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Magnit
Annual Report 2009

MGNT · LSE Industrials
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Ticker MGNT
Exchange LSE
Sector Industrials
Industry Security & Protection Services
Employees 10,000+
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FY2009 Annual Report · Magnit
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TABLE OF CONTENTS  

1. KEY OPERATIONAL AND FINANCIAL HIGHLIGHTS ....................... 4 

22..  MMIISSSSIIOONN ............................................................................................................ 5 

33..  CCHHIIEEFF  EEXXEECCUUTTIIVVEE  OOFFFFIICCEERR’’SS  SSTTAATTEEMMEENNTT ......................................... 6 

55..  IINNFFOORRMMAATTIIOONN  OONN  TTHHEE  BBOOAARRDD  MMEEMMBBEERRSS ........................................ 9 

66..  RREEPPOORRTT  OOFF  TTHHEE  BBOOAARRDD  OONN  22000099  OOPPEERRAATTIIOONNSS .............................. 16 

77..  MMAAIINN  22000099  CCOORRPPOORRAATTEE  EEVVEENNTTSS ........................................................... 23 

88..  PPOOSSIITTIIOONN  OOFF  TTHHEE  CCOOMMPPAANNYY  IINN  TTHHEE  SSEECCTTOORR ................................ 25 

99..  PPRRIIOORRIITTYY  DDIIRREECCTTIIOONNSS  OOFF  TTHHEE  CCOOMMPPAANNYY’’SS  OOPPEERRAATTIIOONN......... 39 

1100..  PPRRIIOORRIITTYY  DDIIRREECCTTIIOONNSS  OOFF  TTHHEE  CCOOMMPPAANNYY’’SS  DDEEVVEELLOOPPMMEENNTT 41 

1111..  IINNFFOORRMMAATTIIOONN  OONN  TTHHEE  PPAAIIDD  DDIIVVIIDDEENNDDSS ..................................... 44 

1122..  SSEECCUURRIITTIIEESS................................................................................................... 45 

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JJOOIINNTT--SSTTOOCCKK  
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CCOOMMPPAANNIIEESS””,,  MMAADDEE  WWIITTHHIINN  TTHHEE  YYEEAARR  22000099.. ..................................... 51 

1144..   LLIISSTT   00FF   22000099   TTRRAANNSSAACCTTIIOONNSS   DDEECCLLAARREEDD   AASS   RREELLAATTEEDD--PPAARRTTYY  
IINN   AACCCCOORRDDAANNCCEE   WWIITTHH   TTHHEE   FFEEDDEERRAALL   LLAAWW   OONN   ““JJOOIINNTT--SSTTOOCCKK  
CCOOMMPPAANNIIEESS”” ..................................................................................................... 54 

1155..   MMAAIINN   RRIISSKK   FFAACCTTOORRSS   RREELLAATTEEDD   TTOO   TTHHEE   ССOOMMPPAANNYY  
OOPPEERRAATTIIOONN...................................................................................................... 102 

1166..   IINNFFOORRMMAATTIIOONN   OONN   TTHHEE   CCOOMMPPLLIIAANNCCEE   WWIITTHH   TTHHEE   FFFFMMSS   CCOODDEE  
OOFF  CCOORRPPOORRAATTEE  CCOONNDDUUCCTT  OOFF  RRUUSSSSIIAANN  FFEEDDEERRAATTIIOONN  ................ 131 

1177..  IINNFFOORRMMAATTIIOONN  OONN  TTHHEE  AAUUDDIITTOORR  AANNDD  TTHHEE  CCOONNSSUULLTTAANNTT  OOFF  
TTHHEE  CCOOMMPPAANNYY................................................................................................ 146 

ANNEX TO 2009 ANNUAL REPORT OF OJSC “MAGNIT”.................. 148 

2 

 
 
ANNEX № 1. OJSC “Magnit” and it’s subsidiaries financial report prepared 
according  to  the  International  Financial  Reporting  Standards  for  the  year 
ended December 31, 2009. .................................................................................... 148 

ANNEX № 2. RAS Accounting report of CJSC “Tander” for the year 2009 148 

ANNEX  №  3.  RAS  Accounting  report  of  OJSC  “Magnit”  for  the  year  2009
................................................................................................................................. 148 

3 

 
  
1. KEY OPERATIONAL AND FINANCIAL HIGHLIGHTS  11  

Number of opened stores, NET 

Total number of stores 

Selling space, sq. m.  

Number of customers 

Net sales, million RUR 

Net sales, million USD2 

Gross profit, million RUR 

Gross profit, million USD 

Gross margin, % 

EBITDAR3, million RUR 

EBITDAR, million USD 

EBITDAR margin, % 

EBITDA, million RUR 

EBITDA, million USD 

EBITDA margin, % 

EBIT, million RUR 

EBIT, million USD 

EBIT margin, % 

Net profit, million RUR 

Net profit, million USD 

Net profit margin, % 

Capitalization as of 31.12.2009, million RUR4 

Capitalization as of 31.12.2009, million USD 

646 

3,228 

1,059,867 

1,013.44 

169,860.97 

5,354.49 

39,884.61 

1,257.27 

23.5% 

20,017.98 

631.02 

11.8 % 

16,162.55 

509.49 

9.5% 

12,892.41 

406.40 

7.6% 

8,728.77 

275.15 

5.1% 

159,945.14 

5,041.91 

1 Audited financial statements prepared in compliance with IFRS  
2 Figures in dollar terms are based on the average exchange rate for 2009 of 31.7231 RUR per 1 US$ 
3 Management accounts 
4 RTS (88,975,073 ordinary shares, admitted to trading, × 1797.63991 rubles market value as of 31.12.2009) 

4 

 
                                                 
22..  MMIISSSSIIOONN  

“WWee  wwoorrkk  hhaarrdd  ttoo  iinnccrreeaassee  tthhee  pprroossppeerriittyy  ooff  oouurr  ccuussttoommeerrss  bbyy  

mmiinniimmiizziinngg  tthheeiirr  eexxppeennddiittuurree  oonn  qquuaalliittyy  ccoonnssuummeerr  ggooooddss  tthhrroouugghh::  

--  EEffffiicciieenntt  uussee  ooff  tthhee  CCoommppaannyy''ss  rreessoouurrcceess;;  

--  OOnn--ggooiinngg  iimmpprroovveemmeennttss  iinn  tteecchhnnoollooggyy;;  

--  AAddeeqquuaattee  ccoommppeennssaattiioonn  ffoorr  oouurr  eemmppllooyyeeeess..  

5 

 
 
33..  CCHHIIEEFF  EEXXEECCUUTTIIVVEE  OOFFFFIICCEERR’’SS  SSTTAATTEEMMEENNTT  

«Results  of  the  Company’s  operations  in  2009 

may be estimated as positive. We achieved good EBITDA 

margin and net profit results. Record number of openings 

of  convenience  stores  supported  the  course  of  the 

Company at active expansion. Autumn offering of shares 

on  the  London  Stock  Exchange  enabled  to  end  the  year 

with extremely low net debt to EBITDA ratio. 

But  life  is  going  forward.  We  will  once  again  have  to  prove  that  our  achievements  are  not 

coincidental. We are reviewing the results but all our thoughts are of the future. 

2010  expansion  plan  will  demand  investments  within  1  billion  dollars  from  the  Company. 

Quality  investing  of  such  an  amount  anticipates  serious  efforts  for  our  part.  We  plan  to  significantly 

increase the rate of hypermarket openings significantly and estimate to end the current year with 55-60 

operating outlets of such format. We pay great significance to accumulation of the land plots for future 

hypermarkets  which  will  enable  us  not  only  not  to  reduce  but  to  significantly  increase  the  number  of 

openings in the nearest few years. 

Focus on the hypermarket format expansion is not the sign of detraction to convenience stores. 

We plan to spend substantial funds not only to open not less than 500 such outlets but to buy a lot of 

land plots, construct new stores and buy out leased premises. 

Investments in traffic on competitive markets will become one of the Company’s main focuses in 

2010. 

Reduction of logistics costs, improvement of purchasing conditions and everyday work to enhance 

the internal business processes are strategic directions of the Company’s operations.  

Construction  and  launching  of  new  distribution  centers  and  increase  of  the  number  of  owned 

vehicles to more than  two thousand this  year  will  allow  us to intensify deliveries  to  stores through in-

house logistics system in the nearest time.»  

Chief executive officer of OJSC “Magnit” 
S. Galitsky 

6 

 
 
 
44..   IINNFFOORRMMAATTIIOONN   OONN   TTHHEE   PPEERRSSOONN   IINN   TTHHEE   PPOOSSIITTIIOONN   OOFF   AA  

SSOOLLEE  EEXXEECCUUTTIIVVEE  BBOODDYY  

As  of  April  13,  2006  Sergey  Galitskiy  is  elected  a  Chief  Executive  Officer  by  the 
resolution of the Board of directors of April 12, 2006. On March 31, 2009 the Board of directors 
(minutes of 31.03.2009) has adopted a decision on prolongation of the chief executive officer’s 
authorities for the new period.  

Biographical information of the person in the position of a sole executive body: 

Name: Sergey Galitskiy 
Date of birth: 14.08.1967 
Education:  Mr.  Galitskiy  graduated  from  Kuban  State  University  with  a  degree  in 

Economics in 1992 

Positions occupied in the Company and other companies in the last five years including 

plural offices: 

1) Period: 25.04.1996 – 27.06.2006. 
Organization: CJSC “Tander”. 
Position: CEO; 

2) Period: 28.06.2002 – 18.04.2006. 
Organization: CJSC “Tander”. 
Position: member of the Board;  

3) Period: 01.04.2004 – present day. 
Organization: OJSC “Magnit”. 
Position: member of the Board; 

4) Period: 13.04.2006 – present day. 
Organization: OJSC “Magnit”. 
Position: CEO 

Stockholding of CEO in the Company’s share capital: 40.5442% (as of 31.12.2009). 
Ordinary shares, owned by CEO: 40.5442% (as of 31.12.2009). 

