Leju Holdings Limited, a China-based company that caters to the burgeoning online to offline (O2O) real estate market, is operating at full throttle. With widespread access to more than 400 cities, Leju delivers a range of online offerings including real estate e-commerce, online advertising, and online listing services. The company operates various real estate Web sites for SINA Corporation which showcase their sale of new residential properties, sales of discount coupon deals, facilitating customer support and marketing events, and online property viewing of physical properties. Additionally, it is a huge advertising intermediary for advertising sold to real estate developers and home furnishing suppliers on SINA. It offers online property listing services to real estate agents and individuals. Leju, established in 2013 and headquartered in Beijing, is playing a key role in the O2O Chinese real estate market.