Annual Report
2021
September 2020 to August 2021
Jewett Cameron Co.
Table of Contents
3
5
7
9
Message From the
CEO & President
Financial Performance
11
Sustainability
19
Corporate Structure
13 Social Media &
Influencer Recap
New Product
Category Recap
20
Greenwood Products
& Jewett Cameron
Seed Co
FY2021 Sales
15
17
Employee Milestones
& Demographics
21
Office Remodel Project
Brand Development
Crafted. Stewardship. Legacy.
Board of Directors
Senior Management
Geoff Guilfoy
B U S I N E S S C O N S U LTA N T
Sarah Johnson
S U P P LY C H A I N O P E R AT I O N S P R O F E S S I O N A L
Chris Karlin
B O A R D M E M B E R
Charlie Hopewell
C EO
Chad Summers
P R E S I D E N T
Mike Ulwelling
C H I E F R E V E N U E O F F I C E R
Mike Nasser
J C C O F F I C E R
Charlie Hopewell
C EO
Michelle Rule Walker
V P G L O B A L B R A N D M K T N G . & EC O M M
Marty Ramirez
C H I E F O P E R AT I N G O F F I C E R
Mitch Van Domelen
D I R EC TO R O F F I N A N C E
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ANNUAL REPORT 2021 ANNUAL REPORT 2021 Message From the
CEO & President
To our entire team… this is your story!
Be proud of what you’ve helped
build, be diligent in both challenging
yourself as well as our organization,
and continue to help us all continue the
trails that allowed us all to be a part of
this story. We are extremely pleased
to provide you with a more graphic
and in-depth view of our company, our
divisions, products, and most of all,
our performance and future. We hope
that this review will encourage you
to more closely follow our progress
forward, ask questions, and of course…
purchase some of our products or
recommend them to friends and family.
Approximately two-and-a-half
years ago, we consciously focused
on our brand; what it truly means to
the organization and hopefully, our
shareholders. We are tremendously
proud of the work our teams have done
to integrate this branding not just into
products, but into the organization as
well. Aligned with this, we also took an
inventory of what cultural elements we
strive to support, achieve and reach
for. The combination of these has
literally manifested in perception and
reality. Our workplace is different. Our
products are different. Our approach
and follow through continues to drive
towards our three pillars of Crafted,
Stewardship and Legacy. As we state
in our vision of who we are: we are our
past as much as our future. We hope
you will see witness of this in the pages
that follow.
We have invested heavily these
past few years and this has paid rich
dividends to our future. We have driven
the organization to fully embrace our
omni-channel experience FOR our
customers… seeing us consistently
whether on a store shelf, or on-line.
This proved incredibly successful when
COVID hit all of us and people made
the transition from traditional in-store
purchasing, to on-line or “hybrid
shopping” where they research on line,
but still purchase locally. These past
few years have been challenging to say
the least, but our team continues to
grow, we continue to see rewards for
our efforts, and we hope that you too
will see continual advancement in our
value, our products, and our culture.
It is indeed our pleasure to start “a new
tradition” of better engagement with
our stakeholders and shareholders by
presenting the information in these
pages. We remain a growth oriented
company seeking the talent and
resources that will compliment our
culture while helping us into our future.
Thank you all stakeholders for your
contributions.
Charlie Hopewell
C EO
The values that form the foundation
of Jewett Cameron and guide every
aspect of our business are crafted,
stewardship, and legacy. These have
helped get us to where we are today
and will continue to propel us into
the future. These core values directly
influence the people, the partners, the
products, and the processes that make
up our organization.
People. We are committed to our
people who design, manufacture,
package, sell, ship, and support the
products and customers with which
we have the privilege of working with.
It is our desire to be a workplace that
engages employees to enjoy the work
they do and who they do it with. This
effort helps ensure we retain our best
talent, train team members to advance
as we grow, and attract new talent.
Partners. Jewett Cameron is
selective with whom we do business.
We put a lot of time and resources
into our supply partners. They need to
produce consistent quality products in
a timely fashion, meet manufacturing
and workforce standards, and truly
partner with us as we innovate and
grow. We place a great deal of value
on our business partners that provide
us with professional services (such
as banking, accounting, legal, etc.) to
help us run our business as efficiently
and effectively as possible. We also
consider our customers as valued
partners and strategically pursue
and maintain those we are uniquely
equipped to serve best.
