Quarterlytics / Consumer Cyclical / Furnishings, Fixtures & Appliances / Lifetime Brands, Inc.

Lifetime Brands, Inc.

lcut · NASDAQ Consumer Cyclical
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Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Employees 1180
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FY2010 Annual Report · Lifetime Brands, Inc.
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BRANDS WEBSITE

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TO VISIT THE LIFETIME 
BRANDS WEBSITE

Lifetime Brands 
Annual Report 2010

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Financial Highlights

2
0
0
2
7
0
0
2
7
2
0
0
0
0
2
7
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0
0
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2
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0
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2
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0
0
2
0
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0
0
0
2
2
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2
0
7
2
0
1
0
0
0
9
0
2
0
0
0
2
0
0
9
2
7
0
2
7
2
1
2
8
0
0
0
0
0
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0
2
0
0
0
8
0
0
0
7
2
2
7
2
8
2
0
1
8
2
0
0
0
2
0
0
7
0
0
0
0
1
0
2
0
0
2
0
7
8
0
2
2
8
2
9
2
0
7
0
0
0
2
0
0
0
0
0
9
0
0
0
8
2
2
8
9
2
0
9
2
7
0
2
0
2
0
8
0
0
0
0
0
0
2
2
0
1
2
0
9
8
0
2
9
0
0
2
7
0
2
2
8
0
0
0
1
2
0
0
0
0
0
7
1
0
0
1
0
9
2
9
2
0
0
2
2
8
0
2
0
0
9
0
0
0
1
2
1
0
0
0
2
0
9
0
2
2
8
0
2
0
9
0
0
2
2
0
0
1
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1
2
0
0
0
0
0
7
2
2
0
0
1
2
9
0
0
0
2
0
7
0
0
0
1
2
2
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2
0
0
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0
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0
2
0
0
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0
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0
0
0
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0
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0
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0
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0
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2
2
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8
2
2
0
1
2
8
0
2
0
0
0
0
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0
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1
0
2
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2
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0
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2
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2
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0
2
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0
1
0
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0
2
0
0
0
2
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0
2
7
9
2
0
2
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8
1
0
2
0
0
0
0
2
0
2
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0
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0
0
7
2
2
8
7
2
2
0
1
2
8
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2
0
0
0
0
7
0
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0
0
1
0
2
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0
2
0
8
7
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2
8
9
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1
0
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1
2
2
9
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0
2
2
8
2
0
0
0
9
0
0
0
1
2
1
0
0
0
0
0
2
9
2
8
2
0
9
0
0
2
2
0
1
8
0
1
0
0
0
0
2
2
0
1
2
9
0
0
2
0
7
0
0
0
2
1
2
0
0
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0
1
0
0
9
2
0
0
2
0
9
0
2
7
1
2
0
0
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0
0
2
7
2
2
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8
0
0
0
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0
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9
2
0
1
0
2
0
1
0

0
0
0
0

0
0

0
0
0
0
0

0

NET SALES 
IN MILLIONS

1
1
0
0
1
0
1
0
0
0
0
0
0
1
0
0
0
0
1
0
0
0
0
0
0
0
1
0
0
0
1
0
0
0
0
0
1
0
0
1
0
0
0
0
0
0
0
1
0
0
0
0
0
0
0
0
0
1
0
0
0
0
0
1
0
0
1
0
0
$
0
0
8
0
0
0
$
8
0

2
2
0
0
2
0
2
0
0
0
0
0
0
2
0
0
0
0
2
0
0
0
0
0
0
0
2
0
0
0
2
0
0
0
0
0
2
0
0
2
0
0
0
0
0
0
0
2
0
0
0
0
0
0
0
0
0
2
0
0
0
0
0
2
0
0
2
0
0
0
0
0
0
0
0

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

$
3

$
3

$
3

$
3

$
3

$
3
$
3

2
0
2
0
0
0
0
2
0
0
0
0
0
2
0
0
0
0
2
0
0
0
0
0
0

1
5
1
5
1
5
1
1
5
5
1
5
1
5
1
1
5
5

1
0
1
0
1
0
1
1
0
0
1
0
1
0
1
1
0
0

0
5
0
5
0
5
0
0
5
5
0
5
0
5
0
0
5
5

0
0
(
$
$
8
4
1
(
8
$
$
)
0
0
1
4
8
0
$
.
0
8
(
0
0
8
$
)
0
0
1
4
0
0
0
.
$
0
0
8
(
8
0
0
0
$
)
0
1
(
4
0
.
$
$
0
0
8
0
0
8
4
0
)
0
1
(
8
0
$
.
$
)
0
NET INCOME (LOSS) 
0
0
4
0
0
8
0
$
.
8
(
0
IN MILLIONS
8
0
$
)
0
4
0
0
.
8
0
(
$
)
0
(
4
.
$
0
8
4
)
0
8
.
)
0
0
0
(
$
3
(
(
.
$
9
$
(
4
9
3
$
8
)
.
4
(
9
)
$
0
0
(
8
9
3
$
)
.
)
0
0
.
4
(
9
0
.
$
8
0
(
9
(
3
)
$
0
)
$
.
4
9
.
DILUTED INCOME (LOSS) 
3
0
0
8
(
9
.
(
9
)
$
$
0
)
PER COMMON SHARE
9
4
3
.
0
)
0
8
.
(
9
)
$
0
0
9
3
.
)
0
.
(
9
0
$
9
(
3
)
$
.
9
3
0
9
9
)
9
0
)
0

5
0
0
5
0
0
0
1
0
5
0
1
0
0
0
0
0
5
1
0
0
5
0
0
0
0
1
0
0
5
0
0
0
0
0
1
0
5
0
0
0
0
0
5
0
0
5
0
0
0
0
0
0
0
0

$
0
5
$
$
7
0
8
$
5
8
$
7
0
$
8
5
$
7
0
$
$
5
8
0
7
5
$
$
7
0
8
5
$
7
0
5
$
7
0
$
5
0
7
5
7

0
0
5
5
0
5
0
5
0
5

1
1
5
5
1
5
1
5
1
5

$
0
2
$
$
2
0
3
$
2
3
$
2
0
$
2
3
$
2
0
$
$
2
0
3
2
2
$
2
3

$
3
$
3

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

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.

.

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.

.

.

.

.

.

.

.

.

.

.

.

$
0
$
0
5
7
5
$
7
0
5
$
7
0
5
$
7
0
5
7

.

.

.

$
0
2
$
2
0
$
2
0
2
2
2

.

.

.

.

(
$
(
3
$
9
3
9
.
(
9
$
)
9
3
0
)
.
$
DEBT 
(
9
0
$
0
9
$
3
IN MILLIONS
)
0
2
.
(
9
2
0
$
2
$
9
3
2
0
)
.
9
0
2
$
9
2
0
)
0
2
$
2
0
2
2

.

.

.

.

5
0
5
0
0
0
0
5
0
0
0
0
0
5
0
0
0
0
5
0
0
0
0
0
0

3
3
0
0
3
0
3
0
0
0
0
0
0
3
0
0
0
0
3
0
0
0
0
0
0
0
3
0
0
0
3
0
0
0
0
0
3
0
0
3
0
0
0
0
0
0
0
3
0
0
0
0
0
0
0
0
0
3
0
0
0
0
0
3
0
0
3
0
0
0
0
0
0
0
0

3
0
3
0
0
0
0
3
0
0
0
0
0
3
0
0
0
0
3
0
0
0
0
0
0

.

.

.

.

2
5
2
5
2
5
2
2
5
5
2
5
2
5
2
2
5
5

.

.

.

.

.

.

.

.

2
2
5
5
2
5
2
5
2
5

.

.

.

.

.

.

.

.

.

.

.

2
0
2
0
2
0
2
2
0
0
2
0
2
0
2
2
0
0
1
0
0
1
0
0
0
0
1
0
2
0
0
0
2
0
0
1
0
0
0
0
1
2
0
0
0
0
0
0
0
1
2
0
0
0
0
0
0
0
1
0
2
0
0
0
0
0
1
0
0
0
1
0
0
0
0
0
0
0
0
0
0
0

.

.

.

.

.

1
0
1
0
0
0
0
1
0
0
0
0
0
0
1
0
0
0
0
0
0
1
0
0
0
0
0
0
0
0

$
9
5
$
9
5
$
9
5
$
9
$
5
9
5
$
9
5
$
9
5
$
9
$
5
9
5

$
2
0
$
2
0
$
2
0
$
2
$
0
2
0
$
2
0
$
2
0
$
2
$
0
2
0

$
1
.
6
$
$
4
2
1
$
0
.
6
2
$
0
4
$
1
.
2
6
0
$
4
$
1
$
.
2
6
1
0
4
.
6
$
$
4
2
1
0
.
6
$
4
1
.
6
$
4
1
$
.
6
1
4
.
6
4

$
1
$
.
6
1
4
.
6
$
4
1
.
6
$
4
1
.
6
$
4
1
.
6
4

$
7
8
$
7
8
$
7
8
$
7
$
8
7
8
$
7
8
$
7
8
$
7
$
8
7
8

$
7
$
8
7
8
$
7
8
$
7
8
$
7
8

5

0

0

5

0

0

0

0

5

0

0

0

0

0

5

0

0

0

5

0

0

0

0

0

0

5

0

0

0

0

0

0

5

0

0

0

0
0
5
0
0
0
5
0
0
0
0
0
0
0
0
0
0
0

$
4
9
$
4
4
9
$
4
4
9
$
4
4
$
9
4
4
9
$
4
4
9
$
4
4
9
$
4
4
$
9
4
4
9
4

$
4
8
$
8
4
8
$
8
4
8
$
8
4
$
8
4
8
8
$
8
4
8
$
8
4
8
$
8
4
$
8
4
8
8
8

5
5
0
0
5
0
5
0
0
0
0
0
0
5
0
0
0
0
5
0
0
0
0
0
0
0
5
0
0
0
5
0
0
0
0
0
5
0
0
5
0
0
0
0
0
0
0
5
0
0
0
0
0
0
0
0
0
5
0
0
0
0
0
5
0
0
5
0
0
0
0
0
0
0
0

$
4
$
9
4
4
9
$
4
4
9
4
$
4
9
$
4
4
9
4

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Officers and Directors

Offices

JEFFREY SIEGEL
Chairman of the Board of Directors
Chief Executive Officer and President

RONALD SHIFTAN
Vice Chairman of the Board of Directors
Chief Operating Officer

CRAIG PHILLIPS
Senior Vice President – Distribution
Executive Officer and Director

LAURENCE WINOKER
Senior Vice President – Finance
Treasurer and Chief Financial Officer

DANIEL SIEGEL
Executive Vice President

SARA SHINDEL
General Counsel and Secretary

DAVID E. R. DANGOOR
Director

MICHAEL JEARY
Director

JOHN KOEGEL
Director

CHERRIE NANNINGA
Director

WILLIAM U. WESTERFIELD
Director

CORPORATE HEADQUARTERS
1000 Stewart Avenue
Garden City, NY 11530
(516) 683-6000

Corporate  
Information

CORPORATE COUNSEL
Samuel B. Fortenbaugh III
New York, NY 10111

INDEPENDENT REGISTERED  
PUBLIC ACCOUNTING FIRM
Ernst & Young LLP
Jericho, NY 11753

TRANSFER AGENT & REGISTRAR
The Bank of New York Mellon
480 Washington Boulevard
Jersey City, NJ 07310

FORM 10-K
Shareholders may obtain, without charge, a copy 
of the Company’s annual report on Form 10-K for 
the year ended December 31, 2010 as filed with 
the Securities and Exchange Commission.

Requests should be sent to:

INVESTOR RELATIONS
Lifetime Brands, Inc.
1000 Stewart Avenue
Garden City, NY 11530

ANNUAL MEETING
The Annual Meeting of Shareholders will
be held at 10:30 a.m. on Thursday, June 16, 2011,
at the Corporate Headquarters.

.

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9
Year Ended December 31,
5
(in thousands, except per share data)

2007

2008

2009

2010

NET SALES

$493,725

$487,935

$415,040

$443,171

NET INCOME (LOSS)

$7,529

($47,755)

$2,715

$20,261

DILUTED INCOME (LOSS)  
PER COMMON SHARE

$0.57

($3.99)

$0.22

$1.64

DEBT

$134,128

$157,164

$95,128

$77,657

LTB 10 AnnualReport Cover NEW ALT.indd   3-4

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Lifetime Brands, Inc.   |  2010 Annual Report

Lifetime Brands, Inc.

is North America’s leading designer, developer and 

marketer  of  a  broad  range  of  nationally  branded 

consumer  products  used  in  the  home,  including 

Kitchenware, Cutlery & Cutting Boards, Bakeware 

&  Cookware,  Pantryware  &  Spices,  Dinnerware, 

Flatware, Glassware and Home Décor.

LTB 10 AnnualReport.indd   1

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1

Lifetime Brands, Inc.  |  2010 Annual Report

Dear Fellow Shareholders

The year 2010 was a period of renewed  growth for  Lifetime  Brands, 

In mid–April, at the New York Tabletop show, we introduced over 200 

Inc.  Net  sales  increased  6.8%  to  $443.2  million,  while  net  income 

new patterns of dinnerware, glassware, and flatware under our many 

rose  to  $20.3  million,  or  $1.64  per  diluted  share.  Excluding  certain 

tabletop  brands,  including  Mikasa®,  Pfaltzgraff®,  Towle®,  Wallace®, 

non-recurring items, adjusted net income was $15 million, or $1.21 per 

and  International®  Silver.  A  large  number  of  these  were  selected  by 

diluted share, in 2010, as compared to $5.2 million, or $0.43 per diluted 

our  most  important  customers  for  shipment  this  year.  Tabletop  has 

share, in 2009. Consolidated EBITDA for the year was $42.9 million, as 

become a significant and a profitable part of our business.

compared to $32 million for 2009.

Over  the  past  two  years,  we  have  greatly  enhanced  Lifetime’s 

Although  the  economic  climate  in  the  U.S.  was  characterized 

product development efforts through our “open innovation” initiative. 

by  uncertainty,  all  parts  of  our  business  recorded  improvement  in 

In  addition  to  our  almost  100  in-house  designers,  we  now  have  a 

profitability.  We  achieved  these  results  by  focusing  on  expanding 

formal,  organized  network  of  thousands  of  “garage  inventors,”  who 

market  share  in  every  product  category,  maintaining  gross  margins, 

provide  us  with  a  steady  stream  of  exciting  new  ideas.  In  2010  we 

controlling  expenses,  and  strengthening  our  balance  sheet.  Based 

screened more than 1,000 inventions submitted from this network and 

on the success of these efforts, as well as on our positive outlook for 

have brought several major product launches to market. We expect 

2011, the Board of Directors decided in March 2011 to resume paying a 

the same success with this initiative in 2011.

quarterly cash dividend, at the rate of $0.025 per common share. 

New growth initiatives

Growing through innovation

In addition to introducing a wide array of new products, we launched 

Lifetime’s  growth  in  2010  occurred  primarily  as  a  result  of  increased 

two  exciting  system  initiatives.  The  first  initiative  is  our  internally 

market share within our established customer base, which includes most 

developed  IDEATE™  computer  design  system,  which  dramatically 

major  retailers  in  North  America.  We  accomplished  this  by  creating 

reduces  the  time  needed  to  design  a  complete  kitchen  gadget  line. 

and introducing over 5,500 exciting, new, and innovative products that 

We will use the system primarily to facilitate the launch of the exclusive 

reflect our awareness of consumer demands, trends, and buying habits. 

and the private label gadget lines, which have grown in importance 

At the 2011 International Home + Housewares Show, held in Chicago in 

to retailers in recent years. The retailers who were invited to preview 

March, we introduced more new products than at any time in our history, 

the IDEATE™ new system in Chicago were impressed by the speed at 

and we exhibited several new product categories, line extensions, and 

which we could design a product. The accelerated “speed-to-market” 

ideas, all of which have great potential. I am happy to report that our 

that the IDEATE™ system provides, allows retailers for the first time to 

offerings were very well received. Retailers understand that the key to 

address changes in consumer trends and demand virtually on a “real 

maintaining their own margins is to embrace new products that provide 

time” basis. We plan to expand the IDEATE™ system to other product 

innovative solutions to improve everyday tasks.

categories in the near future.

New product categories include food storage — a category that 

The  second  initiative  is  LifetimeBrandsWholesale.com,  a  new 

we  have  been  developing  for  several  years  and  that  is  larger  than 

B2B  website targeted  to  independent  retailers. The new site will be 

kitchen tools and gadgets, Lifetime’s biggest product classification.

the cornerstone of our efforts to reach the thousands of independent 

In an important extension of our cutlery category, we introduced 

housewares  and  tabletop  retailers  in  the  U.S.  and  Canada,  primarily 

an expanded selection of ceramic kitchen knives. Sharper and more 

individual stores or small chains, on which our sales teams currently 

durable than even the best metal knives, ceramic cutlery has been 

do not call. The website will expand the number of doors to which we 

gaining  consumer  acceptance  at  every  level.  We  have  already 

will offer Lifetime’s products, increase the range of products that these 

introduced  ceramic  cutlery  under  the  Farberware®,  Cuisinart®, 

independent retailers can carry and provide those retailers with the 

KitchenAid®,  and  Sabatier®  brands,  and  more  lines  are  on  the  way. 

ability to place orders instantly. 

All  have  been  enthusiastically  received,  and  we  have  obtained 

In our Retail Direct segment, our Mikasa.com website and our 

commitments from key retailers to add these lines in the third and 

new  HousewaresDeals.com  and  LifetimeSterling.com  websites 

fourth quarters of 2011. We already are the number–one supplier of 

contributed  to  our  sales  growth  in  2010.  The  Mikasa.com  website 

kitchen  cutlery  in  North  America  and  believe  that  ceramic  knives 

has  become  the  key  reference  site  for  many  consumers  looking 

have the potential to expand the market.

for dinnerware, glassware, and flatware, and the HousewaresDeals.

In  addition,  we  exhibited  enamel–on–cast  iron  cookware  —  a 

com  site  has  proven  an  effective  vehicle  for  selling  discontinued 

niche that is perfect for Lifetime — and showed a new line of whimsical 

merchandise. LifetimeSterling.com, on the other hand, offers luxury 

kitchen  gadgets  that  complements  our  other  kitchen  gadget  lines. 

silver  flatware,  serveware,  gifts,  and  collectibles  from  our  leading 

These too were enthusiastically embraced by key retailers and will be 

silver brands, giving consumers an easy way to replace items from or 

shipping to stores by the third quarter of this year. 

expand their existing collections.

LTB 10 AnnualReport.indd   1

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Lifetime Brands, Inc.   |  2010 Annual Report 2

One  very  positive  attribute  of  the  Retail  Direct  business  is  that  the 

In Canada, Accent-Fairchild Group, Inc., our strategic partner, increased 

same infrastructure can be used to launch additional sites, and, as a 

its business significantly in 2010. A number of U.S. retailers recently 

result, the additional costs of doing so are relatively modest. We are 

announced that they are considering expanding into Canada, which 

now working with Grupo Vasconia SAB, our Mexican partner company, 

should augur well for Accent-Fairchild’s business there. 

to  enable  them  to  share  our  extensive  and  proven  B2B  and  B2C 

Given the higher rates of growth that are possible outside the U.S., 

Internet infrastructure.

we  intend  to  explore  additional  international  opportunities  that  can 

help us accelerate Lifetime’s growth.

Sustaining gross margins

In  January,  we  announced  that  Lifetime,  Accent-Fairchild,  and 

In 2010 we were successful in maintaining Lifetime’s gross margins even 

Vasconia  had  teamed  with  Fackelmann  GmbH  Co.  KG  —  a  leading 

though input costs increased throughout the industry, especially for raw 

housewares company based in Germany — to form a new business, 

materials. Our advanced design capabilities were a key factor in helping 

Housewares  Corporation  of  Asia  Limited  (“HCA”).  HCA’s  focus  is 

us  temper  the  effects  of  these  increases. We  redesigned  many  of  our 

on  supplying  direct–import  kitchenware  programs  to  retailers  in 

products and their packaging — a skill we have developed over the years 

North,  Central,  and  South  America.  Fackelmann  has  developed  a 

while maintaining the quality of our product offerings. In addition, in some 

significant business supplying private–label and branded kitchenware 

cases, we moved to suppliers with lower labor costs. For example, we 

products to retailers in Europe on a direct import basis. HCA will share 

currently source from many other countries in Asia in addition to China 

Fackelmann’s Hong Kong showroom and design facilities. 

(including Japan, Indonesia, Taiwan, Malaysia, Thailand, India, Vietnam, and 

HCA  provides  new  opportunities  for  Lifetime,  Accent-

Korea) as well as from countries in Eastern Europe (including Slovakia, 

Fairchild,  and  Grupo  Vasconia  to  expand  their  relationships 

Czech Republic, and Slovenia). As costs go up in one country, we explore 

with  retailers  throughout  the  Americas  by  offering  customers 

moving production to other countries where costs are lower at the time. 

who  wish  to  develop  proprietary  kitchenware  programs  that 

  Working with our key retailers, we have also been selectively raising 

are  sourced  directly  from  Asia  access  to  Fackelmann’s  product 

prices  with  the  goal  of  keeping  our  margins  neutral.  While  it  will  take 

design resources, factories, and sourcing network. 

continuous work on our part to ensure that we have the right products at 

Lifetime Brands has made enormous progress over the past two 

the right price points for consumers in 2011, we believe we can maintain 

years. In addition to offering trusted brands, outstanding design and 

our margins in the coming year.

Strengthened balance sheet

significant values, our company is once again operationally effective, 

financially solid and taking advantage of growth opportunities. Based 

on  what  we  have  accomplished  in  recent  months  —  as  well  as  the 

In June 2010, we refinanced our bank credit agreement, arranged new 

exceptional response to our new product offerings at the International 

financing  to  provide  for  the  repayment  of  our  convertible  notes,  and 

Home  +  Housewares  Show  —  we  expect  continued  growth  and 

repurchased  approximately  $51  million  of  those  convertible  notes.  The 

improvement in 2011; much of this will take place in the second half of 

new credit facilities mature in five years and provide us with access to 

the year, as we roll out our key programs and products. 

capital on favorable terms that will enable us to grow our business and 

I want to express my appreciation to our suppliers, our customers, 

satisfy our obligations, including payment of the remaining $24 million of 

our financial partners, our employees, and you, our shareholders, for 

convertible notes that come due in July 2011. 

the dedication and commitment upon which we rely every day. Our 

Expanding international ventures

which all can be proud. 

Once  again,  our  strategic  alliance  with  Grupo  Vasconia  provided 

In case it is not already clear, and despite the many uncertainties 

positive results for both Vasconia and Lifetime. For 2010, Vasconia’s net 

in the global economic outlook, I have never been more enthusiastic 

sales and net income, in Mexican Pesos, rose 12.1% and 12%, respectively. 

about the future of our company.

progress over the past two years is a result of a combined effort of 

Our  equity  in  Grupo  Vasconia’s  earnings,  net  of  taxes,  increased  to 

$2.7  million,  as  compared  to  $2.2  million  in  2009  and  $1.5  million  in 

2008. Vasconia is well connected with most major retailers in Mexico, 

where  its  thrust  now  is  to  expand  its  product  offerings  to  include 

Lifetime’s key housewares and tabletop lines. Vasconia also is actively 

expanding its distribution into other Latin American countries, and in 

Jeffrey Siegel

late 2010 Vasconia completed the acquisition of its key Ekco® brand 

Chairman of the Board,  

for  Colombia  and  seven  countries  in  Central  America,  allowing  it  to 

President and Chief Executive Officer

assume distribution of that brand in those markets.

LTB 10 AnnualReport.indd   2

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3

Lifetime Brands, Inc.  |  2010 Annual Report

SCAN THIS 
QR CODE TO 
LEARN MORE 
ABOUT MISTO

Making Connections: Consumers

At Lifetime Brands, we have a fi rm dedication to identifying and 

An  exciting  array  of  products  recently  added  to  these  brands 

responding to consumer demand in the marketplace. We believe 

refl ects our awareness of consumer demands, trends, and buying 

that  success  is  intertwined  with  developing  an  ever-increasing 

habits.  In  cutlery,  we  are  proud  to  be  the  leader  in  ceramic 

awareness  of  our  consumers’  needs  and  desires,  and  that  our 

technology.  Our  new  line  of  ceramic  knives  features  advanced 

growth results from addressing and fulfi lling them.

manufacturing  techniques  and  next-generation  design;  these 

attributes enable us to be fi rst to market with a new chip-resistant 

ceramic blade that provides the sharpest cutting edge available 

today.  We  are  entering  the  food  storage  category  by  offering 

consumers  superior  performance  from  our  Perfect  Seal  and 

Microban®  collections.  Perfect  Seal  food  storage  —  made  from 

Eastman  Tritan™  copolyester,  a  naturally  unbreakable  material 

that  resists  odors  and  stains  —  features  a  patent-pending  lid-

locking system that is easy to open and to close. We’ve enhanced 

food  storage  at  “better”  price  points  by  adding  Microban®  to 

polypropylene,  which  provides  antibacterial  properties  without 

increasing the price point. The Kizmos Get Happy™ Collection is a 

whimsical new line of tools and gadgets designed to surprise and 

to delight cooks of all ages with a lively burst of bright, vibrant 

MISTO GOURMET OLIVE OIL SPRAYER

color and upbeat, smiling faces. And we’ve broadened the line of 

A  deep  understanding  of  our  consumers’  buying  habits  is 

a consumer favorite — Misto®, The Gourmet Olive Oil Sprayer® — 

essential to our continued success, and our sustained commitment 

by adding a fi lter for infusing oils and providing more choices in 

to  staying  ahead  of  these  habits  is  a  crucial  component  of  our 

color, bottle shape, and materials, such as Tritan™ and glass.

business.  Our  speed-to-market  capabilities  address  consumer 

demand  as  it  develops,  allowing  us  to  deliver  fi nished  products 

Part of our strategy for success is to anticipate where the consumer

to the marketplace in time to take advantage of emerging trends.

will be, rather than to look at where she has been. This includes an 

ongoing effort to relate to consumers through such avenues as social 

Our in-house product design and development department of nearly 

media.  Social  networks  have  created  a  more  informed  consumer, 

100 professionals  responds  to  trends  by  creating  and  introducing 

and we embrace interacting with and educating consumers through 

innovative products quickly and effi ciently. The products we design are 

this  technology.  Additionally,  we  have  incorporated  the  use  of 

not only innovative and fresh but must also stand the test of time.

Quick Response (QR) codes — small square bar codes that provide 

These  products  become  part  of  our  stable  of  nationally  known 

many  of  our  packages  and  other  promotional  materials.  We  keep 

brands  that  consumers  trust  and  recognize.  Currently  Lifetime 

our fi nger on the pulse of the consumer by proactively participating 

has  more  than  25  of  the  top  brands  in  kitchenware  and  tabletop, 

in  the  media  she  uses  today  and  anticipating  the  channels  of 

including Farberware, Mikasa, Pfl atzgraff, KitchenAid and Cuisinart.
including Farberware, Mikasa, Pfl atzgraff, KitchenAid and Cuisinart.

communication she will use tomorrow.
communication she will use tomorrow.

additional product information when scanned by smartphones — on 

*Microban® is a registered trademark of Microban Products Company

*Eastman Tritan™ is a trademark of Eastman Chemical Company.

Making Connections with Kizmos Get Happy™
Making Connections with Kizmos Get Happy™

The Kizmos Get Happy™ Collection is a whimsical new line of tools and 
The Kizmos Get Happy™ Collection is a whimsical new line of tools and 
gadgets designed to surprise and to delight cooks of all ages with a 
gadgets designed to surprise and to delight cooks of all ages with a 
lively burst of bright, vibrant color and upbeat, smiling faces.
lively burst of bright, vibrant color and upbeat, smiling faces.

LTB 10 AnnualReport.indd   3

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Lifetime Brands, Inc.   |  2010 Annual Report 4

SABATIER LIGHTWEIGHT CAST IRON PANS

KIZMOS GET HAPPY COLLECTION

SCAN THIS 
QR CODE 
TO LEARN 
MORE ABOUT 
DESIGN 
FOR LIVING 
STACKABLE 
WATER 
BOTTLES

LTB 10 AnnualReport.indd   4

4/26/11   2:34 PM

DESIGN FOR LIVING STACKABLE WATER BOTTLES

5

Lifetime Brands, Inc.  |  2010 Annual Report

SCAN THIS 
QR CODE TO 
VISIT OUR 
B2B WEBSITE

Making Connections: Industry

Our  revolutionary  IDEATE™  product  design  program  was 

developed  by  us  to  allow  our  sales  force  to  work  directly 

with  buyers  to  quickly  create  and  to  customize  virtually  any 

kitchenware item for their private-label programs. By enabling 

this  direct  collaboration  in  the  design  phase,  the  product 

development  timeline  from  concept  to  fi nished  product  is 

reduced  by  months,  which  again  increases  our  speed-to-

market  capabilities.  Additionally,  IDEATE  affords  the  buyer 

the ability to create customized solutions to meet display and 

inventory needs.

We  supply  product  for  all  channels  of  distribution:  from 

warehouses,  clubs,  and  department  stores  to  electronic 

retailers,  direct-to-consumer,  and  specialty  shops.  Our  six 

distribution  centers  are  strategically  located  near  ports  of 

entry on both the East and West coasts, enabling us to fulfi ll 

and  to  ship  orders  to  retailers  across  the  nation  with  speed 

and  accuracy.  With  Lifetime  Brands,  each  retailer  regardless 

of  size  will  not  only  fi nd  a  large  assortment  of  product  at 

LIFETIME BRANDS WHOLESALE WEBSITE

every price point to fi t its needs but also have its orders arrive 

quickly and effi ciently.

We  are  proud  to  have 

launched  the  most  advanced 

and  retailer-friendly  B2B  site  in  the  housewares  industry. 

Retailers are able to enjoy our product assortment, ordering 

LifetimeBrandsWholesale.com  serves  independent  retailers, 

technology, and distribution speed as a “one-stop shop” for all 

offering  a  unique  functionality  specifi cally  designed  to 

their  food  preparation,  dining,  entertaining,  and  home  décor 

facilitate  ordering,  merchandise  planning  and  delivery  of 

inventory needs.
inventory needs.

collateral  sales  and  web  materials  to  promote  business.  The 

site  allows  for  open  account  processing  as  well  as  credit 

cards,  and  gives  independent  retailers  real-time  availability, 

up-to-date pricing and previews of our newest products and 

innovations.  We  realize  that  there  is  tremendous  potential 

in this very valuable segment of the market, and, along with 

our  sales  representatives,  we  are  actively  seeking  to  further 

develop this segment of our business.

Making Connections with IDEATE

This web-based application allows our sales 
force to work directly with buyers to create 
and to customize virtually any kitchenware 
item for their private-label programs.

MONITOR SHOWS THE WEB–BASED INTERFACE FOR
DESIGN AND DEVELOPMENT USING THE IDEATE SYSTEM.

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Lifetime Brands, Inc.   |  2010 Annual Report 6

MIKASA SILK FLORAL DINNERWARE

MIKASA GARDEN PALETTE BOUQUET DINNERWARE

SCAN THIS 
QR CODE 
TO LEARN 
MORE ABOUT 
CUISINART 
CERAMIC 
KNIVES

CUISINART CERAMIC KNIVES

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7

Lifetime Brands, Inc.  |  2010 Annual Report

Making Connections: Community

Lifetime Brands measures success not only in financial terms but 

We  also  consider  that  intelligent  business  and  environmental 

also by the impact it has on communities and the environment. At 

responsibility  go  hand  in  hand.  Our  goal  is  to  implement 

Lifetime, we believe that social responsibility is an essential element 

sustainable  practices  in  all  facets  of  our  operations  and  through 

of being a conscious corporate citizen and as the industry leader we 

the  actions  of  our  associates.  Through  “green”  practices  and 

have an obligation to affect our surroundings in a positive way.

energy management, our warehouses have recycled over 400 tons 

of cardboard and saved over 2 million kilowatt-hours of electricity. 

We actively support many worthy charities and organizations through 

Our facilities make use of programmable thermostats, occupancy 

monetary  and  product  donations  as  well  as  by  participating  in  local 

sensors,  and  high-efficiency  lighting,  which  enables  us  to  save 

events. Jeffrey Siegel, our president and CEO of Lifetime Brands, is a 

significant amounts of electricity each year.

founder of the Housewares Charity Foundation. Since its inception 13 

years  ago,  the  Housewares  Charity  Foundation  has  donated  almost 

Additionally,  we  have  taken  considerable  steps  to  reducing  our 

$20  million  to  various  organizations  such  as  The  Breast  Cancer 

company’s carbon footprint. Travel for corporate meetings has been 

Research  Foundation,  HCF  Haiti  Relief  Fund,  and  Feeding  America 

significantly scaled down through the use of video conferencing. 

