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Loop Industries, Inc.

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FY2018 Annual Report · Loop Industries, Inc.
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Transformational  
growth

Annual Report & Accounts 2018

Meet better.
We remain focused on 
helping our customers have a 
fundamentally better experience 
on their important, day-to-day 
remote meetings.

LoopUp has seen a year  
of transformational growth,  
driven by a material acquisition  
and continued strong  
organic expansion.

Strategic Report

Governance

Financial Statements

02  Financial Highlights
04  LoopUp Organic Growth
06  Acquisition of MeetingZone 
08  Chief Executive Officers’ 

Statement

10  Strategic Priorities
12  Our People and Culture
14  Corporate Social Responsibility
16  Chief Financial Officer’s Review
18  Principal Risks

20  Board of Directors
22  Chairman’s Statement
23  Corporate Governance Report
32  Audit Committee Report
33  Nomination Committee  

Report

34  Remuneration Committee  

and Remuneration Report

37  Directors’ Report
39  Directors’ Responsibilities 

Statement

40  Independent Auditors’ Report
47  Consolidated Statement of 
Comprehensive Income
48  Consolidated Statement of 

Financial Position
49  Company Statement of 
Financial Position

50  Consolidated Statement of 

Changes in Equity
51  Company Statement of 
Changes in Equity

52  Consolidated Statement of 

Cash Flows

53  Company Statement of  

Cash Flows

54  Notes to the Financial 

Statements

84  Company Information and 

Corporate Advisers

Go to page 8 for our CEOs’ 
annual statement

Go to page 10 to see our 
strategic priorities

Go to page 12 for an insight 
into our people and culture

LoopUp’s Co-CEOs review our market 
positioning and competitive strategy 
for 2018.

Learn more about our strategic 
priorities.

Find out more about our successful 
‘Pod Academy’ training programme.

www.loopup.com

LoopUp Group plc | Annual Report & Accounts 2018

01

Strategic Report

Governance

Financial Statements

Financial Highlights

A year of 
transformational growth

Our 2018 performance has been driven by  
both the acquisition of MeetingZone and  
continued strong organic growth

Revenue growth

96%

FY2017: 36% 

Adjusted gross profit growth

78%

FY2017: 40% 

1 

Includes 7 months of trading of MeetingZone from June 
2018

2  Excludes discontinued BT technology licensing line of 

business, which ended in November 2016

3  Excludes non-recurring transaction costs and exceptional 

reorganisation costs relating to the acquisition of 
MeetingZone and share-based payment charges

Revenue1,2 (£m)

34.2

17.5

12.8

9.2

2015

2016

2017

2018

Adjusted gross profit1,2 (£m)

23.9

13.4

9.6

6.6

2015

2016

2017

2018

Adjusted EBITDA growth

121%

FY2017: 161% 

Adjusted EBITDA1,2,3 (£m)

7.7

3.5

1.3

0.1

2015

2016

2017

2018

Adjusted Operating Profit Growth

Adjusted Operating Profit1,2,3 (£m)

521% 

4.5

0.7

(1.3)

(0.3)

2015

2016

2017

2018

02

LoopUp Group plc | Annual Report & Accounts 2018

LoopUp Group plc | Annual Report & Accounts 2018

03

Strategic Report

Governance

Financial Statements

LoopUp Organic Growth

Organic LoopUp 
Growth KPIs

Product KPIs

LoopUp’s streamlined, intuitive 
design ensures that users are 
comfortable to adopt and use  
the software in a live, multi-party 
setting without the need for  
any training.

Our users are no longer dialing in 
with numbers and codes on 76% 
of their meetings, and 80% are 
leveraging our apps for Microsoft 
Outlook®, iOS and/or Android. 

Percentage of 
meetings where 
LoopUp users no 
longer dial in 

Percentage of 
LoopUp users 
utilising LoopUp 
apps for 
Outlook®, iOS 
and/or Android

80%

76%

Source: All new LoopUp users since January 2016.

Why we exist

LoopUp was an obvious choice for us for 
a number of reasons, most importantly, 
we’re getting a better product for the 
price. It’s simple to use, and the virtual 
interface is clean and user-friendly.

Hilary Grieve, Corporate Administration Manager,  
Kia Motors America

Conference calls have become an important facet of 
everyday business, now accounting for more than 50% of all 
voice calls at large companies. And yet after 30 years of 
innovation, nearly 70% of enterprise users are still dialing in 
with phone numbers and access codes. They’re not using 
any software at all for a better meeting experience.

The time-wasting frustrations of dial-in are all too familiar: 
“That access code isn’t recognized.” “Who just joined?” 
“Who is it with all the background noise?” Not to mention the 
security connotations.

Research shows that people waste an average of 15 minutes 
on a typical conference call, whether getting things started 
or dealing with distractions throughout. That’s around a third 
of the time the business world spends on conference calls 
or more than 600,000 people years wasted. 

So why does dial-in prevail? Certainly, it’s not because it 
provides a better experience. The answer lies in the way 
people tend to adopt and learn software. For most, this is a 
process of trial and error, over time. But, as host of a remote 
meeting, you’re live in the ’hot seat’ with multiple guests. 
There simply isn’t time for trial-and-error-based learning.  
The last thing you want is for anything to go wrong, and 
while dial-in may well be a poor experience, it’s the safe bet.

Commercial KPIs

Net negative churn

1%

FY2017: 2%

LoopUp achieved negative net churn 
– i.e. net growth – in its established 
base of customers that are at least 
one year old. Negative net churn is 
the combination of our 5.5% gross 
revenue loss rate with our ‘net upsell’ 
rate of approximately 6.5% in 
retained customers. 

Plenty of feature-rich software 
products have tried to drag 
conferencing out of the ‘dark ages’. 
And they’ve had some success with 
tech-savvy early adopters and 
specialist user groups, such as IT and 
Training teams. But, none has ‘crossed 
the chasm’ into the majority of 
professionals who are intimidated 
rather than impressed by their bells 
and whistles. As a result, most users 
continue to play it safe, trudging on 
with the poorer experience of dial-in. 
And IT decision-makers remain 
frustrated that so-called ‘better’ 
options remain unused.

So, are we doomed to a future of 
painful, insecure dial-in? Certainly not. 
At LoopUp, we’ve taken a contrarian 
approach. Rather than trying to wow 
early adopters, LoopUp is specifically 
designed for the mainstream majority. 
In the risk-averse world of remote 
meetings, we believe this focus is 
essential if we’re to entice the 70% 
away from dial-in.

New Annual Recurring GM per 
£1 investment

£0.73

FY2017: £0.75

Each £1 invested in new business 
acquisition returned approximately 
£0.93 (FY2017: £0.98) of new annual 
recurring revenue or £0.73 of new 
annual recurring gross margin (FY2017: 
£0.75). Our consistent historic loss 
rates of 5-6%, while maintained, would 
imply a 17-20 year lifetime over which 
this annual gross margin would recur.

LoopUp doesn’t overwhelm users  
with features and believes ‘less is 
more’ when it comes to remote 
meetings. Our minimalist interface is 
designed to guide users through an 
intuitive experience, with no training 
required. We focus on delivering a 
reliable, high quality experience on 
every call, in terms of both audio 
quality and visual context.

And it’s working. Our users are now 
foregoing dial-in 76% of the time. 
Instead, when instructed, LoopUp calls 
out to them on a phone of their choice 
and then naturally guides them to a 
helpful visual interface where you can 
see ‘who just joined’ and ‘who’s 
speaking.’ Finally, dial-in can fade into 
the background, bringing a new level 
of visibility and security to light.

04

LoopUp Group plc | Annual Report & Accounts 2018

LoopUp Group plc | Annual Report & Accounts 2018

05

 
Strategic Report
Strategic Report

Governance
Governance

Financial Statements
Financial Statements
Financial Statements

MeetingZone acquisition

Acquisition of 
MeetingZone

On 4 June 2018, the Group completed the acquisition 
of MeetingZone, a UK-headquartered conferencing 
service provider, for consideration of £61.4 million on a 
debt-free and cash-free basis.

The transaction was funded by a £50 million equity placement 
and a new £17 million term loan from Bank of Ireland. The 
acquisition brings a material increase in scale to the Group.

MeetingZone is a UK-headquartered conferencing services 
provider with approximately 6,000 customers worldwide and 
operations in the UK, Germany, Sweden and North America. 
MeetingZone sells its own standalone audio conferencing 
services, resells Cisco’s WebEx collaboration services, and also 
offers a value-added audio services product for Microsoft Skype 
for Business. 

Strategic rationale:
Increased scale to amplify 
LoopUp’s network effect

  The acquisition of MeetingZone brings  
a material increase in scale to the Group 
by transitioning MeetingZone’s core 
audio conferencing business over to 
the LoopUp product platform. Such  
a transition is designed to amplify  
the established “network effect”  
in the LoopUp product: approximately  
30% of new LoopUp business is driven 
by non-customer guests on LoopUp 
meetings, existing customer referrals, 
previous LoopUp users now  
at new companies, and non-
marketing-driven inbound approaches 
to the Group.

  We expect a successful completion  
of this transition project by late  
summer 2019.  

Cost synergies to accelerate 
investment in organic growth

  Following the acquisition,  

we conducted a detailed strategic 
review of the MeetingZone business. 
This review has resulted in annualised 
cost synergies in excess of the  
£2.8 million expected at the time of 
acquisition, which are being 
reinvested into organic LoopUp 
growth.

LoopUp and MeetingZone are  
now fully integrated into a unified 
organisational structure for new 
business acquisition, customer 
success and operations.

Greater than 30% of new 
LoopUp business originates 
from an established network 
effect in the LoopUp product.

06

LoopUp Group plc | Annual Report & Accounts 2018

LoopUp Group plc | Annual Report & Accounts 2018

07

  
Chief Executive Officers’ Statement  
and Strategic Performance

Transformative growth year, 
enabling increased investment  
in proven sales structure

We are pleased to report on a period of 
transformational growth for the Group during 
financial year 2018, with revenue growing by 96% 
and adjusted operating profit by 521%.

The success of the Pod Academy 
programme now provides a proven 
and more dynamic lever to 
accelerate the expansion of our 
established and consistently 
efficient pods distribution structure.

Steve Flavell and Michael Hughes

This strong performance has been 
driven by both the acquisition of 
MeetingZone and continued robust 
organic growth of the LoopUp 
product, delivered by our efficient 
new business acquisition pods.

The Group has also strengthened its 
senior management team during the 
period with several key hires: Robert 
Jardine as Chief Marketing Officer; Ben 
Fried as VP of Group Commercial; Dave 
Carroll as VP of Network Operations; 
Paul Tunstall as Senior Director of 
Account Management; Sarah Cranston 
as Head of Customer Support; and 
Angel Junio as Director of HR.

Acquisition of MeetingZone
On 4 June 2018, the Group completed 
the acquisition of MeetingZone for £61.4 
million, funded by a £50 million equity 
placing and a new £17 million term loan. 
Following a detailed strategic review 
of the MeetingZone business during 
the summer, LoopUp and MeetingZone 
are now fully integrated into a unified 
organisational structure for new 
business acquisition, customer success 
and operations. This reorganisation 
has resulted in annualised cost 
synergies in excess of the £2.8 million 
announced at the time of acquisition.

The Group’s strategic rationale for 
the acquisition was to transition 
MeetingZone’s audio conferencing 
business over to the LoopUp platform, 
and by so doing, amplify the established 
‘network effect’ in the LoopUp product 
that accounts for approximately 
30% of the Group’s new business 
origination. The transition project 
continues to progress well, and the 
Group expects a successful transition 
to be completed by Summer 2019.

Strategic Report

Governance

Financial Statements

Continued strong organic  
growth metrics
The Group has continued to see strong 
organic demand for the LoopUp product 
from its target market of mid-large 
enterprises and professional services 
firms. Landmark accounts won during 
the period included a publicly-quoted 
UK telecommunications company, a 
leading pet products retailer, multiple 
major international law firms including 
Australia’s largest law firm; a US-
headquartered medical non-profit 
organisation operating in 43 countries; 
and a leading global brokerage 
company with joint headquarters in 
London and New York.

As announced on 18 January 2019, 
the Group closed a material contract 
renewal with leading global law 
firm, Clifford Chance. The minimum 
total contract value of £2.34 million 
in aggregate over the 3-year term 
is for the provision of conference 
calls across Clifford Chance’s global 
operations, spanning 32 major financial 
centres in the Americas, Asia Pacific, 
Europe, the Middle East and Africa.

The Group’s strong organic 
growth has continued to be 
driven by our compelling retention 
and new business metrics.

The Group maintained its track record 
of low gross revenue churn at 5.5% 
(FY2017: 5%; FY2016: 5% and FY2015: 
6%) and ‘negative net churn’ – i.e. 
net growth of 1% (FY2017: 2%1 ) – in 
its long-term established customer 
base, driven by continued strong end 
user engagement with differentiated 
capabilities of the LoopUp product. 
All newly-provisioned users during 
FY2018 joined 79%2 of their meetings 
via the LoopUp join link – and so 
used the LoopUp software – rather 
than via traditional dial-in.

Our seven UK and US pods delivered 
on average approximately £471,000 of 
new annual recurring revenue (FY2017: 
£472,000) – or approximately £368,000 
of new annual recurring gross margin 
(FY2017: £362,000) – at an average fully-
loaded cost of approximately £508,000 
(FY2017: £483,000). This equates to a 
Year 1 gross margin return of £0.73 for 
every pound invested (FY2017: £0.75).

As announced on 28 March 2018, the 
Group entered the Australian market 
with two Pods, formed by a mix of senior 
team members exported from the 
UK and US and junior team members 
recruited locally. Notwithstanding 
their need to build pipelines from a 
standing start, our Australian team has 
already closed 55 accounts and their 
performance has ramped from zero in 
the first half to approximately 50% of 
UK/US pod levels in the second half. 
They are now working under fully-
ramped quota levels during FY2019.

Additional investment in growth via 
‘Pod Academy’
The Group met its top line growth 
expectations despite only running 
at an average of 7.5 quota-effective 
pods during the year (7 in the UK/US 
and 0.5 in Australia), versus our plans 
of 11. This was partly due to necessary 
pipeline build in Australia and partly 
due to the Group’s decision not to 
migrate any MeetingZone sales staff 
over to LoopUp pods during the period, 
although some such migration will start 
to occur in the German and Swedish 
markets from April 2019. This resulted 
in constant currency organic LoopUp 
revenue growth of approximately 20% 
in the period (FY15-FY17 average: 32%).

The Group’s strategy to address this 
shortfall in the number of pods going 
into 2019 has been to conduct a major 
‘career change’ recruitment and training 
programme called ‘Pod Academy’. The 
Group’s first ‘Pod Academy’ programme 
ran from November 2018 to January 
2019 inclusive, involving 20 recruits 
with experience from outside of sales. 
Following three months of intensive 
training, 14 graduated Pod Academy 
in January 2019 as sales and account 
executives, the more senior roles within 
Pods. They have been joined by 30 
new Business Development Associates, 
recruited through the Group’s 
established graduate recruitment 
programme, resulting in new Pods 
forming in Chicago, Dallas, Los Angeles, 
Atlanta and Madrid in February 2019, 
employing 32 people in aggregate.

The success of the Pod Academy 
programme now provides a proven 
and more dynamic lever to accelerate 
the expansion of our established 
and consistently-efficient pods 
distribution structure. As such, we 
are excited to announce additional 
investment of £2.0 million into this 
programme during FY2019 out of 
our increasingly cash-generative 
operations to accelerate future 
growth. Looking forward, therefore, 
the Group now expects to have the 
following number of quota-productive 
Pods on average during the period:

•  H1 2019: approximately 10
•  H2 2019: approximately 16
•  H1 2020: approximately 21
•  H2 2020: approximately 27
•  H1 2021: approximately 31
•  H2 2021: approximately 35

Continued product development  
and innovation
We continue to invest in developing 
the LoopUp product. During 2018, 
we worked on scaling various 
aspects of the LoopUp platform and 
network operations in preparation to 
accommodate the extra scale required 
by the MeetingZone platform transition 
project. We also introduced language 
support into the product, making the 
LoopUp software available to users 
in German, French, Spanish, Swedish 
and both traditional and simplified 
Chinese. A considerable amount of 
work has also been done on new 
product innovation projects that the 
Group plans to announce during 2019.

Positive Outlook
We continue to see strong demand 
for the LoopUp product, and our 
compelling product differentiation 
combined with our efficient new 
business unit economics, make for an 
exciting outlook. Pipelines are healthy 
and we remain confident in our ability 
to deliver further strong growth.

Steve Flavell 
Co-CEO 

Michael Hughes
Co-CEO

1  At FY2018 constant currency
2  2016 cohort: 77%; 2017 cohort: 71%; 2018 cohort: 

79%: 2016-18 cohort: 76%

08

LoopUp Group plc | Annual Report & Accounts 2018

LoopUp Group plc | Annual Report & Accounts 2018

09

 
Strategic Priorities

How we’re delivering 
on our strategic goals

Increasing our Pod numbers, expanding our marketing 
activities and continued product innovation were our top 
priorities for 2018.

Strategic Report
Strategic Report

Governance

Financial Statements
Financial Statements

LoopUp stands out above other 
remote meeting and UCaaS  
providers. Its business strategy defies 
in many ways the ‘conventional 
wisdom’ in the industry.

Raúl Castañón-Martínez, Senior Analyst at 451 Research

Priority

Explanation

Achievements

Outlook

Our Strategy in action

Increase number of Pods

1

2

Expand marketing activity

Continue to innovate  
our product

3

4

Transition MeetingZone  
audio conferencing business 
over to the LoopUp platform

Continue to invest in our 
proven pods sales model 
and its consistently-strong 
return metrics.

Increased the number of ramped pods to 
nine by the end of 2018.

Launched our first ‘Pod Academy’ 
programme, bringing 14 career change 
recruits into more senior sales and 
account executive pod roles alongside 
our regular junior recruiting strategy.

Build awareness of the 
LoopUp brand and value 
proposition, generate 
inbound leads for sales 
Pods, and improve the 
customer experience to 
drive retention.

Rolled out marketing automation 
programme to generate more enterprise 
and mid-market sales leads.

Launched major advertising campaign 
across London Underground network.

Recruited Chief Marketing Officer to 
strengthen senior management team. 

We compete first  
and foremost on our 
differentiated and premium 
product experience.  
We aim to solve problems 
with important day-to-day 
remote meetings and delight 
our users.

Scaled various aspects of the product and 
network operations to create the capacity 
to migrate MeetingZone business.

Introduced language support into the 
product to make the software available to 
users in German, French, Spanish, 
Swedish and both traditional and 
simplified Chinese.

The central acquisition 
rationale was to increase 
scale on the LoopUp 
platform to amplify the 
proven network effect in the 
LoopUp product.

Good progress during 2018.

MeetingZone was fully integrated  
into the unified Group organisational 
structure generating significant  
cost synergies.

Grow to an average of 13 ramped pods 
in 2019.

Invest an additional £2.0 million into 
faster pods expansion.

LoopUp’s first ‘Pod Academy’ took a group of mid-level ‘career change’ 
professionals through an intensive 3-month in-house training programme.  
Pod Academy was developed to accelerate the growth of LoopUp’s innovative  
‘Pod’ sales structure, and allowed the group to open new offices in Chicago,  
Dallas, Los Angeles and Madrid in early 2019.

Extend marketing activity to all 
geographic markets where LoopUp 
has sales Pods.

Conduct new marketing campaigns 
and track results in order to 
understand the return on investment.

LoopUp’s ‘Say Goodbye to Painful Conference Calls’ advertising campaign on the 
London underground network featured landmark posters at major interchange stations 
like Kings Cross, animated digital escalator panels, tube car panels and a complete 
takeover of the St Pauls exit hall. The campaign drove increased awareness of the 
LoopUp brand among target audiences.

Introduce major enhancements to core 
product to maintain differentiation and 
premium status.

Rolling out the LoopUp product in a range of languages improved the user 
experience in non-English speaking markets. This is a critical enabler for LoopUp’s 
international expansion plan. 

Complete the transition process by  
late Summer 2019.

