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Joyce Corporation

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FY2024 Annual Report · Joyce Corporation
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Annual Report
2024
ABN: 80 009 116 269


Letter from the Chair	
4
CEO’s Address 	
6
Who We Are 	
10
Unique Value Propositions 	
11
KWB Group Commentary 	
13
Bedshed Commentary 	
15
Board of Directors 	
16
Company Secretaries 	
18
Consolidated Financial Reports 	
44
Contents
3
Annual Report FY24
Joyce Group

On behalf of the Board, I am  
pleased to report that 2024 has  
been another year of solid 
performance for Joyce Group, 
demonstrating our commitment 
to excellence and resilience in a 
dynamic and challenging market. 
We approached the year with 
caution given the challenging 
economic headwinds that prevailed 
and continue to do so. Consumer 
spending was slowing as household 
budgets tightened in the face of 
increasing interest rates and costs 
of living. Our businesses witnessed 
this through lower foot traffic and a 
buyer shift to lower value items.
We therefore focused on cost control, 
maintaining our strong balance sheet 
and cash position, improving our 
conversion, enhancing our market 
share and being ready for strategic 
opportunities should they arise. Our 
business model of strong brands, 
excellent customer service and low 
capital intensity positioned us well for 
this challenge. It has enabled us to 
navigate a market characterised by 
uncertainty and evolving consumer 
behaviours, ultimately delivering 
strong financial results, high levels of 
customer satisfaction, and a healthy 
dividend to our shareholders.
The Joyce Group delivered a 
normalised net profit attributable  
to Joyce shareholders of $8.4 million, 
showcasing our continued financial 
robustness. We ended the year 
with a cash balance of $39.1 million, 
maintaining our strong financial 
foundation that ensures that we  
are well-positioned to navigate  
future challenges and capitalise  
on emerging opportunities.
Our strong performance allowed  
us to declare a final dividend of  
17.5 cents per share, resulting in  
a fully franked full-year dividend  
of 28.5 cents per share, consisting  
of an ordinary dividend of 23.0 cents 
per share and a special dividend of  
5.5 cents per share. We remain 
committed to our policy of returning 
60-80% of normalised NPAT to our 
valued shareholders.
Our core businesses, KWB and 
Bedshed, continued to perform well 
and respond to evolving market 
dynamics.
KWB, the market leader in “do 
it for me” kitchen and wardrobe 
renovations, maintained its strong 
customer loyalty, demonstrating the 
enduring power of its brand and 
differentiated offering, and generated 
orders above the prior year.  
The business designed and installed 
more than 4,000 kitchens and 2,100 
wardrobes in FY24, showcasing its 
commitment to delivering exceptional 
customer experiences and delivering 
a strong EBIT of $25.2 million.
KWB has shifted its focus back to 
network growth and is strategically 
positioned to capitalise on the 
significant market opportunity in 
Australia by leveraging its strong 
brand, unique service offering, and 
resilient business model. By selling 
almost exclusively to the existing 
home renovation market, KWB is well 
insulated from the volatility of the new 
home market.
The Bedshed network also 
experienced softer foot traffic and 
tougher trading conditions, as 
consumers became increasingly 
focused on value and sought out 
promotions, leading to sales becoming 
more concentrated on big events such 
as stocktake sales and Black Friday. 
Despite these challenges, Bedshed 
delivered improved business written 
sales and maintained strong gross 
margins.
Bedshed’s combined operations 
(franchisee and company-owned 
stores) generated increased revenue  
of $23.1 million compared to $21.3 
million in FY23, although it delivered 
reduced EBIT of $4.4 million ($4.9 
million in FY23).
Bedshed’s commitment to continually 
improve its omni-channel offering was 
evident in the release of augmented 
reality technology in FY24, further 
bolstering our e-commerce platforms 
to complement our physical stores.
Letter from the Chair
4
Annual Report FY24
Joyce Group