(formerly America’s Second Harvest). Through its participation in the 

Meetings  that  once  involved  flying  in  more  than  50  associates 

KitchenAid® Cook fot the Cure® program, Lifetime Brands is a proud 

from around the country are now handled on associates’ desktops 

supporter of Susan G. Komen for the Cure®. For each pink product sold 

without  a  single  flight  being  booked.  We’ve  also  drastically 

and registered, 10 percent of the retail price is donated to Komen for 

reduced paper consumption by making most sales materials and 

the Cure. To date, Lifetime has proudly raised over $2 million for the 

employee benefit information available electronically.

fight against breast cancer. For years, Lifetime Brands has supported 

the not-for-profit Long Island Head Injury Association by contributing 

Our environmentally-minded thinking extends to the products we 

over $75,000 to date. The company is also active in various children’s 

produce as well. We make a constant effort to minimize material 

charities, including Toys for Tots, Boys & Girls Club, Friends of Costco 

use  in  our  designs  and  to  seek  out  alternative,  environmentally-

Guild, and the Chi Heng Foundation in China.

conscious materials to replace plastics and metals where applicable.

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Lifetime Brands, Inc.   |  2010 Annual Report 8

Making Connections: Culture of Innovation

INTERNAL 
CULTURE

INNOVATION  
ECO-SYSTEM

EXTERNAL 
OUTREACH

At Lifetime Brands, we recognize that innovation does not occur in a 
vacuum. That’s why we focus our efforts on fostering a vibrant eco-system 
of innovation. This system is a living network that has been fostered by 
the interactions between our own internal resources as well as external 
sources,  allowing  us  to  embrace  the  world  and  our  surroundings.  The 
ability to immerse ourselves in a culture of innovation is not only a source 
of strength, but it also gives us the insight to drive growth, deliver value, 
and become more adaptive in a time of accelerated change.

Turn the page to see how our system of innovation is effective ››

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9

Lifetime Brands, Inc.  |  2010 Annual Report

 WEB & 
E-COMMERCE

INVENTOR

NETWORKS

CUSTOMER
SERVICE

MARKETING

CONSUMER
FEEDBACK

MANUFACTURING

COUNCIL

TREND
RESEARCH

 GRAPHIC 
DESIGN

SOCIAL
TRENDS

 ADVISORY 

BOARD

INTERNAL CULTURE

ADVANCED
DESIGN

IDEAS OF 
A LIFETIME

SOCIAL MEDIA
AND PR

CONSUMER 

INSIGHT

GREEN
COUNCIL

INDUSTRIAL
DESIGN &
ENGINEERING

GLOBAL
PARTNERS

COMPETITION

WEB AND E-COMMERCE
We are proud to be the industry leader 

MARKETING
Consumer-based information and insight 

GRAPHIC DESIGN
Our Graphic Design team finds innovative 

in online innovation. With a staff of 50 in 

from our marketing department help 

ways to present goods to our custromers. 

three worldwide offices, Lifetime Brands 

us to identify new needs and ways of 

With over 40 members working globally, 

is building relationships and brands 

bringing contextually relevant products 

this team’s insight into new methods of 

online through social networks, online 

to our customers. Insight gathered by this 

product presentation, web design, and visual 

customer interactions, and business-to-

team leads to innovations that affect the 

communication has attracted customers and 

business portals.

entire company.

reinforced brand identity.

IDEAS OF A LIFETIME
Through a formal system of monthly meetings, 

INDUSTRIAL DESIGN & ENGINEERING
The heart of creating innovative products 

GREEN COUNCIL
At Lifetime Brands, our goal is to 

every associate contributes thoughts on how 

lies in the strength of the Industrial 

implement sustainable practices 

to improve our products, our processes, or our 

Design group, which has over 50 

in all facets of our operations and 

performance through our “Ideas of a Lifetime” 

industrial designers and engineers. The 

through the actions of our associates. 

program. As a result of their submissions, we 

group’s expert combination of applied art 

Insight from this council has led to 

have increased efficiencies, saved money, and 

and applied science is a cornerstone in 

improvements in design, logistics, and 

improved customer product satisfaction.

our innovation efforts.

facilities that are sustainable.

ADVANCED DESIGN
Our Advanced Design Group manifests 

TREND RESEARCH
Through our Global Trend and Design 

CUSTOMER SERVICE
Input from our customers is a critical 

social trends, material research, and 

Initiative, our team of experts travels 

asset, and we’ve aligned our entire 

ethnographic data into strategies that 

around the globe to numerous trade 

organization around one mission: to 

illuminate opportunities for future 

fairs and retailers in markets outside 

provide the best customer service 

products. Their consumer-focused  

the United States, exploring new trends, 

possible. We’re always listening openly 

ideas grow the company through 

materials and technologies.

and attentively to find ways to make our 

insight and innovation.

customers’ lives better.

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 WEB & 

E-COMMERCE

INVENTOR
NETWORKS

CUSTOMER

SERVICE

MARKETING

CONSUMER
FEEDBACK

MANUFACTURING
COUNCIL

Lifetime Brands, Inc.   |  2010 Annual Report 10

TREND

RESEARCH

 GRAPHIC 
DESIGN

SOCIAL
TRENDS

 ADVISORY 
BOARD

EXTERNAL OUTREACH

ADVANCED

DESIGN

IDEAS OF 
A LIFETIME

SOCIAL MEDIA
AND PR

CONSUMER 
INSIGHT

GREEN

COUNCIL

INDUSTRIAL
DESIGN &
ENGINEERING

GLOBAL
PARTNERS

COMPETITION

INVENTOR NETWORKS
By embracing external innovation,  

MANUFACTURING COUNCIL
Participation in this premier advisory 

ADVISORY BOARD
We rely on input from individuals from 

we’ve brought numerous products  

body to the President and the U.S. 

various industries. Leaders in the fields of 

from outside inventors to market.  

Secretary of Commerce has given 

retailing, international commerce, media, 

Our involvement with independent 

us intimate insight into factors of 

design, and finance offer their extensive 

inventor networks brings us new 

international trade law and trends in 

experience to help us innovate in new ways.

perspectives, ideas, and solutions.

global commerce, as well as input  

on U.S. policy.

CONSUMER INSIGHT
Using methods that range from in-person 

COMPETITION
We would be disingenuous if we did not 

GLOBAL PARTNERS
In a world that is more interconnected 

interviews to consumer clinics, we are 

acknowledge that we often are motivated by 

than ever, we are proud to have 

always listening to the voice of the 

what we see others in our industry doing. We 

forged strong global partnerships with 

consumer. Engaging real consumers face-

love to compete because it helps us think of 

manufacturers, vendors, suppliers, and 

to-face allows us to uncover unmet needs 

newer, more efficient ways to solve problems. 

retailers across the globe, this gives us 

and keep our customers coming back.

Staying ahead of the competition for the past 

a unique international perspective of 

55 years has made us the industry leader.

innovative business practices.

SOCIAL MEDIA AND PR
We are an industry leader in using social 

SOCIAL TRENDS
Our diverse team brings new 

CONSUMER FEEDBACK
We welcome our customers to share 

media to connect with our customers. Our 

perspectives and insights on social trends 

ideas and help us find new ways to 

team embraces dialogue with consumers 

that result in new ways to think about our 

improve the products we devlop. By 

and invites them to participate in 

business. From gaining intimate insight 

embracing the unique insight that each 

conversations on Facebook® and Twitter®. 

on specific user groups to getting the 

of our customers have, we strengthen 

By engaging our customers, we receive 

latest fashion trends, we work to ensure 

relationships that lead to new innovations.

valuable feedback and insight.

that we maintain cultural relevance.

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This page purposely left blank

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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

FORM 10-K 

X  ANNUAL REPORT PURSUANT TO SECTION 13 or 15 (d) OF THE SECURITIES  
EXCHANGE ACT OF 1934  

For the fiscal year ended December 31, 2010 

or 

_ TRANSITION REPORT PURSUANT TO SECTION 13 or 15 (d) OF THE SECURITIES             

EXCHANGE ACT OF 1934 

For the transition period from ______ to ______ 

Commission file number: 0-19254 

LIFETIME BRANDS, INC. 

(Exact name of registrant as specified in its charter) 

(State or other jurisdiction of incorporation or organization)                 

(I.R.S. Employer Identification No.) 

Delaware 

         11-2682486 

1000 Stewart Avenue, Garden City, New York 11530 

(Address of principal executive offices, including Zip Code) 

                                                                             (516) 683-6000 

(Registrant's telephone number, including area code) 

Securities registered pursuant to Section 12(b) of the Act:  

Common Stock, $.01 par value                                              The NASDAQ Stock Market LLC 
                (Title of each class)                                                                        (Name of each exchange on which registered) 

Securities registered pursuant to Section 12(g) of the Act:  None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities 
Act. 

Yes  (cid:1)       No  (cid:2)      

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of 
the Act. 

Yes  (cid:1)       No  (cid:2)      

 
 
 
 
                                                                                                                                                                                                   
   
 
 
                                                                                                                               
 
 
 
 
 
 
  
 
 
 
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) 
of  the  Securities  Exchange  Act  of  1934  during  the  preceding  12  months  (or  for  such  shorter  period  that  the 
registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 
days.   

Yes  (cid:2)     No   (cid:1)      

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, 
if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T 
(§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was 
required to submit and post such files).  

Yes  (cid:1)     No   (cid:1)      

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of 
this  chapter)  is  not  contained  herein,  and  will  not  be  contained,  to  the  best  of  registrant’s  knowledge,  in 
definitive  proxy  or  information  statements  incorporated  by  reference  in  Part  III  of  this  Form  10-K  or  any 
amendment to this Form 10-K.                                         

        (cid:2)      

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated 
filer, or a smaller reporting company.   See the definitions of “large accelerated filer”, “accelerated filer”, and 
“smaller reporting company” in Rule 12b-2 of the Exchange Act: 

                   Accelerated filer  (cid:2) 
Non-accelerated filer (do not check if a smaller reporting company)   (cid:1)        Smaller reporting company  (cid:1) 

Large accelerated filer (cid:1)                     

Indicate  by  check  mark  whether  the  registrant is  a  shell  company  (as  defined in  Rule  12b-2  of  the  Exchange 
Act).  

Yes  (cid:1)      

 No  (cid:2)      

The aggregate market value of 9,543,453 shares of the voting stock held by non-affiliates of the registrant as of 
June  30,  2010  was  approximately  $139,525,283.  Directors,  executive  officers,  and  trusts  controlled  by  said 
individuals are considered affiliates for the purpose of this calculation and should not necessarily be considered 
affiliates for any other purpose. 

The  number  of  shares  of  common  stock,  par  value  $.01  per  share,  outstanding  as  of  March  11,  2011  was 
12,065,543. 

DOCUMENTS INCORPORATED BY REFERENCE 

Parts  of  the  registrant’s  definitive  proxy  statement  for  the  2011  Annual  Meeting  of  Stockholders  to  be  filed 
pursuant to Regulation 14A under the Securities Exchange Act of 1934 are incorporated by reference in Part III 
of this Annual Report. 

  
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
FORM 10-K 
TABLE OF CONTENTS 

PART I 
1. 

 Business ............................................................................................................................................................ 3 

1A.  Risk Factors ...................................................................................................................................................... 6 

1B.  Unresolved Staff Comments ............................................................................................................................  9 

2. 

 Properties .........................................................................................................................................................  9 

3. 

 Legal Proceedings............................................................................................................................................  9 

4.    (Removed and Reserved)  ................................................................................................................................  9 

PART II 
5. 

 Market For Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 

Equity Securities .......................................................................................................................................... 10 

6. 

7. 

 Selected Financial Data .................................................................................................................................. 12 

 Management’s Discussion and Analysis of Financial Condition and Results of Operations ........................  13 

7A. Quantitative and Qualitative Disclosures About Market Risk ........................................................................ 25   

8. 

 Financial Statements and Supplementary Data .............................................................................................. 26 

9. 

 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure  ........................ 27    

9A.  Controls and Procedures ................................................................................................................................. 27 

9B.  Other Information ........................................................................................................................................... 29 

PART III 
10.   Directors, Executive Officers and Corporate Governance ............................................................................. 29 

11.   Executive Compensation ................................................................................................................................ 29 

12.   Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters  ...... 29   

13.   Certain Relationships and Related Transactions, and Director Independence ............................................... 29 

14.  Principal Accounting Fees and Services  ....................................................................................................... 29 

PART IV 
15.   Exhibits, Financial Statement Schedules ....................................................................................................... 30 

SIGNATURES ...................................................................................................................................................... 34 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS  

This  Annual  Report  on  Form  10-K  contains  “forward-looking  statements”  as  defined  by  the  Private  Securities 
Litigation Reform Act of 1995. These forward-looking statements include information concerning Lifetime Brands, 
Inc.’s  (the  “Company’s”)  plans,  objectives,  goals,  strategies,  future  events,  future  revenues,  performance,  capital 
expenditures,  financing  needs  and  other  information  that  is  not  historical  information.  Many  of  these  statements 
appear,  in  particular,  under  the  headings  Business  and  Management’s  Discussion  and  Analysis  of  Financial 
Condition and Results of Operations included in Item 1 of Part I and Item 7 of Part II, respectively.  When used in 
this Annual Report on Form 10-K, the words “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” 
“believes” and variations of such words or similar expressions are intended to identify forward-looking statements. 
All  forward-looking  statements,  including,  without  limitation,  the  Company’s  examination  of  historical  operating 
trends, are based upon the Company’s current expectations and various assumptions. The Company believes there is 
a reasonable basis for its expectations and assumptions, but there can be no assurance that the Company will realize 
its expectations or that the Company’s assumptions will prove correct. 

There are a number of risks and uncertainties that could cause the Company’s actual results to differ materially from 
the forward-looking statements contained in this Annual Report. Important factors that could cause the Company’s 
actual results to differ materially from those expressed as forward-looking statements are set forth in this Annual 
Report, including the risk factors discussed in Part I, Item 1A under the heading Risk Factors.  

Except  as  may  be  required  by  law,  the  Company  undertakes  no  obligation  to  publicly  update  or  revise 
forward-looking statements which may be made to reflect events or circumstances after the date made or to reflect 
the occurrence of unanticipated events. 

OTHER INFORMATION 

The Company is required to file its annual reports on Forms 10-K and quarterly reports on Forms 10-Q, and other 
reports and documents as required from time to time with the United States Securities and Exchange Commission 
(the  “SEC”).    The  public may  read  and  copy  any  materials  that  the  Company  files  with  the  SEC  at  the  SEC’s 
Public Reference Room at 100 F Street, NE, Washington, DC 20549.  Information may be obtained with respect 
to the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains an 
Internet  site  that  contains  reports,  proxy  and  information  statements,  and  other  information  regarding  the 
Company’s  electronic  filings  with  the  SEC  at  http://www.sec.gov.    The  Company  also  maintains  a  website  at 
http://www.lifetimebrands.com where users can access the Company’s electronic filings free of charge.   

2 

 
 
 
 
 
 
 
 
 
 
 
PART I 

Item 1. Business 

OVERVIEW  
The  Company  is  one  of  North  America’s  leading  resources  for  nationally  branded  kitchenware,  tabletop  and  home 
décor  products.  The  Company  either  owns  or  licenses  its  brands.  The  Company’s  licenses  generally  only  permit  the 
Company  to  sell  certain  products  using  the  licensed  brand  name.  The  Company  sells  its  products  to  retailers  and 
distributors, and directly to consumers through its Internet websites and mail-order catalog operations.  The Company 
markets  its  products  under  well-respected  and  widely-recognized  brand  names  in  the  U.S.  housewares  industry. 
According to the Home Furnishing News Brand Survey issued in 2009, three of the Company’s brands, KitchenAid®, 
Cuisinart®, and Farberware®, are among the four most recognized brands in the “Kitchen Tool, Cutlery and Gadgets” 
category.    The  Company  primarily  targets  moderate  to  premium  price  points  through  every  major  level  of  trade  and 
generally  markets  several  lines  within  each  of  its  product  categories  under  more  than  one  brand.  At  the  heart  of  the 
Company is a strong culture of innovation and new product development.  The Company brought over 4,000 new or 
redesigned products to market in 2010 and expects to introduce between 4,000 and 5,000 new or redesigned products in 
2011. 

The Company’s major product categories are Kitchenware, consisting primarily of kitchen tools and gadgets, cutlery, 
cutting  boards,  cookware/bakeware  and  pantryware,  Tabletop,  consisting  primarily  of  dinnerware  and  flatware,  and 
Home Décor, which consists primarily of wall décor, picture frames and decorative shelving products.  

The  Company  sources  almost  all  of  its  products  from  suppliers  located  outside  the  United  States,  primarily  in  the 
People’s Republic of China. The Company manufactures its sterling silver products at a leased facility in San Germán, 
Puerto Rico and fills spices and assembles spice racks at its owned Winchendon, Massachusetts distribution facility. 

The Company seeks to expand its presence in international markets by making investments in various companies that 
operate  outside  of  the  United  States.  In  2007,  the  Company  acquired  a  30%  interest  in  Grupo  Vasconia,  S.A.B. 
(“Vasconia”), a Mexican company.  In January 2011, the Company, together with Vasconia and unaffiliated partners, 
formed  Housewares  Corporation  of  Asia  Limited,  a  Hong  Kong-based  company  that  will  supply  direct  import 
kitchenware programs to retailers in North, Central and South America.  

In addition, the Company licenses certain of its brands to other companies, including Vasconia, that operates in various 
foreign markets. 

The Company continues to evaluate opportunities to expand the reach of its brands and to invest in other companies 
that operate principally outside the United States. These opportunities involve risks as the industry and foreign markets 
may not evolve as anticipated and the Company’s strategic objectives may not be achieved. 

The Company’s top brands and their respective product categories are:  

Brand 
Farberware®  
Mikasa® 
KitchenAid®  
Pfaltzgraff®  
Melannco® 
Elements® 
Cuisinart®  
Kamenstein® 
Wallace Silversmiths®  
Towle® 

  Licensed/Owned 

  Product Category 

Licensed* 
Owned 
Licensed 
Owned 
Owned 
Owned 
Licensed 
Owned 
Owned 
Owned 

Kitchenware and Tabletop 
Tabletop and Home Décor 
Kitchenware 
Tabletop and Home Décor  
Home Décor 
Home Décor 
Kitchenware and Tabletop 
Kitchenware 
Tabletop and Home Décor 
Tabletop and Home Décor 

   * The Company has a 184 year royalty free license to utilize the Farberware® brand for kitchenware products. 

The  Company’s  wholesale  customers  include  mass  merchants,  specialty  stores,  national  chains,  department  stores, 
warehouse clubs, supermarkets, off-price retailers and Internet retailers. 

3 

 
 
 
BUSINESS SEGMENTS 
The Company operates in two business segments: the Wholesale segment, which is the Company’s primary business 
that designs, markets and distributes its products to retailers and distributors, and the Retail Direct segment in which 
the Company markets and sells its products through its Pfaltzgraff®, Mikasa®, Lifetime SterlingTM and Housewares 
DealsTM  Internet  websites  and  Pfaltzgraff®  mail-order  catalogs.    The  Company  has  segmented  its  operations  to 
reflect the manner in which management reviews and evaluates the results of its operations. While both segments 
distribute  similar  products,  the  segments  are  distinct  due  to  the  different  types  of  customers  and  the  different 
methods the Company uses to sell, market and distribute the products.  

Additional  information  regarding  the  Company’s  reportable  segments  is  included  in  Note  J  of  the  Notes  to  the 
Consolidated Financial Statements included in Item 15. 

CUSTOMERS  
The Company’s products are sold in North America to a diverse customer base including mass merchants (such as 
Wal-Mart and Target), specialty stores (such as Bed Bath & Beyond), national chains (such as Kohl’s, JC Penney 
and Sears), department stores (such as Macy’s), warehouse clubs (such as Costco, BJ’s Wholesale Club and Sam’s 
Club),  supermarkets  (such  as  Stop &  Shop  and  Kroger),  off-price  retailers  (such  as  TJX  and  Ross  Stores),  and 
Internet retailers (such as Amazon.com).  

The Company also operates Internet and catalog operations that sell the Company’s products directly to consumers.  

During  the  years  ended  December 31,  2010,  2009  and  2008,  Wal-Mart  Stores, Inc.  (including  Sam’s  Club) 
accounted  for  15%,  18%,  and  20%  of  sales,  respectively.  No  other  customer  accounted  for  10%  or  more  of  the 
Company’s sales during these periods. For the years ended December 31, 2010, 2009 and 2008, the Company’s ten 
largest customers accounted for 67%, 64%, and 60% of sales, respectively. 

DISTRIBUTION  
The Company operates the following distribution centers:  

Location 
Fontana, California   
Robbinsville, New Jersey 
Winchendon, Massachusetts 
Medford, Massachusetts 

Size        

(square feet) 

753,000 
700,000 
175,000 
5,590 

SALES AND MARKETING 
The  Company’s  sales and marketing  staff  coordinate directly  with  its  wholesale  customers  to  devise  marketing 
strategies and merchandising concepts and to furnish advice on advertising and product promotion. The Company 
has  developed  several  promotional  programs  for  use  in  the  ordinary  course  of  business  to  promote  sales 
throughout the year. 

The  Company’s  sales  and  marketing  efforts  are  supported  from  its  principal  offices  and  showroom  in  Garden 
City,  New  York;  as  well  as  showrooms  in  New  York,  New  York;  Medford,  Massachusetts;  Atlanta,  Georgia; 
Bentonville, Arkansas; and Menomonee Falls, Wisconsin. 

The Company generally collaborates with its largest wholesale customers and in many instances produces specific 
versions of the Company’s product lines with exclusive designs and/or packaging for their stores.  

4 

 
 
 
 
 
 
 
  
 
DESIGN AND INNOVATION  
At the heart of the Company is a strong culture of innovation and new product development.  The Company’s in-
house design and development teams currently consist of 77 professional designers, artists and engineers. Utilizing 
the latest available design tools, technology and materials, these teams create new products, redesign products, and 
create packaging and merchandising concepts. 

SOURCES OF SUPPLY  
The  Company  sources  its  products  from  over  400  suppliers.  Most  of  the  Company’s  suppliers  are  located  in  the 
People’s Republic of China.  The Company also sources products from suppliers in the United States, India, Japan, 
Indonesia,  Korea,  Italy,  Thailand,  Germany,  Slovakia,  Vietnam,  American  Samoa,  Czech  Republic,  United 
Kingdom, Canada, Poland, Portugal, Switzerland, Malaysia, Slovenia, and Mexico.  The Company orders products 
substantially  in  advance  of  the  anticipated  time  of  their  sale.  The  Company  does  not  have  any  formal  long-term 
arrangements  with  any  of  its  suppliers  and  its  arrangements  with  most  manufacturers  allow  for  flexibility  in 
modifying the quantity, composition and delivery dates of orders. All purchase orders issued by the Company are 
cancelable. 

MANUFACTURING 

The Company manufactures its sterling silver products at its leased manufacturing facility in San Germán, Puerto 
Rico and fills spices and assembles spice racks at its owned Winchendon, Massachusetts distribution facility.  

COMPETITION 
The  markets  for  kitchenware,  tabletop  and  home  décor  products  are  highly  competitive  and  include  numerous 
domestic and foreign competitors, some of which are larger than the Company. The primary competitive factors in 
selling such products to retailers are innovative products, brand, quality, aesthetic appeal to consumers, packaging, 
breadth of product line, distribution capability, prompt delivery and selling price. 

PATENTS  
The  Company  owns  133  design  and  utility  patents  on  the  overall  design  of  some  of  its  products.  The  Company 
believes that the expiration of any of its patents would not have a material adverse effect on the Company’s business.  

BACKLOG 
Backlog is not material to the Company’s business because actual confirmed orders from the Company’s customers 
are typically not received until close to the required shipment dates. 

EMPLOYEES 
At December 31, 2010, the Company had a total of 1,040 full-time employees, 154 of whom are located in China.  
In addition, the Company employed 60 people on a part-time basis, predominately in customer service. None of the 
Company’s employees are represented by a labor union. The Company considers its employee relations to be good. 

REGULATORY MATTERS 
The  products  the  Company  sells  are  subject  to  various  Federal,  state  and  local  statutes  and  the  jurisdiction  of 
various regulatory agencies, as well as the scrutiny of consumer groups. The Company’s spice container filling 
operation  in  Winchendon,  Massachusetts  is  regulated  by  the  Food  and  Drug  Administration.  The  Company’s 
sterling silver manufacturing operations are subject to the jurisdiction of the Environmental Protection Agency. 
The Company’s products are also subject to regulation under certain state laws pertaining to product safety and 
liability.  

5 

 
 
 
 
 
 
 
 
 
 
Item 1A. Risk Factors   

The  Company’s  businesses,  operations,  and  financial  condition  are  subject  to  various  risks.  The  risks  and 
uncertainties described below are those that the Company considers material.  

General Economic Factors and Political Conditions  
The Company’s performance is affected by general economic factors and political conditions that are beyond its 
control.  These  factors  include,  among  other  factors,  recession,  inflation,  deflation,  housing  markets,  consumer 
credit availability, consumer debt levels, fuel and energy costs, material input costs, foreign currency translation, 
labor cost inflation, interest rates, tax rates and policy, unemployment trends, the impact of natural disasters and 
terrorist  activities,  conditions  affecting  the  retail  environment  for  the  home  and  other  matters  that  influence 
consumer  spending.  Unfavorable  economic  conditions  in  the  United  States  adversely  affected  the  Company’s 
performance in 2008 and 2009 and could continue to adversely affect the Company’s performance in the future. 
Unstable  economic  and  political  conditions,  civil  unrest  and  political  activism,  particularly  in  Asia,  could 
adversely impact the Company’s businesses. 

Liquidity  
The  Company  has  substantial  indebtedness  and  depends  upon  its  bank  lenders  to  finance its liquidity  needs.  In 
June  2010,  the  Company  entered  into  a  new  $125.0  million  secured  credit  agreement  (the  “Revolving  Credit 
Facility”)  and  a  $40.0  million  second  lien  credit  agreement  (the  “Term  Loan”).    Amounts  loaned  under  these 
agreements  bear  interest  at  floating  rates.    Therefore,  an  increase  in  interest  rates  would  adversely  affect  the 
Company’s performance. To the extent that the Company’s access to credit was to be restricted because of its own 
performance, its bank lenders’ performances, or conditions in the markets generally, the Company would not be 
able to operate normally.  

Competition  
The  markets for the  Company’s  products  are  intensely  competitive  and  the  Company  competes  with  numerous 
other suppliers, some of which are larger than the Company, have greater financial and other resources or employ 
brands  that  are  more  established,  have  greater  consumer  recognition  or  are  more  favorably  perceived  by 
consumers or retailers than the Company’s brands.  

The  Company  believes  it  possesses  certain  competitive  advantages;  however,  many  factors  could  erode  these 
competitive  advantages  or prevent  their  strengthening.  Accordingly,  future  operating  results  will  depend  on  the 
Company’s ability to protect or enhance its competitive advantages. 

Customers  
The Company’s wholesale customers include mass merchants, specialty stores, national chains, department stores, 
warehouse clubs, supermarkets, off-price retailers, and Internet retailers. Unanticipated changes in purchasing and 
other practices by its customers, including customers’ pricing and other requirements, could adversely affect the 
Company. In its e-commerce and catalog businesses, the Company sells to individual consumers nationwide. 

Many  of  the  Company’s  wholesale  customers  are significantly  larger  than the Company,  have  greater financial 
and  other  resources  and  also  purchase  goods  directly  from  vendors  in  Asia  and  elsewhere.  Decisions  by  large 
customers to increase their purchases directly from overseas vendors could have a materially adverse affect on the 
Company. 

Significant changes or financial difficulties, including consolidations of ownership, restructurings, bankruptcies, 
liquidations or other events that affect retailers could result in fewer stores selling the Company’s products, the 
Company  having  to  rely  on  a  smaller  group  of  customers,  an  increase  in  the  risk  of  extending  credit  to  these 
customers or limitations on the Company’s ability to collect amounts due from these customers.  

In  2010,  Wal-Mart  Stores, Inc.  (including  Sam’s  Club)  accounted  for  15%  of  the  Company’s  sales.    A  material 
reduction in purchases by Wal-Mart Stores, Inc. could have a significant adverse effect on the Company’s business 
and operating results. In addition, pressures by Wal-Mart Stores, Inc. that would cause the Company to materially 
reduce the price of the Company’s products could result in reductions of the Company’s operating margin. 

6 

 
 
 
Supply Chain  
The Company sources its products from suppliers located principally in Asia and, to a lesser extent, in Europe and in 
the  United  States.  The  Company’s  Asia  vendors  are  located  primarily  in  the  People’s  Republic  of  China. 
Interruption of supply from any of the Company’s suppliers, or the loss of one or more key vendors, could have a 
negative effect on the Company’s business and operating results. 

Changes  in  currency  exchange  rates  might  negatively  affect  the  profitability  and  business  prospects  of  the 
Company and its overseas vendors. The Company does not have access to its vendors’ financial information and is 
unable to assess its vendors’ financial conditions including their liquidity. 

The  Company  is  subject  to  risks  and  uncertainties  associated  with  economic  and  political  conditions  in  foreign 
countries, including but not limited to, foreign government regulations, taxes, import and export duties and quotas, 
anti-dumping  regulations,  incidents  and  fears  involving  security,  terrorism  and  wars,  political  unrest  and  other 
restrictions on trade and travel. 

The  Company  imports  its products  for  delivery  to  its  distribution  centers  as  well  as  arranges  for  its customers  to 
import goods to which title has passed overseas. For purchases that are to be delivered to its distribution centers, the 
Company arranges for transportation, primarily by sea, from ports in Asia and Europe to ports in the United States, 
principally  New  York/Newark/Elizabeth  and  Los  Angeles/Long  Beach.  Accordingly,  the  Company  is  subject  to 
risks  incidental  to  such  transportation.  These  risks  include,  but  are  not  limited  to,  increases  in  fuel  costs,  the 
availability of ships, increased security restrictions, work stoppages and carriers’ ability to provide delivery services 
to  meet  the  Company’s  shipping  needs.  Transportation  disruptions  and  increased  transportation  costs  could 
adversely affect the Company’s business. 

The Company delivers its products to its customers or makes such products available for customer pickup from its 
distribution centers. Prolonged domestic transportation disruptions, as well as workforce or systems issues related to 
the Company’s distribution centers, could have a negative affect on the Company’s ability to deliver goods to its 
customers.  

Intellectual Property  
Significant portions of the Company’s business are dependent on trade names, trademarks and patents, some of 
which  are  licensed  from  third-parties.  Several  of  these  license  agreements  are  subject  to  termination  by  the 
licensor. The loss of certain licenses or a material increase in the royalties the Company pays under such licenses 
upon renewal could result in a reduction of the Company’s operating margin. 

Regulatory  
The  Company  is  subject  in  the  ordinary  course  of  its  business,  in  the  United  States  and  elsewhere,  to  many 
statutes, ordinances, rules and regulations that if violated by the Company could have a material adverse effect on 
the  Company’s  business.   The  Company’s  operations  could  be  conducted  by  its  employees,  contractors, 
representatives, or agents in ways which violate the Foreign Corrupt Practices Act or other similar anti-bribery 
laws.  

The marketing of certain of the Company’s consumer products involve an inherent risk of product liability claims or 
recalls or other regulatory or enforcement actions initiated by the U.S. Consumer Product Safety Commission, by 
state regulatory authorities or through private causes of action. Any defects in products the Company markets could 
harm the Company’s credibility, adversely affect its relationship with its customers and decrease market acceptance 
of the Company’s products and the strength of the brand names under which the Company markets such products. 
Potential product liability claims may exceed the amount of the Company’s insurance coverage and could materially 
damage the Company’s business and its financial condition. 

The Company is subject to significant regulations, including the Sarbanes-Oxley Act of 2002. The Company cannot 
assure that it will not find material weaknesses in the future or that the Company’s independent registered public 
accounting firm will conclude that the Company’s internal control over financial reporting is operating effectively.  

The  Company  is  subject  to  general  business  regulations  and  laws,  as  well  as  regulations  and  laws  specifically 
governing the Internet and e-commerce. Such existing and future laws and regulations may impede the growth of the 
Internet  or  other  online  services.  These  regulations  and  laws  may  cover  taxation,  user  privacy,  data  protection, 

7 

 
 
pricing, content, copyrights, distribution, electronic contracts and other communications, consumer protection, the 
provision  of  online  payment  services,  broadband  residential  Internet  access,  and  the  characteristics  and  quality  of 
products and services. It is not clear how existing laws governing issues such as property ownership, sales and other 
taxes,  and  personal  privacy  apply  to  the  Internet  and  e-commerce.  Unfavorable  resolutions  of  these  issues would 
harm the Company’s business. This could, in turn, diminish the demand for the Company’s products on the Internet 
and increase the Company’s cost of doing business. 

