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Itamar Medical Ltd.

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FY2014 Annual Report · Itamar Medical Ltd.
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Disclaimer 
Set out below is an unofficial translation into the English language, for convenience 
purposes  only,  of  the  financial  statements  of  Itamar  Medical  Ltd.  (the  “Company”)  
for  the  year  ended  December  31,  2014  (the  “Financial  Statements”)  that  originally 
were prepared in the Hebrew language. 

The full, legal and binding version of the Financial Statements for all purposes is the 
Hebrew  version,  filed  by  the  Company  with  the  Israel  Securities  Authority  and 
published on the MAGNA website: www.magna.isa.go.il, on March 24, 2015  

In  the  event  of  a  contradiction  or  inconsistency  between  this  translation  and  the 
Hebrew  version  of  the  Financial  Statements,  the  provisions  of  the  Hebrew  version 
shall prevail. 

This translation was not carried out by the Company, nor checked by the Company, 
and accordingly, the Company does not guarantee that the translation fully, correctly 
or accurately reflects the Hebrew version of the Financial Statements and its contents.  

Neither  the  Company,  nor  any  of  its  directors,  employees,  advisors  or  other  office 
holders, accept any responsibility on any grounds whatsoever to any other person in 
connection  with  this  translation  into  English  of  the  Financial  Statements.  The 
Company assumes no liability for any damages or loss of any kind (including, without 
limitation, indirect, special, incidental, punitive or consequential damages,) that might 
arise from the use of this translated version of the Financial Statements. 

Readers  are  advised  to  read  the  authoritative  Hebrew  version  of  the  Financial 
Statements  in  all  matters  which  may  affect  them  and/or  their  decisions  in  any  way. 
Below are links to the Company’s Financial Statements in Hebrew: 

http://maya.tase.co.il/bursa/report.asp?report_cd=888228 
http://maya.tase.co.il/bursa/report.asp?report_cd=888228-01&CompCd=1411&Type=Pdf 

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ITAMAR MEDICAL LTD. 

2014 ANNUAL REPORT 

MARCH 23, 2015

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

2014 ANNUAL REPORT 

TABLE OF CONTENTS: 

1. Part A – Description of Corporate Affairs 

2. Part B – Board of Directors’ Report on the State of Corporate Affairs 

3. Part C – Financial Statements 

4. Part D – Additional Information Regarding the Corporation 

5. Part E – Certifications by Officers with Regard to the Financial Statements 

3 

 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.

PART A

DESCRIPTION OF CORPORATE AFFAIRS

AS OF DECEMBER 31, 2014

4 

 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
Table of content 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

8. 

9. 

Description of Corporate Operations and Development of Corporate Business ............................ 7 

Operating segments ....................................................................................................................... 11 

Investments in corporate capital and transactions in corporate shares ......................................... 12 

Dividend distribution .................................................................................................................... 13 

Financial information with regard to the corporation’s operating segments ................................ 14 

General environment and impact of external factors on Company operations ............................. 14 

General information about the operating segment ........................................................................ 17 

Products and services .................................................................................................................... 23 

Composition of revenues from products and services .................................................................. 39 

10.  New products ................................................................................................................................ 39 

11.  Customers ..................................................................................................................................... 40 

12.  Marketing and distribution ............................................................................................................ 41 

13.  Order backlog ............................................................................................................................... 43 

14.  Competition .................................................................................................................................. 43 

15. 

Seasonality .................................................................................................................................... 56 

16. 

Production capacity ....................................................................................................................... 56 

17. 

Fixed assets, land and facilities ..................................................................................................... 57 

18.  R&D Expenses .............................................................................................................................. 57 

19. 

Intangible Assets ........................................................................................................................... 65 

20.  Human resources ........................................................................................................................... 71 

21.  Raw materials and suppliers ......................................................................................................... 78 

22.  Working capital ............................................................................................................................. 80 

23. 

Investments ................................................................................................................................... 81 

24. 

Financing ...................................................................................................................................... 81 

25. 

Taxation ........................................................................................................................................ 85 

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26. 

Environmental risk and management thereof ............................................................................... 85 

27.  Restrictions on and supervision of Company operations .............................................................. 86 

28.  Material agreements ...................................................................................................................... 90 

29.  Collaboration agreements ............................................................................................................. 91 

30. 

Legal Proceedings ......................................................................................................................... 93 

31.  Business objectives and strategy ................................................................................................... 93 

32. 

Information regarding unusual changes in corporate business ..................................................... 98 

33. 

Financial information regarding geographical segments .............................................................. 98 

34.  Discussion of risk factors .............................................................................................................. 99 

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ITAMAR MEDICAL LTD. 

(THE “COMPANY”) 

PART A – DESCRIPTION OF CORPORATE AFFAIRS 

1.  Description of Corporate Operations and Development of Corporate Business 

1.1. 

Introduction  

The Board of Directors of Itamar Medical Ltd. is pleased to present this description 
of  the  corporate  affairs  for  the  year  ended  December  31,  2014  (the  “reported 
period”)  which  reviews  the  corporation  and  evolution  of  its  business  in  2014.  This 
report  was  compiled  in  conformity  with  the  Securities  Regulations  (Periodic  and 
Immediate  Reports),  1970  (the  “Reporting  Regulations”).  Financial  data  in  this 
report  are  in  dollars,  including  the  Notes  to  the  Company’s  consolidated  financial 
statements  as  of  December  31,  2014.  Data  in  this  report  which  are  indicated  to  be 
correct as of the date of this report are current as of March 23, 2015. 

With regard to references to professional articles included in this report, note that the 
Company  has  not  independently  verified  the  data  and/or  forecasts  included  in  such 
research and has not carried out in itself the experiments/research mentioned therein. 
However, to the best of the Company's knowledge, the professional articles to which 
the Company refers in this report are scientific publications in well-known journals in 
various fields of medicine, considered to be reliable - since these journals verify and 
validate each article prior to publication through peer review committees. 

The  Company  meets  the  definition  of  “Small  Corporation”  in  the  Reporting 
Regulations. On March 18, 2014, the Company’s Board of Directors resolved to 
adopt  the  reliefs  set  forth  in  the  Reporting  Regulations  with  regard  to  small 
corporations,  on  the  following  matters:  (a)  enclosing  financial  statements of an 
associated  company;  (b)  report  on  effectiveness  of  internal  controls  over 
financial  reporting;  (c)  enclosing  of  highly  material  valuations;  (d)  details  of 
exposure  to  market  risk.  Note  that  due  to  the  carrying  amount  of  convertible 
notes (Series L), the Company included a chapter on exposure to market risk in 
the Board of Directors’ Report. 

1.2.  Definitions and legend  

For convenience, in this report the following abbreviations shall have the following 
meanings: 

The “Corporation” or  

- 

Itamar Medical Ltd. 

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The “Company” 

The “U.S. Subsidiary” 

- 

Itamar  Medical  Inc.,  incorporated  in  the  U.S.  and 
wholly-owned by the Company. 

The “Japanese 
subsidiary” 

Itamar Medical Japan Co. Ltd., incorporated in Japan 
and wholly-owned by the Company. 

The “Group” 

  The Company and its subsidiaries. 

“PAT” 

“PAT signal” 

-  Peripheral Arterial Tone; PATTM 

-  This  signal  measures  changes  in  peripheral  arterial 
pulse  volumes  and  various  parameters  of  arterial 
activity. 

“PAT technology” 

-  Technology for monitoring the PAT signal. 

“CPT code” or 
“reimbursement code” 

- 

Insurance  coverage  standard  for  (reimbursement  to 
users  of)  medical  procedures  as  published  by  the 
AMA from time to time (see Section 6.2 below) 

“ISA” 

-  The Israel Securities Authority 

“report date” or “report 
publication date” 

  March 23, 2015 

“TASE” 

-  The Tel Aviv Stock Exchange Ltd. 

“dollar” or”$” 

-  U.S. dollar 

“NIS” 

-  New Israeli Shekel 

The “Industrial R&D 
Promotion Law” 

-  The  Industrial  Research  and  Development  Promotion 

Law, 1984 

The “Companies Law” 

-  The Companies Law, 1999 

The “Securities Law” 

-  The Securities Law, 1968 

“FDA” 

-  The  Food  and  Drug  Administration  is  the  U.S.
regulatory  body  charged  with,  amongst  others, 
regulation  and  monitoring  of  the  development  and 
registration of drugs and medical devices in the U.S. 

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1.3.  Overview 

The  Company  was  incorporated  in  1997  as  a  private  company  in  Israel  and  it  is 
engaged  in  research  and  development  of  non-invasive  PAT-signal-based  medical 
devices, mainly for diagnosis of cardiological conditions, as well as sleep breathing 
disorders and in production, marketing, sale and leasing of those devices. 

On  February  27,  2007,  the  Company  issued  a  prospectus  in  which  it  first  offered 
securities to the public - shares, convertible notes (Series A) and warrants (Series 1). 
On  March  13,  2007,  the  Company  listed  its  securities  for  trading  on  the  TASE, 
making  the  Company  a  public  company,  as  defined  in  the  Companies  Law  and  a 
reporting  entity,  pursuant  to  provisions  of  the  Securities  Law  and  regulations 
published thereunder. In addition, as described in Section 3 below, the Company has 
a shelf prospective which is effective until February 12, 2016 

The unique technology developed by the Company is capable of monitoring the PAT 
signal.  The  PAT  signal  measures  changes  in  the  patient’s  peripheral  arterial  pulse 
volumes  as  well  as  various  parameters  of  arterial  activity.  These  arterial  activity 
parameters accurately reflect the patient’s sympathetic nervous system (autonomous 
(involuntary) nervous system) activity, as well as changes to the endothelial system 
(the “endothelium” or the “endothelial layer”).  

The peripheral arterial volume is measured, using the PAT Technology, by way of a 
thimble-shaped probe which fits over the patient’s finger and transmits information to 
a  computer-based  processing  system  which  monitors  the  PAT  signal  and  diagnoses 
the  patient.  The  information  derived  from  the  PAT  signal  is  potentially  useful  in 
diagnosis of a wide range of common medical conditions.  

As  of  the  date  of  this  report,  the  Company  is  developing  and  marketing  products 
based on the PAT  signal that are mainly for diagnosis of cardiological conditions, as 
well  as  sleep  breathing  disorders:  EndoPAT™  (“EndoPAT”)  and  WatchPAT™ 
(“WatchPAT”). The WatchPAT diagnoses sleep apnea, which has been proven to be 
a substantial risk factor in cardiac disease. Treatment of such disorders significantly 
improves  the  condition  of  the  heart.    EndoPAT  is  used  to  diagnose  endothelial 
malfunction,  which  is  a  proven  predictor  of  cardiovascular  disease.  For  more 
information  about  the  general  environment  in  which  the  Company  operates  and  on 
the Company’s products, see Sections  6 and  8 below. 

During 2014, following changed in the Company’s senior management, the Company 
revised  its  strategic  plan  to  focus  on  marketing  of  EndoPAT  and  WatchPAT  to  the 
cardiology  markets  (while  continuing  to  market  WatchPAT  to  the  sleep  disorder 
market)  in  the  U.S.,  Japan  and  China,  which  the  Company  regards  as  the  major 

9 

 
 
markets for its products with potential for increased sales volume. The Company has 
changed the format of its financial statements (commencing with this report) to reflect 
this change and  reports on only one  operating segment.    For  further  information  on 
the Company’s strategy, see Section 31 below. 

In  January  2015,  the  U.S.  subsidiary  launched  the  Total  Sleep  Solution  (–“TSS”) 
family of products and services. TSS is intended to provide a complete Sleep Apnea 
management  solution  to  cardiology  medicine  (clinics  and  departments  in  hospital-
based environments).  The TSS changes the Company's business model and shifts it 
from  a  manufacturer  and  seller  of  medical  devices  to  a  complete  service  pathway 
provider,  including  products,  education  and  services  throughout  the  patient  care 
pathway.  For further details, see Section 8.4 below. 

1.4.  Holdings structure 

The following is the Company’s holding structure: 

Itamar Medical Ltd.

100%

Itamar Medical Japan, Co. 
Ltd.

100%

Itamar Medical Inc.

1.5.  Year and form of incorporation 

The  Company  was  incorporated  and  registered  in  Israel  on  January  15,  1997  under 
the name Itamar Medical (CM) 1997 Ltd., as a private company in conformity with 
provisions of the Companies Ordinance (New Version), 1983. On July 24, 2000, the 
Company changed its name to Itamar Medical Ltd.   

The Company has a wholly-owned subsidiary, Itamar Medical Inc., registered in the 
State  of  Delaware,  U.S.  This  subsidiary  is  engaged  in  marketing  the  Company’s 
products in the U.S.  

The  Company  also  has  a  wholly-owned  subsidiary,  Itamar  Medical  Japan  Co.  Ltd., 
registered in Japan. This subsidiary is engaged in marketing the Company’s products 
in Japan. 

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2.  Operating segment 

The Company has one operating segment - medical products for cardiology. The Company 
is  engaged  in  the  research,  development,  marketing,  selling  and  leasing  of  non-invasive 
medical devices using the PAT signal as follows: 

2.1.  WatchPAT - a product for diagnosis of sleep apnea, which has FDA approval and, 
beyond the medical benefit, may lead to overall cost reduction of the medical process 
(diagnosis,  treatment  and  monitoring)  compared  to  current  testing  used  at  sleep 
laboratories. According to published research1, the total cost of medical management 
based  on  a  sleep  laboratory  (PSG)  is  almost  three  times  (in  some  cases,  for  sleep 
laboratories in hospitals, even ten times) the total cost of medical management based 
on  mobile  testing  devices,  such  as  WatchPAT.  In  the  past,  a  U.S.  insurer  -  United 
Healthcare - issued a directive which stipulates that reimbursement requests for sleep 
testing  at  a  sleep  laboratory  would  be  rejected,  unless  home  sleep  testing  was  first 
conducted (July 2011, Volume 44)2.  

As from 2014, the Company is striving to expand use of WatchPAT to other market 
segments,  given  recently-published  scientific  research  which  proves  the  connection 
between Sleep Apnea and severe medical conditions such as: hypertension, diabetes, 
heart disease, arrhythmia, neurological conditions and even complications following 
surgery  under  full  anesthesia.  The  Company  intends  to  join  forces  with  distributors 
specializing in these market segments. 

As mentioned above, in January 2015, the U.S. subsidiary launched the Total Sleep 
Solution,  a  WatchPAT  based  family  of  products  and  services  for  the  treatment  of 
Sleep Apnea. For further details, see Section 8.4 below. 

2.2.  EndoPAT  is  used  for  diagnosis  of  endothelial  dysfunction,  an  early  stage  of 
arteriosclerosis  and  indication of  developing heart  disease. EndoPAT2000 has  FDA 
approval.  

In January 2014, the CPT code (code III), which is a code for emerging technologies 
and not a full insurance code (as described in Section 8.2 below).  This is a specific 

1  

2  

Townsend  D,  Sharma  A,  Brauer  E,  Scattarelli  D,  McEiver  J,  Eiken  T,  Freiberg  M  Assessing  Efficacy, 
Outcomes, and Cost Savings for Patients with Obstructive Sleep Apnea Using Two Diagnostic and Treatment 
Strategies. Sleep Diagnosis and Therapy, Dec. 2006.  

https://www.unitedhealthcareonline.com/ccmcontent/ProviderII/UHC/en-
US/Assets/ProviderStaticFiles/ProviderStaticFilesPdf/Tools%20and%20Resources/Network%20Bulletin/Netw
orkBulletin_July2011supplement.pdf 

11 

 
 
 
                                                           
 
code  for  reimbursement  of  the  EndoPAT  test  for  symptomatic  patients  (at  risk  for 
heart  disease)  (“symptomatic  patients”)  or  patients  with  heart  disease.  Since  the 
insurance reimbursement matter has not yet been finalized, penetration of the clinical 
treatment  market  by  this  product  is  still  directed  to  markets  that  are  not  insurance-
dependent,  with  emphasis  on  the  Health  and  Wellness  market  which  focuses  of  the 
prevention  of  medical  problems  independently  of  the  possibility  of  obtaining 
financial reimbursement for the tests.  

3.  Investments in corporate capital and transactions in corporate shares  

In February 2013 the Company filed a shelf prospectus for the possible issuance of shares, 
notes, warrants and commercial paper (the “shelf prospectus”).  On January 26, 2015, the 
Company  received  the  ISA’s  consent  for  the  extension  of  the  period  of  the  offering  of 
securities under hew shelf prospectus by another 12 months, i.e. – until February 12, 2016. 

Following  is  information  about  investments  in  the  Company’s  capital  and  other  capital 
raised by the Company during the past two years: 

Number of 
securities 
allotted

NIS 
62,556,000 par 
value. 

Issue date  Nature of the 
transaction 

Identity of 
investors 

Price of 
securities 

The Public 

NIS 1.00 
for each 
NIS 1 par 
value of 
notes. 

February 
2013 

Public 
issuance (by 
publication 
of a shelf 
offering 
pursuant to 
the shelf 
prospectus) 
of notes 
(Series L). 

Total 
consideration 

Approximately 
NIS 62.6 million, 
of which 
approximately 
NIS 13.3 million 
(approximately 
$3.5 million) 
invested by 
interested parties 
and used to repay 
private loans 
extended by said 
interested parties 
to the Company. 

Reference to offering report

For details - see immediate 
report dated February 28, 
2013 (reference: 2013-01-
051114) regarding the 
outcome of the public 
issuance of notes. For more 
information see Section  24.3 
below and Section 5 of the 
Board of Directors’ report 
enclosed as Part B of this 
Annual Report. See also 
Section  24.4 below with 
regard to the commitment of 
interested parties as of that 
date, to provide a credit 
facility to the Company, 
including against issuance of 
the Company’s notes. 

March 
2013 

Private 
issuance of 
notes (Series 

Three 
institutional 
investors 

NIS 0.985 
for each 
NIS 1 par 
value of 

NIS 
13,700,000 par 
value. 

Approximately 
NIS  13.5  million 
(approximately 
$3.5 million) 

For details - see immediate 
report dated March 12, 2013 
(reference: 2013-01-003424) 
regarding the outcome of the 

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December 
2013 

L). 

Private 
issuance of 
shares. 

January 
2014 

Private 
issuance of 
shares. 

May 
2014 

Private 
issuance of 
shares 

Migdal 
Insurance 
Company 
Ltd. 

Phoenix 
Investments 
and Finance 
Ltd. and 
Phoenix 
Insurance 
Company 
Ltd. (nostro 
account- 
elementary) 
Two 
institutional 
investors – 
Migdal 
Insurance 
Company Ltd. 
and Yelin 
Lapidot 
Investment 
House Ltd. 

notes. 

NIS 1.35 
per share. 

11,111,111 
ordinary 
shares  of  NIS 
0.01  par  value 
each. 

Approximately 
NIS 15 million 
(approximately 
$4.4 million) 

NIS 1.35 
per share.

13,703,703 
ordinary 
shares of NIS 
0.01 par 
value each. 

NIS 
18,500,000. 

NIS 1.80 
per share 

13,111,111 
ordinary 
shares of NIS 
0.01 par 
value 

Approximately
NIS 23.6 
million 
(approximately 
$6.8 million) 

private offering of notes. 

For details - see immediate 
reports dated December 8, 
2013 (reference: 2013-01-
091030) and December 25, 
2013 (reference: 2013-01-
107569). 

For details -see immediate 
reports dated December 
22, 2013, (reference: 2013-
01-102862), as amended 
on January 1, 2014, 
(reference: 2014-01-
001936) and January 7, 
2014 (reference: 2014-01-
00822). 

For details – see 
immediate report dated 
May 8, 2014 (reference: 
2014-01-068535) 

4.  Dividend distribution 

The  Company  has  not  distributed  any  dividends  since  its  incorporation.  As  of  December 
31, 2014, the Company has no distributable earnings. 

The  deed  of  trust  of  the  Series  L  notes  provides  that,  should  the  Company  distribute 
dividends  in  excess  of  50%  of  its  legally  distributable  earnings  accrued  since  October  1, 
2012,  as  reflected  by  its  audited  annual  financial  statements  or  its  interim  financial 
statements, as the case may be, net of any distributions made from the date of the original 
issuance  of  the  notes,  this  would  constitute  a  cause  for  the  immediate  redemption  of  the 
notes. 

The Company does not intend to distribute dividends in the foreseeable future, but rather 
intends to invest its future profits in the expansion of the Group’s activities. 

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5.  Material recent developments during the reported period 

For  information  about  material  developments  in  the  Company’s  financial  results,  see  the 
Company’s Board of Directors’ Report as of December 31, 2014, included in Part B of this 
Annual Report. 

6.  General environment and impact of external factors on the Company’s operations 

6.1  Healthcare budgets in target market countries  

The  Company’s  operations  are  focused  on  development,  manufacture,  sale  and 
marketing  of  medical  devices;  in  early  2015  the  Company  launched  Total  Sleep 
Solution,  a  WatchPAT  based  family  of  products  and  services  for  the  treatment  of 
Sleep  Apnea.  Investment  in  healthcare  in  countries  in  which  the  Company  does 
business,  as  well  as  budgets  allocated  for  purchase  of  medical  devices,  are  under 
reduction  pressures.  The  Company’s  products  are  not  considered  to  be  life-saving 
devices  and  therefore  their  sales  volume  may  be  negatively  impacted  in  periods  of 
economic slow-down.  However, on some Far East markets the Company's products 
are  utilized  in  preventive  medicine  by  way  of  early  detection  of  cardiological 
problems. 

6.2  Reimbursement policies of healthcare insurers 

Most  developed  nations,  including  the  Company’s  primary  target  markets,  have  a 
policy of full or partial expense reimbursement for medical testing and treatment by 
various  healthcare  insurers,  which  is  stipulated  from  time  to  time  by  Government 
policy  (with  regard  to  patients  insured  under  Government  healthcare  insurance 
policies)  as  well  as  by  private  and  public  healthcare  insurers  (for  patients  insured 
under private or public healthcare insurance policies).  

The  Company  believes  that,  should  it  succeed  in  securing  sufficient  expense 
reimbursement for use of its products (so as to cover the medical expense for the end 
customer and/or profitability for the testing or treatment provider) - demand for the 
Company’s products and services in its target markets should increase. 

In the U.S. there are two major healthcare associations tasked with  considering and 
approving medical codes used for medical reporting and for (full or partial) expense 
reimbursement for medical testing and treatment, as follows: 

  One  is  the  U.S.  Centers  for  Medicare  &  Medicaid  Services  (“CMS”),  an 
organization  which  provides  healthcare  insurance  for  U.S.  citizens  aged  65  and 
over and to those with low income. For information about CMS regulations with 

14 

 
 
regard  to  expansion  of  insurance  coverage  provided  to  its  patients  in  the  U.S., 
including the Company’s WatchPAT product, see Section  8.1 below. 

  The  other  is  the  American  Medical  Association  (“AMA”),  which  is  the  general 

association of private healthcare insurers in the U.S.  

There are also professional organizations which set guidelines for the physicians with 
regard to medical procedures. Such guidelines include the inclusion or non-inclusion 
of  specific  medical  procedures  and  indication  of  the  significance  of  such  medical 
procedures  for  patient  diagnosis  and  treatment  (and  do  not  determine  the  insurance 
reimbursement). Non-inclusion or exclusion of the Company’s product from medical 
procedures in these guidelines may materially impact the Company’s ability to sell its 
products. 

6.3  Medical research 

Medical  research  published  in  recent  years,  with  regard  to  the  importance  of 
endothelial function and the importance of assessing this function, as well as medical 
research  concerning  the  connection  between  sleep  breathing  disorders  and  other 
conditions,  may  result  in  increased  demand  for  the  Company’s  products  in  this 
segment.  Furthermore,  publications  with  regard  to  connections  between  the 
Company’s fields  of endeavor and other medical fields, such as: endothelial function 
and  metabolic  syndrome,  erectile  dysfunction,  primary  and  repeat  cardiac  events, 
stroke and congestive heart failure, the effect of Sleep Apnea on Arrhythmia (such as 
atrial  fibrillation),  hypertension,  diabetes,  heart  disease,  chronic  heart  failure, 
neurological  conditions,  complications    following  surgery  under  full  anesthesia  etc. 
may impact the use of the Company’s products.  

6.4  Developments in medical treatment (devices and drugs) 

Introduction  of  new  medical  treatment  procedures,  with  emphasis  on  unique, 
innovative  drugs  for  treatment  of  cardiovascular  problems  (such  as  arteriosclerosis) 
and sleep breathing disorders in countries where the Company operates, is likely to 
result  in  increased  use  of  the  Company’s  products  designed  for  diagnosis  of  heart 
conditions and sleep breathing disorders prior to the start of treatment.  

6.5  Development and production of competing products 

The  Company’s  operations  are  impacted  by  competition  in  development  and 
marketing  of  competing  products  using  different  technologies.  The  Company  is 
unable to impact neither the entry of new competitors into the market nor continued 
development  of  existing  competitors  -  and therefore  the  Company  intends  to  further 
invest  in  improvement  of  its  own  products,  including  through  development  of  new 

15 

 
 
applications  in  order  to  bolster  its  competitive  position.  For  more  information  about 
these competitors, see Section 14 below. 

6.6  Approval policy of the Company’s products by regulators in each country 

The Company’s operations are impacted by policies of regulators concerning approval 
of its products in the target markets. Refusal to approve distribution of a product, or 
rescinding  of  existing  approval,  would  impact  the  Company’s  business  results.  For 
information about relevant regulators and required approvals, see Section  27 below.   

6.7  Adult population and public awareness 

A trend of aging population is apparent in the western world. The Company believes 
that  demand  for  healthcare  products  and  innovative  technology,  such  as  the 
Company’s would continue to grow in the senior population (aged 40-80) in Western 
countries.  Furthermore,  a  growth  trend  is  apparent  in  public  awareness  in  Western 
countries in which the Company does business, of the importance of early diagnosis 
of  arteriosclerosis  as  well  as  of  the  importance  of  resolution  of  sleep  breathing 
disorders and their critical impact on quality of life during waking hours and on the 
cardiovascular system - a field in which the Company is engaged.   

6.8  Fluctuations in exchange rates  

Fluctuations in exchange rates of various currencies have a significant impact on the 
Company’s operating results, primarily since the Company’s sales are mostly in the 
U.S.  and  in  Europe,  in  dollars  and  in  Euros,  as  well  as  in  Japan  in  Japanese  yen, 
whereas a significant portion of the Company’s expenses is in Israeli currency (NIS). 
In order to limit the Company’s exposure to exchange rate fluctuations, the Company 
takes measures, from time to time, to hedge its exposure to loss due to exchange rate 
fluctuations, as listed in Sections 7 and 9 of the Board of Directors’ report, enclosed 
as Part B of this Annual Report.  

6.9  Fluctuations in raw material prices 

The Company’s cost basis is impacted by fluctuations in raw material prices and in 
their availability (primarily: (i) plastics whose price is impacted, amongst others, by 
oil  prices;  and  (ii)  electronic  components).  The  Company  has  no  material  influence 
over  fluctuations  in  raw  material  prices,  other  than  by  taking  advantage  of  various 
opportunities to purchase raw material at attractive prices.  

16 

 
 
 
 
6.10 Additional taxation of sales of medical equipment in U.S. as from 2013 

Following  the  healthcare  reform  in  the  U.S.,  which  requires  all  U.S.  citizens,  aged 
under 65 to acquire healthcare insurance and in order to partially fund the cost of this 
reform, the U.S. Federal Tax Authority imposed an additional Excise Tax, effective 
as from January 1, 2013, at the rate of 2.3% on sales of medical equipment in the U.S. 
The  medical  equipment  manufacturer  or  importer  is  liable  for  payment  of  this 
additional  tax.  This  tax  applies  to  sales  of  the  Company’s  products  in  the  U.S.  For 
more  information  about  the  breakdown  of  Company  sales  by  geographic  areas,  see 
Note 5 to the Company’s financial statements as of December 31, 2014, enclosed as 
Part C of this Annual Report. 

7.  General information about the Group’s operations 

7.1  Since  its  inception,  the  Company  is  engaged  in  research  and  development  of  non-
invasive  diagnostic  medical  equipment  and  relevant  services  for  early  diagnosis  and 
monitoring of medical conditions, focusing on cardiovascular conditions and on sleep 
breathing disorders.  The unique technology developed by the Company can monitor 
the  PAT  signal,  which  provides  a  view  of  the  sympathetic  nervous  system  and  of 
changes in the endothelial system, as well as an indication of patient health. 

7.2  The WatchPAT product 

7.2.1  The  Sleep  Apnea  Syndrome  is  manifested  in  constantly  recurring  episodes  of 
full  or  partial  breathing  interruption  during  sleep.  In  most  cases,  people 
suffering  from  Sleep  Apnea  are  not  aware  of  these  breathing  interruptions 
during  their  sleep  and  often  wake  up  to  get  their  breath  back  and  avoid 
suffocation.  These  cases  of  waking  up  may  result  in  a  host  of  health  issues, 
such  as  intense  tiredness  and  sleepiness,  primarily  during  morning  hours,  a 
tendency  to  fall  asleep  in  passive  situations,  including  when  driving,  lack  of 
concentration,  headaches  during  morning  hours,  impotency  and  depression. 
According  to  published  research3,  sleep  breathing  disorders  impact  the 
cardiovascular  system  and  conditions,  with  a  significant  connection  between 
Sleep Apnea and hypertension, diabetes, heart disease and Arrhythmia (such as 
failure,  neurological  conditions, 
atrial 

fibrillation),  congestive  heart 

3  

  Increased incidence of cardiovascular in middle-aged men with obstructive sleep apnea: 17 year follow up. Am 
J  Respir  Crit  Care  Med.  2002;166:159  –165.  Prospective  study  of  the  association  between  sleep  disordered 
breathing  and  hypertension:  NEJM  vol.  342,  May  11,  2000;  Nocturnal  Ischemic  Events  in  patients  with 
Obstructive Sleep Apnea Syndrome and Ischemic Heart Disease: ACC, vol.34, no. 6  

  Prospective  Study  of  Obstructive  Sleep  Apnea  and  Incident  Coronary  Heart  Disease  and  Heart  Failure  the 
Sleep Heart Health Study; Circulation. 2010;122:352-360 

17 

 
 
                                                           
 
 
complications  following surgery under full anesthesia and other diseases. The 
prevalence  and  severity  of  Sleep  Apnea  increase  as  the  weight  of  U.S.  and 
world  population  continues  to  increase,  as  well  as  with  higher  average  age. 
Furthermore, there is growing evidence indicating that people who suffer from 
this syndrome develop more surgical complications and constitute a population 
at increased risk. 

7.2.2  The  most  common  test  currently  available  for  diagnosis  of  various  sleep 
disorders,  including  Sleep  Apnea,  is  a  PSG  test  (See  Section  14.2.1  below), 
which  is  conducted  in  sleep  laboratories.  Laboratory  diagnosis  involves 
simultaneous testing and recording of 20 or more channels, requires the patient 
to stay at the sleep laboratory, along with a technician, for one night or longer, 
attaching  electrodes  to  various  body  parts,  chest  and  abdomen  belts  and  air 
tubes in the nostrils - and its cost is relatively higher than with mobile devices 
(this cost is partially reimbursed by insurers).  

Other testing for sleep disorder diagnosis is conducted with devices which do 
not require use  of  a  laboratory environment,  which  the patient  can  take  home 
with them (“home sleep testing”). Such devices often have fewer channels than 
tested  using  PSG,  require  training by  a  technician  and  according  to  published 
research,  some  of  them  may  lack  certain  clinical  data4  -  but  are  considered 
acceptable  for  preliminary  diagnosis  of  sleep  disorder  and  are  approved  for 
such use by the FDA.  

As  a  result  of  the  foregoing,  demand  for  mobile  devices  for  sleep  breathing 
disorder  diagnosis  is  growing  as  the  awareness  of  sleep  disorder  grows  - 
primarily  due  to  the  discomfort,  high  cost  and  long  wait  required  for 
appointment  which  are  associated  with  PSG  testing  carried  out  at  sleep 
laboratories.  

7.2.3  The  Company-developed  product,  WatchPAT, 

is  a  mobile  device  for 

convenient use in diagnosis of sleep breathing disorders. 

7.3  The EndoPAT product 

7.3.1  As medical statistics indicate, cardiovascular disease is the most common cause 
of  death  in  Western  countries.  According  to  information  published  by  the 

5  

 Heart  Disease  and  Stroke  Statistics--2013  Update:  A  Report  from  the  American  Heart  Association, 
Circulation. 2013;127:e6-e245 

18 

 
 
                                                           
 
 
American  Heart  Association5  in  December  2012,  based  on  data  from  2009-
2010,  in  the  U.S.  alone  over  one  third  of  the  adult  population  (83.6  million 
people) were diagnosed with, or at high risk of developing, one or more types 
of  cardiovascular  disease.  Increased  life  span,  changes  in  life  habits  (such  as 
changes  of  employment  and  leisure  habits,  changes  of  consumption,  etc.)  and 
dietary  changes  increase  the  prevalence  of  cardiovascular  diseases  and 
therefore  increase  the  need  for  diagnosis,  treatment  and  prevention  of  such 
diseases. For information about the potential market size for this product - see 
Section 8.2 below. 

7.3.2  A major cause of such disease is atherosclerotic lesions due to changes in the 
structure  and  function  of  the  inner  lining  of  blood  vessel  walls  (the 
endothelium) and the formation of inflammatory processes which may give rise 
to local stenosis in the vascular lumen, as well as damage to the integrity of the 
arterial  and  formation  of  blood  clots.  The  damage  to  endothelial  function  can 
occur  years  before  the  formation  of  atherosclerotic  lesions.  Therefore,  early 
detection and early treatment thereof are of great importance. 

7.3.3  The EndoPAT 2000 is a non-invasive device which uses the PAT technology to 
evaluate  endothelial  function  in  arteries  at  an  early  stage  of  disease 
development  and  which  may  be  used  for  diagnosis  for  administration  of 
appropriate treatment. 

The  endothelium  consists  of  a  single  layer  of  extremely  densely  arranged  flat 
epithelial  cells  coating  the  inner  vascular  wall.  Since  the  endothelium  is  an 
organ on its own, damage to it – non-continuity of cells, faulty functioning of 
the  mechanism  secreting  substances  such  as  NO  (Nitric  Oxide)  etc.  –  is 
systemic. This means that if damage is found to the endothelium in the finger, 
this  would  indicate  a  potential  similar  damage  to  the  endothelium  of  cardiac 
arteries.  

Endothelial  dysfunction  constitutes  a  preliminary  stage  of  arteriosclerosis.  It 
affects the functioning of blood vessels in various parts of the body and often 
leads to coronary artery disease.  

7.3.4  The following illustration shows the stages of development of arteriosclerosis, 
beginning with a minor accumulation of fat in the arterial walls (to the left) and 
finally resulting in a total blockage and arterial aneurysm (to the right).   

5  

 Heart  Disease  and  Stroke  Statistics--2013  Update:  A  Report  from  the  American  Heart  Association, 
Circulation. 2013;127:e6-e245 

19 

 
 
                                                           
 
7.3.5  As  from  2014,  the  Company  focuses  its  activities  on  secondary  prevention, 
mainly  in  the  United  States.  This  is  the  clinical-treatment  market  of 
symptomatic  patients  or  patients  with  a  heart  condition  at  high  risk  of  repeat 
cardiac events and who suffer from various symptoms. Scientific research made 
public over the past two years proves that assessment of arterial function allows 
for diagnosis of patients at risk of recurring heart attacks in the short to medium 
term  (2-5  years).  Research  has  found  that,  on  average,  heart  patients  who 
despite treatment of their condition remain with impaired arterial function, had 
a  4  times  higher  risk  of  repeat  cardiovascular  events  (angina  pectoris,  heart 
attack, stroke or even death) - compared to those found to have proper arterial 
function6. Consequently, the reimbursement code assigned to EndoPAT testing 
in the U.S., valid as from January 2014, is designated for use in symptomatic 
patients  or  those  patients  diagnosed  as  having  a  heart  disease.    At  the  same 
time,  the  Company  continues  to  support  its  current  activities  for  primary 
prevention  of  the  first  heart  attack,  primarily  in  Japan  (and  in  China),  and 
endeavors to expand these activities). 

7.4  Restrictions,  legislation,  standards  and  special  constraints  applicable  to  operating 

segment 

Marketing and sale of the Company’s products around the world are subject to various 
regulatory  approvals  such  as:  FDA  (U.S.  Food  and  Drug  Administration),  CE  Mark 
(European  standard  for  products),  PMDA  (the  Japanese  Healthcare  Authority, 
equivalent  to  the  FDA)  and  other  international  standards  in  various  countries, 
designed to ensure product quality and safety. For more information about restrictions 
and  legislation  applicable  to  the  Company,  see  Section   27  below.  Note  that  the 

6  

Peripheral  endothelial  function  and    cardiovascular  events  in  high-risk  patients,  Matsazawa  et  al  ,  Journal  of  
American Heart Association 2013 

20 

 
 
 
                                                           
 
  
Company  has  received  FDA,  CE  and  PMDA  approval  for  both  WatchPAT  and 
EndoPAT. 

7.5  Changes in scope of operations 

For  information  about  changes  in  scope  of  the  operations,  see  Note  5  to  the 
Company’s  consolidated  financial  statements  as  of  December  31,  2014,  included  in 
Part C of this Annual Report. 

7.6  Evolution of markets and changes in customer characteristics 

The  relevant  markets  for  Company  business  -  primarily  in  the  U.S.,  have  changed 
over  the  past  decade  due  to  multiple  factors,  including  increased  awareness  by 
physicians  of  the  importance  of  early  diagnosis  and  treatment  of  sleep  breathing 
disorders  in  general  and  cardiovascular  disease  particularly,  as  well  as  increased 
public  awareness  of  these  issues  through  electronic  media  and  the  internet.  The 
increase  in  such  awareness  is  due,  amongst  others,  to  scientific  publications  which 
link  sleep  breathing  disorders  to  other  conditions  (Arrhythmia,  heart  disease, 
hypertension  etc.)  and  due  to  ever  increasing  awareness  of  the  implications  of  the 
various risk factors for diseases in the field of the Company’s activities. 

Furthermore,  ambulatory  devices  (mobile  devices  for  home  use)  for  diagnosis  of 
Sleep  Apnea  allow  other  medical  experts  (such  as:  family  physicians,  cardiologists 
and otolaryngologists) to also conduct testing in this field, thereby increasing current 
exposure  to  testing  of  sleep  breathing  disorders  and  further  increase  awareness  of 
such testing. 

7.7  Technological changes which may materially impact the Company’s activities 

Developments  in  product  miniaturization  and  improvements  in  wireless  data 
communications, as well as developments in computing, impact the development of 
The  Company’s  products.  The  Company  regularly  monitors  such  technological 
developments.  

7.8  Critical success factors in operating segment and changes thereto 

The critical success factors are:  

7.8.1  Adoption of home sleep testing by various insurers and setting of appropriate 
reimbursement  for  testing  to  be  conducted,  as  listed  in  Section   6.2  above 
(expense reimbursement policy of healthcare insurers). 

7.8.2  Setting  up  joint  ventures  and  efficient  marketing  and  distribution  systems 

and strategies in different world countries. 

21 

 
 
7.8.3  Product  introduction  and  deployment  across  healthcare  service  systems  in 

different world countries. 

7.8.4  Success of strategic partners in implementing the strategic plan. 

7.8.5  Success  of  clinical  trials  –  the  success  of  clinical  trials  and  publication  of 
their  results  are  essential  to  increasing  awareness  of  products  and  their 
advantages. 

7.8.6  Presentation of technological innovation compared with competitors. 

7.8.7  Development  of  other  innovative  applications  in  response  to  needs  of 

product users. 

7.8.8  Provision of high-quality service, technical support and malfunction repair to 

customers. 

7.8.9  Achievement  of  advantages  and  added  value  for  products,  compared  with 

other medical procedures in the relevant markets. 

7.8.10  Protection of intellectual property through patent registration. 

7.9  Changes in suppliers and raw materials  

For details see Section  21 below. 

7.10  Major barriers for penetrating markets 

7.10.1  Achievement  of  recognition  and  support  within  the  international  medical 

community for the unique medical signal and for the products. 

7.10.2  The  need  to  acquire  knowledge  and  technological  infrastructure  in  the 

technology-oriented market with many competing developments.  

7.10.3  Investment of substantial economic resources in the development, regulatory 

and marketing stages of the products.  

7.10.4  Long  time  periods  from  start  of  development  to  commercial  launch  of 

products, which require significant external financing. 

7.10.5  The need to protect development though patent registration. Patent approval 
processes  and  the  possibility  of  objections  to  patent  registration  form  a 
barrier for development of technological products.  

7.10.6  Obtaining regulatory approvals from relevant supervisory entity in the local 
healthcare  market,  for  commercial  marketing  of  the  Company’s  products 

22 

 
 
(including FDA in the United States, and CE in Europe) and retaining such 
approvals  after  their  receipt  -  a  process  which  entails  the  investment  of 
effort, time and money.  

7.11  Alternatives for the Company’s products and changes thereto 

7.11.1  The WatchPAT product 

The  most  common  test  at  present  for  diagnosing  various  sleep  disorders  is 
the  PSG  test,  performed  at  sleep  laboratories.  For  more  information  about 
this  test,  see  Section   7.2.2  above  and  Section  14.2.1below.  There  are  also 
tests using mobile devices, essentially similar to the Company’s, in the sense 
that they do not require use of a laboratory environment and the patient may 
take them home. For more information see Section 14.2.2 below.  

7.11.2  The EndoPAT product 

The  EndoPAT2000  is  a  device  designated  for  assessment  of  endothelial 
function/arterial  function  by  non-invasive  means  approved  for  this  purpose 
by the FDA, which allows early discovery and diagnosis of cardiac disease. 
However, it is possible that in future some biological marker would be found 
and approved for diagnosis of defects in the endothelial layer. To the best of 
the  Company’s  knowledge,  there  is  one  U.S.  company  in  early  stages  of 
marketing a competing product, after receiving FDA approval (however, the 
usage  indication  as  approved  by  the  FDA  does  not  mention  testing  of 
endothelial function or diagnosis of endothelial dysfunction  

7.12  Competition and changes therein  

For information about the competition in the market, names of major competitors of 
the Company and the products which they offer - see Section 14 below. 

8.  Products and services 

8.1  WatchPAT 200 

WatchPAT  is  a  mobile  device  which  may  be  operated  in  patients’  homes,  non-
invasive,  simple  to  operate  for  diagnosis  of  breathing  disruption  during  sleep, 
identifies  waking  stages  and  sleeping  stages,  and  distinguishes  between  the  various 
sleeping stages. The failure rate of the test using the WatchPAT is lower than 2% and 
as  such  is  also  significantly  lower  than  the  failure  rates  in  the  testing  of  competing 
products, as set out in Section 14 below.  

23 

 
 
The Company continues its efforts to expand the use of WatchPAT to other market 
segments,  given  recently-published  scientific  research  which  proves  the  connection 
between Sleep Apnea and severe medical conditions such as: hypertension, diabetes, 
Arrhythmia, heart disease, congestive heart failure, neurological conditions and even 
complications following surgery under full anesthesia. The Company intends to join 
forces with specific distributors who specialize in these market segments, who would 
market The Company’s products to physicians, clinics and hospitals who would use 
The Company’s products for clinical treatment needs.  

In  May  2014,  the  Company  launched  a  platform  using  the  cloud  storing  and 
processing  system  under  the  trade  name  of  CloudPAT™  (“CloudPAT”).    The 
services  provided  by  CloudPAT  simplify  the  use  of  WatchPAT  and  facilitate  easy 
and  convenient  consultation  with  medical  experts  (the  Company’s  services  do  not 
include such consultations). 

The  Company  has  also  launched  a  new  and  improved  version  of  the  probe  for  the 
WatchPAT  device,  which  simplifies  the  testing  process  and  makes  its  use  more 
convenient,  both  fitting  it  and  while  sleeping.    For  further  details,  see  Section  8.3 
below. 

The  major  geographic  markets  in  which  the  WatchPAT  is  marketed  are  North 
America, Israel and Japan. The list price of the WatchPAT system is $4,950.   

WatchPAT200 

24 

 
 
 
 
 
 
 
Size of the diagnostic testing market for diagnosis of sleep disorders –  

The  Company  estimates,  as  of  the  date  of  this  report,  that  WatchPAT  addresses  an 
existing  market  (mainly  in  the  U.S.)  of  ambulatory  sleep  testing  valued  at  $250 
million  annually  from  sales,  and  the  Japanese  market  of  ambulatory  sleep  testing 
valued  at  $100  from  sales.    The  Company  estimates  that  the  share  of  ambulatory 
sleep testing is likely to increase at the expense of laboratory sleep testing, given the 
need  for  rapid,  low-cost  testing  in  response  to  the  growing  market  for  diagnosis  of 
sleep breathing disorders.  

including 

The  information  about  the  potential  market  size  constitutes  forward-looking 
information,  as  defined  in  the  Securities  Act.  Forward-looking  information  is 
uncertain  information  with  regard  to  the  future,  based  on  information  or 
estimates  currently  available  to  the  Company, 
intents  of  or 
assessments by the Company as of the publication date of this report, or which is 
not entirely dependent on the Company. This information, in whole or in part, 
may  not materialize  or  may  materialize  differently  due, amongst others,  to  the 
following  reasons: 
importance  of 
maintaining  a  healthy  life  style  so  as  to  reduce  the  risk  of  illness,  reduction  of 
healthcare  budgets  of  the  relevant  bodies  (including  hospitals,  HMOs,  insurers 
etc.), development of drugs to efficiently deal with illnesses that the Company’s 
products are intended to diagnose, competition in the market, and the expansion 
of the market for alternative products (including an increase in the market share 
of  testing  at  sleep  laboratories),  entry  of  lower-cost  competitors  which  would  
lead to lower prices on the relevant markets. 

increased  popular  awareness  of  the 

Insurance coverage in the U.S. for use of WatchPAT  

In  March  2008,  CMS  published  final  regulations  with  regard  to  extension  of 
insurance  coverage  provided  to  its  policyholders  in  the  U.S.  for  home  diagnosis 
(including the Company’s WatchPAT product) of Sleep Apnea and for use of CPAP 
(Continuous Positive Airway Pressure) masks for treatment of Sleep Apnea following 
diagnosis  by  means  of  testing  by  ambulatory  /  home  systems  (including  by  the 
Company’s WatchPAT product) or testing at sleep laboratories.   

In November 2010, the official AMA website announced that the AMA had granted 
the Company’s WatchPAT product an insurance coverage standard (Category I CPT 
code), confirming that the Company’s product may be used as a commercial clinical 
product.  The  Company’s  WatchPAT  product  was  also  granted  reimbursement  code 
95800 (“reimbursement code”) effective as from January 2011. The reimbursement 
code is used for medical reporting and expense reimbursement (in whole or in part) to 
physicians  /  patients  for  tests  and  medical  treatments  with  approved  reimbursement 

25 

 
 
codes.  AMA  set  the  recommended  reimbursement  amount  for  Code  95800  at  $206 
per  test  (on  average).  Note  that  as  of  the  report  date,  the  actual  average 
reimbursement amount by CMS for code 95800 is $178. This decision had no effect 
on the volume of home testing as of 2010, but in later years, sales of WatchPAT in 
the  U.S.  market  grew  (for  more  information  see  the  Company’s  consolidated 
financial  statements  as  of  December  31,  2014,  enclosed  as  part  C  of  this  Annual 
Report).  Note  that  this  reimbursement  code  is  not  unique  to  the  Company’s 
WatchPAT  product,  but  is  also  used  for  other  devices  designated  for  diagnosis  of 
sleep  disorders  through  home  testing  -  provided  that  they  comply  with  the  same 
criteria defined for the reimbursement code. Many private insurers have adopted the 
reimbursement code - at amounts ranging between $170-350 per test, depending on 
the state and the insurer.  

In February 2011, the American Academy for Sleep Medicine (“AASM”) published 
qualification  standards  for  diagnosing  sleep  disorders  in  adults  outside  sleep 
laboratories7, whereby AASM officially recognized the CPT code which includes the 
technology  on  which  the  Company’s  WatchPAT  product  is  based,  as  an  approved 
method  for  diagnosis  of  Sleep  Apnea.  This  recognition  by  AASM  is  further  to  the 
adoption  process  of  home  testing  (compared  to  the  previous  practice  of  testing  at 
sleep laboratories) by various entities and is likely to further support  the effort to turn 
home sleep testing into a common standard among private insurers in the U.S., too. 
Furthermore,  a  technical  evaluation  of  home  testing  devices  published  in  2011 
concluded that the WatchPAT device is as acceptable like other devices in the field of 
Sleep Apnea diagnosis8. 

It  should  be  noted  that  some  significant  insurance  companies,  mainly  in  California 
and Massachusetts,  do not  cover  Code 9500.  Blue Cross Blue  Shield  is  the  largest 
among those companies. 

Insurance coverage in Japan for use of EndoPAT 

In  January  2014,  the  Company  reported  that  it  had  obtained  approval  for  import  of 
WatchPAT  into  Japan,  from  the  Ministry  of  Health,  Labor  and  Welfare  (the 
“approval” and “MHLW”), the entity at the Japanese Ministry of Health responsible 
for approval of innovative technologies as qualifying for reimbursement, that as from 
January  1,  2014,  the  WatchPAT  product  is  listed  as  an  approved  technology  for 
diagnosis of Sleep Apnea and as  such it is eligible  for reimbursement at JPY 7,200 
(approximately $60) (the “reimbursement amount”). Reimbursement is provided to 

7 

8 

 www.aasmnet.org/resources/pdf/OCSTstandards.pdf  (Feb. 2011) 

 Journal of Clinical Sleep Medicine, Vol. 7, No. 5, 2011 (www.ncbi.nlm.nih.gov/pmc/articles/PMC3190855/) 

26 

 
 
                                                           
 
any  medical  institution  which  conducts  testing  for  diagnosis  of  sleep  breathing 
disorder,  as  ordered  by  a  physician.  To  the  best  of  the  Company’s  knowledge,  the 
WatchPAT  device  is  the  only  device  in  Japan,  in  the  reimbursement  category  for 
home sleep testing, which does not require the measuring of nasal air flow.  

8.2  EndoPAT  

EndoPAT2000  is  a  non-invasive,  mobile  device,  user  independent  and  simple  to 
operate, used in testing for endothelial dysfunction and arterial rigidity.  

The  Company  markets  its  EndoPAT2000  product  both  for  primary  prevention  of  a 
first heart attack and for secondary prevention in symptomatic patients or those with a 
heart  condition  at  high  risk  of  repeat  cardiac  events  and  who  suffer  from  various 
symptoms. The EndoPAT2000 is also sold for clinical trials in the drug development 
process and for other research use.  

In 2013 and 2014, the EndoPAT2000 has met certain milestones which promote the 
transition  from  sales  mainly  to  research  institutions,  as  heretofore,  to  a  stage  of 
commercialization  and  marketing,  principally  through  distributors,  for  widespread 
clinical use.  This transition is in line with the Company’s strategic plan. 

The  major  geographic  markets  in  which  the  EndoPAT  is  marketed  are  North 
America,  Japan  and  Israel.  The  list  price  of  the  EndoPAT  system  is  approximately 
$27,000. The Company also offers rental or leasing plans in North America, in order 
to facilitate the purchase of its product. For further details of the rental model for the 
Company’s products, see Section 31.3.3 below. 

Size of the diagnostic testing market for diagnosis and cardiac illness risk assessment  

According  to  AMA,  in  the  U.S.  alone  there  are  approximately  83  million  people  at 
high risk of, or suffering from, a heart disease. All these people constitute the target 
market for EndoPAT tests.  

Insurance coverage in the U.S. for use of EndoPAT2000 

In July 2013, AMA granted a Category III CPT code for insurance reimbursement for 
the  non-invasive  procedure  for  testing  of  endothelial  function  using  the  Company’s 
EndoPAT product. A Category III CPT code is designated for emerging technologies, 
allowing  U.S.  physicians  to  claim  reimbursement  by  medical  insurers  (while  not 
requiring insurers to approve such claims), pending receipt of a Category I CPT Code 
which stipulates an agreed reimbursement.  

27 

 
 
in  accelerated  penetration  of  commercial  markets 

In general, the insurance coverage amount for a category III code is not approved and 
requires  proactive  application  to  insurers.  Receiving  a  reimbursement  code  is  a  key 
the  U.S.  The 
factor 
aforementioned  reimbursement  code  is  effective  as  from  January  1,  2014  and  the 
Company  is  acting  to  have  it    adopted  by  insurers  and  to  obtain  as  many 
reimbursement  claims  as  possible  in  order  to  obtain  a  Category  I  reimbursement 
code.  The Company is unable to estimate if and when the Category I reimbursement 
code will be received. 

in 

Notwithstanding the foregoing, the Company is unable to assess the implications of 
setting the reimbursement amount as noted above due, amongst others, to the absence 
of a set schedule for code adoption by private insurers (who use AMA reimbursement 
codes) and there is no guarantee  as  to  the  reimbursement amount. It  should  also be 
noted that the reimbursement amount set by AMA may change after approval, due to 
unexpected changes in government funding for the healthcare system. 

Insurance coverage in Japan for use of EndoPAT  

In Japan, citizens and permanent residents are required to have healthcare insurance. 
There are two major types of healthcare insurance in Japan. One is the Employees’ 
Healthcare  Insurance,  designated  for  employed  Japanese  citizens  (“EHI”)  and  the 
other is the National Healthcare Insurance (“NHI”), designated for Japanese citizens 
who do not fulfill the criteria for inclusion under EHI. 

In  November  2011,  the  Company  was  informed  by  the  NHI  organization  that  the 
organization  has  initially  set  reimbursement  for  NHI  patients  for  testing  using  the 
Company’s  EndoPAT  product,  at  2,000  Japanese  yen  per  test  (approximately  $17). 
This  amount  is  valid  for  both  NHI  and  EHI  patients,  but  only  for  patients  with 
symptoms. 

8.3  Sensors / probes (thimbles) 

The  PAT  sensor  developed  by  the  Company  is  offered  in  two  configurations  for 
testing performed using the Company’s different products: the ED (pneumatic) sensor 
configuration,  used  for  testing  endothelial  function;  and  pneumonia-optic  sensor 
configuration  for  WatchPAT,  used  in  testing  for  sleep  breathing  disorders.  In 
addition, the Company uses a standard oxygen saturation meter (oximeter sensor) in 
its WatchPAT device. 

Advanced PAT sensors – Unified Probes 

Recently,  the  Company  received  the  approval  of  the  FDA,  the  CE,  the  Israeli 
Ministry of Health and the Canadian Ministry of health for the use of a new upgraded 

28 

 
 
version of the sensor for the measuring of the PAT signals and for measuring blood 
oxygen  saturation  by  the  WatchPAT  device  using  a  unified  probe.    Heretofore,  the 
oxygen saturation was measured by a separate oximeter attached to another finger of 
the same hand.  The PAT sensors are designed for a single use. Their list price (as of 
the date of this report) ranges from $20 for EndoPAT sensors (each test requires two 
sensors at a total cost of $40) to $55 for WatchPAT sensors (each test requires one 
sensor at a total cost $50). These sensors must be replaced prior to each test - which is 
why they are sold separately from the Company’s products.  

The  Company’s  revenues  from  sales  of  sensors  in  the  reported  year  accounted  for 
about 40% of total Company revenues (the remaining 60% were derived from sale of 
ancillary services, such as support and warranty services, WatchPAT and EndoPAT 
products and ancillary products). 

8.4 

 Total Sleep Solution (“TSS”)   

 In  January  2015,  the  U.S.  subsidiary  launched  the  TSS  family  of  products  and 
services.  TSS  which  provide  a  complete  Sleep  Apnea  management  solution  to 
cardiology medicine (clinics and departments in hospital-based environments).   The 
TSS  changes  the  Company's  business  model  and  shifts  it  from  a  manufacturer  and 
seller of medical devices to a complete service pathway provider, including products, 
education and services throughout the patient care pathway.   

The  solution  includes:  (i)  home  testing  using  the  WatchPAT  device;  (ii)  use  of 
CloudPAT  solution  for  interpreting  the  WAtchPAT  test  results  for  physicians  and 
physician  networks;  (iii)  Service  Agreements  with  Independent  Diagnostic  Testing 
Facilities  (“IDTF”)  for  patient  diagnostic  services  using  the  WatchPAT  device  for 
physicians and/or medical facilities which do not have the WatchPAT device; and (iv) 
Service agreements with Durable Medical Equipment (“DME”) service providers for 
the therapeutic device deployment. 

The  Company  remains  the  hospital  or  practice  interface  throughout  the  process  and 
manages the solution for the customer, securing the use of its products and services.  

The TSS has three types of products or services to address the main unmet needs of 
the customers:  

8.4.1  EasySleep  -  Hospital  or  practice  refers  all  eligible  patients  to  TSS  for 
Obstructive  Sleep  Apnea  (“OSA”)  diagnosis  and,  when  needed,  therapy.  All 
OSA  services  are  provided  by  referral  to  the  proper  IDTF  and  DME.  The 
referring  hospital  or  physician  is  informed  about  the  progress  and  patient 

29 

 
 
compliance;  however,  it  is  not  involved  in  the  ownership  or  billing  and 
reimbursement process and does not benefit financially from it.  

8.4.2  BalancedSleep - Hospital or practice purchases the equipment (the WatchPAT 
device)  and  the  logistical  solution  from  the  Company  and  serves  as  the 
prescription  and  billing  party.  The  Company  provides  all  logistical  and 
medical devices solutions directly and through its network. The hospital pays 
for devices, sets up billing and receives reimbursement from insurers. 

8.4.3  MaxSleep  -  Hospital  or  practice  purchases  the  WatchPAT  devices  from  the 
Company and executes the entire process, including some components of TSS 
such  as  interpretation  and  sometimes  DME  management.  The  Hospital  or 
practice  pays  only  for  products,  and  not  for  services,  retaining  more 
operational revenue. 

8.5  Planned improvements to existing the Company’s products:   

8.5.1  General:  The Company intends  to  develop its  PAT  technology to  serve as  a 
including  assessment  of 

platform 
for  other  medical  applications, 
cardiovascular indicators other than endothelial dysfunction. 

8.5.2  WatchPAT device: The Company is reviewing additional applications to make 
the  device  relevant  for  extended  indications  and  new  markets  (lowering  the 
minimum  age  for  use  of  the  device,  diagnosis  of  other  parameters  related  to 
sleep breathing disorders).  

In  September  2014,  the  Company  commenced  the  development  of  its 
WatchPAT product so as to adapt it for diagnosing children and toddlers.  This 
includes a smaller version of the device and a sensor suitable for young ages, 
the  development  of  software  and  algorithms,  and  ancillary  accessories.    At 
present  children  and  toddlers  must  be  tested  for  sleep  breathing  disorders  in 
hospital  laboratories;  the  new  development  will  make  it  possible  to  diagnose 
children and toddlers at home.   

8.6  Trends and changes in demand for the Company’s products 

For information about trends and changes to demand for the Company’s products in 
the reported period, see Section 4 (Statement of Operations Analysis) of the Board of 
Directors’ report enclosed as Part B of this Annual Report. 

30 

 
 
 
            
 
 
8.7 

Information regarding marketing approvals obtained from authorized regulators 

Below is information about marketing approvals obtained from authorized regulators 
for the Company’s products:  

31 

 
 
 
 
 
 
Name of 
approved 
product 

WatchPAT 200U  

Date of 
first 
approval 
May  30, 
, 
2014 

8.7.1  The Company’s products approved by the “FDA”9: 

Approval 
process 

Approval 
number 

Equivalent product 

Indication on documents filed with 
FDA 

Traditional  

K133853

WP200S-3 

to  have  sleep 

The WatchPAT200U (WP200U) device is a non-
invasive  home  care  device  for  use  with  patients 
related  breathing 
suspected 
disorders.  The  WP200U  is  a  diagnostic  aid  for 
the detection of sleep related breathing disorders, 
sleep  staging  (Rapid  Eye  Movement  (REM) 
Sleep,  Light  Sleep,  Deep  Sleep  and  Wake), 
snoring  level  and  body  position.  The  WP200  U 
generates  peripheral  arterial  tonometry  (PAT) 
Respiratory  Disturbance  Index        (“PRIDI”), 
Apnea-Hypopnea  index  (“PAHI”),  PAT  sleep 
standing  identification  (PSTAGES)          and 
optional snoring level and body position discrete 
states  from  an  external  integrated  snoring  and 
body  position  (SBP)  sensor.    The  WP200U’s 
PSTAGES  and  SPB  provide  supplemental 
information  to  its  PRDI/PAHI.  The  WP200U’s 
PSTAGES and SBP are not intended to be used 
as  the  sole  or  primary  basis  for  diagnosing  any 
sleep  related  breathing  disorder,  prescribing 
treatment,  or  determining  whether  additional 
diagnostic assessment is warranted. 

9     The table excludes The Company’s products which received FDA approval and which were replaced by a newer model, including WatchPat™100 products 

(originally approved by the FDA in 2001 and withdrawn from FDA records on January 1, 2013) as well as previous generations of WatchPat™200 (originally 
approved by the FDA in 2008).  

12   All indications in this table are a concise translation for convenience of the indication - which is originally in the language of the country in which approval was 
granted. For the sake of clarity, note that the binding indication is the one originally published in the language of the country in which approval was granted. 

32 

 
 
 
                                                           
 
 
WatchPAT 200 S-3 

June 2, 2011  Traditional 

K102567

1.Itamar  WatchPAT200S-

510(k) 

2, K081982 

2.Braebon Ultima Snoring 
Mike 0540,K020312 
3.Embla, K971813 

EndoPAT2000

November 
12, 2003 

Traditional 
510(k) 

K032519

1. Itamar PAT® 1000 RD 

K001852 

2. Standard Procedures used 
for endothelial dysfunction 
evaluation: 
-The Intra-coronary 
Acetylcholine (Ach) 
Challenge method (“Gold 
Standard”) 
-The method of Flow 
Mediated Dilation (FMD) 
response to reactive 
hyperemia of the brachial 
artery 

33 

The  WatchPAT200S-3  (WP200S-3)  device  is  a 
non-invasive  home  care  device  for  use  with 
patients suspected to have sleep related breathing 
disorders. The WP200S-3 is a diagnostic aid for 
the detection of sleep related breathing disorders, 
sleep  staging  (Rapid  Eye  Movement  (REM) 
Sleep,  Light  Sleep,  Deep  Sleep  and  Wake), 
snoring level and body position. The WP200S-3 
generates  peripheral  arterial  tonometry  (PAT) 
Respiratory  Disturbance  Index        (“PRIDI”), 
Apnea-Hypopnea  index  (“PAHI”),  PAT  sleep 
standing  identification  (PSTAGES)          and 
optional snoring level and body position discrete 
states  from  an  external  integrated  snoring  and 
body  position  (SBP)  sensor.    The  WP200S-3’s 
PSTAGES  and  SBP  provide  supplemental 
information to its PRDI/PAHI. The WP200S-3’s 
PSTAGES and SBP are not intended to be used 
as  the  sole  or  primary  basis  for  diagnosing  any 
sleep  related  breathing  disorder,  prescribing 
treatment,  or  determining  whether  additional 
diagnostic assessment is warranted. 

The EndoPAT device is a non-invasive device 
intended for use as a diagnostic aid in the 
detection of coronary artery endothelial 
dysfunction (positive or negative) using a 
reactive hyperemia procedure. The EndoPAT has 
been shown to be predictive of coronary artery 
endothelial dysfunction in the following patient 
population: patients with signs or symptoms of 
ischemic heart disease, who are indicated for 
coronary artery angiography, but who lack 
angiographic evidence of obstructive coronary 
artery disease. The device is intended to be used 
in a hospital or clinic environment by competent 
health professionals. The EndoPAT device is not 
intended for use as a screening test in the general 
patient population. It is intended to supplement, 
not substitute, the physician’s decision-making 
process. It should be used in conjunction with 
knowledge of the patient’s history and other 
clinical findings. 

 
 
 
8.7.2  The Company’s products granted the CE mark:  

Name of 
approved 
product 

Date of 
first 
approval 

Approval 
period 

Approval 
number 

Notified 
Body 

Indication10 

WatchPAT200 

June 
2008 

10, 

October 11, 
2019 

316 CE 

EndoPAT2000 

January  29, 
2003 

October 11, 
2019 

316 CE 

Intertek 

AMTAC 

For  description  of  the 
indication, 
see 
description for FDA. 

Intertek 

AMTAC 

For  description  of  the 
indication, 
see 
description for FDA. 

8.7.3  The Company’s products listed in the Registry of Approvals for 
Medical Accessories and Devices kept by the Israeli Ministry of 
Health (“MDA”): 

Name of approved 
medical device 

Indication 

4 

MDA 
approval 
number 

Date of first 
MDA 
approval 

Approval 
period 

EndoPAT2000 

Diagnosis of endothelial function in 
the vascular system. 

6690002 

February  17, 
2004 

December 
31, 16 

WatchPAT200 

WatchPAT200U  

for  home  use  without 
Device 
medical  supervision  which  provides 
and 
an 
diagnostic 
sleep 
breathing disorders. 

analysis 
for 

automated 

assistance 

Device 
for  home  use  without 
medical  supervision  which  provides 
and 
an 
diagnostic 
sleep 
breathing disorders. 

analysis 
for 

automated 

assistance 

6690402 

(6690001) 

March 
2009 

24, 

September 
30, 2017 

6690402 

December 
28, 2014 

September 
30, 2017 

10   All indications in this table are a concise translation for convenience of the indication - which is originally in the 
language of the country in which approval was granted. For the sake of clarity, note that the binding indication is 
the one originally published in the language of the country in which approval was granted. 

9525/1255/3567153/1

 
 
 
 
 
 
 
 
 
                                                           
 
8.7.4  The  Company’s  products  approved  by  a  qualified  regulator  in 

another territory which is a material target market:  

The WatchPAT product 

Country 

Regulatory 
authority 

Date of first 
approval 

Approval 
period 

Approval 
number

Indication11 

Canada  Health 
Canada 

Renewabl
e 
annually. 

86745, 
87677, 
87675, 
87676 

November 
17, 2011 
(except for 
approval # 
86745 
granted on 
July 27, 
2011) 

Canada  Health 
Canada 

January 1, 
2015 

94546 

Renewabl
e 
annually. 

The WatchPAT200 device is a non-
invasive home-use device for use 
with patients suspected to have sleep 
related breathing disorders. The 
WatchPAT200 device is used to assist 
in diagnosis of sleep breathing 
disorders, sleep stages (Rapid Eye 
Movement (REM) Sleep, Light Sleep, 
Deep Sleep and Wake), snoring level 
and body position. WatchPAT200 
generates a Peripheral Respiratory 
Disturbance Index (“PRDI”), Apnea-
Hypopnea index (“PAHI”), PAT 
sleep staging identification 
(PSTAGES) and an external probe to 
measure snoring level and body 
position. The device’s PSTAGES and 
SBP measures provide 
complementary information to PRDI / 
PAHI and are not intended to be used 
as the sole or primary basis for 
diagnosis of any sleep-related 
breathing disorder, prescribing 
treatment, or determining whether 
additional diagnostic assessment is 
warranted. 

The device is not intended for use by 
those under 17 years of age. 

The WatchPAT200U device is a non-
invasive home-use device for use 
with patients suspected to have sleep 
related breathing disorders. The 
WatchPAT200U device is used to 

11   All indications in this table are a concise translation for convenience of the indication - which is originally in the 
language of the country in which approval was granted. For the sake of clarity, note that the binding indication is 
the one originally published in the language of the country in which approval was granted. 

35 

 
 
 
 
 
                                                           
 
Country 

Regulatory 
authority 

Date of first 
approval 

Approval 
period 

Approval 
number

Indication11 

assist in diagnosis of sleep breathing 
disorders, sleep stages (Rapid Eye 
Movement (REM) Sleep, Light Sleep, 
Deep Sleep and Wake), snoring level 
and body position. WatchPAT200U 
generates a Peripheral Respiratory 
Disturbance Index (“PRDI”), Apnea-
Hypopnea index (“PAHI”), PAT 
sleep staging identification 
(PSTAGES) and an external probe to 
measure snoring level and body 
position. The device’s PSTAGES and 
SBP measures provide 
complementary information to PRDI / 
PAHI and are not intended to be used 
as the sole or primary basis for 
diagnosis of any sleep-related 
breathing disorder, prescribing 
treatment, or determining whether 
additional diagnostic assessment is 
warranted. 

The device is not intended for use by 
those under 17 years of age. 

Japan 

Japan 
Ministry Of 
Health 

August 9, 
2013 

No 
expiration 
date 

Shonin 

22500BZ
X0033900
0 

WatchPAT200 is used to support the 
assessment/diagnosis of sleep 
breathing disorders and sleep stages 
in hospitals or at home, for patients 
suspected of suffering from sleep 
breathing disorders. 

Korea 

Korea Food 
and Drug 
Administrati
on 

November 
11,  2009 

No 
expiration 
date 

09-1162  WatchPAT200 records a medical 
signal during sleep and is used for 
diagnosis of Sleep Apnea. 

Respiratory events, snoring and body 
position during sleep are recorded and 
stored in the memory of this mobile 
device. 

36 

 
 
 
 
 
The EndoPAT product 

Country 

Regulatory 
authority 

of 

Date 
first 
approval 

Approval 
period 

Approval number 

Indication12 

Canada  Health Canada  October 
28, 2004 

Renewable 
annually. 

66319 

For description of the indication, 
see description for FDA. 

Japan 

Japan Ministry 
Of Health 

July 7,, 
2009 

China 

State Food and 
Drug 
Administration 

March 1, 
2011 

No 
expiration 
date. 

Through 
February 
12, 2020. 

