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2023 ReportPeers and competitors of iQIYI:
GrubHub IncUNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 20-F
(Mark One)
☐
REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934
☒
☐
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
OR
For the fiscal year ended December 31, 2019.
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
OR
SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
☐
Date of event requiring this shell company report. . . . . . . . . . . . . . . . . . . . . . . .
For the transition period from to
Commission file number: 001-38431
iQIYI, Inc.
(Exact name of Registrant as specified in its charter)
N/A
(Translation of Registrant’s name into English)
Cayman Islands
(Jurisdiction of incorporation or organization)
9/F, iQIYI Innovation Building
No. 2 Haidian North First Street, Haidian District
Beijing 100080, People’s Republic of China
(Address of principal executive offices)
Xiaodong Wang, Chief Financial Officer
E-mail: wangxiaodong@qiyi.com
9/F, iQIYI Innovation Building
No. 2 Haidian North First Street, Haidian District
Beijing 100080, People’s Republic of China
Telephone: +86 10-6267-7171
(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)
Securities registered or to be registered pursuant to Section 12(b) of the Act:
Title of each class
American Depositary Shares, each
representing seven Class A ordinary shares
par value US$0.00001 per share
Class A ordinary shares,
par value US$0.00001 per share*
Trading Symbol(s)
IQ
Name of each exchange on which registered
The Nasdaq Stock Market LLC
(The Nasdaq Global Select Market)
The Nasdaq Stock Market LLC
(The Nasdaq Global Select Market)
(1)
*Not for trading, but only in connection with the listing on The Nasdaq Global Select Market of our American depositary shares, each representing seven Class A
ordinary shares.
Securities registered or to be registered pursuant to Section 12(g) of the Act:
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:
None
(Title of Class)
None
(Title of Class)
Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report.
As of December 31, 2019, there were 5,135,516,521 ordinary shares outstanding, being the sum of 2,259,125,125 Class A ordinary shares (excluding 321,825,406 Class A
ordinary shares issued to our depositary bank for bulk issuance of ADSs reserved for future issuances upon the exercise or vesting of awards under our share incentive plans and
11,888,853 unvested restricted shares issued to certain employees) and 2,876,391,396 Class B ordinary shares.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. ☒ Yes ☐ No
If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934. ☐ Yes ☒ No
Note – Checking the box above will not relieve any registrant required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 from their
obligations under those Sections.
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. ☒Yes
☐ No
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T
(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). ☒Yes ☐ No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. See definition of
“accelerated filer and large accelerated filer” and “emerging growth company” in Rule 12b-2 of the Exchange Act:
Large accelerated filer ☒
Accelerated filer ☐
Non-accelerated filer ☐
Emerging growth company ☐
If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not to use the
extended transition period for complying with any new or revised financial accounting standards† provided pursuant to Section 13(a) of the Exchange Act. ☐
†The term “new or revised financial accounting standard” refers to any update issued by the Financial Accounting Standards Board to its Accounting Standards Codification
after April 5, 2012.
Indicate by check mark which basis of accounting the registrant has been to prepare the financial statements included in this filing:
U.S. GAAP ☒
International Financial Reporting Standards as issued
Other ☐
by the International Accounting Standards Boar ☐
If “other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow. ☐ Item 17 ☐
Item 18
If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). ☐ Yes ☒ No
(APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS)
Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Securities Exchange Act of 1934
subsequent to the distribution of securities under a plan confirmed by a court. ☐ Yes ☐ No
TABLE OF CONTENTS
INTRODUCTION
FORWARD-LOOKING INFORMATION
PART I.
ITEM 1.
IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
ITEM 2.
OFFER STATISTICS AND EXPECTED TIMETABLE
ITEM 3.
KEY INFORMATION
ITEM 4.
INFORMATION ON THE COMPANY
ITEM 4.A. UNRESOLVED STAFF COMMENTS
ITEM 5.
OPERATING AND FINANCIAL REVIEW AND PROSPECTS
ITEM 6.
DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
ITEM 7.
MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
ITEM 8.
FINANCIAL INFORMATION
ITEM 9.
THE OFFER AND LISTING
ITEM 10. ADDITIONAL INFORMATION
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
PART II.
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF
PROCEEDS
ITEM 15.
CONTROLS AND PROCEDURES
ITEM 16.A. AUDIT COMMITTEE FINANCIAL EXPERT
ITEM 16.B. CODE OF ETHICS
ITEM 16.C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
ITEM 16.D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
ITEM 16.E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
ITEM 16.F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT
ITEM 16.G. CORPORATE GOVERNANCE
ITEM 16.H. MINE SAFETY DISCLOSURE
PART III.
ITEM 17.
FINANCIAL STATEMENTS
ITEM 18.
FINANCIAL STATEMENTS
ITEM 19.
EXHIBITS
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Unless otherwise indicated and except where the context otherwise requires, references in this annual report to:
INTRODUCTION
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
“ADSs” refers to our American depositary shares, each of which represents seven Class A ordinary shares;
“AI” refers to artificial intelligence;
“Baidu” refers to Baidu, Inc., our parent company and controlling shareholder;
“China” or “PRC” refers to the People’s Republic of China, excluding, for the purpose of this annual report only,
Taiwan, Hong Kong, and Macau;
“IP” refers to intellectual property;
“IT” refers to information technology;
“mobile DAUs,” for our iQIYI platform, refers to the number of unique mobile devices that have accessed our
platform through our iQIYI mobile app at least once during a day. Our mobile DAUs are calculated using internal
company data that has not been independently verified, and we treat each distinguishable device as a separate user
for purposes of calculating mobile DAUs, although it is possible that some people may use more than one mobile
device and multiple people may share one mobile device to access our platform;
“mobile MAUs,” for our iQIYI platform, refers to the number of unique mobile devices that have accessed our
platform through our iQIYI mobile app at least once during a month. Our mobile MAUs are calculated using
internal company data that has not been independently verified, and we treat each distinguishable device as a
separate user for purposes of calculating mobile MAUs, although it is possible that some people may use more
than one mobile device and multiple people may share one mobile device to access our platform;
“RMB” and “Renminbi” refer to the legal currency of China;
“shares” or “ordinary shares” refers to our Class A and Class B ordinary shares, par value $0.00001 per share;
“subscribing members,” refers to the individuals who purchased our monthly, quarterly or annual membership
packages, including individuals with trial membership, and excluding individuals who pay for video on-demand
services, sports paid content, online literature, comics and online games;
“US$,” “U.S. dollars,” “$,” and “dollars” refer to the legal currency of the United States;
“video views” refers to the number of times a video is launched on our platform, regardless of time spent viewing
the video;
“WAP” refers to wireless application protocol; and
“we,” “us,” “our company” and “our” refer to iQIYI, Inc., a Cayman Islands company, and its subsidiaries, and, in
the context of describing our operations and combined and consolidated financial information, also include its
consolidated affiliated entities in the PRC.
We present our financial results in RMB. We make no representation that any RMB or U.S. dollar amounts could have
been, or could be, converted into U.S. dollars or RMB, as the case may be, at any particular rate, or at all. The PRC
government imposes control over its foreign currency reserves in part through direct regulation of the conversion of RMB into
foreign exchange and through restrictions on foreign trade. This annual report contains translations of certain foreign currency
amounts into U.S. dollars for the convenience of the reader. Unless otherwise stated, all translations of Renminbi into U.S.
dollars were made at the rate at RMB6.9618 to US$1.00, the exchange rate as set forth in the H.10 statistical release of the
Board of Governors of the Federal Reserve System in effect as of December 31, 2019.
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FORWARD-LOOKING INFORMATION
This annual report contains forward-looking statements that involve risks and uncertainties. These statements involve
known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be
materially different from those expressed or implied by the forward-looking statements. These statements are made under the
“safe harbor” provisions of the U.S. Private Securities Litigations Reform Act of 1995.
You can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,”
“aim,” “estimate,” “intend,” “plan,” “believe,” “likely to” or other similar expressions. We have based these forward-looking
statements largely on our current expectations and projections about future events and financial trends that we believe may
affect our financial condition, results of operations, business strategy and financial needs. These forward-looking statements
include, but are not limited to, statements about:
•
•
•
•
•
•
•
•
our goals and strategies;
our ability to retain and increase the number of users, members and advertising customers, and expand our service
offerings;
our future business development, financial condition and results of operations;
expected changes in our revenues, costs or expenditures;
competition in our industry;
relevant government policies and regulations relating to our industry;
general economic and business conditions globally and in China; and
assumptions underlying or related to any of the foregoing.
You should read this annual report and the documents that we refer to in this annual report and have filed as exhibits to
this annual report completely and with the understanding that our actual future results may be materially different from what
we expect. Other sections of this annual report discuss factors which could adversely impact our business and financial
performance. Moreover, we operate in an evolving environment. New risk factors emerge from time to time and it is not
possible for our management to predict all risk factors, nor can we assess the impact of all factors on our business or the extent
to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any
forward-looking statements. We qualify all of our forward-looking statements by these cautionary statements.
You should not rely upon forward-looking statements as predictions of future events. The forward-looking statements
made in this annual report relate only to events or information as of the date on which the statements are made in this annual
report. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements,
whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect
the occurrence of unanticipated events.
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Table of Contents
PART I.
ITEM 1.
IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
Not applicable.
ITEM 2.
OFFER STATISTICS AND EXPECTED TIMETABLE
Not applicable.
ITEM 3.
KEY INFORMATION
A.
Selected Financial Data
Selected Consolidated Financial Data
The following selected consolidated statements of comprehensive loss data for the years ended December 31, 2017, 2018
and 2019 and selected consolidated balance sheet data as of December 31, 2018 and 2019 and selected consolidated cash flows
data for the years ended December 31, 2017, 2018 and 2019 have been derived from our audited consolidated financial
statements included in this annual report beginning on page F-1. The following selected consolidated statement of
comprehensive loss data for the years ended December 31, 2015 and 2016, selected consolidated balance sheet data as of
December 31, 2015, 2016 and 2017 and selected consolidated cash flow data for the years ended December 31, 2015 and 2016
have been derived from our audited consolidated financial statements not included in this annual report. Our historical results
for any period are not necessarily indicative of results to be expected for any future period. The selected consolidated financial
data should be read in conjunction with, and are qualified in their entirety by reference to, our audited consolidated financial
statements and related notes and “Item 5. Operating and Financial Review and Prospects” below. Our consolidated financial
statements are prepared and presented in accordance with U.S. GAAP. Starting from January 1, 2018, we adopted a new
revenue accounting standard ASC topic 606 (“ASC 606”), Revenue from Contracts with Customers, which reclassifies value
added taxes (“VAT”) from cost of revenues to net against revenues among other changes. The consolidated statements of
comprehensive loss data for the years ended December 31, 2018 and 2019 presented below have been prepared in accordance
with ASC 606 and is net of VAT of RMB1,457.8 million and RMB1,641.1 million (US$235.7 million), respectively, while the
consolidated statements of comprehensive loss data for the years ended December 31, 2015, 2016 and 2017 presented below
have been prepared in accordance with the legacy revenue accounting standard ASC topic 605 (“ASC 605”), Revenue
Recognition, and, unlike the consolidated statement of comprehensive loss data for the years ended December 31, 2018 and
2019, is not net of VAT of RMB630.8 million and RMB981.6 million, respectively.
3
Table of Contents
Selected Consolidated Statements of Comprehensive Loss Data:
Total revenues
Operating costs and expenses:
Cost of revenues(2)
Selling, general and administrative(2)
Research and development(2)
Total operating costs and expenses
Operating loss
Total other (expenses)/income, net
Loss before income taxes
Income tax (expense)/benefit
Net loss
Less: Net income attributed to non-controlling interests
Accretion of redeemable convertible preferred shares
Accretion of redeemable noncontrolling interests
Extinguishment and reissuance of Series B preferred shares
Net (loss)/income attributable to ordinary shareholders
Net (loss)/earnings per ordinary share:
Basic
Diluted
Net loss per Class A and Class B ordinary share(3):
Basic
Diluted
Net loss per ADS:
Basic
Diluted
Shares used in net (loss)/ earnings per ordinary share
computation:
Basic
Diluted
Shares used in net (loss)/ earnings per Class A and Class B
ordinary share computation:
Basic
Diluted
For the year ended December 31,
2015(1)
RMB
2016(1)
RMB
2017(1)
RMB
2018
RMB
2019
RMB
US$
(in thousands, except for share and per share data)
5,318,584 11,237,407
17,378,350
24,989,116
28,993,658
4,164,678
(499,957)
(136,345)
(6,041,764) (11,436,595) (17,386,563)
(2,674,990)
(1,204,464) (1,765,824)
(1,269,806)
(824,482)
(7,746,185) (14,026,901) (21,331,359)
(3,953,009)
(2,427,601) (2,789,494)
208,512
(271,440)
(3,744,497)
(2,563,946) (3,060,934)
7,565
(13,088)
(3,736,932)
(2,575,112) (3,074,022)
—
—
5,073,140
(2,342,385) (4,874,739)
—
—
(363,279)
—
972,929
(4,917,497) (7,948,761)
(11,166)
—
—
—
(14.36)
(14.36)
(23.20)
(23.20)
0.30
(1.15)
(27,132,811)
(4,167,889)
(1,994,652)
(33,295,352)
(8,306,236)
(676,194)
(8,982,430)
(78,801)
(9,061,231)
48,545
(298,990)
—
—
(9,408,766)
(30,348,342)
(5,236,007)
(2,667,146)
(38,251,495)
(9,257,837)
(967,050)
(10,224,887)
(51,852)
(10,276,739)
46,590
—
(1,542)
—
(10,324,871)
(4,359,267)
(752,105)
(383,112)
(5,494,484)
(1,329,806)
(138,908)
(1,468,714)
(7,448)
(1,476,162)
6,692
—
(222)
—
(1,483,076)
(2.43)
(2.43)
(17.01)
(17.01)
(2.02)
(2.02)
(14.14)
(14.14)
(0.29)
(0.29)
(2.03)
(2.03)
342,548,237 342,548,237 342,548,237
342,548,237 342,548,237 3,243,147,261
3,867,931,786 5,104,882,400 5,104,882,400
3,867,931,786 5,104,882,400 5,104,882,400
Notes:
(1) In accordance with the legacy revenue accounting standard (ASC 605), VAT is presented in cost of revenues rather than
net against revenues.
(2) Share-based compensation expenses were allocated in operating costs and expenses as follows:
Cost of revenues
Selling, general and administrative
Research and development
Total
For the year ended December 31,
2015
RMB
2016
RMB
2017
RMB
2018
RMB
2019
RMB
US$
5,837
21,330
17,027
44,194
9,479
30,447
22,466
62,392
(in thousands)
34,895
130,994
67,535
233,424
83,351
368,598
104,262
556,211
171,053
675,278
238,189
1,084,520
24,570
96,998
34,214
155,782
(3) Our ordinary shares are comprised of Class A ordinary shares and Class B ordinary shares. Each holder of Class A
ordinary shares is entitled to one vote per share and each holder of Class B ordinary shares is entitled to ten votes per share
on all matters submitted to them for a vote. Class B ordinary shares are convertible at any time by the holder thereof into
Class A ordinary shares on a one-for-one basis. As holders of Class A and Class B ordinary shares have the same dividend
right and the same participation right in our undistributed earnings, the basic and diluted income (loss) per Class A
ordinary share and Class B ordinary share are the same for all the periods presented during which there were two classes of
ordinary shares.
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Table of Contents
The following table presents our selected consolidated balance sheet data as of the dates indicated.
2015
RMB
2016
RMB
As of December 31,
2018
2017
RMB
RMB
(in thousands)
2019
RMB
US$
Selected Consolidated Balance Sheet Data:
Cash and cash equivalents
Restricted cash
Short-term investments
Total current assets
Total assets(4)
Total current liabilities(4)
Total liabilities(4)
Total mezzanine equity
Total shareholders’ (deficit)/equity
Note:
1,588,739
—
160,000
4,473,910
10,424,986
5,862,949
5,877,095
12,164,428
964,207
—
902,978
5,154,305
13,631,636
11,889,853
11,897,142
17,039,167
733,010
—
779,916
5,934,742
4,586,405
974,932
2,174,042
4,579,313
6,061,832
5,700,528 19,853,443 20,272,838
20,200,899 44,759,698 44,792,550
11,625,612 19,812,356 20,173,166
11,918,299 26,604,135 35,077,618
101,542
22,601,664
9,613,390
852,472
140,040
657,777
2,912,011
6,434,046
2,897,692
5,038,583
14,586
1,380,877
—
(7,616,537) (15,304,673) (14,319,064) 18,155,563
(1) We adopted Accounting Standards Update (“ASU”) No. 2016-02: Leases on January 1, 2019 using the modified
retrospective transition method. Right-of-use assets (“ROU assets”) and lease liabilities (including current and non-
current) for operating leases are presented on the face of the consolidated balance sheets as of December 31,2019, while
the consolidated balance sheet data for the years ended December 31, 2015, 2016, 2017 and 2018 have been prepared in
accordance with ASC topic 840 (“ASC 840”), Accounting for Leases. For further information, see Note 13 to our
consolidated financial statements included elsewhere in this annual report.
The following table presents our selected consolidated cash flow data for the years indicated.
2015
RMB
2016
RMB
As of December 31,
2018
2017
RMB
RMB
(in thousands)
2019
RMB
US$
2,612,121
4,011,784
3,906,227
(6,663,100) (10,660,674) (20,949,094) (11,749,571)
7,880,306
23,474,959
2,884,186
6,561,110
3,411,766
561,094
(1,687,720)
1,131,934
14,681
(624,532)
1,588,739
964,207
(143,417)
(231,197)
964,207
733,010
617,386
6,027,437
733,010
6,760,447
112,265
149,227
6,760,447
6,909,674
16,127
21,435
971,077
992,512
Selected Consolidated Cash Flow Data:
Net cash provided by operating activities
Net cash used for investing activities
Net cash (used in)/provided by financing activities
Effect of exchange rate changes on cash, cash equivalents and
restricted cash
Net (decrease)/increase in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash at the beginning of the year
Cash, cash equivalents and restricted cash at the end of the year
1,070,770
(3,133,375)
(131,708)
71,951
(2,122,362)
3,711,101
1,588,739
B.
Capitalization and Indebtedness
Not Applicable.
C.
Reasons for the Offer and Use of Proceeds
Not Applicable.
D.
Risk Factors
Risks Related to Our Business and Industry
We have incurred net losses since our inception and may continue to incur losses in the future.
We incurred net losses since our inception, including net losses in the amount of RMB3.7 billion, RMB9.1 billion and
RMB10.3 billion (US$1.5 billion) in 2017, 2018 and 2019, respectively, primarily due to significant content and bandwidth
costs. Our ability to achieve profitability is affected by various factors, many of which are beyond our control. For example,
our revenues depend on the increased number of subscribing members and advertising customers’ allocation of more budget to
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internet video streaming platforms. In addition, our users’ willingness to pay and subscribe to our content depends on the
quality and breadth of our content offerings and availability of alternative entertainment content offerings. The production and
procurement of content, as well as bandwidth, have historically accounted for the majority of our cost of revenues. We expect
our costs to increase on an absolute basis as traffic to our platform grows, users of our platform increase, the resolution of our
videos increases and as we produce and acquire more content to enrich user experience. Producing high-quality, popular
original content is costly and time-consuming and it will typically take a long period of time to realize returns on investment, if
at all. The market prices for professionally-produced content, especially popular TV series and movies, have increased
significantly in China during the past few years and may continue to increase in the foreseeable future. Between 2018 and
2019, our cost of revenues increased by 11.9% from RMB27.1 billion to RMB30.3 billion (US$4.4 billion). If we cannot
successfully offset our increased costs with a significant increase in total revenues, our financial condition and results of
operations may be materially and adversely affected. We may continue to incur net losses in the foreseeable future due to our
continued investments in content and technology. We may also continue to incur net losses in the foreseeable future due to
changes in the macroeconomic and regulatory environment, competitive dynamics and our inability to respond to these
changes in a timely and effective manner. It is not possible for us to accurately predict when we will be able to achieve
profitability.
If we fail to anticipate user preferences and provide high-quality content, especially popular original content, in a cost-
effective manner, we may not be able to attract and retain users to remain competitive.
Our success depends on our ability to maintain and grow user time spent on our platform. To attract and retain users and
compete against our competitors, we must continue to offer high-quality content, especially popular original content, in a cost-
effective manner, which provides our users with a superior online entertainment experience. To this end, we must continue to
produce new original content and source new professionally produced or other video content in a cost-effective manner. Given
that we operate in a rapidly evolving industry, we need to anticipate user preferences and industry changes and respond to such
changes in a timely and effective manner. If we fail to cater to the needs and preferences of our users, control our costs in doing
so or fail to deliver superior user experience, we may suffer from reduced user traffic, and our business, financial condition and
results of operations may be materially and adversely affected. Various phases of our original content production are
outsourced to our content production partners. If they fail to generate quality content satisfactory to our demands or provide
services upon terms commercially acceptable to us, we may be unable to provide high-quality original content offerings to our
users.
We rely on our in-house team to generate creative ideas for original content and to supervise the original content
origination and production process, and we intend to continue to invest resources in content production. We face fierce
competition for qualified personnel in a limited pool of high-quality creative talent. Our competitors include well-capitalized
companies that are capable of offering compensation packages more attractive to talents. If we are not able to compete
effectively for talents or attract and retain top talents at reasonable costs, our original content production capabilities would be
negatively impacted. Any deterioration in our in-house content production capability, inability to attract creative talents at
reasonable costs or losses in personnel may materially and adversely affect our business and operating results. If we are unable
to offer popular original content that meets user tastes and preferences in a cost-effective manner, our user experience may be
adversely affected, we may suffer from reduced user traffic and our business, financial condition and results of operations may
be materially and adversely affected.
If we fail to procure content from content providers upon terms acceptable to us, our business may be materially and
adversely affected.
Our ability to provide our users with high-quality, popular content depends in part on our ability to procure content from
studios and other content providers, as well as distributors and other licensors of content. We typically enter into license and
sub-license agreements with third-party content providers and other IP holders. The license periods and the terms and
conditions of such licenses vary. If content providers and other rights holders are no longer willing or able to license content to
us upon terms acceptable to us, or, in the case where we obtained the right to distribute content through sub-license
agreements, if the licensors lose their right to sub-license such content to us, our ability to offer content to our users will be
adversely affected and/or our cost could further increase. For content sub-licensed and currently being showcased on our
platform, we may be forced to remove such content as a result of our licensor’s disputes with the original content provider,
which may result in loss of user traffic and revenues. If we fail to remove such content in a timely manner, we may become the
subject of adverse legal actions from the original content provider. As competition intensifies, we may see the cost of licensed
content increase. As we seek to differentiate our service, we are increasingly focused on securing rights other than merely
distribution and online streaming rights. We also acquire other forms of copyright such as rights to adapt the original content
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into online games, films, drama series, animation and other entertainment formats. We focus on offering an overall mix of
content that appeals to our users in a cost efficient manner. If we do not maintain a compelling mix of content, our user
acquisition and retention may be adversely affected.
If our efforts to retain members and attract new members are not successful, our business and results of operations will be
materially and adversely affected.
We have experienced significant membership growth over the past several years. Our ability to continue to retain
members and attract new members will depend in part on our ability to consistently provide our members with compelling
content choices, as well as a quality experience for selecting and viewing video content. Furthermore, the relative service
levels, content offerings, pricing and related features of competitors may adversely impact our ability to attract and retain
members. If we introduce new or adjust existing features, adjust pricing or service offerings, or change the mix of content in a
manner that is not favorably received by our members, we may not be able to attract and retain members. Many of our
members originate from organic growth. If our efforts to satisfy our existing members are not successful, we may not be able to
attract new members, and as a result, our ability to maintain and/or grow our membership revenues will be adversely affected.
Members may cancel or decide not to renew our service for many reasons, including a perception that they do not use the
service sufficiently, payment inconveniences, the need to cut household expenses, availability of content is unsatisfactory,
competitive services provide a better value or experience and customer service issues are not satisfactorily resolved. We are
also exploring various opportunities and marketing strategies to better monetize our membership base, including offering early
access privilege to certain drama series for an additional fee. Such initiatives may not be well received by our members and
may have a negative impact on our reputation and results of operations. We must retain existing members and continually
attract new members to increase our membership base. If we are unable to successfully compete with current and new
competitors in both retaining our existing members and attracting new members, our business will be adversely affected.
Further, if an excessive number of members cancel or opt not to renew our service, we may be required to incur significantly
higher marketing expenditures to attract new members than we currently anticipate. In addition, due to the intensified
regulatory oversight on content supervision in 2019, we have experienced delays and reschedules for certain new content
offerings, which disturbed our content launch plans and imposed unfavorable impact on our advertising services, and our
operating results were negatively affected. If the regulatory or administrative authorities impose new requirements relating to,
among other things, content supervision and approval, we may not be able to offer a variety of content offerings in time, or at
all, and we cannot assure you that we will continue to maintain our membership base in the future.
If we fail to retain existing or attract new advertising customers to advertise on our platform, maintain and increase our
wallet share of advertising budget or if we are unable to collect accounts receivable in a timely manner, our financial
condition and results of operations may be materially and adversely affected.
We generated a substantial part of our revenues from online advertising. Although online advertising revenue as a
percentage of our total revenues has decreased recently, online advertising remains one of our largest sources of revenue. We
cannot assure you that we will be able to retain our advertising customers in the future, attract new advertising customers
continuously or be able to retain our advertising customers at all. If our advertising customers find that they can generate better
returns elsewhere, or if our competitors provide better online advertising services to suit our advertising customers’ goals, we
may lose our advertising customers. We experienced a decline in our online advertising revenue between 2018 and 2019,
which saw such revenue decrease by 11.3%. This is compared to a growth rate in online advertising revenue of 21.2% between
2017 and 2018. Furthermore, due to the recent outbreak of COVID-19, we expect to experience a decline in our online
advertising revenues in the first quarter of 2020 and such outbreak may continue to negatively impact our online advertising
revenues. In addition, third parties may develop and use certain technologies to block the display, and our members are able to
skip the viewing, of our advertising customers’ advertisements on our platform, which may in turn cause us to lose advertising
customers and adversely affect our results of operations. If our advertising customers determine that their expenditures on
internet video streaming platforms do not generate expected returns, they may allocate a portion or all of their advertising
budgets to other advertising channels such as television, newspapers and magazines or other internet channels such as search
engines, news aggregation platforms, short-form video platforms, e-commerce platforms and social media platforms, and
reduce or discontinue business with us. Since most of our advertising customers are not bound by long-term contracts, they
may lessen or discontinue advertising arrangements with us easily without incurring material liabilities. Failure to retain
existing advertising customers, or maintain their level of budget allocated to us, or attract new advertising customers to
advertise on our platform may materially and adversely affect our financial conditions and results of operations. We may
continue to experience deceleration in the growth or experience decline of our online advertising business, and we cannot
assure you that we will be able to resume our historical growth in online advertising revenue.
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Our brand advertising customers typically enter into online advertising agreements with us through various third-party
advertising agencies. In China’s advertising industry, advertising agencies typically have good relationships and maintain
longer periods of cooperation with the brand advertising customers they represent. In addition to entering into advertising
contracts directly with advertising customers, we also enter into advertising contracts with third-party advertising agencies,
which represent advertising customers, even if we have direct contact with such advertisers. As a result, we rely on third-party
advertising agencies for sales to, and collection of payment from, our brand advertisers. In consideration for the third-party
advertising agencies’ services, we offer them rebates based on the volume of business they bring to us. The financial soundness
of our advertising customers and advertising agencies may affect our collection of accounts receivable. We make a credit
assessment of our advertising customers and advertising agencies to evaluate the collectability of the advertising service fees
before entering into an advertising contract. However, we cannot assure you that we are or will be able to accurately assess the
creditworthiness of each advertising customer or advertising agency, and any inability of advertising customers or advertising
agencies to pay us in a timely manner may adversely affect our liquidity and cash flows. In addition, there has been some
consolidation among China’s advertising agencies. If this trend continues, a small number of large advertising agencies may be
in a position to demand higher rebate for advertising agency services, which could reduce our online advertising revenue.
In addition, we do not have long-term cooperation agreements or exclusive arrangements with third-party advertising
agencies and they may elect to direct business opportunities to other advertising service providers, including our competitors. If
we fail to retain and enhance the business relationships with third-party advertising agencies, we may suffer from a loss of
advertising customers and our financial condition and results of operations may be materially and adversely affected.
We operate in a capital intensive industry and require a significant amount of cash to fund our operations, content
acquisitions and technology investments. If we cannot obtain sufficient capital, our business, financial condition and
prospects may be materially and adversely affected.
The operation of an internet video streaming platform requires significant and continuous investment in content and
technology. Producing high-quality original content is costly and time-consuming and it will typically take a long period of
time to realize returns on investment, if at all. To date, we have financed our operations primarily with net cash generated from
operating activities, as well as financing activities such as placements of preferred shares, convertible notes and asset-based
securities, bank loans, the substantial financial support from Baidu, and the proceeds from our initial public offering. As of
December 31, 2019, we had an outstanding loan balance of RMB700.0 million (US$100.5 million) to Baidu. In order to
implement our growth strategies, we will incur additional capital in the future to cover, among others, costs to produce and
license content. We may need to obtain additional financing, including equity offerings or debt financing, to fund the operation
and expansion of business. Our ability to obtain additional financing in the future, however, is subject to a number of
uncertainties, including those relating to:
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general market conditions for financing activities by companies in our industry;
macro-economic and other conditions in China and elsewhere; and
our relationship with Baidu.
As a public company with a growing business, we expect to increasingly rely on net cash provided by operating
activities, financing through capital markets and commercial banks for our liquidity needs. However, we cannot assure you that
we will be successful in our efforts to further diversify our sources of liquidity and obtain financing. If we cannot obtain
sufficient capital to meet our capital needs, we may not be able to execute our growth strategies and our business, financial
condition and prospects may be materially and adversely affected.
The success of our business depends on our ability to maintain and enhance our brand.
We believe that maintaining and enhancing our iQIYI brand is of significant importance to the success of our business.
Our well-recognized brand is critical to increasing our user base and, in turn, expanding our membership base and
attractiveness to advertising customers and content providers. Since the internet video industry is highly competitive,
maintaining and enhancing our brand depends largely on our ability to remain the market leader in China, which may be
difficult and expensive. To the extent our content, in particular, our original content, is perceived as low quality or otherwise
not appealing to users, our ability to maintain and enhance our brand may be adversely impacted.
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Our overseas operations may not be successful and may be adversely affected by legal, regulatory, political and economic
risks.
We began to expand our overseas business operations in late 2019. We have launched our multilingual iQIYI app, which
currently supports six languages and can be downloaded globally from major iOS and Android app stores. We also cooperate
with local partners to promote our app and expand our user base. We are subject to PRC law in addition to the laws of the
foreign countries and regions in which we operate. If any of our overseas investments or operations violate such laws, we could
become subject to sanctions or other penalties, which could negatively affect our reputation, business and operating results.
Our overseas expansion may not be successful and may expose us to a number of risks inherent in doing business
internationally, including:
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difficulties with staffing and managing foreign operations, which may be exacerbated as a result of distance, time
zone, language and cultural differences;
challenges in formulating effective local sales and marketing strategies targeting users from various jurisdictions
and cultures, who have a diverse range of preferences and demands;
challenges in identifying appropriate local business partners and establishing and maintaining good working
relationships with them;
challenges in producing and acquiring content that is appealing to local population and catering to local cultural
environment, and screening out content that may be inappropriate, offensive or unwelcoming in certain countries
or regions;
challenges in recruiting quality local content creators to attract and engage local users;
challenges in effectively managing overseas operations from our headquarters or new regional headquarters and
establishing overseas IT systems and infrastructure;
competitions from other participants in the market, including international leading companies;
challenges in selecting suitable geographical regions for overseas expansion;
currency exchange rate fluctuations and foreign exchange control risks;
exposure to changes in macroeconomic conditions in foreign jurisdictions;
political or social unrest or economic instability;
difficulties and costs relating to compliance with applicable foreign laws and regulations and unexpected changes
in laws or regulations;
challenges in investing in countries and regions that restrict or may restrict foreign investment in the internet
service provider, online video, entertainment, advertising or culture related industry, and unexpected changes in
such restrictions;
difficulties in and costs relating to the obtaining and keeping valid licenses, permits or other applicable
governmental authorizations, content control from local authorities;
complexity of intellectual property protection and enforcement regime overseas and the potential exposure of
claims relating to intellectual property infringement;
exposure to different tax jurisdictions that may subject us to greater fluctuations in our effective tax rate and
potentially adverse tax consequences;
exposure to different labor protection requirements and potential labor-related claims and disputes; and
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increased costs associated with doing business in foreign jurisdictions.
One or more of these factors could harm our overseas operations and consequently, could harm our overall business,
financial condition and results of operations. In addition, the regulatory framework for online video content or other services
we provide is still developing and remains uncertain in certain countries where we are exploring overseas operations. As we
continue to expand our business overseas, we cannot assure you that we will be able to fully comply with the legal
requirements of each foreign jurisdiction and successfully adapt our business model to local market conditions.
We may be the subject of detrimental conduct by third parties, including complaints to regulatory agencies and the public
dissemination of malicious assessments of our business, which could have a negative impact on our reputation and cause us
to lose market share, users, advertisers and revenues, and adversely affect the price of our ADSs.
We have been, and in the future may be, the target of anti-competitive, harassing or other detrimental conduct by third
parties. Such conduct may include complaints, anonymous or otherwise, to regulatory agencies regarding our operations,
accounting, revenues, business relationships, business prospects and business ethics. Additionally, allegations and other
negative publicity, directly or indirectly against us, may be posted online or otherwise generally disseminated by anyone,
whether or not related to us. We may be subject to regulatory investigations, lawsuits or public perception backlash as a result
of such third-party conduct and may be required to expend significant time and incur substantial costs to address such third-
party conduct, and there is no assurance that we will be able to conclusively refute each of the allegations within a reasonable
period of time, or at all. Our reputation may also be negatively affected as a result of the public dissemination of anonymous
allegations or malicious statements about our business, which in turn may cause us to lose market share, users, advertisers and
revenues, and adversely affect the price of our ADSs.
Increases in market price of professionally-produced content, or PPC, may have a material and adverse effect on our
business, financial condition and results of operations.
PPC constitutes a significant part of our content offerings. The market prices for PPC, especially TV series and movies,
have increased significantly in China during the past few years. Due to the improving monetization prospects, internet video
streaming platforms are generating more revenues and are competing aggressively to license popular content titles, which have
in turn led to increases in licensing fees of PPC in general. As the market further grows, the expectations of copyright owners,
distributors and industry participants may continue to rise, and as such they may demand higher licensing fees for PPC.
Furthermore, with the expansion of our content library, we expect the costs for PPC to continue to increase. If we are unable to
generate sufficient revenues to outpace the increase in market prices for PPC, we may incur more losses and our business,
financial condition and results of operations may be adversely affected.
We operate in a highly competitive market and we may not be able to compete effectively.
We face significant competition in China, primarily from Tencent Video and Youku. We compete for users, usage time
and advertising customers. Some of our competitors have a longer operating history and significantly greater financial
resources than we do, and, in turn, may be able to attract and retain more users, usage time and advertising customers. Our
competitors may compete with us in a variety of ways, including by obtaining IP rights to popular content, conducting brand
promotions and other marketing activities, and making investments in and acquisitions of our business partners. In addition,
certain internet video streaming platforms may continue to derive their revenues from providing content that infringes third-
party copyright and may not monitor their platforms for any such infringing content. As a result, we may be placed at a
disadvantage to some of these companies that do not incur similar costs as we do with respect to content production,
acquisition and monitoring. If any of our competitors achieves greater market acceptance than we do or is able to offer more
attractive internet video content, our user traffic and our market share may decrease, which may result in a loss of advertising
customers and members, as well as have a material and adverse effect on our business, financial condition and results of
operations.
We face competition from traditional media such as major TV stations, which also provide and may increase their
internet and on-demand video offerings. Most large companies in China allocate, and will likely continue to allocate, a
significant portion of their advertising budgets to traditional media, particularly major TV stations. We also face increasing
competition for users, user time and advertising budgets from other internet media and entertainment services, such as internet
and social media platforms and short-form video platforms.
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The continued and collaborative efforts of our senior management and key employees are crucial to our success, and our
business may be harmed if we lose their services.
Our success depends on the continued and collaborative efforts of our senior management, especially our executive
officers, including our founder, Dr. Yu Gong. If, however, one or more of our executives or other key personnel are unable or
unwilling to continue to provide services to us, we may not be able to find suitable replacements easily or at all. Competition
for management and key personnel is intense and the pool of qualified candidates is limited. We may not be able to retain the
services of our executives or key personnel, or attract and retain experienced executives or key personnel in the future. If any of
our executive officers or key employees joins a competitor or forms a competing business, we may lose crucial business
secrets, technological know-how, advertisers and other valuable resources. Each of our executive officers and key employees
has entered into an employment agreement with us, which contains non-compete provisions. However, we cannot assure you
that they will abide by the employment agreements or our efforts to enforce these agreements will be effective enough to
protect our interests.
We face risks related to health epidemics and other outbreaks, as well as natural disasters, which could significantly disrupt
our operations and adversely affect our business, financial condition or results of operation.
Our business could be adversely affected by health epidemics, including H1N1 flu, H7N9 flu, avian flu, Severe Acute
Respiratory Syndrome, or SARS, COVID-19, or other epidemics. Our business operations could be disrupted if any of our
employees is suspected of having any transmissible health epidemic, since this may cause our employees to be quarantined
and/or our offices to be temperately shut down. In addition, our results of operations may be adversely affected to the extent
that any of these epidemics harms the Chinese economy in general.
The recent outbreak of coronavirus, now named as COVID-19, has caused delays in production and uncertainty in
scheduling of our original content. In the event that this epidemic cannot be effectively and timely contained, our ability to
consistently offer new content this year may be significantly disrupted, which in turn may harm the growth rate and retention
of our subscribing members, as well as our advertisement revenue and financial performance generally. Our headquarters are
located in Beijing and we currently lease the majority of our offices in various parts of China to support our operations,
including a branch office in Wuhan. This outbreak of COVID-19 has caused, and may continue to cause, companies in China,
including us and certain of our suppliers, to implement temporary adjustment of work schemes allowing employees to work
from home and collaborate remotely. We have taken measures to reduce the impact of the epidemic outbreak, including,
adjusting certain content scheduling, upgrading our telecommuting system, monitoring our employees' health on a daily basis
and optimizing our technology system to support potential growth in user traffic. However, we may still experience lower work
efficiency and productivity, which may adversely affect our service quality. In addition, the companies that we invest in may
be materially adversely affected by the COVID-19 outbreak, which may lead to significant downward adjustments or
impairments in the fair values of our investments. Furthermore, we will continue to incur costs for our operations, and our
revenues during this period are difficult to predict. As a result of any of the above developments, our business, financial
condition and results of operations for the full fiscal year of 2020, especially its first quarter, may be adversely affected by the
COVID-19 outbreak. As of the date of this annual report, there are also cases confirmed in other countries. The extent to which
this outbreak impacts our results of operations will depend on future developments, which are highly uncertain and
unpredictable, including new information which may emerge concerning the severity of this outbreak and future actions we
take, if any, to contain this outbreak or treat its impact, among others.
We are also vulnerable to natural disasters and other calamities. Fire, floods, typhoons, earthquakes, power loss,
telecommunications failures, break-ins, war, riots, terrorist attacks or similar events may give rise to server interruptions,
breakdowns, system failures, technology platform failures or internet failures, which could cause the loss or corruption of data
or malfunctions of software or hardware as well as adversely affect our ability to provide content and services on our platform.
Our limited operating history makes it difficult to evaluate our business and prospects.
We launched our platform and internet video streaming services in 2010 and have grown rapidly since then. However,
due to our limited operating history, our historical growth rate may not be indicative of our future performance. We cannot
assure you that our growth rate will be the same as in the past. In addition, we may in the future introduce new services or
significantly expand our existing services, including those that currently are of relatively small scale or with which we have
little or no prior development or operating experience. If these new or enhanced services fail to engage users and customers,
our business and operating results may suffer as a result. We cannot assure you that we will be able to recoup our investments
in introducing these new services or enhancing existing smaller business lines, and we may experience significant loss and
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impairment of asset value due to such efforts. Furthermore, as a technology-based entertainment company, we frequently
introduce innovative products and services to our users and advertising customers in order to capture new market opportunities.
However, we cannot assure you that our products and services will be well received by our users and advertising customers. In
addition, it is possible that our users and advertising customers may find our products and services objectionable. For example,
there was media reporting in 2017 that the beta-testing version of our Vivi virtual assistant service was deemed by some of our
users as offensive. We immediately suspended such service pending further modifications. If our existing or new products and
services are not well received by our users and customers, we may suffer damages to our brand image and may not be able to
maintain or expand our user and customer base, which in turn may have a material and adverse effect on our business, financial
condition and results of operations. You should consider our prospects in light of the risks and uncertainties fast-growing
companies with limited operating histories in a fast-evolving industry may encounter.
We may not be able to manage our growth effectively or expand our offerings successfully.
We have experienced rapid growth since we launched our services in 2010. To manage the further expansion of our
business, products and offerings and the growth of our operations and personnel, we need to continuously expand and enhance
our infrastructure and technology, and improve our operational and financial systems, procedures, compliance and controls.
We also need to expand, train and manage our growing employee base. In addition, our management will be required to
maintain and expand our relationships with talents, content providers, distributors, advertising customers, advertising agencies
and other third parties. We cannot assure you that our current infrastructure, systems, procedures and controls will be adequate
to support our expanding operations. If we fail to manage our expansion effectively, our business, results of operations and
prospects may be materially and adversely affected.
We have been constantly endeavoring to develop new products and offerings that provide other contents, content formats
or services such as, short-form videos, live broadcastings, online literatures and comics. However, our expansion of new
products and offerings may result in unseen risks, challenges and uncertainties. We may incur additional expenditure to support
our expansion and it may strain our managerial, financial, operational and other resources. Any failure in managing
expenditures and evaluating user demands for new products and offerings could materially and adversely affect our business,
financial condition and results of operations.
We cannot guarantee our monetization strategies will be successfully implemented or generate sustainable revenues and
profit.
Our monetization model is evolving. We currently generate a substantial majority of our revenues from membership
services and online advertising. We plan to strengthen revenue contribution from our other monetization methods, such as
online games, live broadcasting, and IP licensing. We have no proven track record or experience in generating substantial
revenues from other monetization methods. If our strategic initiatives do not enhance our monetization ability or enable us to
develop new approaches to monetization, we may not be able to maintain or increase our revenues or recover any associated
costs. In addition, we may in the future introduce new services to further diversify our revenue streams, including services with
which we have little or no prior development or operating experience. If these new or enhanced services fail to engage users,
customers or content partners, we may fail to attract or retain users or to generate sufficient revenues to justify our investments,
and our business and operating results may suffer as a result.
We have significant working capital requirements and have in the past experienced working capital deficits. If we
experience such working capital deficits in the future, our business, liquidity, financial condition and results of operations
may be materially and adversely affected.
We have in the past experienced working capital deficits. We have achieved a working capital surplus as of December
31, 2018 and December 31, 2019. However, there is no assurance that we will continue to improve our working capital position
or to maintain the surplus. For actions that we plan to take in order to manage our working capital, see “Item 5. Operating and
Financial Review and Prospects — B. Liquidity and Capital Resources.” There can be no assurance, however, that we will be
able to prudently manage our working capital, or raise additional equity or debt financing on terms that are acceptable to us.
Our inability to take these actions as and when necessary could materially adversely affect our liquidity, results of operations,
financial condition and ability to operate.
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Our business, prospects and financial results may be impacted by our relationship with third-party platforms.
In addition to our iQIYI platform, we also distribute video content through third-party platforms. We generate
membership service and online advertising service revenues through revenue-sharing arrangements with such third-party
platforms, which include leading internet companies in China. However, there can be no assurance that our arrangements with
those platforms will be extended or renewed after their respective expiration or that we will be able to extend or renew such
arrangements on terms and conditions favorable to us. In addition, if any of such third-party platforms breaches its obligations
under any of the agreements entered into with us or refuses to extend or renew it when the term expires, and we cannot find
suitable replacement on a timely basis, or at all, we may suffer significant loss to our user base and revenue streams we have
developed therefrom, or lose the opportunity to expand our business through such platform. We may be involved with legal or
other disputes with third-party platforms that may affect our relationship with such platforms or have an adverse effect on our
business.
We face risks, such as unforeseen costs and potential liability in connection with content we produce, license and/or
distribute through our platform.
As a producer, licensor and distributor of content, we face potential liability for negligence, copyright and trademark
infringement, or other claims based on the content that we produce, license, provide and/or distribute. We also may face
potential liability for content used in promoting our service, including marketing materials and features on our platform such as
user reviews. We are responsible for the production costs and other expenses of our original content. We also take on risks
associated with production, such as completion and key talent risk. To the extent we do not accurately anticipate costs or
mitigate risks, including for content that we obtain but ultimately does not appear on our platform, or if we become liable for
content we produce, license and/or distribute, our business may suffer. Litigation to defend these claims could be costly and the
expenses and damages arising from any liability or unforeseen production risks could harm our results of operations. We may
not be indemnified against claims or costs of these types and we may not have insurance coverage for these types of claims.
Videos and other content displayed on our platform may be found objectionable by PRC regulatory authorities and may
subject us to penalties and other administrative actions.
We are subject to PRC regulations governing internet access and the distribution of videos and other forms of
information over the internet. Under these regulations, internet content providers and internet publishers are prohibited from
posting or displaying over the internet any content that, among other things, violates PRC laws and regulations, impairs the
national dignity of China or the public interest, or is obscene, superstitious, frightening, gruesome, offensive, fraudulent or
defamatory. Furthermore, as an internet video streaming platform, we are not allowed to (i) produce or disseminate programs
that distort, parody or vilify classic literary works; (ii) re-edit, re-dub or re-caption the subtitles of classic literary works, radio
and television programs, and network-based original audio-video programs, (iii) intercept program segments and splice them
into new programs; or (iv) disseminate edited pieces of works that distort the originals. We shall strictly supervise our self-
made content and the reprogramed videos uploaded by our users and shall not facilitate the dissemination of defective audio-
video programs. Failure to comply with these requirements may result in monetary penalties, revocation of licenses to provide
internet content or other licenses, suspension of the concerned platforms and reputational harm. In addition, these laws and
regulations are subject to interpretation by the relevant authorities, and it may not be possible to determine in all cases the types
of content that could cause us to be held liable as an internet content provider. For a detailed discussion, see “Item 4.
Information on the Company—Government Regulation—Regulations on Internet Content Providers”, “Item 4. Information on
the Company—B. Business Overview—Government Regulations—Regulations on Internet Audio-video Program Services”
and “Item 4. Information on the Company—B. Business Overview—Government Regulations—Regulations on Information
Security, Censorship and Privacy.”
Internet platform operators may also be held liable for the content displayed on or linked to its platform that is subject to
certain restrictions. In addition to professionally produced content, we allow our users to upload other video content, such as
internet movies, internet drama series, interactive videos, vertical or horizontal videos, short-form videos, micro-videos, and
video blogs, or Vlogs, among others. Although we have adopted internal procedures to monitor the content displayed on our
platform, due to the significant amount of content uploaded by our users, we may not be able to identify all videos or other
content that may be illegal or otherwise objectionable. In addition, we may not be able to always keep these internal procedures
abreast of changes in the PRC government’s requirements for content display. See “Item 4. Information on the Company—
Business Overview—Content Monitoring” for more details relating to our content monitoring procedures. Failure to identify
and prevent illegal or inappropriate content from being displayed on our platform may subject us to liability, government
sanctions or loss of licenses and/or permits.
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To the extent that PRC regulatory authorities, such as Cyberspace Administration of China, which has promulgated the
Provisions on the Governance of Network Information Content Ecology with effect from March 1, 2020, find any content
displayed on our platform objectionable, they may require us to limit or eliminate the dissemination of such content on our
platform in the form of take-down orders or otherwise. In the past, we have from time to time received phone calls and written
notices from the relevant PRC regulatory authorities requesting us to delete or restrict certain content that the government
deemed inappropriate or sensitive. The National Radio and Television Administration, or the NRTA (previously known as the
State Administration of Press Publication, Radio, Film and Television, or the SAPPRFT), publishes from time to time lists of
content that is objectionable, and we monitor content uploaded on to our platform and remove those referenced in the list. In
addition, regulatory authorities may impose penalties on us for content displayed on or linked to our platform in cases of
material violations or lacking proper license, including a revocation of our operating licenses or a suspension or shutdown of
our online operations. Although we have not been materially penalized for our content so far, in the event that the PRC
regulatory authorities find the video and other content on our platform objectionable and impose penalties on us or take other
actions against us in the future, our business, results of operations and reputation may be materially and adversely affected.
Moreover, the costs of compliance with these regulations may continue to increase as a result of more content uploaded by our
users.
We operate in a rapidly evolving industry. If we fail to keep up with the technological developments and users’ changing
requirements, our business, results of operations and prospects may be materially and adversely affected.
The internet video streaming industry is rapidly evolving and subject to continuous technological changes. Our success
will depend on our ability to keep up with the changes in technology and user behavior resulting from the technological
developments. As we make our services available across a variety of mobile operating systems and devices, we are dependent
on the interoperability of our services with popular mobile devices and mobile operating systems that we do not control, such
as Android and iOS. Any changes in such mobile operating systems or devices that degrade the functionality of our services or
give preferential treatment to competitive services could adversely affect usage of our services. Further, if the number of
platforms for which we develop our services increases, which is typically seen in a dynamic and fragmented mobile services
market such as China, it will result in an increase in our costs and expenses. If we fail to adapt our products and services to
such changes in an effective and timely manner, we may suffer from decreased user traffic, which may result in reduced
member base and number of advertising customers using our online advertising services. Furthermore, changes in technologies
may require substantial capital expenditures in product development as well as in modification of products, services or
infrastructure. We may not execute our business strategies successfully due to a variety of reasons such as technical hurdles,
misunderstanding or erroneous prediction of market demand or lack of necessary resources. Failure to keep up with
technological development may result in our products and services being less attractive, which, in turn, may materially and
adversely affect our business, results of operations and prospects.
We have been, and may continue to be, subject to liabilities for infringement, misappropriation or other violation of third-
party intellectual property rights or other allegations based on the content available on our platform or services we provide.
Our success depends, in large part, on our ability to operate our business without infringing, misappropriating or
otherwise violating third-party rights, including third-party intellectual property rights. Companies in the internet, technology
and media industries own, and are seeking to obtain, a large number of patents, copyrights, trademarks and trade secrets, and
they are frequently involved in litigation based on allegations of infringement, misappropriation or other violations of
intellectual property rights or other related legal rights. There may be patents issued or pending that are held by others that
cover significant aspects of our technologies, products, or services, and such third parties may attempt to enforce such rights
against us. In addition, we may not have obtained licenses for all content we offer and the scope, type and term of the licenses
we obtained for certain content may not be broad enough to cover all fashions we currently employ or may employ in the
future. In addition, if any purported licensor does not actually have sufficient authorization relating to the content or right to
license a content to us, or if such purported licensor had lost its authorization to sub-license content that we are distributing on
our platform, and do not timely inform us of such loss of authorization, we may be subject to claims of intellectual property
infringement from third parties.
Although we have set up certain procedures to enable copyright owners to provide us with notice of alleged
infringement, given the volume of content available on our platform, it is not possible, and we do not attempt to, identify and
remove or disable all potentially infringing content that may exist. Similarly, although we have set up screening processes to
try to filter out or disable access to content that we have previously been informed is subject to claims of copyright or other
intellectual property protection, we do not attempt to filter out or disable access to all potentially infringing content available
through our services. As a result, third parties may take action and file claims against us if they believe that certain content
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available on our platform violates their copyrights or other intellectual property rights. We have been, and may in the future be,
subject to such claims filed in China and other jurisdictions. We have been involved in litigation based on allegations of
infringement of third-party copyright, including information network dissemination rights, and other rights, due to the content
available on our platform. We were subject to a total of 1,199 lawsuits in China for alleged copyright infringement between
January 1, 2017 and December 31, 2019, in connection with our platform. Approximately 81.4% of the lawsuits filed from
January 1, 2017 through December 31, 2019 in connection with the iQIYI platform were rejected by relevant PRC courts,
withdrawn by the plaintiffs or settled by the parties. As of December 31, 2019, a total of 227 lawsuits against us in connection
with our platform were pending, with the aggregate amount of damages sought under these pending cases being RMB247.9
million (US$35.6 million).
Our platform allows users to search the internet for content that resides on certain third parties’ servers and online
platforms. While uncertainties still exist with respect to the legal standards as well as the judicial interpretation of such
standards for determining liabilities for our providing links and access to content on third-party servers and websites that
infringes others’ copyrights and other intellectual property rights under PRC laws and the laws of other jurisdictions, third
parties may take action and file claims against us if they believe that certain content we provide links or access to through our
platform violates their copyrights or other intellectual property rights.
We cannot assure you that we will not be subject to copyright laws or legal proceedings initiated by third parties in other
jurisdictions, such as the United States, as a result of the ability of users to access our videos and other content in the United
States and other jurisdictions, the ownership of our ADSs by investors in the United States and other jurisdictions, the
extraterritorial application of foreign law by foreign courts, the fact that we sub-licensed content from licensors who in turn
obtained their authorizations from content providers in the United States and other jurisdictions or otherwise. In addition, as a
publicly listed company, we may be exposed to increased risk of litigation. If a claim of infringement brought against us in the
United States or other jurisdictions is successful, we may be required to, upon enforcement, (i) pay substantial statutory or
other damages and fines, (ii) remove relevant content from our platform or (iii) enter into royalty or license agreements which
may not be available on commercially reasonable terms or at all.
Moreover, although U.S. copyright laws, including the Digital Millennium Copyright Act (17 U.S.C. § 512), or the
DMCA, provide safeguards or “safe harbors” from claims in the U.S. for monetary relief for copyright infringement for certain
entities that host user-uploaded content or provide information location tools that may link to infringing content, these safe
harbors only apply to companies that comply with specified statutory requirements. While we seek to voluntarily comply with
DMCA safe harbor requirements, we cannot ensure that we satisfy all of the requirements of any DMCA safe harbor. It is
possible that we could be subject to claims of copyright infringement or other violation of intellectual property rights in the
U.S. and be required to pay substantial damages or prevented from offering all or part of our services in the U.S.
We have been subject to lawsuits in China for alleged unfair competition in connection with our platform. We may also
face litigation or administrative actions for defamation, negligence, copyright and trademark infringement, or other purported
injuries resulting from the content we provide or the nature of our services. Such litigation and administrative actions, with or
without merits, may be expensive and time-consuming and may result in significant diversion of resources and management
attention from our business operations. Furthermore, such litigation or administrative actions may adversely affect our brand
image and reputation.
In addition, we operate our platform primarily through our consolidated affiliated entities and their subsidiaries, and our
ability to monitor content as described above depends in large part on the experience and skills of the management of, and our
control over, those consolidated affiliated entities. Our control over the management and operations of our consolidated
affiliated entities through contractual arrangements may not be as effective as that through direct ownership. See “—Risks
Related to Our Corporate Structure—We rely on contractual arrangements with our consolidated affiliated entities and their
shareholders for our business operations, which may not be as effective as direct ownership in providing operational control.”
We may not be able to adequately protect our intellectual property rights, and any failure to protect our intellectual property
rights could adversely affect our revenues and competitive position.
We believe that trademarks, trade secrets, copyright, and other intellectual property we use are critical to our business.
We rely on a combination of trademark, copyright and trade secret protection laws in China and other jurisdictions, as well as
confidentiality procedures and contractual provisions to protect our intellectual property and our brand. Protection of
intellectual property rights in China may not be as effective as in the United States or other jurisdictions, and as a result, we
may not be able to adequately protect our intellectual property rights, which could adversely affect our revenues and
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competitive position. In addition, any unauthorized use of our intellectual property by third parties may adversely affect our
revenues and our reputation. In particular, our members may abuse their membership privilege and illegally distribute paid
content exclusively available to paid members, which could have a material and adverse effect on our financial condition,
results of operations and prospects. Further, we may have difficulty addressing the threats to our business associated with
piracy of our copyrighted content, particularly our original content. Our content and streaming services may be potentially
subject to unauthorized consumer copying and illegal digital dissemination without an economic return to us. We adopt a
variety of measures to mitigate risks associated with piracy, including by litigation and through technology measures. We
cannot assure that such measures will be effective.
In addition, while we typically require our employees, consultants and contractors who may be involved in the
development of intellectual property to execute agreements assigning such intellectual property to us, we may be unsuccessful
in executing such an agreement with each party who in fact develops intellectual property that we regard as our own. In
addition such agreements may not be self-executing such that the intellectual property subject to such agreements may not be
assigned to us without additional assignments being executed, and we may fail to obtain such assignments. In addition, such
agreements may be breached. Accordingly, we may be forced to bring claims against third parties, or defend claims that they
may bring against us related to the ownership of such intellectual property.
Furthermore, policing unauthorized use of proprietary technology is difficult and expensive, and we may need to resort
to litigation to enforce or defend intellectual property or to determine the enforceability, scope and validity of our proprietary
rights or those of others. Such litigation and an adverse determination in any such litigation could result in substantial costs and
diversion of resources and management attention.
If our security measures are breached, or if our products and services are subject to attacks that degrade or deny the ability
of users to access our products and services, our products and services may be perceived as insecure, users and advertising
customers may curtail or stop using our products and services and our business and operating results may be harmed.
Our products and services involve the storage and transmission of users’ and advertising customers’ information,
particularly billing data, as well as original content, and security breaches expose us to a risk of loss of this information, loss of
users, litigation and potential liability. We experience cyber-attacks of varying degrees on a regular basis, including hacking
into our user accounts and redirecting our user traffic to other internet platforms, and we have been able to rectify attacks
without significant impact to our operations in the past. Functions that facilitate interactivity with other internet platforms could
increase the scope of access of hackers to user accounts. We take measures to protect against unauthorized intrusion into our
users’ data. Despite these measures we, our payment processing services or other third party services we use could experience
an unauthorized intrusion into our users’ data. In the event of such a breach, current and potential users may become unwilling
to provide the information to us necessary for them to become users or members. Additionally, we could face legal claims or
regulatory fines or penalties for such a breach. The costs relating to any data breach could be material, and we currently do not
carry insurance against the risk of a data breach. For these reasons, should an unauthorized intrusion into our users’ data occur,
our business could be adversely affected.
Our security measures may also be breached due to employee error, malfeasance or otherwise. For example, we face
risks of users bypassing the membership verification process on our platform with illegal technology and manipulating our
system into recognizing them as paid members. As a result, such users may illegally gain access to premium content without
purchasing our membership. Additionally, outside parties may attempt to fraudulently induce employees, users or customers to
disclose sensitive information in order to gain access to our data or our users’ or customers’ data or accounts, or may otherwise
obtain access to such data or accounts. Since our users and customers may use their accounts to establish and maintain online
identities, unauthorized communications from accounts that have been compromised may damage their reputations and brands
as well as ours. Furthermore, we face the risk of hackers gaining illegal access to and illegally distributing our original content
that has not been released. While such incidents have not occurred in the past, we cannot assure you that they will not happen
in the future. Any such breach or unauthorized access could result in significant legal and financial exposure, damage to our
reputation and a loss of confidence in the security of our products and services that could have an adverse effect on our
business and operating results. Because the techniques used to obtain unauthorized access, disable or degrade service or
sabotage systems change frequently and often are not recognized until launched against a target, we may be unable to
anticipate these techniques or to implement adequate preventative measures. If an actual or perceived breach of our security
occurs, the market perception of the effectiveness of our security measures and our reputation and relationships with users
could be harmed, we may lose users and customers and we may be exposed to significant legal and financial risks, including
legal claims and regulatory fines and penalties. Any of these actions could have a material and adverse effect on our business,
reputation and operating results.
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We rely upon our partner to make our service available through smart TV.
In smart TV video streaming market, only a small number of qualified license holders can provide internet audio and
visual program service to the TV terminal users via smart TVs, set-top boxes and other electronic products. Most of those
license holders are radio or TV stations. Private companies that wish to operate such business need to cooperate with those
license holders to legally provide relevant services. We entered into a joint venture with Galaxy Internet Television Co., Ltd.,
our license partner, and the joint venture currently offers certain of our members the ability to receive streaming content
through smart TV. If we are not successful in maintaining existing or creating new relationships, or if we encounter
technological, content licensing, regulatory or other impediments to delivering our streaming content to our members via these
devices, our ability to grow our business may be adversely impacted.
Advertisements shown on our platform may subject us to penalties and other administrative actions.
Under PRC advertising laws and regulations, we are obligated to monitor the advertising content shown on our platform
to ensure that such content is true, accurate and in full compliance with applicable laws and regulations. In addition, where a
special government review is required for specific types of advertisements prior to posting, such as advertisements relating to
pharmaceuticals, medical instruments, agrochemicals and veterinary pharmaceuticals, we are obligated to confirm that such
review has been performed and approval has been obtained from competent governmental authority. To fulfill these monitoring
functions, we include clauses in all of our advertising contracts requiring that all advertising content provided by advertising
agencies and advertisers must comply with relevant laws and regulations. Under PRC law, we may have claims against
advertising agencies and advertisers for all damages to us caused by their breach of such representations. Violation of these
laws and regulations may subject us to penalties, including fines, confiscation of our advertising income, orders to cease
dissemination of the advertisements and orders to publish an announcement correcting the misleading information. In
circumstances involving serious violations, such as posting a pharmaceutical product advertisement without approval, or
posting an advertisement for fake pharmaceutical product, PRC governmental authorities may force us to terminate our
advertising operation or revoke our licenses.
A majority of the advertisements shown on our platform are provided to us by third parties. Although we have
implemented automated and manual content monitoring systems and significant efforts have been made to ensure that the
advertisements shown on our platform are in full compliance with applicable laws and regulations, we cannot assure you that
all the content contained in such advertisements is true and accurate as required by the advertising laws and regulations,
especially given the large volume of in-feed ads and the uncertainty in the application of these laws and regulations. In
addition, advertisers, especially in-feed advertisers, may through illegal technology evade our content monitoring procedures to
show advertisements on our platform that do not comply with applicable laws and regulations. The inability of our systems and
procedures to adequately and timely discover such evasions may subject us to regulatory penalties or administrative sanctions.
Although we have not been subject to material penalties or administrative sanctions in the past for the advertisements shown on
our platform, if we are found to be in violation of applicable PRC advertising laws and regulations in the future, we may be
subject to penalties and our reputation may be harmed, which may have a material and adverse effect on our business, financial
condition, results of operations and prospects.
If we cannot maintain our corporate culture as we grow, we could lose the innovation, collaboration and focus that
contribute to our business.
We believe that a critical component of our success is our corporate culture, which fosters innovation and cultivates
creativity. As we continue to expand and grow our business, we may find it difficult to maintain these valuable aspects of our
corporate culture. Any failure to preserve our culture could undermine our reputation and negatively impact our ability to
attract and retain employees, which would in turn jeopardize our future success.
Our quarterly operating results may fluctuate, which makes our results of operations difficult to predict and may cause our
quarterly results of operations to fall short of expectations.
Our quarterly operating results have fluctuated in the past and may continue to fluctuate depending upon a number of
factors, many of which are out of our control. Our operating results tend to be seasonal. For instance, we have experienced
lower online advertising services revenue in the first quarter of each year in connection with the Chinese New Year holiday as
advertisers limit their budget for online platforms and less blockbuster content is released during that period. Furthermore, our
content distribution revenue may fluctuate significantly from quarter to quarter as a result of the varying availability of popular
content titles for distribution and adjustments to our market strategies. For these reasons, comparing our operating results on a
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period-to-period basis may not be meaningful, and you should not rely on our past results as an indication of our future
performance. Our quarterly and annual revenues and costs and expenses as a percentage of our revenues in a given period may
be significantly different from our historical or projected rates and our operating results in future quarters may fall below
expectations.
Disruption or failure of our IT systems, cybersecurity related threats or our failure to timely and effectively scale and adapt
our existing technology and infrastructure could impair our users’ online entertainment experience and adversely affect
our reputation, business and operating results.
Our ability to provide users with a high-quality online entertainment experience depends on the continuous and reliable
operation of our IT systems. We cannot assure you that we will be able to procure sufficient bandwidth in a timely manner or
on acceptable terms or at all. Failure to do so may significantly impair user experience on our platform and decrease the overall
effectiveness of our platform to both users and advertisers. Disruptions, failures, unscheduled service interruptions or a
decrease in connection speeds could hurt our reputation and cause our users and advertising customers to switch to our
competitors’ platforms. Our IT systems and proprietary content delivery network, or CDN, are vulnerable to damage or
interruption as a result of fires, floods, earthquakes, power losses, telecommunications failures, undetected errors in software,
computer viruses, hacking and other attempts to harm our systems. These interruptions may be due to unforeseen events that
are beyond our control or the control of our third-party service providers. For example, we have experienced intermittent
interruptions for up to 48 hours of viewer access to one popular drama title in the past. In addition, in February 2020, we have
experienced intermittent interruption for approximately two hours of user access to our platform. Such interruption was caused
by a malfunction at an internet data center, combined with slow response from our backup server supplier caused by the
COVID-19 outbreak and a peak of user traffic on our platform. The interruption was fixed within approximately two hours and
we have expanded the capacity of our servers hosted at internet data centers. Our platform has also experienced general
intermittent interruptions in the past. These interruptions were caused by (i) overload of our servers; (ii) unexpected overflow
of user traffic; (iii) service malfunction of payment gateway; and/or (iv) service malfunction of the telecommunications
operators, such as power outage of internet data centers or network transmission congestion. We may continue to experience
similar interruptions in the future despite our continuous efforts to improve our IT systems. Since we host our servers at third-
party internet data centers, any natural disaster or unexpected closure of internet data centers operated by third-party providers
may result in lengthy service interruptions. Furthermore, in the future experience, service disruptions, outages and other
performance problems due to a variety of factors, including infrastructure changes and cybersecurity related threats as follows:
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our technology, system, networks and our users’ devices have been subject to, and may continue to be the target of,
cyber-attacks, computer viruses, malicious code, phishing attacks or information security breaches that could result
in an unauthorized release, gathering, monitoring, misuse, loss or destruction of confidential, proprietary and other
information of ours, our employees or sensitive information provided by our users, or otherwise disrupt our, our
users’ or other third parties’ business operations;
we periodically encounter attempts to create false accounts or use our platform to send targeted and untargeted
spam messages to our users, or take other actions on our platform for purposes such as spamming or spreading
misinformation, and we may not be able to repel spamming attacks;
the use of encryption and other security measures intended to protect our systems and confidential data may not
provide absolute security, and losses or unauthorized access to or releases of confidential information may still
occur;
our security measures may be breached due to employee error, malfeasance or unauthorized access to sensitive
information by our employees, who may be induced by outside third parties, and we may not be able to anticipate
any breach of our security or to implement adequate preventative measures; and
we may be subject to IT system failures or network disruptions caused by natural disasters, accidents, power
disruptions, telecommunications failures, acts of terrorism or war, computer viruses, physical or electronic break-
ins, or other events or disruptions.
If we experience frequent or persistent service disruptions, whether caused by failures of our own systems or those of
third-party service providers, our users’ experience with us may be negatively affected, which in turn, may have a material and
adverse effect on our reputation. We cannot assure you that we will be successful in minimizing the frequency or duration of
service interruptions.
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As the number of our users increases and our users generate more content on our platform, we may be required to expand
and adapt our technology and infrastructure to continue to reliably store and analyze this content. It may become increasingly
difficult to maintain and improve the performance of our services, especially during peak usage times, as our services become
more complex and our user traffic increases. If our users are unable to access our online application in a timely fashion, or at
all, our user experience may be compromised and the users may seek other platforms to meet their needs, and may not return to
iQIYI or use iQIYI as often in the future, or at all. This would negatively impact our ability to attract users and maintain the
level of user engagement.
If the technologies we use in operating our business fails, becomes unavailable, or does not operate to meet expectations,
our business and results of operation may be adversely impacted.
We utilize a combination of proprietary and third party technologies to operate our business. These include the
technologies that we have developed to recommend and monetize content to our users as well as enable fast and efficient
delivery of content to our users and their various internet connected devices. For example, we use our own CDN, and third-
party CDN services to support our operation. To the extent internet service providers do not interconnect with the CDN
services we use, or if we experience difficulties in its operation, our ability to efficiently and effectively deliver our streaming
content to our users could be adversely impacted and our business and results of operation could be adversely affected.
Likewise, if our recommendation and monetization technology does not enable us to predict and recommend content that our
users will enjoy, our ability to attract and retain users may be adversely affected. We also utilize third party technology to help
market our service, process payments, and otherwise manage the daily operations of our business. If our technology or that of
third parties we utilize in our operations fails or otherwise operates improperly, our ability to operate our service, retain
existing users and add new users may be impaired. Also, any harm to our users’ personal computers or other devices caused by
software used in our operations could have an adverse effect on our business, results of operations and financial condition.
Any lack of requisite permits for any of our internet video and other content or any of our business may expose us to
regulatory sanctions.
In 2009, the State Administration of Radio, Film and Television, or SARFT, released a Notice on Strengthening the
Administration of Online Audio/Video Program Content. This notice reiterated, among other things, that all films and
television shows released or published online must be in compliance with relevant regulations on the administration of radio,
film and television. In other words, these films and television shows, whether produced in the PRC or overseas, must be pre-
approved by SARFT, the authority of which is currently exercised by the National Radio and Television Administration, or the
NRTA and the State Film Bureau, or the SFB, and distributors of these films and television shows must obtain an applicable
permit before releasing them. In September 2014, the SAPPRFT, which replaced SARFT, reiterated that all the foreign TV
dramas and films published to the public via internet must obtain their respective permit. In addition, all the foreign TV dramas
and films published to the public via internet by competent license holders must be registered with the SAPPRFT before March
31, 2015 and all unregistered TV dramas and films will be prohibited from broadcasting via internet from April 1, 2015. In
addition, online games are also subject to approval by the SAPPRFT, the authority of which is currently exercised by the State
Administration of Press and Publication, or the SAPP, and approval by or filing with the Ministry of Culture. Such approval or
filing of domestic online games were suspended for a period of time in 2018, which may have been due to the institutional
restructuring of game approval authorities involving the Ministry of Culture and Tourism and the SAPPRFT, and we could not
apply for such approval or filing during this period. Such suspension caused significant delays in the introduction of new
games in the Chinese market in 2018. We have obtained approvals from the SAPPRFT for our online games launched in 2019.
In terms of licensed third-party content published or online games distributed jointly with third parties, we obtain and
rely on written representations from content providers and third-party operators regarding the NRTA, SFB, SAPP and other
approval and filing status of these content and online games, and, to a lesser extent, require content providers and third-party
operators to produce evidence demonstrating that they and the licensed content or the online games have received all requisite
permits and approvals. We also import some foreign TV dramas and films and apply for the permits for and register such
contents with the competent authorities by ourselves. However, we cannot assure you that our monitoring procedures with
respect to licensed content and online games are fully adequate, and we cannot guarantee that the remedies provided by these
content providers, if any, will be sufficient to compensate us for potential regulatory sanctions imposed by the NRTA, SFB or
SAPP due to violations of the approval and permit requirements and for the foreign TV dramas and movies imported by us, we
cannot assure you that we will be able to obtain the permits for or register such contents with the competent authorities in a
timely manner or at all. Nor can we ensure that any such sanctions will not adversely affect either the general availability of
video, online games or other content on our platform or our reputation. In addition, such risks may persist due to ambiguities
and uncertainties relating to the interpretation, implementation and enforcement of this notice. Although we have internal
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content monitoring procedures in place to review our procured content, we face risks of termination of permits and approvals,
contractual misrepresentations and failure to honor representations or indemnify us against any claims or costs by content
providers.
We have obtained the Value-added Telecommunications Business Operation License for information services via
internet, or ICP License, the Permit for Internet Audio-Video Program Service, the Network Culture Business Permit, the Film
Distribution License, the Permit for Internet Drug Information Service, and other relevant permits required for operating our
business. However, we have not obtained and are in the process of applying for or upgrading and expanding certain approvals
or permits which are required or may be required for our operation of businesses. For example, we have not obtained and are
planning to apply for the Permit for Internet News Information Service to publish current political news on our platform or
disseminate such news through the internet. Beijing iQIYI has not obtained and is in the process of applying for the Internet
Publishing Service License in relation to our online games, comics and online literature operation. We also have not obtained
and are in the process of applying for adding and amending certain service items for our Permit for Internet Audio-Video
Program Service, such as forwarding the audio-video programs uploaded by the users, rebroadcasting radio and TV channels,
displaying current political audio-video news programs and providing video and audio live broadcasting of cultural activities,
sports events and other activities organized by the general social groups. We are also planning to apply for adding online
performances for the Network Culture Business of Beijing iQIYI and adding electronic data interchange as a permitted
business for our Value-added Telecommunications Business Operation License. We are also filing several HTML5 online
games operated by us with the Ministry of Culture. Although we are planning to apply or in the process of applying for such
licenses and we maintain regular oral communication with relevant regulatory authorities, which have not objected to the
operations of our business in question, if we fail to obtain, maintain or renew such licenses, or obtain any additional licenses
and permits or make any records or filings required by new laws, regulations or executive orders required for our new business
in a timely manner or at all, we could be subject to liabilities or penalties, and our operations could be adversely affected.
The Internet industry in China is highly regulated. Due to the uncertainties of interpretation and implementation of laws
and regulations, the licenses we hold may be deemed insufficient by governmental authorities, which may restrain our ability to
expand our business scope and may subject us to fines or other regulatory actions by relevant regulators if our practice is
deemed to violate relevant laws and regulations. As we develop and expand our product and service offerings, we may need to
obtain additional qualifications, permits, approvals or licenses. Moreover, we may be required to obtain additional licenses or
approvals if the PRC government adopts more stringent policies or regulations for our industry. In addition, new laws and
regulations, or new interpretations of the existing laws and regulations, may be adopted from time to time to address new issues
that come to the authorities’ attention, which may require us to obtain new license and permits, or take certain actions that may
adversely affect our business operations. For example, we have voluntarily taken down certain online advertisements on our
platform due to tightened regulations on online advertisements. We have in the past been subject to fines and regulatory actions
due to lack of license, breach of our license terms or violation of relevant laws and regulations. We may not timely obtain or
maintain all the required licenses or approvals or make all the necessary filings in the future. Nor can we assure you that we
will be able to timely address all the change in policy, failure of which may subject us to liabilities or penalties, and our
operations could be adversely affected.
Undetected programming errors could adversely affect our user experience and market acceptance of our video content,
which may materially and adversely affect our business and results of operations.
Video content on our platform may contain programming errors that may only become apparent after their release. We
receive user feedbacks in connection with programming errors affecting the user experience from time to time, and such errors
may also come to our attention during our monitoring process. We generally have been able to resolve such programming
errors in a timely manner. However, we cannot assure you that we will be able to detect and resolve all these programming
errors effectively. Undetected audio or video programming errors or defects may adversely affect user experience, cause users
to refrain from becoming our paid members or to cancel their membership subscriptions, and cause our advertising customers
to reduce their use of our services, any of which could materially and adversely affect our business and results of operations.
We have invested in or acquired complementary assets, technologies and businesses in the future, and such efforts may fail
and may result in equity or earnings dilution.
We have invested in and acquired, and may continue to invest in and acquire, assets, technologies and businesses that are
complementary to our business in the future. For example, in July 2018, we acquired 100% equity stake in Skymoons.
Acquired businesses or assets may not yield the results we expect. In addition, investments and acquisitions involve
uncertainties and risks, including:
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potential ongoing financial obligations and unforeseen or hidden liabilities, including liability for infringement of
third-party copyrights or other intellectual property;
costs and difficulties of integrating acquired businesses and managing a larger business;
in the case of investments where we do not obtain management and operational control, lack of influence over the
controlling partner or shareholder, which may prevent us from achieving our strategic goals in the investments;
possible loss of key employees of a target business;
potential claims or litigation regarding our board’s exercise of its duty of care and other duties required under
applicable law in connection with any of our significant acquisitions or investments approved by the board;
diversion of resources and management attention;
regulatory hurdles and compliance risks, including the anti-monopoly and competition laws, rules and regulations
of China and other jurisdictions; and
enhanced compliance requirements for outbound acquisitions and investment under the laws and regulations of
China.
Any failure to address these risks successfully may have a material and adverse effect on our financial condition and
results of operations. Investments and acquisitions may require a significant amount of capital, which would decrease the
amount of cash available for working capital or capital expenditures. In addition, if we use our equity securities to pay for
investments and acquisitions, we may dilute the value of our ADSs and the underlying ordinary shares. If we borrow funds to
finance investments and acquisitions, such debt instruments may contain restrictive covenants that could, among other things,
restrict us from distributing dividends. Moreover, acquisitions may also generate significant amortization expenses related to
intangible assets. We may also incur impairment charges to earnings for investments and acquired businesses and assets.
We are subject to payment processing risk.
Our members pay for our service using a variety of different online payment methods. We rely on third parties to process
such payment. Acceptance and processing of these payment methods are subject to certain rules and regulations and require
payment of interchange and other fees. To the extent there are increases in payment processing fees, material changes in the
payment ecosystem, such as delays in receiving payments from payment processors and/or changes to rules or regulations
concerning payment processing, our revenue, operating expenses and results of operation could be adversely impacted.
Negative media coverage could adversely affect our business.
Negative publicity about us or our business, shareholders, affiliates, directors, officers or other employees, as well as the
industry in which we operate or the talents on our platform, can harm our operations. Such negative publicity could be related
to a variety of matters, including:
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alleged misconduct or other improper activities committed by our shareholders, affiliates, directors, officers or
other employees, or by third party suppliers;
false or malicious allegations or rumors about us or our shareholders, affiliates, directors, officers or other
employees, or by third party suppliers;
user complaints about the quality of our products and services;
copyright infringements involving us and content offered on our platform;
security breaches of confidential user information;
improper actions by fans; and
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governmental and regulatory investigations or penalties resulting from our failure to comply with applicable laws
and regulations.
In addition, we are exploring various opportunities and marketing strategies to better monetize our membership base,
including offering early access privilege to certain drama series for an additional fee. We may receive negative news reports, or
negative publicity on influential TV shows, on such initiatives, which may negatively impact our reputation and results of
operations. We may also be affected by publicity relating to third party service providers. For example, in September 2018,
there was negative publicity involving certain senior officers of iResearch, the industry consultant we commissioned to prepare
an industry report in connection with our initial public offering. According to a public announcement made by iResearch,
certain senior officers of iResearch are cooperating with governmental investigations in China. Such publicity may raise
questions as to the integrity of the industry data or opinions produced by iResearch, including the data included in iResearch’s
industry report produced in connection with our initial public offering, or otherwise have a negative impact on our reputation.
In addition to traditional media, there has been an increasing use of social media platforms and similar devices in China,
including instant messaging applications, such as Weixin/WeChat, social media websites and other forms of internet-based
communications that provide individuals with access to a broad audience of users and other interested persons. The availability
of information on instant messaging applications and social media platforms is virtually immediate as is its impact without
affording us an opportunity for redress or correction. The opportunity for dissemination of information, including inaccurate
information, is seemingly limitless and readily available. Information concerning our company, shareholders, directors, officers
and employees may be posted on such platforms at any time. The risks associated with any such negative publicity or incorrect
information cannot be completely eliminated or mitigated and may materially harm our reputation, business, financial
condition and results of operations.
A severe or prolonged downturn in the PRC or global economy could materially and adversely affect our business and
financial condition.
The global macroeconomic environment is facing challenges. The growth rate of the Chinese economy has gradually
slowed in recent years and the trend may continue. There is considerable uncertainty over the long-term effects of the monetary
and fiscal policies adopted by the central banks and financial authorities of some of the world’s leading economies, including
the United States and China. Unrest, terrorist threats and the potential for war in the Middle East and elsewhere may increase
market volatility across the globe. There have also been concerns on the relationship among China and other countries,
including the surrounding Asian countries, which may potentially have economic effects. In particular, there is significant
uncertainty about the future relationship between the United States and China with respect to trade policies, treaties,
government regulations and tariffs. Economic conditions in China are sensitive to global economic conditions, as well as
changes in domestic economic and political policies and the expected or perceived overall economic growth rate in China. Any
severe or prolonged slowdown in the global or PRC economy may materially and adversely affect our business, results of
operations and financial condition. In addition, continued turbulence in the international markets may adversely affect our
ability to access capital markets to meet liquidity needs.
Furthermore, in the wake of the United Kingdom’s exit from the European Union on January 31, 2020 (“Brexit”), there
remains uncertainty about the future relationship between the United Kingdom and the European Union. It remains unclear
how Brexit would affect the fiscal, monetary and regulatory landscape within the United Kingdom, the European Union and
globally, which may have a negative impact on our business and results of operations.
Our operations depend on the performance of the internet infrastructure and telecommunications networks in China.
The successful operation of our business depends on the performance of the internet infrastructure and
telecommunications networks in China. Almost all access to the internet is maintained through state-owned
telecommunications operators under the administrative control and regulatory supervision of the MIIT. Moreover, we have
entered into contracts with various subsidiaries of a limited number of telecommunications service providers at provincial level
and rely on them to provide us with data communications capacity through local telecommunications lines. We have limited
access to alternative networks or services in the event of disruptions, failures or other problems with China’s internet
infrastructure or the telecommunications networks provided by telecommunications service providers. Our platform regularly
serves a large number of users and advertisers. With the expansion of our business, we may be required to upgrade our
technology and infrastructure to keep up with the increasing traffic on our platform. However, we have no control over the
costs of the services provided by telecommunications service providers. If the prices we pay for telecommunications and
internet services rise significantly, our results of operations may be materially and adversely affected. If internet access fees or
other charges to internet users increase, our user traffic may decline and our business may be harmed.
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Our business is subject to complex and evolving Chinese and international laws and regulations regarding privacy and data
protection. Many of these laws and regulations are subject to change and uncertain interpretation, and could result in
claims, changes to our business practices, increased cost of operations, or declines in user growth or engagement, or
otherwise harm our business.
We are required by privacy and data protection laws in China and other jurisdictions, including, without limitation, the
PRC Cybersecurity Law, to ensure the confidentiality, integrity and availability of the information of our users, members,
advertising customers, and third-party content providers, which is also essential to maintaining their confidence in our services.
However, the interpretation and application of such laws in China and elsewhere are often uncertain and in flux.
In November 2016, the Standing Committee of the National People’s Congress promulgated the PRC Cybersecurity
Law, which provides that network operators shall meet their cyber security obligations and shall take technical measures and
other necessary measures to protect the safety and stability of their networks. The PRC Cyber Security Law is relatively new
and subject to interpretation by the regulator. Although we only gain access to user information that is necessary for, and
relevant to, the services provided, the data we obtain and use may include information that is deemed as “personal information”
under the PRC Cybersecurity Law and related data privacy and protection laws and regulations. See “Item 4.B. Information on
the Company—Business Overview—Regulation— Regulations on Information Security, Censorship and Privacy.”
While we take measures to comply with all applicable data privacy and protection laws and regulations, we cannot
guarantee the effectiveness of the measures undertaken by us and business partners. The activities of third parties such as our
customers and business partners are beyond our control. If our business partners violate the PRC Cybersecurity Law and
related laws and regulations, or fail to fully comply with the service agreements with us, or if any of our employees fails to
comply with our internal control measures and misuses the information, we may be subject to penalties. Any failure or
perceived failure to comply with all applicable data privacy and protection laws and regulations, or any failure or perceived
failure of our business partners to do so, or any failure or perceived failure of our employees to comply with our internal
control measures, may result in negative publicity and legal proceedings or regulatory actions against us, and could damage our
reputation, discourage current and potential users and customers from using our services and subject us to fines and damages,
which could have a material adverse effect on our business and results of operations.
There are a number of legislative proposals in the European Union and the United States, at both the federal and state
level, as well as other jurisdictions that could impose new obligations in areas affecting our business. New laws or regulations
concerning data protection, or the interpretation and application of existing consumer and data protection laws or regulations,
which is often uncertain and in flux, may be inconsistent with our practices. The introduction of new products or other actions
that we may take may subject us to additional laws, regulations, or other government scrutiny. Complying with new laws and
regulations could cause us to incur substantial costs or require us to change our business practices in a manner materially
adverse to our business. In addition, some countries are considering or have passed legislation implementing data protection
requirements or requiring local storage and processing of data or similar requirements that could increase the cost and
complexity of delivering our services.
We have granted, and may continue to grant, share incentives, which may result in increased share-based compensation
expenses.
We adopted an equity incentive plan on October 18, 2010, or the 2010 Plan, which was amended and restated on
November 3, 2014 and August 6, 2016. We also adopted an equity incentive plan on November 30, 2017, or the 2017 Plan. We
account for compensation costs for all share-based awards using a fair-value based method and recognize expenses in our
consolidated statements of comprehensive loss in accordance with U.S. GAAP. Under the 2010 Plan, we are authorized to
grant options, stock appreciation rights, restricted stock units and other types of awards that the administrator of the 2010 Plan
decides. Under the 2017 Plan, we are authorized to grant options, restricted shares and restricted share units. Under the 2010
Plan, as amended, the maximum aggregate number of shares which may be issued pursuant to all awards is 589,729,714 shares.
Under the 2017 Plan, the maximum aggregate number of shares which may be issued pursuant to all awards is 720,000 shares.
As of February 29, 2020, options to purchase a total of 405,024,913 ordinary shares are outstanding under the 2010 Plan, and
302,277 restricted share units were outstanding under the 2017 Plan. For the years ended December 31, 2017, 2018 and 2019,
we recorded RMB233.4 million, RMB556.2 million and RMB1,084.5 million (US$155.8 million), respectively, in share-based
compensation expenses. We believe the granting of share-based awards is of significant importance to our ability to attract and
retain key personnel and employees, and we will continue to grant share-based awards in the future. As a result, our expenses
associated with share-based compensation may increase, which may have an adverse effect on our results of operations.
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We are subject to changing law and regulations regarding regulatory matters, corporate governance and public disclosure
that have increased both our costs and the risk of non-compliance.
We are subject to rules and regulations by various governing bodies, including, for example, the SEC, which is charged
with the protection of investors and the oversight of companies whose securities are publicly traded, and the various regulatory
authorities in China and the Cayman Islands, and to new and evolving regulatory measures under applicable law. Our efforts to
comply with new and changing laws and regulations have resulted in and are likely to continue to result in, increased general
and administrative expenses and a diversion of management time and attention from revenue-generating activities to
compliance activities.
Moreover, because these laws, regulations and standards are subject to varying interpretations, their application in
practice may evolve over time as new guidance becomes available. This evolution may result in continuing uncertainty
regarding compliance matters and additional costs necessitated by ongoing revisions to our disclosure and governance
practices. If we fail to address and comply with these regulations and any subsequent changes, we may be subject to penalty
and our business may be harmed.
We have limited business insurance coverage.
Insurance companies in China offer limited business insurance products. We do not have any business liability or
disruption insurance coverage for our operations in China. Any business disruption may result in our incurring substantial costs
and the diversion of our resources, which could have an adverse effect on our results of operations and financial condition.
Failure to maintain effective internal control over financial reporting could have a material and adverse effect on the
trading price of our ADSs.
We are subject to the reporting obligations under the U.S. securities laws. The SEC, as required by Section 404 of the
Sarbanes-Oxley Act, adopted rules requiring every public company to include a report from management on the effectiveness
of such company's internal control over financial reporting in its annual report on Form 20-F. In addition, the independent
registered public accounting firm must report on the effectiveness of such company's internal control over financial reporting.
If we fail to maintain effective internal control over financial reporting, we will not be able to conclude and our independent
registered public accounting firm will not be able to report that we have effective internal control over financial reporting in
accordance with the Sarbanes-Oxley Act of 2002 in our future annual report on Form 20-F covering the fiscal year in which
this failure occurs. Effective internal control over financial reporting is necessary for us to produce reliable financial reports.
Any failure to maintain effective internal control over financial reporting could result in the loss of investor confidence in the
reliability of our financial statements, which in turn could have a material and adverse effect on the trading price of our ADSs.
Furthermore, we may need to incur additional costs and use additional management and other resources as our business and
operations further expand or in an effort to remediate any significant control deficiencies that may be identified in the future.
Risks Related to Our Relationship with Baidu
We have limited experience operating as a stand-alone public company.
We have limited experience conducting our operations as a stand-alone public company. Since we became a stand-alone
public company in March 2018, we have faced and will continue to face enhanced administrative and compliance
requirements, which may result in substantial costs.
In addition, as we are a public company, our management team needs to develop the expertise necessary to comply with
the regulatory and other requirements applicable to public companies, including requirements relating to corporate governance,
listing standards and securities and investor relations issues. While we were a private subsidiary of Baidu, we were indirectly
subject to requirements to maintain an effective internal control over financial reporting under Section 404 of the Sarbanes–
Oxley Act of 2002. However, as a stand-alone public company, our management has to evaluate our internal control system
independently with new thresholds of materiality, and to implement necessary changes to our internal control system. We
cannot guarantee that we will be able to do so continuously in an effective manner.
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We may have conflicts of interest with Baidu and, because of Baidu’s controlling ownership interest in our company, we
may not be able to resolve such conflicts on terms favorable to us.
Conflicts of interest may arise between Baidu and us in a number of areas relating to our ongoing relationships. Potential
conflicts of interest that we have identified include the following:
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Our board members may have conflicts of interest. Our directors Mr. Robin Yanhong Li, Mr. Herman Yu, Dr.
Haifeng Wang and Dr. Dou Shen are also senior management of Baidu. These relationships could create, or appear
to create, conflicts of interest when these persons are faced with decisions with potentially different implications
for Baidu and us.
Sale of shares in our company. Baidu may decide to sell all or a portion of our shares that it holds to a third party,
including to one of our competitors, thereby giving that third party substantial influence over our business and our
affairs. Such a sale could be in conflict with the interests of our employees or our other shareholders.
Developing business relationships with Baidu‘s competitors. So long as Baidu remains our controlling shareholder,
we may be limited in our ability to do business with its competitors. This may limit our ability to market our
services for the best interests of our company and our other shareholders.
Allocation of business opportunities. Business opportunities may arise that both we and Baidu find attractive, and
which would complement our businesses. We may be prevented from taking advantage of new business
opportunities that Baidu has entered into.
Although our company became a stand-alone public company in March 2018, we expect to operate, for as long as Baidu
is our controlling shareholder, as a subsidiary of Baidu. Baidu may from time to time make strategic decisions that it believes
are in the best interests of its business as a whole, including our company. These decisions may be different from the decisions
that we would have made on our own. Baidu’s decisions with respect to us or our business, including any related party
transactions between Baidu and us, may be resolved in ways that favor Baidu and therefore Baidu’s own shareholders, which
may not coincide with the interests of our other shareholders. If Baidu were to compete with us, our business, financial
condition, results of operations and prospects could be materially and adversely affected.
Our agreements with Baidu may be less favorable to us than similar agreements negotiated with unaffiliated third parties.
In particular, our master business cooperation agreement with Baidu limits the scope of business that we are allowed to
conduct.
We have entered into a master business cooperation agreement with Baidu and may enter into additional agreements with
Baidu in the future. Under our master business cooperation agreement with Baidu, we agree during the non-competition period,
which will end on the eighth anniversary of the date of execution of the agreement unless otherwise terminated earlier pursuant
to the agreement, not to compete with Baidu in its core businesses. Such contractual limitations may affect our ability to
expand our business and may adversely impact our growth and prospects. Furthermore, while Baidu has agreed not to compete
with us in our long-form video businesses, existing business activities conducted by Baidu and its affiliates are not subject to
such non-compete limitation. Potential conflicts of interest could arise in connection with the resolution of any dispute between
Baidu and us, regarding the terms of the arrangements governing our agreements with Baidu including the master business
cooperation agreement. For example, so long as Baidu continues to control us, we may not be able to bring a legal claim
against Baidu in the event of contractual breach, notwithstanding our contractual rights under the master business cooperation
agreement and other inter-company agreements to be entered into by Baidu and us from time to time.
If our collaboration with Baidu is terminated or curtailed, or if we are no longer able to benefit from the synergies of our
business cooperation with Baidu, our business may be adversely affected.
Our controlling shareholder and strategic partner, Baidu, is one of the largest internet companies in China. Our business
has benefited significantly from Baidu’s advanced technological capabilities and strong market position in China. In addition,
we have benefited from Baidu’s financial support in the past. We cooperate with Baidu in a number of areas, including AI
technology, cloud services and traffic. However, we cannot assure you that we will continue to maintain our cooperative
relationships with Baidu and its affiliates in the future. To the extent we cannot maintain our cooperative relationships with
Baidu at reasonable prices or at all, we will need to source other business partners to provide services, which could result in
material and adverse effects to our business and results of operations. We may also need to obtain financing through other
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means if Baidu ceases to provide financial support to us. In addition, our current customers and content partners may react
negatively to our carve-out from Baidu. Our inability to maintain a cooperative relationship with Baidu could materially and
adversely affect our business, growth and prospects.
Baidu will control the outcome of shareholder actions in our company.
As of February 29, 2020, Baidu holds 56.2% of our outstanding ordinary shares, representing 92.7% of our total voting
power. Baidu has advised us that it does not anticipate disposing of its voting control in us in the near future. Baidu’s voting
power gives it the power to control certain actions that require shareholder approval under Cayman Islands law, our
memorandum and articles of association and the Nasdaq Stock Market requirements, including approval of mergers and other
business combinations, changes to our memorandum and articles of association, the number of shares available for issuance
under any share incentive plans, and the issuance of significant amounts of our ordinary shares in private placements.
