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Loop Industries, Inc.

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FY2016 Annual Report · Loop Industries, Inc.
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Annual Report &  
Accounts 2016

6
1
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Who just 
joined?

Who has all  
the background  
noise?

Can you see 
my screen yet?

‘‘

‘‘

Who is that 
speaking?

1

Meet better. Meet LoopUp.

Strategic Report

1-19

Governance

20-32

Financial Statements

33-62

Performance Highlights
Key Performance Indicators
Why We Exist
Co-CEOs’ Statement and Performance Review

2 
3 
4 
10 
14  Market and Distribution
16 
18 

CFO’s Review
Principal Risks and Uncertainties

20 
22 
24 
26 
27 
28 

30 

33 
34 

35 
36 
37 
38 
39 
40 
41 

Board of Directors
Chairman’s Statement
Corporate Governance Report
Audit Committee Report
Nomination Committee Report
Remuneration Committee and  
Remuneration Report
Directors’ Report

Independent Auditor’s Report
Consolidated Statement of  
Comprehensive Income
Consolidated Statement of Financial Position
Company Statement of Financial Position
Consolidated Statement of Changes in Equity
Company Statement of Changes in Equity
Consolidated Statement of Cash Flows
Company Statement of Cash Flows
Notes to the Financial Statements

LoopUp Group plc | Annual Report & Accounts 20162

Performance Highlights

Strong, efficient growth

LoopUp revenue growth

39%

(FY2015: 36%)

2016 gross margin

75.9%

(FY2015: 74.5%)

Year-end net cash

£2.2m

(FY2015: £7.3m net debt)

LoopUp revenue
(£m)

12.8

9.2

6.8

4.9

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

6
1
0
2

LoopUp Revenue is revenue from the LoopUp 
product and associated value-added add-on 
capabilities; excludes discontinued BT technology 
licensing revenue.

EBITDA

£2.1m

(FY2015: £1.0m)

Operating profit

£0.4m

(FY2015: £0.4m loss)

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report3

Key Performance Indicators

Business economics KPIs

Product KPIs

LoopUp’s streamlined, intuitive design ensures that users 
can easily understand how to use the product without training, 
and the product capabilities that set LoopUp apart are highly 
adopted by our users.

New users (hosts) are increasingly having LoopUp dial out to 
them to join their meetings, and the majority leverage LoopUp 
for Outlook, our Microsoft Outlook™ add-in, or the LoopUp 
mobile app.

Percentage of meetings
where LoopUp dials out 
to the host

Percentage of users using 
LoopUp for Outlook and/or 
LoopUp for iOS or Android

75%

55%

43%

79%

64%

42%

4
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2

5
1
0
2

6
1
0
2

4
1
0
2

5
1
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6
1
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2

Group data on cohort of new 
users each year.

Group data on cohort of new  
users each year.

Negative net churn

8.3%

(FY2015: 6.7%)

LoopUp experienced negative net churn – 
i.e. net growth – in our established base of 
customers that are at least one year old.

Negative net churn is the combination  
of our 5.1% loss rate with our 13.4%  
‘upsell’ rate.

New ARR per Pod

£509k

(FY2015: £440k)

‘Pods’ are LoopUp’s business acquisition 
teams (for more, see: Our Markets 
and Distribution).

In 2016, LoopUp had an average of 6.2 
Pods. Each Pod cost £490k on a fully 
loaded basis (FY2015: £410k).

In 2016 each Pod delivered £509k 
in new annual recurring revenue (ARR), 
which, based on our 5% loss rate, would 
imply a 20-year ‘expected lifetime’.

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report4

Why We Exist

Frustrating, time-wasting and insecure for too long

Remote meetings have 
become an essential part 
of day-to-day business, 
yet the experience on 
conference calls is often 
riddled with frustrations 
and distractions.

Research shows that people 
waste an average of 13 minutes(1) 
on a typical conference call 
getting connected or dealing with 
distractions and interruptions. That 
equates to more than £14bn of time 
wasted(2) in the UK and US alone.

Most professionals don’t have 
time to waste fumbling for dial-in 
numbers and passcodes, constantly 
asking ‘who just joined?’, dealing 
with background noise, or trying 
to figure out why guests can’t view 
their screen. They’ve got business 
to do and they want to get to work 
– they certainly don’t want their 
conferencing tool slowing things 
down or getting in the way.

 13minutes wasted 

(out of 38-minute average 
conference call)

£

 14bn

of time wasted

1  Research Now survey to 1,000 frequent conference callers, commissioned by LoopUp, 2015.
2  Estimate derived from overlaying data from Office for National Statistics and Bureau of Labor Statistics.

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report5

Why We Exist

A premium remote meeting experience

Customers

>2,000

Employees

115

Global offices

6

LoopUp is a premium 
remote meetings solution 
that makes it easier for 
discerning professionals 
to collaborate in real time. 

Streamlined and intuitive, we designed 
LoopUp to deliver a refreshingly 
better experience for business users, 
while ensuring the quality, security 
and reliability required by large 
enterprises and global businesses. 
We’ve built LoopUp to integrate 
seamlessly with tools people use every 
day, like Microsoft Outlook™, and not 
to overwhelm users with complex 
features or require user training.

In the world of remote meetings, 
adding value usually means slashing 
prices or introducing a laundry list 
of specialist features. At LoopUp, 
it means delivering an experience 
that exceeds expectations and that 
you can count on without fail.

Whether you’re creating a first 
impression, negotiating a deal, or 
connecting with colleagues, LoopUp 
keeps you focused on business, not 
the meeting.

An exceptional experience

Streamlined and intuitive,  
no training required

For the enterprise

Quality, security, and reliability 
come first

That works where  
you work

Easily integrates with everyday 
collaboration tools

LoopUp Group plc | Annual Report & Accounts 2016Strategic ReportLoopUp was an  
obvious choice for us 
for a number of reasons, 
most importantly, 
we’re getting a better 
product for the price. 
It’s simple to use, and 
the visual interface is 
clean and user-friendly.”

Not only does LoopUp 
ensure that we deliver 
the best conference 
call experience for our 
users no matter where 
they are, it also provides 
a level of security and 
confidentiality that is 
critical to our business.”

Hilary Grieve
Corporate Administration Manager,  
Kia Motors America

Carolyn Lees
Global IT Director, Permira Advisers

LoopUp Group plc | Annual Report & Accounts 2016 
 
LoopUp has changed  
our organisation’s mind  
on conference calls.  
It is simple to use yet 
slick, stable with fantastic 
customer service.”

Michael Walsh
Global Markets COO, Allied World Assurance

LoopUp has far exceeded 
my expectations, a 
global service that is 
convenient, quick and 
intuitive, this has made 
conferencing a whole 
lot easier for all users.”

Ian Stewart
Telecommunications Specialist, Travelex

LoopUp Group plc | Annual Report & Accounts 2016 
 
10

Co-CEOs’ Statement and Performance Review

A landmark year

Steve Flavell
Co-CEO

Michael Hughes
Co-CEO

2016 was a landmark year in our mission 
to make important, day-to-day remote 
business meetings a fundamentally 
better experience for business people, 
as well as a more secure means of 
collaboration for their companies. 
The year combined transformational 
change in our corporate structure with 
yet another year of consistent and 
efficient growth in our operations.

An IPO for future growth
The centrepiece of the year was 
our August float on the Alternative 
Investment Market (AIM) of the 
London Stock Exchange. This was a 
major milestone for the Group, giving 
us strong balance sheet foundations 
for our next phase of business growth. 
Given the general market uncertainty 
and summer holiday season, we 
were delighted by the level of both 
institutional and retail investor support 
as the first technology float in the 
UK following the EU Referendum.

Continued strong, efficient and 
profitable growth
In the business, we extended our 
consistent track record of strong top 
line growth at healthy gross margins, 
developed our market reputation 
as a premium option for discerning 
conference callers, and continued 
to invest in our global team.

LoopUp Revenue grew by 39% 
from £9.2m in FY2015 to £12.8m in 
FY2016. This followed growth of 
36% in FY2015 and 37% in FY2014. 
During the year, we brought in 
increasingly large customers across a 
broad range of industry sectors, with 
professional services remaining a 
sweet spot given the valuable visibility 
and security brought by LoopUp 
to their daily client interactions.

Our customer base remains well 
diversified, with the largest single 
customer representing just 2.4% 
of total LoopUp Revenue. Our 
top 100 customers accounted for 
58% of LoopUp Revenue, and the 
top 500 accounted for 90%. The 
Group generated 41% of LoopUp 
Revenue from the United Kingdom, 
46% from the United States, 11% 
from Continental Europe and 
2% from the Rest of World. Our 
established revenue base in the 
United States is an important 
foundation for future growth as 
this geographic market accounts 
for over 59% of global demand.

Furthermore, in our established 
customer base, we’ve once again 
demonstrated ‘negative net churn’. 
Taking into account all losses, 
shrinkages and growths, LoopUp 
Revenue from all customers of at 
least one year old actually net grew 
in FY2016 by 8.3% (FY2015: 6.7%).

Following our IPO, we also invested 
in the growth of our global team. 
Staff totalled 115 by the year end, up 
from 96 at mid-year. This accelerated 
investment has been made while 
continuing to meet the Board’s 
targets for profit growth. Our gross 
margins improved to 75.9% from 
74.5% in FY2015. Volume pricing 
for the increasingly large customers 
that we’re now serving was more 
than offset by lower negotiated 
telecommunications costs and 
higher revenue per minute served 
from value-added capabilities that 
the user is naturally guided to in 
the product. EBITDA doubled over 
the prior year and the Group turned 
a profit at an operating level.

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report11

We remain focused on 
helping our customers 
have a fundamentally 
better experience on their 
important, day-to-day 
remote meetings.

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report12

Co-CEOs’ Statement and Performance Review

Positive outlook
We remain focused on helping our 
customers have a fundamentally 
better experience on their important, 
day-to-day remote meetings. That’s 
why LoopUp exists. We continue to 
see strong demand for our product; 
we’re confident in the experience-led 
differentiation we’ve built into that 
product over the last 11 years and 
its ability to continue to take share 
from the large players in this £5bn 
market. Looking ahead into 2017, we 
continue to see strong demand for the 
LoopUp product and are confident in 
our ability to deliver further growth.

Finally, we would like to thank our 
wonderful LoopUp team. It is their 
hard work and passion – day in, day 
out – that makes all this happen.

Steve Flavell
Co-CEO

Michael Hughes
Co-CEO
5 May 2017

Progress against our 
strategic initiatives
We made good progress against each 
of our three key strategic initiatives:

1. Continuing to innovate our 
premium product
At the heart of our corporate strategy 
is our product. We compete first 
and foremost on our product and 
the differentiated and premium 
experience it provides to customers 
on their important, day-to-day remote 
meetings. In the world of remote 
meetings, adding value has all too 
often come to mean slashing prices or 
introducing a laundry list of specialist 
features. At LoopUp, it means 
delivering an experience that exceeds 
our customers’ expectations and 
that they can count on without fail.

During 2016 we launched a major 
new version of our web user 
interface, which further enhanced 
its streamlined and intuitive user 
experience. We introduced an online 
fulfilment capability, which enables 
inbound prospects to self-serve 
with a free trial account and ongoing 
payment by credit card. We also 
opened a new data centre in Sydney, 
and interconnected all four of our 
data centres – London, Chicago, 
Hong Kong and Sydney – into a 
single global operating architecture 
to optimise global service quality.

2. Expanding our proven 
distribution model
Once again, our team-based ‘Pods’ 
organisational structure for new 
business acquisition continued 
to operate to incredibly efficient 

underlying unit economics. 
During FY2016, each of the 6.2 
Pods delivered an average of 
£509,000 new annual recurring 
revenue at a fully loaded cost of 
£490,000. The Group’s customer 
loss rate of just 5% would suggest 
a 20-year expected lifetime over 
which this revenue will recur.

The recruitment strategy of exclusively 
bringing new graduates into Pods, 
together with a focus on process and 
team-based incentivisation, combine 
to make Pods a highly scalable and 
repeatable template for future growth. 
We continued that investment during 
2016, leading to 7.25 Pods by year 
end. As indicated at IPO, we plan to 
increase the number of Pods to an 
average of at least eight in 2017 and 
an average of at least 11 in 2018.

3. Introduce inbound marketing into 
our commercial operations
To date, the Group’s growth has been 
achieved in the absence of inbound 
marketing activity and spend. New 
business has been generated through 
customer referrals, word-of-mouth, 
and targeted outreach to prospects. 
Since the IPO, we have hired four 
marketing professionals experienced 
in corporate communications, 
content and digital marketing, and 
graphic design. They have made 
fast foundational progress, having 
already rebranded the Company, 
refreshed the Group’s positioning 
and messaging, and launched a new 
version of our corporate website.

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report13

Co-CEOs’ Statement and Performance Review

Our priorities

Priority

Explanation

Achievements

Outlook

Increase 
number  
of Pods

More of the  
proven same in new 
business acquisition

Grew to 6.2 Pods  
in 2016

Expect to grow to at 
least eight Pods in 2017 
and at least 11 in 2018

Introduce 
marketing

Growth to date 
achieved without 
inbound lead 
generation marketing

Experienced four-
person team hired 
in London, with 
skills in digital 
marketing, content 
marketing, corporate 
communications 
and design

Experimental campaigns 
to drive more enterprise 
and mid-market leads, 
and invest behind 
proven success

Continue to 
innovate our 
product

We compete on our 
premium product 
experience. We aim to 
solve problems with 
important day-to-day 
remote meetings and 
delight our users

We released a major 
new version of LoopUp, 
an online fulfilment 
capability, and added 
two new data centres

Extending our focused, 
best-in-class remote 
meetings product to 
play well with other 
best-in-class enterprise 
collaboration solutions

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report14

Market and Distribution

A large, growing market

Geographic demand
Geographic demand

1%

16%

21%

62%

 North America
 Europe
 Asia Pacific
 Rest of World

The enterprise 
collaboration space  
is vibrant and growing,  
as technology delivers 
new ways for people to 
share and communicate 
at work – and away from 
work – with their peers 
and colleagues.

