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Just Group

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FY2024 Annual Report · Just Group
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BIGGER
BETTER
BRIGHTER
JUST GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2024

Our Purpose
WE HELP PEOPLE ACHIEVE A
BETTER
LATER
LIFE.
We believe that every 
decision we make and every 
action we take should help 
us fulfil our purpose.
PENSION SCHEME 
TRUSTEES
We provide improved security 
of income for members of 
defined benefit pension schemes 
by transferring the risk to Just.
INDIVIDUALS
We provide guaranteed income 
for life to deliver security and peace 
of mind for our customers 
and we provide regulated advice, 
guidance and information services 
to help people make the most of 
their pensions and other savings.
APPROVAL
The Strategic Report was approved by 
the Board of Directors on 6 March 2025 
and signed on its behalf by:
JOHN HASTINGS-BASS
Chair
Just Group plc  |  Annual Report and Accounts 2024

JUST GROUP | TOTAL DB DE-RISKING SALES
Number of transactions
Total DB (£bn)
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
£bn
0
1
2
3
4
5
6
0
30
60
90
120
150
Number of transactions
our strategy in action
A RECORD YEAR FOR OUR DEFINED 
BENEFIT DE-RISKING BUSINESS
BIGGER.
We have increased our scale  
so we can help more trustees, 
sponsors and pension 
scheme members.
BETTER.
We’ve invested to add new  
capabilities into our business,  
from new talented colleagues  
to leading edge technology  
so that we can provide solutions  
to meet the needs of 
all schemes.
BRIGHTER.
We’re innovating and ambitious  
to help more members so  
that we may fulfil our purpose.  
This requires us to think differently  
and push ourselves to break  
new ground as the results  
demonstrate this year. 
Our defined benefit de-risking business exemplifies the 
spirit of this year’s Annual Report. We’ve become bigger, 
better and the future is bright. 2024 was a record year on 
every level.
 
 Largest ever transaction – £1.8bn Buy-in for G4S
 
 Highest value of Total DB De-risking sales – £5.4bn
 
 Highest number of transactions completed – 129
 
 The most de-risking transactions completed in a single year  
by an insurer
 
 Highest number of schemes using Beacon, our successful bulk  
quotation and price monitoring service – over 350.
Cumulatively, we’ve completed over 
500 transactions since we launched in 
2012, that’s one-in-four deals across the 
entire market. 
We are providing outstanding support to 
pension schemes of all shapes and sizes – big 
ones, small ones and everything in between. 
The market has never been brighter and 
more vibrant, and we have responded with 
ambition, innovation, focus and discipline to 
deliver a record-breaking year.
   Read more about our biggest deal to 
date on p20
Bedrock of Britain 
Supporting small and medium size schemes is in our DNA and we are 
passionate about helping them to access the security that de-risking 
with an insurer delivers. We are proud to have worked with some 
of the great organisations that are part of the heritage of Britain 
covering a spectrum of industries – such as S.A. Brain & Co (brewery), 
Wednesbury (copper tubing manufacturer), St.Modwen (sustainable 
house builder) and First Milk (British farming co-operative) to name 
a few. De-risking their DB pension schemes means that these 
businesses can focus on growing their business, their contribution to 
the economy and their communities, with legacy DB obligations and 
the associated risks now managed by Just.
A reputation for excellence 
2024 also saw us complete our third largest transaction to date, 
a £510m Buy-in with a global engineering company and pioneers 
in creating technology for communication. This was our third 
transaction with the company. 
When trustees choose to contract with you to deliver further services 
it provides a strong sense of pride inside Just. It’s a clear signal that 
we are trusted to deliver outstanding service and value to members.
Member first
When it comes to innovation – our north star is providing the very 
best experience we can for our members. At the start of the year, 
we carried out a piece of research with over 1,500 members of DB 
schemes to surface how they feel about planning and managing 
their retirement and how that could inform how we support them. 
The headline conclusion was that none of us should assume that 
just because someone has a gold standard DB pension it means 
that they don’t need support and help as they approach, and 
journey through retirement. 
In particular, for those approaching retirement they could be in  
a position where their DB pension is only one of perhaps four or 
more retirement savings pots they have in place. We identified 
that for schemes moving to Buy-out, those members may not 
have access to help, support and advice. To close this gap, we’ve 
launched a member advice service in conjunction with our sister 
company HUB Pension Consulting. Another example of Just 
becoming better for its members.
JUST GROUP PLC  |  ANNUAL RePORT AND ACCOUNTS 2024
18
19
STRATEGIC REPORT
GOveRNANCe
FINANCIAL STATeMeNTS
HOMEOWNERS
We provide the resources to 
improve the later life of 
homeowners and their families.
COMPANIES
We provide advisory, technology 
and customer services to help 
UK companies with retirement- 
focused solutions to meet the 
needs of their customers and 
clients in later life.
Bigger. BETTER. BRIGHTER. explained
p18 – 19
STRATEGIC REPORT
1 	
Our purpose
2 	
Investment case
3 	
Financial and operational highlights
4 	
At a glance
6 	
Chair’s statement
8 	
Chief Executive Officer’s statement
10 	 Market context
14 	 Business model
16 	 Strategic priorities
18 	 Our strategy in action: Case studies
26 	 Financial key performance indicators
28 	 Business review
40 	 Sustainability: TCFD
54 	 Colleagues and culture
58 	 Relationships with stakeholders
61 	 Section 172 statement
62 	 Non-financial and sustainability information statement
64 	 Risk management
66	
Principal risks and uncertainties
GOVERNANCE REPORT
70 	 Chair’s Governance overview
72 	 Board of Directors
76 	 Senior leadership
78 	 Governance in operation
94	
Nomination and Governance Committee report
98 	 Group Audit Committee report
104	 Group Risk and Compliance Committee report
108 	Directors’ Remuneration report
123 	Directors’ report
128 	Directors’ responsibilities
FINANCIAL STATEMENTS
129 	Independent auditors’ report
139	 Consolidated financial statements
143	 Notes to the consolidated financial statements
207 	Company financial statements
210 	 Notes to the Company financial statements
214	 Additional information
216 	 Information for shareholders
218	 Directors and advisers
219 	Glossary and abbreviations
All Just Group plc regulatory announcements, 
shareholder information and news releases 
can be found on our Group website,
www.justgroupplc.co.uk/investors
01
Strategic Report
Governance
Financial Statements

Investment Case
GROWTH, INNOVATION 
AND DELIVERY
Deploying the capabilities of our highly 
effective new business franchise to 
create value from leadership positions 
in attractive growth segments of the 
UK retirement income market.
WE HELP PEOPLE ACHIEVE 
A BETTER LATER LIFE
Just has a compelling, clear purpose. We help 
people achieve a better later life, by providing 
competitive products, financial advice, guidance 
and services to those approaching, at and in-
retirement. We deliver value for shareholders 
by putting customers first and meeting 
their needs. 
Read more on p5
INCREASING 
SHAREHOLDER VALUE
We are committed to consistently growing the 
value of the business. In 2024, we delivered 
underlying earnings of 36.3p per share, a 15.3% 
return on equity (“RoE”) and tangible net asset 
value (“TNAV”) per share up 34% or 64p to 254p 
since the end of 2022. Our operating return on 
equity target of greater than 12% shows the 
confidence we have in sustainably increasing 
this value over time.
Read more on p26
EXCEEDING OUR TARGETS AND 
DELIVERING attractive GROWTH 
in the future
Our priority is to deliver profitable and 
sustainable growth. We have exceeded our 
profit growth pledge in each of the last three 
years and substantially exceeded a doubling 
of the underlying operating profit achieved 
in 2021. We are confident in our ability to 
continue delivering attractive underlying 
operating profit growth.
Read more on p29
We have 
consistently 
exceeded the 
commitments we 
have made and 
we’re more 
optimistic than 
ever about the 
future for Just.”
David Richardson
Group Chief Executive Officer
CONSISTENT DELIVERY 
AND DISCIPLINE
Over the last five years we have developed 
a strong track record of delivery and have 
consistently met or exceeded our profit 
targets. We operate a sustainable business 
model, where we fund new business from 
our own means and have progressively 
improved the sensitivity, quality and 
resilience of our capital base. The Solvency 
II capital coverage ratio of 204% (proforma, 
estimated) is robust and provides a platform 
to fund our ambitious growth plans.
Read more on p26
UNIQUELY POSITIONED 
IN ATTRACTIVE GROWING 
RETIREMENT MARKETS 
Around £1tn of defined benefit pension 
scheme liabilities remain available for 
de-risking and transfers of £50bn per annum 
to insurers are projected over the next 
decade. Helped by more normalised long-
term interest rates, and as the population 
ages with larger defined contribution pension 
pots, the retail markets are projected to grow 
sustainably over time. 
Read more on p10
GROWING SHARE THROUGH 
INNOVATION AND 
POSITIVE DISRUPTION 
We increase our share in these growing 
markets through constant innovation – 
seeking to positively disrupt the markets 
where we choose to participate. By delivering 
better outcomes for customers, we also 
deliver increasing value for shareholders.
Read more on p14
Just Group plc  |  Annual Report and Accounts 2024
02

Financial and operational highlights
A+
FITCH INSURER FINANCIAL
STRENGTH RATING
for Just Retirement Limited (2023: A+)
A
Fitch issuer default rating
for Just Group plc (2023: A)
AWARDED FURTHER RECOGNITION FOR OUTSTANDING SERVICE
FINANCIAL STRENGTH AND OTHER INDICATORS
FINANCIAL ADVISER:
1	 Alternative performance measure (“APM”) (unaudited, the explanations and definitions of APMs can be found in the glossary). Reconciliations are included in the Business Review 
for: New business strain, Underlying organic capital generation and Solvency coverage ratio which are reconciled to Solvency II excess own funds; New business profit and Return 
on equity and Underlying EPS which are both based on Underlying operating profit, are reconciled to IFRS profit before tax; and Tangible net asset value is reconciled to IFRS total 
equity. Retirement Income sales (shareholder funded) are reconciled to premium cash flows in note 2 to the Consolidated financial statements.
2	 Solvency capital coverage ratios as at 31 December 2024 and 31 December 2023 include a recalculation of transitional measures on technical provisions (“TMTP”) as at the 
respective dates. The estimated 2024 ratio is presented after the impact of the pre-funded repayment of Tier 3 debt in February 2025. The reconciliation to the regulatory capital 
position is explained in note 30.
3	 Underlying EPS, an APM (unaudited, the explanation and definition can be found in the glossary).
UNDERLYING OPERATING 
PROFIT1
£504m
2023: £377m, up 34%
Equivalent to Underlying EPS³
36P 2023: 28p
TANGIBLE NET ASSET 
VALUE PER SHARE1
254p
2023: 224p, up 30p
UNDERLYING ORGANIC 
CAPITAL GENERATION1
£23m
£57m at 31 December 2023
SOLVENCY II CAPITAL 
COVERAGE RATIO (PROFORMA)1,2
204%
197% at 31 December 2023
NEW BUSINESS STRAIN1
1.3%
2023: 0.9%
RETIREMENT INCOME SALES 
(SHAREHOLDER FUNDED)1
£5.3bn
2023: £3.9bn, up 36%
RETURN ON EQUITY1
15.3%
13.5% at 31 December 2023
NEW BUSINESS PROFIT1
£460m
2023: £355m, up 30%
IFRS PROFIT BEFORE TAX
£113m
2023: £172m, down 34%
KEY PERFORMANCE INDICATORS
5 Star service award 
(Pensions and Protection)
5 Star service award 
(Mortgages)
03
Strategic Report
Governance
Financial Statements

At a glance
WE ARE A 
SPECIALIST IN 
OUR CHOSEN 
MARKETS, 
SERVING FOUR 
DISTINCT 
GROUPS…
Leaders in our markets. 
We positively disrupt 
markets where we can 
become a leader and 
deliver great outcomes 
for customers enabling 
us to create value for 
shareholders.
CORPORATE CLIENTS: 
SOLVING PROBLEMS FOR 
COMPANIES
We develop scalable retirement-focused 
solutions for banks, building societies, 
life assurance companies, pension scheme 
trustees, other corporate clients and for 
their customers, clients and members.
retirement-
focused solutions
HOMEOWNERS: ACCESSING 
PROPERTY WEALTH
People aged 55+ who want to access 
wealth locked up in their property.
>£3.5 trillion
Property wealth owned 
by people aged 55+
INDIVIDUALS: PROVIDING 
RETIREMENT INCOME
People who have built up pension savings 
throughout their career and want a 
guaranteed income, flexible income, 
or a combination in retirement.
>£1 trillion
Market value of defined 
contribution pension savings
TRUSTEES AND SCHEME 
SPONSORS: PROVIDING 
MEMBER SECURITY AND 
DE-RISKING PENSION 
LIABILITIES
Defined benefit pension schemes 
de-risking their liabilities by 
securing member benefits with 
an insurance contract.
£1 trillion
Addressable market
Just Group plc  |  Annual Report and Accounts 2024
04

...WITH PRODUCTS AND SERVICES
marketed
products1
SERVICES
BENEFIT AND COMPETITIVE POSITION
DEFINED BENEFIT DE-RISKING 
SOLUTIONS (“DB”)
Solutions for pension scheme trustees 
to reduce the financial risks of operating 
pension schemes and increase certainty that 
members’ pensions will be paid in the future.
We have developed our own proprietary 
technology platform to underpin our highly 
successful bulk quotation service. We 
are a leader in the small to medium size 
transaction space, with a differentiated 
position and competitive advantage.
GUARANTEED INCOME FOR LIFE 
(“GIFL”)
A solution for individuals/couples who want 
the security of knowing they will receive a 
guaranteed income for life.
By using our unrivalled intellectual property, 
Just provides an individually tailored solution 
providing customers typically with double-
digit percentage increases in income 
compared to standard products.
SECURE LIFETIME INCOME (“SLI”)
SLI is a tax-efficient solution for individuals 
who want the security of knowing they will 
receive a guaranteed income for life and 
the flexibility to make changes in the early 
years of the plan.
Just’s pioneering Secure Lifetime Income 
product enables customers to select a 
guaranteed income from within a Self-
Invested Personal Pension. This enables 
a customer to manage and blend their 
total pension assets tax efficiently within 
a single technology platform.
CARE PLANS (“CP”)
A solution for people moving to residential 
care who want the security of knowing a 
regular payment will be made to the care 
provider for the rest of their life.
Just’s Care Plans can be tailored to 
the individual and offer a tax-efficient 
solution by making payments to 
residential care providers.
1	 Reported in our Insurance segment.
LIFETIME MORTGAGES (“LTM”)
Solutions designed for people who want to 
release some of the value of their home.
By using our unrivalled intellectual 
property, Just provides an individually 
tailored solution providing around six-in-ten 
customers with a lower interest rate or a 
higher borrowing amount compared to 
standard products. Just provides a range 
of lifetime mortgages, enabling people to 
meet a variety of needs in later life.
professional
services2
SERVICES
BENEFIT AND COMPETITIVE POSITION
HUB GROUP
Our professional services and distribution 
businesses delivering technology, broking 
and advice solutions for corporate clients 
and pension schemes. We also provide 
regulated financial advice on how people 
should use pension, investment and 
savings, or release some of the value 
from their homes.
Support for organisations wanting to deliver 
whole-of-market shopping around services 
to source retirement income products for 
their customers, employees or pension 
scheme members. HUB Financial Solutions 
is the UK’s largest GIfL broker.
HUB Financial Solutions offers an innovative 
approach that provides affordable regulated 
advice to people with modest pension 
savings. It also delivers face-to-face advice at 
a time and place to suit the client.
Provides a range of business services tailored 
to the needs of the organisation, ranging 
from consultancy and software development 
to fully outsourced customer service delivery 
and marketing services.
2	 Reported in our Other segment.
Competitive position:
A leader
Developing
05
Strategic Report
Governance
Financial Statements

It’s been an exceptional 
year, and we have delivered 
sustainable growth of the 
business, helped more of our 
customers and significantly 
increased value 
for shareholders.”
JOHN HASTINGS-BASS Chair
Chair’s statement
BETTER 
FOR
CUSTOMERS
Annual General 
Meeting 2024
10.00am 
8 May 2025
at Just Group plc
1 Angel Lane
London
EC4R 3AB
Just Group plc  |  Annual Report and Accounts 2024
06

Our industry can contribute materially to drive economic growth 
by investing in UK infrastructure, UK companies and UK assets. 
Just Group are founding members of the Investment Delivery Forum, 
which brings together the major insurance and long-term savings 
firms with an interest in large-scale infrastructure investment. It was 
formed to act as an accelerator for driving investment into the next 
generation of investment opportunities following key regulatory 
reforms that help unlock capital held by insurers and pension funds. 
We are making good progress towards our goal to become carbon 
net zero and doing our part to help the world transition towards 
a sustainable environment and low carbon global economy. You 
can read our high-level transition plan on our Group website and 
this year’s Annual Report provides insight to our climate-related 
risks and opportunities. Our disclosures are consistent with those 
recommended by the Taskforce on Climate-related Financial 
Disclosures and you can read more on pages 40 to 53. 
Read more about our sustainability strategy on page p40
and at justgroupplc.co.uk
ENGAGEMENT WITH OUR STAKEHOLDERS 
The Board engages directly and indirectly with our customers, 
shareholders, colleagues, regulators, government, professional 
bodies and wider society to promote the interests of our customers 
more broadly. We place great importance on working effectively with 
these groups and actively seeking their feedback. 
We work hard to ensure our customers benefit from our services and 
our shareholders receive the benefit of long-term value creation. 
Throughout this report you can read how the Board takes into 
consideration feedback from the Company’s stakeholders and how 
the Board, and colleagues from across the Group, promote the 
success of the Company. 
PURPOSE DRIVEN 
We help people achieve a better later life, this is our purpose, it’s why 
we exist. We fulfil our purpose by delivering excellent products and 
services, so our customers achieve great outcomes.
People don’t get a chance to experience retirement before it 
happens. Managing finances without regular salary payments can be 
complicated and stressful. We assist individuals in envisioning their 
post-work life and offer support, guidance, and advice to help them 
confidently take the next steps.
Our purpose is just as meaningful today as it was when we first 
established it. It’s clear, authentic and it acts as a beacon for 
colleagues throughout the entire Group to embody our purpose daily. 
OUTLOOK 
There are strong structural drivers of growth which make all of our 
markets attractive. The propensity of company directors and pension 
scheme trustees to transact with insurers to de-risk their defined 
benefit pension schemes remains very strong. 
We continue to focus our leadership team on delivering great 
outcomes for customers, driving long-term profitable growth and 
investing for the future. The commercial outlook remains favourable 
for our Group. 
On behalf of the Board, I would like to conclude by expressing 
gratitude to David, his team, and all of our colleagues across the 
Group for their dedication to supporting our customers and delivering 
such exceptional results. I also extend my thanks to our business 
partners for trusting us to provide excellent service to their clients.
We are helping our customers, building shareholder value through 
profitable and sustainable growth, fulfilling our purpose and helping 
contribute to growing the UK economy. We are optimistic about 
the future. 
JOHN HASTINGS-BASS
Chair
I am pleased to introduce Just Group plc’s 2024 Annual 
Report. The title of our report captures the feeling 
amongst the Board and our colleagues about the Group’s 
performance, culture and outcomes for 2024. It’s been 
an exceptional year, and we have delivered sustainable 
growth of the business, helped more of our customers 
and significantly increased value for shareholders.
HELPING OUR CUSTOMERS 
The ongoing economic challenges in the UK and globally are 
significantly affecting our customers and their families. During 
these uncertain times, our solutions offer much-needed certainty. 
As retirement specialists, we are committed to supporting our 
customers and their families through these difficult periods. By 
growing and adding to our capabilities we provide better help 
to more customers. At Just, our customers, both current and 
prospective, remain at the core of everything we do.
OVERVIEW 
The primary focus of our Group in 2024 has been to capture profitable 
growth opportunities, invest for the future, and to ensure our 
business model continues to be financially resilient, so that we 
deliver ongoing sustainable growth.
This has resulted in a robust balance sheet, with strong financial 
performance and business momentum. We have substantially 
exceeded the profit growth pledge as we more than doubled 
underlying operating profit in three years instead of five.
We completed a £1.8bn defined benefit de-risking transaction, a new 
record for the Group, and our first deal to exceed £1bn. At the time 
of writing this report, the DB business unit has completed over 500 
deals since it was formed just over a decade ago and is now equipped 
to support pension scheme trustees with big deals, small deals and 
everything in between. 
Our retail business has delivered significant growth, driven by the 
continued attractiveness of guaranteed income to advisers and 
their clients.
The Group’s financial strength and performance have reached 
record levels, and both are set out in detail in the Business Review. 
I am delighted we have been successful in materially increasing 
shareholder value during this period.
DIVIDEND 
Given the Group’s performance and strong capital position, the 
Board has recommended a final ordinary dividend of 1.8 pence 
per share, in line with our progressive dividend policy.
BOARD COMPOSITION AND GOVERNANCE 
Kalpana Shah stepped down from the Board on 1 March, following 
her resignation, after serving for four years as Independent Non-
Executive Director. On behalf of the Board, I would like to extend my 
appreciation to Kalpana for the contribution she has made to Just 
during her time on the Board and in particular as Chair of the Group 
Risk and Compliance Committee. We wish Kalpana all the best in her 
future endeavours. 
I take great pride in leading the Board and the Group’s governance 
function, and my introduction to the Corporate Governance report on 
page 70 provides further information on our governance and decision 
making processes. We have an excellent team in place for the 
medium term, that will ensure the Company is effectively governed 
and well led. I would like to thank the Board for their significant 
contribution, and look forward to working with them in 2025. You can 
read more about the Directors of the Company on pages 72 to 74. 
SUPPORTING UK GROWTH, PRODUCTIVITY AND 
SUSTAINABILITY
Our number one priority is to deliver the promises we make to our 
policyholders. In order to meet these promises, we invest billions of 
pounds into the UK. We have expanded our investment capabilities 
and have originated a wider range of assets to meet the demands 
of our growing business.
07
Strategic Report
Governance
Financial Statements

With a clear purpose and 
vision, we’re shaping a future 
that’s not just bigger and 
better – but brighter.”
David Richardson Group Chief Executive Officer
Chief executive officer’s statement
BUOYANT 
MARKETS
AND STRONG 
GROWTH.
£5.3bn
Retirement Income sales 
(shareholder funded)1
2023: £3.9bn up 36%
1	 Alternative performance measure
£504m
Underlying operating 
profit1
2023: £377m up 34%
Just Group plc  |  Annual Report and Accounts 2024
08

SUSTAINABILITY
We are committed to a sustainable strategy that protects our 
communities and the planet we live on. The most material impact 
we can make to reduce carbon emissions is through the decisions we 
take with our £27bn investments portfolio, which accounts for over 
99% of our carbon footprint. Compared to our 2019 baseline, we have 
now reduced these emissions by 36%, which is excellent progress 
on our journey to achieving our net zero target. 
OUR PEOPLE
We are harnessing the power of our highly talented, ambitious and 
engaged colleagues to deliver strong business growth and fulfil our 
purpose. Our focus is on ensuring we have the right capabilities for 
today and the future, delivering an exceptional colleague experience 
and enhancing the skills of our people managers.
I am very pleased we’ve made excellent progress in two key focus 
areas. Our colleague engagement score has continued to increase 
and is now 8.3 (2023: 7.9). We have exceeded our 2026 target, two 
years early, to increase the number of females in senior positions 
to 40%.
I would like to thank all my colleagues for their significant efforts 
in providing outstanding support to our customers – directly and 
indirectly – and delivering these excellent results. It’s always a 
team effort and my colleagues make Just a brilliant place to work. 
FINANCIAL PERFORMANCE, UNDERLYING OPERATING 
PROFITS UP 34%
In 2024, underlying operating profit is up 34% to £504m, driven by 
strong new business performance further augmented by robust 
growth in recurring in-force profit, which combine to deliver a 15.3% 
return on equity. We incurred operating experience variances, 
the cost of strengthening the maintenance expense assumption, 
together with strategic costs as we invest to develop new 
propositions. These were partially offset by investment and economic 
profits and adjustments for items accounted for in equity, resulting in 
an adjusted profit before tax of £481m for 2024 (2023: £520m). After 
allowing for deferral of profit into the CSM balance sheet reserve, 
the IFRS profit before tax is £113m (2023: £172m). Our disciplined 
approach to risk selection means we can fund our growth ambitions 
from our own resources, maintain a strong buffer of capital and 
reward shareholders with a growing dividend. 
We will pay a final dividend of 1.8 pence per share, giving a total of 
2.5 pence for the year, representing 20% year-on-year growth.
IN CONCLUSION
Over the last three years underlying operating profit has more than 
doubled as we successfully executed our strategy. We are confident 
in our ability to grow at attractive rates from this elevated level. 
We have multiple opportunities available and structural growth 
in our chosen markets. Our DB and retail businesses are both 
contributing to our excellent performance, reflecting our continuing 
investment in technology and talent. We have a growth mindset, and 
we’ve developed a winning formula – one which will ensure we fulfil 
our purpose, to help people achieve a better later life. This formula is 
delivering sustained growth in the value of the business. With a clear 
purpose and vision, we’re shaping a future that’s not just bigger and 
better—but brighter.
DAVID RICHARDSON
Group Chief Executive Officer
Our underlying operating profit has grown by 34% to 
£504m, driven by very strong growth in shareholder funded 
sales, up 36% to £5.3bn. Our DB and retail businesses 
contributed to this excellent performance, and both are 
operating in markets that are benefitting from long-
term structural growth drivers. We are committed to 
compounding the growth in value of the business. During 
2024, we have delivered 36.3p of underlying earnings per 
share and increased the Group’s tangible net asset value 
by 30p to 254p per share.
DEFINED BENEFIT DE-RISKING BUSINESS (SHAREHOLDER 
FUNDED) SALES UP 43%, TOTAL DB SALES UP 57%
Our DB business generated another record year of transactions, 
with total sales up 57% to £5.4bn. This total includes our largest 
transaction to date, a £1.8bn full Buy-in with the Trustee of the 
G4S Pension Scheme, covering the benefits of c.22,500 pensioner 
and deferred members. This transaction, our first above £1bn, 
demonstrates that we have all the capabilities in place to deliver 
de-risking solutions across the DB market.
During 2024, we completed 129 transactions, a significant increase 
on the 80 we completed in 2023 and more than double the 56 
completed in 2022. This number is a record year for any company in 
the history of the DB market as we completed over one third of the 
total market transactions. We have used technology to meet growing 
market demand and use of our bulk quotation and price monitoring 
service, Beacon, continues to increase. It is now being used by all 
major employee benefit consultants and Beacon has the capacity 
to provide services to every DB pension scheme in the UK.
Pension scheme de-risking is helping to support growth in the 
UK economy by enabling UK corporates to focus on growing their 
businesses and by investing the assets in productive finance. 
  Read more about our DB business on P18–20
GUARANTEED INCOME FOR LIFE SALES UP 16%
After a very strong return to growth in 2023, I am delighted that our 
retail business has shown further excellent progress in 2024, with 
GIfL sales up 16% to £1.0bn. Market demand has been strong as the 
appetite of advisers to lock-in security for their clients continues to 
grow. Strong consumer demand is also evidenced by the activity 
levels in our GIfL broking business, the largest in the UK. The number 
of advisers sourcing quotes from Just has increased rapidly over the 
last two years and continues to provide increased opportunities to 
utilise our medical underwriting intellectual property to select the 
most attractive risks.
SCALABILITY OF OUR INVESTMENTS CAPABILITY
Our successful illiquid origination strategy enabled us to source 
£2.4bn of illiquid investments during 2024, a 40% increase year 
on year, at attractive spreads above equivalent public assets. 
We are continuing to broaden our capabilities, with £1.0bn of 
this total sourced internally by our expanded Investments team, 
in addition to £0.3bn of funded lifetime mortgages via our retail 
business. Our illiquid investments in 2024 included social housing, 
infrastructure and private placements.
OUR PURPOSE AND OUR CUSTOMERS
We help people achieve a better later life, that’s our purpose and 
why we exist. We fulfil that purpose by delivering market-leading 
products and award-winning services to our customers. In 2024, 
more than 90,000 people became new customers of one of our 
businesses. We are now in a privileged position to be helping record 
numbers of customers, and we are investing to explore how we 
can help more people, with unmet needs, across the wider 
retirement markets.
09
Strategic Report
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Financial Statements

Market Context
HELPING 
CUSTOMERS 
STRENGTHEN 
THEIR 
FINANCIAL 
RESILIENCE
Structural drivers in our 
markets mean we can grow 
profits sustainably while 
delivering better outcomes 
for customers.
DEFINED BENEFIT DE-RISKING SOLUTIONS
Private and public sector employers traditionally provided 
Defined Benefit (“DB") pension schemes, often called final 
salary schemes, as an important benefit for employees. 
The employer would share some responsibility for the 
wellbeing of their former workers when they retired by 
providing a guaranteed retirement income based on their 
earnings history and length of employment. However, 
providing these guaranteed benefits became expensive. 
Over 95% of the UK’s DB pension schemes are now closed 
to new members. Continuing to operate these schemes 
has become more onerous for employers. The DB de-
risking business has allowed these employers to alleviate 
the financial and operational challenges of running these 
schemes by passing responsibility for the schemes to 
insurers who can fully or partially de-risk the employer’s 
defined benefit obligations. DB de-risking can occur via 
a Buy-in or Buy-out. All Buy-outs begin as Buy-ins.
A Buy-in involves the pension scheme paying a premium to 
an insurance company to purchase an income stream that 
matches its DB obligations to some or all of its members. 
The risk attached to that portion of the scheme is 
transferred to the insurer, but the scheme retains legal 
responsibility for its DB obligations to its members. During 
a Buy-in, the pension scheme continues to pay pensions 
to members, but the funding wholly or partly comes from 
the insurer.
Buy-out is when the scheme’s obligations move fully across 
to the insurance company to pay its members’ benefits. 
As part of a conversion from Buy-in to Buy-out, members 
receive individual policies and become customers of the 
insurer. Subsequently, the pension scheme is closed (also 
known as completing wind-up) as the DB obligations 
are moved across to the insurer, who now pays the 
members directly.
CURRENT MARKET
As of 31 March 2024, total UK DB obligations were £1.2tn. 
Within this, 78% of the almost 5,000 schemes have assets 
of less than £100m. Since 2019, the funding levels of all 
schemes on a full Buy-out basis has increased from 72% to 
94%. The improvement in funding levels was initially driven 
by sponsoring company contributions and insurer’s ability 
to access improved reinsurance terms. In the last few years, 
the main driver has been higher long-term interest rates, 
which reduce the liability value of the DB pension obligation 
by more than the asset value held in the scheme. 
Favourable market conditions have led to more DB schemes 
now being in surplus. According to the Purple Book, March 
2024, there is an aggregate £68bn of surplus on an insurer 
Buy-out basis for those schemes that are already in surplus. 
Surplus has been a hot topic amongst trustees and their 
advisers throughout the year, in terms of debating the 
best end game option for their scheme (e.g. run-on versus 
insurance). Buy-in (and ultimately Buy-out) remain by far 
the most popular de-risking options for the majority of 
schemes (source: LCP). 
COMPETITIVE, REGULATORY FACTORS
With a new government elected there is a period of 
re-assessment towards pension policy. Chancellor Rachel 
Reeves’ first Mansion House speech announced the 
findings from the first part of the government’s landmark 
pension review. This focused on consolidation of smaller 
occupational defined contribution (“DC") pension schemes, 
Local Government Pension Schemes (“LGPS") and a drive to 
invest more into UK productive investment to enhance UK 
economic growth. The insurance industry has pledged to 
invest £100bn in productive finance over the next decade.
There is a vibrant insurance 
de-risking market for defined 
benefit pension schemes of all 
sizes and Just are delivering 
outstanding service to small 
and large schemes and 
everything in between.”
Just Group plc  |  Annual Report and Accounts 2024
10

2021
2023
2024
2018
2014
2010
2020
2022
2017
2013
2009
2007
0
40
20
60
80
100
2019
2015
2011
2016
2012
2008
2006
Closed to new members (open to benefit accrual)
Closed to future accrual
Source: The Purple Book 2024, PPF
96% of defined benefit pension schemes are 
closed to new members and increasingly to 
future accrual (%)
2024
2020
2016
2012
2022
2023
2019
2015
2011
0
20
10
30
40
60
50
2021
2017
2013
2018
2014
Buy–in/Buy-out
Backbook acquisition
Source: Just analysis, LCP 2024, ABI
Expected growth in DB de-risking transactions 
(£bn)
In 2025, we expect the government’s new Pension Bill will introduce 
legislation for the so called superfund regime, replacing the pension 
regulator’s temporary regime. In addition to the technical matters of 
how superfund schemes will be governed, we expect the legislation 
will make clear which DB pension schemes would be allowed to 
consolidate through these arrangements. A very small number of 
transactions have been announced under the temporary regime. 
In April, the Department for Work and Pensions (“DWP") closed a 
consultation on legislative changes to introduce greater flexibility 
to access surplus funds in DB pension schemes. It also consulted on 
establishing a public sector consolidator administered by the Pension 
Protection Fund, for DB pension schemes that were unattractive 
to commercial consolidation providers. We and others in the 
industry have responded to the consultation and maintain an open, 
constructive dialogue with government and officials. 2024 was a very 
strong year for the value and volume of insurance consolidation with 
£47bn of deals completed (source: Association of British Insurers 
(“ABI”)). Just Group estimates that approximately 280 transactions 
were concluded, setting a new record for the industry. There is a 
vibrant insurance de-risking market for DB pension schemes of all sizes. 
As expected, three new participants entered, and completed 
transactions in the DB market – Royal London, M&G and Utmost. 
Scottish Widows exited, which resulted in there being 10 active 
insurers competing for business at the end of 2024. There is 
speculation other new entrants could emerge in 2025.
New regulations for climate reporting introduced in The Pensions 
Schemes Act 2021, have led to more trustees considering de-risking 
to seek assurance that ESG considerations underpin the asset choices 
in insurers’ investment portfolios. In 2023, the Church of England and 
Railpen Pension Schemes spearheaded an initiative to integrate ESG 
principles into the selection of insurers during bulk annuity processes. 
This initiative resulted in the creation of the ‘Sustainable Principles 
Charter for the Bulk Annuity Process’. Guided by the organisation 
‘Accounting for Sustainability’, Just Group is proud to have been a 
founding partner for the Charter. This puts bulk annuity providers ESG 
credentials on a comparable basis, helping schemes approaching 
buy-out to make a well informed and ESG based selection of their 
preferred provider.
We welcome innovative solutions to the market, but irrespective, 
we believe the scale of the market and strength of demand for 
‘gold standard’ insurance solutions will mean that trustees and 
their consultants will continue to prioritise the insurer pathway 
where possible.
OUTLOOK
In conclusion, the structural growth drivers for the DB de-risking 
market remain intact and the outlook for the next decade is strong. 
The increase in gilt yields since 2022 has reduced the estimated 
liabilities of defined benefit pension schemes and dramatically 
improved funding levels. The strong demand in the insurance 
de-risking market is predicted to continue over the decade to 2033, 
with commentators predicting up to £600bn (source: LCP) could 
be transferred to insurers during this period.
There is a vibrant market for schemes of all sizes and insurance 
capacity has kept pace with demand. As transaction volumes 
continue to increase, pressure on scarce human resources may 
be felt across the wider ecosystem. When selecting new business, 
insurers will prioritise pension schemes that have their governance, 
data and benefit specifications in good order. Just Group is 
continuing to invest in its proposition, resources and service to 
ensure that schemes we work with can realise their de-risking 
ambition and provide the best member outcomes and experience.
11
Strategic Report
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Financial Statements

Market Context continued
INDIVIDUAL RETIREMENT INCOME MARKET
Guaranteed Income for Life (“GIfL”) products are bought by individual 
customers to convert some or all of their accumulated pension 
savings into a guaranteed lifetime retirement income. The solution 
provides people with peace of mind from the security of knowing 
the income will continue to be paid for as long as the customer and, 
where relevant, for as long as they or, typically, their spouse, lives. 
In the UK, GIfL products traditionally offered an income payable 
without reference to the individual’s health or lifestyle, and were 
differentiated only by reference to a limited number of factors such 
as age, premium size and, prior to 31 December 2012, gender.
An individually underwritten GIfL takes into account an individual’s 
medical conditions, personal and lifestyle factors to determine their 
life expectancy. People who are eligible and purchase an individually 
underwritten GIfL typically achieve double-digit percentage 
increases in income compared to purchasing a GIfL which is not 
individually underwritten.
CURRENT MARKET AND OUTLOOK
Pension customers are encouraged to compare the GIfL offer 
provided by their existing pension company to those offered on what 
is the open or external market. The Financial Conduct Authority 
(“FCA”) requires pension companies to provide customers with a 
comparison to the best income available from the external market 
alongside the quotation from the incumbent firm. All firms are 
required to provide a medically underwritten comparison where 
a customer is eligible. These FCA rules to strengthen competition 
and deliver better outcomes for customers has provided new 
opportunities for the Group as we compete in the open market when 
these customers choose to shop around; this is our addressable 
market as we do not have an existing base of pension savings 
customers. The open market share of the total GIfL market for 
2024 was 76% up from 70% in 2023 (source: Association of British 
Insurers (“ABI”)).
Continuing developments are driving growth over the medium term 
in our addressable market:
•	
the structural drivers of growth in the retirement income market 
are strong and assets accumulating in defined contribution 
(“DC”) pension schemes are projected to increase consistently 
over the next decade. This growth arises from an increase in the 
number of people joining workplace pension schemes as a result 
of the successful state auto-enrolment policy and the increase in 
contribution rates implemented in 2018;
•	
growth in DC pension assets also arises as companies close down 
final salary or DB pension schemes and offer their employees DC 
pensions instead;
•	
many life and pension companies are choosing to put in place 
broking solutions to offer their pension savings customers access 
to the best individually underwritten GIfL deals in the market. 
Some are choosing to transfer their obligations to provide a 
guaranteed GIfL rate to their customers, to an alternative product 
provider or broking solution. This grows our addressable market 
and provides customers with better outcomes. Our HUB group of 
companies is providing many of these corporate services;
•	
the market is currently benefitting from the return of UK long term 
interest rates to more normalised levels. The rate of income on 
GIfL has risen by around 50% compared to 2021. This has resulted 
in the volume of quotations from financial intermediaries and 
their clients for guaranteed income solutions increasing; and
•	
new solutions are being introduced to the market to provide 
financial advisers with more sophisticated options to blend a 
guaranteed income producing asset with other investments to 
deliver improved outcomes for their clients.
REGULATION AND LEGISLATION
There are a number of changes in-flight from legislators and 
regulators that when implemented may increase the size of our 
addressable market.
•	
In March 2024, the FCA published findings on how the retirement 
income advice market is working and whether consumers are 
receiving appropriate advice on meeting their income needs in 
retirement. The FCA concluded improvements must be made by 
firms who were not currently meeting the standards required 
to ensure people receiving a retirement income were treated 
differently to those people who were in the accumulation, or 
savings phase. Retirement income advice remains an ongoing 
focus for the FCA and they will be carrying out further supervisory 
work in this area.
•	
In August 2023, the FCA set out the basis for a joint review of 
the Advice Guidance Boundary with the HM Treasury which 
forms part of the UK government’s Edinburgh Reforms. Their 
aim is to understand where existing regulation may carry a 
disproportionate burden, and to explore ideas to reduce that 
burden, whilst continuing to provide the right level of consumer 
protection. In their November 2024 update, the FCA has stated 
they will focus on helping people navigate the complex decisions 
about pensions and are consulting on high-level proposals for 
targeted support in pensions, which would allow firms they 
regulate to provide support to pension savers in a new way. 
This may, over the medium term, result in more people receiving 
help and guidance in how to use their pension savings. 
•	
In July 2023, the FCA introduced a new duty, known as the 
Consumer Duty, that sets higher and clearer standards of 
consumer protection across financial services, and requires firms 
to put their customers’ needs first. The duty introduces a new 
consumer principle that requires firms to act to deliver good 
outcomes for retail customers. The outcomes relate to (i) products 
and services; (ii) price and value; (iii) consumer understanding; 
and (iv) consumer support.
LIFETIME MORTGAGES
A lifetime mortgage (“LTM”) allows homeowners to borrow money 
secured against the equity in their home. The amount borrowed is 
repayable together with accrued interest on the death of the last 
remaining homeowner or their move into permanent residential care. 
This product can be used by retirees to supplement savings, top up 
retirement income or to settle any outstanding indebtedness.
Our typical lifetime mortgage customer is around 69 years old, 
has a house valued at around £360,000 and borrows 29% of the 
property value.
Just Group is a leading product provider of lifetime mortgages. 
Our HUB Financial Solutions business is a leading distribution 
business providing consumers with regulated advice on equity 
release solutions from across the market.
CURRENT MARKET AND OUTLOOK
The LTM market experienced a period of stagnation and decline 
in 2023, as the market and consumer demand adjusted to higher 
interest rates and the impact of increased inflation. This resulted in 
providers and distributors reshaping their operating models and risk 
appetites to reflect a higher interest rate environment. 
The market returned to year on year growth in the final quarter of 
2024. There has been an increase in the number of on-sale products, 
which provide customers with a range of options to ensure their 
individual needs are met.
Many people are positively disposed to accessing some of the equity 
in their homes to improve the quality of their later lives or to help 
their family.
Just Group plc  |  Annual Report and Accounts 2024
12

EXTERNAL GIFL MARKET (£M)
0
1,000
2,000
3,000
4,000
6,000
5,000
LIFETIME MORTGAGE MARKET SIZE AND GROWTH RATE (£M)
Lump sum 
mortgage sales
New drawdown
mortgage – 
initial advance
Existing drawdown 
mortgages – 
further advances
2015
2016
2017
2018
2019
2020
2021
2022
2024
2023
Source: Just analysis, ABI
2024
2023
2020
2016
2012
2022
2019
2015
2011
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2021
2017
2013
2018
2014
Source: Equity Release Council
PEOPLE AGED 60 AND OVER
29.3%
30.7%
28.9%
27.9%
26.2%
25%
2050
2040
2022
2025
2030
2035
Source: Office of National Statistics, population projections UK
Percentages: 60 and over as a proportion of total UK population
Number of people (millions)
15
17
18
20
21
22
16
19
23
The fundamental drivers of growth remain intact, and are:
•	
households wanting to top up their retirement income to improve 
their, or their family’s standard of living in later life;
•	
people with outstanding mortgages who are entering retirement 
and require a solution to settle the debt with the existing 
mortgage company; 
•	
strong demographic growth. The number of people aged 65 
and over is forecast to increase from around 13 million today to 
around 17 million by 2040 (source: ONS); and
•	
homeowners aged over 55 are estimated to own property wealth 
of over £3.5tn (source: ONS). We estimate that the existing 
industry loan book including interest is around £48bn. 
Just Group introduced medical underwriting into a niche segment of 
the lifetime mortgage market some years ago and in 2021 extended 
it across the Just for You mortgage range. We estimate by collecting 
medical information and lifestyle factors from applicants, we are 
able to provide six-in-ten a lower interest rate, or for those who need 
it, a higher borrowing amount. This market disruption has positively 
changed how lifetime mortgages are advised.
LONG-TERM CARE SOLUTIONS
Care Plans, or immediate needs annuities, are a form of purchased 
life annuity. In exchange for an up-front premium, they provide a 
guaranteed income for the life of the insured to help contribute to the 
cost of their care. Under current rules this income is tax free when paid 
directly to a registered care provider, with Care Plans available both to 
individuals entering care facilities and receiving domiciliary support. 
As such, Care Plans provide a form of longevity insurance to an 
individual against the ongoing costs of receiving care until their death.
In January 2025, the government announced their intention to 
launch an independent commission to reform adult social care. 
The taskforce, to be led by the cross-bench peer Louise Casey, will 
be charged with developing plans for a new national care service, a 
Labour election manifesto pledge, in the biggest shake-up to social 
care in England in decades. The final report is not expected until 2028.
CURRENT MARKET AND OUTLOOK
The drivers of the need for care are strong because:
•	
there are currently around 1.7 million people aged 85 or over in the 
UK – this is the average age at which people go into care homes;
•	
this is the fastest growing demographic cohort, with its number 
expected to almost double over the next 25 years, suggesting a 
rate in excess of 2.6%;
•	
40% of all people in the UK aged 65 and over are estimated to 
have a limiting long-standing illness, which may require care in 
the future; and
•	
the recent focus on pressures within the care sector has 
highlighted the need to plan for care, and any government reform 
will provide additional focus on the limited number of solutions 
currently available.
13
Strategic Report
Governance
Financial Statements

BUSINESS MODEL
We help people achieve a better later life – meeting 
complex and evolving retirement needs by providing 
financial products, advice and guidance that deliver 
sustainable value for customers, shareholders, partners, 
colleagues and protect the planet we live on.
How we create value through our retirement expertise
Pension Scheme 
Trustees and 
sponsors
Advisers
Corporate 
partners
HUB Group
Providing
secure 
income for 
customers

Innovative
solutions

Operational
Scalability

Risk selection 
and fair 
pricing

Brilliant 
Customer 
Experience

Sustainable
Long term
investments
We charge a 
margin in exchange
 for accepting risk over 
the lifetime of the policy
Just Group plc  |  Annual Report and Accounts 2024
14

	 Innovative solutions 
	
Our insurance and investment solutions help 
customers manage risks such as running out of 
money, becoming unable to afford care, or being exposed to 
their defined benefit pension scheme running into difficulty.
	Risk selection
	
Prognosys™ is our powerful proprietary underwriting engine 
for individual medical underwriting that allows the Group 
to identify and price the risks we want, and to improve 
customer outcomes.
	 Sustainable investments
	
Our Investment capabilities and successful illiquid origination 
strategy enables us to manage a diversified portfolio of 
assets to ensure sustainable returns for policyholders 
and shareholders.
 	 Operational scalability 
	
We continue to automate processes and modernise 
infrastructure to reduce our operating cost ratio and sustain 
high service levels as we grow.
	Brilliant customer experience 
	
Our colleagues work hard to understand and serve customers 
as individuals, be there for the moments that matter, and 
minimise their administration.
	 SHAREHOLDERS
	
Through efficient resource management we 
generate returns above our cost of capital and 
maintain strong underlying organic capital 
generation to reinvest in growth and support 
sustainable dividends.
	 CUSTOMERS
	
We utilise medical underwriting to price 
customers fairly and strive to deliver the best 
customer experience; our robust business model 
ensures they can depend on us to pay claims 
over the long-term.
	PARTNERS
	
For trustee and scheme sponsors we provide 
solutions to de-risk pension liabilities and deliver 
member security.
	 COLLEAGUES
	
Our purpose-led culture and focus on high-
performing teams creates an environment for 
ambitious, curious and collaborative people 
to thrive.
	 ENVIRONMENT
	
We will reduce emissions from investments 
by 50% by 2030, invest in green infrastructure 
assets, and be net zero in our operations by 2025.
WE CREATE VALUE for
15
Strategic Report
Governance
Financial Statements

Principal risks and uncertainties
Ongoing risks:
A 	Market
B 	Credit
C 	Insurance 
D 	Liquidity 
E 	Conduct and operational 
f  	Strategic
Risk outlook:
1 	Political and regulatory
2 	Climate and environmental, 
social and governance (“ESG”) 
3 	Cyber and technology 
4 	Insurance 
5 	Market and credit
6  	Liquidity 
7  	Strategic
FOCUS
We enhanced our capital resilience and 
capacity to support strong growth in our 
DB and retail businesses.
FOCUS
We continued to modernise our legacy 
infrastructure and automate processes, 
to enable future productivity.
2024 PROGRESS
•	
Secured our largest DB deal to 
date, at £1.8bn. Enabled by utilising 
our DB partner relationships and 
demonstrating our large deal 
framework in practice.
•	
We are a major participant in the <£1bn 
transaction size part of the market, 
doubling our market share since 2021.
•	
Strengthened our investments 
capability. Our expanded team 
internally originated £1.0bn of new 
illiquid assets, in addition to LTMs.
•	
Achieved significant growth in new 
business sales and profits, maintaining 
low capital strain on new business.
•	
Successful issuance of a Sustainability 
Tier 2 bond.
 2024 PROGRESS
•	
Modernised our DB infrastructure 
and operational processes, improving 
business productivity.
•	
Improved our ability to provide DB 
quotes on demand.
•	
Initiated modernisation of our retail 
new business systems. 
•	
Launched an AI enablement hub to 
identify/progress key opportunities.
•	
Enhanced our operating cost to 
revenue ratio.
2025 FOCUS
•	
We will continue to strengthen 
our investment capabilities whilst 
maintaining financial discipline as 
we grow.
2025 FOCUS 
•	
We will continue to enhance 
productivity and improve operational 
capabilities, through process 
improvements and investment 
in technology.
Link to ONGOING RISKS:

LINK TO RISK OUTLOOK:
Link to ONGOING RISKS:

LINK TO RISK OUTLOOK:
STRATEGIC PRIORITIES
GROW 
Sustainably
Scale with 
Technology 
Our purpose: We help people achieve a better later life
Underpinned by our five strategic priorities:
Just Group plc  |  Annual Report and Accounts 2024
16

FOCUS
By scaling through innovation and 
strategic partnerships, we expanded our 
reach to meet new customer needs.
FOCUS
We improved customer satisfaction/ 
recommendations, in a period 
of substantial growth and 
customer onboarding.
FOCUS
We built a high-performing culture 
and organisation that is proud to work 
for Just.
 2024 PROGRESS
•	
Established new partnerships, such as 
with Invesco, Fidelity and Which?.
•	
Refreshed our proposition and pricing 
to be competitive across wider 
segments.
•	
Provided solutions for customers 
in drawdown through Secure 
Lifetime Income.
 2024 PROGRESS
•	
Celebrated the 20th consecutive year 
of receiving a 5-star award in the  
FT Adviser Service Awards for our  
GIfL business.
•	
Delivered a DB customer relationship 
management system with enhanced 
capabilities.
•	
Drove customer centricity across the 
Group, defining our customer promise 
and conducting our biggest ever 
consumer research programme.
2024 PROGRESS 
•	
Achieved over 85% score for “Be Proud 
to Work at Just” in our end-of-year 
colleague survey.
•	
Increased the number of females 
in our most senior population, 
exceeding our 2026 target of 40% two 
years early.
•	
David Richardson awarded “Best 
people focused CEO of the year” by 
HR Excellence Awards.
•	
Just and our colleagues donated 
£112k to charities aligned with 
our purpose.
2025 FOCUS
•	
We will continue to increase our market 
reach through partners and integration 
with adviser technology.
2025 FOCUS 
•	
We will continue to improve the 
customer experience by utilising  
data-driven insights.
2025 FOCUS 
•	
We aim to be a destination employer 
through enhancing colleague 
experience and investing in their 
growth and development.
Link to ONGOING RISKS:
 
LINK TO RISK OUTLOOK:
Link to ONGOING RISKS:
 
LINK TO RISK OUTLOOK:
Link to ONGOING RISKS:
 
LINK TO RISK OUTLOOK:
Reach New 
Customers
Be Recommended 
by our 
customers
Be Proud to 
Work at Just
17
Strategic Report
Governance
Financial Statements

our strategy in action
A RECORD YEAR FOR OUR DEFINED 
BENEFIT DE-RISKING BUSINESS
BIGGER.
We have increased our scale 
so we can help more trustees, 
sponsors and pension 
scheme members.
BETTER.
We’ve invested to add new 
capabilities into our business, 
from new talented colleagues 
to leading edge technology 
so that we can provide solutions 
to meet the needs of
all schemes.
BRIGHTER.
We’re innovating and ambitious 
to help more members so 
that we may fulfil our purpose. 
This requires us to think differently 
and push ourselves to break 
new ground as the results 
demonstrate this year. 
Our defined benefit de-risking business exemplifies the 
spirit of this year’s Annual Report. We’ve become bigger, 
better and the future is bright. 2024 was a record year on 
every level.
	
 Largest ever transaction – £1.8bn Buy-in for G4S
	
 Highest value of Total DB De-risking sales – £5.4bn
	
 Highest number of transactions completed – 129
	
 The most de-risking transactions completed in a single year 
by an insurer
	
 Highest number of schemes using Beacon, our successful bulk 
quotation and price monitoring service – over 350.
Cumulatively, we’ve completed over 
500 transactions since we launched in 
2012, that’s one-in-four deals across the 
entire market. 
We are providing outstanding support to 
pension schemes of all shapes and sizes – big 
ones, small ones and everything in between. 
The market has never been brighter and 
more vibrant, and we have responded with 
ambition, innovation, focus and discipline to 
deliver a record-breaking year.
  Read more about our biggest deal to 
date on p20
Just Group plc  |  Annual Report and Accounts 2024
18

JUST GROUP | TOTAL DB DE-RISKING SALES
Number of transactions
Total DB (£bn)
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
£bn
0
1
2
3
4
5
6
0
30
60
90
120
150
Number of transactions
Bedrock of Britain 
Supporting small and medium size schemes is in our DNA and we are 
passionate about helping them to access the security that de-risking 
with an insurer delivers. We are proud to have worked with some 
of the great organisations that are part of the heritage of Britain 
covering a spectrum of industries – such as S.A. Brain & Co (brewery), 
Wednesbury (copper tubing manufacturer), St.Modwen (sustainable 
house builder) and First Milk (British farming co-operative) to name 
a few. De-risking their DB pension schemes means that these 
businesses can focus on growing their business, their contribution to 
the economy and their communities, with legacy DB obligations and 
the associated risks now managed by Just.
A reputation for excellence 
2024 also saw us complete our third largest transaction to date, 
a £510m Buy-in with a global engineering company and pioneers 
in creating technology for communication. This was our third 
transaction with the company. 
When trustees choose to contract with you to deliver further services 
it provides a strong sense of pride inside Just. It’s a clear signal that 
we are trusted to deliver outstanding service and value to members.
Member first
When it comes to innovation – our north star is providing the very 
best experience we can for our members. At the start of the year, 
we carried out a piece of research with over 1,500 members of DB 
schemes to surface how they feel about planning and managing 
their retirement and how that could inform how we support them. 
The headline conclusion was that none of us should assume that 
just because someone has a gold standard DB pension it means 
that they don’t need support and help as they approach, and 
journey through retirement. 
In particular, for those approaching retirement they could be in 
a position where their DB pension is only one of perhaps four or 
more retirement savings pots they have in place. We identified 
that for schemes moving to Buy-out, those members may not 
have access to help, support and advice. To close this gap, we’ve 
launched a member advice service in conjunction with our sister 
company HUB Pension Consulting. Another example of Just 
becoming better for its members.
19
Strategic Report
Governance
Financial Statements

OUR STRATEGY IN ACTION continued
£1.8bn
Total transaction value
22,500
Pensioner and deferred 
members
A NEW RECORD FOR 
JUST – OUR BIGGEST 
DEAL TO DATE
We successfully completed a £1.8bn, full scheme Buy-in 
with the Trustee of the G4S Pension Scheme, covering 
the benefits of c.22,500 pensioner and deferred members.
Completing deals of this size and complexity required a 
different Just to the one that existed a few years ago. 
We’ve been on an ambitious journey to become bigger and 
better. The investment we’ve made to add to our capabilities 
and scale have been put to great use to support the trustee 
and members of the G4S scheme. 
To meet the trustee requirements for this 
milestone transaction:
•	 Our investment team sourced attractive assets 
and our dedicated reinsurance team executed a 
combination of longevity and asset reinsurance. 
•	 We locked the premium to movements in the scheme’s 
asset portfolio, received the scheme’s assets as premium 
payment, and offered enhanced contractual terms to 
mitigate post-transaction risks for the trustee.
•	 We started the member calculation set-up process early in 
the process which meant that high standards of member 
service were uninterrupted at the point of transaction.
 

	
Just Group plc  |  Annual Report and Accounts 2024
20

Just now has the leadership 
and capabilities in place to 
deliver outstanding services 
and solutions to schemes of 
all sizes, as we have 
demonstrated through 
our results in 2024.”
Pretty Sagoo Managing Director, DB Solutions
21
Strategic Report
Governance
Financial Statements

OUR STRATEGY IN ACTION continued
INVESTING 
THE JUST WAY
Over the last few years we’ve been investing in our 
capabilities to ensure we achieve our ambitions to become 
bigger and better so we can deliver improved value for 
customers and shareholders.
Our investment approach is driven by our ability to cashflow match 
our liabilities via our combined investment portfolio. We continue 
to evolve our approach to generate better value for customers and 
shareholders. At Just, we have both a matching adjustment and non-
matching adjustment portfolio. Matching adjustment is a mechanism 
prescribed by the Solvency II directive that allows the Group to adjust 
the relevant risk-free interest rate term structure when calculating 
a best estimate of a portfolio of eligible insurance obligations. We 
continue to explore new investment opportunities to broaden our 
investment universe, including assets that may qualify under the 
highly predictable cash flow category introduced in Solvency UK.
For our credit assets, we invest in long-term, liquid and illiquid, 
income-producing assets to match our liabilities. The majority 
of these assets are managed in-house. To support with sourcing 
investments, we take a hybrid approach to investing where we 
directly source opportunities (on both liquid and illiquid assets), 
alongside partially outsourcing this to external managers. The 
illiquid credit assets include infrastructure loans, private placements, 
commercial mortgages, long income real estate and social housing. 
On the liquid side, we also invest in investment grade fixed income 
securities, such as government and corporate bonds, as well as cash 
and cash equivalents. We use derivatives to hedge the currency risk 
associated with non-sterling assets, and also any residual interest 
rate or inflation risk as we cashflow match the in-force book.
We have built a panel of 13 specialist external managers, each 
carefully selected based on their areas of expertise. The assets 
originated by external managers are then assessed by our in-house 
investment function, who select the most suitable investments to 
pass through our internal screening process – exercising our veto 
right if the opportunity does not meet our investment criteria. It is 
through diversification of investments that we are able to source 
and access appropriate assets, within the tolerance of our risk 
appetites, to provide a portfolio that enables us to continue to meet 
our policyholder obligations over the long term. We also internally 
originate LTMs, which provide matching cashflows for longer duration 
liabilities and achieves higher return relative to our liquid assets.
Our credit assets (bond portfolio and other assets) account for 
£19.6bn or 72% of our £27.0bn investment portfolio (see page 38).
OUR PROGRESS OVER THE LAST 12 MONTHS
Throughout 2024 our investment function has become bigger 
and better to match the ambitious growth plans of the business. 
Building capabilities
All colleagues within our Company understand and drive forward our 
commitment to be a strong and sustainable purpose-led business for 
our customers, our colleagues, our planet and generations to come. 
The combination of our strong purpose and having highly engaged 
teams working the Just way, allows us to successfully implement our 
investment approach. Over the last 12 months we have continued to 
expand the team to support in delivering our investment objectives 
and priorities. We continue to focus on recruiting talent with the skills 
and expertise required of a high performing investment team. Our 
investment team has expanded from 21 colleagues in 2022 to 40 in 
2024. We’ll be adding more talent in 2025 to expand our capabilities 
further so we can be more innovative to better meet the needs of 
customers and achieve Just Group’s ambitious growth plans.
Asset origination
To deliver great customer outcomes, while delivering shareholder 
returns and managing our risks through diversification, we need 
to source a wider range of investments. In 2024, we enhanced our 
Investments capabilities, which enabled us to insource a portion 
of our private asset investments, complementing our manager of 
managers model. This includes overseeing the lifecycle of private asset 
investments – origination, structuring, pricing and analysis, execution 
and ongoing asset management – across a variety of asset classes and 
sectors. Our new capabilities enabled Just to internally originate and 
manage £1.3bn or 54% of the £2.4bn of illiquid assets sourced during 
the year. Illiquid assets support new business pricing and provide 
certainty through long-term fixed rate financing into the economy. 
This new illiquid asset capability adds to our existing public credit 
asset management. We acquire public credit assets through a 
network of banks, brokers and dealers to back new business, and to 
enhance return generation through portfolio optimisation of existing 
assets. Liquidity funds and derivatives are also managed in-house. 
Liquid assets
48%
Illiquid assets
45%
Liquidity funds
7%
PORTFOLIO BREAKDOWN BY ASSET CLASS
22
Just Group plc | Annual Report and Accounts 2024

We continue to leverage external managers, with specialist 
areas of expertise, to source new asset classes and investment 
opportunities to meet our investment needs. 
Further integrating responsible investment
In 2024, we continued enhancing our approach to integration 
of responsible investment. Key milestones achieved in the last 
year include: 
•	
Successfully gained signatory status, upon first application 
to the Financial Reporting Council’s UK Stewardship Code. 
•	
Enhanced our Sustainability Bond Framework to align 
with market standard and successfully issued a £400m 
Sustainability Tier 2 bond. 
•	
Further integrated climate change into investment 
decision making through improvements in tools, processes 
and documentation. 
•	
Enhanced our internal scoring system, PAYG, expanded 
exclusionary criteria and incorporated newly established 
sector views.
We are committed to meeting the needs of our customers 
and supporting growth in the UK economy, by actively evolving 
our approach to investing.
Read more about PAYG scoring system on p49
Sustainable Investments
In 2024 we invested a total of £315m in assets aligned with 
our Sustainability Bond Framework. Below we summarise our 
current allocation towards sustainable assets, which includes 
investments aligned with our Sustainability Bond Framework, 
classified as ‘green’ under our internal PAYG scoring system as 
well as other public market labelled bonds:
Sustainable assets (IFRS valuation basis)1
31 December 
2024
£m
31 December 
2023
£m
Renewable energy – wind
335
371
Renewable energy – solar
363
387
Affordable and social housing
1,528
1,142
Green buildings
56
41
Clean transportation
95
–
Access to essential services / local 
authority
271
196
Other social assets
226
383
Green, social, sustainability bonds
731
497
Total dedicated sustainable assets
3,605
3,017
Bond portfolio and Other assets
19,581
17,141
Dedicated sustainable assets %
19%
18%
1 	 Sustainable assets includes the £919m invested over 2022 – 2024, exceeding our 
three-year target of £750m. The amount invested in 2024 was £315m.
BIGGER,
BETTER,
BRIGHTER.
We are committed to meeting the 
needs of our customers and supporting 
growth in the UK economy, by actively 
evolving our approach to investing. 
Our key priorities are:
Skills and capabilities
Continue expanding skills and capabilities 
to effectively source, manage and monitor 
investment opportunities. 
Scale with technology
Leverage technology to automate 
processes and enhance efficiency of 
tools used in the investment decision 
making process. 
Asset origination
Continue to enhance our ability to 
originate assets and explore new asset 
classes both internally and via external 
managers. This includes assets and asset 
classes which may qualify under the 
highly predictable cash flow amendment 
introduced in Solvency UK.
Responsible investment
Build on the foundations laid in previous 
years to take a more sophisticated 
approach to responsible investment 
integration within the investment 
processes.
More information on our responsible investment progress, 
processes and frameworks can be found on our website.
23
Strategic Report
Governance
Financial Statements

OUR STRATEGY IN ACTION continued
BETTER INSIGHT.
BETTER AT UNDERSTANDING 
OUR CUSTOMERS.
BETTER CUSTOMER OUTCOMES.
One of our Just behaviours we ask all of our colleagues to embrace is 
called ‘for the customer’ (you can read more about our behaviours in 
the colleagues and culture section). All of our colleagues understand 
and prioritise putting our customers first, delivering outstanding 
service, designing solutions and services to ensure our customers 
receive great experiences and outcomes. To meet our ambitious 
growth agenda, we equip our colleagues across the Group with deep 
insight into our customers and target customers lives.
Each year we originate a wide variety of research programmes that 
help us get closer to our customers. We get help to solve customer 
problems, validate ideas we have about developing new solutions, 
and test how we can improve our communications and services. 
This year, in addition to our problem-solving research activity, 
we commissioned two highly significant consumer research studies 
focused into the lives of individuals and families belonging to the 
baby boomer generation and generation x. These two generations 
represent the significant majority of the people we strive to serve. 
As the retirement specialist, its crucial we go deeper to uncover the 
full technicolour of their lives and what’s important to them. From 
health to wealth, work life to family life, personality, values, social 
views, lifestyle and much more.
Equipping our colleagues with this deep insight helps to satisfy 
another one of our Just behaviours which we call curious. 
We encourage curiosity to support our teams to explore, 
challenge and grow so they can better help our customers.
GenVoices.co.uk
We help people achieve a better later life. That’s our 
purpose and why we exist. To ensure we better fulfil 
our purpose we’ve been investing to better understand 
the lives of the people we strive to serve.
Just Group plc  |  Annual Report and Accounts 2024
24

#GenVoices   #JustasktheGenXperts
SHARING OUR INSIGHT TO SUPPORT 
OUR BUSINESS PARTNERS
As the retirement expert, our business partners ask us to help them 
understand the lives of people approaching, at and in-retirement. 
We work together to develop solutions and solve problems for 
customers. We love talking about customers. It’s a currency that 
transcends industries and unifies us as we develop our partnerships 
with other organisations. 
We are sharing some of this insight from our two new consumer 
segmentation studies through our new website GenVoices.co.uk. 
Our first campaign started in early 2025 revealing the six never-
before-seen audience segments that reveal diverse aspirations, 
concerns and lifestyles within the generation x cohort. 
The campaign highlights the gadgets, objects, and culture that 
generation x grew up with, offering a witty reminder of how much 
has changed over their lifetime. These nostalgic and playful 
references create an emotional connection that sparks curiosity and 
drives engagement. They also serve as a reflection of how generation 
x has evolved and transformed over the decades.
We are encouraging engagement and discussion across the industry 
and into wider territories and you may spot us promoting our insight 
through digital channels and physically at a range of events. We are 
rolling out new interactive data tools, video content, social posts 
and digital advertising, focusing on themes within the research, 
like family matters, shopping habits and approaches to finances. 
The campaign line ‘Just Ask The GenXperts’ reflects our commitment 
to finding fresh insights through new research. Our insight into baby 
boomers will be added to GenVoices during 2025.
BIGGER. BETTER. BRIGHTER. 
To fulfil our purpose and strengthen our position as the retirement 
expert we’ve embraced the spirit of this year’s annual report. We’re 
becoming better at understanding the lives of our target customers 
so we can better meet their needs and deliver bigger, better and 
brighter outcomes for those we strive to serve.
To meet our ambitious 
growth agenda, we equip 
our colleagues across the 
Group with deep insight 
into our customers and 
target customers lives.”
25
Strategic Report
Governance
Financial Statements

2024
2024
2024
2023
2023
2023
2022
2022
2022
£5,308m
£460m
£504m
£3,893m
£355m
£377m
£3,131m
£266m
£257m
LINK TO STRATEGIC PRIORITIES
LINK TO STRATEGIC PRIORITIES
LINK TO STRATEGIC PRIORITIES
Measured against our strategic priorities
financial KEY PERFORMANCE INDICATORS
The Board has adopted the following metrics, which are 
considered to give an understanding of the Group’s 
underlying performance drivers. These measures are 
referred to as key performance indicators (“KPIs”).
Retirement
income SALES 
(SHAREHOLDER FUNDED)1
£5,308m
Retirement Income sales (shareholder funded) 
include DB, GIfL and Care premiums written and 
are a key measure of the Group’s performance 
that demonstrates the Group’s ability to grow 
shareholder value. 
In 2024, Retirement Income sales (shareholder 
funded) increased by 36% to £5.3bn as prior 
investment in capability and market positioning 
enabled us to take advantage of multiple growth 
opportunities available. 
NEW BUSINESS PROFIT1
£460m
Underlying 
OPERATING PROFIT1
£504m
New business profit represents the profit generated 
from new business written in the year and is 
significant in assessing business performance. 
New business profit increased by 30% driven by 
the increase in Retirement Income volumes. 
New business profit is reconciled to underlying 
operating profit in the Business Review.
Underlying operating profit is a core performance 
metric on which we measure the year to year 
performance of the business. 2024 Underlying 
operating profit significantly exceeded our target 
to double underlying operating profit in five years 
compared to the 2021 base (£211m). Underlying 
operating profit growth was up 34% driven by both 
new business and in-force profits.
Underlying operating profit is reconciled to IFRS profit 
before tax in the Business Review.
The Board keeps KPIs under review to ensure 
they continue to reflect the Group’s priorities 
and strategic objectives. Our KPI for sales 
measures performance against our growth 
ambitions to deliver our strategic priority to 
Grow through innovation. Monitoring KPIs for 
Tangible net asset value and Capital Coverage 
Ratio provide measures of our financial 
strength and combined with the profit, Return 
on equity and capital KPIs, enables the Group 
to monitor performance against our strategic 
priority of sustainable growth.
Grow 
sustainably
Be Recommended 
by our customers3
Scale with 
Technology
Be Proud to Work 
at Just3
Reach New 
Customers
1	 Alternative performance measure, see page 30. See glossary on page 219 for definition.
2	 Solvency capital coverage ratios as at 31 December 2024 (estimated on a proforma basis) and 31 
December 2023 include a recalculation of transitional measures on technical provisions (“TMTP”) 
as at the respective dates. 
3	 Performance against our non-financial strategic priorities are included on page 62.
See our Strategic Priorities on p16
Just Group plc  |  Annual Report and Accounts 2024
26

2023
2024
2023
2024
2024
2024
2024
2024
2022
2022
2023
2023
2023
2023
2022
2022
2022
2022
£172m
 £113m
13.5%
15.3%
254p
1.3%
£23m
204%
£(494)m
10.3%
224p
0.9%
£57m
197%
199%
190p
1.9%
£34m
LINK TO STRATEGIC PRIORITIES
LINK TO STRATEGIC PRIORITIES
LINK TO STRATEGIC PRIORITIES
LINK TO STRATEGIC PRIORITIES
LINK TO STRATEGIC PRIORITIES
LINK TO STRATEGIC PRIORITIES
Return on equity1
15.3%
NEW business strain1
1.3%
IFRS PROFIT BEFORE TAX
£113m
SOLVENCY CAPITAL 
COVERAGE RATIO2
(Proforma)
204%
Tangible net asset 
value per share1
254P
Underlying Organic 
capital generation1
£23m
Return on equity is the measure used by management 
to monitor the Group’s generation of underlying 
operating profit from its tangible net asset base. 
In 2024, Return on equity increased as underlying 
operating profit after tax rose by 31%. 
Return on equity is based on underlying operating 
profit, which is reconciled to IFRS profit, and tangible 
net asset value, which is reconciled to IFRS total 
equity in the Business Review.
New business strain is a key measure of our pricing 
discipline, reflecting the amount of capital invested 
as a percentage of premium to write the new business 
volumes. It is assessed against our target of below 
2.5% of premium. 
Continued outperformance against target is driven 
by pricing discipline, risk selection and business mix. 
IFRS profit/(loss) before tax is the primary IFRS 
statutory KPI used by management to monitor the 
profit/(loss) before tax attributable to equity holders. 
We delivered £504m of underlying operating profit. 
After operating experience, assumption changes, 
strategic costs and various other non-operating items, 
and deferral of profit to CSM, the IFRS profit before 
tax was £113m (2023: £172m). The 2022 result was 
impacted by investment and economic losses, which 
did not (and are not expected to) repeat. 
Solvency capital and its trajectory is a key focus 
for the Board in capital and business planning. 
It expresses the regulatory view of the available 
capital as a percentage of the required capital.
In 2024, the capital coverage ratio rose, driven by 
higher interest rates and management actions. 
Proforma solvency capital coverage ratio is presented 
after the pre-funded debt repayment in February 
2025. The reconciliation to the regulatory capital 
position is explained in note 30.
Tangible net asset value represents the tangible net 
assets attributable to the shareholders and is our 
primary metric used to measure the increase 
in shareholder value delivered. 2024 TNAV has 
increased by 64p (34%) since 2022. 
Tangible net asset value is reconciled to IFRS total 
equity in the Business Review.
Underlying organic capital generation provides insight 
into the ongoing capital sustainability of the business. 
It is the amount of capital generated by the in-force 
business less the day to day running costs including 
expenses, finance costs and funding our ambitious 
growth plans through new business strain. 
The reduction in 2024 was due to a large proportion 
of cash generation being invested to write higher new 
business volumes. UOCG forms part of the movement 
in excess own funds in the Business Review.
27
Strategic Report
Governance
Financial Statements

Business Review
Our robust capital position 
and reduced sensitivities to 
market and other risks enable 
us to sustainably fund our 
ambitious growth plans from 
our own means.”
MARK GODSON Group Chief Financial Officer
DELIVERING 
COMPOUNDING 
GROWTH.
36p
Underlying Earnings Per Share
2023: 28p up 30%
2.5p
Dividend
2023: 2.08p per share up 20%
254p
Tangible Net Asset Value
2023: 224p per share
Just Group plc  |  Annual Report and Accounts 2024
28

We innovate, risk select and price with discipline, 
ensuring our business model delivers long-term value 
for customers and shareholders.
The Business Review presents the results of the Group for the 
year ended 31 December 2024, including IFRS and Solvency II 
(“SII”) information. 
The continued growth and success of the business is built on 
the foundation of our low capital intensity new-business model, 
supported by a strong and resilient capital base. In line with our 
investment strategy, we continue to diversify the asset portfolio by 
originating a wide variety of high quality investments. We remain 
focused on cost control across the business whilst specifically 
targeting investment in systems and people to enable the business 
to scale efficiently. As we innovate and further broaden our growth 
strategy, increased product development investment will be aligned 
to our purpose to help people achieve a better later life through the 
before, at, and in-retirement phases of life. 
SALES
During 2024, total retirement income sales grew 49% to £6.4bn (2023: 
£4.3bn), driven by continued strong momentum in both shareholder 
funded DB (up 43% to £4.3bn) and GIfL (up 16% to £1.0bn), further 
augmented by £1.1bn of DB Partner (funded reinsurance). 
Since the beginning of 2022, rising interest rates have accelerated the 
closure of, and in most cases eliminated, DB pension scheme funding 
gaps. During 2024, we wrote a record amount of DB new business, 
up 57% to £5,376m from 129 transactions (2023: £3,415m from 80 
transactions). Our consistent high level of activity translates into over 
one third of all market transactions that have occurred over the past 
three years. Prior investment in our proposition and early positioning 
enabled Just to take advantage of the strong market demand as 
rates rose. In November 2024, Just announced that it had completed 
its largest transaction to date, a £1.8bn deal with the G4S pension 
scheme. This complex, multi-faceted transaction demonstrated 
our structuring and operational capabilities, with Just now actively 
quoting and participating in the large transaction segment (£1bn+), 
in addition to being a major participant in the up to £1bn transaction 
size part of the market. Combined, this translated into an 11% 
market share by value of a £47bn DB market in 2024 (source: ABI, 
Just analysis). We expect the strong momentum in all segments to 
continue in 2025 and beyond, with multiple small, medium and large 
opportunities available as corporates of all sizes choose to offload 
legacy and complex DB pension risk to insurers. Despite record 
market volumes in recent years, we estimate that only c.20% of the 
£1.1tn DB market opportunity has transferred across to insurers thus 
far. In October 2024, LCP1 re-affirmed their forecast that £400-600bn 
of DB Buy-in/Buy-out transactions could transact over the decade to 
2033, of which c.£300bn could transact in the first five years (2024 to 
2028 inclusive). The forecasts demonstrate the growth opportunity 
available to drive material increases in shareholder value. 
Our Retail business also had a strong 2024, as the market continues 
to benefit from higher and more normalised long-term interest rates, 
which directly increase the GIfL customer rate on offer. This increases 
the attractiveness of a guaranteed income relative to other forms 
of retirement income. The customer rate can be further improved 
through bespoke medical underwriting, in which Just is a market 
leader. During 2024, we continued to maintain pricing discipline 
and selectively wrote £1,033m of GIfL/Care new business, up 16% 
(2023: £894m), in a buoyant market. 
Our market insight allowed us to tactically choose the most 
profitable risks and allocate the available capital budget to those 
opportunities. Furthermore, the introduction of the FCA’s Consumer 
Duty and findings from the FCA’s thematic review into retirement 
income advice, are leading to increased adviser conversations on the 
importance of considering guaranteed solutions to help customers 
achieve their objectives. Regulatory pressure, technology tools and 
consolidation into larger advice networks are driving new trends 
in distribution, as advisers respond to the changing needs of their 
customers as they decumulate in the spending phase of retirement. 
We see a multi-decade opportunity as an increasing proportion of 
the population reach retirement age with larger pension pots, driven 
by auto-enrolment. 
1 	 LCP: “Reaching cruising altitude” – October 2024
PROFIT
In 2024, underlying operating profit was £504m (2023: £377m), up 
34%, thereby significantly exceeding guidance of doubling 2021’s 
£211m underlying operating profit over five years, achieving the 
target in three years instead. 
Prior investment, market insight and strong demand for our products 
enabled us to write high volumes of new business at an efficient 
capital strain. Shareholder funded Retirement Income sales at 
£5,308m, were 36% higher (2023: £3,893m). New business profit 
was up 30% at £460m (2023: £355m), translating to a new business 
margin of 8.7% (2023: 9.1%) on shareholder funded premiums. 
As expected, new business margin was a little lower and reverted 
to its medium term average due to business mix and tighter credit 
spreads compared to the prior year, where we had outperformed. 
Buoyant markets in both of our business lines supported active risk 
selection, and we are increasingly benefiting from operational gearing 
and systems investment. Growth of the in-force book of business 
together with continued higher and more normalised interest rates 
during 2024 boosted the return on surplus assets, thereby increasing 
in-force operating profit, up 24% to £236m (2023: £191m). Finance 
costs were stable at £69m, and we invested £25m (2023: £17m) in 
development expenditure regarding new systems and processes to 
scale the business efficiently for the future. We delivered a 15.3% 
Return on equity and underlying earnings per share of 36p (2023: 
13.5% and 28p respectively). 
We incurred negative operating experience, the cost of strengthening 
the maintenance expense basis, together with strategic costs as we 
invest to develop new customer propositions. These were partially 
offset by investment and economic profits and adjustments for items 
accounted for in equity, resulting in an adjusted profit before tax of 
£482m (2023: £520m). After allowing for the deferral of profit into the 
CSM balance sheet reserve, the IFRS profit before tax is £113m (2023: 
£172m). This decrease primarily reflects lower positive investment 
and economic variances of £18m (2023: £92m) primarily due to lower 
asset trading and other variances, and a smaller decrease in credit 
spreads in 2024 compared to 2023, as explained on page 33. 
INCREASING SHAREHOLDER VALUE
Buoyant markets in both of our business lines drive volumes, which 
combined with Just’s strong pricing discipline, market insight and 
business mix determine the new business margin, and therefore 
the shareholder value we create through new business. In addition, 
we prudently reserve for credit default and other risks, and release 
the excess provisions and profits earned as the existing book of 
business unwinds, together with the return earned on surplus assets 
into in-force profits. 
29
Strategic Report
Governance
Financial Statements

Business Review continued
Each year, the upfront profit delivered from new business increases 
the Contractual Service Margin (“CSM”) reserve, offset by the profits 
earned as we pay the customer pensions due on business written 
in prior years. Our CSM store of value (post-tax) grows strongly as 
the volume of new business added each year far outweighs the 
amount of customer payments. When added to equity attributable 
to shareholders (excluding intangible assets), Just’s Adjusted Equity 
or Tangible Net Assets is 254p per share (31 December 2023: 224p 
per share), on which we are earning a 15.3% return (2023: 13.5%), 
greater than our 12% Return on Equity target. The internal rate 
of return (“IRR”) on shareholder capital invested in new business 
remains above our “mid-teen” target, as available capital is tactically 
allocated to exploit the opportunities available – both today and in 
the future. 
CAPITAL
The Group’s estimated Solvency II capital coverage ratio has 
increased to 204%³ (31 December 2023: 197%) as the capital position 
benefited from management actions and rising interest rates. In-
force surplus after TMTP amortisation was up 6% to £178m (2023: 
£168m), and over the medium term is expected to grow in line with 
asset growth. Underlying organic capital generation (“UOCG”) was 
£23m (2023: £57m), as we continue to invest the majority of cash 
generation into funding new business growth. Within this, the £71m 
capital strain from writing the increased level of new business was 
1.3% of premium (2023: £35m and 0.9% of premium), well within our 
target of 2.5% of premium and ahead of the 1.5% average over the 
past five years. This low new business strain reflects continued strong 
pricing discipline, focused risk selection and our ability to originate 
increasing quantities of high-quality illiquid assets. Management 
actions and other items contributed a further £58m (2023 £69m), 
leading to £81m of organic capital generation (2023: £126m). In 2024, 
we paid a £23m shareholder dividend. We continue to closely monitor 
and prudently manage our risks, including interest rates, inflation, 
currency, residential property and credit. The Solvency II sensitivities 
are set out in the Capital Management section of the Business Review. 
Following the UK’s exit from the European Union, over the past two 
years, all proposed stages of the new Solvency UK capital regime have 
been fully implemented. The Prudential Regulation Authority (“PRA”) 
implemented the more straightforward items including a significant 
reduction in risk margin for life insurance business at the end of 2023, 
with revisions to the matching adjustment (“MA”) rules to increase 
investment flexibility and the reforms in relation to fundamental 
spread applied during 2024. In the second half of 2025, we expect the 
PRA to publish the results of an industry wide life insurance stress test 
(“LIST”). LIST will apply to a shortlist of UK life insurers and include 
one core scenario and two additional exploratory scenarios that build 
on the first. The results of the core scenario will be published at an 
individual firm level. 
OUTLOOK 
The trajectory of central bank interest rates will be dependent on 
how new government policies and wider macro and geopolitical 
forces impact the future level of inflation. These external forces 
have a negligible impact on the Group’s business model, with the 
normalisation of long-term interest rates continuing to drive demand 
for our products. Our positioning, reputation and capabilities, 
including investments in our people enable us to continue to strongly 
execute as we take advantage of the multiple growth opportunities 
in our chosen markets. 
We have a strong and resilient capital base, with a low-strain 
business model that is generating sufficient capital on an underlying 
basis to fund our ambitious growth plans, whilst also paying a 
progressive shareholder dividend that is expected to grow over time.
ALTERNATIVE PERFORMANCE MEASURES AND 
KEY PERFORMANCE INDICATORS
The Group uses a combination of alternative performance measures 
(“APMs”) and IFRS statutory performance measures. The Board 
believes that the use of APMs gives a useful insight into the 
underlying performance of the Group. 
The Directors have concluded that the principles used as a basis for 
the calculation of the APMs remain appropriate. Just Group has been 
growing strongly for a number of years and regards the writing of 
profitable new business contracts as a key objective for management. 
As a result, in management’s view, the use of a performance measure 
which includes the value of profits deferred for recognition in future 
periods is a useful alternative to IFRS profits under IFRS 17 which 
exclude the deferred profits from new business sales.
Further information on our APMs can be found in the glossary, 
together with a reference to where the APM has been reconciled to the 
nearest statutory equivalent. KPIs are regularly reviewed against the 
Group’s strategic objectives, no changes have been made in 2024. 
The Group’s KPIs are discussed in more detail on the following pages.
The Group’s KPIs are shown below:
2024
2023
Change
Retirement Income sales 
(shareholder funded)1
£5,308m
£3,893m
36%
New business profit1
£460m
£355m
30%
Underlying operating profit1
£504m
£377m
34%
IFRS profit before tax
£113m
£172m 
(34)%
Return on equity1
15.3%
13.5%
+1.8pp
Tangible net asset value 
per share1
254p
224p
+30p
New business strain1 
(as % of premium)
1.3%
0.9%
+0.4pp
Underlying organic capital 
generation1
£23m
£57m
(60)%
Solvency capital coverage ratio2,3
204%
197%
+7pp
1	 Alternative performance measure, see glossary for definition. 
2	 Solvency capital coverage ratios as at 31 December 2024 (estimated) and 31 December 
2023 include a recalculation of TMTP at the respective dates.
3	 2024 capital position is presented on a proforma basis after the impact of the February 
2025 repayment of Tier 3 subordinated debt.
Just Group plc  |  Annual Report and Accounts 2024
30

TANGIBLE NET ASSETS/RETURN ON EQUITY (UNDERLYING)
The return on equity in the year to 31 December 2024 was 15.3% 
(2023: 13.5%), based on underlying operating profit after attributed 
tax of £378m (2023: £288m) arising on average adjusted tangible net 
assets of £2,475m (2023: £2,133m). Tangible net assets are reconciled 
to IFRS total equity as follows:
31 December 
2024
£m 
31 December 
2023 
£m
IFRS total equity attributable to ordinary 
shareholders
924
883
Less intangible assets
(40)
(41)
Tax on amortised intangible assets
1
2
Add back contractual service margin
2,328
1,959
Adjust for tax on contractual service margin
(578)
(488)
Tangible net assets
2,635
2,315
Tangible net assets per share
254p
224p
Return on equity % (underlying)
15.3%
13.5%
UNDERLYING OPERATING PROFIT 
Underlying operating profit is a core performance metric on which 
we measure the year to year performance of the business. It includes 
the value of profits deferred for recognition in future periods. 
Underlying operating profit captures the performance and running 
costs of the business including interest on the capital structure, but 
excludes operating experience and assumption changes, which by 
their nature are less predictable and can vary substantially from 
period to period. 
2024 underlying operating profit grew by 34% to £504m (2023: 
£377m), as we strongly outperformed against both the prior year 
and our profit growth target. We set the 15% per annum profit 
growth target from the 2021 baseline (£211m), and significantly 
outperformed a more than doubling of underlying operating profit 
in three years instead of five.
Year ended
31 December 
2024
£m
Year ended
31 December 
2023
£m
Change
%
New business profit
460
355
30
CSM amortisation
(71)
(62)
15
Net underlying CSM increase
389
293
33
In-force operating profit
236
191
24
Other Group companies’ 
operating results¹
(17)
(15)
13
Development costs and other¹
(35)
(24)
46
Finance costs
(69)
(68)
1
Underlying operating profit2
504
377
34
1	 The classification of costs within Other group companies operating results and 
Development costs and other has been aligned with the presentation in Solvency II.
2	 See reconciliation to IFRS profit before tax further in this Business Review.
NEW BUSINESS PROFIT
New business profit was up 30% at £460m (2023: £355m) driven by 
36% increase in shareholder funded Retirement Income sales to 
£5.3bn (2023: £3.9bn). Despite the significantly higher volumes, we 
continued to focus on risk selection, which combined with strong 
pricing discipline, market insight and internally originating increasing 
quantities of illiquid assets all contributed towards offsetting the 
headwind of tighter credit spreads. New business margin decreased 
to 8.7% (2023: 9.1%), but was in-line with the recent average. 
MOVEMENT IN CSM 
The total movement in CSM represents the net underlying increase of 
profit deferral in CSM during the year before any transfers to CSM in 
respect of operating experience and assumption changes recognised 
in the current year. 
The new business profit of £460m deferred in CSM is three times 
higher than the CSM in-force release (£154m). This provides a healthy 
level of replacement profit, and demonstrates the value of new 
business written during the year relative to the CSM release from 
existing business. This strong growth dynamic increases the CSM 
store of value, which predictably releases into the recurring in-force 
profit in future years.
CSM amortisation is the release from the CSM reserve into profit as 
services are provided, net of accretion (unwind of discount) on the 
CSM reserve balance (see below). £71m of net CSM amortisation 
(2023: £62m) is a £154m release of CSM into profit, offset by £83m 
of interest accreted to the CSM. The £154m CSM release into profit 
(2023: £129m) represents 6.2% (2023: 6.2%) of the CSM balance 
immediately prior to release. 
Accretion at locked in rates on the CSM balance was £83m (2023: 
£67m), adding 3.4% (2023: 3.4%) to the CSM. The rate of accretion 
reflects the interest rates locked in on IFRS 17 transition and 
prevailing rates for subsequent new business written. 
IN-FORCE OPERATING PROFIT
In-force operating profit represents investment returns earned on 
surplus assets, the release of allowances for credit default, CSM 
amortisation, release of risk adjustment allowance for non-financial 
risk and other items. Taken together, these are the key elements of 
the operating profit from insurance activities on an IFRS 17 basis.
Year ended
31 December 
2024
£m
Year ended
31 December 
2023
£m
Change
%
Investment return earned on 
surplus assets
133
100
33
Release of allowances for 
credit default
29
28
4
CSM amortisation
71
62
15
Release of risk adjustment for 
non-financial risk/Other
3
1
n/a
In-force operating profit
236
191
24
The in-force operating profit increased by 24% to £236m (2023: 
£191m), driven by a significant increase in investment return, as 
a result of a greater amount of surplus assets. The higher release 
of allowance for credit default reflects growth in the investment 
portfolio that backs the insurance guarantees we provide to our 
customers. Increase in CSM amortisation is due to growth in the 
CSM release offset by the higher accretion as noted earlier.
OTHER GROUP COMPANIES’ OPERATING RESULTS
Other Group companies operating results of £17m (2023: £15m) 
include the net cost of corporate and proposition related initiatives in 
the HUB group of businesses and the Group’s holding companies. This 
reflects the Group’s commitment to investing in delivery against our 
longer-term strategic priorities.
31
Strategic Report
Governance
Financial Statements

business review continued
When combined with our proven ability to originate high-quality 
illiquid assets, shareholder capital invested in new business adds 
substantially to increasing existing shareholder value.
Shareholder funded DB sales at £4,275m (2023: £2,999m) were up 
43%, as we were consistently busy throughout the year. In November, 
we announced our largest DB transaction to date at £1.8bn with the 
G4S pension scheme, comprising a full scheme Buy-in with c.22,500 
pensioner and deferred members. In writing this transaction, 
we demonstrated our extensive structuring and operational 
capabilities, including our large deal framework and DB Partner 
(funded reinsurance) proposition to reinsure all of the investment and 
longevity risks on 60% of the deal, with the remaining 40% subject 
to our existing reinsurance structures on new business. The upfront 
origination fee received from our external reinsurance partner 
partially offsets the new business strain incurred on the £4.3bn of 
DB new business funded by Just’s shareholders. Transactions of 
this type are additive to Just’s core shareholder funded business by 
generating incremental fee income, while being repeatable, scalable 
and providing optionality going forward. Adding both shareholder 
funded and partner sales, DB wrote £5,376m of new business, up 57% 
year on year (2023: £3,415m), representing an 11% share of a £47bn 
DB market in 2024 (source: ABI, Just analysis).
In 2024, we completed 129 deals, of which 120 were below £100m 
in transaction size. Prior investment in our proposition and early 
positioning enabled Just to take advantage of the very strong market 
demand, particularly for small transactions, which are typically 
less hedged to interest rates. Over the past three years, Just has 
completed 265 transactions, representing over a third of all deals 
written in the market during that time. As part of our proposition to 
EBCs (employee benefit consultants), trustees, and scheme sponsors, 
we are always available to service and quote for schemes of all sizes, 
as evidenced from our consistently high activity levels. Our whole of 
market offering is demonstrated by the 2024 transaction range from 
£0.5m (our smallest to date) to £1.8bn (our largest to date). 
We maintained our leadership position in the less than £100m 
transaction size segment, writing £1.8bn of business (2023: £1.4bn), 
with a further £1.7bn from the £100m-£1bn medium transaction size 
segment. Combined, we estimate that this resulted in a c.20% market 
share by value in the up to £1bn transaction size part of the market, 
a doubling over the past three years. Due to schemes improved 
funding position, there are now increased opportunities in the large 
deal transaction size segment (£1bn plus), as per 2024’s £1.8bn G4S 
transaction, where we will continue to actively quote and selectively 
participate. Our proprietary bulk quotation and price monitoring 
service, (“Beacon”), continues to grow in popularity with over 350 DB 
schemes now onboarded. Demonstrating the success of the service, 
all major EBCs completed a transaction during the year, reflecting its 
universal adoption across the industry. Beacon provides access to the 
DB de-risking market for trustees, accelerates transaction flow for EBCs 
by providing a streamlined process and provides a steady source of 
completions for Just. Recent examples include a £0.8m DB transaction 
with a charity, an £8m scheme that had been price monitored since 
2021, before interest rates rose, and a £30m scheme where we 
transacted only six weeks after first receiving the member data – a 
unique turnaround time due to our talented people, client focussed 
culture, systems infrastructure and streamlined processes. 
GIfL sales were up 16% to £1,033m (2023: £894m). A strong 
foundation from the first half, together with continued market 
strength in the second half enables us to utilise our market leading 
medical underwriting to risk select more profitable and niche 
segments of a larger individual GIfL market. Due to the higher 
customer rates now on offer, advisers and customers are positively 
inclined to use guaranteed income in their retirement planning. 
The introduction of the FCA’s Consumer Duty in July 2023 and the 
findings from the FCA’s thematic review into retirement income 
advice published in March 2024 are leading advisers to re-examine the 
importance of considering guaranteed solutions to help customers 
achieve their objectives.
DEVELOPMENT COSTS AND OTHER 
Development costs and other include development costs of £25m 
(2023: £17m) and £10m of other items (2023: £7m). Development 
costs relate to investment in systems capability, in addition to 
various business line and functional transformation. This investment 
will enable Just to continue to grow efficiently allowing us to 
increasingly benefit from operational gearing, while managing our 
risks and delivering products and services to our customers and 
business partners through the latest technology. 
FINANCE COSTS 
Finance costs are stable at £69m (2023: £68m). These include the 
coupon on the Group’s Restricted Tier 1 notes, as well as the interest 
payable on the Group’s Tier 2 and Tier 3 notes. 
Due to favourable market conditions, in September 2024, the Group 
prudently refinanced its £250m Tier 2 (callable from October 2025) 
and £155m Tier 3 (repaid in February 2025) into a single £400m 
Tier 2 bond, while extending maturity to 2035. A larger and more 
liquid bond has expanded the pool of investors available to Just, 
which improved pricing, while also acting as a reference point for 
future issuance.
Reflecting growth in the balance sheet and our ambitious growth 
plans for the future, in June 2024, we exercised our ability to increase 
the £300m revolving credit facility to £400m, while extending it to 
June 2027. The facility is provided by eight banks and has not been 
drawn upon since inception. 
On a statutory IFRS basis, the Restricted Tier 1 coupon is accounted 
for as a distribution of capital, consistent with the classification of 
the Restricted Tier 1 notes as equity, but the coupon is included as 
a finance cost on an underlying and adjusted operating profit basis.
RETIREMENT INCOME SALES
Year ended
31 December 
2024
£m
Year ended
31 December 
2023
£m
Change
%
Defined Benefit De-risking 
Solutions (“DB”)1
4,275
2,999
43
Guaranteed Income for Life 
Solutions (“GIfL”)2
1,033
894
16
Retirement Income sales 
(shareholder funded)
5,308
3,893
36
DB Partner (funded reinsurance)1 
1,101
416
165
Total Retirement Income sales
6,409
4,309
49
1	 Adding the DB shareholder funded and Partner business leads to total DB de-risking 
sales volumes of £5,376m (2023: £3,415m). 
2	 GIfL includes UK GIfL, South Africa GIfL and Care Plans.
The structural drivers and trends in our markets underpin our 
confidence that we can continue to deliver attractive returns and 
growth rates over the long-term. We are extremely well positioned to 
take advantage of the growth opportunities available in both of our 
chosen markets. Over the past three years, rising interest rates have 
accelerated the closure of, and in most cases eliminated, DB pension 
scheme funding gaps. Therefore, more of our target schemes are able 
to begin the process to be “transaction ready”, accelerating business 
into our short/medium-term pipeline that previously would have been 
expected to transact in the second half of the decade. The retail GIfL 
market is also buoyant, driven by the customer rate available and 
advisers shopping around in the Open market. The level of long-term 
interest rates directly influences the customer rate we can offer, 
which is further augmented by individual medical underwriting. 
This increases the value of the guarantee to customers, making 
the product more attractive relative to other forms of retirement 
income. We will take advantage of this very strong market backdrop 
through our low-strain new business model, which enables us to fund 
our ambitious growth plans through the Group’s cash generation. 
Just Group plc  |  Annual Report and Accounts 2024
32

In recognition of our consistent level of customer service and 
excellence, in November, at the FT Financial Adviser Service Awards 
(“FASA”), Just won its 20th consecutive five star award in the 
Pensions and Protection Providers category, and five star award for 
the 15th time in the Mortgage Providers category. In both categories, 
Just scored particularly highly on product support, product 
knowledge, communications and reliability. This consistent high level 
of service was achieved even as business volumes grew strongly 
in 2023 and 2024, and is a testament to the dedication from the 
customer service and business development teams.
LIFETIME MORTGAGES ADVANCES 
2024 internally funded lifetime mortgage advances were £326m 
(2023: £164m). In 2024, the LTM market fell by 11% to £2.3bn, but 
began to stabilise towards the end of the year. We continue to be 
selective, and use our market insight and distribution to target 
certain sub-segments of the market. LTMs remain an attractive 
asset class, however, in a higher interest rate environment, the 
capital charge attaching to the NNEG risk becomes onerous and 
hence we carefully monitor the loan to value and borrower age at 
inception. Prior investment in LTM digital capabilities and proposition 
has been well received by financial advisers, resulting in retention 
of our five star service award, as mentioned above.
RECONCILIATION OF UNDERLYING OPERATING PROFIT 
TO IFRS PROFIT BEFORE TAX
Year ended
31 December 
2024
£m
Year ended
31 December 
2023
£m
Underlying operating profit1
504
377
Operating experience and 
assumption changes
(37)
52
Adjusted operating profit before tax1
467
429
Investment and economic movements
18
92
Strategic expenditure
(23)
(17)
Adjustment for transactions reported 
directly in equity in IFRS
20
16
Adjusted profit before tax1
482
520
Deferral of profit in CSM
(369)
(348)
Profit before tax
113
172
1	 Alternative performance measure, see glossary for definition. 
OPERATING EXPERIENCE AND ASSUMPTION CHANGES
As usual, the Group carried out a full basis review in December 
2024, and has updated its longevity reserving using the CMI 2023 
mortality tables (2023: CMI 2022). Assessment of the longer-term 
impact of the pandemic on the population continues to evolve. 
Our year end assumptions reflect our expectation that longer term 
mortality rates are predicted to be marginally higher than previously 
as challenges over NHS funding, retention of healthcare staff and 
insufficient investment mean that future healthcare capacity could 
be insufficient to meet increased demand from an ageing, 
growing population. 
Operating experience and assumption changes were £(37)m (2023: 
£52m release). The Group reported negative operating experience of 
£14m in 2024 (2023: negative £10m). Assumption changes resulted 
in a £(23)m strengthening (2023: £62m reserve release), and were 
primarily driven by a strengthening of the Group’s maintenance 
expense assumption. Sensitivity analysis is shown in notes 16 and 22, 
which sets out the impact on the IFRS results from changes to key 
assumptions, including mortality, expenses and property. 
INVESTMENT AND ECONOMIC MOVEMENTS
Year ended
31 December 
2024
£m
Year ended
31 December 
2023
£m
Change in interest rates
1
(5)
Narrower/(Wider) credit spreads
6
44
Property growth experience
(22)
(13)
Other
33
66
Investment and economic movements
18
92
Investment and economic movements were positive at £18m (2023: 
£92m). Movements in risk free rates have had a negligible effect due 
to the revised hedging strategy that was first implemented in the 
latter part of 2022 and continued into 2023 and 2024. This includes 
the purchase of £4.0bn (2023: £2.5bn) of long dated gilts held at 
amortised cost under IFRS. This approach has almost eliminated the 
IFRS exposure1 whilst also containing our Solvency II sensitivity to 
future interest rate movements (see estimated Group Solvency II 
sensitivities below). 
Credit spreads further narrowed during 2024 leading to a positive 
£6m movement (2023: credit spreads narrowed leading to a positive 
movement of £44m). The LTM portfolio property growth performed a 
little below the 3.3% annual long-term property growth assumption 
(2023: 3.3% annual property growth assumption), resulting in a 
negative variance. Other includes positives from corporate bond 
default experience, investment return on surplus assets being above 
the assumption allowed for in the in-force operating profit, offset by 
lower asset trading and other variances.
1 	 See note 22 for interest rate sensitivities, with a 100 bps increase in interest rates 
resulting in an increase in pre-tax profit of £19m and a 100 bps decrease in interest 
rates resulting in a decrease in pre-tax profit of £(24)m.
STRATEGIC EXPENDITURE
Strategic expenditure was £23m (2023: £17m). This included 
increased investment to scale and bring to market various retail 
related propositions, corporate project costs and costs in relation to 
the implementation of Consumer Duty, Solvency UK reforms, and the 
internal model update. 
33
Strategic Report
Governance
Financial Statements

