ITV is a UK-based media company that operates across the world. The company is divided into three main segments: Broadcasting, Global Content, and Online. Broadcasting is focused on traditional television programming, while Global Content is responsible for producing and distributing content across multiple platforms. Finally, the Online segment includes the company's digital initiatives, such as online streaming services and mobile applications. Overall, ITV is a highly diversified media company with a strong presence in both traditional and digital media spaces.