Baidu’s voting control may cause transactions to occur that might not be beneficial to you as a holder of ADSs and may
prevent transactions that could have been beneficial to you. For example, Baidu’s voting control may prevent a transaction
involving a change of control of us, including transactions in which you as a holder of our ADSs might otherwise receive a
premium for your securities over the then-current market price. In addition, Baidu is not prohibited from selling a controlling
interest in us to a third party and may do so without your approval and without providing for a purchase of your ADSs. In
addition, the significant concentration of share ownership may adversely affect the trading price of the ADSs due to investors’
perception that conflicts of interest may exist or arise.
We are a “controlled company” within the meaning of the Nasdaq Stock Market Rules and, as a result, will rely on
exemptions from certain corporate governance requirements that provide protection to shareholders of other companies.
We are a “controlled company” as defined under the Nasdaq Stock Market Rules because Baidu beneficially owns more
than 50% of our total voting power. For so long as we remain a controlled company under that definition, we are permitted to
elect to rely, and will rely, on certain exemptions from corporate governance rules, including:
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an exemption from the rule that a majority of our board of directors must be independent directors;
an exemption from the rule that the compensation of our chief executive officer must be determined or
recommended solely by independent directors; and
an exemption from the rule that our director nominees must be selected or recommended solely by independent
directors.
As a result, you will not have the same protection afforded to shareholders of companies that are subject to these
corporate governance requirements.
Risks Related to Our Corporate Structure
If the PRC government finds that the agreements that establish the structure for operating certain of our operations in
China do not comply with PRC regulations relating to the relevant industries, or if these regulations or the interpretation of
existing regulations change in the future, we could be subject to severe penalties or be forced to relinquish our interests in
those operations.
Foreign ownership of telecommunication businesses and certain other businesses, such as provision of internet video and
online game services, is subject to restrictions under current PRC laws and regulations. For example, foreign investors are
generally not allowed to own more than 50% of the equity interests in a commercial internet content provider or other value-
added telecommunication service provider (other than operating e-commerce, domestic multi-party communication, store-and-
forward, and call center) and the major foreign investor in a value-added telecommunication service provider in China must
have experience in providing value-added telecommunications services overseas and maintain a good track record in
accordance with the Guidance Catalog of Industries for Foreign Investment promulgated in 2007, as amended in 2011, 2015,
2017, 2018 and 2019, the Special Administrative Measures for Access of Foreign Investment (Negative List) (2019), and other
applicable laws and regulations.
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In addition, foreign investors are prohibited from investing in companies engaged in internet video, culture and
publishing business and film/drama production and operation (including importation) business. We are a Cayman Islands
company and our PRC subsidiaries are considered foreign-invested enterprises. Accordingly, none of our PRC subsidiaries is
eligible to operate internet video and other businesses which foreign-owned companies are prohibited or restricted from
conducting in China. To comply with PRC laws and regulations, we conduct such business activities through our consolidated
affiliated entities in China, Beijing iQIYI, Shanghai iQIYI, Shanghai Zhong Yuan, iQIYI Pictures and Intelligent
Entertainment, and their subsidiaries. Our wholly owned subsidiaries, Beijing QIYI Century and iQIYI New Media, have
entered into contractual arrangements with our consolidated affiliated entities and their respective shareholders, and such
contractual arrangements enable us to exercise effective control over, receive substantially all of the economic benefits of, and
have an exclusive option to purchase all or part of the equity interest and assets in our consolidated affiliated entities when and
to the extent permitted by PRC law. Because of these contractual arrangements, we are the primary beneficiary of our
consolidated affiliated entities in China and hence consolidate their financial results as our variable interest entities under U.S.
GAAP. If the PRC government finds that our contractual arrangements do not comply with its restrictions on foreign
investment in online video and other foreign-restricted services, or if the PRC government otherwise finds that we, our
consolidated affiliated entities, or any of their subsidiaries are in violation of PRC laws or regulations or lack the necessary
permits or licenses to operate our business, the relevant PRC regulatory authorities, including the MIIT, NRTA, the SFB, the
SAPP, the Ministry of Culture and the MOFCOM, would have broad discretion in dealing with such violations or failures,
including, without limitation:
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revoking the business licenses and/or operating licenses of such entities;
discontinuing or placing restrictions or onerous conditions on our operation through any transactions between our
PRC subsidiaries and consolidated affiliated entities;
imposing fines, confiscating the income from our PRC subsidiaries or our consolidated affiliated entities, or
imposing other requirements with which we or our consolidated affiliated entities may not be able to comply;
requiring us to restructure our ownership structure or operations, including terminating the contractual
arrangements with our consolidated affiliated entities and deregistering the equity pledges of our consolidated
affiliated entities, which in turn would affect our ability to consolidate, derive economic interests from, or exert
effective control over our consolidated affiliated entities; or
restricting or prohibiting our use of the proceeds of any of our offshore financings to finance our business and
operations in China.
In addition, in September 2009, the GAPP together with several other government agencies issued a notice, or the
Circular 13, prohibiting foreign investors from participating in online game operating businesses through wholly-owned
enterprises, equity joint ventures or cooperative joint ventures in China. Circular 13 expressly prohibits foreign investors from
gaining control over or participating in PRC operating companies’ online game operations through indirect means, such as
establishing joint venture companies, entering into contractual arrangements with or providing technical support to the
operating companies, or through a disguised form, such as incorporating user registration, user account management or
payment through game cards into online game platforms that are ultimately controlled or owned by foreign investors. Other
government agencies that also have the authority to regulate online game operations in China, such as the Ministry of Culture
and the MIIT, did not join the GAPP in issuing the Circular 13. The GAPP was replaced by the SAPPRFT and later by the
SAPP. To date, none of the GAPP, the SAPPRFT and the SAPP has issued any interpretation of the Circular 13. Due to the
ambiguity among various regulations on online games and a lack of interpretations from the relevant PRC authorities
governing online game operations, there are uncertainties regarding whether PRC authorities would consider our relevant
contractual arrangements to be foreign investment in online game operation businesses. While we are not aware of any online
game companies which use the same or similar contractual arrangements as ours having been penalized or ordered to terminate
operation by PRC authorities claiming that the contractual arrangements constitute control over, or participation in, the
operation of online game operations through indirect means, it is unclear whether and how the various regulations of the PRC
authorities might be interpreted or implemented in the future. If our relevant contractual arrangements were deemed to be
“indirect means” or “disguised form” under the Circular 13, the relevant contractual arrangements may be challenged by the
SAPP or other governmental authorities. If we were found to be in violation of the Circular 13 to operate our mobile game
business, the SAPP, in conjunction with relevant regulatory authorities, would have the power to investigate and deal with such
violations, including in the most serious cases, suspending or revoking the relevant licenses and registrations. If we were found
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to be in violation of any existing or future PRC laws or regulations, including the MIIT notice and the Circular 13, the relevant
regulatory authorities would have broad discretion in dealing with such violations.
Furthermore, it is uncertain whether any new PRC laws, rules or regulations relating to contractual arrangements will be
adopted or if adopted, what they would provide. For example, the National People’s Congress approved the Foreign Investment
Law on March 15, 2019 and the State Council approved the Regulation on Implementing the Foreign Investment Law (the
“Implementation Regulations”) on December 12, 2019, effective from January 1, 2020. The Supreme People’s Court of China
issued a judicial interpretation on the Foreign Investment Law on December 27, 2019, effective from January 1, 2020. The
Foreign Investment Law and the Implementation Regulations do not touch upon the relevant concepts and regulatory regimes
that were historically suggested for the regulation of VIE structures, and thus this regulatory topic remains unclear under the
Foreign Investment Law. Since the Foreign Investment Law and the Implementation Regulations are new, there are substantial
uncertainties exist with respect to its implementation and interpretation and it is also possible that variable interest entities will
be deemed as foreign invested enterprises and be subject to restrictions in the future. Such restrictions may cause interruptions
to our operations, products and services and may incur additional compliance cost, which may in turn materially and adversely
affect our business, financial condition and results of operations.
Any of these events could cause significant disruption to our business operations and severely damage our reputation,
which would in turn materially and adversely affect our business, financial condition and results of operations. If occurrences
of any of these events results in our inability to direct the activities of our consolidated affiliated entities in China that most
significantly impact their economic performance, and/or our failure to receive the economic benefits from our consolidated
affiliated entities, we may not be able to consolidate the entity in our consolidated financial statements in accordance with U.S.
GAAP.
We rely on contractual arrangements with our consolidated affiliated entities and their shareholders for our business
operations, which may not be as effective as direct ownership in providing operational control.
We have relied and expect to continue to rely on contractual arrangements with consolidated affiliated entities and their
shareholders to operate our business in China. For a description of these contractual arrangements, see “Item 4. Information on
the Company—C. Organizational Structure” These contractual arrangements may not be as effective as direct ownership in
providing us with control over our consolidated affiliated entities. For example, our consolidated affiliated entities and their
shareholders could breach their contractual arrangements with us by, among other things, failing to conduct its operations in an
acceptable manner or taking other actions that are detrimental to our interests.
If we had direct ownership of our consolidated affiliated entities in China, we would be able to exercise our rights as a
shareholder to effect changes in the board of directors of our consolidated affiliated entities, which in turn could implement
changes, subject to any applicable fiduciary obligations, at the management and operational level. However, under the current
contractual arrangements, we rely on the performance by our consolidated affiliated entities and their shareholders of their
obligations under the contracts to exercise control over our consolidated affiliated entities. The shareholders of our
consolidated affiliated entities may not act in the best interests of our company or may not perform their obligations under
these contracts. Such risks exist throughout the period in which we intend to operate certain portion of our business through the
contractual arrangements with our consolidated affiliated entities. If any dispute relating to these contracts remains unresolved,
we will have to enforce our rights under these contracts through the operations of PRC law and arbitration, litigation and other
legal proceedings and therefore will be subject to uncertainties in the PRC legal system. Therefore, our contractual
arrangements with our consolidated affiliated entities may not be as effective in ensuring our control over the relevant portion
of our business operations as direct ownership would be.
Any failure by our consolidated affiliated entities or their shareholders to perform their obligations under our contractual
arrangements with them would have a material and adverse effect on our business.
If our consolidated affiliated entities or their shareholders fail to perform their respective obligations under the
contractual arrangements, we may have to incur substantial costs and expend additional resources to enforce such
arrangements. We may also have to rely on legal remedies under PRC law, including seeking specific performance or
injunctive relief, and claiming damages, which we cannot assure you will be effective under PRC law. For example, if the
shareholders of our consolidated affiliated entities were to refuse to transfer their equity interests in our consolidated affiliated
entities to us or our designee if we exercise the purchase option pursuant to these contractual arrangements, or if they were
otherwise to act in bad faith toward us, then we may have to take legal actions to compel them to perform their contractual
obligations.
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All the agreements under our contractual arrangements are governed by PRC law and provide for the resolution of
disputes through arbitration in China. Accordingly, these contracts would be interpreted in accordance with PRC law and any
disputes would be resolved in accordance with PRC legal procedures. The legal system in the PRC is not as developed as in
some other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal system could limit our ability to
enforce these contractual arrangements. Meanwhile, there are very few precedents and little formal guidance as to how
contractual arrangements in the context of a consolidated affiliated entity should be interpreted or enforced under PRC law.
There remain significant uncertainties regarding the ultimate outcome of such arbitration should legal action become necessary.
In addition, under PRC law, rulings by arbitrators are final, parties cannot appeal the arbitration results in courts, and if the
losing parties fail to carry out the arbitration awards within a prescribed time limit, the prevailing parties may only enforce the
arbitration awards in PRC courts through arbitration award recognition proceedings, which would require additional expenses
and delay. In the event we are unable to enforce these contractual arrangements, or if we suffer significant delay or other
obstacles in the process of enforcing these contractual arrangements, we may not be able to exert effective control over our
consolidated affiliated entities, and our ability to conduct our business may be negatively affected. See “Risks Related to Doing
Business in China— Uncertainties with respect to the PRC legal system could adversely affect us.”
The shareholders of our consolidated affiliated entities may have potential conflicts of interest with us, which may
materially and adversely affect our business and financial condition.
The shareholders of our consolidated affiliated entities may have potential conflicts of interest with us. In particular,
none of Mr. Ning Ya, who currently holds 50% of equity interest in iQIYI Pictures, and Mr. Xiaohua Geng, who currently
holds 50% of the equity interests in Shanghai iQIYI and 100% of the equity interests in Beijing iQIYI, is our director or
executive officer, and we cannot assure you that their interests will be aligned with ours. These shareholders may breach, or
cause our consolidated affiliated entities to breach, or refuse to renew, the existing contractual arrangements we have with them
and our consolidated affiliated entities, which would have a material and adverse effect on our ability to effectively control our
consolidated affiliated entities and receive economic benefits from it. For example, the shareholders may be able to cause our
agreements with our consolidated affiliated entities to be performed in a manner adverse to us by, among other things, failing
to remit payments due under the contractual arrangements to us on a timely basis. We cannot assure you that when conflicts of
interest arise, any or all of these shareholders will act in the best interests of our company or such conflicts will be resolved in
our favor. Currently, we do not have any arrangements to address potential conflicts of interest between these shareholders and
our company. If we cannot resolve any conflict of interest or dispute between us and these shareholders, we would have to rely
on legal proceedings, which could result in disruption of our business and subject us to substantial uncertainty as to the
outcome of any such legal proceedings.
Contractual arrangements in relation to our consolidated affiliated entities may be subject to scrutiny by the PRC tax
authorities and they may determine that we or our PRC consolidated affiliated entities owe additional taxes, which could
negatively affect our financial condition and the value of your investment.
Under applicable PRC laws and regulations, arrangements and transactions among related parties may be subject to audit
or challenge by the PRC tax authorities within ten years after the taxable year when the transactions are conducted. We could
face material and adverse tax consequences if the PRC tax authorities determine that the VIE contractual arrangements were
not entered into on an arm’s length basis in such a way as to result in an impermissible reduction in taxes under applicable PRC
laws, rules and regulations, and adjust the income of our consolidated affiliated entities in the form of a transfer pricing
adjustment. A transfer pricing adjustment could, among other things, result in a reduction of expense deductions recorded by
our consolidated affiliated entities for PRC tax purposes, which could in turn increase their tax liabilities without reducing our
PRC subsidiary’s tax expenses. In addition, the PRC tax authorities may impose late payment fees and other penalties on our
consolidated affiliated entities for the adjusted but unpaid taxes according to the applicable regulations. Our financial position
could be materially and adversely affected if our variable interest entities’ tax liabilities increase or if they are required to pay
late payment fees and other penalties.
We may lose the ability to use and enjoy assets held by our consolidated affiliated entities that are material to the operation
of certain portion of our business if the entity goes bankrupt or becomes subject to a dissolution or liquidation proceeding.
As part of our contractual arrangements with our consolidated affiliated entities, the entities hold certain assets that are
material to the operation of certain portion of our business, including permits, domain names and most of our IP rights. If our
consolidated affiliated entities go bankrupt and all or part of its assets become subject to liens or rights of third-party creditors,
we may be unable to continue some or all of our business activities, which could materially and adversely affect our business,
financial condition and results of operations. Under the contractual arrangements, our consolidated affiliated entities may not,
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in any manner, sell, transfer, mortgage or dispose of their assets or legal or beneficial interests in the business without our prior
consent. If our consolidated affiliated entities undergo a voluntary or involuntary liquidation proceeding, the independent third-
party creditors may claim rights to some or all of these assets, thereby hindering our ability to operate our business, which
could materially and adversely affect our business, financial condition and results of operations.
Uncertainties exist with respect to the interpretation and implementation of the newly enacted PRC Foreign Investment Law
and how it may impact the viability of our current corporate structure, corporate governance and business operations.
The National People’s Congress approved the Foreign Investment Law on March 15, 2019 and the State Council
approved the Regulation on Implementing the Foreign Investment Law (the “Implementation Regulations”) on December 12,
2019, effective from January 1, 2020, to replace the trio of existing laws regulating foreign investment in China, namely, the
Sino-foreign Equity Joint Venture Enterprise Law, the Sino-foreign Cooperative Joint Venture Enterprise Law and the Wholly
Foreign-invested Enterprise Law, together with their implementation rules and ancillary regulations. The Foreign Investment
Law embodies an expected PRC regulatory trend to rationalize its foreign investment regulatory regime in line with prevailing
international practice and the legislative efforts to unify the corporate legal requirements for both foreign and domestic
investments. However, since it is relatively new, uncertainties still exist in relation to its interpretation and implementation. For
instance, under the Foreign Investment Law, “foreign investment” refers to the investment activities directly or indirectly
conducted by foreign individuals, enterprises or other entities in China. Though it does not explicitly classify contractual
arrangements as a form of foreign investment, there is no assurance that foreign investment via contractual arrangement would
not be interpreted as a type of indirect foreign investment activities under the definition in the future. In addition, the definition
contains a catch-all provision which includes investments made by foreign investors through means stipulated in laws or
administrative regulations or other methods prescribed by the State Council. Therefore, it still leaves leeway for future laws,
administrative regulations or provisions promulgated by the State Council to provide for contractual arrangements as a form of
foreign investment. In any of these cases, it will be uncertain whether our contractual arrangements will be deemed to be in
violation of the market access requirements for foreign investment under the PRC laws and regulations. Furthermore, if future
laws, administrative regulations or provisions prescribed by the State Council mandate further actions to be taken by
companies with respect to existing contractual arrangements, we may face substantial uncertainties as to whether we can
complete such actions in a timely manner, or at all. Failure to take timely and appropriate measures to cope with any of these or
similar regulatory compliance challenges could materially and adversely affect our current corporate structure, corporate
governance and business operations.
Recently introduced economic substance legislation of the Cayman Islands may adversely impact us or our operations.
The Cayman Islands have recently introduced legislation to implement the economic substance standards of Action 5 of
the OECD Base Erosion and Profit Shifting initiative. With effect from January 1, 2019, the International Tax Co-operation
(Economic Substance) Law, (as amended) (the "Substance Law") came into force in the Cayman Islands introducing certain
economic substance requirements for in-scope Cayman Islands entities which are engaged in certain "relevant activities,"
which in the case of exempted companies incorporated before January 1, 2019, will apply in respect of financial years
commencing July 1, 2019, onwards. Several other non-European Union jurisdictions, such as the British Virgin Islands,
introduced similar legislations and requirements. We consider that, by virtue of the assets held and activity that we engage in,
we are subject to reduced economic substance requirements. Although it is presently anticipated that the Substance Law and
those other similar requirements will have little material impact on us or our operations, as the legislation is new and remains
subject to further clarification and interpretation it is not currently possible to ascertain the precise impact of these legislative
changes on us.
Risks Related to Doing Business in China
Changes in China’s economic, political or social conditions or government policies could have a material adverse effect on
our business and operations.
Substantially all of our operations are located in China. Accordingly, our business, financial condition, results of
operations and prospects may be influenced to a significant degree by political, economic, social conditions and government
policies in China generally. The Chinese economy differs from the economies of most developed countries in many respects,
including the level of government involvement, level of development, growth rate, control of foreign exchange and allocation
of resources. Although the Chinese government has implemented measures emphasizing the utilization of market forces for
economic reform, the reduction of state ownership of productive assets, and the establishment of improved corporate
governance in business enterprises, a substantial portion of productive assets in China is still owned by the government. In
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addition, the Chinese government continues to play a significant role in regulating industry development by imposing industrial
policies. The Chinese government also exercises significant control over China’s economy through allocating resources,
controlling payment of foreign currency-denominated obligations, setting monetary policy, and providing preferential
treatment to particular industries or companies.
While the Chinese economy has experienced significant growth over the past decades, growth has been uneven, both
geographically and among various sectors of the economy, and the rate of growth has been slowing since 2012. Any adverse
changes in economic conditions in China, in the policies of the Chinese government or in the laws and regulations in China
could have a material adverse effect on the overall economic growth of China. Such developments could adversely affect our
business and operating results, lead to reduction in demand for our services and adversely affect our competitive position. The
Chinese government has implemented various measures to encourage economic growth and guide the allocation of resources.
Some of these measures may benefit the overall Chinese economy, but may have a negative effect on us. For example, our
financial condition and results of operations may be adversely affected by government control over capital investments or
changes in tax regulations.
Uncertainties with respect to the PRC legal system could adversely affect us.
The PRC legal system is a civil law system based on written statutes. Unlike the common law system, prior court
decisions under the civil law system may be cited for reference but have limited precedential value. Since these laws and
regulations are relatively new and the PRC legal system continues to rapidly evolve, the interpretations of many laws,
regulations and rules are not always uniform and the enforcement of these laws, regulations and rules involves uncertainties.
In 1979, the PRC government began to promulgate a comprehensive system of laws and regulations governing economic
matters in general. The overall effect of legislation over the past three decades has significantly enhanced the protections
afforded to various forms of foreign investments in China. However, China has not developed a fully integrated legal system,
and recently enacted laws and regulations may not sufficiently cover all aspects of economic activities in China. In particular,
the interpretation and enforcement of these laws and regulations involve uncertainties. Since PRC administrative and court
authorities have significant discretion in interpreting and implementing statutory provisions and contractual terms, it may be
difficult to evaluate the outcome of administrative and court proceedings and the level of legal protection we enjoy. These
uncertainties may affect our judgment on the relevance of legal requirements and our ability to enforce our contractual rights or
tort claims. In addition, the regulatory uncertainties may be exploited through unmerited or frivolous legal actions or threats in
attempts to extract payments or benefits from us.
Furthermore, the PRC legal system is based in part on government policies and internal rules, some of which are not
published on a timely basis or at all and may have retroactive effect. As a result, we may not be aware of our violation of any
of these policies and rules until sometime after the violation. In addition, any administrative and court proceedings in China
may be protracted, resulting in substantial costs and diversion of resources and management attention.
We may rely on dividends and other distributions on equity paid by our PRC subsidiaries to fund any cash and financing
requirements we may have, and any limitation on the ability of our PRC subsidiaries to make payments to us and any tax we
are required to pay could have a material and adverse effect on our ability to conduct our business.
We are a Cayman Islands holding company and we may rely on dividends and other distributions on equity from our
PRC subsidiaries for our cash requirements, including the funds necessary to pay dividends and other cash distributions to our
shareholders and for services of any debt we may incur. Our subsidiaries’ ability to distribute dividends is based upon their
distributable earnings. Current PRC regulations permit our PRC subsidiaries to pay dividends to their respective shareholders
only out of their accumulated profits, if any, determined in accordance with PRC accounting standards and regulations. In
addition, each of our PRC subsidiaries and our consolidated affiliated entities is required to set aside at least 10% of its after-
tax profits each year, if any, to fund a statutory reserve until such reserve reaches 50% of its registered capital. Each of such
entities in China is also required to further set aside a portion of its after-tax profits to fund the employee welfare fund,
although the amount to be set aside, if any, is determined at the discretion of its board of directors. These reserves are not
distributable as cash dividends. If our PRC subsidiaries incur debt on their own behalf in the future, the instruments governing
the debt may restrict their ability to pay dividends or make other payments to us. Any limitation on the ability of our PRC
subsidiaries to distribute dividends or other payments to their respective shareholders could materially and adversely limit our
ability to grow, make investments or acquisitions that could be beneficial to our businesses, pay dividends or otherwise fund
and conduct our business.
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In response to the persistent capital outflow and RMB’s depreciation against U.S. dollar in the fourth quarter of 2016, the
People’s Bank of China and the State Administration of Foreign Exchange, or SAFE, have implemented a series of capital
control measures over recent months, including stricter vetting procedures for China-based companies to remit foreign
currency for overseas acquisitions, dividend payments and shareholder loan repayments. For instance, the People’s Bank of
China issued the Circular on Further Clarification of Relevant Matters Relating to Offshore RMB Loans Provided by Domestic
Enterprises, or the PBOC Circular 306, on November 22, 2016, which provides that offshore RMB loans provided by a
domestic enterprise to offshore enterprises that it holds equity interests in shall not exceed 30% of the domestic enterprise’s
ownership interest in the offshore enterprise. The PBOC Circular 306 may constrain our PRC subsidiaries’ ability to provide
offshore loans to us. The PRC government may continue to strengthen its capital controls and our PRC subsidiaries’ dividends
and other distributions may be subjected to tighter scrutiny in the future. Any limitation on the ability of our PRC subsidiaries
to pay dividends or make other distributions to us could materially and adversely limit our ability to grow, make investments or
acquisitions that could be beneficial to our business, pay dividends, or otherwise fund and conduct our business.
Under the EIT Law and related regulations, dividends, interests, rent or royalties payable by a foreign-invested
enterprise, such as our PRC subsidiaries, to any of its foreign non-resident enterprise investors, and proceeds from any such
foreign enterprise investor’s disposition of assets (after deducting the net value of such assets) are subject to a 10% withholding
tax, unless the foreign enterprise investor’s jurisdiction of incorporation has a tax treaty with China that provides for a reduced
rate of withholding tax. Undistributed profits earned by foreign-invested enterprises prior to January 1, 2008 are exempted
from any withholding tax. The Cayman Islands, where iQIYI, Inc., the direct parent company of our PRC subsidiaries Beijing
QIYI Century Science & Technology Co., Ltd., and Chongqing QIYI Tianxia Science & Technology Co., Ltd., is incorporated,
does not have such a tax treaty with China. Hong Kong has a tax arrangement with China that provides for a 5% withholding
tax on dividends subject to certain conditions and requirements, such as the requirement that the Hong Kong resident enterprise
own at least 25% of the PRC enterprise distributing the dividend at all times within the 12-month period immediately
preceding the distribution of dividends and be a “beneficial owner” of the dividends. For example, IQIYI Film Group HK
Limited, which directly owns our PRC subsidiaries Beijing iQIYI New Media Science and Technology Co., Ltd., is
incorporated in Hong Kong. However, if IQIYI Film Group HK Limited is not considered to be the beneficial owner of the
dividends paid to it by Beijing iQIYI New Media Science and Technology Co., Ltd. under the tax circulars promulgated in
February and October 2009, such dividends would be subject to withholding tax at a rate of 10%. If our PRC subsidiaries
declare and distribute profits to us, such payments will be subject to withholding tax, which will increase our tax liability and
reduce the amount of cash available to our company.
PRC regulation of loans to and direct investment in PRC entities by offshore holding companies and governmental control
of currency conversion may delay or prevent us to make loans to or make additional capital contributions to our PRC
subsidiaries and consolidated affiliated entities, which could materially and adversely affect our liquidity and our ability to
fund and expand our business.
Any funds we transfer to our PRC subsidiaries, either as a shareholder loan or as an increase in registered capital, are
subject to approval by or registration or filing with relevant governmental authorities in China. According to the relevant PRC
regulations on foreign-invested enterprises, or FIEs, in China, capital contributions to our PRC subsidiaries are subject to filing
with the MOFCOM in its foreign investment comprehensive management information system and registration with other
governmental authorities in China. In addition, (a) any foreign loan procured by our PRC subsidiaries and consolidated
affiliated entities is required to be registered with the SAFE or its local branches or filed with SAFE in its information system,
and (b) each of our PRC subsidiaries and consolidated affiliated entities may not procure loans which exceed the difference
between its registered capital and its total investment amount as recorded in the foreign investment comprehensive
management information system or, as an alternative, only procure loans subject to the Risk-Weighted Approach and the Net
Asset Limits. See “Item 4.B. Information on the Company—Business Overview—Regulation—Regulations on Foreign
Exchange.” Any medium or long term loan to be provided by us to our consolidated affiliated entities must also be approved by
the NDRC. We may not obtain these government approvals or complete such registrations on a timely basis, if at all, with
respect to future capital contributions or foreign loans by us to our PRC subsidiaries and consolidated affiliated entities. If we
fail to receive such approvals or complete such registration or filing, our ability to capitalize our PRC operations may be
negatively affected, which could adversely affect our liquidity and our ability to fund and expand our business. There is, in
effect, no statutory limit on the amount of capital contribution that we can make to our PRC subsidiaries. This is because there
is no statutory limit on the amount of registered capital for our PRC subsidiaries, and we are allowed to make capital
contributions to our PRC subsidiaries by subscribing for their initial registered capital and increased registered capital,
provided that the PRC subsidiaries completes the relevant filing and registration procedures. With respect to loans to the PRC
subsidiaries by us, (i) if the relevant PRC subsidiaries adopt the traditional foreign exchange administration mechanism, or the
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Current Foreign Debt mechanism, the outstanding amount of the loans shall not exceed the difference between the total
investment and the registered capital of the PRC subsidiaries and there is, in effect, no statutory limit on the amount of loans
that we can make to our PRC subsidiaries under this circumstance because we can increase the registered capital of our PRC
subsidiaries by making capital contributions to them, subject to the completion of the required registrations, and the difference
between the total investment and the registered capital will increase accordingly; and (ii) if the relevant PRC subsidiaries adopt
the foreign exchange administration mechanism as provided in the PBOC Notice No. 9, or the Notice No. 9 Foreign Debt
mechanism, the risk-weighted outstanding amount of the loans, which shall be calculated based on the formula provided in the
PBOC Notice No. 9, shall not exceed 200% of the net asset of the relevant PRC subsidiary. According to the PBOC Notice No.
9, after a transition period of one year since the promulgation of the PBOC Notice No. 9, the PBOC and SAFE will determine
the cross-border financing administration mechanism for the foreign-invested enterprises after evaluating the overall
implementation of the PBOC Notice No. 9. As of the date hereof, neither PBOC nor SAFE has promulgated and made public
any further rules, regulations, notices or circulars in this regard. It is uncertain which mechanism will be adopted by PBOC and
SAFE in the future and what statutory limits will be imposed on us when providing loans to our PRC subsidiaries. Currently,
our PRC subsidiaries have the flexibility to choose between the Current Foreign Debt mechanism and the Notice No. 9 Foreign
Debt mechanism. However, if the Notice No. 9 Foreign Debt Mechanism, or a more stringent foreign debt mechanism becomes
mandatory and our PRC subsidiaries are no longer able to choose the Current Foreign Debt mechanism, our ability to provide
loans to our PRC subsidiaries or our consolidated affiliated entities may be significantly limited, which may adversely affect
our business, financial condition and results of operations.
In 2008, the SAFE promulgated the Circular on the Relevant Operating Issues Concerning the Improvement of the
Administration of the Payment and Settlement of Foreign Currency Capital of Foreign-Invested Enterprises, or SAFE Circular
142. SAFE Circular 142 regulates the conversion by FIEs of foreign currency into Renminbi by restricting the usage of
converted Renminbi. SAFE Circular 142 provides that any Renminbi capital converted from registered capitals in foreign
currency of FIEs may only be used for purposes within the business scopes approved by PRC governmental authority and such
Renminbi capital may not be used for equity investments within China unless otherwise permitted by the PRC law. In addition,
the SAFE strengthened its oversight of the flow and use of the Renminbi capital converted from registered capital in foreign
currency of FIEs. The use of such Renminbi capital may not be changed without SAFE approval, and such Renminbi capital
may not in any case be used to repay Renminbi loans if the proceeds of such loans have not been utilized. On April 8, 2015, the
SAFE promulgated the Circular on Reforming the Management Approach Regarding the Foreign Exchange Capital Settlement
of Foreign-Invested Enterprises, or SAFE Circular 19. SAFE Circular 19 took effect as of June 1, 2015 and superseded SAFE
Circular 142 on the same date. SAFE further promulgated Circular 16, effective on June 9, 2016, which, among other things,
amend certain provisions of Circular 19. SAFE Circulars 19 and 16 launched a nationwide reform of the administration of the
settlement of the foreign exchange capitals of FIEs and allows FIEs to settle their foreign exchange capital at their discretion,
but continues to prohibit FIEs from using the Renminbi fund converted from their foreign exchange capitals for expenditure
beyond their business scopes, and also prohibit FIEs from using such Renminbi fund to provide loans to persons other than
affiliates unless otherwise permitted under its business scope. As a result, we are required to apply Renminbi funds converted
from the net proceeds we received from our financing activities within the business scopes of our PRC subsidiaries. On
October 23, 2019, the SAFE issued the Notice of the State Administration of Foreign Exchange on Further Facilitating Cross-
border Trade and Investment, which, among other things, expanded the use of foreign exchange capital to domestic equity
investment area. SAFE Circular 19, SAFE Circular 16 and other relevant rules and regulations may significantly limit our
ability to transfer to and use in China any foreign currency, which may adversely affect our business, financial condition and
results of operations.
Fluctuations in exchange rates could have a material and adverse effect on our results of operations and the value of your
investment.
The conversion of Renminbi into foreign currencies, including U.S. dollars, is based on rates set by the People’s Bank of
China. The Renminbi has fluctuated against the U.S. dollar, at times significantly and unpredictably. The value of the
Renminbi against the U.S. dollar and other currencies may fluctuate and is affected by, among other things, changes in political
and economic conditions in China and by China’s foreign exchange policies. We cannot assure you that the Renminbi will not
appreciate or depreciate significantly in value against the U.S. dollar in the future. It is difficult to predict how market forces or
PRC or U.S. government policy may impact the exchange rate between the Renminbi and the U.S. dollar in the future.
Any significant appreciation or depreciation of Renminbi may have a material and adverse effect on your investment. For
example, to the extent that we need to convert U.S. dollars into Renminbi for our operations, appreciation of the Renminbi
against the U.S. dollar would have an adverse effect on the Renminbi amount we would receive from the conversion.
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Conversely, if we decide to convert our Renminbi into U.S. dollars for the purpose of making payments for dividends on our
ordinary shares or ADSs or for other business purposes, appreciation of the U.S. dollar against the Renminbi would have a
negative effect on the U.S. dollar amount available to us.
Very limited hedging options are available in China to reduce our exposure to exchange rate fluctuations. To date, we
have not entered into any material hedging transactions in an effort to reduce our exposure to foreign currency exchange risk.
While we may decide to enter into hedging transactions in the future, the availability and effectiveness of these hedges may be
limited and we may not be able to adequately hedge our exposure or at all. In addition, our currency exchange losses may be
magnified by PRC exchange control regulations that restrict our ability to convert Renminbi into foreign currency. As a result,
fluctuations in exchange rates may have a material adverse effect on your investment.
Our use of some leased properties could be challenged by third parties or governmental authorities, which may cause
interruptions to our business operations.
As of the date of this annual report, some of the lessors of our properties leased by us in China have not provided us with
their property ownership certificates or any other documentation proving their right to lease those properties to us. If our
lessors are not the owners of the properties and they have not obtained consents from the owners or their lessors or permits
from the relevant governmental authorities, our leases could be invalidated. If this occurs, we may have to renegotiate the
leases with the owners or other parties who have the right to lease the properties, and the terms of the new leases may be less
favorable to us. Although we may seek damages from such lessors, such leases may be void and we may be forced to relocate.
We can provide no assurance that we will be able to find suitable replacement sites on terms acceptable to us on a timely basis,
or at all, or that we will not be subject to material liability resulting from third parties’ challenges on our use of such properties.
As a result, our business, financial condition and results of operations may be materially and adversely affected.
In addition, a substantial portion of our leasehold interests in leased properties have not been registered with the relevant
PRC governmental authorities as required by relevant PRC laws. The failure to register leasehold interests may expose us to
potential warnings and penalties up to RMB10,000 per unregistered leased property.
The enforcement of the PRC Labor Contract Law and other labor-related regulations in the PRC may adversely affect our
business and results of operations.
The Standing Committee of the National People’s Congress enacted the Labor Contract Law in 2008, and amended it on
December 28, 2012. The Labor Contract Law introduced specific provisions related to fixed-term employment contracts, part-
time employment, probationary periods, consultation with labor unions and employee assemblies, employment without a
written contract, dismissal of employees, severance, and collective bargaining to enhance previous PRC labor laws. Under the
Labor Contract Law, an employer is obligated to sign an unlimited-term labor contract with any employee who has worked for
the employer for ten consecutive years. Further, if an employee requests or agrees to renew a fixed-term labor contract that has
already been entered into twice consecutively, the resulting contract, with certain exceptions, must have an unlimited term,
subject to certain exceptions. With certain exceptions, an employer must pay severance to an employee where a labor contract
is terminated or expires. In addition, the PRC governmental authorities have continued to introduce various new labor-related
regulations since the effectiveness of the Labor Contract Law.
Under the PRC Social Insurance Law and the Administrative Measures on Housing Fund, employees are required to
participate in pension insurance, work-related injury insurance, medical insurance, unemployment insurance, maternity
insurance, and housing funds and employers are required, together with their employees or separately, to pay the social
insurance premiums and housing funds for their employees. If we fail to make adequate social insurance and housing fund
contributions, we may be subject to fines and legal sanctions, and our business, financial conditions and results of operations
may be adversely affected.
These laws designed to enhance labor protection tend to increase our labor costs. In addition, as the interpretation and
implementation of these regulations are still evolving, our employment practices may not be at all times be deemed in
compliance with the regulations. As a result, we could be subject to penalties or incur significant liabilities in connection with
labor disputes or investigations.
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The M&A Rules and certain other PRC regulations establish complex procedures for some acquisitions of Chinese
companies by foreign investors, which could make it more difficult for us to pursue growth through acquisitions in China.
The Regulations on Mergers and Acquisitions of Domestic Companies by Foreign Investors, or the M&A Rules, adopted
by six PRC regulatory agencies in 2006 and amended in 2009, and some other regulations and rules concerning mergers and
acquisitions established additional procedures and requirements that could make merger and acquisition activities by foreign
investors more time consuming and complex, including requirements in some instances that the MOC be notified in advance of
any change-of-control transaction in which a foreign investor takes control of a PRC domestic enterprise. Moreover, the Anti-
Monopoly Law requires that the MOC shall be notified in advance of any concentration of undertaking if certain thresholds are
triggered. In addition, the security review rules issued by the MOC that became effective in September 2011 specify that
mergers and acquisitions by foreign investors that raise “national defense and security” concerns and mergers and acquisitions
through which foreign investors may acquire de facto control over domestic enterprises that raise “national security” concerns
are subject to strict review by the MOC, and the rules prohibit any activities attempting to bypass a security review, including
by structuring the transaction through a proxy or contractual control arrangement. In the future, we may grow our business by
acquiring complementary businesses. Complying with the requirements of the above-mentioned regulations and other relevant
rules to complete such transactions could be time consuming, and any required approval processes, including obtaining
approval from the MOC or its local counterparts may delay or inhibit our ability to complete such transactions, which could
affect our ability to expand our business or maintain our market share.
PRC regulations relating to the establishment of offshore special purpose companies by PRC residents may subject our
PRC resident beneficial owners or our PRC subsidiaries to liability or penalties, limit our ability to inject capital into our
PRC subsidiaries, limit our PRC subsidiaries’ ability to increase their registered capital or distribute profits to us, or may
otherwise adversely affect us.
The SAFE promulgated the Circular on Relevant Issues Relating to Domestic Resident’s Investment and Financing and
Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, in July 2014 that requires PRC residents or
entities to register with SAFE or its local branch in connection with their establishment or control of an offshore entity
established for the purpose of overseas investment or financing with such PRC residents or entities’ legally owned assets or
equity interests in domestic enterprises or offshore assets or interests. In addition, such PRC residents or entities must update
their SAFE registrations when the offshore special purpose vehicle undergoes material events relating to any change of basic
information (including change of such PRC citizens or residents, name and operation term), increases or decreases in
investment amount, transfers or exchanges of shares, or mergers or divisions.
SAFE Circular 37 is issued to replace the Notice on Relevant Issues Concerning Foreign Exchange Administration for
PRC Residents Engaging in Financing and Roundtrip Investments via Overseas Special Purpose Vehicles, or SAFE Circular
75.
If our shareholders who are PRC residents or entities do not complete their registration with the local SAFE branches,
our PRC subsidiaries may be prohibited from distributing their profits and proceeds from any reduction in capital, share
transfer or liquidation to us, and we may be restricted in our ability to contribute additional capital to our PRC subsidiaries.
Moreover, failure to comply with the SAFE registration described above could result in liability under PRC laws for evasion of
applicable foreign exchange restrictions.
We have notified all PRC residents or entities who directly or indirectly hold shares in our Cayman Islands holding
company and who are known to us as being PRC residents to complete the foreign exchange registrations. However, we may
not be informed of the identities of all the PRC residents or entities holding direct or indirect interest in our company, nor can
we compel our beneficial owners to comply with SAFE registration requirements. As a result, we cannot assure you that all of
our shareholders or beneficial owners who are PRC residents or entities have complied with, and will in the future make, obtain
or update any applicable registrations or approvals required by, SAFE regulations. Failure by such shareholders or beneficial
owners to comply with SAFE regulations, or failure by us to amend the foreign exchange registrations of our PRC subsidiaries,
could subject us to fines or legal sanctions, restrict our overseas or cross-border investment activities, limit our PRC
subsidiaries’ ability to make distributions or pay dividends to us or affect our ownership structure, which could adversely affect
our business and prospects.
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Any failure to comply with PRC regulations regarding the registration requirements for employee stock incentive plans may
subject the PRC plan participants or us to fines and other legal or administrative sanctions.
Pursuant to SAFE Circular 37, PRC residents who participate in share incentive plans in overseas non-publicly-listed
companies may submit applications to SAFE or its local branches for the foreign exchange registration with respect to offshore
special purpose companies. In the meantime, our directors, executive officers and other employees who are PRC citizens or
who are non-PRC residents residing in the PRC for a continuous period of not less than one year, subject to limited exceptions,
and who have been granted share-based awards by us, may follow the Notices on Issues Concerning the Foreign Exchange
Administration for Domestic Individuals Participating in Stock Incentive Plan of Overseas Publicly-Listed Company,
promulgated by the SAFE in 2012. Pursuant to the 2012 SAFE notices, PRC citizens and non-PRC citizens who reside in
China for a continuous period of not less than one year who participate in any stock incentive plan of an overseas publicly
listed company, subject to a few exceptions, are required to register with SAFE through a domestic qualified agent, which
could be the PRC subsidiaries of such overseas listed company, and complete certain other procedures. In addition, an overseas
entrusted institution must be retained to handle matters in connection with the exercise or sale of stock options and the
purchase or sale of shares and interests. We, our directors, our executive officers and other employees who are PRC citizens or
who reside in the PRC for a continuous period of not less than one year and who have been granted share-based awards are
subject to these regulations since we have become an overseas listed company. Failure to complete the SAFE registrations may
subject them to fines, and legal sanctions and may also limit our ability to contribute additional capital into our PRC
subsidiaries and limit our PRC subsidiaries’ ability to distribute dividends to us. We have completed filing with the relevant
SAFE branch for our equity incentive plans and are required to update our filing periodically or in the event of any material
changes. We also face regulatory uncertainties that could restrict our ability to adopt additional incentive plans for our
directors, executive officers and employees under PRC law. See “Item 4. Information on the Company—B. Business
Overview—Government Regulations—Regulations on Employment and Social Welfare— Employee Stock Incentive Plan.”
The State Administration of Taxation, or SAT, has issued certain circulars concerning employee share options and
restricted shares. Under these circulars, our employees working in China who exercise or transfer share options or are granted
restricted shares will be subject to PRC individual income tax. Our PRC subsidiaries have obligations to file documents related
to employee share options or restricted shares with relevant tax authorities and to withhold individual income taxes of those
employees who exercise their share options. If our employees fail to pay or we fail to withhold their income taxes according to
relevant laws and regulations, we may face sanctions imposed by the tax authorities or other PRC governmental authorities.
See “Item 4. Information on the Company—Government Regulation— Regulations on Employment and Social Welfare—
Employee Stock Incentive Plan.”
If we are classified as a PRC resident enterprise for PRC income tax purposes, such classification could result in
unfavorable tax consequences to us and our non-PRC shareholders or ADS holders.
Under the PRC Enterprise Income Tax Law and its implementation rules, an enterprise established outside of the PRC
with its “de facto management body” within the PRC is considered a “resident enterprise” and will be subject to PRC
enterprise income tax on its global income at the rate of 25%. The implementation rules define the term “de facto management
body” as the body that exercises full and substantial control and overall management over the business, productions, personnel,
accounts and properties of an enterprise. In 2009, the SAT issued a circular, known as SAT Circular 82, which provides certain
specific criteria for determining whether the “de facto management body” of a PRC-controlled enterprise that is incorporated
offshore is located in China. Although this circular only applies to offshore enterprises controlled by PRC enterprises or PRC
enterprise groups, not those controlled by PRC individuals or foreigners, the criteria set forth in the circular may reflect the
SAT’s general position on how the “de facto management body” test should be applied in determining the tax resident status of
all offshore enterprises. According to SAT Circular 82, an offshore incorporated enterprise controlled by a PRC enterprise or a
PRC enterprise group will be regarded as a PRC tax resident by virtue of having its “de facto management body” in China and
will be subject to PRC enterprise income tax on its global income only if all of the following conditions are met: (i) the primary
location of the day-to-day operational management is in the PRC; (ii) decisions relating to the enterprise’s financial and human
resource matters are made or are subject to approval by organizations or personnel in the PRC; (iii) the enterprise’s primary
assets, accounting books and records, company seals, and board and shareholder resolutions, are located or maintained in the
PRC; and (iv) at least 50% of voting board members or senior executives habitually reside in the PRC.
We believe none of our entities outside of China is a PRC resident enterprise for PRC tax purposes. However, the tax
resident status of an enterprise is subject to determination by the PRC tax authorities and uncertainties remain with respect to
the interpretation of the term “de facto management body.” If the PRC tax authorities determine that iQIYI, Inc. is a PRC
resident enterprise for enterprise income tax purposes, we may be required to withhold a 10% withholding tax from interest or
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dividends we pay to our shareholders that are non-resident enterprises, including the holders of our ADSs. In addition, non-
resident enterprise shareholders (including our ADS holders) may be subject to PRC tax at a rate of 10% on gains realized on
the sale or other disposition of the ADSs or ordinary shares, if such income is treated as sourced from within the PRC.
Furthermore, if PRC tax authorities determine that we are a PRC resident enterprise for enterprise income tax purposes, interest
or dividends paid to our non-PRC individual shareholders (including our ADS holders) and any gain realized on the transfer of
the ADSs or ordinary shares by such holders may be subject to PRC tax at a rate of 20% (which, in the case of interest or
dividends, may be withheld at source by us), if such gain is deemed to be from PRC sources. These rates may be reduced by an
applicable tax treaty, but it is unclear whether non-PRC shareholders of iQIYI, Inc. would be able to claim the benefits of any
tax treaties between their country of tax residence and the PRC in the event that iQIYI, Inc. is treated as a PRC resident
enterprise. Any such tax may reduce the returns on your investment in the ADSs.
The audit report included in this annual report is prepared by an auditor who is not inspected by the Public Company
Accounting Oversight Board and, as such, you are deprived of the benefits of such inspection.
Our independent registered public accounting firm that issues the audit reports included in our annual report filed with
the U.S. Securities and Exchange Commission, or the SEC, as auditors of companies that are traded publicly in the United
States and a firm registered with the U.S. Public Company Accounting Oversight Board, or the PCAOB, is required by the
laws of the United States to undergo regular inspections by the PCAOB to assess its compliance with the laws of the United
States and professional standards. Because our auditors are located in the Peoples’ Republic of China, a jurisdiction where the
PCAOB is currently unable to conduct inspections without the approval of the Chinese authorities, our auditors are not
currently inspected by the PCAOB. On December 7, 2018, the SEC and the PCAOB issued a joint statement highlighting
continued challenges faced by the U.S. regulators in their oversight of financial statement audits of U.S.-listed companies with
significant operations in China. The joint statement reflects a heightened interest in an issue that has vexed U.S. regulators in
recent years. However, it remains unclear what further actions the SEC and PCAOB will take to address the problem.
Inspections of other firms that the PCAOB has conducted outside China have identified deficiencies in those firms’ audit
procedures and quality control procedures, which may be addressed as part of the inspection process to improve future audit
quality. This lack of PCAOB inspections in China prevents the PCAOB from regularly evaluating our auditor’s audits and its
quality control procedures. As a result, investors may be deprived of the benefits of PCAOB inspections.
The inability of the PCAOB to conduct inspections of auditors in China makes it more difficult to evaluate the
effectiveness of our auditor’s audit procedures or quality control procedures as compared to auditors outside of China that are
subject to PCAOB inspections. Investors may lose confidence in our reported financial information and procedures and the
quality of our financial statements.
As part of a continued regulatory focus in the United States on access to audit and other information currently protected
by national law, in particular China’s, in June 2019, a bipartisan group of lawmakers introduced bills in both houses of the U.S.
Congress, which if passed, would require the SEC to maintain a list of issuers for which PCAOB is not able to inspect or
investigate an auditor report issued by a foreign public accounting firm. The proposed Ensuring Quality Information and
Transparency for Abroad-Based Listings on our Exchanges (EQUITABLE) Act prescribes increased disclosure requirements
for these issuers and, beginning in 2025, the delisting from U.S. national securities exchanges such as the Nasdaq of issuers
included on the SEC’s list for three consecutive years. Enactment of this legislation or other efforts to increase U.S. regulatory
access to audit information could cause investor uncertainty for affected issuers, including us, and the market price of the
ADSs could be adversely affected. It is unclear if this proposed legislation would be enacted. Furthermore, there has been
recent media reports on deliberations within the U.S. government regarding potentially limiting or restricting China-based
companies from accessing U.S. capital markets. If any such deliberations were to materialize, the resulting legislation may
have material and adverse impact on the stock performance of China-based issuers listed in the United States.
Proceedings instituted by the SEC against five PRC-based accounting firms, including our independent registered public
accounting firm, could result in financial statements being determined to not be in compliance with the requirements of the
Securities Exchange Act of 1934, as amended, or the Exchange Act.
Starting in 2011 the Chinese affiliates of the “big four” accounting firms, including our independent registered public
accounting firm, were affected by a conflict between U.S. and Chinese law. Specifically, for certain U.S.-listed companies
operating and audited in mainland China, the SEC and the PCAOB sought to obtain from the Chinese firms access to their
audit work papers and related documents. The firms were, however, advised and directed that under Chinese law, they could
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not respond directly to the U.S. regulators on those requests, and that requests by foreign regulators for access to such papers in
China had to be channeled through the CSRC.
In December 2012, the SEC instituted proceedings under Rule 102(e)(1)(iii) of its Rules of Practice and also under the
Sarbanes-Oxley Act of 2002 against five Chinese-based accounting firms, including our independent registered public
accounting firm, alleging that these firms had violated U.S. securities laws and the SEC’s rules and regulations thereunder by
failing to provide to the SEC the firms’ work papers related to their audits of certain China-based companies that are publicly
traded in the U.S. Rule 102(e)(1)(iii) grants the SEC the authority to deny to any person, temporarily or permanently, the
ability to practice before the SEC who is found by the SEC, after notice and opportunity for a hearing, to have willfully
violated any such laws or rules and regulations. On January 22, 2014, an initial administrative law decision was issued,
censuring these accounting firms and suspending four of the five firms from practicing before the SEC for a period of six
months. Four of these China-based accounting firms appealed to the SEC against this decision and, on February 6, 2015, each
of the four China-based accounting firms agreed to a censure and to pay a fine to the SEC to settle the dispute and avoid
suspension of their ability to practice before the SEC. The firms’ ability to continue to serve all their respective customers is
not affected by the settlement. The settlement requires the firms to follow detailed procedures to seek to provide the SEC with
access to Chinese firms’ audit documents via the China Securities Regulatory Commission. If the firms do not follow these
procedures, the SEC could impose penalties such as suspensions, or it could restart the administrative proceedings. The
settlement did not require the firms to admit to any violation of law and preserves the firms’ legal defenses in the event the
administrative proceeding is restarted.
In the event that the SEC restarts the administrative proceedings, depending upon the final outcome, listed companies in
the United States with major PRC operations may find it difficult or impossible to retain auditors in respect of their operations
in the PRC, which could result in financial statements being determined to not be in compliance with the requirements of the
Exchange Act, including possible delisting. Moreover, any negative news about any such future proceedings against these audit
firms may cause investor uncertainty regarding China-based, U.S.-listed companies and the market price of our ordinary shares
may be adversely affected.
If our independent registered public accounting firm was denied, even temporarily, the ability to practice before the SEC
and we were unable to timely find another registered public accounting firm to audit and issue an opinion on our financial
statements, our financial statements could be determined not to be in compliance with the requirements of the Exchange Act.
Such a determination could ultimately lead to the delisting of our ADSs from the Nasdaq or deregistration from the SEC, or
both, which would substantially reduce or effectively terminate the trading of our ADSs in the United States.
Risks Related to Our ADSs
The trading price of our ADSs has been volatile and may continue to be volatile regardless of our operating performance.
The trading price of our ADSs has been volatile and has ranged from a low of US$14.35 to a high of US$46.23 since our
ADSs started to trade on the Nasdaq Global Select Market on March 29, 2018. The market price for our ADSs may continue to
be volatile and subject to wide fluctuations in response to factors including, but not limited to, the following:
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actual or anticipated fluctuations in our quarterly results of operations;
changes in financial estimates by securities research analysts;
conditions in online entertainment markets;
announcements of new investments, acquisitions by us or our competitors, strategic partnerships, joint ventures or
capital commitments;
addition or departure of key personnel;
fluctuations of exchange rates between RMB and the U.S. dollar;
litigation, government investigation or other legal or regulatory proceeding; and
general economic or political conditions in China or elsewhere in the world.
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In addition, the stock market in general, and the market prices for internet-related companies and companies with
operations in China in particular, have experienced volatility that often has been unrelated to the operating performance of such
companies. The securities of some China-based companies that have listed their securities in the United States have
experienced significant volatility since their initial public offerings in recent years, including, in some cases, substantial
declines in the trading prices of their securities. The trading performances of these companies’ securities after their offerings
may affect the attitudes of investors towards Chinese companies listed in the United States in general, which consequently may
impact the trading performance of our ADSs, regardless of our actual operating performance. In addition, any negative news or
perceptions about inadequate corporate governance practices or fraudulent accounting, corporate structure or other matters of
other Chinese companies may also negatively affect the attitudes of investors towards Chinese companies in general, including
us, regardless of whether we have engaged in any inappropriate activities. Furthermore, the stock market in general has
experienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating
performance of companies like us. These broad market and industry fluctuations may adversely affect the market price of our
ADSs. Volatility or a lack of positive performance in our ADS price may also adversely affect our ability to retain key
employees, most of whom have been granted options or other equity incentives.
In the past, shareholders of public companies have often brought securities class action suits against those companies
following periods of instability in the market price of their securities. If we were involved in a class action suit, it could divert a
significant amount of our management’s attention and other resources from our business and operations and require us to incur
significant expenses to defend the suit, which could harm our results of operations. Any such class action suit, whether or not
successful, could harm our reputation and restrict our ability to raise capital in the future. In addition, if a claim is successfully
made against us, we may be required to pay significant damages, which could have a material adverse effect on our financial
condition and results of operations.
If securities or industry analysts do not publish research or reports about our business, or if they adversely change their
recommendations regarding our ADSs, the market price for our ADSs and trading volume could decline.
The trading market for our ADSs will be influenced by research or reports that industry or securities analysts publish
about our business. If one or more analysts who cover us downgrade our ADSs, the market price for our ADSs would likely
decline. If one or more of these analysts cease to cover us or fail to regularly publish reports on us, we could lose visibility in
the financial markets, which in turn could cause the market price or trading volume for our ADSs to decline.
Our dual-class voting structure limits your ability to influence corporate matters and could discourage others from pursuing
any change of control transactions that holders of our Class A ordinary shares and ADSs may view as beneficial.
Our authorized and issued ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders
of Class A ordinary shares are entitled to one vote per share, while holders of Class B ordinary shares are entitled to ten votes
per share.
Due to the disparate voting powers attached to these two classes of ordinary shares, Baidu, holder of our Class B
ordinary shares, owns approximately 56.2% of our total issued and outstanding ordinary shares on an as-converted basis and
92.7% of the voting power of our outstanding shares as of February 29, 2020. Therefore, Baidu has decisive influence over
matters requiring shareholders’ approval, including election of directors and significant corporate transactions, such as a
merger or sale of our company or our assets. This concentrated control limits the ability of holders of Class A ordinary shares
and ADSs to influence corporate matters and could discourage others from pursuing any potential merger, takeover or other
change of control transactions that holders of Class A ordinary shares and ADSs may view as beneficial.
Because we do not expect to pay dividends in the foreseeable future, you must rely on price appreciation of our ADSs for
return on your investment.
We currently intend to retain most, if not all, of our available funds and any future earnings to fund the development and
growth of our business. As a result, we do not expect to pay any cash dividends in the foreseeable future. Therefore, you should
not rely on an investment in our ADSs as a source for any future dividend income.
Our board of directors has complete discretion as to whether to distribute dividends. Even if our board of directors
decides to declare and pay dividends, the timing, amount and form of future dividends, if any, will depend on our future results
of operations and cash flow, our capital requirements and surplus, the amount of distributions, if any, received by us from our
subsidiaries, our financial condition, contractual restrictions and other factors deemed relevant by our board of directors.
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Accordingly, the return to ADS holders will likely depend entirely upon any future price appreciation of our ADSs. There is no
guarantee that our ADSs will appreciate in value or even maintain the price at which ADS holders purchased the ADSs.
Our memorandum and articles of association contain anti-takeover provisions that could have a material adverse effect on
the rights of holders of our ordinary shares and ADSs.
Our memorandum and articles of association contain provisions to limit the ability of others to acquire control of our
company or cause us to engage in change-of-control transactions. These provisions could have the effect of depriving our
shareholders of an opportunity to sell their shares at a premium over prevailing market prices by discouraging third parties
from seeking to obtain control of our company in a tender offer or similar transaction. Our board of directors has the authority,
without further action by our shareholders, to issue preferred shares in one or more series and to fix their designations, powers,
preferences, privileges, and relative participating, optional or special rights and the qualifications, limitations or restrictions,
including dividend rights, conversion rights, voting rights, terms of redemption and liquidation preferences, any or all of which
may be greater than the rights associated with our ordinary shares, in the form of ADS or otherwise. Preferred shares could be
issued quickly with terms calculated to delay or prevent a change in control of our company or make removal of management
more difficult. If our board of directors decides to issue preferred shares, the price of our ADSs may fall and the voting and
other rights of the holders of our ordinary shares and ADSs may be materially and adversely affected.
Provisions of our convertible senior notes could discourage an acquisition of us by a third party.
In December 2018, we completed an offering of US$750 million in aggregate principal amount of convertible senior
notes due 2023. In March 2019, we completed an offering of US$1.2 billion in aggregate principal amount of convertible
senior notes due 2025. Certain provisions of our convertible senior notes could make it more difficult or more expensive for a
third party to acquire us. The indenture for our convertible senior notes define a “fundamental change” to include, among other
things: (i) any person or group becoming a beneficial owner of our company through gaining more than 50% voting power of
our ordinary share capital or more than 50% of our outstanding Class A ordinary shares; (ii) any recapitalization,
reclassification or change of our Class A ordinary shares or ADSs as a result of which these securities would be converted into,
or exchanged for, stock, other securities, other property or assets or any share exchange, consolidation or merger or similar
transaction pursuant to which our Class A ordinary shares or ADSs will be converted into cash, securities or other property or
any sale, lease or other transfer in one transaction or series of transaction of all or substantially all our consolidated assets, to
any person other than one of our subsidiaries or consolidated affiliated entities; (iii) the adoption of any plan or proposal
relating to the liquidation or dissolution of our company; (iv) our ADSs ceasing to be listed or quoted on any of The Nasdaq
Global Select Market, The Nasdaq Global Market or The New York Stock Exchange (or any of their respective successors) and
none of the ADSs, Class A ordinary shares, other common equity and ADSs in respect of reference property is listed or quoted
on one of The Nasdaq Global Select Market, The Nasdaq Global Market or The New York Stock Exchange (or any of their
respective successors) within one trading day of such cessation; or (v) any change in or amendment to the laws, regulations and
rules in the PRC that prohibits us from operating substantially all of our business operations and prevents us from continuing to
derive substantially all of the economic benefits from our business operations. Upon the occurrence of a fundamental change,
holders of these notes will have the right, at their option, to require us to repurchase all of their notes or any portion of the
principal amount of such notes in integral multiples of US$1,000. In the event of a fundamental change, we may also be
required to issue additional ADSs upon conversion of our convertible notes.
Conversion of the convertible senior notes may dilute the ownership interest of existing shareholders, including holders
who had previously converted their convertible senior notes.
The conversion of some or all of the convertible senior notes will dilute the ownership interests of existing shareholders
and existing holders of our ADSs. Any sales in the public market of the ADSs issuable upon such conversion may increase the
opportunities to create short positions with respect to the ADSs, which could adversely affect prevailing market prices of our
ADSs. In addition, the existence of the convertible senior notes may encourage short selling by market participants because the
conversion of the convertible senior notes could depress the price of our ADSs.
You may face difficulties in protecting your interests, and your ability to protect your rights through U.S. courts may be
limited, because we are incorporated under Cayman Islands law.
We are an exempted company incorporated under the laws of the Cayman Islands. Our corporate affairs are governed by
our memorandum and articles of association, the Companies Law (as amended) of the Cayman Islands (the “Companies Law”)
and the common law of the Cayman Islands. The rights of shareholders to take action against the directors, actions by minority
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shareholders and the fiduciary duties of our directors to us under Cayman Islands law are to a large extent governed by the
common law of the Cayman Islands. The common law of the Cayman Islands is derived in part from comparatively limited
judicial precedent in the Cayman Islands as well as from the common law of England, the decisions of whose courts are of
persuasive authority, but are not binding, on a court in the Cayman Islands. The rights of our shareholders and the fiduciary
duties of our directors under Cayman Islands law are not as clearly established as they would be under statutes or judicial
precedent in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities
laws than the United States. Some U.S. states, such as Delaware, have more fully developed and judicially interpreted bodies of
corporate law than the Cayman Islands. In addition, Cayman Islands companies may not have standing to initiate a shareholder
derivative action in a federal court of the United States.
Shareholders of Cayman Islands exempted companies like us have no general rights under Cayman Islands law to inspect
corporate records or to obtain copies of lists of shareholders of these companies. Our directors have discretion under our
articles of association to determine whether or not, and under what conditions, our corporate records may be inspected by our
shareholders, but are not obliged to make them available to our shareholders. This may make it more difficult for you to obtain
the information needed to establish any facts necessary for a shareholder motion or to solicit proxies from other shareholders in
connection with a proxy contest.
Certain corporate governance practices in the Cayman Islands, which is our home country, differ significantly from
requirements for companies incorporated in other jurisdictions such as the United States. We will rely on the exemption
available to foreign private issuers for the requirement under Nasdaq Rule 5605(c)(2)(A)(i) that each member of the audit
committee must be an independent director as defined under Nasdaq Rule 5605(a)(2). Mr. Herman Yu, who is a member of our
audit committee and who is a non-voting member of our audit committee, is not an independent director as defined under
Nasdaq Rule 5605(a)(2). If we continue to rely on this and other exemptions available to foreign private issuers in the future,
our shareholders may be afforded less protection than they otherwise would under the Nasdaq corporate governance listing
standards applicable to U.S. domestic issuers.
As a result of all of the above, our public shareholders may have more difficulty in protecting their interests in the face of
actions taken by management, members of the board of directors or controlling shareholders than they would as public
shareholders of a company incorporated in the United States.
Certain judgments obtained against us by our shareholders may not be enforceable.
We are a Cayman Islands company and substantially all of our assets are located outside of the United States.
Substantially all of our current operations are conducted in China. In addition, most of our current directors and officers are
nationals and residents of countries other than the United States. As a result, it may be difficult or impossible for you to bring
an action against us or against these individuals in the United States in the event that you believe that your rights have been
infringed under the U.S. federal securities laws or otherwise. Even if you are successful in bringing an action of this kind, the
laws of the Cayman Islands and of China may render you unable to enforce a judgment against our assets or the assets of our
directors and officers.
The voting rights of holders of ADSs are limited by the terms of the deposit agreement, and you may not be able to exercise
your right to vote your Class A ordinary shares.
Holders of our ADSs will only be able to exercise the voting rights with respect to the underlying Class A ordinary
shares in accordance with the provisions of the deposit agreement. Under the deposit agreement, ADS holders must vote by
giving voting instructions to the depositary. If we ask for instructions of ADS holders, then upon receipt of such voting
instructions, the depositary will try to vote the underlying Class A ordinary shares in accordance with these instructions. If we
do not instruct the depositary to ask for instructions of ADS holders, the depositary may still vote in accordance with
instructions given by holders of ADSs, but it is not required to do so. ADS holders will not be able to directly exercise your
right to vote with respect to the underlying shares unless you withdraw the shares. When a general meeting is convened, an
ADS holder may not receive sufficient advance notice to withdraw the shares underlying his or her ADSs to allow such holder
to vote with respect to any specific matter. If we ask for instructions of holders of ADSs, the depositary will notify ADS
holders of the upcoming vote and will arrange to deliver our voting materials to ADS holders. We have agreed to give the
depositary at least 30 days’ prior notice of shareholder meetings. Nevertheless, we cannot assure you that ADS holders will
receive the voting materials in time to ensure that ADS holders can instruct the depositary to vote their shares. In addition, the
depositary and its agents are not responsible for failing to carry out voting instructions or for their manner of carrying out ADS
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holders’ voting instructions. This means that an ADS holder may not be able to exercise the right to vote and may have no legal
remedy if the shares underlying his or her ADSs are not voted as such holder requested.
ADS holders may experience dilution of his or her holdings due to inability to participate in rights offerings.
We may, from time to time, distribute rights to our shareholders, including rights to acquire securities. Under the deposit
agreement, the depositary will not distribute rights to holders of ADSs unless the distribution and sale of rights and the
securities to which these rights relate are either exempt from registration under the Securities Act with respect to all holders of
ADSs, or are registered under the provisions of the Securities Act. The depositary may, but is not required to, attempt to sell
these undistributed rights to third parties, and may allow the rights to lapse. We may be unable to establish an exemption from
registration under the Securities Act, and we are under no obligation to file a registration statement with respect to these rights
or underlying securities or to endeavor to have a registration statement declared effective. Accordingly, holders of ADSs may
be unable to participate in our rights offerings and may experience dilution of their holdings as a result.
ADS holders may be subject to limitations on transfer of their ADSs
Our ADSs are transferable on the books of the depositary. However, the depositary may close its books at any time or
from time to time when it deems expedient in connection with the performance of its duties. The depositary may close its
books from time to time for a number of reasons, including in connection with corporate events such as a rights offering,
during which time the depositary needs to maintain an exact number of ADS holders on its books for a specified period. The
depositary may also close its books in emergencies, and on weekends and public holidays. The depositary may refuse to
deliver, transfer or register transfers of our ADSs generally when our share register or the books of the depositary are closed, or
at any time if we or the depositary thinks it is advisable to do so because of any requirement of law or of any government or
governmental body, or under any provision of the deposit agreement, or for any other reason.
We are a foreign private issuer within the meaning of the rules under the Exchange Act, and as such we are exempt from
certain provisions applicable to United States domestic public companies.
Because we are a foreign private issuer under the Exchange Act, we are exempt from certain provisions of the securities
rules and regulations in the United States that are applicable to U.S. domestic issuers, including: (i) the rules under the
Exchange Act requiring the filing of quarterly reports on Form 10-Q or current reports on Form 8-K with the SEC; (ii) the
sections of the Exchange Act regulating the solicitation of proxies, consents, or authorizations in respect of a security registered
under the Exchange Act; (iii) the sections of the Exchange Act requiring insiders to file public reports of their stock ownership
and trading activities and liability for insiders who profit from trades made in a short period of time; and (iv) the selective
disclosure rules by issuers of material nonpublic information under Regulation FD.
We are required to file an annual report on Form 20-F within four months of the end of each fiscal year. In addition, we
publish our results on a quarterly basis through press releases, distributed pursuant to the rules and regulations of Nasdaq Stock
Market. Press releases relating to financial results and material events will also be furnished to the SEC on Form 6-K.
However, the information we are required to file with or furnish to the SEC will be less extensive and less timely compared to
that required to be filed with the SEC by U.S. domestic issuers. As a result, you may not be afforded the same protections or
information, which would be made available to you, were you investing in a U.S. domestic issuer.
In addition, as a foreign private issuer whose securities are listed on the Nasdaq Global Select Market, we are permitted
to follow certain home country corporate governance practices in lieu of the requirements of the Nasdaq Rules pursuant to
Nasdaq Rule 5615(a)(3), which provides for such exemption to compliance with the Nasdaq Rule 5600 Series. We will rely on
the exemption available to foreign private issuers for the requirement under Nasdaq Rule 5605(c)(2)(A)(i) that each member of
the audit committee must be an independent director as defined under Nasdaq Rule 5605(a)(2). Mr. Herman Yu, who is a
member of our audit committee and is a non-voting member of our audit committee, is not an independent director as defined
under Nasdaq Rule 5605(a)(2). If we continue to rely on this and other exemptions available to foreign private issuers in the
future, our shareholders may be afforded less protection than they otherwise would under the Nasdaq corporate governance
listing standards applicable to U.S. domestic issuers. In addition, we follow home country practice with respect to annual
shareholders meetings and did not hold an annual meeting of shareholders in 2019. Furthermore, as a result of our use of the
“controlled company” exemptions, our investors will not have the same protection afforded to shareholders of companies that
are subject to all of Nasdaq’s corporate governance requirements.
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We may be a passive foreign investment company, or PFIC, which could result in adverse U.S. federal income tax
consequences for U.S. shareholders.
Generally, a non-U.S. corporation, such as our company, will be considered a PFIC for any taxable year if either (i) at
least 75% of its gross income is passive income or (ii) at least 50% of the value of its assets (generally based on an average of
the quarterly values of the assets during a taxable year) is attributable to assets that produce or are held for the production of
passive income. The value of our assets may be determined by reference to the market price of the ADSs and Class A ordinary
shares, which may fluctuate considerably. In addition, because there are uncertainties in the application of the relevant rules
and because PFIC status is a fact-intensive determination made on an annual basis, no assurance can be given with respect to
our PFIC status for the current or any future taxable year.
Based on the market price of our ADSs, the value of our assets and the composition of our assets and income, we believe
that we were not a PFIC for our taxable year ended December 31, 2019. We do not presently expect to be a PFIC for the 2019
taxable year or the foreseeable future. However, given the lack of authority and the highly factual nature of the analyses, no
assurance can be given in this regard. Fluctuations in the market price of our ADSs may cause us to become a PFIC for the
current or subsequent taxable years because the value of our assets for the purpose of the asset test may be determined by
reference to the market price of our ADSs. The composition of our income and assets may also be affected by how, and how
quickly, we use our liquid assets. In addition, because there are uncertainties in the application of the relevant rules, it is
possible that the Internal Revenue Service, or IRS, may challenge our classification of certain income and assets as non-passive
or our valuation of our tangible and intangible assets, each of which may result in our becoming a PFIC for the current or
subsequent taxable years. Furthermore, we may also be a PFIC if we were not treated as the owner of our consolidated
affiliated entities for U.S. tax purposes.
If we were treated as a PFIC for any taxable year during which a U.S. shareholder held an ADS or Class A ordinary
share, certain adverse U.S. federal income tax consequences could apply to the U.S. shareholder. See “Item 10. Additional
Information—Taxation—U.S. Federal Income Tax Considerations—Passive Foreign Investment Company Considerations.”
ITEM 4.
INFORMATION ON THE COMPANY
A. History and Development of the Company
We launched qiyi.com under the QIYI brand in April 2010 as an internet video streaming service in China. Our holding
company, Ding Xin, Inc., was incorporated in November 2009 in the Cayman Islands. Ding Xin, Inc. was subsequently
renamed Qiyi.com, Inc. in August 2010 and later iQIYI, Inc. in November 2017. QIYI was rebranded as iQIYI in November
2011.
In March 2010, we established a wholly-owned PRC subsidiary, Beijing QIYI Century Science & Technology Co., Ltd.,
or Beijing QIYI Century. In November 2011, we obtained control over Beijing Xinlian Xinde Advertisement Media Co., Ltd.
and in May 2012 we renamed it Beijing iQIYI Science & Technology Co., Ltd., or Beijing iQIYI, to operate our internet video
streaming services. In December 2012, Shanghai iQIYI Culture Media Co., Ltd., or Shanghai iQIYI, was established as our
exclusive advertising agent. In May 2013, we acquired the online video business of PPS. We primarily provide live
broadcasting service through Shanghai Zhong Yuan Network Co., Ltd., or Shanghai Zhong Yuan, the operating entity of PPS.
We have control over and are the primary beneficiary of Beijing iQIYI, Shanghai iQIYI and Shanghai Zhong Yuan through a
series of contractual arrangements. Beijing iQIYI and Shanghai Zhong Yuan hold our ICP licenses and other licenses and
permits necessary for our business operation.
In May 2017, we established a wholly-owned Cayman Islands subsidiary, iQIYI Film Group Limited. Subsequently, we
established IQIYI Film Group HK Limited in June 2017, and Beijing iQIYI New Media Science and Technology Co., Ltd., or
iQIYI New Media, in July 2017. iQIYI Film Group Limited holds 100% of the equity of IQIYI Film Group HK Limited, which
in turn holds 100% of equity in iQIYI New Media. iQIYI Pictures (Beijing) Co., Ltd., or iQIYI Pictures, was established in
December 2014, and Beijing iQIYI Intelligent Entertainment Technology Co., Ltd., or Intelligent Entertainment (previously
known as Beijing iQIYI Cinema Management Co., Ltd., or Beijing iQIYI Cinema), was established in June 2017. We have
control and are the primary beneficiary of iQIYI Pictures and Intelligent Entertainment through a series of contractual
arrangements.
Between March 2010 and September 2014, Baidu made substantial investments in our company, and we issued ordinary
shares and several series of preferred shares to Baidu Holdings. In our Series F preferred shares financing, which took place in
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November 2014, we issued 136,749,954 Series F preferred shares to Baidu Holdings, 341,874,885 Series F preferred shares to
Xiaomi Ventures Limited and 68,374,978 Series F preferred shares to Prominent TMT Limited, an affiliate of Xiaomi Ventures
Limited. In January 2017, we raised US$1.53 billion from the issuance of convertible notes to a group of investors. These notes
were converted into Series G preferred shares in October 2017, including 215,484,776 Series G-1 preferred shares issued to
Baidu Holdings and another investor, as well as 798,951,243 Series G-2 preferred shares issued to other investors. All
preferred shares were converted into ordinary shares upon the completion of our initial public offering. In addition, in April
2018, we issued to Baidu Holdings an aggregate of 36,860,691 Class B ordinary shares, pursuant to a share purchase
agreement we entered into with Baidu Holdings in February 2018.
On March 29, 2018, our ADS commenced trading on the Nasdaq Global Select Market under the symbol “IQ.” On April
3, 2018, at the closing of our initial public offering, we issued and sold a total of 875,000,000 Class A ordinary shares,
represented by ADSs at a public offering price of US$18.00 per ADS. On April 30, 2018, we issued and sold an additional
67,525,675 Class A ordinary shares, represented by ADSs at US$18.00 per ADS, at the closing of the over-allotment option
exercised by the underwriters of our initial public offering.
On July 17, 2018, we completed the acquisition of 100% equity stake in Skymoons Inc. and Chengdu Skymoons Digital
Entertainment Co., Ltd., or Chengdu Skymoons (together with Skymoons Inc., “Skymoons”). The aggregate consideration
consists of a fixed payment of RMB1.27 billion, as well as additional consideration valued at RMB730 million as of June 30,
2018 to be delivered in the event the acquiree satisfies the agreed upon performance benchmarks in the next two years.
In December 2018, we completed an offering of US$750 million in aggregate principal amount of convertible senior
notes due 2023, or the 2023 Notes. The 2023 Notes have been offered in the United States to qualified institutional buyers
pursuant to Rule 144A and to non-U.S. persons outside the United States in reliance on Regulation S under the Securities Act.
The initial conversion rate of the 2023 Notes is 37.1830 ADSs per US$1,000 principal amount of Notes (which is equivalent to
an initial conversion price of approximately US$26.89 per ADS and represents a conversion premium of approximately 40%
above the closing price of the ADSs on November 29, 2018, which was US$19.21 per ADS). The conversion rate for the 2023
Notes is subject to adjustment upon the occurrence of certain events. The 2023 Notes will bear interest at a rate of 3.75% per
year, payable semi-annually in arrears on June 1 and December 1 of each year, beginning on June 1, 2019. The 2023 Notes will
mature on December 1, 2023, unless previously repurchased, redeemed or converted in accordance with their terms prior to
such date. The holders may require us to repurchase all or portion of the Notes for cash on December 1, 2021, or upon a
fundamental change, at a repurchase price equal to 100% of the principal amount, plus accrued and unpaid interest. In
connection with the offering of the 2023 Notes, we have entered into capped call transactions with certain counterparties,
where we purchased capped call options at the price of US$67.5 million. The cap price of the capped call transactions is
initially US$38.42 per ADS and is subject to adjustment under the terms of the capped call transactions.
In March 2019, we completed an offering of US$1.2 billion in aggregate principal amount of convertible senior notes
due 2025, or the 2025 Notes. The 2025 Notes have been offered in the United States to qualified institutional buyers pursuant
to Rule 144A and to non-U.S. persons outside the United States in reliance on Regulation S under the Securities Act. The
initial conversion rate of the 2025 Notes is 33.0003 ADSs per US$1,000 principal amount of Notes (which is equivalent to an
initial conversion price of approximately US$30.30 per ADS and represents a conversion premium of 32.5% above the closing
price of our ADSs on March 26, 2019, which was US$22.87 per ADS). The conversion rate for the 2025 Notes is subject to
adjustment upon the occurrence of certain events. The 2025 Notes will bear interest at a rate of 2.00% per year, payable semi-
annually in arrears on April 1 and October 1 of each year, beginning on October 1, 2019. The 2025 Notes will mature on April
1, 2025, unless previously repurchased, redeemed or converted in accordance with their terms prior to such date. The holders
may require us to repurchase all or portion of the Notes for cash on April 1, 2023, or upon a fundamental change, at a
repurchase price equal to 100% of the principal amount, plus accrued and unpaid interest. In connection with the offering of the
2025 Notes, we have entered into capped call transactions with certain counterparties, where we purchased capped call options
at the price of US$84.5 million. The cap price of the capped call transactions is initially US$40.02 per ADS and is subject to
adjustment under the terms of the capped call transactions.
Our principal executive offices are located at 9/F, iQIYI Innovation Building, No. 2 Haidian North First Street, Haidian
District, Beijing, 100080 People’s Republic of China. Our telephone number at this address is +86 10 6267-7171. Our
registered office in the Cayman Islands is located at the offices of Intertrust Corporate Services (Cayman) Limited, 190 Elgin
Avenue, George Town, Grand Cayman KY1-9005, Cayman Islands. Our agent for service of process in the United States is
Law Debenture Corporate Services Inc., located at 801 2nd Avenue, Suite 403, New York, New York 10017.
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SEC maintains an Internet site that contains reports, proxy and information statements, and other information regarding
issuers that file electronically with the SEC on www.sec.gov. You can also find information on our website http://ir.iqiyi.com.
The information contained on our website is not a part of this annual report.
B.
Business Overview
iQIYI is an innovative market-leading online entertainment service in China.
We are a leading internet video streaming service in China. Our platform features highly popular original content, as well
as a comprehensive library of other professionally-produced content, professional user generated content and user-generated
content. Through our curated premium content, we attract a massive user base with tremendous user engagement, and generate
significant monetization opportunities. For the year of 2019, our average mobile MAUs were 476.0 million and our average
mobile DAUs were 139.9 million. On average, our users spent 9.6 billion hours per month watching video content on our
platform through all devices, and spent 1.6 hours per day per user watching video content on our mobile apps during the year.
We pride ourselves in establishing a track record of producing blockbuster original content. The Lost Tomb (盗墓笔记),
released in 2015, was one of the first high-budget original internet drama series in China. Since 2015, we have released many
award-winning multi-genre original titles, such as The Mystic Nine (老九门), Burning Ice (无证之罪), Story of Yanxi Palace
(延禧攻略) and The Thunder (破冰行动). We also pioneered and produced a number of internet variety shows that are highly
popular, such as The Rap of China, Idol Producer, The Big Band (乐队的夏天) and Qipa Talk (奇葩说), the last of which we
released in 2014 and currently is in its sixth season. Leveraging on our initial success, we have extended selected popular titles
into multi-season format.
Equipped with our deep-learning predictive algorithms and massive user data, we have developed tools to select third-
party content. We have also built a comprehensive content library catering to the diverse tastes of our users, and cultivated
emerging content providers. Our growing iQIYI partner accounts provide us with quality content that satisfy various user
viewing preferences. Our platform also enables content providers to distribute content effectively and monetize their
followings through revenue sharing arrangements with us.
We distinguish ourselves in the online entertainment industry by our technology platform powered by advanced AI, big
data analytics and other core proprietary technologies. Our core proprietary technologies are critical to producing and procuring
content that caters to user tastes, delivering superior entertainment experience to our users, improving operational efficiency,
and increasing return on investment for our advertisers and monetization opportunities for content providers.
We have developed a diversified monetization model to capture multiple opportunities arising from the rapid growth of
the online entertainment industry in China. We generate revenues through membership services, online advertising services
and a suite of other monetization methods. We pioneered a large scale paid content subscription business in China. We appeal
to advertisers through broad and efficient user reach, as well as innovative and effective advertising products. We have proven
capabilities of adapting a single popular content title into a variety of entertainment products, creating multiple channels to
amplify the popularity and monetary value of the original IP. Our sophisticated monetization model fosters an environment for
high-quality content production and distribution on our platform, which in turn expands our user base and increases user
engagement, creating a virtuous cycle.
We enjoy significant synergies with our parent company Baidu. Baidu has provided us with technology and
infrastructure support. Our close cooperation in AI technology, user traffic and infrastructure sharing allows us to strengthen
our respective leading market positions.
We have recently expanded our business overseas, through the launch of our multilingual iQIYI app. Our iQIYI app
currently supports interfaces in six languages and can be downloaded globally from major iOS and Android app stores.
Our Products and Services
We provide our users with a variety of products and services encompassing internet video, online games, live
broadcasting, online literature, animations, e-commerce and social media platform.
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Video
We produce, aggregate and distribute a wide variety of professionally produced content, or PPC, as well as a broad
spectrum of other video content in a variety of formats.
Professionally Produced Content (PPC)
iQIYI original content
Our original content includes both content produced in-house and content produced in collaboration with quality third-
party partners. We produce certain original content titles in-house, such as the popular variety show The Rap of China, Idol
Producer, Hot-Blood Dance Crew (热血街舞团) and Fourtry (潮流合伙人). These programs are produced by iQIYI from IP
incubation to distribution. Other original content titles are produced in collaboration with partners, such as popular internet
drama series, The Lost Tomb (盗墓笔记), The Mystic Nine (老九门), Tientsin Mystic (河神), Story of Yanxi Palace (延禧攻
略), Golden Eyes (黄金瞳), The Thunder (破冰行动), as well as variety show The Big Band (乐队的夏天) and animation
Beyond The Ocean (四海鲸骑). iQIYI obtains the IP through production, adaptation or purchase from third parties, while the
partners, typically established entertainment production companies, are responsible for content development and production.
iQIYI maintains a high degree of control during the content development and production process.
We also adapt high-quality video IP into multiple entertainment products, such as online games, animations, online
literature, and derivative merchandise.
Licensed content
In addition to original content, we also provide users with a curated selection of high-quality PPC from third parties.
Leveraging our expertise in content selection, we have successfully debuted well-received titles such as drama series iPartment
(爱情公寓), In the Name of People (人民的名义), Go Go Squid (亲爱的,热爱的), Qing Yu Nian (庆余年), and variety show
Viva La Romance (妻子的浪漫旅行). Our licensed content library also features a rich collection of movies, animations,
documentaries and other content.
We license video content typically at fixed rates for a specified term. The average term of licenses varies depending on
the type of content, with films and drama series having an average term of seven years and ten years, respectively. Payments of
licensing fees are generally made in installments upon signing of the contacts and during the license period. We also exchange
rights to distribute licensed content with other internet video streaming services to enrich our content library. In certain cases,
we have the right of first refusal to purchase new content produced by the licensor.
We leverage our content procurement team’s insights and our AI-based big data analytics capabilities to optimize content
procurement. We have established strong partnerships with content providers to ensure access to high-quality content.
Other Video Content
In addition to professionally produced content, we also offer a broad base of other video content with all kinds of genres,
formats and lengths of duration, such as internet movies and dramas, mini variety shows and animations, interactive videos,
vertical or horizontal videos, as well as grassroot or influencer uploaded videos, edited video clips, and video blogs, or Vlogs,
among others. Our other video content expands our library and allows us to capture a broader user base, drive user engagement
and enhance user stickiness.
Our other video content is created and uploaded to our platform by a wide array of content providers. The content
providers range from, among others, ordinary registered users, amateurs, semi-professional partners, to internet influencers,
multi-channel networks and self-media, which collectively contribute to growing our creative user community. Content
providers upload their videos onto their iQIYI partner accounts, an open platform we provide, to share, distribute and monetize
their video content. We then evaluate the quality of uploaded videos before final approval. Users can subscribe for and follow
their favorite iQIYI partner accounts.
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Other Products and Services
Online Games, Literature and Comics
We distribute online games featured in various formats, including mobile games, webpage games, and H5 games. In
addition to third-party games, we have also launched a number of popular online games adapted from same-name IP content,
such as literature, drama series and films. We collaborate closely with IP providers and game development and distribution
partners for game distribution and operation. We launched several new self-developed and licensed games in 2019 following
the acquisition of Skymoons in July 2018, and plan to further broaden our offerings, especially self-developed games that fully
leverage the IP value in our content.
Online literature and comics plays a critical role in premium IP incubation as its user base highly overlaps with that of
our video content, thereby allowing us to monitor the trend of user tastes and identify the most appropriate IP for adaptation.
High-quality original online literature and comics works are adapted into script for derivative entertainment products. At the
same time, certain high-quality video content is also developed into online literature and comics to further drive user stickiness
on our platform.
iQIYI Show
iQIYI Show is our live broadcasting service. iQIYI Show enables users to follow their favorite hosts, celebrities and
shows in real time through live broadcasting. We also edit selected live broadcasting content into short-form videos to help
hosts grow their fan bases. iQIYI Show has strong interactive features to enhance user interaction and engagement.
iQIYI Mall
iQIYI Mall is an e-commerce platform with a focus on entertainment-related merchandise, such as VR glasses. iQIYI
Mall also sells other consumer products, such as electronics, apparel and accessories, beauty and skin care products.
Suike
We are currently developing a video community app named "Suike", pursuing to build an ecosystem that empowers a
wide variety of professional user generated content (PUGC) with rich features of entertainment experience.
iQIYI Paopao Social Media Platform
iQIYI Paopao is iQIYI’s entertainment-based social media platform, building a community for fans. It connects fans with
celebrities and content of their interests on a platform where fans can quickly and conveniently disseminate information in
various formats. Moreover, we frequently organize celebrities to interact with fans on iQIYI Paopao online and offline, to
attract and retain users. By strengthening the connection among fans, celebrities and content, the platform enhances user
engagement and stickiness, and turns iQIYI Paopao into a social media platform for fans.
User Experience
We offer entertainment content across our user-friendly and feature-rich interfaces on our website, mobile app, PC client
terminal, WAP, smart TV and VR device.
Our home page is a one-stop portal for users to access both trending and recommended content. Leveraging our big data
analytics, we analyze user browsing behavior to understand their tastes and preference, and dynamically update the content
shown on the home page to offer users with the most desirable content.
Our interface offers comprehensive viewing functions designed to enhance user experience. We provide various picture
resolution and play options. Other key functions include screenshots, VR viewing, screen mirroring and video caching.
We also offer various social elements in our video streaming interface. Users can comment on the video content, interact
with other fans through iQIYI Paopao, and share video content through other popular internet social networks.
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Monetization
We generate revenues primarily through membership services, online advertising and content distribution. We also
generate revenues from other monetization methods, including online games, live broadcasting, IP licensing, talent agency,
online literature and e-commerce.
Membership Services
Our membership services generally provide subscribing members with superior entertainment experience that is
embodied in various membership privileges. Subscribing members have access to a large collection of VIP-only content
comprised of drama series, movies, animations, and cartoons, etc., and have earlier access to certain content aired on iQIYI
platform. Membership privileges generally include substantially ad-free streaming, 1080P/4K high-definition video, enhanced
audio experience, accelerated downloads and others. Subscribing member privileges also include coupons and discounts on
paid on-demand films, as well as special privilege in offline events, such as exclusive access to live concerts.
We primarily offer one membership package that generally grants members access through various mobile and other
hardware devices. Our members primarily include subscribing members and, to a lesser extent, users who gain access to our
premium content library through paid video on-demand service.
Online Advertising
The prices of our advertising services depend upon various factors, including form and size of the advertising, level of
sponsorship, popularity of the content or event in which the advertisements will be placed, and specific targeting requirements.
Prices for the brand advertising service purchased by each advertiser or advertising agency are generally fixed under our
sales contracts. In addition to traditional pre-video and pop-up advertisements, we also launched various innovative advertising
products and solutions. For example, video-out advertisement appears on the screen when the video is showing content related
to the advertised product; soft product placement incorporates the advertised product into the production of our premium
original content to facilitate a more natural advertisement viewing experience; content-integrated advertisement integrate
brands with content itself, such as theme songs with lyrics embedding brand names of advertisers; and interactive
advertisement that facilitates enhanced interaction between brands and users.
We also offer in-feed advertising and other forms of performance-based advertising, the prices of which are
competitively priced through an online bidding process.
Content Distribution
We monetize and enrich our content through content distribution. We sub-license procured third-party content within its
authorized scope to other internet video streaming services. We also enter into barter agreements to exchange internet
broadcasting rights of licensed content with other internet video streaming services. The barter agreement provides the licensee
with the right to broadcast the licensed content, and the licensor retains the right to continue broadcasting and/or sub-licensing
the exchanged content. We distribute our selected original content to regions outside of China and to TV stations in China.
Online Games
For our online games, we distribute both self-developed and third-party games. We launched several new self-developed
and licensed games in 2019 following the acquisition of Skymoons in July 2018, and plan to further broaden our offerings,
especially self-developed games that fully leverage the IP value in our content. We monetize online games through users’ in-
app purchases of virtual gifts and game privileges.
Live Broadcasting
We monetize live broadcasting through user purchase of virtual items on iQIYI Show, which can be used for tipping
hosts. We share revenues with hosts and their agencies.
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IP Licensing
We license our proprietary IP to third parties to develop derivative merchandise products, with a focus on long-term
licensing. We also license our popular trademarks to third parties for use in their products. Our IP licensing business covers
consumer products, joint marketing with other brands, online games licensing, as well as licensing of offline activities. We
license both our own IPs and third-party IPs to which we have agency authorization. We collaborate with our partners
generally through fixed-price licensing fees and/or revenue-sharing arrangements.
Talent Agency
We further monetize our self-produced content through our talent agency business.
Online Literature
We monetize our online literature through paid reading on our platform, where readers can pay to gain access to our
premium online literary titles.
E-commerce
We operate iQIYI Mall, an e-commerce platform where we offer products, such as VR glasses, to our users through
direct sale and third-party merchants. Products offered at iQIYI Mall consist of peripheral products of films, drama series and
variety shows, generating synergy with the video content on our platform. We charge third-party merchants commissions and
service fees.
Sales and Marketing
Advertising Sales
For brand advertising, we sell our advertising services primarily through third-party advertising agencies, including
members of American Association of Advertising Agencies, or 4As, and leading Chinese advertising agencies, and a portion of
our brand advertising services directly to advertisers. We primarily sell our in-feed advertising service through third-party
advertising agencies. We strategically leverage advertising agencies’ existing long-term relationships and network resources to
increase our sales and expand our advertiser base. Depending on the type of advertiser and content, the duration of an
advertising framework agreement is typically 12 months.
We have an experienced sales team consisting of salespeople with prior experience at Chinese internet companies,
members of 4As and domestic advertising agencies. We divide our sales team by regions across the country to ensure the
delivery of targeted advertising solutions. We provide regular training to our sales team to help them provide advertisers with
comprehensive information about our services.
Brand Promotion
iQIYI’s brand values are youth, vitality and positivity. We believe that our high-quality video content and services lead
to strong word-of-mouth referrals, which drives customer awareness of our brand in China. Our market position benefits
significantly from our large and high-quality user base and our strong brand recognition.
Leveraging our in-depth understanding of user behavior, we employ a variety of online marketing programs and
promotional activities to build our brand as part of our overall market strategy, including celebrity endorsement, hot topic
dissemination through different media outlets, brand value embedment in blockbuster content, marketing alliance with Baidu,
as well as resource exchange with major internet media platforms.
We host many offline activities to enhance our brand recognition. To increase members’ loyalty, we organize special
events for members such as on-site visits during the show productions. We also host innovative offline marketing activities
such as VR advertisement.
We also execute marketing strategies aimed at young users to enhance user affinity. We use innovative technology to
communicate with the younger generation, such as using AR to enable user interaction at bus stops. We use social media
platforms to facilitate user engagement, such as allowing users to vote for contestants in variety shows. We attract young users
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by offering artist-fans interactions opportunities. We also collaborate with major wireless carriers to provide monthly unlimited
data package for using iQIYI app on mobile devices.
Content promotion
We employ a variety of traditional and internet promotional activities to promote our content. We deploy outdoor brand
advertisements, such as display ads in subway stations. Our promotional efforts are also focused on brand advertisements
placed on internet video platforms and social media campaigns. Furthermore, we also organize offline promotional events
attended by popular celebrities to raise the awareness of our content offerings.