Bedshed remains positioned for 
growth through both the recently 
acquired Castle Hill and Alexandria 
stores and a continued focus on 
expanding the store network nationally, 
where we are underrepresented 
across Australia.
Our home staging start-up, Crave, 
continued to operate in its pilot phase 
in the Perth market. While Crave has 
demonstrated a strong brand, the 
business has been impacted by a 
significant contraction in the Perth 
housing market, leading to fewer 
opportunities to showcase its home 
staging capabilities. Although Crave 
approached break-even EBITDA, it 
remained behind initial expectations. 
Given the current market conditions, 
Crave will remain in pilot phase and 
East Coast expansion is not currently 
being considered. We will continue  
to monitor Crave performance and 
make disciplined decisions about 
future operations.
Joyce Group has concluded the  
year with a reinforced balance sheet 
and an enhanced cash position and  
is well-positioned for continued 
success in FY25. Our focus remains  
on enhancing the value of customers’ 
homes through our products and 
services and we are confident that  
our strong brands, proven business 
model, and dedicated team will  
enable us to drive further value 
creation for our shareholders.
Both KWB and Bedshed have  
a significant untapped addressable 
market across Australia and our 
primary focus is the pursuit of  
organic footprint growth. 
I express my sincere gratitude to 
our employees, business partners, 
and franchisees for their continued 
dedication and support. Our continued 
success is dependent on them.
Finally, thank you, shareholders, for 
your enduring trust and support in 
Joyce Group. Our commitment remains 
steadfast: delivering unmatched value, 
an unwavering promise of quality 
and growth, and nurturing the brands 
that resonate with the essence of 
Australian homes. We are not only 
eyeing sustainable growth but also 
ensuring a consistent and rewarding 
shareholder experience. Thank you  
for your continued investment in  
Joyce Corporation. 
5
Annual Report FY24
Joyce Group

Introduction
2024 presented Joyce Group with  
a challenging economic environment 
characterised by high interest rates, 
inflation, and cost of living pressures, 
which contributed to a shift in 
consumer spending towards value. 
This landscape put pressure on 
consumer spending and impacted 
foot traffic across our retail network. 
Despite this, Joyce Group delivered 
a solid financial performance, 
showcasing our commitment to 
operational excellence and resilience. 
We achieved strong results, including 
record revenue, a robust profit 
outcome, and a healthy dividend 
for our shareholders, demonstrating 
the strength and adaptability of our 
business model.
We remain committed to continuous 
improvement, focusing on strategic 
growth within our existing ventures 
and adopting a disciplined and 
prudent approach to expanding into 
new, adjacent markets. Our success 
is a direct result of the dedication of 
our valued partners, including KWB 
Group, our Bedshed franchisees, and 
our employees, who manage our 
company-owned Bedshed stores and 
uphold the Group’s strong, reputable, 
and trusted brands.
Financial Highlights
The Group’s financial performance 
was underpinned by steady revenue 
of $145.5 million. EBITDA of $32.0 
million was up 3%, delivering a Group 
NPAT of $17.5 million, an increase of 
7%. The reported NPAT attributable to 
Joyce Shareholders was $8.9 million, 
up from the $7.9 million achieved 
in 2023. The normalised NPAT 
attributable to Joyce Shareholders 
in 2024 is $8.4 million versus the 
comparative of $9.1 million in 2023 
(after adjusting for the after-tax 
impacts of the ramp-up of Crave  
in 2023).
The Group remains debt free,  
with a closing net cash balance 
of $39.1 million at 30 June 2024, 
compared to $46.1 million at 30 
June 2023. The Operating Cashflow 
for the financial year was $24.5 
million (inclusive of lease payments, 
excluding tax payments and interest).
KWB Group Financial Results
KWB maintained its upward growth 
trajectory, achieving exceptional 
results with record-breaking EBIT. 
Revenue was $121.3 million compared 
to $123.4 million from a reduced 
network of 25 showrooms.
Whilst spending on marketing and 
advertising was increased to counter 
the fall in foot traffic, overall costs 
were tightly controlled and similar  
to those in FY23. Gross margins were 
also protected, and when combined 
with strong cost management, 
resulted in EBIT of $25.2 million, 
compared to $25.0 million in the  
prior year.
KWB’s order book at the end of the 
financial year stood at $37.4 million, 
highlighting the continued strength 
of demand for the business’s unique 
product offering. After strong demand 
experienced during COVID, lead 
times have now normalised, bringing 
orders back on track with revenue 
and consistent with normal operating 
conditions.
A program of renovations and 
refurbishments to upgrade existing 
showrooms was completed during 
the year, contributing to improved 
customer conversion and productivity.
While kitchen renovations are 
KWB’s primary focus, the business’s 
wardrobe design and installation 
capability continues to expand and  
is poised for further strengthening  
in the coming years.
Bedshed Financial Results
The Bedshed business was resilient  
in the face of a market characterised 
by softer foot traffic and tougher 
trading conditions as consumers 
became increasingly focused on  
the costs of their purchases.
The franchising business generated 
revenue of $5.8 million (compared  
to $5.6 million in FY23) and an 
improved EBIT margin of 54% 
(compared to 47% in FY23) delivering 
an increased EBIT of $3.2 million 
compared to $2.7 million in FY23.
Company-owned stores generated 
stronger revenue of $17.3 million 
(compared to $15.7 million in FY23) 
and managed to maintain a strong 
gross margin of 47.5% (compared  
to 48.3% in FY23).
The cost base of Bedshed company-
owned store operations was higher 
than FY23, driven by establishment 
costs for new Sydney stores, 
relocation and upgrades of existing 
stores, and labour availability and 
productivity. As a result, EBIT for  
FY24 was $1.2 million, compared  
to $2.3 million in the prior year.
CEO’s Address
6
Annual Report FY24
Joyce Group