UNDERLYING EARNINGS PER SHARE 
Underlying EPS (based on underlying operating profit after attributed 
tax) has increased to 36.3 pence (2023: 27.9 pence). 
Year ended
31 December 
2024
Year ended
31 December 
2023
Underlying operating profit (£m)
504
377
Attributable tax (£m)
(126)
(89)
Underlying operating profit after 
attributable tax (£m)
378
288
Weighted average number of shares 
(million)
1,040
1,032
Underlying EPS1 (pence)
36.3
27.9
1	 Alternative performance measure, see glossary for definition. 
EARNINGS PER SHARE
Earnings per share (based on net profit after tax, see note 10) 
has decreased to 6.5 pence (2023: 11.3 pence). This includes any 
operating experience and assumption changes, the non-operating 
items and deferral of profit to the CSM reserve, and reflects the 
IFRS 17 statutory profit.
Year ended
31 December 
2024
Year ended
31 December 
2023
Profit before tax (£m)
113
172
Tax (£m)
(33)
(43)
Profit attributable to equity holders 
of Just Group Plc (£m)
80
129
Coupon payments in respect of 
Tier 1 notes (net of tax) (£m)
(12)
(12)
Earnings (£m)
68
117
Weighted average number of shares 
(million)
1,040
 1,032
EPS (pence)
6.5
11.3
CAPITAL MANAGEMENT
The Group’s proforma capital coverage ratio was 204% at 
31 December 2024, including a recalculation of transitional measures 
on technical provisions (“TMTP”) (31 December 2023: 197% including 
a recalculation of TMTP). The Solvency capital coverage ratio is a key 
metric and is one of the Group’s KPIs.
Unaudited
Proforma
31 December 
20241
£m
31 December 
20231,2
£m
Own funds
3,055
3,104
Solvency Capital Requirement
(1,494)
(1,577)
Excess own funds
1,561
1,527
Proforma Solvency capital coverage ratio3
204%
197%
1	 Includes a recalculation of TMTP.
2	 2023 capital position is the reported regulatory position as included in the Group’s 
Solvency and Financial Condition Report as at 31 December 2023.
3	 2024 capital position is presented on a proforma basis after the impact of the February 
2025 repayment of Tier 3 subordinated debt. As reported in Note 30 the capital ratio 
at 31 December 2024 was 211% prior to this repayment. The 2024 capital position is 
estimated.
The Group has approval to apply the matching adjustment and TMTP 
in its calculation of technical provisions and uses an internal model 
to calculate its Group Solvency Capital Requirement (“SCR”). 
In July 2024, the Group received approval to expand the scope of 
its revised internal model, and applied it to include the Partnership 
business from 30 September 2024, which previously had its capital 
requirement calculated using Standard Formula. The application of a 
full internal model from this date has led to increased diversification 
benefits between the Group’s two life companies, which has 
resulted in a reduction in SCR. This one-off effect accounted for 6% 
of the increase in the capital coverage ratio, and is included in the 
management actions and other items line in the Movement in Excess 
Own Funds analysis below.
MOVEMENT IN EXCESS OWN FUNDS1
The business is delivering sufficient cash generation, which 
augmented with management actions, supports the deployment of 
capital to capture the significant growth opportunity available in our 
chosen markets, provide returns to our capital providers and further 
investment in the strategic growth of the business.
The table below analyses the movement in excess own funds, in the 
year to 31 December 2024.
Unaudited
Year ended
31 December 
2024
(Proforma)
£m
Year ended
31 December 
2023
£m
Opening excess own funds at 1 January
1,527
1,370
Operating
In-force surplus net of TMTP amortisation
178
168
Financing costs
(48)
(49)
Group and other costs
(11)
(8)
Cash generation2 
119
111
New business strain3
(71)
(35)
Development costs and other
(25)
(19)
Underlying organic capital generation2 
23
57
Management actions and other items
58
69
Total organic capital generation2
81
126
Non-operating 
Strategic expenditure
(17)
(13)
Dividends
(23)
(19)
Economic movements
49
(22)
Regulatory changes
(42)
109
Capital actions4
 (14)
(24)
Proforma closing excess own funds 
1,561
1,527
1	 All figures are net of tax and include a formal recalculation of TMTP where applicable. 
2	 Alternative performance measure, see glossary for definition. Definition of cash 
generation has been revised in the year and development costs and other are now 
stated outside of this measure. 2023 cash generation has been restated.
3	 New business strain calculated based on pricing assumptions.
4	 Capital actions are the effect of Tier 2 buyback (2023 and 2024) together with the 
proforma impact of the February 2025 Tier 3 repayment) and includes the positive 
effect (if any) from release of Solvency tiering restrictions.
business review continued
Just Group plc  |  Annual Report and Accounts 2024
34

UNDERLYING ORGANIC CAPITAL GENERATION AND 
NEW BUSINESS STRAIN 
The Group is focused on sustainable growth, whereby the various 
costs of the business including TMTP amortisation, finance and other 
costs, and new business strain is funded through the cash generation 
from the existing in-force book. In 2024, we have delivered £23m 
of underlying organic capital generation (2023: £57m), as the 36% 
increase in shareholder funded new business led to a higher amount 
of new business strain. Management actions and other items, 
including the impact of the move to a full internal model, increased 
the capital surplus by £58m (2023: £69m). This led to a total of £81m 
from organic capital generation (2023: £126m).
In-force surplus after TMTP amortisation was up 6% to £178m, as 
growth in assets was offset by lower release from the risk margin 
reserve. The Solvency UK reforms led to a welcomed c.60% reduction 
in risk margin balance, which boosted the surplus by an upfront 
£107m in 2023, however, that prudent margin is no longer available 
to release annually into future capital generation. Group and other 
costs including non-life costs were £11m (2023: £8m), reflecting 
the non-insurance subsidiaries. Finance costs were flat at £48m. 
Cash generation available to support new business was £119m 
(2023: £111m). 
The Group continues to maximise the growth opportunities available 
to increase shareholder value. In 2024, due to writing £5.3bn of 
shareholder funded new business (2023: £3.9bn), new business 
strain increased to £71m (2023: £35m), which represents 1.3% of 
new business premium (2023: 0.9% of premium), well within our 
target of below 2.5% of premium, and outperforming the 5 year 
average (1.5%). This is due to a continued combination of focused 
risk selection and DB/GIfL business mix based on our market insight, 
pricing discipline, operational gearing and originating sufficient 
quantities of high-quality illiquid assets.
Development costs and other were £25m (2023: £19m).
NON-OPERATING ITEMS 
Changes in capital surplus were as follows. Together, economic 
movements summed to a £49m increase. This is derived from the 
£(10)m effect of the increase in long term interest rates at year end, 
but as the SCR fell more relative to the Own Funds, it resulted in a five 
percentage point increase in the capital coverage ratio. Property price 
growth experience was a little below the 3.3% long-term growth 
assumption, which led to a £(19)m decrease, while various economic 
and timing variances lead to a £78m increase. 
Payment of shareholder dividends during 2024 cost £23m, while 
strategic expenses reduced the capital surplus by a further £17m.
Regulatory changes relate to the Solvency UK reforms for matching 
adjustment attestation and other items as explained in note 30. 
Capital actions refer to the effect of raising £400m Tier 2 debt in 
September 2024, the proceeds of which were used to fully repay 
£250m (nominal) of Tier 2 debt in September/October 2024 and 
£155m (nominal) of Tier 3 debt in February 2025. There were no 
capital restrictions following the Tier 3 repayment or deferred tax 
assets in the proforma closing excess own funds. 
PROFORMA GROUP SOLVENCY II SENSITIVITIES
The property sensitivity for an immediate 10% fall in UK house prices 
has reduced to 6% (31 December 2023: 10%). This reduction has 
been driven by modelling refinements following implementation of 
the internal model on the Partnership business. We expect that a 
reduced LTM backing ratio on new business will contain the Solvency 
II sensitivity to house prices within risk appetite. The credit quality 
step downgrade sensitivity has slightly reduced due to credit spreads 
narrowing during the period, which decreases the cost of trading the 
10% of our credit portfolio3 assumed to be downgraded back to their 
original credit rating. 
Sensitivities to economic and other key metrics are shown in the 
table below.
Unaudited
At 31 December 2024
CCR
%
Excess own 
funds
£m
Proforma solvency coverage ratio/excess 
own funds at 31 December 20241,2,3,4
204
1,561
-50bps fall in interest rates 
(with TMTP recalculation)
(4)
59
+50bps increase in interest rates 
(with TMTP recalculation)
4
(59)
+100bps credit spreads 
(with TMTP recalculation)
11
106
Credit quality step downgrade5
(6)
(89)
-10% property values 
(with TMTP recalculation)6
(6)
(84)
-5% mortality 
(8)
(129)
1	 The sensitivities above are determined by applying stresses to single risk factors. 
Stresses to multiple risk factors at the same time can create more severe outcomes 
than on individual factors as reported above. 
2	 In all sensitivities the Effective Value Test (“EVT”) deferment rate is allowed to change 
subject to the minimum deferment rate floor of 3.5% as at 31 December 2024.
3	 The results do not include the impact of capital tiering restriction, if applicable.
4	 Sensitivities are applied to the reported proforma capital position which includes a 
TMTP recalculation.
5	 Credit migration stress covers the cost of an immediate big letter downgrade (e.g. AAA 
to AA or A to BBB) on 10% of all assets where the capital treatment depends on a credit 
rating (including corporate bonds, long income real estate/income strips; but lifetime 
mortgage senior notes are excluded). Downgraded assets are assumed to be traded 
to their original credit rating, so the impact is primarily a reduction in Own Funds from 
the loss of value on downgrade. The impact of the sensitivity will depend upon the 
market levels of spreads at the balance sheet date. In addition, for residential ground 
rents, the Group has identified that the impact of downgrading the entire portfolio to 
BBB would reduce Excess own funds (the capital surplus) by £22m and CCR% by two 
percentage points.
6	 After application of NNEG hedges.
RECONCILIATION OF IFRS EQUITY TO SOLVENCY OWN FUNDS
31 December 
2024
£m
31 December 
2023
£m
IFRS net equity
1,246
1,203
CSM
2,328
1,959
Goodwill
(34)
(34)
Intangibles
(6)
(7)
Solvency risk margin
(194)
(196)
Solvency TMTP1
409
637
Other valuation differences and 
impact on deferred tax
(1,316)
(1,059)
Ineligible items
(3)
(5)
Subordinated debt
643
619
Group adjustments
(18)
(13)
Solvency own funds1
3,055
3,104
Solvency SCR1
(1,494)
(1,577)
Proforma solvency excess own funds1,2
1,561
1,527
1	 Solvency capital coverage ratios as at 31 December 2024 and 31 December 2023 
includes a recalculation of TMTP.
2	 2024 capital position is presented on a proforma basis after the impact of the February 
2025 repayment of Tier 3 subordinated debt.
35
Strategic Report
Governance
Financial Statements

business review continued
RECONCILIATION FROM OPERATING PROFIT TO IFRS CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
The table below presents the reconciliation from the Group’s APM income statement view to the IFRS statement of comprehensive income 
for the Group.
Statutory accounts format
31 December 2024
Reported1
£m
Quote date 
difference2
£m
CSM 
deferral3
£m
Adjusted 
total4
£m
Insurance 
service 
result
£m
Net 
investment 
result
£m
Other 
finance 
costs
£m
Other 
income, 
expenses 
and 
associates
£m
PBT
£m
Alternative profit measure format
New business profit
460
2
(462)
–
CSM amortisation
(71)
71
–
Net underlying CSM increase
389
2
(391)
–
In-force operating profit:
Investment return earned on surplus assets
133
133
133
133
Release of allowances for credit default
29
29
29
29
CSM amortisation
71
71
154
(83)
71
Release of risk adjustment for 
non-financial risk/other
3
3
7
(4)
3
Other Group companies’ operating results
(17)
(17)
(17)
(17)
Development costs and other
(35)
(35)
(35)
(35)
Finance costs
(69)
(69)
(69)
(69)
Underlying operating profit
504
2
(391)
115
Operating experience and assumption 
changes
(37)
22
(15)
(12)
(3)
(15)
Adjusted operating profit before tax
467
2
(369)
100
Investment and economic movements
18
(2)
16
226
(192)
(18)
16
Strategic expenditure
(23)
(23)
(23)
(23)
Adjustment for transactions reported 
directly in equity in IFRS
20
20
20
20
Adjusted profit before tax
482
(369)
113
Deferral of profit in CSM
(369)
369
–
Profit before tax
113
113
149
298
(241)
(93)
113
1	 The rows and first numeric column of this table present the Reported alternative profit measure (APM) format as presented in the Underlying operating profit section and Reconciliation 
of Underlying operating profit to IFRS profit before tax section of this review.
2	 The Quote date difference adjustment is made because Just bases its assessment of new business profitability for management purposes on the economic parameters prevailing 
at the quote date of the business instead of completion dates as required by IFRS 17 (see new business profit reconciliation in the additional information section towards the end of 
this report).
3 	 The CSM column presents how elements of the APM basis result are deferred in the CSM reserve held on the IFRS balance sheet consistent with the table in the Deferral of profit 	
in CSM section of this review. Under IFRS 17, new business profits and the impact of changes to estimates of future cash flows are deferred in the CSM reserve for release over the 
life of contracts.
4 	 The Adjusted total column is then transposed in the columns on the right-hand side into the IFRS statutory accounts Condensed consolidated statement of comprehensive income 
format. Figures are presented on a net of reinsurance basis.
The IFRS profit before tax of £113m (2023: £172m) is reported after deferral of £460m new business profit in CSM (2023: £355m) and 
assumption changes of £22m increase (2023: £67m reduction) in the balance sheet. The CSM amortisation recognised in the IFRS result of 
£71m (2023: £62m) reflects the recognition of services provided in the year net of accretion. This is expected to increase as our stock of CSM 
grows with new business. The pre-tax CSM closing balance stands at £2,328m (2023: £1,959m), as per the table on page 39.
Investment and economic movements recognised within IFRS finance costs of £192m (2023: £70m) include a full year’s worth of interest on 
repurchase agreements of £146m (2023: £70m) that fund the Group’s increased amortised cost portfolio of sovereign gilts that now stands at 
£4.0bn (2023: £2.5bn). Interest earned on the amortised cost gilts of £135m (2023: £54m) is reported within net investment result. Net interest 
paid on collateral of £1m is reported gross within net investment result for interest income of £34m and in finance costs for interest paid 
of £35m.
The remaining impact on Net investment result, and IFRS PBT, from investment and economic movements of £57m (2023: 145m) relates to 
changes in long-term interest rates, and where the impact on the investment portfolio backing insurance contracts does not perfectly match 
the impact on reserves.
Just Group plc  |  Annual Report and Accounts 2024
36

HIGHLIGHTS FROM CONDENSED CONSOLIDATED STATEMENT OF FINANCIAL POSITION
The table below presents selected items from the Condensed consolidated statement of financial position. The information below is extracted 
from the statutory consolidated statement of financial position.
31 December 2024
£m
31 December 2023
£m
Assets
Financial investments
34,390
29,423
Reinsurance contract assets
2,067
1,143
Cash available on demand
808
546
Other assets
657
726
Total assets
37,922
31,838
Share capital and share premium
199
199
Other reserves
944
943
Retained earnings and other adjustments
(219)
(259)
Total equity attributable to ordinary shareholders of Just Group plc
924
883
Tier 1 notes
322
322
Non-controlling interest
–
(2)
Total equity
1,246
1,203
Liabilities
Insurance contract liabilities
27,753
24,131
Reinsurance contract liabilities
94
125
Payables and other financial liabilities1
7,889
5,608
Other liabilities
940
771
Total liabilities
36,676
30,635
Total equity and liabilities
37,922
31,838
1	 Other payables has been aggregated with other financial liabilities in all periods presented.
The amounts reported in the Condensed consolidated statement of financial position above for Insurance and Reinsurance contracts include 
our best estimate, risk adjustment and contractual service margin “CSM”. The analysis of these as reported in note 22 is included below.
31 December 2024
31 December 2023
Gross
£m
Net Reinsurance
£m
Net
£m
Gross
£m
Net Reinsurance
£m
Net
£m
Best estimate
23,970
(838)
23,132
20,758
64
20,822
Risk adjustment
1,052
(732)
320
924
(592)
332
CSM
2,731
(403)
2,328
2,449
(490)
1,959
Net closing balance
27,753
(1,973)
25,780
24,131
(1,018)
23,113
After tax, the closing CSM is £1,750m (31 December 2023: £1,471m).
FINANCIAL INVESTMENTS 
During the year, financial investments increased by £4.9bn to £34.5bn (31 December 2023: £29.6bn). Excluding derivatives and collateral, 
and gilts purchased in relation to the interest rate hedging, the core investments portfolio on which we take credit risk increased by 13% to 
£27.0bn. The increase in the portfolio has been driven by investment of the Group’s £5.3bn of shareholder backed new business premiums and 
credit spread tightening, offset by the increase in long-term risk-free rates at the 2024 year end compared to the previous year end, which 
decreases the market value of the assets (and matched liabilities). The credit quality of the Group’s bond portfolio remains resilient, with 62% 
rated A or above (31 December 2023: 54%), driven by an increase in allocation to UK government gilts. Our diversified portfolio continues to 
grow and is well balanced across a range of industry sectors and geographies. 
We continue to position the portfolio with a defensive bias. The Group continues to have very limited exposure to those sectors that are most 
sensitive to structural change or macroeconomic conditions, such as auto manufacturers, consumer (cyclical), energy and basic materials. 
The Group has further increased its infrastructure investments, driven by social housing and private placement assets. We continue to 
increase long income real estate assets from a low base as we originated a number of large investments internally through our in-house 
team, but reduced the allocation towards other sectors. The increase in government bonds and liquidity is driven by the tighter corporate 
credit spreads, with excess cash and gilts expected to be recycled into corporate credit and illiquid assets as opportunities arise. The BBB rated 
bonds are weighted towards the most defensive sectors including utilities, communications and technology, and infrastructure.
We prudently manage the balance sheet by hedging all foreign exchange and inflation exposure, and continue to execute strategic interest rate 
hedging. This involves the purchase of £4.0bn of long dated gilts, which are held at amortised cost under IFRS. The effect is to significantly reduce 
the Solvency II sensitivity to future interest rate movements, without exposing the IFRS position to interest rate volatility on these assets. 
37
Strategic Report
Governance
Financial Statements

Illiquid assets
To support new business pricing, optimise back book returns, and 
further diversify its investments, the Group originates illiquid assets 
including infrastructure, real estate investments, private placements 
and lifetime mortgages. Income producing real estate investments 
are typically much longer duration and hence the cash flow profile 
is beneficial, especially to match DB deferred liabilities. 
In 2024, we funded £2.4bn of illiquid assets, which represents 
a 45% new business backing ratio. Over the past two years, we 
have invested in our Investments function, and are now directly 
originating illiquids from particular asset classes (e.g. social housing, 
private placements and commercial ground rents), in addition 
to lifetime mortgages. These amounted to £1.0bn and £0.3bn 
respectively. In parallel, we originated the remaining £1.1bn of 
illiquid assets via a panel of 13 specialist external asset managers, 
each carefully selected based on their particular area of expertise. 
Our illiquid asset origination strategy allows us to efficiently scale 
origination of new investments, and to flex allocations between 
sectors depending on market conditions and risk adjusted returns. 
To date, Just has invested £6.6bn in illiquid assets (excluding LTMs), 
representing 24% of the investments portfolio (31 December 2023: 
21%), spread across more than 360 investments (average £18m), 
both UK and abroad. We have invested in our in-house credit team 
as we have broadened the illiquid asset origination, and work very 
closely with our specialist asset managers on structuring to enhance 
our security, with a right to veto on each asset. We anticipate that 
the Solvency UK and wider government reforms in pensions and 
planning will increase the investment opportunities available to us 
through wider matching adjustment (“MA”) eligibility criteria, such 
as callable bonds, or assets with a construction phase, where the 
commencement of cashflows is not entirely certain. These changes 
to the MA are part of a package, that when fully implemented are 
designed to support the pledge made by the insurance industry to 
generate £100bn of productive investments over the next decade 
to support UK economic growth.
Lifetime mortgages at £5.6bn represent 21% of the investments 
portfolio, which we expect to continue reducing over time as we 
originate fewer new LTMs and diversify the portfolio with other 
illiquid assets. The loan-to-value ratio of the in-force lifetime 
mortgage portfolio was 39.0% (31 December 2023: 38.2%), reflecting 
the gradual seasoning of the mortgages across our geographically 
diversified portfolio, as house price growth partially offset the 
interest roll-up during the year. In 2024, shareholder funded LTM 
advances were £326m (2023: £164m). We continue to be selective 
and use our market insight to target sub-segments of the market. 
The following table provides a breakdown by credit rating of financial 
investments, including privately rated investments allocated to the 
appropriate rating.
31 December 
2024
£m
31 December 
2024
%
31 December 
2023
£m
31 December 
2023
%
AAA1
2,766
8
2,252
8
AA1 and gilts
8,354
24
5,327
18
A1,2
8,853
26
7,239
24
BBB1,2
7,826
23
8,083
27
BB or below1,2
195
1
176
1
Lifetime mortgages
5,637
16
5,681
19
Unrated1
894
2
837
3
Total1,2,3
34,525
100
29,595
100
1	 Includes liquidity funds, derivatives, collateral and gilts (interest rate hedging).
2	 Includes investment in trusts which holds long income real estate assets that are 
included in investment properties and investments accounted for using the equity 
method in the IFRS Consolidated statement of financial position.
3	 The residential ground rent portfolio market value is £157m, and is rated AAA 
(2023: £164m rated AAA and £12m rated AA).
business review continued
On 9 November 2023, the previous government published a consultation 
seeking views on capping the maximum ground rent that residential 
leaseholders can be required to pay, but did not implement any reform 
of residential ground rent before dissolution of parliament ahead of 
the election. The Group continues to closely monitor developments as 
leasehold reform was included in the new government’s manifesto and 
subsequent King’s Speech, and any adverse impact this may have on 
the Group’s £157m by market value (2023: £176m market value) portfolio 
of residential ground rents. Reflecting the uncertainty associated with 
the Consultation, an adjustment was made at year end 2023 and the 
same approach to that adjustment has been followed at year end 2024. 
For further information on the Group’s approach to the valuation of 
residential ground rents, see Note 16. 
Sector
The sector analysis of the Group’s financial investments portfolio 
is shown below and continues to be well diversified across a variety 
of industry sectors.
31 December 
2024
£m
31 December 
2024
%
31 
December 
2023
£m
31 
December 
2023
%
Basic materials
109
0.4
149
0.6
Communications 
and technology
1,154
4.3
1,334
5.6
Auto manufacturers
85
0.3
130
0.5
Consumer staples (incl 
healthcare)
1,226
4.5
1,167
4.9
Consumer cyclical
178
0.7
197
0.8
Energy
278
1.0
378
1.6
Banks
1,469
5.4
1,606
6.7
Insurance
745
2.8
735
3.1
Financial – other
590
2.2
583
2.4
Real estate incl REITs
630
2.3
660
2.8
Government
3,081
11.4
1,767
7.4
Industrial
524
1.9
543
2.3
Utilities
2,452
9.1
2,637
11.0
Commercial mortgages1
809
3.0
764
3.2
Long income 
real estate2
1,808
6.7
1,154
4.8
Infrastructure
3,512
13.0
2,473
10.3
Other
43
0.2
42
0.2
Bond total 
18,693
69.2
16,319
68.1
Other assets
888
3.3
822
3.4
Lifetime mortgages
5,637
20.9
5,681
23.7
Liquidity funds
1,792
6.6
1,141
4.8
Investments portfolio
27,010
100.0
23,963
100
Derivatives, collateral
3,564
3,083
Gilts (interest rate 
hedging)
3,951
2,549
Total
34,525
29,595
1	 Includes investment in trusts which are included in investment properties in the IFRS 
Consolidated statement of financial position.
2	 Includes direct long income real estate and where applicable, investment in trusts 
of £135m which are primarily included in investments accounted for using the equity 
method in the IFRS Consolidated statement of financial position. Long income real 
estate includes £1,651m commercial ground rents/income strips and £157m residential 
ground rents.
Just Group plc  |  Annual Report and Accounts 2024
38

REINSURANCE CONTRACT ASSETS AND LIABILITIES
The Group has identified separate portfolios of reinsurance contracts, based on whether or not the underlying contracts transfer financial risk 
in addition to longevity risk. The Group’s contracts transferring financial risk are quota share arrangements which are in asset positions. Since 
the introduction of Solvency II in 2016, the Group has increased its use of reinsurance swaps rather than quota share treaties and these are in 
liability positions.
Reinsurance assets increased to £2,067m at 31 December 2024 (31 December 2023: £1,143m) as the funded reinsurance in relation to the 
DB Partner transaction in November 2024 was partially offset by other reinsurance quota share treaties which are in gradual run-off.
CASH AND OTHER ASSETS
Other assets (primarily cash) remained consistent at £1.5bn at 31 December 2024 (31 December 2023: £1.3bn). The Group holds significant 
amounts of assets in cash, so as to protect against liquidity stresses. 
INSURANCE CONTRACT LIABILITIES
Insurance contract liabilities increased to £27.8bn at 31 December 2024 (31 December 2023: £24.1bn). The increase in liabilities reflects 
the new business premiums written, offset by an increase to the valuation rate of interest and policyholder payments over the period.
PAYABLES AND OTHER FINANCIAL LIABILITIES
Payables and other financial liabilities increased to £7.9bn at 31 December 2024 (31 December 2023: £5.6bn) due to an increase in repurchase 
agreements used to fund the Group’s amortised cost portfolio of gilts which has increased by £1.4bn during 2024.
OTHER LIABILITIES
Other liability balances increased to £940m at 31 December 2024 (31 December 2023: £771m).
IFRS NET ASSETS
The Group’s total equity at 31 December 2024 was £1.2bn (31 December 2023: £1.2bn). Total equity includes the Restricted Tier 1 notes 
of £322m (after issue costs) issued by the Group. The total equity attributable to ordinary shareholders increased to £924m (31 December 
2023: £883m).
DEFERRAL OF PROFIT IN CSM
As noted above, underlying operating profit is the performance metric on which we had based our profit growth target. This includes new 
business profits deferred in CSM that will be released in future. When reconciling the underlying operating profit with the statutory IFRS profit 
it is necessary to adjust for the value of the net deferral of profit in CSM.
Net transfers to contractual service margin includes amounts that are recognised in profit or loss including the accretion and the amortisation 
of the contractual service margin. The table below is on a pre-tax basis:
Year ended 31 December 2024
Year ended 31 December 2023
Gross insurance 
contracts
£m
Reinsurance 
contracts
£m
Total
£m
Gross insurance 
contracts
£m
Reinsurance 
contracts
£m
Total
£m
CSM balance at 1 January
2,449
(490)
1,959
1,943
(332)
1,611
New Business initial CSM recognised
438
24
462
380
(37)
343
Accretion of interest on CSM
113
(30)
83
79
(12)
67
Changes to future cash flows at 
locked-in economic assumptions 
(92)
70
(22)
203
(136)
67
Release of CSM 
(177)
23
(154)
(156)
27
(129)
Net transfers to CSM
282
87
369
506
(158)
348
CSM balance at 31 December
2,731
(403)
2,328
2,449
(490)
1,959
The closing CSM balance (post tax) at 31 December 2024 is £1,750m (2023: £1,471m), which when added to £924m of total equity attributable to 
ordinary shareholders (2023: £883m) less £39m (post tax) intangible assets (2023: £39m), results in Tangible Net Assets of £2,635m or 254p per share 
(2023: £2,315m and 224p respectively), on which we earned a 15.3% Return on equity (2023: 13.5%). 
DIVIDENDS 
In line with our stated policy to grow the dividend over time, the Board is recommending a final dividend of 1.8 pence per share, or £19m, 
bringing the total dividend for the year ended 31 December 2024 to 2.5 pence per share, or £26m. The 20% growth in total dividend is a repeat 
of the 2023 dividend growth rate.
MARK GODSON
Group Chief Financial Officer
39
Strategic Report
Governance
Financial Statements

Sustainability: TCFD
TAKING STEPS TO 
A FAIRER FUTURE
Our sustainability strategy has three pillars:
You can discover more about our 
sustainability story on our Group website
justgroupplc.co.uk/sustainability
Making a positive impact
Leaving a responsible footprint 
Creating a fair world
You can read more about our 
transition to net zero in our 2024 
Transition Plan, on the Sustainability 
section of our Group website. 
OUR COMMITMENT TOWARDS NET ZERO
Scope 1 and 2
NET ZERO BY 2025
All Emissions
50% REDUCTION 
BY 2030
(includes all Scope 3 emissions categories as per GHG protocol)
All Emissions
NET ZERO BY 2050
(includes all Scope 3 emissions categories as per GHG protocol)
OUR PROGRESS so far TO NET ZERO BY 2025 
Just set an ambitious target to reach net zero in our own operations 
(Scope 1 and 2) by the end of 2025. We have made great progress 
towards the target so far, reducing our emissions by 651 tCO2e 
(a 90% reduction against our baseline). The trees we are planting 
in partnership with EcoTree have already certified 59,518 tCO2e of 
ex-ante credits for use against our net zero target. We had intended 
to retire our credits once a minimum of a 90% absolute reduction 
has been achieved, in line with the Science-Based Targets initiative’s 
(SBTi) standards for net zero. We will continue to make further 
reductions in 2025, before retiring any credits.
Methodology: We have used the GHG Protocol Corporate Accounting and Reporting Standard (revised edition), and 
2024 emission factors from the Department for Energy Security and Net Zero. The organisational boundary of our 
emissions reporting is operational control. Our operational boundary, comprises our directly owned and leased 
offices and building emissions (including gas, fugitive gas, and electricity) as well as Scope 3 categories 5, 6, 7 and 
15. We use both a sales intensity metric (tonnes of CO2e per £m retirement income sales) and an employee intensity 
metric (tonnes of CO2e per employee) to normalise our data and provide useful performance indicators. Eshcon Ltd 
conducts an annual review of Just Group plc’s data collation and calculation processes and provides verification of 
the GHG Emissions Statement to ISO 14064-3 standards, with the exception of our investments emissions (Scope 
3, category 15). We are in the process of setting near and long-term targets aligned with 1.5 degrees science based 
target trajectory. 100% of the reported emissions relate to emissions in the UK and offshore area.
100
0

Plan
200
300
400
500
600
700
800
Just Group plc  |  Annual Report and Accounts 2024
40

99%
of our purchased electricity is from 
renewable sources (REGO1 certified)
90%
reduction in scope 1 and 2, 
against baseline
250,000
trees planted since 2021 through 
our partner ecotree
LEAVING A RESPONSIBLE FOOTPRINT
We are making good progress to achieving our 2030 target to reduce our 
scope 3 emissions by 50% against our 2019 baseline. The emissions from our 
investment activities make up the majority of our scope 3 emissions, and as of 
28 June 2024, we have achieved a 36% emissions reduction on our investment 
portfolio (on a tCO2e/$m nominal invested basis).
Furthermore, we have reduced the carbon footprint of our operations (Scope 
1 and 2) by 90% since 2019 (market based). One of the biggest contributions 
to this is from our switch to a Renewable Energy Guarantees of Origin1 (REGO) 
certified energy supply. 99% of our electricity supply is now from renewable 
sources. The remaining carbon emissions primarily come from gas usage in 
our offices. We continue to optimise our heating schedule to better align with 
colleague attendance, reducing our energy consumption and emissions. We 
voluntarily include in our accounting, gas emissions from shared facilities 
within the buildings for which we are tenants, such as communal cafeterias. 
We feel this voluntary step allows us to acknowledge that we still have some 
indirect gas emissions from our office activities and to take the responsibility to 
engage with our landlords to assist with their own transition.
We are continuing with colleague education on the climate impact of different 
methods of travel to continue to encourage a more sustainable way of 
conducting our business. During the year we set carbon budgets to monitor 
business travel activities and encourage emission reductions. We have reduced 
the carbon footprint of our business travel activities by 69% since 2019. 
As a growing business, we are seeing a naturally associated increase in 
requirements for business travel. This means we are likely to need to use more 
offsets than planned by the end of 2025, in order to bring our business travel 
emissions to zero. We understand that by offsetting more than 10% we will not 
meet the SBTi’s definition of ‘net zero’. If we constrain business travel further we 
risk impacting our business growth. We acknowledge that including business 
travel (as a Scope 3 activity) within our Scope 1 and 2 target was ambitious and 
we are proud of the reduction we have made so far. We also have to balance 
the growth requirements of the business with the fact that our business travel 
emissions are small in comparison to our broader Scope 3 emissions. As such we 
have decided to remove business travel from our 2025 net zero target. We have 
re-aligned it with the net zero targets we have set for our other applicable Scope 
3 emissions, where we have set a target to achieve an overall 50% reduction by 
2030 and net zero by 2050. Having already made a 69% reduction on business 
travel emissions since 2019, we are proud of the progress we have made to date.
1 	 The Renewable Energy Guarantees of Origin (REGO) scheme provides transparency 
to consumers about the proportion of electricity that suppliers source from 
renewable electricity.
MAKING A POSITIVE IMPACT
We understand we have a long way to go, including continuing to invest in assets 
that support a positive impact. Like others we are on a journey to fulfil this goal.
Below we provide a breakdown of emissions relevant to Just. For some Scope 3 
categories we are working on a methodology to allow us to calculate these figures. 
We do not consider Scope 3 categories 2 and 8-14, inclusive, to be relevant to us due 
the nature of our business. For our Scope 3 emissions, our investments make up the 
majority and we have made good progress in reducing these by 36% since 2019, on 
course to reach our 50% reduction target by 2030. Although we have not calculated 
all relevant scopes, we remain confident that we are on track to achieve our 2030 
and 2050 net zero targets. In the reporting year we increased the requirement for 
our office-based employees to attend the office a minimum of 50% of their working 
time (previously 40%). This has naturally led to an increase in employee commuting 
emissions, however relative to our base year we have still seen a 45% decrease in 
emissions on a per person basis.
Emissions – tCO2e1,2
2024
2023
Scope 1 natural gas and fugitive gas3,4
70
73
Scope 2 purchased electricity4
202
177
Total emissions (location based)
272
250
Scope 2 purchased electricity4
2
1
Total emissions (market based)
72
74
Scope 3 waste generated in operations4
5.3
4.1
Scope 3 business travel4,5
166
145
Scope 3 employee commuting/homeworking4
1,016
666
Emissions – tCO2e1 per $m nominal
Scope 3 investments6
215
234
Usage – KwH
Scope 1 natural gas and fugitive gas3
382,241
401,266
Scope 2 purchased electricity (location based)
974,407
854,557
Scope 2 purchased electricity (market based)
7,552
5,416
CREATING A FAIR WORLD
Creating a fair world is directly influenced by the way we carry out our 
business and also the way we treat each other, namely colleagues, 
customers, suppliers, or members of society at large.
We have committed to: The HM Treasury Women in Finance Charter, 
The BITC Race at Work Charter, The Centre for Ageing Better’s Age-
friendly Employer Pledge, The Workplace Menopause Pledge, ABI 
Transparency on Parental Pay and Making Flexible Work campaigns, 
Disability Confident Employer Scheme.
We are members of: The Asset Owner Diversity Charter, 
Progress Together, Group for Autism, Insurance, Investment and 
Neurodiversity, 55/Redefined, The UK Stewardship Code.
We are also in partnership with impact platform, OnHand, allowing 
colleagues to track their sustainability actions alongside local 
opportunities to do good.
You can read more about Creating a fair world within our Colleagues 
and Culture section on pages 54 to 57. 
50%
of our board are women
(as at 31 December 2024)
47%
women in the most 
senior population*, 
exceeding 40% target
16%
of senior leadership 
are from an ethnic 
minority background, 
target of >16%*
£112k
donated to charity by 
the business and our 
colleagues in 2024
£315m
invested in eligible 
green and social 
assets in 2024
*	 The ‘senior population’ definition 
for our December 2026 targets have 
been aligned with the HM Treasury 
Women in Finance Charter and 
comprises Executive committee 
members and their direct reports. 
41
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sustainability: TCFD continued
Intensity ratios7
Market based
Location based
2024
2023
2024
2023
tCO2e per £m sales
0.01
0.02
0.04
0.06
tCO2e per FTE
0.05
0.06
0.20
0.22
1 	 Tonnes of carbon dioxide equivalent (“tCO2e”). 
2 	 Scope 3 (purchased goods and services), (fuel and energy related activities) and 
(upstream transportation and distribution) are not reported at this time.
3	 Fugitive emissions (nil) are based on any on-site chiller system refrigerant gas escape. 
4 	 In scope of review by Eshcon Ltd. 
5 	 We have improved our methodology for business travel to align with a predominantly 
mileage-based methodology. We are unable to retrospectively apply this methodology.
6 	 Data as of 28 June 2024. See breakdown on page 51.
7 	 Intensity ratios based on Scope 1 and Scope 2.
Strategy and Governance
WHY CLIMATE CHANGE IS IMPORTANT FOR JUST 
We are aware of the increasing need to protect our business from 
the risks and effects of climate change and to reduce the impact 
we have on the planet to continue achieving our purpose. However, 
there are still many uncertainties regarding how the impacts 
of climate change will develop, with future government policy 
potentially playing a significant role. The potential climate change 
impacts on Just are interconnected with other sustainability issues. 
We recognise this is a journey and we plan to continue to work 
towards limiting the effects of climate change.
Making a
positive impact
CREATING a
fair world
Leaving a
responsible footprint
STRATEGIC OVERVIEW 
We have built our sustainability strategy around the United Nations’ 
Sustainable Development Goals and three guiding themes: Making 
a positive impact, Leaving a responsible footprint and Creating a 
fair world. The strategy is aligned to those Sustainable Development 
Goals where we believe we can make the most difference.
Just has made a commitment to reach net zero in its own emissions 
(scope 1 and 2) by 2025 and in all other emissions (scope 3) by 2050, 
with a 50% reduction overall by 2030. This commitment aims to align 
with the Association of British Insurers’ Climate Change Roadmap, 
published on behalf of the insurance industry. This year the SBTi 
have granted an extension, to submission deadlines for financial 
institutions, which we have accepted. The timing of our submission 
therefore will now align with the revised deadlines published 
this year.
In 2024 we published the second iteration of our Transition 
Plan, which can be found on our Group website: 
www.justgroupplc.co.uk/sustainability. This outlines our focus 
for 2024 and 2025. In 2026 we will publish the third iteration 
of our Transition Plan in 2026 to conclude with reaching our first 
near term emissions reduction target at the end of 2025. 
Just Group plc  |  Annual Report and Accounts 2024
42

The Group’s strategic objectives are aligned to growth and careful planning is needed to 
achieve growth without an undue impact on our transition to net zero. Climate change and 
wider sustainability issues are important considerations when we make strategic decisions as 
a business. Just incorporates sustainability into the Group strategy development process and 
subsequently the Group strategy execution plan. The plan progress is monitored monthly by 
the Group Executive Committee and quarterly by the Group Board. The link between our Group 
strategic objectives and those of our sustainability strategy (our three sustainability pillars), 
is summarised below:
Our pillars 
Our commitment 
How will we achieve our ambition?
2025 focus 
Link to Just’s 
strategic objective
MAKING A
POSITIVE
IMPACT
Develop and 
offer sustainable 
products
Innovate to support our existing 
and new customers by delivering 
sustainable products
Further develop propositions 
to support our customers
 
Increase our 
green financing 
opportunities
Look for further opportunities to 
fund green and social assets
Continue allocating in line with 
existing targets
LEAVING A 
RESPONSIBLE 
FOOTPRINT
Protect our business
Grow in a sustainable way so Just 
remains strong for future colleagues 
and customers
Embed sustainability into 
business planning
Invest responsibly
Continue to integrate responsible 
investment criteria into our 
investment decisions
Continue enhancing our 
investment approach
Attain net zero in 
our own operations 
by 2025
Identify areas of efficiencies and 
initiatives to enact
Reduce the need for carbon 
intensive fuels in our properties
Attain net zero 
in our scope 3 
emissions by 2050 
(including a 50% 
reduction by 2030)
Decarbonise our investment portfolio
Meet our additional set of targets 
aligned to Net-Zero Asset Owner 
Alliance (“NZAOA") and have our 
targets validated by the SBTi
Continue to support our colleagues 
in finding ways to reduce their 
own emissions
Further education on business 
travel impacts and embed 
sustainable travel initiatives for 
our employees. Encouraging 
reduction first followed by a use of 
lower emission alternative travel 
methods, where possible
Engage with our supply chain and 
partners to understand their plans for 
net zero and encourage reductions
Continue engaging with our supply 
chain, where possible, and improve 
data collection and analysis
CREATING A 
FAIR WORLD
Manage with 
good governance
Continue to integrate sustainability 
throughout our business and ensure 
it is governed to a high standard
Increase employees’ awareness 
of sustainability issues through 
annual training, communications 
and engagement opportunities
Improve diversity 
and inclusion
Build a diverse workforce
Monitor and review progress 
against ethnicity and gender 
diversity targets
Support health 
and wellbeing of 
our colleagues
Continue to deliver against our 
strategic objective of building 
a workforce that is proud to 
work at Just
Retain a positive and 
supportive culture
Support our 
customers 
(poverty, income 
and housing)
Continue to provide sound and 
helpful advice and continue 
to provide support to our 
charitable partners
Increase awareness of initiatives 
to support our customers
STRATEGIC PRIORITIES
Grow sustainably
Scale with technology
Reach new customers
Be recommended by our customers
Be proud to work at Just
43
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Financial Statements

SUSTAINABILITY AND CLIMATE CHANGE GOVERNANCE 
The Group Board is responsible for setting the Group’s sustainability 
strategy and targets. The Group Chief Executive Officer (“CEO”) is 
responsible for delivery of the sustainability strategy and associated 
emissions targets, delegating responsibilities, as appropriate, to 
management and various governance bodies shown in the table 
below. The Group Chief Risk Officer (“GCRO”) has been appointed as 
the executive sponsor for sustainability and holds the designated 
Senior Management Function for climate change. The Group Board 
also includes a sustainability sponsor responsible for ensuring 
the Board is appropriately discussing sustainability matters 
including climate. 
A section of the Group Executive Committee and the Group Board 
meetings are dedicated to sustainability on a quarterly basis. More 
information on the activities of the Group Board in the reporting year 
can be found in the Governance section on page 82. Our governance 
structure is regularly reviewed to ensure it remains appropriate for 
the business and ensures sustainability matters are given sufficient 
time and debate at the appropriate level. The frequency and level of 
oversight are listed in the table below: 
Focus Areas
Frequency
Chair/Owner
Responsible lead
1.
Sustainability lead 
(Non-Executive 
Director)
Responsible for championing sustainability at Board level.
Ongoing
Mary Kerrigan
Meets regularly with executive management to discuss 
sustainability initiatives and emerging developments.
Quarterly
2.
Group Chief 
Executive Officer
Executes the sustainability strategy approved by the Group 
Board and delegates responsibilities, as appropriate. 
Ongoing
David 
Richardson
3.
Executive Sponsor 
for Sustainability
Oversees and communicates sustainability initiatives 
to the business.
Ongoing
Alex Duncan
Committees
4
Group Board
Sets sustainability strategy and targets.
Annual review
Board Chair
Receives updates on sustainability initiatives and activities.
Quarterly
Approval of the annual report which includes sustainability reporting.
Annual 
5.
Group Executive 
Committee
Oversees new sustainability initiatives including emissions 
reduction strategies.
Quarterly
Chief Executive 
Officer
Monitors progress of ongoing sustainability initiatives.
Quarterly
Oversees progress to reach diversity and inclusion targets.
Quarterly
Reviews any proposed changes to diversity and inclusion targets.
Annual
Tracks sustainability management information and progress 
against the Group Strategy Execution plan.
Monthly
6.
Group Audit 
Committee
Reviews the appropriateness and clarity of climate-related 
disclosures and compliance with financial reporting standards 
in the annual report.
Annual
Chair of Audit 
Committee
7.
Group Nomination 
and Governance 
Committee
Considers sustainability as part of the skills gap analysis and any 
impact on succession planning for future director appointments.
At least annually
Board Chair
8.
Group Risk 
and Compliance 
Committee (“GRCC”)
Receives an update on the status of various climate risk actions 
and any concerns about the delivery of the actions.
As required
Chair of GRCC
Oversees sustainability and climate-related risks in the full Group 
ORSA and quarterly ORSA updates.
Annual and quarterly
Considers sustainability and climate-related risks within the Risk 
Appetite Framework.
At least annually
9.
Group Executive 
Risk Committee
Considers the reports for GRCC prior to submission.
As per 8 above
Chief Risk Officer
10.
Remuneration 
Committee
Formulates and monitors performance-related criteria for Executive 
Directors and Senior Management (see page 109), which include 
relevant sustainability targets.
Annual 
Chair of 
Remuneration 
Committee
11.
JRL and PLACL 
Investment 
Committees
Approval of the Responsible Investment Framework, which forms 
part of the investment framework.
Annual
Chair of JRL 
and PLACL 
Investment 
Committees
Oversight and review of ongoing adherence of investment activities 
to meet the Group’s net zero commitment.
Quarterly
Oversight and review of climate risks impacting the 
investment portfolio.
Quarterly
12. JRML Board
Oversight of approach to reduce the emissions associated with the 
LTM portfolio to support our net zero commitments.
Quarterly
Chair of JRML 
Board
Oversight and review of climate risks impacting the LTM portfolio.
Annual
sustainability: TCFD continued
Just Group plc  |  Annual Report and Accounts 2024
44

Focus Areas
Frequency
Chair/Owner
13. Sustainability 
Bond Forum
Reviews the assets eligible for allocation to green and 
sustainability bonds. 
Quarterly
Chief Risk Officer
14.
Executive 
Sustainability 
Steering Committee
Oversight and approval of the implementation of various 
sustainability initiatives across the Group and recommends items 
to the GEC and other committees as appropriate. Reviews the 
appropriateness and clarity of climate-related disclosures.
Quarterly
Chief Risk Officer
15.
Sustainability 
Working Group
Monitors the status of various sustainability initiatives and risks, 
reporting into the Executive Sustainability Steering Committee. Act as 
a forum for the sharing of knowledge relating to existing and future 
sustainability related activities, market and regulatory developments. 
Seek approval from the Executive Sustainability Steering Committee 
for new initiatives or proposals for changes.
Monthly
Sustainability 
Manager/Head 
of Responsible 
Investment
RISKS AND OPPORTUNITIES 
RISK MANAGEMENT AND STRESS AND SCENARIO TESTING ANALYSIS
Scenario analysis remains a key tool for ensuring we have a deep understanding of the risks the Group faces over a long-term time horizon. 
Three Network for Greening the Financial System (“NGFS”) scenarios were used again for 2024. For measuring the impact of climate change 
on our LTM portfolio, we also use a specific set of scenarios using the Representative Concentration Pathway (“RCP”) for assessment of 
physical risks and assuming that a minimum EPC rating of C is implemented by government for assessment of transition risks. 
The management, identification and disclosure of climate-related risks and broader sustainability risks are key for Just. We recognise that 
the potential impact from these risks may influence Just’s strategy. We also recognise that sustainability and climate-related risks impact 
many of the other types of risks faced by Just, such as credit, market, operational, reputational, compliance and legal. The management 
of sustainability and climate change risk are embedded within Just’s risk governance and management structures and reflected within 
Just’s Enterprise Risk Management Framework as both a cross-cutting risk (a risk theme) and also as a risk in its own right. Within Just’s risk 
management system, controls are linked to both the core risks and sustainability and climate change risk. This ensures that the relevant 
business area remains responsible for managing the risk, whilst also allowing visibility by the Group Sustainability team.
Stress and scenario testing is used to deepen our understanding of the risks the Group faces and establish which risks could become more 
prominent in certain scenarios. From this we better understand what early warning indicators we may need to be looking out for and what 
management actions we can take; both now to help prevent the risks from materialising or weaken their impact upon the business if they did 
materialise, and what actions we may want to take in the future. Assessing the risks in this way can also help to uncover the opportunities for 
us as we transition to a net zero world.
SUMMARY OF KEY OPPORTUNITIES 
The opportunities to Just are emerging as we develop our sustainability strategy and undertake further work to assess our business from a 
sustainability perspective. We believe that certain opportunities have the potential to materially impact our business by increasing revenue, 
while others, although not as impactful, could still offer positive financial or societal benefits.
Opportunity
Timescale
Material 
Impact
Link to Just’s strategic 
objectives
Group: The increased opportunity to influence and support the transition to net zero 
by engaging with asset owners, managers, suppliers, policy makers and other market 
initiatives. This will support a market-wide transition which aligns with broader net 
zero commitments.
<5 years
No 
Investments: Emerging technology and innovation are seen as potential investment 
opportunities. New products available via external asset managers, which focus more 
specifically on climate and sustainability objectives, represent an opportunity to 
provide diversification across our investment portfolio. 
<5 years
No
Defined Benefit: There are opportunities to support a diversified client base of 
scheme trustees in achieving their responsible investment and climate change goals. 
Additionally, as ESG considerations become increasingly important for trustees when 
choosing an insurer, we have the opportunity to position ourselves ahead of the market.
<5 years
Yes
 
LTMs: There is an opportunity to provide more support to our customers to help 
them make their homes more energy efficient and to access affordable borrowing 
with the need increased due to continued higher energy costs. This could lead to an 
improvement of the EPC rating of our property portfolio and a reduction in energy costs 
for our customers. As part of this, we are also exploring a retrofitting proposition to help 
customers access lending or direct them to grants for specific retrofitting needs. 
<5 years
No
 
Retail: New products are emerging in the market that focus on responsible investment 
and ‘green’ products. We are considering how best to further enhance our approach 
and products and services.
5 – 10 years
Yes
STRATEGIC PRIORITIES
Grow 
sustainably
Scale with 
technology
Reach new 
customers
Be recommended 
by our customers
Be proud to work 
at Just
45
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SUMMARY OF KEY RISKS 
Our climate risk assessment remains that our investment portfolio is the area with the largest potential exposure to climate-related transition 
and physical risks. 
As we continue to develop our process some new key risks have been identified in the reporting period, which can be seen in the table below 
and are covered in more detail within the Further analysis of key risks section on page 48. The table below shows the key risks that have been 
identified and whether there have been any changes in risk exposure for those identified in the previous reporting period. Additionally, the key 
risks are categorised as either a physical or transition risk, or both. Physical risks are those related to the physical effects of climate change 
and transition risks are those relating to an economy-wide transition to a low-carbon economy. We treat the timescale as to when we could 
expect the risk to become a material concern to the business.
Risk 
Impact 
Type 
Timescale 
Mitigation 
2024 change
More stringent 
energy performance 
standards for 
commercial and 
residential property 
Property values may 
fall below the level of 
the loan leading to 
losses 
Transition 
5 – 10 years 
Fund EPC ratings for new LTM customers 
to improve the energy performance 
data we hold and help borrowers to 
improve the energy efficiency of their 
property. We offer discounted mortgage 
rates to customers with more energy 
efficient homes. 
Potential government assistance 
for property owners’ energy 
improvement costs.
Consider energy performance ratings 
when lending on LTMs.
Structure commercial loans to include 
key performance indicators for energy 
efficiency and other climate-related 
factors.
No change to risk 
identified
Increased impacts 
and threats from 
flooding and 
coastal erosion 
and furthermore 
that particular 
geographical areas 
become uninsurable 
or uninvestable.
For infrastructure 
and income 
producing real estate, 
the borrower’s 
ability to service 
and repay the loan 
could be affected by 
increased costs due 
to physical risks
Physical 
<5 years
Potential government action to protect 
populated areas. 
Review technical and environmental 
due diligence reports to avoid vulnerable 
infrastructure and income producing 
real estate.
No change to risk 
identified
Green investments 
become difficult to 
source or produce 
lower yields 
Unable to meet 
the objectives 
outlined under 
our Responsible 
Investment 
Framework while 
meeting investment 
return needs
Transition 
<5 years 
Increase the range of sources of 
origination for potential investments. 
Availability of green investments 
expected to continue to increase 
due to government focus. 
No change to risk 
identified
Credit investments 
seen as exposed to 
climate risks lose 
market value 
Income should 
continue but with 
increased risk of 
default if issuers 
cannot refinance at 
an affordable price 
Transition 
and physical 
10+ years 
Reduce and avoid such investments 
in line with the Responsible 
Investment Framework. 
No change to risk 
identified
Targets for reducing 
emissions are 
missed by Just 
Reputational 
damage from failing 
to meet stated 
commitments 
Transition 
<5 years 
Commit and align with initiatives 
required to reduce emissions.
Monitor progress.
Pursue Responsible Investment 
Framework and align with relevant 
external initiatives/guidance.
Enhance LTM proposition strategy 
to support customers with energy 
efficiency improvements.
Engage with our supply chain to 
reduce their emissions.
Marginal increase to 
risk identified
sustainability: TCFD continued
Just Group plc  |  Annual Report and Accounts 2024
46

Risk 
Impact 
Type 
Timescale 
Mitigation 
2024 change
Energy load 
shedding, rationing 
or rapid increase 
in prices
Increased demand 
for office space, 
increased costs 
for employees 
and the business 
and a reduction 
in operational 
capabilities
Transition
10 years+
Continued monitoring of Government 
intention around minimum energy 
performance standards. 
Increased due diligence on third-
party suppliers to assess their 
understanding and readiness to handle 
energy supply risks. Review potential, 
where possible, for onsite renewable 
electricity generation and storage at 
our office spaces.
New risk identified in 
reporting period
Damage to server 
centres or other 
critical third-party 
infrastructure
Reduction in 
operational 
capabilities or 
complete cessation of 
critical operations
Physical
10 years+
Continue to conduct annual failover 
and disaster recovery tests. 
Complete validation of the recovery 
capability and resilience of services from 
other key suppliers.
New risk identified in 
reporting period
Group action 
lawsuits directly or 
indirectly against the 
business or financial 
service industry
Increased scrutiny 
of our climate 
strategy and those 
of the wider industry, 
reputational damage, 
costly and resource 
intensive to defend
Transition
10 years+
Maintain our progress towards achieving 
established net zero targets. 
Continue engagement with industry 
bodies (such as the ABI), including 
monitoring of current and future climate 
change related group action lawsuits.
New risk identified in 
reporting period
New climate-related 
regulation or 
legislation
Increased need for 
resources or material 
adaptation in our 
products and services 
to remain compliant
Transition
<5 years
Continue engagement with industry 
bodies (such as the ABI) and continuous 
horizon-scanning.
New risk identified in 
reporting period
Mortality, Longevity 
and Morbidity 
model assumption 
inaccuracies
Model risk failures 
if the effects (both 
negative and positive) 
of climate change are 
not properly factored.
Physical, 
Transition
10 years+
Continue to track behavioural and 
health trends and, as needed, 
modifying assumptions and adjusting 
reinsurance percentages. 
New risk identified in 
reporting period
SCENARIO TESTING ANALYSIS
Since 2023, the “Divergent Net Zero” scenario has been phased out as part of the NGFS Phase IV. As a result we have adopted the NGFS 
“Delayed Transition” scenario as our base case, the most closely aligned replacement available. Like our previous base case scenario, this 
scenario is classified as “Disorderly” and represents a world with delayed near term climate action with strong policies required to limit 
warming below 2˚C. We use the “Current Policies” and “Net Zero 2050” scenarios as a further exploration of physical and transition risks 
respectively. We have taken an approach to assess the most extreme transition and physical risk scenarios to better understand the extent 
to which this may affect the Group. Below we provide additional information on the scenarios we have used, which directly references the 
descriptions found on the NGFS’ website: www.ngfs.net/ngfs-scenarios-portal/explore
NGFS SCENARIOS
ASSUMPTIONS
Delayed 
Transition
Delayed Transition assumes global annual emissions do not decrease until 2030. Strong policies are then needed to limit 
warming to below 2 °C. Negative emissions are limited.
This scenario assumes new climate policies are not introduced until 2030 and the level of action differs across countries and 
regions based on currently implemented policies.
The availability of carbon dioxide removal technologies is assumed to be low, pushing carbon prices higher than in Net Zero 
2050. As a result, emissions exceed the carbon budget temporarily and decline more rapidly than in Well-below 2 °C after 
2030 to ensure a 67 % chance of limiting global warming to below 2 °C. This leads to both higher transition and physical 
risks than the Net Zero 2050 and Below 2 °C scenarios.
Net Zero 2050 
(“NZ2050”)
Net Zero 2050 limits global warming to 1.5 °C through stringent climate policies and innovation, reaching net zero CO2 
emissions around 2050. 
This scenario assumes that ambitious climate policies are introduced immediately. Carbon dioxide removal is used to 
accelerate the decarbonisation but kept to the minimum possible and broadly in line with sustainable levels of bioenergy 
production. Net CO2 emissions reach zero around 2050, giving at least a 50 % chance of limiting global warming to below 
1.5 °C by the end of the century, with limited overshoot (< 0.2 °C) of 1.5 °C in earlier years. Physical risks are relatively low 
but transition risks are high.
Current Policies
Current Policies assumes that only currently implemented policies are preserved, leading to higher physical risks.
Emissions grow until 2080 leading to about 3 °C of warming and the severest of physical risks. This includes irreversible 
changes like higher sea level rise.
47
Strategic Report
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sustainability: TCFD continued
disorderly
orderly
too little too late
Hot house world
Transitional risk
High
High
Low
Low
Delayed 
Transition
Net Zero
2050
Current 
Policies
Physical Risks
OUR APPROACH
The qualitative side of our scenario testing exercise consisted of 
the running of four workshops each centred around a key risk. 
These were: energy supply and business interruption, litigation 
and regulation, insurance (mortality, longevity and morbidity) and 
property (investments). The workshop discussions then took each of 
the three NGFS scenarios in turn, considering specifically what risks 
could materialise in each scenario, alongside what early warning 
indicators and pre-emptive and mitigatory management actions 
could be taken. From this, identification was possible of the gaps 
between what we are currently doing, what we could be doing and 
what we may want to consider doing should the scenario in question 
start to manifest. This also gave us an insight into the opportunities 
that could exist for us to capitalise on.
For the quantitative side of the exercise we utilise MSCI data, by 
mapping to the three chosen NGFS scenarios, to produce an updated 
Climate Value-at-Risk (CVaR) metric (further details of this can be 
found on page 51). Following this exercise we reviewed the data and 
undertook an analysis of change for the numbers to identify the key 
drivers for the changes and how each of the three scenarios could 
potentially affect our credit portfolio. For our LTM portfolio support 
from external specialists was used to provide us with modelling 
outputs and an explanation of the three chosen NGFS scenarios’ 
potential impact. Both the credit portfolio and the LTM portfolio 
consider the physical and transition risks of climate change.
FURTHER ANALYSIS OF SCENARIOS 
ENERGY SUPPLY AND BUSINESS INTERRUPTION
Energy supply risks were identified across all three scenarios. 
This includes load shedding, rationing or a rapid increase in prices. 
The effects of this risk include increased demand for office space, 
increased costs for employees and the business and a reduction in 
operational capabilities. Physical risks of severe weather events could 
result, in some scenarios, in damage to our servers or other critical 
third-party infrastructure. Energy security concerns for the UK were 
also agreed to be prevalent in all scenarios, including an acceptance 
that this risk is already materialising. Even in the ‘Net Zero 2050’ 
scenario, the risk was still considered to remain through, for 
example, an increase in the deployment of retrofitting technologies 
and associated energy demand. Current management actions are 
helping to manage the risk on our critical infrastructure, such as 
annual failover and disaster recovery tests that are conducted with 
our third-party data centres. Further management actions were 
identified to help us to prepare for scenarios of high energy prices or 
low National Grid supply, including a focus on how these might affect 
our ability for staff to work from home and their well-being.
LITIGATION AND REGULATION
Litigation risk comes from group action lawsuits directly or indirectly 
against Just or the wider financial services industry. In scenarios with 
a high physical risk, windfall taxes could be introduced on businesses 
seen to profit from the negative effects of climate change, such 
as life insurers. Additionally future climate related litigation and 
regulation are uncertain and could create an increased need for 
resources or material adaptation in our products and services to 
remain compliant. In scenarios where the transition away from 
fossil fuels nears completion, it was considered that the focus of 
climate-related group action lawsuits could start to turn to other 
high emitting sectors. The financial services industry produces the 
most emissions from its investments and it was discussed that in 
all scenarios, those who fail to make progress on decarbonising 
their investment portfolio or meet publicly stated targets, could 
conceivably become the new target of such groups. The risk of an 
increase in climate related regulations for the financial services 
industry materialising was viewed as inevitable. Whilst the ‘Current 
Policies’ scenario looks at an effective freeze on any further 
legislation and regulation, it was considered to be unrealistic. 
A ‘Current Policies’ scenario (a 3C degree global warming average) 
could still materialise even with further litigation and regulation. 
For a Net Zero 2050 scenario this looked like an introduction of 
minimum energy standards for properties as well as more stringent 
Solvency requirements as regulators seek to ensure business can 
cope with the physical losses of climate change or the transitional 
burdens. This could be through increased quantitative requirements, 
increased risk management requirements and/or increased 
disclosure requirements.
INSURANCE RISK (MORTALITY, LONGEVITY AND MORBIDITY)
The Group’s primary insurance risk exposure is to longevity risk, 
through the products we sell. In recent decades, life expectancy has 
improved due to medical advances and lifestyle changes, which can 
be expected to continue. Interacting factors, including government 
policy and individual lifestyle choices, make it difficult to accurately 
predict how much climate change could impact on longevity, but 
this can be expected to evolve gradually over the years. All the three 
scenarios explored could benefit the profitability of the products 
we sell, however consideration needs to be given to the reliability of 
models upon which this is based. Windfall taxes could be imposed on 
businesses seen to profit from the negative effects of climate change 
on people, especially in high physical risk scenarios. In all scenarios, 
the inaccuracy of mortality assumptions could lead to model risk 
failures if the effects of climate change are not properly factored in. 
Examples include increase in mortality from heat related deaths and 
reductions in mortality from improved air quality or a society-wide 
transition to a vegetarian or low-meat diet. 
Just Group plc  |  Annual Report and Accounts 2024
48

INVESTMENT RISKS:
Our credit investments are held as long-term investments. 
Although the value of the investments may be affected over 
time by the market’s view of the borrower’s credit quality, it is the 
borrower’s ability to repay the debt that affects us the most. 
Transition risks: The companies we invest in could face 
additional costs due to the nature and rate of the transition or, 
as a result of substitutability, assets could become stranded. 
Physical risks: Depending on the location, issuers we are invested 
in may face higher costs from extreme weather events or sustained 
asset damage. There may be business interruption from longer 
duration physical impacts of climate change. 
Material increased costs to the borrower, as a result of climate 
change, may affect their ability to meet their debt repayment 
obligations, increasing the risk of default. Sensitivity analysis of the 
risk of default on our credit portfolio is included in note 16.
We seek to incorporate responsible investment, including climate 
change and climate risk management across all of the teams within 
the Investment Function, with all teams responsible for different 
elements of the investment process as outlined below.
Our Responsible Investment Framework sets the basis for managing 
the risk exposure arising from broader environmental, social and 
governance risks, including climate change, and is monitored by the 
Investment Committee. At the broader strategic level, we consider 
the overall financed emissions of the portfolio and other metrics, 
such as the portfolio’s exposure to issuers with science based targets, 
to assess the portfolio’s potential future decarbonisation pathway.
For the purposes of implementation, we have split our approach into 
the following areas:
•	
Top down: portfolio management and asset manager 
due diligence.
•	
Bottom up: credit research and investment due diligence.
Top down:
For internally and externally managed assets, our approach 
to portfolio management seeks to combine fundamental and 
responsible investment data, to support with meeting our 
overarching net zero objectives. The investment function uses 
outputs from our proprietary emissions modelling tool as an 
input into the investment decision making process while seeking 
more information directly from issuer reporting, in the case of 
internally managed assets, and via asset managers for externally 
managed assets.
For externally managed assets, we seek to engage with our asset 
managers to understand their broader approach to responsible 
investment. We use our internal responsible investment manager 
assessment questionnaire to source information on their approach 
to responsible investment. The outputs of our assessment feed into 
a broader manager performance assessment, the results of which 
are presented to the Investment Committee and communicated to 
our asset managers. 
More information can be found on our responsible investment 
manager assessment in our UK Stewardship Code report available 
on our website www.justgroupplc.co.uk/sustainability.
Bottom up:
All of Just’s existing and prospective investments, where we have 
veto rights in place, are scored using our internal classification 
system (“PAYG”). In 2024 we enhanced this framework to remove 
the restricted bucket (Red) due to there being significant overlap 
with this bucket and the Purple bucket. 
•	
Purple – excluded: divestment and no new investment
•	
Amber – watchlist: invest but monitoring required
•	
Yellow – neutral: investment permitted
•	
Green – positive impact: investment encouraged
This ensures a consistent and robust approach is taken when 
assessing environmental, social and governance risks, including 
climate-related risks. Our classification system leverages information 
from third party data providers, external asset managers (where 
relevant) and directly sourced information from issuers. 
As part of our analysis for PAYG, the Credit research team considers 
a prospective investment’s financed emissions using reported or 
estimated data before determining their recommendation. 
To explicitly consider the physical and transition risks of climate 
change, we leverage third party data on Climate Value-at-Risk 
(“CVaR”), where data is available, primarily for our liquid corporate 
bonds. The purpose of this data is to understand, directionally, the 
potential impact of different climate change scenarios. Where data 
is unavailable, which is primarily the case for illiquid investments, a 
sector average based estimate that accounts for investment time 
horizon is applied to produce a holistic assessment of the portfolio’s 
exposure to physical and transition risks.
We actively consider investments in activities and issuers which 
are supportive or enabling of the overall transition to net zero, 
such as renewable energy production. We expect these investments 
to exhibit less transition risk. For more information, please see 
our Sustainability Bond Framework on our website 
www.justgroupplc.co.uk/sustainability. 
Just Group is exposed to property risk via the LTMs held on our 
balance sheet. These LTMs are secured against residential properties 
located across the UK. If the sale proceeds from the property are 
insufficient to repay the accumulated loan balance on the death or 
entry into long-term care of the customer, Just would suffer a loss 
due to the no-negative equity guarantee. 
Climate risk can lead to increased property risk on the LTMs held in 
our investment portfolio due to changes in property values as a result 
of physical risks or transitional risks, see pages 51 and 52.
What progress have we made to improve climate risk management 
of the Investment Portfolio? 
In 2024, we continued to enhance our approach to responsible 
investment in the following ways:
•	
Enhanced our internal responsible investment classification 
system to improve the granularity of our assessments.
•	
Obtained signatory status to the Financial Reporting Council’s 
UK Stewardship Code. 
•	
Enhanced our approach to calculating financed emissions with 
improvements in data integrity checks. 
•	
Enhanced the capabilities of the team by hiring specialists fully 
dedicated to responsible investment. 
•	
Improved our overall governance and internal processes, 
and produced an internal methodology document for 
financed emissions. 
On our LTM investments, our property underwriting assessments 
allow for existing flood and coastal erosion risk. We have undertaken 
climate change scenario analysis to improve our understanding of 
how our lending policy and underwriting approach need to evolve 
to manage any future exposure to climate change risk. We have 
been engaging with the Equity Release Council (“ERC") and the 
Partnership for Carbon Accounting Financials (“PCAF") on developing 
a standardised approach to emission reporting to further support the 
development of green lending and retrofit mortgages.
Property risk
The risk is attributable to both our LTM portfolio and also property 
related investments outside of our LTMs. In high transition risk 
scenarios the greatest risk may come from the introduction of 
legislation and regulation mandating the retrofitting of properties 
as well as the introduction of minimum energy-performance rating 
standards. This could lead to significant costs for property owners, with 
the burden also being passed on to businesses through their investment 
interests and a reduction in future investment opportunities. 
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sustainability: TCFD continued
The introduction of minimum energy standards or retrofitting technologies could impact the value of properties which fail to meet these 
standards. Significant costs associated with retrofitting or repairing properties could impact the ability of commercial property owners to 
repay their debts, posing a risk to the company’s financial stability. Similarly for residential property owners, without central government 
funding of private-sector options, a large number of property owners could struggle to fund the needed improvements.
One consideration made was that even in the ideal scenario of Net Zero 2050, where physical and transition risks remain the lowest, 
we should still expect to see a risk emerge around demand from property owners for retrofitting technologies.
In all scenarios, but especially those with a high physical risk, flooding poses a significant risk to existing infrastructure and income producing 
real estate. In addition, coastal erosion and subsidence risks should be considered to increase in all scenarios, with flooding the physical risk 
of most concern.
With scenarios that present high transition risks, the demographics of a particular area could amplify this risk. For example, minimum EPC 
standards may disproportionally affect areas that have a high concentration of property owners who live below the poverty line (who may 
typically have less available funds in which to pay for energy improvements), which produces a concentration risk of properties falling behind 
such standards. Without central government or local authority financial assistance, this could create a significant concentration of stranded 
or significantly devalued assets in particular geographic areas. 
Particularly in high physical risk scenarios, with more properties being at risk of flooding, there could be a risk that increasing amounts of 
our assets become stranded. Interlinked with risks around flooding and stranded assets, the concept of compulsory purchase orders was 
discussed. This would look similar to those made for projects such as High Speed (rail) 2 but for flood alleviation projects to protect towns 
or other important national infrastructure.
It was identified that for all scenarios, whether transition or physical risks were the prevalent risk, there could materialise a risk that particular 
geographical areas (or postal code areas) become uninsurable or uninvestable. This risk is already materialising for some areas of the UK 
affected by extreme coastal erosion or repeated flooding.
METRICS AND TARGETS 
The metrics below are used for our Investment Portfolio:
Metric
Description
Calculation Methodology
CLIMATE 
VALUE-AT-RISK 
(“cvar”)
A risk metric which is an estimation 
of scenario-specific valuation impact 
for transition and physical impacts, 
at both an issuer and portfolio level. 
The CVaR for the in-scope¹ credit portfolio is provided for three scenarios: 
Delayed Transition, Net Zero 2050 and Current Policies. Each scenario 
is presented as an aggregate of physical CVaR and transition CVaR and 
is calculated by normalising the aggregate of the physical CVaR and 
transition CVaR by the market value (GBP) of the portfolio. 
property 
VALUE-AT-RISK 
(“Pvar”) 
A risk metric derived from analysing 
the potential reduction in property 
values to derive a value at risk.
PVaR is the estimated reduction in property value due to climate change 
as modelled using RCP8.5 in 2080. We apply the climate scenario to the 
current LTM portfolio and property values in 2024, with no assumed 
change in portfolio composition. This is a simplification as we expect 
the geographic concentration of the portfolio will change as climate 
risk underwriting changes the composition of new business over time. 
Reduction in property value is calculated for increased risks of flooding, 
subsidence and coastal erosion.
CARBON 
FOOTPRINT
An impact metric that gives the 
financed emissions (Scope 1, 2 and 
3) at an issuer and portfolio level. 
This metric represents performance 
against our net zero targets.
The carbon footprint for the in-scope¹ investment portfolio includes the 
credit portfolio and the LTM portfolio.
•	
Carbon footprint of credit portfolio: calculated by normalising the 
financed emissions (Scope 1, 2 and 3) of our credit portfolio by the 
sum of the nominal USD dollars invested. 
•	
Carbon footprint of the LTM portfolio is the ratio of total financed 
carbon emissions to the total outstanding loan expressed in USD 
millions. The carbon footprint for each property in the LTM portfolio 
is determined by using data from the EPC, where one exists and is 
active, using shared building data or from modelling.
The carbon footprint is used specifically to monitor our progress towards 
achieving our net zero commitments.
IMPLIED 
TEMPERATURE 
RISE (“ITR”)
We use ITR as a forward-looking 
metric for our credit portfolio, 
expressed in degrees celsius, which 
can show the temperature alignment 
of the issuers we invest in and the 
portfolio as a whole. 
For LTMs we monitor the EPC ratings 
of the portfolio using actual and 
modelled ratings to monitor our 
exposure to any introduction of 
minimum EPC standards.
The ITR for the in-scope¹ investment portfolio includes the credit portfolio.
•	
ITR of the credit portfolio: a weighted average of the temperature 
alignment of the investments in our credit portfolio, where available, 
normalised by the sum of the nominal USD dollars invested. 
We do not have an ITR for the LTM portfolio.
The ITR provides a forward-looking measure to understand the 
temperature alignment of individual issuers. 
1	 Our methodology excludes funds or positions where data is not available or position sizes are immaterial (<5% of the in-scope credit portfolio) and reinsurance assets, cash positions, 
derivatives and liquidity funds which are not relevant to this analysis.
Just Group plc  |  Annual Report and Accounts 2024
50

The CVaR is purely illustrative as it projects far into the future based 
on assumptions about our existing investment portfolio. The longer 
the time period that data is projected into the future, the more 
uncertainty in the results. The carbon footprint metric reflects the 
financed emissions of our current portfolio. ITR gives an indication of 
the temperature alignment of the portfolio. We expect each of these 
metrics to reduce as the composition of our investment portfolio 
changes over the years through the application of our Responsible 
Investment Framework.
ENHANCEMENTS
As part of the scenario analysis, we have further enhanced our 
approach in the following ways:
1. Modelling and tools:
•	
Improved modelling of carbon emissions on LTMs through 
refined assumptions.
•	
Improved analysis of projected financed emissions on the 
investment portfolio.
•	
Improved data integrity checks and controls on the 
credit portfolio.
•	
Fully aligned to the NGFS scenarios following enhancements 
made by our third party data provider1.
2. Risk Exposure
•	
Reduced exposure to high emissions intensity investments 
through portfolio optimisation.
•	
Financed emissions are now considered as part of due 
diligence for all prospective investments. 
COMBINED ILLUSTRATIVE IMPACTS – CVAR AND PVAR 
PRE-MANAGEMENT ACTIONS
The results of our quantitative analysis of CVaR relating to the credit 
portfolio and PVaR relating to the LTM portfolio are shown in the 
table below. The metrics show the illustrative impacts on our existing 
credit portfolio if it were to remain unchanged to 2100. The analysis 
assumes no changes in the Investment Portfolio and does not 
consider the Group’s cash/cash equivalent holdings, derivatives, 
reinsurance assets and sovereign bonds.
Sub-Portfolio
Delayed Transition
Net Zero 2050
Current Policies1
Credit portfolio1
-2.0% CVaR
-5.7% CVaR
-0.8% CVaR
LTM portfolio
-1.5% PVaR
-1.5% PVaR
-0.2% PVaR
1	 Results as at 31 December 2024. Historically, all scenarios were required to select 
a physical risk (aggressive or average) alongside the NGFS scenario and Nationally 
Determined Contributions was the only available scenario, within the ‘Hot House 
World’ segment. In line with the NGFS Phase IV scenarios, the Delayed Transition 
scenario (well below 2 degree pathway) has replaced the Divergent Net Zero scenarios 
(1.5 degree pathway), our 3rd party provider updated their physical risk methodology, 
both of which have contributed to changes in CVaR.
Across all scenarios we have seen a fall in the aggregate CVaR which 
is due to a number of factors including:
•	
The previous base case scenario, Divergent Net Zero, being 
replaced with Delayed Transition. The transition risks in the latter 
are more pronounced in the longer term.
•	
Updated methodology, where our third party data provider has 
incorporated more accurate physical risk data which has reduced 
the overall physical risk across each scenario.
The modelling continues to suggest that transition risks represent a 
more material risk to our investment portfolio than physical risks.
In the Net Zero 2050 and Delayed Transition scenarios, there is an 
assumed implementation of minimum EPC standards for residential 
properties (based on assumptions stated in the Climate Biennial 
Exploratory Scenario). 70% of the LTM portfolio has an EPC below C, 
which is the anticipated minimum standard. 
For LTMs, we have not made explicit allowance for transition risk 
within our reported numbers. The estimated potential impact of 
transition risk on property values is based on the UK government 
implementing a minimum EPC standard of C and this has not 
been confirmed as a government policy yet. Any impact would 
be incremental over a period of years as and when loans become 
repayable following the customer’s death or entry into long-
term care. The impact may be mitigated by the extent to which 
government softens the blow for homeowners through grants 
and subsidies. 
The cost of transition risk could lead to a 1.3% reduction in property 
values under the net zero scenarios for our LTM portfolio. This is a 
material reduction of 52% from the figure previously reported, which 
is due to an enhancement to our methodology. This is now based 
on the assumption that the most cost effective solution for energy 
efficiency improvements are completed first, in place of using an 
average cost approach. Any reduction in property value would only 
affect Just in instances where it leads to the property sale price being 
lower than the loan balance. 
Our physical risk modelling estimates that they lead to at most a 
0.2% reduction in property values by 2080 on our LTM portfolio. 
Of the physical risks to which we are exposed, increased flood risk 
due to climate change is expected to have the most material impact. 
CARBON FOOTPRINT – INVESTMENT PORTFOLIO
The carbon footprint of our credit and LTM portfolios are shown in 
the table below. The metrics show our baseline year (2019) and our 
2024 position. We acknowledge there is double counting in producing 
the carbon footprint data and have therefore split the data by 
scope of emissions. Our carbon footprint does not include cash/cash 
equivalents, derivatives and reinsurance assets.
Investment Portfolio
2019
2024¹
Credit portfolio² 
(tCO2e/$m nominal 
invested)
Scope 1 and 2: 84
Scope 1 and 2: 89
Scope 3: 407
Scope 3: 180
Coverage: (Scope 1, 2 
and 3): 99.8%
Coverage: (Scope 1, 2 
and 3): 99.2%³
LTM portfolio4 
(tCO2e/$m nominal)
Scope 3: 10.35
Scope 3: 10.4
Coverage (Scope 3): 
n/a
Coverage (Scope 3): 
96%
Combined
Scope 1 and 2: 60
Scope 1 and 2: 72
Scope 3: 274
Scope 3: 143
1	 Data as at 28 June 2024.
2	 A combination of latest available reported and estimated data has been used to 
calculate the carbon footprint of the credit portfolio using nominal values; this includes 
our third party data provider aiming to apply the principles under version one of the 
PCAF Financed Emissions Standard. For asset classes where no approach has yet been 
identified by PCAF, our third party data provider has applied an appropriate approach 
that is similar to the PCAF standard. Where data was not available an unweighted 
sector average was applied to produce a full portfolio footprint. Sector averages cover 
c.30% of the 2019 data. In 2024, scope 1 data improved significantly with c.7% of data 
representing sector averages and c.25% for scope 2 and scope 3. Data could be subject 
to change due to improvements in data quality going forward.
3	 Coverage of the portfolio in the carbon footprint data. Data coverage varies across 
individual scopes of emissions, lowest value shown for prudence.
4	 The LTM portfolio’s carbon footprint is calculated using an updated method from prior 
years, which is more accurate. The actual emissions are from the EPC where it exists and 
is active, and is modelled for the rest of the portfolio. The EPCs are associated for those 
properties secured against a LTM. Electricity is based on a rolling 12 month average 
CO2 intensity factor from the National Grid based on the Distribution Network Operator 
for the region where that property is located. For other sources, the most recently 
published intensity factors from the Department for Energy Security and Net Zero 
‘Government conversion factors for company reporting of greenhouse gas emissions’ 
report is used in place of the SAP 2012 factors. For 38% of properties we use the rating 
on the record, and for 58% of properties we use an estimated rating. For the remaining 
4% of properties, an estimated rating was not available, as the model had insufficient 
information about the property to produce an estimated rating. The results of the 
existing data were then extrapolated to represent the whole portfolio. There is not an 
emissions standard for LTMs. We have calculated the emissions intensity based on the 
PCAF residential mortgage standard. The contribution of an individual property to the 
carbon emissions of the overall portfolio is based on current loan-to-value ratio of the 
relevant LTM. We have used the current loan balance and property value to calculate 
the loan-to-value ratio.
5	 We have updated our approach to calculating emissions on LTMs to use a more accurate 
approach than prior years. To avoid using an inconsistent baseline, we have restated the 
2019 figure. The figures for 2019 and 2024 are now reported in $m/nominal in order that 
we can report an aggregate scope 3 carbon footprint.
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sustainability: TCFD continued
IMPLIED TEMPERATURE RISE
As at 28th June 2024, our weighted average ITR for the credit 
portfolio is 2.3, which is a marginal decrease relative to 
previous years. 
LIMITATIONS AND OUTCOMES
Credit portfolio – CVaR and carbon footprint
To determine the potential impact on the credit portfolio, we have 
used the data available from our third party data provider, which 
predominantly covers our liquid credit assets, and estimated the 
remaining by taking sector averages, accounting for the investment 
time horizon. The results of our quantitative analysis of CVaR relating 
to the credit portfolio does not include the Group’s cash/cash 
equivalent holdings, derivatives, reinsurance assets and sovereign 
bonds. The exclusion of sovereign bonds is driven by limitations 
in our methodology, however this is a key consideration for future 
enhancements to our assessment. 
To produce a full portfolio aggregate CVaR and carbon footprint, 
where data is unavailable via our third party provider, we apply an 
unweighted sector average and consider the maturity profile of 
the individual securities. The results are a function of assumptions 
applied by the NGFS. Sector averages can give an indication of the 
climate-related risks a company may face but do not account for the 
company-specific nature of these risks. 
The longer-term time horizon for projections on the credit portfolio 
lends itself to greater uncertainty of potential future impacts. As a 
result, whilst some conclusions can be drawn from our analysis, we 
acknowledge that our data has limitations associated with it. We 
are continuing to address this area as part of our development work 
going forward. Data could be subject to change due to improvements 
in data quality going forward.
LTM portfolio – PVaR and carbon footprint
For the LTM portfolio, 38% of the portfolio has an actual EPC rating 
that is valid and 58% of the portfolio has a modelled rating, which 
affects the accuracy of the PVaR. This is reflected in the PCAF data 
quality score of 3.6.
We anticipate that over time issuers will provide greater 
transparency and reporting on emissions. We expect to restate the 
carbon footprint figures for the investment portfolio at the baseline 
year and subsequent years reflecting the overall improvements in 
availability of data, data quality, or where a methodology change 
is made. As explained above 38% of the LTM portfolio has an actual 
EPC rating, which affects the accuracy of the emissions data and is 
reflected in our PCAF score. 
POTENTIAL ACTIONS TO MITIGATE CLIMATE RISKS
From our scenario analysis exercise we were able to identify 
some potential actions we can take to help mitigate or manage 
the risks identified:
•	
Increase due diligence on third-party suppliers to assess their 
understanding and readiness to handle energy supply risks. 
•	
Better understand the business’ exposure to rising energy 
prices, including budgetary considerations against the 
different scenarios. 
•	
Specific monitoring of employee health and well-being to 
understand specifically how resilient staff would be to periods 
of short and sustained energy price increases. 
•	
Assessment and deployment, where possible, of onsite renewable 
electricity generation and storage at our offices. 
•	
Continue to validate the recovery capability and resilience of 
services from key third party suppliers.
•	
Continue engagement with industry and UK Government bodies 
and continue dedicating resources to horizon-scanning. 
•	
Increase climate change subject-awareness amongst staff 
pertinent to managing climate change related risks.
•	
Continue the tracking of behavioural and health changes in the 
UK population and as required, use this to modify internal model 
assumptions around mortality and longevity. 
WHAT ARE OUR FUTURE PLANS FOR ENHANCING CLIMATE RISK MANAGEMENT OF THE 
INVESTMENT PORTFOLIO?
Below we have outlined several potential actions:
Integration
•	
Incorporate climate-related scenario analysis data within 
investment decision making alongside other factors.
Engagement
•	
Continue to influence our issuers, external managers and the 
wider market to support our ambition to reach net zero.
•	
Continue to develop our LTM lending propositions to support 
our customers in making their homes more energy efficient and 
to reduce the proportion of our LTM portfolio that is below an 
EPC rating of C. The government’s aim is for as many homes as 
possible to be upgraded to an EPC rating of C, with proposals for 
this minimum to apply to rented homes from 2030.
Data
•	
Identify other sources of information to improve the quality 
of data used to analyse the physical and transition risks of 
climate change.
•	
Enhance our modelling to capture the CVaR associated with 
sovereign bonds.
•	
Improve use of artificial intelligence and technology, where 
relevant, to enhance integration of climate change.
Just Group plc  |  Annual Report and Accounts 2024
52

In accordance with Listing Rule 6.6.6R(8), climate-
related financial disclosures consistent with the Task 
Force on Climate-related Financial Disclosures (“TCFD”) 
recommendations and recommended disclosures are 
contained in the Sustainability TCFD section on pages 40 to 
52 and in the Risk Management section on pages 65 to 67. 
Information on the Group’s greenhouse gas emissions, 
energy consumption and efficiency during 2024 are also 
included in the Sustainability TCFD section on pages 40 to 42. 
In preparing the TCFD disclosures, the Group has considered 
the guidance for all sectors and supplemental guidance for 
insurance companies within the TCFD Annex “Implementing 
the Recommendations of the Task Force on Climate-related 
Financial Disclosures.”
TCFD Pillars 
Recommended Disclosures 
Disclosure location 
Governance: Disclose the 
organisation’s governance 
around climate-related issues 
and opportunities 
a.	 Describe the Board’s oversight of climate-related 
risks and opportunities. 
Page 44
Pages 94-99
Pages 104-107
b.	 Describe management’s role in assessing and 
managing climate-related risks and opportunities.
Page 44
Pages 60-63
Strategy: Disclose the actual and 
potential impacts of climate-related 
risks and opportunities on the 
organisation’s business, strategy 
and financial planning where such 
information is material. 
a.	 Describe the climate-related risks and 
opportunities the organisation has identified 
over the short, medium, and long-term. 
Pages 45-50
b.	 Describe the impact of climate-related risks and 
opportunities on the organisation’s businesses, 
strategy, and financial planning.
Pages 45-51
c.	 Describe the resilience of the organisation’s 
strategy, taking into consideration different 
climate-related scenarios, including a 2°C or 
lower scenario.
Pages 45-52
Risk management: Disclose how 
the organisation identifies, assesses 
and manages climate-related risks. 
a.	 Describe the organisation’s processes for 
identifying and assessing climate-related risks.
b.	 Describe the organisation’s processes for 
managing climate-related risks.
c.	 Describe how processes for identifying, assessing, 
and managing climate related risks are integrated 
into the organisation’s overall risk management.
Pages 47-48
Pages 45, 49 and 52
Pages 45, and 65-67
Metrics and targets: Disclose the 
metrics and targets used to assess 
and manage relevant climate-related 
risks and opportunities where such 
information is material.
a.	 Disclose the metrics used by the organisation 
to assess climate-related risks and 
opportunities in line with its strategy and 
risk management process.
Pages 47, 48, 50 and 51
b.	 Disclose Scope 1, Scope 2, and, if appropriate, 
Scope 3 greenhouse gas emissions (GHG), and 
the related risks.
Pages 40-42 and 51
c.	 Describe the targets used by the organisation to 
manage climate-related risks and opportunities 
and performance against targets.
Pages 40-43
53
Strategic Report
Governance
Financial Statements

LOVED BY 
CUSTOMERS
LOVED BY 
COLLEAGUES
In 2024, we set our sights on becoming the 
destination employer in our sector – a company 
loved by customers and loved by colleagues.
Our people continue to be galvanised around our strong purpose 
of helping people achieve a better later life, and we are harnessing 
their appetite to be more ambitious in what they do and how they 
do it. With our people strategy as a key enabler of our growth 
plans, we have continued to build momentum around three, 
key strategic priorities: 
•	
Ensuring we have the right people, with the right skills, in the 
right place, at the right time to meet current and future needs.
•	
Delivering a brilliant employee experience underpinned by a 
sense of belonging, with Just feeling like the best place to work 
in financial services as a destination employer.
•	
Evolving our Just behaviours to support our future ambition, 
as part of a culture centred on our purpose and high performance, 
where colleagues feel proud to work at Just.
‘Best resourcing initiative’ at the CIPD 
In September we were delighted to be awarded the Best 
Resourcing Initiative at the CIPD (Chartered Institute of Personnel 
and Development) People Management Awards in recognition 
of our success in building an in-house Talent Acquisition 
function. This was a priority to further enable a high-performing 
organisation that recruits diverse, brilliant people, underpinned 
by comprehensive strategic workforce planning. It also recognised 
the extensive work we undertook to build a powerful employer 
brand as part of our overall attraction strategy. 
The CIPD judges praised Just 
Group for its ‘joined-up thinking, 
clear drivers and strong focus on 
data-led decisions’, emphasising 
the team’s ‘clear demonstration 
of measures achieved in a very 
short time frame’.
COLLEAGUES AND CULTURE
Just Group plc  |  Annual Report and Accounts 2024
54

OVER 15,000 HOURS OF LEARNING 
In parallel to our talent acquisition strategy, during 2024 we increased our focus on growing our 
own talent within the organisation.
Shortlisted for a Learning and Development award at the Personnel 
Today awards, we have continued to roll out our ‘Power Up’ for 
people managers. This programme focuses on supporting managers 
to lead high performing, engaged and inclusive teams, where 
people feel a strong sense of belonging. We’ve run modules on key 
skills including feedback, coaching, career conversations, inclusive 
leadership and planning and prioritising. Feedback from participants 
has been exceptional, with an average 92% of survey respondents 
saying that they would recommend the content to their colleagues.
The Power Up programme has been 
a valuable resource. The Leading High 
Performing teams module gave me a 
great insight into ‘defining a purpose’ 
and led to us developing a team 
charter and best practice, and 
The Communicator module gave me 
the skills needed to share impactful 
feedback with my team.”
Attendee comment 
Power Up for People Managers
Following the success of this programme, we launched a new 
learning offering for all colleagues, branded ‘Power Up Your Career’. 
This includes virtual and in-person workshops on a range of 
topics, such as financial industry awareness, communicating with 
impact, influencing, business partnering and project management. 
This forms part of our strategy to develop talent at different levels of 
the organisation. Again, feedback on the sessions has been excellent, 
with an average 97% of survey respondents saying that they would 
recommend the workshops to their colleagues.
I found the session really useful 
and enjoyed the group discussions… 
some really useful tips and structures 
shared... lots of interaction and shared 
experiences.”
Attendee comment 
Power Up Your Career
Supporting this, we also ran two ‘Learning at Work’ weeks with 
virtual and in-person sessions across all our offices. We had more 
than 1,600 sign-ups to over 25 sessions across the two weeks, 
including external speakers on topics such as developing a growth 
mindset through to colleague-led talks on topics around AI and 
future capabilities. Feedback from participants has been excellent 
with an average 95% of survey respondents saying that they would 
recommend the session they attended to their colleagues.
Very informative and I definitely 
learned new things…”
Attendee comment 
Learning at Work Week
2024 saw us hire our largest ever graduate cohort (over 20 in both 
2023 and 2024), providing a structured career and development 
programme for these early career colleagues. This includes rotations, 
apprenticeships leading to professional qualifications, and an 
18-month programme focused on core soft skills.
In addition to these in-house programmes, we provide other 
learning and development opportunities, including full access to 
LinkedIn Learning, apprenticeship programmes (BPP), development 
programmes (partnering with Corndel for level 5 & 7 and the 
Chartered Insurance Institute), external training and professional 
qualifications in areas like actuarial, finance and technology. 
A brilliant experience working at Just 
As part of setting our sights on Just becoming the best place to 
work in financial services, we have continued to focus on delivering 
a brilliant employee experience. This comes together in our EVP – 
Employee Value Proposition – which articulates the ‘deal’ between 
our employees and Just as an employer.
We support positive wellbeing through a flexible 
approach of company funded and employee 
selected options. Delivered through our Just 
Thrive programme, an example of one of our key 
activities was promoting World Wellbeing Week 
in June. This included:
•	
In-office ‘know your numbers’ health assessments delivered 
by AXA for awareness around cholesterol, blood pressure, BMI, 
height/weight and more, attended by over 90 colleagues.
•	
Women’s health and hormones talk, men’s health webinar, 
each hosted by our Women’s and Men’s networks.
•	
Benefits webinars from some of our benefit providers, 
including Level Payroll Saving, My Gym Discounts, My Care Hub, 
Cycle to Work, EAP and Tooth Fairy.
We have continued to promote our range of physical, mental and 
financial wellbeing support including our mental health webinars, 
Headspace app, virtual yoga sessions, menopause support and 
running or football get togethers. Our mental health first aiders 
provide a confidential safe space where our people can be listened 
to, heard and supported via signposting to other resources as 
necessary. In addition, our Menopause Cafés, hosted by our 
Menopause Champions, support discussion, sharing advice and 
resources, asking questions, or simply listening.
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Strategic Report
Governance
Financial Statements

In October we updated our DEIB strategy for 2025 to continue 
to strengthen our inclusive culture and build a sense of 
belonging. We know that this is critical to enhance our business 
success, driving innovation and balanced decision making.
Our seven employee networks, including our newest ones – 
Men’s Health and Wellbeing, and Older Workers – are thriving. 
We’ve held many different events and activities, such as 
immersive experiences for Neurodiversity Celebration Week 
and our socials for Black History and Pride months. 
We have completed the third year of our reciprocal mentoring 
programme where diverse participants are paired with senior 
leaders for conversations to increase allyship and drive action. 
We also take part in the 30% Club Mission Include cross-
company mentoring for our diverse talent and the Actuarial 
Mentoring Programme specifically for diverse actuarial talent. 
We continue to run our brilliant Just Meet programme quarterly 
– colleagues who sign up are paired for a 30 minute conversation 
with a colleague who they do not know.
NURTURING A SENSE OF BELONGING
At the heart of a brilliant experience are colleagues 
who feel like they belong. 
We also hold more informal opportunities for colleagues to engage in 
conversation with our leadership team. These include ‘Lean Coffees’ 
with our Group CEO, where colleagues get to set the agenda of the 
meeting, and ‘Conversations with the Execs’ led by our Chief People 
Officer, Ellie Evans, to discuss important topics, including our focus 
on the customer.
91% of colleagues that attended 
September’s Lean Coffee strongly 
agreed that they found the 
session valuable.
As a new starter the session provided an 
excellent opportunity to meet colleagues 
outside of my immediate team/
department and was really helpful to 
hear directly from David. Also helpful to 
get a sense of the wider topics/themes 
that came up across the participants – 
liked the openness and transparency.”
Attendee comment 
September’s Lean Coffee
As well as the Executive team, it’s also extremely important that 
our Non-Executive Directors can hear first hand from colleagues to 
discuss important topics and also gauge the ‘mood of the nation’. 
In addition to sessions with colleagues branded as ‘Take on Board’, 
where discussions over the year ranged from career development 
to our approach to reward, we also introduced a new session for our 
senior leadership team (those reporting into the Executive team). 
Hosted by Michelle Cracknell, our Board lead for engagement and 
consumer duty, the conversation was focused around the importance 
of culture and how we can bring our Just behaviours to life.
My first attendance at a menopause 
cafe made me realise that there were 
other people going through the same 
thing in the workplace. People needing 
and reaching out for support and advice, 
it made a huge difference to me and 
took a huge weight off my shoulders – 
I was not alone.”
Attendee comment 
Menopause Café, August 2024
We have an all encompassing and well regarded colleague 
communications and engagement programme which focuses on 
people having a voice and freely sharing their views. As part of 
recognising that the ‘tone from the top’ is extremely important, we 
have quarterly town halls led by our Group CEO and members of our 
Executive team. We receive excellent feedback on these sessions, with 
96% of colleagues who completed our survey agreeing that they found 
the town hall in October valuable. The sessions provide an opportunity 
for colleagues to hear a ‘big picture’ update, as well as reflect on 
current successes and challenges. There is also time for colleagues to 
ask our Group CEO and leadership team any questions they may have. 
Really inspiring. Great communicator 
and really good understanding of the 
business. Seems to really care about 
people and high degree of integrity.”
Feedback on David Richardson 
Peakon survey, May 2024
For the second year running we held a Belonging 
at Just Week, with an exciting week of events 
and speakers. This included June Sarpong OBE on 
diversity, leadership and privilege, allyship from the 
Association of British Insurers and Hester Grainger on 
creating neurodiverse teams and cultures. Our scores 
on our Belonging index from our November Peakon 
survey were our highest yet, showing how colleagues 
really value our efforts. 
We also held our charity flagship event ‘Just Oarsome’ 
in Wimbledon Park in September, with dragon boat 
teams led by members of our Executive Committee. 
We raised £42,000 for our corporate charity partner 
Hourglass, the only UK-wide charity dedicated to 
calling time on the harm and abuse of older people.
COLLEAGUES AND CULTURE continued
Just Group plc  |  Annual Report and Accounts 2024
56