Intellectual Property and Copyright Protection
We highly value our intellectual property rights, which are fundamental to our success and competitiveness. We rely on a
combination of patent, copyright, trademark and trade secret laws and restrictions to protect our intellectual property rights. As
of December 31, 2019, we have applied for the registration of 6,706 patents, among which 573 patents of invention, 23 utility
model patents and 3,262 patents of appearance have been registered with the State Administration for Market Regulation of the
PRC, or the SAMR. We have applied for 4,084 trademarks, among which 3,392 have been registered with the Trademark
Office of the State Administration for Industry & Commerce of the PRC. We have also registered 374 software copyrights with
the Copyright Protection Center of the PRC. Our “
trademarks by the SAMR.
” trademarks have been recognized as well-known
” and “
We employ a three-phase copyright protection scheme consisting of copyright management, network monitoring, and
complaint or legal action. Our proprietary copyright management system registers all procured copyrights and ensures that
licensed content on our platform do not exceed its scope and term of the licensing agreement. We developed a proprietary
system to detect unauthorized use of iQIYI content on other internet platforms. We also establish various other channels for
copyright protection. After a user registers and before each upload, we require the user to confirm that the content to be
uploaded is in compliance with the terms and conditions set forth in the user agreement, to guarantee that he or she is the
copyright owner or has obtained all necessary consents and authorizations for such content. We set technical barriers to deter
illegal video content extractions. We encourage our users to report pirated content, and our copyright protection team promptly
removes any suspected infringing content once we receive proper notification from the legitimate copyright owner. As a major
market player in the video industry, we also attach great value to industrial response and feedback. We actively liaise with
other major internet video streaming services to form industry union and collectively protect copyright.
Content Monitoring
We implement strict monitoring procedures to remove inappropriate or illegal content, including video, online literature,
animations, iQIYI Show, comment postings, and content from other services. Text, images and videos are screened by our
content monitoring team, which reviews our content on a 24/7 basis. Illegal and inappropriate content can generally be
identified and removed promptly after it has been uploaded.
Our content monitoring team employs systematic monitoring procedures that include machine screening and manual
review based on the latest laws and regulations. Our proprietary machine identification system automatically screens text,
picture and video content. The text identification system screens text content based on pre-set key words and anti-spam system;
the picture identification system screens picture content based on optical character recognition and pornographic-content
detection; and the video identification system screens video content based on similarity analysis against our video database to
analyze each frame and each second of video content. The machine screening process may have three possible outcomes:
blocking content identified as illegal or inappropriate, releasing content that passes the screening, or flagging for manual
review when the system cannot make a judgment. The content monitoring team manually reviews flagged content to make
judgment on whether to block or to release, and the machine identification system conducts auto-learning based on the
judgment from manual review. The content monitoring team also conducts random screening on content that has passed the
machine screening process. We regularly communicate with relevant government authorities to stay abreast of relevant laws
and regulations to ensure compliance. We provide periodic and comprehensive training to our monitoring team to ensure and
enhance their understanding of regulatory requirements.
We conduct thorough background checks on our content providers. We request entities to provide us with copies of
registration information and organization code certificate, and individuals to provide us with copies of official governmental
ID. We request individuals to provide a mobile phone number, which is registered with one’s ID. We monitor all live content
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broadcast on our platform in real time using both machine screening and manual review. Despite our content monitoring
efforts, we may still be subject to risks arising from contents on our platform. See “Item 3. Key Information—D. Risk
Factors—Risks Related to Our Business and Industry—Videos and other content displayed on our platform may be found
objectionable by PRC regulatory authorities and may subject us to penalties and other administrative actions.”
Competition
We primarily compete with Tencent Video and Youku for both users and advertising customers. We also compete with
other internet media and entertainment services, such as internet and social platforms and short-form video platforms, as well
as major TV stations. For a discussion of risks related to competition, see “Item 3. Key Information—D. Risk Factors—We
operate in a highly competitive market and we may not be able to compete effectively.”
Seasonality
Seasonal fluctuations have affected, and are likely to affect our business in the future. Historically, we have experienced
lower online advertising services revenue in the first quarter of each year in connection with the Chinese New Year holiday as
advertisers limit their budget for online platforms. For a discussion of risk related to seasonality and fluctuation of our
operating results, see “Item 3. Key Information — D. Risk Factor—Risks Related to Our Business and Industry—Our quarterly
operating results may fluctuate, which makes our results of operations difficult to predict and may cause our quarterly results of
operations to fall short of expectations.”
Insurance
As required by laws and regulations in China, we participate in various employee social benefits plans that are organized
by municipal and provincial governments, including medical insurance, job-related injury insurance, maternity insurance and
unemployment insurance. We do not have any business liability or disruption insurance coverage for our operations in China.
See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Business—We have limited business insurance
coverage.”
Government Regulations
PRC Regulations
This section sets forth a summary of the most significant rules and regulations that affect our business activities in China.
Regulations on Value-added Telecommunication Services
On September 25, 2000, the State Council promulgated the Telecommunications Regulations of the People’s Republic of
China, or the Telecom Regulations, which was amended on July 29, 2014 and February 6, 2016. The Telecom Regulations is
the primary PRC law governing telecommunication services and sets out the general regulatory framework for
telecommunication services provided by PRC companies. The Telecom Regulations distinguishes between “basic
telecommunication services” and “value-added telecommunication services.” The Telecom Regulations defines value-added
telecommunications services as telecommunications and information services provided through public network infrastructures.
Pursuant to the Telecom Regulations, commercial operators of value-added telecommunications services must first obtain an
operating license from the MIIT, or its provincial level counterparts.
The Catalog of Telecommunications Business, or the Catalog, which was issued as an attachment to the Telecom
Regulations and updated in June 11, 2001, February 21, 2003, December 28, 2015 and June 6, 2019, further categorizes value-
added telecommunication services into two classes: Class 1 value-added telecommunication services and Class 2 value-added
telecommunication services. Information services provided via cable networks, mobile networks or internet fall within Class 2
value-added telecommunications services.
On July 3, 2017, the MIIT issued the Measures on the Administration of Telecommunications Business Operating
Permits, or the Telecom License Measures, which became effective on September 1, 2017, to supplement the Telecom
Regulations. The Telecom License Measures sets forth the types of licenses required to operate value-added
telecommunications services and the qualifications and procedures for obtaining such licenses. The Telecom License Measures
also provides that an operator providing value-added services in multiple provinces is required to obtain an inter-regional
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license, whereas an operator providing value-added services in one province is required to obtain an intra-provincial license.
Any telecommunication services operator must conduct its business in accordance with the specifications in its license.
We engage in business activities that are value-added telecommunications services as defined in the Telecom
Regulations and the Catalog. To comply with the relevant laws and regulations, Beijing iQIYI and Shanghai Zhong Yuan have
each obtained the ICP License, which will remain effective until September 8, 2021 and May 11, 2021, respectively.
Regulations on Foreign Direct Investment in Value-Added Telecommunications Companies
Foreign direct investment in telecommunications companies in China is governed by the Provisions on the
Administration of Foreign-Invested Telecommunications Enterprises, which was promulgated by the State Council on
December 11, 2001 and amended on September 10, 2008 and February 6, 2016. These regulations require that foreign-invested
value-added telecommunications enterprises in China must be established as Sino-foreign equity joint ventures and that the
foreign investors may acquire up to 50% equity interests in such joint ventures. In addition, a major foreign investor in a value-
added telecommunications business in China must demonstrate a good track record and experience in operating value-added
telecommunications businesses. Moreover, foreign investors that meet these requirements must obtain approvals from the MIIT
and the MOFCOM, to provide value-added telecommunication services in China and the MIIT and the MOFCOM retain
considerable discretion in granting such approvals.
On July 13, 2006, the Ministry of Information Industry, or the MII, released the Notice on Strengthening the
Administration of Foreign Investment in the Operation of Value-added Telecommunications Business, or the MII Notice,
pursuant to which, for any foreign investor to invest in telecommunications businesses in China, a foreign-invested
telecommunications enterprise must be established and such enterprise must apply for the relevant telecommunications
business operation licenses. Furthermore, under the MII Notice, domestic telecommunications enterprises may not rent,
transfer or sell a telecommunications business operation license to foreign investors in any form, and they may not provide any
resources, premises, facilities and other assistance in any form to foreign investors for their illegal operation of any
telecommunications business in China. In addition, under the MII Notice, the internet domain names and registered trademarks
used by a value-added telecommunication service operator shall be legally owned by such operator or its shareholders.
Furthermore, the Guidance Catalog of Industries for Foreign Investment, or the Foreign Investment Catalog, the latest
version of which was promulgated jointly by MOFCOM and the National Development and Reform Commission, or the
NDRC, on June 28, 2017 and became effective on July 28, 2017, classifies businesses into three categories with regard to
foreign investment: (i) “encouraged”, (ii) “restricted”, and (iii) “prohibited”. The latter two categories are included in the
negative list, which was first introduced into the Foreign Investment Catalog in 2017, and listed, in a unified manner, the
restrictive measures for the entry of foreign investment. On June 28, 2018, MOFCOM and NDRC jointly promulgated the
Special Administrative Measures (2018 Negative List) for Foreign Investment Access, or the Special Administrative Measures,
which replaced the negative list attached to the Foreign Investment Catalog in 2017. On June 30, 2019, MOFCOM and NDRC
jointly promulgated the Special Administrative Measures (2019 Negative List) for Foreign Investment Access, or the Special
Administrative Measures, which replaced the 2018 Negative List. Industries that are not listed in the Foreign Investment
Catalog or the Special Administrative Measures are permitted areas for foreign investments, and are generally open to foreign
investment unless specifically restricted by other PRC regulations. Our business falls under value-added telecommunications
services, which are listed under the Special Administrative Measures.
In view of these restrictions on foreign direct investment in value-added telecommunications services and certain other
types of businesses under which our business may fall, including internet culture services, internet audio-video program
services and radio/television programs production and operation business, we have established various domestic consolidated
affiliated entities to engage in value-added telecommunications services. For a detailed discussion of our consolidated affiliated
entities, see “Item 4. Information on the Company—C. Organizational Structure.” Due to the lack of interpretative guidance
from the relevant PRC governmental authorities, there are uncertainties regarding whether PRC governmental authorities
would consider our corporate structure and contractual arrangements to constitute foreign ownership of a value-added
telecommunications business. See “Item 3. Key Information — D. Risk Factors—Risks Related to Our Corporate Structure—If
the PRC government finds that the agreements that establish the structure for operating certain of our operations in China do
not comply with PRC regulations relating to the relevant industries, or if these regulations or the interpretation of existing
regulations change in the future, we could be subject to severe penalties or be forced to relinquish our interests in those
operations.” In order to comply with PRC regulatory requirements, we operate a substantial portion of our business through our
consolidated affiliated entities, which we have contractual relationships with but we do not have actual ownership interests in.
If our current ownership structure is found to be in violation of current or future PRC laws, rules or regulations regarding the
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legality of foreign investment in value-added telecommunications services and other types of businesses on which foreign
investment is restricted or prohibited, we could be subject to severe penalties.
Regulations on Internet Content Providers
The Administrative Measures on Internet Information Services, or the Internet Content Measures, which was
promulgated by the State Council on September 25, 2000 and amended on January 8, 2011, set out guidelines on the provision
of internet information services. The Internet Content Measures specifies that internet information services regarding news,
publications, education, medical and health care, pharmacy and medical appliances, among other things, are required to be
examined, approved and regulated by the relevant authorities. Internet information providers are prohibited from providing
services beyond those included in the scope of their licenses or filings. Furthermore, the Internet Content Measures specifies a
list of prohibited content. Internet information providers are prohibited from producing, copying, publishing or distributing
information that is humiliating or defamatory to others or that infringes the legal rights of others. Internet information providers
that violate such prohibition may face criminal charges or administrative sanctions. Internet information providers must
monitor and control the information posted on their websites. If any prohibited content is found, they must remove the content
immediately, keep a record of such content and report to the relevant authorities.
The Internet Content Measures classifies internet information services into commercial internet information services and
non-commercial internet information services. Commercial internet information services refer to services that provide
information or services to internet users with charge. A provider of commercial internet information services must obtain an
ICP License. As a provider of commercial internet information services, Beijing iQIYI and Shanghai Zhong Yuan have each
obtained an ICP License, which will remain effective until September 8, 2021 and May 11, 2021, respectively.
On December 15, 2019, the Office of the Central Cyberspace Affairs Commission promulgated the Provisions on the
Governance of Network Information Content Ecology, or the Network Information Content Provisions. According to the
Network Information Content Provisions, content platforms shall set up a mechanism for ecological governance of network
information content, develop detailed rules for ecological governance of the network information content, and improve systems
for user registration, account management, information release examination, posts and comments examination, among others.
If a content platform violates the Network Information Content Provisions, the competent cyberspace authorities may hold
interviews, give warnings and order the platform to make rectifications within a specified time limit. If the content platform
fails to do so or if the circumstances are severe, the cyberspace authorities may order such platform to suspend its information
update and impose other penalties. As a provider of commercial internet information services, we are required to comply with
the Network Information Content Provisions. See “Item 3. Key Information — D. Risk Factors—Risks Related to Our
Business and Industry—Videos and other content displayed on our platform may be found objectionable by PRC regulatory
authorities and may subject us to penalties and other administrative actions.”
Regulations on Internet Audio-video Program Services
On December 20, 2007, the MII and the SARFT, jointly issued the Administrative Provisions for the Internet Audio-
Video Program Service, or the Audio-video Program Provisions, which came into effect on January 31, 2008 and was amended
on August 28, 2015. The Audio-video Program Provisions defines “internet audio-video program services” as producing,
editing and integrating of audio-video programs, supplying audio-video programs to the public via the internet, and providing
audio-video programs uploading and transmission services to a third party. Entities providing internet audio-video programs
services must obtain an internet audio-video program transmission license. Applicants for such licenses shall be state-owned or
state-controlled entities unless an internet audio-video program transmission license has been obtained prior to the
effectiveness of the Audio-video Program Provisions in accordance with the then-in-effect laws and regulations. In addition,
foreign-invested enterprises are not allowed to engage in the above-mentioned services. According to the Audio-video Program
Provisions and other relevant laws and regulations, audio-video programs provided by the entities supplying Internet audio-
video program services shall not contain any illegal content or other content prohibited by the laws and regulations, such as any
content against the basic principles in the PRC Constitution, any content that damages the sovereignty of the country or
national security, and any content that disturbs social order or undermine social stability. An audio-video program that has
already been broadcast shall be retained in full for at least 60 days. Movies, television programs and other media content used
as Internet audio-video programs shall comply with relevant administrative regulations on programs broadcasts through radio,
movie and television channels. Entities providing services related to Internet audio-video programs shall immediately delete
the audio-video programs violating laws and regulations, keep relevant records, report relevant authorities and implement other
regulatory requirements.
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The Categories of the Internet Audio-Video Program Services, or the Audio-video Program Categories, promulgated by
SAPPRFT on March 10, 2017, classifies internet audio/video programs into four categories: (I) Category I internet audio/video
program service, which is carried out with a form of radio station or television station; (II) Category II internet audio/video
program service, including (a) re-broadcasting service of current political news audio/video programs; (b) hosting,
interviewing, reporting and commenting service of arts, entertainment, technology, finance and economics, sports, education
and other specialized audio/video programs; (c) producing (interviewing not included) and broadcasting service of arts,
entertainment, technology, finance and economics, sports, education and other specialized audio/video programs; (d) producing
and broadcasting service of internet films/dramas; (e) aggregating and broadcasting service of films, television dramas and
cartoons; (f) aggregating and broadcasting service of arts, entertainment, technology, finance and economics, sports, education
and other specialized audio/video programs; and (g) live audio/video broadcasting service of cultural activities of common
social organizations, sport events or other organization activities; and (III) Category III internet audio/video program service,
including (a) aggregating service of online audio/video contents, and (b) re-broadcasting service of the audio/video programs
uploaded by internet users; and (IV) Category IV internet audio/video program service, including (a) re-broadcasting of the
radio/television program channels; (b) re-broadcasting of internet audio/video program channels; and (c) re-broadcasting of
live internet-based audio/video programs.
On May 27, 2016, the SAPPRFT issued the Notice on Relevant Issues concerning Implementing the Approval Works of
Upgrading Mobile Internet Audio-Video Program Service, or the Mobile Audio-Video Program Notice. The Mobile Audio-
Video Program Notice provides that the mobile Internet audio-video program services shall be deemed Internet audio-video
program service. Entities which have obtained the approvals to provide the Internet audio-video program services may use
mobile WAP websites or mobile applications to provide audio-video program services. Entities with regulatory approvals may
operate mobile applications to provide the audio-video program services. The types of the programs shall be within the
permitted scope as provided in the licenses and such mobile applications shall be filed with the NRTA and/or SFB.
On November 4, 2016, the State Internet Information Office issued the Administrative Regulations on Online Live-
broadcasting Services, or the Online Live-broadcasting Regulations, which came into effect on December 1, 2016. According
to the Online Live-broadcasting Regulations, when providing internet news information services, both online live-broadcasting
service providers and online live-broadcasting publishers must obtain the relevant licenses for providing internet news
information service and may only carry out internet news information services within the scope of their licenses. All online
live-broadcasting service providers (whether or not providing internet news information) must take certain actions to operate
their services, including establishing platforms for monitoring live-broadcasting content.
On March 16, 2018, the SAPPRFT issued the Notice on Further Regulating the Transmission Orders of Internet Audio-
video Programs, or the SAPPRFT Notice No. 21. According to the SAPPRFT Notice No. 21, online platforms shall not
illegally capture, edit, or reprogram audio-video programs, shall strengthen the administration of audio-video programs, such
as online movie clips and trailers, shall strengthen the management of the naming or sponsorship of the various programs, and
the relevant authorities shall strengthen their administration and supervision over online audio-video platforms, as well as radio
and television stations on content management. Among other, SAPPRFT Notice No. 21 requires that online audio-video
platforms shall not produce or disseminate programs that distort, parody or vilify classic literary works; shall not re-edit, re-
dub, or re-caption the subtitles of classic literary works, radio and television programs, network-based original audio-video
programs or intercept certain program segments and splice them into new programs; and shall not disseminate edited pieces of
works that distort the originals. Online platforms shall strictly supervise reprogramed videos uploaded by users and shall not
facilitate the dissemination of defective audio-video programs. In addition, when receiving a complaint about defective
programs from copyright owners, broadcasting agencies or producing agencies, online platforms shall immediately delete such
programs.
On October 31, 2018, the State Administration of Radio and Television issued the Notice on Further Strengthening the
Management of Radio and Television and Network Audiovisual Programs (“Notice 60”). According to Notice 60, all radio and
television broadcasting institutes, network audiovisual program service institutes and program production institutes shall stick
to the right political direction and strengthen value guidance; pursue people-centered creative orientation to curb bad
tendencies such as pursuing celebrities, pan-entertainment and so on; persist in providing high-quality content, constantly
innovate programs, and strictly control the remuneration of guests; and strengthen the governance of TV series, network series
(including network movies) to promote the benign development of the industry; shall strengthen the use and management of
ratings (click-through rate) survey data and resolutely crack down on ratings (click-through rate) forgeries, etc. Notice 60
further provides that as to main network audiovisual programs, the total remuneration of all guests in each program shall not
exceed 40% of the total cost of the program, the total remuneration of main guests in each program shall not exceed 40% of the
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total remuneration of all guests, and information such as the names, salaries and cost proportion of the guests shall be reported
to the State Administration of Radio and Television before going online. Meanwhile, the total remuneration of all actors of
each TV series and network series (including network movies) shall not exceed 40% of the total cost of production, of which
the total remuneration of main actors shall not exceed 70% of the total remuneration of all actors.
On December 27, 2018, the State Administration of Radio and Television issued the Notice on the Upgrading of the
Network Audiovisual Program Information Recording System (“Notice 158”). According to the Notice 158, the State
Administration of Radio and Television has added a new module called “Main Network Movies and Teleplays Information
Recording System” (“Recording System”) in “Network Play, Micro Film and other Network Audiovisual Program Information
Recording System”. Since February 15, 2019, before the production of main network movies and teleplays (including network
plays, network movies and network animations), the producers shall provide relevant information, such as name, type, content
outline, budget making, etc. Main network movies and teleplays shall include network series (network animations) with total
investment of more than RMB5 million and network movies with an investment of more than RMB1 million. After shooting
and production of main network movies and teleplays, the producers shall provide relevant information, such as the expected
broadcasting platform, amount of actual investment, actor’s remuneration and so on in the Recording System, and submit the
finished programs to the relevant radio and television administrative departments. Main network series, network movies and
network animations with on-line filing numbers could be broadcasted and promoted on the home pages of various audio-visual
program websites, or could be used for investment promotion, membership recommendation, online recommendation and
program optimization of audio-visual program websites. Beijing iQiyi has obtained an internet audio-video program
transmission license which will remain effective until October 23, 2021, covering certain audio-video program services as
provided in category II and Shanghai Zhong Yuan has obtained an internet audio-video program transmission license which
will remain effective until March 23, 2020, covering certain audio-video program services as provided in category II, category
III and category IV.
Regulations on Production and Operation of Radio/Television Programs
On July 19, 2004, the SARFT promulgated the Administrative Measures on the Production and Operation of Radio and
Television Programs, or the Radio and Television Program Production Measures, which came into effect on August 20, 2004
and was amended on August 28, 2015 and October 31, 2018. The Radio and Television Program Production Measures
provides that any business that produces or operates radio or television programs must first obtain a Radio and Television
Program Production and Operation Permit. Entities holding such permits shall conduct their business within the permitted
scope as provided in their permits. In addition, foreign-invested enterprises are not allowed to engage in the above-mentioned
services. Each of Beijing iQIYI, Shanghai Zhong Yuan and iQIYI Pictures has obtained a Radio and Television Program
Production and Operation Permit for their respective businesses.
Regulations on Online Culture Administration
According to the Interim Administrative Provisions on Internet Culture, or the Internet Culture Provisions, promulgated
by the Ministry of Culture, or the MOC, on February 17, 2011, and amended on December 15, 2017. Internet culture activities
include: (i) production, reproduction, import, release or broadcast of internet culture products (such as online music, online
game, online performance and cultural products by certain technical means and copied to the internet for spreading); (ii)
distribution or publication of cultural products on internet; and (iii) exhibitions, competitions and other similar activities
concerning internet culture products. The Internet Culture Provisions further classifies internet cultural activities into
commercial internet cultural activities and non-commercial internet cultural activities. Entities engaging in commercial internet
cultural activities must apply to the relevant authorities for a Network Cultural Business Permit, while non-commercial cultural
entities are only required to report to related culture administration authorities within 60 days of the establishment of such
entity. If any entity engages in commercial internet culture activities without approval, the cultural administration authorities or
other relevant government may order such entity to cease to operate Internet culture activities as well as levying penalties
including administrative warning, fines up to RMB30,000 and listing such entity on the cultural market blacklist to impose
credit penalty in case of continued non-compliance. In addition, foreign-invested enterprises are not allowed to engage in the
above-mentioned services except online music. Each of Beijing iQIYI and Shanghai Zhong Yuan has obtained a Network
Cultural Business Permit from the relevant authorities.
Regulations on Online Advertising Services
On April 24, 2015, the Standing Committee of the National People’s Congress enacted the Advertising Law of the
People’s Republic of China, or the New Advertising Law, effective on September 1, 2015 and amended on October 26, 2018.
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The New Advertising Law increases the potential legal liability of advertising services providers and strengthens regulations of
false advertising. On July 4, 2016, the State Administration for Industry and Commerce, or the SAIC, issued the Interim
Measures of the Administration of Online Advertising, or the SAIC Interim Measures, effective on September 1, 2016. The
New Advertising Law and the SAIC Interim Measures require that online advertisements may not affect users’ normal internet
use and internet pop-up ads must display a “close” sign prominently and ensure one-key closing of the pop-up windows. The
SAIC Interim Measures provides that all online advertisements must be marked “Advertisement” so that viewers can easily
identify them as such. Moreover, the SAIC Interim Measures treats paid search results as advertisements that are subject to
PRC advertisement laws, and requires that paid search results be conspicuously identified on search result pages as
advertisements. The New Advertising Law and SAIC Interim Measures require us to conduct more stringent examination and
monitoring of our advertisers and the content of their advertisements.
Regulations on Internet Publishing
On February 4, 2016, the SAPPRFT and MIIT jointly issued the Rules for the Administration for Internet Publishing
Services, or the Internet Publishing Rules, which became effective on March 10, 2016, to replace the Provisional Rules for the
Administration for Internet Publishing that had been jointly issued by the SAPPRFT and the MIIT on June 27, 2002. The
Internet Publishing Rules defines “internet publications” as digital works that are edited, produced, or processed to be
published and provided to the public through the internet, including (i) original digital works, such as pictures, maps, games,
and comics; (ii) digital works with content that is consistent with the type of content that has been published in media such as
books, newspapers, periodicals, audio-visual products, and electronic publications; (iii) digital works in the form of online
databases compiled by selecting, arranging, and compiling other types of digital works; and (iv) other types of digital works
identified by the SAPP. Under the Internet Publishing Rules, internet operators distributing such publications via internet are
required to apply for an internet publishing license with the relevant governmental authorities and for SAPP approval before
distributing internet publications. Shanghai Zhong Yuan currently holds an internet publishing license to provide the internet
publications to the public through the internet, while Beijing iQIYI is in the process of applying for the internet publishing
license.
Regulations on Online Games
In September 2009, the General Administration of Press and Publication, or the GAPP, together with the National
Copyright Administration, and the National Office of Combating Pornography and Illegal Publications jointly issued the Notice
on Further Strengthening on the Administration of Pre-examination and Approval of Online Game and the Examination and
Approval of Imported Online Game, or the Circular 13. The Circular 13 states that foreign investors are not permitted to invest
in online game operating businesses in the PRC via wholly foreign-owned entities, Sino-foreign equity joint ventures or
cooperative joint ventures or to exercise control over or participate in the operation of domestic online game businesses
through indirect means, such as other joint venture companies or contractual or technical arrangements. If our contractual
arrangements were deemed under the Circular 13 to be an “indirect means” for foreign investors to exercise control over or
participate in the operation of a domestic online game business, our contractual arrangements might be challenged by the
SAPP. We are not aware of any online game companies which use the same or similar contractual arrangements having been
challenged by the GAPP, the SAPPRFT or the SAPP as using those contractual arrangements as an “indirect means” for
foreign investors to exercise control over or participate in the operation of a domestic online game business or having been
penalized or ordered to terminate operations since the Circular 13 became effective. However, it is unclear whether and how
the Circular 13 might be interpreted or implemented in the future. See “Key Information—D. Risk Factors—If the PRC
government finds that the agreements that establish the structure for operating certain of our operations in China do not comply
with PRC regulations relating to the relevant industries, or if these regulations or the interpretation of existing regulations
change in the future, we could be subject to severe penalties or be forced to relinquish our interests in those operations.”
Regulations on E-Commerce
The Standing Committee of the National People’s Congress enacted the PRC E-Commerce Law on August 31, 2018,
which came into effect on January 1, 2019. Under the PRC E-Commerce Law, E-Commerce refers to operating activities of
selling goods or providing services through the internet or other information networks. The PRC E-Commerce Law generally
applies to: (i) platform operators, which refer to legal persons or unincorporated organizations that provide network places of
business, transaction matching, information release and other services to enable the transaction parties to carry out independent
transaction activities; (ii) operators on the platform, which refer to e-commerce operators that sell goods or provide services to
customers through e-commerce platforms; and (iii) other e-commerce operators that sell goods or provide services through
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self-established websites or other network services. The PRC E-Commerce Law also provides rules in relation to e-commerce
contracts, dispute settlements, e-commerce development as well as legal liabilities involved in e-commerce.
Regulations on Information Security, Censorship and Privacy
The Standing Committee of the National People’s Congress, China’s national legislative body, enacted the Decisions on
the Maintenance of Internet Security on December 28, 2000 and amended them on August 27, 2009 that may subject persons to
criminal liabilities in China for any attempt to use the internet to: (i) gain improper entry to a computer or system of strategic
importance; (ii) disseminate politically disruptive information; (iii) leak state secrets; (iv) spread false commercial information
or (v) infringe upon intellectual property rights. In 1997, the Ministry of Public Security issued the Administration Measures on
the Security Protection of Computer Information Network with International Connections which was amended in 2011 and
prohibits using the internet to leak state secrets or to spread socially destabilizing materials. If an ICP license holder violates
these measures, the PRC government may revoke its ICP license and shut down its websites. Pursuant to the Ninth Amendment
to the Criminal Law issued by the Standing Committee of the National People’s Congress on August 29, 2015, effective on
November 1, 2015, any ICP provider that fails to fulfill the obligations related to internet information security as required by
applicable laws and refuses to take corrective measures, will be subject to criminal liability for (i) any large-scale
dissemination of illegal information; (ii) any severe effect due to the leakage of users’ personal information; (iii) any serious
loss of evidence of criminal activities; or (iv) other severe situations, and any individual or entity that (i) sells or provides
personal information to others unlawfully or (ii) steals or illegally obtains any personal information will be subject to criminal
liability in severe situations.
The Cybersecurity Law of the PRC, or the PRC Cybersecurity Law, which was promulgated on November 7, 2016 by the
Standing Committee of the National People’s Congress and came into effect on June 1, 2017, provides that network operators
shall meet their cyber security obligations and shall take technical measures and other necessary measures to protect the safety
and stability of their networks. Under the PRC Cybersecurity Law, network operators are subject to various security protection-
related obligations, including: (i) network operators shall comply with certain obligations regarding maintenance of the security
of internet systems; (ii) network operators shall verify users’ identities before signing agreements or providing certain services
such as information publishing or real-time communication services; (iii) when collecting or using personal information,
network operators shall clearly indicate the purposes, methods and scope of the information collection, the use of information
collection, and obtain the consent of those from whom the information is collected; (iv) network operators shall strictly
preserve the privacy of user information they collect, and establish and maintain systems to protect user privacy; (v) network
operators shall strengthen management of information published by users, and when they discover information prohibited by
laws and regulations from publication or dissemination, they shall immediately stop dissemination of that information,
including taking measures such as deleting the information, preventing the information from spreading, saving relevant
records, and reporting to the relevant governmental agencies.
On January 23, 2019, the SAMR, the Office of the Central Cyberspace Affairs Commission, the MIIT and the Ministry
of Public Security jointly issued the Announcement on Carrying out Special Campaigns against Mobile Internet Application
Programs Collecting and Using Personal Information in Violation of Laws and Regulations, or “the App Announcement,”
which prohibits mobile app operators from collecting personal information irrelevant to their services, or forcing users to give
authorization in disguised manner. According to the App Announcement, mobile app operators shall indicate to users the rules
for collecting and using personal information in a simple, concise and easy-to-understand manner, with permission
independently granted by the user. Furthermore, coercive or excessive collection of personal information, collection and use of
personal information without user permission, leakage and loss of information or possible leakage and loss of personal
information without any remedial measure, illegal use of personal information are prohibited. On November 28, 2019, the
SAMR, the Office of the Central Cyberspace Affairs Commission, the MIIT and the Ministry of Public Security jointly issued
the Measures for the Determination of the Collection and Use of Personal Information by Apps in Violation of Laws and
Regulations, which provides guidance for the regulatory authorities to identify the illegal collection and use of personal
information through mobile apps, and for the app operators to conduct self-examination and self-correction and for other
participants to voluntarily monitor compliance.
On October 1, 2019, the Office of the Central Cyberspace Affairs Commission promulgated the Cyber Protection of
Children's Personal Information Provisions, which requires, among others, that network operators who collect, store, use,
transfer and disclose personal information of children under the age of 14 shall establish special rules and user agreements for
the protection of children’s personal information, inform the children’s guardians in a noticeable and clear manner, and shall
obtain the consent of the children’s guardians.
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While we take measures to comply with all applicable data privacy and protection laws and regulations, we cannot
guarantee the effectiveness of the measures undertaken by us and business partners. See “Item 3. Key Information—D. Risk
Factors—Risks Related to Our Business and Industry—Our business is subject to complex and evolving Chinese and
international laws and regulations regarding privacy and data protection. Many of these laws and regulations are subject to
change and uncertain interpretation, and could result in claims, changes to our business practices, increased cost of operations,
or declines in user growth or engagement, or otherwise harm our business. ”
Regulations on Intellectual Property Rights
Regulations on copyright
The Copyright Law of the PRC, or the Copyright Law, which took effect on June 1, 1991 and was amended in 2001 and
in 2010, provides that Chinese citizens, legal persons, or other organizations shall, whether published or not, own copyright in
their copyrightable works, which include, among others, works of literature, art, natural science, social science, engineering
technology and computer software. Copyright owners enjoy certain legal rights, including right of publication, right of
authorship and right of reproduction. The Copyright Law as revised in 2001 extends copyright protection to Internet activities
and products disseminated over the Internet. In addition, Copyright Law provides for a voluntary registration system
administered by the China Copyright Protection Center, or the CPCC. According to the Copyright Law, an infringer of the
copyrights shall be subject to various civil liabilities, which include ceasing infringement activities, apologizing to the
copyright owners and compensating the loss of copyright owner. Infringers of copyright may also subject to fines and/or
administrative or criminal liabilities in severe situations.
The Computer Software Copyright Registration Measures, or the Software Copyright Measures, promulgated by the
National Copyright Administration on April 6, 1992 and amended on May 26, 2000 and February 20, 2002, regulates
registrations of software copyright, exclusive licensing contracts for software copyright and assignment agreements. The
National Copyright Administration, or the NCA administers software copyright registration and the CPCC, is designated as the
software registration authority. The CPCC shall grant registration certificates to the Computer Software Copyrights applicants
which meet the requirements of both the Software Copyright Measures and the Computer Software Protection Regulations
(Revised in 2013).
The Provisions of the Supreme People’s Court on Certain Issues Related to the Application of Law in the Trial of Civil
Cases Involving Disputes on Infringement of the Information Network Dissemination Rights specifies that disseminating works,
performances or audio-video products by the internet users or the internet service providers via the internet without the
permission of the copyright owners shall be deemed to have infringed the right of dissemination of the copyright owner.
The Measures for Administrative Protection of Copyright Related to Internet, which was jointly promulgated by the
NCA and the MIIT on April 29, 2005 and became effective on May 30, 2005, provides that upon receipt of an infringement
notice from a legitimate copyright holder, an ICP operator must take remedial actions immediately by removing or disabling
access to the infringing content. If an ICP operator knowingly transmits infringing content or fails to take remedial actions after
receipt of a notice of infringement that harms public interest, the ICP operator could be subject to administrative penalties,
including an order to cease infringing activities, confiscation by the authorities of all income derived from the infringement
activities, or payment of fines.
On May 18, 2006, the State Council promulgated the Regulations on the Protection of the Right to Network
Dissemination of Information (as amended in 2013). Under these regulations, an owner of the network dissemination rights
with respect to written works, performance or audio or video recordings who believes that information storage, search or link
services provided by an Internet service provider infringe his or her rights may require that the Internet service provider delete,
or disconnect the links to, such works or recordings.
As of December 31, 2019, we have registered 374 software copyrights in the PRC.
Patent law
According to the Patent Law of the PRC (Revised in 2008), the State Intellectual Property Office is responsible for
administering patent law in the PRC. The patent administration departments of provincial, autonomous region or municipal
governments are responsible for administering patent law within their respective jurisdictions. The Chinese patent system
adopts a first-to-file principle, which means that when more than one person file different patent applications for the same
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invention, only the person who files the application first is entitled to obtain a patent of the invention. To be patentable, an
invention or a utility model must meet three criteria: novelty, inventiveness and practicability. A patent is valid for twenty
years in the case of an invention and ten years in the case of utility models and designs. As of December 31, 2019, we have
applied for approximately 6,706 patents in the PRC, among which 3,858 have been registered.
Trademark law
Trademarks are protected by the Trademark Law of the PRC (Revised in 2013) which was adopted in 1982 and
subsequently amended in 1993, 2001, 2013 and 2019 respectively as well as by the Implementation Regulations of the PRC
Trademark Law adopted by the State Council in 2002 and as most recently amended on April 29, 2014. The Trademark Office
of the SAMR handles trademark registrations. The Trademark Office grants a ten-year term to registered trademarks and the
term may be renewed for another ten-year period upon request by the trademark owner. A trademark registrant may license its
registered trademarks to another party by entering into trademark license agreements, which must be filed with the Trademark
Office for its record. As with patents, the Trademark Law has adopted a first-to-file principle with respect to trademark
registration. If a trademark applied for is identical or similar to another trademark which has already been registered or subject
to a preliminary examination and approval for use on the same or similar kinds of products or services, such trademark
application may be rejected. Any person applying for the registration of a trademark may not injure existing trademark rights
first obtained by others, nor may any person register in advance a trademark that has already been used by another party and
has already gained a “sufficient degree of reputation” through such party’s use. As of December 31, 2019, we have applied for
registration of 4,084 trademarks with the Trademark Office of the SAMR, among which 3,392 have been registered.
Regulations on domain names
The MIIT promulgated the Measures on Administration of Internet Domain Names, or the Domain Name Measures, on
August 24, 2017, which took effect on November 1, 2017 and replaced the Administrative Measures on China Internet Domain
Names promulgated by MII on November 5, 2004. According to the Domain Name Measures, the MIIT is in charge of the
administration of PRC internet domain names. The domain name registration follows a first-to-file principle. Applicants for
registration of domain names shall provide the true, accurate and complete information of their identities to domain name
registration service institutions. The applicants will become the holder of such domain names upon the completion of the
registration procedure. As of December 31, 2019, we have registered 172 domain names in the PRC.
Regulations on Foreign Exchange
General administration of foreign exchange
Under the PRC Foreign Currency Administration Rules promulgated on January 29, 1996 and most recently amended on
August 5, 2008 and various regulations issued by the SAFE and other relevant PRC government authorities, Renminbi is
convertible into other currencies for current account items, such as trade-related receipts and payments and payment of interest
and dividends. The conversion of Renminbi into other currencies and remittance of the converted foreign currency outside the
PRC for of capital account items, such as direct equity investments, loans and repatriation of investment, requires the prior
approval from the SAFE or its local office.
Payments for transactions that take place within the PRC must be made in Renminbi. Unless otherwise approved, PRC
companies may not repatriate foreign currency payments received from abroad or retain the same abroad. Foreign-invested
enterprises may retain foreign exchange in accounts with designated foreign exchange banks under the current account items
subject to a cap set by the SAFE or its local office. Foreign exchange proceeds under the current accounts may be either
retained or sold to a financial institution engaged in settlement and sale of foreign exchange pursuant to relevant SAFE rules
and regulations. For foreign exchange proceeds under the capital accounts, approval from the SAFE is generally required for
the retention or sale of such proceeds to a financial institution engaged in settlement and sale of foreign exchange.
Pursuant to the Circular of the SAFE on Further Improving and Adjusting Foreign Exchange Administration Policies for
Direct Investment, or the SAFE Circular No. 59 promulgated by SAFE on November 19, 2012, which became effective on
December 17, 2012 and was further amended on May 4, 2015 and on October 10, 2018, approval is not required for opening a
foreign exchange account and depositing foreign exchange into the accounts relating to the direct investments. SAFE Circular
No. 59 also simplified foreign exchange-related registration required for the foreign investors to acquire the equity interests of
Chinese companies and further improve the administration on foreign exchange settlement for foreign-invested enterprises.
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Pursuant to the Circular on Further Simplifying and Improving the Foreign Currency Management Policy on Direct
Investment, or the SAFE Circular No. 13, effective from June 1, 2015, which cancels the administrative approvals of foreign
exchange registration of direct domestic investment and direct overseas investment and simplifies the procedure of foreign
exchange-related registration, the investors shall register with banks for direct domestic investment and direct overseas
investment.
The Circular on Reforming the Management Approach regarding the Settlement of Foreign Capital of Foreign-invested
Enterprise, or the SAFE Circular No. 19, which was promulgated by the SAFE on March 30, 2015 and became effective on
June 1, 2015, provides that a foreign-invested enterprise may, according to its actual business needs, settle with a bank the
portion of the foreign exchange capital in its capital account for which the relevant foreign exchange administration has
confirmed monetary capital contribution rights and interests (or for which the bank has registered the injection of the monetary
capital contribution into the account). Pursuant to the SAFE Circular No.19, for the time being, foreign-invested enterprises are
allowed to settle 100% of their foreign exchange capitals on a discretionary basis; a foreign-invested enterprise shall truthfully
use its capital for its own operational purposes within the scope of business; where an ordinary foreign-invested enterprise
makes domestic equity investment with the amount of foreign exchanges settled, the invested enterprise shall first go through
domestic re-investment registration and open a corresponding account for foreign exchange settlement pending payment with
the foreign exchange administration or the bank at the place where it is registered.
The Circular on Reforming and Regulating Policies on the Control over Foreign Exchange Settlement of Capital
Accounts, or the SAFE Circular No. 16, which was promulgated by the SAFE and became effective on June 9, 2016, provides
that enterprises registered in the PRC may also convert their foreign debts from foreign currency into Renminbi on self-
discretionary basis. The SAFE Circular No. 16 also provides an integrated standard for conversion of foreign exchange under
capital account items (including but not limited to foreign currency capital and foreign debts) on self-discretionary basis, which
applies to all enterprises registered in the PRC.
According to the Measures for Reporting of Information on Foreign Investment, which was promulgated by the
MOFCOM and the SAMR, which has replaced the SAIC, became effective on January 1, 2020, the Administrative Regulations
on the Company Registration, which was promulgated by the State Council on June 24, 1994, became effective on July 1, 1994
and latest amended on February 6, 2016, and other laws and regulations governing the foreign invested enterprises and
company registrations, the foreign invested enterprise shall be registered with the SAMR and shall submit investment
information to the competent commercial authorities through the enterprise registration system and the national enterprise
credit information publicity system.
Based on SAFE Circular No.13 and other laws and regulations relating to foreign exchange, when setting up a new
foreign-invested enterprise, the foreign invested enterprise shall register with the bank located at its registered place after
obtaining the business license, and if there is any change in capital or other changes relating to the basic information of the
foreign-invested enterprise, including without limitation any increase in its registered capital or total investment, the foreign
invested enterprise shall register such changes with the bank located at its registered place after obtaining the approval from or
completing the filing with competent authorities. Pursuant to the relevant foreign exchange laws and regulations, the above-
mentioned foreign exchange registration with the banks will typically take less than four weeks upon the acceptance of the
registration application.
Based on the forgoing, if we intend to provide funding to our wholly foreign owned subsidiaries through capital injection
at or after their establishment, we shall register the establishment of and any follow-on capital increase in our wholly foreign
owned subsidiaries with the SAMR or its local counterparts, file such via the FICMIS and register such with the local banks for
the foreign exchange related matters.
Loans by the Foreign Companies to their PRC Subsidiaries
A loan made by foreign investors as shareholders in a foreign invested enterprise is considered to be foreign debt in
China and is regulated by various laws and regulations, including the Regulation of the People’s Republic of China on Foreign
Exchange Administration, the Interim Provisions on the Management of Foreign Debts, the Statistical Monitoring of Foreign
Debts Tentative Provisions, the Detailed Rules for the Implementation of Provisional Regulations on Statistics and Supervision
of External Debt, and the Administrative Measures for Registration of Foreign Debts. Under these rules and regulations, a
shareholder loan in the form of foreign debt made to a PRC entity does not require the prior approval of SAFE. However, such
foreign debt must be registered with and recorded by SAFE or its local branches within 15 business days after entering into the
foreign debt contract. Pursuant to these rules and regulations, the balance of the foreign debts of a foreign invested enterprise
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shall not exceed the difference between the total investment and the registered capital of the foreign invested enterprise, or
Total Investment and Registered Capital Balance.
Pursuant to the Interim Provisions of the State Administration for Industry and Commerce on the Ratio of the Registered
Capital to the Total Investment of a Sino-Foreign Equity Joint Venture Enterprise, or the Provisions on Ratio of the Registered
Capital to the Total Investment, promulgated by SAIC on February 17, 1987 and effective on March 1, 1987, with respect to a
Sino-foreign equity join venture, the registered capital shall be (i) no less than 7/10 of its total investment, if the total
investment is US$3 million or under US$3 million; (ii) no less than 1/2 of its total investment, if the total investment is ranging
from US$3 million to US$10 million (including US$10 million), provided that the registered capital shall not be less than
US$2.1 million if the total investment is less than US$4.2 million; (iii) no less than 2/5 of its total investment, if the total
investment is ranging from US$10 million to US$30 million (including US$30 million), provided that the registered capital
shall not be less than US$5 million if the total investment is less than US$12.5 million; and (iv) no less than 1/3 of its total
investment, if the total investment exceeds US$30 million, provided that the registered capital shall not be less than US$12
million if the total investment is less than US$36 million.
On January 11, 2017, the PBOC promulgated the Notice of the People’s Bank of China on Matters concerning the
Macro-Prudential Management of Full-Covered Cross-Border Financing, or the PBOC Notice No. 9. Pursuant to the PBOC
Notice No. 9, within a transition period of one year from January 11, 2017, the foreign invested enterprises may adopt the
currently valid foreign debt management mechanism, or Current Foreign Debt Mechanism, or the mechanism as provided in
the PBOC Notice No. 9, or Notice No. 9 Foreign Debt Mechanism, at their own discretion. The PBOC Notice No. 9 provides
that, enterprises may conduct independent cross-border financing in RMB or foreign currencies as required. Pursuant to the
PBOC Notice No. 9, the outstanding cross-border financing of an enterprise (the outstanding balance drawn, here and below)
shall be calculated using a risk-weighted approach, or Risk-Weighted Approach, and shall not exceed the specified upper limit,
namely: risk-weighted outstanding cross-border financing ≤ the upper limit of risk-weighted outstanding cross-border
financing. Risk-weighted outstanding cross-border financing ∑ outstanding amount of RMB and foreign currency denominated
cross-border financing * maturity risk conversion factor * type risk conversion factor + ∑ outstanding foreign currency
denominated cross-border financing * exchange rate risk conversion factor. Maturity risk conversion factor shall be 1 for
medium- and long-term cross-border financing with a term of more than one year and 1.5 for short-term cross-border financing
with a term of less than one year. Type risk conversion factor shall be 1 for on-balance-sheet financing and 1 for off-balance-
sheet financing (contingent liabilities) for the time being. Exchange rate risk conversion factor shall be 0.5. The PBOC Notice
No. 9 further provides that the upper limit of risk-weighted outstanding cross-border financing for enterprises shall be 200% of
its net assets, or Net Asset Limits. Enterprises shall file with SAFE in its capital item information system after entering into the
relevant cross-border financing contracts and prior to three business day before drawing any money from the foreign debts.
Based on the foregoing, if we provide funding to our wholly foreign owned subsidiaries through shareholder loans, the
balance of such loans shall not exceed the Total Investment and Registered Capital Balance and we will need to register such
loans with SAFE or its local branches in the event that the Current Foreign Debt Mechanism applies, or the balance of such
loans shall be subject to the Risk-Weighted Approach and the Net Asset Limits and we will need to file the loans with SAFE in
its information system in the event that the Notice No. 9 Mechanism applies. According to the PBOC Notice No. 9, after a
transition period of one year from January 11, 2017, the PBOC and SAFE will determine the cross-border financing
administration mechanism for the foreign-invested enterprises after evaluating the overall implementation of the PBOC Notice
No. 9. As of the date of this annual report, neither PBOC nor SAFE has promulgated and made public any further rules,
regulations, notices or circulars in this regard. It is uncertain which mechanism will be adopted by PBOC and SAFE in the
future and what statutory limits will be imposed on us when providing loans to our PRC subsidiaries.
Offshore investment
Under the Circular of the SAFE on Issues Concerning the Foreign Exchange Administration over the Overseas
Investment and Financing and Round-trip Investment by Domestic Residents via Special Purpose Vehicles, or the SAFE
Circular 37, issued by the SAFE and effective on July 4, 2014, PRC residents are required to register with the local SAFE
branch prior to the establishment or control of an offshore special purpose vehicle, or SPV, which is defined as offshore
enterprises directly established or indirectly controlled by PRC residents for offshore equity financing of the enterprise assets
or interests they hold in China. An amendment to registration or subsequent filing with the local SAFE branch by such PRC
resident is also required if there is any change in basic information of the offshore company or any material change with
respect to the capital of the offshore company. At the same time, the SAFE has issued the Operation Guidance for the Issues
Concerning Foreign Exchange Administration over Round-trip Investment regarding the procedures for SAFE registration
under the SAFE Circular 37, which became effective on July 4, 2014 as an attachment of Circular 37.
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Under the relevant rules, failure to comply with the registration procedures set forth in the SAFE Circular 37 may result
in restrictions on the foreign exchange activities of the relevant onshore company, including the payment of dividends and
other distributions to its offshore parent or affiliates, and may also subject relevant PRC residents to penalties under PRC
foreign exchange administration regulations.
Regulations on dividend distribution
The principal laws and regulations regulating the dividend distribution of dividends by foreign-invested enterprises in the
PRC include the Company Law of the PRC, as amended in 2004, 2005, 2013 and 2018, the Wholly Foreign-owned Enterprise
Law promulgated in 1986 and amended in 2000 and 2016 and its implementation regulations promulgated in 1990 and
subsequently amended in 2001 and 2014, the Equity Joint Venture Law of the PRC promulgated in 1979 and subsequently
amended in 1990, 2001 and 2016 and its implementation regulations promulgated in 1983 and subsequently amended in 1986,
1987, 2001, 2011 and 2014, and the Cooperative Joint Venture Law of the PRC promulgated in 1988 and amended in 2000,
2016 and 2017 and its implementation regulations promulgated in 1995 and amended in 2014 and 2017. Under the current
regulatory regime in the PRC, foreign-invested enterprises in the PRC may pay dividends only out of their retained earnings, if
any, determined in accordance with PRC accounting standards and regulations. A PRC company is required to set aside as
statutory reserve funds at least 10% of its after-tax profit, until the cumulative amount of such reserve funds reaches 50% of its
registered capital unless laws regarding foreign investment provide otherwise. A PRC company shall not distribute any profits
until any losses from prior fiscal years have been offset. Profits retained from prior fiscal years may be distributed together
with distributable profits from the current fiscal year.
As of the date of this annual report, Beijing QIYI Century, Chongqing QIYI Tianxia Science & Technology Co., Ltd.,
iQIYI New Media, Tianjin iQIYI Network & Technology Co., Ltd., Chengdu iQIYI Culture Promotion Co., Ltd., Beijing
iQIYI Network & Technology Co., Ltd., Shanghai iQIYI Network & Technology Co., Ltd., Beijing iQIYI Interactive
Technology Co., Ltd. and Shanghai iQIYI New Media Technology Co., Ltd., our wholly foreign-owned subsidiaries are in an
accumulated loss position. Beijing QIYI Century, Chongqing QIYI Tianxia Science & Technology Co., Ltd., iQIYI New
Media, Tianjin iQIYI Network & Technology Co., Ltd., Chengdu iQIYI Culture Promotion Co., Ltd., Beijing iQIYI Network
& Technology Co., Ltd., Shanghai iQIYI Network & Technology Co., Ltd., Beijing iQIYI Interactive Technology Co., Ltd.
and Shanghai iQIYI New Media Technology Co., Ltd. have not and will not be able to pay dividends to our offshore entities
until they generate accumulated profits and meet the requirements for statutory reserve funds.
Regulations on Taxation
Enterprise Income Tax
On March 16, 2007, the Standing Committee of the National People’s Congress promulgated the Law of the PRC on
Enterprise Income Tax, or the EIT Law, which was amended on February 24, 2017 and December 29, 2018. On December 6,
2007, the State Council enacted the Regulations for the Implementation of the Law on Enterprise Income Tax, which came into
effect on January 1, 2008 and was amended on April 23, 2019. Under the EIT Law and its implementing regulations, both
resident enterprises and non-resident enterprises are subject to tax in the PRC. Resident enterprises are defined as enterprises
that are established in China in accordance with PRC laws, or that are established in accordance with the laws of foreign
countries but are actually or in effect controlled from within the PRC. Non-resident enterprises are defined as enterprises that
are organized under the laws of foreign countries and whose actual management is conducted outside the PRC, but who have
established institutions or premises in the PRC or income generated from inside the PRC. Under the EIT Law and relevant
implementing regulations, a uniform corporate income tax rate of 25% is applied. However, if non-resident enterprises have
not formed permanent establishments or premises in the PRC, or if their permanent establishment or premises in the PRC have
no actual relationship to the relevant income derived in the PRC, enterprise income tax is set at the rate of 10% with respect to
their income sourced from inside the PRC.
Value-added Tax
The Provisional Regulations of the PRC on Value-added Tax were promulgated by the State Council on December 13,
1993 and came into effect on January 1, 1994 which were subsequently amended on November 10, 2008 and came into effect
on January 1, 2009 and most recently amended on February 6, 2016 and November 19, 2017. The Detailed Rules for the
Implementation of the Provisional Regulations of the PRC on Value-added Tax (Revised in 2011) was promulgated by the
Ministry of Finance on December 25, 1993 and subsequently amended on December 15, 2008 and October 28, 2011, or
collectively, VAT Law. On November 19, 2017, the State Council promulgated The Decisions on Abolishing the Provisional
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Regulations of the PRC on Business Tax and Amending the Provisional Regulations of the PRC on Value-added Tax, or Order
691. According to the VAT Law and Order 691, all enterprises and individuals engaged in the sale of goods, the provision of
processing, repair and replacement services, sales of services, intangible assets, real property and the importation of goods
within the territory of the PRC are the taxpayers of VAT. The VAT tax rates generally applicable are simplified as 17%, 11%,
6% and 0%, and the VAT tax rate applicable to the small-scale taxpayers is 3%. The Notice of the Ministry of Finance and the
SAT on Adjusting Value-added Tax Rates, or the Notice, was promulgated on April 4, 2018 and came into effect on May 1,
2018. The Notice adjusted the VAT tax rates of 17% and 11% to 16% and 10%, respectively. According to the Announcement
on Relevant Policies for Deepening Value-Added Tax Reform, with effect from April 1, 2019, the VAT tax rate of 16% and
10% are changed into 13% and 9%, respectively.
As of the date of this annual report, our PRC subsidiaries and consolidated affiliated entities are generally subject to 3%,
6%, 9% or 13% VAT rate.
Dividend Withholding Tax
The EIT Law provides that since January 1, 2008, an income tax rate of 10% will normally be applicable to dividends
declared to non-PRC resident enterprise investors which do not have an establishment or place of business in the PRC, or
which have an establishment or place of business that is not effectively connected with the relevant income, to the extent such
dividends are derived from sources within the PRC.
Pursuant to an Arrangement Between the Mainland of China and the Hong Kong Special Administrative Region for the
Avoidance of Double Taxation and the Prevention of Fiscal Evasion with Respect to Taxes on Incomes, or the Double Tax
Avoidance Arrangement, and other applicable PRC laws, if a Hong Kong resident enterprise is determined by the competent
PRC tax authority to have satisfied the relevant conditions and requirements under such Double Tax Avoidance Arrangement
and other applicable laws, the 10% withholding tax on the dividends the Hong Kong resident enterprise receives from a PRC
resident enterprise may be reduced to 5%. However, based on the Circular on Certain Issues with Respect to the Enforcement
of Dividend Provisions in Tax Treaties, or the SAT Circular 81, issued on February 20, 2009 by the SAT, if the relevant PRC
tax authorities determine, in their discretion, that a company benefits from such reduced income tax rate due to a structure or
arrangement that is primarily tax-driven, such PRC tax authorities may adjust the preferential tax treatment. According to the
Circular on Several Questions regarding the “Beneficial Owner” in Tax Treaties, which was issued on February 3, 2018 by
the SAT and will take effect on April 1, 2018, when determining the applicant’s status as a “beneficial owner” with respect to
the tax treatment of dividends, interest or royalties under certain tax treaties, several factors, including whether the applicant is
obligated to pay more than 50% of his or her income over a twelve-month period to residents of a third country or region,
whether the business operated by the applicant constitutes actual business activities; and whether the counterparty country or
region to the tax treaty does not levy any tax, exempts the relevant income from tax or levies tax at an extremely low rate, will
be taken into account and be analyzed according to the actual circumstances of specific cases. This circular further provides
that applicants who intend to prove his or her “beneficial owner” status shall submit the relevant documents to the relevant tax
bureau according to the Announcement on Issuing the Measures for the Administration of Non-Resident Taxpayers’ Enjoyment
of the Treatment under Tax Agreements.
Tax on Indirect Transfer
On February 3, 2015, the SAT issued the Circular on Issues of Enterprise Income Tax on Indirect Transfers of Assets by
Non-PRC Resident Enterprises, or Circular 7. Pursuant to Circular 7, an “indirect transfer” of assets, including equity interests
in a PRC resident enterprise, by a non-PRC resident enterprises, may be recharacterized and treated as a direct transfer of PRC
taxable assets, if such arrangement does not have a reasonable commercial purpose and was established for the purpose of
avoiding payment of PRC enterprise income tax. As a result, gains derived from such indirect transfer may be subject to PRC
enterprise income tax. When determining whether there is a “reasonable commercial purpose” of the transaction arrangement,
features to be taken into consideration include, inter alia, whether the main value of the equity interest of the relevant offshore
enterprise derives directly or indirectly from PRC taxable assets; whether the assets of the relevant offshore enterprise mainly
consist of direct or indirect investments in China, or whether its income is mainly derived from China; and whether the
offshore enterprise and its subsidiaries that directly or indirectly hold PRC taxable assets have a real commercial nature which
is evidenced by their actual function and risk exposure. According to Circular 7, where the payor fails to withhold any or
sufficient tax, the transferor shall declare and pay such tax to the tax authority by itself within the statutory time limit. Late
payment of applicable tax will subject the transferor to default interest. Circular 7 does not apply to sales of shares by investors
through a public stock exchange where such shares were acquired on a public stock exchange. On October 17, 2017, the SAT
issued the Circular on Issues of Tax Withholding regarding Non-PRC Resident Enterprise Income Tax, or SAT Circular 37,
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which was amended on June 15, 2018. SAT Circular 37 further elaborates the relevant implemental rules regarding the
calculation, reporting and payment obligations of the withholding tax by the non-resident enterprises. Nonetheless, there
remain uncertainties as to the interpretation and application of Circular 7. Circular 7 may be determined by the tax authorities
to be applicable to our offshore transactions or sale of our shares or those of our offshore subsidiaries where non-resident
enterprises, being the transferors, were involved.
Regulations on Employment and Social Welfare
Labor Contract Law
The Labor Contract Law of the PRC, or the Labor Contract Law, which took effect on January 1, 2008 and was amended
on December 28, 2012, is primarily aimed at regulating rights and obligations of employer and employee relationships,
including the establishment, performance and termination of labor contracts. Pursuant to the Labor Contract Law, labor
contracts shall be concluded in writing if labor relationships are to be or have been established between employers and the
employees. Employers are prohibited from forcing employees to work above certain time limit and employers shall pay
employees for overtime work in accordance to national regulations. In addition, employee wages shall be no lower than local
standards on minimum wages and shall be paid to employees timely.
Social Insurance and Housing Fund
As required under the Regulation of Insurance for Labor Injury implemented on January 1, 2004 and amended in 2010,
the Provisional Measures for Maternity Insurance of Employees of Corporations implemented on January 1, 1995, the
Decisions on the Establishment of a Unified Program for Old-Aged Pension Insurance of the State Council issued on July 16,
1997, the Decisions on the Establishment of the Medical Insurance Program for Urban Workers of the State Council
promulgated on December 14, 1998, the Unemployment Insurance Measures promulgated on January 22, 1999 and the Social
Insurance Law of the PRC implemented on July 1, 2011 and amended in 2018, employers are required to provide their
employees in the PRC with welfare benefits covering pension insurance, unemployment insurance, maternity insurance, labor
injury insurance and medical insurance.
In accordance with the Regulations on the Management of Housing Fund which was promulgated by the State Council in
1999 and amended in 2002 and 2019, employers must register at the designated administrative centers and open bank accounts
for depositing employees’ housing funds. Employer and employee are also required to pay and deposit housing funds, with an
amount no less than 5% of the monthly average salary of the employee in the preceding year in full and on time. See “Item 3.
Key Information — D. Risk Factors—Risks Related to Doing Business in China—The enforcement of the PRC Labor Contract
Law and other labor-related regulations in the PRC may adversely affect our business and results of operations.”
Employee Stock Incentive Plan
Pursuant to the Notice of Issues Related to the Foreign Exchange Administration for Domestic Individuals Participating
in Stock Incentive Plan of Overseas Listed Company, or Circular 7, which was issued by the SAFE on February 15, 2012,
employees, directors, supervisors, and other senior management who participate in any stock incentive plan of an publicly-
listed overseas company and who are PRC citizens or non-PRC citizens residing in China for a continuous period of no less
than one year, subject to a few exceptions, are required to register with SAFE through a qualified domestic agent, which may
be a PRC subsidiary of such overseas listed company, and complete certain other procedures.
In addition, the SAT has issued certain circulars concerning employee stock options and restricted shares. Under these
circulars, employees working in the PRC who exercise stock options or are granted restricted shares will be subject to PRC
individual income tax. The PRC subsidiaries of an overseas listed company are required to file documents related to employee
stock options and restricted shares with relevant tax authorities and to withhold individual income taxes of employees who
exercise their stock option or purchase restricted shares. If the employees fail to pay or the PRC subsidiaries fail to withhold
income tax in accordance with relevant laws and regulations, the PRC subsidiaries may face sanctions imposed by the tax
authorities or other PRC governmental authorities.
M&A Rules and Overseas Listing
On August 8, 2006, six PRC governmental and regulatory agencies, including MOFCOM and the China Securities
Regulatory Commission, or the CSRC, promulgated the Rules on Acquisition of Domestic Enterprises by Foreign Investors, or
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the M&A Rules, governing the mergers and acquisitions of domestic enterprises by foreign investors that became effective on
September 8, 2006 and was revised on June 22, 2009. The M&A Rules, among other things, requires that if an overseas
company established or controlled by PRC companies or individuals, or PRC Citizens, intends to acquire equity interests or
assets of any other PRC domestic company affiliated with the PRC Citizens, such acquisition must be submitted to the
MOFCOM for approval. The M&A Rules also requires that an offshore SPV formed for overseas listing purposes and
controlled directly or indirectly by the PRC Citizens shall obtain the approval of the CSRC prior to overseas listing and trading
of such SPV’s securities on an overseas stock exchange.
C.
Organizational Structure
The following diagram illustrates our current corporate structure, which include our significant subsidiaries and
consolidated affiliated entities as of the date of this annual report:
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For details of contractual arrangements, see “ — Contractual Arrangements with the Consolidated Affiliated
Entities and Their Respective Shareholders.”
Equity interest.
Notes
(1)
The shareholders of Intelligent Entertainment are Dr. Yu Gong, our founder, director and chief executive officer, and Mr.
Xianghua Yang, our senior vice president, each holding 50% of equity interest.
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(2)
(3)
(4)
(5)
The shareholders of iQIYI Pictures are Dr. Yu Gong and Mr. Ning Ya, senior vice president of the company and
president of iQIYI Pictures, each holding 50% of equity interest.
The shareholders of Shanghai iQIYI are Dr. Yu Gong and Mr. Xiaohua Geng, our senior vice president, each holding
50% of equity interest.
The shareholder of Beijing iQIYI is Mr. Xiaohua Geng, holding 100% of equity interest.
The shareholder of Shanghai Zhong Yuan is Dr. Yu Gong, holding 100% of equity interest.
Contractual Arrangements with the Consolidated Affiliated Entities and Their Respective Shareholders
Current PRC laws and regulations impose certain restrictions or prohibitions on foreign ownership of companies that
engage in certain value-added telecommunication services, Internet audio-video program services and certain other businesses.
We are a company registered in the Cayman Islands. Beijing QIYI Century and iQIYI New Media, our PRC subsidiaries, are
considered foreign-invested enterprises. To comply with PRC laws and regulations, we primarily conduct our business in
China through Beijing iQIYI, Shanghai iQIYI, Shanghai Zhong Yuan, iQIYI Pictures and Intelligent Entertainment (previously
known as Beijing iQIYI Cinema Management Co., Ltd., or Beijing iQIYI Cinema), our consolidated affiliated entities in the
PRC, based on a series of contractual arrangements by and among Beijing QIYI Century, iQIYI New Media, our consolidated
affiliated entities and their shareholders.
The following is a summary of the currently effective contractual arrangements among Beijing QIYI Century, Beijing
iQIYI, Beijing iQIYI’s shareholders and iQIYI, Inc.
Loan Agreement
Pursuant to the amended and restated loan agreement dated January 30, 2013 between Beijing QIYI Century and Mr.
Xiaohua Geng, the sole shareholder of Beijing iQIYI, Beijing QIYI Century made loans in an aggregate amount of RMB27
million to Mr. Geng for the acquisition and capitalization of Beijing iQIYI. Pursuant to the amended and restated loan
agreement, Mr. Geng can only repay the loans by the sale of all his equity interest in Beijing iQIYI to iQIYI, Inc. insofar as
permitted under PRC law and pay all of the proceeds from sale of such equity interests to iQIYI, Inc. In the event that Mr.
Geng sells his equity interests in Beijing iQIYI to iQIYI, Inc. with a price equivalent to or less than the amount of the principal,
the loans will be interest free. If the price is higher than the amount of the principal, the excess amount will be paid to Beijing
QIYI Century as the loan interest to or cost for capital occupancy to the extent allowed under PRC law. The loan maturity date
is June 23, 2021 unless otherwise decided by Beijing QIYI Century.
Share Pledge Agreement
Pursuant to the amended and restated equity pledge agreement dated January 30, 2013, Mr. Xiaohua Geng has pledged
all of his equity interest in Beijing iQIYI to guarantee his and Beijing iQIYI’s performance of his obligations under, where
applicable, the amended and restated exclusive technology consulting and services agreement and the amended and restated
loan agreement. If Beijing iQIYI or Mr. Geng breach their contractual obligations under these agreements, Beijing QIYI
Century, as pledgee, will have the right to dispose of the pledged equity interests. Mr. Geng agrees that, during the term of the
equity pledge agreements, he will not dispose of the pledged equity interests or create or allow any encumbrance on the
pledged equity interests, and he also agrees that Beijing QIYI Century’s rights relating to the equity pledge should not be
prejudiced by the legal actions of Mr. Geng, his successor or his assignee. During the term of the amended and restated equity
pledge agreement, Beijing QIYI Century has the right to receive all of the dividends and profits distributed on the pledged
equity. The amended and restated equity pledge agreement will terminate on the date when Beijing iQIYI and Mr. Geng have
completed all their obligations under the amended and restated exclusive technology consulting and services agreement and the
amended and restated loan agreement unless otherwise unilaterally terminated by Beijing QIYI Century.
Exclusive Purchase Option Agreement
Pursuant to the amended and restated exclusive purchase option agreement dated January 30, 2013 by and among iQIYI,
Inc., Beijing QIYI Century, Beijing iQIYI, and Mr. Xiaohua Geng, Mr. Geng irrevocably grants iQIYI, Inc. or its designee an
exclusive option to purchase at its discretion, to the extent permitted under PRC law, all or part of his equity interests in Beijing
iQIYI. In addition, the purchase price should equal the amount that Mr. Geng contributed to Beijing iQIYI as registered capital
for the equity interest to be purchased, or be the lowest price permitted by applicable PRC law. If any dividends or assets of
other form were distributed, such dividends or distributions, including the purchase consideration received if the exclusive
purchase option is exercised, will have to be repaid by Mr. Geng to iQIYI, Inc. Without the prior written consent of iQIYI,
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Inc., Beijing iQIYI may not amend its articles of associate, increase or decrease the registered capital, sell or otherwise dispose
of its assets or beneficial interest, create or allow any encumbrance on its assets or other beneficial interests, provide any loans
to any third parties, enter into any material contract with a value of more than RMB300,000 (except those contracts entered
into in the ordinary course of business), merge with or acquire any other persons or make any investments, or distribute
dividends to the shareholders. Mr. Geng agrees that, without the prior written consent of iQIYI, Inc., he will not dispose of his
equity interests in Beijing iQIYI or create or allow any encumbrance on the equity interests, and will not cause Beijing iQIYI
to provide any persons with any loans. The initial term of the amended and restated exclusive purchase option agreement is ten
years and can be renewed at the discretion of iQIYI, Inc.
Business Operation Agreement
Pursuant to the amended and restated business operation agreement dated January 30, 2013 by and among Beijing QIYI
Century, Beijing iQIYI and Mr. Xiaohua Geng, Beijing QIYI Century agrees to provide Beijing iQIYI with performance
guarantees with respect to any contracts, agreements and transactions Beijing iQIYI entered into in connection with its
business. As a counter-guarantee, Beijing iQIYI agrees to offer all its account receivables and assets as collateral. The initial
term of the business operation agreement is ten years and can be renewed at the discretion of Beijing QIYI Century.
Business Cooperation Agreement
Pursuant to the business cooperation agreement, which took effect on November 23, 2011 by and between Beijing QIYI
Century and Beijing iQIYI, Beijing iQIYI agrees to provide Beijing QIYI Century with services, including internet information
services, online advertising and other services reasonably necessary within the scope of Beijing QIYI Century’s business.
Beijing iQIYI agrees to use, on the website it operates, technology services provided by Beijing QIYI Century, including but
not limited to, P2P download and video on-demand system. As consideration for the internet information services and other
services provided by Beijing iQIYI, Beijing QIYI Century agrees to pay specified service fees to Beijing iQIYI. Beijing iQIYI
has the right to waive the service fees. The term of the business cooperation agreement is ten years and can be renewed at the
discretion of Beijing QIYI Century.
Commitment Letter
Pursuant to the commitment letter dated January 30, 2013, under the condition that Beijing iQIYI remains as a
consolidated affiliated entity of us under U.S. GAAP and the relevant contractual arrangements remain in effect, iQIYI, Inc.
and Beijing QIYI Century undertake to provide financial support to Beijing iQIYI for any financial loss that might affect its
business operation occurred before and after the execution of the commitment letter as permitted by relevant laws. Such
financial support shall be forgiven by iQIYI, Inc. and Beijing QIYI Century. As of December 31, 2019, iQIYI has provided
RMB785.8 million (US$112.9 million) in financial support to Beijing iQIYI under this commitment letter, all of which has
been forgiven.
Shareholder Voting Rights Trust Agreement
Pursuant to the amended and restated shareholder voting rights trust agreement dated January 30, 2013 by and between
Beijing QIYI Century and Mr. Xiaohua Geng, Mr. Geng has agreed to irrevocably entrust a person designated by Beijing QIYI
Century to represent him to exercise all the voting rights and other shareholders’ rights to which he is entitled as the
shareholder of Beijing iQIYI. The agreement will remain effective for as long as Mr. Geng remains the shareholder of Beijing
iQIYI unless Beijing QIYI Century unilaterally terminates the agreement by written notice.
Exclusive Technology Consulting and Services Agreement
Pursuant to the exclusive technology consulting and services agreement, which took effect on November 23, 2011 by and
between Beijing QIYI Century and Beijing iQIYI, Beijing QIYI Century has the sole and exclusive right to provide specified
technology consulting and services to Beijing iQIYI. Beijing iQIYI agrees to accept such services and, without the prior
written consent of Beijing QIYI Century, may not accept the same or similar technology consulting and services provided by
any third party during the term of the agreement. Beijing iQIYI agrees to pay specified service fees to Beijing QIYI Century on
a quarterly basis. Beijing QIYI Century has the right to adjust the calculation basis and payment method through written
confirmation, without the prior consent of Beijing iQIYI. All the benefits and interests generated from the agreement, including
but not limited to software copyrights, intellectual property rights, know-how and trade secrets, will be Beijing QIYI Century’s
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sole and exclusive rights. The term of the exclusive technology consulting and services agreement is ten years and can be
renewed at the discretion of Beijing QIYI Century.
Trademark License Agreement
Pursuant to the trademark license agreement, which took effect on November 23, 2011 by and between Beijing QIYI
Century and Beijing iQIYI, Beijing QIYI Century grants Beijing iQIYI trademark licenses to use the trademarks held by
Beijing QIYI Century in specified areas. Beijing QIYI Century may not grant trademark licenses to third parties. Beijing iQIYI
agrees to pay specified usage fees to Beijing QIYI Century. The term of this trademark license agreement is five years and is
afterwards automatically renewed for one additional year each year, unless terminated by Beijing QIYI Century by written
notice.
Software Usage License Agreement
Pursuant to the software usage license agreement, which took effect on November 23, 2011 by and between Beijing
QIYI Century and Beijing iQIYI, Beijing QIYI Century grants Beijing iQIYI non-exclusive rights to use specified software in
China. Beijing iQIYI agrees not to sublicense such software usage rights, and agrees to pay specified usage fees to Beijing
QIYI Century. The term of this software usage license agreement is five years and can be renewed at the discretion of Beijing
QIYI Century. On December 2, 2016, Beijing QIYI Century executed a confirmation letter to extend the term of the software
usage license agreement for another five years.
Power of Attorney
On January 30, 2013, Beijing QIYI Century granted iQIYI, Inc. irrevocable power of attorney under the amended and
restated shareholder voting rights trust agreement. Pursuant to the irrevocable power of attorney, iQIYI, Inc. may exercise all
shareholder rights during the term of the amended and restated shareholder voting rights trust agreement and may transfer such
rights to a designated third party without written notice to Beijing QIYI Century.
Spousal Consent Letter
The spouse of the shareholder of Beijing iQIYI signed a spousal consent letter. Under the spousal consent letter, the
signing spouse unconditionally and irrevocably agreed that the spouse is aware of the above-mentioned loan agreement, share
pledge agreement, exclusive purchase option agreement, business operation agreement, and shareholder voting rights trust
agreement, and has no objection regarding the contractual arrangements aforesaid. The signing spouse committed not to
impose any adverse assertions upon the validity of such contractual arrangement based on the existence or termination of the
marital relationship with the relevant shareholder, or exert any impediment or adverse influence over the relevant shareholder’s
performance of any contractual arrangement or claim rights on Beijing iQIYI.
The contractual arrangements by and among iQIYI, Inc., Beijing QIYI Century, Shanghai iQIYI, and the shareholders of
Shanghai iQIYI, including loan agreement, share pledge agreement, exclusive purchase option agreement, business operation
agreement, commitment letter, shareholder voting rights trust agreement, spousal consent letter and exclusive technology
consulting and services agreement, are substantially the same as the corresponding contractual arrangements discussed above.
The contractual arrangements by and among iQIYI, Inc., Beijing QIYI Century, Shanghai Zhong Yuan, and the
shareholder of Shanghai Zhong Yuan, including loan agreement, share pledge agreement, exclusive purchase option
agreement, business operation agreement, commitment letter, shareholder voting rights trust agreement, spousal consent letter
and exclusive technology consulting and services agreement, are substantially the same as the corresponding contractual
arrangements discussed above.
The contractual arrangements by and among iQIYI, Inc., iQIYI New Media, Intelligent Entertainment, and the
shareholders of Intelligent Entertainment, including loan agreements, share pledge agreements, exclusive purchase option
agreement, exclusive management consulting and business cooperation agreement, commitment letter, power of attorney and
spousal consent letters, are substantially the same as the corresponding contractual arrangements discussed above.
The contractual arrangements by and among iQIYI, Inc., iQIYI New Media, iQIYI Pictures, and the shareholders of
iQIYI Pictures, including loan agreements, share pledge agreements, exclusive purchase option agreement, exclusive
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management consulting and business cooperation agreement, commitment letters, power of attorney and spousal consent letter,
are substantially the same as the corresponding contractual arrangements discussed above.
In the opinion of Jingtian & Gongcheng, our PRC legal counsel:
•
•
the ownership structure of our consolidated affiliated entities and our wholly-foreign owned subsidiaries are in
compliance with PRC laws or regulations currently in effect; and
the contractual arrangements among our wholly-foreign owned subsidiaries, consolidated affiliated entities and
their respective shareholder(s), either individually or taken as a whole, are valid and legally binding upon each
party to such arrangement and are enforceable against each party thereto in accordance with their terms, and do not
contravene any PRC laws or regulations currently in effect.
However, there are substantial uncertainties regarding the interpretation and application of current and future PRC laws,
regulations and rules. Accordingly, the PRC regulatory authorities may in the future take a view that is contrary to the above
opinion of our PRC legal counsel. We have been further advised by our PRC counsel that if the PRC government finds that the
agreements that establish the structure for operating our internet video streaming business and related business do not comply
with PRC government restrictions on foreign investment in internet video streaming and related businesses, we could be
subject to severe penalties including being prohibited from continuing operations. See “Item 3. Key Information—D. Risk
Factors—Risks Related to Our Corporate Structure—If the PRC government finds that the agreements that establish the
structure for operating certain of our operations in China do not comply with PRC regulations relating to the relevant
industries, or if these regulations or the interpretation of existing regulations change in the future, we could be subject to severe
penalties or be forced to relinquish our interests in those operations.” and “Item 3. Key Information—D. Risk Factors—Risks
Related to Doing Business in China—Uncertainties with respect to the PRC legal system could adversely affect us.”
D.
Property, Plant and Equipment
Our principal executive offices are located in Beijing, China, where we lease premises of approximately 66,909 square
meters. We own office premises of approximately 17,570 square meters in Shanghai. We also lease offices in Shanghai,
Chongqing and various other cities, with an aggregate area of approximately 27,773 square meters. We lease our premises
from unrelated third parties. Below is a summary of the term of each of our current leases, and we plan to renew most of these
leases when they expire:
Leased properties
Beijing
Shanghai
Chongqing
Others
Total
Term
1, 2, 3, 4 and 20 years
1, 3 and 20 years
2 years
1, 2, 3, 5 and 10 years
Area (square meters)
66,909
2,949
11,143
13,680
94,681
Our main IT infrastructure include internet data centers (IDC) and content delivery networks (CDN). We lease IDC
facilities from China Telecom, China Unicom and China Mobile. Our bandwidth provider includes self-built CDN, cooperating
bandwidth, commercial CDN and Internet Exchange.
ITEM 4.A. UNRESOLVED STAFF COMMENTS
Not Applicable.
ITEM 5.
OPERATING AND FINANCIAL REVIEW AND PROSPECTS
The following discussion of our financial condition and results of operations is based upon and should be read in
conjunction with our consolidated financial statements and their related notes included in this annual report. This report
contains forward-looking statements. See “Forward-Looking Information.” In evaluating our business, you should carefully
consider the information provided under the caption “Item 3. Key Information—D. Risk Factors” in this annual report. We
caution you that our businesses and financial performance are subject to substantial risks and uncertainties.
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A. Operating Results
Overview
We have developed multiple monetization methods to capture entertainment market opportunities in China. We generate
revenues through (i) membership services, (ii) online advertising services, (iii) content distribution, and (iv) others.
Selected Income Statement Items
Total Revenues
We derive our revenues from (i) membership services, (ii) online advertising services, (iii) content distribution and (iv)
others. Starting from January 1, 2018, we adopted ASC 606, which reclassifies VAT from cost of revenues to net against
revenues among other changes. The consolidated statements of comprehensive loss data for the years ended December 31,
2018 and 2019 presented below have been prepared in accordance with ASC 606 and is net of VAT of RMB1,457.8 million
and RMB1,641.1 million (US$235.7 million), respectively, while the consolidated statements of comprehensive loss data for
the year ended December 31, 2017 presented below have been prepared in accordance with the legacy revenue accounting
standard (ASC 605) and, unlike the consolidated statement of comprehensive loss data for the years ended December 31, 2018
and 2019, is not net of VAT of RMB981.6 million. The following table presents our revenue lines and as percentages of our
total revenues for the periods presented.
2017(1)
RMB
%
For the year ended December 31,
2018
RMB
%
(in thousands, except for percentages)
RMB
2019
US$
%
Revenues:
Membership services
Online advertising services
Content distribution
Others
Total revenues
6,536,028
8,158,924
1,191,816
1,491,582
17,378,350
37.6
46.9
6.9
8.6
100.0
10,622,769
9,328,061
2,162,643
2,875,643
24,989,116
42.5
37.3
8.7
11.5
100.0
14,435,611
8,270,600
2,544,221
3,743,226
28,993,658
2,073,546
1,187,997
365,454
537,681
4,164,678
49.8
28.5
8.8
12.9
100.0
Note:
(1) In accordance with the legacy revenue accounting standard (ASC 605), VAT is presented in cost of revenues rather than
net against revenues.
Membership services
We offer membership packages to provide our members with (i) access to streaming of a library of premium content, (ii)
certain commercial skipping and other viewing privilege, (iii) merchandise selection and privilege, (iv) higher community
status in our iQIYI Paopao social platform. We generate a small portion of our membership services revenue from on-demand
content purchase by our users and the sale of the right to services such as other parties' memberships.
Online advertising services
Our advertising revenues are recognized net of advertising agency rebates in 2017, and net of advertising agency rebates
and VAT in 2018 and 2019. Most of our advertising services are in the form of brand advertising. Due to the recent outbreak of
COVID-19, we expect to experience a decline in our online advertising revenues in the first quarter of 2020 and such outbreak
may continue to negatively impact our online advertising revenues.
Content distribution
We distribute video content licensed from third parties by sub-licensing such content to other third-party internet video
streaming platforms, and as consideration receive either cash or the right to distribute on our platform certain licensed content
from such platforms. We also distribute selected premium content, especially original content titles, to regions outside of China
and to TV stations in China.
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Others
We generate revenues from various other channels, such as online games, live broadcasting, and talent agency business.
We generate revenues from online games both by distributing third-party online games and sharing revenues with them, and
offering our self-developed online games. We launched several new self-developed and licensed games in 2019 following the
acquisition of Skymoons in July 2018, and plan to further broaden our offerings, especially self-developed games that fully
leverage the IP value in our content. We generate revenues from live broadcasting through the sale and consumption of virtual
items purchased by viewers of our live broadcasting shows. We generate revenues from talent agency services, primarily from
celebrity endorsement contracts for the artists we represent. In addition, we also generate revenues from IP licensing, online
literature and e-commerce.
Operating Costs and Expenses
Our operating costs and expenses consist of (i) cost of revenues, (ii) selling, general and administrative expenses and (iii)
research and development expenses.
Cost of revenues. Our cost of revenues mainly consists of content costs, bandwidth costs and others. Content costs
mainly consist of costs for original content, which includes amortization of capitalized produced content and expenses recorded
when production costs exceed the total revenues to be earned; licensed content, which includes amortization and impairment of
licensed copyrights; and revenue sharing cost for content uploaded by partners and cost incurred for live broadcasting hosts.
Bandwidth costs are the fees we pay to telecommunications carriers and other service providers for telecommunications and
other content delivery-related services. We expect that our cost of revenues will increase in the foreseeable future as we
continue to expand our premium contents and enhance our user base and level of user engagement over time.
Selling, general and administrative expenses. Our selling expenses primarily consist of promotional and marketing
expenses and compensation for our sales and marketing personnel. We expect our selling and marketing expenses to increase
in the foreseeable future as we plan to engage in more selling and marketing activities to attract new users and advertisers and
to promote our brand recognition and content titles, as well as to grow our business.
Our general and administrative expenses consist primarily of salaries and benefits for our general and administrative
personnel and fees and expenses for legal, accounting and other professional services. We expect our general and
administrative expenses to increase in the foreseeable future as we grow our business.
Research and development expenses. Research and development expenses primarily consist of salaries and benefits for
research and development personnel. We expect our research and development expenses to increase in the foreseeable future as
we continue to develop new products and services to attract users and increase user engagement, and expand our monetization
efforts.
Taxation
We had income tax expense of RMB78.8 million and RMB51.9 million (US$7.4 million) in 2018 and 2019, respectively,
and income tax benefit of RMB7.6 million in 2017. We are subject to various rates of income tax under different jurisdictions.
The following summarizes major factors affecting our applicable tax rates in the Cayman Islands, Hong Kong and the PRC.
Cayman Islands
We are an exempted company incorporated in the Cayman Islands. Under the current laws of the Cayman Islands, we are
not subject to income, corporation or capital gains tax in the Cayman Islands. In addition, our payment of dividends to our
shareholders, if any, is not subject to withholding tax in the Cayman Islands.
Hong Kong
Our subsidiaries in Hong Kong are subject to the uniform tax rate of 16.5%. Under the Hong Kong tax laws, we are
exempted from the Hong Kong income tax on our foreign-derived income. Hong Kong does not impose a withholding tax on
dividends.
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PRC
Generally, our PRC subsidiaries, our consolidated affiliated entities and their subsidiaries are subject to enterprise
income tax on their taxable income in the PRC at a rate of 25%. The enterprise income tax is calculated based on the entity’s
global income as determined under PRC tax laws and accounting standards.
An enterprise may benefit from a preferential tax rate of 15% under the EIT Law if it qualifies as a High and New
Technology Enterprise, or HNTE. A HNTE certificate is normally effective for a period of three years. Certain of our PRC
subsidiaries and VIEs, including Beijing QIYI Century, Beijing iQIYI and Shanghai Zhong Yuan, are qualified as HNTE. The
related tax holiday under such HNTE certificates of our entities will expire in 2021 or 2022. An enterprise may also benefit
from preferential tax treatments under the EIT law if it qualifies as a Software Enterprise, or SE. Chengdu Skymoons
Interactive Network Game Co.,Ltd, or Skymoons Interactive, qualified as a SE, is entitled to an exemption from the enterprise
income tax for two years beginning from 2017, and a reduced tax rate of 12.5% for the subsequent three years.
Our PRC subsidiaries, our consolidated affiliated entities and their subsidiaries are subject to VAT at a rate of 3%, 6%,
9% or 13% on the services we provide and related surcharges.
If our holding company in the Cayman Islands or our subsidiary outside of the PRC were deemed to be a “resident
enterprise” under the EIT Law, it would be subject to enterprise income tax on its worldwide income at a rate of 25%. See
“Item 3. Key Information—D. Risk Factors— Risks Related to Doing Business in China—If we are classified as a PRC
resident enterprise for PRC income tax purposes, such classification could result in unfavorable tax consequences to us and our
non-PRC shareholders or ADS holders.”
Critical accounting policies, judgment and estimates
We prepare our financial statements in conformity with U.S. GAAP, which requires us to make estimates and
assumptions that affect our reporting of, among other things, assets and liabilities, contingent assets and liabilities and total
revenues and expenses. On an on-going basis, we evaluate our estimates based on historical experience and on various other
assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making
judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Since our financial
reporting process inherently relies on the use of estimates and assumptions, our actual results could differ from what we expect.
This is especially true with some accounting policies that require higher degrees of judgment than others in their application.
The selection of critical accounting policies, the judgments and other uncertainties affecting application of those policies
and the sensitivity of reported results to changes in conditions and assumptions are factors that should be considered when
reviewing our financial statements. For further information on our significant accounting policies, see Note 2 to our
consolidated financial statements included elsewhere in this annual report. We believe the following accounting policies
involve the most significant judgments and estimates used in the preparation of our financial statements.
Consolidation of Affiliated Entities
In order to comply with PRC laws and regulations limiting foreign ownership of or imposing conditions on value-added
telecommunication services, internet, value-added telecommunication-based online advertising, online audio and video
services and mobile application distribution businesses, we operate our internet platform and conduct our value-added
telecommunication-based online advertising, online audio and video services and mobile application distribution businesses
through our affiliated entities in China by means of contractual arrangements. We have entered into certain exclusive
agreements with the affiliated entities through our subsidiaries, which obligate them to absorb a majority of the risk of loss and
receive a majority of the residual returns from the affiliated entities’ activities. In addition, we have entered into certain
agreements with the affiliated entities and the nominee shareholders of affiliated entities, which enable us to direct the
activities that most significantly affect the economic performance of the affiliated entities. Based on these contractual
arrangements, we consolidate the affiliated entities as required by ASC topic 810, Consolidation, because we hold all the
variable interests of the affiliated entities and are the primary beneficiary of the affiliated entities. We will reconsider the initial
determination of whether a legal entity is a consolidated affiliated entity upon certain events listed in ASC 810-10-35-4
occurred. We will also continuously reconsider whether we are the primary beneficiary of our affiliated entities as facts and
circumstances change. See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Corporate Structure.”
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Revenue recognition
We adopted ASC 606, Revenue from Contracts with Customers from January 1, 2018, using the modified retrospective
method applied to those contracts which were not completed as of January 1, 2018. Accordingly, revenues for the years ended
December 31, 2018 and 2019 were presented in accordance with ASC 606, and revenues for the year ended December 31,
2017 were not adjusted and continued to be presented in accordance with ASC topic 605 (“ASC 605”), Revenue Recognition.
The cumulative effect of adopting ASC 606 resulted in an adjustment to decrease the opening balance of accumulated deficit
on January 1, 2018 by RMB916.1 million, with the impact primarily related to our earlier recognition of online advertising
revenues under ASC 606 compared to legacy GAAP.
Our revenues are derived principally from membership services, online advertising services and content distribution and
other revenues. Commencing on January 1, 2018, we recognize revenue in accordance with ASC 606 and revenue is
recognized when control of promised goods or services is transferred to our customers in an amount of consideration to which
we expect to be entitled to in exchange for those goods or services. Pursuant to ASC 606, VAT was reclassified from cost of
revenue and net against revenues.
Membership services
We offer membership services to subscribing members with various privileges, which primarily including access to
exclusive and ad-free streaming of premium content 1080P/4K high-definition video, Dolby Audio, and accelerated downloads
and others.
When the receipt of membership fees is for services to be delivered over a period of time, the receipt is initially recorded
as deferred revenue and revenue is recognized ratably over the membership period as services are rendered. Membership
services revenue also includes fees earned from on-demand content purchases made by subscribing members and the sale of
the rights to services such as other parties' memberships, which we recognize on a net basis when we do not control the
specified services before they are transferred to the customer. We are the principal in all our relationships where partners
provide access to the membership services as we retain control over our service delivery to our subscribing members.
Typically, payments made to the partners, such as for payment processing services, are recorded as cost of revenues.
Online advertising services
We sell advertising services primarily to third-party advertising agencies and a small portion are sold directly to
advertisers. Advertising contracts are signed to establish the price and advertising services to be provided. Pursuant to the
advertising contracts, we provide advertisement placements on its websites in different formats, including but not limited to
video, banners, links, logos, brand placement and buttons. We perform a credit assessment of the customer to assess the
collectability of the contract price prior to entering into contracts. For contracts where we provide customers with multiple
performance obligations, primarily for advertisements to be displayed in different spots, placed under different forms and occur
at different times, we would evaluate all the performance obligations in the arrangement to determine whether each
performance obligation is distinct. Consideration is allocated to each performance obligation based on its standalone selling
price and revenue is recognized as each performance obligation is satisfied through our display of the advertisements in
accordance with the revenue contracts.
We provide various sales incentives to its customers, including cash incentives in the form of commissions to certain
third-party advertising agencies and noncash incentives such as discounts and advertising services provided free of charge in
certain bundled arrangements, which are negotiated on a contract by contract basis with customers. We have a general policy
regarding the volume of advertising services to be provided free of charge which depends largely on the volume of advertising
services purchased by the advertiser. We account for these incentives granted to customers as variable consideration. The
amount of variable consideration is measured based on the most likely amount of incentive to be provided to customers.
Content distribution
We generate revenues from sub-licensing content licensed from vendors for cash or through nonmonetary exchanges
mainly with other online video broadcasting companies. The exclusive licensing agreements we enter into with the vendors has
a specified license period and provide us rights to sub-license these contents to other parties. We enter into a non-exclusive
sub-license agreement with a sub-licensee for a period that falls within the original exclusive license period. For cash sub-
licensing transactions, we are entitled to receive the sub-license fee under the sub-licensing arrangements and do not have any
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future obligation once we have provided the underlying content to the sub-licensee (which is provided at or before the
beginning of the sub-license period). The sub-licensing of content represents a license of functional intellectual property which
grants a right to use our licensed copyrights and is recognized at the point in time when the licensed copyright is made
available for the customer’s use and benefit.
We also enter into nonmonetary transactions to exchange online broadcasting rights of licensed copyrights with other
online video broadcasting companies from time to time. The exchanged licensed copyrights provide rights for each party to
broadcast the licensed copyrights received on its own website only. Each transferring party retains the right to continue
broadcasting the exclusive content on its own website and/or sublicense the rights to the content it surrendered in the exchange.
We account for these nonmonetary exchanges based on the fair value of the asset received starting from January 1, 2018 when
ASC 606 was adopted. Barter sublicensing revenues are recognized in accordance with the same revenue recognition criteria
above. We estimate the fair value of the licensed copyrights received based on various factors, including the purchase price of
similar non-exclusive and/or exclusive contents, broadcasting schedule, cast and crew, theme, popularity and box office. The
attributable cost of sublicensing transactions, whether for cash or through nonmonetary exchanges, is recognized as cost of
revenues through the amortization of the sublicensing right component of the exclusive licensed copyright, calculated based on
its estimated usage patterns.
Others
Other revenues mainly include revenues from online games and live broadcasting.
Online games
We operate mobile games including both self-developed (after the business acquisition of Skymoons) and licensed
mobile games and generate mobile game revenues from the sale of in-game virtual items, including items, avatars, skills,
privileges or other in-game consumables, features or functionality, within the games.
We record revenue generated from mobile games on a gross basis if we act as the principal in the mobile game
arrangements under which we control the specified services before they are provided to the customer. In addition, we are
primarily responsible for fulfilling the promise to provide maintenance services and have discretion in setting the price for the
services to the customer. Otherwise, we record revenue on a net basis based on the ratios pre-determined with the online game
developers when all the revenue recognition criteria set forth in ASC 606 are met, which is generally when the user purchases
virtual currencies issued by the game developers.
For transactions where we are the principal, we determine that the in-game virtual items are identified as performance
obligations. We provide on-going services to the end-users who purchase virtual items to gain an enhanced game-playing
experience. Accordingly, we recognize revenues ratably over the estimated average playing period of these paying players,
starting from the point in time when virtual items are delivered to the players’ accounts.