Technology 
The Company relies on several different information technology systems for the operation of its principal business 
functions, including the Company’s enterprise, warehouse management, inventory forecast and re-ordering and call 
center  systems.  In  the  case  of  the  Company’s  inventory  forecast  and  re-ordering  system,  most  of  the  Company’s 
orders are received directly through electronic connections with the Company’s largest customers. The failure of any 
one of these systems could have a material adverse effect on the Company’s business and results of operations. 

The Company has made significant efforts to secure its computer network.  However, the Company’s computer 
network could be compromised and confidential information such as customer credit card information could be 
misappropriated.  This  could  lead  to  adverse  publicity,  loss  of  sales  and  profits  or  cause  the  Company  to  incur 
significant costs to reimburse third-parties for damages which could adversely impact profits.  

In addition, although the Company’s systems and procedures comply with Payment Card Industry (“PCI”) data 
security standards, failure by the Company to maintain compliance with the PCI requirements or rectify a security 
issue could result in fines and the imposition of restrictions on the Company’s ability to accept credit cards.   

Personnel 
The Company’s success depends on its ability to identify, hire and retain skilled personnel. The Company’s industry 
is  characterized  by  a  high  level  of  employee  mobility  and  aggressive  recruiting  among  competitors for  personnel 
with successful track records. The Company  may not be able to attract and retain skilled personnel or  may incur 
significant  costs  in  order  to  do  so.  If  Jeffrey  Siegel,  the  Company’s  Chairman,  President  and  Chief  Executive 
Officer, was no longer employed by the Company, it could have a material adverse effect on the Company. 

8 

 
 
 
Item 1B. Unresolved Staff Comments  

None 

Item 2. Properties  

The following table lists the principal properties at which the Company operates its business at December 31, 2010: 

Location 

Description 

Size     
(square feet) 

  Owned/ 
Leased 

Fontana, California 

  Principal West Coast warehouse and distribution facility 

753,000   

Leased 

Robbinsville, New Jersey 

  Principal East Coast warehouse and distribution facility  

700,000   

Leased 

Winchendon, Massachusetts 

  Warehouse and distribution facility, and spice packing line 

175,000   

Owned 

Garden City, New York 

  Corporate headquarters/main showroom 

146,000   

Leased 

Medford, Massachusetts 

  Offices, showroom, warehouse and distribution facility  

69,000   

Leased 

San Germán, Puerto Rico 

  Sterling silver manufacturing facility 

Guangzhou, China 

  Offices  

New York, New York  

  Showrooms 

York, Pennsylvania 

  Offices 

Atlanta, Georgia 

Shanghai, China 

  Showrooms 

  Offices 

Item 3. Legal Proceedings 

55,000   

Leased 

18,000   

Leased 

17,000   

Leased 

14,000   

Leased 

11,000   

Leased 

11,000   

Leased 

In  March  2008, the  Environmental  Protection  Agency  (“EPA”)  announced  that the  San  Germán  Ground  Water 
Contamination  site  in  Puerto  Rico  was  added  to  the  Superfund  National  Priorities  List  due  to  contamination 
present  in  the  local  drinking  water  supply.  Wallace  Silversmiths  de  Puerto  Rico,  Ltd.  (“Wallace”),  a  wholly-
owned subsidiary of the Company, received a Notice of Potential Liability and Request for Information Pursuant 
to  42  U.S.C.  Sections  9607(a)  and  9604(e)  of  the  Comprehensive  Environmental  Response,  Compensation, 
Liability Act regarding the San Germán Ground Water Contamination Superfund Site, San Germán, Puerto Rico 
dated May 29, 2008 from the EPA.   The Company responded to the EPA’s Request for Information on behalf of 
Wallace. At this time, it is not possible for the Company to evaluate the outcome of this matter. 

The  Company  is,  from  time  to  time,  involved  in  other  legal  proceedings.    The  Company  believes  that  other 
current litigation is routine in nature and incidental to the conduct of the Company’s business, and that none of 
this litigation, individually or collectively, would have a material adverse effect on the Company’s consolidated 
financial position, results of operations or cash flows.  

Item 4. (Removed and Reserved) 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II 

Item  5.  Market  For  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and  Issuer  Purchases  of 
Equity Securities  

(a) 

The  Company’s  common  stock  is  traded  under  the  symbol  “LCUT”  on  The  NASDAQ  Global  Select 
Market (“NASDAQ”).   

The  following  table  sets  forth  the  quarterly  high  and  low  sales  prices  for  the  common  stock  of  the 
Company for the fiscal periods indicated as reported by NASDAQ. 

2010 

2009 

High 

Low 

High 

Low 

First quarter 

$   12.00  $     6.61 

  $      3.96  $     0.97 

Second quarter 

     15.86 

     11.87 

        4.59 

       1.38 

Third quarter 

     15.68 

     13.53 

        5.95 

       3.33 

Fourth quarter 

     15.23 

     12.70 

        7.40 

       5.34 

At December 31, 2010, the Company estimates that there were approximately 2,586 beneficial holders of 
the Company’s common stock. 

The Company is authorized to issue 100 shares of Series A Preferred stock and 2,000,000 shares of Series 
B Preferred stock, none of which were issued or outstanding at December 31, 2010. 

The Company paid quarterly cash dividends of $0.0625 per share, or a total annual cash dividend of $0.25 
per  share,  on  its  common  stock  during  2008.    In  February  2009,  the  Company  suspended  paying  cash 
dividends on its outstanding shares of common stock.  In March 2011, the Company determined that it 
will resume paying cash dividends on its outstanding shares of common stock.  On March 4, 2011, the 
Board  of  Directors  declared  a  quarterly  dividend  of  $0.025  per  share  payable  on  May  16,  2011,  to 
shareholders of record on May 2, 2011. 

The following table summarizes the Company’s equity compensation plan as of December 31, 2010: 

Plan category 

Number of 
shares of 
common stock 
to be issued 
upon exercise 
of outstanding 
options 

Weighted- 
average 
exercise 
price of 
outstanding 
options 

Number of 
shares of 
common 
stock 
remaining 
available for 
future 
issuance 

Equity compensation plan approved by security holders 

2,219,200 

$12.46 

    733,926 

Equity compensation plan not approved by security holders 

            ― 

Total 

2,219,200 

   ― 

$12.46 

― 

733,926 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PERFORMANCE GRAPH 

The  following  chart  compares  the  cumulative  total  return  on  the  Company’s  common  stock  with  the 
NASDAQ  Market  Index  and  the  Hemscott  Group  Index  for  Housewares  &  Accessories.    The 
comparisons in this chart are required by the SEC and are not intended to forecast or be indicative of the 
possible future performance of the Company’s common stock. 

COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN AMONG LIFETIME BRANDS, INC., NASDAQ MARKET INDEX, 
AND HEMSCOTT GROUP INDEX

Lifetime Brands, Inc.

NASDAQ Market Index

Hemscott Group Index

$140

$120

$100

S
R
A
L
L
O
D

$80

$60

$40

$20

$0

2005

2006

2007

2008

2009

2010

Date 
12/31/2005 
12/31/2006 
12/31/2007 
12/31/2008 
12/31/2009 
12/31/2010 

Lifetime 
Brands, Inc. 
  $         100.00 
 80.37 
64.33 
18.16 
36.69 
 72.04 

Hemscott 
Group Index 
  $           100.00 
124.17 
107.75 
45.94 
85.53 
98.49 

NASDAQ 
Market 
Index 
  $           100.00 
110.26 
121.89 
73.10 
106.23 
125.37 

Note: 
(1)  The chart assumes $100 was invested on December 31, 2005 and dividends were reinvested.  Measurement points are at 
the last trading day of each of the fiscal years ended December 31, 2006, 2007, 2008, 2009 and 2010.  The material in this 
chart is not soliciting material, is not deemed filed with the Securities and Exchange Commission and is not incorporated 
by reference in any filing of the Company under the Securities Act of 1933, as amended, or the Securities Exchange Act 
of 1934, as amended, whether or not made before or after the date of this Annual Report on Form 10-K and irrespective 
of any general incorporation language in such filing.  A list of the companies included in the Hemscott Group Index will 
be furnished by the Company to any stockholder upon written request to the Chief Financial Officer of the Company. 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 6. Selected Financial Data 

The selected consolidated statement of operations data for the years ended December 31, 2010, 2009 and 2008, 
and the selected consolidated balance sheet data as of December 31, 2010 and 2009, have been derived from the 
Company’s  audited consolidated financial  statements included elsewhere  in this Annual  Report  on  Form  10-K. 
The selected consolidated statement of operations data for the years ended December 31, 2007 and 2006, and the 
selected  consolidated  balance  sheet  data  at  December  31,  2008,  2007  and  2006,  have  been  derived  from  the 
Company’s audited consolidated financial statements included in the Company’s Annual Reports on Form 10-K 
for those respective years, which are not included in this Annual Report on Form 10-K.   

This information should be read together with the discussion in Management’s Discussion and Analysis of Financial 
Condition  and  Results  of  Operations  and  the  Company’s  consolidated  financial  statements  and  notes  to  those 
statements included elsewhere in this Annual Report on Form 10-K.  

STATEMENT OF OPERATIONS DATA (1) 

     2010(2) 

Year ended December 31, 
    2009 

     2008(3) 
(in thousands, except per share data) 

    2007(3) 

      2006(3) 

Net sales 

$      443,171  $    415,040  $    487,935  $    493,725   $     457,400   

       265,749 
         49,729 
       112,122 
               ― 
               ― 

         29,800 

Cost of sales 
Distribution expenses 
Selling, general and administrative expenses 
Goodwill and intangible asset impairment 
Restructuring expenses 

273,774 
44,570 
95,044 
― 
 ― 

257,839 
43,329 
 95,647 
― 
           2,616 

      303,535 
        57,695 
      131,226 
        29,400 
        17,992 

      288,997 
        53,493 
      128,527 
              ― 
          1,924 

Income (loss) from operations 

Interest expense 
Loss on early retirement of debt 
Other income, net 

Income (loss) before income taxes, equity in 
earnings of Grupo Vasconia, S.A.B. and 
extraordinary item 

Income tax benefit (provision) 
Equity in earnings of Grupo Vasconia, S.A.B., 

         29,783 

         15,609        

       (51,913)       

        20,784 

           (9,351)         (13,185)         (11,577)         (10,623)           (5,616) 
               ― 
              ― 
              (764)                ― 
                31 
              ― 
              ― 
                ― 

               ― 
          3,935  

       19,668              

          2,424              (63,490)           14,096 

         24,215 

          (4,602)             (1,880)          14,249 

        (6,567) 

         (9,320) 

net of taxes 

          2,718 

  2,171 

          1,486 

              ― 

               ― 

Income (loss) before extraordinary item 
Extraordinary item, net of taxes 

$       17,784 
        2,477 

$        2,715   $     (47,755)  $       7,529 
              ― 
             ― 
               ― 

$       14,895 
           ― 

Net income (loss)  

$       20,261 

$        2,715   $     (47,755)  $       7,529 

$       14,895 

Basic income (loss) per common share before 

extraordinary item 

Basic income per common share of 

extraordinary item 

Basic income (loss) per common share  
Weighted-average shares outstanding – basic 
Diluted income (loss) per common share 

before extraordinary item 

Diluted income per common share of 

$          1.48 

$          0.23   $        (3.99)  $         0.58     $           1.13  

$          0.20 
$          1.68 
     12,036 

$              ― 
$             ―  $            ― 
$          0.23   $        (3.99)  $         0.58     $           1.13  
        13,171 

        11,976 

$           ― 

     12,969 

 12,009 

$         1.44 

$          0.22   $        (3.99)  $         0.57     $           1.10  

extraordinary item 

Diluted income (loss) per common share  

$         0.20 
$         1.64 

$              ― 
$          ― 
$          0.22   $        (3.99)  $         0.57     $           1.10  

$            ― 

$            ― 

Weighted-average shares outstanding – diluted 

       12,376 

       12,075 

        11,976 

       13,099 

         14,716 

Cash dividends per common share 

$            ― 

$            ― 

$          0.25    $         0.25     $           0.25 

12 

 
 
 
 
 
 
 
BALANCE SHEET DATA (1) 
Current assets 
Current liabilities 
Working capital 
Total assets 
Short-term borrowings  
Long-term debt 
Convertible senior notes  
Stockholders’ equity 

Notes: 

                     December 31, 

     2010 

     2009 

      2008(3) 

       2007(3) 

      2006(3) 

(in thousands) 
$        182,253  $      173,850  $      232,678  $     228,078  $     231,633 
         89,727 
        77,210          149,981           71,283 
            60,512
       141,906 
        96,640            82,697         156,795 
          121,741 
       343,064 
      276,723          341,781         371,415 
          277,586 
         21,500 
        24,601            89,300           13,500 
              4,100 
           5,000 
              ―                   ―           55,200 
            50,000
         63,203 
       70,527            67,864           65,428 
            23,557 
       168,836 
     104,012            97,509         153,102 
          127,606 

(1)  The Company acquired the business and certain assets of the following in the respective years noted which affects the comparability of the periods: 
Syratech in April 2006, Pomerantz® and Design for Living® in April 2007, Gorham® in July 2007, a 30% interest in Grupo Vasconia, S.A.B. in 
December 2007 and Mikasa® in June 2008. 

(2) 

In 2010, the Company recorded an extraordinary gain of $2.5 million in conjunction with the elimination of negative goodwill related to the 2008 
acquisition of Mikasa, Inc.  

(3)  Certain amounts have been adjusted in these years to reflect the provisions of ASC Topic No. 470-20, Debt with Conversion and Other Options, on 
a  retrospective  basis.  See  Note  E  of  the  Notes  to  the  Consolidated  Financial  Statements  included  in  Item  15  for  further  information  regarding  the 
provisions of ASC Topic No. 470-20.    

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 

The  following  discussion  should  be  read  in  conjunction  with  the  consolidated  financial  statements  for  the 
Company and notes thereto set forth in Item 15.  This discussion contains forward-looking statements relating to 
future  events  and  the  future  performance  of  the  Company  based  on  the  Company’s  current  expectations, 
assumptions, estimates and projections about it and the Company’s industry. These forward-looking statements 
involve risks and uncertainties. The Company’s actual results and timing of various events could differ materially 
from  those  anticipated  in  such  forward-looking  statements  as  a  result  of  a  variety  of  factors,  as  more  fully 
described in this section and elsewhere in this Annual Report. The Company undertakes no obligation to update 
publicly  any  forward-looking  statements  for  any  reason,  even  if  new  information  becomes  available  or  other 
events occur in the future. 

ABOUT THE COMPANY 
The Company is one of North America’s leading resources for nationally branded kitchenware, tabletop and home 
décor  products.    The  Company’s  major  product  categories  are  Kitchenware,  Tabletop  and  Home  Décor.  The 
Company markets several product lines within each of these product categories and under most of the Company’s 
brands, primarily targeting moderate to premium price points, through every major level of trade. The Company 
believes  it  possesses  certain  competitive  advantages  based  on  its  brands,  its  emphasis  on  innovation  and  new 
product development and its sourcing capabilities. The Company owns or licenses a number of the leading brands 
in  its  industry  including  Farberware®,  KitchenAid®,  Cuisinart®,  Pfaltzgraff®,  Mikasa®  and  Pedrini®. 
Historically,  the  Company’s  sales  growth  has  come  from  expanding  product  offerings  within  its  product 
categories,  by  developing existing  brands, acquiring new  brands  and  establishing  new  product  categories.   Key 
factors in the Company’s growth strategy have been the selective use and management of the Company’s brands, 
and the Company’s ability to provide a stream of new products and designs.  A significant element of this strategy 
is the Company’s in-house design and development teams that create new products, packaging and merchandising 
concepts.  

13 

 
 
 
 
 
 
 BUSINESS SEGMENTS 
The  Company  operates  in  two  reportable  business  segments;  the  Wholesale  segment,  which  is  the  Company’s 
primary business that designs, markets and distributes its products to retailers and distributors, and the Retail Direct 
segment  in  which  the  Company  markets  and  sells  to  consumers  through  its  Pfaltzgraff®,  Mikasa®,  Lifetime 
Sterling™, and Housewares Deals™ Internet websites and Pfaltzgraff® mail-order catalogs.  In 2007 and 2008, the 
Company  discontinued  operating  retail  outlet  stores  utilizing  the  Pfaltzgraff®  and  Farberware®  names  that  were 
included in the Retail Direct segment’s results for those years.   

INVESTMENT IN GRUPO VASCONIA, S.A.B.  
The Company owns approximately 30% of the outstanding capital stock of Grupo Vasconia, S.A.B. (“Vasconia”), a 
leading  Mexican  housewares  company.    The  Company  accounts  for  its  investment  in  Vasconia  using  the  equity 
method of accounting and has recorded its proportionate share of Vasconia’s net income, net of taxes, as equity in 
earnings of Grupo Vasconia, S.A.B. in the Company’s consolidated statements of operations. 

Vasconia is an integrated cookware manufacturer. Through its subsidiary, Industria Mexicana del Aluminio, S.A. de 
C.V., Vasconia manufactures and sells aluminum disks, sheets, strips, plates and coils. Vasconia sells cookware and 
other housewares product items in Mexico and in Central and South America under its Ekco®, Vasconia®, Regal®, 
Presto® and Thermos® brands and sells housewares products under several of the Company’s owned and licensed 
brands,  including  CasaMōda®,  Farberware®,  KitchenAid®,  Mikasa®  and  Pedrini®.  Vasconia  purchases  certain 
housewares  products  directly  from  third-party  vendors  in  Asia.   In  connection  with  such  purchases,  Vasconia 
reimburses the Company for the use of the Company’s sourcing offices and personnel services.  

The Company sells certain cookware products in the United States under the Vasconia® brand. The Company and 
Vasconia  have  entered  into  a  cookware  supply  agreement,  pursuant  to  which  the  Company  is  able  to  purchase 
cookware from Vasconia at Vasconia’s manufactured cost. 

Pursuant to a Shares Subscription Agreement (the “Agreement”), the Company  may designate four persons to be 
nominated  as  members  of  Vasconia’s  Board  of  Directors.  The  Agreement  also  provides  mechanisms  whereby, 
through December 2012, the Company is able to acquire a controlling interest in Vasconia or to require Vasconia to 
repurchase  the  Company’s  ownership  interest.  Jeffrey  Siegel,  Ronald  Shiftan,  Daniel  Siegel  and  C.P.  Eduardo 
Manuel Arturo Argil y Aguilar have been designated as the Company’s nominees and currently serve as directors of 
Vasconia.  Mr.  Argil,  a  Certified  Public  Accountant,  also  serves  as  a  member  of  Vasconia’s  Audit  Committee.  
Shares  of  Vasconia’s  capital  stock  are  traded  on  the  Bolsa  Mexicana  de  Valores,  the  Mexican  Stock  Exchange 
(www.bmv.com.mx). The Quotation Key is VASCONI.   

On January 29, 2010, Vasconia filed a Schedule 13D with the Securities and Exchange Commission, in which it 
disclosed that it had acquired 639,000 shares of the Company’s common stock.  

INVENTORY REDUCTION PLAN 
In 2007, the Company initiated a plan to reduce the number of individual items offered for sale and to shorten the 
period between procurement and sale. Consistent with this plan, the Company sold some slower moving inventory at 
lower than regular gross margin levels.  The Company’s inventory was $144 million at December 31, 2007, $142 
million at December 31, 2008, $104 million at December 31, 2009, and $100 million at December 31, 2010.  

14 

 
 
 
 
 
 
 
 
 
RESTRUCTURING EXPENSES 
During  the  year  ended  December  31,  2009,  the  Company  recognized  restructuring  and  non-cash  impairment 
charges of $2.6 million.  The restructuring charges consisted of lease obligations, employee related expenses and 
other related costs.    

The restructuring costs recognized in 2009 and 2008 were incurred in connection with: (i) the Company’s closure 
of its unprofitable retail outlet store operations, (ii) the closure of the Company’s York, Pennsylvania distribution 
center, the operations of which were consolidated with those of the Company’s main East Coast and West Coast 
distribution centers, (iii) the vacating of certain excess showroom space, (iv) the realignment of the management 
structure of certain of the Company’s divisions and (v) the elimination of a portion of the workforce at its Puerto 
Rico sterling silver manufacturing facility.  These restructuring activities were completed by the end of 2009. 

The  Company  has  not  accounted  for  the  retail  outlet  store  operations  as  discontinued  operations  pursuant  to 
Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic No. 205-20, 
Presentation  of  Financial  Statements-  Discontinued  Operations,  since  the  Company  determined  that  the 
operations  and  cash  flows  of  the  retail  outlet  store  operations  would  not  be  eliminated  from  the  on-going 
operations of the Company. Specifically, the Company also determined that the migration of customers from the 
Company’s retail outlet stores to the Company’s retail direct and wholesale businesses would not be insignificant. 
For  this  purpose,  the  Company  concluded  that  the  migration  of  greater  than  5%  of  sales  from  the  retail  outlet 
stores to the retail direct and wholesale businesses would be significant. 

SEASONALITY  
The Company’s business and working capital needs are highly seasonal, with a majority of sales occurring in the 
third and fourth quarters. In 2010, 2009 and 2008, net sales for the third and fourth quarters accounted for 60%, 
58%, and 61% of total annual net sales, respectively.  In anticipation of the pre-holiday shipping season, inventory 
levels increase primarily in the June through October time period. 

EFFECT OF ADOPTION OF ACCOUNTING PRINCIPLE 
Effective January 1, 2010, the Company adopted the provisions of ASC Topic No. 860, Transfers and Servicing.  ASC 
Topic No. 860 revised the guidance required to determine controlling interests in a variable interest entity (“VIE”) and 
also  added  additional  disclosure  requirements  regarding  a  company’s  involvement  with  such  entities.    The  new 
guidance requires a qualitative approach to identifying a controlling financial interest in a VIE, requires an on-going 
assessment of whether an entity is a VIE and whether the holder of the interest in a VIE is the primary beneficiary of 
the VIE.  This guidance became effective for the Company beginning in 2010.  The adoption of this guidance did not 
have an impact on the Company’s consolidated financial position or results of operations.  

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
RESULTS OF OPERATIONS 

The following table sets forth statement of operations data of the Company as a percentage of net sales for the 
periods indicated below. 

Net sales 
Cost of sales 
Distribution expenses 
Selling, general and administrative expenses 
Goodwill and intangible asset impairment 
Restructuring expenses 

Income (loss) from operations 

Interest expense 
Loss on early retirement of debt 

Income (loss) before income taxes, equity in earnings 
of Grupo Vasconia, S.A.B. and extraordinary item 

Income tax benefit (provision) 
Equity in earnings of Grupo Vasconia, S.A.B., net of 

    2010 
      100.0  % 
        61.8 
        10.1 
        21.4 
 ― 
    ― 

Year Ended December 31, 
2009            
100.0  % 
62.1 
10.4 
23.0 
― 
0.6 

62.2 
11.8 
26.9 
6.0 
3.7 

2008         

100.0  % 

          6.7 

          3.9  

        (10.6)   

          (2.1)  
           (0.2)   

      (3.2) 
             ― 

(2.4) 

              ―   

          4.4 

         0.7 

      (13.0) 

          (1.0)  

          (0.5) 

          2.9 

taxes 

          0.6 

          0.5 

            0.3 

Income (loss) before extraordinary item 

         4.0  % 

           0.7  % 

         (9.8)  % 

Extraordinary item, net of taxes 

            0.6 

              ― 

          ― 

Net income (loss) 

            4.6  % 

           0.7  % 

         (9.8)  % 

MANAGEMENT’S DISCUSSION AND ANALYSIS 
2010 COMPARED TO 2009  

Net Sales 
Net sales for the year were $443.2 million, an increase of 6.8% compared to net sales of $415.0 million in 2009. 

Net sales for the Wholesale segment in 2010 were $413.8 million, an increase of $24.8 million or 6.4% compared 
to net sales of $389.0 million in 2009.  Net sales in 2009 included approximately $4.7 million of net sales in the 
going-out-of-business  sales  of  a  customer  that  was  liquidated.  Excluding  the  impact  of  the  customer’s  2009 
going-out-of business sales, net sales for the Wholesale segment in 2010 increased approximately $29.5 million or 
7.7% compared to 2009.  More specifically, excluding the impact of the customer’s 2009 going-out-of business 
sales, net sales in the Company’s Kitchenware product category increased approximately $19.6 million, or 8.9%, 
in  2010  as  compared  to  2009,  net  sales  for  the  Company’s  Tabletop  product  category  increased  approximately 
$12.7  million,  or  11.5%,  in  2010  as  compared  to  2009,  and  net  sales  for  the  Company’s  Home  Décor  product 
category decreased approximately $2.8 million, or 5.3%, in 2010 as compared to 2009.  Net sales to Wal-Mart 
Stores  Inc.  decreased  $8.5  million  in  2010  as  compared  to  2009,  principally  due  to  changes  in  Wal-Mart’s 
inventory management strategy, which have resulted in the maintenance of fewer product offerings in its stores 
during the first half of 2010. The decrease in net sales to Wal-Mart Stores Inc., within the Kitchenware, Tabletop 
and Home Décor product categories, was substantially offset by an increase in sales to other retailers attributable 
to higher volume and the introduction of new products.  

Net sales for the Retail Direct segment in 2010 were $29.4 million, an increase of $3.4 million, as compared to 
$26.0 million for 2009.  The increase in net sales was primarily attributable to targeted sales promotions on the 
Company’s  Pfaltzgraff®  and  Mikasa®  websites  and  additional  net  sales  from  the  Company’s  new  Lifetime 
Sterling™ and Housewares Deals™ websites.  The increase was partially offset by lower shipping income from 
free shipping promotions.  

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cost of sales 
Cost of sales for 2010 was $273.8 million compared to $257.8 million for 2009.  Cost of sales as a percentage of 
net sales was 61.8% for 2010 compared to 62.1% for 2009. 

Cost of sales as a percentage of net sales for the Wholesale segment was 63.7% for 2010 compared to 64.3% for 
2009.  Gross margin in 2010 increased as a result of favorable product mix.  Gross margin in 2009 was negatively 
affected by lower margin sales in the going-out-of-business sales of the customer that was liquidated. 

Cost of sales as a percentage of net sales for the Retail Direct segment increased to 34.9% in 2010 from 29.4% in 
2009.  The decrease in gross margin was principally due to an increase in free shipping promotions. 

Distribution expenses 
Distribution expenses for 2010 were $44.6 million compared to $43.3 million for 2009.  Distribution expenses as 
a percentage of net sales were 10.1% in 2010 and 10.4% for 2009. 

Distribution expenses as a percentage of net sales for the Wholesale segment was unchanged at 8.7% in both 2010 
and 2009.   

Distribution expenses as a percentage of net sales for the Retail Direct segment were 29.2% for 2010 compared to 
35.3% for 2009.  The decrease is primarily attributable to improved labor efficiencies due to the Company’s exit 
from its York, Pennsylvania distribution center in July 2009. 

Selling, general and administrative expenses 
Selling, general and administrative expenses for 2010 were $95.0 million, a decrease of 0.6% compared to $95.6 
million for 2009.   

Selling, general and administrative expenses for 2010 for the Wholesale segment were $71.3 million, a decrease 
of  $2.2  million  or  3.0%  compared  to  $73.5  million in  2009.    As  a  percentage  of  net  sales,  selling,  general and 
administrative  expenses  were  17.2%  for  2010  compared  to  18.9%  for  2009.    The  decrease  of  3.0%  was 
attributable  to the  benefit of  the  2009  restructuring  activities  and lower depreciation  and  amortization  resulting 
from  the  write-off  of  fixed  assets  at  exited  facilities  and  a  reduction  of  occupancy  expenses  primarily  from 
consolidating showrooms and the Company’s continued expense reduction efforts.   The decrease was offset by 
higher incentive compensation. 

Selling, general and administrative expenses for 2010 for the Retail Direct segment were $11.5 million compared 
to $10.8 million for 2009.  The increase was in support of sales growth and was attributable to higher employee 
expenses  and  an  increase  in  web  related  search  expenses.    This  increase  was  partially  offset  by  lower  catalog 
related expenses.  

Unallocated  corporate  expenses  for  2010  and  2009  were  $12.2  million  and  $11.3  million,  respectively.    The 
increase was primarily attributable to higher compensation expense, including incentive compensation and stock 
options. 

Interest expense 
Interest expense for 2010 was $9.4 million compared to $13.2 million for 2009.  The decrease in interest expense 
was  primarily  attributable  to  lower  average  borrowings  and  lower  interest  rates  resulting  from  the  Company’s 
debt refinancing in 2010.  

Loss on early retirement of debt 
During  2010,  the  Company  entered  into  a  new  revolving  credit  facility  and  term  loan  and  repurchased  $50.9 
million principal amount of its convertible senior notes. In connection with these activities, the Company incurred 
a non-cash pre-tax charge of approximately $764,000 consisting primarily of the write-off of deferred financing 
costs  and  unamortized  debt  discount  related  to  the  Company’s  prior  revolving  credit  facility  and  the  4.75% 
convertible senior notes that were repurchased. 

17 

 
 
 
 
 
Income tax provision 
The income tax provision for 2010 was $4.6 million compared to $1.9 million for 2009.  The effective tax rates in 
2010 and 2009 reflect a reduction in the valuation allowance related to certain deferred tax assets. The increase in 
the income tax provision resulted from higher income before income taxes offset by the effect of the valuation 
allowance reduction. 

Equity in earnings of Grupo Vasconia, S.A.B. 

Equity in earnings of Grupo Vasconia, net of taxes, was $2.7 million for 2010 compared to $2.2 million for 2009.  
Grupo Vasconia reported  income  from  operations for  the  year  ended  2010  of  $15.1  million  compared to $11.8 
million  for  2009;  and  net  income  of  $9.9  million  in  2010  compared  to  $8.3  million  in  2009.    The  increase  in 
income from operations in 2010 as compared to 2009 is primarily attributable to the growth in aluminum sales 
during  2010.    Increased  margins  from  kitchenware  sales  during  2010  were  offset  by  increases  in  selling  and 
distribution expenses. 

Extraordinary item 

In  2010,  the  Company  recorded  an  extraordinary  gain  of  $2.5  million  in  conjunction  with  the  elimination  of 
negative goodwill related to the 2008 acquisition of Mikasa, Inc.  

Net Sales 
Net sales for the year were $415.0 million, a decrease of 14.9% compared to net sales of $487.9 million in 2008. 

2009 COMPARED TO 2008  

Net sales for the Wholesale segment in 2009 were $389.0 million, a decrease of $14.6 million or 3.6% compared 
to net sales of $403.6 million in 2008.  On a comparable basis, adjusting 2009 net sales of Mikasa®, which was 
acquired  on  June  6,  2008,  to  reflect  net  sales  only  for  the  period  after  June  6,  2009,  the  same  post  acquisition 
period  as  2008,  net  sales  for  the  Company’s  Wholesale  segment  were  $374.4  million  for  2009,  a  decrease  of 
$29.2 million or 7.2% compared to net sales for 2008.  Net sales for the Company’s Kitchenware product category 
decreased approximately $14.8 million. The decrease was primarily attributable to changes in the Company’s key 
customers’ sourcing patterns and product mix, and the liquidation of a significant customer in 2008.  Net sales for 
the  Company’s  Tabletop  product  category,  excluding  Mikasa®  sales,  decreased  approximately  $12.9  million 
primarily as the result of lower sales of flatware and giftware which management attributes to the weak economy 
and its negative impact on consumer spending habits, particularly for luxury items. Net sales for the Company’s 
Home Décor product category decreased approximately $4.3 million due primarily to the elimination of certain 
low margin business in 2009. Net sales of other Wholesale products increased by $2.8 million due to the addition 
of a product line in 2009.  

Net sales for the Retail Direct segment in 2009 were $26.0 million compared to $84.3 million for 2008.  On a 
comparable basis, excluding (a) 2009 net sales related to Mikasa® of $1.4 million to reflect net sales for the same 
post acquisition period as 2008, and (b) 2008 net sales of $55.8 million attributable to the retail outlet stores that 
the  Company  closed  by  the  end  of  2008,  net  sales  for  the  Retail  Direct  segment  were  $24.6  million  for  2009 
compared  to  $28.5  million  in  2008,  a  decrease  of  $3.9  million.    During  2009,  the  Company  de-emphasized  its 
catalog business due to low profitability which, together with the weak retail sales environment, contributed to the 
decline.  

Cost of sales 
Cost of sales for 2009 was $257.8 million compared to $303.5 million for 2008.  Cost of sales as a percentage of 
net sales was 62.1% for 2009 compared to 62.2% for 2008. 