Shonin 

22100BZX00816000

Reg. No: SFDA (I) 
20112210684 

No. 1008926 

EndoPAT device for measuring 
and recording endothelial 
reaction of blood vessels. 

EndoPAT is designated for non-
invasive diagnosis of endothelial 
function. The EndoPAT2000 
testing was approved for 
populations with symptoms of 
coronary ischemia or symptoms 
which may require angiographs 
of the coronary arteries. This 
definition applies to all hospitals 
or healthcare professionals in the 
clinical environment. This is a 
complementary test as part of the 
physician’s decision making 
process, together with the 
patient’s medical history. 

9.  Composition of revenues from products and services 

For information about composition of revenues from the Company’s two, products, see Note 
5 to the Company’s consolidated financial statements as of December 31, 2014, enclosed as 
Part C of this Annual Report. 

10.  New products 

The Company is focused on improvement and development (including development of new, 
information  about  planned 
advanced  versions)  of 
improvements and new indications for existing Company’s products, see Section  8.5 above. 
The  Company  has  been  engaged  in  research  and  development  of  the  PAT  signal  and  PAT 
technology, as well as development of products and applications (based on this technology).  

its  existing  products.  For  more 

11.  Customers 

Major  customers  for  the  WatchPAT  products  are:  cardiologists,  distributors,  research 
institutes,  independent  medical  centers  in  the  private  sector,  hospitals,  and  physicians 

12   All indications in this table are a concise translation for convenience of the indication - which is originally in the 
language of the country in which approval was granted. For the sake of clarity, note that the binding indication is 
the one originally published in the language of the country in which approval was granted. 

37 

 
 
                                                           
 
involved with treatment of sleep disorders (such as dentists and otolaryngologists) and sleep 
laboratories. 

Major  customers  for  the  EndoPAT  products  are:  distributors,  research  institutes,  and 
independent  medical  centers  in  the  private  sector,  hospitals,  pharmaceutical  companies  and 
researchers in this field. 

11.1   Agreements with material customers 

Master  agreement  for  sale  of  products  and  services  to  a  Material  Customer  -  on 
September  30,  2007,  the  subsidiary  signed  a  master  agreement  with  a  Material 
Customer (the “Customer”) for sale of the Company’s WatchPAT product, the zzzPAT 
software and ancillary devices and for provision of ancillary services for these products 
to  Customer  A  and  to  related  entities.  On  November  15,  2013,  the  agreement  was 
extended  through  October  31,  2015.  Total  Company’s  revenues  from  this  customer  in 
the years ended December 31, 2014 and 2013 amounted to $2,564,000 and $2,056,000, 
respectively  or  16%  and  15%,  respectively,  of  total  Company’s  revenues  for  these 
years. 

For  information  about  the  Company’s  material  distributors,  on  which  the  Company  is 
dependent  so  that  their  loss  would  have  a  material  negative  impact  on  the  operating 
segment or would cause the Company to incur material additional cost due to the need 
to replace them - see Section 11.1 above. Also see Section 29 below with regard to co-
operation agreements signed by the Company and third parties with regard to use of the 
Company’s products. 

11.2  Below is information about Company sales by customer type (dollars in thousands):  

Customers 

Pharmaceutical 
companies  

Research 
institutes  

Clinical 

2014 

1,021 

2013 

154 

2012 

992 

1,891 

1,427 

1,501 

13,475 

11,756 

10,933 

12.  Marketing and distribution 

12.1   Overview 

The  major  markets  in  which  the  Company  currently  operates  are  the  U.S.,  Japan  and 
China.  The  Company  selected  these  markets  for  being  the  largest,  most  advanced 
markets in the world with appreciation for and use of the Company’s technology, and 
because the Company’s limited marketing and distribution resources require it to focus 

38 

 
 
on  lucrative  markets  where  the  Company  has  an  advantage  over  other  vendors.  The 
Company  believes  that  the  markets  it  has  selected  allow  for  efficient  marketing  with 
limited resources and a simpler sales process. Furthermore, the Company has selected 
Israel as a center of excellence for conducting additional clinical trials and gaining more 
experience  in  deployment  of  its  technology  within  work  processes.  For  financial 
information regarding geographical regions, see Note 5 to the Company’s consolidated 
financial statements as of December 31, 2014, enclosed as Part C of this Annual Report. 

Distribution  and  marketing  of  the  Company’s  products  are  based  on  two  channels: 
direct  sales  channel  (through  representatives  of  the  Company  or  its  subsidiaries)  and 
indirect  sales  through  distributors.  It  is  Company  strategy  to  join  forces  with 
manufacturers of medical equipment or specific distributors who specialize in relevant 
market segments, who would market the Company’s products to physicians, clinics and 
hospitals  who  would  use  the  Company’s  products  for  clinical  treatment  needs,  while 
continuing direct sales (by Company representatives). 

In general, agreements with distributors include sales commissions and, in some cases, 
commitment  by  these  distributors  to  achieve  certain  business  and  marketing  targets 
and/or certain minimum sales - in return for which the Company grants them exclusivity 
in  their  region  and/or  operating  segment.  The  Company  intends  to  continue  closely 
monitoring  the  progress  and  success  of  its  marketing  strategy  in  order  to  allow  the 
Company, if needed, to make adjustments to its marketing and sales strategy.  

12.2  Agreements with distributors 

The  Company  typically  enters  into  distribution  agreements  with  various  distributors 
who  are  Company  customers,  for  distribution  of  its  products  to  end  users  in  specific 
geographical  regions  or  to  specific  market  segments  (e.g.  marketing  to  clinics  with  a 
specific specialization). The term of such agreements is typically between 1 and 5 years, 
with optional extension. However, in most cases, these distribution agreements may be 
terminated by 30-60 days’ advance notice for various reasons listed in these agreements. 
Some of the Company’s agreements with distributors stipulate that the distributor would 
be  an  exclusive  distributor  for  the  Company’s  products  in  the  specific  region  for  that 
agreement. 

The Company warrants its products for the longer of: (i) 12 months from product sale to 
the end user; (ii) 14 months from the Company invoice date to the distributor; and (iii) 
the minimum statutory or regulatory warranty period in the region where the agreement 
is  applicable  (in  Europe,  warranty  is  typically  for  a  24-month  term).  The  warranty 
covers  components,  work  and  delivery  to  the  customer,  as  well  as  replacement  as 
deemed necessary by the Company.  The warranty also covers remote support 24 hours 
a  day  and  seven  days  a  week.    The  customer  is  to  meet  Company  requirements 
regarding  proper  use,  storage  and  transport  of  the  Company’s  products  and  the  said 
warranty is only valid provided Company requirements are met and the product is used 
properly. 

39 

 
Distribution agreements typically stipulate a minimum annual quota of products which 
the  distributor  is  required  to  purchase,  as  well  as  product  prices  payable  by  the 
distributor  to  the  Company.  These  agreements  include  provisions  to  safeguard 
confidential  information  and  proprietary  rights  of  the  Company  with  regard  to  its 
products and PAT technology.  

The distribution agreements stipulate that the Company would indemnify the distributor 
in case of  any  breach of  proprietary rights of any third party and in any case where a 
third  party  may  incur  damage  due  to  negligence  by  the  Company.  Accordingly,  the 
distributor  would  indemnify  the  Company  in  any  case  where  a  third  party  may  incur 
damage due to any deed or omission or breach of agreement by the distributor.  

The Company does not accept returns of products sold, except in cases where products 
are  supplied  to  customers  for  a  predetermined  and  agreed-upon  limited  trial  period  or 
when  the  return  was  approved  in  advance  by  special  approval  of  the  Company 
marketing manager. 

12.3  Material distributors 

12.3.1  Exclusive  agreement  for  distribution  in  Japan  -  with  Philips  Respironics 
GK  -  in  February  2014,  the  Company  entered  into  a  distribution  agreement 
with Philips Respironics GK (“Philips”), the local Philips subsidiary in Japan, 
which  markets  diagnostic  and  treatment  solutions  for  the  sleep  market. 
According to the distribution agreement, Philips is licensed by the Company as 
the  exclusive  distributor  of  the  Company’s  WatchPAT  product  and  ancillary 
accessories in Japan. The distribution agreement includes customary provisions 
for  such  agreements  with  regard  to  minimum  sales  quotas  to  safeguard 
exclusivity,  intellectual  property  rights,  and  Company  warranty  for  the 
products during the warranty period etc. The term of the distribution agreement 
with  Philips  is  up  to  five  years,  renewable  by  mutual  consent.  The  Company 
considers Philips to be a strategic distributor since it is one of the two largest 
companies  in  the  world  for  products  for  diagnosis  and  treatment  of  sleep 
breathing disorders and is the exclusive distributor of WatchPAT in Japan  

12.3.2  Marketing agreement with Medtronic Inc.13 (“Medtronic”) – in March 2014, 
the  Company  entered  into  a  marketing  agreement  (the  “Agreement”)  with 
Medtronic,  a  world-wide  leader  in  cardiological  technology.  As  part  of  the 
Agreement, Medtronic and the Company are to market WatchPAT as part of a 
comprehensive solution to be offered by Medtronic to physicians specializing in 
cardiological electro-physiology in the U.S. The Agreement gives the companies 
exclusive  rights  to  market  WatchPAT  to  physicians  in  the  U.S.  (the 
“Territory”) who specialize in cardiological electro-physiology and arrhythmia 

13     Medtronic is the parent company of Medtronic International Technology Inc. Note that Medtronic holds 19.93% 
of the Company’s issued and paid-in share capital and is considered, for the sake of caution, to be the controlling 
shareholder of the Company, for all intents and purposes. 

40 

 
                                                           
 
and the parties may agree on expansion of the Territory. The Company retains 
the  right  to  enter  into  agreements  with  other  companies  for  other  market 
segments.  The  Agreement  includes  a  commitment  by  Medtronic  to  make  a 
specified investment in marketing as well as minimum sales quotas. 

The  Agreement  term  is  43  months.  The  first  six  months  of  the  Agreement 
constitute  a  pilot  period,  after  which  the  Agreement  would  be  in  effect  for 
another three periods (one period of 13 months and two additional periods of 12 
months each) - unless either party should decide to terminate the Agreement.  In 
September 2014, the Company announced that the six-month pilot period would 
be extended for six months (making the total pilot period one year) to enable the 
parties to complete the process of building and entrenching the overall solution.  
Moreover,  the  “initial  period”  set  out  in  the  Agreement  (the  13  months 
following the pilot period) was extended so as to encompass the pilot period as 
well.    For  more  information  about  the  Agreement,  its  scope  and  commitments 
by  the  Company  and  by  Medtronic  –  see  the  immediate  reports  issued  by  the 
Company on March 5, 2014 and September 30, 2014 (reference numbers: 2014-
01-005622 and 2014-01-166029, respectively).   

The  Company  considers  Medtronic  to  be  a  strategic  distributor  since  it  is  a 
leader in its field and focuses on cardiology, as does the Company. 

12.3.3  Three-year  exclusive  distribution  agreement  with  Nihon  Kohden 
Corporation (“Nihon Kohden”) – in June 2014, the Company entered into an 
agreement  with  Nihon  Kohden  (the  “Agreement”),  which  is  to  purchase 
EndoPAT2000 systems and auxiliary products from the Company and sell them 
to customers in Japan, including general practitioners and hospitals. 

Nihon  Kohden  specializes  in  production,  development  and  distribution  of 
electronic medical devices in Japan.  Its international activities include branches 
in the U.S., Europe and Asia and working with distributors on other markets.  It 
had an annual sales turnover of over $1.3 million in 2013. 

The Agreement is for a three-year period and it gives Nihon Kohden exclusive 
rights  to  sell  EndoPAT2000  systems  in  Japan,  provided  the  stipulated  order 
quota  is  met  in  each  of  the  years,  in  adherence  with  the  prices  set  in  the 
Agreement  and  that  the  following  obligations  are  met:  confidentiality, 
intellectual property, mutual reimbursement, employment of arbitration to settle 
disputes and provisions for early termination of the Agreement in case of breach 
and/or insolvency and/or change in the control of one or the other of the parties. 

The Company considers Nihon Kohden to be a strategic distributor because it is 
the exclusive distributor of EndoPAT2000 in Japan. 

12.3.4  Exclusive distribution agreement with Beijing Viable Medical Investment Co. 
Ltd. (“BVMI”) – in November 2014, the Company  entered into an agreement 
with  BVMI  (the  “Agreement”),  under  which,  commencing  January  1,  2015, 

41 

 
BVMI is to be the sole distributor of EndoPAT in China, provided the minimum 
sales quotas stipulated by the Agreement are met.  Under the Agreement, which 
is for 76 months, BVMI is to purchase   EndoPAT2000 systems and auxiliary 
products  from  the  Company  and  sell  them  to  customers  in  China,  including 
general practitioners and hospitals.  As of the date of this report, the Company 
cannot determine whether BVMI will meet the minimum sales quotas stipulated 
by  the  Agreement  and  whether  actual  sales  resulting  from  the  Agreement  will 
have a material impact on its revenues. 

The  Company  considers  BVMI  to  be  a  strategic  distributor  because  it  is  its 
exclusive distributor in China. 

12.3.5  Agreement  with  Arterial  Health  International  LLC  (“AHI”)  for  representation 
and  distribution  in  the  U.S.  –  in  March  2015,  the  Company  entered  into 
representation  and  distribution  agreements  (the  “Agreements”)  with  AHI.  
Under the representation agreement, AHI is to be the sole service provider in ten 
states  in  various  parts  of  the  U.S.  for  cardiovascular  examinations  performed 
using  the  EndoPAT2000  device  on  customers  under  the  cardiovascular 
examination  package  provided  by  AHI.    Under  the  representation  agreement, 
AHI  has  undertaken  to  fulfil  minimum  purchase  quotas  in  each  of  the  years 
2015  –  2017.      The  minimum  purchases,  if  materialized, will not  make  AHI  a 
major  customer14.  For  further  details,  see  the  Company's  immediate  report  of 
March 3, 2015 (2015-01-045556) 

It should be noted that the distributors working with the Company do not have the right 
to return surplus products. However, when the Company finds that a certain distributor 
is  accumulating  an  inventory  of  the  Company’s  products,  the  Company  considers  the 
situation  and  in  some  cases  may  decide  not  to  recognize  revenues  from  sales  to  that 
distributor, even though the distributor has no right to return surplus products. 

For information about the Company’s material customers, see Section  11.1 above. Also 
see  Section  29  below  with  regard  to  cooperation  agreements  signed  by  the  Company 
and third parties with regard to use of the Company’s products. 

12.4  The Company’s marketing operations   

The  Company’s  marketing  operations  include:  (i)  education  and  sponsorship  of 
educational activities; (ii) market education and development - for new indications for 
existing  products;  (iii)  attending  and  hosting  professional  conferences  -  the  Company 
invests  resources  in  promoting  its  products  among  physicians  in  various  segments,  as 
well as to pharmaceutical and medical equipment companies around the world; to this 
end,  the  Company  attends  professional  conferences  in  order  to  increase  public 

14  

Based on the Company's 2014 sales data. 

42 

 
 
 
                                                           
 
  
awareness of the medical implications of endothelial dysfunction and the importance of 
early diagnosis in order to improve the prognosis for patients already diagnosed with a 
heart  condition;  (iv)  professional  publications;  (v)  advertising  videos  on  TV;  (vi) 
articles  published  in  the  press  and  in  digital  media;  (vii)  direct  mailing;  (vi) 
telemarketing;  (ix)  clinical  and  technical  support  for  customers;  (x)  the  Company’s 
website; (xi) Company representatives regularly meet current and potential customers to 
review  product  improvements;  (xii)  marketing  and  promotion  of  applications  for  the 
Company’s products to researchers and experts who may influence public opinion in the 
relevant  fields;  (xiii)  product  management  -  the  Company  continues  to  develop  and 
improve its current products, based, amongst others, on feedback received from current 
and potential customers; (xiv) co-operation with customers who are leading physicians 
in  the  fields  of  cardiology,  internal  medicine,  integrative  medicine  (combining 
conventional and alternative medicine); and (xv) employing marketing consultants and 
reimbursement  consultants  in  the  U.S.  for  identifying  trends  and  developments  in 
relevant markets.  

The  Company  also  employs  professional  consultants  for  assistance  in  penetrating  the 
market with its products. The Company’s professional and consulting team consists of 
experienced professionals and researchers in the Company’s fields. This team assists the 
Company  in  the  manufacturing  process,  in  consulting  and  in  marketing  efforts  of  the 
Company’s products.  

13.  Order backlog 

As of the report date, the Company has no order backlog.  It should be noted that under some 
agreements  with  distributors/marketers  the  latter  undertake  to  purchase  a  minimum  annual 
quantity of the Company's products (In this section the “undertaking”).  Failure to fulfill the 
undertaking  allows  the  Company  to  abolish  the  exclusivity  of  the  distributor/marketer,  or 
even the entire agreement therewith.  The Company does not treat such undertaking as order 
backlog until actual orders are received.  

14.  Competition 

14.1  Overview 

As of the report date, there are several competitors who market systems and/or services 
which  may  provide  a  complete  or  partial  solution  for  the  cardiology  field  in  various 
countries in which the Company does business - primarily in the U.S. and Japan. As of 
the  report  date,  the  Company  is  unable  to  estimate  its  market  share  for  its  operating 
segments.   

14.2  Company’s competitors for WatchPAT 

14.2.1  Sleep  laboratories  using  Polysomnography  testing  (“PSG”)  –      is  the  most 
common  test  currently  available  for  diagnosis  of  sleep  disorders  (recent 
estimates claim that two thirds of sleep tests in the U.S. are currently conducted 
at sleep laboratories - and this rate is even higher in Japan). Advantages: PSG 

43 

 
includes  all  information  channels  required  for  diagnosis  of  sleep  breathing 
disorders  (7-20  channels,  such  as:  eye  movement,  chest  movement,  leg 
movement,  pulse,  sleep  position  etc.)  and  is  therefore  highly  functional;  some 
PSG  systems  include  video  filming  of  the  patient;  this  test  is  non-invasive. 
Disadvantages: PSG requires the patient to be connected to multiple electrodes, 
which impacts the patient’s sleep and may therefore impact the test efficacy; it 
requires the patient to stay at the sleep laboratory, along with a technician, for 
one  night  or  longer;  is  it  considered  an  expensive  test  -  its  cost  is  $700  per 
patient  in  the  U.S.  (although  this  is  mostly  reimbursed  to  the  patient  by  the 
insurer).  PSG  systems  are  made  by  several  companies,  including:  Respironics 
(merged  into  Philips  Medical),  Embla,  Nihon  Kohden,  Viasys  Healthcare, 
Puritan Bennett, , Cadwell Laboratories, Cleavemed, Stellate Healthcare, Grass 
Technologies  (a  subsidiary  of  Astro-Med  Inc.),  and  others.  The  cost  of  a  PSG 
device  is  between  $15,000  and  $25,000.  Note  that  the  market  for  PSG  device 
manufacturing  includes  many  competitors  and  to  the  best  of  the  Company’s 
knowledge, no manufacturer has a market share of 20% or more.  

14.2.2  Manufacturers of mobile systems for diagnosis of sleep breathing disorders 
-  there  are  several  in  target  market  mobile  systems  for  diagnosis  of  sleep 
breathing  disorders  available  in  the  Company’s  target  markets.  Advantages: 
These  are  partially  mobile,  hence  they  do  not  require  over-night  sleep  at  the 
sleep  laboratory  and  patients  may  operate  them  in  the  home  environment;  the 
test  is  non-invasive;  the  price  of  these  systems  is  lower  than  that  of  a  PSG 
system and ranges between $2,500 and $7,000. Disadvantages: Operating these 
systems  is  not  simple  and  requires  training;  the  patient  cannot  move  about 
during  the  night  with  these  systems;  they  contain  relatively  few  PSG  channels 
(between  4-7)  (for  information  about  test  channels,  see  Section  14.2.1  above) 
and  therefore  have  an  inferior  functionality;  some  do  not  include  EEG 
monitoring and therefore are incapable of monitoring the patient’s actual sleep 
time (in case of extensive waking time during the night) or their sleep patterns. 
Quite  a  few  PSG  manufacturers,  including  Respironics,  Resmed,  Philips, 
Compumedics,  Embla  and  others,  also  compete  in  the  market  for  mobile 
systems.   

14.2.3  Manufacturers  of  screening  devices  -  screening  devices  are  used  for 
preliminary  testing,  prior  to  diagnosis  of  sleep  breathing  disorders,  or  before 
(and  for  the  purpose  of)  providing  assessment  with  regard  to  surgical 
intervention for resolving sleep breathing issues. The commonly used screening 
devices  are  oxygen  saturation  meters  (Pulse  Oximetry)  and  air  flow  meters. 
Advantages:  Low  cost,  compared  to  mobile  and  Polysomnography  systems  - 
between $1,000 and $2,000 in the U.S.; mobile and simple devices to operate, 
may  be  operated  by 
testing. 
Disadvantages:  Contain  few  testing  channels  (1-2,  compared  to  6  channels  for 
the Company’s product) and therefore have an inferior functionality. Moreover, 
some  were  found  to  be  un-acceptable  for  sleep  testing  based  on  AASM 

independently;  non-invasive 

the  patient 

44 

 
criteria15. Manufacturers of screening devices who are significant competitors of 
the  Company  include:  ARES,  ApneaLink,  Stardust,  Nox,  Braebon,  Clevemed, 
and Embletta.   

14.3  Company’s competitors for EndoPAT  

To the best of the Company’s knowledge, there is no specifically designated device for 
assessment  of  endothelial  function  which  has  been  approved  in  the  U.S.  However,  a 
complex test is possible based on ultrasound equipment. To the best of the Company’s 
knowledge,  its  EndoPAT2000  product  is  the  first  FDA-approved  product  for 
assessment of endothelial function, allowing for early discovery and diagnosis of heart 
conditions by non-invasive means.  

As of the date of this report, the U.S. company Endothelix Inc. (“Endothelix”) claims 
to  be  able  to  diagnose  the  endothelial  layer  by  measuring  changes  in  temperature  in 
fingers.  To  the  best  of  the  Company’s  knowledge,  Endothelix  has  published  few 
articles in scientific journals and its products were approved by the FDA (translation of 
this approval mentions “vascular reaction” and does not explicitly approve this system 
for assessment of endothelial function).   

Indirect competitors of the Company for the EndoPAT product are: 

14.3.1  Ultrasound  device  manufacturers  -  ultrasound  devices  are  capable  of 
measuring  endothelial  dysfunction  of  the  brachial  artery  in  the  hand.  This 
technique  is  named  FMD  (for  Flow  Mediated  Dilation).  Advantages:  Allows 
for  obtaining  information  about  changes  to  artery  size,  which  form  an 
indication  of  proper  blood  flow;  non-invasive;  and  these  devices  have  been 
used  for  a  very  long  time  and  are  available  at  nearly  every  hospital. 
Disadvantages: Use of the ultrasound device requires highly skilled operators; 
test  results  are  operator-dependent  and  interpretation  is  interpreter-dependent; 
device  sensitivity  to  changes  is  low;  ultrasound  systems  are  costly  ($30,000-
250,000  per  system).  To  the  best  of  the  Company’s  knowledge,  ultrasound 
testing of endothelial function is not common place for clinical use.   

14.3.2  Invasive testing - to the best of the Company’s knowledge, the only accurate 
technique currently available for assessment of endothelial function is invasive 
and  is  performed  in  angiographic  surgery.  This  technique  is  used  to  measure 
blood flow in reaction to injection of ACH (acetylcholine). Advantages: Highly 
accurate.  Disadvantages:  Invasive,  and  therefore  dangerous  for  the  patient; 
expensive  -  at  a  cost  of  $3,000.  To  the  best  of  the  Company’s  knowledge, 
invasive testing is performed at only a few centers around the world, primarily 
for research purposes.   

15 

 Journal of Clinical Sleep Medicine, Vol. 7, No. 5, 2011 (www.ncbi.nlm.nih.gov/pmc/articles/PMC3190855/) 

45 

 
                                                           
 
14.3.3  Diagnostic  angiography  or  virtual  angiography  -  two  major  tests  are 
commonly  used  in  the  secondary  prevention  market,  or  designated  for 
symptomatic  patients  with  symptoms  such  as  Angina  Pectoris:  ECG  and 
invasive  diagnostic  angiography.  Both  tests  allow  for  diagnosis  of  non-
obstructive coronary artery disease, whereas EndoPAT testing was proven as a 
test  which  can  diagnose  both  types  -  including  the  type  not  diagnosed  by 
angiography.  

14.3.4  Methods of assessing arterial rigidity - there are methods for assessment of 
arterial rigidity in patients, which allow the physician to assess cardiovascular 
risk.  These  methods  are  based  on  analysis  of  blood  flow  speed  (blood  flows 
faster  the  more  rigid  the  arteries)  or  on  measuring  returned  waves. 
Manufacturers  of  devices  used  for  assessing  arterial  rigidity  include  HDI, 
Hypertension  Diagnostics  Inc.  and  AtCor  Medical  -  maker  of  Sphygmocor.   
Advantages:  Non-invasive.  Disadvantages:  Despite  the  existence  of  a  certain 
connection between endothelial dysfunction and arterial rigidity, it is typically 
assumed that these conditions are not correlated. To the best of the Company’s 
knowledge,  since  these  methods  are  not  specific  to  assessing  endothelial 
dysfunction, they are not commonly accepted as a practical tool for such use.   

14.3.5  Other diagnostic methods - existing methods for diagnosis of cardiovascular 
disease include, as of the report date, the following: Medical imaging systems 
(stress  tests  combined  with  medical  or  ultrasonic  imaging,  eco-cardiographs 
etc.),  scanners  for  assessing  levels  of  calcium  deposits  in  arteries  (EBCT),  a 
sonographic test of the carotid arteries for evaluation of arterial wall thickness 
(CIMT),  ECG  systems  for  evaluation  of  cardiac  function  and  various  blood 
tests (such as CRP tests) and systems for monitoring blood oxygen saturation 
in the finger, such as Angioscan. These methods are intended to provide a risk 
assessment for future cardiovascular events, assessment of heart and/or artery 
condition  following  a  cardiovascular  event  that  has  already  occurred  and  for 
diagnosis  of  various  cardiovascular  diseases.  Advantages:  Fairly  accurate  and 
mostly  non-invasive.  Disadvantages:  Use  of  these  methods  requires  fairly 
expensive medical equipment, some require radiation and a high skill level on 
the part of the examiner. In addition, the level of sensitivity is mostly low and, 
to the best knowledge of the Company, these methods are usually particularly 
effective for diagnosing cardiovascular diseases and/or events as stated, usually 
at a relatively advanced stage of the disease and/or event. They are appropriate 
for  obstructive  heart  diseases  -  but  are  unsuitable  for  diagnosis  of  micro-
vascular  heart  conditions  or  those  of  a  type  not  resulting  from  arterial 
obstruction  -  but  rather  from  the  arteries  being  incapable  of  extending  as 
needed.  Preliminary  screening  for  assessing  the  risk  of  cardiac  events  or 
cardiovascular  disease,  as  noted,  is  performed  based  on  existing  risk  factors, 
such  as:  cholesterol  and  hypertension.  However,  according  to  published 

46 

 
studies16, these risk factors do not fully reflect the risk of cardiac events, and in 
fact 60% of all subjects in the study (88,000 men suffering from chronic heart 
disease - CHD) were found to have only one of these risk factors, or none at 
all.  

14.4 

In order to address the competition for the Company’s products, the Company invests 
substantial  resources  in  development  of  additional  features  for  its  products.  For 
instance,  features  were  added  to  the  WatchPAT  device,  allowing  it  to  distinguish 
between sleep and wakefulness and also to identify the patient’s sleeping stages (deep-
sleep  stage,  light  sleep  and  REM  sleep  stages)  and  probes  which  make  it  possible  to 
quantify  the  intensity  of  snoring  and  to  determine  the  body  position  during  sleep. 
Furthermore and subject to technology and budget constraints, the Company intends to 
invest  resources  in  future  in  order  to  develop  additional  diagnostic  capabilities  of  its 
products,  based  on  the  PAT  technology  (diagnosis  of  other  sleep  disorders, 
development  of  additional  medical  applications  in  cardiology  and  in  other  medical 
fields).   

14.5  Tabular  disclosing  advantages  and  disadvantages  of  competing  products  for 

WatchPAT 17 

The  following  table  provides  disclosure  of  properties  of  the  Company’s  WatchPAT 
product for sleep breathing disorders, compared to competing ambulatory products.   

Note  that  the  significant  advantage  of  the  Company  product  over  other  competing 
ambulatory products listed below - is the reimbursement code (95800) assigned to the 
Company  product  which  provides  CMS  reimbursement  of  $170  per  test  –  more  than 
10% higher than reimbursement for testing using the competing home-testing products. 

16 

Prevalence of Major Modifiable Risk Factors in Men with CHD, Khot, et al. JAMA. 2003 

17   According to sleepreviewmag.com- December 2011 

47 

 
 
                                                           
 
Product 
name 

Company 
name 

Cost (in 
dollars) 

Warranty 

Product type18 

Number of 
channels 

Reimbursement 
availability19 

WatchPAT 

Itamar 
Medical Ltd. 

4,500 

One year 

Type III 

7 

CMS 
reimbursement 
ranges between 
$120-240 per test 
(varies by 
geographical region 
and socio-economic 
rating of the region). 

AMA set average 
reimbursement 
codes amounting to 
$97 (code 95801) 

How device is 
used (invasive or 
non-invasive, 
independent, with 
assistance from 
another person, 
only by a 
physician etc.) 

Non-invasive. May 
be used 
independently. 

18  

19  

Type II is a product with at least 7 recording channels, including: EEG, EOG, EMG, ECG and heart rate, air flow and oxygen saturation, which calculates sleep stages and 
calculates the AHI (Apnea-Hypopnea Index) for Apnea. 

Type III is a product with at least 4 recording channels, including: 2 respiratory channels (breathing or air flow) as well as heart rate or ECG measurement oxygen saturation.  

Type IV is a product which measures three or more parameters. CMS states that these devices should have the ability to measure at least 3 parameters, but does not state which 
ones. 

Insurance reimbursement varies by state in the USA, by region (within each state) and by CMS vs. AMA institutions. Therefore, in some regions AMA institutions allow for 
higher reimbursement than CMS institutions - and vice versa. 

9525/1255/3567153/1

 
 
                                                           
 
Product 
name 

Company 
name 

Cost (in 
dollars) 

Warranty 

Product type18 

Number of 
channels 

Reimbursement 
availability19 

How device is 
used (invasive or 
non-invasive, 
independent, with 
assistance from 
another person, 
only by a 
physician etc.) 

and $206 (code 
95800) per test20, 
although it is 
uncertain whether 
private insurers 
would adopt these 
reimbursement 
codes and is so - at 
what amount (for 
more information, 
see Section  8.1 
above). 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 

Non-invasive. May 
be used 
independently. 

Non-invasive. May 
be used 

Braebon 
Medical 
Corporation 

Advanced 
Brain 

2,750 

One year 

Type III 

3,500 

One year 

Type III 

7 

4 

The test covered by reimbursement code 95800 also includes measurement and reporting of sleep time. Tests which do not measure this parameter are covered by 
reimbursement code 95801. 

49 

Medibyte Jr 

ARES 

20  

 
                                                           
 
Product 
name 

Company 
name 

Cost (in 
dollars) 

Warranty 

Product type18 

Number of 
channels 

Reimbursement 
availability19 

Research 

Easy 
ApneaTrak 

Cadwell 
Laboratories 
Inc. 

4,500 

One year 

Type III 
and IV 

9 

Nox T3 

CareFusion 

4,000 

Two years 

Type III 

14 

SleepView 

CleveMed 

3,500 

One year 

Type III 

7 

average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

How device is 
used (invasive or 
non-invasive, 
independent, with 
assistance from 
another person, 
only by a 
physician etc.) 

independently. 

Non-invasive. May 
be used 
independently. 

Non-invasive. May 
be used 
independently. 

Non-invasive. May 
be used 
independently. 

Somte 

Compumedic

4,495  

One year 

Type III and IV 

13 

The reimbursement 
code for this product 

Non-invasive. May 
be used 

50 

 
Product 
name 

Company 
name 

Cost (in 
dollars) 

Warranty 

Product type18 

Number of 
channels 

Reimbursement 
availability19 

s 

Embletta Gold 

Embla 

3,500 

Two years 

Type III 

9 in/14 out 

SleepTrek3 

Grass 
Technologies 

3,995 

3 years 

Type III 

6 

Trex 

Natus 
Medical Inc. 

No information 
available about 
this parameter 

One year 

Type II 

24 

51 

is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

How device is 
used (invasive or 
non-invasive, 
independent, with 
assistance from 
another person, 
only by a 
physician etc.) 

independently. 

Non-invasive. May 
be used 
independently. 

Non-invasive. May 
be used 
independently. 

Non-invasive. May 
be used 
independently. 

 
Product 
name 

Company 
name 

Cost (in 
dollars) 

Warranty 

Product type18 

Number of 
channels 

Reimbursement 
availability19 

Nomad 

Nihon 
Kohden 

4,675 (including 
probes, software 
and training 
tape) 

One year 

Type III 

12 

OxyHolter with 
LX Sleep 

Northeast 
Monitoring 

3,795 

Three years (option - 
two additional years)

Type III (OxyHolter 
/A) 

6 

NovaSom 
Home Sleep 
Test 

NovaSom 
Inc. 

No information 
available about 
this parameter 

No information 
available about this 
parameter 

Type III cardio-
respiratory monitor 

5 

Alice PDx 

Philips 
Respironics 

No information 
available about 
this parameter 

Two years 

Type II, III, IV 

20 

52 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 

How device is 
used (invasive or 
non-invasive, 
independent, with 
assistance from 
another person, 
only by a 
physician etc.) 

Non-invasive. May 
be used 
independently. 

Non-invasive. May 
be used 
independently. 

Non-invasive. May 
be used 
independently. 

Non-invasive. May 
be used 
independently. 

 
 
Product 
name 

Company 
name 

Cost (in 
dollars) 

Warranty 

Product type18 

Number of 
channels 

Reimbursement 
availability19 

ApneaLink 
Plus 

ResMed 

2,490 (including 
ancillary 
products for 3 
training 
sessions) 

Two years 

Type III 

4 

SOMNOscreen 
Plus 

SOMNOmed
ics 

Depends on 
channel 
configuration 

Two years 

Type I-IV 

1-58 

is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

The reimbursement 
code for this product 
is 95806 and the 
average 
reimbursement for it 
is $186 per test. 

How device is 
used (invasive or 
non-invasive, 
independent, with 
assistance from 
another person, 
only by a 
physician etc.) 

Non-invasive. May 
be used 
independently. 

Non-invasive. May 
be used 
independently. 

The Company is not aware of any side-effects and/or dangerous effects of using any of the medical devices listed in the above table. 

The  Company  believes  that  duration  until  test  results  are  obtained,  using  the  aforementioned  medical  devices,  is  irrelevant  -  since  all  of  these 
products are capable of producing results within a relatively short time. 

53 

 
 
15.  Seasonality 

There is no significant seasonality in Company sales in its operating segment. 

16.  Production capacity 

To  the  best  of  the  Company’s  knowledge,  its  sub-contractors  have  no  short-term 
manufacturing  restrictions  relative  to  the  Company’s  manufacturing  needs.  Below  is 
information  about  potential  and  actual  utilized  manufacturing  capacity  for  the  Company’s 
products: 

No. 

Product 

Annual 
potential 

Utilization 
of 
production 
capacity 
(%) 

Comments 

1 

WatchPAT200 

Unlimited 

Unlimited 

The Company uses sub-contractors for 
manufacturing of sub-assemblies based on 
Company specification, with the Company 
currently performing assembly, final testing, 
packaging and delivery of its products.  

Sub-assemblies are assembled by the sub-
contractors. Assembly, final testing and 
packaging are performed by the Company. 

The product is supplied by a sub-contractor, 
tested and packaged according to Company 
specification - including logistics / material 
procurement, assembly, final testing and 
product packaging. If needed, the Company 
has all the knowledge and is fully capable of 
independently manufacturing EndoPAT2000 
- from logistic procurement through to final 
testing and product packaging - at Company 
facilities. Additional quality control 
procedures are performed on Company 
premises. 

Sub-assemblies are assembled by the sub-
contractors. Assembly, final testing and 
packaging are performed by the Company. 

Sensors for 
WatchPAT200 

360,000 
units 

45% 

EndoPAT2000 

Unlimited 

Unlimited 

Sensors for 
EndoPAT2000 

490,000 
units 

44% 

2 

3 

4 

5 

The Company has no limitation on manufacturing capacity. 

Analysis and data 
processing software 
enclosed with 
products. 

*  Annual  potential  based  on  a  single  12-hour  shift;  this  potential  should  grow  based  on  the 

number of shifts operated in future. 

9525/1255/3567153/1

 
 
 
**  A probe kit per test using the EndoPAT2000 device includes two sensors. 

For  more  information  on  Company  assessment  of  the  effect  of  loss  of  business  relationship 
with  one  of  its  sub-contractors  and  with  regard  to  dependence  on  suppliers  and  sub-
contractors, see Section  21 below. 

17.  Fixed assets, land and facilities 

As  of  the  publication  date  of  this  report,  The  Company’s  operations  are  based  in  Israel 
(management,  research  and  development,  production,  marketing  and  sales)  from  Company 
offices at 9 Halamish Street, Northern Industrial Zone, Caesarea (with an area of 1,371 square 
meters) (the “offices”). The Company leases the offices pursuant to a lease dated July 2007 
(as  amended  in  December  2008)  from  the  Caesarea  Property  Corporation  for  payment  of 
monthly  rent  which,  as  of  the  date  of  this  report,  amounts  to  approximately  NIS  80,000 
(linked  to  the  Israeli  Consumer  Price  Index)  (the  “lease”).  The  lease  term  is  five  years  (i.e. 
through January 2019). Each party may terminate the lease in certain cases of breach by the 
other  party.  As  collateral  to  secure  the  lease,  the  Company  has  provided  a  bank  guarantee 
amounting to NIS 400,000 against which it has pledged in favor of Bank Hapoalim, as of the 
report date, an NIS-denominated deposit amounting to NIS 400,000. 

18.  R&D Expenses 

18.1  Research and development activities and results thereof 

Since its inception, the Company has been engaged in research and development of the 
PAT signal and PAT technology, as well as development of products and applications 
(based on this technology) in its operating segment. 

In order to conduct research and development activities, the Company has development 
teams  in  the  following  areas:  hardware,  software,  algorithms,  data  processing  and 
clinical application development. 

Since its inception, the Company has initiated research and clinical co-operation for: (i) 
Consolidating  the  science  underlying  the  products  developed  and  marketed  by  the 
Company;  (ii)  continuous  improvement  and  development  of  these  products;  (iii) 
achieving recognition among the medical community through scientific publications. As 
of  the  date  of  this  report,  the  Company  is  involved  in  research  activities  conducted  at 
academic  centers  in  the  U.S.,  Europe  and  Japan  -  such  as  Harvard  University,  Mayo 
Clinic  and  Mount  Sinai  Hospital.  The  Company  also  cooperates  with  researchers  and 
institutions  conducting  large  scale  population-based  studies,  such  as  the  FHS 
(Framingham Heart Study) and the Gutenberg-Heart Study (PREVENT-it). Through the 
date  of  this  report,  the  Company  has  financed  its  investment  in  research  and 
development primarily from its own resources and by raising funds from the public. 

55 

 
 
 
18.2  Research and development expenses and grants 

Year 

2014 

2013 

2012 

R&D expenses  
(dollars in thousands)

R&D expenses recognized as 
intangible asset (dollars in 
thousands) 

2,017 

1,893 

2, 148 

- 

- 

28 

Development grants received by the corporation and their repayment terms 

18.2.1  The Chief Scientist of the Ministry of Economy: 

18.2.1.1  Through the report date, the Company had two programs approved by 
the  Chief  Scientist  of  the  Ministry  of  Economy  (the  “Chief 
Scientist”) - one from September 2003 to August 2004 and the other 
from  September  2004  to  August  2005),  which  were  defined  as 
programs  for  development  of  a  non-invasive  and  easy-to-operate 
system  for  diagnosis  of  endothelial  dysfunction  (development  of 
EndoPAT3000 product).  For these two programs, the Company has 
received grants amounting to NIS 3,770,000 through the report date21. 

Below  are  details  of  grants  which  the  Company  received  from  the 
Chief Scientist and has yet to repay:  

Name of medical device 
for which grant was 
received from the Chief 
Scientist 

Total grants received 
from the Chief 
Scientist as of the 
report date  (dollars 
in thousands)* 

Grant repayment 
terms and schedules 

Special conditions 
stipulated by the 
Chief Scientist 
with regard to 
grants and/or 
repayment terms 
thereof 

Development of non-
invasive, easy to operate 
system for diagnosis of 
endothelial dysfunction 
EndoPAT3000 

Development of non-
invasive, easy to operate 
system for diagnosis of 
endothelial dysfunction 
EndoPAT3000 

437 

409 

See Section 
18.3.1.2.2  below 

Royalty payment at 
3%-5% 

See Section  
18.3.1.2.2 below 

Royalty payment at 
3%-5% 

21  

The Company had grants approved amounting in total to NIS 3,800 thousand. 

56 

 
 
 
                                                           
 
* No grants were received in 2012-2014. 

18.2.1.2  General terms and conditions for certificates of approval 

The balance of principal and interest with respect to future liabilities 
of  the  Company  to  repay  the  Chief  Scientist,  on  the  financial 
statements  as  of  December  31,  2014  amounted  to  $851,000  and 
$135,000, respectively. The various certificates of approval issued to 
the  Company  by  the  Chief  Scientist  (the  “certificate  of  approval”) 
stipulate  conditions  which  the  Company  is  required  to  fulfill,  in 
conformity  with  provisions  of  the  Industrial  R&D  Promotion  Law, 
and regulations based thereon, including the following: 

18.2.1.2.1  The  Company  undertook  to  inform  the  Chief  Scientist  of 
any  change  of  25%  or  higher  in  holding  of  Company 
shares and/or any of the following means of control of the 
Company:  (a)  voting  rights  at  General  Meetings  of  the 
Company’s  shareholders;  (b)  right  to  appoint  directors  of 
the  Company;  (c)  right  to  participate  in  the  Company’s 
earnings.  

Transfer of such means of control to a foreign resident or 
to  a  foreign  company  which  would  make  the  foreign 
resident or foreign company an interested party, as defined 
in the Securities Law, is subject to notification of the Chief 
Scientist  and  to  a  written  commitment  by  the  foreign 
resident  or  to  a  foreign  company,  in  conformity  with 
provisions of the Industrial R&D Promotion Law. 

18.2.1.2.2  The Company has undertaken to pay royalties to the State 
Treasury  out  of  all  revenues  with  respect  to  products, 
single-use devices, spare parts and software for testing of 
endothelial  dysfunction  and  to  submit  all  reports,  in 
conformity with provisions of Industrial R&D Regulations 
(Royalty  Rates  and  Payment  Rules),  1996  and  with 
procedures of the Industrial R&D Administration.  

Royalties  range  between  3%-5%  of  future  sales  of  these 
products  up  to  full  repayment  of  the  grant,  linked  to  the 
dollar and bearing LIBOR interest, as updated from time to 
time22.  

The  grants  from  the  Chief  Scientist  were  granted  for 
development  of  the  EndoPAT3000  product.  Accordingly, 

22    According  to  Regulation  2(e)  of  Industrial  R&D  Regulations  (Royalty  Rates  and  Payment  Rules),  1996,  the 

royalties payable to the State Treasury range between 3%-5%, based on the repayment start date.   

57 

 
                                                           
 
the Company undertook to pay the Chief Scientist royalties 
from  any  future  sales.  As  of  the  date  of  this  report,  the 
Company  expects  it  would  complete  development  of  the 
EndoPAT3000 product and/or unique technology thereof in 
2015; however, the Company reviews from time to time the 
viability of completing development of the EndoPAT3000. 
Royalties  with  respect  to  sales  of  the  EndoPAT3000 
product and/or unique technology thereof between 2015 and 
2017  should  fully  cover,  according  to  Company  estimates, 
its commitment to the Chief Scientist - should development 
of  the  EndoPAT3000  and/or  its  unique  technology  indeed 
be completed in 2017. 

It should be noted that the Company has a dispute with the 
Chief  Scientist  with  regard  to  the  source  of  revenues  for 
which  the  Company  is  liable  to  pay  royalties  to  the  Chief 
Scientist. According to the letter of commitment signed by 
the Company with regard to grants received from the Chief 
Scientist, the Company must pay royalties on all its sales of 
cardiology  products,  i.e.  for  sale  of  various  EndoPAT 
products,  not  only  on  sales  of  the  EndoPAT3000  product 
and/or  unique  technology  thereof.  After  consulting  with 
experts, Company management believes it is not required to 
pay royalties on all its sales EndoPAT devices - but only on 
sales  of  products  resulting  from  unique 
technology 
supported by Chief Scientist funding. The product for which 
the Company has actual sales since 2004 is EndoPAT2000, 
which  does  not  include  technology  supported  by  Chief 
Scientist funding. This matter is under negotiation with the 
Chief Scientist.  For more  information  about commitments 
to  the  Chief  Scientist,  see  Note  26a  to  the  Company’s 
consolidated  financial  statements  for 
the  year  ended 
December  31,  2014,  presented  in  Part  C  of  this  Annual 
Report. 

18.2.1.2.3  The  Company  has  undertaken  not  to  transfer  to  any  party 
the  knowledge,  rights  there  to  and  production  rights 
resulting  from  research  and  development  according  to  the 
approved  programs,  without  consent  from  the  Research 
Committee. 

18.2.1.2.4  The  certificates  of  approval  stipulate  that  should  the 
Company  be  convicted  of  any  violation  of  intellectual 
property  laws  of  the  State  of  Israel  by  a  final,  conclusive 
verdict  -  the  Investment  Center  may  retroactively  rescind 

58 

 
the  benefits  granted  to  the  Company  pursuant  to  the 
Industrial  R&D  Promotion  Law  and  may  demand 
repayment  of 
linkage 
differences. 

the  grants  with 

interest  and 

As  of  the  date  of  this  report,  the  Company  is  in  compliance  with  all 
terms  and  conditions  of  the  certificates  of  approval  and  believes  it 
would  be  able  to  continue  being  in  compliance  with  them  in  future. 
Furthermore, as of the date of this report, the Company has made all of 
the  required  investments  pursuant  to  the  certificates  of  approval  and 
has no future obligations pursuant there to. 

18.2.2  Grants from other sources 

The Company has received an initial grant of approximately 50,000 Euros from 
the Horizon 2020 project of the European Union for development of a clinical 
trial  plan  for  iMUC  (Investigation  Management  of  Unexplained  Chest  Pain).    
The  goal  of  this  trial  is  to  prove  that  EndoPAT  aids  in  making  treatment  of 
patients  with  chest  pain  without  significant  diagnostic  catheterization  findings 
more  efficient  and  improves  clinical  results,  as  well  as  patients’  acceptance  of 
treatment and the lifestyle changes recommended by their physicians. 

18.3  Clinical trials 

The following table provides disclosure of trials conducted by the Company, directly or 
indirectly through any party on behalf thereof, during the reported period. 

It should be noted that both WatchPAT and EndoPAT were  FDA approved in the U.S., 
received  the  CE  mark  in  Europe,  the  Department  of  Instruments  and  Accessories  in 
Israel  and  in  other  countries;  also  note  that  the  clinical  trials  listed  below  are  in 
connection  with  development  of  new  indications  for  WatchPAT  and  EndoPAT  or  for 
validation  of  the  outcome  of  use  of  the  Company’s  products  compared  to  other 
products, so as to assist the Company in obtaining approval from regulatory authorities 
in other countries in which the Company intends to market its products in the future.  

59 

 
Medical 
institution 
where trial 
is to be 
conducted 
(geographi
c location 
of sites 
where trial 
is to be 
conducted)

Carmel 
Medical 
Center 

Carmel 
Medical 
Center 

Berlin, 
Charite 
Hospital. 

Planned 
number 
of trial 
patients

Number 
of trial 
patients 
through 
the 
prospect
us date 

100

98 
patients 

 50

10 

30 

49 

Mayo 
Clinic 

150

150 

Trial name 

Development stage in 
which trial was 
conducted 

IND/ 
IDE 
opened 
for 
this 
trial? 

Clinical trial 
objective 

Number of 
sites 
where 
trial is to 
be 
conducted

Carmel 

Post-validation of 
WatchPAT device 

No 

Carmel – 
Children 

 Validation of 
WatchPAT device 

No 

Professor 
Thomas 
Penzel 

Post-validation of 
WatchPAT device 

No 

EndoPrivent  Post-validation of 
WatchPAT device 

No 

Development, 
validation of 
WatchPAT device 

No 

Oxymetry 
measureme
nt using 
unified 
probe 

1

1

1 

1 

1

Validation of home 
sleep testing vs. 
over-night sleep 
testing at sleep 
laboratory 

Reduce age limit 
for device from 17 
to 12 by validation 
vs. over-night sleep 
testing at sleep 
laboratory 

Comparison of 
home sleep testing 
using WatchPAT to 
testing using a 
different home test 
(Embletta) 

Comparison of 
assessment of 
ischemia using 
angiography to 
EndoPAT testing 

Series of trials for 
development, 
evaluation and 
proving accuracy of 
blood oxygen 
saturation with 

50-100

70 

Comparative 

Concluded 

Clinimark 
Desaturation 
Laboratory 
Louisville, 
Colorado. 

Trial 
nature and 
status 

Schedule 

Expected 
cost 
(estimated, 
in dollars)

Accrued 
cost (in 
dollars)

Final results/ interim 
results 

Comparative, 
concealed 
interpretation
, 

Concluded 

Comparative, 
double blind, 
In process 

Comparative, 
double blind, 
cross over 

Concluded 

Comparative 
Double 
blind 

Concluded 

Concluded 10,000

4,000

Isamar’s SBP probe is 
validated  

6,000

1,000

Final results have yet 
to be received 

Started in 
November 
2012. 
Expected 
conclusio
n in 2015.

Concluded 9,000 

9,000 

87,000 

87,000

80,000

80,000

Trial 
started in 
2011   
Concluded 

Series of 
trials 
concluded 
in May 
2014 

Demonstrated 
WatchPAT advantage 
over Embletta in home 
sleep testing. Article is 
in the process of being 
written.  Results were 
presented at the annual 
convention of the 
German sleep 
medicine association.   

Article is in the 
process of being 
written 

The unified probe met 
the applicable 
ISO80601-2-61:2011 
requirements 
The revised product 
was approved by the  

9525/1255/3567153/1

 
 
 
 
 
 
 
Trial name 

Development stage in 
which trial was 
conducted 

IND/ 
IDE 
opened 
for 
this 
trial? 

Clinical trial 
objective 

Carmel 
WP200U 

Post-validation 

No 

WatchPAT using 
unified probe and 
custom algorithms 

Performance 
comparison of two 
configurations of 
the WatchPAT 
device 

Number of 
sites 
where 
trial is to 
be 
conducted

Medical 
institution 
where trial 
is to be 
conducted 
(geographi
c location 
of sites 
where trial 
is to be 
conducted)

Planned 
number 
of trial 
patients

Number 
of trial 
patients 
through 
the 
prospect
us date 

Trial 
nature and 
status 

Schedule 

Expected 
cost 
(estimated, 
in dollars)

Accrued 
cost (in 
dollars)

Final results/ interim 
results 

1 

Carmel 
Medical 
Center 

150 

50 

Comparative

FDA in May 2014 

11,000 

4,000 

Final results show 
high correlation 
between the devices. 

First 
patient 
recruited in 
October 
2013. 
Completed 
in 2014. 

WP200 in 
children 

Data collection for 
development. 

None 

Data collection 

1 

100 

19 

Chicago 
University 
- Comer 
Children 
Hospital 

Comparative On-going, 
expected 
to 
continue 
through 
2015 

10,000 

3,000 

In process 

61 

 
 
 
19.  Intangible Assets 

19.1  Overview 

The Company has  knowledge  with regard to product development in its 
domains  (based  on  the  PAT  technology)  including,  amongst  others, 
information, know-how, data, knowledge, intellectual property, drawings, 
technical specifications, software, algorithms, a list of potential customers 
and  plans.  The  Company  acts  in  as  much  as  possible  to  protect  its 
business  interests  and  any  other  knowledge  with  regard  to  its  products 
and  business  by  registering  patents  and  trademarks  in  various  countries 
around the world and invests substantial resources to do so. The Company 
also  enters  into  non-disclosure  agreements  with  third  parties  who  are 
exposed  to  the  Company  information,  in  whole  or  in  part,  including  its 
suppliers, sub-contractors, employees and customers.  

19.2  Shrink-wrap agreements 

All  the  Company’s  products  are  sold  under  license  agreements  and 
shrink-wrap agreements, which incorporate stipulations restricting use of 
the  products  solely  for  the  purposes  set  out  in  the  operating  manuals.   
With  respect  to  some  the  Company’s  products,  the  shrink-wrap 
agreements include stipulations that, in absence of express consent by the 
Company, prohibit the use of data generated by or resulting from use of 
the  Company’s  products  for  the  purpose  of  filing  applications  for 
regulatory  approvals  required  for  drugs  or  other  medical  products.  The 
aforementioned restrictions prescribed in the license and the shrink-wrap 
agreements  concerning  the  use  of  the  Company’s  products,  are  made 
possible  due  to  the  broad  protection  obtained  for  PAT  signal  and  PAT 
technology by the large number of patents owned by the Company.  

19.3  Ownership  agreements,  intellectual  property  license  and  independent 

development    

The  Company  has  received  Shonin  approval  (a  regulatory  approval  for 
importing  and  marketing  medical  equipment  in  Japan)  and  MAH 
approval  (authorized  distributor  approval  from  healthcare  authorities  in 
Japan)  with  regard  to  import  and  sale  of  EndoPAT  in  Japan  by  the 
Company’s  Japanese  subsidiary.  With  respect  to  these  approvals,  the 
Company  created  an  intangible  asset  valued  at  $350,000,  which  is 
amortized over a seven-year period.  

19.4  Patents 

Most  of  the  patents  owned  by  the  Company  and  most  of  the  patent 
registration  applications  filed  by  the  Company  typically  protect  the 
Company’s intellectual property, from a number of aspects, including its 

62 

 
PAT technology (possible methods for measuring the PAT signal), PAT 
signal  (manner  of  analyzing  the  signal  features)  and  the  application 
(protection  of    the  Company’s  products).  Below  are  details  of  patents 
wholly  owned  by  the  Company  and  patent  applications  filed  by  the 
Company as of the publication date of this report.  

19.4.1  As of the date of this report, the Company has material registered 

patents as follows: 

Patent 
name 

Patent 
description 

Method 
and 
apparatus 
for the 
non-
invasive 
detection 
of medical 
conditions 
by 
monitoring 
peripheral 
arterial 
tone.  

Method 
and 
apparatus 
for non-
invasively 
evaluating 
endothelial 

Parent 
application. 
Describes 
physiological 
PAT signal, 
proprietary 
apparatus for 
its 
measurement, 
and major 
medical 
applications. 
Umbrella 
patent 
Provides a 
physiological 
description of 
the PAT 
signal, 
proprietary 
apparatus for 
its unique 
signal 
measurement 
method, and 
major medical 
applications. 
In-depth 
description of 
PAT signal 
and apparatus 
for 
application to 
endothelial 

Patent 
rights 
(ownership, 
usage rights 
or other 
rights) 

Wholly 
owned by 
the 
Company 
under its 
former name 
- Itamar 
Medical 
(CM) 1997 
Ltd.  

Expected 
expiration 
date 

Patent 
number 

Countries 
in which 
granted 

July 23, 
2017 

732592 
2260142 
97196857-8 
200310123725-
69739061-6 
0926980 
0926980 
3971457 
512290 
333378 
2220653 

AU 
CA 
CN 
CN  
DE 
FR 
GB 
JP 
KR 
NZ 
RU 
US 

Wholly 
owned by 
Itamar 
Medical 
Ltd.  

October 22, 
2021 (Only 
in the U.S. – 
February 8, 
2022) 

6319205 
2002214210 
2424389 
154833 
4049671 
6939304 

AU 
CA 
IL 
JP 
US 

63 

 
 
 
 
Patent 
name 

Patent 
description 

activity in 
a patient.  

Non- 
invasive 
probe for 
detecting 
medical 
conditions. 

function 
measurement. 
In-depth 
description of 
PAT signal 
and apparatus 
for 
application to 
endothelial 
function 
measurement. 
Further PAT 
probe 
variations. 
Additional 
variations for 
PAT probe. 

Patent 
rights 
(ownership, 
usage rights 
or other 
rights) 

Expected 
expiration 
date 

Patent 
number 

Countries 
in which 
granted 

Wholly 
owned by 
Itamar 
Medical 
Ltd.   

March 26, 
2022 (Only 
in the U.S. – 
August 8, 
2022) 

244197 
1372467 
60239923-8 
1372467 
1372467 
1372467 
1372467 
4116444 
1372467 
1372467 
7374540 

CA 
CH/LI 
DE 
FR 
GB 
IE 
IT 
JP 
NL 
SE 
US 

64 

 
 
 
 
 
 
19.4.2  As  of  the  date  of  this  report,  the  Company  has  material  patent 

applications pending as follows: 

Patent 
name 

Patent 
description 

Patent 
rights 

Method and 
apparatus for
non-
invasively 
evaluating 
endothelial 
activity in a 
patient  

Non-
Invasive 
Apparatus 
And 
Method For 
Determinin
g Sleep 
Stages 

Wholly 
owned 
by 
Itamar 
Medical 
Ltd.   

Wholly 
owned 
by 
Itamar 
Medical 
Ltd.   

In-depth 
description of
PAT signal 
and apparatus
for 
application to
endothelial 
function 
measurement
. 
In-depth 
description  
of PAT 
signal and 
apparatus for 
application to
endothelial 
function 
measurement
. 
Facilitates 
differentiat
ion 
between 
deep and 
light sleep 
Facilitates 
differentiat
ion 
between 
deep and 
light sleep.

Expected 
expiration 
date 

Advancement 
date 

Application 
filed on 

October  22, 
2021 

October  23, 
2000 

October 
22, 2001 

Countries 
in which 
application
was filed

EP 

May 
2026 

26, 

 April 
2008 

14, 

April 
2009 

13, 

HK 

CA 
CN 
(allowed)
EP 
(allowed)
IN 
RU 

US 

Typically,  the  patent  duration  is  set  at  20  years  from  date  of  application 
for  patent  recording.  During  the  protection  period  the  patent  owner  is 
required  to  pay  maintenance  fees  in  some  countries.  Payment  dates  for 
patent maintenance fees vary from one country to another.  

It should be noted that the patent registered by the Company for the PAT 
signal  (which  is  a  unique  technology  developed  by  the  Company  on  the 

65 

 
 
 
 
 
 
basis of which it has developed its products in the field of sleep breathing 
disorder diagnosis and in the field of cardiology) will expire in July 2017 
and  there  are  likely  to  be  significant  consequences  for  the  Company, 
should any entity start to develop PAT based products to compete with the 
Company’s existing products. 

It  should  be  noted  that  notwithstanding  the  foregoing,  the  Company’s 
products make use of additional custom technologies (other than the PAT 
signal),  the  patents  for  which  have  not  yet  expired  (with  regard  to  the 
WatchPAT product, this refers to a patent expiring in 2022, except in the 
U.S. where it expires in 2024); with regard to the EndoPAT product, this 
refers to a patent expiring in 2021, except in the U.S. where it expires in 
2024) (the “supplementary patents”) and the Company believes that the 
existence  of  these  supplementary  patents  will  make  it  more  difficult  to 
develop PAT based products to compete with Company. 

It  should  be  noted  that  there  is  no  certainty  that  patent  recording 
applications submitted by the Company will result in a patent grant and/or 
that no attempts will be made by third parties to refute recorded patents of 
the  Company  or  to  demand  their  cancellation.  Furthermore,  the  mere 
registration of a patent does not prevent the Company’s competitors from 
producing identical products to those of the Company, in a manner which 
may  impact  the  Company’s  capacity  to  compete  in  the  market.  In  such 
case, the Company may sue such infringing competitors for infringing on 
the Company’s registered patents.  

19.5  Trademarks 

As of the report date, the Company has filed applications for registration 
of the following trademarks: EndoPATTM, WatchPATTM, EndoSCORETM 
and  ItamarTM  in  countries  listed  in  the  table  below.  In  some  countries, 
approval  had  been  received  by  the  report  date  (see  table  below).  The 
Company believes that should it fail to register the requested trademarks 
in its name, this may materially impact its financial results. This is due to 
the fact that through the report date, the Company has operated (and still 
does) in those countries without any registered trademarks. 

The status of trademarks shortly prior to publication of this report: 

Country 

Trademarks (status and expiration year) 

U.S. 

PATTM 
REG (2020)  REG (2021)  Allowed 

EndoPAT™  WatchPAT™ 

EndoScore™ 
Allowed 

Canada 
Europe 

REG (2026)  REG (2025) 
REG (2017)  REG (2017)  REG (2023) 

Application 
recorded 

Itamar™ 
Application 
recorded 

66 

 
 
 
 
 
 
Country 

Trademarks (status and expiration year) 

EndoScore™ 
Application 
recorded 

Itamar™ 
Application 
recorded 

Japan 

China 

India 

USSR 

Mexico 
Korea 

PATTM 
EndoPAT™  WatchPAT™ 
REG (2018)  REG (2018)  REG (2023) 

 Application 
recorded 

 Application 
recorded 

 Application 
recorded 

REG (2023) 

Application 
recorded 
REG (2023) 

REG (2023) 
 REG (2024) 

Under 
prosecution 

REG (2024) 

Singapore  Application 

REG (2024)  REG (2024) 

recorded 

REG = Registered Trademark. 

19.6  The Company believes its success depends, to a large extent, on its ability 
to  protect  its  intangible  assets  and  intellectual  property  as  described 
above,  in  particular  the  PAT  technology,  on  which  the  Company’s 
products are based. 

19.7  Costs  invested  in  major  intangible  assets  and  their  carrying  amounts  as 

assets on the financial statements  

19.7.1  Expenses for patent maintenance and registration since Company 
inception through the report date amount to $1.6 million. 

19.7.2  In recent years, the Company has capitalized expenses amounting 
to $220,000 with respect to its Bracelet product (accessory for the 
WatchPAT  product  which  enables  patient  identification)  and 
Cloud  PAT  (an  online  platform  for  use  of  cloud  storage  and 
processing  technology).  Upon  completion  of  development  and 
the  Company  discontinued 
start  of 
capitalization  of  expenses  with  regard  to  this  development.  Total 
capitalized expenses are depreciated over a 3-year term, based on 
expected future benefit from this development. 

commercial 

sales, 

20.  Human resources 

20.1  Organizational structure  

Following is a chart describing the Company’s organizational structure as 
of the publication date of this report:  

67 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
President and 
CEO 

VP Global 
Marketing

VPs U.S. 
Subsidiary 

VP Sales - 
Rest of the 
World 

Chief 
Technology 
Officer 

VP R&D 

VP 
Engineering
and  
Operations 

CFO 
 (IT and Legal)

Director of 
Business 
Development 

President 
Japanese 
Subsidiary 

20.2  Headcount 

VP Advanced 
R&D 

2014 

2013 

Sales and marketing  

31 

Support for sales and 
marketing 

Management, HR, IT 
and finance 

Operations and 
production 

12 

22 

43 

Engineering & research 

11 

24 

7 

18 

46 

10 

Total 

119 (of which 7 officers) 

105 (of which 6 officers) 

The  number  of  Company  employees,  as  of  December  31,  2014,  has 
increased  by  13%  since  December  31,  2013.  The  increase  in  headcount 
was  primarily  in  sales  and  marketing  and  in  support  for  sales  and 
marketing,  due  to  the  Company’s  focusing  on  sales  in  the  U.S.  and  in 
Japan,  in  conformity  with  its  new  strategic  plan.  As  of  the  date  of  this 
report,  the  Company  has  no  material  dependence  on  any  employee.  
However,  should  Dr.  Jacob  Sheffy,  the  Company’s  Chief  Technology 
Officer,  quit  the  Company’s  employ,  this  might  cause  the  loss  of 
significant  knowhow  and  experience  and  slow  down  future  development 
of  the  Company’s  products,  as  well  as  collaboration  with  third  parties 
relating to the Company’s products. 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
Subsequent to the report date, on January 22, 2015, the Company’s Board 
of Directors, having received the consent of the Compensation Committee, 
approved a performance-based monthly pay increase of up to $21 thousand 
for  all  employees  of  the  Company  and  its  subsidiaries,  of  which  $3 
thousand  –  to  officers  who  have  held  their  positions  at  least  a  year,  as 
specified in Section 9 of Part D of this Annual Report.  

20.3  Advisory Board  

In  addition  to  the  Company’s  staff,  Board  of  Directors  and  Board 
committees,  the  Company  also  has  an  Advisory  Board,  composed  of 
world-renowned  experts  in  their  fields,  who  advise  the  Company  with 
regard to clinical and research use of The Company’s products as well as 
on  matters  concerning  insurance  reimbursement  and  support  from 
professional organizations in the U.S. Members of the Advisory Board are: 
(i)  Prof.  Amir  Lerman,  who  is  Co-chair  for  Academic  Affairs  at  the 
Cardiovascular Division of Mayo Clinic; (b) Prof. Peter Gantz, who is the 
chief of cardiology at San Francisco General Hospital of the University of 
California (UCSF); (ii) Prof. Michael Shechter, Head of Clinical Research 
at  the  Heart  Center,  Sheba  Hospital,  Tel  Hashomer,  Israel;  (f)  Professor 
Peter  Collins,  Head  Director  of  Cardiology  at  Brompton  Hospital  of 
Imperial  College,  London:  Prof.  Kirk  N.  Garratt,  Head  of  the  Invasive 
Cardiology  Department  of  the  North  Shore-LIJ  Health  System  in  New 
York;  Prof.  Binoy  K.  Singh,  Head  of  Cardiology  at  the  Lenox  Hill 
Hospital in New York. 

20.4  Company investment in training 

The Company invests resources in training its employees for their various 
roles,  from  the  date  they  are  recruited  and  throughout  their  employment 
with  the  Company.  Some  employees,  such  as  production  employees,  are 
required  to  be  certified  for  their  job.  During  their  employment  period, 
employees are sent to attend external workshops and professional courses 
as  required,  and  in  addition  the  Company  conducts  internal  training  and 
courses  for  professional  groups  delivered  by  company  representatives 
and/or by external instructors as required. 

20.5  Compensation plans for employees and Board members, 1997 and 2003  

20.5.1  Overview  -  On  April  9,  1997,  the  Company  Board  of  Directors 
approved  the  compensation  plan  (the  “First  Plan”)  to  provide 
incentives  to  employees.  On  December  29,  2003,  the  Company 
Board  of  Directors  approved  a  further  stock  option  plan  for 
Company  employees  (the  “Second  Plan”),  effective  through 
December 31, 2013.  

69 

 
As of the date of this report, the Company no longer grants options 
under the First Plan or the Second Plan. 

20.5.2  Vesting period - On November 30, 2000, the Company Board of 
Directors resolved to revise the vesting period for options granted 
pursuant  to  this  plan,  whereby  the  vesting  period  would  be  four 
years. As of the report date, all options granted under the First Plan 
and the Second Plan have fully vested.  

20.5.3  Exercise  period  -  Options  granted  under  the  First  Plan  may  be 
exercised  for  shares  through  the  tenth  anniversary  of  their  grant 
date (the “exercise period”). 

20.5.4  Contract  termination  -  The  plan  includes  provisions  concerning 
termination  of  the  grantee’s  employment  agreement  with  the 
Company,  including  in  case  of  termination  for  cause,  death, 
disability or retirement; the plan stipulates the period in which the 
grantee  may  exercise  the  remaining  vested  options  after  their 
termination date.  

20.5.5  Adjustments  -  According  to  the  plan,  upon  occurrence  of  any  of 
the events listed below, the grantee’s right to exercise their options 
would  be  adjusted  in  conformity  with  the  mechanism  set  forth  in 
the  plan,  which  is  designed  to  ensure  that  grantees’  rights  would 
not  be  impacted  by  occurrence  of  these  events:  (i)  bonus  share 
distribution;  (ii)  rights  issuance;  (iii)  change  to  the  Company’s 
capital; (iv) dividend distribution; (v) merger.  

20.6  Compensation plan for Israeli employees, 2007 

Below is a summary description of plan highlights. For more information 
see  Chapter  3  of  the  outline  issued  by  the  Company  on  March  2,  2014 
(reference:  2014-01-003498)  and  the  Company’s  immediate  reports  of 
August  14,  2014  (reference:  2014-01-134136)  and  of  August  31,  2014 
(reference:  2014-01-146286)  regarding  revision  of  vesting  terms  and 
measurement of meeting the preconditions for the vesting of options issued 
to employees and officeholders, in Israel and abroad. 

20.6.1  Overview  -  On  February  19,  2007,  the  Company’s  Board  of 
Directors  approved  a  new  stock  option  plan  as  incentive  for  the 
Company’s  employees  and  Board  members  (the  “2007-1  Plan”). 
The  plan  is  subject  to  the  capital  gain  taxation  path  through  a 
trustee,  in  conformity  with  Section  102  of  the  Income  Tax 
Ordinance, 1961 and regulations based there upon.  

20.6.2  Exercise price of options - The options are offered to grantees at 
no charge; the exercise price would be set by the Company’s Board 

70 

 
of  Directors  and  would  be  listed  in  the  grant  letter,  provided  it  is 
not less than the par value for a single Company’s share.  

20.6.3  Vesting period - As noted in the grant letter. 

20.6.4  Exercise period - After the tenth anniversary of the grant date, all 
unexercised options shall expire and shall not confer on the grantee 
any right whatsoever. 