Remote meetings – or conference 
calls – continue to be at the heart 
of enterprise collaboration with an 
addressable market size of £4.7bn 
in 2015. In fact, the number of 
minutes spent on remote meetings 
is projected to grow from 173bn 
in 2015 to 276bn in 2019(1).

Geographically, North America 
accounts for 62% of the market, 
Europe 21%, Asia Pacific 16% and  
the Rest of World 1%. The United 
States accounts for 95% of the  
North American market, and  
thus 59% of the global market.

Market size (2015)

£4.7bn

Number of minutes spent 
on remote meetings (2015)

173bn

Growth of remote 
meetings minutes

276

247

218

196

173

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

1  Data from Wainhouse Research.

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report 
 
 
 
 
 
15

Market and Distribution

People, product, process

LoopUp is a software-as-
a-service product offered 
on both a pay-as-you-go 
(PAYG) and monthly 
subscription licence 
basis, invoiced monthly 
in arrears.

Our newly released online fulfilment 
capability also allows prospects 
to sign up for a free trial and 
ongoing payment by credit card 
via our corporate website.

Our customers predominantly 
favour PAYG, as do we.

PAYG

98.5%

Subscription licences

1.5%

LoopUp targets mid-
to-large enterprises 
across a broad variety 
of industries, as well as 
SMEs in professional 
services sectors such 
as law, banking, 
private equity, 
consulting and PR.

Our new business acquisition 
activities are carried out 
under our proprietary ‘Pods’ 
organisational structure. Each 
Pod is typically made up of 
six individuals: three business 
development associates, two 
sales executives, and one 
account management executive.

Pod members are recruited 
exclusively as new graduates, 
and are trained and promoted up 
through the team as they perform. 
They work to common processes 
and metrics, and are incentivised 
solely as a team on the basis 
of new recurring revenue 
brought into the business.

Unlike traditional commercial 
structures, the Pod structure 
promotes efficiency between 
business development, sales 
and account management 
activities. It drives a collaborative 
‘best foot forward’ culture, and is 
also relatively self-policing. Pods 
are highly scalable and, along 
with our product differentiation, 
underpin our consistency 
and predictable growth.

Business 
Development
Book

Sales 

Close

Account  
Management
On-board

Our Pod structure underpins  
LoopUp’s predictable,  
scalable growth

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report16

CFO’s Review

A strong position

Simon Healey
CFO

I am delighted to present my first 
financial review since being formally 
appointed to the Group’s Board in 
August 2016.

2016 was a landmark year for 
LoopUp. The successful IPO, 
combined with continued strong 
growth and improved profitability, 
have ensured that the business is in 
a strong position going into 2017. As 
planned at IPO, the Group has begun 
investing some of the IPO proceeds 
in both product development 
and marketing initiatives.

Revenue
Core LoopUp Revenue grew by 39%  
in 2016 to £12.8m. This compares to 
36% growth in 2015. 

The Group’s non-core licensing 
contract with BT generated £0.7m 
of revenue in 2016, compared 
to £0.9m in 2015. This contract 
has now been terminated, and 
hence this revenue stream has 
been treated as discontinued.

Operating results
The Group has continued to 
leverage its growth and improved 
buying power to drive down the 
cost of purchased telephony, which 
makes up the majority of the cost 
of sales. As a result, the gross 
margin percentage improved from 
74.5% in 2015 to 75.9% in 2016.

Administrative expenses grew by 
26% in the year, significantly lower 
than the rate of revenue growth. The 
main areas of spend increases were 
sales and engineering headcount 
and early marketing investment.

The resulting EBITDA rose from 
£1.0m in 2015 to £2.1m in 2016.

The Group’s spend on development 
costs rose from £1.7m in 2015 to £3.2m 
in 2016. The increase represents 
our planned investment in the 
development team together with an 
exchange impact of around £0.4m 
(nearly all this cost is in US Dollars). 
These costs are allocated to specific 
development projects, which are 
then amortised once the project is 
deemed complete. The impact of this 
is that the amortisation charge lags 
behind the level of spend at £1.4m 
for 2016. This charge is expected to 
increase and equalise with the level 
of spend over the next few years.

The Group achieved an operating 
profit of £0.4m in 2016, compared 
to a loss of £0.4m in 2015.

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report17

CFO’s Review

Finance costs of £0.7m were incurred 
in 2016, relating to the remaining 
shareholder loan facility. The loans, 
being denominated in US Dollars, 
gave rise to an exchange loss in 
2016 of £1.2m. Neither of these costs 
are expected to recur in 2017.

The Group continues to receive 
a tax benefit from its research 
and development activity, and we 
expect to receive a claim of at least 
£0.5m of tax cash credit for 2016.

Assets and Cash Flows
The successful IPO in August 2016 
enabled the Group to significantly 
improve its balance sheet. Before 
the IPO, the Group had a significant 
net liabilities position due to its 
reliance on a shareholder loan to 
finance working capital over the 
prior four years. This loan stood 
at £10.0m at the time of the IPO.

The IPO raised £8.5m of new equity 
capital for the business. In addition, 
the Group was able to capitalise 
£4.5m of the shareholder loan 
immediately prior to the IPO. Most 
of the remaining loan has been 
repaid from the proceeds of the 
IPO, however strict ‘use of funds’ 
regulations required the Group to 
ensure that some of the IPO proceeds 
were earmarked for growth and 
development activities. As such, 
£0.3m of the loan remained on the 
balance sheet at the end of 2016, and 
has since been repaid in early 2017.

The IPO has therefore significantly 
improved the Group’s balance sheet 
position, with £7.7m of net assets 
at the end of 2016. The Group also 
has £2.2m of net cash available. 
The Group also has £12.6m of 
accumulated tax losses at the end 
of 2016, which it expects to be able 
to utilise against future profits.

Simon Healey
CFO
5 May 2017

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report18

Principal Risks and Uncertainties

As with any business, the Group is subject to a number of risks and uncertainties, some of which are outside of our control. 
The Board confirms that there are ongoing processes for identifying, evaluating and mitigating the significant risks facing 
the Group. The processes are consistent, so far as appropriate given the size and nature of the business, with the guidance 
issued by the Financial Reporting Council.

Below we have identified the principal risks and uncertainties which could have an adverse material impact on the Group. 
This list is not exhaustive and it should be noted that additional risks, which the Group does not consider material, or of 
which it is not aware, could have an adverse impact.

Principal risk

Impact

Mitigation

Competition 
and 
technological 
change

•  The Group’s primary competitors are, 
in many cases, significantly larger 
enterprises with greater financial and 
marketing resources. There can be no 
guarantee that the Group’s current 
competitors or new entrants to the 
market will not bring new or superior 
technologies, products or services at 
similar or lower prices.

•  We maintain and promote a 

differentiated value proposition.  
While other remote meetings vendors 
claim to deliver value by adding 
specialist features and capabilities,  
or by cutting prices, LoopUp delivers 
value, and competes successfully, by 
providing a superior user experience 
for non-specialist users.

•  The Group’s senior management team 
regularly devotes time to reviewing 
product releases by potential 
competitors and gaining insight from 
industry analysts and customers.

People

•  Difficulties encountered in retaining 

•  The Group believes it has the 

senior staff and recruiting appropriate 
employees, and the failure to do so,  
or a change in market conditions  
that renders current incentivisation 
structures lacking, may hinder the 
Group’s ability to grow.

appropriate incentivisation structures 
in place to attract and retain the 
calibre of employees necessary to 
ensure the efficient management, 
operation and growth of the business.

Key system 
failure or 
disruption

•  Any malfunctioning of the Group’s 
technology and systems, or those  
of key third parties, even for a short 
period of time, could result in a lack  
of confidence in the Group’s services, 
with a consequential material adverse 
effect on operations and results.

•  The Group regularly reviews the 
appropriate redundancy and 
resiliency in its network operations,  
is ISO 27001 certified across its global 
operations, and has implemented 
a sophisticated Service Event 
Response Team (SERT) with detailed 
processes and procedures for 
responding to any size or type of 
service outage or disruption.

•  Members of the SERT are located 

around the world, enabling 24x365 
coverage.

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report19

Principal Risks and Uncertainties

Principal risk

Impact

Mitigation

Product 
development

Intellectual 
property

Foreign 
exchange

•  New capabilities and enhancements 
introduced into the Group’s product 
may contain undetected defects that 
fail to meet customers’ performance 
expectations or satisfy contract 
specifications, and this may impact 
the Group’s results and reputation.

•  Challenges to the Group’s intellectual 
property or alleged infringements of 
others’ intellectual property, by either 
competitors or other third parties, 
could result in costs, liabilities and 
operational uncertainties for the 
Group and there can be no guarantee 
as to the outcome of any such 
challenge or associated litigation.

•  The Group also licenses software  
from third parties and the Group’s 
continuing rights to do so cannot 
be guaranteed.

•  All product releases are put through 
rigorous quality assurance cycles, 
followed by internal user acceptance 
testing before release to customers  
in a considered and organised rollout 
strategy. Care is also taken to be able  
to ‘roll back’ to previous versions of the 
product whenever practically possible.

•  The Group is aware neither of any 

challenges to its intellectual property, 
including its three granted patents, 
nor of any infringements to others’ 
intellectual property. We maintain an 
active policy regarding patents and 
trademarks as appropriate.

•  We maintain robust contracts with  
any key software licensed from 
third parties, and are aware of and 
informed about alternative sources 
of supply as necessary.

•  Given the Group’s material US sales 

•  Our percentage of revenue 

and operations, fluctuations in foreign 
currency exchange rates could have a 
material effect on the Group’s revenue 
and profitability, and there can be no 
guarantee that the Group would be 
able to compensate or hedge against 
such effects.

denominated in US Dollars is currently 
broadly aligned with our percentage 
of costs denominated in US Dollars 
and we closely monitor both that 
alignment and foreign exchange 
movements on an ongoing basis.

That strategic report was approved by the Board of Directors and authorised for issue on 5 May 2017. It was signed on their 
behalf by:

Steve Flavell
Director
5 May 2017

LoopUp Group plc | Annual Report & Accounts 2016Strategic Report 
 
 
20

Board of Directors

Non-Executives

Lady Barbara Judge CBE
Independent Non-Executive Chairman

Mike Reynolds
Independent Non-Executive Director

Lady Judge is the National Chairman of the UK Institute of 
Directors. She is also Chairman Emeritus of the UK Atomic 
Energy Authority (UKAEA), former Chairman of the Pension 
Protection Fund, and UK Business Ambassador on behalf  
of UK Trade & Investment.

Lady Judge is best known to UK tech investors for serving 
on the board of IT company Axon plc prior to its takeover.  
In 2010, Lady Judge was appointed Commander of the 
Order of the British Empire.

Mike most recently held the position of EVP at Syniverse 
Technologies, before which he served as CEO of 2degrees 
Mobile. Prior to 2degrees Mobile, Mike spent seven years 
as President at Singapore-listed network operator, StarHub, 
where he was responsible for the day-to-day operations 
of 2,800 employees and US $1.4bn of revenue.

Previously, Mike spent 24 years at BellSouth, which 
included appointments as President of BellSouth China  
and CEO of BellSouth International Wireless Services.

Barmak Meftah
Independent Non-Executive Director

Nico Goulet
Non-Executive Director

Barmak is a 20-year technology industry veteran and 
currently President and CEO of AlienVault. Prior to 
AlienVault, Barmak served as Vice President of the 
Enterprise Security Products division at HP, which acquired 
Fortify Software, an information security provider where 
Barmak was Chief Products Officer.

Barmak has also served in several senior management 
roles at Sychron and Oracle Corporation. He also serves on 
various technical advisory boards and is a limited partner 
and advisor to a number of venture capital funds.

Nico is a managing partner at Adara Ventures where he has 
managed venture capital funds for the last 15 years. Nico 
has been actively involved with more than 25 early-stage 
ventures and served on the boards of 15 companies.

Prior to Adara, Nico was a partner at Monitor Company. 
Nico has a BSc degree in Aerospace Engineering from  
the École Centrale de Paris, an MSc in Aeronautics & 
Astronautics from MIT, and an MBA from INSEAD.

Key to Committees:

 Audit
 Nomination
 Remuneration

LoopUp Group plc | Annual Report & Accounts 2016Governance 
 
 
 
 
 
 
21

Board of Directors

Executives

Steve Flavell
Co-CEO

Michael Hughes MBE
Co-CEO

Steve co-founded LoopUp alongside co-CEO Michael 
Hughes. Based in London, Steve oversees global 
commercial activities and is accountable for setting and 
delivering the Group’s financial plan. Prior to LoopUp, Steve 
was EVP and main board director at GoIndustry, an online 
industrial auctioneering platform, where as part of its 
founding team, Steve was involved in the company’s 
organic growth and several acquisitions.

Previously, Steve spent time at Monitor Company, Mars & 
Co, and Mobil Oil. Steve has an MBA from Stanford and an 
MEng from St. John’s College, Cambridge.

Michael co-founded LoopUp alongside co-CEO Steve Flavell. 
Based in San Francisco, Michael oversees the Group’s 
product development, engineering and network operations 
worldwide. Prior to LoopUp, Michael was a founding member 
and CEO of Pagoo, a pioneering VoIP company, overseeing 
the company’s expansion into Europe and Asia.

Prior to Pagoo, Michael was a strategy consultant with 
Monitor. Michael has an MEng from Imperial College, 
an MBA from Stanford as an Arjay Miller Scholar, and 
was awarded a Sainsbury Management Fellowship by 
the Royal Academy of Engineering.