We are conducting a 2-phased transition project. In phase 1 we are conducting 
managed transitions, generally of larger MeetingZone customers. In phase 2,  
we will conduct an automated ‘lift-and-shift’ of all remaining customers,  
whereby MeetingZone dial-in numbers and access codes can be maintained  
on the LoopUp platform.  

10

LoopUp Group plc | Annual Report & Accounts 2018

LoopUp Group plc | Annual Report & Accounts 2018

11

Strategic Report
Strategic Report

Governance

Financial Statements
Financial Statements

Working responsibly

Our people 
and culture 

At LoopUp, we’re empowering our 
people to be the best they can be 
by creating the right culture and 
helping them gain the right skills  
for now and for the future.

Pod Academy

Pod Academy 
was an intense, 
yet fun, 
introduction  
to the LoopUp 
product and 
company culture.

A group of mid-level professionals with diverse skill 
sets and experiences travelled to the LoopUp global 
headquarters in London to participate in the 3-month 
training program led by Co-CEO, Steve Flavell,  
and other members of the LoopUp management 
team. Having frequent and meaningful exposure to 
senior management was inspiring, motivating and 
prepared me and my colleagues for the challenge of 
opening a new office in Dallas. Upon graduating from 
Pod Academy, I felt empowered to make 
contributions to the company and bring the LoopUp 
spirit to Texas.

Dore Madere,
Associate Manager, Sales, LoopUp

As of 31 December 2018, LoopUp 
employed 263 people globally.  
Our business performance and our 
customers’ experience of LoopUp 
depend on our ability to attract, 
develop and retain talented  
individuals at all levels: people who  
are empowered to exercise good 
judgement and are expected to act 
with integrity at all times. 

Equipping people with the skills  
they need to succeed 
Building our employees’ skills through 
continuous development programmes 
is an essential component of driving 
business performance. 

In 2018, LoopUp launched  a three-
month intensive global training 
programme called ‘Pod Academy’, 
which is aimed at more experienced 
individuals looking to make a career 
change into commercial sales or 
account management. In 2018,  
the programme trained a total of  
20 people from Madrid, Los Angeles, 

Dallas, Chicago, New York and Atlanta, 
of which 14 were hired into the more 
senior sales and account management 
roles in our team-based sales ‘pods’.

The academy initially congregated at our 
London headquarters for two weeks’ 
induction, where they were also trained 
on the junior role that they were 
bypassing due to their prior experience. 
They were then seconded out into the 
existing pods system to do this junior role 
in the field, while shadowing customer 
meetings, self-learning from our online 
training resource, and practising the 
self-learning modules with their  
pod-mates. They then attended a 2-week 
Boot Camp in Chicago before returning  
to London for final assessments and 
graduation from the academy.

The success of this inaugural ‘Pod 
Academy’ programme  now provides  
a more dynamic lever to accelerate  
the expansion of our established and 
consistently-efficient sales pods. We plan 
to repeat this programme in 2019.

Strong, effective, responsible and 
trustworthy leadership is a prerequisite 
for business success. We review  
our leadership talent pool every year 
in order to identify high-performing 
managers, match their skills to  
our business needs, and help them 
achieve their development goals. 
LoopUp also runs ongoing training 
throughout the year to develop 
leadership and management skills for 
newly appointed managers. In 2018, 
over 22 people took part in the 
Leadership Programme, which runs  
as a two-day course. The programme 
emphasises the importance of 
inspiring and leading colleagues, 
through effective example-setting and 
communications. In addition, LoopUp 
provides a vocational training fund  
and time-off policy, which allows 
employees to undertake external 
training in order to obtain qualifications 
such as AAT or CIMA.

Fresh perspectives and talent
For the last nine years, we’ve actively 
recruited recent graduates into all  
of our major business functions.  
This drives a young, fun, collaborative 
and healthy-competitive working 
environment. We invest heavily in  
their training – the LoopUp way.  
Many role models have accelerated 
into management and Director-level 
positions. 

Employee share plans
We want our employees to be aligned 
with the company’s growth ambitions 
and to reward them accordingly.  
As such, we operate a share option 
incentive scheme where employees  
of a certain seniority and tenure are 
granted options in the company.  
Such options are typically subject  
to a four-year vesting profile with a 
one-year cliff and a market strike price 
as at the time of grant.

Our Pods
LoopUp team-based ‘pods’ 
structure is central to the way  
we conduct our new business 
acquisition activities. Each pod 
typically comprises six people: three 
business development associates, 
two sales executives, and one 
account manager. 

Critically, they work as a team and 
are incentivized solely as a team, on 
the basis of new recurring revenue 
brought into the business. Pod 
members are recruited exclusively 
with no prior sales experience and 
are trained to shared best practice 
processes and methods.

This team structure drives a 
collaborative ‘best foot forward’ 
culture. Pods are highly scalable 
and, along with our product 
differentiation, underpin our 
consistent and predictable growth. 

Our Values

Acting with Professionalism
 – Being accountable and 

reliable

 – Displaying professionalism
 – Acting with integrity

Demonstrating a ‘One team’ 
attitude
 – Treating others with trust 

and respect

 – Being collaborative,  

helpful and supportive

 – Making the job fun

Displaying a passion for results
 – Being industrious, 

determined and ambitious

 – Taking ownership and  

being a self-starter

 – Being innovative, curious  

and agile

 – Focusing on business 

outcomes and taking a  
lean approach

12

LoopUp Group plc | Annual Report & Accounts 2018

LoopUp Group plc | Annual Report & Accounts 2018

13

Corporate Social Responsibility

At the heart of our CSR strategy is our 
intention to make a difference in three 
distinct areas: environmental, youth skills 
and digital talent.

Future Frontiers
We’re committed to making a difference 
to social mobility, and ensuring 
opportunity is open to all. We’re making 
this happen in our own business and 
through our work in communities and 
with other organisations. 

If we really want to broaden aspiration 
and opportunity, we know we have to 
reach people from a young age. In 2018, 
we supported 10 young people with 
skills development, provided additional 
support to students from 
disadvantaged backgrounds, and we 
are focused on doing a lot more. As 
part of our collaboration with Future 
Frontiers,  
11 LoopUp employees participated in  
a coaching programme which took 
place across four weekly sessions  
at our London headquarters. The 
programme allows young people  
from disadvantaged backgrounds  
to have access to professional role 
models who give them guidance and 
career coaching.

Students spend time with their coach, 
identifying their career ambitions and 
building a personalised development 
plan. The programme aims to develop 
pupils’ aspirations and build practical 
connections to their education. 
LoopUp contributed a total of 86 hours 
to the coaching programme.

We are repeating this programme in 
2019 on a larger scale, and our Co-CEO, 
Steve Flavell, has joined the Future 
Frontiers ‘Business Leaders Council’.

Our Environmental Footprint
As a responsible business, we want  
to play our part in addressing 
environmental challenges, and our 
clients, our people and our other 
stakeholders expect this. 

We have been a partner of the Green 
Earth Appeal, a global not-for-profit 
social enterprise supported by the 
United Nations, for the last three years. 
As part of our commitment to being  
a sustainable and environmentally 
responsible company, we have 
pledged to plant a fruit tree for every 
LoopUp user that fully completes their 
online profile. 

The fruit trees are planted in some of 
the world’s poorest locations including 
Uganda, Ghana, India, Tanzania, 
Ethiopia, Honduras, Senegal, 
Cameroon, Haiti, Mali, Burundi, 
Colombia, Kenya, Philippines, and 
Brazil. These trees serve not only  
to produce oxygen and absorb CO2, 
but also to provide food and revenue 
for the local communities in which 
they’re planted. 

Since the program’s launch in 2015, 
LoopUp has planted over 20,000  
new trees. It has been calculated that 
one tree alone can remove around 
0.16 tons of CO2 from the atmosphere, 
and six trees will remove one ton  
of CO2.

Silicon Valley Internship Programme
We are committed to helping grow  
the next generation of technology 
talent. The Silicon Valley Internship 
Programme (SVIP) was founded by 
LoopUp’s Co-CEO Michael Hughes in 
2013. The aim of the programme is to 
expose some of the most talented 
young people around the world to  
the tools, experiences and network 
they need to flourish and create  
social and economic impact in their 
home countries.

Successful applicants are matched 
with a high growth tech company in 
Silicon Valley and work as an integral 
part of their engineering teams across 
the one-year internship. Participants 
will be employed as full-time members 
of the engineering team from the first 
day and receive a salary and other 
benefits throughout. The program 
arranges US work visas, travel and 
accommodation. In addition, the SVIP 
hosts monthly ‘Meet the Entrepreneur’ 
and ‘Hackathon’ events, which take 
the interns through the company 
formation process from idea to 
revenue.

Applicants selected for the programme 
are from amongst the top-ranking 
Software Engineering and Computer 
Science graduates across the world. 
SVIP operates across 35+ countries 
and brings together a diverse group of 
engineers from around the world with 
female engineers making up 50% of 
the cohort. More than 60 graduates 
have made a success of the SVIP 
programme since its founding in 2013.

Strategic Report

Governance

Financial Statements

LoopUp employees who participated in our 
2018 programme went above and beyond to 
connect with our students from low-income 
backgrounds, provided them with an insight 
into the world of work, and got them thinking 
about their future possibilities - the students 
left the programme truly inspired! 

Alyssa Muzyk 
Senior Programme Officer, Future Frontiers,

14

LoopUp Group plc | Annual Report & Accounts 2018

LoopUp Group plc | Annual Report & Accounts 2018

15

Chief Financial Officer’s Review

A year of strength  
and financial progress

2018 was a transformative year for LoopUp, with the 
acquisition of MeetingZone significantly increasing  
the scale and profitability of the business. 

Group revenues increased by 
96% year-on-year.

Simon Healey

Strategic Report

Governance

Financial Statements

The acquisition was completed in  
June 2018 for a total consideration  
of £61.4m. Since the acquisition, the 
Group has made significant progress 
with both integrating MeetingZone into 
the LoopUp business, and in releasing 
significant cost synergies principally 
through reorganisation of the 
MeetingZone management structure.

Operating results
Group revenues increased by 96% 
year-on-year to £34.2m, including seven 
months of revenue from MeetingZone.

The Group has continued to benefit 
from improvements to its gross margin 
due to the benefits of scale impacting 
the cost of bought-in telephony. 
Overall gross margin on the Group’s 
core conferencing revenue grew from 
76.7% in FY2017 to 78.2% in FY2018. 
Certain other revenue streams 
acquired as part of the MeetingZone 
acquisition operate at a lower margin, 
meaning that overall gross margin was 
70% for the year (2017: 76.7%).

Adjusted EBITDA1 grew from £3.5m in 
FY2017 to £7.7m in FY2018.

The Group’s spend on development 
costs rose from £3.8m in FY2017 to 
£4.3m in FY2018. The resulting 
amortisation charge is lower at £2.6m 
(FY2017: £2.1m) due to the timing of 
completion of individual development 
projects. There were no issues with 
impairment of development projects 
during 2018. 

1. 

 Earnings before interest, taxation, depreciation 
and amortisation, adjusted to exclude 
non-recurring transaction costs, exceptional 
reorganisation costs and share-based  
payment charges

The acquisition of MeetingZone has 
resulted in two one-off charges to the 
income statement in FY2018. Firstly, 
the Group incurred £3.8m of legal  
and professional fees in relation to the 
acquisition and fundraise – of these 
costs, £1.0m have been charged to  
the income statement as non-recurring 
transaction costs in relation to 
acquisition expenses. Of the 
remainder, £2.5m relating to the £50m 
equity placing have been set against 
share premium and £0.3m relating to 
the new debt facility have been 
charged to finance costs (of which 
£0.2m are spread over the life of the 
debt facility). Secondly, £1.2m of 
exceptional reorganisation costs  
have been incurred, in relation to  
the restructuring of MeetingZone.

Of the intangible assets created from 
the acquisition, £31m has been 
classified as goodwill, with £33m 
considered to relate to specific 
identifiable assets (customer 
relationships and brands). The latter 
will be amortised over an estimated 15-
year life, resulting in a charge to the 
income statement of £1.3m in FY2018.

The Group continues to receive a tax 
benefit from its product development 
activity, and we expect to submit a claim 
for approximately £1.0m of tax cash 
credit for FY2018, in addition to the 
£0.9m successfully claimed for FY2017.

Assets and cash flows
The Group generated operating cash 
flows of £5.3m (FY2017: £4.0m) and net 
cash flow before acquisitions and 
financing for the year was £0.6m 
(FY2017: (£0.1m)). These numbers are 
after non-recurring transaction costs 
and exceptional reorganisation costs 
of £2.2m. The Group ended the year 
with cash of £5.6m and net debt of 
£10.6m.

To finance the acquisition of 
MeetingZone, the Group issued 
12,500,000 new shares at an issue 
price of £4.00 per share. The Group 
also arranged a £17m term loan 
through Bank of Ireland at an interest 
rate of LIBOR plus 2.5%, repayable 
over five years (with a 50% bullet 
payment). Separately, the Group has 
access to a £3m revolving credit facility 
from the same lender, which was 
undrawn at the end of 2018. The Group 
has significant headroom against the 
covenants attached to these facilities.

The Group has over £13m of 
accumulated tax losses available for 
relief against future taxable profits.  
The Directors have decided not to 
recognise a deferred tax asset on 
these losses at this time, as the 
significant investment being made in 
product development is still generating 
tax losses in the UK. This policy will be 
reviewed during 2019.

Simon Healey
CFO
24 May 2019

Revenue*

£34.2m

FY2017: £17.5m

Adjusted EBITDA**

£7.7m

FY2017: £3.5m

* 

Includes 7 months of trading from MeetingZone 
from June 2018

**  Excluding non-recurring transaction costs and 
exceptional reorganisation costs relating to the 
acquisition of MeetingZone, and share-based 
payment charges

16

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LoopUp Group plc | Annual Report & Accounts 2018

17

Strategic Report

Governance

Financial Statements

Principal Risks

As with any business, the Group is subject to a number of 
risks and uncertainties, some of which are outside of our 
control. The Board confirms that there are ongoing 
processes for identifying, evaluating and mitigating the 
significant risks facing the Group. The processes are 
consistent, so far as appropriate given the size and nature of 
the business, with the guidance issued by the Financial 
Reporting Council. 

Below, we have identified the principal risks and 
uncertainties which could have an adverse material impact 
on the Group. This list is not exhaustive and it should be 
noted that additional risks, which the Group does not 
consider material, or of which it is not aware, could have an 
adverse impact. 

Key

Increased

Decreased

Unchanged

Principal risk

Impact

Mitigation

Principal risk

Impact

Mitigation

Competition 
and 
technological 
change

 The Group’s primary competitors 
are, in many cases, significantly 
larger enterprises with greater 
financial and marketing resources. 
There can be no guarantee that 
the Group’s current competitors or 
new entrants to the market will not 
bring new or superior 
technologies, products or services 
at similar or lower prices. 

 We maintain and promote a 
differentiated value proposition. 
While other remote meeting 
vendors claim to deliver value by 
adding specialist features and 
capabilities, or by cutting prices, 
LoopUp delivers value, and 
competes successfully, by 
providing a superior user 
experience for non-specialist users. 

 The Group’s senior management 
team regularly devotes time to 
reviewing product releases by 
potential competitors and gaining 
insight from industry analysts and 
customers. 

Product 
development

Intellectual 
property

People

 Difficulties encountered in 
retaining senior staff and recruiting 
appropriate employees, and the 
failure to do so, or a change in 
market conditions that renders 
current incentivisation structures 
lacking, may hinder the Group’s 
ability to grow. 

 The Group believes it has the 
appropriate incentivisation 
structures in place to attract and 
retain the calibre of employees 
necessary to ensure the efficient 
management, operation and 
growth of the business.

 New capabilities and 
enhancements introduced into the 
Group’s product may contain 
undetected defects that fail to 
meet customers’ performance 
expectations or satisfy contract 
specifications, and this may impact 
the Group’s results and reputation. 

 All product releases are put through 
rigorous quality assurance cycles, 
followed by internal user acceptance 
testing before release to customers 
in a considered and organised 
rollout strategy. Care is also taken to 
be able to ‘roll back’ to previous 
versions of the product whenever 
practically possible. 

 Challenges to the Group’s 
intellectual property or alleged 
infringements of others’ intellectual 
property, by either competitors or 
other third parties, could result in 
costs, liabilities and operational 
uncertainties for the Group and 
there can be no guarantee as to 
the outcome of any such challenge 
or associated litigation. 

 The Group also licences software 
from third parties and the Group’s 
continuing rights to do so cannot 
be guaranteed. 

 The Group is aware neither of any 
challenges to its intellectual 
property, including its three 
granted patents, nor of any 
infringements to others’ 
intellectual property. We maintain 
an active policy regarding patents 
and trademarks as appropriate. 

 We maintain robust contracts with 
any key software licensed from 
third parties, and are aware of and 
informed about alternative sources 
of supply as necessary. 

Key system 
failure or 
disruption

 Any malfunctioning of the Group’s 
technology and systems, or those 
of key third parties, even for a 
short period of time, could result in 
a lack of confidence in the Group’s 
services, with a consequential 
material adverse effect on 
operations and results. 

 The Group regularly reviews the 
appropriate redundancy and 
resiliency in its network 
operations, is ISO 27001 certified 
across its global operations, and 
has implemented a sophisticated 
Service Event Response Team 
(SERT) with detailed processes and 
procedures for responding to any 
size or type of service outage or 
disruption. 

 Members of the SERT are located 
around the world, enabling 24x365 
coverage. 

Foreign 
exchange

 Given the Group’s material US sales 
and operations, fluctuations in 
foreign currency exchange rates 
could have a material effect on the 
Group’s revenue and profitability, 
and there can be no guarantee that 
the Group would be able to 
compensate or hedge against such 
effects.

 Our percentage of revenue 
denominated in US Dollars is 
currently broadly aligned with our 
percentage of costs denominated 
in US Dollars and we closely 
monitor both that alignment and 
foreign exchange movements on 
an ongoing basis. 

This strategic report was approved by the Board of Directors and authorized for issue on 24 May 2019. It was signed on their 
behalf by: 

Steve Flavell
Director
24 May 2019

18

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LoopUp Group plc | Annual Report & Accounts 2018

19

Board of Directors

Non-Executives

Executives

Strategic Report

Governance
Governance

Financial Statements
Financial Statements

Lady Barbara Judge CBE
Independent Non-Executive Chairman

Keith Taylor
Independent Non-Executive Director

Steve Flavell
Co-CEO

Michael Hughes MBE
Co-CEO

Lady Judge is a trained commercial lawyer with both British 
and American citizenship.

Early in her career she was a commissioner of the US Securities 
& Exchange Commission and subsequently Deputy Chairman  
of the UK Financial Reporting Council. She was also Chairman  
of the Pension Protection Fund and the UK Atomic Energy 
Authority. Currently she is Chairman of Cifas, the UK membership 
organisation specialising in the prevention of fraud and financial 
crime. She is best known to UK tech investors for chairing the 
board of IT company Axon Group plc prior to its successful sale.

In June 2010 she was awarded Commander of the British 
Empire in the Queen’s Birthday Honours for her contribution 
to the financial services and nuclear industries. In April 2015 
she received the Times Non-Executive Director award for 
her chairmanship of the UK Pension Protection Fund.

Keith has extensive experience in finance having operated 
in the industry for nearly 30 years. He has worked for 
Barclays for over 20 years, most recently as a Managing 
Director within the Corporate & Investment Bank. He has 
also served as a Vice Chairman and Board Member of the 
Loan Market Association.

Additional Board experience includes several years as a 
Trustee Director of the Barclays UK Retirement Fund (one of 
the largest UK pension funds). Keith has a first class honours 
degree from Cambridge University and an MBA with 
distinction from Cass Business School.

A

R

N

Mike Reynolds
Independent Non-Executive Director

Nico Goulet
Non-Executive Director

Mike most recently held the position of EVP at Syniverse 
Technologies, before which he served as CEO of 2degrees 
Mobile. Prior to 2degrees Mobile, Mike spent more than 
seven years in a variety of senior positions, including 
President at Singapore listed network operator, StarHub. As 
President, he was responsible for the day-to-day operations 
of 2,800 employees and US$1.4bn of revenue.

Previously, Mike spent 24 years at BellSouth, which included 
appointments as President of BellSouth China and CEO of 
BellSouth International Wireless Services.