Products. All of our products are
designed with the end user in mind.
We also take pride in designing our
Chad Summers
P R E S I D E N T
products to best accommodate
the sales channels and partners we
work with to accelerate the velocity
of movement off their shelves, be it
virtual or physical, into the hands of
end users. We continue to incorporate
a greater degree of recyclability and
sustainability in the materials we use
for our designs. Jewett Cameron
products are quality designed and
built, thoughtful, and functional with
special attention towards elegance
and innovation. Watch for continued
expansion of new innovative products
within our good, better, and best
category options.
Process. It is important our
end users, customers, and supply
partners experience us as reliable and
dependable. We continue to invest
in our infrastructure to streamline
processes with automation and make
Jewett Cameron easy to work with.
Our commitment to becoming omni-
channel and having our products
available wherever our customers
prefer to purchase has proven
invaluable. Whether it’s receiving
orders via EDI or through our Business
to Business (B2B) portal to make it
simple to place orders with us, or
providing a subscription service to
receive Lucky Dog poop bags every 3
months so you never run out, we are
committed to improving our processes
that compliment customer satisfaction
and experience. These efforts also
enable us to scale and accommodate
our continued growth trajectory.
I am personally grateful to all the
leaders and team members that
contributed to building Jewett
Cameron over the last nearly 7
decades. We are excited to build upon
the quality product mix, the amazing
supply partners, and the incredible
customer base. I couldn’t be more
excited and honored to take the
reins and help drive Jewett Cameron
forward.
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4
ANNUAL REPORT 2021 ANNUAL REPORT 2021
Corporate Structure
Jewett-Cameron
Trading Company Ltd.
JC USA Inc.
5
6
ANNUAL REPORT 2021 ANNUAL REPORT 2021 Delivering quality, innovative products, right
where you want them
Industrial wood panels designed for Original Equipment
Manufacturers (OEMs) in transportation sector and
structural, engineered panels for construction
High quality seeds for your custom needs
Clean, store, and broker grass, clover, and grains in our
turnkey facility
7
8
ANNUAL REPORT 2021 ANNUAL REPORT 2021 FY2021 Sales
Growth of E-commerce vs Non-E-commerce
E-commerce
$10,463,872
E-commerce
$13,414,004
E-commerce
$10,239,281
E-commerce
$13,055,392
26% of Sales
27% of Sales
25% of Sales
31% of Sales
E-commerce
$16,482,931
30% of Sales
Top Sellers
Gates
Kennels
Poop Bags
Crates
Infinity Euro
Perimeter Patrol
Other
Lifetime Steel Post
Cots
Greehouses
Outdoor Living
38%
33%
7%
5%
4%
4%
3%
2%
2%
2%
1%
Desktop
56.6%
Mobile
40.5%
Tablet
3.0%
Device Category
User Demographics
2017
2018
2019
2020
2021
Online New vs Returning Users
Non-E-commerce
$30,287,304
Non-E-commerce
$36,433,143
Non-E-commerce
$29,980,467
Non-E-commerce
$28,869,252
Non-E-commerce
$38,250,131
TOTAL
TOTAL
$40,751,176
$49,847,147
TOTAL
$40,219,748
TOTAL
$41,924,644
TOTAL
$54,733,062
Lucky Dog
New
83,487
Returning
Total
26,382
109,869
Lifetime Fence
54,540
Spring Gardener
12,686
16,929
3,835
71,469
16,521
Jewett Cameron Seed Co. & Greenwood Products financial data not included.
