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Magnit

mgnt · LSE Industrials
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Ticker mgnt
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Sector Industrials
Industry Security & Protection Services
Employees 10,000+
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FY2020 Annual Report · Magnit
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Vision

A trusted value-for-money retailer, 
providing high-quality products 
at affordable prices and catering  
to all key everyday needs of Russian 
families.

Customer first

Our strategy is based on driving 

fundamental improvements in our value 

proposition for consumers and we have 

shifted to a customer-centric approach 

in our decision making. 

Goal

To become the store of choice  
for all Russian families.

The basics

We are investing in the optimization 

of our end-to-end business processes 

to improve our operating efficiency.

Convenience

We address the most important needs 

of Russian consumers with convenient 

and accessible solutions through 

our family of Magnit propositions.

Growth

Customer engagement via digital 
channels is accelerating every year  
on the back of new technologies 
penetration providing new 
opportunities in terms of identifying 
and communicating with the customers, 
as well as improving overall processes.

Note of gratitude  
and appreciation

In a challenging 2020, our employees have done a tremendous job,  

providing every store with food and serving millions of customers every 

day, despite the pandemic. This is the very essence of retail as an industry 

and as a service. Thank you for being able to cope with this difficult task 

while remaining effective, professional and committed. 

We dedicate the pages of Magnit's 2020 Annual Report to all  

our employees: cashiers, loaders, drivers and workers in factories. 

Thank you for your invaluable work  
and for taking care of your customers!

VALUE

CONVENIENCE

growth
Reliability

Y
T
E
F
A
S

F A M I L Y

L O Y A L T Y

TEAM

S
S
E
N
H
S
E
R
F

QUALITY 
Strategic Report  

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TABLE OF CONTENTS

Strategic Report

Corporate Governance

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8 
12 
16 
38 
46 
54 
56 
58 
88 
94 
102 

Who We Are
Chairman’s Statement
CEO’s Statement
Magnit at a Glance
Market Overview
Our Strategy
Investment Case
Business model
Operational Review
Financial Review
Risk Management
Sustainable Development

111 

Corporate Governance Framework

Appendices

167 

188 
189 
190 
260 

261 
264 
264 
265 

Appendix 1. Report on Complying  
with the Principles and Recommendations  
of the Corporate Governance Code 
Appendix 2. Major Transactions 
Appendix 3. Related Party Transactions 
Appendix 4. Financial Statements 
Appendix 5. Management Statement  
of Responsibility
Glossary
About the Report
Disclaimer
Contact Information

2020

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Magnit operates 
a multi-format 
business model
 that aims to meet all major customer 
requirements and be the favorite retail 
chain for Russian customers  
in 2020

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Magnit is one of Russia’s leading 
food retail chains and number 
one by the number of stores 
and geographical coverage.

The Company operates in about 
3,800 localities: almost 13 million 
customers visit our stores every 
day. Magnit utilises a multi-
format model, which includes 
convenience and drogerie stores, 
supermarkets and pharmacies. 
As of December 31, 2020, the Company 
had a total of 21,564 stores 
in 66 regions of Russia. Magnit's cross-
format loyalty programme covers about 
43 million people1.

Magnit is a unique company in the 
Russian retail market. Aside from selling 
commodities, it operates a private 
label (PL) food production business. 
The Company manages several plants 
for growing vegetables and the 
production of dry food and confectionery. 
Magnit owns greenhouse and mushroom 
complexes, which are amongst 
the largest in Russia. The Company’s 
logistics infrastructure includes 
38 distribution centres and around 
4,400 trucks.

Since then, it has evolved into one 
of the largest companies in Russia 
with headquarters still located 
in Krasnodar. In 2006, the Company 
had its IPO on the London Stock 
Exchange. Magnit's local shares are 
traded on the Moscow Exchange 
(MOEX: MGNT) and its GDRs on the 
London Stock Exchange (LSE: MGNT). 
In accordance with the audited IFRS 
results for FY 2020, Magnit had revenues 
of RUB 1,554 bln and an EBITDA (IFRS 16) 
of RUB 178 bln.

Magnit was founded in 1994 
in Krasnodar, the Southern region 
of Russia, as a small regional company. 

Magnit has a credit rating issued 
by Standard & Poor's of “BB”, Stable 
outlook.

Revenue

EBITDA (IFRS 16)

RUB 1,554 bln
RUB 178 bln

Global  
2000  
by Forbes
Magnit is included 
in the list of the World’s 
Largest Public Companies 
(Global 2000 by Forbes) 
and is one of the Russian 
leading private employers. 
The Company currently 
employs a total of more 
than 316,000 employees. 

1  Active loyalty cardholders.

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Chairman’s Statement

Dear shareholders,

Magnit remains one of the country’s largest retail and food production 
businesses. Over the past year, we strengthened our market leadership 
by building on our competitive advantages, anticipating market trends 
and transforming our business accordingly.  

2020 presented us with extraordinary challenges in terms of both 
economic trends and the global pandemic, which exposed every industry, 
including retail, to new risks. In addition to protecting the health 
and safety of our people, our primary goal was to ensure products 
remained available and were safely accessible to all our customers. 
To achieve this, we implemented heightened safety measures, created 
special programmes to monitor on-shelf stock levels and helped 
those who were hit the hardest. In April 2020, to support vulnerable 
citizens, the Company announced the launch of its #MagnitZabota 
(#MagnitCare) social programme. Since then, we have provided  
over 350 thousand food parcels in 24 regions of Russia.

We leveraged our unique business 
model featuring a large supply chain, 
own production and agricultural 
facilities and multi-format umbrella 
brand to overcome the challenges 
of 2020. As a result, Magnit reported 
robust financial and operational results, 
with improvements in net profit, sales 
volumes across all formats and working 
capital cycle. We continued to pursue 
our strategic goal of creating a value-
for-money store of choice for Russian 
families, while focusing on existing 
competitive advantages and creating 
a base for Magnit’s future sustainable 
growth. 

We can see that grocery retail was 
among the least affected industries 
by the pandemic, as our customers 
faced restrictions on their movement, 
they increased their spending on 
food. Magnit’s investment volumes 
declined compared to the previous 
year, as the pace of our expansion 
slowed and our focus on the redesign 
and relaunch of sales in existing stores 
increased. 

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Despite the current economic 
environment and high price-sensitivity, 
we see consumers seeking high 
quality, responsibly sourced and fresh 
produce as well as a convenient 
and high-tech service. In line with our 
strategy of putting customers at the 
heart of our decision-making process, 
we continued to evolve our business, 
developing our own production facilities 
and constantly improving consumer 
experience. This also led to the launch 
of several e-commerce projects, both 
independently and in cooperation with 
partners. We rolled out a unique cross-
format loyalty programme, piloted new 
formats, and progressed in developing 
and improving operational efficiency 
by launching wide-scale digital 
transformation and enhancing 
category management.

We continued to pursue our ambitious 
task of developing a “best in class” 
corporate governance system, 
in line with best practice in Russia 
and internationally. In 2020 the Board 
of Directors engaged an independent 
consultant for an external assessment 
of the Board of Directors. In terms 
of the balance of independent, 
non-executive and executive directors, 
our Board of Directors complies 
with the best market practices. 
The consultant noted a high level 
of efficiency of the Board of Directors, 
as well as involvement of the members 
of the Board of Directors in the 
Company’s work.

The fact that our Board of Directors 
committees are led by independent 
non-executive directors and consist 
mostly of independent directors 
provided a strong foundation  
for us to build on. 

To further enhance our transparency, 
in 2020 we adopted the new edition 
of Magnit’s Articles of Association, 
which helped us combine all the 
changes of the previous years.

As a leading Russian retailer serving 
millions of customers across 
66 regions daily and employing 
over 300,000 people, Magnit 
has a significant impact on the 
communities in Russia and abroad. 
We acknowledge that this position 
comes with great responsibility 
and remain committed to best 
practice in business sustainability. 

To focus our efforts, in 2020, 
we implemented our Sustainability 
Strategy, “Retail with Purpose”, 
with commitments up to 2025. 
We also created a Sustainability 
Steering Committee headed by our 
President and CEO Jan Dunning 
which consists of 16 working groups 
with representatives from all key 
units. To oversee the implementation 
of our ESG strategy, we appointed 
Anna Meleshina to the newly 
created role of Director for Corporate 
Relations and Sustainability. 

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Furthermore, we joined the UN Global 
Compact, a UN-driven worldwide 
initiative with over 13,000 companies 
working on ESG topics. 

I would like to express my sincere 
gratitude to Magnit employees, 
a family that brings together 
more than 300 thousand people 
across the country. It is their 
dedication, enthusiasm and mutual 
support that has enabled us 
to provide an uninterrupted service 
of the highest standard during 
the pandemic. I was particularly 
impressed by our employees’ flexibility 
and willingness to learn, both of which 
are necessary for the smooth 
transformation of our business. 

I would also like to extend my 
gratitude to my fellow members 
of the Board whose expertise 
and diligent work strongly 
contributed to implementation 
of Magnit’s strategy throughout 
the year. The Management Board, 
whose members’ decisions played 
a pivotal role in the Company’s 
robust transformation process, also 
have my respect and deserve praise 
for managing the Company adeptly 
through a very difficult period. 

Finally, I would like to thank our 
shareholders for the continued 
trust they place in Magnit. I am 
proud to say that, despite adverse 
conditions, we successfully maintained 
continuous and open dialogue 
with the investment community 
by participating in virtual conferences 
and meetings, and by providing 
regular updates to the market. 

Given our strong track record 
and solid reputation, I am confident 
that Magnit is well placed to leverage 
future opportunities and deliver on its 
strategic objectives. Looking forward, 
we will remain focused on delivering 
value to our shareholders, working as 
one team to transform the Company 
into the most innovative and efficient 
player in Russian retail.  

Charles Ryan

Chairman of the Board  
of Directors

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Appendices

President and CEO’s
Statement

2020 was an extraordinary year for all of us, presenting both challenges 
and opportunities. The COVID-19 pandemic required swift action 
in response to the rapidly changing economic environment, consumer 
behaviour and regulation. I am delighted to report that Magnit successfully 
navigated this turbulent period to deliver robust results, demonstrating our 
ability to seize opportunities and create value. 

During 2020, we focused on ensuring a continuous supply of products 
to meet increased demand, delivering a full range of products at affordable 
prices. Despite the pandemic, we launched a record number of new projects, 
in line with our strategic goals. Firstly, we improved our retail operations 
and processes, increasing both our efficiency and customer experience. 
We saw a continuous inflow of new customers, and significant progress 
in both customer satisfaction rates and NPS scores. Our organisational 
design continued to be enhanced and we commenced our digital 
transformation programme. We also made significant progress towards  
the commitments made as part of our sustainability strategy.

Performance

In delivering strong operating 
and financial results in 2020, we made 
steady progress against our three main 
strategic priorities. 

We focused on the high operating 
efficiency of the existing store 
base and temporarily decelerated 
the expansion of our retail network. 
This was in line with our plans to review 
our expansion and capital allocation 
approach. In total, we opened 839 new 
stores1 in 2020, growing net retail 
space by 3.6%. 

Our sales grew by 13.5%, 
to RUB 1,554 bln, mainly driven by the 
significant increase in like-for-like sales, 
and to a lesser extent by retail space 
growth.

Our like-for-like sales grew by 7.4%, 
driven by increased spend per visit 
on a higher number of items per basket, 
a trading up effect, lower promotion 
intensity and on-shelf inflation. 
Meanwhile, 14.1% growth in the like- 
for-like average ticket outstripped 
the like-for-like traffic decline of 5.9%. 

Improvement in profitability during 
the year is reflected in the 97 bps year-
on-year growth in EBITDA margin (IAS 17) 
to 7.0%. We also successfully released 
RUB 30.5 bln of cash from our working 
capital. 

Finally, in light of the pandemic, we took 
the decision to significantly reduce our 
leverage to 1.1x2, which will position 
us well for future expansion. As a result, 
we nearly doubled ROIC for the business. 

1  Number of opened stores net.
2  Net Debt/EBITDA (IAS 17).

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20202020  Annual Report    President and CEO’s Statement (continued)

COVID-19 pandemic

The health and safety of our customers 
and employees has been our highest 
priority. At the same time, it was 
crucial to maintain high service levels 
to remain the store of choice for our 
customers. In response to the pandemic, 
we immediately implemented rigorous 
health and safety measures in our stores 
and distribution centres, which included 
disinfection, daily medical examinations 
and temperature checks for employees, 
intensified cleaning, installation 
of protective screens and sanitisers.

The pandemic has affected all parts 
of society and we saw it as our 
responsibility to support the most 
vulnerable. In response, we reached 
out to the communities we operate in, 
delivering over 350,000 free food parcels, 
giving out over 150,000 special cards 
with higher level of bonuses to front 
line health workers, delivering coffee 
to hospitals and encouraging employees 
to volunteer to deliver groceries to elderly 
and vulnerable people.

Strategic priorities in action 

As part of our journey to becoming 
a modern, innovative retailer, in 2020 
we continued to optimise our key  
business processes while maintaining 
focus on capital allocation and expansion 
priorities.

In line with our strategy, we continued 
to put our customers at the centre of our 
decision-making process, leveraging 
existing competitive advantages 
and investing in the optimisation of our 
end-to-end business processes to create 
opportunities for future growth.

We strive to be recognised as a “value” 
retailer that fulfils customer needs 
and provides the “best quality for an 
affordable price”. To achieve this, 
we continued to adjust our customer 
value proposition (CVP), develop our 
own production facilities and our 
private label assortment. 

An important driver of Magnit’s 
transformation remained the 
improvement of our category 
management function, which was 
introduced in 2019 and further 
developed in 2020, when we addressed 
several topics, such as developing 
a CVP strategy for each format, 
format-specific category management 
and assortment management. 

We try to tailor our CVP to all existing 
formats by adapting the logistical, 
marketing and operational capacities 
of each format. In this context, 
we see store clustering as a unique 
opportunity to improve the whole 
management system of Magnit.

In 2020, we successfully rolled out 
our cross-format loyalty programme, 
which encompasses all Magnit stores 
and provides us with an opportunity 
to gain a deeper understanding of our 
customers. By the end of the year, 
more than half of all purchases were 
made using our loyalty card, and the 
penetration rate in sales reached 70%. 

As part of our value proposition, 
we progressed our redesign 
programme and introduced several 
tools to improve customer experience, 
such as fresh and ultra-fresh zones 
in our stores, and the new position 
of a Quality Attendant supervising 
the quality of the products in-store. 

We introduced smart sourcing based 
on changing consumer patterns, 
providing deeper differentiation 
versus competitors. Leveraging our 
private label portfolio, we expanded 
the assortment of our private label 
“Magnit Freshness”. As a result, 
the revenue from sales of private 
label products increased by 54%. 
We also continued to develop our 
own production capabilities; as 
of the end of 2020, Magnit operated 
13 production plants and four 
agricultural facilities.

The focus on performance involves 
the creation of an omnichannel 
ecosystem through the use 
of cutting-edge digital technologies. 
In 2020 we commenced our digital 
transformation which will be 
powered by widespread use of big 
data and advanced analytics, SAP 
and e-commerce. The integration 
of these tools will impact almost every 
business process in Magnit and will be 
the key to elevating our operational 
performance. We expect the impact 
from the Enterprise Resource Planning 
(ERP) implementation to reach billions 
of rubles, and considering our size, 
this may become the largest digital 
transformation programme in the 
history of Russian retail. In 2020 
we also completed the centralisation 
of the finance function in the Shared 
Service Centre (SSC) in Krasnodar.

Another priority in enhancing 
our operational efficiency was 
the development of our logistics 
system. In 2020 Magnit started to roll 
out its Forecasting & Replenishment 
system based on AI and machine 
learning technologies.  

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Appendices

By implementing this project, we plan 
to significantly increase the transparency 
of our operations, and increase 
availability of assortment, particularly 
for fresh and ultra-fresh categories. 

The significant scale of our business 
and its impact on society make 
sustainability a vital part of our long-
term business strategy. In 2020 Magnit 
implemented its sustainability strategy, 
“Retail with Purpose”, identifying five 
priority areas and, for the first time 
in Russian retail, set quantitative 
and qualitative targets and criteria 
for their implementation by 2025. 
Moreover, we joined the UN Global 
Compact (UNGC), the world’s largest 
corporate sustainability initiative.  
During the previous year we launched 
several pilots, such as testing LNG 
and electric trucks for deliveries 
and Green Office project. 

Magnit recognises that its employees 
make a huge contribution to the 
Company’s progress. We ensure our 
employees are well compensated, 
provide a comprehensive benefits 
package and numerous development 
opportunities. In 2020 we launched 
the Corporate Academy for training 
employees of all levels and conducted 
the first company-wide employee 
engagement survey. The survey had 
over  43,000 responses and revealed 
overall engagement levels of 84%, 
one of the best results among food 
retailers. I personally would like to thank 
everyone for their dedication during this 
challenging year.  

Outlook

Magnit is entering 2021 with 
a reinforced balance sheet, strong 
cash generation and improved working 
capital. All this serves as a robust 
foundation for faster and profitable 
expansion. 

Our main purpose remains to provide 
safe, nutritious, affordable food 
and products to improve the lives 
of our customers. In the near future, 
we plan to continue our step-by-step 
improvements across all business areas 
and deliver further profitability gains 
aimed at creating additional value 
for our shareholders. We plan to resume 
our expansion and redesign programme 
by opening and renovating more stores 
in 2021. This will include developing new 
formats, such as Moya Tsena (My Price) 
discounters, the wide expansion 
of e-commerce projects and a delivery 
service. Meanwhile, we plan to continue 
refining our CVP, improving the product 
range and launching new customer 
experience tools in our stores.

Magnit will develop its business 
in line with the new sustainability 
strategy, seeing all our commitments 
as long-term priorities. This includes 
increased focus on healthy living 
and waste recycling, areas close to our 
stakeholders’ hearts. We aim to position 
ourselves as an open and proactive 
partner for all our stakeholders, 
working with our partners, including 
industry associations. One of the main 
stakeholder groups is our suppliers, 
with whom we have several joint 
programmes to build upon.

I would like to thank the Board 
of Directors and the whole 
Magnit team for their consistent 
work and contribution to the 
process of value creation 
for our shareholders, employees, 
partners and customers. 
I am truly looking forward 
to us continuing to lead the way 
forward in operational efficiency 
and sustainability in our industry 
in 2021 and the years ahead.

Jan Dunning 

President  
and Chief Executive Officer

In 2021 and beyond, we will 
focus on improving efficiencies 
and capitalising on our strengths. 
Throughout our logistics system, 
we will implement best practice 
concepts, including the Forecasting 
and Replenishment system and the 
renewal of vehicle fleet. We will 
also continue to advance our 
loyalty programme to offer deeper 
personalisation and emotional 
engagement with our customers. 

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Magnit at a Glance

Our mission and values

Our values are a basis for our mission: 
to become the store of choice for every 
Russian family.

Our vision

A trusted value-for-money retailer, 
providing high-quality products 
at affordable prices and catering to key 
everyday needs of Russian families.

Magnit is:
 — the leading food retailer in Russia 

by number of stores and geographical 
coverage

 — the largest food importer in the 

Russian Federation

 — a multi-format retail chain with 
a unique cross format loyalty 
programme

 — the only vertically integrated retailer, 

which operates 17 agricultural 
and food production units  
across Russia

 — a reliable and stable partner 

for national producers and foreign 
companies

 — nationwide supply chain network 

and one of the largest fleet owners 
in Europe

 — one of the largest private employers 

in Russia

 — the store of choice for millions 

of customers.

Our key differentiation 
points:

Multi-format  
model

Key Operational Figures 

2018

2019

2020

Number of Stores

18,399

20,725

21,564

Cities & Townships with Stores

Tickets, mln

2,976

4,370

3,742

4,690

3,752

4,641

Number of Employees

295,882

308,432

316,001

Strong regional 
coverage and “Best  
in local” offering

Own production 
and private label

Revenue, RUB, bln

Revenue Growth, %

Gross Margin, %

EBITDA Margin (IAS 17), %

Net Income Margin (IAS 17), %

CAPEX1, RUB, bln

Net Debt/EBITDA (IAS 17)

Total dividends for the respective year, RUB, bln

CO2 Emissions3, mln tonnes

Total Amount4 of Waste, mln tonnes

ESG

Total Amount of Recycled Waste5, thous. tonnes

442

432

IAS 17.

1 
2  Dividends announced on PJSC Magnit shares following the results for the first 9 months of 2020, were paid in January 2021.
3  The Company has reviewed its GHG calculation methods and adjusted data for 2018 and 2019.
4  Waste generated by JSC Tander, OJSC Selta, own production enterprises and LLC MC Krasnodar Industrial Park.
6  Waste sent for recycling by JSC Tander, OJSC Selta and own production enterprises.

1,237

8.2

23.9

7.2

2.7

54

1.5

31

2.5

1.1

1,369

10.6 

22.8

6.1

1.2

59

2.1

31

2.6

1.7

1,554

13.5

23.5

7.0

2.4

32

1.1

252

2.6

1.2

451

Key Subsidiaries of the Company

The Magnit Group amonth others include PJSC Magnit and its subsidiaries:  
LLC Alcotrading, JSC Tander, LLC Tandem, LLC Retail Import. 

PJSC MAGNIT 

100%

LLC Alkotrading 

JSC TANDER

LLC Tandem

LLC Retail Import 

For a full list of Magnit Group companies 
please see Appendix 4 on p. 190.

Magnit operates a unique 
multi-format model, which 
includes convenience stores 
and supermarkets, drogeries 
and pharmacies. Both food 
and non-food segments 
of Magnit are present online. 

It differentiates us as one of the 
leading retail chains in Russia. We pay 
particular attention to developing 
the format expertise that will enable 
us to implement a format specific CVP 
under a single family brand. Magnit still 
adheres to a decentralised approach 
where needed and is dictated by key 
business drivers whilst maintaining 
an optimal balance with the centralised 
approach. 

In 2020 Magnit continued to cluster  
its formats, adjusting them for different 
areas and improving management 
expertise. The Company built a strong 
team of category managers, who will 
continue to further expand and improve 
Magnit’s commercial activities, with 
a broader set of functions and greater 
accountability. 

Our History

1994
Company founded as a household 
cleaning products and cosmetics 
distributor.

2008
SPO on London Stock Exchange, raising 
almost USD 500 mln.

1998 
First grocery store opened in Krasnodar.

2001
Magnit holding company established.

2010
First drogerie store launched.

2011
Expansion of operations to include 
the production of vegetables.

2006
IPO on RTS and Moscow Exchange, 
raising approximately USD 370 mln.

2013
Magnit becomes the largest retailer 
in Russia.

2018
New Board of Directors and new 
Management team introduced, 
following a change in the shareholder 
structure and a launch of the Company’s 
transformation.

2020
Magnit launched new large-scale  
Digital and Logistics transformation 
programmes. 
Approved Sustainability Strategy  
"Retail with Purpose". 
Launched multiple e-commerce 
initiatives.

16

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20202020  Annual Report     
 
 
 
 
 
Our strategy 

Highlights
of the Year

2020 was a challenging yet rewarding 
year for Magnit. We remained focused 
on what we do the best, providing 
the best possible service to our 
customers and protecting their health 
and safety. We improved the efficiency 
of existing business operations, tested 
new formats and moved into online, 
accelerated our digital transformation 
and adopted our Sustainability Strategy. 
Our financial performance improved 
substantially on the back of industry 
leading LFL sales growth, improved 
margin and a strong financial position.

We saw positive NPS dynamics  
across all formats.

NPS2 dynamics

Convenience

4Q20

4Q 19

             26

         23

Supermarkets & Superstores

 85%

of Russian households 
make purchases  
in Magnit stores1

–
s
e
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P

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e
W

Improvement of LFL sales growth/sales densities

Margin Regain

4Q20

4Q 19

Drogerie

4Q20

4Q 19

         44

   41

Improvements of the working capital cycle

                  51

           45

Strong deleveraging and strengthening  
of financial position (Net Debt/EBITDA)

ROIC improvement3 

1  Consensus GFK and Romir panel analysis.
2  Net Promoter Score.
3  Return on invested capital (ROIC) is a calculation used to assess a company's efficiency at allocating the capital under its control to profitable investments. 

Strategic Report  

Corporate Governance

Appendices

t
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e
m
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A

i

9
1
0
2

s
v
0
2
0
2

n

i

on the back of gross margin gains and strict cost control

LFL sales growth of 7.4 % in 2020 vs 0.4% in 2019
97 bps year-on-year EBITDA margin (IAS 17) improvement  
RUB 30.5 bln of cash release from the working capital
Net Debt/EBITDA of 1.1 X  as of the end of 2020 vs 2.1x as of the end  
14.1 % in 2020 vs 7.9% in 2019.  

of 2019 with FCF of RUB 85 bln vs RUB (2.2) bln in 2019 based on IAS17

~1.8x year-on-year ROIC improvement for the business

18

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20202020  Annual Report     
 
 
 
 
 
  
 
 
 
 
Highlights of the Year (continued)

Strategic Report  

Corporate Governance

Appendices

e
t
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C

e
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 — Florian Jansen steps down as a Member of the Board 
to become the Deputy CEO – Executive Director  
to head the Digital Transformation

 — Dividends paid for 9M 2019 and FY2019 totalling 

RUB 31.0 bln

 — The placement of bonds by Magnit was recognised as 

 — Magnit extended and strengthened the Management 

the best placement by a retailer 

Board

 — Credit Rating Agency ACRA affirmed the rating 

 — Adoption of the Sustainability Strategy and a number 

of Magnit and its exchange-traded bonds at AA (RU)

of specific policies

 — S&P Global Ratings affirmed the rating of Magnit 

 — Magnit launched a new corporate website  

at 'BB', Stable outlook

https://www.magnit.com/en/

 — Launched digital transformation powered by SAP 
 — Magnit started and later expanded piloting discounters
 — Magnit expanded testing of Magnit City format
 — Twelve startups- finalists of the MGNTech Accelerator 

to launch pilots with Magnit

 — Magnit launched multiple e-commerce initiatives 

covering all formats and customer missions 

 — Magnit launched virtual store tours
 — Magnit started transition to a new Product 

Management System

 — Magnit began large-scale supply chain 

transformation 

 — 1,292 stores opened (gross) and 385 redesigns 

completed in 2020

 — Magnit presented Sustainability Strategy and affirmed 

"Retail with Purpose"

 — Magnit joined the UN Global Compact, an UN driven 
worldwide initiative with 13,000+ companies working 
on ESG

 — Procter & Gamble and Magnit partnered in sustainable 

development in Russia

 — Magnit, Procter & Gamble, and Dima Bilan1 rolled 
out largest non-state network of Reverse Vending 
Machines for Plastic Waste Collection

 — Magnit launched programme to aid socially vulnerable 

citizens

 — The first Russian electric heavy-duty truck, MOSKVA, 

was handed over to Magnit for trial operations
 — Magnit’s comprehensive anti-COVID programme 

accounted for RUB 2.8 bln

1  Famous Russian pop singer.

20

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20202020  Annual Report    Strategic Report  

Corporate Governance

Appendices

We Are Everywhere 
for Our Customers

3,752

Cities & townships

21,564

Stores1

38

Distribution centres

43 mln

Loyal customers 
(activated cards)

Magnit is the number one Russian retailer 
in terms of the number of stores, proximity 
to customers and geographical coverage. Our wide 
geographical coverage requires us to be one of the 
most advanced in the logistics and supply chain 
management to always bring fresh produce to our 
customers. Around two-thirds of the Company’s 
stores are located in cities with a population of less 
than 500,000 people. We also operate in townships 
with population of 3,000 people.

In 2020 we opened our new Distribution Centre in Novosibirsk, 
with the total area of 40 thous. sq. m adding to our logistical 
capabilities in Siberia. We also fully refurbished our Voronezh 
Distribution Centre. We introduced the first Russian electric 
heavy-duty truck, MOSKVA, for trial operation to make our 
operations more environmentally friendly.

One of the milestones of 2020 was the large-scale Supply 
Chain transformation we launched at Magnit. The Company  
will implement a unified automated forecasting 
and replenishment system for all store formats, product 
categories, and distribution centres with the help of Relex 
Solutions’ platform. This world-class AI-enabled software will 
encompass all functions of goods distribution, significantly 
increasing transparency of operations and helping flexibly 
adapt various processes in line with the Company’s development. 

CENTRAL

VOLGA

SOUTHERN

NORTH WEST

URALS

SIBERIA

NORTH CAUCASUS

CENTRAL 

VOLGA 

5,857

5,701

Convenience
Stores

4,182

3,996

2,243

1,703

1,465

901

421

CENTRAL

VOLGA

SOUTHERN

NORTH 
WEST

URALS

SIBERIA

NORTH
CAUCASUS

SOUTHERN  

3,548

Supermarkets

87

125

125

37

54

23

19

NORTH WEST 

URALS 

SIBERIA 

NORTH CAUCASUS 

2,323

2,211

1,271

653

Drogerie Stores

1,588

1,580

1,180

 583

692

 347

213

Distribution
Centres

10

10

8

3

3

3

1

2  Convenience stores include Convenience stores, Magnit City, My Price.
3  Supermarkets include Magnit Family supermarkets, superstores. 

14,9112

4703

6,183

38

22

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magnit.com

21,564

Total stores1

1  Does not include pharmacies.

20202020  Annual Report     
Strategic Report  

Corporate Governance

Appendices

Supply Chain
Efficient and On Time

24

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magnit.com

20202020  Annual Report    We Are Everywhere  

for Our Customers (continued)

Magnit operates one of the largest 
supply chain networks in the country. 
The scale of operations makes Magnit 
one of Russia’s biggest employers. 
In 2020 Magnit initiated a number 
of supply chain projects aimed at fine-
tuning our operations.

Headline Measures

Magnit has launched a continuous 
long-term programme of truck fleet 
renewal. We sell old cars and procure 
low-tonnage trucks and semi-trailers 
complying with Euro-5 eco standard. 
The renewal of the fleet makes us 
more efficient and goes in line with 
the approved strategy for sustainable, 
environmentally friendly development.

We are also widely implementing 
a digitalisation programme across 
our supply chain. New services 
and technologies will significantly 
improve the efficiency of our logistics, 
thereby reducing our carbon footprint 
and increasing the freshness of our 
produce on sale. Due to the centralised 
logistics system, we managed 
to effectively optimise our costs.

43 mln

Loyal customers (activated cards1)

70 %

Penetration in sales 

17

Production units 

4,355

Number of trucks 

38

Number of distribution centres 

>2,500

Private label SKUs

7,497 
thous. sq. m
Selling space

1,707 
thous. sq. m
Warehouse space

Strategic Report  

Corporate Governance

Appendices

Digital 
Transformation 

Satisfying our customers’ 
changing needs is the heart 
of everything we do. 

Big Data analytics and innovative 
solutions we use allow us to continuously 
improve customer experience. We aim 
to build an ecosystem of complementary 
services around the Magnit brand 
and a strong omni-channel core.

We took our first steps in large-
scale digital transformation earlier 
by rolling out our unique cross-format 
loyalty programme which proved 
extremely successful. In 2020 Magnit 
launched an unmatched 5-year 
ERP Transformation Programme 
based on SAP solutions which will be 
the largest project of its kind in the 
Russian retail sector. We will leverage 
not only our partners’ expertise, but also 
develop relevant internal expertise. 

In the reporting year Magnit initiated 
development of its super app, which 
will use the existing loyalty programme 
to bring together online ordering, 
payment and credit solutions, lifestyle 
and other non-financial customer 
services, as well as privileges from its 
partners. The first step of implementing 
these solutions was the launch 
of Magnit Pay payment service which 
enables customers to pay for their 
purchases in any store, including online.

Components of digital transformation

ERP
Transformation

Big Data
and Advanced Analytics

E-commerce

Ecosystem of complementary services and tools1

Offline 
CVP 

Existing
core

E-com 
CVP 

New / 
in development

1  Loyalty programme was launched in 1Q 2019. 

1  A data management platform (DMP) is a software platform used for collecting and managing data. They allow businesses to identify audience segments,  

     which can be used to target specific users and contexts in online advertising campaigns.

26

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magnit.com

For more information about Magnit  
Super App see next page.

Instant Credit

Magnit Pay

Data-rich DMP

Loyalty programme 2.0

New Magnit Mobile

20202020  Annual Report    Digital Transformation (continued)

We also began testing e-commerce 
services in the second half of 2020. 
Magnit currently runs six online delivery 
projects, both independently and in 
cooperation with partners. During 
the first three months, the pilots’ 
growth dynamics exceeded original 
expectations and showcased the high 
potential of this market.

Magnit’s future ecosystem will be in every customer’s pocket  
within a single super app 

s e r                   

e of Gross Margin P er  U

s
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I

Promo 
General promo 
Marketing  
communication

In-store experience 
Product scanner 
Mobile Check-out 
Augmented Reality

Loyalty 
Digital card 
Personal promo 
Partnerships

V a l u e for Magnit

                                                         In

c

r

e

Magnit 
Super App
Complimented  
by selected single- 
purpose apps

Value for Client

a

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Content 
Digital Magazine 
Thematic clubs

E-com 
Express grocery 
Regular grocery 
E-drogerie 
E-pharma

Ecosystem service 
Magnit Pay 
Magnit Mobile

Strategic Report  

Corporate Governance

Appendices

Unique Own Production 
Capabilities

Magnit is the only Russian 
food retailer with its own food 
production capabilities. 

The Company currently operates 
4 agricultural and 13 food production 
sites located across different parts 
of the Company in Krasnodar, Moscow, 
Saratov, Tver, Samara, Lipetsk regions, 
and the Republic of Bashkortostan.  

In-house production facilities allow 
Magnit to control the quality of food 
at all production cycle stages and ensure 
the best value for money on the shelf.

Magnit’s in-house facilities produce 
goods under the Company’s private 
labels, including My Price, Magnit, 
and Magnit Freshness. Overall, the food 
production plants supply over 450 

items to store shelves across the retail 
chain, including fresh vegetables 
and greens, mushrooms, confectionery, 
pasta and flour products, ready-to-
heat food, teas, dry breakfast cereals, 
and many others. In 2020 the Group's 
own facilities set its new record, having 
produced ~310,000 tonnes of products, 
a 31% increase in sales year-on-year.

4

Agricultural complexes

166

Production lines

~310 thous. t

Own production

13

Production facilities produce  
sweets, cereal, pasta, instant  
food, nuts, spices and fish

31%

Growth of revenue  
from the own production sales 
in 2020 compared to 2019

82

Quality awards in 2020

~6,000

Average number  
of orders per day

>40,000

SKUs available across  
all services 

43 mln

Active loyalty 
cardholders

>1,000

Stores in 47 regions 
and 72 cities

RUB 2.0 bln

Annualised run-rate

70 %

Penetration 
in sales

1  The run rate for Magnit’s online segment based on December sales turnover.

28

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20202020  Annual Report     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic Report  

Corporate Governance

Appendices

Unique own production 
capabilities

30

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20202020  Annual Report    Strategic Report  

Corporate Governance

Appendices

Unique own production 
capabilities

32

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20202020  Annual Report    Retail with purpose

Sustainability Strategic Framework

Strategic Report  

Corporate Governance

Appendices

The scale of our operations across 
the country presents us with great 
responsibility in how we conduct our 
business. During 2020, we launched 
Magnit’s Sustainability Strategic 
Framework and set ourselves 
an ambitious goal of embedding 
sustainability into every aspect of the 
business and its processes. 

By motivating our employees, inspiring 
our customers and helping to develop 
the communities in which we operate, 
we intend to set an example for the 
industry as a whole. We look forward 
to building a comprehensive network 
of partners, drawing on the wide range 
of our stakeholders, in a belief that 
effective partnering is key to achieving 
the ambitious goals we have set 
for ourselves.

Magnit focuses its efforts on five key areas:  
reducing environmental impact, creating a responsible 
supply chain, taking care of employees, supporting local 
communities, and promoting healthy lifestyles. 

Environment1
Strategic goals for reducing 
environmental impact 
by 2025

50%

private labels and own 
production packaging 
are recyclable, reusable 
or compostable

100%

recyclable plastics in own 
operations are recovered 
and recycled

50%

food waste reduction

30%

reduction in greenhouse gas 
emissions 

25%

reduction in water and energy 
consumption

Sustainable 
Sourcing
Strategic goals 
for a responsible  
supply chain by 2025

100%

responsible sourcing for socially 
important categories

100%

responsible own production 
and agriculture
+
increase in green packaging

Responsibility
Responsible sourcing 
for commercial and non-
commercial purchases

Partnership
Development of partnership 
programmes with local 
suppliers and farmers

1  All quantitative goals for reducing the indicators are calculated for 1 sq. m of total space.

#1 Retailer with purpose in Russia
100%
Leader

Our ambitions: 

 in environmental impact 
reduction in the industry

responsible supply  
chain

#1

Employer 
in the industry

Positive

impact on the quality of life  
of all people in Russia 

Best

in class corporate governance

Our focus areas:  Environment

Sustainable Sourcing
Employees
Communities
Health & Wellness

Fair business Environmental 

stewardship

Diversity & 
inclusion

Responsible 
marketing

Partnership

Employees
Strategic goals  
for working with 
employees by 2025

70%

rate of employee satisfaction

50%

lost time incidents rate 
reduction and zero fatalities

40%

maximum turnover rate

Communities
Strategic goals  
to support local 
communities by 2025

10%

employee volunteers

Community
programmes across Magnit’s 
geographic footprint

Health & 
Wellness
Strategic goals to  
support health and 
healthy lifestyle by 2025

Healthy lifestyle
Information about healthy 
lifestyle and nutrition is available 
to all our consumers

Healthy food
Health related products are 
available to all our consumers

34

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20202020  Annual Report     
 
Retail with purpose (continued)

Strategic Report  

Corporate Governance

Appendices

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In 2020 Magnit adopted its Sustainability Strategy under 
the motto “Retail with purpose”. We have millions 
of daily touchpoints with our stakeholders: customers, 
employees, suppliers, authorities, and investors. It makes 
an enormous difference to how we operate and conduct 
our business. That is why sustainability in what we do 
every day is so important to us.

In 2019 the Board established the Sustainability 
Steering Committee which has responsibility for the day 
to day coordination of the sustainable development 
programme. The Committee is responsible for providing 
recommendations on embedding sustainable practices 
throughout the business and targeting social, 
environmental, resource and energy issues.  
Under the supervision of this Committee, there are 
16 working groups responsible for creating sustainable 
business models for all areas of our operations: retail, 
production, sourcing, logistics and human resources 
management.

Since the beginning of the pandemic, we stood 
at the frontline, making sure we did our best to help all 
parties in battling the spread of the virus. The Company 
is committed to helping customers and employees and all 
those who are impacted by the pandemic. In difficult 
conditions, we continue to provide customers in 66 regions 
of Russia with all the necessary goods, maintain a high level 
of logistics, produce quality products, and implement a set 
of security measures.

Magnit has joined the UN Global Compact, the world’s 
largest corporate sustainability initiative, including over 
13,000 participants from more than 160 countries. 
Magnit has committed to implementing and promoting 
its ten principles in support of human rights, labour rights, 
the environment and anti-corruption. Magnit has already 
begun taking meaningful strategic actions to advance 
societal goals and shape a more sustainable future with 
the launch earlier this year of its pioneering five-year Retail 
with Purpose sustainability strategy.

For more information, please see 
Sustainable Development on page. 102.

For more information, please see  
Strategic report on page. 104.

For more information, please see  
Measures Against COVID-19 on page. 68.

For more information, please see  
Strategic report  on page. 105.

36

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magnit.com

20202020  Annual Report     
 
  
 
 
  
 
 
Market
Overview

The market environment in the 
Russian retail sector remained 
challenging throughout 2020, 
for both retailers and consumers. 
However, despite the overall 
economic decline both globally 
and across Russia as a result 
of the COVID-19 pandemic, 
food retail was one of the least 
affected sectors. Moreover, 
the leading players in modern 
retail, especially focused on the 
formats of convenience stores, 
were able to significantly increase 
their sales and strengthen their 
position in the market. 