Cost of sales as a percentage of net sales for the Wholesale segment was 64.3% for 2009 compared to 64.0% for 
2008.  The decrease in gross margin, primarily attributable to a shift in customer mix, was substantially offset by 
lower in-bound freight costs and lower minimum royalties during 2009. 

18 

 
 
 
 
Cost of sales as a percentage of net sales for the Retail Direct segment decreased to 29.4% in 2009 from 53.4% in 
2008.  On a comparable basis, excluding 2008 cost of sales attributable to the retail outlet stores that the Company 
closed by the end of 2008, cost of sales as a percentage of net sales for the Retail Direct segment were 31.8% for 
2008. The increase  in  gross  margin  was  primarily  attributable to  selective  price  increases  and  less  promotional 
free shipping in 2009. 

Distribution expenses 
Distribution expenses for 2009 were $43.3 million compared to $57.7 million for 2008.  Distribution expenses as 
a percentage of net sales were 10.4% in 2009 and 11.8% for 2008. 

Distribution  expenses  as  a  percentage  of  net  sales  for  the  Wholesale  segment  decreased  to  8.7%  in  2009  from 
11.0% in 2008.  The decrease was primarily attributable to the elimination of duplicative costs incurred while the 
Company consolidated its West Coast distribution centers in 2008 and distribution services for Mikasa® provided 
by the seller and offset in part by additional costs to integrate the Mikasa® inventory into the Company’s existing 
distribution centers in 2008, collectively which accounted for approximately 1.3% of the decrease in distribution 
expenses as a percentage of net sales. The balance of the decrease was primarily attributable to improved labor 
efficiencies realized in 2009. 

Distribution expenses as a percentage of net sales for the Retail Direct segment were 35.3% for 2009 compared to 
15.9% for 2008.  On a comparable basis, excluding 2008 distribution expenses for the retail outlet stores that the 
Company  closed  by  the  end  of  2008,  distribution  expenses  as  a  percentage  of  net  sales  for  the  Retail  Direct 
segment were 39.6% for 2008.  The decrease was due primarily to the benefit of the Company’s closure of its 
York, Pennsylvania distribution center.  

Selling, general and administrative expenses 
Selling,  general  and  administrative  expenses  for  2009  were  $95.6  million,  a  decrease  of  27.1%  compared  to 
$131.2 million for 2008.   

Selling, general and administrative expenses for 2009 for the Wholesale segment were $73.5 million, a decrease 
of $9.5 million or 11.4% compared to $83.0 million in 2008.  As a percentage of net sales, selling, general and 
administrative expenses were 18.9% for 2009 compared to 20.6% for 2008.  The decrease in selling, general and 
administrative  expenses  was  primarily  attributable  to  the  Company’s  expense  reduction  efforts  and  the  non-
recurrence of the costs incurred in 2008 for transitional services related to Mikasa®. The decrease as a percentage 
of net sales was offset in part due to the lower sales volume in 2009.  

Selling, general and administrative expenses for 2009 for the Retail Direct segment were $10.8 million compared 
to $37.3 million for 2008.  On a comparable basis, excluding 2008 selling, general and administrative expenses 
for  the  retail  outlet  stores  that  the  Company  closed  by  the  end  of  2008,  selling,  general  and  administrative 
expenses for the Retail Direct segment were $12.7 million for 2008.   The decrease was primarily attributable to 
reductions  in  postage  and  catalog  production  costs  as  a  result  of  the  Company’s  de-emphasis  of  its  catalog 
channel.  

Unallocated  corporate  expenses  for  2009  and  2008  were  $11.3  million  and  $10.9  million,  respectively.    The 
increase  was  primarily  attributable  to  an  increase  in  short-term  incentive  compensation  expense  offset  by  a 
decrease in professional fees and stock option expense. 

Restructuring expenses 
During  2009,  the  Company  recorded  restructuring  expenses  and  non-cash  impairment  charges  of  $2.6  million 
related  to  the  Company’s  2008  restructuring  initiative,  the  realignment  of  the  management  structure  of  certain 
divisions and the elimination of a portion of the workforce at its Puerto Rico sterling silver manufacturing facility.  
The restructuring expenses consisted principally of charges for lease obligations, employee related expenses and 
other related costs. The restructuring charges in 2009 also reflect adjustments reducing the restructuring charges 
recognized in 2008 by $1.9 million as the result of decisions by the Company not to vacate certain leased space 
that the Company had expected to vacate and a decision not to terminate the employment of certain employees, 
whose employment the Company had expected to terminate. 

19 

 
 
 
 
Interest expense 
Interest expense for 2009 was $13.2 million compared to $11.6 million for 2008.  The increase in interest expense 
was primarily attributable to higher interest rates in 2009 primarily as the result of an increase in the applicable 
margin rates under the Company’s Credit Facility and a reclassification from other comprehensive loss to interest 
expense as a result of the de-designation of a cash flow hedge.  The increase was offset in part by lower average 
borrowings during 2009. 

Income tax benefit (provision) 
The  income  tax  provision  for  2009  was  $1.9  million  compared  to  a  benefit  of  $14.2  million  for  2008.  The 
Company’s effective tax rate for 2009 primarily reflects state taxes and deferred taxes related to basis differences 
in certain assets. 

Equity in earnings of Grupo Vasconia, S.A.B. 

Equity in earnings of Grupo Vasconia, net of taxes, was $2.2 million for 2009 compared to $1.5 million for 2008.  
Grupo Vasconia reported  income  from  operations for  the  year  ended  2009  of  $11.8  million  compared to $11.7 
million for 2008; and net income of $8.3 million in 2009 compared to $6.3 million in 2008.  The increase in net 
income for the year ended 2009 was primarily attributable to the growth in sales of kitchenware during 2009.  

CRITICAL ACCOUNTING POLICIES AND ESTIMATES  
Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  discusses  the 
Company’s  consolidated  financial  statements  which  have  been  prepared  in  accordance  with  U.S.  generally 
accepted accounting principles and with the instructions to Form 10-K and Article 10 of Regulation S-X.  The 
preparation of these financial statements requires management to make estimates and assumptions that affect the 
reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the 
financial statements and the reported amounts of revenues and expenses during the reporting period. On an on-
going  basis,  management  evaluates  its  estimates  and  judgments  based  on  historical  experience  and  on  various 
other factors that are believed to be reasonable under the circumstances, the results of which form the basis for 
making  judgments  about  the  carrying  values  of  assets  and  liabilities  that  are  not  readily  apparent  from  other 
sources. The  Company  evaluates these  estimates  including  those  related  to revenue  recognition, allowances  for 
doubtful  accounts,  reserves  for  sales  returns  and  allowances  and  customer  chargebacks,  inventory  mark-down 
provisions,  impairment  of  tangible  and  intangible  assets,  stock  option  expense,  derivative  valuation,  accruals 
related  to  the  Company’s  tax  positions  and  tax  valuation  allowances.    Actual  results  may  differ  from  these 
estimates  using  different  assumptions  and  under  different  conditions.  The  Company’s  significant  accounting 
policies  are  more  fully  described  in  Note  A  of  the  Notes  to  the  Consolidated  Financial  Statements  included  in 
Item  15.    The  Company  believes  that  the  following  discussion  addresses  its  most  critical  accounting  policies, 
which are those that are most important to the portrayal of the Company’s consolidated financial condition and 
results of operations and require management’s most difficult, subjective and complex judgments. 

Inventory 
Inventory  consists  principally  of  finished  goods  sourced  from  third-party  suppliers.  Inventory  also  includes 
finished  goods,  work  in  process  and  raw  materials  related  to  the  Company’s  manufacture  of  sterling  silver 
products.  Inventory  is  priced  by  the  lower  of  cost  (first-in,  first-out  basis)  or  market  method.  The  Company 
estimates the selling price of its inventory on a product by product basis based on the current selling environment 
and considering the various available channels of distribution (e.g. wholesale: specialty store, off-price retailers, 
etc. or the Internet and catalog).  If the estimated selling price is lower than the inventory’s cost, the Company 
reduces the value of inventory to its net realizable value.  If a variance exists between the Company’s estimated 
selling  prices  and  actual  selling  prices,  material  fluctuations  in  gross  margin  could  occur.  Historically,  the 
Company’s adjustments to inventory have been appropriate and have not resulted in material unexpected charges.    

20 

 
 
 
 
 
 
Receivables 
The  Company  periodically  reviews  the  collectibility  of  its  accounts  receivable  and  establishes  allowances  for 
estimated losses that could result from the inability of its customers to make required payments.  A considerable 
amount  of  judgment  is  required  to  assess  the  ultimate  realization  of  these  receivables  including  assessing  the 
initial and on-going creditworthiness of the Company’s customers. The Company also maintains an allowance for 
anticipated customer deductions. The allowances for deductions are primarily based on contracts with customers.  
However, in certain cases the Company does not have a formal contract and therefore, customer deductions are 
non-contractual.  To evaluate the reasonableness of non-contractual customer deductions, the Company analyzes 
currently available information and historical trends of deductions. If the financial conditions of the Company’s 
customers or general economic conditions were to deteriorate, resulting in an impairment of their ability to make 
payments or sell the Company’s products at reasonable sales prices, or the Company’s estimate of non-contractual 
deductions  varied  from  actual  deductions,  revisions  to  allowances  would  be  required,  which  could  adversely 
affect the Company’s financial condition. Historically, the Company’s allowances have been appropriate and have 
not resulted in material unexpected charges. 

Intangible assets and long-lived assets 
Intangible assets deemed to have indefinite lives are not amortized but instead are subject to an annual impairment 
assessment.  

Long-lived assets, including intangible assets deemed to have finite lives, are reviewed for impairment whenever 
events  or  changes  in  circumstances  indicate  that  such  assets  may  have  been  impaired.  Impairment  indicators 
include, among other conditions, cash flow deficits, historic or anticipated declines in revenue or operating profit 
or  material  adverse  changes  in  the  business  climate  that  indicate  that  the  carrying  amount  of  an  asset  may  be 
impaired. When impairment indicators are present, the Company compares the carrying value of the assets to the 
estimated undiscounted future cash flows expected to be generated by the assets.  If the assets are considered to be 
impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets 
exceeds the fair value of the assets.  The Company considered indicators of impairment of its long-lived assets 
and determined that no such indicators were present at December 31, 2010. 

Revenue recognition 
The Company sells products wholesale, to retailers and distributors, and retail, directly to the consumer through 
the Company’s Retail Direct operations.  Wholesale sales and Retail Direct sales are recognized when title passes 
to the  customer.   Wholesale  sales  are  recognized  at shipping  point and  Retail  Direct  sales  are  recognized upon 
delivery  to  the  customer.    Shipping  and  handling  fees  that  are  billed  to  customers  in  sales  transactions  are 
recorded  in  net  sales.  Net  sales  exclude  taxes  that  are  collected  from  customers  and  remitted  to  the  taxing 
authorities.    

Employee stock options  
The  Company  accounts  for  its  stock  options  in  accordance  with  ASC  Topic  No. 718-20,  Awards  Classified  as 
Equity,  which  requires  the  measurement  of  compensation  expense  for  all  share-based  compensation  granted  to 
employees and non-employee directors at fair value on the date of grant and recognition of compensation expense 
over the related service period for awards expected to vest.  The Company uses the Black-Scholes option valuation 
model to estimate the fair value of its stock options. The Black-Scholes option valuation model requires the input 
of highly subjective assumptions including the expected stock price volatility of the Company’s common stock 
and the risk-free interest rate.  Changes in these subjective input assumptions can materially affect the fair value 
estimate of the Company’s stock options on the date of the option grant.  The Company historically has not issued 
options which would be variable awards under ASC 718-20.  

21 

 
 
 
 
 
 
 
Income taxes 
The  Company  applies  the  provisions  of  ASC  Topic  No.  740,  Income  Taxes,  for  the  financial  statement 
recognition,  measurement  and  disclosure  of  uncertain  tax  positions  recognized  in  the  Company’s  financial 
statements.  Tax positions must meet a more-likely-than-not recognition threshold and measurement attribute for 
the  financial  statement  recognition  and  measurement  of  a  tax  position  taken.    The  valuation  allowance  is  also 
calculated  in  accordance  with  the  provisions  of  ASC  Topic  No.  740,  which  requires  a  valuation  allowance  be 
established or maintained when it is “more likely than not” that all or a portion of deferred tax assets will not be 
realized. 

Derivatives 
The  Company  accounts  for  derivative  instruments  in  accordance  with  ASC  Topic  No.  815,  Derivatives  and 
Hedging, which requires that all derivative instruments be recognized on the balance sheet at fair value as either 
an asset or a liability. Changes in the fair value of derivatives that qualify as hedges and have been designated as 
part of a hedging relationship for accounting purposes have no net impact on earnings to the extent the derivative 
is considered perfectly effective in achieving offsetting changes in fair value or cash flows attributable to the risk 
being  hedged,  until  the  hedged  item  is  recognized  in  earnings.  For  derivatives  that  do  not  qualify  or  are  not 
designated as hedging instruments for accounting purposes, changes in fair value are recorded in operations.  

LIQUIDITY AND CAPITAL RESOURCES 

The Company’s principal sources of cash to fund liquidity needs are: (i) cash provided by operating activities and 
(ii)  amounts  available  under  the  Company’s  revolving  credit  facility.    The  Company’s  primary  uses  of  funds 
consist of cash used in operating activities, capital expenditures and payment of principal and interest on its debt.  

At  December  31,  2010,  the  Company  had  cash  and  cash  equivalents  of  $3.4  million  compared  to  $682,000  at 
December  31,  2009,  working  capital  was  $121.7  million  at  December  31,  2010  compared  to  $96.6  million  at 
December 31, 2009 and the current ratio was 3.01 to 1 at December 31, 2010 compared to 2.25 to 1 at December 
31, 2009. 

Borrowings  under  the  Company’s  revolving  credit  facility  decreased  to  $14.1  million  at  December  31,  2010 
compared to $24.6 million at December 31, 2009.  The decrease in borrowings was primarily attributable to the 
use of cash from operations to pay down the amounts outstanding under the revolving credit facility. 

The  Company  believes  that  availability  under  the  Revolving  Credit  Facility  and  cash  flows  from  operations  is 
sufficient to fund the Company’s operations.  However, if circumstances were to adversely change, the Company 
may seek alternative sources of liquidity including debt and equity financing.  However, there can be no assurance 
that  any  such  alternative  sources  would  be  available  or  sufficient.  The  Company  closely  monitors  the 
creditworthiness  of  its  customers.  Based  upon  the  evaluation  of  changes  in  customers’  creditworthiness,  the 
Company  may  modify  credit  limits  and/or  terms  of  sale.    The  Company  has  not  been  materially  affected  by  the 
bankruptcy  or  liquidation  of  any  of  its  customers  to  date.  However,  notwithstanding  the  Company’s  efforts  to 
monitor its customers’ financial condition, the Company may be materially affected in the future. 

In  2010,  Wal-Mart  Stores, Inc.  (including  Sam’s  Club)  accounted  for  15%  of  the  Company’s  sales.    A  material 
reduction  of  product  orders  by  Wal-Mart  Stores, Inc.  could  have  significant  adverse  effects  on  the  Company’s 
business  and  operating  results  and  ultimately  the  Company’s  liquidity,  including  the  loss  of  predictability  and 
volume production efficiencies associated with such a large customer.  
Revolving Credit Facility   
On  June  9,  2010,  the  Company  entered  into  a  $125.0  million  secured  credit  agreement  (the  “Revolving  Credit 
Facility”), which matures on June 9, 2015, with a bank group led by JPMorgan Chase Bank, N.A. The Revolving 
Credit Facility contains an expansion option permitting the Company, subject to certain conditions, to increase the 
amount available up to $150.0 million. Borrowings under the Revolving Credit Facility are secured by a first lien 
priority security interest in all of the assets of the Company and its domestic subsidiaries, including a pledge of the 
Company’s outstanding shares of stock in its subsidiaries (limited, in the case of its foreign subsidiaries, to 65.0% of 
the  Company’s  equity  interests),  except  as  set  forth  below  regarding  the  Company’s  shares  in  its  wholly-owned 
subsidiary LTB de Mexico, S.A. de C.V. (“LTB de Mexico”). 

22 

 
 
Availability under the Revolving Credit Facility is subject to a borrowing base calculation equal to the sum of (i) 
85.0% of eligible accounts receivable, (ii) 85.0% of the net orderly liquidation value of eligible inventory and (iii) 
the lesser of 50.0% of the orderly liquidation value of eligible trademarks and $10.0 million.  Availability is subject 
to a $24.1 million reserve which represents the outstanding principal amount of the Company’s 4.75% convertible 
senior notes.  The borrowing base is also subject to reserves that may be established by the administrative agent in its 
permitted discretion.  

Borrowings under the Revolving Credit Facility bear interest, at the Company’s option, at one of the following rates: 
(i) the Alternate Base Rate, defined as the greater of the Prime Rate, Federal Funds Rate plus 0.5% or the Adjusted 
LIBOR rate plus 1.0%, plus a margin of 1.25% to 1.75%, or (ii) the Eurodollar Rate, defined as the Adjusted LIBOR 
Rate plus a margin of 2.25% to 2.75%. The respective margin is based upon availability. In addition, the Company 
pays a commitment fee of 0.50% on the unused portion of the Revolving Credit Facility. 

The  Revolving  Credit  Facility  provides  for  customary  restrictions  and  events  of  default.  Restrictions  include 
limitations  on  additional  indebtedness,  acquisitions,  investments  and  payment  of  dividends  among  others. 
Furthermore, if availability under the Revolving Credit Facility is less than 14.0% of the total facility commitment, 
the Company will be required to maintain a minimum fixed charge coverage ratio of 1.10 to 1.00, which covenant 
would  remain  effective  until  availability  is  at  least  16.0%  of  the  total  facility  commitment  for  a  period  of  three 
consecutive  months.  Availability  under  the  Revolving  Credit  Facility  was  approximately  54.1%  of  the  total  loan 
commitment at December 31, 2010.   

At  December  31,  2010,  the  Company  had  $1.4  million  of  open  letters  of  credit  and  $14.1  million  of  borrowings 
outstanding  under  the  Revolving  Credit  Facility.  Borrowings  during  the  period  were  used  to  repay  in  full  the 
Company’s prior credit facility and to repay, in part, a portion of the Company’s 4.75% convertible senior notes. The 
interest  rate  on  the  outstanding  borrowings  at  December  31,  2010  ranged  from  2.81%  to  4.75%.    Pursuant  to  the 
provisions  of  the  ASC  Topic  No.  470-10,  Short-term  Obligations  Expected  to  be  Refinanced,  at  December  31, 
2010,  the  Company  had  classified  $4.1  million  of  the  Revolving  Credit  Facility  as  a  current  liability,  based  on 
planned  repayments  associated  with  anticipated  changes  in  working  capital  principally  from  cash  flows  from 
operations, including collections of accounts receivable and sales of inventory which is expected to occur within one 
year.  Repayments are planned to the extent that such anticipated cash flows are generated although the Company is 
not obligated to repay any portion of the debt until maturity of the facility in June 2015, provided that availability 
exists under the facility.  Repayments and borrowings under the facility can vary significantly from planned levels 
based  on  cash  flow  needs  or  general  economic  conditions.  The  Company  had  classified  the  remaining  amount 
outstanding under the Revolving Credit Facility of $10.0 million as long-term at December 31, 2010. The Company 
expects that it will continue to borrow and repay funds under the facility based on working capital needs which is 
subject  to  availability.    Amounts  outstanding  under  the  Company’s  prior  credit  facility  were  classified  as  current 
because  at  that  time  the  lenders  had  full  access  to  remittances  paid  into  the  Company’s  lock-box  to  pay  down 
amounts outstanding. 

Term Loan 
On June 9, 2010, the Company entered into a $40.0 million second lien credit agreement (the “Term Loan”), which 
matures on June 8, 2015, with Citibank, N.A.  Borrowings under the Term Loan are secured by a second lien priority 
interest in the same collateral securing the Revolving Credit Facility, except that Citibank N.A. has a first lien pledge 
of 65.0% of the Company’s shares of LTB de Mexico which holds the Company’s investment in Vasconia.  

The Term Loan bears interest, at the Company’s option, at one of the following rates: (i) the Alternate Base Rate, 
defined as the greater of the corporate rate published by the lender and the Federal Funds Rate plus 0.50% provided 
that such calculated rate is a minimum of 2.50%, plus a margin of 7.50%, or (ii) the Adjusted LIBOR rate which 
shall be a minimum of 1.50%, plus a margin of 8.50%.   

On June 9, 2010 and August 5, 2010, the Company drew $10.0 million and $30.0 million, respectively, under the 
Term  Loan.  Proceeds  of  these  borrowings  were  used  to  repay  a  portion  of  the  outstanding  borrowings  under  the 
Revolving Credit Facility. The interest rate on the outstanding borrowings at December 31, 2010 was 10.0%.   

The Term Loan requires the Company to have EBITDA, as defined, of not less than $30.0 million for all trailing 
four  fiscal  quarters  and  limited  capital  expenditures to  $7.0  million  for  the  year  ending  December  31,  2010.  The 
Company was in compliance with these financial covenants at December 31, 2010. The Term Loan also provides for 
customary restrictions and events of default as described above for the Revolving Credit Facility.   

23 

 
 
 The Company’s EBITDA for the four quarters ended December 31, 2010 was $42.9 million and was determined as 
follows: 

EBITDA for the four quarters ended  
December 31, 2010 
(in thousands) 

Three months ended December 31, 2010  
Three months ended September 30, 2010  
Three months ended June 30, 2010  
Three months ended March 31, 2010 
    Total for the four quarters 

$           17,544 
             13,529 
               6,117 
              5,728 
$           42,918 

Capital expenditures for the year ended December 31, 2010 were $2.9 million.  

Non-GAAP financial measure 
EBITDA is a non-GAAP financial measure within the meaning of Regulation G promulgated by the Securities 
and Exchange Commission.  The following is a reconciliation of net income as reported to EBITDA for the three 
and twelve months ended December 31, 2010 and 2009: 

Net income as reported 
  Subtract out: 
     Undistributed earnings of Grupo      

Vasconia, S.A.B 

Extraordinary item, net of taxes 

Add back: 

Provision for income taxes 
Interest expense  
Depreciation and amortization 
Restructuring expenses 
Stock compensation expense 
Loss on early retirement of debt 

Consolidated EBITDA  

  Three Months Ended 
December 31, 

Year Ended    
December 31, 

2010 

2009 

2010 

2009 

(in thousands) 

  $  13,928 

  $      5,048 

  $  20,261 

  $    2,715  

      (733) 
    (2,477) 

           (534) 
                ― 

      (2,321) 
      (2,477) 

       (1,953)
              ― 

    1,600 
     2,188 
2,292 
      ― 
       746 
          ― 
  $ 17,544 

      1,311 
4,124 
3,214 
     1,784 
          611 
            ― 
  $   15,558 

4,602 
9,351 
9,810 
         ― 
2,928 
764 
  $  42,918 

     1,880 
   13,185 
   11,472 
     2,616  
     2,099 
          ― 
  $  32,014  

Convertible Notes 
The Company has outstanding $24.1 million aggregate principal amount of 4.75% Convertible Senior Notes (the 
“Notes”) due July 15, 2011.  The Notes are convertible at the option of the holder any time prior to maturity into 
shares of the Company’s common stock at a conversion price of $28.00 per share, subject to adjustment in certain 
events. The Notes bear interest at 4.75% per annum, payable semiannually in arrears on January 15th and July 15th 
of each year and are unsubordinated except with respect to the Company’s debt outstanding under its Revolving 
Credit Facility and Term Loan.  The Company may not redeem the Notes at any time prior to maturity.  Pursuant 
to the provisions of ASC Topic No. 470-10, the Company classified the Notes as a long-term liability based on the 
Company’s intent and ability to refinance the Notes using the proceeds from the Revolving Credit Facility. 

In  June  2010,  the  Company  purchased  $50.9  million  principal  amount  of  the  Notes  in  privately  negotiated 
transactions for $51.0 million, reducing the aggregate principal amount to $24.1 million.   

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Dividends 
In February 2009, the Company suspended paying cash dividends on its outstanding common shares.  In March 2011, 
the  Company  determined  that  it  will  resume  paying  cash  dividends  on  its  outstanding  shares  of  common  stock.   On 
March 4, 2011, the Board of Directors declared a quarterly dividend of $0.025 per share payable on May 16, 2011, to 
shareholders of record on May 2, 2011. 

Operating activities 
Cash provided by operating activities was $30.1 million in 2010 compared to $64.0 million in 2009.  In 2009, operating 
cash  flows  reflected  reductions  in  working  capital  principally  from  planned  inventory  reductions  as  compared  to  a 
lower level of inventory reductions in 2010.  The decrease was also attributable to an increase in receivables which was 
offset by an increase in accounts payable and accrued expenses, as a result of higher sales volumes in the fourth quarter 
of 2010 as compared to 2009.  In addition, in 2009, the Company received an income tax refund of $11.3 million.   This 
reduction was partially offset by the significant increase in net income in 2010. 

Investing activities 
Cash used in investing activities was $2.8 million in 2010 compared to $1.9 million in 2009. The increase in investing 
activities relates to equipment purchases in 2010 principally for the Company’s distribution centers.  The Company’s 
2011 planned capital expenditures are estimated not to exceed $4.0 million. 

Financing activities 
Cash  used  in  financing  activities  was  $24.6  million  in  2010  compared  to  $64.8  million  in  2009.    In  2010,  net 
repayments of the Company’s borrowings were $21.5 million compared to $64.7 million in 2009.  In June 2010, the 
Company repaid in full its prior revolving credit facility and repurchased $50.9 million principal amount of the Notes 
for $51.0 million.  The sources of funds to repay these borrowings were drawings on the Revolving Credit Facility and 
the  Term  Loan.    As  discussed  above  in  Operating  Activities,  the  Company  generated  significant  cash  flows  in  2009 
from its inventory reduction plan and income tax refund.  These cash flows were used to repay indebtedness.   

Contractual obligations  
As of December 31, 2010, the Company’s contractual obligations were as follows (in thousands): 

Payment due by period 

Operating leases 
Long-term debt  
Interest on long-term debt 
Minimum royalty payments 
Post retirement benefits 
Capitalized leases 
Total 

Less 
than 
1 year 

Total 

  $       107,069    $   12,698 
24,100 
5,110 
5,320 
144 
94 
  $   47,466 

 74,100 
20,707 
14,510 
3,343 
94 
  $      219,823 

1-3 years 

3-5 years 
   $   25,611    $   25,372 
 50,000 
6,523 
692 
232 
― 
  $   82,819 

― 
9,074 
6,022 
266 
― 
  $   40,973 

  More 
than 
5 years 
  $    43,388 
― 
― 
2,476 
2,701 
― 
  $    48,565 

Item 7A. Quantitative and Qualitative Disclosures About Market Risk 

Market risk represents the risk of loss that may impact the consolidated financial position, results of operations or cash 
flows of the Company.  The Company is exposed to market risk associated with changes in interest rates and foreign 
currency exchange rates.  The Company’s Revolving Credit Facility bears interest at variable rates and, therefore, the 
Company  is  subject  to  increases  and  decreases  in  interest  expense  resulting  from  fluctuations  in  interest  rates.    The 
Company had entered into interest rate swap agreements with an aggregate notional amount of $10.0 million and had 
interest rate collar agreements with an aggregate notional amount of $40.2 million to manage interest rate exposure in 
connection  with  these  variable  interest  rate  borrowings.    The  Company  has  foreign  operations  through  its  equity 
investment in Grupo Vasconia, S.A.B. which has operations in Mexico; therefore, the Company is subject to increases 
and decreases in its investment resulting from the impact of fluctuations in foreign currency exchange rates on equity 
income.  There have been no changes in interest rates or foreign currency exchange rates that would have a material 
impact on  the consolidated financial position, results of operations or cash flows of the Company for the  year  ended 
December 31, 2010. 

25 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 8. Financial Statements and Supplementary Data  

The Company’s Consolidated Financial Statements as of and for the year ended December 31, 2010 in Item 15 
commencing on page F-1 are incorporated herein by reference. 

The following table sets forth certain unaudited consolidated quarterly statement of operations data for the eight 
quarters ended December 31, 2010. This information is unaudited, but in the opinion of management, it has been 
prepared substantially on the same basis as the audited consolidated financial statements appearing elsewhere in 
this Annual Report on Form 10-K and all necessary adjustments, consisting only of normal recurring adjustments, 
have been included in the amounts stated below to present fairly the unaudited consolidated quarterly results of 
operations.  The  consolidated  quarterly  data  should  be  read  in  conjunction  with  the  Company’s  audited 
consolidated financial statements and the notes to such statements appearing elsewhere in this Annual Report. The 
results  of  operations  for  any  quarter  are  not  necessarily  indicative  of  the  results  of  operations  for  any  future 
period:   

Net sales 
Gross profit 
Income from operations 
Income (loss) before extraordinary item 
Extraordinary item, net of taxes 
Net income (loss) 
Basic income (loss) per common share before extraordinary 

item 

Basic income per common share of extraordinary item 
Basic income (loss) per common share 
Diluted income (loss) per common share before extraordinary 

item 

Diluted income per common share of extraordinary item 
Diluted income (loss) per common share  

Net sales 
Gross profit 
Income (loss) from operations 
Net income (loss) 
Basic income (loss) per common share 
Diluted income (loss) per common share 

Notes: 

Year ended December 31, 2010 

First 
quarter 

Second 
quarter(1) 

Third 
quarter 

Fourth 
quarter (2) 

(in thousands, except per share data) 
$      88,736  $          86,889  $       124,918  $      142,628 
         54,510 
           33,947 
        34,784 
          14,505 
          2,527 
             2,522 
          11,451 
             729                  (981) 
            2,477 
                ― 
             ― 
          13,928 
             729                  (981) 

           46,156 
           10,229 
             6,585 
               ― 
             6,585 

            0.06                  (0.08) 
              ― 
                  ― 
            0.06                  (0.08) 

               0.55                   0.96 
                 ― 
              0.20 
               0.55                   1.16 

            0.06                  (0.08) 
              ― 
                   ― 
            0.06                  (0.08) 

               0.52                   0.87 
                 ― 
              0.20 
               0.52                   1.07 

Year ended December 31, 2009 

First 
quarter(3) 

Second 
quarter(3) 

Third 
quarter(3) 

Fourth 
quarter(3) 

(in thousands, except per share data) 

$     90,214  $         85,334 
         32,228 
      32,066 
           1,434 
       (3,373) 
           (1,253) 
       (5,959) 
         (0.50)                  (0.10) 
         (0.50)                  (0.10) 

       41,644 
         7,599 
         4,879 

$      111,422  $    128,070 
       51,263 
      9,949  
       5,048  
             0.41                  0.42  
             0.40                  0.41  

(1) The Company recognized a loss on the early retirement of debt of $764,000 in the second quarter of 2010. 
(2) The Company recognized an extraordinary gain of $2.5 million during the fourth quarter of 2010. 
(3) The Company recognized restructuring and fixed asset impairment expenses of $824,000, $(663,000), $671,000 and $1.8 million    

in the first, second, third and fourth quarters of 2009, respectively. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None  

Item 9A.  Controls and Procedures 

(a) 

(b) 

Evaluation of Disclosure Controls and Procedures 
The Chief Executive Officer and the Chief Financial Officer of the Company  (its principal executive officer 
and  principal  financial  and accounting  officer,  respectively)  have  concluded,  based on  their  evaluation  as  of 
December  31,  2010,  that  the  Company’s  controls  and  procedures  are  effective  to  ensure  that  information 
required to be disclosed by the Company in the reports filed by it under the Securities and Exchange Act of 
1934,  as  amended  (the  “Exchange  Act”),  is  recorded,  processed,  summarized  and  reported  within  the  time 
periods  specified  in  the  Securities  and  Exchange  Commission’s  rules  and  forms,  and  include  controls  and 
procedures  designed  to  ensure  that  information  required  to  be  disclosed  by  the  Company  in  such  reports  is 
accumulated  and  communicated  to  the  Company’s  management,  including  the  Chief  Executive  Officer  and 
Chief  Financial  Officer  of  the  Company,  as  appropriate,  to  allow  timely  decisions  regarding  required 
disclosure. 
Changes in Internal Controls 
There  were  no  changes  in  the  Company’s  internal  control  over  financial  reporting  that  occurred  during  the 
Company’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, 
the Company’s internal control over financial reporting. 