Michael was made a Member of the Order of the British 
Empire (MBE) in Her Majesty’s 2017 New Year’s Honours 
List for services to graduate development via the Silicon 
Valley Internship Programme.

Simon Healey
CFO

Based in London, Simon oversees all global financial 
operations. Prior to LoopUp, Simon was Financial Controller 
at Streetcar, which sold to Zipcar in 2011. Previously, he 
was Financial Controller at Research Now and was involved 
in the company’s listing on AIM. Simon is a Chartered 
Accountant who trained with KPMG, and holds a degree 
in Accountancy from the University of Birmingham.

LoopUp Group plc | Annual Report & Accounts 2016Governance 
 
22

Chairman’s Statement

Our next phase of growth

Lady Barbara Judge CBE
Chairman

As our co-CEOs discussed in their 
statement, LoopUp has had a 
milestone year marked by strong 
growth, continued product innovation 
and an initial public offering (IPO) on 
AIM. I am very pleased and honoured 
to have been asked to join the Board 
as its new Chairman at the time of 
IPO. Accordingly, I would like to thank 
Mike Reynolds, our former Chairman, 
who now serves as an independent 
Non-Executive Director, for his years 
of leadership and commitment to the 
Company. I also want to thank Andrew 
Scott, who retired from the Board at 
IPO, for his hard work and service 
over the years. We now welcome 
Simon Healey, our CFO, to the Board.

LoopUp addresses a real business 
problem – painful, time-wasting 
conference calls that frustrate and 
challenge busy professionals every 
day. As a regular conference caller 
myself, LoopUp’s innovative approach 
presents a refreshing alternative, 
and its business model and growing 
adoption among demanding 
enterprises are proof of the value 
LoopUp delivers to its customers 
and the market. I am excited to be 
part of the Company as we enter 
the next stage of our growth.

As discussed in this report, 
the Company is well organised 
and operating efficiently. The 
Directors and executive team have 
demonstrated their ability to take 
the business forward as a public 
company. I remain confident that 
the Company is well positioned 
to grow in line with market 
expectations and deliver against 
our priorities in the year to come.

I look forward to meeting you, 
our shareholders, at our AGM 
on 15 June 2017.

A note on corporate governance
LoopUp Group plc, as an AIM 
company, is not required to comply 
with the UK Corporate Governance 
Code (‘the Code’). The Board, 
however, recognises the importance 
of the principles set out in the 
Code and remains committed to 
the maintenance of high standards 
of corporate governance.

After due consideration, the Board 
seeks to apply those aspects of the 
Code as far as it considers appropriate 
for a business of this size and nature.

The composition of the Group’s Board 
was considered carefully prior to AIM 
admission, and no changes to the 
Board or its Committees have taken 
place since admission.

The Board holds its strategic decision-
making meetings in various Group 
offices, taking the opportunity to meet 
with members of both the Executive 
team and the wider senior 
management team, building their 
knowledge of the business.

In my opinion, LoopUp offers a 
superior service to clients and 
customers. It is my honour and 
pleasure to be its Chairman, and to 
have the opportunity to work with 
such an effective and impressive 
management team and Board.

Lady Barbara Judge CBE
Chairman
5 May 2017

LoopUp Group plc | Annual Report & Accounts 2016Governance23

LoopUp’s innovative 
approach presents a 
refreshing alternative, 
and its business model 
and growing adoption 
among demanding 
enterprises are proof 
of the value LoopUp 
delivers to its customers 
and the market. 

LoopUp Group plc | Annual Report & Accounts 2016Governance24

Corporate Governance Report

Board meetings and attendance
The Board aims to meet at least quarterly, with at least two meetings held in person (once during the budget-setting 
process and once mid-year). The remaining meetings are held remotely on LoopUp’s platform. Two formal Board  
meetings were held during 2016. The table below shows the number of and attendance at both Board and Committee 
meetings during the year.

Board meetings

Audit

Remuneration

Nomination

Possible

Attended

Possible

Attended

Possible

Attended

Possible

Attended

Committee meetings

Executive Directors
Steve Flavell
Michael Hughes
Simon Healey
Non-Executive Directors
Lady Barbara Judge
Mike Reynolds
Nico Goulet
Barmak Meftah

2
2
2

2
2
2
2

2
2
2

2
2
2
–

2
–
2

–
2
2
2

2
–
2

–
2
2
2

2
–
–

–
2
–
2

2
–
–

–
2
–
2

–
–
–

–
–
–
–

–
–
–

–
–
–
–

Board composition
The Board comprises three Executive and four Non-
Executive Directors (including the Chairman). The Group 
appointed Lady Barbara Judge as Chairman and Senior 
Independent Non-Executive Director at the time of the 
IPO. At the same time, Andrew Scott resigned from the 
Board. Mr Scott has been involved with the Group from its 
inception, and remains a significant shareholder. The Board 
would like to thank Mr Scott for his support and valuable 
contribution to the Group.

Mike Reynolds, Barmak Meftah and Nico Goulet remain in 
place from the previous Ring2 Communications Board, with 
the former two Directors being considered independent.

Simon Healey, who has served as CFO to the Group since 
2011, was formally appointed to the Board at IPO.

Board responsibilities
The Board is responsible for the long-term success of the 
Group. It sets strategic aims and oversees implementation 
within a framework of prudent and effective controls, 
ensuring that only acceptable risks are taken. It provides 
leadership and direction and is also responsible for 
corporate governance and the overall financial 
performance of the Group.

The Board has agreed the schedule of matters reserved 
for its decision, which includes ensuring that the necessary 
financial and human resources are in place to meet 
obligations to shareholders and others. It also approves 
any acquisitions and disposals, major capital expenditure, 
annual budgets and dividend policy.

Board papers are circulated before Board meetings in 
sufficient time to enable their review and consideration 
in advance of meetings.

Board effectiveness
The performance of the Board is evaluated on an 
ongoing basis with reference to all aspects of its operation 
including, but not limited to: the appropriateness of its skill 
level; the way its meetings are conducted and administered 
(including the content of those meetings); the effectiveness 
of the various Committees; whether corporate governance 
issues are handled satisfactorily; and whether there is 
a clear strategy and objectives.

The Co-Chief Executives’ and Chief Financial Officer’s 
performance is appraised by the Chairman. The Chairman 
is appraised by the other Non-Executive Directors, and the 
other Non-Executive Directors are appraised by the Chairman.

Directors’ independence
Three of the Non-Executive Directors are considered  
by the Board to be independent and are free to exercise 
independence of judgement. They have never been 
employed by the Group nor do they participate in the 
Group bonus scheme. They receive no remuneration apart 
from their fees and, in some cases, limited share options.

Board appointments
On appointment, a new Director is briefed on the activities of 
the Group. Ongoing training is provided as needed. Directors 
are updated on a regular basis on the Group’s business.

LoopUp Group plc | Annual Report & Accounts 2016Governance25

Corporate Governance Report

Directors are subject to re-election at the Annual General 
Meeting following their appointment. In addition, at each 
Annual General Meeting one-third (or the nearest whole 
number) of the Directors retire by rotation.

Access to independent advice and support
In the furtherance of his or her duties or in relation to acts 
carried out by the Board or the Group, each Director is 
aware that he or she is entitled to seek independent 
professional advice at the expense of the Group. The 
Group maintains appropriate Directors’ and Officers’ 
insurance in the event of legal action being taken against 
any Director. Each Director has access to the advice and 
services of the Company Secretary, if required, who is 
responsible for ensuring that Board procedures are 
properly followed and that applicable rules and regulations 
are complied with.

Internal controls and risk management
The Board is responsible for the Group’s system of internal 
controls and for reviewing its effectiveness. Such a system 
is designed to mitigate against and manage, rather than 
eliminate, the risk of failure to achieve business objectives 
and can only provide reasonable and not absolute 
assurance against material misstatement or loss.

The Board confirms that there are ongoing processes for 
identifying, evaluating and mitigating the significant risks 
facing the Group. The processes are consistent, so far as 
appropriate given the size and nature of the business, with 
the guidance issued by the Financial Reporting Council.

The Group’s internal financial control and monitoring 
procedures include:
•  Clear responsibility for the maintenance of good financial 

controls and the production of accurate and timely 
financial information.

•  The control of key financial risks through appropriate 

authorisation levels and segregation of accounting duties.

•  Detailed monthly reporting of trading results and 

financial position, including variances against budget.

•  Reporting of any non-compliance with internal 

financial controls.

•  Review of reports issued by external auditors.

The Audit Committee, on behalf of the Board, reviews 
reports from the external auditor together with 
management’s response. In this matter, it has reviewed 
the effectiveness of the system of internal controls for 
the period.

Shareholder communications
Executive Directors regularly meet with institutional 
shareholders to foster a mutual understanding of 
objectives. In particular, an extensive programme of 
meetings with analysts and institutional shareholders 
is held following the interim and preliminary results 
announcements. Feedback from these meetings is 
presented to the Board. The Chairman and other 
Non-Executives are available to shareholders to discuss 
strategy and governance.

All Directors encourage the participation of all 
shareholders, including private investors, at the Annual 
General Meeting and as a matter of policy the level of proxy 
votes lodged on each resolution is declared at the meeting 
and published by announcement to the London Stock 
Exchange and on the Group’s website.

The Group’s Annual Report and Accounts is published on 
the Group’s website and can be accessed by shareholders.

LoopUp Group plc | Annual Report & Accounts 2016Governance26

Audit Committee Report

Committee composition
The Audit Committee (‘the Committee’) was established 
in August 2016, although a similar committee did operate 
under Ring2 Communications Limited prior to the 
establishment of the Group as it currently stands. Mike 
Reynolds is Chair of the Audit Committee and the other 
members are Barmak Meftah and Nico Goulet. The Board 
considers the members to have relevant and recent 
financial experience, given their biographies as set  
out on pages 20 and 21.

Committee responsibilities
The Committee is appointed by and responsible to 
the Board. It has written terms of reference. Its main 
responsibilities are:
•  Monitoring its satisfaction with the truth and fairness 

of the Group’s financial statements before submission 
to the Board for approval, ensuring their compliance 
with appropriate accounting standards, the law and 
AIM rules.

•  Monitoring and reviewing the effectiveness of the 

Group’s systems of internal control.

•  Making recommendations to the Board in relation to 
the appointment and remuneration of the external 
auditor, and reviewing the auditor’s objectivity and 
independence on an ongoing basis.

•  Implementing a policy relating to any non-audit 

services performed by the external auditor.

The Committee is authorised by the Board to seek and 
obtain information from any officer or employee of the 
Group and obtain external advice as it deems necessary.

Committee meetings
The Committee aims to meet at least three times per year. 
These meetings are scheduled to coincide with the review 
of the interim statement, the scope and planning of the 
external audit and, finally, the results and observations 
upon completion of the external audit.

Two meetings were held during the year, with a third held 
prior to the approval of this Annual Report in March 2017. 
The external auditor, co-CEO and CFO attended all of these 
meetings. The Committee also has the opportunity to meet 
with the external auditor without any Executive Directors 
present if it wishes to do so.

The Committee carried out a full review of the year-end 
results and of the audit, using as a basis the reports to the 
Committee prepared by the CFO and the external auditor. 
Questions were asked of senior management around any 
significant or unusual transactions where the accounting 
treatment could be open to different interpretations.

The Committee received from the external auditor a 
report of matters arising during the audit which the auditor 
deemed to be of significance. The statement of internal 
controls and the management of risk, which is included 
in the Annual Report, is approved by the Committee.

Significant matters considered by the Committee in 
relation to the financial statements and areas of judgement 
routinely considered and challenged were as follows:
•  Revenue recognition
•  Capitalisation of development costs
•  Going concern

The Committee is satisfied that the judgements made 
by management are reasonable and that appropriate 
disclosures in relation to key judgements and estimates 
have been included in the financial statements. In reaching 
this conclusion the Committee has considered reports 
and analysis prepared by management and has also 
constructively challenged assumptions. The Committee 
has also considered detailed reports prepared by the 
external auditor.

Committee performance
The Committee regularly reviews its own performance and 
has concluded that it is performing as expected.

External auditor
Grant Thornton UK LLP has been the external auditor 
since 2014.

As required, the external auditor provided the Committee 
with information for review about policies and processes for 
maintaining its independence and compliance regarding 
the rotation of audit partners and staff. The Committee 
considered all relationships between the external auditor 
and the Group and was satisfied that they did not 
compromise the auditor’s judgement or independence, 
particularly around the provision of non-audit services.

Management reviewed the effectiveness of the external 
audit process and were satisfied with the external auditor’s 
knowledge of the business and that the scope of the audit 
was appropriate and the audit process effective.

Following these processes, the Committee recommended 
to the Board that Grant Thornton UK LLP be proposed for 
re-election at the AGM.

Internal audit function
Given the size and nature of the Group, the Board did not 
consider it necessary to have an internal audit function 
during the year, though this need will be reviewed regularly.

LoopUp Group plc | Annual Report & Accounts 2016Governance27

Nomination Committee Report

Committee composition
The Nomination Committee was established in  
August 2016. Mike Reynolds is Chair of the Nomination 
Committee and the other members are Barmak Meftah  
and Steve Flavell.

Committee responsibilities
The primary purpose of the Committee is to lead the 
process for Board appointments and to make 
recommendations to the Board to achieve the optimal 
composition of the Board, having regard to:
•  its size and composition;
•  the extent to which required skills, experience or 

attributes are represented;

•  the need to maintain the highest appropriate standard 

of corporate governance; and

•  ensuring that it consists of individuals who are best 
able to discharge the responsibilities of Directors.

It has written terms of reference.

Committee meetings
The Nomination Committee did not meet during 2016, 
due to the timing of the IPO.