Crave
During the financial year,  
Crave generated $1.1 million  
of revenue from what has become  
an established network of real  
estate agents.
Crave approached break-even  
on an EBITDA (cashflow) basis  
in FY24, although it remains behind  
initial expectations due to a 
contraction in the housing market, 
which entered FY23 at historic  
lows in terms of houses sold, and 
trended lower during the year1.
For Crave, this has meant significantly 
fewer opportunities to display its 
home staging capabilities, and 
while the operating cost base of 
the business has approximated 
initial forecasts, and the brand has 
performed well, the profitability  
of the business has been impacted  
by reduced revenue.
We continue to take a disciplined  
and prudent approach to the 
operation of Crave. At this stage,  
while current market conditions 
persist, we have no near term plans 
for expansion either in Western 
Australia or to the East Coast.  
As such, Crave will remain in pilot 
status. 
Outlook
Looking ahead, we are confident  
in our ability to navigate the evolving 
macroeconomic landscape. The 
Group ended the year with a strong 
balance sheet, providing us with 
the flexibility to manage a volatile 
environment and consider strategic 
growth options where appropriate.
KWB and Bedshed continue to 
demonstrate their resilience and  
value to shareholders. Our business 
model is based on low capital 
intensity, strong cash flow, and great 
brands that help our customers 
maximise the value of their homes. 
This foundation will continue to serve 
us well as we anticipate subsiding 
inflationary pressures but some 
continued tightness in consumer 
spending to continue.
Despite these challenges, Joyce 
Group is well positioned for 
continued success. We will continue 
to prioritise operational efficiency, 
cost management, and customer 
satisfaction, while leveraging our 
strong brands and agile approach  
to navigate evolving market 
conditions.
We are excited about the  
continued expansion of our KWB 
network. In July 2024, a new Kitchen 
Connection store was opened  
in Alexandria, recommencing our 
footprint growth. A new flagship 
showroom at Bundall in Gold Coast, 
Queensland is scheduled for  
opening later in the 2024 calendar 
year, which will replace the existing 
Ashmore showroom. Plans are 
in place for further Sydney store 
openings, demonstrating our 
commitment to strategic expansion  
at tier one locations in key markets.
Bedshed has a strong brand and  
a highly regarded franchisee model 
that continues to attract high profile 
partners to the brand. With the new 
Sydney company-owned stores 
becoming established and their new 
teams in place, Bedshed remains 
positioned for growth through both  
its company-owned store network 
and a continued focus on expanding 
the store network nationally to fill  
what we see as significant gaps  
in the Australian market.
In conclusion, Joyce Group has 
delivered another consistent 
result driven by strong operational 
performance and sound financial 
management. I am extremely grateful 
to all of the Company’s employees 
and business partners for their 
contribution to our business and am 
confident that by working together, 
we will continue to deliver sustainable 
and profitable growth for Joyce 
Corporation.
1 According to CoreLogic® data, FY24 listings were down 22.6% on the FY23 comparative, which was down 32.1% on the FY22 comparative.  
(Source: CoreLogic® Monthly Housing Chart Pack)
7
Annual Report FY24
Joyce Group