20.6.5  Adjustments  -  According  to  the  plan,  upon  occurrence  of  any  of 
the events listed below, the grantee’s right to exercise their options 
would  be  adjusted  in  conformity  with  the  mechanism  set  forth  in 
the  plan,  which  is  designed  to  ensure  that  grantees’  rights  would 
not  be  impacted  by  occurrence  of  these  events:  (i)  bonus  share 
distribution;  (ii)  rights  issuance;  (iii)  change  to  the  Company’s 
capital; (iv) dividend distribution; (v) merger.  

20.7  Compensation plan for U.S. employees, 2007 

Below is a summary description of plan highlights. For more information 
see  Chapter  3  of  the  outline  issued  by  the  Company  on  March  2,  2014 
(reference:  2014-01-003498)  and  the  Company’s  immediate  reports  of 
August  14,  2014    (reference:  2014-01-134136)  and  of  August  31,  2014 
(reference:  2014-01-146286)  regarding  revision  of  vesting  terms  and 
measurement of meeting the preconditions for the vesting of options issued 
to employees and officeholders. 

20.7.1  Overview  -  On  February  19,  2007,  the  Company  Board  of 
Directors  approved  a  stock  option  plan  to  provide  incentives  to 
Company  employees,  consultants  and  service  providers  who  are 
U.S. residents (the “grantees” and the “2007-2 Plan”). 

20.7.2  Option exercise price – The options are granted to grantees at no 
charge; the exercise price would be set by the Company Board of 
Directors  and  would  be  listed  in  the  grant  letter  to  the  grantee, 
provided it is no less than par value for a single Company’s share.  

20.7.3  Option vesting period - The vesting period would be listed in the 
grant  letter  and  is  subject  to  statutory  provisions  in  the  U.S.  with 
regard to the vesting period, as they may be at that time.  

20.7.4  Exercise period - After the tenth anniversary of the grant date, all 
unexercised options shall expire and shall not confer on the grantee 
any right whatsoever. 

20.7.5  Adjustments  -  According  to  the  plan,  upon  occurrence  of  any  of 
the events listed below, the grantee’s right to exercise their options 
would  be  adjusted  in  conformity  with  the  mechanism  set  forth  in 

71 

 
the  plan,  which  is  designed  to  ensure  that  grantees’  rights  would 
not  be  impacted  by  occurrence  of  these  events:  (i)  bonus  share 
distribution; (ii) change to the Company’s capital; (iii) transaction 
as  defined  in  the  plan  (in  general  terms,  this  is  a  merger  or  a 
transaction for sale of a major part of operations).  

20.7.6   

20.8  Below  is  a  summary  of  information  about  options  pursuant  to  the 

aforementioned compensation plans, as of March 23, 2015: 

As  of  March  23,  2015,  a  total  of  27,463,753  options  have  been  allotted, 
shares,  constituting 
convertible 
approximately11.07% of the Company’s issued and paid-in share capital, fully 
diluted, as follows:  

into  27,463,753  Company  ordinary 

The 1997 
plan, 
1998 plan 
and 2003 
plan 

The first 2007 
plan 

The second 2007 
plan 

Total: 

9,315,054 

34,717,970

6,724,050

50,757,074

125 

159

72

299

Number 
of option 
granted 

Number 
of 
grantees 

Exercise 
price range  

NIS 0.01 – 
NIS 8.03 

NIS 0.01 - 2.34

NIS 0.23 - 2.50

5,717,825 

8,367,055

791,021

14,875,901

1,645,604 

4,476,487

2,295,329

8,417,420

1,951,625 

21,874,428

3,637,700

27,463,753

Options 
exercised 

Options 
returned / 
cancelled / 
expired 

Remaining 
options 
granted and 
not yet 
exercised 
(excluding 
options 
returned / 
cancelled / 
expired) 

72 

 
 
 
The 1997 
plan, 
1998 plan 
and 2003 
plan 

The first 2007 
plan 

The second 2007 
plan 

Total: 

1,951,625 

8,713,671

1,150,073

11,815,369

0.79% 

8.82%

1.46%

11.07%

Vested 
options 
out of 
remaining 
ones 

Remaining 
option as 
percentage 
of the 
Company’s 
issued and 
paid-in share
capital, on a 
fully diluted 
basis23. 

* Where the exercise price is denominated in dollars, it was converted 
to NIS at the representative dollar/NIS exchange rate as of March 22, 
2015 which was $1 = NIS 4.053.  

20.9  Benefits and the nature of employment agreements  

The  Company  (and  its  subsidiaries  in  the  U.S.  and  in  Japan)  usually 
enters  into  individual  employment  agreements  with  employees.  The 
Company signs with its employees using one of two types of individual 
employment  agreements.  One  is  for  regular  (exempt)  employees 
(including  senior  officers  of  the  Company)  and  the  other  –  for  hourly 
employees.  

As  a  rule,  it  is  company  policy  to  improve  employment  terms  for  its 
employees  subject 
improvement  of 
employment  terms  may  be  reflected  by  granting  additional  benefits  to 
employees,  such  as  study  funds,  stock  options,  one-time  bonus 
payments, pay raises and longer paid leave. 

their  performance.  Such 

to 

20.10 Restructuring 

In  the  course  of  updating  the  Company’s  strategic  plan  for  2014 
onwards,  the  Company  increased  its  sales  staff  while  reducing  staff 
levels  in  other  areas.  For  more  information  about  the  update  to  the 

23  

See footnote 1 in chapter 1 above. 

73 

 
 
                                                           
 
strategic  plan,  see  immediate  reports  dated  October  3,  2013  (reference: 
2013-01-157473)  and  January  29,  2014  (reference:  2014-01-026425). 
The Company reviews from time to time the need to align its headcount 
with  the  state  of  Company  business  and  global  market  conditions, 
primarily in the following areas: marketing, sales and technical support 
in  Israel  and  in  the  U.S.  This  is  done  in  line  with  growth  in  the 
Company’s marketing operations. Furthermore, the Company intends to 
increase the number of production employees in relation to the increase 
in  production  volume  and  to  the  ratio  of  in-house  production  to 
production by sub-contractors. 

20.11 Compensation Policy 

On  January  14,  2014,  the  General  Meeting  of  the  Company’s 
Shareholders  approved  the  Company’s  officer  compensation  policy 
(after  approval  by  the  Compensation  Committee  and  by  the  Board  of 
Directors  at  its  meeting  on  November  20,  2013),  in  conformity  with 
provisions  of  Amendment  20 
(“the 
Compensation  Policy”).  The  compensation  policy  is  valid  for  three 
years  as  from  its  approval  date.  For  more  information  about  the 
Compensation  Policy,  see  the  Company’s  immediate  report  dated 
January 8, 2014 (reference: 2013-01-009652). 

the  Companies  Law 

to 

20.12 Officers 

With  regard  to  compensation  of  the  Company’s  officers,  including 
waiver, indemnification and insurance, see Sections 9 and 21 of Part D 
of this Annual Report (“Additional Information about the Corporation”). 
For information about grant of option to officers, see also Note 27 to the 
consolidated financial statements as of December 31, 2014, enclosed as 
Part C of this Annual Report. 

21.  Raw materials and suppliers 

21.1  Major  raw  materials  used  in  the  Company’s  activities  and  availability 

thereof 

The Company’s  products are  composed of purchased components (“off-
the-shelf  components”),  such  as:  rugged  electronic  components  and 
custom made components manufactured for the Company according to a 
Company-specific  specification,  such  as:  injected  plastic  parts,  CNC 
machined  parts  etc.  Most  of  these  custom  components  are  produced  in 
Israel  and  the  Far  East,  while  off-the-shelf  components  are  produced 
overseas (U.S., Europe and Asia-Pacific) and purchased by the Company 
directly from the manufacturer or through Israeli or foreign agents (jointly 
in this Section: the “suppliers”).  

74 

 
Most  components  may  be  purchased  and  delivered  within  five  weeks  at 
most, but some components may require a lead time of up to 14 weeks. 
The Company prepares in advance for purchasing components with long 
lead times, by maintaining minimum inventory and/or by signing annual 
agreements with relevant manufacturers or agents. 

21.2  Dependence on raw material supplier -  Nonin Medical Inc. (“Nonin”) 

The  Company  is  dependent  on  raw  material  supplier  Nonin,  engaged  in 
development,  manufacturing  and  sales  of  a  system  (with  embedded 
software  and  a  sensor)  for  measuring  blood  oxygen  saturation  (OEM 
system), used in the WatchPAT product. In conjunction with agreements 
with Nonin, the Company commits to order a certain volume of products 
from Nonin under an annual framework order, at a price set forth in the 
order, reflecting the volume discount to which the Company is entitled.  

Nonin  does  not  supply  components  for  the  new  version  of  WatchPAT 
(which  has  been  approved  in  North  America  and  Israel  but  is  still 
awaiting  approval  in  other  markets,  including  Japan  and  Europe)  which 
uses the unified probe.  Therefore, the volume of following the launching 
of the new WatchPAT, the use of the old version has declined, and Nonin 
supplies  only  components  for  the  manufacture  of  the  previous  version, 
when the need arises, and for servicing customers still using the previous 
version.  

The  Company  purchases  from  Nonin  in  2014  and  2013  accounted  for 
19%  and  18%,  respectively,  of  total  Company  purchases  from  suppliers 
(including  sub-contractors).  The  Company  believes  that  a  sudden 
termination of its agreement with Nonin may impact its capacity to serve 
customers  who  are  still  using  the  previous  version  of  WatchPAT. 
However,  it  is  possible  that  the  products  will  be  upgraded  to  the  new 
version.  

21.3  Sub-contractors (providing raw materials which are finished products) 

The  Company  has  about  16  sub-contractors,  who  manufacture  and/or 
assemble  custom  products  and/or  components  for 
the  Company. 
Contracting with sub-contractors is typically through a framework order, 
renewable  every  six  months,  or  by  specific  order.  As  of  the  date  of  this 
report,  the  Company  uses  multiple  sub-contractors  concurrently  in 
different  geographic  regions,  so  as  to  reduce  its  dependence  on  sub-
contractors. Furthermore, available sub-contractors on the market allows 
for  flexibility  in  choice  of  sub-contractors  and  ease  of  transition  from 
to  contracting  with  another. 
contracting  with  one  sub-contractor 
Furthermore, if need be - the Company may transition the final assembly 
operations to its own facility. 

75 

 
21.4  Dependence on sub-contractors 

The Company is dependent on CPC Solutions Ltd., which assembles the 
EndoPAT2000  product  in  accordance  with  the  Company’s  technology 
and  instructions  and  under  Company  supervision.  Company  purchases 
from  this  sub-contractor  in  2014  and  2013  accounted  for  approximately 
7%  and  9%,  respectively,  of  total  Company  purchases  from  suppliers 
(including sub-contractors). 

The  Company  maintains  sufficient  product  inventory  at  its  warehouses, 
hence  the  Company  believes  that,  should  contracting  with  any  sub-
contractor be disrupted, the Company may use this inventory of finished 
products and assemble the product at Company facilities while trying to 
locate an alternate sub-contractor.  

22.  Working capital 

22.1  Summary of composition of the Company’s working capital  

Current  assets  of  the  Group,  consisting  mainly  of  cash  and  cash 
equivalents,  listed  securities,  trade  receivables  and  inventories)  as  of 
December 31, 2014 amount to $23,569,000; current liabilities, consisting 
mainly of trade payables, current maturities of notes (Series L, provisions, 
accrued  expenses  and  other  accounts  payable)  amount  to  $4,712,000; 
therefore,  the  Company’s  working  capital  amounts  to  $18,857,000 
(current  ratio:  approximately  5).  The  Group’s  working  capital  primarily 
consists  of  cash  and  investments  in  securities,  current  maturities  of 
convertible notes, inventories and trade receivables as follows: 

22.2  Inventories 

Average  inventories  in  2014  declined  to  approximately  $1,150,000.  The 
Company continues to strive to reduce its inventory level on hand at any 
given time, while maintaining minimum inventory required for its proper 
level  was 
operations.  In 
approximately  $1,432,000,  with  record  sales  at  $4.5  million.  Inventory 
days in 2014 were at approximately 90 days. 

the  fourth  quarter  of  2014, 

inventory 

The  Company  maintains  raw  material  inventories  based  on  its  annual 
sales  forecast,  and  maintains  sufficient  inventory  of  components  with 
long lead times, such that the inventory in its possession shall be enough 
to deliver products for one more quarter. For components with long lead 
time  and/or  subject  to  other  constraints,  the  Company  maintains  an 
inventory for up to six months’ use. It is Company policy, with regard to 
inventory  of  finished  products,  to  maintain,  at  the  start  of  each  calendar 
quarter, inventory equal to 25% of finished products which the Company 
would  be  required  to  supply  in  that  calendar  quarter.  Furthermore,  the 

76 

 
Company  anticipates  that  if  contracting  with  any  sub-contractor  is 
disrupted,  it  may  use  this  inventory  until  an  alternate  sub-contractor  is 
located. 

22.3  Credit policy  

As of December 31, 2014  

Average credit amount, 
dollars in thousands 

Average credit days 

Customers 

Suppliers 

2,810 

Current + 60 days 

1,083 

Current + 30 days 

As  to  doubtful  and  bed  debt,  See  Note  25  to  the  Company’s  consolidated 
financial statements as of December 31, 2014, enclosed as Part C of this Annual 
Report. 

23.  Investments 

The Company has no material investments in affiliated companies, partnerships 
and ventures other than subsidiaries.  

24.  Financing 

24.1  Overview 

As  of  the  publication  date  of  this  report,  the  Company  has  convertible 
notes (Series L), as described below, an outstanding loan of $1.9 million 
from  four  major  shareholders  and  a  credit  facility  from  a  bank,  as 
described below. 

Below  is  information  about  the  average  interest  rate  for  borrowings  in 
effect  during  2014  (convertible  notes  (Series  A)  (fully  redeemed  on 
February 10, 2014); notes (Series L) as described in Section  0 below; and 
loans from four major shareholders as described in Section  24.4 below), 
which are not designated for specific use in 2014: 

Short-term loans / current 
maturities
Average 
interest 
rate 

Effective 
interest 
rate 

Average 
principal 
(dollars in 
thousands) 
1,439 

7.5% 11.57%

77 

Non-
banking 

Long-term loans 

Average 
principal 
(dollars in 
thousands)
-

Average 
interest 
rate 

Effective 
interest 
rate 

- 

-

 
 
 
 
Short-term loans / current 
maturities
Average 
interest 
rate 

Effective 
interest 
rate 

Average 
principal 
(dollars in 
thousands) 

sources 
(linked  to 
Consumer 
Price 
Index) 
Non-
banking 
sources 
(not 
linked 
to 
Consumer 
Price 
Index) 
Bank 
sources 

- 

- 

-

-

-

-

Long-term loans 

Average 
principal 
(dollars in 
thousands)

Average 
interest 
rate 

Effective 
interest 
rate 

14,823

8.82% 

26.43%

-

- 

-

24.2  Convertible notes (Series A), issued in 2007 

On  March  13,  2007,  the  Company  allotted  NIS  82,948,320  par  value 
convertible  notes  (Series  A.    All  Series  A  notes  fully  redeemed  on 
February 10, 2014. 

24.3  Convertible notes (Series L), issued in 2013 

the 

to  $20.5  million.  Of 

24.3.1  During  2013,  the  Company  issued  to  the  public  NIS  76,256 
thousand  par  value  convertible  notes  (Series  L)  for  total  gross 
consideration  amounting 
total 
consideration  for  this  issuance,  a  total  of  $3.6  million  was 
received  from  four  interested  parties  in  the  Company  on  said 
date, who submitted bids to purchase notes as part of the public 
offering:  Medtronic  International  Technology,  Inc.,  Dr.  Giora 
Yaron, Mr. Martin Grestel and Caremi Partners Ltd. (jointly: the 
“four interested parties”). The consideration received from the 
four  interested  parties  was  used  by  the  Company  for  full  early 
repayment  of  the  private  loan  which  the  four  interested  parties 
had extended to the Company prior to issuing the notes, such that 
in  effect,  the  private  loan  was  converted  to  debt  with  respect  to 
notes, as described in Section  24.4 below. It should be noted that 
Caremi Partners Ltd. is no longer considered an interested party 
in the Company as from May 21, 2013. 

78 

 
 
 
24.3.2  For  more  information  about  the  notes  (Series  L),  see:  (i)  shelf 
offering  report  dated  February  27,  2013  (reference:  2013-01-
049497), including the enclosed Deed of Trust; and (ii) Chapter E 
the  Board  of  Directors’  report  (specific  disclosure  for 
of 
noteholders), enclosed as Part B of this Annual Report. 

24.4  Credit facility from interested parties dated 2011 

In  March  2011,  the  Company’s  Board  of  Directors  approved  the  credit 
facility    agreement  entered  between  the  Company  and  its  then  four 
interested  parties  (the  “credit  facility”)    For  more  information  see 
immediate report by the Company dated March 2, 2011 (reference: 2011-
01-067005).  

The  first  and  second  withdrawals  under  this  credit  facility,  in  a  total 
amount of approximately $3.6 million, were made in February 2012 and 
March  2012.    The  Company  fully  repaid  the  first  two  withdrawals,  as 
described in Section 24.3.1 above. 

In  February  2014,  the  Company  made  the  third  and  last  withdrawal, 
amounting  to  $1,940,000,  on  account  of  the  credit  facility.  The  third 
withdrawal was transferred to the Company in February 2014 (by way of 
offset of the amount thereof against principal and interest payable by the 
Company to the four interested parties on February 10, 2014 on account 
of the Series A notes which held thereby).  The third withdrawal bears at 
annual  interest  rate  of  10.4%  (unlinked).  The  principal  for  the  third 
withdrawal  matures  in  two  equal  installments  in  February  of  2017  and 
2018.  Interest  on  the  third  withdrawal  is  payable  on  February  10  and 
August 10 of each year from August 10, 2014 through February 10, 2018. 
The third withdrawal is subject to all other provisions of the credit facility 
agreement.  For  more  information  about  the  third  withdrawal,  see 
immediate report by the Company dated March 2, 2014 (reference: 2014-
01-002238). 

As  of  the  date  of  this  report  (after  the  third  and  last  withdrawal  as 
described above has been made), the Company has exhausted all its rights 
under the credit facility and the credit facility has expired. 

The  credit  facility  and  the  withdrawals  thereunder  were  approved  as 
transactions  at  market  terms    in  conformity  with  provisions  of  Section 
1(5)  of  the  Companies  Regulations  (Relief  for  Transactions  with 
Interested Parties), 2000 (the “Relief regulations”). 

79 

 
 
 
24.5  Irrevocable  undertaking  to  place  a  credit  facility  to  the  Company  – 

January 2015 

In  January 2015,  the  Company received  an  irrevocable  undertaking  to place  a 
credit facility of up to NIS 9,058,131 (the “credit amount”), subject to certain 
conditions,  from  certain  Company’s  shareholders:  (i)  Medtronic  International 
Technology,  Inc.;  (ii)  Itamar  Technologies  and  Investments  (1994)  Ltd.,  a 
company controlled by Dr. Giora Yaron; and (iii) Mr. Martin  Grestel, (jointly: 
the  “three  shareholders”).    The  credit  facility  may  be  utilized  in  a  single 
withdrawing from January 2017 to February 28, 2017.  Should the credit amount 
or a portion thereof remain unutilized after February 28, 2017, the facility will 
expire  and  the  Company  will  no  longer  be  entitled  thereto.    The  credit,  if 
utilized, will bear interest at the annual rate of 10.4% (unlinked).  The principal 
of  any  amount  drawn  will  mature  in  one  payment  on  February 28,  2018.    The 
Company is not obligated to utilize the credit amount and that the resolution to 
utilize the credit must be  adopted subject to any binding legal provisions.  For 
additional details, see immediate report by the Company dated January 25, 2015 
(reference: 2015-01-017752). 

24.6  Credit facility from bank 

The  Company  has  a  new  Israeli  shekel  credit  facility  from  a  bank 
amounting to NIS 100,000. 

24.7  Grants  

For information about grants from the Chief Scientist and the Company’s 
obligation to pay royalties to the State Treasury out of certain Company 
revenues, see Section 18.3 above. 

24.8  Below  is  summary  information  about  material  loans  and  credit  facilities 

of the Company as of March 25, 2015 

Loan 

Loan amount 
/ utilized 
credit facility 

(dollars in 
millions) 

Terms and conditions of 
the loan 

Restrictions 
applicable to 
the Company - 
financial 
liabilities 

Annual 
interest 
rate 

Linkage 

Repayment 
schedule 

Restriction 
on 
borrowing 
or 
restriction 
which 
materially 
increases 
the cost of 
raising 
capital or 
new debt 

Notes (Series 
L) 

Approximately 

19.7 

8.65% 
(unlinked) 

Principal and 
interest not 
linked to any 
index or 

See 
Section  24.3 
above.  

--- 

80 

 
 
Loan 

Loan amount 
/ utilized 
credit facility 

(dollars in 
millions) 

Terms and conditions of 
the loan 

Restrictions 
applicable to 
the Company - 
financial 
liabilities 

Annual 
interest 
rate 

Linkage 

Repayment 
schedule 

Restriction 
on 
borrowing 
or 
restriction 
which 
materially 
increases 
the cost of 
raising 
capital or 
new debt 

Loan from 
shareholders 
(2011 credit 
facility) 

Approximately 

1.8 

10.4% 
(unlinked) 

currency 

Principal and 
interest not 
linked to any 
index or 
currency 

See Section 
24.4 above. 

--- 

24.9  Company’s assessment of need to raise funds 

The Company reviews from time to time options to raise capital or debt, 
including through issuance on the TASE in Israel or overseas, or through 
private  placement  with  investors  in  Israel  and/or  overseas.  Any  funds 
raised  would  be  designated  to  enable  the  Company  to  realize  its  growth 
potential while allowing the Company to support all its other business and 
financial objectives and liabilities (including note redemption). Company 
management  believes  that  the  Company’s  survival  over  the  next  12 
months  is  not  contingent  on  external  financing  sources  in  addition  to 
those  currently  available  to  the  Company  including,  amongst  others,  the 
aforementioned  credit  facilities.  See also  see  Section  20  to  the  Board  of 
Directors’ report (projected cash flows for 24 months), enclosed as Part B 
of this Annual Report 

25.  Taxation 

For details, see Note 11 to the Company’s consolidated financial statements as 
of December 31, 2014, enclosed as Part C of this Annual Report. 

In March 2015, the Company was notified by the Income Tax Authority that it 
intends  to perform an audit on the tax years 2010 – 2013. 

26.  Environmental risk and management thereof 

26.1.  The Company operates in conformity with provisions of the Work Safety 
Regulations  (Safety  and  Hygiene  in  Work  with  Hazardous  Materials  in 

81 

 
 
 
Medical, Chemical and Biological Laboratories), 2001. To this end, the 
Company established a Safety Committee (the “Committee”) consisting 
of:  (i)  its  VP  Engineering  and  Operations  as  the  chairman  of  the 
Committee, (ii) its Quality Manager, (iii) its Safety Advisor and (iv) its 
safety trustees. This Committee convenes in accordance with an annual 
plan prepared by the Safety Manager (in 2014, the Committee convened 
nine  times)  to  receive  updates  and  to  discuss  issues  requiring  its 
attention; the Committee also ensures that the Company’s operations are 
in  conformity  with  requirements  by  the  Ministry  of  Economy,  the 
Ministry  of  Health  and  the  Ministry  of  Environmental  Protection.  The 
Company  is  under  constant  supervision  by  these  ministries  and  their 
committees, as well as under supervision by other qualified authorities. 
These authorities issue and renew the Company’s licenses for its regular 
operations.  

26.2.  The  Company’s  activities  with  regard  to  air,  water  and  waste  water 

quality and prevention of soil contamination: 

A  significant  portion  of  manufacturing  of  the  Company’s  products  is 
made through suppliers and sub-contractors; the Company’s production 
activity at its laboratories, located in the Company’s offices in Caesarea, 
is  restricted  and  primarily  focused  on:  (i)  production  of  the  probe  for 
WatchPAT  and  EndoPAT;  and  (ii)  assembly  of  WatchPAT  sub-
assemblies.  Consequently,  Company  operations  have  no  impact  on  air, 
water or soil quality. 

26.3.  As  noted  in  Section  27.7  below,  the  Company  holds  a  valid  business 
license  for  conducting  its  operations  at  its  facility  in  Caesarea,  which 
was  granted  after  visits  to  the  Company  by  teams  on  behalf  of  the 
Ministry  of  Health.  In  these  visits,  the  team  reviewed,  amongst  others, 
the  Company’s  handling  of  chemicals,  plumbing,  installed  UFR 
(Unmeasured Flow Reducer) devices and other aspects related to safety 
and environmental protection.  

26.4.  The  annual  costs  invested  by  the  Company  for  compliance  with 
environmental protection provisions applicable to the Company, as well 
as  anticipated  costs  through  2015  and  in  2016  are  not  material  for  the 
Company.  

27.  Restrictions on and supervision of Company operations 

27.1  Operations subject to specific legislation 

The  Company  is  in  compliance  with  material  statutory  requirements 
applicable to the Company in the various countries in which it operates, 
as  listed  below.  Company  operations  are  subject  to  compliance  with 

82 

 
legislation  in  the  State  of  Israel,  due  to  the  fact  that  the  development 
center  and  assembly  facility  for  the  Company’s  products  is  located  in 
Israel; it is also subject to compliance with standards and administrative 
guidelines  which  apply  to  products  sold  by  the  Company  it  the  U.S., 
Canada,  Europe,  Asia-Pacific  and  in  other  markets  in  which  the 
Company  shall  operate  in  future.  The  requirements  for  obtaining 
permission  to  sell  the  Company’s  products  differ  from  one  country  to 
another, and so does the duration required for testing by the authorities 
and  the  cost  associated  with  such  testing.  Absence  of  licensing  for  the 
Company’s  products  or  services  in  certain  countries  would  prevent  the 
Company  from  selling  in  these  countries  and  consequently  may  impact 
the Company’s revenues accordingly. 

27.2  U.S. market - the FDA 

To the best of the Company’s knowledge, based on public information, 
the  FDA  is  a  federal  entity  under  the  U.S.  Department  of  Health  and 
Human Services, tasked with protecting the health of the U.S. public by 
establishing  and  enforcing  high  product  standards  through  various 
regulatory requirements and in conformity with provisions of the Federal 
Food,  Drug  and  Cosmetics  Act  (the  “FDC  Act”).  Companies  that 
produce  medical  devices  and  intend  to  market  them  in  the  U.S.  are 
compelled to comply with FDA regulatory requirements, as well as other 
regulatory requirements that may exist in various U.S. states, during and 
after  development,  production  and  marketing  process  of  these  medical 
devices.  FDA  requirements  include,  amongst  others,  manufacturing  of 
medical  devices  in  conformity  with  quality  assurance  regulations, 
obtaining  scientific  reports  with  regard  to  the  medical  devices, 
appointment of a U.S. agent and allowing FDA representative’s access to 
supervise manufacturing processes at the plant. Moreover, the Company 
is required to adapt its production facilities to FDA requirements, which, 
similar  to  the  Company’s  compliance  with  requirements  of  the  Quality 
Systems Registrars (“QSR”), will be periodically reviewed by the FDA. 

Failure  by  the  Company  to  comply  with  FDA  requirements,  including 
QSR  requirements,  may  impact  the  Company’s  ability  to  produce, 
deliver  and/or  sell  its  products.  Furthermore,  failure  to  comply  with 
regulatory requirements regarding medical devices may lead to civil and 
criminal  sanctions  being  imposed  on  the  Company,  including  issuing  a 
public  notice  regarding  the  product,  refusal  to  authorize  marketing  and 
sales of new products or revoking the sales and marketing authorization 
for  current  products.  For  further  details  on  the  Company’s  risk  factors 
related to the need for FDA approval of its products, see Sections  34.4 
and  34.9 below. 

83 

 
(WatchPAT200  and 
The  Company’s  products  being  marketed 
EndoPAT2000) have been approved by the FDA. For details see Section 
8.7 above  . 

27.3  European Common Market - CE mark 

The  CE  mark  is  a  European  standard  for  products,  whereby  the 
manufacturer  declares  that  the  product  meets  the  required  criteria  and 
technical specifications of the relevant authorities, such as health, safety 
and  environmental  protection.  The  mark  enables  free  trade  among  EU 
countries  and  EFTA  countries  (Island,  Liechtenstein,  Switzerland  and 
Norway) and allows law enforcement and customs agencies in European 
countries  not  to  approve  marketing  of  similar  products  which  do  not 
carry  the  CE  mark.  Pursuant  to  the  European  Conformity  Directive 
concerning medical devices (Medical Devices Directive - 93/42/EEC), as 
from June 14, 1993, medical device manufacturers are required to act in 
accordance  with  terms  and  conditions  of  the  European  Conformity 
Directive,  whereby  a  “medical  device”  is  defined  as  any  device  or 
material  intended  to  be  used  for  treating  human  beings,  including 
diagnosis  and  treatment.  After  obtaining  the  CE  mark,  companies  must 
successfully pass an annual audit by the Notified Bodies. As of the report 
date  the  Company,  the  Company’s  marketed  products  (WatchPAT200 
and EndoPAT2000 and accessories for these products) are CE approved 
by the regulatory body. For details, see Section  8.7.2 above . 

27.4  Canadian market - Health Canada and CSA 

The  Company  has  obtained  approval  from  Health  Canada  for  its 
EndoPAT2000, WatchPAT200 and related products.  Health Canada is, 
according to public information, the Canadian authority supervising the 
marketing and sale of medical products - similar to the FDA in the U.S. 
and  to  the  Medical  Accessories  and  Devices  department  in  Israel. 
Furthermore,  the  Company’s  marketed  products  comply  with  the 
Canadian  CSA  (Canadian  Standard  Association)  standard,  which 
requires  compliance  with  requirements  similar  to  those  described 
previously in relation to the European Common Market’s CE mark (such 
as  safety).    In  addition,  in  January  2015,  Health  Canada  approved  the 
innovative  and  upgraded  version  of  WatchPAT,  which  contains  the 
unified  probe  and  measures  both  the  PAT  signal  and  blood  oxygen 
saturation. For more information see Section 8.7.4 0 above. 

27.5  The market in Japan – PMDA 

The  Company  has  obtained  approval  from  PMDA  (Pharmaceutical 
Medical  Device  Authority)  in  Japan  (the  parallel  entity  in  Japan  to  the 
FDA charged with all import approval for medical equipment and drugs 

84 

 
in  Japan)  for  importing  and  marketing  in  Japan  its  EndoPAT2000 
product in the cardiology segment. The PMDA approval for import and 
marketing  in  Japan  of  the  Company’s  WatchPAT200  product  in  the 
sleep medicine segment was granted to the Company distributor, Philips 
(for more information see Section 12.3.1 above). 

27.6  Israeli legislation 

27.6.1  The Industrial R&D Promotion Law 

Starting  in  2004  and  up  to  the  report  date,  the  Company  has 
obtained  approval  of  two  Chief  Scientist  programs  related  to 
development  of  non-invasive,  easy  to  operate  system  for 
diagnosis  of  endothelial  dysfunction,  under  the  Industrial  R&D 
Promotion  Law.  The  various  approval  documents  issued  to  the 
Company  by  the  Chief  Scientist  impose  different  conditions  the 
Company  must  comply  with  under  provisions  of  the  Industrial 
R&D  Promotion  Law  and  regulations  pertaining  thereof.  For 
more information see Section 18.3 above.  

27.6.2  Medical  Devices  and  Accessories  -  An  MDA  is  any  device, 
accessory, chemical material, biological or technological product 
used in medical treatment or required for operation of any device 
or accessory used in treatment which is not primarily intended as 
a  medicinal  influence  on  the  human  body  (“MDA”).  The  MDA 
Department of the Ministry of Health is the authority tasked with 
granting various import permits for MDA, monitoring marketing 
of  MDA  in  Israel  and  approval  of  MDA  clinical  trials.  All  the 
Company’s  products  have  received  MDA  approval:  (i)  for  the 
WatchPAT200  product,  MDA  approval  since  March  24,  2009; 
(ii)  for  the  EndoPAT2000  product,  MDA  approval  since 
February  17,  2004;  and  (iii)  for  ancillary  Company’s  products, 
MDA  approval  since  September  12,  2013.  In  addition,  in 
December  2014,  the  Company  received  MDA  approval  for  the 
upgraded  version  of  the  sensor  for  the  measuring  of  the  PAT 
signals  and  for  measuring  blood  oxygen  saturation  using  a 
unified probe 

27.6.3  Public Health Regulations (Medical Trials in Human Subjects), 

1980 

In  Israel,  a  pre-condition  for  conducting  clinical  trials  in  human 
subjects  is  obtaining  a  permit  in  conformity  with  the  research 
program  (protocol)  from  a  committee  (known  as  the  Helsinki 
Committee),  which  operates  pursuant  to  the  Public  Health 
Regulations  (Medical  trials  in  humans),  1980.  The  Company’s 

85 

 
production and R&D operations are subject to provisions specified 
by  the  Ministry  of  Health,  including:  Public  Health  Regulations 
and the Helsinki Committee. 

27.7  Business License 

The Company holds a business license in conformity with provisions of 
the  Business  Licensing  Law,  1968  as  from  January  28,  2007,  received 
from the Ministry of Interior, Haifa District. The business license is valid 
through December 31, 2015.  

27.8  Export License 

The Company has an export license as from February 6, 2007, allowing 
it to export its products from Israel.   

27.9  Standards  

The  Company  is  committed  to  comply  with  the  quality  standards 
promulgated  by  certain  institutions/  countries  in  which  its  products  are 
sold:  (a)  the  Israeli  Standards  Institute  (including  ISO  standards);  (b) 
Canadian  Regulation  (including  SOR  standards);  (c)  Japanese  quality 
management  standard  for  the  medical  industry:  (d)  U.S.  regulation 
(including  cGMP  standards);  (e)  European  Community  standards  and 
directives (including  EEC, RoHSII24 and REACH25 standards); and (F) 
MDA approval in Israel. 

27.10  Quality Control 

The  Company’s  products  are  produced  based  on  engineering 
documentation,  and  their  quality  is  tested  by  employees  who  are 
professionally  trained  and  certified  for  doing  so.  Company  sub-
contractors provide complete products and/or assemblies / components 
thereof  to  the  Company,  in  compliance  with  the  required  quality 
standards. All complete products, assemblies and components received 
by  the  Company  are  subject  to  a  receiving  control  process  for  the 
purpose of quality testing.  

24 RoHS II (Restriction of Hazardous Substances Directive 2011/65/EU) - a directive for restriction of 
hazardous materials, adopted by the EU and required by Notified Bodies for grant of CE mark. The 
directive restricts use of six hazardous substances used in manufacturing electric and electronic 
equipment. 

25 REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) - a European 

standards concerning chemicals and safe use thereof (EC 1907/2006). The standard is designed to 
improve protection of human health and the environment through better identification of major 
features of chemicals. 

86 

 
                                                           
 
 Quality  testing  is  performed  in  conformity  with  cGMP  regulation  21 
CFR  part  820  QSR,  ISO9001:2008  standard,  ISO  13485:2012  EN 
standard,   CAN/CSA-ISO 13485:2003 standard and Japanese MHLW 
Ministerial Ordinance No. 169, 2004.   

28.  Material agreements (not in the ordinary course of business) 

28.1  Product liability insurance 

The Company is insured by an insurance policy with respect to monetary 
claims  for  bodily  or  property  damage  by  a  third  party,  arising  from 
clinical trials or from faulty products (where the product fault originated 
from  the  manufacturing  process  until  leaving  the  Company).  The 
insurance policy provides coverage of up to $7 million per single case and 
in  total.  The  insurance  policy  does  not  cover,  amongst  others,  expenses 
incurred  due  to  bodily  or  property  damage  for  which  the  Company  is 
liable  by  contract  (unless  the  Company  would  have  been  liable  for  it  in 
absence  of  the  contract  as  well)  as  well  as  punitive  fines  and  interest, 
warranty not approved by the Company, certain cases of re-packaging of 
products,  demonstration,  installation  or  replacement  procedures  (unless 
conducted on Company premises), products sold and then re-classified or 
used as part of a different product by or on behalf of the seller, products 
purchased from another supplier as ancillary to the Company’s products 
etc. 

28.2  Other insurance policies 

The  Company  is  insured  by  other  insurance  policies,  including  business 
insurance,  employer  and  third  party  liability  insurance  and  healthcare 
insurance for Israeli citizen’s travel overseas for short stays. 

29.  Collaboration agreements 

The  Company  is  a  party  to  several  strategic  collaboration  agreements  which 
contribute  to  the  Company  from  the  technology  development  or  marketing 
aspects,  as  the  case  may  be.  Below  is  a  list  of  the  Company’s  strategic 
collaboration agreements: 

29.1  Research collaboration between the Company and Mayo Clinic on various 

research and development issues: 

29.2  Collaboration  with  the  endothelial  function  assessment  clinic  in  the 
Levayev  Heart  Center  at  Sheba  Tel  Hashomer  Medical  Center  (the 
“clinic”)  

87 

 
In  October  2013,  the  Company  and  the  clinic  reached  agreement 
whereunder  the  clinic  would  make  clinical  use  of  the  EndoPAT2000 
device so as to allow clinic patients to be tested using the device.  

29.3  Evaluation  agreement  with  North  Shore  -  Long  Island  Jewish  Health 

System, Inc.  - a U.S. network of medical centers (“North Shore-LIJ”)  

In October 2013, the Company signed an evaluation agreement for testing 
using the EndoPAT2000 device with North Shore-LIJ, one of the largest 
providers  of  healthcare  services  in  the  U.S.  and  the  largest  healthcare 
service  provider  in  the  state  of  New  York.  According  to  the  agreement, 
the Company would provide to North Short-LIJ its EndoPAT2000 devices 
for six months (the “testing evaluation period”) for no consideration for 
the  devices  (the  Company  would  receive  non-material 
providing 
consideration  for  consumables).  According  to  the  agreement,  in  the  first 
stage,  the  EndoPAT2000  device  would  be  used  at  11  North  Shore-LIJ 
medical  centers  in  New  York  City,  which  would  offer  their  patients  the 
use  of  the  device  during  the  evaluation  period.  The  collaboration 
agreement  was  signed  in  order  to  promote  the  Company’s  marketing 
strategy and clinical use of the EndoPAT2000 device in the U.S. 

In  April  2014,  the  parties  reached  an  agreement  for  the  extension  of  the 
testing  evaluation  period  for  another  six  months.    The  number  of  the 
EndoPAT  devices  used  for  such  evaluation  during  the  extension  period 
was to be doubled.  

29.4  Collaboration agreement with the Souraski Tel Aviv Medical Center (the 

“medical center”) 

In April 2014, the Company reported that the medical center commenced 
clinical use of the EndoPAT device for treatment of post-catheterization 
patients and patients of the cardiologic system. 

29.5  Collaboration  agreement  with  the  Shaare  Zedek  Medical  Center  in 

Jerusalem 

In  June  2014,  the  Company  reported  that,  as  part  of  its  drive  for  the 
adoption  of  new  technologies,  the  Shaare  Zedek  Medical  Center 
commenced  clinical  use  of  the  EndoPAT  device  for  the  rehabilitation  of 
cardiac patients and treatment of cardiology patients.  

29.6  Collaboration  with 

the 

Israeli  company  Galmed  Research  and 

Development Ltd. (“ Galmed”) 

In  September  2014,  the  Company  entered  into  a  collaboration  agreement 
with Galmed, whereunder the latter purchased 60 EndoPAT2000 systems 
with  ancillary  accessories,  in  order  to  integrate  arterial  function  tests 

88 

 
performed  by  that  device  into  its  wide-scope  clinical  trial  on  about  240 
NASH  (non-alcoholic  steatohepatitis  –  a  fatty  liver  disease  not  resulting 
from  the  abuse  of  alcohol)  suffering  from  overweight  and  insulin 
resistance.  The use of EndoPAT2000 is designated as testing the effect of 
the  medicine  on  the  endothelial  function  (arterial  function),  a  significant 
indicator  of  cardiovascular  events.    The  importance  of  this  agreement  is 
the  wide-scope  integration  of  the  Company’s  EndoPAT2000  systems  in 
the development of a medicine with large market potential. 

Galmed  is  engaged  in  the  manufacture  of  an  oral  medicine  for  the 
treatment of liver diseases and cholesterol gallbladder stones, taken once a 
day.    The  medicine  developed  by  Galmed,  “Aramchol,”  will  initially  be 
used  for  NASH  patients  suffering  also  from  overweight  and  insulin 
resistance.  Such patients are exposed to the two gravest complications of 
the disease: cardiac problems and severe liver diseases, first – cirrhosis of 
the  liver  and  then  liver  cancer,  which  might  necessitate  liver  transplant.  
To the best of the Company’s knowledge, the goal of the experiment is to 
prove that Aramchol can successfully reduce liver fat, and thus reduce or 
completely suppress the process that leads to clinical liver complications.  
The  trial  is  scheduled  to  be  carried  out  in  60  medical  centers  in  15 
countries – in Europe, Israel and Latin America. 

29.7  Collaboration with the women’s heart clinic at the Rabin Medical Center – 

Beilinson and Hasharon Hospitals 

In November 2014, the Company reported that the Cardiology Department 
of  the  Rabin  Medical  Center  commenced  using  the  EndoPAT  device  for 
treatment of women at its Women’s Heart Clinic.  Studies have shown that 
the EndoPAT tests can indicate risks or defective function of small blood 
vessels, a disorder common mainly in women which cannot be checked by 
regular catheterization. 

These  collaboration  agreements  are  additional  steps  in  the  implementation  of 
the Company’s new strategic plan to promote the clinical use of the Company’s 
products in additional markets, as described in Section 31 below. 

30.  Legal Proceedings 

The Company is not a party to any significant legal proceedings. 

31.  Business objectives and strategy 

31.1  Major objectives and strategy   

During  2014,  following  changes  in  senior  management,  the  Company 
changed  its  strategic  plan.    The  Company’s  objective  in  the  coming  few 
years  is  to  focus  on  marketing  of  its  cardiology  products  (EndoPAT  and 

89 

 
WatchPAT),  while  continuing  its  activities  in  the  sleep  market  using  its 
WatchPAT  device,  to  further  commercialize  its  two  products,  the 
EndoPAT  and  the  WatchPAT,  as  well  as  further  development  (including 
additional  applications)  of  these  products.  The  Company  also  intends  to 
continue  investing  resources  in  developing  further  products  and  further 
medical applications in these areas of medical diagnosis. 

This  strategy  is  further  encouraged  by  the  new  trends  in  the  health  field.  
One of those trends is reducing health expenditure by primary prevention 
of diseases, before they develop, and another one is reducing health costs 
by secondary prevention after the treatment strategy has been established, 
so as to prevent repeated hospitalization.  As mentioned elsewhere in this 
report,  there  is  mounting  evidence  that  sleep  disorders  are  a  significant 
factor in development of cardiovascular diseases.  The Company’s vision 
is turning the PAT technology into the leading standard in diagnosing and 
treatment of the major cardiovascular diseases. 

In order to realize these objectives, the Company has decided to update its 
strategic plan for the coming years based on: 

31.1.1  Primary  focus  on  the  U.S.,  Japanese  and  Chinese  markets,  which 
the Company regards as the major markets for its products, while 
continuing its activities in Europe. 

31.1.2  Establishing  significant  marketing  and  distribution  channels, 
including 
through  contracting  co-operation  agreements  and 
strategic  marketing  and  distribution  agreements  with  third  parties.  
further  details  of  agreements  with  distributors  and 
For 
collaboration agreements – see Section 8.4 above. 

31.1.3  Expanding  the  use  and  sales  of  its  WatchPAT  device  to  the 
cardiology  market,  in  addition  to  sales  to  the  traditional  sleep 
market;  another  objective  is  the  expansion  of  extensive  clinical-
therapeutic  use  of  its  EndoPAT  device  among  cardiologists, 
hospitals  and  catheterization  clinics  across 
for 
symptomatic or diagnosed patients, for monitoring and customizing 
their treatment in order to improve the treatment outcome. 

the  U.S. 

31.1.4  Expansion  of  sources  of  financing  at  the  Company’s  disposal  for 

the implementation of its strategy as delineated above.  

In  addition,  as  part  of  its  new  strategic  plan  for  2014,  the  Company  has 
expanded  its  sales  workforce,  while  the  workforce  in  other  fields  has 
decreased.    The  Company  reexamines  its  manpower  needs  from  time  to 
time in order to adjust its staff to its business position and the situation on 
the  world  market,  in  particular  in  the  areas  of  marketing,  sales  and 

90 

 
technical support in Israel and in the US.  Such adjustment is a function of 
the expansion of the Company’s marketing activities.  The Company also 
intends  to  increase  the  number  of  the  production  workers  in  its  employ, 
due  to  the  growth  in  output  and  the  proportion  of  own  manufacture  and 
manufacture by subcontractors.  

For  more  information  about  the  Company’s  strategic  plan,  see  the 
immediate reports dated October 3, 2013 (reference: 2013-01-157473) and 
January 29, 2014 (reference: 2014-01-026425). 

In  order  to  achieve  its  objectives,  the  Company  intends  to  continue 
marketing  unique  products  and  applications,  having  clinical  and  other 
advantages in comparison to competing products, as well as to extend the 
scope  of  current  protection  of  its  intellectual  property  by  applying  for 
patents and registered trademarks. 

31.2  Company objectives for each  of  its major medical products for 2014 and 

2015: 

Medical product 

Current status 

2014 and 2015 

WatchPAT 

EndoPAT 

Product 
development and 
trials have been 
completed and it is 
being sold in 
several countries, 
including the U.S., 
Japan and 
European 
countries. 

Currently, the Company is 
focused on: (a) development of 
additional indications and 
improvements for the device, as 
listed in Section  8.5.2 above; and 
(b) increase revenues from 
product sales by penetrating new 
segments and taking various 
initiatives to increase sales in the 
Company’s major markets today 
- U.S. and Japan - through 
Company sales staff and various 
marketers, as well as by taking 
action to ensure the highest 
possible reimbursement for use 
of the Company’s products. 

Product 
development and 
trials have been 
completed and it is 
being sold in 
several countries, 
including the U.S., 
Japan and 
European 
countries. 

Currently, the Company is 
focused on: (i) penetration of 
markets which are not sensitive 
to insurance reimbursement, 
such as the wellness market; (ii) 
intensify penetration of the 
Japanese market; (iii) further 
action in order to secure 
insurance reimbursement in the 
U.S.; (iv) joining forces with 
distributors; and (v) penetration 

91 

 
Medical product 

Current status 

2014 and 2015 

of the Chinese market. 

With regard to penetrating new 
markets, the Company continues 
to focus its efforts on penetrating 
the market in Japan, primarily 
due to its importance for the 
EndoPAT product, which in 
2012 received approval for 
insurance reimbursement in 
Japan, and due to the extensive 
interest in this device in Japan.  

31.3  Company’s objectives for the coming years 

The  major  components  of  the  Company’s  business  strategy  for  the  next 
few years, for the purpose of achieving its objectives are as follows:  

31.3.1  Development  and  expansion  of 

the  marketing  and 
distribution channels, with a focus on U.S., Japan and China - 
diverting  additional  resources  (including  financial,  managerial 
and  human  resources)  to  establishing  significant  marketing  and 
distribution  channels  in  Japan  and  the  U.S.,  including  through 
contracting collaboration agreements and strategic marketing and 
distribution  agreements  with  third  parties  and  establishing 
operations  in  Japan.  This  is  done  concurrently  with  continued 
service provision to existing Company customers and distributors 
in other markets - Europe, Asia-Pacific and South America. The 
Company would continue to operate in the Israeli market, despite 
its smaller size, since it allows the Company more rapid response 
and  development  times.    As  regards  marketing  agreements 
reached  in  2014  with  significant  Japanese  and  U.S.  distributors, 
see Section 12.3 above. 

31.3.2  Expanding  implementation  of  sales  model  to  commercial  - 
clinical customers in the U.S. – the Company intends to expand 
the  implementation  of  the  sales  model  to  commercial  -  clinical 
customers  in  the  U.S.  to  a  leasing  model  (the  “leasing  model”) 
whereby the customer/physician would not be required to invest 
in  purchase  of  fixed  equipment  (the  Company’s  WatchPAT  or 
EndoPAT  products)  but  would  rather  lease  this  equipment  from 
the  Company  and  would  commit  to  purchase  the  consumables 
provided  by  the  Company  (single-use  probes).  In  practice,  the 
progress achieved with the EndoPAT leasing model in the United 

92 

 
 
States in 2014 was slower than envisaged, as a result of the slow 
approval  of  insurance  reimbursement  under  health  insurance 
policies.   The Company continues cooperation with its principal 
customers  and  with  external  agencies  in  order  to  promote  the 
inclusion  of 
insurance 
policies.    The  Company  believes  that  the  leasing  model  may 
result  in  an  increase  in  number  of  systems  installed  at  hospitals 
and private clinics, as well as a more moderate sales growth rate 
over the short term. In the long term, the Company believes, the 
leasing model may result in significant sales growth.  

insurance  reimbursement 

in  health 

31.3.3  Expanding the use of the WatchPAT product to other market 
segments  –  the  Company  is  striving  to  expand  the  use  of 
WatchPAT  to  other  market  segments,  given  recently-published 
scientific  research  which  proves  the  connection  between  Sleep 
Apnea  and  severe  medical  conditions  such  as:  hypertension, 
diabetes,  arrhythmia,  heart  disease,  neurological  conditions  and 
even complications following surgery under full anesthesia. The 
Company  intends  to  join  forces  with  distributors  specialized  in 
these market segments. 

31.3.4  Expanding  the  use  of  EndoPAT  product  to  other  market 
segments  –  The  Company  will  continue  to  support  its  current 
operations in primary prevention of heart attacks as a medium to 
long-term  objective,  but  will  focus  its  activities  on  secondary 
prevention  -  monitoring  of  symptomatic  patients  or  following  a 
cardiac event. 

31.3.5  Expanding  penetration  of  the  wellness  market –  the wellness 
market  and  integrative  medicine  (combining  conventional  and 
alternative  medicine)  form  a  growing  market  in  the  U.S.  In  this 
regard,  the  Company  has  recently  announced  its  collaboration 
with a leading U.S. manufacturer of nutritional additives - Thorne 
Research.  This  market  involves  both  primary  prevention  and 
early diagnosis, as well as secondary prevention.  

31.3.6  Obtaining approval for extensive insurance coverage for use 
of the Company’s products and adoption thereof by insurers 
–  The  Company  intends  to  obtain  extensive  insurance  coverage 
for  use  of  its  products.  For  more  information,  see  Section   6.2 
above. 

31.3.7  Obtaining  the  support  of  professional  associations  for  the 
Company’s  products  –  the  Company  intends  to  continue 
approaching  professional  associations  to  seek  their  support  for 

93 

 
reimbursement  codes 
the  Company’s  products  and 
submitted/to  be  submitted  to  the  AMA  panel  and  included  in 
medical guides/protocols. 

for 

31.3.8  Expanding  the  use  of  PAT  signal  and  PAT  technology  in 
studies and clinical trials - current and future, multi-patient, in 
various medical areas, which involve multi-year monitoring.  

31.3.9  Continuation  of  publishing  clinical  trials  supporting  the 
efficiency  of  the  Company’s  products  –  the  Company  intends 
to continue investing resources in order to increase the scope of 
information  published  with  regard  to  its  products,  including 
publication  of  research  results  related  to  its  products  and 
publication of positive results generated by use of its products. 

31.3.10  Increasing  awareness  of  availability  of  PAT  signal  and  PAT 
technology as a platform for early diagnosis and monitoring 
in  various  medical  fields  –  the  Company  intends  to  invest 
resources  to  increase  awareness  among  the  medical  community 
of  the  importance  of  the  PAT  signal  and  PAT  technology  and 
their clinical efficiency in diagnosis of a wide range of illnesses. 

31.3.11  Developing and marketing additional applications of the PAT 
signal  and  PAT  technology  –  the  Company  intends  to  invest 
resources in order to identify additional applications of the PAT 
signal  and  PAT  technology  by  adding  features  to  existing 
products, development of new applications for existing products 
and entrance into additional medical fields.  

The  information  in  Section  31  with  regard  to  Company  objectives,  sales 
potential for its products in the U.S., change in expense structure, intent to 
contract marketing and distribution agreements with third parties and its 
business strategy and its financial implications, constitutes forward-looking 
information,  as  defined  in  the  Securities  Act.  Forward-looking  statements 
are uncertain, future-oriented information based on information available 
to the Company as of the report date, which includes company expectations 
or  intentions  as  of  the  report  date.  Difficulties  in  development  of  PAT 
technology and/or failure of negotiations with potential distributors and/or 
customers and/or strategic customers and/or delays in clinical trials and/or 
changes  to  market  structure  or  the  competition  may  alter  the  objectives 
and strategy listed above.  

31.4  Anticipated development over the next year 

In  2015,  the  Company  will  start  to  implement  its  revised  strategy, 
highlighted  in  Section  31.3  above.  The  Company  will  focus  on 

94 

 
implementing the  marketing  and distribution agreements it has signed, in 
order  to  maximize  sales.    It  will  also  take  steps  for  reaching  new 
agreements with distributors and hospitals.  

32.  Information regarding extraordinary changes in corporate business 

For information about events subsequent to December 31, 2014, see Note 28 to 
the  Company’s  consolidated  financial  statements  as  of  December  31,  2014, 
enclosed as Part C of this Annual Report. 

33.  Financial information regarding geographical areas 

For financial information regarding geographical areas where the Company has 
activities, see Note 5 to the Company’s consolidated financial statements as of 
December 31, 2014, enclosed as Part C of this Annual Report.  

34.  Discussion of risk factors 

34.1  Recognition  of  The  Company’s  products  and  their  acceptance  by  the 

international medical community 

The  Company’s  success  depends  on  recognition  by  the  medical 
community  of  technology  developed  by  the  Company.  Recognition  by 
the  medical  community  of  products  incorporating  methods  for  use  of 
PAT technology for diagnosis of medical conditions as a global standard 
depends on the Company’s ability to provide evidence that its products 
are  efficient,  cost  effective  and 
they  provide  significant 
improvement in performance and data compared to other diagnostic tools 
available  in  the  market.  Even  should  the  Company  succeed  in  proving 
the advantages of its products in cost and medical performance, there is a 
risk  that  healthcare  service  providers,  having  invested  significantly  in 
other devices, will therefore avoid purchasing the Company’s products. 
There  is  no  certainty  that  the  Company  would  be  successful  in 
generating  recognition  for  its  products  in  the  market  and  within  the 
medical community. 

that 

34.2  Reimbursement policies of healthcare insurers 

As of the report date, most medical insurers cover or only allow partial 
reimbursement  of  expenses  associated  with  tests  using  the  Company’s 
products. Failure of the Company to have all medical insurers allow full 
reimbursement  for  expenses  associated  with  using  the  Company’s 
products  may  adversely  impact  acceptance  of  the  products  by  the 
medical  community.  Even  with  reimbursement  provided  for  the 
Company’s  products  -  there  is  no  certainty  as  to  the  reimbursement 
amount.  A  low  reimbursement  amount  may  impact  use  of  the 
Company’s products as well as Company revenues.  

95 

 
Furthermore,  the  Company  sells  its  products  primarily  in  the  U.S. 
Patients in the U.S. do not typically use medical services which are not 
paid  for  by  a  third  party,  such  as  insurers  or  government  healthcare 
organizations. Therefore the Company’s success in the U.S. sales relies 
on  the  agreement  of  such  third  parties  to  pay  for  tests  and  medical 
services based on the Company’s products. 

There is a CMS initiative in the U.S., at the nation-wide level, to reduce 
some payments with respect to home sleep testing.  

34.3  Demand for the Company’s products 

There  is  no  certainty  about  the  level  of  demand  for  the  Company’s 
products, which depends on acceptance of the Company’s products and 
of  its  exclusive  technology  (the  PAT  technology)  on  which  they  are 
based  as  products  having  added  value  compared 
to  current 
methodologies existing in the market. 

34.4  Failure or delay in obtaining approvals, permits and licenses required for 

marketing the Company’s products 

Marketing  of  the  Company’s  products  around  the  world  is  subject  to 
regulatory permits and approvals from various entities, such as the FDA 
in the U.S., Shonin in Japan etc. The process for obtaining such permits 
and  approvals  is  costly  and  intensive,  with  typical  duration  of  3-24 
months. Changes to legislation and/or policy of regulatory bodies or new 
legislation may delay the process of obtaining required permits, a delay 
which  may  cause  the  Company  additional  expenditures.  In  addition, 
there is no certainty that the Company shall obtain the required approvals 
for  marketing  its  products.  Should  the  Company  fail  to  obtain  the 
approvals  and  licenses  as  mentioned,  this  may  adversely  impact  results 
of its operations.  

34.5  Competition 

technologies  and  medical  devices  competing  with 

The field in which the Company operates is characterized by significant 
research  effort  and  many  technological  developments.  Development  of 
the 
medical 
Company’s products may impact demand for its products, and there is no 
certainty that the company will successfully and efficiently compete with 
its competitors. In  addition, there are other technologies in the areas of 
cardiology  and  of  diagnosing  sleep  breathing  disorders,  some  of  which 
are  owned  by  companies  far  larger  and  powerful  than  the  Company, 
from both operational-commercial and financial aspects, which are better 
known  by  the  healthcare  system  and  by  various  healthcare  service 
providers.  It  is  uncertain  whether  the  Company  will  be  successful  in 

96 

 
efficiently  facing  its  competitors  in  the  market.  Furthermore,  since  the 
Company  operates  in  markets  where  significant  other  players  operate 
(with  significant  market  share  and  financial  strength),  there  may  be 
products  and/or  competitors  on  the  market  which  would  implement 
drastic  price  reduction  policies  (dumping)  and/or  who  would  promote 
marketing  of  products  which  do  not  involve  consumable  components 
(requiring single-use for each testing) - which would be a challenge for 
the Company in proving the economic benefit of its products. 

34.6  Financing and investment sources 

As  of  the  report  date,  the  Company  has  a  shareholder  equity  shortfall. 
The  Company  also  has  a  negative  operating  cash  flow.  The  Company 
does  not  anticipate  needing  additional  financing  sources,  beyond  those 
available  to  the  Company  within  the  next  12  months.  However,  the 
Company’s  success  depends  on  its  ability  to  become  profitable  and  to 
generate  a  positive  cash  flow  in  future  or,  alternatively,  its  capacity  to 
raise  additional  capital  or  debt  in  future  for  its  operations  -  primarily 
support  for  a  marketing  and  sales  organization  of  the  size  required  to 
generate significant revenues.  

34.7  Operational and commercial growth 

The  Company  intends  to  expand  the  volume  of  its  commercial  and 
business  operations.  Such  growth  requires  proper  and  efficient 
management  and  resource 
in  Company  management, 
investment 
professional staff, operations etc. The Company is not very experienced 
in this field, so there is no certainty as to whether the Company  would 
successfully and efficiently handle the expansion of its business and the 
associated requirements, including meeting demand for its products.  

34.8  Results of clinical trials 

The results of clinical trials, whether by the Company or by third parties, 
may  present  a  negative  outcome  with  regard  to  use  of  the  Company’s 
products,  so  as  to  negatively  influence  the  willingness  of  the  medical 
community and/or end customers to purchase the Company’s products. 

34.9  Regulatory developments, international standards and permits 

Marketing  of  the  Company’s  products  around  the  world  is  subject  to 
legislation and standards in the U.S., Europe, Israel and elsewhere. The 
Company is impacted by regulatory changes occurring from time to time 
with  relation  to  health  in  general  and  to  the  Company’s  products  in 
particular.  New  discoveries  in  medicine  and  changes  to  standards  and 
regulation  may  impose  different  restrictions  on  Company  operations, 

97 

 
including future approval of its products or revoking of current licenses 
and permits. For details see Section  27 above. 

34.10  Development of additional applications 

The Company wishes to develop in future, additional applications based 
on  the  PAT  technology  in  order  to  extend  its  product  line.  There  is  no 
certainty  that  the  Company  will  meet  the  technological,  clinical  and 
regulatory  requirements  or  any  other  requirements  which  may  apply  to 
the Company in the development process of new products. There is also 
no  certainty  that  the  Company  will  have  the  financial  means  to  allow 
such  development.    The  Company  believes  that  the  ability  to  develop 
new  applications  is  essential  for  preserving  and/expanding  its  market 
share in competitive environment. 

34.11  Reliance on proprietary technology 

All the Company’s products, whether on the market or being developed, 
rely  on  PAT  technology.  These  products  all  focus  on  monitoring  and 
analysis  of  the  PAT  signal.  Should  this  technology  be  rejected  by  the 
market and the medical community, the Company may face difficulties 
in  marketing  its  products.  The  same  goes  for  market,  scientific  and 
medical developments which may not recognize this technology and may 
have material negative impact on the Company’s operating results. 

34.12  Product liability 

The Company’s products have applications in the areas of diagnosis and 
analysis  of  information  regarding  the  patient’s  clinical  and  health 
situation.  The  Company’s  products  are  complex,  sophisticated  products 
which may harbor defects and faults - some of which may not have been 
discovered yet. As a result, the Company may be sued for defects in the 
product and for product liability in both the trial phase and the marketing 
phase.  

34.13  Uncertainty regarding protection of intellectual property 

The  Company  relies  on  its  ability  to  register  its  patent  rights  for  its 
various  developments  and  on  its  ability  to  protect  its  trade  secrets  and 
trademarks.  There  is  no  certainty  that  the  Company  will  succeed  in 
recording  additional  patents  or  any  patent  for  any  of  its  various 
developments, nor shall that patents granted to the Company shall not be 
claimed  by  third  parties.  In  addition,  in  some  countries  the  Company 
enjoys  no  legal  protection  of  its  intellectual  property.  For  information 
about the Company’s intellectual property, see Section  19 above. 

98 

 
 
34.14  Failure to meet production demand 

The  Company’s  inability  to  meet  demand  for  its  products,  in  terms  of 
production  volume,  may  impact  its  sales.  In  addition,  defects  in  the 
manufacturing process for the Company’s products may lead to products 
being  returned  to  the  Company,  which  may  negatively  impact  the 
Company’s  financial  results  as  well  as  customer  decisions  regarding 
future use of the Company’s products.  

34.15  Intellectual property rights of third parties 

The Company’s success depends, among others, on its ability to protect 
its  intellectual  property  without  infringing  on  any  intellectual  property 
rights  of  any  third  party.  There  is  no  certainty  that  any  patent  or  other 
intellectual  property  owned  by  any  third  party  may  not  require  the 
Company  to  modify  its  products  or  the  underlying  technology  for  the 
Company’s  products,  or  pay  royalties  for  licenses  or  discontinue  the 
development  of  certain  products,  now  or  in  the  future.  Although 
intellectual  property  conflicts  are  typically  resolved  by  means  of 
licensing and similar arrangements, such arrangements entail significant 
expenses, which may be material for the Company. In addition, there is 
no  certainty  that  the  Company  will  be  successful  in  obtaining  the 
licenses  it  requires.  The  Company  is  liable  for  law  suits  regarding 
infringement  of  intellectual  property  rights  by  third  parties,  which  may 
cause the Company further expenses and resource investment. Potential 
outcomes of such legal proceedings may lead to interdiction and material 
restriction of Company activity, whether in development, production or 
marketing of its products. 

34.16  Reliance on suppliers and manufacturers 

Some  material  components  in  some  of  the  Company’s  products  are 
supplied by a small number of suppliers, or are manufactured by a single 
or a few manufacturers. This reliance of the Company on suppliers and 
manufacturers  acting  as  sub-contractors  of  the  Company  exposes  the 
Company to potential situations where the supplier or manufacturer is no 
longer able to deliver or produce the said component at all or within the 
schedule  required  for  development  of  the  Company’s  products.  The 
Company  is  also  exposed  to  a  situation  where  its  contract  with  any 
supplier  or  manufacturer  shall  expire,  which  would  cause  delays  and 
extra  expenses  associated  with  completing  development  and 
manufacturing of the product. 

99 

 
 
 
34.17  Medical protocols 

Professional  associations  publish  from  time  to  time  practice  guidelines, 
suggesting  processes  and  procedures  intended  for  various  medical 
conditions. There is no certainty that such guidelines will include and/or 
prefer  the  Company’s  products.  Such  guidelines  have  significant 
importance  and  influence  on  decisions  by  various  health  plans  on 
including  the  Company’s  products  in  the  range  of  covered  tests  and 
procedures offered to their customers. In addition, many physicians are 
acting in conformity with recommendations made in these guidelines.  

34.18  Mass production and marketing of the Company’s products 

The Company has not yet gathered much experience in mass marketing 
of  its  products,  and  its  success  in  doing  so  depends  on  many  different 
factors,  including  the  Company’s  ability  to  contract  with  component 
manufacturers.  The  Company  has  no  certainty  about  the  challenges  it 
may face in moving to mass production and marketing.  

34.19  Carryforward loss  

Through  the  report  date,  the  Company  has  accumulated  carryforward 
loss  as  described  in  Note  11e  to  the  Company’s  consolidated  financial 
statements,  enclosed  as  Part  C  of  this  Annual  Report.  It  is  uncertain 
whether  the  Company  would  be  able  to  utilize  all  of  its  carry-forward 
loss for tax purposes in the foreseeable future.  

34.20  Trade secrets 

The Company relies to a large extent on its trade secrets and proprietary 
knowledge  in  developing  its  products  and  their  underlying  technology. 
The company’s failure to keep and protect its trade secrets may allow a 
third party to discover its trade secrets and make use of such information 
to compete with the Company. There is also no certainty that any third 
party may not succeed in developing identical or similar technology on 
its own, thereby impacting the competitive advantage of the Company’s 
products. 

34.21  Exchange rate fluctuations 

All  Company  sales  are  made  in  dollars,  while  some  of  its  expenses, 
particularly payroll and human resource expenses, are in NIS. Exchange 
rate fluctuations may cause higher expenses for the Company. 

100

 
 
 
 
 
 
Following are Company estimates of the impact of risk factors on the Company: 

Degree of impact of risk factor on 
the Company 

Major 
impact 

Medium 
impact 

Minor 
impact 

Macro-economic risk factors 

1.  Exchange rate fluctuations 

Sector-specific risk factors 

 

 

 

2.  Competition 

3.  Regulatory developments, 

international standards and permits 

4.  Medical protocols 

5.  Development of additional 

applications 

6.  Reliance on proprietary technology 

7.  Reimbursement policies of 

healthcare insurers 

8. 

Intellectual property rights of third 
parties 

9.  Reliance on suppliers and 

manufacturers 

10.  Product liability 

11.  Financing and investment sources  

Company-specific risk factors 

12.  Failure or delay in obtaining 

approvals, permits and licenses 
required for marketing the 
Company’s products 

101

 

 

 

 

 

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Degree of impact of risk factor on 
the Company 

Major 
impact 

Medium 
impact 

Minor 
impact 

 

 

 

13.  Recognition of the Company’s 

products and their acceptance by the 
international medical community 

14.  Results of clinical trials 

15.  Demand for the Company’s products

16.  Mass production and marketing of 

the Company’s products 

17.  Meeting production demand 

18.  Carry-forward loss 

19.  Uncertainty regarding protection of 

intellectual property 

20.  Trade secrets 

21.  Operational and commercial growth 

 

 

 

 

 

 

*** 

102

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

PART B 

REPORT OF THE BOARD OF DIRECTORS  
ON THE STATE OF COMPANY’S AFFAIRS 

AS OF DECEMBER 31, 2014 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board of Directors’ Report for the Year Ended December 31, 2014 

We hereby present the Board of Directors’ Report of Itamar Medical Ltd. (“Itamar Medical” or the 
“Company”) and its subsidiaries (the “Group”) as of December 31, 2014 (the “report date”), and the 
Company’s  consolidated  financial  results  for  the  year  ended  December  31,  2014  (the  “reporting 
period”), in conformity with the Israeli Securities Regulations (Periodic and Immediate Reports), 1970 
(the “Regulations”). The Board of Directors’ Report includes, among others, a description of the state 
of  corporate  affairs,  operating  results,  shareholders’  equity  and  cash  flows,  as  well  as  the  impact  of 
events in the reported period on data included in the Company’s consolidated financial statements as 
of December 31, 2014 (the “financial statements”). Data included in this report, which are stated as 
of the issuance date are true as of March 23, 2015.  

Preparation of the financial statements 

The financial statements enclosed in Part C of this report are prepared in conformity with the  Israeli 
Securities  Regulations  (Preparation  of  Annual  Financial  Statements),  2010.  The  functional  currency 
and  the  reporting  currency  of  the  financial  statements  is  the  U.S.  dollar  (“dollar”  or  “$”).  For  more 
information, see Note 2b to the Company’s consolidated financial statements.  

Chapter A – Board of Directors’ Explanations of the State of Corporate Affairs 

1. 

Summary description of the Company 

The  Company  is  engaged  in  research  and  development,  marketing,  selling  and  leasing  of  non-
invasive  medical  devices  and  associated  support  services  for  the  diagnosis  and  assessment  of 
various  medical  conditions,  including  cardiology  disease  and  sleep  breathing  disorders.  The 
unique  proprietary  technology  developed  by  the  Company  is  capable  of  non-invasively 
recording, measuring and analyzing the Peripheral Arterial Tonometry; PATTM (“PAT”) signal. 

two  products:  WatchPATTM  (“WatchPAT”)  and 
The  Company  develops  and  markets 
EndoPATTM (“EndoPAT”). For more information about the Company’s products, see Section 2 
of Part A of this report. 