TOTAL
150,713
47,146
197,859
2k
4k
6k
Top Channels for Lucky Dog and Lifetime Fence
Top Selling Regions By Brand
West 32,717
South
32,136
Midwest 22,804
West 23,132
South 17,424
Midwest 17,372
West 5,524
South 3,447
Midwest 3,360
Northeast 16,167
Northeast 10,817
Northeast 2,603
9
1 0
Male
52.5%
Female
47.5%
Users by Age
65+
55-64
45-54
35-44
25-34
18-24
ANNUAL REPORT 2021 ANNUAL REPORT 2021 Financial Performance
2016 - 2021 Gross Profit
Income Statement
2019
2020
2021
Sales
Cost of Goods Sold
$ 45,446,362
$ 44,945,263
$ 57,501,543
$ 35,481,931
$ 32,472,080
$ 43,354,897
Gross Profit
$ 9,964,431
$ 12,473,183
$ 14,146,646
Expenses
Selling, General and Administrative
$ 2,127,296
$ 2,502,989
$ 3,204,945
Depreciation and Amortization
$ 191,819
$ 217,712
$ 244,279
Wages and Employee Benefits
$ 4,907,766
$ 5,894,346
$ 6,957,730
Total Expenses
$ 7,226,881
$ 8,615,047
$ 10,406,954
Income From Operations
$ 2,737,550
$ 3,858,136
$ 3,739,692
Other Income
Interest Income (expense)
Gain/(Loss) on Sales of Assets
Net Profit Before Taxes
Income Tax Expense
Net Profit
$ 16,780
$ 28,448
$ 105,366
$ 12,005
$ 12,415
$ 6,600
$ 687,387
$ -2,871
0
$ 2,888,144
$ 3,889,156
$ 4,424,208
$ 787,692
$ 1,104,631
$ 969,255
$ 2,100,452
$ 2,784,525
$ 3,454,953
Earnings Per Share
0.50
0.77
0.99
Earnings per share growth 98% in 2 years
45% increase in six years
3
8
2
,
9
7
0
,
1
1
$
7
1
0
2
4
1
8
,
7
9
5
,
1
1
$
8
1
0
2
1
3
4
,
4
6
9
,
9
$
9
1
0
2
3
9
5
,
6
3
7
,
9
$
6
1
0
2
6
4
6
,
6
4
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,
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1
$
3
8
1
,
3
7
4
,
2
1
$
0
2
0
2
1
2
0
2
Total Assets
2021
2020
2019
1 1
$ 29,138,399
2018
$ 23,627,563
$ 23,277,961
$ 22,214,677
2017
2016
$ 22,181,035
$ 19,869,772
For a complete FY2021 Financial Performance Report, please visit www.jewettcameron.com/financial-reports.
Financial data represented on this spread includes all JCC subsidiaries.
1 2
ANNUAL REPORT 2021 ANNUAL REPORT 2021
Social Media &
Influencer Recap
Partnership with
@mapleandmortycorgis
(350k followers) for Earth Day.
Earth Day Giveaway
National Love Your Pet Giveaway
Partnered with Stewart Pet and @Ella.
husky. Over 500 entries. Prize included
Lucky Dog Poop Bags, Elevated Dog
Bed, and Stewart Pet Treats.
Partnership with Dad, How Do I?
(3.6 Million subscribers on Youtube)
Giving Back to the Community
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pulvinar arcu sollicitudin pharetra. Nam
ornare metus nisi, eu pulvinar neque
congue vel. Donec risus enim, dictum
eget consectetur in, lacinia non libero.
Over 25k likes, 252k
impressions, and over
300 followers gained
from this post.
Over 500 entries and 3
pups won 200 rolls of
Poop Bags (2,400 bags
total!)
Over 500 entries prize
was Lucky Dog poop
bags, elevated dog bed
and Stewart Pet treats.
Top Posts in FY2021
Make a Wish Oregon and Rick’s Custom
Fencing & Decking partnered up to
make a simple wish come true for 5 year
old boy.
Earth Day
76 likes, 800 impressions
After spending time outside, nothing
feels better than throwing away your
dog's droppings in a way that creates
change for our environment.
Sliding Door Crate with
Dalmation
100 likes, 900 impressions
German Shepard Christmas
102 likes, 1,073
impressions
Sponsored Adjust-A-Gate video
Over 26k views, 2.2k likes
Partnership with Brent- BYOT
(205k subscribers on Youtube)
When you wake up and realize
it’s Friday! Have a great weekend
furfriends!
The countdown begins, one week away
from the big day!! Who else still has
some last minute shopping to do?