Management’s Report on Internal Control over Financial Reporting 
Management of the Company is responsible for establishing and maintaining effective internal control over financial 
reporting,  and  for  performing  an  assessment  of  the  effectiveness  of  internal  control  over  financial  reporting  as  of 
December  31,  2010.    Internal  control  over  financial  reporting  is  defined  in  Rule  13a-15(f)  or  15d-15(f)  promulgated 
under the Exchange Act as a process designed by, or under the supervision of, the Company’s principle executive and 
principal  financial  officers  and  effected  by  the  Company’s  Board  of  Directors,  management  and  other  personnel,  to 
provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements 
for external purposes in accordance with U.S. generally accepted accounting principles. 

Internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of 
records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the 
Company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  the  preparation  of 
financial  statements  in  accordance  with  U.S.  generally  accepted  accounting  principles,  and  that  receipts  and 
expenditures of the Company are being made only in accordance with authorizations of management and directors of 
the  Company;  and  (3)  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized 
acquisition, use or disposition of the Company's assets that could have a material effect on the financial statements.  

All  internal  control  systems,  no  matter  how  well  designed,  have  inherent  limitations.  Because  of  the  inherent 
limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Projections  of  any 
evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate  because  of 
changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Accordingly, even 
those  systems  determined  to  be  effective  can  provide  only  reasonable  assurance  with  respect  to  financial  statement 
preparation and presentation.  

Management performed an assessment of the effectiveness of the Company’s internal control over financial reporting 
as  of  December  31,  2010  using  the  criteria  set  forth  in  the  Internal  Control-Integrated  Framework  issued  by  the 
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission.  Based  on  this  assessment,  management  has 
determined that the Company’s internal control over financial reporting as of December 31, 2010 is effective.  

The effectiveness of the Company’s internal control over financial reporting as of December 31, 2010 has been audited 
by Ernst & Young LLP, an independent registered public accounting firm, as stated in their report. 

27 

 
 
Report of Independent Registered Public Accounting Firm  

To the Board of Directors and Stockholders of Lifetime Brands, Inc.  

We have audited Lifetime Brands Inc.’s internal control over financial reporting as of December 31, 2010, based 
on  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring 
Organizations  of  the  Treadway  Commission  (the  COSO  criteria).  Lifetime  Brands  Inc.’s  management  is 
responsible  for  maintaining  effective  internal  control  over  financial  reporting,  and  for  its  assessment  of  the 
effectiveness  of  internal  control  over  financial  reporting  included in  the  accompanying  Management  Report  on 
Internal Control over Financial Reporting.  Our responsibility is to express an opinion on the company’s internal 
control over financial reporting based on our audit. 

We  conducted  our  audit  in  accordance  with the standards of the  Public  Company  Accounting  Oversight  Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness  exists,  testing  and  evaluating  the  design  and  operating  effectiveness  of  internal  control  based  on  the 
assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe 
that our audit provides a reasonable basis for our opinion. 

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes  those  policies  and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or  disposition  of  the 
company’s assets that could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements.  Also, projections of any evaluation of effectiveness to future periods are subject to the risk that 
controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the 
policies or procedures may deteriorate. 

In our opinion, Lifetime Brands, Inc. maintained, in all material respects, effective internal control over financial 
reporting as of December 31, 2010 based on the COSO criteria. 

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United States), the consolidated balance sheets of Lifetime Brands, Inc. as of December 31, 2010 and 2009, and 
the related consolidated statements of operations, stockholders’ equity, and cash flows for each of the three years 
in the period ended December 31, 2010 of Lifetime Brands, Inc. and our report dated March 11, 2011 expressed 
an unqualified opinion thereon. 

/s/ ERNST & YOUNG LLP 

Jericho, New York 
March 11, 2011 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9B. Other Information 

Not applicable 

PART III 

Items 10, 11, 12, 13 and 14 
The information required under these items is contained in the Company’s 2011 Proxy Statement, which will be 
filed with the Securities and Exchange Commission within 120 days after the close of the Company’s fiscal year 
covered by this Annual Report on Form 10-K and is herein incorporated by reference.  

29 

 
 
 
 
 
 
 
PART IV 

Item 15. Exhibits, Financial Statement Schedules  
(a)  See Financial Statements and Financial Statement Schedule on page F-1.  
(b) 

  Exhibits*:   

Exhibit 
No.    Description 
3.1 

Second  Restated  Certificate  of  Incorporation  of  the  Company  (incorporated  by  reference  to  the 
Registrant’s Annual Report on Form 10-K for the year ended December 31, 2005)**  

3.2 

4.1 

10.1 

10.2 

10.3 

10.4 

Amended  and  Restated  By-Laws  of  the  Company  (incorporated  by  reference  to  the  Registrant’s  Form    
8-K dated November 1, 2007)**  

Indenture  dated  as  of  June  27,  2006,  Lifetime  Brands,  Inc.  as  issuer,  and  HSBC  Bank  USA,  National 
Association as trustee, $75,000,000 4.75% Convertible Senior Notes due 2011 (incorporated by reference 
to the Registrant’s registration statement No. 333-137575 on Form S-3)** 

License agreement dated December 14, 1989 between the Company and Farberware, Inc. (incorporated 
by reference to the Registrant’s registration statement No. 33-40154 on Form S-1)**  

Evan  Miller  employment  agreement  dated  July  1,  2003  (incorporated  by  reference  to  the  Registrant’s 
Form 10-Q dated September 30, 2003)**  

Employment  agreement  dated  May  2,  2006  between  Lifetime  Brands,  Inc.  and  Jeffrey  Siegel 
(incorporated by reference to the Registrant’s Form 8-K dated May 2, 2006)** 

Lease agreement dated as of May 10, 2006 between AG Metropolitan Endo, L.L.C and Lifetime Brands, 
Inc.  for  the  property  located  at  1000  Stewart  Avenue  in  Garden  City,  New  York  (incorporated  by 
reference to the Registrant’s Form 8-K dated May 10, 2006)**  

10.5  Amended 2000 Long-Term Incentive Plan (incorporated by reference to the Registrant’s Form 8-K dated 

June 8, 2006)** 

10.6  Amended 2000 Incentive Bonus Compensation Plan (incorporated by reference to the Registrant’s Form 

8-K dated June 8, 2006)** 

10.7 

10.8 

10.9 

First  Amendment  to  the  Lease  Agreement  dated  as  of  May  10,  2006  between  AG  Metropolitan  Endo, 
L.L.C and Lifetime Brands, Inc. for the property located at 1000 Stewart Avenue in Garden City, New 
York (incorporated by reference to the Registrant’s Form 10-Q dated September 30, 2006)** 

Employment  agreement  dated  June  28,  2007  between  Lifetime  Brands,  Inc.  and  Laurence  Winoker 
(incorporated by reference to the Registrant’s Form 8-K dated July 3, 2007)** 

Shares Subscription Agreement by and among Lifetime Brands, Inc., Ekco, S.A.B. and Mr. José Ramón 
Elizondo Anaya and Mr. Miguel Ángel Huerta Pando, dated as of June 8, 2007 (incorporated by reference 
to the Registrant’s Form 8-K dated June 11, 2007)** 

30 

 
 
 
 
10.10  Lease  Agreement  between  Granite  Sierra  Park  LP  and  Lifetime  Brands,  Inc.  dated  June  29,  2007 

(incorporated by reference to the Registrant’s Form 8-K dated June 29, 2007)** 

10.11  Evan Miller Amendment of Employment Agreement dated June 29, 2007 (incorporated by reference to 

the Registrant’s Form 8-K dated June 29, 2007)** 

10.12  Amendment No.1 dated September 5, 2007 to the Shares Subscription Agreement by and among Lifetime 
Brands, Inc., Ekco, S.A.B. and Mr. José Ramón Elizondo Anaya and Mr. Miguel Ángel Huerta Pando, 
dated as of June 8, 2007 (incorporated by reference to the Registrant’s Annual Report on Form 10-K for 
the year ended December 31, 2008)** 

10.13  Amendment  to  the  Lifetime  Brands,  Inc.  2000  Long-Term  Incentive  Plan  dated  November  1,  2007 

(incorporated by reference to the Registrant’s Form 8-K dated November 1, 2007)** 

10.14  Amendment No. 2 to Second Amended and Restated Credit Agreement by and among Lifetime Brands, 
Inc.,  Lenders  party  hereto,  Citibank,  N.A.  and  Wachovia  Bank,  National  Association,  as  Co-
Documentation  Agents,  JP  Morgan  Chase  Bank,  N.A.,  as  Syndication  Agent,  and  HSBC  Bank  USA, 
National Association, as Administrative Agent (incorporated by reference to the Registrant’s Form 8-K/A 
dated April 17, 2008)** 

10.15  Asset  Purchase  Agreement  between  Mikasa,  Inc.  and  Lifetime  Brands,  Inc.  dated  June,  6  2008 

(incorporated by reference to the Registrant’s Form 10-Q dated June 30, 2008)** 

10.16  Amendment  No.  2  dated  September  25,  2008  to  the  Shares  Subscription  Agreement  by  and  among 
Lifetime Brands, Inc., Ekco, S.A.B. and Mr. José Ramón Elizondo Anaya and Mr. Miguel Ángel Huerta 
Pando, dated as of June 8, 2007 (incorporated by reference to the Registrant’s Annual Report on Form 10-
K for the year ended December 31, 2008)** 

10.17  Amendment  to  the  Company’s  Second  Amended  and  Restated  Credit  Agreement,  Amendment  No.  3, 
dated September 29, 2008  (incorporated by reference to the Registrant’s Form 8-K dated September 29, 
2008)** 

10.18  Forbearance Agreement and Amendment No. 4, dated as of February 12, 2009, by and among Lifetime 
Brands, Inc., the several financial institutions party hereto and HSBC Bank USA, National Association, 
as Administrative Agent for the Lenders (incorporated by reference to the Registrant’s Form 8-K dated 
February 12, 2009)** 

10.19  Amendment to Forbearance Agreement and Amendment No. 4, dated as of March 6, 2009, by and among 
Lifetime  Brands,  Inc.,  the  several  financial  institutions  party  hereto  and  HSBC  Bank  USA,  National 
Association, as Administrative Agent for the Lenders (incorporated by reference to the Registrant’s Form 
8-K dated March 6, 2009)** 

10.20  Waiver and Amendment No. 5 to Second Amended and Restated Credit Agreement, dated as of March 
31, 2009, by and among Lifetime Brands, Inc., the several financial institutions party hereto and HSBC 
Bank USA, National Association, as Administrative Agent for the Lenders (incorporated by reference to 
the Registrant’s Annual Report on Form 10-K for the year ended December 31, 2008)** 

10.21  Amendment  of  the  Lifetime  Brands,  Inc.  2000  Long-Term  Incentive  Plan  dated  June  11,  2009 

(incorporated by reference to the Registrant’s Form 8-K dated June 11, 2009)** 

10.22  Amended and Restated Employment Agreement, dated August 10, 2009 by and between Lifetime Brands, 
Inc.  and  Ronald  Shiftan  (incorporated  by  reference  to  the  Registrant’s  Form  8-K  dated  August  10, 
2009)** 

10.23  Amendment  of  Employment  Agreement,  dated  August  10,  2009  by  and  between  Lifetime  Brands,  Inc. 

and Jeffrey Siegel (incorporated by reference to the Registrant’s Form 8-K dated August 10, 2009)** 

31 

 
 
10.24  Waiver  to  the  Second  Amended and  Restated  Credit  Agreement,  dated as of  October  13,  2009,  by  and 
among  Lifetime  Brands,  Inc.,  the  several  financial  institutions  party  hereto  and  HSBC  Bank  USA, 
National Association, as Administrative Agent and Co-Collateral Agent for the Lenders (incorporated by 
reference to the Registrant’s Form 8-K dated October 13, 2009)** 

10.25  Amendment No. 6 to Second Amended and Restated Credit Agreement, dated as of October 30, 2009, by 
and  among  Lifetime  Brands,  Inc.,  the  several  financial  institutions  party  hereto and  HSBC  Bank  USA, 
National  Association,  as  Administrative  Agent  for  the  Lenders  (incorporated  by  reference  to  the 
Registrant’s Form 8-K dated October 30, 2009)** 

10.26  Termination of Lease and Sublease Agreement dated December 1, 2009 by and between Crispus Attucks 
Association  of  York,  Pennsylvania,  Inc.  and  Lifetime  Brands,  Inc.  (incorporated  by  reference  to  the 
Registrant’s Form 8-K dated December 1, 2009)** 

10.27  Amendment No. 7 to Second Amended and Restated Credit Agreement by and among Lifetime Brands, 
Inc.,  Lenders  party  hereto,  Citibank,  N.A.  and  Wachovia  Bank,  National  Association,  as  Co-
Documentation  Agents,  JP  Morgan  Chase  Bank,  N.A.,  as  Syndication  Agent,  and  HSBC  Bank  USA, 
National Association, as Administrative Agent (incorporated by reference to the Registrant’s Form 8-K 
dated February 12, 2010)** 

10.28  Amendment  to  Employment  Agreement,  dated  March  8,  2010,  between  Lifetime  Brands,  Inc.  and 

Laurence Winoker (incorporated by reference to the Registrant’s Form 8-K dated March 10)** 

10.29  Amended  and  Restated  Executive  Employment  Agreement,  dated  March  8,  2010,  between  Lifetime 
Brands,  Inc.  and  Craig  Phillips  (incorporated  by  reference  to  the  Registrant’s  Form  8-K  dated  March 
10)** 

10.30  Credit Agreement, dated as of June 9, 2010, among Lifetime Brands, Inc., JPMorgan Chase Bank, N.A., 
as administrative agent and a co-collateral agent, and HSBC Business Credit (USA) Inc., as syndication 
agent  and  a  co-collateral  agent,  with  exhibits  (incorporated  by  reference  to  the  Registrant’s  Form  8-K 
dated June 15, 2010)** 

10.31  Second  Lien  Credit  Agreement,  dated  as  of  June  9,  2010,  among  Lifetime  Brands,  Inc.  and  Citibank, 
N.A.,  as  administrative  agent  and  collateral  agent,  with  exhibits  (incorporated  by  reference  to  the 
Registrant’s Form 8-K dated June 15, 2010)** 

10.32  Second  Amendment  of  Employment  Agreement,  dated  November  9,  2010,  by  and  between  Lifetime 

Brands, Inc. and Jeffrey Siegel*** 

10.33  Amendment  of  Amended  and  Restated  Employment  Agreement,  dated  November  9,  2010,  by  and 

between Lifetime Brands, Inc. and Ronald Shiftan*** 

10.34  Amendment  No.  1  to  the  Second  Lien  Credit  Agreement,  dated  as  of  March  9,  2011,  among  Lifetime 

Brands, Inc. and Citibank, N.A., as administrative agent and collateral agent***   

14.1  Code of Conduct dated March 25, 2004, as amended on June 7, 2007 (incorporated by reference to the 

Registrant’s Form 8-K dated June 7, 2007)** 

18.1 

Letter from Ernst & Young LLP stating an acceptable change in accounting method for the impairment of  
goodwill dated October 28, 2008 (incorporated by reference to the Registrant’s Form 10-Q dated 
September, 30 2008)** 

21.1 

Subsidiaries of the registrant*** 

23.1  Consent of Ernst & Young LLP*** 

31.1   Certification by Jeffrey Siegel, Chief Executive Officer and President, pursuant to Rule 13a-14(a) or Rule 
15d-14(a)  of  the  Securities  and  Exchange  Act  of  1934,  as  adopted  pursuant  to  Section  302  of  the 
Sarbanes-Oxley Act of 2002*** 

32 

 
 
31.2    Certification  by  Laurence  Winoker,  Senior  Vice  President  –  Finance,  Treasurer  and  Chief  Financial 
Officer,  pursuant  to  Rule  13a-14(a)  or  Rule  15d-14(a)  of  the  Securities  and  Exchange  Act  of  1934,  as 
adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002*** 

32.1     Certification  by  Jeffrey  Siegel,  Chief  Executive  Officer  and  President,  and  Laurence  Winoker,  Senior 
Vice President – Finance, Treasurer and Chief Financial Officer, pursuant to 18 U.S.C. Section 1350, as 
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002**** 

99.1  Grupo Vasconia, S.A.B. (formerly Ekco, S.A.B.), Report of Independent Registered Accounting Firm *** 

Notes to exhibits: 

*           The Company will furnish a copy of any of the exhibits listed above upon payment of $5.00 per exhibit to cover the cost 

of the Company furnishing the exhibit. 

      Incorporated by reference. 

** 
***        Filed herewith. 
****      This exhibit is being “furnished” pursuant to Item 601(b)(32) of SEC Regulation S-K and is not deemed “filed” with the 
Securities  and  Exchange  Commission  and  is  not  incorporated  by  reference  in  any  filing  of  the  Company  under  the 
Securities Act of 1933 or the Securities Exchange Act of 1934. 

(c)  Financial Statement Schedules — the response to this portion of Item 15 is submitted as a separate section 

of this report. 

33 

 
 
 
 
 
 
SIGNATURES 
Pursuant to  the  requirements  of  Section  13  or  15(d)  of  the  Securities  Exchange Act  of 1934, the registrant  has 
duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

Lifetime Brands, Inc. 

/s/ Jeffrey Siegel                                
Jeffrey Siegel 
Chairman of the Board of Directors, 
Chief Executive Officer, President  

             and Director 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the 
following persons on behalf of the registrant and in the capacities and on the dates indicated. 

Signature 

Title 

             Date 

/s/ Jeffrey Siegel           
Jeffrey Siegel  

Chairman of the Board of Directors, 
Chief Executive Officer, President                                                                         
and Director             

March 11, 2011 

/s/ Ronald Shiftan           
Ronald Shiftan                            Chief Operating Officer  and Director 

Vice Chairman of the Board of Directors, 

March 11, 2011                                                     

/s/ Laurence Winoker 
Laurence Winoker 

Senior Vice President – Finance, 
Treasurer and Chief Financial Officer 
(Principal Financial and Accounting Officer)  

March 11, 2011                                                     

/s/ Craig Phillips             
Craig Phillips 

Senior Vice-President – Distribution 
and Director 

March 11, 2011                                                     

/s/ David Dangoor           
David Dangoor  

/s/ Michael Jeary             
Michael Jeary 

/s/ John Koegel               
John Koegel 

/s/ Cherrie Nanninga       
Cherrie Nanninga  

/s/ William Westerfield   
William Westerfield 

Director 

Director 

Director 

Director 

             March 11, 2011                                                     

             March 11, 2011                                                     

March 11, 2011                                                     

             March 11, 2011                                                     

Director                                                                 March 11, 2011                                                     

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
               
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
              
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
              
 
 
 
 
 
 
 
Item 15 

LIFETIME BRANDS, INC. 

LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE 

The following consolidated financial statements of Lifetime Brands, Inc. are filed as part of this report 
under Item 8 – Financial Statements and Supplementary Data.  

Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets as of December 31, 2010 and 2009   

Consolidated Statements of Operations for the Years ended  

December 31, 2010, 2009 and 2008 

Consolidated Statements of Stockholders’ Equity for the Years ended  

December 31, 2010, 2009 and 2008 

Consolidated Statements of Cash Flows for the Years ended  

December 31, 2010, 2009 and 2008 

Notes to Consolidated Financial Statements 

  F-2 

  F-3 

  F-4 

  F-5 

  F-6 

  F-7 

The following consolidated financial statement schedule of Lifetime Brands, Inc. required pursuant to 
Item 15(a) is submitted herewith: 

Schedule II – Valuation and Qualifying Accounts                                                                           S-1 

All  other  financial  schedules  are  not  required  under  the  related  instructions  or  are  inapplicable,  and 
therefore have been omitted. 

The  unaudited  supplementary  data  regarding  quarterly  results  of  operations  are  incorporated  by 
reference to the information set forth in Item 8 – Financial Statements and Supplementary Data. 

F-1 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Stockholders of Lifetime Brands, Inc.  

We have audited the accompanying consolidated balance sheets of Lifetime Brands, Inc. (the “Company”) as of 
December  31,  2010  and  2009,  and  the  related  consolidated  statements  of  operations,  stockholders’  equity,  and 
cash  flows  for  each  of the  three  years  in  the  period  ended  December  31,  2010.    Our  audits  also  included  the 
financial  statement  schedule  listed  in  the  Index  at  Item  15(a).   These  financial  statements  and  schedule  are  the 
responsibility  of  the  Company’s  management.   Our  responsibility  is  to  express  an  opinion  on  these  financial 
statements  and  schedule  based  on  our  audits.    The  financial  statements  of  Grupo  Vasconia,  S.A.B.  and 
Subsidiaries  (a  corporation  in  which  the  Company  has  a  30.21%  interest),  have  been  audited  by  other  auditors 
whose  report  has  been  furnished  to  us,  and  our  opinion  on  the  consolidated  financial  statements,  insofar  as  it 
relates to the amounts included for Grupo Vasconia, S.A.B. and Subsidiaries, is based solely on the report of the 
other auditors.  In the consolidated financial statements, the Company’s investment in Grupo Vasconia, S.A.B. and 
Subsidiaries is stated at $24.1 million at December 31, 2010 and the Company’s equity in the net income of Grupo 
Vasconia, S.A.B. and Subsidiaries is stated at $2.7 million for the year then ended. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the 
accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall 
financial statement presentation. We believe that our audits and the report of other auditors provide a reasonable 
basis for our opinion. 

In  our  opinion,  based  on  our  audits  and  the  report  of  other  auditors,  the  financial  statements  referred to  above 
present fairly, in all material respects, the consolidated financial position of Lifetime Brands, Inc. at December 31, 
2010 and 2009, and the consolidated results of its operations and its cash flows for each of the three years in the 
period ended December 31, 2010, in conformity with U.S. generally accepted accounting principles.  Also, in our 
opinion,  the  related  financial  statement  schedule,  when  considered  in  relation  to  the  basic  financial  statements 
taken as a whole, presents fairly in all material respects the information set forth therein. 

As discussed in Notes A and E to the consolidated financial statements, the Company adopted the provisions of 
the  Financial  Accounting  Standards  Board  Accounting  Standards  Codification  Topic  No.  470-20,  Debt  with 
Conversion and Other Options, effective January 1, 2009.  

We  also  have  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United States), Lifetime Brands, Inc.’s internal control over financial reporting as of December 31, 2010, based 
on  criteria  established  in  Internal  Control  –  Integrated  Framework  issued  by  the  Committee  of  Sponsoring 
Organizations  of  the  Treadway  Commission  and  our  report  dated  March  11,  2011  expressed  an  unqualified 
opinion thereon. 

Jericho, New York 
March 11, 2011 

/s/ ERNST & YOUNG LLP 

F-2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
CONSOLIDATED BALANCE SHEETS 
 (in thousands-except share data) 

ASSETS 
CURRENT ASSETS 

Cash and cash equivalents 
Accounts receivable, less allowances of $12,611 at 2010 

$           3,351 

  $                682          

December 31, 

2010 

2009 

and $16,557 at 2009  

Inventory (Note M)  

  Deferred income taxes (Note I) 

Prepaid expenses and other current assets    

TOTAL CURRENT ASSETS 

PROPERTY AND EQUIPMENT, net (Note M) 
INTANGIBLE ASSETS, net (Note D) 
INVESTMENT IN GRUPO VASCONIA, S.A.B. (Note C) 
OTHER ASSETS 
                       TOTAL ASSETS 

LIABILITIES AND STOCKHOLDERS’ EQUITY 
CURRENT LIABILITIES 

Revolving Credit Facility (Note E) 
Accounts payable  
Accrued expenses (Note M) 

        Deferred income tax liabilities (Note I) 
        Income taxes payable (Note I) 

TOTAL CURRENT LIABILITIES 

72,795 
99,935 
1,124 
5,048 
182,253 

61,552 
103,931 
― 
7,685 
173,850 

36,093 
30,818 
24,068 
4,354 
$       277,586 

41,623 
37,641 
20,338 
3,271 
  $         276,723 

$           4,100   
19,414 
31,962 
― 
5,036 
60,512 

  $           24,601  
21,895 
29,827 
207 
680 
  77,210 

DEFERRED RENT & OTHER LONG-TERM LIABILITIES (Note M) 
DEFERRED INCOME TAXES (Note I) 
REVOLVING CREDIT FACILITY (Note E) 
TERM LOAN (Note E) 
4.75% CONVERTIBLE SENIOR NOTES (Note E) 

14,482 
1,429 
10,000 
40,000 
23,557 

20,527 
4,447 
― 
― 
70,527 

STOCKHOLDERS’ EQUITY 

  Preferred stock, $.01 par value, shares authorized: 100 shares of Series    
A and 2,000,000 shares of Series B; none issued and outstanding 

        Common stock, $.01 par value, shares authorized: 25,000,000; shares 
            issued and outstanding: 12,064,543 in 2010 and 12,015,273 in 2009 

Paid-in capital 
Retained earnings (accumulated deficit) 
Accumulated other comprehensive (loss) 

              TOTAL STOCKHOLDERS’ EQUITY 

― 

                      ― 

121 
131,350 
            1,312 
            (5,177) 
127,606 

120 
129,655 
         (18,949) 
           (6,814) 
104,012 

                   TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY  $       277,586 

  $         276,723 

See notes to consolidated financial statements. 

F-3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
CONSOLIDATED STATEMENTS OF OPERATIONS 
(in thousands – except per share data) 

Net sales 

Cost of sales 
Distribution expenses 
Selling, general and administrative expenses 
Goodwill and intangible asset impairment (Note D) 
Restructuring expenses (Note B) 

Year ended December 31, 
2009 

2010 

2008 

$        443,171 

  $       415,040 

  $      487,935 

         273,774 
           44,570 
           95,044 
                   ― 
                   ― 

        257,839 
          43,329 
         95,647 
                 ― 
          2,616 

303,535 
57,695 
131,226 
29,400 
17,992 

Income (loss) from operations 

          29,783 

        15,609 

        (51,913) 

Interest expense (Note E & F) 
Loss on early retirement of debt (Note E) 

            (9,351) 
               (764) 

       (13,185) 
                ― 

        (11,577) 
                  ― 

Income (loss) before income taxes, equity in earnings 
 of Grupo Vasconia, S.A.B. and extraordinary item 

Income tax benefit (provision) (Note I) 
Equity in earnings of Grupo Vasconia, S.A.B.,  
  net of taxes (Note C) 

Income (loss) before extraordinary item 
Extraordinary item, net of taxes (Note D) 

          19,668 

         2,424 

        (63,490) 

           (4,602) 

         (1,880) 

          14,249 

          2,718 

         2,171 

           1,486 

$         17,784 
           2,477 

  $          2,715      $      (47,755)   

                ― 

                ― 

NET INCOME (LOSS) 

$         20,261 

  $          2,715      $      (47,755)   

Basic income (loss) per common share before extraordinary 

item (Note H) 

Basic income per common share of extraordinary item (Note H) 

BASIC INCOME (LOSS) PER COMMON SHARE  

(NOTE H) 

$            1.48 
            0.20 

  $          0.23            

  $          (3.99)           

                ― 

                ― 

$            1.68 

  $          0.23            

  $          (3.99)           

Diluted income (loss) per common share before extraordinary  

item (Note H) 

$            1.44             

  $          0.22         $          (3.99)      

Diluted income per common share of extraordinary item (Note H) 

           0.20 

                ― 

                ― 

DILUTED INCOME (LOSS) PER COMMON SHARE  

(NOTE H) 

$            1.64 

  $          0.22         $          (3.99)      

See notes to consolidated financial statements. 

F-4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
(in thousands) 

Common stock 
Shares       Amount 

Paid-in 
capital 

Retained 
earnings 
(accumulated 
deficit) 

Accumulated 
other 
comprehensive 
(loss) 

Total 

BALANCE AT DECEMBER 31, 2007  

11,964  $       120  $   121,857  $           31,250  $                (125)  $ 153,102 

Comprehensive (loss): 
    Net loss  

Grupo Vasconia, S.A.B. translation 

adjustment (Note C) 

Derivative fair value adjustment (Note F) 

Total comprehensive (loss) 
Tax benefit on exercise of stock options 
Stock option expense (Note G) 
Exercise of stock options 
Shares issued to directors 
Tax valuation allowance 
Dividends 

2 
24 

           (47,755) 

7 
2,800 
10 
57 
2,766 

            (2,766) 
            (2,244) 

(6,587) 
(1,881) 

  (47,755) 

 (6,587) 
 (1,881) 
 (56,223) 
7 
2,800 
10 
57 
― 
(2,244) 

BALANCE AT DECEMBER 31, 2008 

11,990 

120 

127,497 

          (21,515) 

     (8,593) 

    97,509 

Comprehensive income: 

 Net income  
Grupo Vasconia, S.A.B. translation 

adjustment (Note C) 

Derivative hedge de-designation (Note F) 
Derivative fair value adjustment (Note F) 

Total comprehensive income 

Stock option expense (Note G) 
Exercise of stock options 
Retirement of shares (Note G) 

            2,715  

                 456 
               780 
               543 

46 
(21) 

2,099 
59 

              (149) 

    2,715  

     456  
     780 
     543 
     4,494   
      2,099 
           59 
       (149) 

BALANCE AT DECEMBER 31, 2009 

12,015 

       120 

    129,655 

           (18,949) 

              (6,814) 

    104,012 

Comprehensive income: 

 Net income  
Grupo Vasconia, S.A.B. translation 

adjustment (Note C) 

Derivative hedge de-designation (Note F) 
Derivative fair value adjustment (Note F) 
Interest rate swap termination (Note F) 

Total comprehensive income 

Convertible Senior Note repurchase (Note E) 
Tax effect on Convertible Senior Note 

repurchase   

Shares issued to directors 
Stock compensation expense (Note G) 
Tax benefit on exercise of stock options 
Exercise of stock options 

           20,261 

             1,088 
                  342 
               57 
             150 

     20,261 

     1,088 
       342 
         57 
       150 
21,898 
    (2,366) 

          836 
150 
     2,778 
       124 
   174 

       (2,366) 

          836 
150 
 2,778 
124 
          173 

10 

40 

          1 

BALANCE AT DECEMBER 31, 2010 

12,065  $     121 

$   131,350  $            1,312  $            (5,177)  $  127,606 

See notes to consolidated financial statements.   

F-5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
             
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(in thousands) 

   OPERATING ACTIVITIES 

Net income (loss) 
Adjustments to reconcile net income (loss) to net cash provided by 

   operating activities: 
Extraordinary gain 

   Provision for doubtful accounts 
   Depreciation and amortization 
   Amortization of debt discount 
   Deferred rent 
   Deferred income taxes 

Stock compensation expense 
Undistributed earnings of Grupo Vasconia, S.A.B. 
Goodwill and intangible asset impairment 
Fixed asset impairment 
Loss on early retirement of debt 

     Changes in operating assets and liabilities (excluding the effects of           

business acquisitions) 

Accounts receivable 
Inventory 
Prepaid expenses, other current assets and other assets 
Accounts payable, accrued expenses and other liabilities 
Income taxes receivable 
Income taxes payable 

 NET CASH PROVIDED BY OPERATING ACTIVITIES          

   INVESTING ACTIVITIES 

Purchases of property and equipment 
Business acquisitions 
Net proceeds from sale of property 

Year ended December 31, 
2009 

2010 

2008 

$         20,261    

$             2,715   

$     (47,755) 

(2,477) 
              376   
  9,810   
1,802   
306   
          (2,691)  
2,928   
          (2,321)  
―   
―   
764   

                 ―   
                 (420) 
            11,472   
              2,663   
             673   
                 734   
              2,099   
             (1,953)  
                   ―   
               789   
                 ―   

             ― 
 1,458 
 10,782 
 2,435 
 1,999 
         (3,554) 
          2,857 
        (1,132) 
29,400 
3,912 
             ― 

       (11,619)  
3,996   
            3,981   
           628   
             ―   
        4,356   

           6,430   
          37,680   
                (271)  
        (10,324)   
         11,263   
              438   

      (3,990) 
        26,154 
            (908) 
       1,142 
    (11,597) 
      (4,295) 

30,100   

            63,988   

   6,908 

         (2,864)   
              ― 
              70 

             (2,344)  
                  ―   
                408   

       (8,859) 
     (16,312) 
           362 

NET CASH USED IN INVESTING ACTIVITIES 

          (2,794) 

             (1,936) 

       (24,809) 

   FINANCING ACTIVITIES 

Proceeds (repayments) of prior credit facility, net (Note E) 
Proceeds from Revolving Credit Facility, net (Note E) 
Proceeds from Term Loan (Note E) 
Repurchase of 4.75% convertible senior notes (Note E) 
Financing Costs 
Cash dividends paid 
Payment of capital lease obligations 
Proceeds from the exercise of stock options 
Excess tax benefits from exercise of stock options 

        (24,601)  
        14,100   
        40,000   
        (51,028)  
          (3,248)  
             ― 
             (158)  
              174   
              124   

            NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES                     

        (24,637)  

           (64,699)  
                  ―   
                  ―   
                  ―   
                  ―   
                  ―   
                (225)  
                   59   
                   17   
           (64,848)  

      20,600 
           ― 
           ― 
           ― 
           ― 
        (2,995) 
           (414) 
10 
6 

       17,207 

   INCREASE (DECREASE)  IN CASH AND CASH EQUIVALENTS 
   Cash and cash equivalents at beginning of year 

           2,669   
682   

             (2,796)  
             3,478   

           (694) 
          4,172 

CASH AND CASH EQUIVALENTS AT END OF YEAR 

$          3,351    

$                682      

$        3,478      

See notes to consolidated financial statements. 