A

R

N

Nico is a managing partner at Adara Ventures where he has 
managed venture capital funds for the last 19 years. Nico 
has been actively involved with more than 30 early-stage 
ventures and served on the boards of 25 companies.

Prior to Adara, Nico was a partner at Monitor Company. Nico 
has a BSc degree in Aerospace Engineering from the École 
Centrale de Paris, an MSc in Aeronautics & Astronautics 
from MIT, and an MBA from INSEAD.

A

R

Steve co-founded LoopUp alongside Co-CEO Michael 
Hughes. Based in London, Steve oversees global commercial 
and investor relations activities, and is accountable for setting 
and delivering the Group’s financial plan. Prior to LoopUp, 
Steve was EVP and main board Director at GoIndustry, an 
online industrial auctioneering platform, where as part of its 
founding team, Steve was involved in the company’s organic 
growth and several acquisitions. 

Previously, Steve spent time at Monitor Company, Mars & Co, 
and Mobil Oil.

Steve has an MBA from Stanford and an MEng/BA Hons from 
St. John’s College, Cambridge.

N

Simon Healey
CFO

Based in London, Simon is responsible for LoopUp’s global 
finance function. He joined the business in 2011 as CFO. 
Prior to LoopUp, Simon held senior finance positions at 
Streetcar (which was sold to Zipcar, the global car-sharing 
service, in 2010) and Research Now, the formerly AIM-listed 
online market research firm, since acquired by E-Rewards. 
Simon is a Chartered Accountant who trained with KPMG 
and holds a degree in Accountancy from the University of 
Birmingham. Simon is a Non-executive Director of Snap 
Travel Technology Ltd.

Michael co-founded LoopUp alongside Co-CEO Steve 
Flavell. Based in San Francisco, Michael oversees the 
Group’s product development, engineering and network 
operations worldwide. Prior to LoopUp, Michael was a 
founding member and CEO of Pagoo, a pioneering VoIP 
company, overseeing the company’s expansion into Europe 
and Asia.

Prior to Pagoo, Michael was a strategy consultant with 
Monitor. Michael has an MEng from Imperial College, an MBA 
from Stanford as an Arjay Miller Scholar, and was awarded a 
Sainsbury Management Fellowship by the Royal Academy of 
Engineering.

Michael was made a Member of the Order of the British 
Empire (MBE) in Her Majesty’s 2017 New Year’s Honours List 
for services to graduate development via the Silicon Valley 
Internship Programme.

Key to Committees

A

R

Audit 

Remuneration

N

Nomination

20

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LoopUp Group plc | Annual Report & Accounts 2018

21

 
 
 
 
 
 
Strategic Report

Governance
Governance

Financial Statements
Financial Statements

Corporate Governance Report

Committed to high 
standards of corporate 
governance

A note on corporate governance 
The Board recognizes the importance of, and remains 
committed to, the maintenance of high standards of corporate 
governance. Through these high standards, it is the Board’s 
aim to deliver growth, maintain a dynamic management 
framework and build trust – such matters being key 
ingredients to delivering long-term sustainable performance.

After due consideration, the Board has chosen to report 
against the Quoted Companies Alliance Corporate 
Governance Code (“QCA Code”). The following Statement  
of Compliance sets out in broad terms how we comply at this 
point in time against the ten principles set out in the QCA 
Code. The Board shall review and update this Statement of 
Compliance periodically as the business progresses.

The composition of the Board was considered carefully prior 
to LoopUp Group plc’s admission to AIM in 2016 and again 
in light of the recent acquisition of MeetingZone and 
departure of Barmak Meftah from the Board. The Board 
holds its strategic decision-making meetings in various 
Group offices, taking the opportunity to meet with members 
of both the Executive Team and wider senior management 
team, building their knowledge of the business.

Governance

Chairman’s Statement

A new level of growth

The Group achieved 20% organic 
growth (at constant currency) during 
2018 with key unit economic metrics 
remaining strong across all key aspects 
of the business: user engagement  
with the LoopUp product; customer 
retention; and return on investment in 
new business acquisition. We continue 
to experience strong demand for our 
differentiated product, and we have a 
number of exciting product innovations 
to bring to market in 2019. I remain 
confident in our team’s ability to deliver 
future growth.

In March 2019, Barmak Meftah stepped 
down from his role on the Board as  
a Non-Executive Director to focus  
on other commitments. I would like  
to thank Barmak for his significant 
contribution to the success of the 
Company over the last four years and 
wish him well for the future.

I am delighted to welcome Keith Taylor 
to the Board. Keith joined as a 
Non-Executive Director in April 2019 
with nearly 30 years’ experience  
in senior roles across the finance 
industry. He brings extensive financial 
and strategic planning experience, 
which will provide significant value to 
the Company as we continue to drive 
future growth.

The Directors and executive team 
have continued to deliver strong 
financial performance and have  
now accelerated expansion of the 
Company through both organic and 
inorganic means. This performance is 
testament to the hard work and 
dedication of every member of the 
LoopUp team, and I would like to thank 
everyone on behalf of the Board. 

Lady Barbara Judge CBE

I am pleased to report that 2018 has 
been a year of tremendous progress 
against our strategic ambitions, 
underpinned by strong financial 
performance. LoopUp is building real 
momentum, which we look forward to 
maintaining in 2019 and beyond. 

The Company completed its first major 
acquisition in June 2018, MeetingZone, 
a company of comparable size, which 
the management team has swiftly 
assimilated into a single, cohesive 
organisation structure, delivering 
material cost saving synergies above 
and beyond those expected at the 
time of the transaction. During 2019, 
we expect to complete the transition  
of MeetingZone’s audio conferencing 
business over to the LoopUp  
platform with a view to amplifying  
the established network effect in the 
LoopUp product.

I remain of the opinion that LoopUp 
creates significant value for  
its customers by delivering a 
differentiated, premium product 
experience, which we continue to 
innovate and improve. I am both 
honoured and pleased to continue  
to serve as Chairman, and to count  
on the support of such a strong and 
committed management team and 
Board of Directors.

I look forward to seeing you,  
our shareholders, at our AGM  
on 26 June 2019.

Lady Barbara Judge CBE
Chairman
24 May 2019

22

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LoopUp Group plc | Annual Report & Accounts 2018

23

Corporate Governance Report continued

QCA Code Statement 
of Compliance

Delivering growth

Principle

Application

Compliance

1. Establish a 
strategy and 
business model 
which promote 
long-term value for 
shareholders.

The Board must be able to express a 
shared view of the Group’s purpose, 
business model and strategy. It should go 
beyond the simple description of products 
and corporate structures and set out how 
the Group intends to deliver shareholder 
value in the medium to long-term. It should 
demonstrate that the delivery of long-term 
growth is underpinned by a clear set of 
values aimed at protecting the Group from 
unnecessary risk and securing its long-
term future. 

Notwithstanding the acquisition of the MeetingZone 
group in June 2018, the pursuit of growth of the LoopUp 
product line is focused on the following key areas:

Pod investment – we have continued investment into 
our team-based ‘Pods’ organisational structure for 
new business acquisition. Such growth is intended to 
continue within existing and new territories.

Product development – we continue to invest in 
developing the LoopUp product. This continues to 
remain at the heart of our corporate strategy as we 
continue to enhance the customer experience.

Grow existing base – many customers acquired  
in recent years have developed into major revenue 
contributors. This is a reflection of the value  
our customers place in the product’s intuitive and 
streamlined user experience.

The acquisition of the MeetingZone group in June 
2018 also marked a major milestone in LoopUp’s 
development. Such acquisition was a transformational 
step for the Group – enhancing our already strong 
competitive position, and adding significant scale to 
the business.

Full details of the Group’s strategy in relation to the 
LoopUp product is set out earlier in this Report.  
The principle risks and uncertainties to the Group 
(including how they are mitigated) are detailed on 
pages 18 and 19.

2. Seek to 
understand and 
meet shareholder 
needs and 
expectations.

Directors must develop a good 
understanding of the needs and 
expectations of all elements of the Group’s 
shareholder base.

The Board aims to respond promptly and fully to all 
shareholder enquiries and comments. The Board 
regularly meets with the Group’s major shareholders 
and takes on any feedback from such meetings.

The Board must manage shareholders’ 
expectations and should seek to 
understand the motivations behind 
shareholder voting decisions.

All shareholders are invited to participate at the 
Group’s AGMs and encouraged to continue any 
discussion of the Group’s activities following the 
conclusion of the formal AGM agenda.

All queries should be directed to the Company 
Secretary or the General Counsel.

Strategic Report

Governance

Financial Statements

Principle

Application

Compliance

3. Take into 
account wider 
stakeholder  
and social 
responsibilities and 
their implications 
for long-term 
success.

Long-term success relies upon good 
relations with a range of different 
stakeholder groups both internal 
(workforce) and external (suppliers, 
customers, regulators and others). The 
Board needs to identify the Group’s 
stakeholders and understand their needs, 
interests and expectations.

Where matters that relate to the Group’s 
impact on society, the communities within 
which it operates or the environment have 
the potential to affect the Group’s ability to 
deliver shareholder value over the medium 
to long-term, then those matters must be 
integrated into the Group’s strategy and 
business model.

Feedback is an essential part of all control 
mechanisms. Systems need to be in place 
to solicit, consider and act on feedback 
from all stakeholder groups.

4. Embed effective 
risk management, 
considering both 
opportunities and 
threats, throughout 
the organisation.

The Board needs to ensure that the 
Group’s risk management framework 
identifies and addresses all relevant risks 
in order to execute and deliver strategy; 
the Group needs to consider its extended 
business, including the Group’s supply 
chain, from key suppliers to end-customer.

Setting strategy includes determining the 
extent of exposure to the identified risks 
that the Group is able to bear and willing to 
take (risk tolerance and risk appetite).

LoopUp’s pod structure in central to the way in which 
we conduct our new business acquisition activities.  
As such, we want to build an environment, that drives 
a collaborative ‘best foot forward’ culture. 

The recent acquisition of the MeetingZone group has 
meant there are more offices and more employees. 
There is an ongoing initiative to merge the cultures to 
ensure that our employees are as productive as 
possible whilst maintaining each individual’s wellbeing.

The Group endeavours to keep in regular contact with 
our customers and users. There is an ability to rate 
every LoopUp call so that we are able to continually 
review and improve our services to ensure that we are 
providing a premium service. Additionally, we have 
dedicated Customer Success and account managers 
who are on hand to provide clarity and assistance 
wherever required by our customers.

The Board is well advised by its Nomad and maintains 
regular contact with other key stakeholders, which 
enables the Group to evaluate and ultimately mitigate 
risks or act on opportunities when they arise.

The Board considers risk and uncertainties at each 
Board meeting. The Board aims to meet at least 
quarterly, with at least two meetings held in person 
(once during the budget setting process and once 
mid-year). The remaining meetings are held remotely 
on LoopUp’s platform.

The Board together with the Executive Leadership 
Team and senior management are responsible for 
reviewing and evaluating risks. Additionally, the 
Information Security Management Team (ISMT) meets 
every quarter and assesses risks relating to 
information security. A sub-committee of the ISMT 
further meets every month to review and update the 
information security risk register.

The principle risks and uncertainties to the Group 
(including how they are mitigated) are detailed on pages 
18 and 19 of this Report.

24

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LoopUp Group plc | Annual Report & Accounts 2018

25

Corporate Governance Report continued

Strategic Report

Governance

Financial Statements

Maintaining a dynamic management framework

Principle

Application

Compliance

5. Maintain the 
Board as a 
well-functioning, 
balanced team led 
by the chair.

The Board members have a collective 
responsibility and legal obligation to 
promote the interests of the Group, and 
are collectively responsible for defining 
corporate governance arrangements. 
Ultimate responsibility for the quality of, 
and approach to, corporate governance 
lies with the chair of the Board.

The Board (and any committees) should be 
provided with high quality information in a 
timely manner to facilitate proper 
assessment of the matters requiring a 
decision or insight.

The Board should have an appropriate 
balance between the executive and 
Non-Executive Directors and should have 
at least two independent Non-Executive 
Directors. Independence is a Board 
judgment.

The Board should be supported by 
committees (e.g. audit, remuneration, 
nomination) that have the necessary skills 
and knowledge to discharge their duties 
and responsibilities effectively.

Directors must commit the time necessary 
to fulfil their roles.

The Board is responsible for the long-term success of 
the Group. It sets strategic aims and oversees 
implementation within a framework of prudent and 
effective controls, ensuring that only acceptable risks 
are taken. It provides leadership and direction and is 
responsible for corporate governance and the overall 
financial performance of the Group.

The Board comprises of three executive and four Non-
Executive Directors (including the Chairman). 

Three of the Non-Executive Directors are considered 
by the Board to be independent and are free to 
exercise independence of judgement. 

Membership of the Audit Committee, Remuneration 
Committee and the Nomination Committee each 
comprises of three Non-Executive Directors, of which 
two are deemed independent.

The Board and each of its committees receive regular 
and timely reports on the Group’s operational and 
financial performance. Board packs are circulated in 
advance of each Board meeting and minutes reviewed 
and approved following each meeting. The Board 
have direct access to the advice and services of the 
Company Secretary and General Counsel and are 
able to take independent advice as well, if required.

The Board considers that each Director has suitable 
knowledge and experience to guide the Group in its 
strategic aims. 

Details of each of these committees and the Board 
composition, together with recent attendance records, 
are set out on pages 30 to 35.

Principle

Application

Compliance

6. Ensure that 
between them the 
Directors have the 
necessary up-to-
date experience, 
skills and 
capabilities.

The Board must have an appropriate 
balance of sector, financial and public 
markets skills and experience, as well as 
an appropriate balance of personal 
qualities and capabilities. The Board 
should understand and challenge its own 
diversity, including gender balance, as part 
of its composition.

7. Evaluate Board 
performance based 
on clear and 
relevant objectives, 
seeking continuous 
improvement.

The Board should not be dominated by 
one person or group of people. Strong 
personal bonds can be important but also 
divide a board.

As companies evolve, the mix of skills and 
experience required on the Board will 
change, and Board composition will need 
to evolve to reflect this change.

The Board should regularly review the 
effectiveness of its performance as a unit, 
as well as that of its committees and the 
individual Directors.

The Board performance review may be 
carried out internally or, ideally, externally 
facilitated from time to time. The review 
should identify development or mentoring 
needs of individual Directors or the wider 
senior management team.

It is healthy for membership of the Board to 
be periodically refreshed. Succession 
planning is a vital task for boards. No 
member of the Board should become 
indispensable.

The primary purpose for the Nomination Committee is 
to lead the process for Board appointments and to 
make recommendations to the Board to achieve the 
optimal composition of the Board.

The Board has considered diversity in broader terms 
than gender and believes it is also important to reach 
the correct balance of skills, experience, 
independence and knowledge of the Board. All Board 
appointments will be made on merit and with the aim 
of achieving a correct balance. The Group has formal 
policies in place to promote equality of opportunity 
across the whole organisation, and training is 
provided to assist with this.

The Board operates in a highly collaborative manner, 
and having two Co-CEOs helps provide balanced 
executive input.

The performance of the Board is evaluated on an 
ongoing basis with reference to all aspects of its 
operation including, but not limited to: the 
appropriateness of its skill level; the way its meetings 
are conducted and administered (including the 
content of those meetings); the effectiveness of the 
various committees; whether corporate governance 
issues are handled satisfactorily; and whether there is 
a clear strategy and objectives.

The Co-CEOs’ and CFO’s performance is appraised 
by the Chairman. The Chairman is appraised by the 
other Non-Executive Directors, and the other 
Non-Executive Directors are appraised by the 
Chairman.

26

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27

Corporate Governance Report continued

Strategic Report

Governance
Governance

Financial Statements
Financial Statements

Principle

Application

Compliance

8. Promote a 
corporate culture 
that is based on 
ethical values and 
behaviours.

The Board should embody and promote a 
corporate culture that is based on sound 
ethical values and behaviours and use it as 
an asset and a source of competitive 
advantage.

The policy set by the Board should be 
visible in the actions and decisions of the 
chief executives and the rest of the 
management team. Corporate values 
should guide the objectives and strategy 
of the Group.

The culture should be visible in every 
aspect of the business, including 
recruitment, nominations, training and 
engagement. The performance and reward 
system should endorse the desired ethical 
behaviours across all levels of the Group.

The corporate culture should be 
recognizable throughout the disclosures in 
the annual report, website and any other 
statements issued by the Group.

The Group should maintain governance 
structures and processes in line with its 
corporate culture and appropriate to its:  
(i) size and complexity; and (ii) capacity, 
appetite and tolerance for risk. 

The governance structures should evolve 
over time in parallel with its objectives, 
strategy and business model to reflect the 
development of the Group.

9. Maintain 
governance 
structures and 
processes that are 
fit for purpose and 
support good 
decision-making by 
the Board.

LoopUp’s ‘pods’ structure is central to the way in which 
we conduct our new business acquisition activities. 
They work to shared processes and metrics and are 
incentivised solely as a team on the basis of new 
recurring revenue brought into the business. Unlike 
traditional commercial structures, the Pod make-up 
promotes efficiency between business development, 
sales and account management activities.

The recent acquisition of the MeetingZone group has 
meant there are more offices and more employees. 
There is an ongoing initiative to merge the cultures to 
ensure that our employees are as productive as 
possible whilst maintaining each individual’s wellbeing.

Further details about the ‘pod’ structure and a report 
on our people and culture by one of our Senior 
Directors are set out on pages 12 and 13 of this Report.

Details of the governance structures of the Group are 
set out from page 30 of this Report.

Building trust

Principle

Application

Compliance

10. Communicate 
how the Company 
is governed and is 
performing by 
maintaining a 
dialogue with 
shareholders and 
other relevant 
stakeholders.

A healthy dialogue should exist between 
the Board and all of its stakeholders, 
including shareholders, to enable all 
interested parties to come to informed 
decisions about the Group.

In particular, appropriate communication 
and reporting structures should exist 
between the Board and all constituent 
parts of its shareholder base. This will 
assist: (i) the communication of 
shareholders’ views to the Board; and (ii) 
the shareholders’ undertaking of the 
unique circumstances and constraints 
faced by the Group.

It should be clear where these 
communications practices are described 
(annual report or website).

The Board aims to respond promptly and fully to all 
shareholder enquiries and comments. The Board 
regularly meets with the Group’s major shareholders 
and takes on any feedback from such meetings.

All shareholders are invited to participate at the 
Group’s AGMs and encouraged to continue any 
discussion of the Group’s activities following the 
conclusion of the formal AGM agenda.

Reports from the Audit, Nomination and Remuneration 
Committees are set out in this report.

Board composition
The Board comprises three Executive and four Non-
Executive Directors (including the Chairman). The Group 
appointed Lady Barbara Judge as Chairman and Senior 
Independent Non-Executive Director at the time of the IPO. 

Mike Reynolds, Barmak Meftah and Nico Goulet remained in 
place from the previous Ring2 Communications Board, with 
the former two Directors being considered independent. 
Barmak Meftah resigned from the Board on 29 March 2019, 
and Keith Taylor was appointed as an Independent  
Non-Executive Director on 15 April 2019.

Simon Healey, who has served as CFO to the Group  
since 2011, was formally appointed to the Board on IPO in 
August 2016.

Board meetings and attendance
The Board aims to meet at least quarterly, with at least two 
meetings held in person (once during the budget-setting 
process and once mid-year). The remaining meetings are 
held remotely using LoopUp’s platform. Two full in-person 
Board meetings were held during 2018, and three further 
meetings were held remotely. The table below shows the 
number of and attendance at both Board and Committee 
meetings during the year. In addition to these meetings, a 
number of procedural meetings of the board (and of 
nominated committees of the Board) were held during the 
process of acquiring MeetingZone and the related fundraise 
and re-admission to AIM.

28

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29

Corporate Governance Report continued

Strategic Report

Governance
Governance

Financial Statements
Financial Statements

Non-Executive Directors
Lady Barbara Judge
Mike Reynolds
Nico Goulet
Barmak Meftah

Executive Directors
Steve Flavell
Michael Hughes
Simon Healey

Board meetings

Possible

Attended

5
5
5
5

5
5
5

5
5
5
3

5
5
5

Board responsibilities
The Board is responsible for the long-term success of the 
Group. It sets strategic aims and oversees implementation 
within a framework of prudent and effective controls, 
ensuring that only acceptable risks are taken. It provides 
leadership and direction and is also responsible for 
corporate governance and the overall financial performance 
of the Group.