Live broadcasting
We operate a live broadcasting platform, iQIYI Show, whereby our users can follow their favorite hosts and shows in
real time through live broadcasting. Our users can purchase virtual currency for usage in iQIYI Show to acquire consumable
virtual gifts, which are simultaneously presented to hosts to show their support or time-based virtual items, which enables users
to enjoy additional functions and privileges for a specified time period.
We operate the live broadcasting platform and determine the price of virtual items sold. Therefore, revenues derived
from the sale of virtual items are recorded on a gross basis as we act as the principal in the transaction. Costs incurred from
services provided by the hosts are recognized as cost of revenues. To facilitate the sale of virtual items, we bundle special
privileges and virtual items as a package at a discounted price and we allocate the arrangement consideration to each
performance obligation based on their relative standalone selling prices. Revenue from the sale of consumable virtual gifts is
recognized when consumed by the user, or, in the case of time-based virtual items, recognized ratably over the period each
virtual item is made available to the user. Virtual currency sold but not yet consumed by the purchasers is recorded as
“Customer advances and deferred revenue”.
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Contract balances
When either party to a revenue contract has performed, we present the contract in the consolidated balance sheets as a
contract asset or a contract liability, depending on the relationship between the entity’s performance and the customer’s
payment. Contract liabilities were primarily presented as “Customer advances and deferred revenue” and contract assets are
included in “Prepayments and other assets” on the consolidated balance sheets.
Practical Expedients and Exemptions
We do not disclose the value of unsatisfied performance obligations for (i) contracts with an original expected length of
one year or less and (ii) contracts for which we recognize revenue at the amount to which we have the right to invoice for
services performed.
Business Combinations
We account for our business combinations using the acquisition method of accounting in accordance with ASC topic 805
(“ASC 805”), Business Combinations. The acquisition method of accounting requires that the consideration transferred to be
allocated to the assets, including separately identifiable assets and liabilities we acquired, based on their estimated fair values.
The consideration transferred in an acquisition is measured as the aggregate of the fair values at the date of exchange of the
assets given, liabilities incurred, and equity instruments issued as well as the contingent considerations and all contractual
contingencies as of the acquisition date. We also evaluate all contingent consideration arrangements to determine if the
arrangements are compensatory in nature. If we determine that a contingent consideration arrangement is compensatory, the
arrangement would be accounted for outside of the business combination and recorded as compensation expense in the post-
acquisition financial statements of the combined entity. The costs directly attributable to the acquisition are expensed as
incurred. Identifiable assets, liabilities and contingent liabilities acquired or assumed are measured separately at their fair value
as of the acquisition date, irrespective of the extent of any noncontrolling interests. The excess of (i) the total of cost of
acquisition, fair value of the noncontrolling interests and acquisition date fair value of any previously held equity interest in the
acquiree over (ii) the fair value of the identifiable net assets of the acquiree, is recorded as goodwill. If the cost of acquisition is
less than the fair value of the net assets of the subsidiary acquired, the difference is recognized directly in earnings.
The determination and allocation of fair values to the identifiable assets acquired, liabilities assumed and noncontrolling
interests is based on various assumptions and valuation methodologies requiring considerable judgment from management. The
most significant variables in these valuations are discount rates, terminal values, the number of years on which to base the cash
flow projections, as well as the assumptions and estimates used to determine the cash inflows and outflows. We determine
discount rates to be used based on the risk inherent in the related activity’s current business model and industry comparisons.
Terminal values are based on the expected life of assets, forecasted life cycle and forecasted cash flows over that period.
Long-term investments
Our long-term investments consist of equity securities without readily determinable fair values, equity method
investments, available-for-sale debt securities accounted for at fair value and held-to-maturity debt securities accounted for at
amortized cost.
We adopted ASC 321 on January 1, 2018 and the cumulative effect of adopting the new standard on opening retained
deficit was nil. Equity investments, except for those accounted for under the equity method, those that result in consolidation of
the investee and certain other investments, are measured at fair value and any changes in fair value are recognized in earnings.
For equity securities without readily determinable fair values and do not qualify for the existing practical expedient in ASC 820
(“ASC 820”), Fair Value Measurements and Disclosures to estimate fair value using the net asset value per share (or its
equivalent) of the investment, we elected to use the measurement alternative to measure those investments at cost, less any
impairment, plus or minus changes resulting from observable price changes in orderly transactions for identical or similar
investments of the same issuer, if any.
Investments in entities in which we can exercise significant influence and hold an investment in voting common stock or
in-substance common stock (or both) of the investee but do not own a majority equity interest or control are accounted for
using the equity method of accounting in accordance with ASC topic 323 (“ASC 323”), Investments—Equity Method and Joint
Ventures. Under the equity method, we initially record our investments at cost and the difference between the cost of the equity
investee and the fair value of the underlying equity in the net assets of the equity investee is recognized as equity method
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goodwill, which is included in the equity method investment on the consolidated balance sheets. We subsequently adjust the
carrying amount of the investments to recognize our proportionate share of each equity investee’s net income or loss into
earnings after the date of investment. We evaluate the equity method investments for impairment under ASC 323.
Available-for-sale debt securities are convertible debt instruments issued by private companies, which are measured at
fair value, with interest income recorded in earnings and unrealized gains or losses recorded in accumulated other
comprehensive income.
Held-to-maturity debt securities are purchased from a financial institution and pledged as collateral for certain long-term
loans, which are stated at amortized cost. Interest income, including amortization of the premium and discount arising at
acquisition, are included in earnings.
An impairment loss on the equity method investments, available-for-sale debt securities and held-to-maturity debt
securities is recognized in the consolidated statements of comprehensive loss when the decline in value is determined to be
other-than-temporary.
Produced content, net
We produce original content in-house and collaborate with external parties. The cost incurred in the physical production
of original content includes direct production costs, production overhead and acquisition costs and is reported separately as
non-current assets with caption of “Produced content” on the consolidated balance sheet. Produced content also includes cash
expenditures made to acquire a proportionate share of certain rights to films including profit sharing, distribution and/or other
rights. Production costs exceeding the estimated total revenues to be earned (“ultimate revenue”) are expensed as cost of
revenues. Ultimate revenue estimates include contracted revenue, if any, and revenue expected to be earned not exceeding ten
years from the date of initial release from all sources, including exhibition, licensing, or exploitation of produced content if
similar content has demonstrated a history of recognizing such revenue. We estimate ultimate revenue to be earned during the
economic useful lives of produced content based on anticipated release patterns and historical results of similar produced
content, which are identified based on various factors, including cast and crew, target audience and popularity. We amortize
produced content using an accelerated method based on historical and estimated usage patterns of its produced contents.
Significant management judgement is required to estimate the growth rates for our membership services and online advertising
revenue, which could significantly impact estimated ultimate revenue and usage patterns of produced content. These estimates
are periodically reviewed and adjusted, if appropriate. The difference between expenses determined using the new estimates
and any amounts previously expensed during the fiscal year is recognized in the period of revision. We review unamortized
produced content costs for impairment whenever events or circumstances indicate that the fair value of the produced content
may be less than its unamortized cost.
Licensed copyrights, net
Licensed copyrights consist of PPC, such as films, television series, variety shows and other video content acquired from
external parties. The license fees are capitalized and, unless prepaid, a corresponding liability is recorded when the cost of the
content is known, the content has been accepted by us in accordance with the conditions of the license agreement and the
content is available for its first showing on our internet platform. Licensed copyrights are carried at the lower of unamortized
cost or net realizable value. Licensed copyrights are presented on the balance sheet as current and non-current based on
estimated time of usage.
We have two types of licensed copyrights, (i) non-exclusive licensed copyrights and (ii) exclusive licensed copyrights.
With non-exclusive licensed copyrights, we have the right to broadcast the content on our own internet platform. While, with
exclusive licensed copyrights, in addition to the broadcasting right, we also have the right to sublicense the underlying contents
to external parties.
Non-exclusive licensed copyrights are amortized using an accelerated or a straight-line method based on historical and
estimated viewership consumption patterns over its economic useful lives. Estimates of future viewership consumption patterns
and economic useful lives for licensed copyrights are reviewed periodically, at least on an annual basis and revised, if
necessary. Revisions to the amortization pattern are accounted for as a change in accounting estimate prospectively in
accordance with ASC topic 250 (“ASC 250”), Accounting Changes and Error Corrections.
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The purchase cost of exclusive licensed copyrights includes a broadcasting right and a right to sublicense the content to
external parties, and we allocate the content cost to these two rights when the exclusive licensed copyrights are initially
recognized based on the relative proportion of our estimate of the total revenues that will be generated by each right over its
economic useful lives. For the broadcasting right, which is the portion of an exclusive licensed copyright that generates direct
and indirect online advertising and membership revenues, the content costs are amortized in accordance with ASC subtopic
920-350, Entertainment-Broadcasters: Intangibles—Goodwill and Other, or ASC 920-350, using the same method as non-
exclusive licensed copyrights as described above. For the right to sublicense to external parties, which is the portion of an
exclusive licensed copyright that generates direct content distribution revenues, the content costs are amortized based on its
estimated usage pattern. We review the forecasted total direct distribution revenues on a periodic basis and any changes in
estimates will result in applying a revised fraction to the net carrying amount of the right to sublicense as of the beginning of
the fiscal year.
On a periodic basis, we evaluate the program usefulness of the broadcasting rights of its licensed copyrights and record
such rights at the lower of unamortized cost or estimated net realizable value pursuant to the guidance in ASC 920-350. When
there is a change in the expected usage of licensed copyrights, we estimate net realizable value of licensed copyrights to
determine if any impairment exists.
Net realizable value is determined by estimating the expected cash flows generated from provision of online advertising
and membership services, less any direct costs, over the remaining useful lives of the licensed copyrights. We estimate online
advertising and membership cash flows for each category of content separately. Estimates that impact advertising and
membership cash flows include anticipated levels of demand for our online advertising and membership services and the
expected selling prices of such services. For the right to sublicense to external parties, we assess recoverability in accordance
with ASC 926-20.
Goodwill
Goodwill represents the excess of the purchase price over the fair value of the identifiable net assets acquired in a
business combination. We assess goodwill for impairment in accordance with ASC subtopic 350-20, Intangibles – Goodwill
and Other: Goodwill (“ASC 350-20”), which requires that goodwill be tested for impairment at the reporting unit level at least
annually and more frequently upon the occurrence of certain events, as defined by ASC 350-20.
A reporting unit is defined as an operating segment or one level below an operating segment referred to as a component.
We determine reporting units by first identifying its operating segments, and then assesses whether any components of these
segments constituted a business for which discrete financial information is available and where our segment manager regularly
reviews the operating results of that component. We have one reporting unit because components below the consolidated level
either did not have discrete financial information or their operating results were not regularly reviewed by the segment
manager.
We have the option to assess qualitative factors first to determine whether it is necessary to perform the two-step
quantitative impairment test in accordance with ASC 350-20. If we believe, as a result of the qualitative assessment, that it is
more-likely-than-not that the fair value of the reporting unit is less than its carrying amount, the two-step quantitative
impairment test described above is required. Otherwise, no further testing is required. In the qualitative assessment, we
consider primary factors such as industry and market considerations, overall financial performance of the reporting unit, and
other specific information related to the operations. In performing the two-step quantitative impairment test, the first step
compares the carrying amount of the reporting unit to the fair value of the reporting unit. If the fair value of the reporting unit
exceeds the carrying value of the reporting unit, goodwill is not impaired and we are not required to perform further testing. If
the carrying value of the reporting unit exceeds the fair value of the reporting unit, then we must perform the second step of the
impairment test in order to determine the implied fair value of the reporting unit’s goodwill. The fair value of the reporting unit
is allocated to its assets and liabilities in a manner similar to a purchase price allocation in order to determine the implied fair
value of the reporting unit goodwill. If the carrying amount of the goodwill is greater than its implied fair value, the excess is
recognized as an impairment loss.
We chose to bypass the qualitative assessment and proceed directly to perform the two-step quantitative impairment test.
As of December 31, 2018 and 2019, the step one analysis performed indicated that the fair value of our reporting unit was
substantially greater than the respective carrying value, and therefore goodwill related to our reporting unit was not impaired.
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Impairment of long-lived assets other than goodwill
We evaluate long-lived assets, such as fixed assets and purchased or acquired intangible assets with finite lives other than
licensed copyrights and produced content, for impairment whenever events or changes in circumstances indicate the carrying
value of an asset may not be recoverable in accordance with ASC subtopic 360-10 (“ASC 360-10”), Property, Plant and
Equipment: Overall. When such events occur, we assess the recoverability of the long-lived assets based on the undiscounted
future cash flows the long-lived assets are expected to generate at the lowest level of identifiable cash flows. We recognize an
impairment loss when the estimated undiscounted future cash flow expected to result from the use of the long-lived assets plus
net proceeds expected from the eventual disposition of the long-lived assets, if any, is less than their carrying values. If we
identify an impairment, we reduce the carrying value of the long-lived assets to its estimated fair value based on a discounted
cash flow approach or, when available and appropriate, to comparable market values. We use estimates and judgments in its
impairment tests and if different estimates or judgments had been utilized, the timing or the amount of any impairment charges
could be different.
Income taxes
We follow the liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are
determined based on the difference between the financial reporting and tax bases of assets and liabilities using enacted tax rates
that will be in effect in the period in which the differences are expected to reverse. We record a valuation allowance to offset
deferred tax assets if, based on the weight of available evidence, it is more-likely-than-not that some portion, or all, of the
deferred tax assets will not be realized. The effect of a change in tax rate is recognized in tax expense in the period that
includes the enactment date of the change in tax rate. We have elected to classify interest and penalties related to an uncertain
tax position, if and when required, as part of income tax expense in the consolidated statements of comprehensive loss.
We apply the provisions of ASC subtopic 740, Accounting for Income Taxes, or ASC 740, to account for uncertainty in
income taxes. ASC 740 prescribes a recognition threshold a tax position is required to meet before being recognized in the
financial statements. We recognize in our consolidated financial statements the benefit of a tax position if a tax return position
or future tax position is “more likely than not” to be sustained under examination based solely on the technical merits of the
position. Tax positions that meet the “more likely than not” recognition threshold are measured, using a cumulative probability
approach, at the largest amount of tax benefit that has a greater than fifty percent likelihood of being realized upon settlement.
Our estimated liability for unrecognized tax benefits are periodically assessed for adequacy and may be affected by changing
interpretations of laws, rulings by tax authorities, changes and or developments with respect to tax audits, and the expiration of
the statute of limitations. As each audit is concluded, adjustments, if any, are recorded in our financial statements. Additionally,
in future periods, changes in facts and circumstances, and new information may require us to adjust the recognition and
measurement estimates with regard to changes in individual tax position. Changes in recognition and measurement estimates
are recognized in the period which the change occurs.
Modification of redeemable convertible preferred shares
We assess whether an amendment to the terms of its redeemable convertible preferred shares is an extinguishment or a
modification using the fair value model. If the change in fair value of the redeemable convertible preferred shares immediately
after the amendment exceeds 10% from the fair value of the redeemable convertible preferred shares immediately before the
amendment, the amendment is considered an extinguishment. An amendment that does not meet this criterion is a
modification. When redeemable convertible preferred shares are extinguished, the difference between the fair value of the
consideration transferred to the redeemable convertible preferred shareholders and the carrying amount of the redeemable
convertible preferred shares (net of issuance costs) is treated as a deemed dividend to or contribution from the redeemable
convertible preferred shareholders. When redeemable convertible preferred shares are modified, a new effective interest rate to
equate the future contractual cash flows (redemption amount) to the carrying amount is determined and applied to accretion on
a prospective basis by analogy to ASC 470-50.
Share-based compensation
We account for share-based compensation in accordance with ASC topic 718 (“ASC 718”), Compensation-Stock
Compensation.
We have elected to recognize share-based compensation using the straight-line method for all share-based awards
granted with graded vesting based on service conditions. For awards with performance conditions, compensation cost is
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recognized on an accelerated basis if it is probable that the performance condition will be achieved. Forfeiture rates are
estimated based on historical experience and future expectations of employee turnover rates and are periodically reviewed. If
required vesting conditions are not met and the share-based awards are forfeited, previously recognized compensation expense
relating to those awards are reversed. We elect to estimate forfeitures at the time of grant and revised, if necessary, in the
subsequent period if actual forfeitures differ from initial estimates. To the extent we revise these estimates in the future, the
share-based payments could be materially impacted in the period of revision, as well as in following periods. Share-based
compensation expense was recorded net of estimated forfeitures such that expense was recorded only for those share-based
awards that are expected to vest.
For the years ended December 31, 2017 and 2018, we account for share-based awards issued to non-employees in
accordance with ASC subtopic 505-50 (“ASC 505-50”), Equity: Equity-based Payments to Non-Employees. The measurement
date of the fair value of a share-based award issued to a non-employee is the date on which the counterparty’s performance is
completed as there is no associated performance commitment. The expense is recognized in the same manner as if we had paid
cash for the services provided by non-employees.
In June 2018, the FASB issued ASU 2018-07, Improvements to Nonemployee Share-Based Payment Accounting (Topic
718) (“ASU 2018-07”). Under the guidance, the measurement of equity-classified nonemployee awards will be fixed at the
grant date, which will reduce volatility in our consolidated statements of comprehensive loss. We adopted ASU 2018-07 from
January 1, 2019, using the modified retrospective method. The impact of adopting ASU 2018-07 was insignificant.
We, with the assistance of an independent third-party valuation firm, determined the fair value of share-based awards
granted to employees and non-employees, if applicable.
Recently Issued Accounting Pronouncements
In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments—Credit Losses (Topic 326) (“ASU 2016-
13”), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU
2016-13 replaces the existing incurred loss methodology with an expected credit loss methodology, which will result in more
timely recognition of credit losses. ASU 2016-13 is effective for annual reporting periods, and interim periods within those
years, beginning after December 15, 2019. We do not expect any material impact on our consolidated financial statements and
related disclosures as a result of adopting the new standard.
In January 2017, the FASB issued ASU 2017-04, Simplifying the Test for Goodwill Impairment (“ASU 2017-04”), which
simplifies the accounting for goodwill impairment by eliminating Step two from the goodwill impairment test. If the carrying
amount of a reporting unit exceeds its fair value, an impairment loss shall be recognized in an amount equal to that excess,
versus determining an implied fair value in Step two to measure the impairment loss. The guidance is effective for annual and
interim impairment tests performed in periods beginning after December 15, 2019. Early adoption is permitted for all entities
for annual and interim goodwill impairment testing dates on or after January 1, 2017. The guidance should be applied on a
prospective basis. We do not expect any material impact on our consolidated financial statements and related disclosures as a
result of adopting the new standard.
In March 2019, the FASB issued ASU 2019-02, Improvements to Accounting for Costs of Films and License Agreements
for Program Materials (“ASU 2019-02”). ASU 2019-02 aligns the accounting for production costs of an episodic television
series with the accounting for production costs of films by removing the content distinction for capitalization. ASU 2019-02
also requires testing capitalized produced and licensed content for impairment using a fair value model at a film group level
when the produced and licensed contents are predominantly monetized with other produced and/or licensed contents. A film or
film group represents the lowest level for which identifiable cash flows are largely independent of the cash flows of other
produced or licensed contents, which is the unit of account for testing impairment. The predominant monetization strategy
should be reassessed if there is a significant change to the monetization strategy of a produced or licensed content. Further,
ASU 2019-02 requires that an entity reassess estimates of the use of a film in a film group and account for changes, if any,
prospectively. The presentation and disclosure requirements in ASU 2019-02 also increase the transparency of information
provided to users of financial statements about produced and licensed content. This update will be effective for our fiscal years
beginning after December 15, 2019, and interim periods within those fiscal years. We will adopt ASU 2019-02 on January 1,
2020 and report cash outflows for the costs incurred to obtain rights for both produced and licensed content as operating cash
outflows in the statement of cash flows. As the majority of our produced and licensed content are predominantly monetized as
a group, upon adoption of the new standard, they will be reviewed for impairment when there are events or changes in
circumstances that indicate such assessment should be made.
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Results of Operations
The following table summarizes our consolidated results of operations and as percentages of our total revenues for the
years presented.
2017(1)
RMB
%
For the year ended December 31,
2018
RMB
%
(in thousands, except for percentages)
RMB
2019
US$
Revenues:
Membership services
Online advertising services
Content distribution
Others
Total revenues
Operating costs and expenses:
Cost of revenues(2)
Selling, general and administrative(2)
Research and development(2)
Total operating costs and expenses
Operating loss
Total other income/(expenses), net
Loss before income taxes
Income tax benefit/(expense)
Net loss
6,536,028
8,158,924
1,191,816
1,491,582
17,378,350
(17,386,563)
(2,674,990)
(1,269,806)
(21,331,359)
(3,953,009)
208,512
(3,744,497)
7,565
(3,736,932)
37.6
46.9
6.9
8.6
100.0
10,622,769
9,328,061
2,162,643
2,875,643
24,989,116
(100.0) (27,132,811)
(4,167,889)
(15.4)
(1,994,652)
(7.3)
(122.7) (33,295,352)
(8,306,236)
(22.7)
(676,194)
1.2
(8,982,430)
(21.5)
0.0
(78,801)
(9,061,231)
(21.5)
42.5
37.3
8.7
11.5
100.0
14,435,611
8,270,600
2,544,221
3,743,226
28,993,658
2,073,546
1,187,997
365,454
537,681
4,164,678
(108.6) (30,348,342)
(5,236,007)
(16.7)
(2,667,146)
(8.0)
(133.3) (38,251,495)
(9,257,837)
(33.3)
(2.7)
(967,050)
(36.0) (10,224,887)
(0.3)
(51,852)
(36.3) (10,276,739)
(4,359,267)
(752,105)
(383,112)
(5,494,484)
(1,329,806)
(138,908)
(1,468,714)
(7,448)
(1,476,162)
%
49.8
28.5
8.8
12.9
100.0
(104.7)
(18.1)
(9.2)
(131.9)
(31.9)
(3.3)
(35.3)
(0.2)
(35.4)
Note:
(1) In accordance with the legacy revenue accounting standard (ASC 605), VAT is presented in cost of revenues rather than
net against revenues.
(2) Share-based compensation expense was allocated as follows:
Cost of revenues
Selling, general and administrative
Research and development
Total
For the year ended December 31,
2017
RMB
2018
RMB
2019
RMB
US$
34,895
130,994
67,535
233,424
(in thousands)
83,351
368,598
104,262
556,211
171,053
675,278
238,189
1,084,520
24,570
96,998
34,214
155,782
Year Ended December 31, 2019 Compared with Year Ended December 31, 2018
Revenues
Our revenues increased by 16.0% from RMB24,989.1 million in 2018 to RMB28,993.7 million (US$4,164.7 million) in
2019.
Membership services. Our membership services revenue increased by 35.9% from RMB10,622.8 million in 2018 to
RMB14,435.6 million (US$2,073.5 million) in 2019, primarily driven by the increase in the number of subscribing members,
which in turn was primarily a result of the popularity of our premium content, especially our self-produced blockbuster titles,
and various operational initiatives. The number of subscribing members increased by 22.3% from 87.4 million as of December
31, 2018 to 106.9 million as of December 31, 2019. Excluding individuals with trial memberships, the number of subscribing
members increased by 22.7% from 86.1 million as of December 31, 2018 to 105.7 million as of December 31, 2019. The
number of subscribing members is the main driver for our membership services revenue. We track the number of subscribing
members as a key indicator for membership revenue growth, and our operational efforts have also been primarily aimed at
growing this number.
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Online advertising services. Our online advertising services revenue decreased by 11.3% from RMB9,328.1 million in
2018 to RMB8,270.6 million (US$1,188.0 million) in 2019, as a result of the challenging macroeconomic environment in
China, the uncertainty of certain content scheduling, the tightened regulatory environment, and the intensified competition in
advertising business. Average brand advertising revenue per brand advertiser decreased by 11.9% from RMB6.7 million in
2018 to RMB5.9 million (US$0.9 million) in 2019. Average brand advertising revenue per brand advertiser is the main driver
for our online advertising services revenue. We track the average brand advertising revenue per brand advertiser as a key
indicator to evaluate our advertising services business and adapt our sales strategy, advertisement solutions and content
scheduling accordingly.
Content distribution. Our content distribution revenue increased by 17.6% from RMB2,162.6 million in 2018 to
RMB2,544.2 million (US$365.5 million) in 2019, primarily caused by an increased average transaction amount of premium
content titles.
Others. Other revenues increased by 30.2% from RMB2,875.6 million in 2018 to RMB3,743.2 million (US$537.7
million) in 2019, primarily as a result of the growth of a number of business verticals, especially the growth of our game
business after the acquisition of Skymoons.
Cost of revenues
Our cost of revenues increased by 11.9% from RMB27,132.8 million in 2018 to RMB30,348.3 million (US$4,359.3
million) in 2019.
Content cost. Content cost increased by 5.6% from RMB21,060.9 million in 2018 to RMB22,246.8 million (US$3,195.6
million) in 2019. The RMB1,185.9 million increase was primarily due to higher content costs recorded relating to licensed
copyrights and self-produced content as we continue to invest in our comprehensive and diversified content library. Our ratio
of cash spending on content costs, which is cash spending on content divided by our content costs recorded relating to licensed
copyrights and self-produced content, decreased from 117% in 2018 to 100% in 2019. The ratio decrease was due to a
combined effect of decreased cash spending, more content aired on our platform, as well as a higher mix of self-produced
content in our content library.
Bandwidth cost. Our bandwidth cost increased by 22.5% from RMB2,384.3 million in 2018 to RMB2,920.0 million
(US$419.4 million) in 2019, primarily as a result of the increased bandwidth necessary to support the growth of our user traffic
and better user experience, which is partially offset by enhanced operational efficiency.
Gross loss
As a result of the foregoing, we had gross losses of RMB2,143.7 million and RMB1,354.7 million (US$194.6 million) in
2018 and 2019, respectively. Our gross loss is calculated by subtracting cost of revenues from revenues. Our gross losses as a
percentage of total revenues decreased from 2018 to 2019, which was primarily attributed by the decrease of content cost as a
percentage of total revenues due to membership services revenue increase. We expect our cost of revenues to continue to
increase on an absolute basis as traffic to our platform increases, user base of our platform grows, the resolution of our videos
improves and as we produce and acquire more high-quality content to enrich user experience in our diversified monetization
channels. We will devote more resources on original content productions. We cannot provide an accurate estimate as to when
we will achieve gross profit. For specific factors that may constrain our ability to reverse our gross loss, see “Item 3. Key
Information—D. Risk Factors—Risk Factors—Risks Related to Our Business and Industry—We have incurred net losses since
our inception and may continue to incur losses in the future.”
Selling, general and administrative expenses
Selling expenses increased by 22.8% from RMB3,244.9 million in 2018 to RMB3,984.2 million (US$572.3 million) in
2019, primarily due to the increase in marketing and promotional expenses, as well as in personnel compensation expenses.
Our marketing and promotional expenses increased by 21.5% from RMB2,268.8 million in 2018 to RMB2,757.2 million
(US$396.0 million) in 2019, as we increased our brand and content promotional spending, and spending on user acquisition
channels, including mobile device manufacturers, search engines and mobile app stores. Our sales and marketing personnel
compensation expenses increased by 31.2% from RMB777.5 million in 2018 to RMB1,020.3 million (US$146.6 million) in
2019, primarily due to increased average compensation level.
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General and administrative expenses increased by 35.6% from RMB923.0 million in 2018 to RMB1,251.8 million
(US$179.8 million) in 2019, primarily due to the increase in personnel compensation expenses. Our general and administrative
personnel compensation expenses increased by 68.5% from RMB479.5 million in 2018 to RMB808.1 million (US$116.1
million) in 2019, primarily due to increased headcount and average compensation level. Our general and administrative
personnel headcount increased from 482 as of December 31, 2018 to 551 as of December 31, 2019.
Research and development expenses
Our research and development expenses increased by 33.7% from RMB1,994.7 million in 2018 to RMB2,667.1 million
(US$383.1 million) in 2019, primarily due to the increase in research and development personnel compensation expenses. Our
research and development personnel compensation expenses increased by 35.4% from RMB1,740.5 million in 2018 to
RMB2,357.5 million (US$338.6 million) in 2019, primarily due to the increased headcount and average compensation level.
Our research and development personnel headcount increased from 3,721 as of December 31, 2018 to 4,064 as of December
31, 2019.
Income tax expense
In 2018, RMB78.8 million income tax expense was recognized, which included RMB123.9 million current year income
tax and RMB45.1 million deferred income tax benefit. In 2019, RMB51.9 million (US$7.4 million) income tax expense was
recognized, which resulted from RMB129.2 million (US$18.5 million) current year income tax and RMB77.3 million
(US$11.1 million) deferred income tax benefit.
Net loss
As a result of the foregoing, we had net losses of RMB9,061.2 million and RMB10,276.7 million (US$1,476.2 million)
in 2018 and 2019, respectively.
Year Ended December 31, 2018 Compared with Year Ended December 31, 2017
To facilitate the comparison of our operating results, business performance and trends in 2017 and 2018, all percentage
changes in revenues and operating loss margins as well as average brand advertising revenue per brand advertiser for the year
ended December 31, 2017 are calculated by deducting VAT from the revenues in 2017, which is presented on the same basis as
in 2018 and going forward.
Revenues
Our revenues increased by 52.4% from RMB16,396.8 million (which is net of the impact of RMB981.6 million of VAT)
in 2017 to RMB24,989.1 million (US$3,634.5 million) in 2018.
Membership services. Our membership services revenue increased by 72.3% from RMB6,166.1 million (net of VAT) in
2017 to RMB10,622.8 million (US$1,545.0 million) in 2018, primarily driven by the increase in the number of subscribing
members, which in turn was primarily a result of the popularity of our premium content, especially our self-produced
blockbuster titles. The number of subscribing members increased by 72% from 50.8 million as of December 31, 2017 to 87.4
million as of December 31, 2018. Excluding individuals with trial memberships, the number of subscribing members increased
by 72.2% from 50.0 million as of December 31, 2017 to 86.1 million as of December 31, 2018.
Online advertising services. Our online advertising services revenue grew by 21.2% from RMB7,697.1 million (net of
VAT) in 2017 to RMB9,328.1 million (US$1,356.7 million) in 2018, as a result of our improved efficiency in the monetization
of brand advertising business, driven by our strong and expanding library of self-produced and licensed content, as well as the
growth of our in-feed advertising business, partially offset by tightening advertising budget of advertisers. Average brand
advertising revenue per brand advertiser increased by 24.5% from RMB5.4 million in 2017 (net of VAT) to RMB6.7 million
(US$1.0 million) in 2018.
Content distribution. Our content distribution revenue increased by 92.3% from RMB1,124.4 million (net of VAT) in
2017 to RMB2,162.6 million (US$314.5 million) in 2018, primarily caused by an increased number of titles and price of
premium titles distributed.
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Others. Other revenues increased by 104.1% from RMB1,409.2 million (net of VAT) in 2017 to RMB2,875.6 million
(US$418.2 million) in 2018, primarily as a result of strong performance across various vertical business lines, and revenue
contribution from Skymoons, a mobile game company we acquired in July 2018.
Cost of revenues
Our cost of revenues increased by 65.4% from RMB16,405.0 million in 2017 (excluding RMB981.6 million of VAT) to
RMB27,132.8 million (US$3,946.3 million) in 2018.
Content cost. Content cost increased by 66.9% from RMB12,616.9 million in 2017 to RMB21,060.9 million
(US$3,063.2 million) in 2018. The RMB8,444.0 million increase was primarily due to higher expenses recorded relating to
licensed copyrights and self-produced content as we continue to invest in our comprehensive and diversified content library.
Bandwidth cost. Our bandwidth cost increased by 8.9% from RMB2,190.2 million in 2017 to RMB2,384.3 million
(US$346.8 million) in 2018, primarily as a result of the increased bandwidth necessary to support the growth of our user traffic
and better user experience, which is partially offset by enhanced operational efficiency.
Gross loss
As a result of the foregoing, we had gross losses of RMB8.2 million and RMB2,143.7 million (US$311.8 million) in
2017 and 2018, respectively. Our gross losses as a percentage of total revenues increased from 2017 to 2018, which was
primarily attributed by the increase of content cost as a percentage of total revenues as we continued to produce and offer high-
quality content, especially popular original content.
Selling, general and administrative expenses
Selling expenses increased by 46.4% from RMB2,217.0 million in 2017 to RMB3,244.9 million (US$472.0 million) in
2018, primarily due to the increase in advertising expenses and the increase in sales and marketing personnel salaries and
benefits. Our marketing and promotional expenses increased by 65.2% from RMB1,373.3 million in 2017 to RMB2,268.8
million (US$330.0 million) in 2018 as we increased our brand and content promotional spending, and our spending on user
acquisition channels, including mobile device manufacturers, search engines and mobile app stores. Our sales and marketing
personnel compensation expenses increased by 25.2% from RMB621.2 million in 2017 to RMB777.5 million (US$113.1
million) in 2018 primarily due to the increased headcount. Our sales and marketing personnel headcount increased from 1,239
as of December 31, 2017 to 1,851 as of December 31, 2018.
General and administrative expenses increased by 101.5% from RMB458.0 million in 2017 to RMB923.0 million
(US$134.2 million) in 2018, primarily due to the increase in personnel compensation expenses and professional service fees, as
well as higher share-based compensation expenses. Our general and administrative personnel compensation expenses increased
by 154.2% from RMB188.6 million in 2017 to RMB479.5 million (US$69.7 million) in 2018, primarily due to increased
headcount and average compensation level, as well as higher share-based compensation expenses, mainly arising from the
acquisition of Skymoons. Our general and administrative personnel headcount increased from 344 as of December 31, 2017 to
482 as of December 31, 2018. Our professional service fees increased by 71.9% from RMB78.1 million in 2017 to RMB134.2
million (US$19.5 million) in 2018 primarily due to procurement of audit and legal services in connection with our initial public
offering in March 2018 and our convertible notes offering in December 2018.
Research and development expenses
Our research and development expenses increased by 57.1% from RMB1,269.8 million in 2017 to RMB1,994.7 million
(US$290.1 million) in 2018, primarily due to the increase in research and development personnel compensation expenses. Our
research and development personnel compensation expenses increased by 55.7% from RMB1,118.1 million in 2017 to
RMB1,740.5 million (US$253.1 million) in 2018, primarily due to the increased headcount and average compensation level.
Our research and development personnel headcount increased from 2,608 as of December 31, 2017 to 3,721 as of December
31, 2018.
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Income tax expense
In 2017, RMB7.6 million in income tax benefit was recognized, which can be carried forward to offset future tax
payable. In 2018, RMB78.8 million (US$11.5 million) income tax expense was recognized, which included RMB123.9 million
current year income tax and RMB45.1 million deferred income tax benefit.
Net loss
As a result of the foregoing, we had net losses of RMB3,736.9 million and RMB9.061.2 million (US$1,317.9 million) in
2017 and 2018, respectively.
Inflation
To date, inflation in the PRC has not materially impacted our results of operations. According to the National Bureau of
Statistics of China, the year-over-year percent changes in the consumer price index for December 2017, 2018 and 2019 were
increases of 1.8%, 1.9% and 4.5%, respectively. Although we have not been materially affected by inflation in the past, we can
provide no assurance that we will not be affected in the future by higher rates of inflation in the PRC. For example, certain
operating costs and expenses, such as employee compensation and office operating expenses may increase as a result of higher
inflation. Additionally, because a substantial portion of our assets consists of cash and cash equivalents and short-term
investments, high inflation could significantly reduce the value and purchasing power of these assets. We are not able to hedge
our exposure to higher inflation in China.
Impact of Foreign Currency Fluctuation
See “Item 3. Key Information—D. Risk Factors—Risks Related to Doing Business in China—Fluctuations in exchange
rates could have a material and adverse effect on our results of operations and the value of your investment.” and “Item 11.
Quantitative and Qualitative Disclosures About Market Risk—Foreign Exchange Risk.”
Impact of Governmental Policies
See “Item 3. Key Information—D. Risk Factors—Risks Related to Doing Business in China” and “Item 4. Information
on the Company—B. Business Overview—Government Regulations.”
B.
Liquidity and Capital Resources
As of December 31, 2019, we had RMB5,934.7 million (US$852.5 million) and RMB974.9 million (US$140.0 million)
in cash and cash equivalents and restricted cash, respectively. Our cash and cash equivalents primarily consist of cash on hand
and highly liquid investments, which are unrestricted from withdrawal or use, or which have original maturities of three
months or less when purchased. Our restricted cash mainly represents restricted deposits used as collateral against short-term
loans. As of December 31, 2019, we had RMB4,579.3 million (US$657.8 million) in short-term investments. Our short-term
investments consisted of held-to-maturity debt securities and available-for-sale debt securities with maturities of less than one
year purchased from commercial banks and other financial institutions.
Our total current liabilities were RMB20,173.2 million (US$2,897.7 million) as of December 31, 2019, which primarily
included RMB8,212.4 million (US$1,179.6 million) in accounts and notes payable and RMB3,794.7 million (US$545.1
million) in accrued expenses and other liabilities.
Historically, we have not been profitable nor generated positive net cash flows (if excluding the net proceeds we received
in our initial public offering and our convertible notes offerings). Accounts and notes payable amounted to RMB10,162.4
million and RMB8,212.4 million (US$1,179.6 million) as of December 31, 2018 and 2019, respectively. A substantial majority
of our accounts and notes payable is due to third party content providers. The decrease in accounts and notes payable was
primarily because we shortened the number of turnover days by financing arrangements mentioned as follows.
We prudently manage our working capital to support our business and operations. In terms of financing activities, we
have been actively seeking additional financings to improve our liquidity position. We completed the initial public offering of
our ADSs in April 2018, and received net proceeds of RMB14.9 billion. Prior to that, we completed the US$1.53 billion
convertible notes financing in 2017, which were converted to Series G preferred shares in October 2017, obtained multiple
lines of credit from commercial banks and have secured from Baidu another loan of RMB650.0 million in early 2018. In
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addition, we completed the US$750 million convertible notes offering in December 2018 and the US$1.2 billion convertible
notes offering in March 2019, respectively. In connection with our convertible notes offering, we also entered into capped call
transactions. Further, in December 2018 and November 2019, certain supplier invoices selected by us which were recorded as
accounts payable totaling RMB525.3 million and RMB587.0 million (US$84.3 million), respectively, were factored to a
financial institution, or the factored receivables, at a discount. The factored receivables were further transferred to a
securitization vehicle, whereby debt securities securitized by the factored receivables, maturing from December 2019 to
November 2021, were issued to third party investors with a stated interest rate ranging from 5.0% to 5.5% and raised total
gross proceeds of RMB446.0 million and RMB500.0 million (US$71.8 million), respectively.
In terms of business initiatives, we will (i) continue to pursue strategies to increase our revenues from membership
services, online games services, live broadcasting services and in-feed advertising services, where customers usually prepay for
our services, (ii) continue to work closely with our advertising customers and suppliers in order to optimize our payment terms,
and (iii) continue to strengthen our content production capabilities in order to gain more pricing power over our content
sourcing efforts.
We believe that our current cash and cash equivalents, restricted cash, short-term investments and proceeds and lines of
credit/financing available to us and our anticipated cash flows from operations will be sufficient to meet our anticipated
working capital requirements and capital expenditures for at least the next 12 months. We may, however, need additional
capital in the future to fund our continued operations. The issuance and sale of additional equity would result in further dilution
to our shareholders. The incurrence of indebtedness would result in increased fixed obligations and could result in operating
covenants that would restrict our operations. We have been improving our working capital position and have achieved a
working capital surplus since December 31, 2018. As we will continue to invest in both original and licensed content and
technology to support our growth, we may not be able to improve our working capital position or to maintain the surplus
beyond the next 12 months. In the future, should we require additional liquidity and capital resources to fund our business and
operations, we may need to obtain additional financing, including financing from new and/or existing shareholders, and
financing generated through capital market and commercial banks. See “Item 3. Key Information—D. Risk Factors—Risks
Related to Our Business and Industry—We have significant working capital requirements and have historically experienced
working capital deficits. If we continue to experience such working capital deficits in the future, our business, liquidity,
financial condition and results of operations may be materially and adversely affected.”
As of December 31, 2019, 12.6% of our cash and cash equivalents, restricted cash and short-term investments were held
in the PRC, while 9.2% of our cash and cash equivalents, restricted cash and short-term investments were held by our
consolidated affiliated entities and their subsidiaries.
Although we consolidate the results of our consolidated affiliated entities and their subsidiaries, we only have access to
the assets or earnings of our consolidated affiliated entities and their subsidiaries through our contractual arrangements with
our consolidated affiliated entities and their shareholders. See “Item 4. Information on the Company—C. Organizational
Structure” For restrictions and limitations on liquidity and capital resources as a result of our corporate structure, see “Item 5.
Operating and Financial Review and Prospects—Holding company structure.” We may make additional capital contributions
to our PRC subsidiaries, establish new PRC subsidiaries and make capital contributions to these new PRC subsidiaries, make
loans to our PRC subsidiaries, or acquire offshore entities with business operations in China in offshore transactions. However,
most of these uses are subject to PRC regulations and approvals. For example:
•
•
capital contributions to our PRC subsidiaries must be approved by or filed with the MOFCOM in its foreign
investment comprehensive management information system; and
loans by us to our PRC subsidiaries to finance their activities cannot exceed the difference between its registered
capital and its total investment amount as recorded in the foreign investment comprehensive management
information system or, as an alternative, only procure loans subject to the Risk-Weighted Approach and the Net
Asset Limits and must be registered with SAFE or its local branches or filed with SAFE in its information system.
See “Item 4. Information on the Company—B. Business Overview—Government Regulations—Regulations on Foreign
Exchange.” There is, in effect, no statutory limit on the amount of capital contribution that we can make to our PRC
subsidiaries. This is because there is no statutory limit on the amount of registered capital for our PRC subsidiaries, and we are
allowed to make capital contributions to our PRC subsidiaries by subscribing for their initial registered capital and increased
registered capital, provided that the PRC subsidiaries complete the relevant filing and registration procedures. With respect to
loans to the PRC subsidiaries by us, (i) if the relevant PRC subsidiaries determine to adopt the traditional foreign exchange
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administration mechanism, or the Current Foreign Debt mechanism, the outstanding amount of the loans shall not exceed the
difference between the total investment and the registered capital of the PRC subsidiaries and there is, in effect, no statutory
limit on the amount of loans that we can make to our PRC subsidiaries under this circumstance since we can increase the
registered capital of our PRC subsidiaries by making capital contributions to them, subject to the completion of relevant
registrations, and the difference between the total investment and the registered capital will increase accordingly; and (ii) if the
relevant PRC subsidiaries determine to adopt the foreign exchange administration mechanism as provided in the PBOC Notice
No. 9, or the Notice No. 9 Foreign Debt mechanism, the risk-weighted outstanding amount of the loans, which shall be
calculated based on the formula provided in the PBOC Notice No. 9, shall not exceed 200% of the net asset of the relevant
PRC subsidiary. According to the PBOC Notice No. 9, after a transition period of one year since the promulgation of the
PBOC Notice No. 9, the PBOC and SAFE will determine the cross-border financing administration mechanism for the foreign-
invested enterprises after evaluating the overall implementation of the PBOC Notice No. 9. As of the date hereof, neither
PBOC nor SAFE has promulgated and made public any further rules, regulations, notices or circulars in this regard. It is
uncertain which mechanism will be adopted by PBOC and SAFE in the future and what statutory limits will be imposed on us
when providing loans to our PRC subsidiaries.
A majority of our future revenues are likely to continue to be in the form of Renminbi. Under existing PRC foreign
exchange regulations, Renminbi may be converted into foreign exchange for current account items, including profit
distributions, interest payments and trade and service related foreign exchange transactions.
Our PRC subsidiaries may convert Renminbi amounts that they generate in their own business activities, including
technical consulting and related service fees pursuant to their contracts with the consolidated affiliated entities, as well as
dividends they receive from their own subsidiaries, into foreign exchange and pay them to their non-PRC parent companies in
the form of dividends. However, current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their
accumulated profits, if any, determined in accordance with PRC accounting standards and regulations. Each of our PRC
subsidiaries is required to set aside at least 10% of its after-tax profits after making up previous years’ accumulated losses each
year, if any, to fund certain reserve funds until the total amount set aside reaches 50% of its registered capital. These reserves
are not distributable as cash dividends. Furthermore, capital account transactions, which include foreign direct investment and
loans, must be approved by and/or registered with SAFE and its local branches. The total amount of loans we can make to our
PRC subsidiaries cannot exceed statutory limits and must be registered with the local counterpart of SAFE. The statutory limit
for the total amount of foreign debts of a foreign-invested company is the difference between the amount of total investment as
approved by the MOFCOM and the amount of registered capital of such foreign-invested company, however, there are
uncertainties regarding the interpretation of the Foreign Investment Law and the PBOC Notice No. 9, as well as their impact
on the implementation of the Provisions on Ratio of the Registered Capital to the Total Investment.
The following table sets forth a summary of our cash flows for the periods indicated.
Summary Consolidated Cash Flow Data:
Net cash provided by operating activities
Net cash used for investing activities
Net cash provided by financing activities
Effect of exchange rate changes on cash, cash equivalents and restricted cash
Net (decrease)/increase in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash at the beginning of the year
Cash, cash equivalents and restricted cash at the end of the year
Net cash provided by operating activities
For the year ended December 31,
2017
RMB
2018
RMB
2019
RMB
US$
(in thousands)
4,011,784
(10,660,674)
6,561,110
(143,417)
(231,197)
964,207
733,010
2,884,186
(20,949,094)
23,474,959
617,386
6,027,437
733,010
6,760,447
3,906,227
(11,749,571)
7,880,306
112,265
149,227
6,760,447
6,909,674
561,094
(1,687,720)
1,131,934
16,127
21,435
971,077
992,512
Net cash provided by operating activities increased from RMB2,884.2 million in 2018 to RMB3,906.2 million
(US$561.1 million) in 2019, due to the combined effect of an increase in net loss by RMB1,215.5 million from RMB9,061.2
million in 2018 to RMB10,276.7 million (US$1,476.2 million) in 2019, an increase of non-cash items by RMB2,870.1 million
from RMB15,519.6 million in 2018 to RMB18,389.7 million (US$2,641.4 million ) in 2019, and an increase of cash outflow
for operating assets and liabilities by RMB632.4 million from RMB3,574.2 million in 2018 to RMB4,206.6 million (US$604.3
million) in 2019. The increase of non-cash items was primarily due to increases of amortization and impairment of licensed
copyrights and intangible assets, which are driven by continuous business expansion to maintain our market leadership and
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establish our ecosystem, accretion on convertible senior notes, fair value change and impairment of long-term investments,
share-based compensation, as a result of retaining and providing long-term incentives to key employees, and decrease of non-
cash barter sublicensing revenues driven by increased cash sub-license transactions. The increase of cash outflow for operating
assets and liabilities was primarily because we shortened the number of turnover days.
Net cash provided by operating activities decreased from RMB4,011.8 million in 2017 to RMB2,884.2 million in 2018,
primarily due to the combined effect of an increase in net loss, as adjusted for non-cash items, and changes in operating assets
and liabilities. Net loss increased by RMB5,324.3 million from RMB3,736.9 million in 2017 to RMB9,061.2 million in 2018,
partially offset by the increase in the amortization and impairment of licensed copyrights and produced content from
RMB8,693.6 million in 2017 to RMB14,501.7 million in 2018 as a result of continued expansion of our content portfolio to
maintain our market leadership. Operating cash outflow increased primarily due to expenditures on original content production,
which increased by RMB2,582.8 million from RMB1,962.2 million in 2017 to RMB4,545.0 million in 2018. In addition, due
to the depreciation of the Renminbi against the U.S. dollar, we recognized RMB333.6 million of unrealized foreign exchange
gain in 2017 and RMB940.5 million of unrealized foreign exchange loss in 2018.
Net cash used for investing activities
Net cash used for investing activities decreased from RMB20,949.1 million in 2018 to RMB11,749.6 million
(US$1,687.7 million) in 2019 primarily due to (i) decreased cash outflow from investing in debt securities by RMB6,664.1
million from net cash outflow of RMB4,884.2 million in 2018 to net cash inflow of RMB1,779.9 million (US$ 255.6 million)
in 2019; (ii) a decrease of acquisition of licensed copyrights by RMB1,084.6 million from RMB13,042.1 million in 2018 to
RMB11,957.5 million (US$1,717.6 million) in 2019 because we have increased our expenditures on original content
production; and (iii) there was no significant business acquisition in 2019 like the acquisition of Skymoons in the amount of
RMB1,018.0 million in 2018.
Net cash used for investing activities increased from RMB10,660.7 million in 2017 to RMB20,949.1 million in 2018
primarily due to (i) an increase of acquisition of licensed copyrights from RMB9,087.4 million in 2017 to RMB13,042.1
million in 2018 as result of the continued expansion of our content portfolio, (ii) cash expenditure for the acquisition of mainly
Skymoons in the amount of RMB1,018.0 million, (iii) increased purchase of available-for-sale debt securities from
RMB13,770.0 million in 2017 to RMB26,103.9 million in 2018, partially offset by increase in maturity of available-for-sale
debt securities from RMB13,748.0 million in 2017 to RMB21,219.8 million in 2018.
We will adopt ASU 2019-02 on January 1, 2020 which the FASB issued in March 2019, and report cash flows for the
decrease or increase of acquisition of licensed copyrights as “operating activities” in the statement of cash flows, beginning
with the period of adoption.
Net cash provided by financing activities
Net cash provided by financing activities decreased from RMB23,475.0 million in 2018 to RMB7,880.3 million
(US$1,131.9 million) in 2019, primarily due to (i) proceeds of RMB14,896.8 million from our IPO in 2018, and (ii) decrease of
net cash inflow from loans by RMB3,402.2 million from RMB3,751.8 million in 2018 to RMB349.6 million (US$50.2 million)
in 2019, partially offset by increase of net cash inflow generated by issuance of convertible senior notes and purchase of
capped calls by RMB2,772.5 million from RMB4,569.9 million in 2018 to RMB7,342.4 million (US$1,054.6 million) in 2019.
Net cash provided by financing activities increased from RMB6,561.1 million in 2017 to RMB23,475.0 million in 2018
primarily due to (i) proceeds of RMB14,896.8 million from the initial public offering of our ADSs in 2018, (ii) proceeds from
loans from related parties of RMB2,220.0 million in 2017, which was offset by repayment of loans from related parties of
RMB6,726.0 million in 2017, while in 2018, we had proceeds from loans from related parties of RMB650.0 million, and (iii)
proceeds of RMB3,387.0 million from short-term loans, which was partially offset by repayment of short-term loans of
RMB639.9 million in 2018, while in 2017, proceeds from short-term loans of RMB299.4 million were partially offset by
repayment of short-term loans of RMB100.0 million. The increase in net cash provided by financing activities was partially
offset by proceeds of RMB10,528.3 million from the issuance of convertible notes in 2017, while in 2018, we received
proceeds of RMB5,034.7 million from the issuance of convertible senior notes, net of issuance costs, which was partially offset
by our purchase of capped call options of RMB464.8 million.
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Capital Expenditures
Our capital expenditures are incurred primarily in connection with leasehold improvements, computers and servers. Our
capital expenditures were RMB1,022.3 million, RMB611.9 million and RMB740.2 million (US$106.3 million) in the years
ended December 31, 2017, 2018 and 2019, respectively.
Our capital expenditures may increase in the future as our business continues to grow, in connection with the expansion
and improvement of our network infrastructure. We currently plan to fund these expenditures with our current cash and cash
equivalents, short-term investments and anticipated cash flow generated from our operating activities.
Holding Company Structure
iQIYI, Inc. is a holding company with no material operations of its own. We conduct our operations primarily through
our PRC subsidiaries, our consolidated affiliated entities and their subsidiaries in China. As a result, iQIYI, Inc.’s ability to pay
dividends depends upon dividends paid by our PRC subsidiaries. If our existing PRC subsidiaries or any newly formed ones
incur debt on their own behalf in the future, the instruments governing their debt may restrict their ability to pay dividends to
us. In addition, our wholly foreign-owned subsidiaries in China are permitted to pay dividends to us only out of their retained
earnings, if any, as determined in accordance with PRC accounting standards and regulations. Under PRC law, each of our
subsidiaries and our consolidated affiliated entities in China is required to set aside at least 10% of its after-tax profits each
year, if any, to fund certain statutory reserve funds until such reserve funds reach 50% of its registered capital. In addition, each
of our wholly foreign-owned subsidiaries in China may allocate a portion of its after-tax profits based on PRC accounting
standards to enterprise expansion funds and staff bonus and welfare funds at its discretion, and our consolidated affiliated
entities may allocate a portion of their after-tax profits based on PRC accounting standards to a discretionary surplus fund at its
discretion. The statutory reserve funds and the discretionary funds are not distributable as cash dividends. Remittance of
dividends by a wholly foreign-owned company out of China is subject to examination by the banks designated by SAFE. Our
PRC subsidiaries have not paid dividends and will not be able to pay dividends until they generate accumulated profits and
meet the requirements for statutory reserve funds.
The table below sets forth the respective revenues contribution and assets of iQIYI, Inc. and our wholly-owned
subsidiaries and our consolidated affiliated entities as of the dates and for the periods indicated:
iQIYI, Inc. and its wholly-owned subsidiaries
Consolidated affiliated entities
Total
Total revenues(1)
For the year ended December 31,
2019
2018
2017
Total assets
As of December 31,
2018
2017
5.7%
94.3%
100.0%
8.0%
92.0%
100.0%
7.3%
92.7%
100.0%
40.2%
59.8%
100.0%
53.9%
46.1%
100.0%
2019
52.1%
47.9%
100.0%
Notes:
(1) The percentages exclude the inter-company transactions and balances between iQIYI, Inc. and its wholly-owned
subsidiaries and the consolidated affiliated entities.
C.
Research and Development, Patents and Licenses, etc.
Technology
Technology is the bedrock of our products and services. Approximately half of our employees, excluding general and
administrative employees, are engineers dedicated to technological innovation and breakthrough. We utilize AI technology to
drive the entire business, including video content creation, purchase, production, tagging, distribution, monetization and
customer service, to achieve automation and intelligence in the entire business process. Our advanced technologies facilitate
better content production, enhanced operation efficiency and superior user experience. To maintain our industry-leading
position, we have established extensive cooperation with many industry-leading research institutes.
Technologies to enhance Content Production and Operation Efficiency
We empower content production and monetization cycle by applying various technologies. Leveraging our massive user
data and big data analytics, we have developed a comprehensive system for script evaluation and casting. Our holistic data
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analysis supports content investment strategy through advanced algorithms that forecast video views and film box office,
which result in more monetization opportunities and higher user value. Promising monetization capabilities then encourage the
generation and distribution of more high-quality content on iQIYI platform, creating a virtuous cycle.
Our technologies also enhance our efficiency. We have leveraged AI, big data, and cloud computing technologies to
distribute our massive content to targeted users accurately. Our user and content tagging system precisely analyzes user profile
and conduct content recommendation. We provide personalized content distribution by intelligent recommendations. We
balance user experience with video monetization by utilizing personalized and automatic advertising customized to video
scenarios, video-in, video-out and other ad-marketing technology. We provide timely response and feedback service through
AI-based autonomous service robots and online customer service center.
Technologies to Enhance User Experience
Our advanced video, audio and AI technologies provide users with superior viewing experience in a cost-effective
manner. We are one of a few internet video streaming services in China providing concurrent 4K high-definition video quality,
HDR (High Dynamic Range) imaging, Dolby Atmos® audio effect and immersive experience via 360 VR for live video
streaming. We provide users with clear and smooth video play through adaptive coding technology. Leveraging our big data
analytics, features such as AI Radar and Watch Me Only support real-time recognition and search of information from video
images, or allow users to view only the segments featuring particular artists. We have one of the world’s largest P2P and CDN-
based HCDN (hybrid content delivery network), which seamlessly distributes and transmits massive internet video with high
quality and low bandwidth cost. We apply advanced deep learning technology to areas such as advanced content tagging, user
profiling, developing knowledge graph and content recommendation. Users are given recommendations based on automatic
classification of their tags. Our iQIYI VR app provides an immersive viewing experience via 360 VR. QiYu 4K VR HMD is
one of the first 4K mobile VR devices in the world with 3D audio.
In the three years ended December 31, 2017, 2018 and 2019, our research and development expenditures, including
share-based compensation expenses for research and development staff, were RMB1,269.8 million, RMB1,994.7 million and
RMB2,667.1 million (US$383.1 million), respectively, representing 7.3%, 8.0% and 9.2% of our total revenues for the years
ended December 31, 2017, 2018 and 2019, respectively. Our research and development expenses consist primarily of
personnel-related costs (including share-based compensation expenses).
D.
Trend Information
Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands,
commitments or events for the period from January 1, 2017 to December 31, 2019 that are reasonably likely to have a material
effect on our net revenues, income, profitability, liquidity or capital resources, or that would cause the disclosed financial
information to be not necessarily indicative of future operating results or financial conditions.
E.
Off-Balance Sheet Arrangements
We have not entered into any financial guarantees or other commitments to guarantee the payment obligations of any
third parties. In addition, we have not entered into any derivative contracts that are indexed to our shares and classified as
shareholder’s equity or that are not reflected in our consolidated financial statements. Furthermore, we do not have any retained
or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to
such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or
credit support to us or engages in leasing, hedging or product development services with us.
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F.
Tabular Disclosure of Contractual Obligations
The following table sets forth our contractual obligations by specified categories as of December 31, 2019.
Long-Term Debt and Convertible Senior Notes Obligations(1)
Capital Lease Obligations(2)
Operating Lease Obligations(3)
Purchase Obligations(4)
Total
Notes:
Payment due by period
Total
2020
17,003,140
18,476
646,832
22,339,352
40,007,800
1,137,818
6,894
129,190
8,940,509
10,214,411
2021
2022
(in RMB thousands)
1,310,506
6,895
119,686
6,501,274
7,938,361
362,884
4,687
96,956
4,251,883
4,716,410
2023
2024 and
after
5,585,329
—
81,614
1,539,016
7,205,959
8,606,603
—
219,386
1,106,670
9,932,659
(1) In 2017, we entered into a three-year loan agreement with Bank of China, pursuant to which we are entitled to borrow a
secured RMB denominated loan of RMB299.0 million for the general working capital. In 2017, we drew down RMB299.0
million with an interest rate of 4.47%. The principal shall be repaid by installments from 2017 to 2020.
In 2019, we entered into a two-year loan agreement with JPMorgan Chase Bank, N.A., pursuant to which we were entitled
to borrow a secured RMB denominated loan of RMB800.0 million (US$114.9 million) for general working capital
purposes. In 2019, we drew down RMB447.9 million (US$64.3 million) with an interest rate of 3.55%. Pursuant to the
agreement, the principal shall be repaid by installments from 2019 to 2021.
In December 2018, certain supplier invoices selected by us totaling RMB525.3 million were factored to a financial
institution (the “2018 factored receivables”) at a discount. These supplier invoices were recorded as accounts payables in
our consolidated balance sheets. The 2018 factored receivables were further transferred to a securitization vehicle,
whereby debt securities securitized by the 2018 factored receivables, maturing in December 2019 and December 2020,
were issued to third party investors with a stated interest of 5.0%-5.5% and raised total gross proceeds of RMB446
million.
In November 2019, certain supplier invoices selected by us totaling RMB587.0 million (US$84.3 million) were factored to
a financial institution (the “2019 factored receivables”) at a discount. These supplier invoices were recorded as accounts
payables in our consolidated balance sheets. The 2019 factored receivables were further transferred to a securitization
vehicle, whereby debt securities securitized by the 2019 factored receivables, maturing in November 2021, were issued to
third party investors with a stated interest of 5.1% and raised total gross proceeds of RMB500 million (US$71.8 million).
Our 2018 asset-backed debt securities and 2019 asset-backed debt securities are collectively referred as asset-backed debt
securities. As of December 31, 2019, the outstanding borrowings from our asset-backed debt securities were RMB898.1
million (US$129.0 million). RMB75.0 million (US$10.7 million) of 2018 asset-backed debt securities was repaid when it
became due in December 2019. RMB428.6 million (US$61.6 million) of asset-backed debt securities is repayable within
one year and is included in “Long-term loans, current portion” and the remaining balance of RMB469.5 million (US$67.4
million) of 2019 asset-backed debt securities is included in non-current “Long-term loans” on the consolidated balance
sheets. The effective interest rate of 2018 asset-backed debt securities and 2019 asset-backed debt securities were 7.00%
and 5.97%, respectively.
On December 4, 2018, we issued US$750 million convertible senior notes (the “2023 Notes”). The 2023 Notes are senior,
unsecured obligations of us, and interest is payable semi-annually in cash at a rate of 3.75% per annum on June 1 and
December 1 of each year, beginning on June 1, 2019. The 2023 Notes will mature on December 1, 2023 unless redeemed,
repurchased or converted prior to such date.
On March 29, 2019, we issued US$1,200 million convertible senior notes (the “2025 Notes”). The 2025 Notes are senior,
unsecured obligations of us, and interest is payable semi-annually in cash at a rate of 2.00% per annum on October 1 and
April 1 of each year, beginning on October 1, 2019. The 2025 Notes will mature on April 1, 2025 unless redeemed,
repurchased or converted prior to such date.
As of December 31, 2018 and 2019, the principal amount of the liability component of the Notes were RMB5,158.7
million and RMB13,212.1 million (US$1,897.8 million), unamortized debt discount were RMB446.4 million and
RMB915.2 million (US$131.5 million), and net carrying amount of the liability component were RMB4,712.3 million and
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RMB12,296.9 million (US$1,766.3 million), respectively. As of December 31, 2018 and 2019, the carrying amount of the
equity component of the Notes were RMB361.6 million and RMB1,349.3 million (US$193.8 million), respectively. For
the years ended December 31, 2018 and 2019, the amount of interest cost recognized relating to both the contractual
interest coupon and amortization of the discount on the liability component were RMB23.9 million and RMB669.8 million
(US$96.2 million), respectively.
For further information, please see “Loans Payable” under Note 14 and “Convertible Senior Notes” under Note 15 to our
consolidated financial statements included elsewhere in this annual report.
(2) Capital lease obligations represent our obligations for the finance leases of fixed assets.
(3) Operating lease obligations represent our obligations for leasing office premises and internet data center facilities.
(4) Purchase obligations represent our future minimum payments under non-cancelable agreements for licensed copyrights,
produced content and property management fees.
Other than the contractual obligations set forth above, we do not have any contractual obligations that are long-term debt
obligations, capital (finance) lease obligations, purchase obligations or other long-term liabilities reflected on our balance sheet
as of December 31, 2019.
G.
Safe Harbor
See “Forward-Looking Statements.”
ITEM 6.
DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
A.
Directors and Executive Officers
The following table sets forth information regarding our executive officers and directors as of the date of this annual
report.
Directors and Executive Officers
Robin Yanhong Li
Yu Gong
Herman Yu
Chuan Wang
Haifeng Wang
Dou Shen
Sam Hanhui Sun
Jane Jie Sun
Xiaodong Wang
Xiaohui Wang
Wenfeng Liu
Xiangjun Wang
Xianghua Yang
Youqiao Duan
Age
51
51
49
50
48
40
47
51
45
51
41
42
43
50
Position/Title
Chairman of the Board
Chief Executive Officer and Director
Director
Director
Director
Director
Independent Director
Independent Director
Chief Financial Officer
Chief Content Officer
Chief Technology Officer
Chief Marketing Officer
Senior Vice President
Senior Vice President
Robin Yanhong Li has served as the chairman of our board of directors since 2009. Mr. Li is the co-founder, chairman
and chief executive officer of Baidu. Prior to founding Baidu, Mr. Li worked as an engineer for Infoseek, a pioneer in the
internet search engine industry, from 1997 to 1999. Mr. Li currently serves on the boards of New Oriental Education &
Technology Group Inc. (NYSE: EDU) and Trip.com Group Limited (Nasdaq: TCOM). Mr. Li received a bachelor’s degree in
information science from Peking University in China and a master’s degree in computer science from the State University of
New York at Buffalo.
Yu Gong is the founder, chief executive officer and director of our company, and oversees our overall strategy and
business operations. Prior to founding iQIYI, Dr. Gong was the president and chief operating officer of umessage.com, a top
mobile internet services solution provider in China. Prior to that, Dr. Gong served in the roles of vice president, senior vice
president, and chief operating officer at Sohu.com, a Nasdaq-listed company, from 2003 to 2008. From 1999 to 2003, Dr. Gong
was the founder and chief executive officer of focus.cn, the then largest real estate search website in China, which was sold to
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Sohu.com. (Nasdaq: SOHU) Dr. Gong received a bachelor’s degree, a master’s degree and a doctorate degree in automation
control from Tsinghua University.
Herman Yu has served as our director since 2017. Mr. Yu is currently the chief financial officer of Baidu. Prior to joining
Baidu in September 2017, Mr. Yu was the chief financial officer of Weibo Corporation (Nasdaq: WB) between 2015 and 2017.
From 2004 to 2015, Mr. Yu worked at Sina Corporation (Nasdaq: SINA), serving as its chief financial officer in the last eight
years. Mr. Yu began his career in the Silicon Valley, where he held various finance and accounting management positions at
Adobe Systems Inc., Cadence Design Systems, Inc. and VeriFone Systems, Inc. Mr. Yu serves on the boards of 58.com Inc.
(NYSE: WUBA) and ZTO Express Inc. (NYSE: ZTO). Mr. Yu, a California Certified Public Accountant, holds a bachelor’s
degree in economics from the University of California and a master’s degree in accountancy from the University of Southern
California.
Chuan Wang has served as our director since 2014. Mr. Wang is a co-founder of Xiaomi Corporation and joined Xiaomi
in 2012. Mr. Wang is currently a senior vice president of Xiaomi Corporation. Mr. Wang is also a co-founder of Beijing
Duokan Technology, where he served as chief executive officer since inception in 2010. From 2005 to 2011, Mr. Wang served
as the general manager of Beijing Thunder Stone Century Technology Co., Ltd. Mr. Wang serves on the boards of Xunlei
Limited (Nasdaq: XNET) and Zhejiang Huace Film & TV Co., Ltd. (300133: CH). Mr. Wang holds a bachelor’s degree from
Beijing University of Technology.
Haifeng Wang, Ph.D. has served as our director since June 2018. Dr. Wang joined Baidu in 2010 and was promoted to
chief technology officer in May 2019. Dr. Wang overseas our intelligent cloud business, research and development efforts in
artificial intelligence as well as other technology groups. From 2014 to 2017, Dr. Wang oversaw Baidu’s core search products.
Currently he serves as president of National Engineering Laboratory for Deep Learning Technology and Applications. Dr.
Wang is a fellow of the Association for Computational Linguistics (ACL). He obtained his bachelor’s, master’s, and Ph.D.
degrees in computer science at the Harbin Institute of Technology.
Dr. Dou Shen has served as our director since September 2019. Dr. Shen currently serves as senior vice president of
Baidu, leading Baidu’s Mobile Ecosystem Group (MEG). Dr. Shen oversees Baidu App, search, feed, Haokan short video app,
Baidu’s smart mini program and content ecosystem, and online advertising business. Dr. Shen has served in various other roles
since joining Baidu in 2012, including in search, display advertising and financial services group. Prior to Baidu, Dr. Shen
served as a researcher at Microsoft’s AdCenter Labs. He was also founder of Buzzlabs, a social media analytics company that
was later acquired by IAC-owned CityGrid Media. Dr. Shen is currently the vice-chair of KDDC (China chapter of ACM in
data-mining). Dr. Shen holds a bachelor’s degree in engineering from North China Electric Power University, a master’s
degree in engineering from Tsinghua University, and a Ph.D. in computer science from Hong Kong University of Science and
Technology.
Sam Hanhui Sun has served as our independent director since March 2018. Mr. Sun has been a venture partner at Blue
Lake Capital since 2016. From 2010 to 2015, Mr. Sun served various positions at Qunar Cayman Islands Limited, a Nasdaq-
listed company, including Qunar’s president in 2015 and its chief financial officer from 2010 to 2015. From 2007 to 2009, Mr.
Sun was the chief financial officer of KongZhong Corporation, a Nasdaq-listed company. From 2004 to 2007, Mr. Sun served
in several financial controller positions at Microsoft China R&D Group, Maersk China Co. Ltd., and SouFun.com. From 1995
to 2004, Mr. Sun worked in KPMG’s auditing practice group. Mr. Sun currently serves as a director on the boards of Yirendai
Ltd. (NYSE: YRD) and CAR Inc. (SEHK: 699). Mr. Sun received a bachelor’s degree in business administration from Beijing
Institute of Technology in 1993. He is a Certified Public Accountant in China.
Jane Jie Sun has served as our director since June 2018. Ms. Sun currently serves as the chief executive officer and a
member of the board of directors of Trip.com Group Limited (Nasdaq: TCOM) ("Trip.com"). Ms. Sun first joined Trip.com as
its chief financial officer in 2005, and later served as its chief operating officer and co-president, before serving as its chief
executive officer in 2016. Ms. Sun is a member of JPMorgan Asian Advisory Board, vice chair of the World Travel & Tourism
Council, co-chair of the Development Advisory Board of University of Michigan and Shanghai Jiao Tong University Joint
Institute, and a member of the board of directors of Business China. In 2019, she was awarded an Asia Society Asia Game
Changer award. Forbes named her one of the Emergent 25 Asia’s Latest Star Businesswomen in 2018, and one of the Most
Influential and Outstanding Businesswomen in China in 2017. She was also named one of Fortune’s Top 50 Most Powerful
Women in Business, and one of Fast Company’s Most Creative People in Business in 2017. During her tenure at Trip.com, she
also won the Institutional Investor Awards for the Best CEO and the Best CFO. Ms. Sun received her bachelor’s degree from
the business school of the University of Florida with high honors. She also obtained her LLM degree from Peking University
Law School.
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Xiaodong Wang has served as our chief financial officer since 2013 and is in charge of our finance and legal functions.
Between 2013 and 2016, Mr. Wang served in our company on a secondment basis. Prior to officially joining iQIYI in 2017,
Mr. Wang served as vice president of Baidu for financial planning and analysis, responsible for treasury, budgeting and related
analysis between 2009 and 2016. From 2003 to 2009, Mr. Wang served as senior manager of General Motors in Shanghai,
responsible for budgeting, cost control, pricing and other related functions. From 1998 to 2000, Mr. Wang served in Dupont
China as financial specialist responsible for Dupont trading. Mr. Wang holds a bachelor’s degree in economics from Tsinghua
University and a master’s degree in accounting and finance from The London School of Economics and Political Science.
Xiaohui Wang joined us in 2016 as our chief content officer. Mr. Wang is responsible for the procurement, production
and operations of content business. From 2019, Mr. Wang also serves as president of our newly formed Professional Content
Business Group (PCG). Prior to joining iQIYI, Mr. Wang was vice president of China National Radio, where he served in
various positions from 1990 to 2016, including director of news center from 2002 to 2006, director of finance office from 2006
to 2007, and vice president from 2007 to 2016. Mr. Wang holds a bachelor’s degree in journalism from Jilin University, a
master’s degree in business administration from Cheong Kong Graduate School of Business and a Ph.D. in literature from the
Communication University of China.
Wenfeng Liu joined us in 2012 and is our chief technology officer. From 2019, Mr. Liu also serves as president of our
newly formed Infrastructure and Intelligent Content Distribution Business Group (IIG). Mr. Liu served as our vice president of
technology, IT operation, product marketing and business development. Prior to joining us, Mr. Liu served as research and
development manager from 2011 to 2012 at VMware China Research Center, where he led the research, development and
distribution of various update and maintenance releases of Vmware vSphere projects. From 2003 to 2011, Mr. Liu served in
various senior positions at Intel China Research Center, including the role of research and development manager between 2007
to 2011, in which position he spearheaded Intel’s various global R&D initiatives. Mr. Liu holds a bachelor’s degree and a
master’s degree in computer science from Zhejiang University.
Xiangjun Wang joined us in 2009 and is our chief marketing officer, responsible for marketing and advertising sales.
Since 2009, Ms. Wang has held various positions related to our sales and marketing functions. Prior to joining us, Ms. Wang
was a sales director responsible for advertising sales at Sohu.com (Nasdaq: SOHU), where she served various positions from
2003 to 2009. Ms. Wang holds an associate’s degree from Donghua University.
Xianghua Yang joined us in 2010 and is our senior vice president responsible for membership business. From 2019, Mr.
Yang also serves as president of our newly formed Membership and Oversea Business Group (MOG). Mr. Yang led iQIYI
Pictures from 2014 to 2016 and led our mobile business department from 2010 to 2014. Prior to joining iQIYI, Mr. Yang
served as deputy general manager of wireless business department at Sohu.com, responsible for R&D, marketing and mobile
business. Mr. Yang holds both bachelor’s and master’s degrees in hydraulic and hydroelectric engineering from Tsinghua
University.
Youqiao Duan joined us in 2012 and is our senior vice president responsible for intelligent device business. Prior to
joining us, Mr. Duan was senior director responsible for investment business at Skyworth Group, where he worked from 2008
to 2012. Prior to that, he served as director at Asiamedia, responsible for DVB and IPTV business. From 2002 to 2006, he
worked at DTVIA where he last served as vice president of DVB business. From 1999 to 2002, he worked at focus.cn where he
last served as vice president. Mr. Duan holds a bachelor’s degree in automation control from Tsinghua University.
B.
Compensation of Directors and Executive Officers
For the fiscal year ended December 31, 2019, we paid an aggregate of RMB35.1 million (US$5.0 million) in cash to our
executive officers and directors. We have not set aside or accrued any amount to provide pension, retirement or other similar
benefits to our executive officers and directors. Our PRC subsidiaries and consolidated affiliated entity are required by law to
make contributions equal to certain percentages of each employee’s salary for his or her pension insurance, medical insurance,
unemployment insurance and other statutory benefits and a housing provident fund. For share incentive grants to our officers
and directors, see “—B. Compensation of Directors and Executive Officers—Share Incentive Plans.”
Employment Agreements and Indemnification Agreements
We have entered into an employment agreement with each of our executive officers. Under these agreements, each of our
executive officers is employed at will. We may terminate employment for cause. We may also terminate an executive officer’s
employment without cause upon 60-day advance written notice. In such case of termination by us, we will provide severance
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payments to the executive officer as agreed by us and the executive officer. The executive officer may resign at any time with a
60-day advance written notice.
Each executive officer has agreed to hold, both during and after the termination or expiry of his or her employment
agreement, in strict confidence and not to use, except as required in the performance of his or her duties in connection with the
employment or pursuant to applicable law, any of our confidential information or trade secrets, any confidential information or
trade secrets of our customers or prospective customers, or the confidential or proprietary information of any third party
received by us and for which we have confidential obligations. The executive officers have also agreed to disclose in
confidence to us all inventions, designs and trade secrets which they conceive, develop or reduce to practice during the
executive officer’s employment with us and to assign all right, title and interest in them to us, and assist us in obtaining and
enforcing patents, copyrights and other legal rights for these inventions, designs and trade secrets.
In addition, each executive officer has agreed to be bound by non-competition and non-solicitation restrictions during the
term of his or her employment and typically for one year following the last date of employment. Specifically, each executive
officer has agreed not to (i) approach our suppliers, clients, direct or end customers or contacts or other persons or entities
introduced to the executive officer in his or her capacity as a representative of us for the purpose of doing business with such
persons or entities that will harm our business relationships with these persons or entities; (ii) assume employment with or
provide services to any of our competitors, or engage, whether as principal, partner, licensor or otherwise, any of our
competitors, without our express consent; or (iii) seek directly or indirectly, to solicit the services of, or hire or engage, any
person who is known to be employed or engaged by us; or (iv) otherwise interfere with our business or accounts.
We have also entered into indemnification agreements with each of our directors and executive officers. Under these
agreements, we agree to indemnify our directors and executive officers against liabilities and expenses incurred by such
persons in connection with claims made by reason of their being a director or officer of our company.
Share Incentive Plans
The 2010 Plan
We adopted the 2010 Plan on October 18, 2010, which was amended and restated on November 3, 2014 and August 6,
2016, for the purpose of granting share based compensation awards either through a proprietary interest in our long-term
success, or compensation based on fulfilling certain performance goals to employees, officers, directors and consultants to
incentivize their performance and promote the success of our business. Under the 2010 Plan, the maximum aggregate number
of shares which may be issued pursuant to all awards is 589,729,714 shares. As of February 29, 2020, options to purchase a
total of 405,024,913 ordinary shares were outstanding under the 2010 Plan.
The following paragraphs summarize the terms of the 2010 Plan.
Types of Awards. The Plan permits the awards of options, share appreciation rights, share grants and restricted share
units.
Plan Administration. A committee consisting of at least two individuals determined by our board acts as the plan
administrator. The plan administrator will determine the participants who are to receive awards, the number of awards to be
granted, and the terms and conditions of each award grant. The plan administrator can amend outstanding awards and interpret
the terms of the 2010 Plan and any award agreement.
Award Agreement. Options to purchase ordinary shares granted under the 2010 Plan are evidenced by an award
agreement that sets forth the terms and conditions for each grant.
Exercise Price. The excises price of an option or a share appreciation right will be determined by the plan administrator,
but shall not be less than the fair market value on the grant date of the respective option or share appreciation right. In certain
circumstances, such as a recapitalization, a spin-off, reorganization, merger, separation and split-up, the plan administrator may
adjust the exercise price of outstanding options and share appreciation rights.
Eligibility. We may grant awards to our employees, directors or consultants or employees, directors or consultants or our
affiliates.
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Term of the Awards. The term of each option or share appreciation right granted under the 2010 Plan shall not exceed ten
years from date of the grant.
Vesting Schedule. In general, the plan administrator determines the vesting schedule, which is set forth in the award
agreement.
Acceleration of Awards upon Change in Control. The plan administrator may determine, at the time of grant or
thereafter, that an award shall become vested and exercisable, in full or in part, in the event that a change in control of our
company occurs.
Transfer Restrictions. Awards may not be transferred in any manner by the recipient other than by will or the laws of
descent and distribution, except as otherwise provided by the plan administrator.
Termination. The plan shall terminate on October 17, 2020 provided that our board may terminate the plan at any time
and for any reason.
The 2017 Plan
We also adopted the 2017 Plan on November 30, 2017, which was further amended on December 7, 2017, for the
purpose of promoting the success and enhance the value of iQIYI, Inc., by linking the personal interests of the members of the
board, employees, consultants and other individuals to those of our shareholders and, by providing an incentive for outstanding
performance, to generate superior returns for our shareholders. Under the 2017 Plan, the maximum aggregate number of
ordinary shares which may be issued pursuant to all awards is 720,000 ordinary shares, all of which have been granted. As of
February 29, 2020, 302,277 restricted share units were outstanding under the 2017 Plan.
The following paragraphs summarize the terms of the 2017 Plan.
Types of Awards. The Plan permits the awards of options, restricted shares and restricted share units.
Plan Administration. A committee of one or more members of the board acts as the plan administrator. The plan
administrator will determine the participants who are to receive awards, the type or types of awards to be granted, the number
of awards to be granted, and the terms and conditions of each award grant. The plan administrator can amend outstanding
awards and interpret the terms of the 2017 Plan and any award agreement.
Award Agreement. Awards granted under the 2017 Plan are evidenced by an award agreement that sets forth the terms
and conditions for each grant.
Exercise Price. The excises price of an option will be determined by the plan administrator, but shall not be less than the
fair market value on the grant date of the respective option or share appreciation right. In certain circumstances, such as a
recapitalization, a spin-off, reorganization, merger, separation and split-up, the plan administrator may adjust the exercise price
of outstanding options and share appreciation rights.
Eligibility. We may grant awards to our employees, consultants, and all members of the board, and other individuals.
Term of the Awards. The term of each option or share appreciation right granted under the 2017 Plan shall not exceed ten
years from date of the grant.
Vesting Schedule. In general, the plan administrator determines the vesting schedule, which is set forth in the relevant
award agreement.
Transfer Restrictions. Awards may not be transferred in any manner by the recipient other than by will or the laws of
descent and distribution, except as otherwise provided by the plan administrator.
Termination. The plan shall terminate on November 29, 2027, provided that our board may terminate the plan at any time
and for any reason.
The shares reserved and to be issued under the 2010 Plan and the 2017 Plan have been registered on the Form S-8 on
May 24, 2018.
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The following table summarizes, as of February 29, 2020, the outstanding options and restricted share units that we
granted to our directors and executive officers:
Name
Yu Gong
Haifeng Wang
Dou Shen
Xiaodong Wang
Xiaohui Wang
Xiangjun Wang
Xianghua Yang
Youqiao Duan
Wenfeng Liu
Total
Class A
Ordinary Shares
Underlying Options and
Restricted Share
Units Awarded
Exercise Price
(US$/Share)
127,766,789
*(1)
*(1)
0.25 to 0.51
N/A
N/A
*
*
*
*
*
*
208,724,291
0.51
0.51
0.25 to 0.51
0.25 to 0.5
0.25 to 0.51
0.30 to 0.51
Date of Grant
Various dates from
2010/10/18 to
2019/6/22
N/A
N/A
Various dates from
2015/2/23 to
2019/6/22
Various dates from
2016/8/5 to
2019/6/22
Various dates from
2010/10/18 to
2019/6/22
Various dates from
2010/10/18
to
2019/6/22
Various dates from
2012/5/8
to 2019/3/1
Various dates from
2014/12/5
to 2019/6/22
Date of
Expiration
Various dates from
2020/10/18 to
2029/6/22
N/A
N/A
Various dates from
2025/2/23 to
2029/6/22
Various dates from
2026/8/5 to 2029/6/22
Various dates from
2020/10/18 to
2029/6/22
Various dates from
2020/10/18
to
2029/6/22
Various dates from
2022/5/8
to 2029/3/1
Various dates from
2024/12/5
to 2029/6/22
*
Notes:
The aggregate number of ordinary shares exercisable from all options granted is less than 1% of our total issued and
outstanding ordinary shares.
(1) In the form of restricted share units.
As of February 29, 2020, other grantees as a group held options to purchase 196,355,716 Class A ordinary shares of our
company, with exercise prices ranging from US$0.25 to US$0.51 per share, and 247,183 restricted share units.
C.
Board Practices
Board of Directors
Our board of directors consists of eight directors. Baidu has the right to appoint a majority of our directors as long as it
holds no less than 50% of the voting power of our Company. In addition, some of our directors are also senior management of
Baidu. See “Item 3. Key Information—D. Risk Factors—Risks Related to Our Carve-out from Baidu and Our Relationship
with Baidu—We may have conflicts of interest with Baidu and, because of Baidu’s controlling ownership interest in our
company, we may not be able to resolve such conflicts on terms favorable to us.” A director is not required to hold any shares
in our company by way of qualification. A director may vote with respect to any contract, proposed contract or arrangement in
which he is materially interested provided (i) such director, if his interest in such contract or arrangement is material, has
declared the nature of his interest at the earliest meeting of the board at which it is practicable for him to do so, either
specifically or by way of a general notice and (ii) if such contract or arrangement is a transaction with a related party, such
transaction has been approved by the audit committee. The directors may exercise all the powers of the company to borrow
money, mortgage its undertaking, property and uncalled capital, and issue debentures or other securities whenever money is
borrowed or as security for any obligation of the company or of any third party. None of our non-executive directors has a
service contract with us that provides for benefits upon termination of service.
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Committees of the Board of Directors
We have established an audit committee and a compensation committee under the board of directors. We have adopted a
charter for each of the two committees. Each committee’s members and functions are described below.
Audit Committee. Our audit committee consists of Sam Hanhui Sun, Herman Yu and Jane Jie Sun, and is chaired by Mr.
Sam Hanhui Sun. We have determined that Sam Hanhui Sun and Jane Jie Sun satisfy the “independence” requirements of Rule
5605(a)(2) of the Listing Rules of the Nasdaq Stock Market and meet the independence standards under Rule 10A-3 under the
Exchange Act. We have determined that members including Sam Hanhui Sun and Jane Jie Sun qualify as “audit committee
financial experts.” Mr. Herman Yu is a non-voting member of the audit committee. The audit committee oversees our
accounting and financial reporting processes and the audits of the financial statements of our company. The audit committee is
responsible for, among other things:
•
•
•
•
•
•
•
•
selecting the independent registered public accounting firm and pre-approving all auditing and non-auditing
services permitted to be performed by the independent registered public accounting firm;
reviewing with the independent registered public accounting firm any audit problems or difficulties and
management’s response;
reviewing and approving all proposed related party transactions, as defined in Item 404 of Regulation S-K under
the Securities Act;
discussing the annual audited financial statements with management and the independent registered public
accounting firm;
reviewing major issues as to the adequacy of our internal controls and any special audit steps adopted in light of
material control deficiencies;
annually reviewing and reassessing the adequacy of our audit committee charter;
meeting separately and periodically with management and the independent registered public accounting firm; and
reporting regularly to the board.
Compensation Committee. Our compensation committee consists of Sam Hanhui Sun and Herman Yu, and is chaired by
Mr. Herman Yu. We have determined that Sam Hanhui Sun satisfies the “independence” requirements of Rule 5605(a)(2) of
the Listing Rules of the Nasdaq Stock Market. The compensation committee assists the board in reviewing and approving the
compensation structure, including all forms of compensation, relating to our directors and executive officers. Our chief
executive officer may not be present at any committee meeting during which their compensation is deliberated upon. The
compensation committee is responsible for, among other things:
•
•
•
•
reviewing the total compensation package for our executive officers and making recommendations to the board
with respect to it;
approving and overseeing the total compensation package for our executives other than the three most senior
executives;
reviewing the compensation of our directors and making recommendations to the board with respect to it; and
periodically reviewing and approving any long-term incentive compensation or equity plans, programs or similar
arrangements, annual bonuses, and employee pension and welfare benefit plans.
Duties of Directors
Under Cayman Islands law, our directors owe fiduciary duties to our company, including a duty of loyalty, a duty to act
honestly and a duty to act in what they consider in good faith to be in our best interests. Our directors must also exercise their
powers only for a proper purpose. Our directors also owe to our company a duty to act with skill and care. It was previously
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considered that a director need not exhibit in the performance of his duties a greater degree of skill than may reasonably be
expected from a person of his knowledge and experience. However, English and Commonwealth courts have moved towards
an objective standard with regard to the required skill and care and these authorities are likely to be followed in the Cayman
Islands. In fulfilling their duty of care to us, our directors must ensure compliance with our memorandum and articles of
association. Our company has the right to seek damages if a duty owed by our directors is breached. In limited exceptional
circumstances, a shareholder may have the right to seek damages in our name if a duty owed by our directors is breached.
Terms of Directors and Officers
Our officers are elected by and serve at the discretion of the shareholders. Our directors are not subject to a term of office
and hold office until such time as they are removed from office by the shareholders. A director will be removed from office
automatically if, among other things, the director (i) becomes bankrupt or makes any arrangement or composition with his
creditors; or (ii) is found to be or becomes of unsound mind.
D.
Employees
We had 6,014, 8,577 and 8,889 employees as of December 31, 2017, 2018 and 2019, respectively. As of December 31,
2019, we had 4,678 employees in Beijing and 4,211 employees in other cities in China. The following table sets forth the
number of our employees by function as of December 31, 2019:
Research and development
Content production and operation
Sales and marketing
General and administrative
Total
4,064
2,424
1,850
551
8,889
Our success depends on our ability to attract, retain and motivate qualified employees. We offer employees competitive
salaries, performance-based cash bonuses and other incentives. We believe that we maintain a good working relationship with
our employees, and we have not experienced any material labor disputes. None of our employees are represented by labor
unions.
As required by laws and regulations in China, we participate in various employee social benefits plans that are organized
by municipal and provincial governments, including housing funds, pension, medical insurance, job-related injury insurance,
maternity insurance and unemployment insurance. We are required under PRC law to make contributions to employee benefit
plans at specified percentages of the salaries, bonuses and certain allowances of our employees, up to a maximum amount
specified by the local government from time to time.
We typically enter into standard confidentiality and employment agreements with our employees. These contracts
include a standard non-compete covenant that prohibits the employee from competing with us, directly or indirectly, during his
or her employment as well as certain period of time after employment is terminated.
E.
Share Ownership
Except as specifically noted, the following table sets forth information with respect to the beneficial ownership of our
ordinary shares as of February 29, 2020:
•
•
each of our directors and executive officers; and
each person known to us to own beneficially more than 5% of our ordinary shares.
The calculations in the table below are based on 5,135,516,521 ordinary shares outstanding as of February 29, 2020,
comprising of 2,259,125,125 Class A ordinary shares (excluding 321,825,406 Class A ordinary shares issued to our depositary
bank for bulk issuance of ADSs reserved for future issuances upon the exercise or vesting of awards under our share incentive
plans, and the 11,888,853 unvested restricted shares issued to certain employees) and 2,876,391,396 Class B ordinary shares.
Beneficial ownership is determined in accordance with the rules and regulations of the SEC. In computing the number of
shares beneficially owned by a person and the percentage ownership of that person, we have included shares that the person
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has the right to acquire within 60 days, including through the exercise of any option, warrant, or other right or the conversion
of any other security. These shares, however, are not included in the computation of the percentage ownership of any other
person.
Ordinary Shares Beneficially Owned
Class A
Ordinary Shares
Beneficially Owned(†)
%
Number
Class B
Ordinary Shares
Beneficially Owned(††)
%
Number
Voting Power
(†††)
%
7,933,331
99,302,235
—
—
*
*
—
—
*
*
*
*
*
160,025,914
7,933,331
341,874,885
326,862,409
*
4.2
—
—
*
*
—
—
*
*
*
*
*
6.7
2,876,391,396
—
—
—
—
—
—
—
—
—
—
—
—
2,876,391,396
*
15.1
14.5
2,876,391,396
—
—
100.0
—
—
—
—
—
—
—
—
—
—
—
—
100.0
100.0
—
—
92.7
*
—
—
*
*
—
—
*
*
*
*
*
92.8
92.7
1.1
1.1
Directors and Executive Officers:**
Robin Yanhong Li(1)
Yu Gong(2)
Herman Yu
Chuan Wang(3)
Haifeng Wang
Dou Shen
Sam Hanhui Sun(4)
Jane Jie Sun(5)
Xiaodong Wang
Xiaohui Wang
Xiangjun Wang
Xianghua Yang
Youqiao Duan
All directors and executive officers as a group
Principal Shareholders:
Baidu Holdings(6)
Xiaomi Ventures Limited(7)
Hillhouse Entities(8)
Notes:
*
Less than 1%.
** Except for Robin Yanhong Li, Herman Yu, Haifeng Wang and Dou Shen, and as indicated otherwise below, the business
address of our directors and executive officers is 9/F, iQIYI Innovation Building, No. 2 Haidian North First Street, Haidian
District, Beijing 100080, China. The business address of Robin Yanhong Li, Herman Yu, Haifeng Wang, and Dou Shen is
Baidu Campus, No. 10 Shangdi 10th Street, Haidian District, Beijing 100085, China.
†
For each person and group included in this column, percentage ownership is calculated by dividing the number of Class A
ordinary shares beneficially owned by such person or group, including Class A ordinary shares that such person or group
has the right to acquire within 60 days of February 29, 2020, by the sum of the total number of Class A ordinary shares
outstanding as of February 29, 2020 and the number of Class A ordinary shares underlying the options held by such person
or group that are exercisable within 60 days of February 29, 2020.
†† For each person and group included in this column, percentage ownership is calculated by dividing the number of Class B
ordinary shares beneficially owned by such person or group, including Class B ordinary shares that such person or group
has the right to acquire within 60 days of February 29, 2020, by the sum of the total number of Class B ordinary shares
outstanding as of February 29, 2020 and the number of Class B ordinary shares underlying the options held by such person
or group that are exercisable within 60 days of February 29, 2020.
††† For each person or group included in this column, percentage of total voting power represents voting power based on both
Class A and Class B ordinary shares held by such person or group, including Class A and Class B ordinary shares that
such person or group has the right to acquire within 60 days of February 29, 2020, with respect to all outstanding shares of
our Class A and Class B ordinary shares as a single class. Each holder of Class A ordinary shares is entitled to one vote per
Class A ordinary share. Each holder of our Class B ordinary shares is entitled to ten votes per Class B ordinary share. Our
Class B ordinary shares are convertible at any time by the holder into Class A ordinary shares on a share-for-share basis.
(1) Mr. Li has the majority voting power in Baidu and is deemed to beneficially own iQIYI’s shares held by Baidu Holdings.
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(2) Representing (i) 92,867,061 Class A ordinary shares that Dr. Gong may purchase upon exercise of options within 60 days
of February 29, 2020, and (ii) 6,435,174 Class A ordinary shares held by Cannes Ventures Limited, a company
incorporated in the Cayman Islands. Cannes Ventures Limited is wholly-owned by Dr. Gong. The registered address of
Cannes Ventures Limited is 190 Elgin Avenue, George Town, Grand Cayman, Cayman Islands.
(3) The business address of Mr. Chuan Wang is Building C, Qinghe Shunshijiaye Technology Park, No. 66 Zhufang Road,
Haidian District, Beijing 100085, China.
(4) The business address of Sam Hanhui Sun is 559 Argyle Avenue, Westmount, Quebec, Canada H3Y 3B8.
(5) The business address of Jane Jie Sun is 968 Jin Zhong Road, Shanghai 200335, China.
(6) Representing 7,933,331 Class A ordinary shares, in the form of ADSs, and 2,876,391,396 Class B ordinary shares held by
Baidu Holdings Limited, a company incorporated in British Virgin Islands. Baidu Holdings is a wholly owned subsidiary
of Baidu. The business address of Baidu Holdings Limited is No. 10 Shangdi 10th Street, Haidian District, Beijing 100085,
China.