Towards  the  end  of  2013,  following  changes  in  the  Company’s  senior  management,  which 
occurred at the end of 2013 and during 2014, the Company changed its strategic plan in order to 
focus on marketing its products (EndoPAT and WatchPAT) in the Cardiology field (in parallel 
with  the  continuing  its  operation  in  the  sleep  breathing  disorder  field  using  its  WatchPAT 
device), as well as to focus in the U.S. and Japanese markets and lately in the Chinese market, 
which the Company identified to be the main markets to its products, with a potential to increase 
its  revenues.  As  a  result,  the  Company  changed  the  format  of  its  financial  statements  (starting 
with the financial statements for the year ended December 31, 2014) and reports one operating 
segments, the Cardiology Segment. For more details about the Company’s strategy, see Section 
31 of Part A of this report. 

2.  Major events during and after the reported period 

The  Company’s  revenues  increased  by  approximately  23%  in  2014,  over  the  corresponding 
period last year, together with improvement of the gross margin rate. 

2 

 
 
 
 
 
 
During  2014  and  from  January  1,  2015  through  the  issuance  date  of  the  report,  the  Company 
focused  on  several  significant  areas,  as  described  below,  in  order  to  further  support  growth  in 
this year: 

a.  Activities  focused  in  line  with  the  new  strategy,  reflected  by  signing  and  execution  of 
significant  distribution  agreements:  (i)  an  exclusive  distribution  agreement  with  Philips 
Respironics GK, the local Philips representative in Japan to distribute the WatchPAT device 
and accessories, including insurance reimbursement approved by the qualified agency of the 
Japanese  Ministry  of  Health  in  January  2014;  (ii)  a  marketing  agreement  with  Medtronic, 
Inc.  (which  is  the  parent  company  of  Medtronic  International  Technology,  Inc.,  which  is 
considered  to  be  a  controlling  shareholder  of  the  Company),  whereby  Medtronic,  Inc.  will 
market  together  with  the  Company  the  WatchPAT  device  to  doctors  in  the  U.S.  who 
specialize in Arrhythmia (electrophysiology); and (iii) an exclusive distribution agreement in 
Japan  with  Nihon  Kohden  Corporation  (“Nihon  Kohden“),  whereby  Nihon  Kohden    will 
distribute the EndoPAT2000 system and accessories to customers in Japan, including general 
practitioners  and  hospitals;  (iv)  an  exclusive  distribution  agreement  in  China  with  Beijing 
Viable  Medical  Investment  Co.  Ltd.  (“BVMI”),  whereby,  starting  January  1,  2015,  BVMI  
will  distribute  the  EndoPAT  system  in  China;  and  (v)  representation  and  distribution 
agreements  with  Arterial  Health  International  LLC  (“AHI”).  Under  the  representation 
agreement, AHI is to be the sole service provider in ten states in various parts of the U.S. for 
cardiovascular examinations performed using the EndoPAT2000 device on customers under 
the cardiovascular examination package provided by AHI. The Company also entered into a 
cooperative  distribution  agreement  with  AHI  for  WatchPAT  (the  new  version  with  the 
special  sensor,  the  unified  probe)  and  EndoPAT  for  Primary  Care  Physicians.  For  more 
information, see Section12.3 of Part A of this Annual Report. 

b.  In  January  2015,  the  U.S.  subsidiary  launched  the  Total  Sleep  Solution  (TSS),  a  family  of 
products  and  services  in  the  U.S.,  which  is  intended  to  provide  a  complete  Sleep  Apnea 
management  solution 
in  hospital-based 
environments.  The TSS shifts Itamar from a manufacturer and seller of medical devices to a 
complete  service  pathway  provider,  including  products,  education  and  services  throughout 
the  patient  care  pathway.    For  more  information,  see  Section  8.4  of  Part  A  of  this  Annual 
Report. 

to  Cardiology  practices  and  departments 

c.  Reinforcing of the Company’s financial position with: (i) private placements, in January and 
May 2014, of equity to three institutional investors: HaPhoenix Investments and Finance Ltd. 
and  with  HaPhoenix  Insurance  Company  Ltd.  (Elementary  Nostro)  (“HaPhoenix”),  Yelin 
Lapidot  Investment  House  Ltd.  (“Yelin  Lapidot”)  and  Migdal  Insurance  Company  Ltd. 
(“Migdal”).  Following this private placement, Yelin  Lapidot became  an  interested  party in 
the Company, and Migdal, which had been an interested party prior to this private placement, 
increased its holding stake in the Company. Thus, the Company completed raising a total of 
NIS  57.1  million,  gross  (approximately  $16.4  million)  from  institutional  investors  since 
December 2013; and (ii) third and final withdrawal on account of a credit facility provided to 
the  Company  by  four  of  its  shareholders,  by  way  of  offset  against  principal  repayment  on 
notes  (Series  A).  In  addition,  In  January  2015,  subsequent  to  the  report  date,  Medtronic 
International Technology, Inc., Itamar Technologies and Investments (1994) Ltd. (a company 
controlled By Dr. Giora Yaron, which is an interested party) and Mr. Martin Gerstel, which 
is  an  interested  party  (together  the  “Three  Shareholders”)  granted  the  Company  an 
irrecoverable commitment to grant the Company a line of credit in the total amount of up to 
NIS 9,058,131 (approximately $2.3 million). For more information, see Sections 3 and 24.5 
of Part A of this Annual Report. 

3 

 
 
 
d.  Further  promote  and  support  for  clinical  research,  as  reflected  by  a  significant  research 
publication in 2014 of ACC (American College of Cardiology), which showed that EndoPAT 
testing  of  patients  who  have  undergone  angiography  provided  a  non-invasive  indication  of 
the need for repeat angiography. Such research reinforces the scientific proof of the clinical 
need for the Company’s products. The Company has reported that its EndoPAT device has 
been put to clinical use at the Tel Aviv Sourasky Medical Center in April 2014, at the Shaare 
Zedek  Medical  Center  in  Jerusalem  in  June  2014,  and  at  the  Rabin  Medical  Center 
(Beilinson-Hasharon) in November 2014. The Company has also reported the continuation of 
the  evaluation  of  its  EndoPAT2000  device  with  the  healthcare  chain,  North  Shore  –  Long 
Island Jewish Health System, Inc. in the United States. 

e.  In  addition,  in  September  2014,  The  Company  also  entered  into  a  cooperation  agreement 
with  an  Israeli  company,  Galmed  Research  and  Development  Ltd.  (“Galmed”).  As  part  of 
this  agreement,  testing  of  Endothelial  function  by  the  Company’s  EndoPAT2000  product, 
will  be  included  as  part  of  a  large-scale  clinical  trial  conducted  with  NASH  (Nonalcoholic 
Steatohepatitis)  patients  who  suffer  from  obesity  and  insulin  resistance.  For  more 
information, see Section 29 of Part A of this Annual Report. 

f.  As for support for its future product line, the Company has received Federal Drug and Food 
administration (“FDA”) approval in the U.S. for a new, improved version of its WatchPAT 
Unified  Probe,  a  product  which  incorporates  an  oximetry  sensor  within  the  probe  sensor, 
thereby simplifying the test process and further increasing its efficacy. 

g.  The Company has launched further development designed to adapt its WatchPAT device for 
diagnosis  in  children  and  infants.  Such  development  includes  a  smaller  device  and  a  new 
probe  adapted  for  younger  patients,  software  and  algorithm  development  as  well  as  other 
accessories. Since currently, children and infants undergo sleep breathing disorder diagnosis 
at hospital labs, this development would potentially allow for in-home diagnosis of children 
and infants as well.  

h.  The  leasing  model  for  the  EndoPAT  device  in  the  United  States  is  making  slower  than 
expected  progress,  due  to  delay  in  approval  of  insurance  reimbursement  by  healthcare 
insurers.  The  Company  continues  to  work  with  its  major  customers  and  with  external 
agencies  in  order  to  have  the  appropriate  insurance  coverage  included  on  healthcare 
insurance. 

Information provided above with regard to continued growth of the Company, constitutes 
forward-looking  information ,  as  this  term  is  defined  in  the  Israeli  Securities  Law. 
Forward-looking information is uncertain information with regard to the future, based on 
information  or  estimates  currently  available  to  the  Company,  including  intents  of  or 
assessments  by  the  Company  as  of  the  publication  date  of  this  report,  or  which  is  not 
entirely  dependent  on  the  Company.  These  assumptions  depend  on  external  and  macro-
economic  factors  over  which  the  Company  has  no  influence  or  limited  influence.  This 
information,  in whole or in  part,  may not  materialize or  may  materialize  differently due, 
inter  alia,  to  delay  in  negotiations  with  distributors  and/or  delay  in  research  and 
development and/or change in market structure and requirements or market competition 
and/or financing difficulties which could impact the development of Company business. 

4 

 
 
 
 
 
 
 
3.  The  Group’s  Financial  position  (Development  of  Items  in  the  Statement  of  Financial 

Position)  

In this report, the Company’s notes (Series A), convertible into the Company’s ordinary shares 
and listed for trading on the  Tel  Aviv Stock  Exchange  Ltd.  (“TASE”)  and was fully  repaid in 
February 2014, as well as Company’s notes (Series L), listed for trading on the TASE in March 
2013 and convertible into the Company’s ordinary shares.  

Item 

December 31, 
2014 

December 31, 
2013 

Dollars in thousands 

Change 
Increase 
(decrease) 
% 

Company explanations 

 18,336 

 18,881 

(3%) 

Cash  and  cash 
equivalents 
and 
investments  in 
securities 

Current assets 

 23,569 

 22,648 

4% 

to 

final 

issuance 

During  the  year  ended  December 
31,  2014,  the  Company  concluded 
two  rounds  of  capital  raising  by 
equity 
institutional 
investors,  in  the  total  amount  of 
$11.8  million,  and  repaid  the  third 
installment  of  notes 
and 
(Series  A),  amounting 
to  $5.2 
million  (after  offset  of  the  third 
to  $1.9 
withdrawal,  amounting 
million  from  the  Company’s  four 
net 
major 
balance  was  used 
finance 
operating activities in the amount of 
$5.4  million.  In  addition,  there  was 
a decrease in this item as a result of 
the  devaluation  of  the  NIS  against 
the 
the  USD  which  decreased 
balance of cash, cash equivalent and 
short 
the 
nominated in NIS. 

shareholders).  The 

investments 

term 

to 

of 

fourth 

The  increase  in  current  assets  is 
primarily  due  to  increase  in  trade 
receivables due to increased sales in 
the 
2014 
quarter 
(compared  to  the  fourth  quarter  of 
2013).  In  addition,  there  was  an 
increase  in  inventories,  mainly  as  a 
result of production of the new and 
upgraded version of the WatchPAT.  
On  the  other  hand,  there  was  a 
cash 
cash 
decrease 
and 
equivalents 
balances 
investments 
as 
in 
described above. 

securities 

and 

in 

Current 

 4,712 

 11,416 

(59%) 

The decrease is primarily due to the 

5 

 
 
 
 
Item 

December 31, 
2014 

December 31, 
2013 

Dollars in thousands 

Change 
Increase 
(decrease) 
% 

Company explanations 

liabilities 

Non-current 
liabilities 

 24,623 

 27,011 

(9%) 

Working 
capital 

 18,857 

 11,232 

68% 

Current ratio 

 5.0 

 2.0 

Capital 
deficiency  

4,770 

 14,643 

(67%) 

third  and 
principal of notes (Series A).  

final 

repayment  of 

The increase is due to a decrease in 
the  warrants 
the  fair  value  of 
embedded 
in  notes 
(Series  L), 
primarily due to a decrease of 6% in 
the  value  of  Company  shares  as  of 
December  31,  2014,  compared  to 
December  31,  2013  and  to  the 
decrease  in  the  time  value  of  the 
warrants.  This decrease is partially 
offset  by  a  loan  obtained  from  four 
shareholders  of  the  Company,  as 
described  below 
in  section  6.4 
below. 

The  increase  in  the  working  capital 
and  in  the  current  ratio  is  primarily 
due  to  $11.8  million  in  capital 
raised  and  to  a  $1.9  million  loan 
received  from  four  shareholders  of 
the Company, as described below in 
section  6.4  below  as  well  as  the 
third  and  final  principal  repayment 
of principal of notes (Series A).  

The decrease in capital deficiency is 
due  to  capital  raised  by  equity 
issuance  to  institutional  investors, 
partially  offset by the loss recorded 
in the first nine months of 2014 (for 
more 
information  see  operating 
results  analysis  of  operating  results 
in Section 4 below).  

4.  The Group’s operating results (development in statements of operations items) 

The  Company’s  results  of  operations,  net  of  expenses  not  involving  cash  flows,  as  presented 
under summary of  Non-IFRS  financial data, also indicate an improving trend (improvement in 
gross profit, decrease in operating loss and consequently, a decrease in the loss for the reported 
periods). 

6 

 
 
 
 
 
 
 
Below is a summary of operating results (dollars in thousands): 

Summary of operating results as presented in the financial statements: 

Year Ended  
December 31, 

Quarter Ended 
 December 31, 

2014 

2013 

2014 

2013 

 16,387 
4,798 
 11,589 

 13,337 
 (4,258) 
 9,079 

 4,476 
1,179 
 3,297 

 8,436 

 7,396 

 2,516 

 3,760 
996 
 2,764 

 2,234 

 2,017 

 1,893 

 496 

 438 

 4,745 
 (3,609) 
 (468) 
 (2,817) 

 4,997 
 (5,207) 
 829 
 (5,235) 

1,206 
 (921) 
 (135) 
 (553) 

2,351 
 (2,259) 
 158 
 (1,427) 

3,743 

 (3,350) 

 (991) 

(4,768) 

 458 

 (7,756) 

 (1,679) 

 (6,037) 

 (3,151) 

 (12,963) 

 (2,600) 

 (8,296) 

 (124) 
 (3,257) 

 44 
 (12,919) 

93 
 (2,507) 

79 
 (8,217) 

Revenues 
Cost of revenues 
Gross profit 
Selling and  
marketing expenses 
Research and 
development 
expenses 
General and 
administrative 
expenses 
Operating loss 
Financial income 
Financial expenses 
 Gain (loss) from 
financial derivatives 
Financial income 
(expenses), net 
Loss before taxes 
on income 
Income tax credit 
(expense) 
Loss for the period 

7 

 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenues 
Cost of revenues 
Gross profit 
Selling and  
marketing expenses 
Research and 
development 
expenses 
General and 
administrative 
expenses 
Operating loss 
Financial income 
Financial expenses 
Loss on financial 
derivatives 
Financial expenses, 
net 
Loss before taxes 
on income 
Income tax credit 
(expense) 
Adjusted loss for 
the period* 

Adjustments to 
loss for the period: 
Loss for the period 
– Non-IFRS 
Adjustments: 
Depreciation and 
amortization 
Change in provision 
for doubtful and 
bad debt 
Expenses due to 
share-based 
payment 
Settlement 
agreement with 
former distributor 
Revaluation of 
embedded options 

Adjusted loss for 
the period* 

 Year Ended  
December 31, 

Quarter Ended 
 December 31, 

2014 

2013 

2014 

2013 

 16,387 
4,622 
 11,765 

 13,337 
 4,101 
 9,236 

 4,476 
1,134 
 3,342 

 8,018 

 7,373 

 2,387 

 3,760 
989 
 2,771 

 2,172 

 1,827 

 1,862 

 443 

 457 

3,684 
 (1,764) 
 (468) 
 (2,817) 

3,686 
 (3,685) 
 829 
 (5,235) 

960 
 (448) 
 (135) 
 (553) 

1,185 
 (1,043) 
 158 
 (1,427) 

(114) 

 (228) 

 (87) 

(9) 

 (3,399) 

 (4,634) 

 (775) 

 (1,278) 

 (5,163) 

 (8,319) 

 (1,223) 

 (2,321) 

 (124) 

 44 

93 

 79 

 (5,287) 

 (8,275) 

 (1,130) 

 (2,242) 

 (3,275) 

 (12,919) 

 (2,507) 

 (8,217) 

324 

 400 

46 

117 

 78 

36 

 1,475 

143 

 359 

- 

 (3,857) 
 (2,012) 

682 

3,122 
4,664 

- 

 904 
1,377 

 76 

155 

123 

682 

4,759 
5,975 

 (5,287) 

 (8,275) 

 (1,130) 

 (2,242) 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
* 

** 

Non-IFRS adjusted loss, which eliminates non-cash components, or non-
recurring components. 
Adjusted information, not in conformity with IFRS rules, which 
eliminates non-cash components. 

Non-IFRS  measures  should  be  considered  in  addition  to,  and  not  as  a  substitute  for,  the 
results presented in accordance with IFRS. The Company presents such non-IFRS measures 
because  management  believes  that  such  non-IFRS  information  is  useful  because  it  can 
enhance  the  understanding  of  its  ongoing  economic  performance  and  therefore  uses 
internally this non-IFRS information to evaluate and manage its operations. The Company 
has chosen to provide this information to investors to enable them to perform comparison 
of operating results in a manner similar to how the Company analyzes its operating results.  

Analysis of statement of operations data in the year ended December 31, 2014 

Item 

For the Year Ended 
December 31,  

2013 
2014 
Dollars in thousands 

Change 
Increase 
(Decrease) 
% 

Revenues 

 16,387 

 13,337 

23% 

Company Explanations 

The increase in revenues, compared to the 
previous year is attributable to an increase 
of  27%  in  revenues  from  the  sale  of  the 
EndoPAT,  an  increase  which  is  due  to 
both an increase in sales by the subsidiary 
in Japan, which commenced operations in 
the second quarter of 2013, an increase in 
sales to pharmaceutical companies, and an 
increase  in  sales  in  China.  In  addition, 
the  WatchPAT  also 
revenues 
increased by 18% over the previous year.  

from 

Gross profit 

 11,589 

 9,079 

28% 

Selling and  
marketing 
expenses 

8,436 

 7,396 

14% 

9 

to  68% 

Gross  margin  in  2014  was  71%  of  total 
the 
revenues,  compared 
previous  year.  The  improvement  in  gross 
margin  is  primarily  attributable  to:  (i) 
streamlining  of  production  processes  and 
cost reduction; and (ii) attribution of fixed 
expenses to a larger production volume. 

in 

The  increase,  compared  to  the  previous 
year,  is  primarily  due  to  recruitment  of 
sales staff in the U.S. and in Japan, which 
increased  payroll,  sales  commissions  and 
payroll-related benefits, and to an increase 
in  expenses  with  respect 
to  options 
granted  to  officers  and  employees.  This 
increase  was  partially  offset  by:  (i) 
expenses  in  the  previous  year  for  a  one-
time campaign to rise of the importance of 
(ii)  Expenses 
EndoPAT 

testing;  and 

 
 
 
 
Item 

For the Year Ended 
December 31,  

2013 
2014 
Dollars in thousands 

Change 
Increase 
(Decrease) 
% 

Company Explanations 

relating 
reimbursement in the U.S. and Japan. 

achieving 

to 

insurance 

General and 
administrative 
expenses 

 4,745 

 4,997 

(5%) 

Operating loss 

 (3,609) 

 (5,207) 

(31%) 

Financial income 

 (468) 

 829 

Financial 
expenses 

 (2,817) 

 (5,235) 

(46%) 

10 

a 

(“AMC”), 

The  decrease,  compared  to  the  previous 
year,  was  primarily  due  to  the  following: 
(i) legal expenses in the previous years in 
respect of legal proceeding with American 
Cardio,  LLC 
former 
distributor  of  the  Company  in  the  U.S., 
which  ended  up  in  a  settlement;  and  (ii) 
expenses  in  the  previous  year  relating  to 
the  settlement  reached  with  AMC  (for 
more information, see immediate report of 
the  Company  dated  December  19,  2013, 
reference: 
This 
decrease  was  partially  offset  by:  (i) 
increase  in  payroll  expenses  with  respect 
to options granted in December 2013 and 
during  2014  to  employees,  CEO,  officers 
and  directors;  and  (ii)  increase  in  the 
number of employees. 

2013-01-102514). 

improvement 
to 

The 
in  operating 
loss, 
the  previous  year,  was 
compared 
attributable  to  improved  gross  profit,  due 
to 
to 
improved  gross  margin,  which  was 
partially  offset  by  increase  in  selling  and 
marketing expenses. 

in  revenues  and  also 

increase 

in 

income 

transition 

the 
from 
The 
previous  year  to  expense  in  the  current 
year  was  primarily  due 
to  financial 
expenses  with  respect  to  exchange  rate 
differentials  on  NIS-denominated  cash 
balances in 2014, due to revaluation of the 
dollar against  the NIS (by  12%), whereas 
in  the  previous  year,  financial  income 
were  recorded  due  to  devaluation  of  the 
dollar against the NIS (by 7%). 

The  decrease,  compared  to  the  previous 
year,  is  primarily  due  to  the  effect  of  the 
change in dollar/NIS exchange rate on the 
liability amount of the notes (Series L). In 
to 
2014, 
exchange  rate  differentials  on  the  notes 
(Series  L)  amounted  to  $1.6  million, 

financial 

relating 

income 

 
 
Item 

For the Year Ended 
December 31,  

2013 
2014 
Dollars in thousands 

Change 
Increase 
(Decrease) 
% 

Company Explanations 

Gain (loss) from 
financial 
derivatives 

 3,743 

 (3,350) 

Loss 

 (3,275) 

 (12,919) 

(75%) 

Adjustments to 
loss 

 (2,012) 

4,664 

compared  to  financial  expenses  of  $0.8 
million in the previous year. 

The  transition  from  loss  from  financial 
derivatives in the previous year to gain in 
the current year is due to non-cash change 
in the fair value of warrants embedded in 
the  notes  (Series  L),  issued  in  the  first 
quarter  of  2013.  The  gain  in  the  current 
year is primarily due to a decrease of 6% 
in  the  share  price  (as  of  December  32, 
2014,  compared  to  December  31,  2013) 
and  the  decrease  in  the  time  value  of  the 
options  as  a  result  of  passage  of  time, 
which reduced  the liability relating to the 
embedded  warrants.  In  the  previous  year 
In the previous year, the loss resulted from 
an  increase  of  10%  in  the  share  price. 
Furthermore,  in  the  previous  year,  there 
was a gain which resulted from the change 
in  value  of  the  embedded  warrants  in 
notes  (Series  A),  offset  by 
issuance 
expenses attributed to warrants embedded 
in  notes  (Series  L)  which,  according  to 
IFRS,  were  directly  recognized  in  the 
statement of operations, amounted to $0.5 
million. 

The decrease in the loss in the current year 
is primarily attributable to improved gross 
margin  and  to  transition  to  net  financial 
income,  which was partially offset by the 
increase 
and  marketing 
expenses. 

selling 

in 

to 

to 

in  adjustments 

The  change 
loss, 
compared  to  the  previous  year,  is  mainly 
due  to  gain  recognized  in  2014  with 
respect 
revaluation  of  warrants 
embedded in the Company’s notes (Series 
L), compared to a loss in the previous year 
and  costs  of  settlement  with  a  former 
distributor  in  2013.  Conversely,  in  2014, 
expenses  increased  due  to  option  granted 
to employees, CEO, officers and directors 
in December 2013 and in 2014. 

Adjusted loss 

 (5, 287) 

 (8,275) 

(36%) 

The  decrease  in  adjusted  loss,  compared 

11 

 
 
 
 
 
Item 

For the Year Ended 
December 31,  

2013 
2014 
Dollars in thousands 

Change 
Increase 
(Decrease) 
% 

Company Explanations 

to  the  previous  year,  is  primarily  due  to 
increase  in  revenues  and  to  improved 
gross  margin,  as  well  as  to  improved  net 
financial  expenses  due  to  revaluation  of 
the dollar against the NIS.  

Analysis of statement of operations data in the quarter ended December 31, 2014 

Item 

For the Three-Month 
Period Ended December 31, 

2013 
2014 
Dollars in thousands 

Change 
Increase 
(Decrease) 
% 

Revenues 

 4,476 

 3,760 

19% 

Company Explanations 

to 
year 

compared 
last 

the 
The 
increase, 
corresponding  quarter 
is 
primarily  due  to  an  increase  of  21%  in 
revenues  from  the  sale  of  the  WatchPAT. 
The increase in the revenues from the sale 
of the WatchPAT is due, among others, to 
sales  to  Philips  Japan  and  to  increase  in 
sales  by  the  subsidiary  in  the  U.S.  There 
was  also  an  increase  of  17%  in  revenues 
from  the  sale  of  the  EndoPAT,  which  is 
partially  attributable  to  sales  of  $546 
thousands  resulting  from  the  distribution 
agreement with  BVMI  in China  and $587 
thousands  resulting  from  the  distribution 
agreement with Nihon Kohden in Japan. 

Gross profit 

 3,297 

 2,764 

19% 

Gross  profit  in  the  fourth  quarter  of  2014 
accounted for 73% of total revenues in the 
period,  similar 
the  corresponding 
quarter last year.  

to 

Selling and  
marketing 
expenses 

General and 
administrative 
expenses 

 2,516 

 2,234 

13% 

 1,206 

 2,351 

(49%) 

12 

to 

increase, 

compared 

The 
the 
corresponding  quarter  last  year  is  due  to 
the  same  reasons  indicated  above  in 
comparison  of  the  years  ended  December 
31, 2014 and 2013. 

to 

compared 

last  year 

The 
increase, 
the 
is 
corresponding  quarter 
primarily  due  to  (i)  legal  expenses  in  the 
corresponding  quarter  last  year  in  respect 
of  legal  proceeding  with  AMC;  and  (ii) 
expenses in the corresponding quarter last 
year  relating  to  the  settlement  reached 

 
 
 
Item 

For the Three-Month 
Period Ended December 31, 

2013 
2014 
Dollars in thousands 

Change 
Increase 
(Decrease) 
% 

Company Explanations 

with  AMC.  This  decrease  was  mainly 
offset  by  (i)  increase  in  payroll  expenses 
due  to  options  granted  to  employees, 
CEO,  officers  and  directors  in  December 
2013 and in 2014; and (ii) increase payroll 
expenses resulting from the increase in the 
number of employees.  

Operating loss 

 (921) 

 (2,259) 

(59%) 

Financial income 

 (135) 

 158 

Financial 
expenses 

 (553) 

 (1,427) 

(61%) 

Loss from 
financial 
derivatives 

 (991) 

 (4,768) 

(79%) 

13 

to 
last  year, 

improvement,  compared 

the 
The 
corresponding  quarter 
is 
primarily  due  to  decrease  in  general  and 
administrative  expenses,  compared  to  the 
last  year  and 
corresponding  quarter 
improved  gross  margin,  which  was 
partially  offset  by  the  increase  in  selling 
and marketing expenses. 

in 

respect 

income 

transition 

The 
the 
from 
corresponding quarter last year to expense 
in the current quarter was primarily due to 
expenses  with 
to 
financial 
exchange 
rate  differentials  on  NIS-
denominated  cash  balances  in  the  fourth 
quarter  of  2014,  due  to  revaluation  of  the 
dollar against the NIS (by 5%), whereas in 
the  corresponding  quarter 
last  year, 
financial  income  were  recorded  due  to 
devaluation  of  the  dollar  against  the  NIS 
(by 2%). 

to 

compared 

last  year, 

the 
decrease, 
The 
corresponding  quarter 
is 
primarily due to the effect of the change in 
dollar/NIS  exchange  rate  on  the  liability 
amount  of  the  notes  (Series  L).  In  the 
current  quarter,  financial  income  relating 
to exchange rate differentials on the notes 
(Series  L)  amounted  to  $0.7  million, 
compared  to  financial  expenses  of  $0.2 
million  in  the  corresponding  quarter  last 
year. 

in 

the  non-cash 

The  decrease 
loss, 
compared to the corresponding quarter last 
year, is primarily due to change in the fair 
value  of  warrants  embedded  in  the  notes 
(Series  L).  The  impact  of  revaluation  of 
the  current  quarter 
these  warrants 

in 

 
 
Item 

For the Three-Month 
Period Ended December 31, 

2013 
2014 
Dollars in thousands 

Change 
Increase 
(Decrease) 
% 

Company Explanations 

 Loss  

(2,507) 

 (8,217) 

(69%) 

Adjustments to 
income (loss) 

1,377 

5,975 

(77%) 

amounted  to  a  loss  of  $0.9  million  (this 
loss is primarily due to an increase of 12% 
in  the  share  price  in  the  fourth  quarter  of 
2014).  In  the  corresponding  quarter  last 
year, the loss was primarily due to change 
in the fair value of the warrants embedded 
in  notes  (Series  L),  amounting  to  $4.9 
million  (this  loss  is  primarily  due  to  an 
increase  of  36%  in  the  share  price  in  the 
fourth quarter of 2013). 

The  decrease  in  the  loss  in  the  current 
quarter  is  primarily  attributable  to:  (i) 
increase  in  revenues;  (ii)  decrease  in 
general  and  administrative  expenses;  and 
loss  from  financial 
(iii)  decrease 
derivatives. 

in 

to 

in  adjustments 

The  change 
loss, 
compared to the corresponding quarter last 
year,  is  mainly  due  to  a  decrease  in  loss 
recognized  in  the  fourth  quarter  of  2014 
with  respect  to  revaluation  of  warrants 
embedded in the Company’s notes (Series 
L), compared to the corresponding quarter 
last year. Conversely, in the fourth quarter 
of 2014, expenses increased due to option 
granted  to  employees,  CEO,  officers  and 
directors in December 2013 and in 2014. 

Adjusted loss 

 (1,130) 

 (2,242) 

(50%) 

The decrease in adjusted loss, compared to 
the  corresponding  quarter  last  year  is 
primarily due to improved gross profit due 
to  the  increase  in  sales  and  to  improved 
gross  margin,  as  well  as  to  decrease  in 
general and administrative expenses. 

5.  Liquidity 

In the reported period, the Company increased its investors’ base, which are interested parties by 
raising funds from investors who are leading institutional investors. The fund raising will enable 
the Company to invest in its current operations: (i) increase sales and marketing effort in markets 
on which Company operations are focused: U.S., Japan and Israel. These efforts have started to 
yield results  which are  reflected in higher sales  over the  past four quarters;  and (ii) accelerated 
research and development operations by the Company and early launch of improvements and new 
indications for the Company’s products. 

14 

 
 
 
Activity Type 

Operating 
activities 

For the Year Ended 
December 31, 

2014 
2013 
Dollars in thousands 

Change 
Increase 
(Decrease) 
% 

 (5,443) 

 (4,762) 

14% 

Company Explanations 

The  increase  in  cash  flows  used  in 
operating activities is primarily due to: (a) 
increase  in  trade  receivables,  primarily 
due to sales concentrated in the last month 
of  the  quarter;  (b)  increase  in  inventories 
in the current year, compared to decrease 
in  the  previous  year;  (c)  increase  in 
interest  payment  to  holders  of  notes 
(Series  A),  notes  (Series  L)  and  on  the 
loan 
the  Company’s 
shareholders;  and  (d)  decrease  in  other 
accrued 
accounts 
expenses.  This  increase  was  partially 
offset by: (i) a decrease in operating loss, 
excluding the effect of options granted to 
employees,  CEO,  officers,  consultants 
and directors; and (ii) an increase in trade 
payables,  compared  to  the  previous  year 
due to an increase in supply of goods. 

four  of 

payable 

from 

and 

in 

Investing 
activities 

Financing 
activities 

 (3,176) 

 (6,220) 

(49%) 

Cash flows used in  investing activities in 
the  current  year  are  primarily  due  to 
purchase  of  available-for-sale  securities 
using  proceeds  from  equity  issuance,  net 
of repayment of notes (Series A).  

 6,930 

 16,032 

(57%) 

in 

flows  provided  by 

Cash 
financing 
the  current  year  were 
activities 
primarily  due  to  private  placements  with 
institutional  investors  and  due  to  a  loan 
received  by  way  of  offset  against  notes 
repayment,  to  the  four  of  the  Company’s 
shareholders. This positive cash flow was 
partially  offset  by  repayment  of  notes 
(Series A). In the previous year year, cash 
flows  provided  by  financing  activities 
resulted from debt raised on the TASE, by 
issuance of notes (Series L), amounting in 
total,  net  of  issuance  expenses,  to  $19.9 
million.  Conversely,  the  Company  repaid 
principal of various loans.  

Activity Type  For the Three-Month Period 

Ended December 31, 
2014 
2013 
Dollars in thousands 

Operating 

 83 

 (881) 

Change 
Increase 
(Decrease) 
% 

15 

Company Explanations 

The  transition  from  cash  flows  used  in 
operating  activities  in  the  corresponding 

 
 
 
Activity Type  For the Three-Month Period 

Ended December 31, 
2014 
2013 
Dollars in thousands 

Change 
Increase 
(Decrease) 
% 

activities 

Investing 
activities 

 (1,130) 

 2,599 

Financing 
activities 

 - 

4,379 

(100%) 

6.  Financing sources 

6.1  Overview 

Company Explanations 

quarter  last  year  to  cash  flows  provided 
by  operating  activities  in  the  current 
quarter, is primarily due to: (i) a decrease 
in  operating  loss,  excluding  the  effect  of 
to  employees,  CEO, 
options  granted 
officers,  consultants  and  directors;  (ii)  a 
substantial  increase  in  receivables  in  the 
current 
the 
corresponding  quarter  last  year.  This 
improvement  was  partially  offset  by:  (i) 
increase  in  inventories  in  the  current 
quarter,  compared  to  a  decrease  in  the 
corresponding quarter last year; and (ii) a 
substantial  increase  in  other  accounts 
payable  and  in
to the corresponding quarter last year. 

rued  expenses,  compared 

compared 

quarter, 

to 

Cash flows used in investing activities in 
the  current  quarter  are  primarily  due  to: 
available-for-sale 
of 
purchase 
(a) 
securities;  (ii) 
loss  from  a  hedging 
transaction; and (iii) purchase of property 
and  equipment  and  intangible  assets.  In 
the  corresponding  quarter  last  year  cash 
flows 
activities 
resulted  from  redemption  of  short-term 
bank deposits. 

investing 

provided 

financing 

In  the  current  quarter  there  were  no 
operating  activities.  Cash  flows  provided 
by 
the 
corresponding quarter last year are due to 
proceeds  from  issuance  of  shares  to  an 
institutional investor and from exercise of 
stock options. 

activities 

in 

Since its initial public offering in March 2007, the Group financed its operations primarily 
by  issuance  of  equity  and  debt  to  the  public  and  to  institutional  investors  and  by  private 
loans from shareholders. 

For more information about the Company’s financing and grants received from the Chief 
Scientist, see Sections 24 and 18.3, respectively, in Part A of this Annual Report. 

16 

 
 
 
 
 
6.2  Private placement with institutional investors 

Following  the  equity  placement  conducted  in  December  2013  in  which  the  Company 
raised  $4.3  million.  in  January  2014,  the  Company  conducted  a  material  private  equity 
placement  with  HaPhoenix  (which  became  an  interested  party  in  the  Company  upon 
conclusion of this issuance), for a total consideration of $5.2 million.  

In  May  2014,  the  Company  conducted  another  material  private  equity  placement  with 
Migdal,  which  is  an  interested  party  in  the  Company,  and  with  Yelin  Lapidot  (which 
became an interested party in the Company upon conclusion of this issuance),  for a total 
gross consideration of $6.8 million. 

Exercise of convertible securities  

During the year ended December 31, 2014, employees and a director exercised 1,828,000 
options  for  a  total  consideration  paid  to  the  Company  of  $305,000.  In  addition,  NIS  740 
par value of convertible notes (Series L) were converted into ordinary shares. 

6.3  Line of Credit from a bank 

The Company has a line of credit from a bank in the total amount of NIS 100 thousands. 

6.4  Shareholders’ credit facilities 

Credit facility – March 2011 

In  February  2014,  the  Company  made  a  third  and  final  withdrawal  on  the  credit  facility 
provided in March 2011 by the than four shareholders, amounting to additional $1.9. 

Irrecoverable undertaking to provide a credit facility – January 2015 

In  January  2015,  the  Company  received  an  irrecoverable  undertaking  to  provide  a  credit 
facility from three of its shareholders in the total amount of NIS 9,058,131 (approximately 
$2.3 million) during January 2017 through February 28, 2017.For more information about 
the undertaking to provide a credit facility from January 2015, see Section 24.5 of Part A 
of this report. 

6.5  Equity, cash balances, deposits and securities and future equity issues 

As of December 31, 2014, the Company has capital deficiency of $4,957 thousands. 

As of December 31, 2014, the Group has cash and cash equivalents and investments in NIS 
denominated money market funds, amounting to $18,836 thousnds.  

The  Company  reviews  from  time  to  time  options  to  raise  capital,  including  through 
issuance in the TASE or through private placement with investors in Israel and/or overseas. 
The  funds  raised  or  to  be  raised  are  designated  to  help  the  Company  realize  its  growth 
potential, focusing on its target markets (in line with the Company’s strategy), to accelerate 
development  processes  and  to  maintain  the  Company’s  capacity  to  achieve  its  other 
business  and  financial  targets  and  to  fulfill  its  liabilities  (including  repayment  of  notes 
(Series L)).  

17 

 
 
6.6  Long-term loans (including current maturities)  

The average balance of long-term loans in the year ended December 31, 2014 amounted to 
$16,263 thousands, compared to $17,874 thousands in the previous year. 

7.  Summary of exposure to market risk and management thereof 

Sensitivity to change in exchange rates of the dollar against other currencies (sensitivity to 
dollar revaluation or devaluation against other currencies)  

Assets and liabilities 

Gain (loss) from 
change 

10% 
increase in 
exchange 
rate 

5% 
increase in 
exchange 
rate 

Fair value 

NIS 
EUR 

(1,604) 
125 

(804) 
63 

(16,057) 
1,249 

Gain (loss) from 
change 

5% 
decrease 
in 
exchange 
rate 
804 
(63) 

10% 
decrease 
in 
exchange 
rate 
1,604 
(125) 

Sensitivity to changes in the share price 

Gain (loss) from change 
5% 
10% 
increase 
increase in 
in share 
share 
price 
price 

23% 
increase 
in share 
price 

Fair value 

Gain (loss) from change 
10% 
5% 
decrease 
decrease 
in share 
in share 
price 
price 

23% 
decrease 
in share 
price 

Convertible 
notes  
(Series L) 

3,572 

1,343 

671 

(23,726) 

(1,002) 

(1,616) 

(3,460) 

Sensitivity to changes in interest rate 

Gain (loss) from 
change 

10% 
increase in 
interest 
rate 

5% 
increase in 
interest 
rate 

Gain (loss) from change 

5% 
decrease in 
interest 
rate 

10% 
decrease in 
interest 
rate 

Fair 
value* 

636 

322 

(18,710) 

(331) 

(672) 

*Convertible notes, excluding the conversion component. 

Convertible notes  
(Series L) 

18 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sensitivity to changes in standard deviation 

Gain (loss) from 
change 

10% 
increase in 
standard 
deviation 

5% 
increase in 
standard 
deviation 

Gain (loss) from change 

5% 
decrease in 
standard 
deviation 

10% 
decrease in 
standard 
deviation 

Fair  
value 

555 

279 

(23,726) 

(282) 

(568) 

Convertible notes  
(Series L) 

As  of  the  report  date,  the  policy  on  market  risk  management  and  actual  risk  management  are 
aligned.  For  more  information  about  the  policy  and  actual  risk  management,  see  Section  10 
below. 

8.  Compensation of interested parties and senioroffice holders  

On  January  14,  2014,  the  Company’s  shareholders  approved  the  Company’s  compensation 
policy for the directors and other office holders for more information see immediate report of the 
Company dated December 1, 2014, reference: 2013-01-210786, the Company’s complementary 
report  dated  January  7,  2014,  reference:  2014-01-008164,  the  Company’s  complementary 
immediate report dated January 8, 2014, reference: 2014-01-009652 and immediate report of the 
outcome of the General Meeting of Company’s shareholders dated January 14, 2014, reference: 
2014-01-015454)  (the “Compensation Policy”). 

On January 22, 2015, subsequent to the report date, the Company’s Board of directors approved, 
after approval by the Company’s Compensation Committee, an increase of the employees of the 
Company  and  its  subsidiaries,  which  is  based  on  their  performance,  in  a  total  amount  of  $250 
thousand  per  year,  out  of  which  an  amount  of  $36  thousand  relates  to  office  holders  who  are 
employed by the Company at least one year, as described in Section 9 of Part D of this report. 

The Company Board of Directors reviewed and found that officer remuneration, as set forth in 
Section 9 in Part D of this report (which is in  conformity with Regulation 21 of the Reporting 
Regulations), is in line with the Compensation Policy.  

Chapter B – Exposure to Market Risk and Management Thereof 

9.  Exposure to market risk and management thereof 

The person responsible for management of market risk at the corporation 

The person  responsible  for market risk  management at  the  Company  is  Mr. Shaul  Sharoni, the 
Company’s CFO. For information about the CFO’s qualifications, education and experience, see 
Section 16 of Part D of this report. 

19 

 
 
 
 
 
 
 
 
 
Description of market risk to which the Company is exposed 

Exchange rate fluctuation risk 

Most  of  the  Company’s  payments,  except  for  those  of  the  U.S.  and  Japanese  subsidiaries,  are 
made in NIS, while most of its revenues are denominated in the functional currency (dollar) and 
in foreign currency (Euro and Japanese Yen (“Yen”)); therefore, the Company is exposed to the 
dollar/NIS, dollar/Euro and dollar/Yen exchange rates; it acts through its investment committee 
(consisting  of  four  members),  appointed  by  the  Company’s  Board  of  Directors,  to  reduce 
currency risk by maintaining liquid means on hand in short-term NIS-denominated deposits, in 
dollars,  Euro  and  Yen,  as  well  as  purchasing  hedging  transactions,  from  time  to  time,  in 
accordance with the Company’s needs. 

Interest rate risk 

As of December 31, 2013, the Group has no exposure to interest rate risk, since all its borrowing 
is based on fixed interest rates. 

Financial instrument risk 

The Group is exposed to change in value of financial instruments in which it invests from time to 
time, in order to hedge its exposure to NIS and other foreign currency exchange rates. 

Exposure to change in value of securities 

The Group is exposed to change in value of securities in which it has invested. In June 2013, the 
Company invested approximately $6.6 million in NIS-denominated money market funds. As of 
December 31, 2014, the balance of this investment amounts to approximately $6.2 million. The 
decrease resulted from the devaluation of the NIS against the dollar. 

In  addition,  in  May  and  December  2014,  the  Company  investment  approximately  $2.9  million 
with  two  brokers,  which  invest,  according  to  the  Company’s  investment  policy  in  government 
bonds and NIS-denominated corporate bonds, with no exposure to shares. 

State of global financial markets 

The Group’s results of operations were in the past and are currently impacted by the economic 
slow-down in Japan, as well as by the deteriorating financial crisis in the Euro Zone countries, 
where the Group’s products are sold. The deteriorating financial crisis in the Euro Zone countries 
and  Japan,  which  are  major  target  markets  for  the  Group,  may  further  increase  the  negative 
impact  on  the  Company  results  of  operations  and  may  lead  to  lower  demand  for  the  Group’s 
products in these markets. 

Company policy with regard to market risk management 

The Company, through the person responsible for market risk management at the Company and 
in  consultation  with  the  Company’s  investment  committee,  periodically  evaluates  the  current 
economic  and  accounting  exposures  and  how  these  may  be  mitigated,  through  work  meetings. 
Based on these evaluations, the Company formulates, from time to time, its investment policy, 
by  specifying  investment  options  for  cash  and  cash  equivalent  balances  at  the  Company, 
specifying the risk associated with each such investment option.  

20 

 
In general, the Company strives to align, in as much as possible, the linkage basis of its financial 
assets  with  that  of  the  cash  flow  to  be  served  by  said  assets.  Consequently,  since  the  great 
majority  of  the  Company’s  expenditures  is  NIS-denominated  and  in  order  to  reduce  such 
exposure,  the  Company  invests  most  of  its  liquid  balances  in  NIS-denominated  assets  and 
converts, from time to time, its cash and cash equivalent balances from Euros to NIS, in order to 
avoid the risk of unexpected fluctuations in exchange rates. Cash balances in dollars, which form 
the  majority  of  proceeds  from  sales  overseas,  are  kept  in  this  currency  until  needed  to  make 
payments  in  NIS,  or  when  the  investment  committee  considers  it  beneficial  to  convert  dollars 
into NIS.  

The  Company  periodically  reports  its  investments  and  investment  results  to  the  Company’s 
investment committee.  

As  of  December  31,  2014,  the  Company  has  contracts  denominated  in  dollars  (or  Euros)  with 
distributors and customers; conversely, the great majority of its expenditure is in NIS. Material 
change  in  dollar/NIS  exchange  rates  (or  Euro/NIS  or  Yen/NIS)  could  materially  impact 
the
Company’s profitability. Therefore, the Company has material exposure to exchange rate risk.  

In  order  to  reduce  this  exposure,  which  could  affect  the  Company’s  profitability,  and  in 
accordance with the Company’s market risk management policy, the Company enters, from time 
to  time,  into  hedging  transactions  using  financial  derivatives  with  regard  to  the  dollar/NIS 
exchange  rate,  such  as  cylinder  transactions,  forward  transactions  or  writing  call  options.  The 
Company does not intend to keep material balances in Euro or Yen.   

In  the  year  ended  December  31,  2014,  the  Company  converted  to  NIS  most  of  its  cash  Euro 
balances.  Thus,  the  Company  materially  reduced  its  exposure  to  changes  in  the    dolla/Euro 
exchange rate. 

In December 2013 and in January 2014, the Company made a material private equity placement 
to  two  institutional  investors,  for  gross  consideration  amounting  to  $9.5  million  (received  in 
NIS).  In  May  2014,  the  Company  raised  a  further  $6.8  million  (received  in  NIS)  from  other 
institutional investors.  

The  Investment  Committee,  at  its  meetings  held  on  February  12,  2014  and  on  June  16,  2014, 
resolved  to  invest  the  Company’s  cash  balance  in  bank  deposits,  NIS-denominated  money 
market  funds  and  with  portfolio  managers.  The  Company  also  decided  to  hedge  its  dollar/NIS 
currency exposure through dollar/NIS put options for six-month and one-year terms. 

The  six-month  dollar/NIS  options  written  in  December  2013  expired  worthless  (so  that  the 
Company was not required to make a further payment to the bank). 

The Investment Committee, at its meeting on November 6, 2014, following the sharp revaluation 
of the dollar against the  NIS in  the  three  months preceding the  meeting,  decided to realize the 
loss and to close all dollar/NIS put options outstanding as of the said date. The cost of closing 
these options amounted to $169,000. 

Other  than  the  foregoing,  the  Company  made  no  other  investments  in  derivatives  during  the 
reported period. 

Supervisory means and policy implementation 

Supervision  of  the  market  risk  management  policy  and  implementation  thereof  lies  with  the 
Chief Risk Officer of  the Company and  with  the  Company’s investment committee  (appointed 

21 

 
 
by  the  Board  of  Directors  and  consisting  of  Board  members),  which  usually  convene  semi-
annually  or  whenever  the  Company  is  exposed  to  a  significant  event  or  required  to  make 
strategic decisions.  

The Company’s market risk management policy is supervised through other means, as follows: 
The person responsible for market risk management at the Company provides to the investment 
committee,  semi-annually,  a  report  on  market  risk  management  and  on  Company  investment 
composition, in line with the Company’s cash flow.  

10. Linkage basis report 

For  information  about  the  linkage  terms  of  monetary  balances  as  of  December  31,  2014  and 
2013, see Note 25a to the Company’s consolidated financial statements. 

11. Sensitivity analysis  

In conformity with the Regulations, below is a report on exposure to financial risks. This report 
includes sensitivity analysis to fair value of financial instruments. This sensitivity analysis tested 
the impact of market  risk on fair  value.  Sensitivity  analysis  was conducted  using 5%  and 10% 
change (upwards and downwards). Sensitivity analysis was performed in respect of: 

11.1   Sensitivity to changes in exchange rates 

-  Excess  liabilities  over  assets  on  the  NIS-linked  statement  of  financial  position  items 
(linked  and  not  linked)  for  the  amount  of  $12,974  thousands.  For  more  information 
about hedging transactions conducted by the Company, see Section 10 above. 

-  Excess  assets  over  liabilities  on  the  Euro  statement  of  financial  position  items, 

amounting to $1,249 thousands. 

-  Excess  assets  over  liabilities  on  the  Yen  statement  of  financial  position  items, 

amounting to $228 thousands. 

11.1.1 

Sensitivity to changes in dollar/NIS exchange rate (dollars in thousands): 

This sensitivity analysis is based on the exchange rate as of December 31, 2014 
- $0.2571 per NIS 1. 

Assets and liabilities 

Cash and cash 
equivalents 
Investments in 
marketable securities 
available-for sale 
Trade receivables 

Gain (loss) from 
change 

10% 
increase in 
exchange 
rate 

5% 
increase in 
exchange 
rate 

Fair value 

Gain (loss) from 
change 

5% 
decrease 
in 
exchange 
rate 

10% 
decrease 
in 
exchange 
rate 

 343 

 171 

 3,429 

 (171) 

 (343) 

 446 
 2 

 8,919 
 49 

 (446) 
 (2) 

 (892) 
 (5) 

 892 
 5 

22 

 
 
 
Other receivables 
Restricted deposit 
Trade payables 
Other accounts payable 
Derivatives 
Loans from shareholders 
Convertible notes 
Total 

13 
 13 
 (52) 
 (45) 
 (916) 
 (159) 
 (1,687) 
 (1,604) 

 7 
 7 
 (26) 
 (23) 
 (458) 
 (80) 
 (844) 
 (804) 

 131 
 131 
 (521) 
 (453) 
 (9,162) 
 (1,594) 
 (16,871) 
 (16,057) 

 (7) 
 (7) 
 26 
23 
 458 
 80 
 844 
 804 

 (13) 
 (13) 
 52 
 45 
 916 
 159 
 1,687 
1,604 

11.1.2 

Sensitivity to changes in dollar/EUR exchange rate (dollars in thousands): 

This sensitivity analysis is based on the exchange rate as of December 31, 2014 
- $1.2149 per EUR 1. 

Assets and liabilities 

Gain (loss) from change 

10% 
increase in 
exchange 
rate 

5% 
increase in 
exchange 
rate 

Gain (loss) from change 

Fair 
value 

5% decrease 
in exchange 
rate 

10% 
decrease in 
exchange 
rate 

Cash and cash equivalents 
Trade receivables 
Other receivables 
Other accounts payable 
Total 

 66 
65 
 1 
 (7) 
125 

 661 
 33 
 650 
 33 
 5 
 - 
 (3) 
 (67) 
 63   1,249 

 (33) 
 (33) 
 - 
 3 
 (63) 

 (66) 
 (65) 
 (1) 
 7 
 (125) 

11.2  Sensitivity to change in the share price (dollars in thousands): 

Gain (loss) from change 
5% 
10% 
23% 
increase 
increase 
increase 
in fair 
in fair 
in share 
value 
value 
price 

Fair value 

Gain (loss) from change 
10% 
decrease 
in fair 
value 

5% 
decrease 
in fair 
value 

23% 
decrease in 
fair value 

Convertible 
notes 
(Series L) 

 3,572 

 1,343 

 671 

 (23,726) 

 (1,002) 

 (1,616) 

 (3,460) 

On June 22, 2008 the fair value of Company convertible notes (Series A) decreased by 23%. 

11.3   Sensitivity to change in interest rate (dollars in thousands): 

Loans from shareholders 
Convertible notes (Series L)* 
Commitment to the Chief Scientist 
Total 

Gain (loss) from change 

10% 
increase in 
interest 
rate 

5% 
increase in 
interest 
rate 

Fair 
value 

Gain (loss) from 
change 

5% 
decrease 
in interest 
rate 

10% 
decrease 
in interest 
rate 

 26 
286 
10 
 322 

 (1,594) 
 (16,871) 
 (244) 
(18,710) 

 (27) 
 (294) 
 (10) 
 (331) 

 (55) 
 (596) 
 (21) 
 (672) 

 52 
565 
19 
636 

23 

 
 
 
 
 
 
 
 
*The debt component. 

11.4   Sensitivity to change in standard deviation (dollars in thousands): 

Gain (loss) from 
change 

10% 
increase in 
interest 
rate 

5% 
increase in 
interest 
rate 

Fair 
value 

Gain (loss) from 
change 

5% 
decrease 
in interest 
rate 

10% 
decrease 
in interest 
rate 

Convertible notes (Series L) 

555 

279   (23,726) 

 (282) 

 (568) 

Chapter C - Corporate Governance Aspects 

12. Charitable donations 

The Company has not adopted any policy with regard to charitable donations. The Company 
made no material charitable donations in the reported period. 

13. Directors with accounting and financial expertise 

The  Board  of  Directors  has  determined  that  the  appropriate  minimum  required  number  of 
directors with accounting and financial expertise will be two directors. As of the report date, 
the  Company  regards  the  following  directors  as  having  accounting  and  financial  expertise: 
Ms.  Miri  Katz,  Ms.  Regina  Ungar  and  Mr.  Ilan  Biran.  For  more  information  about  the 
qualifications  of  the  aforementioned  directors,  see  Chapter  15  in  Part  D  of  this  Annual 
Report. 

14. Independent directors 

On  October  7,  2014,  the  Company’s  shareholders  approved  the  amendment  of  the 
Company’s Bylaws, whereby external and independent directors would constitute a majority 
of the Board members in office. For more information see the Company’s immediate report 
convening  an  annual  and  extraordinary  general  meeting  of  the  Company’s  shareholders, 
dated September 1, 2014 (reference: 2014-01-149151).  

As of the report date, two independent directors serve on the Company’s Board of Directors 
(Dr.  Samuel  Morry  Blumenfeld  and  Mr.  Ilan  Biran)  and  two  external  directors  (Ms.  Miri 
Katz  and  Ms.  Regina  Ungar),  all  together  constituting  the  majority  of  incumbent  directors 
serving on the Company’s Board of Directors. 

15. Internal Auditor of the Company  

Item 

Details 

Name 

Mr.  Doron  Cohen,  CPA  –  Partner  at  Fahn  Kanne  Control 
Management Ltd.  (a member firm of Grant Thornton). 

Start of term in office 

July 26, 2007 

24 

 
 
 
 
Item 

Details 

Compliance with statutory 
provisions 

The  Auditor  is  in  compliance  with  provisions  of  Section 
146(b)  of  the  Companies  Law,  1999  and  the  provisions  of 
Sections 3(a) and 8 of the Internal Audit Law, 1992. 

Holding of securities of the 
Company or affiliated entity 
thereof 

As  of  the  report  date,  the  Company  is  unaware  of  any 
holdings which the firm of Fahn Kanne, CPAs has acquired, 
by  itself  or  through  employees  thereof,  of  securities  of  the 
Company or affiliated entity thereof. 

Material business or other 
relations with the Company or 
affiliated entity thereof 

None   

Is the Auditor employed by the 
Company or an external service 
provider thereto? 

Identity of the Internal Auditor’s 
supervisor within the 
organization 

Work plan 

Overseas audit or audit of 
investees 

Scope of employment 

The  Internal  Auditor  is  not  employed  by  the  Company,  but 
rather  is  an  external  service  provider  to  the  Company  (as 
Partner of Fahn Kanne Control Management Ltd. (a member 
firm of Grant Thornton)) - and has no other position with the 
Company. 

Mr. Martin Grestel, Co-chairman of the Board of Directors  

The  internal  audit  plan  is  determined  based  on  the  outcome 
of  the  risk  survey  conducted  in  the  fourth  quarter  of  2007. 
The audit plan is an annual  plan, with  the  scope and timing 
of  matters  audited  in  2014  determined  by  the  Audit 
Committee  and  by  the  Internal  Auditor  in  conformity  with 
the  risk  survey  report,  as  stipulated  by  section  149  of  the 
Companies  Law  and  in  conformity  with  the  fraud  and 
embezzlement  survey  conducted  in  the  Company  in  2010. 
The  Internal  Auditor  may  not  deviate  from  the  work  plan 
without prior approval of the Audit Committee.  

As  part  of  the  Internal  Auditor’s  2010  audit  plan,  with  a 
scope of 220 hours, the Internal Auditor conducted an audit 
of  the  U.S.  subsidiary  Itamar  Medical  Inc.,  which  was 
incorporated  and  operates  in  the  U.S.  The  audit  at  this 
subsidiary included the following matters: sales, inventories, 
customer  service,  payroll,  expenses  and  IT.  Another  audit 
was done in the second half of 2014. 

The  scope  of  employment  of  the  Internal  Auditor  and  its 
team  for  2014  was  specified  at  370  hours.  Deviation  from 
the total number of hours is only allowed subject to approval 
of  the  Audit  Committee  and  the  Board  of  Directors.  The 
Company  considers  the  scope  and  nature  of  the  Internal 
Auditor’s  work  plan 
the 
to  be 
circumstances  and  appropriate  for  implementation  of  the 

reasonable  under 

25 

 
Item 

Details 

Internal  Audit  objectives,  since  the  matters  selected  are 
material  for  the  Company  and  would  be  reviewed  from 
different aspects.  

Audit of 
operations in 
Israel (in hours) 

Audit of 
operations 
overseas (in 
hours) 

170 

- 

- 

200 

Internal Audit in 
the Company 

Internal audit in 
the subsidiary – 
Itamar Medical 
Inc. 

Based  on  information  provided  to  management  by  the 
Internal  Auditor,  the  latter  conducts  the  audit  based  on 
professional  standards  generally  accepted  in  Israel,  in 
conformity with professional guidelines for internal audit, in 
conformity  with  the  Internal  Audit  Law  and  in  conformity 
with 
the  Companies  Law.  The  Company’s  Board  of 
Directors  relies  on  the  Internal  Auditor’s  report  with  regard 
to the latter’s compliance with professional standards applied 
in conducting the audit. 

The Internal Auditor has full, unrestricted, direct access to IT 
systems  and  to  financial  data  for  conducting  the  audit,  in 
conformity with Section 9 of the Internal Audit Law - both in 
the Company and in its subsidiaries. With regard to internal 
audit of the U.S. subsidiary in 2010 and in 2014, the Internal 
Auditor travelled to the U.S. for a week to conduct his audit. 
The  audit  included  meetings  with  staff  at  the  office, 
interviews as well as physical and evidentiary audit. 

Findings  of  the  Internal  Auditor  are  regularly  reported  in 
writing,  throughout  that  year,  to  the  Chairman  of  the  Board 
of  Directors,  to  the  CEO,  to  the  Chairman  of  the  Audit 
Committee and to the Company’s Independent Auditors. The 
Audit  Committee  discusses  the  Internal  Auditor’s  findings 
and  determines  the  schedule  and  persons  responsible  for 
implementation  of  those  recommendations  approved  by  the 
Audit Committee. 

On  March  23,  2014,  the  Audit  Committee  discussed  the 
Internal  Auditor’s  report  with  regard  to  implementation  of 
the  latter’s  recommendations  concerning  manufacturing  and 
manufacturing planning. 

26 

Conducting the audit 
(professional standards applied 
by the Internal Auditor in 
executing the audit plan) 

Access to information 

Internal Audit report 

Reports submitted and discussed 
during the reported period 

 
 
Item 

Details 

On  May  20,  2014,  the  Audit  Committee  discussed  the 
Internal  Auditor’s  report  with  regard  to  implementation  of 
the latter’s recommendations concerning quality assurance. 

On November 18, 2014, the Audit Committee discussed the 
Internal  Auditor’s  report  with  regard  to  implementation  of 
the latter’s recommendations concerning the U.S. subsidiary. 

On  March  19,  2015,  the  Audit  Committee  discussed  the 
Internal  Auditor’s  report  with  regard  to  the  Company’s 
budget.  

Board of Directors’ assessment of 
the Internal Auditor’s activities 

The Board of Directors believes the scope, nature, continuity 
of  operations  and  the  work  plan  to  be  reasonable  for 
achieving the Internal Audit objectives. 

Remuneration of the Internal 
Auditor 

Remuneration  of  the  Internal  Auditor  is  set  at  a  pre-
determined  rate  per  work  hour.  In  return  for  tits  work,  the 
Company would pay the Internal Auditor NIS 220 per hour. 
The Board of Directors believes that this remuneration of the 
Internal Auditor  would not influence, nor  impair the latter’s 
professional  judgment.  To  the  best  of  the  Company’s 
knowledge, the Internal Auditor does not hold any securities 
of the Company. 

16. Independent Auditor’s fee 

The firm of Somech Chaikin, CPAs is the Company’s Independent Auditor.  

The following table lists summary data with regard to the Independent Auditor’s fee for their 
services to the Group in 2013 and in 2014: 

2014 

2013  

Total pay 
(dollars in 
thousands) 

Total pay 
(dollars in 
thousands) 

Work hours 

Work hours 

3,119 

150 

3,307 

181 

Audit services, 
audit-related 
services and tax 
services 

Other services 

116 

9 

- 

- 

The  Independent  Auditor’s  fee  was  approved  by  the  Company  Board  of  Directors,  after  a 
recommendation was made by the Audit Committee; it was determined based, among others, 

27 

 
 
 
 
 
 
 
 
on  the  scope  of  work  of  the  Independent  Auditor  and  based  on  the  Company’s  past 
experience, and comparison done to audit fees in comparable public companies.  

17. Approval of the financial statements 

Management  compiles  and  prepares  the  financial  statements  and  the  Independent  Auditor 
audits  or  reviews  them.  The  Company  organ  responsible  for  overall  control  (as  defined  in 
Opinion 76 of the Institute of Certified Accountants in Israel) with regard to approval of the 
financial statements is the Board of Directors, which as of the report date consists of seven 
members:  Dr.  Giora  Yaron  (Co-Chairman  of  the  Board  of  Directors);  Mr.  Martin  Gerstel 
(Co-Chairman  of  the  Board  of  Directors);  Mr.  Gary  Ellis  (director);  Mr.  Ilan  Biran 
(independent director); Dr. Samuel Morry Blumenfeld (independent director); Ms. Miri Katz 
(external director); and Ms. Regina Ungar (external director).  

The  Company  has  resolved  that  the  Audit  Committee  would  also  serve  as  the  Company’s 
Financial  Reporting  Committee  (the  “Committee”),  in  conformity  with  provisions  of 
Companies Regulations (Provisions and Conditions regarding Financial Statement Approval 
Process), 2010. 

The  Company’s  Audit  Committee  consists  of  three  members:  Ms.  Regina  Ungar  (external 
director,  Committee  Chairperson);  Ms.  Miri  Katz  (external  director);  and  Mr.  Ilan  Biran 
(independent  director).  The  three  Committee  members  all  have  accounting  and  financial 
expertise  and  are  capable  of  reading  and  understanding  financial  statements,  and  have 
provided statements to this effect prior to their appointment. For details regarding their skill, 
education, experience and knowledge, based on which the Company regards them as having 
accounting  and  financial  expertise  and  as  being  qualified  to  read  and  understand  financial 
statements, see Section 15 in Part D of this Annual Report. 

Prior to  the meetings of  the  Committee  and  of the Board  of Directors, all  members thereof 
receive a copy of the Company’s financial statements. At the meetings of the Committee and 
of the Board of Directors, the directors have the opportunity to raise questions regarding the 
financial  statements  and  to  the  audit  or  review  process  conducted  by  the  Company’s 
Independent Auditor. The Company’s Independent Auditor, President and CEO and/or CFO 
respond to questions raised by directors, as the case may be. After discussion and responding 
to all questions raised by directors, a vote is held to approve the financial statements. After 
approval of the financial statements by the Board of Directors, the Chairman of the Board of 
Directors, the President and CEO and the CFO are authorized to sign the financial statements. 

Approval of the financial statements for the year ended December 31, 2014 consisted of two 
meetings, as follows: 

On March 19, 2015, the Committee held a meeting to form its recommendations to the Board 
of  Directors  with  regard  to  approval  of  the  financial  statements.  The  Company’s  Internal 
Auditor  and  Independent  Auditor  were  invited  to  attend  this  Committee  meeting.  The 
Committee meeting was attended by the following Committee members: Ms. Regina Ungar 
(external director, Committee Chairperson); Ms. Miri Katz (external director); and Mr.  Ilan 
Biran  (independent  director).  The  meeting  was  also  attended  by  Dr.  Giora  Yaron,  Co-
Chairman  of  the  Board  of  Directors;  Gilad  Glick,  President  and  CEO;  Mr.  Shaul  Sharoni, 
CFO;  and  the  Company’s  Independent  Auditor.  At  the  Committee  meeting,  the  following 
matters were discussed, among others: assessments and estimates with regard to the financial 
statements  for  the  year  ended  December  31,  2014;  completeness  and  appropriateness  of 
disclosure on the financial statements for the year ended December 31, 2014; changes made 

28 

 
to  accounting  policy  and  accounting  treatment  applied  to  issues  material  for  the  Company; 
valuations,  including  underlying  assumptions  and  estimates,  relied  upon  in  the  financial 
statements for the year ended December 31, 2014. The discussion included a presentation of 
the  aforementioned  matters  by  the  Company’s  CFO  and  comments  by  the  Independent 
Auditor on the matters presented. 

After  presentation  of  the  financial  statements  and  discussion  by  the  Committee,  the 
Committee  resolved  to  recommend  that  the  Board  of  Directors  approve  the  financial 
statements. The recommendations made by the Committee were provided in writing to Board 
members on March 20, 2015. 

On  March  23,  2015,  the  Board  of  Directors  held  a  meeting  to  discuss  and  approve  the 
financial  statements.  At  this  meeting,  the  Board  of  Directors  did  discuss  the  Committee’s 
recommendations  and  approved  the  Company’s  financial  statements  as  of  December  31, 
2014.  The  Board  of  Directors  considers  that  the  Committee’s  recommendations  were 
provided to the directors in a timely manner prior to the aforementioned  Board meeting, in 
view  of  the  scope  and  complexity  of  these  recommendations.  The  aforementioned  Board 
meeting was attended by the following directors: Dr. Giora Yaron, Mr. Martin Gerstel, Mr. 
Gary  Ellis,  Mr.  Ilan  Biran,  Ms.  Regina  Ungar,  Ms.  Miri  Katz  and  Dr.  Samuel  Morry 
Blumenfeld. 

Chapter D – Disclosure with Regard to Financial Reporting by the Corporation 

18. Subsequent events mentioned in the financial statements 

For  subsequent  events  in  the  financial  statements,  see  Note  28  to  the  Company’s  financial 
statements as of December 31, 2014. 

19. Critical accounting estimates 

In  preparation  of  the  financial  statements,  management  is  required  to  exercise  judgment  in 
making  estimates,  assessments  and  assumptions  which  impact  application  of  accounting 
policy and reported amounts for assets and liabilities, revenues and expenses. The estimates 
and  the  underlying  assumptions  thereof  are  regularly  reviewed.  Changes  to  accounting 
estimates  are  recognized  in  the  period  in  which  such  change  occurs.  The  following  are  the 
major assumptions made in the financial statements with regard to uncertainty as of the report 
date,  as  well  as  critical  estimates  calculated  by  the  Company,  where  a  material  changes  in 
such estimates and  assumptions  may alter the value of  assets and liabilities in  the financial 
statements for the next reporting year.  

Obligation to the Chief Scientist 

For  details  about  the  obligation  to  the  Chief  Scientist,  see  Section  18.3  of  Part  A  of  this 
report. 

Valuation of embedded warrants in convertible notes (Series L) 

In  March  2013,  the  Company  issued,  in  conjunction  with  a  public  offering  and  private 
placement  (see  Note  28b  to  the  Company’s  consolidated  financial  statements),  NIS  76 
million  par  value  convertible  notes.  The  notes  bear  interest  at  8.65%  per  annum,  with 
principal  and  interest  not-linked.  Interest  on  the  notes  is  payable  semi-annually,  from  2013 

29 

 
 
through  2018.  The  notes  are  convertible,  such  that  each  NIS  1.92  par  value  notes  may  be 
converted into one ordinary share of NIS 0.01 par value. 

In  conformity  with  IFRS,  convertible  notes  are  to  be  bifurcated  into  two  components:  a 
liability  component  with  no  conversion  rights,  which  is  measured  at  depreciated  cost  using 
the  effective  interest  method,  and  a  conversion  option  linked  to  the  Israeli  Consumer  Price 
Index,  is  measured  at  fair  value  upon  each  reporting  date.  Changes  to  fair  value  of  this 
component are recognized in the statement of operations in each period.  

The valuation was prepared by PricewaterhouseCoopers Consulting Ltd. (the “appraiser”), 
which specializes, among others, in corporate valuation, valuation of employee stock options, 
financial  instruments  and  financial  derivatives.  The  appraiser  has  no  personal  interest  in 
shares of the Company, shareholders thereof or affiliated parties thereof. The appraiser has no 
dependence on or affinity to these entities, as defined in the Companies Law, 1999. For more 
information  about  valuation  of  embedded  warrants  in  notes  (Series  L),  see  the  valuation 
report enclosed with this Annual Report. 

In valuing the conversion warrants, the valuator applied the binomial model, which allows for 
specification  of  complex  realization  and  conversion  conditions.  The  model  also  allows  for 
specification of information which is variable over time.  

Valued 
item 

Equity 
component 
of 
convertible 
notes 
Equity 
component 
of 
convertible 
notes 
Equity 
component 
of 
convertible 
notes 
Equity 
component 
of 
convertible 
notes 

Valuator 

PricewaterhouseCoopers 
Consulting Ltd. 

PricewaterhouseCoopers 
Consulting Ltd. 

PricewaterhouseCoopers 
Consulting Ltd. 

PricewaterhouseCoopers 
Consulting Ltd. 

Valuation 
date 
Effective 
as of 
February 
28, 2013 

Effective 
as of 
March  
12, 2013 

Effective 
as of 
December 
31, 2013 

Effective 
as of 
December 
31, 2014 

Valuation(1)  Resulting 
effect(2) 
- 

7,450 

Share 
price 
153.7 

Standard 
deviation 
66.1% 

Discount 
rate 
13.80% 

1,692 

- 

156.9 

65.9% 

13.63% 

13,019 

3,877 

203.7 

63.0% 

13.86% 

9,162 

(3,857) 

190.9 

62.1%

16.78% 

The  valuation  as  of  February  28,  2013,  the  date  of  the  public  offering,  is  for  NIS  62,556,000  par  value 
convertible notes; the valuation as of March 11, 2013, the date of the private placement, is for NIS 13,700,000 
par  value  convertible  notes.  The  valuation  as  of  the  report  date  is  for  total  par  value  issued  in  the  public 
offering and in the private placement. 