F-6 

 
 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
   
   
 
 
 
   
   
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE A — SIGNIFICANT ACCOUNTING POLICIES 

Organization and business 
Lifetime Brands, Inc. (the “Company”) designs, markets and distributes a broad range of consumer products used 
in the home, including kitchenware, tabletop and home décor products and markets its products under a number of 
brand  names  and trademarks,  which  are either  owned  or licensed.  The  Company  markets  and  sells  its products 
principally  on  a  wholesale  basis  to  retailers  throughout  North  America.    The  Company  also  markets  and  sells 
certain products directly to the consumer through its Pfaltzgraff®, Mikasa®, Lifetime Sterling™ and Housewares 
Deals™ Internet websites and Pfaltzgraff® mail-order catalogs. 

In  2007  and  2008,  the  Company  discontinued  operating  retail  outlet  stores  utilizing  the  Pfaltzgraff®  and 
Farberware® names that were included in the Retail Direct segment’s results for those years.  

Principles of consolidation 
The accompanying consolidated financial statements include the accounts of the Company and its subsidiaries. All 
intercompany accounts and transactions have been eliminated in consolidation.  

Revenue recognition 
Wholesale  sales  and  Retail  Direct  sales  are  recognized  when  title  passes  to  the  customer.    Wholesale  sales  are 
recognized at shipping point and Retail Direct sales are recognized upon delivery to the customer.  Shipping and 
handling  fees  that  are  billed  to  customers  in  sales  transactions  are  included  in  net  sales  and  amounted  to  $1.9 
million, $3.5 million and $4.4 million for the years ended December 31, 2010, 2009 and 2008, respectively.  Net 
sales exclude taxes that are collected from customers and remitted to the taxing authorities. 

Distribution expenses 
Distribution expenses consist primarily of warehousing expenses, handling costs of products sold and freight-out 
expenses.    Freight-out  expenses  for  the  Wholesale  segment  amounted  to  $2.9  million,  $2.5  million  and  $3.1 
million for the years ended December 31, 2010, 2009 and 2008, respectively.  Freight-out expenses for the Retail 
Direct segment amounted to $5.3 million, $4.4 million and $5.6 million for the years ended December 31, 2010, 
2009 and 2008, respectively.  

Advertising expenses 
Advertising  expenses are  expensed  as incurred and  are  included  in  selling,  general and administrative  expenses. 
Advertising expenses were $775,000, $880,000 and $1.6 million for the years ended December 31, 2010, 2009 and 
2008, respectively. 

Accounts receivable 
The  Company  periodically  reviews  the  collectibility  of  its  accounts  receivable  and  establishes  allowances  for 
estimated losses that could result from the inability of its customers to make required payments.  A considerable 
amount of judgment is required to assess the ultimate realization of these receivables including assessing the initial 
and  on-going  creditworthiness  of  the  Company’s  customers.  The  Company  also  maintains  an  allowance  for 
anticipated customer deductions. The allowances for deductions are primarily based on contracts with customers.  
However,  in  certain  cases the  Company  does  not  have  a  formal  contract and therefore,  customer  deductions  are 
non-contractual.  To evaluate the reasonableness of non-contractual customer deductions, the Company analyzes 
currently available information and historical trends of deductions.  

F-7 

 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE A — SIGNIFICANT ACCOUNTING POLICIES (continued) 

Inventory 
Inventory  consists  principally  of  finished  goods  sourced  from  third-party  suppliers.  Inventory  also  includes 
finished  goods,  work  in  process  and  raw  materials  related  to  the  Company’s  manufacture  of  sterling  silver 
products.  Inventory  is  priced  by  the  lower  of  cost  (first-in,  first-out  basis)  or  market  method.  The  Company 
estimates the selling price of its inventory on a product by product basis based on the current selling environment 
and  considering  the  various  available  channels  of  distribution  (e.g.  wholesale: specialty  store, off-price retailers, 
etc.  or  the  Internet  and  catalog).    If  the  estimated  selling  price  is  lower  than  the  inventory’s  cost,  the  Company 
reduces the value of inventory to its net realizable value.   

Property and equipment 
Property  and  equipment  is  stated  at  cost.    Property  and  equipment,  other  than  leasehold  improvements,  is 
depreciated  using  the  straight-line  method  over  the  estimated  useful  lives  of  the  assets.    Building  and 
improvements are being depreciated over 30 years and machinery, furniture, and equipment over periods ranging 
from 3 to 10 years.  Leasehold improvements are amortized over the term of the lease or the estimated useful lives 
of the improvements, whichever is shorter. Advances paid towards the acquisition of property and equipment and 
the cost of property and equipment not ready for use before the end of the period are classified as construction in 
progress. 

Cash equivalents 
The Company considers all highly liquid instruments with a maturity of three months or less when purchased to be 
cash equivalents.  

Use of estimates 
The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires 
management to make estimates and assumptions that affect the amounts reported in the financial statements and 
accompanying  notes.  Actual  results  could  differ  from  those  estimates.    Amounts  subject  to  estimates  include 
judgments  related  to  revenue  recognition,  allowances  for  doubtful  accounts,  reserves  for  sales  returns  and 
allowances  and  customer  chargebacks,  inventory  mark-down  provisions,  impairment  of  tangible  and  intangible 
assets,  stock  option  expense,  derivative  valuation,  accruals  related  to  the  Company’s  tax  provision  and  tax 
valuation allowances. 

Concentration of credit risk 
The  Company’s  cash  and  cash  equivalents  are  potentially  subject  to  concentration  of  credit  risk.  The  Company 
maintains  cash  with  several  financial  institutions  that,  in  some  cases,  is  in  excess  of  Federal  Deposit  Insurance 
Corporation insurance limits.  

Concentrations  of  credit  risk  with  respect  to  trade  accounts  receivable  are  limited  due  to  the  large  number  of 
entities comprising the Company’s customer base and their dispersion across North America.   

During  the  years  ended  December  31,  2010,  2009  and  2008,  Wal-Mart  Stores,  Inc.  (including  Sam’s  Clubs) 
accounted  for  15%,  18%  and  20%  of  sales, respectively.    No  other  customer  accounted for  10%  or  more of the 
Company’s sales during the three years ended December 31, 2010. For the years ended December 31, 2010, 2009 
and 2008, the Company’s ten largest customers accounted for 67%, 64% and 60% of sales, respectively.   

F-8 

 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE A — SIGNIFICANT ACCOUNTING POLICIES (continued) 

Fair value measurements 
Financial  Accounting  Standards  Board  (“FASB”)  Accounting  Standards  Codification  (“ASC”)  Topic  No.  820, 
Fair Value Measurements and Disclosures, provides enhanced guidance for using fair value to measure assets and 
liabilities and establishes a common definition of fair value, provides a framework for measuring fair value under 
U.S. generally accepted accounting principles and expands disclosure requirements about fair value measurements.  
Fair  value  measurements  included  in  the  Company’s  consolidated  financial  statements  relate  to  the  Company’s 
convertible senior notes, annual intangible asset impairment test and derivatives, described in Notes A, D and F, 
respectively. 

Fair value of financial instruments 
The Company estimated that the carrying amounts of cash and cash equivalents, accounts receivable and accounts 
payable are a reasonable estimate of their fair value because of their short-term nature.  The Company estimated 
that the carrying amounts of borrowings outstanding under its revolving credit facility approximate fair value since 
such  borrowings  bear  interest  at  variable  market  rates.  The  fair  value  of  the  Company’s  $24.1  million  4.75% 
Convertible Senior Notes (the “Notes”) at December 31, 2010 was $24.0 million.  The fair value of the Company’s 
$75.0 million 4.75% Convertible Senior Notes at December 31, 2009 was $66.8 million.  The fair value was based 
on Level 2 observable inputs consisting of the most recent quoted price for the Notes obtained from the FINRA 
Trade Reporting and Compliance Engine™ system at December 31, 2010 and 2009, respectively. 

Derivatives  
The  Company  accounts  for  derivative  instruments  in  accordance  with  ASC  Topic  No.  815,  Derivatives  and 
Hedging.  ASC Topic No. 815 requires that all derivative instruments be recognized on the balance sheet at fair 
value as either an asset or a liability. Changes in the fair value of derivatives that qualify as hedges and have been 
designated as part of a hedging relationship for accounting purposes have no net impact on earnings to the extent 
the  derivative  is  considered  perfectly  effective  in  achieving  offsetting  changes  in  fair  value  or  cash  flows 
attributable to the risk being hedged, until the hedged item is recognized in earnings. For derivatives that do not 
qualify or are not designated as hedging instruments for accounting purposes, changes in fair value are recorded in 
operations.  

Goodwill, intangible assets and long-lived assets 
Goodwill  and  intangible  assets  deemed  to  have  indefinite  lives,  are  not  amortized  but  instead  are  subject  to  an 
annual impairment assessment.  

Long-lived assets, including intangible assets deemed to have finite lives, are reviewed for impairment whenever 
events  or  changes  in  circumstances  indicate  that  such  amounts  may  have  been  impaired.  Impairment  indicators 
include, among other conditions, cash flow deficits, historic or anticipated declines in revenue or operating profit 
or  material  adverse  changes  in  the  business  climate  that  indicate  that  the  carrying  amount  of  an  asset  may  be 
impaired. When impairment indicators are present, the Company compares the carrying value of the asset to the 
estimated discounted future cash flows expected to be generated by the assets.  If the assets are considered to be 
impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets 
exceeds the fair value of the assets. The Company considered indicators of impairment of its long-lived assets and 
determined that no such indicators were present at December 31, 2010. 

F-9 

 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE A — SIGNIFICANT ACCOUNTING POLICIES (continued) 

Income taxes 
The Company accounts for income taxes using the asset and liability method in accordance with ASC Topic No. 
740,  Income  Taxes.  Under  this  method,  deferred  tax  assets  and  liabilities  are  determined  based  on  differences 
between financial reporting and tax bases of assets and liabilities, and are measured using the enacted tax rates and 
laws that are expected to be in effect when the differences are expected to reverse. 

The Company applies the provisions of ASC Topic No. 740 for the financial statement recognition, measurement 
and disclosure of uncertain tax positions recognized in the Company’s financial statements. In accordance with this 
provision, tax positions must meet a more-likely-than-not recognition threshold and measurement attribute for the 
financial  statement  recognition  and  measurement  of  a  tax  position.    The  valuation  allowance  is  calculated  in 
accordance  with  the  provisions  of  ASC  Topic  No.  740,  which  requires  a  valuation  allowance  be  established  or 
maintained when it is “more likely than not” that all or a portion of deferred tax assets will not be realized.  

Stock options  
The  Company  accounts  for  its  stock  options  in  accordance  with  ASC  Topic  No. 718-20,  Awards  Classified  as 
Equity,  which  requires  the  measurement  of  compensation  expense  for  all  share-based  compensation  granted  to 
employees and non-employee directors at fair value on the date of grant and recognition of compensation expense 
over the related service period for awards expected to vest.  The Company uses the Black-Scholes option valuation 
model to estimate the fair value of its stock options. The Black-Scholes option valuation model requires the input 
of highly subjective assumptions including the expected stock price volatility of the Company’s common stock and 
the risk free interest rate.   

New accounting pronouncements 
Effective January 1, 2010, the Company adopted the provisions of ASC Topic No. 860, Transfers and Servicing.  ASC 
Topic No. 860 revised the guidance required to determine controlling interests in a variable interest entity (“VIE”) and 
also  added  additional  disclosure  requirements  regarding  a  company’s  involvement  with  such  entities.    The  new 
guidance  requires  a  qualitative  approach  to  identifying  a  controlling  financial  interest  in  a  VIE,  requires  an  on-going 
assessment of whether an entity is a VIE and whether the holder of the interest in a VIE is the primary beneficiary of the 
VIE.  This guidance became effective for the Company beginning in 2010.  The adoption of this guidance did not have 
an impact on the Company’s consolidated financial position or results of operations.  

Subsequent events 
In  January  2011,  the  Company,  together  with  Grupo  Vasconia  S.A.B.  and  unaffiliated  partners,  formed 
Housewares Corporation of Asia Limited, a Hong Kong-based company that will supply direct import kitchenware 
programs to retailers in North, Central and South America.   

In March 2011, the Company determined that it will resume paying cash dividends on its outstanding shares of 
common  stock.   On  March  4,  2011,  the  Board  of  Directors  declared  a  quarterly  dividend  of  $0.025  per  share 
payable on May 16, 2011, to shareholders of record on May 2, 2011. 

The  Company  has  evaluated  subsequent  events  through  the  date  of  the  filing  of  its  consolidated  financial 
statements with the Securities and Exchange Commission.   

F-10 

 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE B — RESTRUCTURING   

The  restructuring  and  impairment  charges  discussed  below  are  included  in  restructuring  expenses  in  the 
accompanying consolidated statements of operations for the years ended December 31, 2009 and 2008.   

December 2007 store closings 
In  December  2007,  management  of  the  Company  commenced  a  plan  to  close 30  underperforming  Farberware® 
and  Pfaltzgraff®  factory  outlet  stores.  All  30  stores  were  closed  by  the  end  of  the  first  quarter  of  2008.    In 
connection with these store closings the Company incurred restructuring related costs consisting of the following: 

Year Ended 
December  31, 
 2008 

(in thousands) 
  $               2,300 
393 
141 
153 
$               2,987 

Store lease obligations 
Consulting fees 
Employee related expenses 
Other related costs 
  Total 

The remaining store lease obligations of $566,000, that were included in accrued expenses at December 31, 2008 
related to these store closings, were paid in the first quarter of 2009.   

September 2008 restructuring initiative 
In September 2008, management of the Company commenced a plan to: (i) close its 53 remaining Farberware® 
and  Pfaltzgraff®  retail  outlet  stores  due  to  continued  poor  performance  (in  December  2007  the  Company  had 
closed  30  underperforming  stores),  (ii)  vacate  its  York,  Pennsylvania  distribution  center  and  consolidate  the 
distribution  with  the  Company’s  main  East  and  West  Coast  distribution  centers  and  (iii)  vacate  certain  excess 
showroom space. In connection with these restructuring activities the Company incurred restructuring related costs 
consisting of the following: 

Store lease obligations 
Consulting fees 
Employee related expenses 
Other related costs 
  Total 

Year Ended December  31, 
2008 

2009 

(in thousands) 

$              1,263 
                       —       

 (206) 
   411   
$              1,468 

$            7,662 
1,766 
1,354 
   318 
$          11,100 

No restructuring expenses were recognized related to this restructuring initiative during the year ended December 
31,  2010.    At  December  31,  2010,  the  Company  had  no  remaining  obligations  related  to  this  restructuring 
initiative. 

F-11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE B — RESTRUCTURING (continued) 

During the years ended December 31, 2009 and 2008, the Company recorded non-cash asset impairment charges 
of  $789,000  and  $3.9  million,  respectively,  related  to  these  restructuring  activities.  The  non-cash  impairment 
charge  for  the  year  ended  December  31,  2009  reflects  an  adjustment  reducing  the  non-cash  impairment  charge 
recognized in 2008 by $1.2 million as the result of decisions by the Company not to vacate certain leased space 
that the Company had expected to vacate.  

The Company has not accounted for its retail outlet store operations as discontinued operations since the Company 
believes that the operations and cash flows of the retail outlet store operations would not be eliminated from the 
on-going operations of the Company as a result of these store closings. Specifically, the Company determined that 
the migration of customers from the Company’s retail outlet stores to the Company’s retail direct and wholesale 
businesses would not be insignificant. For this purpose, the Company concluded that the migration of sales from 
the retail outlet stores to the retail direct and wholesale businesses of greater than 5% would be significant.  

Third quarter 2009 restructuring activities 
During  the  third  quarter  of  2009,  management  of  the  Company  commenced  a  plan  to  realign  the  management 
structure  of  certain  of  its  divisions  and  eliminate  a  portion  of  the  workforce  at  its  Puerto  Rico  sterling  silver 
manufacturing  facility.    In  connection  with  these  restructuring  activities,  the  Company  recorded  $363,000  of 
restructuring expenses consisting of employee related expenses.   

NOTE C — INVESTMENT IN GRUPO VASCONIA, S.A.B. 

The  Company  owns  a  30%  interest  in  Grupo  Vasconia,  S.A.B.  (“Vasconia”).  The  Company  accounts  for  its 
investment  in  Vasconia  using  the  equity  method  of  accounting.  Accordingly,  the  Company  has  recorded  its 
proportionate  share  of  Vasconia’s  net  income  (reduced  for  amortization  expense  related  to  the  customer 
relationships acquired) for the years ended December 31, 2010, 2009 and 2008 in the accompanying consolidated 
statements  of  operations.    The  Company’s  investment  balance  and  its  proportionate  share  of  Vasconia’s  net 
income has been translated from Mexican Pesos (“MXP”) to U.S. Dollars (“USD”) using the spot rate and average 
daily exchange rate at and during the years ended December 31, 2010, 2009 and 2008, respectively.  The effect of 
the translation of the Company’s investment resulted in an increase of the investment of $1.1 million and $456,000 
during  the  years  ended  December  31,  2010  and  2009,  respectively,  and  a  decrease  of  the  investment  of  $6.6 
million  during  the  year ended  December  31,  2008.   These translation effects  are  recorded  in  accumulated  other 
comprehensive  loss.    During  the  year  ended  December  31,  2010,  the  Company  received  a  cash  dividend  of 
$398,000 from Vasconia.  Included in prepaid expenses and other currents assets at December 31, 2010 and 2009, 
are amounts due from Vasconia of $102,000 and $202,000, respectively.  

The Company evaluated the disclosure requirements of ASC Topic No. 860 and determined that at December 31, 
2010, the Company did not have a controlling voting interest or variable interest in Vasconia and therefore should 
continue accounting for its investment using the equity method of accounting. 

F-12 

 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE C — INVESTMENT IN GRUPO VASCONIA, S.A.B. (continued) 

Summarized  income  statement  information  for  the  years  ended  December  31,  2010,  2009  and  2008,  as  well  as 
summarized balance sheet information as of December 31, 2010 and 2009, for Vasconia in USD and MXP is as 
follows:  

2010 

Year Ended December 31, 
2009 
(in thousands) 

2008 

Income Statement 
Net Sales 
Gross Profit 
Income from operations 
Net Income 

USD 
$   113,454 
       32,451 
       15,122 
         9,910 

MXP 

USD 

MXP 

USD 

MXP 

  $ 1,430,528 
      409,263 
      190,862 
      125,115 

   $   94,633 
        26,251 
        11,803 
          8,306 

  $ 1,276,126 
      353,500 
      159,531 
      111,709 

  $  110,026 
      28,212 
      11,662 
        6,270 

  $  1,219,151 
       313,739 
       129,518 
          63,014 

2010 

 December 31,  

(in thousands) 

2009 

Balance Sheet 
Current assets 
Non-current assets 
Current liabilities 
Non-current liabilities 

USD 
  $            55,944 

MXP 

USD 
  $           693,118    $           48,422    $           630,250 
308,447 
151,295 
48,297 

402,733   
201,936   
68,340   

23,698   
11,624   
3,711   

MXP 

32,506   
16,299   
 5,516   

NOTE D — INTANGIBLE ASSETS AND GOODWILL 

The Company performed its 2010 annual impairment tests for its indefinite-lived intangible assets as of October 1, 
2010.    The  test  involved  the  assessment  of  the  fair  market  value  of  the  Company’s  indefinite-lived  intangible 
assets which was based on Level 2 observable inputs using a discounted cash flow approach assuming a discount 
rate  of  14%  and  an  annual  growth  rate  of  3%.    The  result  of  the  assessment  of  the  Company’s  indefinite-lived 
intangibles indicated that their fair values exceeded their carrying amounts at December 31, 2010.   

In  December  2010,  the  Company  paid  $2.5  million  to  ARC  International  SA  (“ARC”)  for  all  outstanding 
consideration due or payable related to its 2008 acquisition of the business and certain assets of Mikasa, Inc.  As a 
result of payment of all final consideration to ARC, the Company adjusted the remaining book value of the Mikasa 
intangible assets, including the trade name and associated deferred tax liability, to zero and the negative goodwill 
balance to approximately $2.5 million.  Following these reductions, the remaining balance of negative goodwill 
was eliminated resulting in an extraordinary gain in the amount of $2.5 million which was recorded in 2010. 

In 2008, due primarily to the significant decline in the Company’s market capitalization, the Company recognized 
non-cash impairment charges of $29.4 million consisting of the write-off of all recorded goodwill of $27.4 million 
and a reduction of the carrying amount of the Company’s indefinite-lived intangibles of $2.0 million. 

F-13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE D — INTANGIBLE ASSETS AND GOODWILL (continued) 

Intangible assets, all of which are included in the Wholesale segment, consist of the following (in thousands):  

Year Ended December 31,  

2010 
Accumulated 
Amortization 

Gross 

Net 

Gross 

2009 
Accumulated 
Amortization 

Net 

Indefinite-lived 

intangible assets: 
Trade names 

Finite-lived   

intangible assets: 
Licenses 
Trade names 
Customer 

relationships  

Patents 

Total  

  $   19,433 

  $                  ― 

  $    19,433 

  $    25,530 

  $                ― 

  $     25,530 

     15,847 
       2,477 

(6,186) 
(1,267) 

   9,661 
 1,210 

15,847 
2,477 

(5,685) 
(1,185) 

10,162 
1,292 

          586 
         584 
  $   38,927 

(530) 
(126) 
  $             (8,109) 

56 
458 
  $    30,818 

586 
584 
  $    45,024 

(421) 
(92) 
  $           (7,383) 

165 
492 
  $      37,641 

The weighted-average amortization periods for the Company’s finite-lived intangible assets as of December 31, 
2010 are as follows: 

Trade names 
Licenses 
Customer relationships 
Patents 

Years 
30 
33 
  3 
17 

Estimated amortization expense for each of the five succeeding fiscal years is as follows (in thousands):  

Year ending December 31 
2011 
2012 
2013 
2014 
2015 

   $ 608 
      579 
      579 
      579 
      575 

Amortization  expense  for  the  years  ended  December  31,  2010,  2009  and  2008  was  $726,000,  $775,000  and 
$978,000, respectively. 

F-14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE E — DEBT 

Revolving Credit Facility 
On  June  9,  2010,  the  Company  entered  into  a  $125.0  million  secured  credit  agreement  (the  “Revolving  Credit 
Facility”), which matures on June 9, 2015, with a bank group led by JPMorgan Chase Bank, N.A. The Revolving 
Credit Facility contains an expansion option permitting the Company, subject to certain conditions, to increase the 
amount available up to $150.0 million. Borrowings under the Revolving Credit Facility are secured by a first lien 
priority security interest in all of the assets of the Company and its domestic subsidiaries, including a pledge of the 
Company’s outstanding shares of stock in its subsidiaries (limited, in the case of its foreign subsidiaries, to 65.0% 
of the Company’s equity interests), except as set forth below regarding the Company’s shares in its wholly-owned 
subsidiary LTB de Mexico, S.A. de C.V. (“LTB de Mexico”). 

Availability under the Revolving Credit Facility is subject to a borrowing base calculation equal to the sum of (i) 
85.0% of eligible accounts receivable, (ii) 85.0% of the net orderly liquidation value of eligible inventory and (iii) 
the  lesser  of  50.0%  of  the  orderly  liquidation  value  of  eligible  trademarks  and  $10.0  million.    Availability  is 
subject  to  a  $24.1  million  reserve  which  represents  the  outstanding  principal  amount  of  the  Company’s  Notes.  
The borrowing base is also subject to reserves that may be established by the administrative agent in its permitted 
discretion.  

Borrowings under the Revolving Credit Facility bear interest, at the Company’s option, at one of the following 
rates: (i) the Alternate Base Rate, defined as the greater of the Prime Rate, Federal Funds Rate plus 0.5% or the 
Adjusted  LIBOR  rate  plus  1.0%,  plus  a  margin  of  1.25%  to  1.75%,  or  (ii)  the  Eurodollar  Rate,  defined  as  the 
Adjusted  LIBOR  Rate  plus  a  margin  of  2.25%  to  2.75%.  The  respective  margin  is  based  upon  availability.  In 
addition, the Company pays a commitment fee of 0.50% on the unused portion of the Revolving Credit Facility. 

The  Revolving  Credit  Facility  provides  for  customary  restrictions  and  events  of  default.  Restrictions  include 
limitations  on  additional  indebtedness,  acquisitions,  investments  and  payment  of  dividends,  among  others. 
Furthermore, if availability under the Revolving Credit Facility is less than 14.0% of the total facility commitment, 
the Company will be required to maintain a minimum fixed charge coverage ratio of 1.10 to 1.00, which covenant 
would  remain  effective  until availability  is  at least 16.0%  of  the total facility  commitment  for  a  period  of three 
consecutive months. Availability under the Revolving Credit Facility was approximately 54.1% of the total facility 
commitment at December 31, 2010.   

At December 31, 2010, the Company had $1.4 million of open letters of credit and $14.1 million of borrowings 
outstanding  under  the  Revolving  Credit  Facility.  Borrowings  during  the  period  were  used  to  repay  in  full  the 
Company’s prior credit facility and to repay, in part, a portion of the Notes. The interest rate on the outstanding 
borrowings at December 31, 2010 ranged from 2.81% to 4.75%.   

Pursuant to the provisions of the FASB ASC Topic No. 470-10, Short-term Obligations Expected to be Refinanced, 
at  December  31,  2010,  the  Company  had  classified  $4.1  million  of  the  Revolving  Credit  Facility  as  a  current 
liability, based on planned repayments associated with anticipated changes in working capital principally from cash 
flows  from  operations,  including  collections  of  accounts  receivable  and  sales  of  inventory  which  is  expected  to 
occur  within  one  year.    Repayments  are  planned  to  the  extent  that  such  anticipated  cash  flows  are  generated 
although; the Company is not obligated to repay any portion of the debt until maturity of the facility in June 2015, 
provided that availability exists under the facility.  The Company had classified the remaining amount outstanding 
under the Revolving Credit Facility of $10.0 million as long-term at December 31, 2010. The Company expects 
that it will continue to borrow and repay funds under the facility based on working capital needs which is subject to 
availability.  At December 31, 2009, amounts outstanding under the Company’s prior credit facility were classified 
as current because at that time the lenders had full access to remittances into the Company’s lock-box to pay down 
amounts outstanding. 

F-15 

 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE E — DEBT (continued) 

Revolving Credit Facility (continued) 

The Company recognized a loss before income taxes of approximately $408,000 in connection with the repayment 
of amounts under the prior credit agreement, consisting of the write-off of unamortized debt issuance costs during 
the  year  ended  December  31,  2010,  which  is  included  in  loss  on  early  retirement  of  debt  in  the  accompanying 
condensed consolidated statements of operations.    

Term Loan 

On  June  9,  2010,  the  Company  entered  into  a  $40.0  million  second  lien  credit  agreement  (the  “Term  Loan”), 
which matures on June 8, 2015, with Citibank, N.A.  Borrowings under the Term Loan are secured by a second 
lien priority interest in the same collateral securing the Revolving Credit Facility, except that Citibank N.A. has a 
first lien pledge of 65.0% of the Company’s shares of LTB de Mexico which holds the Company’s investment in 
Vasconia.  

The Term Loan bears interest, at the Company’s option, at one of the following rates: (i) the Alternate Base Rate, 
defined  as  the  greater  of  the  corporate  rate  published  by  the  lender  and  the  Federal  Funds  Rate  plus  0.50% 
provided that such calculated rate is a minimum of 2.50%, plus a margin of 7.50%, or (ii) the Adjusted LIBOR 
rate which shall be a minimum of 1.50%, plus a margin of 8.50%.   

On June 9, 2010 and August 5, 2010, the Company drew $10.0 million and $30.0 million, respectively, under the 
Term Loan.  Proceeds of these borrowings were used to repay a portion of the outstanding borrowings under the 
Revolving Credit Facility. The interest rate on the outstanding borrowings at December 31, 2010 was 10.0%.   

The Term Loan requires the Company to have EBITDA, as defined, of not less than $30.0 million for all trailing 
four fiscal quarters and limits capital expenditures to $7.0 million for the year ending December 31, 2010. The 
Company was in compliance with these financial covenants at December 31, 2010. The Term Loan also provides 
for customary restrictions and events of default as previously described for the Revolving Credit Facility.  

4.75% Convertible Senior Notes 

The  Company  has  outstanding  $24.1  million  aggregate  principal  amount  of  the  Notes  due  July  15,  2011.    The 
Notes are convertible at the option of the holder any time prior to maturity into shares of the Company’s common 
stock at a conversion price of $28.00 per share, subject to adjustment in certain events.  The Company has reserved 
860,714 shares of common stock for issuance upon conversion of the Notes.  The Notes bear interest at 4.75% per 
annum, payable semiannually in arrears on January 15th and July 15th of each year and are unsubordinated except 
with respect to the Company’s debt outstanding under its Revolving Credit Facility and Term Loan.  The Company 
may not redeem the Notes at any time prior to maturity.  Pursuant to the provisions of ASC Topic No. 470-10, the 
Company classified the Notes as a long-term liability based on the Company’s intent and ability to refinance the 
Notes using the proceeds from the Revolving Credit Facility. 

In  June  2010,  the  Company  purchased  $50.9  million  principal  amount  of  the  Notes  in  privately  negotiated 
transactions  for  $51.0  million,  reducing  the  aggregate  principal  amount  to  $24.1  million.    Pursuant  to  the 
provisions  of  ASC  Topic  No.  470-20,  Debt  with  Conversion  and  Other  Options,  the  Company  allocated  the 
consideration paid to repurchase the Notes to the debt and equity components of the Notes based on the fair value 
of the debt component on the date the Company repurchased the Notes.  Included in the loss on early retirement of 
debt  in  the  accompanying  condensed  consolidated  statements  of  operations  is  a  loss  before  income  taxes  of 
$356,000 related to the debt component of the Notes repurchased and unamortized debt discount and issuance costs 
written off during the year ended December 31, 2010. In addition, the Company recorded a reduction of additional 
paid in capital of $2.4 million representing the portion of the consideration paid that was allocated to the equity 
component of the Notes.   

F-16 

 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE E — DEBT (continued) 

4.75% Convertible Senior Notes (continued) 

Effective January 1, 2009, the Company adopted the provisions of ASC Topic No. 470-20 on a retrospective basis 
as  though  the  provisions  were  in  effect  at  the  date  of  issuance  of  the  Notes  in  June  2006.    As  a  result  of  the 
adoption, on January 1, 2009 the Company reclassified $7.9 million (net of taxes of $2.8 million) from the Notes 
balance  to  additional  paid-in-capital  and  recorded  a  debt  discount  of  $12.8  million  that  is  being  amortized  to 
interest expense over the remaining term of the Notes.   

At December 31, 2010 and December 31, 2009, the carrying amounts of the debt and equity components of the 
Notes were as follows (in thousands): 

December 31,  
2010 

December 31, 
2009 

Carrying amount of equity component, net of tax 

$                   8,262 

$                  10,628 

Principal amount of debt component 
Unamortized discount 
Carrying amount of debt component 

$                 24,100 
                    (543)
$                 23,557 

$                  75,000 
(4,473) 
$                  70,527 

At December 31, 2010 the remaining period over which the debt discount will be amortized is approximately six 
months.    The  effective  interest  rate  of  the  debt  component  was  9.02%  at  the  date  of  issuance.    Total  interest 
recognized related to the Notes, including amortization of the debt discount and offering costs, was $4.4 million, 
$6.8 million and $6.6 million for the years ended December 31, 2010, 2009 and 2008, respectively. 

NOTE F — DERIVATIVES  

The  Company  had  interest  rate  swaps  with  an  aggregate  notional  amount  of  $50.0  million,  which  decreased  to 
$25.0  million  in  January  2010  and  to  $10.0  million  in  June  2010,  and  interest  rate  collars  with  an  aggregate 
notional  amount  of  $40.2  million  that  are  utilized  to  manage  interest  rate  exposure  related  to  the  Company’s 
variable interest rate borrowings. The interest rate collar agreements expired in November 2010 and the interest 
rate swap agreements expire in January 2011.  