Total of 40 non-influencer and brand ambassador campaigns
Lucky Dog Follower Growth
2020 - 5,400 total followers
2021- 7,000 total followers
30% increase
2020 - 17,200 total followers
2021 - 18,500 total followers
8% increase
Lifetime Fence Follower Growth
2020 - 511 total followers
2021 - 860 total followers
68% increase
@lifetimefence
@luckydogdirect
@luckydogdirect
Total number of posts tagged with #luckydogdirect in FY21: 435 posts
@thelifetimefence
2020- 258 total followers
2021- 624 total followers
141% increase
Sponsored Adjust-A-Gate video
Over 12k views, 411 likes
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ANNUAL REPORT 2021 ANNUAL REPORT 2021
Employee Milestones & Demographics
2021 New Hires
Anniversary
Milestones
0
19%
Employees 10+ years
8
Employees
31%
Employees here 2-9 years
3
Employees
4
Employees
2
Employees
100
50%
Employees here less than 2 years
5 years
or
more
10 years
or
more
15 years
or
more
More
than 20
years
Department Breakdown
Warehouse
Sales Team
Digital Marketing
Direct-to-Consumer Sales
Supply Chain
Product Mktg & Supply
Seed Company
Logistics/Import
Accounting
Customer Service
Corporate/Admin/IT
13
7
4
5
3
4
10
6
5
6
9
Total 72
This total includes regular, full-time employees only.
16
22
25
Having been with Jewett-Cameron for over 15 years, I have seen
many changes. What has remained the same, is the quality of Team
members, and products we deliver to the Markets we serve. What is
even more exciting, during these challenging times, is the energy and
commitment everyone is bringing to the Mission, each and every day. I
look forward to being able to spend more time in person, collaborating
and creating new solutions for our customers and consumers, in the
near future.
-Steve, Sales Department
I’ve worked at Jewett Cameron long enough to develop great
confidence in my colleagues as we have navigated through extreme
market fluctuations. Our growing, diverse, and agile team consistently
plan for the long term. Looking down the road, I’m most excited about
our recent endeavors which have produced a world class product
development process, coupled with recent talent acquisitions giving
us a lead in OMNI-channel commerce. This is a great place to think
and invent.
-Ken, Business Development
Employee Demographics
Male
62%
Female
38%
Proud to be awarded
1 6
15
New Positions
7
Age Breakdown
20's &
Younger
30's
40's
50's
60's &
Older
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3
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ANNUAL REPORT 2021 ANNUAL REPORT 2021
Brand Development
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2
Jewett Cameron recently unveiled
three brands. As the parent company
of Lucky Dog®, Lifetime Fence™ and
Spring Gardener™, Jewett Cameron
is committed to the innovative
development of products that are
made from premium materials and built to last a lifetime.
Through these three brands, strategic marketing and
product initiatives have been developed to allow us to be an
omni-channel leader in the various market categories, while
delivering the very best products to our customers.
3
Lucky Dog
Rugged. Sustainable. Timeless.
A legacy of crafting quality pet products inspired by the
Pacific Northwest since 1990.
Lifetime Fence
Designed by Pros. Built by You.
Creating premium perimeter solutions for professionals
and homeowners since 1953.
Spring Gardener
Growing Better Together.
Enhancing outdoor spaces with durable designs
since 2000.
1 7
1.
2.
3.
4.
5.
Spring Gardener™ Landscape Edging
and installation tools.
Lucky Dog® Poop Bags featuring
influencer @copper.and.ember
Lucky Dog® Crate featuring influencer @
kaleighraephoto's dogs Charlie and Ellis.
The popular AG36-3, featuring a UL301 Drop Rod Kit.
Spring Gardener™ Landscape Edging installed.
4
5
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ANNUAL REPORT 2021 ANNUAL REPORT 2021
Created From
Recycled Plastic
Sustainability
Jewett Cameron Company is
guided by our defining principles of
crafted, stewardship and legacy.
As such, we apply the same care
in developing our products as we
do investing in our people, our
partnerships, our environment, and
in the communities where we live,
work and play. Jewett Cameron
strives to develop products that are
built to last. Many of our products
can be fully recycled at the end of
the product's lifespan, such as our
crates and steel fence products,
further contributing toward our
goal of being good stewards of our
environment.
LANDSCAPE EDGING
1. Creation Phase
No wasteful inner core. Most other dog waste bags use a
plastic or cardboard core we don’t feel is necessary.