Proud to work at Just
During 2024 we held two colleague engagement surveys 
via Peakon to give our people managers access to 
meaningful data to support the engagement of their 
teams. We once again had excellent response rates, with 
15,593 free text comments related to a whole range of 
aspects about working at Just – what we are doing well 
and areas for improvement.
I really enjoy working at Just, 
I like my role and what the 
end result of what I do is. 
I believe in what we are trying 
to achieve together.”
Colleague comment 
November Peakon survey
Ambitious and curious
As part of enabling our growth strategy, during 
the year we evolved our Just behaviours, 
co-designing with colleagues across the 
organisation. As well as capturing the spirit 
of the journey we are on, we also wanted to 
make sure that we have the right behaviours 
to provide guidance for colleagues in their day 
to day decision making. The introduction of 
ambitious and curious were extremely well 
received by colleagues and we held a launch 
event in December to bring them to life as 
part of the Just Way. Embedding our evolved 
behaviours will be a key priority for 2025 to 
help drive overall business success. 
To conclude the year, in December we were 
delighted that David Richardson was awarded 
‘Best People-Focused CEO of the Year’ at the 
HR Excellence Awards. The judges praised 
David’s leadership style as being “personal, 
transparent, and forward-thinking, supported 
by tangible achievements.” They went on to 
say that “when we write in HR magazine about 
how leaders should role model the behaviours 
they want to see in their organisation – 
there would be few finer role models than 
David Richardson.”
At the end of 2024 we were pleased to exceed our 85% ‘Proud to work at Just’ 
score, achieving a brilliant 86%, based on six questions particularly relevant to 
our organisation.
November 2024
October 2023
October 2022
Response rate
90% 90% 85%
Overall engagement 
(out of 10)
8.3 7.9 7.7
Proud to work at 
Just metrics
8.6 8.3 8.0
Some other key information includes: 
At 31 December 2024
London
Reigate
Tunbridge 
Wells
Belfast
Home 
Based/ 
Remote
Total
Colleagues
460
558
4
258
104
1,384
Contingent Workers
147
 29
0
 1
140
317
Our colleague headcount has grown by 17.5% over the last year supporting 
core business activities and new and emerging propositions. Retention has 
remained stable at 87%, annualised including all colleagues, fixed term 
contracts that have come to an end and summer placements. Retention 
excluding involuntary leavers and fixed term contracts is 92%.
Our Peakon survey provides us with an important 
insight into our culture at Just, and we combine this 
with other quantitative and qualitative insights to 
assess ‘how’ we do things as an organisation and 
the overall engagement of our people.
57
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Financial Statements

The Board recognises that the long-term sustainable success 
of Just depends on effective engagement with key stakeholders.
We understand the importance of each stakeholder in our success and our duties to them. Strong engagement to 
understand their interests is crucial. Below summarises our key stakeholders and how the Board and Group engage with them.
The Section 172 statement can be found on p61. Examples of principal decisions taken by the Board impacting 
stakeholders are contained within the Governance in Operation report on p86 to p88.
STAKEHOLDER ENGAGEMENT
COLLEAGUES
COMMUNITY AND THE ENVIRONMENT
The team of colleagues at Just who deliver exceptional service to 
customers and to the people who support those that deliver the services. 
Our peers, civic society and the later life financial advice 
communities who we engage with and the wider environment.
Link to Strategic Priorities
Link to Strategic Priorities
 
 
 
  
 
HOW WE ENGAGE
HOW WE ENGAGE
•	 Directly, day-to-day through line management and by using a variety of 
communication channels.
•	 Gather feedback using a range of techniques such as structured surveys and 
through more informal channels.
•	 Partnership with charities supporting local communities.
•	 Engage with the financial advice community. 
•	 Participate in external sustainability initiatives and publish 
climate-related disclosures for transparency around our progress.
WHAT MATTERS TO THEM
WHAT MATTERS TO THEM
•	 The Group having a clear vision and purpose.
•	 A brilliant employee experience.
•	 A listening culture to share views.
•	 Having the opportunity to grow and develop.
•	 Diversity, equity, inclusion and belonging initiatives.
•	 Wellbeing.
•	 Hybrid working. 
•	 Strong community and environmental credentials.
•	 Offer support and information to help individuals transition from 
work to retirement.
•	 Provide support for vulnerable customers.
•	 Support fundraising efforts in local communities. 
•	 Leave a responsible footprint.
HOW WE ADDRESS THESE CHALLENGES
HOW WE ADDRESS THESE CHALLENGES
•	 CEO quarterly briefing sessions for all colleagues to reiterate Just’s purpose and 
provide a business update on key initiatives to deliver our strategic priorities the 
Just Way and help people achieve a better later life.
•	 Non-Executive Director engagement with colleagues to bring their voice into the 
boardroom.
•	 CEO Lean Coffee and informal Executive sessions with colleagues to discuss 
matters that are important to them.
•	 Employee engagement surveys and action planning at a Group, functional and 
local level.
•	 Developing colleagues through in-role experience, mentoring, online learning and 
training. This includes training on ethical standards, privacy and data security, 
which is provided to all colleagues including part-time employees and contractors. 
•	 Continued commitment to building a diverse workforce and inclusive culture at Just, 
through hosting our second annual Belonging at Just Week and events organised by 
our seven employee networks, which now include our Men’s Health and Wellbeing 
Network and Older Workers Learning and Sharing Network.
•	 Providing support and guidance for our colleagues around mental, physical, social 
and financial wellbeing.
•	 Hybrid way of working to encourage collaboration and innovation, and sustain 
Just’s culture.
•	 Providing volunteering opportunities to make a positive impact in our 
local communities.
•	 Offer helpful tips and guidance on topics relating to retirement 
on our customer websites. 
•	 Initiatives to raise awareness in the financial advice community 
to support the needs of vulnerable customers.
•	 Partnering with a charity close to our purpose each year. In 2024, 
we partnered with Hourglass, a national charity whose mission is 
to end the harm, abuse and exploitation of older people in the UK. 
•	 Continue to make progress to reach our carbon net zero targets. 
•	 Continued partnership with EcoTree, a sustainable forestry 
management company, to plant trees, as one of our 
sustainability initiatives.
RELATIONSHIPS WITH STAKEHOLDERS
Just Group plc  |  Annual Report and Accounts 2024
58

REGULATORS
SUPPLIERS
Organisations who regulate the conduct of firms and their 
financial stability. 
The companies providing the services, materials and resources 
to enable Just to operate the businesses in the Group.
Link to Strategic Priorities
Link to Strategic Priorities
 
 
 
 
HOW WE ENGAGE
HOW WE ENGAGE
•	 Formal meetings with regulators.
•	 Written responses to consultation documents and regulatory requests. 
•	 Participation in workshops directly with regulators and via trade associations.
•	 Regular performance reviews of our key suppliers enable all 
parties to understand expectations and support each other to 
optimise delivery. 
•	 Oversight of controls to mitigate risks and to ensure the delivery  
of good customer outcomes. 
•	 Written feedback following each tender process to explain the 
outcomes. 
•	 Conflicts of interest checks, ensuring advantages are not gained 
through personal relationships. 
•	 Sanctions screening, ensuring that Just and its suppliers are free 
from financial crime risk.
WHAT MATTERS TO THEM
WHAT MATTERS TO THEM
•	 Boards and senior management understand the regulatory objectives, and seek 
to ensure good consumer outcomes are achieved and policyholder commitments 
are met.
•	 A culture that supports adherence to the spirit and letter of regulatory rules and 
principles.
•	 Foster open and transparent communications with our regulators. 
•	 Positive engagement to encourage effective competition and consumer 
protection which results in better customer outcomes.
•	 Collaborative relationships with open, honest and transparent 
communications.
•	 Fair, transparent and objective process and evaluation criteria 
when bidding for new business.
•	 Fair payment terms which are consistently met within deadlines.
HOW WE ADDRESS THESE CHALLENGES
HOW WE ADDRESS THESE CHALLENGES
•	 Continue to respond to regulators in a timely and constructive manner and 
engage directly on any key regulatory matters and thematic reviews. 
•	 Implement plans to ensure that new regulatory requirements are met. 
•	 Active participation in policy development directly with regulators and via trade 
bodies. 
•	 Timely preparation and filing of regulatory returns.
•	 Our procurement and outsourcing policy ensures that tender 
processes are fair and transparent, and all suppliers receive 
feedback on submissions. All suppliers are expected to adhere to 
relevant legislation and regulatory regimes, and to act ethically 
and with integrity. Risk-based assessments ensures all suppliers 
receive the relevant level of governance oversight and interaction 
with Just.
•	 Clearly defined performance metrics are agreed with our key 
suppliers at the outset to measure ongoing success.
•	 Supplier Code of Conduct: A regulatory obligation for Just to make 
new suppliers aware of relevant internal policies.
STRATEGIC PRIORITIES
Grow sustainably
Scale with technology
Reach new customers
Be recommended by our customers
Be proud to work at Just
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Governance
Financial Statements

RELATIONSHIPS WITH STAKEHOLDERS continued
OUR STAKEHOLDERS
INVESTORS
INDIVIDUALS/FINANCIAL ADVISERS/
trustees
The equity and debt investors who invest the capital to 
finance the business. 
Individuals wanting help with their retirement finances, 
financial advisers and trustees accountable for securing 
good outcomes for pension members and clients.
Link to Strategic Priorities
Link to Strategic Priorities
 
 
 
 
HOW WE ENGAGE
HOW WE ENGAGE
•	 Direct investor meetings with members of the Board.
•	 Annual General Meeting and results presentations.
•	 Industry conferences, marketing roadshows and engagement.
•	 Shareholder communications.
•	 Regular news updates on the business and industry topics.
•	 Engage directly when we provide regulated financial advice, 
guidance and other forms of help and customer service.
•	 Engage indirectly via financial intermediaries and other 
organisations such as pension schemes and corporates.
•	 Commission surveys and other research to listen to feedback 
from customers, advisers and trustees to understand how 
Just is delivering its services and meeting the needs of our 
target customers.
•	 Convene and attend industry events to bring together trustees, 
advisers and subject matter experts to encourage dialogue and 
share knowledge.
WHAT MATTERS TO THEM
WHAT MATTERS TO THEM
•	 Deliver a sustainable business model and manage the capital 
base prudently.
•	 Business performance and executing on opportunities available.
•	 Returns on investment.
•	 Sustainability of the Group’s external debt and receipt of scheduled interest and 
principal payments.
•	 Operate in a socially responsible and sustainable manner.
•	 Security and peace of mind that Just will deliver its promises.
•	 Financial strength and strong counterparty credentials that 
deliver security for advisers, trustees and their members.
•	 Good value for money and product differentiation.
•	 Quality of service delivered and good customer outcomes. 
•	 Reputation of the Company.
•	 A secure asset portfolio with ESG and sustainability credentials.
HOW WE ADDRESS THESE CHALLENGES
HOW WE ADDRESS THESE CHALLENGES
•	 Growth in net asset value, delivery of performance metrics and targets, and 
payment of an attractively growing dividend to shareholders.
•	 Held meetings with existing and prospective shareholders to engage on Just’s 
performance and strategic developments, and to discuss any issues or concerns.
•	 Consistently high level of engagement with investment analysts, in addition to 
management presentations to the equity sales teams at banks/brokers.
•	 International and UK regional roadshows, and attendance at multiple investor 
conferences.
•	 Dedicated fixed income investor relations programme, completion of a refinancing 
exercise and maintained A credit rating with stable Outlook.
•	 Further refined our strategy with clear, specific goals driven by 
appropriate priorities.
•	 The Board receives regular updates on investor relations activities and feedback 
received from investors.
•	 Behave prudently and have strong, effective governance to ensure 
we always meet the promises we make to our policyholders, and 
that due care and attention is given to customer outcomes.
•	 Continue to invest in our colleagues and infrastructure to ensure 
we maintain our reputation for service design and delivery, 
evidenced by our awards for outstanding service.
•	 Differentiate our products offering unique features to customers 
such as our medically underwritten Just For You Lifetime Mortgage 
(“LTM”) which offers personalised terms for customers.
•	 Further investment in automation initiatives to enhance services.
•	 Offer Destination Retirement, a financial planning service that 
provides tailor-made advice to individuals approaching or 
transitioning into retirement after work.
•	 Offer a bulk quotation service to provide early visibility of insurer 
pricing.
•	 Offer retrofit mortgages to our LTM customers and invest in 
accordance with our responsible investment framework to meet 
policyholder needs. 
STRATEGIC PRIORITIES
Grow sustainably
Scale with technology
Reach new customers
Be recommended by our customers
Be proud to work at Just
Just Group plc  |  Annual Report and Accounts 2024
60

In July 2024, our Customer Service Contact team in 
Reigate hosted a “customer call listening” session for 
our Board members.
The team runs these highly interactive and engaging 
sessions for all new starters and other colleagues on 
a monthly basis and has received fantastic feedback 
to date.
The aim of these sessions is to share our customer-centric 
calling approach to deliver positive experiences and 
explain how our call agents provide the “Just” experience 
through our customer experience framework. The sessions 
also highlight some of the challenges our customers 
face, which in turn helps our colleagues feel closer to our 
customers and better understand their needs.
During the session, the Board listened to some 
anonymised call recordings followed by a discussion on 
how our agents are supported, especially when handling 
complex and emotive calls such as bereavement. Plans 
were shared about how technology will be leveraged 
to improve the overall call experience, with enhanced 
knowledge-based support tools and automation, enabling 
the call agent to deliver improved customer outcomes.
Through sharing valuable insights from real-life customer 
stories, the importance of listening and understanding 
customer and partner needs is brought to life, which is an 
essential part of ensuring everyone at Just is connected to 
our purpose of helping people achieve a better later life.
Call Listening Sessions 
with the board
STAKEHOLDER
SPOTLIGHT…
It was an extremely powerful 
and humbling session, which 
has helped me see the decisions 
I make through a different lens. 
Thank you for sharing such rich 
and valuable insights into your 
daily work.”
Mary Phibbs 
Senior Independent Director
Section 172 statement
DIRECTORS’ STATEMENT
The Directors consider, both individually and collectively, that they 
have acted in the way they consider, in good faith, would be most 
likely to promote the long-term success of the Company for the 
benefit of its members as a whole, whilst having regard to the 
matters set out in Section 172(1)(a) to (f) of the Companies Act 
2006 in the decisions taken during the year.
ENGAGEMENT
The Board recognises that our stakeholders have diverse and 
sometimes competing interests that need to be finely balanced, 
and that these interests need to be heard and understood in order 
for them to be effectively reflected in decision making. Information 
about how the Board has engaged with stakeholders during the 
year and outcomes of that engagement can be found on pages 58 
to 60 and 86 to 88.
BOARD DECISIONS AND OVERSIGHT
The matters set out in Section 172(1) underpin Just’s purpose to 
help people achieve a better later life. Examples of how stakeholder 
engagement and Section 172(1) matters have influenced Board 
discussion and decision making during the year can be found on 
pages 86 to 88.
The table below sets out where key disclosures in respect of each 
of the Section 172(1) matters can be found:
Section 172(1) factor
Relevant disclosures
Location
The likely consequences of 
decisions in the long term
•	 Strategic priorities
•	 Consideration of Section 
172(1) factors by the Board
Pages 16 to 17
Pages 86 to 88
The interests of the 
Company’s employees
•	 Colleagues and culture
•	 Colleague engagement 
scores
•	 Diversity, equity, inclusion 
and belonging
•	 Relationships with 
stakeholders
•	 Non-Executive Director 
Lead on employee 
engagement
Pages 54 to 57
Page 57
Pages 56, 88 
and 96
Pages 58 to 60
Page 84
The need to foster the 
Company’s business 
relationships with suppliers, 
customers and others
•	 Strategic priorities
•	 Consideration of Section 
172(1) factors by the Board
•	 Relationships with 
stakeholders
Pages 16 to 17
Pages 86 to 88
Pages 58 to 60
The impact of the 
Company’s operations 
on the community and 
environment
•	 Sustainability: TCFD 
•	 Board oversight of Just’s 
sustainability strategy
•	 Relationships with 
stakeholders
Pages 40 to 53
Page 79
Page 58
The desirability of the 
Company maintaining 
a reputation for high 
standards of business 
conduct
•	 Our purpose
•	 The Board’s role in 
monitoring culture
•	 Internal controls
Page 1
Page 81
Pages 102 to 
103
The need to act fairly 
between members of 
the Company
•	 Business review
•	 Shareholder voting rights
•	 Annual General Meeting
Pages 28 to 39
Page 124
Page 124
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Financial Statements

Non-financial and sustainability information statement
This statement sets out how Just meets the non-financial information and sustainability reporting requirements contained 
within sections 414CA and 414CB of the Companies Act 2006. For information on Just’s business model, see pages 14 to 15. 
NON-FINANCIAL KEY PERFORMANCE INDICATORS
The Board receives reports and management information regarding key non-financial matters such as business change 
initiatives, the investment programme, operational performance, customer outcomes and colleague-related matters. Just’s 
discretionary short-term and long-term incentive plans for colleagues uses stretching financial and non-financial metrics to 
determine the bonus pool which the Board and Remuneration Committee review.
As part of its Sustainability strategy, Just has set the following key performance indicators. Progress towards meeting these 
targets is outlined on pages 40 to 53. 
KEY PERFORMANCE INDICATOR
TARGET
Amount invested in eligible green and social assets. 
Invest £825m in green and social assets over 2023 to 2025.
Level of Scope 1 and 2 emissions. 
Achieve net zero in our operations (Scope 1 and 2) by 2025.
Level of Scope 3 emissions.
50% reduction of our overall Scope 3 emissions by 2030. 
Net zero business.
Operate as a net zero business by 2050.
NON-FINANCIAL RISK MANAGEMENT
The Risk management report sets out our approach to risk management. Our approach enables all colleagues to take more 
effective business decisions through a better understanding of risk. The Annual Report and Accounts sets out our principal risks 
and uncertainties including non-financial risks and how we mitigate those risks. The Group Risk and Compliance Committee 
(“GRCC”) considers various non-financial risks. These include risks arising from people and culture, operational processes, 
information security, conduct and climate change. The aim is to prevent non-financial risks from materialising and having 
a detrimental impact on our business (including our reputation), colleagues, customers, suppliers and other stakeholders. 
Our Risk team manages the Group’s Risk Policy Framework. The framework comprises the following three Group Risk policies, 
which have been adopted by the Board, and underlying Company risk policies. 
1.	 Conduct and Operational Risk Policy. Sets out principles to ensure that decisions and behaviours do not lead to poor 
outcomes for customers or losses from failed processes, systems, people or external events. 
2.	 Financial and Insurance Risk Policy. Sets out principles for how financial and insurance risks taken in activities or 
transactions to drive the Group’s financial performance are identified, measured, monitored, managed and reported.
3.	 Risk Management Policy. Sets out principles for how risks that could significantly affect the ability of the Group to meet 
its objectives are identified, measured, monitored, managed and reported.
Each Company risk policy has a policy owner and an executive sponsor, who review and approve the policy at least annually 
and provide an attestation as to its adherence and any material breaches. Under the updated framework, which was 
embedded in 2024, the GRCC and Board have received updated Group Risk policies with details of all underlying Company risk 
policies established to address each subordinate risk. This update included an opinion from the Group Risk function on the 
effectiveness of the risk management framework and how this has been addressed through the Group Risk Policy Framework. 
Material breaches of policies are recorded in our risk management system and are escalated to the Group Chief Risk Officer. 
Any serious breaches are reported to the GRCC or Board. This ongoing management of risks highlighted by breaches enables 
the business to take necessary action to mitigate the risk through training, improving a process or policy, or enhancing 
associated controls.
NON-FINANCIAL POLICIES AND FRAMEWORKS
Just has non-financial policies which govern how we do business and how we interact with our stakeholders to help ensure 
that we have a positive impact and fulfil our purpose. Our policies reflect our commitment to act ethically and with integrity 
in all of our business relationships, and to protect our stakeholders by growing the business sustainably. Our Group Risk Policy 
Framework is designed to ensure that all policies collectively demonstrate how all core risks to the business are effectively 
controlled as outlined above.
The following table outlines Just’s material areas of impact relating to environmental matters and climate change disclosures, 
colleagues, social matters, anti-bribery and anti-corruption matters and respect for human rights, which are in scope of the 
reporting requirements contained in the Companies Act 2006. The information listed is incorporated by cross-reference. 
Just Group plc  |  Annual Report and Accounts 2024
62

FOCUS AREAS
POLICIES AND STATEMENTS
SUPPORTING INFORMATION
Environmental matters
•	 Delivering net zero targets
•	 Managing climate-related issues
•	 Monitoring carbon performance, metrics 
and targets
•	 Responsible resource use – water, energy use and 
air emissions
•	 Managing impacts on the natural environment 
and biodiversity
•	 Responsible Investment framework
•	 Sustainability: TCFD
•	 Procurement and outsourcing policy 
Page 49
Pages 40 to 53
Page 85
Colleagues
•	 Culture and ethics
•	 Protecting health, safety and wellbeing
•	 Promoting diversity, equity, inclusion 
and belonging
•	 Rewards and benefits
•	 Investing in training and career development
•	 Group conduct and operational risk policy
•	 Conduct and customer risk framework

•	 Health and safety policy
•	 Diversity equity, inclusion and belonging 
policy
•	 Board diversity, equity, inclusion and 
belonging policy
•	 Capability policy
•	 Training and competence policy
Page 62
Sets out the framework of principles, standards and 
controls around the management of conduct and
customer risk by the Group.
Sets the principles which govern the management 
of health and safety risk.
Concerns the promotion of equality of opportunity, 
inclusive behaviours and diversity at Just.
Page 96
Sets out Just’s approach to deal with unsatisfactory 
performance and long-term incapacity.
Sets out the standards in respect of training and 
competency requirements within Just.
Respect for human rights
•	 Reinforcing an ethical business culture
•	 Speaking up against wrongdoing
•	 Approach to human rights and modern slavery
•	 Supporting vulnerable customers
•	 Modern slavery statement
•	 Data protection – personal information policy
•	 Group conduct and operational risk policy
•	 Conduct and customer risk framework
•	 Financial crime policy
•	 Compliance policy
•	 Whistleblowing policy
Pages 85 and 125 and www.justgroupplc.co.uk
Page 85
Page 62
See above.
Sets high level standards to meet to manage risks 
from financial crime.
Sets out the Group’s approach to ensure it operates 
in compliance with relevant laws and regulations.
Pages 81 and 103
Anti-bribery and anti-corruption
•	 Prevention of bribery and corruption
•	 Conflicts of interest
•	 Corporate gifts and hospitality
•	 Anti-money laundering
•	 Financial crime policy
•	 Compliance policy
•	 Gifts and hospitality procedure
•	 Conflicts of interest policy

•	 Procurement and outsourcing policy
•	 Whistleblowing policy 
See above.
See above.
Sets out rules and guidance to ensure no undue 
influence impacts a business decision.
Sets minimum standards and provides guidance in 
relation to activities which may give rise to an actual 
or potential conflict of interest.
Page 85
Pages 81 and 103
Social matters
•	 Partnership with charities and volunteering 
initiatives
•	 Support local communities 
•	 Support vulnerable customers
•	 Responsible approach to tax
•	 Charity and community strategy
•	 Conduct and customer risk framework
•	 Tax strategy
Pages 58 and 85
See above.
Page 85
63
Strategic Report
Governance
Financial Statements

RISK MANAGEMENT
The Group’s enterprise-
wide risk management 
strategy is to enable all 
colleagues to take more 
effective business 
decisions through a better 
understanding of risk.
The first level of the control 
environment is the business 
operations which perform day-to-
day risk management activity.
RISK AND CONTROL
	
 An established risk and 
control environment
EMBEDDING GOVERNANCE 
VIA THREE LINES OF DEFENCE
Oversight functions in the Company, 
such as Risk Management (which 
includes Regulatory Compliance), 
support the Board in setting risk 
appetite and defining risk and 
compliance policy.
RISK AND CONTROL
	
 Oversight of the risk and control 
environment
	
 Independent challenge and 
reporting on the risk profile and 
conduct of the business
	
 Monitoring actions being taken 
to mitigate risk
Internal Audit is the third line 
of defence, providing the Board 
and executive management with 
independent assurance over 
business operations and the level 
of oversight. 
RISK AND CONTROL
	
 Provide independent challenge 
and assurance
2ND LINE
Oversight 
functions
1ST LINE
Business 
operations
3RD LINE
Independent 
assurance
Just Group plc  |  Annual Report and Accounts 2024
64

PURPOSE
The Group risk management framework supports management 
in making decisions that balance the competing risks and rewards. 
This allows them to generate value for shareholders, deliver 
appropriate outcomes for customers and help our business partners 
and other stakeholders have confidence in us. Our approach to risk 
management is designed to ensure that our understanding of risk 
underpins how we run the business.
RISK FRAMEWORK
Our risk framework, owned by the Group Board, covers all aspects 
involved in the successful management of risk, including governance, 
reporting and policies. Our appetite for different types of risk is 
embedded across the business to create a culture of confident and 
informed risk-taking. The framework is continually developed to 
reflect our risk environment and emerging best practice. 
RISK EVALUATION AND REPORTING
We evaluate our principal and emerging risks to decide how best 
to manage them within our risk appetite. Management regularly 
reviews its risks and produces management information to provide 
assurance that material risks in the business are being appropriately 
mitigated. The Risk function, led by the Group Chief Risk Officer 
(“GCRO”), challenges the management team on the effectiveness 
of its risk identification, measurement, management, monitoring, 
and reporting. The GCRO provides the Group Risk and Compliance 
Committee (“GRCC”) with his independent assessment of the 
principal and emerging risks to the business. 
Company policies govern the exposure of risks to which the Group 
is exposed and define the risk management activities to ensure 
these risks remain within appetite. 
Financial risk modelling is used to assess the amount of each risk type 
against our capital risk appetite. This modelling is principally aligned 
to our regulatory capital metrics. The results of the modelling allow 
the Board to understand the risks included in the Solvency Capital 
Requirement (“SCR”) and how they translate into regulatory capital 
needs. By applying stress and scenario testing, we gain insights into 
how risks might impact the Group in different circumstances.
Quantification of the financial impact of climate risk is subject to 
significant uncertainty. Climate-related transition and physical risks 
are heavily dependent on government policy developments, social 
responses to these developments and market trends. Just’s initial 
focus has been on the implementation of strategies to reduce the 
likely exposure to this risk. Just will continue to adapt its view of 
climate risk as both methodologies and data quality improve. 
The identification, disclosure and management of climate-related 
risks and broader sustainability risks are embedded within Just’s 
Enterprise Risk Management Framework. This includes climate-
related scenario analysis, based on Network for Greening the 
Financial System scenarios, which is a key tool for ensuring we have 
a deep understanding of the risks the Group faces over a long-term 
time horizon.
OWN RISK AND SOLVENCY ASSESSMENT
The Group’s Own Risk and Solvency Assessment (“ORSA”) process 
embeds comprehensive risk reviews into our Group management 
activities. Our annual ORSA report is an important part of our 
business risk management cycle. 
It summarises work carried out in assessing the Group’s risks 
related to its strategy and business plan, supported by a variety 
of quantitative scenarios, and integrates findings from the Group’s 
recovery and run-off analysis. The report provides an opinion on 
the viability and sustainability of the Group and informs strategic 
decision making. Risk updates are provided to the GRCC each quarter, 
including factors such as key risk limit consumption, and conduct, 
operational and market risk developments, to keep the Board 
appraised of the Group’s evolving risk profile.
Reporting on climate risk is embedded into the Group’s regular 
reporting processes, which will continue to evolve as the 
quantification of risk exposures develops and key risk indicators 
(“KRIs”) are identified.
VIABILITY STATEMENT
The Directors have carried out a robust assessment of the principal 
and emerging risks facing the Group, including those that could 
threaten its business model, future performance, solvency or 
liquidity, and make this assessment with reference to the risk 
appetite of the Board and the processes and controls in place to 
mitigate the principal risks and uncertainties as detailed in the 
Strategic Report. 
Based on the assessments made, the Directors confirm that they have 
a reasonable expectation that the Group will continue in operation and 
meet its liabilities, as they fall due, over the next five years. 
The Directors note that the Group is subject to the Prudential 
Regulatory Regime for Insurance Groups, which monitors the 
Group’s compliance with Solvency Capital Requirements. A five-
year timeframe has been selected for this statement, although the 
Group, as with any insurance group, has policyholder liabilities in 
excess of five years and, therefore, performs its modelling and stress 
and scenario testing on time frames extending to the expected 
settlement of these liabilities, with results reported in the Group’s 
ORSA. Given the inherent uncertainty increases as longer time frames 
are considered, the Directors consider five years to be an appropriate 
time frame upon which they can report with a reasonable degree of 
confidence. The Directors have no reason to believe that the Group 
will not be viable over a longer period. 
In making the viability assessment, the Group considers the Group’s 
business plan approved by the Board, the projected solvency and 
liquidity position of the Company and the Group, impacts of potential 
economic stresses, current financing arrangements and contingent 
liabilities, and a range of forecast scenarios with differing levels of 
new business and associated additional capital requirements to write 
anticipated levels of new business. Furthermore, the Directors note 
that in a scenario where the Group ceases to write new business, the 
going concern basis would continue to be applicable while the Group 
continued to service in-force policies. 
The resilience of the Group’s capital position is tested under a range of 
adverse stresses and scenarios before and after management actions 
within the Group’s control. These include testing against Group risk 
appetites, severe stresses and specific scenarios which reflect the 
Group’s exposures to risks. These include stresses on the credit quality 
of assets, mortality and risk-free rates. Eligible own funds exceeded 
the minimum capital requirements in all stressed scenarios described 
above. The scenarios considered are consistent with the going concern 
assessment in the Financial Statements in the  Annual Report. 
65
Strategic Report
Governance
Financial Statements

Risks and uncertainties are presented in this report in two separate 
sections: (1) the first section summarises the Group’s ongoing principal 
risks and how they are managed in business as usual; and (2) the second 
section calls out the risk outlook for subjects that are evolving and are 
of material importance from a Group perspective.
ONGOING PRINCIPAL RISKS
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RISK
How We manage or mitigate the risk
A  Market Risk
strategic priorities
 
 
Arises from changes in interest rates, residential 
property prices, credit spreads, inflation, and exchange 
rates, which affect, directly or indirectly, the level and 
volatility of market prices of assets and liabilities. 
The Group is not exposed to any material levels of 
equity risk.
•	 Premiums are invested to match asset and liability cash flows as closely as practicable.
•	 Market risk exposures are managed within pre-defined limits aligned to risk appetite for 
individual risks.
•	 Exposure is managed using regulatory and economic metrics to achieve desired financial outcomes.
•	 Balance sheet is managed by hedging exposures, including currency and inflation where cost effective 
to do so.
•	 Interest rate hedging is in place to manage Solvency capital coverage and IFRS equity positions.
B  CREDIT Risk
strategic priorities
 
Arises if another party fails to perform its financial 
obligations to the Group, including failing to perform 
them in a timely manner. 
•	 Investments are restricted to permitted asset classes and concentration limits.
•	 Credit risk exposures are monitored in line with credit risk framework, driving corrective action 
where required.
•	 External events that could impact credit markets are tracked continuously.
•	 Credit risks from reinsurance balances are mitigated by the reinsurer depositing back premiums 
ceded and through collateral arrangements or recapture plans.
•	 Credit risk associated with derivatives is managed through collateral arrangements.
•	 The external fund managers we use are subject to Investment Management Agreements and 
additional credit guidelines.
C  Insurance Risk
strategic priorities
 
Arises through exposure to longevity, mortality, 
morbidity risks and related factors such as levels 
of withdrawal from lifetime mortgages and 
management and administration expenses. 
•	 Controls are maintained over insurance risks related to product development and pricing.
•	 Approved underwriting requirements are adhered to.
•	 Medical information is developed and used for pricing and reserving to assess longevity risk. 
•	 Reinsurance is used to reduce longevity risk exposure, with oversight by Just of overall exposures 
and the aggregate risk ceded.
•	 Group Board review and approve assumptions used.
•	 Regular monitoring, control and analysis of actual experience and expense levels is conducted.
D  LIQUIDITY Risk
strategic priorities
 
The risk of insufficient suitable assets available to 
meet the Group’s financial obligations as they fall due. 
•	 Stress and scenario testing and analysis is conducted: including collateral margin stresses, asset 
eligibility and haircuts under stress. 
•	 Corporate collateral capacity to reduce liquidity demands and improve our liquidity stress resilience 
is monitored.
•	 Risk assessment reporting and risk event logs inform governance and enable effective oversight.
•	 Contingency funding plan is maintained with funding options and process for determining actions.
E  CONDUCT AND OPERATIONAL RiskS
strategic priorities
 
 
 
Arise from inadequate internal processes, people and 
systems, or external events including changes in the 
regulatory environment. Such risks can result in harm 
to our customers, the markets in which we do business 
or our regulatory relationships as well as direct or 
indirect loss, or reputational impacts.
•	 Implement risk policies, controls, and mitigating activities to keep risks within appetite.
•	 Oversee risk status reports and any actions needed to bring risks back within appetite.
•	 Scenario-based assessment is in place to establish the level of capital needed for conduct 
and operational risks.
•	 Monitor conduct and customer risk indicators and their underlying drivers prompting action 
to protect customers.
•	 Deliver risk management training and other actions to embed regulatory changes.
•	 Ensure that risks associated with outsourcing and critical third parties including their suppliers, 
are adequately mitigated via robust processes and controls.
•	 Ensure data subjects can exercise their GDPR rights including their right to be forgotten and subject 
access requests to obtain their data held by Just.
F  STrATEGIC Risk
strategic priorities
 
 
 
Arises from the choices the Group makes about the 
markets and environment in which it competes. 
These risks include the risk of changes to regulation, 
competition, or social changes which affect the 
desirability of the Group’s products and services.
•	 The Group operates an annual strategic review cycle. 
•	 Information on the strategic environment, which includes both external market and economic 
factors and those internal factors which affect our ability to maintain our competitiveness, 
is regularly analysed to assess the impact on the Group’s business models.
•	 Engagement with industry bodies supports our information gathering.
•	 The Group responds to consultations through trade bodies where appropriate.
PRINCIPAL RISKS AND UNCERTAINTIES
STRATEGIC PRIORITIES
Grow sustainably
Scale with technology
Reach new customers
Be recommended by our customers
Be proud to work at Just 
Just Group plc  |  Annual Report and Accounts 2024
66

risk outlook
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how this risk effects just just’s exposure to risk
outlook and how we manage or mitigate the risk
1  Political and Regulatory
Trend: Uncertain
strategic priorities
Changes in regulation and/or the 
political environment can impact 
the Group’s financial position 
and its ability to conduct 
business. The financial services 
industry continues to see a high 
level of regulatory activity.
Just monitors and assesses regulatory 
developments for their potential impact on an 
ongoing basis. We seek to actively participate 
in all regulatory initiatives which may affect 
or provide future opportunities for the Group. 
Our aims are to implement any changes required 
effectively and deliver better outcomes for our 
customers and a competitive advantage for 
the business. We develop our strategy by giving 
consideration to planned political and regulatory 
developments and allowing for contingencies 
should outcomes differ from our expectations.
On 6 June 2024, the PRA published a new policy 
statement entitled “PS10/24 – Review of Solvency 
II: Reform of the Matching Adjustment”. The 
policy statement introduces a number of 
changes to the MA rules, including on the 
eligibility of MA portfolios, justification of the MA 
taken, and firms’ reporting. We expect that the 
PRA will provide further post-implementation 
guidance during 2025.
The Solvency II reform, including Matching Adjustment and Risk Margin 
reform is of key importance to the Group’s business model. The PRA 
published final policy and rules on the MA in 2024 with all changes relating 
to the Solvency II review effective on 31 December 2024. The Company 
has adapted and created processes to meet the requirements, including 
assessing the Fundamental Spread to support the required attestation. 
The Company understands the PRA will evaluate the outcomes in 2025 
within an intent to provide further guidance at some point. This further 
guidance is uncertain. 
The Group is participating in the PRA’s Life Insurance Stress Test exercise in 
2025 and expect the results of to be published in the second half of 2025. 
We expect the LIST results to inform regulatory policy and supervisory 
activity going forward. The Group holds a capital buffer above that required 
by regulation to withstand a 99.5% 1 year VaR shock. The target level of 
buffer is maintained in line with industry peers.
The Group has limited Funded Reinsurance which is collateralised to ensure 
recapture risks remain within appetite considering the full balance sheet 
impacts. SS5/24 – Funded Reinsurance has created requirements for new 
treaties that include, but are not restricted to, models, limits, capacity 
available and correlations between counterparties.
The FCA’s rules for consumer duty were fully implemented across the Group 
with the timeframes set and the annual Board report was submitted in July 
2024. Following the PRA and FCA regulations on operational resilience from 
March 2022, Just identified its most important business services and set 
impact tolerances for each. These are subject to regular scenario testing and 
an annual self-assessment is prepared for Board approval. Just continues to 
evolve its operational resilience capability through the pillars that support 
the delivery of business services.
The new Government has stated its intent to pursue leasehold reform, which 
the prior Government did not implement due to the election. The Group is 
closely monitoring the new Government’s agenda which remains uncertain 
following the King’s Speech and the possible impact of this on the Group’s 
£157m portfolio of residential ground rents. The value of these assets 
has been adjusted to reflect an expected increase in credit spread and 
consequential increase in the credit risk deduction for defaults. The Group 
has not made any change to the approach for determining this adjustment 
as at 31 December 2024. 
2  Climate and SUSTAINABILITY 
Trend: Increasing
strategic priorities
 
 
 
Climate change could 
impact our financial position 
by impacting the value of 
residential properties in our 
lifetime mortgage portfolio 
and the yields and default risk 
of our investment portfolios. 
Just’s reputation could also be 
affected by missed emissions 
targets or inadequate actions 
on environmental issues or 
broader sustainability issues.
Our TCFD disclosures (pages 40 to 53) explain 
how climate-related risks and opportunities are 
embedded in Just’s governance, strategy and risk 
management, with metrics to show the potential 
financial impacts on the Group. The metrics 
reflect the stress-testing and scenario capabilities 
developed to date to assess the potential impact 
of climate risk on the Group’s financial position.
The value of properties on which lifetime 
mortgages are secured can be affected by:
(i)	
transition risk – such as potential government 
policy changes related to the energy 
efficiency of residential properties;
(ii)	 physical risks – such as increased flooding 
due to severe rainfall, or more widespread 
subsidence after extended droughts.
A shortfall in property sale price against the 
outstanding mortgage could lead to a loss 
due to the no-negative equity guarantee given 
to customers.
The value of corporate bonds and illiquid 
investments can be affected by physical and 
transition risks from climate change on the assets 
or business models of corporate bond issuers 
and commercial borrowers. Yields available from 
corporate bonds may also be affected by any 
litigation or reputational risks associated with the 
issuers’ environmental policies or adherence to 
emissions targets.
Just is proactive in pursuing its sustainability responsibilities and recognises 
the importance of its social purpose. We have set targets for Scope 1 and 
2 to be carbon net zero by 2025. For emissions from Scope 3 including, 
but not limited to, our investment portfolio, properties on which lifetime 
mortgages are secured and supply chain we have set net zero targets 
by 2050, with a 50% reduction in these emissions by 2030. Performance 
against these targets is being monitored and reported. 
We continue to look to improve stress and scenario testing capabilities 
to support the monitoring of potential climate change impact on our 
investment and LTMs portfolios with a particular focus on refining the 
quality of input data.
The lifetime mortgage lending criteria will be kept under review and 
adjustments made as required.
Under Just’s Responsible Investment Framework, the sustainability risks, 
including climate change, are considered for liquid and illiquid assets. 
Risks arising from flooding, coastal erosion and subsidence are taken into 
account in lifetime mortgage lending decisions.
The consideration of sustainability in investment decisions may restrict 
investment choice and the yields available; but may also create new 
opportunities to invest in assets that are perceived to be more sustainable.
Following the Bank of England and PRA Climate and Capital Conference, 
in March 2023, the Bank of England published a report setting out its 
thinking. This included consideration of whether firms assess risks within 
the matching adjustment (“MA") adequately to allow for the capture of 
climate risk. They will also start to explore whether it is appropriately 
reflected in external credit ratings (or firms’ own internal ratings) and 
if resulting MA benefits could be too large. The ABI are maintaining 
engagement with key stakeholders including Just.
67
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Governance
Financial Statements

PRINCIPAL RISKS AND UNCERTAINTIES continued
risk outlook
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how this risk effects just just’s exposure to risk
outlook and how we manage or mitigate the risk
3  Cyber and technology
Trend: STABLE
strategic priorities
 
 
 
IT systems are key to serving 
customers and running the 
business. These systems may 
not operate as expected or 
may be subject to cyber-
attack to steal or misuse our 
data or for financial gain. Any 
system failure affecting the 
Group could lead to costs and 
disruption, adversely affecting 
its business and ability to 
serve its Customers, and 
reputational damage.
Our IT systems are central to conducting our 
business from delivering outstanding customer 
service and to the financial management of 
the business. We maintain a framework of 
operational resilience and disaster recovery 
capabilities so that we can continue to operate 
the business in adverse circumstances.
Protecting the personal information of our 
customers and colleagues is a key priority. 
Internal controls and our people are integral to 
protecting the integrity of our systems, with our 
multi-layered approach to information security 
supported by training, embedded company 
policies and governance. 
We continue to invest in strategic technologies.
The cyber threat to firms is expected to continue at a high level in the 
coming years and evolve in sophistication, especially with the increased 
threat of sophisticated and expected high volumes of attacks resulting 
from Artificial Intelligence. We will continue to closely monitor evolving 
external cyber threats to ensure our information security measures 
remain fit for purpose.
Further investments in cyber-attack countermeasures were made in 2024, 
to enable consistent delivery of required security standards, in line with 
our Cyber strategy. We will continue to evaluate impacts of other new and 
emerging technologies, such as Artificial Intelligence, during 2025.
We also conduct severe but plausible cyber desktop scenarios exercises 
to find gaps in our controls. To strengthen data security and overall 
resilience, enhancements to network architecture and data centre 
upgrades have been implemented in 2024. 
Our email system continues to be made more resilient to malicious 
attacks, including detection of emerging types of phishing and malware.
A specialist security operations centre monitors all our externally facing 
infrastructure and services, with threat analysis, incident management 
and response capabilities. The Group’s cyber defences are subject 
to regular external penetration tests to drive enhancements to our 
technology infrastructure.
The development of in-house systems and our use of third-party 
systems, including cloud and via third-party administrators’ 
arrangements, is continuously monitored by technical teams 
following established standards and practices.
4  Insurance risk 
Trend: STABLE
strategic priorities
In the long-term, the rates 
of mortality suffered by our 
customers may differ from the 
assumptions made when we 
priced the contract.
A high proportion of longevity risk on new 
business Just writes is reinsured, with the 
exception of the Care business. Care longevity 
risk is immaterial to the Group and is retained 
in full. Most of the financial exposure to the 
longevity risks that are not reinsured relate to 
business written prior to 2016. 
Reinsurance treaties include collateral to 
minimise exposure in the event of a reinsurer 
default. Analysis of collateral arrangements 
can be found in Note 29.
Mortality experience continues to be volatile 
and remains above pre-pandemic levels.
Experience and insights emerging since mid-2021 indicate that COVID-19, 
and the aftermath of the pandemic, has had a material and enduring 
impact on mortality for existing and future policyholders.
Our views on the changes are updated annually taking into account recent 
data, emerging best practice and expected trends. The assumptions 
about these changes have been incorporated into Just’s pricing across our 
Retirement Income and Lifetime Mortgage products and will be updated 
as more information becomes available. The Group continues to assess its 
reinsurance strategy in the light of pricing and experience. This has led to 
an increase in the retained longevity risk for a subset of new policies in the 
retail business.
Changes in customer behaviour due to current higher interest rates have 
been taken into account where appropriate.
5  Market and credit risk 
Trend: INCREASING
strategic priorities
 
Fluctuations in interest rates, 
residential property values, 
credit spreads, inflation and 
currency may result, directly 
or indirectly, in changes in the 
level and volatility of market 
prices of assets and liabilities.
Investment credit risk is a 
result of investing to generate 
returns to meet our obligations 
to policyholders.
Our business model and risk management 
framework have been designed to manage 
exposure to market risks within pre-defined limits 
and to ensure hedge effectiveness remains high. 
Investment in fixed income investments exposes 
the Group to default risk and subsequent losses 
should collateral and recovery be less than the 
expected investment value. The Group is exposed to 
concentration risk and to the downgrade of assets 
which shows an increased probability of default. 
Credit risk exposures arise due to the potential 
default of counterparties where we have 
reinsurance, holding cash balances, or have traded 
derivatives to mitigate market risk exposures. To 
reduce risk, the Group ensures it trades with a wide 
range of counterparties to diversify exposures. 
Reinsurance and derivative contracts will be 
collateralised to reduce exposure to counterparty 
credit risk. Reinsurance contracts are struck 
on terms with protection against termination. 
Derivative transactions are under standardised 
agreements with various collateral arrangements 
under each master agreement.
The Group is aligned to SS5/24 – Funded 
Reinsurance in respect of reinsurer counterparty 
risk measurement and management.
Interest rates remain elevated and central banks affirm their intention 
to lower rates slowly to ensure inflation hits and remains at target. 
Economic growth has been positive but low. There is a risk rates do not 
fall leading to wider difficulties due to debt levels and refinancing risk for 
corporate borrowers. 
Our investment assets may experience increased movements in 
downgrade and/or default experience. We continually monitor our portfolio 
and take necessary actions as part of our overall approach to credit 
risk management.
Sustained high interest rates may result in UK residential property price 
falls, increasing the Group’s exposure to the risk of shortfalls in expected 
repayments due to no-negative equity guarantee within its portfolio 
of lifetime mortgages. Commercial property price falls would reduce 
the value of collateral held within our loan portfolio secured against 
commercial properties.
Our balance sheet sensitivities to these risks can be found in note 16.
Credit risk on cash assets is managed by imposing restrictions over the 
credit ratings of third parties with whom cash is deposited.
Just Group plc  |  Annual Report and Accounts 2024
68

risk outlook
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how this risk effects just just’s exposure to risk
outlook and how we manage or mitigate the risk
6  Liquidity risk
Trend: INCREASING strategic priorities
Having sufficient liquidity to 
meet our financial obligations 
as they fall due requires 
ongoing management and 
the availability of appropriate 
liquidity cover. The liquidity 
position is stressed to 
reflect the most extreme 
market conditions.
Exposure to liquidity risk arises from: 
•	 short term cash flow volatility leading to 
mismatches between cash flows from assets 
and liabilities, particularly servicing collateral 
requirements of financial derivatives and 
reinsurance agreements;
•	 the liquidation of assets to meet liabilities during 
stressed market conditions;
•	 higher-than-expected funding requirements on 
existing LTM contracts, lower redemptions than 
expected; and
•	 liquidity transferability risk across the Group.
Liquidity risk is ever present therefore the Group manages liquidity to 
ensure sufficient levels to withstand historic events. Controls are in place 
to maintain liquidity risk within preset limits including the use of corporate 
bond collateral agreements to assist in liquidity risk mitigation. 
Financial markets are expected to remain volatile into the foreseeable 
future resulting in an increased level of liquidity risk. At the same time, 
Just is experiencing strong market demand for defined benefit de-risking 
solutions from pension schemes. 
The Group’s use of derivative positions is planned to increase in proportion 
to its planned growth. Throughout any period of heightened volatility, Just 
maintains robust liquidity stress testing and holds a high level of liquidity 
coverage above stressed projections.
The Group maintains a robust short term liquidity stress testing process 
and holds a high level of liquidity coverage above stressed requirements. 
Medium and long term liquidity risk projections are used to support 
planning for future liquidity requirements.
7  Strategic risk 
Trend: STABLE
strategic priorities
 
 
 
 
The choices we make about the 
markets in which we compete 
and the demand for our product 
and service offering may be 
affected by external risks 
including changes to regulation, 
competition, or social changes.
Risks to the Group’s strategy arise from 
regulatory change as the Group operates 
in regulated markets and has partners and 
distributors who are themselves regulated. 
Actions by regulators may change the shape 
and scale of the market or alter the 
attractiveness of markets.
Changes in the nature or intensity of competition 
may impact the Group and increase the risk the 
business model is not able to be maintained. 
The actions of our competitors may increase 
the exposure to the risk from regulation should 
they fail to maintain appropriate standards 
of prudence.
Regulation changes have been significant in recent years. It is unlikely 
that Group’s regulators will make any significant change until these have 
been embedded, however the government has asked them to propose 
change to grow UK competitiveness and hence the economy. At the time 
of writing, it is not possible to judge the impact of these further changes 
on the Group overall. 
A range of governmental initiatives from the review of the pensions 
landscape may change the operation of existing DB pension schemes 
and workplace pensions. 
The Government is keen for the development of Collective Defined 
Contributions (“CDC") Schemes. The Group believes that CDC would likely 
be complementary to the existing decumulation market rather than 
replace it. Both the ABI and the Group continue to actively contribute to 
ongoing discussions specific to this matter.
The FCA will further consult on draft rules and guidance in 2025 following 
the Advice Guidance Boundary Review, the outcome of which could 
impact the financial advice landscape.
The risks to the Group from selection of strategies to compete are 
mitigated through a strategic review process examining the competitive 
environment, the Group’s capabilities, and ability to deploy resources to 
take advantage of opportunities.
69
Strategic Report
Governance
Financial Statements

CHAIR’S GOVERNANCE OVERVIEW
Dear shareholders and other stakeholders,
In my opening Chair’s statement on pages 6 to 7, I set the scene 
for our Annual Report with an overview of our performance and 
successes, and the outlook for the business in the year ahead. 
On behalf of the Board of Just Group plc (the “Board”), I am 
pleased to present the 2024 Corporate Governance report, which 
supplements the information contained in the Strategic report.
This section of the Annual Report and Accounts explains how the 
Board seeks to ensure that we have effective corporate governance 
and oversight in place to help support the creation of long-term 
sustainable value for our shareholders and broader stakeholders. 
As covered in the Governance in Operation report, the Board 
considers that, for the year under review, it has applied the Principles 
and complied with all Provisions of the UK Corporate Governance 
Code 2018 (the “Code”). 
Plans are in place for the Group to comply with the 2024 iteration of 
the Code, which is effective from 1 January 2025 except for Provision 
29 which will apply to financial years beginning 1 January 2026. 
Throughout the Corporate Governance report, we have set out how 
the Board has discharged its duties through the activities of the 
Board and its Committees. 
STRATEGY AND PURPOSE
The Board has agreed on an effective corporate governance 
framework, which includes the key mechanisms through which the 
Group sets its strategy and objectives, monitors performance and 
considers risk management. Just has a compelling, clear purpose, 
to help people achieve a better later life by providing competitive 
products, financial advice, guidance and services to those approaching, 
at, or in-retirement. Our priority is to deliver profitable and sustainable 
growth so that we can take advantage of the markets we operate in.
We work hard to ensure our customers benefit from our services and 
our shareholders receive the benefit of long-term, sustainable value 
creation, whilst also taking into consideration the needs of our other 
stakeholders and the impact of our operations on the wider society 
and environment.
BOARD AND COMMITTEE COMPOSITION
Kalpana Shah informed the Board of her decision to resign as an 
independent Non-Executive Director with effect from 1 March 
2025 after serving four years on the Board. From 31 January 2025, 
Michelle Cracknell was appointed as a member of the Group, JRL 
and PLACL Audit Committees and I have been appointed as interim 
Chair of the Group Risk and Compliance Committee (“GRCC”) 
pending the appointment of a permanent Chair to replace Kalpana. 
Further details on the changes and recruitment process for a new 
independent Non-Executive Director are contained in the Nomination 
and Governance Committee report. 
A key focus in 2024 was ensuring the smooth onboarding of Just’s 
Group Chief Financial Officer, Mark Godson, and independent Non-
Executive Director, Jim Brown, who were both appointed to the 
Board in late 2023. The Nomination and Governance Committee has 
continued to monitor the skills and capabilities needed to support 
the Group deliver its strategic objectives, and this will remain a focus 
in the year ahead. 
BOARD AND COMMITTEE ACTIVITY
The Governance in Operation report describes the work of the Board 
and its Committees over the year. This has been a busy year for the 
Board and I would like to take the opportunity to highlight some of 
the main activities during and in respect of the 2024 financial year.
•	
The Board has been actively engaging on the Group’s strategy, 
sustainability and change initiatives to ensure that it can achieve 
its growth ambitions in a controlled and sustainable manner. 
•	
The Board was actively engaged in the oversight of the Group’s 
largest single defined benefit de-risking transaction to date. 
•	
The Board considered and approved proposed debt 
refinancing arrangements.
JOHN HASTINGS-BASS
Chair
GOVERNANCE HIGHLIGHTS 
Culture Oversight	
Board oversight of culture 
during the year.
Read more on page 81
Board Performance 	
Annual evaluation of the 
performance of the Board and 
principal Board Committees 
led by the Chair and Group 
Company Secretary.
Read more on page 89
Consumer Duty 	
Board assessment of 
the Group’s approach to 
ensuring the delivery of 
good customer outcomes. 
Read more on page 86
Just Group plc  |  Annual Report and Accounts 2024
70

•	
The Board was briefed on new regulatory requirements including 
changes to the PRA’s expectations on funded reinsurance 
arrangements and agreed changes to the funded reinsurance 
counterparty limits to ensure ongoing compliance with regulations. 
•	
The Board assessed how the Group has embedded Consumer Duty 
requirements to ensure the delivery of good customer outcomes.
•	
The Nomination and Governance Committee reviewed succession 
plans, the Board Diversity, Equity, Inclusion and Belonging Policy, 
Board training schedules, and annual Board, Committee and 
Director performance reviews. It monitored plans to ensure 
compliance with the 2024 iteration of the Code. It also considered 
the Board’s role in the oversight of Just’s culture and behaviours, 
and agreed enhancements to reporting. 
•	
The Group Audit Committee provided oversight of the preparation 
of the Group’s Annual Report and Solvency II reporting. It was 
briefed on sustainability disclosure requirements, interest rate 
exposures and the Solvency UK matching adjustment reform, 
including matching adjustment attestation requirements. It 
appointed a new Director of Group Internal Audit who provided 
reports on internal controls and updates on assurance activities. 
•	
The GRCC considered various risk matters during the year. This 
included a review of Just’s risk appetites and stress and scenario 
testing results. Regular updates on conduct and customer risk 
matters, and regulatory developments were also received. Other 
areas of focus included the management of model risk, third party 
risk and technology risk.
•	
The Remuneration Committee discharged its delegated 
responsibilities for the remuneration arrangements for the Chair, 
Executive Directors and Senior Management during the year. It 
also reviewed workforce remuneration and related policies, and 
took into consideration the alignment of incentives and rewards 
with the Group’s culture. The Remuneration Committee conducted 
a tender process and appointed Deloitte as its new remuneration 
consultant in late 2024. Further details on the tender process can 
be found on page 117.
An outline of the range of matters discussed at Board meetings 
during the year can be found on pages 82 to 83. More information 
on the work and activities of the principal Board Committees can be 
found on pages 94 to 122.
BOARD PERFORMANCE
Board evaluation is an important annual process and in 2024, there 
was an internal performance review facilitated by the Chair and 
Group Company Secretary. A key theme of the review focused on the 
interaction between the Board and its Committees, and the efficient 
operation of meetings. Further information on the review and the 
conclusions can be found in the Governance in Operation report.
The Board has assessed the performance, independence and time 
commitment of all of the Non-Executive Directors and concluded 
that they continue to be effective and meet all of the independence 
and time commitment expectations. The Board also believes that 
the mix of tenure and balance of skills is in the best interest of 
shareholders and recommends the re-election of all current Directors 
at the 2025 Annual General Meeting (“AGM”).
STAKEHOLDER ENGAGEMENT
During the year, the Directors engaged with stakeholders in various 
ways. The Executive Directors met with numerous investors and 
potential investors, and the Non-Executive Directors took advantage 
of opportunities to engage with colleagues. The Relationships with 
stakeholders report and Section 172 statement contain more details 
of how the Board has considered our different stakeholders when 
making decisions.
ANNUAL GENERAL MEETING
The 2025 AGM will be held at 10.00am on 8 May 2025 at 1 Angel Lane, 
London EC4R 3AB.
The Directors were pleased with the support received from 
shareholders at the 2024 AGM with investors representing over 80% 
of the share capital voting and, of those, more than 90% of the votes 
were in favour of the resolutions. 
On behalf of the Board, I would like to thank shareholders for their 
continued engagement and support. I would also like to thank our 
colleagues for their continued commitment and dedication to Just 
and our purpose. The Board and I look forward to engaging with our 
stakeholders in the year ahead.
JOHN HASTINGS-BASS
Chair
6 March 2025
UK CORPORATE GOVERNANCE CODE 2018
The 2018 Code, which is available to view on the Financial Reporting 
Council’s website is the standard against which we measured 
ourselves in 2024.
Details on how we have applied the Principles and complied with the 
Provisions set out in the Code and how governance operates at Just 
have been summarised throughout this Governance section and 
elsewhere in the Annual Report as set out below.
Pages
BOARD LEADERSHIP AND COMPANY PURPOSE
A.
Effective Board
72-74
B.
Purpose, values and culture
1, 54-57
C.
Governance framework
78
D.
Stakeholder engagement
58-60
E.
Workforce policies and practices
63
DIVISION OF RESPONSIBILITIES
F.
Role of Chair
80
G.
Independence
80, 95-96
H.
External commitments and conflicts of interest
95-96
I.
Board resources
83
COMPOSITION, SUCCESSION AND EVALUATION
J.
Appointment to the Board
95, 97
K.
Board skills, experience and knowledge
95, 97
L.
Annual Board evaluation 
89-90
AUDIT, RISK AND INTERNAL CONTROL
M.
External Auditor and Internal Auditor
101-103
N.
Fair, balanced and understandable review
99, 128
O.
Internal financial controls and risk management
102, 106
REMUNERATION
P.
Linking remuneration to purpose and strategy
109-110
Q.
Remuneration policy review
110
R.
Performance outcomes in 2024
111
71
Strategic Report
Governance
Financial Statements

CAREER AND EXPERIENCE
John brings over 45 years of business experience 
in the insurance and reinsurance sectors and has 
undertaken the role of Chair in a number of 
publicly quoted and privately owned businesses. 
John began his career in Hong Kong with Jardine 
Matheson in 1976. He moved to London and was 
latterly a Director of JLT Group and Chief 
Executive Officer of International Business Group. 
He joined Arthur J. Gallagher in 2007 as Chairman 
of International Development, leading the Asia 
Pacific business, and served as Chair of Novae 
Group plc from 2008 to 2017. In January 2015, 
John was appointed Non-Executive Chair of 
BMS Group, the private equity backed global 
insurance broking group, and in October 2022, 
he was appointed Chair of Dale Management 
Agency Limited. 
John is a Trustee of the Landmark Trust and is 
Chair of its Audit Committee. 
SKILLS AND COMPETENCIES
•	 Strong broad commercial skills in strategy, 
mergers and acquisitions
•	 High level of competency managing customer 
and financial adviser relationships through his 
brokering experience
•	 Extensive experience of all aspects of 
governance from over 15 years as an 
independent Non-Executive Director
CURRENT OTHER LISTED DIRECTORSHIPS
None
KEY INTERNAL DIRECTORSHIPS
•	 Director of Just Retirement Limited
•	 Director of Partnership Life Assurance 
Company Limited
•	 Director of HUB Financial Solutions Limited
CAREER AND EXPERIENCE
David was appointed as Group Chief Executive 
Officer on 19 September 2019. Prior to that David 
was Deputy CEO and Managing Director of the DB 
Solutions business. He was the CFO of Partnership 
Assurance Group plc from February 2013 until 
April 2016.
Since his appointment as Group CEO, David has 
focused on transforming the Group into a 
customer-focused leader in the retirement space, 
growing the business sustainably and profitably 
to create material value for shareholders. 
Over a 30-year career David has gained deep and 
varied experience across long-term savings, life 
insurance, pensions and reinsurance sectors. 
Previously, David was Group Chief Actuary of 
Phoenix Group, where he was the Executive 
Committee member responsible for restructuring 
the group’s balance sheet and enhancing its 
overall capital management. Prior to this, David 
worked in various senior roles at Swiss Re in the 
UK and US, across both its Admin Re and 
traditional reinsurance businesses. David 
commenced his career at Tillinghast. 
SKILLS AND COMPETENCIES
•	 Extensive experience in long-term savings, 
life insurance, pensions and reinsurance
•	 Outstanding enterprise-wide 
executive leadership
•	 Strategic clarity supported by strong delivery
•	 Qualified Actuary
•	 Chartered Financial Analyst (CFA) charterholder
CURRENT OTHER LISTED DIRECTORSHIPS
None
KEY INTERNAL DIRECTORSHIPS
•	 Director of Just Retirement Limited
•	 Director of Partnership Life Assurance 
Company Limited
CAREER AND EXPERIENCE
Mark brings over 20 years’ experience in the 
insurance industry across several international 
markets, with particular expertise in delivering 
growth strategies, business transformation, 
commercial optimisation, and mergers and 
acquisitions. Prior to his appointment as Group 
Chief Financial Officer, Mark was a partner at 
Ernst & Young (EY), and leader of their UK 
Actuarial practice.
Prior to EY, Mark was a Director at Swiss Re, 
leading the pricing, structuring, and diligence 
of closed and open book transactions across 
Europe and USA. 
Mark holds Executive responsibility for 
sponsorship of the Race Equality network. 
SKILLS AND COMPETENCIES
•	 Significant international experience across 
the insurance industry 
•	 Strong understanding of the markets the 
Group operates in
•	 Qualified Actuary
CURRENT OTHER LISTED DIRECTORSHIPS
None
KEY INTERNAL DIRECTORSHIPS
•	 Director of Just Retirement Limited
•	 Director of Partnership Life Assurance 
Company Limited
•	 Director of Just Retirement Money Limited
•	 Director of Partnership Home Loans Limited
EXECUTIVE DIRECTORS
NON-EXECUTIVE CHAIR
BOARD OF DIRECTORS
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John Hastings-Bass 
CHAIR
Appointed: 13 August 2020 (5 years)
David Richardson 
GROUP CHIEF EXECUTIVE OFFICER 
Appointed: 4 April 2016 (9 years)
Mark Godson
GROUP CHIEF FINANCIAL OFFICER
Appointed: 1 December 2023 (1 year)
Just Group plc  |  Annual Report and Accounts 2024
72

CAREER AND EXPERIENCE
Mary has more than 40 years of international 
business, retail and corporate finance, risk 
management, advisory and board experience 
in various countries. 
Previous UK and overseas board experience 
includes serving as Chair of Virgin Money Unit 
Trust Managers Limited, and a Non-Executive 
Director of Morgan Stanley & Co International plc, 
Novae Group plc, New Day Group Limited, Friends 
Life Group plc, and the Charity Bank Limited. 
Mary has held senior positions at Standard 
Chartered Bank plc, ANZ Banking Group, National 
Australia Bank, Commonwealth Bank of Australia, 
and PricewaterhouseCoopers LLP. 
Mary currently serves on the Board of the 
Institute of Chartered Accountants for England 
and Wales. She is also a Non-Executive Director 
of The Canada Pension Plan Investment Board 
(CPP Investments) in Toronto, and is Chair of its 
Risk Committee. 
SKILLS AND COMPETENCIES
•	 Extensive experience in financial services 
including retail, insurance and investment 
management sectors
•	 Strong experience of financial, accounting, 
risk management and internal control matters
•	 Chartered Accountant (ACA, FCA)
•	 Fellow of the Institute of Chartered 
Accountants in England and Wales 
•	 Fellow of the Institute of Chartered 
Accountants in Australia and New Zealand
CURRENT OTHER LISTED DIRECTORSHIPS
None
KEY INTERNAL DIRECTORSHIPS
•	 Director of Just Retirement Limited
•	 Director of Partnership Life Assurance 
Company Limited
•	 Director of Just Retirement Money Limited
•	 Director of Partnership Home Loans Limited
CAREER AND EXPERIENCE
Jim has considerable corporate finance, 
restructuring and mergers and acquisition 
experience, and has worked within the financial 
services industry throughout his career, latterly 
within the Retail and Commercial banking sector. 
Jim was appointed as a Non-Executive Director 
of Secure Trust Bank plc on 31 March 2024 and 
as Chair on 16 May 2024. He was Chief Executive 
Officer of Sainsbury’s Bank plc and a member of 
the Sainsbury’s Group Operating Board until his 
retirement from such roles at the end of March 
2024. Prior to this, Jim was Chief Executive Officer 
of Williams and Glyn between 2015 and 2017 and 
Chief Executive Officer of Ulster Bank in Northern 
Ireland and the Republic of Ireland from 2011 
to 2015. 
Internationally, Jim has held a number of senior 
roles in Asia, Australia and New Zealand, including 
Chief Executive Officer of Retail and Commercial 
Banking, Asia and the Middle East for RBS and 
ABN AMRO. 
SKILLS AND COMPETENCIES
•	 Extensive experience of corporate finance, 
restructuring and mergers and acquisitions
•	 Highly competent in change management
•	 Certified Bank Director 
CURRENT OTHER LISTED DIRECTORSHIPS
Secure Trust Bank plc
KEY INTERNAL DIRECTORSHIPS
•	 Director of Just Retirement Limited
•	 Director of Partnership Life Assurance 
Company Limited 
CAREER AND EXPERIENCE
Michelle brings a wealth of strategic and 
customer behavioural experience, having spent 
over 30 years in senior roles in the regulated 
financial services industry. 
Michelle was Chief Executive Officer of The 
Pensions Advisory Service from 2013 to 2018. Prior 
to that, she held Director roles in advice firms, 
pension providers and insurance companies. 
In addition to Just Group, Michelle is a Non-
Executive Director and Trustee of Lloyds Banking 
Group Pension Funds, Chair of FIL Wealth 
Management Limited, Non-Executive Director of 
FIL Holdings Limited and Financial Administration 
Services Limited. Michelle is also a Non-Executive 
Director and Chair of the Audit and Risk 
Committee of PensionBee Group plc, and a 
Non-Executive Director of Sport England and 
Chair of its Audit and Risk Committee. She is a 
Trustee of the charity, Orthogeriatric 
Research Fund.
SKILLS AND COMPETENCIES
•	 Broad knowledge and understanding of 
employee benefits
•	 Extensive experience in later life benefits 
and regulated financial services
•	 Chartered Actuary (Fellow)
CURRENT OTHER LISTED DIRECTORSHIPS
PensionBee Group plc
KEY INTERNAL DIRECTORSHIPS
•	 Chair of Just Retirement Money Limited
•	 Chair of Partnership Home Loans Limited
•	 Director of Just Retirement Limited
•	 Director of Partnership Life Assurance 
Company Limited
•	 Director of HUB Financial Solutions Limited
SENIOR INDEPENDENT DIRECTOR
NON-EXECUTIVE DIRECTORS
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Mary Phibbs 
SENIOR INDEPENDENT DIRECTOR
Appointed: 5 January 2023 (2 years)
Michelle Cracknell
INDEPENDENT NON-EXECUTIVE DIRECTOR
Appointed: 1 March 2020 (5 years)
James Brown
(known as Jim Brown) 
INDEPENDENT NON-EXECUTIVE DIRECTOR
Appointed: 1 November 2023 (1 year)
PLC committees
Group Audit Committee
Remuneration Committee
Market Disclosure Committee
JRL and PLACL Committees
Audit Committees
Investment Committees
Committee Chair
Nomination and Governance Committee
Group Risk and Compliance Committee
Committee Chair
73
Strategic Report
Governance
Financial Statements

NON-EXECUTIVE DIRECTORS continued
NON PLC INDEPENDENT 
NON-EXECUTIVE DIRECTORS
CAREER AND EXPERIENCE
John has significant experience in the life 
and pensions industry, with over 30 years of 
experience in the sector. He was previously 
Chief Executive Officer of Police Mutual and 
Managing Director of Life & Pensions at LV=. 
Prior to that, he held senior roles at Prudential, 
AXA and Swiss Life. At LV=, John was a “friendly 
competitor” of Just Group in many of its 
product markets, in addition to his role as Chief 
Executive Officer of its pension advice 
company, bringing important commercial and 
strategic perspectives to the Boards.
Outside of Just Group, John is Chair of HSBC 
Life (UK) Limited. He is also a Non-Executive 
Director of Mobius Life Limited, and is Chair 
of its Audit and Risk Committee. 
SKILLS AND COMPETENCIES
•	 Considerable experience in the life and 
pensions industry
•	 Broad knowledge of the advice market 
and risk management
•	 Chartered Actuary (Fellow)
CURRENT LISTED DIRECTORSHIPS
None
KEY INTERNAL DIRECTORSHIPS
•	 Chair of Just Retirement Limited
•	 Chair of Partnership Life Assurance 
Company Limited
•	 Chair of HUB Financial Solutions Limited
CAREER AND EXPERIENCE
Mary has considerable experience in the pensions, 
life insurance and investment industries, and is a 
former partner of Willis Towers Watson.
Outside of Just Group, Mary is a Non-Executive 
Director of New Ireland Assurance Company plc 
and Companjon Services DAC, and is Chair of 
their respective Risk Committees. She is also 
a Non-Executive Director of Aegon Asset 
Management UK plc and La Banque Postale 
Asset Management Limited. Mary is a member 
of the Independent Governance Committee of 
Prudential Assurance UK Limited and Trustee 
of The London Irish Centre. 
SKILLS AND COMPETENCIES
•	 Considerable experience in the pensions, 
life insurance and investment industries
•	 Qualified Actuary 
•	 Holds a Chartered Financial Analysts 
Certificate in ESG Investing
CURRENT OTHER LISTED DIRECTORSHIPS
None
KEY INTERNAL DIRECTORSHIPS
•	 Director of Just Retirement Limited
•	 Director of Partnership Life Assurance 
Company Limited
PLC committees
Group Audit Committee
Remuneration Committee
Market Disclosure Committee
Nomination and Governance Committee
Group Risk and Compliance Committee
Committee Chair
Board of directors continued
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Mary Kerrigan
Independent Non-Executive Director
Appointed: 1 February 2022 (3 years)
John Perks
Life companies’ chair
Appointed: 1 April 2021 (4 years)
CAREER AND EXPERIENCE
Kathy Byrne has over 40 years’ experience 
in the insurance industry and was previously 
Chief Executive Officer of the Metropolitan Police 
Friendly Society. A qualified actuary, Kathy started 
her career at consulting actuaries Hymans 
Robertson & Co and was Managing Director of 
Cardif Pinnacle’s investment business unit. Prior 
to this she was their Group Actuarial Director.
Kathy has an MBA from Henley Management 
College and has served on the Institute and 
Faculty of Actuaries Council.
Outside of Just Group, Kathy is a Non-Executive 
Director of Amicorp FS (UK) plc. Kathy is also a 
co-founder and shareholder of Alpasión 
Vineyard, Mendoza, where she held a 
Non-Executive Director role until 2020. 
SKILLS AND COMPETENCIES
•	 Considerable experience in the insurance 
and investment management industries
•	 Experience of providing strong innovation, 
marketing and product development
•	 Chartered Actuary (Fellow)
CURRENT LISTED DIRECTORSHIPS
Amicorp FS (UK) plc
KEY INTERNAL DIRECTORSHIPS
•	 Director of Just Retirement Limited
•	 Director of Partnership Life Assurance 
Company Limited
•	 Director of Just Retirement Money Limited
•	 Director of Partnership Home Loans Limited
JRL and PLACL Committees
Audit Committees
Investment Committees
Committee Chair
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Kathleen Byrne
(known as Kathy Byrne)
Independent Non-Executive Director
Appointed: 1 February 2022 (3 years)
Just Group plc  |  Annual Report and Accounts 2024
74

John Hastings-Bass
5
1
2
3
3.2
5
Mary Phibbs
Jim Brown
Michelle Cracknell
Mary Kerrigan
Average
Please note all statistics relate to Just Group plc only.
commitment TO DIVERSITY
The Directors recognise the benefits of having a diverse and inclusive Board. 
As part of the Non-Executive Director recruitment process in 2025 to fill a 
vacancy, the Nomination and Governance Committee will be mindful of the 
recommendations of the FTSE Women Leaders Review, the Parker Review 
and the diversity targets set out in the Listing Rules.

Further details on the recruitment plans are contained on
page 95.
1	 As at 5 March 2025.
Average non-executive 
director tenure 1
3.2 YEARS
independence
GENDER DIVERSITY
ETHNIC DIVERSITY
31 December 2024
Asian
1
Black
0
Mixed
0
White
7
Other
0
05 March 2025
Asian
0
Black
0
Mixed
0
White
7
Other
0
05 March 2025
Chair
1
Executive Directors
2
Non-Executive Directors
4
31 December 2024
Chair
1
Executive Directors
2
Non-Executive Directors
5
05 March 2025
Male
4
Female
3
31 December 2024
Male
4
Female
4
See the Nomination and Governance Committee report on page 97
for the Directors’ skills and expertise matrix.
SKILLS AND COMPETENCIES
75
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Governance
Financial Statements

01.
David Richardson
GROUP CHIEF EXECUTIVE OFFICER 
See David’s Biography on P72
02.
Mark Godson 
GROUP CHIEF FINANCIAL OFFICER
See Mark’s biography on P72
03.
David Cooper
GROUP MARKETING AND 
DISTRIBUTION DIRECTOR
Role and experience
David is responsible for marketing, distribution 
and the Group’s HUB business. He leads the 
Group’s brand, insight and marketing activities, 
Group business development and is responsible 
for the Group strategy function. He is also the 
accountable Executive for all aspects of customer 
strategy including Consumer Duty. David holds 
Executive responsibility for sponsorship of the 
Older Workers Learning and Sharing network.
With 40 years in the financial services industry, 
David has operated in a number of sectors 
including retail banking, general insurance, 
personal credit, actuarial consulting and the 
retirement industry. He has worked for a variety 
of large organisations including GE Capital, 
Centrica, Bradford & Bingley and Hymans 
Robertson as well as much smaller growth 
businesses such as Stalwart Assurance, the 
business that developed enhanced annuities.
David is an Executive Director of various 
Just subsidiaries including HUB Financial 
Solutions Limited. 
On behalf of Just, David is a Director of 55 
Redefined Limited, a Group which delivers 
solutions that are targeted towards attracting, 
engaging, growing and retaining those in the 
50+ demographic.
04.
Alex Duncan
GROUP CHIEF RISK OFFICER
Role and experience
Alex is responsible for the oversight of risk 
management and compliance with financial 
regulation. He holds accountability, among others, 
for the firm’s performance of its obligations under 
the FCA senior management and certification 
regime (SMCR); conduct rules training and 
reporting, countering the risk that the Company 
might be used to further financial crime; the 
Group’s Own Risk and Solvency Assessment; 
the firm’s Compliance; and Climate Change risk. 
Alex holds Executive responsibility for Just’s 
implementation of its Sustainability strategy 
and for sponsorship of the Pride at Just network.
With over 35 years’ experience in the financial 
services industry, Alex has held roles in 
reinsurance, investment banking, consulting, 
treasury, mergers and acquisitions, and capital 
management. Alex is a Chartered Actuary (Fellow) 
of the Institute and Faculty of Actuaries.
05.
Ellie Evans
GROUP CHIEF PEOPLE OFFICER
Role and experience
Ellie is responsible for the people and culture 
agenda, and plays an active role in delivering the 
Group’s strategy and fostering Just’s culture of 
inclusion, belonging and high performance. In her 
role, Ellie is focused on ensuring the Group 
possesses the necessary talent, leadership and 
capabilities to meet both current and future 
business needs. Her remit encompasses all facets 
of colleague experience, including engagement, 
the workplace environment, development, reward, 
belonging and inclusion, and sustainability. Ellie is, 
together with Paul Fulcher, the joint Executive 
Sponsor for Just’s charitable activities.
Ellie has over 20 years of cross industry HR 
leadership experience in operational, talent, 
learning, engagement, organisational design and 
development roles. Prior to Just, Ellie has worked 
at companies such as BAA plc, BP plc, Volkswagen 
Group, ABF plc and most recently, BGl Group.
06.
Paul Fulcher
GROUP CAPITAL MANAGEMENT AND 
INVESTMENT EXECUTIVE
Role and experience
Paul is responsible for Just’s in-house Investment 
function, and for Capital Management. He leads 
on the first line management of Just’s market, 
credit, demographic and reinsurance risks, and 
manages the Group Pricing function. Paul is the 
Executive Sponsor for the social mobility network 
Just Mobile, and, together with Ellie Evans, leads 
the Group’s charitable activities. 
Paul has 35 years of experience in the life 
insurance industry. Before joining Just, Paul was 
a principal at Milliman LLP, a life and financial 
services consulting firm. Prior to his time at 
Milliman, he spent six years at Nomura as a 
Managing Director, overseeing their Structuring 
and Insurance Solutions team providing solutions 
to insurers across Europe. He also worked in risk 
advisory and capital solutions roles for the Royal 
Bank of Scotland and UBS, and on mergers and 
acquisitions in the UK and Japan for HSBC and 
PwC. Paul is a Chartered Actuary (Fellow) of the 
Institute and Faculty of Actuaries.
07.
Pretty Sagoo
MANAGING DIRECTOR, 
DEFINED BENEFIT SOLUTIONS
Role and experience
Pretty is responsible for the Group’s de-risking 
(pension risk transfer) activities, providing 
security in retirement for members of corporate 
defined benefit (“DB”) pension schemes that 
transfer to the Group. She also leads the DB 
business and proposition development for 
corporate pension schemes. Pretty holds 
Executive responsibility for sponsorship of the 
Diverse Abilities network.
Pretty has over 20 years of pensions and life 
insurance experience gained through a career in 
Investment Banking and Insurance. Prior to Just, 
Pretty was Head of New Business and Pensions 
at Athora, a European Insurance consolidator, 
where she was responsible for developing the new 
business franchise to support their growth. Pretty 
has also worked in pricing and execution for Legal 
and General, and insurance and pension solutions 
at Deutsche Bank.
Outside of Just, Pretty is a Trustee for the 
Mineworkers’ Pension Scheme.
08.
Paul Turner
MANAGING DIRECTOR, RETAIL
Role and experience
Paul is responsible for the Group’s retail 
businesses in the UK and South Africa. The retail 
business delivers retirement solutions to 
intermediated customers through insurance, 
investment and mortgage propositions. Paul 
holds Executive responsibility for sponsorship 
of the Women’s and Men’s Health and 
Wellbeing networks.
Paul has over 30 years’ experience in the 
insurance industry. Prior to Just, Paul held various 
senior international roles at Swiss Re in Asia and 
Australia including the executive leadership of its 
life and health business for Southeast Asia based 
in Singapore, and Chief Underwriting Officer for 
Asia Pacific based in Hong Kong.
Paul is an Executive Director of various Just 
subsidiaries including our life companies, Just 
Retirement Limited and Partnership Life Assurance 
Company Limited. Outside of Just, Paul is a Just 
representative Director for EPPARG Limited.
SENIOR LEADERSHIP
Just Group plc  |  Annual Report and Accounts 2024
76

05. 
Ellie Evans
08. 
Paul Turner
02. 
Mark Godson
04. 
Alex Duncan
07. 
Pretty Sagoo
01. 
David Richardson
03. 
David Cooper
06.
Paul Fulcher
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Governance
Financial Statements

GOVERNANCE IN OPERATION
The Just Group plc Board (the “Board”) is committed to underpinning all of Just’s activities with the highest standards of 
corporate governance to fulfil our purpose of helping people achieve a better later life. This report sets out our governance 
framework and how we have applied the principles of the UK Corporate Governance Code (the “Code”).
The effective working relationship between the 
Board and the Group Chief Executive Officer and 
the Group Executive team facilitates support and 
challenge through regular reporting and dialogue.
Our Governance Framework is designed to embed strong governance and oversight processes and to ensure compliance with the Code. 
It covers the group of companies of which Just Group plc is the ultimate shareholder (the “Group”). An overview of the governance 
arrangements in place for the subsidiary companies is provided at the end of this report under the heading “Subsidiaries Governance”.
The Board is responsible for the overall leadership of the Group and setting its purpose, values and strategy including the Group’s 
sustainability strategy. The Board ensures our culture is aligned with our strategy, oversees our conduct and affairs, and promotes the 
success of the Group for the benefit of our shareholders and other stakeholders.
These bodies support the Group’s strategic priorities, business needs or specific projects and meet regularly with approved terms 
of reference to discharge their duties on behalf of the Group. The Senior Management Committees and Forums include:
Responsible for the overall performance 
and day-to-day leadership of the Group.
Responsible for monitoring the integrity of the financial statements, reviewing the 
effectiveness of the Group Internal Audit function, assessing the Group’s internal 
controls and maintaining the external auditor relationship.
Responsible for maintaining effective systems of risk management, compliance and 
internal control throughout the Group.
Responsible for reviewing Board and Board Committee composition and succession 
needs, proposes new Board appointments and oversees governance developments.
Determines the remuneration policies for the Chair, Executive Directors, Senior 
Management and Solvency II identified staff. It is also responsible for the operation 
of share incentive plans and the oversight of gender and ethnicity pay gap reporting.
Oversees the identification of inside information and disclosure of information to the 
market to ensure the Company complies with relevant regulatory rules including the 
UK Market Abuse Regulation.
Assists the Group Chief Executive Officer 
to discharge their duties. 
Key responsibilities include:
•	
Implementing the strategy and 
business plan set by the Board.
•	
Executing plans to meet 
sustainability commitments.
•	
Development and oversight of 
culture and people initiatives.
OUR GOVERNANCE FRAMEWORK
BOARD OF DIRECTORS
GROUP CHIEF EXECUTIVE OFFICER
SENIOR MANAGEMENT COMMITTEES AND FORUMS
BOARD COMMITTEES
GROUP AUDIT COMMITTEE
GROUP RISK AND COMPLIANCE COMMITTEE
NOMINATION AND GOVERNANCE COMMITTEE
REMUNERATION COMMITTEE
MARKET DISCLOSURE COMMITTEE
BUSINESS AREAS’ LEADERSHIP 
•	 HUB Executive 
Committee
•	 Retail Senior 
Management Team 
Committee
•	 UK Corporate Business 
Senior Management 
Committee
INVESTMENTS
•	 Asset Liability Committee
•	 Credit Committee
•	 Insurance Committee
SUSTAINABILITY
•	 Sustainability Bond 
Forum
•	 Executive Sustainability 
Steering Committee
•	 Sustainability 
Working Group
BUSINESS CHANGE 
•	 Executive Change 
Committee
RISK MANAGEMENT
•	 Executive Risk 
Committee
•	 Conduct and Operational 
Risk Committee
•	 Information Security and 
IT Risk Committee
•	 Retail Conduct and 
Customer Risk 
Committee
GROUP EXECUTIVE COMMITTEE
Underlying the governance framework between the Board, Board Committees, Group Chief Executive Officer and the Group Executive 
Committee, are various senior management committees and forums strengthening our governance and improving Board oversight.
The Board delegates certain matters to its Board Committees. At each scheduled 
Board meeting, the Chairs provide an update on their Committees’ activities. 
Just Group plc  |  Annual Report and Accounts 2024
78

CORPORATE GOVERNANCE STATEMENT
UK CORPORATE GOVERNANCE CODE 2018 COMPLIANCE
The Directors have assessed the Company’s compliance with the 
2018 Code for the year ended 31 December 2024. The Board has 
noted the 2024 iteration of the Code, which applies to the Company 
with effect from the financial year commencing 1 January 2025. 
As such, the Company will first report against the new Code in its 
next Annual Report in 2026. 
The Board has considered and concluded that the Company 
applied the Principles and complied with all Provisions of the Code 
in 2024. Further details of how the Company applied the Code’s 
Principles and complied with the Provisions are provided in the 
Chair’s governance overview, Governance in Operation report 
and Board Committees’ reports.
LEADERSHIP AND RESPONSIBILITY
ROLE OF THE BOARD
The Board is responsible for the overall leadership of the Company 
and establishing the Group’s purpose, values, culture, standards and 
strategy. The Board promotes the long-term sustainable success of 
the Company, generating value for customers, shareholders, other 
stakeholders and the wider society. 
The schedule of matters reserved for the Board contains items 
reserved for the Board to consider and approve relating to strategy 
and management, structure and capital, financial reporting and 
controls, internal controls and risk management, material contracts, 
Board composition and succession planning, corporate governance 
matters and delegations of authority. 
The matters reserved for the Board are reviewed at least annually 
to ensure they remain appropriate and in line with best practice. 
Throughout 2024, the Board acted in accordance with the matters 
reserved for the Board.
The Board discharges some of its responsibilities through its 
Board Committees, which have terms of reference defining their 
roles and responsibilities that are reviewed and approved by the 
Board at least annually. The matters reserved for the Board and 
terms of reference of the principal Board Committees can be 
found at www.justgroupplc.co.uk/about-us/governance.
STRATEGY
The Board spends a significant amount of time during meetings 
reviewing, analysing and debating matters relating to Just’s key 
strategic priorities, advising and shaping Just’s strategic direction 
as needed. It is responsible for overseeing the execution of the 
Group’s strategy and business plan, and receives regular updates on 
key strategic initiatives from the Group Chief Executive Officer and 
members of the Group Executive team. During the year, the Board 
considered and agreed the medium and longer-term strategy of the 
Group and its strategic goals and objectives at its strategy day and 
Board meetings. An overview of the Group’s strategic priorities and 
business model can be found in the Strategic report on pages 14 to 
17. More information on the Board’s approach to its sustainability 
strategy is covered in the next section. 
Technology is an area of focus for the Board and is taken into 
consideration as part of its discussions on strategic priorities 
and transformation initiatives. Rapid growth in digital tools and 
computing power presents both opportunities and risks for Just. 
To stay abreast of this topic, the Board received updates on the 
use of artificial intelligence and the implementation of the Group’s 
technology strategy from the Group Chief Digital Information Officer. 
The Group Risk and Compliance Committee (“GRCC”) received regular 
updates on cyber security risk, data protection and third party data 
risk, and it approved the updated cyber security strategy in 2024. 
Sustainability Strategy
The Board has set Just’s sustainability strategy, 
which has three pillars: 
•	
making a positive impact; 
•	
leaving a responsible footprint; and 
•	
creating a fair world. 
The Board has a standing agenda item to engage on 
sustainability matters each quarter to oversee strategic 
priorities and initiatives as well as any regulatory developments. 
It also receives regular updates on progress to reach 
sustainability targets for the Group’s operations to be carbon 
net zero by 2025 and its investments and supply chain to be net 
zero by 2050, with a reduction of 50% by 2030 in line with the 
Association of British Insurers (“ABI”) climate change roadmap. 
Mary Kerrigan has been appointed as the Sustainability Lead 
for the Board, and is responsible for ensuring the Board is 
appropriately discussing sustainability matters including 
climate change. Mary has functional expertise in sustainability 
and has completed the Chartered Financial Analyst’s 
Certificate in ESG Investing. During the year, Mary regularly 
interacted with the Executive Sponsor for Sustainability and 
Head of Responsible Investment to engage on driving the 
sustainability agenda and to receive progress updates on 
various ESG initiatives. She also attended management’s 
Executive Sustainability Steering Committee to engage with 
colleagues on sustainability initiatives and developments. 
During the year, the Board considered its sustainability 
strategic priorities at its strategy day and received quarterly 
updates on the status of Just’s commitment to meet net zero 
targets and various initiatives, including activity to increase 
engagement with Just’s supply chain. The Board considered 
and approved the second iteration of Just’s Transition Plan, 
which was published on our website in March 2024. It also 
assessed Just’s readiness to apply to become a signatory of 
the UK Stewardship Code and authorised the submission of its 
application, which was approved by the Financial Reporting 
Council in July 2024. The first annual Stewardship Report, which 
sets out Just’s stewardship priorities and how the Group has 
aligned with the 12 Principles of the UK Stewardship Code, was 
approved by the Board and is available to view on our website. 
Further details on Just’s sustainability strategy and story 
can be found in the Sustainability: TCFD report on pages 
40 to 53, and on the Just website at 
www.justgroupplc.co.uk/sustainability.
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Financial Statements

GOVERNANCE IN OPERATION continued
Division of roles and responsibilities
As at the date of this report, there are seven members of the Board: the Chair (independent on appointment), two Executive Directors 
and four Non-Executive Directors, all of whom are considered independent. John Hastings-Bass is the Chair and Mary Phibbs is the Senior 
Independent Director. 
The Board believes that documented roles and responsibilities for Directors including a clear division of key responsibilities between 
the Chair and the Group Chief Executive Officer, are essential elements in the Group’s governance framework and facilitate the effective 
operation of the Board. 
The following table provides an overview of key Executive and Non-Executive accountabilities, which support the integrity of the 
Board’s operations.
DEFINING BOARD RESPONSIBILITIES 
CHAIR 
•	 responsible for the effective leadership and governance of the 
Board but takes no part in the day-to-day running of the business;
•	 leads the Board effectively to ensure it is primarily focused on 
strategy, performance, long term value creation and accountability 
in line with the Group’s purpose, values and culture; 
•	 ensures the Board determines the risk appetite of the Group 
and considers material risks when setting Just’s strategy and 
business plan;
•	 leads the succession planning process (except his own succession) 
and chairs the Nomination and Governance Committee;
•	 encourages all Directors to contribute fully to Board discussions 
and decision making, and ensures that there is constructive 
challenge on major proposals;
•	 fosters relationships within the Board and provides a sounding 
board for the Group Chief Executive Officer on important 
business matters;
•	 identifies development needs for the Board and 
individual Directors; 
•	 leads the process for evaluating Board and individual Director 
performance; and
•	 ensures effective communication with major shareholders, 
regulators and other stakeholders.
GROUP CHIEF EXECUTIVE OFFICER
•	 responsible for leadership of the business and manages it within 
the authorities delegated by the Board;
•	 proposes and develops the Group’s strategy (including the 
sustainability strategy) and significant commercial initiatives;
•	 leads the Group Executive team in the day-to-day running 
of the business;
•	 ensures the Group’s operations are in accordance with the 
business plan approved by the Board, including the Board’s overall 
risk appetite, the policies established by the Board, and applicable 
laws and regulations;
•	 represents the Group’s interests to external parties;
•	 maintains dialogue with the Chair on important business and 
strategy issues;
•	 recommends budgets and forecasts for Board approval;
•	 makes recommendations to the Remuneration Committee on 
Just’s remuneration strategy; and
•	 leads the communication programme with shareholders, 
regulators and other stakeholders, and ensures the appropriate 
and timely disclosure of information to the stock market.
SENIOR INDEPENDENT DIRECTOR
•	 provides a sounding board for the Chair;
•	 serves as an intermediary for the other Directors when necessary;
•	 serves as an alternative channel of communication for 
shareholders and other stakeholders; and
•	 meets annually with each Non-Executive Director without the 
Chair present to appraise his performance and, as required, to 
address any other matters which the Directors might wish to raise. 
GROUP CHIEF FINANCIAL OFFICER
•	 leads the actuarial, finance, investment operations and reporting, 
legal, company secretarial and tax functions;
•	 deputises for the Group Chief Executive Officer; 
•	 proposes policy and action to support sound financial 
management; and
•	 engages with shareholders, analysts and other key stakeholders.
INDEPENDENT NON-EXECUTIVE DIRECTORS
•	 provide constructive challenge and scrutiny of the performance of 
management, and promote the highest standards of integrity and 
governance;
•	 bring an external perspective, knowledge and experience to the 
Board; and
•	 assist in the development of strategy and the decision 
making process. 
GROUP COMPANY SECRETARY
•	 supports the Chair and provides guidance to aid the smooth 
functioning of the Board;
•	 ensures the Board receives high-quality information in adequate 
time and has access to appropriate resources;
•	 advises the Directors on corporate governance developments;
•	 facilitates Board performance reviews; and
•	 coordinates Director induction programmes and assists with their 
professional development.
DESIGNATED NON-EXECUTIVE DIRECTOR CHAMPIONS
Consumer Duty: supports the Chair and Group Chief Executive Officer in ensuring that Consumer Duty is raised in all relevant discussions and 
that the Board is challenging management on how it is delivering good consumer outcomes.
Employee Engagement: gathers the views of colleagues through employee engagement and provides an employee voice in the Boardroom.
Sustainability: supports the Chair in ensuring that sustainability matters are raised in all relevant discussions, and challenges and guides 
management on Just’s targets and wider sustainability developments.
Whistleblowing: ensures and oversees the integrity, independence, and effectiveness of whistleblowing policies and procedures.
Just Group plc  |  Annual Report and Accounts 2024
80

The Board has delegated responsibility for implementing the strategy 
and business plans, and for managing risk and operating effective 
controls across the business to the Group Chief Executive Officer who 
is responsible for the day-to-day leadership of the Group in accordance 
with the purpose, values, behaviours and culture set by the Board. The 
Group Chief Executive Officer has established a committee of senior 
executives to assist him with the discharge of the duties delegated to 
him by the Board (the “Group Executive Committee”).
The Group Executive Committee is responsible for:
•	
implementing the strategy set by the Board and recommending 
strategic developments to the Board;
•	
business risk management and the oversight of the 
implementation of effective controls to manage and 
mitigate risks;
•	
executing plans to meet the sustainability commitments that 
the Board has set;
•	
recommending the business plan and budgets to the Board 
for approval;
•	
monitoring the Group’s performance;
•	
implementing and oversight of processes which govern how we 
do business and how we interact with our stakeholders; and
•	
development and oversight of initiatives to ensure colleagues 
feel well led, managed and supported with opportunities 
for development. 
There is also a Group Executive Risk Committee (“ERC”) chaired by the 
Group Chief Risk Officer, which focuses on risk management across 
the Group. This includes oversight of risk appetite, risk controls, and 
regulatory and compliance matters. The ERC considers reports from 
management before they are presented to the GRCC.
CULTURE, VALUES and behaviours
The Board seeks to ensure that Just’s culture, values and behaviours 
remain aligned with our purpose, recognising that they are 
integral to the success of Just. Our Directors are committed to 
growing and fostering a strong culture and values, and the Board 
monitors progress across the Group in a number of ways. Some 
examples of how the Board and its Committees monitor culture are 
provided below. 
The Board’s collective responsibility for safeguarding Just’s culture 
is an important aspect of its role. It aims to set a clear tone from 
the top and lead by example through strong custodianship over the 
Just brand and promoting and embedding our values. During the 
year, the Nomination and Governance Committee reviewed a paper 
on the Board’s role in assessing, measuring and monitoring culture. 
It considered and agreed various recommendations to enhance the 
Board’s oversight in 2025 and beyond. 
WHISTLEBLOWING
A healthy culture is one where everyone feels able to speak up, in 
the event of wrongdoing. Just’s Whistleblowing Policy is reviewed 
and approved by the Group Audit Committee at least annually. 
Colleagues across the Group are encouraged to raise any matters of 
concern with our Group Company Secretary or anonymously through 
our dedicated and independent whistleblowing hotline or portal. 
The Group Company Secretary leads the review and response from 
relevant areas of the business, and raises the matters with the Group 
Audit Committee Chair, who is the whistleblowing champion. Regular 
reports are provided to the Group Audit Committee on the operation 
of the policy, including an overview of the steps taken to ensure 
colleagues are aware and understand the whistleblowing process 
and associated protections.
HOW THE BOARD MONITORS CULTURE
The following is a non-exhaustive set of examples of how the Board and its Committees monitor culture at Just.
Internal Communications
The Directors have access to HQ, 
Just’s intranet, which publishes 
the latest news, updates on 
network activities and events, 
recognition articles, guidance 
material and the colleague 
magazine, US., which all provide 
an insight into culture at Just.
Informal Channels
Useful stakeholder feedback is 
received via informal channels 
that relates to or potentially 
impacts Just’s culture or 
values, which can inform Board 
discussions or decisions.
Colleague Engagement 
Surveys
The Board reviews results from 
colleague engagement surveys, 
which include questions on 
culture, and receives updates on 
action plans which are developed 
based on feedback received.
Non-Executive Director 
Engagement
Non-Executive Directors 
participate in “Take on Board” 
sessions directly with colleagues. 
These sessions are framed 
around various themes including 
culture, diversity, inclusion, and 
remuneration alignment.
Board reporting 
The Board receives regular 
updates from the Group Chief 
Executive Officer on major 
areas of focus, centred around 
the Group’s strategic priorities, 
which include Be Proud to Work 
at Just. The Board also receives 
updates on colleague-related 
initiatives from the Group Chief 
People Officer.
Remuneration
The Remuneration Committee 
ensures that our approach to 
remuneration is aligned with 
Just’s culture. It sets Short 
and Long Term Incentive Plan 
metrics, which are aligned 
with the Company’s expected 
behaviours and values.
Diversity, Equity, Inclusion 
and Belonging
The Nomination and Governance 
Committee monitors Just’s 
diversity, equity, inclusion and 
belonging strategy and the 
Board receives updates on the 
various initiatives undertaken 
by the business to create an 
inclusive workplace, which is a 
key element of our culture.
Town Halls
The Group Chief Executive 
Officer leads regular interactive 
“Town Halls”, which are 
important touchpoints in terms 
of promoting our culture and 
providing an opportunity for 
colleagues to hear and ask 
questions about key initiatives, 
results and events in an 
engaging format.
Risk Culture 
Key risk indicators focused on 
risk culture have been developed 
that are reviewed bi-annually 
by the GRCC. This provides an 
opportunity for the Directors to 
consider positive developments 
and areas requiring more focus 
by the business.
Customer Call Listening 
Sessions
During the year, some of our 
Directors attended a customer 
call listening session, which 
brought to life how our Customer 
Service Contact team provide the 
“Just” experience on calls with 
customers, as covered in more 
detail on page 61. 
Board Champions
The Board has designated 
specific responsibilities to 
various Non-Executive Directors 
in relation to Consumer Duty, 
employee engagement, 
sustainability and whistleblowing 
who provide updates to the 
Board on their insights.
Whistleblowing
The Group Audit Committee 
is responsible for the 
oversight of whistleblowing 
matters. It receives 
updates on whistleblowing 
activity, including incidents, 
investigations and outcomes.
81
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Governance
Financial Statements