Macroeconomic Environment

In 2020, Russia's real GDP fell by 3.1% 
due to the economic slowdown amid 
restrictions related to the COVID-19 
pandemic. According to the Ministry 
of Economic Development forecasts 
for 2021, real GDP will grow by 3.3%. 
Similar to 2020, in 2021 the state plans 
to stimulate the recovery of economic 
growth through assistance for the 
most affected sectors and investments 
in a number of projects. 

In 2020, large-scale measures were 
taken to support various demographics, 
including families with children, 
pensioners and the unemployed.

In particular, in the middle of the 
year, monthly payments were 
introduced (which is about half of the 
regional subsistence level, or average 
RUB 5.5 thous. per child per month) 
for low-income families with children  
aged 3-7 years. 

3.3%

Forecasted real GDP  
growth in Russia  
for 2021

3.0%

Forecasted RDI growth  
in Russia for 2021

Real GDP Change in Russia in 2012-2021F, YoY, %

3.7             1.8            -0.2             -2.3             0.3              1.6              2.3             1.3            -3.1              3.3

2012          2013          2014          2015         2016          2017         2018         2019         2020         2021F

Source: Federal State Statistics Service, Ministry of Economy Development of the Russian Federation

Real Wages, Real Disposable Income change  
and Unemployment Rate in Russia in 2014-2020, %

4.4      0.6     -9.0    -9.5     -0.6       1.2       1.8       3.1     10.8      6.3       1.3       3.0       6.2        1.8   2.2 

10

5

0

-5

-10

Strategic Report  

Corporate Governance

Appendices

Russian Food Market at a Glance

14%

sales growth  
of Top-10 in 2020

22%

share of traditional  
retail in Russia

34%

share of top-5 
Retail Chains

8th

largest  
in the world

At the same time, payments for children 
under 3 years of age (RUB 11 thous. per 
child per month) continue for low-income 
families from 2018. In addition, 
various single payments were made 
to all families with children aged 0-3 
and 3-16 years, directly related to the 
period of the COVID-19 pandemic in April 
and July. In addition, in December 2020, 
the President of Russia signed a decree 
on a one-time payment to families with 
children in the amount of RUB 5 thous. 
per child under the age of 8.

The minimum wage in 2020 increased 
by 7.5% to RUB 12,130 per month.  

It is assumed that in 2021 the minimum 
wage will increase further by 5.5% 
to RUB 12,792 per month. There was also 
a temporary increase in the minimum 
and upper limits of unemployment 
benefits in 2020. At the same time, 
non-working individual entrepreneurs 
began to receive unemployment 
benefits at the upper limit.

In some regions (for example, 
in Moscow), special payments were 
introduced for people over 65 and for 
those with chronic diseases. Furthermore, 
separate payments, both at the federal 
and regional level, were made to veterans 
of the Great Patriotic War.

CPI and Food CPI in Russia in 2014-2020, %

6.4       7.7     16.2     15.7       8.3      6.8      4.6       3.4       2.2       3.0      5.2       5.0      2.4       3.6  4.4  

25

20

15

10

5

0

Assistance was also rendered to small 
and medium-sized businesses. 
For companies in the most affected 
sectors, partial tax breaks were 
provided in Q2 2020, including 
income tax, employee national 
insurance contributions and others. 
Moreover, starting from the Q2 2020, 
the employee national insurance 
contributions rate for all small 
and medium-sized businesses  
was reduced from 30% to 15%.

The Central Bank of Russia played 
an important role in supporting 
the economy with a further reduction 
of the key rate from 6.25% in early 2020 
to 4.25% by year-end. The government 
also launched various preferential 
programmes for loans, mortgage 
loans in particular. Opportunities were 
introduced to provide repayment 
holidays for individuals and individual 
entrepreneurs for a period of up 
to 6 months in the event of a decrease 
in monthly revenue by 30% year-on-
year or more.

In 2020, average real wages remained 
almost unchanged (+2.5% year-on-year), 
while real disposable income (RDI), 
amid restrictions due to the COVID-19 
pandemic, showed the most rapid decline 
in the last years (-3.5% year-on-year). 
The average unemployment rate grew 
to 5.8%. 

-4.2       1.8       0.1     -5.6     -2.6     -3.8      0.1     -0.1        1.0      0.0      -1.8       3.1        1.0     -5.3 -1.7

7.3     10.5    22.4     18.0      6.9      6.3       3.8      2.8      0.9        1.6       5.8      4.3       2.0      4.3  5.8

1Q’14   3Q’14   1Q’15   3Q’15   1Q’16   3Q’16   1Q’17   3Q’17    1Q’18   3Q’18   1Q’19   3Q’19   1Q’20  3Q’20 4Q’20

1Q’14   3Q’14   1Q’15   3Q’15   1Q’16   3Q’16   1Q’17   3Q’17    1Q’18   3Q’18   1Q’19   3Q’19   1Q’20  3Q’20 4Q’20

Unemployment, %

Real wages growth,  
% Y-o-Y

Real disposable income growth,  
% Y-o-Y

CPI, % Y-o-Y

Food CPI, % Y-o-Y

Source: Federal State Statistics Service, Ministry of Economy Development of the Russian Federation

Source: Federal State Statistics Service

38

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20202020  Annual Report    Market overview (continued)

Strategic Report  

Corporate Governance

Appendices

We note a moderate impact on the 
population of Russia’s incomes 
and unemployment level compared 
to developed countries. Russia has 
a small share of small and medium size 
enterprises in its economy (around 20% 
of Russian GDP versus 50-60% of GDP 
in advanced countries). The relatively 
high proportion of the Russian 
population working for the public sector 
(around 25% of the Russian workforce 
versus 15% in developed countries) 
provided further stability. Finally, about 
36 million pensioners had their pension 
indexed by 6.6%, which is higher than 
the inflation rate (CPI growth). Looking 
ahead, in 2021, pensions are set to be 
increased by 6.3%.

The Ministry of Economic Development 
of Russia expects RDI growth of 3.0% 
in 2021 driven by the rebound 
in incomes from property and business 
after a significant decline this year. 
The unemployment rate is forecast 
to decline to 5.2% in 2021.

In 2020, the Consumer Price Index 
(CPI) grew by 3.4%, while Food CPI 
increased by 3.9%1. According to the 
Ministry of Economic Development 
of Russian Federation, CPI is expected 
to grow by 3.7% in 2021, as planned 
fiscal consolidation will have a restrictive 
effect on the CPI growth, which will only 
be partially offset by the mitigation 
of monetary policy. In the future, 
the growth rate of CPI is expected 
to return to the target level of the Bank 
of Russia (4%).

CCI and Real Food Retail Sales growth in 2014-2020, %

Grocery Retail Market in 2020, USD bln

The Russian Retail Market 

10.4     11.4     13.2       7.1        3.6      3.4       3.1       6.0      4.4       2.9      8.1       6.6      6.4        1.0 2.3 

90
80
70
60
50
40
30

15
10
5
0
-5

-10

  1.5     -0.3     -6.4     -9.6     -4.7     -4.5     -2.3       2.3       2.7       1.1        2.2       1.1       3.7      -3.6 -3.9

1Q’14   3Q’14   1Q’15   3Q’15   1Q’16   3Q’16   1Q’17   3Q’17    1Q’18   3Q’18   1Q’19   3Q’19   1Q’20  3Q’20 4Q’20

Consumer  
Confidence Index, %

Nominal Food Retail Sales 
growth, % Y-o-Y

Real Food Retail Sales  
growth, % Y-o-Y

China

                                                                                                                             1,328

USA

                                                                                                                    1,239

India

                                   407

Japan

                       287

France

                      269

Germany

                     266

United Kingdom

                  233

Russia

            184

Italy

           166

Turkey

Poland

Brazil

  75

 66

49

Source: Federal State Statistics Service

Source: Euromonitor, 2020 

Food Retail Sales in Russia in 2002-2020

Share of Modern and Traditional Retail in 2020, %

24.3% 
CAGR 2002–2008 

11.2% 
CAGR 2009–2015 

4.5% 
CAGR 2016–2020 

23.8

19.3

23.4

24.7 

22.7 

23.9  32.8   

   9.3 

 12.8 

 13.8 

   9.4 

 11.9 

  11.1   

  8.4 

    2.5 

    5.0 

    4.3 

    6.7 

    2.1

15.1

 12.0   11.7

10.9 

  9.0 

  11.9 

13.3   

   8.8 

   8.8 

   6.1 

   6.6 

  6.5 

  11.4     12.9 

    5.4 

    2.5 

    4.3 

    3.0 

    4.9

8.0  9.1 

7.1 

6.5  

10.0  11.1  12.3  13.4  13.8  14.4  15.1  16.1  16.4

4.9 

3.9 

3.2 

2.6

2.1

3
0
0
2

4
0
0
2

5
0
0
2

6
0
0
2

7
0
0
2

8
0
0
2

9
0
0
2

0
1
0
2

1
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

0
2
0
2

1.8

2
0
0
2

North America

87

Australia

   82

Western Europe

   82

Russia

       78

Eastern Europe

           75

13

   18

   18

       22

          25

Latin America

                           51

                           49

Asia - Pacific

                                       36

                                       64

Middle East & Africa

                                           31

                                           69

Russian Food Retail 
Sales, RUB trln

Food Retail Sales Growth,  
% Y-o-Y

Food CPI, % EOP

Modern retail, %

Traditional retail, %

Source: Federal State Statistics Service, Ministry of Economic Development of Russian Federation, 

Source: Euromonitor, Infoline, 2020 

Magnit analysis

The real growth of food retail sales 
in Russia in 2020 was negative (-2.6%)2. 
The decline was primarily due to a sharp 
drop in sales in traditional grocery retail 
and big box formats associated with 
restrictions and changing consumer 
behavior due to the COVID-19 pandemic. 
At the same time, sales in modern 
convenience stores have grown 
significantly. Despite both decreased RDI 
and consumer confidence index (CCI) 
having a negative impact on the whole 
industry, in some large retail chains, 
such as Magnit, customers tended not 
to decrease their spending. 

On the contrary, customers spent 
more on food while cutting their spend 
on travel, entertainment, services, etc. 
The statistics clearly reiterate that 
grocery retail is among the least affected 
industries by the COVID-19 pandemic 
in Russia. In 2020, the Russian food 
retail market remains the eighth largest 
in the world in terms of revenue, ahead 
of countries such as Italy, Turkey, Brazil 
and Poland. 

The modern Russian food retail market 
has solid potential for further growth 
and strong players are gaining market 
share. The share of modern retail in 2020 
in Russia was 78%, behind the markets 
of North America (87%), Australia (82%) 
and Western Europe (82%). The Russian 
retail market remains underpenetrated. 

The retail market in Russia remains 
fragmented with significant potential 
for further market share growth for the 
top players, especially Magnit, which 
recorded robust results. At the end 
of 2020, the share of revenue of the 
top 5 retail chains was 34.5%, up 3.5 pp 
versus 2019. 

1  Average annual inflation rate is given based on the average quarterly CPI changes year-on-year.  

     Inflation rate at the end of December 2020 since December 2019 was 4.9%.

2  According to Federal State Statistics Service.

40

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20202020  Annual Report    Market overview (continued)

Share of Top-5 Retail Chains by Countries  
in 2020, %

Top-10 Retail Chains Market Share in Russia  
in 2020, %

0.8

1.2 1.1

0.8

12.8

X5 Retail Group

1.3

1.5

2.7

6.6

                                                                                                                              74.3

Germany

Czech Republic

                                                                                                                             73.6

United Kingdom

                                                                                                      60.6

                                                                                                57.0

France

                                                                                    50.0

Poland

                                                                                 47.5

USA

                                                                         43.4

Spain

                                                             36.9

Italy

                                                          35.0

Japan

                                                       34.5

Russia

                                               28.7

Turkey

                                      4.4

China

                                   2.1
India

Source: Euromonitor, Infoline, Magnit analysis 2020

10.9

Source: Infoline, Magnit analysis 2020

Magnit

DKRB Mega Retail  
Group Limited

Lenta

Auchan

Svetofor

Metro

O'Key

Monetka

Vkusvill

Total Selling Space in Russia for modern retail  
in 2014-2020, mln sq. m

Magnit Market Share by Revenue in Russia  
in 2014-2020, %

2020

2019

2018

2017

2016

2015

2014

           19.8%

                11.4%

                                                                                                68.8%

                                                               28.5

               21.6%

                    11.7%

                                                                                               66.7%

                                                           27.5

               23.4%

                 13.0%

                                                                                  63.6%

                                                 25.4

              25.5%

                  13.8%

                                                                        60.7%

                                         23.3

              27.3%

                 15.2%

                                                            57.5%

                                 21.1

           28.3%

              16.5%

                                                 55.2%

                        19.0

        30.1%

          18.2%

                               51.7%

             16.2

2020

2019

2018

2017

2016

2015

2014

            +1.1 p.p.

         +0.4 p.p.

        +0.4 p.p.

       +0.1 p.p.

    +0.8 p.p.

+1.0 p.p.

                  10.9

              9.8

            9.4

          9.0

         8.9

      8.1

  7.0

Hypermarkets

Supermarkets

Convenience stores

Market Share, %

Growth, % Y-o-Y

Source: Infoline, Magnit analysis, 2020

Source: Federal State Statistics Service, Magnit analysis 2020

Strategic Report  

Corporate Governance

Appendices

Magnit is

#1

in Russia by number of stores  
and geographical footprint1

#2

retail chain in Russia  
by revenue

In this respect, Russia remains behind 
developed countries, where the top 
5 players account for 50% or more 
 of the market. 

Over the past few years, leading Russian 
retailers have recorded a significant 
increase in their respective market 
shares, primarily due to the rapid growth 
of convenience stores. The COVID-19 
pandemic has accelerated continued 
market consolidation by industry 
leaders due to the weak performance 
of traditional retail and inefficient players. 
Both small players and ineffective retail 
chains are leaving the market, which 
provides good opportunities for large 
effective players to occupy well-
located vacant retail premises not only 
individually, but also in large quantities. 
In 2020, the Top-10 companies 
in Russian retail demonstrated sales 
growth by 14% year-on-year. According 
to Infoline, the growth was primarily 
driven by inflow of customers to federal 
retail chains. Magnit’s market share 
in 2020 increased by 1.1 pp (the highest 
growth in the last 5 years) to 10.9% 
primarily due to the changes in CVP 
leading to higher sales densities.

In recent years, one of the major 
trends has been an increase in the 
number of convenience stores while 
the average selling space has decreased. 
The COVID-19 pandemic has only 
accelerated this trend due to restriction 
of movement. Magnit has benefitted 
from the restrictions thanks to its multi-
format business model and dominant 
share of local stores.

Our CVP is continuously evolving. 
We are building our offering 
in each format depending on the 
preferences of customers in different 
areas to become a store of choice. 
For instance, this year Magnit launched 
Metropolitan Convenience store 
tailored for customer preferences 
in larger cities as well as started 
piloting discounter “My Price”. We 
are developing our online expertise 
and plan to undergo a full digital 
transformation to be even more 
transparent and accountable for our 
stakeholders and shareholders.  

Magnit is focused on profitability 
of every project, while piloting new 
formats and adapting our value 
proposition to spearhead the market 
trends and changing customer 
preferences.

In 2021, we will continue our smart 
growth strategy. With improved sales 
density and attractive returns on new 
store openings, we will accelerate 
our organic expansion and continue 
to closely monitor the opportunities 
that the market provides.

See more at Strategy (p. 46.) 
and Operational Review (p. 58.)

Key Trends in the Retail Market

Key trends in consumer behavior and preferences

Trend

Description

Consumer 
behavior

 — The COVID-19 pandemic significantly increased the trend towards 

shopping in convenience stores

 — Customers began to visit stores less often, but at the same time they 

began to make larger purchases, which led to a simultaneous decrease 
in traffic and an increase in the average ticket

 — The trend to shop online has skyrocketed due to the COVID-19 

pandemic, especially in large cities such as Moscow and Saint Petersburg. 
The e-grocery market in Russia in 2020 grew by 229% and reached RUB 
148 bln, which is 0.9% of the total food retail market volume

 — From consumers leaving large hypermarkets, there is an increasing 

demand for more expensive products in convenience stores

Despite the COVID-19 pandemic restrictions and the economic environment, 
consumer preferences are still shifting towards:
 — Healthy and safe food
 — Simple and convenient service
 — Quality and fresh products, especially fruit and vegetables
 — Unique and local products
 — Responsible consumption
 — Technologically friendly and omnichannel services
 — Awareness about products and shops from the media

Consumer 
preferences 

1  Federal State Statistics Service, public disclosures, Magnit analysis 2020.

42

43

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20202020  Annual Report    Market overview (continued)

Strategic Report  

Corporate Governance

Appendices

Key trends in Russian retail market

Trend

Description

Accelerated industry consolidation 
and growing availability of real 
estate

 — The pandemic has strengthened the trend towards consolidation of the industry by leading players 

due to the withdrawal from the market of some more traditional retailers, HORECA, and small regional 
and ineffective players

Rapidly evolving technologies

 — Actively emerging digital ecosystems (e.g. Yandex, Mail.ru Group, Sber, Amazon, Wechat, Alibaba Group) 

erase the borders of traditional sector based thinking

 — Digital experience has become an essential part of today’s lives including shopping

Migration to big cities

 — Migration to big cities strengthened after COVID-19 pandemic, which drives changes in customer needs

Aging population

 — The population of Russia is in decline and the proportion of people receiving state support in various 

forms is increasing

Key Changes in the Regulatory Environment in 2020 (continued)

Change

Regulatory Document 

Effective Date

Experiment in receiving consumer packaging in retail 
outlets.

Instruction of the Deputy Prime Minister of Russia dated by 20 
July 2020

Q4 2020 - Q3 2021

Resolution on the approval of the Rules for the provision 
of catering services, according to which restaurants 
and cafes from 2021 will not be able to include any 
payments that do not relate to the cost of ordered dishes 
and selected services.

Decree for manufacturers, suppliers and retailers on setting 
price caps for sugar and sunflower oil

Resolution of the Government of the Russian Federation dated 
by 21 September 2020 No. 1515 "On approval of the Rules 
for the provision of public catering services"

1 January 2021

An agreement between market participants.

14 December 2020

Moderate inflation rate

 — Healthy inflation rate allows for more comprehensive planning of relationships with suppliers 

and supports retailers

Increase in minimum retail prices for spirits, including vodka 
and cognac.

Order of the Ministry of Finance of Russia dated by 7 October 
2020 No. 232n

1 January 2021

Growing interest in sustainable 
development

 — Increased interest in sustainable development among stakeholders
 — Growing attention to responsible waste disposal 
 — Increased focus on relationships with suppliers
 — Higher investor expectations

Political factors

 — Sanctions by the US and the EU 
 — Counter-sanctions 
 — Continuous support of local suppliers and manufacturers by government
 — Regional protectionism 

Key Changes in the Regulatory Environment in 2020

Change

Regulatory Document 

Lower VAT rate on import and sale of fruit and berries 
in Russia (including grapes), down from 20% to 10%.

Federal Law “On Amendments to Article 164 of Part Two of the 
Tax Code of the Russian Federation”.

Effective Date

4 January 2020

Increase in excise tax on the sale of alcohol

Federal Law of 29 September 2019 No. 326-FZ

1 January 2020

New legal regulation of domestic viticulture 
and winemaking

Federal Law of 27 December 2019 No. 468-FZ

26 June 2020

Monthly cash payment for a child aged 3 to 7 years

Federal Law of 20 March 2020 No. 199-FZ

1 January 2020

The official publication of the amended Constitution 
of the Russian Federation, in particular including a policy 
ruling that the minimum wage cannot be lower than 
the subsistence minimum.

Decree of the President of the Russian Federation No. 443

4 July 2020

A ban on the production and import of unlabeled drugs

Federal Law of 27 December 2019 No. 462-FZ

1 July 2020

Organic products and their manufacturers are introduced, 
along with the norms for their production, storage, 
transportation, labeling, and regulated sales

Federal Law No. 280-FZ

1 January 2020

Establishing the size of the state duty for the provision 
or renewal of the license for the retail sale of alcoholic 
beverages.

An experiment on labeling beer and other low alcohol 
drinks, including mead and cider.

Transition to piece accounting of alcoholic beverages.

Extension of the anti-tobacco law to all nicotine-containing 
products.

Increase of excise taxes on cigarettes and other tobacco 
products in Russia by 20% in 2021

A variety of changes that affected trade were linked to the 
coronavirus pandemic and approved by Rospotrebnadzor 
both at the federal and regional levels (provision of PPE, 
introduction of preventive measures, disinfection, etc.)

Draft Law "On Amendments to Article 333.33 of Part Two of the 
Tax Code of the Russian Federation

1 January 2021

Draft Decree of the Government of the Russian Federation 
"On conducting an experiment on labeling beer, beer 
and low-alcohol drinks with identification means in the territory 
of the Russian Federation" dated by 6 November 2020

From 1 April 2021 
to 28 February 2022

Orders of the Federal Service for Alcohol Market Regulation 
pursuant to Article 10.2. Federal Law of 22.11.1995 No. 171-FZ 
"On state regulation of the production and circulation of ethyl 
alcohol, alcoholic and alcohol-containing products and on 
limiting the consumption (drinking) of alcoholic products"

1 November 2020 

Federal Law No. 303-FZ of July 31, 2020

28 January 2021

Federal Law of 15 October 2020 No. 321-FZ

1 January 2021

At the year end, Recommendation for the Prevention 
of the Novel Coronavirus Infection (COVID-19) in Trade 
(MR 3.1/2.3.5.0191-20) approved on 21 April 2020 – became 
mandatory in accordance with the sanitary and epidemiological 
rules SP 3.1.3597-20, Prevention of the Novel Coronavirus 
Infection (COVID-19) 

On 21 April 2020, 
it was decided 
to extend the term 
of the rules until 
1 January 2022

44

45

magnit.com

20202020  Annual Report    Our Strategy

Overview

Magnit recorded double digit sales 
growth in 2020, mainly due to significant 
sales uplift in the mature stores 
resulting in sales density improvement 
of 6.5%. A number of initiatives are 
already showing good progress 
in line with the new strategic vision. 
Magnit accelerated updated CVP 
implementation, improved internal 
processes, embarked on transforming 
its digital capabilities, launched new pilot 
projects (e.g. Discounter, Kiosk) and set 
ambitious sustainability targets as part 
of its Sustainability Strategy. Customers’ 
response to these new initiatives 
has been overwhelmingly positive, 
as demonstrated by a positive NPS trend 
across all formats. Staff turnover is at 
a record low level with room for further 
improvement. All these efforts have 
created significant value for shareholders 
– Magnit’s share price has increased 
by 66% since 20191 and new approach 
to investments and redesigns drove 
impressive returns and uplifts. 

New store opening  
with attractive 

ROI2 ~40%

Redesign of Convenience 
and Large formats yield 
lucrative uplifts in LFL sales 
of

+16%

Note: FY 2020. Net of COVID effect.

Strategic Report  

Corporate Governance

Appendices

Our Strategic Goal

Our Strategic Ambition

Cement current leading 

federal retail positions 

growing market share significantly 
and profitably 

#1

Become #1 for consumers, 
employees and investors

Strategy at a glance

The unprecedented events of 2020 also led to a re-evaluation  
of several areas to ensure we are well positioned to meet changing  
customer demands. 

Coronavirus

National lockdowns negatively impacted economies 
and changed consumer behaviour 

The significant increase in people working from home resulted in soaring 
demand for online services and home delivery, as well as lower in-store traffic 

We decided to concentrate on a number of areas to overcome the challenging macro 
environment, and it is against this backdrop that Magnit defined its strategic priorities 
for 2021-2025.

Good for Me and the World

Strategic priorities for Magnit for 2021–2025

Transfer from demand on “fast & easy” to “don’t make me 
think” 

Consumers’ increased focus on sustainability and responsible consumption 
raised their expectations of brands 

Technology & Commodity

Technology & data increasingly becoming vital for a successful  
business. Technology is accelerating the pace of change 
in how people entertain themselves and consume. 

Increasing consumer expectations of the digital consumer journey.

Enhancing CVP 
as a key driver 
for material 
improvements 
in sales density 
and profitability 

Extracting efficiency 
to get higher 
profitability and cash 
generation 

Smart expansion 
implying high 
profitability targets 
for new store 
openings 

Selectively strengthen 
our overall positioning 
(based on strategic 
and value accretive 
approach) with 
M&A deals 

Extend consumer 
offering 
complementary 
to our core business 
to better satisfy 
consumer needs

These challenges create opportunities 
for retailers who can rapidly adapt 
to changing consumer behaviour 
and meet digital expectations. 

We understand that this ability to adapt 
will be key to achieving our strategic 
ambitions.

Our strategy is driven by the desire 
to create value for our three major 
stakeholders – our consumers,  
our employees and our investors.

Consumers 
Growing LFL, best in NPS3  
and net consumer gains

№1

Employees 
Constant improvement in eNPS4 
and staff turnover

Investors 
Creating value for shareholders  
through attractive returns

1  30 December 2020 compared to 30 December 2019.
2  ROI = OCF of fully ramped up year / CAPEX.

3  Net Promoter Score. 
4  Employee Net Promoter Score.

46

47

magnit.com

20202020  Annual Report     
 
 
 
 
 
Our Strategy (continued)

These ambitious goals will support the evolution of Magnit 
and satisfy customers, employees and investors.

We put our consumers first and have 
a customer centric philosophy ...

Our strategy is built around four major pillars:

Consumer  
first

Most efficient  
& promising ways  
to market

Modern  
and efficient  
platform

Employer  
of choice

Consumer first

 — Consumer centric decision making 
to strengthen customer loyalty 

 — Enhanced CVP and clustering 

to better serve customer needs 

 — Improved brand positioning (incl. care, 
safety, ESG and value for money) 
 — Going beyond the traditional offering 
to build an E2E customer ecosystem 

Everything that 
matters to our 
customers 
is provided 
under the Magnit 
Umbrella Brand.

Key differentiating pillars 

 — Multi-format model  
 — One loyalty programme 
 — Own production facilities
 — One brand 
 — Emotional touch.

Strategic Report  

Corporate Governance

Appendices

As the only truly national multi format 
retailer, Magnit offers a full range 
of products and services to meet 
customer needs, supported by its strong 
brand, loyalty programme and vertically 
integrated structure. 

We are improving the CVP of our key 
formats and moving away from purely 
focusing on price, instead offering 
a new concept of a friendly, safe, 
and comfortable store where customers 
can find everything they need and get 
the best value for money.

We are rationalising our product range 
to ensure consistency across stores 
and increase business efficiency, revising 
our category management structure, 
rethinking our approach to target 
categories, removing inefficiencies 
and rebalancing the price mix to capture 
all relevant consumer segments. 
We aim to utilize additional capacity 
and efficiency throughout the system 
and boost efficiency in our stores. 
This is also supported by assortment 
harmonization meaning "matryoshka" 
principle revision with focus on proper 
proposition throughout units of needs 
and price tiers regardless of the store 
size.

Clustering is another way of better 
serving customers while tailoring  
the CVP to the core clusters (cities,  
towns and villages) and two 
supplementary ones (street retail 
and joint openings with cosmetics).

… in order to serve our customers 
in the best possible way, we consider 
the most efficient & promising ways 
to market …

Most efficient & promising ways  
to market

 — Smart expansion in core formats 

to increase market share, including 
M&A 

 — Actively consider new sales lines, new 

niches and markets 

 — Omnichannel development including 

e-commerce 

 — Agile sourcing including partnerships 
with suppliers, crystalized offering 
in own production and private labels 
to enhance proposition and secure 
positioning

CVP enhancement and customer 
centricity remain our key priorities. 
We plan to expand smartly with high 
profitability targets for new openings  
as well as developing through M&A, 
which will become increasingly important  
as the Russian market consolidates.  

We will extend our customer 
proposition by offering services that are 
complementary to our core business, 
including partnerships, e-commerce 
and new specialised formats to better 
satisfy customer needs. Our approach 
is to pilot relevant customer offerings 
and operating models. We then selectively 
scale the pilot projects that show 
attractive performance and ultimately 
deliver the best proposition to our 
customers and high returns.

We have big ambitions to differentiate 
our product offering through tailored 
procurement initiatives in private 
label, own production, direct import 
and strategic partnerships with suppliers. 

We believe we are very well positioned 
to expand our Private Label (PL) efforts 
– we expect the PL offering to account 
for 25% of sales by 2025, while 
extending the range and rationalizing 
the brand portfolio with specific focus 
on the cross-category brands and value 
for money. Our own production facilities 
and expertise are well placed to deliver 
this and we will continue to invest 
in strengthening our high-quality 
proposition.

Direct import is another hugely 
important area and we have a specially 
dedicated procurement team focused 
on securing the best deals and products 
for our stores. Our procurement strategy 
goes beyond the traditional approach 
to buying – we want to create long-
term mutually beneficial E2E strategic 
partnerships with our suppliers (including 
data, innovations, capacity utilization, 
tailored offerings, merchandising 
supported by aligned promotional 
and marketing initiatives).

48

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20202020  Annual Report     
 
Our Strategy (continued)

E-commerce is an essential part of the 
omni-channel customer experience. 
Therefore, we are investing in our delivery 
service to make it available to the 
majority of our customers by the end 
of 2021. We aim to build an ecosystem 
of complementary services around 
the Magnit brand and strong omni-
channel core. Magnit will develop 
this ecosystem through strategic 
partnerships with leading providers 
in adjacent verticals. In H2 2020 Magnit 
started testing e-commerce services, 
both independently and in cooperation 
with partners. As of the end of 2020, 
Magnit had six online delivery projects, 
all of them in pilot stage. Magnit 
is searching for the optimal format of the 
delivery service to satisfy the needs 
of all customers.

… the respective ambitions require 
modern and efficient platforms built 
around clear functional strategies 
and processes initiatives, adaptive 
organisational structure and modern 
IT and operational systems …

Modern and efficient platform

 — Defined and straightforward 

functional strategies

 — Flexible organisation structure, clear 
responsibility split combined with 
entrepreneurial culture

 — Smooth and efficient processes
 — Flexible, reliable and scalable IT, 
operational and data platform 

Our goal is to build a modern 
and efficient platform around clear 
functional strategies and processes, 
adaptive organizational structure 
and modern IT and operational systems. 
This requires clear synchronization 
of all functional strategies supported 
by specific E2E processes improvement 
action plans, clear RACI1 and ownership 
culture, and migration into modern 
operational platforms supported by a 
review of our technological capabilities. 

Next generation data capabilities 
to power digital transformation require 
a modern centralised data platform 
to enable data-driven decision-making. 
This technological advancement will 
be accompanied by the introduction 
of scalable, industrial solutions for key 
systems, including ERP, Forecasting 
& Replenishment, Warehouse 
Management, and Transportation 
Management Systems. In addition, 
e-commerce will be launched across  
all segments. 

Strategic Report  

Corporate Governance

Appendices

… we would not to be able to achieve 
our strategic ambitions without our 
people – we are aiming to become 
the employer of choice in Russia

Employer of choice

 — Intensive investment in people 
to support talent development 
and expertise

 — Agility and innovative thinking
 — One team approach: effective cross 

functional cooperation 
 — Performance assessments 

and promotion opportunities 

 — Employee engagement

Magnit is privileged to be one of the 
largest private employers in Russia and is 
committed to supporting its employees 
and their families, especially during these 
uncertain times. In November last year 
we launched the first company-wide 
employee engagement survey and it 
revealed an overall engagement score 
of 84%, one of the best results among 
food retailers.

Longer term, we are constantly refining 
our organisational structure to maximise 
synergies. Magnit aims to be a change 
leader in labour market transformation 
by developing an attractive EVP for all 
employees and in particular to attract 
Tech and Digital specialists.

We are committed to building a strong 
employer brand and be recognised as 
a leading employer in all segments. We 
utilize digital channels to communicate 
with and recruit new employees. 
Promoting an open and friendly culture 
is vital to ensuring alignment between 
strategic priorities and everyday 
activities. 

Magnit believes in the education 
and professional development of its 
employees. We continue to run our 
Retail Academy, as well as establishing 
modern HR IT-solutions to automate HR 
processes and provide employees with all 
the relevant functionality through digital 
channels. 

Magnit – One of the Largest Private Employers in Russia

316,001

headcount of employees

33,751
Distribution 
centres

12,189
Head  
Office 

11,056
Regional 
branches

4,810
Production 
& others

1  A responsibility assignment matrix (RAM), also known as RACI matrix or linear responsibility chart (LRC), describes the participation by various roles  

     in completing tasks or deliverables for a project or business process. 

2,667
Other  
formats

27,281
Supermarkets  
& superstores

42,768
Drogerie 
stores

181,479
Convenience stores

254,195
In-store

50

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20202020  Annual Report     
Our Strategy (continued)

Key Strategic Guidance 2021-2025

Our strategy in action envisions our future goals.

Clear potential 
to increase sales 
densities
also by the way of speeding up 
value-accretive redesigns

Proactive and opportunistic  
return-driven 
consolidation play 
(M&A)

Clear
 CVP initiatives  

to enhance consumer perception 
and experience big time 

Thought through 
strategic plan 
to execute to capture tremendous 
business improvement potential 

Accelerate

smart 
organic expansion 
(annually on gross basis):

•  Convenience: 1,000-1,500 stores 
•  Drogerie: 750-1,000 stores 
•  Supermarkets & Superstores:  

5-15 stores

Adherence
to sustain  
high return  
requirements
for new projects

Build a leading
e-grocery platform  
capable of handling  
5%+ of Magnit turnover  
with seamless integration  
into an omnichannel  
consumer experience

Continue to proactively  
consider adjacent value 
accretive  
additional niches

Strategic Report  

Corporate Governance

Appendices

Key Financial Guidance 2021-20251

Sustainability

We believe that every strategic move should be supported by strong  
and robust financials. 

Benefit from lucrative  
EBITDA margin (IAS 17)  
steadily moving to the direction  

of 8%

within 2021-2025 leading  
to very attractive cash generation

Comfortable leverage of  

~ 1.5x

of Net Debt/EBITDA (IAS 17)  
with a self-imposed ceiling of 2.0x 

Improvement  
of working capital  
with a focus on stock days 
optimization by:

•  3-5 days in grocery 
•  10-15 days in drogerie

Focus on high returns  
and value accretion  
for shareholders leading to  
continuous strong 
dividend payment 

We firmly believe that embedding 
sustainability in our strategy is key 
to continued growth of the Company.  
We plan to use every opportunity 
to make Magnit one of the leading 
companies in Russia in terms of the 
implementation of efficient and scalable 
technological and environmental 
solutions. 

Sustainability is an integral part of what 
we do and acting in the interests of all 
our stakeholders will produce better 
returns over the long-term for our 
shareholders. Our Sustainability 
Strategy “Retail with Purpose”2, 
which was announced last year, sets 
out our ambitions and strategic 
principles and formalizes our approach 
to sustainability. We are committed 
to reducing our environmental impact 
and having a positive impact on wider 
society, as well as ensuring our 
employees are satisfied and upholding 
the highest standards of the corporate 
governance.

1  Based on IAS17.
2  Please, see Sustainable Development, p. 102.

52

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20202020  Annual Report     
 
 
 
 
 
Investment Case
Magnit: Everything that matters is close to you

Magnit offers exposure to a sizeable market with potential for further 
organic expansion and consolidation

Market potential

 — Sizeable market with increasing 

penetration of modern food retail 
into the grocery market which 
offers opportunities for organic 
expansion

 — Fragmented market with high 

potential for further consolidation 
 — Large players are gaining market 

share

 — New niches and ways to market 

actively emerging with constantly 
evolving e-commerce offering

Russian market offers 
further growth potential

The market has potential  
for further consolidation

Modern retail share  
in grocery retail, 2020, %

Share of Top-5 players  
in grocery retail, 2020, %

90%

90%

88%

90%

84%

79%

78%

71%

74%

61%

57%

50%

48%

43%

37%

34%

 Leading player

Magnit is one of the largest food retailers in Russia with well-developed  
infrastructure, a loyal customer base, a well-known brand, and growing 
market share

 — Multi-format offering with  

4 core formats covering range 
of shopping missions in grocery, 
drogerie and pharma segments
 — Wide geographical coverage with 
21,564 stores in 3,752 cities in  
7 federal districts

 — 11% market share in food retail sales
 — Serving customers in all highly 
populated Russian regions  
(66 regions, 43m loyalty cards)

 — Well-developed country-wide supply 
chain with 38 distribution centers 
and one of the largest own truck 
fleets

 — The only vertically integrated retailer 
in Russia with 17 own production 
facilities and agricultural complexes

Russian food retail and Magnit sales growth in 2018-2020, %

8.3

4.3

11.4

6.7

13.4

2.1

2018 

           2019  

                        2020

Russian Food Retail Sales Growth, % Y-o-Y*

Magnit Sales Growth, % Y-o-Y*

* including VAT

Strategic Report  

Corporate Governance

Appendices

 Growth ambitions

On track to accelerate profitable return driven growth and increase market share 

 — Speed up value accretive organic 

expansion

 — Smart expansion with high 
profitability targets for new 
openings

 — Adherence to sustain high return 
requirements for new projects

 — Store network redesign 

programme to improve sales 
density

 — Development of leading 

e-commerce platform capable of 
handling 5%+ of total turnover
 — Proactively consider adjacent 

value accretive additional niches

Efficiency gains

On track to accelerate profitable return driven growth and increase market share 

 — Further CVP development to drive 
material improvements in sales 
density and profitability 
 — CVP initiatives to enhance 
customer perception and 
experience

 — Increase in sales density 

supported by accelerating store 
redevelopments and process 
improvement

 — Extension of customer offerings 
that are complementary to the 
core business

 — Benefits from lucrative EBITDA 
margin (IAS 17) steadily moving  
to the direction of 8% within 
2021-2025 leading to very 
attractive cash generation

 — Continuous focus on efficiency to 

generate higher returns

+97 bps 

EBITDA margin  
improvement in 2020 (IAS17)

+6.5%  

sales density growth  
in 2020 

Strong capital discipline with focus on returns in all investment decisions  
providing substantial dividend payment

Dividends

 — Focus on quality of new store 
openings resulting in better 
payback

 — Keeping comfortable level  

of Net debt/EBITDA leverage  
at 1.5x (IAS17)

 — Clear plan to improve working 
capital with a focus on stock 
days optimisation

 — Value accretion for shareholders 
leading to consistent strong 
dividend payment

Magnit dividend payment and dividend yield in 2008-2020

0.1           1.3          0.6          2.1           7.7        12.8        34.3       29.4        26.3       24.7        31.0        31.0        25.0             

8.6%

0.3%

0.2%

0.7%

0.8%

1.7%

1.5%

3.7%

2.8%

4.0%

4.3%

4.9%

2.5%

2008     2009      2010    2011        2012      2013     2014       2015      2016       2017      2018     2019   9M 2020

Dividend yield, % at the end of period

Total dividends paid, RUB bln

RUB 85 bln

strong free cash flow in 2020 

1.1x   

net debt/EBITDA leverage (IAS17) as at 31 December 2020

54

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20202020  Annual Report         
 
 
Our strategy 

Business model

Strategic Report  

Corporate Governance

Appendices

Environment 

Employees 

Health and wellbeing

Big Data & Advanced Analytics

Responsible supply chain 

Community involvement

Scalable & Reliable  
IT solutions 

Effective E2E processes  
& Cross-functional cooperation

Strategic 
goal

to secure Magnit's leading 
positions in Russian retail  
by expanding its presence  
in the market and maintaining 
high business profitability

We  
strive

to become the store of choice 
for customers, employees and 
investors 

Supreme 
Quality

~6 thous. suppliers
Best local product range
52% local SKUs
Vertical integration
17 own production facilities
>310 thous. tonnes 
of products per year

>2.5 thous. private label SKUs
10% share of PL
7% direct import supplies
Quality control "from field to plate"
12 
3.5 thous. 
laboratories
daily tests

Multi-format  
& omni-channel 
under single brand

14,911 
                         stores

convenience                 

470 supermarkets

6,183 drogeries

1,165 pharmacies

3,752 Cities & townships
Online across all segments 
and missions:
 — regular delivery (stock-up)
 — express
 — E-pharma

Covers >1 thous. stores  
in 47 regions of Russia

Largest supply 
chain network 
in Russia

Best 
customer 
experience

38 distribution centres 
in 7 federal districts
>4.3 thous. trucks  
91% centralisation ratio

Logistics transformation

Unique cross-format brand
 — Enhanced CVP & clustering
 — New retail technologies
 — Eco-Initiatives
 —13 mln customers daily
 —14,354 new concept stores

Cross-format loyalty programme 
>43 mln active users of loyalty cards   
70% penetration in sales

M

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d

e

r

n

a

n
d

e
ffi
c
i
e
n
t

 platform

R

e

t

a

i
l

w

i

t

h

P

u

r

p
o
s
e

S
u
s
t
a
i
n
a
b
ilit

y Strategy

#1
Russian retailer  
in terms of proximity 
to customers and 
geographical  
coverage

21,564 
stores  
in 3,752 cities  
and townships

>316 thous.
employees – one of 
the largest private 
employers in Russia

200 thous.
employees joined 
Magnit's Corporate 
Academy

Value creation for…

Customers

Delivering  
fresh and high-
quality products

Employees

84% employee 
engagement rate

73% employee 
satisfaction rate

Suppliers

52% 
of SKUs supplied 
by 4.1 thous.
local producers

7% 
direct  
import supplies  
(~700 contracts)

RUB 210 mln
allocated for charity

RUB 94 bln
taxes paid in 2020

Communities

RUB 2.9 bln
responsible 
approach towards 
environment

Goverment

44
procurement 
sessions  
in 38 regions

Investors

RUB 578 bln
сapitalization  
(+ 66% in 2020)

RUB 31 bln
dividends paid  
in 2020 

x2 
ROIC growth  
in 2020

56

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20202020  Annual Report     
 
 
 
 
 
 
Operational
Review

In 2020, Magnit faced 
unprecedented challenges due 
to the Covid-19 pandemic and the 
Company reacted quickly to the 
rapidly changing environment 
and changing consumer behavior. 
Implementing rigorous health 
and safety measures, ensuring 
the availability of products, 
maintaining affordable pricing 
levels and continuing to deliver 
high levels of customer service 
were all crucial to attract new 
customers and remain the store 
of choice. 