Information on transactions of acquisition/alienation of the Company’s shares, made by 

the person in the position of a sole executive body during the reporting period: 

№ 

1 

2 

3 

Date of 
operation 

02.09.2009 

21.10.2009 

18.12.2009 

Operation 

Number of shares 

Type of shares 

Alienation of 
securities  
Alienation of 
securities  
Acquisition of 
securities 

1 747 379 

4 000 000 

4 611 525 

Ordinary nominal uncertified 
shares 
Ordinary nominal uncertified 
shares 
Ordinary nominal uncertified 
shares 

7 

 
 
 
 
 
 
 
 
 
 
 
 
4 

29.12.2009 

Acquisition of 
securities 

647 083 

Ordinary nominal uncertified 
shares 

CCEEOO   RREEMMUUNNIIRRAATTIIOONN   CCRRIITTEERRIIAA   AANNDD   AAMMOOUUNNTT   OOFF   CCEEOO   RREEMMUUNNEERRAATTIIOONN  
((RREEFFUUNNDD   OOFF   CCHHAARRGGEESS))   PPAAIIDD   AACCCCOORRDDIINNGG   TTOO   TTHHEE   RREESSUULLTTSS   AACCHHIIEEVVEEDD   IINN   TTHHEE  
FFIINNAANNCCIIAALL  YYEEAARR  

Under Clause 7 of Regulations “On the chief executive officer of OJSC “Magnit”, ratified 
by the resolution of the annual general shareholders’ meeting of 28.01.2008 (minutes of meeting 
of  04.02.2008  and  previous  editions),  the  wage  rate  and  other  payments  set  upon  CEO  are 
determined by the labor contract agreed with CEO. 

Remuneration of CEO of OJSC “Magnit” in 2009 amounted to 15,224,830.60 rubles. 

8 

 
 
 
 
 
55..  IINNFFOORRMMAATTIIOONN  OONN  TTHHEE  BBOOAARRDD  MMEEMMBBEERRSS  

Dmitriy Chenikov – the Chairman of the Board. 
Date of birth: 08.09.1965 
Education: 

graduate 

of 

a 

Krasnodar 

Polytechnic 

Institute, 

engineer/constructor/technologist, candidate of technical sciences. 

Positions occupied in the Company and other companies in the last five years including 

plural offices: 

1) Period: 22.01.2001 – 31.08.2007. 
Organization: CJSC “Tander”. 
Position: Director, Discounter format development; 

2) Period: 12.04.2006 – 24.06.2008. 
Organization: OJSC “Magnit”. 
Position: member of the Board; 

3) Period: 01.09.2007 – 08.01.2008. 
Organization: CJSC “Tander”. 
Position: Regional Director; 

4) Period: 09.01.2008 – present day. 
Organization: CJSC “Tander”. 
Position: Director, Nonfood products acquisition; 

5) Period: 18.09.2007 – 24.02.2009. 
Organization: LLC “Tandem”. 
Position: member of the Board; 

6) Period: 25.06.2008 – present day. 
Organization: OJSC “Magnit”. 
Position:  Chairman of the Board; 

7) Period: 15.12.2008 – 01.04.2009 
Organization: LLC “Magnit – Nizhniy Novgorod”. 
Position: member of the Board. 

Shareholding of the person in the issuer’s charter capital: 0.1574% (as of 31.12.2009). 
Ordinary shares owned by the person: 0.1574% (as of 31.12.2009). 
Information on transactions of acquisition/alienation of the Company’s shares made by 

the person occupying the position of the sole executive body (CEO): 

№  

Date of 
operation 

1 

23.07.2009 

Operation 

Number of shares 

Type of shares 

Alienation of 
securities  

80,000 

Ordinary nominal 
uncertified shares 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Andrey Arutyunyan 
Date of birth: 12.01.1969. 
Period:  a graduate of Kuban State University with a degree in Economics, 1991. 
Positions  occupied  in  the  issuer  and  other  companies  in  the  last  five  years  including 

plural offices: 

1) Period: 28.06.2002 – 18.04.2006. 
Organization: CJSC “Tander”. 
Position: member of the Board; 

2) Period: 01.12.2003 – present day. 
Organization: OJSC “Magnit”. 
Position: first Deputy CEO; 

3) Period: 01.04.2004 – 24.06.2008. 
Organization: OJSC “Magnit”. 
Position: Chairman of the Board; 

4) Period: 01.10.2004 – 31.06.2009 
Organization: CJSC “Tander”. 
Position: Director of Development department; 

5) Period: 30.01.2006 – 01.04.2009. 
Organization: LLC “Magnit – Nizhniy Novgorod”. 
Position: Chairman of the Board; 

6) Period: 25.06.2008 – present day. 
Organization: OJSC “Magnit”. 
Position:  member of the Board; 

7) Period: 13.12.2008 – 24.02.2009. 
Organization: LLC “Tandem”. 
Position:  member of the Board. 

8) Period: 01.07.2009 – present day 
Organization: CJSC “Tander”. 
Position: Deputy chief executive officer in charge of development.  

Shareholding of the person in the issuer’s charter capital: 0.2099% (as of 31.12.2009). 
Ordinary shares owned by the person: 0.2099% (as of 31.12.2009). 

Information on transactions of acquisition/alienation of the Company’s shares made by 

the Board member during the reporting period: 

During the reporting period no transactions of acquisition/alienation of the Company’s 

shares were made. 

Butenko Valeriy Vladimirovich 
Date of birth: 25.11.1965 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
Education: 
higher - in 1988  graduated from Novorossiysk higher engineering sea  school  - 
navigator engineer. 

Positions  occupied  in  the  issuer  and  other  companies  in  the  last  five  years  including 

plural offices: 

1)  Period: 01.03.2004- 31.07.2009. 
Organization: CJSC “Tander”. 
Position: Director in charge of .reviser and analytica job.  

2)  Period: 09.05.2004- 28.05.2005. 
Organization: CJSC “Tander”. 
Position: Member of the Board of directors.  

3)  Period: 29.05.2005- 31.03.2009. 
Organization: CJSC “Tander”. 
Position: Member of the Revisory Committee.  

4)  Period: 01.04.2004- 24.06.2009. 
Organization: OJSC “Magnit”. 
Position: Chairman of the Revisory Committee.  

5)  Period: 25.06.2009 – present days 
Organization: OJSC “Magnit”. 
Position: Member of the Board of directors. 

6) Period: 01.08.2009- present days 
Organization: CJSC “Tander”. 
Position: Deputy chief executive officer  in charge of .reviser and analytica job.  

Shareholding of the person in the issuer’s charter capital: 0.0809% (as of 31.12.2009). 
Ordinary shares owned by the person: 0.0809% (as of 31.12.2009). 

Information on transactions of acquisition/alienation of the Company’s shares made by 

the Board member during the reporting period: 

During the reporting period no transactions of acquisition/alienation of the Company’s 

shares were made. 

Westman Johan Mattias 
Date of birth: 05.02.1966. 
Education:  Stockholm  School  of  Economics,  1992,  master’s  degree  in  Business 

Administration; Linguistic School of Sweden Armed Forces, 1997. 

Positions occupied in the Company and other companies in the last five years including 

plural offices: 

1) Period: 1996 - present day. 
Organization: Prosperity Capital Management (UK) Ltd. 
Position: CEO; 

11 

 
 
 
 
 
 
 
 
 
 
 
2) Period: 08.04.2006 – present day. 
Organization: OJSC “Magnit”. 
Position: member of the Board. 

Shareholding of the person in the Company’s charter capital: no share. 
Ordinary shares owned by the person: no share. 

Information on transactions of acquisition/alienation of the Company’s shares made by 

the Board member during the reporting period: 

During the reporting period no transactions of acquisition/alienation of the Company’s 

shares were made. 

Sergey Galitskiy 
Date of birth: 14.08.1967 . 
Education: a graduate of Kuban State University with a degree in Economics in 1992. 
Positions occupied in the Company and other companies in the last five years including 

plural offices: 

1) Period: 25.04.1996 – 27.06.2006. 
Organization: CJSC “Tander”. 
Position: CEO; 

2) Period: 28.06.2002 – 18.04.2006. 
Organization: CJSC “Tander”. 
Position: member of the Board; 

3) Period: 01.04.2004 – present day. 
Organization: OJSC “Magnit”. 
Position: member of the Board; 

4) Period: 13.04.2006 – present day. 
Organization: OJSC “Magnit”. 
Position: CEO. 

Shareholding of the person in the Company’s charter capital: 40.5442% (as of 31.12.2009). 
Ordinary shares owned by the person: 40.5442% (as of 31.12.2009). 

Information on transactions of acquisition/alienation of the Company’s shares made by 

the person occupying the position of the sole executive body: 

№ 

1 

2 

3 

Date of 
operation 

02.09.2009 

21.10.2009 

18.12.2009 

Operation 

Number of shares 

Type of shares 

Alienation of 
securities  
Alienation of 
securities  
Acquisition of 
securities 

1 747 379 

4 000 000 

4 611 525 

Ordinary nominal uncertified 
shares 
Ordinary nominal uncertified 
shares 
Ordinary nominal uncertified 
shares 

12 

 
 
 
 
 
 
 
 
 
 
 
4 

29.12.2009 

Acquisition of 
securities 

647 083 

Ordinary nominal uncertified 
shares 

Alexey Makhnev 
Date of birth: 24.05.1976 
Education: higher - in 1998  graduated from Saint Petersburg University of economics 
and finance - Ph.D. in Economics  

Positions occupied in the Company and other companies in the last five years including 

plural offices: 

1) Period: 07.2004– 11.2006 
Organization: CJSC “United financial group”. 
Position: vice president, corporate finance department; 

2) Period: 12.2006 – 08.2007 
Organization: LLC “Deutsche Bank”. 
Position: director, corporate finance governance. 

3) Period: 09.2007– 12.2008; 
Organization: LLC “Morgan Stanley Bank”. 
Position: vice president, investment banking Department. 

4) Period: 12.2008 – 05.2009; 
Organization: LLC “Morgan Stanley Bank”. 
Position: executive director, investment banking Department. 

5) Period: 05.2009– present days; 
Organization: CJSC “VTB Capital”. 
Position: managing director, Head of Consumer sector and Retail direction, investment 

banking on global markets Department. 

6) Period: 25.06.2009 – present days; 
Organization: OJSC "Magnit"; 
Position: member of the board of directors. 

Shareholding of the person in the issuer’s charter capital: no share. 
Ordinary shares owned by the person: no share. 
Information on transactions of acquisition/alienation of the Company’s shares made by 

the Board member during the reporting period: 

During the reporting period no transactions of acquisition/alienation of the Company’s 

shares were made. 

Khachatur Pombukhchan 
Date of birth: 16.03.1974. 
Education:  a  graduate  of  Kuban  State  University,  applied  mathematics,  1995;  Russian 

Corresponding finance and economics institute with a degree in Economics, 1998 

13 

 
 
 
 
 
 
 
 
 
 
Positions  occupied  in  the  issuer  and  other  companies  in  the  last  five  years  including 

plural offices 

1) Period: 26.07.2004 – 01.03.2006. 
Organization: OJSC “Mobile TeleSystems“. 
Position: Director, Office sales and service department; 

2) Period: 05.12.2005 – 01.03.2006. 
Organization: CJSC “Tander”. 
Position: Marketing director (part-time); 

3) Period: 02.03.2006 – 03.05.2008. 
Organization: CJSC “Tander”. 
Position: Marketing director; 

4) Period: 29.11.2006 – 26.05.2009 
Organization: CJSC “Digital Gallery”. 
Position: member of the Board; 

5) Period: 04.05.2008 – 30.06.2008 
Organization: CJSC “Tander”. 
Position: first Deputy CFO; 

6) Period: 19.06.2008 – present day. 
Organization: LLC “Magnit Finance”. 
Position: CEO; 

7) Period: 25.06.2008 – present day. 
Organization: OJSC “Magnit”. 
Position: member of the Board; 

8) Period: : 01.07.2008 – present day. 
Organization: CJSC “Tander”. 
Position: CFO; 

9) Period: 01.07.2008 – present day. 
Organization: OJSC “Magnit”. 
Position: CFO; 

10) Period: 15.12.2008 – 01.04.2009 
Organization: LLC “Magnit – Nizhniy Novgorod”. 
Position: member of the Board; 

11) Period: 13.12.2008 –24.02.2009. 
Organization: LLC “Tandem”. 
Position: member of the Board. 