(1)  Data  in  dollars  in  thousands.  The  valuation  was  made  in  NIS  and  translated  into  dollars  using  the 

exchange rate upon the valuation date. 

(2)  Resulting effect in dollars in thousands, for the reported period. 

20. Warning signs 

The  Company  Board  of  Directors,  at  its  meeting  held  on  March  23,  2015,  discussed  the 
provisions of  Regulation 10(b)(14) of the  Regulations  regarding warning  signs. When such 

30 

 
 
 
warning signs occur within the corporation, a reporting entity should enclose a disclosure of 
the forecasted cash flow with details of existing and anticipated liabilities of the corporation 
over the two years following the date of the financial statements (the “forecasted cash flow 
statement”  and  the  “forecasted  cash  flow  statement  period”,  respectively)  Two  of  the 
aforementioned  warning  signs  which  occur  at  the  Company  are:  capital  deficiency  and 
continuous negative operating cash flow. 

At the Board of Directors’ meeting, the following matters were discussed, amongst others: (i) 
the  Company’s  business  plan,  which  includes  updated  targets  and  options  to  align  the 
Company with the markets in which it does business and at which it targets its products; (ii) 
data  with  regard  to  estimated  sales  volume  by  the  Company  for  the  forecasted  cash  flow 
period  (including  estimates  by  the  Company  with  regard  to  continued  proceedings  for 
adoption of insurance coverage in the U.S. for Company products by private insurers) ; (iii) 
total Company expenses for the period, adjusted for its economic and business environment; 
and  (iv)  the  Company’s  current  and  anticipated  liabilities  over  the  forecasted  cash  flow 
period, including with respect to Company notes (Series L).  

The Board also reviewed the financing sources available to the Company, as listed in section 
6  above.  The  Board  of  Directors  was  also  presented  with  the  Company’s  current  and 
anticipated liabilities over the forecasted  cash flow statement period, including with respect 
to Company’ notes (Series L).  

As  of  December 31, 2014,  the Company had  cash and cash equivalents  and investments in 
marketable securities balance of $18.3 million. 

In  view  of  the  foregoing,  even  though  as  of  December  31,  2014,  the  Company  had  capital 
deficiency and continuous negative operating cash flow, the Company’s Board of Directors 
determined  that  as  of  the  date  of  this  report,  the  existence  of  the  aforementioned  warning 
signs  does  not  indicate  a  liquidity  problem  and  that  there  was  no  reasonable  concern  that, 
during the forecasted cash flow statement period, the Company may not fulfill its current and 
anticipated  obligations  when  these  become  due.  The  Company’s  Board  of  Directors 
continued  to  review,  from  time  to  time,  the  need  for  taking  additional  measures,  including 
additional streamlining measures.  

The projected cash flow presented below includes increase in operating due to the change in 
strategy and in business focus applied by the Company, as described in Part A of this Annual 
Report, which includes expansion of its marketing efforts and focusing on relevant markets 
for the Company’s products. The Company has a streamlining plan in place, which would be 
activated should the Company fail to achieve its objectivesin order to maintain sufficient cash 
flow sources.  

The  Company’s  budget  assumes  growth  in  the  Company’s  expenses  in  coming  years.  The 
Company  has  a  streamlining  plan  in  place,  which  would  be  activated  should  the  Company 
fail to achieve its objectives. 

Below  is  the  forecasted  cash  flow  statement  for  the  24-month  period  following  January  1, 
2015 (dollars in millions):  

31 

 
 
 
January  1, 
2014 through 
December 31, 
2014 
(Forecasted) 

January  1, 
2014 through 
December 31, 
2014 
 (Actual) 

Notes 

January 1, 
2015 through 
December 31, 
2015 

January 1, 2016 
through 
December 31, 
2016 

Opening balance – 
excluding pledged 
deposits 
Own sources: 
Cash flow provided by 
operating activities 
Cash flow provided by 
financing  activities: 
Credit facility from 
major shareholders 
Issuance of shares upon 
exercise of options 
Capital raising 
Sources – from 
investees: 

Total sources 
Expected liabilities 
(expected use): 
Cash flow used in 
financing operations 
Repayment of convertible 
notes 
Interest payment on notes 
Interest payment on loan 
from shareholders 
Total uses 
Closing balance 

1 

5 

3 

5 
5 

5 

2 
2 

3 

19.0 

19.0 

18.3 

10.1 

(7.1) 

(5.1) 

(10.7) 

(10.5) 

1.9 

5.3 

3.8 
3.9 
22.9 

7.1 
2.2 

0.1 
9.4 
13.5 

1.9 

0.3 
11.8 

(0.2) 
8.7 
27.7 

7.1 
2.2 

0.1 
9.3 
18.3 

- 

- 
- 

4.4 
(6.3) 
12.0 

- 
1.7 

0.2 
1.9 
10.1 

- 

- 
- 

8.5 
(2.0) 
8.1 

- 
1.7 

0.2 
1.9 
6.2 

1.  The balance of liquid assets (including cash and cash equivalent and investments in securities 
(NIS-denominated  money  market  funds))  refers  to  the  Company  and  its  wholly-owned 
subsidiaries.  The  Company  does  not  foresee  any  restrictions  on  transfer  of  liquid  assets 
between the Company and its subsidiaries in the U.S. and Japan. 

2.  Calculated based on outstanding par value and dollar/NIS exchange rate of 3.80. 

3.  Calculated based on loan principal and dollar/NIS exchange rate of 3.80. 

In  February  2014,  the  Company  made  a  third  and  final  withdrawal  on  the  credit  facility 
provided by four shareholders, amounting to $1.9 million (in NIS) (for more information, see 
Section 24.4 of Part A of this Annual Report). 

4.  Sensitivity to exchange rate fluctuations: 

In  March  2013,  the  Company  raised  $19.5  million  (in  NIS  currency)  by  issuance  of  notes 
(Series  L)  (convertible  notes  bearing  NIS-denominated  interest  at  8.65%  per  annum),  to 
support sales and marketing growth as well as development of new applications and products 
(for more information about the notes, see Section 24.3 of Part A of this Annual Report). 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5.  In  May  2014,  the  Company  conducted  a  material  private  placement  of  shares  with  Yelin 
Lapidot Investment House Ltd. and Migdal Insurance Company Ltd. for total net consideration 
of  $6.7  million.  As  a  result,  the  Company’s  Board  of  Directors  approved,  in  July  2014,  to 
accelerate the budget against the original budget which was approved in January 2014, which 
was the basis for the 2014 forecast. 

6.  The Company reviews, from time to time, options to raise capital, including through issuance 
on the TASE or through private placement with investors in Israel and/or overseas. The funds 
to  be  raised  are  designated  to  enable  the  Company  to  realize  its  growth  potential  while 
allowing the Company to support all its other business and financial objectives and liabilities 
(including redemption of notes of various series).  

7.  In the first quarter of 2017, the first tranches of notes (Series L) and shareholders’ loans in the 
total  amount  of  NIS  45,215  thousand  ($11,626  thousand  translate  at  the  exchange  as  of 
December 31, 2014) are due. Out of this amount, an amount of  NIS 9,920 thousand ($2,551 
thousand  translate  at  the  exchange  as  of  December  31,  2014)  relates  to  notes  owned  bty  the 
major shareholders and loans from such shareholders. 

Assuming  that  the  convertible  notes  (Series  L)  (par  value  of  NIS  76.3  million  will  not  be 
converted, the cash and cash equivalents and other liquid investments of the Company with the 
addition of positive cash flows from operating activities in the first quarter of 2017 will not be 
sufficient to repay such notes.  

As mentioned in sub-section 7 above, the Company reviews, from time to time, options to raise 
capital,  but  three  is  no  assurance  that  the  Company  will  be  successful  in  raising  the  funds 
needed to repay such amounts. It should be noted that during 2013 and 2014, the company was 
able to raise capital by way of issuance convertible notes and shares to institutional investors in 
amounts  exceeding  materially  the  amount  needed  for  the  aforementioned  debt  repayment.  In 
case  that  the  market  conditions  will  not  enable  the  abovementioned  capital  raising  (or  only 
partial capital raising will occur), the Company will reduce its operating activities in order to 
reduce its operating costs in order to help itself in repaying such debt. 

In addition, on January 2015, the Company received an irrecoverable undertaking to provide a 
credit  facility  from  three  of  its  shareholders  in  the  total  amount  of  NIS  9,058,131 
(approximately  $2.3  million)  during  January  2017  through  February  28,  2017.  The  amount 
represents the amounts due to such shareholders on February 28, 2017. For more information 
see Section 24.5 of Part A of this report. 

The  Company’s  forecasted  cash  flow  and  aforementioned  information  constitute  forward-
looking  information ,  as  this  term  is  defined  in  the  Securities  Act.  Forward-looking 
information  is  uncertain  information  with  regard  to  the  future,  based  on  information  or 
estimates  currently  available  to  the  Company,  including  intents  of  or  assessments  by  the 
Company as of the publication date of this report. These assumptions depend on external and 
macro-economic factors over which the Company has no influence or limited influence. This 
information, in whole or in part, may not materialize or may materialize differently due, inter 
alia,  to  failure  of  Company  estimates  to  materialize  with  regard  to  Company  revenues  and 
expenses  over  the  forecasted  cash  flow  statement  period,  exchange  rate  fluctuations, 
increasing  competition  in  markets  in  which  the  Company  does  business  and  any  other  risk 

33 

 
 
 
 
 
 
 
factors for the Company, technology innovations, lack of sufficient reimbursement for use of 
Company products. 

34 

 
 
 
Chapter E – Specific Disclosure for Noteholders 

21.  Additional information with regard to outstanding convertible notes (Series L) 

21.1.  Information with regard to notes 

Convertible notes (Series L) 

First issuance date on the TASE:  March 3, 2013 

Par value upon issue: 

NIS 62,556,000 par value (in March, soon after the 
public issuance, the Company extended this notes 
series by private placement of NIS 13,700,000 par 
value notes  (Series L)). 

Par value as of December 31, 
2013:  

76,256,000 

Par value (according to linkage 
terms) as of December 31, 2014: 

76,255,260 

Accrued interest as of December 
31, 2014: 

$576 thousand 

Fair value in the financial 
statements as of December 31, 
2014: 

$22,667 thousand (includes $9,162 thousand with 
respect to the conversion component including 
accrued interest). 

Traded on stock exchange: 

Traded on the TASE. 

Value on the TASE as of March 
20, 2015: 

NIS 92,726 thousand (for NIS 76,255 thousand par 
value). 

Type of interest: 

Fixed interest at a rate of 8.65% per annum. 

Principal payment schedule: 

Interest payment schedule: 

Principal is payable in two installments on February 
28 of each year from 2017 through 2018 (inclusive). 

Interest for these notes is payable semi-annually on 
February 28 and August 28 of each year from 2013 
through 2018 (inclusive). 

Linkage basis and linkage terms:  Not-linked. 

Are the notes convertible: 

Yes. NIS 1.92 par value notes for 1 ordinary share 
(subject to adjustments in conformity with terms and 
conditions of the notes). 

Company right to call for early 
redemption or forced 
conversion: 

Guarantee of payment of 
Company liabilities in 
conformity with the Deed of 
Trust: 

None  . 

None   

35 

 
 
 
Is the note series material: 

Yes 

Convertible notes (Series L) 

The Deed of Trust includes 
adjustment provisions for 
conversion terms of the notes 
upon occurrence of any of the 
following events: 

Payments made during or after 
the reported period: 

Additional information: 

bonus share distribution; rights issuance; dividend 
distribution. 

During the year ended on December 31, 2014 interest 
in the amount of $1,872 thousand was paid and on 
February 28, 2015 an additional interest in the 
amount of $837 thousand was paid. 

For more information about notes  (Series L), 
including causes for demanding immediate 
redemption, see shelf offering report dated February 
27, 2013 (reference: 2013-01-049497) which 
includes the Deed of Trust. 

21.2.  Details of the Trustee for notes: 

Name of trust company: 

Reznick, Paz, Nevo Trustees Ltd. 

Address for serving documents: 

14 Yad Harutzim Street, Tel Aviv 

Convertible notes (Series L) 

Telephone: 

Fax: 

Email: 

Person  responsible  for  notes  on 
behalf of the Trustee: 

03-6389200 

03-6389222 

yossi@rpn.co.il 

Mr. Yossi Reznik 

21.3.  Information with regard to note conversion 

Notes (Series L) 

Securities into which the notes 
may be converted: 

Company ordinary shares 

Par value per share: 

NIS 0.01 

Price per share on the TASE 
on December 31, 2013: 

NIS 1.909 

Conversion ratio: 

Each NIS 1.92 par value of notes (Series L) may be 
converted into one ordinary share of NIS 0.01 par 
value, subject to adjustments in conformity with 

36 

 
 
 
 
 
 
 
 
Highlights of conversion terms 
and conditions: 

Adjustments for dividend 
distribution: 

Notes (Series L) 

terms and conditions of the notes. 

On any trading day at the TASE from the listing date 
for trading on the stock exchange through February 
12, 2018 (the “final conversion date”), in 
conformity with stock exchange guidelines, except 
for the following dates: (1) between February 13, 
2017 and February 28, 20171, but if the final 
conversion date prior to the partial redemption occur 
on a non-trading day, the conversion date would 
postponed to the next trading day; and except for (2) 
on the effective date for bonus share distribution, for 
offering by way of rights, for dividend distribution, 
for share capital split / reverse split / reduction (each 
of these, hereinafter: “a corporate event”) 
(hereinafter: “the conversion period”). Moreover, 
should the Ex-day for a corporate event occur prior to 
the effective date for a corporate event, no conversion 
would be made on said Ex-day. 

Should the Company distribute any dividends during 
existence of the conversion right of convertible notes 
(Series L), the conversion rate would be multiplied 
by the ratio of the base ex-dividend price and the 
closing price per share on the stock exchange on the 
most recent trading day prior to the ex-dividend date. 
The would disclose in an Immediate Report the 
adjusted exercise rate prior to start of trading on the 
day when shares are to be traded ex-dividend. 

21.4.  Information about the Company’s right to call for early redemption 

Notes (Series L) 

In  case  of  de-listing  from  the 
stock exchange: 

At the Company’s discretion: 

None   

None   

21.5.  Notes (Series L) stipulate a list of events which, should they occur, would constitute cause 
for  demanding  immediate  repayment  of  the  notes,  including  the  following  events  (which 
are listed in summary, where the full text is listed in the shelf offering report issued by the 
Company  on  February  27,  2013  (reference:  2013-01-049497)  with  the  enclosed  Deed  of 
Trust). 

a.  Should the Company fail to publish any financial statements it is liable to publish by 

law, within 30 days from the deadline for such mandatory publication. 

1   The three days prior to the effective date for partial redemption through the partial redemption date. 

37 

 
 
 
                                                      
b.  Should  another  note  series  issued  by  the  Company,  or  a  loan  extended  to  the 
Company by any lender, exceeding 30 million or 10% of the Company’s financial 
debt, whichever is lower, be called for immediate repayment by a noteholder and/or 
by  the  trustee  for  said  note  series  and/or  by  the  lender,  and  the  demand  for 
immediate repayment has not been rescinded within 30 days  from the said date of 
demand for immediate repayment. 

c.  In case of change to the Company’s operations, such that the Company would cease 
to  operate  in  the  field  of  medical  devices  based  on  technology  for  monitoring  the 
PAT  signal  developed  by  the  Company,  without  prior  consent  of  the  General 
Meeting of the noteholders (by a simple majority). 

d.  Should  the Company sell to  a  third party  (other  than a  company  controlled  by the 
Company) most of its assets within six consecutive months, without prior consent of 
the General Meeting of noteholders (by a simple majority). 

e.  Should the Company distribute dividends to its shareholders in excess of 50% of the 
Company’s  earnings  which  are  distributable  by  law,  based  on  the  Company’s 
audited  or  reviewed  consolidated  financial  statements,  as  the  case  may  be, 
accumulated as from October 1, 2012, net of previous dividend distributions made 
as from the first issuance of the notes (Series L) on March 3, 2013. 

f.  Should  any  of  the  three  major  shareholders  of  the  Company:  Medtronic 
International  Technology,  Inc.(“Medtronic”),  Dr.  Giora  Yaron  and  Mr.  Martin 
Grestel, sell or transfer to a third party (other than an entity controlled thereby) all 
or  part  of  the  Company’s  shares  they  hold  as  of  the  publication  date  of  the  shelf 
offering report used in the first offering of the notes (Series L), i.e. March 3, 2013, 
subject  to  exceptions  set  forth  in  the  Deed  of  Trust  for  the  notes  (Series  L),  as 
follows: 

- 

- 

Each  of  Medtronic,  Dr.  Giora  Yaron  and  Martin  Grestel  may  sell  and/or 
transfer Company shares among themselves. 

Each  of  Medtronic,  Dr.  Giora  Yaron  and  Martin  Grestel  may  sell  and/or 
transfer  Company  shares  acquired  after  publication  of  the  shelf  offering 
report used in the first offering of the notes (Series L). 

Medtronic,  Dr.  Giora  Yaron  and  Martin  Grestel  committed  to  the  Company  not  to 
sell their Company’s shares other than subject to the aforementioned restriction. 

g.  Should any of the three major shareholders of the Company: Medtronic, Dr. Giora 
Yaron and Mr. Martin Grestel, sell or transfer to a third party (other than an entity 
controlled thereby) all or part of the notes (Series L) they acquired by public tender 
in the first offering of the notes (Series L), i.e. March 3, 2013 - subject to exceptions 
set forth in the Deed of Trust for the notes (Series L), as follows: 

38 

 
- 

- 

Each  of  Medtronic,  Dr.  Giora  Yaron  and  Martin  Grestel  may  convert  into 
shares  (in this section: the “Conversion  Shares”)  those notes they  acquired 
by  public  tender  in  the  first  offering  of  the  notes  (Series  L),  if  the  closing 
price  per  Company  share  on  the  TASE  exceeded  (over  a  period  of  10 
consecutive  trading  days  prior  to  the  conversion  date,  but  not  more  than  30 
days prior there to) 150% of the note conversion rate. 

Each of Medtronic, Dr. Giora Yaron and Mr. Martin Grestel may sell and/or 
transfer the Conversion Shares at any time. 

Medtronic, Dr. Giora Yaron and Mr. Martin Grestel committed to the Company not 
to sell their notes (Series L) acquired in the public offering. 

21.6.  Compliance with terms and conditions pursuant to the Deeds of Trust: 

To  the  best  of  the  Company’s  knowledge,  as  of  the  report  date,  the  Company  is  in 
compliance with all terms and conditions of Deed of Trust for the notes (Series L) and no 
conditions give cause to demanding immediate redemption of the notes (Series L).  

The Company’s Board of Directors wishes to  thank Group’s management and employees 
for their diligent work and contribution to the Company’s success. 

Dr. Giora Yaron 
Co-Chairman of the Board 
of Directors 

Gilad Glick 
President and CEO 

Date: March 23, 2015  

39 

 
 
 
 
 
ITAMAR MEDICAL LTD. 

FINANCIAL STATEMENTS 
AS OF DECEMBER 31, 2014 

 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  

CONSOLIDATED FINANCIAL STATEMENTS AS OF DECEMBER 31, 2014 

Table of Contents 

Consolidated Statement of Financial Position as of December 31, 2013 and 2014 

Consolidated Statements of Operations for the Years Ended December 31, 2012,  
     2013 and 2014 

Consolidated Statements of Comprehensive Income (Loss) for the Years Ended  
     December 31, 2012, 2013 and 2014 

Consolidated Statement of Changes in Capital deficiency for the Years Ended  
    December 31, 2012, 2013 and 2014 

Consolidated Statements of Cash Flows for the Years Ended December 31, 2012, 
    2013 and 2014 

Notes to the Consolidated Financial Statements 

Page 

3 

5 

6 

7 

10 

11 

- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION 

Assets 

Current assets: 

Cash and cash equivalents 
Investments in marketable securities available-for-sale 
Trade receivables 
Other receivable 
Inventories 

Total Current Assets 

Non-current assets: 
Restricted deposits  
Prepaid expenses 
Fixed assets 
Intangible assets 

Total non-current assets 

Note 

15 
15 
14 

26C 

12 
13 

December 31, 

2014 
2013 
U.S. dollars in thousands 

       9,417  
 8,919  
 3,195 
 606  
 1,432  

       11,950  
 6,931  
 2,048  
 629  
 1,090  

 23,569  

 22,648  

 131  
109 
 550  
 206  

 996  

 314  
111 
 481  
 341  

 1,136  

Total assets 

          24,565  

      23,784  

The accompanying notes are an integral part of these financial statements. 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION 

Liabilities 

Current liabilities: 
Trade payables 
Short-term employee benefits 
Current maturities of convertible notes 
Derivative instruments 
Provisions 
Accrued expenses 
Other accounts payable 

Total current liabilities 

Non-current liabilities: 

Convertible notes, net of current maturities 
Loans from shareholders 
Derivative instruments 
Long-term employee benefits 
Other long-term payables 

Total non-current liabilities 

Total liabilities 

Capital deficiency: 
Ordinary shares  
Additional paid-in capital 
Capital reserve in respect of transactions with shareholders 
Capital reserve in respect of currency translation adjustments 
Capital reserve in respect of securities available-for-sale 
Accumulated deficit 

Total capital deficiency 

Total liabilities, net of capital deficiency 

Note 

18 
19 
20 
22 

23 

19 
27c 
20 
18 
26a,b 

16 

December 31, 

2014 
2013 
U.S. dollars in thousands 

           1,083 
149 
 -  
 -  
 350  
1,177 
 1,953  

           704  
172 
 7,198  
8 
 271  
1,133 
 1,930  

 4,712  

 11,416  

 12,929  
 1,634  
 9,162  
76 
 822  

 24,623  

 29,335  

 467  
 80,242  
1,151  
(9) 
(454) 
(86,167) 

 12,740  
 -  
 13,031  
90 
 1,150  

 27,011  

 38,427  

 385  
 68,238  
 935  
 (55)  
 242  
(84,388) 

(4,770) 

(14,643) 

      24,565  

     23,784  

Dr. Giora Yaron 
Chairman of the Board of Directors 

Gilad Glick 
Chief Executive Officer 

Shaul Sharoni 
Chief Financial Officer 

Approval date of the financial statements:  March 23, 2015 

The accompanying notes are an integral part of these financial statements. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  

CONSOLIDATED STATEMENTS OF OPERATIONS 

Revenues 
Cost of revenues 

Gross profit 

Operating expenses: 

Selling and  marketing expenses 
Research and development expenses 
General and administrative expenses 

Operating loss   

Financial income (expenses) 
Financial expenses   
Gain (loss) from  change in fair value of 

derivatives instruments, net 
Financial income (expenses), net   

Income (loss) before income taxes 

Income taxes 

Net income (loss)  

Earnings (loss) per share: 

Basic (in U.S. dollars) 

Diluted (in U.S. dollars) 

Year Ended December 31, 
2013 

2012 

2014 

Note 

U.S. dollars in thousands (except per share data) 

5 
6 

7 
8 
9 

10 
10 

11 

17 

17 

       16,387  
(4,798) 

       13,337  
(4,258) 

       13,426  
(3,802) 

 11,589  

 9,079  

 9,624  

 8,436  
 2,017  
 4,745  

(3,609) 

 (468)  
(2,817) 

3,743 
458 

(3,151) 

 (124)  

 7,396  
 1,893  
 4,997  

(5,207) 

 829  
(5,235) 

(3,350) 
(7,756) 

(12,963) 

 44  

 5,685  
 1,692  
 2,762  

(515) 

 275  
(2,436) 

 2,992  
 831  

 316  

 201  

     (3,275 

     (12,919) 

             517  

        (0.02) 

        (0.09) 

           0.01  

        (0.02) 

        (0.09) 

0.00  

The accompanying notes are an integral part of these financial statements. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

Note 

Net income (loss)  

     (3,275) 

     (12,919) 

        517  

Other comprehensive income (loss): 
Items that will never be reclassified to the  

Statement of operations: 
Remeasurement of defined benefit plan, net of tax 

18 

Total  

Other comprehensive income (loss)  items that are or 
may be reclassified to the statement of operations 
Currency translation differences  
Net changes in fair value of marketable 

Securities available-for-sale, net of tax 

Net changes in fair value of marketable securities    
    available-for-sale, net of tax classified to the  
    statement of operations 

Total 

Total other comprehensive income (loss), net of tax  

21 

21 

46 

 (696)  

- 

 (650)  

  (629)  

(35) 

(35) 

(55) 

 242  

- 

 187  

 152  

(7) 

(7) 

 -  

-  

83 

 83  

 76  

Total comprehensive income (loss) 

     (3,904) 

     (12,767) 

         593  

The accompanying notes are an integral part of these financial statements. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  

CONSOLIDATED STATEMENTS OF CHANGES IN CAPITAL DEFICIENCY 

Ordinary 
share capital 

Additional 
paid-in 
capital 

Capital reserve 
in respect of 
transactions 
with 
shareholders 

Capital reserve 
in respect of 
currency 
translation 
adjustments 
U.S. dollars in thousands 

Capital reserve 
in respect of 
securities 
available-for- 
sale 

Accumulated 
deficit 

Total 

For the year ended December  31, 2014:  

Balance as of January 1, 2014  

 385  

 68,238  

 935  

 (55)  

 242  

 (84,388)  

 (14,643)  

Total comprehensive loss for the year: 
Loss for the year  
Other comprehensive income for the year, 

net of tax  

Total comprehensive loss for the year  
Transactions recognized directly in 

equity: 

Exercise of options 

Private issuance of ordinary shares 

Share-based payment  
Capital reserve from transactions with 

shareholders 

- 

- 

- 

5 

77 

- 

- 

- 

- 

- 

300

11,704 

 - 

 - 

Balance as of December 31, 2014 

467 

80,242

The accompanying notes are an integral part of these financial statements. 

- 

- 

- 

- 

216

1,151

7 

 - 

 46 

 46 

- 

- 

- 

- 

 - 

 (

3,275

 )

 (

3,275

 )

( 

696

)

(
696

)

 21 

 (

3,254

 )

(
629

 )

 (

3,904

 )

- 

- 

- 

- 

- 

- 

1,475 

305 

11,781 

1,475 

- 

216 

(9) 

(
454

)

 (

86,167

 )

 ( 

4,770

 )

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  

CONSOLIDATED STATEMENTS OF CHANGES IN CAPITAL DEFICIENCY 

Ordinary 
share capital 

Additional 
paid-in 
capital 

Capital reserve 
in respect of 
transactions 
with 
shareholders 

Capital reserve 
in respect of 
currency 
translation 
adjustments 
U.S. dollars in thousands 

Capital reserve 
in respect of 
securities 
available-for- 
sale 

Accumulated 
deficit 

Total 

For the year ended December  31, 2013:  

Balance as of January 1, 2013  

 338  

 63,704  

 650  

Total comprehensive loss for the year: 
Loss for the year  
Other comprehensive income for the year, 

net of tax  

Total comprehensive loss for the year  
Transactions recognized directly in 

equity: 

Exercise of options 

Private issuance of ordinary shares 

Share-based payment  
Capital reserve from transactions with 

shareholders 

Early repayment of loan from shareholders 

- 

- 

- 

15 

32 

- 

- 

- 

- 

- 

- 

386

4,148 

 - 

 - 

- 

Balance as of December 31, 2013  

385 

68,238

The accompanying notes are an integral part of these financial statements. 

- 

- 

- 

- 

285

- 

935

8 

- 

 - 

 )55(

 )55(

- 

- 

- 

- 

- 

 -  

 (71,112)  

 (6,420)  

 - 

242

242

- 

- 

- 

- 

- 

 (

12,919

 )

( 

12,919

 )

 )35( 

152

 (

12,954

 )

 (

12,767

 )

- 

- 

143 

- 

(
465

)

401 

4,180 

143 

285 

(
465

)

(55) 

242 

 (

84,388

 )

 ( 

14,643

 )

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ordinary 
share capital 

Additional 
paid-in 
capital 

Capital reserve 
in respect of 
transactions 
with 
shareholders 

Capital reserve 
in respect of 
currency 
translation 
adjustments 
U.S. dollars in thousands 

Capital reserve 
in respect of 
securities 
available-for- 
sale 

Accumulated 
deficit 

Total 

For the year ended December  31, 2012:  

Balance as of January 1, 2012  

 332  

 63,563  

 331  

Total comprehensive loss for the year: 
Income for the year  
Other comprehensive income for the year, 

net of tax  

Total comprehensive loss for the year  
Transactions recognized directly in 

equity: 

Exercise of options 

Share-based payment  
Capital reserve from transactions with 

shareholders 

Notes converted into shares  

- 

- 

- 

6 

- 

- 

- 

- 

- 

- 

135

 - 

 - 

6 

Balance as of December 31, 2012  

338 

63,704

The accompanying notes are an integral part of these financial statements. 

- 

- 

- 

- 

319

- 

650

9 

- 

 - 

- 

- 

- 

- 

- 

- 

- 

)83(

 (72,030)  

 (7,887)  

 - 

83 

83 

- 

- 

- 

- 

- 

517 

(7) 

510 

- 

408 

- 

- 

517 

76 

593 

141 

408 

319 

6 

 (

71,112

 )

 ( 

6,420

 )

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  
CONSOLIDATED STATEMENTS OF CASH FLOWS  

Cash flows from operating activities: 

Net income (loss)  
Adjustments for: 

Depreciation and amortization 
Gain from sale or disposition of property, plant and equipment 
Change in provision for doubtful and bad debt 
Net financial expenses 
Gain (loss) from  change in fair value of derivatives 

instruments, net 

Changes in capital reserve from transactions with shareholders 
Share-based payment  
Changes in: 

Trade receivables 
Other receivables 
Inventories 
Trade payables 
Other long-term payable 
Employee benefits 
Provisions 
Other accounts payable and accrued expenses 
Income tax expenses (tax credit) 

Taxes (paid) received  
Interest received  
Interest paid  

Net cash used in operating activities 

Cash flows from investing activities 

Purchase of available-for-sale securities 
Proceeds from writing options 
Proceeds from sale of  available-for-sale securities 
Investment in deposits and pledged deposits 
Proceeds from deposits and pledged deposits 
Purchase of fixed assets and intangible assets 
Proceeds from settlement of derivatives 
Development costs recognized as intangible assets 

Net cash provided by (used in) investing activities 

Cash flows from financing activities 

Proceeds from issuance of share capital 
Proceeds from issuance of warrants 
Repayment of notes 
Loans received from shareholders 
Proceeds from issuance of convertible notes 
Repayment of shareholders’ loan 
Proceeds from exercise of stock options 

Net cash provided by (used in) financing activities 

Net increase (decrease) in cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Effect of exchange rate changes fluctuations on cash and 
 cash-equivalents 

Cash and cash equivalent  at end of year  

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

     (3,275) 

     (12,919) 

            517  

 324  
 -  
 46  
 2,598  

(3,743) 
 33  
 1,475  

(
1,175

)
25 
)
(
445
432 
)
(
328
(16) 
79 
 250  
204 
(80) 
40 
(2,247) 

(5,443) 

(2,897) 
)
(
134
 -  
- 
57  
(202) 
 -  
 -  

(3,176) 

(
5,156

 12,031  
- 
)
 - 
- 
- 
 305  

 6,930  

(
1,689

)

11,950  

 400  
 13  
 117  
 3,763  

 3,350  
 11  
 143  

 609  
(297) 
 526  
(155) 
 723  
(2) 
(14) 
 645  
(20) 
(24) 
 104  
(1,735) 

(4,762) 

(6,602) 
 10  
 -  
(2,504) 
 2,790  
(104) 
 190  
 -  

(6,220) 

 4,282  
 9,143  
(4,856) 
 -  
 10,784  
(3,620) 
 401  

 16,032  

 5,050  

 6,262  

 330  
 -  
 115  
 2,157  

(2,992) 
 -  
 408  

(83) 
(52) 
(484) 
 52  
(45) 
(56) 
(176) 
(28) 
(105) 
(96) 
 56  
(1,240) 

(1,722) 

 -  
 -  
 2,294  
(620) 
 710  
(102) 
 -  
(28) 

 2,254  

 -  
 -  
(6,507) 
 1,757  
 -  
 -  
 141  

(4,609) 

(4,077) 

 10,197  

(
844
)

 638  

 142  

        9,417  

       11,950  

          6,262  

The accompanying notes are an integral part of these financial statements. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 - GENERAL 

a.  Reporting entity 

Itamar Medical Ltd. (the “Company”) is domiciled and was incorporated in Israel on January 15, 
1997. The  Company’s  registered  office is  at  9  Halamish  Street,  Caesarea,  Israel.  The  Company’s 
securities are registered for trade on the Tel Aviv Stock Exchange Ltd. (“TASE”).  

The  Company,  together  with its  subsidiaries,  is  engaged  in research and  development,  marketing, 
selling  and  leasing  of  non-invasive  medical  devices  and  associated  support  services  for  the 
diagnosis  and  assessment  of  various  medical  conditions,  including  cardiology  desease  and  sleep 
breathing  disorders.  The  unique  proprietary  technology  developed  by  the  Company  is  capable  of 
non-invasively  recording,  measuring  and  analyzing  the  Peripheral  Arterial  Tonometry;  PATTM 
(“PAT”) signal. 

The PAT signal accurately measures the changes in the patient’s peripheral arterial pulse volumes 
as well as various parameters of arterial activity. The peripheral arterial volume is measured, using 
the  PAT  technology,  by  way  of  a  thimble-shaped  probe,  which  fits  over  the  patient’s  finger  and 
transmits information to a computer-based processing system, which monitors the PAT® signal and 
diagnoses the patient’s medical condition. 

The  Company  develops and  markets  two  medical  devices that  are based  on  our  PAT  technology: 
WatchPATTM  (“WatchPATca  and  EndoPATTM  (“EndoPAT”).  The  WatchPAT  device  diagnoses 
sleep breathing disorders, which are proven to be a major contributor to heart disease, and if treated, 
improve  success  rates  of  cardiac  procedures.  The  EndoPAT  device  diagnoses  endothelial 
dysfunction, which is a proven predictive marker of cardiovascular disease.  
The  Company  has  two  wholly-owned  subsidiaries,  a  U.S.  subsidiary  and  a  Japanese  subsidiary.  
The  U.S.  subsidiary,  Itamar  Medical  Inc.,  provides  distribution,  marketing  and  sales  promotion 
services for Company products in North America. The Japanese subsidiary, Itamar Medical Japan 
Co. Ltd., was incorporated in Japan in 2013 to provide distribution, marketing and sales promotion 
services  for  Company  products  in  Japan.  The  balance  of  the  Company’s  investment  in  the  U.S. 
subsidiary and in the Japanese subsidiary as of December 31, 2014 amounted to debit balances of 
$148 thousand and debit balance of$108 thousand, respectively. The Group’s consolidated financial 
statements include the accounts of the Company and its subsidiaries. 

b.  The Company’s operational status 

As of December 31, 2014, the Company had a capital deficiency of $4,770 thousand and negative 
cash flows from operating activities of $5,443for the year ended December 31, 2014. 

The  Company’s  management  and  Board  of  Directors  are  of  the  opinion  that  based  on  the 
continuation  of  the  positive  trend  in  the  Company’s  results  of  operations,  the  irrecoverable 
undertaking  from  January  2015  to  provide  a  credit  facility  from  three  of  its  shareholders  (as 
described  below)  and  the  ability  to  adjust  the  Company’s  budget  to  changes  in  its  business,  the 
Company has enough funds to continue its business operation in the foreseeable future. 

During the years ended December 31, 2013 and 2014, the Company was able to raise capital by way 
of issuance of convertible notes and shares to the public and to institutional investors in Israeli in 
the total amount of approximately $37 million. 

In  addition,  on  January  2015,  the  Company  received  an  irrecoverable  undertaking  to  provide  a 
credit facility from three of its shareholders in the total amount of approximately $2.3 million (see 
Note 28). 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 - GENERAL 

In  the  first  quarter  of  2017,  the  Company  will  have  to  repay  principal and  interest  of  convertible 
notes which were issued in a public offering and a private placement. The repayment is estimated 
by  the  Company  to  be  approximately  $10.  6  million, as  well  as  principal and interest  in  the  total 
amount of $1.1 million relating to a loan received in February 2014 from four major shareholders. 

The  Company  reviews  regularly  the  sources  of  funds  available  to  finance  its  operations  and 
servicing its debt, including options to raise capital. In addition, management reviews regularly its 
operating  results,  compared  to  its  budget  and  is  prepared  to  respond  to  a  shortage  in  funds  by 
reducing its operating expenses in case it does not meet its goals.   

c.  Definitions 

In these financial statements: 

The Company 

Subsidiary/investee  

The Group   

Related parties 

- 

- 

- 

  - 

Itamar Medical Ltd. 

Companies whose financial statements are consolidated,  
directly  or  indirectly,  with  the  financial  statements  of  the 
Company. 

Itamar Medical Ltd. and its subsidiaries 

Within its meaning in IAS 24 (2009), “Related Party 
Disclosures”. 

Interested parties 

Within  their  meaning  in  paragraph  (1)  of  the  definition  of

- 
            “interested party” in section 1 of the Securities Law-1968. 

      NIS. 

-           New Israeli shekel 

     Israeli CPI                             -           The consumer price index as published by the Central Bureau 

of Statistics in Israel 

NOTE 2 - BASIS OF PREPARATION  

a.  International accounting standards 

The  consolidated  financial  statements  of  the  Group  have  been  prepared  in  accordance  with 
International Financial Reporting Standards (”IFRS”), which include standards and interpretations 
as  issued  by  the  International  Accounting  Standards  Board  (“IASB”)  and  include  additional 
disclosures  required  by  the  Israeli  Securities  (Preparation  of  Annual  Financial  Statements) 
Regulations, 2010.  

The  consolidated  financial  statements  were  authorized  for  issuance  by  the  Company’s  Board  of 
Directors on March 23, 2015. 

b.  Functional currency and presentation currency 

These  consolidated  financial  statements  are  presented  in  U.S.  dollar  (“dollar”),  which  is  the 
Company’s  functional  currency,  and  have  been  rounded  to  the  nearest  thousand  unless  otherwise 
indicated. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - BASIS OF PREPARATION (CONTINUED) 

The  dollar  is  the  currency  that  represents  the  principal  economic  environment  in  which  the 
Company operates. 

c.  Basis of measurement 

These consolidated financial statements have been prepared on the historical cost basis, except for 
the assets and liabilities listed below: 

•  Derivative and other financial instruments measured at fair value through profit or loss. 
•  Financial instruments classified as available-for-sale. 
•  Provisions. 
•  Assets and liabilities for of employee benefits; 
•  Share-based payments for which the grant date have not yet been determined; 
•  Deferred tax assets and liabilities. 

For further information regarding the measurement of these assets and liabilities, see Note 3.  

The value of non-monetary assets and equity items that were measured on the historical cost basis 
was adjusted to changes in the Israeli CPI until December 31, 2003, since until that date the Israeli 
economy was considered hyperinflationary. 

d.  Operating cycle 

The Group’s operating cycle is one year. As a result, current assets and current liabilities include 
also  items  the  realization  of  which  is  intended  and  anticipated  to  take  place  within  the  operating 
cycle of these operations of up to three years. 

e.  Use of judgments and estimates  

The  preparation  of  financial  statements  in  conformity  with  IFRS  requires  management  to  make 
judgments,  estimates  and  assumptions  that  affect  the  application  of  accounting  policies  and  the 
reported  amounts  of  assets,  liabilities,  income  and  expenses.  Actual  results  may  differ  from  these 
estimates. 

The preparation of accounting estimates used in the preparation of the Group’s financial statements 
requires management of the Company to make assumptions regarding circumstances and events that 
involve considerable uncertainty. Management of the Company prepares the estimates on the basis of 
past experience, various facts, external circumstances, and reasonable assumptions according to the 
pertinent circumstances of each estimate. 

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting 
estimates are recognized in the period in which the estimates are revised and in any future periods 
affected. 

Information about assumptions made by the Group with respect to the future, and other reasons for 
uncertainty with respect to estimates that have a significant risk of resulting in material adjustment 
of  carrying  amounts  of  assets  and  liabilities  during  the  next  financial  year  are  included  in  the 
following notes: 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - BASIS OF PREPARATION (CONTINUED) 

•  Note 3j - Provision for warranties – the Group estimates the amounts it will be required to pay 

with respect to basic warranty for sale of its products. 

•  Note  3k  -  Revenue  recognition  –  for  determination  of  separate  sale  prices  for  components,  in 

conjunction with revenue recognition for multi-component transactions, see Note 3k. 

•  Note 25 – fair value of non-trading derivatives – as to the computation of the fair value of the 

warrants embedded in convertible notes, see Note 4b. 

•  Note 26 a - Liability to pay royalties to the Office of the Chief Scientist of the Israeli Ministry of 
Economy (the “OCS”) – in estimating its liability to the OCS, the Group forecasts the amount 
payable based on future sales. 

f.  Capital management - objectives, procedures and processes 

It is management policy to maintain capital base in order to preserve the ability of the Company to 
further invest resources in development and expansion of the Company’s marketing and distribution 
channels, in order to develop and market additional applications of the PAT® signal and the PAT® 
technology, to meet its obligations - including to holders of its convertible notes - and to provide 
returns to its shareholders and benefits to other stakeholders in the Company, such as lenders and 
the Company’s employees. 

g.  Change in estimates 

On November 25, 2014, the Israeli Securities Authority published Accounting Staff Position Paper 
No. 21-1 according to which a financial market for high quality corporate bonds exists in Israel (the 
“Position Paper”), for the purpose of determining the discount rate of an NIS-denominated defined 
benefit  obligation  and other  long-term  benefits  in  accordance  with  IAS  19,  “Employee  Benefits”. 
According  to  the  Position  Paper,  the  transition  from  using  the  yield  rate  of  government  bonds  to 
using the yield rate of high quality corporate bonds should be applied prospectively. 

The  effect  of  the  change  in  the  discount  rate  as  aforesaid  is  a  decrease  in  the  defined  benefit 
obligation in the amount of $62 thousand. 

h.  Changes in accounting policies 

As from January 1, 2014, the Group applies the new standards and amendments described below: 

(1)  Amendment to IAS 32, “Financial Instruments: Presentation”  

The  amendment  clarifies  that  an  entity  currently  has  a  legally  enforceable  right  to  offset  the 
amounts recognized if such right is not contingent on a future event, and it is enforceable in the 
normal course of business and, in the event of default, insolvency or bankruptcy of the entity 
and of all counter-parties. 

The  amendment  was  applied  on  a  retrospective  basis.  Application  of  the  amendment  did  not 
have an effect on the consolidated financial statements. 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2 - BASIS OF PREPARATION (CONTINUED) 

(2)  Amendment  to  IAS  36,  “Impairment  of  Assets”:  Recoverable  Amount  Disclosures  for 

Non-Financial Assets  

The  amendment  includes  new  disclosure  requirements  for  situations  in  which  impairment  is 
recognized  and  the  recoverable  amount  is  based  on  fair  value  less  costs  of  disposal.  The 
amendment  also  eliminated  the  requirement  to  disclose  the  recoverable  amount  of  significant 
cash-generating units when there has been no impairment or reversal of impairment. 

The  amendment  was  applied  on  a  retrospective  basis.  Application  of  the  amendment  did  not 
have an effect on the consolidated financial statements. 

(3)  Amendment to IFRS 2, “Share-based Payment”: Definition of “Vesting Condition” 

IFRS 2 was amended in order to clarify the term “vesting condition” by defining two separate 
terms “performance condition” and “service condition”. The amendment also clarifies how to 
distinguish between a market-based condition and a non-market performance condition and the 
principles  for  distinguishing  between  a  performance  condition  and  a  condition  that  is  not  a 
vesting condition. 

The amendment was applied on a prospective basis for plans having a grant date of July 1, 2014 
or  later.  Application  of  the  amendment  did  not  have  an  effect  on  the  consolidated  financial 
statements. 

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES 

The  following  accounting  policies  have  been  consistently  applied  for  all  years  presented  in  these 
consolidated financial statements by the Group’s entities.  

a.  Basis of consolidation: 

(1)  Subsidiaries 

Subsidiaries  are  entities  controlled  by  the  Company.  The  financial  statements  of  the 
subsidiaries,  which  are  wholly  owned,  are  included  in  the  consolidated  financial  statements 
from the date of their incorporation.  

(2)  Transactions eliminated on consolidation 

Intercompany  transactions,  balances,  and  unrealized  gains  on  transactions  between  Group 
companies are eliminated in consolidation. 

b.  Cash equivalents: 

Cash equivalents include short-term highly liquid investments and $3 million of deposits, which are 
not restricted and their original maturities is three months or less.  

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NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

c.  Foreign currency: 

(1)  Foreign currency transactions and balances 

Transactions  in currency which  is  different from  the  functional currency  (“foreign  currency”) 
are  translated  to  the  respective  functional  currency  of  the  Group  at  exchange  rates  as  of  the 
transaction dates. 

Monetary assets and liabilities denominated in foreign currencies are translated to the functional 
currency at the exchange rate at reporting date. The foreign currency gain or loss on monetary 
items is the difference between the amortized cost in the functional currency at the beginning of 
the year, adjusted for effective interest and payments during the year, and the amortized cost in 
foreign currency, translated at the exchange rate at the end of the year. 

Non-monetary assets and liabilities denominated in foreign currency that are measured in terms 
of historical cost, are translated using the exchange rate at the date of the transaction.  

Foreign  currency  differences  arising  from  translation  into  the  functional  currency  are 
recognized in the statement of operations. 

(2)  Foreign operations 

The assets and liabilities of foreign operations are translated into dollars at exchange rates at the 
reporting date. Income and expenses of foreign operations are translated to dollars at exchange 
rates at the dates of the transactions. 

Foreign  currency  differences  are  recognized  in  “Other  Comprehensive  Income”  and  are 
presented  in  equity  under  Reserve  from  Translation  of  Foreign  Operations  (“Translation 
Reserve”). 

d.  Financial instruments: 

(1)   Non-derivative financial instruments 

Initial recognition of financial assets 

The  Group  initially  recognizes  loans,  receivables  and  deposits  on  the  date  that  they  are 
originated.  All  other  financial  assets  acquired  in  a  regular  way  purchase,  including  assets 
designated  at  fair  value through  profit  and  loss,  are initially  recognized  on  the trade  date,  at 
which  the  Group  becomes  party  to  the  contractual  terms  of  the  instrument,  i.e.  the  date  on 
which  the  Group  committed  to  buy  or  sell  the  asset.  Non-derivative  financial  assets  include 
trade receivables and other receivable, including cash and cash equivalents. 

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NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

Derecognition of financial instruments 

Financial assets are de-recognized when the contractual rights of the Group to the cash flows 
from  the  asset expire, or the  Group transfers the rights  to  receive  the  contractual  cash  flows 
from  the  financial  asset  in  a  transaction  in  which  substantially  all  the  risks  and  rewards 
associated with ownership of the financial asset are transferred.  

Any interest in transferred financial assets that is created or retained by the group is recognized 
as a separate assets or liability. 

Sale of financial assets made in the regular way is recognized on the trade date, i.e. on the date 
the Group undertook to sell the asset. 

As to offset of financial assets and financial liabilities, see (2) below. 

Classification  of  financial  assets  into  categories  and  the  accounting  treatment  of  each 
category 

The Group classifies its financial assets as follows:  

(a)   Loans and receivables 

Loans  and  receivables  are  non-derivative  financial  assets  with  fixed  or  determinable 
payments  that  are  not  quoted  in  an  active  market.  These  financial  assets  are  initially 
recognized  at  fair  value  with  any  directly  attributable  transaction  costs.  After  initial 
recognition,  loans  and  receivables  are  measured  at  amortized  cost  using  the  effective 
interest method, net of any impairment loss. 

Loans and receivable include trade and other receivables, and cash and cash equivalents. 

Cash  and  cash  and  cash  equivalents  include  cash  balances  available  for  immediate  use 
and on-demand deposits. Cash equivalents include short-term, highly liquid investments 
(with original maturities of three months or less) that are readily convertible into known 
amounts of cash and are exposed to insignificant risks of change in value. 

(b)   Available-for-sale Financial assets 

Available-for-sale financial assets are non-derivative financial assets that are designated 
as available-for-sale or that are not classified under any of the previous categories. Group 
investments in certain debt instruments are classified as available-for-sale financial assets. 
Upon  initial  recognition,  and  in  subsequent  periods,  these  investments  are  measured  at 
fair value and changes, other than impairment loss, foreign currency differences and the 
accrual  of  effective  interest  on  debt  instruments  classified  as  available-for-sale,  are 
recognized directly in “Other Comprehensive Income,” and are presented within equity in 
a reserve for financial assets classified as available-for-sale. When the investment is de-
recognized,  the  gain  or  loss  accumulated  in  the  reserve  for  available-for-sale  financial 
assets is transferred to the statement of operations. 

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NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

(2)  Non-derivative financial liabilities 

Non-derivative  financial  liabilities  include  trade  and  other  payables,  loans  from  shareholders 
and convertible notes. 

Initial recognition of financial liabilities 

The  Group  initially  recognizes  debt  securities  issued  on  the  date  that  they  are  originated.  All 
other financial liabilities are initially recognized on the trade date, on which the Group becomes 
party to the contractual terms of the instrument. 

Financial liabilities  are initially  recognized  at fair  value  plus  all attributable transaction  costs. 
Subsequent to initial recognition, financial liabilities are measured at amortized cost using the 
effective interest method.  

Derecognition of financial liabilities 

Financial liabilities are de-recognized upon expiration of the Group’s liability, as set forth in the 
agreement, or when it is discharged or cancelled. 

Offset of financial instruments  

Financial assets and liabilities are offset and presented net in the statement of financial position, 
only when the Group has an existing legal right to offset the amounts and intends either to settle 
on a net basis or to realize the asset and settle the liability simultaneously. 

(3)  Derivative financial instruments 

The Group holds both derivative financial instruments to economically hedge its currency risk 
exposures  and  derivatives  that  do  not  serve  hedging  purposes,  including  separable  embedded 
derivatives.  

Measurement of derivative financial instruments 

Derivatives are initially recognized at fair value. Attributable transaction costs are recognized in 
the  statement  of  operations  when  incurred.  Subsequent  to  initial  recognition,  derivatives  are 
measured at fair value, and changes therein are accounted for as described below. 

(a)  Economic hedges 

Hedge accounting is not applied to derivative instruments that economically hedge financial 
liabilities denominated in foreign currency. Changes in the fair value of such derivatives are 
recognized in the statement of operations under financial income or expenses. 

(b)  Derivatives not used for hedging 

Changes in the fair value of derivatives not used for hedging are recognized immediately in 
the  statement  of  operations  as  financial  income  or  expenses.  The  Group  also  applies  the 
aforementioned accounting treatment to changes in fair value of the conversion component 
of Israeli CPI-linked convertible notes and option that do not have a fixed exercise price. 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

(c)  Separated embedded derivatives and which are not used for hedging 

Embedded derivatives are separated from the host contract and accounted for separately if: 
(i) the economic characteristics and risks of the host contract and the embedded derivative 
are  not  closely  related;  (ii)  a  separate  instrument  with  the  same  terms  as  the  embedded 
derivative  would  meet  the  definition  of  a  derivative;  and  (iii)  the  combined  instrument  is 
not measured at fair value through profit or loss. 

Changes in the fair value of separable embedded derivatives are recognized immediately in 
the statement of operations as financial income or expenses. 

(4)  Hybrid financial instruments 

Liabilities, which are convertible into shares, denominated in foreign currency or linked to the 
Israeli CPI or to foreign currency, constitute a hybrid instrument presented in full as a financial 
liability.  

For measurement, the instrument is separated into two components: a liability component with 
no conversion feature, which is measured at amortized cost according to the effective interest 
method,  and  a conversion option,  which  constitutes  an  embedded derivative,  measured at fair 
value upon each reporting date. 

(5)  Assets and liabilities linked to the Israeli CPI which are not measured at fair value 

Financial assets and liabilities linked to the Israeli CPI, which are not measured at fair value, are 
remeasured in each period based on the actual change in the Israeli CPI. 

(6)  Share capital 

Ordinary shares are classified as equity. Incremental costs directly attributable to the issuance of 
ordinary shares are recognized as a deduction from equity. 

Incremental  costs  directly  attributable  to  an  expected  issuance  of  an  instrument  that  will  be 
classified  as  an  equity  instrument  are  recognized  as  an  asset  in  deferred  expenses  in  the 
statement  of  financial  position.  The  costs  are  deducted  from  the  equity  upon  the  initial 
recognition of the equity instruments, or are amortized as financial expenses in the statement of 
income when the issuance is no longer expected to take place. 

(7)  Issuance of parcel of securities 

The consideration received from the issuance of a parcel of securities is attributed initially to 
financial liabilities measured each period at fair value, and then to financial liabilities measured 
only  upon  initial  recognition  at  fair  value.  The  remaining  amount  is  the  value  of  the  equity 
component.  Direct  issuance  costs  are  attributed  to  the  specific  securities  in  respect  of  which 
they  were  incurred,  whereas  joint  issuance  costs  are  attributed  to  the  securities  on  a 
proportionate  basis  according  to  the  allocation  of  the  consideration  from  the  issuance  of  the 
parcel, as described above. 

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NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

e.  Property, plant and equipment 

Recognition and measurement 

Property,  plant  and  equipment  items  are  measured  at  cost  less  accumulated  depreciation  and  any 
accumulated impairment losses. 

Cost  includes  expenditure  that  is  directly  attributable  to  the  acquisition  of  the  asset.  Purchased 
software  that  is  integral to  the  functionality  of the  related  equipment  is  capitalized  as  part  of  that 
equipment. 

Any gain or loss on disposal of property, plant and equipment is determined by comparing the net 
proceeds  from  asset  disposition  to  its  carrying  amount,  and  is  recognized  net  in  the  statement  of 
operations under general and administrative expenses. 

Subsequent expenditure 

Subsequent  expenditure  is  capitalized  only  if  it  is  probable  that  the  future  economic  benefits 
associated with the expenditure will flow to the Group. 

Depreciation 

Depreciation is a systematic allocation of the depreciable amount of an asset over its useful life. The 
depreciable  amount  is  the  cost  of  the  asset,  or  other  amount  substituted  for  cost,  less  its  residual 
value. An asset is depreciated from the date it is ready for use, i.e. the date it reaches the location 
and  condition  required  for  it  to  operate  in  the  manner  intended  by  management.  Depreciation  is 
recognized in the statement of operations, using the straight-line method over the estimated useful 
life  of  each  part  of  the  property,  plant  and  equipment  item  since  this  most  closely  reflects  the 
expected consumption pattern of future economic benefits embodied in the asset. 

Annual rates of depreciation are as follows: 

Office furniture and equipment 
Research and development  
equipment and computers 

Computers 

% 
7-15 

7-33 
33 

Leasehold improvements are amortized over the shorter of the lease term and their useful lives. 

Depreciation  methods,  useful  lives  and  residual  values  are  reviewed  at  the  end  of  each  reporting 
year and adjusted if appropriate. 

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NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

f.  Intangible assets 

Research and development 

Expenditure  on  research  activities,  undertaken  with  the  prospect  of  gaining  new  scientific  or 
technical knowledge and understanding, is recognized in the statement of operations when incurred. 

Development  activities  are  related  to  a  plan  to  produce  new  products  or  processes,  or  to 
significantly improve existing products or processes. Development expenditure is capitalized only 
if:  (i)  the  expenditure  can  be  measured  reliably;  (ii)  the  product  or  process  is  technically  and 
commercially feasible; and (iii) future economic benefits are probable, and the Group intends to and 
has  sufficient  resources  to  complete  development  and  to  use  or  sell  the  asset.  The  expenditure 
capitalized  in  respect  of  development  activities  includes  the  cost  of  materials,  direct  labor  and 
overhead  costs  that  are  directly  attributable  to  preparing  the  asset  for  its  intended  use.  Other 
development expenditure is recognized in the statement of operations as incurred. 

In  subsequent  periods,  capitalized  development  expenditure  is  measured  at  cost  less  accumulated 
amortization and any accumulated impairment losses. 

Other intangible assets 

Other intangible assets that are acquired by the Group and have finite useful lives are measured at 
cost less accumulated amortization and accumulated impairment losses. 

Subsequent expenditure 

Subsequent expenditure is capitalized only when it increases future economic benefit embodied in 
the  specific  asset  to  which  it  relates.  All  other  expenditure,  including  expenditure  on  internally 
generated goodwill and brands, is recognized in the statement of operations as incurred. 

Amortization  

Amortization  is  a  systematic  allocation  of  the  amortizable  amount  of  an  intangible  asset  over  its 
useful life. The amortizable amount is the cost of the asset less its residual value. 

Amortization is recognized in the statement of operations, using the straight-line method, over the 
estimated  useful  lives  of  the  intangible  assets  from  the  date  they  are  available  for  use,  since  this 
method  most  closely  reflect  the  expected  pattern  of  consumption  of  the  future  economic  benefits 
embodied in each asset.  

The estimated useful lives are as follows: 

Computer software 
Capitalized development  cost 
Marketing rights for medical product 

in Japan 

3 years 
3 years 

7 years* 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

* In the fourth quarter of 2013, the estimated useful life was revised from 5 to 7 years. 

Amortization methods, useful lives and residual s are reviewed at the end of each reporting year and 
adjusted if appropriate. 

g.  Inventories 

Inventories  are  measured  at  the  lower  of  cost  and  net  realizable  value.  The  cost  of  inventories  is 
based on the moving average  method, including expenditure incurred in acquiring the inventories 
and the costs incurred in bringing it to its existing location and condition. In the case of inventories 
in  process  and  inventories  of  finished  goods,  cost  includes  an  appropriate  share  of  production 
overhead based on normal operating capacity. Net realizable value is the estimated selling price in 
the ordinary course of business less the estimated costs to complete and sell the inventories.  

h.  Impairment 

Non-derivative financial assets 

Impairment of a financial asset not carried at fair value through profit or loss is reviewed when there 
is objective evidence that a loss event has occurred after initial recognition of the asset, and this loss 
event  has  negatively  impacted  the  estimated  future  cash  flows  of  the  asset  that  can  be  estimated 
reliably. 
Objective evidence of impairment of financial assets may include a breach of contract by the debtor, 
restructuring of the amount due to the Group based on terms and conditions which the Group would 
not  otherwise  consider,  existence  of  indications  that  a  debtor  or  debt  issuer  would  go  bankrupt, 
adverse changes in the payment status of the borrower, changes in the economic environment which 
indicate  insolvency  of  debt  issuers,  or  the  disappearance  of  an  active  market  for  a  security, 
observable data indicating that there is a measurable decrease in expected cash flows from a group 
of financial assets. 

Evidence of impairment of available-for-sale financial assets 

When  testing  for impairment  of  available-for-sale  financial  assets  that are equity  instruments, the 
Group  also  reviews  the  difference  between  the  fair  value  of  the  asset  and  its  original  cost  while 
taking into consideration the expected volatility of the instrument’s price, the length of time the fair 
value  of  the  asset  is  lower  than  its  original  cost,  changes  in  the  technological,  economic  or  legal 
environment,  or  in  the  market  environment  in  which  the  issuer  of  the  instrument  operates. 
Furthermore, a significant or prolonged decline in its fair value below its cost is objective evidence 
of impairment. According to the ‘s policy, a decline of more than 10% below the original cost of the 
instrument,  or  a  decline  to  below  the  original  cost  for  more  than  nine  months,  is  considered 
significant or prolonged, respectively. 

Evidence of impairment of debt instruments 

The Group considers evidence of impairment of trade receivables and other accounts receivable at 
the  individual  asset  level.  Balances  of  trade  receivables  and  other  accounts  receivable  are 
specifically reviewed for impairment.  

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

Accounting for impairment loss of financial assets measured at amortized cost 

An impairment loss in respect of a financial asset measured at amortized cost is calculated as the 
difference  between  its  carrying  amount,  and  the  present  value  of  the  estimated  future  cash  flows 
discounted at the original effective interest rate. Loss is charged to the statement of operations and 
presented as provision for loss against the balance of the financial asset measured at amortized cost. 
Interest income with respect to assets whose value is impaired, is recognized using the interest rate 
used to discount future cash flows for measurement of impairment loss. 

Accounting for impairment losses of available-for-sale financial assets 

Impairment  losses  on  available-for-sale  financial  assets  are  recognized  by  transferring  the 
cumulative loss that has been recognized in a capital reserve to profit or loss. The cumulative loss 
that  is  classified  from  other  comprehensive  income  to  profit  or  loss is the difference  between  the 
acquisition  cost,  net  of  any  principal  repayment  and  amortization,  and  the  current  fair  value,  less 
any  impairment  loss  previously  recognized  in  profit  or  loss.  Changes  in  impairment  provisions 
attributable  to  application  of  the  effective  interest  method  are  reflected  in  the  item  of  financial 
income. 

Reversal of impairment loss 

An impairment loss is reversed if the reversal can be related objectively to an event occurring after 
the  impairment  loss  was  recognized  (such  as  repayment  by  the  debtor).  For  financial  assets 
measured  at  amortized  cost  and  available-for-sale  financial  assets  that  are  debt  securities,  the 
reversal  is  recognized  in  profit  or  loss.  For  available-for-sale  financial  assets  that  are  equity 
securities, the reversal is recognized directly in other comprehensive income. 

Non- financial assets 

Timing of impairment testing 

The carrying amounts of the Group’s non-financial assets, other than inventories, are reviewed at 
each  reporting  date  to  determine  whether  there  is  any  indication  of  impairment.  If  any  such 
indication exists, then the asset’s recoverable amount is estimated.  

Determination of cash-generating units 

For the purpose of impairment testing, assets that cannot be tested individually are grouped together 
into  the  smallest  group  of  assets  that  generates  cash  flows  from  continuing  use  that  are  largely 
independent of the cash inflows of other assets or groups of assets (“cash-generating unit”). 

Measurement of recoverable amount 

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its 
fair  value  less  costs  of  disposal.  In  assessing  value  in  use,  the  estimated  future  cash  flows  are 
discounted to their present value using a pre-tax discount rate that reflects the assessments of market 
participants regarding the time value of money and the risks specific to the asset or cash-generating 
unit,  for  which  the  estimated  future  cash  flows  from  the  asset  or  cash-generating  unit  were  not 
adjusted. 

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NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

Recognition of impairment loss 

An impairment loss is recognized if the carrying amount of an asset or cash-generating unit exceeds 
its estimated recoverable amount. Impairment loss is recognized in the statement of operations.  

i.  Employee benefits: 

(1)  Post-employment benefits 

The  group  has  several  post-employment  benefit  plans.  The  plans  are  usually  financed  by 
deposits  with  insurance  companies  or  with  funds  managed  by  others  and  are  classified  as 
defined contribution plans or as defined benefit plans. 

(a)  Defined contribution plan 

A  defined  contribution  plan  is  a  post-employment  benefit  plan  under  which  the  Group 
pays fixed contributions into a separate entity and has no legal or constructive obligation to 
pay further amounts. 

The Group’s obligations for contributions to a defined contribution plan are charged to the 
statement  of  operations  in  periods  in  which  the  employees  rendered  their  services. 
Commitments to make contributions to a defined contribution plan which are payable 12 
months or longer after the end of the period in which the employees rendered their services 
are recognized at their present value. 

(b)  Defined benefit plan 

A defined benefit plan is a post-employment benefit plan other than a defined contribution 
plan. 

The  Group’s  net  obligation  in  respect  of  post-employment  defined  benefit  plans  is 
calculated  separately  for  each  plan  by  estimating  the  amount  of  future  benefit  that 
employees  have  earned  in  return  for  their  service  in  the  current  and  prior  periods.  This 
benefit is presented at its present value, net of the fair value of plan assets. 

The Group determines the net interest expense on the net defined benefit liability for the 
period by applying the discount rate used to measure the defined benefit obligation at the 
beginning of the annual period to the then-net defined benefit liability. 

The  discount  rate  is  the  yield  as  of  the  reporting  date  on  high  quality  NIS-denominated 
corporate  bonds  that  have  maturity  dates  approximating  the  terms  of  the  Group’s 
obligations.  The  calculation  is  performed  annually  by  a  qualified  actuary  using  the 
projected unit credit method.  
When  calculations  indicate  that  a  net  asset  has  been  created  for  the  Group,  an  asset  is 
recognized up to the net present value of economic benefits available as refunds from the 
plan or by way of reduction of future contributions to the plan. An economic benefit in the 
form  of  refunds  from  the  plan  or  by  way  of  reduction  of  future  contributions  would  be 
deemed  available  to  the  Group  when  it  may  be  exercised  during  the  plan  term  or  after 
disposition of the obligation. 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

Remeasurements  of  the  net  defined  benefit  liability  (asset)  comprise  actuarial  gains  and 
losses, the return on plan assets (excluding interest) and the effect of the asset ceiling (if 
any, excluding interest). Remeasurements are recognized immediately directly in retained 
earnings through other comprehensive income.  

Interest costs  on  a  defined  benefit  obligation, interest  income  on  plan assets  and  interest 
from the effect of the asset ceiling that were recognized in the statement of operations are 
presented in financial income and expenses, respectively. 

When the benefits of a plan are improved or curtailed, the portion of the increased benefit 
relating  to  past  service  by  employees  or  the  gain  or  loss  on  curtailment  are  recognized 
immediately  in  the  statement  of  operations  when  the  plan  improvement  or  curtailment 
occurs. 

The Group recognizes gains and losses on the settlement of a defined benefit plan when 
the settlement occurs. Such gains or losses comprise the difference between the portion of 
the present value of the defined benefit obligation that is settled on the date of settlement, 
and the settlement price, including transferred plan assets. 

The  Group  has  insurance  policies  that  were  issued  before  2004  according  to  which  the 
profit  in  real  terms  accumulated  on  the  severance  pay  component  will  be  paid  to  the 
employees upon their retirement. In respect of such policies, plan assets include both the 
balance of the severance pay component and the balance of the profit in real terms (if any) 
on the severance pay deposits that accumulated until the reporting date, and are presented 
at fair value. 

These plan assets are for a defined benefit plan that includes two liability components: a 
defined  benefit  plan  component  for  severance  pay,  which  is  calculated  on  an  actuarial 
basis  as  aforementioned,  and  another  component  that  is  the  obligation  to  pay  the 
accumulated  profit  in  real  terms  (if  any)  upon  the  retirement  of  the  employee.  This 
component is measured at the balance of the actual profit in real terms that accumulated at 
the reporting date. 

The Group offsets an asset relating to one benefit plan from the liability relating to another 
benefit plan only when there is a legally enforceable right to use the surplus of one plan to 
settle the obligation in respect of other plans, and there is intent to settle the obligation on a 
net basis or to simultaneously realize the surplus of one plan and settle the obligation in the 
other plan.  

(2)  Termination benefits 

Termination benefits are recognized as an expense when the Group is committed demonstrably, 
without realistic  possibility  of  withdrawal,  to a  formal  detailed  plan  to terminate  employment 
before the normal retirement date, or to provide termination benefits as a result of an offer made 
to  encourage  voluntary  redundancy.  Termination  benefits  for  voluntary  redundancies  are 
recognized as an expense if the Group has made an offer of voluntary redundancy, it is probable 
that the offer will be accepted, and the number of acceptances can be estimated reliably. If the 
benefits  are  payable  more  than  12  months  after  the  end  of  the  reported  period,  they  are 
discounted  to  their  present  value.  The  discount  rate  is  the  yield  at  the  reporting  date  on  high 
quality NIS-denominated corporate bonds that have maturity dates approximating the terms of 
the Group’s obligations.  

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

(3)  Other long-term employee benefits 

The  Group’s  net  obligation  in  respect  of  long-term  employee  benefits  other  than  post-
employment plans is the amount of future benefit that employees have earned in return for their 
service in the current and prior periods. The amount of such benefit is discounted to its present 
value  and  the  fair  value  of  assets  pertaining  to  this  obligation  is  deducted  therefrom.  The 
discount rate is the yield at the reporting date on high quality NIS-denominated corporate bonds 
that have maturity dates approximating the terms of the Group’s obligations. The calculation is 
performed using the projected unit credit method. Any actuarial gains or losses are recognized 
in statement of operations in the period in which they arise.  

(4)  Short-term employee benefits 

Obligations with respect to short-term benefits to employees are measured on non-discounted 
basis,  and  expensed  when  the  referring  service  is  provided  or,  in  case  of  non-cumulative 
absence (such as maternity leave), upon the actual absence. 

A  liability  is  recognized,  for  the  amount  expected  to  be  paid  under  short-term  cash  bonus  or 
profit-sharing  plans  if  the  Group  has  a  present  legal  or  constructive  obligation  to  pay  this 
amount as a result of past service provided by the employee and the obligation can be estimated 
reliably. 

The  employee  benefits  are  classified,  for  measurement  purposes,  as  short-term  benefits  or  as 
other long-term benefits depending on when the Group expects the benefits to be fully settled. 

j.  Share-based payment transactions 

The  grant-date  fair  value  of  share-based  payment  awards  granted  to  employees  and  directors  is 
recognized  as  an  expense,  with  a  corresponding  increase  in  equity,  over  the  period  that  the 
employees become unconditionally entitled to the awards. The amount recognized as an expense in 
respect of share-based payment awards that are conditional upon meeting service and non-market 
performance conditions, is adjusted to reflect the number of awards that are expected to vest. For 
share-based  payment  awards  with  non-vesting  conditions  or  with  market  performance  vesting 
conditions, the grant date fair value of the share-based payment awards is measured to reflect such 
conditions, and therefore the Group recognizes an expense in respect of the awards whether or not 
the conditions have been met.  
Consulting  expenses  relating  to  issuance  of  equity  instruments  paid  by  grant  of  stock  options  to 
consultants are recognized over the consultants’ period of service against an increase in equity. The 
Group  measures  the  services  rendered  and  the  corresponding  increase  in  equity,  indirectly,  with 
regard to the fair value of the equity instruments granted, which is measured when the consultant 
renders the service, since it is not possible to estimate the fair value of services rendered. 