FY24
FY23
Variance
Variance
Joyce Corporation Consolidated Results
$’000
$’000 
($)
(%)
Revenue
145,509
145,179
330
0%
Gross Profit
78,179
77,563
616
1%
Total Group Expenses
38,432
37,279
1,153
3%
Expenses (% of revenue)
26%
26%
n/a
EBITDA
31,975
31,141
834
3%
EBITDA Margin
22%
21%
n/a
Net Profit After Tax
17,531
16,377
1,154
7%
NPAT Attributable to Joyce Members
8,863
7,934
929
12%
Normalised NPAT Attributable to Joyce Members
8,442
9,129
-687
-8%
EPS – cents
31.12
28.00
3.12
11%
Normalised EPS – cents
29.64
32.14
-2.50
-8%
FY24
FY23
Variance
Variance
Joyce Corporation Consolidated Results
$’000
$’000 
($)
(%)
Closing group cash
39,148
46,079
-6,931
-15%
Debt
-
-
-
-
Net cash
39,148
46,079
-6,931
-15%
8
Annual Report FY24
Joyce Group


To drive revenue growth and deliver above average returns.
Primary Objective
“With the KWB Group and Bedshed, Joyce has established brands that are 
synonymous with helping Australians add value to their greatest asset 
– the family home – this is the sector we are concentrating on”.  
J. KIRKWOOD - CHAIR
Strategic Direction
We seek to make a meaningful positive difference to the lives of our 
shareholders, partners, franchisees, employees and customers.
Our Vision
Who we are
Fast growing ASX-
listed company 
operating and invested 
in quality Australian 
businesses
Well established 
and consistently 
performing businesses 
and partnerships with 
strong organic growth 
potential
Committed to 
delivering increased 
earnings while 
establishing a solid 
platform for future 
growth
10
Annual Report FY24
Joyce Group

Track record of Total 
Shareholder Returns.
Shareholders
Track record of growth and
long-term mindset.
Partners
Deep sector and operational 
knowledge and supportive  
growth-focused approach.
Franchises
Ability to make an  
impact growing national 
brands in a supportive 
team environment.
Quality products  
and services, deep  
product knowledge  
and convenience.
Employees
Customers
Working together 
is key to success
Unique Value Propositions
11
Annual Report FY24
Joyce Group