Shareholding of the person in the issuer’s charter capital: no share. 
Ordinary shares owned by the person: no share. 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
Information on transactions of acquisition/alienation of the Company’s shares made by 

the Board member during the reporting period: 

During the reporting period no transactions of acquisition/alienation of the Company’s 

shares were made. 

RREEMMUUNNIIRRAATTIIOONN   CCRRIITTEERRIIAA   AANNDD   AAMMOOUUNNTT   OOFF   RREEMMUUNNEERRAATTIIOONN   ((RREEFFUUNNDD   OOFF  
CCHHAARRGGEESS))   OOFF   EEVVEERRYY   MMEEMMBBEERR   OOFF   CCOOMMPPAANNYY’’SS   BBOOAARRDD   OOFF   DDIIRREECCTTOORRSS   PPAAIIDD  
AACCCCOORRDDIINNGG  TTOO  TTHHEE  RREESSUULLTTSS  AACCHHIIEEVVEEDD  IINN  TTHHEE  RREEPPOORRTTIINNGG  YYEEAARR  

In 2009 upon the resolution of shareholders’ meeting of 25.06.2009 (minutes of meeting 
of  25.06.2009)  the  Board  members  were  paid  remuneration  for  participation  in  the  board 
operation in 2008 in the amount of 9,533,132.02 (nine million five hundred thirty three thousand 
one hundred thirty two) rubles 02 kopecks. 

According  to  Regulations  “On  OJSC  “Magnit”  Board  of  Directors”,  ratified  by  the 
resolution  of  the  annual  General  Shareholders’  meeting  of  08.04.2006  (minutes  of  meeting  of 
12.04.2006),  remuneration  of  the  Board  members  is  paid  upon  the  resolution  of  general 
shareholders’ meeting in the form of remuneration for participation in the board operation and 
remuneration for the achieved results. 

Remuneration for participation in the board operation amounts to 120,000 (one hundred 

twenty thousand) rubles per month. 

Remuneration  to  the  independent  director  for  participation  in  the  board  operation 

amounts to 30,000 (thirty thousand) USD per year, additionally  

 - 2,000 (two thousand) US dollars for participation by personal presence in each meeting 

in the form of joint presence of the board,  

 -  500  (hundred)  US  dollars  for  participation  by  directing  the  written  opinion  for  each 
meeting  in  the  form  of  joint  presence  of  the  board,  or  for  participation  in  each  meeting  in 
absentee form.  

Year-end bonus, based on the operation results, is also paid to the members of the board 
in addition to the remuneration. Fixed amount of year-end bonus is paid to the members of the 
board  after  approval  of  appropriate  annual  financial  report  by  the  general  shareholders’ 
meeting of the Company. 

15 

 
 
 
66..  RREEPPOORRTT  OOFF  TTHHEE  BBOOAARRDD  OONN  22000099  OOPPEERRAATTIIOONNSS  

Within 2009 the Board of directors of OJSC “Magnit” operated in two structures. 
The structure of the Board of directors (elected by annual general shareholders’ meeting 

on June, 25 2008, minutes of July 09,2008): 

№  

Full name of a member of the board of directors 

Date of birth 

1 

2 

3 

4 

5 

6 

7 

Andrey Aroutunyan 

Pierre Bruno Charles Boushut 

Westmann Mattias Johan  

Sergey Galitsky  

Vladimir Gordeychuk  

Khachatur Pombukhchan 

Dmitry Chenikov 

12.01.1969 

22.08.1955 

05.02.1966 

14.08.1967 

15.08.1961 

16.03.1974 

08.09.1965 

The structure of the Board of directors (elected by annual general shareholders’ meeting 

on June, 25 2009, minutes of June, 25 2009): 

№  

Full name of a member of the board of directors 

Date of birth 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

  Andrey Aroutunyan 

  Valeriy Butenko 

  Westmann Mattias Johan 

  Sergey Galitsky 

  Alexey Makhnev  

  Khachatur Pombukhchan 

  Dmitry Chenikov 

12.01.1969 

25.11.1965 

05.02.1966 

14.08.1967 

24.05.1976 

16.03.1974 

08.09.1965 

The  current  Board  of  directors  includes  four  independent  directors,  they  are  Valeriy 

Butenko, Westmann Mattias Johan, Alexey Makhnev, and_ Dmitry Chenikov. 

Dmitriy Chenikov was elected a Chairman of the Board of directors by the unanimous 
resolution  at  the  first  Board  meeting  of  11.08.2009,  Valeriy  Butenko  was  appointed  a  Deputy 
Chairman and Khachatur Pombukhchan was elected a Secretary of the Board. 

The  Board  of  directors  of  the  Company  operated  under  the  Law  “On  joint-stock 
companies”  and  the  Charter  of  the  Company,  Regulations  of  the  Board  of  directors  of  OJSC 
“Magnit”, and Regulations of the Committees of the Board of directors. 

According to the provisions of the corporate documents, during the reporting period the 
following  committees  of  the  Board  operated  to  provide  its  efficiency  and  prepare  the  most 
important issues attributed to the competence of the Board of directors: 

16 

 
 
 
 
 
 
 
HR and Remuneration Committee of the Board of Directors: 

Full name of a member of the board of 
directors 

Alexey Makhnev  

Andrey Aroutunyan  

Dmitry Chenikov  

Position in the committee 

chairman of the committee 

member of the committee 

member of the committee 

Audit Committee of the Board of Directors: 

Full name of a member of the board of 
directors 

Position in the committee 

№  

1 

2 

3 

№  

1  Westmann Mattias Johan 

chairman of the committee 

2 

3 

Valeriy Butenko  

member of the committee 

Khachatur Pombukhchan 

member of the committee 

During  2009  the  Board  of  directors  held  13  meetings  and  examined  98  issues.  All  the 

meetings of the Board of directors were held in the form of joint presence. 

Main issues considered by the Board of directors in 2009: 

Date of meeting 

Considered issues 

04.02.2009 

04.02.2009 

04.02.2009 

04.02.2009 

04.02.2009 

31.03.2009 

31.03.2009 

Suggestions  on  the  issues  to  be  placed  on  the  agenda  of  the  annual 
shareholders’ meeting were viewed 
The nominees for election into the Board of directors were considered and 
put in the list at the annual shareholders’ meeting 
The nominees for the auditor position were considered and put in the list at 
the annual shareholders’ meeting 
The  decision  to  hold  an  extraordinary  general  shareholders’  meeting  was 
adopted 
The decisions on approval of interested party transactions were adopted. 

The  regulations  on  the  information  policy  of  open  joint-stock  company 
“Magnit” in new edition was ratified. 
The decision on prolongation of CEO’s authorities for the new period was 
adopted 

31.03.2009 

The decisions on approval of interested party transactions were adopted. 

31.03.2009 

09.04.2009 

27.04.2009 

The  decision  on  the  determination  of  the  price  of  the  transaction  the 
approval  of  which  is  included  to  the  agenda  of  the  general  shareholders’ 
meeting was adopted.  
The decision on approval of interested party transaction was adopted. 

The  decision  on  convocation  of  the  annual  shareholders’  meeting  was 
adopted.  

17 

 
 
 
 
 
27.04.2009 

27.04.2009 

27.04.2009 

27.04.2009 

The annual report over 2008 financial year was preliminarily approved and 
was submitted for consideration of the general shareholders’ meeting. 
The  recommendations  to  the  general  shareholders’  meeting  on  the  profit 
distribution, including the dividend amount on OJSC “Magnit” shares and 
procedure of it’s payment, and losses following the results of 2008 financial 
year and the 1st quarter 2009 were approved. 
The  decision  on  the  determination  of  the  price  of  the  transaction  the 
approval  of  which  is  included  to  the  agenda  of  the  general  shareholders’ 
meeting was adopted. 
The  regulations  on  the  dividend  policy  of  open  joint-stock  company 
“Magnit” was ratified in new edition.  

27.04.2009 

The amount of the auditor’s services payment was determined. 

21.05.2009 

The nominees for election into the Board of directors were considered and 
put in the list at the annual shareholders’ meeting. 

21.05.2009 

The decision on approval of interested party transaction was adopted. 

22.06.2009 

The decisions on approval of interested party transactions were adopted 

11.08.2009 

11.08.2009 

11.08.2009 

11.08.2009 

11.08.2009 

The Chairman of the Board of directors, the Deputy Chairman of the Board 
of directors and the Secretary of the Board of OJSC “Magnit” were elected 
The  members  of  the  Audit  Committee  of  the  Board  of  directors  of  OJSC 
“Magnit” and its Chairman were elected 
The  members  of  the  HR  and  Remuneration  Committee  of  the  Board  of 
directors of OJSC “Magnit” and its Chairman were elected 
The  head  of  the  internal  audit  was  appointed,  the  regulations  on  the 
financing  and  operating  activities  internal  control  of  OJSC  “Magnit”  was 
ratified. 
The  regulations  on  information  policy  of  OJSC  “Magnit”  in  new  edition 
was ratified. 

11.08.2009 

The decisions on approval of interested party transactions were adopted. 

11.08.2009 

The decision on convocation of the extraordinary shareholders´meeting 
was adopted. 

11.08.2009 

02.09.2009 

02.09.2009 

The decision on the determination of the price of the transaction the 
approval of which is included to the agenda of the general shareholders’ 
meeting was adopted. 
The decision to increase charter capital of OJSC “Magnit” by issuing 
additional shares was adopted 
The decision on additional issue of securities and the prospectus to be 
represented in FFMS of Russia were ratified 

02.09.2009 

The decisions on approval of interested party transactions were adopted. 

02.09.2009 

19.10.2009 

The decision on the determination of the price of the transaction the 
approval of which is included to the agenda of the general shareholders’ 
meeting was adopted. 
The decision on the determination of the price of the transaction it’s 
approval related to the additional securities issue were adopted. 