In  cases  where  the  employees  started  working  before  the  grant  date,  the  fair  value  remeasured  at 
each reporting date until the grant date.  

The  Group  elected  to  record  the  increase  in  equity  against  salary  expense  directly  to  retained 
earnings. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

k.  Provisions 

A provision is recognized if, as a result of a past event, the Group has a present legal or constructive 
obligation that can be estimated reliably, and it is probable that an outflow of economic benefits will 
be required to settle the obligation. 

1)  Provision for warranties 

A  provision  for  warranties  is  recognized  when  the  underlying  products  or  services  are  sold, 
based on historical warranty data and a weighing of possible outcomes against their associated 
probabilities. 

2)  Provision for returns 

The Group recognizes a provision for returns, based on past experience of returns by customers. 

3)  Provision for legal claims  

A provision for claims is recognized if, as a result of a past event, the Group has a present legal 
or  constructive  obligation and  it is  more  likely  than not  that  an  outflow  of  economic  benefits 
will  be  required  to  settle  the  obligation  and  the  amount  of  obligation  can  be  reasonably 
estimated. When the value of time is material, the provision is measured at its present value. 

l.  Revenue recognition  

The  Group  recognizes  revenue  in  accordance  with  IAS  18,  “Revenue  Recognition,”  including 
provisions related to recognition of revenue from multiple-element transactions. 

(1)  Sale and rent of products  

Revenue  from  the  sale  of  products  in  the  ordinary  course  of  business  is  measured  at  the  fair 
value of the consideration received or receivable, net of returns and discounts.  

In  cases  where  the  credit  term  exceeds  the  customary  credit  in  the  industry,  the  sale  is 
recognized  at  its  present  value  using  the  risk  rate  of  the  customer,  such  that  the  difference 
between the present value of the transaction and the nominal amount of the future consideration 
is recognized in the statement of operations as interest income over the term of the excess credit 
period. 

Revenue is recognized, net of provision for returns, when persuasive evidence exists (usually in 
the  form  of  an  executed  sales  agreement)  that  the  significant  risks  and  rewards  of  ownership 
have  been  transferred  to  the  buyer,  recovery  of  the  consideration  is  probable,  the  associated 
costs and possible return of goods can be estimated reliably, there is no continuing management 
involvement  with  the  goods,  and  the  amount  of  revenue  can  be  measured  reliably.  If  it  is 
probable  that  discounts  will  be  granted  and  the  amount  can  be  measured  reliably,  then  the 
discount is recognized as a reduction of revenue as the sales are recognized. 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

Tax collected from customers and remitted to governmental authorities are accounted for on a 
net basis and, therefore, are excluded from revenues in the consolidated statements of operation. 

When  the  Group  contracts  with  customers  the  sale  of  products  along  with  commitment  of 
training  and/or  installation  services,  the  Group  treats  such  transactions  as  multi-component 
transactions,  where  the  training  /  installation  components  constitute  separable components.  In 
such cases, the Group defers revenues attributed to components yet to be delivered, based on 
the fair value of the undelivered item. The revenue allocated to the delivered item is based on 
the difference between the total arrangement consideration and the fair value of the undelivered 
item.  

The Group recognizes revenue from leasing its products over the lease term, in conformity with 
the  agreement  with  the  customer;  revenue  from  commitment  of  training  and/or  installation 
services is recognized when the service is rendered. 

The transfer of risks and rewards typically occurs when the products are loaded on the shipping 
company’s transport. 

(2)  Multi-element sale agreements 

Revenues from sales agreements consisting of multiple elements, such as devices, consumables 
and  support  agreements,  are  separated  into  different  accounting  units  and  are  separately 
recognized  for  each  accounting  unit.  The  allocation  of  consideration  from  a  revenue 
arrangement  to  its  separate  units  of  account  is  based  on  the  relative  fair  values  of  each  unit 
(except for commitment of training and/or installation services, as described in (1) above). If the 
fair value of the delivered item is not reliably measurable, then revenue is allocated based on 
the difference between the total arrangement consideration and the fair value of the undelivered 
item. 

A component constitutes a separate accounting unit if and only if it has value, separately, for the 
customer and there if reliable objective evidence as to the fair value of components yet to be 
delivered.  Components  not  separated  into  an  accounting  unit  due  to  non-compliance  with  the 
aforementioned conditions, are grouped together in a single accounting unit. The revenue from 
each  such  accounting  unit  is  recognized  upon  fulfillment  of  the  conditions  for  recognition  of 
revenue from the components included therein, according to their type. 

m.  Government grants 

Government grants are recognized initially at fair value when there is reasonable assurance that they 
will  be  received  and  that  the  Group  would  comply  with  the  conditions  associated  with  the  grant. 
Unconditional government grants are recognized when the Group is entitled to receive them. Grants 
that  compensate  the  Group  for  expenses  incurred  are  presented  as  a  deduction  from  the 
corresponding expense in the periods in which the expenses are recognized.  

Grants  from  the  OCS  in  respect  of  research  and  development  projects  are  accounted  for  as 
forgivable  loans  according  to  IAS  20,  “Accounting  for  Government  Grants  and  Disclosure  of 
Government  Assistance.”  Grants  received  from  the  OCS  are  recognized  as  a  liability  at  the  fair 
value upon receipt of the grants, unless on that date it is reasonably certain, that the amount received 
would not be repaid. The liability amount is reviewed in each reporting date and any changes to the 
present value of cash flows, discounted using the original interest rate of the grant, are recognized in 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

the  statement  of  operations.  The  difference  between  the  amount  received  and  the  fair  value  upon 
receiving the grant is recognized as a deductions of research and development expenses. 

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

n.  Leases 

Payments made under an operating lease, other than contingent lease payments, are recognized in 
the statement of operations on a straight-line basis over the term of the lease.  

o.  Financial income and expenses and change in fair value of derivative instruments 

Financial income comprises interest income on funds invested (including in respect of available-for-
sale financial assets), gain from sale of available-for-sale financial assets, changes in the fair value 
of financial assets at fair value through profit and  exchange differences i in respect of the above 
assets,  and  gains  (losses)  from  hedging  instruments  that  are  recognized  in  the  statement  of 
operations. Interest income is recognized as it accrues, using the effective interest method.  

Financial  expenses  include:  interest  expenses  and  revaluation  of  loans  received,  changes  in  the 
liability to the OCS, changes in time value of provisions, changes to fair value of financial assets at 
fair  value  through  profit  and  loss,  exchange  differences  in  respect  of  the  above  liabilities 
impairment  loss  from  financial  assets  (except  for  impairment  loss  in  respect  of  trade  receivables, 
that are presented under general and administrative expenses) and losses from hedging instruments 
that are recognized in the statement of operations. 

Gain or loss from exchange rate differentials are recognized, net, as financial income or expenses, 
depending  on  exchange  rate  fluctuations  and  based  on  their  position  (net  gain  or  loss)  in  the 
statement of operations.  

In the statements of cash flow, interest received and interest paid are presented under “cash flows 
from operating activities.” 

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

p.  Income taxes  

Income  tax  expense  comprises  current  and  deferred  taxes.  It  is  recognized  in  the  statement  of 
operations  except  to  the  extent  it  relates  to  items  recognized  directly  in  equity  or  in  other 
comprehensive income or loss. 

Current taxes 

Current taxes comprise the expected tax payable or receivable on the taxable income or loss for the 
year. It is measured using tax rates enacted or substantively enacted at the reporting date. Current 
taxes also include taxes in respect of prior years.  

Offset of current tax assets and liabilities 

Current tax assets and liabilities are offset if there is a legally enforceable right to offset current tax 
liabilities and assets, and there is intent to settle current tax liabilities and assets on a net basis or the 
tax assets and liabilities will be realized simultaneously. 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

Deferred taxes 

Deferred taxes are recognized in respect of temporary differences between the carrying amounts of 
assets and liabilities for financial reporting purposes and the amounts used for tax purposes. 
The  measurement  of  deferred  tax  reflects  the  tax  consequences  that  would  follow  the  manner  in 
which the Group expects, at the end of the reporting period, to recover or settle the carrying amount 
of its assets and liabilities. 

Deferred tax is measured at the tax rates that are expected to be applied to the temporary differences 
when they reverse, using tax rates enacted or substantively enacted by the reporting date. 

A  deferred  tax  asset  is  recognized  for  unused  tax  losses,  tax  benefits  and  deductible  temporary 
differences  to  the  extent  that  it  is  probable  that  future  taxable  income  will  be  available  against 
which they can be utilized.  Deferred tax assets are reviewed at each reporting date and are reduced 
to the extent that it is no longer probable that the related tax benefit will be realized. 

Deferred tax assets that were not recognized are reevaluated at each reporting date and recognized if 
it  has  become  probable  that  future  taxable  profits  will  be  available  against  which  they  can  be 
utilized. 

Offset of deferred tax assets and liabilities 

The  Group  offsets  deferred  tax  assets  and  liabilities  if  it  has  a  legal,  enforceable  right  to  offset 
current  tax  assets and liabilities,  and if these are  attributed  to  the  same  tax  authority  on  the  same 
taxable  company,  or  on  different  tax  companies,  but  they  intend  to  settle  current  tax  assets  and 
liabilities on a net basis, or their tax assets and liabilities will be settled simultaneously. 

q.  Earnings (loss) per share 

The Group presents basic and diluted earnings (loss) per share (“EPS”) data for its ordinary shares. 
Basic EPS is calculated by dividing the net income or loss attributable to holders of ordinary shares 
of the Company, by the weighted average number of ordinary shares outstanding during the period.  

Diluted EPS is determined by adjusting the net income or loss attributable to ordinary shareholders 
and  the  weighted  average  number  of  ordinary  shares  outstanding  for  the  effects  of  all  potentially 
dilutive ordinary shares, which include convertible notes and stock options granted to employees, 
directors and consultants. 

r.  Transactions with controlling shareholder 

Assets  and  liabilities,  which  are  subject  to  a  transaction  with  a  controlling  shareholder,  are 
measured at fair value upon the transaction date.  

As the transaction is on the equity level, the Company recognized the difference between fair value and 
the consideration from the transaction in its equity (capital deficiency).  

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

s.  New standards and interpretations not yet adopted:  

(1)  IFRS 9 (2014), “Financial Instruments”  

The final version of IFRS 9 (2014) includes revised provisions with regard to classification and 
measurement  of  financial  instruments,  as  well  as  a  new  model  for  measurement  of  financial 
asset impairment. These provisions are added to the chapter on “Hedge Accounting – General”, 
issued in 2013. 

Classification and measurement 

Pursuant to IFRS 9 (2014), there are three main categories for measurement of financial assets: 
amortized cost, fair value through profit and loss and fair value through other comprehensive 
income. The basis for classification of debt instruments is based on the entity’s business model 
for management of financial assets and on contractual cash flow attributes of the financial asset. 
Investment in equity instruments shall be measured at fair value through profit and loss (unless 
the  company  should  elect,  upon  initial  recognition,  to  present  changes  in  fair  value  through 
other comprehensive income).  

IFRS 9 (2014) stipulates that changes in fair value of financial liabilities designated at fair value 
through profit and loss, attributed to change in own credit risk, should generally be recognized 
under other comprehensive income. 

Hedge accounting – general 

Under  IFRS  9  (2014),  additional  hedging  strategies  applied for  risk  management  may  qualify 
for  hedge  accounting.  IFRS  9  (2014) replaces the  current  80%-125%  test  for  determining  the 
hedge  effectiveness  by  a  required  economic  link  between  the  hedged  instrument  and  the 
hedging instrument - without specifying any quantitative threshold. IFRS 9 (2014) also presents 
new  models  as  alternatives  to  hedge  accounting,  with  regard  to  certain  credit  exposures  and 
contracts  outside  the  scope  of  IFRS  9  (2014)  and  stipulates  new  guidelines  for  treatment  of 
hedging instruments. IFRS 9 (2014) also stipulates new disclosure requirements. 

Impairment of financial assets 

IFRS 9 (2014) presents a new model for recognition of expected credit loss. For most assets, the 
new  model  introduces  a  dual  approach  for  impairment  measurement:  If  the  credit  risk 
associated with the financial asset has not significantly increased since the initial recognition, a 
provision for loss shall be recorded, equal to the expected credit loss upon default events which 
are possible during the twelve months after the reporting date. If the credit risk has significantly 
increased, usually the provision for impairment would be increased to the amount of expected 
credit loss over the entire duration of the financial asset. 

IFRS  9  (2014)  applies  to  annual  reporting  periods  beginning  on  or  after  January  1,  2018, 
although early application is permitted. IFRS 9 (2014) will be applied retrospectively, with the 
exception of certain reliefs.  

The  Group  has  not  yet  commenced  examining  the  effects  of  adopting  IFRS  9  (2014)  on  its 
consolidated financial statements. 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3 - SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) 

(2)  IFRS 15, “Revenue from Contracts with Customers”  

IFRS  15  replaces  the  current  guidance  regarding  recognition  of  revenues  and  presents  a  new 
model  for  recognizing  revenue  from  contracts  with  customers.  IFRS  15  provides  two 
approaches  for recognizing  revenue:  at  a  point  in  time  or  over  time.  The  model  includes  five 
steps  for  analyzing  transactions  so  as  to  determine  when  to  recognize  revenue  and  at  what 
amount. Furthermore, IFRS 15 provides new and more extensive disclosure requirements than 
those that exist under current guidance. 

IFRS  15  is  applicable  for  annual  periods  beginning  on  or  after  January  1,  2017  and  earlier 
application  is  permitted.  IFRS  15  includes  various  alternative  transitional  provisions,  so  that 
companies  can  choose  between  one  of  the  following  alternatives  at initial application:  (i) full 
retrospective  application;  (ii)  full  retrospective  application  with  practical  expedients;  or  (iii) 
application as from the mandatory effective date, with an adjustment to the balance of retained 
earnings at that date in respect of transactions that are not yet complete.  

The  Group  has  not  yet  commenced  examining  the  effects  of  adopting  IFRS  15  on  its 
consolidated financial statements. 

NOTE 4 - FAIR VALUE MEASUREMENT  

In  preparing  these  financial  statements,  the  Group  is  required  to  determine  the  fair  value  of  certain 
assets  and  liabilities.  Additional  information  about  assumptions  used  in  determining  the  fair  value  is 
presented in the following Notes: 

Note 21 – Share-based payment arrangements. 

Note 25 – Financial instruments. 

When determining the fair value of an asset or liability, the Group uses observable market data as much 
as possible. There are three levels of fair value measurements in the fair value hierarchy that are based 
on the data used in the measurement, as follows: 

• 

• 

• 

Level 1: Quoted  prices (unadjusted) on active markets for identical assets or liabilities. 

Level  2:  Inputs  other  than  quoted  priced  included  within  Level  1  that  are  observable,  either 
directly or indirectly. 

Level 3: Inputs that are not based on observable market data (unobservable inputs). 

As part of its accounting policies and disclosure requirements, the Group is required to determine the 
fair  value  of  financial  and  non-financial  assets  and  liabilities.  The  fair  value  is  determined  for 
measurement  and/or  disclosure,  based  on  the  methods  described  below.  When  applicable,  further 
information about the assumptions made in determining fair values is disclosed in the notes specific to 
that asset or liability. 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 4 - FAIR VALUE MEASUREMENT (CONTINUED) 

a.  Investments in equity and debt securities 

The fair value of financial assets measured at fair value through profit and loss, investments held-to- 
maturity  and  financial  assets  classified  as  available-for-sale  is  determined  with  reference  to  their 
quoted closing bid price upon close of trading, as of the reporting date. If no quoted price exists, fair 
value  is  measured  with  due  consideration  to  observed  market  data  (such  as  using  an  interest  rate 
curve), using a valuation technique which includes the discounted cash flow method, using expected 
future cash flows and a discount rate commonly used in the market. 

b.  Derivatives 

The fair value of marketable warrants is based on a quoted price on an active market. 

The  fair  value  of  warrants  which  are  embedded  in  the  convertible  notes  is  measured  based  on 
directly  or  indirectly  observed  market  data,  using  the  binomial  model,  based  on  the  following  
relevant  measurement  inputs  regarding  the  notes,  which  have  been  identified  for  determining  the 
fair value of the warrant component: (i) the underlying asset (the market price of the share); (ii) the 
price  of  the  warrant;  (iii)  conversion  rate;  (iv)  conversion  price;  (v)  expected  term;  (vi)  expected 
volatility of the underlying asset (the share price); (vii) the risk-free interest rate; and (viii) the yield 
to maturity of the notes.  

c.  Non-derivative financial liabilities 

The  fair  value  determined  for  providing  disclosure,  is  calculated  based  on  the  present  value  of 
future  cash  flows  with  respect  to  the  principal  and  interest  component,  and  discounted  using  the 
market  interest  rate  as  of  the  reporting  date.  Market  interest  rate  with  respect  to  the  liabilities 
component of convertible notes is determined with reference to market terms of similar obligations, 
which are not optionally convertible into shares. 

d.  Share-based payment transactions 

The  fair  value  of  employee  stock  options  is  measured  using  the  Black-Scholes  formula. 
Measurement  inputs  include  share  price  on  measurement  date,  the  exercise  price  of  the  option, 
expected  volatility  (based  on  weighted  average  historic  volatility  of  Company  shares  over  the 
expected  term  of  the  options  and  adjusted  for  changes  expected  due  to  publicly  available 
information):  (i)  expected  term  of  the  options  (based  on  historical  experience  and  general  option 
holder behavior), expected dividends, and the risk-free interest rate (based on government bonds). 
Service  and  non-market  performance  conditions  are  not  taken  into  account  in  determining  fair 
value. 

NOTE 5 - REVENUES  

Through the third quarter of 2014, the Group has two reportable segments. 

• 

Sleep  breathing  disorders  –  development,  manufacturing  and  sale  of  devices  for  diagnosis  of 
sleep breathing disorders. 

33 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

• 

Cardiology –  development, manufacturing and sale of devices for cardiological diagnosis, used 
for testing of Endothelial function. 

NOTE 5 - REVENUES (CONTINUED) 

Towards  the  end  of  the  year  ended  December  31,  2013,  following  changes  in  the  Company’s  senior 
management  which  occurred  at  the  end  of  2013  and during  2014,  the  Company  changed  its  strategic 
plan in order to focus on marketing its products (WatchPAT and EndoPAT) in the cardiology field (in 
parallel  with  continuing  its  operation  in  the  sleep  breathing  disorder  using  its  WatchPAT  device),  as 
well  as  focusing  on  the  U.S.  and  Japanese  markets,  which  the  Company  determined  to  be  the  main 
markets for its products, with a potential to increase its revenues. As a result, the Company changed the 
format of its financial statements (starting with the financial statements for the yeatr ended December 
31, 2014) and reports one operating segments, the Cardiology Segment. 

As a result, the Company does not provide segment information for all reported years. 

Information about product revenues 

WatchPAT 
EndoPAT 

Information about geographic regions 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

9,173 
7,214 

        7,660  
 5,677  

        6,923  
6,503  

16,387      

      13,337  

      13,426  

The Company is domiciled in Israel and Group-marketing operations are primarily focused on Europe, 
the United States and Canada as well as Asia Pacific (primarily Japan). 

In  presenting  information  on  the  basis  of  geographical  segments,  segment  revenue  is  based  on  the 
geographical location of the customers. 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

 8,212  
        2,744  
 977  
 1,670  
 2,617  
 168  

 8,012  
        2,244  
 337  
 917  
 1,304  
 523  

 7,488  
         3,377  
 368  
 797  
 580  
 816  

      16,387  

      13,337  

     13,426  

United States and Canada 
Europe 
Israel 
Asia Pacific (excluding Japan) 
Japan 
Others 

Major customers 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

In the years ended December 31, 2014, 2013 and 2012, revenues from a customer in the sleep breathing 
disorder segment amounted to $2,654 thousand, $2,047 thousand and $1,920 thousand, respectively. 

NOTE 6 - COST OF REVENUES  

Raw materials, auxiliary materials, 
   consumables and sub-contractors 
Payroll and related expenses 
Impairment of inventories 
Shipping 
Warranties 
Depreciation and amortization 
Other 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

         2,050  
 1,727  
 50  
 417  
 139  
 138  
 277  
 4,978  

         1,657  
 1,692  
 37  
 327  
 86  
 169  
 290  
 4,258  

         1,270  
 1,829  
 100  
 380  
(78) 
 81  
 220  
3,802  

NOTE 7 - SELLING AND MARKETING EXPENSES  

Payroll and related expenses 
Sales commissions 
Rent and maintenance 
Travel abroad and in the U.S. 
Consultants 
Advertising, public relations and sales promotion 
Conferences and trade shows 
Tax on medical devices in the U.S. 
Other 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

           4,304  
 1,719  
 223  
 717  
 303  
 130  
 345  
 59  
 636  

           3,417  
 1,176  
 261  
 603  
 534  
 381  
 388  
 67  
 569  

           2,949  
 986  
 191  
 456  
 244  
 67  
 284  
 -  
 508  

         8,436  

         7,396  

           5,685  

NOTE 8 - RESEARCH AND DEVELOPMENT EXPENSES  

Payroll and related expenses 
Rent and maintenance 
Travel abroad 
Patents and regulation 
Subcontractors and consultants 
Depreciation 
Other 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

          1,354  
 113  
 26  
 158  
 93  
 30  
 243  

          1,168  
 183  
 14  
 182  
 101  
 46  
 199  

           1,081  
 160  
 13  
 112  
 138  
 50  
 138  

           2,017  

           1,893  

           1,692  

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 9 - GENERAL AND ADMINISTRATIVE EXPENSES  

Payroll and related expenses 
Rent and maintenance 
Travel abroad  
Depreciation 
Legal expenses and cost of settlement agreement 

 (see Note 26b) 

Accounting and audit fees 
Doubtful and bad debt  
Remuneration of directors  
Other 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

           2,874  
 136  
 206  
 67  

           1,797  
 135  
 89  
 94  

          1,298  
 116  
 55  
 100  

 180  
 311  
 46  
 390  
 535  

 1,692  
 430  
 117  
 336  
 307  

 260  
 384  
 117  
 182  
 250  

          4,745  

          4,997  

         2,762  

NOTE 10 - FINANCIAL INCOME AND EXPENSES 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

            (571) 
 103  

            714  
 115  

             121  
 45  

 -  

 -  

 109  

 (468)  

829  

275  

 1,943  
 -  
 -  

 41  
294 

 539  

 4,834  
 -  
 -  

 89  
(17) 

 329  

 2,116 
6  
 110  

 190  
 20  

 -  

 2,817  

 5,235  

 2,436  

Financial income (expenses): 

Interest and exchange rate differences in  

respect of bank deposits 

Other financial income 
Exchange rate differentials in respect of 

other monetary balances 

Financial incomes recognized in the 

statement of operations 

Financial expenses: 

Financial expenses in respect of convertible 

Notes 

Loss from Derivatives 
Loss on money market funds 
Financial expenses in respect of long-term 

 loans from shareholders 

Other financial expenses (income) 
Exchange rate differentials in respect of 

other monetary balances 

Financial expenses recognized in the  

statement of operation 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 11 - INCOME TAXES 

a.  Corporate tax rates 

(1)  Presented hereunder are the tax rates relevant to the Company in the years 2012-2014: 

2012 – 25% 
2013 – 25% 
2014 – 26.5% 

On August 5, 2013 the Knesset passed the Law for Changes in National Priorities (Legislative 
Amendments for Achieving Budget Objectives in the Years 2013 and 2014) – 2013, by which, 
inter alia, the corporate tax rate would be raised by 1.5% to a rate of 26.5% as from 2014. 

Current taxes for the reported periods are calculated according to the tax rates presented above. 

(2)  On February 4, 2010, Amendment 174 to the Income Tax Ordinance (New version), 1961 (the 
“Tax  Ordinance”)  was  published.  The  amendment  added  Section  87a  to  the  Tax  Ordinance, 
which provides a temporary order whereby Israeli Accounting Standard No. 29, “Adoption of 
International Financial Reporting Standards (IFRS),” that was issued by the Israel Accounting 
Standards Board shall not apply when determining the taxable income for the 2007, 2008 and 
2009 tax years even if this standard was applied when preparing the financial statements (the 
“Temporary  Order”).  On  January  12,  2012,  Amendment  188  to  the  Tax  Ordinance  was 
published,  by  which  the  Temporary  Order  was  amended  so  that  Standard  No.  29  shall  not 
apply  also  when  determining  the  taxable  income  for  2010  and  2011.  On  July  31,  2014 
Amendment 202 to the Ordinance was issued, by which the Temporary Order was extended to 
the 2012 and 2013 tax years, effective retroactively as from January 1, 2012. 

The aforementioned amendments have no impact on the Company’s financial statements. 

b.  Benefits under the Law for the Encouragement of Capital Investments, 1959 

Approved Enterprise and Benefited Enterprise  

Most  of  the  production  facilities  of  the  Company  have  been  granted  “Approved  Enterprise”  and 
“Benefited  Enterprise”  status  under the  Law  for the Encouragement  of  Capital Investments,  1959 
(the “Investment Law”). The main benefits arising from such status is the reduction in tax rates on 
income derived from “Approved Enterprises” or “Benefiting Enterprise”. 

Since  the  Company  is  a  “Foreign  Investors’  Company”  as  defined  by  the  Investment  Law,  it  is 
entitled to a ten-year period of benefits (instead of a seven-year period). 

A company having an approved enterprise that distributes a dividend from exempt income, will be 
required  in  the  tax  year  of  the  dividend  distribution  to  pay  company  tax  on  the  amount  of  the 
dividend  distributed  (including  the  company  tax  required  as  a  result  of  the  distribution)  at  the 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

company tax rate that would have been applicable to it in the year the income was produced if it had 
not been exempt from tax. 

NOTE 11 - INCOME TAXES (CONTINUED) 

Amendment to the Investments Law 

The Investment Law was further amended as part of the Economic Policy Law for the years 2011 – 
2012 (the “2011Amendment”), which became effective on January 1, 2011. 

The  2011Amendment  sets  alternative  benefit  tracks  to  the  ones  that  were  in  place  under  the 
provisions of the Investment Law, including a reduced corporate tax rate for companies located in 
Development  Region  “A”  of  10%  in  2011  -  2012,  7%  in  2013  and  2014  and  6%  at  2015  and 
thereafter. 

The  benefits  are  granted  to  preferred  companies  that  qualify  under  criteria  set  forth  in  the 
Investment Law; for the most part, those criteria are similar to the criteria that have existed in the 
Investment Law prior to its amendment and the benefit period is unlimited in time. 

The 2011 Amendment stipulated that only companies in Development Region “A” will be entitled 
to the grant track and may benefit both from this track and from the tax benefit track, concurrently. 
Furthermore, the existing tax benefit tracks were eliminated (“Tax Exempt Track”, “Ireland Track” 
and “Strategic Track”), replaced by two new tax tracks - Preferred Enterprise and Special Preferred 
Enterprise, which primarily include a uniform, reduced tax rate for all company income eligible for 
benefits,  as  follows:  for  Preferred  Enterprise  -  in  2011  -  2012  tax  years:  10%  in  Development 
Region  “A”    and  15% elsewhere  in  Israel; in  2013  -  2014 tax  years:  7% in  Development  Region 
“A”  and 12.5% elsewhere in Israel; and as from 2015 tax year: 6% in Development Region “A” 
and 12% elsewhere in Israel.   

Under the transitional provisions of the Investment Law, a company is allowed to continue to enjoy 
the  tax  benefits  available  under  the  Investment  Law  prior  to  its  amendment  until  the  end  of  the 
period of benefits, as defined in the Investment Law. The 2012 tax year is the last year companies 
can  choose  as  the  year  of  election,  providing  that  the  minimum  qualifying  investment  began  in 
2010. In December 2013, the Company informed the Israeli Tax Authority of its election of 2012 as 
the elected year. 

In each year during the period of benefits of its “Approved Enterprise” or “Benefitted Enterprises”, 
the Company will be able to opt for application of the 2011 Amendment, thereby making available 
to  itself  the  tax  rates  as  above.  The  Company's  election  to  apply  the  2011  Amendment  is 
irrevocable. 

As of December 31, 2014, the Company's management decided not to adopt the application of the 
2011 Amendment. 

On  August  5,  2013  the  Law  for  Changes  in  National  Priorities  (Legislative  Amendments  for 
Achieving  Budgetary  Goals  for  2013  -  2014),  2013  (the  “2013-2014  Budget  Legislation”)  was 
published.  This law cancelled the planned tax reduction so that as of the 2014 tax year, the tax rate 
for  Preferred  Enterprise  will  be  9%  in  Development  Region  “A”  and  16%  elsewhere  in  Israel. 
Furthermore, an enterprise that meets the definition of a “Special Preferred Enterprise” is entitled to 
benefits  for  a  period  of  10  consecutive  years  and  a  reduced  tax  rate  of  5%  if  it  is  located  in 
Development Region “A” or a reduced tax rate of 8% if it is located elsewhere in Israel. 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 11 - INCOME TAXES (CONTINUED) 

The 2011 Amendment also provides that no tax will apply to a dividend distributed out of preferred 
income to a shareholder that is a company, for both the distributing company and the shareholder. A 
tax  rate  of  15%  shall  apply  to  a  dividend  distributed  out  of  preferred  income  to  an  individual 
shareholder  or  foreign  resident,  subject  to  double  taxation  prevention  treaties.  The  2013-2014 
Budget Legislation raised to 20% the tax rate on a dividend distributed to an individual and foreign 
resident out of preferred income as from January 1, 2014. 

Furthermore,  the  2011  Amendment  provides  a  relief  with  regard  to  no  tax  imposed  on  dividends 
received  by  an  Israeli  company  from  earnings  of  an  Approved/Alternative/Beneficiary  Enterprise 
earned  during  the  benefit  period  in  conformity  with  the  Investment  Law  prior  to  its  amendment, 
provided that the company distributing the dividend shall inform the Israeli Tax Authority by June 
30, 2015, that it was applying provisions of the Amendment and the dividend would be distributed 
after  the  date  of  such  notice  (the  “Relief”).  Furthermore,  any  distribution  out  of  earnings  of  the 
Exempt Enterprise would be taxable for the company making the distribution. 

c.  Benefits under the Law for the Encouragement of Industry (Taxes) 

The Company qualify as “Industrial Companies” as defined in the Law for the Encouragement of 
Industry (Taxes) – 1969 and accordingly they are entitled to benefits of which the most significant 
ones are as follows: 

1)  Higher rates of depreciation. 
2)  Amortization  in  three  equal  annual  portions  of  issuance  expenses  when  registering  shares  for 

trading as from the date the shares of the company were registered. 

3)  An 8-year period of amortization for patents and know-how serving in the development of the 

enterprise. 

d.  Taxation of Non-Israeli subsidiaries  

Subsidiaries  incorporated  outside  of  Israel  are  taxable  pursuant  to  tax  statutes  in  their  country  of 
residence. The primary tax rates applicable to the Non-Israeli subsidiaries are: 

Subsidiary incorporated in the U.S. – 40%. 

Subsidiary incorporated in Japan – 25.5%. 

e.  Carryforward tax losses 

The  Company  has  carryforward  tax  losses  (including  research  and  development  expenses,  which 
may be deductible) as of December 31, 2014 and 2013, amounting to $82 million (NIS 320 million) 
and $86 million (NIS 297 million), respectively. 

No deferred tax asset was recognized in respect of those carryforward tax losses, in the absence of 
expected utilization thereof in the foreseeable future. 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

f.  Tax Assessments 

The Company has not received final tax assessments since its incorporation. The company has self-
assessments deemed to be final through the 2009 tax year . 

NOTE 12 - PROPERTY, PLANT AND EQUIPMENT 

Equipment for  

Computers and 
accessories 

leasing and for 
internal use 

Office furniture 
and equipment 
U.S. dollars in thousands 

Leasehold 
improvements 

Total 

Cost: 

Balance as of January 1, 2014 
Additions 
Disposals 

         1,500  
 48  
 -  

              559  
 140  
(56) 

             200  
 21  
 -  

            201  
 10  
 -  

        2,460  
 219  
(56) 

Balance as of 
 December 31, 2014 

Accumulated depreciation: 
Balance as of January 1, 2014 
Depreciation for the year 
Disposals 

Balance as of 
December 31, 2014 

Depreciated balance as of 
   December 31, 2014 

Cost: 

 1,548  

 643  

 221  

 211  

 2,623  

 1,419  
 34  
 -  

 1,453  

 356  
 109  
(84) 

 381  

 105  
 15  
 -  

 99  
 20  
 -  

 1,979  
 178  
(84) 

 120  

 119  

 2,073  

              95  

            262  

                101  

            92  

            550  

Balance as of January 1, 2013 
Additions 
Disposals 

         1,455  
 45  
 -  

              421  
 178  
(40) 

             195  
 5  
 -  

            199  
 2  
 -  

        2,270  
 230  
(40) 

Balance as of 
 December 31, 2013 

Accumulated depreciation: 

Balance as of January 1, 2013 
Depreciation for the year 
Disposals 

Balance as of 
December 31, 2013 

Depreciated balance as of 
    December 31, 2013 

 1,500  

 559  

 200  

 201  

 2,460  

 1,353  
 66  
 -  

 1,419  

 291  
 92  
(27) 

 356  

 90  
 15  
 -  

 80  
 19  
 -  

 1,814  
 192  
(27) 

 105  

 99  

 1,979  

             81  

            203  

                95  

            102  

            481  

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 12 - PROPERTY, PLANT AND EQUIPMENT (CONTINUED) 

a.  Acquisition of property, plant and equipment on suppliers’ credit 

In the years ended December 31, 2014, 2013 and 2012, the Company purchased property, plant and 
equipment  on  suppliers’  credit,  in  the  amount  of  $14  thousand,  $27  thousand,  and  $24  thousand, 
respectively. As of the reporting dates, the cost of acquisition in fourth quarter has yet to be paid. 

b.  Additional information 

The Group has assets that have been fully depreciated and are still in use. As of December 31, 2014 
and 2013, the original cost of such assets is $1,863 thousand and $1, 636 thousand, respectively.  

NOTE 13 - INTANGIBLE ASSETS 

Computer 
software 

Capitalized 
development 
cost 
U.S. dollars in thousands 

Marketing 
rights for 
medical 
product 

Total 

Cost: 

Balance as of January 1, 2014 
Additions 
Balance as of December 31, 2014 

             509  
 11  
 520  

             436  
 -  
 436  

             375  
 -  
 375  

          1,320  
 11  
 1,331  

Accumulated amortization: 

Balance as of January 1, 2014 
Additions 
Balance as of December 31, 2014 

Amortized balance as of 
   December 31, 2014 

 426  
 46  
 472  

 348  
 62  
 410  

 205  
 38  
 243  

 979  
 146  
 1,125  

               48  

               26  

             132  

             206  

Cost: 

Balance as of January 1, 2013 
Additions 
Balance as of December 31, 2013 

             439  
 70  
 509  

            436  
 -  
 436  

            375  
 -  
 375  

         1,250  
 70  
 1,320  

Accumulated amortization: 

Balance as of January 1, 2013 
Additions 
Balance as of December 31, 2013 

Amortized balance as of 

 355  
 71  
 426  

 274  
 74  
 348  

 142  
 63  
 205  

 771  
 208  
 979  

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

   December 31, 2013 

               83  

               88  

             170  

             341  

Amortization expenses of Capitalized development cost are carried to cost of revenues in the statement of 
operations. 

NOTE 14 - INVENTORIES 

Raw materials and auxiliary materials 
Goods in process 
Finished goods 

NOTE 15 - TRADE AND OTHER RECEIVABLES 

Trade receivables: 
Open accounts 
Checks receivable 

Less - 

Allowance for doubtful accounts 

Other receivables: 

Institutions 
Advances to Suppliers  
Employees 
Prepaid expenses 
Sundry 

December 31, 

2014 
2013 
U.S. dollars in thousands 

             592  
 299  
 541  

             457  
 75  
 558  

         1,432  

         1,090  

December 31, 

2014 
2013 
U.S. dollars in thousands 

          3,394  
 33  
 3,427  

          2,227  
 46  
 2,273  

(232) 

(225) 

          3,195  

          2,048  

             197  
 43  
 85  
 171  
 110  

             129  
 163  
 71  
 197  
 69  

             606  

             629  

The  Group’s  exposure  to  credit  risk,  currency  risk  and  impairment  loss  in  respect  of  trade  and  other 
receivables is described in Note 25.  

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 16 – SHARE CAPITAL AND RESERVES 

a.  Shelf prospectus in Israel 

On  February  12,  2013,  the  Company  issued  in  Israel  a  shelf  prospectus  for  future  issuance  of 
securities on the TASE.  On February 26 2015 the company received a permission from the Israeli 
Securities Authority under its authority according to Section 23a (b) to the Israeli Securities Law – 
1968 to extend the period under which the company can offer securities under the shelf prospectus 
by additional 12 months until February 12, 2016. For more information, see Note 18.  

b.  Private placement 

On  December  7,  2013,  the  Company’s  Board  of  Directors  approved  the  issuance  in  a  material 
private  placement  of  11,111,111  ordinary  shares  of  NIS  0.01  par  value  to  Migdal  Insurance 
Company Ltd., which is a qualified investor of a type listed in Addendum I to the Israeli Securities 
Law, 1968 at a price of NIS 1.35 per share. The private placement was concluded on December 23, 
2013 and the net proceeds to the Company amounted to $4.3 million.  

On December 19, 2013, the Company Board of Directors approved the issuance in material private 
placement  of  13,703,703  ordinary  shares  of  NIS  0.01  par  value  to  HaPhoenix  Investment  and 
Finance  Ltd.  and  to  HaPhoenix  Insurance  Company  (Elementary  Nostro)  Ltd.  (collectively, 
“HaPhoenix”), which is a qualified investor of a type listed in Addendum I to the Israeli Securities 
Law,  1968  at  a  price  of  NIS  1.35  per  share. The  private  placement  was  concluded  on  January  5, 
2014 (after the reporting date) and the net proceeds to the Company amounted to $5.3 million. 

On  May  7,  2014,  the  Company’s  Board  of  Directors  approved  the  issuance  in  material  private 
placement  of  10,333,333  and  2,777,778  ordinary  shares  of  NIS  0.01  par  value  to  Yelin  Lapidot 
Investment  House  Ltd.  and  to  Migdal  Insurance  Company  Ltd.,  respectively,  which  are  qualified 
investors of a type listed in Addendum I to the Israeli Securities Law, 1968 at a price of NIS 1.80 
per  share.  The  private  placement  was  concluded  on  May  20,  2014  and  the  net  proceeds  to  the 
Company amounted to $6.8 million. 

c.  Ordinary shares and additional paid-in capital 

2014 

Year Ended December 31, 
2013 
Number of shares in thousands 

2012 

Ordinary shares of NIS 0.01 par value: 

Issued and outstanding:  

Outstanding at the beginning of the year 
Private placements  
Exercise of stock options  
Conversion of notes (Series A) into shares  

Outstanding at the end of the year 

Authorized  

* Less than 1 thousand shares.  

43 

 152,119  
 26,815  
 1,828  
 -*  

 135,808  
 11,111  
 5,200  
 -  

 133,400  
 -  
 2,397  
 11  

 180,762  

 152,119  

 135,808  

 500,000  

 250,000  

 250,000  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 16 - SHARE CAPITAL AND RESERVES (CONTINUED) 

Rights  conferred  by  ordinary  shares  include  voting  rights  at  shareholders  meetings,  rights  to 
dividends and rights upon dissolution. 

(1)  On  June  13,  2012,  NIS  28,173  par  value  of  convertible  notes  were  converted  into  10,836 

ordinary shares of NIS 0.01 par value in a cash-less transaction (see also Note 18). 

(2)  As to grant of options to employees during the year, see note 21. 

d.  Capital reserve in respect of available-for-sale assets 

The  capital  reserve  in  respect  of  available-for-sale  assets  includes  the  net  accumulated  change  in 
fair value of available-for-sale assets through derecognition or impairment of the investment. 

e.  Capital reserve in respect of transactions with shareholders 

The capital reserve in respect of transactions with shareholders includes the amount waived by the 
Company’s  shareholders  in  respect  of  services  rendered  to  the  Company,  as  well  as  interest 
differentials in respect of loans extended by the Company’s four major shareholders, compared to 
market interest rates upon obtaining the loans. 

f.  Capital reserve in respect of translation differences of foreign operations 

The  capital  reserve  in  respect  of  translation  differences  of  foreign  operations  includes  all  foreign 
currency differentials due to translation of financial statements of foreign operations denominated in 
a currency which is not the functional currency of the Company into dollars. 

NOTE 17 - EARNINGS (LOSS) PER SHARE 

Basic earnings (loss) per share 

The computation of basic earnings (loss) per share was based on the net income divided by the weighted 
average number of ordinary shares outstanding.  

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

Net income (loss) 

      (3,275) 

      (12,919) 

              517  

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 17 - EARNINGS (LOSS) PER SHARE (CONTINUED) 

Weighted average number of ordinary shares  

2014 

Year Ended December 31, 
2013 
Number of shares in thousands 

2012 

     152,119  
 21,419  
 -  
 1,314  

     135,808  
 183  
 -  
 1,378  

133,400  
 -  
 6  
 641  

     174,852  

     137,369  

134,047  

Balance at the beginning of the year 
Private placement 
Conversion of convertible notes (Series A)  
    into shares and  exercise of  options 

Weighted average number of ordinary shares 
 used in computation of basic earnings (loss) 
 per share  

Diluted earnings (loss) per share 

The computation of diluted earnings (loss) per share was based on the net income (loss) divided by the 
weighted  average  number  of  ordinary  shares  outstanding,  after  adjustment  for  all  potentially  dilutive 
ordinary shares, as follows: 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

Net income (loss) used in computation of  

basic earnings (loss) per share  

Interest expenses in respect of convertible 

 notes 

Net income (loss) used in computation of diluted 

earnings (loss) per share 

       (3,275) 

       (12,919) 

              517  

(1,656)  

 -  

(424) 

      (4,931) 

      (12,919) 

                93  

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 17 - EARNINGS (LOSS) PER SHARE (CONTINUED) 

Weighted average number of ordinary shares (diluted) 

Weighted average number of ordinary shares  

used in computation of basic earnings (loss)  
per share  

Effect of conversion of convertible notes  
Effect of exercise of stock options  

Weighted average number of ordinary shares  

used in computation of diluted earnings (loss) 
per share  

2014 

Year Ended December 31, 
2013 
Number of shares in thousands 

2012 

 174,852  
 39,717  
 -  

 137,369  
 -  
 -  

 134,047  
 15,991  
 893  

 214,569  

 137,369  

 150,931  

In the year ended December 31, 2014, the computation of weighted average number of ordinary shares 
(diluted) excluded 7,968,175 and 39,716,667 embedded warrants in respect of convertible notes (Series 
A and L), respectively, since they had an anti-dilutive effect. 

In the year ended December 31, 2013, the computation of weighted average number of ordinary shares 
(diluted) excluded 7,968,175 and 39,716,667 embedded warrants in respect of convertible notes (Series 
A and L), respectively, as well as 2,002,375 warrants (Series 3), since they had an anti-dilutive effect. 

In  the  year  ended  December  2012,  the  computation  of  weighted  average  number  of  ordinary  shares 
(diluted) excluded 7,973,570 embedded warrants in respect of convertible notes (Series A). 

The  average  market  value of  Company’s  shares, for calculation  of  the  dilutive effect  of  warrants  and 
stock options, is based on market prices quoted during the period in which the options were outstanding. 

NOTE 18 - EMPLOYEE BENEFITS 

Employee benefits include post-employment benefits, short-term benefits and share-based payments. 

As  for  post-employment  benefits,  the  Group  has  defined  benefit  plans  for  which  it  contributes  to 
insurance policies. 

As for share-based payments, see Note 21. 
As for benefits to key executives, see Note 27. 

Presented in the statement of financial position as follows: 

Short-term employee benefits – as part of current liabilities 

             149  

             172  

Long-term employee benefits – as part of non-current liabilities 

               76  

               90  

December 31, 

2014 
2013 
U.S. dollars in thousands 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 18 - EMPLOYEE BENEFITS (CONTINUED) 

Composition of long term employee benefits: 

Present value of financed commitments 
Net of fair value of plan assets 

           1,892  
(1,816) 

           1,976  
(1,886) 

Total net liabilities recognized with respect to defined benefit plan 

               76  

               90  

a.  Post-employment benefit plans - defined benefit plan 

(1)  Movement, at present value, in obligation with respect to defined benefit plans: 

Obligation with respect to defined benefit plan  

at the beginning of the year 

Benefits paid 
Cost of current service and interest cost 
Changes with respect to exchange rate differentials 
Actuarial gain charged to other comprehensive income 
Obligation with respect to defined benefit plans 

at the end of the year 

(2)  Movement in plan assets: 

Fair value of plan assets at the beginning of the year 
Amounts deposited 
Benefits paid 
Changes with respect to exchange rate differentials 
Interest income with respect to plan assets 
Actuarial loss charged to other comprehensive income 

Fair value of plan assets at the end of the year 

(3)  Expenses recognized in the statement of operations: 

Cost of current service 
Cost of interest 
Gain transferred to benefits 

47 

Year Ended December 31, 
2014 
2013 
U.S. dollars in thousands 

          1,722  

          1,722  

(85) 
 231  
 (222)  
 (8)  

(239) 
 288  
 140  
 65  

          1,892  

          1,976  

Year Ended December 31, 
2014 
2013 
U.S. dollars in thousands 

         1,886  
 154  
(85) 
 (214)  
 62  
 13  

         1,650  
 257  
(239) 
 128  
 60  
 30  

         1,816  

         1,886  

Year Ended December 31, 
2014 
2013 
U.S. dollars in thousands 

             161  
1 
 10  

             223  
(2) 
 9  

            172  

            230  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 18 - EMPLOYEE BENEFITS (CONTINUED) 

Cost of revenues 
Research and development expenses 
Selling and  marketing expenses 
General and administrative expenses 

(4)  Actuarial assumptions 

2014 

Year Ended December 31, 
2013 
U.S. dollars in thousands 

2012 

                40  
 43  
 63  
 26  

                66  
 73  
 59  
 32  

               68  
 67  
 58  
 50  

             172  

             230  

             243  

Major actuarial assumptions as of the report date (based on weighted average): 

Discount rate at the reporting date 
Future salary growth 

(5)  Historical data 

2014 
% 

3.58 
3.71 

December 31, 
2013 
% 

3.82 
3.41 

2012 
% 

3.99 
3.66 

2014 

 December 31, 
2013 
U.S. dollars in thousands 

2012 

Present value of obligation with respect to 
    defined benefit plan 
Fair value of plan assets 
Plan shortfall 

Adjustments to liabilities, based on past 
     experience 
Adjustments to assets, based on past experience 

           1,892  
 (1,816)  
                76  

           1,976  
 (1,886)  
                90  

           1,722  
 (1,650)  
                72  

               (27)  
                13  

                75  
                30  

                23  
                  -  

NOTE 19 - CONVERTIBLE NOTES  

Convertible Notes (Series A) 

In March 2007, the Company issued NIS 83  million par value convertible notes (Series A), listed for 
trading on the TASE and registered in the owner’s name. The notes (Series A) bear interest of 7.5% per 
annum,  with  principal  and  interest  linked  to  the  Israeli  CPI.  Interest  is  payable  semi-annually,  from 
August 2007 through 2014. Principal is payable in three installments on February 10 of each year from 
2012  through  February  2014.  The  notes  (Series  A)  are  convertible,  such  that  each  NIS  2.6  par  value 
notes (Series A) may be converted into one ordinary share of NIS 0.01 par value. 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 19 - CONVERTIBLE NOTES (CONTINUED) 

As of December 31, 2013, the Group bought back NIS 18,872,160 par value notes (Series A) for total 
consideration  of  $1.8  million.  The  notes  (Series  A)  bought  back  were  delisted  from  trading  on  the 
TASE. The buy-back resulted in a gain of $3.0 million ($1.8 million was recognized in 2008 and $1.2 
million recognized in 2009). 

In  October  2009,  holders  of  notes  (Series  A)  converted  NIS  1,882,255  par  value  notes  into  ordinary 
shares.  The  carrying  amount  of  the  notes  (Series  A),  which  amounted  to  $785  thousand  as  of  the 
conversion date, was charged to equity. In June 2012, holders of notes (Series A) converted NIS 28,173 
par  value  notes  (Series  A)  into  ordinary  shares.  The  carrying  amount  of  the  notes  (Series  A),  which 
amounted to $6 thousand as of the conversion date, was charged to equity. 

Convertible Notes (Series L) 

As  discussed  in  note  16,  on  February  12,  2013,  the  Company  issued  a  shelf  prospectus  for  future 
issuance  of  securities  on  the  TASE.  In  March  2013,  the  Company  issued  to  the  public  NIS  62,556 
thousand par value convertible notes (Series L), negotiable and registered in the owner's name and also 
issued, by non-material private placement, a further NIS 13,700 par value convertible notes (Series L), 
negotiable and registered in the owner's name - for total net proceeds of $19.5 million. The notes (Series 
L) are convertible on any trading day, from the date of listing for trading through February 12, 2018 - 
such that each NIS 1.92 par value notes (Series L) may be converted into one Company ordinary share 
of  NIS  0.01  par  value,  subject  to  the  aforementioned  adjustments.  The  notes  mature  in  two  principal 
repayments on February 28, 2017 and on February 28, 2018. The notes (Series L) bear fixed interest at 
8.65% per annum (principal and interest are not linked), payable semi-annually: on August 28 and on 
February 28 of each year from August 2013 through February 2018. The effective interest rate is 27.7%. 

NOTE 20 - DERIVATIVES 

The conversion component of notes 

The net proceeds from the issuance of the convertible notes was bifurcated for measurement purposes, 
into a conversion component, accounted for as an embedded derivative  measured at fair value on the 
statement  of  operations  and  is  accordingly  measured  based  on  its  fair  value  on  each  reporting,  with 
changes to fair value regularly charged to the statement of operations, and a liability component, which 
is  initially  recognized  based  on  its  fair  value  net  of  attributed  transaction  expenses  (the  balance  of 
consideration  not  attributed  to  the  conversion  component),  accounted  for  at  amortized  cost,  using  the 
effective  interest  inherent  therein,  calculated  as  of  the  issuance  date  as  noted  above.  The  attributed 
transaction  costs  were  separated  to  the  different  components  pro-rata  to  the  amounts  of  their  initial 
recognition before attribution of said costs. 

The  fair  value  of  the  conversion  component  of  the  convertible  notes  as  of  December  31,  2014  and 
December 31, 2013 amounted to $9,162 thousand and $13,031 thousand, respectively. The fair value is 
calculated using the binomial model with the following parameters: 

December 31,

2014

2013

Discount rate for convertible notes (Series L)  
Share price 
Volatility of share price  

16.78% 

NIS 

1.910  NIS 

62.14% 

13.86% 
2.040 
62.96% 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 21 - SHARE-BASED PAYMENTS 

Option award to the Company employees, directors and consultants 

a.  As of December 31, 2014, there were 26,935,899 stock options outstanding which were granted to 
employees, directors and consultants. The granted options may be exercised within five years at a 
share price ranging from less than $0.03 and $0.64. As of December 31, 2014, 14,801,901 options 
have been exercised. 

b.  Due to the grant of said stock options, the Group incurred a non-cash expense amounting to $1,475 
thousand, $143 thousand and $408 thousand, respectively, in the years ended December 31, 2014, 
2013 and 2012. The remaining expense, amounting to $1,857 thousand, will be recognized by the 
group over the vesting period of the options. 

c.  The  stock  option  plan  with  respect  to  Israeli  employees  is  governed  by  the  terms  stipulated  by 
Section 102 of the Israeli Income Tax Ordinance. In accordance with the capital gain track chosen 
by  the  Company  and  pursuant  to  the  terms  thereof,  the  Company  is  not  allowed  to  claim,  as  an 
expense  for  tax  purposes,  the  amounts  credited  to  employees  as  a  benefit,  including  amounts 
recorded as payroll benefits in the Company’s accounts, in respect of options granted to employees 
under the plan. Under the capital gain track the options will be deposited with a Trustee for at least 
two years after the end of the year in which the options were granted. The grantees will pay the tax 
due to the benefit upon exercise of the options, but any expenses incurred to the Company in respect 
to  of  the  options  granted  would  not  be  tax  deductible  for  the  Company.  Options  granted  to 
consultants, who could not be governed by the terms stipulated by Section 102 of the Income Tax 
Ordinance as noted above, will be taxable by the grantees upon exercise of the option, in conformity 
with section 3(i) of the Israeli Income Tax Ordinance. 

50 

 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 21 - SHARE-BASED PAYMENTS (CONTINUED) 

d.  The following table lists the grant terms of stock options granted by the Company since 2004: 

Contractual 
duration of 
options 

(years) 

Fair value on 
the grant date 

U.S. dollars in  
thousands 

Terms and conditions 

Number of 
options 

(in thousands) 

Grant date/  Grantees 

10  

10  

10  

10  

10  

10  

10  

10  

10  

10  

10 

10 

46 

19 

26 

13 

32 

32 

169 

486 

1,421 

90 

112 

116 

Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 73.1% and 
exercise price of $0.57. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 73.1% and 
exercise price of $0.53. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 68.59% and 
exercise price of $0.40. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 64.4% and 
exercise price of $0.41. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 65.91% and 
exercise price of $0.42. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 65.91% and 
exercise price of $0.41. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 65.71% and 
exercise price of $0.41. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 65.26% and 
exercise price of $0.47. 
Vesting based on achievement of sales targets for 2014-2017. Calculated using the Black-Scholes 
formula with the following parameters: expected volatility of 65.26% and exercise price of $0.43. 
Vesting period of 2 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 65.26% and 
exercise price of $0.03. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant t. Calculated 
using the Black-Scholes formula with the following parameters: expected volatility of 65.34% and 
exercise price of $0.51. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black- Scholes formula with the following parameters: expected volatility of 65.34% and 
exercise price of $0.45. 

125 

50 

140 

50 

130 

130 

690 

2,000 

5,300 

224 

330 

330 

51 

Options granted to consultants on 
January 26, 2012 

Options granted to consultants on 
January 26, 2012 

Options granted to employees on 
July 23, 2012 

Options granted to consultants on 
May 28, 2013 

Options granted to employees on 
May 28, 2013 

Options granted to employees of US 
subsidiary on May 28, 2013 

Options granted to directors on June 
17, 2013 

Options granted to the CEO on June 
27, 2013 

Performance options granted to the 
CEO on June 27, 2013 
Relocation options granted to the 
CEO on June 27, 2013 

Options granted to a director on 
January 14, 2014 

Options granted to a director on 
January 14, 2014 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
10 

2,314 

10 

93 

10 

10 

68 

35 

10 

42 

10 

233 

10 

249 

28.5% vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. 
Calculated using the Black- Scholes formula with the following parameters: expected volatility of 
63.10% and exercise price of $0.5, 71.5% vesting based on meeting goals and objectives. Calculated 
using the Black- Scholes formula with the following parameters: expected volatility of 64.99% and 
exercise price of $0.45. 
28.5% vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. 
Calculated using the Black- Scholes formula with the following parameters: expected volatility of 
64.97% and exercise price of $0.57, 71.5% vesting based on meeting goals and objectives. Calculated 
using the Black- Scholes formula with the following parameters: expected volatility of 64.99% and 
exercise price of $0.52. 
Vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. Calculated 
using the Black- Scholes formula with the following parameters: expected volatility of 62.35% and 
exercise price of $0.71. 
28.5% vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. 
Calculated using the Black- Scholes formula with the following parameters: expected volatility of 
63.62% and exercise price of $0.63, 71.5% vesting based on meeting goals and objectives. Calculated 
using the Black- Scholes formula with the following parameters: expected volatility of 63.27% and 
exercise price of $0.59. 
28.5% vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. 
Calculated using the Black- Scholes formula with the following parameters: expected volatility of 
63.62% and exercise price of $0.63, 71.5% vesting based on meeting goals and objectives. Calculated 
using the Black- Scholes formula with the following parameters: expected volatility of 63.27% and 
exercise price of $0.59. 
28.5% vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. 
Calculated using the Black- Scholes formula with the following parameters: expected volatility of 
63.08% and exercise price of $0.65, 71.5% vesting based on meeting goals and objectives. Calculated 
using the Black- Scholes formula with the following parameters: expected volatility of 60.73% and 
exercise price of $0.59. 
28.5% vesting period of 4 years, on annual basis, with 1 year lock-up period upon initial grant. 
Calculated using the Black- Scholes formula with the following parameters: expected volatility of 
61.37% and exercise price of $0.47, 71.5% vesting based on meeting goals and objectives. Calculated 
using the Black- Scholes formula with the following parameters: expected volatility of 60.63% and 
exercise price of $0.42. 

5,498 

Options granted to employees on 
March 25, 2014 

230 

150 

99 

120 

700 

970 

Options granted to employees on 
March 25, 2014 

Options granted to consultants on 
March 27, 2014 

Options granted to employees on 
May 27, 2014 

Options granted to employees on 
May 27, 2014 

Options granted to employees on 
September 1, 2014 

Options granted to employees on 
December 22, 2014 

52 

 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 21 - SHARE-BASED PAYMENTS (CONTINUED) 

e.  Number of options and weighted average exercise price: 

Year Ended December 31, 2014 
Number of 
options 

Range of 
exercise price 
(NIS) 

Year Ended December 31, 2013 
Number of 
options 

Range of 
exercise price 

Outstanding at beginning of year 
Granted during the year 
Forfeited and expired during the year 
Exercised during the year 

 20,842,348  
8,245,277  
503,726
)
(
(
1,828,000
)

0.10- 2.01 
1.57-2.50 
- 
0.23-1.47 

 18,362,370  
 8,524,181  
(844,750) 
(5,199,453) 

0.01- 2.20 
1.78-1.96 
- 
0.10-0.83 

Outstanding at end of year 

26,935,899 

0.10-2.50 

 20,842,348  

0.10-2.01 

Exercisable at end of year 

 12,069,760  

0.10-2.19 

 11,886,799  

0.10-2.01 

Outstanding at beginning of year 
Granted during the year 
Forfeited and expired during the year 
Exercised during the year 

Outstanding at end of year 

Exercisable at end of year 

Year Ended December 31, 2012 

Number of 
options 

Range of 
exercise price 

 20,645,782  
 315,000  
(200,720) 
(2,397,692) 

0.01- 2.07 
0.01-1.58 
- 
0.01-0.77 

 18,362,370  

0.10-2.20 

 16,625,774  

0.10-2.20 

The weighted average share price upon exercise of the options, for options exercised in the year ended 
December 31, 2014 and 2013 and 2012 was $0.58, $0.39 and $0.48, respectively. 

The exercise price for outstanding options as of December 31, 2014 ranged between less than $0.03 and 
$0.64;  the  weighted  average  remaining  contractual  duration  was  6.72  years.  The  exercise  price  for 
outstanding  option  warrants  as  of  December  31,  2013  ranged  between  less than  $0.03  and  $0.58; the 
weighted average remaining contractual duration was 5.49 years.  

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 21 - SHARE-BASED PAYMENTS (CONTINUED) 

f.  Additional  information  in  respect  of  share-based  payments  discharged  using  equity 

instruments 

The fair value of services rendered in return for option warrants granted is based on the fair value of 
option  warrants  granted,  measured  using  the  Black-Scholes  formula  based  on  the  following 
parameters: 

Consultants, CEO 
Employees and 
directors 

Employees and 
consultants 

Year Ended December 31, 
2013 
2014 

Grant date fair value, (dollars in thousands) 

 3,304  

 2,243  

Parameters used in calculating the fair value: 

Share price (on grant date) 
Exercise price 
Expected volatility (weighted average) 
Expected duration of option warrant (weighted average)  
Expected dividend yield 
Risk-free interest rate  

Additional information: 

$0.43-0.70 
$0.42-0.65 
61%-65% 
7 
- 
1.64%-3.40% 

$0.41-0.43 
$0.03-0.47 
64%-66% 
7 
- 
2.68%-3.75% 

Share price on the date of allotment of the securities  

$0.43-0.70 

$0.41-0.43 

g.  Payroll expenses with respect to share-based payments 

2014

Year Ended December 31,
2013
U.S. dollars in thousands

2012

Payroll expenses with respect to share-based 

 payments discharged using equity instruments 
 of the Group 

           1,475  

             143  

           408  

As to options granted to related parties, see also Note 27. 

h.  Options based on achievements  

Options  which  vest  based on  achievement  of  two  cumulative  threshold  conditions  which include 
target sales and minimum operating income or loss, as specified by the Company’s Compensation 
Committee and Board of Directors - in line with the work plan approved by the Company’s Board 
of Directors. With regard to measurement of said operating income or loss to be used by the Board 
of Directors for review of the threshold conditions, the operating income or loss to be used would 
exclude  depreciation  and  amortization,  changes  in  provision  for  doubtful  accounts  and  bad  debt, 
expenses  with respect to  share-based  payment  and  the  effect  of  non-recurring  events  (“Adjusted 
operating income (loss)”). The adjusted operating loss for the year ended December 31 2014 was 
calculated as follows:  

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 21 - SHARE-BASED PAYMENTS (CONTINUED) 

Operating loss, as presented in 
the statements of operations 

Adjustments: 
Depreciation and amortization 
Changes in provision for 

doubtful accounts and bad 
debt 

Share-based payment 

Adjusted operating  loss 

U.S. dollars in 
thousands 

(3,609) 

324 

46 

1,475 

(1,764) 

NOTE 22 – PROVISIONS 

Balance as of January 1, 2014 
Provisions made during the year 
Provisions reversed during the year 
Provisions realized during the year 

Warranties

Returns
U.S. dollars in thousands

Total

            143 
149 
(7) 
(65) 

              128 
143 
- 
(141) 

             271 
292 
(7) 
(206) 

Balance as of December 31, 2014 

           220 

              130 

             350 

Balance as of January 1, 2013 
Provisions made during the year 
Provisions reversed during the year 
Provisions realized during the year 

            171 
159 
(50) 
(137) 

              114 
14 
- 
- 

             285 
173 
(50) 
(137) 

Balance as of December 31, 2013 

           143 

              128 

             271 

a.  Warranties 

The  provision  is  based  on estimates  relying  on  cumulative  past  experience  with regard  to  similar 
products and services. The Group estimates that most of this liability would be realized within 12 
months. 

b.  Returns 

The  provision  for  goods  returned  by  customers  is  calculated  based  on  estimates  made  by 
management, relying on the Group’s past experience. 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 23 - OTHER ACCOUNTS PAYABLE AND ACCRUED EXPENSES 

Employees and payroll related institutions  
Interest payable 
Advance payments from customers 
Other 

December 31,

2014
2013
U.S. dollars in thousands

 1,178  
 639  
 95  
41 

 1,953  

 905  
 858  
 84  
83  

 1,930  

For the Group’s exposure to Israeli CPI, currency and liquidity risk in respect of certain accounts 
payable, see Note 25. 

NOTE 24 - FINANCIAL RISK MANAGEMENT 

a.  Overview 

The Group is exposed to the following risk factors due to use of financial instruments: 

•  Credit risk 

•  Liquidity risk 

•  Market risk (including currency risk, interest risk and other price risk) 

This  note  provides  qualitative  information  regarding  the  exposure  to  each  of  the  aforementioned 
risk factors, Group objectives, policy and processes relating to risk measurement and management. 
Quantitative disclosure is provided throughout these consolidated financial statements. 

b.  Risk management framework 

The Company’s Board of Directors has overall responsibility to establish and supervise the Group’s 
risk  management  framework.  The  Board  of  Directors  appointed  an  Investment  Committee, 
consisting of four members, to review exposure to market risk and to set policy on hedging such 
risk.  

c.  Credit risk 

Credit risk is the risk of financial loss to the Group if a customer or counterparty to any financial 
instrument  fails  to  meet  its  contractual  obligations.  It  primarily  arises  from  trade  and  other 
receivables and from investments in securities. Most of the Company’s cash and cash equivalents is 
deposited with some of Israel’s largest banks and invested in government bonds. 

Trade and other receivables 

The Group’s exposure to credit risk is primarily affected by each customer’s individual attributes. 
However,  geographic attributes  of  the  Group’s  customer  base, including  risk  of  insolvency  in the 
sector and country in which the customer operates, have some effect on credit risk. Approximately 
16%, 15% and 14%, respectively, of the Group’s revenues in the years ended December 31, 2014, 
2013  and  2012  arise  from  sales  to  a  single  customer.  Other  than  this,  there  are  no  other 
concentrations of credit risk. 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 24 - FINANCIAL RISK MANAGEMENT (CONTINUED) 

The Group does not require collateral from customers, but in some cases, customers are required to 
make advance payments or transactions are conducted through letters of credit. 

The Group’s revenues are primarily derived from sales to customers in the U.S. and in the European 
Union.  Management  regularly  monitors  trade  receivables  and  the  financial  statements  include 
specific  provisions  for  doubtful  debt,  which  properly  reflect,  in  the  opinion  of  management,  the 
inherent loss in debt whose collection is in doubtful. 

Investments 

The  Group  limits  its  exposure  to  credit  risk  by  investing  exclusively  in  NIS-denominated  money 
market funds and in bank deposits. 

d.  Liquidity risk 

Liquidity  risk  is  the  risk  that  the  Group  will  encounter  difficulty  in  meeting  the  obligations 
associated with its financial liabilities that are settled by delivering cash or another financial asset. 
The Group’s approach to managing liquidity is to ensure, as far as possible, that it will always have 
sufficient  liquidity  to  meet  its  liabilities  when  due,  under  both  normal  and  stressed  conditions, 
without incurring unacceptable losses or risking damage to the Group’s reputation. 

The Group ensures sufficient cash on hand for payment of expected operating expenses, including 
any amounts required to fulfill financial obligations. The foregoing does not account for potential 
impact of extreme scenarios, which may not be reasonably anticipated. 

e.  Market risk 

Market  risk  is  the  risk  that  changes  in  market  prices,  such  as  foreign  currency  exchange  rates, 
consumer  price  index,  interest  rates  and  prices  of  equity  instruments  would  impact  the  Group’s 
revenues  or  the  value  of  its  holding  in  financial  instruments.  The  objective  of  market  risk 
management is to manage and supervise exposure to market risk within common parameters, while 
maximizing returns. 

Currency risk 

The  Group  is  exposed  to  foreign  currency  risk  with  respect  to  sales,  purchases  and  loans 
denominated in currencies (primarily NIS, but also Euro and Japanese yen (“JPY”)) other than the 
respective  functional  currency  of  the  companies  in  the  Group.  The  currencies  in  which  most 
transactions are denominated are the dollar, NIS, Euro and JPY. 

Most of the Group’s revenues are denominated in its functional currency (the dollar) and some in 
Euro and JPY.  Payroll expenses in Israel are denominated in NIS. Therefore, the Group is exposed 
to dollar/NIS and dollar/Euro exchange rates (as well as dollar/JPY) and strives to mitigate currency 
risk by maintaining liquid investments and cash positions in short-term NIS-denominated deposits, 
in NIS and in Euro.  

Interest rate risk 

The Group has no material exposure as of December 31, 2014. 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 25 - FINANCIAL INSTRUMENTS 

a.  Credit risk 

1)  Exposure to credit risk 

The carrying amount of financial assets reflects the maximum credit exposure. Maximum credit 
risk exposure as of the report date was as follows: 

Cash and cash equivalents 
Trade receivables 
Investments in securities 
Bank deposits 
Other accounts receivable 

December 31,

2014
2013
U.S. dollars in thousands

          9,417  
 3,195  
 8,919  
 131  
 238  
           21,900  

          11,950  
 2,048  
 6,931  
 203  
 303  
           21,435  

The maximum exposure to credit risk in respect of cash and cash and cash equivalents, trade 
receivables,  other  accounts  receivable  and  other  investments,  as  of  the  report  date,  by 
geographic locations was as follows: 

Israel 
U.S. and Canada 
Asia Pacific 
Western Europe 
Eastern Europe 
Other  

December 31,

2014
2013
U.S. dollars in thousands

          17,800  
 2,173  
 1,176  
 655  
 22  
 74  

          18,180  
 1,730  
 1,052  
 324  
 60  
 89  

             21,900 

           21,435 

2)  Aging of debt and allowance for doubtful accounts 

Debt aging for trade receivables: 

December 31, 2014

December 31, 2013

Allowance for 
doubtful 
accounts

Gross
amount
U.S. dollars in thousands

Allowance for 
doubtful 
accounts

Gross
amount
U.S. dollars in thousands

Not in arrears 
In arrears up to 3 months 
In arrears up to 6 months 
In arrears up to 12 months 
In arrears over 12 months 

           2,481  
 622  
 74  
 92  
 158  
3,427  

                  - 
 -  
 23  
 51  
 158  
             232  

           1,788  
 167  
 161  
 88  
 69  
           2,273  

                  1  
 103  
 72  
 21  
 28  
             225  

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 25 - FINANCIAL INSTRUMENTS (CONTINUED) 

Movements in the allowance for doubtful accounts: 

Balance at beginning of year 
Recognized impairment loss 
Bad debt 
Balance at end of year 

Year Ended December 31,
2013
2014
U.S. dollars in thousands

               225  
 46  
 (39)  
                232  

               191  
 116  
 (82)  
                225  

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 25 - FINANCIAL INSTRUMENTS (CONTINUED) 

b.  Liquidity risk 

Below is an analysis of contractual maturities of financial liabilities including estimated interest payments: 

Non-derivative financial liabilities 

Loan from Shareholders 
Convertible notes, including current maturities 
Trade payables 
Other long-term accounts payable* 

Other accounts payable** 
Total 

Carrying
Amount

Contractual
Cash flow

Up to6 months

6-12 months
U.S. dollars in thousands

1-2 years

2-5 years

Over 5 years

December 31, 2014

1,696 
13,505 
1,083 
822 

2,491 
19,598 

2,317 
24,696 
1,083 
886 

2,491 
31,473 

93 
848 
1,083 
- 

1,698 
3,722 

91 
848 
- 
- 

793 
1,732 

December 31, 2013

184 
1,696 
- 
330 

- 
2,210 

1,949 
21,304 
- 
556 

- 
23,809 

- 
- 
- 
- 

- 
- 

Carrying
Amount

Contractual
Cash flow

Up to6 months

6-12 months
U.S. dollars in thousands

1-2 years

2-5 years

Over 5 years

Non-derivative financial liabilities 

Convertible notes, including current maturities 
Trade payables 
Other long-term accounts payable* 

       20,796  
 704  
 1,150  

        37,082  
 704  
 1,354  

         8,462  
 704  

 -    

           950  

       23,869  

         3,326  

            475  

 -    
 -    

 -    

 400  

 -    

 703  

 -    

 251  

Other accounts payable** 
Total 

      1,881  
      24,531  

      1,881  
       41,021  

       1,645  
       11,811  

236  
        1,186  

- 
       24,269  

- 
         4,029  

- 
            706  

* 
** 

Composition is based on expected future sales of the product developed with grants from the OCS. 
Includes the following items: accrued expenses and other accounts payable.