(7) Representing 341,874,885 Class A ordinary shares held by Xiaomi Ventures Limited as of December 31, 2018, as reported
in a Schedule 13G filed by Xiaomi Ventures Limited on February 1, 2019. Xiaomi Ventures Limited is a company
incorporated in British Virgin Islands. Xiaomi Ventures Limited is beneficially owned and controlled by Xiaomi
Corporation. The registered address of Xiaomi Ventures Limited is c/o P.O. Box 2221, Road Town, Tortola, British Virgin
Islands.
(8) Representing (i) 6 Class A ordinary shares and 32,184,611 ADSs representing 225,292,277 Class A ordinary shares held
by funds managed by Hillhouse Capital Management, Ltd., a company incorporated in the Cayman Islands, and (ii)
14,510,018 ADSs representing 101,570,126 Class A Ordinary Shares held by funds managed by Hillhouse Capital
Advisors Ltd., a company incorporated in the Cayman Islands, as reported in a Schedule 13G amendment jointly filed by
Hillhouse Capital Advisors, Ltd. and Hillhouse Capital Management, Ltd. on February 14, 2020. Hillhouse Capital
Advisors, Ltd. and Hillhouse Capital Management, Ltd. are under common control and share certain policies, personnel
and resources. AnglePoint Asset Management, Ltd., a company incorporated in the Cayman Islands, was established by
Hillhouse Capital Advisors, Ltd. and Hillhouse Capital Management, Ltd. and their affiliates, and the firms continue to
share certain policies, personnel and resources. 3,504,619 ADSs representing 24,532,333 Class A ordinary shares were
held by funds managed by AnglePoint Asset Management Ltd. as of December 31, 2019, as reported in a Schedule 13G
filed by AnglePoint Asset Management, Ltd. on February 14, 2020. Such Class A ordinary shares, in the form of ADSs,
held by funds managed by Hillhouse Capital Management, Ltd. are held by HH RSV-V Holdings Limited, or HH RSV-V.
Hillhouse Capital Management, Ltd. acts as the sole management company of HH RSV-V and is deemed to be the
beneficial owner of the Class A ordinary shares held by HH RSV-V. Such Class A ordinary shares, in the form of ADSs,
held by funds managed by Hillhouse Capital Advisors, Ltd. are held by Gaoling Fund, L.P., or Gaoling, and YHG
Investment, L.P., or YHG. Hillhouse Capital Advisors, Ltd. acts as the sole management company of Gaoling and the sole
general partner of YHG, and is deemed to be the beneficial owner of the Class A ordinary shares, in the form of ADSs,
held by Gaoling and YHG. Such Class A ordinary shares, in the form of ADSs, held by funds managed by AnglePoint
Asset Management, Ltd. are held by InRe Fund, L.P., or InRe, and ENZ RE Fund, L.P., or ENZ Re. AnglePoint Asset
Management, Ltd. acts as the sole management company of each of InRe and ENZ Re, and is deemed to be the beneficial
owner of the Class A Ordinary Shares , in the form of ADSs, held by InRe and ENZ Re. The business address of both
Hillhouse Capital Advisors, Ltd. and Hillhouse Capital Management, Ltd. is Suite 2202, 22nd Floor, Two International
Finance Centre, 8 Finance Street, Central, Hong Kong. The business address of AnglePoint Asset Management, Ltd. is 7F,
Low Block, 181 Queens Road, Central, Hong Kong.
Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of Class A ordinary
shares are entitled to one vote per share, while holders of Class B ordinary shares are entitled to ten votes per share. We issued
Class A ordinary shares represented by our ADSs in our initial public offering in April 2018. Holders of our Class B ordinary
shares may choose to convert their Class B ordinary shares into the same number of Class A ordinary shares at any time. Class
A ordinary shares are not convertible into Class B ordinary shares under any circumstance.
We are not aware of any arrangement that may, at a subsequent date, result in a change of control of our company. To
our knowledge, as of February 29, 2020, 33,151,504 of our Class A ordinary shares are held by one record holder in the United
States, representing 1.5% of our total issued and outstanding Class A ordinary shares as of such date (excluding 321,825,406
Class A ordinary shares reserved for future issuances upon the exercising or vesting of awards granted under the issuer’s share
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incentive plans, and the 11,888,853 unvested restricted shares issued to certain employees). As of February 29, 2020, none of
our Class B ordinary shares are held by record holders in the United States.
For options and restricted share units granted to our officers, directors and employees, see “—B. Compensation of
Directors and Executive Officers—Share Incentive Plans.”
ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
A.
Major Shareholders
See “Item 6. Directors, Senior Management and Employees—E. Share Ownership.”
B.
Related Party Transactions
Contractual Arrangements with our VIEs
See “Item 4. Information on the Company—C. Organizational Structure.”
Transactions with Shareholders and Affiliates
Baidu
We enjoy significant business synergies with Baidu primarily in the form of complementary content offerings for users
and cross-sale of each other’s services.
Master Business Cooperation Agreement
We have entered into a master business cooperation agreement with Baidu on January 19, 2018.
Under the master business cooperation agreement, we and Baidu agree to cooperate with each other in areas including
but not limited to AI technology, smart devices/DuerOS (the dialog-type AI system and open platform developed by Baidu),
cloud services, online advertising, internet traffic, data and content, and to treat each other as the most preferred strategic
partner in our areas of cooperation.
Specifically, (i) Baidu agrees to cooperate with us on leveraging AI technology to further improve our user experience;
(ii) we and Baidu agree to share sales channel resources to promote smart devices/DuerOS and increase iQIYI’s market share
in its industry; (iii) Baidu agrees to provide support for our cloud computing infrastructure and provide us with cloud
computing infrastructure services on Baidu’s most favored terms; (iv) we and Baidu agree to cross sell our respective
advertising services, and Baidu agrees to grant us priority to advertise on its platform; (v) we and Baidu agree to leverage our
respective services to increase user traffic; and (vi) we and Baidu agree to allow our respective registered users and content
providers to log onto each other’s platforms.
Under this agreement, (i) Baidu agrees not to compete with us in providing video content services that are the same as or
substantially similar to our long-form video businesses (with the exception of existing business activities conducted by Baidu
and its affiliates and of the business activities conducted by the entity that currently operates Baidu’s online video business),
and (ii) we agree not to compete with Baidu in any business that is the same as or substantially similar to Baidu’s core
businesses (with the exception of existing business activities conducted by us or our affiliates). Long-form video business
means long-form video content services currently provided by iQIYI, such long-form video content includes, but is not limited
to, movies, TV series, network series, cartoons, variety shows, documentaries, etc. Whether any service is Baidu’s core
business or is the same as or substantially similar to Baidu’s core business shall be determined by Baidu and us in a
commercially reasonable manner.
The master business cooperation agreement will expire on the eighth anniversary of the date of execution, extendable for
a term of eight years upon agreement by both parties. In the event we are no longer controlled by Baidu, either we or Baidu
may terminate this agreement.
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Loan Agreement
Under the master business cooperation agreement, Baidu will provide us with a RMB650.0 million (US$93.4 million)
loan, which will mature on the fifth anniversary of the grant date. We entered into a loan agreement with Baidu with respect to
such loan on January 19, 2018. The loan is interest free.
Share Purchase Agreement and Ticket Business Cooperation Agreement
On February 12, 2018, we entered into a share purchase agreement with Baidu Holdings, pursuant to which we would
issue to Baidu Holdings an aggregate of 36,860,691 Class B ordinary shares. The transaction has closed in April 2018. As
consideration for the issuance of such shares and subject to the conditions set forth in the share purchase agreement, Baidu
Holdings agreed to (i) undertake certain non-compete obligations towards us with respect to the online movie ticket and show
ticket booking business of Baidu Holdings and its affiliates, (ii) direct user traffic related to such ticket business to us, (iii)
provide us with technological support with respect to our ticket booking business, (iv) license certain domain names and
certain intellectual property rights to us and (v) enter into a ticket business cooperation agreement with us, which has been
signed concurrently.
Termination of Certain Agreements
Pursuant to certain service agreements entered into between Baidu and us in 2011, Baidu was obligated to provide us
with user traffic support. We had entered into a termination agreement with Baidu in January 2018, pursuant to which such
earlier service agreements (including the traffic support obligations of Baidu therein) were terminated, in exchange for Baidu
paying a fee of US$27.0 million to us. The excess of the fee received by us over the book value of the recorded favorable
contract asset, amounting to RMB104.2 million, was accounted for as a deemed contribution from the controlling shareholder.
Transactions with Baidu
For the years ended December 31, 2017, 2018 and 2019, we generated membership services revenue of RMB4.2 million,
RMB19.9 million and RMB20.9 million (US$3.0 million), respectively, advertising services revenue of RMB18.3 million,
RMB189.5 million and RMB67.5 million (US$9.7 million), respectively, and other revenues of RMB58.5 million, RMB29.3
million and RMB12.3 million (US$1.8 million), respectively, from Baidu.
We incurred cost of revenues for license fees in the amount of RMB8.3 million, RMB8.9 million and RMB23.1 million
(US$3.3 million) for the years ended December 31, 2017, 2018 and 2019, respectively. We also incurred cost of revenues for
bandwidth in the amount of RMB88.9 million, RMB601.1 million and RMB976.5 million (US$140.3 million) for the years
ended December 31, 2017, 2018 and 2019, respectively. We also incurred cost of revenues for traffic acquisition and other
services in relation with our ticket booking service in the amount of RMB126.6 million and RMB479.5 million (US$68.9
million) for the years ended December 31, 2018 and 2019, respectively. We incurred selling, general and administrative
expenses for advertising services and traffic acquisition service provided by Baidu in the amount of RMB66.0 million,
RMB10.8 million and RMB1.8 million (US$0.3 million) for the years ended December 31, 2017, 2018 and 2019, respectively.
We incurred research and development expenses for cloud services provided by Baidu in the amount of RMB2.8 million,
RMB5.1 million and RMB19.5 million (US$2.8 million) for the years ended December 31, 2017, 2018 and 2019, respectively.
We incurred interest expenses for entrusted loans provided by Baidu and the convertible notes payable to Baidu in the amount
of RMB168.2 million, nil and nil for the years ended December 31, 2017, 2018 and 2019, respectively.
As of December 31, 2017, 2018 and 2019, we had RMB10.0 million, RMB103.0 million and RMB35.6 million (US$5.1
million), respectively, due from Baidu. The balance mainly represents amounts due from Baidu for advertising services and
other services.
As of December 31, 2017, 2018 and 2019, we had RMB77.6 million, RMB421.9 million and RMB1,015.9 million
(US$145.9 million), respectively, due to Baidu. The related party balances mainly represented accrued expenses for bandwidth
services provided by Baidu as of December 31, 2017, accrued expenses for bandwidth services and cloud services provided by
Baidu as of December 31, 2018, and accrued expenses for bandwidth services and cloud services provided by Baidu as of
December 31, 2019. As of December 31, 2017, 2018 and 2019, we had RMB50.0 million, RMB700.0 million and RMB700.0
million (US$100.5 million), respectively, in loans due to Baidu. As of December 31, 2017, 2018 and 2019, the total
outstanding balance includes an interest-free loan of RMB50.0 million. In April 2017, we borrowed a RMB denominated loan
of RMB2,220.0 million with an interest rate of 3.92% from Baidu, which was fully repaid in December 2017. The remaining
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outstanding balance as of December 31, 2018 and December 31, 2019 was an interest-free loan provided by Baidu in January
2018 that will mature in January 2023.
On April 12, 2018, we issued to Baidu Holdings an aggregate of 36,860,691 Class B ordinary shares pursuant to a share
purchase agreement with Baidu Holdings entered into in February 2018, in exchange for Baidu providing traffic acquisition
and other services in relation with our ticket booking service, which was recorded as intangible assets.
Xiaomi Ventures Limited
Xiaomi Ventures Limited and its affiliates, or Xiaomi Group, ceased to be our principal owner under ASC topic 850,
Related Party Disclosures, on October 26, 2017, hence the related party transactions with Xiaomi Group for the year ended
December 31, 2017 includes transactions that occurred from January 1, 2017 to October 26, 2017.
We generate revenues from memberships sold by Xiaomi Group, through various Xiaomi products. For the year ended
December 31, 2017, we generated RMB81.5 million for such membership services revenue. We also provide advertising
services to Xiaomi Group, and generated revenues of RMB9.2 million for such services for the year ended December 31, 2017.
For the year ended December 31, 2017, we also generated other revenues of RMB4.6 million from Xiaomi Group for other
services.
We incurred cost of revenues for commissions to Xiaomi Group for memberships and advertising services sold through
or, presented by various Xiaomi products. For the year ended December 31, 2017, we incurred such cost of revenues in the
amount of RMB42.6 million. We also incurred expenses for advertisements of our service on Xiaomi products, such as Xiaomi
smartphones and Mi Box. For the year ended December 31, 2017, we incurred such advertising expenses in the amount of
RMB82.8 million.
Other Transactions with Related Parties
For the years ended December 31, 2017, 2018 and 2019, we generated content distribution revenue of nil, RMB88.5
million and RMB443.5 million (US$63.7 million), respectively, from equity investees. For the years ended December 31,
2017, 2018 and 2019, we purchased content from equity investees in the amount of RMB4.3 million, RMB182.9 million and
RMB909.5 million (US$130.6 million), respectively. Other related party transactions, including services provided by/to our
equity method investees and other investees measured using measurement alternative in the ordinary course of business were
insignificant for each of the years presented.
As of December 31, 2017, 2018 and 2019, we had nil, RMB127.6 million and RMB242.7 million (US$34.9 million),
respectively, due from other related parties. The balance mainly represents amounts due from our equity investees for content
distribution services or paid in advance by us for licensed copyrights acquisition. We had loan receivables due from our equity
investees of nil, RMB104.0 million and RMB105.9 million (US$15.2 million) as of December 31, 2017, 2018 and 2019,
respectively, which mainly represented loans provided to the equity investees with an interest rate of 5% that will mature in
2020.
As of December 31, 2017, 2018 and 2019, we had RMB2.5 million, RMB851.8 million and RMB950.3 million
(US$136.5 million), respectively, due to other related parties. The related party balances mainly represented deferred revenues
in relation to content distribution, IP licensing, advertising services and traffic support services to be provided to one of our
equity method investees as of December 31, 2019.
Shareholders Agreement
Other than provisions with respect to registration rights, the description of which is set forth below, all provisions and
rights under our sixth amended and restated shareholders agreement terminated upon consummation of our initial public
offering.
Demand Registration Rights. At any time after the earlier of (i) the four-year period following the date of the
shareholders agreement or (ii) 180 days after the effective date of the registration statement for a public offering, holders of at
least 30% of the registrable securities then outstanding, or Existing Initiating Holders, holders of at least 30% of the registrable
securities issued or issuable upon conversion of the Series F preferred shares then outstanding, or Series F Initiating Holders,
and holders of at least 30% of the registrable securities issued or issuable upon conversion of the Series G preferred shares then
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outstanding, or Series G Initiating Holders, have the right to demand that we file a registration statement covering the
registration of any registrable securities of such holders. We have the right to defer filing of a registration statement for a
period of not more than 90 days after the receipt of the request of the initiating holders under certain conditions, but we cannot
exercise the deferral right more than once in any twelve-month period and we cannot register any other share during such
twelve-month period. We are not obligated to effect a demand registration if we have, within the six-month period prior to the
date of a demand registration request, already effected a registration. We are not obligated to effect more than four demand
registrations initiated by the Existing Initiating Holders, more than two demand registrations initiated by the Series F Initiating
Holders, or more than two demand registrations initiated by the Series G Initiating Holders, other than demand registration to
be effected pursuant to registration statement on Form F-3, for which an unlimited number of demand registrations shall be
permitted.
Piggyback Registration Rights. If we propose to file a registration statement for a public offering of our securities, we
must offer holders of our registrable securities an opportunity to include in the registration the number of registrable securities
of the same class or series as those proposed to be registered. If the managing underwriters of any underwritten offering
determine in its view the number of registrable securities exceeds the maximum offering size, the registrable securities shall
allocate first to us, second to each of holders requesting for the inclusion of their registrable securities pursuant to the
piggyback registration, and third to holders of our other securities with such priorities among them as we shall determine.
Form F-3 Registration Rights. Any of the Existing Initiating Holders, Series F Initiating Holders and Series G Initiating
Holders may request us in writing to file an unlimited number of registration statements on Form F-3. Promptly after receiving
such request, we shall give written notice of the proposed registration and within 20 days of such notice, we shall effect the
registration of the securities on Form F-3.
Expenses of Registration. We will bear all registration expenses, other than underwriting discounts and selling
commissions incurred in connection with any demand, piggyback or F-3 registration.
Employment Agreements and Indemnification Agreements
See “Item 6. Directors, Senior Management and Employees—B. Compensation of Directors and Executive Officers—
Employment Agreements and Indemnification Agreements.”
Share Option Grants
See “Item 6. Directors, Senior Management and Employees—B. Compensation of Directors and Executive Officers—
Share Incentive Plans.”
C.
Interests of Experts and Counsel
Not applicable.
ITEM 8.
FINANCIAL INFORMATION
A.
Consolidated Statements and Other Financial Information
We have appended consolidated financial statements filed as part of this annual report.
Legal Proceedings
We are currently not a party to any material legal or administrative proceedings. We have in the past and may from time
to time be subject to various legal or administrative claims and proceedings regarding, among other things, copyright and
trademark infringement, intellectual property dispute, contract disputes and unfair competition. Our products and services may
contain materials, in which others may allege to own copyrights, trademarks or image rights or which others may claim to be
defamatory or objectionable.
As of December 31, 2019, 227 cases against us were pending before various courts in China. The aggregate amount of
damages sought under these pending cases is approximately RMB247.9 million. We are currently unable to estimate the
reasonably possible loss or a range of reasonably possible loss as the proceedings are in the early stages, or there is a lack of
clear or consistent interpretation of laws. As a result, there is considerable uncertainty regarding the timing or ultimate
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resolution of such proceedings, which includes eventual loss, fine, penalty or business impact, if any, and therefore, an estimate
for the reasonably possible loss or a range of reasonably possible loss cannot be made. With respect to the limited number of
proceedings for which we are able to estimate the reasonably possible loss or the range of reasonably possible loss, such
estimates are immaterial.
In addition, as of December 31, 2019, 893 cases brought by us against others for copyright and trademark infringement,
unfair competition and other commercial disputes were pending before various courts in China. The aggregate amount of
damages we are seeking under these pending cases is approximately RMB628.5 million.
Dividend Policy
Our board of directors has complete discretion on whether to distribute dividends. Even if our board of directors decides
to pay dividends, the form, frequency and amount will depend upon our future operations and earnings, capital requirements
and surplus, general financial condition, contractual restrictions and other factors that the board of directors may deem relevant.
We do not have any present plan to pay any cash dividends on our ordinary shares in the foreseeable future. We currently
intend to retain most, if not all, of our available funds and any future earnings to operate and expand our business.
We are a holding company incorporated in the Cayman Islands. We may rely on dividends from our subsidiaries in
China for our cash requirements, including any payment of dividends to our shareholders. PRC regulations may restrict the
ability of our PRC subsidiaries to pay dividends to us. See “Item 3. Key Information—D. Risk Factors—Risks Related to
Doing Business in China—We may rely on dividends and other distributions on equity paid by our PRC subsidiaries to fund
any cash and financing requirements we may have, and any limitation on the ability of our PRC subsidiaries to make payments
to us and any tax we are required to pay could have a material and adverse effect on our ability to conduct our business.” If we
pay any dividends, we will pay our ADS holders to the same extent as holders of our Class A ordinary shares, subject to the
terms of the deposit agreement, including the fees and expenses payable thereunder.
B.
Significant Changes
Except as disclosed elsewhere in this annual report, we have not experienced any significant changes since the date of
our audited consolidated financial statements included in this annual report.
ITEM 9.
THE OFFER AND LISTING
A.
Offering and Listing Details.
See “—C. Markets.”
B.
Plan of Distribution
Not applicable.
C. Markets
Our ADSs have been listed on the Nasdaq Global Select Market under the symbol “IQ” since March 29, 2018.
D.
Selling Shareholders
Not applicable.
E.
Dilution
Not applicable.
F.
Expenses of the Issue
Not applicable.
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ITEM 10. ADDITIONAL INFORMATION
A.
Share Capital
Not applicable.
B. Memorandum and Articles of Association
The following are summaries of material provisions of our currently effective ninth amended and restated memorandum
and articles of association, as well as the Companies Law (as amended) insofar as they relate to the material terms of our
ordinary shares.
Board of Directors
See “Item 6. Directors, Senior Management and Employees—C. Board Practices.”
Ordinary Shares
General. All of our outstanding ordinary shares are fully paid and non-assessable. Certificates representing the ordinary
shares are issued in registered form. Our shareholders who are non-residents of the Cayman Islands may freely hold and vote
their ordinary shares. Our company will issue only non-negotiable shares, and will not issue bearer or negotiable shares.
Register of Members. Under Cayman Islands law, we must keep a register of members and there should be entered
therein:
•
•
•
the names and addresses of the members, a statement of the shares held by each member, of the amount paid or
agreed to be considered as paid, on the shares of each member and whether each relevant category of shares held
by a member carries voting rights under the articles of association of the company, and if so, whether such voting
rights are conditional;
the date on which the name of any person was entered on the register as a member; and
the date on which any person ceased to be a member.
Under Cayman Islands law, the register of members of our company is prima facie evidence of the matters set out therein
(i.e. the register of members will raise a presumption of fact on the matters referred to above unless rebutted) and a member
registered in the register of members is deemed as a matter of Cayman Islands law to have legal title to the shares as set against
its name in the register of members. Once our register of members has been updated, the shareholders recorded in the register
of members should be deemed to have legal title to the shares set against their name in the register of members.
If the name of any person is incorrectly entered in or omitted from our register of members, or if there is any default or
unnecessary delay in entering on the register the fact of any person having ceased to be a member of our company, the person
or member aggrieved (or any member of our company or our company itself) may apply to the Cayman Islands Grand Court
for an order that the register be rectified, and the Court may either refuse such application or it may, if satisfied of the justice of
the case, make an order for the rectification of the register.
Dividends. The holders of our ordinary shares are entitled to such dividends as may be declared by our board of directors
(provided always that dividends may be declared and paid only out of funds legally available therefor, namely out of either
profit, retained earnings or our share premium account, and provided further that a dividend may not be paid if this would
result in our company being unable to pay its debts as they fall due in the ordinary course of business).
Classes of Ordinary Shares. Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares
(and a further class of authorized but undesignated shares). Except for conversion rights and voting rights, the Class A ordinary
shares and Class B ordinary shares shall carry equal rights and rank pari passu with one another, including but not limited to
the rights to dividends (subject to the ability of the board of directors, under our current memorandum and articles of
association, to determine that a dividend shall be paid wholly or partly by the distribution of specific assets (which may consist
of the shares or securities of any other company) and to settle all questions concerning such distribution (including fixing the
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value of such assets, determining that cash payment shall be made to some shareholders in lieu of specific assets and vesting
any such specific assets in trustees on such terms as the directors think fit)) and other capital distributions.
Conversion. Class B ordinary shares may be converted into the same number of Class A ordinary shares by the holders
thereof at any time, while Class A ordinary shares cannot be converted into Class B ordinary shares under any circumstances.
Voting Rights. Holders of Class A ordinary shares and Class B ordinary shares shall, at all times, vote together as one
class on all matters submitted to a vote by the members at any general meeting of the Company. Each Class A ordinary share
shall be entitled to one vote on all matters subject to the vote at general meetings of our company, and each Class B ordinary
share shall be entitled to ten votes on all matters subject to the vote at general meetings of our company. Voting at any meeting
of shareholders is by show of hands unless a poll is demanded. A poll may be demanded by the chairman of such meeting or
any one shareholder present in person or by proxy.
Walkers (Hong Kong), our counsel as to Cayman Islands law, has advised that such voting structure is in compliance
with current Cayman Islands law as in general terms, a company and its shareholders are free to provide in the articles of
association for such rights as they consider appropriate, subject to such rights not being contrary to any provision of the
Companies Law and not inconsistent with common law.
An ordinary resolution to be passed by the shareholders requires the affirmative vote of a simple majority of the votes
attached to the ordinary shares cast by those shareholders entitled to vote who are present in person or by proxy (or, in the case
of corporations, by their duly authorized representatives) at a general meeting, while a special resolution requires the
affirmative vote of a majority of no less than two-thirds of the votes attached to the ordinary shares cast by those shareholders
who are present in person or by proxy (or, in the case of corporations, by their duly authorized representatives) at a general
meeting. Both ordinary resolutions and special resolutions may also be passed by a unanimous written resolution signed by all
the shareholders of our company, as permitted by the Companies Law and our memorandum and articles of association. A
special resolution will be required for important matters such as a change of name or making changes to our memorandum and
articles of association.
Transfer of Ordinary Shares. Any of our shareholders may transfer all or any of his or her ordinary shares by an
instrument of transfer in the usual or common form or any other form approved by our board of directors.
However, our board of directors may, in its absolute discretion, decline to register any transfer of any ordinary share
which is not fully paid up or on which our company has a lien. Our board of directors may also decline to register any transfer
of any ordinary share unless:
•
•
•
•
•
the instrument of transfer is lodged with us, accompanied by the certificate for the ordinary shares to which it
relates and such other evidence as our board of directors may reasonably require to show the right of the transferor
to make the transfer;
the instrument of transfer is in respect of only one class of shares;
the instrument of transfer is properly stamped, if required;
a fee of such maximum sum as the Nasdaq Global Select Market may determine to be payable, or such lesser sum
as the board of directors may from time to time require, is paid to the Company in respect thereof; and
in the case of a transfer to joint holders, the transfer is not to more than four joint holders.
If our directors refuse to register a transfer they are required, within three months after the date on which the instrument
of transfer was lodged, to send to each of the transferor and the transferee notice of such refusal.
Liquidation. On a return of capital on winding up or otherwise (other than on conversion, redemption or purchase of
ordinary shares or, on a winding up, with the sanction of a special resolution of the Company and any other sanction required
by the Companies Law), assets available for distribution among the holders of ordinary shares will be distributed among the
holders of the ordinary shares in proportion to the par value of the shares held by them (subject to, on a winding up where the
assets available for distribution amongst the shareholders of the Company shall be more than sufficient to repay the whole of
the share capital at the commencement of the winding up, a deduction from ordinary shares in respect of which there are
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monies due of all monies payable to the Company for unpaid calls or otherwise). If our assets available for distribution are
insufficient to repay all of the paid-up capital, the assets will be distributed so that, as nearly as may be, the losses are borne by
our shareholders in proportion to the par value of the shares held by them. We are a “limited liability” company registered
under the Companies Law, and under the Companies Law, the liability of our members is limited to the amount, if any, unpaid
on the shares respectively held by them. Our current memorandum of association contains a declaration that the liability of our
members is so limited.
Calls on Ordinary Shares and Forfeiture of Ordinary shares. Our board of directors may from time to time make calls
upon shareholders for any amounts unpaid on their ordinary shares (together with any interests which may have accrued). The
ordinary shares that have been called upon and remain unpaid are subject to forfeiture.
Redemption, Repurchase and Surrender of Ordinary Shares. We may issue shares on terms that such shares are subject
to redemption, at our option or at the option of the holders thereof, on such terms and in such manner as may be determined,
before the issue of such shares, by our board of directors or by an ordinary resolution of our shareholders. Our company may
also repurchase any of our shares provided that the manner and terms of such purchase have been approved by our board of
directors or by ordinary resolution of our shareholders, or are otherwise authorized by our memorandum and articles of
association. Under the Companies Law, the redemption or repurchase of any share may be paid out of our company’s profits or
out of the proceeds of a fresh issue of shares made for the purpose of such redemption or repurchase, or out of capital
(including share premium account and capital redemption reserve) if our company can, immediately following such payment,
pay its debts as they fall due in the ordinary course of business. In addition, under the Companies Law no such share may be
redeemed or repurchased (a) unless it is fully paid up, (b) if such redemption or repurchase would result in there being no
shares outstanding other than shares held as treasury shares, or (c) if the company has commenced liquidation. In addition, our
company may accept the surrender of any fully paid share for no consideration.
Variations of Rights of Shares. If at any time, our share capital is divided into different classes of shares, all or any of the
rights attached to any such class may (subject to any rights or restrictions for the time being attached to any class of share) only
be materially adversely varied with the consent in writing of the holders of two-thirds of the issued shares of that class or with
the sanction of a resolution passed at a separate meeting of the holders of the shares of that class by the holders of two-thirds of
the issued shares of that class. The rights conferred upon the holders of the shares of any class issued with preferred or other
rights will not, unless otherwise expressly provided by the terms of issue of the shares of that class, be deemed to be materially
adversely varied by the creation or issue of further shares ranking pari passu with or subsequent to such existing class of shares
or the redemption or purchase of any shares of any class by the Company. The rights of the holders of shares shall not be
deemed to be materially adversely varied by the creation or issue of shares with preferred or other rights including, without
limitation, the creation of shares with enhanced or weighted voting rights.
General Meetings of Shareholders and Shareholder Proposals. As a Cayman Islands exempted company, we are not
obliged by the Companies Law to call shareholders’ annual general meetings. Our current memorandum and articles of
association provide that we may (but are not obliged to) in each year hold a general meeting as our annual general meeting in
which case we shall specify the meeting as such in the notices calling it, and the annual general meeting shall be held at such
time and place as may be determined by our directors.
Shareholders’ annual general meetings and any other general meetings of our shareholders may be convened by a
majority of our board of directors or our chairman. Advance notice of at least seven calendar days is required for the convening
of our annual general shareholders’ meeting and any other general meeting of our shareholders. A quorum required for a
general meeting of shareholders consists of one or more shareholders holding shares in our Company which carry in aggregate
(or representing by proxy) not less than one-third of all votes attaching to all shares in our Company in issue and entitled to
vote at such general meeting, present in person or by proxy or, if a corporation or other non-natural person, by its duly
authorized representative.
Cayman Islands law provides shareholders with only limited rights to requisition a general meeting, and does not provide
shareholders with any right to put any proposal before a general meeting. However, these rights may be provided in a
company’s articles of association. Our current memorandum and articles of association allow our shareholders holding shares
representing in aggregate not less than one-third of all votes attaching to all issued and outstanding shares of the Company that
as at the date of the deposit of such requisition carry the right to vote at general meetings of the Company, to requisition an
extraordinary general meeting of the shareholders, in which case our directors are obliged to call such meeting and to put the
resolutions so requisitioned to a vote at such meeting; however, our current memorandum and articles of association do not
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provide our shareholders with any right to put any proposals before annual general meetings or extraordinary general meetings
not called by such shareholders.
Inspection of Books and Records. Holders of our ordinary shares have no general right under Cayman Islands law to
inspect or obtain copies of our list of shareholders or our corporate records.
Changes in Capital. Our shareholders may from time to time by ordinary resolution:
•
•
•
•
increase our share capital by such sum, to be divided into shares of such classes and amount, as the resolution shall
prescribe;
consolidate and divide all or any of our share capital into shares of a larger amount than our existing shares;
sub-divide our existing shares, or any of them into shares of a smaller amount, provided that in the subdivision the
proportion between the amount paid and the amount, if any, unpaid on each reduced share shall be the same as it
was in case of the share from which the reduced share is derived; or
cancel any shares which, at the date of the passing of the resolution, have not been taken or agreed to be taken by
any person and diminish the amount of our share capital by the amount of the shares so canceled.
Our shareholders may by special resolution, subject to confirmation by the Grand Court of the Cayman Islands on an
application by our company for an order confirming such reduction, reduce our share capital or any capital redemption reserve
in any manner permitted by law.
Exempted Company. We are an exempted company with limited liability under the Companies Law of the Cayman
Islands. The Companies Law in the Cayman Islands distinguishes between ordinary resident companies and exempted
companies. Any company that is registered in the Cayman Islands but conducts business mainly outside of the Cayman Islands
may apply to be registered as an exempted company. The requirements for an exempted company are essentially the same as
for an ordinary company except for the exemptions and privileges listed below:
•
•
•
•
•
•
•
•
an exempted company does not have to file an annual return of its shareholders with the Registrar of Companies;
an exempted company’s register of members is not required to be open to inspection;
an exempted company does not have to hold an annual general meeting;
an exempted company may issue no par value shares;
an exempted company may obtain an undertaking against the imposition of any future taxation (such undertakings
are usually given for 30 years in the first instance);
an exempted company may register by way of continuation in another jurisdiction and be deregistered in the
Cayman Islands;
an exempted company may register as a limited duration company; and
an exempted company may register as a segregated portfolio company.
“Limited liability” means that the liability of each shareholder is limited to the amount unpaid by the shareholder on that
shareholder’s shares of the company (except in exceptional circumstances, such as involving fraud, the establishment of an
agency relationship or an illegal or improper purpose or other circumstances in which a court may be prepared to pierce or lift
the corporate veil).
Registered Office and Objects
Our registered office in the Cayman Islands is located at the offices of Intertrust Corporate Services (Cayman) Limited,
190 Elgin Avenue, George Town, Grand Cayman KY1-9005, Cayman Islands, or at such other location within the Cayman
Islands as our directors may from time to time decide. The objects for which our company is established are unrestricted and
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we have full power and authority to carry out any object not prohibited by the Companies Law or any other law of the Cayman
Islands.
Differences in Corporate Law
The Companies Law is derived, to a large extent, from the older Companies Acts of England but does not follow recent
United Kingdom statutory enactments, and accordingly there are significant differences between the Companies Law and the
current Companies Act of England. In addition, the Companies Law differs from laws applicable to United States corporations
and their shareholders. Set forth below is a summary of the significant differences between the provisions of the Companies
Law applicable to us and the comparable provisions of the laws applicable to companies incorporated in Delaware and their
shareholders.
Mergers and Similar Arrangements. The Companies Law permits mergers and consolidations between Cayman Islands
companies and between Cayman Islands companies and non-Cayman Islands companies. For these purposes, (a) “merger”
means the merging of two or more constituent companies and the vesting of their undertaking, property and liabilities in one of
such companies as the surviving company and (b) a “consolidation” means the combination of two or more constituent
companies into a combined company and the vesting of the undertaking, property and liabilities of such companies to the
consolidated company. In order to effect such a merger or consolidation, the directors of each constituent company must
approve a written plan of merger or consolidation, which must then be authorized by (a) a special resolution of the shareholders
of each constituent company, and (b) such other authorization, if any, as may be specified in such constituent company’s
articles of association. The written plan of merger or consolidation must be filed with the Registrar of Companies together with
a declaration as to (amongst other matters) the solvency of the consolidated or surviving company, a statement of the assets and
liabilities of each constituent company and an undertaking that a copy of the certificate of merger or consolidation will be
given to the members and creditors of each constituent company and that notification of the merger or consolidation will be
published in the Cayman Islands Gazette. Dissenting shareholders have the right to be paid the fair value of their shares (which,
if not agreed between the parties, will be determined by the Cayman Islands court) if they follow the required procedures,
subject to certain exceptions. Court approval is not required for a merger or consolidation which is effected in compliance with
these statutory procedures.
In addition, there are statutory provisions that facilitate the reconstruction and amalgamation of companies, provided that
the arrangement is approved by a majority in number of each class of shareholders or creditors (representing 75% by value)
with whom the arrangement is to be made and who must, in addition, represent three-fourths in value of each such class of
shareholders or creditors, as the case may be, that are present and voting either in person or by proxy at a meeting, or meetings,
convened for that purpose. The convening of the meetings and subsequently the arrangement must be sanctioned by the Grand
Court of the Cayman Islands. While a dissenting shareholder or creditor has the right to express to the court the view that the
transaction ought not to be approved, the court would nevertheless be likely to approve the arrangement if it determines that:
•
•
•
the statutory provisions as to the required majority vote have been met;
the shareholders have been fairly represented at the meeting in question and the statutory majority are acting bona
fide without coercion of the minority to promote interests adverse to those of the class; and
the arrangement is such that may be reasonably approved by an intelligent and honest man of that class acting in
respect of his interest.
Where a scheme or contract involving the transfer of shares or any class of shares in a company to another company has,
within four months after the making of the offer, been approved by the holders of not less than ninety per cent in value of the
shares affected, the offeror may, within a two-month period commencing on the expiration of such four-month period, require
the holders of the remaining shares to transfer such shares on the terms of the offer. Dissenting shareholders may object by
filing proceedings in the Grand Court of the Cayman Islands, but such objections are unlikely to be successful where the offer
has been accepted by holders of 90% in value of the shares affected unless there is evidence that shareholders have been treated
in an unfair or prejudicial manner.
If an arrangement and reconstruction of a Cayman Islands company is approved by at least 90% in value of the
shareholders (as descried above), a dissenting shareholder would have no rights comparable to the appraisal rights which it
would have if the company in question were a Delaware corporation (being the right to receive payment in cash for the
judicially determined value of its shares).
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Shareholders’ Suits. In the ordinary course, litigation brought in the name of the company must be brought by the
company acting by its board, such that shareholders cannot sue in the name of the company. However, in certain circumstances
(including where the alleged wrongdoer is in control of the company), shareholders in Cayman Islands companies may cause
proceedings to be brought derivatively for and on behalf of the company against third parties, including the company’s
directors.
Indemnification of Directors and Executive Officers and Limitation of Liability. The ability of Cayman Islands
companies to provide in their articles of association for indemnification of officers and directors is limited, insofar as it is not
permissible for the directors to contract out of the core fiduciary duties they owe to the company, nor would any indemnity be
effective if it were held by the Cayman Islands courts to be contrary to public policy, which would include any attempt to
provide indemnification against civil fraud or the consequences of committing a crime. Our current memorandum and articles
of association provide that our directors and officers shall be indemnified against all actions, proceedings, costs, charges,
expenses, losses, damages or liabilities incurred or sustained by such director or officer, other than by reason of such person’s
own dishonesty, willful default or fraud, in or about the conduct of our company’s business or affairs (including as a result of
any mistake of judgment) or in the execution or discharge of his duties, powers, authorities or discretions, including without
prejudice to the generality of the foregoing, any costs, expenses, losses or liabilities incurred by such director or officer in
defending (whether successfully or otherwise) any civil proceedings concerning our company or its affairs in any court whether
in the Cayman Islands or elsewhere. This standard of conduct is generally the same as permitted under the Delaware General
Corporation Law for a Delaware corporation. In addition, we have entered into indemnification agreements with each of our
directors and executive officers that will provide such persons with additional indemnification beyond that provided in our
current memorandum and articles of association.
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our directors, officers or
persons controlling us under the foregoing provisions, we have been informed that, in the opinion of the SEC, such
indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable.
Anti-Takeover Provisions in the Memorandum and Articles of Association. Some provisions of our current memorandum
and articles of association may discourage, delay or prevent a change in control of our company or management that
shareholders may consider favorable, including provisions that authorize our board of directors to issue preferred shares in one
or more series and to designate the price, rights, preferences, privileges and restrictions of such preferred shares without any
further vote or action by our shareholders.
However, under Cayman Islands law, our directors may only exercise the rights and powers granted to them under our
memorandum and articles of association, as amended and restated from time to time, for a proper purpose and for what they
believe in good faith to be in the best interests of our company.
Directors’ Fiduciary Duties. Under Delaware corporate law, a director of a Delaware corporation has a fiduciary duty to
the corporation and its shareholders. This duty has two components: the duty of care and the duty of loyalty. The duty of care
requires that a director act in good faith, with the care that an ordinarily prudent person would exercise under similar
circumstances. Under this duty, a director must inform himself of and disclose to shareholders, all material information
reasonably available regarding a significant transaction. The duty of loyalty requires that a director act in a manner he or she
reasonably believes to be in the best interests of the corporation. He or she must not use his or her corporate position for
personal gain or advantage. This duty prohibits self-dealing by a director and mandates that the best interest of the corporation
and its shareholders take precedence over any interest possessed by a director, officer or controlling shareholder and not shared
by the shareholders generally. In general, actions of a director are presumed to have been made on an informed basis, in good
faith and in the honest belief that the action taken was in the best interests of the corporation. However, this presumption may
be rebutted by evidence of a breach of one of the fiduciary duties. Should such evidence be presented concerning a transaction
by a director, a director must prove the procedural fairness of the transaction and that the transaction was of fair value to the
corporation.
As a matter of Cayman Islands law, a director of a Cayman Islands company is in the position of a fiduciary with respect
to the company and therefore he owes duties to the company including the following—a duty to act in good faith in the best
interests of the company, a duty not to make a personal profit based on his or her position as director (unless the company
permits him to do so), a duty not to put himself in a position where the interests of the company conflict with his or her
personal interest or his or her duty to a third party and a duty to exercise powers for the purpose for which such powers were
intended. A director of a Cayman Islands company owes to the company a duty to act with skill and care and the test in the
Cayman Islands against which that duty is measured is both objective and subjective.
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Shareholder Proposals. Under the Delaware General Corporation Law, a shareholder has the right to put any proposal
before the annual meeting of shareholders, provided it complies with the notice provisions in the governing documents. The
Delaware General Corporation Law does not provide shareholders an express right to put any proposal before the annual
meeting of shareholders, but in keeping with common law, Delaware corporations generally afford shareholders an opportunity
to make proposals and nominations provided that they comply with the notice provisions in the certificate of incorporation or
bylaws. A special meeting may be called by the board of directors or any other person authorized to do so in the governing
documents, but shareholders may be precluded from calling special meetings.
Cayman Islands law provides shareholders with only limited rights to requisition a general meeting, and does not provide
shareholders with any right to table resolutions at a general meeting. However, these rights may be provided in a company’s
articles of association. Our current memorandum and articles of association provides that, on the requisition of shareholders
holding shares representing in aggregate not less than one-third (1/3) of all votes attaching to all issued and outstanding shares
of the Company that as at the date of the deposit of such requisition carry the right to vote at general meetings of the Company,
the board shall convene an extraordinary general meeting. However, our current memorandum and articles of association do
not provide our shareholders with any right to put any proposals before annual general meetings or extraordinary general
meetings not called by such shareholders. As an exempted Cayman Islands company, we are not obliged by law to call
shareholders’ annual general meetings.
Cumulative Voting. Under the Delaware General Corporation Law, cumulative voting for elections of directors is not
permitted unless the corporation’s certificate of incorporation specifically provides for it. Cumulative voting potentially
facilitates the representation of minority shareholders on a board of directors since it permits the minority shareholder to cast
all the votes to which the shareholder is entitled on a single director, which increases the shareholder’s voting power with
respect to electing such director. Cayman Islands law does not prohibit cumulative voting, but our current articles of
association do not provide for cumulative voting. As a result, our shareholders are not afforded any less protections or rights on
this issue than shareholders of a Delaware corporation.
Appointment of Directors. For so long as Baidu Holdings and its affiliates collectively hold no less than 50% of the
voting power of the Company, Baidu shall be entitled to appoint, remove and replace a majority of the directors.
The board of directors may, by the affirmative vote of a simple majority of the remaining directors present and voting at
a meeting of the board of directors, appoint any person as a director, to fill a casual vacancy on the board of directors that is not
a Baidu Holdings appointed director or as an addition to the existing board of directors. A vacancy on the board of directors
created by the removal of a non-Baidu Holdings appointed director may be filled by way of an ordinary resolution of the
Company’s shareholders or by the affirmative vote of a simple majority of the remaining directors present and voting at a
meeting of the board of directors.
Each director whose term of office expires shall be eligible for re-election at a meeting of the Company’s shareholders or
re-appointment by the board of directors.
Removal of Directors. Under the Delaware General Corporation Law, a director of a corporation with a classified board
may be removed only for cause with the approval of a majority of the outstanding shares entitled to vote, unless the certificate
of incorporation provides otherwise. Under our current memorandum and articles of association, directors not appointed by
Baidu Holdings may be removed by ordinary resolution of our shareholders or pursuant to an existing written agreement
between the director and the Company.
Transactions with Interested Shareholders. The Delaware General Corporation Law contains a business combination
statute applicable to Delaware public corporations whereby, unless the corporation has specifically elected not to be governed
by such statute by amendment to its certificate of incorporation or bylaws that is approved by its shareholders, it is prohibited
from engaging in certain business combinations with an “interested shareholder” for three years following the date that such
person becomes an interested shareholder. An interested shareholder generally is a person or a group who or which owns or
owned 15% or more of the target’s outstanding voting stock or who or which is an affiliate or associate of the corporation and
owned 15% or more of the corporation’s outstanding voting stock within the past three years. This has the effect of limiting the
ability of a potential acquirer to make a two-tiered bid for the target in which all shareholders would not be treated equally. The
statute does not apply if, among other things, prior to the date on which such shareholder becomes an interested shareholder,
the board of directors approves either the business combination or the transaction which resulted in the person becoming an
interested shareholder. This encourages any potential acquirer of a Delaware corporation to negotiate the terms of any
acquisition transaction with the target’s board of directors.
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Cayman Islands law has no comparable statute. As a result, we cannot avail ourselves of the types of protections afforded
by the Delaware business combination statute. However, although Cayman Islands law does not regulate transactions between
a company and its significant shareholders, it does provide that such transactions must be entered into bona fide in the best
interests of the company and for a proper corporate purpose and not with the effect of constituting a fraud on the minority
shareholders.
Dissolution; Winding Up. Under the Delaware General Corporation Law, unless the board of directors approves the
proposal to dissolve, dissolution must be approved by shareholders holding 100% of the total voting power of the corporation.
Only if the dissolution is initiated by the board of directors may it be approved by a simple majority of the corporation’s
outstanding shares. Delaware law allows a Delaware corporation to include in its certificate of incorporation a supermajority
voting requirement in connection with dissolutions initiated by the board.
Under Cayman Islands law, a company may be wound up either voluntarily or compulsorily. A company may be wound
up by the Grand Court of the Cayman Islands for a number of reasons, including: (i) the company has passed a special
resolution requiring the company to be wound up by the Grand Court; (ii) the company is unable to pay its debts; and (iii) the
Grand Court is of opinion that it is just and equitable that the company should be wound up.
Variation of Rights of Shares. Under the Delaware General Corporation Law, a corporation may vary the rights of a class
of shares with the approval of a majority of the outstanding shares of such class, unless the certificate of incorporation provides
otherwise. Under our current articles of association, we may only materially adversely vary the rights attached to any class of
shares (subject to any rights or restrictions for the time being attached to any class of share) with the consent in writing of the
holders of two-thirds of the issued shares of that class or with the sanction of a resolution passed at a separate meeting of the
holders of the shares of that class by the holders of two-thirds of the issued shares of that class.
Amendment of Governing Documents. Under the Delaware General Corporation Law, a corporation’s certificate of
incorporation may be amended only if adopted and declared advisable by the board of directors and approved by a majority of
the outstanding shares entitled to vote and the bylaws may be amended with the approval of a majority of the outstanding
shares entitled to vote and may, if so provided in the certificate of incorporation, also be amended by the board of directors.
Under the Companies Law, our memorandum and articles of association may only be amended by special resolution of our
shareholders.
Rights of Non-Resident or Foreign Shareholders. There are no limitations imposed by our current memorandum and
articles of association on the rights of non-resident or foreign shareholders to hold or exercise voting rights on our shares. In
addition, there are no provisions in our current memorandum and articles of association governing the ownership threshold
above which shareholder ownership must be disclosed.
Directors’ Power to Issue Shares. Under our current memorandum and articles of association, our board of directors is
empowered to issue or allot shares or grant options and warrants with or without preferred, deferred, qualified or other special
rights or restrictions.
C. Material Contracts
We have not entered into any material contracts other than in the ordinary course of business and other than those
described in “Item 4. Information on the Company” or elsewhere in this annual report on Form 20-F.
D.
Exchange Controls
See “Item 4. Information on the Company—B. Business Overview—Government Regulations—Regulations on Foreign
Exchange” and “Item 4. Information on the Company—B. Business Overview—Government Regulations—Regulations on
Dividend Distribution.”
E.
Taxation
The following summary of the material Cayman Islands, People’s Republic of China and U. S. federal income tax
consequences of an investment in our ADSs or Class A ordinary shares is based upon laws and relevant interpretations thereof
in effect as of the date of this annual report, all of which are subject to change. This summary does not deal with all possible
tax consequences relating to an investment in our ADSs or Class A ordinary shares, such as tax consequences under state,
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local and other tax laws. To the extent that the discussion relates to matters of Cayman Islands tax law, it represents the
opinion of Walkers (Hong Kong), our Cayman Islands counsel. To the extent that the discussion relates to matters of PRC tax
law, it represents the opinion of Jingtian & Gongcheng, our PRC counsel.
Cayman Islands Taxation
The Cayman Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or
appreciation and there is no taxation in the nature of inheritance tax or estate duty. There are no other taxes likely to be material
to us or holders of our ADSs or Class A ordinary shares levied by the government of the Cayman Islands except for stamp
duties which may be applicable on instruments executed in or, after execution, brought within the jurisdiction of the Cayman
Islands. The Cayman Islands is not party to any double tax treaties that are applicable to any payments made by or to our
company. There are no exchange control regulations or currency restrictions in the Cayman Islands.
People’s Republic of China Taxation
The Enterprise Income Tax Law provides that an enterprise established under the laws of a foreign country or region but
whose “de facto management body” is located in the PRC is treated as a PRC resident enterprise for PRC tax purposes and
consequently subject to the PRC income tax at the rate of 25% on its global income. The implementing rules of the Enterprise
Income Tax Law merely define the location of the “de facto management body” as an “organizational body which effectively
manages and controls the production and business operation, personnel, accounting, properties and other aspects of operations
of an enterprise.” Based on a review of surrounding facts and circumstances, we do not believe that we should be considered a
PRC resident enterprise for PRC tax purposes. However, there is limited guidance and implementation history of the Enterprise
Income Tax Law, and if we are treated as a PRC resident enterprise for PRC tax purposes, we will be subject to PRC tax on our
global income at a uniform tax rate of 25%.
PRC income tax at the rate of 10% will be withheld from payments of interest or dividends we make to investors that are
“non-resident enterprises” of the PRC, if such investors do not have an establishment or place of business in the PRC, or if they
have such establishment or place of business in the PRC but the relevant income is not effectively connected with such
establishment or place of business, to the extent such interest or dividends are deemed to be sourced within the PRC.
Furthermore, any gain realized on the transfer of the ADSs or shares by such investors would also be subject to PRC
income tax at 10% if such gain is regarded as income derived from sources within the PRC.
Furthermore, if we are considered a PRC resident enterprise and relevant PRC tax authorities consider the interest or
dividends we pay or any gains realized from the transfer of our ADSs or shares to be income derived from sources within the
PRC, such interest or dividends and gains earned by non-resident individuals would be subject to the 20% PRC individual
income tax (which may be withheld at source).
These rates could be reduced by applicable tax treaties or similar arrangements between China and the jurisdiction of the
investor. For example, for investors in Hong Kong, the tax rate is reduced to 7% for interest payments and 5% for dividends.
However, it is unclear whether non-PRC shareholders would be able to claim the benefits of any tax treaties between their
country of tax residence and the PRC in the event that we are treated as a PRC resident enterprise.
U.S. Federal Income Tax Considerations
The following discussion is a summary of U.S. federal income tax considerations under present law of the ownership and
disposition of the ADSs or Class A ordinary shares. This summary applies only to investors that are U.S. Holders (as defined
below) and that hold the ADSs or Class A ordinary shares as capital assets for U.S. federal income tax purposes. This
discussion is based on the applicable provisions of the Internal Revenue Code of 1986, as amended, or the Code, the Treasury
Regulations promulgated thereunder, pertinent judicial decisions, interpretive rulings of the IRS and such other authorities as
we have considered relevant. All of the foregoing authorities are subject to change, which change could apply retroactively and
could affect the tax considerations described below.
The following discussion does not deal with all the tax considerations to any particular investor or to persons that may be
subject to special treatment under U.S. federal income tax laws, including:
•
banks;
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•
•
•
•
•
•
•
•
•
•
•
•
•
financial institutions;
insurance companies;
broker dealers;
persons that elect to mark their securities to market;
tax-exempt entities;
persons liable for the alternative minimum tax;
regulated investment companies;
certain expatriates or former long-term residents of the United States;
governments or agencies or instrumentalities thereof;
persons holding the ADSs or Class A ordinary shares as part of a straddle, hedging, conversion or integrated
transaction;
persons that actually or constructively own ADSs or ordinary shares representing 10% or more of our voting power
or value;
persons whose functional currency is other than the U.S. dollar; or
persons who acquired ADSs or Class A ordinary shares pursuant to the exercise of any employee share option or
otherwise as compensation.
U.S. Holders are urged to consult their tax advisors about the application of the U.S. federal tax rules to their
particular circumstances as well as the state, local and foreign tax consequences to them of ownership and disposition of
ADSs or Class A ordinary shares.
The discussion below of the U.S. federal income tax considerations will apply if you are a “U.S. Holder.” You are a
“U.S. Holder” if you are the beneficial owner of the ADSs or Class A ordinary shares and you are, for U.S. federal income tax
purposes:
•
•
•
•
an individual citizen or resident of the United States;
a corporation (or other entity subject to tax as a corporation for U.S. federal income tax purposes) that is created or
organized in or under the laws of the United States, any State thereof or the District of Columbia;
an estate whose income is subject to U.S. federal income taxation regardless of its source; or
a trust that (i) is subject to the supervision of a court within the United States and one or more U.S. persons has or
have the authority to control all substantial decisions of the trust or (ii) has a valid election in effect under
applicable Treasury Regulations to be treated as a U.S. person.
This discussion does not consider the tax treatment of partnerships or other pass-through entities that hold the ADSs or
Class A ordinary shares, or of persons who hold the ADSs or Class A ordinary shares through such entities. If a partnership (or
other entity classified as a partnership for U.S. federal income tax purposes) is the beneficial owner of the ADSs or Class A
ordinary shares, the U.S. federal income tax treatment of a partner in the partnership will generally depend on the status of the
partner and the activities of the partnership.
The discussion below assumes that the representations contained in the deposit agreement are true and that the
obligations in the deposit agreement and any related agreement will be complied with in accordance with their terms. If you
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hold ADSs, you will be treated as the holder of the underlying Class A ordinary shares represented by those ADSs for U.S.
federal income tax purposes.
This discussion does not address any aspect of U.S. federal non-income tax laws, such as gift or estate tax laws, or state,
local or foreign tax laws or the Medicare tax on certain net investment income. We have not sought, and will not seek, a ruling
from the IRS or an opinion as to any U.S. federal income tax consequence described herein. The IRS may disagree with the
discussion herein, and its determination may be upheld by a court.
Taxation of Dividends or Other Distributions on the ADSs or Class A Ordinary Shares
Subject to the discussion under “—Passive Foreign Investment Company Considerations” below, the gross amount of all
our distributions to you with respect to the ADSs or Class A ordinary shares will be included in your gross income as dividend
income on the day actually or constructively received by the depositary, in the case of ADSs, or by you, in the case of Class A
ordinary shares, but only to the extent that the distribution is paid out of our current or accumulated earnings and profits
(computed under U.S. federal income tax principles). Because we do not intend to calculate our earnings and profits on the
basis of U.S. federal income tax principles, you should expect to treat the full amount of the distribution as a dividend for U.S.
federal income tax purposes. Dividends paid by us will not be eligible for the dividends-received deduction allowed to
corporations in respect of dividends received from U.S. corporations.
With respect to individuals and certain other non-corporate holders, dividends paid on our ADSs may be subject to
reduced rates of taxation provided that (1) our ADSs are readily tradeable on an established securities market in the United
States, or otherwise, in the event we are deemed to be a PRC “resident enterprise” under the PRC tax law, we are eligible for
the benefit of the income tax treaty between the United States and the PRC, or the Treaty, (2) we are not a PFIC (as discussed
below) for either the taxable year in which the dividend is paid or the preceding taxable year and (3) certain holding period and
other requirements are met. Because our ADSs are listed on the Nasdaq Global Select Market and will accordingly be
considered to be readily tradable on an established securities market in the United States, and we believe that we were not a
PFIC for U.S. federal income tax purposes for our taxable year ended December 31, 2019 and we do not expect to be a PFIC in
subsequent years, we believe that we are a qualified foreign corporation with respect to dividends paid on the ADSs, but not
with respect to dividends paid on our ordinary shares. In the event that we are deemed to be a PRC resident enterprise under
PRC tax law, we may be eligible for the benefits of the Treaty. If we are eligible for such benefits, dividends we pay on our
ordinary shares, regardless of whether such shares are represented by our ADSs, would be eligible for the reduced rates of
taxation applicable to qualified dividend income, as discussed above. You should consult your tax advisor regarding the
availability of the lower rate for dividends paid with respect to our ADSs or Class A ordinary shares.
Dividends will generally be treated as income from foreign sources for U.S. foreign tax credit purposes and will
generally constitute passive category income. In the event that we are deemed to be a PRC resident enterprise under the PRC
tax law and on dividends paid on our ADSs or Class A ordinary shares are subject to PRC withholding taxes, depending on
your particular facts and circumstances, you may be eligible, subject to a number of complex limitations, to claim a foreign tax
credit in respect of any foreign withholding taxes imposed (at a rate not exceeding the applicable Treaty rate) on dividends
received on the ADSs or Class A ordinary shares. If you do not elect to claim a foreign tax credit for foreign taxes withheld,
you may instead, subject to applicable limitations, claim a deduction, for U.S. federal income tax purposes, in respect of such
withholdings, but only for a year in which you elect to do so for all creditable foreign income taxes. The rules governing the
foreign tax credit are complex. You are advised to consult your tax advisor regarding the availability of the foreign tax credit
under your particular circumstances.
Sale or Other Taxable Disposition of the ADSs or Class A Ordinary Shares
Subject to the discussion under “—Passive Foreign Investment Company Considerations” below, you will recognize gain
or loss on any sale, exchange or other taxable disposition of an ADS or Class A ordinary share equal to the difference between
the amount realized for the ADS or Class A ordinary share and your tax basis in the ADS or Class A ordinary share. The gain
or loss will generally be capital gain or loss, which will be long-term capital gain or loss if your holding period for the shares
exceeds one year at the time of disposition. Long-term capital gains are generally eligible for a preferential rate of taxation for
individuals and certain other non-corporate U.S. Holders. The deductibility of capital losses is subject to limitations. Any such
gain or loss that you recognize will generally be treated as U.S.-source income or loss for foreign tax credit limitation purposes,
in which event you may not be able to use the foreign tax credit arising from any PRC tax imposed on the disposition of the
ADSs or Class A ordinary shares unless such credit can be applied (subject to applicable limitations) against tax due on other
income derived from foreign sources in the same category. However, in the event we are deemed to be a PRC resident
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enterprise under PRC tax law, we may be eligible for the benefits of the Treaty. In such event, if PRC tax were to be imposed
on any gain from the disposition of the ADSs or Class A ordinary shares, a U.S. Holder that is eligible for the benefits of the
Treaty may elect to treat such gain as PRC-source income for foreign tax credit purposes. You should consult your tax advisor
regarding the tax consequences in case any PRC tax is imposed on gain on a disposition of the ADSs or Class A ordinary
shares, including the availability of the foreign tax credit and the election to treat any gain as PRC-source, under your particular
circumstances.
Passive Foreign Investment Company Considerations
A non-U.S. corporation, such as our company, is considered a PFIC for any taxable year if either (i) at least 75% of its
gross income is passive income, or (ii) at least 50% of the value of its assets (based on an average of the quarterly values of the
assets during a taxable year) is attributable to assets that produce or are held for the production of passive income. We will be
treated as owning our proportionate share of the assets and earning our proportionate share of the income of any other
corporation in which we own, directly or indirectly, more than 25% (by value) of the shares. Although the law in this regard is
not entirely clear, we treat our consolidated affiliated entities as being owned by us for U.S. federal income tax purposes
because we exercise effective control over them and we are entitled to substantially all of their economic benefits and, as a
result, we consolidate their results of operations in our combined and consolidated financial statement. If it were determined,
however, that we are not the owner of our consolidated affiliated entities for U.S. federal income tax purposes, we would likely
be treated as a PFIC for our taxable year ended December 31, 2019 and for subsequent taxable years.
Assuming we are the owner of our consolidated affiliated entities in the PRC for U.S. federal income tax purposes, based
on our current and expected income and assets and the current market value of our ADSs, we do not presently expect to be a
PFIC for the 2019 taxable year or the foreseeable future. However, given the lack of authority and the highly factual nature of
the analysis, no assurance can be given. The determination as to whether we are a PFIC must be made annually after the end of
each taxable year, and consequently, our PFIC status may change. While we do not anticipate becoming a PFIC, changes in the
nature of our income or assets or the value of our ADSs may cause us to become a PFIC for the current or any subsequent
taxable year. In particular, because the total value of our assets for purposes of the asset test may be calculated using the market
price of the ADSs, our PFIC status may depend in large part on the market price of the ADSs, which may fluctuate
considerably. The composition of our income and assets may also be affected by how, and how quickly, we use our liquid
assets. In addition, because there are uncertainties in the application of the relevant rules, it is possible that the IRS may
challenge our classification of certain income and assets as non-passive or our valuation of our tangible and intangible assets,
each of which may result in our becoming a PFIC for the current or subsequent taxable years. If we are a PFIC for any year
during which you hold the ADSs or the Class A ordinary shares we will generally continue to be treated as a PFIC for all
succeeding years during which you hold such ADSs or Class A ordinary shares. However, if we cease to be a PFIC, provided
that you have not made a mark-to-market election, as described below, you may avoid some of the adverse effects of the PFIC
regime by making a deemed sale election with respect to such ADSs or Class A ordinary shares, as applicable.
If we are a PFIC for any taxable year during which you hold the ADSs or the Class A ordinary shares you will be subject
to special tax rules with respect to any “excess distribution” that you receive and any gain you realize from a sale or other
disposition (including a pledge) of the ADSs or Class A ordinary shares, unless you make a mark-to-market election as
discussed below. Distributions you receive in a taxable year that are greater than 125% of the average annual distributions you
received during the shorter of the three preceding taxable years or your holding period for the ADSs or Class A ordinary shares
will be treated as an excess distribution. Under these special tax rules:
•
•
•
the excess distribution or gain would be allocated ratably over your holding period for the ADSs or Class A
ordinary shares;
the amount allocated to the current taxable year, and any taxable year prior to the first taxable year in which we
became a PFIC, would be treated as ordinary income; and
the amount allocated to each of the other taxable years would be subject to tax at the highest rate of tax in effect for
you for such year and would be increased by an additional tax equal to interest on the resulting tax deemed
deferred with respect to each such other taxable year.
The tax liability for amounts allocated to years prior to the year of disposition or “excess distribution” cannot be offset by
any net operating losses for such years, and gains (but not losses) realized on the sale of the ADSs or Class A ordinary shares
cannot be treated as capital, even if you hold the ADSs or Class A ordinary shares as capital assets.
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Alternatively, a U.S. Holder of “marketable stock” (as defined below) in a PFIC may make a mark-to-market election for
such stock of a PFIC to elect out of the tax treatment discussed in the two preceding paragraphs. The mark-to-market election
is available only for “marketable stock,” which is stock that is traded in other than de minimis quantities on at least 15 days
during each calendar quarter, or “regularly traded,” on a qualified exchange or other market, as defined in applicable Treasury
Regulations. We expect that the ADSs will continue to be listed on the Nasdaq Global Select Market which is a qualified
exchange for these purposes. Consequently, assuming that the ADSs are regularly traded, if you are a holder of ADSs, it is
expected that the mark-to-market election would be available to you were we to become a PFIC. However, a mark-to-market
election may not be made with respect to our Class A ordinary shares as they are not marketable stock. If you make a valid
mark-to-market election for the ADSs, you will include in income each year an amount equal to the excess, if any, of the fair
market value of the ADSs as of the close of your taxable year over your adjusted basis in such ADSs. You are allowed a
deduction for the excess, if any, of the adjusted basis of the ADSs over their fair market value as of the close of the taxable
year. Such deductions, however, are allowable only to the extent of any net mark-to-market gains on the ADSs included in
your income for prior taxable years. Amounts included in your income under a mark-to-market election, as well as gain on the
actual sale or other disposition of the ADSs in a year in which we are a PFIC, are treated as ordinary income. Ordinary loss
treatment also applies to the deductible portion of any mark-to-market loss on the ADSs, as well as to any loss realized on the
actual sale or disposition of the ADSs, to the extent that the amount of such loss does not exceed the net mark-to-market gains
previously included for such ADSs. Your basis in the ADSs will be adjusted to reflect any such income or loss amounts. If you
make such a mark-to-market election, tax rules that apply to distributions by corporations which are not PFICs would apply to
distributions by us (except that the lower applicable capital gains rate would not apply).
Because, as a technical matter, a mark-to-market election cannot be made for any lower-tier PFICs that we may own, a
U.S. Holder may continue to be subject to the general PFIC rules described above with respect to such U.S. Holder’s indirect
interest in certain investments held by us that are treated as an equity interest in a PFIC for U.S. federal income tax purposes.
Alternatively, a U.S. Holder may avoid the PFIC tax consequences described above in respect to its ADSs and Class A
ordinary shares by making a timely “qualified electing fund,” or QEF, election. To comply with the requirements of a QEF
election, a U.S. Holder must receive certain information from us. Because we do not intend to provide such information,
however, such election will not be available to you with respect to the ADSs or Class A ordinary shares.
If you hold ADSs or Class A ordinary shares in any year in which we are a PFIC, you will generally be required to file an
annual information report containing such information as the U.S. Treasury may require.
You are urged to consult your tax advisor regarding the application of the PFIC rules to your investment in the ADSs or
Class A ordinary shares.
F.
Dividends and Paying Agents
Not Applicable.
G.
Statement by Experts
Not Applicable.
H. Documents on Display
We previously filed with the SEC our registration statement on Form F-1 (Registration No. 333-223263), as amended,
including the prospectus contained therein, to register our Class A ordinary shares in relation to our initial public offering. We
have also filed with the SEC a related registration statement on F-6 (Registration No. 333-223709) to register the ADSs.
We are subject to the periodic reporting and other informational requirements of the Exchange Act. Under the Exchange
Act, we are required to file reports and other information with the SEC. Specifically, we are required to file annually a Form
20-F within four months after the end of each fiscal year, which is December 31. Copies of reports and other information, when
so filed, may be inspected without charge and may be obtained at prescribed rates at the public reference facilities maintained
by the Securities and Exchange Commission at 100 F Street, N.E., Room 1580, Washington, D.C. 20549. The public may
obtain information regarding the Washington, D.C. Public Reference Room by calling the Commission at 1-800-SEC-0330.
The SEC also maintains a website at www.sec.gov that contains reports, proxy and information statements, and other
information regarding registrants that make electronic filings with the SEC using its EDGAR system. As a foreign private
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issuer, we are exempt from the rules under the Exchange Act prescribing the furnishing and content of quarterly reports and
proxy statements, and officers, directors and principal shareholders are exempt from the reporting and short-swing profit
recovery provisions contained in Section 16 of the Exchange Act.
We will furnish JPMorgan Chase Bank, N.A., the depositary of our ADSs, with our annual reports, which will include a
review of operations and annual audited consolidated financial statements prepared in conformity with U.S. GAAP, and all
notices of shareholders’ meetings and other reports and communications that are made generally available to our shareholders.
The depositary will make such notices, reports and communications available to holders of ADSs and, upon our request, will
mail to all record holders of ADSs the information contained in any notice of a shareholders’ meeting received by the
depositary from us.
In accordance with Nasdaq Stock Market Rule 5250(d), we will post this annual report on our website ir.iqiyi.com. In
addition, we will provide hardcopies of our annual report to shareholders, including ADS holders, free of charge upon request.
I.
Subsidiary Information
Not applicable.
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Foreign Exchange Risk
Our revenues and expenses are mainly denominated in Renminbi. Although our exposure to foreign exchange risks
should be limited in general, the value of your investment in our ADSs will be affected by the exchange rate between U.S.
dollar and Renminbi because the value of our business is effectively denominated in RMB, while our ADSs will be traded in
U.S. dollars.
The conversion of Renminbi into foreign currencies, including U.S. dollars, is based on rates set by the People’s Bank of
China. The Renminbi has fluctuated against the U.S. dollar, at times significantly and unpredictably. The value of the
Renminbi against the U.S. dollar and other currencies is affected by changes in China’s political and economic conditions and
by China’s foreign exchange policies, among other things. It is difficult to predict how market forces or PRC or U.S.
government policy may impact the exchange rate between the Renminbi and the U.S. dollar in the future.
To date, we have not entered into any material hedging transactions in an effort to reduce our exposure to foreign
currency exchange risk. To the extent that we need to convert U.S. dollars into Renminbi for our operations or capital
expenditures, appreciation of the Renminbi against the U.S. dollar would have an adverse effect on the Renminbi amount we
would receive from the conversion. Conversely, if we decide to convert our Renminbi into U.S. dollars for the purpose of
making payments for dividends on our ordinary shares or ADSs or for other business purposes, appreciation of the U.S. dollar
against the Renminbi would have a negative effect on the U.S. dollar amount available to us.
The RMB depreciated by 1.26% against the U.S. dollar in 2019. As of December 31, 2019, we had RMB-denominated
cash and cash equivalents, restricted cash and short-term investments of RMB1,330.8 million, and U.S. dollar-denominated
cash and cash equivalents, restricted cash, short-term investments and long-term held-to-maturity debt securities of US$1,530.1
million. Assuming we had converted RMB1,330.8 million into U.S. dollars at the exchange rate of RMB6.9618 for US$1.00 as
of the end of 2019, our U.S. dollar cash balance would have been US$1,721.2 million. If the RMB had depreciated by 10%
against the U.S. dollar, our U.S. dollar cash balance would have been US$1,703.9 million instead. Assuming we had converted
US$1,530.1 million into RMB at the exchange rate of RMB6.9618 for US$1.00 as of the end of 2019, our RMB cash balance
would have been RMB11,982.9 million. If the RMB had appreciated by 10% against the U.S. dollar, our RMB cash balance
would have been RMB10,917.7 million instead. In addition, we had U.S. dollar-denominated convertible senior notes of
US$1,766.0 million as of December 31, 2019. A hypothetical 10% increase in the exchange rate of the U.S. dollar against the
RMB would have resulted in an increase of RMB1,229.5 million (US$176.6 million) in the value of our U.S. dollar-
denominated convertible senior notes as of December 31, 2019.
Interest Rate Risk
Our exposure to interest rate risk primarily relates to the interest income generated by excess cash, which is mostly held
in interest-bearing bank deposits. Interest-earning instruments carry a degree of interest rate risk. We have not been exposed to
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material risks due to changes in interest rates, and we have not used any derivative financial instruments to manage our interest
risk exposure. However, our future interest income may fall short of expectations due to changes in market interest rates.
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
A.
Debt Securities
Not applicable.
B. Warrants and Rights
Not applicable.
C.
Other Securities
Not applicable.
D.
American Depositary Shares
Fees and Charges Our ADS holders May Have to Pay
The depositary may charge each person to whom ADSs are issued, including, without limitation, issuances against
deposits of shares, issuances in respect of share distributions, rights and other distributions, issuances pursuant to a stock
dividend or stock split declared by us or issuances pursuant to a merger, exchange of securities or any other transaction or
event affecting the ADSs or deposited securities, and each person surrendering ADSs for withdrawal of deposited securities or
whose ADRs are canceled or reduced for any other reason, US$5.00 for each 100 ADSs (or any portion thereof) issued,
delivered, reduced, canceled or surrendered, as the case may be. The depositary may sell (by public or private sale) sufficient
securities and property received in respect of a share distribution, rights and/or other distribution prior to such deposit to pay
such charge.
The following additional charges shall be incurred by the ADR holders, by any party depositing or withdrawing shares or
by any party surrendering ADSs and/or to whom ADSs are issued (including, without limitation, issuance pursuant to a stock
dividend or stock split declared by us or an exchange of stock regarding the ADRs or the deposited securities or a distribution
of ADSs), whichever is applicable:
•
•
•
•
a fee of up to US$0.05 per ADS for any cash distribution made pursuant to the deposit agreement;
an aggregate fee of US$0.05 per ADS per calendar year (or portion thereof) for services performed by the
depositary in administering the ADRs (which fee may be charged on a periodic basis during each calendar year and
shall be assessed against holders of ADRs as of the record date or record dates set by the depositary during each
calendar year and shall be payable in the manner described in the next succeeding provision);
a fee for reimbursement of such fees, charges and expenses as are incurred by the depositary and/or any of the
depositary’s agents (including, without limitation, the custodian and expenses incurred on behalf of holders in
connection with compliance with foreign exchange control regulations or any law or regulation relating to foreign
investment) in connection with the servicing of the shares or other deposited securities, the sale of securities
(including, without limitation, deposited securities), the delivery of deposited securities or otherwise in connection
with the depositary’s or its custodian’s compliance with applicable law, rule or regulation (which fees and charge
shall be assessed on a proportionate basis against holders as of the record date or dates set by the depositary and
shall be payable at the sole discretion of the depositary by billing such holders or by deducting such charge from
one or more cash dividends or other cash distributions);
a fee for the distribution of securities (or the sale of securities in connection with a distribution), such fee being in
an amount equal to the fee for the execution and delivery of ADSs which would have been charged as a result of
the deposit of such securities (treating all such securities as if they were shares) but which securities or the net cash
proceeds from the sale thereof are instead distributed by the depositary to those holders entitled thereto;
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•
•
•
•
•
stock transfer or other taxes and other governmental charges;
SWIFT, cable, telex and facsimile transmission and delivery charges incurred at your request in connection with
the deposit or delivery of shares, ADRs or deposited securities;
transfer or registration fees for the registration of transfer of deposited securities on any applicable register in
connection with the deposit or withdrawal of deposited securities; and
in connection with the conversion of foreign currency into U.S. dollars, JPMorgan Chase Bank, N.A. shall deduct
out of such foreign currency the fees, expenses and other charges charged by it and/or its agent (which may be a
division, branch or affiliate) so appointed in connection with such conversion; and
fees of any division, branch or affiliate of the depositary utilized by the depositary to direct, manage and/or execute
any public and/or private sale of securities under the deposit agreement.
JPMorgan Chase Bank, N.A. and/or its agent may act as principal for such conversion of foreign currency.
We will pay all other charges and expenses of the depositary and any agent of the depositary (except the custodian)
pursuant to agreements from time to time between us and the depositary. The charges described above may be amended from
time to time by agreement between us and the depositary.
Fees and Other Payments Made by the Depositary to Us
The depositary has agreed to reimburse us for certain expenses we incur that are related to establishment and
maintenance of the ADS program upon such terms and conditions as we and the depositary may agree from time to time. In
2019, we did not receive any payment from the depository for expenses incurred in connection with the establishment and
maintenance of the ADS program.
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
None.
PART II.
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF
PROCEEDS
Material Modifications to the Rights of Security Holders
See “Item 10. Additional Information—B. Memorandum and Articles of Association—Ordinary Shares” for a
description of the rights of securities holders, which remain unchanged.
Use of Proceeds
The following “Use of Proceeds” information relates to the Registration Statement on Form F-1, as amended (File
number: 333-223263) in relation to the initial public offering of 134,646,525 ADSs (reflecting the exercise of the over-
allotment option by the underwriters to purchase an additional 9,646,525 ADSs) representing 942,525,675 of our Class A
ordinary shares, at a public offering price of US$18.00 per ADS. Our initial public offering closed in April 2018. Goldman
Sachs (Asia) L.L.C., Credit Suisse Security (USA) LLC, and Merrill Lynch, Pierce, Fenner & Smith Incorporated were the
representatives of the underwriters for our initial public offering. The aggregate price of the offering amount registered and
sold, including the amount registered and sold for exercise of over-allotment option, were US$2.4 billion.
We received net proceeds of US$2,356.1 million from our initial public offering and exercise of over-allotment option.
Our expenses incurred and paid to others in connection with the issuance and distribution of the ADSs in our offering totaled
US$73.7 million, which included US$67.5 million for underwriting discounts and commissions and US$6.2 million for other
expenses.
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For the period from March 28 2018, the date that the Registration Statement on Form F-1 was declared effective by the
SEC, to December 31, 2019, we used all net proceeds of RMB14,896.8 million from our initial public offering and exercise of
over-allotment option. We have used approximately 60% of all net proceeds to expand and enhance our content offerings and
to strengthen our technologies, and the remaining for working capital and other general corporate purposes.
ITEM 15. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our chief executive officer and chief financial officer, has performed an
evaluation of the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange
Act) as of the end of the period covered by this annual report.
Based upon that evaluation, our management has concluded that, as of December 31, 2019, our disclosure controls and
procedures were effective in ensuring that the information required to be disclosed by us in the reports that we file and furnish
under the Exchange Act was recorded, processed, summarized and reported, within the time periods specified in the SEC’s
rules and forms, and that the information required to be disclosed by us in the reports that we file or submit under the Exchange
Act is accumulated and communicated to our management, including our chief executive officer and chief financial officer, to
allow timely decisions regarding required disclosure.
Management’s Annual Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting as
defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934, as amended.
Our internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of our financial reporting and the preparation of financial statements for external purposes in accordance with
Generally Accepted Accounting Principles (GAAP) in the United States of America and includes those policies and procedures
that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
dispositions of the assets of our company; (2) provide reasonable assurance that transactions are recorded as necessary to
permit preparation of consolidated financial statements in accordance with GAAP, and that receipts and expenditures of our
company are being made only in accordance with authorizations of our management and directors; and (3) provide reasonable
assurance regarding prevention or timely detection of the unauthorized acquisition, use or disposition of our company’s assets
that could have a material effect on the consolidated financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
As required by Section 404 of the Sarbanes-Oxley Act of 2002 and related rules as promulgated by the Securities and
Exchange Commission, our management including our Chief Executive Officer and Chief Financial Officer assessed the
effectiveness of internal control over financial reporting as of December 31, 2019 using the criteria set forth in the
report “Internal Control—Integrated Framework (2013)” published by the Committee of Sponsoring Organizations of the
Treadway Commission. Based on this evaluation, management concluded that our internal control over financial reporting was
effective as of December 31, 2019.
Attestation Report of the Independent Registered Public Accounting Firm
Our independent registered public accounting firm, Ernst & Young Hua Ming LLP, has audited the effectiveness of our
company’s internal control over financial reporting as of December 31, 2019, as stated in its report, which appears on page F-5
of this annual report on Form 20-F.
Changes in Internal Control over Financial Reporting
There were no changes in our internal controls over financial reporting that occurred during the period covered by this
annual report that have materially affected, or are reasonably likely to materially affect, our internal control over financial
reporting.
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ITEM 16.A. AUDIT COMMITTEE FINANCIAL EXPERT
Our board of directors has determined that members including Sam Hanhui Sun and Jane Jie Sun, independent directors
and member of our audit committee, are audit committee financial experts.
ITEM 16.B. CODE OF ETHICS
Our board of directors has adopted a code of ethics that applies to all of the directors, officers and employees of us and
our subsidiaries, whether they work for us on a full-time, part-time, consultative, or temporary basis. Certain provisions of the
code apply specifically to our chief executive officer, chief financial officer, senior finance officer, controller, senior vice
presidents, vice presidents and any other persons who perform similar functions for us. We have posted a copy of our code of
business conduct and ethics on our website at http://ir.iqiyi.com.
ITEM 16.C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
The following table sets forth the aggregate fees by the categories specified below in connection with certain
professional services rendered by Ernst & Young Hua Ming LLP, our independent registered public accounting firm, for the
periods indicated. We did not pay any other fees to our auditors during the periods indicated below.
Audit fees(1)
Audit related fees(2)
Notes:
2018
RMB
11,460
1,745
(in thousands)
2019
RMB
12,742
1,068
(1) “Audit fees” means the aggregate fees billed for professional services rendered by Ernst & Young Hua Ming LLP for the
audit of our annual financial statements.
(2) “Audit-related fees” means, for the year ended December 31, 2019, the aggregate fees billed for services provided in
connection with the offering of the Notes.
The policy of our audit committee is to pre-approve all audit and non-audit services provided by Ernst & Young Hua
Ming LLP, including audit services and audit-related services as described above, other than those for de minimis services
which are approved by the Audit Committee prior to the completion of the audit.
ITEM 16.D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
We rely on the exemption provided by Rule 10A-3(b)(i)(D) under the Exchange Act. Mr. Herman Yu is a non-voting
member of our audit committee and only has observer status on our audit committee. Based on our assessment, such reliance
does not materially adversely affect the ability of the audit committee to act independently or to satisfy the other requirements
of Rule 10A-3 under the Exchange Act.
ITEM 16.E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
None.
ITEM 16.F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT
Not applicable.
ITEM 16.G. CORPORATE GOVERNANCE
As a Cayman Islands company listed on the Nasdaq Global Select Market, we are subject to the Nasdaq Stock Market
Rules corporate governance listing standards. However, Nasdaq Stock Market Rules permit a foreign private issuer like us to
follow the corporate governance practices of its home country. Certain corporate governance practices in the Cayman Islands,
which is our home country, may differ significantly from the Nasdaq Stock Market Rules. We will rely on the exemption
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available to foreign private issuers for the requirement under Nasdaq Rule 5605(c)(2)(A)(i) that each member of the audit
committee must be an independent director as defined under Nasdaq Rule 5605(a)(2). Mr. Herman Yu, who is a member of our
audit committee and is a non-voting member of our audit committee, is not an independent director as defined under Nasdaq
Rule 5605(a)(2). If we continue to rely on this and other exemptions available to foreign private issuers in the future, our
shareholders may be afforded less protection than they otherwise would under the Nasdaq corporate governance listing
standards applicable to U.S. domestic issuers.
In addition, Nasdaq Rule 5620 requires each issuer to hold an annual meeting of shareholders no later than one year after
the end of the issuer’s fiscal year-end. However, Nasdaq Rule 5615(a)(3) permits foreign private issuers like us to follow
“home country practice” in certain corporate governance matters. Walkers (Hong Kong), our Cayman Islands counsel, has
provided a letter to the Nasdaq Stock Market certifying that under Cayman Islands law, we are not required to hold annual
shareholders meetings every year. We followed home country practice and did not hold an annual meeting of shareholders in
2019. We may, however, hold annual shareholders meetings in the future.
Further, we also rely on exemptions afforded to controlled companies. We are a “controlled company” as defined under
the Nasdaq Stock Market Rules because Baidu beneficially owns more than 50% of our total voting power. For so long as we
remain a controlled company under that definition, we are permitted to elect to rely, and currently rely, on certain exemptions
from corporate governance rules, including:
•
•
•
an exemption from the rule that a majority of our board of directors must be independent directors;
an exemption from the rule that the compensation of our chief executive officer must be determined or
recommended solely by independent directors; and
an exemption from the rule that our director nominees must be selected or recommended solely by independent
directors.
A majority of the members of our board of directors are not independent directors. Not all members of our compensation
committee are independent directors, and we do not have a nomination and corporate governance committee. As a result, you
will not have the same protection afforded to shareholders of companies that are subject to these corporate governance
requirements.
ITEM 16.H. MINE SAFETY DISCLOSURE
Not applicable.
PART III.
ITEM 17.
FINANCIAL STATEMENTS
We have elected to provide financial statements pursuant to Item 18.
ITEM 18.
FINANCIAL STATEMENTS
The consolidated financial statements of iQIYI, Inc. and its subsidiaries are included at the end of this annual report.
ITEM 19.
EXHIBITS
Exhibit
Number
1.1
2.1
2.2
Ninth Amended and Restated Memorandum and Articles of Association of the Registrant (incorporated herein by
reference to Exhibit 3.2 to the registration statement on Form F-1 (File No. 333-223263), as amended, initially
filed with the SEC on February 27, 2018)
Registrant’s Specimen American Depositary Receipt (included in Exhibit 2.3)
Registrant’s Specimen Certificate for Class A ordinary shares (incorporated herein by reference to Exhibit 4.2 to
the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on
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February 27, 2018)
2.3
2.4
2.5*
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10
4.11
4.12
Deposit Agreement, among the Registrant, the depositary and holder of the American Depositary Receipts
(incorporated herein by reference to Exhibit 4.3 to the registration statement on Form S-8 (File No. 333-225165)
filed with the SEC on May 24, 2018)
Shareholders Agreement between the Registrant and other parties thereto dated October 26, 2017 (incorporated
herein by reference to Exhibit 4.4 to the registration statement on Form F-1 (File No. 333-223263), as amended,
initially filed with the SEC on February 27, 2018)
Description of Securities
2010 Equity Incentive Plan (incorporated herein by reference to Exhibit 10.1 to the registration statement on Form
F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018)
2017 Share Incentive Plan (incorporated herein by reference to Exhibit 10.2 to the registration statement on Form
F-1(File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018)
Form of Indemnification Agreement between the Registrant and its directors and executive officers (incorporated
herein by reference to Exhibit 10.3 to the registration statement on Form F-1(File No. 333-223263), as amended,
initially filed with the SEC on February 27, 2018)
Form of Employment Agreement between the Registrant and its executive officers (incorporated herein by
reference to Exhibit 10.4 to the registration statement on Form F-1 (File No. 333-223263), as amended, initially
filed with the SEC on February 27, 2018)
Master Business Cooperation Agreement between Baidu Holdings and iQIYI, Inc. dated January 19, 2018
(incorporated herein by reference to Exhibit 10.5 to the registration statement on Form F-1 (File No. 333-223263),
as amended, initially filed with the SEC on February 27, 2018)
English translation of the amended and restated Shareholder Voting Rights Trust Agreement between Beijing
QIYI Century and Mr. Xiaohua Geng dated January 30, 2013 (incorporated herein by reference to Exhibit 10.7 to
the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on
February 27, 2018)
English translation of the amended and restated Share Pledge Agreement between Beijing QIYI Century and Mr.
Xiaohua Geng dated January 30, 2013 (incorporated herein by reference to Exhibit 10.8 to the registration
statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018)
English translation of the Commitment Letter from iQIYI, Inc. and Beijing QIYI Century to Beijing iQIYI dated
January 30, 2013 (incorporated herein by reference to Exhibit 10.9 to the registration statement on Form F-1 (File
No. 333-223263), as amended, initially filed with the SEC on February 27, 2018)
English translation of the amended and restated Exclusive Purchase Option Agreement among iQIYI, Inc., Beijing
QIYI Century, Beijing iQIYI and Mr. Xiaohua Geng dated January 30, 2013 (incorporated herein by reference to
Exhibit 10.10 to the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the
SEC on February 27, 2018)
English translation of the amended and restated Loan Agreement between Beijing QIYI Century and Mr. Xiaohua
Geng dated January 30, 2013 (incorporated herein by reference to Exhibit 10.11 to the registration statement on
Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on February 27, 2018)
English translation of the amended and restated Business Operation Agreement among Beijing QIYI Century,
Beijing iQIYI and Mr. Xiaohua Geng dated January 30, 2013 (incorporated herein by reference to Exhibit 10.12 to
the registration statement on Form F-1 (File No. 333-223263), as amended, initially filed with the SEC on
February 27, 2018)
English translation of Power of Attorney by Beijing QIYI Century to iQIYI, Inc. dated January 30, 2013
(incorporated herein by reference to Exhibit 10.13 to the registration statement on Form F-1 (File No. 333-
223263), as amended, initially filed with the SEC on February 27, 2018)
4.13
English translation of Spousal Consent Letter of Ms. Ying Zhang dated September 26, 2016 (incorporated herein
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4.14
4.15
4.16
4.17
4.18
4.19
4.20
4.21
4.22
4.23
4.24
4.25
4.26
4.27
4.28
by reference to Exhibit 10.14 to the registration statement on Form F-1 (File No. 333-223263), as amended,
initially filed with the SEC on February 27, 2018)
English translation of Loan Agreement among Beijing QIYI Century, Mr. Xiaohua Geng and Dr. Yu Gong dated
October 25, 2013 (incorporated herein by reference to Exhibit 10.15 to the registration statement on Form F-1
(File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Exclusive Purchase Option Agreement among iQIYI, Inc., Beijing QIYI Century, Shanghai
iQIYI, Mr. Xiaohua Geng and Dr. Yu Gong dated October 25, 2013 (incorporated herein by reference to Exhibit
10.16 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Share Pledge Agreement among Beijing QIYI Century, Mr. Xiaohua Geng and Dr. Yu Gong
dated October 25, 2013 (incorporated herein by reference to Exhibit 10.17 to the registration statement on Form F-
1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Shareholder Voting Rights Trust Agreement among Mr. Xiaohua Geng, Dr. Yu Gong and
Beijing QIYI Century dated October 25, 2013 (incorporated herein by reference to Exhibit 10.18 to the
registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Business Operation Agreement among Beijing QIYI Century, Shanghai iQIYI, Mr. Xiaohua
Geng and Dr. Yu Gong dated October 25, 2013 (incorporated herein by reference to Exhibit 10.19 to the
registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Exclusive Technology Consulting and Service Agreement among Beijing QIYI Century and
Shanghai iQIYI dated October 25, 2013 (incorporated herein by reference to Exhibit 10.20 to the registration
statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Commitment Letter between iQIYI, Inc. and Shanghai iQIYI dated October 25, 2013
(incorporated herein by reference to Exhibit 10.21 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Spousal Consent Letter of Ms. Yihong Mou dated September 26, 2016 (incorporated herein
by reference to Exhibit 10.22 to the registration statement on Form F-1 (File No. 333-223263), as amended,
initially filed with the SEC on February 27, 2018)
English translation of Spousal Consent Letter of Ms. Ying Zhang dated September 26, 2016 (incorporated herein
by reference to Exhibit 10.23 to the registration statement on Form F-1 (File No. 333-223263), as amended,
initially filed with the SEC on February 27, 2018)
English translation of Business Operation Agreement among Beijing QIYI Century, Shanghai Zhong Yuan and
Dr. Yu Gong dated January 14, 2014 (incorporated herein by reference to Exhibit 10.24 to the registration
statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Loan Agreement between Beijing QIYI Century and Dr. Yu Gong dated January 14, 2014
(incorporated herein by reference to Exhibit 10.25 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Commitment Letter from iQIYI, Inc. to Shanghai Zhong Yuan dated January 14, 2014
(incorporated herein by reference to Exhibit 10.26 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Exclusive Technology Consulting and Service Agreement between Beijing QIYI Century
and Shanghai Zhong Yuan dated January 14, 2014 (incorporated herein by reference to Exhibit 10.27 to the
registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Exclusive Purchase Option Agreement among iQIYI, Inc., Beijing QIYI Century, Dr. Yu
Gong and Shanghai Zhong Yuan dated January 14, 2014 (incorporated herein by reference to Exhibit 10.28 to the
registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Shareholder Voting Rights Trust Agreement between Beijing QIYI Century and Dr. Yu
Gong dated January 14, 2014 (incorporated herein by reference to Exhibit 10.29 to the registration statement on
Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
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4.29
4.30
4.31
4.32
4.33
4.34
4.35
4.36
4.37
4.38
4.39
4.40
4.41
4.42
4.43
English translation of Share Pledge Agreement between Beijing QIYI Century and Dr. Yu Gong dated January 14,
2014 (incorporated herein by reference to Exhibit 10.30 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Spousal Consent Letter of Ms. Yihong Mou dated September 26, 2016 (incorporated herein
by reference to Exhibit 10.31 to the registration statement on Form F-1 (File No. 333-223263), as amended,
initially filed with the SEC on February 27, 2018)
English translation of Exclusive Management Consulting and Business Cooperation Agreement among iQIYI
New Media, Beijing iQIYI Cinema, Dr. Yu Gong and Mr. Xianghua Yang dated July 27, 2017 (incorporated
herein by reference to Exhibit 10.32 to the registration statement on Form F-1 (File No. 333-223263) filed with the
SEC on February 27, 2018)
English translation of Exclusive Share Purchase Agreement among iQIYI New Media, Dr. Yu Gong, Mr.