The Board has agreed the schedule of matters reserved for 
its decision, which includes ensuring that the necessary 
financial and human resources are in place to meet 
obligations to shareholders and others. It also approves any 
acquisitions and disposals, major capital expenditure, annual 
budgets and dividend policy.

Board papers are circulated before Board meetings in 
sufficient time to enable their review and consideration in 
advance of meetings.

Board effectiveness
The performance of the Board is evaluated on an ongoing 
basis with reference to all aspects of its operation including, 
but not limited to: the appropriateness of its skill level; the 
way its meetings are conducted and administered (including 
the content of those meetings); the effectiveness of the 
various Committees; whether corporate governance issues 
are handled satisfactorily; and whether there is a clear 
strategy and objectives.

The Co-Chief Executives’ and Chief Financial Officer’s 
performance is appraised by the Chairman. The Chairman is 
appraised by the other Non-Executive Directors, and the other 
Non-Executive Directors are appraised by the Chairman.

Directors’ independence
Three of the Non-Executive Directors are considered by the 
Board to be independent and are free to exercise 
independence of judgement. They have never been 
employed by the Group nor do they participate in the Group 
bonus scheme. They receive no remuneration apart from 
their fees and, in some cases, limited options which were 
issued prior to IPO, all of which are fully vested.

Board appointments
On appointment, a new Director is briefed on the activities 
of the Group. Ongoing training is provided as needed. 
Directors are updated on a regular basis on the Group’s 
business.

Directors are subject to re-election at the Annual General 
Meeting following their appointment. In addition, at each 
Annual General Meeting, one-third (or the nearest whole 
number) of the Directors retire by rotation.

Access to independent advice and support
In the furtherance of his or her duties or in relation to acts 
carried out by the Board or the Group, each Director is 
aware that he or she is entitled to seek independent 
professional advice at the expense of the Group. The Group 
maintains appropriate Directors’ and Officers’ insurance in 
the event of legal action being taken against any Director. 
Each Director has access to the advice and services of the 
Company Secretary, if required, who is responsible for 
ensuring that Board procedures are properly followed and 
that applicable rules and regulations are complied with.

Shareholder communications
Executive Directors regularly meet with institutional 
shareholders to foster a mutual understanding of objectives. 
In particular, an extensive programme of meetings with 
analysts and institutional shareholders is held following the 
interim and preliminary results announcements. Feedback 
from these meetings is presented to the Board. The 
Chairman and other Non-Executives are available to 
shareholders to discuss strategy and governance.

All Directors encourage the participation of all shareholders, 
including private investors, at the Annual General Meeting 
and as a matter of policy the level of proxy votes lodged on 
each resolution is declared at the meeting and published by 
announcement to the London Stock Exchange and on the 
Group’s website.

The Group’s Annual Report and Accounts is published on 
the Group’s website and can be accessed by shareholders.

Internal controls and risk management
The Board is responsible for the Group’s system of internal 
controls and for reviewing its effectiveness. Such a system 
is designed to mitigate against and manage, rather than 
eliminate, the risk of failure to achieve business objectives 
and can only provide reasonable and not absolute 
assurance against material misstatement or loss.

The Board confirms that there are ongoing processes for 
identifying, evaluating and mitigating the significant risks 
facing the Group. The processes are considered to be 
appropriate given the size and nature of the business.

The Group’s internal financial control and monitoring 
procedures include:

  Clear responsibility for the maintenance of good financial 

controls and the production of accurate and timely 
financial information.

  The control of key financial risks through appropriate 

authorisation levels and senior management oversight.
  Detailed monthly reporting of trading results and financial 

position, including variances against budget.

  Reporting of any non-compliance with internal financial 

controls.

  Review of reports issued by external auditors.

The Audit Committee, on behalf of the Board, reviews reports 
from the external auditor together with management’s 
response. In this matter, it has reviewed the effectiveness of 
the system of internal controls for the period.

30

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31

Audit Committee Report

Nomination Committee Report

Strategic Report

Governance
Governance

Financial Statements
Financial Statements

Committee meetings
The Committee met once during 2018.

The Board has considered diversity in broader terms than 
gender and believes it is also important to reach the correct 
balance of skills, experience, independence and knowledge 
on the Board. All Board appointments will be made on merit 
and with the aim of achieving a correct balance. The Group 
has formal policies in place to promote equality of 
opportunity across the whole organisation, and training is 
provided to assist this.

Committee composition
The Nomination Committee was established in August 2016. 
Mike Reynolds is Chair of the Nomination Committee and the 
other members are Keith Taylor (replacing Barmak Meftah) 
and Steve Flavell.

Committee responsibilities
The primary purpose of the Committee is to lead the 
process for Board appointments and to make 
recommendations to the Board to achieve the optimal 
composition of the Board, having regard to:

  its size and composition;
  the extent to which required skills, experience or 

attributes are represented;

  the need to maintain the highest appropriate standard of 

corporate governance; and

  ensuring that it consists of individuals who are best able 

to discharge the responsibilities of Directors.

It has written terms of reference.

Mike Reynolds
Nico Goulet
Barmak Meftah
Steve Flavell
Simon Healey

Committee meetings

Audit

Remuneration

Nomination

Possible

Attended

Possible

Attended

Possible

Attended

3
3
3
3
3

3
2
2
2
3

3
3
3
3

3
3
2
3

1

1
1

1

–
1

Committee composition
The Audit Committee (‘the Committee’) was established  
in August 2016, although a similar committee did operate 
under Ring2 Communications Limited prior to the 
establishment of the Group as it currently stands.  
Mike Reynolds is Chair of the Audit Committee and the  
other members are Keith Taylor (replacing Barmak Meftah) 
and Nico Goulet. The Board considers the members to  
have relevant and recent financial experience, given their 
biographies as set out on pages 20 and 21.

Committee responsibilities
The Committee is appointed by and responsible to the 
Board. It has written terms of reference. Its main 
responsibilities are:

  Monitoring its satisfaction with the truth and fairness of 

the Group’s financial statements before submission to the 
Board for approval, ensuring their compliance with 
appropriate accounting standards, the law and AIM rules.

  Monitoring and reviewing the effectiveness of the 

Group’s systems of internal control.

  Making recommendations to the Board in relation to the 
appointment and remuneration of the external auditor, 
and reviewing the auditor’s objectivity and 
independence on an ongoing basis.

  Implementing a policy relating to any non-audit services 

performed by the external auditor.

The Committee is authorised by the Board to seek and 
obtain information from any officer or employee of the 
Group and obtain external advice as it deems necessary.

Committee meetings
The Committee aims to meet at least three times per year. 
These meetings are scheduled to coincide with the review 
of the interim statement, the scope and planning of the 
external audit and, finally, the results and observations upon 
completion of the external audit.

Three meetings were held during the year which the 
external auditor and CFO attended. A Co-CEO attended two 
of the three meetings. The Committee also has the 
opportunity to meet with the external auditor without any 
Executive Directors present if it wishes to do so.

The Committee carried out a full review of the year end 
results and of the audit, using as a basis the reports to the 
Committee prepared by the CFO and the external auditor. 
Questions were asked of senior management around any 
significant or unusual transactions where the accounting 
treatment could be open to different interpretations.

The Committee received from the external auditor a report 
of matters arising during the audit which the auditor deemed 
to be of significance. 

Significant matters considered by the Committee in relation 
to the financial statements and areas of judgement routinely 
considered and challenged were as follows:

  Revenue recognition
  Capitalisation of development costs
  Acquisition of the MeetingZone group

The Committee is satisfied that the judgements made by 
management are reasonable and that appropriate 
disclosures in relation to key judgements and estimates 
have been included in the financial statements. In reaching 
this conclusion the Committee has considered reports and 
analysis prepared by management and has also 
constructively challenged assumptions. The Committee has 
also considered reports prepared by the external auditor.

Committee performance
The Committee regularly reviews its own performance and 
has concluded that it is performing as expected.

External auditor
Grant Thornton UK LLP has been the external auditor  
since 2014.

As required, the external auditor provided the Committee 
with information for review about policies and processes  
for maintaining its independence and compliance regarding 
the rotation of audit partners and staff. The Committee 
considered all relationships between the external auditor 
and the Group and was satisfied that they did not 
compromise the auditor’s judgement or independence, 
particularly around the provision of non-audit services.

Management reviewed the effectiveness of the external 
audit process and were satisfied with the external auditor’s 
knowledge of the business and that the scope of the audit 
was appropriate and the audit process effective.

Following these processes, the Committee recommended 
to the Board that Grant Thornton UK LLP be proposed for 
re-election at the AGM.

Internal audit function
Given the size and nature of the Group, the Board did not 
consider it necessary to have an internal audit function 
during the year, though this need will be reviewed regularly.

32

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33

Remuneration Committee and Remuneration Report

Strategic Report

Governance

Financial Statements

The Remuneration Committee
The Remuneration Committee was established in  
August 2016. 

The Committee’s primary purpose is to assist the Board in 
determining the Company’s remuneration policies and,  
in so doing, agree the framework for Executive Directors’ 
remuneration with the Board. It has written terms of 
reference.

The Committee met three times during the year, with other 
Board members in attendance as appropriate.

Non-Executive Directors
Remuneration of Non-Executive Directors is negotiated by 
the Executive Directors and agreed by the Board. Non-
Executive Directors are not permitted to participate in 
pensions, annual bonuses or employee benefits. They are 
entitled to participate in share option agreements relating to 
the Company’s shares. Each of the Non-Executive Directors 
has a letter of appointment stating his or her annual fee and 
that their appointment is initially for a period of three years, 
renewable for a further period of three years. Their 
appointment may be terminated with three months’ written 
notice at any time.

Remuneration Committee report
As an AIM-listed company, LoopUp Group plc is not required 
to comply with Schedule 8 to the Large and Medium-sized 
Companies and Groups (Accounts and Reports) Regulations 
2008. The content of this report is unaudited unless stated 
otherwise.

Directors’ remuneration
The normal remuneration arrangements for Executive 
Directors consist of basic salary, annual performance-
related bonuses and participation in share options schemes. 
In addition, they receive private healthcare benefits, and UK 
Executives participate in a company pension scheme.

Membership of the Remuneration Committee
At the beginning the year, the Remuneration Committee 
comprised two Non-Executive Directors (Mike Reynolds  
as Chair and Barmak Meftah) and one Executive Director 
(Steve Flavell). In July 2018, Steve Flavell was replaced  
on the Committee by Nico Goulet, to increase the 
independence of the Committee. In 2019, Barmak Meftah 
was replaced on the Committee by Keith Taylor.

The Remuneration Committee reviews the performance of 
the Executive Directors and makes recommendations to the 
Board on matters relating to remuneration, terms of service, 
granting of share options and other equity incentives.

Directors’ remuneration policy
The objectives of the remuneration policy are to ensure that 
the overall remuneration of Executive Directors is aligned 
with the performance of the Group and preserves an 
appropriate balance of income and shareholder value.

Annual bonuses
The 2017 and 2018 annual bonus plans comprised a target 
bonus of 50% of salary for Steve Flavell and Michael Hughes 
and 25% of salary for Simon Healey. Executive Directors  
are rewarded based on the performance of the Group 
versus predefined targets as well as the achievement of 
personal objectives.

Based on the 2018 performance targets set during the 2018 
budgeting process and during the subsequent acquisition  
of MeetingZone (during which targets were re-established), 
the Group exceeded the performance target set for EBITDA, 
and achieved revenue and gross margin performance  
very close to target. As a result of this performance, the 
Remuneration Committee resolved to pay bonuses 
equivalent to 71.5% of the target amounts above.

Similar bonus principles will be adopted for future years. 
Performance targets around revenue, gross margin and 
EBITDA have been set by the Board. Meeting these targets 
and achieving personal objectives will result in payouts 
percentages in line with those outlined above. Payouts can 
exceed these amounts should performance exceed these 
targets, and are capped.

Total Directors’ Remuneration (audited)
The table below sets out the total remuneration payable to the Directors:

Audited

Executive
Steve Flavell
Michael Hughes
Simon Healey
Non-Executive
Lady Barbara Judge
Mike Reynolds
Nico Goulet
Barmak Meftah

Salary and 
fees
£000 

Annual 
bonus
£000

Other 
bonuses(i)
£000

Healthcare 
and pension
£000

218
243
133

50
22
–
22

82
94
25

–
–
–
–

30
32
20

–
–
–
–

12
6
6

–
–
–
–

2018 
total
£000

342
375
184

50
22
–
22

2017 
total
£000

305
355
154

50
23
–
6

(i)  Bonuses awarded in relation to the successful fundraise and acquisition of MeetingZone, and included within non-recurring transaction costs in the Statement of 

Comprehensive Income

Shares held by Directors
The beneficial interests of the Directors in the share capital of the Company at 31 December 2018 and 2017 were as follows:

Executive:
Steve Flavell
Michael Hughes
Simon Healey
Non-Executive:
Lady Barbara Judge
Mike Reynolds
Nico Goulet (as Managing Partner of shareholder, 
Adara Ventures SICAR)
Barmak Meftah

31 December 2018

31 December 2017

Number of shares

% of issued 
ordinary 
share capital

Number of shares

% of issued 
ordinary 
share capital

2,527,294
2,457,294
20,000

42,754
–

4.6%
4.5%
0.0%

0.1%
–

2,527,294
2,457,294
–

33,754
–

6.0%
5.8%
–

0.1%
–

6,964,548
43,750

12.6%
0.1%

6,964,548
43,750

16.6%
0.1%

34

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35

Remuneration Committee and Remuneration Report continued

Directors’ Report

For the year ended 31 December 2018

Strategic Report

Governance
Governance

Financial Statements
Financial Statements

Directors’ share options
Aggregate emoluments disclosed below do not include any amounts for the value of options to acquire ordinary shares in 
the Company granted to or held by the Directors. Details of options for Directors who served during the year are as follows:

Executive:
Steve Flavell
Michael Hughes

Simon Healey

Non-Executive:
Lady Barbara Judge
Mike Reynolds

Nico Goulet
Barmak Meftah

Number of 
options at 
31 December 
2018

120,000
880,000
120,000
70,000
60,000

–
75,000
75,000
–
–

Exercise 
price

£4.40
£0.75
£4.40
£0.50
£4.40

–
£0.128
£0.75
–
–

During the year, the following options were exercised by Directors:

  Simon Healey exercised 30,000 options at an exercise price of £0.50, selling 10,000 of these shares.
  Barmak Meftah exercised 31,250 options at an exercise price of £0.128 and 75,000 options at an exercise price of £0.75, 

selling these shares upon receipt.

The options in the table above with an exercise price of £4.40 were issued during 2018. There were no grants to Directors in 
2017.

By order of the Board

Mike Reynolds
Chairman of the Remuneration Committee
24 May 2019

The Directors present their report and the audited financial 
statements for the year ended 31 December 2018.

Principal activity
The principal activity of the Group is the provision of  
a ‘software-as-a-service’ (SaaS) platform for remote  
business meetings.

Business review and future developments
A review of the Group’s operations and future developments 
is covered in the Strategic Report section of the Annual 
Report and Accounts on pages 2 to 19. This report includes 
sections on strategy and markets and considers key risks 
and key performance indicators.

Details of the Group’s financial results are set out in the 
consolidated statement of comprehensive income, other 
statements and related notes on pages 47 to 83.

Corporate status
LoopUp Group plc (the ‘Company’ or ‘Group’) is a public 
limited company domiciled in the United Kingdom and was 
incorporated in England and Wales with company number 
09980752 on 1 February 2016. The company has its 
registered office at 1st Floor, 78 Kingsland Road, London  
E2 8DP. The principal places of business of the Group are  
its offices in London and San Francisco, and it also operates 
a number of other offices in the United States, as well as 
Germany, Sweden, Australia, Hong Kong and Barbados.

Directors
The current members of the Group’s Board and Committees 
are set out on pages 20 and 21. In addition, Barmak Meftah 
was a Director of the Group throughout 2018. He resigned 
as a Director on 29 March 2019. Keith Taylor was appointed 
to the Board on 15 April 2019. One-third of the Directors are 
required to retire at the Annual General Meeting and can 
offer themselves for re-election.

The Company has agreed to indemnify the Directors against 
third party claims which may be brought against them and 
has put in place a Directors’ and officers’ insurance policy.

Shares, dividends and significant shareholders
The middle market price of the Company’s shares on  
31 December 2018 was 290.0 pence and the range during 
the year was 281.5 pence to 498.0 pence with an average 
price of 400.6 pence.

The Directors do not recommend the payment of a dividend 
(2017: £nil).

The Company is informed that, at 14 May 2019, individual registered shareholdings of more than 3% of the Company’s issued 
share capital were as follows:

Adara Ventures SICAR
Andrew Scott(1)
Canaccord Genuity Group Inc
Baillie Gifford & Co
Herald Investment Management
Steve Flavell
Michael Hughes
Jupiter Asset Management
Standard Life Aberdeen
NFU Mutual Investment Managers

1.  This includes shares registered in the name of his wife, Rhonda Scott and SFT Capital Limited

Number of 
shares

% of issued 
ordinary 
share capital

6,964,548
6,000,002
4,785,884
2,889,429
2,550,000
2,527,294
2,457,294
2,250,000
1,707,258
1,697,578

12.6%
10.9%
8.7%
5.2%
4.6%
4.6%
4.4%
4.1%
3.1%
3.1%

36

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37

 
Directors’ Report continued

Directors’ Responsibilities Statement

Strategic Report

Governance
Governance

Financial Statements
Financial Statements

Supplier payment policy and practice
The Group does not operate a standard code in respect of 
payments to suppliers. The Group agrees terms of payment 
with each supplier at the start of business and makes 
payments in accordance with these terms.

The number of creditor days outstanding at 31 December 2018 
was 45 days (2017: 56 days).

Statement as to disclosure of information to the auditor
The Directors who were in office on the date of the approval 
of these financial statements have confirmed that, so far  
as they are aware, there is no relevant audit information  
of which the auditor is unaware. Each of the Directors  
have confirmed that they have taken all of the steps that 
they ought to have taken as Directors in order to make 
themselves aware of any relevant audit information and to 
establish that it has been communicated to the auditor.

Auditor
Grant Thornton UK LLP have indicated their willingness to 
continue in office.

By order of the Board

Lady Barbara Judge
Chairman
24 May 2019

Going concern
After making enquiries, the Directors have confidence  
that the Group has adequate resources to continue in 
operational existence for the foreseeable future. For this 
reason they continue to adopt the going concern basis  
in preparing the Annual Report and Accounts. This is 
described in more detail in note 1.03.

Research and development
Details of the Group’s policy for the recognition of 
expenditure on research and development of its core 
platforms are set out in note 3 of the consolidated  
financial statements.

Risk management objectives and policies
Details of the Group’s financial risk management and 
policies are set out in note 19 of the consolidated financial 
statements. The key non-financial risks faced by the Group 
are set out in the Strategic Report on pages 18 and 19.

Related party transactions
Details of the Group’s transactions and balances with  
related parties are set out in note 21 of the consolidated 
financial statements.

Employee involvement
It is the Group’s policy to involve employees in its progress, 
development and performance. This has been communicated 
through both formal and informal meetings at all levels 
throughout the Group. During such meetings, employees are 
encouraged to provide a free flow of information and ideas.

Applications for employment by disabled persons are fully 
considered, bearing in mind the respective aptitudes and 
abilities of the applicants concerned. The Group is a 
committed equal opportunities employer and has engaged 
employees with broad backgrounds and skills.

It is the policy of the Group that the training, career 
development and promotion of a disabled person should,  
as far as possible, be identical to that of a person who  
does not have a disability. In the event of members of staff 
becoming disabled, every effort is made to ensure that their 
employment within the Group continues.

Political and charitable donations
The Group does not make political donations. Charitable 
donations of £10,000 were made during the year  
(2017: £1,000).