GOVERNANCE IN OPERATION continued
BOARD ACTIVITIES
Set out below are the key focus areas of the Board during 
the year, their alignment to our Group strategic priorities 
and the decisions taken by the Board.
Group STrategic Priorities
Grow sustainably
Scale with technology
Reach new customers
STRATEGY, CULTURE AND MANAGEMENT
•	 Held a Board strategy session to consider and agree refinements to 
the Group’s strategy with a particular focus on our customers, Just’s 
compelling purpose and ambition, performance momentum, financial 
strength and culture.
•	 Approved the Group’s key strategic targets and priorities for the year.
•	 Received updates on the delivery of the Group strategy execution plan. 
•	 Monitored progress of various initiatives to reach our carbon net zero 
targets, and received updates on climate matters.
•	 Received regular updates on sustainability matters and approved 
the Transition Plan and application to become a signatory of the UK 
Stewardship Code.
•	 Engaged on Just’s reinsurance strategy.
•	 Considered resource capacity and capability requirements to meet the 
future needs of the business.
•	 Considered the Group’s approach to the utilisation of artificial 
intelligence technology, and the opportunities and risks 
associated with its use.
•	 Received updates on the Change delivery programme.
•	 Monitored colleague engagement and culture initiatives, 
and received updates on diversity, equity, inclusion and 
belonging initiatives.
•	 Approved updates to the Diversity, Equity, Inclusion and 
Belonging Policy.
•	 Received detailed updates on strategically important initiatives 
for the Group.
•	 Conducted in-depth reviews of the strategy, including 
opportunities and challenges, of each of the Group’s 
business areas.
Alignment to strategic priorities  
 
 
 
 
STRUCTURE AND CAPITAL
•	 Assessed the Group’s capital and liquidity requirements including 
optimisation of its Solvency II capital structure.
•	 Approved the continuation of the purchase of shares in the market 
through the Group’s Employee Benefit Trust in order to meet 
exercisable share incentive awards.
•	 Approved debt refinancing arrangements. 
•	 Engaged on internal loan refinancing arrangements.
•	 Approved resolutions for adoption by shareholders to permit 
the issue of new shares and Restricted Tier 1 (“RT1”) capital for 
the 2025 AGM to create flexibility for the Group if required.
•	 Approved the payment of RT1 coupons in respect of RT1 notes.
•	 Approved the Capital Management Policy.
Alignment to strategic priorities  
 
FINANCIAL PERFORMANCE AND INVESTOR RELATIONS
•	 Approved the business plan and targets, and monitored the Group’s 
results against them.
•	 Approved the Group’s half-year and annual financial results. 
•	 Reviewed the dividend policy. Recommended the 2023 final dividend 
and declared the 2024 interim dividend.
•	 Approved the Group Solvency and Financial Condition Report 
for submission to the Prudential Regulation Authority.
•	 Received updates on investor activity, market and peer 
analysis, and share price performance.
•	 Reviewed broker reports on the Group and received feedback 
from investor meetings.
Alignment to strategic priorities  
 
RISK MANAGEMENT AND INTERNAL CONTROLS
•	 Approved changes to risk appetites to continue to manage 
risks effectively. 
•	 Considered risks to the Group’s strategy and business plan.
•	 Approved the annual Group’s Own Risk and Solvency Assessment 
(“ORSA”) and ORSA Policy.
•	 Approved the annual operational resilience self-assessment.
•	 Engaged on the Group’s financial resilience.
•	 Approved the Group’s recovery plan in line with 
regulatory requirements.
•	 Received annual Chief Actuary validation reports.
•	 Considered reinsurance counterparty arrangements.
•	 Provided oversight of a material defined benefit de-risking 
transaction, including reinsurance arrangements, and 
approved a Matching Adjustment application.
•	 Provided oversight of Consumer Duty-related activities. 
Assessed progress against regulatory expectations and 
approved the first Annual Board Consumer Duty report.
Alignment to strategic priorities  
 
 
Be recommended by our 
customers
Be proud to work at Just
Just Group plc  |  Annual Report and Accounts 2024
82

Group STrategic Priorities
Grow sustainably
Scale with technology
Reach new customers
BOARD AND BOARD COMMITTEE GOVERNANCE
•	 Received reports from the principal Board Committees.
•	 Approved updates to matters reserved for the Board and Board 
Committees’ terms of reference.
•	 Approved updates to the Inside Information Policy and Securities 
Dealing Policy and Code.
•	 Received updates on regulated subsidiaries governance, initiatives 
and challenges. 
•	 Convened the 2024 Annual General Meeting (“AGM").
•	 Conducted an internal performance review of the Board, Board 
Committees and individual Directors’ effectiveness.
•	 Considered key changes to the Principles and Provisions of 
the Code and noted plans to ensure ongoing compliance.
•	 Reviewed changes to the UK Listing Rules relevant to Just.
•	 Received an overview of the Economic Crime and Corporate 
Transparency Act 2023 and its impact on Just.
•	 Approved the Company’s Modern Slavery Statement.
•	 Attended a series of workshops and training sessions 
covering, amongst others, detailed updates on expense 
allocations and assumptions, stress and scenario testing, 
and sustainability matters.
Alignment to strategic priorities  
 
Meeting attendance
There were seven scheduled Board meetings in 2024 and an offsite to discuss the Group’s strategy. All scheduled meetings were in-person 
with facilities for virtual attendance for those Directors who could only attend remotely. Various senior executives and external advisers were 
invited to attend and present on various business development and governance matters, as required.
The table below sets out Directors’ attendance at the scheduled Board and Board Committee meetings in 2024. Additional Board and Board 
Committee meetings were convened during the year to discuss material transactions, and various governance and regulatory matters. 
Papers were circulated before each meeting to give the Directors sufficient opportunity to consider the issues to be discussed. In exceptional 
circumstances where Directors could not attend some of the additional meetings, they had the opportunity to provide comments and raise 
any concerns to the Chair in advance of the meeting. The Group Company Secretary attended the Board meetings and he, or his nominated 
deputy, attended all Board Committee meetings. Minutes and actions are documented, and circulated following each meeting.
Board
Group Audit
Group Risk and 
Compliance
Nomination and 
Governance
Remuneration
John Hastings-Bass
Chair
7/7
–
8/8
3/3
5/5
David Richardson
Executive Director
7/7
–
–
–
–
Mark Godson
Executive Director
7/7
–
–
–
–
Mary Phibbs
Senior Independent Director
7/7
6/6
8/8
3/3
5/5
Jim Brown
Non-Executive Director
7/7
–
8/8
–
5/5
Michelle Cracknell1
Non-Executive Director
7/7
–
–
3/3
5/5
Mary Kerrigan
Non-Executive Director
7/7
6/6
–
–
–
Kalpana Shah2
Non-Executive Director
7/7
6/6
8/8
–
–
Additional meetings held
2
0
0
0
0
1	 Michelle Cracknell was appointed as a member of the Group Audit Committee on 31 January 2025.
2	 Kalpana Shah resigned as a Director on 1 March 2025.
BOARD SUPPORT
The Group Company Secretary supports the Chair and the Board, which includes bringing all governance matters to the attention of the Board 
and delivering an annual programme of Board and Board Committee meetings, training and presentations from senior management, to 
ensure that each Director has sufficient information required to discharge their statutory duties, in a timely and effective manner. 
Directors may seek independent professional advice at the Company’s expense where they consider it appropriate in relation to their duties. 
All Directors have access to the advice and services of the Group Company Secretary and the Group General Counsel. 
Be recommended by our 
customers
Be proud to work at Just
83
Strategic Report
Governance
Financial Statements

GOVERNANCE IN OPERATION continued
STAKEHOLDERS AND KEY BOARD DECISIONS
COLLEAGUES
Ensuring colleagues feel proud to work at Just remains a key 
strategic priority for the Board. During the year, we evolved our 
Just behaviours to support our future ambition as part of a culture 
centred on Just’s purpose and high performance, where colleagues 
feel proud to work at Just.
Colleagues were invited to attend a series of engagement sessions 
with Non-Executive Directors branded as “Take on Board” in 2024. 
At all sessions, colleagues had the opportunity to ask questions 
on any matters of interest and provide feedback, which was an 
opportunity for the Directors to gain insight on what matters to 
our colleagues, and what requires the attention of the Board. 
In addition, the designated lead Non-Executive Director on employee 
engagement provided feedback to the Board on colleague-related 
matters as outlined in the spotlight on employee engagement. 
SHAREHOLDER ENGAGEMENT
The Group maintained an open dialogue with its institutional 
shareholders and debt investors during 2024 through a programme 
of meetings undertaken by the Group Chief Executive Officer, Group 
Chief Financial Officer and the Investor Relations team. Equity-led 
post results roadshows were held in March and August/September 
2024, in addition to two North America roadshows for prospective 
investors in May and October. Executive Directors and management 
attended multiple investor conferences throughout the year, where 
they met both debt and equity investors. They also provided briefings 
to brokers and non-brokers, and throughout the year hosted various 
events, roundtable discussions and one-to-one meetings with 
existing and prospective investors. 
There was regular engagement with shareholders during 2024 on 
a number of important matters including the growth opportunities 
available to the Group, our market positioning and competitive 
threats, the investment strategy, capital management and 
allocation, and the regulatory environment following the Solvency 
UK reforms. Other topics included customer regulation such as 
the FCA’s Consumer Duty and the retirement income thematic 
review, the effect of any pension reforms, people and culture, 
and proposition development.
The Investor Relations team provides regular reporting to the 
Board on investor activity, market and peer analysis, share price 
performance and investor feedback from meetings with the Chair, 
Executive Directors and the Investor Relations team. Analysts’ 
and brokers’ reports are also made available to the Directors and 
the Board receives detailed feedback from our corporate brokers 
following the results roadshow.
The Company’s ordinary shares are covered by seven analysts. 
The Investor Relations team also maintains an open dialogue with 
non-covering analysts, banks, brokers, credit analysts and other 
market participants. Fitch continues to maintain their A/A+ credit 
ratings for subsidiaries of the Group, and reaffirmed a Stable outlook 
in November 2024. 
During 2024, the value of the Company’s ordinary shares increased 
by 89% to 162.40 pence at 31 December 2024, compared with the 
FTSE 250 life insurance index which decreased by 12%.
The Senior Independent Director and Committee Chairs are available 
for consultation with shareholders if they have concerns which are 
inappropriate to raise with the Chair, Group Chief Executive Officer 
or other Executive Directors.
Our 2024 AGM was held on 7 May 2024 in our London office. 
Shareholders were given the opportunity to raise questions 
in person at the AGM or via email in advance of the meeting. 
All resolutions were passed with at least 90% of those voting 
supporting the resolutions.
SPOTLIGHT ON EMPLOYEE ENGAGEMENT
Michelle Cracknell is the Employee Engagement Champion. 
She brings a wealth of experience and knowledge on colleague 
dynamics, culture and values, which is valuable for this role. A 
role profile has been developed for the Employee Engagement 
Champion role, which ensures that the Board complies with 
Provision 5 of the Code regarding engagement with employees. 
Each year, Michelle follows an agreed plan of work in 
collaboration with the Group Chief People Officer, which 
uses all the channels of communication and fosters new 
engagement opportunities. The role profile and effectiveness 
of this employee engagement method has been reviewed as 
part of the annual Board and Director performance review 
process. It was concluded that it remains effective and adds 
value in ensuring that the Board considers employees in its 
decision making. It will remain unchanged in 2025. 
Michelle had an active year. She met regularly with the Group 
Chief People Officer to discuss developments on colleagues, 
culture and wellbeing matters. She also engaged with 
colleagues on an informal basis in our Belfast, London and 
Reigate offices, and she attended a customer call listening 
session with members of the Customer Contact Service team. 
Michelle introduced a new session on culture with senior leaders 
of the Company. This provided an interactive opportunity to 
engage on Just’s approach to culture and gain an insight into 
how Just’s culture has been embedded across the business. 
As part of the Take on Board series in 2024, Michelle and the 
Group Chief People Officer hosted a session on remuneration 
matters and the alignment of Executive Directors’ remuneration 
with the wider workforce, which created an opportunity for 
colleagues to ask questions and provide feedback. 
Through these various forms of engagement, Michelle is able 
to provide feedback to the Board on her insight into what 
matters to our colleagues and important initiatives that 
support Just’s strategic priority to ensure colleagues feel 
proud to work at Just. 
I’m grateful for the open and 
candid conversations I’ve 
had with various colleagues 
at Just. The insights gained 
are invaluable to help me 
fulfil my role as employee 
engagement champion.”
Michelle Cracknell
Independent Non-Executive Director
Just Group plc  |  Annual Report and Accounts 2024
84

CUSTOMERS
Just has a compelling, clear purpose to help people achieve a better 
later life. This is reflected in the strategic priorities set and monitored 
by the Board, which are described in the Strategic report on pages 16 
to 17.
The Board is responsible for the oversight of Consumer Duty to 
ensure customers’ needs are put first. It receives regular updates 
on customer initiatives and challenges management on its actions 
to ensure they are embedded across the business. In 2024, the 
Board assessed the Group’s progress to fully comply with regulatory 
expectations and was satisfied that it is compliant. It approved its 
first annual Board Consumer Duty report and oversees initiatives 
to continue to enhance customer experiences. The GRCC regularly 
monitors conduct and customer risk metrics, and engages on the 
actions required to ensure the ongoing delivery of good customer 
outcomes. The Board has appointed Michelle Cracknell as its Non-
Executive Director Consumer Duty Champion who meets regularly 
with relevant stakeholders in the business to engage on the Group’s 
approach to ensure it achieves good customer outcomes. Michelle 
presented her insights on progress and areas requiring further 
investment to the GRCC during the year. 
SUPPLIERS
The Board recognises the value that Just’s suppliers provide to 
our business and it is committed to fostering strong business 
relationships with its third party service providers. Just’s 
Procurement and Outsourcing Policy ensures high standards of 
honesty, impartiality and integrity are maintained in our business 
relationships. It ensures that contractual arrangements with third 
parties are undertaken with due regard for the associated risks. 
The Board monitors the third party register and approves any 
material contracts. The GRCC oversees the management of third 
party risks, including cyber risks. Further information on engagement 
with suppliers can be found in the Relationships with stakeholders 
report on page 59. 
BEING A RESPONSIBLE CORPORATE CITIZEN
Just has a number of policies to ensure we operate in a socially 
responsible and compliant manner, reflecting our value of doing 
the right thing for all stakeholders, including customers, colleagues, 
shareholders, suppliers and wider society. 
Anti-bribery and anti-corruption
The Board takes a zero tolerance approach to bribery and corruption. 
Our colleagues undertake regular training to ensure they understand 
their responsibilities to prevent financial crime. Just has a number of 
internal policies relating to anti-bribery and anti-corruption, which 
are not published externally, including a financial crime policy, which 
sets high level standards for the Group and colleagues to meet to 
manage the risks from financial crime. 
The Board keeps abreast of activities by the Company to adhere to 
legislative and regulatory developments to reduce economic crime, 
including the prevention of fraud. At least annually, the GRCC receives 
reports from the Group’s Money Laundering Reporting Officer on 
controls in place to prevent financial crime.
Data protection and privacy
The Board is responsible for ensuring that Just operates an 
effective control framework, which includes the need to safeguard 
customers and colleagues’ personal data. Just has policies and 
processes to promote sound practices for the collection and 
processing of personal data, and training is provided to ensure 
colleagues understand their responsibilities. The GRCC oversees the 
management of data protection risk and receives a report at least 
annually from Just’s Data Protection Officer on the effectiveness of 
Just’s data protection framework and control environment.
Modern slavery and human rights 
Just takes a zero tolerance approach to modern slavery and the 
Board is committed to uphold human rights throughout our business 
and value chain. Each year, the Board approves a modern slavery 
statement, which covers, among other matters, how modern 
slavery and human rights risk in Just’s operations and value chain 
is assessed, due diligence that is performed and Just’s policies and 
practices. The current statement can be found on our website at 
www.justgroupplc.co.uk.
Tax strategy
The Board is responsible for ensuring Just complies with all tax 
reporting and payment obligations in a timely and transparent 
manner. Each year, the Group Audit Committee considers and 
approves Just’s tax strategy, which sets out the framework for 
managing taxes, including information on the Group’s approach to 
tax risk management and governance. The current tax strategy is 
available to view on our website, www.justgroupplc.co.uk. 
Community
As part of Just’s key priority of creating a fair world, Just continues to 
support charity and local community initiatives which are relevant to 
our business, colleagues, customers and other stakeholders. In 2024, 
Just partnered with Hourglass, a charity whose mission is to end the 
harm, abuse and exploitation of older people in the UK. Just also 
has a Charity and Community strategy, which supports colleagues’ 
fundraising (half matching each colleagues’ funds up to £500). 
The Board received updates on the various volunteering events 
organised in 2024 as covered in more detail in the Colleagues and 
Culture report on pages 54 to 57. 
Environment
As part of the Board’s strategy on sustainability, Just has set net zero 
targets and is a signatory to the Stewardship Code. Further details 
on Just’s sustainability initiatives can be found in the Sustainability: 
TCFD report on pages 40 to 53. 
85
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Governance
Financial Statements

GOVERNANCE IN OPERATION continued
HOW THE BOARD CONSIDERED STAKEHOLDERS DURING THE YEAR
The Board sets the strategic direction, culture and values for Just. The Directors collectively have 
a diverse set of skills, knowledge, experience and stakeholder expertise, which assists the Board in 
making well-informed decisions, which promote the long-term sustainable success of the Company. 
At each Board meeting, detailed papers provide information on the impacts of decisions on 
stakeholders, including customer experience outcomes, sustainability considerations, and risks that 
require the attention of the Board. 
The Group’s Section 172(1) statement can be found in the Strategic report on page 61. The table below 
sets out examples of how factors under Section 172(1) of the Companies Act 2006 and engagement 
with stakeholders had fed into Board discussion and decision making on key topics. More information 
on Board engagement with stakeholders can be found on pages 58 to 60.
Section 172(1) factors:
Long term
Colleagues
Business relationships
Community and environment
High standards of conduct
Investors
Consumer Duty
S172 factor considered:   
 
 
 
Background
The Board is responsible for the oversight of Consumer Duty and, as part of its regulatory obligations, it must review a report, which sets out 
the results of its monitoring activities and any actions required at least annually. 
How the Board approached it
In 2024, the Board received regular reports on the governance arrangements to embed Consumer Duty, the status of the delivery of the second 
phase of the Group’s Consumer Duty programme and a detailed view of Just’s reporting framework. Appropriate time was allocated during the 
Board meetings to give Directors the opportunity to challenge management on its approach to delivering good customer outcomes. In July 
2024, the Directors considered an assessment of whether Just was delivering good outcomes for its customers, which were consistent with the 
Duty. As part of the review, the Directors considered whether there was any evidence of poor outcomes and if the experience of any group of 
customers was worse than others and why. The Board also reflected on the actions that had been taken to address any risks or issues identified 
by the business and whether the Group’s future business strategy was consistent with acting to deliver good customer outcomes under the Duty.
The Board noted that implementing the Duty was a natural extension of the Group’s business strategy and it was intrinsic to Just’s purpose 
to help people achieve a better later life. The Board considered the various activities that had been undertaken as part of continuous 
development to deliver good customer outcomes and whether Just’s practices were aligned with regulatory expectations. 
The Board received an update on resourcing requirements to embed Consumer Duty across the business. The Directors discussed the steps 
that had been taken to ensure colleagues understood Just’s approach to delivering good customer outcomes and noted that training and 
support was provided to ensure colleagues fulfilled their roles and responsibilities. In addition, the Remuneration Committee approved 
strategic performance metrics for senior management, which included measures aligned with the delivery of good customer outcomes. 
Outcome
After assessing the work undertaken by the business to deliver good customer outcomes, and taking into consideration customer experience, 
regulatory expectations, colleagues’ responsibilities and resourcing needs, and the long-term strategy of the business, the Board concluded 
that the Group was in full compliance and approved its first annual Board report on Consumer Duty. 
The Board also agreed that there were opportunities to further enhance its data gathering and production of management information to 
monitor customer outcomes, which would be a main focus area for the business in the year ahead. The Board continues to receive regular 
updates on Consumer Duty and all papers must now include an explanation on the impact on customer experience and outcomes to aid the 
Board’s oversight of the delivery of good customer outcomes. 
FUNDED REINSURANCE COUNTERPARTIES
S172 factor considered:   
 
 
Background
In 2024, the PRA published its new policy expectations in respect of funded reinsurance arrangements for life insurance firms. The Board 
considered the impact of the changes and what actions needed to be taken by Just to ensure compliance with the new requirements. 
How the Board approached it
The Board received a detailed update on changes to regulatory requirements, which were published by the PRA in its Supervisory Statement 
(SS)5/24 in relation to funded reinsurance. The changes build on existing regulatory requirements and expectations that apply in respect of 
firms’ reinsurance arrangements. 
The Board assessed Just’s alignment and compliance with the new regulatory requirements. As part of the discussions, the Board considered 
the Group’s reinsurance strategy and the approach required to support the needs and growth ambitions of Just’s Defined Benefits business, 
when determining what actions should be taken. One area of focus during the Board discussion was reinsurance counterparty limits. The 
Board revisited the current risk appetite noting that Just’s reinsurance strategy and financial position had evolved over time, and it also took 
into consideration the new regulatory expectations from the PRA. An important focus area was the need to offer competitive prices to Just’s 
customers, while also ensuring that appropriate processes and controls are in place to protect policyholders in the event that a reinsurer fails 
to deliver on its contractual commitments. 
Outcome
After considering Just’s long term reinsurance strategy and stakeholder expectations, the Board approved changes to the reinsurance 
counterparty risk appetite and associated limits.
Just Group plc  |  Annual Report and Accounts 2024
86

Defined BENEFITS Strategy
S172 factor considered:   
 
 
 
 
Background
The Board considered and refined the Group’s strategy with clear, specific goals driven by appropriate priorities to be delivered sustainably 
and following the Just way. One of the strategic objectives for the business was to enhance the Group’s capacity to support Defined Benefit 
(“DB”) growth ambitions sustainably. 
How the Board approached it
The Board considered Just’s strategy and agreed on goals for 2024 and beyond, driven by appropriate priorities to fulfil its purpose of 
helping people achieve a better later life. The Group remains focused on achieving its growth ambitions, maintaining a sustainable capital 
model and reaching its environmental sustainability targets. It updated its strategic priorities to reflect its growth plans. The strategic 
objectives approved by the Board fall into five broad categories, namely, Grow sustainably, Scale with technology, Reach new customers, 
Be recommended by our customers and Be proud to work at Just. Sustainably building on the success of the DB business to date and 
enhancing brand awareness were themes which weaved through a number of the strategic objectives.
As part of the strategic objective to enhance the Group’s capacity to support DB growth ambitions sustainably, the Board set a goal to write 
larger DB deals. In preparation for supporting larger transactions, the GRCC requested a detailed overview of the Large Deal Framework and 
the governance arrangements, which support its effective operation. The GRCC considered the processes that were followed to mitigate 
the risks that had been identified and drew comfort that there was a strong governance framework to ensure the smooth delivery of larger 
DB transactions.
During the year, the Board played an active role in the oversight of the successful completion of Just’s largest defined benefit de-risking 
transaction, a £1.8bn full Buy-in covering the benefits of c. 22,500 pensioner and deferred members. As part of the discussions, the 
Board engaged on third party relationships and Just’s operational readiness for the transaction. The Board considered the technological 
developments that had been made to enable the DB function to scale its business and it reflected on the importance of maintaining high 
standards of conduct to operate the DB scheme effectively and to protect Just’s reputation.
The Board engaged on the reinsurance arrangements and associated regulatory expectations, and approved a new reinsurance counterparty 
for the transaction. The Board also kept abreast of resourcing requirements and the allocation of resources, and noted that there was strong 
and effective collaboration between teams, which led to the successful delivery of this transaction.
Outcome
The long term sustainability of the Group and associated impact on investors and customers were key considerations by the Board when 
determining the Group’s strategic priorities. Further information on the Group’s strategy can be found in the Strategic priorities report on 
pages 16 to 17. Scaling with technology has been an important focus area that has enabled Just to execute larger transactions and deliver 
excellent customer service. 
The Board had a debrief on the transaction to reflect on what worked well and whether any processes could be enhanced in the future to 
ensure the Group maintains high standards of conduct to help achieve its sustainable growth ambitions for the DB business.
Debt Refinancing Programme
S172 factor considered:   
 
 
Background
Just has issued Restricted Tier 1, Tier 2 and Tier 3 debt instruments, which have varying maturity dates. The Board considered the Group’s 
debt structure and asked management to explore debt optimisation opportunities.
How the Board approached it
The Board is responsible for determining the Group’s appetite for issuing debt instruments as part of its long-term strategic plans. During 
the year, the Board considered the Group’s debt structure and maturity timelines, and noted that market conditions were favourable to 
potentially early refinance £405m of debt first callable/due in 2025. The Board asked management to explore the opportunities available 
and to present options for consideration. 
A proposal to refinance a tranche of Tier 2 and Tier 3 debt into a larger single Tier 2 note was presented to the Board. The Directors took into 
consideration the financial implications of the proposal to repurchase the existing notes, including issuance costs for the new Tier 2 note and 
investor appetite. Feedback from the regulator was also taken into consideration.
The Board engaged on the sustainability credentials and their alignment with the Group’s sustainability strategy. It was proposed that the 
new issue would be a Sustainability bond with proceeds invested in a mixture of qualifying Green and Social assets. Just’s Sustainability Bond 
Framework was updated to include an overview of the Group’s broad approach to investing and the specific type of assets that Just would 
invest in as part of the new issue. 
Outcome
Once the Board approved the Tier 2 refinancing arrangements in principle, a Board Committee was authorised to consider the market 
conditions at launch and approve the final terms. Following approval, Just issued a Tier 2 note as covered in more detail on page 32. This 
issuance supports the long term success of the Company, meets debt investor demand and provides a reference pricing point for future debt 
issuance. It also is aligned with Just’s sustainability strategy through investment in Green and Social assets. 
87
Strategic Report
Governance
Financial Statements

GOVERNANCE IN OPERATION continued
Dividend Payments
S172 factor considered:   
 
 
 
Background
The Board considered the long term impact of payment of dividends on the Group’s liability and solvency positions. 
How the Board approached it
As part of the Board’s considerations for the payment of a final dividend for the year ended 31 December 2023, the Board assessed the 
affordability and sustainability of a dividend with regard to the solvency position, business performance, and liquidity of the business across 
the plan period, and it reviewed the outcome of various stress and scenario tests. The Board also considered the impact of the dividend 
decision on shareholder expectations as it relates to the Group’s dividend policy. A similar exercise was carried out when considering the 
Group’s half year results. 
The Board considered growth options and concluded that a 20% increase would be appropriate for the dividend payment due to the strong 
financial results for the financial year ended 31 December 2023 and projected growth plans for the Group. The 20% growth in total dividend 
was ahead of the 15% 2022 dividend growth rate. 
Outcome
Following due consideration of the various matters, the Board agreed a 20% growth in total dividend and declared a final dividend of 1.50 
pence per ordinary share, which was paid to shareholders in May 2024. An interim dividend of 0.7 pence per ordinary share was declared, 
which was paid to shareholders in October 2024.
DIVERSITY, EQUITY, INCLUSION AND BELONGING
The Board is fully committed to promoting diversity, equity, inclusion and belonging at Board and senior management level as well as 
throughout the Group. The Board has in place a Diversity, Equity, Inclusion and Belonging (“DEIB”) Policy which sets out the Board’s broader 
diversity strategy and plans alongside Just’s approach to the diversity of the Board, its principal Committees and the Group Executive 
Committee. This policy was updated during the year to reflect updates to the Group’s DEIB strategy to continue to strengthen Just’s inclusive 
culture and sense of belonging. Our progress against our DEIB strategy and targets is underpinned by a range of initiatives, which are outlined 
in the Colleagues and culture report. The Board sponsor for DEIB is the Group Chief Executive Officer. 
The Board satisfied the diversity targets set by the FTSE Women Leaders and Parker reviews, and Listing Rules in 2024. The Senior Independent 
Director is female and, until 1 March 2025, one Non-Executive Director was from a minority ethnic background. Recruitment is underway to 
fill a vacancy and one of the considerations as part of the search will be the Board’s commitment to promoting diversity, and specifically, to 
satisfy the Parker review and Listing Rules targets on ethnicity. 
In 2024, gender diversity across senior roles (grade 14+, 13% of colleagues) increased by six percentage points to 39% female, which exceeded 
our historic target to reach 33% by the end of 2023. As a signatory to the Women in Finance Charter, we have updated our target to state that 
40% of our most senior population (Executive Committee and their direct reports) will be female by the end of 2026. As at 31 December 2024, 
47% of this population were female. As a signatory to the Race at Work Charter, we are committed to ensuring our workforce is representative 
of the ethnic composition of the broader UK population. We have set an ethnicity target that more than 16% of our most senior population 
(recently updated to align with the new approach to gender reporting i.e. Executive Committee and their direct reports) will be ethnically 
diverse by the end of 2026. As at 31 December 2024, 16% of this population were ethnically diverse and we remain committed to maintaining 
progress against this target. 
The tables below set out data about the gender and ethnicity of the Board and senior management as at 31 December 2024 (the Listing Rules 
reference date), in the format prescribed by the Listing Rules. 
Gender diversity as at 31 December 2024
Number of 
Board members
Percentage of 
the Board
 (%)
Number of 
senior positions 
on the Board1
Number in 
executive 
management2
Percentage 
of executive 
management 
(%)
Men
4
50
3
8
80
Women
4
50
1
2
20
Other categories
0
0
0
0
0
Not specified/prefer not to say
0
0
0
0
0
Ethnic background as at 31 December 2024
White British or other White
7
87.5
4
9
90
Mixed/multiple Ethnic Groups
0
0
0
0
0
Asian/Asian British
1
12.5
0
1
10
Black/African/Caribbean/Black British
0
0
0
0
0
Other ethnic group including Arab
0
0
0
0
0
Not specified/prefer not to say
0
0
0
0
0
1	 Senior positions on the Board, as defined by the Listing Rules, comprise the Chair, Senior Independent Director, Group Chief Executive Officer and Group Chief Financial Officer.
2	 Executive management, as defined by the Listing Rules and in line with the Code requirements, comprises members of the Group Executive Committee and the Group Company 
Secretary. The number of males and females in senior management positions in accordance with the Companies Act 2006 definition (includes Executive Directors of the Group’s 
subsidiary undertakings but excludes Directors of the Parent Company) was 12 (86%) and 2 (14%) respectively as at 31 December 2024. 
Just Group plc  |  Annual Report and Accounts 2024
88

As set out in the above table, 50% of the Board and 20% of executive management (as defined by the Listing Rules) were female as at 
31 December 2024. 12.5% of the Board and 10% of executive management were ethnically diverse. The data collected for the purposes of 
making this disclosure was received from the Directors on a voluntary basis. The data of our executive management and wider workforce is 
captured via the Company’s internal HR system on a voluntary basis. Recognising that for some, gender identity can differ from that assigned 
at birth, all colleagues are offered the opportunity to volunteer their gender identity on our HR system. 
The Board has delegated responsibility to the Remuneration Committee to oversee gender and ethnicity pay gap data and reporting. Just’s 
median hourly gender pay gap decreased from 34.0% in April 2023 to 31.6% in April 2024 (mean hourly pay gap is 26.4% and has decreased 
by 4.9%). Our median hourly ethnicity mean pay gap decreased from -20.2% in April 2023 to -14.7% in April 2024, remaining in favour of our 
ethnically diverse colleagues (mean hourly pay gap of -2.3% has swung in favour of our ethnically diverse colleagues). Further details can be 
found in the gender and ethnicity pay gap reports at www.justgroupplc.co.uk. 
BOARD PERFORMANCE REVIEW
In accordance with the Code, the Board conducts an annual performance review of the Board and its principal Committees to assess the 
effectiveness of its activities, the quality of its decisions, and the contributions made by Board members both individually and collectively. 
The 2024 performance review was conducted internally by the Group Company Secretary, led by the Chair. Each Director completed a 
questionnaire covering a broad range of topics, including strategy, risk, finance, people and culture, Board dynamics, composition, and 
succession. Additionally, Directors provided their views on key focus areas for the Board in 2025 and were given the opportunity to raise any 
other observations. As in previous years, the review also included the Boards of the regulated life companies, Just Retirement Limited (“JRL”) 
and Partnership Life Assurance Company Limited (“PLACL"). This process aimed to assess the strengths, skills, culture, and decision making of 
the Board, and to identify any challenges and opportunities for improvement.
Subsequent to the questionnaire, the Group Company Secretary conferred with the Chair to review the conclusions and delivered a 
comprehensive written report to the Nomination and Governance Committee, followed by the Board. The Board considered the findings and 
determined the main actions. Each Committee Chair received detailed feedback regarding the effectiveness of their respective Committee for 
further evaluation and action. 
The last external review was undertaken by Boardroom Review Limited in 2023. All actions necessitating further attention from the 2023 
Board performance review were addressed throughout 2024, as outlined in the table below. In line with the Company’s approach and the 
Code, the next externally led review is scheduled for 2026.
The Nomination and Governance Committee will monitor progress against the actions agreed from the performance review throughout the 
year to ensure that all areas that required further attention are addressed. 
PROGRESS AGAINST 2023 REVIEW FINDINGS
Focus areas 
Actions taken during 2024
Board 
administration
The Company’s approach to Board governance was thoroughly reviewed by the Chair and the Nomination and 
Governance Committee throughout the year, with support from the Group Company Secretary. The recommendations 
were discussed with each Committee Chair, resulting in several administrative adjustments. These included allocating 
sufficient time for the presentation of new and ongoing strategic initiatives, scheduling sessions throughout the year 
dedicated to training, and arranging additional meetings when necessary, rather than extending existing ones. 
Throughout the year, paper templates were refined to offer improved guidance on information presentation. The primary 
focus was to ensure that there was sufficient detail regarding the discussions and challenges encountered during the 
development process of Board proposals. 
Culture
Throughout the year, the Board placed significant emphasis on the topic of culture. With ongoing support from the Group 
Chief People Officer, the Board assessed and reviewed a comprehensive programme of cultural activities implemented 
across Just. This included updates received on the outcomes of the two employee engagement surveys conducted during 
the year, which offered insights into our colleagues’ perceptions of the Company’s culture. Further enhancements will 
continue to be made to the Board’s oversight role in 2025, such as the presentation of a bi-annual report on culture to 
the Board.
Additionally, the Board’s designated Non-Executive Director for employee engagement, Michelle Cracknell, hosted a 
session with various senior leaders of the Company on the topic of culture and her insights, as well as the considerations 
being addressed by the Board.
Effective control 
environment
Ensuring that the control environment and three lines of defence remain effective and interconnected is of critical 
importance to the Board. In October 2024, an educational and insight session attended by members of the Group Audit 
Committee and GRCC was held, the purpose of which was to raise awareness of the new requirements to be introduced 
under Provision 29 of the revised Code, and to oversee any additional processes required to ensure compliance by 1 
January 2026. The Board, supported by the Group Audit Committee and GRCC, will continue to closely monitor the 
effectiveness of the control environment and schedule further joint meetings as considered necessary throughout 2025. 
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GOVERNANCE IN OPERATION continued
2024 BOARD PERFORMANCE FINDINGS
The performance review of the Board yielded positive results, indicating significant progress in several key areas as compared to previous 
assessments. Notable areas included the adequacy of information provided to the Board regarding the Group’s strategic initiatives, the 
involvement of stakeholders at the Board and its principal Committees, and the relationship between the Chair, Non-Executive Directors, 
and the Group Chief Executive Officer remains strong.
The review concluded that the Board, its Committees and individual Directors continue to operate effectively and demonstrate a high level 
of skills, knowledge and experience. 
Several opportunities for improvement and refinement have been identified, as detailed in the table below. The Group Company Secretary 
has developed an action plan that will be overseen by the Nomination and Governance Committee, with periodic progress reports presented 
to the Board. 
2024 Board performance findings
Focus areas 
Commentary and actions for 2024
Information flow
It was acknowledged that as the business continues to grow, it is important to efficiently manage the flow of information 
to the Board to ensure timely and appropriate communication. Additionally, regard must also be given to the 
administration of the Board’s annual rolling forward agenda. 
Agreed actions by the Board:
•	 Conduct a comprehensive review of the administration and strategic planning related to the Board’s annual rolling 
forward agenda.
•	 Ensure that the information flow from the Committees to the Board is effective, considering the timeliness and 
appropriateness of the information being conveyed.
Board and 
Committee 
management
The effective management of the Board and its Committees is crucial for maintaining operational efficiency. While the 
review concluded that the Board and its Committees are effective, it was acknowledged that establishing guidelines would 
improve processes and provide clarity regarding both attendees’ roles and Directors’ expectations during meetings.
Agreed actions by the Board:
•	 Develop comprehensive guidelines for effectively managing the Board and its principal Committees, applicable to both 
attendees and Chairs. These guidelines should cover several key areas including meeting administration, attendance 
protocols, agenda alignment, and Directors’ expectations.
Board and 
Committee 
composition
To support the Group’s ongoing growth ambitions, it is important to ensure that the composition of the Board and its 
principle Committees remains appropriate in relation to its size, diversity and expertise, to continue to operate effectively.
Agreed actions by the Board:
•	 Conduct a review of the composition of the Board and each of the principal Committees, considering the appropriate 
size, diversity and expertise.
•	 Continued focus on Executive and Non-Executive succession planning. 
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DIRECTORS’ INDUCTION, TRAINING AND DEVELOPMENT
Upon appointment, all Directors receive a formal and tailored induction programme to ensure their smooth transition and to enable them to 
gain an understanding of the Company’s purpose, vision, strategy, culture and values, alongside the governance framework, sustainability 
strategy and the opportunities and challenges facing our industry. The induction is tailored based on discussions with the Chair and the Group 
Company Secretary, considering existing expertise, business priorities, and any potential Board or Board Committee roles. The programme has 
evolved over time, culminating in a combination of senior management and advisor meetings, site visits, and a library of documents including 
past meeting papers and minutes, financial and operational plans and priorities, and compliance and regulatory information. The Group 
Company Secretary briefs new Directors on Company policies, Board and Committee procedures, and core governance practice, which 
includes Directors’ duties and market abuse regulatory requirements. 
SPOTLIGHT ON TRAINING
The Company is committed to fostering the continuous 
development of all employees and members of 
the Board, which is a core aspect of its culture 
and essential for Directors to effectively fulfil their 
responsibilities. Directors receive training on recent 
and forthcoming developments based on the annual 
Board skills and knowledge assessments and feedback 
from Directors, the Group Company Secretary, and 
other senior leaders to ensure their knowledge and 
skills remain current. Additionally, any Director may 
request further information or one-to-one sessions 
with management to support their individual duties 
or collective Board roles. 
Furthermore, during the annual Board performance 
review, the Chair engages with each Director to discuss 
their training and development needs, which are 
subsequently incorporated into their development plan 
and Board training programme. Just also facilitates 
ongoing opportunities for Directors to enhance and 
update their skills, knowledge and familiarity with the 
Company in the areas mutually identified as beneficial.
Annually, the Nomination and Governance Committee 
reviews and approves the Board training programme, 
after which training sessions are scheduled 
throughout the year. These sessions typically consist 
of a live presentation followed by a question-and-
answer segment, allowing Directors to delve into 
specific aspects of the presentation. The sessions not 
only enhance the Board’s knowledge and skills but 
also provide them access to senior leaders and other 
Company experts below the Board and Executive 
levels who frequently conduct the training. Valuable 
insights are also obtained from external advisers.
SAMPLE OF TRAINING SESSIONS HELD DURING 2024
Sustainability 
disclosures
The session, facilitated by Ernst & Young (“EY”), 
updated the Board on the principal regulatory 
requirements and standards for sustainability 
disclosures pertinent to UK insurers. It also sought 
to clarify the responsibilities of the Board and Group 
Audit Committee, as well as to provide insights 
into the current and forthcoming landscape of 
sustainable technology.
IFRS and Solvency 
II balance sheets
The session, led internally by senior leaders from the 
Capital Management and Finance functions, refreshed 
the Board’s knowledge and comprehension of the key 
components of the Company’s IFRS and Solvency II 
balance sheets.
HUB advised 
propositions
The session, led internally by senior leaders of the 
Group Compliance function and the HUB business, 
provided an overview of the HUB business advice 
propositions, addressed mis-selling risks within 
the advice journeys, and discussed the broader 
regulatory environment. 
Expense 
allocation
The session, led internally by a senior leader from the 
Finance function, refreshed the Board’s knowledge 
of the process to allocate expenses across products 
and categories within the financial statements, and 
how expense assumptions feed into the setting of the 
maintenance basis.
Corporate 
Governance Code 
reform
The session, facilitated by Deloitte, informed our 
Directors of the upcoming requirements under 
Provision 29 of the revised Code. It aimed to provide 
a thorough cross-sector analysis of the processes 
being established or revised to ensure effective 
implementation of these new requirements.
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GOVERNANCE IN OPERATION continued
AUDIT, RISK AND INTERNAL CONTROL
PREPARATION OF THE ANNUAL REPORT 
The Board diligently ensures that a fair, balanced and understandable 
assessment of the Group’s position and prospects is presented. 
The Board believes that the Annual Report delivers the essential 
information required for shareholders to assess the Group’s position, 
performance, business model and strategy. 
The going concern statement and a review of whether there are any 
material uncertainties to the Group’s ability to continue to adopt the 
going concern basis of accounting in respect of the Annual Report is 
set out in the Group Audit Committee report and Directors’ report. 
The Viability statement is on page 65.
ASSESSING EMERGING AND PRINCIPAL RISKS
The Board defines the nature and scope of risks it is prepared to 
undertake in pursuit of its strategic objectives by establishing its risk 
appetite framework. The Directors conducted a robust assessment 
of the emerging and principal risks facing the Group, including 
those that could affect its business model, future performance, 
and constraints on capital and liquidity. A detailed description of 
these principal and emerging risks, along with the procedures for 
identifying emerging risks, is provided in the section on principal risks 
and uncertainties. 
RISK MANAGEMENT AND INTERNAL CONTROL SYSTEMS
Throughout the year, the Board, with assistance of the Group Audit 
Committee and GRCC, as well as support from the Risk and Group 
Internal Audit functions where appropriate, monitored the Group’s 
risk management and internal control systems and assessed 
their effectiveness. The Group Internal Audit function provides 
independent and objective assurance regarding the adequacy and 
effectiveness of the Group’s controls to the Group Audit Committee 
annually. Further details on this review can be found in the Group 
Audit Committee report. 
Remuneration
The Remuneration Committee focuses on determining and agreeing 
Just’s remuneration policy and practices and reviewing their ongoing 
appropriateness and relevance. It ensures remuneration is strongly 
aligned to Just’s purpose and strategy, encourages long-term 
stewardship and rewards individual contributions towards the 
success of Just.
Just’s Directors’ Remuneration Policy (the “Policy”) was approved 
with over 95% of shareholder votes in favour at the Company’s 
AGM on 9 May 2023. It is intended the Policy will apply for a period 
of up to three years and shareholders will be asked to approve 
the updated Policy at the 2026 AGM (or earlier if required). The full 
Policy is provided in the 2022 Annual Report, which is available on 
the Just website. The Directors’ Remuneration report describes how 
the factors set out in the Code (clarity, simplicity, risk, predictability, 
proportionality and alignment to culture) are addressed in the Policy 
on page 121. 
Further details on how the Remuneration Committee has complied 
with the Code in 2024 can be found on pages 108 to 122.
SUBSIDIARIES’ GOVERNANCE
The governance of the Group’s wholly owned subsidiaries (the 
“subsidiaries”) is of paramount importance to the Board in ensuring 
that its strategy, purpose, values, and culture permeate all business 
areas. Due to the significance of the regulated life companies (“life 
companies”) within the Group’s business model, the Board conducts 
its meetings concurrently with the Boards of these companies. 
Additionally, it receives reports from other regulated entities as 
necessary regarding their activities and any significant issues or 
concerns. The Group Chief Executive Officer provides updates on the 
performance and key developments of the Group as a whole. 
The Group Board Committees oversee matters within their remit to 
the extent relevant and necessary for the subsidiaries. 
With the exception of JRL and PLACL which have established 
separate audit committees and investment committees as outlined 
below, the regulated companies have not established any separate 
Board Committees as it is more effective to manage any specific 
matters on a Group-wide basis. 
The following provides an overview of the governance arrangements 
for our UK regulated entities. 
REGULATED LIFE COMPANIES
JRL and PLACL are the Group’s life companies. JRL serves as the 
primary operating entity within the Group, thereby exerting a 
strategic and substantial influence on the consolidated Group 
performance. The principal activities of JRL include underwriting 
premiums for Defined Benefit de-risking solutions, Guaranteed 
Income for Life solutions, the Secure Lifetime Income product, 
and residential lifetime mortgage solutions in the UK, in addition 
to servicing and administering existing policies. PLACL’s principal 
activities focus on the orderly run-off of life assurance products and 
annuities, and writing new Care annuities in the UK. 
Boards
Operating the life companies’ Boards on a nested basis with the 
Board ensures the Group strategy and governance are aligned and 
implemented effectively. To maintain independence in mindset and 
decision making, the JRL and PLACL Boards include two independent 
Non-Executive Directors who are not Directors of Just Group plc. 
One of these Directors, John Perks, chairs the life company Boards. 
A separate section is included in the nested meeting agendas for 
JRL and PLACL business to ensure time is allocated for each Board to 
address matters specific to each respective company. 
The matters reserved for the JRL and PLACL Boards have been 
documented and approved by their respective Boards. They are 
reviewed annually to ensure they reflect best practice and are 
aligned with the approach for other entities, where appropriate. 
Board committees
Audit
The Boards of JRL and PLACL have established independent 
subsidiary audit committees to ensure effective oversight of 
financial reporting and internal controls, and to ensure compliance 
with relevant regulatory requirements. The JRL and PLACL Audit 
Committees primarily convene concurrently with the Group Audit 
Committee. During these meetings, topics of mutual interest are 
discussed simultaneously from the perspective of each respective 
Committee. Dedicated time is allocated, when necessary, to address 
issues specific to each company. Each of the JRL and PLACL Audit 
Committees comprise one independent Non-Executive Director who 
is not a Director of Just Group plc, ensuring an independent focus and 
adherence to good governance practices. The terms of reference, 
which outline the scope and delegated responsibilities of each 
Committee, are reviewed and approved by the JRL and PLACL Boards 
at least annually. 
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92

Investment
The Boards of JRL and PLACL have delegated responsibility for 
the oversight of investment activities within an investment 
management governance framework to the JRL and PLACL 
Investment Committees.
Key responsibilities include:
•	
recommending the investment framework, material changes to 
the investment strategy and any major strategic initiatives to the 
JRL and PLACL Boards for approval;
•	
overseeing the alignment of investment activities and 
performance to the Group’s strategy, including the Group’s targets 
for investments to be carbon net zero by 2050 with an interim 
target of a reduction of 50% by 2030;
•	
reviewing climate-related risks to the investment portfolio;
•	
reviewing the performance of external investment managers and 
the effectiveness of reporting procedures; and 
•	
approving the entry into investment management agreements 
and other documentation within the remit of their terms 
of reference.
In addition to the scheduled quarterly meetings, the JRL and PLACL 
Investment Committees held two meetings on a nested basis with 
the GRCC in 2024 to consider investment risk related matters.
The terms of reference, which set out the scope and delegated 
responsibilities of each Committee, are reviewed and approved by 
the JRL and PLACL Boards at least annually.
REGULATED DISTRIBUTOR
HUB Financial Solutions Limited specialises in offering comprehensive 
financial retirement solutions and distributing products tailored for 
the at-retirement and in-retirement market. The Board consists of 
three Non-Executive Directors and one Executive Director, and it is 
chaired by John Perks. During the year, there were four scheduled 
Board meetings, along with an additional strategy session. The 
matters reserved for the Board are documented and approved by 
the Board. 
REGULATED LIFETIME MORTGAGE PROVIDERS
The principal activity of the regulated lifetime mortgage providers, 
Just Retirement Money Limited (“JRML”) and Partnership Home 
Loans Limited (“PHLL”), is the origination and administration of loans 
secured by residential mortgages. Each Board comprises three Non-
Executive Directors and two Executive Directors, and it is chaired 
by Michelle Cracknell. Four scheduled meetings were held during 
the year. The matters reserved for the JRML and PHLL Boards are 
documented and approved by the respective Boards.
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NOMINATION AND GOVERNANCE 
COMMITTEE REPORT
ROLE
The Nomination and Governance Committee (the “Committee”) 
is responsible for regularly reviewing the structure, size and 
composition of the Board and its Committees, and where 
appropriate makes recommendations to the Board for the orderly 
succession of Executive and Non-Executive Director appointments. 
It oversees the refreshment of the Board and its Committees, and 
seeks to maintain an appropriate balance of skills, knowledge, 
independence, experience and diversity, taking into account the 
Group’s strategic priorities, its challenges and opportunities, all 
relevant corporate governance standards, and associated guidance 
on Board composition.
The Committee is also responsible for keeping under review 
compliance with the UK Corporate Governance Code (the “Code”), 
monitoring emerging trends in, and consultations on, corporate 
governance matters, considering the potential effect on the Group’s 
governance arrangements and recommending any relevant changes 
to the Board, as appropriate, on matters including the corporate 
governance framework of the Group. It is responsible for overseeing 
the induction, training and continuous professional development of 
the Group’s Directors.
The full responsibilities of the Committee are set out in its terms 
of reference, which are reviewed annually and can be found at 
www.justgroupplc.co.uk/about-us/governance.
REVIEW OF THE YEAR
The Committee continued to focus on maintaining strong and 
effective leadership at Just, aligned to the skills, knowledge, 
experience and diversity needed to support the Group’s delivery of 
its growth ambitions. Three scheduled meetings were convened 
during 2024. The Group Chief Executive Officer and Group Chief 
People Officer were invited to attend the meetings during the 
year. Other Group executives and senior managers were invited 
to attend meetings, where appropriate, to report on their areas of 
responsibility.
Key Highlights in 2024
•	
Reviewed Board composition, Non-Executive Director 
independence and time commitment.
•	
Assessed the performance of the Board, its principal 
Committees and individual Directors.
•	
Recommended the re-election of Directors.
•	
Considered Director and senior management succession 
plans and contingency arrangements.
•	
Agreed the Board training requirements and schedule 
for 2025.
•	
Recommended updates to the Board Diversity, Equity, 
Inclusion and Belonging Policy.
•	
Formalised requirements for Board champion roles.
•	
Considered the Board’s compliance with the 2018 Code 
in 2024.
•	
Ongoing oversight of compliance with 2024 iterations of 
the Code. 
•	
Considered and agreed recommendations to enhance the 
Board’s oversight of Just’s culture.
•	
Engaged on principles for the future operation of Board and 
Committee meetings. 
AREAS OF FOCUS
The Committee follows an annual rolling forward agenda with 
standing items considered at each meeting in addition to any 
matters arising and topical issues which the Committee has decided 
to focus on. The key focus areas for the year are covered in the 
sections below.
This report outlines the 
key areas of focus and 
activities carried out by 
the Nomination and 
Governance Committee 
during the year ended 
31 December 2024 
and priorities for the 
year ahead.”
JOHN HASTINGS-BASS
Chair, Nomination and Governance Committee
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94

Composition
MEMBERS 
John Hastings-Bass
Chair 
Michelle Cracknell
Independent 
Non-Executive Director 
Mary Phibbs
Senior Independent Director 
There has been no change in membership during the 
year.
Committee meeting attendance can be found 
on P83. Biographies of Committee members 
can be found on P72-74.
BOARD LEADERSHIP
COMPOSITION
The composition, skills, experience and diversity of the Board 
continued to be assessed by the Committee during the year. 
The Committee considered whether there is a diverse mix of skills, 
knowledge, expertise and backgrounds to enhance decision making, 
reduce the risk of groupthink and support the robust management 
of risk. 
As part of the skills and competency review, the Committee 
considered the Directors’ current attributes, which are set out in 
the skills and expertise matrix on page 97. The Board comprises 
individuals with significant financial services and actuarial experience, 
which continues to be valuable in supporting the complex matters 
that arise in the business. The Committee considered the needs 
of the Board to support the Group’s growth ambitions. The short 
term priority is to appoint an additional independent Non-Executive 
Director with relevant risk management expertise. 
The Committee determined that the current mix of Executive and 
Non-Executive Directors is appropriate, preventing the Board 
from being too large and ensuring that it remains predominantly 
independent. The Committee was also satisfied that there is 
collective experience, expertise, diversity and cultural alignment to 
set and challenge the Group’s sustainable longer-term strategy and 
understand the needs of the business to achieve its growth ambitions.
To ensure that the Directors maintain relevant skills and knowledge 
of the Group, their training needs are reviewed regularly. 
A comprehensive training programme is in place as covered in 
more detail in the Governance in Operation report. 
BOARD AND COMMITTEE CHANGES
In January 2025, Kalpana Shah informed the Board of her decision 
to resign as an independent Non-Executive Director as of 1 March 
2025. The Committee is leading the recruitment process for the 
appointment of a new independent Non-Executive Director and 
Chair of the Group Risk and Compliance Committee (“GRCC"). 
A summary of the process is shown on the last page of this report. 
A role specification has been agreed by the Committee and the 
Board’s commitment to recruiting diverse talent is an important 
consideration as part of the search process. External search 
consultancy, Russell Reynolds Associates (“RRA"), which has no 
connection to the Company or any Director, has been appointed 
to facilitate this search. RRA has adopted the voluntary code of 
conduct addressing gender diversity and best practice in search 
assignments. On 31 January 2025, Michelle Cracknell was appointed 
as a member of the Group’s Audit Committees. The Committee 
was satisfied that Michelle has relevant experience and insight to 
bring valuable contributions to the Audit Committees’ deliberations. 
Following consideration by the Committee and the Board, I have 
been appointed as interim Chair of the GRCC to ensure its smooth 
operation pending the appointment of a new Committee Chair.
CONFLICTS OF INTEREST
Each Director has a duty to disclose any actual or potential conflict 
of interest, as defined by law, for consideration and approval by the 
Board. This requirement is supported by an annual authorisation 
process, in which the Committee reviews the Directors’ conflicts of 
interest register and seeks confirmation from each Director of any 
changes or updates to their position. 
INDEPENDENCE
The independence of the Non-Executive Directors was considered 
by the Committee as part of the Board performance review. The 
independence criteria set out in the Code was taken into consideration 
as part of the review in addition to the Directors’ conflicts of interest. 
The Committee concluded that over half of the Board (excluding 
the Chair) are independent in the manner required by the Code and 
that they continue to demonstrate independence in both character 
and judgement. Each of the current Non-Executive Directors that 
ETHNIC DIVERSITY
GENDER DIVERSITY
05 March 2025
Male
1
Female
2
31 December 2024
Male
1
Female
2
31 December 2024
Asian
0
Black
0
Mixed
0
White
3
Other
0
05 March 2025
Asian
0
Black
0
Mixed
0
White
3
Other
0
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NOMINATION AND GOVERNANCE COMMITTEE REPORT continued
were considered to be independent during the year are identified on 
pages 72 to 74. Additional measures are in place to support Director 
independence, which include meetings between the Chair and Non-
Executive Directors, individually and collectively throughout the year, 
without the Executive Directors present. 
TIME COMMITMENTS
The expected time commitment of the Non-Executive Directors is 
agreed and set out in writing in a letter of appointment, and the 
need for availability in exceptional circumstances is recognised. 
The Committee supports the Board by ensuring that the Directors 
have sufficient time to meet their obligations. Any additional external 
appointments may only be accepted following approval by the Board. 
Non-Executive Directors are expected to avoid holding an excessive 
number of external appointments. 
As part of the annual performance review of the Directors, the 
Committee considered each Non-Executive Director’s time 
commitments and whether they continued to have sufficient 
availability to perform their roles. The Committee assessed and 
confirmed to the Board that the Non-Executive Directors devoted 
sufficient time to effectively discharge their obligations to ensure the 
long-term sustainable success of Just. The other Directorships of the 
Non-Executive Directors are set out in their biographies. No Director 
is appointed to the Board of any FTSE 100 company. 
SUCCESSION PLANNING
BOARD SUCCESSION
The Committee continued to oversee the succession planning 
process for the Board in 2024 to fulfil its responsibility to proactively 
plan for an orderly succession of Directors to ensure continuity 
and the retention of relevant skills, knowledge and expertise. 
The Committee reviewed the current tenure of the Non-Executive 
Directors and was satisfied that no immediate action was required. 
As part of the review, the Committee considered contingency 
plans to ensure the continued smooth operation of the Board and 
Committees in the event of any unplanned changes to the Board. 
SENIOR MANAGEMENT SUCCESSION
The Committee regularly reviews succession plans for the Group 
Executive Committee and Group Company Secretary to ensure they 
are orderly and aligned with Just’s strategic objectives. As part of 
the review during the year, the Committee identified immediate 
emergency successors for critical roles to mitigate risk events 
and candidates with a longer-term development trajectory. 
The Committee remained satisfied that the plans were 
comprehensive and robust. 
DIVERSITY, EQUITY, INCLUSION AND BELONGING
The Board’s strategy reinforces Just’s commitment to drive progress 
on all aspects of diversity, equity, inclusion and belonging (“DEIB”) 
with a pledge to build a culture at Just that has DEIB at its core. The 
Board DEIB Policy (the “Policy”) was reviewed by the Committee 
during the year. The Committee recommended, and the Board 
subsequently approved, changes to the Policy to reflect updates 
to the Group’s DEIB strategy. The Committee considered the 2024 
iterations to the Code, which has removed the list of diversity 
characteristics that should be considered when promoting diversity, 
inclusion and equal opportunity in recognition that diversity 
characteristics are wide ranging. The Committee was comfortable 
that the Policy already encompassed all aspects of diversity within 
Just, therefore no changes were required to meet the new 
Code requirements. 
As at 31 December 2024, the Board met the three targets on 
Board diversity set out in the FCA Listing Rule 6.6.6 (9). The Senior 
Independent Director is female and one Non-Executive Director was 
from a minority ethnic background. As set out in a table on diversity 
in the Governance in Operation report on page 88, 50% of the Board 
and 20% of executive management (as defined under the FCA Listing 
Rules) were female as at 31 December 2024. As at the date of this 
report, the ethnicity target is temporarily not met.
The Committee fully supports Just’s commitment to all aspects 
of diversity, including gender, race, sexuality, neurodiversity and 
disability, and welcomes the steps taken with respect to gender and 
ethnic diversity as a signatory to the Women in Finance Charter and 
Race at Work Charter. A focus as part of succession planning in 2025 
will be to meet the FCA Listing Rule target on ethnic representation 
on the Board. 
BOARD AND COMMITTEE EFFECTIVENESS
As part of the annual performance review of the Board, its principal 
Committees and individual Directors, the Committee considered and 
approved the proposed questionnaires and timeline of the exercise. 
There was an extensive discussion on the findings from the review 
and feedback provided by the Chair on his assessment of the 
individual Directors overall performance. The Senior Independent 
Director also provided feedback on her review of the Chair. Various 
recommendations were subsequently approved by the Board. 
Progress against the delivery of these actions will be monitored by 
the Committee during the year. Further details on the approach 
taken and outcomes of the review can be found in the Governance 
in Operation report. 
DIRECTOR RE-ELECTION
The Committee has considered the Directors tenure and 
independence, and balance of skills, knowledge and experience of 
the Board as well as taking into consideration the requirements of 
the FCA Listing Rules. The Committee and the Board believe that 
the current composition of the Board is in the best interests of our 
stakeholders, and that the Non-Executive Directors continue to 
challenge appropriately and act independently. Consequently, all 
current Directors will be standing for re-election at the Company’s 
Annual General Meeting on 8 May 2025 to serve on the Board to 
promote the long-term success of the Company.
CORPORATE GOVERNANCE
CHANGES TO THE CODE 
The Committee monitors emerging trends and requirements on 
governance matters, and ongoing compliance with the Code. During 
the year, the Committee considered a gap analysis of the 2024 
iteration of the Code and monitored the status of actions that had 
been agreed to ensure ongoing compliance with the Code. 
BOARD AND COMMITTEE OPERATION
The Committee considered the operation of the Board and its 
Committees, and the decision making process. At the start of each 
scheduled Board and Committee meeting, there is a private session 
for the Non-Executive Directors to discuss any pertinent matters or 
concerns without management present. There is also a standing 
agenda item for meeting participants to discuss the effectiveness of 
the meeting and quality of papers, which provides an opportunity to 
agree on any enhancements that could be made in future.
During the year, the Group completed its largest ever Defined 
Benefit de-risking transaction and the Committee Chair asked the 
Group Company Secretary to consider the governance process to 
ensure it was appropriate to oversee similar material developments 
in future. Following engagement with key stakeholders, the Group 
Company Secretary presented his findings to the Committee, which 
included various administrative recommendations. After considering 
the Group Company Secretary’s observations, the Committee was 
satisfied that the governance arrangements were effective. 
The Chair discussed the efficient operation of the Board and 
Committees with each of the Directors to identify opportunities to 
streamline processes across all Board and Committee meetings, 
where sensible. Following consideration of the feedback received, 
guidance will be drafted for review by the Committee before it is 
presented to the Board for adoption by the Directors. 
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96

BOARD CHAMPIONS
The Board has designated specific responsibilities to various 
Non-Executive Directors in relation to Consumer Duty, employee 
engagement, sustainability and whistleblowing. During the year, 
formal role profiles were developed with input from the respective 
Non-Executive Directors for consideration and approval by the 
Committee. The role profiles will be reviewed by the Committee 
on an annual basis as part of the Board and Director performance 
reviews. An extract of a role profile is provided below. 
CONSUMER DUTY CHAMPION – ROLE PROFILE EXTRACT
The Non-Executive Director is expected to:
•	
meet regularly with stakeholders to ensure good customer 
outcomes;
•	
meet on a quarterly basis with the Director of Compliance;
•	
periodically attend the GRCC to present their insights on 
progress; and
•	
provide support to management on all papers with a 
Consumer Duty theme. 
CULTURE
The Committee considered the Board’s approach to assess, measure 
and monitor Just’s culture and its alignment with the expectations 
of the Code. There was a discussion on proposed enhancements to 
the Board’s oversight role and it was agreed that a bi-annual report 
on culture will be presented to the Board in future. An overview of 
the Board’s role in the oversight and embedding of Just’s culture is 
included in the Governance in Operation report. 
PRIORITIES FOR THE YEAR AHEAD
The focus of the Committee for the year ahead is to continue to 
strengthen the effectiveness of the Board’s governance and oversight 
framework, and to oversee the implementation of the 2024 iteration 
of the Code. Director recruitment and induction, and succession 
planning will also be key areas of focus in 2025.
On behalf of the Nomination and Governance Committee
JOHN HASTINGS-BASS
Chair, Nomination and Governance Committee
6 March 2025
BOARD RECRUITMENT AND SUCCESSION PROCESS
STAGE 1
Confirm objective of 
the process and role 
specification
STAGE 2
Engage an external 
recruitment firm and 
set out process
STAGE 3
Assess how the 
specification can be 
met through a longlist
STAGE 4
Review technical and 
cultural fit to agree a 
shortlist
STAGE 5
Identify the preferred 
candidate to 
recommend to the Board
BOARD SKILLS AND EXPERTISE TO SUPPORT LONG-TERM SUCCESS
The skills and expertise matrix below sets out a high level of skills and experience that the Non-Executive Directors have assimilated outside 
of their Board role at Just. The collective position is enhanced by the innate differences in approach and thinking styles, which results from the 
diverse background and experience of each individual as set out in their biographies on pages 72 to 74.
Core skills 
  Secondary skills 
  
John Hastings-Bass
Jim Brown
Michelle Cracknell
Mary Kerrigan
Mary Phibbs
Sectoral Experience
Insurance/Financial Services
Pensions
Equity Release
Functional Expertise
Actuarial
Customer Experience
Digital/Fintech
Finance/Audit/Accounting
Mergers and Acquisition
Remuneration
Risk Management
Sustainability
Other
Financial Services Regulation
Listed Board Experience
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Financial Statements

GROUP AUDIT COMMITTEE REPORT
ROLE
The Group Audit Committee (the “Committee”) is responsible for 
assisting the Board in discharging its responsibility for oversight of 
the Group’s financial and solvency reporting, and the effectiveness of 
the Group’s systems of internal controls and other related activities. 
The Committee is also responsible for the oversight of the work 
and effectiveness of the Group Internal Audit function and the 
external auditor.
The Committee is responsible for considering the above matters from 
the perspective of the Company together with the Audit Committees 
of each of the Group’s life companies, Just Retirement Limited (“JRL”) 
and Partnership Life Assurance Company Limited (“PLACL”), as 
well as from the perspective of any other Group entity as deemed 
appropriate. The Committee works closely with other Committees, in 
particular the Group Risk and Compliance Committee (“GRCC”), with 
close co-operation between the Chairs of these Committees. The 
Chair of the Committee is also a member of the GRCC. This ensures 
that the Audit Committee agenda is focused on higher risk areas and 
the results of internal and external audit work can be used to inform 
the work of the GRCC.
The full responsibilities of the Committee are set out in the terms
of reference, which are reviewed annually and can be found at 
www.justgroupplc.co.uk.
COMMITTEE MEMBERSHIP
The Committee currently comprises three independent Non-
Executive Directors. Kalpana Shah was a member throughout 2024 
until 1 March 2025 when she resigned as a Director of the Company. 
Michelle Cracknell was appointed as a member of the Committee 
on 31 January 2025. Collectively the members bring a diverse array 
of financial and commercial expertise essential for the necessary 
fulfilment of the Committee’s responsibilities, including specific 
expertise in life insurance accounting and competence pertinent 
to the sector in which the Group operates. The Board is satisfied 
that the Committee Chair possesses recent and relevant financial 
experience as advocated in the UK Corporate Governance Code 
(the “Code”). 
In addition to the Committee members, the Executive Directors 
attended the meetings together with members of the senior 
leadership team who presented reports within their respective 
areas of responsibility. Other Non-Executive Directors were invited 
to participate and contribute to the discussions and debates. 
The external auditor for the Group, PricewaterhouseCoopers LLP 
(“PwC”), was present at all meetings throughout the year. The 
Committee routinely allocated private time to meet with the Group 
Chief Financial Officer, the Director of Group Internal Audit, and the 
external auditor, without the presence of executive management, 
allowing for confidential discussions. 
REVIEW OF THE YEAR
Six scheduled meetings were convened during 2024. The Committee 
also held an educational session with the GRCC to discuss the 
new requirements under Provision 29 of the Code which explicitly 
requires an annual directors’ declaration on the effectiveness of risk 
management and internal controls forming part of the Annual Report 
starting from the 2026 year end reporting cycle. The Committee was 
satisfied that sufficient progress is being made to ensure the Group is 
aligned with the new requirements in advance of its implementation.
During the year, the Committee was briefed on a range of key topics 
by management’s subject matter experts. These topics included 
Sustainability Disclosures, Expense Allocation, and IFRS and Solvency 
II balance sheets, with an emphasis on interest rate exposure, and 
Solvency UK reforms to Matching Adjustment.
I am pleased to present my 
report on behalf of the 
Group Audit Committee for 
the year ended 31 December 
2024. This report outlines the 
main activities and areas of 
focus during the year.”
MARY PHIBBS
Chair, Group Audit Committee
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98

Composition
MEMBERS 
Mary Phibbs
Chair 
Michelle Cracknell
Independent 
Non-Executive Director 
Mary Kerrigan
Independent 
Non-Executive Director 
Kalpana Shah resigned as a Director and member of 
the Committee on 1 March 2025. Michelle Cracknell 
was appointed as a member of the Committee on 31 
January 2025. 
Committee meeting attendance can be found 
on P83. Biographies of Committee members 
can be found on P72-74.
The effectiveness of the Committee was reviewed as part of the 
annual Board performance review and the Board concluded that the 
Committee was effective. The Committee considers the quality of 
papers and effectiveness of its discussions as a standing item at the 
end of each meeting, and assesses its compliance with its terms of 
reference annually. 
AREAS OF FOCUS
The Committee adheres to an annual rolling forward agenda, which 
includes various standing items considered throughout the year, as 
well as specific matters requiring the Committee’s attention. Regular 
reporting is received from Group Internal Audit and the external 
auditor as outlined later in this report.
Key areas of focus during the year included the following matters.
FINANCIAL REPORTING
In 2024 and to date in 2025, the Committee:
•	
reviewed the areas of significant estimate and judgement 
relevant to the Group’s financial statements and considered the 
impact of Solvency UK reforms on the Group’s capital position 
(see page 100);
•	
reviewed the assumptions critical to assessing the value of assets 
and liabilities, in particular insurance contract liabilities and 
lifetime mortgages; 
•	
reviewed the Matching Adjustment and took into account 
the requirements under PS10/24 including consideration of 
Fundamental Spreads and adjustments considered necessary 
to reflect the compensation for the risks retained by the Group;
•	
considered correspondence received from the Financial Reporting 
Council (“FRC”) in respect of the 2023 Annual Report, together 
with FRC publications, with a view to continuing to provide high 
quality and relevant disclosures within the Annual Report;
•	
reviewed reports on internal controls and progress towards 
compliance with the forthcoming requirements on reporting 
on all material controls in the 2026 Annual Report as part of the 
2024 Code;
•	
reviewed documentation prepared in support of the going 
concern basis and longer-term viability assessment;
•	
considered reports from the Group Chief Actuary; 
•	
reviewed reports from the external auditor on the outcomes of 
their half-year review and financial year end audit. The Committee 
considered the external auditor to have displayed the necessary 
professional scepticism its role requires throughout the year; and
•	
oversaw the preparation and reviewed the Group’s Solvency 
II reporting including the Group-wide Solvency and Financial 
Condition Report (“SFCR”) and the Annual Quantitative Reporting 
Templates (“AQRTs”) ahead of submission to the Prudential 
Regulation Authority (“PRA”).
After thorough assessment and consideration of all relevant matters, 
the Committee was pleased to recommend to the Board, ahead of 
its publication, that the judgements and assumptions relevant to 
items reported within the financial statements are appropriate and 
that the Group Annual Report is fair, balanced and understandable, 
and provides the necessary information for shareholders to assess 
the Group’s position, prospects, business model and strategy.
GENDER DIVERSITY
05 March 2025
Male
0
Female
3
31 December 2024
Male
0
Female
3
ETHNIC DIVERSITY
31 December 2024
Asian
1
Black
0
Mixed
0
White
2
Other
0
05 March 2025
Asian
0
Black
0
Mixed
0
White
3
Other
0
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REVIEW OF SIGNIFICANT FINANCIAL REPORTING JUDGEMENTS
The key areas of financial reporting judgements considered by the Committee in relation to the 31 December 2024 Group Annual Report are set 
out below. Further details on the significant judgements and estimates are included in note 1.3 of the financial statements.
SIGNIFICANT 
JUDGEMENTS
APPROACH
ACTION BY THE COMMITTEE
Judgements 
applied in the 
measurement 
of insurance 
contract 
liabilities and 
reinsurance 
contract assets
The Group’s accounting policies for insurance contracts include 
judgements made on initial adoption of IFRS 17 regarding:
•	 use of a top-down approach for determination of discount rates 
based on a reference portfolio of assets;
•	 calibration of the risk adjustment to provide a 70% confidence level 
regarding the adequacy of reserves; and
•	 weighting of coverage units based on the probability of the policy 
being in-force.
The Committee reviewed the significant judgements 
initially made on adoption of IFRS 17 and concluded 
that these remain appropriate.
Longevity 
assumptions 
used in the 
measurement 
of LTMs and 
insurance 
contracts
The longevity assumptions regarding the Group’s Retirement Income and 
LTM customers are key assumptions used in valuing these contracts. 
As explained in notes 16(d)(vi) and 22(b)(ii)m:
•	 changes to assumptions regarding mortality include adoption of 
the latest CMI 2023 model with updated overlay for expected post 
COVID-19 pandemic effects; and 
•	 a comprehensive review of the LTM basis for longevity, long-term 
care and voluntary redemption has been performed.
The Committee considered management’s assessment 
of the latest mortality trends, including insights 
into the expected longer-term impacts on mortality 
following the COVID-19 pandemic. The Committee 
agreed with management’s recommendation and 
approved the proposed changes to demographic 
assumptions.
Economic 
assumptions 
used in the 
measurement 
of insurance 
contracts
As explained in notes 16(d)(vi) and 22(b)(iii), changes to yield curves 
used to discount insurance contract cash flows reflect an assessment of 
the latest trend analysis of defaults and current spreads in determining 
the allowance for both expected and unexpected credit risk. For LTM 
assets, updates have been made to reflect the outcomes from a review 
of recent experience regarding property sales completion timing.
As explained in notes 16(d)(vi) and 22(b)(iv, v):
•	 strengthening of assumptions regarding future expenses reflect the 
latest expense forecast and allocation model, and the impact of 
increased in-housing of investments; and 
•	 for LPI inflation, an update has been performed of the inflation 
model calibration.
The Committee reviewed the analysis of economic 
assumptions including those relating to credit risk 
and expectations regarding future expenses. The 
Committee approved strengthening of the basis for 
maintenance expenses for in-force business.
Selection of 
valuation 
approach 
for financial 
instruments in 
the absence of 
an active market
Where the Group concludes that there is no active market for 
an investment, judgement is applied in selecting an appropriate 
valuation technique.
As explained in note 16(d)(vi), the Group applies a variant of the Black-
Scholes option pricing formula with real world assumptions to measure 
the No-Negative-Equity-Guarantee (“NNEG”) included in LTM contracts.
As explained in note 1.13.4:
•	 in the absence of an active market internally developed valuation 
models are used to value illiquid assets. The results from these 
models are compared against independent price verifications 
provided by third parties to ensure their reasonableness. Key 
assumptions used in valuing illiquid assets include discount rates, 
credit spreads, projected inflation (which applies only to index-linked 
assets) and, notably, the credit quality of these assets, particularly 
for residential ground rents. See note 16(d) for further information.
The Committee is satisfied that the Black-Scholes 
variant applied by the Group continues to be the 
most appropriate valuation model for determining 
the value of the NNEG.
The Committee noted that management have 
performed independent price verification of illiquid 
assets comparing prices provided by asset managers 
and third-party vendors to those determined 
internally using its own methodologies, models, 
and key assumptions. Any differences outside the 
risk-based tolerance were investigated to identify 
the reasons, and the results shared with the Asset 
Valuation Committee which is a subcommittee of the 
Asset Liability Committee, prior to sharing with the 
Committee which supported it reach its conclusion 
that the fair values of the investments included in the 
financial statements are appropriate.
Property 
assumptions 
used to value 
LTMs
The expected shortfall on redemption of LTMs in respect of the 
NNEG is determined using assumptions regarding future house 
price growth and volatility.
The Committee reviewed management’s assessment 
of recent property price trends and agreed with 
management’s conclusion that there has been no clear 
indications of changes to longer-term expectations 
and as such it is appropriate that the assumptions for 
property price volatility and future house price growth 
should remain unchanged from the 2023 year end.
Matching 
Adjustment in 
the valuation 
of insurance 
contracts within 
the Solvency II 
balance sheet
The Matching Adjustment allows the Group to recognise a prudent 
view of expected future return on assets backing liabilities in the 
Solvency II balance sheet. The Group is required to comply with 
the requirements of the Prudent Person Principle (“PPP”) and other 
requirements as laid out in PS10/24, which is to include appropriate 
adjustments for credit risk via Fundamental Spread.
In accordance with the Matching Adjustment 
Attestation Policy, the Committee reviewed 
the Matching Adjustment and considered the 
requirements under PS10/24 including fundamental 
spreads and any adjustments necessary to reflect 
compensation for the risks retained by the Group.
GROUP AUDIT COMMITTEE REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
100

FRC REVIEW
REVIEWS PERFORMED¹
The FRC have carried out a review of the 2023 Annual Report in 
accordance with Part 2 of the FRC Corporate Reporting Review 
Operating Procedures. In addition, the Group was also included 
in the sample for the FRC thematic review “IFRS 17 ‘Insurance 
Contracts’ Disclosures in the First Year of Application”.
OUTCOME OF REVIEWS
The thematic review of IFRS 17 disclosures, published in 
September 2024, identified three of the Group’s disclosures as 
examples of good practice. Whilst no queries were identified 
from the Corporate Reporting Review, the FRC identified areas of 
improvement regarding disclosure of Alternative Performance 
Measures (“APMs”) and Task Force on Climate-Related Financial 
Disclosures (“TCFD”), which have been addressed in this report.
1 SCOPE AND LIMITATIONS OF FRC REVIEWS
The FRC review was based solely on the information contained in the Group Annual 
Report and does not benefit from detailed knowledge of the Group’s business or an 
understanding of the underlying transactions entered into. It is, however, conducted 
by staff of the FRC who have an understanding of the relevant legal and accounting 
framework. The correspondence received by the Group from the FRC provides no 
assurance that the Annual Report is correct in all material respects; the FRC’s role is 
not to verify the information provided to it but to consider compliance with reporting 
requirements. Correspondence provided to the Group from the FRC was written on 
the basis that the FRC (which includes its officers, employees and agents) accepts no 
liability for reliance on it by the Group or any third party, including but not limited to 
investors and shareholders.
The Committee reviewed the changes arising from the PS10/24 
reform, legislation for which came into force as of 31 December 2024, 
and concluded that the Fundamental Spread add-ons within the 
Matching Adjustment portfolio appropriately reflect compensation 
for the risks retained by the Group.
Finance transformation
During the year, the Committee received reports on progress against 
key milestones in the Group’s Finance Transformation Programme. 
The Committee provided oversight on various workstreams, including 
implementation of Cloud-computing technology, monitoring of 
the Financial Reporting Controls Framework, activities aimed at 
accelerating the reporting Working Day timetable and Treasury 
transformation, which together have been designed to enhance 
controls and create a scalable Finance function that delivers 
increased value for the business.
EXTERNAL AUDIT
APPOINTMENT
The Company’s external auditor is PwC, formally appointed by 
shareholders in 2020. During the year, Philip Watson was appointed as 
the lead audit engagement partner, following rotation of the previous 
engagement partner, Lee Clarke.
The Committee is responsible for recommending to the Board 
the appointment, reappointment and removal of the external 
auditor, considering factors such as independence, effectiveness, 
and lead partner rotation, and overseeing the tender process for 
new appointments. After receiving a recommendation from the 
Committee, the Board plans to propose the reappointment of PwC as 
the Company’s auditor at the 2025 Annual General Meeting on 8 May 
2025, to hold office until the conclusion of the next general meeting 
at which accounts are laid before the Company. The Committee 
believes the independence, objectivity of the external auditor, 
professional scepticism and the effectiveness of the audit process, 
is safeguarded and remain strong.
The Committee confirms it has complied with The Statutory Audit 
Services for Large Companies Market Investigation (Mandatory Use 
of Competitive Process and Audit Committee Responsibilities) Order 
2014, published by the Competition and Markets Authority on 26 
September 2014. There are no contractual obligations restricting the 
Group’s choice of external auditor.
OVERSIGHT
The Committee is responsible for approving the terms of engagement 
for the external auditor. Throughout the year, the Committee has 
reviewed regular reports from PwC and held private meetings with 
the lead audit engagement partner without management present, 
allowing for confidential discussions and open dialogue. Additionally, 
private meetings were regularly held between the lead audit 
engagement partner and the Chair of the Committee.
In 2024 and to date in 2025, the Committee:
•	
reviewed the 2024 audit plan including the scope of the audit and 
the materiality levels adopted by the external auditor for the year 
end audit and interim review;
•	
reviewed the effectiveness of the external audit process; 
•	
agreed the terms of engagement and fees to be paid to the 
external auditor for the audit of the 2024 Annual Report;
•	
reviewed the external auditor’s explanation of how the significant 
risks related to financial reporting were addressed;
•	
reviewed reports from the external auditor regarding findings 
from their audit work, in particular conclusions regarding 
significant judgements and key assumptions in the valuation 
of amounts reported within the financial statements;
Going concern
As part of the assessment of going concern and longer-term viability 
for December 2024, the Committee considered the Group business 
plan approved by the Board in November 2024 and the forecast 
regulatory solvency position calculated on a Solvency II basis, which 
includes stretch and adverse scenarios in addition to the primary 
central plan. In addition, the Committee considered factors including 
further credit rating downgrades, reductions in interest rates, and 
other uncertainties which may impact the Group.
The Committee also considered various risks under stressed 
scenarios for the going concern assessment including the risks 
associated with capital requirements necessary to write anticipated 
levels of new business which form part of the Group’s business plan; 
the projected liquidity position of the Group and liquidity stresses; the 
findings of the Group Own Risk and Solvency Assessment (“ORSA”); 
and the risk of regulatory intervention. 
Regulatory reporting oversight
The Committee receives regular updates on the Group’s regulatory 
reporting matters, including the oversight and preparation of the 
Group’s annual SFCR. The Committee also receives regular updates 
relating to the ongoing publication of supervisory statements by the 
PRA that set out its expectations for certain aspects of prudential 
regulation. Further information on supervisory statements is 
included in the Risk Management section on page 102.
As part of the Solvency requirements, the Committee has responsibility 
for overseeing the recalculation of the Transitional Measures on 
Technical Provisions (“TMTP”). During the year, it reviewed and 
approved changes to the TMTP methodology for inclusion in the SFCR 
as at 31 December 2024 to reflect refinements in the methodology. 
There was regular engagement with the PRA on the changes proposed 
to the TMTP and other matters affecting reporting.
101
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Financial Statements

•	
reviewed the recommendations made by the external auditor
in their internal control report and considered the adequacy 
of management’s response; and
•	
reviewed the Group’s policy on using the external auditor for 
non-audit services and assessed proposed non-audit service 
engagements against compliance with the policy. 
The Committee considered the quality and effectiveness of the 
external audit process. Its effectiveness relies on accurately 
identifying and assessing key audit risks at the beginning of the 
audit cycle, as set out in the audit plan. For the 2024 reporting 
period, the significant risks identified were consistent with those 
in 2023 with the exception of the removal of the significant risk 
relating to implementation of IFRS 17 which is no longer required 
following the full implementation of IFRS 17 in 2023.
Significant risks identified were in relation to:
•	
valuation of insurance contract liabilities including assumptions 
regarding mortality, expenses, calibration of the risk adjustment and 
credit default assumptions relevant to the discount rate applied;
•	
valuation of certain hard-to-value investments;
•	
fraud risks regarding risk of management override of controls and 
fraud in revenue recognition; and
•	
judgements in applying the Matching Adjustment in the Solvency 
II balance sheet.
The significant judgements considered by the Committee in 
relation to these risks are detailed on page 100. The Committee 
challenged the work conducted by the external auditor to test 
management’s assumptions and estimates around these areas. The 
Committee evaluated the effectiveness of the audit process based 
on PwC’s interim and year end reports and feedback received from 
management. For the 2024 reporting period, management were 
satisfied with the focus on audit risks and deemed the quality of the 
audit process to be good. The Committee agreed with this assessment.
SAFEGUARDING INDEPENDENCE AND NON-AUDIT SERVICES
The independence of the external auditor is key to providing 
an objective opinion on the accuracy and fairness of financial 
statements. Auditor independence and objectivity are safeguarded 
through various control measures, such as limiting the type and 
amount of non-audit services performed by the external auditor 
and rotating partners at least every five years.
The Group has an established policy regarding the provision of 
non-audit services by our external auditor. All non-audit services 
rendered by the external auditor are subject to review and approval 
by the Committee. This policy ensures that the Group leverages the 
accumulated knowledge and experience of its external auditor while 
maintaining objectivity and independence. 
In concluding the appropriateness of the use of the external auditor 
for non-audit services the Committee assessed:
a)	 The independence and objectivity of the external auditor, based 
on their safeguarding procedures; 
b)	 The level, nature and extent of non-audit services provided by 
the external auditor;
c)	 The suitability of the external audit firm for the non-audit 
services; and
d)	 the fees charged for non-audit services, both individually and 
in aggregate;
During the year, the value of audit services to the Group was £2.6m 
(2023: £3.2m). The value of non-audit services for the year amounted 
to £0.9m (2023: £0.8m), which related to the annual audit of the SFCR, 
and, in the current year, assurance services regarding the issuance of 
the £400m sustainability Tier 2 bond.
GROUP AUDIT COMMITTEE REPORT continued
The ratio of non-audit services to audit services fees was 1:2.9. These 
services are closely related to the work performed by the external 
auditor of the Group and the Committee determined that these 
services do not impact the independence of the external auditor.
As part of assessing the objectivity and independence of the 
external auditor, the Committee reviewed written confirmation 
that PwC has verified their compliance with all UK regulatory 
and professional requirements. Additionally, PwC has confirmed 
that their independence is not compromised by the non-audit 
engagements undertaken during the year, the level of non-audit 
fees charged, or any other factors. 
The non-audit services provided reflects the external auditor’s 
comprehensive knowledge and understanding of the Group. 
The Group has also appointed other accountancy firms to provide 
specific non-audit services related to internal audit, controls, 
governance, tax and regulatory advice.
An analysis of auditor remuneration is detailed in note 3 to the 
consolidated financial statements. The Committee has approved 
PwC’s remuneration and terms of engagement for 2024 and remains 
satisfied with the audit quality, affirming that PwC continues to be 
independent and objective.
RISK MANAGEMENT AND INTERNAL CONTROL
The Committee is responsible for reviewing the system of internal 
financial controls and internal control and risk management systems 
that identify, assess, manage and monitor risks. In executing this 
responsibility, the Group employs a three lines of defence model. 
The first line of defence consists of line management, who design 
and operate the controls over the business operations. The second 
line includes functions such as Risk Management and Group 
Compliance. These functions, together with Actuarial Assurance 
oversee the first line, ensuring that the systems of internal controls 
are sufficient and appropriately implemented. They also measure 
and report on risk to the GRCC, taking into account adequacy of 
these controls. The third line comprises Group Internal Audit, which 
provides independent assurance to the Board and its Committees 
that both the first and second lines are operating effectively.
The Group’s internal control and risk management systems comprise 
the following key features:
•	
clear and detailed matters reserved for the Board and terms 
of reference for each of its Committees;
•	
a clear organisational structure, with documented delegation 
of authority from the Board to senior management;
•	
a Group Risk policy framework, which sets out risk management 
and control standards for the Group’s operations;
•	
defined procedures for the approval of major transactions and 
capital allocation; 
•	
a Group Internal Audit function that provides independent and 
objective assurance on the effectiveness of the Group’s risk 
management, governance and internal control processes; and
•	
clear accountability and reporting.
The Group has specific internal mechanisms that govern the financial 
reporting process and the disclosure controls and procedures 
around the approval of the Group’s financial statements. The results 
of the financial disclosure process are reported to the Committee 
to provide assurance that the Annual Report is fair, balanced, and 
understandable, including the opportunity to challenge members 
of management and the external auditor on the robustness of 
those processes.
It is the view of the Committee that the Group’s system of 
risk management and internal controls is appropriate to the 
Group’s needs.
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102

INTERNAL AUDIT
Group Internal Audit is an internal function that provides 
independent and objective assurance to the Committee that 
the Group’s risk management, governance and internal control 
processes are operating effectively. The purpose, scope and authority 
of Internal Audit is defined in its Charter, which is reviewed and 
approved each year by the Committee and published on the 
Group’s website. 
INTERNAL AUDIT PLAN
The Committee annually reviews and approves the Internal Audit 
Plan, which employs a risk-based approach aligned with the Group’s 
risk profile, control environment, and assurance arrangements. 
The Plan incorporates input from senior management and takes 
into account previous external and internal audit findings. The 
Internal Audit Plan is kept under review and any proposed changes 
are discussed with and, if thought appropriate, approved by the 
Committee. The Committee was satisfied with the progress made 
of the Internal Audit Plan in 2024/2025.
Quarterly reports from the Director of Group Internal Audit include 
updates on audit activities, progress of the Internal Audit Plan, 
the results of all audits, with a particular focus on those requiring 
significant improvement, and plans to address the recommended 
remediations. The Committee regularly monitors and reviews 
the scope, extent and effectiveness of the activity of Group 
Internal Audit.
The Committee regularly receives reports from Group Internal Audit 
concerning the resource requirements of its function and monitors 
steps and contingency plans to ensure it is adequately resourced and 
equipped with the necessary skills and experience to perform its role 
effectively. External providers may be engaged to support delivery 
of the Internal Audit Plan where specific skills and expertise are 
required. During the year, the Committee approved the appointment 
of the Director of Group Internal Audit, who joined the Group in 
September 2024, and oversaw the transition of responsibilities from 
the interim Head of Internal Audit. 
During the year, the Committee held private discussions with the 
interim Head of Internal Audit and latterly the new Director of 
Group Internal Audit. Additionally, the Committee Chair frequently 
meets with the Director of Group Internal Audit outside the formal 
Committee meetings. The Chair is responsible for setting and 
appraising their objectives and performance, with input from the 
Group Chief Executive Officer.
ACTIVITIES CARRIED OUT DURING THE YEAR
In 2024, the Committee:
•	
approved the appointment of the Director of Group Internal Audit;
•	
continued to oversee the Group Internal Audit function with 
the Director of Group Internal Audit reporting directly to the 
Committee Chair;
•	
approved and reviewed progress against the annual Internal 
Audit Plan ensuring alignment to the key risks of the business;
•	
oversaw progress against the implementation of the new Internal 
Audit Report rating approach;
•	
reviewed results from audits performed, including any audit 
findings that required significant improvement and related 
action plans;
•	
monitored progress against open audit management actions;
•	
reviewed the conclusions from the Group Internal Audit’s Internal 
Control Framework effectiveness review; 
•	
reviewed and approved the Just Group Internal Audit 
Independence and Objectivity Policy;
•	
reviewed and approved the Internal Audit Charter; and
•	
conducted an assessment of the Group Internal Audit function.
INTERNAL AUDIT EFFECTIVENESS
The Committee determined that the Group Internal Audit function 
continues to be effective, delivering an appropriate level of assurance 
through its programme of work. 
The Group Internal Audit function continues to comply with the 
International Professional Practices Framework (“IPPF”) that 
provides authoritative guidance promulgated by the Institute of 
Internal Auditors (“IIA”). The standards require that an External 
Quality Assessment (“EQA”) of the Group Internal Audit function is 
carried out every three to five years. The Committee oversaw the 
appointment of an independent firm who performed an EQA in May 
2023 which assessed the function against the IIA standards with an 
overall rating of Partially Conforms. The Committee oversaw progress 
made by the Group Internal Audit on addressing observations raised, 
leading to completion of all major items during the year. 
WHISTLEBLOWING
The Group has a whistleblowing framework that is designed to 
enable colleagues to raise concerns confidentially about conduct 
they consider contrary to the Group’s values such as unsafe or 
unethical practices. Any concerns can be reported directly to the 
Group Company Secretary or by contacting an external confidential 
dedicated telephone hotline or via a secure web portal. The concern 
can be given anonymously. The Committee receives regular updates 
on any concerns identified and, where appropriate, what action has 
been taken to address the issues raised. 
The Chair of the Committee is the Group’s whistleblowing champion 
and is responsible for ensuring and overseeing the integrity, 
independence, autonomy and effectiveness of the Group’s policies 
and procedures on whistleblowing including the Just Whistleblowing 
Policy which is reviewed and approved annually.
On behalf of the Group Audit Committee
MARY PHIBBS
Chair, Group Audit Committee 
6 March 2025
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GROUP RISK AND COMPLIANCE
COMMITTEE REPORT
ROLE
The Group Risk and Compliance Committee (the “Committee”) is 
responsible for assisting the Board in discharging its responsibility 
to maintain effective systems of risk management, compliance 
and internal control throughout the Group. The Committee plays 
an important role in providing effective oversight and challenge 
on the continued appropriateness and effectiveness of the risk 
management and internal control framework and risk strategy, 
and of the principal and emerging risks inherent in the business. 
The Committee also oversees regulatory compliance matters. 
The Committee is responsible for considering the above 
matters from the perspectives of the Company and each of 
the Group’s life companies, Just Retirement Limited (“JRL”) and 
Partnership Life Assurance Company Limited (“PLACL”), as well 
as from the perspective of any other Group entity as appropriate. 
The Committee works closely with other committees, in particular 
the Group, JRL and PLACL Audit Committees, and the JRL and 
PLACL Investment Committees. The cross membership between 
Board Committees promotes a good understanding of issues and 
efficient communication. 
The full responsibilities of the Committee are set out in the terms 
of reference, which are reviewed annually and can be found at 
www.justgroupplc.co.uk/about-us/governance.
cOmmittee membership
The Committee currently comprises three Non-Executive Directors. 
Kalpana Shah was Chair of the Committee throughout 2024 and 
until 1 March 2025 when she resigned as a Director of the Company. 
I am fulfilling the role of Committee Chair on an interim basis while 
the Nomination and Governance Committee leads the search for 
a new independent Non-Executive Director with relevant skills and 
capabilities to serve as Chair of this Committee. An update on this 
appointment will be published on our website once the vacancy 
has been filled. 
The Chair of the JRL and PLACL Boards, who is not a member of the 
Committee, was invited to attend the meetings and contributed, at 
the invitation of the Chair, to the challenge and debate. There were 
standing invitations for the Group Chief Executive Officer, Group 
Chief Financial Officer, Group Chief Risk Officer and Director of Group 
Internal Audit to attend the meetings during the year. Other Group 
executives and senior managers were invited to present on their 
areas of responsibility as required.
The Group Risk and 
Compliance Committee 
continued to focus on the 
key risks impacting 
financial and operational 
resilience during 2024 to 
ensure the business is well 
placed to achieve its 
growth ambitions.”