In 2020, Magnit focused on the 
operating efficiency of the existing store 
base and delivered solid LFL results 
and sales density growth. We achieved 
strong profitability improvements 
with EBITDA margin (IAS 17) up 1 p.p. 
year-on-year. Working capital improved 
significantly, with RUB 30.5 bln of cash 
released from working capital. Debt 
reduction became an area of focus 
due to the challenges brought by the 
pandemic and we reduced our leverage 
significantly. Achieving such strong 
results against this backdrop  
is an outstanding achievement.

Our business model once again 
demonstrated its resilience and ability 
to adapt. We saw a continuous inflow 
of new customers, and a significant 
improvement in both customer 
satisfaction rates and NPS scoring. 
Magnit continued to adapt its formats, 
forming clusters based on specific 
customer trends prevalent in different 
localities, and launching new pilots 
including Magnit Metropolitan, Moya 
Tsena1 discounters, Mini Cosmetics 
stores and online offering. Progress 
was made in developing and improving 
operational structure and range, while 
enhancing category management. 

We also leveraged our private label 
brand and own production capabilities, 
tailoring our logistics and supply chain 
based on demand and the specific 
requirements of different formats. 
The roll-out of our loyalty programme has 
provided us with a unique opportunity 
to gain a better understanding of our 
customers and tailor our range 
accordingly to better suit their needs. 
Magnit continues to implement its 
redesign programme, improve its 
e-commerce segment and continue with 
its digital transformation to support 
all departments with the relevant data 
and technologies.

Our operational efficiency is extremely 
important, along with the improvement 
of business processes. We managed 
to improve service levels and on-shelf 
availability of the new product range 
for our customers even at the time 
of increased demand. The overall supply 
chain remained robust throughout 
the year. Shrinkage level was decreased 
thanks to the efforts of the team 
to streamline cross-functional processes 
aimed at improvement of inbound goods, 
faster delivery, accurate forecasting 
in collaboration with suppliers, etc. 
We also note substantial reduction 
in staff turnover, higher productivity 
of personnel and improvement in rent 
rates with landlords. As a result, costs 
remained under strict control, despite 
additional COVID-19-related expenses 
which totalled RUB 2.8 bln.

Due to the COVID-19 pandemic, CAPEX 
was lower than initially projected. 
This was mostly as a result of slower 
expansion and the delay of redesign 
projects during the lockdown period. 
In Q4 we resumed our expansion 
programme and opened 445 stores 
on a gross basis – more than in any 
quarter of 2020 and higher than 
in the previous year. 

1  My Price.
2  For a number of months during challenging epidemiological situation.

Strategic Report  

Corporate Governance

Appendices

Operational review 

RUB 1,510 bln

13.3% year-on-year increase  
in net retail revenue 

7.4 %

LFL sales growth 

839

stores opened  
in 2020 (net) 

7,497 thous.

sq. m total selling space

3.6 %

year-on-year increase  
in total selling space 

6.5 %

year-on-year sales  
density increase

Anti-COVID-19 measures 
and related costs:

 — additional payments 

to frontline personnel 
 — purchases of sanitisers, 
thermometers, thermal 
imagers 

 — purchases of respirators, 

gloves and medical masks 

 — installation of screen 

protectors at the cash desks 
and special marking in the 
stores to ensure social 
distancing

 — intensified cleaning
 — zero mark up on several 

socially important product 
categories2

 — charity boxes, additional 

discounts to medical officers, 
elderly people and socially 
vulnerable citizens.

At the same time, we closed only 
35 stores – the lowest number 
in any quarter of 2020. On the back 
of remarkable rise in returns per 
store, we go into 2021 with a solid 
foundation for growth, as we continue 
striving to deliver the best value for our 
shareholders.

Magnit continues to develop as an open 
and progressive business working 
for the benefit of all its stakeholders, 
including our employees, suppliers 
and communities. We made a significant 
step forward in formalising our approach 
to sustainability, with the announcement 
of our sustainability strategy setting out 
goals and commitments to be achieved 
by 2025. 

Our success would have been impossible 
without the Magnit team and we strive 
to ensure Magnit remains an attractive 
and innovative employer. In 2020 we 
reviewed our incentive programme, 
improved our on-boarding procedure 
for new employees, and continued 
to develop our corporate academy.

Performance

In 2020, Magnit’s net retail sales reached 
RUB 1,510 bln. Despite a slowdown in the 
pace of new openings and the difficult 
macroeconomic situation, the Company 
delivered double-digit sales growth 
of 13.3% driven by a strong uplift in LFL 
sales of 7.4% and also by selling space 
growth of 3.6%. As a result, overall sales 
densities in 2020 improved by 6.5% year-
on-year as we saw customers responding 
positively to our product offering, 
customer service levels and pricing. 
We are actively gaining new customers 
and market share, reflected in our 
improved NPS scoring and LFL sales 
performance.

The lockdown measures imposed 
to control the pandemic distorted 
the structure of LFL sales – the frequency 
of visits fell, while the average ticket 
increased. Over time the frequency 
of visits started to recover, but LFL 
sales remained strong. We have closely 
monitored the effect of the pandemic 
on LFL sales and we calculate that 

it had a 2.8% positive impact in 2020. 
This indicates that most of the growth 
in LFL sales during 2020 was due 
to fundamental changes in the business 
unrelated to COVID-19 pandemic.

LFL sales growth in 2020 was well 
above CPI. Stores opened before 2018 
were the main driver of the Company’s 
strong LFL performance. In Q4 2020 
only 5.5% of Magnit’s selling space 
was in the ramp-up phase with 94.5% 
already matured. 

As noted above, measures against 
COVID-19 resulted in mobility 
restrictions, forcing consumers to stay 
in their homes, with an associated impact 
on their shopping habits. This resulted 
in a reduction in the frequency of visits, 
with a LFL traffic decline of -5.9% 
in 2020. This decrease in the number 
of visits was more than compensated 
by 14.1% growth in LFL average ticket, 
driven by increased spending per visit 
on a higher number of articles per basket, 
a trading up effect, lower promotional 
intensity and on-shelf inflation.

In 2020 Magnit signed the long-term lease agreements for 77 retail facilities 
previously occupied by stores operated by TD Intertorg under the Family 
and Spar brands, and acquiring long-term leasehold rights for 89 Evroros, 
Yablochko, and Tvoy stores in Murmansk and the Murmansk region in the 
Northwestern Federal District. As for macroeconomic factors, Magnit’s results 
were impacted by further consolidation in the private sector, growing 
competition and a decline in consumers’ purchasing power.

58

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20202020  Annual Report     
 
 
 
 
 
 
 
 
Operational Review  (continued)

Increased on-shelf inflation was a result 
of lower year-on-year promotional 
activity, overall food prices growth 
and local currency depreciation. LFL 
traffic went negative and stood at -6.1%; 
this decrease was an industry-wide trend 
due to the pandemic. 

Convenience stores 

A convenience store with an average 
of 6,450 SKUs is aimed at everyday 
shopping with a large range of the most 
popular food and non-food products 
at attractive prices. 

This format accounts for 77% of Magnit’s 
net retail sales in 2020. Here customers 
can buy fresh dairy products, fruits 
and vegetables, bread and dry foods, 
flour and confectionery products, 
or household chemicals spending 
the minimum time. Stores are located 
in cities, towns and more rural locations, 
which makes Magnit the largest and the 
most accessible retail chain in Russia 
in terms of geographical coverage. 

The revenue for convenience stores 
in 2020 was RUB 1,161 bln, an increase 
of 13.8%. There were 14,911 Magnit 
convenience stores in Russia by the 
end of 2020. In 2020 Magnit focused 
on streamlining its portfolio of stores, 
disposing of 380 non-core stores 
and focusing on the most profitable 
locations. New store openings were 
slowed down due to the pandemic, 
but in Q4 Magnit opened 212 stores 
(net) – the highest number across 
all quarters of 2020 and higher than 
the previous year. In 2020, selling space 
grew by 2.8%. As a result, sales density 
of convenience food stores substantially 
improved by 8.2% year-on-year. 
280 convenience stores were redesigned, 
bringing the share of convenience 
stores operating under the new concept 
up to 72%. LFL sales growth for 2020 
reached 8.2%, an improvement of 1.3% 
compared to 2019. 

LFL average ticket growth for the year 
was 15.2%, driven by volume increase, 
trading up effect and on-shelf inflation. 
The trading up effect was a result of less 
frequent but more expensive shopping,  
changes in the product range, improved 
quality control.  

Strategic Report  

Corporate Governance

Appendices

Convenience stores

13.8 %

year-on-year sales 
growth  

77 %

of the net retail sales

14,911

stores 

8.2 %

LFL sales growth 

5,090

thous. sq. m  
of selling space

289

net store  
openings 

2.8 %

year-on-year increase  
in selling space 

8.2 %

sales density increase 
year-on-year

Magnit piloted three additional formats in 2020, which showed positive results.

Magnit City

Magnit Metropolitan

Magnit Discounters (Moya Tsena)

Pilot stores were opened in Moscow 
and Krasnodar. The concept is for small 
stores with a cozy interior and a café, 
where visitors can grab a bite, take 
away any of the ready-to-eat offerings, 
or make other small purchases, as well 
as charge their smartphone and connect 
to Wi-Fi. Magnit City stores are located 
in high traffic spots with the total 
space of 120-180 sq. m and the range 
of up to 3,200 SKUs. 

The first three pilot stores that were 
opened in Moscow and Krasnodar 
in summer 2019 received positive 
feedback from customers and were 
commercially viable, therefore 
the concept was rolled out further 
with six more store openings in 2020.

Magnit opened the first metropolitan 
convenience store in October 2020. 
It reflects customer preferences 
in metropolitan areas and its design 
focuses on creating a pleasant 
ambience, providing useful services 
and digital solutions while maintaining 
attractive prices. The updated Magnit 
store boasts an assortment of around 
6,000 SKUs, with particular focus 
on the Fresh and Ultra-Fresh categories, 
which occupy 35% of the sales area. 
For improved customer convenience, 
a Magnit Pharmacy is located on the 
same site. The Company plans to use 
the elements of the metropolitan store 
concept in different combinations 
in other localities in the future.

These outlets have a comparatively 
limited product range of around 
1,750 high-demand SKUs with a large 
proportion of the entry price products 
(around 65% of total assortment), 
private labels (around 18% of total 
assortment), and value packs: fruits, 
vegetables, dry foods, dairy, confections, 
etc. The concept also has a reduced 
staffing level compared to the 
convenience store and requires much 
less capital expenditures for opening. 

The first three stores in this new 
format were opened in July 2020 
in Samara, Volgograd and Ulyanovsk 
region. They replaced existing Magnit 
convenience stores that did not fully 
meet CVP requirements but were well 
suited for the discounter concept. 
These initial three stores showed 
promising results, so the format was 
rolled out to Krasnodar and Lipetsk 
region in September 2020. By the end 
of 2020, 16 Moya Tsena stores were 
opened, with more planned in 2021.  

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Operational Review  (continued)

Supermarkets

1.7 %

year-on-year  
sales growth

13 %

of the net  
retail sales

470

stores 

-0.8 %

year-on-year increase  
in selling space

1.5 %

sales density increase  
year-on-year

941

thous. sq. m  
of selling space

0.8 %

LFL sales growth 

3

stores closed (net) 

Supermarkets include two sub-formats – 
Magnit Family supermarkets and Magnit 
Extra superstores. In 2020 Magnit 
supermarkets continued to grow, despite 
being impacted by changing consumer 
habits. The federal lockdown did not have 
any impact on standalone stores, but 
those located within closed shopping 
centres also had to close. 

New cross-docking stations will also 
enhance the product range and the 
new store layouts are designed to unify 
the layout approach across all the stores. 

Supermarkets account for 13% 
of Magnit’s net retail sales. Three stores 
were closed in 2020 (on a net basis) 
and 25 were redesigned.  

Magnit’s goal is to increase the sales 
density of the supermarkets. The larger 
formats now have an improved 
product range, café, extended in-store 
food offering, more seasonal and less 
non-food offers, as the overall consumer 
behavior has shifted towards bulk 
buying of seasonal, fresh and ultra-fresh 
categories.  

Strategic Report  

Corporate Governance

Appendices

The supermarket segment was the 
most affected by the pandemic, but 
there was a positive growth in LFL 
sales of 0.8%, despite the country-wide 
trend for consumers to avoid visiting 
large stores and shopping centres. LFL 
traffic was negative and stood at -11.5%, 
however the lower frequency of visits 
was compensated by higher spending 
per visit resulting in solid LFL average 
ticket growth of 13.9%. In 2020 sales 
density in supermarkets improved 
by 1.5% year-on-year.

Togliatti, Samara region (famous 
for the Avtovaz car-producing 
factory): the store design resembles 
city streets, walkways and car 
elements; traffic signs are installed 
as navigation tools and the store 
is decorated with a few real cars.  

Samara (the heart of the Russian 
aerospace industry): aerospace-
themed store with sky images 
and planets of the Solar system.

Magnit Family Supermarkets

Themed stores

Some Magnit superstores have 
a themed design. They are located 
in the cities that have hosted notable 
events or have famous local industries. 

Adler, Sochi: the store is dedicated 
to the Winter Olympic Games. 

Krasnodar: in October 2020 
Magnit launched a new superstore 
in collaboration with suppliers 
designed as a candy factory.

The supermarkets have a larger product 
range than the Convenience stores 
and are located within walking distance 
of residential communities and business 
districts, as well as in shopping centres. 
This format is offering the full product 
range at attractive prices.  

Magnit Extra Superstores

Magnit superstores are modern 
and high-tech stores for the whole 
family located within the city area. 
Such stores have broader range of all 
products, including Magnit’s private 
labels, with a focus on fresh and ultra-
fresh products. 

In 2020 Magnit launched its 
supermarket delivery service. The service 
allows customers to receive their orders 
within three hours or book a delivery 
for a certain time within the next two 
days. The cost of delivery ranges RUB 
0-199 depending on the order amount. 
The online service offers a convenient 
way for customers to shop and over 
25,000 products are available online. 

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Operational Review  (continued)

Magnit Cosmetic

22.4 %

year-on-year  
sales growth  

6,183

stores 

10.3 %

LFL sales growth 

9 %

of the net  
retail sales

1,428

thous. sq. m  
of selling space

553

net store  
openings 

The Magnit Cosmetic format was 
launched by the Company in 2010 
and accounts for 9% of net retail 
revenue, an increase of 0.7 p.p 
compared to 2019. These stores stock 
non-food products such as mass-market 
make-up products and personal care 
items (including private label products), 
household cleaning products, perfumes, 
hygiene products, and household items.

Magnit Cosmetic is the most 
dynamic and successful format of the 
Company, with double digit positive 
LFL sales growth of 10.3%. In 2020 
it also benefited from the proximity 
to the customers and the closure 
of competitor stores. 553 new drogeries 
opened (on net basis) in 2020.  

With 80 stores redesigned during 
the year the share of drogeries 
operating under the new concept 
reached 56%. By year end, there were 
6,183 stores, an increase in selling space 
of 9.7%. As a result, revenue reached 
RUB 134 bln, a 22.4% increase year-on-
year. Sales density improved by 7.2% 
year-on-year.

One of the most important changes 
of 2020 was the refinement of product 
ranges between different stores to meet 
the needs of different customer types 
in different locations, with certain 
locations stocking an increasing number 
of eco-friendly products to meet 
customer demand.  

Strategic Report  

Corporate Governance

Appendices

9.7 %

year-on-year increase  
in selling space 

7.2 %

sales density increase  
year-on-year

Magnit 
Pharmacy

This modern 
pharmacy format 
was launched 
by the Company 
in 2017 

and is characterized by its affordable 
prices, easy navigation, convenient open 
display and friendly and professional 
staff.  

In 2020, Magnit began a click 
and collect service that allows 
customers to order products online 
and collect from over 100 pick-up 
locations in Magnit Pharmacies 
throughout Moscow and the Moscow 
region. Customers can choose between 
two types of click & collect service:  
30 minutes’ pick-up of products 
in-stock at the nearest store or next-day 
pick-up of full product range held in the 
warehouse.  

The product range currently includes 
around 5,000 items, with plans 
to expand it significantly.

Customers can also place orders online 
for home delivery. The e-pharmacy was 
Magnit’s first e-commerce offerings 
for customers. 

Magnit is targeting strong levels 
of growth for its cosmetics business. 
In 2020 Magnit started rolling out 
the mini format of Magnit Cosmetic 
to existing convenience stores 
in selected locations. The cosmetics 
store, which offers customers 
around 4,000 products, will improve 
the customer proposition of Magnit 
Convenience stores and enhance 
the sales density. In December 
2020, delivery services from Magnit 
Cosmetic were launched in Krasnodar 
and Ekaterinburg and we plan to expand 
the delivery services in 2021.

On the Magnit corporate website, 
3D-tours of various store formats 
are available for all visitors. This online 
experience allows participants to visit 
all of the Magnit formats: convenience 
stores, supermarkets, Magnit Cosmetic 
stores and pharmacies, and discover 
more about how they operate.

During the tour, participants can see 
how the Company’s stores are evolving 
in terms of customer offering, product 
range and service, and what new 
technologies and solutions are being 
introduced to make shopping 
as enjoyable and convenient as possible.

See more at:  
https://www.magnit.com/en/about-company/store-formats/

E-commerce

In H2 2020 Magnit started testing 
e-commerce services, both independently 
and in cooperation with partners.  
At the end of 2020, Magnit operated 
six online delivery projects, all of them 
in pilot stage. Magnit is continually 
evolving the format of its delivery 
service to satisfy the needs of all 
customers.

The Company started developing 
its food-tech business together 
with industry specialists, partnering 
with Delivery Club in August 2020, 
and with Yandex.Eda in September 
2020. Both services provide express 
delivery within 1 hour. 

In September, the Company introduced 
online ordering for its Magnit Pharmacy 
format; in early November, it launched 
its own Magnit Delivery app for express 
deliveries within Moscow; and late 
in November it also started a regular 
delivery service from Magnit Family 
stores in Krasnodar. In the beginning 
of December 2020, Magnit and Delivery 
Club launched deliveries from Magnit 
Cosmetic stores in Ekaterinburg 
and Krasnodar. 

During the first three months, the pilot 
schemes’ growth dynamics exceeded 
original expectations and highlighted 
the potential of this market.

Magnit fulfils around 6,000 online orders 
every day. According to the Company’s 
analysis, most of the orders are placed 
by customers who did not shop at its 
brick-and-mortar stores before.

The annualised run rate for Magnit’s 
online segment stands at RUB 2.0 bln 
based on December sales turnover. 
Among these segments, convenience 
store-based express delivery has 
the highest sales and shows the best 
growth dynamics.

Magnit’s e-commerce services today 
covers over 1,000 stores in 47 regions 
and 72 cities, with around 50% 
of the current revenue from these 
online projects generated outside 
Moscow and St Petersburg. During 
2021, the Company plans to expand 
online delivery adding at least 
1,500 convenience, drogeries and large-
format stores in more than 50 regions 
across Russia.

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Improving 
Customer Experience

Magnit always strives to deliver 
the best customer experience 
across all market segments. 

Several important milestones were 
achieved in 2020, with the introduction 
of new product ranges, updated 
navigation across all the formats, 
increased availability and quality of the 
product range, refreshed private labels 
and development of the customer loyalty 
programme. Another focus area 
and crucial task during the pandemic was 
safety of the customers and employees. 
Even during nationwide quarantine 
Magnit didn't close a single store.

In March 2020, we formulated our 
social mission and introduced a role 
of an “on duty officer”. This approach 
was welcomed by our staff and helped 
to increase team morale.  

During the year, Magnit actively hired 
workers from its partners to help 
them sustain their financial position 
and close the shortage of employees 
for the Company: overall we hired 
2,500 people in 2020. 

Magnit continued to work on the 
improved customer value proposition 
(CVP): we added the new fresh 
and ultra-fresh zones to our stores, 
improved on-shelf availability, piloted 
new formats within the dedicated areas 
and significantly revised our product 
range. We maintain continuous quality 
control and introduced the new position 
of Quality Attendant, who supervises 
the quality of the products in-store. 
In Magnit Cosmetic stores, we also have 
Beauty Experts assisting our customers 
to choose the best products to meet 
their needs.

Magnit staff are constantly 
trained to provide the best service 
and hospitality to the customers, while 
being efficient and using the best 
available technologies.

 — We introduced clusterisation 

in different localities

 — We improved layout, navigation 
and zoning within the stores
 — We are open and friendly to our 

customers, employees and suppliers

 — We use cutting-edge technologies 
to understand customer habits 
and behaviours to offer them 
the best possible experience 
 — We take care of our employees 
and offer them all opportunities 
for education and personal 
development.

Magnit aims to build an ecosystem 
of complementary services around its 
brand and strong omnichannel presence. 
Digitalisation will play an important role 
in improving customer experience, across 
all stages of the consumer journey:

Pre-shopping 

 — loyalty, general promo 

and CVM offers

 — interest clubs
 — partners' privileges
 — checking availability 
in nearest stores

In-store 
experience

 — informative in-store 

navigation

 — selection of goods with 
mobile scanner / app

 — easier and faster check-out 

with mobile payment

E-grocery 
experience

 — express grocery
 — regular grocery
 — e-drogerie
 — e-pharma

Payment 

 — digital loyalty card
 — Magnit payment solution

Post-shopping 

 — feedback
 — recipes
 — digital content

Strategic Report  

Corporate Governance

Appendices

Best
Customer Experience

Pilot projects at different stages of development and implementation.

Digital tools

Store 
organisation

“Farmers’ Market”

“Health Island” 
for balanced nutrition
Local food 
products
Own bakeries 
with professional coffee 
machines
Fresh Café 
with an open kitchen and TV 
screens
Kids’ department 
with a playground

Consumer 
corners

Reverse vending 
machines collecting empty 
plastic bottles and aluminum 
cans

SelfieToPay: 
face-recognition-based payment 
technology
Dual-mode 
checkouts 
(work both as self-service 
terminals and standard cashier-
operated checkouts)

MobiScan: 
app to scan and pay  
at self-service checkouts

Interactive 
price checkers, mobile printers

Bicolor 
electronic price tags, providing 
instant updates on product 
information

Smart shelf:  
video analytics, RFID systems, 
weight and optical control
Data Matrix 
labeling system for dairy 
products
LED screens 
with useful content
E-sommelier

Facilities  
and services 

Quality 
Attendants 
on duty 
Beauty Experts 
in Magnit Cosmetic

Convenient and intuitively 
understandable 
zoning, easy 
navigation

Store space 
arrangement based on 
customer’s purposes

Accent lighting

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Measures 
Against COVID-19: Taking Care of Everyone 

Organisational
Structure

•  Removed cosmetic samples from 

 —  We are supporting the most 

vulnerable
•  We were selling several socially 

important product categories with 
zero markup during the pandemic
•  With the support of the Ministry 

of Health of the Russian 
Federation, we issued a series 
of special bonus cards for medical 
workers with an increased accrual 
of bonuses of 20%

•  On weekdays until 11 am 

we provide a 10% discount 
to pensioners, volunteers and social 
workers for purchasing goods 
for the elderly 

•  Launched the #MagnitZabota 

programme and, with 
the assistance of regional 
authorities, we provide food 
packages to socially vulnerable 
citizens

•  We supported personnel of other 

organisations who had to suspend 
their operations by temporarily 
engaging them in our stores 
and distribution centres.

Since the beginning of the 
pandemic, Magnit has introduced 
a number of measures to make 
shopping at our stores as 
comfortable and safe as possible. 

The company is committed to helping 
customers and employees to reduce 
the spread of COVID-19 and support 
those who are struggling. In difficult 
conditions, we continue to provide 
customers of 66 regions across 
Russia with all their required products 
and services, maintain our supply chains 
and logistics, and introduce new safety 
and hygiene measures. 

Magnit is attentive and responsible to the 
situation, therefore:

Magnit Cosmetic stores
•  We carry out daily medical 

examination and measurement 
of the body temperature 
of employees

•  We inform customers about 

compliance with security measures 
and urge them to use self-service 
checkouts.

 —  We have improved safety measures 

at distribution centres
• 

Increased the number of activities 
for disinfection of premises, tools 
and equipment

•  Restricted staff movement 

between premises and face-to-face 
meetings

 —  We've improved store safety

•  Adjusted the work schedule 

• 

Increased the number of activities 
for the disinfection of premises, 
door handles, carts, cash registers 
and other equipment

•  Allocated special schedule 

for disinfection from 2.00 to 2.30 pm 
in convenience stores and Magnit 
Cosmetic stores

• 

•  Applied special markings near 
the tills to maintain social 
distancing
Installed protective screens at cash 
registers
Installed free sanitisers

• 
•  Temporarily closed cafes in large 

stores

•  We increased the opening time 

and hired additional staff to reduce 
queues

•  We equipped the surfaces 

of supermarkets and hypermarkets 
with a special protective film with 
silver ions, which is in addition 
to mechanical disinfection

to remove any contact between 
shifts

•  Transferred some of the 

administrative staff to remote 
working

•  We assess the quality of products 
remotely: product specialists are 
able to assess goods with video 
cameras.

•  We carry out daily medical 

examinations and temperature 
checks for employees.

 —  We have adapted the delivery 

of products
•  We maintain a sufficient level 

• 

• 

of stocks in distribution centres
Increased shipments of goods from 
distribution centres to stores
Increased the level of stocks 
in retail outlets where appropriate.

Magnit is upgrading its organisational 
structure by developing its multi-
format approach to ensure the correct 
distribution of formats across 
the regions. Our new organisational 
design reflects the right balance 
of centralization and decentralization. 
We have introduced new format heads 
in commercial and operations functions 
to strengthen format focus and expertise. 
We have a new digital, tech and OMNI 
team to strengthen tech, Big Data 
and e-commerce capabilities. We have 
a separate procurement team in the 
commercial department, including 
Private Label, own production and direct 
import. We are rebalancing RACI1 
between commercial and supply chain 
departments to ensure E2E ownership. 

Headquarters

Head Office is responsible for strategy 
development, budget and methodology 
and serves as a centre of best practice 
to implement across the regions.  

Head Office also performs a centralized 
support function via its Shared Service 
Centre. 

In 2020 Magnit has completed 
its migration of its financial function 
to the Shared Service Centre (SSC), 
established in 2019 in Krasnodar.  
Now, Magnit’s SSC will keep 
centralised accounts of all transactions 
and perform payroll calculations 
for over 300,000 employees 
in 66 regions from all of branches, 
districts, distribution centres, and motor 
transport enterprises. Centralisation 
of the financial function (accounting 
and payroll calculations) in the SSC  
will enable Magnit to save around 27% 
of its cost before migration, or around 
RUB 470 mln annually. 

Magnit’s SSC was awarded the winner 
of the “Best SSC rollout in Russia 
and CIS” award, beating peers across 
different industries. The criteria included 
the technological level and the overall 
achievements for the reporting period. 

The Shared Service Centre will 
largely contribute to the Magnit’s 
automatisation and centralisation, 
utilizing robotics to carry out the routine 
tasks and standard requests which were 
previously handled by regional teams.

Regional Structure

There are eight regional heads 
managing their respective territories. 
Regional Heads are responsible 
for openings & redesigns, CVP execution 
and local category management. 
Regional Heads report to Head Office.

The primary focus is on operational 
efficiency, quality control, and 
development of customer satisfaction. 
The digital transformation of Magnit 
and aligning the ERP system into 
communication processes will allow 
for more effective communication 
between the branches and the Head 
Office.

Headquarters
 — Strategy & Expertise
 — Budget 
 — Execution guidelines

 Operations & Commercial

                                Format Management

 — Convenience stores   

 — Supermarkets and Superstores

 — Drogerie Stores

Regional Heads
Managing their 
respective 
territories

Headquarters

Centralised 
support 
functions

Openings  
& Redesigns

CVP Execution

Local Category 
Management

1  Responsibility assignment matrix (Responsible, Accountable, Consulted, Informed).

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Product range management

The Company is working towards 
the optimal balance between 
promotional activities and pricing 
strategies within its product range 
management. The eventual goal 
is to embed the category management 
principles across all the supply chain 
to ensure the best possible product 
range in all Magnit formats. 

This approach led to the opening 
of Magnit Metropolitan and Discounters 
format, where the product range 
is carefully matched with the needs 
of the customers within the target area. 
Even during the pandemic, customers 
were still trading up in their product 
choice, therefore we aim to expand 
the product matrix in order to give 
customer the widest possible choice 
of products. 

Other priorities for the future include 
more streamlined transition of the new 
items to the shelves and unification 
of the item codes. Magnit is working 
towards digitalising of all the producers 
with the help of the coding laboratories.

In 2020 Magnit has started its transition 
towards new Product Management 
System, which was adjusted to reflect 
the different regions and formats within 
the category management structure. 
It allows more flexibility and for individual 
approach to each particular store. 

Transition to the new product management system

Target matrix  
management

Assortment matrix corrections 
according to the new releases

Automated assortment update  
in accordance with the target  
category matrix

“Matryoshka” – geographically 
dispersed product alignment

Dates agreed with commodity 
experts to place items on sets .

Selection of rotating pairs to keep 
picking points between the 
displayed product range and new 
products

Category
Management

The concept of category management 
(СМ) was introduced in Magnit in 2019. 
It has concentrated on the promotional 
transformation and new product 
management along with Consumer 
Decision Tree developments. Category 
management has become one of the 
drivers of Magnit’s transformation, 
and in 2020 there were several key 
topics which the Company addressed. 
They included working out the CVP 
strategy for each format, format-specific 
category management and extremely 
successful loyalty programme rollout. 
One of the milestones of the 2020 has 
become the product range management.

Magnit has four pillars of its category 
management which are at the heart 
of the business, ensuring the customer 
remains the focus for all business 
decisions and transformations. Magnit 
uses state-of-the-art analytics and Big 
Data tools to drive its transformation 
towards knowing the customer 
and understanding what the customer 
wants.

Category management has been taught 
in the Magnit Corporate Academy since 
2019. The training programme covers 
all functional levels (line managers, 
category managers and category 
directors), and 230 people have already 
completed their curriculum.

Fresh and Promo

Fresh Food 
Products

Operational and Format 
Management of CM

Dry/Nonfood items/Selling 
Space

Commercial/
Procurement block

Big Formats

Grocery

Own Production

Ultra-Fresh

Magnit Cosmetic

Beverages

Private Label

Fruits and 
Vegetables

Meat, Fish  
and Poultry

Small Formats

Beauty  
and Cleaning Products

Wholesale

Nonfood  
products

Promo Planning

Commercial Districts CM Pricing and Sales 

Support

Pillars of Category Management

Customer
 comes 
First

All
generations 
approach

Understanding
the customer
insights

Being
close 
to the customer

Magnit’s Corporate Academy is a programme of training 
and development for Company’s employees at all levels 
(employees, line managers and middle managers). 

The Academy has combined and modified the existing training programmes, 
becoming a single platform for continuous professional development 
for employees. It encompasses three faculties – Logistics, Retail and Category 
Management. The emphasis is placed on improving the qualifications of line 
personnel, building a talent pool in each function and preparing employees 
for the new challenges of a rapidly changing business environment. 

Educational programmes are based on internal knowledge and experience 
accumulated in the Company.

In the reporting year, about 200 thous. people were enrolled in the Corporate 
Academy. 

Magnit revised existing programmes for employees and developed new 
ones in order to contribute to the all-round development of personnel and, 
consequently, of the Company.

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Cooperation
with Suppliers

“Implant” project

Advanced barcodes

Vendor Managed Inventory

Goods availability assessment 
system

Startups to launch pilots with 
Magnit

Efficient cooperation with our 
suppliers allows us to make more 
accurate plans and forecasts, 
to optimise procurement volumes, 
to deliver the best products 
at minimum cost and to achieve 
better commercial terms. 

There are still areas for potential 
improvement in cooperation with 
suppliers. Some of the main focus areas 
Magnit is currently working include 
the flow of key documents, improving 
forecasting techniques, on-shelf product 
availability and sharing information 
about the customer preferences 
between suppliers (as appropriate). 

To benefit from the synergies of working 
with the suppliers, Magnit is committed 
to being a reliable and trusted partner. 
In 2020, the Company held a conference 
titled “On the same wavelength”, where 
management of Magnit met with 
suppliers to discuss the major trends 
and upcoming projects.

Magnit started to implement advanced 
barcodes which include the expiry 
date. It enables the Company to better 
understand the volumes and expiry 
dates of goods in order to offer the best 
possible markdown method and to 
provide optimal discount. At the pilot 
stage, the project was encompassing 
17 suppliers and 225 SKUs. Due 
to the use of advanced barcodes, 
the delivery of fresh products was 
optimized to reduce wastage and as 
a result, Magnit will drastically decrease 
the volume of wasted produce and save 
millions of rubles annually. 

In 2019 we launched the unique 
“Implant” project. Magnit invites 
employees of our major suppliers 
to work in our offices in order to build 
cooperation and understanding, 
and also offer an external viewpoint 
of our processes and procedures with 
a view to improving efficiencies and best 
practice.  

At the end of last year, 13 suppliers’ 
representatives worked at Magnit. 
This year, the number of “implants” 
will increase by at least another 30. 
In 2020, the service level of suppliers 
participating in the “Implant” project 
increased by 4.9%, and completeness 
and timeliness of their deliveries by 7.4%. 

In addition, the availability of goods 
on the shelf among some of Magnit's 
partners increased by an average 
of 10.6%, the forecasting accuracy 
of purchases at the distribution centres 
(DCs) increased by 10.3%, and the level 
of service for shipments from the DC 
to retail outlets increased by another 
6.7%.

In 2020, Magnit, in cooperation with 
Baltika, piloted a vendor management 
inventory (VMI) system at Samara DC. 
The system is based on the SaaS solution 
GCR from Generix Group and allows 
suppliers to autonomously forecast 
and replenish stock at the retailer’s DC. 
It analyses the data provided by the 
retailer on daily basis and suggests 
the optimal delivery volume. The supplier 
immediately learns about sales trends 
and in case of any shortages may ship 
the necessary goods on the same 
day. The use of the VMI system helps 
to improve the freshness of products 
on the shelf due to more frequent 
restocking, allows to reduce costs 
for calculating needs and placing orders 
and to accelerate turnover. 

The pilot showed a higher level 
of efficiency than expected, and the 
project will be extended to different DCs 
and different suppliers.

The Company has developed a digital 
solution to assess and monitor 
availability of products in stores. 
The automatic system identifies 
and performs detailed analysis 
of delivery-related failures along 
the entire chain, from the manufacturer 
to the shelf. With the help of big data 
and machine learning, the system 
analyses deviations using an extensive 
library containing data about sales 
and products. When the system was 
piloted, sales in the 100 stores chosen 
for testing increased by 1.5%–2%. 
Sales of promotional products, which 
the Company is also working on in 
a separate stream, have increased 
by almost 17% in Magnit Cosmetic  
stores and by 5% in Convenience stores.

In Magnit’s Digital Office in Skolkovo, 
several finalists of the MGNTech 
Accelerator were invited to showcase 
their ideas – the first project of this 
kind for the retailer. During the Demo 
Day, the Foundation’s specialists 
and Company executives selected 
10 innovative projects with the most 
potential for further development. 
The Company is expecting the increase 
in economic impact from scaling 
the innovations that succeed during 
the pilot phase to be at least RUB 1 
bln in 2021-2022. Startups include 
BestPlace – a geoanalytics platform 
utilising consumer data for segmenting 
stores and managing the product range 
depending on the customer's profile, 
and Bio Z Laboratory – a solution 
for increasing the freshness and shelf life 
of products using active packaging.

In 2019-2020 the Company launched 
a number of new projects for suppliers. 
The Magnit Service Portal now allows 
the exchange of logistics data and can 
track the speed and quality of product 
shipments to distribution centres. 
Suppliers can familiarise themselves with 
any deviations in logistics and adjust 
tasks to respond quickly. 

In addition, Magnit introduced digital 
contracts with suppliers, significantly 
reducing the time needed for document 
verification.

10

innovative projects with the most 
potential for further development 

10.3 %

increase in the accuracy  
of procurement forecasts in 
distribution centers (DC)  

6.7 %

increase in the level of service  
for shipments from DC to retail 
outlets

17

suppliers

225

SKUs at the pilot stage

SaaS GCR

the system allows suppliers  
to autonomously forecast and 
replenish stock at the retailer’s DC

1.5-2.0 %

sales growth in 100 stores  
selected for testing

RUB 1.0 bln

economic impact from scaling  
the innovations

72

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20202020  Annual Report    Private Label
and Own Production

Magnit is the only food 
retailer in Russia with its 
own food production facilities. 
The development of Magnit’s 
Private Label (PL) range is central 
to our customer value proposition 
(CVP). Such products not only 
provide excellent value for money, 
but also higher margins 
compared to branded goods. 

To date, Magnit stores stock over 
2,500 PL SKUs in various categories: 
milk and dairy products, flour, 
cereals, soft drinks, tea, coffee, 
meat and vegetable preservation, 
fruits and vegetables, confectionery 
and household goods. 