18 

 
29.10.2009 

29.10.2009 

03.11.2009 

The offering price of ordinary nominal uncertified shares of OJSC “Magnit” 
of additional issue was determined 

The  decisions  on  the  determination  of  the  price  of  the  transaction  and 
approval  of  a  major  transaction  related  to  the  additional  securities  issue 
(the Underwriting Agreement) were adopted. 
The  decisions  on  the  determination  of  the  price  of  the  transaction  and 
approval  of  a  major  transaction  related  to  the  providing  of  loan  to  CJSC 
“Tander” were adopted. 

24.11.2009 

The decision on approval of interested party transaction was adopted. 

23.12.2009 

23.12.2009 

23.12.2009 

23.12.2009 

The Regulations on the Bonus Programme and the HR and Remuneration 
Committee under the CEO of CJSC “Tander” was ratified. 

The decision on issue of securities (exchange bonds of БО-01, БО-02, БО-03, 
БО-04 series) was adopted. 

The Decisions on issue of securities and Prospectus of securities (exchange 
bonds of БО-01, БО-02, БО-03, БО-04 series) were ratified. 

The decision on approval of major transaction (several associated 
transactions) on issue by public offering of exchange bonds of БО-01, БО-
02, БО-03, БО-04 series. 

23.12.2009 

The additional agreement to the labour contract with the person in the 
position of sole executive body of OJSC “Magnit” was ratified. 

Besides, within the reporting period the issues relating to the determination position of 
the OJSC “Magnit” on the realization of the voting rights on the Company’s stocks and shares 
of  the  other  organizations  (economic  companies)  were  examined  by  the  Board  of  directors  of 
OJSC “Magnit” in accordance with the Clause 14.2 of the Charter. Thus, the meetings with the 
examined issues concerning the definition of the OJSC “Magnit” representative position under 
the realization of the voting rights on the Company’s owned shares of CJSC “Tander”, share in 
LLC  “Magnit  Finance”,  LLC  “Magnit  -  Ninzhniy  Novgorod”,  and  “AgroTorg”were  held  in 
February, March, April, May, June, August, November,  and December of the year 2009. 

The Company’s management achieved the following results in 2009: 

1. Net sales of the Company increased by 27.79% from 132,921.22 million rubles in 2008 
to 169,860.97 million rubles in 2009. Revenue growth in dollar terms amounted to 0.12%: from 
US$ 5,347.81 million to US$ 5,354.49 million due to significant change of US$ exchange rate5. 

2.  Number  of  the  Company’s  stores  increased  from  2,568  “convenience  stores”  and  14 
hypermarkets in 2008 to 3,204 and 24 correspondingly in 2009, total selling space of the stores 
increased from 823.51 thousand sq. m. to 1,059.87 thousand sq. m. 

5 Based on the average exchange rate for 2009 of 31.7231 RUR per 1 US$, 2008 – 24.8553 RUR per 1 US$. 

19 

 
 
 
 
 
 
 
 
                                                 
 
3500

3000

2500

2000

1500

1000

500

0

3228

2582

2197

3204

2568

2194

1893

1500

1014

368

610

2002

2003

2004

2005

2006

2007

2008

2009

Convenience Stores

Hypermarkets

3.  Number  of  customers  increased  by  17.80%  from  860.34  million  in  2008  to  1,013.44 

million in 2009. 

4.  Share  of  sales  of  private  label  products  in  2009  increased  insignificantly  to  12.28% 
while the number of private label SKUs reduced from 700 in 2008 to 530 in 2009. The Company 
plans to further increase the share of sales of the private label products firstly by expanding the 
offer of these products in “Magnit” hypermarkets mainly in the non-food segment. 

800

600

400

200

0

6,3%

5,1%

265

162

12,12%

12,08%

12,28%

10,9%

8,2%

700

700

508

551

530

14%

12%

10%

8%

6%

4%

2%

0%

2003

2004

2005

2006

2007

2008

2009

Number of SKUs

Share in retail sales

5.  In  2009  the  Company  opened  a  distribution  center  in  Togliatti  (previously  there 
operated  a  leased  distribution  center).  Launch  of  the  new  distribution  center  improved  the 
quality of service in the Volga region. Total space of 9 distribution centers as of December 31, 
2009 amounted to 185,537 thousand sq. m. 

6. During the reporting year the fleet of the Company’s vehicles increased by 288 trucks, 
total  number  of  vehicles  amounted  to  1,453  which  resulted  in  the  considerable  reduction  of 
transportation costs. 

7.  In  2009  the  Company  increased  the  share  of  products  processed  via  its  distribution 

centers to 78% which is also one of the gross margin drivers. 

8.  The  Company  was  actively  working  with  its  personnel  increasing  their  loyalty  and 
developing corporate culture. In 2009 average weighted number of the Company’s employees 

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
amounted  to  75,745  out  of  which  58,606  are  in-store  personnel;  10,638  people  are  engaged  in 
distribution;  4,419  people  -  in  regional  branches  and  2,082  are  employees  of  the  head  office. 
Average salary in the Company in 2009 amounted to 123,714 rubles. 

The  regulations  on  the  Bonus  programme  and  the  HR  Committee  under  the  chief 
executive  officer  of  CJSC  “Tander”  ratified  by  the  Board  of  directors  on  December  23,  2009  is 
aimed  to  additional  motivation  of  its  key  personnel  providing  high  growth  rates  of  the 
Company.  Maximum  value  of  the  program  for  2009  can  amount  to  147,357  shares  of  the 
Company (number of securities with the total value as of the date of the decision of not more 
than 7% of the net profit of the Company for 2008 in accordance with IFRS. Realization of the 
current stage of the program will be completed in 2011. Participants of this program can include 
employees who have been working for the Company for not less than 8 years including at least 
2  years  in executive  positions  starting  from  the head  of  department as well  as  key employees 
who deliver high growth rates of the Company. 

9.  In  2009  the  Company  continued  to  work  with  its  customers  and  to  develop  its 
marketing  program.  However  the  reduction  of  the  disposable  income  affected  LFL  sales, 
average ticket and traffic results. 

4.1% LFL revenue growth of 2009 vs. 2008 in ruble terms was driven principally by 5.8% 

average ticket growth, while traffic remained negative and amounted to minus 1.5%. 

25,0%

20,0%

15,0%

10,0%

5,0%

0,0%

-5,0%

21,7%

18,8%

14,8%

13,9%

5,8%

4,1%

2007

-0,8%

2008

-2,3%

2009

-1,5%

LFL sales

LFL average ticket

LFL traffic

Gross  margin  improved  from  21.7%  in  2008  to  23.5%  in  2009.  Gross  profit  in  rubles 
increased by 38.39% from 28,820.57 million RUR (US$ 1,159.54 million) to 39,884.61 million RUR 
(US$ 1,257.27 million). 

EBITDA increased by 61.89% from 9,983.50 million RUR (US$ 401.67 million) in 2008 to 
16,162.55 million RUR (US$ 509.49 million) in 2009. Net debt/EBITDA ratio for 2009 amounted 
to 0.09. 

2009  net  income  increased  by  86.88%  and  amounted  to  8,728.77  million  RUR  (US$ 

275.15 million) vs. 4,670.69 million RUR (US$ 187.92 million) in 2008. 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4 000

3 000

2 000

1 000

0

19,9%

3 677

6,0%

2,7%

2007

21,7%

23,5%

25%

20%

15%

10%

5%

0%

5 354

9,5%

5,1%

2009

5 348

7,5%

3,5%

2008

Sales

Gross margin

EBITDA margin

NI margin

US$ million 

On the whole, the Board of Directors of the Company considers the achieved financial 

and economic results positive and complying with 2009 target plans. 

Following  the  results  of  the  conducted  work  the  Board  of  the  Company’s  directors 
recommends  the  annual  general  shareholders’  meeting  to  approve  the  activity  of  the 
Company’s management bodies during 2009 and to ratify 2009 annual report submitted for 
the meeting agenda. 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
77..  MMAAIINN  22000099  CCOORRPPOORRAATTEE  EEVVEENNTTSS    

January 

The  decisions  on  approval  of  related  party  transactions  are  adopted  by  the 
extraordinary shareholders’ meeting.  

March 

April 

June 

July 

August 

September 

October 

The Regulations on the information policy of OJSC “Magnit” is ratified.  

CJSC “Tander” regional branch is established in Perm of the Perm region. 
The  Board  of  directors  made  a  a  decision  on  prolongation  of  the  authorities  of 
Chief executive officer of OJSC “Magnit”. 

The Regulations on the dividend policy of OJSC “Magnit” is ratified in the new 
edition. 

The  decisions  on  approval  of  related  party  transactions  are  adopted  by  the 
extraordinary shareholders’ meeting. 

The  new  membership  of  the  OJSC  “Magnit”  Board  of  directors  including  four 
independent directors is formed by the annual general shareholders’ meeting. 

The decision to pay dividends following the results of 2008 financial year and the 
1Q 2009 is adopted by the annual general shareholders’ meeting.  

The decision on prolongation of CJSC “Tander” CEO’s authorities is adopted. 
Shares of OJSC “Magnit” are transferred to the quotation list “A” level 2 of OJSC 
“RTS”.   

The Board of directors forms the committees of the Board appoints the chairman, 
deputy chairman and secretary of the Board of Directors. 

Shares of OJSC “Magnit” are transferred to the quotation list “A” level 2 of CJSC 
“MICEX Stock Exchange”.   
CJSC “Tander” regional branch is established in Kirov of Kirovsk region. 
Board  of  directors  made  a  decision  to  increase  the  charter  capital  of  OJSC 
“Magnit” by means of offering of additional ordinary nominal uncertified shares.  
The  offering  and  floatation  outside  Russian  Federation  of  OJSC  “Magnit” 
ordinary nominal uncertified shares in the amount of 16,762,946 (sixteen million 
seven hundred sixty two thousand nine hundred forty six) shares are permitted 
by Russian FFMS. 
Road-show with OJSC “Magnit” top management is held. 
The  Board  of  directors  approves  the  Underwriting  agreement  as  a  major 
transaction. 
The  price  of  offering  of  OJSC  “Magnit”  ordinary  nominal  uncertified  shares  of 
additional issue is determined. 
The  decisions  on  approval  of  related  party  transactions  are  adopted  by  the 
extraordinary shareholders’ meeting. 

November 

Notification  on  the  results  of  additional  issue  of  the  OJSC  “Magnit”  ordinary 
nominal  uncertified  shares  in  the  amount  of  5 729 413  (five  million  seven 
hundred  twenty  nine  thousand  four  hundred  and  thirteen)  shares  is  filed  to 
Russian FSFM. 

23 

 
 
Under  the  foreign  law  the  securities  (global  depository  receipts,  “GDRs”) 
certifying the rights to the OJSC “Magnit” ordinary nominal shares are issued by 
JPMorgan Chase Bank, N. A. 

