Magic Software Enterprises Ltd., a software company based in Israel, offers a range of proprietary application development, business process integration, and IT outsourcing services. Its Software Services segment focuses on developing and selling application platforms, software applications, and integration solutions, while its IT Professional Services segment offers services in infrastructure design and delivery, application development, and technology planning and implementation. Among its proprietary application platforms are Magic xpa for business application deployment, AppBuilder for building high-end business applications, and Magic xpi for application integration. The company also offers vertical software solutions, such as Clicks for healthcare providers, Leap for business support systems, and Nativ for rehabilitation center management. Magic Software Enterprises Ltd. provides software maintenance, support, training, consulting services, and more. Formerly known as Mashov Software Export (1983) Ltd., the company changed its name to Magic Software Enterprises Ltd. in 1991 and is headquartered in Or Yehuda, Israel.