In 2020 we continued to optimise 
our private label portfolio and expand 
the product range. We scaled up our 
‘My Price’ brand and the ‘Magnit family’ 
brands, and continued the roll-out of the 
portfolio of cross-category PL. Since 
the beginning of 2020, the ‘My Price’ 
and ‘Magnit family’ brands are available 
in the majority of Magnit stores. 

Magnit has developed its Magnit 
Freshness brand incorporating over 
100 SKUs in the fruit and vegetable 
category (including cucumbers, 
tomatoes, mushrooms, lettuce), with 
dairy and meat items added during 2020.  
We also made other notable 
improvements to the range, expanding 
our range of tomatoes, increasing 
production of eggplant and green 
lettuce, and exploring opportunities 
to invest in the production of oyster 
mushrooms. 

Magnit is seeking to broaden its 
PL range by enhancing in-house 
production capabilities and by building 
long-term relationships with its partners 
and external suppliers of products 
for the PL. In particular, Magnit is looking 
into the possibility of directly importing 
exclusive products in order to develop 
its unique private label line.

Quality of PL products

To ensure high standards of PL products, 
we carry out a range of quality 
assurance tests such as vendor auditing 
and consumer testing. In 2021, we plan 
to audit all PL suppliers and more than 
double the number of laboratory tests 
carried out on products. 

Strategic Report  

Corporate Governance

Appendices

2020 Results: 

19 %

growth in revenue  
from PL sales  

10 %

share of PL 
in sales structure  

Awards received in 2020  
by Magnit for its PL products: 

44 Magnit's PL products: 
Quality Assurance, a competition 
of food products quality (18 gold 
medals, 16 silver medals, 10 quality 
diplomas)

Gusto di Roma (pasta):  
Private Label Awards, Best Private 
Label for Food Products and Best 
Department of Private Label 
nominations

Premiere of Taste (Magnit's 
premium PL): Dieline, Pentawards 
and White Square international 
design competitions (silver)

23 Magnit's PL products 
awarded at the competition 
‘100 Best Goods of Russia’

59 Magnit's PL products 
awarded with the ‘Made in Kuban’ 
mark of quality

Zollider (a brand of care cosmetics 
for men, in cooperation with 
Gradient): listed by Forbes among 
the most successful new brands 
in Russia

Stellary (a brand of decorative 
cosmetics, mascara): ‘Best of Beauty 
2020’ by Glamour magazine

PL products are available across each of Magnit’s price brackets:

My Price

 Good

Magnit family brands  
(Magnit, Magnit Freshness, Magnit Necessities)

 Better

Products at attractive 
prices, including everyday 
essentials

The core of our product range providing optimal value 
for money. The range includes both food and non-food 
products. 

Dairy products, beverages, groceries, delicatessen;  fruit, 
vegetables and mushrooms; household goods

Premiere of Taste 

 Best 

The best from across the world — 
the flagship in food products

Snacks, nuts, preserves, cheeses, 
and healthy lifestyle products

Quality of products

Development of own production

Magnit focuses on continuous 
development and improvement of its 
own production facilities. We recruit 
the best specialists in the field, 
and special laboratories conduct tests 
of our new products to ensure quality 
control throughout the production 
process, from raw materials to the 
finished product. All production facilities 
are constantly monitored online 
to maintain a high quality throughout 
the cycle. Our production complies  
with GOST R ISO 22000-2007  
and the international Food Safety 
System Certification (FSSC) v.5. 

In 2020, Magnit opened a cheese 
slicing and packaging facility in the 
city of Penza and the same type 
of production in Dmitrov, Moscow 
area. A citrus packaging facility was 
commissioned in Novorossiysk, enabling 
the Company to expand its offer 
of packaged fresh products, reduce 
the load on logistics and improve quality 
control of the products.

A number of initiatives were started 
throughout the year, including 
the development of different types 
of fillings for confectionary  

at Kuban Factory of Bakery Products 
LLC and chocolate paste production lines 
at Kuban Confectioner LLC, designing 
a new production facility for green crops, 
a production complex for growing oyster 
mushrooms and a facility for roasting, 
grinding and packaging coffee.

In addition, in April Magnit completed 
the first stage of construction 
of the second greenhouse complex 
in Tikhoretsk district of Krasnodar region. 
The greenhouses produce cucumbers, 
tomatoes, eggplants and lettuce. 

74

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20202020  Annual Report     
 
Private Label and Own Production (continued)

Strategic Report  

Corporate Governance

Appendices

In-house production

Underpinning Magnit’s PL range are the Company’s in-house 
production facilities. Magnit operates 13 industrial and four 
agricultural facilities, located in Krasnodar, Saratov, Ufa, Tver, 
Lipetsk and Togliatti regions. 

In house production enables the Company to deliver local 
products to our stores, including in the fresh category products: 
among the produced goods are frozen semi-finished products, 
pasta, snacks, cereals, vegetables. The Company's own facilities 
set a record in 2020, having produced 310,000 tonnes 
of products, a 31% increase in sales year-on-year. 

Magnit is the only Russian food retailer with its own 
agricultural facilities producing fresh vegetables, three of which 
are located in Kuban, and one in the Lipetsk region. The total 
area of greenhouses is 113 hectares and annual production 
of agricultural products is 98,000 tonnes. Our greenhouse 
complex Zelenaya Liniya is the second largest in Russia 
(by greenhouse surface area and volume of vegetables 
produced). 

Magnit’s production sites primarily produce products for the 
low-price segment; however, the sites will be further reoriented 
towards the production of food with higher added value 
going forward. Thus, the share of our own production in these 
categories is expected to increase.  
When designing and developing our production facilities, we 
take into account structural changes in consumer taste, such 
as increased demand for products in the fresh and ultra-fresh 
categories.

Share of in-house production across different 
product types, %

Pasta

Tomatoes

Cucumbers

Lettuce

Cupcakes

Roulade

Mushrooms

Nuts and dried fruits

13%

22%

22%

43%

51%

74%

85%

88%

Lipetsk region
 — Moskva na Donu LLC

Vegetables

13

production plants  
+4 agricultural facilities 

82

awards for quality  
in 2020  

~310 thous.

tonnes of production 

Tver region
 — Tver separate division

Tea, snacks

166

manufacturing lines

484

SKUs (+81 SKUs in 2020)

31 %

sales growth

Moscow region
 — Cheese Slicing Facility Dmitrov JSC Tander

Penza region
 — Cheese Slicing Facility Penza JSC Tander

Cheese slicing and packaging

Cheese slicing and packaging

Samara region
 — Togliatti separate division

Republic of Bashkortostan
 — Ufa separate division

Saratov region
 — Saratov separate division

Frozen food

Grocery, snacks

Grocery, snacks

CENTRAL

VOLGA

SOUTHERN

Krasnodar region
 — Kuban Factory of Bakery Products LLC

 — Kuban Confectioner LLC

 — Plastunovskaya separate division  

 — Tikhoretsk separate division 

 — Novotitarovskaya separate division 

 — Cheese Slicing Facility Krasnodar JSC Tander

 — Cheese Slicing Facility Novorossiysk JSC Tander

 — Zelenaya Liniya LLC – Tikhoretsk separate division 

 — Zelenaya Liniya LLC – Plastunovskaya separate division

 — Zelenaya Liniya LLC – Mushroom complex

Shiitake mushroom production

Magnit piloted Russia's first compact plant to produce exotic 
shiitake mushrooms. The plant is located in the Company's 
mushroom complex in the Krasnodar region. It is unique due 
to its remote management of the growing process which 
utilizes artificial intelligence (AI). The AI system controls the 
environment to ensure optimal growing conditions: climate 
control, operation of sensors and controllers and energy 
recovery.

During this first stage, the plant produced almost 1.5 tonnes 
of mushrooms per month. 

Sustainability of the PL range

In line with the Company's Sustainability Strategy, 
50% of packaging for PL and own production will 
be recyclable, reusable or compostable.

76

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20202020  Annual Report     
 
 
 
Marketing and Loyalty
Programme

Marketing

Our strategic goal is to become a love 
brand, which drives us to design 
customer experience around their 
personality rather than their wallet, give 
them something more than products 
at competitive prices, and provide 
enjoyment in their daily lives.  

Magnit’s marketing function ensures 
superior customer communication 
and strives to provide personalised 
recommendations to all our customers. 
We seek to communicate each of our 
different offerings clearly, so our 
audience understands the different 
Magnit formats. 

In order to ensure the effectiveness 
of our marketing campaigns, we develop 
a deep understanding of the target 
audience and their preferences. Our 
priority is to use the correct messaging 
in order to really resonate with our 
customers. Big data analysis and other 
modern technologies are widely used 
in marketing to support these efforts.  

Marketing data collection and analysis  
at Magnit

Receipts – depersonalised data

Cross-format loyalty programme – 
personalised data 

Digital footprint (website and mobile 
application activities) – personalised data 
Marketing data collection and analysis at Magnit

Data
collection

Data 
analysis 
tools

Receipts – depersonalised data

Cross-format loyalty programme – 
personalised data 

Digital footprint (website and 
mobile application activities) – 
personalised data 

Big data analysis,  
also  in collaboration with  
key partners and suppliers

Insight labs in collaboration  
with producers

Joint consumer panels 
with marketing research firms 
(Nielsen, GfK)

Smart customer segmentation 
(>300 identified attributes  
for dynamic segmentation)

Targeted digital marketing

Customer behavior analysis 

Machine learning technologies 
used to forecast the efficiency  
of promotions

Joint analytical tools with suppliers

Stock level assessment

Strategic Report  

Corporate Governance

Appendices

New marketing projects  
and technologies

 — Digital marketing platform used 

to identify target groups on various 
websites, such as VK, Yandex 
and Odnoklassniki, Facebook (incl. 
Instagram) and Google (incl. Youtube), 
and to use targeted advertising 
to each of these groups based on the 
chosen criteria. The platform enables 
an increase in the accuracy of the 
marketing campaigns of between 
x2 – x5, while the increase in sales per 
contact may reach 5-15%. 
 — Combining the customer data 

processing technologies of the Chain’s 
Digital Marketing Platform and Romir 
Research Holding, which enables 
Magnit to increase the effectiveness 
of its own marketing campaigns 
and provide brands and advertising 
agencies with a tool to accurately set 
up the customer communications.
 — ‘My Magnit’ magazine – the biggest 

Russian printed periodical of a retailer. 
The magazine contains information 
about trends, new products 
and lifehacks, advice and recipes.  

 — Innovative contact points with 

customers (digital screens, price 
checkers, screens at cash desks, 
disinfection terminals): bright 
and dynamic images attract 
customers’ attention, while 
entertaining content creates 
an emotional connection. 

 — Project of digital transformation, 
which encompasses all aspects 
of marketing. The changes will include 
content digitalisation (production 
catalogue, My Magnit magazine), 
display of goods and recipes 
on the screens, mobile application 
development, “digital sommelier” 
launch. 

 — Launch of theme clubs (health 

and beauty club, pet owners club, 
wine lovers club, kids’ club) with 
the purpose to develop communities 
within our customers base.

Key marketing campaigns of 2020

Collaboration with Gorod loyalty 
programme 

In September 2020, we launched 
a promotion campaign in Magnit 
and Magnit Cosmetic stores in Moscow 
and the Moscow region: up to 50% 
of the purchase amount was returned as 
bonus cashback in the Gorod mobile app 
(linked to the Troika card). 

The bonuses could be exchanged 
for a discount coupon, which gives 
the opportunity to defray up to 100% 
of the check amount minus RUB1 
in Magnit and Magnit Cosmetic stores. 
It might be used to pay for mobile, 
transportation, or exchanged for up 
to 99% discount with partners. 

This type of marketing campaign 
is unique for Russian retail. It attracts 
customers, adds a level of interaction 
in stores, shows customers additional 
information about products, 
and suggests similar products with 
cashback options. We also estimate that 
in the future, such programme might 
potentially change customer experience 
in offline stores.  

Skrepyshi 2

In 2020 (from September 30 
to November 22) Magnit ran 
the “Skrepyshi 2” marketing campaign. 
Customers received one toy for every 
RUB 400 spent in our convenience 
stores and two toys for every RUB 
800 in supermarkets and drogeries. 
“Skrepysh” is a cartoon character, which 
can be used for different purposes, e.g. 
as a bracelet, bookmark, a keychain or 
another accessory. 

A similar marketing campaign was run 
in Magnit in Q3 2019, which increased 
turnover by approximately 1.8%. 

Collaboration  
with Gorod loyalty 
programme

>35,000

goods

>1,700

stores

up to 50%

cashback in bonuses 

In 2020, the campaign was even more 
successful: in the course of the campaign, 
Magnit handed out over 242 mln pcs. 
of Skrepyshi (32 mln pcs. more than 
a year before), and the Company’s total 
turnover increased by approximately 
2.1% (compared to the approximate rise 
of 1.8% in 2019).

Pora otygrat’sya (Time to recoup) 

In August-October 2020, Magnit ran 
a gamified promotion campaign Pora 
otygrat’sya (Time to recoup) for members 
of the loyalty programme. The loyalty 
card members were able to win Apple 
gadgets and other exciting prizes such 
as gift cards, discounts and coupons. 
To win a prize, customers had to shop 
in supermarkets, scan their receipts 
and be active in the Magnit official 
mobile app in VK – vk.cc/magnitapp. 

The campaign showed excellent results 
with 1.5 mln participants, 2 mln receipts 
registered and the number of Magnit’s 
social media subscribers increased 
by 700%.

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20202020  Annual Report     
Marketing and Loyalty Programme (continued)

Logistics

Strategic Report  

Corporate Governance

Appendices

Loyalty programme 
and partnerships

The cross-format loyalty programme 
is one of the key tools of Magnit’s 
communication with various 
customer bases. Data collected within 
the programme provides a deep 
understanding of the customer needs, 
which enables us to improve category 
management, merchandising, product 
range localisation and promotional 
offers, as well as to develop private 
labels. Furthermore, the data allows 
Magnit to shift towards personalised 
digital marketing and targeted offers 
for customers. 

The key feature of the Magnit loyalty 
programme is the opportunity to collect 
and spend bonus points across all retail 
chain formats: convenience stores, 
supermarkets, drogeries and pharmacies.

43 mln

customers enrolled  
in the loyalty programme

70%

penetration of loyalty  
card in sales

55%

share of tickets  
using the loyalty card

More than 
every second 
purchase in Magnit  
is performed with 
a loyalty card

Our award system is one of the most 
attractive on the market: a customer 
obtains a basic bonus of 0.5–2%, 
depending on the purchase amount. 
In addition, customers earn personal 
points for participation in different 
promotions (1 bonus point equals RUB 1, 
and can be used to cover up to 100% 
of the purchase price).

In 2020 we finished the roll-out of the 
loyalty programme. As of the end 
of 2020, the number of active users 
reached 43 mln. The share of the 
company's revenue with the use 
of loyalty cards was 70%. The loyalty 
programme also delivers positive cross-
format gains with sustainable growth 
of customers visiting two and more store 
formats: at the end of 2020, the share 
of such customers was almost 44%. 

Magnit continues to develop its loyalty 
programme. The updated programme 
will be characterised by increased 
levels of personalisation, and emotional 
engagement with participants. Among 
the features of the updated ‘loyalty 
programme 2.0’ are: implementing 
the principles of Customer value 
Management, based on the customer 
life-circle, automated omnichannel 
system of requests processing, super app 
and personal accounts for users, clubs 
and additional services (Magnit Pay, 
Magnit Mobile). 

Apart from that, we have created a long-
term saving loyalty programme with 
a single currency “Magnitiki” and product 
rotation. We will launch digital stickers 
along with traditional ones, and will 
create our own recognisable brands as 
the extension of the Skrepyshi and Royal 
Kuchen programmes.

In 2020, Magnit loyalty 
programme received the prizes 
in Loyalty Awards Russia 
2020 – the national award 
in the field of loyalty marketing 
and CRM: 

 — Best loyalty programme of a food 

retailer 

 — Start of the year – best new project 

in loyalty marketing.

Co-branded bank cards 
and partnerships

As part of its loyalty programme, Magnit 
launches and develops co-branded 
products with banks, which helps 
to increase customer loyalty and retail 
turnover, as well as commission from 
partnering banks. 

Since 2019, Magnit has co-branded bank 
cards with Pochta Bank and Tinkoff Bank, 
which allow their holders to gain extra 
bonus points in the Company’s loyalty 
programme. 

In 2020 Magnit continued to collaborate 
with the banking industry. Together 
with Modulbank, we issued the first 
co-branded card for entrepreneurs. 
The card is linked to an SME bank account, 
where the individual may gain and spend 
bonuses. It also provides additional 
benefits from selected partners. 

In November 2020, the VTB-Magnit 
co-branded debit card was launched. 
Card holders benefit from bonuses 
of up to 5% of purchases in Magnit stores 
and additional bonuses from transactions 
in other retail chains. 

To offer customers more value through 
the loyalty card and to monetise its 
database, Magnit has started partnerships 
with other brands. By the end of 2020, 
over 66 external partners accrued 
bonuses on the Magnit loyalty card, 
among them fashion retailers, HoReCa, 
educational services and other services.

Magnit’s logistics system 
operates 38 distribution centres 
with 1.7 mln sq. m of warehouse 
space, a fleet of more than 
4,400 trucks and almost 
34 thous. employees. In 2020, 
Magnit continued to implement 
measures aimed at increasing 
the efficiency of its logistics 
and supply chain in line with 
“The chain of freshness” 
strategy introduced a year 
earlier. The strategy covers 
all areas of logistics including 
distribution, transit, international 
delivery, distribution centres, 
and management structure.

Magnit’s retail network will enable its 
suppliers to independently forecast 
and replenish stocks at the retailer's 
distribution centres (DC). In 2020, 
the vendor management inventory 
system was implemented in the 
Company on the basis of the GCR 
SaaS solution developed by Generix 
Group, an international vendor of cloud 
solutions for automation and supply chain 
optimisation. The system reduces labour 
costs for calculating capacities and placing 
an order as it independently suggests 
the recommended volume of products 
for shipment for each DC. 

It was initially tested together with 
Baltika in Samara and showed positive 
results in terms of store satisfaction 
and freshness of delivered goods. 
It is expected that the system will be 
implemented throughout the Magnit 
chain. 

The Company equipped all 38 of its 
distribution centres with a remote 
temperature monitoring system 
and implemented sensors to keep track 
of the conditions during delivery to the 
store. Currently, the level of compliance 
with the temperature requirements is at 
96% for the logistics centres, and 95% 
for the vehicle fleet. In the future, Magnit 
plans to bring these figures up to 100%.

Magnit has embarked on an ambitious long-term 
programme of truck fleet renewal. Within the programme, 
the Company sells available trucks, purchases small duty 
vehicles and semi-trailers.

At the same time, the new mainline vehicles of increased 
cargo capacity will significantly reduce the Company's 
delivery expenses. 

The new vehicles are suitable for big cities and can make 
several deliveries per day, which reduces delivery time 
of fresh produce to stores and contributes to Magnit’s 
“Freshness” strategy. 

In H1 2021 Magnit plans to purchase 750 vehicles. They will 
all comply with the Euro 5 emissions standard, contributing 
to the sustainability strategy and reducing the negative 
impact on the environment. 

Magnit approach to delivery by geographical zones 

Daily delivery of fresh 
category

Fresh and cross-docking 
platforms1,2

Contactless goods 
acceptance at night

Use of leased transport

Geographical zone

< 80 km 

> 80 km
High population density

< 80 km
Low population density

maximum potential

minimum potential

1  Delivered In Full, On Time (DIFOT) is a measurement of delivery performance in a supply chain and measures how often the customer gets what they want  

     at the time they want it.
2  Cross-docking platform is a transshipment platform used to consolidate incoming products for outgoing destinations. Inbound and outbound of items is carried out 

      within one day.

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20202020  Annual Report     
 
 
 
2020  Annual Report    

Strategic Report  

Corporate Governance

Appendices

Logistics (continued)

Novosibirsk DC 

One of the major achievements 
in logistical infrastructure was 
the opening of the new distribution 
centre in Novosibirsk which increased 
the warehousing capacity of the 
Company in Siberia. 

We consider and test different solutions aimed at improving 
the efficiency and effectiveness of warehousing processes and operation 
of distribution centres. In July 2020 Magnit launched a lighting control 
system based on motion sensors in its logistics centre in Krasnodar. 
The main aim of the project was to evaluate the operating efficiency 
of sensors. The launch of this technology at all company facilities will 
save about 3,120,000 kW/hour per year.

>40,000

sq. m

>400

supplied stores

100

local suppliers work for

>700

new jobs created

Magnit also fully rebuilt Voronezh DC 
in October 2020, which caught fire 
in 2019. The restored warehouse has 
an area of 24,000 sq. meters for storage 
and distribution of goods.

Magnit seeks to not only improve 
logistical efficiency but also to cut 
the amount of harmful emissions. 
In 2020 Magnit converted over 
250 of its vehicles from diesel 
to environmentally friendly natural gas 
fuel (LNG). The gas-powered vehicles 
will be operated over long distances 
in the Central, Volga, Ural and North-
Western districts. This innovation 
will cut greenhouse gas emissions 
by 4,400 tons per year and will reduce 
the fuel costs by 14%.

Geographical coverage of distribution centres in 2020

Region

Central Federal District

Volga Federal District

Southern Federal District

Urals Federal District

Northwestern Federal District

Siberian Federal District

North Caucasian Federal District

Number of DCs

Total warehouse space 
 (thous. sq. m)1

10

10

8

3

3

3

1

512

470

313

143

119

110

40

Overview of the logistics chain

Logistics chain characteristics

2020

2019

2018

2017

Number of stores served

21,564

20,725  18,348 16,298

Number of distribution centres

38

 38

 37

 37

Total warehouse space, thous. sq. m1

1,707

 1,686

 1,645

 1,640

Selling space per 1 sq. m of warehouse space, 
sq. m.

Number of stores per 1 warehouse2

Sales per 1 sq. m of warehouse space, RUB 
thous. sq. m

4,39

 4.29

 3.91

 3.51

567

910

 545

 812

 496

 440

 752

 697

Centralisation ratio3, %

91

91

89

88

Number of company-owned trucks

4,3554

 5,656

 5,897

 6,089

1  Excluding small pharma warehouses located in the other regions.
2  Excluding pharmacies.
3  Share of goods delivered to the stores via distribution centres.
4  The number of trucks decreased in 2020 due to our truck fleet renewal programme.

Forecasting and replenishment 

Pooling

In late 2020, Magnit started to roll out 
the new Forecasting & Replenishment 
(F&R) system with the help of Relex 
solution platform. The project will 
become the largest in Russian logistics 
and one of the largest in the world, 
covering about 22,000 stores, 38 
distribution centres, and will be adapted 
to the updated system and business 
architecture of the company. The new 
F&R system is based on AI and machine 
learning technologies and encompasses 
all functions of goods distribution, 
data analysis, accurate forecasting of 
sales volume for each product in each 
store and planning deliveries. Through 
its implementation, Magnit plans to 
significantly increase transparency 
of operations, increase availability 
of products, particularly for Fresh 
and Ultra-Fresh categories, optimise 
inventory, ensure a high level of service, 
and improve the quality and speed of 
interaction with suppliers. The pilot 
project will be launched in 2021 at one 
of the distribution centres in Krasnodar, 
which serves more than 1,250 stores.

It has been two years since we launched 
pooling. Pooling entails the consolidated 
delivery of goods from different suppliers 
to distribution centres using a transport 
company. The system now encompasses 
11 shipment regions and 10 transport 
companies. Pooling allows suppliers to 
reduce logistics costs by an average 
of 10-30%. In 2020, approximately 
46,000 pallets per month (3% of the 
total turnover) were delivered through 
pooling. By the end of the year, 350 
companies (>12% of suppliers) had joined 
the system. 

Cross-docking platforms

Cross-docking platforms are the small 
warehouses located between the 
distribution сentres and the stores 
used to consolidate incoming products 
for outgoing destinations. Thanks to 
cross-docking platforms, inbound and 
outbound shipment of items is carried 
out within one day.  

New electrical trucks “Moskva”  
are being tested by Magnit in DC Dmitrov. They were specifically designed 
for Magnit by the ‘DRIVE ELECTRO’ company and will deliver goods 
for Magnit stores for the next 6-12 months. These new trucks are more 
environmentally friendly, create less noise and are fully equipped for the 
Russian climate. If the pilot is successful, Magnit will purchase 200 trucks.

9tonnes

loading capacity

110 km/h

maximum speed

Magnit plans to cover the local suppliers 
with the cross-docking platforms 
to decrease the costs of transportation 
and speed up the delivery process. 
In 2020 the new approach to cross-
docking was introduced with the help 
of Nestle. It is also based on cross-
docking model and reduces 
the time for delivery and the need 
for warehousing space.

Automation

Automation and digitalisation are key 
elements of Magnit’s modernisation of 
logistics. 
 — RS+OSA+MS is the analytical platform 

merged from the three existing 
platforms, which allows to forecast  
the orders based on the sales  
from every point of the supply chain.
 — Time slot is a system that manages 

the loading and unloading and allows 
to minimise potential for corruption 
and increase efficiency. It has been 
introduced in 100% of Magnit 
warehouses.

 — Picking carousel is a project piloted 
in two warehouses which allows for 
faster introduction of items to the 
product range. It will be rolled-out in 
the first quarter of 2021.

 — New Warehouse Management 

System (WMS) is aimed at decreasing 
the amount of warehousing space 
and the increasing the handling 
capacity of the warehouse. It is being 
piloted in one distribution centre and 
will be launched in all DCs by 2023.

 — Pick by voice provides voice 

instructions to employees via headset. 
This improves labour efficiency and 
reduces errors. In 2020, all Magnit 
DCs were equipped with the system. 
It allows the user to keep track of 
the movement of products online. 
Personal assistants are used when 
assembling an assortment that does 
not require special storage conditions.

2020

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Future
Development

There is a pipeline of logistics 
projects to be launched 
and piloted in 2021, including 
scaling the WMS system 
and developing the cross-docking 
and pooling systems. Magnit 
will try to align the supply chain 
for the specific format, while 
ensuring timely and safe delivery.

Quality Control

Magnit devotes a lot of attention to the 
quality of its products and made several 
improvements in 2020. We constantly 
review and update internal regulatory 
documents on food and non-food safety, 
as well as standards and procedures 
for effective management of food 
and non-food safety risks. We support 
and enhance the quality management 
system and the system for supplier 
evaluation. The quality management 
system is being improved along 
the entire supply chain and monitored 
through internal audits and preparation 
for third-party certification audits.

Magnit has a quality control team 
who oversee this function, comprised 
of qualified professionals with 
the required knowledge and experience. 

In 2020, Magnit adopted a food 
and non-food product quality and safety 
policy. It states the Company’s 
commitment to compliance with 
Russian laws and regulations concerning 
the quality and safety of food 
and non-food products.  

In March 2020, Magnit introduced 
the position of Quality Attendant, 
responsible for daily control of the 
quality of goods. The Quality Attendant 
monitors the cleanliness of the store 
throughout the day, the quality of food, 
including checking the fresh and ultra-
fresh products, and the product display 
on the shelves.  
Customers may recognise the Quality 
Attendant by a special pin on their 
uniform and address them with any 
concerns and questions. This focus 
on quality is a key part of our plan 
to be the first-choice grocery retailer 
for Russian customers. 

 Our 
ambition 

is to further enhance 
our customer experience 
and provide complementary 
services beyond our core 
offering, and to ensure 
an effective modernisation 
of our internal processes 
and overall systems to drive 
cost efficiencies and ensure 
effective scalability in the 
long-run.

Strategic Report  

Corporate Governance

Appendices

Drive Change
Drive, track and communicate change, 
focusing on digital transformation 
and ensure track and trace of functional 
and E2E transformation initiatives

Fund the journey & run effective budget 
management for impact 
Implement a sustainable, effective 
and transparent financial process with 
a systematic and balanced approach 
across all financial procedures

Build a strong team & effective HR 
management for digital team
Focus on development of strong 
and motivated digital transformation 
team by building an attractive Magnit 
Tech Brand, proper talent acquisition 
and development processes controlled 
by effective HR KPI reporting  

Fix & Re-Build Tech 
Fix (short-term) ways of working in IT 
and Data and minimise tech barriers 
and re-build (mid- and long-term) IT 
and Data architecture, overall tech 
Employee Value Proposition (EVP), 
and ensure the correct approach 
to systems and resource management 
to improve the quality and speed up time 
to market for tech initiatives.

Support retail core via Tech & Data 
Support implementation of game-
changing core systems and enable retail 
and service functions to operate smoothly 
and efficiently using appropriate tech 
and data infrastructure and tools.

Establish strong (Digital) consumer brand
Build strong brand fundamentals with 
a data-driven approach to all aspects 
of marketing and personalisation

Build foundations for a modern 
omnichannel customer experience 
in Magnit-centered ecosystem
Rebuild digital product landscape, 
successfully scale e-commerce 
and realize transformational partnership 
opportunities

Digital transformation

Our ambition - to further enhance 
our customer experience and provide 
complementary services beyond our 
core offering, and to ensure an effective 
modernisation of our internal processes 
and overall systems to drive cost 
efficiencies and ensure effective 
scalability in the long run.

Magnit is on track with its digital 
transformation which will enable a better 
shopping experience and improve 
staff productivity. Moreover, it has 
the potential to improve returns 
to our shareholders and benefits all 
the stakeholders, including Magnit’s 
customers, employees, suppliers 
and investors. 

Magnit has made significant progress 
towards process automation, with 
the rollout of the loyalty programme, 
implementation of e-commerce 
development, initiation of the electronic 
document flow and kick-off of the ERP 
SAP introduction. We also introduced 
the Supplier Relationship Management 
system for our production facilities.

A lot of work has already taken place 
to improve internal levels of automation 
and efficiency, and Magnit has now 
brought all these projects under one 
umbrella strategy, the large-scale Digital 
Transformation Programme. For 2021, 
the Company has defined 7 major goals 
for its digital transformation.

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20202020  Annual Report     
Future Development (continued)

Strategic Report  

Corporate Governance

Appendices

ERP Transformation

There are four underlying projects included into the ERP Transformation Programme: 

Build a strong brand and product

 — Magnit App. Magnit is working 

ERP (Enterprise Resource Planning) 
is aimed at facilitating the management 
of business processes in the Company. 
The ERP system builds the strong 
foundation for the further initiatives 
across all business areas. 

The entire ERP Transformation 
Programme will take up to five years. 
By end of 2022, Magnit will complete 
the pilot phases for each solution, it will 
then take 3 years to roll them out across 
the company.

As a result of the ERP integration Magnit 
expects the major economic benefits will 
come in the area of Goods Movement 
and Logistics through the reduction 
of inventory and write-offs, etc.

The ERP-driven Supply Chain effects are 
expected to be amplified by successful 
delivery of other core modernisation 
projects such as Forecasting & 
Replenishment or WMS relaunch. Magnit 
also expects increased efficiencies 
in finance, non-commercial procurement 
and human resource processes. 

Magnit launched a large-scale Digital 
Transformation Programme to integrate 
all the existing projects and new 
initiatives under one umbrella strategy. 
The Company has identified 27 initiatives 
within 4 major goals for its digital 
transformation.

1 Goods movement  

and Logistics  

2 Finance, Non-

commercial procurement  
and Real Estate 

3 HR project 

Implementation  
in partnership 
with leading integrators 
delivering SAP solutions

4 Middleware, Internal 

SAP Centre of Excellence 

Magnit’s  
internal team

Magnit’s ERP Transformation Programme consists of the following 
SAP solutions:

Name

Description

SAP S/4Hana for Retail

The powerful tool to utilise all financial and commercial 
functions and unify all the business processes within the 
Company

SAP Central Finance

The system unifies the financials of all Magnit’s enterprises

SAP CAR

The modern check storage to be created within Magnit

SAP Track and Trace

The programme will trace the operations to comply with all 
the regulations

SAP Business Objects  
and SAP Analytics Cloud

The tools will be used to construct corporate analytics and 
unifi-cation of the reporting

This focuses on ensuring effective 
and engaging interaction with customers, 
given the unprecedented size of Magnit’s 
loyalty base. 

 — E-commerce. In H2 2020 Magnit 
started testing e-commerce 
services, both independently and in 
cooperation with partners. Magnit 
piloted six online delivery projects 
in 2020 and is refining the format 
to meet customer needs. By the end 
of the year, Magnit’s e-commerce 
services encompassed over 1,000 
stores in 47 regions and 72 cities. 
During 2021, the Company plans 
to expand online delivery, adding 
at least 1,500 convenience, Magnit 
Cosmetic and large-format stores 
in more than 50 regions across 
Russia.

For more information about  
our e-commerce projects, 
please see p. 65.

on developing its app, featuring all 
the advantages of the loyalty card, 
delivery services and multi-format 
offerings.

 — Adjacent Projects

•  MPay is a new tool which allows 

customers to pay for their 
purchases in any store, including 
online orders. The virtual card can 
be topped up for free or added 
to various pay services and allows 
customers to transfer money 
to any Russian card. The tool 
is especially beneficial for loyalty 
programme members, as by using 
Magnit Pay they get an additional 
0.5% of their purchase amount 
accrued as bonus points. For 30 
days after the first purchase, 
customers will receive double point 
rewards. The launch of Magnit Pay 
represents an important milestone 
in the establishment of Magnit’s 
superapp.

Since the payment service was 
brought online, about 100,000 
Magnit customers have become 
active users, of which 60 thous. 
users have added a Magnit Pay 
card to contactless payment 
services for offline usage. Every 
day,  about 30 thous. virtual 
payment cards are issued via 
Magnit's app, with their total 
number already standing at 
about 2 million.

•  МMobile (Magnit Mobile) is an 
MVNO  service that Magnit 
is developing to allow customers 
to benefit from both the mobile 
and retail: the loyal customers will 
be able to get mobile traffic almost 
for free, just making the regular 
purchases in Magnit.

•  Mobiscan is a self-scanning device 
that will be installed in the shops 
and digitalise the store experience 
for the customer.

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20202020  Annual Report    Strategic Report  

Corporate Governance

Appendices

Financial
Review1

FY 2020 key financial highlights2

FY 2020 Key Financial Results

 — Total revenue increased by 13.5% year-on-year to RUB 1,553.8 bln.
 — Net retail sales reached RUB 1,510.1 bln representing 13.3% year-on-year growth.
 — Gross profit margin stood at 23.5% - an increase of 74 bps year-on-year 

on improved commercial terms, lower promo activity in a combination with better 
promo coverage and higher promo margin, lower shrinkage and supply chain costs 
partially offset by ongoing cost of the loyalty programme.

 — Cash SG&A expenses3  as percentage of sales improved by 36 bps to 17.5% 

primarily as a result of lower rent as well as positive operating leverage effect 
partially offset by higher packaging and raw materials costs.

 — EBITDA was RUB 109.4 bln with a 7.0% margin – an increase of 97 bps  

year-on-year driven by strong gross margin dynamics and lower SG&A expenses.

 — Net income increased by 120.8% year-on-year and stood at RUB 37.8 bln.  

Net income margin increased from 1.2% in 2019 to 2.4% in 2020.

 — As of December 31, 2020 Net debt was RUB 121.4 bln.  

The Net Debt to EBITDA ratio was 1.1x vs 2.1x as at 31 December 2019.

Implications of IFRS 16

IFRS 16 balances the presentation 
of leased assets with owned 
assets. With this, rent expenses 
are replaced with depreciation 
and interest payments. 
The lease capitalised is reduced 
on straight line basis but interest 
is charged on outstanding 
lease liabilities, thus interest 
is higher in the earlier years 
and decreases over time. 
As a result, the impact on net 
income is highly dependent 
on average lease maturity – 
the higher the maturity, the lower 
the interest charges.

Total revenue in 2020 increased 
by 13.5% to RUB 1,553.8 bln.

Net retail sales in 2020 grew by 13.3% 
year-on-year to RUB 1,510.1 bln driven 
by a combination of 3.6% selling space 
growth and 7.4% LFL sales growth. 
Every quarter of the reported year net 
retail sales growth outpaced selling 
space growth as strong LFL results 
have led to a continuous improvement 
of sales densities across all formats since 
January 2020. 

Wholesale revenue in 2020 increased 
by 22.2% year-on-year to RUB 43.7 bln 
primarily driven by improvements 
of wholesale operations. 
Share of wholesale segment increased 
from 2.6% in 2019 to 2.8% in 2020.

Gross Profit in 2020 increased by 17.2% 
to RUB 365.7 bln with a margin increase 
of 74 bps year-on-year to 23.5%. 
This came as a result of improved 
commercial terms, lower promo activity 
in combination with better promo 
coverage and higher promo margin, 
lower shrinkage and reduced supply 
chain costs as well as increased share 
of high-margin drogerie business. This 
was partially offset by the ongoing 
investments into Magnit’s loyalty 
programme with higher penetration 
and growing share of low-margin 
wholesale business. 

decreased by 56 bps year-on-year driven 
by ongoing optimization of supply chain 
processes, renegotiation of quality 
standards with suppliers and other 
initiatives.

Despite continuous increase of on-shelf 
availability and improvement of service 
level, transportation expenses 
as a percentage of sales improved 
by 6 bps year-on-year on route 
optimisation, higher utilization of trucks 
and other efficiency gains leading 
to a reduction of cost per kilometre 
by 7.9% year-on-year. 

Alongside with the growing share 
of fresh products and overall 
improvement of on-shelf availability 
shrinkage as a proportion of sales 

RUB, mln

Total revenue

Retail

Wholesale

Gross Profit

Gross Margin, %

SG&A, % of sales

EBITDA pre LTI3

EBITDA Margin pre LTI, %

EBITDA

EBITDA Margin, %

EBIT

EBIT Margin, %

Net finance costs

FX gain / (loss)

Profit before tax

Taxes

Net Income

Net Income Margin, %

FY 2020

FY 2019

1,553,777

1,368,705

1,510,071

1,332,929

There may be small variations 
in calculation of totals, subtotals and/
or percentage change due to rounding 
of decimals.

IAS 17

IFRS 16

Change

13.5%

13.3%

22.2%

17.2%

74 bps

82 bps

29.6%

88 bps

31.6%

97 bps

74.8%

143 bps

-10.6%

FY 2020

FY 2019

1,553,777

1,368,705

1,510,071

1,332,929

43,707

365,756

23.5%

-19.1%

35,777

311,999

22.8%

-19.8%

179,043

149,309

11.5%

178,189

11.5%

88,424

5.7%

10.9%

147,310

10.8%

59,216

4.3%

-44,268

-47,509

Change

13.5%

13.3%

22.2%

17.2%

74 bps

70 bps

19.9%

61 bps

21.0%

71 bps

49.3%

136 bps

-6.8%

35,777

311,999

22.8%

-21.3%

85,111

6.2%

83,112

6.1%

36,324

2.7%

-15,095

781

-267.8%

22,010

-4,901

17,108

1.2%

121.2%

122.5%

120.8%

118 bps

-1,453

42,703

-9,709

32,993

2.1%

873

-266.5%

12,579

-3,015

9,564

0.7%

239.5%

222.0%

245.0%

142 bps

43,707

365,729

23.5%

-20.5%

110,264

7.1%

109,410

7.0%

63,493

4.1%

-13,497

-1,310

48,686

-10,905

37,781

2.4%

1  The Company provides analysis of financial metrics using IAS 17 approach in the current section of the report. Respective financial data according  

4  Long-Term Incentive Programme.

     to IFRS 16 is also provided further. 
2  EBITDA, EBITDA pre LTI and LFL metrics are calculated by the Company and are not audited.
3  Selling, general and administrative expenses excluding depreciation and amortization.