The Directors are responsible for preparing the Strategic 
Report and Directors’ Report and the financial statements in 
accordance with applicable law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law, the 
Directors have prepared the financial statements in 
accordance with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union. Under Company 
law, the Directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view of 
the state of affairs and profit or loss of the Company and 
Group for that period. In preparing these financial 
statements, the Directors are required to:

  select suitable accounting policies and then apply them 

consistently;

  make judgements and accounting estimates that are 

reasonable and prudent;

  state whether applicable IFRSs have been followed, 
subject to any material departures disclosed and 
explained in the financial statements;

  prepare the financial statements on the going concern 
basis, unless it is inappropriate to presume that the 
Company will continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Company’s transactions, and disclose with reasonable 
accuracy at any time the financial position of the Company 
and enable them to ensure that the financial statements 
comply with the Companies Act 2006. They are also 
responsible for safeguarding the assets of the Company and 
hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information on the 
Group’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

38

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LoopUp Group plc | Annual Report & Accounts 2018

39

Independent Auditors’ Report  
to the members of LoopUp Group plc

Strategic Report

Governance

Financial Statements

Opinion
Our opinion on the financial statements is unmodified
We have audited the financial statements of LoopUp Group PLC (the ‘parent company’) and its subsidiaries (the ‘group’) for 
the year ended 31 December 2018 which comprise the Consolidated Statement of Comprehensive Income, the Consolidated 
Statement of Financial Position, the Company Statement of Financial Position, the Consolidated Statement of Changes in 
Equity, the Company Statement of Changes in Equity, the Consolidated Statement of Cash Flows, the Company Statement of 
Cash Flows and notes to the financial statements, including a summary of significant accounting policies. The financial 
reporting framework that has been applied in the preparation of the group financial statements is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards the parent company 
financial statements, as applied in accordance with the provisions of the Companies Act 2006.

In our opinion:

  the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at  

31 December 2018 and of the group’s profit for the period then ended;

  the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

  the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the 

European Union and as applied in accordance with the provisions of the Companies Act 2006; and

  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the ‘Auditor’s responsibilities for the audit of the financial 
statements’ section of our report. We are independent of the group and the parent company in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as 
applied to listed entities, and we have fulfiled our other ethical responsibilities in accordance with these requirements. 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you 
where:

  the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not 

appropriate; or

  the Directors have not disclosed in the financial statements any identified material uncertainties that may cast significant 
doubt about the group’s or the parent company’s ability to continue to adopt the going concern basis of accounting for a 
period of at least twelve months from the date when the financial statements are authorised for issue.

Overview of our audit approach

  Overall materiality: £510,000, which represents 1.5% of the preliminary estimate of the  

group’s total revenue. 

  Key audit matters identified were revenue recognition, capitalisation of development costs 

and the acquisition accounting of MeetingZone group. 

  We performed a full scope audit of the financial information of 8 key components out of the  
17 components within the group. These accounted for 88% of the Group’s revenue and 101% 
of the Group’s Adjusted Earnings Before Interest Tax Depreciation and Amortisation (EBITDA) 
(with the remaining 9 components contributing a 1% EBITDA loss for the financial year).

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified. These matters included those that had the greatest effect on: the overall audit strategy, the 
allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the 
context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a 
separate opinion on these matters.

We did not identify any Key Audit Matters relating to the audit of the financial statements of the parent company.

Key Audit Matter – Group

How the matter was addressed in the audit – Group

Revenue recognition 

Our audit work included, but was not restricted to: 

The group has reported revenues of £34.2m 
(2017: £17.5m)

The Group has a high volume of revenue 
transactions and this is the first year of 
adoption of IFRS 15 “Revenue from Contracts 
with Customers”. We therefore identified 
occurrence of revenue as a significant risk, 
which was one of the most significant 
assessed risks of material misstatement.

  An assessment of the methodology and the internal control environment 
relating to revenue recognition. This involved assessing the design and 
implementation of relevant controls in the revenue business cycle relevant 
to the audit as well as testing the operating effectiveness of these relevant 
controls. We tested the operating effectiveness of relevant controls through 
inquiry, observation and inspection.

  We compared management’s assessment of the IFRS 15 “Revenue from 
Contracts with Customers” transition against the requirements of the 
standard. We have obtained a sample of contracts to corroborate the terms 
and conditions noted in the analysis.

  we performed substantive testing on a sample of revenue transactions 
throughout the year across each of the significant revenue streams to 
evaluate whether revenue has been recognised in accordance with  
contract terms.

  for a sample of conference revenue, agreeing the seconds billed to the call 

detail records and the rates back to customer signed contracts.

  for a sample of hardware revenue, professional services revenue and 

licence revenue, we tested whether revenue was recognised in the correct 
period by checking evidence that verifies when the service was delivered or 
product was sold; 

  performing analytical procedures on revenue based on comparisons with 

prior year and focusing on trends such as seasonality, gross profit 
percentage, and rates per minute across the group. 

  considering the appropriateness of the revenue recognition policy adopted 

and confirming that revenue has been treated in accordance with the 
adopted policy.

The group’s accounting policy on revenue recognition is shown in note 2.09 to 
the financial statements and related disclosures are included in note 6.

Key observations
Our testing did not identify any material misstatements in relation to the 
occurrence of revenue.

40

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LoopUp Group plc | Annual Report & Accounts 2018

41

Independent Auditors’ Report continued

Strategic Report

Governance

Financial Statements

Key Audit Matter – Group

How the matter was addressed in the audit – Group

Capitalisation of development costs 
The group capitalises development costs 
within Intangible Assets. The amount 
capitalised in the year amounted to £4.3m 
(2017: £3.8m).

Our audit work included, but was not restricted to:

  An assessment of the projects under development based on the analysis of 

papers prepared by management, discussions with management and 
comparing the changes in the LoopUp software platform in the current year 
to the prior year. 

The capitalisation of development costs 
under IAS 38 involves judgement and 
therefore there is a risk that a material error 
could occur if items have been incorrectly 
capitalised. 

We therefore identified capitalisation of 
development costs as a significant risk, 
which was one of the most significant 
assessed risks of material misstatement.

  Confirming that costs were capitalised in accordance with IAS 38 ‘Intangible 
Assets’, in particular that the development met the technical and commercial 
feasibility criteria. 

  Testing on a sample basis, relevant capitalised payroll costs to payroll records. 

The group’s accounting policy on intangible assets is shown in note 2.03 to the 
financial statements and related disclosures are included in note 14. 

Key observations
Our testing did not identify any material misstatements in the capitalisation of 
development costs during the year.

Acquisition of MeetingZone group 
LoopUp Group acquired the MeetingZone 
Group (headed by Warwick Holdco Limited) 
on 4 June 2018. The acquisition was 
accounted for as a business combination. 

Our audit work included, but was not restricted to:

  obtaining management’s workings in respect of the acquisition and vouched 

amounts to supporting documentation such as the Sale and Purchase 
Agreement between Warwick Holdco Limited and LoopUp Group PLC.

As a result of this acquisition, the Group 
recorded intangible assets and goodwill of 
£31.2m and £31.0m respectively as stated in 
Note 14.

  auditing the opening balance sheet on acquisition, for example but not 
limited to, testing a representative sample for cash after date on trade 
receivables, post year end payments on creditors and recalculated the 
deferred income. 

Management has made key judgements in 
determining the allocation of the purchase 
price to the assets and liabilities acquired, 
and has used an external expert as part of 
the purchase price allocation exercise.

We therefore identified the acquisition of 
MeetingZone group as a significant risk, 
including the valuation and allocation of the 
purchase price to the assets and liabilities 
acquired, which was one of the most 
significant assessed risks of material 
misstatement.

  determining whether separately identifiable intangibles have been identified 

and recognised separately to goodwill, and considering indicators of 
potential impairments identified.

  evaluating the work of management’s experts in respect of purchase price 

allocation using our internal specialists.

The group’s accounting policy on accounting on business combinations is 
shown in note 2.01 to the financial statements and related disclosures are 
included in note 14. 

Key observations
Our testing did not identify any material misstatements in the accounting for the 
acquisition of MeetingZone group.

Our application of materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality in determining the 
nature, timing and extent of our audit work and in evaluating the results of that work. 

Materiality was determined as follows:

Materiality measure

Group

Parent

Financial statements as a whole

Performance materiality used to drive 
the extent of our testing

Specific materiality

We determined materiality for the audit 
of the group financial statements as a 
whole to be £510,000 which is 1.5%  
of the preliminary estimate of total 
revenue. This benchmark is considered 
the most appropriate because this is 
used by readers of the group’s 
financials to judge the performance  
of the group and is a key performance 
indicator for management. 

We determined materiality for the audit 
of the group financial statements to be 
£201,000, based on the total assets of 
the parent, but limited by component 
materiality.

This benchmark is considered the most 
appropriate as the company is a 
holding company with no trade 
occurring within the parent entity.

Materiality for the current year is higher 
than the level that we determined for 
the year ended 31 December 2017 to 
reflect the growth of the group 
compared to the prior year.

Materiality for the current year is higher 
than the level that we determined for 
the year ended 31 December 2017 
based on the increased level of total 
assets.

70% of financial statement materiality.

70% of financial statement materiality.

We also determine a lower level of 
specific materiality for certain areas 
such as Directors remuneration and 
related party transactions.

We also determine a lower level of 
specific materiality for certain areas 
such as Directors remuneration and 
related party transactions.

Communication of misstatements to 
the audit committee

£25,500 and misstatements below that 
threshold that, in our view, warrant 
reporting on qualitative grounds.

£10,000 and misstatements below that 
threshold that, in our view, warrant 
reporting on qualitative grounds.

42

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LoopUp Group plc | Annual Report & Accounts 2018

43

Independent Auditors’ Report continued

Strategic Report

Governance

Financial Statements

The graph below illustrates how performance materiality interacts with our overall materiality and the tolerance for potential 
uncorrected misstatements.

Overall materiality – Group

Overall materiality – Parent

30%

30%

  Performance materiality

   Tolerance for potential uncorrected  
misstatements

70%

70%

An overview of the scope of our audit
Our audit approach was a risk-based approach founded on a thorough understanding of the group’s business, its 
environment and risk profile and in particular included:

  Evaluation by the group audit team of identified components to assess the significance of that component and to 

determine the planned audit response based on a measure of materiality. 

  We performed a full scope audit of the financial information of eight key components and for the remaining nine 

components, we have performed targeted procedures on 3 components in relation to revenue recognition and analytical 
procedures on 6 components as appropriate to respond to the risk of material misstatements. 

  The eight reporting components where we performed full audit procedures, these accounted for 88% of the Group’s 

revenue and 101% of the Group’s EBITDA, with the remaining group components reporting an EBITDA loss for the financial 
year. This includes all UK components as well as the US component LoopUp LLC. 

  We have obtained an understanding of the entity-level controls of the Group which assisted us in identifying and 

assessing risks of material misstatement due to fraud or error, as well as assisting us in determining the most appropriate 
audit strategy.

  We evaluated the design, implementation and operating effectiveness of processes and controls over the key financial 

reporting systems identified as part of our risk assessment and addressed critical accounting matters. We then undertook 
substantive testing on significant transactions and material account balances.

  All accounting records and the finance team are located at head office and our work was conducted there accordingly.

Revenue recognition

1%

12%

87%

Capitalisation of 
development costs

Acquisition of  
Meeting Zone group

100%

100%

   Full scope

  Targeted procedures

  Analytical procedures

  Scoped out

Other information
The Directors are responsible for the other information. The other information comprises the information included in the 
Annual Report & Accounts, other than the financial statements and our auditor’s report thereon. Our opinion on the financial 
statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not 
express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in 
the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there is a material misstatement in the financial statements or a 
material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material 
misstatement of this other information, we are required to report that fact. 

We have nothing to report in this regard.
Our opinion on other matters prescribed by the Companies Act 2006 is unmodified

In our opinion, based on the work undertaken in the course of the audit:

  the information given in the strategic report and the Directors’ report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and

  the strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report under the Companies Act 2006
In the light of the knowledge and understanding of the group and the parent company and its environment obtained in the 
course of the audit, we have not identified material misstatements in the strategic report or the Directors’ report. 

44

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LoopUp Group plc | Annual Report & Accounts 2018

45

Independent Auditors’ Report continued

Consolidated Statement of Comprehensive Income
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion:

  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or

  the parent company financial statements are not in agreement with the accounting records and returns; or

  certain disclosures of Directors’ remuneration specified by law are not made; or

  we have not received all the information and explanations we require for our audit. 

Responsibilities of Directors for the financial statements
As explained more fully in the Directors’ responsibilities statement set out on page 39, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control 
as the Directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the group’s and the parent company’s 
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the Directors either intend to liquidate the group or the parent company or to cease 
operations,  
or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually 
or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of 
these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are 
required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed.

Jeremy Read
Senior Statutory Auditor
for and on behalf of Grant Thornton UK LLP
Statutory Auditor, Chartered Accountant
Milton Keynes

Revenue
Cost of sales

Gross profit
Adjusted operating expenses(i)

Adjusted EBITDA(ii)
Depreciation
Amortisation of development costs
Impairment of development costs

Adjusted operating profit(iii)
Non-recurring transaction costs
Exceptional reorganisation costs
Amortisation of acquired intangibles
Share-based payment charges

Operating profit
Finance costs

Profit before income tax
Income tax

Profit for the year

Currency translation gain/(loss)

Total comprehensive income for the year attributable to the equity holders of the parent

Earnings per share (pence):
Basic
Diluted

Note

6

7

7
7
7

7
7
7
20.06

10

11

12

2018
£000

34,213
(10,314)

23,899
(16,246)

7,653
(546)
(2,558)
–

4,549
(994)
(1,223)
(1,289)
(191)

852
(467)

385
857

1,242

48

1,290

2.5
2.4

2017
£000

17,465
(4,076)

13,389
(9,926)

3,463
(291)
(2,140)
(300)

732
–
–
–
–

732
(3)

729
1,260

1,989

(175)

1,814

4.8
4.4

(i)  Total administrative expenses excluding depreciation, amortisation and impairment of development costs and acquired intangibles, non-recurring transaction costs, 

exceptional reorganisation costs and share-based payments charges.

(ii)  Adjusted EBITDA is operating profit stated before depreciation, amortisation and impairment of development costs and acquired intangibles, non-recurring transaction 

costs, exceptional reorganisation costs and share-based payments charges.

(iii)  Before amortisation of other intangible assets, non-recurring transaction costs, exceptional reorganisation costs and share-based payments charges.

46

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LoopUp Group plc | Annual Report & Accounts 2018

47

Consolidated Statement of Financial Position
As at 31 December 2018

Company Statement of Financial Position
As at 31 December 2018

Strategic Report

Governance

Financial Statements

Assets
Property, plant and equipment
Development costs
Other intangible assets
Goodwill

Total non-current assets

Trade and other receivables
Cash and cash equivalents
Current tax

Total current assets

Total assets

Liabilities
Trade and other payables
Accruals and deferred income
Borrowings

Total current liabilities

Net current assets

Non-current liabilities
Borrowings
Deferred tax liability

Total non-current liabilities

Total liabilities

Net assets

Equity
Share capital
Share premium
Other reserve
Foreign currency translation reserve
Retained loss

Shareholders’ funds attributable to equity owners of parent

Note

2018 
£000

2017
£000

13
14
14
14

15
16
15

17
17
18

18
26

20
20

2,168
7,880
31,866
30,950

72,864

9,326
5,581
1,153

16,060

88,924

(4,487)
(2,709)
(1,700)

(8,896)

7,164

(14,450)
(5,709)

(20,159)

466
6,142
–
–

6,608

3,348
2,902
904

7,154

13,762

(2,118)
(1,189)
–

(3,307)

3,847

–
–

–

(29,055)

(3,307)

59,869

10,455

276
60,504
12,691
(1,935)
(11,667)

210
12,637
12,691
(1,983)
(13,100)

59,869

10,455

The financial statements were approved by the Board of Directors and authorised for issue on 24 May 2019. They were 
signed on its behalf by:

Steve Flavell
Director

The notes on pages 54 to 83 form part of these financial statements.

Company number 09980752

Assets
Investments

Total non-current assets

Trade and other receivables

Total current assets

Total assets

Net assets

Equity
Share capital
Share premium
Retained profit

Shareholders’ funds attributable to equity owners of parent

Note

22

2018 
£000

139

139

15

60,641

60,641

60,780

60,780

276
60,504
–

60,780

20
20

2017 
£000

139

139

12,708

12,708

12,847

12,847

210
12,637
–

12,847

The financial statements were approved by the Board of Directors and authorised for issue on 24 May 2019. They were 
signed on its behalf by:

Steve Flavell
Director

The notes on pages 54 to 83 form part of these financial statements.

The Company recorded no profit or loss in the period since incorporation on 1 February 2016.

Company number 09980752

48

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49

Consolidated Statement of Changes in Equity
For the year ended 31 December 2018

Company Statement of Changes in Equity
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

As at 1 January 2017
Profit for the year
Other comprehensive loss

Total comprehensive profit for the year

Transactions with owners of parent  

in their capacity as owners:

Share issues

As at 31 December 2017

As at 1 January 2018

Profit for the year
Other comprehensive income

Total comprehensive profit for the year

Transactions with owners of parent in 

their capacity as owners:
Equity share-based payment 

compensation

Share issues

Foreign 
currency 
translation 
reserve
£000

(1,808)
–
(175)

Other  
reserve
£000

12,691
–
–

Retained  
loss
£000

(15,089)
1,989
–

(175)

1,989

Shareholders’ 
funds/deficit 
attributable
to equity
owners of 
parent
£000

7,706
1,989
(175)

1,814

Share  
capital
£000

204
–
–

–

6

Share 
premium
£000

11,708
–
–

–

929

Note

20

–

–

–

–

935

210

12,637

12,691

(1,983)

(13,100)

10,455

210

12,637

12,691

(1,983)

(13,100)

10,455

–
–

–

–
–

–

20

66

47,867

–
–

–

–

–
48

48

–

1,242
–

1,242

1,242
48

1,290

191
–

191
47,933

59,869

As at 31 December 2018

276

60,504

12,691

(1,935)

(11,667)

The notes on pages 54 to 83 form part of these financial statements.

As at 1 January 2017

Result for the year

Total comprehensive result for the year

Transactions with owners of parent in their capacity as owners:
Share issue net of transaction costs

20

As at 31 December 2017

As at 1 January 2018

Result for the year

Total comprehensive result for the year

Transactions with owners of parent in their capacity as owners:
Share issues net of transaction costs

As at 31 December 2018

The notes on pages 54 to 83 form part of these financial statements.

Note

Share  
capital
£000

Share
premium
£000

204

11,708

–

–

6

–

–

929

210

12,637

210

12,637

–

–

–

–

20

66

47,867

276

60,504

Shareholders’ 
funds 
attributable
to equity
owners of 
parent
£000

11,912

–

–

935

12,847

12,847

–

–

47,933

60,780

Retained  
profit
£000

–

–

–

–

–

–

–

–

–

–

50

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51

Consolidated Statement of Cash Flows
For the year ended 31 December 2018

Company Statement of Cash Flows
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

Operating activities
Profit before income tax
Non-cash adjustments
Depreciation and amortisation
Impairment of intangible fixed assets
Share based payments charge
Interest payable
Working capital adjustments
Increase in trade and other receivables
Increase/(decrease) in trade and other payables
Tax received

Net cash from operating activities

Cash flows from investing activities
Purchase of property, plant and equipment
Addition of intangible assets
Payment for acquisition of subsidiary, net of cash acquired

Net cash used in investing activities

Cash flows from financing activities
Proceeds of borrowings
Proceeds from share issue net of issue costs
Repayment of loans
Interest and finance fees paid

Net cash from financing activities

Net change in cash and cash equivalents
Cash and cash equivalents, beginning of year
Exchange differences on cash and cash equivalents

Cash and cash equivalents, end of year

The notes on pages 54 to 83 form part of these financial statements.

Note

2018 
£000

2017 
£000

7
7

385

729

4,393
–
191
467

(651)
(359)
836

2,430
300
–
–

(547)
183
858

5,262

3,953

13.01
14.01

25

25

16

(354)
(4,296)
(61,579)

(66,229)

17,000
47,933
(850)
(467)

63,616

2,649
2,902
30

5,581

(331)
(3,760)
–

(4,091)

–
935
(306)
–

629

491
2,547
(136)

2,902

Operating activities
Profit before income tax
Working capital adjustments
Increase in debtors

Net cash used by operations

Net cash from financing activities
Proceeds from share issue net of issue costs

Net cash generated by financing activities

Net change in cash and cash equivalents
Cash and cash equivalents, beginning of year

Cash and cash equivalents, end of year

The notes on pages 54 to 83 form part of these financial statements.