The Board has considered diversity in broader terms 
than gender and believes it is also important to reach the 
correct balance of skills, experience, independence and 
knowledge on the Board. All Board appointments will be 
made on merit and with the aim of achieving a correct 
balance. The Group has formal policies in place to promote 
equality of opportunity across the whole organisation and 
training is provided to assist this.

LoopUp Group plc | Annual Report & Accounts 2016Governance28

Remuneration Committee and Remuneration Report

The Remuneration Committee
The Remuneration Committee was established in August 
2016. It is chaired by Mike Reynolds and the other 
Committee members are Steve Flavell and Barmak Meftah.

The Committee’s primary purpose is to assist the Board 
in determining the Company’s remuneration policies and, 
in so doing, agree the framework for Executive Directors’ 
remuneration with the Board. It has written terms of 
reference.

The Committee met twice during the year, with other 
Board members in attendance as appropriate.

Remuneration Committee report
As an AIM-listed company, LoopUp Group plc is not 
required to comply with Schedule 8 to the Large and 
Medium-sized Companies and Groups (Accounts and 
Reports) Regulations 2008. The content of this report is 
unaudited unless stated otherwise.

Membership of the Remuneration Committee
During the year, the Remuneration Committee comprised 
two Non-Executive Directors (Mike Reynolds as Chair and 
Barmak Meftah) and one Executive Director (Steve Flavell).

The Remuneration Committee reviews the performance of 
the Executive Directors and makes recommendations to the 
Board on matters relating to remuneration, terms of service, 
granting of share options and other equity incentives.

Remuneration policy
The objectives of the remuneration policy are to ensure 
that the overall remuneration of Executive Directors is 
aligned with the performance of the Group and preserves 
an appropriate balance of income and shareholder value.

Non-Executive Directors
Remuneration of Non-Executive Directors is negotiated 
by the Executive Directors and agreed by the Board. 
Non-Executive Directors are not permitted to participate in 
pensions, annual bonuses or employee benefits. They are 
entitled to participate in share option agreements relating 
to the Company’s shares. Each of the Non-Executive 
Directors has a letter of appointment stating his or her 
annual fee and that their appointment is initially for a period 
of three years, renewable for a further period of three 
years. Their appointment may be terminated with three 
months’ written notice at any time.

Directors’ remuneration
The normal remuneration arrangements for Executive 
Directors consist of basic salary, annual performance-
related bonuses and participation in share options schemes. 
In addition, they receive private healthcare benefits.

Annual bonuses
The 2016 annual bonus plan comprised a target bonus 
of 50% of salary for Steve Flavell and Michael Hughes 
and 25% of salary for Simon Healey. Executive Directors 
are rewarded based on the performance of the Group 
versus predefined targets as well as the achievement 
of personal objectives.

Based on the 2016 performance targets set at the time of 
IPO, the Group either achieved or exceeded the targets set 
for revenue, gross margin and EBITDA. As a result of this 
performance, the Remuneration Committee resolved to pay 
bonuses as set out in this report.

Similar bonus principles will be adopted for 2017. 
Performance targets around revenue, gross margin and 
EBITDA have been set by the Board. Meeting these targets 
and achieving personal objectives will result in payouts  
in line with those for 2016. Payouts can exceed these 
amounts should performance exceed these targets, 
and are capped.

LoopUp Group plc | Annual Report & Accounts 2016Governance29

Remuneration Committee and Remuneration Report

In addition to the annual bonuses discussed above, the Executive Directors were directly incentivised to achieve a 
successful IPO during the year. This resulted in additional bonus payments as disclosed in the table in this report. The cost 
of these bonuses was considered to be a cost of the transaction and has been set against share premium during the year.

Executive
Steve Flavell
Michael Hughes
Simon Healey (since appointment)
Non-Executive
Lady Barbara Judge
Mike Reynolds
Nico Goulet
Barmak Meftah

Payment 
currency

Salary/fees 
£000

Annual 
bonus
£000

Benefits
£000

AIM IPO 
bonus
£000

GBP
USD
GBP

GBP
USD
–
–

171
202
40

17
22
–
–

95
106
29

–
–
–
–

2
5
–

–
–
–
–

30
32
20

–
–
–
–

2016 
total
£000

298
345
89

17
22
–
–

2015 
total
£000

182
196
–

–
22
–
–

Directors’ interests
Details of the Directors’ shareholdings are included in the Directors’ Report on page 31.

Directors’ share options
Aggregate emoluments disclosed below do not include any amounts for the value of options to acquire ordinary shares in the 
Company granted to or held by the Directors. Details of options for Directors served during the year are as follows:

Executive
Steve Flavell
Michael Hughes
Simon Healey
Non-Executive
Lady Barbara Judge
Mike Reynolds

Nico Goulet
Barmak Meftah

By order of the Board

Mike Reynolds
Chairman of the Remuneration Committee
5 May 2017

Number of 
options at 
31 December 
2016

880,000
880,000
100,000

–
75,000
75,000
–
75,000
31,250

Exercise 
price

£0.75
£0.75
£0.50

–
£0.75
£0.0128
–
£0.75
£0.0128

LoopUp Group plc | Annual Report & Accounts 2016Governance30

Directors’ Report
For the year ended 31 December 2016

The Directors present their report and the audited financial statements for the year ended 31 December 2016.

As noted in note 1.01 on page 41, the Company was incorporated during 2016, and became the Parent Company of the 
Group during the year following a share-for-share exchange. As explained in note 1.01, these financial statements present 
information as if the Group had been in existence in its current format for the whole of the current and previous years.

Principal activity
The principal activity of the Group is the provision of a ‘software-as-a-service’ (SaaS) platform for remote business meetings.

Business review and future developments
A review of the Group’s operations and future developments is covered in the Strategic Report section of the Annual 
Report and Accounts on pages 2 to 19. This report includes sections on strategy and markets and considers key risks 
and key performance indicators.

Financial results
Details of the Group’s financial results are set out in the consolidated statement of comprehensive income, other 
statements and related notes on pages 34 to 62.

Dividends
The Directors do not recommend the payment of a dividend.

Going concern
After making enquiries, the Directors have confidence that the Group has adequate resources to continue in operational 
existence for the foreseeable future. For this reason they continue to adopt the going concern basis in preparing the 
Annual Report and Accounts. This is described in more detail in note 1.03.

Annual General Meeting
Enclosed with this report is the Notice of the Company’s first Annual General Meeting, to be held at 9:30am on 15 June 
2017 at the offices of Panmure Gordon.

Directors
The Directors who served on the Board and on Board Committees during the year are set out on pages 20 to 21. One-third 
of the Directors are required to retire at the Annual General Meeting and can offer themselves for re-election.

The Directors benefitted from qualifying third party indemnity provisions in place during the financial year and at the date 
of this Annual Report.

Information on Directors’ remuneration and share option rights is given in the Remuneration Committee Report on page 29.

The middle market price of the Company’s shares on 31 December 2016 was 120.5 pence and the range during the year 
(post-IPO) was 100.0 pence to 127.5 pence with an average price of 120.5 pence.

LoopUp Group plc | Annual Report & Accounts 2016Governance31

Directors’ Report
For the year ended 31 December 2016

Directors’ shareholdings
The beneficial interests of the Directors in the share capital of the Company at 31 December 2016 and 2015 were as follows:

Executive
Steve Flavell
Michael Hughes
Simon Healey
Non-Executive
Lady Barbara Judge
Mike Reynolds
Nico Goulet (as Managing Partner of shareholder,  

Adara Ventures SICAR)

Barmak Meftah

1  Shares in Ring2 Communications Limited.

31 December 2016

31 December 2015(1)

Number 
of shares

% of issued 
ordinary 
share capital

Number 
of shares

% of issued 
ordinary 
share capital

2,727,294
2,707,294
30,275

6.6% 2,707,294
6.6% 2,707,294
30,275
0.0%

15,754
–

0.0%
–

–
–

9.8%
9.8%
0.0%

–
–

8,039,548
43,750

19.7% 8,039,548
–

0.0%

29.0%
–

Significant shareholders
The Company is informed that, at 25 April 2017, individual registered shareholdings of more than 3% of the Company’s 
issued share capital were as follows:

Andrew Scott(1)
Adara Ventures SICAR
Stephen Flavell
Thomas Michael Hughes
Herald Investment Management Limited
Octopus Investments Nominees Limited

Number of shares

11,801,349
6,964,548
2,727,294
2,707,294
2,100,000
1,598,783

% of issued 
ordinary 
share capital

28.8%
17.0%
6.7%
6.6%
5.1%
3.9%

1  This includes shares registered in the name of his wife, Rhonda Scott, the Zacando Foundation and Jim Nominees Limited.

Research and development
The Group expended £3,211,000 during the year (2015: £1,742,000) on development, which was all capitalised within 
intangible assets. An amortisation charge of £1,419,000 (2015: £1,251,000) has been charged against previously capitalised 
costs. No research costs have been incurred.

Financial instruments
The Group’s policy and exposure to financial instruments is set out in note 20.

Employee involvement
It is the Group’s policy to involve employees in its progress, development and performance. This has been communicated 
through both formal and informal meetings at all levels throughout the Group. During such meetings, employees are 
encouraged to provide a free flow of information and ideas.

Applications for employment by disabled persons are fully considered, bearing in mind the respective aptitudes and 
abilities of the applicants concerned. The Group is a committed equal opportunities employer and has engaged employees 
with broad backgrounds and skills.

It is the policy of the Group that the training, career development and promotion of a disabled person should, as far as 
possible, be identical to that of a person who does not have a disability. In the event of members of staff becoming disabled, 
every effort is made to ensure that their employment within the Group continues.

LoopUp Group plc | Annual Report & Accounts 2016Governance32

Directors’ Report
For the year ended 31 December 2016

Political and charitable donations
The Group does not make political donations. Charitable donations of £1,000 were made during the year (2015: £1,000).

Supplier payment policy and practice
The Group does not operate a standard code in respect of payments to suppliers. The Group agrees terms of payment 
with each supplier at the start of business and makes payments in accordance with these terms.

The number of creditor days outstanding at 31 December 2016 was 62 days (2015: 59 days).

Directors’ Responsibilities Statement
The Directors are responsible for preparing the Strategic Report and Directors’ Report and the financial statements in 
accordance with applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors 
have prepared the financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted 
by the European Union. Under Company law the Directors must not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state of affairs and profit or loss of the Company and Group for that 
period. In preparing these financial statements, the Directors are required to:
•  select suitable accounting policies and then apply them consistently;
•  make judgements and accounting estimates that are reasonable and prudent;
•  state whether applicable IFRSs have been followed, subject to any material departures disclosed and explained in 

the financial statements;

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company 

will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and 
enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud 
and other irregularities.

The Directors confirm that:
•  so far as each Director is aware, there is no relevant audit information of which the Company’s auditor is unaware; and
•  the Directors have taken all the steps that they ought to have taken as Directors in order to make themselves aware of 

any relevant audit information and to establish that the Company’s auditor is aware of that information.

The Directors are responsible for the maintenance and integrity of the corporate and financial information on the Group’s 
website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ 
from legislation in other jurisdictions.

Auditor
A resolution for the re-appointment of Grant Thornton UK LLP as auditor of the Group is to be proposed at the forthcoming 
Annual General Meeting.

By order of the Board

Lady Barbara Judge
Chairman
5 May 2017

LoopUp Group plc | Annual Report & Accounts 2016Governance33

Independent Auditor’s Report
To the members of LoopUp Group plc (formerly Pacific Shelf 1812 Limited)

We have audited the financial statements of LoopUp Group plc (formerly Pacific Shelf 1812 Limited) for the year ended 
31 December 2016 which comprise the Consolidated and Company Statements of Financial Position, the Consolidated 
Statement of Comprehensive Income, the Consolidated and Company Statements of Cash Flows, the Consolidated and 
Company Statements of Changes in Equity and the related notes. The financial reporting framework that has been applied 
in their preparation is applicable law and International Financial Reporting Standards (IFRSs) as adopted by the European 
Union and, as regards the Parent Company financial statements, as applied in accordance with the provisions of the 
Companies Act 2006.

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the Company’s members those matters we are 
required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the Company and the Company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.

Respective responsibilities of Directors and auditor
As explained more fully in the Directors’ Responsibilities Statement set out on page 32, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view. Our responsibility is to audit 
and express an opinion on the financial statements in accordance with applicable law and International Standards on Auditing 
(UK and Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.

Scope of the audit of the financial statements
A description of the scope of an audit of financial statements is provided on the Financial Reporting Council’s website at 
www.frc.org.uk/auditscopeukprivate.

Opinion on financial statements
In our opinion:
• 

the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 
31 December 2016 and of the Group’s profit for the year then ended;
the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;
the Parent Company financial statements have been properly prepared in accordance with IFRSs as adopted by the 
European Union and as applied in accordance with the provisions of the Companies Act 2006; and
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Opinion on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
• 

the information given in the Strategic Report and Directors’ Report for the financial year for which the financial 
statements are prepared is consistent with the financial statements; and
the Group Strategic Report and Directors’ Report have been prepared in accordance with applicable legal requirements.

• 
• 

• 

• 

Matter on which we are required to report under the Companies Act 2006
In the light of the knowledge and understanding of the Group and Parent Company and its environment obtained in the 
course of the audit, we have not identified any material misstatements in the Strategic Report and Directors’ Report.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you 
if, in our opinion:
•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not 

been received from branches not visited by us; or
the Parent Company financial statements are not in agreement with the accounting records and returns; or

• 
•  certain disclosures of Directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit.