The decision on issue of securities (exchange bonds of БО-01, БО-2, БО-3, БО-4 
series) was adopted. 

December 

The charter of OJSC “Magnit” in the new edition is registered on the basis of the 
decision on increase of the charter capital. 

CJSC “Tander” regional branch is established in Nizhniy Tagil of the Sverdlovsk 
region. 

24 

 
88..  PPOOSSIITTIIOONN  OOFF  TTHHEE  CCOOMMPPAANNYY  IINN  TTHHEE  SSEECCTTOORR  

RRUUSSSSIIAANN  MMAARRKKEETT  

The section was prepared with the use of materials of IA Infoline and public sources of 

Companies. 

The  retail  business  was  one  of  the  most  dynamically  growing  sectors  in  Russian 
economy,  which  is  proved  by  the  growth  rates  of  the  turnover  of  the  mass  of  commodities 
maintained at twice higher growth rate level than GDP within the years of 2003 - 2008. In 2009 
the  sector  demonstrates  the  slowdown  rates  lower  than  of  GDP  and  industrial  production. 
According  to  the  estimates  of  Ministry  of  Economic  Development,  shortfall  of  the  working 
capital of trading organizations and tendency to increase inventory turnover inevitably leads to 
assortment reduction. 

In 2009 the retail turnover amounted to 14,516.9 billion rubles which is 94.5% to the level 
of 2008 in terms of mass of commodities. At that in December 2009 the turnover amounted to 
1,518.4  billion rubles  or 96.4%  growth  y-o-y.  December  traditionally  faced  the  growth  of food 
and non-food consumption as compared to November due to the increase of New Year sales. As 
a  result  the  retail  turnover  of  food  products  grew  by  22%,  while  the  turnover  of  non-food 
products  -  by  18.5%.  However,  the  turnover  growth  remained  negative  relative  to  December 
2008.  The  food  market  showed  0.1%  decrease  in  December  2009  vs.  December  2008  (in 
November  2009  the  figure  was  2.4%).  The  demand  increase  in  non-food  segment  was 
insignificant,  and  the  decrease  of retail  turnover  amounted  to  6.9% relative  to  December  2008 
(in November 2009 the figure was 10%). Thus, after the downturn peak the retail turnover faced 
gradual improvement during the IV quarter in September 2009 due to positive dynamics of real 
income of the population which increased by 1.9% in 2009, besides it grew by 7.6% in December 
2009 as compared to December 2008.  

From January to November 2009 decline of the population real income and deterioration 
in consumer confidence during the economic crisis caused not only the reduction of food and 
non-food  consumption  but  change  of  consumption  patterns  in  Russia  on  the  whole  (even 
savings volume increased in bank accounts). The major factors of this change were as follows: 

§ growth of food products share in retail turnover and significant reduction in purchases 

of durable goods (cars, household appliances etc); 

§  decrease  of  consumer  demand  due  to  the  rising  trend  to  save  and  decrease  of  real 
income  of  the  population.  The  reduction  of  consumer  credit,  particularly  due  to  the  high 
interest  rates,  stimulates  demand  reduction  especially  for  durable  goods  (cars,  furniture, 
household appliances). At the same time unemployment in the III-IV quarters of 2009 ceased to 
increase and there was seen a growth of employment; 

§ consumers’ disappointment in store chains (primarily in small regional retailers) who 
were unable to provide low prices and their reorientation towards purchasing food products in 
the  markets.  Thus,  one  of  the  most  important  trends  in  retail  business  development  is 
recognition  of  price  factor  and  consumer  flow  from  supermarkets  to  hypermarkets  and  from 
hypermarkets  to  discounters,  as  well  as  from  stores  to  markets,  as  the  key  motivation  for 
choosing a place for shopping. 

Major retail chains switched their store format to discounter by reducing costs, and thus 

tried to maintain traffic (“Pyaterochka”, “Holiday”, “Novye torgovye sistemi” etc). 

The  year  of  2009  was  marked by  strengthening of  retailers’ competition for  decreasing 
consumer spending, and also by network trading with retail markets within the conditions of 

25 

 
  
  
 
25

20

15

10

5

0

-5

-10

-15

-20

1600

1400

1200

the  reduction  of  consumer  spending.  It  should  be  noted  that  while  in  August  2009  the  retail 
turnover  in  money  terms  exceeded  the  rates  of  August  2008,  in  September  the  turnover 
decreased by 0.6%. In October the retail turnover in money terms was still lower as compared to 
2008,  however,  the  gap  was  almost  completely  reduced,  and  figures  of  2009  appeared  to  be 
higher starting November. 

Dynamics of the key market figures in 2005-2009 as a % to the corresponding period of the 
preceding year

16,7

15,9

13,8 13,3

12,7

10,7 10,4

10,5
8,4

15

14,1

11,9

13,3

13,4

11,2
9

10,1

17,9 17,6

16,5

15,1 15,1

13,8
11,8 12,3 12,1

15,4 16,1
14,8
13,4

19,6

18,7

21,6

20,5

18,7

15,8 15,8

16,7

14,4 14,4

12,5

11,3 10,8

9,3

7,2

10,5

8,2

5,4

6,7

4,8

2,5

3,6

2,6

2,1

-2,4

-3 -5,1
-4

0,3

-5,3

I Q 2005 III Q 2005 I Q 2006 III Q 2006 I Q 2007 III Q 2007 I Q 2008 III Q 2008 Dec 2008

Growth rate of retail turnover
Growth rate of food products turnover
Growth rate of non-food products turnover

-2,1

-3,2

-2,7 -3,1

-10,3

-5,6

-6,5

-8,4

-9,7

-1,3
-3

-4,8

Feb 2009 April 2009 June2009

July 2009 Sept 2009 Nov 2009

-0,1

-2,4

-3,6

-3,8

-4,5

-6,2 -5,6

-8,2

-8,4

-9,8 -9,9

-6,4

-6,9

-10

-11,6

-13,1 -13,8

-12,6

 Source: IA Infoline 

At that December faced the increase of non-food consumption, and the retail turnover in 
absolute terms was higher than in December 2008. Dynamics of the retail turnover in 2007-2009 
is represented in the graphical chart. 

Dynamics of retail turnover in 2007-2009, bn RUR.

1518,4

1453,6

1167,5

1108,6

1177,8

1131,6

1207,5

1179,7

1226,1

1223,2

1229,5

1237,3

1269

1272

1258,3

1238,9

1229,1

890,3

929,3

940,1

993,9

1012,9

1078,1

1050,1

1042,5

1069,9

1131,3

1138,3

1000

937,9

958

791,2

814,3

834,9

855,9

718,2

718,9

800

600

400

January

February

March

April

May

June

July

August

September

October

November

December

2009 (in current prices)

2008  (in prices of 2008)

2007  (in prices of 2007)

Year 

2006 

2007 

Dynamics of retail turnover in 2006-2009 

Turnover, billion RUR 

As % (1) to the corresponding 
period of the pervious year 

 Source: IA Infoline 

8693.4 

10757.8 

26 

113.9 

115.2 

 
 
 
 
Year 

2008 

2009 

Turnover, billion RUR 

As % (1) to the corresponding 
period of the pervious year 

13853.2 

14516.9 

113 

94.5 

Source: Federal State Statistics Service 

SSTTRRUUCCTTUURREE  OOFF  RREETTAAIILL  TTUURRNNOOVVEERR  BBYY  PPRROODDUUCCTT  TTYYPPEESS  

In  December  2009  the  share  of food  products  in  retail  turnover in  Russia  amounted  to 
48.9% (in December 2008 the figure was 48.0%). Reduction of share of non-food products ceased 
in the II half of 2009, while the share of food products was decreasing from 49.7% in May till 
October 2009. However, there was seen a trend brake in November-December, and the share of 
food products increased again. 

Dynamics of food products share in retail turnover in 2005-2009, %

50

49

48

47

46

45

44

5
0

n
a
J

5
0
r
a

M

5
0

y
a
M

5
0

l
u
J

5
0

p
e
S

5
0

v
o
N

6
0

n
a
J

6
0
r
a

M

6
0

y
a
M

6
0

l
u
J

6
0

p
e
S

6
0

v
o
N

7
0

n
a
J

7
0
r
a

M

7
0

y
a
M

7
0

l
u
J

7
0

p
e
S

7
0

v
o
N

8
0

n
a
J

8
0
r
a

M

8
0

y
a
M

8
0

l
u
J

8
0

p
e
S

8
0

v
o
N

9
0

n
a
J

9
0
r
a

M

9
0

y
a
M

9
0

l
u
J

9
0

p
e
S

9
0

v
o
N

It should be noted that data for 2009 and previous years are not fully comparable, as in 
2002-2008  the  data  on  food,  including  beverages,  was  provided  by  Federal  State  Statistics 
Service excluding tobacco goods, while in 2009 tobacco goods were included. At the same time, 
the  growth  trend  of  the  share  of  food  products  was  observed  in  2009,  despite  the 
misrepresentation introduced by statistics service. 

Index 

Retail turnover 

Food 

Non-food 

Share of food, % 

Share of non-food, % 

Structure of retail turnover in 2002-2009, billion RUR 
2002 

2003 

2004 

2006 

2007 

2005 

2008 

2009 

3765 

1754 

2011 

46,6 

53,4 

4529 

2092 

2437 

46,2 

53,8 

5642 

2578 

3064 

45,7 

54,3 

7038 

8690 

10866,2  13853,2  12988,5 

3216 

3945 

4884,9  6270,8 

7062,4 

3822 

4745 

5981,3  7582,4 

7454,5 

45,7 

54,3 

45,4 

54,6 

45,0 

55,0 

45,26 

54,73 

48,6 

51,1 

Source: Federal State Statistics Service 

There  were  significant  changes  in  the  structure  of  sales  of  basic  goods  in  2009.  Most 
important of them were a significant reduction of the cars’ share and the increase of the share of 
petrol, vegetables and potatoes. 
1 Dynamics of retail turnover in the mass of commodities 

27 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SSTTRRUUCCTTUURREE  OOFF  RREETTAAIILL  TTUURRNNOOVVEERR  BBYY  TTYYPPEESS  OOFF  TTRRAADDIINNGG  
OORRGGAANNIIZZAATTIIOONNSS  

In December 2009 the retail turnover was by 86.4% formed by trading organizations and 
individual  entrepreneurs  operating  outside  the  market,  while  the  share  of  retail  markets  and 
fairs  amounted  to  13.6%  (vs.  86.8%  and  13.2%  in  December  2008  correspondingly).  At  that  in 
December  2009  the  turnover  of  trading  organizations  declined  by  3.7%,  while  the  sales  in  the 
markets  -  by  3.6%  vs.  December  2008.  Thus,  by  the  end  of  the  year  there  was  no  trend  of 
consumer  flow  from  stores  to  retail  markets  due  to  the  intensification  of  price  competition. 
Generally,  the  decrease  of  turnover  of  trading  organizations  amounted  to  6%  and  to  2%  for 
markets. 

