Liberty TripAdvisor Holdings, a subsidiary enterprise, provides an ingenious travel platform that connects users with travel partners. They operate through three segments namely, Tripadvisor Core, Viator, and TheFork. The web-based platform offers an extensive range of travel guidance products and services, along with two-sided marketplaces to help users discover, generate, and share authentic user-generated content in the form of ratings, and reviews for accommodations, points-of-interest, experiences, cruises, restaurants, flights, alternative accommodations, and rental cars in roughly 40 countries in over 20 languages globally. Additionally, the company provides click-based, display-based, and subscription-based advertising services. Furthermore, they operate Viator, an online platform, covering mobile and website, that empowers travelers to research and book tours, attractions, and activities in travel destinations worldwide; and TheFork, an online reservation platform for restaurants that provides information and services for consumers to research and book restaurants. Liberty TripAdvisor Holdings was incorporated in 2013 and is situated in Englewood, Colorado.