An  interest  rate  swap  with  a  notional  amount  of  $15.0  million  and  the  interest  rate  collars  were  originally 
designated as cash flow hedges at inception, with the effective portion of the fair value gains or losses on these 
derivative instruments recorded as a component of accumulated other comprehensive loss.  In November 2009, the 
interest  rate  collars  were  de-designated  as  cash  flow  hedges  as  a  result  of  reductions,  and  projected  future 
reductions,  in  the  Company’s  borrowings  hedged  by  the  interest  rate  collar  agreements.    Accordingly,  the 
Company reclassified a portion of the loss included in other comprehensive loss related to the interest rate collar 
agreements  of  $780,000,  representing  the  ineffective  portion  of  the  hedge,  to  interest  expense.    The  remaining 
portion of the loss included in other comprehensive loss related to these interest rate collar agreements of $382,000 
has  been  recognized  in earnings  using  the  effective  interest  method  over  the  remaining  term  of  the interest  rate 
collar  agreements.    In  June  2010,  the  Company  terminated  the  $15.0  million  interest  rate  swap  agreement.    In 
connection with the termination of the agreement, the Company made a payment of $403,000 to the counterparty 
of the agreement which was included in interest expense for the three months ended June 30, 2010.  The effect of 
recording the Company’s cash flow hedges at fair value for the portion of the periods that the swaps and collars 
qualified for hedge accounting resulted in unrealized gains of $57,000 (net of taxes of $36,000) and $543,000 for 
the  years  ended  December  31,  2010  and  2009,  respectively,  and  an  unrealized  loss  of  $1.9  million  for  the  year 
ended December 31, 2008.  In conjunction with the expiration of the interest rate collar agreement in 2010, there 
were no remaining cumulative unrealized gains or losses recorded in accumulated other comprehensive loss as of 
December 31, 2010. 

F-17 

 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE F — DERIVATIVES (continued) 

Interest rate swap agreements with an aggregate notional amount of $10.0 million were not designated as hedges at 
inception  and  the  fair  value  gains  or  losses  from  these  swap  agreements  are  recognized  in  interest  expense.  In 
November 2010, the Company terminated the $40.2 million interest rate collar agreements.  In connection with the 
termination of the agreements, the Company made payments of $236,000 and $100,000 to the counterparties of the 
agreements, respectively, which was included in interest expense for the year ended December 31, 2010.   

The fair value of the above derivatives have been obtained from the counterparties to the agreements and are based 
on Level 2 observable inputs using proprietary models and estimates about relevant future market conditions. The 
aggregate  fair  value  of  the  Company’s  derivative  instruments  was  a  liability  of  $10,900  and  $1.8  million  at 
December 31, 2010 and 2009, respectively, and is included in accrued expenses and deferred rent & other long-
term liabilities. 

NOTE G — CAPITAL STOCK     

Long-term incentive plan  
In  June  2009,  the  shareholders  of  the  Company  approved  an  amendment  to  the  Company’s  2000  Long-Term 
Incentive  Plan  (the  “Plan”)  to  increase  the  shares  available  for  grant  by  1,000,000  shares  to  3,500,000  shares.  
These shares of the Company’s common stock may be subject to outstanding awards granted to directors, officers, 
employees,  consultants  and  service  providers  and  affiliates  in  the  form  of  stock  options  or  other  equity-based 
awards.  The Plan authorizes the Board of Directors of the Company, or a duly appointed committee thereof, to 
issue incentive stock options, non-qualified options, and other stock-based awards.  Options that have been granted 
under the Plan expire over a range of five to ten years from the date of grant and vest over a range of up to five 
years from the date of grant. As of December 31, 2010, there were 733,926 shares available for the grant of awards 
under the Plan.  All stock options granted through December 31, 2010 under the Plan have exercise prices equal to 
the market values of the Company’s common stock on the dates of grant.  

In  February  2009,  two  key  executives  of  the  Company  irrevocably  and  voluntarily  cancelled  their  options  to 
purchase a total of 600,000 shares of the Company’s common stock, which had a nominal fair value, in order to 
increase the shares available for grant under the Plan.   

Cash dividends 
The  Company  did  not  pay  cash  dividends  on  its  outstanding  shares  of  common  stock  during  the  years  ended 
December 31, 2010 and 2009.  During the year ended December 31, 2008, the Company paid a total annual cash 
dividend of $0.25 per share. 

Preferred stock 
The  Company  is  authorized  to  issue  100  shares  of  Series  A  Preferred  Stock  and  2,000,000  shares  of  Series  B 
Preferred Stock, none of which is issued or outstanding at December 31, 2010. 

F-18 

 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE G — CAPITAL STOCK (continued) 

Stock options 
A  summary  of  the  Company’s  stock  option  activity  and  related  information  for  the  three  years  ended           
December 31, 2010, is as follows: 

Options outstanding, December 31, 2007 

Grants 
Exercises 
Cancellations 

Options outstanding, December 31, 2008 

Grants 
Exercises 
Cancellations 

Options 

    1,808,900 

       286,000 
         (1,750) 
       (56,500) 

    2,036,650 

       632,000 
       (12,650) 
     (869,333) 

Options outstanding, December 31, 2009 

     1,786,667 

Grants 
Exercises 
Cancellations 

Options outstanding, December 31, 2010 

Options exercisable, December 31, 2010 

        573,000 
         (39,250)   

          (101,217) 

     2,219,200 

    1,052,200 

  Weighted-
average 
remaining 
contractual life  
(years) 

Aggregate 
intrinsic 
value 

Weighted- 
average 
exercise price 

$22.69 

 7.15 
5.50 
26.67 

20.41 

3.43 
5.43 
25.28 

12.14 

13.12 
4.44 
13.65 

12.46 

13.50 

6.73 

5.24 

$  10,258,575 

$    5,412,275 

The  aggregate  intrinsic  value  in  the  table  above  represents  the  total  pre-tax  intrinsic  value  that  would  have  been 
received  by  the  option  holders  had  all  option  holders  exercised  their  stock  options  on  December  31,  2010.  The 
intrinsic value is calculated for each in-the-money stock option as the difference between the closing price of the 
Company’s common stock on December 31, 2010 and the exercise price.  

The total intrinsic value of stock options exercised for the years ended December 31, 2010, 2009 and 2008 was 
$389,100, $12,000 and $10,000, respectively. The intrinsic value of a stock option that is exercised is calculated at 
the date of exercise.  

The Company recognized stock compensation expense of $2.9 million, $2.1 million, and $2.9 million for the years 
ended December 31, 2010, 2009 and 2008, respectively. Total unrecognized compensation cost related to unvested 
stock  options  at  December  31,  2010,  before  the  effect  of  income  taxes,  was  $4.9  million  and  is  expected  to  be 
recognized over a weighted-average period of 3.6 years. 

The  Company  values  stock  options  using  the  Black-Scholes  option  valuation  model.  The  Black-Scholes  option 
valuation model, as well as other available models, was developed for use in estimating the fair value of traded 
options, which have no vesting restrictions and are fully transferable.  The Black-Scholes option valuation model 
requires  the  input  of  highly  subjective  assumptions  including  the  expected  stock  price  volatility  and  risk-free 
interest rate.   

F-19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE G — CAPITAL STOCK (continued)  

Because  the  Company’s  stock  options  have  characteristics  significantly  different  from  those  of  traded  options, 
changes in the subjective input assumptions can materially affect the fair value estimate of the Company’s stock 
options.  

The weighted-average per share grant date fair value of stock options granted during the years ended December 31, 
2010, 2009 and 2008 was $7.96, $1.92 and $5.05, respectively.   

The  fair  value  for  these  stock  options  was  estimated  at  the  date  of  grant  using  the  following  weighted-average 
assumptions: 

Historical volatility 
Expected term (years)  
Risk-free interest rate 
Expected dividend yield 

2010 

2009 

2008 

         73% 

          5.0 

     2.18% 
     0.00% 

         73% 
          4.4 
       1.92% 
       0.00% 

            50% 
          4.8 
       2.41% 
         5.20% 

Escrow shares 
In 2009, the Company received back 20,436 shares of its common stock valued at $149,000 that previously had 
been held in escrow in connection with its 2006 acquisition of certain assets of Syratech Corporation. 

Restricted stock 
In  2010,  2009  and  2008,  the  Company  issued  10,020,  33,335  and  22,586  restricted  shares,  respectively,  of  the 
Company’s common stock to its non-employee directors representing payment of a portion of their annual retainer.  
In 2010, 2009, and 2008, the total fair value of the restricted shares, based on the number of shares granted and the 
quoted market price of the Company’s common stock on the date of grant, was $150,000, $150,000 and $172,500, 
respectively. The shares vest 100% on the one year anniversary from the date of grant. 

F-20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE H — INCOME (LOSS) PER COMMON SHARE      

Basic income (loss) per common share has been computed by dividing net income (loss) by the weighted-average 
number of shares of the Company’s common stock outstanding.  Diluted income (loss) per common share adjusts 
net income (loss) and basic income (loss) per common share for the effect of all potentially dilutive shares of the 
Company’s common stock.  The calculations of basic and diluted income (loss) per common share for the years 
ended December 31, 2010, 2009 and 2008 are as follows:  

2010 

2009 

2008 

(in thousands - except per share amounts) 

Income (loss) before extraordinary item  

Extraordinary item, net of taxes 

$           17,784 

              2,477 

  $             2,715 
 ― 

Net income (loss) – Basic 
Net Interest expense, 4.75% Convertible Senior Notes  

$           20,261 

                 ―   

  $             2,715 
  ― 

  $         (47,755) 

                   ― 

  $         (47,755) 
                   ― 

Net income (loss) – Diluted 

Weighted-average shares outstanding – Basic 

Effect of dilutive securities: 

Stock options 

$           20,261 

  $             2,715 

  $         (47,755) 

12,036 

            12,009 

           11,976 

340 

                  66 

                ― 

4.75% Convertible Senior Notes 

          ― 

                 ― 

                ― 

Weighted-average shares outstanding – Diluted 

12,376 

            12,075 

               11,976 

Basic income (loss) per common share before extraordinary 

item 

  $              1.48 

  $              0.23   

  $             (3.99)  

Basic income per common share of extraordinary item 

              0.20 

                   ― 

                     ― 

Basic income (loss) per common share  

  $              1.68 

  $              0.23   

  $             (3.99)  

Diluted income (loss) per common share before 

extraordinary item 

$              1.44 

  $              0.22   

  $             (3.99)  

Diluted income per common share of extraordinary item 

               0.20 

                   ― 

                     ― 

Diluted income (loss) per common share  

$              1.64 

  $              0.22   

  $             (3.99)  

The computations of diluted income (loss) per common share for the years ended December 31, 2010, 2009 and 
2008 excludes options to purchase 1,060,588, 1,435,348 and 2,036,650 shares of the Company’s common stock, 
respectively.  The computations of diluted income per common share for the year ended December 31, 2010 also 
excludes options to purchase 1,694,002 shares of the Company’s common stock issuable upon the conversion of 
the Company’s Notes and related interest expense.  The computations of diluted income (loss) per common share 
for the years ended December 31, 2009 and 2008 also excludes 2,678,571 shares of the Company’s common stock 
issuable  upon  the  conversion  of  the  Company’s  Notes  and  related  interest  expense.  The  above  shares  were 
excluded due to their antidilutive effect.  

F-21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE I — INCOME TAXES 

The provision (benefit) for income taxes consists of: 

2010 

Year Ended December 31, 
2009 
(in thousands) 

2008 

Current: 

Federal 
State and local 
Foreign 

Deferred 
Income tax provision (benefit) 

$         4,269 
          1,437 
             565 
(1,669) 
$         4,602 

  $       162 
         984 
― 
         734 
  $    1,880 

  $   (11,478) 
         1,388 
            ― 
       (4,159) 
  $   (14,249) 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amount of assets 
and  liabilities  for  financial  reporting  purposes  and  the  amounts  used  for  income  tax  purposes.  Significant 
components of the Company’s deferred income tax asset are as follows: 

Deferred income tax assets: 
Deferred rent expense 
Grupo Vasconia, S.A.B. translation adjustment 
Stock options 
Inventory 
Depreciation and amortization 
Operating loss carry-forward 
AMT credit 
Accounts receivable allowances 
Accrued compensation 
Derivatives 
Other 

    Total deferred income tax asset 

December 31, 

2010 

2009 

(in thousands) 

$      2,799 
        1,981 
        1,619 
        1,296 
            ― 
        2,618 
            ― 
            ― 
          545 
            ― 
         529 
$    11,387 

  $     2,424 
      2,403 
      1,413 
      1,603 
         672 
         617 
         633 
         176 
         389 
         619 
         990 
  $   11,939 

F-22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
DECEMBER 31, 2010 

NOTE I — INCOME TAXES (continued) 

Significant components of the Company’s net deferred income tax liability are as follows: 

Deferred income tax liability: 
      Depreciation and amortization 
      Accounts receivable allowances 
      Indefinite-lived intangibles 
      Convertible Senior Notes 
      Grupo Vasconia, S.A.B. equity in earnings 
    Total deferred income tax liability 

Net deferred income tax asset  

Valuation allowance 

Net deferred income tax liability 

December 31, 

2010 

2009 

(in thousands) 

$    (4,035)
(102)
(2,450)
(216)
(657)
(7,460)

  $        ― 
         ― 
 (4,273) 
 (1,727) 
 (383) 
   (6,383) 

       3,927 

      5,556 

(4,232)

 (10,210) 

$       (305)

  $  (4,654) 

As  of  December  31,  2010,  the  Company  had  fully  utilized  Federal  net  operating  loss  and  other  credit 
carryforwards  generated  in  previous  years.    The  Company  has  generated  various  state  net  operating  loss 
carryforwards of which $8.6 million remains at December 31, 2010 that begin to expire in 2014.  The Company 
has net operating losses in foreign jurisdictions of $4.0 million at December 31, 2010 that begin to expire in 2013.  
In accordance with ASC Topic No. 740, the Company has offset its total deferred tax assets with certain deferred 
tax liabilities that are expected to reverse in the carryforward period.  As of December 31, 2010, management had 
determined  that  it  was  “more  likely  than  not”  that  certain  deferred  tax  assets  would  be  realized  and  the 
corresponding valuation allowance had been released based on the Company’s ability to utilize deferred tax assets 
currently and the expected future use of temporary differences in the carryback period.  The valuation allowance 
of $4.2 million which remains as of December 31, 2010 relates to certain long-term deferred tax assets for which 
management determined it was not “more likely than not” that these assets would be realized.  

The  provision (benefit)  for  income  taxes  differs  from  the amounts  computed  by  applying  the applicable  Federal 
statutory rates as follows: 

Year Ended December 31, 
2009 

2008 

2010 

Provision (benefit) for Federal income taxes at

at the statutory rate 

Increases (decreases): 

State and local income taxes, net of 

 Federal income tax benefit 
       Non-deductible stock options  
       Non-deductible expenses 
       Valuation allowance 
       Other 
Provision (benefit) for income taxes 

       35.0% 

     35.0% 

      (35.0)% 

     5.6 
     1.2 
     0.1 
   (19.8) 
     1.3 
      23.4% 

  37.9 
  11.5 
       6.4 
    (19.3) 
       6.1 
     77.6% 

        (3.3) 
    0.5 
         1.1 
       19.4 

    (5.1)  
  (22.4)% 

F-23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
DECEMBER 31, 2010 

NOTE I — INCOME TAXES (continued) 

The  estimated  value  of  the  Company’s  gross  uncertain  tax positions at  December  31, 2010,  2009  and  2008  is a 
liability of $356,000, $335,000 and $498,000, respectively, and consists of the following: 

Balance at January 1 

Additions based on tax positions related to the current year 
Additions for tax positions of prior years 
Reductions for tax position of prior years 
Settlements 

Balance at December 31 

2008 

2010 

Year Ended December 31, 
2009 
(in thousands) 
  $       498 
  ― 
28 
           ― 
        (191)   

  $     1,437 
  ― 
303 
      (1,242)
           ― 
  $        498 

$        335 
   ― 
  200 
   ― 
  (179) 
$        356 

  $       335 

The Company had approximately $71,000 and $69,000, net of federal tax benefit, accrued at December 31, 2010 
and 2009, respectively, for the payment of interest.  The Company’s policy for recording interest and penalties is to 
record such items as a component of income taxes. 

If  the  Company’s  tax  positions  are  ultimately  sustained,  the  Company’s  liability,  including  interest,  would  be 
reduced by $301,000, all of which would impact the Company’s tax provision.  On a quarterly basis, the Company 
evaluates  its  tax  positions  and  revises  its  estimates  accordingly.  The  Company  believes  that  it  is  reasonably 
possible that $170,000 of its tax positions will be resolved within the next twelve months.   

The  Company  has  identified  the  following  jurisdictions  as  “major”  tax  jurisdictions:    U.S.  Federal,  California, 
Massachusetts,  Pennsylvania,  New  York  and  New Jersey.    As  of  December  31,  2009,  the  Company  had  settled 
their  Federal  tax  examination  for  the  periods  2006  through  2008.    The  Company  is  no  longer  subject  to  U.S. 
Federal  income  tax  examinations  for  the  years  prior  to  2009.    The  periods  subject  to  examination  for  the 
Company’s major state jurisdictions are the years ended 2007 through 2009.  

F-24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
DECEMBER 31, 2010 

NOTE J — BUSINESS SEGMENTS 

Segment information 
The  Company  operates  in  two  reportable  business  segments;  the  Wholesale  segment,  the  Company’s  primary 
business, in which the Company designs, markets and distributes products to retailers and distributors, and the Retail 
Direct segment, in which the Company markets and sells it products directly to consumers through its Pfaltzgraff®, 
Mikasa®,  Lifetime  Sterling™  and  Housewares™  Deals  Internet  websites  and  the  Company’s  Pfaltzgraff®  mail-
order catalogs.   

As  more  fully  described  in  Note  B,  in  2007  and  2008,  the  Company  ceased  operating  its  Pfaltzgraff®  and 
Farberware® retail outlet stores.  The results of operations of certain of these stores were included in the Retail 
Direct segment during 2008. 

The Company has segmented its operations to reflect the manner in which management reviews and evaluates the 
results  of  its  operations.    While  both  segments  distribute  similar  products,  the  segments  are  distinct  due  to  the 
different  types  of  customers  and  the  different  methods  the  Company  uses  to  sell,  market  and  distribute  the 
products.  Management evaluates the performance of the Wholesale and Retail Direct segments based on net sales 
and income (loss) from operations. Such measures give recognition to specifically identifiable operating costs such 
as  cost  of  sales,  distribution  expenses  and  selling,  general  and  administrative  expenses.  Certain  general  and 
administrative  expenses,  such  as  senior  executive  salaries  and  benefits,  stock  compensation,  director  fees  and 
accounting, legal and consulting fees, are not allocated to the specific segments and are reflected as unallocated 
corporate expenses.  Assets in each segment consist of assets used in its operations and acquired intangible assets.  
Assets  in  the  unallocated  corporate  category  consist  of  cash  and  tax  related  assets  that  are  not  allocated  to  the 
segments. 

2010 

Year Ended December 31, 
2009 
(in thousands) 

2008 

Net sales: 

Wholesale 
Retail Direct 

Total net sales 

Income (loss) from operations: 

Wholesale (1) 
Retail Direct (2) 
Unallocated corporate expenses 

Total income (loss) from operations 

Depreciation and amortization: 

Wholesale 
Retail Direct 

      Total depreciation and amortization 

  $     413,809 
29,362 
  $     443,171 

  $   389,078 
    25,962 
  $   415,040 

  $     403,591 
         84,344 
  $     487,935 

  $      42,997 
(1,018) 
(12,196) 
  $      29,783 

  $     30,581  
       (3,637) 
     (11,335) 
  $     15,609  

  $     (11,979) 
       (28,998) 
       (10,936) 
  $     (51,913) 

  $     11,252  

            220         

  $     11,472 

  $         9,975 
             807 
  $      10,782 

  $        9,609 
              91 
  $        9,700  

F-25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
DECEMBER 31, 2010 

NOTE J — BUSINESS SEGMENTS (continued) 

Segment information (continued) 

2010 

Year Ended December 31, 
2009 
(in thousands) 

2008 

Assets: 

Wholesale 
Retail Direct 
Unallocated/ corporate/ other 

Total assets 

Capital expenditures: 

Wholesale 
Retail Direct 

Total capital expenditures 

  $     271,670 
1,441 
4,475 
  $     277,586 

  $  273,589 
        2,452 
           682 
  $  276,723 

  $     321,284 
           5,422 
         15,075 
  $     341,781 

  $         2,541 
          323 
  $         2,864 

  $      1,684 
           660 
  $      2,344 

 $        8,538 
              321 
 $        8,859 

Notes: 
(1)       In 2009, income from operations for the Wholesale segment included $600,000 for restructuring and impairment expenses.  In 2008, 
loss from operations for the Wholesale segment included non-cash goodwill and intangible asset impairment charges totaling $29.4 
million. See Notes B and D. 

(2)     In 2009 and 2008, loss from operations for the Retail Direct segment includes $2.0 million and $18.0 million of restructuring and non-

cash fixed asset impairment charges, respectively.  See Note B.   

Product category information – net sales 
The following table sets forth net sales by the major product categories included within the Company’s Wholesale 
operating segment: 

2010 

Year Ended December 31, 
2009 
(in thousands) 

2008 

Kitchenware 
Tabletop 
Home Décor  
   Total  

  $   240,534 
     123,432 
      49,843 
  $   413,809 

  $   222,239 
     113,479 
53,360 
  $   389,078 

  $     234,172 
       111,769 
57,650 
  $     403,591 

F-26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
        
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
DECEMBER 31, 2010 

NOTE K — COMMITMENTS AND CONTINGENCIES 

Operating leases 
The  Company  has  lease  agreements  for  its  corporate  headquarters,  distribution  centers,  showrooms  and  sales 
offices  that  expire  through  2022.  These  leases  generally  provide  for,  among  other  things,  annual  base  rent 
escalations, and additional rent for real estate taxes and other costs.   

Future minimum payments under non-cancelable operating leases are as follows (in thousands): 

 Year ending December 31 

2011 
2012 
2013 
2014 
2015 
Thereafter 
    Total 

   $     12,698 
12,993 
12,618 
12,629 
12,743 
43,388 
  $   107,069 

Future minimum sublease rental income under a non-cancelable operating lease is $76,000 for 2011.  

Rent and related expenses under operating leases were $13.3 million, $13.5 million and $23.0 million for the years 
ended  December 31,  2010,  2009  and  2008,  respectively.    Sublease  rental  income  was  $82,000  for  the  year  ended 
December 31, 2010.  There was no sublease rental income during the years ended December 31, 2009 and 2008.   

Capital leases 
The  Company  has  entered  into  various  capital  lease arrangements  for  the  leasing  of  equipment  that  is  primarily 
utilized in its distribution centers. These leases expire through 2011 and the future minimum lease payments due 
under the leases are as follows (in thousands): 

Year ending December 31 

2011 
Total minimum lease payments 
Less: amounts representing interest 

  $      94 
94 
     (4) 

Present value of minimum lease payments 

  $      90 

The current and non-current portions of the Company’s capital lease obligations at December 31, 2010 of $90,000 
and  $0,  respectively,  and  at  December  31,  2009  of  $154,000  and  $90,000,  respectively,  are  included in  accrued 
expenses, and deferred rent & other long-term liabilities, respectively. 

F-27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
DECEMBER 31, 2010 

NOTE K — COMMITMENTS AND CONTINGENCIES (continued) 

Royalties 
The  Company  has  license  agreements  that  require  the  payment  of  royalties  on  sales  of  licensed  products  which 
expire through 2023.  Future minimum royalties payable under these agreements are as follows (in thousands): 

Year ending December 31 

2011 
2012 
2013 
2014 
2015 
Thereafter 
    Total 

  $      5,320 
  5,630 
392 
344 
348 
2,476 
  $     14,510 

Legal proceedings 
The Company is a defendant in various lawsuits and from time-to-time regulatory proceedings which may require 
the recall of its products, arising in the ordinary course of its business. Management does not expect the outcome 
of any of these matters, individually or collectively, to have a material adverse effect on the Company’s financial 
condition.  

In  March  2008,  the  Environmental  Protection  Agency  (“EPA”)  announced  that  the  San  Germán  Ground  Water 
Contamination  site  in  Puerto  Rico  was  added  to  the  Superfund  National  Priorities  List  due  to  contamination 
present in the local drinking water supply. Wallace Silversmiths de Puerto Rico, Ltd. (“Wallace”), a wholly-owned 
subsidiary of the Company, received a Notice of Potential Liability and Request for Information Pursuant to 42 
U.S.C. Sections 9607(a) and 9604(e) of the Comprehensive Environmental Response, Compensation, Liability Act 
regarding the San Germán Ground Water Contamination Superfund Site, San Germán, Puerto Rico dated May 29, 
2008 from the EPA.   The Company responded to the EPA’s Request for Information on behalf of Wallace. At this 
time, it is not possible for the Company to evaluate the outcome of this matter. 

F-28 

 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
DECEMBER 31, 2010 

NOTE L — RETIREMENT PLANS 

401(k) plan 
The Company maintains a defined contribution retirement plan for eligible employees under Section 401(k) of the 
Internal Revenue Code. Participants can make voluntary contributions up to the Internal Revenue Service limit of 
$16,500  ($22,000  for  employees  50  years  or  over)  for  2010.    During  2008,  the  Company  matched  50%  of 
employee contributions up to 4% of an employee’s eligible compensation.  Effective January 1, 2009 the Company 
suspended its matching contribution as an expense savings measure.  The Company made matching contributions 
to the 401(k) plan of $777,000 in 2008.  

Retirement benefit obligations 
As  part  of  the  acquisition  of  the  business  and  certain  assets  of  Syratech  in  April  2006,  the  Company  assumed 
certain obligations for retirement benefits to be payable to certain former executives of Syratech.  The obligations 
under  these  agreements  are  unfunded.  At  December  31,  2010  and  2009,  the  total  unfunded  retirement  benefit 
obligation was $3.3 million and is included in accrued expenses, and deferred rent & other long-term liabilities. 
During  the  years  ended  December  31,  2010  and  2009,  the  Company  paid  retirement  benefits  related  to  these 
obligations of $148,000 and $153,000, respectively.  The Company expects to pay a total of $144,000 in retirement 
benefits related to these obligations during the year ending December 31, 2011. 

NOTE M — OTHER 

Inventory 
The components of inventory are as follows: 

Finished goods 
Work in process 
Raw materials 
    Total 

December 31, 

2010 

2009 

(in thousands) 

$      96,375 
1,890 
1,670 
$      99,935 

  $    101,270 
1,635 
1,026 
  $    103,931 

F-29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
DECEMBER 31, 2010 

NOTE M — OTHER (continued) 

Property and equipment  
Property and equipment consist of: 

Machinery, furniture and equipment 
Leasehold improvements 
Building and improvements  
Construction in progress 
Land 

Less:  accumulated depreciation and amortization 
    Total 

December 31, 

  2010 

  2009 

(in thousands) 

$      66,450 
24,551 
1,604 
272 
100 
92,977 
      (56,884) 
$      36,093 

  $      64,927 
        24,283 
          1,716 
             123 
             115 
        91,164 
       (49,541) 
  $      41,623 

Depreciation and amortization expense on property and equipment for the years ended December 31, 2010, 2009 
and 2008 was $8.2 million, $9.4 million and $9.8 million, respectively.   

Included  in  machinery,  furniture  and  equipment  and  accumulated  depreciation  at  December  31,  2010  are           
$2.1 million and $1.8 million, respectively, related to assets recorded under capital leases.  Included in machinery, 
furniture  and equipment  and  accumulated  depreciation  at  December 31,  2009 are $2.1  million  and  $1.7 million, 
respectively, related to assets recorded under capital leases. 

As  more  fully  described  in  Note  B,  the  Company  recorded  non-cash  impairment  charges  in  connection  with  its 
restructuring activities of $789,000 and $3.9 million in 2009 and 2008, respectively. 

Accrued expenses 
Accrued expenses consist of:  

Customer allowances and rebates 
Compensation  
Interest 
Vendor invoices 
Royalties 
Derivative liability 
Commissions 
Freight 
Restructuring costs 
Other 
    Total 

December 31, 

2010 

2009 

(in thousands) 

$     13,549 
8,287 
985 
2,020 
1,520 
11 
1,231 
771 
― 
3,588 
$     31,962 

  $    10,693 
        4,948 
        2,666 
        3,020 
        1,801 
        1,695 
           737 
           704 
           588 
        2,975 
  $    29,827 

F-30 

 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
LIFETIME BRANDS, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
DECEMBER 31, 2010 

NOTE M — OTHER (continued) 

Deferred rent & other long-term liabilities 
Deferred rent & other long-term liabilities consist of:  

Deferred rent liability 
Negative goodwill 
Retirement benefit obligations 
Derivative liability 
Long-term portion of capital lease obligations 
    Total 

Supplemental cash flow information 

December 31, 

2010 

2009 

(in thousands) 

$     11,283 
― 
3,199 
― 
― 
$     14,482 

  $    10,998 
        6,215 
        3,148 
             76 
             90 
  $    20,527 

2010 

Year Ended December 31, 
2009 
(in thousands) 

2008 

Supplemental disclosure of cash flow information: 
Cash paid for interest 
Cash paid for taxes  

Non-cash investing activities: 
Grupo Vasconia, S.A.B. translation adjustment 
Liabilities assumed in business acquisition 

$    6,893    $   8,804 
        380 

1,198 

  $  8,635 
    6,138 

$    1,088 
 ― 

 $     456 
― 

 $(6,587) 
    3,264 

F-31 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 15(a) 

LIFETIME BRANDS, INC. 

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS 
(in thousands) 

COL. A 

COL. B 

COL. C 
Additions 
charged to 
costs and 
expenses 
(describe) 

COL. D 

COL. E 

Deductions 
(describe) 

Balance at 
end of period 

Balance at 
beginning of 
period 

Description 

Year ended December 31, 2010 
Deducted from asset accounts: 
  Allowance for doubtful 
      accounts 
  Reserve for sales 
      returns and allowances 

Year ended December 31, 2009 
Deducted from asset accounts: 
  Allowance for doubtful 
      accounts 
  Reserve for sales 
      returns and allowances 

Year ended December 31, 2008 
Deducted from asset accounts: 
  Allowance for doubtful 
      accounts 
  Reserve for sales 
      returns and allowances 

  $             1,433 

  $        1,456 

  $         (1,832) 

(a)  $           1,057 

             15,124 
  $           16,557 

661 
  $        2,117 

(c) 

(4,231) 
  $         (6,063) 

(b) 

           11,554 
  $         12,611 

  $             1,853        $        1,204 

  $         (1,624) 

(a)  $           1,433 

             12,798 
  $           14,651 

        22,180 
  $      23,384 

(c) 

         (19,854) 
  $       (21,478) 

(b) 

           15,124 
  $         16,557 

  $                395       $        1,614   

  $            (156)     (a)  $           1,853      

             16,005 
  $           16,400 

        23,160 
  $      24,774 

(c) 

         (26,367) 
  $       (26,523) 

(b) 

           12,798 
  $         14,651 

(a) Uncollectible accounts written off, net of recoveries. 

(b) Allowances granted. 

(c) Charged to net sales. 

S-1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Subsidiaries of the Registrant     

Name of subsidiary 

Pfaltzgraff Factory Stores, Inc. 

TMC Acquisition Inc. 

Wallace Silversmiths de Puerto Rico Ltd. 

Lifetime Brands, Inc. (HK) Limited 

Lifetime Brands Global Sourcing (Shanghai) Consultancy Limited 

  China 

New Goal Development Limited 

LTB de México, S.A. de C.V. 

  Hong Kong 

  Mexico 

Exhibit 21.1 

State/Country of 
Incorporation 

  Ownership 

  Delaware 

  Delaware 

  Cayman Islands 

  Hong Kong 

100% 

100% 

100% 

100% 

100% 

100% 

99.99% 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 23.1 

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We  consent  to  the  incorporation  by  reference  in  the  Registration  Statements  on  Form S-8  (Nos.  333-
105382, 333-146017 and 333-162734) and the Registration Statement on Form S-3 (No. 333-137575) of 
Lifetime  Brands,  Inc.  of  our  reports  dated  March  11,  2011,  with  respect  to  the  consolidated  financial 
statements and schedule of Lifetime Brands, Inc., and the effectiveness of internal control over financial 
reporting  of  Lifetime  Brands,  Inc.  included  in  this  Annual  Report  (Form  10-K)  for  the  year  ended 
December 31, 2010.  