Turnover of trading organizations and markets in 2002-2009, billion RUR 

Index 

2002 

2003 

2004 

2005 

2006 

2007 

2008 

2009 

Retail turnover 

3765 

4529 

5642 

7038 

8690 

10866.2 

13853.2 

14516.9 

Turnover of trading 
organizations 

Sales of goods on clothes, 
mixed and food markets 

Share of trading 
organizations, % 

2838.8 

3451.1 

4420.5 

5558.2 

6987 

9214.5 

12015.9 

12536.4 

926.2 

1077.9 

1254.1 

1479.8 

1703 

1651.7 

1837.3 

1980.5 

75.4 

76.2 

77.9 

79.0 

80.4 

84.8 

86.7 

86.4 

Share of markets, % 

24.6 

23.8 

22.1 

21.0 

19.6 

15.2 

13.3 

13.6 

Source: Federal State Statistics Service 

In 2009 the population was purchasing 12.5% of food and 17% of non-food products in 

the retail markets and fairs. 

The  share  of  markets  and  individual  entrepreneurs  increased  by  0.4  pps  and  0.9  pps 
correspondingly  in  the  structure  of  the retail  turnover  by  types  of  organizations.  At  the  same 
time  the  share  of  small  business  reduced  by  0.5  pps,  and  the  share  of  big  and  medium 
organizations reduced by 0.7 pps. Thus traditional retail and small business were hit in a most 
significant  way  during  the  economic  crisis.  Dynamics  of  the  structure  of  retail  turnover  in 
Russia by types of organizations is represented in the graphical chart. 

28 

 
 
 
 
 
Structure of retail turnover for 9M 2009, %

Markets
13,5%

Big and medium organizations 
(including retail chains)
35,1%

Individual entrepreneurs outside 
the market
25,8%

Small business
25,5%

Structure of retail turnover by types of organizations in 2006-2009, %

100%

80%

60%

40%

20%

0%

32,7

22,3

25,3

19,7

2006

37,3

22,2

25,2

15,3

2007

35,2

26,3

25,2

13,3

2008

34,5

25,8

26,1

13,6

2009

Markets
Small business

Individual entrepreneurs outside the market
Big and medium organizations (including chains)

In 2004–2009 the reduction of markets’ share in the retail turnover was accompanied by 
the reduction of their number (the most intensive reduction had appeared in 2007 and 1Q 2008, 
after  that  the  situation  stabilized)  due  to  their  liquidation  or  conversion  into  shopping 
complexes: as of January 1, 2005 there were 6.44 thousand markets in Russia, as of January 1, 
2008  –  about  4.7  thousand,  as  of  April  1,  2008  –  3.8  thousand,  as  of  November  1,  2008  –  3.74 
thousand,  as  of  January  1,  2009  –  3.73  thousand  and  as  of  December  1,  2009  –  3.57  thousand. 
Compared to December 1, 2008 their number decreased by 155 units generally due to closing or 
reorganization  of  universal  type  markets  (their  number  decreased  by  127  units).  At  the  same 
time the number of agricultural markets increased from 178 to 200 units (within the period of 
December 2008 - 2009). 

Dynamics of the number of markets in Russia and their share in the retail turnover in 2004-2009

8000
7000
6000
5000
4000
3000
2000
1000
0

25

20

15

10

5

0

2004

2005

2006

2007

2008

December 1, 2009

Number of markets in Russia as of the end of the year
Share of markets in Russia's retail turnover (right scale), %

29 

 
 
 
 
 
 
 
As of December 1, 2009 the number of trading posts amounted to 983.3 thousand, which 
shows a decrease by 51.1 thousand (by 5%) vs. December 1, 2008. At that as of January 1, 2007 
the  average  market  consisted  of  204  trading  posts,  as  of  January  1,  2008  –  245  posts,  as  of 
January 1, 2009 – 277 posts, as of December 1, 2009 – 275.1 posts. 

30 

 
 
 
 
 
 
 
 
 
RREEGGIIOONNAALL  SSTTRRUUCCTTUURREE  OOFF  RREETTAAIILL  TTUURRNNOOVVEERR  

Regional structure of Russian retail turnover is distinct by heterogeneity: 52.5% of retail 
turnover  is  constituted  by  11  subjects  of  Russian  Federation  (Moscow,  Moscow  region,  Saint-
Petersburg,  Ekaterinburg  region,  Krasnodar  region,  Samara  region,  the  Republic  of  Tatarstan 
and  Bashkortostan,  Tyumen  region,  Chelyabinsk  and  Rostov  regions).  In  2009  the  share  of  11 
largest regions decreased vs. 53.1% in 2008. 

Structure of retail turnover by federal districts of Russian Federation in 2009, %

Southern
13,3%

Volga
18,3%

North-West
9,2%

Urals
10,5%

Siberian
11,0%

Central
33,7%

Far-East
4,1%

Structure of retail turnover by subjects of Russian Federation in 2009, %

Sverdlovsk region
3,8%

Tyumen region
3,7%

Chelyabinsk region
2,5%

Other
47,5%

Samara region
2,7%

Tatarstan
2,7%

Bashkortostan
3,2%

Rostov region
2,7%

Krasnodar region
3,8%

Saint-Petersburg
4,0%

Moscow region
6,2%

Moscow
17,2%

In  2008  the  retail  turnover  increased  in  all  federal  districts  and  subjects  of  Russian 
Federation, however, in 2009 it increased only in 20 out of 83 regions. At the same time the retail 
turnover  declined  in  43  regions  in  December  2009  vs.  December  2008,  however  it  was 
significantly better than in November (in 64 regions), October (in 69 regions) and September (in 
71 regions). 

Regional structure of retail turnover of Russian Federation in 2002-2009, % 

Region 

2002  

2003  

2004 

2005 

2006 

2007 

2008 

2009 

Central Federal District 

Moscow 

Moscow region 

40.2 

27.3 

4.0 

39.2 

26.1 

4.3 

37.4 

22.9 

5.3 

35.9 

21.1 

5.7 

34.7 

19.0 

6.1 

33.45 

33.67 

17.08 

6.18 

6.41 

17.24 

38.9 

24.6 

5.2 

31 

 
 
 
 
 
 
Region 

2002  

2003  

2004 

2005 

2006 

2007 

2008 

2009 

North-West Federal District 

Saint-Petersburg 

Southern Federal District 

Volga Federal District 

Urals Federal District 

Siberian Federal District 

Far-East Federal District 

9.3 

3.7 

10.6 

16.6 

7.9 

11.5 

4.2 

9.2 

3.9 

10.5 

16.6 

8.4 

11.6 

4.2 

9.0 

3.6 

10.7 

16.7 

8.8 

11.7 

4.2 

8.9 

3.5 

11.5 

17.1 

9.3 

11.7 

4.1 

9.3 

4.0 

11.7 

17.4 

10.0 

11.6 

4.0 

9.4 

4.1 

12.3 

17.9 

10.4 

11.5 

3.9 

9.21 

4.08 

9.21 

4.03 

12.80 

13.26 

18.37 

18.33 

10.83 

10.50 

11.59 

10.96 

3.75 

4.06 

Source: Federal State Statistics Service 

At  the  end  of  2009  the  most  dramatic  decline  (more  than  5%)  of  the  retail  turnover 
among the largest regions (the share in the turnover of Russian Federation more than 1%) was 
seen  in  Kemerovo  region  –  by  21.2%,  Altai  region  –  by  19.4%,  Rostov  region  –  by  15.3%, 
Tyumen region – by 13.2%, Nizhniy Novgorod region – by 10.0%, Saint-Petersburg – by 9.4%, 
Omsk region – 9.1%, Samara region – by 9.0%, Irkutsk region – 8.2%, Novosibirsk region – by 
7.8%, Moscow region – by 7.7%, Perm region – by 6.2%, Krasnoyarsk region – by 6.3%, Saratov 
region  –  by  5.2%  and  Chelyabinsk  region  –  by  5.1%.  The  growth  among  the  big  regions  was 
shown only in Krasnodar region (by 0.5%), Stavropol region (1%) and the Republic of Dagestan 
(by 10.6%). 

Growth of retail turnover by districts in 2007 - 2009, % to the corresponding period of the 
pervious year, in comparable prices

111,7

110,8

114,5

110,3

121,1

116,5

117,7

115,2

120,1

118,1

2007

2008

2009

113,9

111,5

110,3

109,5

95,2

92,8

97,6

94,9

92,3

100,2

89,3

125

120

115

110

105

100

95

90

85

80

Central

North-West

South

Volga

Urals

Siberian

Far-East

SSTTAATTEE  RREEGGUULLAATTIIOONN  OOFF  RREETTAAIILL  BBUUSSIINNEESSSS  

According to the Federal Law № 381 – FL “On the principles of state regulation of trade 
activity  in  the  Russian  Federation”  which  came  into  effect  on  December  28,  2009,  it  is  strictly 
prohibited for the food retail chains (with the threshold of dominance on retail market within 
the  boundaries  of  one region,  municipal  area  or  urban  district exceeding  25%)  to  acquire  and 
rent additional selling space within the boundaries of the corresponding political territory. The 
Law  does  not  apply  to  agricultural  consumer  cooperative  and  organizations  of  consumer 
cooperation.  

The  Law  “On  the  principles  of  state  regulation  of  trade  activity  in  the  Russian 
Federation” is also designated to regulate cooperation of retail chains and suppliers. The Law 
№  381  –  FL  introduced  special  legal  control  and  assigned  a  list  of  terms  which  cannot  be 
imposed by food suppliers and their buyers (retail chains) upon each other. Specifically, these 

32 

 
 
 
 
 
terms include: price reduction by suppliers till such level which with the determination of the 
trade  mark-up  will  not  exceed  the  bottom  price  for  this  product  sold  by  economic  entities 
performing  corresponding  activity;  payment  for  the  change  in  the  product  assortment; 
responsibility for a failure to observe obligation on goods supply on more favorable terms than 
for  other  economic  entities;  suppliers  fee  for  the  access  to  the  trade  objects  within  one  retail 
chain.  Wholesale  trade  under  commission  agreement  is  also  prohibited  by  the  Law. 
Establishment  of  prohibition  on  substitution  of  persons  under  the  product  supply  agreement 
through  assignment  of  a  claim  and  liability  for  noncompliance  with  this  regulation  is  not 
allowed. Due payment period for some food products was set. For example, the products with 
the  10-days  expiry  period  should  be  paid  for  within  10  working  days  from  the  date  of 
acceptance of goods, for the products with the 30-days expiry period the payment due period is 
up to 30 calendar days, and for all the rest food products including alcohol drinks – up to 45 
calendar  days.  The  Law  №  381  –  FL  came  into  force  on  February  1,  2010.  The  terms  of  food 
supply agreements which had been entered into prior to the stated date should be brought into 
compliance with the law requirements within 180 days starting from the Law effective date. 