2018
£000

–

(48,867)

(48,867)

48,867

48,867

–
–

–

2017
£000

–

(935)

(935)

935

935

–
–

–

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Notes to the Financial Statements
As at 31 December 2018

Strategic Report

Governance

Financial Statements

1. Business description and basis of preparation
1.01 Business description
The principal activity of the Group is the provision of a software-as-a-service (SaaS) solution for remote business meetings.

2. Summary of significant accounting policies
The principal accounting policies adopted are set out below:

LoopUp Group plc (‘the Group’) is a limited liability company incorporated and domiciled in England and Wales, with 
company number 09980752. Its registered office is 78 Kingsland Road, London E2 8DP.

1.02 Basis of preparation
The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting 
Standards (IFRSs) and International Accounting Standards (IASs) as adopted by the EU together with the International 
Financial Reporting Standards Interpretations Committee interpretations issued by the International Accounting Standards 
Boards (IASB) that are currently effective or early adopted (collectively IFRS) and in accordance with those parts of the 
Companies Act 2006 that are relevant to those companies that report in accordance with IFRSs.

The preparation of financial information requires the Directors to exercise judgements in the process of applying 
accounting policies.

Financial information is presented in Pounds Sterling (£) and, unless otherwise stated, amounts are expressed in thousands 
(£000), with rounding accordingly.

Under section 408 of the Companies Act 2006, the Company is exempt from the requirement to present its own statement 
of comprehensive income. The result for the year dealt with in the financial statements of the Company was £nil (2018: £nil).

The accounting policies used have been consistently applied throughout all periods presented in the financial statements.

1.03 Going concern
As part of their going concern review, the Directors have followed the guidelines published by the Financial Reporting 
Council entitled ‘Guidance on the Going Concern basis of Accounting and Reporting on Solvency and Liquidity Risks’, 
published in April 2016.

At the balance sheet date, the Group had cash of £5.6m and net assets of £59.9m.

At the balance sheet date, the Group had total outstanding borrowing facilities of £16.2m. These facilities were issued with 
debt covenants which are measured on a quarterly basis. Management have reviewed forecasted cash flows and revenues 
for at least the next 12 months following the date of these financial statements and there is no indication that there will be any 
breach of these covenants in this period.

The Directors have prepared a detailed budget and forecasts of the Group’s expected performance over a period covering 
at least the next 12 months from the date of these financial statements. These forecasts model the realisation of the current 
sales pipeline and also cover a number of scenarios and sensitivities in order for the Board to satisfy itself that the Group has 
sufficient cash resources to continue to trade successfully during this period.

As a consequence, the Directors have a reasonable expectation that the Group can continue to operate and to meet its 
commitments and discharge its liabilities in the normal course of business for a period not less than 12 months from the date 
of these financial statements. Accordingly, they continue to adopt the going concern basis in preparing these Group 
financial statements.

1.04 Chief operating decision-maker
The Board of Directors acting together are considered the chief operating decision-maker.

2.01 Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the 
Company (‘the Subsidiaries’) made up to the accounting reference date each year. Subsidiaries are all entities over which the 
Group has the power to control the financial and operating policies. Control is achieved when the Group has power over an 
entity in which it has invested (‘the Investee’); is exposed, or has rights, to variable returns from its involvement with the 
Investee; and has the ability to use its power to affect its returns.

The Group reassesses whether or not it controls an Investee if facts and circumstances indicate that there are changes to 
one or more of the three elements of control listed above. Consolidation of a subsidiary begins when the Group obtains 
control over the subsidiary and ceases when the Group losses control of the subsidiary. Specifically, the results of 
subsidiaries acquired or disposed of during the year are included in the consolidated statement of comprehensive income 
from the date the Group gains control until the date when the Group ceases to control the subsidiary.

Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into 
line with the Group’s accounting policies.

All intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions between the members 
of the Group are eliminated on consolidation.

The consolidated financial statements incorporate the financial statements of the Company and all Group undertakings.

Intragroup transactions, dividends and balances are eliminated, as are unrealised gains and losses on 
intragroup transactions.

2.02 Currencies
(a) Functional and presentational currency
Items included in the consolidated financial statements are measured using the currency of the primary economic 
environment in which the Parent Company operates (‘the functional currency’) which is UK Sterling (£). The consolidated 
financial statements are presented in UK Sterling, as described in note 1.02 (‘the presentational currency’).

(b) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of 
the transactions or at an average rate for a period if the rates do not fluctuate significantly. Foreign exchange gains and 
losses resulting from the settlement of such transactions and from the translation at period-end exchange rates of monetary 
assets and liabilities denominated in foreign currencies are recognised in the statement of comprehensive income.  
Non-monetary items that are measured in terms of historical cost in a foreign currency are not retranslated.

(c) Group companies that have a functional currency other than the presentational currency of the Group
The results and financial position of all Group companies that have a functional currency different from the presentational 
currency of the Group are translated into the presentational currency as follows:
•  assets and liabilities for each balance sheet presented are translated at the closing rate at the balance sheet date;
• 
•  all resulting exchange differences are recognised in other comprehensive income as a separate component of equity.

income and expenses for each income statement are translated at average exchange rates; and

On consolidation, exchange differences arising from the translation of the net investment in foreign operations are 
recognised in other comprehensive income. When a foreign operation is partially disposed of or sold, exchange differences 
that were previously recognised in other comprehensive income are reclassified to the income statement as part of the gain 
or loss on sale.

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Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

2. Summary of significant accounting policies continued
2.03 Development costs
Expenditure on research activities is recognised as an expense in the period in which it is incurred.

Development costs are capitalised when the related projects meet the recognition criteria of an internally generated 
intangible asset, the key criteria being as follows:

(a) technical feasibility of the completed intangible asset has been established;
(b) it can be demonstrated that the asset will generate probable future economic benefits;
(c) adequate technical, financial and other resources are available to complete the development;
(d) the expenditure attributable to the intangible asset can be reliably measured; and
(e) management has the ability and intention to use or sell the asset.

These projects are designed to bring new capabilities into the LoopUp product. Salaries associated with development time 
and directly attributable overheads are capitalised within intangible assets.

Development costs recognised as assets are amortised on a straight-line basis over their expected useful life. Development 
expenditure is only amortised over the period the Group is expected to benefit and is subject to annual impairment testing. 
The estimated useful life and amortisation method are reviewed at the end of each reporting period, with the effect of any 
changes in estimate being accounted for on a prospective basis.

2.04 Goodwill
Goodwill arising on business combinations represents the difference between the consideration for a business acquisition 
and the fair value of the net identifiable assets acquired, less any accumulated impairment losses. The consideration for a 
business acquisition represents the fair value of the assets given and equity instruments issued in return for the assets 
acquired. Goodwill is not amortised but is subject to an impairment review performed at least annually.

2.05 Acquired intangible assets
Acquired intangible assets include customer relationships and brands. Intangible assets acquired in material business 
combinations are capitalised at their fair value as determined by reference to the methodologies, judgements and policies 
disclosed on page 72. Intangible assets are amortised on a straight line basis over their useful economic life of 15 years. 
Amortisation charges are charged to the income statement as other administrative expenses. Within note 7, the Group 
separates out the amortisation of each asset category.

2.06 Investments
Investments in subsidiary and associated undertakings are stated at cost less provision for impairment.

2.07 Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and any impairment losses. Cost includes 
the original purchase price of the asset and the costs attributable to bringing the asset to its working condition for its 
intended use.

Depreciation is charged so as to write off the costs of assets over their estimated useful lives, on a straight-line basis starting 
from the month they are first used, as follows:
•  Office equipment – 20-33% straight line
•  Computer equipment – 20-33% straight line
•  Certain assets in acquired subsidiaries are depreciated on a reducing balance basis, with a resulting difference in 

depreciation which is considered immaterial.

The gain or loss arising on the disposal of an asset is determined as the difference between the sales proceeds and the 
carrying amount of the asset and is recognised in the consolidated statement of comprehensive income.

2. Summary of significant accounting policies continued
2.08 Impairment of non-current assets
For impairment assessment purposes, assets are grouped at the lowest levels for which there are largely independent cash 
inflows (cash-generating units). As a result, some assets are tested individually for impairment and some are tested at 
cash-generating unit level. Goodwill is allocated to those cash-generating units that are expected to benefit from synergies 
of a related business combination and represent the lowest level within the Group at which management monitors goodwill. 

Cash-generating units to which goodwill has been allocated (determined by the Group’s management as equivalent to its 
operating segments) are tested for impairment at least annually. All other individual assets or cash-generating units are tested 
for impairment whenever events or charges in circumstances indicate that the carrying amount may not be recoverable. 

An impairment loss is recognised for the amount by which the asset’s (or cash-generating units) carrying amount exceeds its 
recoverable amount, which is the higher of fair value less costs of disposal and value-in-use. To determine the value-in-use, 
management estimates expected future cash flows from each cash-generating unit and determines a suitable discount rate 
in order to calculate the present value of those cash flows. The data used for impairment testing procedures are directly 
linked to the Group’s latest approved budget, adjusted as necessary to exclude the effects of future reorganisations and 
asset enhancements. Discount factors are determined individually for each cash-generating unit and reflect current market 
assessments of the time value of money and asset-specific risk factors.

Impairment losses for cash-generating units reduce first the carrying amount of any goodwill allocated to that cash-
generating unit. Any remaining impairment loss is charged pro rata to the other assets in the cash-generating unit.

With the exception of goodwill, all assets are subsequently reassessed for indications that an impairment loss previously 
recognised may no longer exist. An impairment loss is reversed if the asset’s or cash-generating unit’s recoverable amount 
exceeds its carrying amount.

2.09 Revenue recognition
Revenue is recognised at the fair value of the consideration received or receivable for the provision of services in the 
ordinary course of business and is shown net of Value Added Tax.

The Group has implemented IFRS 15 ‘Revenue from Contracts with Customers’ in this financial year. To determine whether to 
recognise revenue, the Group follows a 5-step process:

1.  Identifying the contract with a customer
2.  Identifying the performance obligations
3.  Determining the transaction price
4.  Allocating the transaction price to the performance obligations
5.  Recognising revenue when/as performance obligation(s) are satisfied.

LoopUp Group meetings services revenue arises from the delivery of conferencing services using LoopUp’s proprietary 
products, as well as revenue earned on MeetingZone’s audio conferencing platform. The significant majority of revenue 
arises upon usage by customers of services delivered on a pay as you go model, based on seconds of conference time and 
the number of participants on the conference. Revenue is recognised in relation to conferencing services as the service 
is performed, is invoiced to the customer monthly in arrears and is recognised at a point in time.

Third party and other services revenue arises from a combination of re-sold seat licenses for third party products, sold on a 
‘per host per month’ basis, typically on 12 month or more committed terms; minutes and overage charges for usage of these 
products; and sales of equipment and related support charges. Revenue from licences is recognised evenly over the period 
of time to which the charges relate. Revenue from usage is recognised at the time the service is performed. Revenue from 
equipment sales is recognised when delivery is made and the risk in the equipment has passed to the customer, with 
support costs recognised over the period of time to which the charges relate.

Any difference between the amount of revenue recognised and the amount invoiced to a customer is included in the 
statement of financial position as accrued or deferred income.

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Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

2. Summary of significant accounting policies continued
2.10 Cost of sales
Cost of sales consists of fees payable to third parties and other expenses that are directly related to sales.

2.11 Current and deferred tax
The tax expense or credit represents the sum of the tax currently payable or recoverable and the movement in deferred tax 
assets and liabilities.

(a) Current tax
Current tax is based on taxable income for the period and any adjustment to tax from previous periods. Taxable income 
differs from net income in the statement of comprehensive income because it excludes items of income or expense that are 
taxable or deductible in other periods or that are never taxable or deductible. The calculation uses the latest tax rates and 
laws for the period that have been enacted on substantively enacted by the reporting date.

2. Summary of significant accounting policies continued
2.13 Payroll expense and related contributions
Wages, salaries, payroll tax, paid annual leave and sick leave, bonuses, and non-monetary benefits are accrued in the period 
in which the associated services are rendered.

2.14 Benefits and pension costs
In 2016 LoopUp Limited established a contributory pension scheme under the UK’s auto-enrolment rules. Company 
contributions (3% in FY2018 and 2% in FY2017) are recognised as an expense in the statement of comprehensive income as 
they fall due. MeetingZone Limited operate a similar scheme for their employees.

US staff qualify for a non-contributory 401k pension scheme which has been in place since 2013. The Group has no further 
payment obligations once the contributions have been deducted and paid. The costs of administering this scheme are 
charged as an expense to the statement of comprehensive income in the period to which they relate.

(b) Deferred tax
Deferred tax is calculated at the latest tax rates and laws that have been enacted or substantively enacted by the reporting 
date that are expected to apply when settled. It is charged or credited in the statement of comprehensive income, except 
when it relates to items credited or charged directly to equity, in which case it is also dealt with in equity.

2.15 Share-based compensation
The Group issues share-based payments to certain employees and Directors. Equity-settled share-based payments 
are measured at fair value at the date of grant and expensed on a straight-line basis over any vesting period, along with 
a corresponding increase in equity if they are deemed to be material to the Group.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and 
liabilities in the consolidated financial statements and the corresponding tax bases used in the computation of taxable 
income, and is accounted for using the liability method. It is not discounted.

At each reporting date, the Directors revise their estimate of the number of equity instruments expected to vest as a result of 
the effect of non-market-based vesting conditions. The impact of any revision is recognised in the statement of 
comprehensive income, with a corresponding adjustment to equity reserves.

Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised 
to the extent that it is probable that taxable income will be available against which the asset can be utilised. Such assets are 
reduced to the extent that it is no longer probable that the asset can be utilised.

Deferred tax assets are recognised to the extent it is probable that the underlying deductible temporary differences will be 
able to be offset against future taxable income.

Deferred tax assets and liabilities are offset when there is a right to offset current tax assets and liabilities and when the 
deferred tax assets and liabilities relate to taxes levied by the same taxation authority on either the same taxable entity or 
different taxable entities where there is an intention to settle the balances on a net basis.

2.12 Leased assets
Assets held under finance leases are initially recognised as assets of the Group at their fair value at the inception of the lease 
or, if lower, at the present value of the minimum lease payments. The corresponding liability to the lessor is included in the 
consolidated statement of financial position as a finance lease obligation.

Lease payments are apportioned between finance expenses and reduction of the lease obligation so as to achieve 
a constant rate of interest on the remaining balance of the liability.

Operating lease payments are recognised as an expense on a straight-line basis over the lease term, except where another 
systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed. 
Contingent rentals arising under operating leases are recognised as an expense in the period in which they are incurred.

If lease incentives are received to enter into operating leases, such incentives are recognised as a liability. The aggregate benefit 
of incentives is recognised as a reduction of rental expense on a straight-line basis over the lease term, except where another 
systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

The fair value of share options is determined using a Black-Scholes model, taking into consideration the best estimate of the 
expected life of the option and the specific terms of the option grant.

2.16 Alternative performance measures
The Board assesses the performance of the Group using alternative performance measures (namely Adjusted operating 
expenses, Adjusted EBITDA, Adjusted operating profit and Adjusted basic/diluted earnings per share) as in the Board’s 
view, these reflects the underlying performance of the business and provides a more meaningful comparison of how the 
business is managed and measured on a day-to-day basis and is used as a basis for incentive compensation arrangements 
for employees.

Adjusted operating expenses represents total administrative expenses excluding depreciation, amortisation and impairment 
of development costs and acquired intangibles, non-recurring transaction costs, exceptional reorganisation costs and 
share-based payments charges.

Adjusted EBITDA is defined as operating profit stated before depreciation, amortisation and impairment of development 
costs and acquired intangibles, non-recurring transaction costs, exceptional reorganisation costs and share-based 
payments charges.

Adjusted operating profit is defined as operating profit stated before amortisation of acquired intangibles, non-recurring 
transaction costs, exceptional reorganisation costs and share-based payments charges.

Adjusted earnings per share numbers are calculated using profit attributable to shareholders, adjusted for non-recurring 
transaction costs, exceptional reorganisation costs, amortization of acquired intangibles and share-based payment charges.

It is important to note that alternative performance measures are not defined under IFRS and therefore are defined as 
‘Non-GAAP’ measures. The alternative performance measures used by the Group may not be directly comparable to 
similarly titled measures reported by other companies. They are not intended to be a substitute for, or be superior to, GAAP 
measures of performance.

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Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

2. Summary of significant accounting policies continued
2.17 Dividends
Dividends are recognised as a liability and deducted from equity at the time they are approved. Otherwise dividends are 
disclosed if they have been proposed before the relevant consolidated financial statements are approved.

2. Summary of significant accounting policies continued
IFRS 16 will replace IAS 17 for accounting periods commencing on or after 1 January 2019 and from the perspective of the 
Group as lessee will require (subject to certain practical expedients) most of the Group’s lease obligations to be reflected on 
balance sheet with a corresponding asset reflecting the right to use the underlying leased asset.

2.18 Accounting developments
This report has been prepared based on the accounting policies detailed in the Group’s financial statements for the year 
ended 31 December 2018 and is consistent with the policies applied in the previous financial year, except for the new 
standards now effective, IFRS 9 and IFRS 15.

Management are currently performing a detailed review of the Group’s lease arrangements and are deciding on how IFRS 16 
will be implemented and are considering which practical expedients might apply and whether or not the standard will be 
implemented on a full or partial retrospective basis. The full impact of IFRS 16 is therefore not yet known but is limited to the 
operating leases with regards to the land and buildings as indicated in note 23 of the financial statements.

IFRS15: Revenue from contracts with customers
IFRS 15 (effective from 1 January 2018) provides a single, principles based five-step model to be applied to all sales contracts 
based on the transfer of control of goods and services to customers. The major change is the requirement to identify and 
assess the satisfaction of delivery of each performance obligation in contracts in order to recognise revenue.

Following an assessment of the financial impact of the changes required from the adoption of this new standard, there is no 
material change to the Consolidated Income Statement of the Group.

The Group has adopted IFRS 15 on 1 January 2018. There have been no material restatements to the prior period as a result 
of this implementation.

IFRS9: Financial Instruments
On 1 January 2018, IFRS9 ‘Financial Instruments’ also came into effect. The new standard is based on the concept that 
financial assets should be classified and measured at fair value, with changes in fair value recognized in profit and loss as 
they arise (“FVPL”), unless restrictive criteria are met for classifying and measuring the asset at either Amortized Cost or Fair 
Value through Other Comprehensive Income (“FVOCI”). The financial assets which the Group holds are trade receivables, for 
which changes to the fair value are posted to the income statement. Similarly, any changes to the fair value of the forward 
contracts in place at the period end are also posted to the income statement. There have been no material restatements to 
the prior period as a result of this implementation.

At the date of authorisation of these financial statements, certain new standards, amendments and interpretations to existing 
standards have been published by the IASB but are not yet effective and have not been applied early by the Group. 
Management anticipates that the following pronouncements relevant to the Group’s operation will be adopted in the Group’s 
accounting policies for the first period beginning after the effective date of the pronouncement, once adopted by the EU:
• 
• 

IFRS 16 Leases (issued on 13 January 2016 and effective for periods ending on or after 1 January 2019)
IFRIC Interpretation 23 Uncertainty over Income Tax Treatments (issued in June 2017 and effective for periods ending 
on or after 1 January 2019)

•  Amendments to IAS 19 Plan Amendment, Curtailment or Settlement (issued on 7 February 2018 and effective for 

periods ending on or after 1 January 2019)

•  Amendments to IFRS 3 Business Combinations (issued on 22 October 2018 and effective for periods ending on or after 

1 January 2020.

•  Amendment to References to the Conceptual Framework in IFRS Standards (issued on 29 March 2018 and effective for 

periods ending on or after 1 January 2020)

•  Annual improvements to IFRS 2014-2016 Cycle (issued 8 December 2016) – relating to IFRS 12 Disclosure of interests in 

other entities.