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20202020  Annual Report    Financial Review (continued)

Selling, General and Administrative Expenses (SG&A)

RUB, mln

Payroll and related taxes

as a % of Sales

Rent

as a % of Sales

Depreciation & amortization

as a % of Sales

Utilities

as a % of Sales

Advertising

as a % of Sales

Other expenses

as a % of Sales

Bank services

as a % of Sales

Repair and maintenance

as a % of Sales

Taxes, other than income tax

as a % of Sales

Packaging and raw materials

as a % of Sales

FY 2020

138,640

8.9%

67,011

4.3%

45,917

3.0%

28,287

1.8%

7,628

0.5%

9,051

0.6%

7,108

0.5%

6,732

0.4%

2,925

0.2%

4,861

0.3%

IAS 17

FY 2019

121,677

8.9%

63,195

4.6%

46,788

3.4%

24,737

1.8%

7,715

0.6%

8,723

0.6%

6,516

0.5%

5,748

0.4%

3,240

0.2%

3,215

0.2%

Total SG&A

318,159

291,555

Change

13.9%

3 bps

6.0%

-30 bps

-1.9%

-46 bps

14.3%

1 bps

-1.1%

-7 bps

3.8%

-5 bps

9.1%

-2 bps

17.1%

1 bps

-9.7%

-5 bps

51.2%

8 bps

9.1%

FY 2020

138,640

8.9%

1,429

0.1%

89,765

5.8%

28,287

1.8%

7,628

0.5%

9,051

0.6%

7,108

0.5%

6,732

0.4%

2,925

0.2%

4,861

0.3%

IFRS 16

FY 2019

121,677

8.9%

982

0.1%

88,094

6.4%

24,737

1.8%

7,715

0.6%

8,723

0.6%

6,516

0.5%

5,748

0.4%

3,240

0.2%

3,215

0.2%

296,425

270,648

Change

13.9%

3 bps

45.5%

2 bps

1.9%

-66 bps

14.3%

1 bps

-1.1%

-7 bps

3.8%

-5 bps

9.1%

-2 bps

17.1%

1 bps

-9.7%

-5 bps

51.2%

8 bps

9.5%

as a % of Sales

20.5%

21.3%

-82 bps

19.1%

19.8%

-70 bps

Cash SG&A (excl. D&A)

272,242

244,767

11.2%

206,660

182,554

as a % of Sales

17.5%

17.9%

-36 bps

13.3%

13.3%

13.2%

-4 bps

Strategic Report  

Corporate Governance

Appendices

As a result of continued focus 
on financial efficiencies, the cost of debt 
reduced to 6.1% (102 bps year-on-year). 

In 2020 the Company reported FX loss 
in the amount of RUB 1.3 bln related 
to direct import operations. 

Income tax in 2020 was RUB 10.9 bln 
with effective tax rate of 22.4%.

As a result, net income in 2020 more 
than doubled year-on-year and stood 
at RUB 37.8 bln. Net income margin 
increased to 2.4%. 

SG&A costs demonstrated solid 
improvement of 82 bps to 20.5% 
as a percent of sales. 

Cash SG&A expenses as a percentage 
of sales improved by 36 bps to 17.5% 
primarily as a result of lower rent 
costs as well as positive operating 
leverage effect partially offset by higher 
packaging and raw materials costs. 

Personnel costs as a percent of sales 
remained flat at 8.9% - one-off  
COVID-related expenses incurred 
in March and April 2020 were 
offset by efficiency improvements. 
The Company made increased payments 
to its frontline personnel related to extra 
working hours and additional hiring 
to cover high demand in March partially 
compensated by increased productivity 
and lower staff turnover. Staff turnover 
continued to improve during the period 
driven by on-going automation 
of business processes and improved 
working conditions in the Company’s 
stores including a selective increase 
in compensation for frontline employees 
as well as higher retention rate. 

Rental costs as a percent of sales 
decreased by 30 bps year-on-year 
to 4.3% driven by higher sales density, 
improved lease terms with landlords 
and closing of inefficient stores.  
This was achieved despite the increased 
share of leased selling space to 78.0% 
in 2020 vs. 77.2% a year ago. 

Despite growing costs related to the 
loyalty programme, advertising expenses 
as a percentage of sales decreased 
by 7 bps year-on-year to 0.5% thanks 
to more efficient tactics and tools 
of promo campaigns.

Packaging and raw materials expenses 
increased by 8 bps year-on-year 
to 0.3% reflecting the ongoing provision 
of means of sanitary protection 
to customers and employees during 
the COVID-19 pandemic.

Other costs including utilities, bank 
and tax expenses improved on positive 
operating leverage effect.

Total costs incurred as a result 
of the Company’s response to COVID-19 
in 2020 reached RUB 2.8 bln. 
This included additional payments 
to frontline personnel (reflected in staff 
costs) and safety procedures (reflected 
in other operating expenses). 

As a result, EBITDA was RUB 109.4 bln 
with a 7.0% margin reflecting 97 bps 
year-on-year expansion due to strong 
gross margin dynamics and lower 
SG&A expenses. LTI expenses in the 
reported period stood at 0.05% 
of sales – as a result EBITDA margin 
pre-LTI was 7.1%.

Depreciation as a percent of sales 
reduced by 46 bps year-on-year 
to 3.0% driven by operating leverage, 
slower expansion (839 net openings 
in 2020 vs 2,377 stores opened last 
year) and redesign programme 
(385 refurbishments in 2020 vs 2,341 
redesigns made last year). 

As a result, operating profit in 2020 
stood at RUB 63.5 bln or 74.8% higher 
than a year ago. 

Net finance costs in 2020 decreased 
by 10.6% year-on-year (or 23 bps) 
to RUB 13.5 bln due to the lower cost 
of debt and total amount of borrowings. 

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20202020  Annual Report    Financial Review (continued)

Balance Sheet and Cash Flows

Financial Position Highlights as of 31 December 2020 (IFRS 16)

Despite ongoing improvement 
to on-shelf availability, the increased 
share of drogerie format by 66 bps 
as a percent of net retail sales, supplier 
inflation and total sales growth of 13.5%, 
inventories decreased by RUB 12.9 bln 
vs December 31, 2019 and stood 
at RUB 205.9 bln. This was driven 
by a number of projects launched 
in 2020 including a reduction of slow-
moving items, assortment harmonization 
and IT solutions aimed at better on-shelf 
availability and promo forecasting.

Trade and other payables remained flat 
year-on-year and stood at RUB 161.1 bln. 
RUB 4.7 bln increase in trade payables 
driven by improvement of payment 
days was offset by RUB 5.2 bln decrease 
of other payables related to high 
pace of expansion in 2019. Accounts 
receivables decreased by RUB 5.4 bln 
or 38.8% to RUB 8.6 bln as a results 
of ongoing optimisation initiatives 
including weekly tracking of overdue 
debts and clearing activities as well  
as launch of electronic document flow 
with suppliers.

RUB, mln

Non-current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Other current assets

Assets

Equity 

Long-term borrowings

Other long-term liabilities

Trade and other payables

Short-term borrowings and short-term portion  
of long-term borrowings

Other short-term liabilities

Equity and liabilities

Debt Composition and Leverage as of 31.12.2020

31.12.2020

31.12.2019

678,461

697,347

205,949

218,874

8,564

13,993

44,700

7,718

8,901

9,574

945,392

948,689

182,889

188,533

147,695

119,632

330,535

340,125

161,072

161,631

18,392

64,578

104,809

74,189

945,392

948,689

RUB, bln

IAS 17

Gross debt

Long term debt

Short term debt

Net debt

Net debt / EBITDA

IAS 16

Net debt

Net debt / EBITDA

2020

Share, %

1H 2020

Share, %

2019

Share, %

56.3%

43.7%

88.9%

11.1%

166.1

147.7

18.4

121.4

1.1x

479.0

2.7x

208.6

117.4

91.2

187.4

2.0x

538.8

3.3x

64.9%

35.1%

184.2

119.6

64.6

175.3

2.1x

532.5

3.6x

Strategic Report  

Corporate Governance

Appendices

As a results of repayment activities 
gross debt decreased by RUB 18.1 bln 
or 9.8% compared to December 31, 2019 
and stood at RUB 166.1 bln  
as of December 31, 2020 with cash 
position of RUB 44.7 bln.  

As a result, net debt reduced 
by RUB 53.9 bln compared 
to December 31, 2019 and stood 
at RUB 121.4 bln. The Company's debt 
is fully RUB denominated matching 
revenue structure,  

99% of debt portfolio was long-term  
with 22 months maturity.  
The net debt to EBITDA ratio was 1.1x  
as at 31 December 2020 vs 2.1x  
as at 31 December 2019.

Cash Flow Statement for FY 2020

IAS 17

IFRS 16

RUB, mln

FY 2020

FY 2019

Change

FY 2020

FY 2019

Change

Operating cash flows before working capital 
changes

109,798

86,183

27.4%

175,408

148,492

18.1%

Changes in working capital  

30,349

-13,385

-326.7%

30,712

-11,501

-367.0%

Net Interest and income tax paid

-25,738

-16,968

51.7%

-56,509

-49,377

14.4%

Net cash from operating activities

114,409

55,830

104.9%

149,611

87,614

70.8%

Net cash used in investing activities 

-29,533

-57,167

-48.3%

-29,020

-55,709

-47.9%

Net cash generated / (used) from/(in) 
financ-ing activities 

-49,077

-16,510

197.3%

-84,793

-49,752

70.4%

Net cash increase / (decrease)

35,798

-17,846

-300.6%

35,798

-17,846

-300.6%

The Company’s cash flows from 
operating activities before changes 
in working capital for 2020 equalled 
to RUB 109.8 bln, which was RUB 23.6 bln 
or 27.4% higher year-on-year. 
The change in working capital improved 
to RUB 30.3 bln from RUB -13.4 bln 
in 2019 as a result of a decrease 
in inventory, receivables, higher accrued 
expenses and taxes payable. 

Net interest and income tax paid in 2020 
increased by RUB 8.8 bln or 51.7% 
to RUB 25.7 bln. Net interest expenses 
decreased by 10.1% year-on-year 
to RUB 12.6 bln in 2020 due to lower cost 
of debt and lower amount of borrowings. 
Income tax paid for 2020 increased 
to RUB 13.1 bln. 

With this net cash flow from operating 
activities in 2020 increased by 104.9% 
to RUB 114.4 bln as a result of positive 
movement of working capital and lower 
interest paid.

Net cash used in investing activities 
predominantly composed of capital 
expenditures decreased by 48.3% 
to RUB 29.5 bln in 2020. The dynamic 
was attributable to a slowdown 
of expansion programme (1,292 store 
openings on gross basis in 2020 vs 
2,841 in 2019) and decelerated redesign 
programme (385 stores in 2020 vs 
2,341 stores in 2019). Capex in 2020 came 
below the Company’s guidance on lower 
than expected expansion given pandemic 
restrictions and management’s intention 
to expand selectively following strict 
return requirements.

In 2020 net cash used from financing 
activities was RUB 49.1 bln vs 
RUB 16.5 bln used in 2019. In 2020 
the Company paid dividends in the 
amount of RUB 29.9 bln1. The rest was 
driven by dynamics of proceeds from 
borrowings and repayment of loans.

As a result of factors mentioned above 
net cash position in 2020 increased 
by RUB 35.8 bln to RUB 44.7 bln  
as of December 31, 2020.

1  Excluding intercompany transactions between PJSC Magnit and JSC Tander.

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20202020  Annual Report    Strategic Report  

Corporate Governance

Appendices

Risk
Management

Magnit PJSC has a comprehensive 
internal control and risk 
management system. Risk 
management is consistent 
with the Company's needs 
and generally accepted risk 
management standards 

Main risk management principles:

 — Continuity and integrity.  

Internal control and risk management 
are continuous processes covering 
all areas of the Company’s business 
activities, at all management levels. 

 — Clear division of duties 
and responsibilities. 
The responsibilities and powers of the 
internal control and risk management 
bodies are distributed in order 
to eliminate or reduce the risk of error 
or fraud. 

Key elements of risk management:

Risk management training:

 — risk identification
 — risk assessment
 — the development and implementation 

of risk management procedures
 — constant monitoring of risk status.

The responsibility for risk management 
at Magnit PJSC is with the Internal Audit 
Department. The Company develops 
the proficiency level of its accountable 
employees.

Key documents of risk 
management:

 — Internal Control and Risk 
Management Policy 

 — Regulation on process-oriented  

risk management
 — Catalogue of risks.

 — Integration into organisational 

 — Risk orientation.  

processes.  
The internal control and risk 
management system is an integral 
part of the Company’s business, 
management and corporate 
culture. It is integrated into every 
organisational process of Magnit, 
including policy development, 
strategic and business planning, 
and change management. 

 — Methodological framework integrity. 

The internal control and risk 
management system ensures 
the methodological integrity 
and coherent functioning of Magnit’s 
risk management processes. 
This includes the establishment 
of universal approaches 
and standards. 

 — Segregation of decision-making levels.  
Risk management decisions are taken 
at different levels of the Company’s 
management, depending on the 
importance of the risk and the 
impacted area of the Company’s 
business activity. 

 — Responsibility.  

All subjects of internal control 
and the risk management system 
are responsible for compliance 
with risk management standards 
and approaches, as well as for the 
proper implementation of controlling 
procedures in their respective areas 
of business activity. 

The internal control and risk 
management system includes risk 
analysis and monitoring in each area 
of Company’s business activities, 
while taking into account the risk/
profitability ratio. Significant effort 
is made to improve risk management 
standards and approaches, 
particularly regarding their 
importance and acceptable level 
of risk. For the sake of efficiency, 
control procedures are imposed 
upon areas of activity in order 
of importance. 

 — Balance.  

Controlling procedures and risk 
management functions must 
be equipped with the necessary 
resources and authorisation for their 
successful execution. Spending on the 
implementation and realisation 
of controlling procedures must 
therefore be adequate to help 
mitigate the assessed potential risk. 

 — Constant development 

and adaptation.  
The internal control and risk 
management system is constantly 
being improved. 

 — Reasonable certainty.  

Realisation of risk management 
procedures is considered efficient as 
long as it allows the risk to be reduced 
to an acceptable level. 

Risk management is an ongoing process 
conducted on a permanent basis, due 
to the continuous nature of decision-
making in this area.

In 2020, representatives of the 
Department took online courses in Risk 
Management and Internal Control at the 
Deloitte Academy, as well as participated 
in the Risk Management Week 2020, 
an online event held by the Institute 
for Strategic Risk Analysis (ISAR).

The risk management system has 
three levels – strategic, operational 
and control. The Company’s principal 
managing bodies comprising of the 
Board of Directors, CEO, President 
and management committees are 
involved in the risk management 
process at the strategic and operational 
level. The Board of Directors evaluates 
financial and non-financial risks, 
determines risk appetite, develops a risk 
management-oriented corporate culture 
and evaluates internal controls and the 
risk management system at a minimum 
of once per year.

At the control level, the Internal 
Audit Department together with 
the heads of functional units maintain 
the proficiency level of accountable 
employees. They monitor their knowledge 
and keep track of trends in international 
risk management practices. A database 
of mandatory information in risk 
assessment and management 
is maintained for those employees 
accountable for decision-making.

The internal control and risk 
management scheme, as well as more 
details on the risk management system, 
are provided in the Internal Control 
and Risk Management System on p. 140.

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20202020  Annual Report     
Risk Management (continuation)

Key risks

The Company defines and ranks 
the most important risks impacting its 
business activity. 

The Company regularly assesses 
these risks, develops procedures 
aimed at the mitigation or prevention 
of negative impacts, and monitors 
the implementation and effectiveness 
of risk impact procedures.

Risk map

t
c
a
p
m

I

16

14

1

2

5

9

3

4

6 7

11

8

10

12

13

15

Strategic Report  

Corporate Governance

Appendices

Risks

Risks

Type

Source

Impact

Risk management

1  Risk of deterioration of socio-economic and political conditions

 — increased isolation of Russia and the deterioration 

strategic

external

of macroeconomic factors (deflation, Ruble devaluation)

 — deepening sanctions
 — growing unemployment
 — decrease in general living standards, with a corresponding 

change in consumption behaviour

 — increase in tax and non-tax deductions for households
 — failure to pay wages in full and within the established 
period by the state and numerous private companies
 — increasing wage and benefits gap with quickly growing 

living costs

 — reduced public funding of the social sector.

2  Risk of transformation

revenue, 
LFL

 — CVP analysis of the business processes: 

adaptation and extension of the product 
range, increased attention to the quality 
of services and the provision of new 
services to retain current and attract new 
groups of customers.

 — margin reduction during the transformation of category 
management (incorrect pricing, promotion, assortment 
revision, high purchasing prices, sale of obsolete stock with 
a discount).

strategic

internal 
and 
external

strategy 
execution, 
revenue, 
EBITDA

 — collective decision making;
 — hiring external consultants to speed up 

and optimise the processes.

3  Risks of adverse regulatory changes 

 — increased requirements for limiting trade margins
 — restrictions on the maximum market share 
 — EGAIS (alcohol registration system), PLATON (road 
transportation payments), technical regulations

 — more complicated procedures for licensing and obtaining 

permits from external regulatory bodies

 — possible introduction of new licenses and permits.

regulatory

external

market 
share, 
revenue, 
EBITDA

 — monitoring changes in legislation 

by specialists

 — participation of experts in the discussion 

of legislative innovations

 — adaptation of business processes 

for obtaining the necessary licenses 
and permits, technical documents.

4  Risks of excessive loss of the inventory for the following reasons 

 — inefficiency of logistics, goods acceptance,  

operational

internal

EBITDA

 — modifying the Сompany's business 

storage and inventory accounting processes ;

 — employee misconduct.

processes through the redistribution 
of powers and responsibilities
 — involving internal security in the 
investigation of thefts with 
the subsequent initiation of criminal 
cases 

 — preventing fraudulent actions 

by employees through the mechanisms 
of the Code of Business Ethics
 — including costs for the modification 

of accounting systems in the budget. 

High

Moderate

Low

Likelihood

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20202020  Annual Report    Strategic Report  

Corporate Governance

Appendices

Risk Management (continuation)

Risks (continuation)

Risks

Type

Source

Impact

Risk management

Risks

Type

Source

Impact

Risk management

5  Risks of increased competition 

 — increase in price pressure
 — traffic outflow 
 — decrease in sales per sq.m. of the selling space.

strategic

external

revenue

 — monitoring competitors' actions
 — utilising marketing tools, conducting promotions
 — increasing the attractiveness of existing stores 

through reconstruction

 — evaluating the attractiveness and potential of the 

proposed store openings using GIS-analysis 
technologies.

6  Risks of making poor investment decisions 

 — return on investment of new stores 

strategic

and reconstructions is below the WACC

 — the growth of the number of unprofitable stores
 — excess CAPEX per object (excess requirements, 
excessive standards, low-quality construction 
and installation works).

7  Risks associated with IT infrastructure support

internal  
and  
external

CAPEX, 
EBITDA, 
ROIC

 — collective decision-making on investment projects
 — standardisation of norms and financial models
 — use of GIS-analysis technologies
 — introduction of tender procedures
 — budget control of expenses for the 

implementation of the investment programme

 — post-investment analysis.

operational

internal

EBITDA

 — development of a detailed plan for priority 
IT investments, collective decision-making 
on investments in the IT infrastructure.

 — increased business requirements to IT systems 
may face the inconsistency with the existing 
capacities of the IT infrastructure necessary 
to support business processes, both existing ones 
and ones planned for introduction (IT, contractors, 
personnel, logistics)

 — increased requirements to prompt search 

of defects and their liquidation in the information 
management systems providing an adverse 
impact on the operations. 

8  Risks of corruption and employee fraud 

 — the internal environment of the Company  

operational

internal

and the level of fraud committed  
is affected by the corporate values system,  
fair motivation of employees, adherence  
to internal rules and business processes.

all 
parameters

 — introduction of the rules of the Code of Business 

Ethics, compliance with the Anti-Bribery 
and Corruption Policy; functioning of the ethics 
hotline and analysis of its operation, accession 
to the United Nations Global Compact 

 — personnel training in corporate ethics and code 

of conduct

 — segregation of incompatible powers through 
improved organisational structure, as well as 
distribution of access rights and implementation 
of the access rights matrix

 — transaction control by the Financial Directorate
 — inspection of potential candidates for vacant 

positions by the Security Directorate.

9  IT security risks

 — increased number of cyber-attacks 

operational

on information systems around the world 
dictates the need to provide adequate 
protection of data and IT infrastructure 
against intrusions of any kind, including 
for the purpose of information theft  
or damage, unauthorised access, propagation 
of virus software.

10  Risks associated with changes in tax legislation

regulatory

external

revenue

 — making amendments or supplements to the 
legislative acts on taxes and levies regarding 
an increase in tax rates, introduction of new 
types of taxes 

 — changes in the Russian tax system 

providing a significant adverse impact 
on the attractiveness of investments in the 
Company's securities

 — possible challenges in the correct definition 
and implementation of the tax planning 
strategy, inconsistency of the tax planning 
goals with the Company's strategic objectives.

internal 
and 
external

all 
parameters

 — functioning of access control procedures 

and mechanisms, approved access matrices
 — establishment of a software and infrastructure 

change management system

 — data backup, duplication of key information 

systems

 — functioning of a centralised monitoring system 

for information security events.

 — monitoring changes in legislation by specialists 
of the financial unit and prompt introduction 
of changes to internal policies and procedures

 — consultations with the involvement of audit 

companies

 — development and coordination of the accounting 

policy with external auditors.

11  Risks in the field of industrial safety, occupational health and environment

 — violation of occupational and fire safety 

operational

internal

standards and regulations may lead to the 
termination of business at the Company's 
facilities

 — failure to comply with safety standards in the 

performance of services by contractors 
may also have a negative impact on the 
Company's operations.

revenue, 
EBITDA

 — corporate training programmes for environmental 
protection, industrial and occupational safety 
with subsequent control of knowledge quality 
by internal specialised training services

 — alignment with the United Nations Global Compact
 — regular efficiency monitoring of fire extinguishing 

systems

 — maintenance of the required level of the personnel 
qualification, responsibility of managers to support 
the proficiency level of employees
 — assessment of working conditions
 — compliance with Environmental Protection 

and Industrial Safety Policy, Fire Safety Policy of the 
Magnit Group

 — insurance of facilities against force majeure factors.

98

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20202020  Annual Report     
Risk Management (continuation)

Strategic Report  

Corporate Governance

Appendices

Risks (continuation)

Risks

Type

Source

Impact

Risk management

Risks

Type

Source

Impact

Risk management

12  Risks of availability and continuity of IT

14  Risks associated with the quality of goods sold and produced

operational

internal

EBITDA

 — increased requirements for the provision speed 
and quality of the relevant business information

 — possible inaccessibility of networks 

and systems, lack of access to information 
resources in case of remote operation 

 — dependence on manual data entry and uploads 
from external sources, such as Excel sheets, 
may affect the quality of information exchange 
between systems.

 — forecasting future capacity requirements 
and increased load for future periods

 — annual revision (IT monitoring) of the personal 

computer configurations (capacities) of the users
 — a functioning system in place for processing user 

requests

 — analysis of regular reporting based on user requests 

and incidents, conducting annual polls on user 
satisfaction with the operation  
of the Support Service.

13  Risks of negative epidemiological situation impact on the Company's activities

internal 
and 
external

all 
parameters

 — real-time monitoring of the spread of COVID-19
 — strict compliance with all recommendations made 

by the Federal Service for Surveillance on Consumer 
Rights Protection and Human Well-being, 
the Ministry of Health and WHO

 — disinfection of premises
 — transfer of employees to remote working.

 — introduction of severe restrictive measures 

operational

to prevent the spread of COVID-19 may have 
a negative impact on supply chains

 — in case of significant spread of COVID-19, 

the rate of infection among employees is likely 
to increase

 — the performance of functional duties by key 
employees infected with COVID-19 will be 
in question, depending on the severity of the 
disease

 — failure to comply with the recommendations 
of the regulatory authorities to prevent 
the spread of infection at the Company's 
facilities may lead to restriction of their 
activities and imposition of fines.

 — inconsistency of quality 

operational

internal

of goods sold and produced 
with the established 
requirements and standards 
may result in reduced 
customer loyalty to the 
Magnit brand, followed by a 
reduction in market share 
and revenue.

EBITDA,  
LFL

 — functioning of the system selecting suppliers of goods and services, 

“green” procurements of products and raw materials

 — audit of suppliers
 — a dialogue with suppliers to achieve a uniform understanding of the 

food safety regulations

 — compliance with the Responsible Supply Chain Policy  

of Magnit PJSC

 — compliance with the Food and Non-Food Quality and Safety Policy 

of Magnit PJSC

 — implementation of programmes for the development of local 

suppliers and farmers

 — monitoring legislation for the prompt adjustment of internal quality 

control technologies of the goods sold and produced.

15  Risk of absence and recruitment of qualified personnel

operational

internal 

revenue, 
EBITDA

 — implementation of integrated systems for long-term motivation 

of personnel

 — development of unique internal training and adaptation 

programmes for employees

 — development of social programmes for personnel
 — interaction with universities to attract the best graduates  
 — development of the talent pool.

 — the Company may face 
difficulties related  
to retention, search 
and recruitment of qualified 
employees. Increasing 
personnel turnover can 
have a negative impact 
on operational business 
processes.

16  Reputation risk

internal 
and 
external

all 
parameters

 — risks of dissemination 

strategic

in the media of information 
discrediting the Company's 
image, disclosure 
of confidential business 
information, high-profile 
litigations 

 — the ability to maintain 

the stated level of social 
responsibility.

 — timely provision of full information about its activities by the 

Company 

 — approval of the Sustainability Strategy
 — implementation of the Code of Business Ethics (senior 

management demonstrates commitment to high standards 
of conduct)

 — training for the personnel in the field of ethics and sustainability 

requirements

 — constant interaction with stakeholders, holding seminars 

and forums to raise awareness about the Company's activities 

 — monitoring information about the Company in mass media 
and social networks providing response to any incidents 
and expressing an official position on specific issues

 — signing a confidentiality agreement with the Company's employees 

and contractors.

100

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20202020  Annual Report     
Sustainable
Development

Overview

Magnit is one of Russia’s leading retailers 
with over 21,000 stores in over 3,000 
cities and towns across the country. 
Magnit's activities cover three key areas: 
we are a retail business, one of the 
largest logistics operators, as well as 
a food producer running our own 
agricultural facilities.  

Magnit has millions of daily touchpoints 
with its stakeholders: customers, 
employees, shareholders and suppliers. 

The customer is always the centre 
of our focus: all our activities are built 
around them, thus strengthening our 
competitive advantages and exploring 
new areas of development.

At the heart of Magnit’s sustainable 
development is a commitment to the 
principles of responsible business aimed 
at creating value for all stakeholders. 
We create economic opportunities 
for our partners and suppliers, 
a collegiate and safe work environment 
for our employees, support our local 
communities, and provide our customers 
with high-quality products and services.

Magnit's sustainability commitments for 2025

Environment1

Sustainable 
sourcing

50%

packaging for PL and own production 
will become recyclable, reusable  
and compostable

100%

collection and processing of recyclable 
plastic in Magnit’s own operations

50%

waste reduction

30%

GHG emissions reduction  

25%

reduction in water and energy 
consumption 

100%

responsible sources of socially 
significant goods

100%

responsible approach in own 
production and agriculture
+
increase in the share of eco-friendly 
packaging on shelves

Responsibility
Ensuring sustainable sourcing of 
services and suppliers

Development 
Programmes for the development 
of local suppliers and farmers

1  All quantitative goals for reducing the indicators are calculated for 1 sq. m of total space.
2  Sustainability development goals.

 82%

of the world's largest 
companies published their 
commitments to achieve  
the SDGs2 in annual reports

79%

of the world's largest 
companies conducted  
an analysis of the relevance  
of their activities to SDGs

Employees

70%

employee engagement

50%

reduction of lost time incidents  
with zero fatalities

40%

maximum turnover rate

Strategic Report  

Corporate Governance

Appendices

In 2020, with a view to channelling 
our sustainable development activities 
effectively, Magnit developed 
and implemented the Sustainability 
Strategy 2025. 

Sustainability Strategy

This strategy is based on the 10 principles of the 
UN Global Compact and the 17 UN Sustainable 
Development Goals, as well as stakeholder 
expectations.

Magnit has set 5 ambitious goals in the field 
of sustainable development:

 — we want to be the leader in environmental impact 

reduction in the Russian retail industry

 — we want to make a positive impact on the quality 

of life of all Russian people

 — we want to be the number one employer in the 

Russian retail industry

 — we strive towards a 100% responsible supply chain
 — we want to have best in class Corporate 

Governance in the Russian retail industry.

Our sustainable development focus areas are as 
follows: : 

 — environment
 — sustainable sourcing
 — employees
 — local communities
 — health and wellness of all stakeholders.

Local 
communities

Health and 
wellness

10%

Company employees participating  
in volunteer programmes

Communities
Programmes for the development  
of local communities in all regions 
where the Company operates

Healthy lifestyle 
Healthy lifestyle and nutrition 
information is available to all 
customers

Healthy food 
Healthy food is available  
to all customers

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  Sustainable development (continued)

Strategic Report  

Corporate Governance

Appendices

Management of sustainable 
development issues

Corporate initiatives

Overall responsibility for sustainable 
development lies with the Company's 
Board of Directors. In 2020 the  Board 
established the Sustainability Steering 
Committee which has responsibility 
for the day to day coordination of the 
sustainable development programme. 
The Committee is responsible 
for providing recommendations 
on embedding sustainable practises 
throughout the business and targeting 
social, environmental, resource 
and energy issues. Under the supervision 
of this Committee, there are 16 working 
groups responsible for creating 
sustainable business models for all areas 
of our operations: retail, production, 
sourcing, logistics and human resources 
management. The Committee reports 
to the Board of Directors. 

To drive the sustainability agenda 
forward, the Committee made a number 
of recommendations during 2020. 
These included a proposal for a more 
structured and formal programme 
for sustainability initiatives, inclusion 
of the sustainability agenda in the 
operational and strategic processes 
of each business unit and the launch of  
an internal communication campaign 
on sustainability for Company employees.

Communication within Company 
is carried out through weekly 
and monthly digest mailings, posts 
on social media, workshops and events 
organised for employees. 

Sustainability management system

External initiatives

The UN's priority sustainable development goals of Magnit Group2

Strategy Committee of the Board of Directors

Sustainability Steering Committee

Director 
of Corporate Relations  
and Sustainability Department 

Senior Advisor  
on Sustainability

Sustainability Department

Responsible within business 
functions:  
sustainability champions within each 
business unit with responsibility  
for achieving sustainability goals

16 sustainability
working groups

Magnit has adopted policies regulating 
the Company's sustainability 
operations1 and formally announced 
its Human Rights Policy, which defines 
the Company's key values in terms 
of respect for human rights. Magnit 
opposes child and forced labour 
in any form as well as discrimination 
on any ground and builds an inclusive 
and diverse working environment. 

Magnit also launched an Anti-corruption 
Policy which is based on a zero-tolerance 
approach to corruption in any form. One 
of the measures to prevent corruption 
risk is compulsory anti-corruption 
training for employees. 

1,227

employees were trained  
in anti-corruption in 2020

In 2020, Magnit joined the UN 
Global Compact. The initiative aims 
to encourage social responsibility 
amongst businesses and brings together 
more than 13,000 participants from 
160 countries to promote sustainable 
business practices. Magnit will adopt 
the 10 principles of the Global Compact 
across its business, with particular 
focus on human and labour rights, 
environmental protection 
and anti-corruption.

Magnit seeks to contribute to achieving 
the UN's Sustainable Development 
Goals. The Company has chosen 
seven sustainable development goals 
as a priority based on the most relevant 
topics and focus areas identified under 
the Sustainability Strategy. 

Interaction with stakeholders  

customers

shareholders

Magnit has several stakeholder groups 
and engages in an open dialogue 
with each of them on a regular basis. 
The Company's interaction with 
stakeholders is built on the principles 
of respect for stakeholders, transparency, 
regularity, and compliance with 
obligations.  

The Company has identified a number 
of key stakeholder groups whose 
interests are most closely related to its 
activities: 

suppliers

employees

public authorities

public organisations

society and local community

mass media

investors

Each group has its own needs 
and interests. Therefore, Magnit uses 
various communication channels 
to effectively interact with them.

1  See the full list of Sustainability documents: https://www.magnit.com/en/sustainable-development/policy-and-documents/#accordion-policy

2  For more information on achieving the UN's Sustainable Development Goals, see Magnit's Sustainability Report.

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  Sustainable development (continued)

Fuel consumption by the Group’s enterprises in 2018–20201

Fuel types

All companies of 
the Group

Magnit PJSC All companies of the 
Group

Magnit PJSC All companies of the 
Group

2018

2019

Diesel fuel, l

 199,843,095

Gasoline, l

 12,645,506 

 - 

 - 

 207,407,521

 12,576,782 

 - 

 - 

 185,530,188

 12,392,891 

Fuel consumption by the Group’s enterprises in 2018–2020, RUB mln 

Fuel types

Diesel fuel

Gasoline

2018

2019

All companies of 
the Group

Magnit PJSC All companies of the 
Group

Magnit PJSC All companies of the 
Group

 6,825.0

 433.3

 -   

 -   

 7,407.1

 456.8

Energy consumption by the Group’s enterprises in 2018–20201 

Type of energy resource

All companies of 
the Group

2018

Magnit PJSC

All companies of 
the Group

Magnit PJSC All companies of the 
Group

 6,435.9

 433.4

 -   

 -   

2019

Strategic Report  

Corporate Governance

Appendices

Sustainability Report 2020 

Magnit's second Sustainability Report 
was published in 2021 in addition 
to standard Annual Report. It contains all 
relevant non-financial results for 2020, 
the baseline for all relevant KPIs, as well 
as setting out the measures we intend 
to take to achieve the commitments 
stated in our Sustainability Strategy. 

We present below the sustainability  
data required by Russian legislation. 
The full data set are presented  
in our Sustainability Report.

Sustainable Development Report 
please see on our website  
https://www.magnit.com/en/
sustainable-development/
non-financial-performance-indicators/

2020

Magnit PJSC

 - 

 - 

2020

Magnit PJSC

 - 

 - 

2020

Magnit PJSC

Thermal energy, Gcal

 1,246,351 

 516 

  1,356,426 

 494 

1,288,317

 568 

Electricity, KW per hour

 2,564,578,505 

 217,587 

 2,710,091,104 

 256,016 

 2,811,828,550 

 266,685 

Natural gas, cbm

  170,739,126 

 24,903 

 202,823,871  

 16,309 

 164,558,615 

 27,110 

Energy expenditures by the Group’s enterprises in 2018–2020, RUB mln 

Type of energy resource

Thermal energy

Electricity

Natural gas

All companies of 
the Group

 1,944.9 

 13,762.9 

 1,067.8 

2018

Magnit PJSC

2019

All companies of 
the Group

Magnit PJSC All companies of the 
Group

 0.8

 1.1

 0.2

 2,221.1 

 15,696.3 

 1.395.0 

 0.8

 1.4

 0.1

 2,258.7 

 17,543.6 

 1,086.1 

2020

Magnit PJSC

 1.0

 1.6

 0.2

PJSC Magnit did not use or consume other types of energy resources other than those indicated in the table in the reporting year.

Fuel consumption for transportation was reduced 
as a result of improved fuel efficiency and the 
optimisation of fuel consumption rates. 

The decline in thermal energy consumption 
has been achieved through the implementation 
of various energy-efficiency measures.

1  Data for 2018 and 2019 differ from the data in the 2019 Annual Report due to improved data collection.

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Strategic Report  
Strategic Report  

Corporate Governance

Appendices
Appendices

We`ve built a stable 
system of corporate 
governance  
and internal  
control

Corporate 
Governance

2020

108
108

109
109

2

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Strategic Report  
Strategic Report  

Corporate Governance

Appendices
Appendices

Corporate Governance 
Framework

PJSC Magnit has an efficient 
corporate governance framework 
that complies with Russian laws, 
the Rules of the Moscow Exchange 
and the London Stock Exchange 
rules. The Company continuously 
enhances its corporate governance, 
focusing on the best national 
and international practices 
and ensures the protection 
of shareholders and other 
stakeholders rights.

Governance, management 
and control at the Company are 
divided between the shareholders 
(via General Meeting 
of Shareholders), the Board 
of Directors, the Collective 
Executive Body (the Management 
Board) and the Sole Executive 
Bodies (the President and the 
Chief Executive Officer) pursuant 
to applicable Russian and UK 
corporate law, Magnit’s Articles 
of Association and internal policies.

Corporate Governance
Chairman’s review

Dear Shareholders, 

2020 highlighted the importance 
of a robust corporate governance 
system and of continuous and open 
dialogue with the investment community.

In 2020, we decided to focus 
on building the successful foundation 
that had been created a year before: 
we added the necessary expertise 
to our management team, maintained 
the optimal balance of independent 
directors on our Board and implemented 
essential policies and regulatory 
documents, which govern the framework 
of Magnit’s day-to-day operations.

In 2020, the Corporate governance 
system was further strengthened. We 
still have nine members on our Board, 
with Gregor Mowat re-joining the team 
this year and replacing Florian Jansen, 
who joined management team. 

The Committees of the Board 
of Directors are headed as usual 
by independent non-executive directors 
only and consist mostly of independent 
directors in order to comply 
with our ambition to obtain a clear 
and productive decision-making process.

We have also engaged an independent 
consultant for an external assessment 
of the Board of Directors as well as 
conducted self-assessment in the 
reporting period. 

In terms of the balance of independent, 
non-executive and executive directors, 
the Company's Board of Directors 
complies with the best market practices. 

According to the results of the 
assessment by an independent 
consultant, the Board of Directors was 
considered to operate with a high level 
of efficiency as well as involvement 
of the members of the Board 
of Directors in the course of their work.

The management team has been 
enriched by the experience of Florian 
Jansen, who stepped in from 
the Board to lead Company’s digital 
initiatives, Maxim Shchegolev, 
the prominent retail professional 
and Anna Meleshina who now holds 
a position of a Director for Corporate 
Relations and Sustainability.

We consider these moves to be highly 
beneficial for the further development 
of Magnit and keeping up with the 
recent developments in digitalisation 
and integration in global retail.

In 2020, we rolled out our Sustainability 
Strategy and created the Sustainability 
Steering Committee headed by our 
President and CEO Jan Dunning which 
consists of the 16 working groups with 
the representatives from every key unit 
of the Company. This move corresponds 
with the long-term aspirations of Magnit 
in terms of tackling ESG issues and its 
aspirations to install fully transparent 
and effective corporate governance.

One of the noteworthy updates is the 
adoption of the new edition of Magnit’s 
Articles of Association, which helped us 
combine all the changes of the previous 
years and generally enhance the level 
of the corporate governance within 
the Company.

We continued to develop our long-term 
and short-term incentive programmes 
to ensure an optimal and fair method 
of motivation and compensation for top 
management.

Despite the fact that it was impossible 
to be in touch with the investors face-
to-face this year due to the Covid-19 
pandemic, we remained actively involved 
participating in virtual conferences 
and meetings. We also wanted to keep 
stakeholders regularly informed 
in regard to Company’s performance 
and developments and so issued more 
press-releases and updates compared 
to the previous year and launched a new 
corporate website with a more user-
friendly interface.

We set ourselves the ambitious task 
of further strengthening our corporate 
governance practices in accordance 
with Russian standards. We endeavour 
to also comply with the UK Corporate 
Governance Code. Despite the general 
market uncertainty and the challenges 
of the pandemic, in 2020 Magnit 
continued to implement best corporate 
governance practices. We plan 
to continue to work for the benefit 
of all our shareholders, developing 
a sustainable and successful business.