Jeremy Read
Senior Statutory Auditor
for and on behalf of Grant Thornton UK LLP
Statutory Auditor, Chartered Accountants
Milton Keynes
5 May 2017

LoopUp Group plc | Annual Report & Accounts 2016Financial Statements34

Consolidated Statement of Comprehensive Income
For the year ended 31 December 2016

LoopUp Revenue(1)
Discontinued licencing revenue

Total revenue
Cost of sales

Gross profit
Administrative expenses

Operating profit/(loss)

EBITDA(2)

Depreciation
Amortisation of intangible fixed assets
Share-based payments charges
Other operating income

Operating profit/(loss)

Finance costs

Loss before income tax

Income tax

Profit/(loss) for the year

Other comprehensive income and loss

Currency translation loss

Total comprehensive income for the year attributable to the equity holders of 

the parent

Earnings/(loss) per share (pence):
Basic
Diluted

Note

6

7

7

7

7

21.06

8

7

11

12

13

2016 
£000

12,823
736

13,559
(3,265)

10,294
(9,896)

398

2,063

(246)
(1,419)
–
–

398

(684)

(286)

484

198

2015 
£000

9,204
901

10,105
(2,580)

7,525
(7,878)

(353)

1,020

(206)
(1,251)
–
84

(353)

(733)

(1,086)

506

(580)

(1,209)

(363)

(1,011)

(943)

0.6
0.5

(2.4)
(2.4)

1  LoopUp Revenue is revenue from the LoopUp product and associated value-added add-on capabilities; excludes discontinued BT technology licencing revenue.
2  EBITDA is operating profit stated before depreciation, amortisation of intangible fixed assets and share-based payments charges.

The notes on pages 41 to 63 form part of these financial statements.

LoopUp Group plc | Annual Report & Accounts 2016Financial Statements35

Consolidated Statement of Financial Position
As at 31 December 2016

Assets
Property, plant and equipment
Intangible assets

Total non-current assets

Trade and other receivables
Cash and cash equivalents
Current tax

Total current assets

Total assets

Liabilities
Trade and other payables
Accruals and deferred income
Borrowings

Total current liabilities

Net current assets/(liabilities)
Borrowings

Total non-current liabilities

Total liabilities

Net assets/(liabilities)

Equity
Share capital
Share premium
Other reserve
Foreign currency translation reserve
Retained loss

Shareholders’ funds/(deficit) attributable to equity owners of parent

Note

2016 
£000

2015 
£000

14

15

16

17

16

18

18

19

19

21

21

463
4,822

5,285

2,802
2,547
500

5,849

11,134

(1,744)
(1,378)
(306)

(3,428)

2,421
–

–

(3,428)

7,706

342
3,030

3,372

2,096
402
483

2,981

6,353

(1,177)
(487)
(2,206)

(3,870)

(889)
(5,539)

(5,539)

(9,409)

(3,056)

204
11,708
12,691
(1,808)
(15,089)

139
–
12,691
(599)
(15,287)

7,706

(3,056)

The financial statements were approved by the Board of Directors and authorised for issue on 5 May 2017. They were 
signed on its behalf by:

Steve Flavell
Director

The notes on pages 41 to 63 form part of these financial statements.

Company number 09980752

LoopUp Group plc | Annual Report & Accounts 2016Financial Statements36

Company Statement of Financial Position
As at 31 December 2016

Assets
Investments

Total non-current assets

Trade and other receivables

Total current assets

Total assets

Net assets

Equity
Share capital
Share premium
Retained profit

Shareholders’ funds attributable to equity owners of parent

Note

23

16

21

21

2016 
£000

139

139

11,773

11,773

11,912

11,912

204
11,708
–

11,912

The financial statements were approved by the Board of Directors and authorised for issue on 5 May 2017. They were 
signed on its behalf by:

Steve Flavell
Director

The notes on pages 41 to 63 form part of these financial statements.

The Company recorded no profit or loss in the period since incorporation on 1 February 2016.

Company number 09980752

LoopUp Group plc | Annual Report & Accounts 2016Financial Statements37

Consolidated Statement of Changes in Equity
For the year ended 31 December 2016

As at 1 January 2015
Loss for the year
Other comprehensive income

Total comprehensive loss for the year

Transactions with owners of parent 

in their capacity as owners:

Share issues

As at 31 December 2015

As at 1 January 2016

Profit for the year
Other comprehensive income

Total comprehensive profit/(loss)  

for the year

Transactions with owners of parent  

in their capacity as owners:

Share issue on AIM listing
Cost of issue of equity shares

As at 31 December 2016

Share  
capital
£000

Share 
premium
£000

Note

117
–
–

–

22

139

139

–
–

–

–
–
–

–

–

–

–

–
–

–

21

65
–

12,935
(1,227)

Foreign 
currency 
translation 
reserve
£000

(236)
–
(363)

(363)

Shareholders’ 
funds/deficit 
attributable 
to equity 
owners of 
parent
£000

(2,170)
(580)
(363)

(943)

Retained  
loss
£000

(14,707)
(580)
–

(580)

–

–

57

Other  
reserve
£000

12,656
–
–

–

35

12,691

(599)

(15,287)

(3,056)

12,691

(599)

(15,287)

(3,056)

–
–

–

–
–

–
(1,209)

198
–

198
(1,209)

(1,209)

198

(1,011)

–
–

–
–

13,000
(1,227)

204

11,708

12,691

(1,808)

(15,089)

7,706

The notes on pages 41 to 63 form part of these financial statements.

LoopUp Group plc | Annual Report & Accounts 2016Financial Statements38

Company Statement of Changes in Equity
For the year ended 31 December 2016

As at incorporation (1 February 2016)

Result for the year

Total comprehensive result for the year

Transactions with owners of parent  

in their capacity as owners:

Share-for-share exchange
Share issue on AIM listing
Cost of issue of equity shares

As at 31 December 2016

The notes on pages 41 to 63 form part of these financial statements.

Share  
capital
£000

Share 
premium
£000

Retained  
profit
£000

Note

–

–

–

–

–

–

21

21

139
65
–

204

–
12,935
(1,227)

11,708

–

–

–

–
–
–

–

Shareholders’ 
funds 
attributable 
to equity 
owners of 
parent
£000

–

–

–

139
13,000
(1,227)

11,912

LoopUp Group plc | Annual Report & Accounts 2016Financial Statements39

Consolidated Statement of Cash Flows
For the year ended 31 December 2016

Net cash flows from operating activities
Loss before income tax
Non-cash adjustments
Depreciation and amortisation
Interest payable
Working capital adjustments
Increase in trade and other receivables
Increase in trade and other payables
Tax receivable

Net cash generated by operations

Cash flows from investing activities
Purchase of property, plant and equipment
Addition of intangible assets

Net cash used by investing activities

Cash flows from financing activities
Proceeds of borrowings
Decrease in bank overdraft
Proceeds from share issue
Issue costs in relation to IPO
Repayment of loans
Interest and finance fees paid
Finance lease paid

Net cash generated from financing activities

Net increase in cash and equivalents
Cash and cash equivalents brought forward
Effect of foreign exchange rate changes

Cash and cash equivalents carried forward

The notes on pages 41 to 63 form part of these financial statements.

Note

2016 
£000

2015 
£000

(286)

(1,086)

7

14.01

15.01

17

1,665
684

(706)
1,468
468

3,293

(304)
(3,211)

(3,515)

819
–
8,500
(1,227)
(5,404)
(21)
(10)

2,657

2,435
402
(290)

2,547

1,457
649

(510)
120
344

974

(221)
(1,742)

(1,963)

1,704
(64)
57
–
–
(14)
(25)

1,658

669
96
(363)

402

LoopUp Group plc | Annual Report & Accounts 2016Financial Statements40

Company Statement of Cash Flows
For the year ended 31 December 2016

Net cash flows from operating activities
Profit before income tax
Working capital adjustments
Increase in debtors

Net cash used by operations

Cash flows from financing activities
Proceeds from share issue
Issue costs in relation to IPO

Net cash generated by financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents brought forward

Cash and cash equivalents carried forward

The notes on pages 41 to 63 form part of these financial statements.

2016
£000

–

(7,273)

(7,273)

8,500
(1,227)

7,273

–
–

–

LoopUp Group plc | Annual Report & Accounts 2016Financial Statements41

1. Business description and basis of preparation
1.01 Business description
The principal activity of the Group is the provision of a software-as-a-service (SaaS) solution for remote business meetings.

LoopUp Group plc (‘the Group’) is a limited liability company incorporated and domiciled in England and Wales, with company 
number 09980752. Its registered office is 78 Kingsland Road, London E2 8DP.

The Parent Company (‘the Company’) LoopUp Group plc was incorporated on 1 February 2016 as Pacific Shelf 1812 Limited, 
and its name was changed on 11 March 2016 to LoopUp Limited, and on 8 June 2016 to LoopUp Group Limited. It re-
registered as a plc with the name LoopUp Group plc on 18 August 2016.

On 2 August 2016, the Company acquired the entire issued share capital of the former parent company of the Group, Ring2 
Communications Limited (now LoopUp Limited), by way of a share for share exchange (see note 21). This share for share 
exchange qualifies as a common control transaction and therefore falls outside of the scope of IFRS 3 Business Combinations. 
Consequently an accounting policy has been developed based on the principles of reverse acquisition accounting: 
•  No goodwill has been recorded
•  The assets and liabilities of the legal subsidiary, Ring2 Communications Limited are recognised and measured in the 
consolidated financial statements at their pre-combination carrying amounts, without restatement to their fair value.
•  The retained reserves recognised in the consolidated financial statements reflect the retained reserves of LoopUp 

• 

Limited to the date of acquisition.
In applying IFRS 3 by analogy, the equity structure appearing in the consolidated financial statements reflects the equity 
structure of the legal parent LoopUp Group PLC, including the equity instruments issued under the share exchange to 
effect the business combination.

•  An ‘Other reserve’ has been created to enable the presentation of a consolidated balance sheet which combines the 

equity structure of the legal parent with the non-statutory reserves of the legal subsidiary.

•  Comparative numbers are based upon the consolidated financial statements of the legal subsidiary, LoopUp Limited for 

the year ended 31 December 2015 apart from the equity structure which reflects that of the parent.

1.02 Basis of preparation
The consolidated financial statements of the Group have been prepared in accordance with International Financial 
Reporting Standards (IFRSs) and International Accounting Standards (IASs) as adopted by the EU together with the 
International Financial Reporting Standards Interpretations Committee interpretations issued by the International 
Accounting Standards Boards (IASB) that are currently effective or early adopted (collectively IFRS) and in accordance 
with those parts of the Companies Act 2006 that are relevant to those companies that report in accordance with IFRSs.

The preparation of financial information requires the Directors to exercise judgements in the process of applying 
accounting policies.

Financial information is presented in Pounds Sterling (£) and, unless otherwise stated, amounts are expressed in thousands 
(£000), with rounding accordingly.

Under section 408 of the Companies Act 2006 the Company is exempt from the requirement to present its own statement 
of comprehensive income. The loss for the year dealt with in the financial statements of the Company was £nil. 

The accounting policies used have been consistently applied from the transition balance sheet and throughout all periods 
presented in the financial statements.

1.03 Going concern
As part of their going concern review, the Directors have followed the guidelines published by the Financial Reporting 
Council entitled ‘Going Concern and Liquidity Risk Guidance for Directors of UK Companies 2009’.

At the balance sheet date, the Group had net cash of £2.2m and net assets of £7.7m.

The Directors have prepared a detailed budget and forecasts of the Group’s expected performance over a period covering 
at least the next 12 months from the date of these financial statements. These forecasts model the realisation of the current 
sales pipeline and also cover a number of scenarios and sensitivities in order for the Board to satisfy itself that the Group 
has sufficient cash resources to continue to trade successfully during this period.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements42

1. Business description and basis of preparation continued
As a consequence, the Directors have a reasonable expectation that the Group can continue to operate and to meet its 
commitments and discharge its liabilities in the normal course of business for a period not less than 12 months from the 
date of these financial statements. Accordingly, they continue to adopt the going concern basis in preparing these Group 
financial statements.

1.04 Chief operating decision-maker
The Board of Directors acting together are considered the chief operating decision-maker.

2. Summary of significant accounting policies
The principal accounting policies adopted are set out below:

2.01 Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the 
Company (‘the Subsidiaries’) made up to the accounting reference date each year. Subsidiaries are all entities over which 
the Group has the power to control the financial and operating policies. Control is achieved when the Group has power 
over an entity in which it has invested (‘the Investee’); is exposed, or has rights, to variable returns from its involvement with 
the Investee; and has the ability to use its power to affect its returns.

The Group reassesses whether or not it controls an Investee if facts and circumstances indicate that there are changes to one 
or more of the three elements of control listed above. Consolidation of a subsidiary begins when the Group obtains control 
over the subsidiary and ceases when the Group losses control of the subsidiary. Specifically, the results of subsidiaries 
acquired or disposed of during the year are included in the consolidated statement of comprehensive income from the date 
the Group gains control until the date when the Group ceases to control the subsidiary.

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used 
into line with the Group’s accounting policies.

All intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions between the members 
of the Group are eliminated on consolidation.

The consolidated financial statements incorporate the financial statements of the Company and all Group undertakings.

Intragroup transactions, dividends and balances are eliminated, as are unrealised gains and losses on intragroup 
transactions.

2.02 Currencies
(a) Functional and presentational currency
Items included in the consolidated financial statements are measured using the currency of the primary economic 
environment in which the Parent Company operates (‘the functional currency’) which is UK Sterling (£). The consolidated 
financial statements are presented in UK Sterling, as described in note 1.02 (‘the presentational currency’).

(b) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates 
of the transactions or at an average rate for a period if the rates do not fluctuate significantly. Foreign exchange gains 
and losses resulting from the settlement of such transactions and from the translation at period-end exchange rates of 
monetary assets and liabilities denominated in foreign currencies are recognised in the statement of comprehensive 
income. Non-monetary items that are measured in terms of historical cost in a foreign currency are not retranslated.