•  Annual improvements to IFRS 2015-2017 Cycle (issued 12 December 2017) – relating to IAS 12 Income Taxes, IAS 23 

Borrowing costs, IFRS 3 Business combinations and IFRS 11 Joint Arrangements.

There are other standards and interpretations in issue but these are not considered to be relevant to the Group.

The Directors expect that the adoption of the standards listed above, other than IFRS 16, will not have a material impact on 
the financial information of the Group in future reporting periods.

3. Financial instruments
Financial assets and financial liabilities are recognised in the Group’s statement of financial position when the Group 
becomes party to the contractual provisions of the instrument. Financial assets are de-recognised when the contractual 
rights to the cash flows from the financial asset expire or when the contractual rights to those assets are transferred. 
Financial liabilities are de-recognised when the obligation specified in the contract is discharged, cancelled or expires.

3.01 Trade and other receivables
Trade and other receivables are recognised initially at fair value and subsequently measured at amortised cost using the 
effective interest method less provision for impairment. Appropriate provisions for estimated irrecoverable amounts are 
recognised in the statement of comprehensive income when there is objective evidence that the assets are impaired. 
Interest income is recognised by applying the effective interest rate, except for short-term receivables when the recognition 
of interest would be immaterial.

3.02 Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and demand deposits, together with other short-term, highly liquid 
investments maturing within 90 days from the date of acquisition that are readily convertible into known amounts of cash and 
which are subject to an insignificant risk of changes in value.

3.03 Financial liabilities
The Group’s financial liabilities comprise borrowings, finance leases and trade and other payables.

Borrowings and trade and other payables
Trade and other payables are initially measured at their fair value and are subsequently measured at their amortised cost 
using the effective interest rate method; this method allocates interest expense over the relevant period by applying the 
‘effective interest rate’ to the carrying amount of the liability.

3.04 Classification as debt or equity
Debt and equity instruments issued are classified as either financial liabilities or as equity in accordance with the substance 
of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the 
assets of the Group after deducting all liabilities.

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Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

3. Financial instruments continued
3.05 Equity instruments
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its 
liabilities. Equity instruments issued are recognised as the proceeds received, net of direct issue costs. The components 
of equity are as follows:

(a) Share capital
The nominal values of equity shares. The rights attributable to the classes of equity in issue are disclosed in note 20.

(b) Share premium
The fair value of consideration received in excess of the nominal value of equity shares, net of expenses of the share issue.

(c) Retained earnings
The retained net profits or losses to date less distributions.

(d) Foreign currency translation reserve
The net foreign exchange gains or losses to date on consolidation of investments in overseas subsidiaries.

(e) Other Reserve
An other reserve has been created to enable the reservation of a consolidated balance sheet which combines the equity 
structure of the legal parent with the non-stationary reserves of the legal subsidiary. 

3.06 Research and development (R&D) tax credits
R&D tax credits for applicable research and development expenditure is accounted for as a credit to income tax expense in 
the year in which it is earned.

4. Financial risk management
4.01 Financial risk factors
The Group’s activities expose it to certain financial risks: market risk, credit risk and liquidity risk, as explained below. The 
overall risk management programme focuses on the unpredictability of financial markets and seeks to minimise potential 
adverse effects on the Group’s financial performance. Risk management is carried out by the Directors, who identify and 
evaluate financial risks in close cooperation with key staff.

(a) Market risk is the risk of loss that may arise from changes in market factors, such as competitor pricing, interest rates, 

foreign exchange rates.

(b) Credit risk is the risk of financial loss to the Group if a client or counterparty to financial instruments fails to meet its 
contractual obligation. Credit risk arises from the Group’s cash and cash equivalents and receivables balances.

(c) Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. This risk relates to 
the Group’s prudent liquidity risk management and implies maintaining sufficient cash. The Directors monitor rolling 
forecasts of liquidity, cash and cash equivalents based on expected cash flow.

4.02 Capital risk management
The Group is funded by equity and loans. The components of shareholders’ equity are:

(a) Share capital.
(b) Retained earnings, reflecting net comprehensive income to date less distributions.

The objective when managing capital is to maintain adequate financial flexibility to preserve the ability to meet financial 
obligations, both current and long term. The capital structure is managed and adjusted to reflect changes in economic 
conditions. Expenditures on commitments are funded from existing cash and cash equivalent balances, primarily received 
from issuances of shareholders’ equity.

4. Financial risk management continued
Financing decisions are made based on forecasts of the expected timing and level of capital and operating expenditure 
required to meet commitments and development plans.

There are no externally imposed capital requirements.

4.03 Fair value estimation
The carrying value less impairment provision of trade receivables and payables are assumed to approximate to their fair 
values because the short-term nature of such assets renders the impact of discounting to be negligible.

5. Critical accounting estimates and judgements
Details of significant accounting judgements and critical accounting estimates include:

Judgements and Estimates
5.01 Functional currency
The functional currency is deemed to be Sterling, as the Directors consider that the primary economic environment.

5.02 Recoverability of deferred tax assets
Deferred tax assets are recognised to the extent that it is considered probable that those assets will be recoverable. 
This involves an assessment of when those assets are likely to reverse, and a judgement as to whether there will be 
sufficient taxable income available to offset the assets when they do reverse.

This requires assumptions regarding the future profitability of the Group for the 12 months from the date of signing of the 
financial statements, and as this is inherently uncertain, no deferred tax asset in relation to tax losses has been recognised in 
the financial statements. The Group has trading losses of £13,796,000 (2017: £12,768,000) and non-trading losses of 
£368,000 (2017: £401,000) carried forward.

5.03 Capitalised development costs
Capitalisation of development costs requires the Directors to make judgements in allocating staff time appropriately to 
relevant projects and in assessing the technical feasibility and economic potential of those projects.

These judgements have resulted in the intangible assets as set out in note 14.

5.04 Valuation of acquired intangibles
Management identified and valued acquired intangible assets on acquisitions that were made during the periods disclosed 
in the financial statements. Management has applied judgements in identifying and valuing intangible assets separate from 
goodwill that consist of assessing the value of brands and customer relationships. The Board have a policy of engaging 
professional advisors on acquisitions with a purchase price greater than £5 million to advise and assist in calculating 
intangible asset values. The Group consistently applies the following methodologies for each class of identified intangible:
•  Customer relationships – Net present value of future cash flows
• 
•  Brands – Royalty relief method

Intellectual Property – Cost to recreate the asset

Assumptions are made on the useful life of an intangible and if shortened, would increase the amortisation charge 
recognised in the income statement. The identified intangibles are set out in note 13. There are a number of assumptions in 
estimating the present value of future cash flows including management’s expectation of future revenue, renewal rates for 
subscription customers, costs, timing and quantum of future capital expenditure, long-term growth rates and discount rates.

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Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

5. Critical accounting estimates and judgements continued
5.05 Carrying value of goodwill and other intangibles
The carrying value of goodwill and other intangibles is assessed at least annually to ensure that there is no need for 
impairment. Performing this assessment requires management to estimate future cash flows to be generated by the related 
cash generating unit, which entails making judgements including the expected rate of growth of sales, margins expected to 
be achieved, the level of future capital expenditure required to support these outcomes and the appropriate discount rate to 
apply when valuing future cash flows.

5.06 Intangible asset life
Intangible assets are amortised over their estimated useful lives.

5.07 Share based payments
The Group operates a share-based compensation plan under which the entity receives services from employees as 
consideration for equity instruments (options) of the Group. The fair value of the employee services received in exchange for 
the grant of the options and awards is recognised as an expense. The total amount to be expensed is determined by 
reference to the fair value of the options granted, excluding the impact of any non-market service and performance vesting 
conditions (for example, profitability, sales growth targets and remaining an employee of the entity over a specified time 
period). Non-market vesting conditions are included in assumptions about the number of options and awards that are 
expected to vest. The total amount expensed is recognised over the vesting period, which is the period over which all the 
specified existing conditions are to be satisfied. At each reporting date, the entity revises its estimates of the number of 
options and awards that are expected to vest based on the non-market vesting conditions. It recognises the impact of the 
revision to original estimates, if any, in the income statement, with a corresponding adjustment to equity. The significant 
judgements involved in calculating the share based payments charge are the fair value at the date of grant which is 
determined by using the Black-Scholes model, the staff retention rate which is determined with reference to historical churn 
and the estimated vesting periods which are determined with reference to the Group’s forecasts. Additional disclosures on 
the calculation of share based payments are provided in note 20.

6. Revenue and segmental reporting
The Directors have identified the segments by reference to the principal groups of services offered and the geographical 
organisation of the business as reported to the chief operating decision-maker (CODM). The main segment is LoopUp Group 
meetings services revenue, which represents revenue generated from providing customers access to the LoopUp 
conferencing platform as well as the acquired MeetingZone conferencing platform. Third party and other services consist of 
revenues from the resale and usage of externally designed web conferencing platforms, along with related hardware and 
consultancy sales.

Segmental revenues are external and there are no material transactions between segments.

The Group’s largest customer represented less than 5% of total revenue in both years.

No segmental balance sheet was presented to the CODM.

6. Revenue and segmental reporting continued
The Group’s revenue disaggregated by primary geographical markets is as follows:

LoopUp 
Group 
meetings 
services
£000

Third party 
and other 
services
£000

For the year ended 31 December 2018:
UK
Other EU
North America
Rest of World

Total

For the year ended 31 December 2017:
UK
Other EU
North America
Rest of World

Total

The Group’s revenue disaggregated by pattern of revenue recognition is as follows:

For the year ended 31 December 2018:
Services transferred at a point in time
Services transferred over time

Total

For the year ended 31 December 2017:
Services transferred at a point in time
Services transferred over time

Total

The Group’s gross profit disaggregated by segment is as follows:

LoopUp Group meetings services
Third party and other services

Total

13,455
3,555
10,562
344

27,916

6,957
1,267
8,968
273

17,465

LoopUp 
Group 
meetings 
services
£000

27,916
–

27,916

17,465
–

17,465

Total
£000

17,568
4,525
11,776
344

4,113
970
1,214
–

6,297

34,213

–
–
–
–

–

6,957
1,267
8,968
273

17,465

Third party 
and other 
services
£000

Total
£000

920
5,377

6,297

28,836
5,377

34,213

–
–

–

17,465
–

17,465

2018
£000

21,845
2,054

23,899

2017
£000

13,389
–

13,389

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Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

6. Revenue and segmental reporting continued
The Group’s non-current assets disaggregated by primary geographical markets are as follows:

8. Auditor’s remuneration
The Group obtained the following services from the auditors and their associates:

Geographical analysis of non-current assets:
UK
Other EU
North America
Rest of World

7. Administrative expenses
The profit/loss from operations is stated after charging amounts as follows:

Staff costs (note 9)
Auditor’s remuneration (note 8)
Operating lease costs – land and buildings
Other administrative expenses

Total adjusted operating expenses
Depreciation of owned property, plant and equipment (note 13)
Amortisation of development costs (note 14)
Impairment of development costs (note 14)
Amortisation of acquired intangibles (note 14)
Non-recurring transaction costs (note 14.03)
Exceptional reorganisation costs (note 9.02)
Share-based payment charge (note 20)

Total administrative expenses

2018
£000

2017
£000

72,566
10
259
29

72,864

6,209
–
354
45

6,608

2018
£000

10,868
176
887
4,315

16,246
546
2,558
–
1,289
994
1,223
191

23,047

2017
£000

6,479
99
548
2,800

9,926
291
2,140
300
–
–
–
–

12,657

Non-recurring transaction costs are legal and professional fees incurred in relation to the acquisition of MeetingZone. 
Exceptional re-organisation costs are legal and professional fees and staff termination costs incurred in relation to the 
restructuring of the MeetingZone organisation following acquisition. These are not expected to recur.

Fees payable to the Group’s auditor for the audit of the consolidated and Parent Company’s 

financial statements

Audit-related assurance services
Tax compliance services
Tax advisory services
Other non-audit services

Total auditor’s remuneration (included within adjusted operating expenses)

2018
£000

105
9
31
18
13

176

2017
£000

50
7
31
7
4

99

In addition, non-audit service fees relating to the acquisition of MeetingZone of £121,000 (2017: £nil) are included in non-
recurring transaction costs, and £88,000 (2017: £nil) were set against share premium.

9. Staff and remuneration
9.01 Number of staff

Average number of employees (including Directors):
Executive Directors
Non-executive Directors
Commercial
Engineering and development
Other

9.02 Remuneration

Aggregate remuneration of staff (including Directors):
Short-term remuneration
Social security costs
Benefits in kind

Capitalisation as development costs (note 14)

Included in adjusted operating expenses

2018
Number

2017
Number

3
4
91
37
61

3
4
61
26
26

196

120

2018
£000

2017
£000

12,651
1,342
700

14,693
(3,825)

10,868

8,526
779
616

9,921
(3,442)

6,479

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67

Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

9. Staff and remuneration continued
Bonuses to Executive Directors of £82,000 (2017: £nil) are included in non-recurring transaction costs, and are not included 
in the totals above.

In addition to the staff costs above, £472,000 (2017: £318,000) of outsourced contractor costs were incurred and capitalised 
as development costs.

Also in addition to these costs, exceptional reorganisation costs of £1,223,000 (2017: £nil) were incurred during the year in 
relation to the reorganisation of the MeetingZone organisation following the acquisition. These costs included redundancy 
and other compensation for loss of office.

9.03 Directors’ remuneration
Remuneration of the Directors included within the statement of comprehensive income is as follows:

Short-term remuneration
Social security
Benefits in kind
Non-Executive Director fees

Short-term remuneration of highest paid Director

The remuneration of key management personnel is shown in note 21.01.

10. Finance expense

Interest on loans
Loan facility fees
Interest on shareholder loan

11. Taxation
11.01 Income tax credit

Current tax
Current period UK income tax
Current period foreign income tax
Adjustment for prior periods

Net income tax credit

2018
£000

877
75
24
94

1,070

369

2018
£000

380
87
–

467

2017
£000

800
69
15
79

963

349

2017
£000

–
–
3

3

2018
£000

(1,006)
103
46

2017
£000

(900)
5
(365)

(857)

(1,260)

11. Taxation continued
11.02 Factors affecting the tax charge
The income tax charge differs from the theoretical charge arising from applying UK corporate tax rates to the profits for the 
reasons below:

UK corporate tax average rate

Profit/(loss) before income tax

Tax at the UK corporate tax rate
Effects of:
Expenses not deductible for tax purposes
Additional reduction for R&D expenditure
Set against brought forward losses
Effect of foreign tax rates
Adjustment for prior periods
Other differences

Net income tax credit

2018
£000

19%

385

73

434
(884)
(427)
(33)
46
(66)

(857)

2017
£000

19.25%

729

140

2
(944)
–
14
(365)
(107)

(1,260)

11.03 Factors that may affect future tax charges
The effective rate of UK corporate tax at the period end was 19%. A reduction in the UK corporation tax rate to 18% from 
1 April 2020 were substantively enacted on 26 October 2015. In the Budget on 16 March 2016, the Chancellor announced a 
further planned reduction to 17% from 1 April 2020 which has also been substantively enacted at the balance sheet date.

12. Earnings per share
The basic earnings per share is calculated by dividing the net profit attributable to equity holders of the Group by the 
weighted average number of ordinary shares in issue during the year.

Profit attributable to equity holders (£000)

Adjusted profit attributable to equity holders (£000)(i)

Weighted average number of ordinary shares in issue (000)

Basic adjusted earnings per share (pence)(ii)

Basic earnings per share (pence)

2018
000

1,242

4,939

2017
000

1,989

1,989

49,563

41,208

10.0

2.5

4.8

4.8

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Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

12. Earnings per share continued
The diluted earnings per share has been calculated by dividing the net profit attributable to equity holders of the Group 
by the weighted average number of shares in issue during the year, adjusted for potentially dilutive shares that are not 
anti-dilutive.

2018
000

2017
000

Weighted average number of ordinary shares in issue
Adjustment for share options

Weighted average number of potential ordinary shares in issue

Diluted adjusted earnings per share (pence)(ii)
Diluted earnings per share (pence)

49,563
3,583

53,146

9.3
2.4

41,208
3,699

44,907

4.4
4.4

(i)  Calculated as profit attributable to equity holders adjusted for non-recurring transaction costs, exceptional reorganisation costs, amortisation of acquired intangibles 

and share based payments charges.

(ii)  Basic adjusted and diluted adjusted earnings per share are calculated using the profit above and adjusting for non-recurring transaction costs, exceptional 

reorganisation costs, amortisation of acquired intangibles and share based payments charges.

13. Property, plant and equipment
13.01 Property, plant and equipment (Group)

Cost:
As at 1 January 2017
Additions
Net exchange difference

As at 31 December 2017
Additions
Acquired on acquisition of MeetingZone
Net exchange difference

As at 31 December 2018

Accumulated depreciation:
As at 1 January 2017
Charge for the year
Net exchange difference

As at 31 December 2017
Charge for the year
Acquired on acquisition of MeetingZone
Net exchange difference

As at 31 December 2018

Carrying amount:
As at 1 January 2017

As at 31 December 2017

As at 31 December 2018

Computer 
equipment
£000

Office 
equipment
£000

1,850
292
(155)

1,987
268
5,619
107

7,981

1,466
258
(121)

1,603
489
3,829
91

6,012

384

384

368
39
(9)

398
86
390
6

880

289
33
(6)

316
57
304
4

681

79

82

Total
£000

2,218
331
(164)

2,385
354
6,009
113

8,861

1,755
291
(127)

1,919
546
4,133
95

6,693

463

466

1,969

199

2,168

13. Property, plant and equipment continued
13.02 Property, plant and equipment (Company)
The Company held no property, plant and equipment during the period.

13.03 Finance leases (Group)
There were no assets held under finance leases at either balance sheet date.

14. Intangible assets
14.01 Intangible assets (Group)

Cost:
As at 1 January 2017
Additions

As at 31 December 2017

Acquisition of subsidiary
Additions

As at 31 December 2018

Accumulated amortisation and impairment:
As at 1 January 2017
Charge for the year
Impairment charge

As at 31 December 2017

Charge for the year
Impairment charge

As at 31 December 2018

Carrying amount:
As at 1 January 2017

As at 31 December 2017

As at 31 December 2018

Customer 
relationships
£000

Brand and 
trademarks
£000

Acquired 
goodwill
£000

Development 
costs
£000

Total
£000

–
–

–

–
–

–

–
–

–

10,194
3,760

10,194
3,760

13,954

13,954

31,178
–

31,178

1,977
–

1,977

30,950
–

–
4,296

64,105
4,296

30,950

18,250

82,355

–
–
–

–

1,212
–

1,212

–

–

–
–
–

–

77
–

77

–

–

–
–
–

–

–
–

–

–

–

5,372
2,140
300

7,812

2,558
–

5,372
2,140
300

7,812

3,847
–

10,370

11,659

4,822

6,142

4,822

6,142

29,966

1,900

30,950

7,880

70,696

14.02 Development Costs
Amortisation and any impairment charges are included in operating expenses in the statement of comprehensive income. 
Intangible assets not yet ready for use are tested for impairment at least annually. Amortisation of each asset begins from the 
date the asset becomes available for use.

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71

Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

14. Intangible assets continued
14.03 Goodwill, Customer Relationships and Brands and Trademarks
Additions in the year relate to the acquisition of MeetingZone in June 2018 as detailed in note 14.04. The acquisition 
consisted of a single identifiable cash generating unit. The Group used specialist external advisors to value the separately 
identifiable assets acquired using an income approach to identify the present value of the future economic value of these 
assets and the resulting goodwill. Detailed three year cash flow forecasts were produced at the time of the acquisition to 
support these valuations. The acquired customer relationships and brand assets are considered to have a useful economic 
life of at least 15 years, and are being amortised over that period, with a remaining amortisation period of 14.5 years at the 
balance sheet date.

The Group has reviewed the valuation of these assets following the end of the financial year, updating these cash flow 
forecasts in conjunction with the Group’s operating forecasts for a three year period. These forecasts support the valuation 
of these assets with no impairment required.

14.04 Acquisitions and financing
On 4 June 2018, the Group acquired the entire issued share capital of Warwick Holdco Limited, the holding company of the 
MeetingZone group. The acquisition from GMT Communication Partners was on a debt-free and cash-free basis for a total 
consideration of £61.4 million paid in cash. To fund the acquisition, the group issued 12,500,000 new Ordinary Shares at a 
placing price of £4.00 each and secured a new £17.0 million term loan from the Bank of Ireland.