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 25 - FINANCIAL INSTRUMENTS (CONTINUED) 

c.  Market risk 

1)  Exposure to the Israeli CPI and foreign currency risk 

The Group’s exposure to the Israeli CPI and foreign currency risk is as follows: 

Assets 

Cash and cash equivalents 
Securities available for sale 
Trade receivables 
Inventories 
Other accounts receivable 
Long-term pre-paid expenses 
Property, plant and equipment and intangible assets 
Long-term pledged deposit 

Liabilities 

Trade payables 
Employee benefits 
Provisions 
Other accounts payable 
Loan from Shareholders 
Financial derivatives 
Convertible notes 
Other long-term accounts payable 

U.S. dollar

NIS
Unlinked

NIS
CPI-linked

December 31, 2014
Foreign currency
Euro

Other
currencies

Non-monetary
items

Total

         4,988  

 -    

 2,496  

 -    

 233  

 -    
 -    
 -    

 7,717  

           562  

 -    
 -    

 1,661  
- 
 -    
 -    

822 
 3,045  

          3,429  
 8,919  
 49  

 -    
 -  
 -    
 -    

 131  
 12,528  

 562  

 -    
 -    

 1,092  
 1,634  
9,162 
12,929 

 -    

 25,338  

U.S. dollars in thousands

                  -    
 -    
 -    
 -    
 -    
 -    
 -    
 -    
 -    

            661  

             339  

 -    

 650  

 -    
 5  
 -    
 -    
 -    

 -    
 -  
 -    
 -    
 -    
 -    
 -    

 1,316  

 339  

 -    
 -    
 -    
 -  
- 
 -    
- 
 -    
- 

-    
-    
 -    

 67  
- 
 -    
 -    
 -    

 67  

 -    
 -    
 -    

 59  
- 
 -    
 -    
 -    

 59  

                  -    
 -    
 -    

 1,432  
 368  
 109  
 756  

 -    

 2,665  

 -    

 225  
 350  
 251  
- 
 -    
 -    
 -    

 826  

      9,417  
8,919  
3,195  
 1,432  
 606  
 109  
 756  
 131  
 24,565  

 1,083  
 225  
 350  
 3,130  
 1,634  
 9,162  
 12,929  
822  
 29,335  

Total exposure in statement of financial position in respect of 

financial assets and financial liabilities 

            4,673  

     (12,810)  

- 

            1,249  

            280  

          1,839  

     (4,770) 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Assets 

Cash and cash equivalents 
Securities available for sale 
Trade receivables 
Inventories 
Other accounts receivable 
Long-term pre-paid expenses 
Property, plant and equipment and intangible assets 
Long-term pledged deposit 

Liabilities 

Trade payables 
Employee benefits 
Provisions 
Other accounts payable 
Financial derivatives 
Convertible notes 
Other long-term accounts payable 

U.S. dollar

NIS
Unlinked

NIS
CPI-linked

December 31, 2013
Foreign currency
Euro

Other
currencies

Non-monetary
items

Total

U.S. dollars in thousands

         2,584  

 -    

 1,261  

 -    

 188  

 -    
 -    
 -    

 4,033  

           573  

 -    
 -    

 1,390  

 -    
 -    

 1,150  
 3,113  

          8,385  
 6,931  
 176  

 -    

 110  

 -    
 -    

 203  
 15,805  

 131  

 -    
 -    

 1,079  
 13,039  
 12,740  

 -    

 26,989  

                  -    
 -    
 -    
 -    
 -    
 -    
 -    
 -    
 -    

 -    
 -    
 -    

 212  

 -    

 7,198  

 -    

 7,410  

            294  

             687  

 -    

 442  

 -    
 5  
 -    
 -    
 -    

 -    

 169  

 -    
 -    
 -    
 -    
 -    

 741  

 856  

-    
-    
 -    

 34  

 -    
 -    
 -    

 34  

 -    
 -    
 -    

 35  

 -    
 -    
 -    

 35  

                  -    
 -    
 -    

 1,090  
 326  
 111  
 822  

 -    

 2,349  

 -    

 262  
 271  
 313  

 -    
 -    
 -    

 846  

      11,950   

 6,931  
 2,048  
 1,090  
 111  
 822  
 203  
 23,784  

 704  
 262  
 271  
 3,063  
 13,039  
 19,938  
 1,150  
 38,427  

Total exposure in statement of financial position in respect of 

financial assets and financial liabilities 

            920  

     (11,184)  

       (7,410)  

            707  

            821  

          1,503  

     (14,643) 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 25 - FINANCIAL INSTRUMENTS (CONTINUED) 

Total financial liabilities, net as of December 31, 2014 and 2013 amounted to $6,697 thousand 
and $16,146 thousand, respectively. 

Below is information about the Israeli CPI and exchange rates of significant currencies against 
the NIS:  

Israeli CPI (points) 

ILS exchange rate 
Euro exchange rate 
100 JPY exchange rate 

Increase (decrease) during the year: 

Israeli CPI  
ILS exchange rate 
Euro exchange rate 
100 JPY exchange rate 

2)  Sensitivity analysis 

December 31,

2014

2013

119.77 

120.01 

0.2571 
1.2149 
0.8369 

0.2881 
1.3777 
0.9525 

Year Ended December 31,
2013
2014
Change in %
Change in %

(0.20) 
 (10.75) 
(11.82) 
(12.14) 

1.82 
7.55 
4.52 
(17.90) 

A stronger dollar against the following currencies, as of December 31, 2014 and 2013, and an 
increase in the Israeli CPI would have increased (decreased) equity and net income/loss by the 
following amounts (after-tax). The following analysis is based on changes to exchange rates and 
to  the  Israeli  CPI,  which  the  Group  believes  to  be  reasonably  possible  as  of  the  end  of  the 
reported  year.  This  analysis  assumes  all  other  variables,  especially  interest  rates,  remain 
constant. The analysis for December 31, 2014 and 2013 was done on the same basis. 

December 31, 2014

Capital
deficiency

Net income
(loss)

U.S. dollars in thousands

5% increase in the exchange rate of: 

NIS 
Euro 
   100 JPY 

(641) 
 63  
 11  

(641) 
 63  
 11  

A  stronger  USD,  against  the  other  currencies  and  a  increase  in  the  Israeli  CPI,  by  a  similar 
percentage, as of December 31, 2014 would have had a similar effect in the opposite direction, 
assuming all other variables remain constant. 

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 25 - FINANCIAL INSTRUMENTS (CONTINUED) 

1% increase in the Israeli CPI 
5% increase in the exchange rate of: 

NIS 
Euro 

5% decrease in the exchange rate of: 

NIS 

December 31, 2013

Capital
deficiency

Net income
(loss)

U.S. dollars in thousands

            (74) 

          (74) 

(955) 
 35  

937  

(955) 
 35  

 937  

A  weaken  other  currencies,  by  a  similar  percentage,  against  the  dollar  and  a  decrease  in  the 
Israeli CPI, by a similar percentage, as of December 31, 2013 would have had a similar effect in 
the opposite direction, assuming all other variables remain constant. 

d.  Interest rate risk 

All of the Group’s interest-bearing instruments bear fixed interest. 

The  Group’s  assets  and  liabilities  bearing  fixed  interest  are  not  measured  at  fair  value  in  the 
statement of operations. Therefore, the change in interest rates as of the reporting dates should not 
have any effect on net income/loss. 

e.  Fair value of financial instruments measured at fair value, for disclosure purposes only 

Fair value versus carrying amount  

The fair  value  of the  financial  instruments  included  in  the  working  capital  of  the  Group  (such  as 
cash  and  cash  equivalents,  trade  receivables,  other  accounts  receivable,  bank  deposits,  pledged 
deposits, trade payables, and other accounts payable)  is usually identical or close to their carrying 
amount.  

The fair value of other financial assets and liabilities and their carrying amounts, as presented in the 
statement of financial position, are as follows: 

2014

Carrying
Amount

December 31, 

Carrying
Fair
value
amount
U.S. dollars in thousands
Level 1

2013

Fair
value

 -  
 22,667  
556 
 1,696  
        24,919  

- 
 23,726  
244 
 1,594  
       25,564  

          7,198  
 26,403  
624 
 -  
        34,450  

         7,354  
 25,682  
276 
 -  
       33,036  

Liabilities: 

Convertible notes (series A)  
Convertible notes (series L)  
Chief scientist liability 
Loan from shareholders 

Fair value hierarchy 

The  following  table  provides  analysis  of  financial  instruments  measured  at  fair  value  using 
valuation methodology. 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 25 - FINANCIAL INSTRUMENTS (CONTINUED) 

For details of the fair value hierarchy, see Note 4. 

Level 1

As of December 31, 2014

Level  2 

Level  3 

U.S. dollars in thousands

Total 

Financial assets - securities  
    available-for-sale 
Financial liabilities - derivatives 

          8,919  
 -  

                -  
 9,162  

                 -  
 -  

         8,919  
 9,162  

As of December 31, 2013

Level 1 

Level  2 

Level  3 

Total 

U.S. dollars in thousands

Financial assets - securities  
    available-for-sale 
Financial liabilities - derivatives 

          6,931  
 -  

                -  
 13,039  

                 -  
 -  

         6,931  
 13,039  

NOTE 26 – COMMITMENETS AND CONTINGENCIES  

a.  Obligation to pay royalties to the OCS 

The  Group’s  liability  to  pay  royalties  to  the  OCS  is  presented  in  the  consolidated  statement  of 
financial position under non-current liabilities and under accrued expenses and is relating to future 
sales of the EndoPAT™ 300 device and/or technology specific thereto. The non-current liability is 
discounted  to  the  date  of  the  relevant  reporting  date.  The  development  of  the  said  product  was 
discontinued before completion and the Group has no sales with respect thereto.  Therefore, for the 
purpose of calculating this liability, the Company prepares, upon each reporting date, a future sales 
forecast  for  the  EndoPAT™  300  device  and/or  specific  technology  thereof,  with  sales  amounts 
discounted at a 1.5% discount rate. From time to time, the Group reviews these forecasts and updates 
the  amount  of  discounted  non-current  liability  carried  on  its  financial  statements  accordingly.  The 
liability to the OCS is calculated by the Company’s assistant controller based on a DCF model and is 
reviewed  by  the  Company’s  controller.  As  of  December  31,  2014,  management  expects  it  would 
complete  the  development  of  the  EndoPAT™  3000  product  and/or  specific  technology  thereof  by 
early  2016;  however,  management  reviews  from  time  to  time  the  viability  of  completing 
development  of  the  EndoPAT™  3000.  Royalties  with  respect  to  sales  of  the  EndoPAT™  300 
product and/or specific technology thereof between 2015 and 2017 should fully cover, according to 
management’s estimates, its liability to the OCS. It should be noted that the gross liability (before 
discounting) which may be due to royalty payments to the OCS was estimated as of December 31, 
2014  at  $986 thousand,  based  on  a  balance  confirmation from  the  OCS  as  of  December  31,  2014. 
The fair value of the obligation in the statement of financial position is $556 thousand. 

b.  Litigation 

The Company records a provision for lawsuits only if it is likely to incur a liability arising from past 
events and if the amount of the liability can be reasonably estimated. The Company’s assessment of 
the  risk  associated  with  such  lawsuits  is  based  on  assessments  made  by  management  and  its  legal 
counsel.   

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 26 - COMMITMENETS AND CONTINGENT LIABILITIES (CONTINUED)) 

In  December 2010, the Company’s U.S. subsidiary, Itamar Medical Inc., entered into an exclusive 
distribution agreement with American Cardio, LLC (“ACL”) for specific operating activities in the 
U.S. in respect of the Company’s EndoPAT™ product, subject to achievement of certain targets for 
sales, market development and introduction of this product to the clinical market. In November 2011, 
after  ACL  had  failed  to  achieve  the  targets  specified  in  the  distribution  agreement,  the  subsidiary 
notified  ACL  of  the  termination  of  the  distribution  agreement.  On  March  14,  2012,  ACL  filed  a 
lawsuit against the subsidiary in a Court in Oregon, U.S. (the “Lawsuit”), asking for a compensation 
to be determined by the Court, plus interest and legal expenses. In the lawsuit, ACL alleged, among 
other  things,  that  the  Company’s  subsidiary  was  in  breach  of  the  distribution  agreement.  The 
Company’s  subsidiary  fully  rejected  all  claims  made  by  ACL.  In  July  2012,  the  Court  in  Oregon, 
U.S.  accepted  the  Company’s  subsidiary’s  motion  to  have  the  case  referred  to  an  arbitration 
proceeding by both parties.  

In  December  2013,  the  Company’s  subsidiary  reached  a  settlement  agreement  in  the  arbitration 
proceeding  between  American  Cardio,  LLC  and  American  Medical  Concepts,  Inc.  (collectively, 
“AMC”).  The  settlement  agreement  stipulates  that  by  July  1,  2014,  AMC  would  deliver  to  the 
Company’s  subsidiary’s  offices its  inventories  of  EndoPAT™ products. The  parties  further  agreed 
that  the  Company’s  subsidiary  would  pay  AMC  a  total  of  $1.13  million  in  four  installments  as 
follows: $0.1 million in January 2014; $0.3 million in July 2014; $0.4 million in July 2015; and $ 
0.33 million in July 2016. The present value of the aforementioned cash flows, net of the value of 
EndoPAT™ products to be delivered to the Company’s subsidiary as noted above, amounts to $ 0.8 
million. 

In the settlement agreement, the parties waived any claim and/or demand of any kind against each 
other. 

As  of  December  31,  2014,  the  Company  recognized  $363  thousand  under  “long-term  accounts 
payables” in respect of the settlement agreement. 

c.  Commitments 

The  Company  is  a  party  to  a  lease  agreement,  whereby  the  Company  leases  a  total  area  of  1,701 
square meters (including warehouses). The lease term is for five years, with an option to extend it for 
additional five years. The monthly rent and management fee payable by the Company to the lessor in 
the year ended December 31, 2014 was $36 thousand.  

To  secure  the  lease,  the  Company  has  provided  to  the  lessor  an  autonomous  bank  guarantee 
amounting to $101 thousand. 

The  Company  holds  non-linked  NIS-denominated  deposits,  bearing  interest  at prime  minus  1.67% 
per annum, pledged to a bank as collateral to secure the leased buildings. 

The Company’s subsidiary in Japan is a party to a lease agreement for leasing office space for a two-
year  term.  To  secure  the  lease,  the  Company  has  provided  a  guarantee  to  the  lessor  amounting  to 
$300 thousand, as well as a deposit amounting to $26 thousand pledged to a Japanese bank. 

The Company’s subsidiary in the U.S. is a party to a lease agreement for leasing office space for a 
two-year term. The Company holds a dollar-denominated deposit amounting to $5 thousand, pledged 
to a U.S. bank, as collateral to secure the lease. 

The Company is also a party to operating lease agreements for leasing vehicles for 36-month terms.  

66 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 26 - COMMITMENETS AND CONTINGENT LIABILITIES (CONTINUED) 

Minimum lease commitments of the Company and its subsidiaries under operating leases which may 
not be terminated, at rates in effect on December 31, 2014, were as follows: 

Year Ending December 31, 
2015 
2016 
2017 

U.S. dollars 
in thousands 

              426  
 367  
 304  
           1,097  

NOTE 27 - RELATED PARTIES AND INTERESTED PARTIES  

a.  Compensation to key executives (including directors) 

Company’s directors  

The Company entered into agreements with two of its shareholders for provision of services of Co-
Chairmen,  in  consideration  for  which  the  Company  pays  each  of  the  two  shareholders  $6,250  per 
month; the Company signed an agreement with a third shareholder for provision of services of sleep 
medical expert, in the amount of $3,125 per month; the Company also signed an agreement with an 
employee  of  said  third  shareholder,  who  is  also  an  interested  party,  for  provision  of  services  a 
manager of the sleep medicine discipline of the Company, in the amount of $3,125 per month. The 
Company also committed to reimburse expenses incurred by one of the aforementioned shareholders 
incurred with respect to promoting the Company’s business, at amounts to be approved from time to 
time by the Company’s Board of Directors. 

In October 2013, the two shareholders who serve as Co-Chairmen agreed to waive one half of the 
amounts payable to them for their service as Co-Chairmen of the Board of Directors, for a period of 
one year. The amount waived in the year ended December 31, 2014 and 2013 was $33 thousand and 
$11 thousand, respectively. 

b.  Transactions with related parties and interested parties 

Compensation to key executives (including directors) includes: 

2014 

Year Ended December 31, 
2013 

2012 

Number of 
persons 

Amount 
U.S. dollars in 
thousands 

Number of 
persons 

Amount 
U.S. dollars in 
thousands 

Number of 
persons 

Amount 
U.S. dollars in 
thousands 

Short-term employee 
 compensation 
Share-based payment 

7 
7 

         1,312  
 988  
         2,300  

8 
8 

         1,536  
 44  
         1,580  

7 
7 

         1,210  
 217  
         1,427  

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 27 - RELATED PARTIES AND INTERESTED PARTIES (CONTINUED) 

Compensation to key executives (including directors) not employed by the Company: 

2014 

Year Ended December 31, 
2013 

2011 

Number of 
persons 

Amount 
U.S. dollars in 
thousands 

Number of 
persons 

Amount 
U.S. dollars in 
thousands 

Number of 
persons 

Amount 
U.S. dollars in 
thousands 

Total benefits to a  

 board member not 
 employed by the  
 Company  

7 

           356 

8 

           329 

6 

           185 

2014 

Year Ended December 31, 
2013 
Transaction amounts 
U.S. dollars in thousands 

2012 

2014 

2013 

December 31, 

Carrying amount 
U.S. dollars in thousands 

Key executives (including board  
 members) of the Company 

       2,656  

       1,909  

        1,612  

           3,260  

           2,241  

c.  Credit line agreement with shareholders 

On March 11,  2011, the Company entered into a credit line agreement, which was approved by its 
Board  of  Directors  on  March  1,  2011,  with  four  of  its  major  shareholders:  Medtronic  International 
Technology, Inc., Dr. Giora Yaron (including through a company wholly owned by him), Mr. Martin 
Gerstel  and  Caremi  Partners  Ltd.  (collectively,  the  “Major  Shareholders”  or  the  “Lenders”),  under 
which the Major Shareholders agreed to extend a credit line to the Company in the aggregate amount 
of up to $6 million, subject to certain conditions (the “Credit Line Agreement”).  

Under  the  Credit  Line  Agreement,  the  Company  may  utilize  the  credit  line  by  making  three 
withdrawals  of  up  to  $2  million  each  in  January  of  each  of  the  years  from  2012  through  2014  in 
writing.  Any  amount  not  withdrawn  in  a  given  year  may  be  withdrawn  as  part  of  the  subsequent 
year’s withdrawal. However, any amount which will not be claimed by the Company by January 31, 
2014 would be expired and the Company may no longer claim it. 

Each withdrawal would bear interest at a rate to be determined by the Company’s Audit Committee 
and  Board  of  Directors,  in  conformity  with  criteria  set  forth  in  the  Israeli  Companies  Regulations  
(Reliefs  in  Certain  Interested  Parties’  Transactions),  2000.  The  interest  rate  would  not  exceed  the 
average  interest  rate  bid  to  the  Company  by  two  or  more  commercial  banks  or  other  financing 
providers for a withdrawal of similar terms and conditions upon the actual withdrawal date. 

In February 2013, the Company obtained the Lenders’ consent to extend the repayment of the third 
withdrawal,  from  repayment  in  a  single  installment  on  January  31,  2015  (the  original  date)  to 
repayment  in  two  equal  installments  on  February  28  of  2017  and  2018,  in  line  with  the  repayment 
days of the Company’s convertible notes (Series L).  

Should  the  Company  complete  a  public  offering  or  a  private  placement  of  equity  (including  rights 
issuance)  in  which  the  Company  would  raise  at  least  $10  million,  the  Company  would  repay  the 
major shareholders all the amounts withdrawn, with accrued interest through the said date. 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 27 - RELATED PARTIES AND INTERESTED PARTIES (CONTINUED) 

Any amount payable by the Company on account of repayment of the said withdrawals, which would 
not be paid when contractually due, would be subject to arrears interest. 

The  withdrawals  (principal  and  interest)  would  be  immediately  repayable  upon  occurrence  of  any 
events  listed  in the  agreement,  which  events  are  causing  immediate  repayment,  as  is  customary  for 
such agreements. 

In  January  2014,  the  Company  requested  the  Lenders  to  offset  the  outstanding  principal  balance 
payable to the Lenders in respect of convertible notes (Series A) they held against a third withdrawal 
amounting to NIS 6.9 million (approximately $1.94) on account of the credit line.  

On  March  2,  2014  the  Company’s  Board  of  Directors  approved  a  further  withdrawal  amounting  to 
$1.94 million on account of the credit line.  

Following the March 2014 withdrawal, the Company may not withdraw additional funds on account 
of this Credit Line Agreement.    

As  to  irrecoverable  undertaking  to  place  a  credit  facility  from  certain  Company’s  shareholders,  see 
Note 28. 

In January 2015, the Company received an irrevocable undertaking to place a credit facility of up to 
NIS  9,058,131  (the  “credit  amount”),  subject  to  certain  conditions,  from  certain  Company’s 
shareholders: (i) Medtronic International Technology, Inc.; (ii) Itamar Technologies and Investments 
(1994)  Ltd.,  a  company  controlled  by  Dr.  Giora  Yaron;  and  (iii)  Mr.  Martin  Grestel,  (jointly:  the 
“three shareholders”).  The credit facility may be utilized in a single withdrawing from January 2017 
to February 28, 2017.  Should the credit amount or a portion thereof remain unutilized after February 
28, 2017, the facility will expire and the Company will no longer be entitled thereto.  The credit, if 
utilized, will bear interest at the annual rate of 10.4% (unlinked).  The principal of any amount drawn 
will mature in one payment on February 28, 2018.  The Company is not obligated to utilize the credit 
amount  and  that  the  resolution  to  utilize  the  credit  must  be  adopted  subject  to  any  binding  legal 
provisions.    For  additional  details,  see  immediate  report  by  the  Company  dated  January  25,  2015 
(reference: 2015-01-017752). 

d.  Private placement 

1.  On December 19, 2013, the Company’s Board of Directors approved the issuance in material 

private placement of 13,703,703 ordinary shares of NIS 0.01 par value to HaPhoenix 
Investments and Finance Ltd. and with HaPhoenix Insurance Company Ltd. (Elementary 
Nostro), which are qualified investors of a type listed in Addendum I to the Israeli Securities 
Act, 1968 at a price of NIS 1.35 per share. The private placement was concluded on January 1, 
2014 and the net proceeds to the Company amounted to NIS18.5 million (approximately $5.3 
million). 

2.  On May 7, 2014, the Company’s Board of Directors approved the issuance in material private 
placement of 10,333,333 and 2,777,778 ordinary shares of NIS 0.01 par value to Yelin Lapidot 
Investment House Ltd. (“Yelin Lapidot”) and to Migdal Insurance Company Ltd., respectively, 
which are qualified investors of a type listed in Addendum I to the Israeli Securities Act, 1968 
at a price of NIS 1.80 per share. The private placement was concluded on May 20, 2014 and the 
net proceeds to the Company amounted to NIS23.6 million (approximately $6.8 million). 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 27 - RELATED PARTIES AND INTERESTED PARTIES (CONTINUED) 

On May 19, 2014, the Company entered into an Investment Management Agreement with Yelin 
Lapidot. Through December 31 2014, the company transferred to Yelin Lapidot an amount of 
approximately $3 million under the agreement. Management fees paid to Yelin Lapidot in the 
year ended December 31 2014 amounted to $5 thousand. 

e.  Officer and directors liability insurance 

The Company purchased an insurance policy for its officer and directors, both for the Company’s use 
and  its  subsidiary,  providing  coverage  up  to  $20  million  per  case  and  for  the  insurance  period  on 
aggregate,  from  April  1,  2014  to  April  30,  2015.  This  insurance  policy  also  covers  directors 
considered to be related parties. The annual premium for the insurance policy, for the period starting 
on April 1, 2014 and ending on April 30, 2015 is approximately $23 thousand. 

On  October  7,  2014,  the  Company’s  Board  of  Directors  approved  the  Company’s  commitment  to 
indemnify the Company’s officers for any liability or expense imposed due to any action taken in the 
course of their work with the Company. The commitment to indemnify is limited to such events as 
approved by the Board of Directors. The indemnification amount is limited, for a single set of events, 
to 25% of the Company’s shareholders equity, based on the Company’s most recent annual financial 
statements published prior to the indemnification date. The annual premium for the insurance policy, 
for the period starting on April 1, 2014, is $23 thousand and for the period starting on April 1, 2013 is 
also $23 thousand. 

f.  Marketing agreement with Medtronic, Inc. (“Medtronic”)  

in March 2014, the Company entered into a marketing agreement (the “Agreement”) with Medtronic 
(a  controlling  shareholder).  As  part  of  the  Agreement,  Medtronic  and  the  Company  are  to  market 
WatchPAT as part of a comprehensive solution to be offered by Medtronic to physicians specializing 
in cardiological electro-physiology in the U.S. The Agreement includes a commitment by Medtronic 
to make a specified investment in marketing as well as minimum sales quotas. 

The Agreement term is 43 months. In September 2014, the Company announced agreement would be 
extended for six months  to enable the parties to complete the process of building and entrenching the 
overall solution.   

In the year ended December 31, 2014, the Company recognized revenues from sales to third parties 
under  the  Agreement  in  the  amount  of  approximately  $208  thousand.  Total  sales  commissions  to 
Medtronic  in  the  year  ended  December  31,  2014  under  the  Agreement  totaled  approximately  $67 
thousand. 

70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 28 - SUBSEQUENT EVENT  

Irrevocable undertaking to place a credit facility to the Company  

In January 2015, the Company received an irrevocable undertaking to place a credit facility of up to NIS 
9,058,131 (the “credit amount”), subject to certain conditions, from certain Company’s shareholders: (i) 
Medtronic  International  Technology,  Inc.;  (ii)  Itamar  Technologies  and  Investments  (1994)  Ltd.,  a 
company controlled by Dr. Giora Yaron; and (iii) Mr. Martin Grestel, (jointly: the “three shareholders”).  
The  credit  facility  may  be  utilized  in  a  single  withdrawing  from  January  2017  to  February  28,  2017.  
Should the credit amount or a portion thereof remain unutilized after February 28, 2017, the facility will 
expire and the Company will no longer be entitled thereto.  The credit, if utilized, will bear interest at the 
annual  rate  of  10.4%  (unlinked).    The  principal  of  any  amount  drawn  will  mature  in  one  payment  on 
February 28, 2018.  The Company is not obligated to utilize the credit amount and that the resolution to 
utilize the credit must be adopted subject to any binding legal provisions.   

71 

 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 

CONDENSED FINANCIAL INFORMATION FROM  
CONSOLIDATED FINANCIAL STATEMENT 
 ATTRIBUTED TO THE COMPANY SOLO 
AS OF DECEMBER 31, 2014 

     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                ITAMAR MEDICAL LTD. 

ADDITIONAL SOLO FINANCIAL DATA  

AS OF DECEMBER 31, 2014                                                                                                                                 

Table of Contents 

Statement of financial position data 

Statement of operations data 

Page 

   3-4 

   5 

Statement of comprehensive income (loss) data 

               6 

Statement of cash flows data 

Additional information for solo financial data 

7-8 

9-13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  
ADDITIONAL SOLO FINANCIAL DATA  
STATEMENTS OF FINANCIAL POSITION DATA  

Assets 
Current assets: 
Cash and cash equivalents 
Investments in marketable securities   
   available- for-sale 
Trade receivables 
Subsidiaries – current accounts 
Other receivables 
Inventories 

December 31 

2014 

2013 

U.S. dollars in thousands 

 8,532  

 10,677  

 8,919  
 1,123  
 2,793  
 455  
 1,050  

 6,931  
 827  
 2,407  
 453  
 706  

Total Current Assets 

 22,872  

 22,001  

Non-current assets: 
Restricted deposits 
Prepaid expenses 
Investment in subsidiaries 
Fixed assets 
Intangible assets 

Total non-current assets 

 131  
 43  
148 
 308  
 196  

 826  

 203  
 42  
- 
 287  
 341  

 873  

Total assets 

 23,698  

 22,874  

The accompanying notes are an integral part of these condensed financial data. 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  
ADDITIONAL SOLO FINANCIAL DATA  
STATEMENTS OF FINANCIAL POSITION DATA  

Liabilities 
Current liabilities: 
Trade payables 
Short-term employee benefits 
Current maturities of convertible notes 
Derivative instruments 
Provisions 
Accrued expenses 
Other accounts payable 

Total current liabilities 

Non-current liabilities: 
Convertible notes, net of current maturities 
Loans from shareholders 
Derivative instruments 
Long-term employees benefits 
Provision for loss of subsidiaries 
Other long-term payables 

Total non-current liabilities 

December 31 

2014 

2013 

U.S. dollars in thousands 

 972  
 128  
- 
 -  
 106  
 1,076  
 1,455  

 3,737  

 12,929  
 1,634  
 9,162  
 76  
 108  
822 

 24,731  

 632  
 154  
 7,198  
 8  
 80  
 934  
 1,451  

 10,457  

 12,740  
 -  
 13,031  
 90  
 49  
 1,150  

 27,060  

Total liabilities 

 28,468  

 37,517  

Capital deficiency 
Ordinary shares 
Additional paid-in capital 
Capital reserve in respect of securities  
   available-for-sale 
Capital reserve in respect of currency  
   translation adjustments 
Capital reserve in respect of transactions with  
   shareholders 
Accumulated deficit 

Total capital deficiency 

 467  
 80,242  

 (454)  

 (9)  

 385  
 68,238  

 242  

 (55)  

 1,151  
 (86,167)  

 935  
 (84,388)  

 (4,770)  

 (14,643)  

Total liabilities, net of capital deficiency 

 23,698  

 22,874  

The accompanying notes are an integral part of these condensed financial data. 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  
ADDITIONAL SOLO FINANCIAL DATA  
STATEMENTS OF OPERATION DATA 

2014 

Year Ended December 31 
2013 
U.S. dollars in thousands 

2012 

Revenues from external parties 
Revenues from inter-company sales 

Total revenues 

Cost of revenues 

Gross profit 

Selling and  marketing expenses 
Transfer pricing adjustments 
Research and development expenses 
General and administrative expenses 

 6,348  
 4,798  

 11,146  

 (4,393)  

 6,753  

 2,904  
 1,888  
 2,017  
 3,592  

 4,164  
 4,167  

 8,331  

 (3,844)  

 4,487  

 2,941  
 1,105  
 1,893  
 4,235  

Operating loss 

 (3,648)  

 (5,687)  

Financial income (expenses) 
Financial expenses 
Gain (loss) from  change in fair value  
   of derivatives instruments, net 
Financial income (expenses), net 

 (560)  
 (2,618)  

3,743 
565 

 715  
 (5,160)  

 (3,350)  
 (7,795)  

Income (loss) before income taxes 

 (3,083)  

 (13,482)  

Income taxes 

Income (loss) from investees 

Net loss attributable to equity  
   holders of the Company 

 (87)  

 (105)  

 87  

 476  

 (3,275)  

 (12,919)  

 517  

 5,953  
 4,168  

 10,121  

 (3,868)  

 6,253  

 2,501  
 (103)  
 1,692  
 2,289  

 (126)  

 230  
 (2,362)  

 2,992  
 860  

 734  

 27  

 (244)  

The accompanying notes are an integral part of these condensed financial data. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  
ADDITIONAL SOLO FINANCIAL DATA  
STATEMENTS OF COMPREHENSIVE LOSS DATA 

Net income (loss)  
Items that will never be reclassified to the 

statement of operations 
Remeasurement of defined benefit plan, net of   
   tax 

Total 

Other comprehensive income (loss) items that  
   are or may be reclassified to the statement of    
   operations 

Currency translation differences 
Net change in fair value of securities available- 
   for-sale, net of tax 
Net change in fair value of securities available-  

for-sale, net of tax transferred to the    
statement of operations 

Total 

2014 

Year Ended December 31 
2013 
U.S. dollars in thousands 

2012 

 (3,275)  

 (12,919)  

 517  

21 

21 

46 

 (696)  

 -  

 (650)  

 (35)  

 (35)  

 (55)  

 242  

 -  

 187  

 (7)  

 (7)  

 -  

 -  

 83  

 83  

 76  

 593  

Total other comprehensive income (loss), net 

of tax 

 (629)  

 152  

Total comprehensive income (loss)  

 (3,904)  

 (12,767)  

The accompanying notes are an integral part of these condensed financial data. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.  
ADDITIONAL SOLO FINANCIAL DATA  
STATEMENTS OF CASH FLOWS DATA 

Cash flows from operating activities 
Net income (loss)  
Adjustments for: 

Depreciation and amortization 
Change in provision for doubtful debt and bad debt 
Net finance cost 
Loss (gain) from revaluation of derivatives 
Income (loss) from investees 
Changes in capital reserve in respect of transactions 

with  shareholders 
Share-based payment  
Changes in: 

 Trade receivables 
 Other receivables 
Current balances with investees 
Inventories 
Trade payables 
Other long-term accounts payable 
Decrease in employee benefits 
Provisions 
Accounts payable and accrued expenses 

Income tax expenses (tax credit) 
Interest received  
Interest paid  
Net cash provided by operating activities in respect of  
   transactions with investee 

Net cash used in operating activities 

Cash flow from investing activities 
Purchase of available-for-sale securities 
Proceeds from writing options 
Proceeds from sale of available-for-sale securities  
Investment in deposits and pledged deposits 
Proceeds from deposits and pledged deposits 
Purchase of fixed assets and intangible assets 
Proceeds from settlement of derivatives 
Development costs recognized as intangible assets  

Net cash provided by (used in) investing activities 

Cash flow for financing operations 

Proceeds from issuance of share capital 
Proceeds from issuance of warrants 
Repayment of notes 
Loans received from shareholders 
Proceeds from issuance of convertible notes, net 
Issuance expenses 
Repayment of shareholders’ loans 
Proceeds from exercise of stock options 

Net cash provided by (used in) financing activities 

Net increase (decrease) in cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Effect of exchange rate fluctuations on balances of 

cash and cash-equivalents 

Cash and cash equivalent at end of year 

2014 

Year Ended December 31 
2013 
U.S. dollars in thousands 

2012 

 (3,275)  

 (12,919)  

 517  

 228  
 (12)  
 2,957  
(3,743) 
107 

 33  
 1,325  

 (284)  
 (3)  
 (2,458)  
 (340)  
393 
(328) 
 (19)  
26 
 365  
88 
 40  
 (2,247)  

 2,072  
 (7,148)  

 (2,897)  
 (134)  
 -  
- 
57 
 (160)  
- 
 -  

 (3,134)  

 12,031  
- 
 (5,156)  
 -  
- 
 (250)  
- 
 305  

 6,930  

(1,280) 

 10,677  

 (865)  
 8,532  

 315  
 63  
 3,765  
 3,350  
 (476)  

 11  
 305  

 436  
 (178)  
 (3,647)  
 579  
 (174)  
 723  
 (12)  
 (68)  
 426  
 (87)  
 104  
 (1,735)  

 3,556  
 (9,219)  

 (6,602)  
 10  
 -  
 (2,504)  
 2,790  
 (86)  
 190  
 -  

 (6,202)  

 4,282  
 9,143  
 (4,856)  
 -  
 10,784  
 (102)  
 (3,620)  
 401  

 16,032  

 4,167  

 5,851  

 659  
 10,677  

 260  
 105  
 2,154  
 (2,989)  
 244  

 -  
 236  

 (20)  
 6  
 (4,336)  
 (220)  
 62  
 (45)  
 (57)  
 (197)  
 (70)  
 (27)  
 56  
 (1,240)  

 3,697  
 (5,561)  

 -  
 -  
 2,294  
 (620)  
 710  
 (84)  
 -  
 (28)  

 2,272  

 -  
 -  
 (6,507)  
 1,757  
 -  
 -  
 -  
 141  

 (4,609)  

 (4,201)  

 9,910  

 142  
 5,851  

The accompanying notes are an integral part of these condensed financial data. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 
ADDITIONAL SOLO FINANCIAL DATA  
AS OF DECEMBER 31, 2014 

NOTE 1 - GENERAL 

The following financial information derived from the Group's consolidated financial statements as of 
December 31, 2014 (the “consolidated financial statements”) are published as part of the periodic 
reports  relating  to  the  Company  solo  (the  “separate  financial  information”),  presented  in 
conformity  with  Regulation  9c (the “Regulation”)  and  Addendum  X  to  the  Securities  Regulations 
(Periodic  and  Immediate  Reports),  1970  (“Addendum  X”)  with  regard  to  separate  financial 
information of the corporation. 

The  separate  financial  information  should  be  read  in  conjunction  with  the  consolidated  financial 
statements. 

In this separate financial information -  

(1)  The Company  - 

Itamar Medical Ltd. 

(2)  Subsidiary 

(3)  The Group  

- 

- 

As defined in the consolidated financial statements 

As defined in the consolidated financial statements 

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES APPLIED TO THE SEPARATE FINANCIAL 

INFORMATION 

The accounting policies listed in the consolidated financial statements were consistently applied to 
all years presented by the Company in the separate financial information, including classification of 
financial data in the consolidated financial statements, with required changes due to the following: 

a.  Presentation of the financial information  

(1)  Statement of  financial position data 

This  data  includes  information  about  amounts  of  assets  and  liabilities  included  on  the 
consolidated financial statements and attributed to the Company solo (excluding with respect to 
subsidiaries), with details by type of asset / liability. This data also includes information about 
the net amount, based on the consolidated financial statements, attributed to equity holders of 
the  Company,  for  total  assets,  net  of  total  liabilities  with  respect  to  subsidiaries,  including 
goodwill. 

(2)  Statement of  operations data 

This  data  includes  information  about  amounts  of  revenues  and  expenses  included  in  the 
consolidated financial statements, for net income or loss and for other comprehensive income or 
loss,  attributed  to  the  Company  solo  (excluding  with  respect  to  subsidiaries),  with  details  by 
type of revenues / expenses. This data also includes information about the net amount, based on 
the consolidated financial statements, attributed to equity holders of the Company solo, for total 
revenues net of total expenses with respect to operating results of subsidiaries. 

8 

 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 
ADDITIONAL SOLO FINANCIAL DATA  
AS OF DECEMBER 31, 2014 

NOTE  2  -  SIGNIFICANT  ACCOUNTING  POLICIES  APPLIED  TO  THE  SEPARATE  FINANCIAL 
INFORMATION (CONTINUED) 

(3)  Statement of cash flow data 

This  data  includes  details  of  cash  flow  amounts  included  in  the  consolidated  financial 
statements attributed to the Company solo (excluding with respect to subsidiaries), taken from 
the  consolidated  statement  of  cash  flow,  with  composition  for  cash  flows  from  operating 
activities, investing activities  and financing activities. The cash flows from operating activities, 
investing  activities  and  financing  activities  with  respect  to  transactions  with  subsidiaries  are 
presented  separately  on  net  basis,  under  the  relevant  operations  based  on  the  nature  of  the 
transaction. 

b.  Transactions between the Company and its subsidiaries 

(1)  Presentation 

Intercompany  balances  as  well  as  revenues  and  expenses  arising  from  intercompany 
transactions,  which  were  reversed  in  preparing  the  consolidated  financial  statements,  are 
presented separately from the balance with respect to subsidiaries and income with respect to 
subsidiaries, together with similar balances with third parties.  

(2)  Measurement 

Transactions  between  the  Company  and  its  subsidiaries  were  measured  in  conformity  with 
recognition and measurement principles set forth in International Financial Reporting Standards 
(“IFRS”),  which  stipulate  the  accounting  treatment  of  such  transactions  conducted  with  third 
parties. 

NOTE 3 – FINANCIAL INSTRUMENTS 

a.  Loans and borrowings 

This section provides information about contractual conditions of the Company's interest-
bearing borrowings measured at depreciated cost.  

Information about interest and linkage basis: 

Debentures (Series A) 
convertible into shares 
Debentures (Series L) 
convertible into shares 

Currency 

NIS, CPI-
linked 
NIS, non-
linked 

As of December 31 

2014 

2013 

  Coupon 
Interest 
rate 
% 

Par 
value 

Carrying 
amount 

Par 
value 

Carrying 
amount 

U.S. dollars in thousands 

7.50% 

- 

- 

 7,235  

 7,423  

8.65% 

19,608  

 22,667  

21,969  

 26,403  

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 
ADDITIONAL SOLO FINANCIAL DATA  
AS OF DECEMBER 31, 2014 

NOTE 3 – FINANCIAL INSTRUMENTS (CONTINUED) 

b.  Liquidity risk 

Below  is  analysis  of  contractual  maturities  of  financial  liabilities  including  estimated  interest 
payments: 

As of December 31, 2014 

Carrying 
amount 

  Contractual 

cash flow 

Up to 6 
  months 

6-12 

1-2 

2-5 

  months 

  Years 

  Years 

  Over 5 
Years 

U.S. dollars in thousands 

Financial liabilities 
other than 
derivatives 
Loan from 
shareholders 
Notes convertible 
into shares 
(including current 
maturities) 
Trade payables 
Other long-term 
accounts payable* 
Provisions 
Other accounts 
payable** 

1,634 

2,317 

93 

91 

184 

1,949 

- 

 12,929  
 972  

822 
106 

 24,696  
 972 

 1,252  
106 

848 
972 

 -     

106 

848 

 1,696  

 21,304  

 -     

 -     

 -      

 -     
- 

 330  
- 

 986  
- 

 2,482  

 2,482  

 2,119  

 363  

 -     

 -      

- 
 -    

 -  
- 

 -    

 -  

Total 

 18,945  

 31,825  

 4,138  

 1,302  

 2,210  

 24,239  

* 

** 

The composition of liabilities to the Office of the Chief Scientist in the Ministry of Economy is based on 
expected future sales of the product developed with grants from the Chief Scientist and the composition of 
liabilities with respect to the settlement agreement is based on the payment schedule set forth in the agreement. 
Includes the following items: accrued expenses, shareholders and other accounts payable 

NOTE 3 – FINANCIAL INSTRUMENTS (CONTINUED) 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 
ADDITIONAL SOLO FINANCIAL DATA  
AS OF DECEMBER 31, 2014 

As of December 31, 2013 

Carrying 
amount 

  Contractual 

cash flow 

  Up to 6 
  months 

6-12 

1-2 

2-5 

  months 

  Years 

  Years 

  Over 5 
Years 

U.S. dollars in thousands 

Financial liabilities  
other than 
derivatives 
Notes convertible 
into shares 
(including current 
maturities) 
Trade payables 
Other long-term 
accounts payable* 
Other accounts 
payable** 

 20,796  
 632  

 37,082  
 632  

 8,462  
 632  

 950  

23,869  

 3,326  

 -     

 -     

 -      

 475  

 -    

 1,150  

 1,497  

 -     

 -     

 297  

 969  

 231  

 2,176  

 2,176  

 1,940  

 236  

 -     

 -      

 -    

Total 

 24,754  

 41,387  

 11,034  

 1,186  

  24,166  

 4,295  

 706  

* 

** 

The composition of liabilities to the Office of the Chief Scientist in the Ministry of Economy is based on 
expected future sales of the product developed with grants from the Chief Scientist and the composition of 
liabilities with respect to the settlement agreement is based on the payment schedule set forth in the agreement. 
Includes the following items: accrued expenses, shareholders and other accounts payable 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
ITAMAR MEDICAL LTD. 
ADDITIONAL SOLO FINANCIAL DATA  
AS OF DECEMBER 31, 2014 

NOTE 3 – FINANCIAL INSTRUMENTS (CONTINUED) 

b.  CPI and currency risk 

Exposure to CPI and foreign currency risk 
Group exposure to CPI and foreign currency risk, based on par value, is as follows: 

As of December 31, 2014 

Foreign currency 

U.S. 
dollars 

NIS, non-
linked 

NIS, CPI-
linked 

  Euro 

  Total 

U.S. dollars in thousands 

 714  

 -     

 650  
 5  
 -     

 8,532  
 8,919  
 1,123  
 145  
 131  
  18,850  

 1,369  

7      

 67  

 -     

 972  
 2,531  
 -  

 -     
 -     

12,929  
822 
  17,254  

 74  

Assets 
Cash and cash equivalents 
Securities available-for-sale 
Trade receivables 
Other accounts receivable 
Long-term pledged deposit 

Liabilities 
Trade payables 
Other accounts payable 
Financial derivatives 
Convertible notes, including 
current maturities  
Other long-term accounts payable 

 4,389  

 -     

 424  
 135  

 -     

 4,948  

 351  
 1,075  

 -     

 3,429  
 8,919  
 49  
 5  
 131  
 12,533  

 614  
 1,389  
- 

 -     

 12,929  

822 
 2,248  

 -    

 14,932  

 -      
 -      
 -      
 -      
 -      
 -      

 -      
 -  
 -      

- 
 -      
- 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD. 
ADDITIONAL SOLO FINANCIAL DATA  
AS OF DECEMBER 31, 2014 

NOTE 3 – FINANCIAL INSTRUMENTS (CONTINUED) 

f. 

CPI and currency risk (continued) 

As of December 31, 2013 

Foreign currency 

U.S. 
dollars 

NIS, non-
linked 

NIS, CPI-
linked 

  Euro 

  Total 

U.S. dollars in thousands 

Assets 
Cash and cash equivalents 
Securities available-for-sale 
Trade receivables 
Other accounts receivable 
Long-term pledged deposit 

Liabilities 
Trade payables 
Other accounts payable 
Financial derivatives 
Convertible notes, including 
current maturities  
Other long-term accounts payable 

 1,998  

 -     

 209  
 108  

 -     

 2,315  

 278  
 869  

 -     

 -     

 1,150  
 2,297  

 8,385  
 6,931  
 176  
 91  
 203  
 15,786  

 354  
 1,061  
 8  

 12,740  

 -     

 14,163  

 -     
 -     
 -     
 -     
 -     
 -     

 294  

 -     

 442  
 7  
 -     

 743  

  10,677  
 6,931  
 827  
 206  
 203  
  18,844  

 -     

 212  

 -     

 -     

 34  

 -     

 632  
 2,176  
 8  

 7,198  

 -     

 7,410  

 34  

 -     
 -     

19,938  
 1,150  
  23,904  

NOTE 4 -  ADDITIONAL MATERIAL INFORMATION REQUIRED FOR UNDERSTANDING THE 

SEPARATE FINANCIAL INFORMATION  

Private placement with institutional investors 

For  information  about  private  placement  of  Company  shares  with  institutional  investors  in  December 
2013, January 2014 and May 2014, see Note 16 to the consolidated financial statements. 

Credit facility from Shareholders 

For  information  about  Credit  line  facility  from  Company’s  shareholders  see  Notes  27  and  28  to  the 
consolidated financial statements. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITAMAR MEDICAL LTD.

PART D

ADDITIONAL INFORMATION REGARDING THE 
CORPORATION 

AS OF DECEMBER 31, 2014

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Regulation 25a – Additional Information Regarding the Corporation 

Company name 
Company ID 
Address of record 
Email address 
Telephone 
Fax 
Date of statement of financial position  -  December 31, 2014 
Report date 

-  Itamar Medical Ltd. 
-  512434218 
-  9 Halamish Street, Caesarea 3088900 
- 
-  04-6177000 
-  04-6275598 

info@itamar-medical.com 

-  March 23, 2015 

1.  Regulation 8b – Very significant valuation 

A  very  significant  valuation  made  in  the  reported  period,  with  regard  to  valuation  of  the 
warrant  component  of  convertible  Series  L  Notes,  is  enclosed  as  appendix  to  the  financial 
statements enclosed as Part C of this Annual Report.  

2.  Regulation 9d – Liabilities by maturity 

The  Company  issues  a  report  of  its  obligations  as  a  separate  immediate  report,  soon  after 
publication of this periodic report. 

2 

 
 
 
 
 
 
3.  Regulation 10a – Condensed quarterly statements of operations 

The following table includes the Company’s condensed statements of operations for the four 
quarters of 2014 (U.S.  dollars (“dollars”) in thousands).  

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

Revenues 
Cost of revenues 
Gross profit 

3,620 
(1,071) 
2,549 

4,085 
(1,340) 
2,745 

4,206 
(1,208) 
2,998 

4,476 
(1,179) 
3,297 

Total 

16,387 
(4,798) 
11,589 

Selling and  marketing 
expenses 
Research and 
development expenses 
General and 
administrative expenses 

Operating loss 

Financial income 
(expenses) 
Financial expenses 
Gain (loss) from  change 
in fair value of 
derivatives instruments, 
net 
Financial income 
(expenses), net 
Pre-tax income (loss) 
Taxes on income 
Income (loss) for the 
period 
Remeasurement of 
defined benefit plan, net 
of tax 
Currency translation 
differences 
Net changes in fair value 
of marketable securities    
available-for-sale, net of 
tax classified to   
statement of operations   
Comprehensive income 
(loss) for the period 

1,888 

2,081 

1,951 

2,516 

8,436 

429 

540 

552 

496 

2,017 

1,267 

(1,035) 

1,109 

(985) 

124 
(1,121) 

41 
(1,117) 

1,163 

(668) 

(498) 
(26) 

1,206 

(921) 

4,745 

(3,609) 

(

135

)

(

468

)

(553) 

(2,817) 

(4,610) 

1,979 

7,365 

(991) 

3,743 

6,841 
6,173 
(201) 

(1,679) 
(2,600) 
93 

458 
(3,151) 
124
)

(

5,972 

(2,507) 

(3,275) 

- 

6 

21 

- 

21 

46 

(436) 

(

343

)

(

696

)

5,542 

(2,829) 

(3,904) 

(5,607) 
(6,642) 
(30) 

(6,672) 

- 

49 

(13) 

(6,636) 

903 
(82) 
14 

(68) 

- 

(9) 

96 

19 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.  Regulation  10c  –  Use  of  proceeds  from  securities  that  were  offered  in  the  Prospectus 

recently published 

In  February  2013,  the  Company  issued  a  revised  shelf  prospectus  for  issuance  of  shares, 
notes, option warrants and commercial securities (the “Shelf Prospectus”“). On February 27, 
2013,  the  Company  issued  a  first  shelf  offering  report  pursuant  to  the  shelf  prospectus  (the 
“Shelf Offering Report”), whereby it issued to the public NIS 62,556,000 par value  Series L 
Notes convertible into the Company’s ordinary shares (In this Section: the “Notes”) for total 
gross  consideration  (before  issuance  expenses)  of  NIS  61,881  thousand  (the  “issuance 
proceeds”). It should be noted that in addition to the public issuance, the Company issued on 
March 12, 2013 an additional NIS 13,700,000 par value  Series L Notes, convertible into the 
Company’s ordinary shares, by way of a non-material private placement with three investors, 
for total consideration of NIS 13,494 thousand. For more information see Section 3 of Part A 
of this Annual Report “Investments in corporate capital and transactions in corporate shares”. 

In accordance with the Shelf Offering Report, the proceeds from the offering would serve the 
Company  as  follows:  (i)  for  its  current  business  operations,  including:  recruiting  and 
supporting  new  partners/distributors,  expanding  sales  infrastructure,  marketing  operations, 
penetrating  new  geographies  and  market  segments,  developing  new  indications  for  existing 
products, in line with decisions by Company management to be made from time to time; and 
(ii)  out  of  total  issuance  proceeds,  $3.6  million  received  from  four  of  the  Company’s 
shareholders: Medtronic International Technology, Inc. (“Medtronic”), Dr. Giora Yaron, Mr. 
Martin  Grestel  and  Caremi  Partners  Ltd.  (“Caremi”)  would  serve  the  Company  for  early 
repayment  of  the  private  loan  provided  by  these  four  shareholders  to  the  Company  prior  to 
issuance of notes (the “private loan”)1. 

Actual use of the issuance proceeds is in conformity with the designation set forth in the Shelf 
Offering Report; for this matter, see also Section 31 in Part A of this Annual Report - on the 
Company’s strategic plan and focus on the US market.  

1   According to terms of the private loan agreement, the Company  may  effect prepayment of the private loan. For 
information regarding the private loan and repayment thereof by way of the proceeds of the issuance of the (Series 
L) Notes, see Section 24.3 of Part A of this Annual Report. 

4 

 
 
 
 
                                                 
5.  Regulation 11 - List of investments in subsidiaries and associated companies 

The following table lists information about material holdings of the Company in subsidiaries 
and associated companies: 

Name of 
subsidiary 

Country of 
incorporation 

Authorized 
share 
capital 

Issued 
share 
capital 

Itamar 
Medical Inc. 

U.S. 

Japan 

Itamar 
Medical 
Japan 
Kabushiki 
Kaisha 

10,000 
ordinary 
shares 

100 
ordinary 
shares 

$200, 
consisting of 
20,000 
ordinary 
shares of 
$0.01 par 
value each 
JPY 
1,000,000, 
consisting of 
100 ordinary 
shares of 
JPY 10,000 
par value 
each 

Par value of 
shares held 
by the 
Company 

Company  
holding 
share in 
capital, 
voting rights 
and right to 
appoint 
directors 

100% 

$100 

Carrying 
amount on 
the 
Company’s 
solo 
financial 
statements 
in  
thousands 
of dollars  
148 

Inter-
company 
balance 
in  
thousands 
of dollars 

1,923 

100% 

JPY 
1,000,000 

(108) 

870 

Balances of the subsidiaries in the U.S. and in Japan are primarily due to inter-company sales 
(including  transfer  pricing)  and  payments  made  by  the  Company  to  suppliers  of  these 
subsidiaries.  

The  carrying  amount  of  investment  in  the  U.S.  subsidiary  in  the  Company’s  financial 
statements as of December 31, 2014 amounted to $148 thousand.  

The provision for loss of the Japanese subsidiary in the Company’s financial statements as of 
December 31, 2014 amounted to $108 thousand.  

6.  Regulation 12 - Changes in investments in the subsidiaries and associated companies   

No  material  change  in  the  Company’s  investments  in  the  U.S.  and  Japanese  subsidiaries 
occurred during the reported year.  

7.  Regulation  13  –  income  (loss)  of  subsidiaries  and  associated  companies  and  revenues 

therefrom 

Below is information about income/loss of each subsidiary in the reported year, adjusted for 
the  date  of  the  statement  of  financial  position;  other  information  included:  dividends, 
management fee and interest paid by subsidiaries/associated companies to the Company in the 
reported year (dollars in thousands): 

5 

 
 
 
 
 
Income (loss) 

Name of 
subsidiary 

Before 
the 2014 
tax year 

After the 
2014 tax 
year 

Income 
(loss) for 
2014 

Dividends 
distributed 
to the 
Company 
in 
2014 

Interest 
paid to the 
Company 
in 
2014 

Manageme
nt fee 
paid to 
the 
Company 
in 
2014 

Itamar Medical 
Inc. 

Itamar Medical 
Japan  Co. Ltd. 

164 

(34) 

127 

(34) 

127 

(34) 

- 

- 

- 

- 

- 

- 

In the reported year and thereafter, the Company received no dividends, management fee or 
interest from subsidiaries with respect  to the  reported period -  and is not eligible  to  receive 
any such payment. 

8.  Regulation 20 - Trading on stock exchange 

In 2014, the Company listed for trading on the Tel Aviv Stock Exchange Ltd. (“TASE”): 

8.1.  1,828,000 ordinary shares of NIS 0.01 par value of the Company, following exercise of 

1,828,000 options granted to employees, officers and consultants.  

8.2.  385 ordinary shares of NIS 0.01 par value of the Company, following a conversion of 

NIS 740 par value of Series L Notes, convertible into shares.  

8.3.  In  January  2014,  13,703,703  ordinary  shares  were  listed  for  trading  on  the  TASE 
following a private placement of the Company shares with HaPhoenix Investments and 
Finance Ltd and HaPhoenix Insurance Company Ltd. (nostro account- elementary). 

8.4.  In May 2014, 13,111,111 ordinary shares were listed for trading on the TASE following 
a  private  placement  of  the  Company’s  shares  to  Yellin  Lapidot  Investments  Ltd  and 
Migdal Insurance Company Ltd. 

During 2014 there were no suspensions in trading in the Company’s securities. 

9.  Regulation 21 – Compensation of interested parties and senior officers  

9.1.  Compensation provided in the reported year to each of the top five compensated senior 
officers of the Company or its subsidiary, provided in conjunction with their office with 
the Company or its subsidiary, whether provided by the Company or by another party; 
also compensation provided in the reported year to each of the top three compensated 
senior  officers  of  the  Company,  provided  in  conjunction  with  their  office  with  the 
Company, if not included in the former group. 

6 

 
 
Name 

Position 

Gilad 
Glick (a) 
Eldad 
Singer (d) 
Dr. Jacob 
Sheffi (c) 
Chris 
Hallett (d) 
Arnon 
Tuval (e) 

President 
and CEO 
VP 

Senior 
VP 
VP of 
Subsidiary  
VP of 
Subsidiary  

Office 
during 
the 
reported 
period 
Full 
year 
Full 
year 
Full 
year 
Full 
year 
Full 
year 

Compensation for services rendered (NIS in thousands)(1) 

Other 
compensation(1) 
Commission  Other  Interest   Rent  Other 

Total 

Full-time 
position 
equivalent 

Holding 
share in 
corporation’s 
capital(2) 

Salary(3)  Bonus   Share-based 
payment(4) 

Management 
fee 

Consulting 
fee 

100% 

100% 

100% 

100% 

100% 

- 

- 

- 

- 

- 

1,124  365 

2,135 

388 

60 

692 

415 

473 

- 

- 

- 

159 

395 

154 

116 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

670 

- 

486 

380 

- 

- 

- 

- 

-- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

3,624 

1,277 

1,087 

1,055 

969 

(1) 
(2) 
(3) 
(4) 

(5) 

Compensation amounts are in terms of cost to the Company.  
As of the publication date of this report.  
Annual salary includes social benefits, company car and expense reimbursement (in NIS, in terms of cost to the Company). 
The  amount  under  “Share-based  payment”  reflects  the  expense  recognized  by  the  Company  in  2014,  in  conformity  with  IFRS  2,  with  respect  to  grant  of  options.  For 
information about terms and conditions of the Company’s employee compensation plans, see section 20 of chapter “Description of Corporate Business” in Part A of this 
Annual Report. 
The Company does not include in this table any interest payments in respect of the Series A and Series L Notes that were repaid on February 10, 2014) held by officers (if 
any). 

7 

 
 
 
 
 
 
 
 
 
 
 
 
(a)  President and CEO - Gilad Glick  

Mr.  Gilad  Glick  has  been  serving  as  the  Company’s  President  and  CEO  since  July  1, 
2013.  

Through December 31, 2013, Mr. Gilad Glick was employed by the Company under an 
employment term whose highlights were described in the immediate reports issued by 
the Company on June 24, 2013 (reference number: 2013-01-071610)  dated March 29, 
2014  (reference  number:  2014-01-028128),  on  August  14,  2014  (reference  number: 
2014-01-134136)  and  on  August  31,  2014  (reference  number:  2014-01-146286)  (the 
“employment agreement”).  

On  March  31,  2014,  a  service  agreement  entered  into  effect  between  Mr.  Gilad  Glick 
and the Company by which Gilad Glick will provide to the Company the services of the 
Company’s  President  and  CEO  as  an  independent  contractor  (rather  than  as  salaried 
employee) as from January 1, 2014 against tax invoices, in conformity with the service 
agreement entered with him (the “service agreement”)  . 

The  transition  to  the  service  agreement  was  made  at  Mr.  Gilad  Glick’s  request  at  no 
additional cost to the Company, compared to the cost of his employment agreement; the 
major change is that the cost to the Company of his monthly salary, social benefits and 
cost  of  car  maintenance  for  Mr.  Gilad  Glick  were  grossed-up  to  the  fixed  amount 
payable  monthly  to  Mr.  Gilad  Glick  in  conformity  with  the  service  agreement.    In 
addition,  following  the  approval  of  the  Company’s  budget  for  2014,  it  was  decided, 
according  to  section  272(d)  of  the  Companies  Law,  that  the  targets  used  to  determine 
Mr. Gilad Glick’s entitlement to a bonus and the vesting of options in respect of 2014 
would  be  adjusted  to  those  that  had  been  set  for  the  purpose  of  the  vesting  of  the 
performance  options  to  the  Company’s  employees,  according  to  the  outline  published 
on March 2, 2014. 

Below is a summary of the service agreement highlights: 

1.  The monthly amount payable to Mr. Gilad Glick for his services as the Company’s 
President  and  CEO  is  $28,606  plus  VAT.  Mr.  Gilad  Glick  is  not  entitled  to  any 
retirement  insurance,  disability  insurance  and  study  fund  contributions.  Mr.  Gilad 
Glick is entitled to payment for absence due to vacation of up to 20 days per year as 
well as for absence due to sickness of up to 18 days per year. 

2.  According  to  the  service  agreement,  either  party  may  terminate  the  service 
agreement  at  any  time,  subject  to  advance  written  notice  of  120  days,  or 
immediately under circumstances set forth in the agreement. 

3.  Mr.  Gilad  Glick  may  choose  between  a  company  car,  in  conformity  with  the 
Company’s policy, or payment by the Company equal to the cost to the Company of 
such company  car (the  estimated  cost  is approximately  $1,800 a month).  It  should 
be  noted  that  the  aforementioned  amount  includes  payment  in  lieu  of  a  vehicle  so 
that Mr. Gilad Glick, according to such alternative, is not entitled to a company car. 

4.  Mr.  Gilad  Glick  is  entitled  to  a  cell  phone,  laptop  computer  and  expense 

reimbursement in conformity with the Company’s procedures. 

8 

 
 
 
 
 
 
 
 
 
 
 
5.  Mr. Gilad Glick is also entitled to an annual cash bonus of up to $187,500 for each 
year  from  2014  through  2017,  subject  to  the  Company  achieving  sales  revenue 
targets.  In respect of 2014, the Company’s CEO will receive a bonus in the sum of 
$93,750 since the minimum target of the Company’s sales revenue was achieved in 
respect of that year.2 

Since  his  employment  start  date  through  the  date  of  this  report,  Mr.  Gilad  Glick  was 
granted, in conformity with terms of his employment terms and in accordance with the 
Company’s  stock  option  plan  for  employees,  consultants  and  service  providers, 
7,524,181 options, some of which vest over time and some are based on achievement of 
sales targets, exercisable into 7,524,181 ordinary shares, as follows:  

Options 
held as of 
the 
report 
date 

Exercise 
price per 
option 
warrant 
NIS 1.56  5,300,000 

Of which: 
options 
vested as 
of the 
report date 

Fair value 

220,8333  NIS 5,097,028 

NIS 1.71  2,000,000 

833,333  NIS 1,757,401 

NIS 0.10 

224,181 

186,817 

NIS 326,990 

Grant 
date 
August 
12, 2013 
August 
12, 2013 
August 
12, 2013 

No. of 
options 
7,524,181  Performance 

Type of 
option 

options 
2,000,000  Service 
options 
224,181  Service 
options 

(b)  VP  Sales - Mr. Eldad Singer 

Mr.  Eldad  Singer  has  been  employed  by  the  Company  as  VP  sales  since  February  9, 
2011. According to his employment agreement, his employment will be terminated one 
month  after  either  party  giving  written  notice  to  the  other  party  of  their  wish  to 
terminate the agreement, or immediately under circumstances set forth in the agreement. 

The salary component includes all of the following: base monthly salary of NIS 30,000 
(updated  in  line  with  national  pay  increase  agreements)4,  study  fund,  managers’ 
insurance,  disability  insurance,  annual  vacation,  cell  phone,  company  car  and  expense 
reimbursement in conformity with the Company’s procedures.  

In  addition  to  the  aforementioned  base  salary,  Mr.  Eldad  Singer  is  eligible  to  receive 
sales  commissions.  The  sales  commissions  with  respect  to  2014  were  determined  as 
follows:  the  commission  rate  for  the  Company’s  sales,  net  of  sales  to  pharmaceutical 
companies, ranges between 0% for sales of up to $2.9 million per calendar year and 7% 
for sales of up to $8 million per calendar year (the average commission rate in case of 
achievement of the annual sales target is 2.35%). The following sales commissions were 
actually paid to Mr. Eldad Singer over the past three years: 

2   The bonus to the CEO in respect of 2014 was increased by 50% since ’he started his employment in the Company in 
the middle of 2013 and it was decided that a bonus in respect of half a year in 2013 would be granted in accordance 
with the performance in 2014. 

3   Vesting of the initial portion of performance options (in respect of 2014) is after the minimum target of Company 

sales was achieved in respect of 2014.  

4     As of the report date, the base salary amounts to NIS 31,200. 

9 

 
 
 
 
  
 
 
 
 
 
                                                 
Year 

2012 
2013 
2014 

Sales actually collected 
 (dollars in millions) 
5.0 
4.7 
5.6 

Commissions  
(dollars in thousands) 
76 
62 
46 

Since his employment start date through the date of this report, Mr. Eldad Singer was 
granted, in conformity with terms of his employment terms and in accordance with the 
Company’s stock option plan for employees, consultants and service providers, 700,000 
options exercisable into 700,000 Company ordinary shares, as follows: 

Exercise 
price per 
option  
NIS 0.23 

Options 
held as of 
the report 
date 
22,400 

Of which: 
options 
vested as of 
the report 
date 

22,400 

Fair value 
NIS 6,346 

NIS 0.48  

27,600 

27,600 

NIS 7,119 

NIS 2.19 

50,000 

50,000  NIS 51,279 

NIS 1.98 

300,000 

300,000  NIS 334,438 

NIS 1.73 

85,500 

26,719  NIS 138,274 

No. of 
options 

Class of 
options 

22,400  Service 
options 
27,600  Service 
options 
50,000  Service 
options 
300,000  Service 
options 
85,500  Service 
options 

214,500  Performance 

NIS 1.57 

214,500 

14,658  NIS 300,805 

options 

Grant 
date 
March 25, 
2009 
March 26, 
2009 
January 
26, 2010 
April 13, 
2011 
December 
24, 2013 
December 
24, 2013 

(c) 

(d) 

 Chief Technology Officer - Dr. Jacob Sheffy 

Dr.  Jacob  Sheffy  has  been  employed  by  the  Company  as  Chief  Technology  Officer 
since January 1, 1997. According to his employment agreement, his employment will be 
terminated one month after either party giving written notice to the other party of their 
wish to terminate the agreement 

The salary component includes all of the following: base monthly salary of NIS 46,791 
(updated  in  line  with  national  pay  increase  agreements)5,  study  fund,  managers’ 
insurance,  annual  vacation,  company  car,  cell  phone  and  expense  reimbursement  in 
accordance with the Company’s procedures.  

Since his  employment start date through  the date  of this  report,  Dr.  Jacob  Sheffy was 
granted, in conformity with terms of his employment terms and in accordance with the 
Company’s  stock  option  plan  for  employees,  consultants  and  service  providers, 
2,740,800 options exercisable into 2,740,800 Company ordinary shares, as follows: 

5 As of the report date, the base salary amounts to NIS 49,598. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
                                                 
Options 
held as of 
the report 
date 

Of which: 
options 
vested as of 
the report 
date 

- 

- 

- 

- 

- 

- 

- 

- 

Exercise 
price per 
option  
NIS 0.01 

NIS 0.01 

NIS 0.01 

NIS 0.23  

Fair value 

NIS 2,399 

NIS 34,254 

NIS 37,177 

NIS 172,621 

NIS 0.23 

400,000 

400,000 

NIS 63,491   

NIS 0.23 

300,000 

300,000 

NIS 224,417  

NIS 0.23 

652,800 

652,800 

NIS 81,645  

NIS 1.73 

285,000 

89,063  NIS 1,002,683 

Class of 
options 

No. of 
options 
100,000  Service 
options 
18,000  Service 
options 
20,000  Service 
options 
250,000  Service 
options 
400,000  Service 
options 
300,000  Service 
options 
652,800  Service 
options 
285,000  Service 
options 

715,000  Performance  

NIS 1.57 

715,000 

23,171  NIS 1.—2.683 

options 

Grant date 
April 9, 
1997 
January 4, 
2000 
January 1, 
2001 
December 
9, 2003 
December 
19, 2005 
May 1, 
2007 
March 25, 
2009 
December 
24, 2013 
December 
24, 2013 

(e)  VP Sales of the U.S. Subsidiary - Mr. Chris Hallett 

Mr. Chris Hallett has been employed as VP Sales of the U.S. Subsidiary since October 
1,  2013.  Each  of  the  parties  may  give  notice  of  the  termination  of  the  engagement 
immediately, without reason or cause.  