FY24 Business
Unit Performance

John Bourke
Managing Director – KWB Group
KWB Group’s trading brands, Kitchen Connection and Wallspan, operate a network of 26 
showrooms across Queensland, NSW and South Australia, establishing the group as a clear 
leader in the Kitchen & Wardrobe renovation market. KWB Group is dedicated to delivering 
an exceptional consumer experience, a commitment reflected in its achievement of over 
4,000 5-star customer reviews1 on Australia’s largest independent consumer review website.
I am pleased to provide an overview  
of the performance of KWB for 
the 2024 financial year, which has 
highlighted our continued growth 
and solid financial results despite 
challenging trading conditions.
The past year presented a challenging 
landscape for the renovation industry, 
with consumers increasingly focused 
on discretionary spending. However, 
KWB remained resilient, demonstrating 
its strong customer loyalty and the 
strength of its brand. Customers 
continued to invest in upgrading their 
kitchens and adding value to their 
homes, demonstrating the ongoing 
demand for “do it for me” kitchen  
and wardrobe renovations.
KWB generated $114.2 million in 
orders for FY24, a slight increase 
compared to $110.7 million in the 
previous year. This strong order 
performance was driven by improved 
customer conversion rates, a direct 
result of KWB’s unwavering focus  
on delivering the best possible 
customer experience.
While revenue reached $121.3 million, 
marginally lower than FY23, KWB 
achieved a comparable EBIT of $25.2 
million due to improved margins driven 
by effective price management and 
strong cost control.
We are proud of the EBIT margin of 
21%, achieved through a combination 
of meticulous cost management and 
protected gross margins, resulting in 
a strong EBIT of $25.2 million, slightly 
exceeding the FY23 result of $25.0 
million.
While reduced showroom traffic 
led to an increase in marketing and 
advertising expenditures, overall  
costs remained tightly controlled  
and comparable to FY23.
KWB’s cash on hand at 30 June 2024 
was $23.8 million (including customer 
deposits of $11.2 million) compared 
to $30.4 million at 30 June 2023 
(including customer deposits of  
$12.2 million). This shift reflects the 
clearing of orders from FY23 in the  
first half of FY24, leading to a more 
steady-state order book of $37 million 
as at 30 June 2024, compared to  
$45 million in June 2023.
During the year, KWB successfully 
transitioned to safer alternative 
benchtop materials ahead of the ban 
on engineered crystalline silica stone 
benchtops, which became effective 
on 1 July 2024. This transition was 
implemented with minimal disruption 
to showrooms and sales, expanding 
our benchtop range to provide 
customers with more options at a 
range of price points. KWB remains 
committed to monitoring all suppliers 
to ensure they comply with relevant 
health and safety standards.
Looking ahead, we are excited about 
the continued expansion of our KWB 
network and the recommencement  
of our growth strategy. The Sydney 
Metro expansion is back on track,  
with costs stabilising and the 
availability of skilled labour improving. 
In July 2024, KWB opened a new 
Kitchen Connection store in Alexandria, 
Sydney, re-establishing our footprint 
growth and positioning the business 
for increased future orders.
Furthermore, a new flagship 
showroom at Bundall in Gold Coast, 
Queensland is scheduled for opening 
later in the 2024 calendar year, which 
will replace the existing Ashmore 
showroom. Plans are also in place  
for further Sydney store openings  
and other tier one locations.
We are confident that KWB is well-
positioned for continued success in 
the future. We will continue to focus 
on delivering exceptional customer 
experiences, maintaining our 
commitment to quality and innovation, 
and expanding our reach to new 
markets.
I would like to express my sincere 
gratitude to the entire KWB team  
for their dedication and hard work, 
which have been instrumental in  
our success. We are committed  
to delivering excellence and growth 
for the benefit of our customers, our 
employees and our stakeholders.
1 https://www.productreview.com.au/listings/kitchen-connection
KWB Group Commentary
EBIT ($000s)
FY20 – FY24 CAGR 17.5%
*Excluding income and expenses relating to sale of 
investment property
EBIT
FY20
11,269
16,320
19,211*
25,320*
25,221
FY21
FY22
FY23
FY24
13
Annual Report FY24
Joyce Group