The amounts recognised for each class of assets and liabilities at the acquisition date were as follows:

Intangible assets consisting of:
– Customer relationships
– Brand and trademarks
Net assets acquired consisting of :
– Property, plant and equipment
– Trade and other receivables
– Trade and other payables
– Deferred tax liability

Net identifiable assets acquired
Add: goodwill on acquisition

Net assets acquired

Fair Value
£000

31,178
1,977

1,875
5,325
(4,091)
(5,636)

30,628
30,950

61,578

In addition, £3,004,000 of cash was acquired.

The goodwill is attributable to the workforce acquired and the value projected to be generated through future new business 
and the expected benefits from integrating MeetingZone into the LoopUp group.

The customer relationship and brand and trademark assets are being amortised over 15 years, resulting in a charge to the 
income statement of £1,289,000 (2017: £nil) in the year.

The Group incurred legal and professional fees of £3.8m in relation to the acquisition. £2.5m of these costs were set against 
share premium, £1.0m were included in administrative expenses and £0.1m related to finance costs. In addition, £0.2m of 
arrangement fees for the term loan are being expensed over the five year life of the facility.

14. Intangible assets continued
In the year ended 31 December 2017 the trade of Warwick Holdco Limited and its subsidiaries generated revenues of £22.5m 
and Adjusted EBITDA of £5.0m. The business generated revenues of £13.8m and EBITDA (before exceptional reorganisation 
costs) of £3.5m in the period from acquisition to 31 December 2018 – these amounts are included in the consolidated results 
of the Group.

Total revenue associated with MeetingZone for the year to 31 December 2018 was £23.7m, with EBITDA (before exceptional 
costs) of £5.5m.

If the acquisition had occurred on 1 January 2018, the Group revenue for the year to 31 December 2018 would have been 
£44.2m, and Adjusted EBITDA (as defined in the consolidated statement of comprehensive income) would have been £9.7m.

14.05 Impairment testing
The Group tests goodwill for impairment on an annual basis by considering the recoverable amount of the single cash 
generating unit.

There are no intangible assets with indefinite useful lives (other than goodwill).

For the purpose of impairment testing, the recoverable amount of the cash-generating unit has been calculated with 
reference to value in use. The key assumptions for the period over which management approved forecasts are based and, 
beyond this, for the value in use calculations overall, are those regarding discount rates, growth rates and achievement of 
future revenues. In arriving at the values assigned to each key assumption management make reference to past experience 
and external sources of information regarding the future.. The assumptions have been reviewed in light of the current 
economic environment. The key features of these calculations are shown below:

Period over which management approved forecasts are based
Growth rate applied beyond approved forecast period
Pre- tax discount rate

2018

3 years
0%
9%

In preparing value in use calculations, cash flow periods of between 10 and 20 years have been used in order to match the 
period of goodwill with the average period of time service users are expected to remain in their relevant home. The discount 
rates used in each value in use calculation have been based upon divisional specific risk taking account of factors such as 
the nature of service user need, cost profiles and the barriers to entry into each market segment as well as other macro-
economic factors.

The Directors believe that, even in the current economic environment and taking into account the nature of the Group’s 
operations, any reasonably possible change in the key assumptions on which the recoverable amounts are based would not 
cause the cash-generating units’ carrying amount to exceed the recoverable amount.

The Group’s investment in Warwick Holdco Limited and other subsidiaries is held in LoopUp Limited.

14.06 Intangible assets (Company)
The Company held no intangible assets during the period.

72

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73

Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

15. Trade and other receivables

17. Trade and other payables

Trade receivables
Accrued revenue
Amounts owed by subsidiary undertakings
Other receivables
Deposits and prepayments

Current corporate tax

Group
2018
£000

6,362
1,350
–
45
1,569

9,326

1,153

Group
2017
£000

2,785
–
–
31
532

3,348

904

Company
2018
£000

–
–
60,641
–
–

60,641

–

Company
2017
£000

–
–
12,708
–
–

12,708

–

Current:
Trade payables
Other tax and social security
Other payables

Accruals
Deferred income

The Directors believe that the carrying value of receivables represents their fair value. In determining the recoverability of 
a receivable, the Directors consider any change in its credit quality from the date credit was granted up to the reporting date.

Borrowings – due within one year (note 18)

The largest single receivable at any time would typically constitute no more than 3% of total receivables and would relate 
to a blue-chip customer. As such, the concentrated credit risk is considered minimal.

Details of the credit risk management policies are shown in note 19.05. No collateral is held as security for trade or 
other receivables. The amounts at 31 December, analysed by the length of time past due, are:

Total current liabilities

18. Borrowings
Borrowings held at amortised cost

Receivables past due but not impaired:
30-60 days
60-90 days
More than 90 days

16. Cash and cash equivalents

Cash and cash equivalents

Group
2018
£000

1,653
538
251

2,442

Group
2018
£000

5,581

5,581

Group
2017
£000

Company
2018
£000

Company
2017
£000

987
245
187

1,419

Group
2017
£000

2,902

2,902

–
–
–

–

–
–
–

–

Company
2018
£000

Company
2017
£000

–

–

–

–

Current:
Bank loan

Total borrowings

Non-current:
Bank loan

Total borrowings

Total of current and non-current borrowings

Group
2018
£000

2,851
1,559
77

4,487

1,783
926

2,709

1,700

1,700

8,896

Group
2018
£000

1,700

1,700

Group
2018
£000

14,450

14,450

16,150

Group
2017
£000

Company
2018
£000

Company
2017
£000

1,206
814
98

2,118

1,130
59

1,189

–

–

3,307

–
–
–

–

–
–

–

–

–

–

–
–
–

–

–
–

–

–

–

–

Group
2017
£000

Company
2018
£000

Company
2017
£000

–

–

–

–

–

–

Group
2017
£000

Company
2018
£000

Company
2017
£000

–

–

–

–

–

–

–

–

–

The cash and cash equivalents do not currently earn interest. The Directors consider that the carrying value of cash and cash 
equivalents approximates to their fair value.

The Group’s bank loan is a £17m facility arranged with the Bank of Ireland in June 2018 in connection with the acquisition of 
MeetingZone. The facility is a 5 year term loan – 50% amortising, 50% bullet repayment at maturity, at a floating interest rate 
of 2.5% over LIBOR, with a zero LIBOR floor. Repayments of £0.85m are made every six months. The maturity date for the 
facility is June 2023. The Group also has access to a £3m revolving credit facility which has not been drawn at any stage.

The facility includes security over the assets of LoopUp Limited and certain other subsidiary companies. The Group is 
required to ensure that it complies with covenants governing net debt/Adjusted EBITDA and Adjusted Ebitda/gross interest 
for the period of the loan.

74

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75

Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

18. Borrowings continued
Maturity analysis showing the contractual undiscounted cash flows
The Group’s non-derivative financial liabilities have contractual maturities as summarised below:

19. Financial instruments continued
19.03 Financial liabilities
The following financial liabilities were held, all classified as other financial liabilities:

31 December 2018:
Trade payables
Bank loan

31 December 2017:
Trade payables

Within 
six months
£000

Six to 
12 months
£000

One to  
five years
£000

Non-current 
later than 
five years
£000

2,851
850

3,701

1,206

1,206

–
850

850

–

–

–
14,450

14,450

–

–

–
–

–

–

–

The above amounts reflect the contractual undiscounted cash flows, which may differ to the carrying values of the liabilities 
at the reporting date.

19. Financial instruments
There is an exposure to the risks that arise from the financial instruments. The policies for managing those risks and the 
methods to measure them are described in note 4.

19.01 Capital risk management
Funding to date has been by equity (note 20) and loans (note 18).

19.02 Financial assets
The following financial assets were held, all classified as loans, cash or receivables:

Cash and cash equivalents
Trade receivables
Amounts owed by subsidiary undertakings
Other receivables
Deposits

Group
2018
£000

5,581
6,362
–
45
279

12,267 

Group
2017
£000

2,902
2,785
–
31
183

5,901

Company
2018
£000

–
–
60,641
–
–

60,641

Company
2017
£000

–
–
12,708
–
–

12,708

Trade payables
Loans
Other payables

Group
2018
£000

2,851
16,150
77

19,078

Group
2017
£000

1,206
–
98

1,304

Company
2018
£000

Company
2017
£000

–
–
–

–

–
–
–

–

19.04 Market risk
There is an exposure to the financial risk of changes in exchange rates impacting overseas revenues and costs. The 
Directors do not consider it appropriate to engage in hedging activities at this point in time, as the Group’s US Dollar 
revenues and costs are naturally hedged, to a large degree.

19.05 Credit risk
Careful consideration is given to the choice of bank in order to minimise credit risk. Cash is held at different banks in each 
local jurisdiction. The amounts of cash held with those banks at the reporting date can be seen in the financial assets table 
above. All of the cash and equivalents were denominated in UK Sterling. Cash is held in local currency in each jurisdiction. 
Amount held in non-sterling accounts are minimised where possible.

There was no significant concentration of credit risk at the reporting date other than as described at note 15.

The carrying amount of financial assets, net of any allowances for losses, represents the maximum exposure to credit risk 
without taking account of the value of any collateral obtained.

A provision of £210,000 (2017: £103,000) has been made for impairment losses in relation to trade receivables. In the 
Directors’ opinion, there has been no other impairment of financial assets. An allowance for impairment is made where there 
is an identified loss event which, based on previous experience, is evidence of a reduction in the recoverability of the cash 
flows. The Directors consider the above measures to be sufficient to control the credit risk exposure. No collateral is held as 
security in relation to its financial assets.

Amounts owed by subsidiaries are unsecured, have no fixed date of repayment and are repayable on demand.

19.06 Liquidity risk management
The Directors manage liquidity risk by regularly reviewing cash requirements by reference to short-term cash flow forecasts 
and medium-term working capital projections.

19.07 Maturity of financial assets and liabilities
The maturity of non-derivative financial liabilities and assets at the reporting date are shown in note 18.

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77

Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

19. Financial instruments continued
19.08 Fair value
The fair values of all the financial assets and liabilities on the balance sheet are considered to be equal to their 
carrying values.

Financial instruments are either carried at amortised cost, less any provision for impairment, or fair value. The fair value of 
long-term borrowings is the same as the carrying value of long-term borrowings as at 31 December 2018. The Group uses 
the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:
•  Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities;
•  Level 2: other techniques for which all inputs which have a significant effect on the recorded fair value are observable, 

either directly or indirectly; and

•  Level 3: techniques which use inputs which have a significant effect on the recorded fair value that are not based on 

observable market data.

As at 31 December 2018, there were no financial instruments which met any of the above classifications.

Where market values are not available, fair values of financial assets and liabilities have been calculated by discounting 
expected future cash flows at prevailing interest rates with the following assumptions being applied:
• 

for trade and other receivables and payables with a remaining life of less than one year the carrying amount is deemed 
to reflect the fair value;
for cash and cash equivalents the amounts reported on the balance sheet approximate to fair value.

• 

20. Share capital and share premium
20.01 Number of shares in issue

Ordinary shares of 0.5p each

20.02 Share capital at par, fully paid

Carried forward:
Ordinary shares of 0.5p each

Movement in year:
Shares issued:
– Ordinary shares of 0.5p each

The classes of ordinary shares ranked pari-passu in respect of voting and dividends.

2018
Number

2017
Number

55,132,043

42,069,727

55,132,043

42,069,727

2018
£000

276

276

66

66

2017
£000

210

210

6

6

20. Share capital and share premium continued
20.03 Changes in shares issued

Ordinary shares issued at £0.0128
Ordinary shares issued at £0.5000
Ordinary shares issued at £0.7500
Ordinary shares issued at £4.0000

2018
Number

31,250
33,000
498,066
12,500,000

2017
Number

–
116,000
1,169,551
–

13,062,316

1,285,551

In relation to the acquisition of MeetingZone in June 2018, 12,500,000 new shares were issued at a consideration of £4.00 
per share. Other share issues in the year and prior year related to the exercise of share options.

20.04 Share premium account

Brought forward
Arising during the year on issue of shares
Costs of share issue

Carried forward

2018
£000

12,637
50,329
(2,462)

60,504

2017
£000

11,708
929
–

12,637

20.05 Share options
The Group operates a shared-based payment scheme for employee renumeration, which is settled in equity. Options are 
granted to the majority of employees on a periodic basis. Options under the scheme will vest if certain conditions, as defined 
in the scheme, are met. Upon vesting, each option allows the holder to purchase one ordinary share at a price determined 
upon the issue of the option.

Outstanding share options were as follows:

Outstanding at 1 January
Granted at £4.425
Lapsed
Exercised (note 20.03)

Outstanding at 31 December

Weighted average exercise price of outstanding options carried forward

2018
Number

2017
Number

3,009,406
2,305,000
(19,112)
(562,316)

4,388,115
–
(93,158)
(1,285,551)

4,732,978

3,009,406

£

2.50

£

0.68

The charge arising from the issue of share options is set out in note 20.06. In August 2018 the Group issued options over 
2,305,000 ordinary shares to 112 employees at a strike price of £4.425, equal to the market price at the date of grant. The 
options vest over a four year period with a one year cliff.

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79

Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

20. Share capital and share premium continued
20.06 Share-based payments
The fair values of the options granted have been calculated using a Black-Scholes model. Assumptions used were an option 
life of five years, a risk-free rate of 1.007%, a volatility of 25% and zero dividend yield. Other inputs were as follows:

21. Related party transactions continued
The purchases from these parties and the balances owed at year end are as set out below:

Number granted in period

Share price at grant date
Exercise price

2018
Number

2017
Number

2,305,000

£

4.35
4.425

–

£

–
–

Purchases from (sales to) related parties:
Silicon Valley Internship Program LLC
Silicon Valley Internship Program LLC

Amounts owed to (by) related parties:
Silicon Valley Internship Program LLC

Using these assumptions, the fair value of an issued option has been calculated as £1.02. This results in a total charge for 
options issued in 2018 of £2,361,000, which will be spread over the vesting periods of these options (four years). The 
resulting charge in 2018 is £191,000 (2017: £nil).

21. Related party transactions
21.01 Remuneration of key personnel
Key management of the Group are the members of the executive leadership team. Key management personnel remuneration 
includes the following expenses:

Short-term remuneration
Social security
Benefits in kind

Total remuneration

21.02 Transactions and balances with key management personnel

Amounts owed by/(to) key personnel:
Steve Flavell
Michael Hughes
Mike Reynolds
Barmak Meftah
Simon Healey

2018
£000

1,845
167
72

2,084

2018
£000

(35)
(30)
(2)
–
(7)

(74)

2017
£000

1,368
123
33

1,524

2017
£000

(96)
(20)
(4)
(5)
(15)

(140)

This amount represents unpaid expense claims or fee invoices.

21.03 Transactions with related companies and businesses
The Group has purchased services in the normal course of business from certain companies related to individuals who are 
or were Directors of the Group:

Interest charged during the year on shareholder loan

The Group has a related party relationship with its subsidiaries. At the balance Sheet date, the Company had receivables due 
from LoopUp Limited of £56,141,000 (2017: £8,208,000) and Pimco 2711 Limited of £4,500,000 (2017: £4,500,000). Other 
balances exist between subsidiaries of the Group which are eliminated on consolidation.

22. Subsidiary undertakings
The Company owns 100% of the issued shares of the following telephony and conferencing services subsidiaries which make up 
the carrying value of £139,000 (2017: £139,000). Investments in MeetingZone and other subsidiaries are held in LoopUp Limited.

Owned directly by LoopUp Group plc:
LoopUp Limited
Owned indirectly by LoopUp Group plc:
LoopUp LLC
LoopUp (Barbados) Limited
LoopUp (HK) Limited
LoopUp Australia Pty Ltd
Pimco 2711 Limited
Warwick Holdco Limited
Warwick Debtco Limited
Warwick Bidco Limited
MeetingZone Limited
MeetingZone GmbH
MeetingZone Inc
MeetingZone Canada Limited
Comfy MeetingZone AB
Comfy MeetingZone AS
MeetingZone Hong Kong

Country of incorporation
and principal place
of business

Principal activity

Proportion of ownership 
interests held by Group 
at year end

2018

2017

UK

Telephony and conferencing services

100%

100%

USA
Barbados
Hong Kong
Australia
UK
UK
UK
UK
UK
Germany
USA
Canada
Sweden
Norway
Hong Kong

Telephony and conferencing services
Telephony and conferencing services
Telephony and conferencing services
Telephony and conferencing services
Dormant company
Holding company
Holding company
Holding company
Telephony and conferencing services
Telephony and conferencing services
Telephony and conferencing services
Telephony and conferencing services
Telephony and conferencing services
Telephony and conferencing services
Telephony and conferencing services

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

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All subsidiary undertakings have been included in the consolidation.

2018
£000

–
(45)

(45)

–

–

–

2017
£000

–
(38)

(38)

23

23

3

100%
100%
100%
100%
100%
–
–
–
–
–
–
–
–
–
–

81

Notes to the Financial Statements continued
For the year ended 31 December 2018

Strategic Report

Governance

Financial Statements

23. Operating lease arrangements
Outstanding commitments for future minimum lease payments under non-cancellable operating leases were:

26. Deferred tax assets and liabilities 
Recognised deferred tax assets and liabilities

Land and buildings:
Within one year
In the first to fifth years inclusive
After the fifth year

2018
£000

2017
£000

807
1,523
–

2,330

555
1,474
159

2,188

The Group’s main UK office was leased on a five-year term expiring in November 2016, at an annual rental of £98,000. This was 
renewed for a further five-year term (with a three year break option) from December 2016 at an annual rental of £200,000.

The San Francisco office was leased at an annual rental equivalent to £256,000, payable monthly, for 2018 (increasing 
annually). The lease expires in June 2023.

Deferred tax assets and liabilities are attributable to the following:

Intangible assets

Tax (assets) / liabilities

Net deferred tax liabilities

Movement in deferred tax during the year:

MeetingZone’s main offices in Cardiff, UK are leased at an annual rental of £84,000. This lease expires in 2019 and it is 
expected that this will be replaced by other premises in 2019.

Intangible assets

The group leases several other smaller properties as well as housing some offices in temporary facilities.

24. Dividends
The Directors do not recommend the payment of a dividend (2017: £nil).

24. Subsequent events
On 29 March 2019, Barmak Meftah resigned from the Board and Committees. He was replaced on 15 April 2019 by  
Keith Taylor. In early 2019 the Group opened new offices in Madrid, Dallas, Los Angeles, Chicago and Atlanta to expand its 
international sales presence.

25. Recognition of liabilities arising from financing activities
The change in the Group’s liabilities arising from financing activities can be classified as:

1 January 2018
Cash flows:
– repayment
– proceeds

Long-term 
borrowing
£000

Short-term 
borrowing
£000

–

–

Total
£000

–

–
14,450

14,450

(850)
2,550

(850)
17,000

1,700

16,150

2018

2017

Assets
£000

Liabilities
£000

Assets
£000

Liabilities
£000

–

–

–

5,709

5,709

5,709

–

–

–

–

–

–

1 January
2018
£000

Acquired in
 business 
combination
£000

31 December
2018
£000

–

–

5,709

5,709

5,709

5,709

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83

Company Information and Corporate Advisers

Advisers

Legal Counsel
Pinsent Masons
30 Crown Place 
Earl Street
London
EC2A 4ES
020 7418 7000

Financial Public Relations
FTI Consulting
200 Aldersgate Street
London
EC1A 4HD
020 7979 7400

Financial Adviser, NOMAD, Joint Broker
Panmure Gordon
1 New Change
London
EC4M 9AF
020 7886 2500

Financial Adviser, Joint Broker
Numis Securities
The London Stock Exchange Building
10 Paternoster Square
London
EC4M 7LT

Reporting Accountant and Auditor
Grant Thornton
30 Finsbury Square
London
EC2A 1AG
020 7184 4300

Registrars
Neville Registrars
Neville House
18 Laurel Lane
Halesowen
B63 3DA
0121 585 1131

Company Registration Number: 09980752

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LoopUp Group plc | Annual Report & Accounts 2018