At the moment there are no sanctions for violation of the Retail Law, and they will be set 
upon the amendments to the Code of the Russian Federation on Administrative Violations (the 
amendments are in the process of approval as of March 2010).  

33 

 
 
MMAAIINN  CCOOMMPPEETTIITTOORRSS66 

The  concentration  level  of  the  Russian  food  retail  market  is  quite  low  –  the  share  of  3 
largest  players  makes  up  about  8%  of  the  market,  which  considerably  yields  to  comparable 
figures in Eastern and Western European countries. 

Such  a  low  capital  concentration  creates  conditions  for  competition  intensification 
among  retail  chains  in  the  nearest  future.  Currently  competition  development  is  expressed  in 
capturing  the  extra  markets  due  to  the  growth  of  the  chain  itself  including  the  franchising 
schemes as well as M&A deals. As a result, the chains operating in the Russian market actively 
increase their presence in Moscow and regions which leads to the record indices of the business 
growth. 

X5 Retail Group 
X5  Retail  Group  N.V.  (LSE:  FIVE,  Moody's -  "B1",  S&P -  "BB-") is  Russia’s  largest food 

retailer in terms of sales. It operates under two brands of “Pyaterochka” and “Perekrestok”.  

The merger of “Pyaterochka” and “Perekrestok” companies took place on May 18, 2006 

aiming at creation of the largest company in the food retail market in Russia. 

As of January 1, 2009 X5 Retail Group was represented in 45 cities of European part of 
Russia  and  Ural,  also  in  Ukraine,  and  operated  1,372  stores  with  the  selling  space  of  1,063 
thousand  sq.  m.  The  chain  consists  of  1,039  “Pyaterochka”  stores  in  the  format  of  a  soft 
discounter,  275  “Perekrestok”  supermarkets  and  58  "Karusel"  hypermarkets.  During  2009  the 
selling  space  of  X5  Retail  Group  increased  by  189  thousand  sq.  m.,  including  purchase  of 
“Paterson”,  the  number  of  stores  increased  by  271  which  includes  191  “Pyaterochka” 
discounters,  68  “Perekrestok”  supermarkets,  12  "Karusel"  hypermarkets.  Within  the  crisis 
environment  X5  Retail  Group  introduced  the  practice  of  closing  inefficient  stores:  in  2009  5 
supermarkets  were  re-branded  in  discount  stores  and  19  stores  were  closed  (3  supermarkets 
and 16 discounters). As of January 1, 2010 the number of franchise stores amounted to 620 in 
Russia,  including  549  “Pyaterochka”  discounters,  52  “Perekrestok-Express”  mini-markets  and 
19 “Paterson” supermarkets.  

In  general,  for  the  year  2009  consolidated  net  retail  sales  (including  sales  of  acquired 
"Karusel" and “Paterson” chains on the basis of consolidation as of June 30, 2008 and December 
1, 2009 correspondingly) amounted to 275,183 million RUR or 8,675 million USD, which shows 
an increase by 33% in ruble or 4% in dollar terms vs. 2008. Pro-forma net retail sales increased 
by 25% in ruble terms (including pro-forma sales of acquired "Karusel" chain from January 1, 
2008). Results of acquired stores of “Paterson” chain were included only in results of December 
2009.  Pro-forma  net  retail  sales  decreased  by  2%  in  dollar  terms  due  to  the  negative  effect  of 
ruble devaluation. Like-for-like sales increased by 10%, while traffic grew by 5%.  

As of January 1, 2010 X5 Retail Group operated 23 distribution centers (in 11 cities) with 
the  total  warehousing  space  of  309  thousand  sq.  m.,  and  are  located  in  Moscow  and  Perm 
regions, Saint-Petersburg, Voronezh, Rostov-on-Don and Kazan.  

METRO Cash & Carry  
As  of  February  1,  2010  METRO  Cash  &  Carry  operated  52  shopping  centers  in  35 
regions. During January 2010 the number of trading objects in the chain remained unchanged. 
Four shopping centers were opened in 2009 (Bryansk, Zheleznodorozhnyi, Kirov, Novosibirsk), 
thus the opening plan was fully implemented. As of January 1, 2010 total selling spaces of the 

6 Source: IA Infoline, open sources of the Company 

34 

 
  
 
 
 
                                                 
Company amounted to 461.3 thousand sq. m., which shows the increase by 31.9 thousand sq. m. 
from the beginning of 2009. 

In 2009 worldwide sales decreased by 3.6% and amounted to 65.5 billion euro. 

Auchan 
As  of  February  1,  2010  Auchan  operated  38  objects.  24  “Auchan”  hypermarkets  were 
opened  in  11  regions  (12  –  in  Moscow  and  Moscow  region,  3  –  in  Saint-Petersburg,  2  –  in 
Rostov-on-Don,  1 
in  Adygeya,  Samara,  Krasnodar,  Ekaterinburg,  Nizhniy  Novgorod, 
Novosibirsk,  Omsk).  In  2009  3  “Auchan”  stores  were  opened  in  Moscow,  Saint-Petersburg, 
Omsk, and also one hypermarket’s space was increased (Auchan-Marfino in Moscow). Besides, 
Auchan  operates  12  "Auchan-city"  mini-hypermarkets (opened after re-branding  of  "Ramstor" 
hypermarkets)  in  Moscow  (7  stores),  Ekaterinburg  (1  stores),  Moscow  region  (2)  and  St. 
Petersburg (1).  2 stores of new “Raduga” format were added to the chain in Kaluga and Penza 
that  were  opened  in  December  2009.  The  total  selling  space  of  stores  amounted  to  386.6 
thousand sq. m. Also 2 “Auchan Sad” hypermarkets were opened in 2009. For January 2010 the 
number of chain objects remained unchanged. 

During 2009 5 trading objects were opened, while the selling space almost increased by 

47 thousand sq. m. 

 Dixy 
As  of  February  1,  2010  the  total  store  base  of  OJSC  “Dixy  Group”  reached  533  (510 
"Minimart"  economy 
“Dixy”  discounters,  15 
supermarkets) and the selling space increased by 188.6 thousand sq. m. In January 2010 retail 
chain “Dixy” closed 4 stores (2 stores in Moscow, in Saint-Petersburg and Chelyabinsk). Chain 
stores of OJSC “Dixy Group” operate in 3 federal districts of Russia: Central, North-West and 
the Urals. 

"Megamart"  compact  hypermarkets,  8 

In 2009 sales of “Dixy Group” increased by 12% vs. 2008 and amounted to 54,208 billion 
RUR. Total sales in dollar terms amounted to 1,708.8 billion USD which is by 12% less than in 
2008. Retail sales of "DIXY" stores amounted to 45,121 billion RUR (1,422.3 million USD) which 
is  by  11%  in  ruble  terms  higher  than  in  2008  but  13%  less  in  dollar  terms.  Retail  sales  of 
"Megamart" amounted to 6,324 billion RUR (199.4 million USD), which is by 23.1% higher than 
in 2008, but 3.5% less in dollar terms. Retail sales of "Minimart" amounted to 2,001 million RUR 
(63.1 million USD), which is by 12.9% higher than in 2008, but 11.6% less in dollar terms. Retail 
sales  of  “VMart”  convenience  stores  amounted  to  68  million  RUR  (2.1  million  USD).  Within 
March-April  2009  all  12  “VMart”  convenience  stores  were  closed.  Revenue  from  other 
operations,  including  marketing,  sublease  and  wholesale  amounted  to  694  million  RUR  (21.9 
million USD). 

Lenta 
As  of  February  1,  2010  "Lenta"  operated  36  hypermarkets  located  in  Saint-Petersburg, 
Ninzhniy  Novgorod,  Novosibirsk,  Tyumen,  Krasnodar,  Volgograd,  Velikiy  Novgorod, 
Petrozavodsk,  Astrakhan,  Togliatti,  Naberezhnye  Chelny,  Barnaul,  Penza  and  Saratov,  Omsk 
and  Novorossiysk.  The  total  selling  space  of  the  chain  amounted  to  274.4  thousand  sq.  m.  In 
April, 2009 2 "Lenta" hypermarkets were opened in Omsk and Novorossiysk. 

O'KEY 
"O'KEY"  Group  is  a  multi-format  retail  chain  consisting  of  "O'KEY"  hypermarkets  and 

"O'KEY - Express" supermarkets. 

35 

 
 
 
 
 
As of February 1, 2010 "O'KEY" chain operated 46 shopping complexes in the territory of 
Russia:  14  hypermarkets  and  13  supermarkets  are  located  in  Saint-Petersburg  and  Leningrad 
region, 1 hypermarket is in Moscow, 1 hypermarket and 1 supermarket are in Moscow region, 2 
hypermarkets  are  in  Murmansk,  2  hypermarkets  are  in  Krasnodar,  2  hypermarkets  are  in 
Rostov-on-Don,  1  hypermarket  and  3  supermarkets  are  in  Volgograd,  1  hypermarket  is  in 
Togliatti,  Stavropol,  Nizhniy  Novgorod,  2  hypermarkets  and  1  supermarket  are  located  in 
Krasnoyarsk.  As  of  February  1,  2010  the  total  selling  space  of  "O'KEY"  chain  approximately 
amounted  to  233  thousand  sq.  m.  Besides,  "O'KEY"  Group  owns  shopping  and entertainment 
center  “Podsolnukh”  in  Saint-Petersburg.  Generally,  the  Company  opened  5  "O'KEY" 
hypermarkets  (in  Saint-Petersburg,  Stavropol,  Noginsk,  Krasnoyarsk  and  Moscow)  and  4 
"O'KEY - Express" supermarkets (Lobnya town, Moscow region, Saint-Petersburg, Krasnoyarsk, 
Volzhsk) in 2009. During the year the total selling space increased by 40 thousand sq. m. 

Number of stores of the largest FMCG retailers in 2005-2009, eop. 

Legal name 

”Magnit”,OJSC 

X5 Retail Group N.V. 