FY24 Business
Unit Performance

I am pleased to present an overview 
of Bedshed’s operational performance 
of the 2024 financial year. Bedshed 
continues to demonstrate resilience 
and strength in a challenging retail 
environment marked by softer foot 
traffic and tougher trading conditions.
While consumers have become 
increasingly focused on value for 
money, leading to volatile trading 
patterns and a shift towards “shopping 
for value,” our commitment to quality 
and customer satisfaction has seen 
Bedshed continue to grow.
The network delivered business 
written sales exceeding $150 million, 
representing a 6% increase on FY23. 
This growth is a testament to the 
unwavering loyalty of our customers 
and the strength of the Bedshed 
brand. While sales were concentrated 
during major events like the stocktake 
sales and Black Friday, demonstrating 
consumer sensitivity to pricing, we 
were pleased to have maintained our 
gross margins throughout the year.
Combined operations, encompassing 
both franchisee and company-owned 
stores, generated a revenue increase 
to $23.1 million compared to $21.3 
million in FY23. However, EBIT for the 
year stood at $4.4 million, a slight 
decrease from $4.9 million in FY23.
The franchising business 
demonstrated its continued strength 
with a modest improvement in 
revenue to $5.8 million compared to 
$5.6million in FY23. The EBIT margin 
improved to 54% (compared to 47% 
in FY23), resulting in an increased 
EBIT of $3.2 million compared to 
$2.7 million in FY23. This positive 
performance was underpinned 
by the establishment of two new 
Queensland franchises in Jindalee 
and Toowoomba, bringing the total 
network to 43 stores.
During the year, Bedshed strategically 
acquired two franchisee stores  
in Castle Hill and Alexandria, Sydney, 
expanding the company-owned 
store network to 6. This strategic 
move strengthens our presence in 
the important Sydney market and 
positions us for significant future 
growth. 
The Castle Hill and Alexandria 
stores have demonstrated improved 
business written sales since 
acquisition compared to prior 
year results, and further growth 
is expected as operational teams 
become embedded and operational 
efficiencies are realised.
The company-owned Joondalup  
store was also upgraded and 
relocated late in the financial year,  
and upgrades were completed at  
the Mackay store and warehouse 
during the first half of the year.
Company-owned stores generated 
strong revenue of $17.3 million 
(compared to $15.7 million in FY23), 
demonstrating a resilient performance 
in a challenging trading environment. 
They also managed to maintain 
a strong gross margin of 47.5% 
(compared to 48.3% in FY23). 
The cost base of Bedshed company 
store operations was higher than 
FY23 due to the establishment costs 
for the new Sydney stores, relocation 
and upgrades of existing stores and 
labour availability. As a result, EBIT 
for FY24 was 1.2 million, compared 
to 2.3 million in prior year. With the 
initial establishment costs of the new 
stores expended and measures in 
place to manage labour costs, we are 
confident that we will see improved 
performance from the company-
owned stores network in FY25. 
Strong sales from the new 
Queensland franchisees continue 
to demonstrate the potential for 
market share gains in a competitive 
environment. The ongoing success 
of our franchise network reinforces 
our belief that Bedshed remains 
fundamentally a franchise business,  
a position we expect to maintain.
The Bedshed network continues to 
demonstrate resilience, with promising 
prospects and new store openings 
solidifying its position in the Australian 
market. We remain focused on 
expanding the store network nationally 
where we are also underrepresented. 
This, combined with our unwavering 
commitment to quality, customer 
service, and value, positions Bedshed 
for continued growth and success in 
the years to come.
I extend my sincere gratitude to 
our dedicated teams and franchise 
partners whose commitment and 
efforts have been instrumental in 
navigating the challenges of the past 
year and achieving these positive 
outcomes. Together, we look forward 
to building upon this success and 
driving Bedshed’s growth in the 
dynamic market landscape ahead.
1 https://www.thefranchiseregistry.com.au/section/Home/Franchise_Search?s=bedshed
Gavin Culmsee
Managing Director – Bedshed
EBIT
3,593
5,886
4,769
4,998
4,419
EBIT ($000s)
FY20 – FY24 CAGR 4.2%
FY20
FY21
FY22
FY23
FY24
Bedshed supplies quality bedding and bedroom furnishings across Australia and is 
one of the industry’s most recognisable brands. Bedshed currently operates a 43 store 
network, including 37 franchise stores, all of which are supported by a sophisticated 
e-commerce offering. The Bedshed brand was the first in the Homewares and Furniture 
category of the Australian Franchise Rating ScaleTM to be awarded a 5-star rating1.
Bedshed Commentary
15
Annual Report FY24
Joyce Group