Charles Ryan

Chairman of the Board  
of Directors

2020

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110

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20202020  Annual Report    Composition
of the Board of Directors

Strategic Report  

Corporate Governance

Appendices

Board of Directors

Diversity

Nationality

Tenure, years

Changes in the composition  
of the Board of Directors in 2020

Charles Ryan 

Chairman of the Board of Directors 

Charles Ryan

James Simmons

Alexander Vinokurov

Tim Demchenko

Jan Dunning

Walter Koch

Evgeny Kuznetsov

Alexey Makhnev

Gregor Mowat

USA

USA

Russia

UK

Netherlands

Germany

Russia

Russia

UK

3

3

2

3

2

2

2

31

12

The Annual General Meeting 
of shareholders of PJSC Magnit on 4 
June 2020 (minutes w/o number 
dated 05 June 2020) made a decision 
to elect the Board of Directors in a new 
composition. Gregor William Mowat, 
who previously served in the Board 
of Directors in 2018-2019, was re-elected 
to the Board of Directors. Florian 
Jansen, who took over as member of the 
Management Board and Deputy CEO – 
Executive Director, did not join the new 
Board of Directors.

Competences of the Board of Directors

IT

Strategy

Investments

Audit & Risk management

Retail & Marketing

Economy & Finance

1

4

8

4

5

9

With the exception of Jan Dunning, members of the Board of Directors 
had not participated in the authorised capital of PJSC Magnit, had not 
owned ordinary shares of PJSC Magnit, and had not made transactions 
with ordinary shares of PJSC Magnit for the reporting year 2020.

Age 
533

Citizenship
USA

Education
1989 - Harvard University (Bachelor of Arts, Faculty of Arts 
and Sciences, Public Administration) 

Current Employment 
2008 - Present – Chairman of the Board of Directors, UFG 
Asset Management

Current membership in the Board of Directors
2005 - present – Member of the Board of Directors, PGI Plc
2006 - present – Member of the Advisory Council, U.S. – Russia 
Business Council
2007 - present – Co-Founder and Principal Partner, Almaz 
Capital Partners
2008 - present – Member of the Advisory Council, Capital 
Group International
2009 - present – Member of the Board of Directors, Trans-
Siberian Gold plc
2011 - present – Member of the Board of Directors, World 
Affairs Council Philadelphia
2011 - present – Member of the Board of Directors 
and Chairman of the Audit Committee, Yandex N.V.
2012 - present – Member of the Advisory Board, Harvard 
University Global Advisory Council
2013 - present – Co-Founder and Member of the Board 
of Directors, Liberty Energy Trust
2014 - present – Member of the Board of Directors, Jensen 
Management I Limited
2016 - present – Member of the Management Board, 
ODIN EPC. (Northstar Industries, LLC)
2018 - present – Member of the Board of Directors, Ozon 
Holding LLC
2018 - present – Chairman of the Board of Directors,  
PJSC Magnit
2020 - present – Member of the Board of Directors, Member 
of the Audit Committee and Member of the Nominating 
Committee, Ozon Holdings PLC

Experience
Charles Ryan’s distinguished financial career combines 
top level expertise and deep knowledge of both Russian 
and international markets. Mr. Ryan began his professional 
career in 1989 with CS First Boston, where he was 
a Financial Analyst. From 1991 to 1994, Mr. Ryan was 
an Associate and Principal Banker with the European 
Bank for Reconstruction and Development in London, 
where he played a crucial role in the city of St. Petersburg’s 
privatization programme for industry and real estate. 
In 1994, Mr. Ryan co-founded the United Financial Group, 
an independent investment bank in Moscow. United 
Financial Group was a founding member of such key 
market institutions as RTS (now part of the Moscow 
Exchange) and Investor Protection Association. UFG Asset 
Management was founded as part of the United Financial 
Group in 1996.

In 2005, when Deutsche Bank acquired 100% of UFG’s 
investment banking business, Charles Ryan was appointed 
as the Chief Country Officer and CEO of the Deutsche Bank 
Group in Russia. He stepped down as the CEO of Deutsche 
Bank in Russia in September 2008 and in October 2008 
became the Chairman of UFG Asset Management. 
In addition to his role as the Chairman, Mr. Ryan is also 
responsible for the overall management of UFG's private 
equity business. 

1  Prior to that, he was a member of the Board of Directors from 25 June 2009 to 5 June 2015.
2  Prior to that, he was a member of the Board of Directors from 19 April 2018 to 30 May 2019.

3  As of 31.12.2020

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20202020  Annual Report    Board of Directors (continued)

James Simmons

Deputy Chairman 

Age
42

Citizenship
USA

Education
2000 – Princeton University (Bachelor of Science 
in Engineering);
2007 – Harvard Business School (MBA). 

Current Employment
2015-present – Managing Partner, Mazovia Capital

Current membership in the Board of Directors
2015-present – Member of the Board of Directors, ClearCheck 
Global Holdings
2015-present – Member of the Board of Directors, Mazovia 
Capital 
2017-present – Chairman of the Board of Directors, Digital Care
2018-present – Deputy Chairman of the Board of Directors, 
PJSC Magnit1

Experience
Mr. Simmons is a managing partner at Mazovia Capital, 
a private investment group active in financial services, 
software, real estate and venture capital.  Mr. Simmons 
serves as Chairman of Digital Care, a leading European 
provider of value-added services for consumer electronics 
devices.  He also serves on the Board of ClearCheck Global 
Holdings, an automotive software business present in Latin 
America and Europe. 

Prior to joining Mazovia Capital, Mr. Simmons worked 
for 15 years in private equity and investment banking 
in Russia, Europe and the U.S.  Mr. Simmons holds a B.S.E. 
from Princeton University, where he graduated magna cum 
laude, and earned an MBA from Harvard Business School, 
where he was a Baker Scholar.

Strategic Report  

Corporate Governance

Appendices

Tim Demchenko

Member of the Board of Directors 

Age
47

Citizenship
UK

Education
1999 – London Business School (Master of Finance)
2016 – Harvard Business School (Executive Education)

Current Employment
2008 – present - Global Head of Private Equity and Special 
Situations, VTB Capital Plc.

Current membership in the Board of Directors
2018 - present – Member of the Board of Directors,  
PJSC Magnit

Experience
Tim has over 20 years of private equity and corporate 
investment experience across multiple European markets 
and Russia. In 2008, Tim founded VTB Capital’s Private Equity 
and Special Situations business. As the Head and Managing 
Director of the business Tim has developed investment 
strategy and built an international investment team based 
both in London and Moscow. The business has invested over 
USD 2 billion of capital jointly with international co-investors, 
and achieved successful portfolio exits, including sales 
to strategic investors and IPO on the LSE and NYSE, with 
an average internal rate of return exceeding 40%.

Tim has lead VTB Capital private equity’s investment in the 
Russian hypermarket chain Lenta and served as the member 
of the Board from the initial investment until 2010 and as 
a member of the Board until Lenta’s IPO on the LSE in 2014.

Prior to joining VTB Capital, Tim was responsible for the 
launch of Deutsche Bank’s Private Equity business in Russia 
and CIS. Previously Mr. Demchenko worked for global 
multinational corporations (IBM and Siemens) as a senior 
executive based in London where he managed multiple large 
scale corporate investment projects. Prior to that, Tim served 
as an investment officer at TD Capital private equity based 
in London and focused on investments in the TMT sector 
across Europe and the US.

1  Since 17 July 2019. Prior to that a Member of the Board of Directors.

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Appendices

Walter Koch

Member of the Board of Directors 

Age
58

Citizenship
Germany

Education
1988 - University for applied Sciences, Aalen, Germany 
(Precision engineering)
2000 – INSEAD (Management education)

Current Employment
2010 – present - Owner, Senior Advisor, Twinsuccess – 
Restructuring & Change Management
2012 – present - Chief Executive Officer, Master-tees GmbH 

Current membership in the Board of Directors
2019 – present – Member of the Board of Directors,  
PJSC Magnit

Experience
Starting from 1999, Walter Koch obtained senior positions 
with the largest European home appliances manufacturers 
such as AEG and Electrolux, being in charge of Logistics, SCM 
and After Sales Service.

During 2007 to 2010 Mr. Koch served as Executive Vice-
President and COO of Sanitec Corporation (Helsinki, Finland). 
From 2011 till 2016 he held the position of an Independent 
Director on the Board of PJSC Mvideo in Russia.

Presently Mr. Koch owns and operates an independent 
consulting firm and in May 2019 he got elected as 
an Independent Director of PJSC Magnit.

Board of Directors (continued)

Jan Dunning

Member of the Board of Directors, Chairman  
of the Management Board, President and CEO

Age
61

Citizenship
Netherlands

Education 
1983 – University of Groningen (Bachelor’s Degree)
1989 – University of Amsterdam (Bachelor of History)
2007 – London Business School (Executive Programme)
2008 – INSEAD (Marketing Programme)

Current Employment
2019 – present – Chairman of the Management Board, 
President and Chief Executive Officer, PJSC Magnit

Current membership in the Board of Directors
2019 – present – Member of the Board of Directors,  
PJSC Magnit

Experience
Jan Dunning was Operations Director of Metro Cash & Carry 
Russia and then General Manager of Metro Cash & Carry 
Ukraine. Jan’s previous experience also includes three years 
as General Manager of the Lukas Klamer wholesale business, 
a subsidiary of the Metro Group in the Netherlands, and over 
ten years with Aldi North. Over the last 25 years, he has worked 
in a broad range of retail functions including leadership roles 
in operations, development, sales, marketing, purchasing 
and finance.

In 2011-2018, Jan worked as a Chief Executive Officer of Lenta.

In January 2019 Jan Dunning was appointed the President 
of Magnit and joined Magnit Management Board. In May 
2019 Mr. Dunning was elected a Member of Magnit Board 
of Directors. In June 2019 Jan Dunning assumed the role of the 
Chief Executive Officer of Magnit.

Participatory interest in the Company’s charter capital1
Share in the authorized capital: 0.176217% (including 46,226 
Global Depositary Receipts (GDRs), which certify the rights 
in relation to ordinary shares of PJSC Magnit in the ratio 
of 5 GDRs per ordinary share);
The percentage of owned PJSC Magnit ordinary shares 
is 0.167145%.  

Information about transactions to acquire/dispose 
the Company’s shares concluded over the reporting 
period:

Date

Transaction type

Transaction volume, 
(pc.)

23.03.2020

Acquisition

14.05.2020

Acquisition

41,177

23,404

Information on transactions to acquire/dispose of global 
depositary receipts (GDRs), which certify the rights 
in relation to ordinary shares of PJSC Magnit, for the 
reporting period:

Date

Transaction type

Transaction volume, 
(GDRs, pc.)

23.11.2020

Acquisition

24.11.2020

Acquisition

34,035

12,191

1  Hereinafter, information on the participation in the chartet capital (share of owned ordinary shares) is given as of 31 December 2020.

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Board of Directors (continued)

Evgeny Kuznetsov

Member of the Board of Directors 

Age
51

Citizenship
Russia

Education
1991 – Barnaul Pedagogical Institute (Foreign Languages)
1996 – University of Oregon (MBA in Finance)

Current membership in the Board of Directors
2019 – present – Member of the Board of Directors,  
PJSC Magnit

Experience
For 20 years Evgeny Kuznetsov served as a Partner 
and Portfolio Manager at Genesis Investment Management, 
LLP, a London-based institutional fund manager specializing 
in Emerging Markets. Evgeny joined Genesis in 1996 as 
an investment analyst and over the following twenty years 
conducted research and made portfolio investments 
in various countries and regions, including Russia, Eastern 
Europe, Asia and Latin America.
.

Strategic Report  

Corporate Governance

Appendices

Alexey Makhnev 

Member of the Board of Directors 

Age
44

Citizenship
Russia

Education
1998 – Saint Petersburg State University of Economics 
and Finance (Economics)
2001 – Saint Petersburg State University of Economics 
and Finance (Ph.D.)

 Current Employment
2009 – present – Vice Chairman, VTB Capital
2018 – present - Advisor to the First Deputy President 
and Chairman of the Management Board, Senior Vice President, 
VTB Bank PJSC

Current membership in the Board of Directors
2015 – present - Member of the Board of Directors,  
LSR Group PJSC
2017 – present – Member of the Board of Directors,  
M.video PJSC
2018 – present – Member of the Board of Directors,  
VTB Real Estate LLC
2018 – present – Member of the Board of Directors,  
PJSC Magnit
2021 – present – Member of the Board of Directors,  
Fix Price Group Limited

Experience
Mr. Makhnev has almost two decades of expertise 
and experience with the Russian consumer and retail sector. 
In 2006, Mr. Makhnev was a lead member of the Deutsche 
Bank investment banking team that conducted Magnit 
IPO. For six years from 2009 to 2015 Mr. Makhnev served 
on Magnit’s Board of Directors as an independent director.

Over the past 18 years, Mr. Makhnev has worked on a large 
number of consumer and retail transactions in Russia 
and the CIS. Almost all Russian listed companies are among 
Mr. Makhnev’s clients including but not limited to Magnit, 
Lenta, Okey, Dixy, Mvideo, LSR, Etalon, PIK, and Rusagro.

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20202020  Annual Report     
 
Board of Directors (continued)

Gregor Mowat

Member of the Board of Directors 

Age
48

Citizenship
UK

Education
1994 – Durham University (Bachelor of English Language 
and Literature)
1998 – Institute of Chartered Accountants of Scotland (Member 
of the Institute of Chartered Accountants of Scotland)

Current Employment
2016 – present – Director, Nooli UK Ltd

Current membership in the Board of Directors
2016-present – Co-Founder, Member of the Board of Directors, 
Nooli UK Ltd
2016-present – Member of the Board of Directors, LOQBOX 
Savings Limited
2016-present – Member of the Board of Directors, DDC Financial 
Solutions Limited
2016-present – Member of the Board of Directors, Credit 
Improver Limited
2017-present – Member of the Board of Directors, Nord Gold SE
2018-present – Member of the Board of Directors, AK BARS 
BANK PJSC
2019-present – Member of the Board of Directors, LOQBOX US 
INC
2019-present – Member of the Board of Directors, LOQBOX 
Savings LLC
2019 -present – Member of the Board of Directors, LOQBOX 
Finance LLC 
2020-present – Member of the Board of Directors, PJSC Magnit
2020-present – Member of the Board of Directors,  
PIK Group PJSC
2021 – present – Member of the Board of Directors, Fix Price 
Group Limited

Experience
Mr Mowat spent more than 20 years working in the audit 
and accounting profession, mainly with KPMG. With a principal 
focus on banking and financial services clients, he also covered 
other sectors including oil and gas and natural resources.

In 2011, Mr Mowat was appointed CFO of KPMG in Russia 
and CIS, a role he held until 2016 and which required 
him to take responsibility for all the support functions 
in a multijurisdictional professional services firm with 4,000 
staff. In 2013, in addition to his CFO responsibilities, Mr Mowat 
was appointed Managing Partner of KPMG in Kazakhstan, 
growing the business significantly in a challenging economic 
environment.

After being part of the team that set up and implemented 
the corporate governance for KPMG in Russia and CIS, 
including being a founding member of the Board of Partners, 
in 2016, Mr Mowat joined his family in the UK where he 
co-founded LOQBOX, a FinTech that provides everyone 
with a completely free way to build a credit payment history 
and learn responsible financial management while they save. 
LOQBOX fixes financial exclusion for the large group of people 
globally who are locked out of the financial system either 
through no fault of their own or because they have made 
mistakes in the past.

Strategic Report  

Corporate Governance

Appendices

Alexander Vinokurov

Member of the Board of Directors 

Age
38

Citizenship
Russia

Education
2004 – University of Cambridge (Bachelor and Master 
of Economics)

Current Employment
2017 – present – President, Marathon Group LLC 

Current membership in the Board of Directors
2019 – present – Member of the Board of Directors,  
PJSC Magnit
2020 – present – Member of the Board of Directors,  
LLC Binnopharm Group

Experience
In 2004, Alexander graduated with honors from the Faculty 
of Economics of the University of Cambridge. He received 
a BA and a MA in economics. 

Later that year he began his career with the investment 
banking division of Morgan Stanley (London).
In 2006, Alexander returned to Russia as Vice-President 
of TPG Capital, co-founding the company's Russian office. 

In 2011, Alexander assumed the post of President of Summa 
Group, which has significant investments in port and rail 
logistics, engineering, construction, telecommunications, oil 
and gas, oil trading and agriculture. 

In 2014, Alexander Vinokurov became CEO of A1, Alfa Group's 
investment arm specialising in the acquisition of the assets 
that are undervalued due to challenging economic situations. 

On 15 May 2017, Alexander left his post as President of A1 
to join Marathon Group.

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20202020  Annual Report    Composition
of the Management Board

Jan Dunning

Member of the Board 
of Directors,  
Chairman of the 
Management Board, 
President and CEO

Participatory interest in the Company’s charter capital1
Share in the authorized capital: 0.176217% (including 46,226 
Global Depositary Receipts (GDRs), which certify the rights 
in relation to ordinary shares of PJSC Magnit in the ratio 
of 5 GDRs per ordinary share);
The percentage of owned PJSC Magnit ordinary shares 
is 0.167145%. 

Information about transactions to acquire/dispose 
the Company’s shares concluded over the reporting 
period:

Date

Transaction type

Transaction volume, 
(pc.)

23.03.2020

Acquisition

14.05.2020

Acquisition

41,177

23,404

Information on transactions to acquire/dispose of global 
depositary receipts (GDRs), which certify the rights 
in relation to ordinary shares of PJSC Magnit, for the 
reporting period:

Date

Transaction type

Transaction volume, 
(GDRs, pc.)

23.11.2020

Acquisition

24.11.2020

Acquisition

34,035

12,191

Age  
61

Education 
1983 – University of Groningen (Bachelor’s Degree)
1989 – University of Amsterdam (Bachelor of History)
2007 – London Business School (Executive Programme)
2008 – INSEAD (Marketing Programme)

Current Employment
2019 – present – Chairman of the Management Board, 
President and Chief Executive Officer, PJSC Magnit
Current membership in the Board of Directors
2019 – present – Member of the Board of Directors,  
PJSC Magnit

Experience
Jan Dunning was Operations Director of Metro Cash & Carry 
Russia and then General Manager of Metro Cash & Carry 
Ukraine. Jan’s previous experience also includes three years 
as General Manager of the Lukas Klamer wholesale business, 
a subsidiary of the Metro Group in the Netherlands, and over 
ten years with Aldi North. Over the last 25 years, he has worked 
in a broad range of retail functions including leadership roles 
in operations, development, sales, marketing, purchasing 
and finance.
In 2011-2018, Jan worked as a Chief Executive Officer of Lenta.
In January 2019, Jan Dunning was appointed the President 
of Magnit and joined Magnit Management Board. In May 
2019, Mr. Dunning was elected a Member of Magnit Board 
of Directors. In June 2019, Jan Dunning assumed the role of the 
Chief Executive Officer of Magnit.

Strategic Report  

Corporate Governance

Appendices

Anna Bobrova

Member of the 
Management Board, 
HR Director

Age  
45

Andrey Bodrov

Member of the 
Management Board, 
Chief Investment  
and Strategy Officer

Age  
38

Education
2000 – Lomonosov Moscow State University (Psychology).

Experience
Anna has almost 20 years of experience in HR and has 
successfully implemented projects aimed at development 
and performance enhancement of line staff and management, 
increase of service level in stores, as well as built and managed 
modern IT systems in employee management of the retail 
sector. 
Prior to Magnit, in 2003 – 2009 Ms. Bobrova worked in HR 
department of Metro, from 2011 to 2013 was the Director of HR 
and Organizational Development in X5 Retail Group N.V.
Anna Bobrova held managerial positions in HR in JSC SIA 
International Ltd (2015 – 2019), Rimera Group (2013 – 2015) 
and Rosatom (2009 - 2011).
From August 2019 occupies a position of the HR Director 
of PJSC Magnit. Anna was appointed a member of the 
Management Board of PJSC Magnit on 10 September 2019.

Shareholding information
Does not own any interest in PJSC Magnit’s charter capital, does 
not own PJSC Magnit’s ordinary shares and did not conclude 
any transactions with PJSC Magnit’s ordinary shares during 
the reporting period. 

Education
2003 – MGIMO University of Moscow (Bachelor 
of International Relations)
2005 – MGIMO University of Moscow (Master of Law)

Experience
Andrey Bodrov worked for many leading International 
and Russian financial institutions including Morgan Stanley, 
Deutsche Bank, VTB Capital and Renaissance Capital with 
a primary focus on the Retail & Consumer sectors. During his 
over ten years investment banking career Andrey was involved 
in many landmark transactions in the Russian market (including 
M&A, capital markets, advisory, structured finance etc.). 
Prior to joining Magnit, Andrey worked as Mergers & 
Acquisitions Director in Lenta since February 2016.
From September 2019 until present Mr. Bodrov occupies 
a position of the Chief Investment and Strategy Officer 
of PJSC Magnit. Andrey Bodrov is responsible for Magnit’s 
investments, strategy, capital allocation and M&A. Andrey 
Bodrov was elected as a Member of the Management Board 
of PJSC Magnit on 13 December 2019.

Shareholding information
Does not own any interest in PJSC Magnit’s charter capital, does 
not own PJSC Magnit’s ordinary shares and did not conclude 
any transactions with PJSC Magnit’s ordinary shares during 
the reporting period.

1  Hereinafter, information on the participation in the chartet capital (share of owned ordinary shares) is given as of 31 December 2020.

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20202020  Annual Report     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Composition of the Management Board (continued)

Strategic Report  

Corporate Governance

Appendices

Maria Dei

Member of the 
Management Board, 
Supply Chain Director

Age
37

Ruslan Ismailov

Member of the 
Management Board, 
Deputy CEO – Retail 
Chain Director

Age
43

Florian Jansen

Member of the 
Management Board, 
Deputy CEO – 
Executive Director

Age
39

Anna Meleshina

Member of the 
Management Board, 
Corporate Relations & 
Sustainability Director

Age
43

Education
2005 – All-Russian State Tax Academy of the Ministry 
of Taxation and Fees of the Russian Federation (Economics)

Education 
1998 – Moscow University of Consumer Cooperation 
(International Economics)

Experience
From 2008 to 2016 Ms. Dei occupied different managerial 
positions of supply and sales planning departments in such 
companies as Unilever Rus LLC, CAMPARI RUS LLC,  
Bacardi Rus LLC.
From 2017 to 2018 Ms. Dei served as Operational Planning 
Director in Central Office of Pyaterochka store network  
(X5 Retail Group N.V.).
Maria Dei joined Magnit in June 2018 and currently occupies 
a position of a Supply Chain Director and a Member of the 
Management Board of PJSC Magnit.

Shareholding information
Participatory interest in the Company’s charter capital 
(percentage of the Company’s ordinary shares): 0.003234%.

Information about transactions to acquire/dispose 
the Company’s shares concluded over the reporting period:

Date

Transaction type

Transaction volume, (pc.)

13.05.2020

Acquisition

1,648

Experience
Ruslan Ismailov joined Magnit as the Retail Chain Director 
on 27  May 2019. On  June 4, 2019 he was appointed a Member 
of the Management Board.
Mr. Ismailov has over 15 years of experience in managing 
consumer companies.
He started his career in 2003 in Metro Cash&Carry retail chain, 
worked his way from a department manager to a hypermarket 
director. In 2009, Ruslan Ismailov held the position of the 
Deputy Chief Executive Officer of Mosmart multi-format 
retail chain. Prior to joining our Company, Ruslan worked 
as a divisional director and headed the Supermarket format 
for 4 years in Lenta.

Shareholding information
Does not own any interest in PJSC Magnit’s charter capital, does 
not own PJSC Magnit’s ordinary shares and did not conclude 
any transactions with PJSC Magnit’s ordinary shares during 
the reporting period.

Education
2006 – University of Witten/Herdecke, Witten, Germany 
(Business & Economics, Diploma (Master equivalent)
2010 – London School of Economics, London (Dual MPA, 
Economic and Public Policy) 
2010 – Columbia University, New York City (Dual MPA, 
Economic and Public Policy)

Experience
Florian Jansen is the co-founder and the ex-CEO of Lamoda 
Group, which is a part of a public company Global Fashion 
Group. Prior to taking the lead in Lamoda Group, Florian Jansen 
worked at McKinsey & Company for several years. Florian 
holds Master's degrees from the German University of Witten 
/ Herdecke, the London School of Economics and Columbia 
University, New York. He has been investing as an angel 
in several startups across fashion, ecommerce, food delivery, 
and technology and continues to serve as an independent 
technology investor.
Florian Jansen was a member of Magnit Board of Directors 
as an independent director from June 2019 to May 12, 2020 
when he joined Magnit as the Deputy CEO - Executive Director. 
On July 3, 2020 Florian Jansen was appointed as Member of the 
Management Board.

Shareholding information
Does not own any interest in PJSC Magnit’s charter capital, does 
not own PJSC Magnit’s ordinary shares and did not conclude 
any transactions with PJSC Magnit’s ordinary shares during 
the reporting period.

Education
1999 – St. Petersburg State University (philology)
2007 - Henley Management College (UK), MBA degree

Experience
Anna Meleshina joined Magnit in May 2019 as a Director 
for Government & Public Relations and in August, 2019 was 
appointed Director for Corporate Relations & Sustainability. 
On November 20, 2020 Anna Meleshina was appointed 
a Member of the Management Board. Prior to Magnit, Anna 
served as a Public Affairs & Communications Director for Coca-
Cola in Russia and Belarus from 2017 till 2019. From 2013 till 
2017 Anna held a position of a Public Relations & Government 
Affairs Director and was a member of the Management Board 
in Lenta. From 2002 till 2013 Ms. Meleshina took different roles 
in HEINEKEN having become Corporate Relations Director 
for the company in Russia and a member of the HEINEKEN 
global corporate relations leadership team. Next to that, 
Anna hold senior positions in non-commercial organizations, 
including an advisory role at the Honorary Consul of Iceland 
in St. Petersburg, and a board member and Deputy Chairman 
of the Russian Breweries’ Association. 

Anna is responsible for government relations, external 
communications in Russia and internationally, as well as 
sustainability.

Shareholding information
Does not own any interest in PJSC Magnit’s charter capital, does 
not own PJSC Magnit’s ordinary shares and did not conclude 
any transactions with PJSC Magnit’s ordinary shares during 
the reporting period.

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20202020  Annual Report     
 
 
 
 
Composition of the Management Board (continued)

Strategic Report  

Corporate Governance

Appendices

Maxim Shchegolev

Member of the 
Management Board, 
Director for Chain 
Development, 
Real Estate 
and Maintenance

Age
54

Elena 
Zhavoronkova

Member of the 
Management Board, 
Chief Legal Officer

Age
50

Dmitry Ivanov

Controlling Director, 
Acting Chief Financial 
Officer of JSC Tander

Age
44

Education
1993 - St. Petersburg University of Economics and Finance 
(Economics)

Education
2002 – Moscow State Law Academy (Law)

Experience
Maxim Shchegolev has over 20 years of experience in retail. 
Before joining Magnit, he served as the Director for Format 
Development and Integration at Lenta since 2012, and prior 
to that, he worked in management positions for eight years 
in O’KEY Group, where, for the most part, he was responsible 
for store chain development. At earlier stages of his career, 
Mr. Shchegolev occupied various management positions 
in companies dealing in electronics and household appliances, 
including Megatekhnika and Partiya.

Experience
Elena Zhavoronkova joined Magnit in June 2018 as a Director 
for Legal Affairs and Corporate Governance. On 22 June 2018, 
she was appointed a Member of the Management Board. 
Previously, she served as a Vice President for Legal Affairs 
in PJSC Polyus. In 2010-2014, Elena Zhavoronkova held a similar 
position in Evraz. From 2008 to 2010 Ms. Zhavoronkova 
headed the legal department in United Industrial Corporation. 
In 2000-2008, worked her way from legal consultant to the 
Head of Legal Department in TMK.

From April 2020 Maxim occupies a position of the Director 
for Chain Development, Real Estate and Maintenance 
of PJSC Magnit. Maxim was appointed a member of the 
Management Board of PJSC Magnit on April 14, 2020.

Shareholding information
Does not own any interest in PJSC Magnit’s charter capital, does 
not own PJSC Magnit’s ordinary shares and did not conclude 
any transactions with PJSC Magnit’s ordinary shares during 
the reporting period. 

Shareholding information
Participatory interest in the Company’s charter capital 
(percentage of the Company’s ordinary shares): 0.004706%.

Information about transactions to acquire/dispose 
the Company’s shares concluded over the reporting period:

Date

Transaction type

Transaction volume, (pc.)

13.05.2020

Acquisition

1,648

Education
1999 – St.Petersburg State University of Economics and Finance 
(FINEC) (faculty of Finance, Credit and International relationship)

Experience
Dmitry Ivanov has 20 years of experience in corporate finances 
in retail sector. Prior to joining Magnit, Dmitry spent 10 years 
in leading positions in corporate finance and controlling at Lenta 
and for 9 years in a similar position at Laverna. 
From October 2019 until present Dmitry occupies a position 
of the Controlling Director. 
From July 15, 2020 Dmitry Ivanov is appointed acting Chief 
Financial Officer of JSC Tander1.

1 

Is not a member of the Management Board of PJSC Magnit.

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Composition of the Management Board (continued)

Structure
of corporate governance bodies

Strategic Report  

Corporate Governance

Appendices

Сhanges in the composition  
of the Management Board

In 2020 the composition of the Management Board underwent 
a number of changes that affected financial block, commercial 
block and strategic communications.

Elena Milinova who held the position of the Chief Financial 
Officer made a decision to leave the Company. Dmitry Ivanov 
is appointed acting Chief Financial Officer of JSC Tander1.

Vladimir Sorokin, who held the office of Deputy Chief Executive 
Officer – Commercial Director, made a decision to resign. Jan 
Dunning temporarily undertook an acting role of Commercial 
Director. Subsequently the Company’s commercial department 
will be restructured, including launch of a dedicated commercial 
procurement unit. The aim of restructuring is to further 
strengthen category management, pricing, promo planning 
and private labels to ensure customer offering and margin 
improvement going forward.

The powers of Jyrki Talvitie as a member of the Management 
Board were early terminated. He held the position of Director 
for Strategic Communications. Jyrki Talvitie remains engaged 
with the Company as a Senior Advisor on Sustainability. Anna 
Meleshina heads Corporate Relations & Sustainability holding 
the position of the Department Director. Anna also became 
a member of the Management Board of Magnit.

Besides that, during the re-election of the Management 
Board, Anton Zavalkovsky, who previously held the position 
of Real Estate Director, was not included in its composition. 
He now heads the Procurement and Process Safety 
Directorate created after merger of the respective 
departments. Evgeny Melnikov resigned and continued 
to serve as a temporary advisor. 

In 2020, Mr. Jansen joined the Management Board of the 
Company to accelerate Magnit’s digital transformation. Florian 
Jansen's responsibilities as Deputy CEO – Executive Director 
include such functions as managing the digital transformation 
office, project office, developing IT, technology, advanced 
analytics, and Big Data, as well as marketing, loyalty  
and CRM implementation, and omnichannel services. 

Comparing to the previous composition the Board 
 was joined by:
 — Maxim Shchegolev, Director for Chain Development,  

Real Estate and Maintenance

 — Florian Jansen, Deputy CEO – Executive Director
 — Anna Meleshina, Director for Corporate Relations & 

Sustainability.

PJSC Magnit has built robust 
systems of corporate governance 
and internal controls on its 
financial and economic activities. 

The Company’s highest decision-
making body is the General 
Meeting.

The Board of Directors is elected by 
shareholders at the General Meeting 
and is accountable to them. It provides 
strategic oversight and monitors the 
activities of the executive bodies: the CEO 
(Chairman of the Management Board), 
President and the Management Board. 

The executive bodies handle the 
day-to-day management of the Company 
and perform tasks assigned by the 
shareholders and the Board of Directors. 

There are four committees under the 
Board of Directors:
 — the Audit Committee
 — the HR and Remuneration Committee
 — the Strategy Committee
 — the Capital Markets Committee.

The Internal Audit Department analyses 
and evaluates the risk management 
and internal control systems, as well as 
corporate governance.

The Corporate Governance Department 
performs the functions of the Corporate 
Secretary and ensures effective 
day-to-day interaction with shareholders, 
coordination of the Company's actions 
to protect the rights and interests 
of shareholders, as well as provide 
support for the effective work of the 
Board of Directors.

General Meeting

Board of Directors

Audit  
Committee

HR and  
Remuneration 
Committee

Capital Markets 
Committee

Strategy  
Committee

Sole Executive Bodies:

Collective Executive Body:

CEO

President

Management 
Board

Corporate Governance Department

Internal Audit Department

Election, establishment 

Accountability

Administrative subordination. Department Director  
is appointed by the Board of Directors

1 

Is not a member of the Management Board of PJSC Magnit.

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20202020  Annual Report     
 
 
Regulations

Magnit maintains its corporate 
governance framework in line with the 
following regulations:

 — Russian laws
 — relevant United Kingdom laws
 — relevant European Union laws
 — Moscow Exchange listing rules
 — London Stock Exchange listing rules
 — Corporate Governance Code 

recommended by the Bank of Russia1.

Magnit is consistently improving the 
level of its compliance with the Corporate 
Governance Code and systematically 
benchmarks its compliance against other 
public companies.

For a detailed Report  
on complying with the principles 
and recommendations of the 
Corporate Governance Code 
see Appendix 1 (p. 167).

The Company’s activities are governed by its Articles of Association 
approved in a new edition by the extraordinary General Meeting  
of Shareholders of PJSC Magnit held on 24 December 2020  
and internal regulations2, including:

Document

Regulations on the Committees of the Board of Directors

Code of PJSC Magnit On Terms and Conditions of Transactions 
with Financial Instruments

Regulations on the Board of Directors

Effective date

17.07.2019

25.06.2019

05.12.2018 
(with amendments 
as of 30.05.2019)

Regulations on the Sole Executive Bodies (President and CEO)

30.05.2019

Regulations on the Collective Executive Body (Management 
Board)

Code of Business Ethics

Regulations on Internal Audit

Regulations on the General Shareholders Meeting

List of Insider Information

Regulations on the Corporate Governance Department

Regulations on the Dividend Policy

Internal Control and Risk Management Policy

Anti-Bribery and Corruption Policy

Regulations on the Information Policy

Anti-alcohol and Anti-drug Policy

Safe Use of Vehicles Policy

Fire Safety Policy

Occupational Safety Policy

Environmental protection and occupational health and safety 
policy

25.12.2020

21.03.2019

31.10.2018

21.06.2018

26.02.2018

27.05.2016

27.05.2016

12.12.2019

25.02.2014

06.09.2012

01.01.2020

01.01.2020

01.01.2020

01.01.2020

01.01.2020

Strategic Report  

Corporate Governance

Appendices

Compliance with the principles and recommendations of the Corporate Governance Code3

Corporate governance principles

Number of principles 
recommended by the 
Code

2017

2018

2019

2020

Shareholder rights and equal 
conditions for shareholders to exercise 
their rights

Board of Directors

Corporate Secretary

Remuneration system for members 
of the Board of Directors and senior 
Company executives

Risk Management and Internal Control 
System

Corporate disclosure

Significant corporate actions

TOTAL GRADE

13

36

2

10

6

7

5

79

–

Complied with

Partially complied with

Not complied with

9

31

2

7

6

4

3

2

3

0

2

0

3

2

62

12

2

2

0

1

0

0

0

5

9

33

2

7

6

4

3

2

1

0

3

0

3

2

64

11

2

2

0

0

0

0

0

4

8

33

2

8

6

4

3

2

1

0

2

0

3

2

64

10

3

2

0

0

0

0

0

5

8

33

2

8

6

4

3

2

1

0

2

0

3

2

64

10

3

2

0

0

0

0

0

5

78%

81%

81%

81%

1  For Report on complying with the principles and recommendations of the Corporate Governance Code see Appendix 1 (p. 167).
2  For more details, see the website of the Company https://www.magnit.com/en/corporate-governance/corporate-documents/.

3  Statistics provided are based on a report on compliance with the principles and recommendations of the CGC, prepared on the basis of Recommendation Letter  

     No. IN-06-52/8 from the Bank of Russia, dated 17 February 2016.

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Strategic Report  

Corporate Governance

Appendices

Corporate Governance
Framework Development

General Meeting 
of Shareholders

PJSC Magnit continues to steadily 
develop its corporate governance 
system accordingly with the best 
practices. By improving its 
corporate governance system 
PJSC Magnit aims to reassure 
its shareholders and investors 
that the Company scrupulously 
implements its strategy 
and management decisions.

 — The Annual General Meeting 
of Shareholders in June 2020 
made adjustments to the Articles 
of Association to update it in relation 
to the amended legislation on joint 
stock companies and securities 
market. An extraordinary general 
meeting of shareholders made 
a decision to approve the Articles 
of Association in a new edition, taking 
into account all previously adopted 
amendments

In 2021, the Company plans to:

 — continue to work on bringing 

the Company's Information Policy 
in line with the recommendations 
of the Corporate Governance Code 
(CGC) of the Russian Federation

 — continue to increase the number 

of implemented recommendations 
of the CGC

In 2020, the Company further improved 
its corporate governance system. 
The main changes and innovations are 
listed below.

 — Development of information policy 
and interaction with investors 
and shareholders continued

 — consider the possibility and take 

the necessary measures to implement 
the recommendations of the UK CGC.

 — An independent consultant was hired 
to conduct an external assessment 
of the work of the Board of Directors

 — A new website https://www.magnit.

com/en/ with a user-friendly interface 
and navigation was launched

 — The Sustainable Development 

Strategy was adopted, which outlined 
the goals of sustainable development, 
as well as a number of other 
provisions in the field of sustainable 
development

 — The composition of the Management 
Board and the Board of Directors has 
been strengthened

 — The first Magnit Sustainability Report 

was released

 — Sustainability Steering Committee 
headed by the President and CEO 
of PJSC Magnit has been established. 
It prepares recommendations 
on strategic improvements the long-
term sustainability of the business. 
The committee's recommendations 
serve as the basis for updating 
the Sustainable Development 
Strategy

 — Procedures have been standardised 
in relation to identifying transactions 
carried out by companies of the 
Magnit Group, which require consent 
to their execution in accordance with 
the requirements of the law and / or 
the constituent documents of such 
companies

 — The practice of liability insurance 

of members of the Board of Directors 
was continued

 — A number of policies developed earlier 

have been approved.

For more information about 
policies, please see Regulations,  
on page 130.

General Meeting resolutions

GM1 

Quorum, %

Key resolutions

AGM,  
04 June 2020

75.03

EGM,  
24 December 
2020

69.47

 — Approval of annual report and annual financial 

report for year 2019

 — Approval of the distribution of profit (including the 
payment (declaration) of dividends) based on the 
2019 results

 — Payment of remuneration and compensation 

of expenses

 — Election of members of the Board of Directors
 — Amendments to the Articles of Association  

of PJSC Magnit.

 — Payment of dividends on PJSC Magnit shares 

following the results for the first 9 months of 2020

 —  Approval of the restated Articles of Association 

of PJSC Magnit

 — Approval of the restated Regulations on collegial 

executive body (Management Board) 
of PJSC Magnit.

The General Meeting is the 
highest decision-making body of 
the Company. Shareholders of 
PJSC Magnit may significantly 
affect the Company’s business 
by participating in the General 
Meeting of Shareholders.

The key capabilities of the General 
Meeting of Shareholders include:

 — the approval of internal documents 

regulating the activities of the 
Company's bodies

 — the election of the Board of Directors
 — the distribution of profits, including 

dividend payments

 — approval of major and related party 

transactions

 — the approval of the Annual Report 

and accounting statements.

The procedure for the General Meeting 
aims to ensure the observance of the 
shareholder rights and meets all the 
relevant laws and regulations of the 
Russian Federation and the applicable 
legislation of the United Kingdom of 
Great Britain and Northern Ireland and 
the European Union.

Shareholders of PJSC Magnit held 
two General Meetings in 2020: one 
annual General Meeting (AGM) and one 
extraordinary General Meeting (EGM).

1  https://www.magnit.com/en/shareholders-and-investors/shareholders-meeting/.