According to the agreement with him, Mr. Chris Hallett is entitled to compensation as 
set  out  below:  base  monthly  salary  of  $8,7506,  medical  and  dental  insurance,  annual 
vacation, cell phone, company car (including financing of the car expenses) and expense 
reimbursement in conformity with the Company’s procedures. In addition, on the date 
of  the  commencement  of  Mr.  Hallett’s  employment,  the  Company  paid  Mr.  Hallett  a 
one-time  advance  in  the  sum  of  $37,500  on  account  of  the  compensation  due  to  Mr. 
Hallett, which will be returned to the Company on the last working day or on such other 
date as the Company shall exclusively determine.  

In  addition,  bonuses  were  paid  to  Mr.  Chris  Hallett  in  respect  of  sales  in  the  last  two 
years, as follows:  

Year 

* 
2013
2014 

Actual Sales  
(dollars in millions)  

8.2 

Bonus 
 (dollars in 
thousands‘) 
28 
141 

* Assured commission. 

6 As of the report date, the base salary amounts to $ 9,188. 

11 

 
 
 
 
 
 
 
 
 
                                                 
Since his employment start date through the date of this  report, Mr. Chris Hallett was 
granted, in conformity with terms of his employment terms and in accordance with the 
Company’s stock option plan for employees, consultants and service providers, 400,000 
options exercisable into 400,000 Company ordinary shares, as follows: 

Grant date 
December 
24, 2013 
December 
24, 2013 

No. of 
options 

114,000 

286,000 

Class of 
options 

Service 
Options 
Performance 
Options 

Exercise 
price per 
option  
NIS 1.73 

Options 
held as of 
the report 
date 
114,000 

Of which: 
options 
vested as 
of the 
report 
date 
35,625 

Fair value 
NIS  184,365

NIS  1.68

286,000 

7,150 

NIS  401,073

(f)  VP Operations of the U.S. Subsidiary – Mr. Arnon Tuval 

 Mr. Arnon Tuval has been employed as VP Operations of the U.S. Subsidiary since July 
28,  2013.  Each  of  the  parties  may  give  notice  of  the  termination  of  the  engagement 
immediately, without reason or cause.  

According to the agreement with him, Mr. Tuval is entitled to the compensation set out 
below: base monthly salary of $10,0007, medical and dental insurance, annual vacation, 
cell  phone,  company  car  (including  financing  the  car  expenses)  and  expense 
reimbursement in conformity with  the Company’s procedures.  

In  addition  to  the  base  salary  detailed  above,  Mr.  Arnon  Tuval  is  entitled  to  sales 
commissions. The sales commissions in respect of 2014 was set as  follows: The sales 
commissions  on  the  Company’s  sales  to  a  material  customer  of  the  Company  is 
progressive and fluctuates between 0% for sales of up to $1.1 million per calendar year 
and  4.55%  for  sales  of  up  to  $2.2  million  per  calendar  year  and  at  the  rate  of  9%  for 
sales  exceeding  $2.2  million  (the  average  commission  rate  to  the  extent  he  meets  the 
annual sales target, aggregates 2.28%), and in addition, Mr. Arnon Tuval is entitled to 
bonuses for complying  with additional sale targets as well as in respect  of operational 
targets. Actually, bonuses for sale and operational targets in the last two years were paid 
to Mr. Arnon Tuval, as follows:  

Year 

2013* 
2014 

Actual Sales  
(dollars in millions)  

2.5 

Bonus 
 (dollars in thousands)‘ 
33 
121 

*   Assured commission.  
** Sales to a material customer.  

7 As of the report date, the base salary amounts to US$ 10,500. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                 
Since his employment start date through the date of this  report, Mr. Chris Hallett was 
granted, in conformity with terms of his employment terms and in accordance with the 
Company’s stock option plan for employees, consultants and service providers, 400,000 
options exercisable into 300,000 Company ordinary shares, as follows: 

Grant date
December 
24, 2013
December 
24, 2013

No. of 
options

85,500

Class of 
options

Service 
Options

214,500

Performance 
Options

Options 
held as of 
the 
report 
date
85,500

Of which: 
options 
vested as of 
the report 
date

26,719

Exercise 
price per 
option 
NIS 1.73

Fair value
NIS 138,274

NIS 1.68

214,500

5,363

NIS 300,805

(g)  Vesting conditions and expiration dates of options warrants 

Unless otherwise expressly stipulated in the aforementioned description, the vesting and 
exercise terms of options granted to the aforementioned officers are as follows: 

Grants other than grants dated December 24, 2013: 

One  quarter  of  option  warrants  granted  to  the  grantee  shall  vest  upon  the  first 
anniversary of the grant date. The remaining three quarters of options granted shall vest 
monthly, at the end of each calendar month, over 36 calendar months following the first 
anniversary of the grant date. Options granted in or after the second grant, would vest in 
48 equal monthly lots at the end of each calendar month after the grant date.  

Grants dated December 24, 2013: 

For options granted by approval of the Company’s Board of Directors dated December 
24, 2013: 30% would vest over time as described above, and 70% would vest based on 
achievement of targets (at Company and department levels) and based on evaluation by 
the CEO in each year from 2014 through 2017 (the “relevant years”).  

Threshold  conditions  -  options  which  vest  based  on  target  achievement  are  subject  to 
two cumulative threshold conditions to be approved in advance, in each calendar year 
for  the  subsequent  year:  minimum  annual  growth  rate  of  Company  revenues  and 
minimum operating income/loss. If both threshold conditions are fulfilled, the options 
would vest as follows: 

Company-level  targets  (40%  of  all  performance  options,  10%  per  year)  -  for  each 
relevant  year,  three  growth  targets  would  be  set  for  the  Company’s  revenues,  which 
would  govern  eligibility  for  up  to  10%:  minimum  target  (eligibility  for  3.33%), 
intermediate target (eligibility for 6.66%) and maximum eligibility target (eligibility for 
10%). Options not vested in any relevant year may vest in subsequent relevant years if 
in said relevant year, both the revenue target for that year and the cumulative revenue 
target for that year and preceding year(s) are achieved (the sales target for the relevant 
year  shall  not  be  lower  than  the  revenue  target  for  previous  relevant  years).  Since 
company-wide targets are based on revenue growth over the previous year, the previous 
years’  data  is  irrelevant  for  determining  the  number  of  options  vested  in  the  relevant 
year. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Department-level targets (40% of all performance option warrants, 10% per year) - for 
each  relevant  year,  multiple  department-level  targets  would  be  set,  reflecting  the 
department’s targets from the point of view of the Company Board of Directors. These 
targets comprise of monetary targets, quantitative targets and event-dependent targets. 
Each  target  would  be  assigned  a weighting as percentage of total options allocated to 
department-level  targets  and  the  degree  of  achievement:  minimum,  intermediate  and 
maximum - for eligibility for 3.33%, 6.66% and 10% of performance option warrants. 

Individual  targets  (20%  of  all  performance  option  warrants,  5%  per  year)  -  for  each 
relevant  year,  an  evaluation  by  the  CEO  would  determine  eligibility  for  up  to  5%  of 
performance options. 

Of all performance options thus vested, 50% would vest immediately and 50% would 
vest one year later.  

For  more  information,  see  option  outline  issued  by  the  Company  on  March  2,  2014 
(reference number: 2014-01-003498).  

After  the  tenth  anniversary  of  the  grant  date,  all  unexercised  options  shall  expire  and 
shall not confer on the grantee any right whatsoever. 

On August 6, 2014, the Company’s Board of Directors approved the adjustment of the 
performance  options  for  the  years  2015  to  2017  (no  change  having  occurred  in  the 
vesting  terms  for  2014),  in  a  manner  whereby  the  same  will  vest  only  subject  to 
compliance with the revenue targets (so that the revenue targets changed from 40% to 
100%  in  respect  of  the  years  2015,  2016  and  2017),  provided  that  the  threshold 
conditions will have been achieved. Options that were granted after that date were also 
granted with revenue targets only. For further details, see immediate reports issued by 
the Company on August 14, 2014 and on August 31, 2014 (reference numbers: 2014-
01-134136 and 2014-01-146286, respectively).  

9.2.  Below is information concerning compensation provided by the Company or an entity 
controlled  there  by  to  any  interested  party  in  the  Company,  other  than  those  listed  in 
section 9.1 above, with respect to the reported year for services rendered as officer of 
the Company or an entity controlled there by, whether or not employed and even if such 
interested party is a senior officer: 

As  of  the  report  date,  the  Company  Board  of  Directors  consists  of  seven  directors 
(including two external directors) eligible for compensation as follows: (i) the Company 
is party to Consulting Agreements with two directors, Dr. Giora Yaron and Mr. Martin 
Grestel as described below; (ii0 the two external directors and another director (Mr. Ilan 
Biran)  receive  compensation  equal  to  the  maximum  compensation  allowed  to  expert 
external  director  by  Regulations  4,  5  and  7  of  the  Corporate  Regulations  (Rules  for 
Compensation  and  Expense  Reimbursement  for  External  Directors),  2000  (“External 
Directors  Compensation  Regulations”);  (c)  another  director  (Dr.  Samuel  Morry 
Blumenfeld)  receives  compensation  equal 
the  maximum  compensation  by 
Regulations 4,5,7 of the External Directors Compensation Regulations; and (d) another 
director, Mr. Garry Ellis, is not compensated by the Company.  

to 

14 

 
 
 
 
 
 
 
 
Total compensation paid to all directors with respect to 2014 amounted to NIS 648 thousand in terms of cost to the Company. The table 
below provides details of compensation paid to directors: 

Below  are  details  of  compensation  to  directors  in  the  reported  year,  which  is  not in conformity  with  the maximum  amount  pursuant  to the  External 
Directors Compensation Regulations:  

Compensated party 

Compensation for services rendered (NIS in thousands)(1) 

Other compensation (NIS in 
thousands)(1) 

Name 

Position 

Dr. Giora Yaron (a) 

Mr. Martin Grestel 
(b) 

Dr. Samuel Morry 
Blumenfeld (c) 

Ms. Miri Katz (d) 

Ms. Regina Ungar (e) 

Mr. Ilan Biran (f) 
Medtronic 
International 
Technology, Inc.  

Co-Chairman 
of the Board of 
Directors 
Co-Chairman 
of the Board of 
Directors 

Director  

External 
Director  
External 
Director 
Director  

Controlling 
shareholder 

Scope 
of 
positio
n  

Holding 
share in 
corporation
’s capital(4) 

Payroll 

Bonus 

Share-
based 
payment(2) 

Manage
ment 
 fee 

Consul
ting  
fee 

Commis
sion 

Other 

Interest(3) 

Rent 

Other 

Total 

- 

- 

- 

- 

- 

- 

- 

14.05% 

7.45% 

0.00% 

0.00% 

0.00% 

0.00% 

19.93% 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

205 

- 

18 

79 

116 

213 

- 

- 

- 

- 

- 

- 

- 

- 

171 

34 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

119 

94 

- 

- 

- 

- 

137 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

495 

128 

18 

79 

116 

213 

137 

(1)  Compensation amounts are in terms of cost to the Company. 
(2)  The amount under “Share-based payment” reflects the expense recognized by the Company in its financial statements as of December 31, 2014, in conformity with IFRS 2, 

with respect to grant of options.  

(3)  The Company only lists in this table interest payments with respect to a credit facility provided to the Company by its four major shareholders, as set forth in section 24.4 of 
Part A of this Annual Report (this table does not include any interest payments with respect to Series A notes (redeemed on February 10, 2014) and in respect of Series L 
Notes held by directors and interested parties). 

(4)  As of the publication date of this report. 

15 

 
 
 
 
(a)  Co-chairman of the Board of Directors - Dr. Giora Yaron  

Dr.  Giora  Yaron  provides  consulting  services  to  the  Company  (In  this  Section:  the 
“Consulting Services”) pursuant to an agreement dated May 14, 2001, as amended (In 
this  Section:  the  “Consulting  Agreement”)  between  the  Company  and  Itamar 
Technologies  and  Investments  (1994)  Ltd.  (“Itamar  Technologies”),  a  company 
controlled by  Dr.  Giora  Yaron. The Consulting Services rendered by Dr. Giora Yaron 
include:  services  as  Co-chairman  of  the  Board  of  Directors  and  business-related 
Consulting  Services,  including  fund-raising  activities  for  financing  of  the  Company’s 
operations, with a scope of at least two days per week.  

On  October  7,  2014,  the  general  meeting  of  the  Company’s  shareholders  approved 
extension of the Consulting Agreement by a further three years, i.e. through October 23, 
2017, unless either party should announce their wish to terminate the agreement subject 
to  30  days’  advance  notice.  The  agreement  would  terminate  in  any  case  where 
Consulting  Services  may  not  be  provided  by  Dr.  Giora  Yaron  for  any  of  the  causes 
listed  in  the  agreement.  In  such  case,  Itamar  Technologies  would  nominate  to  the 
Company a candidate for providing the services; should the nominee be accepted by the 
Company, the agreement would continue under the same terms and conditions. 

The  monthly  consideration  payable  for  the  services  pursuant  to  the  Consulting 
Agreement amounts to  $6,250.  In addition,  the Company  reimburses  Dr.  Giora  Yaron 
for  any  reasonable  expenses  incurred  in  conjunction  with  promoting  the  Company’s 
business  subject  to  the  Company’s  policy  on  expense  reimbursement  in  Israel  and 
overseas.  As  part  of  the  Consulting  Agreement,  Itamar  Technologies  and  Dr.  Giora 
Yaron committed to maintain confidentiality and to not compete with the Company for 
the term of the agreement and a further two years thereafter.  

As  part  of  the  update  to  the  Company’s  strategic  plan  for  the  coming  years  and  the 
decision  to  downsize  the  number  of  the  Company’s  employees,  Dr.  Giora  Yaron 
announced his voluntary decision to reduce by 50% the consideration payable to him for 
his  office  as  Co-Chairman,  for  a  period  of  one  year.  The  aforementioned  reduction 
became effective on October 1, 2013 and was ended on September 30, 2014. It should 
be noted that no other changes were made to his terms of office and scope of work as 
Co-Chairman of the Board of Directors. 

From the start date of providing Consulting Services to the Company through the date 
of  this  report,  Dr.  Giora  Yaron  was  granted,  in  conformity  with  the  Company’s  stock 
option  plan  for  employees,  consultants  and  service  providers,  863,000  options 
exercisable into 863,000 Company ordinary shares, as follows: 

Grant date 

No. of 
options 

Exercise 
price per 
option 
warrant 

Options held 
as of the 
report date 

200,000 

$0.10 

200,000 

Of which: 
options 
vested as of 
the report 
date 
200,000 

Fair value 

NIS 30,294 

December 19, 
2005 
May 1, 2007 
January 14, 2014 

333,000 
330,000 

NIS 1.47 
NIS 1.78 

333,000 
330,000 

333,000 
96,250 

NIS 240,619 
NIS 389,152 

16 

 
  
 
 
 
 
 
Dr.  Giora  Yaron  is  also  eligible  to  receive  interest  payments  with  respect  to  the 
Company’s Series A and Series L notes which he holds, in conformity with terms and 
conditions of these notes. 

(b)  Co-chairman of the Board of Directors - Mr. Martin Grestel 

Mr. Martin Grestel provides Consulting Services to the Company  (In this Section: the 
“Consulting Services”) pursuant to an agreement between him and the Company, dated 
September  2005  (In  this  Section:  the  “Consulting  Agreement”).  The  Consulting 
Services rendered by Mr. Martin Grestel include: services as Co-chairman of the Board 
of Directors and business-related Consulting Services, including fund-raising activities 
for financing of the Company’s operations.  

On  October  7,  2014,  the  general  meeting  of  the  Company’s  shareholders  approved 
extension of the Consulting Agreement by a further three years, i.e. through October 23, 
2017, unless either party should announce their wish to terminate the agreement subject 
to 30 days’ advance notice. The terms and conditions of this agreement are essentially 
similar  to  those  of  the  Consulting  Agreement  with  Dr.  Giora  Yaron,  as  listed  in  sub-
section (g) above.  

The monthly consideration payable for services  pursuant to the Consulting Agreement 
amounted to $6,250 (for Consulting Services provided two days per week); this amount 
was reduced as part of streamlining measures previously adopted by the Company - and 
even  after  pay  levels  at  the  Company  were  restored,  Mr.  Martin  Grestel  informed  the 
Company  that  he  would  continue  to  waive  80%  of  the  consulting  fee  payable  to  him 
while concurrently reducing the scope of services provided by him - down to two days 
per month. Accordingly, the general meeting of the Company’s shareholders approved, 
on October 24, 2011 and on October 7, 2014, entering into the contract with Mr. Martin 
Grestel  for  the  scope  of  1-2  days  per  month  for  monthly  consideration  amounting  to 
$1,250. 
As part of the update to the Company’s strategic plan for coming years and the decision 
to  reduce  the  Company’s  head  count,  Mr.  Martin  Grestel  announced  his  voluntary 
decision  to  reduce  by  50%  the  compensation  payable  to  him  for  his  office  as  Co-
Chairman, for a period of one year. The aforementioned reduction became effective on 
October  1,  2013  and  was  ended  on  September  30,  2014.  Note  that  no  other  changes 
were  made  to  his  terms  of  office  and  scope  of  work  as  Co-Chairman  of  the  Board  of 
Directors.  

From the start date of providing Consulting Services to the Company through the date 
of this report, Mr. Martin Grestel was granted, in conformity with the Company’s stock 
option plan for employees, consultants and service providers and in conjunction with his 
fees,  533,000  option  warrants  exercisable  into  533,000  Company  ordinary  shares,  as 
follows: 

Grant date 

No. of 
options 

Exercise 
price per 
option 
warrant 

Options 
held as of 
the report 
date 

19, 

200,000 

$0.10 

200,000 

Of which: 
options 
vested as of 
the report 
date 
200,000 

Fair value 

NIS 30,294 

December 
2005 
May 1, 2007 

333,000 

NIS 1.47 

333,000 

333,000 

NIS 240,619 

17 

 
 
 
 
 
 
 
 
Mr.  Martin  Grestel  is  also  eligible  to  receive  interest  payments  with  respect  to  the 
Company’s Series A and Series L Notes which he holds, in conformity with terms and 
conditions of these notes. 

(c)  Director- Dr. Samuel Morry Blumenfeld 

Dr.  Samuel  Morry  Blumenfeld  has  been  serving  as    a  director  of  the  Company  since 
2010, for compensation equal to maximum compensation payable to external director as 
allowed by regulations 4, 5, and 7 of the External Directors Compensation Regulations. 
In  addition,  Dr.  Samuel  Morry  Blumenfeld  was  granted,  in  conformity  with  the 
Company’s stock option plan for employees, consultants and service providers, 330,000 
options exercisable into 330,000 Company ordinary shares, as follows:  

Grant date 

No. of 
options 

Exercise 
price per 
option 
warrant 

Options held 
as of the 
report date 

Of which: 
options vested 
as of the report 
date 

Fair value 

July 13, 2010 
June 17, 2013 

300,000 
30,000 

NIS 2.09 
NIS 1.55 

300,000 
30,000 

275,000  NIS 421,507 
NIS 27,915 
13,125 

(d)  External director - Ms. Miri Katz 

Ms.  Miri  Katz  has  been  serving  the  Company  as  external  director  since  2007,  for 
compensation  equal  to  maximum  compensation  payable  to  expert  external  director  as 
allowed by regulations 4, 5 and 7 of the External Directors Compensation Regulations. 
In addition, Ms. Miri Katz was granted, in conformity with the Company’s stock option 
plan  for  employees,  consultants  and  service  providers,  633,000  option  warrants 
exercisable into 633,000 Company ordinary shares, as follows: 

Grant date 

No. of 
options 

Exercise 
price per 
option 
warrant 

Options held as 
of the report 
date 

Of which: 
options 
vested as of 
the report 
date 

Fair value 

June 19, 2007 
June 17, 2013 

333,000 
330,000 

NIS 1.47 
NIS 1.55 

333,000 
330,000 

333,000  NIS 240,859 
144,375  NIS 307,068 

(e)  External director - Ms. Regina Ungar 

Ms.  Regina  Ungar  has  been  serving  the  Company  as  external  director  since  June  17, 
2013, for compensation equal to maximum compensation payable to external directors 
as  allowed  by  regulations  4,  5,  and  7  of  the  External  Directors  Compensation 
Regulations.  In  addition,  Ms.  Regina  Ungar  was  granted,  in  conformity  with  the 
Company’s stock option plan for employees, consultants and service providers, 330,000 
option warrants exercisable into 330,000 Company ordinary shares, as follows: 

Grant date 

No. of 
options 

Exercise 
price per 
option 
warrant 

Options held as 
of the report 
date 

Of which: 
options 
vested as of 
the report 
date 

Fair value 

June 17, 2013  330,000  NIS 1.55 

330,000 

144,375 

NIS 307,068 

18 

 
 
 
 
 
 
 
 
 
(f)  Director - Mr. Ilan Biran 

Mr.  Ilan  Biran  has  been  serving  the  Company  as  director  since  January  14,  2014,  for 
compensation equal to maximum compensation payable to external directors as allowed 
by  regulations  4,  5,  and  7  of  the  External  Directors  Compensation  Regulations.  In 
addition,  Mr.  Ilan  Biran  was  granted,  in  conformity  with  the  Company’s  stock  option 
plan for employees, consultants and service providers, 330,000 options exercisable into 
330,000 Company ordinary shares, as follows: 

Grant date 

No. of 
options 

Exercise 
price per 
option 
warrant 

Options held as 
of the report 
date 

Of which: 
options 
vested as of 
the report 
date 

Fair value 

January 
2014 

14, 

330,000  NIS 1.58 

330,000 

96,250 

NIS 404,166 

(g)  Vesting conditions and expiration dates of option warrants 

Unless otherwise expressly stipulated in the aforementioned description, the vesting and 
exercise  terms  of  options  granted  to  directors  since  the  Company  became  a  reporting 
public company are as follows: one quarter of options granted to the grantee shall vest 
upon the first anniversary  of the  grant date (the  “first portion”).  The remaining three 
quarters of options granted to the grantee shall vest in 36 equal monthly portions over 
the 36 months following the vesting date of the first portion. After the tenth anniversary 
of the grant date, all unexercised options shall expire and shall not confer on the grantee 
any right whatsoever. 

9.3.  Compensation provided  to each of  the top five compensated persons listed in  Section 
9.1  above,  from  the  end  of  the  reported  year  through  the  filing  date  of  this  report,  in 
conjunction with their office and employment during the reported year, which was not 
recognized in the financial statements for the reported year:  

All  compensations  provided  to  the  top  five  compensated  parties  listed  in  Section  9.1 
above  after  the  reported  year  were  recognized  on  the  financial  statements  for  the 
reported year.  

9.4.  Interest payments to interested parties of the Company 

For information about credit facility and loans from interested parties of the Company, 
see Sections 11.1 below. 

9.5.  Waiver, indemnification and insurance 

For  details  of  waiver,  indemnification  and  insurance  arrangements  for  Company 
officers, see Section 21 below. 

10.  Regulation 21A - controlling shareholder of the corporation 

As of March 23, 2014, and following an amendment to the Company’s articles of association 
in a manner which provides that a majority of the directors in the Company will be external or 
independent,  Medtronic  International  Technology,  Inc.  (  “Medtronic”  or  the  “Controlling 

19 

 
 
 
 
 
Shareholder”)  owns  19.93%  of  the  Company’s  issued  and  outstanding  share  capital. 
Medtronic  is  considered,  for  reasons  of  caution,  the  sole  Controlling  Shareholder  of  the 
Company for all intents and purposes.  

For further details, see Paragraph 6 of the immediate report convening the general meeting 
of  the  Company’s  shareholders,  dated  September  11,  2014  (reference  number:  2014-01-
155808) 

For  more  information  about  holding  shares  of  Medtronic,  Dr.  Giora  Yaron  and  Mr.  Martin 
Grestel in the Company’s issued share capital and voting rights, see Section 17 below. 

11.  Regulation  22  –  Transactions  with  the  Controlling  Shareholder  or  entity  in  which  the 

Controlling Shareholder has a personal interest in approving   

Below  is  information  about  transactions  with  Controlling  Shareholders,  to  the  best  of  the 
Company’s knowledge:  

11.1.  Credit  facility  from  interested  parties  dated  2011  and  actual  withdrawals  made  under 

this credit facility 

For  details  of  the  credit  facility  agreement  from  interested  parties  (including  the 
Controlling  Shareholder  of  the  Company)  dated  2011  and  actual  withdrawals  made 
under this credit facility, see Section 24.4 in Part A of this Annual Report. 

11.2.  Irrevocable undertaking to place a credit facility to the Company – January 2015 

 For  details  regarding  an  irrevocable  undertaking  to  place  a  credit  facility  from 
interested  parties  (including  the  Controlling  Shareholder)  from  January  2015,  see 
Section 24.5 of Part A of this Annual Report. 

11.3.  Consulting Agreements with Dr. Giora Yaron and Mr. Martin Grestel  

On October 7, 2014, the general meeting of the Company’s shareholders approved, in 
conformity with provisions of Section 270(4) of the Companies Law, after approval by 
the  Board  of  Directors  and  by  the  Audit  Committee,  the  extension  of  consulting 
agreements  with  Dr.  Giora  Yaron  and  Mr.  Martin  Grestel,  Co-chairmen  of  the 
Company’s  Board  of  Directors  for  a  term  of  three  years  commencing  on  October  24, 
2014 through October 23, 2017. For more information about the consulting agreements 
with  Dr.  Giora  Yaron  and  Mr.  Martin  Grestel,  see  Sections  9.2(a)  and  9.2(b)  above, 
respectively.  Medtronic  was  deemed  until  October  7,  2014,  to  have  had  a  personal 
interest in the agreements with Dr. Giora Yaron and Mr. Martin Grestel. 

11.4.  Directors and officers (“D&O”) liability insurance policy for the Company 

On  March  18,  2014,  the  Company  Board  of  Directors  approved,  in  conformity  with 
Section  1b(5)  of  the  Companies  Regulations  (Relief  for  Transactions  with  Interested 
Parties), 2000, to include in the Company’s D&O liability insurance policy for 2014: (i) 
Mr. Garry Ellis, a director who is also an officer of Medtronic, which is considered, for 
the sake of caution, to be the Controlling Shareholder of the Company; (ii) Co-chairmen 
of the Board of Directors, Dr. Giora Yaron and Mr. Martin Grestel, Medtronic having 
been considered (on the date of the approval) to have had a personal interest in contracts 
with  them.  For  more  information,  see  immediate  report  issued  by  the  Company  on 
March 19, 2014 (reference number: 2014-01-018870), included in this report by way of 

20 

 
 
reference.  For  more  information  about  terms  and  conditions  of  the  Company’s  D&O 
liability insurance policy, see details under Regulation 29A below. 

11.5.  Letters of waiver and indemnification for officers and directors   

On October 24,  2011,  the  general meeting of the Company’s shareholders approved  a 
change to the Company’s Bylaws and an update to the Company’s letters of waiver and 
indemnification, so as to adjust them for Amendment No. 16 to the Companies Law and 
to  new  arrangements  due  to  the  provisions  of  the    Israeli  Securities  Authority 
Enforcement  Proceeding  Streamlining  Law  (Legislative  Amendments),  2011  (the 
“Administrative  Enforcement  Law”)  (including  the  indirect  amendment  to  the 
Companies Law, as listed in Section 4(11) of the Administrative Enforcement Law).  

The  general  meeting  of  the  Company’s  shareholders  amended  on  October  7,  2014,  a 
further amendment in the form of the Company’s letters of waiver and indemnification, 
as detailed in Section 21.2 below.  

11.6.  Marketing agreement with Medtronic   

On  February  27,  2014,  the  Board  of  Directors  of  the  Company,  after  having  received 
approval from the Company’s Audit Committee, approved the Company’s engagement 
under a marketing agreement with Medtronic, Inc. (In this Section: “Medtronic Inc.”), 
which is the parent company of Medtronic, which is considered, for the sake of caution, 
to  be  the  Controlling  Shareholder  of  the  Company,  whereby  Medtronic  Inc.  would  be 
the  exclusive  marketer  of  the  WatchPATTM  product  to  physicians  in  the  U.S.  who 
specialize  in  Arrhythmia.  For  more  information,  see  immediate  report  issued  by  the 
Company on March 5, 2014 (reference number: 2014-01-005622).  

12.  Regulation 24 - Interested parties’ holdings  

For information about holding shares of interested parties in the Company, to the best of the 
Company’s  knowledge,  in  the  Company’s  shares,    Series  L  convertible  notes  and    listed 
warrants, see immediate report  issued by the Company on March 8, 2015 (reference number: 
2015-01-045709), included in this report by way of reference. 

The Company did not commit to sell any shares to any interested party and no interested party 
committed to purchase any shares from the Company. 

To  the  best  of  the  Company’s  knowledge,  as  of  the  report  date,  interested  parties  in  the 
Company hold no shares or other securities of the Company’s subsidiaries. 

13.  Regulation  24A  -  Authorized  share  capital,  issued  share  capital  and  convertible 

securities as of March 23, 2015  

Securities 

Quantity 

Authorized share capital (ordinary shares of NIS 0.01 par value each) 

500,000,000 

Issued and outstanding share capital (ordinary shares of NIS 0.01 par 
value each) 

Series L Notes of NIS 1 par value each, convertible into the 
Company’s ordinary shares (conversion rate: NIS 1.92 par value notes 

180,836,038 

NIS 76,255,261 par 

21 

 
 
 
to one ordinary share of NIS 0.01 par value, subject to adjustments in 
conformity with terms and conditions of the notes) 

Employee stock options (not listed for trading) exercisable into the 
Company’s ordinary shares 

value 

27,463,753 

14.  Regulation 24B - Registry of shareholders 

For more information about the registry of shareholders, see immediate report issued by the 
Company  on  March  9,  2015  (reference  number:  2015-01-046822),  incorporated  herein  by 
reference.  

15.  Regulation 26 – Directors of the corporation 

As of the report date, the Company’s Board of Directors consists of the following directors: 

Name: 
ID: 
Date of Birth: 
Formal address: 
Citizenship: 
Membership of Board committees 
External director (with accounting and 
financial expertise or professional 
qualifications): 
Independent director: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party thereof: 
Start of term as director 
Education: 

Dr. Giora Yaron8  
001707819 
August 22, 1948 
11 Leshem Street, Caesarea 3088900, Israel  
Israel 
Member of the Executive Committee  
No 

No 
Co-Chairman of the Board of Directors9, 
business advisor to the Company and director 
of the subsidiary, Itamar Medical Inc. 
1997 
Bachelor’s degree in Mathematics and 
Physics, master’s degree in Physics and  
PhD in Physics all from the Hebrew 
University of Jerusalem. 

8  

9  

Dr.  Giora  Yaron  has  served  as  director  and  member  of  the  Compensation  Committee  of  Mercury  Interactive 
Corp. (“Mercury”), a company previously traded on NASDAQ and acquired by HP. Upon said acquisition, Dr. 
Yaron concluded his term in office with Mercury. Multiple lawsuits have been filed in courts in the USA against 
Mercury  and  executives  thereof,  including  Dr.  Giora  Yaron,  with  regard  to  options  granted  by  Mercury  in  the 
past.  The  proceedings  on  all  these  lawsuits  have  yet  to  be  concluded.  The  implications  of  these  proceedings, 
should the Court find in favor of the plaintiffs, are monetary only and cannot be estimated at this stage.  
Furthermore,  on  September  17,  2008,  the  SEC  (US  Securities  and  Exchange  Commission)  announced  an 
agreement reached with Mr. Yigal Kochavi, Mr. Yair Shamir and Dr. Giora Yaron - all three previously directors 
of Mercury. This agreement refers to a complaint by the SEC which alleged that these three directors carelessly 
approved  back-dated  option  grants  and  also  reviewed  and  signed  off  on  public  reporting  which  included 
erroneous,  misleading  information  with  regard  to  option  grant  by  the  company  and  expenses  of  the  company. 
With no admission or denial of the claims alleged by the SEC, the three directors agreed to pay a monetary fine 
of $100,000 each in return for dropping the aforementioned charges. For more information see SEC publication 
at: http://www.sec.gov/litigation/litreleases/2008/lr20724.htm.  

Dr.  Giora  Yaron  and  Mr.  Martin  Grestel,  who  serve  as  Co-chairmen  of  the  Board,  have  no  pre-defined 
delineation of authority. This is determined on ad-hoc basis. 

22 

 
 
 
 
 
                                                 
Occupation during previous five years 
and other corporations served as 
director: 

Family relation to another interested 
party of the Company (if any): 
Has accounting and financial expertise 
with regard to Section 92(a)(12) of the 
Companies Law: 

Name: 
ID: 
Date of Birth: 
Formal address: 
Citizenship: 
Membership of Board committees 

External director (with accounting and 
financial expertise or professional 
qualifications): 
Independent director: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party thereof: 
Start of term as director 
Education: 

Occupation during previous five years 
and other corporations served as 
director: 

Family relation to another interested 
party of the Company (if any): 
Has accounting and financial expertise 
with regard to Section 92(a)(12) of the 
Companies Law: 

Chairman of the Board of Directors of Accent 
Inc., of Qumranet Inc. and of Yisum 
Development Company of the Hebrew 
University of Jerusalem Ltd., Chairman of 
the Executive Board of the  Tel Aviv 
University; Chairman of the Board of 
Directors Ramot of Tel Aviv University Ltd. 
(a company wholly-owned by the Tel Aviv 
University), member of Board of Trustees, 
Hebrew University of Jerusalem, director  of 
Amdocs Israel Ltd., Qwilt Inc., Excelero 
Storage Ltd. and Hyperwise Security and 
advisor to the Board of Directors of Rafael 
Advanced Defense Systems Ltd. and to the 
Israeli  Ministry of Defense.  
None    

No 

Mr. Martin Grestel 
015425325 
June 26, 1941 
7 Ethiopia Street, Jerusalem 9514909, Israel  
U.S. and Israel  
Member of the Investment Committee and 
the Executive Committee.  
No 

No 
Co-Chairman of the Board of Directors2, 
business advisor to the Company and director 
of  the subsidiary, Itamar Medical Inc. 
1997 
BSc in Science from Yale University, U.S. 
MBA from Stanford University, U.S. 
Chairman of the Board of Directors of 
Compugen Ltd,  Evogene Ltd. and Keddem 
Bioscience Ltd.  
Director of Yeda Ltd. and Yisum 
Development Company of the Hebrew 
University of Jerusalem Ltd.  
None   

No 

23 

 
 
 
 
 
Name: 
U.S.  passport number: 
Date of Birth: 
Formal address: 

Citizenship: 
Membership of Board committees 
External director (with accounting and 
financial expertise or professional 
qualifications): 
Independent director: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party thereof: 

Start of term as director 
Education: 

Occupation during previous five years 
and other corporations served as 
director: 

Family relation to another interested 
party of the Company (if any): 
Has accounting and financial expertise 
with regard to Section 92(a)(12) of the 
Companies Law: 

Name: 
ID: 
Date of Birth: 
Formal address: 

Citizenship: 
Membership of Board committees 

External director (with accounting and 
financial expertise or professional 
qualifications): 
Independent director: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party thereof: 
Start of term as director 
Education: 

Mr. Gary L. Ellis 
217730582 
August 15, 1956 
10082 Powers Lake Trail, Woodbury, MN 
55129, USA 
U.S. 
Member of Investment Committee  
No 

No 
Director of the Company. 
President and CEO of Medtronic 
International Technologies, Inc.  
Executive Vice president  and CFO of 
Medtronic, Inc. 
2007 
BSc in Accounting from University of South 
Dakota. 
CEO and President of Medtronic 
International Technologies, Inc. 
Executive Vice President and CFO of 
Medtronic, Inc. 
Director of the Toro Company. 
None   

No 

Ms. Miri Katz 
050568070 
March 5, 1951 
18/32 Michael Ne’eman Avenue, Tel Aviv 
6958103, Israel 
Israel 
Chairperson of the  Compensation 
Committee; member of the Audit Committee, 
Financial Reporting Committee and 
Executive Committee. 
Yes. She has accounting and financial 
expertise and professional qualifications? 

Yes 
Yes 

External director of the Company 
2007 

24 

 
 
 
 
 
Occupation during previous five years 
and other corporations served as 
director: 
Family relation to another interested 
party of the Company (if any): 

Has accounting and financial expertise 
with regard to Section 92(a)(12) of the 
Companies Law: 
External director (with accounting and 
financial expertise or professional 
qualifications): 

Name: 
ID: 
Date of Birth: 
Formal address: 
Citizenship: 
Membership of Board committees 
External director (with accounting and 
financial expertise or professional 
qualifications): 
Independent director: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party thereof: 
Start of term as director 
Education: 

Occupation during previous five years 
and other corporations served as 
director: 

LLB degree from the Hebrew University of 
Jerusalem. 

CEO, IMA Foundation, since 2003. 
From 2008 to July 2014,  director of  Bank 
Leumi Le-Israel B.M. 
Since 2003, CEO of Miri Katz Projects Ltd. 
Director of Caesarea Development 
Corporation Edmond Binyamin De 
Rothschild Ltd. and of Edmond and Nadine 
De Rothschild Foundation Israel (through 
2009) and director of Edmond Binyamin De 
Rothschild Caesarea Foundation (through 
2010). 
Chairperson of the Israeli Securities 
Authority (through 2002).  
None   

Yes 

Dr. Samuel Morry Blumenfeld  
326904661 
December 18, 1937 
8 Yair street, Jerusalem 9350338, Israel 
U.S., Canada and Israel 
Member of Compensation Committee. 
No 

Yes. He has professional qualifications. 
Director of the Company 

2010 
Bachelor’s degree in Physics Engineering, 
master’s degree in Physics Engineering and 
PhD in Molecular Physics, all from the 
University of Toronto, Canada. 
Partner in Meditech Advisors, LLC, Chief 
Investment Officer in Ziegler Meditech 
Equity Partners, LP (a VC Fund), President 
of Quescon Consultants, Ltd. 
Director in Mako Surgical Corp., Dune 
Medical Devices Ltd. and Aposense Ltd. 
None   

Family relation to another interested 
party of the Company (if any): 
Has accounting and financial expertise  No 

25 

 
 
 
 
with regard to Section 92(a)(12) of the 
Companies Law: 

Name: 
ID: 
Date of Birth: 
Formal address: 

Citizenship: 
Board committees serving on: 

External director (with accounting and 
financial expertise or professional 
qualifications): 
Independent director: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party thereof: 
Start of term as director 
Education: 

Occupation during previous five years 
and other corporations served as 
director: 

Family relation to another interested 
party of the Company (if any): 
Has accounting and financial expertise 
with regard to Section 92(a)(12) of the 
Companies Law: 

Ms. Regina Ungar 
058099656 
February 26, 1963 
82 Marganit Street, Ramat Gan 5258484, 
Israel 
Israeli 
Chairperson of the Audit Committee and of 
the Financial Reporting Committee, member 
of the Compensation Committee and the 
Investment Committee. 
Yes. She has accounting and financial 
expertise and professional qualifications. 

Yes 
External director of the Company 

2013 
Bachelor’s degree in Economics and 
Accounting and MBA both from the Tel 
Aviv University.  
Certified Public Accountant (Isr.).  
2010 to 2012: CEO of Kaman Holdings Ltd. 
and  of Isal Amlat Investments (1993) Ltd. 
2001 to 2010: Deputy CEO and CFO, Shrem 
Fudim Group Ltd.  
Through 2010: Senior Finance Executive, 
Leader Holdings and Investments Ltd .  
Lecturer in Accounting Audit in the Tel Aviv 
University. 
Serves as director of the following 
corporations: Rafael Advanced Defense 
Systems Ltd and ZIM Integrated Shipping 
Services Ltd. 
None    

Yes 

26 

 
 
 
 
 
 
Name: 
ID: 
Date of Birth: 
Formal address: 

Citizenship: 
Board committees serving on: 

External director (with accounting and 
financial expertise or professional 
qualifications): 
Independent director: 

Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party thereof: 
Start of term as director 
Education: 

Occupation during previous five years 
and other corporations served as 
director: 

Family  relation  to  another  interested 
party of the Company (if any): 

Mr. Ilan Biran 
006900997 
October 3, 1946 
40/14 Shai Agnon Street, Tel Aviv 6936236, 
Israel 
Israel 
Member of Audit Committee, Balance Sheet 
Committee and Investment Committee 
Member of the Audit Committee, of the 
Financial Reporting Committee and the 
Investment Committee. 
No 

Yes. He has accounting and financial 
expertise. 
No 

May 29, 2013 
Bachelor’s degree in Economics and 
Business Administration from the Bar Ilan 
University. Master’s degree in Strategic and 
Economic Studies, Georgetown University, 
Washington, DC, U.S. 
June 2007 – May 2013: Chairman, Rafael 
Advanced Defense Systems Ltd. 
Since October 2008: director, Israel Discount 
Bank Ltd. 
From July 2003 to 2014: Chairman of 
Centrition Ltd. 
Since 2009: Chairman, Executive Board of 
Kinneret Academic College, Jordan Valley 
(Registered NGO) 
January 2011 – October 2012: Chairman, 
Sync-RX Ltd. 
2004 – November 2008: director, Delta Three 
Israel Ltd. 
2005 – December 2009: Venture Partner 
advisor, Etgar Venture Capital Fund, Limited 
Partnership 
No 

Has accounting and financial expertise 
with regard to Section 92(a)(12) of the 
Companies Law: 

No  

27 

 
 
 
 
 
 
16.  Regulation 26a - Senior officers 

Senior officers of the Company are:  

Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party there of:  

Mr. Gilad Glick 
025041807 
January 3, 1973 
July 1, 2013 
President and CEO 

Education: 

Occupation during previous five years:   

Interested party of the Company or 
family member of another senior officer 
or interested party of the Company (if 
any): 
Independent signatory for the 
Company: 

MBA from Maastricht School of 
Management, Netherlands. 
February 2012 - June 2013: VP, Sales and 
International Marketing with Johnson & 
Johnson, Cardiovascular Division. 
2009-2012 - Johnson & Johnson, 
Cardiovascular Division. 
2008-2009 - Project Manager, Navigation 
system, Johnson & Johnson, Cardiovascular 
Division. 
Company’s President and CEO 

No 

Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party there of:  

Mr. Shaul Sharoni 
028466712 
March 25, 1971 
July 4, 2004 
CFO  
Director of Itamar Medical Inc.   

Education: 

Occupation during previous five years:   
Interested party of the Company or 
family member of another senior officer 
or interested party of the Company (if 
any): 
Independent signatory for the 
Company: 

28 

Bachelor’s degree in Economics and 
Accounting from the Rupin College, Israel. 
 MBA (Finance) from the Bar Ilan 
University. 
Certified Public Accountant (Isr. And U.S.). 
Company’s CFO 
No 

No 

 
 
  
 
 
  
 
Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party there of: 

Education: 

Occupation during previous five years: 

Mr. Shlomo Ayanot 
053915518 
January 12, 1956 
July 1, 1999 

VP, Engineering and Operations  

BSc in Industrial and Economic 
Management from the Technion, Israel 
Institute of Technology. 
VP, Engineering and Operations of the 
Company. 

Interested party of the Company or 
family member of another senior officer 
or interested party of the Company (if 
any): 
Independent signatory for the 
Company: 

No 

No 

Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party there of:  

Dr. Koby Sheffy 
051243426 
August 29, 1952 
January 15, 1997 
EVP and CTO  

Education: 

= 

Occupation during previous five years:   
Interested party of the Company or 
family member of another senior officer 
or interested party of the Company (if 
any): 
Independent signatory for the 
Company: 

Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position with the Company, subsidiary 
or associated company of the Company 
or of an interested party there of:  

29 

BSc in Electronics Engineering from the 
Technion, Israel Institute of Technology. 
PhD in Bio-Medical Engineering and 
Breathing Physiology from Oxford 
University, UK. 
EVP, R&D and CTO with the Company. 
No 

No 

Mr. Eldad Singer  
023907538 
September 28, 1968 
February 9, 2011 
VP, Sales  

 
 
 
 
 
 
  
 
Education: 

Occupation during previous five years:   

Interested party of the Company or 
family member of another senior officer 
or interested party of the Company (if 
any): 
Independent signatory for the 
Company: 

Bachelor’s degree in Business 
Administration (Marketing and Financing) 
from the College of Management Academic 
Studies, Tel Aviv, Israel. 
Master’s degree in International Business 
Administration from the College of 
Management Academic Studies, Rishon 
LeZion, Israel. 
Since 2011, the Company’s VP, Sales. 
From 2003 to 2007 - Partner, Startwise 
Capital. 
No 

No 

Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position  with  the  Company,  subsidiary 
or associated company of the Company 
or of an interested party there of:  

Ms. Efrat Litman  
025412024 
July 26, 1973 
March 22, 2011 
VP, R&D  

Education: 

Occupation during previous five years:   

Interested  party  of  the  Company  or 
family member of another senior officer 
or  interested  party  of  the  Company  (if 
any): 
Independent 
Company: 

signatory 

the 

for 

BSc in Physics and Mathematics from the 
Hebrew University of Jerusalem (Talpiot 
Program). 
Since 2011, the Company’s VP, R&D 
From 2009 to 2011, Manager of R&D in the 
Company. 
From 2008 to 2009, EndoPAT Project 
Manager in the Company. 
No 

No 

Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position with the Company, subsidiary 
or associated company of the Company 

Mr. Ira Prigat  
024143430 
July 31, 1969 
November 15, 2014 
President of Itamar Medical Japan Co. Ltd. 

30 

 
  
 
 
  
 
 
or of an interested party there of:  

Education: 

Occupation during previous five years:   

Interested party of the Company or 
family member of another senior officer 
or interested party of the Company (if 
any): 
Independent signatory for the 
Company: 

Bachelor’s degree in Social Sciences and 
bachelor’s degree from the faculty of East 
Asian Studies both from the Hebrew 
University of Jerusalem 
From  November 2009 to November 2014, 
President and CEO of Light Instruments Ltd. 
(Syneron Dental Laser) 
No 

No 

Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position  with  the  Company,  subsidiary 
or associated company of the Company 
or of an interested party there of:  

Ms. Dafna Katz  
013357165 
March 12, 1966 
March 1, 2015 
VP,  Global Marketing 

Education: 

Occupation during previous five years:   
Interested  party  of  the  Company  or 
family member of another senior officer 
or  interested  party  of  the  Company  (if 
any): 
Independent 
Company: 

signatory 

the 

for 

Bachelor’s and master’s degrees  in 
Chemistry from the Technion, Israel Institute 
of Technology 
VP Marketing at Syneron Medical Ltd. 
No 

No 

Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position  with  the  Company,  subsidiary 
or associated company of the Company 
or of an interested party there of:  

Mr. Shahar Cohen 
033472929 
November 13, 1976 
May 6, 2007 
Controller 

Education: 

Occupation during previous five years:   
Interested party of the Company or 
family member of another senior officer 

31 

Bachelor’s  degree in Economics and 
Accounting and MBA (Finance) both  from 
the Tel Aviv University. 
Certified Public Accountant (Isr.). 
Since 2007: Company Comptroller. 
No 

 
  
 
  
 
  
 
or interested party of the Company (if 
any): 
Independent signatory for the 
Company: 

No 

Name: 
ID: 
Date of Birth: 
Start of term in office: 
Position with the Company, subsidiary or 
associated company of the Company or of 
an interested party there of:  

Education: 

Occupation during previous five years:   

Interested party of the Company or family 
member of another senior officer or 
interested party of the Company (if any): 
Independent signatory for the Company: 

Mr. Doron Cohen  
028015592 
October 10, 1970 
July 6, 2007 
Internal Auditor of the Company. 

Certified Public Accountant (Isr.)., Licensed 
Internal Auditor. 
Bachelor’s degree in Business Administration 
(Accounting) from the College of Management 
Academic Studies, Rishon LeZion, Isreal. 
Partner, Fahn Kanne Control Management Ltd.  
Internal Auditor of multiple companies. 
No 

No 

17.  Regulation 26b -  Authorized signatories of the corporation 

The  Company  has  no  independent  authorized  signatories  as  defined  in  Section  37(d)  of  the 
Securities Law, 1968.  

18.  Regulation 27 – Independent Auditor of the corporation  

Somekh Chaikin, CPAs of 17 Ha’Arbaa Street, Millennium Tower, Tel Aviv. 

19.  Regulation 28 - Changes to Articles of Incorporation or to Bylaws 

The  shareholders’  general  meeting  of  the  Company  approved  on  October  7,  2014,  an 
amendment to the Company’s articles of association (bylaws) whereby: (a) it will determine 
that  a  majority  of  the  directors  holding  office  in  the  Company  at  any  given  time  will  be 
external and independent directors; (b) the staggered board mechanism will be cancelled for 
selecting  other  than  external  or  independent  directors;  (c)  increase  of  the  Company’s 
registered share capital from 250,000,000 shares of NIS 0.01 par value each to 500,000,000 
shares of NIS 0.01 par value each. For further details, see the Company’s report of September 
1, 2014 (ref. no. 2014-01-149151).  

20.  Regulation 29 - Recommendations and decisions by directors 

20.1.  Directors’ recommendations to the general meeting and resolutions not requiring approval 

by the shareholders ‘general meeting 

The recommendations of the Board of Directors to the general meeting of the Company’s 
shareholders were adopted in full at the meeting that took place on October 7, 2014. For 
further details, see the notice convening the annual and special general meeting that was 

32 

 
  
  
 
 
published by the Company on September 1, 2014, as well as the Company’s immediate 
report in respect of the results of the meeting dated October 7, 2014 (reference numbers 
2014-01-149151 and 2014-01-173547, respectively).  

20.2.  Resolutions  by 

the  general  meeting  made  other 

than 

in  accordance  with 

the 

recommendations by the directors on the issues set forth in section 20.1 above 

None  . 

20.3.  Resolutions adopted by a special general meeting in the year of the report 

A  meeting  of  the  Company’s  shareholders  was  convened  on  October  7,  2014  (the 
“Meeting”).  The  following  business  was  approved  by  the  Meeting:  (a)  approval  of  the 
extension  of  the  engagement  under  a  consulting  agreement  with  Dr.  Giora  Yaron  (Co-
chairman  of  the  Board  of  Directors),  for  a  term  of  three  years;  (b)  approval  of  the 
extension of the engagement under a consulting agreement with Mr. Martin Grestel (Co-
chairman of the Board of Directors), for a term of three years; (c) approving the amended 
form  of  the  indemnification  letters  to  directors  and  officers  of  the  Company,  not  being 
deemed to be controlling shareholders or controlling shareholders of the Company having 
a personal interest in the grant thereof; (d) approval of the amendment of the form of the 
indemnification letters to directors in whom the controlling shareholders of the Company 
have  a  personal  interest  in  entering  into  an  agreement  with  them;  (e)  approval  of  the 
review of the indemnification letters to directors with whom the Controlling Shareholder 
of the Company has a personal interest in contracting; (f) approving the amendment of the 
articles  of  association  of  the  Company  in  relation  to  the  composition  of  the  Board  of 
Directors;  (g)  approving  the  reappointment  of  two  of  the  current  directors  of  the 
Company, Mr. Ilan Biran and Dr. Samuel Morry   Blumenfeld, as independent directors of 
the  Company  for  a  term  of  office  of  three  years;  (h)  approving  the  amendment  of  the 
articles  of  association  of  the  Company  in  connection  with  the  increase  of  the  registered 
share  capital  so  that  the  registered  share  capital  of  the  Company  increased  from 
250,000,000 ordinary shares of NIS 0.01 each to 500,000,000 ordinary shares of NIS 0.01 
each; (i) approving the re-appointment of two of the currentdirectors of the Company, not 
being  external  or  independent  directors,  Mr.  Gary  Ellis  and  Mr.  Martin  Grestel  as 
directors  of  the  Company;  (j)  approving  the  reappointment  of  the  Somekh  Chaikin, 
Certified Public Accountants (Isr.)  as the Company’s indepemdednt auditors for the year 
ended  December  31,  2014  and  authorizing  the  Board  of  Directors  to  determine  their 
compensation.  

For further details, see the report convening the  annual and special general meeting that 
was published by the Company on September 1, 2014 as well as the immediate report of 
the  Company  in  respect  of  the  results  of  the  meeting,  dated  October  7,  2014  (reference 
numbers 2014-01-149151 and 2014-01-173547, respectively).  

21.  Regulation 29A- Corporate resolutions  

21.1.  Waiver  

In  accordance  with  the  resolution  of  the  Company’s  Board  of  Directors  dated  February 
21,  2007  and  the  resolution  of  the  general  meeting  of  Company’s  shareholders  dated 
October  24,  2011,  the  Company  provides  to  its  officers,  as  they  may  be  from  time  to 
time, an advance waiver, subject to provisions of the Israeli Companies Law, waiving any 
liability  towards  the  Company  for  any  damage  incurred  by  the  Company  as  a  result  of 

33 

 
 
breach  of  the  due  care  duty  by  an  officer  towards  the  Company,  in  the  course  of 
discharging their office as an officer of the Company, provided they have acted in good 
faith. Such waiver would not apply to the liability of an officer who serves the Company 
as director due to any breach of the duty of care partitioned, as defined in the Companies 
Law. For more information, see immediate  report convening the  general  meeting of the 
Company’s  shareholders,  dated  September  15,  2011  (reference  number:  2011-01-
276255). 

Pursuant to the resolution of the Company’s Board of Directors of July 14, 2014, and the 
resolution of the general meeting of the Company’s shareholders of October 7, 2014, the 
indemnity letters for the officers of the Company were amended in a manner whereby no 
advance waiver from liability will be included for officers by reason of breach of the duty 
of  care  to  the  Company.  For  further  details,  see  the  report  convening  the  annual  and 
special  general  meeting  that  was  published  by  the  Company  on  September  1,  2014,  as 
well as the immediate report of the Company in respect of the results of the meeting of 
October  7,  2014 
(reference  numbers:  2014-01-149151  and  2014-01-173547, 
respectively).  

21.2. 

Indemnification 

Form of the indemnification letters until October 7, 2014 

21.2.1.  In  conformity  with  the  resolution  by  the  Company’s  Board  of  Directors  dated 
February 21, 2007 and the resolution by the general meeting of the Company’s 
shareholders dated October 24, 2011, the Company provides to its directors and 
officers  (In  this  Section  “officers”),  as  they  may  be  from  time  to  time,  a 
commitment  to  indemnify  the  Company  officers  for  any  indebtedness  or 
expense, as described below, incurred by them as a result of any action taken in 
the  course  of  discharging  their  office  as  an  officer  with  the  Company  or  with 
another company, at the Company’s request:  

21.2.1.1.  Financial liability imposed upon the officer to benefit another person 
by Court verdict, including a verdict handed down by compromise or 
by  arbitration  and  ratified  by  a  Court  of  Law,  provided  that  the 
commitment to indemnify such financial liability would be limited to 
the amount specified in Section 21.2.2 and as revised in Section 21.2.8 
below and to events listed in Section 21.2.6 below. 

21.2.1.2.  Reasonable  litigation  expenses,  including  attorney  fees,  incurred  by 
the  officer  or  imposed  on  him  by  a  Court  of  Law,  in  a  proceedings 
filed against him by the Company or by the other company or on its 
behalf or by another person or by criminal indictment of which he is 
found not guilty or by criminal indictment of which he is found guilty 
of  a  felony  not  requiring  proof  of  criminal  intent  or  in  conjunction 
with any monetary sanction. 

21.2.1.3.  Reasonable  litigation  expenses,  including  legal  fees,  incurred  by  the 
officer  subsequent  to  investigation  or  proceeding  conducted  against 
him  by  an  authorized  entity  to  conduct  such  investigation  or 
proceedings, and which has ended with no indictment against him (as 
defined in the Companies Law) and with no financial liability imposed 
on him  in lieu of criminal proceedings  (as  defined  in the Companies 

34 

 
 
Law),  or  which  has  ended  with  no  indictment  against  him  but  with 
financial liability imposed on him in lieu of criminal proceedings in a 
felony not requiring proof of criminal intent. 

21.2.1.4.  Payment  to  parties  impacted  by  a  breach,  pursuant  to  section 
52.54(a)(1)(a) of the Israeli Securities Law, 1968 (In this Section: the 
“Securities Law”). 

“Administrative proceeding” - a proceeding pursuant to Chapter H3 
(Monetary  Sanction  Imposed  by  the  Israeli  Securities  Authority), 
Chapter  H4 
the 
Administrative Enforcement Committee) or Chapter I1 (Arrangement 
for  Avoidance  or  Discontinuation  of  Proceedings,  Contingent  on 
Terms) of the Securities Law. 

(Administrative  Enforcement 

Imposed  by 

21.2.1.5.  Expenses,  including  reasonable  litigation  expenses  and  legal  fees, 
incurred by the officer with regard to an administrative proceeding (as 
defined above) concerning them.  

21.2.2.  The indemnification amount is limited, for a single set of events, to 25% of the 
the  Company’s  most  recent 

Company’s  shareholders  equity  based  on 
consolidated financial statements published prior to the indemnification date. 

21.2.3.  Should the total amounts of financial indebtedness imposed on officers and/or of 
legal  expenses  incurred  by  officers,  at  any  given  time,  for  which  they  are 
entitled  to  indemnification  pursuant  to  the  letter  of  indemnification,  on  any 
matter  subject  to  indemnification,  exceed  the  total  indemnification  amount  or 
the balance of the total indemnification amount  available at that time, then the 
total indemnification amount (or the balance there of, as the case may be) would 
be  divided  among  the  relevant  officers,  such  that  the  indemnification  amount 
actually  payable  to  each  of  them  would  be  calculated  pro-rata  to  the  amount 
each  officer  is  eligible  to  receive  divided  by  total  amounts  all  officers  are 
eligible to receive with respect to said matter.  

21.2.4.  The commitment to indemnify shall be valid for proceedings brought against the 
officer  in  the  course  of  his  term  in  office,  as  well  as  for  proceedings  brought 
against him after conclusion of its term in office, provided they refer to actions 
taken by the officer in the course of his term in office, directly or indirectly, in 
the course of or as a result of its being an officer of the Company. 

21.2.5.  Should  the  officers  be  indemnified  by  the  insurer,  under  a  D&O  liability 
insurance  policy  obtained  by  the  Company,  with  respect  to  the  matter  at  hand 
subject to indemnification, the Company shall provide indemnification equal to 
the  difference  between  the  amount  of  the  financial  liability  imposed  on  the 
officers,  including  legal  expenses,  and  the  amount  received  from  the  insurer 
with respect to said matter, provided that the indemnification amount charged to 
the Company shall not exceed the total indemnification amount. 

21.2.6.  The officer shall be eligible for indemnification for any deed or omission with 
regard  to  any  of  the  following:  issuance  of  securities  to  private  investors 
including, notwithstanding the generality of the foregoing, offering of securities 
to the public pursuant to a prospectus; any transaction as defined in Section 1 of 

35 

 
 
the  Companies  Law,  including  negotiations  of  any  transaction,  transfer,  sale, 
acquisition  or  pledging  of  assets  or  liabilities  (including  securities),  or  the 
granting  or  receiving  of  any  rights  thereto,  borrowing  and  providing  collateral 
and any other action involved, directly or indirectly, in such a transaction; any 
report  or  notice  issued  pursuant  to  the  Companies  Law  or  the  Securities  Law, 
including  regulations  based  thereupon,  or  pursuant  to  rules  or  regulations  in 
effect  on  the  stock  exchange  in  Israel  or  overseas,  or  the  laws  of  any  other 
country  governing  such  matters  and/or  avoidance  of  issuing  such  a  report  of 
notice; any decision with regard to any distribution, as defined in the Companies 
Law;  any  restructuring or reorganization of the Company  or any  decision with 
regard  thereto,  including,  notwithstanding  the  generality  of  the  foregoing,  any 
merger,  spin-off,  arrangement  between  the  Company  and  shareholders  thereof, 
incorporation, dissolution or sale of any subsidiaries; allocation or distribution; 
any expression, including statement of position or opinion made in good faith by 
the officer in the course of his office and pursuant thereto, including at meetings 
of the Board of Directors or any committee thereof; Any action in contravention 
of the Company Bylaws or Articles of Association; any decision or action with 
regard  to  employment  relations,  including  negotiations,  contracting  and 
implementation  of  individual  employment  agreements  or  collective  bargaining 
agreements,  employee  benefits,  terms  of  employment  and  work,  including 
allotment  of  securities  to  employees;  any  action  taken  (or  allegedly  taken)  in 
conjunction with the Company’s policy, whether or not made public; obtaining 
or  receiving  any  loan  and  any  other  agreement  or  transaction;  participation  in 
tenders;  any  action  taken  in  conjunction  with  the  Company’s  licenses; 
formulation  of  work  plans 
including  pricing,  marketing,  distribution, 
instructions  to  employees,  customers  and  suppliers  and  any  cooperation  with 
any third party; any report or notice issued on behalf of the Company pursuant 
to  the  Companies  Law  and/or  any  other  statutory  provisions,  in  Israel  or 
overseas;  any  action  involved  in  obtaining  permits  and  licenses  from  any 
authority;  any  inquiry  conducted  by  any  authority;  class  action  lawsuits, 
including  lawsuits  concerning  violation  of  environmental  protection  laws, 
consumer protection laws or any other lawsuit in conjunction with discharging 
his  office;  any  other  claim  expected  by  companies  of  the  same  type  as  the 
Company, which the Board of Directors would deem appropriate; events related 
to  work  safety  and  work-related  injury;  negotiation,  signing  and  execution  of 
insurance policies; any claim or demand made by any customer, supplier, party 
to  any  agreement  or  any  third  party,  arising  from  an  agreement  with  the 
Company, in the normal course of business; any act which may be considered a 
breach  of  intellectual  property  rights  of  any  third  party;  any  claim  or  demand 
made  by  any  third  party  who  received  bodily  injury  or  damage  to  business  or 
personal  property,  including  loss  of  use  thereof,  in  the  course  of  any  deed  or 
omission attributed to the Company or, respectively, to its employees, agents or 
others who act or claim to act on behalf of the Company; any demand or claim 
pursuant  to  Securities  Laws  with  regard  to  disclosure  of  information  or  how 
information is disclosed, or disclosure of incomplete information to shareholders 
or  to  holders  of  securities,  including  any  action  involved  in  allotment  of 
securities  to  the  public  or  by  way  of  private  placement,  in  Israel  or  overseas, 
including all details included on documents related to such allotment; any type 
of event listed above, with regard to the officer’s term in office on behalf of the 
Company as officer of subsidiaries / associated companies of the Company; as 

36 

 
 
well  as  any  event  or  action  which  may  be  indemnified  pursuant  to  the 
Administrative Enforcement Law. 

21.2.7.  For  more  information,  see  immediate  report  convening  the  general  meeting  of 
the  Company’s  shareholders,  dated  September  15,  2011  (reference  number: 
2011-01-276255). 

Form of the indemnification letters from October 7, 2014 onwards 

21.2.8.  In conformity with the decision of the Company’s Board of Directors of July 14, 
2014 and the decision of the general meeting of the Company’s shareholders of 
October  7,  2014,  the  indemnification  letters  for  officers  of  the  Company,  not 
deemed  to  be  controlling  shareholders  of  the  Company  and/or  those  in  whom 
the  controlling shareholder has no personal interest  in granting  the same,  were 
amended  as  set  out  below:  (i)  adjusting  the  maximum  amount  of  the 
indemnification in a manner whereby the liability to indemnify in advance will 
be  the  sum  of  NIS  15  million;  (ii)  liability  towards  any  officer  to  whom  an 
indemnification  letter  will  be  granted,  that  for  the  seven  years  following  the 
termination of his office, the Company will continue to acquire on his behalf a 
D&O  liability  insurance  policy  in  order  not  to  leave  the  officers  exposed  to 
claims  after  the  conclusion  of  their  term  of  office  in  the  Company;  and  (iii) 
cancellation of the waiver clause of officers in advance from their responsibility 
by reason of breach of the duty of care towards the Company.  

For  further  details,  see  the  report  convening  the  annual  and  special  general 
meeting dated  September 1, 2014, and the immediate report of the Company in 
respect  of  the  results  of  the  meeting  of  October  7,  2014  (reference  numbers: 
2014-01-149151 and 2014-01-173547, respectively).  

21.3. 

Insurance 

An  extraordinary  general  meeting  of  the  Company’s  shareholders,  held  on  January  14, 
2014,  resolved,  amongst  others,  to  approve  the  Company’s  compensation  policy.  The 
Company’s  compensation  policy  includes,  amongst  others,  provisions  with  regard  to 
terms  and  conditions  for  renewal  of  D&O  liability  insurance  policy,  as  follows:  (i) 
maximum insurance coverage of the insurance policy not to exceed $50 million per claim 
and on aggregate  for the insurance period; (ii)  annual  insurance premium  not to exceed 
$100,000  (the  “maximum  insurance  premium”);  (iii)  the  Company’s  Compensation 
Committee and Board of Directors will approve annually the Company’s contracting of a 
new insurance  policy in  compliance  with  the aforementioned terms  and conditions; (iv) 
the insurance policy shall also cover the liability of directors and officers considered to be 
controlling shareholders of the Company or relatives thereof, from time to time, provided 
that terms of their coverage shall not exceed those of all other directors or officers of the 
Company.  For  more  information,  see  immediate  report  issued  by  the  Company  on 
January 8, 2014 (reference number: 2014-01-009652). 

On  March  18,  2014,  the  Company’s  Board  of  Directors  approved,  as  required  in 
conformity with the compensation policy, after accepting the recommendations made by 
the  Company’s  Compensation  Committee,  renewal  by  the  Company  of  the  existing 
directors’  and  officers’  liability  insurance  policy,  for  the  Company  and  subsidiaries 
thereof,  in  conformity  with  sections  1A1,  1B  and  1B1  of  the  Companies  Regulations 
(Relief for Transactions with Interested Parties), 2000. It should be noted that the terms 

37 

 
 
and  conditions  of  the  insurance  policy  are  in  conformity  with  those  set  forth  in  the 
compensation policy, as follows: (i) liability limit of up to $20 million per insurance case 
and on aggregate for the insurance period; (ii) the insurance policy covers the Company’s 
CEO  as  well  as  directors  considered  to  be  controlling  shareholders  or  those  where  the 
controlling  shareholders  have  a  personal  interest  in  contracting  there  with;  (iii)  the 
insurance  period  is  through  April  30,  2015;  (iv)  the  annual  premium  payable  for  the 
insurance  policy  does  not  exceed  the  maximum  insurance  premium.  For  more 
information, see immediate report issued by the Company on March 19, 2014 (reference 
number: 2014-01-018870), included in this report by way of reference.  

* 

* 

38 

 
 
 
 
ITAMAR MEDICAL LTD.

PART E

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chief Executive Officer’s Certification according to Regulation 9b(d)(1) 

I, Gilad Glick, certify that:  

(1) 

I  have  reviewed  the  periodic  report  of  Itamar  Medical  Ltd.  (the  “Company”)  for  the 
year ended December 31, 2014 (the “Reports”);  

(2)  Based on my knowledge, the Reports do not contain any untrue statement of a material 
fact or omit to state a material fact necessary in order to make the statements contained 
therein,  in  light  of  the  circumstances  under  which  such  statements  were  included,  not 
misleading with respect to the periods covered by the Reports;  

(3)  Based  on  my  knowledge,  the  financial  statements  and  other  financial  information 
included in the Reports fairly represent in all material respects, the financial condition, 
results of operations and cash flows of the Company as of, and for, the periods reported 
in the Reports;  

(4) 

I have disclosed, to the Company’s Independent Auditor, the Board of Directors and the 
Audit Committee of  the Board of Directors of the Company any fraud, whether or not 
material,  that  involves  the  Chief  executive  Officer  or  persons  directly  subordinate  to 
him, or involve other employees who have a significant role in the Company’s internal 
controls over financial reporting and disclosure.  

Nothing stated above  detracts from my  responsibility or  that  of  any  other person,  under  any 
law.  

March 23, 2015 

                                             ___________________ 

                                Gilad Glick 

             Chief Executive Officer

 
 
 
 
 
 
 
 
 
 
 
 
 
                                                                   
Chief Financial Officer’s Certification according to Regulation 9b(d) (2) 

I, Shaul Sharoni, certify that:  

(1) 

I  have  reviewed  the  periodic  report  of  Itamar  Medical  Ltd.  (the  “Company”)  for  the 
year ended December 31, 2014 (the “Reports”);  

(2)  Based on my knowledge, the Reports do not contain any untrue statement of a material 
fact or omit to state a material fact necessary in order to make the statements contained 
therein,  in  light  of  the  circumstances  under  which  such  statements  were  included,  not 
misleading with respect to the periods covered by the Reports;  

(3)  Based  on  my  knowledge,  the  financial  statements  and  other  financial  information 
included in the Reports fairly represent in all material respects, the financial condition, 
results of operations and cash flows of the Company as of, and for, the periods reported 
in the Reports;  

(4) 

I have disclosed, to the Company’s Independent Auditor, the Board of Directors and the 
Audit  Committee of  the  Board  of Directors of the Company any fraud, whether or not 
material,  that  involves  the  Chief  executive  Officer  or  persons  directly  subordinate  to 
him, or involve other employees who have a significant role in the Company’s internal 
controls over financial reporting and disclosure.  

Nothing stated  above  detracts  from my responsibility or  that  of  any  other person,  under  any 
law.  

March 23, 2015 

                                             ___________________ 

                                Shaul Sharoni 

 Chief Financial Officer