Board of Directors
Jeremy Kirkwood 
Chair 
Bachelor of Commerce ANU
Jeremy was appointed a Non-Executive Director in January 2020. He has extensive 
experience in corporate strategy, investment banking and global capital markets 
and provides invaluable strategic input and guidance to the Company’s board and 
management team. Jeremy is a principal of Pilot Advisory Group and was previously 
a Managing Director at Credit Suisse, Morgan Stanley and Austock. He has primarily 
worked in public markets, undertaking merger and acquisitions and capital raisings 
for companies principally in the metals and mining, energy and infrastructure 
sectors. Jeremy is a Director of Talisman Mining Limited (Chair until July 2020), 
Hawsons Iron Ltd (Chair from October 2023), Trustee of the Ross Trust, a Director of 
Hillview Quarries Pty Ltd and a Director of Gravitas Technologies Pty Ltd.
Other current directorships  
of listed entities
Talisman Mining Ltd
Hawsons Iron Ltd
Former directorships of listed  
companies in last 3 years 
None
Special responsibilities
Member of the Audit and  
Risk Committee
Member of the Remuneration 
Committee
Chair of the Nomination Committee
Member KWB Board
Interests in shares and  
options held directly, indirectly,  
or beneficially
147,371 ordinary shares
Other current directorships  
of listed entities
None
Former directorships of listed  
companies in last 3 years
Talisman Mining Ltd 
 (retired 4 November 2020)
Special responsibilities
Chair of the Audit and  
Risk Committee
Member of the  
Remuneration Committee
Member of the Nomination  
Committee
Interests in shares and  
options held directly, indirectly, 
or beneficially
87,500 ordinary shares
Karen has over 20 years’ Chair/Non-Executive Director experience and has held 
directorships across the publicly-listed, private, government and not-for-profit 
sectors in Western Australia, New South Wales and Victoria. Karen is a Director of 
SOSCY Pty Ltd. Karen has a finance background and was a Chartered Accountant 
with Coopers and Lybrand and then worked as a senior executive with North Limited 
for 13 years, in various executive roles.
Karen Gadsby
Deputy Chair 
Bachelor of Commerce, FCA, MAICD
Other current directorships  
of listed entities
None
Former directorships of listed  
companies in last 3 years
None
Special responsibilities
Member of the Audit and Risk 
Committee
Member of the Remuneration 
Committee
Member of the Nomination 
Committee
Interests in shares and  
options held directly, indirectly, 
or beneficially
11,063,654 ordinary shares
Dan is a Non-Executive Director and former Chairman of Joyce Corporation Ltd 
and Bedshed Franchising Pty Ltd. He has had 50 years’ Chair/Non-Executive 
Director experience and has held directorships across various sectors including 
Defence Reserves Support Council – WA, Youth Focus, Western Power, WASO, 
Edge Employment, IFAP, WA Federation of PCYC and Korab Resources Limited. 
Dan is a visionary leader who has been deeply involved with Joyce Corporation in 
executive, Chair or NED roles since 1984. Dan is a recipient of the Centenary Medal.
Daniel Smetana
Non-Executive Director, former Chair 
(January 1985 to November 2018) 
Diploma of Commerce, FCPA, FAIM, FAICD
16
Annual Report FY24
Joyce Group