JOHN HASTINGS-BASS
Interim Chair, Group Risk and Compliance Committee
Just Group plc  |  Annual Report and Accounts 2024
104

Composition
MEMBERS 
John Hastings-Bass
Interim Chair
Jim Brown
Independent Non-Executive Director 
Mary Phibbs
Senior Independent Director 
Kalpana Shah resigned as a Director and Chair of the 
Committee on 1 March 2025.
Committee meeting attendance can be found 
on P83. Biographies of Committee members 
can be found on P72-74.
REVIEW OF THE YEAR
Eight scheduled meetings were convened during 2024. Four of the 
meetings focused on regular risk and compliance reports and two 
meetings were to allow time to review a range of risk and compliance 
matters and certain key risk documents. Two meetings were held 
on a nested basis with the JRL and PLACL Investment Committees 
(“Nested Meetings”). The purpose of convening Nested Meetings in 
2024 was to review investment activities to ensure they were within 
risk appetite, and to consider and challenge any proposed changes to 
the investment risk frameworks. 
The Committee Chair regularly engages with the Group Chief Risk 
Officer to ensure that all significant areas of risk are considered, and 
that risk management is embedded within the business. 
The Committee follows an annual rolling forward agenda with 
various standing items considered throughout the year as well as 
matters requiring the Committee’s attention. A report from the 
Group Chief Risk Officer is considered at each scheduled standalone 
meeting, which provides his high level view of Just’s risk position and 
calls out the most pertinent risk developments for the Committee’s 
awareness. Risk reports, compliance oversight reports, and conduct 
and customer risk dashboards are received on a quarterly basis or 
more frequently if required. Various annual reports are considered by 
the Committee including the internal model validation report, annual 
money laundering reporting officer’s report and an annual report 
from the Group Data Protection Officer. The Committee also approves 
the compliance monitoring plan annually and any proposed changes 
during the course of the year. 
The Committee considers the quality of papers and effectiveness of 
its discussions as a standing item at the end of each meeting, and 
assesses its compliance with its terms of reference annually.
The effectiveness of the Committee was reviewed as part of the 
annual Board performance review and a separate review was 
carried out, at the request of the former Committee Chair, to 
consider opportunities to enhance the operation of the Committee 
in future. Recommendations for enhancements were agreed by the 
Committee and the Board following a discussion by the Nomination 
and Governance Committee. After considering the findings from the 
reviews, the Board concluded that the Committee continues to 
be effective. 
GENDER DIVERSITY
05 March 2025
Male
2
Female
1
31 December 2024
Male
2
Female
2
ETHNIC DIVERSITY
31 December 2024
Asian
1
Black
0
Mixed
0
White
3
Other
0
05 March 2025
Asian
0
Black
0
Mixed
0
White
3
Other
0
105
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AREAS OF FOCUS
Areas of focus during the year included the following matters. 
Matters considered
How the Committee addressed the matter
RISK MANAGEMENT, CONTROLS AND CULTURE
RISK MANAGEMENT 
AND CONTROLS 
FRAMEWORK
The Committee reviewed and approved the risk management plan for the year and ensured that the risk framework 
continued to be developed in line with the business needs. It also received an update on the implementation of a revised 
Enterprise Risk Management Framework and enhancements to the Company Risk Policy Framework during the year. 
The Committee noted findings from a review carried out by Group Internal Audit on the effectiveness of financial and 
non-financial reporting controls, which had been considered by the Group Audit Committee. There was a discussion on 
the advisory and oversight engagement by the Risk function and the Committee was supportive of the actions that the 
Risk team have undertaken to ensure ongoing effective oversight of financial and non-financial reporting controls. During 
the year, the Committee and the Group Audit Committee held a joint educational session on the requirements introduced 
in the 2024 iteration of the UK Corporate Governance Code on the effectiveness of risk management and internal 
controls, which apply from 1 January 2026. The Directors considered the strong foundations in place and the areas that 
need to evolve to ensure compliance with the new requirements. This will continue to be a focus area for the Committee 
in the year ahead. 
RISK CULTURE 
During the year, the Committee received updates on risk culture including management information on the key risk 
indicators and observations from the Risk function, which facilitated a constructive discussion on positive developments 
and areas requiring more focus by the business. Metrics and key performance indicators have been further developed to 
monitor the delivery of good customer outcomes under the Consumer Duty regulation.
The Committee received updates on risk events and breaches, and considered the controls assurance processes in 
place to investigate risk events during the year. The Committee was satisfied that, overall, there is a healthy risk culture 
of reporting risk events and breaches, and that processes are in place to address any weaknesses identified as part of 
ongoing monitoring and oversight.
OWN RISK AND 
SOLVENCY 
ASSESSMENT
The Own Risk and Solvency Assessment (“ORSA") is the on-going process of identifying, measuring, managing, 
monitoring and reporting the risks to which the Group is exposed and to assess the capital adequacy of the Group and 
its life companies. The Committee considered, and recommended to the Group Board for approval, the annual ORSA 
report during the year, which provided a risk review of the Group together with a forward-looking assessment of the 
main risks it faces. The Committee considered the Group’s readiness to operate effectively in an uncertain environment, 
the sustainability of the Group’s business model and Just’s ability to recover from various stress events. It considered 
and agreed recommendations from the Risk function to enhance the ability of the Group to address and withstand the 
forward-looking risks identified. These are being monitored by the Committee to ensure effective action implementation. 
The Committee also received regular updates on the Group’s evolving risk profile for review and discussion throughout 
the year. This included a review of model risk management. Additionally, various risk appetite tolerances and key risk 
indicators were revisited to ensure that the measurement and oversight of risk was appropriate and reflected the growth 
ambitions of Just. Further details of the Group’s principal risks can be found on pages 66 to 69. 
FINANCIAL 
RESILIENCE
As part of the oversight of Just’s financial risk management framework, the Committee engaged on stress testing 
scenarios and the outcomes of tests undertaken during the year. The Committee provided input into the suitability and 
severity of a multi-metric scenario narrative and the choice of risk drivers and management actions. The outcome of the 
multi-metric test was subsequently considered by the Committee. There was also a review of the Group’s Recovery Plan 
and potential risks. During this review, the Committee considered whether the Group had credible and realistic options to 
effect recovery in the event of a range of possible shocks, both short term and medium term, and the impact on capital 
and liquidity needs of the business. After consideration, the Committee recommended, and the Board subsequently 
approved, the Recovery Plan. The effectiveness of Just’s stress and scenario testing framework and how its scenario 
analysis feeds into the overarching financial risk appetite will continue to be a key focus for the Committee in 2025. 
RISK APPETITES
The Committee considered the continued appropriateness of the Solvency II capital, IFRS earnings, liquidity, operational 
and conduct risk appetites and limits as part of the business plan and strategy risk review. The Committee concluded 
that no material changes were required. The Committee also reviewed the reinsurance risk appetite and thresholds 
set for funded reinsurance. After taking into consideration Just’s reinsurance strategy and financial position, as well as 
regulatory expectations, the Committee recommended changes which were approved by the Board. 
During the year, the Committee considered changes to Just’s risk exposure as a result of its new business profile and 
investment strategy. The Committee recommended that the Board adjust its risk taxonomy and associated risk appetites 
to continue to manage the risks effectively. The proposal was subsequently approved by the Board.
INVESTMENT RISK 
OVERSIGHT
The Nested Meetings considered proposed changes to the investment risk framework and investment limits during 
the year. One focus area was the development of enhanced credit risk metrics to support portfolio management and 
facilitate effective oversight of the Group’s credit risk exposure. Enhanced credit risk metrics are now included in the 
Quarterly Risk Reports for review by the Committee. These metrics will continue to be developed with input from the 
Committee to ensure credit risk remains effectively managed. There were discussions on the resources, skills and 
capability requirements of the Investment, Risk and supporting functions to support Just’s growth ambitions. This led to 
further engagement at Board meetings on the strategic workforce plans to ensure the needs of the business are met as 
it grows. There was also a discussion on regulatory changes to the matching adjustment requirements during the year. 
During a Nested Meeting, the Committee considered and recommended the adoption of a new Matching Adjustment 
Attestation Policy, which was subsequently approved by the JRL and PLACL Boards. 
GROUP RISK AND COMPLIANCE COMMITTEE REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
106

Matters considered
How the Committee addressed the matter
OPERATIONAL RESILIENCE
OPERATIONAL 
RESILIENCE 
FRAMEWORK 
The Committee considered a self-assessment, which described Just’s operational resilience at a specific date and 
included an overview of lessons learnt from testing that had been conducted, and future remediation and test plans 
scheduled to ensure ongoing operational resilience. Following the review, the Committee concluded that the impact 
tolerances remained reasonable for the Group to operate safely and soundly to protect our customers in the event 
of a material disruption to business operations. Throughout the year, the Committee considered and challenged the 
Group’s operational resilience during discussions on the operational risk profile of the business, and received updates 
on technology modernisation programmes to support the business as it grows. This will remain an area of focus in 2025 
and beyond. 
IT RISK AND 
CYBER SECURITY 
STRATEGY
During the year, the Committee considered and approved the updated cyber security strategy, which set out objectives 
to further enhance the Group’s approach to managing cyber security risks. The Committee kept abreast of the steps 
being taken to attain an industry recognised accreditation for information security and audit, and received updates on 
other cyber security initiatives. Following the appointment of our new Group Chief Digital Information Officer in 2024, the 
Committee received an insight on his initial observations on technology and data capabilities at Just, the strategic risks 
that impact the Group and the actions that are being taken to mitigate the risks. The Committee also engaged on data 
risks, with particular focus on the risks associated with the use of third party administrators. Following consideration of 
the options available to enhance the assurance process, the Committee approved changes to the risk assessment process 
to independently verify suppliers’ security and technology measures to mitigate risks.
THIRD PARTY RISK 
MANAGEMENT
Following a request from the Committee, a detailed overview of third party risk management at Just was provided in 
2024. The Committee received an update on the steps being taken to evolve processes and controls, and plans to enhance 
policies and practices to meet the needs of the business as it grows. The Committee engaged on the management of 
risks related to chain outsourcing, and there was a discussion on next steps to enhance performance monitoring and 
the management of cyber risk. A focus area for 2025 will be to oversee enhancements to third party risk management 
processes. 
SUSTAINABILITY 
CLIMATE CHANGE
During 2024, the Nested Meetings of the Committee received updates on the Responsible Investment Framework and 
the transition management plan to meet the climate-related commitments set by the Board, including a specific target 
for scope 3 emissions to reduce by 50% by 2030 and to achieve net zero by 2050. The Committee noted the progress on 
climate risk actions that had been made during the year and discussed future actions and concerns in relation to their 
delivery. This will remain an important focus area for the Committee in 2025 and beyond. 
SUSTAINABILITY 
RISK
The Committee receives regular updates on the management of sustainability risk within Just. During the year, the 
Committee noted progress to embed sustainability across Just’s Enterprise Risk Management Framework, which included 
the creation of a new Group sustainability risk dashboard to monitor progress against sustainability metrics and assess 
the operation of key controls. The Committee considered the new challenges and risks relevant to the business, and will 
continue to monitor activities to manage risks as the sustainability environment continues to evolve. 
COMPLIANCE, CONDUCT AND REGULATORY RISK
COMPLIANCE 
OVERSIGHT
In 2024, the Committee received regular updates on the Group’s oversight of prudential and conduct risks, financial crime 
issues, and regulatory developments. It approved the annual compliance monitoring programme, including various 
changes requested throughout the year, and provided oversight of the findings from the reviews completed during the 
year. The Committee considered findings from various regulatory thematic reviews and noted the actions being taken to 
ensure the Group continues to meet regulatory expectations. During 2024, there continued to be a high level of regulatory 
activity as covered in more detail in principal risks and uncertainties on page 67.
CONDUCT AND 
CUSTOMER RISK
The Committee regularly reviews and challenges management’s view of conduct and customer risks across the Group. 
During the year, the Committee engaged on customer service levels, and received regular updates on actions being taken 
to enhance the Group’s customer complaints handling process. Just’s Consumer Duty Champion, Michelle Cracknell, 
presented an overview of the steps being taken to embed Consumer Duty and she provided her view on the areas requiring 
further work to ensure the ongoing effective delivery of good customer outcomes. The Committee noted plans to evolve 
customer metrics and further enhance reporting in 2025 as Just continues its journey to embed Consumer Duty across 
the business. 
On behalf of the Group Risk and Compliance Committee
John hastings-bass
Interim Chair, Group Risk and Compliance Committee
6 March 2025
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DIRECTORS’ REMUNERATION REPORT
ROLE
The Remuneration Committee (the “Committee”) determines 
the remuneration policy for the Chair, Executive Directors, Senior 
Management and Solvency II identified staff, alongside the 
Company’s overall remuneration policy. The terms of reference of 
the Committee are available at www.justgroupplc.co.uk/investors/
shareholder-information/board-and-committee-governance. 
The key activities of the Committee during the year included:
•	
review and approval of the Directors’ Remuneration report;
•	
approval of the grant of the 2024 awards and performance 
conditions, and approval of the vesting of the 2021 award under 
the Long Term Incentive Plan (“LTIP”);
•	
approval of the grant of share options under the all-employee 
Sharesave scheme (“SAYE”);
•	
assessment of the performance of the Executive Directors against 
the corporate financial, non-financial and personal performance 
outturns, in relation to their annual bonus, in the context of wider 
Company performance and approving the payments;
•	
approval of the list of colleagues with responsibilities categorised 
under Solvency II and the treatment of their variable pay;
•	
review and approval of bonus plans across the Group, where they 
are not aligned to the Group Short Term Incentive Plan (“STIP”) or 
the LTIP;
•	
review and approval of the all-employee remuneration policy 
for 2024;
•	
review of the Company’s gender and ethnicity pay gap data;
•	
monitoring the developments in the corporate governance 
environment and investor expectations; and
•	
considering the application of the policy for 2025.
STATEMENT FROM THE CHAIR OF THE 
REMUNERATION COMMITTEE 
Dear Shareholder 
I am pleased to present the Directors’ Remuneration Report for the 
year ended 31 December 2024.
The Company’s directors’ Remuneration Policy was renewed at 
the 2023 AGM with a vote of over 95% in favour, and the Directors’ 
Remuneration Report was well supported at the 2024 AGM with 
a vote of over 97% in favour. The Committee has reflected on the 
ongoing operation of the Policy and believes it continues to serve 
Just Group well and remains aligned to our strategy and culture, 
whilst acting appropriately in the context of the requirements of 
paragraph 40 of the UK Corporate Governance Code in terms of 
clarity, simplicity, risk, predictability, proportionality and alignment 
to culture. The Policy will be reviewed again over the next year and a 
new Policy put to a shareholder vote at the 2026 AGM, in line with the 
normal three-year cycle. 
I am pleased to present 
the Remuneration 
Committee Report for 
the year ended 
31 December 2024.”
MICHELLE CRACKNELL
Chair, Remuneration Committee 
Just Group plc  |  Annual Report and Accounts 2024
108

Composition
MEMBERS 
Michelle Cracknell 
Chair 
Jim Brown 
Independent 
Non-Executive Director
John Hastings-Bass
Chair of the Board 
Mary Phibbs
Senior Independent Director 
There has been no change in membership during the 
year.
Committee meeting attendance can be found 
on P83. Biographies of Committee members 
can be found on P72-74.
As set out earlier in the Annual Report, in 2024 the Group has 
delivered sustainable growth, helped more of our customers, and 
significantly increased value for our shareholders. 2024 has been 
a year of record growth, continued efficient delivery and strong 
strategic execution for the Group, which has resulted in a strong 
balance sheet and the Group exceeding the profit growth pledge 
made by more than doubling underlying operating profit two years 
earlier than planned. We have delivered underlying operating 
profit growth of 34%, with Defined Benefit Sales up 57% and Retail 
Business Sales up 16%.
During 2024 we completed 129 DB transactions, which was a record 
year for any company in the history of the DB market, including the 
completion of a £1.8bn deal which was a new record for the Group; 
whilst our retail business continues to deliver strong growth through 
the attractiveness of the guaranteed income proposition to our 
customers. Our business success has remained underpinned by our 
purpose of helping people achieve a better later life. We have also 
continued to deliver on our commitments to our planet and our 
people, with a reduction of 8% in emissions from our investment 
portfolio and an increase to our colleague engagement scores of 8.3.
This strong performance has been reflected with the returns to 
shareholders, with a total shareholder return over 2024 being 87.6% 
and a total shareholder return over the last three years being 79.3%, 
significantly above the FTSE 250 index total shareholder return over 
the same periods.
Alongside the good progress being made on the financial business 
priorities, the Group has continued to build strong engagement 
levels as reported in the colleagues and culture section page 57, and 
positive progress on building a diverse and inclusive workforce. In 
addition, we have received well-deserved external recognition for 
products and service to customers (see page 3 for details). 
2024 REMUNERATION OUTCOMES
SHORT TERM INCENTIVE PLAN
The Board approved a challenging business plan for 2024, against 
which David Richardson and his team have delivered a strong 
set of results. Following very strong performance against the 
STIP measures of IFRS New Business Profit, Underlying Operating 
Profit and New Business Strain, and good progress on a number of 
customer and people initiatives such as successfully embedding 
Consumer Duty, improving gender diversity at senior grades, and 
employee satisfaction scores which were above expectations set 
at the start of the year, the overall Group bonus outturn is 100% of 
maximum. This creates the overall pool from which payments are 
made with individual allocations based on personal performance.
For performance in 2024 the Committee approved awards for David 
Richardson at 90% and Mark Godson at 90% of maximum. These 
payments reflect their strong personal performance, the delivery of 
robust financial results, and the significant shareholder returns over 
the period. The Committee considered the outturn in the context of 
wider Group performance detailed above, the shareholder experience 
and the wider stakeholder experience and determined that no 
discretion would be applied.
In line with the policy, 60% of the Executive Directors’ STIP will be 
paid in cash and 40% will be deferred into Just Group shares for three 
years under the Deferred Share Bonus Plan (“DSBP”).
GENDER DIVERSITY
05 March 2025
Male
2
Female
2
31 December 2024
Male
2
Female
2
ETHNIC DIVERSITY
31 December 2024
Asian
0
Black
0
Mixed
0
White
4
Other
0
05 March 2025
Asian
0
Black
0
Mixed
0
White
4
Other
0
109
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LONG TERM INCENTIVE PLAN
The LTIP awards made in 2022 are due to vest in March 2025 based 
on performance to 31 December 2024. The 2022 LTIP award had a 
25% weighting on Underlying Organic Capital Generation (‘UOCG’); 
30% on Relative TSR; 35% Return on Equity (‘ROE’) and 10% on ESG 
fund value relating to ESG classified investments.
As disclosed in the 2023 Directors’ Remuneration Report, UOCG 
targets for the 2022 LTIP have been increased to reflect the adoption 
of IFRS17 and strategic costs. In addition, given the success in 
delivering capital self-sufficiency ahead of schedule the Group has 
been able to write new business at a higher level than envisaged 
when first approving the targets. This has negatively impacted 
the UOCG outturn. As disclosed last year, the Committee has 
therefore exercised discretion to remove the impact of writing this 
additional business on this measure to ensure that management are 
appropriately incentivised to drive, and are rewarded, for the delivery 
of performance which is positive for overall Group performance and 
the creation of shareholder value. A consistent approach will also 
be taken for the 2023-25 LTIP outturn. 
Following this, the Underlying Organic Capital Generation 
performance condition was achieved at 100% of maximum; the TSR 
performance condition was achieved at maximum, with our TSR 
being c.80% over the three year performance period versus an upper 
quartile TSR of c.21% in the comparator group; and the ROE and ESG 
Fund Value conditions were achieved at maximum. Therefore 100% 
of the 2022 LTIP award will vest in March 2025.
The Committee felt that outturns under the 2022 LTIP awards were 
appropriate and did not exercise any further discretion. Further detail 
on the LTIP outcome is provided later on in this report.
IMPLEMENTATION OF THE REMUNERATION POLICY 
FOR 2025
SALARY, PENSION, BENEFITS AND INCENTIVE AWARD LEVELS
The Committee agreed that David Richardson would receive a salary 
increase with effect from 1 April 2025 of 3%. The CEO’s increase is in 
line with the increases awarded to most colleagues, with the salary 
increase budget available for the general employee population 
eligible to be considered for an increase sitting at 4%. The Committee 
reviewed David’s LTIP award level taking into account of the business 
context outlined above and earlier in this Annual Report, alongside 
the performance of the Company and David since his appointment 
in 2019. David has demonstrated exceptional leadership in helping 
transform the Company into a customer-focussed leader in the 
retirement space, growing sustainably and profitably to create 
significant value for shareholders. Since David’s appointment, there 
has been a total shareholder return of over 210%, representing 
significant returns for shareholders. In order to recognise this 
performance and to reflect the increased size and complexity of the 
Company, the Committee has determined to increase David’s 2025 
LTIP award level to 250% of salary, using the existing headroom in 
the Remuneration Policy approved by shareholders at the 2023 AGM. 
As well as to recognise performance, the Committee considers this 
necessary to motivate and retain David in what is a hot talent market 
in this sector. An increase to the LTIP ensures that remuneration is 
only delivered if stretching, long-term performance targets are met, 
and creates further shareholder alignment as awards are delivered in 
shares. There is no change to David’s STIP opportunity. 
Mark Godson joined the Group as CFO in November 2023 and was 
appointed on a salary of £400,000 and received a maximum bonus 
and LTIP opportunity of 150% of salary. This package was set below 
his predecessor’s, who was paid a salary of £442,000 and received 
a maximum bonus opportunity of 150% of salary alongside a LTIP 
opportunity of 175% of salary. As set out in the 2023 Directors’ 
Remuneration Report, the Committee highlighted that it would 
increase his salary and LTIP opportunity as he develops and 
becomes more experienced in the role.
Since appointment, whilst continuing to develop in the role, Mark 
has performed strongly from an individual perspective and the 
Group has also performed strongly over the same period. In light 
of this, the Committee has decided to award a salary increase of 
10%. His LTIP opportunity has been increased to align with that of 
his predecessor at 175%, ensuring pay outcomes remain linked to 
stretching and ambitious performance targets and the delivery of 
long-term shareholder value. Following these changes the total 
package remains conservatively positioned against the market and 
is below where Mark’s predecessor would have been if he was still in 
post. The Committee will consider a similar level of increase to salary 
next year to bridge this gap, taking into account of Mark’s continued 
development and performance in the role. There will be no change to 
Mark’s STIP opportunity for 2025.
There is no change to benefits or pension.
STIP MEASURES
The STIP will continue to be subject to stretching corporate financial 
and strategic measures, alongside personal objectives. The core 
bonus opportunity is determined through a balance of financial and 
strategic performance measures and is then distributed to Executive 
Directors against achievement of their personal objectives. There 
will be no change to the Group Pool structure and choice of financial 
measures for 2025. The Pool will continue to be weighted 40% on 
IFRS New Business Profit, 30% on Underlying Operating Profit and 
30% on New Business Strain. The Pool will also continue to be subject 
to a +/- 15% strategic modifier based on Customer and People 
performance and for 2025 the modifier will also include an operating 
efficiency and risk measure.
LTIP MEASURES
For the LTIP awards to be made in 2025, the measures are broadly 
unchanged and have been selected to align to Just’s long term 
strategy. These are Cash Generation (15%); Relative TSR (25%); Return 
on Equity (‘ROE’) (45%) and ESG (15%). For 2025, the ESG measure 
will be based on investments into sustainable assets which is a key 
action that we can take as a business for the environment.
CHAIR’S CONCLUDING COMMENTS
I hope you will agree that we have struck an appropriate balance 
between retaining and motivating both the Executive Directors and, 
indeed, the wider workforce and aligning their interests with those of 
our shareholders and other stakeholders.
I continue to make myself available to discuss these arrangements 
with key stakeholders and welcome feedback.
I hope that you will support the resolution at the AGM on the 
Directors’ Remuneration Report.
MICHELLE CRACKNELL
Chair, Remuneration Committee 
6 March 2025
DIRECTORS’ REMUNERATION REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
110

VARIABLE Remuneration outcomes in 2024
Implementation of Remuneration Policy in 2025
ANNUAL BONUS
SINGLE FIGURES
BASE SALARY
2025 ANNUAL BONUS
PENSION AND BENEFITS
KEY STRUCTURAL FEATURES
KEY STRUCTURAL FEATURES
2025 – 2027 LTIP
2022 – 2024 LTIP
Financial Measures
Measure
Weighting
%
Outcome
(% of max)
IFRS New Business Profit
40
Underlying Operating Profit
30
New Business Strain
30
Group Pool Outcome (% of maximum)
Strategic modifier: 10%
Final Pool Outcome (% of maximum)*
*	 Final Outcome is capped at 100% of maximum
Performance 
Measure
Weighting
%
Outcome
(% of max)
Average Return 
on Equity (RoE)
35
Underlying OCG
25
Relative TSR
30
ESG assets
10
Total
100%
Element of Pay
David 
Richardson
Mark 
Godson
Base Salary
£684k
£400k
Pension
£68k
£40k
Taxable Benefits
£29k
£25k
Annual bonus
£945k
£540k
LTIP
£2,116k
£0k
Total
£3,842k
£1,005k
100%
100%
100%
80%
94% 
100%
100%
100%
100%
David Richardson
Mark Godson
£0k
£500k
£1,000k
£1,500k
£2,000k
£2,500k
£3,000k
£3,500k
£4,000k
£0k
£500k
£1,000k
£1,500k
£2,000k
£2,500k
£3,000k
£3,500k
£4,000k
ANNUAL REPORT ON REMUNERATION
Total bonus payout (% of maximum) 
David Richardson: 90% 	
Mark Godson: 90%
David Richardson: £721,000 
(increase of 3%)
Mark Godson: £440,000
(increase of 10%)
•	Pension aligned to wider 
workforce rate at 10% of salary
•	No change to taxable benefits
•	Shares vesting under the LTIP will be subject to a 
two year holding period
•	Committee retains discretion to adjust LTIP 
outcomes to reflect underlying performance 
of business
•	Malus and clawback provisions apply
Total LTIP achievement (% of maximum) 
David Richardson 100%
Performance Measure
Weighting
%
Cash Generation
15%
Relative TSR v FTSE 250 (excluding 
investment trusts)
25%
Return on Equity
45%
ESG – Investments
15%
Performance Measure
Weighting
%
New Business Profit
40%
Underlying Operating Profit
30%
New Business Strain
30%
Strategic Modifier
+-15%
Total LTIP opportunity (% of salary) 
David Richardson 250% Mark Godson: 175%
•	40% of any bonus earned will 
be deferred into shares for three 
years
•	Committee retains discretion 
to adjust bonus outcomes to 
reflect underlying performance 
of business
•	Malus and clawback provisions 
apply
111
Strategic Report
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Financial Statements

This report describes the remuneration for our Executive Directors and Non-Executive Directors and sets out how the remuneration policy 
has been used and, accordingly, the amounts paid relating to the year ended 31 December 2024. In addition, this report states how the policy 
will be implemented in 2025.
The report has been prepared in accordance with the provisions of the Companies Act 2006, the FCA’s Listing Rules and The Large and 
Medium-Sized Companies and Groups (Accounts and Reports) Regulations 2008, as amended. The report has also been prepared in line 
with the recommendations of the UK Corporate Governance Code.
Various disclosures of the detailed information about the Directors’ remuneration set out below have been audited by the Group’s 
independent auditor, PricewaterhouseCoopers LLP. 
TOTAL SINGLE FIGURE OF REMUNERATION (AUDITED)
£000
Salary/fees
Taxable Benefit
STIP
LTIP2,3
Pension
Total
Total fixed 
remuneration
Total variable 
remuneration
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
David Richardson
684
630
29
28
945
859
2,116 1,026
68
63 3,842 2,606
781
721 3,061 1,885
Mark Godson1
400
63
25
4
540
–
–
–
40
6 1,005
73
465
73
540
–
Jim Brown1
64
10
4
–
–
–
–
–
–
–
68
10
68
10
–
–
Michelle Cracknell
84
74
1
1
–
–
–
–
–
–
85
75
85
75
–
–
John Hastings-Bass
223
200
–
–
–
–
–
–
–
–
223
200
223
200
–
–
Mary Kerrigan
79
75
1
1
–
–
–
–
–
–
80
76
80
76
–
–
Mary Phibbs1
94
75
–
1
–
–
–
–
–
–
94
76
94
76
–
–
Kalpana Shah
84
80
–
–
–
–
–
–
–
–
84
80
84
80
–
–
1	 Amounts reported in the single figure table reflect the period during which Directors provided services to the Company as a Director. Mark Godson’s 2023 remuneration is from when 
he joined the Group as CFO Designate on 6 November 2023. Mary Phibbs and Jim Brown’s 2023 remuneration reflect their appointment dates of 5 January 2023 and 1 November 2023 
respectively. Director’s who left during 2023 and had no remuneration during 2024 are not reflected in this table.
2	 Remuneration in respect of LTIP is reported on vesting. The 2024 amounts in the table represent the outcome of the 2022-2024 LTIP scheme. This scheme interest was earned but did 
not vest during 2024. Scheme vesting is set out on page 114. For the purposes of valuation, the amounts have been estimated based on a share price of £1.4576 (the average share price 
from 1 October to 31 December 2024) plus any dividend equivalents on that scheme. This estimate will be updated to reflect the actual valuation in next year’s report. The share price 
used for this estimate represents an increase of £0.5824 (67)% when measured against the share price at the time of grant of £0.8752.
3	 The 2023 amounts in the table represent the 2021-2023 LTIP scheme and the value has been updated since the estimate reported in the 2023 ARA to reflect the actual share price of 
£1.058 at the time of vesting of that scheme, representing a difference of £0.2659 from the price used to estimate in the 2023 DRR of £0.7921.
2024 FIXED PAY
BASE SALARIES (UNAUDITED)
David Richardson received a salary increase in April 2024 of 10% to £700,000, detail of which was provided in the 2023 Directors’ 
Remuneration Report. Mark Godson’s salary for 2024 was set on his appointment at £400,000. 
BENEFITS AND PENSION (AUDITED)
Benefits include an executive allowance from which the executives can purchase their own benefits, for example private medical cover. 
The Company also provides permanent health insurance, life assurance and biennial health screening benefits.
The Executive Directors each received a cash payment in lieu of the Company pension of 10% of salary, in line with the contribution rate 
offered to the majority of the wider workforce.
NON-EXECUTIVE DIRECTORS’ FEES
The fees for the Non-Executive Directors in 2024 are as detailed in the table below.
£000
As at 31 December 2024
As at 31 December 2023
Board Chair1
230
200
Basic fee
65
60
Additional fee for Senior Independent Director
10
10
Additional fee for Committee Chair, Risk and Audit Committees
20
20
Additional fee for Committee Chair, all other Committees
15
15
1	 The Board Chair receives a single, all-inclusive fee for the role.
No increase to base fees are planned for 2025.
DIRECTORS’ REMUNERATION REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
112

2024 EXECUTIVE DIRECTORS’ SHORT TERM INCENTIVE PLAN (AUDITED)
The 2024 STIP outturn was calculated on corporate financial performance measures, split across three measures, and moderated by non-
financial performance measures. The bonus is distributed on personal performance based on objectives agreed with the Remuneration 
Committee each year. The personal performance of David and Mark against strategic objectives is outlined on page 114. Based on the 
personal performance achievements the Committee distributed a bonus of 90% of maximum to both David and Mark.
In line with our policy, 40% of the 2024 STIP award will be deferred into nil cost options (DSBP), subject to continued employment/good leaver 
status and clawback/malus provisions. 
STIP (balanced scorecard)
Cash STIP
(£000)
Deferred STIP
(£000)
Estimated 
number of 
shares deferred 
under DSBP1
David Richardson
90% of maximum²
567
378
259,330
Mark Godson
90% of maximum²
324
216
148,189
1	 The estimated number of shares deferred under the DSBP were determined using the average closing share price between 1 October 2024 and 31 December 2024, being £1.4576. 
The actual number of shares will be confirmed in the RNS at the time of grant and updated in next year’s Directors’ Remuneration report.
2	 Maximum opportunity is 150% of salary.
The performance outcome against the targets set for the 2024 STIP was as follows:
STIP (BALANCED SCORECARD)
Weighting
Threshold 
(25%)
On-target 
(50%)
Maximum 
(100%)
Actual
% achieved
New business profit
40%
£355m
£387m
£455m
£460m
40%
Underlying operating profit
30%
£377m
£429m
£498m
£504m
30%
New business strain
30%
2.5%
1.75%
1.0%
1.3%
24%
Total
94%
The financial component of the pool is subject to adjustment of up to +/- 15% of potential based on various pre-set non-financial 
performance measures. 
Under the strategic modifier the bonus outturn based on financial performance can be increased or decreased by up to 15%. For 2024, the 
strategic modifier was equally weighted between customer and people metrics. The customer portion of the modifier focused on the progress 
the Group has made in successfully embedding Consumer Duty. The Committee was satisfied with the progress on this portion of the modifier 
and determined that it was between target and maximum. 
The people portion of the modifier consisted of a scorecard encompassing the percentage of females in the Group’s senior leadership team; 
belonging index scores measured through Peakon and scores on proud to work at Just metrics. For 2024, we made strong progress on our 
diversity metric, with 40% of the senior leadership team identifying as female being above the stretch target; and saw positive scores on our 
belonging index at 8.3 (against a stretch target of 8.3), alongside a score of 86% on our Proud to work at Just metric in line with the stretch 
target we set ourselves. 
Taking all of the above into account, this has resulted in a 10% increase in the bonus pool (out of a maximum of 15%), resulting in a final 
corporate bonus outcome of 100% of maximum. The Committee is comfortable this outcome is reflective of exceptional progress in the year 
and the continued delivery of value for our shareholders.
David and Mark were assessed to have outperformed against their personal objectives, having each successfully performed against an 
extensive range of stretching objectives set at the beginning of the year, further detail of which is provided below. As set out earlier, their final 
bonus outturns are 90% of maximum.
RISK CONSIDERATION
The Committee reviewed a comprehensive report from the Group Chief Risk Officer to ascertain that the Executive Directors’ objectives 
had been fulfilled within the risk appetite of the Group. Remuneration policy is designed to encourage a positive approach to risk 
management. In addition, the Committee received feedback from the Group Chief Risk Officer that there were no material issues to 
consider around regulatory breaches, customer outcomes or litigation that would prevent payment of any STIP award or trigger any malus 
provisions. Taking into account the risk assessment and the wider context in the year, including the experience of customers, employees 
and shareholders, the Committee was satisfied that the STIP awards should be paid.
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Governance
Financial Statements

PERSONAL PERFORMANCE
Strategic personal objective outturn 90%
Key achievements
DAVID RICHARDSON
Business Performance and Business 
Model development 
Developed investment, reinsurance and operational capabilities supporting the Group in writing £6.4bn 
of new business sales at low capital strain in 2024. 
Operational Performance and 
Modernisation 
Drove, with the Chief Digital Information Officer, the development of a three-year roadmap for 
modernising the Group’s technology estate to improve operational resilience. 
Talent, Engagement and Belonging
Fostered a culture of a high performing leadership team, evidenced by the improving and strong colleague 
engagement scores, enabling Just to retain and attract talent at all levels.
Regulatory Developments
Embedded consumer duty in the organisation and continued to ensure the risk, compliance and controls 
capabilities and culture meet the developing needs of the business. Good progress has been made on the 
key regulatory priorities.
Strategic personal objective outturn 90%
Key achievements
Mark Godson
Deliver the Business Plan
Delivered 30% growth in new business profit at low capital strain levels of 1.3%. Issued a £400m tier 2 
sustainability bond. Reduction risk profile, supported by continued investment in held to maturity gilts.
People Leadership
Established a culture of high performing teams across finance. Provided opportunities for team members 
to progress and broaden their experience, supported by the creation of talent boards.
Develop the Market to Improve 
Shareholder Value
Achieved substantial growth in share price over 2024, outperforming against the FTSE 250. Engaged with 
existing and potential investors both in the UK and USA.
Regulatory Engagement
Oversaw the implementation of UK Solvency and the internal model for PLACL ensuring working closely 
with the regulators.
Finance Transformation
Continued focus on finance transformation activities, including processes, systems and controls 
supporting financial reporting. Developed a technology roadmap for the next two years.
VESTING OF LTIP AWARDS WITH A PERFORMANCE PERIOD ENDING IN 2024 (AUDITED)
2022 AWARDS
The 2022 LTIP award performance period ended on 31 December 2024. The award is forecast to vest at 100% on 24 March 2025 based 
on underlying organic capital generation, relative TSR performance, return on equity and amounts invested in ESG sustainable assets. 
Performance is measured against targets over the three-year period ending 31 December 2024.
Date of grant
Type of award
Number of 
shares awarded
% vesting
Dividend 
equivalent due
No of shares 
due to vest1
Value of shares 
due to vest1
David Richardson
24 March 2022
Nil-cost options
1,391,681
100% 
£87,815
1,391,681
£2,028,514
1	 The value shown is based on the three-month average share price to the year end, being £1.4576. This value will be trued up to reflect the actual share price at vesting in next year’s 
single total figure table.
SUMMARY OF PERFORMANCE
Condition
Weighting
Target
Actual performance
Vesting outcome (% of 
maximum)
Threshold (25%)
Maximum (100%)
Underlying organic capital 
generation (“UOCG")
25%
£110m
£150m
£155m
100%
Relative TSR vs. FTSE 250 
(excluding investment trusts)
30%
Median Above Upper Quartile
79.3%
100%
Return on Equity
35%
8% p.a. average
12% p.a. average
13% p.a. average
100%
ESG – investment into 
sustainable assets
10%
£300m
£750m
£919m
100%
Total Vesting Outcome
100%
As set out in the Remuneration Committee Chair’s letter, the UOCG targets have been increased to reflect IFRS17 and strategic costs, and 
the outcome has removed the impact of writing higher levels of additional business than envisaged when first approving the targets. 
Further detail is set out earlier in the report.
DIRECTORS’ REMUNERATION REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
114

2024 LTIP AWARDS GRANTED (AUDITED)
The following awards were made to the Executive Directors in 2024:
Date of grant
Type of award
Face value at time of 
grant1
Number of shares
End of performance 
period
David Richardson
28 March 2024 
Nil-cost options
£1,400,000
(200% of salary) 
1,327,014
31 December 2026
Mark Godson
28 March 2024 
Nil-cost options 
£600,000
(150% of salary) 
568,720
31 December 2026
1	 The actual share price calculated as the average price over the five days preceding the grant was £1.055.
PERFORMANCE CONDITIONS AND TARGETS APPLYING TO THE 2024 LTIP AWARDS
Condition
Weighting
Target
Threshold
Maximum
Cash generation (alignment with strategic objectives)
15%
£291m
£341m
Relative TSR vs. FTSE 250 (excluding investment trusts)
25%
Median
Upper Quartile
Return on Equity
45%
10% p.a. average
15% p.a. average
ESG – investment emissions
15%
Reduction by 2026 of 
38%
Reduction by 2026 of 
50%
Each performance condition will have nil vesting for performance below threshold; and will vest between 25% and 100% on a straight-line 
basis for performance between threshold and maximum.
As disclosed in the 2023 Directors’ Remuneration Report, 7.5% of the 2023 LTIP award is subject to an ESG measure of being net zero by 2025 
with offset including Scope 1, 2 and business travel. As a growing business, we are seeing a naturally associated increase in requirements 
for business travel. We have to balance the growth requirements of the business with the fact that our business travel emissions are small in 
comparison to our broader Scope 3 emissions. As such we have decided to remove business travel from our Group 2025 net zero target and 
the Committee has therefore determined to remove business travel from the 2023 LTIP ESG measure. This also aligns with the change to this 
measure in the Sustainability: TCFD report on page 41. There is no change to the targets themselves which remain appropriately stretching. 
DIRECTORS’ BENEFICIAL SHAREHOLDINGS (AUDITED)
To align the interests of the Executive Directors with shareholders, each Executive Director must build up and maintain a shareholding in the 
Group equivalent to 200% of base salary, in line with the Policy. Until the guideline is met, Executive Directors are required to retain 50% of any 
LTIP and DSBP share awards that vest (and are exercised), net of tax and national insurance contributions (“NICs”).
Details of the Directors’ interests in shares of the Company are shown in the table below. Beneficially owned shares include shares owned 
outright by the Directors and their connected persons. For the purpose of calculating whether the shareholding guideline has been met, 
awards vested but not exercised and awards unvested under the DSBP (detailed in the Directors’ outstanding incentive scheme interests 
section following), net of tax and NIC, are included.
Director
Beneficially 
owned shares 
at 31 December 
2024
Interest in 
share awards 
– subject to 
performance 
conditions
Interest in 
share awards – 
not subject to 
performance 
conditions
Interest in 
share awards 
– vested but 
unexercised
Shareholding 
guideline
(% of salary)
Shareholding 
guideline met1 
(% of salary)
David Richardson2
3,175,633 
4,261,725
975,062
–
200%
769% 
Mark Godson
35,733 
568,720
37,1764
–
200%
13% 
Jim Brown
200,000
–
–
–
n/a
n/a
Michelle Cracknell
59,000 
–
–
–
n/a
n/a
John Hastings-Bass
210,200 
–
–
–
n/a
n/a
Mary Kerrigan
61,715 
–
–
–
n/a
n/a
Mary Phibbs
–
–
–
–
n/a
n/a
Kalpana Shah3
–
–
–
–
n/a
n/a
1	 Based on the average closing price of £1.4576 between 1 October 2024 and 31 December 2024.
2	 Included in David Richardson’s 3,175,633 beneficially owned shares at 31 December 2024 are 334,172 shares, which were financed by way of a company loan, of which £455k was 
outstanding as at 31 December 2024. This loan accrues interest at 4% p.a. and will be repaid out of any sale proceeds on such shares. To the extent a shortfall remains, the Company 
will write off the balance and settle any taxes due on a grossed-up basis.
3	 Kalpana Shah resigned from the Board on 1 March 2025 and her holdings reported in the table above are as at that date.
4	 Mark Godson has not yet met the shareholding guideline of 200% with a current holding of 13%. In line with the Remuneration Policy, until this is met, he must retain 50% of any LTIP or 
DBSP awards, net of tax, and NICs.
There have been no changes in the Directors’ interests in shares in the Company between the end of the 2024 financial year and the date of 
this Annual Report.
115
Strategic Report
Governance
Financial Statements

DIRECTORS’ OUTSTANDING INCENTIVE SCHEME INTERESTS (AUDITED)
The below tables summarise the outstanding awards made to David Richardson and Mark Godson. All awards under the LTIP schemes 
are granted under options with performance conditions. Awards granted under the DSBP schemes are granted under options with no 
performance conditions. 
The table below summarises the outstanding awards made to David Richardson:
Date of grant
Exercise 
price
Interest 
as at 
31/12/2023
Granted in 
the year
Dividend 
shares 
accumulating 
at vesting
Vesting in 
the year
Lapsed in 
the year
Exercised in 
the year¹
Interest 
as at 
31/12/2024
Vesting date
Expiry date
LTIP
28 Mar 2024
Nil
–
1,327,014
–
–
–
–
1,327,014
28 Mar 2027
28 Mar 2034
23 Mar 2023
Nil
1,543,030
–
–
–
–
–
1,543,030
23 Mar 2026
23 Mar 2033
24 Mar 2022
Nil
1,391,681
–
–
–
–
–
1,391,681
24 Mar 2025
24 Mar 2032
24 Mar 2021
Nil
959,704
–
–
940,509
19,195
940,509
–
24 Mar 2024
24 Mar 2031
DSBP
28 Mar 2024²
Nil
–
325,791
–
–
–
–
325,791
28 Mar 2027
28 Mar 2034
23 Mar 2023
Nil
325,475
–
–
–
–
–
325,475
23 Mar 2026
23 Mar 2033
24 Mar 2022
Nil
323,796
–
–
–
–
–
323,796
24 Mar 2025
24 Mar 2032
24 Mar 2021
Nil
331,305
–
–
331,305
–
331,305
–
24 Mar 2024
24 Mar 2031
1	 2021 LTIP and DSBP were exercised on 11 April 2024 at a price of £1.023.
2	 The actual share price calculated as the average price over the five days preceding the grant was £1.055.
The table below summarises the outstanding awards made to Mark Godson:
Date of grant
Exercise 
price
Interest 
as at 
31/12/2023
Granted in 
the year
Dividend 
shares 
accumulating 
at vesting
Vesting in 
the year
Lapsed in 
the year
Exercised/
released in 
the year¹
Interest 
as at 
31/12/2024
Vesting date
Expiry date
LTIP
28 Mar 2024
Nil
–
568,720
–
–
–
–
568,720
28 Mar 2027
28 Mar 2034
Save As You Earn (SAYE) (Audited)
The table below summarises the Directors’ outstanding options from the SAYE scheme:	
	
	
	
Name
As at 1 Jan 2024
Options Granted
Options Exercised
Options Lapsed
As at 31 Dec 2024
Options Price
Exercisable from
Date of expiry
David 
Richardson
–
–
–
–
–
–
–
–
Mark Godson
–
37,176
–
–
37,176
£0.85
01 Jun 2029
01 Dec 2029
SAYE options are granted at a 20% discounted option price, calculated using the three-day average share price immediately before the 
invitation date. The face value of the award on grant was £39,500.
DILUTION
The Company’s employee share plans operate within the dilution limits in the Investment Association principles of remuneration, of 10% 
under all share plans and 5% under the executive share plans in any rolling ten-year period. Awards granted under the LTIP, DSBP and SAYE are 
satisfied by either using newly issued shares or market purchased shares held in the employee benefit trust, however it is the intention of the 
Company to use only market purchased shares to satisfy future awards under LTIP and DSBP.
Should the decision be made to issue new shares to satisfy LTIP or DSBP in the future, the current dilution is 3.79% (10% in 10 years under the 
all shares plans) and 2.97% (5% in 10 years under the executive share plans). 
PAYMENTS FOR LOSS OF OFFICE (AUDITED)
No payments were made for loss of office to Directors during 2024.
PAYMENTS TO PAST DIRECTORS (AUDITED)
ANDY PARSONS
Andy stepped down from the Board in 2023 and the treatment of his awards granted under the LTIP and DSBP was disclosed in the 2023 
Annual Report. During 2024 Andy exercised his 2021 LTIP and 2021 DSBP entitlements of 816,062 nil-cost options in total and sold 383,862 
shares at a market price of £1.063. Further details about the vesting of the LTIP awards is set out on page 114. During the year Andy was 
issued 201,099 DBSP shares in respect of the 2023 deferred bonus.
DIRECTORS’ REMUNERATION REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
116

RODNEY COOK
Rodney stepped down from the Board in 2019 and the treatment of his awards under the LTIP and DSBP was disclosed in the 2019 Annual 
Report. All of his awards vested prior to 2024. He exercised his 2018 LTIP and 2018 DSBP nil-cost options of 336,863 shares in total on 5 April 
2024 at a market price of £1.062.
SIMON THOMAS
Simon stepped down from the Board in 2018 and the treatment of his awards under the LTIP and DSBP was disclosed in the 2018 Annual 
Report. All of his awards vested prior to 2024. He exercised:
•	
on 11 March 2024 150,892 2015 LTIP nil-cost options and sold the shares at £0.9875 each; and 
•	
on 4 October 2024 50,000 2017 LTIP nil-cost options and sold the shares at £1.404 each.
SERVICE CONTRACTS AND LETTERS OF APPOINTMENT
Executive Directors are on rolling service contracts with no fixed expiry date. The contract dates and notice periods for each Executive Director 
are as follows:
Date of contract
Notice period by Company
Notice period by Director
David Richardson
27 November 2019
6 months
6 months
Mark Godson
6 November 2023
6 months
6 months
The appointment of each Non-Executive Director may be terminated at any time with immediate effect if he/she is removed as a Director by 
resolution at a general meeting, by giving one months’ notice, or pursuant to the Articles. The Non-Executive Directors (other than the Chair) 
are not entitled to receive any compensation on termination of their appointment.
CONTRACT/LETTER OF APPOINTMENT EFFECTIVE DATES
Jim Brown
1 November 2023
Michelle Cracknell
1 March 2020
John Hastings-Bass
13 August 2020
Mary Kerrigan
1 February 2022
Mary Phibbs
5 January 2023
Kalpana Shah¹
1 March 2021
1	 Kalpana stepped down from the Board on 1 March 2025.
Executive Directors’ service contracts are available for inspection at the Group’s registered office during normal business hours and will be 
available for inspection at the AGM.
STATEMENT OF VOTING AT THE ANNUAL GENERAL MEETING (UNAUDITED)
At the Company’s 2024 AGM held on 7 May, shareholders were asked to vote on the Directors’ Remuneration report for the year ended 
31 December 2023. The Directors’ Remuneration policy was most recently considered and approved at the 9 May 2023 AGM. The votes 
received were:
Resolution
Votes for
% of votes
Votes against
% of votes
Votes withheld
To approve the Directors’ Remuneration report (2024 AGM)
841,209,063
97%
22,281,164
3%
49,209
To approve the Directors’ Remuneration policy (2023 AGM)
810,331,240
95%
39,534,784
5%
5,501
The full Directors Remuneration policy can be found in the 2022 ARA on our website: www.justgroupplc.co.uk/investors/results-reports-and-
presentations
EXTERNAL ASSISTANCE PROVIDED TO THE COMMITTEE
Following a robust and competitive tender process, Deloitte LLP (“Deloitte”) were appointed as the independent adviser to the Remuneration 
Committee in October 2024. From 2020 to October 2024, FIT Remuneration Consultants LLP (“FIT”) had been retained as the independent 
adviser to the Committee. Deloitte LLP also provided tax advisory, treasury and internal audit services during 2024. The Committee regularly 
reviews and satisfies itself that all advice received is objective and independent (through assessing the advice against their own experience 
and market knowledge), and fully addresses the issues under consideration. Deloitte and Fit are members of the Remuneration Consultants 
Group and subscribe to its Code of Conduct. Fees paid to Deloitte for services to the Committee in 2024 were £28,250 and were charged on a 
time spent basis in accordance with the terms of engagement. Fees paid to Fit for services to the Committee in 2024 were £41,666 and were 
charged on a time spent basis in accordance with the terms of engagement.
117
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Financial Statements

REMUNERATION FOR EMPLOYEES BELOW THE BOARD (UNAUDITED)
GENERAL REMUNERATION POLICY
In setting Executives’ pay, the Committee seeks to ensure that the underlying principles, which form the basis for decisions on Executive 
Directors’ pay, are consistent with those on which pay decisions for the rest of the workforce are taken. For example, the Committee takes into 
account the general salary increases for the broader employee population when conducting the salary review for the Executive Directors. The 
wider workforce participates in either the group bonus plan which led to an outturn of 100% for 2024, or within distinct bonus arrangements 
for business unit areas. Individual bonuses are then determined based on delivery against personal objectives. The Executive Directors are 
subject to the same process as other colleagues.
However, there are some structural differences in the Executive Directors’ remuneration policy compared to that for the broader employee 
base, which the Committee believes are necessary to reflect the differing levels of seniority and responsibility. A greater weight is placed on 
performance-based pay through the quantum and participation levels in incentive schemes. Deferral is greater for Executive Directors than 
for other regulated employees. This ensures the remuneration of the Executive Directors is aligned with the performance of the Group and 
therefore the interests of shareholders.
The remuneration policy for the wider Group is designed to attract, retain and motivate new and existing employees. It is in line with 
the sector in which we operate and our overall total remuneration approach is to pay a market competitive level of remuneration that is 
structured to appropriately reward employees, align them with the interests of our shareholders and customers, be compliant with Solvency 
II remunerations regulation and be relevant to the markets/geographies in which we operate. We define total remuneration as base salary, 
annual incentive (STIP) and any benefits, for example pensions. For those eligible to participate in the LTIP, this will also be included.
SUMMARY OF THE REMUNERATION STRUCTURE FOR EMPLOYEES BELOW EXECUTIVE DIRECTOR
Element
Policy approach
BASE SALARY
To attract and retain key employees we pay salaries which deliver market competitive total remuneration. 
We take into account the following when determining the base salary: the size of the role and its scope, 
the required skills, knowledge and experience, relevant pay in terms of the wider organisation and market 
comparative data. For 2024, the average salary increase (excluding promotions and joiners shortly prior 
to year end) for all employees awarded in April 2024 was 4.5%. This is an average figure, with individual 
increases varying within a range depending on the factors above.
BENEFITS
All employees participate in the permanent health insurance and life assurance schemes. They can choose 
to participate in the private medical cover scheme and the health cash plan.
PENSION
All employees are provided with the opportunity to participate in the Group defined contribution pension 
plan, with a Company contribution of up to 15% of salary for the executive team (excluding Executive 
Directors) and 10% of salary for Executive Directors and all other employees. New members of the 
executive team are provided with a Company contribution of 10% of salary, in line with the wider workforce. 
Employees who have reached HMRC annual or lifetime allowance limits can be paid a cash allowance in lieu 
of pension contributions.
SHORT TERM INCENTIVE PLAN 
(“STIP”)
All of our employees participate in a discretionary bonus plan (STIP) unless an alternative plan is in 
operation. The STIP is based on corporate performance and distributed based on personal performance 
incorporating individual objectives and behaviours in line with our culture and conduct in the role. 
The Group also operates bonus plans for certain types of roles, for example sales, based on objectives, 
behaviours in line with our culture and conduct in the role.
For regulated roles in control functions, for example in risk, audit or compliance roles, the STIP is primarily 
based on the performance of their function.
The Remuneration Committee has the ultimate discretion on all incentive plans and these are reviewed on 
an annual basis. Bonuses for all of the executive team who are not Board members and employees under 
Solvency II have an element of variable remuneration deferred into shares for three years.
LONG TERM INCENTIVE PLAN 
(“LTIP”)
Participation in the LTIP is a small number of executives, and some key roles each year. Participation 
recognises the strategic and critical roles they hold in supporting the strategic direction of the business 
and delivering Company performance. In 2024 60 individuals were granted awards under the LTIP.
DEFERRED SHARE BONUS 
PLAN (“DSBP”)
The Company operates a DSBP which provides the vehicle for the deferral of the STIP awards.
SHARESAVE (“SAYE”)
The Company operates a SAYE which is a tax-advantaged share scheme and is open to all UK-based 
employees as well as the Executive Directors. Participants are allowed to save a maximum of £500 per 
month and acquire the Company’s shares at a discount of up to 20% of the market value at the date 
of grant, within a six-month period following the maturity of their savings contracts in either three or 
five years.
SHARE INCENTIVE PLAN 
(“SIP”)
The SIP is a tax-advantaged share scheme in which all of the UK-based employees are eligible to participate 
as well as the Executive Directors. Free shares were awarded to the UK-based employees in 2016. 
This scheme is not currently in operation but the Company may choose to do so in the future.
DIRECTORS’ REMUNERATION REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
118

TOTAL SHAREHOLDER RETURN (UNAUDITED)
GROUP’S SHARE PERFORMANCE COMPARED TO THE FTSE 250 INDEX
The following graph shows a comparison of the Group’s total shareholder return (share price growth plus dividends paid) with that of the FTSE 
250 Index (excluding investment trusts).
The Group has selected this index as it comprises companies of a comparable size and complexity across the period and provides a good 
indication of the Group’s relative performance.
TOTAL REMUNERATION OF THE CEO DURING THE SAME PERIOD (UNAUDITED)
The total remuneration of the CEO over the last ten years is shown in the table below.
2015¹
2016¹
2017
2018
2019²
2019²
2020
2021
2022
2023
2024
Chief Executive
RC
RC
RC
RC
RC
DR
DR
DR
DR
DR
DR
Total remuneration (£000)
1,357
2,630
2,369
2,507
438
1,440
1,541
1,577
2,470
2,606
3,842
STIP (% of maximum)
89%
97.5%
95%
91.2%
0%
83.1%
85%
80%
75%
90%
90%
LTIP (% of maximum)
n/a
39.5%
50%
50%
50%
50%
19.75%
31.8%
93%
98%
100%
1	 The 2015 figures represent the year to 30 June 2015. The year ended 31 December 2016 covered 18 months following the change of year end from 30 June. The total single figure of 
remuneration for the 12-month period ended 31 December 2016 was £1,870,000.
2	 Rodney Cook (“RC”) stood down as CEO from 30 April 2019 and David Richardson (“DR”) assumed the role of CEO from this date (initially on an interim basis). The total single figure 
remuneration for Rodney Cook in 2019 represents four months to 30 April 2019 and the full vesting value of the 2017 LTIP and for David Richardson represents 8/12ths of his pay in 2019.
CEO PAY RATIO (UNAUDITED)
This is the sixth year in which Just Group has been required to publish its CEO pay ratio.
Year
Method1
25th percentile 
pay ratio
50th percentile 
pay ratio
75th percentile 
pay ratio
2024
Option A
96 : 1
60: 1
34 : 1
2023
Option A
62 : 1
38 : 1
21 : 1
2022
Option A
73 : 1
44 : 1
25 : 1
2021
Option A
47 : 1
29 : 1
17 : 1
2020
Option A
42 : 1
26 : 1
16 : 1
2019²
Option A
44 : 1
28 : 1
17 : 1
1	 Option A was selected as it provided a full picture of pay across the Group. The Company determined the single figure remuneration for all UK employees on a FTE basis as at 
31 December of the relevant year and used this to identify the three employees who represent the 25th percentile, 50th percentile and 75th percentile by total pay. FTE remuneration 
was determined by reference to pay across 260 working days per year over a 35 hour week. Cases where employees were on maternity leave have been excluded as their remuneration 
in the year was not felt to be an accurate reflection of their ordinary pay levels. This did not have a material impact on the ratios and so the Committee is satisfied that the three 
individuals are reflective of the three percentiles.
2	 The total pay and benefits for the role of CEO in 2019 was calculated using Rodney Cook’s base salary, benefits and pension contributions for the four months to 30 April 2019 and 
David Richardson’s base salary, benefits and pension contributions for the remainder of the year, full year 2019 annual bonus and 2017 LTIP award which vests based on performance 
to 31 December 2019.
The CEO pay ratio is heavily impacted by the performance of the Group and the share price. The CEO pay ratio has increased between 2023 
and 2024 due to the strong performance of the Group and the material increase in the share price. This is as the CEO’s remuneration package 
is heavily weighted to performance-related pay with a significant proportion being delivered in shares. 
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
180
200
160
140
120
100
80
60
40
20
Just Group
FTSE 250 (excluding investment trusts)
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Financial Statements

The table below shows the total pay and benefits and the salary component of this for the employees who sit at each of the three quartiles 
in 2024.
£000
Total pay and benefits
Salary component of 
total pay
25th percentile
40
32
50th percentile
64
49
75th percentile
112
85
Group Chief Executive
3,842
684
The Group Chief Executive Officer was paid 60 times the median employee in 2024. The Remuneration Committee is confident that this is 
consistent with the pay, reward and progression policies for the Company’s UK employees. The base salary and total remuneration for the CEO 
and the median representative employee are competitively positioned within the relevant markets and reflect our remuneration structures 
which are effective in appropriately incentivising and rewarding employees for both what they achieve, as well as how they do so, while having 
due regard to our risk appetite. Just provides competitive reward and benefit packages to all employees ensuring pay is at or above the real 
living wage, while allowing for full participation in the pension arrangements.
We have a career progression framework for our operations teams providing incremental salary increases as they develop in role and gain 
new skills. Annual benchmarking is conducted for all roles and corrective action taken where an individual is remunerated below the target 
level. Our competitive pension scheme provides for employer contributions of up to 10%. We have a comprehensive benefits package allowing 
employees to select benefits of value to them and employees are invited to participate in the annual SAYE offering. The Committee will 
continue to monitor the CEO pay ratio and gender pay gap statistics as part of its overview of all employee pay.
PERCENTAGE ANNUAL CHANGE IN REMUNERATION OF DIRECTORS AND EMPLOYEES OF JUST GROUP PLC (UNAUDITED)
The table below shows the percentage change in salary, taxable benefits and STIP in respect of each Director earned between 2020 and 2024, 
compared to that for the average employee of the Group (on a per capita (FTE) basis).
Percentage change 
between 2023 and 2024
Percentage change 
between 2022 and 2023
Percentage change 
between 2021 and 2022
Percentage change 
between 2020 and 2021
Percentage change 
between 2019 and 2020
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Average employee1
8.4%
9.3% 10.8%
9.5%
5.9% 24.3%
5.9%
1.1%
-2.8%
2.5%
2.2%
-7.4%
4.6%
4.8%
0.5%
Executive Directors
David Richardson
8.7%
7.1% 11.2%
3.9%
3.0%
24.1%
1.5%
1.2%
-4.4%
1.0%
-2.0%
-6.0%
8.9%
2.7% 11.9%
Mark Godson/Andy 
Parsons2
(8.5)% (5.7)% (8.5)% 3.9%
2.7%
24.1%
1.5%
1.0%
-4.4%
0.0% -51.0%
0.0%
n/a
n/a
n/a
Non-Executive Directors
Jim Brown
6.7%
100%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Michelle Cracknell3
13.5%
n/a
n/a 25.0%
n/a
n/a
0.0%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
John Hastings-Bass3
11.5%
n/a
n/a
0.0%
n/a
n/a
0.0%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Mary Kerrigan
5.3%
n/a
n/a
0.0%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Mary Phibbs
25.3% -100%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Kalpana Shah3
5.0%
n/a
n/a
0.0%
n/a
n/a
0.0%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
1	 All permanent employees (excluding the Executive Directors) of the Group in the UK who were in employment during 2020 and 2023 were selected as the most relevant comparator. 
This was chosen as the listed Company has no employees.
2	 The figures are calculated using remuneration for Mark Godson from 2024 and Andy Parsons for 2020-2023. 
3	 The figures in the table have been adjusted to include a full year’s remuneration for Directors that are appointed part way through a year. 
DIRECTORS’ REMUNERATION REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
120

RELATIVE IMPORTANCE OF SPEND ON PAY (UNAUDITED)
The table below illustrates the relative importance of spend on pay compared to shareholder dividends paid.
Year ended 
31 December 2024
Year ended 
31 December 2023
% difference
Total personnel costs (£m)
149
127
17%
Dividends paid (£m)
23
19
21%
CONSIDERING THE POLICY (UNAUDITED)
The Committee continues to consider the policy against a number of different factors, including maintaining a link with the broader 
remuneration framework to ensure consistency and common practice across the Group. In determining the overall levels of remuneration 
of the Executive Directors, the Committee also pays due regard to pay and conditions elsewhere in the organisation. In particular, the 
Committee takes an active role in approving the remuneration of senior executives, which covers eight roles in addition to the Executive 
Directors across the Group, as well as overseeing the remuneration of Solvency II staff. 
As set out in the UK Corporate Governance Code, the Policy has been viewed in the context of six factors:
•	
Clarity – the policy has a clear objective: to recruit, retain and motivate high-calibre individuals to deliver long-term sustainable 
performance which benefits all stakeholders in a manner which remains well understood by participants.
•	
Simplicity – the policy aligns with standard UK market practice, consisting of an annual bonus plan alongside a single LTIP, keeping 
remuneration structures simple and easy to communicate.
•	
Risk – relevant individual and plan limits prevent excessive outcomes under the annual bonus or LTIP. Regular interaction with the Group 
Chief Risk Officer ensures relevant risk implications are understood when setting or assessing performance targets. Comprehensive 
clawback and malus provisions are in place across all incentive plans and the Committee retains the ability to exercise discretion to 
override formulaic outcomes which are considered inappropriate amidst wider Company performance and the broader stakeholder 
experience.
•	
Predictability – the possible reward outcomes are quantified and reviewed at the outset of the performance period, with potential 
outcomes under different performance scenarios laid out in the ‘Illustrations of 2024 Remuneration Policy’ on page 103 of the 2023 annual 
report.
•	
Proportionality – incentives only pay out if strong performance has been delivered by the Executive Directors against performance 
measures which have a direct link to the KPIs of the business
•	
Alignment to culture – incentive structures incentivise and reward for strong performance in accordance with the Company’s expected 
behaviours and values.
Shareholder views
The Committee engaged with its largest shareholder and the main proxy advisory firms as part of the policy renewal process and were 
comfortable with the policy changes proposed in 2023.
Employee
As explained on page 84, Michelle Cracknell hosted a “take on board” session on remuneration matters with the wider workforce, which 
created an opportunity for colleagues to ask questions and provide feedback.
The full Directors’ Remuneration Policy is set out in the 2022 Annual Report which can be found on our website.
IMPLEMENTATION OF THE REMUNERATION POLICY IN 2025 FOR DIRECTORS (UNAUDITED)
Element
Policy approach
BASE SALARY
David Richardson, CEO: £721,000
Mark Godson CFO £440,000
David Richardson’s and Mark Godson’s salary will increase by 3% and 10% respectively from 1 April 2025, compared 
to 3% awarded to most colleagues (with the salary increase budget available for the wider workforce eligible to be 
considered sitting at 4%).
NON-EXECUTIVE 
DIRECTORS FEES
Board Chair
Basic fee
Additional fee for Senior Independent Director
Additional fee for Committee Chair, Risk and Audit Committees
Additional fee for Committee Chair, all other Committees
£230,000
£65,000
£10,000
£20,000
£15,000
BENEFITS AND 
PENSIONS
The Executive Directors will receive a benefits allowance of £20,000 for 2025 and a Company pension contribution or 
cash in lieu of 10% of salary. All employees are enrolled into the Company Group Life Assurance and Group Income 
Protection schemes.
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Financial Statements

SHORT TERM 
INCENTIVE PLAN 
(“STIP”)
Maximum STIP opportunity remains unchanged at 150% of salary for Executive Directors. 50% of maximum will pay 
out for on-target performance.
The core bonus for 2025 is determined by a balanced scorecard of performance against financial and strategic 
measures. The financial measures are:
•	
40% based on new business profit measure
•	
30% based on underlying operating profit
•	
30% based on new business strain
•	
+-15% Strategic modifier
The strategic measures, which can increase or decrease the bonus pool available (subject always to a maximum 
bonus pool of 100%) are:
•	
“Customer” (customer experience)
•	
“People” (engagement, belonging and gender diversity)
•	
“Operating Efficiency” (reduction in operating cost to revenue)
•	
“Risk” (successfully embedding risk and controls)
The Committee has chosen not to disclose in advance details of the STIP performance targets for the forthcoming 
year as these include items which the Committee considers commercially sensitive. An explanation of bonus pay 
outs and performance achieved will be provided in next year’s Annual Report on remuneration.
40% of any bonus earned will be deferred for three years into awards over shares under the Deferred Share 
Bonus Plan.
LONG TERM INCENTIVE PLAN (“LTIP”)
Awards will be made over shares with a face value of 250% and 175% of salary in 2025 to the CEO and CFO respectively. The awards made in 
2025 will be subject to the conditions below, calculated over the three financial years to 31 December 2027, and will be subject to a further 
two-year post-vesting holding period.
PERFORMANCE CONDITIONS AND TARGETS APPLYING TO THE 2025 LTIP AWARDS
Condition
Weighting
Cash Generation
15%
Relative TSR vs. FTSE 250 (excluding investment trusts)
25%
Return on Equity
45%
Investments into sustainable assets
15%
Each performance condition will have nil vesting for performance below threshold; and will vest between 25% and 100% on a straight-line 
basis for performance between threshold and maximum.
At the date of this report the Committee is still finalising the targets and these will be disclosed in the RNS announcement when the awards are 
granted in March.
APPROVAL
This report was approved by the Board of Directors on 6 March 2025 and signed on its behalf by:
MICHELLE CRACKNELL
Chair, Remuneration Committee 
6 March 2025
DIRECTORS’ REMUNERATION REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
122

The Directors present their report for the financial year 
ended 31 December 2024.
The Strategic report, the Corporate Governance report and the 
Directors’ Remuneration report include information that would 
otherwise be included in the Directors’ report.
The Annual Report contains forward-looking statements, which are 
not guarantees of future performance. Rather, they are based on 
current views and assumptions and involve known and unknown 
risk, uncertainties and other factors that may cause actual results 
to differ from any future results or developments expressed in, or 
implied by, the forward-looking statements. Each forward-looking 
statement speaks only as of the date of that particular statement. 
STRATEGY AND FUTURE DEVELOPMENTS
PRINCIPAL ACTIVITIES AND PERFORMANCE
Just is a specialist UK financial services group focusing on attractive 
segments of the UK retirement income market. Just Group plc 
(the “Company”) is a public company limited by shares and was 
incorporated in England and Wales with the registered number 
08568957. The Company is a holding company. Details of the 
Company’s subsidiaries are set out in note 31.
Commentary on the Group’s strategy and performance in 
the financial year ended 31 December 2024 and likely future 
developments is included in the Strategic report. Our approach to 
stakeholder engagement, including our Section 172 statement, can 
be found in the Strategic report and Corporate Governance report.
GOVERNANCE
CORPORATE GOVERNANCE STATEMENT
The FCA’s Disclosure Guidance and Transparency Rules require a 
corporate governance statement in the Directors’ report to include 
certain information. You can find information that fulfils this 
requirement in this Directors’ report, the Corporate Governance 
report, Board Committee reports, and the Directors’ Remuneration 
report, all of which is incorporated in the Directors’ report 
by reference.
REQUIREMENTS UNDER LISTING RULE 6.6.1
In accordance with Listing Rule 6.6.1, the table below sets 
out the location of the information required to be disclosed, 
where applicable. 
Information
Page number
Interest capitalised by the Group
Not applicable
Publication of unaudited financial 
information
Page 214
Long-term incentive schemes involving one 
director only
Not applicable
Waiver of emoluments by a director
Not applicable
Waiver of any future emoluments by a 
director
Not applicable
Non pre-emptive issues of equity for cash
Not applicable
Non pre-emptive issues of equity for cash in 
relation to major subsidiary undertakings
Not applicable
Parent participation in a placing by a listed 
subsidiary
Not applicable
Contracts of significance involving a director
Not applicable
Contracts of significance involving a 
controlling shareholder
Not applicable
Shareholder waiver of dividends
Share plans page 125
Shareholder waiver of future dividends
Share plans page 125
Agreements with controlling shareholders
Not applicable
ARTICLES OF ASSOCIATION
The Company may make amendments to the Articles of Association 
by way of special resolution of the shareholders in accordance with 
the Companies Act. The Company’s Articles of Association can be 
found at www.justgroupplc.co.uk/about-us/governance. 
GOING CONCERN AND VIABILITY STATEMENT
The Directors are required to assess and report on the 
appropriateness of adoption of the going concern basis of accounting 
over the 12 months from the date of this report in accordance with 
Provision 30 of the UK Corporate Governance Code 2018 (the “Code”). 
In addition, in accordance with Provision 31 of the Code, the Directors 
are required to assess the prospects of the Group and report on 
conclusions reached regarding its longer-term viability.
The going concern and longer-term viability assessments include 
consideration of the Group’s business plan approved by the Board; the 
projected liquidity position of the Company and the Group; ongoing 
impacts of economic stresses; current financing arrangements and 
contingent liabilities; and a range of forecast scenarios with differing 
levels of new business and associated additional capital requirements 
to write anticipated levels of new business.
The Group and its regulated insurance subsidiaries are required to 
comply with the requirements established by the Solvency II Framework, 
and to measure and monitor its capital resources on this basis.
It is fundamental to the Group that the Directors manage and 
monitor the key risks the Group is exposed to, including longevity risk, 
property risk, credit risk, and interest rate risk, so that it can protect 
policyholders and meet their payments when due.
The resilience of the solvency capital position has been tested 
under a range of adverse scenarios, before and after management 
actions within the Group’s control, which considers the possible 
impact on the Group’s business, including stresses to the credit 
quality of assets, mortality and risk-free rates. Eligible own funds 
exceeded the minimum capital requirement in all stressed scenarios 
described above.
Furthermore, the Directors note that in a scenario where the Group 
ceases to write new business, the going concern basis would 
continue to be applicable while the Group continued to service in-
force policies.
Having due regard to these matters and after making appropriate 
enquiries, the Directors confirm that they consider it appropriate to 
prepare the financial statements on the going concern basis.
The longer-term viability statement, as required by the Code, has been 
undertaken for a period of five years in line with the Group’s business 
planning horizon. It is in the Strategic report on page 65.
THE BOARD
DIRECTORS
The Directors who served during the year and up to the date of this 
report are set out below.
•	
John Hastings-Bass, Chair
•	
James Brown (known as Jim Brown) 
•	
Michelle Cracknell
•	
Mark Godson 
•	
Mary Kerrigan
•	
Mary Phibbs 
•	
David Richardson
•	
Kalpana Shah (resigned on 1 March 2025)
The biographies of the Directors in office as at the date of this report 
can be found on pages 72 to 74. The rules governing the appointment 
and retirement of Directors are set out in the Company’s Articles of 
Association and all appointments are made in accordance with the 
Code. All current Directors will retire and stand for election or re-
election at the 2025 Annual General Meeting (“AGM").
DIRECTORS’ REPORT
123
Strategic Report
Governance
Financial Statements

SECRETARY
Simon Watson is the Group Company Secretary of Just Group plc 
and can be contacted at the Company’s Registered Office, details 
of which are on page 218.
DIRECTORS’ POWERS
The Board is responsible for the management of the business of 
the Company and may exercise all powers of the Company subject 
to the provisions of the Company’s Articles of Association and 
relevant legislation.
DIRECTORS’ INSURANCE AND INDEMNITIES
The Directors and Officers of the Company benefit from an indemnity 
provision in the Company’s Articles of Association against any liability 
they may incur in relation to the Company’s affairs, subject to the 
provisions of the Companies Act 2006 as amended. Each Director 
of the Company benefits from a deed of indemnity in respect of the 
costs of defending claims against them and third party liabilities, 
the terms of which are in accordance with the Companies Act 
2006 as amended. Such qualifying third party indemnity provision 
remains in force at the date of this report. Directors’ and Officers’ 
liability insurance cover was maintained throughout the year at the 
Company’s expense and remains in force at the date of this report. 
DIRECTORS’ INTERESTS
The interests of Directors and their connected persons in the ordinary 
shares of the Company as disclosed in accordance with the Listing 
Rules of the Financial Conduct Authority (the “Listing Rules”) are 
as set out in the Directors’ Remuneration report and details of the 
Directors’ long-term incentive awards are also set out on pages 114 
to 115. 
CONFLICTS OF INTEREST
The Board has established procedures for the management of 
potential or actual conflicts of interest of the Directors in accordance 
with the Companies Act 2006 and the Company’s Articles of 
Association. All Directors are responsible for notifying the Group 
Company Secretary and declaring at each Board meeting any 
new actual or potential conflicts of interest. The Directors are also 
responsible for declaring any existing conflicts of interest which are 
relevant to transactions to be discussed at each Board meeting. 
If a conflict is deemed to exist, the relevant Director will excuse 
themselves for discussions relating to that conflict. None of the 
Directors had a material interest in any significant contract with the 
Company or with any Group undertaking during the year.
SHAREHOLDERS
ANNUAL GENERAL MEETING
The Company’s AGM in respect of the financial year ended 
31 December 2024 will be held at 10.00am on Thursday 8 May 2025 
at 1 Angel Lane, London EC4R 3AB. More information about the 
2025 AGM can be found in the Notice of Meeting which will be made 
available to shareholders separately. 
RESULTS AND DIVIDENDS
The financial statements set out the results of the Group and the 
Company for the year ended 31 December 2024 and are shown on 
pages 139 to 215.
The Board is recommending a final dividend for the year ended 
31 December 2024 of 1.8 pence per ordinary share (2023: 1.5 pence). 
Subject to approval by shareholders at the Company’s 2025 AGM, the 
Company will pay the final dividend on 14 May 2025 to shareholders 
on the register of members at the close of business on 11 April 2025.
The final dividend resolution provides that the Board may cancel the 
dividend and, therefore, payment of the dividend at any time before 
payment, if it considers it necessary to do so for regulatory capital 
purposes. You can find detailed explanations about this in the Notice 
of Meeting for the 2025 AGM.
SHARE CAPITAL
ORDINARY SHARE CAPITAL
As at 31 December 2024, the Company had an issued share capital of 
1,038,702,932 ordinary shares of 10 pence each, all fully paid up and 
listed on the equity shares of commercial companies segment of the 
London Stock Exchange. No shares are held in treasury. 
The holders of the ordinary shares are entitled to receive notice of, 
attend and speak at general meetings including the AGM, to appoint 
proxies and to exercise voting rights. The shares are not redeemable. 
The share price on 31 December 2024 was 162.40 pence. 
Further information relating to the Company’s issued share capital 
can be found in note 19.
RESTRICTED TIER 1 NOTES
The Company has £325m of Restricted Tier 1 notes (“Notes”) in issue. 
The Notes are convertible into equity in certain circumstances. The 
circumstances in which the Notes may convert into ordinary shares 
would be limited to a “trigger event”. A trigger event may only 
occur if the Board determines in consultation with the Prudential 
Regulation Authority that it has ceased to comply with its capital 
requirements under Solvency II in a significant way. This may occur 
if the amount of capital held by the Group fails to comply with its 
capital requirements for a continuous period of three months, or if 
the Group fails to comply with other minimum capital requirements 
applicable to it. Only if a trigger event occurs would any Notes 
convert into ordinary shares. The holders of the Notes do not have 
the right or option to require conversion of the Notes. On a change 
of control, the Notes may also be convertible into equity in an entity 
other than the Company where the acquiror is an approved entity 
(being an entity which has in issue ordinary share capital which is 
listed or admitted to trading on a regulated market) and the new 
conversion condition (as set out therein) is satisfied. Otherwise the 
Notes may be written down to zero.
Further information relating to the Company’s Notes can be found in 
note 21.
SHARE CAPITAL AUTHORITIES
The Company’s Articles of Association specify that, subject to the 
authorisation of an appropriate resolution passed at a general 
meeting of the Company, Directors can allot relevant securities under 
Section 551 of the Companies Act 2006 up to the aggregate nominal 
amount specified by the relevant resolution. In addition, the Articles 
of Association state that the Directors can seek authority from 
shareholders at a general meeting of the Company to allot equity 
securities for cash, without first being required to offer such shares to 
existing ordinary shareholders in proportion to their existing holdings 
under Section 561 of the Companies Act 2006, in connection with a 
rights issue and in other circumstances up to the aggregate nominal 
amount specified by the relevant resolution. 
The Directors were granted the following authorities at the 2024 AGM 
held on 7 May 2024:
•	
to allot ordinary shares in the Company up to a maximum 
aggregate nominal amount of £69,246,862;
•	
to allot equity securities for cash on a non pre-emptive basis up to 
an aggregate nominal amount of £10,387,029 and further granted 
an additional power to disapply pre-emption rights representing a 
further 10% only to be used in specified circumstances;
•	
to make market purchases of up to an aggregate of 103,870,293 
ordinary shares, representing approximately 10% of the 
Company’s issued ordinary shares as of 11 March 2024; and
•	
to allot ordinary shares in the Company and to grant rights to 
subscribe for or to convert any security into ordinary shares in 
the Company, on a non pre-emptive basis, up to an aggregated 
nominal amount of £50,000,000 in relation to any issue(s) by the 
Company or any subsidiary undertaking of the Company (together 
the “Group”) of contingent convertible securities. 
DIRECTORS’ REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
124

No shares were issued by the Company during 2024 (2023: nil). No 
shares were purchased by the Company during the year (2023: nil). 
The Directors propose to renew the above-mentioned authorities at 
the 2025 AGM for a further year.
OTHER SECURITIES CARRYING SPECIAL RIGHTS
No person holds securities in the Company carrying special rights 
with regard to control of the Company. 
RESTRICTIONS ON TRANSFER OF SHARES AND VOTING
The Company’s Articles of Association do not contain any specific 
restrictions on the size of a holding or on the transfer of shares, 
except that certain restrictions may from time to time be imposed 
by laws and regulations (for example, the Market Abuse Regulation 
(“MAR”) and insider trading law) or pursuant to the Listing Rules 
whereby the Directors and certain employees of the Company require 
clearance from the Company to deal in the Company’s ordinary 
shares. The Directors are not aware of any agreements between 
holders of the Company’s shares that may result in restrictions on 
the transfer of securities of voting rights. 
No person has any special rights with regard to the control of the 
Company’s share capital and all issued shares are fully paid. This 
is a summary only and the relevant provisions of the Articles of 
Association can be consulted if further information is required. 
SHARE PLANS
The Group operates a number of share-based incentive plans that 
provide the Company’s ordinary shares to participants at exercise 
of share options upon vesting or maturity. The plans in operation 
include the Just Group plc Long Term Incentive Plan (“LTIP”), the 
Just Group plc Deferred Share Bonus Plan (“DSBP”), Just Group plc 
Sharesave Scheme (“SAYE”), and the Just Retirement Group plc 
Share Incentive Plan (“SIP”). Details of these plans are set out in the 
Directors’ Remuneration report and in note 9.
The rules for the Company’s LTIP, DSBP and SAYE were adopted 
by shareholders at the 2023 AGM. They each have a ten-year life 
expiring in May 2033. The Directors propose to renew the SIP at the 
2025 AGM.
Awards under the LTIP, DSBP and SAYE are satisfied by using either 
newly issued shares or shares purchased in the market, which are 
held in the employee benefit trust (“EBT”). The trustee does not 
register votes in respect of these shares and has waived the right to 
receive any dividends. 
During the 12 months to 31 December 2024, no ordinary shares were 
issued to employees in satisfaction of the exercise of share options 
under the SAYE (2023: nil). No shares were issued to the EBT or to 
employees in respect of other plans during the year (2023: nil).
SUBSTANTIAL SHAREHOLDINGS
The table below shows the holdings of the major shareholders in the Company’s issued ordinary share capital, as at 31 December 2024 and as 
at 6 March 2025, as notified in accordance with the provisions of Chapter 5 of the FCA’s Disclosure Guidance and Transparency Rules. It should 
be noted that these holdings may have changed since the Company was notified. However, notification of any change is not required until the 
next notable threshold is crossed.
Shareholder
Ordinary 
shareholdings 
at 31 Dec 2024
% of capital
Ordinary 
shareholdings 
at 6 Mar 20251
% of capital
Fidelity International
57,253,643
5.51
57,253,643
5.51
Blackrock, Inc.
–
–
55,621,695
5.34
JPMorgan Asset Management Holdings Inc.
 –
–
53,096,902
 5.11
Schroders plc
52,147,535
5.02
52,147,535
5.02
Janus Henderson Group plc
51,931,621
4.99
51,931,621
4.99
Baillie Gifford
51,895,600
4.99
51,895,600
4.99
Aegon N.V.
51,584,569
4.97
51,584,569
4.97
Lombard Odier Asset Management (Europe) Ltd
51,361,808
4.94
51,361,808
4.94
Ameriprise
50,857,090
4.90
50,857,090
4.90
AXA Investment
49,615,299
4.78
49,615,299
4.78
Credit Suisse Group AG
 40,054,845
3.86
40,054,845
3.86
1 The last practicable date prior to publication of the Annual Report.
BUSINESS RELATIONSHIPS
The Board is committed to foster the Company’s business relationships with suppliers, customers and other stakeholders. Details on 
how the Board engages with our principal suppliers and customers, as well as other stakeholders can be found in the Relationships with 
stakeholders report.
MODERN SLAVERY
The Directors are committed to combatting modern slavery and human trafficking in all its forms. Just takes a zero tolerance approach to 
modern slavery within our workforce and the same is expected from suppliers. In compliance with Section 54(1) of the Modern Slavery Act 
2015, the Company’s modern slavery statement, approved by the Board, is available to view on our website at www.justgroupplc.co.uk. 
125
Strategic Report
Governance
Financial Statements

EMPLOYEES
EQUAL OPPORTUNITIES EMPLOYMENT
Just is an equal opportunities employer and has policies in place 
to ensure decisions on recruitment, development, promotions and 
other employment-related issues are made solely on the grounds 
of individual ability, achievement, expertise and conduct. These 
principles are operated on a non-discriminatory basis, without regard 
to race, nationality, culture, ethnic origin, religion, belief, gender, 
sexual orientation, age, disability or any other reason not related 
to job performance or prohibited by applicable law.
We are a Disability Confident Committed employer and our 
recruitment process ensures we give full and fair consideration 
to applications made by those who are neurodivergent or have a 
disability, and any reasonable adjustments are made as required 
during the recruitment process to ensure all applicants have the 
same opportunity to demonstrate their skills. If an employee were 
to become disabled during their employment with the Group, 
support for continued employment would be provided and 
workplace adjustments made as appropriate in respect of their 
duties and working environment. 
EMPLOYEE ENGAGEMENT AND COMMUNICATION
Employee engagement and creating a sense of belonging remained 
key priorities in 2024. Our people continue to be galvanised around 
our strong purpose of helping people achieve a better later life, 
and we are harnessing their appetite to be more ambitious in what 
they do and how they do it. During the year we evolved our Just 
behaviours, co-creating with colleagues across the organisation, 
as part of enabling our growth strategy. 
We have continued with our well-defined communication and 
engagement programme so that all colleagues understand our 
organisation’s strategy and goals and the role they play in achieving 
them. This includes quarterly Group CEO town hall business updates, 
regular emails to all colleagues, videos and news items on our 
intranet. We seek feedback on our activities to ensure that they are 
as valuable as possible.
We regularly monitor the engagement of our colleagues and their 
views on matters that are important to them. During the year, 
colleagues were asked to complete two employee engagement 
surveys and we put in place specific and tangible actions as a result 
of the feedback. 
Performance-based pay rewards colleagues for the achievement 
of strategic business objectives and upholding our cultural, 
conduct and behavioural expectations. In addition, alignment 
with shareholder interest is provided through offering employee 
share plans to all employees. 
Further information regarding colleague engagement and how the 
Directors have engaged with colleagues, including the impact on 
decision making, is included in the Strategic report and Governance 
in Operation report. 
EMPLOYEE DIVERSITY
The Company is committed to building a diverse workforce and 
inclusive culture, and we collect data to monitor our progress 
in achieving our diversity targets. As at 31 December 2024, Just 
employed 724 males (53%), 651 females (47%) and <1% under other 
categories. We have increased gender diversity at senior levels 
(grade 14+, 13% of colleagues) by six percentage points to 39% 
females. As a signatory to the Women in Finance Charter, we have 
updated our target to state that 40% of our most senior population 
(Executive Committee and their direct reports) will be female by 
the end of 2026. As at 31 December 2024, 47% of this population 
were female. As a signatory to the Race at Work Charter, we are 
committed to ensuring our workforce is representative of the ethnic 
composition of the broader UK population. We have set an ethnicity 
target that more than 16% of our most senior population (recently 
updated to align with the new approach to gender reporting i.e. 
Executive Committee and their direct reports) will be ethnically 
diverse by the end of 2026. As at 31 December 2024, 16% of this 
population were ethnically diverse and we remain committed to 
maintaining progress against this target. 
Further information on colleagues, culture and diversity can be found 
in the Colleagues and culture report. 
BOARD AND EXECUTIVE MANAGEMENT DIVERSITY
The Governance in Operation report includes the Group’s data on 
the gender identity or sex and ethnic diversity of the Board and 
executive management as at 31 December 2024, the reference date, 
in accordance with the Listing Rules requirements. Details of the 
Board’s diversity, equity, inclusion and belonging policy and targets 
can be found in the Nomination and Governance Committee report. 
AUDITOR
DISCLOSURE OF INFORMATION TO THE AUDITOR
Each Director of the Company at the date of this Directors’ report has 
confirmed that, so far as they are aware, there is no relevant audit 
information of which the Company’s external auditor is unaware. 
Each Director has taken all the steps that they ought to have taken as 
a Director in order to make themselves aware of any relevant audit 
information and to establish that the Company’s external auditor is 
aware of that information. This confirmation is given and should be 
interpreted in accordance with the provisions of Section 418 of the 
Companies Act 2006.
AUDITOR APPOINTMENT
PwC has expressed its willingness to continue in office as the 
external auditor of the Group. A resolution to reappoint PwC will be 
proposed at the 2025 AGM. An assessment of the effectiveness and 
recommendation for reappointing PwC can be found in the Group 
Audit Committee report. 
DIRECTORS’ REPORT continued
Just Group plc  |  Annual Report and Accounts 2024
126

RESEARCH AND DEVELOPMENT
The Group is involved in a range of innovative projects and 
programmes, which are designed to support the fulfilment of our 
strategic objectives. A number of these projects and programmes 
are referred to in the Strategic report. 
ENVIRONMENT AND EMISSIONS
In accordance with Listing Rule 6.6.6R(8), climate-related financial 
disclosures consistent with the Task Force on Climate-related 
Financial Disclosures (“TCFD”) recommendations and recommended 
disclosures are contained in the Sustainability TCFD section on 
pages 40 to 53 and in the Risk Management section on pages 65 to 
67. Information on the Group’s greenhouse gas emissions, energy 
consumption and efficiency during 2024 are also included in the 
Sustainability TCFD section on pages 40 to 42. In preparing the TCFD 
disclosures, the Group has considered the guidance for all sectors 
and supplemental guidance for insurance companies within the TCFD 
Annex “Implementing the Recommendations of the Task Force on 
Climate-related Financial Disclosures”.
OTHER DISCLOSURES
CHANGE OF CONTROL PROVISIONS
There are various agreements that take effect, alter or terminate 
upon a change of control of the Company, such as commercial 
contracts, bank loan agreements and property lease arrangements. 
None of these agreements are considered significant in terms of 
their impact on the Group’s business as a whole. All the Company’s 
employee share incentive plans contain provisions relating to a 
change of control. Outstanding awards would typically vest and 
become exercisable. This is subject to satisfying any performance 
conditions, and normally with an additional time-based pro-rata 
reduction where performance conditions apply, and with approval 
from the Remuneration Committee. 
FINANCIAL INSTRUMENTS
The Group does not currently apply hedge accounting although 
it applies asset and liability matching and hedging strategies to 
limit its exposure to interest rate risk and market risk arising from 
the Group’s financial instruments and insurance contracts. The 
Group holds a portfolio of UK Government bonds (“Gilts”) that act 
as an economic hedge to liabilities that do not expose the IFRS 
balance sheet to interest rate movements. Details of the Group’s 
exposure to risk management is included in the Strategic report 
and note 28 to the financial statements. Details of the derivatives 
held for risk management purposes are included in note 26 to the 
financial statements.
OVERSEAS BRANCHES
The Company does not have any overseas branches within the 
meaning of the Companies Act 2006.
POLITICAL DONATIONS AND EXPENDITURE
No political donations were made, or political expenditure incurred, 
by the Company and its subsidiaries during the year (2023: nil).
RELATED PARTY TRANSACTIONS
Related party transactions are set out in note 32 to the financial 
statements. 
POST BALANCE SHEET EVENTS
Details of post balance sheet events are set out in note 34 to the 
financial statements.
The Directors’ report has been approved by the Board and is signed 
on its behalf by:
SIMON WATSON
Group Company Secretary
6 March 2025
127
Strategic Report
Governance
Financial Statements

The Directors are responsible for preparing the Annual Report and 
financial statements in accordance with applicable UK law and 
regulations. 
Company law requires the Directors to prepare Group and Parent 
Company financial statements for each financial year. Under that law 
they have elected to prepare both the Group and Parent Company 
financial statements in accordance with UK-adopted International 
Accounting Standards in conformity with the requirements of the 
Companies Act 2006. 
Under company law, the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Parent Company, and 
of their profit or loss for that period. 
In preparing each of the Group and Parent Company financial 
statements, the Directors are required to:
•	
select suitable accounting policies and then apply 
them consistently;
•	
make judgements and estimates that are reasonable 
and prudent; 
•	
present information, including accounting policies, in a 
manner that provides relevant, reliable, comparable and 
understandable information;
•	
state whether they have been prepared in accordance with 
applicable UK-adopted International Accounting Standards;
•	
assess the Group and Parent Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going 
concern; and
•	
use the going concern basis of accounting unless they either 
intend to liquidate the Group or the Parent Company or to cease 
operations, or have no realistic alternative but to do so.
The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Parent Company’s 
and Group’s transactions, and disclose with reasonable accuracy at 
any time the financial position of the Parent Company and the Group, 
and enable them to ensure that the financial statements comply 
with the Companies Act 2006. They are responsible for such internal 
control as they determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, 
whether due to fraud or error, and have general responsibility for 
taking such steps as are reasonably open to them to safeguard 
the assets of the Group and to prevent and detect fraud and 
other irregularities. 
Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic report, Directors’ report, 
Directors’ Remuneration report and Corporate Governance statement 
that comply with that law and those regulations. 
The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. Legislation in the UK governing the preparation and 
dissemination of financial statements may differ from legislation 
in other jurisdictions. 
DIRECTORS’ RESPONSIBILITY STATEMENT
The Directors confirm to the best of their knowledge that:
•	
the financial statements, prepared in accordance with the 
relevant financial reporting framework, give a true and fair view 
of the assets, liabilities, financial position and profit or loss of the 
Company and the undertakings included in the consolidation 
taken as a whole;
•	
the Annual Report, including the Strategic report, includes a fair 
review of the development and performance of the business and 
the position of the Company and undertakings included in the 
consolidation taken as a whole, together with a description of the 
principal risks and uncertainties that they face; and
•	
the Annual Report and the financial statements, taken as a 
whole, are fair, balanced and understandable and provide the 
information necessary for shareholders to assess the Company’s 
position, performance, business model and strategy.
The Strategic report contains certain forward-looking statements 
providing additional information to shareholders to assess the 
potential for the Company’s strategies to succeed. Such statements 
are made by the Directors in good faith, based on the statements 
available to them up to the date of their approval of this report, and 
should be treated with caution due to the inherent uncertainties 
underlying forward-looking information. 
Neither the Company nor the Directors accept any liability to any 
person in relation to the Annual Report and financial statements 
except to the extent that such liability could arise under English law. 
By order of the Board
DAVID RICHARDSON
Group Chief Executive Officer
MARK GODSON
Group Chief Financial Officer
6 March 2025
DIRECTORS’ RESPONSIBILITIES
Just Group plc  |  Annual Report and Accounts 2024
128

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS
Opinion
In our opinion, Just Group plc’s Group financial statements and Company financial statements (the “financial statements”):
•	
give a true and fair view of the state of the Group’s and of the Company’s affairs as at 31 December 2024 and of the Group’s profit and 
the Group’s and Company’s cash flows for the year then ended;
•	
have been properly prepared in accordance with UK-adopted international accounting standards as applied in accordance with the 
provisions of the Companies Act 2006; and
•	
have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements, included within the Annual Report and Accounts 2024 (the “Annual Report”), which comprise: 
the Consolidated and Company statements of financial position as at 31 December 2024; the Consolidated statement of comprehensive 
income for the year then ended; the Consolidated and Company statements of changes in equity for the year then ended and the 
Consolidated and Company statements of cash flows for the year then ended; and the notes to the financial statements, comprising 
material accounting policy information and other explanatory information.
Our opinion is consistent with our reporting to the Group Audit Committee.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We 
believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our 
other ethical responsibilities in accordance with these requirements.
To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided.
Other than those disclosed in note 3(b), we have provided no non-audit services to the Company or its controlled undertakings in the period 
under audit.
Our audit approach
Context
The Group is predominantly based in the United Kingdom and writes business across four main product lines, being Defined Benefit 
De-risking Solutions, Guaranteed Income for Life Solutions, Lifetime Mortgages and Care Plans. The Group has two regulated insurance 
companies, Just Retirement Limited and Partnership Life Assurance Company Limited, in addition to other financial services companies. 
In planning our audit, we met with the Group Audit Committee and members of management across the Group to discuss and understand 
business developments during the year, and to understand their perspectives on associated business risks. We used this insight and our 
knowledge of the Group and our industry experience when forming our own views regarding the audit risks and as part of developing our 
planned audit approach to address those risks. Given the activities of the Group, we have built a team with the relevant industry experience 
and technical expertise.
Overview
Audit scope
•	
Our audit scope has been determined to provide coverage of all material financial statement line items.
•	
Three reporting components were subject to full scope audits and we performed an audit of specific account balances for a further 
five components.
Key audit matters
•	
Valuation of insurance contract liabilities (Group).
•	
Valuation of insurance contract liabilities – Annuitant mortality assumptions (Group).
•	
Valuation of insurance contract liabilities – Credit default assumptions for illiquid assets (Group).
•	
Valuation of insurance contract liabilities – Expense assumption (Group).
•	
Valuation of certain hard to value investments (Group).
•	
Valuation of the Company’s investments in Group undertakings (Company).
Materiality
•	
Overall Group materiality: £29,920,000 (2023: £26,860,000) based on 1% of Total Equity plus net of tax contractual service margin (CSM).
•	
Overall Company materiality: £12,610,000 (2023: £12,755,000) based on 1% of Total Equity.
•	
Performance materiality: £22,440,000 (2023: £20,145,000) (Group) and £9,457,500 (2023: £9,566,000) (Company).
The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.
INDEPENDENT AUDITORS’ REPORT
to the members of Just Group plc
   Strategic Report | Governance | Financial Statements | 129 

INDEPENDENT AUDITORS’ REPORT continued
to the members of Just Group plc
Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures 
thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters.
This is not a complete list of all risks identified by our audit.
Valuation of insurance contract liabilities and reinsurance assets and liabilities – Implementation of IFRS 17: Judgements, new models and 
data flows, which was a key audit matter last year, is no longer included because IFRS 17 has been fully implemented as of 31 December 
2023. Otherwise, the key audit matters below are consistent with last year.
Key audit matter
How our audit addressed the key audit matter
Valuation of insurance contract liabilities (Group)
Refer to Group Audit Committee Report, Accounting policy 
1.7 Insurance contracts and note 22 Insurance contracts 
and related reinsurance.
The inherent uncertainty involved in setting the 
assumptions used to determine the insurance liabilities 
represents a significant area of management 
judgement for which small changes in assumptions can 
result in material impacts to the valuation of these 
liabilities. As part of our consideration of the entire set 
of assumptions, we focused particularly on annuitant 
mortality assumptions, credit default risk assumptions 
and expense assumptions as these are considered the 
most significant and judgemental.
We performed the following audit procedures to test the valuation of insurance 
contract liabilities (including best estimate liabilities, risk adjustment and 
contractual service margin):
•	 Tested the design and operating effectiveness of the controls in place over 
the determination of the insurance contract liabilities, including those 
relating to model inputs, model operation and extraction and consolidation 
of results from the actuarial model; 
•	 Tested the design and operating effectiveness of controls related to 
policyholder data used in the valuation of insurance contract liabilities;
•	 For a sample, agreed policyholder data used in the actuarial models to 
source documentation;
•	 Using our actuarial specialist team members, we applied our industry 
knowledge and experience to assess the appropriateness of the 
methodology, models and assumptions used against recognised actuarial 
practices. This included consideration of the reasonableness of assumptions 
against actual historical experience, and the appropriateness of any 
judgements applied, including if there was any indication of 
management bias;
•	 Performed testing over the calculations in the liability cash flow model. 
This included testing of changes made during the year, risk-based audit 
procedures to independently test certain cashflows at regular intervals and 
testing of analysis of change in modelled results, to assess whether the 
model continues to operate as expected;
•	 Tested the derivation of the current, new business and annual locked in 
discount rates used to discount the insurance contract liabilities; 
•	 Used the results of an independent PwC annual benchmarking survey 
of assumptions to further challenge the assumption setting process by 
comparing certain assumptions used relative to the Group’s industry peers 
(where available and applicable); and
•	 Tested the disclosures made by management in the financial statements. 
Further details on the specific procedures performed over each of the identified 
key assumptions are included in the below sections of our Key Audit Matters. 
Based on the work performed and the evidence obtained, we consider the 
assumptions used for valuation of insurance contract liabilities to 
be appropriate.
130 | Just Group PLC | Annual Report and Accounts 2024

Key audit matter
How our audit addressed the key audit matter
Valuation of insurance contract liabilities – Annuitant 
mortality assumptions (Group)
Refer to Group Audit Committee Report, Accounting policy 1.7 
Insurance contracts and note 22 Insurance contracts and 
related reinsurance.
Annuitant mortality assumptions are an area of 
significant management judgement due to the inherent 
uncertainty involved. Annuity liabilities are sensitive to 
the choice of best estimate annuitant mortality 
assumptions due to the large volume of annuity 
business. The best estimate annuitant mortality 
assumption has two main components:
1) Base mortality assumptions
This part of the assumption is mainly driven by internal 
experience analyses, but judgement is also required. For 
example, in determining the most appropriate 
granularity at which to carry out the analysis; the time 
window used for historic experience, or whether data 
should be excluded from the analysis; and in selecting 
an appropriate industry mortality table to which 
management overlays the results of the 
experience analysis.
2) Rate of future mortality improvements
This part of the assumption is more subjective given the 
lack of data and the uncertainty over how life 
expectancy will change in the future. The allowance for 
future mortality improvements is inherently subjective, 
as improvements develop over long timescales and 
cannot be captured by analysis of internal 
experience data.
The extent to which mortality rates may remain 
elevated in future, as a result of COVID-19 and other 
trends in the UK, is subject to considerable uncertainty. 
Judgement is required in estimating the allowance for 
expected high future mortality rates in the long term. 
The Continuous Mortality Investigation Bureau provides 
mortality projection models which are widely used 
throughout the industry and contain a standard core set 
of assumptions calculated by the CMIB based on the 
most recent available population data.
Risk adjustment for longevity risk 
In addition, under IFRS 17, an allowance for risk in 
excess of the best estimate and representing the view of 
compensation for non-financial risk that management 
require is held (known as the risk adjustment). The 
primary component of the risk adjustment is annuity 
mortality risk and the selection of the distribution and 
associated stresses is a matter of judgement.
We performed the following audit procedures to test the annuitant mortality 
assumptions (including base mortality assumptions, rate of future mortality 
improvements and the risk adjustment): 
•	 Tested the design and operating effectiveness of controls in place over the 
performance of annuitant mortality experience analysis studies, approval of 
the proposed assumptions and implementation within the actuarial model;
•	 Tested the reasonableness of the methodology used to perform the annual 
experience studies. This involves the assessment of key judgements with 
reference to relevant rules, actuarial guidance and by applying industry 
knowledge and experience;
•	 Tested completeness and accuracy of experience analysis data. For a sample, 
agreed experience analysis data used to source documentation;
•	 Assessed the appropriateness of expert judgments used in the development 
of the mortality improvement assumptions, including the selection and 
parameterisation of the CMI model (e.g. the choice of the smoothing 
parameter, initial rate, long term rate and tapering at older ages);
•	 Assessed management’s considerations in relation to the long term impacts 
of COVID-19 and other trends in the UK on results of experience analysis and 
in the allowance made for potential changes in current and future expected 
rates of annuitant mortality;
•	 Assessed management’s risk adjustment methodology relative to the 
compensation required by management for non-financial risk, including the 
selected confidence level and calibration, and the impact of Partnership Life 
Assurance Company Limited (PLACL) being on the PRA-approved Solvency II 
internal model, as well as testing management’s controls over the processes; 
and
•	 Compared the annuitant mortality assumptions selected by management 
against those adopted by peers using our annual benchmarking survey of the 
market (to the extent available).
Based on the work performed and the evidence obtained, we consider the 
assumptions used for annuitant mortality to be appropriate.
   Strategic Report | Governance | Financial Statements | 131 