Xianghua Yang and Beijing iQIYI Cinema dated July 27, 2017 (incorporated herein by reference to Exhibit 10.33
to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Loan Agreement between iQIYI New Media and Mr. Xianghua Yang dated July 27, 2017
(incorporated herein by reference to Exhibit 10.34 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Loan Agreement between iQIYI New Media and Dr. Yu Gong dated July 27, 2017
(incorporated herein by reference to Exhibit 10.35 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Share Pledge Agreement among iQIYI New Media, Dr. Yu Gong and Beijing iQIYI Cinema
dated July 27, 2017 (incorporated herein by reference to Exhibit 10.36 to the registration statement on Form F-1
(File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Share Pledge Agreement among iQIYI New Media, Mr. Xianghua Yang and Beijing iQIYI
Cinema dated July 27, 2017 (incorporated herein by reference to Exhibit 10.37 to the registration statement on
Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Power of Attorney by Mr. Xianghua Yang to iQIYI New Media dated July 27, 2017
(incorporated herein by reference to Exhibit 10.38 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Power of Attorney by Dr. Yu Gong to iQIYI New Media dated July 27, 2017 (incorporated
herein by reference to Exhibit 10.39 to the registration statement on Form F-1 (File No. 333-223263) filed with the
SEC on February 27, 2018)
English translation of Spousal Consent Letter of Ms. Congyu Lin dated July 27, 2017 (incorporated herein by
reference to Exhibit 10.40 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on
February 27, 2018)
English translation of Spousal Consent Letter of Ms. Yihong Mou dated July 27, 2017 (incorporated herein by
reference to Exhibit 10.41 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on
February 27, 2018)
English translation of Power of Attorney by iQIYI New Media to QIYI, Inc. dated July 27, 2017 (incorporated
herein by reference to Exhibit 10.42 to the registration statement on Form F-1 (File No. 333-223263) filed with the
SEC on February 27, 2018)
English translation of Commitment Letter by QIYI, Inc. to Beijing iQIYI Cinema dated July 27, 2017
(incorporated herein by reference to Exhibit 10.43 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Exclusive Management Consulting and Business Cooperation Agreement among iQIYI
New Media, iQIYI Pictures, Dr. Yu Gong and Mr. Ning Ya dated August 30, 2017 (incorporated herein by
reference to Exhibit 10.44 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on
February 27, 2018)
128
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4.44
4.45
4.46
4.47
4.48
4.49
4.50
4.51
4.52
4.53
4.54
4.55
4.56
4.57
4.58
English translation of Exclusive Share Purchase Agreement among iQIYI New Media, iQIYI Pictures, Dr. Yu
Gong and Mr. Ning Ya dated August 30, 2017 (incorporated herein by reference to Exhibit 10.45 to the
registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Loan Agreement between iQIYI New Media and Mr. Ning Ya dated August 30, 2017
(incorporated herein by reference to Exhibit 10.46 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Loan Agreement between iQIYI New Media and Dr. Yu Gong dated August 30, 2017
(incorporated herein by reference to Exhibit 10.47 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Share Pledge Agreement among iQIYI New Media, Mr. Ning Ya and iQIYI Pictures dated
August 30, 2017 (incorporated herein by reference to Exhibit 10.48 to the registration statement on Form F-1 (File
No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Share Pledge Agreement among iQIYI New Media, Dr. Yu Gong and iQIYI Pictures dated
August 30, 2017 (incorporated herein by reference to Exhibit 10.49 to the registration statement on Form F-1 (File
No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Power of Attorney by Mr. Ning Ya to iQIYI New Media dated August 30, 2017
(incorporated herein by reference to Exhibit 10.50 to the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Power of Attorney by Dr. Yu Gong to iQIYI New Media dated August 30, 2017
(incorporated herein by reference to Exhibit 10.51 of the registration statement on Form F-1 (File No. 333-
223263) filed with the SEC on February 27, 2018)
English translation of Spousal Consent Letter of Ms. Yihong Mou dated August 30, 2017 (incorporated herein by
reference to Exhibit 10.52 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on
February 27, 2018)
English translation of Exclusive Technology Consulting and Service Agreement between Beijing QIYI Century
and Beijing Xinlian Xinde Advertisement Media Co., Ltd. dated December 1, 2011 (incorporated herein by
reference to Exhibit 10.53 to the registration statement on Form F-1 (File No. 333-223263) filed with the SEC on
February 27, 2018)
English translation of Software Licensing Agreement between Beijing QIYI Century and Beijing Xinlian Xinde
Advertisement Media Co., Ltd. dated December 1, 2011 (incorporated herein by reference to Exhibit 10.54 to the
registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Trademark Licensing Agreement between Beijing QIYI Century and Beijing Xinlian Xinde
Advertisement Media Co., Ltd. dated December 1, 2011 (incorporated herein by reference to Exhibit 10.55 to the
registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Business Cooperation Agreement between Beijing QIYI Century and Beijing Xinlian Xinde
Advertisement Media Co., Ltd. dated December 1, 2011 (incorporated herein by reference to Exhibit 10.56 to the
registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
English translation of Loan Agreement between Baidu Online Network Technology (Beijing) Co., Ltd. and
Beijing QIYI Century dated January 19, 2018 (incorporated herein by reference to Exhibit 10.67 to the registration
statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
Share Purchase Agreement dated February 12, 2018 by and between iQIYI, Inc. and Baidu Holdings (incorporated
herein by reference to Exhibit 10.68 to the registration statement on Form F-1 (File No. 333-223263) filed with the
SEC on February 27, 2018)
English translation of Ticket Business Cooperation Agreement dated February 12, 2018 by and between Baidu
Holdings and iQIYI, Inc. (incorporated herein by reference to Exhibit 10.69 to the registration statement on Form
F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
129
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4.59
4.60
English translation of Share Purchase Agreement among Beijing iQIYI Technology Co., Ltd., iQIYI, Inc.,
Yunpeng He, Pu Zhang, Xingyou Zhou, Wei Du, Kun Meng, Skymoons (BVI) Group Limited, Chengdu
Skymoons Digital Entertainment Co., Ltd. and Skymoons Inc., dated July 10, 2018 (incorporated herein by
reference to Exhibit 4.66 to the annual report on Form 20-F (File No. 001-38431) filed with the SEC on March 15,
2019)
Indenture, dated December 4, 2018 constituting $750 million 3.75% Convertible Senior Notes due 2023
(incorporated herein by reference to Exhibit 4.67 to the annual report on Form 20-F (File No. 001-38431) filed
with the SEC on March 15, 2019)
4.61*
Indenture, dated March 29, 2019 constituting $1.2 billion 2.00% Convertible Senior Notes due 2025
8.1*
11.1
12.1*
12.2*
13.1**
13.2**
15.1*
15.2*
15.3*
Principal Subsidiaries and Consolidated Affiliated Entities of the Registrant
Code of Business Conduct and Ethics of the Registrant (incorporated herein by reference to Exhibit 99.1 to the
registration statement on Form F-1 (File No. 333-223263) filed with the SEC on February 27, 2018)
CEO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
CFO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
CEO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
CFO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Consent of Walkers (Hong Kong)
Consent of Jingtian & Gongcheng
Consent of Ernst & Young Hua Ming LLP, Independent Registered Public Accounting Firm
101.INS* Inline XBRL Instance Document — the instance document does not appear in the Interactive Data File because its
XBRL tags are embedded within the Inline XBRL document
101.SCH* Inline XBRL Taxonomy Extension Schema Document
101.CAL* Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF* Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB* Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE* Inline XBRL Taxonomy Extension Presentation Linkbase Document
104*. Cover Page Interactive Data File — the cover page XBRL tags are embedded within the Exhibit 101 Inline XBRL
document set
Filed herewith.
*
** Furnished herewith.
Instruments defining the rights of holders of certain issues of long-term debt of the Registrant and of certain consolidated
subsidiaries, for which financial statements are required to be filed with this annual report, including (i) a two-year loan
agreement we entered with JPMorgan Chase Bank, N.A. in 2019, pursuant to which we were entitled to borrow a secured RMB
denominated loan of RMB800.0 million (US$114.9 million) for general working capital purposes, (ii) a three-year loan
agreement we entered with Bank of China in 2017, pursuant to which we are entitled to borrow a secured RMB denominated
loan of RMB299.0 million for general working capital and (iii) standard terms of the asset-backed debt securities securitized by
certain of our payables to our suppliers issued to third party investors, which raised gross proceeds of RMB946.0 million, have
not been filed as exhibits to this annual report because the authorized principal amount of any one of such issues does not
exceed 10% of the total assets of the Registrant and our subsidiaries on a consolidated basis. The Registrant agrees to furnish a
copy of each of such instrument to the SEC upon request.
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SIGNATURES
The registrant hereby certifies that it meets all of the requirements for filing its annual report on Form 20‑F and that it has duly
caused and authorized the undersigned to sign this annual report on its behalf.
iQIYI, INC.
/s/ Yu Gong
By:
Name: Yu Gong
Title: Director and Chief Executive Officer
Date: March 12, 2020
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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
iQIYI, INC.
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2018 and 2019
Consolidated Statements of Comprehensive Loss for the Years Ended December 31, 2017, 2018 and 2019
Consolidated Statements of Changes in Shareholders' (Deficit)/Equity for the Years Ended December 31, 2017, 2018 and 2019
Consolidated Statements of Cash Flows for the Years Ended December 31, 2017, 2018 and 2019
Notes to Consolidated Financial Statements
page
F-2
F-6
F-9
F-11
F-12
F-14
F-1
Table of Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and the Board of Directors of iQIYI, Inc.
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of iQIYI, Inc. (the “Company”) as of December 31, 2018 and 2019,
the related consolidated statements of comprehensive loss, changes in shareholders' (deficit)/equity and cash flows for each of the
three years in the period ended December 31, 2019, and the related notes (collectively referred to as the “consolidated financial
statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the
Company at December 31, 2018 and 2019, and the results of its operations and its cash flows for each of the three years in the period
ended December 31, 2019, in conformity with U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(“PCAOB”), the Company's internal control over financial reporting as of December 31, 2019, based on criteria established in Internal
Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework)
and our report dated March 12, 2020 expressed an unqualified opinion thereon.
Adoption of New Accounting Standards
As discussed in Note 2 to the consolidated financial statements, the Company changed its method for accounting for revenue from
contracts with customers using a modified retrospective approach and its method for accounting for the recognition, measurement,
presentation and disclosure of certain equity securities in the year ended December 31, 2018.
Basis for Opinion
These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the
Company’s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to
be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to
error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence
regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used
and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe
that our audits provide a reasonable basis for our opinion.
Critical Audit Matters
The critical audit matters communicated below are matters arising from the current period audit of the financial statements that were
communicated or required to be communicated to the audit committee and that: (1) relate to accounts or disclosures that are material
to the financial statements and (2) involved our especially challenging, subjective or complex judgments. The communication of
critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not,
by communicating the critical audit matters below, providing separate opinions on the critical audit matters or on the accounts or
disclosures to which they relate.
Amortization and impairment assessment of licensed copyrights
Description of the Matter
As of December 31, 2019, the Company held RMB7,512,211 thousand of licensed copyrights,
which are carried at the lower of unamortized cost or estimated net realizable value. Related
amortization expense totaled RMB12,743,323 thousand for the year ended December 31, 2019. As
discussed in Notes 2 and 8 to the consolidated financial statements, licensed copyrights are
accounted for pursuant to the guidance in ASC 920-350, Entertainment – Broadcasters:
Intangibles—Goodwill and Other. Licensed copyrights are amortized on an accelerated or on a
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How We Addressed the
Matter in Our Audit
Description of the Matter
straight-line basis based on historical and estimated viewership consumption patterns, and an
impairment is recognized when the unamortized cost of licensed copyrights exceeds the estimated
net realizable value.
Auditing the amortization of the Company’s licensed copyrights was complex and subjective due to
judgments involved in estimating future viewership patterns. If actual viewing patterns differ from
these estimates, the pattern and/or period of amortization would be changed and could affect the
timing of recognition of content amortization. In addition, auditing the Company’s estimated net
realizable value used in the impairment assessment of the licensed copyrights was also complex and
subjective because it requires management to forecast expected cash flows from its licensed
copyrights which are sensitive to significant assumptions, including anticipated levels of demand of
the Company’s advertising and membership services, and expected selling prices of such services.
These assumptions are forward-looking and can be affected by changes in user traffic on the
Company’s platforms, changes in viewership trends and future economic and market conditions.
We obtained an understanding, evaluated the design and tested the operating effectiveness of
controls over the Company’s licensed copyright amortization and impairment assessment process.
For example, we tested controls over management’s review of the amortization method and the
significant assumptions, including the historical and forecasted video views used to develop
estimated future viewership patterns. We also tested controls over management’s review of the
significant assumptions used to estimate net realizable value of the licensed copyrights as part of
the impairment assessment process.
To test the amortization of licensed copyrights, we performed audit procedures that included,
among others, evaluating the amortization method and testing the completeness and accuracy of the
underlying data from the operating systems used in determining estimated viewership patterns. We
assessed management’s estimated viewership patterns by comparing them to current viewing
trends, including comparing previous estimates of viewership patterns to actual results. Using the
Company’s underlying viewership data, we recalculated the estimated viewership patterns and
compared our results to those of the Company.
To test management’s estimate of net realizable value used for the impairment assessment of
licensed copyrights, we performed audit procedures that included, among others, evaluating the
Company’s methodology for estimating the net realizable value, including the underlying data and
significant assumptions used to the develop the estimate. We assessed the reasonableness of the
significant assumptions described above by comparing them to the Company’s business plans,
historical trends, and current industry and economic outlook. We also performed sensitivity
analysis of the significant assumptions to assess if there would have been any changes to the net
realizable value.
Capitalization and amortization of produced content
As of December 31, 2019, the Company held RMB4,355,221 thousand of produced content. As
discussed in Note 2 to the consolidated financial statements, production costs exceeding the
estimated total revenue to be earned (“ultimate revenue”) are expensed as incurred as cost of
revenues. Capitalized production costs are amortized using an accelerated method based on
historical and estimated usage patterns of its contents. For the year ended December 31, 2019, the
Company recognized RMB2,977,181 thousand of amortization expense related to produced
content.
Auditing the Company’s capitalization and amortization of produced content was highly
judgmental due to the significant assumptions involved in forecasting ultimate revenue and
estimated usage patterns of produced content, including the estimated growth rates for the
Company’s membership services and online advertising services revenue. A change in the
assumptions used to estimate ultimate revenue or usage patterns could have a material impact to the
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timing of recognition of production costs and related amortization in cost of revenues. These
assumptions are forward-looking and could be affected by changes in user traffic on the Company’s
platforms, changes in viewership trends and future economic and market conditions.
How We Addressed the
Matter in Our Audit
We obtained an understanding, evaluated the design and tested the operating effectiveness of
controls over the Company’s capitalization and amortization of produced content process, including
testing controls over management’s review of the significant assumptions used in estimating
ultimate revenue and usage patterns.
To test the capitalization and amortization of produced content, we performed audit procedures that
included, among others, evaluating the methodology used to amortize produced content. We tested
the underlying data and significant assumptions used by the Company to estimate ultimate revenue
and usage patterns, including the estimated growth rates for the Company’s membership services
and online advertising services revenue. For example, we assessed the reasonableness of estimated
ultimate revenue by comparing them to actual revenues for similar content already released by the
Company, which are identified based on qualitative factors such as cast and crew, target audience
and popularity. We also assessed the reasonableness of the Company’s estimated growth rates for
the Company’s membership services and online advertising services revenue by comparing them to
the Company’s business plan, historical trends, and current industry and economic outlook. Based
on management’s ultimate revenue estimates and estimated usage patterns, we recalculated the
amount of production costs that should be capitalized and/or immediately expensed and the amount
of amortization expense, respectively, and compared those amounts with the amounts recorded by
the Company.
/s/ Ernst & Young Hua Ming LLP
We have served as the Company’s auditor since 2017.
Beijing, The People’s Republic of China
March 12, 2020
F-4
Table of Contents
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Shareholders and the Board of Directors of iQIYI, Inc.
Opinion on Internal Control Over Financial Reporting
We have audited iQIYI, Inc.’s internal control over financial reporting as of December 31, 2019, based on criteria established in
Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013
framework) (the “COSO criteria”). In our opinion, iQIYI, Inc. (the “Company”) maintained, in all material respects, effective internal
control over financial reporting as of December 31, 2019, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States)
(“PCAOB”), the consolidated balance sheets of the Company as of December 31, 2018 and 2019, the related consolidated statements
of comprehensive loss, changes in shareholders’ (deficit)/equity and cash flows for each of the three years in the period ended
December 31, 2019, and the related notes and our report dated March 12, 2020 expressed an unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of
the effectiveness of internal control over financial reporting included in the accompanying Management’s Annual Report on Internal
Control Over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial
reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with
respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities
and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness
exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such
other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our
opinion.
Definition and Limitations of Internal Control Over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect
on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in
conditions, or that the degree of compliance with the policies or procedures may deteriorate.
/s/ Ernst & Young Hua Ming LLP
Beijing, The People’s Republic of China
March 12, 2020
F-5
Table of Contents
iQIYI, INC.
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 2018 AND 2019
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares and per share data)
ASSETS
Current assets:
Cash and cash equivalents
Restricted cash
Short-term investments
Accounts receivable, net of allowance of RMB94,856
and RMB144,574 (US$20,766) as of December
31, 2018 and 2019, respectively
Prepayments and other assets
Amounts due from related parties
Licensed copyrights, net
Total current assets
Non-current assets:
Fixed assets, net
Long-term investments
Deferred tax assets, net
Licensed copyrights, net
Intangible assets, net
Produced content, net
Prepayments and other assets
Operating lease assets
Goodwill
Amounts due from related parties
Total non-current assets
Total assets
Note
2018
RMB
As of December 31,
2019
RMB
2019
US$
4
6
7
24
8
12
5
16
8
9
10
7
13
11
24
4,586,405
2,174,042
6,061,832
5,934,742
974,932
4,579,313
852,472
140,040
657,777
2,889,234
2,696,381
281,710
1,163,839
19,853,443
3,627,749
3,719,228
211,993
1,224,881
20,272,838
1,618,147
2,572,040
23,873
6,640,910
1,678,193
3,736,063
4,695,883
—
3,888,346
52,800
24,906,255
44,759,698
1,754,367
2,982,154
34,916
6,287,330
813,960
4,355,221
3,508,476
722,742
3,888,346
172,200
24,519,712
44,792,550
521,094
534,234
30,451
175,943
2,912,011
251,999
428,360
5,015
903,118
116,918
625,588
503,961
103,815
558,526
24,735
3,522,035
6,434,046
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iQIYI, INC.
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares and per share data)
Note
2018
RMB
As of December 31,
2019
RMB
2019
US$
LIABILITIES, MEZZANINE EQUITY AND
SHAREHOLDERS’ EQUITY
Current liabilities (including current liabilities of the
consolidated VIEs without recourse to the primary
beneficiary of RMB11,324,276 and RMB12,093,465
(US$1,737,118) as of December 31, 2018 and 2019,
respectively):
Accounts and notes payable
Amounts due to related parties
Customer advances and deferred revenue
Short-term loans
Long-term loans, current portion
Operating lease liabilities, current portion
Accrued expenses
Other liabilities
Total current liabilities
Non-current liabilities (including non-current liabilities
of the consolidated VIEs without recourse to the
primary beneficiary of RMB1,434,506 and
RMB1,932,830 (US$277,634) as of
December 31, 2018 and 2019, respectively):
Long-term loans
Convertible senior notes
Deferred tax liabilities
Amounts due to related parties
Operating lease liabilities
Other non-current liabilities
Total non-current liabilities
Total liabilities
Commitments and contingencies
1,179,644
230,437
442,615
376,077
105,837
18,014
375,078
169,990
2,897,692
126,444
1,766,335
4,329
152,530
57,849
33,404
2,140,891
5,038,583
24
14
14
13
10,162,366
692,390
2,195,283
3,046,449
83,720
—
2,696,238
935,910
8,212,449
1,604,258
3,081,407
2,618,170
736,814
125,412
2,611,217
1,183,439
19,812,356 20,173,166
644,169
14
15
16
24
13
880,278
4,712,284 12,296,868
30,136
1,061,883
402,732
232,555
6,791,779 14,904,452
26,604,135 35,077,618
96,405
1,281,370
—
57,551
18
F-7
Table of Contents
iQIYI, INC.
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares and per share data)
Mezzanine equity:
Redeemable noncontrolling interests
Shareholders’ equity:
Class A ordinary shares (US$0.00001 par value; 94,000,000,000 shares
authorized as of December 31, 2018 and 2019, respectively;
2,580,950,531 and 2,603,890,438 shares issued as of December
31, 2018 and 2019, respectively; 2,199,425,905 and 2,259,125,125
shares outstanding as of December 31, 2018 and 2019, respectively)
Class B ordinary shares (US$0.00001 par value; 5,000,000,000 and
5,000,000,000 shares authorized as of December 31, 2018 and
2019, respectively; 2,876,391,396 and 2,876,391,396 shares issued
and outstanding as of December 31, 2018 and 2019, respectively)
Additional paid-in capital
Accumulated deficit
Accumulated other comprehensive income
Noncontrolling interests
Total shareholders’ equity
Total liabilities, mezzanine equity and shareholders’ equity
Note
2018
RMB
As of December 31,
2019
RMB
2019
US$
19
—
101,542
14,586
20
138
142
20
20
21
27
183
39,666,150
(23,509,486)
1,879,946
118,632
18,155,563
44,759,698
183
41,298,328
(33,834,357)
2,106,718
42,376
9,613,390
44,792,550
26
5,932,134
(4,860,001)
302,611
6,087
1,380,877
6,434,046
The accompanying notes are an integral part of the consolidated financial statements.
F-8
Table of Contents
iQIYI, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS), and per share (or ADS) data)
Note
2017
RMB
Year ended December 31,
2019
RMB
2018
RMB
2019
US$
6,536,028 10,622,769 14,435,611 2,073,546
8,158,924 9,328,061
8,270,600 1,187,997
1,191,816 2,162,643
2,544,221
365,454
1,491,582 2,875,643
537,681
17,378,350 24,989,116 28,993,658 4,164,678
3,743,226
(17,386,563) (27,132,811) (30,348,342) (4,359,267)
(2,674,990)
(4,167,889)
(5,236,007)
(752,105)
(1,269,806)
(383,112)
(21,331,359) (33,295,352) (38,251,495) (5,494,484)
(9,257,837) (1,329,806)
(3,953,009)
(8,306,236)
(1,994,652)
(2,667,146)
Revenues:
Membership services (including related party
amounts of RMB85,635, RMB19,981 and
RMB27,247 (US$3,914) for the years ended
December 31, 2017, 2018 and 2019, respectively)
Online advertising services (including related
party amounts of RMB27,586, RMB202,808 and
RMB77,126 (US$11,079) for the years ended
December 31, 2017, 2018 and 2019, respectively)
Content distribution (including related
party amounts of RMB nil, RMB 88,457 and
RMB443,503 (US$63,705) for the years ended
December 31, 2017, 2018 and 2019, respectively)
Others (including related party amounts of
RMB68,311, RMB29,296 and RMB48,877
(US$7,021) for the years ended December
31, 2017, 2018 and 2019, respectively)
Total revenues
Operating costs and expenses:
Cost of revenues (including related party
amounts of RMB141,642, RMB789,116 and
RMB1,565,850 (US$224,920) for the years ended
December 31, 2017, 2018 and 2019, respectively)
Selling, general and administrative (including
related party amounts of RMB148,918,
RMB11,666 and RMB5,581 (US$802)
for the years ended December 31, 2017,
2018 and 2019, respectively)
Research and development (including related
party amounts of RMB2,833, RMB5,114 and
RMB19,486 (US$2,799) for the years ended
December 31, 2017, 2018 and 2019, respectively)
Total operating costs and expenses
Operating loss
F-9
Table of Contents
iQIYI, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS), and per share (or ADS) data)
Note
2017
RMB
2018
RMB
2019
RMB
2019
US$
Year ended December 31,
Other expense
Interest income (including related party amounts of RMB nil,
RMB2,202 and RMB4,856 (US$698) for the years ended
December 31, 2017, 2018 and 2019, respectively)
Interest expenses (including related party amounts of RMB168,154,
RMB nil and RMB nil (US$ nil) for the years ended December
31, 2017, 2018 and 2019, respectively)
Foreign exchange gain/(loss), net
Loss from equity method investments
Other income/(loss), net
Total other income/(expenses), net
Loss before income taxes
Income tax benefit/(expense)
Net loss
Less: Net income attributable to noncontrolling interests and redeemable
noncontrolling interests
Net loss attributable to iQIYI, Inc.
Accretion of redeemable convertible preferred shares
Accretion of redeemable noncontrolling interests
Extinguishment and reissuance of Series B preferred shares
Net income/(loss) attributable to ordinary shareholders
Net earnings/(loss) per ordinary share:
Basic
Diluted
Net loss per Class A and Class B ordinary share:
Basic
Diluted
Net loss per ADS (1 ADS equals 7 Class A ordinary
shares):
Basic
Diluted
Shares used in net earnings/ (loss) per ordinary share
computation:
Basic
Diluted
83,127
213,969
402,145
57,765
(94,711)
(970,796)
(16,965)
192,309
(676,194)
(8,982,430)
(78,801)
(9,061,231)
48,545
(9,109,776)
(298,990)
—
—
(9,408,766)
(914,371)
(190,210)
(155,073)
(109,541)
(967,050)
(10,224,887)
(51,852)
(10,276,739)
46,590
(10,323,329)
—
(1,542)
—
(10,324,871)
(131,341)
(27,322)
(22,275)
(15,735)
(138,908)
(1,468,714)
(7,448)
(1,476,162)
6,692
(1,482,854)
—
(222)
—
(1,483,076)
(277,577)
400,737
(263)
2,488
208,512
(3,744,497)
7,565
(3,736,932)
—
(3,736,932)
5,073,140
—
(363,279)
972,929
0.30
(1.15)
(2.43)
(2.43)
(2.02)
(2.02)
(17.01)
(17.01)
(14.14)
(14.14)
(0.29)
(0.29)
(2.03)
(2.03)
16
26
19
22
22
22
22
342,548,237
3,243,147,261
Shares used in net loss per Class A and Class B ordinary share
computation:
22
Basic
Diluted
3,867,931,786 5,104,882,400 5,104,882,400
3,867,931,786 5,104,882,400 5,104,882,400
Other comprehensive income
Foreign currency translation adjustments
Unrealized losses on available-for-sale debt securities
Total other comprehensive (loss)/income, net of tax
Comprehensive loss
Less: Comprehensive income attributable to noncontrolling interests and
redeemable noncontrolling interests
Comprehensive loss attributable to iQIYI, Inc.
27
27
27
(264,774)
(1,470)
(266,244)
(4,003,176)
1,787,553
(689)
1,786,864
(7,274,367)
228,974
(297)
228,677
(10,048,062)
32,890
(43)
32,847
(1,443,315)
—
(4,003,176)
48,589
(7,322,956)
48,495
(10,096,557)
6,966
(1,450,281)
The accompanying notes are an integral part of the consolidated financial statements.
F-10
Table of Contents
iQIYI, INC.
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ (DEFICIT)/EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares)
The accompanying notes are an integral part of the consolidated financial statements.
Balances as of January 1, 2017
Net loss attributable to iQIYI, Inc.
Other comprehensive loss
Extinguishment and reissuance of Series B
preferred shares
Accretion of redeemable convertible
preferred shares
Issuance of a subsidiary’s equity to noncontrolling
interest holders
Share-based compensation
Balances as of December 31, 2017
Cumulative effect of adopting ASC 606
Net loss attributable to iQIYI, Inc.
Issuance of ordinary shares upon IPO and
underwriters’ partial exercise of over-allotment
option, net of issuance costs
Conversion of all outstanding redeemable
convertible preferred shares to ordinary shares
Issuance of Class B ordinary shares pursuant to
business cooperation agreement with Baidu
Capital contribution from parent company pursuant
to the traffic acquisition service contract
termination (Note 9)
Equity component of convertible senior notes,
net of issuance costs
Purchase of capped call
Exercise of share-based awards
Accretion of redeemable convertible
preferred shares
Other comprehensive income
Issuance of a subsidiary’s shares to noncontrolling
interest holders
Contingent consideration classified as equity
pursuant to the business combination
Acquisition of noncontrolling interests pursuant to
the business combinations
Share-based compensation
Balances as of December 31, 2018
Net loss attributable to iQIYI, Inc.
Equity component of convertible senior notes,
net of issuance costs
Purchase of capped call
Exercise of share-based awards
Other comprehensive income
Issuance of subsidiaries' shares to noncontrolling
interest holders
Acquisition of noncontrolling interests in subsidiaries
Accretion of a redeemable noncontrolling interest
Dividends declared of a subsidiary to
noncontrolling interests
Deemed disposal of a subsidiary’s shares
Share-based compensation
Balances as of December 31, 2019
Balances as of December 31, 2019, in US$
Attributable to iQIYI, INC.
Ordinary shares
Additional
Number of
shares
Amount
RMB
paid-in
capital
RMB
Accumulated
other
comprehensive
income
RMB
Accumulated
deficit
RMB
Noncontrolling
interests
RMB
Total
shareholders'
(deficit)/equity
RMB
342,548,237
—
—
—
—
—
—
342,548,237
—
—
23
—
—
—
—
—
—
23
—
—
325,730
—
—
359,370
—
(266,244 )
(15,989,796 )
(3,736,932 )
—
—
—
(15,304,673 )
(3,736,932 )
(266,244 )
—
—
41,680
233,424
600,834
—
—
—
(363,279 )
—
(363,279 )
—
5,073,140
—
5,073,140
—
—
93,126
—
—
—
—
(15,016,867 )
916,147
(9,109,776 )
3,820
—
3,820
—
48,545
45,500
233,424
(14,319,064 )
916,147
(9,061,231 )
942,525,675
58
14,836,252
3,728,823,500
234
22,900,420
36,860,691
4
609,340
104,200
361,571
(464,825 )
70,999
—
—
—
25,059,198
—
—
—
—
—
—
—
2
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
14,836,310
—
22,900,654
—
609,344
—
104,200
—
—
—
—
44
361,571
(464,825 )
71,001
(298,990 )
1,786,864
—
—
—
1,786,820
(298,990 )
—
15,989
75,159
—
—
—
—
3,511
19,500
—
75,159
—
—
5,075,817,301
—
—
—
321
—
—
556,211
39,666,150
—
—
—
1,879,946
—
—
—
(23,509,486 )
(10,323,329 )
62,712
—
118,632
46,590
62,712
556,211
18,155,563
(10,276,739 )
987,691
(567,140 )
151,153
—
—
(44,066 )
—
—
—
—
226,772
—
—
—
—
—
—
—
—
—
(1,542 )
—
20,020
1,084,520
41,298,328
—
—
—
2,106,718
—
—
—
(33,834,357 )
—
—
—
1,905
6,750
(20,934 )
—
(90,547 )
(20,020 )
—
42,376
987,691
(567,140 )
151,157
228,677
6,750
(65,000 )
(1,542 )
(90,547 )
—
1,084,520
9,613,390
5,932,134
302,611
(4,860,001 )
6,087
1,380,877
—
—
59,699,220
—
—
—
—
—
—
—
5,135,516,521
—
—
4
—
—
—
—
—
—
—
325
46
F-11
Table of Contents
iQIYI, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”))
Cash flows from operating activities:
Net loss
Adjustments to reconcile net loss to net cash provided
by operating activities
Depreciation of fixed assets
Amortization and impairment of intangible assets
Amortization and impairment of licensed copyrights
Amortization and impairment of produced content
Provision for doubtful accounts
Unrealized foreign exchange (gain)/loss
Loss on disposal of fixed assets
Accretion on convertible notes payable or convertible senior notes
Barter transaction revenue
Share-based compensation
Share of losses on equity method investments
Fair value change and impairment of long-term investments
Fair value change of assets and liabilities remeasured at
fair value on a recurring basis
Other investment income
Deferred income tax benefit
Amortization of deferred income
Other non-cash (income)/expenses
Changes in operating assets and liabilities
Accounts receivable
Amounts due from related parties
Produced content
Prepayments and other assets
Accounts payable
Amounts due to related parties
Customer advances and deferred revenue
Accrued expenses and other current liabilities
Interest payables
Other non-current liabilities
Net cash provided by operating activities
Cash flows from investing activities:
Acquisition of fixed assets
Acquisition of intangible assets
Acquisition of licensed copyrights from related parties
Acquisition of licensed copyrights from third parties
Purchase of long-term investments
Disposal of equity method investments
Acquisition of business, net of cash acquired
Film investment as passive investor
Proceeds from film investments as passive investor
Note
2017
RMB
Year ended December 31,
2018
RMB
2019
RMB
2019
US$
(3,736,932)
(9,061,231) (10,276,739)
(1,476,162)
348,921
112,860
476,068
312,138
972,760
346,672
7,882,190 12,236,239 12,743,323
2,977,181
2,265,543
58,006
107,223
155,079
940,479
13,257
4,184
346,279
23,912
(682,941)
(1,082,964)
1,084,520
556,211
155,073
16,965
162,350
(189,639)
811,448
56,048
(333,601)
4,594
112,457
(762,741)
233,424
263
32,938
—
—
(12,214)
—
(2,532)
13,005
—
(45,086)
(5,346)
20,128
5,711
(25,272)
(77,312)
(12,446)
37,820
(512,060)
56,720
(1,962,221)
(549,301)
1,050,178
(184,882)
836,946
646,814
(123,618)
6,085
4,011,784
(543,988)
(155,361)
(4,544,977)
(735,191)
583,099
435,911
466,961
808,277
9,253
101,769
2,884,186
(810,774)
45,717
(3,596,339)
(854,906)
(654,987)
460,964
880,844
73,907
58,644
190,440
3,906,227
(611,910)
(387,539)
(58,660)
(1,022,315)
(110,290)
—
(740,163)
(127,505)
(324,040)
(9,087,438) (12,983,396) (11,633,509)
(706,149)
(883,375)
3,000
—
(5,798)
(1,018,002)
(3,250)
(2,932)
27,420
6,173
(553,003)
—
—
(11,075)
31,093
68,383
139,728
1,830,464
427,645
8,332
22,276
1,904
49,740
(98,098)
155,782
22,275
23,320
820
(3,630)
(11,105)
(1,788)
5,433
(116,460)
6,567
(516,582)
(122,800)
(94,083)
66,213
126,525
10,616
8,424
27,355
561,094
(106,318)
(18,315)
(46,545)
(1,671,049)
(101,432)
431
(833)
(467)
3,939
F-12
Table of Contents
iQIYI, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”))
Loans provided to related parties
Loans provided to third parties
Repayment of loans provided to related parties
Repayment of loans provided to third parties
Purchases of held-to-maturity debt securities
Maturities of held-to-maturity debt securities
Purchases of available-for-sale debt securities
Maturities of available-for-sale debt securities
Net cash used for investing activities
Cash flows from financing activities:
Proceeds from loans from related parties
Repayments of loans from related parties
Proceeds from short-term loans
Repayments of short-term loans
Proceeds from long-term loans and borrowings from third
party investors, net of issuance costs
Repayments of long-term loans and borrowings from third
party investors
Proceeds from issuance of convertible notes payable
to related parties
Proceeds from issuance of convertible notes payable to
third parties
Proceeds from issuance of convertible senior notes, net
of issuance costs
Purchase of capped calls
Proceeds from issuance of subsidiaries' shares
Acquisition of noncontrolling interests in a subsidiary
Proceeds from initial public offering, net of issuance costs
Capital contribution from parent company
Proceeds from exercise of share options
Finance lease payments
Net cash provided by financing activities
Effect of exchange rate changes on cash, cash
equivalents and restricted cash
Net (decrease)/increase in cash, cash equivalents
and restricted cash
Cash, cash equivalents and restricted cash at the
beginning of the year
Cash, cash equivalents and restricted cash
at the end of the year
Supplemental disclosures of cash flow information:
Cash paid for interest
Cash paid for income taxes
Acquisition of fixed assets included in accounts payable
Acquisition of licensed copyrights included in
current liabilities
Acquisition of licensed copyrights from nonmonetary
content exchanges
Acquisition of long-term investments with non-cash
consideration
Note
F-13
Year ended December 31,
2018
RMB
2019
RMB
2017
RMB
(2,276,238)
(3,000)
2,390,654
3,000
(1,750,000)
1,750,000
(41,370)
(359,000)
5,000
270,000
(6,638,660)
2,060,400
—
(46,000)
22,000
4,500
(8,500,890)
9,894,325
(13,770,043) (19,465,250) (14,458,369)
13,747,981 19,159,427 14,844,857
(10,660,674) (20,949,094) (11,749,571)
2019
US$
—
(6,607)
3,160
646
(1,221,076)
1,421,231
(2,076,815)
2,132,330
(1,687,720)
2,220,000
(6,726,000)
299,374
(100,000)
650,000
—
3,387,008
(639,933)
—
—
2,738,224
(3,166,503)
—
—
393,321
(454,840)
299,000
453,802
945,749
135,848
(5,000)
(99,119)
(167,837)
(24,108)
2,064,360
8,463,876
—
—
—
—
—
—
5,034,663
(464,825)
19,500
—
—
—
45,500
—
— 14,896,761
—
170,548
—
—
66,554
—
6,561,110 23,474,959
7,909,506
(567,140)
106,750
(65,000)
-
-
146,954
(397)
7,880,306
1,136,129
(81,465)
15,334
(9,337)
—
—
21,109
(57)
1,131,934
(143,417)
617,386
112,265
16,127
(231,197)
6,027,437
149,227
21,435
964,207
733,010
6,760,447
971,077
733,010
6,760,447
6,909,674
992,512
282,045
22,472
150,434
46,390
20,054
259,948
436,651
171,259
84,605
62,721
24,600
12,153
4,040,476
6,336,656
5,486,374
788,068
781,513
642,262
967,536
138,978
—
763,750
7,500
1,077
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
1.
ORGANIZATION AND BASIS OF PRESENTATION
iQIYI, Inc. (the “Company”) was incorporated under the laws of the Cayman Islands on November 27, 2009. It was formerly
known as Ding Xin, Inc. and changed its name to Qiyi.com, Inc. on August 30, 2010 and iQIYI, Inc. on November 30, 2017. The
Company completed its initial public offering (“IPO”) on April 3, 2018.
The Company, its wholly-owned subsidiaries, variable interest entities (“VIEs”) and VIEs’ subsidiaries are hereinafter
collectively referred to as the “Group”. The Group is an innovative platform in China offering a diverse collection of high-quality
internet video content, including professionally-produced content licensed from professional content providers and self-produced
content, on its platform. The Group provides membership services, online advertising services, content distribution services, live
broadcasting services and online game services. The Group’s principal geographic market is in the People’s Republic of China
(“PRC”). The Company does not conduct any substantive operations of its own but conducts its primary business operations through
its wholly-owned subsidiaries, VIEs and VIEs’ subsidiaries in the PRC.
F-14
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
As of December 31, 2019, the Company’s major subsidiaries, VIEs and VIEs’ subsidiaries are as follows:
Place of
Incorporation
Date of
Establishment/Acquisition
Effective
interest held
Subsidiaries:
Beijing QIYI Century Science & Technology Co., Ltd.
(“Beijing QIYI Century”)
Chongqing QIYI Tianxia Science & Technology Co., Ltd.
(“QIYI Tianxia”)
Qiyi.com HK Limited
(“QIYI HK”)
iQIYI Film Group Limited
iQIYI Media Limited
iQIYI Film Group HK Limited
Beijing iQIYI New Media Science & Technology Co., Ltd.
(“iQIYI New Media”)
Skymoons Inc.
Magic Prime Group Limited
Special (Hong Kong) Co., Ltd.
VIEs and VIEs’ subsidiaries:
Beijing iQIYI Science & Technology Co., Ltd.
(“Beijing iQIYI”, formerly known as Beijing
Xinlian Xinde Advertisement Media Co., Ltd.)
Shanghai iQIYI Culture Media Co., Ltd.
(“Shanghai iQIYI”)
Shanghai Zhong Yuan Network Co., Ltd.
(“Shanghai Zhong Yuan”)
iQIYI Pictures (Beijing) Co., Ltd.
(“iQIYI Pictures”)
Beijing iQIYI Intelligent Entertainment Technology Co., Ltd.
(“Intelligent Entertainment”, formerly known as Beijing iQIYI
Cinema Management Co., Ltd.)
Tianjin Skymoons Interactive Co., Ltd.
(“Tianjin Skymoons”)
Chengdu Skymoons Digital Entertainment Co., Ltd.
(“Chengdu Skymoons”)
Chengdu Skymoons Interactive Network Game Co., Ltd.
(“Skymoons Interactive”)
PRC
PRC
March 8, 2010
November 3, 2010
Hong Kong
Cayman
Cayman
Hong Kong
April 14, 2011
May 26, 2017
May 26, 2017
June 12, 2017
July 27, 2017
PRC
Cayman
BVI
Acquired on July 17, 2018
Acquired on July 17, 2018
Hong Kong Acquired on July 17, 2018
PRC
Acquired on November 23, 2011
PRC
December 19, 2012
PRC
Acquired on May 11, 2013
PRC
PRC
December 31, 2014
June 28, 2017
PRC
Acquired on July 17, 2018
PRC
Acquired on July 17, 2018
PRC
Acquired on July 17, 2018
100%
100%
100%
100%
100%
100%
100%
100%
80%
80%
Nil
Nil
Nil
Nil
Nil
Nil
Nil
Nil
F-15
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
In August 2017, the Company restructured the contractual arrangements by and among the Company, its subsidiary iQIYI New
Media, Beijing iQIYI, iQIYI Pictures, and the shareholders of iQIYI Pictures, such that iQIYI Pictures, previously a subsidiary of
Beijing iQIYI, became a VIE of the Group.
In May 2017, the Company established a wholly-owned Cayman Islands subsidiary, iQIYI Film Group Limited. iQIYI Film
Group Limited holds 100% of the equity of iQIYI Film Group HK Limited, which in turn holds 100% of equity in iQIYI New Media.
In June 2017, the Company established a new VIE, Beijing iQIYI Cinema Management Co., Ltd., and in October 2019 the Company
renamed it as Beijing iQIYI Intelligent Entertainment Technology Co., Ltd., or Intelligent Entertainment. The Company has control
and is the primary beneficiary of Intelligent Entertainment through a series of contractual arrangements between the Company, its
subsidiary iQIYI New Media, Intelligent Entertainment and the shareholders of Intelligent Entertainment.
In July 2018, the Company and its subsidiaries Beijing iQIYI and Shanghai Zhong Yuan acquired a controlling equity interest in
Skymoons Inc, Chengdu Skymoons and their subsidiaries (collectively referred to as “Skymoons”).
PRC laws and regulations prohibit or restrict foreign ownership of companies that engage in value-added telecommunication
services, internet audio-video program services and certain other businesses. To comply with these foreign ownership restrictions, the
Group operates its websites and primarily conducts its business in the PRC through the VIEs. The paid-in capital of the VIEs was
mainly funded by the Company through loans extended to the authorized individuals who were the shareholders of the VIEs. The
Company has entered into certain agreements with the shareholders of the VIEs through the Company or its wholly-owned
subsidiaries in the PRC, including loan agreements for the paid-in capital of the VIEs and share pledge agreements for the equity
interests in the VIEs held by the shareholders of the VIEs. In addition, the Company or its wholly-owned subsidiaries has entered into
shareholder voting rights trust agreements and exclusive purchase option agreements with the VIEs and nominee shareholders of the
VIEs, which give the Company or its wholly-owned subsidiaries the power to direct the activities that most significantly affect the
economic performance of the VIEs and to acquire the equity interests in the VIEs when permitted by the PRC laws, respectively.
Commitment letters have been entered into which obligate the Company to absorb losses of the VIEs that could potentially be
significant to the VIEs and certain exclusive agreements have been entered into that entitle the Company or its wholly-owned
subsidiaries to receive economic benefits from the VIEs that potentially could be significant to the VIEs.
Despite the lack of legal majority ownership, the Company has effective control of the VIEs through a series of contractual
arrangements (the “Contractual Arrangements”) and a parent-subsidiary relationship exists between the Company and the VIEs.
Through the Contractual Arrangements, the shareholders of the VIEs effectively assigned all of their voting rights underlying their
equity interest in the VIEs to the Company. In addition, through the other exclusive agreements, which consist of the business
operation agreements, business cooperating agreement, exclusive technology consulting and services agreements and trademark and
software usage license agreements, the Company, through its wholly-owned subsidiaries in the PRC, have the right to receive
economic benefits from the VIEs that potentially could be significant to the VIEs. Lastly, through the commitment letters, the
Company has the obligation to absorb losses of the VIEs that could potentially be significant to the VIEs. Therefore, the Company is
considered the primary beneficiary of the VIEs and consolidates the VIEs and their subsidiaries as required by ASC topic 810 (“ASC
810”), Consolidation.
The principal terms of the Contractual Arrangements are further described below:
Loan Agreements
Pursuant to the loan agreement amongst Beijing QIYI Century and the shareholder of Beijing iQIYI, amended and restated on
January 30, 2013, Beijing QIYI Century provided a RMB27 million interest-free loan to the shareholder of Beijing iQIYI solely for
funds necessary for the capital injection to Beijing iQIYI. The loan can be repaid only with the proceeds from the sale of all of the
equity interest in Beijing iQIYI to the Company or its designated representative(s) if permitted under PRC laws. The term of the loan
agreement will expire on June 23, 2021 and can be extended upon the written notification from Beijing QIYI Century.
F-16
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The loan agreement entered into between Beijing QIYI Century and the shareholders of Shanghai iQIYI dated October 25,
2013, contains terms similar to the terms described above, except that the total amount of loans extended to the shareholders of
Shanghai iQIYI is RMB10 million and the term of the loan agreement will expire on October 24, 2023.
The loan agreement entered into between Beijing QIYI Century and the shareholder of Shanghai Zhong Yuan, amended on
January 14, 2014, contains terms similar to the terms described above, except that the total amount of the loan to the shareholder of
Shanghai Zhong Yuan is RMB20 million and the term of the loan agreement will expire on January 13, 2024.
The loan agreement entered into between iQIYI New Media and the shareholders of Intelligent Entertainment dated July 27,
2017, contains terms similar to the terms described above, except that the total amount of loans extended to the shareholders of
Intelligent Entertainment is RMB20 million and the term of the loan agreement will expire on July 26, 2027.
The loan agreement entered into between iQIYI New Media and the shareholders of iQIYI Pictures dated August 30, 2017, contains
terms similar to the terms described above, except that the total amount of loans extended to the shareholders of iQIYI Pictures is
RMB100 million and the term of the loan agreement will expire on August 29, 2027.
Exclusive Purchase Option Agreements
Pursuant to the exclusive purchase option agreement amongst the Company, Beijing QIYI Century, Beijing iQIYI and its
shareholder, amended and restated on January 30, 2013, the shareholder granted the Company an exclusive irrevocable option to
purchase, all or part of the equity interests held by its shareholder, when and to the extent permitted under PRC law, at an amount
equal to the cost of the initial contributions to the registered capital or the minimum amount of consideration permitted by applicable
PRC law. In addition, Beijing iQIYI’s shareholder granted the Company an exclusive right to designate one or more persons to
purchase all the equity interests in Beijing iQIYI. Without the prior written consent of the Company, Beijing iQIYI may not: (i) amend
its articles of association, (ii) increase or decrease the registered capital, (iii) sell or otherwise dispose of its assets or beneficial
interest, (iv) create or allow any encumbrance on its assets or other beneficial interests, (v) extend any loans to third parties, (vi) enter
into any material contract with a value of more than RMB300 (except those contracts entered into in the ordinary course of business),
(vii) merge with or acquire any other persons or make any investments or (viii) distribute dividends to its shareholders. Beijing
iQIYI’s shareholder also agrees that he will not dispose the equity interests in Beijing iQIYI nor create or allow any encumbrance on
the equity interests and extend any loans to individuals without the prior written consent of the Company. The shareholder should
remit to the Company any amount that is paid by the Company or its designated person(s) in connection with the purchased equity
interest. Any and all dividends and other capital distributions from Beijing iQIYI to its shareholders should be repaid to the Company.
The agreement will terminate when Beijing iQIYI’s shareholder transfers all of his equity interests in Beijing iQIYI to the Company
or its designated person(s) or upon expiration of the term of business of the Company or Beijing iQIYI. The term of the agreement is
ten years and may be renewed at the discretion of the Company.
The exclusive purchase option agreement amongst the Company, Beijing QIYI Century, Shanghai iQIYI and its shareholders
dated October 25, 2013, the exclusive purchase option agreement amongst the Company, Beijing QIYI Century, Shanghai Zhong
Yuan and its shareholder, amended on January 14, 2014, the exclusive purchase option agreement amongst iQIYI New Media,
Intelligent Entertainment and its shareholders on July 27, 2017, and the exclusive purchase option agreement amongst iQIYI New
Media, iQIYI Pictures and its shareholders on August 30, 2017, contain terms similar to the terms described above.
Commitment Letters
Pursuant to the commitment letter dated January 30, 2013, under the condition that Beijing iQIYI remains as a consolidated
affiliated entity of the Company under United States generally accepted accounting principles (“U.S. GAAP”) and the relevant
contractual arrangements remain in effect, the Company commits to provide unlimited financial support to Beijing iQIYI, if Beijing
iQIYI requires any form of reasonable financial support for its normal business operations. If Beijing iQIYI incurs any losses and as a
result cannot repay its loans from the Company and Beijing QIYI Century, the Company and Beijing QIYI Century would
unconditionally forgive their loans to Beijing iQIYI, if Beijing iQIYI provides sufficient proof for its loss and incapacity to repay.
F-17
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The commitment letters executed by the Company for Shanghai iQIYI, Shanghai Zhong Yuan, iQIYI Pictures and Intelligent
Entertainment, contain terms similar to the terms described above.
Shareholder Voting Rights Trust Agreements and Powers of Attorney
Pursuant to the shareholder voting rights trust agreement amongst Beijing QIYI Century and Beijing iQIYI’s shareholder,
amended and restated on January 30, 2013, Beijing iQIYI’s shareholder agreed to entrust all the rights to exercise its voting power and
any other rights as Beijing iQIYI’s shareholder to the person(s) designated by Beijing QIYI Century. Beijing iQIYI’s shareholder
agreed to irrevocably appoint the person(s) designated by Beijing QIYI Century as his attorney-in-fact to represent him to exercise all
the voting rights and other shareholders’ rights on his behalf on all matters requiring shareholder approval. The agreement will remain
effective for as long as the shareholder remains the shareholder of Beijing iQIYI unless Beijing QIYI Century unilaterally terminates
the agreement by written notice. Pursuant to an irrevocable power of attorney, Beijing QIYI Century granted all of its rights under the
shareholder voting rights trust agreement to the Company.
The shareholder voting rights trust agreement amongst Beijing QIYI Century and Shanghai iQIYI’s shareholders dated
October 25, 2013, and the shareholder voting rights trust agreement amongst Beijing QIYI Century and Shanghai Zhong Yuan’s
shareholder, amended on January 14, 2014, contain terms similar to the terms described above except under the shareholder voting
rights trust agreements, the person designated by Beijing QIYI Century as the attorney-in-fact to represent the shareholders of
Shanghai iQIYI and Shanghai Zhong Yuan must be approved by the Company. The powers of attorney amongst the Company, iQIYI
New Media and the shareholders of iQIYI Pictures and the powers of attorney amongst the Company, iQIYI New Media and the
shareholders of Intelligent Entertainment are substantially the same as the terms discussed above.
Exclusive Technology Consulting and Services Agreements
Pursuant to the exclusive technology consulting and services agreement amongst Beijing QIYI Century and Beijing iQIYI
effective November 23, 2011, Beijing QIYI Century has the sole and exclusive right to provide to Beijing iQIYI specified technology
consulting and services in return for service fees. Beijing iQIYI agrees to accept such services and, without the prior written consent
of Beijing QIYI Century, may not accept the same or similar technology consulting and services provided by any third party during
the term of the agreement. Beijing iQIYI agrees to pay specified service fees to Beijing QIYI Century on a quarterly basis. Beijing
QIYI Century has the right to unilaterally adjust the amount of the service fee through written confirmation, without prior consent
from Beijing iQIYI. All the benefits and interests generated from the agreement, including but not limited to software copyrights,
intellectual property rights, know-how and trade secrets, become the sole and exclusive rights of Beijing QIYI Century. The
agreement will be in effect for ten years unless Beijing QIYI Century unilaterally terminates the agreement by giving written
notification at least thirty days prior to the expiration of the agreement. The agreement can also be renewed at the discretion of Beijing
QIYI Century.
The exclusive technology consulting and services agreement amongst Beijing QIYI Century and Shanghai iQIYI on October 25,
2013, the exclusive technology consulting and services agreement amongst Beijing QIYI Century and Shanghai Zhong Yuan,
amended on January 14, 2014, the exclusive management consulting and business cooperation agreement amongst iQIYI New Media
and Intelligent Entertainment on July 27, 2017, and the exclusive management consulting and business cooperation agreement
amongst iQIYI New Media and iQIYI Pictures on August 30, 2017, contain terms similar to the terms described above.
Share Pledge Agreements
Pursuant to the share pledge agreement amongst Beijing QIYI Century and Beijing iQIYI’s shareholder, amended and restated
on January 30, 2013, Beijing iQIYI’s shareholder has pledged all of his equity interest in Beijing iQIYI to guarantee his and Beijing
iQIYI’s performance of their obligations under, the exclusive technology consulting and services agreement and the amended and
restated loan agreement. During the term of the share pledge agreement, Beijing QIYI Century has the right to receive all of the
dividends and profits distributed on the pledged equity. If Beijing iQIYI or its shareholder breaches its respective contractual
obligations, Beijing QIYI Century, as the pledgee, will be entitled to certain rights, including the right to sell the pledged equity
interests. The shareholder of Beijing iQIYI agrees not to dispose of the pledged equity interests, create or allow any encumbrance on
the pledged equity interests or take any actions that would prejudice Beijing QIYI Century’s interest. The share pledge agreement will
expire after Beijing iQIYI and its shareholder has completed all their obligations under the exclusive technology consulting and
services agreement and the amended and restated loan agreement unless otherwise unilaterally terminated by Beijing QIYI Century.
The share pledge agreement amongst Beijing QIYI Century and Shanghai iQIYI’s shareholders dated October 25, 2013, the
share pledge agreement amongst Beijing QIYI Century and Shanghai Zhong Yuan’s shareholder, amended on January 14, 2014, the
F-18
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
share pledge agreement amongst iQIYI New Media and Intelligent Entertainment’s shareholders on July 27, 2017, and the share
pledge agreement amongst iQIYI New Media and iQIYI Pictures’ shareholders on August 30, 2017, contain terms similar to the terms
described above except that the pledged equity interest is only to guarantee performance of their obligations under the loan
agreements.
Business Operation Agreements / Exclusive Management Consulting and Business Cooperation Agreements
Pursuant to the business operation agreement amongst Beijing QIYI Century, Beijing iQIYI and its shareholder, amended and
restated on January 30, 2013, Beijing iQIYI agrees to accept the proposal provided by Beijing QIYI Century from time to time
relating to employment, daily business and financial management. This agreement can only be unilaterally revoked/amended by
Beijing QIYI Century. The agreement has a term of ten years and is renewable at the discretion of Beijing QIYI Century.
The business operation agreement amongst Beijing QIYI Century and Shanghai iQIYI’s shareholders dated October 25, 2013,
the business operation agreement amongst Beijing QIYI Century and Shanghai Zhong Yuan’s shareholder, amended on January 14,
2014, the exclusive management consulting and business cooperation agreement amongst iQIYI New Media and Intelligent
Entertainment on July 27, 2017, and the exclusive management consulting and business cooperation agreement amongst iQIYI New
Media and iQIYI Pictures on August 30, 2017, contain terms similar to the terms described above.
Trademark License Agreement and Software Usage License Agreement
Pursuant to the trademark license agreement and the software usage license agreement amongst Beijing QIYI Century and
Beijing iQIYI effective November 23, 2011, Beijing QIYI Century granted a non-exclusive and non-transferable license, without
sublicensing rights, to Beijing iQIYI to use its trademarks and software. Beijing iQIYI may only use the licenses in its own business
operations. Beijing QIYI Century has the right to adjust the service fees at its sole discretion. The initial term of the two agreements is
five years and the software usage license agreement may be extended upon the written consent of Beijing QIYI Century. The
trademark license agreement is automatically extended for successive one-year periods after its expiration unless Beijing QIYI
Century early terminates the agreement in accordance with the provisions of the agreement. The software usage license agreement was
extended for another five years after its initial term.
Business Cooperation Agreement
Pursuant to the business cooperation agreement amongst Beijing QIYI Century and Beijing iQIYI effective November 23, 2011,
Beijing iQIYI agrees to provide Beijing QIYI Century with services, including internet information services, online advertising and
other services reasonably necessary within the scope of Beijing QIYI Century’s business. Beijing iQIYI agrees to use, technology
services provided by Beijing QIYI Century on its website, including but not limited to, P2P download and video on-demand systems.
Beijing QIYI Century agrees to pay specified service fees to Beijing iQIYI as consideration for the internet information services and
other services provided by Beijing iQIYI. Beijing iQIYI has the right to waive the service fees at its discretion. The term of this
agreement is ten years and can be renewed at Beijing QIYI Century’s discretion.
In the opinion of the Company’s legal counsel, (i) the ownership structure relating to the VIEs of the Company is in compliance
with existing PRC laws and regulations; and (ii) each of the contractual arrangements with the VIEs and their shareholders, and the
Contractual Arrangements taken as a whole, are valid and legally binding upon each party to such agreement under PRC laws; is
enforceable against each party thereto in accordance with its terms; and does not contravene any applicable PRC laws or regulations
currently in effect.
However, uncertainties in the PRC legal system could cause the Company’s current ownership structure to be found in violation
of any existing and/or future PRC laws or regulations and could limit the Company’s ability to enforce its rights under these
contractual arrangements. Furthermore, the VIEs’ shareholders may have interests that are different with those of the Company, which
could potentially increase the risk that they would seek to act in contrary to the terms of the aforementioned agreements.
In addition, if the current structure or any of the contractual arrangements were found to be in violation of any existing or future
PRC law, the Company may be subject to penalties, including but not be limited to: the cancelation or revocation of the Company’s
F-19
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
business and operating licenses, being required to restructure the Company’s operations or discontinue the Company’s operating
activities. The imposition of any of these or other penalties may result in a material and adverse effect on the Company’s ability to
conduct its operations. As a result, the Company may not be able to operate or control the VIEs, which may result in deconsolidation
of the VIEs.
The carrying amounts of the assets, liabilities and the results of operations of the VIEs and VIEs’ subsidiaries included in the
Company’s consolidated balance sheets and statements of comprehensive loss are as follows:
As of December 31,
2018
RMB
2019
RMB
2019
US$
614,929
763,310
2,426,175
3,185,767
6,990,181
840,609
2,133,476
-
10,664,091
882,743
169,565
2,839,945
3,927,386
7,819,639
856,116
2,130,467
649,273
9,992,629
13,638,176
13,628,485
20,628,357
21,448,124
5,285,801
2,115,296
56,000
-
4,193,022
2,982,011
732,213
95,905
3,218,856
3,181,906
648,323
908,408
126,798
24,356
407,933
564,134
1,123,221
122,973
306,022
93,262
1,435,352
1,957,609
3,080,830
602,290
428,339
105,176
13,776
457,052
130,485
11,324,276
12,093,465
1,737,118
-
1,434,506
1,434,506
364,853
1,567,977
1,932,830
12,409,340
13,583,317
25,168,122
27,609,612
52,408
225,226
277,634
1,951,121
3,965,873
ASSETS
Current assets:
Cash and cash equivalents
Short-term investments
Accounts receivable, net
Others
Total current assets
Non-current assets:
Fixed assets, net
Long-term investments
Operating lease assets
Others
Total non-current assets
Total assets
LIABILITIES
Third-party liabilities
Current liabilities:
Accounts and notes payable
Customer advances and deferred revenue
Long-term loans, current portion (i)
Operating lease liabilities, current portion
Accrued expenses and other liabilities
Others
Total current liabilities
Non-current liabilities:
Operating lease liabilities
Other non-current liabilities (i)
Total non-current liabilities
Amounts due to the Company and its subsidiaries
Total liabilities
F-20
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Total revenues
Net loss
Net cash provided by/(used for) operating activities
Net cash used for investing activities
Net cash (used for)/provided by financing activities
For the year ended December 31,
2017
RMB
2018
RMB
2019
RMB
2019
US$
16,389,778 22,982,783 26,887,129 3,862,094
(478,292)
(3,329,772)
(618,512)
(4,305,955)
(3,609,845)
(518,522)
8,180,387 1,175,039
(609,387) (2,749,657)
5,356,540 4,548,220
(4,687,804) (6,671,588)
(848,300) 2,202,196
(i) In accordance with the arrangement as described in Note 14, the Group consolidates the securitization vehicles as it is a VIE
for which the Group considers itself the primary beneficiary given the Group has the power to govern the activities that most
significantly impact its economic performance and is obligated to absorb losses that could potentially be significant to the VIE. As of
December 31, 2018 and 2019, RMB46,000 and RMB424,000 (US$60,905), respectively, of the loan is repayable within one year and
is included in “Long-term loans, current portion” and the remaining balance of RMB424,000 and RMB527,000 (US$75,699),
respectively, of the loan is included in non-current liabilities in the carrying amounts of the liabilities of the VIEs and VIEs'
subsidiaries.
Unrecognized revenue-producing assets held by the VIEs include certain internet content provisions and other licenses, domain
names and trademarks. The internet content provisions and other licenses, which are held by the VIEs that provide the relevant
services, are required under relevant PRC laws, rules and regulations for the operation of Internet businesses in the PRC, and therefore
are integral to the Company’s operations. The VIEs and VIEs’ subsidiaries contributed an aggregate of 94%, 92% and 93% of the
Group’s consolidated revenues for the years ended December 31, 2017, 2018 and 2019, respectively, after elimination of inter-
company transactions. As of December 31, 2019, there was no pledge or collateralization of the VIEs and VIEs’ subsidiaries’ assets
that can only be used to settled obligations of the VIEs and VIEs’ subsidiaries, other than aforementioned in the share pledge
agreements, business operation agreements and collateralization of a VIE’s office building as described in Note 14.
The VIEs’ third-party creditors did not have recourse to the general credit of the Company in normal course of business. The
Company did not provide or intend to provide financial or other supports not previously contractually required to the VIEs and VIEs’
subsidiaries during the years presented.
2.
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Principles of consolidation
The consolidated financial statements have been prepared in accordance with U.S. GAAP. The consolidated financial statements
of the Group include the financial statements of the Company, its subsidiaries, VIEs and VIEs’ subsidiaries in which the Company is
the primary beneficiary. The results of the subsidiaries are consolidated from the date on which the Group obtained control and
continues to be consolidated until the date that such control ceases. A controlling financial interest is typically determined when a
company holds a majority of the voting equity interest in an entity. However, if the Company demonstrates its ability to control the
VIEs through power to govern the activities which most significantly impact its economic performance and is obligated to absorb
losses of the VIEs that could potentially be significant to the VIEs or the right to receive benefits from the VIEs that could potentially
be significant to the VIEs, then the entity is consolidated. All intercompany balances and transactions between the Company, its
subsidiaries, VIEs and VIEs’ subsidiaries have been eliminated in consolidation.
Use of estimates
The preparation of the consolidated financial statements in conformity with U.S. GAAP requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of
the financial statements and the reported amounts of revenues and expenses during the period. Management evaluates estimates,
including those related to the standalone selling prices of performance obligations of revenue contracts, the allowance for doubtful
accounts, amortization and useful lives of licensed copyrights and produced content, useful lives of certain finite-lived intangible
assets, fair values of certain debt and equity investments, recoverability and useful lives of long-lived assets, recoverability of
indefinite-lived intangible assets, net realizable value of licensed copyrights, ultimate revenue of produced content, recoverability of
F-21
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
the carrying value of goodwill, the purchase price allocation and fair value of noncontrolling interests with respect to business
combinations, fair value of share options to purchase the Company’s ordinary shares, fair value of nonmonetary content exchanges,
fair value of financial instruments, forfeiture rates for share options granted, valuation allowances on deferred tax assets and income
tax uncertainties, among others. Management bases these estimates on its historical experience and on various other assumptions that
are believed to be reasonable, the results of which form the basis for making judgments about the carrying values of assets and
liabilities. Actual results could differ from these estimates.
Comparative Information
Certain items in consolidated statements of cash flows from investing activities have been reclassified to conform with the
current year’s presentation to facilitate comparison.
Convenience translation
Translations of amounts from RMB into US$ for the convenience of the reader have been calculated at the exchange rate of
RMB6.9618 per US$1.00 on December 31, 2019, the last business day in fiscal year 2019, as published on the website of the United
States Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted into U.S.
dollars at such rate.
Foreign currency translation and transactions
The Company’s functional currency is the US$ and its reporting currency is the RMB. The Company’s subsidiaries, VIEs and
subsidiaries of the VIEs determine their functional currencies based on the criteria of ASC topic 830 (“ASC 830”), Foreign Currency
Matters. The functional currency of the subsidiaries in the Cayman Islands and Hong Kong is the U.S. dollar. The functional
currencies of the subsidiaries, VIEs and VIEs’ subsidiaries in Mainland China are the RMB. The Company uses the monthly average
exchange rate for the year and the exchange rate at the balance sheet date to translate the operating results and financial position to its
reporting currency, respectively. Translation differences are recorded in accumulated other comprehensive income, a component of
shareholders’ equity.
Transactions denominated in foreign currencies are re-measured into the functional currency at the exchange rates prevailing on
the transaction dates. Financial assets and liabilities denominated in foreign currencies are re-measured into the functional currency at
the exchange rates prevailing at the balance sheet date.
Cash and cash equivalents
Cash and cash equivalents primarily consist of cash, money market funds, investments in interest bearing demand deposit
accounts, time deposits, and highly liquid investments with original maturities of three months or less from the date of purchase and
are stated at cost which approximates their fair value.
Restricted Cash
Cash that is restricted as to withdrawal or for use or pledged as security is reported separately on the consolidated balance
sheets. The Group’s restricted cash mainly represents restricted deposits used as security against short-term loans.
Short-term investments
All highly liquid investments with original maturities of greater than three months, but less than twelve months, are classified as
short-term investments.
Investments that are expected to be realized in cash during the next twelve months are also included in short-term investments.
The Company accounts for short-term investments in accordance with ASC topic 320 (“ASC 320”), Investments—Debt and Equity
Securities. The Company classifies the short-term investments as “held-to-maturity”, “trading” or “available-for-sale”, whose
classification determines the respective accounting methods stipulated by ASC 320. Interest income, including amortization of the
premium and discount arising at acquisition, for all categories of investments in securities are included in earnings.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The securities that the Company has the positive intent and the ability to hold to maturity are classified as held-to-maturity
securities and stated at amortized cost. The Company determines realized gains or losses on sale of held-to-maturity securities on a
specific identification method, and records such gains or losses as interest income.
The securities that are bought and held principally for the purpose of selling them in the near term are classified as trading
securities. Unrealized holding gains and losses for trading securities are included in earnings.
Investments not classified as trading or as held-to-maturity are classified as available-for-sale securities. Available-for-sale
securities are reported at fair value, with unrealized gains and losses recorded in accumulated other comprehensive income. Realized
gains or losses are included in earnings during the period in which the gain or loss is realized.
An impairment loss on held-to-maturity debt securities and available-for-sale debt securities is recognized in the consolidated
statements of comprehensive loss when the decline in value is determined to be other-than-temporary.
Accounts receivable, net of allowance
Accounts receivable are recognized and carried at the original invoiced amount less an allowance for any potential uncollectible
amounts. An estimate for doubtful accounts is made when collection of the full amount is no longer probable. Bad debts are written
off when they are deemed uncollectible. The Group generally does not require collateral from its customers.
The Group maintains allowances for doubtful accounts for estimated losses resulting from the failure of customers to make
payments on time. The Group reviews the accounts receivable on a periodic basis and makes general and specific allowances when
there is doubt as to the collectability of individual balances. In evaluating the collectability of individual receivable balances, the
Group considers many factors, including the age of the balance, the customer’s payment history, its current credit-worthiness and
current economic trends.
Receivables from Online Payment Agencies, net of allowance
Receivables from online payment agencies are cash due from the third-party online payment service providers for clearing
transactions. The cash was paid or deposited by customers or users through these online payment agencies for services provided by the
Group. The Group carefully considers and monitors the credit worthiness of the third-party payment service providers used. An
allowance for doubtful accounts is recorded in the period in which a loss is determined to be probable. Receivable balances are written
off when they are deemed uncollectible. The balances are included in “Prepayments and other assets” on the consolidated balance
sheets. As of December 31, 2018 and 2019, no allowance for doubtful accounts was provided for the receivables from online payment
agencies.
Fixed assets, net
Fixed assets are stated at cost and are depreciated using the straight-line method over the shorter of the estimated useful lives of
the assets or the term of the related lease, as follows:
Computer equipment
Office furniture and equipment
Leasehold improvements
Office building
Others
3 to 5 years
3 to 5 years
over the shorter of lease terms or estimated useful lives of
the assets
43 years
5 years
Repair and maintenance costs are expensed as incurred, whereas the cost of renewals and betterments that extend the useful life
of the assets are capitalized as additions to the related assets. Retirements, sales and disposals of assets are recorded by removing the
cost and accumulated depreciation from the asset and accumulated depreciation accounts with any resulting gain or loss reflected in
the consolidated statements of comprehensive loss.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
All direct and indirect costs that are related to the construction of fixed assets and incurred before the assets are ready for their
intended use are capitalized as construction in progress. Construction in progress is transferred to specific fixed assets items and
depreciation of these assets commences when ready for their intended use.
Business Combinations
The Company accounts for its business combinations using the acquisition method of accounting in accordance with ASC topic
805 (“ASC 805”), Business Combinations. The acquisition method of accounting requires that the consideration transferred to be
allocated to the assets, including separately identifiable assets and liabilities the Group acquired, based on their estimated fair values.
The consideration transferred in an acquisition is measured as the aggregate of the fair values at the date of exchange of the assets
given, liabilities incurred, and equity instruments issued as well as the contingent considerations and all contractual contingencies as
of the acquisition date. The Group also evaluates all contingent consideration arrangements to determine if the arrangements are
compensatory in nature. If the Group determines that a contingent consideration arrangement is compensatory, the arrangement would
be accounted for outside of the business combination and recorded as compensation expense in the post-acquisition financial
statements of the combined entity. The costs directly attributable to the acquisition are expensed as incurred. Identifiable assets,
liabilities and contingent liabilities acquired or assumed are measured separately at their fair value as of the acquisition date,
irrespective of the extent of any noncontrolling interests. The excess of (i) the total of cost of acquisition, fair value of the
noncontrolling interests and acquisition date fair value of any previously held equity interest in the acquiree over (ii) the fair value of
the identifiable net assets of the acquiree, is recorded as goodwill. If the cost of acquisition is less than the fair value of the net assets
of the subsidiary acquired, the difference is recognized directly in earnings.
The determination and allocation of fair values to the identifiable assets acquired, liabilities assumed and noncontrolling
interests is based on various assumptions and valuation methodologies requiring considerable judgment from management. The most
significant variables in these valuations are discount rates, terminal values, the number of years on which to base the cash flow
projections, as well as the assumptions and estimates used to determine the cash inflows and outflows. The Group determines discount
rates to be used based on the risk inherent in the related activity’s current business model and industry comparisons. Terminal values
are based on the expected life of assets, forecasted life cycle and forecasted cash flows over that period.
Long-term investments
The Group’s long-term investments consist of equity securities without readily determinable fair values, equity method
investments, available-for-sale debt securities accounted for at fair value and held-to-maturity debt securities accounted for at
amortized cost.
The Group adopted ASC 321 on January 1, 2018 and the cumulative effect of adopting the new standard on opening retained
deficit is nil. Equity investments, except for those accounted for under the equity method, those that result in consolidation of the
investee and certain other investments, are measured at fair value and any changes in fair value are recognized in earnings. For equity
securities without readily determinable fair values and do not qualify for the existing practical expedient in ASC 820 (“ASC 820”),
Fair Value Measurements and Disclosures to estimate fair value using the net asset value per share (or its equivalent) of the
investment, the Group elected to use the measurement alternative to measure those investments at cost, less any impairment, plus or
minus changes resulting from observable price changes in orderly transactions for identical or similar investments of the same issuer,
if any.
Investments in entities in which the Group can exercise significant influence and holds an investment in voting common stock
or in-substance common stock (or both) of the investee but does not own a majority equity interest or control are accounted for using
the equity method of accounting in accordance with ASC topic 323 (“ASC 323”), Investments—Equity Method and Joint Ventures.
Under the equity method, the Group initially records its investments at cost and the difference between the cost of the equity investee
and the fair value of the underlying equity in the net assets of the equity investee is recognized as equity method goodwill, which is
included in the equity method investment on the consolidated balance sheets. The Group subsequently adjusts the carrying amount of
the investments to recognize the Group’s proportionate share of each equity investee’s net income or loss into earnings after the date
of investment. The Group evaluates the equity method investments for impairment under ASC 323.
Available-for-sale debt securities are convertible debt instruments issued by private companies, which are measured at fair
value, with interest income recorded in earnings and unrealized gains or losses recorded in accumulated other comprehensive income.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Held-to-maturity debt securities are purchased from a financial institution and pledged as collateral for certain long-term loans,
which are stated at amortized cost. Interest income, including amortization of the premium and discount arising at acquisition, are
included in earnings.
An impairment loss on the equity method investments, available-for-sale debt securities and held-to-maturity debt securities is
recognized in the consolidated statements of comprehensive loss when the decline in value is determined to be other-than-temporary.
Produced content, net
The Group produces original content in-house and collaborates with external parties. The cost incurred in the physical
production of original content includes direct production costs, production overhead and acquisition costs and is reported separately as
“Produced content” on the consolidated balance sheet. Produced content also includes cash expenditures made to acquire a
proportionate share of certain rights to films including profit sharing, distribution and/or other rights. Production costs exceeding the
estimated total revenues to be earned (“ultimate revenue”) are expensed as cost of revenues. Ultimate revenue estimates include
contracted revenue, if any, and revenue expected to be earned not exceeding ten years from the date of initial release from all sources,
including exhibition, licensing, or exploitation of produced content if the Group has demonstrated a history of earning such revenue.
The Group estimates ultimate revenue to be earned during the economic useful lives of produced content based on anticipated release
patterns and historical results of similar produced content, which are identified based on various factors, including cast and crew,
target audience and popularity. The Group amortizes produced content using an accelerated method based on historical and estimated
usage patterns of its produced contents. Significant management judgement is required to estimate the growth rates for the Company’s
membership services and online advertising revenue, which could significantly impact estimated ultimate revenue and usage patterns
of produced content. These estimates are periodically reviewed and adjusted, if appropriate. The difference between expenses
determined using the new estimates and any amounts previously expensed during the fiscal year is recognized in the period of
revision. The Group reviews unamortized produced content costs for impairment whenever events or circumstances indicate that the
fair value of the produced content may be less than its unamortized cost.
Licensed copyrights, net
Licensed copyrights consist of professionally-produced content such as films, television series, variety shows and other video
content acquired from external parties. The license fees are capitalized and, unless prepaid, a corresponding liability is recorded when
the cost of the content is known, the content is accepted by the Group in accordance with the conditions of the license agreement and
the content is available for its first showing on the Group’s websites. Licensed copyrights are carried at the lower of unamortized cost
or net realizable value. Licensed copyrights are presented on the balance sheet as current and non-current based on estimated time of
usage.
The Group has two types of licensed copyrights, i) non-exclusive licensed copyrights and ii) exclusive licensed copyrights. For
non-exclusive licensed copyrights, the Group has the right to broadcast the contents on its own websites. For exclusive licensed
copyrights, in addition to the broadcasting right, the Group also has the right to sublicense the underlying contents to external parties.
Non-exclusive licensed copyrights are amortized using an accelerated or a straight-line method based on historical and estimated
viewership consumption patterns over its economic useful lives. Estimates of future viewership consumption patterns and economic
useful lives for licensed copyrights are reviewed periodically, at least on an annual basis and revised, if necessary. Revisions to the
amortization pattern are accounted for as a change in accounting estimate prospectively in accordance with ASC topic 250 (“ASC
250”), Accounting Changes and Error Corrections.
The purchase cost of exclusive licensed copyrights includes a broadcasting right and a right to sublicense the content to external
parties, and the Group allocates the content cost to these two rights when the exclusive licensed copyrights are initially recognized
based on the relative proportion of the Group’s estimate of the total revenues that will be generated by each right over its economic
useful lives. For the broadcasting right, which is the portion of an exclusive licensed copyright that generates direct and indirect online
advertising and membership services revenues, the content costs are amortized in accordance with ASC subtopic 920-350 (“ASC 920-
350”), Entertainment-Broadcasters: Intangibles—Goodwill and Other, using the same method as non-exclusive licensed copyrights as
described above. For the right to sublicense the content to external parties, which is the portion of an exclusive licensed copyright that
F-25
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
generates direct content distribution revenues, the content costs are amortized based on its estimated usage pattern. The Group reviews
the forecasted total direct content distribution revenues on a periodic basis and any changes in estimates will result in the Group
applying a revised fraction to the net carrying amount of the right to sublicense as of the beginning of the fiscal year.
On a periodic basis, the Group evaluates the program usefulness of the broadcasting rights of its licensed copyrights and records
these rights at the lower of unamortized cost or estimated net realizable value pursuant to the guidance in ASC 920-350. When there is
a change in the expected usage of licensed copyrights, the Group estimates net realizable value of licensed copyrights to determine if
any impairment exists.
Net realizable value is determined by estimating the expected cash flows generated from provision of online advertising and
membership services, less any direct costs, over the remaining useful lives of the licensed copyrights. The Group estimates online
advertising and membership services cash flows for each category of content separately. Estimates that impact advertising and
membership services cash flows include anticipated levels of demand for the Group’s advertising and membership services and the
expected selling prices of such services. For the right to sublicense to external parties, recoverability is assessed in accordance with
ASC 926-20.
Partner-generated content (“PGC”)
The Group collaborates with a large number of selected partners to supplement its video content portfolio with PGC, and
incentivizes them to submit high-quality content through the Group’s revenue-sharing mechanism. Under such arrangements, the
Group shares with the partners a portion of the revenues derived from either online advertising services or membership services based
on various factors agreed upon. As the Group is the primary obligor of online advertising services and membership services, such
revenues are recorded on a gross basis. Revenue sharing costs incurred and payable to partners are recognized as cost of revenues
when the criteria of those pre-agreed factors are met.
Goodwill and intangible assets
Goodwill
Goodwill represents the excess of the purchase price over the fair value of the identifiable net assets acquired in a business
combination. The Group assesses goodwill for impairment in accordance with ASC subtopic 350-20, Intangibles—Goodwill and
Other: Goodwill (“ASC 350-20”), which requires that goodwill be tested for impairment at the reporting unit level at least annually
and more frequently upon the occurrence of certain events, as defined by ASC 350-20.
A reporting unit is defined as an operating segment or one level below an operating segment referred to as a component. The
Group determines its reporting units by first identifying its operating segments, and then assesses whether any components of these
segments constituted a business for which discrete financial information is available and where the Company’s segment manager
regularly reviews the operating results of that component. The Group determined that it has one reporting unit because components
below the consolidated level either did not have discrete financial information or their operating results were not regularly reviewed
by the segment manager.
The Group has the option to assess qualitative factors first to determine whether it is necessary to perform the two-step
quantitative impairment test in accordance with ASC 350-20. If the Group believes, as a result of the qualitative assessment, that it is
more-likely-than-not that the fair value of the reporting unit is less than its carrying amount, the two-step quantitative impairment test
described above is required. Otherwise, no further testing is required. In the qualitative assessment, the Group considers primary
factors such as industry and market considerations, overall financial performance of the reporting unit, and other specific information
related to the operations. In performing the two-step quantitative impairment test, the first step compares the carrying amount of the
reporting unit to the fair value of the reporting unit. If the fair value of the reporting unit exceeds the carrying value of the reporting
unit, goodwill is not impaired and the Group is not required to perform further testing. If the carrying value of the reporting unit
exceeds the fair value of the reporting unit, then the Group must perform the second step of the impairment test in order to determine
the implied fair value of the reporting unit’s goodwill. The fair value of the reporting unit is allocated to its assets and liabilities in a
manner similar to a purchase price allocation in order to determine the implied fair value of the reporting unit goodwill. If the carrying
amount of the goodwill is greater than its implied fair value, the excess is recognized as an impairment loss.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The Group chose to bypass the qualitative assessment and proceed directly to perform the two-step quantitative impairment test.
As of December 31, 2018 and 2019, the step one analysis performed indicated that the fair value of the Group’s reporting unit was
substantially greater than the respective carrying value, and therefore goodwill related to the Group’s reporting unit was not impaired.
Intangible assets
Intangible assets with finite lives are carried at cost less accumulated amortization and impairment loss, if any. Intangible assets
with finite lives are amortized using the straight-line method over the estimated economic lives.
Intangible assets have estimated economic lives as follows:
Traffic acquisition agreement
Intellectual property rights
Online literature
Trademarks
User list
Domain names
Customer relationships
Published mobile games
Technology
Others
1-2 years
1-29 years
1-17 years
2-23 years
5 years
23 years
3 years
2-4 years
5 years
2 to 20 years
Intangible assets with an indefinite useful life are not amortized and are tested for impairment annually or more frequently if
events or changes in circumstances indicate that they might be impaired in accordance with ASC subtopic 350-30 (“ASC 350-30”),
Intangibles-Goodwill and Other: General Intangibles Other than Goodwill.
Mobile games in development with an indefinite useful life are those that have not achieved technological feasibility as of the
acquisition date and have no alternative future use.
Impairment of Long-Lived Assets Other Than Goodwill
The Group evaluates long-lived assets, such as fixed assets and purchased or acquired intangible assets with finite lives other
than licensed copyrights and produced content, for impairment whenever events or changes in circumstances indicate the carrying
value of an asset may not be recoverable in accordance with ASC subtopic 360-10 (“ASC 360-10”), Property, Plant and Equipment:
Overall. When such events occur, the Group assesses the recoverability of the long-lived assets based on the undiscounted future cash
flows the long-lived assets are expected to generate at the lowest level of identifiable cash flows. The Group recognizes an impairment
loss when the estimated undiscounted future cash flow expected to result from the use of the long-lived assets plus net proceeds
expected from the eventual disposition of the long-lived assets, if any, is less than their carrying values. If the Group identifies an
impairment, the Group reduces the carrying value of the long-lived assets to its estimated fair value based on a discounted cash flow
approach or, when available and appropriate, to comparable market values. The Group uses estimates and judgments in its impairment
tests and if different estimates or judgments had been utilized, the timing or the amount of any impairment charges could be different.
Modification of redeemable convertible preferred shares
The Group assesses whether an amendment to the terms of its redeemable convertible preferred shares is an extinguishment or a
modification using the fair value model. If the change in fair value of the redeemable convertible preferred shares immediately after
the amendment exceeds 10% from the fair value of the redeemable convertible preferred shares immediately before the amendment,
the amendment is considered an extinguishment. An amendment that does not meet this criterion is a modification. When redeemable
convertible preferred shares are extinguished, the difference between the fair value of the consideration transferred to the redeemable
convertible preferred shareholders and the carrying amount of the redeemable convertible preferred shares (net of issuance costs) is
treated as a deemed dividend to or contribution from the redeemable convertible preferred shareholders. When redeemable convertible
F-27
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
preferred shares are modified, a new effective interest rate to equate the future contractual cash flows (redemption amount) to the
carrying amount is determined and applied to accretion on a prospective basis by analogy to ASC 470-50.
Revenue recognition
The Group adopted ASC topic 606 (“ASC 606”), Revenue from Contracts with Customers from January 1, 2018, using the
modified retrospective method applied to those contracts which were not completed as of January 1, 2018. Accordingly, revenues for
the years ended December 31, 2018 and 2019 were presented in accordance with ASC 606, and revenues for the year ended December
31, 2017 was not adjusted and continued to be presented in accordance with ASC topic 605 (“ASC 605”), Revenue Recognition. The
cumulative effect of adopting ASC 606 resulted in an adjustment to decrease the opening balance of accumulated deficit on January 1,
2018 by RMB916,147, with the impact primarily related to the Group’s earlier recognition of online advertising revenues under ASC
606 compared to legacy GAAP.
The Group’s revenues are derived principally from membership services, online advertising services and content distribution.
Commencing on January 1, 2018, the Group recognizes revenue in accordance with ASC 606 and revenue is recognized when control
of promised goods or services is transferred to the Group’s customers in an amount of consideration to which an entity expects to be
entitled to in exchange for those goods or services. Pursuant to ASC 606, value added taxes (“VAT”) were reclassified from cost of
revenue and net against revenues. The Company recognized VAT of RMB981,567, RMB1,457,803 and RMB1,641,149 (US$235,736)
for the years ended December 31, 2017, 2018 and 2019, respectively.
The Group’s revenue recognition policies effective upon the adoption of ASC 606 are as follows:
Membership services
The Group offers membership services to subscribing members with various privileges, which primarily including access to
exclusive and ad-free streaming of premium content 1080P/4K high-definition video, Dolby Audio, and accelerated downloads and
others. When the receipt of membership fees is for services to be delivered over a period of time, the receipt is initially recorded as
deferred revenue and revenue is recognized ratably over the membership period as services are rendered. Membership services
revenue also includes fees earned from on-demand content purchases made by subscribing members and the sale of the right to
services such as other parties’ memberships, which the Group recognizes on a net basis when the Group does not control the specified
services before they are transferred to the customer. The Group is the principal in all its relationships where partners provide access to
the membership services as the Group retains control over its service delivery to its subscribing members. Typically, payments made
to the partners, such as for payment processing services, are recorded as cost of revenues.
Online advertising services
The Group sells advertising services primarily to third-party advertising agencies and a small portion are sold directly to
advertisers. Advertising contracts are signed to establish the price and advertising services to be provided. Pursuant to the advertising
contracts, the Group provides advertisement placements on its websites in different formats, including but not limited to video,
banners, links, logos, brand placement and buttons. The Group performs a credit assessment of the customer to assess the
collectability of the contract price prior to entering into contracts. For contracts where the Group provides customers with multiple
performance obligations, primarily for advertisements to be displayed in different spots, placed under different forms and occur at
different times, the Group would evaluate all the performance obligations in the arrangement to determine whether each performance
obligation is distinct. Consideration is allocated to each performance obligation based on its standalone selling price and revenue is
recognized as each performance obligation is satisfied through the Group’s display of the advertisements in accordance with the
revenue contracts.
The Group provides various sales incentives to its customers, including cash incentives in the form of commissions to certain
third-party advertising agencies and noncash incentives such as discounts and advertising services provided free of charge in certain
bundled arrangements, which are negotiated on a contract by contract basis with customers. The Group has a general policy regarding
the volume of advertising services to be provided free of charge which depends largely on the volume of advertising services
purchased by the advertiser. The Group accounts for these incentives granted to customers as variable consideration. The amount of
variable consideration is measured based on the most likely amount of incentive to be provided to customers.
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Content distribution
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The Group generates revenues from sub-licensing content licensed from vendors for cash or through nonmonetary exchanges
mainly with other online video broadcasting companies. The exclusive licensing agreements the Group enters into with the vendors
has a specified license period and provides the Group rights to sub-license these contents to other parties. The Group enters into a non-
exclusive sub-license agreement with a sub-licensee for a period that falls within the original exclusive license period. For cash sub-
licensing transactions, the Group is entitled to receive the sub-license fee under the sub-licensing arrangements and does not have any
future obligation once it has provided the underlying content to the sub-licensee (which is provided at or before the beginning of the
sub-license period). The sub-licensing of content represents a license of functional intellectual property which grants a right to use the
Group’s licensed copyrights and is recognized at the point in time when the licensed copyright is made available for the customer’s
use and benefit.
The Group also enters into nonmonetary transactions to exchange online broadcasting rights of licensed copyrights with other
online video broadcasting companies from time to time. The exchanged licensed copyrights provide rights for each party to broadcast
the licensed copyrights received on its own website only. Each transferring party retains the right to continue broadcasting the
exclusive content on its own website and/or sublicense the rights to the content it surrendered in the exchange. The Group accounts for
these nonmonetary exchanges based on the fair value of the asset received starting from January 1, 2018 when ASC 606 was adopted.
Barter sublicensing revenues are recognized in accordance with the same revenue recognition criteria above. The Group estimates the
fair value of the licensed copyrights received based on various factors, including the purchase price of similar non-exclusive and/or
exclusive contents, broadcasting schedule, cast and crew, theme, popularity and box office. The attributable cost of sublicensing
transactions, whether for cash or through nonmonetary exchanges, is recognized as cost of revenues through the amortization of the
sublicensing right component of the exclusive licensed copyright, calculated based on its estimated usage pattern.
The Group recognized barter sublicensing revenues of RMB762,741, RMB1,082,964 and RMB682,941 (US$98,098) and
related costs of RMB650,442, RMB1,026,140 and RMB570,201 (US$81,904) for the years ended December 31, 2017, 2018 and
2019, respectively.
Others
Other revenues mainly include revenues from live broadcasting and online games.
Live broadcasting
The Group operates a live broadcasting platform, iQIYI Show, whereby users can follow their favorite hosts and shows in real
time through live broadcasting. Users can purchase virtual currency for usage in iQIYI Show to acquire consumable virtual gifts,
which are simultaneously presented to hosts to show their support or time-based virtual items, which enables users to enjoy additional
functions and privileges for a specified time period.
The Group operates the live broadcasting platform and determines the price of virtual items sold. Therefore, revenues derived
from the sale of virtual items are recorded on a gross basis as the Group acts as the principal in the transaction. Costs incurred from
services provided by the hosts are recognized as cost of revenues. To facilitate the sale of virtual items, the Group bundles special
privileges and virtual items as a package at a discounted price and the Group allocates the arrangement consideration to each
performance obligation based on their relative standalone selling prices. Revenue from the sale of consumable virtual gifts is
recognized when consumed by the user, or, in the case of time-based virtual items, recognized ratably over the period each virtual item
is made available to the user. Virtual currency sold but not yet consumed by the purchasers is recorded as “Customer advances and
deferred revenue”.
Online games
The Group operates mobile games including both self-developed (after the business acquisition described in Note 3) and
licensed mobile games and generates mobile game revenues from the sale of in-game virtual items, including items, avatars, skills,
privileges or other in-game consumables, features or functionality, within the games.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The Group records revenue generated from mobile games on a gross basis if the Group acts as the principal in the mobile game
arrangements under which the Group controls the specified services before they are provided to the customer. In addition, the Group is
primarily responsible for fulfilling the promise to provide maintenance services and has discretion in setting the price for the services
to the customer. Otherwise, the Group records revenue on a net basis based on the ratios pre-determined with the online game
developers when all the revenue recognition criteria set forth in ASC 606 are met, which is generally when the user purchases virtual
currencies issued by the game developers.
For transactions where the Group is the principal, the Group determines that the in-game virtual items are identified as
performance obligations. The Group provides on-going services to the end-users who purchase virtual items to gain an enhanced
game-playing experience. Accordingly, the Group recognizes revenues ratably over the estimated average playing period of these
paying players, starting from the point in time when virtual items are delivered to the players’ accounts.
Contract balances
When either party to a revenue contract has performed, the Group presents the contract in the consolidated balance sheets as a
contract asset or a contract liability, depending on the relationship between the entity’s performance and the customer’s payment.
Contract assets represent unbilled amounts related to the Group's rights to consideration for advertising services delivered and
are included in “Prepayments and other assets” on the consolidated balance sheets. As of December 31, 2018 and 2019, contract assets
were RMB1,414,549 and RMB1,875,704 (US$269,428), respectively, net of allowance for doubtful accounts of RMB21,478 and
RMB7,225 (US$1,038), respectively. The increase in the balance of contract assets was primarily due to more outstanding advertising
contracts as of December 31, 2019 compared to the prior year for which the Group had commenced to provide advertisement
placements but had not completed all specified advertising services in the contract, which corresponds to when the Group has the right
to bill its customers.
Contract liabilities are mainly comprised of payments received for membership fees and virtual currency sold for which the
corresponding services have not yet been provided to customers and are primarily presented as “Customer advances and deferred
revenue” on the consolidated balance sheets. The increase in contract liabilities as compared to the year ended December 31, 2018 is a
result of the increase in consideration received from the Group’s customers. Revenue recognized for the year ended December 31,
2019 that was included in contract liabilities as of January 1, 2019 was RMB2,128,158 (US$305,691).
Practical Expedients and Exemptions
The Group does not disclose the value of unsatisfied performance obligations for (i) contracts with an original expected length
of one year or less and (ii) contracts for which the Group recognizes revenue at the amount to which it has the right to invoice for
services performed.
Cost of Revenues
Cost of revenues consists primarily of content costs, bandwidth costs and others.
The Group incurs VAT and surcharges in the PRC in connection with the services provided, and cultural business construction
fee on revenues derived from online advertising services. Starting from January 1, 2018, we adopted ASC 606 and reclassified VAT
from cost of revenues to net against revenues. Accordingly, VAT is presented in net of revenues rather than cost of revenues for the
years ended December 31, 2018 and 2019 under ASC 606, while in accordance with the legacy accounting standard (ASC 605), VAT
is not adjusted and continued to be presented in cost of revenues for the year ended December 31, 2017. The sales tax and surcharges
in cost of revenues for the years ended December 31, 2017, 2018 and 2019 were RMB1,272,295, RMB334,278 and RMB137,196
(US$19,707), respectively.
Advertising expenses
Advertising expenses, primarily marketing spend in channel coverage and content related promotion are included in “Selling,
general and administrative” and are expensed when incurred. Advertising expenses for the years ended December 31, 2017, 2018 and
2019 were RMB1,373,287, RMB2,268,753 and RMB2,757,214 (US$396,049), respectively.
F-30
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Research and development expenses
Research and development expenses consist primarily of personnel-related expenses (including share-based compensation cost)
incurred for the development of, enhancement to, and maintenance of the Group’s websites as well as costs associated with new
product development and enhancement. Depreciation expenses and other operating costs are also included in research and
development expenses. The Group recognizes research and development expenses costs as expense when incurred.
Government subsidies
Government subsidies primarily consist of financial subsidies received from provincial and local governments for operating a
business in their jurisdictions and compliance with specific policies promoted by the local governments. There are no defined rules
and regulations to govern the criteria necessary for companies to receive such benefits, and the amount of financial subsidy is
determined at the discretion of the relevant government authorities. The government subsidies of non-operating nature with no further
conditions to be met are recorded as non-operating income in “other (expense)/income, net” when received. The government subsidies
with certain operating conditions are recorded as “other liabilities/other non-current liabilities” when received and will be recorded as
operating income when the conditions are met.
Leases
The Group adopted Accounting Standard Update (“ASU”) No. 2016-02, Leases (Topic 842) (“ASU 2016-02”) by using the
modified retrospective method through a cumulative-effect adjustment on January 1, 2019. The Group has elected
the package of practical expedients on the adoption date, which allows the Group not to reassess (1) whether any expired or existing
contracts as of the adoption date are or contain a lease, (2) lease classification for any expired or existing leases as of the adoption date
and (3) initial direct costs for any expired or existing leases. The Group has lease agreements with lease and non-lease components,
which are generally accounted for separately. For internet data center facilities leases, the Group accounts for the lease and non-lease
components as a single lease component. Lastly, the Group elected the short-term lease exemption for all contracts with lease terms of
12 months or less.