(c) Group companies that have a functional currency other than the presentational currency of the Group
The results and financial position of all Group companies that have a functional currency different from the presentational 
currency of the Group are translated into the presentational currency as follows:
•  assets and liabilities for each balance sheet presented are translated at the closing rate at the balance sheet date;
• 
•  all resulting exchange differences are recognised in other comprehensive income as a separate component of equity.

income and expenses for each income statement are translated at average exchange rates; and

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements43

2. Summary of significant accounting policies continued
On consolidation, exchange differences arising from the translation of the net investment in foreign operations are 
recognised in other comprehensive income. When a foreign operation is partially disposed of or sold, exchange differences 
that were previously recognised in other comprehensive income are reclassified to the income statement as part of the 
gain or loss on sale.

2.03 Intangible assets
Expenditure on research activities is recognised as an expense in the period in which it is incurred.

Development costs are capitalised when the related projects meet the recognition criteria of an internally generated 
intangible asset, the key criteria being as follows:

(a) technical feasibility of the completed intangible asset has been established;
(b) it can be demonstrated that the asset will generate probable future economic benefits;
(c) adequate technical, financial and other resources are available to complete the development;
(d) the expenditure attributable to the intangible asset can be reliably measured; and
(e) management has the ability and intention to use or sell the asset.

These projects are designed to bring new capabilities into the LoopUp product. Salaries associated with development time 
and directly attributable overheads are capitalised within intangible assets. 

Development costs recognised as assets are amortised on a straight-line basis over their expected useful life. 
Development expenditure is only amortised over the period the Group is expected to benefit and is subject to annual 
impairment testing. The estimated useful life and amortisation method are reviewed at the end of each reporting period, 
with the effect of any changes in estimate being accounted for on a prospective basis.

2.04 Investments
Investments in subsidiary and associated undertakings are stated at cost less provision for impairment.

2.05 Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment losses. Cost includes 
the original purchase price of the asset and the costs attributable to bringing the asset to its working condition for its 
intended use.

Depreciation is charged so as to write off the costs of assets over their estimated useful lives, on a straight-line basis 
starting from the month they are first used, as follows:
•  Office equipment – 20-33% straight line
•  Computer equipment – 20-33% straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in the consolidated statement of comprehensive income.

2.06 Impairment of non-current assets
At each reporting date, the Directors review the carrying amounts of all non-current assets to determine whether there is 
any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of 
the asset is estimated in order to determine the extent of the impairment loss (if any). Recoverable amount is the higher of 
fair value less costs to sell and value in use.

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate 
that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates 
of future cash flows have not been adjusted. If the recoverable amount of an asset (or cash-generating unit) is estimated to be 
less than its carrying amount, the carrying amount of the asset (cash-generating unit) is reduced to its recoverable amount. 
An impairment loss is recognised as an expense immediately in the Statement of Comprehensive Income.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements44

2. Summary of significant accounting policies continued
2.07 Revenue recognition
Revenue is recognised at the fair value of the consideration received or receivable for the provision of services in the 
ordinary course of business and is shown net of Value Added Tax. 

Revenue arises from the delivery of conferencing services using LoopUp’s proprietary products. The majority of revenue 
arises upon usage by customers of services delivered on a pay as you go model, based on seconds of conference time and 
the number of participants on the conference. Revenue is recognised in relation to conferencing services as the service 
is performed.

Additionally, the Group has one material customer whose arrangement is based on a license agreement for use of the 
service over an agreed time period. Revenue on this agreement is recognised on a straight-line basis over the period of 
the license.

Any difference between the amount of revenue recognised and the amount invoiced to a customer is included in the 
statement of financial position as accrued or deferred income.

2.08 Cost of sales
Cost of sales consists of fees payable to third parties and other expenses that are directly related to sales.

2.09 Current and deferred tax
The tax expense or credit represents the sum of the tax currently payable or recoverable and the movement in deferred tax 
assets and liabilities.

(a) Current tax
Current tax is based on taxable income for the period and any adjustment to tax from previous periods. Taxable income 
differs from net income in the statement of comprehensive income because it excludes items of income or expense that are 
taxable or deductible in other periods or that are never taxable or deductible. The calculation uses the latest tax rates and 
laws for the period that have been enacted on substantively enacted by the reporting date.

(b) Deferred tax
Deferred tax is calculated at the latest tax rates and laws that have been enacted or substantively enacted by the reporting 
date that are expected to apply when settled. It is charged or credited in the statement of comprehensive income, except 
when it relates to items credited or charged directly to equity, in which case it is also dealt with in equity.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and 
liabilities in the consolidated financial statements and the corresponding tax bases used in the computation of taxable 
income, and is accounted for using the liability method. It is not discounted.

Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are 
recognised to the extent that it is probable that taxable income will be available against which the asset can be utilised. 
Such assets are reduced to the extent that it is no longer probable that the asset can be utilised.

Deferred tax assets are recognised to the extent it is probable that the underlying deductible temporary differences will 
be able to be offset against future taxable income.

Deferred tax assets and liabilities are offset when there is a right to offset current tax assets and liabilities and when the 
deferred tax assets and liabilities relate to taxes levied by the same taxation authority on either the same taxable entity 
or different taxable entities where there is an intention to settle the balances on a net basis.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements45

2. Summary of significant accounting policies continued
2.10 Leased assets
Assets held under finance leases are initially recognised as assets of the Group at their fair value at the inception of the 
lease or, if lower, at the present value of the minimum lease payments. The corresponding liability to the lessor is included 
in the consolidated statement of financial position as a finance lease obligation.

Lease payments are apportioned between finance expenses and reduction of the lease obligation so as to achieve 
a constant rate of interest on the remaining balance of the liability.

Operating lease payments are recognised as an expense on a straight-line basis over the lease term, except where  
another systematic basis is more representative of the time pattern in which economic benefits from the leased asset  
are consumed. Contingent rentals arising under operating leases are recognised as an expense in the period in which  
they are incurred.

If lease incentives are received to enter into operating leases, such incentives are recognised as a liability. The aggregate 
benefit of incentives is recognised as a reduction of rental expense on a straight-line basis over the lease term, except 
where another systematic basis is more representative of the time pattern in which economic benefits from the leased 
asset are consumed.

2.11 Payroll expense and related contributions
Wages, salaries, payroll tax, paid annual leave and sick leave, bonuses, and non-monetary benefits are accrued in the 
period in which the associated services are rendered.

2.12 Benefits and pension costs
In 2016 LoopUp Limited established a contributory pension scheme under the UK’s auto-enrolment rules. Company 
contributions are recognised as an expense in the statement of comprehensive income as they fall due.

US staff qualify for a non-contributory 401k pension scheme which has been in place since 2013. The Group has no further 
payment obligations once the contributions have been deducted and paid. The contributions are recognised as an in 
expense in the statement of comprehensive income as they fall due.

2.13 Share-based compensation
The Group issues share-based payments to certain employees and Directors. Equity-settled share-based payments 
are measured at fair value at the date of grant and expensed on a straight-line basis over any vesting period, along  
with a corresponding increase in equity if they are deemed to be material to the Group.

At each reporting date, the Directors revise their estimate of the number of equity instruments expected to vest as a 
result of the effect of non-market-based vesting conditions. The impact of any revision is recognised in the statement  
of comprehensive income, with a corresponding adjustment to equity reserves.

The fair value of share options is determined using a Black-Scholes model, taking into consideration the best estimate  
of the expected life of the option and the specific terms of the option grant.

2.14 Dividends
Dividends are recognised as a liability and deducted from equity at the time they are approved. Otherwise dividends  
are disclosed if they have been proposed before the relevant consolidated financial statements are approved.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements46

2. Summary of significant accounting policies continued
2.15 Accounting developments
The Group has adopted the following new standards, or net provisions of amended standards:
•  Annual Improvements to IFRSs 2012-2014 Cycle
•  Clarification of Acceptable Methods of Depreciation and Amortisation (Amendments to IAS 16 and IAS 38)  

(effective 1 January 2016)

•  Disclosure Initiative: Amendments to IAS 1 Presentation of Financial Statements (effective 1 January 2016)

There has been no material impact on either amounts reported or disclosure in the financial statements arising from first 
time adoption.

At the date of authorisation of these financial statements, certain new standards, amendments and interpretations to 
existing standards have been published by the IASB but are not yet effective and have not been applied early by the 
Group. Management anticipates that the following pronouncements relevant to the Group’s operation will be adopted in 
the Group’s accounting policies for the first period beginning after the effective date of the pronouncement, once adopted 
by the EU:
IFRS 9 Financial Instruments (effective 1 January 2018)
• 
IFRS 15 Revenue from Contracts with Customers (effective 1 January 2018)
• 
•  Annual Improvements to IFRSs 2014-2016 Cycle (not yet adopted by the EU)
• 
•  Clarification and Measurement of Share-based Payment Transactions (Amendment to IFRS 2) (not yet adopted by the EU)
•  Disclosure Initiative: Amendments to IAS 7 (not yet adopted by the EU)
•  Amendments to IAS 12: Recognition of Deferred Tax Assets for Unrealised Losses (not yet adopted by the EU)
IFRIC Interpretation 22 Foreign currency transactions and advance considerations (not yet adopted by the EU)
• 

IFRS 16 Leases (effective 1 January 2019)

IFRS 16 will replace IAS 17 for accounting periods commencing on or after 1 January 2019 and from the perspective of the 
Group as lessee will require (subject to certain practical expedients) most of the Group’s lease obligations to be reflected 
on the balance sheet with a corresponding asset reflecting the right to use the underlying leased asset.

Management are currently performing a detailed review of the Group’s lease arrangements and are deciding on how IFRS 
16 will be implemented and are considering which practical expedients might apply and whether or not the standard will  
be implemented on a full or partial retrospective basis. The full impact of IFRS 16 is therefore not yet known.

The Group’s current lease accounting policy and lease disclosures are included note 2.10.

IFRS 15 will replace IAS 18 for accounting periods commencing on or after 1 January 2018. Management are currently 
performing a review of the Group’s revenue recognition policies to determine the full impact of IFRS 15. The full impact  
of IFRS 15 is currently not yet known.

There are other standards and interpretations in issue but these are not considered to be relevant to the Group.

3. Financial instruments
Financial assets and financial liabilities are recognised in the Group’s statement of financial position when the Group 
becomes party to the contractual provisions of the instrument. Financial assets are de-recognised when the contractual 
rights to the cash flows from the financial asset expire or when the contractual rights to those assets are transferred. 
Financial liabilities are de-recognised when the obligation specified in the contract is discharged, cancelled or expires.

3.01 Trade and other receivables
Trade and other receivables are recognised initially at fair value and subsequently measured at amortised cost using the 
effective interest method less provision for impairment. Appropriate provisions for estimated irrecoverable amounts are 
recognised in the statement of comprehensive income when there is objective evidence that the assets are impaired. 
Interest income is recognised by applying the effective interest rate, except for short-term receivables when the 
recognition of interest would be immaterial.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements47

3. Financial instruments continued
3.02 Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and demand deposits, together with other short-term, highly liquid 
investments maturing within 90 days from the date of acquisition that are readily convertible into known amounts of cash 
and which are subject to an insignificant risk of changes in value.

3.03 Financial liabilities
The Group’s financial liabilities comprise borrowings, finance leases and trade and other payables.

Borrowings and trade and other payables
Trade and other payables are initially measured at their fair value and are subsequently measured at their amortised cost 
using the effective interest rate method; this method allocates interest expense over the relevant period by applying the 
‘effective interest rate’ to the carrying amount of the liability.

From time to time, borrowings held by the Group are refinanced. The Group reviews whether the refinancing of the debt is 
accounted for as a modification or an extinguishment of the liability. A substantial modification should be accounted for as 
an extinguishment of the existing liability and the recognition of a new liability. A non-substantial modification should be 
accounted for as an adjustment to the existing liability. Both the quantitative and qualitative aspects of the modification 
are taken into account to ascertain whether the modification is substantial and these can include the change in covenants, 
repayment dates and the effective interest rate. If modification accounting is adopted, the carrying value of the existing 
liability is adjusted for fees paid or costs incurred and the effective interest rate is amended at the modification date. If 
extinguishment accounting is adopted, the existing liability is de-recognised and the new or modified liability is recognised 
at its fair value, the gain or loss equal to the difference between the carrying value of the old liability and the fair value of 
the new one is recognised, any incremental costs or fees incurred and any consideration paid or received is recognised  
in profit or loss and a new effective interest rate for the modified liability is calculated and used in future periods.

3.04 Classification as debt or equity
Debt and equity instruments issued are classified as either financial liabilities or as equity in accordance with the substance 
of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the 
assets of the Group after deducting all liabilities.

3.05 Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its 
liabilities. Equity instruments issued are recognised as the proceeds received, net of direct issue costs. The components  
of equity are as follows:

(a) Share capital
The nominal values of equity shares. The rights attributable to the classes of equity in issue are disclosed in note 21.

(b) Share premium
The fair value of consideration received in excess of the nominal value of equity shares, net of expenses of the share issue.

(c) Retained earnings
The retained net profits or losses to date less distributions.

(d) Foreign currency translation reserve
The net foreign exchange gains or losses to date on consolidation of investments in overseas subsidiaries.

3.06 Research and development (R&D) tax credits
R&D tax credits for applicable research and development expenditure is accounted for as a credit to income tax expense in 
the year in which it is earned.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements48

4. Financial risk management
4.01 Financial risk factors
The Group’s activities expose it to certain financial risks: market risk, credit risk and liquidity risk, as explained below. The 
overall risk management programme focuses on the unpredictability of financial markets and seeks to minimise potential 
adverse effects on the Group’s financial performance. Risk management is carried out by the Directors, who identify and 
evaluate financial risks in close cooperation with key staff.