INDEPENDENT AUDITORS’ REPORT continued
to the members of Just Group plc
Key audit matter
How our audit addressed the key audit matter
Valuation of insurance contract liabilities – Credit 
default assumptions for illiquid assets (Group)
Refer to Group Audit Committee Report, Accounting policy 
1.7 Insurance contracts and note 22 Insurance contracts 
and related reinsurance.
The Group, as permitted by IFRS 17 derives the discount 
rate for calculating the insurance contract liabilities 
(future cash flows and risk adjustment) is determined 
using a ‘top-down’ approach. In this approach the 
discount rate is set using the yield on a reference 
portfolio of assets (based on the actual assets held) 
with explicit deductions for both expected and 
unexpected credit default risk. 
The credit default assumptions are also used to 
determine the locked-in discount rate based on the 
target asset mix for new business written in the period 
(applicable to the contractual service margin). 
This is a key audit matter because the Group’s asset 
portfolio includes a material amount of illiquid assets 
for which the determination of credit default 
assumptions, including consideration of expected and 
unexpected default risk, requires a significant level of 
expert judgement.
We performed the following audit procedures to test the credit 
default assumptions: 
•	 Tested the design and operating effectiveness of controls over 
management’s analysis of change in discount rate (including credit default 
assumptions);
•	 Tested change controls around the implementation of the credit default 
assumptions within the various tools used for current and locked-in discount 
rates for new business written in the period; 
•	 Tested accuracy of asset data used to determine credit default assumptions.
For a sample, agreed asset data used to source documentation and/or 
market information;
•	 Tested the methodologies used to derive the assumptions (including 
expected and unexpected risk) with reference to relevant rules and actuarial 
guidance and by applying our industry knowledge and experience. This also 
included analysis of any impact of the Solvency II Matching Adjustment 
Attestation on the credit default assumptions under IFRS 17;
•	 Tested significant assumptions used by management against market 
observable data (to the extent available and relevant) and our experience of 
market practices. We have also considered the impact of current economic 
conditions on levels of expected and unexpected credit default risk; 
•	 Performed procedures to obtain comfort over the appropriateness of asset
credit ratings. This included engaging our valuation experts to assess the 
appropriateness of the methodology and assumptions used for a sample of 
assets, and testing management’s oversight, review and challenge of ratings 
provided by external asset managers; and
•	 Compared the assumptions selected against those adopted by peers using
our independent annual benchmarking survey of the market assumptions 
(to the extent available).
Based on the work performed and the evidence obtained, we consider the 
assumptions used for credit default risk to be appropriate.
Valuation of insurance contract liabilities – Expense 
assumption (Group)
Refer to Group Audit Committee Report, Accounting policy 
1.7 Insurance contracts and note 22 Insurance contracts 
and related reinsurance.
Future maintenance expenses and expense inflation 
assumptions are used in the measurement of the 
insurance contract liabilities. The assumptions reflect 
the expected future expenses that will be required to 
maintain the in-force policies at the balance sheet date, 
including an allowance for project costs and 
future inflation. 
In addition, acquisition expenses are also relevant in 
determining the contractual service margin component 
of the insurance contract liabilities at point of sale. 
The assumptions used require judgement, particularly 
with respect to the allocation of expenses between 
acquisition, maintenance and other.
We performed the following audit procedures to test the expense assumptions:
•	 Tested the design and operating effectiveness of controls related to the 
expense assumption process;
•	 Assessed the methodology used by management to derive the assumptions 
with reference to relevant rules and actuarial guidance and by applying our 
industry knowledge and experience;
•	 Tested the completeness and accuracy of the total cost base and allocation
of expenses to the appropriate cost centre;
•	 Assessed the appropriateness of significant judgements in application of the 
methodology, including excluded costs (for example, due to costs either not 
relating to the insurance business or being non-recurring in nature), expected 
future improvements in efficiency, and the allocation of expenses between 
acquisition and maintenance and to products. This assessment also 
considered the appropriateness of the treatment of non-discretionary 
project spend where we expect these costs to be included in the ongoing 
cost base;
•	 Assessed the appropriateness of the rate at which expenses are assumed to
inflate in the future, taking into account current and future market 
expectations of both price and earnings inflation; and
•	 Tested the policy counts used in the derivation of per policy expense 
assumptions and considered whether any adjustments are required to reflect 
changes in future expected policy volumes, for example, to allow for 
diseconomies of scale.
Based on the work performed and the evidence obtained, we consider the 
expense assumptions to be appropriate.
132 | Just Group PLC | Annual Report and Accounts 2024

Key audit matter
How our audit addressed the key audit matter
Valuation of certain hard to value investments (Group)
Refer to Group Audit Committee Report, Accounting policy 
1.13 Financial investments and note 16 Fair value of 
financial assets and liabilities.
The valuation of the investment portfolio involves 
judgement and continues to be an area of inherent risk. 
The valuation risk is not uniform for all investment types 
and is greatest for certain hard to value assets 
categorised as level 3 under the fair value methodology. 
This is due to the level of complexity involved and the 
significant judgement required in the selecting and 
applying of key assumptions and unobservable inputs, 
and the resulting sensitivities on the reported amounts.
The asset classes that we consider for this risk are:
1.	 Lifetime mortgages (LTM);
2.	 Loans secured by commercial mortgages;
3.	 Long income real estate (which includes 
residential ground rents); and
4.	 Other illiquid debt instruments. 
The setting of voluntary redemptions (persistency), as 
well as key economic assumptions, applied in the 
valuation of LTMs (including current property values, 
house price inflation and volatility) are impacted by the 
uncertainty in the current economic environment.
We performed the following audit procedures in respect of Lifetime Mortgages:
•	 Tested the design and operating effectiveness of controls related to the 
accuracy and completeness of data used in the modelling of LTMs;
•	 For a sample of mortgages, agreed data used in the modelling of LTMs to 
policyholder documentation;
•	 Tested the design and operating effectiveness of controls in place over the 
determination of the valuation of LTMs, including those relating to model 
inputs, model operation and extraction and consolidation of results from the 
valuation models;
•	 Engaged our actuarial specialists, applied our industry knowledge and 
experience to assess the appropriateness of the methodology, models and 
assumptions used to assess the allowance for the no negative Equity 
Guarantee (nnEG) against recognised actuarial practices, including any 
changes made during the year, taking into account the impact of current 
economic conditions;
•	 Performed testing over the actuarial model calculations relating to the nnEG 
and tested the analysis of change in modelled results, to assess whether the 
model continues to operate as expected.
•	 Evaluated the appropriateness of significant economic assumptions, 
including the property price inflation assumption and property price volatility 
assumptions used within the valuation process, with reference to market 
data and industry benchmarks where available, and taking into account the 
impact of current economic conditions;
•	 Assessed the appropriateness of current property prices derived using 
Automated Valuation Model (AVM);
•	 Tested the key judgements involved in the preparation of the manually 
calculated components of the asset balance, and the accuracy of
•	 the calculations;
•	 Evaluated the Group’s historic data used to prepare the Group’s mortality, 
morbidity and voluntary redemptions experience analysis, taking into 
account the impact of current economic conditions for voluntary 
redemptions together with industry data on expectations of future mortality 
improvements and assess whether this supports the assumptions adopted; 
and
•	 Considered the adequacy of the Group’s disclosures in relation to the 
valuation of those assets designated Level 3, in particular the sensitivity of 
the valuations adopted to alternative outcomes.
We performed the following audit procedures to test the valuation of other 
hard to value investments classified as Level 3 (excluding Lifetime mortgages):
•	 Tested the design and operating effectiveness of controls related to the 
valuation of investments;
•	 Obtained independent confirmations from third party asset managers 
(where relevant);
•	 Engaged our valuation experts to perform independent valuations for a 
sample of commercial mortgages, long income real estate, and other illiquid 
debt instruments which included assessing the reasonableness and 
appropriateness of the valuation methodology applied; and investigated any 
variances outside of our tolerable threshold;
•	 Tested inputs into the valuation to external sources, where possible; and
•	 Tested the disclosures made by management in the financial statements.
Based on the work performed and the evidence obtained, we consider the 
valuation of hard to value investments to be appropriate.
   Strategic Report | Governance | Financial Statements | 133 

INDEPENDENT AUDITORS’ REPORT continued
to the members of Just Group plc
Key audit matter
How our audit addressed the key audit matter
Valuation of the Company’s investments in Group 
undertakings (Company)
Refer to Company accounting policy 1.4 Investments in 
Group undertakings and note 2 to the Company’s 
financial statements – Investments in Group 
undertakings.
In the Company’s statement of financial position, 
investments in subsidiaries are reported at cost less 
impairment. The investments in subsidiaries are the 
largest assets on the Company’s statement of financial 
position. There is a risk that the carrying value of the 
investments in subsidiaries exceeds the recoverable 
amount and therefore an impairment loss should 
be recognised.
In respect of the carrying value of investments in Group undertakings we have:
•	 Obtained management’s assessment of impairment indicators in 
investments in Group undertakings and tested relevant key inputs;
•	 Evaluated whether there is an impact on the carrying value of the investment 
based on our understanding of the business and accounting treatment; and
•	 Tested the disclosures made by management in the financial statements.
Based on the work performed and the evidence obtained, we consider the 
carrying amount of the Company’s investments in Group undertakings to 
be appropriate.
How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a 
whole, taking into account the structure of the Group and the Company, the accounting processes and controls, and the industry in which 
they operate.
Decisions regarding scoping require a significant degree of professional judgement based on quantitative and qualitative considerations, 
including the size and nature of business activities in each operating entity.
The Group is predominantly based in the United Kingdom and writes business across four main product lines, being Defined Benefit 
De-risking Solutions, Guaranteed Income for Life Solutions, Lifetime Mortgages and Care Plans. The Group consists of the parent Company, 
Just Group plc, and a number of subsidiary companies, of which the most significant are Just Retirement Limited and Partnership Life 
Assurance Company Limited, which conduct substantially all the insurance business on behalf of the Group.
We have determined three components which were subject to full scope audits, Just Group plc, Just Retirement Limited and Partnership 
Life Assurance Company Limited. In addition, we performed a limited scope audit covering specific financial statement line items for a 
further five components. For the residual components, we performed analysis at an aggregated Group level to re-examine our assessment 
that there were no significant risks of material misstatements. Our scoping resulted in 94% coverage of consolidated total assets, 96% 
coverage of consolidated total liabilities and 95% coverage of consolidated profit before tax.
The impact of climate risk on our audit
As part of our audit we made enquiries of management to understand the governance and process adopted to assess the extent of the 
potential impact of climate risk on the Group’s financial statements and support the disclosures made within the Annual Report.
In addition to enquiries with management, we also read the Group’s climate risk assessment documentation, reviewed board minutes and 
considered disclosures in the Annual Report in relation to climate change (including the Task Force on Climate-related Financial Disclosures 
(“TCFD”)) in order to assess the completeness of management’s climate risk assessment.
Management has made commitments to aim for the operations of the Group to be carbon net zero by 2025 and for emissions from the 
investment portfolio, properties on which lifetime mortgages are secured and supply chain to be net zero by 2050, with a 50% reduction 
in emissions from the portfolio by 2030.
The key areas of the financial statements where management evaluated that climate risk has a potential impact are Lifetime Mortgage 
and investment portfolios, where the value of investments may be affected over time based on market expectations.
We have assessed the risks of material misstatement to the Annual Report as a result of climate change and concluded that for the year 
ended 31 December 2024, the main audit risks are related to disclosures included within the ‘Sustainability TCFD’ sections.
We also considered the consistency of the disclosures in relation to climate change (including the disclosures in the Task Force on Climate-
related Financial Disclosures section) within the Annual Report with the financial statements and our knowledge obtained from our audit.
Our procedures did not identify any material impact in the context of our audit of the financial statements as a whole, or our key audit 
matters for the year ended 31 December 2024.
134 | Just Group PLC | Annual Report and Accounts 2024

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually 
and in aggregate on the financial statements as a whole.
Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:
Financial statements – Group
Financial statements – Company
Overall materiality
£29,920,000 (2023: £26,860,000).
£12,610,000 (2023: £12,755,000).
How we determined it
1% of Total Equity plus net of tax contractual service 
margin (CSM)
1% of Total Equity
Rationale for benchmark 
applied
In determining our materiality, we considered financial 
metrics alongside additional non-financial factors such as 
nature of the Group, its industry and the economic 
environment. The engagement team has considered the 
primary focus of the users of the financial statements, 
including shareholders, policyholders and regulators and 
has determined that an equity based benchmark would be 
the most appropriate given the primary focus of the users 
of the financial statements continues to be the capital 
position of the Group. In addition, the income statement is 
driven largely by balance sheet movements in insurance 
contract liabilities for long-term products. Total equity plus 
net of tax CSM is considered an indication of the valuation 
of the current in-force business as it reflects the in-force 
profits to be released over the duration of the existing 
contracts.
In determining our materiality, we considered 
financial metrics which we believed to be 
relevant and concluded that total equity was 
the most appropriate benchmark. The primary 
use of the financial statements is to determine 
the entity’s ability to pay dividends and the 
users will therefore be focused on distributable 
reserves, a balance captured using a total 
equity benchmark.
For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The range of 
materiality allocated across components was £23,460,000 and £3,520,000. Certain components were audited to a local statutory audit 
materiality that was also less than our overall Group materiality.
We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the 
nature and extent of our testing of account balances, classes of transactions and disclosures, for example in determining sample sizes. Our 
performance materiality was 75% (2023: 75%) of overall materiality, amounting to £22,440,000 (2023: £20,145,000) for the Group financial 
statements and £9,457,500 (2023: £9,566,000) for the Company financial statements.
In determining the performance materiality, we considered a number of factors – the history of misstatements, risk assessment and 
aggregation risk and the effectiveness of controls – and concluded that an amount at the upper end of our normal range was appropriate.
We agreed with the Group Audit Committee that we would report to them misstatements identified during our audit above £1,496,000 
(Group audit) (2023: £1,336,000) and £630,500 (Company audit) (2023: £700,000) as well as misstatements below those amounts that, in 
our view, warranted reporting for qualitative reasons.
Conclusions relating to going concern
Our evaluation of the Directors’ assessment of the Group’s and the Company’s ability to continue to adopt the going concern basis of 
accounting included:
•	
Obtained the Directors’ going concern assessment and challenged the rationale for downside scenarios adopted and material 
assumptions made using our knowledge of the Group’s business performance, review of regulatory correspondence and obtaining 
further corroborating evidence;
•	
Considered management’s assessment of the regulatory solvency coverage and liquidity position in the forward looking scenarios 
considered;
•	
Assessed the impact of severe, but plausible, downside scenarios which removed certain actions which are not necessarily within 
management’s control;
•	
Assessed the impact of the factors outlined in Note 28 Financial and Insurance risk management, which could erode the Group’s capital 
resources;
•	
Assessed the liquidity of the Company, including the Company’s ability to pay policyholder obligations, suppliers and creditors as 
amounts fall due;
•	
Assessed the ability of the Group and the Company to comply with covenants; and
•	
Reviewed the disclosures included in the financial statements, including the Basis of Preparation.
   Strategic Report | Governance | Financial Statements | 135 

INDEPENDENT AUDITORS’ REPORT continued
to the members of Just Group plc
Conclusions relating to going concern continued
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the Group’s and the Company’s ability to continue as a going concern for a period of at least 
twelve months from when the financial statements are authorised for issue.
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the preparation 
of the financial statements is appropriate.
However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the Group’s and the 
Company’s ability to continue as a going concern.
In relation to the Directors’ reporting on how they have applied the UK Corporate Governance Code, we have nothing material to add or 
draw attention to in relation to the Directors’ statement in the financial statements about whether the Directors considered it appropriate 
to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of 
this report
Reporting on other information
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report 
thereon. The Directors are responsible for the other information. Our opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form 
of assurance thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise 
appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to 
perform procedures to conclude whether there is a material misstatement of the financial statements or a material misstatement of the 
other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, 
we are required to report that fact. We have nothing to report based on these responsibilities.
With respect to the Strategic report and Directors’ report, we also considered whether the disclosures required by the UK Companies Act 
2006 have been included.
Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us also to report certain opinions and matters 
as described below.
Strategic report and Directors’ report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic report and Directors’ report 
for the year ended 31 December 2024 is consistent with the financial statements and has been prepared in accordance with applicable 
legal requirements.
In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did 
not identify any material misstatements in the Strategic report and Directors’ report.
Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies 
Act 2006.
Corporate governance statement
The Listing Rules require us to review the Directors’ statements in relation to going concern, longer-term viability and that part of the 
corporate governance statement relating to the Company’s compliance with the provisions of the UK Corporate Governance Code specified 
for our review. Our additional responsibilities with respect to the corporate governance statement as other information are described in the 
Reporting on other information section of this report.
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance 
statement is materially consistent with the financial statements and our knowledge obtained during the audit, and we have nothing 
material to add or draw attention to in relation to:
•	
The Directors’ confirmation that they have carried out a robust assessment of the emerging and principal risks;
•	
The disclosures in the Annual Report that describe those principal risks, what procedures are in place to identify emerging risks and an 
explanation of how these are being managed or mitigated;
•	
The Directors’ statement in the financial statements about whether they considered it appropriate to adopt the going concern basis of 
accounting in preparing them, and their identification of any material uncertainties to the Group’s and Company’s ability to continue to 
do so over a period of at least twelve months from the date of approval of the financial statements;
•	
The Directors’ explanation as to their assessment of the Group’s and Company’s prospects, the period this assessment covers and why 
the period is appropriate; and
•	
The Directors’ statement as to whether they have a reasonable expectation that the Company will be able to continue in operation and 
meet its liabilities as they fall due over the period of its assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions.
136 | Just Group PLC | Annual Report and Accounts 2024

Our review of the Directors’ statement regarding the longer-term viability of the Group and Company was substantially less in scope than 
an audit and only consisted of making inquiries and considering the Directors’ process supporting their statement; checking that the 
statement is in alignment with the relevant provisions of the UK Corporate Governance Code; and considering whether the statement is 
consistent with the financial statements and our knowledge and understanding of the Group and Company and their environment 
obtained in the course of the audit.
In addition, based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate 
governance statement is materially consistent with the financial statements and our knowledge obtained during the audit:
•	
The Directors’ statement that they consider the Annual Report, taken as a whole, is fair, balanced and understandable, and provides 
the information necessary for the members to assess the Group’s and Company’s position, performance, business model and strategy;
•	
The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems; and
•	
The section of the Annual Report describing the work of the Group Audit Committee.
We have nothing to report in respect of our responsibility to report when the Directors’ statement relating to the Company’s compliance 
with the Code does not properly disclose a departure from a relevant provision of the Code specified under the Listing Rules for review by 
the auditors.
Responsibilities for the financial statements and the audit
Responsibilities of the Directors for the financial statements
As explained more fully in the Directors’ Responsibility Statement, the Directors are responsible for the preparation of the financial 
statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The Directors are also 
responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free from 
material misstatement, whether due to fraud or error.
In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
Directors either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so.
Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our 
procedures are capable of detecting irregularities, including fraud, is detailed below.
Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws and regulations 
related to breaches of UK regulatory principles, such as those governed by the Prudential Regulation Authority (“PRA”) and the Financial 
Conduct Authority (“FCA”), and we considered the extent to which non-compliance might have a material effect on the financial 
statements. We also considered those laws and regulations that have a direct impact on the financial statements such as the Companies 
Act 2006. We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including 
the risk of override of controls), and determined that the principal risks were related to management bias in accounting estimates and 
judgemental areas as described in our key audit matters. Audit procedures performed by the engagement team included:
•	
Discussions with the Board, management, Internal Audit, and senior management involved in the Risk and Compliance functions, 
including consideration of known or suspected instances of non-compliance with laws and regulation and fraud;
•	
Assessment of matters reported on the Group’s whistleblowing register and the results of management’s investigation of such matters 
where applicable;
•	
Reviewing correspondence with the PRA and FCA in relation to compliance with laws and regulations;
•	
Meeting with the PRA supervisory team to discuss matters in relation to compliance with laws and regulations;
•	
Attendance at Audit Committee meetings;
•	
Reviewing relevant meeting minutes including those of the Board of Directors, Group Audit, Group Risk and Compliance, Investment and 
Remuneration Committees;
•	
Reviewing data regarding policyholder complaints, the Group’s register of litigation and claims, Internal Audit reports, and Compliance 
reports in so far as they related to non-compliance with laws and regulations and fraud;
•	
Reviewing financial statement disclosures and testing to supporting documentation to assess compliance with applicable laws and 
regulations;
•	
Procedures relating to the valuation of life insurance contract liabilities, in particular annuitant mortality, credit default and expense 
assumptions, and the valuation of certain hard to value investments, described in the related key audit matters;
•	
Validating the appropriateness of journal entries identified based on our fraud risk criteria; and
•	
Designing audit procedures to incorporate unpredictability around the nature, timing or extent of our testing.
   Strategic Report | Governance | Financial Statements | 137 

INDEPENDENT AUDITORS’ REPORT continued
to the members of Just Group plc
Auditors’ responsibilities for the audit of the financial statements continued
There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance 
with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not 
detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve 
deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.
Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. 
However, it typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek 
to target particular items for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to 
draw a conclusion about the population from which the sample is selected.
A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditors’ report.
Use of this report
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of 
Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any 
other purpose or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our 
prior consent in writing.
OTHER REQUIRED REPORTING
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•	
we have not obtained all the information and explanations we require for our audit; or
•	
adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from 
branches not visited by us; or
•	
certain disclosures of Directors’ remuneration specified by law are not made; or
•	
the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 
accounting records and returns.
We have no exceptions to report arising from this responsibility.
Appointment
Following the recommendation of the Group Audit Committee, we were appointed by the members on 14 May 2020 to audit the financial 
statements for the year ended 31 December 2020 and subsequent financial periods. The period of total uninterrupted engagement is five 
years, covering the years ended 31 December 2020 to 31 December 2024.
OTHER MATTER
As required by the Financial Conduct Authority Disclosure Guidance and Transparency Rule 4.1.14R, these financial statements form part of 
the ESEF-prepared annual financial report filed on the National Storage Mechanism of the Financial Conduct Authority in accordance with 
the ESEF Regulatory Technical Standard (‘ESEF RTS’). This auditors’ report provides no assurance over whether the annual financial report 
has been prepared using the single electronic format specified in the ESEF RTS.
PHILIP WATSON (SENIOR STATUTORY AUDITOR)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
London
6 March 2025
138 | Just Group PLC | Annual Report and Accounts 2024

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
for the year ended 31 December 2024
Note
Year ended 
31 December 2024
£m
Year ended 
31 December 2023
 £m 
Insurance revenue
1,809
1,555
Insurance service expenses
(1,621)
(1,396)
Net expenses from reinsurance contracts
(39)
(41)
Insurance service result
3
149
118
Interest income on financial assets measured at amortised cost
135
54
Other investment return
(263)
2,119
Investment return
(128)
2,173
Net finance income/(expenses) from insurance contracts
480
(2,006)
Net finance (expenses)/income from reinsurance contracts
(52)
108
Movement in investment contract liabilities
(2)
(2)
Net investment result
4
298
273
Other income
18
21
Other operating expenses
3
(85)
(104)
Other finance costs
5
(241)
(122)
Share of results of associates accounted for using the equity method
31
(26)
(14)
Profit before tax
2
113
172
Income tax expense
6
(33)
(43)
Profit for the year
80
129
Other comprehensive income:
Items that will not be reclassified subsequently to profit or loss:
Revaluation of land and buildings
(2)
–
Items that may be reclassified subsequently to profit or loss:
Exchange differences on translating foreign operations
(4)
–
Other comprehensive income for the year, net of income tax
(6)
–
Total comprehensive income for the year
74
129
Profit attributable to:
Equity holders of Just Group plc
80
129
Profit for the year
80
129
Total comprehensive income attributable to:
Equity holders of Just Group plc
74
129
Total comprehensive income for the year
74
129
Basic earnings per share (pence)
10
6.5
11.3
Diluted earnings per share (pence)
10
6.5
11.2
The notes are an integral part of these financial statements.
   Strategic Report | Governance | Financial Statements | 139 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
for the year ended 31 December 2024
Year ended 31 December 2024
Note
Share 
capital 
£m
Share 
premium 
£m
Other 
reserves 
£m
Retained 
earnings1 
£m
Tier 1 
notes 
£m
Total equity 
excluding 
NCI 
£m
Non-
controlling 
interest
 £m
Total
 £m
At 1 January 2024
104
95
943
(259)
322
1,205
(2)
1,203
Profit for the year
–
–
–
80
–
80
–
80
Other comprehensive income for the 
period, net of income tax
–
–
(2)
(4)
–
(6)
–
(6)
Total comprehensive income for the year
–
–
(2)
76
–
74
–
74
Contributions and distributions
Dividends
11
–
–
–
(23)
–
(23)
–
(23)
Interest paid on Tier 1 notes (net of tax)
21
–
–
–
(12)
–
(12)
–
(12)
Share-based payments reserve credit 
(net of tax)
–
–
–
9
–
9
–
9
Transactions in shares held by trusts
–
–
3
(7)
–
(4)
–
(4)
Total contributions and distributions
–
–
3
(33)
–
(30)
–
(30)
Acquisition of non-controlling interest
–
–
–
(3)
–
(3)
2
(1)
Total changes in ownership interests
–
–
–
(3)
–
(3)
2
(1)
At 31 December 2024
104
95
944
(219)
322
1,246
–
1,246
Year ended 31 December 2023
Note
Share 
capital 
£m
Share 
premium 
£m
Other 
reserves
 £m
Retained 
earnings1 
£m
Tier 1
 notes 
£m
Total equity 
excluding 
NCI 
£m
Non-
controlling 
interest 
£m
Total
 £m
At 1 January 2023
104
95
938
(354)
322
1,105
(2)
1,103
Profit for the year
–
–
–
129
–
129
–
129
Total comprehensive income for the year
–
–
–
129
–
129
–
129
Contributions and distributions
Dividends
11
–
–
–
(19)
–
(19)
–
(19)
Interest paid on Tier 1 notes (net of tax)
21
–
–
–
(12)
–
(12)
–
(12)
Share-based payments reserve credit 
(net of tax)
–
–
–
7
–
7
–
7
Transactions in shares held by trusts
–
–
5
(10)
–
(5)
–
(5)
Total contributions and distributions
–
–
5
(34)
–
(29)
–
(29)
At 31 December 2023
104
95
943
(259)
322
1,205
(2)
1,203
1	 Includes currency translation reserve of £5m (31 December 2023: £1m).
The notes are an integral part of these financial statements. 
140 | Just Group PLC | Annual Report and Accounts 2024

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
as at 31 December 2024
Note
31 December 2024
 £m
31 December 2023
£m
Assets
Intangible assets
12
40
41
Property and equipment
13
20
22
Investment property
14
27
32
Financial investments
15
34,390
29,423
Investments accounted for using the equity method
31
119
149
Reinsurance contract assets
22
2,067
1,143
Deferred tax assets
17
387
406
Current tax assets
1
4
Prepayments and accrued income
14
12
Other receivables
49
60
Cash available on demand
18
808
546
Total assets
37,922
31,838
Equity
Share capital
19
104
104
Share premium
19
95
95
Other reserves
20
944
943
Retained earnings
(219)
(259)
Total equity attributable to shareholders of Just Group plc
924
883
Tier 1 notes
21
322
322
Total equity attributable to owners of Just Group plc
1,246
1,205
Non-controlling interest
31
–
(2)
Total equity
1,246
1,203
Liabilities
Insurance contract liabilities
22
27,753
24,131
Reinsurance contract liabilities
22
94
125
Investment contract liabilities
23
42
35
Loans and borrowings
24
839
686
Payables and other financial liabilities1
25
7,889
5,608
Accruals and provisions2
59
50
Total liabilities
36,676
30,635
Total equity and liabilities
37,922
31,838
1	 Other payables has been aggregated with other financial liabilities in all periods presented.
2	 Other provisions has been aggregated with accruals and deferred income in all periods presented.
The notes are an integral part of these financial statements.
The financial statements were approved by the Board of Directors on 6 March 2025 and were signed on its behalf by:
MARK GODSON
Director
   Strategic Report | Governance | Financial Statements | 141 

CONSOLIDATED STATEMENT OF CASH FLOWS
for the year ended 31 December 2024
Note
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023 
£m 
Cash flows from operating activities
Profit before tax
113
172
Adjustments for:
Depreciation of property and equipment
13
3
2
Share of results from associates
26
14
Amortisation of intangible assets
12
1
3
Impairment of intangible assets
12
–
3
Share-based payments
1
1
Interest income
4
(1,217)
(1,104)
Interest expense
5
241
122
Change in operating assets and liabilities:
Net increase in financial investments
(4,247)
(6,068)
Increase in net reinsurance contracts balance
(955)
(363)
Increase in prepayments and accrued income
(2)
(1)
Decrease in other receivables
10
3
Increase in insurance contract liabilities
3,622
4,484
Increase in investment contract liabilities 
7
2
Increase in accruals and provisions
9
16
Increase in net derivative liabilities, financial liabilities and other payables1
2,101
1,774
Interest received
1,151
1,075
Taxation (paid)/received
(1)
6
Net cash inflow from operating activities
863
141
Cash flows from investing activities
Acquisition of property and equipment
13
(4)
(3)
Disposal of property
13
–
1
Dividends from associates
4
–
Net cash outflow from investing activities
–
(2)
Cash flows from financing activities
Proceeds on issue of borrowings (net of costs)
24
398
–
Payment on redemption of borrowings
24
(256)
(26)
Acquisition of non-controlling interests
(1)
–
Dividends paid
11
(23)
(19)
Coupon paid on Tier 1 notes
11
(16)
(16)
Interest paid on borrowings
(48)
(48)
Payment of lease liabilities – principal
(2)
(1)
Net cash inflow/(outflow) from financing activities
52
(110)
Net increase in cash and cash equivalents
915
29
Foreign exchange differences on cash balances
(2)
2
Cash and cash equivalents at 1 January
1,687
1,656
Cash and cash equivalents at 31 December
2,600
1,687
Cash available on demand
808
546
Units in liquidity funds
1,792
1,141
Cash and cash equivalents at 31 December
18
2,600
1,687
1	 Other payables has been aggregated with other financial liabilities in all periods presented.
The notes are an integral part of these financial statements.
142 | Just Group PLC | Annual Report and Accounts 2024

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
1. MATERIAL ACCOUNTING POLICIES 
General information
Just Group plc (the “Company”) is a public company limited by shares, incorporated and domiciled in England and Wales. The Company’s 
registered office is Enterprise House, Bancroft Road, Reigate, Surrey, RH2 7RP. 
1.1. Basis of preparation
The consolidated financial statements have been prepared in accordance with UK adopted international accounting standards in 
conformity with the requirements of the Companies Act 2006 and the disclosure guidance and transparency rules sourcebook of the 
United Kingdom’s Financial Conduct Authority.
The consolidated financial statements have been prepared under the historical cost convention, as modified by the revaluation of land 
and buildings, certain financial assets and financial liabilities (including derivative instruments and investment contract liabilities) and 
investment properties at fair value and the accounting for the remeasurement of insurance and reinsurance contracts as required by IFRS 
17. Unless otherwise stated, values are expressed to the nearest £1m. 
Going concern
A detailed going concern assessment has been undertaken and having completed this assessment, the Directors are satisfied that the 
Group has adequate resources to continue to operate as a going concern for a period of not less than 12 months from the date of signing 
of this report and that there is no material uncertainty in relation to going concern. Accordingly, the going concern basis continues to be 
applied in preparing these financial statements and it remains appropriate to value assets and liabilities on the assumption that there are 
adequate resources to continue in business and meet obligations as they fall due. The Directors considered the findings of the work 
performed to support the long-term viability statement of the Group in the Risk management section of the Annual Report and Accounts, 
which is undertaken together with the going concern assessment. 
This assessment includes the consideration of the Group’s business plan approved by the Board; the projected solvency and liquidity 
positions of the Company and the Group, impacts of economic stresses, the current financing arrangements and contingent liabilities, 
and a range of forecast scenarios with differing levels of new business and associated additional capital requirements to write anticipated 
levels of new business. Over the time periods assessed, the Group does not consider there to be any material uncertainty arising from 
climate-related risk. Further information regarding the Group’s exposure to physical and transition risks of climate change is included 
in the Strategic report disclosures on the TCFD disclosure framework.
The Group has a robust liquidity framework designed to withstand a range of “worst case” 1-in-200 year historic liquidity events. 
The Group liquid resources includes the Parent Company’s undrawn revolving credit facility of up to £400m for general corporate and 
working capital purposes. The borrowing facility is subject to financial covenants that are measured biannually as at the end of June 
and December, being the ratio of consolidated net debt to the sum of net assets and consolidated net debt not being greater than 45%. 
The ratio on 31 December 2024 was 19% (31 December 2023: 24%). The Group’s business plan indicates that liquidity headroom will be 
maintained above the Group’s borrowing facilities and financial covenants will be met throughout the going concern period. 
As explained in note 30, the Group complies with the requirements of Solvency II, which includes the requirement to maintain eligible 
capital in excess of the value of the Solvency Capital Requirement (“SCR”) which is determined based on capital required to absorb 
1-in-200 year stress tests for longevity risk, property risk, credit risk and interest rate risk over the next years’ time horizon.
The resilience of the solvency capital position has been tested under a range of adverse scenarios, before and after management actions 
within the Group’s control, which consider the possible impacts on the Group’s business, including stresses to UK residential property 
prices, house price inflation, the credit quality of assets including residential ground rent portfolios, mortality, and risk-free interest rates. 
Eligible own funds exceeded the minimum capital requirement in all stressed scenarios described above.
Furthermore, the Directors note that in a scenario where the Group ceases to write new business, the going concern basis would continue 
to be applicable while the Group continued to service in-force policies. 
1.2. New accounting standards and new material accounting policies
Adoption of new and amended accounting standards
The following amendments to existing standards have been adopted by the Group and do not have a significant impact on the 
financial statements: 
•	
IAS 1 “Presentation of financial statements” – Amendments in respect of the classification of liabilities as current or non-current. 
•	
IAS 1 “Presentation of financial statements” – Amendments in respect of non-current liabilities with covenants.
The following new accounting standards are in issue but not endorsed yet. These have not yet been adopted by the Group and are not 
expected to have a significant impact on the results within the financial statements:
•	
IFRS 18 “Presentation and Disclosure in Financial Statements” (effective 1 January 2027 with restatement for comparatives). IFRS 18 
introduces new requirements on presentation and disclosures in the financial statements, with a focus on the income statement and 
reporting of financial performance. Items in the statement of profit or loss will be classified into different categories such as operating, 
investing and financing. As a presentation and disclosure standard, the implementation of IFRS 18 will not affect the Group’s results. 
The Group is considering the impact on the presentation of the Group’s financial statements. 
   Strategic Report | Governance | Financial Statements | 143 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
1. MATERIAL ACCOUNTING POLICIES continued
1.3. Material accounting policies and the use of judgements, estimates and assumptions
The preparation of financial statements requires the Group to select accounting policies and make estimates and judgements that affect 
items reported in the Consolidated statement of comprehensive income, Consolidated statement of financial position, other primary 
statements and Notes to the financial statements. 
All estimates are based on management’s knowledge of current facts and circumstances, assumptions based on that knowledge and 
predictions of future events and actions. Actual results may differ significantly from those estimates. Sensitivities of investments and insurance 
contracts to reasonably possible changes in significant estimates and assumptions are included in notes 16(d) and 22(h) respectively.
The major areas of judgement applied as part of accounting policy application are summarised below.
Note
Item involving judgement
Critical accounting judgement
1.7
Selection of the 
top-down approach 
and identification of 
the reference portfolio 
used to determine the 
discount rate for 
insurance and 
reinsurance contracts
The Group has elected to apply the top-down approach for the determination of discount rate for 
insurance and reinsurance contracts.
Discount rates are determined based on a reference portfolio of assets and allow for deductions for credit 
risk (both expected and unexpected). Management have exercised judgement in identifying the reference 
portfolio which is based upon the actual asset portfolio backing the net of reinsurance best estimate 
liabilities and risk adjustment and is adjusted in respect of new contracts incepting in the period to 
allow for a period of transition from the actual asset holdings to the target portfolio where necessary. 
No adjustment for liquidity differences between the reference portfolio and the liabilities is made.
For calculation of the Contractual Service Margin (“CSM”) at the inception of contracts, discount rates 
are based on the yields from a reference portfolio assumed to be represented by the current target 
portfolio mix based on the latest investment strategy. Consistent discount rates are used for 
calculation of the reinsurance CSM as used for the underlying business.
A weighted average discount rate curve is used for accreting interest on the CSM and for calculating 
movements in the CSM due to changes in fulfilment cash flows relating to future service. This separate 
“locked-in” discount rate curve is determined for each annual cohort at the end of the cohort’s first 
year and then does not change throughout the remainder of life of the group of contracts.
1.7, 22
Calibration of risk 
adjustment for 
insurance contract 
liabilities and 
reinsurance assets 
and liabilities
Future cash flows are adjusted by the risk adjustment for non-financial risk representing the level of 
compensation that the Group requires for bearing the uncertainty regarding the amount and timing 
of the cash flows that arise from non-financial risk.
The Group has applied judgement in calibrating the risk adjustment using an appropriate confidence 
interval. The risk adjustment is calibrated to provide a 70% level of confidence that longevity, 
expense and insurance contract specific operational risks will be covered by the liabilities when 
viewed over the lifetime of the contracts and is used as a core parameter within the Group’s pricing 
framework when assessing the profitability of new business.
The reinsurance risk adjustment represents the extent to which non-financial risks are transferred to 
reinsurers and is measured using the same calibrations as applied to the underlying contracts.
1.7, 22
Determination of the 
weighting of coverage 
units for phasing the 
recognition of CSM in 
profit or loss
 Coverage units for phasing the recognition of CSM in profit or loss are determined by the type of 
service provided. Coverage units for the Group’s products are defined as follows: 
	– In the deferred phase of Defined Benefit policies, investment return service coverage units are 
represented by the return on the funds backing the future cash flow liability in this accumulation 
phase. Insurance service in this phase is considered insignificant. 
	– In the guaranteed phase of Defined Benefit and Guaranteed Income for Life policies, when 
payments outwards are being made regardless of any insurance event, investment return service 
is represented by the payments to annuitants.
	– In the life contingent phase of all policies, insurance service is represented by payments to 
annuitants, as confirmed by the IASB Interpretation Committee (“IFRIC”) during 2022.
The Group applies judgement in weighting these disparate coverage units. The Group has determined 
that the appropriate weighting to apply is the probability of the policy being in force. This reflects the 
judgement made by the Group that the value of services provided to policyholders is broadly 
equivalent across the different phases in the life of contracts.
1.13
Assessment whether 
a market is active 
and the selection 
of an appropriate 
measurement model to 
determine the fair value 
of financial assets where 
the market is not active
Management exercises judgement in determining whether there is an active market for a particular 
security. Where the market is not active, management applies judgement in selecting the 
appropriate valuation technique.
The Group has determined that the appropriate valuation model to fair value the No-Negative Equity 
Guarantee (“NNEG”) associated with the Group’s Lifetime Mortgages (“LTMs”) is a variant of the Black-
Scholes option pricing formula with real world assumptions. The Group has selected to use real world 
assumptions instead of risk neutral assumptions due to the lack of relevant observable market inputs 
to support a risk neutral valuation approach.
144 | Just Group PLC | Annual Report and Accounts 2024

The table below sets out the significant estimates and assumptions and other estimates applied by the Group in measuring assets and 
liabilities.
Note
Significant estimate
Description
1.7, 22
Measurement of 
insurance contract 
liabilities using 
assumptions for 
mortality, expenses, 
discount rates
The measurement of insurance liabilities is determined by the present value of estimates of the 
projected future annuity payments and the cost of administering payments to policyholders. The key 
assumptions used in the determination of future cash flows are the mortality and annuity escalation 
assumptions and the level and inflation of costs of administration.
Mortality assumptions are derived from the appropriate standard mortality tables, adjusted to reflect 
the future expected mortality experience of the policyholders. 
The Group considers any maintenance expenses to be directly attributable if they are required to be 
incurred to enable the insurance entities to continue to operate as insurance companies maintaining 
the contracts in force. Maintenance expenses are determined from expense analyses and are 
assumed to inflate at market-implied rates. 
The present value of future cash flows are discounted based on discount rates as at the valuation 
date. Discount rates are based on estimates of the yield of a reference portfolio including deductions 
for allowances for expected and unexpected credit default losses. Factors that may affect future 
levels of defaults, including historic trends and current spread levels, are closely monitored when 
determining deductions for credit risk.
1.7, 22
Measurement of 
reinsurance contracts 
using assumptions for 
mortality, discount 
rates and credit default 
risk
The measurement of the value of reinsurance assets and liabilities is determined by the present value 
of estimates of the projected future cash flows arising from the reinsurers’ share of the Group’s 
insurance liabilities including the risk adjustment. The key assumptions used in the valuation include 
mortality experience, discount rates and assumptions around the reinsurers’ ability to meet their 
claims obligations.
Mortality assumptions are derived consistently with the approach described above for gross 
insurance contracts. 
Discount rates are derived consistently with the approach described above for gross insurance 
contracts with the following adjustments:
	– In instances where reinsurance cover is in place when underlying contracts are written, the 
reinsurance CSM is calculated using discount rates as at the start of the relevant treaty 
notice period. 
	– In instances where reinsurance is transacted subsequently to the underlying business being 
written, the reinsurance CSM is calculated using discount rates as at the start date of the 
reinsurance treaty.
Allowance is made for reinsurer credit default risk based on the net balance held with the reinsurer 
after allowing for collateral arrangements. 
1.13, 
16(a)
16(d)
Measurement of fair 
value of lifetime 
mortgages, including 
measurement of the 
no-negative equity 
guarantee
The measurement of lifetime mortgages includes estimates of the projected future receipts of 
interest and loan repayments and the future costs of administering the loan portfolio. 
The key assumptions used as part of the valuation calculation include future property prices and their 
volatility, mortality, the rate of voluntary redemptions and the liquidity premium added to the swap 
curve and used to discount the mortgage cash flows. In addition, the costs of administering the loan 
portfolio are estimated using assumptions for future policy expense levels.
16(a)
Measurement of fair 
value of other illiquid 
financial investments
The fair value of other illiquids is estimated using discounted cash flow valuation approaches and 
pricing from asset managers and other third party pricing sources. Discounted cash flow models 
include assumptions regarding unobservable inputs where the market is not active.
The assumptions for unobservable inputs include management’s expectations regarding credit 
spreads and also credit ratings for privately-rated assets used in determining the discount rate for 
such investments. 
16
Measurement of the 
value of residential 
ground rents as a 
result of the ongoing 
government 
consultation
The Group notes the significant uncertainty regarding the outcome of the previous Government 
consultation and the 2024 King’s Speech regarding restriction of residential ground rents. In 
determining the valuation of the Group’s residential ground rents portfolio the Group considers the 
impact that this uncertainty has on the fair value that a market participant would be willing to 
exchange such assets. The value of these assets includes an adjustment to reflect an expected 
increase in credit spread and consequential increase in the credit risk deduction for defaults. 
   Strategic Report | Governance | Financial Statements | 145 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
1. MATERIAL ACCOUNTING POLICIES continued
1.4. Consolidation principles
The consolidated financial statements incorporate the assets, liabilities, results and cash flows of the Company and its subsidiaries, joint 
ventures and associates.
Subsidiaries are those investments over which the Group has control. The Group has control over an investee if all of the following are met:
•	
it has power over the investee; 
•	
it is exposed, or has rights, to variable returns from its involvement with the investee; and 
•	
it has the ability to use its power over the investee to affect its own returns. 
Subsidiaries are consolidated from the date on which control is transferred to the Group and are excluded from consolidation from the date 
on which control ceases. All inter-company transactions, balances and unrealised surpluses and deficits on transactions between Group 
companies are eliminated on consolidation. Accounting policies of subsidiaries are aligned on acquisition to ensure consistency with 
Group policies.
The Group uses the acquisition method of accounting for business combinations. Under this method, the cost of acquisition is measured 
as the aggregate of the fair value of the consideration at the date of acquisition and the amount of any non-controlling interest in the 
acquiree. The excess of the consideration transferred over the identifiable net assets acquired is recognised as goodwill. 
The Group uses the equity method of accounting to consolidate its investments in joint ventures and associates. Under the equity method 
the investment is initially recognised at fair value and adjusted thereafter for the post-acquisition change in the Group’s share of net assets 
of the joint ventures and associates.
1.5. Segments
The Group’s segmental results are presented on a basis consistent with internal reporting used by the Chief Operating Decision Maker 
(“CODM”) to assess the performance of operating segments and the allocation of resources. The CODM has been identified as the Group 
Executive Committee.
An operating segment is a component of the Group that engages in business activities from which it derives income and incurs expenses. 
The results of operating segments that do not meet the Reportable segment criteria within IFRS 8 “Operating segments” are not disclosed 
on a standalone basis. Operating segments, where certain materiality thresholds in relation to total results from operating segments are 
not exceeded, are combined when determining reportable segments. For segmental reporting, the arranging of guaranteed income for life 
contracts, providing intermediary mortgage advice and arranging, plus the provision of licensed software are included in the Other 
segment along with Group activities, such as capital and liquidity management, and investment activities.
1.6. Foreign currencies
Transactions in foreign currencies are translated to sterling at the rates of exchange ruling at the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are translated into sterling at the rates of exchange ruling at the end of the financial year. 
Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation of monetary assets and 
liabilities denominated in foreign currencies are recognised in profit or loss.
The assets and liabilities of foreign operations are translated to sterling at the rates of exchange at the reporting date. The revenues and 
expenses are translated to sterling at the average rates of exchange for the year. Foreign exchange differences arising on the translation 
of foreign operations to sterling are accounted for through other comprehensive income.
1.7. Insurance contracts
The Group uses the General Measurement Model to measure all insurance and reinsurance contracts and consequently does not apply the 
Variable Fee Approach or the Premium Allocation Approach to the measurement of any of its liabilities. IFRS 17 is only applied to insurance 
and reinsurance contracts and not to any other ancillary agreements which represent the provision of distinct non-insurance services 
including LTM servicing as part of reinsurance arrangements, see note 28(c)(iii).
1.7.1. Classification of insurance and investment contracts
The measurement and presentation of assets, liabilities, income and expenses arising from Retirement Income contracts issued and 
associated reinsurance contracts held is dependent upon the classification of those contracts as either insurance or investment contracts. 
A contract is classified as insurance only if it transfers significant insurance risk. Insurance risk is significant if an insured event could cause 
an insurer to pay significant additional benefits to those payable if no insured event occurred. A contract that is classified as an insurance 
contract remains an insurance contract until all rights and obligations are extinguished or expire. The primary products written by the 
Group of Defined Benefit (“DB”) and Guaranteed Income for Life (“GIfL”) are classified as insurance contracts. 
Any contracts not considered to be insurance contracts under IFRS are classified as investment contracts. Deposits collected are not 
accounted for through the income statement, but are accounted for directly through the statement of financial position as an adjustment 
to the investment contract liability. IFRS 17 includes an election to treat lifetime mortgages as either financial instruments or insurance 
contracts, Just has chosen to report lifetime mortgages as financial assets, measured at FVTPL in accordance with IFRS 9.
146 | Just Group PLC | Annual Report and Accounts 2024

1.7.2. Recognition
The Group recognises a group of insurance contracts issued from the earliest of the following dates (point of sale):
•	
The date of the beginning of the insurance coverage period of the group of contracts. 
•	
The date when the first payment from a policyholder in the group becomes due.
•	
The date when facts and circumstances indicate that the group to which an insurance contract will belong is onerous.
Premiums are considered to be due and the Group is “on risk” only after a contract with a policyholder has been completed. New contracts 
are added to the annual cohort group when they are issued, provided that all contracts in the Group are issued in the same financial year.
Reinsurance is recognised from the start of the period during which the Group receives coverage for claims arising from the reinsured 
portions of the underlying insurance contracts. From time to time the Group may transact reinsurance coverage in respect of underlying 
contracts already in force, in which case recognition is from the date of the reinsurance contract. 
The Group recognises a group of contracts acquired as part of a business transfer as at the date of acquisition. 
1.7.3. Level of aggregation
Insurance contracts may be negotiated as a suite of legal arrangements which are combined into a single insurance contract where these 
are designed to achieve an overall commercial effect. This applies to certain DB schemes. In addition the Group has established framework 
agreements with reinsurers in order to facilitate the execution of subsequent DB scheme reinsurance contracts. The Group does not 
combine such contracts into a single contract as they are individually negotiated and not designed to achieve an overall commercial effect. 
The unit of account is a group of contracts and insurance contracts are aggregated into groups for measurement purposes. Within each 
legal entity, the Group identifies portfolios of insurance contracts which comprise contracts that are subject to similar risks, and are 
managed together. Risks included in this assessment comprise both risks transferred from the policyholder and other business risks. 
For this purpose, DB, GIfL, and Care contracts have been determined to represent a single portfolio that is managed together and subject 
to primarily longevity and financial risk. Minor products including the small protection portfolio that is in run-off have been included in the 
same portfolio on the grounds of immateriality. 
The single annual portfolio for reporting purposes is divided into three groups:
•	
contracts that are onerous on initial recognition, if any; 
•	
contracts that have no significant likelihood of becoming onerous, if any; and
•	
any remaining contracts in the portfolio.
Contracts within the single portfolio that would otherwise fall into different groups are included in the same group where law or regulation 
specifically constrains the Group’s practical ability to set a different price or level of benefits for policyholders with different characteristics. 
This applies to contracts issued in the UK that are required by regulation to be priced on a gender-neutral basis.
All GIfL and Care contracts are evaluated based on the margins that individual contracts contribute when measured on a gender-neutral 
basis. The Group has evaluated that these contracts all fall into the remaining contracts grouping in the current year. DB contracts are 
allocated either to the grouping of those contracts that have no significant likelihood of becoming onerous, or the remainder, based on 
whether contracts are capital generative at inception. Each group of insurance contracts is further divided by year of issue for calculation 
of the CSM. The resulting groups represent the level at which the recognition and measurement accounting policies are applied. The groups 
are established on initial recognition and their composition is not reassessed subsequently.
Reinsurance treaties are allocated to portfolios depending on whether they transfer longevity and financial (inflation and/or investment) 
risk or longevity risk alone. The Group has concluded that both Just Retirement Limited (“JRL”) and Partnership Life Assurance Company 
Limited (“PLACL”) hold portfolios of reinsurance contracts that transfer only longevity risk, and that JRL holds a portfolio that transfers 
longevity risk and financial risks. Reinsurance CSM is computed separately for each reinsurance treaty for each underwriting year. 
1.7.4. Contract boundaries
The measurement of a group of contracts includes all of the future cash flows within the boundary of each contract in the group. Cash 
flows are within the boundary of a contract if they arise from substantive rights and obligations that exist during the current reporting 
period under which the Group has a substantive obligation to provide services or be compelled to pay reinsurance premiums, or can 
compel reinsurers to pay claims.
1.7.5. Initial measurement
On initial recognition, the Group measures a group of profitable insurance contracts as the total of:
•	
the fulfilment cash flows; and
•	
the CSM, if a positive value.
Fulfilment cash flows include payments to policyholders and directly attributable expenses including investment management expenses. 
Investment management expenses are considered to be directly attributable if they are in respect of investment activities from which the 
expected investment returns are considered in setting the price at outset for the policyholder benefits.
   Strategic Report | Governance | Financial Statements | 147 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
1. MATERIAL ACCOUNTING POLICIES continued
Fulfilment cash flows, which comprise estimates of current and future cash flows, are adjusted to reflect the time value of money and 
associated financial risks, and a risk adjustment for non-financial risk. These calculations are maintained at contract level for GIfL and Care 
business, and at DB scheme member level. Insurance acquisition cash flows which are included in fulfilment cash flows at point of sale are 
costs incurred in the selling, underwriting and starting a group of contracts that are directly attributable to the portfolio of contracts to 
which the group of contracts belongs. 
The risk adjustment for non-financial risk for a group of insurance contracts is the compensation required for bearing uncertainty regarding 
the amount and timing of the cash flows that arise from non-financial risk. The measurement of the fulfilment cash flows of a group of 
insurance contracts does not reflect non-performance (own credit) risk of the Group.
The detailed policies and methodologies used for the determination of the discount rate and the risk adjustment are included within 
note 22(b).
The CSM of a group of insurance contracts represents the unearned profit that the Group will recognise as it provides services under 
those contracts. The CSM is recognised at point of sale based on the value of the fulfilment cash flows, including directly attributable 
acquisition expenses. 
A group of insurance contracts is not onerous on initial recognition if the total of the fulfilment cash flows, any derecognised assets for 
insurance acquisition cash flows, and any cash flows arising at that date is a net inflow. In this case, the CSM is measured as the equal and 
opposite amount of the net inflow, which results in no income or expenses arising on initial recognition. 
If the total of the fulfilment cash flows is a net outflow, then the CSM grouping of contracts is considered to be onerous. The full value of 
the fulfilment cash flows is recognised as an insurance contract liability, and the net outflow is recognised as a loss component in profit or 
loss on initial recognition. Reversals of loss components following re-projection of future cash flows are recognised in profit or loss only to 
the extent that they reverse the loss previously recorded in profit or loss, with any further amounts recognised on the balance sheet by 
creation of a CSM. The value of the run-off of the loss component as policyholder benefits are paid is excluded from insurance revenue. 
1.7.6. Subsequent measurement
The carrying amount of a group of insurance contracts at each reporting date is the sum of the liability for remaining coverage and the 
liability for incurred claims. The liability for remaining coverage comprises: 
•	
the fulfilment cash flows that relate to services that will be provided under the contracts in future periods; and
•	
any remaining CSM at that date.
The fulfilment cash flows of groups of insurance contracts are measured at the reporting date using current estimates of future cash flows, 
current discount rates and current estimates of the risk adjustment for non-financial risk. Outstanding balances due from or to 
policyholders and intermediaries are also included within this balance.
Payments of annuities made before due dates, for example on the final working day of the month, are shown as a reduction to insurance 
contract liabilities.
The CSM of each group of contracts is calculated on a cumulative year to date basis, rather than being locked in at each interim reporting period.
For insurance contracts, the carrying amount of the CSM at the end of each period is the carrying amount at the start of the period, 
adjusted for:
•	
the CSM of any new contracts that are added to the group in the period;
•	
interest accreted on the carrying amount of the CSM during the period, measured at the discount rates determined on initial recognition 
of the group of contracts;
•	
changes in fulfilment cash flows that relate to future services, except to the extent that:
	–
any increases in the fulfilment cash flows exceed the carrying amount of the CSM, in which case the excess is recognised as a loss in 
the profit or loss account and creates a loss component; or
	–
any decreases in the fulfilment cash flows are allocated to the loss component, reversing losses previously recognised in profit or 
loss account;
	–
the changes are due to financial risk in policyholder cash flows compared with expectations, for example inflation; and
	–
the amount recognised as insurance revenue is in respect of services provided in the period.
Changes in fulfilment cash flows that relate to future services and accordingly adjust the CSM comprise:
•	
premium adjustments, such as DB true-ups (which can be both positive and negative) to the extent that they relate to future coverage;
•	
changes in estimates of the present value of future cash flows in the liability for remaining coverage, except for those that relate to the 
effects of the time value of money, benefit inflation, financial risk and changes therein; and
•	
changes in the risk adjustment for non-financial risk that relate to future services.
Adjustments to CSM for changes in fulfilment cash flows are measured at the discount rates determined at initial recognition, i.e. are 
calculated using “locked-in” discount rates. The allowance for benefit inflation within the CSM calculation uses the locked-in inflation 
assumptions prospectively, with actual inflation experience recognised in the period up to the measurement date. The effect of changes 
to the related best estimate and risk adjustment balances caused by changes in discount rates and benefit inflation are recognised as 
insurance finance income or expenses within the profit or loss account.
148 | Just Group PLC | Annual Report and Accounts 2024

IFRS 17 requires that the CSM is recognised in profit and loss over the period of the contracts issued. The recognition of amounts in profit 
and loss is based on coverage units which represent the services that are received by the customers. 
The Group provides the following services to customers:
•	
investment return service when a customer is in the deferred or guarantee phase; and 
•	
insurance coverage services when an annuitant is in payment period for annuitants. 
By their nature, coverage units vary depending on the type of service provided. A weighting then needs to be applied to the different types 
of coverage unit in order to calculate an aggregate value of the proportion of the CSM balance that is to be released. The Group uses the 
probability of the policy being in force in each time period for weighting the disparate types of coverage units. This weighting reflects 
management’s view that the value of services provided to policyholders is broadly equivalent across the different phases in the life 
of contracts.
The coverage units and the weightings used to combine coverage units are discounted using the locked-in discount rates and financial 
risk assumptions as at inception of the contracts. The weightings applied are updated each period for changes in life expectancies 
of annuitants. 
1.7.7. Reinsurance contracts
Reinsurance contracts are measured using policies consistent with those described above for underlying contracts. Measurement of the 
estimates of the present value of future cash flows uses assumptions that are consistent with those used to measure the estimates of the 
present value of future cash flows for the underlying insurance contracts, with an adjustment for risk of non-performance by the reinsurer. 
The effect of the non-performance risk of the reinsurer is assessed at each reporting date and the effect of changes in the non-
performance risk is recognised in profit or loss.
The risk adjustment for non-financial risk represents the amount of the risk transferred by the Group to the reinsurer. 
On initial recognition, the CSM of a group of reinsurance contracts represents the net cost or net gain on purchasing reinsurance. 
Reinsurance contracts cannot be onerous. The initial CSM is measured as the equal and opposite amount of the total of the reinsurance 
fulfilment cash flows recognised in the period including any cash flows arising at that date. However, if any net cost on purchasing 
reinsurance coverage relates to insured events that occurred before the purchase, the cost is recognised immediately in profit or loss as 
an expense. 
The level of aggregation for CSM calculation purposes is at annual cohort level for each treaty. The existing treaties for which the deposit 
back arrangements were reported separately as financial liabilities prior to adoption of IFRS 17 are included within the value of the 
associated reinsurance contracts under IFRS 17. Reinsurance contracts are presented in the Statement of financial position based on 
whether the portfolios of reinsurance contracts are an asset or liability. The Group has identified separate portfolios of reinsurance 
contracts, based on whether or not the underlying contracts transfer financial risk in addition to longevity risk.
The carrying amount of the reinsurance CSM at the end of each period is the carrying amount at the start of the year, adjusted for:
•	
the CSM of reinsurance ceded in the period;
•	
interest accreted on the CSM during the period, measured at the discount rates determined on initial recognition;
•	
changes in fulfilment cash flows that relate to future services, measured at the discount rates determined on initial recognition, except 
to the extent that a change results from a change in fulfilment cash flows allocated to a group of underlying insurance contracts that 
does not adjust the CSM of the group of underlying contracts, in which case the change is recognised in profit or loss; 
•	
any reinsurance recovery, or reversal thereof, recognised in connection with a loss component on underlying contracts calculated based 
on the reinsurance quota share; and
•	
the amount representing either the cost or gain of services received from reinsurance in the period.
The allowance for benefit inflation within the CSM calculation uses the locked-in inflation assumptions prospectively, with actual inflation 
experience recognised in the period up to the measurement date. 
The coverage units for the release of the reinsurance CSM in profit and loss are based on the cash flows associated with the risk transferred 
to the reinsurer, this includes “variable leg” reinsurance claim cash flow values.
1.7.8. Derecognition and contract modification
The Group derecognises a contract when it is extinguished – i.e. when the specified obligations in the contract expire or are discharged or 
cancelled. It also derecognises a contract if its terms are modified in a way that would have changed the accounting for the contract 
significantly had the new terms always existed, in which case a new contract based on the modified terms is recognised. If a contract 
modification does not result in derecognition, then the Group treats the changes in cash flows caused by the modification as changes in 
estimates of fulfilment cash flows.
The Group transacts two main types of contract modification which are not normally expected to result in derecognition as they do not 
result in changes to profitability groupings or accounting treatment:
•	
transition of DB schemes from Buy-in to Buy-out is anticipated within the original contracts and is therefore not treated as 
modifications; and
•	
from time to time, fees and quota shares are amended within reinsurance treaties however these do not have a significant impact on 
the accounting for the treaties. 
On the derecognition of a contract from within a group of contracts, the fulfilment cash flows, CSM and coverage units of the group are 
adjusted to reflect the removal of the contract that has been derecognised.
   Strategic Report | Governance | Financial Statements | 149 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
1. MATERIAL ACCOUNTING POLICIES continued
1.7.9. Presentation
The Group only writes types of annuity insurance business which are similar in risk profile and are managed together. The small protection 
portfolio, which is in run-off, is considered immaterial and is aggregated with the annuity business and reported as a single portfolio. 
The Group holds proportional reinsurance cover that is designed to be similar in longevity risk profile to the underlying contracts. 
The proportional reinsurance cover is reported in separate portfolios depending on whether or not treaties transfer financial risk. 
Aggregated reinsurance portfolio balances may be either assets or liabilities in the statement of financial position.
Income and expenses from insurance contracts are presented separately from income and expenses from reinsurance contracts. 
Income and expenses from reinsurance contracts, other than reinsurance finance income or expenses, are presented on a net basis 
as “net expenses from reinsurance contracts” in the insurance service result.
The Group has elected to disaggregate the change in the risk adjustment for non-financial risk between the insurance service result and 
insurance finance income or expenses.
1.7.9.1. Insurance revenue
The Group recognises insurance revenue as it satisfies its performance obligations – i.e. as it provides coverage or other services under 
groups of insurance contracts through the payment of annuities and expenses. Expected incurred claims and other insurance service 
expenses represents the expected claims and maintenance expense cash flows in the period based on the assumptions within the opening 
liability for future cash flows excluding the value of investment components and other non-insurance cash flows.
The proportion of the CSM account balance recognised as insurance revenue in each period is based on the proportion of insurance 
contract services provided in the period compared with the value of services expected to be provided in future periods. The proportion of 
CSM is based on “coverage units” which represent the quantity of insurance coverage provided by the contracts in the Group, determined 
by considering, for each contract, the quantity of benefits provided and its expected coverage duration. Further information on the 
calculation of CSM is given in note 1.7.6. 
Acquisition costs are deducted from the CSM at point of sale, with the result that as the CSM release is recognised in the income statement, 
there will be an implicit allowance for acquisition costs made each year over the life of contracts. The Group allocates a portion of 
premiums that relate to recovery of insurance acquisition cash flows to each period in a systematic way based on CSM coverage units. 
Insurance revenue and insurance service expenses are grossed up by this annual value of acquisition expenses so that the full value of the 
premium is recognised as insurance revenue over the lifetime of contracts. 
Policyholder cash flows that may occur regardless of an insurance event are deemed to be “investment components” or other non-
insurance components (such as a premium refund) or a combination. This includes the guarantees that the Group offers to policyholders 
which provide for annuity payments to continue after death until the policy reaches a predetermined anniversary of its start date (the 
guarantee period), tax-free cash payments that DB scheme members may select at retirement, and payments on surrenders and transfers 
to other retirement schemes. All investment components are regarded as non-distinct as they only exist as a result of the underlying 
insurance contract, and are measured consistently with future insurance cash flows included in the estimate of present value of future 
cash flows.
The value of payments made within investment components and other non-insurance payments are excluded from both insurance 
revenue and expenses. Amounts recoverable from reinsurers in respect of such amounts are also reported as investment components 
on reinsurance contracts.
1.7.9.2. Insurance service expenses
The Group recognises insurance service expenses arising from groups of insurance contracts issued comprising incurred claims (excluding 
repayments of investment components); maintenance expenses; amortisation of insurance acquisition cash flows; and the impact of 
changes that relate to either past service (changes in fulfilment cash flows relating to the liability for incurred claims) or future service 
(loss component).
1.7.9.3. Loss component
The Group establishes a loss component of the liability for remaining coverage for onerous groups of insurance contracts, if any. The loss 
component represents the amount of fulfilment cash outflows that exceed the premium income, and hence are excluded from insurance 
revenue. Loss components are recognised in the statement of comprehensive income within insurance service expenses when they occur. 
The balance sheet disclosures in note 22 present the allocation between the loss component and the liability for remaining coverage 
excluding the loss component, if any. This run-off of the loss component element of the liability for remaining coverage is determined 
based on coverage units (as used for CSM amortisation) such that the loss component is nil at the end of the contracts.
Once a loss component is established, changes in estimates of cash flows relating to future services are allocated solely to the loss 
component. If the loss component is reduced to zero, then any excess over the amount allocated to the loss component creates a new 
CSM for the group of contracts.
1.8. Finance costs
Finance costs include interest on loans and borrowings and interest on repurchase agreements. Interest is recognised applying the 
effective interest method and recognised as an expense each year over the term of the liability. The effective interest rate calculation 
includes the impact of capitalised transaction costs and any premium/discount associated with the Group’s borrowings. 
150 | Just Group PLC | Annual Report and Accounts 2024

1.9. Employee benefits
Defined contribution plans
The Group operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Group in funds 
managed by a third party. Obligations for contributions to the defined contribution pension scheme are recognised as an expense in profit 
or loss when due.
Share-based payment transactions
Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at grant date, determined 
using stochastic and scenario-based modelling techniques where appropriate. The fair value of each scheme, based on the Group’s 
estimate of the equity instruments that will eventually vest, is expensed in the Consolidated statement of comprehensive income on a 
straight-line basis over the vesting period, with a corresponding credit to equity. 
At each balance sheet date, the Group revises its estimate of the number of equity instruments that will eventually vest as a result of 
changes in non-market-based vesting conditions, and recognises the impact of the revision of original estimates in the Consolidated 
statement of comprehensive income over the remaining vesting period, with a corresponding adjustment to equity. Where a leaver is 
entitled to their scheme benefits, this is treated as an acceleration of the vesting in the period they leave. Where a scheme is modified 
before it vests, any increase in fair value as a result of the modification is recognised over the remaining vesting period. Where a scheme 
is cancelled, this is treated as an acceleration in the period of the vesting of all remaining options.
1.10. Intangible assets
Goodwill represents the excess of the cost of an acquisition over the fair value of the Group’s share of the net assets of the acquired 
subsidiary and represents the future economic benefit arising from assets that are not capable of being individually identified and 
separately recognised. Goodwill is measured at initial value less any accumulated impairment losses. Goodwill is not amortised but 
assessed for impairment annually or when circumstances or events indicate there may be uncertainty over the carrying value.
For the purpose of impairment testing, goodwill has been allocated to cash-generating units and an impairment is recognised when the 
carrying value of the cash-generating unit exceeds its recoverable amount. Impairment losses are recognised directly in the Consolidated 
statement of comprehensive income and are not subsequently reversed.
Other intangible assets are recognised if it is probable that future economic benefits attributable to the asset will flow to the Group, and 
are measured at cost less accumulated amortisation and any impairment losses. For intangible assets with finite useful lives, impairment 
testing is performed where there is an indication that the carrying value of the assets may be subject to an impairment. An impairment 
loss is recognised where the carrying value of an intangible asset exceeds its recoverable amount.
Costs that are directly associated with the production of identifiable and unique software products controlled by the Group are capitalised 
and recognised as an intangible asset. Direct costs include the incremental software development team’s employee costs. All other costs 
associated with researching or maintaining computer software programmes are recognised as an expense as incurred.
Intangible assets with finite useful lives are amortised on a straight-line basis over their useful lives, up to 15 years. The useful lives are 
determined by considering relevant factors, such as usage of the asset, potential obsolescence, competitive position and stability of 
the industry.
The useful economic life and the method used to determine the cost of intangible assets acquired in a business combination is as follows:
Intangible asset
Estimated useful economic life
Valuation method
Intellectual property
12–15 years
Estimated replacement cost
The useful economic lives of intangible assets recognised by the Group other than those acquired in a business combination are as follows:
Intangible asset
Estimated useful economic life
PrognoSys™,1 
12 years
Software
3 years
1	 PrognoSys™ is the Group’s proprietary underwriting engine; see note 12.
1.11. Property and equipment
Land and buildings are measured at their revalued amounts less any subsequent depreciation, and impairment losses. Valuations are 
performed periodically but at least triennially to ensure that the fair value of the revalued asset does not differ materially from its carrying 
value. A revaluation surplus is recognised in other comprehensive income and credited to the revaluation reserve in equity. A revaluation 
deficit is recognised in profit or loss, except to the extent that it offsets an existing surplus on the same asset recognised in the revaluation 
reserve. Reversals of revaluation deficits follow the original classification of the deficit in the Consolidated statement of 
comprehensive income. 
All other property and equipment is measured at cost less accumulated depreciation and impairment losses. Depreciation is calculated on 
a straight-line basis to write down the cost to residual value over the estimated useful lives.
   Strategic Report | Governance | Financial Statements | 151 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
1. MATERIAL ACCOUNTING POLICIES continued
The useful lives over which depreciation is charged for all categories of property and equipment are as follows:
Property and equipment
Estimated useful economic life
Land
Indefinite – Land is not depreciated
Buildings
25 years
Computer equipment
3–4 years
Furniture and fittings
2–10 years
1.12. Investment property
Investment property includes property that is held to earn rentals and/or for capital appreciation. Investment property is initially 
recognised at cost, including any directly attributable transaction costs and subsequently measured at fair value. 
Fair value is the price that would be received to sell a property in an orderly transaction between market participants at the measurement 
date. The subsequent measurement of fair value reflects, among other things, rental income from current leases and other assumptions 
that market participants would use when pricing investment property under current market conditions. Gains and losses arising from the 
change in fair value are recognised as income or expense in the Consolidated statement of comprehensive income. Where investment 
property is leased out by the Group, rental income from these operating leases is recognised as income in the Consolidated statement 
of comprehensive income on a straight-line basis over the period of the lease.
1.13. Financial investments
1.13.1. Classification of financial assets and financial liabilities
The Group classifies its financial assets into either the Amortised Cost or FVTPL measurement categories. The Group measures its financial 
assets according to the business model applied. This reflects how the Group manages financial assets either in order to solely collect the 
contractual cash flows from assets (measured at amortised cost), or collect both the contractual cash flows and cash flows arising from 
the sale of assets (measured at FVTPL). 
Business model – measurement of financial investments at FVTPL
Financial investments which back the net insurance fulfilment cash flows are classified as part of the fair value business model and 
measured at FVTPL. Factors considered by the Group in determining the business model for a group of assets include past experience on 
how the cash flows for these assets were collected, how the asset’s performance is evaluated and reported to key management personnel, 
how risks are assessed and managed, and how managers are compensated. To ensure that the contractual cash flows from the financial 
assets are sufficient to settle those liabilities, the Group undertakes significant buying and selling activity on a regular basis to rebalance its 
portfolio of assets and to meet cash flow needs as they arise. Investments are measured at fair value with any gains and losses recognised 
in Investment return in the Consolidated statement of comprehensive income. Transaction costs are recognised in Other operating 
expenses when incurred.
The Groups’ investments in Lifetime Mortgages, which contain No Negative Equity Guarantees, are included in financial investments 
mandatorily measured at FVTPL as the cash flows do not represent the solely payments of principal and interest (“SPPI”).
Derivative instruments
All derivative instruments, both assets and liabilities are classified as FVTPL in accordance with IFRS 9 as they are held for trading. 
All derivatives are carried as assets when the fair value is positive and liabilities when the fair values are negative. The Group does not use 
hedge accounting.
Amortised cost
The Group has classified bank balances and other receivables at amortised cost. These financial assets are eligible for this measurement 
as they contain payments of solely payments of principal and interest and are not held for trading purposes.
In addition, the Group has a distinct portfolio of UK Government bonds (“Gilts”) held in a business model to collect cash flows that 
represent solely payments of principal and interest. This portfolio is managed separately from the assets that are held to back the 
insurance contracts, and the Group expects to hold these assets through to maturity. The Group has policies and procedures which define 
the framework for when disposals of these Gilts can occur, which is expected to be in extreme market conditions for risk 
management purposes. 
Transaction costs incurred on financial assets measured at amortised cost are capitalised to the underlying instrument and are included in 
the determination of the effective rate of interest.
1.13.2. Recognition and derecognition
Regular-way purchases and sales of investments are recognised on the trade date, which is the date that the Group commits to purchase 
or sell the assets. For purchases of new illiquid investments the Group commits to purchase the assets where there is unconditional 
agreement made by both parties. Amounts payable or receivable on unsettled purchases or sales are recognised in other payables or other 
receivables respectively. Forward contracts to enter into investments at a contracted date some time in the future are not recognised until 
the settlement date; prior to that a derivative forward contract is recognised.
LTMs are recognised when cash is advanced to borrowers.
152 | Just Group PLC | Annual Report and Accounts 2024

Financial investments are derecognised when our rights to the contractual cash flows expire or the IFRS 9 derecognition criteria for 
transferred financial assets are met. The criteria include assessment of rights and obligations to the cash flows, an assessment of the transfer 
of substantially all the risks and rewards of ownership and an assessment of whether the Group has retained control of the investment.
Collateral 
The Group receives and pledges collateral in the form of cash or securities in respect of derivative, repurchase, reinsurance or other 
contracts such as securities lending. Cash collateral received that is not legally segregated from the Group is recognised as an asset with 
a corresponding liability for the repayment in other financial liabilities. Cash collateral pledged that is legally segregated from the Group 
is derecognised and a receivable for its return is recorded in the Consolidated statement of financial position. 
Non-cash collateral received is not recognised as an asset unless it qualifies for derecognition by the transferor. Non-cash collateral 
pledged continues to be recognised in the Consolidated statement of financial position within the appropriate asset classification when the 
Group continues to control the collateral and receives the economic benefit. Where non-cash collateral pledged continues to be recognised 
by the Group but the counterparty is permitted to sell or re-pledge the collateral, the non-cash collateral assets are classified separately 
within the Financial instruments note. 
The Group has various reinsurance collateral arrangements including funds withheld, funds transferred and premium deposit-back 
arrangements. The recognition/derecognition of the collateral assets is determined by the IFRS 9 recognition/derecognition criteria. An 
assessment is made of the contractual terms, including consideration of the Group’s exposure to the economic benefits. See note 28(c)(iii) 
for further details. Where collateral is recognised in the Group’s Consolidated statement of financial position, such as premium deposit-
back arrangements, the liability for the repayment of the deposit is recognised as a cash flow within the boundary of the 
insurance contract.
1.13.3. Investment return
Investment return on financial assets consists of interest receivable for the year and realised and unrealised gains and losses on financial 
assets and liabilities at FVTPL. 
Interest income is recognised as it accrues on the effective interest method and is reported separately for each classification of financial 
instruments.
Realised gains and losses on financial assets and liabilities occur on disposal or transfer and represent the difference between the proceeds 
received net of transaction costs, and the original cost.
Unrealised gains and losses arising on financial assets and liabilities measured at fair value through profit or loss represent the difference 
between the carrying value at the end of the year and the carrying value at the start of the year or purchase value during the year, less the 
reversal of previously recognised unrealised gains and losses in respect of disposals made during the year. 
1.13.4. Use of fair value
The Group uses current bid prices to value its investments with quoted prices. Actively traded investments without quoted prices are valued 
using prices provided by third parties. If there is no active established market for an investment, the Group applies an appropriate valuation 
technique as described below.
Determining the fair value of financial investments when the markets are not active
The Group holds certain financial investments which are not quoted in active markets including LTMs, derivatives and other illiquid 
investments for which markets are not active. When the markets are not active, there is generally no or limited observable market data 
that can be used in the fair value measurement of the financial investments. The determination of whether an active market exists for a 
financial investment requires management’s judgement.
Fixed-maturity securities, in line with market practice, are generally valued using an independent pricing service. These valuations are 
determined using independent external quotations from multiple sources and are subject to a number of monitoring controls, such as 
monthly price variances, stale price reviews and variance analysis. Pricing services, where available, are used to obtain the third-party 
broker quotes. When prices are not available from pricing services, prices are sourced from external asset managers or internal models 
using both market observable and unobservable inputs. Financial investments using these valuation techniques are classified as Level 3 
under the fair value hierarchy. These valuation techniques involve judgement with regard to the valuation models used and the inputs to 
these models can lead to a range of plausible valuations for financial investments. For further details of determining fair value hierarchy 
see note 16. 
If the market for a financial investment of the Group is not active, the fair value is determined using valuation techniques. The Group 
establishes fair value for these financial investments by using internally developed pricing models validated against independent price 
verifications where possible. The valuation technique is chosen with the objective of arriving at a fair value measurement which reflects the 
price at which an orderly transaction would take place between market participants on the measurement date. The valuation techniques 
include the use of recent arm’s length transactions, reference to other instruments that are substantially the same, discounted cash flow 
analysis and option pricing models. The valuation techniques may include a number of assumptions relating to variables such as credit risk 
and interest rates and, for lifetime mortgages, mortality, future expenses, voluntary redemptions and house price assumptions. These 
assumptions can be impacted by climate change transition risk, noting, for example, the Group’s investment in residential and commercial 
mortgages secured on properties.
Financial investments measured at fair value are classified into the three-level hierarchy described in note 16 on the basis of the lowest 
level of inputs that are significant to the fair value measurement of the financial investment concerned. 
   Strategic Report | Governance | Financial Statements | 153 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
1. MATERIAL ACCOUNTING POLICIES continued
1.13.5. Financial assets measured at amortised cost
Financial assets held at amortised cost are measured using the effective interest rate method and a loss allowance is recognised for 
expected credit losses. The model splits financial assets into those which are performing, underperforming and non-performing based 
on changes in credit quality since initial recognition. 
At initial recognition financial assets are considered to be performing. They become underperforming where there has been a significant 
increase in credit risk since initial recognition, and non-performing when there is objective evidence of impairment. 12 months of expected 
credit losses are recognised within expenses in the Consolidated statement of comprehensive income and netted against the financial 
asset in the Consolidated statement of financial position for all performing financial assets, with lifetime expected credit losses recognised 
for underperforming and non-performing financial assets. 
Expected credit losses are based on the historic levels of loss experienced for the relevant financial assets, with due consideration given 
to forward-looking information. The most significant categories of financial assets held at amortised cost for the Group are its portfolio 
of investments in sovereign gilts (see note 15) and cash available on demand. Investments are reclassified from performing to under-
performing when coupons become more than 30 days past due, in line with the presumption set out in IFRS 9, or when the financial 
institution is no longer considered to be investment grade by the rating agents. Due to the nature of the investment in sovereign gilts, the 
Group concludes that these investments are low credit risk and there has been no significant deterioration in credit risk in the investments.
1.13.6. Investment contract liabilities
The majority of the Group’s investment contract liabilities are linked endowment contracts. Fair value is determined by reference to the 
value of the assets backing the liabilities.
1.13.7. Loans and borrowings
Loans and borrowings are initially recognised at fair value, net of transaction costs, and subsequently amortised through profit or loss over 
the period to maturity at the effective rate of interest required to recognise the discounted estimated cash flows to maturity. 
1.13.8. Other financial liabilities
Except for derivative financial liabilities, all other financial liabilities are held at amortised cost and measured using the effective interest 
rate method. 
1.14. Cash and cash equivalents
Cash and cash equivalents in the Consolidated statement of cash flows consist of amounts reported in Cash available on demand in the 
Consolidated statement of financial position and short-term highly liquid investments included in Financial investments in the 
Consolidated statement of financial position.
Cash available on demand includes cash at bank and in hand and deposits held at call with banks. Additional cash equivalents reported in 
the Consolidated statement of cash flows include other short-term highly liquid investments with less than 90 days’ maturity from the date 
of acquisition. Those do not meet the definition of Cash available on demand and are therefore reported in Financial investments (note 15).
1.15. Equity
Share capital, share premium and payment of dividends
The difference between the proceeds received on issue of the shares, net of share issue costs, and the par value of the shares issued is 
credited to the share premium account.
Interim dividends are recognised in equity in the period in which they are paid. Final dividends require shareholder approval prior to 
payment and are therefore recognised when they have been approved by shareholders.
Where the Company purchases shares for the purposes of employee incentive plans, the consideration paid, net of issue costs, is deducted 
from equity within shares held by trusts. Upon issue or sale, any consideration received is credited to equity net of related costs.
Other reserves
The reorganisation reserve represents the difference between the value of shares in the Company and the value of subsidiary shares for 
which they were exchanged as part of a Group reorganisation.
The merger reserve represents the difference between the value of businesses acquired and the nominal value of shares issued to acquire 
those businesses in a share-for-share exchange that meets the requirements to apply merger relief under Section 612 of the Companies 
Act 2006.
Tier 1 notes
Loan notes are classified as either debt or equity based on the contractual terms of the instruments. Loan notes are classified as equity 
where they do not meet the definition of a liability because they are perpetual with no fixed redemption or maturity date, they are only 
repayable on liquidation, conversion is only triggered under certain circumstances of non-compliance, and interest on the notes is 
non-cumulative and cancellable at the discretion of the issuer. 
154 | Just Group PLC | Annual Report and Accounts 2024

1.16. Taxation
The current tax expense is based on the taxable profits for the year, using blended rates determined from tax rates substantively enacted 
at the Consolidated statement of financial position date, and after any adjustments in respect of prior years. Current and deferred tax is 
charged or credited to Profit or loss unless it relates to items recognised in Other comprehensive income or directly in equity.
Provision is made for deferred tax liabilities, or credit taken for deferred tax assets, using the liability method, on all material temporary 
differences between the tax bases of assets and liabilities and their carrying amounts in the consolidated financial statements. The 
principal temporary differences arise from the transitional tax adjustments resulting from the implementation of IFRS 17. The principal 
temporary differences arise from the transitional tax adjustments resulting from the implementation of IFRS 17 and are being amortised 
over a period of 10 years from 1 January 2023. 
Deferred tax assets are recognised to the extent that it is probable that future taxable profit will be available against which the temporary 
differences can be utilised. 
The deferred tax assets and liabilities are measured using substantively enacted corporation tax rates based on the timings of when they 
are expected to reverse. 
2. SEGMENTAL REPORTING 
Segmental analysis
The Group has a single reportable segment “Insurance” which is reconciled to the total Group result by including the non-reportable 
segments plus the other companies’ results. This includes the Group’s corporate activities that are primarily involved in managing the 
Group’s liquidity, capital and investment activities.
The Insurance segment writes insurance products for distribution to the at/in-retirement market and the DB de-risking market. The 
primary products written by the Group are DB and GIfL and the Group invests the premiums received from these contracts in debt and 
other fixed income securities, gilts, liquidity funds, Lifetime Mortgage advances and other illiquid assets. 
The Group’s other segment which is not currently sufficiently significant to disclose separately as a reportable segment is the Advisory 
segment. This segment performs the arranging of retirement income products through regulated advice and intermediary services and 
the provision of licensed software to financial advisers, banks, building societies, life assurance companies and pension trustees. 
The Group primarily operates in the material geographical segment the United Kingdom. 
The internal reporting used by the CODM includes segmental information regarding premiums and profit. Material product information is 
analysed by product line and includes shareholder funded DB, GIfL, DB Partner (funded re), Care Plans, Protection, LTM and Drawdown 
products. Further information on the DB Partner (funded re) transactions is included in the Business review. The information on adjusted 
operating profit and profit before tax used by the CODM is presented on a combined product basis within the insurance operating segment 
and is not analysed further by product.
Underlying operating profit
The Group reports underlying operating profit as an alternative measure of profit which is used for decision making and performance 
measurement. The Board believes that underlying operating profit, which represents a combination of both the future profit generated 
from new business written in the year and additional profit emerging from the in-force book of business, provides a view of the 
development of the business aligned to growth and future cash release. The underlying operating profit metric is presented prior to 
deferring new business profit to the CSM as the Board considers the value of new business is significant in assessing business performance. 
Actual operating experience, where different from that assumed at the start of the year, and the impacts of changes to future operating 
assumptions applied in the year, are then also included in arriving at adjusted operating profit.
New business profits incorporate expected investment returns on the financial instruments assumed to be newly purchased to back that 
business after allowances for expected movements in liabilities and deduction of acquisition costs. New business profits are based on 
valuation of investment returns as at the date of quoting for new business whereas the CSM on new business is computed as at the date of 
inception of new contracts. Profits arising from the in-force book of business represent an expected return on surplus assets of 4% (2023: 4%) 
which is primarily based upon short-term risk-free rates, the expected unwind of allowances for credit default and the release of the 
risk adjustment. 
Underlying operating profit excludes strategic expenditure, and where applicable any impairments, exceptional items and amortisation of 
intangible assets arising on consolidation, since these items arise outside the normal course of business in the year. 
Variances between actual and expected investment returns due to economic and market changes, including on surplus assets and on 
assets assumed to back new business, and gains and losses on the revaluation of land and buildings, are also disclosed outside underlying 
operating profit.
   Strategic Report | Governance | Financial Statements | 155 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
2. SEGMENTAL REPORTING continued
Segmental reporting and reconciliation to financial information
Year ended 31 December 2024
Year ended 31 December 2023
Insurance 
£m
Other
£m
Total 
£m
Insurance 
£m
Other 
£m
Total 
£m
New business profits
460
–
460
355
–
355
CSM amortisation1 
(71)
–
(71)
(62)
–
(62)
Net underlying CSM increase2
389
–
389
293
–
293
In-force operating profit1
226
10
236
185
6
191
Other Group companies’ operating results3
–
(17)
(17)
–
(15)
(15)
Development costs and other3
(24)
(11)
(35)
(16)
(8)
(24)
Finance costs
(82)
13
(69)
(84)
16
(68)
Underlying operating profit
509
(5)
504
378
(1)
377
Operating experience and assumption changes1
(37)
–
(37)
52
–
52
Adjusted operating profit before tax
472
(5)
467
430
(1)
429
Investment and economic movements
24
(6)
18
106
(14)
92
Strategic expenditure
(8)
(15)
(23)
(8)
(9)
(17)
Adjustment for transactions reported directly in equity in IFRS
26
(6)
20
28
(12)
16
Adjusted profit before tax
514
(32)
482
556
(36)
520
Deferral of profit in CSM1 
(369)
–
(369)
(348)
–
(348)
Profit before tax
145
(32)
113
208
(36)
172
1	 See glossary for definition.
2 	 New business profitability is valued based on quotation date in the new business profitability measure used by the Chief Operating Decision Maker. In IFRS, new business is 
measured based on the completion date and therefore there is a quotation date reconciling item between the segmental reporting profit and IFRS profit.
3 	 The classification of costs within Other group companies operating results and Development costs and other has been aligned with the presentation in Solvency II. 
The reconciliation of the non-GAAP new business profit to the new business contractual service margin (IFRS measure) is included in the 
Additional information. 
Additional analysis of segmental profit or loss
Revenue, depreciation of property and equipment, and amortisation of intangible assets are materially all allocated to the insurance 
segment. The adjustment for transactions reported directly in equity in IFRS primarily relates to interest on the Tier 1 notes. The interest 
adjustment in respect of Tier 1 notes in the other segment represents the difference between interest charged to the insurance segment in 
respect of Tier 1 notes and interest incurred by the Group in respect of Tier 1 notes. 
Product information analysis
Additional analysis relating to the Group’s products is presented below:
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023 
£m
Defined Benefit De-risking Solutions (“DB”)
4,275
2,999
Guaranteed Income for Life contracts (“GIfL”)1
1,033
894
Retirement Income sales (shareholder funded)
5,308
3,893
DB Partner (funded re)
1,101
416
Retirement Income sales
6,409
4,309
Movements in premiums receivable
4
185
Premium cash flows (note 22(c))
6,413
4,494
1	 GIfL includes UK GIfL, South Africa GIfL and Care Plans.
The DB Partner (funded re) relates to the full-scheme buy in of the G4S Pension scheme as described in the Strategic report: Case studies.
Drawdown and LTM products are accounted for as investment contracts and financial investments respectively in the Consolidated 
statement of financial position. An analysis of the amounts advanced during the year for these products is shown below:
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023
 £m
LTM advances
340
186
Other investment products
13
12
156 | Just Group PLC | Annual Report and Accounts 2024

3. INSURANCE SERVICE RESULT
Note
Year ended
 31 December 2024
 £m
Year ended 
31 December 2023
 £m
Insurance revenue
Contractual service margin recognised for services provided
177
156
Change in risk adjustment for non-financial risk for risks expired
11
11
Expected incurred claims and other insurance service expenses
1,589
1,369
Recovery of insurance acquisition cash flows
32
19
Total insurance revenue
(a)
1,809
1,555
Insurance service expenses
Actual claims and maintenance expenses 
(1,589)
(1,377)
Amortisation of insurance acquisition cash flows
(32)
(19)
Total insurance service expenses
(b)
(1,621)
(1,396)
Net expenses from reinsurance contracts
(c)
(39)
(41)
Insurance service result
149
118
(a) Insurance revenue measured by transition type:
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023 
£m
Fully retrospective approach and General measurement model applied since inception
512
310
Fair value measurement at the date of transition
1,297
1,245
Total
1,809
1,555
The contractual service margin (“CSM”) release of £177m (2023: £156m) is based on the coverage units, at cohort level, representing 
services provided in the year as a proportion of current and future coverage units, see note 22(f). The increase compared with 2023 reflects 
the inclusion of an additional year’s cohort of business, together with the movement in the CSM balance in 2024 as a result of changes in 
estimates of future cash flows following demographic assumption changes for longevity and expenses and updates to the calibration of 
the risk adjustment. 
The CSM release represents 6.1% (2023: 6.0%) of the CSM reserve balance immediately prior to release.
The risk adjustment release of £11m (2023: £11m) represents the value of the release of risk as insurance coverage expires.
The increase in expected incurred claims and other insurance service expenses to £1,589m (2023: £1,369m) reflects the increase in 
business mix towards DB business, together with the continued growth and maturity of the business whereby more of the Group’s claims 
payments are for policies that are beyond guarantee periods and are recognised within insurance revenue and expenses. 
The growth in the recovery of insurance acquisition cash flows in the year to £32m (2023: £19m) reflects the inclusion of an additional new 
business cohort. Only the cohorts measured on a fully retrospective basis at transition to IFRS 17 and cohorts of business written since 
transition (i.e. underwriting years 2021 onwards) have insurance acquisition cash flows. The recovery percentage recognised in the period is 
consistent with the CSM release percentages.
   Strategic Report | Governance | Financial Statements | 157 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
3. INSURANCE SERVICE RESULT continued
(b) Insurance service expenses:
Note
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023 
£m
Incurred expenses
Claims
1,534
1,332
Personnel expenses and other
8
149
127
Investment expenses and charges
71
93
Other costs
85
75
Commission
33
23
Other acquisition costs
13
6
Impairment of intangible assets
–
3
Amortisation of intangible assets
1
3
Depreciation of equipment
3
2
IFRS 17 treatment of acquisition costs
Amounts attributable to insurance acquisition cash flows
(215)
(183)
Amortisation of insurance acquisition cash flows
32
19
1,706
1,500
Represented by:
Actual claims and maintenance expenses 
1,589
1,377
Amortisation of insurance acquisition cash flows
32
19
Insurance service expenses
1,621
1,396
Other operating expenses
85
104
Total
1,706
1,500
Total expenses, including claims costs, recognised in profit and loss in the period amounted to £1,706m (2023: £1,500m), of which 
£1,621m (2023: £1,396m) are attributed to provision of insurance services, and £85m (2023: £104m) of other operating expenses. 
The actual insurance claims and expenses of £1,589m (2023: £1,377m) compared with an expected value of £1,589m (2023: £1,369m), 
included within insurance revenue. 
Insurance acquisition cash flows are deducted from CSM at point of sale and recognised in Insurance revenue and Insurance services 
expenses over the life of contracts. The total of £215m in 2024 increased compared with the prior year amount of £183m mainly reflecting 
growth in business volumes combined with higher investment acquisition costs as the Group has increased its investment in illiquid assets. 
Other operating expenses of £85m (2023: £104m) represent expenses of the Group’s non-insurance business of £40m (2023: £38m) and 
development and strategic expenses of £45m (2023: £34m). In the prior year, a further £32m of other costs are mainly investment 
acquisition related expenses attributed to in force insurance contracts.
These figures are stated after adjustments for:
•	
reduction of claims to exclude investment components and other non-insurance cash flows as noted above for insurance revenue; and
•	
acquisition expenses incurred in the period are treated as a deduction when calculating the CSM, with only the portion related to the 
current period service provision included in profit or loss. 
158 | Just Group PLC | Annual Report and Accounts 2024

During the year the following services were provided by the Group’s auditor at costs, which is included in other costs, as detailed below:
Year ended 
31 December 2024 
£000
Year ended 
31 December 2023 
£000
Auditor remuneration
Fees payable for the audit of the Parent Company and consolidated accounts
697
676
Fees payable for other services
The audit of the Company’s subsidiaries pursuant to legislation
1,910
2,555
Audit-related assurance services
822
792
Other assurance services
–
–
Other non-audit services not covered above
77
1
Total
3,506
4,024
Audit-related assurance services mainly include fees relating to the audit of the Group’s Solvency II regulatory returns and review 
procedures in relation to the Group’s interim results. In the prior year, fees payable for the audit of the Company’s subsidiaries pursuant to 
legislation includes fees of £789,000 for audit activities related to the implementation of IFRS 17.
(c) Net expenses from reinsurance contracts:
Year ended 
31 December 2024
 £m
Year ended 
31 December 2023
 £m
Contractual service margin recognised for services received
23
27
Change in risk adjustment for non-financial risk for risk expired
4
4
Expected net settlements and reinsurance expenses
46
27
Actual net settlements and reinsurance expenses
(34)
(17)
Total
39
41
The CSM release for reinsurance contracts is recognised based on coverage units in a similar manner to the CSM in respect of the 
underlying contracts. For reinsurance swaps, the coverage units are calculated based on the cash flows of the floating (receiving) leg only. 
The contractual service margin (“CSM”) release on gross insurance contracts is detailed in note 3(a). On a net of reinsurance basis, the CSM 
release of £154m into profit (2023: £129m) represents 6.2% (2023: 6.2%) of the CSM balance immediately prior to release. The release in the 
current year reflects the inclusion of an additional year’s cohort of business, together with the movement in the reinsurance CSM balance 
in 2024 as a result of changes in estimates of future reinsurance cash flows following demographic assumption changes for longevity and 
updates to the calibration of the risk adjustment.
The reinsurance risk adjustment is based on the floating leg cash flows, and hence the behaviour of the risk adjustment, including its 
release, is similar to the movement on the underlying contracts that are reinsured.
Actual reinsurance claims and expenses of £34m (2023: £17m) were lower than the expected value of £46m (2023: £27m) as a result of 
reductions in longevity experience during the year. 
   Strategic Report | Governance | Financial Statements | 159 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
4. NET INVESTMENT RESULT 
Note
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023
 £m
Investment return
Interest income on assets:
	– at amortised cost
135
54
	– designated at FVTPL
869
806
	– mandatorily measured at FVTPL: LTMs
213
244
1,217
1,104
Movement in fair value of financial assets:
	– designated at FVTPL
(951)
424
	– mandatorily measured at FVTPL: LTMs
(212)
278
	– mandatorily measured at FVTPL: Derivatives
(180)
365
(1,343)
1,067
Foreign exchange (losses)/gains on amortised cost assets
(2)
2
Investment return
(a)
(128)
2,173
Net finance income/(expenses) from insurance contracts
Interest accreted
(1,693)
(1,317)
Effect of changes in interest rates and other financial assumptions
2,142
(622)
Effect of measuring changes in estimates at current rates
and adjusting the CSM at rates on initial recognition
31
(67)
Net finance income/(expenses) from insurance contracts
(b)
480
(2,006)
Net finance (expenses)/income from reinsurance contracts
Interest accreted
99
34
Effect of changes in interest rates and other financial assumptions
(114)
32
Effect of measuring changes in estimates at current rates
and adjusting the CSM at rates on initial recognition
(28)
49
Effect of changes in non-performance risk of reinsurers
(9)
(7)
Net finance (expenses)/income from reinsurance contracts
(c)
(52)
108
Movement in investment contract liabilities
(2)
(2)
Net investment result
298
273
The Net investment result of £298m (2023: £273m) is the net impact on the Group from the return on investments offset by similar 
movements on insurance and investment contract liabilities. The principal driver over the period is the changes in the value of the 
investment assets and net insurance liabilities due to changes in long-term interest rates. 
These amounts will not completely offset for a number of reasons, including: 
•	
the term structures for financial investments held and net insurance liabilities are not identical; 
•	
the existence of surplus assets held on the balance sheet which do not back insurance liabilities and the value of which are subject 
to changes in interest rates; and 
•	
the deduction of a credit default allowance from the interest rate used to value insurance liabilities.
160 | Just Group PLC | Annual Report and Accounts 2024

(a) Investment return
Investment return of £128m loss (2023: £2,173m gain) includes interest on the Group’s investment assets of £1,217m (2023: £1,104m) 
together with mark to market movements on portfolios held at fair value through profit or loss of £1,343m loss (2023: £1,067m gain). 
The growth in interest income reflects both the Group’s continued investment of new business premiums into additional holdings of fixed 
income investments and the growth in the amortised cost portfolio of Gilts. The Group invested over £2.4bn (2023: £1.7bn) into illiquid fixed 
income investments over 2024 including £0.3bn (2023: £0.2bn) in LTMs. The Group invested a further £1.4bn (2023: £2.3bn) into the 
amortised cost gilts portfolio which has been established. 
The amortised cost portfolio has been established in tranches over the past two years and now totals £4bn (2023: £3bn); as it is valued at 
amortised cost the valuation is not sensitive to interest rate movements. 
The Group’s fixed income and LTM portfolios are long dated and are all exposed to changes in long term risk free rates. Mark to market 
losses incurred on the Group’s fixed income and LTM portfolios reflect increases in long-term interest rates over the period. In the prior 
period, expectations of long-term interest rates reduced over the second half of 2023, resulting in mark to market gains over 2023.
Interest income and change in valuation of investments is reported separately for assets classified in a portfolio at FVTPL and assets 
classified in an amortised cost portfolio. The majority of the Group’s investments are classified at FVTPL.
(b) Net finance income/(expenses) from insurance contracts
Total net finance income from insurance contracts of £480m in 2024 compared with net finance expenses of £2,006m in 2023, with the 
year on year change primarily driven by the movement in discount rates over the period. 
The net finance income/(expenses) represents a combination of unwind of discount rates and impact of changes in discount rates for the 
estimate of present value of future cash flows and risk adjustment, and unwind of discount rates alone for the CSM, which is measured 
using locked-in discount rates. Finance income/(expense) is recognised for the difference between the impact of changes in valuation 
measured at current rates vs locked-in rates.
Interest accreted
Interest accreted of £1,693m (2023: £1,317m) represents the effect of unwinding of the discount rates on the future cash flow and risk 
adjustment components of the insurance contract liabilities and the effect of interest accretion on the CSM. The increased accretion in the 
current period compared with the prior year reflects the growth in the size of the insurance portfolio.
The future cash flows and risk adjustment are interest rate sensitive and represent a significant majority of the value of insurance contract 
liabilities. The CSM is measured using historic “locked-in” discount rate curves. The majority of the CSM arises from the fair value approach 
on transition to IFRS 17 which is measured using the locked-in discount rate curve as at 1 January 2022. This curve is upward sloping in the 
early years which, combined with an increasing CSM balance attributable to new business and demographic assumption changes, has 
resulted in increased accretion. 
Effect of changes in interest rates and other financial assumptions
The principal economic assumption changes impacting the movement in insurance liabilities during the year of £2,142m gain (2023: £622m 
loss) relate to discount rates and inflation. Expectations regarding increases in long-term interest rates primarily explain the current year 
result observed. In the prior year expectations regarding reductions in long-term interest rates primarily led to finance expenses 
recognised in the Consolidated statement of comprehensive income.
Insurance liabilities for inflation-linked products, most notably Defined Benefit business, and expenses on all products are impacted by 
changes in future expectations of Retail Price Inflation (“RPI”), Consumers Price Inflation (“CPI”), Linked Price Indexation (“LPI”) and 
earnings inflation. 
The relationship between changes in key inputs used in determining the value of net insurance liabilities and financial assets is explained 
in note 22(h). 
Effect of measuring changes in estimates at current rates and adjusting the CSM at rates on initial recognition
The difference in the measurement of changes in estimates relating to future coverage at current discount rates of £61m loss (2023: £136m 
gain) compared to locked-in rates of £92m gain (2023: £203m loss), amounting to a £31m gain (2023: £67m loss), is recognised within net 
finance income. Significant assumption changes in estimates mainly relate to the demographic basis change on a gross of reinsurance basis.
(c) Net finance (expenses)/income from reinsurance contracts
Net finance expenses from reinsurance contracts of £52m loss (2023: £108m gain) reflects the impact of changes in discount rates and 
unwinding of discounting. Accretion of £99m (2023: £34m) includes £30m (2023: £12m) accretion of the reinsurance CSM, with the increase 
reflecting an additional year’s cohort and the upwards shape of the yield curve applying to the in-force business.
Consistent with the underlying business, the principal economic assumption changes impacting the movement in reinsurance liabilities 
relate to discount rates and inflation. 
The CSM is valued using economic parameters locked-in at point of sale. During the year, the impact of £28m loss (2023: £49m gain) on 
reinsurance is from demographic assumption changes and updates to the calibration of the risk adjustment.
   Strategic Report | Governance | Financial Statements | 161 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
5. OTHER FINANCE COSTS
 