POOP BAGS
2. Production Phase
In 2021, we produced over 100K dog waste bags made
with plant ingredients and renewable materials instead of oil-based
polyethylene used in traditional single use plastic bags.
3. End Phase
The resin used to produce Lucky Dog poop bags is biodegradable and
meets domestic and international compostability standards.
1 9
Give Back Program
1% of Lucky Dog Poop Bags donated to
organizations dedicated to environmental
improvement
In 2021 Jewett Cameron Co. donated
over $23K to The Wave NW
Recyclable
Made of materials that can
be used again after processing
Biodegradable
Has the ability to break down
and decompose into nature
Compostable
Disintegrate into non-toxic,
natural elements similar to
organic materials
Membership
Pet Sustainability
Coalition (PSC)
United States
Composting
Council (USCC)
Our Lucky Dog poop bag complies with:
Australian Standard AS 5810 “Biodegradable plastics suitable for home composting”, certified by the
Australasian Bioplastics Association (ABA), Australia
French Standard NF T 51-800 “Plastics — Specifications for plastics suitable for home composting”,
certified by Din Certco, Germany
European Standard EN13432-2000 “Requirements for packaging recoverable through composting and
biodegradation”, certified by Din Certco, Germany
USA Standard ASTM D6400 – “Standard Specification for Compostable Plastics”, certified by Biodegradable
Products Institute (BPI), USA
Australian Standard AS 4736 – “Biodegradable Plastics suitable for composting and other microbial
treatment”, certified by Australasian Bioplastics Association (ABA), Australia
It is not safe to home compost dog waste
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ANNUAL REPORT 2021 ANNUAL REPORT 2021
New Product Category Recap
Office Remodel Project
STAY Series™ Kennel
August 2021
AG PRO
August 2021
2021 saw the first update to Lucky Dog
Kennels in over a decade. New covers
in a UV protective and waterproof
fabric add elegance and also eliminate
the need for external bungee cords.
This streamlined design, easy install,
and a 2-year warranty make this
first-to-market product an innovative
addition to the market. New branding
was also added to all kennel gates
with high end dome labels, ensuring
Lucky Dog brand recognition moving
forward.
For the pros who want the best DIY
gate framing kit on the market that
still allows them to use their own
custom hardware.
•Made from durable 1.5" steel tubing
for a no sag premium gate framing
experience.
•Our AG PRO line's durable
construction assures there will be
no manufacturer defects and we
stand behind our product with a
limited lifetime warranty on the parts
included.
Spring Gardener 20’
Landscape Edging
July 2021
Spring Gardener wanted to bring a
flexible, sustainable, eco-friendly to
market. Something easy to install, that
looks great and is not harmful to the
environment.
•Easy to install
•Recycled material that lasts for years
•7 metal stakes included
•Green Line Technology let's
consumer know exactly how deep to
bury their edging.
With the continued expansion
of our various teams, our aging
facility needed attention in order
to accommodate this growth. We
launched a rebuild/remodel program in
2020 that is scheduled to be complete
in December 2021. We couldn’t be
more excited about the transformation
and upgrade for our associates, visitors
as well as increased functionality and
accommodation for future growth.
One of our buildings, which used to be
a seed testing facility used many years
ago by our Seed Company, has been
transformed into a team collaboration
area, complete with a state-of-the-art
photo studio. Our main facility has
a new entrance that compliments a
totally remodeled and re-configured
main office, as well as a new two-story
remodel of previous warehouse space.
The first story of the two-story section
is a large open space for gathering.
The second story (as shown in the
top left image above) now houses our
accounting, computer and records
teams with a view out west to our
surrounding farm land.
Central to all of this is how members
of our team wove in our new Jewett
Cameron brand both in colors as well
as physical fixtures. Natural woods,
energy efficient HVAC and LED lighting
that compliments the colors and feel
of our new space. Our goal is to be
consistent with our brand, create
an environment in which people can
both work, yet also be social and
comfortable.
And to top it off, our aging roof has now
been replaced with state-of-the-art
roofing insuring our employees AND
our products will be safe from the
elements for many years to come.
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ANNUAL REPORT 2021 ANNUAL REPORT 2021
jewettcameron.com
Proud to be listed on NASDAQ for 25 years
Times Square display in March 2021 celebrating our 25th anniversary.