(a) Market risk is the risk of loss that may arise from changes in market factors, such as competitor pricing, interest rates, 

foreign exchange rates.

(b) Credit risk is the risk of financial loss to the Group if a client or counterparty to financial instruments fails to meet its 
contractual obligation. Credit risk arises from the Group’s cash and cash equivalents and receivables balances.

(c) Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. This risk relates 
to the Group’s prudent liquidity risk management and implies maintaining sufficient cash. The Directors monitor rolling 
forecasts of liquidity, cash and cash equivalents based on expected cash flow.

4.02 Capital risk management
The Group is funded by equity and loans. The components of shareholders’ equity are:

(a) Share capital.
(b) Retained earnings, reflecting net comprehensive income to date less distributions.

The objective when managing capital is to maintain adequate financial flexibility to preserve the ability to meet financial 
obligations, both current and long term. The capital structure is managed and adjusted to reflect changes in economic 
conditions. Expenditures on commitments are funded from existing cash and cash equivalent balances, primarily received 
from issuances of shareholders’ equity.

Financing decisions are made based on forecasts of the expected timing and level of capital and operating expenditure 
required to meet commitments and development plans.

There are no externally imposed capital requirements.

4.03 Fair value estimation
The carrying value less impairment provision of trade receivables and payables are assumed to approximate to their fair 
values because the short-term nature of such assets renders the impact of discounting to be negligible.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements49

5. Critical accounting estimates and judgements
Details of significant accounting judgements and critical accounting estimates include:

Judgements
5.01 Functional currency
The functional currency is deemed to be Sterling, as the Directors consider that the primary economic environment. 

5.02 Recoverability of deferred tax assets
Deferred tax assets are recognised to the extent that it is considered probable that those assets will be recoverable. This 
involves an assessment of when those assets are likely to reverse, and a judgement as to whether there will be sufficient 
taxable income available to offset the assets when they do reverse.

This requires assumptions regarding the future the profitability of the Group for the 12 months from the date of signing 
of the financial statements and as this is inherently uncertain, no deferred tax asset in relation to tax losses has been 
recognised in the financial statements. The Group has trading losses of £12,643,000 (2015: £11,483,000) and non-trading 
losses of £401,000 (2015: £401,000) carried forward.

5.03 Capitalised development costs
Capitalisation of development costs requires the Directors to make judgements in allocating staff time appropriately 
to relevant projects and in assessing the technical feasibility and economic potential of those projects.

These judgements have resulted in the intangible assets as set out in note 15.

5.04 Extinguishment of liability
During 2015, the shareholder loans were refinanced with a reduction in the interest rate from 20% to 10.75% and the loan 
being repayable over a four-year period commencing May 2015.

The accounting for the shareholder loan was deemed to be a substantial modification under IAS 39 and, as such, would 
have been accounted for as an extinguishment of the existing liability and the recognition of a new liability at its fair 
value. The gain or loss equal to the difference between the carrying value of the old liability would have been recognised. 
Management estimated the gain on extinguishment to be £55,000 and hence this was not adopted as the Directors have 
determined that the value is immaterial.

5.05 Basis of preparation
On 2 August 2016, the Company acquired the entire issued share capital of the former parent company of the Group,  
Ring2 Communications Limited (now LoopUp Limited), by way of a share for share exchange (see note 21). This share for 
share exchange qualifies as a common control transaction and therefore falls outside of the scope of IFRS 3 Business 
Combinations. Consequently an accounting policy has been developed based on the principles of reverse acquisition 
accounting: 
•  No goodwill has been recorded.
•  The assets and liabilities of the legal subsidiary, Ring2 Communications Limited are recognised and measured in the 
consolidated financial statements at their pre-combination carrying amounts, without restatement to their fair value.
•  The retained reserves recognised in the consolidated financial statements reflect the retained reserves of LoopUp 

• 

Limited to the date of acquisition.
In applying IFRS 3 by analogy, the equity structure appearing in the consolidated financial statements reflects the equity 
structure of the legal parent LoopUp Group PLC, including the equity instruments issued under the share exchange to 
effect the business combination.

•  An ‘Other Reserve’ has been created to enable the presentation of a consolidated balance sheet which combines the 

equity structure of the legal parent with the non-statutory reserves of the legal subsidiary.

•  Comparative numbers are based upon the consolidated financial statements of the legal subsidiary, LoopUp Limited for 

the year ended 31 December 2015 apart from the equity structure which reflects that of the parent.

The Directors conclude that reverse acquisition accounting is the most appropriate due to the fact that when the acquiring 
entity’s shareholders became majority shareholders, the legal parent was a ‘shell’ company with no inputs, processes  
and outputs. The legal subsidiary is the accounting acquirer which results in the fairest presentation of the substance  
of the transaction.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements50

5. Critical accounting estimates and judgements continued
Estimates
5.06 Intangible asset life
Intangible assets are amortised over their estimated useful lives.

5.07 Impairment of assets
The impairment review process involves the Directors making judgements about, inter alia, future cash flows and the 
discount rate to be applied to those cash flows. Details of key assumptions made are given in note 15.

6. Revenue and segmental reporting
The Directors have identified the segments by reference to the principal groups of services offered and the geographical 
organisation of the business as reported to the chief operating decision-maker (CODM).

Segmental revenues are external and there are no material transactions between segments.

The main segment is LoopUp Revenue which consists of ongoing contracts to provide customers with access to the 
LoopUp conferencing platform.

The discontinued licensing revenue represented a contract with a single customer in the UK which completed in 2016. 
This was the only customer which represented more than 10% of revenues in either year.

No segmental balance sheet was presented to the CODM.

Analysis of revenue by segment:
LoopUp Revenue
Discontinued licensing revenue

Analysis of gross profit before tax by segment:
LoopUp Revenue
Discontinued licensing revenue

Geographical analysis of total revenue:
EU(1)
US
Rest of World

Geographical analysis of LoopUp Revenue:
EU(2)
US
Rest of World

Geographical analysis of non-current assets:
EU
US
Rest of World

All EU non-current assets reside in the UK.
1 
2 

Includes revenue earned in the UK of £5,903,000 (2015: £4,661,000).
Includes revenue earned in the UK of £5,167,000 (2015: £3,760,000).

2016 
£000

2015 
£000

12,823
736

13,559

9,558
736

10,294

7,356
5,952
251

9,204
901

10,105

6,624
901

7,525

5,662
4,170
273

13,559

10,105

6,620
5,952
251

12,823

4,897
351
37

5,285

4,761
4,170
273

9,204

3,069
262
41

3,372

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements51

7. Administrative expenses
The profit/loss from operations is stated after charging/(crediting) amounts as follows:

Staff costs (note 10)
Establishment and general:
Auditor’s remuneration (note 9)
Operating lease costs – land and buildings
Depreciation of owned property, plant and equipment (note 14)
Amortisation and impairment of intangible assets (note 15)
Other administrative expenses

Total administrative expenses

8. Other operating income

Release of old loan (note 19)

9. Auditor’s remuneration
The Group obtained the following services from the auditors and their associates:

Fees payable to the Group’s auditor for the audit of the consolidated and Parent Company’s 

financial statements

Audit-related assurance services
Tax compliance services
Tax advisory services(1)
Corporate finance services(1)

Total auditor’s remuneration

2016 
£000

2015 
£000

5,156

4,397

63
420
246
1,419
2,592

9,896

2016 
£000

–

67
351
206
1,251
1,690

7,962

2015 
£000

84

2016 
£000

2015 
£000

48
7
8
40
115

218

35
–
20
12
–

67

1  Fees of £155,000 (2015: £nil) were charged in relation to the Group’s listing. These were set against share premium (note 21) and not charged to the profit and loss account.

10. Staff and remuneration
10.01 Number of staff

Average number of employees (including Directors):
Executive Directors
Commercial
Engineering and development
Other

2016 
Number

2015 
Number

2
50
24
23

99

2
49
19
21

91

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements52

10. Staff and remuneration continued
10.02 Remuneration

Aggregate remuneration of staff (including Directors):
Short-term remuneration
Compensation for loss of office
Social security costs
Benefits in kind

Capitalisation as development costs (note 15)

Included in operating expenses

2016 
£000

2015 
£000

7,274
15
663
445

8,397
(2,881)

5,156

5,164
30
509
274

5,977
(1,580)

4,397

In addition to the staff costs above, £330,000 (2015: £162,00) of outsourced contractor costs were incurred and capitalised 
as development costs.

10.03 Directors’ remuneration
Remuneration of the Directors who are key members of management included within the statement of comprehensive income:

Short-term remuneration
Social security
Benefits in kind
Non-Executive Director fees

Short-term remuneration of highest paid Director

11. Finance income and expense

Overdraft interest payments
Finance lease payments
Interest payable on shareholder loan (note 19)
Other loan interest

12. Taxation
12.01 Income tax credit

Current tax
Current period UK income tax
Current period foreign income tax
Adjustment for prior periods

Net income tax credit

2016 
£000

724
40
7
39

810

340

2016 
£000

–
–
684
–

684

2016 
£000

(500)
13
3

(484)

2015 
£000

373
37
6
20

436

192

2015 
£000

2
3
770
(42)

733

2015 
£000

(483)
(1)
(22)

(506)

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements53

12. Taxation continued
12.02 Factors affecting the tax charge
The income tax charge differs from the theoretical charge arising from applying UK corporate tax rates to the profits for the 
reasons below:

2016
£000

2015
£000

UK corporate tax average rate

Loss before income tax

Tax at the UK corporate tax rate
Effects of:
Expenses not deductible for tax purposes
Additional reduction for R&D expenditure
Losses surrendered for R&D tax credit
Effect of foreign tax rates
Adjustment for prior periods
Tax losses not recognised
Other differences

Net income tax credit

20%

(286)

(57)

3
(437)
–
13
(3)
–
(3)

(484)

20.5%

(1,086)

(222)

2
(374)
183
(1)
(22)
(72)
–

(506)

12.03 Factors that may affect future tax charges
The effective rate of UK corporate tax at the period end was 20%. Reductions in the UK corporation tax rate from 20% 
to 19% from 1 April 2017 and to 18% from 1 April 2020 were substantively enacted on 26 October 2015. In the Budget on 
16 March 2016, the Chancellor announced a further planned reduction to 17% from 1 April 2020 which has been 
substantively enacted at the balance sheet date.

13. Earnings/(loss) per share
The basic earnings per share is calculated by dividing the net profit attributable to equity holders of the Group by the 
weighted average number of ordinary shares in issue during the year.

2016

2015

Profit/(loss) attributable to equity holders (£000)

Weighted average number of ordinary shares in issue (000)

Basic earnings/(loss) per share (pence)

198

(580)

32,352

23,855

0.6

(2.4)

The diluted earnings per share has been calculated by dividing the net profit attributable to equity holders of the Group 
by the weighted average number of shares in issue during the year, adjusted for potentially dilutive shares that are not 
anti-dilutive.

For the year to 31 December 2015, the number of shares used is identical to the basic loss per share calculation. This is 
because the outstanding share options would have the effect of reducing the loss per share and would not be dilutive 
under IAS 33.

2016 
000

2015 
000

Weighted average number of ordinary shares in issue
Adjustment for share options

Weighted average number of potential ordinary shares in issue

Diluted earnings/(loss) per share (pence)

32,352
4,413

36,765

23,855
–

23,855

0.5

(2.4)

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements54

14. Property, plant and equipment
14.01 Property, plant and equipment (Group)

Cost:
As at 1 January 2015
Additions
Net exchange difference

As at 31 December 2015
Additions
Net exchange difference

As at 31 December 2016

Accumulated depreciation:
As at 1 January 2015
Charge for the year
Net exchange difference

As at 31 December 2015
Charge for the year
Net exchange difference

As at 31 December 2016

Carrying amount:
As at 1 January 2015
As at 31 December 2015

As at 31 December 2016

14.02 Property, plant and equipment (Company)
The Company held no property, plant and equipment during the period.

14.03 Finance leases (Group)

Assets under finance leases within above carrying amount:
As at 1 January 2015
As at 31 December 2015
As at 31 December 2016

Computer 
equipment
£000

Office 
equipment
£000

1,097
203
51

1,351
258
241

1,850

856
176
36

1,068
215
183

1,466

241
283

384

287
18
4

309
46
13

368

220
30
–

250
31
8

289

67
59

79

Computer 
equipment
£000

Office 
equipment
£000

33
9
–

–
–
–

Total
£000

1,384
221
55

1,660
304
254

2,218

1,076
206
36

1,318
246
191

1,755

308
342

463

Total
£000

33
9
–

The depreciation charges on these assets have been included in administrative expenses in the statement of 
comprehensive income.

As at 31 December 2016

As at 31 December 2015

Less than 1 year

Minimum 
payments
£000

Interest
£000

Principal 
value
£000

Minimum 
payments
£000

Interest
£000

Principal 
value
£000

–

–

–

–

–

–

10

10

–

–

10

10

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements55

15. Intangible assets
15.01 Intangible assets (Group)

Cost:
As at 1 January 2015
Additions

As at 31 December 2015
Additions

As at 31 December 2016

Accumulated amortisation and impairment:
As at 1 January 2015
Charge for the year

As at 31 December 2015
Charge for the year

As at 31 December 2016

Carrying amount:
As at 1 January 2015
As at 31 December 2015

As at 31 December 2016

Development 
costs
£000

5,241
1,742

6,983
3,211

10,194

2,702
1,251

3,953
1,419

5,372

2,539
3,030

4,822

The intangible assets have been tested for impairment, with no charges resulting.

An impairment test is a comparison of the carrying value of assets to their recoverable amount. Where it is higher than the 
recoverable amount, an impairment results. Amortisation and any impairment charges are included in operating expenses 
in the statement of comprehensive income.