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023 
£m 
Interest on subordinated debt
50
49
Interest on repurchase agreements
146
70
Interest on collateral received and other
39
3
Tender premium on redemption of Tier 2 subordinated debt
6
–
Total
241
122
The amortised cost Gilt portfolio is funded by repurchase agreements; as this portfolio continues to grow, the Group incurs additional 
interest on repurchase agreements.
6. INCOME TAX
Year ended 
31 December 2024
 £m
Year ended
 31 December 2023
 £m 
Current taxation
Current year tax on current year profits
4
–
Adjustments in respect of prior periods
6
–
Effect of tax losses carried back on current tax
(1)
–
Total current tax
9
–
Deferred taxation
Deferred tax recognised for losses in the current period
(13)
(2)
Origination and reversal of temporary differences
2
6
Adjustments in respect of prior periods
–
3
Effect of tax losses carried back on current tax
1
–
Tax relief on the transitional adjustment on IFRS 17 implementation
34
34
Remeasurement of deferred tax – change in UK tax rate
–
2
Total deferred tax
24
43
Total income tax recognised in profit or loss
33
43
The deferred tax assets and liabilities have been calculated at 25% (2023: 25%), the current corporation tax rate, and the rate at which they 
are expected to reverse. The Group has assessed that the deferred tax balances will be fully recoverable based on the Group’s five-year 
business plan and projection thereafter. 
In accordance with Paragraph 4A of IAS 12 “Income taxes”, the Group has not recognised nor disclosed information about deferred tax 
assets and liabilities related to Pillar Two income taxes. The Group does not currently expect the effect of the Pillar Two legislation to have 
a material impact on the tax position in future periods.
Reconciliation of total income tax to the applicable tax rate
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023
 £m
Profit on ordinary activities before tax
113
172
Income tax at 25% (2023: 23.5%)
28
40
Effects of:
Expenses not deductible for tax purposes
–
2
Remeasurement of deferred tax – change in UK tax rate 
–
2
Adjustments in respect of prior periods
6
3
Other
(1)
(4)
Total income tax recognised in profit or loss
33
43
162 | Just Group PLC | Annual Report and Accounts 2024

Income tax recognised in other comprehensive income
Year ended 
31 December 2024
 £m
Year ended 
31 December 2023 
£m
Revaluation of land and buildings
(1)
–
Total deferred tax
(1)
–
Total income tax recognised in other comprehensive income
(1)
–
Income tax recognised directly in equity
Year ended 
31 December 2024
 £m
Year ended 
31 December 2023 
£m
Current taxation
Relief on Tier 1 interest
(4)
(4)
Total current tax
(4)
(4)
Deferred taxation
Relief in respect of share-based payments
(4)
–
Total deferred tax
(4)
–
Total income tax recognised directly in equity
(8)
(4)
Pillar 2 is not considered to have a significant impact on the Group’s financial statements. The Group is predominantly a UK-centric 
business with an effective tax rate of close to the UK rate of tax of 25%.
In 2023, IFRS 17 Insurance Contracts was adopted. Cumulative differences arising between IFRS 17 and the previous accounting standards 
(IFRS 4), which represent the differences in retained profits previously reported and impact of the adoption of the standard, are brought 
back into the computation of taxable profits. However, legislation provided for transitional arrangements whereby such differences are 
amortised on a straight-line basis over a ten-year period from 1 January 2023. The tax charge for the year to 31 December 2024 includes 
current tax relief arising from amortisation of transitional balances of £34m (2023: £32m).
7. REMUNERATION OF DIRECTORS 
Information concerning individual Directors’ emoluments, interests and transactions is given in the Directors’ Remuneration report. For the 
purposes of the disclosure required by Schedule 5 to the Companies Act 2006, the total aggregate emoluments of the Directors in the year 
was £5m (2023: £5m). Employer contributions to pensions for Executive Directors for qualifying periods were £nil (2023: nil). The aggregate 
net value of share awards granted to the Directors in the year was £2m (2023: £3m), calculated by reference to the average closing 
middle-market price of an ordinary share over the five days preceding the grant. One Director exercised share options during the year with 
an aggregate gain of £1m (2023: two Directors exercised options with an aggregate gain of £3m).
8. STAFF NUMBERS AND COSTS 
The average number of persons employed by the Group (including Directors) during the financial year, analysed by category, was 
as follows:
Year ended 
31 December 2024 
Number
Year ended 
31 December 2023 
Number
Directors
10
11
Senior management
165
142
Staff
1,179
1,052
Average number of staff
1,354
1,205
The aggregate personnel costs were as follows:
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023
 £m
Wages and salaries
121
104
Social security costs
15
11
Other pension costs
7
6
Share-based payment expense
6
6
Total
149
127
   Strategic Report | Governance | Financial Statements | 163 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
9. EMPLOYEE BENEFITS
Defined contribution pension scheme
The Group operates a defined contribution pension scheme. The pension cost charge for the year represents contributions payable to the 
fund and amounted to £7m (2023: £6m).
Employee share plans
The Group operates a number of employee share option plans. Details of those plans are as follows:
Long Term Incentive Plans (“LTIP”)
The Group has made awards under the LTIP to Executive Directors and other senior managers. Awards granted prior to 9 May 2023 were 
granted under the Just Retirement Group plc 2013 Long Term Incentive Plan. Awards granted since 9 May 2023 are granted under the Just 
Group plc Long Term Incentive Plan. Awards are made in the form of nil-cost options which become exercisable on the third anniversary of 
the grant date, subject to the satisfaction of service and performance conditions set out in the Directors’ Remuneration report. 
Performance conditions include a range of measures regarding financial metrics and Environmental Social and Governance “ESG” targets.
Options are exercisable until the tenth anniversary of the grant date, with the exception for good leavers in respect of awards granted 
after 9 May 2023 which are exercisable until the first anniversary of the vesting date. The majority of options granted are also subject to 
a two-year holding period after the options have vested. 
The options are accounted for as equity-settled schemes.
The number and weighted-average remaining contractual life of outstanding options under the LTIP are as follows:
Year ended 
31 December 2024 
Number of options
Year ended
 31 December 2023 
Number of options
Outstanding at 1 January
26,004,780
25,935,723
Granted
7,005,523
9,544,856
Forfeited
(2,466,040)
(2,902,296)
Exercised
(5,311,380)
(6,573,503)
Expired
(19,450)
–
Outstanding at 31 December
25,213,433
26,004,780
Exercisable at 31 December
3,119,011
4,546,466
Weighted-average share price at exercise (£)
1.08
0.85
Weighted-average remaining contractual life (years)
1.06
1.14
The exercise price for options granted under the LTIP is nil.
During the year to 31 December 2024, awards of LTIPs were made on 28 March 2024, 18 April 2024 and 9 September 2024. The weighted-
average fair value and assumptions used to determine the fair value of the LTIPs and the Buy-out options granted during the year are 
as follows:
2024 awards
2023 awards
Fair value at grant date
£0.95
£0.77
Option pricing model used
Black–Scholes,
Stochastic, Finnerty
Black–Scholes,
Stochastic, Finnerty
Share price at grant date
£1.05
£0.84
Exercise price
Nil
Nil
Expected volatility – TSR performance
34.70% – 37.89%
41.34%
Expected volatility – holding period
37.45%
37.52% – 37.60%
Option life (including 2-year holding period)
2.93, 3.93 and 5 years
5 years
Dividend yield
Nil
HUB awards – 2.05%
Other – Nil
Risk-free interest rate – TSR performance
4.11% – 4.59%
3.44%
Risk-free interest rate – holding period
3.94%
3.25% – 3.41%
A Stochastic model is used where vesting is related to a total shareholder return target, a Black-Scholes option pricing model is used for all 
other performance vesting targets, and a Finnerty model is used to model the holding period.
164 | Just Group PLC | Annual Report and Accounts 2024

For awards subject to a market performance condition, such as Total Shareholder Return (“TSR”), expected volatility has been calculated 
using historic volatility of the Company, and for each company in the TSR comparator group, over the period of time commensurate with 
the remainder of the performance period immediately prior to the date of grant. For awards with a holding period condition, expected 
volatility has been calculated using historic volatility of the Company over the period of time commensurate with the holding period 
immediately prior to the date of grant. 
Deferred share bonus plan (“DSBP”)
The DSBP is operated in conjunction with the Group’s short-term incentive plan for Executive Directors and other senior managers of the 
Company or any of its subsidiaries, as explained in the Directors’ Remuneration report. Awards are made in the form of nil-cost options 
which become exercisable on the third anniversary of the grant date. Options are exercisable until the tenth anniversary of the grant date, 
with the exception of good leavers in respect of awards granted after 9 May 2023 which are exercisable until the first anniversary of the 
vesting date.
The options are accounted for as equity-settled schemes.
The number and weighted-average remaining contractual life of outstanding options under the DSBP are as follows:
Year ended 
31 December 2024 
Number of options
Year ended 
31 December 2023
 Number of options
Outstanding at 1 January
5,400,381
5,998,639
Granted
1,336,229
1,278,872
Forfeited
–
(273,206)
Exercised
(1,733,872)
(1,603,924)
Outstanding at 31 December
5,002,738
5,400,381
Exercisable at 31 December
1,263,652
1,661,999
Weighted-average share price at exercise (£)
1.08
0.83
Weighted-average remaining contractual life (years)
0.95
0.85
The exercise price for options granted under the DSBP is nil (2023: nil).
During the year to 31 December 2024, awards of DSBPs were made on 28 March 2024. The weighted-average fair value and assumptions 
used to determine the fair value of options granted during the year under the DSBP are as follows:
2024 awards
2023 awards
Fair value at grant date
£1.05
£0.84
Option pricing model used
Black–Scholes
Black–Scholes
Share price at grant date
£1.05
£0.84
Exercise price
Nil
Nil
Option life
3 years
3 years
Dividend yield
Nil
Nil
Risk-free interest rate
Nil
Nil
Save As You Earn (“SAYE”) scheme
The Group operates SAYE plans for all employees, allowing a monthly amount to be saved from salaries over either a three- or five-year 
period that can be used to purchase shares in the Company at a predetermined price. The employee must remain in employment for the 
duration of the saving period and satisfy the monthly savings requirement (except in “good leaver” circumstances). Options are exercisable 
for up to six months after the saving period. 
The options are accounted for as equity-settled schemes.
   Strategic Report | Governance | Financial Statements | 165 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
9. EMPLOYEE BENEFITS continued
The number, weighted-average exercise price, weighted-average share price at exercise, and weighted-average remaining contractual life 
of outstanding options under the SAYE are as follows:
Year ended 31 December 2024
Year ended 31 December 2023
Number 
of options
Weighted-average 
exercise price £
Number 
of options
Weighted-average 
exercise price £
Outstanding at 1 January
7,853,387
0.60
12,918,140
0.45
Granted
2,215,921
0.85
3,910,005
0.67
Forfeited
(262,928)
0.69
(646,127)
0.56
Cancelled
(241,025)
0.73
(442,187)
0.71
Exercised
(1,020,834)
0.59
(7,794,943)
0.38
Expired
(45,735)
0.74
(91,501)
0.92
Outstanding at 31 December
8,498,786
0.66
7,853,387
0.60
Exercisable at 31 December
75,215
0.42
231,646
0.50
Weighted-average share price at exercise (£)
1.12
0.84
Weighted-average remaining contractual life (years)
1.55
1.97
The range of exercise prices of options outstanding at the end of the year are as follows:
2024 Number of 
options outstanding
2023 Number of 
options outstanding
£0.38
1,750,493
2,043,899
£0.52
–
217,744
£0.67
3,273,896
3,647,050
£0.71
1,235,804
1,380,653
£0.74
125,566
562,516
£0.85
2,113,027
–
£1.18
–
1,525
Total
8,498,786
7,853,387
During the year to 31 December 2024, awards of SAYEs were made on 24 April 2024. The weighted-average fair value and assumptions used 
to determine the fair value of options granted during the year under the SAYE are as follows:
2024 awards
2023 awards
Fair value at grant date
£0.36
£0.38
Option pricing model used
Black–Scholes
Black–Scholes
Share price at grant date
£1.03
£0.89
Exercise price
£0.85
£0.67
Expected volatility – 3-year scheme
37.51%
47.78%
Expected volatility – 5-year scheme
48.00%
50.32%
Option life
3.35 or 5.36 years
3.37 or 5.37 years
Dividend yield
2.02%
1.95%
Risk-free interest rate – 3-year scheme
4.46%
3.65%
Risk-free interest rate – 5-year scheme
4.30%
3.62%
Expected volatility has been calculated using historic volatility of the Company over the period of time commensurate with the expected 
term of the awards immediately prior to the date of grant. 
Employee share
The share-based payment expense recognised in the Consolidated statement of comprehensive income for employee services receivable 
during the year is as follows:
Note
Year ended 
31 December 2024
Year ended 
31 December 2023
Equity-settled schemes
6
6
Total expense
8
6
6
166 | Just Group PLC | Annual Report and Accounts 2024

10. EARNINGS PER SHARE
The calculation of basic and diluted earnings per share is based on dividing the profit or loss attributable to ordinary equity holders of the 
Company by the weighted-average number of ordinary shares outstanding, and by the diluted weighted-average number of ordinary 
shares potentially outstanding at the end of the year. The weighted-average number of ordinary shares excludes shares held by the 
Employee Benefit Trust on behalf of the Company to satisfy future exercises of employee share scheme awards.
Earnings for the purposes of determining earnings per share and diluted earnings per share is calculated by adjusting the profit or loss 
attributable to ordinary equity holders of the Company for amounts in respect of the RT1 notes. This is based on the judgement that the 
rights associated with the RT1 notes are similar to preference shares. Adjustments include coupon payments and any gains/losses 
on redemption.
Year ended 
31 December 2024 
£m 
Year ended 
31 December 2023
 £m
Profit attributable to equity holders of Just Group plc
80
129
Coupon payments in respect of Tier 1 notes (net of tax)
(12)
(12)
Profit attributable to ordinary equity holders of Just Group plc/basic earnings
68
117
Effect of potentially dilutive share options
–
–
Diluted earnings
68
117
Year ended 
31 December 2024
 million 
Year ended 
31 December 2023 
million
Basic weighted average no. of shares
1,040
1,032
Effect of potentially dilutive share options
13
17
Diluted weighted average no. of shares
1,053
1,049
Year ended 
31 December 2024
 pence 
Year ended 
31 December 2023 
pence
Basic earnings per share
6.5
11.3
Diluted earnings per share
6.5
11.2
11. DIVIDENDS AND APPROPRIATIONS 
Dividends and appropriations paid in the year were as follows:
Year ended 
31 December 2024
 £m
Year ended 
31 December 2023 
£m
Final dividend
Final dividend in respect of prior year end (1.5 pence per ordinary share, paid on 15 May 2024)
16
13
Interim dividend
Interim dividend in respect of current year end (0.7 pence per ordinary share, 
paid on 4 October 2024)
7
6
Total dividends paid
23
19
Coupon payments in respect of Tier 1 notes1
16
16
Total distributions to equity holders in the period
39
35
1	 Coupon payments on Tier 1 notes are treated as an appropriation of retained profits and, accordingly, are accounted for when paid.
Subsequent to 31 December 2024, the Directors proposed a final dividend for 2024 of 1.8 pence per ordinary share (2023: 1.5 pence) and 
together with the interim dividend of 0.7 pence per ordinary share paid in 4 October 2024 amounting to £26m (2023: £22m) in total. Subject 
to approval by shareholders at the Company’s 2025 AGM, the dividend will be paid on 14 May 2025 to shareholders on the register of 
members at the close of business on 11 April 2025, and will be accounted for as an appropriation of retained earnings in year ending 
31 December 2025.
   Strategic Report | Governance | Financial Statements | 167 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
12. INTANGIBLE ASSETS
Year ended 31 December 2024
Acquired intangible assets
PrognoSys™
 £m
Software 
£m
Total 
£m
Goodwill
 £m
Intellectual 
property
 £m
Cost
35
2
6
29
72
Disposals
–
–
–
(1)
(1)
At 31 December 2024
35
2
6
28
71
Amortisation and impairment
At 1 January 2024 
(1)
(1)
(4)
(25)
(31)
Charge for the year
–
–
(1)
–
(1)
Disposals
–
–
–
1
1
At 31 December 2024
(1)
(1)
(5)
(24)
(31)
Net book value at 31 December 2024
34
1
1
4
40
Net book value at 1 January 2024
34
1
2
4
41
Year ended 31 December 2023
Acquired intangible assets
PrognoSys™ 
£m
Software
 £m
Total 
£m
Goodwill 
£m
Intellectual 
property
 £m
Cost
At 1 January 2023
35
2
6
29
72
At 31 December 2023
35
2
6
29
72
Amortisation and impairment
 
At 1 January 2023
(1)
(1)
(3)
(20)
(25)
Impairment
–
–
–
(3)
(3)
Charge for the year
–
–
(1)
(2)
(3)
At 31 December 2023
(1)
(1)
(4)
(25)
(31)
Net book value at 31 December 2023
34
1
2
4
41
Net book value at 1 January 2023
34
1
3
9
47
The amortisation and impairment charge is recognised in other operating expenses in profit or loss.
PrognoSys™ is the Group’s proprietary underwriting engine. The Group has accumulated years of experience collected over 20 years of 
operations. It is enhanced by an extensive breadth of external primary and secondary healthcare data and medical literature. Accordingly, 
an intangible asset in relation to its development is recognised in the Consolidated statement of financial position.
Impairment testing
The Group’s goodwill of £34m at 31 December 2024 represents the following:
•	
£33m on the 2009 acquisition by Just Retirement Group Holdings Limited of Just Retirement (Holdings) Limited, the Holding Company of 
JRL; and
•	
£1m recognised on the 2018 acquisition of HUB Pension Consulting (Holdings) Limited.
The majority of the goodwill has been allocated to the cash-generating unit of Just Retirement (Holdings) Limited and its subsidiaries. The 
recoverable amounts of goodwill have been determined from the value-in-use of the cash generating unit.
2024
2023
Period on which management approved forecasts are based
5 years
5 years
Discount rate (pre-tax)
12.9%
11.4%
The value-in-use of the cash-generating unit is considered by reference to the latest business plans over the next five years, which reflect 
management’s best estimate of future cash flows based on historical experience, expected growth rates and assumptions around market 
share, customer numbers, expense inflation and mortality rates. The discount rate was determined using a weighted average cost of 
capital approach, with appropriate adjustments to reflect a market participant’s view. The outcome of the impairment assessment is that 
the goodwill allocated to the cash-generating unit is not impaired and that the value-in-use is higher than the carrying value of goodwill. 
Any reasonably possible changes in assumptions will not cause the carrying value of the goodwill to exceed the recoverable amounts. 
168 | Just Group PLC | Annual Report and Accounts 2024

13. PROPERTY AND EQUIPMENT
Year ended 31 December 2024
Freehold land
 and buildings 
£m
Computer 
equipment 
£m
Furniture 
and fittings 
£m
Right-of-use
 assets 
£m
Total
 £m
Cost or valuation
At 1 January 2024
10
12
9
16
47
Acquired during the year
–
1
3
–
4
Disposals
–
–
–
(7)
(7)
Revaluations
(4)
–
–
–
(4)
At 31 December 2024
6
13
12
9
40
Depreciation and impairment
At 1 January 2024
–
(11)
(6)
(8)
(25)
Depreciation charge for the year
–
(1)
(1)
(1)
(3)
Disposals
–
–
–
7
7
Revaluations
1
–
–
–
1
At 31 December 2024
1
(12)
(7)
(2)
(20)
Net book value at 31 December 2024
7
1
5
7
20
Net book value at 1 January 2024
10
1
3
8
22
Year ended 31 December 2023
Freehold land
 and buildings 
£m
Computer 
equipment 
£m
Furniture 
and fittings 
£m
Right-of-use
 assets 
£m
Total
 £m
Cost or valuation
At 1 January 2023
10
11
9
15
45
Acquired during the year
–
1
–
2
3
Disposals
–
–
–
(1)
(1)
At 31 December 2023
10
12
9
16
47
Depreciation and impairment
At 1 January 2023
–
(10)
(6)
(7)
(23)
Depreciation charge for the year
–
(1)
–
(1)
(2)
At 31 December 2023
–
(11)
(6)
(8)
(25)
Net book value at 31 December 2023
10
1
3
8
22
Net book value at 1 January 2023
10
1
3
8
22
Included in freehold land and buildings is land of value £2m (2023: £2m). 
The Group’s freehold land and buildings are stated at their revalued amounts, being the fair value at the date of revaluation less any 
subsequent accumulated depreciation and subsequent accumulated impairment losses. The fair value measurements of freehold land and 
buildings as at 22 August 2024 were performed by Hurst Warne and Partners Surveyors Ltd, independent valuers not related to the Group. 
Hurst Warne and Partners Surveyors Ltd is registered for regulation by the Royal Institution of Chartered Surveyors (“RICS”). The valuation 
process relies on expert judgement which is heightened due to the macroeconomic-related uncertainty. The valuer has sufficient current 
local knowledge of the particular market, and the knowledge, skills and understanding to undertake the valuation competently. The fair 
value of the freehold land was undertaken using a residual valuation assuming a new build office to an exact equivalent size as currently 
exists to a modern Grade A specification, disregarding the possibility of developing any alternative uses or possible enhancements. The fair 
value of the buildings was determined based on open market comparable evidence of market rent in the existing condition. The fair value 
measurement of revalued land and buildings has been categorised as Level 3 within the fair value hierarchy based on the non-observable 
inputs to the valuation technique used. 
Revaluations during the year comprise a loss of £4m recognised in other comprehensive income (gross of tax of £1m) and the elimination 
of depreciation on the revaluations of £1m, reversing previously recognised gains of £4m (gross of tax of £1m). 
If freehold land and buildings were stated on the historical cost basis, the carrying values would be land of £4m (2023: £4m) and buildings 
of £4m (2023: £4m). 
Right-of-use assets are property assets leased by the Group.
   Strategic Report | Governance | Financial Statements | 169 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
14. INVESTMENT PROPERTY 
Year ended
 31 December 2024 
£m
Year ended 
31 December 2023
 £m
At 1 January
32
40
Net loss from fair value adjustment
(5)
(8)
At 31 December
27
32
Investment properties are leased to commercial tenants. Investment properties are valued using discounted cash flow analysis using 
assumptions based on the repayment of the underlying loan. The valuation model discounts the expected future cash flows using a 
discount rate which includes a credit spread allowance associated with that asset. The redemption and default assumptions are derived 
from the assumptions for the Group’s bond portfolio. The Group’s investment property is held by the Group’s Jersey Property Unit Trust 
(“JPUT”). Rental income received in the year from investment properties was £1m (2023: £1m). Minimum lease payments receivable on 
leases of investment properties are as follows (undiscounted cash flows):
Year ended
 31 December 2024 
£m
Year ended
 31 December 2023 
(restated)¹ 
£m
Within 1 year
1
1
Between 1 and 2 years
1
1
Between 2 and 3 years
1
1
Between 3 and 4 years
1
1
Between 4 and 5 years
1
1
Later than 5 years
265
266
Total
270
271
1	 Amounts have been restated to reflect the revised contractual lease term.
15. FINANCIAL INVESTMENTS
The Group’s financial investments that are measured at fair value through the profit or loss are either managed within a fair value business 
model, or mandatorily measured at fair value. The Group’s financial investments that are measured at amortised cost are held within a 
business model where the intention of holding the instruments is to collect solely payments of principal and interest. The table below 
summarises the classification of the Group’s financial assets and liabilities.
Analysis of financial investments
31 December 2024 
£m
31 December 2023
 £m
Units in liquidity funds
1,792
1,141
Investment funds
399
495
Debt securities and other fixed income securities
	– Debt securities
12,860
12,269
	– Infrastructure and Long income real estate debt securities¹
3,150
1,385
16,010
13,654
Deposits with credit institutions
808
706
Loans secured by commercial mortgages
809
764
Long income real estate2
787
779
Infrastructure loans2
1,246
1,113
Other loans
195
164
Total investments measured at FVTPL – designated
22,046
18,816
Lifetime mortgages
5,637
5,681
Derivative financial assets
2,756
2,377
Total investments measured at FVTPL – mandatory
8,393
8,058
Gilts – subject to repurchase agreements
3,951
2,549
Total investments measured at amortised cost
3,951
2,549
Total financial investments
34,390
29,423
1. Includes £2,266m (2023: £1,146m) of Infrastructure debt securities and £884m (2023: 239m) of Long income real estate debt securities.
2.	 Long income real estate includes £157m (2023: £176m) residential and £630m (2023: £603m) commercial ground rents. Long income real estate of £119m was transferred to 
infrastructure loans as a result of a decision to reclassify certain assets whose security relied on the property operator rather than the property itself.
170 | Just Group PLC | Annual Report and Accounts 2024

Units in liquidity funds comprise wholly of units in funds which invest in very short dated liquid assets. However as they do not meet the 
definition of Cash available on demand, liquidity funds are reported within Financial investments. Liquidity funds do however meet the 
definition of cash equivalents for the purposes of disclosure in the Consolidated statement of cash flows.
The majority of investments included in debt securities and other fixed income securities are listed investments. The Group also originates 
illiquid fixed income assets including infrastructure, real estate and private placements. Long income real estate investments are typically 
much longer duration and hence the cash flow profile is more appropriate to match DB deferred liabilities.
Deposits with credit institutions with a carrying value of £808m (2023: £706m) have been pledged as collateral in respect of the Group’s 
derivative and repurchase agreement financial instruments. Amounts pledged as collateral are deposited with the derivative or repurchase 
agreement counterparty.
Derivatives are reported within Financial investments where the derivative valuation is in an asset position, or alternatively within Payables 
and other financial liabilities where the derivative is in a liability position.
In 2023, the Group first established an amortised cost portfolio; the Group has now invested around £4bn in long dated gilts that are held 
within this portfolio, to significantly reduce the Solvency II coverage ratio sensitivity to future interest rate movements, with a much 
reduced volatility on the IFRS position. 
16. FAIR VALUE OF FINANCIAL ASSETS AND LIABILITIES
This note explains the methodology for valuing the Group’s financial assets and liabilities fair value, including financial investments, and 
provides disclosures in accordance with IFRS 13 “Fair value measurement” including an analysis of such assets and liabilities categorised 
in a fair value hierarchy based on market observability of valuation inputs.
(a) Determination of fair value and fair value hierarchy
All assets and liabilities for which fair value is measured or disclosed in the financial statements are categorised within the fair value 
hierarchy described as follows, based on the lowest level input that is significant to the fair value measurement as a whole.
Level 1
Inputs to Level 1 fair values are unadjusted quoted prices in active markets for identical assets and liabilities that the entity can access 
at the measurement date.
Level 2
Inputs to Level 2 fair values are inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either 
directly or indirectly. If the asset or liability has a specified (contractual) term, a Level 2 input must be observable for substantially the full 
term of the instrument. Level 2 inputs include the following:
•	
quoted prices for similar assets and liabilities in active markets; 
•	
quoted prices for identical assets or similar assets in markets that are not active, the prices are not current, or price quotations vary 
substantially either over time or among market makers, or in which very little information is released publicly; 
•	
inputs other than quoted prices that are observable for the asset or liability; and 
•	
market-corroborated inputs.
Level 3
Inputs to Level 3 fair values include significant unobservable inputs for the asset or liability. Unobservable inputs are used to measure fair 
value to the extent that observable inputs are not available, thereby allowing for situations in which there is little, if any, market activity for 
the asset or liability at the measurement date. However, the fair value measurement objective remains the same, i.e. an exit price at the 
measurement date from the perspective of a market participant that holds the asset or owes the liability. Unobservable inputs reflect the 
same assumptions as those that the market participant would use in pricing the asset or liability including those about risk. 
The sensitivity of Level 3 investments to reasonably possible alternative assumptions for unobservable inputs used in the valuation model 
that could give rise to significant changes in the fair value of the assets is included in section (d). The sensitivities in this note only consider 
the impact of the change in these assumptions on the fair value of the asset. Some of these sensitivities would also impact the yield on 
assets and hence the valuation discount rate used to determine insurance contract liabilities. For some of these sensitivities, the impact 
on the value of insurance contract liabilities and therefore the combined impact on profit before tax is included in note 22(h).
   Strategic Report | Governance | Financial Statements | 171 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
16. FAIR VALUE OF FINANCIAL ASSETS AND LIABILITIES continued
Assessment of the observability of pricing information
All assets classified as Level 1 and 2 are valued using observable market data from standard market pricing sources such as Bloomberg. 
Debt securities and financial derivatives categorised as Level 1 and Level 2 are valued using observable data, either directly (as prices) or 
indirectly (derived from prices). The pricing data for the Level 2 instruments undergoes expert review to determine its quality. For instance, 
the pricing data is sourced from multiple external sources (such as Bloomberg and Thomson Reuters) and is subject to several monitoring 
controls, such as monthly price variances, stale price reviews and variance analysis. If the data quality is not sufficiently high, the 
instrument is reassigned to Level 3. 
If Bloomberg’s pricing service (BVAL) assigns a low score to the pricing data provided by brokers/asset managers, the instruments are then 
classified as Level 3. 
The Group’s assets and liabilities held at fair value, which are valued using valuation techniques for which observable market data are not 
available and classified as Level 3, include loans secured by mortgages, long income real estate, infrastructure loans, private placement 
debt securities, investment funds, other loans and also the Group’s investment contract liabilities. 
(b) Analysis of assets and liabilities held at fair value according to fair value hierarchy
31 December 2024
31 December 2023
Level 1 
£m
Level 2 
£m
Level 3 
£m
Total
 £m
Level 1
 £m
Level 2 
£m
Level 3 
£m
Total 
£m
Assets held at fair value through profit or loss
Units in liquidity funds
1,792
–
–
1,792
1,135
6
–
1,141
Investment funds
–
110
289
399
–
97
398
495
Debt securities and other fixed income securities
6,291
4,964
4,755
16,010
4,941
5,799
2,914
13,654
Deposits with credit institutions
808
–
–
808
706
–
–
706
Loans secured by commercial mortgages
–
–
809
809
–
–
764
764
Long income real estate
–
–
787
787
–
–
779
779
Infrastructure loans
–
–
1,246
1,246
–
–
1,113
1,113
Other loans
–
61
134
195
–
41
123
164
Lifetime mortgages
–
–
5,637
5,637
–
–
5,681
5,681
Derivative financial assets
–
2,750
6
2,756
–
2,377
–
2,377
Financial investments
8,891
7,885
13,663
30,439
6,782
8,320
11,772
26,874
Investment property
–
–
27
27
–
–
32
32
Fair value of financial assets held at 
amortised cost
Gilts – subject to repurchase agreements 
(fair value)
3,604
–
–
3,604
2,614
–
–
2,614
Total financial assets and investment property
12,495
7,885
13,690
34,070
9,396
8,320
11,804
29,520
Liabilities held at fair value
Investment contract liabilities
–
37
5
42
–
–
35
35
Derivative financial liabilities
–
2,997
18
3,015
–
2,473
14
2,487
Fair value of financial liabilities at amortised cost
Obligations for repayment of cash collateral 
received (fair value)
662
–
–
662
511
21
–
532
Loans and borrowings at amortised cost (fair value)
–
862
–
862
–
694
–
694
Repurchase obligation (fair value)
–
3,878
–
3,878
–
2,569
–
2,569
Total financial liabilities
662
7,774
23
8,459
511
5,757
49
6,317
There are no non-recurring fair value measurements in either period. 
172 | Just Group PLC | Annual Report and Accounts 2024

(c) Transfers between levels
The Group’s policy is to assess pricing source changes and determine transfers between levels as of the end of each half-yearly reporting 
period. Transfers between levels arise from changes in the pricing sources. During the year there were the following transfers between levels:
•	
Transfers from Level 2 to Level 1 as a result of improved pricing sources were £1,380m (2023: £1,492m)
•	
Transfer from Level 1 to Level 2 due to a fall in pricing quality were £275m (2023: £279m)
•	
Transfers from level 2 to level 3 due to a fall in pricing quality £192m (2023: 157m)
•	
Transfers from level 3 to level 2 are investment contract liabilities which have been transferred to match the classification of the assets 
backed to those liabilities £37m (2023: nil) and investments which have improved pricing sources £467m (2023: £15m)
(d) Level 3 assets and liabilities measured at fair value
Reconciliation of the opening and closing recorded amount of Level 3 assets and liabilities held at fair value. 
Year ended 31 December 2024
Investment 
funds 
£m
Debt 
securities and 
other fixed 
income 
securities £m
Loans 
secured by 
commercial 
mortgages 
£m
Long 
income real 
estate 
£m
Infra-
structure 
loans
 £m
Other
 loans 
£m
Lifetime 
mortgages 
£m 
Investment 
contract 
liabilities 
£m
Derivative 
financial 
liabilities 
£m
Derivative 
financial 
assets 
£m
At 1 January 2024
398
2,914
764
779
1,113
123
5,681
(35)
(14)
–
Purchases/advances/deposits
81
2,417
178
235
101
–
340
(13)
–
–
Transfers to Level 3
–
192
–
–
–
–
–
–
–
1
Transfers from Level 3
–
(467)
–
–
–
–
–
37
–
–
Reclassification between level 3
–
–
–
(119)
119
–
–
–
–
–
Sales/redemptions/payments
(180)
(107)
(127)
(13)
(39)
–
(375)
8
–
–
Recognised in profit or loss in 
investment return
– Realised gains and losses 
(11)
–
–
–
–
–
150
–
–
–
– Unrealised gains and losses 
1
(175)
(7)
(95)
(43)
2
(364)
–
(4)
5
Interest accrued
–
(19)
1
–
(5)
9
205
–
–
–
Change in fair value of liabilities 
recognised in profit or loss
–
–
–
–
–
–
–
(2)
–
–
At 31 December 2024
289
4,755
809
787
1,246
134
5,637
(5)
(18)
6
Year ended 31 December 2023 
Investment 
funds 
£m
Debt 
securities and 
other fixed 
income 
securities £m
Loans 
secured by 
commercial 
mortgages 
£m
Long 
income real 
estate 
£m
Infra-
structure 
loans
 £m
Other
 loans 
£m
Lifetime 
mortgages 
£m 
Investment 
contract 
liabilities 
£m
Derivative 
financial 
liabilities 
£m
Derivative 
financial 
assets 
£m
At 1 January 2023
338
1,605
584
247
948
112
5,306
(33)
(42)
–
Purchases/advances/deposits
56
1,195
256
529
138
17
186
(12)
–
–
Transfers to Level 3
–
157
–
–
–
–
–
–
–
–
Transfers from Level 3
–
(15)
–
–
–
–
–
–
–
–
Sales/redemptions/payments
4
(116)
(110)
(4)
(50)
–
(342)
1
23
–
Recognised in profit or loss in 
investment return
– Realised gains and losses 
–
–
–
–
–
–
122
–
–
–
– Unrealised gains and losses 
– 
93
32
7
72
(16)
164
–
5
–
Interest accrued
–
(5)
2
–
5
10
245
–
–
–
Change in fair value of liabilities 
recognised in profit or loss
–
–
–
–
–
–
–
9
–
–
At 31 December 2023
398
2,914
764
779
1,113
123
5,681
(35)
(14)
–
   Strategic Report | Governance | Financial Statements | 173 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
16. FAIR VALUE OF FINANCIAL ASSETS AND LIABILITIES continued
Sensitivity analysis 
The sensitivities disclosed in this note only consider the impact of the change in these assumptions on the fair value of the investment 
assets. Some of these sensitivities would also impact the yield on assets and hence the valuation discount rate used to determine the 
insurance contract liabilities. For some of these sensitivities, the impact on the value of insurance contract liabilities and hence profit 
before tax is included in note 22(h). 
Reasonably possible alternative assumptions for unobservable inputs used in the valuation model either as at the valuation date or from 
a suitable recent reporting period where appropriate to do so could give rise to significant changes in the fair value of the assets. The Group 
has estimated the impact on fair value to changes to these inputs as follows:
Financial investments
Note
Principal 
assumption1
Sensitivity applied
31 December 2024 
£m
31 December 2023 
£m
Investment funds
(i)
credit spreads
+100bps
(11)
(10)
Debt securities and other fixed income securities
(ii)
credit spreads
+100bps
(420)
(293)
Loans secured by commercial mortgages
(iii)
credit spreads
+100bps
(27)
(27)
Long income real estate
(iv)
credit spreads
+100bps
(114)
(158)
Long income real estate
(iv)
credit rating
downgrade of residential 
ground rents to BBB
(4)
(11)
Infrastructure loans
(v)
credit spreads
+100bps
(87)
(78)
1	 Sensitivities are determined by reference to the movement in credit spreads where the valuation models used discount the expected cash flows using a discount rate which 
includes a credit spread allowance associated with the asset. 
For sensitivity analysis of lifetime mortgages, please refer to 16(d)(vi).
(i) Investment funds

Investment funds classified as Level 3 are structured entities that operate under contractual arrangements which allow a group of 
investors to invest in a pool of corporate loans without any one investor having overall control of the entity. Discount rates are the most 
significant assumption applied in calculating the fair value of investment funds. The average discount rate used is 8% (2023: 10%). 
(ii) Debt securities and other fixed income securities
In line with market practice, fixed-income securities are generally valued using independent pricing services such as Bloomberg and 
Thomson Reuters. When pricing data is unavailable from pricing services, prices are sourced from external asset managers or internal 
models and classified as Level 3 under the fair value hierarchy due to the use of significant unobservable inputs. These include private 
placement bonds, asset-backed securities and illiquid corporate bonds.
(iii) Loans secured by commercial mortgages
Loans secured by commercial mortgages are valued using a discounted cash flow model. The contractual cash flows are discounted by 
a risk-free discount rate with additional spreads to allow for credit and illiquidity risks. The additional spreads used in the discount rate are 
calculated using an internally developed methodology, which takes into consideration the credit rating of each loan and refers to external 
market spread indices to assess market movements in spreads and the impact of changes in credit ratings. 
(iv) Long income real estate
Long income real estate is valued using discounted cash flow analysis using assumptions based on the repayment of the underlying loan.
Principal assumptions underlying the calculation of long income real estate
In determining the credit spreads for the valuation of residential ground rents, the Group has taken a market participant approach, which 
requires consideration of the assumptions, including those about risk, that a market participant would make at the balance sheet date for 
valuing such assets. The Group notes the significant uncertainty regarding the outcome of the previous Government consultation and the 
2024 King’s Speech regarding restriction of residential ground rents as explained in the Risk Management report. The Group included an 
adjustment to the valuation of its residential ground rents portfolio in 2023 to reflect this uncertainty in the fair value that a market 
participant would be willing to exchange such assets. The value of these assets was adjusted to reflect an expected increase in credit 
spread and consequential increase the credit risk deduction for defaults. The Group has not made any change to the approach for 
determining this adjustment as at 31 December 2024 but figures have been refreshed to reflect current economic conditions.
As explained in note 30, the Group continues to monitor the new Government’s agenda regarding residential ground rent assets. The Group 
has performed additional sensitivity analysis over the residential ground rents within the long income real estate portfolio. The sensitivity 
of residential ground rents to more significant adverse changes in credit quality has been evaluated in light of the potential scenarios 
proposed in the previous Government consultation. As shown in the sensitivities table above, an additional sensitivity has been performed 
under the scenario that the credit rating of the Group’s holding in residential ground rents reduces to BBB.
174 | Just Group PLC | Annual Report and Accounts 2024

(v) Infrastructure loans
Infrastructure loans are valued using a discounted cash flow model. The contractual cash flows from the loans are discounted by a risk-free 
discount rate plus additional spreads to allow for credit and illiquidity risks. The additional spreads used in the discount rate are calculated 
using an internally developed methodology, which takes into consideration the credit rating of each loan and refers to external market 
spread indices to assess market movements in spreads and the impact of changes in credit ratings. 
(vi) Lifetime mortgages
Methodology and judgement underlying the calculation of lifetime mortgages
The valuation of lifetime mortgages is determined using internal models which project future cash flows expected to arise from each loan. 
Future cash flows allow for assumptions relating to future expenses, future mortality experience, voluntary redemptions and repayment 
shortfalls on redemption of the mortgages due to the NNEG. The fair value is calculated by discounting the future cash flows at a swap rate 
plus a liquidity premium. 
Under the NNEG, the amount recoverable by the Group on eligible termination of mortgages is capped at the net sale proceeds of the 
property. A key judgement is with regard to the calculation approach used. The Black 76 variant of the Black-Scholes option pricing model 
has been used in conjunction with an approach using best estimate future house price growth assumptions.
Cash flow models are used in the absence of a deep and liquid market for lifetime mortgages. The bulk sales of the portfolios of Just LTMs 
in recent years represented market prices specific to the characteristics of the underlying portfolios of loans sold, in particular: loan rates; 
loan-to-value ratios; and customer age. This was considered insufficient to affect the judgement of the methodology and assumptions 
underlying the discounted cash flow approach used to value individual loans in the remaining portfolio. The pricing of these portfolio sales 
did not indicate a bias in either direction and, as such, any suggestion that the current valuation approach was inappropriate. The 
methodology and assumptions used would be reconsidered if any information is obtained from future portfolio sales that is relevant and 
applicable to the remaining portfolio. 
Principal assumptions underlying the calculation of lifetime mortgages
Gains and losses arising from lifetime mortgages are largely dependent on the term of the mortgage, which in turn is determined by the 
longevity of the customer. Principal assumptions underlying the calculation of lifetime mortgages include the items set out below. These 
assumptions are also used to provide the expected cash flows from the lifetime mortgages which determine the yield on this asset. This 
yield is used for the purpose of setting valuation discount rates on the liabilities supported, as described in note 22(b).
Maintenance expenses
Assumptions for future policy expense levels are based on the Group’s recent expense analyses. The assumed future expense levels 
incorporate an annual inflation rate allowance of 3.7% (2023: 3.6%).
Mortality
Mortality assumptions have been derived with reference to England and Wales population mortality using the CMI 2023 (2023: CMI 2022) 
model for mortality improvements. These base mortality and improvement tables have been adjusted to reflect the expected future 
mortality experience of mortgage contract holders, taking into account the medical and lifestyle evidence collected during the sales 
process and the Group’s assessment of how this experience will develop in the future. This assessment takes into consideration relevant 
industry and population studies, published research materials and management’s own experience. The Group has considered the possible 
impact of the COVID-19 pandemic on its mortality assumptions and has included an allowance for the expected future direct and indirect 
impacts of this and wider UK mortality trends, updated from that which applied at 31 December 2023. Further details of the matters 
considered in relation to mortality assumptions at 31 December 2024 are set out in note 22(b).
Property prices
The approach in place as at 31 December 2024, which is the same as at 31 December 2023, is to calculate the value of a property by taking 
the latest Automated Valuation Model “AVM” result, or latest surveyor value if more recent, indexing this to the balance sheet date using 
Nationwide UK house price indices and then making a further allowance for property dilapidation since the last revaluation date. 
The appropriateness of this valuation basis is regularly tested on the event of redemption of mortgages. The sensitivity of lifetime 
mortgages to a fall in property prices is included in the table of sensitivities below.
Future property price
In the absence of a reliable long-term forward curve for UK residential property price inflation, the Group has made an assumption about 
future residential property price inflation based upon available market and industry data. These assumptions have been derived with 
reference to the long-term expectation of the UK consumer price index inflation metric, “CPI”, plus an allowance for the expectation of 
house price growth above CPI (property risk premium) less a margin for a combination of risks including property dilapidation and basis 
risk. An additional allowance is made for the volatility of future property prices. This results in a single rate of future house price growth of 
3.3% (2023: 3.3%), with a volatility assumption of 13% per annum (2023: 13%). The setting of these assumptions includes consideration of 
future long and short-term forecasts, the Group’s historical experience, benchmarking data, and future uncertainties including the possible 
impacts of the COVID-19 pandemic and a higher interest and inflation rate economic environment on the UK property market. Increases in 
house price indices have been observed over 2024, albeit this only represents a short time period in relation to the long-term assumption 
being considered here. As such, at this stage our view is that there is no clear indication of a change in the long-term prospects of the 
housing market. In light of this, the future house price growth and property volatility assumptions have been maintained at the same level 
as assumed at 31 December 2023. The sensitivity of lifetime mortgages to changes in future property price growth is included in the table 
of sensitivities below.
   Strategic Report | Governance | Financial Statements | 175 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
16. FAIR VALUE OF FINANCIAL ASSETS AND LIABILITIES continued
Voluntary redemptions 
Assumptions for future voluntary redemption levels are based on the Group’s recent experience analyses and management’s expert 
judgement. The assumed redemption rate varies by factors such as product type, duration, issue age and property value with base 
assumptions varying between 0.5% and 3.7% for loans in JRL (2023: 0.5% and 4.1%) and between 0.2% and 6.0% for loans in PLACL 
(2023: 0.6% and 6.8%).
Liquidity premium 
The liquidity premium at initial recognition is set such that the fair value of each loan is equal to the face value of the loan. The liquidity 
premium partly reflects the illiquidity of the loan and also spreads the recognition of profit over the lifetime of the loan. Once calculated, 
the liquidity premium remains unchanged at future valuations except when further advances are taken out. In this situation, the single 
liquidity premium to apply to that loan is recalculated allowing for all advances. The average liquidity premium for loans held within JRL is 
3.2% (2023: 3.2%) and for loans held within PLACL is 3.3% (2023: 3.3%). The movement over the period observed in both JRL and PLACL is a 
function of the liquidity premiums on new loan originations compared to the liquidity premiums on those policies which have redeemed 
over the period, both in reference to the average spread on the in-force portfolio of LTMs. 
Sensitivity analysis
Reasonably possible alternative assumptions for unobservable inputs used in the valuation model could give rise to significant changes in 
the fair value of the assets. The Group has estimated the impact on fair value to changes to these inputs as follows:
Lifetime mortgages net increase/
(decrease) in fair value (£m)
Maintenance 
expenses 
+10%
Base 
mortality
 -5%
Mortality 
improvement 
+10%
Immediate 
property 
price fall 
-10%
Future 
property
 price growth 
-0.5%
Future 
property 
price volatility 
+1%
Voluntary 
redemptions 
+10%
Liquidity 
premium 
+10bps
2024
(5)
(23)
(3)
(88)
(51)
(33)
27
(46)
2023
(5)
(15)
(3)
(83)
(50)
(34)
19
(49)
The sensitivity factors are applied via financial models either as at the valuation date or from a suitable recent reporting period where 
appropriate to do so. The analysis has been prepared for a change in each variable with other assumptions remaining constant. In reality 
such an occurrence is unlikely due to correlation between the assumptions and other factors. It should be noted that some of these 
sensitivities are non-linear and larger or smaller impacts should not be simply interpolated or extrapolated from these results. 
For example, the impact from a 5% fall in property prices would be slightly less than half of that disclosed in the table above. 
The impact on insurance liabilities of sensitivities to mortality is included in note 22(h). 
Other limitations in the above sensitivity analysis include the use of hypothetical market movements to demonstrate potential risk that 
only represents the Group’s view of reasonably possible near-term market changes that cannot be predicted with any certainty.
(vii) Other loans
Other loans classified as Level 3 are mainly commodity trade finance loans. These are valued using discounted cash flow analyses. 
Sensitivity analysis
The sensitivity of fair value to changes in credit spread assumptions in respect of other loans is not material.
17. DEFERRED TAX ASSETS
31 December 2024 
£m
31 December 2023 
£m 
Transitional tax relief on adoption of IFRS 17
273
307
Tax losses and other
113
99
Land and buildings
1
–
Total
387
406
The £273m (2023: £341m) deferred tax asset was recognised on adoption of IFRS 17 for transitional tax relief and is being amortised over a 
period of ten years from 1 January 2023.
The movement in the net deferred tax balance was as follows:
Year ended 
31 December 2024
 £m
Year ended
 31 December 2023
 £m 
Net balance at 1 January
406
449
Recognised in profit or loss
(24)
(43)
Recognised in other comprehensive income
1
–
Recognised in equity
4
–
Net balance at 31 December
387
406
The Group has unrecognised deferred tax assets of £8m (2023: £6m). 
176 | Just Group PLC | Annual Report and Accounts 2024

18. CASH AND CASH EQUIVALENTS 
31 December 2024 
£m
31 December 2023 
£m
Cash available on demand
808
546
Units in liquidity funds
1,792
1,141
Cash and cash equivalents in the Consolidated statement of cash flows
2,600
1,687
Units in liquidity funds comprise wholly of units in funds which invest in very short dated liquid assets. However as they do not meet the 
definition of Cash available on demand, liquidity funds are reported within financial investments (see note 15). Liquidity funds do however 
meet the definition of cash equivalents for the purposes of disclosure in the Consolidated statement of cash flows.
19. SHARE CAPITAL AND SHARE PREMIUM 
The allotted, issued and fully paid ordinary share capital of Just Group plc is detailed below:
Number of £0.10 
ordinary shares
Share capital 
£m
Share premium 
£m
At 1 January 2024
1,038,702,932
104
95
At 31 December 2024
1,038,702,932
104
95
At 1 January 2023
1,038,702,932
104
95
At 31 December 2023
1,038,702,932
104
95
The Company does not have a limited amount of authorised share capital.
20. OTHER RESERVES
31 December 2024 
£m
31 December 2023 
£m
Merger reserve
597
597
Reorganisation reserve
348
348
Revaluation reserve
1
3
Share held by trusts
(2)
(5)
Total
944
943
Reorganisation reserve represents the difference in the nominal value of the shares in the Company and the value of shares in Just Retirement 
Group Holdings Limited for which they were exchanged as part of the Group reorganisation in November 2013.
The merger reserve is the result of a placing of 94,012,782 ordinary shares in 2019 and the acquisition of 100% of the equity of Partnership 
Assurance Group plc in 2016. The placing was achieved by the Company acquiring 100% of the equity of a limited company for 
consideration of the new ordinary shares issued. Merger relief under Section 612 of the Companies Act 2006 applied to both transactions, 
as explained in note 6 of Parent Company’s financial statements. 
21. TIER 1 NOTES 
Year ended 
31 December 2024 
£m
Year ended
 31 December 2023 
£m
At 1 January
322
322
At 31 December
322
322
On 16 September 2021 the Group issued £325m 5.0% perpetual restricted Tier 1 contingent convertible notes, incurring issue costs of £3m.
During the year, interest of £16m was paid to holders of the Tier 1 notes (2023: £16m). The Tier 1 notes bear interest on the principal 
amount up to 30 September 2031 (the first reset date) at the rate of 5.0% per annum, and thereafter at a fixed rate of interest reset on the 
first call date and on each fifth anniversary thereafter. Interest is payable on the Tier 1 notes semi-annually in arrears on 30 March and 30 
September each year. 
The Group has the option to cancel the coupon payment at its discretion and cancellation of the coupon payment becomes mandatory upon 
non-compliance with the solvency capital requirement or minimum capital requirement or where the Group has insufficient distributable 
funds. Cancelled coupon payments do not accumulate or become payable at a later date and do not constitute a default. In the event of 
non-compliance with specific solvency requirements, the conversion of the Tier 1 notes into ordinary shares could be triggered. 
The Tier 1 notes are treated as a separate category within equity and the coupon payments are recognised outside of the profit after tax 
result and as a deduction directly from shareholders’ equity. Amounts reported in the Statement of changes in equity are £12m (2023: 
£12m) after attributable tax.
   Strategic Report | Governance | Financial Statements | 177 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
22. INSURANCE CONTRACTS AND RELATED REINSURANCE 
31 December 2024 
£m
31 December 2023 
£m 
Gross insurance liabilities
27,753
24,131
Reinsurance contract assets
(2,067)
(1,143)
Reinsurance contract liabilities
94
125
Net reinsurance contracts
(1,973)
(1,018)
Net insurance liabilities
25,780
23,113
Insurance liabilities and reinsurance assets and liabilities include valuation of the Best estimate of the present value of future cash flows, 
the Risk adjustment for non-financial risk and the Contractual service margin. A summary of the movement in insurance liabilities and net 
reinsurance contracts is presented below.
Year ended 31 December 2024
Year ended 31 December 2023
Gross 
£m
Net reinsurance 
£m
Net 
£m
Gross 
£m
Net reinsurance 
£m
Net 
£m
Best estimate
20,758
64
20,822
17,030
76
17,106
Risk adjustment
924
(592)
332
674
(399)
275
CSM
2,449
(490)
1,959
1,943
(332)
1,611
Net opening balance
24,131
(1,018)
23,113
19,647
(655)
18,992
CSM recognised for services provided
(177)
23
(154)
(156)
27
(129)
CSM accretion
113
(30)
83
79
(12)
67
Other movements in the CSM
346
94
440
583
(173)
410
Release from risk adjustment
(11)
4
(7)
(11)
4
(7)
Other movements in risk adjustment
139
(144)
(5)
261
(197)
64
Movements in best estimate
3,212
(902)
2,310
3,728
(12)
3,716
Net closing balance
27,753
(1,973)
25,780
24,131
(1,018)
23,113
Best estimate
23,970
(838)
23,132
20,758
64
20,822
Risk adjustment
1,052
(732)
320
924
(592)
332
CSM
2,731
(403)
2,328
2,449
(490)
1,959
Net closing balance
27,753
(1,973)
25,780
24,131
(1,018)
23,113
The detailed movements analysis of insurance liabilities and reinsurance assets and liabilities are presented in note 22(c) and (d) 
respectively. The movements include the CSM split between contracts under the Fair Value Approach (“FVA”) and other contracts, including 
those measured under the Fully Retrospective Approach (“FRA”) at transition to IFRS 17 and new contracts since transition to IFRS 17.
(a) Terms and conditions of insurance and reinsurance contracts
The Group’s long-term insurance contracts include Retirement Income (Defined Benefit, Guaranteed Income for Life, and Care Plans), and 
whole of life and term protection insurance.
Although the process for the establishment of insurance liabilities follows specified rules and guidelines, the liabilities that result from the 
process remain uncertain. As a consequence of this uncertainty, the eventual value of claims could vary from the amounts provided to 
cover future claims. 
The estimation process used in determining insurance liabilities involves projecting future annuity payments and the cost of maintaining 
the contracts. 
The Group uses reinsurance as an integral part of its risk and capital management activities. New business is reinsured via longevity swap 
and quota share arrangements. The percentage of new business reinsured in 2024 is:
•	
GIfL was reinsured using longevity swap reinsurance at 90%. 
•	
DB was reinsured using longevity swap reinsurance at c.90% for future cash flows excluding tax free cash.
•	
One DB Partner transaction was executed in 2024 and was reinsured using both quota share (funded) reinsurance and longevity swap 
reinsurance at respectively 60% and 35% of the total risk. The funded reinsurance represented 17% of the total new business volume in 
2024.
In-force business is reinsured under longevity swap and quota share treaties. 
178 | Just Group PLC | Annual Report and Accounts 2024

The longevity reinsurance on JRL GIfL in-force business is as described for new business, noting the following differences in proportion 
reinsured: 
•	
Business written between 1 January 2016 and 31 December 2019 is reinsured at 100% following a change implemented in 2020 for 
in-force policies, which increased the reinsurance coverage from 75% to 100%. 
•	
Business written prior to March 2015 is not reinsured; business written from March to December 2015 is reinsured at 45%.
The reinsurance on JRL DB written:
•	
Between 1 January 2016 and 30 June 2019 is reinsured at 100% following a change implemented in 2019 for in-force policies, which 
increased the reinsurance coverage from 55% for underwritten schemes and 75% for non-underwritten schemes.
•	
Between 1 July 2019 and 31 December 2023 is reinsured at 90% for non-underwritten schemes and 75% for underwritten schemes, 
and a small proportion has been reinsured using quota share reinsurance since 2020 via DB partnering. 
•	
DB Partner (funded re) in-force business is reinsured using quota share reinsurance arrangements at 100% reinsured.
The reinsurance arrangements above are subject to collateral arrangements in order to mitigate the credit risk created by such contracts. 
Collateral arrangements for both quota share and longevity swap treaties are described in note 28(c)(iii).
(b) Measurement of insurance contracts
The Group’s long-term insurance contracts include retirement annuities, namely Defined Benefit and Guaranteed Income for Life products, 
and annuities to fund care fees (immediate needs and deferred).
The value of insurance contracts in the financial statements comprises the following components:
•	
Present value of future cash flows
	–
estimates of future cash flows;
	–
an adjustment to reflect the time value of money and the financial risks related to future cash flows, to the extent that the financial 
risks are not included in the estimates of future cash flows; 
•	
a risk adjustment for non-financial risk; and
•	
a contractual service margin.
(i) Estimates of future cash flows
In estimating future cash flows, the Group incorporates, in an unbiased way, all reasonable and supportable information that is available 
without undue cost or effort at the reporting date. This information includes both internal and external historical data about claims and 
other experience, updated to reflect current expectations of future events. When estimating future cash flows, the Group takes into 
account current expectations of future events that might affect those cash flows. 
Cash flows within the boundary of a contract relate directly to the fulfilment of the contract, including those for which the Group has 
discretion over the amount or timing. These include payments to (or on behalf of) policyholders, insurance acquisition cash flows and other 
costs, including investment expenses, that are incurred when fulfilling contracts. The valuation of future policyholder payments is by its 
nature inherently uncertain, and is based on recognised mortality assumptions as described below.
Insurance acquisition cash flows, and other costs that are incurred in fulfilling contracts, comprise both direct costs and an allocation of fixed 
and variable overheads. These may include costs incurred in providing the required level of benefits; policy administration and maintenance 
costs; transaction-based taxes and levies directly associated with the insurance contract; payments by the insurer in a fiduciary capacity to 
meet tax obligations incurred by the policyholder, and related receipts; costs the entity will incur performing investment activities to the 
extent the entity performs that activity to enhance benefits from insurance coverage for policyholders; and an allocation of fixed and variable 
overheads.
Cash flows are attributed to acquisition activities, other fulfilment activities and other activities using activity-based costing techniques. 
Cash flows attributable to acquisition and other fulfilment activities are allocated to groups of contracts using methods that are 
systematic and rational and are consistently applied to all costs that have similar characteristics. Other costs are recognised in profit 
or loss as they are incurred.
(ii) Mortality assumptions
Mortality assumptions have been set by reference to appropriate standard mortality tables, adjusted to reflect the future mortality 
experience of the policyholders, taking into account the medical and lifestyle evidence collected during the underwriting process, premium 
size, gender and the Group’s assessment of how this experience will develop in the future. This assessment takes into consideration 
relevant industry and population studies, published research materials, and management’s own industry experience. 
The Group continues to make an explicit allowance in the Group’s mortality assumptions to reflect the emerging evidence of the future 
impacts of COVID infections and continuing and likely long-lasting disruption to healthcare services. This explicit allowance involved a 
mortality uplift of +2.8% in 2025, running down to +2.5% in 2030, +1.7% in 2040 and +1.3% in 2050. The revised allowance reflects the 
signal from the most recent mortality experience; updated views on future mortality drivers following the COVID-19 pandemic; and the 
impact of adopting the latest version of the CMI model. The Group will continue to follow closely the impact of COVID-19 as part of a 
comprehensive assessment of all factors influencing mortality trends, in keeping its assumptions under regular review.
   Strategic Report | Governance | Financial Statements | 179 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
22. INSURANCE CONTRACTS AND RELATED REINSURANCE continued
For 31 December 2024, projected mortality rates are lower (versus 31 December 2023) in the short term, and higher in the long term. 
An age-standardised mortality rate for the population of England & Wales aged 50-89 for calendar year 2025 is 2.2% lower; whereas for 
calendar year 2035 it is 0.8% higher; and for 2045 it is 1.4% higher. For 31 December 2024, the average annual mortality improvement rate 
over the period 2025-35 is 0.8% p.a. (2023: 1.1% p.a.). Over the period 2035-45 the average annual mortality improvement rate is 1.1% p.a. 
(2023: 1.2% p.a.).
The standard tables which underpin the mortality assumptions are summarised in the table below.
Product group
Entity
2024
2023
Individually underwritten 
Guaranteed Income for
Life Solutions
JRL, 
PLACL
Modified E and W Population mortality, 
with CMI 2023 model mortality 
improvements
Modified E and W Population mortality, with CMI 
2022 model mortality improvements
Defined Benefit
JRL
Modified E and W Population mortality, 
with CMI 2023 model mortality 
improvements. Medically underwritten 
unchanged from 2023
Modified E and W Population mortality, with CMI 
2022 model mortality improvements. Medically 
underwritten: Reinsurer supplied tables underpinned 
by the Self-Administered Pension Scheme (“SAPS”) 
S1 tables, with modified CMI 2009 model mortality 
improvements for medically underwritten business
Defined Benefit
PLACL
Modified E and W Population mortality, 
with CMI 2023 model mortality 
improvements
Modified E and W Population mortality, with CMI 
2022 model mortality improvements
Care Plans and other 
annuity products
PLACL
Modified PCMA/PCFA or modified E and W 
Population mortality with CMI 2023 model 
mortality improvements
Modified PCMA/PCFA or modified E and W Population 
mortality with CMI 2022 model mortality 
improvements
Protection
PLACL
Unchanged from 2023
TM/TF00 Select
The long-term improvement rates in the CMI 2023 model are 1.5% for males and 1.25% for females (2023: CMI 2022 model with 1.5% for 
males and 1.25% for females). The period smoothing parameter in the modified CMI 2023 model has been set to 7.0 (2023: CMI 2022 model 
with 7.0). The addition to initial rates (“A”) parameter in the model is set to 0% (2023: between 0% and 0.25% depending on product). A 0% 
weighting has been given to 2023 CMI mortality experience (2023: 0% for 2022 mortality experience). All other CMI model parameters are 
the defaults (2023: all other parameters set to defaults). 
(iii) Discount rates
All cash flows are discounted using investment yield curves adjusted to allow for expected and unexpected credit risk. For non-lifetime 
mortgage assets, this adjustment is comprised of an element based upon historic default experience and an element based upon current 
spread levels where both elements are relevant to the asset in question. The yields on lifetime mortgage assets are derived using the 
assumptions described below and also in note 16 with an additional reduction to the future house price growth rate of 50bps (2023: 50bps) 
allowed for. The yields on residential ground rents are derived using the assumptions described in note 16(d)(iv) and the adjustments set 
out in note 1.3 in light of the ongoing uncertainty associated with the government consultation regarding these investments.
The overall reduction in yield to allow for the risk of defaults from all non-LTMs and the adjustment from LTMs, which included a 
combination of the NNEG and the additional reduction to future house price growth rate, was 56bps for JRL (2023: 58bps). During the year, 
the Group has aligned PLACL’s presentation of this reduction in yield with that of the JRL assumption. The PLACL assumption is 96bps (2023: 
88bps on an equivalent basis).
Discount rates at the inception of each contract are based on the yields within a hypothetical reference portfolio of assets which the Group 
expects to acquire to back the portfolio of new insurance liabilities (the “target portfolio”). A weighted average of these discount rate 
curves is determined for the purpose of calculating movements in the CSM relating to each group of contracts.
At each valuation date, the estimate of the present value of future liability cash flows and the risk adjustment for non-financial risks are 
discounted using the yields from a reference portfolio based upon the actual asset portfolio backing the net of reinsurance best estimate 
liabilities and risk adjustment. The reference portfolio is adjusted in respect of new contracts incepting in the period to allow for a period of 
transition from the actual asset holdings to the target portfolio where necessary. Typically, this period of transition can be up to six months 
but is dependent on the volume of new business transactions completed.
The target asset portfolio seeks to select the appropriate mix of assets to match the underlying net insurance contract liabilities. The target 
asset portfolio consists of listed bonds, unlisted illiquid investments and lifetime mortgages.
The tables below set out rates at certain points on the yield curves used to discount the best estimate liability and risk adjustment reserves 
as at 31 December together with the weighted average discount rates applied to the new business cohorts for the principal insurance 
product lines. The discount rates used for the gross insurance and reinsurance contracts at the year end date are consistent, having been 
based on a single investment portfolio for each legal entity. The discount rates used for locking-in the CSM for the new business cohort are 
based on the interest rates applicable on the date of recognition for underlying business. For reinsurance:
	– In instances where reinsurance cover is in place when underlying contracts are written, the reinsurance CSM is calculated using discount 
rates as at the start of the relevant treaty notice period. 
	– In instances where reinsurance is transacted subsequently to the underlying business being written, the reinsurance CSM is calculated 
using discount rates as at the start date of the reinsurance treaty.
180 | Just Group PLC | Annual Report and Accounts 2024

Locked-in rates for underlying business are presented below. Equivalent locked-in reinsurance discount rates vary by reinsurer but are based 
upon the same underlying reference portfolios as for gross insurance business so will only differ due to the recognition date difference 
described above. Discount rates have been disclosed in aggregate and have not been split according to their profitability groupings. 
Discount rate – insurance contracts JRL
31 December 2024
31 December 2023
Valuation rate at 
31 December
New business cohort
 (Locked-in rates)
Valuation rate at
31 December
New business cohort 
(Locked-in rates)
All products
GIfL
DB
All products
GIfL
DB
1 year
6.6%
6.4%
6.2%
6.9%
7.1%
7.0%
5 year
6.2%
6.1%
5.9%
5.5%
6.5%
6.3%
10 year
6.2%
6.1%
6.0%
5.4%
6.2%
6.0%
20 year
6.4%
6.2%
6.2%
5.5%
6.0%
5.9%
30 year
6.4%
5.9%
5.8%
5.5%
5.9%
5.6%
Discount rate – insurance contracts PLACL 
Valuation rate at 31 December 2024
Valuation rate at 31 December 2023
GIfL/DB
Care
GIfL/DB
Care
1 year
6.6%
5.1%
6.8%
4.9%
5 year
6.2%
4.6%
5.5%
3.5%
10 year
6.2%
4.7%
5.4%
3.4%
20 year
6.4%
4.9%
5.5%
3.6%
30 year
6.4%
4.8%
5.5%
3.5%
(iv) Inflation
Assumptions for annuity escalation are required for RPI, CPI and LPI index-linked liabilities, the majority of which are within the Defined 
Benefit business. The inflation curve assumed in each case is that which is implied by market swap rates, using a mark to model basis 
for LPI inflation, taking into account any escalation caps and/or floors applicable. Compared to the previous period, the approach to the 
derivation of inflation curves has incorporated additional market data from 2022 and 2023 and extended the term structure to reach the 
ultimate level but is otherwise unchanged.
For the purposes of calculating movements in the CSM relating to each group of contracts, for JRL separate weighted average inflation 
curves for each index are calculated and locked-in for each annual cohort. The inflation curves from each day are weighted by the business 
volumes completed on that day to which that inflation variant applies.
(v) Future expenses
Assumptions for future costs of maintaining policies are set with reference to analysis of the existing expense base and actual fees payable 
under the contracts for those services outsourced. The assumptions cover both the direct and indirect costs of maintaining policies. The 
JRL GIfL maintenance expense assumption used was £29.05 per plan (2023: £25.37), and the JRL DB maintenance assumption used was 
£71.14 per scheme member (2023: £68.49). The PLACL GIfL maintenance expense assumption used was £40.42 per plan (2023: £28.85), and 
the PLACL DB maintenance assumption used was £119.74 per scheme member (2023: £203.50). The changes in the PLACL maintenance 
expense assumptions reflect an updated assessment of activity required to support in-force policies.
Assumptions for future policy expense levels are determined from the Group’s recent expense analyses and incorporate an annual inflation 
rate allowance of 3.7% (2023: 3.6%) derived from the expected RPI and CPI implied by inflation swap rates and an additional allowance for 
earnings inflation. The annual inflation rate allowance is regarded as a financial assumption and therefore all changes in expense inflation 
rates are recognised immediately within net investment result. 
(vi) Risk adjustment 
The best estimate liability represents the present value of future net cash outflows to settle claims and expenses quantified at the 50th 
percentile confidence interval. The risk adjustment for non-financial risk is determined to reflect the compensation that the Group requires 
for bearing longevity, expense, and insurance-contract specific operational risks. The risk adjustment represents an additional reserve held 
that increases the ultimate time horizon confidence interval up to the 70th percentile and amounts to £0.3bn (2023 £0.3bn) net of 
reinsurance. Based upon the latest risk adjustment calibration exercise, a 5% increase in the ultimate run-off confidence interval would 
increase the net of reinsurance risk adjustment by c£0.1bn (2023: c£0.1bn).
   Strategic Report | Governance | Financial Statements | 181 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
22. INSURANCE CONTRACTS AND RELATED REINSURANCE continued
The Group determines the risk adjustment for non-financial risk using a “value at risk” technique. The primary non-financial risks allowed 
for are longevity and expenses, which is consistent with the primary life underwriting risks allowed for in Solvency II reporting. On an 
annual basis, the Group uses the probability distributions of the future net of reinsurance cash flows from insurance contracts on a 
one-year time horizon as used within the respective JRL and PLACL internal models for Solvency II reporting for the aforementioned 
non-financial risks, which are then converted to ultimate horizon distributions in order to determine stress parameters at the target 
percentile. This represents a change from the approach adopted for 31 December 2023 following the adoption of a Solvency II internal 
model for PLACL in 2024. Financial risks are reflected as adjustments to discount rates (by comparison, both financial and non-financial 
risks are included in the Solvency II SCR).
The risk adjustment for non-financial risk is then calculated as the excess of the value at risk at the target confidence level percentile over 
the expected present value of the future cash flows. The Group targets an ultimate confidence interval at the 70th percentile. At the point 
of calibration, this calibration represents an approximately one-in-ten year stress on a one-year basis. The calibration is carried out on an 
annual basis ahead of the financial reporting year end, therefore the actual confidence interval as at the valuation date may differ slightly, 
for example, due to economic movements in the intervening period.
The Group’s IFRS risk adjustment for non-financial risk is considered by management to provide an economic view of the profitability of 
new business and is therefore used for pricing purposes as well as representing the basis used within the new business profits KPI.
The confidence level is targeted on a net of reinsurance basis as this reflects how insurance risk is managed by the Group. The reinsurance 
risk adjustment represents the amount of risk being transferred by the holder of the reinsurance contract to the issuer of that contract. 
Reinsurance contracts held by the Group transfer longevity risk proportional to the underlying insurance contract. Consequently, the same 
risk adjustment stresses for this non-financial risk are applied to both gross and reinsurance contracts to determine the respective risk 
adjustment for each. Expense and operational risks are not transferred to reinsurers as part of the reinsurance contract held by the Group 
and hence there are no stresses applied for these in the reinsurance risk adjustment. 
Allowance is made for diversification between risks within legal entities, but not between the different legal entities within the Group. 
(c) Movements analyses – insurance contracts
(i) Insurance contracts analysis of remaining coverage
Year ended 31 December 2024
Note
Liability for 
remaining 
coverage 
£m
Incurred 
claims 
£m
Total 
£m
Opening insurance contract liabilities balance (restated1)
24,208
(77)
24,131
Changes in the statement of comprehensive income
Insurance revenue
3(a)
(1,809)
–
(1,809)
Insurance service expenses
– Incurred claims and directly attributable expenses
–
1,589
1,589
– Amortisation of insurance acquisition cash flows
32
–
32
3(b)
32
1,589
1,621
Insurance service result
(1,777)
1,589
(188)
Investment component
(296)
296
–
Net finance income from insurance contracts
4(b)
(480)
–
(480)
Exchange rate movements
(4)
–
(4)
Total changes in the statement of comprehensive income
(2,557)
1,885
(672)
Cash flows
Premiums received
2
6,413
–
6,413
Claims and other insurance service expenses paid, 
including investment components
–
(1,904)
(1,904)
Insurance acquisition cash flows
3(b)
(215)
–
(215)
Total cash flows
6,198
(1,904)
4,294
Closing insurance contract liabilities balance
27,849
(96)
27,753
1	 The analysis of the opening balance between Liability for remaining coverage and Incurred claims has been restated by £34m as a result of a correction to the amounts reported 
for the investment component in the comparative table on the next page.
182 | Just Group PLC | Annual Report and Accounts 2024

Year ended 31 December 2023 

Note
Liability for 
remaining
 coverage 
(restated1) 
£m
Incurred claims 
(restated1) 
£m
Total
£m
Opening insurance contract liabilities balance
19,720
(73)
19,647
Changes in the statement of comprehensive income
Insurance revenue
3(a)
(1,555)
–
(1,555)
Insurance service expenses
 – Incurred claims and directly attributable expenses
–
1,377
1,377
 – Amortisation of insurance acquisition cash flows
19
–
19
3(b)
19
1,377
1,396
Insurance service result
(1,536)
1,377
(159)
Investment component1
(267)
267
–
Net finance expenses from insurance contracts
4(b)
2,006
–
2,006
Exchange rate movements
(26)
–
(26)
Total changes in the statement of comprehensive income
177
1,644
1,821
Cash flows
Premiums received
2
4,494
–
4,494
Claims and other insurance service expenses paid, 
including investment components
–
(1,648)
(1,648)
Insurance acquisition cash flows
3(b)
(183)
–
(183)
Total cash flows
4,311
(1,648)
2,663
Closing insurance contract liabilities balance
24,208
(77)
24,131
1 	 The investment component has been restated by £34m to also include amounts paid as tax free cash and transfers out, consistent with the presentation in the statement of 
comprehensive income.
The amount of insurance contract liabilities that relates to annuity payments due in the year “liability for incurred claims” is reported 
separately from the amounts related to future periods “Liability for remaining coverage” in the table above. This balance includes 
guarantee period payments due in future years (together with related CSM) regardless of whether or not the guarantees have crystallised.
Payments of annuities in advance are deducted as prepayments from incurred claims. These include payments made, for example on the 
final working day of the month. 
There were no material loss components during the year.
Investment component
Investment component represents the value of payments due to annuitants in the year that fall within guarantee periods. These payments 
are made to annuitants or their beneficiaries regardless of any insurance event and are excluded from insurance revenue and insurance 
service expenses. 
Transfer payments and tax-free cash paid to DB scheme members at retirement are treated by the Group as non-insurance cash flows, not 
relating to any insurance event, and are therefore included as investment components and also excluded from insurance revenue and 
insurance service expenses. 
This is further explained in accounting policy note 1.7.9.1.
Exchange rate movements 
Exchange rate movements of £4m in 2024 (2023: £26m) reflect the impact of change in converting the reserves of Just Retirement South 
Africa into sterling at year end exchange rates. 
   Strategic Report | Governance | Financial Statements | 183 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
22. INSURANCE CONTRACTS AND RELATED REINSURANCE continued
(ii) Insurance contracts analysed by measurement component
Year ended 31 December 2024
Note
Estimate of present 
value of future 
cash flows 
£m
Risk adjustment 
for non-financial 
risk 
£m
CSM 
£m
Total 
£m
Opening insurance contract liabilities balance 
20,758
924
2,449
24,131
Changes in the statement of comprehensive income
Changes that relate to current service
CSM recognised for service provided
3(a)
–
–
(177)
(177)
Change in risk adjustment for non-financial risk for risk expired
3(a)
–
(11)
–
(11)
Experience adjustments
3
–
–
–
–
Changes that relate to future service
Contracts initially recognised in the year 
(728)
290
438
–
Changes in estimates that adjust the CSM
72
20
(92)
–
Insurance service result
3
(656)
299
169
(188)
Net finance income from insurance contracts
4(b)
(422)
(171)
113
(480)
Exchange rate movement
(4)
–
–
(4)
Total changes in the statement of comprehensive income
(1,082)
128
282
(672)
Cash flows
Premiums received 
2
6,413
–
–
6,413
Claims and other insurance service expenses paid,
including investment components
(1,904)
–
–
(1,904)
Insurance acquisition cash flows
3(b)
(215)
–
–
(215)
Total cash flows
4,294
–
–
4,294
Closing insurance contract liabilities balance
23,970
1,052
2,731
27,753
Year ended 31 December 2023
Note
Estimate of present 
value of future 
cash flows 
£m
Risk adjustment 
for non-financial 
risk 
£m
CSM 
£m
Total 
£m
Opening insurance contract liabilities balance
17,030
674
1,943
19,647
Changes in the statement of comprehensive income
Changes that relate to current service
CSM recognised for service provided
3(a)
–
–
(156)
(156)
Change in risk adjustment for non-financial risk for risk expired
3(a)
–
(11)
–
(11)
Experience adjustments
3
8
–
–
8
Changes that relate to future service
Contracts initially recognised in the year
(542)
162
380
–
Changes in estimates that adjust the CSM
(292)
89
203
–
Insurance service result
3
(826)
240
427
(159)
Net finance expenses from insurance contracts
4(b)
1,917
10
79
2,006
Exchange rate movement
(26)
–
–
(26)
Total changes in the statement of comprehensive income
1,065
250
506
1,821
Cash flows
Premiums received
2
4,494
–
–
4,494
Claims and other insurance service expenses paid,
including investment components
(1,648)
–
–
(1,648)
Insurance acquisition cash flows
3(b)
(183)
–
–
(183)
Total cash flows
2,663
–
–
2,663
Closing insurance contract liabilities balance
20,758
924
2,449
24,131
184 | Just Group PLC | Annual Report and Accounts 2024

(iii) Disclosure of movement in CSM by IFRS 17 Transitional approach
Below is the CSM movement split by Fair Value Approach (“FVA”) on transition to IFRS 17 and other contracts.
Year ended 31 December 2024
Year ended 31 December 2023
Contracts 
under FVA 
£m
Other
 contracts
 £m
Total CSM 
£m
Contracts 
under FVA 
£m
Other 
contracts 
£m
Total CSM 
£m
Opening insurance contract liabilities balance
1,437
1,012
2,449
1,354
589
1,943
Changes in the statement of comprehensive income
Changes that relate to current service
CSM recognised for service provided
(108)
(69)
(177)
(109)
(47)
(156)
Changes that relate to future service
Contracts initially recognised in the period 
–
438
438
–
380
380
Changes in estimates that adjust the CSM
27
(119)
(92)
150
53
203
Insurance service result
(81)
250
169
41
386
427
Net finance expenses from insurance contracts
44
69
113
42
37
79
Total changes in the statement of comprehensive income
(37)
319
282
83
423
506
Closing insurance contract liabilities balance
1,400
1,331
2,731
1,437
1,012
2,449
Changes that relate to current service
CSM recognised in the period is computed based on the proportion of insurance contract services provided in the period compared with the 
value of services expected to be provided in future periods. Experience adjustments represent the difference between the expected value 
of claims and expenses projected as at the start of the year included in insurance revenue, and the actual value of claims and expenses 
due in the year included in insurance service expense. The experience adjustment of nil in 2024 (2023: £8m unfavourable) should be viewed 
in the context of £1,904m (2023: £1,648m) of claims and expenses paid.
Changes that relate to future service
The value of contracts initially recognised in the year is presented in note 22(e).
Changes in estimates that adjust the CSM represent changes in projected future years cash flows that arise from experience in the period 
and non-economic assumption changes, measured at locked-in discount rates. This movement in the CSM is directionally opposite to the 
movement in the projected future cash flows.
In the current year the £72m change in present value of future cash flows mainly reflect increases due to updates to demographic 
assumptions for longevity and expenses. The £20m risk adjustment impact reflects recalibration of the associated stress parameters. 
The corresponding amounts in the prior year include a release associated with longevity improvements (2023: £(292)m) and the impact 
of recalibration of the risk adjustment (2023: £89m).
Net finance income from insurance contracts 
The £113m of accretion of CSM (discount unwind of which £69m was in FRA/GMM cohorts and £44m in FVA cohorts) in 2024 compared with 
£79m in 2023, with the increase due to the addition of another cohort of new business and the upwards shape of the yield curves for prior 
year cohorts.
   Strategic Report | Governance | Financial Statements | 185 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
22. INSURANCE CONTRACTS AND RELATED REINSURANCE continued
(d) Movements analysis – reinsurance contracts
(i) Reinsurance contracts analysis of remaining coverage
Year ended 31 December 2024
Note
Remaining coverage 
£m
Incurred claims 
£m
Total
 £m
Opening reinsurance contract asset 
1,136
7
1,143
Opening reinsurance contract liability 
(34)
(91)
(125)
Net opening balance
1,102
(84)
1,018
Changes in the statement of comprehensive income
Reinsurance expenses
(1,035)
–
(1,035)
Claims recovered
–
996
996
Net expenses from reinsurance contracts
3(c)
(1,035)
996
(39)
Investment component
(2)
2
–
Net finance expenses from reinsurance contracts
4(c)
(52)
–
(52)
Total changes in the statement of comprehensive income
(1,089)
998
(91)
Cash flows
Premiums paid
1,976
–
1,976
Claims received
–
(930)
(930)
Total cash flows
1,976
(930)
1,046
Closing reinsurance contract asset
2,059
8
2,067
Closing reinsurance contract liability
(70)
(24)
(94)
Net closing balance
1,989
(16)
1,973
Year ended 31 December 2023
Note
Remaining coverage 
£m
Incurred claims 
£m
Total 
£m
Opening reinsurance contract asset
769
7
776
Opening reinsurance contract liability
(114)
(7)
(121)
Net opening balance
655
–
655
Changes in the statement of comprehensive income
Reinsurance expenses
(857)
–
(857)
Claims recovered
–
816
816
Net expenses from reinsurance contracts
3(c)
(857)
816
(41)
Net finance income from reinsurance contracts
4(c)
108
–
108
Total changes in the statement of comprehensive income
(749)
816
67
Cash flows
Premiums paid
1,196
–
1,196
Claims received
–
(900)
(900)
Total cash flows
1,196
(900)
296
Closing reinsurance contract asset
1,136
7
1,143
Closing reinsurance contract liability
(34)
(91)
(125)
Net closing balance
1,102
(84)
1,018
186 | Just Group PLC | Annual Report and Accounts 2024

Liabilities for remaining coverage represent the present value of reinsurance cash flows due for payment in future years adjusted for 
non-financial risk, together with the value of unamortised CSM. 
Incurred claims represent the value of net reinsurance settlements on longevity swaps, facultative reinsurance, and other reinsurance 
arrangements during the period.
As noted in note 1.7.3, reinsurance contracts in each legal entity are allocated to either a portfolio of treaties transferring longevity and 
financial (inflation and/or investment) risk, or a portfolio transferring longevity risk alone. Portfolios may be in either net asset or liability 
positions including CSM. 
Within the table above, the value of fixed legs of longevity swaps are presented as Reinsurance expenses and Premiums paid, and the 
value of floated legs of longevity swaps are presented as Claims recovered and Claims received. 
Premiums paid of £1,976m in 2024 (2023: £1,196m) mainly represented new quota share premiums of £1,013m including in relation to 
DB partner (funded re) and current year fixed leg values on longevity swaps of £963m (2023: £397m and £761m respectively).
(ii) Reinsurance contracts analysed by measurement component
Year ended 31 December 2024
Note
Estimate 
of present value 
of future cash 
flows 
£m
Risk adjustment 
for non-financial 
risk
 £m
CSM
 £m
Total 
£m
Opening reinsurance contract asset
937
106
100
1,143
Opening reinsurance contract liability
(1,001)
486
390
(125)
Net opening balance
(64)
592
490
1,018
Changes in the statement of comprehensive income
Changes that relate to current service
CSM recognised for service received
3(c)
–
–
(23)
(23)
Change in risk adjustment for non-financial risk for risk expired
3(c)
–
(4)
–
(4)
Experience adjustments
3(c)
(12)
–
–
(12)
Changes that relate to future service
Contracts initially recognised in the year
(208)
232
(24)
–
Change in estimates that adjust the CSM
(2)
72
(70)
–
Net expenses from reinsurance contracts
3(c)
(222)
300
(117)
(39)
Net finance expenses from reinsurance contracts
4(c)
78
(160)
30
(52)
Total changes in the statement of comprehensive income
(144)
140
(87)
(91)
Cash flows
Premiums paid
1,976
–
–
1,976
Claims received
(930)
–
–
(930)
Total cash flows
1,046
–
–
1,046
Closing reinsurance contract asset
1,802
128
137
2,067
Closing reinsurance contract liability
(964)
604
266
(94)
Net closing balance
838
732
403
1,973
   Strategic Report | Governance | Financial Statements | 187 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
22. INSURANCE CONTRACTS AND RELATED REINSURANCE continued
Year ended 31 December 2023
Note
Estimate of 
present value of 
future cash flows 
£m
Risk adjustment 
for non-financial 
risk 
£m
CSM 
£m
Total 
£m
Opening reinsurance contract asset
589
80
107
776
Opening reinsurance contract liability
(665)
319
225
(121)
Net opening balance
(76)
399
332
655
Changes in the statement of comprehensive income
Changes that relate to current service
CSM recognised for service received
3(c)
–
–
(27)
(27)
Change in risk adjustment for non-financial risk for risk expired
3(c)
–
(4)
–
(4)
Experience adjustments
3(c)
(10)
–
–
(10)
Changes that relate to future service
Contracts initially recognised in the year
(168)
131
37
–
Change in estimates that adjust the CSM
(200)
64
136
–
Net expenses from reinsurance contracts
3(c)
(378)
191
146
(41)
Net finance income from reinsurance contracts
4(c)
94
2
12
108
Total changes in the statement of comprehensive income
(284)
193
158
67
Cash flows
Premiums paid
1,196
–
–
1,196
Claims received
(900)
–
–
(900)
Total cash flows
296
–
–
296
Closing reinsurance contract asset
937
106
100
1,143
Closing reinsurance contract liability
(1,001)
486
390
(125)
Net closing balance
(64)
592
490
1,018
(iii) Disclosure of movement in CSM by IFRS 17 Transitional approach
Below is the CSM movement split by Fair Value Approach (“FVA”) on transition to IFRS 17 and other contracts.
Year ended 31 December 2024
Year ended 31 December 2023
Contracts
 under FVA 
£m
Other 
contracts 
£m
Total CSM 
£m
Contracts
 under FVA 
£m
Other 
contracts 
£m
Total CSM
 £m
Opening reinsurance contract asset
68
32
100
75
32
107
Opening reinsurance contract liability
203
187
390
137
88
225
Net opening balance
271
219
490
212
120
332
Changes in the statement of comprehensive income
Changes that relate to current service
CSM recognised for service received
(18)
(5)
(23)
(20)
(7)
(27)
Changes that relate to future service
Contracts initially recognised in the period
–
(24)
(24)
–
37
37
Change in estimates that adjust the CSM
(3)
(67)
(70)
73
63
136
Net (expenses)/income from reinsurance contracts
(21)
(96)
(117)
53
93
146
Net finance income from reinsurance contracts
17
13
30
6
6
12
Total changes in the statement of comprehensive income
(4)
(83)
(87)
59
99
158
Closing reinsurance contract asset
86
51
137
68
32
100
Closing reinsurance contract liability
181
85
266
203
187
390
Net closing balance
267
136
403
271
219
490
188 | Just Group PLC | Annual Report and Accounts 2024

The value of contracts initially recognised in the year are explained in note 22(e).
The change in estimates that adjust the CSM recognised in the estimate of present value of future cash flows and risk adjustment in 2024 
of £(2)m (2023: £(200)m) and £72m (2023: £64m) respectively represent the reinsurers’ share of the equivalent gross changes of £72m 
(2023: £(292)m) and £20m (2023: £89m) respectively explained in note 22(c)(ii). 
(e) New insurance contracts issued and reinsurance contracts held
The tables below present the CSM at point of inception of new contracts sold in the year together with CSM for the related reinsurance: 
Note
Year ended 
31 December 2024
 £m
Year ended 
31 December 2023
 £m
Insurance contracts issued
Insurance acquisition cash flows
3(b)
(215)
(183)
Estimate of present value of future cash outflows
(5,466)
(3,580)
Estimate of present value of future cash inflows
6,409
4,305
Estimates of net present value of cash flows
728
542
Risk adjustment
(290)
(162)
Contractual service margin
438
380
The amount recognised in the CSM represents the value of new business acquired in the period valued based on point of sale economic and 
non-economic assumptions. 
The estimate of present value of future cash outflows of £5,466m (2023: £3,580m) represents the present value of claims and maintenance 
expenses quantified at the discount rates applicable at date of inception of contracts. The expense loading is determined based on 
incremental marginal costs including overheads that are attributable to the new contracts signed in the current period and does not 
include costs which have been previously allocated to existing contracts in prior years. The increase reflects the increase in business sold in 
the year, with retirement income sales increasing from £4,305m in 2023 to £6,409m in 2024. 
Year ended 31 December 2024
Year ended 31 December 2023
Originated with 
a positive CSM 
£m
Originated with 
a negative CSM 
£m
Total 
£m
Originated with 
a positive CSM 
£m
Originated with 
a negative CSM 
£m
Total 
£m
Reinsurance contracts ceded
Estimate of present value of future cash outflows
(55)
(153)
(208)
(19)
(149)
(168)
Risk adjustment
104
128
232
31
100
131
Contractual service margin
49
(25)
24
12
(49)
(37)
New insurance contracts and reinsurance contracts ceded include the impact of DB Partner (funded-re) transactions as described in the 
Strategic report.
(f) Contractual service margin run-off
The following represents the current view of the run-off of the CSM after allowing for accretion. 
31 December 2024
Insurance
 contract liability 
£m
Net reinsurance 
£m
Net 
£m
Within 1 year
86
(15)
71
1–2 years
89
(15)
74
2–3 years
93
(15)
78
3–4 years
98
(15)
83
4–5 years
97
(15)
82
5–10 years
482
(78)
404
10–20 years
825
(137)
688
20–30 years
556
(79)
477
Over 30 years
405
(34)
371
Total 
2,731
(403)
2,328
   Strategic Report | Governance | Financial Statements | 189 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
22. INSURANCE CONTRACTS AND RELATED REINSURANCE continued
31 December 20231
Insurance contract 
liability (restated)1 
£m
Net reinsurance 
(restated)1 
£m
Net 
£m
Within 1 year
71
(10)
61
1–2 years
78
(11)
67
2–3 years
80
(12)
68
3–4 years
85
(13)
72
4–5 years
88
(14)
74
5–10 years
437
(74)
363
10–20 years
765
(151)
614
20–30 years
489
(113)
376
Over 30 years
356
(92)
264
Total 
2,449
(490)
1,959
1	 Amounts have been restated to disclose the run-off of the CSM associated with the Group’s Insurance contract liabilities and Net Reinsurance balances after allowing for accretion 
on the CSM. Previously the run-off of the CSM was reported excluding the impact of accretion.
(g) Estimated timing of net cash outflows from insurance contract liabilities
The following table shows the insurance contract balances analysed by duration. The total balances are split by duration of payments in 
proportion to the policy cash flows estimated to arise during the year, measured as the expected undiscounted net cash flows.
31 December 2024
Insurance 
contract liability 
£m
Reinsurance 
contract assets 
£m
Reinsurance 
contract liabilities 
£m
Net 
£m
Less than 1 year
2,051
(133)
29
1,947
1–2 years
2,044
(135)
31
1,940
2–3 years
2,037
(138)
33
1,932
3–4 years
2,027
(140)
34
1,921
4–5 years
2,016
(142)
36
1,910
5–10 years
9,790
(724)
190
9,256
10–20 years
16,900
(1,368)
324
15,856
20–30 years
11,272
(1,000)
(40)
10,232
Over 30 years
8,456
(755)
(537)
7,164
Total value (undiscounted)
56,593
(4,535)
100
52,158
Carrying value (discounted)
25,166
(1,922)
337
23,581
31 December 2023 
Insurance 
contract liability 
£m
Reinsurance 
contract assets 
£m
Reinsurance
 contract liabilities 
£m
Net 
£m
Less than 1 year
1,731
(73)
30
1,688
1–2 years
1,715
(75)
31
1,671
2–3 years
1,697
(76)
33
1,654
3–4 years
1,679
(76)
34
1,637
4–5 years
1,662
(76)
35
1,621
5–10 years
7,971
(378)
187
7,780
10–20 years
13,317
(659)
324
12,982
20–30 years
8,325
(408)
86
8,003
Over 30 years
5,802
(253)
(130)
5,419
Total value (undiscounted)
43,899
(2,074)
630
42,455
Carrying value (discounted)
21,789
(1,039)
426
21,176
The tables above present the timing and amount of expected future cash flows excluding both current insurance related accruals and 
prepayments, and the CSM release as presented in note 22(f). Contractual amounts payable on demand include amounts that DB scheme 
members may transfer out in the deferred phase prior to retirement of £4,335m as at 31 December 2024 (31 December 2023: £2,868m).
190 | Just Group PLC | Annual Report and Accounts 2024

(h) Sensitivity analysis
The Group has estimated the impact on fulfilment cash flows, contractual service margin and profit before tax for the year in relation to 
insurance contracts and related reinsurance from reasonably possible changes in key assumptions relating to financial assets and to 
liabilities. The sensitivities capture the liability impacts arising from the impact on the yields of the assets backing liabilities in each 
sensitivity. The impact of changes in the value of assets and liabilities has been shown separately to aid the comparison with the change
in value of assets for the relevant sensitivities in note 16. 
The sensitivity factors are applied via financial models either as at the valuation date or from a suitable recent reporting period where 
appropriate to do so. The analysis has been prepared for a change in each variable with other assumptions remaining constant. In reality, 
such an occurrence is unlikely, due to correlation between the assumptions and other factors. It should also be noted that these 
sensitivities are non-linear, and larger or smaller impacts cannot necessarily be interpolated or extrapolated from these results. The extent 
of non-linearity grows as the severity of any sensitivity is increased. For example, in the specific scenario of property price falls, the impact 
on IFRS profit before tax from a 5% fall in property prices would be slightly less than half of that disclosed in the table below. Furthermore, 
in the specific scenario of a mortality reduction, a smaller fall in fulfilment cash flows than disclosed in the table below or a similar increase 
in mortality may be expected to result in broadly linear impacts. However, it becomes less appropriate to extrapolate the expected impact 
for more severe scenarios. The sensitivity factors take into consideration that the Group’s assets and liabilities are actively managed and 
may vary at the time that any actual market movement occurs. The sensitivities below cover the changes on all assets and liabilities from 
the given stress. Parameters that have had limited sensitivity both historically and currently are not included, such as inflation for which 
the risk is substantially hedged. The impact of these sensitivities on IFRS net equity is the impact on profit before tax as set out in the table 
below less tax at the current tax rate.
Sensitivity factor
Description of sensitivity factor applied
Interest rate and
investment return
The impact of a change in the market interest rates by +/- 1% (e.g. if a current interest rate is 5%, the 
impact of an immediate change to 4% and 6% respectively). The test consistently allows for similar 
changes to both assets and liabilities
Expenses
The impact of an increase in maintenance expenses by 10%
Base mortality rates
The impact of a decrease in base table mortality rates by 5% applied to both Retirement Income 
liabilities and lifetime mortgages1
Mortality improvement rates
The impact of a level increase in mortality improvement rates of 10% for both Retirement Income 
liabilities and LTMs1. This sensitivity applies a multiplicative adjustment to the improvement rates
Immediate property price fall
The impact of an immediate decrease in the value of properties on lifetime mortgages1 by 10% 
Future property price growth
The impact of a reduction in future property price growth on lifetime mortgages1 by 0.5% 
Future property price volatility
The impact of an increase in future property price volatility on lifetime mortgages1 by 1%
Voluntary redemptions
The impact of an increase in voluntary redemption rates on lifetime mortgages1 by 10% 
Credit defaults
The impact of an increase in the credit default assumption of 10bps
1 	 Including the impact from NNEG hedges.
A guide to the sensitivity table is provided below:
Abbreviation
Title
Impact
FCF
Fulfilment cash flows
Positive values represent cash inflows or lower cash outflows resulting in reductions 
in insurance contract liabilities or an increase in reinsurance contracts assets
Negative values represent cash outflows or higher cash outflows resulting in increased 
insurance contract liabilities or a decrease in reinsurance contracts assets
CSM
Contractual service margin
Positive values represent a reduction in the CSM
Negative values represent an increase in the CSM
P&L
Profit/(loss) before tax
Profit – increase in pre-tax profit
(Loss) – decrease in pre-tax profit
Sensitivities can result in an opposite impact on Profit/(loss) before and after allowance 
for the CSM due to the impact of the use of locked-in rates for the CSM
   Strategic Report | Governance | Financial Statements | 191 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
22. INSURANCE CONTRACTS AND RELATED REINSURANCE continued
Impact of sensitivities
31 December 2024
Insurance 
contract 
liabilities
 £m
Reinsurance 
contracts 
(net) held 
£m
Net insurance 
contract 
liabilities 
£m
Valuation 
of assets
 £m
Net impact 
on profit 
before tax 
£m
Interest rate and investments + 1%
FCF
2,193
(181)
2,012
–
–
CSM
–
–
–
–
–
P&L
2,193
(181)
2,012
(1,993)
19
Interest rate and investments -1%
FCF
(2,617)
226
(2,391)
–
–
CSM
–
–
–
–
–
P&L
(2,617)
226
(2,391)
2,367
(24)
Maintenance expenses +10%
FCF
(41)
2
(39)
–
–
CSM
41
–
41
–
–
P&L
–
2
2
(5)
(3)
Decrease in base mortality by 5%
FCF
(361)
236
(125)
–
–
CSM
554
(409)
145
–
–
P&L
193
(173)
20
(23)
(3)
Mortality improvements rates +10%
FCF
(165)
109
(56)
–
–
CSM
274
(231)
43
–
–
P&L
109
(122)
(13)
(3)
(16)
Immediate fall of 10% in house prices
FCF
(53)
6
(47)
–
–
CSM
–
–
–
–
–
P&L
(53)
6
(47)
(75)
(122)
Future property price growth reduces by 0.5%
FCF
(40)
4
(36)
–
–
CSM
–
–
–
–
–
P&L
(40)
4
(36)
(40)
(76)
Future property price volatility increase by 1%
FCF
(20)
3
(17)
–
–
CSM
–
–
–
–
–
P&L
(20)
3
(17)
(27)
(44)
Voluntary redemptions increase by 10%
FCF
(22)
3
(19)
–
–
CSM
–
–
–
–
–
P&L
(22)
3
(19)
27
8
Credit default allowance – increase by 10bps1
FCF
(239)
21
(218)
–
–
CSM
–
–
–
–
–
P&L
(239)
21
(218)
–
(218)
1	 Over that included in the discount rate section in note 22(b).
192 | Just Group PLC | Annual Report and Accounts 2024