The Group determines if an arrangement is a lease or contains a lease at lease inception. For operating leases, the Group
recognizes a right-of-use asset (“ROU asset”) and a lease liability based on the present value of the lease payments over the lease term
in the consolidated balance sheets at commencement date. For finance leases, assets are included in property and equipment in the
consolidated balance sheets. Finance lease liabilities are included in "Accrued expenses and other liabilities" and "Other non-current
liabilities" in the consolidated balance sheet as of December 31, 2019. The Group uses the implicit rate when readily determinable, or
its incremental borrowing rate based on the information available, at the commencement date in determining the present value of lease
payments. Certain leases include renewal options and/or termination options. Renewal options are included in the lease term if the
Group is reasonably certain to exercise those options while options to terminate the lease are only included in the lease term if the
Group is reasonably certain not to exercise those options. Lease expense is recorded on a straight-line basis over the lease term.
Upon adoption, the Group recognized ROU assets of RMB587 million, and operating lease liabilities, current and non-current
portion of RMB175 million and RMB223 million, respectively as of January 1, 2019. As of December 31, 2018, the Group recorded
RMB188 million in the “Prepayments and other assets” on the consolidated balance sheets. As of December 31, 2019, the Group
recognized ROU assets of RMB723 million (US$104 million) for operating leases, and operating lease liabilities, current and non-
current portion of RMB125 million (US$18 million) and RMB403 million (US$58 million), respectively, compared to recording
RMB195 million (US$28 million) in “Prepayments and other assets” on the consolidated balance sheets under legacy GAAP. The
adoption did not impact the Group's opening accumulated deficits, or the Group's prior year consolidated statements of comprehensive
loss or statements of cash flows.
F-31
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Income taxes
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The Group follows the liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are
determined based on the difference between the financial reporting and tax bases of assets and liabilities using enacted tax rates that
will be in effect in the period in which the differences are expected to reverse. The Group records a valuation allowance to offset
deferred tax assets if, based on the weight of available evidence, it is more-likely-than-not that some portion, or all, of the deferred tax
assets will not be realized. The effect of a change in tax rate is recognized in tax expense in the period that includes the enactment date
of the change in tax rate. The Group has elected to classify interest and penalties related to an uncertain tax position, if and when
required, as part of income tax expense in the consolidated statements of comprehensive loss.
The Group applies the provisions of ASC topic 740 (“ASC 740”), Accounting for Income Taxes, to account for uncertainty in
income taxes. ASC 740 prescribes a recognition threshold a tax position is required to meet before being recognized in the financial
statements. The Group recognizes in its consolidated financial statements the benefit of a tax position if a tax return position or future
tax position is “more likely than not” to be sustained under examination based solely on the technical merits of the position. Tax
positions that meet the “more likely than not” recognition threshold are measured, using a cumulative probability approach, at the
largest amount of tax benefit that has a greater than fifty percent likelihood of being realized upon settlement. The Group’s estimated
liability for unrecognized tax benefits are periodically assessed for adequacy and may be affected by changing interpretations of laws,
rulings by tax authorities, changes and or developments with respect to tax audits, and the expiration of the statute of limitations. As
each audit is concluded, adjustments, if any, are recorded in the Group’s consolidated financial statements. Additionally, in future
periods, changes in facts and circumstances, and new information may require the Group to adjust the recognition and measurement of
estimates with regards to changes in individual tax position. Changes in recognition and measurement of estimates are recognized in
the period which the change occurs.
Earnings /(loss) per share
Earnings/(loss) per share is computed in accordance with ASC topic 260 (“ASC 260”), Earnings per Share. The two-class
method is used for computing earnings per share in the event the Group has net income available for distribution. Under the two-class
method, net income is allocated between ordinary shares and participating securities based on dividends declared (or accumulated) and
participating rights in undistributed earnings as if all the earnings for the reporting period had been distributed. The Company’s
redeemable convertible preferred shares are participating securities because they are entitled to receive dividends or distributions on
an as converted basis. For the years ended December 31, 2018 and 2019, the two-class method is applicable because the Group has
two classes of ordinary shares outstanding, Class A and Class B ordinary shares, respectively. The participating rights (liquidation and
dividend rights) of the holders of the Company’s Class A and Class B ordinary shares are identical, except with respect to voting and
conversion (Note 20). As a result, and in accordance with ASC 260, the undistributed loss for each year is allocated based on the
contractual participation rights of the Class A and Class B ordinary shares, respectively. As the liquidation and dividend rights are
identical, the undistributed loss is allocated on a proportionate basis.
Diluted loss per share is calculated by dividing net loss attributable to ordinary shareholders, as adjusted for the accretion related
to the redeemable convertible preferred shares and extinguishment and reissuance of Series B preferred shares, by the weighted
average number of ordinary and dilutive ordinary equivalent shares outstanding during the period. Ordinary equivalent shares include
ordinary shares issuable upon the conversion of the redeemable convertible preferred shares using the if-converted method prior to the
Company’s IPO, ordinary shares issuable upon the conversion of convertible senior notes using the if-converted method and ordinary
shares issuable upon the exercise of share options, using the treasury stock method. Ordinary share equivalents are excluded from the
computation of diluted loss per share if their effects are anti-dilutive.
Share-based compensation
The Company accounts for share-based compensation in accordance with ASC topic 718 (“ASC 718”), Compensation-Stock
Compensation.
F-32
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The Company has elected to recognize share-based compensation using the straight-line method for all share-based awards
granted with graded vesting based on service conditions. For awards with performance conditions, compensation cost is recognized on
an accelerated basis if it is probable that the performance condition will be achieved. Forfeiture rates are estimated based on historical
experience and future expectations of employee turnover rates and are periodically reviewed. If required vesting conditions are not
met and the share-based awards are forfeited, previously recognized compensation expense relating to those awards are reversed. The
Company elects to estimate forfeitures at the time of grant and revised, if necessary, in the subsequent period if actual forfeitures
differ from initial estimates. To the extent the Company revises these estimates in the future, the share-based payments could be
materially impacted in the period of revision, as well as in following periods. Share-based compensation expense was recorded net of
estimated forfeitures such that expense was recorded only for those share-based awards that are expected to vest.
For the years ended December 31, 2017 and 2018, the Company accounts for share-based awards issued to non-employees in
accordance with ASC subtopic 505-50 (“ASC 505-50”), Equity: Equity-based Payments to Non-Employees. The measurement date of
the fair value of a share-based award issued to a non-employee is the date on which the counterparty’s performance is completed as
there is no associated performance commitment. The expense is recognized in the same manner as if the Company had paid cash for
the services provided by non-employees.
In June 2018, the FASB issued ASU 2018-07, Improvements to Nonemployee Share-Based Payment Accounting (Topic 718)
(“ASU 2018-07”). Under the guidance, the measurement of equity-classified nonemployee awards will be fixed at the grant date,
which will reduce volatility in the consolidated statements of comprehensive loss. The Company adopted ASU 2018-07 from January
1, 2019, using the modified retrospective method. The impact of adopting ASU 2018-07 was insignificant.
The Company, with the assistance of an independent third-party valuation firm, determined the fair value of share-based awards
granted to employees and non-employees, if applicable.
Fair Value Measurements
Accounting guidance defines fair value as the price that would be received from selling an asset or paid to transfer a liability in
an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets
and liabilities required or permitted to be recorded at fair value, the Group considers the principal or most advantageous market in
which it would transact and it considers assumptions that market participants would use when pricing the asset or liability.
Accounting guidance establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and
minimize the use of unobservable inputs when measuring fair value. A financial instrument’s categorization within the fair value
hierarchy is based upon the lowest level of input that is significant to the fair value measurement. Accounting guidance establishes
three levels of inputs that may be used to measure fair value:
Level 1—Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets
Level 2—Include other inputs that are directly or indirectly observable in the marketplace
Level 3—Unobservable inputs which are supported by little or no market activity
Accounting guidance also describes three main approaches to measuring the fair value of assets and liabilities: (1) market
approach; (2) income approach and (3) cost approach. The market approach uses prices and other relevant information generated from
market transactions involving identical or comparable assets or liabilities. The income approach uses valuation techniques to convert
future amounts to a single present value amount. The measurement is based on the value indicated by current market expectations
about those future amounts. The cost approach is based on the amount that would currently be required to replace an asset.
F-33
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Financial assets and liabilities of the Group primarily consist of cash and cash equivalents, restricted cash, short-term
investments, accounts receivable, amounts due from related parties, prepayments and other assets, long-term investments, accounts
and notes payable, short-term loans, income tax payable, amounts due to related parties, contingent consideration liability, option to
purchase equity interests of a listed company, accrued expenses and other current liabilities, convertible senior notes and long-term
loans. The carrying amounts of these financial instruments, except for long-term equity investments without readily determinable fair
values, long-term equity method investments, long-term held-to-maturity debt securities, long-term available-for-sale debt security,
convertible senior notes and long-term loans, approximate their fair values because of their generally short maturities. The carrying
amounts of long-term loans approximate their fair values due to the fact that the related interest rates approximate rates currently
offered by financial institutions for similar debt instruments of comparable maturities.
Commitments and contingencies
In the normal course of business, the Group is subject to contingencies, such as legal proceedings and claims arising out of its
business, which cover a wide range of matters. Liabilities for contingencies are recorded when it is probable that a liability has been
incurred and the amount of the assessment can be reasonably estimated.
If the assessment of a contingency indicates that it is probable that a loss is incurred and the amount of the liability can be
estimated, then the estimated liability is accrued in the Group’s consolidated financial statements. If the assessment indicates that a
potential loss contingency is not probable, but is reasonably possible, or is probable but cannot be estimated, then the nature of the
contingent liability, together with an estimate of the range of possible loss, if determinable and material, would be disclosed.
Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in which case the nature of the
guarantee would be disclosed.
Concentration of risks
Concentration of credit risks
Financial instruments that potentially subject the Group to significant concentration of credit risk primarily consist of cash and
cash equivalents, restricted cash, short-term investments, accounts receivable and contract assets. The carrying amounts of these assets
represent the Group’s maximum exposure to credit risk. As of December 31, 2019, the Group has RMB6,909,674 (US$992,512) in
cash, cash equivalents and restricted cash, which is held in cash and demand deposits with several financial institutions in the PRC and
Hong Kong. In the event of bankruptcy of one of these financial institutions, the Group may not be able to claim its cash and demand
deposits back in full. The Group continues to monitor the financial strength of the financial institutions.
Accounts receivable and contract assets are typically unsecured and denominated in RMB, derived from revenue earned from
customers and agencies in the PRC, which are exposed to credit risk. The risk is mitigated by credit evaluations the Group performs
on its customers and its ongoing monitoring process of outstanding balances. The Group maintains an allowance for doubtful accounts
and actual losses have generally been within management’s expectations. As of December 31, 2018 and 2019, the Group had no single
customer with a balance exceeding 10% of the total accounts receivable and contract asset balance.
Business and economic risks
The Group participates in a dynamic high technology industry and believes that changes in any of the following areas could
have a material adverse effect on the Group’s future financial position, results of operations or cash flows: changes in the overall
demand for services and products; changes in business offerings; competitive pressures due to new entrants; advances and new trends
in new technologies and industry standards; changes in bandwidth suppliers; changes in certain strategic relationships or customer
relationships; regulatory considerations; copyright regulations; and risks associated with the Group’s ability to attract and retain
employees necessary to support its growth. The Group’s operations could be adversely affected by significant political, economic and
social uncertainties in the PRC.
F-34
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Currency convertibility risk
Substantially all of the Group’s operating activities are transacted in RMB, which is not freely convertible into foreign
currencies. All foreign exchange transactions take place either through the People’s Bank of China or other banks authorized to buy
and sell foreign currencies at the exchange rates quoted by the People’s Bank of China. Approval of foreign currency payments by the
People’s Bank of China or other regulatory institutions requires submitting a payment application form together with suppliers’
invoices, shipping documents and signed contracts.
Foreign currency exchange rate risk
The functional currency and the reporting currency of the Company are the US$ and the RMB, respectively. The Company’s
exposure to foreign currency exchange rate risk primarily relates to cash and cash equivalents, restricted cash, short-term investments,
long-term held-to-maturity debt securities, convertible senior notes and accounts and notes payable denominated in U.S. dollars. On
June 19, 2010, the People’s Bank of China announced the end of the RMB’s de facto peg to the US$, a policy which was instituted in
late 2008 in the face of the global financial crisis, to further reform the RMB exchange rate regime and to enhance the RMB’s
exchange rate flexibility. On March 15, 2014, the People’s Bank of China announced the widening of the daily trading band for RMB
against US$. The appreciation of the US$ against RMB was approximately 1.26% in 2019. Most of the Company’s revenues and costs
are denominated in RMB, while a portion of cash and cash equivalents, restricted cash, short-term investments, long-term held-to-
maturity debt securities, convertible senior notes and accounts and notes payable are denominated in U.S. dollars. Any significant
fluctuation of RMB may materially and adversely affect the Company’s cash flows, revenues, earnings and financial position in U.S.
dollars.
Segment reporting
In accordance with ASC subtopic 280-10, Segment Reporting: Overall, the Group’s chief operating decision maker (“CODM”)
has been identified as the Chief Executive Officer, who reviews the consolidated results of operations when making decisions about
allocating resources and assessing performance of the Group as a whole; hence, the Group has only one operating segment. The Group
does not distinguish between markets or segments for the purpose of internal reporting. Because substantially all of the Group’s long-
lived assets and revenues are located in and derived from the PRC, geographical segments are not presented.
Comprehensive loss
Comprehensive loss is defined as the changes in equity of the Group during a period from transactions and other events and
circumstances excluding transactions resulting from investments by owners and distributions to owners. Among other disclosures,
ASC topic 220, Comprehensive Income, requires that all items that are required to be recognized under current accounting standards
as components of comprehensive loss be reported in a financial statement that is displayed with the same prominence as other
financial statements. For each of the periods presented, the Company’s comprehensive loss includes net loss, foreign currency
translation adjustments and unrealized gains/(losses) on available-for-sale debt securities and is presented in the consolidated
statements of comprehensive loss.
Recent accounting pronouncements
In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments—Credit Losses (Topic 326) (“ASU 2016-13”), which
requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces
the existing incurred loss methodology with an expected credit loss methodology, which will result in more timely recognition of
credit losses. ASU 2016-13 is effective for annual reporting periods, and interim periods within those years, beginning after December
15, 2019. The Group does not expect any material impact on its consolidated financial statements and related disclosures as a result of
adopting the new standard.
F-35
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
In January 2017, the FASB issued ASU 2017-04, Simplifying the Test for Goodwill Impairment (“ASU 2017-04”), which
simplifies the accounting for goodwill impairment by eliminating Step two from the goodwill impairment test. If the carrying amount
of a reporting unit exceeds its fair value, an impairment loss shall be recognized in an amount equal to that excess, versus determining
an implied fair value in Step two to measure the impairment loss. The guidance is effective for annual and interim impairment tests
performed in periods beginning after December 15, 2019. Early adoption is permitted for all entities for annual and interim goodwill
impairment testing dates on or after January 1, 2017. The guidance should be applied on a prospective basis. The Group does not
expect any material impact on its consolidated financial statements and related disclosures as a result of adopting the new standard.
In March 2019, the FASB issued ASU 2019-02, Improvements to Accounting for Costs of Films and License Agreements for
Program Materials (“ASU 2019-02”). ASU 2019-02 aligns the accounting for production costs of an episodic television series with the
accounting for production costs of films by removing the content distinction for capitalization. ASU 2019-02 also requires testing
capitalized produced and licensed content for impairment using a fair value model at a film group level when the produced and
licensed contents are predominantly monetized with other produced and/or licensed contents. A film or film group represents the
lowest level for which identifiable cash flows are largely independent of the cash flows of other produced or licensed contents, which
is the unit of account for testing impairment. The predominant monetization strategy should be reassessed if there is a significant
change to the monetization strategy of a produced or licensed content. Further, ASU 2019-02 requires that an entity reassess estimates
of the use of a film in a film group and account for changes, if any, prospectively. The presentation and disclosure requirements in
ASU 2019-02 also increase the transparency of information provided to users of financial statements about produced and licensed
content. This update will be effective for the Group’s fiscal years beginning after December 15, 2019, and interim periods within those
fiscal years. The Company will adopt ASU 2019-02 on January 1, 2020 and report cash outflows for the costs incurred to obtain rights
for both produced and licensed content as operating cash outflows in the statement of cash flows. As the majority of the Group’s
produced and licensed content are predominantly monetized as a group, upon adoption of the new standard, they will be reviewed for
impairment when there are events or changes in circumstances that indicate such assessment should be made.
3.
BUSINESS COMBINATIONS
Acquisition of Skymoons
On July 17, 2018 (the “acquisition date”), the Group completed the acquisition of a 100% equity stake in Skymoons Inc. and
Chengdu Skymoons Digital Entertainment Co., Ltd. (collectively, “Skymoons”). Headquartered in Chengdu, China, Skymoons
focuses on the development and global publishing of mobile games. The Group completed the acquisition of Skymoons on July 17,
2018, the date on which control was obtained to govern the financial and operating policies of Skymoons and obtained benefits from
its activities. The Group believes Skymoons is a natural extension to its business and will strengthen its media platform and overall
ecosystem. The results of Skymoons’ operations have been included in the consolidated financial statements of the Group since the
acquisition date.
The aggregate payment for the acquisition of Skymoons consists of a fixed payment of cash of RMB1,157.0 million, as well as a
contingent payment of up to RMB130.0 million in cash and issuance of 23,777,706 Class A ordinary shares if specified adjusted net
profit targets are met post-acquisition (the “Earn-Out”).
The acquisition-date fair value of the consideration transferred totaled RMB1,242.9 million, which consisted of the fixed
payment of cash amounting to RMB1,157.0 million and the portion of the Earn-Out payment described above of RMB85.9 million,
which are not contingent on the continued employment. RMB1,018.6 million of the Earn-Out is contingent on the continued
employment of certain key employees for the three years following the acquisition date, and was accounted for as a transaction
separate from the business combination based on its economic substance and will be recorded as post-combination compensation
expense in the Group's consolidated financial statements over the requisite service period.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
On July 23, 2019, the Group waived the specified adjusted net profit targets of the Earn-Out. Other terms, such as the payment
schedule of the Earn-Out, remain unchanged and the Earn-Out is still contingent on the continued employment of certain key
employees for three years post acquisition.
The Group has completed the valuation necessary to assess the fair value of tangible and intangible assets acquired and
liabilities assumed, resulting from which the amount of goodwill was determined and recognized as of the acquisition date. The
following table summarizes the estimated aggregate fair values of assets acquired and liabilities assumed as of the acquisition date:
Published mobile games
Mobile games in development (i)
Technology
Others
Intangible assets
Cash and cash equivalents
Other current assets
Other non-current assets
Fixed assets
Long-term investments
Goodwill
Current liabilities
Long-term loans
Deferred tax liabilities
Noncontrolling interests
Total consideration
Useful lives
(Years)
2
indefinite lived
5
2 to 10
RMB
366,000
240,000
101,000
27,023
734,023
189,313
403,387
30,162
2,574
49,043
588,857
(466,793)
(87,794)
(137,811)
(62,047)
1,242,914
(i) Mobile games in development are those that are not completed as of the acquisition date and have no alternative future use.
The Group considers its mobile games in development to be in-process research and development (“IPR&D”).
The fair value of accounts receivable acquired was RMB97,819. Gross contractual accounts receivable acquired totaled
RMB101,750 and the Company’s best estimate of the contractual cash flows not expected to be collected at acquisition date totaled
RMB3,931.
The excess of the purchase price over tangible assets, identifiable intangible assets and liabilities assumed was recorded as
goodwill. The goodwill recognized is attributable primarily to expected synergies and the assembled workforce of Skymoons. The
goodwill is not deductible for tax purposes.
The unaudited pro forma revenue and net loss for the years ended December 31, 2017 and 2018 is not presented as the historical
financial information of the acquired business of Skymoons prepared under US GAAP is not available without undue cost, given the
acquiree underwent a reorganization prior to the Company’s acquisition.
The amount of revenue and net loss of Skymoons included in the Group’s consolidated statements of comprehensive loss from
the acquisition date to December 31, 2018 was RMB 375.2 million and RMB237.9 million, respectively.
4.
SHORT-TERM INVESTMENTS
As of December 31, 2018 and 2019, the Group’s short-term investments consist of held-to-maturity debt securities and
available-for-sale debt securities with maturities of less than one year purchased from commercial banks and other financial
institutions.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
5.
LONG-TERM INVESTMENTS
The Group’s long-term investments primarily consist of equity investments at fair value without readily determinable fair value,
equity method investments and held-to-maturity debt securities accounted for at amortized cost.
Equity investments at fair value without readily determinable fair value
As of December 31, 2018 and 2019, the carrying amount of the Company’s equity investments without readily determinable fair
value was RMB1,761,487 and RMB1,812,810 (US$260,394), respectively, after deduction of RMB31,500 and RMB181,274
(US$26,038) accumulated impairment, respectively. Impairment charges recognized on equity investments measured at fair value
using the measurement alternative was nil and RMB169,374 (US$24,329) for the years ended December 31, 2018 and 2019,
respectively.
Total realized and unrealized gains and losses for equity securities without readily determinable fair values for the year ended
December 31, 2018 and 2019 are as follows:
Gross unrealized gains (upward adjustments)
Gross unrealized losses (downward adjustments excluding impairment)
Net unrealized gains and losses on equity securities held
Net realized gains on equity securities sold
For the year ended December 31,
2018
RMB
2019
RMB
2019
US$
189,639
—
189,639
—
7,024
—
7,024
—
1,009
—
1,009
—
Total net gains recognized in other income, net
189,639
7,024
1,009
Equity method investments
In July 2018, the Group acquired a 32% outstanding equity interest amounting to RMB796,000 in Beijing Xin’ai Sports Media
Technology co., LTD (or “Xin’ai”) that is engaged in the operation of a sports content platform. The Group has significant influence
over the investee and therefore accounts for its equity interest as an equity method investment. The excess of the carrying value of the
investment over the proportionate share of Xin’ai’s net assets of RMB609,502 was recognized as basis differences and investment
goodwill. As of December 31, 2019, the Group’s equity interest was diluted to 26% of Xinai’s total equity due to a subsequent round
of equity financing.
As of December 31, 2018 and 2019, besides Xin’ai the Group held several other equity method investments through its
subsidiaries or VIEs, all of which the Group can exercise significant influence but does not own a majority equity interest in or has
control over. The other equity method investments were not significant. The carrying amount of the Group’s equity method
investments including Xin’ai was RMB810,553 and RMB663,376 (US$95,288) as of December 31, 2018 and 2019, respectively.
Held-to-maturity debt securities
In 2019, the Group purchased RMB494,373 (US$71,012) of held-to-maturity debt securities with maturities of two years from a
financial institution and pledged them as collaterals against certain long-term loans. As of December 31, 2019, the carrying value of
long-term held-to-maturity debt securities were RMB495,710 (US$71,204). The gross unrecognized holding loss was RMB4,911
(US$705) for the year ended December 31, 2019. As of December 31, 2019, the fair value of long-term held-to-maturity debt
securities were RMB490,799 (US$70,499). The gross unrecognized holding gain was nil for the year ended December 31, 2019.
F-38
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
6.
ACCOUNTS RECEIVABLE, NET
Accounts receivable
Allowance for doubtful accounts
Accounts receivable, net
2018
RMB
2,984,090
(94,856)
2,889,234
As of December 31,
2019
RMB
3,772,323
(144,574)
3,627,749
2019
US$
541,860
(20,766)
521,094
The following table presents movement of the allowance for doubtful accounts:
Balance at the beginning of the year
Provisions
Write-offs
Balance at the end of the year
2017
RMB
As of December 31,
2018
RMB
2019
RMB
19,719
56,048
(51,081)
24,686
24,686
85,745
(15,575)
94,856
94,856
72,259
(22,541)
144,574
2019
US$
13,625
10,379
(3,238)
20,766
7.
PREPAYMENTS AND OTHER ASSETS
The current and non-current portions of prepayments and other assets consist of the following:
Current portion:
Contract assets
VAT prepayments
Prepaid licensed copyrights
Deposits and prepaid rental fees
Others
Non-current portion:
Prepaid licensed copyrights
Licensed copyrights prepaid assets (i)
Deposits and prepaid rental fees
Others
As of December 31,
2018
RMB
2019
RMB
2019
US$
1,414,549 1,875,704
507,135
311,144
133,692
891,553
2,696,381 3,719,228
436,343
184,926
123,863
536,700
269,428
72,845
44,693
19,204
128,064
534,234
As of December 31,
2018
RMB
2019
RMB
2019
US$
3,685,272 3,006,109
325,504
22,269
154,594
4,695,883 3,508,476
569,123
171,676
269,812
431,801
46,756
3,199
22,205
503,961
(i)
Licensed copyrights prepaid assets are recognized when the Group has yet to receive the content copyrights from the
counterparty under nonmonetary exchanges but the counterparty has already received the content copyrights from the Group.
F-39
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
8.
LICENSED COPYRIGHTS, NET
Licensed copyrights
—Broadcasting rights
—Sublicensing rights
Less: current portion:
—Broadcasting rights
—Sublicensing rights
Licensed copyrights—non current
—Broadcasting rights
—Sublicensing rights
Licensed copyrights
—Broadcasting rights
—Sublicensing rights
Less: current portion:
—Broadcasting rights
—Sublicensing rights
Licensed copyrights—non current
—Broadcasting rights
—Sublicensing rights
As of December 31, 2018
Gross carrying
value
RMB
Accumulated
amortization
RMB
Impairment
amount
RMB
Net carrying
value
RMB
24,568,598
3,466,207
28,034,805
6,588,538
3,466,207
10,054,745
17,980,060
—
17,980,060
(16,859,719)
(3,233,631)
(20,093,350)
(5,545,886)
(3,233,631)
(8,779,517)
(11,313,833)
—
(11,313,833)
(136,706)
—
(136,706)
(111,389)
—
(111,389)
(25,317)
—
(25,317)
7,572,173
232,576
7,804,749
931,263
232,576
1,163,839
6,640,910
—
6,640,910
Gross carrying
value
RMB
Accumulated
amortization
RMB
Impairment
amount
RMB
Net carrying value
RMB
US$
As of December 31, 2019
32,038,423
4,632,586
36,671,009
(24,500,895)
(4,632,586)
(29,133,481)
(25,317)
—
(25,317)
7,512,211
—
7,512,211
1,079,061
—
1,079,061
11,752,412
4,632,586
16,384,998
(10,502,214)
(4,632,586)
(15,134,800)
(25,317)
—
(25,317)
1,224,881
—
1,224,881
20,286,011
—
20,286,011
(13,998,681)
—
(13,998,681)
—
—
—
6,287,330
—
6,287,330
175,943
—
175,943
903,118
—
903,118
In the year of acquisition, the licensed copyrights have weighted-average useful lives of 2.5 years, 2.8 years and 2.8 years for the
years ended December 31, 2017, 2018 and 2019, respectively. The Group recognized impairment charges on licensed copyrights of
RMB390,235, RMB180,615 and RMB nil (US$ nil) for the years ended December 31, 2017, 2018 and 2019, respectively.
Amortization expense of RMB7,491,955, RMB12,055,624 and RMB12,743,323 (US$1,830,464) for the years ended
December 31, 2017, 2018 and 2019, respectively, was recognized as cost of revenues. Estimated amortization expense relating to the
existing licensed copyrights for each of the next five years is as follows:
Within 1 year
Between 1 and 2 years
Between 2 and 3 years
Between 3 and 4 years
Between 4 and 5 years
RMB
4,758,670
1,761,470
795,881
196,190
-
US$
683,540
253,019
114,321
28,181
-
F-40
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
9.
INTANGIBLE ASSETS, NET
Finite-lived intangible assets
Intellectual property rights (i)
Traffic acquisition agreement (ii)
Published mobile games (iii)
Trademarks (ii)
User list
Online literature
Domain names
Customer relationships
Technology (iii)
Others (ii)
Intellectual property rights (i)
Traffic acquisition agreement (ii)
Published mobile games (iii)
Trademarks (ii)
User list
Online literature
Domain names
Technology (iii)
Others (ii)
Intangible assets
Finite-lived intangible assets
Indefinite-lived intangible assets
Total
Gross carrying
value
RMB
As of December 31, 2018
Accumulated
amortization
and impairment
RMB
(119,152)
(102,403)
(84,325)
(102,947)
(148,670)
(18,803)
(85,042)
(119,700)
(9,304)
(85,240)
(875,586)
442,580
546,150
373,702
198,492
151,896
140,807
140,608
119,700
101,730
105,816
2,321,481
Net carrying
value
RMB
323,428
443,747
289,377
95,545
3,226
122,004
55,566
—
92,426
20,576
1,445,895
As of December 31, 2019
Gross carrying
value
RMB
479,276
546,150
457,753
204,563
3,396
162,610
140,631
101,730
31,739
2,127,848
Accumulated
amortization
and
impairment
RMB
(190,086)
(546,150)
(316,671)
(143,620)
(849)
(40,014)
(99,145)
(29,650)
(20,005)
(1,386,190)
Net carrying
value
RMB
289,190
—
141,082
60,943
2,547
122,596
41,486
72,080
11,734
741,658
Net carrying
value
US$
41,540
—
20,265
8,754
366
17,610
5,959
10,354
1,685
106,533
As of December 31,
2018
RMB
1,445,895
232,298
1,678,193
2019
RMB
741,658
72,302
813,960
2019
US$
106,533
10,385
116,918
(i)
(ii)
Intellectual property rights include various rights the Company acquires either individually or in a bundle to broadcast, operate,
publish, translate, distribute and/or adapt various forms of media, including but not limited to online games, literature and films.
In February 2018, the Company entered into a share purchase agreement with Baidu, pursuant to which the Company issued an
aggregate of 36,860,691 Class B ordinary shares to Baidu in exchange for an asset acquisition of traffic acquisition agreement,
F-41
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
trademarks and non-compete amounting to RMB599,150. As consideration for the issuance of such shares and subject to the
conditions set forth in the share purchase agreement, Baidu agreed to (i) undertake certain non-compete obligations towards the
Company with respect to the online movie ticket and show ticket booking business of Baidu and its affiliates; (ii) direct user
traffic related to such ticket business to the Company; (iii) provide the Company with technological support with respect to the
Company’s ticket booking business; (iv) license certain trademarks and certain intellectual property rights to the Company; and
(v) enter into a ticket business cooperation agreement with the Company, which has been signed concurrently. The transaction
was closed on April 12, 2018 and accounted for as an asset acquisition, whereby intangible assets were recorded by the
Company. The useful lives of traffic acquisition agreement and non-compete are four years and the useful life of trademarks is
two years.
In 2019, the Group mainly revised the useful life of traffic acquisition agreement from 4 years to 1.72 years due to the decrease
in economic benefit expected from the acquired set of assets for the remaining contractual period of the agreement. As of
December 31, 2019, the acquired set of assets are fully amortized.
For the year ended December 31, 2019, the amount of amortization expense and net loss included in the Group’s consolidated
statements of comprehensive loss was RMB479,497 (US$68,875) and RMB10,276,739 (US$1,476,162), net loss per Class A
and Class B ordinary share was RMB2.02 (US$0.29), compared to amortization expense and net loss of RMB159,538
(US$22,916) and RMB9,956,780 (US$1,430,202), net loss per Class A and Class B ordinary share was RMB1.96 (US$0.28), as
if useful lives of the acquired set of assets would remain unchanged.
(iii) The addition of intangible assets RMB707,000 is generated from the acquisition of Skymoons occurred on July 17, 2018 (Note
3), of which RMB366,000 was attributed to published mobile games with a useful life of two years, RMB101,000 attributable to
technology with a useful life of five years and RMB240,000 attributable to mobile games in development. Once the mobile
games in development achieve technological feasibility, they will be amortized over a maximum of four years.
The Group bypassed the qualitative assessment for indefinite-lived mobile games in development and mobile games in
development prior to changing their lives from indefinite to finite as if they were still indefinite-lived and proceeded directly to
performing the quantitative impairment test. For the year ended December 31, 2019, the Group recognized RMB99,096
(US$14,234) of impairment charges for mobile games in development because the carrying amount of mobile games in
development exceeded its fair value. After an impairment loss is recognized, the adjusted carrying amount of mobile games in
development shall be its new accounting basis. The carrying amount of mobile games in development was RMB232,298, and
RMB72,302 (US$10,385), as of December 31, 2018 and 2019, respectively.
RMB nil, RMB nil, and RMB99,096 (US$14,234) of impairment charges were recognized on intangible assets for the years
ended December 31, 2017, 2018 and 2019, respectively.
Amortization expense was RMB112,860, RMB346,672 and RMB873,664 (US$125,494) for the years ended December 31,
2017, 2018 and 2019, respectively. Estimated amortization expense relating to the existing intangible assets for each of the next five
years is as follows:
Within 1 year
Between 1 and 2 years
Between 2 and 3 years
Between 3 and 4 years
Between 4 and 5 years
RMB
271,308
136,791
110,593
65,134
46,572
US$
38,971
19,649
15,886
9,356
6,690
F-42
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
10. PRODUCED CONTENT, NET
Released, less amortization
In production
In development
2018
RMB
553,459
As of December 31,
2019
RMB
891,574
2,870,495 3,074,946
388,701
3,736,063 4,355,221
312,109
2019
US$
128,067
441,688
55,833
625,588
Amortization expense was RMB774,530, RMB2,265,543 and RMB2,977,181 (US$427,645) for the years ended December 31,
2017, 2018 and 2019, respectively.
The Group anticipates that 100% of the above “released” produced content as of December 12, 2019 will be amortized within
the next three years.
11. GOODWILL
The goodwill of RMB3,888,346 and RMB3,888,346 (US$558,526) as of December 31, 2018 and 2019 represented the goodwill
of RMB1,475,357 pushed down from the acquisition of the Company by Baidu in 2012, the goodwill of RMB1,800,750 generated
from the acquisition of Shanghai Zhong Yuan by the Company in 2013 and the goodwill of RMB612,239 mainly generated from the
acquisition of Skymoons occurred on July 17, 2018 (Note 3) in 2018.
The Group performed a quantitative assessment by estimating the fair value of the Group as a reporting unit based on the
Company’s market capitalization for the years ended December 31, 2018 and 2019. The fair value of the Group exceeded its carrying
value as of December 31, 2018 and 2019, respectively, and therefore the Group’s goodwill was not impaired.
12. FIXED ASSETS, NET
Fixed assets consist of the following:
Computer equipment
Office building
Leasehold improvements
Office furniture and equipment
Others
Less: Accumulated depreciation
Construction in progress
2018
RMB
2,057,218
588,685
97,938
57,999
12,957
2,814,797
(1,263,673)
67,023
1,618,147
As of December 31,
2019
RMB
2,436,926
588,685
129,010
132,693
18,891
3,306,205
(1,632,225)
80,387
1,754,367
2019
US$
350,043
84,559
18,531
19,060
2,714
474,907
(234,454)
11,546
251,999
No impairment charges were recognized on fixed assets for the years ended December 31, 2017, 2018 and 2019, respectively.
Depreciation expense was RMB348,921, RMB312,138 and RMB476,068 (US$68,383) for the years ended December 31, 2017,
2018 and 2019, respectively.
F-43
Table of Contents
13. LEASES
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Leases are classified as operating lease and finance lease in accordance with ASU 2016-02. The Group’s operating leases
mainly related to offices facilities, IDC facilities. For leases with terms greater than 12 months, the Group records the related asset and
obligation at the present value of lease payments over the term.
As of December 31, 2019, the Operating lease’s weighted average remaining lease term was 9.8 years and weighted average
discount rate was 5.42%. The finance lease’s weighted average remaining lease term was 3.0 years and weighted average discount rate
was 5.50%.
Finance lease
Property and equipment, gross
Accumulated depreciation
Property and equipment, net
Finance lease liabilities, current portion
Finance lease liabilities
Total finance lease liabilities
The components of lease cost were as follows:
Operating lease costs(i)
Finance lease costs:
Amortization of ROU assets
Total finance lease costs
As of December 31,
2019
RMB
2019
US$
20,334
(1,212)
19,122
6,684
10,348
17,032
2,921
(174)
2,747
960
1,486
2,446
As of December 31,
2019
RMB
183,578
2019
US$
26,369
579
579
83
83
(i) Excluding cost of short-term contracts. Short-term lease costs for year ended December 31, 2019 were RMB357million (US$51
million).
Finance lease costs were recorded as cost of revenues and interest expenses. For the year ended December 31, 2019, the amount
of interest expense for finance leases was RMB nil (US$ nil). Variable lease costs were immaterial for the year ended December 31,
2019. For the year ended December 31, 2019, no lease costs for operating and finance leases were capitalized.
Cash paid for amounts included in the measurement of lease liabilities:
As of December 31,
2019
RMB
208,560
—
397
2019
US$
29,958
—
57
Operating cash payments for operating leases
Operating cash payments for finance leases
Financing cash payments for finance leases
ROU assets obtained in exchange for lease obligations:
F-44
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Operating leases
Finance leases
As of December 31,
2019
RMB
323,242
18,950
2019
US$
46,431
2,722
Future lease payments under lease liabilities as of December 31, 2019 were as follows:
Year ending December 31,
2020
2021
2022
2023
2024
Thereafter
Total future lease payments
Less: Imputed interest
Total lease liability balance
14. LOANS PAYABLE
Short-term Loans
Operating leases
Finance leases
RMB
US$
RMB
US$
129,190
119,686
96,956
81,614
24,483
194,903
646,832
(118,688)
528,144
18,557
17,192
13,927
11,723
3,517
27,996
92,912
(17,048)
75,864
6,894
6,895
4,687
—
—
—
18,476
(1,444)
17,032
990
990
673
—
—
—
2,653
(207)
2,446
Short-term loans as of December 31, 2018 and 2019 amounted to RMB3,046,449 and RMB2,618,170 (US$376,077),
respectively, which consisted of secured RMB denominated borrowings from financial institutions in the PRC that are repayable
within one year. As of December 31, 2018 and 2019, the repayment of all short-term loans are guaranteed by subsidiaries within the
Group and either collateralized by an office building of one of the Group’s VIEs with a carrying amount of RMB574,557 and
RMB561,515 (US$80,657), respectively, or collateralized by restricted cash balances totaling US$315,600 and US$138,572
(equivalent to RMB964,711), respectively. The weighted average interest rate for the outstanding borrowings as of December 31,
2018 and 2019 was 4.47% and 4.05%, respectively. As of December 31, 2018, and 2019, the aggregate amounts of unused lines of
credit for short-term loans were RMB781,042 and RMB1,620,520 (US$232,773), respectively.
Long-term Loans
In 2017, the Group entered into a three-year loan agreement with Bank of China, pursuant to which the Group is entitled to
borrow a secured RMB denominated loan of RMB299,000 for its general working capital purposes. In 2017, the Group drew down
RMB299,000 with an interest rate of 4.47%, pursuant to the agreement, the principal shall be repaid by installments from 2017 to
2020. As of December 31, 2018 and 2019, the repayment of the loan is guaranteed by a subsidiary of the Group and collateralized by
an office building of one of the Group’s VIEs with a carrying amount of RMB574,557 and RMB561,515 (US$80,657), respectively.
RMB5,000, RMB10,000 and RMB10,000 (US$1,436) were repaid when it became due in 2017, 2018 and 2019, respectively. The
amount repayable within the next twelve months are classified as “Long-term loans, current portion”.
F-45
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
In 2019, the Group entered into a two-year loan agreement with JPMorgan Chase Bank, N.A., pursuant to which the Group is
entitled to borrow a secured RMB denominated loan of RMB800,000 (US$114,913) for its general working capital purposes. In 2019,
the Group drew down RMB447,949 (US$64,344) with an interest rate of 3.55%, pursuant to the agreement, the principal shall be
repaid by installments from 2019 to 2021. The repayment of the loan is collateralized by long-term held-to-maturity debt securities
with a stated cost of RMB494,373 (US$71,012) (Note 5). RMB2,954 (US$424) was repaid when it became due in 2019. The amount
repayable within the next twelve months are classified as “Long-term loans, current portion”.
Borrowings from third-party investors
Asset-backed debt securities
In December 2018, certain supplier invoices selected by the Group totaling RMB525,279 were factored to a financial institution
(the “2018 factored receivables”) at a discount. These supplier invoices were recorded as accounts payables in the Group’s
consolidated balance sheets. The 2018 factored receivables were further transferred to a securitization vehicle, whereby debt securities
securitized by the 2018 factored receivables, maturing in December 2019 and December 2020, were issued to third party investors
with a stated interest of 5.0%-5.5% and raised total gross proceeds of RMB446,000 .
In November 2019, certain supplier invoices selected by the Group totaling RMB587,000 (US$84,317) were factored to a
financial institution (the “2019 factored receivables”) at a discount. These supplier invoices were recorded as accounts payables in the
Group’s consolidated balance sheets. The 2019 factored receivables were further transferred to a securitization vehicle, whereby debt
securities securitized by the 2019 factored receivables, maturing in November 2021, were issued to third party investors with a stated
interest of 5.1% and raised total gross proceeds of RMB500,000 (US$71,821).
The proceeds raised from issuance of the asset-backed debt securities were used by the financial institutions to factor the
supplier invoices. At the same time, the credit terms of the Group’s corresponding trade payables were extended to mirror the maturity
of the asset-backed debt securities.
Accounting for asset-backed debt securities
The Group consolidates the securitization vehicles as VIEs for which the Group considers itself the primary beneficiary given
the Group has the power to govern the activities that most significantly impact its economic performance and is obligated to absorb
losses that could potentially be significant to the VIEs.
As a result of the series of transactions described above, the payment terms of the Group’s original trade payables were
substantially modified and considered extinguished as the nature of the original liability has changed from that of a trade payable to
loan borrowings from third-party investors. The proceeds from borrowings from third-party investors is a financing activity and
reported as “Proceeds from long-term loans and borrowings from third party investors, net of issuance costs” on the consolidated
statements of cash flows.
As of December 31, 2019, the outstanding borrowings from asset-backed debt securities were RMB898,097 (US$129,004).
RMB74,992 (US$10,722) of 2018 asset-backed debt securities was repaid when it became due in December 2019. RMB428,601
(US$61,565) of asset-backed debt securities is repayable within one year and are included in “Long-term loans, current portion” and
the remaining balance of RMB469,496 (US$67,439) of 2019 asset-backed debt securities is included in non-current “Long-term
loans” on the consolidated balance sheets. The effective interest rate of 2018 asset-backed debt securities and 2019 asset-backed debt
securities was 7.00% and 5.97%, respectively.
F-46
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
As of December 31, 2019, aggregate loan principal payments on long-term loans and borrowings from third party investors are
due according to the following schedule:
within 1 year
between 1-2 year
15.
CONVERTIBLE SENIOR NOTES
2023 Convertible Senior Notes
As of December 31, 2019
RMB
765,500
939,782
1,705,282
US$
109,957
134,991
244,948
On December 4, 2018, the Company issued US$750 million convertible senior notes (the “2023 Notes”). The 2023 Notes are
senior, unsecured obligations of the Company, and interest is payable semi-annually in cash at a rate of 3.75% per annum on June 1
and December 1 of each year, beginning on June 1, 2019. The 2023 Notes will mature on December 1, 2023 unless redeemed,
repurchased or converted prior to such date.
The initial conversion rate of the 2023 Notes is 37.1830 of the Company’s ADS per US$1,000 principal amount of the 2023
Notes (which is equivalent to an initial conversion price of approximately US$26.89 per ADS). Prior to June 1, 2023, the 2023 Notes
will be convertible at the option of the holders only upon the following circumstances: (1) during any calendar quarter commencing
after the calendar quarter ending on March 31, 2019, if the last reported sale price of ADSs for at least 20 trading days (whether or not
consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the immediately
preceding calendar quarter is greater than or equal to 130% of the conversion price; (2) during the five business day period after any
ten consecutive trading day period in which the trading price per US$1,000 principal amount of notes was less than 98% of the
product of the last reported sale price of the ADSs and the conversion rate on each such trading day; (3) if the Company calls the notes
for a tax redemption; or (4) upon the occurrence of specified corporate events. Thereafter, the 2023 Notes will be convertible at the
option of the holders at any time until the close of business on the second scheduled trading day immediately preceding the maturity
date. The conversion rate is subject to adjustment in some events but is not adjusted for any accrued and unpaid interest. In addition,
following a make-whole fundamental change that occurs prior to the maturity date or following the Company’s delivery of a notice of
a tax redemption, the Company will increase the conversion rate for a holder who elects to convert its notes in connection with such a
corporate event or such tax redemption. Upon conversion, the Company will pay or deliver to such converting holders, as the case
may be, cash, ADSs, or a combination of cash and ADSs, at its election.
The holders may require the Company to repurchase all or portion of the 2023 Notes for cash on December 1, 2021, or upon a
fundamental change, at a repurchase price equal to 100% of the principal amount, plus accrued and unpaid interest.
In connection with the issuance of the 2023 Notes, the Company purchased capped call options (the “2023 Capped Call”) on the
Company’s ADS with certain counterparties at a price of US$67.5 million. The 2023 Capped Call exercise price is equal to the 2023
Notes’ initial conversion price and the cap price is US$38.42 per ADS, subject to certain adjustments under the terms of the capped
call transactions. The capped call transactions are expected to reduce potential dilution to existing holders of the ordinary shares and
ADSs of the Company upon conversion of the 2023 Notes and/or offset any potential cash payments that the Company is required to
make in excess of the principal amount of any converted notes, as the case may be, with such reduction and/or offset subject to a cap.
F-47
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
2025 Convertible Senior Notes
On March 29, 2019, the Company issued US$1,200 million convertible senior notes (the “2025 Notes”). The 2025 Notes are
senior, unsecured obligations of the Company, and interest is payable semi-annually in cash at a rate of 2.00% per annum on October
1 and April 1 of each year, beginning on October 1, 2019. The 2025 Notes will mature on April 1, 2025 unless redeemed, repurchased
or converted prior to such date.
The initial conversion rate of the 2025 Notes is 33.0003 of the Company’s ADS per US$1,000 principal amount of the 2025
Notes (which is equivalent to an initial conversion price of approximately US$30.30 per ADS). Prior to October 1, 2024, the 2025
Notes will be convertible at the option of the holders only upon the following circumstances: (1) during any calendar quarter
commencing after the calendar quarter ending on June 30, 2019, if the last reported sale price of ADSs for at least 20 trading days
(whether or not consecutive) during a period of 30 consecutive trading days ending on, and including, the last trading day of the
immediately preceding calendar quarter is greater than or equal to 130% of the conversion price; (2) during the five business day
period after any ten consecutive trading day period in which the trading price per US$1,000 principal amount of notes was less than
98% of the product of the last reported sale price of the ADSs and the conversion rate on each such trading day; (3) if the Company
calls the notes for a tax redemption; or (4) upon the occurrence of specified corporate events. Thereafter, the 2025 Notes will be
convertible at the option of the holders at any time until the close of business on the second scheduled trading day immediately
preceding the maturity date. The conversion rate is subject to adjustment in some events but is not adjusted for any accrued and unpaid
interest. In addition, following a make-whole fundamental change that occurs prior to the maturity date or following the Company’s
delivery of a notice of a tax redemption, the Company will increase the conversion rate for a holder who elects to convert its notes in
connection with such a corporate event or such tax redemption. Upon conversion, the Company will pay or deliver to such converting
holders, as the case may be, cash, ADSs, or a combination of cash and ADSs, at its election.
The holders may require the Company to repurchase all or portion of the 2025 Notes for cash on April 1, 2023, or upon a
fundamental change, at a repurchase price equal to 100% of the principal amount, plus accrued and unpaid interest.
F-48
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
In connection with the issuance of the 2025 Notes, the Company purchased capped call options (the “2025 Capped Call”) on the
Company’s ADS with certain counterparties at a price of US$84.5 million. The 2025 Capped Call exercise price is equal to the 2025
Notes’ initial conversion price and the cap price is US$40.02 per ADS, subject to certain adjustments under the terms of the capped
call transactions. The capped call transactions are expected to reduce potential dilution to existing holders of the ordinary shares and
ADSs of the Company upon conversion of the 2025 Notes and/or offset any potential cash payments that the Company is required to
make in excess of the principal amount of any converted notes, as the case may be, with such reduction and/or offset subject to a cap.
Accounting for Convertible Senior Notes
As the conversion option may be settled in cash at the Company’s option, the Company separated the 2023 Notes and the 2025
Notes (collectively as the “Notes”) into liability and equity components in accordance with ASC 470-20, Debt with Conversion and
Other Options. The carrying amount of the liability component was calculated by measuring the fair value of a similar liability that
does not have an associated conversion feature. The carrying amount of the equity component representing the conversion option was
determined by deducting the fair value of the liability component from the initial proceeds and recorded as additional paid-in capital.
The difference between the principal amount of the 2023 Notes and the liability component is considered debt discount and is
amortized at an effective interest rate of 7.04% to accrete the discounted carrying value of the 2023 Notes to its face value on
December 1, 2021, the put date of the 2023 Notes. The difference between the principal amount of the 2025 Notes and the liability
component is considered debt discount and is amortized at an effective interest rate of 6.01% to accrete the discounted carrying value
of the 2025 Notes to its face value on April 1, 2023, the put date of the 2025 Notes.
The cost of the 2023 Capped Call and 2025 Capped Call of US$67.5 million and US$84.5 million (equivalent to RMB567,140)
were recorded as a reduction of the Company’s additional paid-in capital on the consolidated balance sheets with no subsequent
changes in fair value be recorded.
The net proceeds from the issuance of the 2023 Notes and the 2025 Notes were US$736.7 million and US$1,179.0 million
(equivalent to RMB7,909,506), after deducting underwriting discounts and offering expenses of US$13.3 million and US$21.0 million
(equivalent to RMB140,986) from the initial proceeds of US$750 million and US$1,200 million, respectively. Debt issuance costs
were allocated to the liability and equity components based on the same proportion as the recognized amounts of liability and equity
components determined above.
The 2023 Notes and the 2025 Notes are collectively referred to the Notes. As of December 31, 2018 and 2019, the principal
amount of the liability component of the Notes were RMB5,158.7 million and RMB13,577.9 million (US$1,950.3 million),
unamortized debt discount were RMB446.4 million and RMB1,281.0 million (US$184.0 million), and the net carrying amount of the
liability component were RMB4,712.3 million and RMB12,296.9 million (US$1,766.3 million), respectively. The carrying amount of
the equity component of the Notes were RMB361.6 million and RMB1,349.3 million (US$193.8 million), respectively. For the years
ended December 31, 2018 and 2019, the amount of interest cost recognized relating to both the contractual interest coupon and
amortization of the discount on the liability component were RMB23.9 million and RMB669.8 million (US$96.2 million),
respectively. As of December 31, 2019, the liability component of the 2023 Notes and the 2025 Notes will be accreted up to the
principal amount of US$750 million and US$1,200 million over a remaining period of 1.92 years and 3.25 years, respectively.
The aggregate scheduled maturities of RMB5,222.3 million (US$750.1 million) and RMB8,355.6 million (US$1,200.2 million)
of the 2023 Notes and 2025 Notes will be repaid when they become due in 2023 and 2025, respectively, after considering no
conversion, redemption prior to the maturity and both convertible senior notes bondholders hold the Notes till maturities and the
Company elects to pay fully in cash.
16.
INCOME TAXES
Cayman Islands
Under the current laws of the Cayman Islands, the Company is not subject to tax on income or capital gains. Additionally, upon
payment of dividends by the Company to its shareholders, no Cayman Islands withholding tax will be imposed.
F-49
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Hong Kong
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Under the Hong Kong tax laws, subsidiaries in Hong Kong are subject to the Hong Kong profits tax rate at 16.5% and they may
be exempted from income tax on their foreign-derived income and there are no withholding taxes in Hong Kong on remittance of
dividends.
China
Effective from January 1, 2008, the PRC’s statutory, Enterprise Income Tax (“EIT”) rate is 25%. In accordance with the
implementation rules of EIT Law, a qualified “High and New Technology Enterprise” (“HNTE”) is eligible for a preferential tax rate
of 15% with HNTE certificate effective for a period of three years and a “Software Enterprise” (“SE”) is entitled to a two-year income
tax exemption starting from the first profit making year, followed by a reduction of half the applicable tax rate for the subsequent three
years. An entity must file required supporting documents with the tax authority and ensure fulfillment of the relevant HNTE criteria
before using the preferential rate. An entity could re-apply for the HNTE certificate when the prior certificate expires. The SE is
subject to relevant governmental authorities’ annual assessment based on self-assessment supporting documents filed with the tax
authorities each year.
Certain PRC subsidiaries and VIEs, including Beijing QIYI Century, Shanghai Zhong Yuan and Beijing iQIYI are qualified
HNTEs and enjoy a reduced tax rate of 15% for the years presented, which will expire in 2021 or 2022. Chengdu Skymoons
Interactive Network Game Co.,Ltd, qualified as SEs, is entitled to an exemption from the enterprise income tax for two years
beginning from 2017, and a reduced tax rate of 12.5% for the subsequent three years. The qualification as a “SE” is subject to annual
evaluation by the relevant authorities in China.
The other PRC subsidiaries and consolidated VIEs and VIE’s subsidiaries are subject to the 25% EIT rate.
According to the current EIT Law and its implementation rules, foreign enterprises, which have no establishment or place in
China but derive dividends, interest, rents, royalties and other income (including capital gains) from sources in China or which has an
establishment or place in China but the aforementioned incomes are not connected with the establishment or place shall be subject to
PRC withholding tax (“WHT”) at 10% (a further reduced WHT rate may be available according to the applicable double tax treaty or
arrangement provided that the foreign enterprise is the tax resident of the jurisdiction where it is located and it is the beneficial owner
of the dividends, interest and royalties income).
The Group’s loss before income taxes consists of:
For the year ended December 31,
Non-PRC
PRC
2017
RMB
2019
2018
US$
RMB
(1,243,926)
(178,679)
(670,529)
(3,844,284) (8,311,901)
(8,980,961) (1,290,035)
(3,744,497) (8,982,430) (10,224,887) (1,468,714)
99,787
2019
RMB
Income tax (benefit)/expense for the years ended December 31, 2017, 2018 and 2019 consists of:
Current income tax expense
Deferred income tax benefit
For the year ended December 31,
2017
RMB
4,649
(12,214)
(7,565)
2018
RMB
123,887
(45,086)
78,801
2019
RMB
129,164
(77,312)
51,852
2019
US$
18,553
(11,105)
7,448
F-50
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The reconciliation of total tax expense computed by applying the respective statutory income tax rate to pre-tax loss is as
follows:
For the year ended December 31,
Income tax benefit at PRC statutory rate
Effect of differing tax rates in different jurisdictions
Non-deductible expenses
Research and development super-deduction
Effect of PRC preferential tax rates and tax holiday
Other adjustments
Change in valuation allowance
Income tax (benefit)/expense
2018
RMB
2019
RMB
2017
RMB
(936,124) (2,245,608) (2,556,222)
293,976
172,111
(35,888)
436,312
380,327
171,784
(66,026)
(40,466)
(10,746)
707,518
709,165
320,114
104,484
(51,451)
10,393
472,902 1,154,723 1,131,810
51,852
78,801
(7,565)
2019
US$
(367,178)
42,227
62,672
(9,484)
101,629
15,008
162,574
7,448
The tax effects of temporary differences that give rise to the deferred tax balances at December 31, 2018 and 2019 are as
follows:
2018
RMB
As of December 31,
2019
RMB
2019
US$
Deferred tax assets:
Accrued expenses and others
Bad debt provision
Net operating losses carried forward
Recorded cost relating to capitalized assets
Fixed assets depreciation
Valuation allowance
Deferred tax assets, net
Deferred tax liabilities:
Long-lived assets arising from acquisitions
Classification in the consolidated balance sheets:
Deferred tax assets, net
Deferred tax liabilities
39,933
26,222
666,887
83,324
32,654
801,430
1,976,584 2,943,758
17,967
(2,620,045) (3,751,855)
127,278
104,365
14,784
11,969
4,690
115,118
422,844
2,581
(538,920)
18,282
176,897
122,498
17,596
2018
RMB
As of December 31,
2019
RMB
2019
US$
23,873
96,405
34,916
30,136
5,015
4,329
Valuation allowances have been provided on the net deferred tax assets where, based on all available evidence, it was
considered more likely than not that some portion or all of the recorded deferred tax assets will not be realized in future periods.
Realization of the net deferred tax assets is dependent on factors including future reversals of existing taxable temporary
differences and adequate future taxable income, exclusive of reversing deductible temporary differences and tax loss or credit carry
forwards. The Group evaluates the potential realization of deferred tax assets on an entity-by-entity basis. As of December 31, 2018
and 2019, valuation allowances were provided against deferred tax assets in entities where it was determined it was more likely than
not that the benefits of the deferred tax assets will not be realized.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
As of December 31, 2018 and 2019, the Group had tax losses of RMB4,055,310 and RMB4,641,219 (US$666,669) deriving
from entities in the PRC and Hong Kong. The tax losses in the PRC can be carried forward for five years to offset future taxable
income and the period was extended to ten years for entities qualified as HNTE in 2019 and thereafter. The tax losses in Hong Kong
can be carried forward without an expiration date.
The Group did not record any dividend withholding tax, as there were no taxable outside basis differences noted as of the end of
the periods presented.
The Group evaluated its income tax uncertainty under ASC 740. ASC 740 clarifies the accounting for uncertainty in income
taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the consolidated financial
statements. The Group elects to classify interest and penalties related to an uncertain tax position, if and when required, as part of
income tax expense in the consolidated statements of comprehensive loss. As of the years ended December 31, 2017, 2018 and 2019,
there was no significant impact from tax uncertainties on the Group’s financial position and result of operations. The Group did not
record any interest and penalties related to an uncertain tax position for each of the years ended December 31, 2017, 2018 and 2019.
The Group does not expect the amount of unrecognized tax benefits would increase significantly in the next 12 months. In general, the
PRC tax authorities have up to five years to conduct examinations of the tax filings of the Group’s PRC subsidiaries. Accordingly, the
PRC subsidiaries’ tax filings from 2014 through 2019 remain open to examination by the respective tax authorities. The Group may
also be subject to the examinations of the tax filings in other jurisdictions, which are not material to the consolidated financial
statements.
17. EMPLOYEE DEFINED CONTRIBUTION PLAN
Full-time employees of the Company’s subsidiaries and its VIEs in the PRC participate in a government mandated defined
contribution plan pursuant to which certain pension benefits, medical care, unemployment insurance, employee housing fund and
other welfare benefits are provided to employees. Chinese labor regulations require that the subsidiaries, VIEs and VIE’s subsidiaries
of the Company make contributions to the government for these benefits based on certain percentages of the employees’ salaries. The
Group has no legal obligation for the benefits beyond the contributions made. The total amount for such employee benefits which are
expensed as incurred were RMB371,622, RMB544,965 and RMB660,414 (US$94,863) for the years ended December 31, 2017, 2018
and 2019, respectively.
18. COMMITMENTS AND CONTINGENCIES
Commitments for property management fees
Future minimum payments under non-cancelable agreements for property management fees consist of the following as of
December 31, 2019:
2020
2021
2022
2023
2024 and thereafter
RMB
US$
5,699
5,647
5,637
4,578
17,730
39,291
819
811
810
658
2,546
5,644
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Commitments for Licensed Copyrights and Produced Content
Future minimum payments under non-cancelable agreements for licensed copyrights and produced content consist of the
following as of December 31, 2019:
2020
2021
2022
2023
2024 and thereafter
RMB
US$
8,934,810 1,283,405
933,038
6,495,627
609,935
4,246,246
220,408
1,534,438
1,088,940
156,417
22,300,061 3,203,203
Capital commitment
As of December 31, 2019, the commitments for purchase of fixed assets are immaterial.
Litigation, claims and assessments
The Group is involved in a number of claims pending in various courts, in arbitration, or otherwise unresolved as of
December 31, 2019. These claims are substantially related to alleged copyright infringement as well as routine and incidental matters
to its business, among others. Adverse results in these claims may include awards of damages and may also result in, or even compel,
a change in the Group’s business practices, which could impact the Group’s future financial results. The Group has accrued
RMB43,571 (US$6,259) in “Accrued expenses and other liabilities” in the consolidated balance sheet as of December 31, 2019 and
recognized losses of RMB37,461 (US$5,381) for the year ended December 31, 2019.
The Group is unable to estimate the reasonably possible loss or a range of reasonably possible losses for proceedings in the early
stages or where there is a lack of clear or consistent interpretation of laws specific to the industry-specific complaints among different
jurisdictions. Although the results of unsettled litigations and claims cannot be predicted with certainty, the Group does not believe
that, as of December 31, 2019, there was at least a reasonable possibility that the Group may have incurred a material loss, or a
material loss in excess of the accrued expenses, with respect to such loss contingencies. The losses accrued include judgments made
by the court and out-of-court settlements after December 31, 2019, but related to cases arising on or before December 31, 2019. The
Group is in the process of appealing certain judgments for which losses have been accrued.
19. REDEEMABLE NONCONTROLLING INTERESTS
In October 2019, one of the Group’s VIE’s subsidiary completed a round of preferred shares financing with RMB100,000
(US$14,364) from third-party preferred shareholders. As the preferred shares could be redeemed by such shareholders upon the
occurrence of certain events that are not solely within the control of the Group, these preferred shares are accounted for as redeemable
noncontrolling interests.
The Group accounts for the changes in accretion to the redemption value in accordance with ASC Topic 480, Distinguishing
Liabilities from Equity. The Group elects to use the effective interest method to account for the changes of redemption value over the
period from the date of issuance to the earliest redemption date of the noncontrolling interest.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The movement in the carrying value of the redeemable noncontrolling interests is as follows:
Balance as of December 31, 2018
Issuance of subsidiary shares
Accretion of redeemable noncontrolling interests
Balance as of December 31, 2019
For the year ended December 31,
2019
RMB
—
100,000
1,542
101,542
2019
US$
—
14,364
222
14,586
20. ORDINARY SHARES
On February 2, 2018, the Company issued 7,500,251 ordinary shares to Cannes Ventures Limited pursuant to the exercise of
certain options.
Upon completion of the Company’s IPO on April 3, 2018, 1,231,841,032 Class A ordinary shares and 2,496,982,468 Class B
ordinary shares were issued upon conversion of all redeemable convertible preferred shares. In addition, immediately following the
closing of the IPO, the Memorandum and Articles of Association were amended and restated such that the authorized share capital of
the Company was reclassified and redesignated into 100,000,000,000 shares comprising of (i) 94,000,000,000 Class A ordinary
shares; (ii) 5,000,000,000 Class B ordinary shares; and (iii) 1,000,000,000 reserved shares at par value of US$0.00001 per share. The
rights of the holders of Class A and Class B ordinary shares are identical, except with respect to voting and conversion rights. Each
share of Class A ordinary shares is entitled to one vote per share and is not convertible into Class B ordinary shares under any
circumstances. Each share of Class B ordinary shares is entitled to ten votes per share and is convertible into one Class A ordinary
share at any time by the holder thereof. Upon any transfer of Class B ordinary shares by the holder thereof to any person or entity that
is not an affiliate of such holder, such Class B ordinary shares would be automatically converted into an equal number of Class A
ordinary shares.
Upon completion of the Company’s IPO, 875,000,000 Class A ordinary shares (125,000,000 ADS equivalent) were issued on
April 3, 2018, and 67,525,675 Class A ordinary shares (9,646,525 ADS equivalent) were issued on April 30, 2018 pursuant to the
underwriters’ partial exercise of their option to purchase additional ADSs.
On April 12, 2018, the Company issued 36,860,691 Class B ordinary shares pursuant to a share purchase agreement with Baidu
to acquire certain intangible assets relating to an online movie ticket and show ticket booking business.
On September 24, 2018, 399,083,573 Class A ordinary shares were issued to the Company’s depositary bank for bulk issuance
of ADSs reserved for future issuances upon the exercise or vesting of awards under the 2010 Equity Incentive Plan and the 2017
Incentive Plan. As of December 31, 2019, 321,825,406 Class A ordinary shares are deemed issued but not outstanding as they have
not been transferred to grantees.
On August 19, 2019, 11,888,853 Class A restricted ordinary shares were issued to certain key employees upon the achievement
of specified adjusted net profit targets of the Earn-Out (Note 3). As of December 31, 2019, all above Class A restricted ordinary shares
are issued but not outstanding as they have not been transferred to grantees, that is, they are still contingent on the continued
employment of grantees.
As of December 31, 2019, there were 2,259,125,125 and 2,876,391,396 Class A and Class B ordinary shares outstanding. As of
December 31, 2018 and 2019, there were no preferred shares issued and outstanding.
.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
21. PROFIT APPROPRIATION AND RESTRICTED NET ASSETS
The Company’s subsidiaries, VIEs and the VIEs’ subsidiaries in China are required to make appropriations to certain non-
distributable reserve funds. In accordance with the laws applicable to China’s WFOE, its subsidiaries have to make appropriations
from its after-tax profit (as determined under Generally Accepted Accounting Principles in the PRC (“PRC GAAP”) to non-
distributable reserve funds including (i) general reserve fund, (ii) enterprise expansion fund and (iii) staff bonus and welfare fund.
General reserve fund is at least 10% of the after-tax profits calculated in accordance with the PRC GAAP.
Appropriation is not required if the reserve fund has reached 50% of the registered capital of the respective company. The
appropriation of the other two reserve funds is at the Company’s discretion. At the same time, the Company’s VIEs, in accordance
with the China Company Laws, must make appropriations from its after-tax profit (as determined under the PRC GAAP) to non-
distributable reserve funds including (i) statutory surplus fund, and (ii) discretionary surplus fund. Statutory surplus fund is at least
10% of the after-tax profits calculated in accordance with PRC GAAP.
General reserve fund and statutory surplus fund are restricted for set off against losses, expansion of production and operation or
increase in register capital of the respective company. These reserves are not transferable to the Company in the form of cash
dividends, loans or advances. These reserves are therefore not available for distribution except in liquidation.
As of December 31, 2018 and 2019, the Company's PRC subsidiaries, VIEs and VIEs’ subsidiaries had appropriated RMB nil
and RMB23,073 (US$3,309), respectively, in its statutory reserves.
Under the PRC laws and regulations, the subsidiaries, VIEs and the VIEs’ subsidiaries incorporated in the PRC are restricted in
their ability to transfer a portion of their net assets to the Group either in the form of dividends, loans or advances of the combined and
consolidated net assets as of December 31, 2019. Even though the Group currently does not require any such dividends, loans or
advances from the PRC subsidiaries, VIEs and VIEs’ subsidiaries for working capital and other funding purposes, the Company may
in the future require additional cash resources from its PRC subsidiaries, VIEs and VIEs’ subsidiaries due to changes in business
conditions, to fund future acquisitions and development, or merely declare and pay dividends to or distribution to its shareholders.
Amounts of net assets restricted include paid-in capital of the Company’s PRC subsidiaries and the net assets of the VIEs and VIEs’
subsidiaries in which the Company has no legal ownership, totaling RMB17,473,617 (US$2,509,928) as of December 31, 2019.
22. EARNINGS/(LOSS) PER SHARE
Basic earnings/(loss) per share is computed using the weighted average number of the ordinary shares outstanding during the
period. Diluted loss per share is computed using the weighted average number of ordinary shares and potential ordinary shares
outstanding during the period under the treasury stock method. The effect of the convertible notes, share options and restricted share
units were excluded from the computation of diluted net loss per share for the year ended December 31, 2017, as its effect would be
anti-dilutive. Upon completion of the Company’s IPO on April 3, 2018, all redeemable convertible preferred shares were converted
into 1,231,841,032 Class A ordinary shares and 2,496,982,468 Class B ordinary shares. The effect of convertible senior notes, share
options and restricted share units were excluded from the computation of diluted net loss per share for the years ended December 31,
2018 and 2019, as its effect would be anti-dilutive.
F-55
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Basic earnings per share for the year ended December 31, 2017 and basic loss per Class A and Class B ordinary share for the
years ended December 31, 2018 and 2019 are calculated as follows:
2017
Ordinary
shares
RMB
2018
Class A
RMB
Class B
RMB
Year ended December 31,
2019
Class A
2019
Class B
RMB
US$
RMB
US$
Basic net earnings/(loss) per share
calculation:
Numerator:
Net loss attributable to iQIYI,
Inc.
(3,736,932)
(3,841,616)
(5,268,160)
(4,506,557)
(647,327)
(5,816,772)
(835,527)
Accretion of redeemable
noncontrolling interests
Extinguishment and reissuance
of Series B preferred shares
Accretion of redeemable
convertible preferred shares
Allocation of net income
attributable to preferred
shareholders
Numerator for computing basic
net earnings/(loss) per share
Denominator:
—
(363,279)
—
—
—
—
5,073,140
(126,085)
(172,905)
(673)
—
—
(97)
—
—
—
—
(869)
(125)
(870,166)
—
—
—
—
—
102,763
(3,967,701)
(5,441,065)
(4,507,230)
(647,424)
(5,817,641)
(835,652)
—
—
—
Weighted average number of
ordinary shares outstanding 342,548,237 1,631,116,600 2,236,815,186 2,228,491,004 2,228,491,004 2,876,391,396
2,876,391,396
Basic net earnings/(loss) per
share
0.30
(2.43)
(2.43)
(2.02)
(0.29)
(2.02)
(0.29)
F-56
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Diluted loss per share for the year ended December 31, 2017 and diluted loss per Class A and Class B ordinary share for the
years ended December 31, 2018 and 2019 are calculated as follows:
2017
Ordinary
shares
RMB
2018
Class A
RMB
Class B
RMB
Year ended December 31,
2019
Class A
2019
Class B
RMB
US$
RMB
US$
Diluted net loss per share calculation:
Numerator:
Numerator for computing
basic net earnings/(loss)
per share
Add: Extinguishment and
reissuance of Series B
preferred shares
Deduct: Accretion of
redeemable convertible
preferred shares
Add: Allocation of net
income attributable to
preferred shareholders
Numerator for computing
diluted net loss per share
Denominator:
102,763
(3,967,701)
(5,441,065)
(4,507,230)
(647,424)
(5,817,641)
(835,652)
363,279
—
—
—
—
—
(5,073,140)
—
—
—
—
—
870,166
—
—
—
—
—
—
—
—
(3,736,932)
(3,967,701)
(5,441,065)
(4,507,230)
(647,424)
(5,817,641)
(835,652)
Weighted average number of
ordinary shares outstanding 342,548,237 1,631,116,600 2,236,815,186 2,228,491,004 2,228,491,004 2,876,391,396 2,876,391,396
Conversion of redeemable
convertible preferred shares
to ordinary shares
2,900,599,024
—
—
—
—
—
—
Weighted average number of
shares used in calculating
diluted net loss per share
3,243,147,261 1,631,116,600 2,236,815,186 2,228,491,004 2,228,491,004 2,876,391,396 2,876,391,396
Diluted net loss per share
(1.15)
(2.43)
(2.43)
(2.02)
(0.29)
(2.02)
(0.29)
23.
SHARE-BASED COMPENSATION
2010 Equity Incentive Plan
On October 18, 2010, the Company adopted its 2010 Equity Incentive Plan (the “2010 Plan”), which permits the grant of
restricted shares, options and share appreciation rights to the employees, directors, officers and consultants of the Company. Under the
plan, a total of 58,875,478 ordinary shares were initially reserved for issuance. The 2010 Plan is valid and effective for a term of ten
years commencing from its adoption. Except for service conditions, there were no other vesting conditions for all the awards under the
2010 Plan. Any unvested portion of the options will be forfeited upon the termination of the grantee’s service for any reason. In the
event the grantee’s service is terminated for cause other than death or permanent disability, the vested portion of the options will also
be forfeited upon such termination. On November 3, 2014, the shareholders and Board of Directors of the Company approved a
resolution to increase the share option pool under the 2010 Plan to 225,063,170 ordinary shares. On August 6, 2016, the shareholders
and Board of Directors of the Company approved a resolution to further increase the share option pool under the 2010 Plan to
589,729,714 ordinary shares.
The Company has granted share options under the 2010 Plan to its employees and directors. Options granted to employees and
directors vest over a four-year period, with 25% of the awards vesting on the first anniversary, and the remaining 75% of the awards
vesting on a quarterly basis thereafter.
F-57
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The following table sets forth the summary of option activity under the Company’s 2010 Plan:
Options
Outstanding
Weighted
Average
Exercise Price
Weighted
Average
Remaining
Contractual Life
(US$)
(In years)
Aggregate
Intrinsic Value
(US$ in
thousands)
Outstanding, December 31, 2018
Granted
Forfeited
Exercised
Outstanding, December 31, 2019
Vested and expected to vest as of December 31, 2019
Exercisable as of December 31, 2019
380,579,031
94,625,573
(8,855,266)
(59,436,720)
406,912,618
385,280,004
211,537,760
0.47
0.51
0.51
0.37
0.48
0.48
0.45
7.08 1,031,314
977,150
6.98
542,128
5.78
As of December 31, 2019, the unrecognized compensation cost, adjusted for estimated forfeitures, related to non-vested share
options granted to the Group’s employees and directors was RMB2,183,026 (US$313,572). Total unrecognized compensation cost is
expected to be recognized over a weighted-average period of 2.77 years and may be adjusted for future changes in estimated
forfeitures.
The weighted average grant date fair value of the share options granted during the years ended December 31, 2017, 2018 and
2019 were US$0.44, US$2.19 and US$2.83, respectively. The total fair value of options vested during the years ended December 31,
2017, 2018 and 2019 were RMB116,811, RMB267,599 and RMB832,594 (US$119,595), respectively. Total intrinsic value of options
exercised for the years ended December 31, 2017, 2018 and 2019 were nil, RMB282,212 and RMB1,055,675 (US$151,638).
The Company uses the binomial tree option pricing model to estimate the fair value of share options with the assistance of an
independent third-party valuation firm. The assumptions used to value the share options granted to employees and non-employees
were as follows:
Fair value of ordinary shares (US$)
Risk-free interest rate (%)
Expected volatility (%)
Expected dividend yield
Expected exercise multiple
Year Ended December 31,
2018
2019
2017
0.89
2.27
43.4
—
2.3
2.57~3.84
2.86~3.08
41.3~42.1
—
2.3
2.27~3.88
1.64~2.76
39.6~51.0
—
2.3
Prior to the Company’s IPO, the estimated fair value of the Company’s ordinary shares at their respective grant dates, was
determined with the assistance of an independent third-party valuation firm. Upon the completion of IPO, the estimated fair value of
the Company’s ordinary shares was based on the Company’s share price. The risk-free interest rate for periods within the contractual
life of the options is based on the U.S. treasury yield curve in effect at the time of grant for a term consistent with the contractual term
of the awards. Expected volatility is estimated based on the historical volatility ordinary shares of several comparable companies in
the same industry until the Company had adequate historical volatility of the share price. The dividend yield is estimated based on our
expected dividend policy over the expected term of the options. The expected exercise multiple is based on management’s estimation,
which the Company believes is representative of the future.
F-58
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
2017 Share Incentive Plan
On November 30, 2017, the Company adopted its 2017 Share Incentive Plan (the “2017 Plan”). Under the 2017 Plan, the
Company is authorized to grant options, restricted shares and restricted share units to members of the board, employees, consultants
and other individuals for which the maximum aggregate number of ordinary shares which may be issued pursuant to all awards is
720,000 ordinary shares. The 2017 Plan is valid and effective for a term of ten years commencing from its adoption. Except for
service conditions, there are no other vesting conditions for all the awards issued under the 2017 Plan. Any unvested portion of the
options will be forfeited either (i) upon the termination of the grantee’s service for any reason; or (ii) upon the grantee’s scope of
service no longer being involved in the business of the Company. In the event the grantee’s service is terminated for cause or takes
place prior to an IPO other than death or permanent disability, the vested portion of the options will also be forfeited upon such
termination.
In December 2017, the Company granted 720,000 restricted share units under the 2017 Plan to non-employees. All restricted
shares vest over a four-year period, with 25% of the awards vesting on an annual basis.
The following table sets forth the summary of RSU activity under the Company’s 2017 Plan:
Restricted Shares
Unvested, December 31, 2018
Vested
Forfeited
Unvested, December 31, 2019
Number of
shares
540,000
(82,500)
(292,500)
165,000
The total fair value of the restricted shares vested during the years ended December 31, 2017, 2018 and 2019 was nil, RMB455,
and RMB175 (US$25), respectively. The weighted average grant date fair value of the restricted share units granted during the years
ended December 31, 2017, 2018 and 2019 were US$1.92, nil and nil, respectively. As of December 31, 2019, there was RMB2,383
(US$342) unrecognized share-based compensation cost related to restricted shares, which will be recognized over a weighted-average
vesting period of 1.96 years.
The following table sets forth the amount of share-based compensation expense included in each of the relevant financial
statement line items:
Cost of revenues
Selling, general and administrative
Research and development
2017
RMB
34,895
130,994
67,535
233,424
Year ended December 31,
2018
RMB
83,351
368,598
104,262
556,211
2019
RMB
171,053
675,278
238,189
1,084,520
2019
US$
24,570
96,998
34,214
155,782
24. RELATED PARTY TRANSACTIONS
a)
The table below sets forth the major related parties and their relationships with the Group:
Name of related parties
Baidu and its subsidiaries (“Baidu Group”)
Others
Relationship with the Group
Controlling shareholder of the Company
Equity investees
F-59
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Xiaomi Group ceased to be a principal owner of the Company under ASC topic 850, Related Party Disclosures on October 26,
2017, hence the related party transactions with Xiaomi Group for the year ended December 31, 2017 includes transactions that
occurred from January 1, 2017 to October 26, 2017.
b)
The Group had the following related party transactions with the major related parties:
Membership services
Membership services revenue earned from
memberships sold to Baidu Group
Membership services revenue earned from
memberships sold by Xiaomi Group
Membership services revenue earned from
memberships sold by Others
Online advertising revenues
Advertising services provided to Baidu Group
Advertising services provided to Xiaomi Group
Advertising services provided to Others
Content distribution revenues
Content licensed to equity investees
Other revenues
Other services provided to Baidu Group
Other services provided to Xiaomi Group
Others
Interest income
Loan due from equity investees
Cost of revenues
License fees to Baidu Group
Bandwidth fee to Baidu Group
Traffic acquisition and other services provided
by Baidu Group (i)
Commissions to Xiaomi Group
Others (iii)
Selling, general and administrative
Advertising services provided by Baidu Group
Traffic acquisition service provided by Baidu
Group (ii)
Advertising services provided by Xiaomi Group
Others
Research and development
Cloud services provided by Baidu Group
Interest expenses
Loan due to Baidu Group
For the year ended December 31,
2017
RMB
2018
RMB
2019
RMB
2019
US$
4,185
19,855
20,886
3,000
81,450
—
—
—
126
6,361
18,337
9,249
—
189,461
—
13,347
67,452
—
9,674
—
914
9,689
—
1,390
—
88,457
443,503
63,705
58,529
4,625
5,157
29,296
—
—
12,343
—
36,534
—
181,532
2,202
342,744
4,856
601,609
8,315
88,945
8,923
601,065
23,064
976,523
—
42,565
1,817
126,644
—
52,484
479,497
—
86,766
36,074
10,844
1,825
29,932
82,773
139
—
—
822
—
—
3,756
1,773
—
5,248
698
86,417
3,313
140,269
68,875
—
12,463
262
—
—
540
2,833
5,114
19,486
2,799
168,154
461,547
—
805,896
—
1,590,917
—
228,521
F-60
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
(i)
(ii)
As disclosed in Note 9, on April 12, 2018, the Company issued to Baidu an aggregate of 36,860,691 Class B ordinary shares
pursuant to a share purchase agreement with Baidu entered into in February 2018, in exchange for Baidu providing traffic
acquisition and other services in relation with ticket booking service, which was recorded as intangible assets. For the years
ended December 31, 2018 and 2019, RMB126,644, RMB479,497 (US$68,875) was recognized as cost of revenues.
Entered into between the Company and Baidu on March 15, 2010 (amended and restated on August 15, 2010 and December 6,
2011), the services agreement whereby Baidu Group provides traffic acquisition services was recorded as a favorable contract
asset and RMB29,932, RMB nil, and RMB nil (US$ nil) was recognized as selling, general and administrative expense for the
years ended December 31, 2017, 2018 and 2019, respectively. In January 2018, the Company and Baidu agreed to terminate the
traffic acquisition service contract in exchange for Baidu paying a fee of US$27,000 to the Company. The excess of the fee
received by the Company over the book value of the recorded favorable contract asset was accounted for as a deemed
contribution from the controlling shareholder, amounting to RMB104,200.
(iii) The Group entered into a one year revenue sharing arrangement with an equity investee of RMB100,000 in the year ended
December 31, 2018. RMB nil, RMB32,642, and RMB67,358 (US$9,675) was recognized as cost of revenues for the years
ended December 31, 2017, 2018 and 2019, respectively.
For the years ended December 31, 2017, 2018 and 2019, the Group purchased content from equity investees in an amount of
RMB4,250, RMB182,897 and RMB909,450 (US$130,634), respectively.
c)
The Group had the following related party balances with the major related parties:
Amounts due from related parties, current:
Due from Baidu Group (i)
Loans receivable from Others (ii)
Due from Others (iii)
Amounts due from related parties, non-current:
Due from Others
2018
RMB
As of December 31,
2019
RMB
2019
US$
102,960
103,980
74,770
281,710
35,560
105,934
70,499
211,993
52,800
52,800
172,200
172,200
5,108
15,216
10,127
30,451
24,735
24,735
F-61
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Amounts due to related parties, current:
Loans due to Baidu Group (iv)
Due to Baidu Group (v)
Deferred revenue in relation to services to be provided
to an equity investee (vi)
Due to Others
Amounts due to related parties, non-current:
Loans due to Baidu Group (iv)
Due to Baidu Group (v)
Deferred revenue in relation to services to be provided
to an equity investee (vi)
Due to Others
2018
RMB
As of December 31,
2019
RMB
2019
US$
50,000
421,942
94,785
125,663
692,390
650,000
—
631,370
—
1,281,370
50,000
1,014,283
169,677
370,298
1,604,258
650,000
1,570
410,187
126
1,061,883
7,182
145,693
24,373
53,189
230,437
93,367
226
58,920
17
152,530
(i)
The balance mainly represents amounts due from Baidu Group for advertising and other services.
(ii)
The balance mainly represents loans provided to the Group’s equity investees with an interest rate of 5% that will mature in
2020.
(iii) The balance mainly represents amounts due from or paid in advance to its equity investees for content distribution service.
(iv) As of December 31, 2018 and 2019, the total outstanding balance represents an interest-free loan of RMB50,000, which is due
on demand and an interest-free loan of RMB650,000 provided by Baidu in January 2018 that will mature in January 2023.
(v)
The balance as of December 31, 2018 and 2019, represents accrued expenses for bandwidth and cloud services provided by
Baidu Group.
(vi) The balance as of December 31, 2018 and 2019 mainly represents deferred revenue in relation to content distribution, licenses
of intellectual property and traffic support services to be provided to an equity investee.
F-62
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
25. FAIR VALUE MEASUREMENTS
The following table sets forth the financial instruments measured or disclosed at fair value on a recurring basis by level within
the fair value hierarchy as of December 31, 2018 and 2019 and non-recurring fair value measurements as of December 31, 2018 and
2019:
Fair Value Measurements
Quoted Prices
in Active
Market
for Identical
Assets
(Level 1)
RMB
Significant
Other
Observable
Inputs
(Level 2)
RMB
Significant
Unobservable
Inputs
(Level 3)
RMB
Total Gain/ (Losses)
US$
RMB
Recurring
As of December 31, 2018:
Short-term investments
Available-for-sale debt securities
Prepayment and other assets
Option to purchase equity interests of a listed company
Accrued expenses and other liabilities
Contingent consideration liability
Convertible senior notes
As of December 31, 2019:
Short-term investments
Available-for-sale debt securities
Held-to-maturity debt securities
Long-term investments
Available-for-sale debt security
Held-to-maturity debt securities
Prepayment and other assets
Option to purchase equity interests of a listed company
Convertible senior notes
Non-recurring
As of December 31, 2018:
Equity investments at fair value without readily
determinable fair value
As of December 31, 2019:
Long-term investments
Intangible assets, net
Equity investments at fair value without readily
determinable fair value
6,061,832
4,922,514
890,459
3,688,854
490,799
14,142,006
5,866
11,081
10,259
14
356,839
189,639
—
72,302
(169,374)
(99,096)
(24,329)
(14,234)
44,198
7,024
1,009
F-63
Table of Contents
Recurring
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
As of December 31, 2019, the Group estimated the fair value of short-term available-for-sale debt securities and held-to-
maturity debt securities using the income approach, based on quoted market interest rates of similar instruments. The short-term
investments usually have original maturities of less than one year, the carrying value approximates to fair value.
Long-term available-for-sale debt security is a convertible debt instrument issued by a private company, which does not have
readily determinable market values. The fair value of this investment was categorized as Level 3 in the fair value hierarchy. The
Group uses a combination of valuation methodologies, including market and income approaches based on the Group’s best estimate,
which is determined by using information including but not limited to the pricing of recent rounds of financing, future cash flow
forecasts and liquidity factors.
The Group utilized the Black-Scholes option pricing model to determine the fair value of the option granted to the Group to
purchase equity interests of a listed company, with the assistance of an independent third-party valuation firm. As of December 31,
2019, estimates of the volatility for the option pricing model were based on the average annualized standard deviation of the historical
stock prices of the listed company for the past 6.5 months. The estimated expected life of the option was based on the estimated time
to exercise, which was determined to be 6.5 months. The risk-free interest rate was based on the Korean treasury yield for a term
consistent with the estimated expected life.
The contingent consideration liability for the acquisition of Skymoons (Note 3) is classified within Level 3 as the fair value is
measured based on inputs linked to the achievement of the Performance Targets that are unobservable in the market. On July 23, 2019,
the Group waived specified adjusted net profit targets of the Earn-Out and therefore, the contingent consideration liability is no longer
a level 3 fair value measurement as it is payable based on the continued employment of certain key employees.
The Company carries the convertible senior notes at face value less unamortized debt discount and issuance costs on its
consolidated balance sheets, and presents the fair value for disclosure purposes only. The fair value of the convertible senior notes are
classified as Level 2 fair value measurements based on dealer quotes. For further information on the convertible senior notes see Note
15.
The following table presents a reconciliation of the assets and liabilities measured at fair value on a recurring basis using
significant unobservable inputs (Level 3) for the year ended December 31, 2019:
Unrealized loss in the option to purchase equity interests of a listed company and the contingent consideration liability were
recorded as “Other income, net”, in the consolidated statements of comprehensive loss.
Balance as of December 31, 2018
Recognized during the year
Unrealized loss
Settled or transferred out
Balance as of December 31, 2019
Balance as of December 31, 2019 in US$
F-64
Option to
purchase
equity
interests
of a listed company
RMB
Contingent
consideration
liability
RMB
5,866
—
(5,852)
—
14
2
11,081
—
141
(11,222)
—
—
Table of Contents
Non-recurring
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The Group measures certain financial assets, including the investments under equity method at fair value on a non-recurring
basis only if an impairment charge were to be recognized. The fair values of the Group’s privately held investments as disclosed are
determined based on the pricing of recent rounds of financing, future cash flow forecasts and liquidity factors. For equity investments
without readily determinable fair values for which the Company elected to use the measurement alternative starting in 2018, the equity
investment is measured at fair value on a nonrecurring basis when there is an orderly transaction for identical or similar investments of
the same issuer. The fair values of these investments were categorized as Level 3 in the fair value hierarchy.
The Group uses an income approach to determine the fair value of mobile games in development with the assistance of an
independent third-party valuation firm (Note 9). Judgments involved in determining the fair value of mobile games in development
includes forecasts of future cash flows, which are based on the Group’s best estimate of expected revenues and operating costs and
expenses, future capital expenditures and working capital levels, as well as the risk-adjusted discount rate determined based on
comparable companies operating in similar businesses and adjusted for an appropriate risk premium for the related asset.
26. REDEEMABLE CONVERTIBLE PREFERRED SHARES
On March 15, 2010, the Company issued 200,000,000 Series A preferred shares to Providence Equity Partners VI International
L.P. (“Providence Equity Partners”) at US$0.25 per share for a total cash consideration of US$50,000.
On March 17, 2010, the Company issued 6,064,174 Series A-1 preferred shares to Cannes Ventures Limited (formally known as
Dragon Ventures Limited), an entity wholly-owned by Dr. Yu Gong (“Founder of Qiyi”) at US$0.16 per share for a total cash
consideration of US$1,000.
On August 15, 2011, the Company issued 123,103,264 Series B preferred shares to Providence Equity Partners, Indus Asia
Pacific Master Fund, Ltd., Indus Japan Master Fund, Ltd., Indus Pacific Opportunities Master Fund, Ltd., Omaha Capital China
Master Fund II, L.P. and Omaha Capital Principals Limited at US$0.93 per share for a total cash consideration of US$115,000.
On November 2, 2012, pursuant to a share purchase agreement, Baidu purchased 200,000,000 Series A preferred shares and
58,875,477 Series B preferred shares from Providence Equity Partners for a total cash consideration of US$136,500. Furthermore, on
January 22, 2013, pursuant to another share purchase agreement, Baidu purchased 16,056,942 Series B preferred shares from the
Indus Asia Pacific Master Fund, Ltd., Indus Japan Master Fund, Ltd., Indus Pacific Opportunities Master Fund, Ltd., Omaha Capital
China Master Fund II, L.P. and Omaha Capital Principals Limited, for a total cash consideration of US$15,000.
On May 23, 2013, the Company issued 302,891,196 Series C preferred shares to Baidu at US$0.37 per share through conversion
of the convertible promissory notes totaling US$107,619 issued by the Company to Baidu.
On May 24, 2013, the Company issued 848,682,647 Series D preferred shares to Baidu at US$0.42 per share for a total cash
consideration of US$359,300.
On September 18, 2014, the Company issued 686,646,383 Series E preferred shares to Baidu at US$0.42 per share for a total
cash consideration of US$290,700.
On November 11, 2014, the Company issued 546,999,817 Series F preferred shares to Baidu, Prominent TMT Limited and
Xiaomi Ventures Limited (“Xiaomi”) at US$0.73 per share for a total cash consideration of $400,000.
On January 25, 2017, the Company issued US$1,530,000 of convertible notes (the “Notes”) in a private placement, of which
US$300,000 was purchased by Baidu and the remaining US$1,230,000 was purchased by external investors. The Notes bear interest at
a coupon rate of 1.50% per annum with a maturity date of January 25, 2018, and can be converted into redeemable convertible
preferred shares in a qualified financing or at the Company’s election. The conversion option did not meet the definition of a
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
derivative under ASC 815. On October 26, 2017, all outstanding Notes were converted to 215,484,776 Series G1 preferred shares and
798,951,243 Series G2 preferred shares at a conversion price of US$1.51 per share (collectively, the “Series G preferred shares”).
On December 6, 2017, Baidu waived their right to adjust the conversion price of the Series B preferred shares. According to the
Company’s Seventh Amended and Restated Memorandum and Articles of Association, when there is a subsequent issuance of
preferred shares at an issuance price less than any previously issued preferred shares, the effective conversion price of the previously
issued preferred shares are adjusted downward based on a pre-determined formula. Therefore, as the issuance price of the Series B
preferred shares was higher than the respective issuance prices of the Series C preferred shares, Series D preferred shares, Series E
preferred shares and Series F preferred shares, the effective conversion price for the Series B preferred shares was adjusted when the
respective preferred shares were issued. As a result of the waiver, the conversion price of the Series B preferred shares was adjusted
back to the initial conversion price of US$0.93 per share.
The key terms of the Series A preferred shares, Series A-1 preferred shares, Series B preferred shares, Series C preferred shares,
Series D preferred shares, Series E preferred shares, Series F preferred shares, and Series G preferred shares (collectively the
“Preferred Shares”) are summarized below:
Dividends
No cash dividend should be paid on or declared and set aside for any ordinary share during any fiscal year unless and until a
dividend in like amount has been paid on or declared and set aside for each outstanding preferred share, on an as if converted basis.
In the event a dividend is declared payable in securities of other parties, assets (excluding cash dividends) or options or rights to
purchase any such securities or evidences of indebtedness, the holders of the Preferred Shares shall be entitled to a proportionate share
of any such dividend on an as if converted basis.
In the event that dividends are declared immediately prior to, and in the event of, a conversion of the Preferred Shares, the
Company will pay the full amount of any such dividends in cash to the applicable holders of the Preferred Shares subject to such
conversion.
For the periods presented, no dividends were declared by the Company’s Board of Directors on the Preferred Shares.
Voting Rights
Each preferred shareholder (excluding the Series G2 preferred shares) is entitled to the number of votes equal to the number of
ordinary shares into which such holder’s preferred shares could be converted. Unless otherwise disclosed elsewhere, preferred
shareholders will vote together with ordinary shareholders, and not as a separate class or series, on all matters put before the
shareholders. Prior to an IPO, the Series G2 preferred shares are non-voting shares and do not entitle the Series G2 preferred shares to
vote unless Baidu ceases to be the largest shareholder of the Company.