Jericho, New York 
March 11, 2011

/s/ ERNST & YOUNG LLP  

 
 
 
 
 
 
 
 
 
 
 
 
I, Jeffrey Siegel, certify that: 

                  CERTIFICATION  

Exhibit 31.1 

1.  I have reviewed this Annual Report on Form 10-K of Lifetime Brands, Inc. (“the registrant”); 
2.  Based on my knowledge, this Annual Report does not contain any untrue statement of a material fact or 
omit to state a material fact necessary to make the statements made, in light of the circumstances under 
which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this  Annual 
Report; 

3.  Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this 
Annual Report, fairly present in all material respects the financial condition, results of operations and 
cash flows of the registrant as of, and for, the periods presented in this Annual Report; 

4.  The  registrant’s  other  certifying  officers  and  I  are  responsible  for  establishing  and  maintaining 
disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-14 and internal 
control  over  financial  reporting  (as  defined  in  Exchange  Act  Rules  13a-15(f)  and  15d-15(f)))  for  the 
registrant and have: 

a.  designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within 
those entities, particularly during the period in which this Annual Report is being prepared; 
b.  designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles; 

c.  evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented 
in this report our conclusions about the effectiveness of the disclosure controls and procedures, 
as of the end of the period covered by this report based on such evaluation; and 

d.  disclosed  in this  report any  change  in  the  registrant’s  internal  control  over  financial  reporting 
that occurred during the registrant’s most recent fiscal quarter that has materially affected or is 
reasonably  likely  to  materially  affect  the  registrant’s  internal  control  over  financial  reporting; 
and 

5.  The  registrant’s other  certifying  officers  and  I  have  disclosed,  based  on  our  most  recent evaluation  of 
internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit  committee  of 
registrant’s Board of Directors (or persons performing the equivalent functions): 

a.  all significant deficiencies in the design or operation of internal control over financial reporting 
which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process, 
summarize and report financial information; and 

b.  any fraud, whether or not material, that involves management or other employees who have a 

significant role in the registrant’s internal control over financial reporting. 

Date:          March 11, 2011 

/s/ Jeffrey Siegel  
Jeffrey Siegel 
Chief Executive Officer and President    

 
 
 
 
 
 
 
 
I, Laurence Winoker, certify that: 

                    CERTIFICATION 

Exhibit 31.2 

1.  I have reviewed this Annual Report on Form 10-K of Lifetime Brands, Inc. (“the registrant”); 

2.  Based on my knowledge, this Annual Report does not contain any untrue statement of a material fact or 
omit to state a material fact necessary to make the statements made, in light of the circumstances under 
which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this  Annual 
Report; 

3.  Based on my knowledge, the financial statements, and other financial information included in this Annual 
Report, fairly present in all material respects the financial condition, results of operations and cash flows 
of the registrant as of, and for, the periods presented in this Annual Report; 

4.  The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure 
controls  and  procedures  (as  defined  in  Exchange  Act  Rules  13a-15(e)  and  15d-14  and  internal  control 
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))) for the registrant and 
have: 

a.  designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and 
procedures to be designed under our supervision, to ensure that material information relating to 
the registrant, including its consolidated subsidiaries, is made known to us by others within those 
entities, particularly during the period in which this Annual Report is being prepared; 

b.  designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over 
financial  reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance 
regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles; 

c.  evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in 
this report our conclusions about the effectiveness of the disclosure controls and procedures, as of 
the end of the period covered by this report based on such evaluation; and 

d.  disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred  during  the  registrant’s  most  recent  fiscal  quarter  that  has  materially  affected  or  is 
reasonably likely to materially affect the registrant’s internal control over financial reporting; and 

5.  The  registrant’s  other  certifying  officers  and  I  have  disclosed,  based  on  our  most  recent  evaluation  of 
internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s 
Board of Directors (or persons performing the equivalent functions): 

a.  all significant deficiencies in the design or operation of internal control over financial reporting 
which  are  reasonably  likely  to  adversely  affect  the  registrant’s  ability  to  record,  process, 
summarize and report financial information; and 

b.  any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 

significant role in the registrant’s internal control over financial reporting. 

Date:        March 11, 2011 

/s/ Laurence Winoker 
Laurence Winoker 
Senior Vice President – Finance, Treasurer and Chief Financial Officer 

 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 32.1 

Certification by Jeffrey Siegel, Chief Executive Officer and President, and Laurence Winoker, Senior 
Vice President – Finance, Treasurer and Chief Financial Officer, Pursuant to 18 U.S.C. Section 1350, as 
Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 

I, Jeffrey Siegel, Chief Executive Officer and President, and I, Laurence Winoker, Senior Vice President 
– Finance, Treasurer and Chief Financial Officer, of Lifetime Brands, Inc., a Delaware corporation (the 
“Company”), each hereby certifies that: 

(1) 

(2) 

The  Company’s  Annual  report  on  Form  10-K  for  the  year  ended  December  31,  2010 
(the “Form 10-K”) fully complies with the requirements of Section 13(a) or 15(d) of the 
Securities Exchange Act of 1934, as amended; and 

The information contained in the Form 10-K fairly presents, in all material respects, the 
financial condition and results of operations of the Company. 

/s/ Jeffrey Siegel                                                          /s/ Laurence Winoker        
Jeffrey Siegel 

Laurence Winoker 

      Chief Executive Officer and President                        Senior Vice President- Finance, Treasurer                                                                    
                                                                                           and Chief Financial Officer                                                                     

Date: March 11, 2011 

             Date: March 11, 2011 

A signed original of this written statement required by Section 1350 has been provided to Lifetime Brands, Inc. 
and  will  be  retained  by  Lifetime  Brands,  Inc.  and  furnished  to  the  Securities  and  Exchange  Commission  or  its 
staff, upon request. 

 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SECOND AMENDMENT 
of 
EMPLOYMENT AGREEMENT 

Exhibit 10.32 

THIS  SECOND  AMENDMENT  Of  EMPLOYMENT  AGREEMENT,  dated  as  of  this  9th  day  of 
November,  2010  (this  “Second  Amendment”),  by  and  between  LIFETIME  BRANDS,  INC.,  a  Delaware 
corporation (the "Employer"), and JEFFREY SIEGEL (the "Executive"). 

W I T N E S S E T H: 

WHEREAS, Employer and  Executive entered into an Employment Agreement dated as of May 2, 2006 (the 

“Original Employment Agreement”); 

WHEREAS,  Employer  and  Executive  entered  into  an  Amendment  of  Employment  Agreement  dated  as  of 

August 10, 2009 (the “First Amendment”); and  

WHEREAS, Employer and Executive desire to further amend the Employment Agreement, as amended by the 

First Amendment (the “Amended Employment Agreement”), upon the terms and conditions hereinafter set forth; 

NOW, THEREFORE, in consideration of the promises and the mutual covenants herein contained, the parties 

hereto hereby agree as follows:  
1.  Amendment.  The second and third sentences of the first paragraph of clause (ii) of Sections 3(b) of the Amended 

Employment Agreement are hereby amended to read as follows: 

Similarly,  the  threshold  Adjusted  IBIT  for  such  year  will  be  50%  of  the  target  Adjusted  IBIT  for 
such year which, if achieved, would entitle the Executive to receive 50% of the target bonus for such 
year  consistent  with  the  Adjusted  IBIT  Performance  Bonus  Table  for  such  year.    Similarly,  the 
maximum  Adjusted  IBIT  for  such  year  will  be  200%  of  the  target  Adjusted  IBIT  for  such  year 
which, if achieved, would entitle the Executive to receive 200% of the target bonus for such year, 
consistent with the Adjusted IBIT Performance Table for such year. 

2.  No  Other  Modification  or  Amendment.    Except  as  specifically  provided  herein,  the  Amended  Employment 

Agreement is not modified or amended in any respect and remains in full force and effect. 

3.  Governing Law.  This Second Amendment shall be governed by and construed in accordance with the laws of the 
State of New York (determined without regard to the choice of law provisions thereof), and the parties consent to 
jurisdiction in the United States District Court for the Southern District of New York. 

4.  Counterparts.    This  Second  Amendment  may  be  executed  by  the  parties  hereto  in  counterparts,  each  of  which 
shall be deemed an original, but both such counterparts shall together constitute one and the same document. 

IN  WITNESS  WHEREOF,  the  parties  have  executed  this  Second  Amendment  effective  as  of  the  day  and 

year first written above. 

LIFETIME BRANDS, INC. 

By:__/s/ Ronald Shiftan_____________ 
           Name: Ronald Shiftan 
           Title:   Chief Operating Officer 

EXECUTIVE 

__/s/ Jeffrey Siegel_________________ 
          Jeffrey Siegel 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
AMENDMENT 
of 
AMENDED AND RESTATED EMPLOYMENT AGREEMENT 

Exhibit 10.33 

THIS AMENDMENT Of EMPLOYMENT AGREEMENT, dated as of this 9th day of November, 2010 
(this  “Amendment”),  by  and  between  LIFETIME  BRANDS,  INC.,  a  Delaware  corporation  (the "Employer"), 
and RONALD SHIFTAN (the "Executive"). 

W I T N E S S E T H: 

WHEREAS,  Employer  and  Executive  entered  into  an  Amended  and  Restated  Employment  Agreement 

dated as of August 10, 2009 (the “Amended and Restated Employment Agreement”); and  

WHEREAS,  Employer  and  Executive  desire  to  amend  the  Amended  and  Restated  Employment 

Agreement, upon the terms and conditions hereinafter set forth; 

NOW,  THEREFORE,  in  consideration  of  the  promises  and  the  mutual  covenants  herein  contained,  the 

parties hereto hereby agree as follows:  
1.  Amendment.  The second sentence of the first paragraph of clause (ii) of Section 3(b) of the Amended and 

Restated Employment Agreement is hereby amended to read as follows: 

Similarly, the threshold Adjusted IBIT for such year will be 50% of the target Adjusted IBIT 
for  such  year  which,  if  achieved,  would  entitle  the  Executive  to  receive  50%  of  the  target 
bonus  for  such  year  consistent  with  the  Adjusted  IBIT  Performance  Bonus  Table  for  such 
year.   

2.  No Other Modification or Amendment.  Except as specifically provided herein, the Amended and Restated 
Employment Agreement is not modified or amended in any respect and remains in full force and effect. 

3.  Governing Law.  This Amendment shall be governed by and construed in accordance with the laws of the 
State  of  New  York  (determined  without  regard  to  the  choice  of  law  provisions  thereof),  and  the  parties 
consent to jurisdiction in the United States District Court for the Southern District of New York. 

4.  Counterparts.  This Amendment may be executed by the parties hereto in counterparts, each of which shall 
be deemed an original, but both such counterparts shall together constitute one and the same document. 

IN WITNESS WHEREOF, the parties have executed this Amendment effective as of the day and year 

first written above. 

LIFETIME BRANDS, INC. 

By:_/s/ Jeffrey Siegel______________ 
           Name: Jeffrey Siegel 
           Title:   CEO and President 

EXECUTIVE 

_/s/ Ronald Shiftan________________ 
          Ronald Shiftan 

 
 
   
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 33.4 

AMENDMENT NO. 1, dated as of March 9, 2011, among LIFETIME BRANDS, INC., a Delaware 
corporation (“Borrower”), CITIBANK, N.A., as Administrative Agent (the “Administrative Agent”), and the 
Subsidiary Guarantors and Lenders listed on the signature pages hereto to that certain Second Lien Credit 
Agreement, dated as of June 9, 2010 (as further amended, supplemented, amended and restated or otherwise 
modified from time to time, the “Credit Agreement”) among Borrower, the Subsidiary Guarantors, the Lenders 
from time to time party thereto and CITIBANK, N.A., as Administrative Agent and Collateral Agent.  
Capitalized terms used and not otherwise defined herein shall have the meanings assigned to them in the Credit 
Agreement. 

WHEREAS, Borrower has requested that the Administrative Agent and the Lenders agree to amend 

certain provisions of the Credit Agreement pursuant to the terms and subject to the conditions set forth herein. 

NOW, THEREFORE, in consideration of the premises and covenants contained herein and for other 

good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties 
hereto, intending to be legally bound hereby, agree as follows: 

Section 1. 

Amendments. 

(a) 

Section 6.08 of the Credit Agreement is hereby deleted in its entirety and replaced with 

the following: 

“SECTION 6.08 

  Dividends.  Dividends under this Agreement shall be permitted in 

accordance with and so long as such dividends are permitted under Section 6.08(a) of the First Lien Credit 
Agreement, as such section is in existence as of March 9, 2011, regardless of whether the First Lien Credit 
Agreement is in effect at the time of such Dividend; provided that for purposes of such section, any references 
therein to “Default” or “Event of Default” shall mean a “Default” or “Event of Default” under this Agreement; 
provided further that any such Dividends by the Borrower made pursuant to clauses (ii) or (iv) of such Section 
6.08(a) shall not exceed $5.0 million in any fiscal year; provided further still that in the case of such Dividends 
by the Borrower made pursuant to clause (ii) of such Section 6.08(a), no Default or Event of Default has 
occurred and is continuing. ” 

(b) 

Schedule 1.01(b) to the Credit Agreement is hereby amended and restated in its entirety 

to read as Schedule 1.01(b) attached hereto.   

(c) 

Schedule 3.05 to the Credit Agreement is hereby amended and restated in its entirety to 

read as Schedule 3.05 attached hereto.   

(d) 

Schedule 3.15 to the Credit Agreement is hereby amended and restated in its entirety to 

read as Schedule 3.15 attached hereto.   

(e) 

Exhibit D to the Credit Agreement is hereby amended and restated by removing 

Schedule 2 thereof in its entirety together with the sentence in item (a) of such Exhibit D which refers to such 
Schedule 2. 

Section 2. 

Representations and Warranties.  Borrower represents and warrants to the 

Lenders as of the date hereof and the date of effectiveness of this Amendment No. 1 that: 

(a) 

The execution, delivery and performance by Borrower of this Amendment No. 1  has 
been duly authorized by all necessary corporate action, and does not and will not (a) contravene the terms of 
Borrower’s  organizational  documents;  (b)  conflict  with  or  result  in  any  breach  or  contravention  of,  or  the 
creation of any Lien under, or require any payment to be made under (i) any Obligations to which Borrower is a 

 
 
 
 
 
 
 
party or affecting Borrower or the properties of Borrower or any of its Subsidiaries or (ii) any order, injunction, 
writ or decree of any Governmental Authority or any arbitral award to which Borrower or its property is subject; 
or (c) violate any law, except, in each case referred to in clauses (b) and (c), to the extent that conflict, breach, 
contravention,  creation,  payment  or  violation  could  not  reasonably  be  expected  to  have  a  Material  Adverse 
Effect; 

Before  and  after  giving  effect  to  this  Amendment  No.  1,  the  representations  and 
warranties set forth in the Credit Agreement are true and correct in all material respects on and as of the date of 
effectiveness of this Amendment No. 1, except to the extent that such representations and warranties specifically 
refer to an earlier date, in which case they shall be true and correct in all material respects as of such earlier date; 
and 

(b) 

At the time of and after giving effect to this Amendment No. 1, no Default or Event of 

(c) 
Default has occurred or is continuing. 

Section 3. 

Conditions to Effectiveness.  This Amendment No. 1 shall become effective 

on the date on which each of the following conditions is satisfied: 

(i) 

The Administrative Agent (or its counsel) shall have received from the Required 

Lenders and each of the other parties hereto a signature page to Amendment No. 1 signed on behalf of such 
party; and 

(ii) 

The representations and warranties in Section 2 of this Amendment No. 1 shall be true 

and correct. 

Section 4. 

Counterparts.  This Amendment No. 1 may be executed in any number of 

counterparts  and  by  different  parties  hereto  on  separate  counterparts,  each  of  which  when  so  executed  and 
delivered  shall  be  deemed  to  be  an  original,  but  all  of  which  when  taken  together  shall  constitute  a  single 
instrument.    Delivery  of  an  executed  counterpart  of  a  signature  page  of  this  Amendment  No.  1  by  facsimile 
transmission shall be effective as delivery of a manually executed counterpart hereof. 

Section 5. 

Applicable Law.  THIS AMENDMENT NO. 1 SHALL BE CONSTRUED IN 
ACCORDANCE  WITH  AND  GOVERNED  BY  THE  LAW  OF  THE  STATE  OF  NEW  YORK,  WITHOUT 
REGARD  TO  CONFLICTS  OF  LAW  PRINCIPLES  THAT  WOULD  REQUIRE  THE  APPLICATION  OF 
THE LAWS OF ANOTHER JURISDICTION. 

Section 6. 

Headings.  The headings of this Amendment No. 1 are for purposes of 

reference only and shall not limit or otherwise affect the meaning hereof. 

Section 7. 

Effect of Amendment.  Except as expressly set forth herein, this Amendment 
No. 1 shall not by implication or otherwise limit, impair, constitute a waiver of or otherwise affect the rights and 
remedies of the Secured Parties or the Agents under the Credit Agreement or any other Loan Documents, and 
shall  not  alter,  modify,  amend  or  in  any  way  affect  any  of  the  terms  or  conditions  contained  in  the  Credit 
Agreement  or  any  other  Loan  Documents,  all  of  which  are  ratified  and  affirmed  in  all  respects,  as  expressly 
amended by this Amendment No. 1,  and shall continue in full force and effect.  

[THE REMAINDER OF THIS PAGE IS  INTENTIONALLY LEFT BLANK.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
IN WITNESS WHEREOF, the parties hereto have caused this Amendment No. 1  to be duly executed 
as of the date first above written. 

LIFETIME BRANDS, INC. 

By: 

/s/ Laurence Winoker 
Name:  Laurence Winoker 
Title:    Senior Vice President & CFO   

                                                                         SUBSIDIARY GUARANTORS: 

PFALTZGRAFF FACTORY STORES, INC. 

By: 

/s/ Laurence Winoker 
Name:  Laurence Winoker 
Title:    Senior Vice President 

TMC ACQUISITION, INC. 

By: 

/s/ Laurence Winoker 
Name:  Laurence Winoker 
Title:    Senior Vice President 

CITIBANK, N.A., as Administrative Agent and Lender 

By: 

/s/ James R. Williams 
Name:  James R. Williams 
Title:    Vice President 

 
 
 
 
 
 
 
 
 
                                                                        
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 99.1 

 
 
 
1

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1

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1

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1

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1

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0
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1
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1
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2

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2

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2
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3

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Financial Highlights

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2
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7
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2
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2
7
0
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2
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8
0
0
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2
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2
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7
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0
0
1
0
0
9
0
2
0
0
0
2
0
0
2
7
9
2
0
2
7
8
1
0
2
0
0
0
0
2
0
2
0
0
0
0
8
0
0
7
2
2
8
7
2
2
0
1
2
8
0
2
0
0
0
0
7
0
0
0
0
1
0
2
0
0
2
0
8
7
2
0
2
8
9
2
2
0
7
0
0
0
2
0
0
0
0
0
9
0
0
0
8
2
9
2
8
2
0
2
7
9
0
2
2
0
0
8
0
0
0
0
0
2
0
2
0
1
2
0
9
0
8
2
9
0
2
0
7
0
2
2
8
0
0
0
1
2
0
0
0
0
7
0
1
0
0
0
9
1
2
2
9
0
0
2
2
8
2
0
0
0
9
0
0
0
1
2
1
0
0
0
0
0
2
9
2
8
2
0
9
0
0
2
2
0
1
8
0
1
0
0
0
0
2
2
0
1
2
9
0
0
2
0
7
0
0
0
2
1
2
0
0
7
0
1
0
0
9
2
0
0
2
0
9
0
2
7
1
2
0
0
0
0
2
0
8
0
0
2
7
2
2
1
8
0
0
0
0
0
1
0
2
0
7
0
2
8
2
0
0
0
0
9
0
2
8
2
9
0
0
0
0
2
8
2
9
0
2
0
1
0
0
0
1
2
9
0
2
0
0
0
1
0
9
2
0
1
0
2
0
1
0

0
0
0
0

0
0

0
0
0
0
0

0

NET SALES 
IN MILLIONS

1
1
0
0
1
0
1
0
0
0
0
0
0
1
0
0
0
0
1
0
0
0
0
0
0
0
1
0
0
0
1
0
0
0
0
0
1
0
0
1
0
0
0
0
0
0
0
1
0
0
0
0
0
0
0
0
0
1
0
0
0
0
0
1
0
0
1
0
0
$
0
0
8
0
0
0
$
8
0

2
2
0
0
2
0
2
0
0
0
0
0
0
2
0
0
0
0
2
0
0
0
0
0
0
0
2
0
0
0
2
0
0
0
0
0
2
0
0
2
0
0
0
0
0
0
0
2
0
0
0
0
0
0
0
0
0
2
0
0
0
0
0
2
0
0
2
0
0
0
0
0
0
0
0

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

$
3

$
3

$
3

$
3

$
3

$
3
$
3

2
0
2
0
0
0
0
2
0
0
0
0
0
2
0
0
0
0
2
0
0
0
0
0
0

0
5
0
5
0
5
0
0
5
5
0
5
0
5
0
0
5
5

1
0
1
0
1
0
1
1
0
0
1
0
1
0
1
1
0
0

1
5
1
5
1
5
1
1
5
5
1
5
1
5
1
1
5
5

0
0
(
$
$
8
4
1
(
8
$
$
)
0
0
1
4
8
0
$
.
0
8
(
0
0
8
$
)
0
0
1
4
0
0
0
.
$
0
0
8
(
8
0
0
0
$
)
0
1
(
4
0
.
$
$
0
0
8
0
0
8
4
0
)
0
1
(
8
0
$
.
$
)
0
NET INCOME (LOSS) 
0
0
4
0
0
8
0
$
.
8
(
0
IN MILLIONS
8
0
$
)
0
4
0
0
.
8
0
(
$
)
0
(
4
.
$
0
8
4
)
0
8
.
)
0
0
0
(
$
3
(
(
.
$
9
$
(
4
9
3
$
8
)
.
4
(
9
)
$
0
0
(
8
9
3
$
)
.
)
0
0
.
4
(
9
0
.
$
8
0
(
9
(
3
)
$
0
)
$
.
4
9
.
DILUTED INCOME (LOSS) 
3
0
0
8
(
9
.
(
9
)
$
$
0
)
PER COMMON SHARE
9
4
3
.
0
)
0
8
.
(
9
)
$
0
0
9
3
.
)
0
.
(
9
0
$
9
(
3
)
$
.
9
3
0
9
9
)
9
0
)
0

5
0
0
5
0
0
0
1
0
5
0
1
0
0
0
0
0
5
1
0
0
5
0
0
0
0
1
0
0
5
0
0
0
0
0
1
0
5
0
0
0
0
0
5
0
0
5
0
0
0
0
0
0
0
0

$
0
5
$
$
7
0
8
$
5
8
$
7
0
$
8
5
$
7
0
$
$
5
8
0
7
5
$
$
7
0
8
5
$
7
0
5
$
7
0
$
5
0
7
5
7

0
0
5
5
0
5
0
5
0
5

1
1
5
5
1
5
1
5
1
5

$
0
2
$
$
2
0
3
$
2
3
$
2
0
$
2
3
$
2
0
$
$
2
0
3
2
2
$
2
3

$
3
$
3

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

$
0
$
0
5
7
5
$
7
0
5
$
7
0
5
$
7
0
5
7

.

.

$
0
2
$
2
0
$
2
0
2
2
2

.

.

.

.

(
$
(
3
$
9
3
9
.
(
9
$
)
9
3
0
)
.
$
DEBT 
(
9
0
$
0
9
$
3
IN MILLIONS
)
0
2
.
(
9
2
0
$
2
$
9
3
2
0
)
.
9
0
2
$
9
2
0
)
0
2
$
2
0
2
2

.

.

.

.

5
0
5
0
0
0
0
5
0
0
0
0
0
5
0
0
0
0
5
0
0
0
0
0
0

3
3
0
0
3
0
3
0
0
0
0
0
0
3
0
0
0
0
3
0
0
0
0
0
0
0
3
0
0
0
3
0
0
0
0
0
3
0
0
3
0
0
0
0
0
0
0
3
0
0
0
0
0
0
0
0
0
3
0
0
0
0
0
3
0
0
3
0
0
0
0
0
0
0
0

3
0
3
0
0
0
0
3
0
0
0
0
0
3
0
0
0
0
3
0
0
0
0
0
0

.

.

.

.

2
5
2
5
2
5
2
2
5
5
2
5
2
5
2
2
5
5

.

.

.

.

.

.

.

.

2
2
5
5
2
5
2
5
2
5

.

.

.

.

.

.

.

.

.

.

.

2
0
2
0
2
0
2
2
0
0
2
0
2
0
2
2
0
0
1
0
0
1
0
0
0
0
1
0
2
0
0
0
2
0
0
1
0
0
0
0
1
2
0
0
0
0
0
0
0
1
2
0
0
0
0
0
0
0
1
0
2
0
0
0
0
0
1
0
0
0
1
0
0
0
0
0
0
0
0
0
0
0

.

.

.

.

.

1
0
1
0
0
0
0
1
0
0
0
0
0
0
1
0
0
0
0
0
0
1
0
0
0
0
0
0
0
0

$
9
5
$
9
5
$
9
5
$
9
$
5
9
5
$
9
5
$
9
5
$
9
$
5
9
5

$
2
0
$
2
0
$
2
0
$
2
$
0
2
0
$
2
0
$
2
0
$
2
$
0
2
0

$
1
.
6
$
$
4
2
1
$
0
.
6
2
$
0
4
$
1
.
2
6
0
$
4
$
1
$
.
2
6
1
0
4
.
6
$
$
4
2
1
0
.
6
$
4
1
.
6
$
4
1
$
.
6
1
4
.
6
4

$
1
$
.
6
1
4
.
6
$
4
1
.
6
$
4
1
.
6
$
4
1
.
6
4

$
7
8
$
7
8
$
7
8
$
7
$
8
7
8
$
7
8
$
7
8
$
7
$
8
7
8

$
7
$
8
7
8
$
7
8
$
7
8
$
7
8

5

0

0

5

0

0

0

0

5

0

0

0

0

0

5

0

0

0

5

0

0

0

0

0

0

5

0

0

0

0

0

0

5

0

0

0

0
0
5
0
0
0
5
0
0
0
0
0
0
0
0
0
0
0

$
4
9
$
4
4
9
$
4
4
9
$
4
4
$
9
4
4
9
$
4
4
9
$
4
4
9
$
4
4
$
9
4
4
9
4

$
4
8
$
8
4
8
$
8
4
8
$
8
4
$
8
4
8
8
$
8
4
8
$
8
4
8
$
8
4
$
8
4
8
8
8

5
5
0
0
5
0
5
0
0
0
0
0
0
5
0
0
0
0
5
0
0
0
0
0
0
0
5
0
0
0
5
0
0
0
0
0
5
0
0
5
0
0
0
0
0
0
0
5
0
0
0
0
0
0
0
0
0
5
0
0
0
0
0
5
0
0
5
0
0
0
0
0
0
0
0

$
4
$
9
4
4
9
$
4
4
9
4
$
4
9
$
4
4
9
4

$
4
$
8
4
8
8
$
8
4
8
8
$
4
8
8
$
4
8
8

.

.

.

.

.

.

.

.

.

5
0
4
5
0
0
0
0
0
4
5
0
0
0
0
0
0
4
5
0
0
0
0
0
4
5
0
0
4
0
0
0
0
0
4
0
0
4
0
4
4
0
0
2
0
0
2
0
0
0
0
2
0
4
0
0
0
4
0
0
2
0
0
0
0
2
4
0
0
0
0
0
0
0
2
4
0
0
0
0
0
0
0
2
0
4
0
0
0
0
0
2
0
0
0
2
0
0
0
0
0
0
0
0
0
0
0

.

.

.

.

.

2
0
2
0
0
0
0
2
0
0
0
0
0
0
2
0
0
0
0
0
0
2
0
0
0
0
0
0
0
0

$
4
1
$
5
4
1
5
$
4
1
5
$
4
$
1
4
5
1
$
5
4
1
5
$
4
1
5
$
4
$
1
4
5
1
5

.

.

3
5
3
5
$
4
3
$
1
.
4
5
5
1
5
$
3
4
.
3
5
1
5
.
$
5
4
3
1
.
5
5
$
4
3
1
.
5
5
3
3
5
5

.

.

$
4
4
$
3
4
4
$
3
4
4
$
3
4
$
4
4
3
4
$
3
4
4
$
3
4
4
$
3
4
$
4
4
3
4
3

$
4
$
4
4
3
4
$
3
4
4
$
3
4
4
$
3
4
4
3

.

.

.

3
3
5
5
3
5
3
5
3
5

.

.

4

0

0

4

0

0

0

0

4

0

0

0

0

0

4

0

0

0

4

0

0

0

0

0

0

4

0

0

0

0

0

0

4

0

0

0

0
0
4
0
0
0
4
0
0
0
0
0
0
0
0
0
0
0

4
4
0
0
4
0
4
0
0
0
0
0
0
4
0
0
0
0
4
0
0
0
0
0
0
0
4
0
0
0
4
0
0
0
0
0
4
0
0
4
0
0
0
0
0
0
0
4
0
0
0
0
0
0
0
0
0
4
0
0
0
0
0
4
0
0
4
0
0
0
0
0
0
0
0

4
0
4
0
0
0
0
4
0
0
0
0
0
4
0
0
0
0
4
0
0
0
0
0
0

$
1
5
7
$
1
5
7
$
1
5
7
$
1
$
5
7
1
5
7
$
1
5
7
$
1
5
7
$
1
$
5
7
1
5
7

$
1
$
5
1
7
5
7
$
1
5
7
$
1
5
7
$
1
5
7

Officers and Directors

Offices

JEFFREY SIEGEL
Chairman of the Board of Directors
Chief Executive Officer and President

RONALD SHIFTAN
Vice Chairman of the Board of Directors
Chief Operating Officer

CRAIG PHILLIPS
Senior Vice President – Distribution
Executive Officer and Director

LAURENCE WINOKER
Senior Vice President – Finance
Treasurer and Chief Financial Officer

DANIEL SIEGEL
Executive Vice President

SARA SHINDEL
General Counsel and Secretary

DAVID E. R. DANGOOR
Director

MICHAEL JEARY
Director

JOHN KOEGEL
Director

CHERRIE NANNINGA
Director

WILLIAM U. WESTERFIELD
Director

CORPORATE HEADQUARTERS
1000 Stewart Avenue
Garden City, NY 11530
(516) 683-6000

Corporate  
Information

CORPORATE COUNSEL
Samuel B. Fortenbaugh III
New York, NY 10111

INDEPENDENT REGISTERED  
PUBLIC ACCOUNTING FIRM
Ernst & Young LLP
Jericho, NY 11753

TRANSFER AGENT & REGISTRAR
The Bank of New York Mellon
480 Washington Boulevard
Jersey City, NJ 07310

FORM 10-K
Shareholders may obtain, without charge, a copy 
of the Company’s annual report on Form 10-K for 
the year ended December 31, 2010 as filed with 
the Securities and Exchange Commission.

Requests should be sent to:

INVESTOR RELATIONS
Lifetime Brands, Inc.
1000 Stewart Avenue
Garden City, NY 11530

ANNUAL MEETING
The Annual Meeting of Shareholders will
be held at 10:30 a.m. on Thursday, June 16, 2011,
at the Corporate Headquarters.

.

.

.

.

.

.

.

.

.

3
0
3
0
3
0
3
3
0
0
3
0
3
0
3
3
0
0
1
5
0
1
0
5
0
0
1
0
3
0
5
0
3
0
0
1
0
0
0
5
1
3
0
0
5
0
0
0
0
1
3
0
0
5
0
0
0
0
1
0
3
0
5
0
0
0
1
0
0
5
1
0
0
5
0
0
0
0
0
0
0
0

.

.

.

.

.

1
5
1
0
5
0
0
1
0
0
5
0
0
0
1
0
0
5
0
0
0
1
0
5
0
0
0
0
0
0

$
1
3
$
4
1
3
4
$
1
3
4
$
1
$
3
4
1
3
4
$
1
3
4
$
1
3
4
$
1
$
3
1
4
3
4

$
1
$
3
1
4
3
4
$
1
3
4
$
1
3
4
$
1
3
4

$
9
$
5
9
5
$
9
5
$
9
5
$
9
Year Ended December 31,
5
(in thousands, except per share data)

2007

2008

2009

2010

NET SALES

$493,725

$487,935

$415,040

$443,171

NET INCOME (LOSS)

$7,529

($47,755)

$2,715

$20,261

DILUTED INCOME (LOSS)  
PER COMMON SHARE

$0.57

($3.99)

$0.22

$1.64

DEBT

$134,128

$157,164

$95,128

$77,657

LTB 10 AnnualReport Cover NEW ALT.indd   3-4

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SCAN THIS QR CODE 
TO VISIT THE LIFETIME 
BRANDS WEBSITE

SCAN THIS QR CODE 
TO VISIT THE LIFETIME 
BRANDS WEBSITE

Lifetime Brands 
Annual Report 2010

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