31 December 2023
Insurance 
contract 
liabilities
£m
Reinsurance 
contracts
 (net) held 
£m
Net insurance 
contract 
liabilities 
£m
Valuation
 of assets 
£m
Net impact 
on profit 
before tax 
£m
Interest rate and investments + 1%
FCF
1,970
(77)
1,893
–
–
CSM
–
–
–
–
–
P&L
1,970
(77)
1,893
(1,933)
(40)
Interest rate and investments -1%
FCF
(2,366)
100
(2,266)
–
–
CSM
–
–
–
–
–
P&L
(2,366)
100
(2,266)
2,316
49
Maintenance expenses +10%
FCF
(30)
–
(30)
–
–
CSM
31
–
31
–
–
P&L
1
–
1
(5)
(5)
Decrease in base mortality by 5%
FCF
(327)
196
(131)
–
–
CSM
476
(293)
182
–
–
P&L
148
(97)
51
(14)
37
Mortality improvements rates +10%
FCF
(178)
106
(72)
–
–
CSM
263
(172)
91
–
–
P&L
85
(66)
20
(3)
17
Immediate fall of 10% in house prices
FCF
(46)
2
(44)
–
–
CSM
–
–
–
–
–
P&L
(46)
2
(44)
(68)
(113)
Future property price growth reduces by 0.5%
FCF
(38)
2
(36)
–
–
CSM
–
–
–
–
–
P&L
(38)
2
(36)
(38)
(74)
Future property price volatility increase by 1%
FCF
(18)
1
(17)
–
–
CSM
–
–
–
–
–
P&L
(18)
1
(17)
(27)
(44)
Voluntary redemptions increase by 10%
FCF
(24)
1
(23)
–
–
CSM
–
–
–
–
–
P&L
(24)
1
(23)
19
(4)
Credit default allowance – increase by 10bps1
FCF
(213)
9
(204)
–
–
CSM
–
–
–
–
–
P&L
(213)
9
(204)
–
(204)
1	 Over that included in the discount rate section in note 22(b).
23. INVESTMENT CONTRACT LIABILITIES
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023 
£m
At 1 January
35
33
Deposits received from policyholders
13
12
Payments made to policyholders
(8)
(1)
Change in contract liabilities recognised in profit or loss
2
(9)
At 31 December
42
35
(a) Terms and conditions of investment contracts
The Group has written linked endowment contracts and term-certain GIfL contracts for the at-retirement market in South Africa which are 
classified as investment contracts.
(b) Principal assumptions underlying the calculation of investment contracts
The majority of the Group’s investment contract liabilities are linked endowment contracts and are deposit accounted for. Fair value is 
determined by reference to the value of the assets backing the liabilities.
   Strategic Report | Governance | Financial Statements | 193 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
24. LOANS AND BORROWINGS 
Carrying value
Fair value
31 December 2024 
£m
31 December 2023 
£m
31 December 2024 
£m
31 December 2023 
£m
£250m 9.0% 10-year subordinated debt 2026 (Tier 2)
 issued by Just Group plc (£150m principal outstanding)
152
152
163
164
£125m 8.125% 10-year subordinated debt 2029 (Tier 2) 
issued by Just Group plc
125
126
136
127
£250m 7.0% 10.5-year subordinated debt 2031 (Green Tier 2) 
issued by Just Group plc
–
251
–
252
£400m 6.875% 10.5 year subordinated debt 2035 non-callable 
for first 10.0-years (Sustainability Tier 2) issued by Just Group plc
405
–
407
–
£230m 3.5% 7-year subordinated debt 2025 (Tier 3) issued by 
Just Group plc (£155m principal outstanding)1
157
157
156
151
Total
839
686
862
694
1	 The Group’s Tier 3 debt is repayable within one year. 
The £400m 6.875% bond is callable after 30 September 2034. The maturity analysis in note 28(d) assumes it is called at the first 
possible date. 
The Group does not expect there to be any breaches to report in the attestations to be made to lenders in March 2025 and there are no 
indications that the Group may have difficulties complying with the covenants over the forthcoming 12 months.
The Group also has an undrawn revolving credit facility for general corporate and working capital purposes. During the year the size of 
the facility has been increased from £300m to £400m. Interest is payable on any drawn amounts at a rate of SONIA plus a margin of 
between 0.81% and 1.94% per annum depending on the Group’s ratio of net debt to net assets and the outcomes of certain sustainability 
performance targets.  
Movements in borrowings during the year were as follows:
Year ended 
31 December 2024
 £m
Year ended
 31 December 2023 
£m
At 1 January
686
699
Coupon payments
(46)
(48)
Proceeds on issuance of Just Group plc Tier 2 subordinated debt
400
–
Issue costs
(2)
–
Repayment of Just Group plc Tier 2 subordinated debt1
(256)
(24)
Financing cash flows
96
(72)
Transfer brought forward interest from accruals
–
10
Interest charged at the effective interest rate
50
48
Tender premium on redemption of Tier 2 subordinated debt
6
–
Amortisation of issue costs
1
1
Amounts reported in the statement of comprehensive income
57
59
At 31 December
839
686
1	 In 2024, 7.0% 10.5-year Tier 2 subordinated debt included £6m tender premium on redemption of the Tier 2 subordinated debt was repaid (2023 repayment is in respect of the 
Group’s 9.0% 10-year Tier 2 subordinated debt).
During the year the Company completed a refinancing exercise which consisted of the issuance of a £400m 10.5-year sustainability Tier 2 
bond with a coupon of 6.875% and concurrent tender offer of Just’s existing £250m 7.0% Green Tier 2 bond. 
194 | Just Group PLC | Annual Report and Accounts 2024

25. PAYABLES AND OTHER FINANCIAL LIABILITIES
31 December 2024 
£m
31 December 2023 
£m
Derivative financial liabilities
3,015
2,487
Repurchase obligation
3,878
2,569
Obligations for repayment of cash collateral received
662
532
Outstanding investment purchases
307
–
Other payables1
20
11
Lease liability1
7
9
Total
7,889
5,608
1	 Other payables and lease liability have been aggregated with other financial liabilities in all periods presented.
Derivative financial liabilities are classified as mandatorily FVTPL and are analysed in note 26 below. 
As described in note 15, the Group has entered into a number of repurchase agreements whereby a fixed amount is repayable at a certain 
date. At the inception of these agreements they had durations of between 7 and 24 months. The repurchase agreements are measured at 
amortised cost in the financial statements. The fair value of these agreements is £3,878m (2023: £2,569m). Additional repurchase 
agreements have been entered into during the period to fund increases in the amortised cost portfolio of gilts.
The Group has received cash collateral of £662m (2023: £532m). Obligations to pay cash collateral is measured at amortised cost and there 
is no material difference between the fair value and amortised cost of the instruments.
As at 31 December 2024, the Group had pledged collateral in respect of repurchase agreements and derivatives. Collateral pledged of 
£5,416m (2023: £4,016m) includes £3,604m of the Group’s amortised cost gilt portfolio (2023: £2,614m), £1,004m of corporate bonds (2023: 
£696m) and £808m deposits (2023: £706m), which continue to be recognised in financial investments in the statement of financial position 
as the Group retains the significant risks and rewards of ownership. 
26. DERIVATIVE FINANCIAL INSTRUMENTS
The Group uses various derivative financial instruments to manage its exposure to interest rates, counterparty credit risk, inflation and 
foreign exchange risk.
Derivatives
31 December 2024
31 December 2023 
Asset 
fair value 
£m
Liability
 fair value 
£m
Notional 
amount 
£m
Asset 
Fair value
 £m
Liability
 fair value
 £m
Notional
 amount 
£m
Foreign currency swaps
475
1,070
22,631
515
857
16,607
Interest rate swaps
1,762
1,811
46,157
1,435
1,512
26,995
Inflation swaps
382
106
8,527
409
102
5,681
Forward swaps 
8
10
692
4
1
630
Total return swaps
123
–
1,393
–
–
–
Put options on property index (NNEG hedges)
–
14
380
–
14
380
Interest rate options
–
–
115
–
1
100
Investment asset derivatives
6
4
401
14
–
210
Total
2,756
3,015
80,296
2,377
2,487
50,603
The Group’s derivative financial instruments are not designated as hedging instruments and changes in their fair value are included in 
profit or loss. All over-the-counter derivative transactions are conducted under standardised International Swaps and Derivatives 
Association Inc. master agreements, and the Group has collateral agreements between the individual Group entities and relevant 
counterparties in place under each of these market master agreements. 
27. COMMITMENTS
At 31 December 2024, the Group had £401m unfunded commitments (2023: £210m) primarily related to investments and commitments 
associated with property leases and associated capital commitments.
The Group has pledged a letter of credit in relation to its Protected Cell Company as explained in note 31. 
   Strategic Report | Governance | Financial Statements | 195 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
28. FINANCIAL AND INSURANCE RISK MANAGEMENT
This note presents information about the major financial and insurance risks to which the Group is exposed, and its objectives, policies and 
processes for their measurement and management. Financial risk comprises exposure to market, credit and liquidity risk.
(a) Insurance risk
The Group’s insurance risks include exposure to longevity, mortality and morbidity and management and administration expenses. 
The writing of long-term insurance contracts requires a range of assumptions to be made. The Group’s main insurance risk arises from 
adverse experience compared with the assumptions used in pricing products and valuing insurance liabilities. 
Individually underwritten GIfL policies are priced using assumptions about future longevity that are based on historic experience 
information, lifestyle and medical factors relevant to individual customers, and judgements about the future development of longevity 
improvements. Our DB business uses our DB pricing platform and we perform regular insurer price monitoring utilising our bulk quotation 
service. In the event of an increase in longevity, the actuarial reserve required to make future payments to customers may increase.
Loans secured by mortgages are used as part of the portfolio to match the liabilities arising from writing long-term insurance policies. 
In the event that early repayments on LTMs in a given period are higher than anticipated, less interest will have accrued on the mortgages 
and the amount repayable will be less than assumed at the time of sale. In the event of an increase in longevity, although more interest 
will have accrued and the amount repayable will be greater than assumed at the time of the sale, the associated cash flows will be 
received later than had originally been anticipated. In addition, a general increase in longevity would have the effect of increasing the total 
amount repayable, which would increase the LTV ratio and could increase the risk of failing to be repaid in full as a consequence of the 
no-negative equity guarantee. There is also exposure to morbidity risk as the LTM is repayable when the customer moves into long-
term care.
(i) Management of insurance risk
Underpinning the management of insurance risk are:
•	
the use of controls around the development of suitable products and their pricing;
•	
adherence to approved underwriting requirements;
•	
the development and use of medical information including PrognoSys™ for both pricing and reserving to assess longevity risk;
•	
the use of reinsurance to transfer longevity risk outside the Group. The Group retains oversight of the risks transferred, uses a range 
of reinsurers and monitors exposures to ensure the Group remains within the reinsurance counterparty risk appetite;
•	
review and approval of insurance assumptions used by the Board; and
•	
regular monitoring and analysis of actual experience and expense levels.
The insurance risk exposures to climate change are highly uncertain and have not yet been quantified in the Group’s risk scenarios, 
therefore no explicit allowance is made.
(ii) Concentrations of insurance risk
Improved longevity arises from enhanced medical treatment and improved life circumstances. Concentration risk to individual groups 
whose longevity may improve faster than the population is managed by writing business across a wide range of different medical and 
lifestyle conditions to avoid excessive exposure. Reinsurance is also an important mitigant to concentrations of insurance risk.
(b) Market risk
Market risk is the risk of loss or of adverse change in the financial situation from fluctuations in the level and in the volatility of market 
prices of assets, liabilities and financial instruments, together with the impact of changes in interest rates. Market risk is implicit in the 
insurance business model and arises from exposure to interest rates, residential property markets, credit spreads, inflation and exchange 
rates. The Group is not exposed to any material levels of equity risk. Some very limited equity risk exposure arises from investment into 
credit funds which have a mandate that allows preferred equity to be held. Changes in the value of the Group’s investment portfolio will 
also affect the Group’s financial position. In addition, falls in the financial markets can reduce the value of pension funds available to 
purchase Retirement Income products and changes in interest rates can affect the relative attractiveness of Retirement Income products.
In mitigation, Retirement Income product premiums are invested to match the asset and liability cash flows as closely as practicable. 
In practice, it is not possible to eliminate market risk fully as there are inherent uncertainties surrounding many of the assumptions 
underlying the projected asset and liability cash flows.
Just has bonds denominated in currencies other than GBP. Some have coupons linked to rates which are hedged into fixed GBP coupons. 
If any of these rates were no longer produced, there is a risk that the bond coupons would not match the swap leg payments. In mitigation, 
Just would restructure the related cross currency asset swap to match the new coupon rate.
For each of the material components of market risk, described in more detail below, the Group’s Market Risk Policy sets out the Group’s risk 
appetite and management processes governing how each risk should be measured, managed, monitored and reported.
The Group is exposed to market risk associated with any unmatched exposure arising from the value of investments backing insurance 
liabilities, and the consequential impact on the valuation interest rate used to discount insurance liabilities.
196 | Just Group PLC | Annual Report and Accounts 2024

(i) Interest rate risk
The Group is exposed to interest rate risk arising from the changes in the values of assets or liabilities as a result of changes in risk-free 
interest rates. The Group seeks to limit its exposure through appropriate asset and liability matching and hedging strategies. The Group 
actively hedges its interest rate exposure to protect balance sheet positions on both Solvency II and IFRS bases in accordance with its risk 
appetite framework and principles.
The Group continues to increase its portfolio of amortised cost gilts as part of managing the exposure of the Group’s Solvency II balance 
sheet to interest rate movements, whilst limiting the market risk exposure on the IFRS balance sheet.
The Group’s main exposure to changes in interest rates is concentrated in the investment portfolio, loans secured by mortgages and its 
insurance obligations. Changes in investment and loan values attributable to interest rate changes are mitigated by corresponding and 
partially offsetting changes in the value of insurance liabilities. The Group monitors this exposure through regular reviews of the asset and 
liability position, capital modelling, sensitivity testing and scenario analyses. Interest rate risk is also managed using derivative instruments 
e.g. swaps.
The following table indicates the earlier of contractual repricing or maturity dates for the Group’s significant financial assets.
31 December 2024
Less than
 one year 
£m
One to 
five years 
£m
Five to 
ten years 
£m
Over ten
years 
£m
No fixed 
term 
£m
Total 
£m
Units in liquidity funds
1,792
–
–
–
–
1,792
Investment funds
108
289
–
–
2
399
Debt securities and other fixed income securities
499
1,675
2,708
11,128
–
16,010
Deposits with credit institutions
808
–
–
–
–
808
Loans secured by commercial mortgages
8
475
165
161
–
809
Long income real estate1
21
–
–
766
–
787
Infrastructure loans
–
132
260
854
–
1,246
Other loans
1
168
4
22
–
195
Total investments measured at FVTPL – designated
3,237
2,739
3,137
12,931
2
22,046
Lifetime mortgages
–
–
–
–
5,637
5,637
Derivative financial assets
52
351
526
1,827
–
2,756
Total investments measured at FVTPL – mandatory
52
351
526
1,827
5,637
8,393
Gilts – subject to repurchase agreements
–
–
–
3,951
–
3,951
Total investments measured at amortised cost
–
–
–
3,951
–
3,951
Total financial investments
3,289
3,090
3,663
18,709
5,639
34,390
1	 Includes residential ground rents of £157m.
31 December 2023
Less than
 one year 
£m
One to 
five years 
£m
Five to 
ten years 
£m
Over ten
years 
£m
No fixed 
term 
£m
Total 
£m
Units in liquidity funds
1,141
–
–
–
–
1,141
Investment funds
97
398
–
–
–
495
Debt securities and other fixed income securities
527
1,625
2,513
8,989
–
13,654
Deposits with credit institutions
706
–
–
–
–
706
Loans secured by commercial mortgages
87
378
202
97
–
764
Long income real estate1
–
4
–
775
–
779
Infrastructure loans
–
72
246
795
–
1,113
Other loans
1
146
4
13
–
164
Total investments measured at FVTPL – designated
2,559
2,623
2,965
10,669
–
18,816
Lifetime mortgages
–
–
–
–
5,681
5,681
Derivative financial assets
48
177
573
1,579
–
2,377
Total investments measured at FVTPL – mandatory
48
177
573
1,579
5,681
8,058
Gilts – subject to repurchase agreements
–
–
–
2,549
–
2,549
Total investments measured at amortised cost
–
–
–
2,549
–
2,549
Total financial investments
2,607
2,800
3,538
14,797
5,681
29,423
1	 Includes residential ground rents of £176m.
A sensitivity analysis of the impact of interest rate movements on profit before tax is included in note 22(h).
   Strategic Report | Governance | Financial Statements | 197 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
28. FINANCIAL AND INSURANCE RISK MANAGEMENT continued
(ii) Property risk
The Group’s exposure to property risk arises from the provision of lifetime mortgages which creates an exposure to the UK residential 
property market. A substantial decline or sustained underperformance in UK residential property prices, against which the Group’s lifetime 
mortgages are secured, could result in the mortgage debt at the date of redemption exceeding the proceeds from the sale of the property. 
Demand for lifetime mortgage products may also be impacted by a fall in property prices. It may diminish consumers’ propensity to borrow 
and reduce the amount they are able to borrow due to reductions in property values.
The risk is managed by controlling the loan value as a proportion of the property’s value at outset and obtaining independent third party 
valuations on each property before initial mortgages are advanced. Lifetime mortgage contracts are also monitored through dilapidation 
reviews. House prices are monitored and the impact of exposure to adverse house prices (both regionally and nationally) is regularly 
reviewed. Further mitigation is through management of the volume of Lifetime Mortgages, including disposals, in the portfolio in line with 
the Group’s LTM backing ratio target, and the establishment of the NNEG hedges. 
A sensitivity analysis of the impact of residential property price movements is included in note 16(d)(vi) and note 22(h).
The Group is also exposed to commercial property risk indirectly through the investment in loans secured by commercial mortgages. 
Mitigation of such risk is covered by the credit risk section below.
(iii) Inflation risk
Inflation risk is the risk of change in the value of assets or liabilities arising from changes in actual or expected inflation or in the volatility 
of inflation. Exposure to long-term inflation occurs in relation to the Group’s own management expenses and its writing of index-linked 
Retirement Income contracts. The Group continues to manage inflation risk through the application of disciplined cost control over 
management expenses and matching inflation-linked assets including inflation swaps, and inflation-linked liabilities for the long-term 
inflation risk.
(iv) Currency risk
Currency risk arises from changes in foreign exchange rates which affect the value of assets denominated in foreign currencies. 
Exposure to currency risk could arise from the Group’s investment in non-sterling denominated assets. The Group invests in fixed income 
securities denominated in US dollars and other foreign currencies for its financial asset portfolio. All material Group liabilities are in sterling. 
As the Group does not wish to introduce foreign exchange risk into its investment portfolio, derivative or quasi-derivative contracts are 
entered into to mitigate the foreign exchange exposure as far as possible.
The Group invests in non-sterling denominated assets; any foreign exchange exposure is managed through foreign currency swaps in order 
to minimise this risk exposure.
(c) Credit risk
Credit risk arises if another party fails to perform its financial obligations to the Group, including failure to perform them in a timely 
manner, and is managed through credit concentration limits and collateral arrangements. Climate-related matters may affect the ability 
of counterparties to meet their obligations in the future, see further information in the Strategic report Sustainability: TCFD report.
Credit risk exposures arise from:
•	
Holding fixed income investments. The risk of default (where the counterparty fails to pay back the capital and/or interest on a 
corporate bond) is mitigated by investing only in higher quality or investment grade assets. Concentration of credit risk exposures is 
managed by placing limits on exposures to individual counterparties, sectors and geographic areas. The Group holds a portion of its 
fixed income investments as loans secured against a variety of types of collateral including but not limited to commercial real estate 
and commercial ground rents as well as residential ground rents.
•	
Counterparties in derivative contracts. The Group uses financial instruments to mitigate interest rate, inflation and currency risk 
exposures. It therefore has credit exposure to various counterparties through which it transacts these instruments, although this is 
usually mitigated by collateral arrangements (see note 15). 
•	
Reinsurance treaties. Reinsurance is used to manage longevity risk and to fund new business but, as a consequence, credit risk exposure 
arises should a reinsurer fail to meet its claim repayment obligations. Credit risk on reinsurance balances is mitigated by the reinsurer 
depositing back more than 100% of premiums ceded under the reinsurance agreement and/or through robust collateral arrangements.
•	
Reinsurance concentration risk: to reduce risk, the Group ensures it trades with a wide range of counterparties to diversify exposures.
•	
Cash balances. Credit risk on cash assets is managed by imposing restrictions over the credit ratings of third parties with whom cash is 
deposited, as well as the balances permitted.
•	
Credit risk for lifetime mortgages secured on residential property has been considered within “property risk” above. 
198 | Just Group PLC | Annual Report and Accounts 2024

(i) Credit ratings of financial assets
The following table provides information regarding the credit risk exposure for financial assets of the Group, which are neither past due nor 
impaired at 31 December:
31 December 2024
AAA 
£m
AA 
£m
A 
£m
BBB 
£m
BB or below 
£m
Unrated 
£m
Total 
£m
Units in liquidity funds
1,792
–
–
–
–
–
1,792
Investment funds
–
–
–
–
–
399
399
Debt securities and other fixed income securities
986
3,960
5,452
5,490
122
–
16,010
Deposits with credit institutions
–
11
588
209
–
–
808
Loans secured by commercial mortgages
–
–
–
–
–
809
809
Long income real estate1
157
–
241
389
–
–
787
Infrastructure loans
57
135
242
799
13
–
1,246
Other loans
–
–
–
–
60
135
195
Lifetime mortgages
–
–
–
–
–
5,637
5,637
Derivative financial assets
–
16
2,018
716
–
6
2,756
Gilts – subject to repurchase agreements
–
3,951
–
–
–
–
3,951
Reinsurance2
–
416
984
350
–
180
1,930
Other receivables
–
–
–
–
–
49
49
Total
2,992
8,489
9,525
7,953
195
7,215
36,369
1	 Includes residential ground rents of £157m rated AAA.
2	 This is the reinsurance asset position excluding CSM.
31 December 2023
AAA
 £m
AA 
£m
A
 £m
BBB 
£m
BB or below 
£m
Unrated 
£m
Total
 £m
Units in liquidity funds
1,135
6
–
–
–
–
1,141
Investment funds
–
–
–
–
–
495
495
Debt securities and other fixed income securities
927
2,283
4,521
5,763
160
–
13,654
Deposits with credit institutions
–
100
425
181
–
–
706
Loans secured by commercial mortgages
–
–
–
–
–
764
764
Long income real estate1
164
20
185
410
–
–
779
Infrastructure loans
64
121
151
764
13
–
1,113
Other loans
–
–
–
–
41
123
164
Lifetime mortgages
–
–
–
–
–
5,681
5,681
Derivative financial assets
–
28
1,686
649
–
14
2,377
Gilts – subject to repurchase agreements
–
2,549
–
–
–
–
2,549
Reinsurance2
–
264
193
387
–
199
1,043
Other receivables
–
–
–
–
–
60
60
Total
2,290
5,371
7,161
8,154
214
7,336
30,526
1	 Includes residential ground rents of £164m rated AAA and £12m rated AA.
2	 This is the reinsurance asset position excluding CSM.
There are no financial assets that are either past due or impaired. 
The amortised cost portfolio of gilts are investment grade and deemed low credit risk, as such lifetime expected credit losses are therefore 
considered immaterial. 
The credit rating for Cash available on demand at 31 December 2024 was between a range of A and BB (31 December 2023: between a 
range of AA- and A).
The carrying amount of those assets subject to credit risk represents the maximum credit risk exposure. 
   Strategic Report | Governance | Financial Statements | 199 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
28. FINANCIAL AND INSURANCE RISK MANAGEMENT continued
(ii) Offsetting financial assets and liabilities
The Group has no financial assets and financial liabilities that have been offset in the Consolidated statement of financial position as at 
31 December 2024 (2023: none). In accordance with IFRS 7, disclosure is included below regarding recognised financial instruments subject 
to enforceable master netting arrangements irrespective of whether they are set off in the Consolidated statement of financial position. 
In the tables below, the amounts of assets or liabilities presented in the Consolidated statement of financial position are offset first by 
financial instruments that have the right of offset under master netting arrangement or similar arrangements with any remaining amount 
reduced by cash and securities collateral.
31 December 2024
As reported 
£m
Related financial 
instruments1 
£m
Cash collateral2
 £m
Securities collateral 
pledged2 
£m
Net amount 
£m
Derivative assets
2,756
(2,317)
(421)
(18)
–
Derivative liabilities
(3,015)
2,317
243
455
–
Repurchase obligation 
(3,878)
–
–
3,878
–
31 December 2023 
As reported 
£m
Related financial 
instruments1 
£m
Cash collateral2 
£m
Securities collateral 
pledged2 
£m
Net amount 
£m
Derivative assets
2,362
(1,917)
(376)
(67)
2
Derivative liabilities
(2,471)
1,917
338
211
(5)
Repurchase obligation 
(2,569)
–
–
2,569
–
1	 Related financial instruments represent outstanding amounts with the same counterparty which, under agreements such as the ISDA Master Agreement, could be offset and 
settled net following certain predetermined events.
2	 Cash and securities held may exceed target levels due to the complexities of operational collateral management, timing and agreements in place with individual counterparties. 
This may result in over/under-collateralisation of derivative positions. The amount of collateral reported in the table above is restricted to the value of the associated derivatives 
recognised in the Consolidated statement of financial position. Securities collateral pledged against the repurchase obligation include the Group’s portfolio of amortised cost Gilts.
(iii) Significant reinsurance collateral arrangements
The quota share reinsurance treaties have deposit back or other collateral arrangements to remove the majority of the reinsurer credit risk, 
as described below. The majority of longevity swaps also have collateral arrangements, for the same purpose. 
The Group has received deposits from reinsurers that are recognised as part of the cash flows from the reinsurance contract and are 
included in the measurement of reinsurance balances within note 22. Whereas certain reinsurance arrangements give rise to deposits from 
reinsurers that are not included in the Consolidated statement of financial position of the Group as described below:
•	
The Group has an agreement with reinsurers, including funded reinsurance partners, whereby financial assets arising from the payment 
of reinsurance premiums, less the repayment of claims, in relation to specific treaties, are legally and physically deposited back with the 
Group. Although the funds are controlled by the Group, no future benefits accrue to the Group as any returns on the deposits are paid to 
reinsurers. Consequently, the deposits are not recognised as assets of the Group and the investment income they produce does not 
accrue to the Group. 
•	
The Group has an agreement with one reinsurer whereby assets equal to the reinsurer’s full obligation under the treaty are deposited 
into a ring-fenced collateral account. The Group has first claim over these assets should the reinsurer default, but as the Group has no 
control over these funds and does not accrue any future benefit, this fund is not recognised as an asset of the Group. 
•	
The Group has agreements with reinsurers, including funded reinsurance treaties, whereby assets equal to the reinsurers’ full obligation 
under the treaties are deposited into ring-fenced collateral accounts of notes/shares issued through the dedicated Investment vehicles. 
The investments in these vehicles are restricted only for the purpose of these reinsurance agreements. Consequently, the collateralised 
assets are not recognised as assets of the Group and the investment income they produce does not accrue to the Group. The reinsurers 
also deposit cash into a bank account held legally by the Group to fund reinsurance claims but as this cash is ring-fenced for the 
reinsurers purpose, it is also not recognised as an asset by the Group.
•	
The Group has an agreement with one funded reinsurance partner whereby assets equal to the reinsurer’s full obligation under the 
treaty are either deposited into a ring-fenced collateral account of corporate bonds, or held under a funds withheld structure of Lifetime 
Mortgages. The latter are legally and physically held by the Group. Although the funds are managed by the Group (as the Group controls 
the investment of the asset), no future benefits accrue to the Group as returns on the assets are paid to reinsurers. Consequently, the 
lifetime mortgages are not recognised as assets of the Group and the investment income they produce does not accrue to the Group. 
The reinsurer also deposits cash into a bank account held legally by the Group to fund future lifetime mortgages but as this cash is 
ring-fenced for issued lifetime mortgage quotes agreed by the reinsurer, it is also not recognised as an asset by the Group.
2024 
£m
2023 Restated1 
£m
Deposits held in trust
2,133²
992
1	 Deposits held in trust have been restated to include amounts incorrectly excluded in the previously reported figure of £787m
2 	 The increase in 2024 relates to the addition of £1bn related to the DB partner (funded-re) transaction entered into during year. 
The collateral that is not recognised in the Consolidated statement of financial position does not represent a cash flow within the IFRS 17 
contract boundaries. The Group is exposed to a minimal amount of reinsurance counterparty default risk in respect of reinsurance 
arrangements and calculates an allowance for counterparty default in the reinsurance future cash flows accordingly. At 31 December 2024, 
this liability totalled £16m (2023: £8m).
200 | Just Group PLC | Annual Report and Accounts 2024

(d) Liquidity risk
Liquidity risk is the risk of loss because the Group does not have sufficient suitable assets available to meet its financial obligations as 
they fall due.
The Group is exposed to liquidity risk as part of its business model and its desire to manage its exposure to inflation, interest rates and 
currency risks using derivatives. 
Exposure to liquidity risk arises from:
•	
maintaining and servicing collateral requirements arising from the changes in market value of financial derivatives used by the Group; 
•	
needing to realise assets to meet liabilities during stressed market conditions; 
•	
increasing cash flow volatility in the short term giving rise to mismatches between cash flows from assets and requirements from 
liabilities; 
•	
needing to support liquidity requirements for day-to-day operations;
•	
higher than expected funding requirements on existing LTM contracts, or lower redemptions than expected; and
•	
ensuring financial support can be provided across the Group.
Liquidity risk continues to be managed by holding assets of a suitable maturity, collateral eligibility and marketability to meet liabilities as 
they fall due. The Group’s short-term liquidity requirements to meet annuity payments are predominantly funded by investment coupon 
receipts, and bond principal repayments. There are significant barriers for policyholders to withdraw funds that have already been paid to 
the Group in the form of premiums. Cash outflows associated with insurance liabilities including any pension commencement lump sum 
payments can be reasonably estimated and liquidity can be arranged to meet this expected outflow through asset-liability matching.
The cash flow characteristics of the Lifetime Mortgages are reverse when compared with Retirement Income products, with cash flows 
effectively representing an advance payment, which is eventually funded by repayment of principal plus accrued interest. Borrowers are 
able to redeem mortgages, albeit with payment of an early redemption charge. The mortgage assets themselves are considered illiquid, 
as they are not readily saleable due to the complexity of valuation and the lack of a market in which to trade them.
Cash flow forecasts over the short, medium and long term are regularly prepared to predict and monitor liquidity levels in line with limits 
set on the minimum amount of liquid assets required. Short-term stresses, periods from one day up to and including one month, take into 
account market volatility and focus on the worst observed movements over the last 40 years. Cash flow forecasts include an assessment of 
the impact to a range of scenarios including 1-in-200 shocks on the Group’s long-term liquidity and the minimum cash and cash equivalent 
levels required to cover enhanced stresses.
The Group increased its undrawn Revolving Credit Facility during the period from £300m to £400m for general corporate and working 
capital purposes. Interest is payable on any drawn amounts at a rate of SONIA plus a margin of between 0.81% and 1.94% per annum 
depending on the Group’s ratio of net debt to net assets and the outcomes of certain sustainability performance targets.
The table below summarises the maturity profile of the financial liabilities, including both principal and interest payments, of the Group 
based on remaining undiscounted contractual obligations: 
31 December 2024
Within one year or 
payable on demand 
£m
One to five years
 £m
Five to ten years
 £m
Over ten years 
£m
Total 
£m
Investment contract liabilities
4
50
–
–
54
Subordinated debt
209
439
138
428
1,214
Derivative financial liabilities
3,142
9,393
7,031
19,452
39,018
Repurchase obligation
3,357
626
–
–
3,983
Obligations for repayment of 
cash collateral received
662
–
–
–
662
Other payables
327
–
–
–
327
31 December 2023 
Within one year or 
payable on demand 
£m
One to five years
 £m
Five to ten years 
£m
Over ten years
£m
Total 
£m
Investment contract liabilities
7
38
–
–
45
Subordinated debt
47
598
285
–
930
Derivative financial liabilities
1,463
4,273
5,725
17,642
29,103
Repurchase obligation
2,178
478
–
–
2,656
Obligations for repayment of 
cash collateral received
532
–
–
–
532
Other payables
11
–
–
–
11
   Strategic Report | Governance | Financial Statements | 201 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
29. CONTINGENT LIABILITIES, GUARANTEES AND INDEMNITIES
Provision for the liabilities arising under contracts with policyholders is based on certain assumptions at outset, which may differ over time 
based upon actual experience, resulting in a variance of the provision originally made. Liabilities may also arise in respect of claims relating 
to the interpretation of policyholder contracts, or circumstances in which policyholders have entered into them. It is not possible to predict 
the preciseness of such liabilities as they are influenced by a number of factors, including updated legislation, guidance and regulation of 
the PRA, FCA, ombudsman rulings, industry compensation schemes and court judgments.
Relevant Group companies ensure that they make prudent provision as and when such circumstances became known and more precise, 
and readjust capital and reserves to meet such reasonably foreseeable eventualities. However, it is not always possible to predict with 
certainty the extent and timing of the financial impact on such liabilities arising from these circumstances.
Group companies continue to give warranties, indemnities and guarantees as part of their normal business operations, whether in relation 
to capital market transactions or otherwise.
30. CAPITAL
Group capital position
The Group’s estimated regulatory capital surplus position at 31 December 2024 is shown below. This excludes the impact from repayment 
of Tier 3 debt in February 2025, which is estimated to reduce the Solvency coverage ratio to 204% as reported in the Business Review.
Solvency II capital requirement
Minimum Group Solvency II capital requirement 
31 December 20241, 2 
£m
31 December 20231, 2 
£m
31 December 2024 
£m
31 December 20232 
£m
Eligible own funds
3,159
3,104
2,508
2,572
Capital requirement
(1,494)4
(1,577)
(502)4
(462)
Excess own funds
1,665 4
1,527
2,006 4
2,110
Solvency II Capital coverage ratio³
211% 3,4
197%
499% 3,4
557%
1	 Solvency II capital coverage ratios as at 31 December 2024 and 31 December 2023 include a formal recalculation of TMTP.
2	 2024 regulatory position is estimated. 2023 regulatory position is reported as included in the Group’s Solvency II and Financial Condition Report as at 31 December 2023. 
3	 2024 regulatory position excludes the £104m reduction in eligible own funds (net of release of restrictions) from repayment of the Group’s £155m Tier 3 debt in February 2025, 	
	
which is estimated to reduce the Solvency coverage ratio to 204%. There would be no impact on the Minimum Group Solvency II capital requirement.
4	 The capital requirement, excess own funds and Capital coverage ratio information is unaudited.
Further information on the Group’s Solvency II position, including a reconciliation between the regulatory capital position to the reported 
capital surplus, is included in the Business Review. This information is estimated and therefore subject to change. 
The Group and its regulated insurance subsidiaries are required to comply with the requirements established by the Solvency II Framework 
directive as adopted by the Prudential Regulation Authority (“PRA”) in the UK, and to measure and monitor its capital resources on this 
basis. The overriding objective of the Solvency II capital framework is to ensure there is sufficient capital within the Group and its insurance 
companies to protect policyholders and meet their payments when due. Firms are required to maintain eligible capital, or “Own Funds”, in 
excess of the value of their Solvency Capital Requirements (“SCR”). The SCR represents the risk capital required to be set aside to absorb 
1-in-200 year stress tests over the next one-year time horizon, allowing for each risk type that the Group is exposed to, including longevity 
risk, property risk, credit risk and interest rate risk. These risks are all aggregated with appropriate allowance for diversification.
The capital requirement for Just Group plc is calculated using an approved Internal Model.
Group entities that are under supervisory regulation and are required to maintain a minimum level of regulatory capital are:
•	
JRL and PLACL – authorised by the PRA, and regulated by the PRA and FCA. 
•	
HUB Financial Solutions Limited, Just Retirement Money Limited and Partnership Home Loans Limited – authorised and regulated 
by the FCA. 
•	
In accordance with a waiver agreed with the PRA, the Group’s South Africa business is out of scope for regulatory reporting to the PRA. 
The Group and its regulated subsidiaries complied with their regulatory capital requirements throughout the year.
Capital management
The Group’s objectives when managing capital for all subsidiaries are:
•	
to comply with the insurance capital requirements required by the regulators of the insurance markets where the Group operates. 
The Group’s policy is to manage its capital in line with its risk appetite and in accordance with regulatory expectations; 
•	
to safeguard the Group’s ability to continue as a going concern, and to continue to write new business; 
•	
to ensure that in all reasonably foreseeable circumstances, the Group is able to fulfil its commitment over the short term and long term 
to pay policyholders’ benefits; 
•	
to continue to provide returns for shareholders and benefits for other stakeholders; 
•	
to provide an adequate return to shareholders by pricing insurance contracts commensurately with the level of risk; and
•	
to generate capital from in-force business, excluding economic variances, management actions, and dividends, that is greater than new 
business strain.
The Group regularly assesses a wide range of actions to improve the capital position and resilience of the business. 
202 | Just Group PLC | Annual Report and Accounts 2024

In managing its capital, the Group undertakes stress and scenario testing to consider the Group’s capacity to respond to a series of relevant 
financial, insurance, or operational shocks or changes to financial regulations should future circumstances or events differ from current 
assumptions. The review also considers mitigating actions available to the Group should a severe stress scenario occur, such as raising 
capital, varying the volumes of new business written and a scenario where the Group does not write new business. 
EVT Compliance
The Effective Value Test (“EVT”) is a regulatory requirement that assesses the economic value of equity release mortgages (LTMs). The EVT 
is used to ensure that LTMs do not exceed the economic value of assets on the Solvency II balance sheet. At 31 December 2024, JRL and 
PLACL passed the PRA EVT with a buffer of 1.2% and 1.0% (unaudited) respectively, over the current minimum deferment rate of 3.5% 
(allowing for volatility of 13%, in line with the requirement for the EVT). 
At 31 December 2023, the buffer for JRL was 1.1% (unaudited) compared to the minimum deferment rate of 3.0%. PLACL did not take credit 
for the matching adjustment on LTM assets at 31 December 2023 so the EVT test was not applicable at that time. 
Regulatory developments
Following PRA approval to move from Standard Formula to Internal Model for calculating the PLACL capital requirement in July 2024, the 
Firm now uses an Internal Model for calculating the capital requirement of JRL, PLACL and the Group. 
The key regulatory developments are included below. 
Residential ground rents – On 9 November 2023, the previous government published a consultation seeking views on capping the 
maximum ground rent that residential leaseholders can be required to pay. Although the previous government did not implement any 
reform of residential ground rent, the new government may still consider reforming the ground rent charges. The Group is closely 
monitoring the new government’s agenda, which remains uncertain, and the impact of this on the Group’s £157m (2023: £176m) portfolio 
of residential ground rents. An adjustment was made at year end 2023, which has been maintained at a similar level for year end 2024 to 
reflect the ongoing uncertainty. 
Matching adjustment (SUK) reform – In line with the requirements set out in PS10/24, the Group has implemented required changes at 
31 December 2024, including: Matching Adjustment attestation, removal of the sub-investment grade cliff in the matching adjustment, and 
the reflection of rating notches in the fundamental spread. The overall impact of these regulatory changes is reported within the Business 
review analysis of movement in excess own funds. The Group is assessing new matching adjustment eligible investment opportunities.
Life Insurance Stress Test – The PRA is conducting its second Life Insurance Stress Test (“LIST”) exercise in 2025 to assess sector and firm 
resilience to severe but plausible adverse scenarios and to strengthen market understanding of risk exposures. JRL and PLACL will take part 
in the exercise. The Group will assess the impact of a severe economic stress, as prescribed by the PRA in a document published in January, 
and provide results to the PRA in June 2025. The PRA plans to publish sector and firm level results in Q4 2025. The Group has been engaged 
with industry and regulatory discussions ahead of LIST 2025. 
31. GROUP ENTITIES
In accordance with the requirements of the Companies Act 2006, information regarding the Group’s related undertakings at 31 December 
2024 are disclosed below. Related undertakings comprise subsidiaries, joint ventures, associates and other significant holdings.
Principal activity
Registered office
Percentage of nominal 
share capital and voting 
rights held
Direct subsidiary
 
 
 
Just Retirement Group Holdings Limited3
Holding company
Reigate
100%
Partnership Assurance Group Limited3
Holding company
Reigate
100%
Indirect subsidiary
 
 
HUB Acquisitions Limited1, 3
Holding company
Reigate
100%
HUB Financial Solutions Limited
Distribution
Reigate
100%
Just Re 1 Limited3
Investment activity
Reigate
100%
Just Re 2 Limited3
Investment activity
Reigate
100%
Just Retirement (Holdings) Limited3
Holding company
Reigate
100%
Just Retirement (South Africa) Holdings (Pty) Limited
Holding company
South Africa
100%
Just Retirement Life (South Africa) Limited
Life assurance
South Africa
100%
Just Retirement Limited
Life assurance
Reigate
100%
Just Retirement Management Services Limited3
Management services
Reigate
100%
Just Retirement Money Limited
Provision of lifetime mortgage products
Reigate
100%
Partnership Group Holdings Limited3
Holding company
Reigate
100%
Partnership Holdings Limited3
Holding company
Reigate
100%
   Strategic Report | Governance | Financial Statements | 203 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
Principal activity
Registered office
Percentage of nominal 
share capital and voting 
rights held
Indirect subsidiary
 
 
Partnership Home Loans Limited
Provision of lifetime mortgage products
Reigate
100%
Partnership Life Assurance Company Limited
Life assurance
Reigate
100%
Partnership Services Limited3
Management services
Reigate
100%
TOMAS Online Development Limited3
Software development
Belfast
100%
Enhanced Retirement Limited
Dormant
Reigate
100%
HUB Digital Solutions Limited
Dormant
Reigate
100%
Pension Buddy Limited
Dormant
Belfast
100%
HUB Pension Solutions Limited
Dormant
Reigate
100%
HUB Transfer Solutions Limited
Dormant
Reigate
100%
JRP Group Limited
Dormant
Reigate
100%
JRP Nominees Limited
Dormant
Reigate
100%
Just Annuities Limited
Dormant
Reigate
100%
Just Equity Release Limited
Dormant
Reigate
100%
Just Direct Limited
Dormant
Reigate
100%
Just Management Services (Proprietary) Limited
Dormant
South Africa
100%
Just Protection Limited
Dormant
Reigate
100%
Just Retirement Finance plc3
Non-trading
Reigate
100%
Just Retirement Nominees Limited
Dormant
Reigate
100%
Just Retirement Solutions Limited
Dormant
Reigate
100%
PAG Finance Limited
Dormant
Jersey
100%
PAG Holdings Limited
Dormant
Jersey
100%
PASPV Limited
Dormant
Reigate
100%
PayingForCare Limited
Dormant
Reigate
100%
PLACL RE 1 Limited
Investment activity 
Reigate
100%
PLACL RE 2 Limited
Dormant
Reigate
100%
TOMAS Acquisitions Limited
Dormant
Reigate
100%
The Open Market Annuity Service Limited
Dormant
Belfast
100%
HUB Pension Consulting (Holdings) Limited3
Holding company
Reigate
100%
HUB Pension Consulting Limited3
Pension consulting
Reigate
100%
Spire Platform Solutions Limited2
Software development
Reigate
100%
White Rock Insurance (Gibraltar) PCC Limited
Protected cell company
Gibraltar
100%
Pineyard Unit Trust
Unit trust
Jersey
100%
Associate
TP2 Unit trust
Unit trust
Guernsey
60%
Comentis Ltd
Product development
Bristol
13%
1	 Class “A” and Class “B” ordinary shares. 
2	 30 June year end. 
3	 The financial statements of these subsidiary undertakings are exempt from the requirements of the Companies Act 2006 relating to the audit of individual financial statements by 
virtue of Section 479A of the Companies Act 2006.
Registered offices
Reigate office:
Enterprise House
Bancroft Road
Reigate, Surrey RH2 7RP
Belfast office:
Level 5 The Ewart
3 Bedford Street
Belfast BT2 7EP
South Africa office:
Spaces Waterfront, Dock Road Junction
Cnr Stanley & Dock Road, Waterfront
Cape Town 8001
Jersey office (PAG):
44 Esplanade 
St Helier 
Jersey JE4 9WG
31. GROUP ENTITIES continued
204 | Just Group PLC | Annual Report and Accounts 2024

Consolidated structured entities
The Group holds an investment in a cell of a Protected Cell Company, White Rock Insurance (Gibraltar) PCC Limited, 913 Europort, Gibraltar, 
GX 11 1AA. Financial support provided by the Group is limited to amounts required to cover transactions between the cell and the Group. 
Just is the cell owner of the individual protected cell and owns the single insurance share associated with the cell. The Group has provided 
£10m financial support in the form of a letter of credit. 
The Group holds a controlling interest in a Jersey Property Unit Trust (JPUT), Pineyard Unit Trust, Pineyard Trustee 1 Limited, 47 Esplanade, 
St Helier, Jersey JE1 0BD. The Group has determined that it controls the JPUT as a result of the Group’s ability to remove the Trustees; other 
than the Group and the Trustees there are no other parties with decision making rights over the JPUT. The Group has taken the option within 
IFRS 3 “Business Combinations” to apply the concentration test to determine whether the JPUT represents a business within the scope of IFRS 
3. The conclusion of the concentration test is that the assets of the JPUT are concentrated in the single identifiable asset of the investment 
property, which the Trust is not permitted to dispose except on termination, and as such the investment by the Group does not represent a 
business combination (see note 14). The Group has consolidated the results of the JPUT; any excess of investment purchase price over the fair 
value of the assets acquired is allocated against the identifiable assets and liabilities in proportion to their relative fair values; goodwill is 
not recognised. 
Unconsolidated structured entities
The Group has interests in structured entities which are not consolidated as the definition of control has not been met.
Interests in unconsolidated structured entities include investment funds and liquidity funds and loans granted to special purpose vehicles 
(“SPVs”) secured by assets held by the SPVs such as commercial mortgages and long income real estate. 
As at 31 December 2024 the Group’s interest in unconsolidated structured entities, which are classified as investments held at fair value 
through profit or loss, is shown below:
31 December 2024 
£m
31 December 2023 
£m
Loans secured by commercial mortgages
809
764
Long income real estate
787
779
Asset backed securities
1,078
7
Investment funds
399
495
Liquidity funds
1,792
1,141
Total
4,865
3,186
The Group’s exposure to financial loss from its interest in unconsolidated structured entities is limited to the amounts shown above. 
The Group is not required to provide financial support to the entities, nor does it sponsor the entities, or intend to do so.
Non-controlling interests
During the year, the Group acquired the remaining non-controlling interest in Spire Platform Solutions for £1m. 
The Group has no material non-controlling interests. 
Associates
The Group holds a 60% equity stake in a Guernsey Property Unit Trust (GPUT) “TP2 Unit Trust”, M&G (Guernsey), PO Box 156, Dorey Court, 
Admiral Park, St. Peter Port, Guernsey GY1 4EU.
The GPUT is a structured entity as voting rights are not the determining factor in assessing which party controls the entity. Although the 
Group has a majority equity stake, the decisions regarding the relevant activities of the GPUT are made by the Trustee. Each investor holds 
veto rights, however these are not proportionate to the equity holding and as such the veto rights do not give any investor more power 
than any other investor. The Group accounts for this investment as an Associate using the equity method.
All other associates are immaterial.
   Strategic Report | Governance | Financial Statements | 205 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
Summarised financial information for associates
Summarised balance sheet – GPUT
31 December 2024 
£m
31 December 2023 
£m
Assets
Financial investments
196
244
Cash and cash equivalents 
3
3
Total assets
199
247
Equity
Partners capital
327
327
Retained earnings
(131)
(80)
Total equity
196
247
Other payables
3
–
Total equity and liability
199
247
Reconciliation to carrying amount
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023
 £m
Net assets brought forward – GPUT
247
270
Total movement in retained earnings
(51)
(23)
Net assets at 31 December – GPUT
196
247
Group’s share – GPUT
118
148
Group’s share – Other associates
1
1
Carrying amount of associates
119
149
Summarised statement of comprehensive income – GPUT
Year ended 
31 December 2024
 £m
Year ended 
31 December 2023 
£m
Fair value loss on financial investments
(43)
(15)
Distributions to unitholders
(8)
(8)
Total movement in retained earnings
(51)
(23)
32. RELATED PARTIES 
The Group has related party relationships with its key management personnel and subsidiary undertakings detailed in note 31. Key 
management personnel comprise the Directors of the Company. There were no material transactions between the Group and its key 
management personnel other than those disclosed below. Key management compensation is as follows:
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023 
£m
Short-term employee benefits
3
3
Share-based payments
2
2
Total
5
5
In addition there are loans owed by Directors of £0.4m (2023: £0.4m) which accrue interest fixed at 4% per annum and are repayable in 
whole or in part at any time.
33. ULTIMATE PARENT COMPANY AND ULTIMATE CONTROLLING PARTY
The Company is the ultimate Parent and Controlling Party of the Group. 
34. POST BALANCE SHEET EVENTS 
Subsequent to 31 December 2024, the Directors proposed a final dividend for 2024 of 1.8 pence per ordinary share (2023: 1.5 pence) and 
together with the interim dividend of 0.7 pence per ordinary share paid in 4 October 2024 amounting to £26m (2023: £22m) in total. Subject 
to approval by shareholders at the Company’s 2025 AGM, the dividend will be paid on 14 May 2025 to shareholders on the register of 
members at the close of business on 11 April 2025, and will be accounted for as an appropriation of retained earnings in year ending 
31 December 2025.
On 6 February 2025 the Group repaid the remaining £155m notional of its Tier 3 subordinated debt.
31. GROUP ENTITIES continued
206 | Just Group PLC | Annual Report and Accounts 2024

STATEMENT OF CHANGES IN EQUITY OF THE COMPANY
for the year ended 31 December 2024
Year ended 31 December 2024
Share 
capital 
£m
Share 
premium 
£m
Other 
reserves 
£m
Retained
 earnings 
£m
Tier 1
 notes 
£m
Total 
£m
At 1 January 2024
104
93
295
462
322
1,276
Profit for the year
–
–
–
17
–
17
Total comprehensive income for the year
–
–
–
17
–
17
Contributions and distributions
Dividends
–
–
–
(23)
–
(23)
Interest paid on Tier 1 notes (net of tax)
–
–
–
(12)
–
(12)
Share-based payments reserve credit
–
–
–
6
–
6
Transactions in shares held by trusts
–
–
2
(5)
–
(3)
Total contributions and distributions
–
–
2
(34)
–
(32)
At 31 December 2024
104
93
297
445
322
1,261
Year ended 31 December 2023
Share 
capital 
£m
Share 
premium 
£m
Other 
reserves 
£m
Retained
 earnings 
£m
Tier 1
 notes 
£m
Total 
£m
At 1 January 2023
104
93
290
476
322
1,285
Profit for the year
–
–
–
22
–
22
Total comprehensive income for the year
–
–
–
22
–
22
Contributions and distributions
Dividends
–
–
–
(19)
–
(19)
Interest paid on Tier 1 notes (net of tax)
–
–
–
(12)
–
(12)
Share-based payments reserve credit
–
–
–
6
–
6
Transactions in shares held by trusts
–
–
5
(11)
–
(6)
Total contributions and distributions
–
–
5
(36)
–
(31)
At 31 December 2023
104
93
295
462
322
1,276
   Strategic Report | Governance | Financial Statements | 207 

STATEMENT OF FINANCIAL POSITION OF THE COMPANY
as at 31 December 2024
Note
31 December 2024 
£m
31 December 2023
 £m
Assets
Investments in Group undertakings
2
861
855
Loans to Group undertakings
3
910
711
Property and equipment
5
3
Deferred tax
–
1
Total non-current assets
1,776
1,570
Financial investments
4
264
85
Prepayments and accrued income
–
1
Loans to Group undertakings
3
51
300
Amounts due from Group undertakings
–
1
Cash available on demand
15
12
Total current assets
330
399
Total assets
2,106
1,969
Equity
Share capital
5
104
104
Share premium
5
93
93
Other reserves
6
297
295
Retained earnings
445
462
Total equity attributable to shareholders of Just Group plc
939
954
Tier 1 notes
322
322
Total equity 
1,261
1,276
Liabilities
Subordinated debt
7
684
689
Lease liability
2
2
Total non-current liabilities
686
691
Subordinated debt
157
–
Other payables
2
2
Total current liabilities
159
2
Total liabilities
845
693
Total equity and liabilities
2,106
1,969
The Company has taken advantage of the exemption in Section 408 of the Companies Act 2006 not to present its own statement of 
comprehensive income. The profit arising in the year amounts to £17m (2023: £22m). The financial statements were approved by the Board 
of Directors on 6 March 2025 and were signed on its behalf by:
MARK GODSON
Director
Company number: 08568957
208 | Just Group PLC | Annual Report and Accounts 2024

STATEMENT OF CASH FLOWS OF THE COMPANY
for the year ended 31 December 2024
Year ended
 31 December 2024
 £m
Year ended 
31 December 2023
(restated)¹ 
£m 
Cash flows from operating activities
Profit before tax
23
30
Adjustments for:
Impairment of loans to Group undertakings
–
2
Transactions in shares held by trusts
(3)
(6)
Coupon received on Tier 1 notes from Group undertakings
(26)
(28)
Interest income
(63)
(59)
Interest expense
59
51
Change in operating assets and liabilities:
Decrease in prepayments
–
5
Taxation received
–
4
Net cash outflow from operating activities
(10)
(1)
Cash flows from investing activities
Interest received on financial assets
7
4
Acquisition of property and equipment
(2)
–
Repayment of loans from Group undertakings 
300
–
Issue of loan to Group undertaking
(250)
–
Coupon received on Tier 1 notes from Group undertakings¹
26
28
Interest received on borrowings from Group undertakings¹
56
56
Net cash inflow from investing activities¹
137
88
Cash flows from financing activities
Proceeds on issue of borrowings (net of costs)
398
–
Payment on redemption of borrowings
(256)
(26)
Dividends paid
(23)
(19)
Coupon paid on Tier 1 notes¹
(16)
(16)
Interest paid on borrowings¹
(48)
(49)
Net cash inflow/(outflow) from financing activities¹
55
(110)
Net increase/(decrease) in cash and cash equivalents
182
(23)
Cash and cash equivalents at 1 January
97
120
Cash and cash equivalents at 31 December
279
97
Cash available on demand
15
12
Units in liquidity funds
264
85
Cash and cash equivalents at 31 December
279
97
1 	 Payments and receipts in respect of coupons/interest are presented on a gross basis as there is no right of offset between the external payments due and the intercompany 
receipts. Prior period figures have been restated to report £28m interest received on the Tier 1 notes from Group undertakings and £56m interest received on the loans from Group 
undertakings within investing activities; previously reported within financing activities net of coupons/interest paid.
   Strategic Report | Governance | Financial Statements | 209 

NOTES TO THE COMPANY FINANCIAL STATEMENTS
1. MATERIAL ACCOUNTING POLICIES
General information
Just Group plc (the “Company”) is a public company limited by shares, incorporated and domiciled in England and Wales. 
1.1.Basis of preparation
The financial statements have been prepared in accordance with UK adopted international accounting standards in conformity with the 
requirements of the Companies Act 2006 and the disclosure guidance and transparency rules sourcebook of the United Kingdom’s 
Financial Conduct Authority.
The accounting policies followed in the Company financial statements are the same as those in the consolidated accounts. Values are 
expressed to the nearest £1m.
1.2. Net investment income
Investment income is accrued up to the balance sheet date. Investment expenses and charges are also recognised on an accruals basis.
1.3. Taxation
Taxation is based on profits for the year as determined in accordance with the relevant tax legislation, together with adjustments to 
provisions for prior periods. Deferred taxation is provided on temporary differences that have originated but not reversed at the balance 
sheet date, where transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the future 
have occurred at the balance sheet date. A net deferred tax asset is regarded as recoverable and therefore recognised only when, on the 
basis of all available evidence, it can be regarded as more likely than not that there will be sufficient taxable profits to utilise carried 
forward tax losses against which the reversal of underlying timing differences can be deducted. Deferred tax is measured at the average 
tax rates that are expected to apply in the periods in which the temporary differences are expected to reverse, based on tax rates and laws 
that have been enacted or substantially enacted by the balance sheet date. Deferred tax is measured on an undiscounted basis.
1.4 Investments in Group undertakings
Shares in subsidiary undertakings are stated at cost less any provision for impairment.
1.5 Loans to Group undertakings
Investments in subordinated debt issued by subsidiary undertakings are valued at amortised cost net of impairment for expected credit 
losses. Expected credit losses are calculated on a 12-month forward-looking basis where the debt has low credit risk or has had no 
significant increase in credit risk since the debt originated.
1.6 Financial investments
Financial investments are designated at fair value through profit or loss on initial recognition and subsequently measured at Fair Value 
Through Profit or Loss (“FVTPL”).
1.7 Share-based payments
The Group offers share award and option plans for certain key employees and a Save As You Earn scheme for all employees. The share-
based payment plans operated by the Group are all equity-settled plans. Under IFRS 2, Share-based payment, where the Company, as the 
Parent Company, has the obligation to settle the options or awards of its equity instruments to employees of its subsidiary undertakings, 
and such share-based payments are accounted for as equity-settled in the Group financial statements, the Company records an increase 
in the investment in subsidiary undertakings for the value of the share options and awards granted with a corresponding credit entry 
recognised directly in equity. The value of the share options and awards granted is based upon the fair value of the options and awards 
at the grant date, the vesting period and the vesting conditions.
1.8 Classification of intra-Group loan arrangements
The Company assesses the commercial substance of its intra-Group lending arrangements to determine the classification as either a 
financial asset (that gives rise to a financial liability or equity instrument in the subsidiary) or whether the lending arrangement forms part 
of the Company’s investment in the subsidiary. In making the assessment the Company considers evidence of past principal and coupon 
payments, planned payments and the contractual terms of the arrangement. Intra-Group loans that bear a market rate of interest and 
have fixed repayment dates are classified as financial liabilities by the subsidiary and as financial assets by the Company.
The Company issued Restricted Tier 1 notes in the external market in 2019 and on-lent the proceeds from these instruments to its 
subsidiaries JRL and PLACL under the same commercial terms as the Company obtained in the external market. During the current year, 
these instruments were redeemed, and JRL entered into a simultaneous replacement Restricted Tier 1 note under the same commercial 
terms as the original instrument and reflecting current market rates of interest.
These instruments are classified as equity instruments by the issuer as explained in note 21 to the Group financial statements; 
classification by the subsidiaries is consistent with this. As the on-lending of this instrument was on the same commercial terms, the 
Company does not consider that the transaction represents an action in its capacity as the shareholder, and therefore the asset recognised 
in the Company’s financial statements is classified as a financial asset in the scope of IFRS 9. Interest received on these Restricted Tier 1 
notes is recognised in profit or loss when received.
210 | Just Group PLC | Annual Report and Accounts 2024

2. INVESTMENTS IN GROUP UNDERTAKINGS
Shares in Group 
undertakings 2024 
£m
Shares in Group 
undertakings 2023 
£m
At 1 January 
855
849
Additions
6
6
At 31 December
861
855
Details of the Company’s investments in the ordinary shares of subsidiary undertakings are given in note 31 to the Group financial 
statements. Additions to shares in Group undertakings relate to the cost of share-based payments for services provided by employees of 
subsidiary undertakings to be satisfied by shares issued by the Company. Investments in Group undertakings are assessed annually for any 
indication of impairment.
Impairment testing has been carried out to assess the recoverable amount of the investments in JRL and PLACL at 31 December 2024. 
The carrying amount of the investment at 31 December 2024 for JRL was £513m and for PLACL was £272m. The recoverable amounts for 
both entities were calculated to be in excess of this amount, indicating that no impairment of the Company’s investment in JRL or PLACL 
was required.
The calculation of value-in-use for JRL and PLACL uses cash flow projections based on the emergence of surplus for in-force business on a 
Solvency II basis, together with new business cash flows on a Solvency II basis set out in the Group’s business plan approved by the Board. 
The pre-tax discount rates used were 12.1% for JRL and 11.1% for PLACL. The discount rates were determined using a weighted average 
cost of capital approach, adjusted for specific risks attributable to the businesses, with the lower rate used for PLACL reflecting that it is 
largely closed to new business. A one percentage point increase in the discount rates used would reduce the headroom of the excess of the 
value-in-use above the cost of investment of JRL and PLACL by 16% and 14% respectively. The Directors have not identified a reasonably 
possible change in assumptions which would result in the carrying amount of the Group’s investment in JRL or PLACL to exceed its 
recoverable amount. 
3. LOANS TO GROUP UNDERTAKINGS
2024 
£m
2023 
£m
At 1 January 
1,011
1,000
Additions
250
13
Repayments
(300)
–
Loss allowance for expected credit losses
–
(2)
At 31 December 
961
1,011
Details of the Company’s loans to Group undertakings are as follows:
31 December 2024 £m
31 December 2023 £m
9.375% perpetual restricted Tier 1 contingent convertible debt 
(call option in April 2024) issued by JRL in April 2019
–
250
9.375% perpetual restricted Tier 1 contingent convertible debt 
(call option in April 2024) issued by PLACL in April 2019 
–
50
9.75% perpetual restricted Tier 1 contingent convertible debt 
(call option in March 2031) issued by JRL in April 2024
250
–
7.0% 10.5-year subordinated debt 2031 (Tier 2) issued by JRL in November 2020
76
76
7.0% 10.5-year subordinated debt 2031 (Tier 2) issued by PLACL in November 2020
102
102
8.2% 10-year subordinated debt 2030 (Tier 2) issued by JRL in May 2020
103
103
8.125% 10-year subordinated debt 2029 (Tier 2) issued by JRL in October 2019
25
25
8.125% 10-year subordinated debt 2029 (Tier 2) issued by PLACL in October 2019
102
102
9.0% 10-year subordinated debt 2026 (Tier 2) issued by JRL in October 2016
254
254
5.0% 7-year subordinated debt 2025 (Tier 3) issued by JRL in December 2018¹
51
51
963
1,013
Less: Loss allowance for expected credit losses
(2)
(2)
Total
961
1,011
1	 Included in current assets.
   Strategic Report | Governance | Financial Statements | 211 

NOTES TO THE COMPANY FINANCIAL STATEMENTS continued
3. LOANS TO GROUP UNDERTAKINGS continued
On 26 April 2019, JRL issued £250m fixed rate perpetual restricted Tier 1 contingent convertible notes to the Company. These notes were 
redeemed in full on 26 April 2024. New loan notes of £250m have been advanced to JRL by the Company on 26 April 2024 with no fixed 
maturity date and under same terms but with a new interest rate of 9.75%. 
On 26 April 2019, PLACL completed the issue of £50m fixed rate perpetual restricted Tier 1 contingent convertible notes. The notes were 
redeemed in full on 26 April 2024.
4. FINANCIAL INVESTMENTS
Fair value (designated)
31 December 2024
 £m
31 December 2023
£m
Units in liquidity funds 
264
85
Total 
264
85
All assets for which fair value is measured or disclosed in the financial statements are categorised within the fair value hierarchy, based on 
the lowest level input that is significant to the fair value measured as a whole. In the fair value hierarchy, units in liquidity funds are all 
classified as Level 1. There have been no transfers between levels during the year. 
5. SHARE CAPITAL AND SHARE PREMIUM
The allotted, issued and fully paid ordinary share capital of the Company at 31 December 2024 is detailed below:
Number of £0.10 
ordinary shares
Share capital
 £m
Share premium 
£m
Total
 £m
At 1 January 2024 
1,038,702,932
104
93
197
At 31 December 2024
1,038,702,932
104
93
197
At 1 January 2023
1,038,702,932
104
93
197
At 31 December 2023 
1,038,702,932
104
93
197
6. OTHER RESERVES
31 December 2024 
£m
31 December 2023 
£m
Merger reserve 
300
300
Share held by trusts
(3)
(5)
Total other reserves 
297
295
The merger reserve was established as the result of a placing of 94,012,782 ordinary shares in 2019 and the acquisition of 100% of the 
equity of Partnership Assurance Group plc in 2016. 
The placing was achieved by the Company acquiring 100% of the equity of a limited company for consideration of the new ordinary shares 
issued. Accordingly, merger relief under Section 612 of the Companies Act 2006 applied, and share premium was not recognised in respect 
of this issue of shares. The merger reserve recognised represents the premium over the nominal value of the shares issued. 
Consideration for the acquisition of the equity shares of Partnership Assurance Group plc consisted of a new issue of shares in the 
Company. Accordingly, merger relief under Section 612 of the Companies Act 2006 applied, and share premium was not recognised in 
respect of this issue of shares. The merger reserve recognised represents the difference between the nominal value of the shares issued 
and the net assets of Partnership Assurance Group plc acquired.
7. SUBORDINATED DEBT
Details of the Company’s subordinated debt are shown in note 24 to the Group financial statements. The Company’s Tier 3 debt is 
repayable on 7 February 2025 and is presented within current liabilities.
212 | Just Group PLC | Annual Report and Accounts 2024

8. RELATED PARTY TRANSACTIONS
(a) Trading transactions and balances
The following transactions were made with related parties during the year:
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023 
£m
Staff costs, Directors’ remuneration, operating expenses and management fees charged 
(8)
(5)
Interest on loan balances charged to JRL
64
64
Interest on loan balances charged to PLACL
18
20
Additions to Group undertakings are detailed in note 2 and loans advanced to or repaid by Group undertakings are detailed in note 3.
The following balances in respect of related parties were owed by the Company at the end of the year:
31 December 2024
 £m
31 December 2023 
£m 
Amounts owed for Group tax relief
(1)
–
Others
(1)
(2)
The following balances in respect of related parties were owed to the Company at the end of the year:
31 December 2024
 £m
31 December 2023 
£m
Loans to JRL (including interest)
758
759
Loans to PLACL (including interest)
203
253
Amounts owed for Group tax relief
–
1
Others
(2)
(1)
(b) Key management compensation
Key management personnel comprise the Directors of the Company.
Key management compensation is disclosed in note 32 to the Group financial statements.
9. COMMITMENTS
Capital commitments of £nil (2023: £2m) relate to improvements to office space to be undertaken in the Company’s Belfast office.
10. POST BALANCE SHEET EVENTS
Subsequent to 31 December 2024, the Directors proposed a final dividend for 2024 of 1.8 pence per ordinary share (2023: 1.5 pence), 
and together with the interim dividend of 0.7 pence per ordinary share paid in 4 October 2024 amounting to £26m (2023: £22m) in total. 
Subject to approval by shareholders at the Company’s 2025 AGM, the dividend will be paid on 14 May 2025 to shareholders on the register 
of members at the close of business on 11 April 2025, and will be accounted for as an appropriation of retained earnings in year ending 
31 December 2025.
On 6 February 2025 the Company repaid the remaining £155m notional of its Tier 3 subordinated debt. Prior to this, the Company received 
the proceeds from settlement of the outstanding £50m notional associated with the Tier 3 loan to Group undertaking JRL.
   Strategic Report | Governance | Financial Statements | 213 

The following additional financial information is unaudited. 
FINANCIAL INVESTMENTS CREDIT RATINGS
The sector analysis of the Group’s financial investments portfolio by credit rating at 31 December 2024 is shown below:
Total 
£m
%
AAA
 £m
AA
 £m
A 
£m
BBB
 £m
% BBB 
£m
BB or below 
£m
Basic materials
109
0.4%
–
5
21
79
1.1%
4
Communications and technology
1,154
4.3%
117
223
162
652
9.4%
–
Auto manufacturers
85
0.3%
–
–
78
7
0.1%
–
Consumer staples (including healthcare)
1,226
4.5%
129
175
541
364
5.3%
17
Consumer cyclical
178
0.7%
–
4
47
127
1.8%
–
Energy
278
1.0%
–
67
5
175
2.5%
31
Banks
1,469
5.4%
51
108
908
402
5.8%
–
Insurance
745
2.8%
–
301
102
342
5.0%
–
Financial – other
590
2.2%
90
85
329
86
1.3%
–
Real estate including REITs
630
2.3%
30
16
289
245
3.6%
50
Government
3,081
11.4%
312
2,301
230
238
3.4%
–
Industrial
524
1.9%
–
105
155
254
3.7%
10
Utilities
2,452
9.1%
–
64
889
1,489
21.6%
10
Commercial mortgages
809
3.0%
89
323
281
116
1.7%
–
Long income real estate¹
1,808
6.7%
157
234
921
496
7.2%
–
Infrastructure
3,512
13.0%
57
367
1,246
1,829
26.5%
13
Other
43
0.2%
–
–
43
–
0.0%
–
Corporate/government bond total
18,693
69.2%
1,032
4,378
6,247
6,901
100.0%
135
Other assets
888
3.3%
Lifetime mortgages
5,637
20.9%
Liquidity funds
1,792
6.6%
Investments portfolio
27,010
100.0%
Derivatives and collateral
3,564
Gilts (interest rate hedging)
3,951
Total
34,525
1	 Includes residential ground rents of £157m rated AAA.
NEW BUSINESS PROFIT RECONCILIATION
New business profit is deferred on the balance sheet under IFRS 17. In addition IFRS 17 provides clarification regarding the economic 
assumptions to be used at the point of recognition of contracts. Just recognises contracts based on their completion dates for IFRS 17, but 
bases its assessment of new business profitability for management purposes based on the economic parameters prevailing at the quote 
date of the business.
Year ended 
31 December 2024 
£m
Year ended 
31 December 2023
 £m
New business CSM on gross business written 
438
380
Reinsurance CSM
24
(37)
Net new business CSM
462
343
Impact of using quote date for profitability measurement
(2)
12
New business profit
460
355
ADDITIONAL INFORMATION
214 | Just Group PLC | Annual Report and Accounts 2024

RECONCILIATION FROM OPERATING PROFIT TO IFRS CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
The tables below present the reconciliation from the Group’s APM income statement view to the IFRS statement of comprehensive income 
for the Group. Further information on these tables is included in the Business Review.
YEAR ENDED 31 DECEMBER 2024
Alternative profit measure format
Statutory accounts format
Reported
£m
Quote date 
difference
£m
CSM
deferral
£m
Adjusted
total
£m
Insurance 
service 
result
£m
Net 
investment 
result 
£m
Other 
finance 
costs
£m
Other 
income, 
expenses 
and 
associates
£m
PBT
£m
New business profit
460
2
(462)
–
CSM amortisation
(71)
71
–
Net underlying CSM increase
389
2
(391)
–
In-force operating profit
236
236
161
75
236
Other Group companies’ operating results
(17)
(17)
(17)
(17)
Development costs and other
(35)
(35)
(35)
(35)
Finance costs
(69)
(69)
(69)
(69)
Underlying operating profit
504
2
(391)
115
161
75
(69)
(52)
115
Operating experience and 
assumption changes
(37)
22
(15)
(12)
(3)
(15)
Adjusted operating profit before tax
467
2
(369)
100
Investment and economic movements
18
(2)
16
226
(192)
(18)
16
Strategic expenditure
(23)
(23)
(23)
(23)
Adjustment for transactions reported 
directly in equity in IFRS
20
20
20
20
Adjusted profit before tax
482
(369)
113
Deferral of profit in CSM
(369)
369
–
Profit before tax
113
113
149
298
(241)
(93)
113
YEAR ENDED 31 DECEMBER 2023
Alternative profit measure format
Statutory accounts format
Reported
£m
Quote date 
difference
£m
CSM
deferral
£m
Adjusted
total
£m
Insurance 
service 
result
£m
Net 
investment 
result 
£m
Other 
finance 
costs
£m
Other 
income, 
expenses 
and 
associates
£m
PBT
£m
New business profit
355
(12)
(343)
–
CSM amortisation
(62)
62
–
Net underlying CSM increase
293
(12)
(281)
–
In-force operating profit
191
191
136
55
191
Other Group companies’ operating results
(15)
(15)
(15)
(15)
Development costs and other
(24)
(24)
(24)
(24)
Finance costs
(68)
(68)
(68)
(68)
Underlying operating profit
377
(12)
(281)
84
136
55
(68)
(39)
84
Operating experience and 
assumption changes
52
(67)
(15)
(18)
3
(15)
Adjusted operating profit before tax
429
(12)
(348)
69
Investment and economic movements
92
12
104
215
(70)
(41)
104
Strategic expenditure
(17)
(17)
(17)
(17)
Adjustment for transactions reported 
directly in equity in IFRS
16
16
16
16
Adjusted profit before tax
520
(348)
172
Deferral of profit in CSM
(348)
348
–
Profit before tax
172
172
118
273
(122)
(97)
172
   Strategic Report | Governance | Financial Statements | 215 

INFORMATION FOR SHAREHOLDERS
The following information is unaudited.
SHAREHOLDER PROFILE AS AT 31 DECEMBER 2024
Holdings 
No. of holders
% of holders
No. of shares
% of issued share capital
1–5,000
511
48.07
515,656
0.05
5,001–10,000
63
5.93
470,912
0.05
10,001–100,000
217
20.41
7,633,158
0.73
100,001–1,000,000
136
12.79
52,857,087
5.09
1,000,001–10,000,000
113
10.63
366,297,729
35.26
10,000,001–20,000,000
11
1.04
162,949,600
15.69
20,000,001 and over
12
1.13
447,978,790
43.13
Totals
1,063
100.00
1,038,702,932
100.00
REGISTRAR
The Company’s register of shareholders is maintained by our 
Registrar, Equiniti Limited. All enquiries regarding shareholder 
administration, including dividends, lost share certificates or 
changes of address, should be communicated in writing, quoting 
the Company’s reference number 3947 to Equiniti via one of the 
methods below.
Online
Shareholders can view and manage their shareholdings 
and dividend mandates online at www.shareview.co.uk
Telephone
+44 (0) 371 384 2787 Lines are open 8.30am to 5.30pm (UK time) 
Monday to Friday (excluding public holidays in England and Wales).
Post
Equiniti Limited, Aspect House, Spencer Road
Lancing, West Sussex, BN99 6DA
DIVIDEND PAYMENTS AND MANDATES
Any dividends due will only be paid by direct credit. We strongly 
encourage all shareholders to register a Shareview Portfolio and 
nominate their bank account at www.shareview.co.uk in order to 
receive their cash dividends by direct transfer to a bank or building 
society account. 
ANNUAL GENERAL MEETING 
The Company’s 2025 Annual General Meeting (“AGM”) will be held 
on Thursday 8 May 2025 at 10.00am at 1 Angel Lane, London EC4R 
3AB. More information about the AGM can be found in the Notice of 
Meeting, which will be made available to shareholders separately.
FINANCIAL CALENDAR 
Event
Date
Ex-dividend date for final dividend 
10 April 2025
Record date for final dividend 
11 April 2025
Annual General Meeting
8 May 2025
Payment date for final dividend
14 May 2025 
2025 half-year end
30 June 2025
2025 half-year results announcement
7 August 2025
Please note that the above dates may be subject to change.
JUST GROUP PLC SHARE PRICE
The Company’s ordinary shares are listed on the equity shares of 
commercial companies segment of the London Stock Exchange 
under the symbol JUST. Current and historical share price 
information is available on our website www.justgroupplc.co.uk/
investors/share-monitor and also on many other websites.
ELECTRONIC COMMUNICATIONS
Shareholders are encouraged to elect to receive shareholder 
documents electronically to receive shareholder information quickly 
and securely, and to help us save paper and reduce our carbon 
footprint, by registering with Shareview at www.shareview.co.uk.
Shareholders who have registered will be sent an email notification 
whenever shareholder documents are available on the Company’s 
website. When registering, shareholders will need their shareholder 
reference number which can be found on their share certificate or 
Form of Proxy.
SHAREHOLDER SECURITY
Shareholders should be very wary of any unsolicited advice, 
offers to buy shares at a discount, or offers of free company 
reports. These are typically from overseas based “brokers” who 
target UK shareholders, offering to sell them what often turn out to 
be worthless or high risk shares in UK investments. These 
operations are commonly known as “boiler rooms”. These “brokers” 
can be very persistent and persuasive. Just Group plc shareholders 
are advised to be extremely wary of such approaches and to only 
deal with firms authorised by the FCA. You can check whether an 
enquirer is properly authorised and report scam approaches by 
contacting the FCA on www.fca.org.uk/consumers or by calling the 
FCA Consumer Helpline on 0800 111 6768.
INVESTOR RELATIONS ENQUIRIES
For all institutional investor relations enquiries, please contact our 
Investor Relations team whose contact details can be found at 
www.justgroupplc.co.uk/contact-us. Individual shareholders with 
queries regarding their shareholding in the Company should 
contact our Registrar, Equiniti Limited.
Shareholders can keep up to date with all the latest Just Group plc 
news and events by registering with our Alert Service 
www.justgroupplc.co.uk/investors/alert-service. Select the 
information of interest to you, such as Results, Board changes 
and AGM and other meetings. You will then be notified by email 
when this information is available to view on our website.
Digital copies of our Annual Report and Accounts are available 
at www.justgroupplc.co.uk/investors/results-reports-and-
presentations and physical copies can be obtained by contacting 
our Registrar, Equiniti Limited.
216 | Just Group PLC | Annual Report and Accounts 2024

CAUTIONARY STATEMENT AND FORWARD-LOOKING STATEMENTS
This Annual Report has been prepared for, and only for, the members of Just Group plc (the “Company”) as a body, and for no other 
persons. The Company, its Directors, employees, agents and advisers do not accept or assume responsibility to any other person to 
whom this document is shown or into whose hands it may come, and any such responsibility or liability is expressly disclaimed.
By their nature, the statements concerning the risks and uncertainties facing the Company and its subsidiaries (the “Group”) in this Annual 
Report involve uncertainty since future events and circumstances can cause results and developments to differ materially from those 
anticipated. This Annual Report contains, and we may make other statements (verbal or otherwise) containing, forward-looking 
statements in relation to the current plans, goals and expectations of the Group relating to its or their future financial condition, 
performance, results, strategy and/or objectives (including, without limitation, climate-related plans and goals). Statements containing 
the words: ‘believes’, ’intends’, ’expects’, ’plans’, ’seeks’, ’targets’, ‘continues’, ‘future’, ‘outlook’, ‘potential’ and ’anticipates’ or other words 
of similar meaning are forward-looking (although their absence does not mean that a statement is not forward-looking). Forward-looking 
statements involve risk and uncertainty because they are based on information available at the time they are made, based on assumptions 
and assessments made by the Company in light of its experience and its perception of historical trends, current conditions, future 
developments and other factors which the Company believes are appropriate and relate to future events and depend on circumstances 
which may be or are beyond the Group’s control. For example, certain insurance risk disclosures are dependent on the Group’s choices 
about assumptions and models, which by their nature are estimates. As such, although the Group believes its expectations are based on 
reasonable assumptions, actual future gains and losses could differ materially from those that we have estimated. Other factors which 
could cause actual results to differ materially from those estimated by forward-looking statements include, but are not limited to: 
domestic and global political, economic and business conditions (such as the longer-term impact from the COVID-19 outbreak or the 
impact of other infectious diseases, climate change, the conflict in the Middle East, and the continuing situation in Ukraine); asset prices; 
market-related risks (such as fluctuations in interest rates and exchange rates, and the performance of financial markets generally); the 
policies and actions of governmental and/or regulatory authorities (including, for example, new government initiatives related to the 
provision of retirement benefits or inheritance tax or the costs of social care or climate action, particularly the transition to net zero);
 the impact of inflation and deflation on both market conditions and customer behaviours; market competition; failure to efficiently and 
effectively respond to climate change related risks and the transition to a net zero economy; changes in assumptions in pricing and 
reserving for insurance business (particularly with regard to mortality and morbidity trends, gender pricing and lapse rates); risks 
associated with arrangements with third parties, including joint ventures and distribution partners and the timing, impact and other 
uncertainties associated with future acquisitions, disposals or other corporate activity undertaken by the Group and/or within relevant 
industries; inability of reinsurers to meet obligations or unavailability of reinsurance coverage; default of counterparties; information 
technology or data security breaches including cybersecurity threats and the rapid pace of technological change (including the role of 
artificial intelligence and machine learning); the impact of changes in capital, solvency or accounting standards; and tax and other 
legislation and regulations in the jurisdictions in which the Group operates (including changes in the regulatory capital requirements which 
the Company and its subsidiaries are subject to). As a result, the Group’s actual future financial condition, performance and results may 
differ materially from the plans, goals and expectations set out in the forward-looking statements. 
The forward-looking statements only speak as at the date of this document and reflect knowledge and information available at the date 
of preparation of this Annual Report. The Group undertakes no obligation to update these forward-looking statements or any other 
forward-looking statement it may make (whether as a result of new information, future events or otherwise), except as may be required 
by law. Persons receiving this Annual Report should not place undue reliance on forward-looking statements. Past performance is not an 
indicator of future results. The results of the Company and the Group in this Annual Report may not be indicative, and are not an estimate, 
forecast or projection of, the Group’s future results. Nothing in this Annual Report should be construed as a profit forecast. 
   Strategic Report | Governance | Financial Statements | 217 

DIRECTORS AND ADVISERS
The following is unaudited. 
DIRECTORS
Non-Executive Directors:
John Hastings-Bass, Chair
Mary Phibbs, Senior Independent Director
Jim Brown
Michelle Cracknell
Mary Kerrigan
Executive Directors:
David Richardson, Group Chief Executive Officer
Mark Godson, Group Chief Financial Officer
GROUP COMPANY SECRETARY
Simon Watson
REGISTERED OFFICE
Just Group plc
Enterprise House
Bancroft Road
Reigate
Surrey RH2 7RP
Website: www.justgroupplc.co.uk
Tel: +44 (0)1737 233296
Registered in England and Wales number 08568957
INDEPENDENT AUDITORS
PricewaterhouseCoopers LLP
7 More London Riverside
London
SE1 2RT
CORPORATE BROKERS
J.P. Morgan Cazenove	
RBC Capital Markets
25 Bank Street	
	
100 Bishopsgate
Canary Wharf	
	
London
London 	 	
	
EC2N 4AA
E14 5JP
CORPORATE LAWYERS
Hogan Lovells International LLP
Atlantic House
Holborn Viaduct
London
EC1A 2FG
218 | Just Group PLC | Annual Report and Accounts 2024

GLOSSARY
Acquisition costs 
Comprise directly attributable costs incurred in the selling, underwriting and commencing of insurance 
contracts.
Adjusted operating 
profit before tax
An APM, this is the sum of underlying operating profit and operating experience and assumption changes. 
The net underlying CSM increase is added back as the Board considers the value of new business is significant 
in assessing business performance. As such Adjusted operating profit is reported prior to the deferral of profit 
in CSM as defined below. Adjusted operating profit before tax is reconciled to IFRS profit before tax in the 
Business Review.
Adjusted profit/
(loss) before tax
An APM, this is the profit/(loss) before tax before deferral of profit in CSM and represents adjusted operating 
profit before tax plus the impact from non-operating items (investment and economic movement, strategic 
expenditure, and any adjustments to IFRS for transactions reported directly in equity).
Alternative 
performance measure 
(“APM”)
In addition to statutory IFRS performance measures, the Group has presented a number of non-statutory 
alternative performance measures. The Board believes that the APMs used give a useful insight into the 
underlying performance of the Group. APMs are identified in this glossary together with a reference to where 
the APM has been reconciled to its nearest statutory IFRS equivalent. APMs regarding our Solvency position 
are reconciled to the Solvency II excess own funds. APMs which are also KPIs are indicated as such.
Buy-in
An exercise enabling a pension scheme to obtain an insurance contract that pays a guaranteed stream of 
income sufficient to cover the liabilities of a group of the scheme’s members.
Buy-out
An exercise that wholly transfers the liability for paying member benefits from the pension scheme to an 
insurer which then becomes responsible for paying the members directly.
Care Plan (“CP”)
A specialist insurance contract contributing to the costs of long-term care by paying a guaranteed income to 
a registered care provider for the remainder of a person’s life.
Cash Generation
A Solvency II APM and represents underlying organic capital generation before the impact of new business 
strain and development costs and other.
Confidence interval
The degree of confidence that the provision for future cash flows plus the risk adjustment reserve will be 
adequate to meet the cost of future payments to annuitants.
Contractual Service 
Margin (“CSM”)
Represents deferred profit earned on insurance products. CSM is recognised in profit or loss over the life of the 
contracts.
CSM amortisation
Represents the net release from the CSM reserve into profit as services are provided. The figures are net of 
accretion (unwind of discount), and the release is computed based on the closing CSM reserve balance for the 
period.
Deferral of profit in 
CSM
The total movement on CSM reserve in the year. The figure represents CSM recognised on new business, 
accretion of CSM (unwind of discount), transfers to CSM related to changes to future cash flows at locked-in 
economic assumptions, less CSM release in respect of services provided.
Defined benefit 
deferred (“DB 
deferred”) business
The part of DB de-risking transactions that relates to deferred members of a pension scheme. These members 
have accrued benefits in the pension scheme but have not yet retired.
Defined benefit 
de-risking partnering 
(“DB partnering”)
A DB de-risking transaction in which a reinsurer has provided reinsurance in respect of the asset and liability 
side risks associated with one of our DB Buy-in transactions.
Defined benefit (“DB”) 
pension scheme
A pension scheme, usually backed or sponsored by an employer, that pays members a guaranteed level of 
retirement income based on length of membership and earnings.
Defined contribution 
(“DC”) pension scheme
A work-based or personal pension scheme in which contributions are invested to build up a fund that can be 
used by the individual member to obtain retirement benefits.
De-risk
An action carried out by the trustees of a pension scheme with the aim of transferring risks such as longevity, 
investment, inflation, from the sponsoring employer and scheme to a third party such as an insurer.
Development costs
Incurred relating to the generation of incremental value (extending market reach or share) in future years, from 
developing existing products, markets, or new developments to the Group’s technology and modelling 
capability, and additionally major business transformational projects related to generating incremental value 
in future years.
Drawdown (sales or 
products)
Collective term for investment products including Capped Drawdown.
Employee benefits 
consultant (“EBC”)
An adviser offering specialist knowledge to employers on the legal, regulatory and practical issues of rewarding 
staff, including non-wage compensation such as pensions, health and life insurance and profit sharing.
   Strategic Report | Governance | Financial Statements | 219 

GLOSSARY continued
Finance costs
Finance costs included within underlying operating profit include coupons paid on the Group’s restricted 
Tier 1 notes, interest payable on the Group’s Tier 2 and Tier 3 notes, facility non-utilisation fees and debt 
repurchase costs when incurred, and amortisation of debt issue and facility arrangement costs capitalised. 
Finance costs included in underlying organic capital generation include coupons paid on the Group’s 
restricted Tier 1 notes, interest paid on the Group’s Tier 2 and Tier 3 notes, and all facility costs when incurred. 
Debt issue and repurchase costs are excluded from underlying organic capital generation and included within 
capital actions when incurred. 
Guaranteed Income 
for Life (“GIfL”)
Retirement income products which transfer investment and longevity risk and provide the retiree with a 
guarantee to pay an agreed level of income for as long as the retiree lives. On a “joint-life” basis, the policy 
will continue to pay a guaranteed income to a surviving spouse/partner. Just provides modern individually 
underwritten GIfL solutions.
IFRS profit before tax
One of the Group’s KPIs, representing the profit before tax attributable to equity holders.
In-force operating 
profit
An APM and represents profits from the in-force portfolio before investment and insurance experience 
variances, and assumption changes. It mainly represents expected release of risk adjustment for non-
financial risk and of allowance for credit default in the period, investment returns earned on shareholder 
assets, together with the value of the (net) CSM amortisation. 
Investment and 
economic movements
Reflect the difference in the period between expected investment returns, based on investment and 
economic assumptions at the start of the period, and the actual returns earned. Investment and economic 
profits also reflect the impact of assumption changes in future expected risk-free rates, corporate bond 
defaults and house price inflation and volatility.
Key performance 
indicators (“KPIs”)
KPIs are metrics adopted by the Board which are considered to give an understanding of the Group’s 
underlying performance drivers. The Group’s KPIs are Retirement income sales (shareholder funded), New 
business profit, Underlying operating profit, IFRS profit before tax, Return on equity, Tangible net asset value 
per share, New business strain, Underlying organic capital generation and Solvency II capital coverage ratio.
Lifetime mortgage 
(“LTM”)
An equity release product that allows homeowners to take out a loan secured on the value of their home, 
typically with the loan plus interest repaid when the homeowner has passed away or moved into long-term 
care.
LTM notes
Structured assets issued by a wholly owned special purpose entity, Just Re1 Ltd. Just Re1 Ltd holds two pools 
of lifetime mortgages, each of which provides the collateral for issuance of senior and mezzanine notes to 
Just Retirement Ltd, eligible for inclusion in its matching portfolio.
Medical underwriting
The process of evaluating an individual’s current health, medical history and lifestyle factors, such as 
smoking, when pricing an insurance contract.
Net asset value (“NAV”)
An APM that represents IFRS total equity, net of tax, and excluding equity attributable to Tier 1 noteholders.
New business margin
An APM that is calculated by dividing new business profit by Retirement income sales (shareholder funded). 
It provides a measure of the profitability of shareholder funded Retirement income sales.
New business profit
An APM and one of the Group’s KPIs, representing the profit generated from new business written in the year 
after allowing for the establishment of reserves and for future expected cash flows and risk adjustment and 
allowance for acquisition expenses and other incremental costs on a marginal basis. The net underlying CSM 
increase from new business is added back as the Board considers the value of new business is significant in 
assessing business performance. New business profit is reconciled to adjusted profit before tax, which is 
reconciled to IFRS profit before tax in the Business Review.
New business strain
An APM and one of the Group’s KPIs, representing the capital strain on new business written in the year after 
allowing for acquisition expense allowances and the establishment of Solvency II technical provisions and 
Solvency Capital Requirement.
No-negative equity 
guarantee (“NNEG”) 
hedge
A derivative instrument designed to mitigate the impact of changes in property growth rates on both the 
regulatory and IFRS balance sheets arising from the guarantees on lifetime mortgages provided by the Group 
which restrict the repayment amounts to the net sales proceeds of the property on which the loan is secured.
Operating experience 
and assumption 
changes
Represents changes to cash flows in the current and future periods valued based on end-of-period economic 
assumptions. This is reported prior to the deferral of profit in CSM from changes to future cash flows.
Organic capital 
generation
An APM that is calculated in the same way as underlying organic capital generation, plus the impact of 
management actions and other items.
Other Group 
companies’ operating 
results
The results of Group companies including our HUB group of companies, which provides regulated advice and 
intermediary services, and professional services to corporates, and corporate costs incurred by Group holding 
companies.
Pension Freedoms/
Pension Freedom and 
Choice/Pension Reforms
The UK government’s pension reforms, implemented in April 2015.
220 | Just Group PLC | Annual Report and Accounts 2024

Peppercorn rent
A very low or nominal rent.
PrognoSys™
The Group’s proprietary underwriting engine, which is based on individual mortality curves derived from Just 
Group’s own data collected since its launch in 2004.
Regulated financial 
advice
Personalised financial advice for retail customers by qualified advisers who are regulated by the Financial 
Conduct Authority.
REITs
A Real Estate Investment Trust is a company that owns, operates, or finances income-generating real estate.
Retail
The Group’s collective term for GIfL and Care Plan.
Retirement income 
sales (shareholder 
funded)
An APM and one of the Group’s KPIs and a collective term for GIfL, DB and Care Plan new business sales 
“Sales” and excludes DB partner premium. Premiums are reported gross of commission paid. Retirement 
income sales (shareholder funded) are reconciled in note 2 to premiums included in the analysis of movement 
in insurance liabilities within note 22. 
Return on equity
An APM and one of the Group’s KPIs. Return on equity is calculated by dividing underlying operating profit 
after attributed tax for the period by the average tangible net asset value for the period and is expressed as 
an annualised percentage. Underlying operating profit and tangible net asset value are reconciled 
respectively to IFRS profit before tax and IFRS total equity in the Business Review.
Risk adjustment for 
non-financial risk 
(“RA”)
Allowance for longevity, expense, and insurance specific operational risks representing the compensation 
required by the business when managing existing and pricing new business.
Secure Lifetime 
Income (“SLI”)
A tax efficient solution for individuals who want the security of knowing they will receive a guaranteed 
income for life and the flexibility to make changes in the early years of the plan.
Solvency II
Sets out regulatory requirements for insurance firms and groups, covering financial resources, governance 
and accountability, risk assessment and management, supervision, reporting and public disclosure.
Solvency UK
Covers the reforms to the Solvency II requirements for the UK and implemented by the PRA.
Solvency capital 
coverage ratio
One of the Group’s KPIs. Solvency II capital is the regulatory capital measure and is focused on by the Board 
in capital planning and business planning alongside the economic capital measure. It expresses the 
regulatory view of the available capital as a percentage of the required capital.
Strategic expenditure
Are costs that deliver major regulatory change, the implementation of major strategic investment, new 
product and business lines and other restructuring costs.
Tangible net asset 
value (“TNAV”)
An APM that comprises IFRS total equity attributable to ordinary shareholders, excluding goodwill and other 
intangible assets, and after adding back contractual service margin, net of tax.
Tangible net asset 
value per share
An APM and one of the Group’s KPIs, representing tangible net asset value divided by the closing number of 
issued ordinary shares excluding shares held in trust. 
Trustees
Individuals with the legal powers to hold, control and administer the property of a trust such as a pension 
scheme for the purposes specified in the trust deed. Pension scheme trustees are obliged to act in the best 
interests of the scheme’s members.
Underlying earnings 
per share
An APM that is calculated by dividing underlying operating profit after attributed tax by the weighted average 
number of shares in issue by the Group for the period.
Underlying 
operating profit
An APM and one of the Group’s KPIs representing new business profit, in-force operating profit, other Group 
companies’ operating results, development costs and other, and finance costs. Underlying operating profit is 
reported prior to deferring new business profit to the CSM as the Board considers the value of new business is 
significant in assessing business performance. The Board believes the combination of both future profit 
generated from new business written in the year and additional profit from the in-force book of business, 
provides a view of the development of the business aligned to growth and future cash release. Underlying 
operating profit is reconciled to adjusted operating profit before tax, which is reconciled to IFRS profit before 
tax in the Business Review.
Underlying organic 
capital generation
An APM and one of the Group’s KPIs. Underlying organic capital generation is the net movement in Solvency II 
excess own funds over the year, generated from in-force surplus, net of new business strain, cost overruns 
and other expenses and debt interest. It excludes strategic expenditure, economic variances, regulatory 
adjustments, capital raising or repayment and impact of management actions and other operating items. 
The Board believes that this measure provides good insight into the ongoing capital sustainability of the 
business. Underlying organic capital generation is reconciled to Solvency II excess own funds, which is 
reconciled to shareholders’ net equity on an IFRS basis in the Business Review.
   Strategic Report | Governance | Financial Statements | 221 

ABBREVIATIONS
ABI
Association of British Insurers
AGM
Annual General Meeting
APM
alternative performance measure
Articles
Articles of Association
CMI
Continuous Mortality Investigation
Code
UK Corporate Governance Code
CP
Care Plans
CPI
consumer prices index
DB
Defined Benefit De-risking Solutions
DC
defined contribution
DSBP
deferred share bonus plan
EBT
employee benefit trust
EPS
earnings per share
ERM
equity release mortgage
ESG
environment, social and governance
EVT
effective value test
FCA
Financial Conduct Authority
FRC
Financial Reporting Council
GDPR
General Data Protection Regulation
GHG
greenhouse gas
GIfL
Guaranteed Income for Life
GIPA
Guaranteed Income Producing Asset
Hannover
Hannover Life Reassurance Bermuda Ltd
IFRS
International Financial Reporting Standards
IP
intellectual property
ISA
International Standards on Auditing
JRL
Just Retirement Limited
KPI
key performance indicator
LCP
Lane Clark & Peacock LLP
LPI
limited price index
LTIP
Long Term Incentive Plan
LTM
lifetime mortgage
MA
matching adjustment
MAR
Market Abuse Regulation
NAV
net asset value
NNEG
no-negative equity guarantee
ORSA
Own Risk and Solvency Assessment
PAG
Partnership Assurance Group
PLACL
Partnership Life Assurance Company Limited
PPF
Pension Protection Fund
PRA
Prudential Regulation Authority
PRI
United Nations Principles for Responsible Investment
PVIF
purchased value of in-force
PwC
PricewaterhouseCoopers LLP
REIT
Real Estate Investment Trust
RPI
retail price inflation
SAPS
Self-Administered Pension Scheme
SAYE
Save As You Earn
SCR
Solvency Capital Requirement
SFCR
Solvency and Financial Condition Report
SID
Senior Independent Director
SIP
Share Incentive Plan
SLI
Secure Lifetime Income
SME
small and medium-sized enterprise
STIP
Short Term Incentive Plan
tCO2e
tonnes of carbon dioxide equivalent
TMTP
 transitional measures on technical provisions
TSR
 total shareholder return
222 | Just Group PLC | Annual Report and Accounts 2024

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Just Group plc
Enterprise House 
Bancroft Road 
Reigate 
Surrey RH2 7RP
JUSTGROUPPLC.CO.UK