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20202020  Annual Report     
 
 
Board of Directors

Board of Directors  
Responsibilities

Composition of the Board  
of Directors

Performance evaluation  
of the Board of Directors

The Board of Directors of PJSC Magnit 
manages the activities of the Company, 
defines strategic goals and implements 
effective management practices and also 
elects the Management Board, CEO 
and President. The main objective 
of the Board of Directors is to increase 
the value of the business. When making 
decisions, the Board of Directors 
takes into account the interests of all 
shareholders and other stakeholders.

The Board of Directors includes nine 
members, of whom five are independent.

The current composition of the Board 
of Directors is based on the principle 
of diversity and inclusiveness and has 
all the necessary competencies for the 
effective management of the Company. 
Members of the Board of Directors 
all have impeccable professional 
and personal reputations.

Introduction and training  
of members of the Board  
of Directors 

When newly elected, members of the 
Magnit Board of Directors undergo 
an introduction programme, which 
includes:

 — meetings with members of the 
Management Board and the 
Company’s senior executives 
 — an introduction to the Company’s 

history, strategy, corporate 
governance system, risk management 
and internal control systems, 
the distribution of responsibilities 
between the Company’s executive 
bodies, and the work of the Board 
of Directors 

 — familiarisation with the Company's 

documents: the latest annual 
reports, the minutes of annual 
and extraordinary General Meetings 
of Shareholders, the minutes 
of meetings of the Board of Directors, 
and other relevant information about 
the Company’s activities.

The current Board of Directors 
is balanced in terms of the status 
of directors, their age, nationality, 
nomination by shareholders, and skillset. 
Its composition corresponds well with 
the specifics and scale of Magnit’s 
business operations and objectives.

The Board of Directors’ activities 
in 2020

In the reporting year, the Board 
of Directors held 14 meetings 
and considered 88 issues. The average 
attendance at meetings of the Board 
of Directors was 100%. The key issues 
related to changes in the corporate 
governance system, the convening 
and holding of the General Meeting 
of Shareholders, the approval of the 
004Р exchange-traded bonds 
programme and the securities 
prospectus and the implementation 
of the long-term incentive programme. 

The external assessment has shown a high level of efficiency, thoroughness, 
involvement, commitment and openness of the members of the Board  
of Directors and its committees. The balance of the composition of the 
Board of Directors in terms of independence, relevant experience and 
complementary skills, as well as the ability to make informed decisions  
for the benefit of the Company, was noted.

The Сompany adheres to the principle 
of constant improvement of the Board 
of Directors work. One of the key tools 
for implementing this principle is to 
regularly assess the activities of the 
Board of Directors.

The HR and Remuneration Committee 
of the Board of Directors conducts a 
performance evaluation of the Board 
of Directors on annual basis since 2016. 
In accordance with the recommendations 
of the Corporate Governance Code 
of the Bank of Russia and best foreign 
practices, the Company also conducts 
an independent assessment of the 
activities of the Board of Directors.

In 2020 it was decided to hire 
an independent independent consultant 
to conduct an external assessment of the 
work of the Board of Directors.

External assessment of the Board 
of Directors

As part of the external assessment, 
the following components of the 
activities of the Board of Directors were 
analyzed:

 — the structure, composition 
and independence of the  
Board of Directors and its committees

 — the organization of work of the  

Board of Directors and its committees

 — the effectiveness of the Board 
of Directors and its committees
 — the role and performance of the 

Board Chairman

 — the overall performance, involvement 
and contribution as well as skills 
and competencies of each director.

Strategic Report  

Corporate Governance

Appendices

An independent assessment of the 
activities of the Board of Directors 
included analysis of the internal 
documents, survey and individual 
interviews with the Board of Directors 
members. Also, interviews with the 
Company`s top management were 
conducted. The activities of the Board 
of Directors were also analyzed 
for compliance with the provisions of the 
following key methodological documents 
and standards, including the Corporate 
Governance Code of the Bank of Russia, 
the UK Corporate Governance Code 
and the OECD1 Principles of corporate 
governance.

According to the results of the 
assessment by an independent 
consultant, a high level of efficiency 
and thoroughness of the Board 
of Directors of the Company was noted, 
as well as very high level of involvement, 
commitment and openness of the Board 
of Directors and its committees.

The balance of the composition 
of the Board of Directors in terms 
of independence, the availability of the 
necessary competencies, experience 
and skills was separately noted. In terms 
of independence and representation 
of foreign directors, the Company is well 
ahead of most Russian large companies 
and is in line with international corporate 
governance standards. The current 
composition of the Board of Directors 
fully meets the needs of the Company 
and contributes to making informed 
decisions.

The degree of implementation of key 
functions of the Board of Directors was 
assessed by an independent consultant 
as high. The Board of Directors of the 
Company considers a wide range 
of issues and ensures effective strategic 
management of the Company.

In order to further improve the work 
processes of the Board of Directors 
of the Company, based on the internal 
assessment results, a list of key 
areas for development was formed. 
The identified areas for development will 
form the basis of the plan to improve 
the efficiency of the Board of Directors 
for 2021.

Internal assessment of the Board 
of Directors 

In 2020 the HR and Remuneration 
Committee of the Board of Directors 
conducted a performance evaluation 
of the current Board of Directors.

The Committee evaluated:
 — The work of the Board of Directors, 

including:
•  the suitability of the structure 

of the Board of Directors for the 
functions it performs

•  the qualitative composition of the 

Board of Directors

•  the internal dynamics (working 

process) of the Board of Directors,
•  the performance of the Company’s 

Secretary

•  the performance of the Board 

of Directors in executing its key 
responsibilities.

 — The performance of the Chairman 
of the Board of Directors, including:
•  the overall management of the 

Board of Directors

•  the development the Board 

of Directors as the governance 
body of the Company

•  the management of the meetings 

• 

of the Board of Directors
interacting with the Company’s 
Management Board

•  engaging with the Company’s 
shareholders and investors

•  their personal qualities
•  their management skills
•  their communication skills
•  their quality of execution in the 

role of the Chairman of the Board 
of Directors

•  their quality of execution in the 
role of a member of the Board 
of Directors

•  their professional skills.
 — The work of the Committees  

of the Board of Directors, including:
•  the suitability of the structure 

of the Committees to the functions 
they perform

•  the qualitative composition of the 

Committee

•  the internal dynamics (processes) 

of the Committee

•  the performance of the Committee 

in its main functions

•  holding of meetings of the 

Committee.

 — The conformity of independent 

members of the Board of Directors, 
to the independent director criteria 
as defined by the Regulations on the 
PJSC Magnit Board of Directors, 
the Corporate Governance Code, 
and the Listing Rules of PJSC Moscow 
Exchange.

Motivation system of the Board 
of Directors members was analysed. 

Results of the self-assessment confirmed 
that the performance of the Board 
of Directors is at a level corresponding 
to the specifics and scope of the 
Company, the needs of the Company 
and the interests of shareholders.

!  The Organisation for Economic Co-operation and Development is an intergovernmental economic organisation with 37 member countries describing themselves  

     as committed to democracy and the market economy, providing a platform to compare policy experiences, seek answers to common problems, identify good practices  

     and coordinate domestic and international policies of its members.

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20202020  Annual Report     
 
 
Committees
of the Board of Directors

In 2020, four Committees of the Board  
of Directors were in operation:
 — the Audit Committee 
 — the HR and Remuneration Committee 
 — the Strategy Committee
 — the Capital Markets Committee.

The Committees are formed from among 
the members of the Board of Directors, 
who are elected based on their relevant 
professional experience and knowledge. 
When electing members of the 
Committees (including the Chairmen 
of the Committees), the following aspects 
must be taken into consideration: 
the education and professional training 
of the candidates, their work experience 
within the Committee’s area of activity, 
their document handling skills, as 
well as other necessary proficiencies 
and experience. All Сommittees are 
chaired by Independent Non-Executive 
Directors.

The Regulations on the Committees 
of the Board of Directors of PJSC Magnit 
regulates the composition and activities 
of the Committees.

In 2020, committees held 15 in-person 
meetings. Attendance at meetings 
by committee members was 100%.

The work of the committees goes beyond 
formal meetings, due to the fact that 
the Company is at the stage of large-
scale transformation. The Committees 
constantly interact with management 
in order to increase the efficiency 
of cooperation between the executive 
bodies of the Company and the Board 
of Directors.

Committee members (as of 31.12.2020)

Name

Status

Audit 
Committee

Strategy 
Committee

HR and 
Remuneration 
Committee

Capital Markets 
Committee

Independent Non-Executive 
Director

Chairman

Independent Non-Executive 
Director

Independent Non-Executive 
Director

Independent Non-Executive 
Director

Independent Non-Executive 
Director

Gregor Mowat 

Walter Koch

Evgeny Kuznetsov

James Simmons

Charles Ryan

Participation in committees

Chairman

Chairman

Chairman

Strategic Report  

Corporate Governance

Appendices

Audit Committee 

Strategy Committee

Key results:

Key functions:
 — verification and monitoring of financial 

statements’ integrity

 — verification of the internal control 
and risk management systems

 — monitoring the effectiveness 

of internal audits

 — monitoring relations with the external 

auditor.

Key functions::
 — strategic and investment planning
 — identification of priority focus areas
 — endorsement and verification of the 

business plan and budget.

In 2020, the Strategy Committee 
of the Board of Directors held 3 formal 
meetings. All Committee members 
attended 100% of the meetings.

In 2020, Audit Committee held 4 formal 
meetings. All members of the Committee 
attended 100% of the meetings.

Key results:

In the reporting year, the HR 
and Remuneration Committee assessed 
the compliance of the members 
of the Board of Directors in terms 
of the availability of the necessary 
experience, knowledge, compliance with 
the independence criteria, as well as 
the assessment of candidates for the 
Management Board of the Company, 
examined issues related to short-
term and long-term remuneration 
programmes for management and key 
employees of the Company.

Key results:

In the reporting year, the Audit 
Committee reviewed the results 
of evaluating the effectiveness of the 
internal control and risk management 
system of PJSC Magnit and its 
subsidiaries and the results of the 
work of the structural unit conducting 
the internal audit for the reporting year 
(including reviewing and recommending 
to the Board of Directors for approval 
an action plan of such structural unit 
for 2021).

In the reporting year, the Strategy 
Committee reviewed the plan for opening 
stores and the budget for 2020, actively 
interacted with management team in the 
development of the Corporate Strategy 
of the Company for 2021-2025.

HR and Remuneration Committee

Key functions:
 — development and monitoring of the 
remuneration policy (including long- 
and short-term incentives)
 — endorsement and monitoring 

of senior management appointments 
(CEO-1/CEO-2 levels)

 — development of the talent 
management strategy

 — annual evaluation of the Board 
of Directors and management 
performance.

In 2020, HR and Remuneration 
Committee held 5 formal meetings. 
All members of the Committee attended 
100% of the meetings. 

Capital Markets Committee 

Key functions:
 — development and strengthening 
of corporate governance systems

 — preparation, development 

and introduction of IR strategies
 — evaluation of the dividend policy 

and recommendations for the Board 
of Directors.

In 2020, Capital Markets Committee 
held 3 formal meetings. All members 
of the Committee attended 100% of the 
meetings.

Key results:

In the reporting year, the Capital Markets 
Committee reviewed issues related 
to corporate governance practices, 
including external assessment of the 
activities of the Board of Directors, 
compliance with the UK Corporate 
Governance Code; addressed issues 
on communication strategies and ESG 
initiatives.

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Corporate secretary

Executive Bodies

Strategic Report  

Corporate Governance

Appendices

The Corporate Secretary 
function and responsibilities 
are performed by the Corporate 
Governance Department.

The main objective of the Department 
is to maintain effective communication 
with the shareholders, coordinate 
the Сompany’s actions to protect rights 
and interests of the shareholders 
and ensure the effective operation 
of the Board of Directors as well as 
the complience by the Company of the 
current legislation that guarantees 
the implementation of the rights 
and legitimate interests of shareholders. 

This approach is consistent with 
the recommendations of the Russian 
Corporate Governance Code and the 
Moscow Exchange Listing Rules.

The Department is headed by the 
Corporate Governance Director, 
who  is an officer of the Company.

The main functions of the Corporate 
Governance Department are:

 — to participate in improving 

the Сompany’s corporate governance 
system and practices

 — to participate in preparing for, 

and conducting, General Meetings 
of Shareholders

 — to support the work of the Board 
of Directors and its committees
 — to participate in implementing 

the Сompany’s disclosure policy 
and ensure safekeeping of the 
Company’s documents

 — to ensure interaction between 

the Company and its shareholders 
and participate in preventing 
corporate conflicts

Ekaterina Kister
Corporate Governance Director

Born: 18 April 1978

Education :
2000 – Kuban State University (Faculty of Law).

Experience
Joined PJSC Magnit in 2016, from JSC Tander where she worked  
for 11 years.

Participatory interest in the Company’s charter capital  
(percentage of the Company’s ordinary shares): 0.000981% .

 — to ensure interaction between 
the Company and regulatory 
authorities, organisers of trading 
activity, the registrar and other 
professional participants of the 
securities market within the remit 
of the Corporate Governance 
Department

 — to immediately inform the Board 

of Directors of any breaches of laws 
and the Company’s by-laws, where 
ensuring compliance with such laws 
and by-laws is the responsibility of the 
Corporate Governance Department

 — to ensure that the procedures 
established by laws and the 
Company’s by-laws to protect 
the shareholders’ rights and legitimate 
interests are put into practice 
and oversee their implementation. 
On 27 May 2016 (minutes 
of 30.05.2016), PJSC Magnit’s Board 
of Directors approved a resolution 
related to internal rules governing its 
Corporate Governance Department 
and appointed Ekaterina Kister to the 
position of Corporate Governance 
Director.

Management Board

Sole Executive Bodies: President and CEO

The current activities of the Company are managed by two sole 
executive bodies of the Сompany: the President and the CEO, 
acting independently of each other.

If only the President or only the CEO remains in the Company, 
then all the functions of the sole executive bodies are 
transferred to him.

There is a high degree of overlap between the roles of President 
and CEO. The President is responsible for the development 
and implementation of the Company’s strategy.

Sole executive bodies are elected separately by the Board 
of Directors for a three-year term and can be elected 
an unlimited number of times.

On 31 May 2019, the Board of Directors appointed Jan Dunning 
as the President of the Company, and on 26 June 2019 also as 
the CEO.

For biography of Jan Dunning, see 
Composition of the Management Board on p. 122.

The Management Board is the collective executive body 
of PJSC Magnit, which, along with sole executive bodies, 
manages its day-to-day activities. The Management Board 
reports to the General Meeting of Shareholders and the Board 
of Directors. 

The Management Board acts in accordance with the Russian 
legislation, the Articles of Association, and the Management 
Board Regulations.

The Management Board is headed by the Chairman of the 
Management Board, who is also the CEO of the Company.

The President of the Сompany is a member of the Management 
Board by virtue of his position and, in case of absence of the 
Chief Executive Officer, shall hold the position of Chairman 
of the Management Board.

The Board of Directors determines and annually reviews 
the composition of the Management Board. Board members 
can be elected an unlimited number of times.

As of the end of 2020, the Management Board comprised 
of 9 people.

Further details regarding the powers of the Management 
Board can be found in the Company’s Articles of Association 
and Management Board Regulations.

For biographies of Board members, see 
Composition of the Management Board on p. 122.

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20202020  Annual Report    Internal control 
and risk management system

The internal control and risk 
management system of Magnit 
is responsible for:
 — ensuring the efficiency 

and productivity of the Company’s 
activities and the safeguarding of its 
assets 

 — complying with the requirements of all 
applicable legislation and in-house 
policies and procedures, including 
when engaging in business operations 
and maintaining accounting records

 — ensuring the reliability and timeliness 

of financial and other reporting.

The key regulating document is the 
Regulations on internal control 
and risk management, updated in 2019 
(decision of the Board of Directors 
as of 12 December 2019, minutes 
of 13.12.2019). 

The internal control and risk 
management system consists of three 
levels, each playing its part in the process 
of elaborating, approving and applying 
corresponding measures and evaluating 
the system.

Structure of the Company’s internal control bodies:

Audit Committee  
of the Board  
of Directors

 — approving the strategic framework for the 

establishment and operation of the internal 

control and risk management system

Board  
of Directors

 — integration of the internal control and risk 

management system into the Company’s 

organisational processes

 — Identifying perceptions of the internal 

control and risk management system among 

employees.

CEO,  
President  
and executive  
bodies

 — organisation of the operation 

and continuous monitoring of the 

effectiveness of the internal control 

and risk management system.

Internal Audit 
Department

Heads of units, 
employees

 — implementation of control procedures 

and risk management measures, 

monitoring of their effectiveness.

Strategic
level

Operational 
level

Control
level

administrative subordination

functional subordination

Strategic Report  

Corporate Governance

Appendices

The internal control system is based 
on the principles of the COSO concept 
recommended by the Corporate 
Governance Code. According to the 
COSO1 model, the Company creates 
a controlled environment including 
the risk assessment system, implements 
control procedures and assesses their 
efficiency and monitors changes in the 
organisational structure and business 
processes.

The communication between 
the participants in the internal control 
and risk management system, as well as 
the decision making in corresponding 
areas, is implemented via the Company’s 
information systems. The relevant 
information is defined, recorded 
and transmitted in such form to enable 
employees to perform their functional 
duties. Meanwhile, the Company adheres 
to the principle of the separation 
of duties. 

The internal control and risk 
management system adapts to changes 
in the Company’s goals and internal 
and external factors, as well as business 
processes. The risk management process 
is carried out on an ongoing basis and is 
cyclical due to the continuous nature 
of risk management decision making.

For further detail on risk 
management and principal risks, 
see Risk management on p. 94.

Internal Audit Department

The Internal Audit Department 
is designed to support the Board 
of Directors and the executive bodies 
in enhancing management efficiency 
and improving financial and operational 
performance.
The main tasks of the Department 
include conducting systematic 
and consistent analyses, assessing 
risk management and internal control 
systems, as well as the corporate 
governance system. 
The Internal Audit Department 
is administratively subordinate to the 
CEO and functionally subordinate to the 
Board of Directors. 
The key document regulating the activity 
of the Internal Audit Department 
is the Regulations on Internal Audit 
at PJSC Magnit where the main 
responsibilities of the department are 
defined as:
 — supporting the Company’s 

business units and employees, 
management, the Audit Committee 
of the Board of Directors and the 
Board of Directors by conducting 
audits, analyses and evaluations, 
providing consultations and drafting 
recommendations to improve 
the Company’s internal control 
and risk management system and its 
business processes;

 — assistance in the timely identification 

and analysis of risks that 
affect the reliability of financial 
and management information, 
the safeguarding of assets, 
compliance with legislation 
and in-house policies and procedures, 
the execution of financial 
and business plans and the efficient 
use of resources.

Responsibilities of the Internal Audit 
Department include:
 — preparing the annual internal audit 
plan based on defined risk appetite 
and conducting corresponding 
internal audits 

 — tracking major changes within 

the Company in order to update 
the audit plan, identify risk areas 
and inform management 

 — preparing and conducting training 
on internal control to maintain 
the qualifications of department 
employees

 — providing support for the 

development of the internal control 
and risk management system 
 — providing a monitoring system 

to implement the recommendations 
of the Internal Audit Department 
and monitor their execution 

 — assisting in the selection of external 
auditors and consultants as well as 
preparing and presenting the results 
for review by the Company’s 
management and Audit Committee

 — interacting with external auditors 

and consultants on matters 
concerning internal audit, 
the provision of audit-related 
services, and consulting services

 — preparing monthly, quarterly 
and annual reports on the 
results of the Department’s work 
and regularly submitting them 
to the Company’s management, 
Board of Directors, and Audit 
Committee to discuss results 
and recommendations. Timely 
notifying the Audit Committee 
and Board of Directors about any 
disputes or difficulties that arise 
in the process of implementing 
the internal audit plan

1  The Committee of Sponsoring Organizations of the Treadway Commission COSO) is a voluntary private organization established in the United States and is dedicated 

      to providing thought leadership through the development of frameworks and guidance on enterprise risk management, internal control and fraud deterrence.

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Internal control  

and risk management system (continued)

 — preparing information for the 

Efficiency assessment

External audit

Company’s management, Audit 
Committee, or Board of Directors 
based on special requests (including 
unscheduled performance 
evaluations and recommendations 
on ways to improve individual 
components of the internal control 
and risk management system).

The Director of the Internal Audit 
Department regularly reports to the 
Chairman of the Audit Committee 
and takes part in meetings of the Audit 
Committee. At the Committee meetings, 
results of internal audits are presented 
and the efficiency of internal audits 
is discussed. 

In 2020, 19 internal audits were 
conducted, resulted in 142 measures. 
Of these, 25 measures were executed 
in 2020, the rest will be implemented 
from the beginning of 2021.

In 2020, training sessions were 
organized for employees of the 
Internal Audit Department to improve 
their qualifications up to the modern 
requirements in internal audit. In 2021, 
it is planned to expand the employee 
training programme through 
the opportunity to study online.

In 2020, an efficiency assessment of the 
internal audit and risk management 
system of PJSC Magnit and its affiliates 
was conducted by the Internal Audit 
Department. 

The assessment was completed through 
an analysis of all aspects of internal 
control and risk management processes: 
the internal (control) environment, 
objective setting, event identification, 
risk assessment, risk response, means 
of control, information, communications, 
and monitoring. 

The assessment highlighted 
the parameters of internal control 
and risk management process 
and identified the current state of the 
parameters, describing the effectiveness 
of organisation and functioning of the 
internal control and risk management 
system.

According to the assessment, the current 
level of organisation and functioning 
of the internal control and risk 
management system was deemed 
well-established and in line with 
the Company’s needs.

To verify and confirm the reliability of its 
annual financial statements, each year 
the Company hires a professional audit 
organisation that has no connection 
to the Company or its shareholders 
through ownership interests, chosen 
from among the major international 
audit companies. 

The Company’s auditor is approved 
by the General Meeting of Shareholders 
based on a proposal from the Board 
of Directors. The Audit Committee 
conducts a preliminary assessment 
of the audit firm candidates.

IFRS Auditor

Ernst & Young Limited Liability 
Company (TIN 7709383532), legal 
address: Russian Federation, Moscow, 
77 Sadovnicheskaya Embankment, 
building 1, a member of Self-regulatory 
Organization of Auditors Association 
“the Commonwealth” (AAC SRO) 
( Ernst & young LLC is included 
in the control copy of the register 
of auditors and audit organizations 
with the registration number ORNZ 
12006020327) and one of the global 
leaders in the provision of professional 
services, was approved at the AGM 
held on 4 June 2020 as the auditor 
of the Company’s consolidated financial 
statements prepared in accordance 
with International Financial Reporting 
Standards. 

Strategic Report  

Corporate Governance

Appendices

Based on the results of the PJSC Magnit 
audit, the auditor expressed an opinion 
on the true and fair reflection of the 
Company’s financial position in the 
accounting (financial) statements  
in all its material aspects.

The auditor’s remuneration paid by the 
Group in the reported period amounted 
to RUB 7.7 mln (excluding VAT), including 
the payments directly from PJSC Magnit 
in the amount of RUB 301.6 thousand 
(excluding VAT). 

AF Faber Lex LLC did not provide 
non-audit services to the Group during 
the reporting year.

RAS Audit 

The audit firm Faber Lex Limited Liability 
Company (TIN 7709383532), location: 
Krasnodar, 144/2 Krasnykh Partizan 
Street, was approved at the AGM held 
on 4 June 2020 as the auditor of the 
Company’s accounting (financial) 
statements for 2020 prepared 
in accordance with Russian Accounting 
Standards.

AF Faber Lex LLC is a member of the 
Self-Regulatory Organisation of Auditors 
Association SODRUZHESTVO (SRO 
AAS) №441 dated 20 March 2020 with 
the main registration number entry 
(ORNZ) 12006114232.

In order to select an auditor for the audit 
of the accounting (financial) statements 
of the Issuer prepared in accordance 
with Russian accounting and reporting 
standards, we requested for proposals 
in 2019.

Eight audit companies participated in the 
request: Deloitte, PWC, KPMG, E&Y, 
Faber Lex LLC, Gorislavtsev, FinExpertiza, 
Intercom.

Based on the evaluation of the proposals, 
it was recommended to approve Faber 
Lex LLC as the auditor of the Issuer's 
accounting (financial) statements 
prepared in accordance with Russian 
accounting and reporting standards.

Ernst & Young LLC is part of Ernst & 
Young Global Limited. Ernst & Young 
Global Limited has received international 
recognition and numerous awards for its 
high quality of services and unique 
corporate culture.

To select an auditor for the consolidated 
financial statements of the Issuer and its 
subsidiaries prepared in accordance 
with international financial reporting 
standards, we requested for proposals 
in 2019. Four audit firms of the Big Four 
participated in the request: Deloitte, PWC, 
KPMG, E&Y.

Based on the evaluation of the proposals, 
it was recommended to approve E&Y 
(Ernst & Young LLC) as the auditor of the 
consolidated statements of PJSC Magnit 
and its subsidiaries prepared 
in accordance with international financial 
reporting standards.

The auditor audited the 2020 consolidated 
financial statements of PJSC Magnit 
and its subsidiaries in accordance with 
IFRS in the reporting year.

Based on the results of the audit, 
the auditor expressed an opinion 
on the accuracy of the consolidated 
financial statements for 2020, prepared 
in accordance with IFRS.

The auditor’s remuneration paid by 
the Company in 2020 amounted 
to RUB 66.0 million (excluding VAT). 
In addition, in the reported year the 
auditor provided non-audit services 
to the Group, including: consulting 
on the development of a shared service 
center, consulting on the development 
of a Logistics development strategy and 
other services. The auditor's remuneration 
paid in 2020 for non-audit services was 
RUB 85.2 mln (excluding VAT).

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In 2020, 3,156 appeals were received 
through this communication channel, 
of which 10% (or 311) are targeted. 
Of these, 29% (or 89) contained 
information about significant violations. 
Each case is checked by the Department 
of Economic Security. Based on the 
audit results, management decisions 
are made while reporting on the 
results of inspections is provided to the 
management of the Company.

The work of the ethics and anti-
corruption hotline is regularly reviewed 
by the Audit Committee and the Board 
of Directors.

Confidential Hotline for Employees, 
Buyers, Contractors and Partners:
 — phone number: 8 (800) 600-04-77
 — email: ethics@magnit.ru 
 — the form for submitting appeals via 

the corporate website  
https://magnit.com/en/anti-corruption/.

Ethics
and Anti-corruption

 — The process of receiving 

and responding to complaints about 
violations in the Company has been 
expanded and adapted to the remote 
work mode.

During 2020, the topic of inadmissibility 
of violations in the field of combating 
corruption was actively covered 
in internal communications.

The high level of transparency 
of PJSC Magnit is recognised by external 
experts. Accordingly, to the latest 
available research by Transparency 
International3, the Company achieved 
the first place in transparency ranking 
of the largest Russian companies 
by revenue.

The Company has created a safe 
environment that allows internal 
and external parties to report any 
corruption or ethical violations, as well 
as to propose measures to improve 
control mechanisms. The Company has 
a hotline on ethics and anti-corruption. 
All messages, including anonymous, are 
considered. Information on utilising this 
hotline is located in the “Ethics and Anti-
Corruption” section on the Company's 
website4.

The Company guarantees that persons 
who provide information via the indicated 
communication channels shall be 
provided anonymity and protection 
against any form of pressure (including 
dismissal, prosecution or other types 
of discrimination).

PJSC Magnit adheres to the 
principle of zero tolerance 
of corruption.

The anti-corruption system 
regulates the management 
of regulatory and reputation 
risks, protects the Company 
from corruption, and develops 
corporate culture and corporate 
governance practices.

The Company has an Anti-Corruption 
Policy1, and Code of Conduct2. All 
Сompany employees are required 
to comply with ethical standards 
of conduct and corporate standards, 
including: 
 — to not give or extort bribes
 — maintain a positive reputation of the 

Company

 — avoid conflicts of interest.

The Company monitors compliance with 
anti-corruption procedures. All violations 
of employees are analysed, and result 
in disciplinary measures up to and 
including dismissal.

In 2020, corporate anti-corruption 
measures were updated to completely 
integrate into the remote work process 
of employees:
 — The procedure for the annual 

declaration by managers of all levels 
of information on the presence of a 
conflict of interest has been converted 
into electronic form

 — Training courses on anti-corruption 

and compliance with business ethics 
have been updated, a number of video 
materials have been introduced 
for employees who are training 
remotely. The quality of teaching 
is monitored

Strategic Report  

Corporate Governance

Appendices

Information
disclosure

PJSC Magnit believes that 
information transparency 
is the basis for interaction with 
stakeholders.

The Company has adopted 
an Information Policy. The main principles 
of disclosure are regularity, efficiency, 
reliability and balance.

The Company’s information policy 
is implemented by executive bodies. 
The Capital Market Committee 
of the Board of Directors gives 
recommendations on improving 
disclosure. In 2020, the Company 
launched a renewed corporate website 
https://www.magnit.com/en/.

The following documents are published 
on the official website of the Company:
 — Articles of Association and internal 

documents

 — information on the structure of equity
 — information on governing bodies

 — information about the auditor 

and registrar

 — other required information.

The Company maintains an IR website 
with a regularly updated investor 
calendar, dividend history for the past 
five years, key performance indicators, 
contact details, and other useful 
information.

In addition, the Company discloses 
information via the Interfax disclosure 
server https://www.e-disclosure.ru/portal/
company.aspx?id=7671.

PJSC Magnit regularly holds 
presentations and meetings between 
members of the executive bodies 
and other key managers of the 
Company and investors and analysts. 
The traditional practice of visiting stores, 
enterprises and agricultural complexes 
in 2020 was suspended due to the safety 
reasons during the COVID-19 pandemic. 

Magnit prepared virtual tours across all 
its store formats and organized virtual 
events for the investment community 
where Company’s COO Ruslan Ismailov 
and members of IR team discussed 
recent developments. The number 
of virtual events has been significantly 
expanded.

Representatives of the Company 
participated in numerous investor 
conferences held virtually due to travel 
restrictions and held conference 
and video calls with analysts 
and investors. 

Another important disclosure 
channel is the annual report. In 2020 
the Company significantly increased 
the level of disclosure in the Annual 
Report and released first Sustainability 
Report in accordance with GRI Standards.

Types of messages disclosed in 2020

Type of disclosure

Related to the bond issue / circulation

On agendas and resolutions by the issuer’s governance bodies

On reporting disclosures of various types (quarterly reports, lists of affiliated persons, annual reports, consolidated financial 
statements, annual accounting statements)

Disposal of the issuer's own shares by its subordinate organisation

On the change in the share of members of management bodies and other persons in the issuer's authorized capital

On yields accrued and paid on issue-grade securities

Performance

Other

TOTAL

Quantity

33

36

16

4

26

20

7

30

172

1  Approved by the Board of Directors 25.02.2014 (notes of 25.02.2014), http://ir.magnit.com/en/information-disclosure/charter-and-internal-documents/.
2  Approved by the Board of Directors 21.03.2019 (notes of 24.03.2019), http://ir.magnit.com/en/information-disclosure/charter-and-internal-documents/.
3  transparency.org.ru/special/trac2018russia/docs/report-ru.pdf.
4  https://www.magnit.com/en/anti-corruption/.

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Strategic Report  

Corporate Governance

Appendices

Remuneration
Report

Director’s Remuneration

In 2020, the directors’ remuneration 
policy was regulated by the Regulations 
on the Board of Directors of 
PJSC Magnit1.

According to these Regulations, Directors 
are entitled to the following types of 
remuneration for the membership in the 
Board of Directors within the reported 
period:
 — base remuneration
 — additional remuneration.

The structure of the annual remuneration of members  
of the Board of Directors

Position

Basic

Additional

Compensation of expenses related to

Chairman of the 
Board of Directors

150,000 
Euro

200,000 
Euro

Chairman of the 
Audit Committee

150,000 
Euro

Chairman of 
the Strategy 
Committee

150,000 
Euro

100,000 
Euro

Chairman of the 
Capital Markets 
Committee

150,000 
Euro

Chairman of the HR 
and Remuneration 
Committee

150,000 
Euro

75,000 
Euro

 — travel to and from the venue 
of the meeting of the Board 
of Directors, as well as being 
at the venue of the meeting
 — participation in the meeting 
of the Board of Directors 
by telephone, use 
of a teleconference system, 
sending a written opinion, 
absentee voting

 — execution of the functions 
of a member of the Board 
of Directors

 — recruitment of consultants 
and experts and obtaining 
opinions on the activities of the 
Board of Directors.

Up to EUR 50,0002 per year

Remuneration paid to members of the Board of Directors  
in 2020, %

0.2

30.1

69.7

Remuneration Basic 

RUB 116.8 mln

Additional

RUB 50.4 mln

Compensation of expenses

RUB 0.4 mln
Total3:
RUB 167.6 mln

Remuneration of the sole 
executive bodies (CEO and 
President)

In 2020, the policy of remuneration and 
compensation of expenses of the CEO 
and the President was regulated by the 
Regulations on Sole Executive Bodies 
(the President and the Chief Executive 
Officer)4.

In accordance with these Regulations, 
the amount of remuneration of the 
CEO and the President is set in their 
employment contracts.

In accordance with employment contract, 
Jan Dunning received signing bonus and 
the fixed rights for 164,710 of ordinary 
shares to be transferred to him within 
the period of three years, subject 
to continued work in the Company. 
Share-based payment is deferred. 
The first transfer of 82,355 shares 
happened on 21 May 2019. The second 
transfer of 41,177 shares happened 
23 March 2020. The third and last 
transfer of 41,178 shares happened 
8 February 2021.

Remuneration of members  
of the Management Board 

In 2020, the policy of remuneration 
and compensation of expenses 
to members of the Management Board 
was regulated by two regulations:
 — Regulations on the collective executive 
body (Management Board), approved 
by the AGM on 30 May 2019 (minutes 
of 31 May 2019)

 — Regulations on the collective executive 
body (Management Board), approved 
by the EGM on 24 December 2020 
(minutes of 25 December 2020).

The structure of the annual remuneration of the CEO  
and the President

Base salary

Bonus

LTI

Compensation of expenses

According to the 
terms of the 
employment 
contract

The motivation programme 
sets the targeted value 
of the bonus equal to the 
annual salary. The actual 
amount of the bonus 
depends on the fulfillment 
of the Corporate KPIs 
and bonus conditions 
approved by the Board 
of Directors for the 
reporting year.

The remuneration 
amount depends 
on the Group’s 
financial results, 
time worked during 
the programme, 
as well as 
the responsibility 
of the employee 
for achieving 
the result.

 — VHI policy for an employee 

and family members (partner 

and children)

 — accident insurance

 — business trips

 — communication

 — transport 

 — rental housing.

The structure of the annual remuneration of members  
of the Management Board

PJSC Magnit

JSC Tander

Base salary

Bonus

LTI

Compensation of expenses

According 
to the 
terms of the 
employment 
contract

The motivation programme 
sets the targeted value 
of the bonus equal to the 
annual salary. The actual 
amount of the bonus 
depends on the fulfillment 
of the Corporate KPIs 
and bonus conditions 
approved by the Board 
of Directors for the 
reporting year.

The remuneration 
amount depends 
on the Group’s 
financial results, 
time worked during 
the programme, 
as well as 
the responsibility 
of the employee 
for achieving 
the result.

 — VHI policy for an employee 

and family members 

(partner and children)

 — accident insurance

 — business trips

 — communication

 — transport 

 — rental housing.

Remuneration of members of the Management Board, total, RUB mln

All companies of the Group

PJSC Magnit

Remuneration

Base Salary

Bonus

317.3

276.6

Compensation of expences

12.4

Total5

606.3

12.4

22.8

–

35.2

Remuneration paid to members of the collective executive body  
in 2020: RUB 606.3 mln.

1  Regulations were approved at EGM on 5 December 2018 (minutes of 6 December 2018), with amendments approved at the AGM 30 May 2019  

      (minutes of 31 May 2019).
2  The issue of compensation for expenses more than EUR 50,000 is considered at the General Meeting of Shareholders.
3  Does not include remuneration for the performance of the functions of the sole executive body paid to a person that performed the function  

4  Regulations were approved at the AGM on 30.05.2019 (minutes of 31.05.2019).
5  Does not include remuneration for the performance of the functions of the sole executive body paid to a person that performed the function of the sole executive body 

      of the sole executive body in the specified period and at the same time was a member of the Board of Directors.

     in the specified period and at the same time was a member of the Management Board.

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Remuneration Report (continued)

Strategic Report  

Corporate Governance

Appendices

KPI

LTI

Programme structure

In addition to the short-term incentive 
scheme, the Group has a long-term 
remuneration programme. Programme 
objectives are:
 — LFL sales growth (%)
 — EBITDA (RUB bln)
 — Working capital (RUB bln).

In case of failure to meet at least one 
of the three triggers, the bonuses are 
not paid.

If the trigger indicators are met, 
the following corporate indicators  
are set for all members of the 
Management Board in the company:
 — growth in LFL sales (%) 
 — EBITDA (RUB bln).

For members of the Management Board 
who are responsible for key business 
functions, annual bonuses are entirely 
dependent on the achievement 
of corporate KPIs. Individual KPIs 
have also been set for a number 
of Management Board members, 
and corporate KPIs are applied as 
a multiplier to the individual portion 
of the bonus.

The Board of Directors approves the list 
of corporate and individual KPIs as well 
as their influence on bonus payments 
for CEO -1 level. 

In addition to the short-term incentive 
scheme, the Group has a long-term 
remuneration programme. Programme 
objectives are:
 — motivation of participants to increase 

the share price of the Company
 — motivation of participants for the 

cumulative growth of the consolidated 
EBITDA of the Group in the amount 
of at least 10% CAGR relative to 2018

 — retention of highly skilled employees
 — increasing the attractiveness of the 

Company for new employees.

The programme started in 2018 and will 
last 7 years. The first allocation of shares 
occurred in 2019 according to the results 
of 2018, the last allocation will occur 
in 2025 according to the results of 2022. 

In 2020, the Board of Directors changed 
the total number of programme 
participants.

In total, the programme will use no more 
than 3,510,638 shares of the Company.

An agreement is concluded with 
each programme participant, under 
the conditions of which the maximum 
number of shares that a participant can 
receive is indicated. 

Participants have right to receive shares 
of the option-based part if the market 
share price exceeds RUB 4,700 per share. 
Payments are made if the target EBITDA 
is reached and the terms of the contract 
are met.

The amount of payments to programme 
participants depends on the period 
worked during the execution 
of programme.

In 2020, the Company transferred 
73,597 shares to 23 employees as part 
of the long-term remuneration 
programme, including 27,242 shares 
transferred to 6 employees who left 
the Company in 2020.

Number of employees who received shares

including employees who left the Сompany

Shares transferred

including to employees who left the Сompany

2020 

 23

6 

73,597

27,242

Share-based part

Option-based part

Order

Shares are provided in annual tranches based on the 
results of the year, each representing 20% of the total 
shareholder part. Shares are delivered in three stages 
within the period of 7 years: 1/3 at the end of the first 
year + 1/3 the following year + 1/3 in two years.

Shares provided within the option-based part are 
based on the results of each year and takes place  
in three stages within the period of 7 years:
1/3 based on the results of the first year + 1/3 the 
following year + 1/3 in two years.

Conditions

–

Growth of the share price of the Company on the 
option price exercise date.

The Group’s consolidated EBITDA growth of 10% CAGR compared with the EBITDA for the year ended 
31.12.2018. The programme participant continues to work in the Group on the exercise date of the option.