Recoverable amounts have been measured based on value in use. Forecasts for the remaining life of each asset have been 
used (maximum three years), based on approved annual budgets and strategic projections representing the best estimate 
of future performance.

15.02 Intangible assets (Company)
The Company held no intangible assets during the period.

16. Trade and other receivables

Trade receivables
Amounts owed by subsidiary undertakings
Other receivables
Deposits and prepayments

Current corporate tax

Group
2016
£000

2,380
–
39
383

2,802

500

Group
2015
£000

1,733
–
16
347

2,096

483

Company
2016
£000

–
11,773
–
–

11,773

–

Company
2015
£000

–
–
–
–

–

–

The Directors believe that the carrying value of receivables represents their fair value. In determining the recoverability of a 
receivable, the Directors consider any change in its credit quality from the date credit was granted up to the reporting date.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements56

16. Trade and other receivables continued
The largest single receivable at any time would typically constitute no more than 10% of total receivables and would relate 
to a blue-chip customer. As such, the concentrated credit risk is considered minimal.

Details of the credit risk management policies are shown in note 20.05. No collateral is held as security for trade or  
other receivables.

Group
2016
£000

Group
2015
£000

Company
2016
£000

Company
2015
£000

Receivables past due but not impaired:
30-60 days
60-90 days

Receivables impaired:
Over 90 days

17. Cash and cash equivalents

Cash and cash equivalents

748
518

1,266

89

Group
2016
£000

2,547

2,547

597
340

937

67

Group
2015
£000

402

402

–
–

–

–

–
–

–

–

Company
2016
£000

Company
2015
£000

–

–

–

–

The cash and cash equivalents do not currently earn interest. The Directors consider that the carrying value of cash and 
cash equivalents approximates to their fair value.

18. Trade and other payables

Current:
Trade payables
Other tax and social security
Finance lease
Other payables

Accruals
Deferred income

Borrowings (note 19)

Non-current:
Borrowings (note 19)

Group
2016
£000

1,062
661
–
21

1,744

1,275
103

1,378

306

3,428

–

–

Group
2015
£000

Company
2016
£000

Company
2015
£000

783
372
10
12

1,177

433
54

487

2,206

3,870

5,539

5,539

–
–
–
–

–

–
–

–

–

–

–

–

–
–
–
–

–

–
–

–

–

–

–

–

The liabilities relating to finance leases are secured on the assets which the leases were used to purchase.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements57

19. Borrowings
Borrowings held at amortised cost

Current:
Shareholder loan

Non-current:
Shareholder loan

Total borrowings

Group
2016
£000

306

306

–

–

306

Group
2015
£000

Company
2016
£000

Company
2015
£000

2,206

2,206

5,539

5,539

7,745

–

–

–

–

–

–

–

–

–

–

The earliest that the lenders of the above non-current borrowings require repayment is as follows:

Between one and five years:
Shareholder loan

Total borrowings

Group
2016
£000

Group
2015
£000

Company
2016
£000

Company
2015
£000

–

–

5,539

5,539

–

–

–

–

Maturity analysis showing the contractual undiscounted cash flows
The Group’s non-derivative financial liabilities have contractual maturities (including interest payments) as summarised below:

31 December 2016:
Trade payables
Shareholder loan

31 December 2015:
Trade payables
Finance lease obligations
Shareholder loan
Other loan

Within 
six months
£000

Six to 
12 months
£000

One to  
five years
£000

Non-current 
later than 
five years
£000

1,062
306

1,368

783
10
1,124
–

1,917

–
–

–

–
–
2,179
–

2,179

–
–

–

–
–
8,673
–

8,673

–
–

–

–
–
–
–

–

The above amounts reflect the contractual undiscounted cash flows, which may differ to the carrying values of the liabilities 
at the reporting date.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements58

19. Borrowings continued
Shareholder loan
The shareholder loan started in September 2012 to finance working capital requirements. This loan was repayable over 
three years with interest set at 20% per annum. Interest has not been paid but accumulated within the figures above.  
In May 2015, the shareholder loan was renewed for a four-year period with an improved interest rate of 10.75%.

The accounting for the shareholder loan was deemed to be a substantial modification under IAS 39 and, as such, would 
have been accounted for as an extinguishment of the existing liability and the recognition of a new liability at its fair value. 
The gain or loss equal to the difference between the carrying value of the old liability would have been recognised. 
Extinguishment accounting has not been adopted as the Directors have determined that the value is immaterial.

20. Financial instruments
There is an exposure to the risks that arise from the financial instruments. The policies for managing those risks and the 
methods to measure them are described in note 4.

20.01 Capital risk management
Funding to date has been by equity and loans. Loans were outstanding as shown in note 19.

20.02 Financial assets
The following financial assets were held, all classified as loans or receivables:

Cash and cash equivalents
Trade receivables
Other receivables
Deposits

Group
2016
£000

2,547
2,393
39
180

5,159

20.03 Financial liabilities
The following financial liabilities were held, all classified as other financial liabilities:

Trade payables
Loans
Other payables
Finance leases

Group
2016
£000

1,062
306
21
–

1,389

Group
2015
£000

402
1,733
16
117

2,268

Group
2015
£000

783
7,745
12
10

8,550

Company
2016
£000

Company
2015
£000

–
–
–
–

–

–
–
–
–

–

Company
2016
£000

Company
2015
£000

–
–
–
–

–

–
–
–
–

–

20.04 Market risk
There is an exposure to the financial risk of changes in exchange rates impacting overseas revenues and costs. The 
Directors do not consider it appropriate to engage in hedging activities at this point in time. The Group also held significant 
US Dollar-denominated shareholder loans during the period, as shown in note 19. Exchange rate movements on these loan 
balances resulted in currency translation losses in both 2015 and 2016 as shown in the statement of comprehensive 
income. As these loans have now been largely paid off, these losses are not expected to recur and as such it is not 
appropriate to consider hedging the remaining balances.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements59

20. Financial instruments continued
20.05 Credit risk
Careful consideration is given to the choice of bank in order to minimise credit risk. Cash is held with four institutions. The 
amounts of cash held with those banks at the reporting date can be seen in the financial assets table above. All of the cash and 
equivalents were denominated in UK Sterling.

There was no significant concentration of credit risk at the reporting date other than as described at note 15.

The carrying amount of financial assets, net of any allowances for losses, represents the maximum exposure to credit risk 
without taking account of the value of any collateral obtained.

A provision of £89,000 (2015: £67,000) has been made for impairment losses in relation to trade receivables. In the 
Directors’ opinion, there has been no other impairment of financial assets. An allowance for impairment is made where 
there is an identified loss event which, based on previous experience, is evidence of a reduction in the recoverability of the 
cash flows. The Directors consider the above measures to be sufficient to control the credit risk exposure. No collateral is 
held as security in relation to its financial assets.

20.06 Liquidity risk management
The Directors manage liquidity risk by regularly reviewing cash requirements by reference to short-term cash flow 
forecasts and medium-term working capital projections.

20.07 Maturity of financial assets and liabilities
All the non-derivative financial liabilities and assets at the reporting date are either payable or receivable within one year, 
except for borrowings as disclosed in note 19.

21. Share capital and share premium
21.01 Number of shares in issue

Ordinary shares of 0.5p each
A ordinary shares of 0.5p each
EIS A ordinary shares of 0.5p each

21.02 Share capital at par, fully paid

Carried forward:
Ordinary shares of 0.5p each
A ordinary shares of 0.5p each
EIS A ordinary shares of 0.5p each

Movement in year:
Shares issued:
– Ordinary shares of 0.5p each
Shares converted:
– Ordinary shares of 0.5p each
– A ordinary shares of 0.5p each
– EIS A ordinary shares of 0.5p each

The classes of ordinary shares ranked pari-passu in respect of voting and dividends.

2016
Number

2015
Number

40,784,176
–
–

22,415,536
5,000,044
324,846

40,784,176

27,740,426

2016 
£000

204
–
–

204

65

27
(25)
(2)

65

2015 
£000

112
25
2

139

22

–
–

22

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements60

21. Share capital and share premium continued
21.03 Changes in shares issued

Ordinary shares issued at £0.0125
Ordinary shares issued at £0.0128
Ordinary shares issued at £0.5000
Ordinary shares issued at £1.0000

2016
Number

2015
Number

43,750
–
13,000,000

– 4,258,314
40,383
2,638
–

13,043,750 4,301,335

As part of the Group’s preparation for admission to AIM, a share-for-share exchange took place on 2 August 2016,  
whereby the entire share capital of Ring2 Communications Limited was exchanged for identical shares in LoopUp Group plc. 
On 17 August 2016, under a deed of capitalisation, £4,500,000 of funds borrowed under the shareholder loan facility were 
capitalised by the allotment and issue of 4,500,000 ordinary shares to the debt holder. Upon admission to AIM on 24 August 
2016, the following events occurred:
•  All shares in LoopUp Group plc converted into ordinary shares of £0.05 each.
•  8,500,000 new shares of £0.005 each were issued for a rated consideration of £8,500,000.

21.04 Share premium account

Brought forward
Arising during the year on issue of shares
Costs of share issue

Carried forward

21.05 Share options
Outstanding share options were as follows:

Outstanding at 1 January
Granted at £0.750 and £0.0128
Lapsed at £0.125
Exercised (note 21.03)

Outstanding at 31 December

Weighted average exercise price of outstanding options carried forward

2016 
£000

–
12,935
(1,227)

11,708

2015 
£000

–
–
–

–

2016 
Number

2015 
Number

4,438,400 8,670,792
245,000
(176,057)
(43,750) (4,301,335)

309,000
(315,535)

4,388,115 4,438,400

£

£

0.6955

0.6762

The Directors have assessed the charge arising from the issue of share options as immaterial based on the assumptions 
below in note 21.06.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements61

21. Share capital and share premium continued
21.06 Share-based payments
The fair values of the options granted have been calculated using a Black-Scholes model. Assumptions used were an 
option life of five years, a risk-free rate of 1%, a volatility of 60% and no dividend yield. Other inputs were as follows:

Number granted in period

Assumed share price at grant date
Exercise price

2016
Number

2015
Number

309,000

245,000

£

£

0.0125
0.75

0.0125
0.75

22. Related party transactions
22.01 Remuneration of key personnel
Key management of the Group are the members of the executive team. Key management personnel remuneration includes 
the following expenses:

2016 
£000

2015 
£000

Short-term remuneration
Benefits in kind

Total remuneration

22.02 Transactions and balances with key management personnel

Amounts owed by/(to) key personnel:
Steve Flavell
Michael Hughes
Mike Reynolds
Simon Healey

This amount represents expense claims submitted but unpaid at the year end.

1,275
23

1,298

1,030
18

1,048

2016 
£000

2015 
£000

–
(2)
(4)
(5)

(11)

(46)
–
–
–

(46)

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements62

22. Related party transactions continued
22.03 Transactions with related companies and businesses
The Group has purchased services in the normal course of business from certain companies related to individuals who are 
or were Directors of the Group:

The purchases from these parties and the balances owed at year end are as set out below:

Purchases from (sales to) related parties:
Silicon Valley Internship Program LLC
Silicon Valley Internship Program LLC

Amounts owed to (by) related parties:
The Zacando Foundation
Silicon Valley Internship Program LLC
ScottFin ECE Limited

Interest charged during the year on shareholder loan

2016 
£000

2015 
£000

45
(45)

–

–
16
306

322

684

24
(23)

1

7,274
16
204

7,494

758

23. Subsidiary undertakings
The Company owns 100% of the issued shares of the following telephony and conferencing services subsidiaries which 
make up the addition of £139,000 in the period:

LoopUp Limited (formerly Ring2 Communications Limited)
LoopUp LLC (formerly Ring2 Communications LLC) (incorporated in the USA)
LoopUp (HK) Limited (formerly Ring2 (HK) Limited) (incorporated in Hong Kong)
LoopUp (Barbados) Limited (formerly Ring2 (Barbados) Limited) (incorporated in Barbados)
PIMCO 2711 Limited

All subsidiary undertakings have been included in the consolidation.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements63

24. Operating lease arrangements
Outstanding commitments for future minimum lease payments under non-cancellable operating leases were:

Land and buildings:
Within one year
In the first to second years inclusive
In the second to fifth years inclusive

2016 
£000

535
535
–

1,070

2015 
£000

372
318
–

690

The Group’s sole UK office was leased on a five-year term expiring in November 2016, at an annual rental of £98,000. This was 
renewed for a further five-year term (with a three year break option) from December 2016 at an annual rental of £200,000.

The San Francisco office was leased at an annual rental equivalent to £244,000, payable monthly. The lease expires in 
June 2018.

Smaller offices were also leased during the period in London, Hong Kong and the US with a total annual cost of 
approximately £75,000. They expire on various dates and the longest term has been three years.

25. Subsequent events
There have been no substantial events since the period end that require disclosure.

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsNotes to the Financial Statements64

Notes

LoopUp Group plc | Annual Report & Accounts 2016Financial StatementsCompany Information and Corporate Advisers

Advisers

Legal Counsel
Pinsent Masons
30 Crown Place 
Earl Street
London
EC2A 4ES
020 7418 7000

Financial Public Relations
FTI Consulting
200 Aldersgate Street
London
EC1A 4HD
020 7979 7400

Financial Adviser, NOMAD, Broker
Panmure Gordon
1 New Change
London
EC4M 9AF
020 7886 2500

Reporting Accountant and Auditor
Grant Thornton
30 Finsbury Square
London
EC2A 1AG
020 7184 4300

Registrars
Neville Registrars Limited
Neville House
18 Laurel Lane
Halesowen
B63 3DA
0121 585 1131

Company Registration Number: 09980752

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LoopUp Group plc

First Floor
78 Kingsland Road
London
United Kingdom
E2 8DP

T  +44 (0)20 3107 0206
E  ir@loopup.com

www.loopup.com