Liquidation Preference
In the event of liquidation, dissolution or winding up of the Company or any deemed liquidation event as defined in the
preferred shares agreements, the assets or surplus funds of the Company available for distribution will be distributed as follows:
•
Prior to and in preference to any distribution of any of the assets or surplus funds of the Company to the holders of the
Series A-1 preferred shares or the ordinary shares or any other class or series of shares by reason of their ownership of
such shares, the holders of the Series A preferred shares, Series B preferred shares, Series C preferred shares, Series D
preferred shares, Series E preferred shares, Series F preferred shares and Series G preferred shares (“Series Preferred
Shares”), ranking pari passu therewith, will be entitled to, in each case, as applicable, receive the amount equal to the
greater of: (i) 150% of the original issue price for each Series A preferred share, Series B preferred share, Series C
preferred share, Series D preferred share, Series E preferred share and Series F preferred share and 100% of the
original issue price for each Series G preferred share then held by the preferred shareholders and in addition, an
amount equal to all declared but unpaid dividends on such preferred shares; and (ii) such amount per share as would
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
have been payable had all Preferred Shares been converted into ordinary shares immediately prior to such deemed
liquidation event (“Series Preferred Liquidation Preference Amount”).
•
If upon the occurrence of a deemed liquidation event, the assets and funds thus distributed among the holders of the
Series Preferred Shares are insufficient to permit the payment to such holders of the applicable full Series Preferred
Liquidation Preference Amount, then the assets and funds of the Company legally available for distribution will be
first distributed ratably among the Series F preferred shareholders in proportion to the Series F liquidation preference
amount that each such holder is otherwise entitled to receive. To the extent that the Company has remaining assets
and funds after distribution to Series F preferred shareholders pursuant to the preceding sentence, then the assets and
funds of the Company legally available for distribution will be distributed ratably and pari passu, with neither having
priority over the other, among the holders of the Series A preferred shares, Series B preferred shares, Series C
preferred shares, Series D preferred shares and Series E preferred shares (“Existing Series Preferred Shares”) in
proportion to the Series Preferred Liquidation Preference Amount each such holder is otherwise entitled to receive.
•
After payment has been made to holders of the Series Preferred Shares of the applicable full Series Preferred
Liquidation Preference Amount, prior and in preference to any distribution of any of the remaining assets or surplus
funds of the Company to the holders of the ordinary shares or any other class or series of shares by reason of their
ownership of such shares, the holders of the Series A-1 preferred shares will be entitled to receive the amount equal to
the greater of (i) 100% of the Series A-1 original issue price for each such series A-1 preferred shares then held by
them and, in addition, an amount equal to all declared but unpaid dividends on such series A-1 preferred share, or
(ii) such amount per share as would have been payable had all Preferred Shares been converted into ordinary shares
immediately prior to such deemed liquidation event (the amount payable pursuant to this sentence is hereinafter
referred to as the “Series A-1 Liquidation Preference Amount”). If upon the occurrence of a deemed liquidation event,
the assets and funds thus distributed among the holders of the series A-1 preferred shares are insufficient to permit the
payment to such holders of the full Series A-1 Liquidation Preference Amount, then the entire assets and funds of the
Company legally available for distribution will be distributed ratably among the holders of the Series A-1 preferred
shares in proportion to the Series A-1 Liquidation Preference Amount that each such holder is otherwise entitled to
receive.
After payment is made to the holders of the Preferred Shares in accordance with the above, the remaining assets and funds of the
Company available for distribution to ordinary shareholders, if any, will be distributed on a pro rata basis, based upon the number of
ordinary shares held by each such holder.
Conversion rights
Each holder of the Preferred Shares (excluding the Series G2 preferred shares) has the right, at each holder’s sole discretion, to
convert at any time and from time to time, all or any portion of the Preferred Shares into ordinary shares. The Series G2 preferred
shares are not convertible into Ordinary Shares prior to an IPO unless Baidu ceases to be the largest shareholder of the Company, at
which time the Series G2 preferred shares has the right, at each holders’ sole discretion, to convert at any time and from time to time,
all or any portion of the Series G2 preferred shares into ordinary shares. The initial conversion price is the stated issuance price for
each series of preferred shares. The initial conversion ratio is on a one for one basis and subject to adjustments in the event that the
Company issues additional ordinary shares through options or convertible instruments for a consideration per share received by the
Company less than the original respective conversion prices, as the case may be, in effect on the date of and immediately prior to such
issue. In such event, the respective conversion price is reduced, concurrently with such issue, to a price as adjusted according to an
agreed-upon formula. The above conversion prices are also subject to adjustments on a proportional basis upon other dilution events.
The Preferred Shares are automatically converted into ordinary shares upon the earlier of (1) immediately prior to and
conditioned upon the closing of an IPO; or (2) election in writing by the holders of at least two-thirds of the then outstanding Series A
preferred shares, Series B preferred shares, Series C preferred shares, Series D preferred shares and Series E preferred shares, voting
as a class; or (3) with respect to the Series F preferred shares, at the date and time as determined by each holder of the Series F
preferred shares; or (4) with respect to the Series G preferred shares, election in writing by the holders of at least two-thirds of the
outstanding Series G1 preferred shares.
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Registration Rights
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
The Preferred Shares also contain registration rights which: (1) allow the holders of the Preferred Shares to demand the
Company to file a registration statement covering the offer and sale of the ordinary shares issuable or issued upon conversion of the
Preferred Shares at any time or from time to time after the earlier of (i) the fourth anniversary after the closing of the Series G
preferred shares and (ii) the 180th day following the closing of an IPO; (2) require the Company to offer preferred shareholders an
opportunity to include in a registration if the Company proposes to file a registration statement for a public offering of other securities;
and (3) allow the preferred shareholders to request the Company to file a registration on Form F-3 when the Company is eligible to
use Form F-3. The Company is required to use its best efforts to effect the registration if requested by the preferred shareholders, but
there is no requirement to pay any monetary or non-monetary consideration for non-performance. The registration rights will
terminate on the later of: (i) the date that is four years from the date of closing of an IPO, (ii) the date that is eight years from the date
of closing of the Series G preferred shares, and (ii) with respect to any security holder, the date on which such holder may sell all of its
registrable securities under Rule 144 of the Securities Act in any three month period.
Redemption
Existing Series Preferred Shares are redeemable at the holders’ option on December 31, 2016 and may become redeemable at
the holders’ option if the following event is triggered:
•
The occurrence of an Adverse Legal Development, as determined by either the Board of Directors or the holders of at
least a majority of the then outstanding Existing Series Preferred Shares and the Company is unable to restructure the
ownership of the Company to comply with the PRC laws within six months following the occurrence of an Adverse
Legal Development. An Adverse Legal Development is defined as any changes to PRC laws which results in the
ownership of the Company or any of its operating subsidiaries in the PRC or any of the VIE Contractual
Arrangements to become (i) unlawful or subject to material conditions or restrictions which materially impair the
economic benefits that the Company expects to derive or (ii) impairs the industry in which the operating subsidiaries
in the PRC and VIEs operate.
With respect to the Series F preferred shares, they are redeemable at the holders’ option on November 11, 2018 and may
become redeemable upon the occurrence of an Adverse Legal Development.
With respect to the Series G preferred shares, they are redeemable at the holders’ option if an IPO does not occur five years after
the Series G preferred shares are first issued.
Prior to the issuance of the Series G preferred shares, upon the Company’s receipt of a written redemption notice from (i) the
holders of at least two-thirds of the then outstanding Existing Series Preferred Shares, voting together as a single class on an as-
converted basis; or (ii) any holder of Series F preferred shares, the Company will redeem, on a pari passu basis, at a redemption price
for each Series Preferred Shares (excluding the Series G preferred shares) equal to the greater of:
•
•
each Series Preferred Shares’ (excluding the Series G preferred shares) original issue price x (115%)N; and
the then current fair market value of such Series Preferred Shares (excluding the Series G preferred shares, as
determined in good faith by the Board of Directors) on the date of the redemption notice, including all declared but
unpaid dividends thereon up to the redemption date.
N = a fraction the numerator of which is the number of calendar days between the date on which any Series Preferred Shares
(excluding the Series G preferred shares), as the case may be, are first issued and the redemption date and the denominator of which is
365, minus all dividends paid in cash thereon plus all declared but unpaid dividends thereon, each up to the redemption date.
Upon the issuance of the Series G preferred shares, the redemption price of the Series A preferred shares, Series B preferred
shares, Series C preferred shares, Series D preferred shares, Series E preferred shares, and Series F preferred shares were modified to
be the same as the Series G preferred shares, which is equal to each preferred share’s original issue price x (108%)N, where N = a
fraction the numerator of which is the number of calendar days between the date on which any preferred share, as the case may be, are
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
first issued and the redemption date and the denominator of which is 365, minus all dividends paid in cash thereon plus all declared
but unpaid dividends thereon, each up to the redemption date.
Accounting for Preferred Shares
The Series Preferred Shares are classified as mezzanine equity as they may be redeemed at the option of the holders on or after
an agreed upon date outside the sole control of the Company while the Series A-1 preferred shares are also classified as mezzanine
equity as they may be redeemed upon a deemed liquidation event. The holders of the Preferred Shares have the ability to convert the
instrument into the Company’s ordinary shares. The Company uses the whole instrument approach to determine whether the nature of
the host contract in a hybrid instrument is more akin to debt or to equity. The Company evaluated the embedded conversion option in
the Preferred Shares to determine if there were any embedded derivatives requiring bifurcation and to determine if there were any
beneficial conversion features. The conversion option of the Preferred Shares does not qualify for bifurcation accounting because the
conversion option is clearly and closely related to the host equity instrument and the underlying ordinary shares are not publicly traded
nor readily convertible into cash. The contingent redemption options and registration rights of the Preferred Shares did not qualify for
bifurcation accounting because the underlying ordinary shares were neither publicly traded nor readily convertible into cash. There
were no embedded derivatives that are required to be bifurcated.
Beneficial conversion features (“BCF”) exist when the conversion price of the preferred shares is lower than the fair value of the
ordinary shares at the commitment date, which is the issuance date of the respective series of preferred shares. When a BCF exists as
of the commitment date, its intrinsic value is bifurcated from the carrying value of the preferred shares as a contribution to additional
paid-in capital. On the commitment date of the Series A preferred shares, Series A-1 preferred shares, Series B preferred shares, Series
C preferred shares, Series D preferred shares, Series E preferred shares, Series F preferred shares and Series G preferred shares, the
most favorable conversion price used to measure the beneficial conversion feature were US$0.25, US$0.16, US$0.93, US$0.37,
US$0.42, US$0.42, US$0.73 and US$1.51, respectively. No beneficial conversion feature was recognized for the Series A preferred
shares, Series A-1 preferred shares, Series B preferred shares, Series C preferred shares, Series D preferred shares, Series E preferred
shares, Series F preferred shares and Series G preferred shares as the fair value per ordinary share at the commitment date were
US$0.12, US$0.12, US$0.39, US$0.25, US$0.25, US$0.33, US$0.59 and US$0.89, respectively, which was less than the most
favorable conversion price. The Company determined the fair value of ordinary shares with the assistance of an independent third
party valuation firm.
The contingent conversion price adjustment is accounted for as a contingent BCF. In accordance with ASC paragraph 470-20-
35-1, changes to the conversion terms that would be triggered by future events not controlled by the issuer should be accounted as
contingent conversions, and the intrinsic value of such conversion options would not be recognized until and unless a triggering event
occurred. No contingent BCF was recognized for any of the Preferred Shares for the year ended December 31, 2017, respectively.
As the Preferred Shares will become redeemable solely based on the passage of time should the contingent events not occur, the
Company elected to recognize changes in the redemption value over the period from the date of issuance to the earliest redemption
date of the Series Preferred Shares using the interest method.
On December 31, 2016, the Existing Series Preferred Shares were currently redeemable and the carrying amounts were adjusted
to its maximum redemption amount.
When the convertible notes were converted into Series G preferred shares in October 2017, the redemption price of the Series A
preferred shares, Series B preferred shares, Series C preferred shares, Series D preferred shares, Series E preferred shares and Series F
preferred shares were modified to be the same as the Series G preferred shares. A negative accretion of RMB5,073,140 was recorded
as an increase to the net income attributable to ordinary shareholders for the year ended December 31, 2017 as a result of the change
in redemption price. Series F preferred shares are not currently redeemable and this change in redemption price was considered a
change in accounting estimate in accordance with ASC 480-10-S99-3A paragraph 15(a) and a new effective interest rate was
determined and prospectively applied to accrete the carrying amount of the Series F preferred shares to the future expected contractual
cash flows (the new redemption amount). The amendments to the Series A preferred shares, Series B preferred shares, Series C
preferred shares, Series D preferred shares, Series E preferred shares and Series F preferred shares as a result of the issuance of Series
G preferred shares is accounted for as a modification as the fair value of each related series of preferred share immediately after the
amendment is not significantly different from its fair value immediately before the amendment.
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
With the assistance of an independent third party valuation firm, the Company determined that the change in fair value of a
Series B preferred share immediately before and after the December 2017 amendment exceeded 10% and the modification of the
Series B preferred shares was accounted for as an extinguishment. The RMB363,279 difference between the fair value of the Series B
preferred shares based on the amended terms and the carrying amount of the Series B preferred shares is recorded as a decrease to net
income attributable to ordinary shareholders for the year ended December 31, 2017.
Upon completion of the Company’s IPO on April 3, 2018, all redeemable convertible preferred shares were converted into
ordinary shares (Note 20).
27. ACCUMULATED OTHER COMPREHENSIVE INCOME
The changes in accumulated other comprehensive income by component, net of tax, were as follows:
Balance at December 31, 2016
Other comprehensive (loss)/income before
reclassification
Amounts reclassified from accumulated other
comprehensive income
Net current-period other comprehensive loss
Other comprehensive loss attributable to
noncontrolling interests
Balance at December 31, 2017
Other comprehensive income before reclassification
Amounts reclassified from accumulated other
comprehensive income
Net current-period other comprehensive income/(loss)
Other comprehensive income attributable to
noncontrolling interests
Balance at December 31, 2018
Other comprehensive income before reclassification
Amounts reclassified from accumulated other
comprehensive income
Net current-period other comprehensive income/(loss)
Other comprehensive (income)/loss attributable to
noncontrolling interests and redeemable
noncontrolling interests
Balance at December 31, 2019
Balance at December 31, 2019 in US$
Foreign currency
translation
adjustment
RMB
Unrealized gain on
available-for-sale
debt securities
RMB
356,392
2,978
Total
RMB
359,370
(264,774)
52,744
(212,030)
—
(264,774)
(54,214)
(1,470)
(54,214)
(266,244)
—
91,618
1,787,553
—
1,787,553
—
1,879,171
228,974
—
228,974
—
—
93,126
1,845,888
1,508
58,335
(59,024)
(59,024)
(689) 1,786,864
(44)
775
9,338
(44)
1,879,946
238,312
(9,635)
(297)
(9,635)
228,677
(1,926)
2,106,219
302,539
21
499
72
(1,905)
2,106,718
302,611
The amounts reclassified out of accumulated other comprehensive income represent realized gains on the available-for-sale debt
securities upon their maturity. The amounts reclassified were determined on the basis of specific identification.
The following table sets forth the tax benefit/(expense) allocated to each component of other comprehensive income for the
years ended December 31, 2017, 2018 and 2019:
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Unrealized gains on available-for-sale debt securities
Other comprehensive income before reclassification
Amounts reclassified from accumulated other
comprehensive income
Net current-period other comprehensive income
28.
SUBSEQUENT EVENT
For the year ended December 31,
2017
RMB
2018
RMB
2019
RMB
2019
US$
—
—
—
(1,499)
(1,672)
1,405
(94)
1,727
55
(240)
248
8
Beginning in January 2020, the recent outbreak of coronavirus (COVID-19) has impacted the Group’s operations, including
production and schedule of new content, lower work efficiency and productivity, service quality, and financial performance generally.
As of the date of this report, the Group have experienced a decline in our online advertising revenues, which has been offset by an
increase in revenue from membership services. However, given the uncertainty surrounding the COVID-19 outbreak, the duration of
the business disruption and related financial impact cannot be reasonably estimated at this time.
F-71
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
29. CONDENSED FINANCIAL INFORMATION OF THE PARENT COMPANY
Condensed Balance Sheets
ASSETS
Current assets:
Cash and cash equivalents
Restricted cash
Short-term investments
Prepayments and other assets
Amounts due from entities within the Group
Total current assets
Non-current assets:
Long-term investments
Investment in subsidiaries, VIEs and VIEs’ subsidiaries
Amounts due from entities within the Group
Total non-current assets
Total assets
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities
Accrued expenses and other liabilities
Non-current liabilities
Convertible senior notes
Other non-current liabilities
Total non-current liabilities
Total liabilities
Note
As of December 31,
2018
RMB
2019
RMB
2,071,921
508,987
2,524,609
8,791
16,528,487
2,774,681
—
1,237,730
16,849
17,967,978
2019
US$
398,558
—
177,789
2,420
2,580,939
21,642,795
21,997,238
3,159,706
137,564
372,373
695,906
1,205,843
—
—
—
—
—
—
—
—
22,848,638
21,997,238
3,159,706
57,284
99,823
14,339
15
4,712,284
42,139
12,296,868
29,533
1,766,335
4,242
4,754,423
12,326,401
1,770,577
4,811,707
12,426,224
1,784,916
Commitments and contingencies
Shareholders’ equity:
Class A ordinary shares (US$0.00001 par value;
94,000,000,000 shares authorized as of December 31, 2018
and 2019, respectively; 2,580,950,531 and 2,603,890,438 shares issued as of
December 31, 2018 and 2019, respectively; 2,199,425,905 and 2,259,125,125
shares outstanding as of December 31, 2018 and 2019, respectively)
Class B ordinary shares (US$0.00001 par value; 5,000,000,000 and 5,000,000,000
shares authorized as of December 31, 2018 and 2019, respectively;
2,876,391,396 and 2,876,391,396 shares issued and outstanding as of
December 31, 2018 and 2019, respectively)
Additional paid-in capital
Accumulated deficit
Accumulated other comprehensive income
Total shareholders’ equity
18
20
20
21
27
138
142
20
183
39,666,150
(23,509,486)
1,879,946
183
41,298,328
(33,834,357)
2,106,718
26
5,932,134
(4,860,001)
302,611
18,036,931
9,571,014
1,374,790
Total liabilities and shareholders’ equity
22,848,638
21,997,238
3,159,706
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iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Condensed Statements of Comprehensive Loss
Operating costs and expenses:
Selling, general and administrative
Operating loss
2017
RMB
Year ended December 31,
2019
RMB
2018
RMB
2019
US$
(6,058)
(48,253)
(14,946)
(2,147)
Share of losses of subsidiaries, VIEs and VIEs’ subsidiaries
Interest income
Interest expenses
Foreign exchange gain/(loss), net
Other expense, net
(3,963,264)
101,851
(116,989)
247,528
—
(8,573,048)
260,360
(25,550)
(694,907)
(28,378)
(9,593,221)
133,930
(603,449)
(118,439)
(127,204)
(1,377,980)
19,238
(86,680)
(17,013)
(18,272)
Net loss
(3,736,932)
(9,109,776)
(10,323,329)
(1,482,854)
Accretion of redeemable convertible preferred shares
Accretion of redeemable noncontrolling interests
Extinguishment and reissuance of Series B preferred shares
5,073,140
—
(363,279)
(298,990)
—
—
—
(1,542)
—
—
(222)
—
Net income/(loss) attributable to ordinary shareholders
972,929
(9,408,766)
(10,324,871)
(1,483,076)
Other comprehensive income
Foreign currency translation adjustments
Unrealized losses on available-for-sale debt securities
(264,774)
(1,470)
1,787,553
(733)
227,048
(276)
32,613
(40)
Total other comprehensive (loss)/income, net of tax
(266,244)
1,786,820
226,772
32,573
Comprehensive loss
(4,003,176)
(7,322,956)
(10,096,557)
(1,450,281)
F-73
Table of Contents
iQIYI, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017, 2018 AND 2019—continued
(Amounts in thousands of Renminbi (“RMB”) and U.S. dollars (“US$”),
except for number of shares (or ADS) and per share (or ADS) data)
Condensed Statements of Cash Flows
Net cash provided by/(used for) operating activities
Net cash used for investing activities
Net cash provided by financing activities
Effect of exchange rate changes on cash, cash equivalents and
restricted cash
Net (decrease)/increase in cash, cash equivalents and
restricted cash
Cash, cash equivalents and restricted cash at the beginning of
the year
Cash, cash equivalents and restricted cash at the end of the year
Basis of presentation
2017
RMB
55,245
(10,468,969)
10,528,236
Year ended December 31,
2019
2018
RMB
RMB
(122,370)
(7,268,873)
7,489,321
87,322
(17,575,740)
19,703,701
2019
US$
(17,577)
(1,044,108)
1,075,774
(217,839)
269,735
95,695
13,746
(103,327)
2,485,018
193,773
27,835
199,217
95,890
95,890
2,580,908
2,580,908
2,774,681
370,724
398,559
For the presentation of the parent company only condensed financial information, the Company records its investments in
subsidiaries and VIEs under the equity method of accounting as prescribed in ASC 323. The subsidiaries, VIEs and VIEs’ subsidiaries
losses are reported as “Share of losses of subsidiaries, VIEs and VIEs’ subsidiaries” on the condensed statements of comprehensive
loss. Under the equity method of accounting, the Company’s carrying amount of its investment in subsidiaries for its share of the
subsidiaries, VIEs and VIEs’ subsidiaries cumulative losses was reduced to nil as of December 31, 2019 and the carrying amount of
“Amounts due from entities within the Group” was further adjusted and the Company committed to provide financial support to its
VIEs as disclosed in Note 1.
The subsidiaries did not pay any dividends to the Company for the periods presented.
The Company does not have significant commitments or long-term obligations as of the period end other than those presented.
The parent company only financial statements should be read in conjunction with the Company’s consolidated financial
statements.
Exhibit 2.5
Description of rights of each class of securities
registered under Section 12 of the Securities Exchange Act of 1934 (the “Exchange Act”)
American Depositary Shares (“ADSs”) each representing seven Class A ordinary shares of
iQIYI, Inc., (the “we,” “our,” “our company,” or “us”) are listed and traded on the Nasdaq
Global Market and, in connection with this listing (but not for trading), the Class A ordinary
shares are registered under Section 12(b) of the Exchange Act. This exhibit contains a
description of the rights of (i) the holders of Class A ordinary shares and (ii) the holders of
ADSs. Class A ordinary shares underlying the ADSs are held by JPMorgan Chase Bank, N.A., as
depositary, and holders of ADSs will not be treated as holders of the Class A ordinary shares.
F-74
Description of Class A Ordinary Shares
The following is a summary of material provisions of our currently effective ninth amended and
restated memorandum and articles of association (the “Memorandum and Articles of
Association”), as well as the Companies Law (as amended) of the Cayman Islands (the
"Companies Law") insofar as they relate to the material terms of our ordinary shares.
Notwithstanding this, because it is a summary, it may not contain all the information that you
may otherwise deem important. For more complete information, you should read the entire
Memorandum and Articles of Association, which has been filed with the SEC as an exhibit to
our Registration Statement on Form F-1 (File No. 333-223263).
Type and Class of Securities (Item 9.A.5 of Form 20-F)
Each Class A ordinary share has US$0.00001 par value. The number of Class A ordinary shares
that have been issued as of the last day of the financial year ended December 31, 2019 is
provided on the cover of the annual report on Form 20-F filed on March 12, 2020 (the “2019
Form 20-F”). Our Class A ordinary shares may be held in either certificated or uncertificated
form.
Preemptive Rights (Item 9.A.3 of Form 20-F)
Our shareholders do not have preemptive rights.
Limitations or Qualifications (Item 9.A.6 of Form 20-F)
We have a dual-class voting structure such that our ordinary shares consist of Class A ordinary
shares and Class B ordinary shares. Each Class A ordinary share shall entitle the holder thereof
to one vote on all matters subject to the vote at general meetings of our company, and each Class
B ordinary share shall entitle the holder thereof to ten votes on all matters subject to the vote at
general meetings of our company. Due to the super voting power of Class B ordinary share
holder, the voting power of the Class A ordinary shares may be materially limited.
Rights of Other Types of Securities (Item 9.A.7 of Form 20-F)
Not applicable.
Rights of Class A Ordinary Shares (Item 10.B.3 of Form 20-F)
Classes of Ordinary Shares
Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares (and a
further class of authorized but undesignated shares). Except for conversion rights and voting
rights, the Class A ordinary shares and Class B ordinary shares shall carry equal rights and rank
pari passu with one another, including but not limited to the rights to dividends (subject to the
ability of the board of directors, under our Memorandum and Articles of Association, to
determine that a dividend shall be paid wholly or partly by the distribution of specific assets
(which may consist of the shares or securities of any other company) and to settle all questions
concerning such distribution (including fixing the value of such assets, determining that cash
payment shall be made to some shareholders in lieu of specific assets and vesting any such
specific assets in trustees on such terms as the directors think fit)) and other capital distributions.
Conversion
Our Class B ordinary shares may be converted into the same number of Class A ordinary shares
by the holders thereof at any time, while Class A ordinary shares cannot be converted into Class
B ordinary shares under any circumstances.
Dividends
The holders of our ordinary shares are entitled to such dividends as may be declared by our
board of directors (provided always that dividends may be declared and paid only out of funds
legally available therefor, namely out of either profit, retained earnings or our share premium
account, and provided further that a dividend may not be paid if this would result in our company
being unable to pay its debts as they fall due in the ordinary course of business).
Voting Rights
Holders of Class A ordinary shares and Class B ordinary shares shall, at all times, vote together
as one class on all matters submitted to a vote by the members at any of our general meetings.
Each Class A ordinary share shall be entitled to one vote on all matters subject to the vote at
general meetings of our company, and each Class B ordinary share shall be entitled to ten votes
on all matters subject to the vote at general meetings of our company. Voting at any meeting of
shareholders is by show of hands unless a poll is demanded. A poll may be demanded by the
chairman of such meeting or any one shareholder present in person or by proxy.
Walkers (Hong Kong), our counsel as to Cayman Islands law, has advised that such voting
structure is in compliance with current Cayman Islands law as in general terms, a company and
its shareholders are free to provide in the articles of association for such rights as they consider
appropriate, subject to such rights not being contrary to any provision of the Companies Law and
not inconsistent with common law.
An ordinary resolution to be passed by the shareholders requires the affirmative vote of a simple
majority of the votes attached to the ordinary shares cast by those shareholders entitled to vote
who are present in person or by proxy (or, in the case of corporations, by their duly authorized
representatives) at a general meeting, while a special resolution requires the affirmative vote of a
majority of no less than two-thirds of the votes attached to the ordinary shares cast by those
shareholders who are present in person or by proxy (or, in the case of corporations, by their duly
authorized representatives) at a general meeting. Both ordinary resolutions and special
resolutions may also be passed by a unanimous written resolution signed by all the shareholders
of our company, as permitted by the Companies Law and our Memorandum and Articles of
Association. A special resolution will be required for important matters such as a change of name
or making changes to our Memorandum and Articles of Association.
Baidu and its affiliates has the right to appoint, remove and replace a majority of our directors as
long as it holds no less than 50% of the voting power of our company.
3
Transfer of Ordinary Shares
Any of our shareholders may transfer all or any of his or her ordinary shares by an instrument of
transfer in the usual or common form or any other form approved by our board of directors.
However, our board of directors may, in its absolute discretion, decline to register any transfer of
any ordinary share which is not fully paid up or on which our company has a lien. Our board of
directors may also decline to register any transfer of any ordinary share unless:
•
•
•
•
•
the instrument of transfer is lodged with us, accompanied by the certificate for the
ordinary shares to which it relates and such other evidence as our board of directors may
reasonably require to show the right of the transferor to make the transfer;
the instrument of transfer is in respect of only one class of shares;
the instrument of transfer is properly stamped, if required;
a fee of such maximum sum as the Nasdaq Global Market may determine to be payable,
or such lesser sum as the board of directors may from time to time require, is paid to our
company in respect thereof; and
in the case of a transfer to joint holders, the transfer is not to more than four joint holders.
If our directors refuse to register a transfer they are required, within three months after the date
on which the instrument of transfer was lodged, to send to each of the transferor and the
transferee notice of such refusal.
Liquidation Rights
On a return of capital on winding up or otherwise (other than on conversion, redemption or
purchase of ordinary shares or, on a winding up, with the sanction of a special resolution of our
company and any other sanction required by the Companies Law), assets available for
distribution among the holders of ordinary shares will be distributed among the holders of the
ordinary shares in proportion to the par value of the shares held by them (subject to, on a
winding up where the assets available for distribution amongst our shareholders shall be more
than sufficient to repay the whole of the share capital at the commencement of the winding up, a
deduction from ordinary shares in respect of which there are monies due of all monies payable to
our company for unpaid calls or otherwise). If our assets available for distribution are
insufficient to repay all of the paid-up capital, the assets will be distributed so that, as nearly as
may be, the losses are borne by our shareholders in proportion to the par value of the shares held
by them. We are a “limited liability” company registered under the Companies Law, and under
the Companies Law, the liability of our members is limited to the amount, if any, unpaid on the
shares respectively held by them. Our current memorandum of association contains a declaration
that the liability of our members is so limited.
4
Calls on Ordinary Shares and Forfeiture of Ordinary shares
Our board of directors may from time to time make calls upon shareholders for any amounts
unpaid on their ordinary shares (together with any interests which may have accrued). The
ordinary shares that have been called upon and remain unpaid are subject to forfeiture.
Redemption, Repurchase and Surrender of Ordinary Shares
We may issue shares on terms that such shares are subject to redemption, at our option or at the
option of the holders thereof, on such terms and in such manner as may be determined, before
the issue of such shares, by our board of directors or by an ordinary resolution of our
shareholders. Our company may also repurchase any of our shares provided that the manner and
terms of such purchase have been approved by our board of directors or by ordinary resolution of
our shareholders, or are otherwise authorized by our Memorandum and Articles of Association.
Under the Companies Law, the redemption or repurchase of any share may be paid out of our
company’s profits or out of the proceeds of a fresh issue of shares made for the purpose of such
redemption or repurchase, or out of capital (including share premium account and capital
redemption reserve) if our company can, immediately following such payment, pay its debts as
they fall due in the ordinary course of business. In addition, under the Companies Law no such
share may be redeemed or repurchased (a) unless it is fully paid up, (b) if such redemption or
repurchase would result in there being no shares outstanding other than shares held as treasury
shares, or (c) if the company has commenced liquidation. In addition, our company may accept
the surrender of any fully paid share for no consideration.
Requirements to Change the Rights of Holders of Class A Ordinary Shares (Item 10.B.4 of
Form 20-F)
Variations of Rights of Shares
If at any time, our share capital is divided into different classes of shares, all or any of the rights
attached to any such class may (subject to any rights or restrictions for the time being attached to
any class of share) only be materially adversely varied with the consent in writing of the holders
of two-thirds of the issued shares of that class or with the sanction of a resolution passed at a
separate meeting of the holders of the shares of that class by the holders of two-thirds of the
issued shares of that class. The rights conferred upon the holders of the shares of any class issued
with preferred or other rights will not, unless otherwise expressly provided by the terms of issue
of the shares of that class, be deemed to be materially adversely varied by the creation or issue of
further shares ranking pari passu with or subsequent to such existing class of shares or the
redemption or purchase of any shares of any class by us. The rights of the holders of shares shall
not be deemed to be materially adversely varied by the creation or issue of shares with preferred
or other rights including, without limitation, the creation of shares with enhanced or weighted
voting rights.
Limitations on the Rights to Own Class A Ordinary Shares (Item 10.B.6 of Form 20-F)
There are no limitations under the laws of the Cayman Islands or under the Memorandum and
Articles of Association that limit the right of non-resident or foreign owners to hold or vote Class
A ordinary shares, other than anti-takeover provisions contained in the Memorandum and
5
Articles of Association to limit the ability of others to acquire control of our company or cause
our company to engage in change-of-control transactions.
Provisions Affecting Any Change of Control (Item 10.B.7 of Form 20-F)
Anti-Takeover Provisions in the Memorandum and Articles of Association. Some provisions of
our current memorandum and articles of association may discourage, delay or prevent a change
in control of our company or management that shareholders may consider favorable, including
provisions that authorize our board of directors to issue preferred shares in one or more series
and to designate the price, rights, preferences, privileges and restrictions of such preferred shares
without any further vote or action by our shareholders.
However, under Cayman Islands law, our directors may only exercise the rights and powers
granted to them under our memorandum and articles of association, as amended and restated
from time to time, for a proper purpose and for what they believe in good faith to be in the best
interests of our company.
For so long as Baidu Holdings Limited, or Baidu, and its affiliates collectively hold no less than
50% of the voting power of our company, Baidu shall be entitled to appoint, remove and replace
a majority of the directors.
Ownership Threshold (Item 10.B.8 of Form 20-F)
There are no provisions under the laws of the Cayman Islands or under the Memorandum and
Articles of Association that govern the ownership threshold above which shareholder ownership
must be disclosed.
Differences Between the Law of Different Jurisdictions (Item 10.B.9 of Form 20-F)
The Companies Law is derived, to a large extent, from the older Companies Acts of England but
does not follow recent United Kingdom statutory enactments, and accordingly there are
significant differences between the Companies Law and the current Companies Act of England.
In addition, the Companies Law differs from laws applicable to United States corporations and
their shareholders. Set forth below is a summary of the significant differences between the
provisions of the Companies Law applicable to us and the comparable provisions of the laws
applicable to companies incorporated in the United States and their shareholders.
Mergers and Similar Arrangements. The Companies Law permits mergers and consolidations
between Cayman Islands companies and between Cayman Islands companies and non-Cayman
Islands companies. For these purposes, (a) “merger” means the merging of two or more
constituent companies and the vesting of their undertaking, property and liabilities in one of such
companies as the surviving company and (b) a “consolidation” means the combination of two or
more constituent companies into a combined company and the vesting of the undertaking,
property and liabilities of such companies to the consolidated company. In order to effect such a
merger or consolidation, the directors of each constituent company must approve a written plan
of merger or consolidation, which must then be authorized by (a) a special resolution of the
shareholders of each constituent company, and (b) such other authorization, if any, as may be
specified in such constituent company’s articles of association. The written plan of merger or
6
consolidation must be filed with the Registrar of Companies together with a declaration as to the
solvency of the consolidated or surviving company, a statement of the assets and liabilities of
each constituent company and an undertaking that a copy of the certificate of merger or
consolidation will be given to the members and creditors of each constituent company and that
notification of the merger or consolidation will be published in the Cayman Islands Gazette.
Dissenting shareholders have the right to be paid the fair value of their shares (which, if not
agreed between the parties, will be determined by the Cayman Islands court) if they follow the
required procedures, subject to certain exceptions. Court approval is not required for a merger or
consolidation which is effected in compliance with these statutory procedures.
In addition, there are statutory provisions that facilitate the reconstruction and amalgamation of
companies, provided that the arrangement is approved by a majority in number of each class of
shareholders or creditors (representing 75% by value) with whom the arrangement is to be made
and who must, in addition, represent three-fourths in value of each such class of shareholders or
creditors, as the case may be, that are present and voting either in person or by proxy at a
meeting, or meetings, convened for that purpose. The convening of the meetings and
subsequently the arrangement must be sanctioned by the Grand Court of the Cayman Islands.
While a dissenting shareholder or creditor has the right to express to the court the view that the
transaction ought not to be approved, the court would nevertheless be likely to approve the
arrangement if it determines that:
•
•
•
the statutory provisions as to the required majority vote have been met;
the shareholders have been fairly represented at the meeting in question and the
statutory majority are acting bona fide without coercion of the minority to promote
interests adverse to those of the class; and
the arrangement is such that may be reasonably approved by an intelligent and honest
man of that class acting in respect of his interest.
Where a scheme or contract involving the transfer of shares or any class of shares in a company
to another company has, within four months after the making of the offer, been approved by the
holders of not less than ninety per cent in value of the shares affected, the offeror may, within a
two-month period commencing on the expiration of such four-month period, require the holders
of the remaining shares to transfer such shares on the terms of the offer. Dissenting shareholders
may object by filing proceedings in the Grand Court of the Cayman Islands, but such objections
are unlikely to be successful where the offer has been accepted by holders of 90% in value of the
shares affected unless there is evidence that shareholders have been treated in an unfair or
prejudicial manner.
If an arrangement and reconstruction of a Cayman Islands company is approved by at least 90%
in value of shareholders (as described above), a dissenting shareholder would have no rights
comparable to the appraisal rights which it would have if the company in question were a
Delaware corporation (being the right to receive payment in cash for the judicially determined
value of its shares).
7
Shareholders’ Suits. In the ordinary course, litigation brought in the name of the company must
be brought by the company acting by the board, such that shareholders cannot sue in the name of
the company. However, in certain circumstances (including where the alleged wrongdoer is in
control of the company), shareholders in Cayman Islands companies may cause proceedings to
be brought derivatively for and on behalf of the company against third parties, including the
company's directors.
Indemnification of Directors and Executive Officers and Limitation of Liability. The ability of
Cayman Islands companies to provide in their articles of association for indemnification of
officers and directors is limited, insofar as it is not permissible for the directors to contract out of
the core fiduciary duties they owe to the company, nor would any indemnity be effective if it
were held by the Cayman Islands courts to be contrary to public policy, which would include any
attempt to provide indemnification against civil fraud or the consequences of committing a
crime. Our current memorandum and articles of association provide that our directors and
officers shall be indemnified against all actions, proceedings, costs, charges, expenses, losses,
damages or liabilities incurred or sustained by such director or officer, other than by reason of
such person’s own dishonesty, willful default or fraud, in or about the conduct of our company’s
business or affairs (including as a result of any mistake of judgment) or in the execution or
discharge of his duties, powers, authorities or discretions, including without prejudice to the
generality of the foregoing, any costs, expenses, losses or liabilities incurred by such director or
officer in defending (whether successfully or otherwise) any civil proceedings concerning our
company or its affairs in any court whether in the Cayman Islands or elsewhere. This standard of
conduct is generally the same as permitted under the Delaware General Corporation Law for a
Delaware corporation. In addition, we have entered into indemnification agreements with each of
our directors and executive officers
that will provide such persons with additional
indemnification beyond that provided in our current memorandum and articles of association.
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our
directors, officers or persons controlling us under the foregoing provisions, we have been
informed that, in the opinion of the SEC, such indemnification is against public policy as
expressed in the Securities Act and is therefore unenforceable.
Anti-Takeover Provisions in the Memorandum and Articles of Association. Some provisions of
our current memorandum and articles of association may discourage, delay or prevent a change
in control of our company or management that shareholders may consider favorable, including
provisions that authorize our board of directors to issue preferred shares in one or more series
and to designate the price, rights, preferences, privileges and restrictions of such preferred shares
without any further vote or action by our shareholders.
However, under Cayman Islands law, our directors may only exercise the rights and powers
granted to them under our memorandum and articles of association, as amended and restated
from time to time, for a proper purpose and for what they believe in good faith to be in the best
interests of our company.
Directors’ Fiduciary Duties. Under Delaware corporate law, a director of a Delaware
corporation has a fiduciary duty to the corporation and its shareholders. This duty has two
components: the duty of care and the duty of loyalty. The duty of care requires that a director act
8
in good faith, with the care that an ordinarily prudent person would exercise under similar
circumstances. Under this duty, a director must inform himself of and disclose to shareholders,
all material information reasonably available regarding a significant transaction. The duty of
loyalty requires that a director act in a manner he or she reasonably believes to be in the best
interests of the corporation. He or she must not use his or her corporate position for personal gain
or advantage. This duty prohibits self-dealing by a director and mandates that the best interest of
the corporation and its shareholders take precedence over any interest possessed by a director,
officer or controlling shareholder and not shared by the shareholders generally. In general,
actions of a director are presumed to have been made on an informed basis, in good faith and in
the honest belief that the action taken was in the best interests of the corporation. However, this
presumption may be rebutted by evidence of a breach of one of the fiduciary duties. Should such
evidence be presented concerning a transaction by a director, a director must prove the
procedural fairness of the transaction and that the transaction was of fair value to the corporation.
As a matter of Cayman Islands law, a director of a Cayman Islands company is in the position of
a fiduciary with respect to the company and therefore he owes duties to the company including
the following—a duty to act in good faith in the best interests of the company, a duty not to make
a personal profit based on his or her position as director (unless the company permits him to do
so), a duty not to put himself in a position where the interests of the company conflict with his or
her personal interest or his or her duty to a third party and a duty to exercise powers for the
purpose for which such powers were intended. A director of a Cayman Islands company owes to
the company a duty to act with skill and care and the test in the Cayman Islands against which
that duty is measured is both objective and subjective.
Shareholder Proposals. Under the Delaware General Corporation Law, a shareholder has the
right to put any proposal before the annual meeting of shareholders, provided it complies with
the notice provisions in the governing documents. The Delaware General Corporation Law does
not provide shareholders an express right to put any proposal before the annual meeting of
shareholders, but in keeping with common law, Delaware corporations generally afford
shareholders an opportunity to make proposals and nominations provided that they comply with
the notice provisions in the certificate of incorporation or bylaws. A special meeting may be
called by the board of directors or any other person authorized to do so in the governing
documents, but shareholders may be precluded from calling special meetings.
Cayman Islands law provides shareholders with only limited rights to requisition a general
meeting, and does not provide shareholders with any right to table resolutions at a general
meeting. However, these rights may be provided in a company’s articles of association. Our
current memorandum and articles of association provides that, on the requisition of shareholders
holding shares representing in aggregate not less than one-third (1/3) of all votes attaching to all
issued and outstanding shares of the Company that as at the date of the deposit of such
requisition carry the right to vote at general meetings of the Company, the board shall convene
an extraordinary general meeting. However, our current memorandum and articles of association
do not provide our shareholders with any right to put any proposals before annual general
meetings or extraordinary general meetings not called by such shareholders. As an exempted
Cayman Islands company, we are not obliged by law to call shareholders’ annual general
meetings.
9
Cumulative Voting. Under the Delaware General Corporation Law, cumulative voting for
elections of directors is not permitted unless the corporation’s certificate of incorporation
specifically provides for it. Cumulative voting potentially facilitates the representation of
minority shareholders on a board of directors since it permits the minority shareholder to cast all
the votes to which the shareholder is entitled on a single director, which increases the
shareholder’s voting power with respect to electing such director. Cayman Islands law does not
prohibit cumulative voting, but our current articles of association do not provide for cumulative
voting. As a result, our shareholders are not afforded any less protections or rights on this issue
than shareholders of a Delaware corporation.
Appointment of Directors. For so long as Baidu and its affiliates collectively hold no less than
50% of the voting power of the Company, Baidu shall be entitled to appoint, remove and replace
a majority of the directors.
The board of directors may, by the affirmative vote of a simple majority of the remaining
directors present and voting at a meeting of the board of directors, appoint any person as a
director, to fill a casual vacancy on the board of directors that is not a Baidu appointed director
or as an addition to the existing board of directors. A vacancy on the board of directors created
by the removal of a non-Baidu Holdings appointed director may be filled by way of an ordinary
resolution of the Company’s shareholders or by the affirmative vote of a simple majority of the
remaining directors present and voting at a meeting of the board of directors.
Each director whose term of office expires shall be eligible for re-election at a meeting of the
Company’s shareholders or re-appointment by the board of directors.
Removal of Directors. Under the Delaware General Corporation Law, a director of a corporation
with a classified board may be removed only for cause with the approval of a majority of the
outstanding shares entitled to vote, unless the certificate of incorporation provides otherwise.
Under our current memorandum and articles of association, directors not appointed by Baidu
may be removed by ordinary resolution of our shareholders or pursuant to an existing written
agreement between the director and the Company.
Transactions with Interested Shareholders. The Delaware General Corporation Law contains a
business combination statute applicable to Delaware public corporations whereby, unless the
corporation has specifically elected not to be governed by such statute by amendment to its
certificate of incorporation or bylaws that is approved by its shareholders, it is prohibited from
engaging in certain business combinations with an “interested shareholder” for three years
following the date that such person becomes an interested shareholder. An interested shareholder
generally is a person or a group who or which owns or owned 15% or more of the target’s
outstanding voting stock or who or which is an affiliate or associate of the corporation and
owned 15% or more of the corporation’s outstanding voting stock within the past three years.
This has the effect of limiting the ability of a potential acquirer to make a two-tiered bid for the
target in which all shareholders would not be treated equally. The statute does not apply if,
among other things, prior to the date on which such shareholder becomes an interested
shareholder, the board of directors approves either the business combination or the transaction
which resulted in the person becoming an interested shareholder. This encourages any potential
10
acquirer of a Delaware corporation to negotiate the terms of any acquisition transaction with the
target’s board of directors.
Cayman Islands law has no comparable statute. As a result, we cannot avail ourselves of the
types of protections afforded by the Delaware business combination statute. However, although
Cayman Islands law does not regulate transactions between a company and its significant
shareholders, it does provide that such transactions must be entered into bona fide in the best
interests of the company and for a proper corporate purpose and not with the effect of
constituting a fraud on the minority shareholders.
Dissolution; Winding Up. Under the Delaware General Corporation Law, unless the board of
directors approves the proposal to dissolve, dissolution must be approved by shareholders
holding 100% of the total voting power of the corporation. Only if the dissolution is initiated by
the board of directors may it be approved by a simple majority of the corporation’s outstanding
shares. Delaware law allows a Delaware corporation to include in its certificate of incorporation
a supermajority voting requirement in connection with dissolutions initiated by the board.
Under Cayman Islands law, a company may be wound up either voluntarily or compulsorily. A
company may be wound up by the Grand Court of the Cayman Islands for a number of reasons,
including: (i) the company has passed a special resolution of requiring the company to be wound
up by the Grand Court; (ii) the company is unable to pay its debts; and (iii) the Grand Court is of
opinion that it is just and equitable that the company should be wound up.
Variation of Rights of Shares. Under the Delaware General Corporation Law, a corporation may
vary the rights of a class of shares with the approval of a majority of the outstanding shares of
such class, unless the certificate of incorporation provides otherwise. Under our current articles
of association, we may only materially adversely vary the rights attached to any class of shares
(subject to any rights or restrictions for the time being attached to any class of share) with the
consent in writing of the holders of two-thirds of the issued shares of that class or with the
sanction of a resolution passed at a separate meeting of the holders of the shares of that class by
the holders of two-thirds of the issued shares of that class.
Amendment of Governing Documents. Under the Delaware General Corporation Law, a
corporation’s certificate of incorporation may be amended only if adopted and declared advisable
by the board of directors and approved by a majority of the outstanding shares entitled to vote
and the bylaws may be amended with the approval of a majority of the outstanding shares
entitled to vote and may, if so provided in the certificate of incorporation, also be amended by
the board of directors. Under the Companies Law, our memorandum and articles of association
may only be amended by special resolution of our shareholders.
Rights of Non-Resident or Foreign Shareholders. There are no limitations imposed by our
current memorandum and articles of association on the rights of non-resident or foreign
shareholders to hold or exercise voting rights on our shares. In addition, there are no provisions
in our current memorandum and articles of association governing the ownership threshold above
which shareholder ownership must be disclosed.
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Directors’ Power to Issue Shares. Under our current memorandum and articles of association,
our board of directors is empowered to issue or allot shares or grant options and warrants with or
without preferred, deferred, qualified or other special rights or restrictions.
Exempted Company. The Companies Law in the Cayman Islands distinguishes between ordinary
resident companies and exempted companies. Any company that is registered in the Cayman
Islands but conducts business mainly outside of the Cayman Islands may apply to be registered
as an exempted company. The requirements for an exempted company are essentially the same
as for an ordinary company except for the exemptions and privileges listed below:
•
•
•
•
•
•
•
•
an exempted company does not have to file an annual return of its shareholders with
the Registrar of Companies;
an exempted company’s register of members is not required to be open to inspection;
an exempted company does not have to hold an annual general meeting;
an exempted company may issue no par value shares;
an exempted company may obtain an undertaking against the imposition of any future
taxation (such undertakings are usually given for 30 years in the first instance);
an exempted company may register by way of continuation in another jurisdiction and
be deregistered in the Cayman Islands;
an exempted company may register as a limited duration company; and
an exempted company may register as a segregated portfolio company.
“Limited liability” means that the liability of each shareholder is limited to the amount unpaid by
the shareholder on that shareholder’s shares of the company (except in exceptional
circumstances, such as involving fraud, the establishment of an agency relationship or an illegal
or improper purpose or other circumstances in which a court may be prepared to pierce or lift the
corporate veil).
Changes in Capital (Item 10.B.10 of Form 20-F)
Our shareholders may from time to time by ordinary resolution:
•
•
•
increase our share capital by such sum, to be divided into shares of such classes and
amount, as the resolution shall prescribe;
consolidate and divide all or any of our share capital into shares of a larger amount than
our existing shares;
sub-divide our existing shares, or any of them into shares of a smaller amount, provided
that in the subdivision the proportion between the amount paid and the amount, if any,
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unpaid on each reduced share shall be the same as it was in case of the share from which
the reduced share is derived; or
•
cancel any shares which, at the date of the passing of the resolution, have not been taken
or agreed to be taken by any person and diminish the amount of our share capital by the
amount of the shares so canceled.
Our shareholders may by special resolution, subject to confirmation by the Grand Court of the
Cayman Islands on an application by our company for an order confirming such reduction,
reduce our share capital or any capital redemption reserve in any manner permitted by law.
Debt Securities (Item 12.A of Form 20-F)
Not applicable.
Warrants and Rights (Item 12.B of Form 20-F)
Not applicable.
Other Securities (Item 12.C of Form 20-F)
Not applicable.
Description of American Depositary Shares (Items 12.D.1 and 12.D.2 of Form 20-F)
JPMorgan Chase Bank, N.A., as depositary, issues the ADSs. Each ADS represents an
ownership interest of seven Class A ordinary shares, deposited with the custodian, as agent of the
depositary, under the deposit agreement among our company, the depositary, and the holders of
the American Depositary Receipts (“ADRs”) thereunder. Each ADS also represents ownership of
any securities, cash or other property deposited with by the depositary but which they have not
been distributed directly to you. Unless certificated ADSs are specifically requested by you, all
ADSs will be issued on the books of the depositary in book-entry form and periodic statements
will be mailed to you which reflect your ownership interest in such ADSs. In our description,
references to American depositary receipts or ADRs shall include the statements you will receive
which reflect your ownership of ADSs.
The depositary’s office is located at 4 New York Plaza, Floor 12, New York, NY, 10004.
You may hold ADSs either directly or indirectly through your broker or other financial
institution. If you hold ADSs directly, by having an ADS registered in your name on the books
of the depositary, you are an ADR holder. This description assumes you hold your ADSs
directly. If you hold the ADSs through your broker or financial institution nominee, you must
rely on the procedures of such broker or financial institution to assert the rights of an ADR
holder described in this section. You should consult with your broker or financial institution to
find out what those procedures are.
As an ADR holder, we will not treat you as a shareholder of ours and you will not have any
shareholder rights. Cayman Islands law governs shareholder rights. Because the depositary or its
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nominee will be the shareholder of record for the shares represented by all outstanding ADSs,
shareholder rights rest with such record holder. Your rights are those of an ADR holder. Such
rights derive from the terms of the deposit agreement to be entered into among us, the depositary
and all registered holders from time to time of ADSs issued under the deposit agreement. The
obligations of the depositary and its agents are also set out in the deposit agreement. Because the
depositary or its nominee will actually be the registered owner of the shares, you must rely on it
to exercise the rights of a shareholder on your behalf. The deposit agreement and the ADSs are
governed by New York law. Under the deposit agreement, as an ADR holder, you agree that any
legal suit, action or proceeding against or involving us or the depositary, arising out of or based
upon the deposit agreement, the ADSs or the transactions contemplated thereby, may only be
instituted in a state or federal court in New York, New York, and you irrevocably waive any
objection which you may have to the laying of venue of any such proceeding and irrevocably
submit to the exclusive jurisdiction of such courts in any such suit, action or proceeding.
The following is a summary of what we believe to be the material terms of the deposit
agreement. Notwithstanding this, because it is a summary, it may not contain all the information
that you may otherwise deem important. For more complete information, you should read the
entire deposit agreement and the form of ADR which contains the terms of your ADSs. The
deposit agreement has been filed with the SEC as an exhibit to a Registration Statement on Form
F-6 (File No. 333-223709) for our company. The form of ADR is on file with the SEC (as a
prospectus) and was filed on March 29, 2018.
Dividends and Other Distributions
How will you receive dividends and other distributions on the shares underlying my ADSs?
We may make various types of distributions with respect to our securities. The depositary has
agreed that, to the extent practicable, it will pay to you the cash dividends or other distributions it
or the custodian receives on shares or other deposited securities, after converting any cash
received into U.S. dollars (if it determines such conversion may be made on a reasonable basis)
and, in all cases, making any necessary deductions provided for in the deposit agreement. The
depositary may utilize a division, branch or affiliate of JPMorgan Chase Bank, N.A. to direct,
manage and/or execute any public and/or private sale of securities under the deposit agreement.
Such division, branch and/or affiliate may charge the depositary a fee in connection with such
sales, which fee is considered an expense of the depositary. You will receive these distributions
in proportion to the number of underlying securities that your ADSs represent.
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Except as stated below, the depositary will deliver such distributions to ADR holders in
proportion to their interests in the following manner:
• Cash. The depositary will distribute any U.S. dollars available to it resulting from a cash
dividend or other cash distribution or the net proceeds of sales of any other distribution or
portion thereof (to the extent applicable), on an averaged or other practicable basis,
subject to (i) appropriate adjustments for taxes withheld, (ii) such distribution being
impermissible or impracticable with respect to certain registered ADR holders, and
(iii) deduction of the depositary’s and/or its agents’ expenses in (1) converting any
foreign currency to U.S. dollars to the extent that it determines that such conversion may
be made on a reasonable basis, (2) transferring foreign currency or U.S. dollars to the
United States by such means as the depositary may determine to the extent that it
determines that such transfer may be made on a reasonable basis, (3) obtaining any
approval or license of any governmental authority required for such conversion or
transfer, which is obtainable at a reasonable cost and within a reasonable time and
(4) making any sale by public or private means in any commercially reasonable manner.
If exchange rates fluctuate during a time when the depositary cannot convert a foreign
currency, you may lose some or all of the value of the distribution.
•
Shares. In the case of a distribution in shares, the depositary will issue additional ADRs
to evidence the number of ADSs representing such shares. Only whole ADSs will be
issued. Any shares which would result in fractional ADSs will be sold and the net
proceeds will be distributed in the same manner as cash to the ADR holders entitled
thereto.
• Rights to Receive Additional Shares. In the case of a distribution of rights to subscribe for
additional shares or other rights, if we timely provide evidence satisfactory to the
depositary that it may lawfully distribute such rights, the depositary will distribute
warrants or other instruments in the discretion of the depositary representing such rights.
However, if we do not timely furnish such evidence, the depositary may:
•
•
sell such rights if practicable and distribute the net proceeds in the same manner as
cash to the ADR holders entitled thereto; or
if it is not practicable to sell such rights by reason of the non-transferability of the
rights, limited markets therefor, their short duration or otherwise, do nothing and
allow such rights to lapse, in which case ADR holders will receive nothing and the
rights may lapse.
We have no obligation to file a registration statement under the Securities Act in order to make
any rights available to ADR holders.
• Other Distributions. In the case of a distribution of securities or property other than those
described above, the depositary may either (i) distribute such securities or property in any
manner it deems equitable and practicable or (ii) to the extent the depositary deems
distribution of such securities or property not to be equitable and practicable, sell such
securities or property and distribute any net proceeds in the same way it distributes cash.
15
If the depositary determines in its discretion that any distribution described above is not
practicable with respect to any specific registered ADR holder, the depositary may choose any
method of distribution that it deems practicable for such ADR holder, including the distribution
of foreign currency, securities or property, or it may retain such items, without paying interest on
or investing them, on behalf of the ADR holder as deposited securities, in which case the ADSs
will also represent the retained items.
Any U.S. dollars will be distributed by checks drawn on a bank in the United States for whole
dollars and cents. Fractional cents will be withheld without liability and dealt with by the
depositary in accordance with its then current practices.
The depositary is not responsible if it fails to determine any distribution or action that is lawful
or reasonably practicable.
There can be no assurance that the depositary will be able to convert any currency at a specified
exchange rate or sell any property, rights, shares or other securities at a specified price, nor that
any of such transactions can be completed within a specified time period. All purchases and sales
of securities will be handled by the Depositary in accordance with its then current policies, which
are currently set forth in the “Depositary Receipt Sale and Purchase of Security” section of
https://www.adr.com/Investors/FindOutAboutDRs, the location and contents of which the
depositary shall be solely responsible for.
Deposit, Withdrawal and Cancellation
How does the depositary issue ADSs?
The depositary will issue ADSs if you or your broker deposit shares or evidence of rights to
receive shares with the custodian and pay the fees and expenses owing to the depositary in
connection with such issuance. Shares deposited with the custodian must be accompanied by
certain delivery documentation and shall, at the time of such deposit, be registered in the name of
JPMorgan Chase Bank, N.A., as depositary for the benefit of holders of ADRs or in such other
name as the depositary shall direct.
The custodian will hold all deposited shares for the account and to the order of the depositary.
ADR holders thus have no direct ownership interest in the shares and only have such rights as
are contained in the deposit agreement. The custodian will also hold any additional securities,
property and cash received on or in substitution for the deposited shares. The deposited shares
and any such additional items are referred to as “deposited securities.”
Upon each deposit of shares, receipt of related delivery documentation and compliance with the
other provisions of the deposit agreement, including the payment of the fees and charges of the
depositary and any taxes or other fees or charges owing, the depositary will issue an ADR or
ADRs in the name or upon the order of the person entitled thereto evidencing the number of
ADSs to which such person is entitled. All of the ADSs issued will, unless specifically requested
to the contrary, be part of the depositary’s direct registration system, and a registered holder will
receive periodic statements from the depositary which will show the number of ADSs registered
in such holder’s name. An ADR holder can request that the ADSs not be held through the
depositary’s direct registration system and that a certificated ADR be issued.
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How do ADR holders cancel an ADS and obtain deposited securities?
When you turn in your ADR certificate at the depositary’s office, or when you provide proper
instructions and documentation in the case of direct registration ADSs, the depositary will, upon
payment of certain applicable fees, charges and taxes, deliver the underlying shares to you or
upon your written order. Delivery of deposited securities in certificated form will be made at the
custodian’s office. At your risk, expense and request, the depositary may deliver deposited
securities at such other place as you may request.
The depositary may only restrict the withdrawal of deposited securities in connection with:
•
•
•
temporary delays caused by closing our transfer books or those of the depositary or the
deposit of shares in connection with voting at a shareholders’ meeting, or the payment of
dividends;
the payment of fees, taxes and similar charges; or
compliance with any U.S. or foreign laws or governmental regulations relating to the
ADRs or to the withdrawal of deposited securities.
This right of withdrawal may not be limited by any other provision of the deposit agreement.
Record Dates
The depositary may, after consultation with us if practicable, fix record dates (which, to the
extent applicable, shall be as near as practicable to any corresponding record dates set by us) for
the determination of the registered ADR holders who will be entitled (or obligated, as the case
may be):
•
•
•
•
to receive any distribution on or in respect of deposited securities,
to give instructions for the exercise of voting rights at a meeting of holders of shares,
to pay the fee assessed by the depositary for administration of the ADR program and for
any expenses as provided for in the ADR, or
to receive any notice or to act in respect of other matters
all subject to the provisions of the deposit agreement.
Voting Rights
How do you vote?
If you are an ADR holder and the depositary asks you to provide it with voting instructions, you
may instruct the depositary how to exercise the voting rights for the shares which underlie your
ADSs. Subject to the next sentence, as soon as practicable after receiving notice from us of any
meeting at which the holders of shares are entitled to vote, or of our solicitation of consents or
17
proxies from holders of shares, the depositary shall fix the ADS record date in accordance with
the provisions of the deposit agreement in respect of such meeting or solicitation of consent or
proxy. The depositary shall, if we request in writing in a timely manner (the depositary having no
obligation to take any further action if our request shall not have been received by the depositary
at least 30 days prior to the date of such vote or meeting) and at our expense and provided that no
legal prohibitions exist, distribute to the registered ADR holders a notice stating such
information as is contained in the voting materials received by the depositary and describing how
you may instruct or, subject to the next sentence, will be deemed to instruct, the depositary to
exercise the voting rights for the shares which underlie your ADSs, including instructions for
giving a discretionary proxy to a person designated by us. To the extent we have provided the
depositary with at least 45 days’ notice of a proposed meeting, if voting instructions are not
timely received by the depositary from any holder, such holder shall be deemed, and in the
deposit agreement the depositary is instructed to deem such holder, to have instructed the
depositary to give a discretionary proxy to a person designated by us to vote the shares
represented by their ADSs as desired, provided that no such instruction shall be deemed given
and no discretionary proxy shall be given (a) if we inform the depositary in writing (and we
agree to provide the depositary with such information promptly in writing) that (i) we do not
wish such proxy to be given, (ii) substantial opposition exists with respect to any agenda item for
which the proxy would be given or (iii) the agenda item in question, if approved, would
materially or adversely affect the rights of holders of shares and (b) unless, with respect to such
meeting, the depositary has been provided with an opinion of our Cayman Islands counsel as
agreed with such counsel, in form and substance satisfactory to the depositary, to the effect that
(a) the granting of such discretionary proxy does not subject the depositary to any reporting
obligations in the Cayman Islands solely by reason of grant, (b) the granting of such proxy will
not result in a violation of Cayman Islands law, rule, regulation or permit applicable to our
company and (c) any ruling given in accordance with the deposit agreement in respect of the
voting arrangement and deemed instruction as contemplated under the deposit agreement will be
given effect by the courts of the Cayman Islands.
Holders are strongly encouraged to forward their voting instructions to the depositary as soon as
possible. For instructions to be valid, the ADR department of the depositary that is responsible
for proxies and voting must receive them in the manner and on or before the time specified,
notwithstanding that such instructions may have been physically received by the depositary prior
to such time. The depositary will not itself exercise any voting discretion. Furthermore, neither
the depositary nor its agents are responsible for any failure to carry out any voting instructions,
for the manner in which any vote is cast or for the effect of any vote. Notwithstanding anything
contained in the deposit agreement or any ADR, the depositary may, to the extent not prohibited
by law or regulations, or by the requirements of the stock exchange on which the ADSs are
listed, in lieu of distribution of the materials provided to the depositary in connection with any
meeting of, or solicitation of consents or proxies from, holders of deposited securities, distribute
to the registered holders of ADRs a notice that provides such holders with, or otherwise
publicizes to such holders, instructions on how to retrieve such materials or receive such
materials upon request (i.e., by reference to a website containing the materials for retrieval or a
contact for requesting copies of the materials).
We have advised the depositary that under the laws of the Cayman Islands and our constituent
documents, each as in effect as of the date of the deposit agreement, voting at any meeting of
18
shareholders is by show of hands unless a poll is (before or on the declaration of the results of
the show of hands) demanded by the chairman or one or more shareholders present in person or
by proxy entitled to vote. In the event that voting on any resolution or matter is conducted on a
show of hands basis in accordance with our constituent documents, the depositary will refrain
from voting and the voting instructions received by the depositary from holders shall lapse. The
depositary will not demand a poll or join in demanding a poll, whether or not requested to do so
by holders of ADSs.
There is no guarantee that you will receive voting materials in time to instruct the depositary to
vote and it is possible that you, or persons who hold their ADSs through brokers, dealers or other
third parties, will not have the opportunity to exercise a right to vote.
Reports and Other Communications
Will ADR holders be able to view our reports?
The depositary will make available for inspection by ADR holders at the offices of the
depositary and the custodian the deposit agreement, the provisions of or governing deposited
securities, and any written communications from us which are both received by the custodian or
its nominee as a holder of deposited securities and made generally available to the holders of
deposited securities.
Additionally, if we make any written communications generally available to holders of our
shares, and we furnish copies thereof (or English translations or summaries) to the depositary, it
will distribute the same to registered ADR holders.
Further, we are subject to periodic reporting and other informational requirements of the
Exchange Act as applicable to foreign private issuers and, accordingly, file certain reports with
the SEC. All information filed with the SEC can be obtained over the internet at the SEC’s
website at www.sec.gov.
Reclassifications, Recapitalizations and Mergers
If we take certain actions that affect the deposited securities, including (i) any change in par
value, split-up, consolidation, cancelation or other reclassification of deposited securities or (ii)
any distributions of shares or other property not made to holders of ADRs or (iii) any
recapitalization, reorganization, merger, consolidation, liquidation, receivership, bankruptcy or
sale of all or substantially all of our assets, then the depositary may choose to, and shall if
reasonably requested by us:
•
•
•
amend the form of ADR;
distribute additional or amended ADRs;
distribute cash, securities or other property it has received in connection with such
actions;
19
•
•
sell any securities or property received and distribute the proceeds as cash; or
none of the above.
If the depositary does not choose any of the above options, any of the cash, securities or other
property it receives will constitute part of the deposited securities and each ADS will then
represent a proportionate interest in such property.
Amendment and Termination
How may the deposit agreement be amended?
We may agree with the depositary to amend the deposit agreement and the ADSs without your
consent for any reason. ADR holders must be given at least 30 days’ notice of any amendment
that imposes or increases any fees or charges (other than stock transfer or other taxes and other
governmental charges, transfer or registration fees, SWIFT, cable, telex or facsimile transmission
costs, delivery costs or other such expenses), or otherwise prejudices any substantial existing
right of ADR holders. Such notice need not describe in detail the specific amendments
effectuated thereby, but must identify to ADR holders a means to access the text of such
amendment. If an ADR holder continues to hold an ADR or ADRs after being so notified, such
ADR holder is deemed to agree to such amendment and to be bound by the deposit agreement as
so amended. Notwithstanding the foregoing, if any governmental body or regulatory body should
adopt new laws, rules or regulations which would require amendment or supplement of the
deposit agreement or the form of ADR to ensure compliance therewith, we and the depositary
may amend or supplement the deposit agreement and the ADR at any time in accordance with
such changed laws, rules or regulations, which amendment or supplement may take effect before
a notice is given or within any other period of time as required for compliance. No amendment,
however, will impair your right to surrender your ADSs and receive the underlying securities,
except in order to comply with mandatory provisions of applicable law.
How may the deposit agreement be terminated?
The depositary may, and shall at our written direction, terminate the deposit agreement and the
ADRs by mailing notice of such termination to the registered holders of ADRs at least 30 days
prior to the date fixed in such notice for such termination; provided, however, if the depositary
shall have (i) resigned as depositary under the deposit agreement, notice of such termination by
the depositary shall not be provided to registered holders unless a successor depositary shall not
be operating under the deposit agreement within 60 days of the date of such resignation, and
(ii) been removed as depositary under the deposit agreement, notice of such termination by the
depositary shall not be provided to registered holders of ADRs unless a successor depositary
shall not be operating under the deposit agreement on the 120th day after our notice of removal
was first provided to the depositary. After the date so fixed for termination, (a) all direct
registration ADRs shall cease to be eligible for the direct registration system and shall be
considered ADRs issued on the ADR register maintained by the depositary and (b) the depositary
shall use its reasonable efforts to ensure that the ADSs cease to be DTC eligible so that neither
DTC nor any of its nominees shall thereafter be a registered holder of ADRs. At such time as the
ADSs cease to be DTC eligible and/or neither DTC nor any of its nominees is a registered holder
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of ADRs, the depositary shall (a) instruct its custodian to deliver all shares to us along with a
general stock power that refers to the names set forth on the ADR register maintained by the
depositary and (b) provide us with a copy of the ADR register maintained by the depositary.
Upon receipt of such shares and the ADR register maintained by the depositary, we have agreed
to use our best efforts to issue to each registered holder a Share certificate representing the
Shares represented by the ADSs reflected on the ADR register maintained by the depositary in
such registered holder’s name and to deliver such Share certificate to the registered holder at the
address set forth on the ADR register maintained by the depositary. After providing such
instruction to the custodian and delivering a copy of the ADR register to us, the depositary and
its agents will perform no further acts under the deposit agreement or the ADRs and shall cease
to have any obligations under the deposit agreement and/or the ADRs.
Limitations on Obligations and Liability to ADR Holders
Limits on our obligations and the obligations of the depositary; limits on liability to ADR holders
and holders of ADSs
Prior to the issue, registration, registration of transfer, split-up, combination, or cancelation of
any ADRs, or the delivery of any distribution in respect thereof, and from time to time in the
case of the production of proofs as described below, we or the depositary or its custodian may
require:
•
•
•
payment with respect thereto of (i) any stock transfer or other tax or other governmental
charge, (ii) any stock transfer or registration fees in effect for the registration of transfers
of shares or other deposited securities upon any applicable register and (iii) any
applicable fees and expenses described in the deposit agreement;
the production of proof satisfactory to it of (i) the identity of any signatory and
genuineness of any signature and (ii) such other information, including without
limitation, information as to citizenship, residence, exchange control approval, beneficial
ownership of any securities, compliance with applicable law, regulations, provisions of or
governing deposited securities and terms of the deposit agreement and the ADRs, as it
may deem necessary or proper; and
compliance with such regulations as the depositary may establish consistent with the
deposit agreement.
The issuance of ADRs, the acceptance of deposits of shares, the registration, registration of
transfer, split-up or combination of ADRs or the withdrawal of shares, may be suspended,
generally or in particular instances, when the ADR register or any register for deposited
securities is closed or when any such action is deemed advisable by the depositary; provided that
the ability to withdraw shares may only be limited under the following circumstances: (i)
temporary delays caused by closing transfer books of the depositary or our transfer books or the
deposit of shares in connection with voting at a shareholders’ meeting, or the payment of
dividends, (ii) the payment of fees, taxes, and similar charges, and (iii) compliance with any laws
or governmental regulations relating to ADRs or to the withdrawal of deposited securities.
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The deposit agreement expressly limits the obligations and liability of the depositary, ourselves
and our respective agents, provided, however, that no disclaimer of liability under the Securities
Act of 1933 is intended by any of the limitations of liabilities provisions of the deposit
agreement. Neither we nor the depositary nor any such agent will be liable if:
•
•
•
•
•
any present or future law, rule, regulation, fiat, order or decree of the United States, the
Cayman Islands, the People’s Republic of China (including the Hong Kong Special
Administrative Region, the People’s Republic of China) or any other country or
jurisdiction, or of any governmental or regulatory authority or securities exchange or
market or automated quotation system, the provisions of or governing any deposited
securities, any present or future provision of our charter, any act of God, war, terrorism,
nationalization, expropriation, currency restrictions, work stoppage, strike, civil unrest,
revolutions, rebellions, explosions, computer failure or other circumstance beyond our,
the depositary’s or our respective agents’ direct and immediate control shall prevent or
delay, or shall cause any of them to be subject to any civil or criminal penalty in
connection with, any act which the deposit agreement or the ADRs provide shall be done
or performed by us, the depositary or our respective agents (including, without limitation,
voting);
it exercises or fails to exercise discretion under the deposit agreement or the ADRs
including, without limitation, any failure to determine that any distribution or action may
be lawful or reasonably practicable;
it performs its obligations under the deposit agreement and ADRs without gross
negligence or willful misconduct;
it takes any action or refrains from taking any action in reliance upon the advice of or
information from legal counsel, accountants, any person presenting shares for deposit,
any registered holder of ADRs, or any other person believed by it to be competent to give
such advice or information; or
it relies upon any written notice, request, direction, instruction or document believed by it
to be genuine and to have been signed, presented or given by the proper party or parties.
Neither the depositary nor its agents have any obligation to appear in, prosecute or defend any
action, suit or other proceeding in respect of any deposited securities or the ADRs. We and our
agents shall only be obligated to appear in, prosecute or defend any action, suit or other
proceeding in respect of any deposited securities or the ADRs, which in our opinion may involve
us in expense or liability, if indemnity satisfactory to us against all expense (including fees and
disbursements of counsel) and liability is furnished as often as may be required. The depositary
and its agents may fully respond to any and all demands or requests for information maintained
by or on its behalf in connection with the deposit agreement, any registered holder or holders of
ADRs, any ADRs or otherwise related to the deposit agreement or ADRs to the extent such
information is requested or required by or pursuant to any lawful authority, including without
limitation laws, rules, regulations, administrative or judicial process, banking, securities or other
regulators. The depositary shall not be liable for the acts or omissions made by, or the insolvency
of, any securities depository, clearing agency or settlement system. Furthermore, the depositary
22
shall not be responsible for, and shall incur no liability in connection with or arising from, the
insolvency of any custodian that is not a branch or affiliate of JPMorgan Chase Bank, N.A.
Notwithstanding anything to the contrary contained in the deposit agreement or any ADRs, the
depositary shall not be responsible for, and shall incur no liability in connection with or arising
from, any act or omission to act on the part of the custodian except to the extent that the
custodian has (i) committed fraud or willful misconduct in the provision of custodial services to
the depositary or (ii) failed to use reasonable care in the provision of custodial services to the
depositary as determined in accordance with the standards prevailing in the jurisdiction in which
the custodian is located. The depositary and the custodian(s) may use third party delivery
services and providers of information regarding matters such as pricing, proxy voting, corporate
actions, class action litigation and other services in connection with the ADRs and the deposit
agreement, and use local agents to provide extraordinary services such as attendance at annual
meetings of issuers of securities. Although the depositary and the custodian will use reasonable
care (and cause their agents to use reasonable care) in the selection and retention of such third
party providers and local agents, they will not be responsible for any errors or omissions made
by them in providing the relevant information or services.
The depositary shall not have any liability for the price received in connection with any sale of
securities, the timing thereof or any delay in action or omission to act nor shall it be responsible
for any error or delay in action, omission to act, default or negligence on the part of the party so
retained in connection with any such sale or proposed sale.
The depositary has no obligation to inform ADR holders or other holders of an interest in any
ADSs about the requirements of Cayman Islands or People’s Republic of China law, rules or
regulations or any changes therein or thereto.
Additionally, none of us, the depositary or the custodian shall be liable for the failure by any
registered holder of ADR or beneficial owner therein to obtain the benefits of credits on the basis
of non-U.S. tax paid against such holder’s or beneficial owner’s income tax liability. Neither we
nor the depositary shall incur any liability for any tax consequences that may be incurred by
registered holders or beneficial owners therein on account of their ownership of ADRs or ADSs.
Neither the depositary nor its agents will be responsible for any failure to carry out any
instructions to vote any of the deposited securities, for the manner in which any such vote is cast
or for the effect of any such vote. The depositary may rely upon instructions from us or our
counsel in respect of any approval or license required for any currency conversion, transfer or
distribution. The depositary shall not incur any liability for the content of any information
submitted to it by us or on our behalf for distribution to ADR holders or for any inaccuracy of
any translation thereof, for any investment risk associated with acquiring an interest in the
deposited securities, for the validity or worth of the deposited securities, for the credit-worthiness
of any third party, for allowing any rights to lapse upon the terms of the deposit agreement or for
the failure or timeliness of any notice from us. The depositary shall not be liable for any acts or
omissions made by a successor depositary whether in connection with a previous act or omission
of the depositary or in connection with any matter arising wholly after the removal or resignation
of the depositary. Neither the depositary nor any of its agents shall be liable to registered holders
or beneficial owners of interests in ADSs for any indirect, special, punitive or consequential
damages (including, without limitation, legal fees and expenses) or lost profits, in each case of
23
any form incurred by any person or entity, whether or not foreseeable and regardless of the type
of action in which such a claim may be brought.
In the deposit agreement each party thereto (including, for avoidance of doubt, each holder and
beneficial owner and/or holder of interests in ADRs) irrevocably waives, to the fullest extent
permitted by applicable law, any right it may have to a trial by jury in any suit, action or
proceeding against the depositary and/or the company directly or indirectly arising out of or
relating to the shares or other deposited securities, the ADSs or the ADRs, the deposit agreement
or any transaction contemplated therein, or the breach thereof (whether based on contract, tort,
common law or any other theory).
The depositary and its agents may own and deal in any class of securities of our company and
affiliates and in ADRs.
Disclosure of Interest in ADSs
To the extent that the provisions of or governing any deposited securities may require disclosure
of or impose limits on beneficial or other ownership of deposited securities, other shares and
other securities and may provide for blocking transfer, voting or other rights to enforce such
disclosure or limits, you agree to comply with all such disclosure requirements and ownership
limitations and to comply with any reasonable instructions we may provide in respect thereof.
We reserve the right to instruct you to deliver your ADSs for cancelation and withdrawal of the
deposited securities so as to permit us to deal with you directly as a holder of shares and, by
holding an ADS or an interest therein, you will be agreeing to comply with such instructions.
Books of Depositary
The depositary or its agent will maintain a register for the registration, registration of transfer,
combination and split-up of ADRs, which register shall include the depositary’s direct
registration system. Registered holders of ADRs may inspect such records at the depositary’s
office at all reasonable times, but solely for the purpose of communicating with other holders in
the interest of the business of our company or a matter relating to the deposit agreement. Such
register may be closed at any time or from time to time, when deemed expedient by the
depositary or, in the case of the issuance book portion of the ADR register, when reasonably
requested by us solely in order to enable us to comply with applicable law.
The depositary will maintain facilities for the delivery and receipt of ADRs.
24
EXHIBIT 4.61
IQIYI, INC.
AND
CITICORP INTERNATIONAL LIMITED,
as Trustee
INDENTURE
Dated as of March 29, 2019
2.00% Convertible Senior Notes due 2025
25
TABLE OF CONTENTS
PAGE
Section 1.01. Definitions
Section 1.02. References to Interest
ARTICLE 1
DEFINITIONS
ARTICLE 2
ISSUE, DESCRIPTION, EXECUTION, REGISTRATION AND EXCHANGE OF NOTES
Section 2.01. Designation and Amount
Section 2.02.
Section 2.03. Date and Denomination of Notes; Payments of Interest and Defaulted
Form of Notes
Section 2.04.
Section 2.05.
Amounts
Execution, Authentication and Delivery of Notes
Exchange and Registration of Transfer of Notes; Restrictions on Transfer;
Depositary
Temporary Notes
Section 2.06. Mutilated, Destroyed, Lost or Stolen Notes
Section 2.07.
Section 2.08. Cancellation of Notes Paid, Converted, Etc
Section 2.09. CUSIP Numbers
Section 2.10. Additional Notes; Repurchases
Section 2.11. Appointment of Authenticating Agent
ARTICLE 3
Section 3.01.
Satisfaction and Discharge
ARTICLE 4
SATISFACTION AND DISCHARGE
PARTICULAR COVENANTS OF THE COMPANY
Provisions as to Paying Agent
Existence
Section 4.01.
Payment of Principal and Interest
Section 4.02. Maintenance of Office or Agency
Section 4.03. Appointments to Fill Vacancies in Trustee’s Office
Section 4.04.
Section 4.05.
Section 4.06. Rule 144A Information Requirement and Annual Reports
Section 4.07. Additional Amounts
Section 4.08.
Stay, Extension and Usury Laws
Section 4.09. Compliance Certificate; Statements as to Defaults
Section 4.10.
Further Instruments and Acts
1
14
15
15
16
17
18
25
26
26
27
27
28
29
29
29
30
30
31
31
33
36
36
36
i
ARTICLE 5
LISTS OF HOLDERS AND REPORTS BY THE COMPANY AND THE TRUSTEE
Section 5.01.
Section 5.02.
Lists of Holders
Preservation and Disclosure of Lists
ARTICLE 6
DEFAULTS AND REMEDIES
Events of Default
Section 6.01
Section 6.02. Acceleration; Rescission and Annulment
Section 6.03. Additional Interest
Section 6.04.
Payments of Notes on Default; Suit Therefor
Section 6.05. Application of Monies Collected by Trustee
Proceedings by Holders
Section 6.06.
Section 6.07.
Proceedings by Trustee
Section 6.08. Remedies Cumulative and Continuing
Section 6.09. Direction of Proceedings and Waiver of Defaults by Majority of Holders
Section 6.10. Notice of Defaults and Events of Default
Section 6.11. Undertaking to Pay Costs
ARTICLE 7
CONCERNING THE TRUSTEE
Duties and Responsibilities of Trustee
Section 7.01
Section 7.02. Reliance on Documents, Opinions, Etc
Section 7.03. No Responsibility for Recitals, Etc
Section 7.04.
Trustee, Paying Agents, Conversion Agents, Bid Solicitation Agent or Note
Registrar May Own Notes
Section 7.05. Monies and ADSs to Be Held in Trust
Section 7.06. Compensation and Expenses of Trustee
Section 7.07. Officer’s Certificate as Evidence
Eligibility of Trustee
Section 7.08.
Section 7.09. Resignation or Removal of Trustee
Section 7.10. Acceptance by Successor Trustee
Section 7.11.
Section 7.12
Succession by Merger, Etc
Trustee’s Application for Instructions from the Company
ARTICLE 8
CONCERNING THE HOLDERS
Action by Holders
Proof of Execution by Holders
Section 8.01
Section 8.02.
Section 8.03. Who Are Deemed Absolute Owners
Section 8.04. Company-Owned Notes Disregarded
ii
37
37
37
39
40
41
42
43
44
44
45
45
46
46
48
51
51
51
52
53
53
54
55
55
56
56
57
57
57
Section 8.05. Revocation of Consents; Future Holders Bound
ARTICLE 9
HOLDERS’ MEETINGS
Purpose of Meetings
Section 9.01
Section 9.02. Call of Meetings by Trustee
Section 9.03. Call of Meetings by Company or Holders
Section 9.04. Qualifications for Voting
Section 9.05. Regulations
Section 9.06. Voting
Section 9.07. No Delay of Rights by Meeting
ARTICLE 10
SUPPLEMENTAL INDENTURES
Section 10.01 Supplemental Indentures Without Consent of Holders
Section 10.02. Supplemental Indentures with Consent of Holders
Section 10.03. Effect of Supplemental Indentures
Section 10.04. Notation on Notes
Section 10.05. Evidence of Compliance of Supplemental Indenture to Be Furnished
Trustee
ARTICLE 11
CONSOLIDATION, MERGER, SALE, CONVEYANCE AND LEASE
Section 11.02. Successor Corporation to Be Substituted
Section 11.03. Opinion of Counsel to Be Given to Trustee
58
58
58
59
59
59
60
60
60
62
63
63
63
64
64
IMMUNITY OF INCORPORATORS, STOCKHOLDERS, OFFICERS AND DIRECTORS
ARTICLE 12
Section 12.01.
Indenture and Notes Solely Corporate Obligations
ARTICLE 13
INTENTIONALLY OMITTED
ARTICLE 14
CONVERSION OF NOTES
Section 14.01 Conversion Privilege
Section 14.02. Conversion Procedure; Settlement Upon Conversion
iii
65
66
69
Section 14.03.
Increased Conversion Rate Applicable to Certain Notes Surrendered in
Connection with Make-Whole Fundamental Changes
Section 14.04. Adjustment of Conversion Rate
Section 14.05. Adjustments of Prices
Section 14.06. Class A Ordinary Shares to Be Fully Paid
Section 14.07. Effect of Recapitalizations, Reclassifications and Changes of the Class A
Ordinary Shares
Section 14.08. Certain Covenants
Section 14.09. Responsibility of Trustee
Section 14.10. Notice to Holders Prior to Certain Actions. In case of any
Section 14.11. Stockholder Rights Plans
Section 14.12 Limit on Issuance of ADSs Upon Conversion
Section 14.13 Termination of Depositary Receipt Program
Section 14.14 Exchange In Lieu Of Conversion
ARTICLE 15
REPURCHASE OF NOTES AT OPTION OF HOLDERS
Section 15.01 Repurchase at Option of Holders
Section 15.02. Repurchase at Option of Holders Upon a Fundamental Change
Section 15.03. Withdrawal of Repurchase Notice or Fundamental Change Repurchase
Notice
Section 15.04. Deposit of Repurchase Price or Fundamental Change Repurchase Price
Section 15.05. Covenant to Comply with Applicable Laws Upon Repurchase of Notes
73
75
86
86
86
88
89
89
90
90
91
91
92
94
97
97
98
ARTICLE 16
OPTIONAL REDEMPTION
Section 16.01 Optional Redemption for Changes in the Tax Law of the Relevant Taxing
99
Jurisdiction
ARTICLE 17
MISCELLANEOUS PROVISIONS
Section 17.01 Provisions Binding on Company’s Successors
Section 17.02. Official Acts by Successor Corporation
Section 17.03. Addresses for Notices, Etc
Section 17.04. Governing Law; Jurisdiction
Section 17.05. Submission to Jurisdiction; Service of Process
Section 17.06. Evidence of Compliance with Conditions Precedent; Certificates and
Opinions of Counsel to Trustee
Section 17.07. Legal Holidays
Section 17.08. No Security Interest Created
Section 17.09. Benefits of Indenture
Section 17.10. Table of Contents, Headings, Etc
iv
100
101
101
102
102
103
103
103
103
104
Section 17.11. Execution in Counterparts
Section 17.12 Severability
Section 17.13 Waiver of Jury Trial
Section 17.14 Force Majeure
Section 17.15 Calculations
Section 17.16 USA PATRIOT Act
EXHIBIT
Exhibit A
Form of Note
104
104
104
104
104
105
A-1
v
INDENTURE dated as of March 29, 2019 between IQIYI, INC., a Cayman Islands
exempted company, as issuer (the “Company,” as more fully set forth in Section 1.01) and
CITICORP INTERNATIONAL LIMITED, a private company limited by shares incorporated in
Hong Kong, as trustee (the “Trustee,” as more fully set forth in Section 1.01).
W I T N E S S E T H:
WHEREAS, for its lawful corporate purposes, the Company has duly authorized the
issuance of its 2.00% Convertible Senior Notes due 2025 (the “Notes”), initially in an aggregate
principal amount not to exceed US$1,200,000,000, and in order to provide the terms and
conditions upon which the Notes are to be authenticated, issued and delivered, the Company has
duly authorized the execution and delivery of this Indenture; and
WHEREAS, the Form of Note, the certificate of authentication to be borne by each Note,
the Form of Notice of Conversion, the Form of Fundamental Change Repurchase Notice, the
Form of Repurchase Notice and the Form of Assignment and Transfer to be borne by the Notes
are to be substantially in the forms hereinafter provided; and
WHEREAS, all acts and things necessary to make the Notes, when executed by the
Company and authenticated and delivered by the Trustee, as in this Indenture provided, the valid,
binding and legal obligations of the Company, and this Indenture a valid agreement according to
its terms, have been done and performed, and the execution of this Indenture and the issuance
hereunder of the Notes have in all respects been duly authorized.
NOW, THEREFORE, THIS INDENTURE WITNESSETH:
That in order to declare the terms and conditions upon which the Notes are, and are to be,
authenticated, issued and delivered, and in consideration of the premises and of the purchase and
acceptance of the Notes by the Holders thereof, the Company covenants and agrees with the
Trustee for the equal and proportionate benefit of the respective Holders from time to time of the
Notes (except as otherwise provided below), as follows:
ARTICLE 1
DEFINITIONS
Section 1.01. Definitions
The terms defined in this Section 1.01 (except as herein otherwise expressly provided or
unless the context otherwise requires) for all purposes of this Indenture and of any indenture
supplemental hereto shall have the respective meanings specified in this Section 1.01. The words
“herein,” “hereof,” “hereunder” and words of similar import refer to this Indenture as a whole
and not to any particular Article, Section or other subdivision. The terms defined in this Article
include the plural as well as the singular.
“Additional ADSs” shall have the meaning specified in Section 14.03(a). “Additional
Amounts” shall have the meaning specified in Section 4.07(a).
1
“Additional Interest” means all amounts, if any, payable pursuant to Section 4.06(d),
Section 4.06(e) and Section 6.03, as applicable.
“ADS” means an American Depositary Share, issued pursuant to the Deposit Agreement,
representing seven Class A Ordinary Shares of the Company as of the date of this Indenture, and
deposited with the ADS Custodian.
“ADS Custodian” means JPMorgan Chase Bank, N.A., with respect to the ADSs
delivered pursuant to the Deposit Agreement, or any successor entity thereto.
“ADS Depositary” means JPMorgan Chase Bank, N.A., as depositary for the ADSs, or
any successor entity thereto.
“ADS Price” shall have the meaning specified in Section 14.03(c).
“Affiliate” of any specified Person means any other Person directly or indirectly
controlling or controlled by or under direct or indirect common control with such specified
Person. For the purposes of this definition, “control,” when used with respect to any specified
Person means the power to direct or cause the direction of the management and policies of such
Person, directly or indirectly, whether through the ownership of voting securities, by contract or
otherwise; and the terms “controlling” and “controlled” have meanings correlative to the
foregoing. Notwithstanding anything to the contrary herein, the determination of whether one
Person is an “Affiliate” of another Person for purposes of this Indenture shall be made based on
the facts at the time such determination is made or required to be made, as the case may be,
hereunder.
“Agent Parties” shall have the meaning specified in Section 7.02(l).
“Agents” means the Paying Agent, the Transfer Agent, the Note Registrar, the
Conversion Agent and the Bid Solicitation Agent, in each case, unless the Company is acting in
such capacity.
“Applicable PRC Rate” means (i) in the case of deduction or withholding of PRC income
tax, 10%, (ii) in the case of deduction or withholding of PRC value added tax (including any
related local levies), 6.72%, or (iii) in the case of deduction or withholding of both PRC income
tax and PRC value added tax (including any related local levies), 16.72%.
“Authenticating Agent” shall have the meaning specified in Section 2.11.
“Bid Solicitation Agent” means the Company or any Person appointed by the Company
to solicit bids for the Trading Price in accordance with Section 14.01(b)(i). The Company shall
initially act as the Bid Solicitation Agent.
“Board of Directors” means the board of directors of the Company or a committee of
such board duly authorized to act for it hereunder.
2
“Board Resolution” means a copy of a resolution certified by the Secretary or an
Assistant Secretary of the Company to have been duly adopted by the Board of Directors, and to
be in full force and effect on the date of such certification, and delivered to the Trustee.
“Business Day” means, with respect to any Note, each Monday, Tuesday, Wednesday,
Thursday and Friday that is not a day on which banking institutions in the State of New York,
the Cayman Islands or, in the case of a payment under the Indenture, place of payment are
authorized or obligated by law or executive order to close.
“Capital Stock” means, for any entity, any and all shares, interests, rights to purchase,
warrants, options, participations or other equivalents of or interests in (however designated)
stock issued by that entity.
“Cash Settlement” shall have the meaning specified in Section 14.02(a).
“Change in Law” shall have the meaning specified in clause (e) of the definition of
“Fundamental Change” below.
“Change in Tax Law” shall have the meaning specified in Section 16.01(b).
“Class A Ordinary Shares” means the Class A ordinary shares of the Company, par value
US$0.00001 per share, at the date of this Indenture, subject to Section 14.07.
“Class B Ordinary Shares” means the Class B ordinary shares of the Company, par value
US$0.00001 per share, at the date of this Indenture, subject to Section 14.07.
“Clause A Distribution” shall have the meaning specified in Section 14.04(c). “Clause B
Distribution” shall have the meaning specified in Section 14.04(c). “Clause C Distribution” shall
have the meaning specified in Section 14.04(c). “close of business” means 5:00 p.m. (New York
City time).
“Code” means the U.S. Internal Revenue Code of 1986, as amended.
“Combination Settlement” shall have the meaning specified in Section 14.02(a).
“Commission” means the U.S. Securities and Exchange Commission.
“Common Equity” of any Person means Capital Stock of such Person that is generally
entitled (a) to vote in the election of directors of such Person or (b) if such Person is not a
corporation, to vote or otherwise participate in the selection of the governing body, partners,
managers or others that will control the management or policies of such Person.
“Company” shall have the meaning specified in the first paragraph of this Indenture, and
subject to the provisions of Article 11, shall include its successors and assigns.
“Company Group” shall have the meaning specified in clause (e) of the definition of
“Fundamental Change” below.
“Company Notice” shall have the meaning specified in Section 15.01(a).
3
“Company Order” means a written order of the Company, signed by an Officer and
delivered to the Trustee.
“Conversion Agent” means Citibank, N.A., the conversion agent with respect to the
Notes appointed pursuant to a Paying Agent, Transfer Agent, Conversion Agent and Registrar
Appointment Letter dated as of the date of this Indenture and, subject to the provisions of such
Paying Agent, Transfer Agent, Conversion Agent and Registrar Appointment Letter, shall also
include any successor conversion agent.
“Conversion Consideration” shall have the meaning specified in Section 14.14(a).
“Conversion Date” shall have the meaning specified in Section 14.02(c).
“Conversion Obligation” shall have the meaning specified in Section 14.01(a).
“Conversion Price” means as of any time, US$1,000, divided by the Conversion Rate as
of such time.
“Conversion Rate” shall have the meaning specified in Section 14.01(a).
“Corporate Trust Office” means the designated office of the Trustee at which at any time
this Indenture shall be administered, which office at the date hereof is located at 39/F, Champion
Tower, 3 Garden Road, Central, Hong Kong, Attention: Agency and Trust, Facsimile: + 852
2323 0279, or such other address as the Trustee may designate from time to time by notice to the
Holders and the Company, or the designated corporate trust office of any successor trustee (or
such other address as such successor trustee may designate from time to time by notice to the
Holders and the Company).
“Daily Conversion Value” means, for each of the 40 consecutive Trading Days during the
Observation Period, 2.5% of the product of (a) the Conversion Rate on such Trading Day and (b)
the Daily VWAP for such Trading Day.
“Daily Measurement Value” means the Specified Dollar Amount (if any), divided by 40.
“Daily Settlement Amount,” for each of the 40 consecutive Trading Days during the
Observation Period, shall consist of:
(a)
cash in an amount equal to the lesser of (i) the Daily Measurement Value
and (ii) the Daily Conversion Value on such Trading Day; and
(b)
if the Daily Conversion Value on such Trading Day exceeds the Daily
Measurement Value, a number of ADSs equal to (i) the difference between the Daily
Conversion Value and the Daily Measurement Value, divided by (ii) the Daily VWAP for
such Trading Day.
4
“Daily VWAP” means, for each of the 40 consecutive Trading Days during the relevant
Observation Period, the per ADS volume-weighted average price as displayed under the heading
“Bloomberg VWAP” on Bloomberg page “IQ
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