Brand 
Pyaterochka 
Perekrestok 
Karusel 
Magnit 
Magnit Hypermarket  
“Auchan", company limited  Auchan, Auchan-City 
“METRO Cash and Carry”, 
company limited 
Lenta 
“Lenta", company limited 
“O'key", company limited  O'key, O'key-express  Hypermarket,  supermarket 
 Discounter,  supermarket,  
Megamart, Minimart, 
hypermarket 
Dixy 

Main formats 
Convenience store 
Supermarket 
Hypermarket 
Convenience store 
Hypermarket 
Hypermarket 

“Dixy-group”, OJSC 
(DISCOUNTcenter, CJSC) 

Metro Cash&Carry 

Hypermarket 

Hypermarket 

2005 
326 
120 
6 
1501 
0 
7 

22 

9 
6 

2006 
451 
168 
19 
1892 
0 
14 

31 

14 
13 

2007 
674 
194 
22 
2194 
3 
18 

39 

26 
24 

2008 
848 
207 
46 
2565 
14 
33 

48 

34 
37 

2009 
1039 
275 
58 
3204 
24 
38 

52 

36 
46 

211 

326 

388 

493 

537 

Total selling space of FMCG retailers in Russia in 2005-2009, eop, thousand sq. m. 

Legal name 

X5 Retail Group N.V.(2)  

”Magnit”,OJSC 
”Magnit”,OJSC 
“Auchan", company 
limited 
“METRO Cash and 
Carry”, company limited 
“Lenta", company 
limited 
“O'key", company 
limited 
“Dixy-group”, OJSC 
(DISCOUNTcenter, 
CJSC) 

Brand 
Pyaterochka 
Perekrestok 
Karusel 
Magnit 

Main formats 
Convenience store 
Supermarket 
Hypermarket 
Convenience store 

2005 
196.3 
140.7 
34.4 
381.0 

2006 
257.4 
208.7 
109.0 
522.9 

2007 
357.5 
251.7 
126.0 
640.1 

2008 
419.2 
222.4 
232.5 
767.1 

2009 
493.0 
284.4 
285.6 
977.2 

Magnit Hypermarket  

Hypermarket 

0.0 

0.0 

11.6 

56.4 

82.7 

Auchan, Auchan-City 

Hypermarket 

108.7 

198.1 

250.6 

340.1 

386.6 

Metro Cash&Carry 

Hypermarket 

199.4 

263.8 

358.2 

429.4 

465.3 

Lenta 

Hypermarket 

77.0 

119.7 

177.0 

232.7 

247.4 

O'key, O'key-express  Hypermarket, supermarket  50.3 

90.8 

149.2 

191.7 

232.7 

Megamart, Minimart,  
Dixy 

Discounter, supermarket, 
hypermarket 

75.4 

129.9 

151.0 

190.9 

206.0 

Dynamics of net sales (excluding VAT) of the largest FMCG retailers in 2005-2009, billion RUR 

Legal name 

X5 Retail Group N.V.  

”Magnit”,OJSC 
“Auchan", company 
limited 

Brand 
Pyaterochka 
Perekrestok 
Karusel 
Magnit 

Main formats 
Convenience store 
Supermarket 
Hypermarket 
Discounter, hypermarket 

Auchan, Auchan-City 

Hypermarket 

“METRO Cash and 
Carry”, company limited 
“O'key", company limited  O'key, O'key-express  Hypermarket, supermarket 

Metro Cash&Carry 

Hypermarket 

Data 
IFRS 
IFRS 
IFRS 

IFRS 

RAS 

IFRS 

IFRS 

2008   2009 

2005  2006 
2007 
38.32  53.63  75.38  110.95  148.35 
28.72  40.66  49.75  67.15  73.19 
31.16  41.71  53.55 
2.39 
9.8 
94.04  132.4  169.6 
44.53  68.1 

42.37  54.36 

90.6 

128.1 

51 

78.63  86.97  111.2 

10.9  16.63  30.533  51.14 

- 

- 

- 

36 

 
 
 
 
Legal name 
“Lenta", company limited 

“Dixy-group”, OJSC 
(DISCOUNTcenter, 
CJSC) 

Brand 
Lenta 
Dixy 
Megamart 
 Minimart 
V-mart 

Main formats 
Hypermarket 
Discounter 
hypermarket 
supermarket, 
Convenience store 

Data 
IFRS 
IFRS 
IFRS 
IFRS 
IFRS 

2008   2009 
- 
50.8 

2005  2006 
24.06 
16 

2007 
32.9 
20.07  27.12  32.25  40.654  45.121 
6.324 
3.2 
2.001 
1.2 
0.241  0.068 
0 

- 
- 
- 

- 
- 
- 

5 
2 

(2) In 2005-2007 data for the chain “Perekrestok” reflects figures of supermarkets and hypermarkets. Following the 
results of 2008 the hypermarkets of “Perekrestok” and “Karusel” are united in the line “hypermarket”  

CCOOMMPPEETTEETTIIVVEE  AADDVVAANNTTAAGGEESS  OOFF  ““MMAAGGNNIITT””  CCHHAAIINN  

Multi-format business 
Implementation  of  the  strategic  decision  to  develop  the  additional  format  of 
hypermarket allows the Group to conduct more profound segmentation of the existing markets 
and  to  consider  the  population  with  different  income  level  as  the  potential  customers  while 
simultaneously achieving high efficiency of turnover per store and the average ticket as well as 
fast  rates  of  business  growth.  Moreover,  the  pricing  policy  of  the  Group  allows  it  to  compete 
with open-air markets with the focus on customers with income below the average. 

Strong regional coverage 
The  group  of  “Magnit”  companies  has  considerable  experience  of  operation  in  the 
regions:  in  2002  –  2009  the  impressive  growth  of  the  Group  turnover  was  a  result  of  its 
expansion  into  the  cities  with  a  population  of  less  than  500  thousand  people.  In  the  nearest 
future  the  regions  are  expected  to  face  the  growth  of  consumer  demand,  what  creates  the 
favorable conditions for medium-term operation dynamics of the Group. 

The largest chain in the Russian Federation in terms of stores number 
In terms of stores number “Magnit” chain takes the first place in Russia which positively 
effects cooperation with the largest food and beverages producers promoting their products on 
the  regional  markets.  First  of  all  it  is  seen  in  favorable  purchasing  terms  and  corresponding 
profitability improvement. 

Recognized brand 
According to the independent expert research, IGD in particular, Russian customers pay 
significant attention to the brand when purchasing non-food and food items. Moreover, loyalty 
of  Russian  customer  to  one  or  another  brand  is  higher  vs.  European  citizens,  which  makes 
Russian customers less sensitive to the increase of product prices. Therefore, large store chain 
under “Magnit” brand allows the Group to strengthen its positions in the market of presence. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
Effective logistics system 
Developed  logistics  system,  distribution  centers  and  own  fleet  of  vehicles,  allow  the 
Group to strictly monitor its delivery costs. Due to distribution centers operation the company 
manages  to  reduce  the  purchasing  prices  and  the  store  load  upon  goods  acceptance,  which 
together contributes to more efficient business organization. 

The Group applies highly efficient automated stock replenishment system, which gives 

opportunity to achieve high turnover level as well as to reduce costs. 

38 

 
 
 
 
99..  PPRRIIOORRIITTYY  DDIIRREECCTTIIOONNSS  OOFF  TTHHEE  CCOOMMPPAANNYY’’SS  OOPPEERRAATTIIOONN  

Based in Krasnodar, in the Southern region of Russia, open joint-stock company “Magnit” 
(the “Company”) is a holding company for a group of entities that operate in the retail industry 
under the “Magnit” name. The chain of “Magnit” stores is one of the leading operators in the 
Russian food retail  market.  As  of December  31,  2009  the chain  consisted  of  3,204  convenience 
stores and 24 hypermarkets in 1,048 locations in the Russian Federation.  

About two-thirds of the Company’s stores are located in cities with a population of less 
than  500  thousand.  Most  of  its  stores  are  located  within  the  Southern,  Central  and  Volga 
regions. The Company also operates stores in the North-Western and Urals regions. By the end 
of 2009 stores located in the Southern Federal district accounted for 1,167, in Volga region - 807, 
Central Region – 954, in the North-West and Ural regions the number of stores amounted to 161 
and 139 correspondingly. 

Central: 954 stores 
3 Distribution centers 

North-West: 
161 stores 

Urals: 
139 stores 
1 Distribution center 

Volga:  
807 stores 
2 Distribution centers 

Southern: 
1,167 stores 
3 Distribution centers 

As of December 31, 2009 the Company operates the in-house logistics system consisting 
of  9  modern  distribution  centers:  three  of  them  are  located  in  Southern  Federal  district 
(Kropotkin,  Bataysk  and  Slavyansk-On-Kuban),  two  are  in  Volga  Federal  district  (Engels  and 

39 

 
 
 
 
 
 
Togliatti),  another  three  distribution  centers  are  based  in  Central  Federal  district  (Tver,  Oryol 
and Ivanovo), and one in Urals Federal district (Chelyabinsk). 

City 

Federal District 

Warehousing space, 
sq. m. 

Number of serviced 
stores 

Bataysk 

Southern 

Kropotkin 

Southern 

Slavyansk-On-
Kuban 

Southern 

Engels 

Togliatti 

Tver 

Oryol 

Ivanovo 

Volga 

Volga 

Central 

Central 

Central 

Chelyabinsk 

Ural 

15,504 

30,048 

20,496 

19,495 

17,566 

10,714 

12,197 

43,365 

16,152 

273 

470 

256 

429 

397 

263 

485 

352 

303 

Total 

185,537 

3 228 

The  Company  operates  automated  stock  replenishment  system  and  a  fleet  of  1,453 

vehicles. 

40 

 
 
 
 
 
 
1100..  PPRRIIOORRIITTYY  DDIIRREECCTTIIOONNSS  OOFF  TTHHEE  CCOOMMPPAANNYY’’SS  

DDEEVVEELLOOPPMMEENNTT  

Within  the  medium-term  development  outlook  the  Company  marks  out  the 

following directions: 

•  Further  expansion  of  the  chain  due  to  the  growing  coverage  of  the  key 

markets as well as organic expansion in the least developed regions 

•  Development  of 

the  multi-format  business-model 

through  active 

implementation of the hypermarket format 

•  Forming the high level of the key audience loyalty to the brand 

•  Achievement and retention of the leading position in the industry in terms of 

expenses level 

Chain development 

In  the  nearest  2-3  years  the  Company  plans  to  keep  high  rates  of  business 
growth,  opening  not  less  than  250  convenience  stores  per  year  in  the  cities  with  the 
population up to 500,000 people. 

The key territories for the Company are Southern, Volga and Central regions, it is 
planned  to  increase  the  number  of  stores  in  Urals.  In  the  long-term  outlook  the 
management of the chain does not exclude the opportunity of entering the markets of 
Siberia and the Far East. 

Development of the multi-format model 

Currently  the  Company  is  actively  expanding  into  two  formats:  traditional 
format  –  “convenience  store”  –  and  a  new  one  –  “hypermarket”  –  on  the  developed 
territories. 

The Company opens its hypermarkets mainly in the cities with population from 
50,000  to  500,000  citizens,  at  that  the  retail  outlet  is  located  inside  the  city  (within  the 
city boundaries). 

As of 31.12.2009 the Company has 24 operating hypermarkets: 

41