Vancouver-based Lululemon Athletica Inc. and its subsidiaries are responsible for designing, distributing, and retailing athletic apparel, footwear, and accessories under the popular lululemon brand for both men and women. The company operates in two main segments, Company-Operated Stores and Direct to Consumer, providing a robust product line of pants, shorts, tops, and jackets for various activities like yoga, running, and training. Not only do they sell apparel, but the company also provides fitness-inspired accessories and footwear for the health-conscious consumer. Lululemon's products can be found in various locations across the globe, including its chain of company-operated stores, outlets, and interactive workout platforms. Additionally, they partner with yoga and fitness studios, university campus retailers, recommerce platforms, and temporary locations, apart from their mobile apps and e-commerce website, lululemon.com. The company has a widespread presence in countries such as the United States, Canada, China, Australia, United Kingdom, and more. Established in 1998, this thriving athleisure brand continues to grow, with plans to extend their presence into Spain, France, Malaysia, Sweden, the Netherlands, Norway, and Switzerland.