Travis McKenzie 
Non-Executive Director 
Bachelor of Law, Bachelor of Commerce, GAICD
Travis has had extensive experience on private boards since 2009. These 
organisations operate in multiple industries including marketing, education 
and property development. This experience, particularly in the marketing and 
property space, is particularly relevant to the Joyce Board. His work in derivatives 
and foreign exchange trading has allowed Travis to experience business and 
operating in Europe and the Americas, as well as here in Australia. This exposure 
to international thinking allows Travis to bring fresh perspectives and approaches 
to the Group. His early career as a lawyer adds complementary skills to the 
Board and provides thought leadership for management in issue resolution.
Other current directorships  
of listed entities
None
Former directorships of listed  
companies in last 3 years 
None
Special responsibilities
Director Bedshed Franchising  
Pty Ltd
Member of the Audit and Risk 
Committee
Chair of the Remuneration 
Committee
Member of the Nomination 
Committee
Interests in shares and  
options held directly, indirectly,  
or beneficially
17,785 ordinary shares
Nicholas Palmer 
Non-Executive Director  
Bachelor of Business, MBA
Nick is an experienced chief executive officer, director and strategic advisor with 
extensive retail, consumer and financial services experience having held the roles of 
Group Managing Director of Spotlight Group Holdings and CEO and Managing Director 
of Radio Rentals Group. Nick also has an extensive background as a management 
consultant, serving in the senior roles of Partner at Bain & Company and Principal at 
The Boston Consulting Group, where he advised boards and senior executives on 
matters such as corporate and business unit strategy, performance improvement and 
merger integration. Nick has a proven track record of delivering strategic change, 
transformation and growth across a broad range of situations and industries.
Other current directorships  
of listed companies
None
Former directorships of listed 
companies in last 3 years
None 
Special responsibilities
Chair KWB Board (effective  
1 September 2023) 
Member of the Audit and Risk 
Committee
Member of the Remuneration 
Committee
Member of the Nomination 
Committee
Interests in shares and  
options held directly, indirectly, 
or beneficially 
20,000 ordinary shares
17
Annual Report FY24
Joyce Group

Company Secretaries
Daniel Madden 
CEO and Group Company Secretary  
Bachelor of Commerce, ACC, ACA,  
Governance Institute of Australia
Dan was appointed as CEO of Joyce Corporation Ltd on 1 December 2020 and 
has a reputation as a values driven, people oriented executive with a collaborative 
approach. Dan was previously the Managing Director and CEO of Talisman Mining 
Ltd, an ASX listed mineral exploration and development company with a track record 
of creating shareholder value. Dan was appointed as Managing Director of Talisman 
in 2016, having been Chief Financial Officer and Company Secretary since 2009. 
Dan’s prior background was in finance as CFO/General Manager Finance in ASX 
listed and large international organisations, including more than 17 years’ experience 
in the resource sector, including Xstrata Nickel Australasia, Jubilee Mines NL and 
Perilya Ltd. Dan is an Associate Member of the Institute of Chartered Accountants 
of England and Wales and a member of the Governance Institute of Australia and 
Australian Institute of Company Directors. He graduated from the University of 
Birmingham with a degree in Commerce and Accounting.
Other current directorships  
of listed entities
None
Former directorships of listed  
companies in last 3 years 
Talisman Mining Ltd  
(resigned 4 November 2020)
Special responsibilities
Member KWB Board
Interests in shares and  
options held directly, indirectly,  
or beneficially
130,847 ordinary shares
409,060 performance rights
Other current directorships  
of listed entities
None
Former directorships of listed  
companies in last 3 years
None
Interests in shares and  
options held directly, indirectly, 
or beneficially
2,447 ordinary shares
185,310 performance rights
Tim was appointed as CFO and Company Secretary of Joyce on 1 April 2021.  
His career spans more than 10 years across multiple industries with a focus on 
finance, including roles as CFO, General Manager of Finance and in CFO Advisory 
consulting. Tim is a Chartered Accountant, having qualified at BDO Audit in Perth, WA. 
Tim is a member of the Australian Institute of Company Directors, a member of the 
Governance Institute of Australia and has a Graduate Diploma in Applied Finance from 
Kaplan. Tim brings to Joyce a diverse skill set including process automation; big data 
analysis; enhancement of strategic reporting and enhancing governance standards.
Tim Allison
CFO and Group Company Secretary 
Bachelor of Commerce, GAICD, CAANZ, AGIA ACG (CS) 
CGP, GradDip Applied Finance
18
Annual Report FY24
Joyce Group

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Prosper 
in business
together.
ABN: 80 009 116 269
investors@joycegroup.com.au  
joycegroup.com.au 
+61 8 9445 1055
30-32 Guthrie Street 
Osborne Park, WA 6017 Australia