LTI remuneration in 2020

Name

Management Board

Jan Dunning

Maria Dei

Elena Zhavoronkova

Other employees of the Company

Employees who left the Company in 2020

Position

Shares

Chairman of the Management Board, President, CEO

Supply Chain Director

Chief Legal Officer

23,404

1,648

1,648

19,655

27,242

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20202020  Annual Report     
 
 
Shareholder and investor
engagement

Authorised and issued share 
capital

As of 31 December 2020, the authorised 
capital of Public Joint-Stock Company 
Magnit amounted to RUB1,019,113.55 
and consisted of 101,911,355 ordinary 
with a par value of RUB0.01 each. 

In addition to its outstanding shares, 
the Company had the right to place 
98,938,645 ordinary registered shares 
with a par value of RUB0.01 each 
(declared shares).

As of 31 December 2020, 34 entities 
were registered in the share register, 
including 30 individuals, one nominal 
holder (National Settlement Depositary) 
and three other legal entities. 

As of 31 December 2020, PJSC Magnit 
does not hold any treasury shares. As 
of 31 December 2020, JSC Tander, owned 
by the Company owned 4,246,498 voting 
shares in PJSC Magnit, which amounts 
to 4.166855 % of the total number 
of ordinary registered shares, which 
were acquired in 2018-2019 in order 
to implement its LTI programme. 

As at the 31 December 2020, no other 
organisations controlled by the Company 
owned voting shares in PJSC Magnit. 

The Company has both an ordinary share 
listing on the Moscow Exchange (MOEX) 
and a GDR listing on the London Stock 
Exchange (LSE). In accordance with 
the listing rules of PJSC Moscow Exchange 
as of 31 December 2020, the share of the 
free-float in the Company’s shares was 
71,00%2.  As at the end of 2020, Magnit’s 
market capitalisation was RUB 578.3 bln3 
on MOEX and USD8,584.4 mln4  
on the LSE.

Structure of share capital as at the end of 20205

Title

Legal entities 

Including nominal holders

Individuals

Total

Number of registered 
entities 

Share of authorised 
capital, %

5

1

30

35

97.50

97.50

2.50

100

Significant changes in the share capital structure in 20206

Date of change

Title

Ownership type

Number of shares

Share  
of authorized  
capital, % 

Number  
of shares

Share  
of authorised  
capital, % 

19.08.2020

Dodge & Cox

Indirect

5,144,652

5.048 %

5,094,652

4.9991 %

Before the date of the change the share

After the date of the change the share

1  State registration number: 1-01-60525-P of 4.03.2004.
2  The share of the free-float is determined based on an analysis of the share capital ownership structure, and by deducting the number of shares  

      which are not in the free-float from the total number of the Issuer’s shares. 
3  Capitalisation in RUB is calculated using the following formula: number of shares outstanding * share price as at the end of 2020. 
4  Capitalisation in USD is calculated using the following formula: 5* number of shares outstanding * GDR price as at the end of 2020.
5  Shareholding structure is provided in accordance with the list of shareholders registered in the register of PJSC Magnit shareholders as of 31.12.2020.
6  Information is provided based on notifications received by PJSC Magnit from the indicated entities in accordance with the article 30 of the Federal Law  

    No. 39-FZ “On the securities market” as of 22.04.1996.

Strategic Report  

Corporate Governance

Appendices

Breakdown by geography  
of free-float, %

Authorised and issued share capital history

End 2019, %

6.83

8.7

9.7

20.3

18.0

29.7

End 2020, %

8.3

5.89

24.2

11.8

22.3

27.5

Russian Federation

United States of America and Canada

United Kingdom

European union

Asia

Rest of the World

Source: Shareholder Identification report

Date

24  
April  
2006

13  
February 
2008 

22  
April  
2008 

2 
September 
2009.

6  
October 
2011

15 
November 
2017

21  
August 
2018 

Changes

The Company completed the process of an initial public offering in the 
Russian Trading System (RTS) and on the Moscow Interbank Currency 
Exchange (MICEX).

PJSC Magnit announced a secondary share placement. 11,300,000 
shares were offered for additional issuance, including shares placed with 
pre-emptive rights for existing shareholders as well as previously placed 
shares owned by the selling shareholder. 

Global Depositary Receipts (GDR) commenced conditional trading 
on the London Stock Exchange (LSE). Later in April Magnit’s GDRs were 
included in the official list of the UK Listing Authority. 

PJSC Magnit announced another public offering of 11,154,918 ordinary 
shares. The offering price was USD 65 per ordinary share and USD 13 
per GDR.

The Board of Directors of PJSC Magnit decided to increase 
the authorised capital by issuing 10,813,516 additional shares.  
The public placement was completed on 15 December 2011.

The Board of Directors of PJSC Magnit decided to increase 
the authorised capital by issuing 7,350,000 additional shares.  
The public placement was completed on 15 January 2018.

The Board of Directors of PJSC Magnit approved the share buyback 
programme (taking into account the changes approved by the Board 
on the 4th of October, 2018). 

The programme was launched on 5 September 2018 and completed 
on 1 March 2019. Total number of shares bought out under buyback 
programme was 5,897,776, including:
 — 3,510,638 shares were allotted to LTI programme
 — Since the start of the LTI programme 178,855 shares were 

distributed to participants.

28 
November 
2018

JSC Tander concluded an agreement with Serengate Advisors Limited 
under which the latter received 1,513,601 shares, which amounted 
to 1.485213% of the total number of shares of PJSC Magnit, as payment 
for the transaction related to the acquisition of SIA Group.

150

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Strategic Report  

Corporate Governance

Appendices

Listing of shares  
on the Moscow 
Exchange

The Company’s shares have 
been traded on the Moscow 
Exchange (MGNT) since 24 
April 2006 (ticker MGNT) 
and are included in the first 
quotation list. 

Magnit shares are included 
in the following indices 
on Moscow Exchange: Stock 
Subindex, MOEX Index, 
MOEX Index 10, Blue Chip 
Index, Broad Market Index, 
Consumer Sector Index / 
Consumer Sector Index, RTS 
Consumer Sector Index, RTS 
Index, and Broad Market 
RTS Index.

GDR listing

The Company’s global 
depositary receipts (GDR) 
have traded on the main 
market of the London Stock 
Exchange (MGNT) since 
22 April 2008. One share 
represents five depositary 
receipts. As of 31 December 
2019, 27.78% of the 
Company’s total shares 
were listed on the London 
Stock Exchange in the form 
of GDRs.

Share price and trading volume on the Moscow Exchange in Q1-Q4 2020

Indices

Period

Q1

Q2

Q3

Q4

Share price, RUB

Volume, RUB mln1

Min.

Max.

As at end of 
period

Period total

Daily 
average

Daily median

2,337.0

3,855.0

3,191.0

172,083.5

2,868.1

2,466.9

3,140.0

4,180.5

4,084.5

120,198.7

1,970.5

1,895.5

4,202.0

5,080.0

4,937.5

132,595.7

2,039.9

2,034.3

4,659.0

5,685.5

5,674.5

125,060.5

1,954.1

1,739.8

Market cap. 
of period, 
RUB bln

325.2

416.3

503.2

578.3

Magnit is included in a broad number 
of different indices. More information 
is provided by the following key ETFs; 
groups: 

Index name

VanEck

SPDR

Vanguard

MSCI

iShares

Site addresses of key groups of ETF funds

https://www.vaneck.com/

https://www.ssgafunds.com/

https://investor.vanguard.com/

https://www.msci.com/

https://www.ishares.com/

Columbia Threadneedle Investments

https://www.columbiathreadneedleus.com/

MOEX and RTS

https://www.moex.com/ru/index/IMOEX

GDR price and trading volume on LSE

Period

Q1

Q2

Q3

Q4

GDR price, USD2 

Volume, USD mln3

Min.

Max.

As at end of 
period

Period total

Daily 
average

Daily median

6.47

8.71

12.97

13.75

14.26

13.56

15.71

18.24

8.96

12.99

14.92

17.60

391.51

282.22

352.05

321.40

6.12

4.63

5.42

5.02

5.58

4.11

4.46

4.52

Market cap. 
of period, 
USD mln

4,373.06

6,335.87

7,277.23

8,584.40

GDR quotes on London Stock Exchange in 2020

17.0

16.0

15.0

14.0

13.0

12.0

11.0

10.0

20.0

18.0

1 6.0

14.0

12.0

10.0

8.0

6.0

4.0

2.0

0.0

Analyst coverage  
and consensus forecast

As of the 31 December 2020, 18 
investment banks produced equity 
research on Magnit compared to 16 
in 2019. New banks initiated coverage, 
namely Morgan Stanley and VTB Capital.

Bank

Analyst

Phone

E-mail

Alfa Bank

Evgeniy Kipnis

+7 495 795 37 13

ekipnis@alfabank.ru

Aton

Victor Dima

+7 495 213 03 44

victor.dima@aton.ru

Bank of America 
Merrill Lynch

BCS

Citi

Ilya Ogorodnikov

+7 495 662 60 73

ilya.ogorodnikov@bofa.com

Dmitry Skryabin

+7 495 213 15 09

dskryabin@bcsgm.com

Alastair Birkby

+44 20 7986 51 80 alastair.birkby@citi.com

Gazprombank

Marat Ibragimov

+7 495 980 41 87

marat.ibragimov@gazprombank.ru

Goldman Sachs

Yulia Gerasimova +7 495 645 40 13

maxim.nekrasov@gs.com

HSBC

Bulent Yurdagul

+90 212 376 46 12

bulentyurdagul@hsbc.com.tr

JP Morgan

Elena Jouronova

+7 495 967 38 88

elena.jouronova@jpmorgan.com

Morgan Stanley

Henrik Herbst

+44 20 76 77 1309

henrik.herbst@morganstanley.com

Raiffeisen

Egor Makeev

+7 495 221 98 51

egor.makeev@raiffeisen.ru

Renaissance Capital

Kirill Panarin

+7 499 956 42 16

kpanarin@rencap.com

Sberbank CIB

Mikhail 
Krasnoperov

+7 495 933 98 38

mikhail_krasnoperov@sberbank-cib.ru

SOVA Capital

Artur Galimov

+7 495 223 23 23

artur.galimov@sovacapital.com

UBS

Ulyana 
Lenvalskaya

+7 495 648 20 93

ulyana.lenvalskaya@ubs.com

VTB Capital

Maria Kolbina

+7 495 663 46 48

maria.kolbina@vtbcapital.com

Wood & Company

Lukasz Wachelko +48 22 222 15 60

lukasz.wachelko@wood.com

Jan-

20

Feb -

20

Mar -

20

Apr -

20

May-

20

Jun -

20

Jul -

20

Aug-

20

Sep-

20

Oct-

20

Nov-

20

Dec-

20

Trading volume, USD mln

GDR price, USD

Source: Thomson Reuters, Company analysis Indexes

1  Сalculations are based on daily trading volumes in currency, which are calculated as the daily trading volume in securities multiplied by the closing price.
2  Maximum and minimum are calculated based on quotes at the end of the trading session.
3  Сalculations are based on daily trading volumes in currency, which are calculated as the daily trading volume in securities multiplied by the closing price.

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Corporate Governance

Appendices

September 
2020

18 November 
2020

30 July 
2020

20 August 
2020

25 December 
2020

+66%

19 June 
2020

29 October 
2020

+8%

Shareholder and investor  

engagement (continued)

Share trading on the Moscow Exchange in 2020

6,000

5,000

4,000

10 January 
2020

6 February 
2020

6 March 
2020

3,000

15 January 
2020

29 April 
2020

16 March 
2020

2,000

1,000

0

9M 2019 

Dividend Record 

Holiday Sales 
Update1

Date 

4Q/12M 2019 

Global financial 

FY 2019 Audited 

1Q 2020 

2019 Dividend 

2Q/6M 2020 

1H 2020 Reviewed 

Global financial 

3Q/9M 2020 

Board of Directors 

Approval of the 

Trading Update 

markets 

Financial Results

Trading Update 

Record Date

Trading Update and 

Financial Results

markets correction 

Trading Update and 

recommendation 

9 months 2020 

and Financial 

correction due to 

Highlights

the first wave of  

COVID-19

and Financial 

Highlights

Financial Highlights

due to the second 

Financial Highlights 

to the EGM on the 

dividends payment 

wave of COVID-19

9 months of 2020 

by EGM

dividends payment

Trading volume, RUB bln

Ordinary share price, RUB

MOEX index quotes, RUB

Source: Thomson Reuters

1  Magnit defines “pre-New Year sales” as sales made across all the Chain’s formats from December 17 to December 31.

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Shareholder and investor  

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 Analyst recommendations and average target price local shares

80%

60%

40%

20%

0

Jan-

20

Mar -

20

May-

20

Jun -

20

Jul -

20

Nov-

20

Jan-21 

Analyst recommendations and average target price GDRs

80%

60%

40%

20%

0

Company collected 
recommendations and consensus 
on local shares for 2020, %

0

22

78

Company collected 
recommendations and consensus 
on GDRs for 2020, %

8

46

5,000

4,000

3,000

2,000

1,000

0

18

16

14

12

10

8

6

4

2

0

Jan-

20

Mar -

20

May-

20

Jun -

20

Jul -

20

Nov-

20

Jan-21

46

Buy

Hold

Sell

Average target price, USD

Source: Thomson Reuters, Company collected recommendations and consensus for 2020

Consensus for key financial indicators for 2020, RUB bln (IAS 17)

Consensus average

Reported

Sales and growth

Gross profit and margin

EBITDA and margin

Net Income and margin

1,553.5

13.5%

1,553.8

13.5%

366.2

23.6%

365.7

23.5%

109.7

7.1%

109.4

7.0%

37.1

2.4%

37.8

2.4%

Source: Company collected recommendations and consensus for 2020 based on open sources

Strategic Report  

Corporate Governance

Appendices

Consensus for key financial indicators for 2020, RUB bln (IFRS 16)

Consensus average

Reported

Sales and growth

Gross profit and margin

EBITDA and margin

Net Income and margin

1,553.5

13.5%

1,553.8

13.5%

366.2

23.6%

365.8

23.5%

179.9

11.6%

178.2

11.5%

29.7

1.9%

33.0

2.1%

Source: Company collected recommendations and consensus for 2020 based on open sources

Bonds

The Company uses bonded loans as 
a form of debt financing for its business, 
which are primarily raised by issuing 
exchange bonds.

In 2019, PJSC Magnit had five 
outstanding issues of exchange bonds 
(BO-003R-01, BO-003R-02, BO-003R-
03, BO-003R-04, BO-003R-05, 
BO-002R-01, BO-002R-02, BO-002R-
03) with a total nominal volume of RUB 
90 bln (the volume in circulation at the 
end of the reporting year was RUB 80 
bln, bond issue BO-003R-03 was repaid 
on 24.12.2020).

.

Within the framework of the 
XVIII Russian Bond Congress 
in St. Petersburg, the placement 
of bonds of the Magnit retail chain, 
series BO-002R-01 for RUB10 bln 
was recognised as the best public 
offering by a retailer.

Parameters of the BO-003R-01, BO-003R-02, BO-003R-03, BO-003R-04, BO-003R-05, BO-002R-01, 
BO-002R-02, BO-002R-03 series bonded loans of PJSC Magnit

Issue 
identification 
number and 
assignment 
date 

4B02-01-
60525-P-003P, 
1.02.2019

4B02-02-
60525-P-003P, 
21.02.2019

4B02-03-
60525-P-003P, 
25.06.2019

4B02-04-
60525-P-003P, 
29.10.2019

4B02-05-
60525-P-003P, 
23.12.2019

4B02-01-
60525-P-002P, 
04.03.2020

4B02-02-
60525-P-002P, 
27.04.2020

4B02-03-
60525-P-002P, 
19.05.2020

Volume of issue, 
RUB

10,000,000,000 
(ten bln) 

10,000,000,000 
(ten bln) 

10,000,000,000 
(ten bln) 

10,000,000,000 
(ten bln)

10,000,000,000 
(ten bln)

15,000,000,000 
(fifteen bln)

10,000,000,000 
(ten bln)

15,000,000,000 
(fifteen bln)

Number of 
securities

10,000,000 
(ten mln) 

10,000,000 
(ten mln) 

10,000,000 
(ten mln)

10,000,000 
(ten mln)

10,000,000 
(ten mln)

15,000,000 
(fifteen mln)

10,000,000 
(ten mln)

15,000,000 
(fifteen mln)

Nominal value 
of each security, 
RUB

1,000 (one 
thousand)

1,000 (one 
thousand)

1,000 (one 
thousand)

1,000 (one 
thousand)

1,000 (one 
thousand)

1,000 (one 
thousand)

1,000 (one 
thousand)

1,000 (one 
thousand)

Placement price

100% of 
nominal value

100% of 
nominal value

100% of 
nominal value

100% of 
nominal value

100% of 
nominal value

100% of 
nominal value

100% of 
nominal value

100% of 
nominal value

Placement date 05.02.2019

26.02.2019

27.06.2019

05.11.2019

26.12.2019

05.03.2020

29.04.2020

22.05.2020

156

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Parameters of the BO-003R-01, BO-003R-02, BO-003R-03, BO-003R-04, BO-003R-05, BO-002R-01, 
BO-002R-02, BO-002R-03 series bonded loans of PJSC Magnit (continued)

Issue 
identification 
number and 
assignment 
date 

4B02-01-
60525-P-003P, 
1.02.2019

4B02-02-
60525-P-003P, 
21.02.2019

4B02-03-
60525-P-003P, 
25.06.2019

4B02-04-
60525-P-003P, 
29.10.2019

4B02-05-
60525-P-003P, 
23.12.2019

4B02-01-
60525-P-002P, 
04.03.2020

4B02-02-
60525-P-002P, 
27.04.2020

4B02-03-
60525-P-002P, 
19.05.2020

Placement 
method

public 
placement

public 
placement

public 
placement

public 
placement

public 
placement

public 
placement

public 
placement

public 
placement

Maturity date

1092nd day 
from the 
placement date 

728th day from 
the placement 
date

546th day from 
the placement 
date 

910th day from 
the placement 
date

1092th day 
from the 
placement date

1092th day 
from the 
placement date

1092th day 
from the 
placement date

1092th day 
from the 
placement date

Number of 
coupons

6

4

3

5

6

6

6

6

ISIN code

RU000A1002U4

RU000A1004G9

RU000A100H02

RU000A100ZS3

RU000A1018X4

RU000A101HJ8

RU000A101MC3

RU000A101PJ1

Coupon rate

8.70%

8.50 %

7.85%

6.90%

6.60%

6.20%

6.70%

5.90%

Credit ratings

As of 31.12.2020

In 2020, leading rating agencies assigned 
credit ratings to the Company. S&P 
affirmed its rating of the Company 
and ACRA assigned a new rating.

Rating agency

Rating recipient

Rating

Forecast

Date of rating 
(issued / 
reaffirmed)

Standard&Poors

Issuer at international scale

BB

Stable

15.12.2020

Dividends

The core principles underpinning 
Magnit’s dividend policy are as follows:
 — Transparency: identifying 

ACRA

and disclosing information about 
the duties and responsibilities 
of the parties involved in carrying 
out the dividend policy, including 
the procedure and conditions 
for deciding on the payment 
and amount of dividends

 — Timeliness: establishing time limits 

for dividend payments

 — Justifiability: the decision on the 

payment and the amount of dividends 
may only be made if the Company 
achieves a positive financial result 
taking into account development 
plans and investment programmes

Issuer at national scale

AA (RU)

Stable

22.09.2020

Bonds BО-003R-03, 
BО-003R-02
National scale

BО-003R-04  

BО-003R-05  

BО-002R-01  

BО-002R-02  

BО-002R-03  

AA (RU)

AA (RU)

AA (RU)

AA (RU)

AA (RU)

AA (RU)

–

–

–

–

–

–

22.09.2020

22.09.2020

22.09.2020

22.09.2020

22.09.2020

22.09.2020

Regulations on the dividend policy of PJSC Magnit 
(new edition) of 27.05.2016: https://www.magnit.com/en/
shareholders-and-investors/dividends/.

Strategic Report  

Corporate Governance

Appendices

 — Fairness: equal rights for shareholders 

Report on announced and paid dividends for 2008-2020

in acquiring information about 
the decisions on payment, size 
and procedures for payment 
of dividends

 — Consistency: strict implementation 
of the procedures and principles 
of the dividend policy

 — Progression: continuous improvement 

of the dividend policy in line with 
the evolution of the Company’s 
strategic goals

 — Sustainability: commitment 

to ensuring a stable level of dividend 
payments.

A dividend payment in the amount 
of RUB 157.00 on the ordinary 
registered shares of PJSC Magnit 
in relation to the 2019 financial results 
was approved by the Annual General 
Meeting of Shareholders on 4 June 2020 
(minutes dated 5 June 2020). Earlier, 
on 24 December 2019, the Extraordinary 
General Meeting of Shareholders 
approved a decision to pay dividends 
based on the results of 9 months 2019 
in the amount of RUB 147.19 on the 
ordinary registered shares (minutes 
dated 25 December 2019). Thus, the total 
payment of dividends for 2019 amounted 
to RUB 31 bln or RUB 304.19 per ordinary 
share, which corresponds to the amount 
paid for 2018.

The Extraordinary General Meeting 
of Shareholders on 24 December 2020 
(minutes dated 25 December 2020) 
approved the payment of an interim 
dividend in the amount of RUB 245.31 
on the ordinary registered shares 
of PJSC Magnit which corresponds  
to the total payment of RUB 25 bln,  
based on the results of the first nine 
months of 2020.

Reported period

Total dividends 
announced, RUB bln

Total dividends paid, 
RUB

Dividend per share,  
RUB

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

9M 2020

0.1

1.3

0.6

2.1

7.7

12.8

34.3

29.4

26.3

24.7

31.0

31.0

25.0

0.1

1.3

0.6

2.1

7.7

12.8

34.3

29.4

26.3

24.7

31.0

31.0

25.0

1.46

14.82

6.57

22.93

81.35

135.21

362.94

310.47

278.13

251.01

304.16

304.19

245.31

Paid dividends for 2008-2020

0.1           1.3          0.6          2.1        7.7          12.8         34.3        29.4        26.3       24.7        31.0        31.0        25.0             

8.6%

3.7%

2.8%

2.5%

4.0%

4.3%

4.9%

0.7%

0.3%

0.8%

0.2%

1.7%

1.5%

2008     2009      2010    2011        2012      2013     2014       2015      2016       2017      2018     2019   9M 2020

Dividend yield, % at the end of period

Total dividends paid, RUB bln

158

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20202020  Annual Report     
Shareholder and investor  

engagement (continued)

Shareholders and investor 
engagement

Magnit pays due attention to the 
attractiveness of its investment 
proposition and constantly seeks 
to increase the level of openness 
and transparency of its activities. 
The Company is interested in attracting 
new and retaining existing investors 
and maintains a constant dialogue 
with the investment community, while 
treating all the investment categories 
with special attention. 

The Company uses various formats 
of interaction, including distributing 
press releases announcing operational 
and financial results; organising 
conference calls, face-to-face meetings; 
conducting road shows and site 
visits; and participating in investment 
conferences and other events.

4 conference calls and 6 publications 
regarding the financial and operational 
results were conducted by senior 
management in 2019. In 2020 
the IR-team has also participated in the 
number of virtual conferences, including 
with the retail investors.  

Magnit was the first in the industry 
to introduce a new way to showcase 
chain stores in a virtual format. Virtual 3D 
tours, accompanied by Ruslan Ismailov, 
Deputy CEO - Retail Chain Director, 
allowed investors from all over the world 
to appreciate the qualitative changes 
in convenience stores, superstores 
and drogeries1. 

The Company’s management held 
9 roadshows and together with 
the IR team participated in 120 different 
investors’ events covering 
218 institutional investors in 2020. 
Five conferences for individual investors 
were also held.

The list of the most frequently asked 
questions by investors and analysts 
is presented below:
 — LFL indicators and their dynamics
 — Sales density indicators
 — The impact of the pandemic on the 

consumer, industry, Company
 — Macro-economic environment, 
inflation and promo activity
 — CVP implementation including 

assortment, redesign programme, 
loyalty programme, organisational 
model, etc

 — Status of business transformation
 — Changes in strategy
 — Digital transformation, including ERP 
implementation and e-commerce 
initiatives

 — Innovations and efficiency gains
 — Magnit actions in online sales
 — Expansion plans and M&A 

opportunities

Strategic Report  

Corporate Governance

Appendices

Investor relations activities

114

Number of institutional 
investor events where 
Magnit participated 

218

Number  
of institutional  
investors covered 

5

Number of individual 
investor events

6

Number of ESG events

7

Financial  
and operational  
results releases 

4

Conference calls 

6

Number  
of virtual  
store tours 

9

Roadshows

Magnit has won a silver 
medal for the Best 
Corporate Website 
(International) category 
at the Corporate 
and Financial Awards 2020. 

 First

Albert Avetikov  
Chief Investor Relations 
Officer of Magnit, was 
ranked first in TOP Investor 
Relations Professionals 
by Association of Managers 
and Kommersant.

 — created a corporate video about 

the activities of the Company and its 
achievements

 — the practice of holding conferences 

with investors and analysts in a virtual 
mode was introduced

 — 5 conferences with individual 

investors were held

 — 6 ESG-dedicated events conducted
 — expanded content and improved 

structure of press releases, 
presentations and documents with 
reference information

 — the practice of maintaining an up-to-

date consensus forecast of key 
financial indicators based on analysts' 
forecasts has been introduced.

 — Sustainability of margins
 — Working capital improvements
 — Management KPIs and incentive 

schemes

 — Management team changes.

During the reporting year, the Company 
continued to improve its investor 
relations approach:
 — the Company launched a new 

corporate website for investors, 
expanded the content, improved 
the structure and systematized 
the information presented
 — due to pandemic restrictions, 

the Company found a way to conduct 
virtual stores visits with management 
presentations. In 2020, six virtual 
store tours for institutional investors 
and analysts were successfully 
completed, including tours 
to the convenience store, superstore 
and Magnit Cosmetic

1  Please, see https://www.magnit.com/en/about-company/store-formats/.

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Investor 
calendar 2020-2021

12-13 May 2020

23-24 June 2020

20 August 2020

Morgan Stanley Virtual 
EEMEA Conference 2020 

RenCap Virtual Moscow 
Conference 

1H 2020 Reviewed 
Financial Results 

Virtual

Virtual

Krasnodar

2020

6 February 2020

13 May 2020

30 June 2020

4Q / 12M 2019 Trading 
Update and Financial 
Highlights and Conference 
Call 

BAML Retail and 
Consumer Virtual Trip 

Virtual

Virtual Investor Group 
Meeting 'Retail with 
Purpose. Magnit 
Sustainability Strategy 

2-3 September 2020

Raiffeisen Virtual 
Emerging Europe Days 

Virtual

29 October 2020

18-19 November 2020

3Q / 9M 2020 Trading 
Update and Financial 
Highlights and Conference 
Call 

VTB Capital "Russia 
Calling" Conference 

Virtual

Krasnodar

2021

30 October 2020

1-3 December 2020

4 February 2021

Auerbach Grayson-
SOVA Capital Emerging 
and Frontier Markets 
Conference 

UBS Global Emerging 
Markets One-on-One 
Virtual Conference 

Virtual

4Q / 12M 2019 Trading 
Update and Financial 
Highlights and Conference 
Call 

Krasnodar

Virtual

Virtual

Krasnodar

16 March 2020

27 May 2020

8-9 July 2020

FY 2019 Audited Financial 
Results 

Aton Consumer Day 

Virtual

Krasnodar

J.P. Morgan Virtual 
CEEMEA & LATAM Asia 
Forum 

Virtual

3 September 2020

HSBC Investor Trip to 
Russia 

2-3 November 2020

2 December 2020

15 March 2021

Moscow Virtual Exchange 
Forum 

Wood`s EM Consumer 
Conference

FY 2019 Audited Financial 
Results 

Virtual

Virtual

Virtual

Krasnodar

21 April 2020

28 May 2020

14 July 2020

10-17 September 2020

9-10 November 2020

3 December 2020

29 April 2021

Wood`s EM Consumer 
Conference 

HSBC Virtual EEMEA Food 
Retail Conference 

UBS CEEMEA Virtual 
Retail Trip 

Citi's Virtual GEMS 
Conference 

GS 12th Annual CEEMEA 
1-1 Conference 

Gazprombank Russian 
Retail Day 

Virtual

Virtual

Virtual

Virtual

Virtual

Virtual

1Q 2020 Trading Update 
and Financial Highlights 
and Conference Call 

Krasnodar

29 April 2020

2-3 June 2020

30 July 2020

1Q 2020 Trading Update 
and Financial Highlights 
and Conference Call 

BAML Emerging Markets 
Debt & Equity Conference 
2020 

Krasnodar

Virtual

2Q / 6M 2020 Trading 
Update and Financial 
Highlights and Conference 
Call 

Krasnodar

13-14 October 2020

HSBC Virtual Global EM 
Forum 

11 November 2020

RenCap 25th EM&FM 
Conference 

Virtual

Virtual

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Magnit Reports 7.4% 
LFL Sales Growth
and 7.0% EBITDA margin (IAS 17)

in 2020

Appendices  
to the Annual 

Report 3

165
165

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164

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20202020  Annual Report Appendices
to the Annual Report

Appendix 1  

Report on Complying with the Principles and Recommendations  

of the Corporate Governance Code  

Appendix 2  

Major Transactions  

Appendix 3  

Related Party Transactions  

Appendix 4  

Financial Statements 

Appendix 5  

Management Statement of Responsibility   

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188

189

190

260

Strategic Report  

Corporate Governance

Appendices

Report
on complying with the principles  

and recommendations of the Corporate 

Governance Code

Compliance status

Full

Partial

None

The Board of Directors confirms that the data provided in this report contains complete and reliable information on PJSC Magnit’s 
(hereinafter referred to as the “Company”) compliance with the principles and recommendations of the Corporate Governance 
Code, recommended by the Bank of Russia (Letter No. 06-52 / 2463 dated 10 April 2014) for use by joint-stock companies whose 
securities are admitted to organized trading (hereinafter referred to as the “Code”), for 2020.

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The company shall ensure fair and equitable treatment of all shareholders in exercising their corporate governance rights.

1.1

1.1.1

The company ensures 
the most favourable 
conditions for its shareholders 
to participate in the general 
meeting, develop an informed 
position on agenda items 
of the general meeting, 
coordinate their actions, 
and voice their opinions 
on items considered.

1.1.2

The procedure for giving notice 
of, and providing relevant 
materials for, the general 
meeting enables shareholders 
to properly prepare 
for attending the general 
meeting.

1. The company’s internal document 
approved by the general meeting 
of shareholders governing the procedures 
to hold general meetings of shareholders 
is publicly available.  

2. The company provides accessible means 
of communication with the company, 
such as a hotline, e-mail, or online forum, 
to enable shareholders to express their 
opinion and send questions on the 
agenda in preparation for the general 
meeting. The company performed 
the above actions in advance of each 
general meeting held in the reporting 
period.

1. The notice of an upcoming general 
meeting of shareholders is posted 
(published) online at least 30 days prior 
to the date of the general meeting. 

2. The notice of an upcoming 
meeting indicates the location of the 
meeting and the documents required 
for admission.

3. Shareholders were given access to the 
information on who proposed the agenda 
items and who proposed nominees to the 
company’s board of directors and the 
revision committee.

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Report  

on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

1.1.3

In preparing for, and holding 
of, the general meeting, 
shareholders were able 
to receive clear and timely 
information on the meeting 
and related materials, put 
questions to the company’s 
executive bodies and the 
board of directors, and to 
communicate with each other.

1.1.4

There were no unjustified 
difficulties preventing 
shareholders from exercising 
their right to request that
a general meeting be 
convened, to propose 
nominees to the company’s 
governing bodies, and to make 
proposals for the agenda 
of the general meeting. 

1. In the reporting period, shareholders 
were given an opportunity to put 
questions to members of executive bodies 
and members of the board of directors 
in advance of, and during, the annual 
general meeting.

2. The position of the board of directors 
(including dissenting opinions entered 
in the minutes) on each item on the 
agenda of general meetings held in the 
reporting period was included in the 
materials for the general meeting 
of shareholders. 

3. The company gave duly authorised 
shareholders access to the list of persons 
entitled to participate in the general 
meeting, as from the date when such 
list was received by the company, for all 
general meetings held in the reporting 
period.

1. In the reporting period, shareholders 
had an opportunity to make proposals 
for the agenda of the annual general 
meeting for at least 60 days after the end 
of the respective calendar year. 

2. In the reporting period, the company did 
not reject any proposals for the agenda 
or nominees to the company’s governing 
bodies due to misprints or other 
insignificant flaws in the shareholder’s 
proposal. 

1.1.5

Each shareholder was able 
to freely exercise their voting 
right in the simplest and most 
convenient way. 

1. An internal document (internal policy) 
of the company contains provisions 
stipulating that every participant in the 
general meeting may, before the end 
of the respective meeting, request a copy 
of the ballot filled in by them and certified 
by the counting commission.

Criterion 1 is not complied with.
The annual general shareholders meeting for 2018 
considered the issue of increasing the deadline to submit 
proposals to the agenda of the annual general meeting 
(hereinafter referred to as the “Proposals”) to up to 60 
and 45 days in accordance with proposals from shareholders 
and the Board of Directors. The shareholders decided 
to increase this period to 45 days, considering it sufficient 
to make the Proposals.  

During the reporting period, there were no instances 
in which shareholders would not have had enough time 
to submit the Proposals within this period. 

At the same time, the Company is working 
to improve internal documents, taking into account 
the recommendations of the Code and development plans. 
It is planned that the alignment of internal documents 
in accordance with this recommendation of the Code will be 
completed during 2021.

The registrar JSC Novy Registrator performs the functions 
of the ballot committee for PJSC Magnit based on the 
agreement, the terms of which do not prevent any of the 
Company’s shareholders from requesting a copy of the 
completed ballot from the Registrar’s representatives before 
the termination of the meeting.  

The Company registrar and the Company in practice do 
not refuse such a request when holding general meetings 
of shareholders in the form of joint presence. 

The Company is working to improve internal documents, 
taking into account the recommendations of the Code 
and development plans. It is planned that the alignment 
of internal documents in accordance with this 
recommendation of the Code will be completed during 2021.

1.1.6

The procedure for holding 
a general meeting set by the 
company provides equal 
opportunities for all persons 
attending the meeting 
to voice their opinions and ask 
questions. 

1. During general meetings 
of shareholders held in the reporting 
period in the form of a meeting (joint 
presence of shareholders), sufficient 
time was allocated for reports on, 
and discussion of, the agenda items. 

2. Candidates to the company’s governing 
and control bodies were available 
to answer questions of shareholders 
at the meeting at which their nominations 
were put to vote. 

3. When passing resolutions on preparing 
and holding general meetings 
of shareholders, the board of directors 
considered using telecommunication 
means for remote access of shareholders 
to general meetings in the reporting 
period. 

Criterion 2 is only partially not complied with.
Criterion 3 is not complied with.  

Company's internal documents set out the possibility 
for candidates to the management and supervision bodies 
of the Company to participate at the meeting in person.
However, in the reporting year, due to the epidemiological 
situation and in accordance with Federal Law No. 50-FZ 
dated 18 March 2020, the general shareholder meetings 
were held in the form of absentee. 

The Board of Directors did not consider the issue 
of providing shareholders with remote access to take part 
in general meetings during the reporting period because 
the majority of Company shareholders (over 97%) are 
clients of nominal holders and participate in the meeting 
by sending electronic documents to the registrar containing 
their expression of will on the agenda items of the general 
meeting. 

The possibility and necessity of such a practice is planned 
to be considered before the annual general meeting 
of shareholders, which will be held for 2021.

1.2

1.2.1

1.2.2

Shareholders are given equal and fair opportunities to share profits of the company in the form of dividends.

The company has developed 
and put in place a transparent 
and clear mechanism 
to determine the dividend 
amount and payout procedure.

The company does not 
resolve to pay out dividends 
if such payout, while 
formally compliant with law, 
is economically unjustified 
and may lead to a false 
representation of the 
company’s performance. 

1. The company has drafted and disclosed 
a dividend policy approved by the board 
of directors. 

2. If the company’s dividend policy 
uses reporting figures to determine 
the dividend amount, then relevant 
provisions of the dividend policy take 
into account the consolidated financial 
statements.

1. The company’s dividend policy 
clearly identifies financial/ economic 
circumstances under which the company 
shall not pay out dividends.

1.2.3

The company does not allow 
for dividend rights of its 
existing shareholders to be 
impaired.

1. In the reporting period, the company 
did not take any actions that would lead 
to the impairment of the dividend rights 
of its existing shareholders.

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on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

1.2.4

The company makes 
every effort to prevent its 
shareholders profiting from 
the company through any 
means other than dividends 
and liquidation value.

1. To prevent its shareholders profiting 
from the company through any means 
other than dividends and liquidation 
value, the company’s internal documents 
provide for controls to timely identify 
and approve deals with affiliates 
(associates) of the company’s substantial 
shareholders (persons entitled to use 
votes attached to voting shares) where 
the law does not formally recognise such 
deals as interested party transactions.

The Company’s Articles of Association specifies a number 
of transactions that require consent (approval) from 
the Board of Directors (or the Company’s Management 
Board) in cases where the law does not provide for such 
requirement. A similar approach is used in the Company’s 
subsidiaries. 

This measure reduces possible additional risks associated 
with the failure to comply with this recommendation of the 
Code. 

At the annual general shareholders meetings held for 2018 
and 2019, at the proposal of the shareholders, the matter 
of amending the Articles of Association was considered 
in terms of establishing additional requirements for the 
approval of transactions of the Company or controlled 
entities with the affiliates of significant shareholders.

The shareholders twice did not support such amendments 
to the Company Articles of Association.

In the event that the relevant proposal is received from 
shareholders, the matter of establishing such control 
mechanisms in the internal documents of the Company will 
be reviewed again.

1.3

1.3.1

The corporate governance system and practices ensure equal conditions for all shareholders owning the same type (class) of shares, including 
minority and non-resident shareholders, and their equal treatment by the company.

The company has created 
conditions for fair treatment 
of each shareholder by the 
company’s governing 
and control bodies, including 
conditions that rule out abuse 
by major shareholders against 
minority shareholders.

1. In the reporting period, procedures 
for managing potential conflicts 
of interest among substantial 
shareholders were efficient, while 
the board of directors paid due attention 
to conflicts, if any, between shareholders.

1.3.2

The company does not take 
any actions that lead or may 
lead to artificial redistribution 
of corporate control.

1. No quasi-treasury shares were issued or 
used to vote in the reporting period.

The current legislation provides for the right of shareholders 
to participate in the management of a joint-stock company 
by participating in general shareholder meetings with 
the right to vote on all matters within its competence. 
The Company shareholders, including those controlled 
by the Company, are not restricted in the exercise of their 
rights established by securities. 

Moreover, the actual share of quasi-treasury shares 
is extremely small and is consistently decreasing. 
The participation of these shares in voting at general 
shareholders meetings does not result in the artificial 
redistribution of corporate control in the Company.
At the annual general meetings held for 2018 and 2019, 
at the suggestion of shareholders, the proposal of changing 
the Company’s Articles of Association in terms of the 
obligation of the Company to take measures aimed 
at limiting voting rights of shares owned by legal entities 
controlled by the Company was considered. 

On both occasions, the shareholders did not support such 
amendments to the Company Articles of Association.
The possibility and necessity of such a practice is planned 
to be considered before the annual general meeting 
of shareholders, which will be held at the end of 2021.

#

1.4

1.4

2.1

2.1.1

2.1.2

2.1.3

2.1.4

2.1.5

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

Shareholders are provided with reliable and efficient means of recording their rights to shares and are able to freely dispose of their shares 
without any hindrance.

Shareholders are provided 
with reliable and efficient 
means of recording their rights 
to shares and are able to freely 
dispose of their shares without 
any hindrance.

1. The company’s registrar maintains 
the share register in an efficient 
and reliable way that meets the needs 
of the company and its shareholders. 

The board of directors provides strategic management of the company, determines key principles of, and approaches to, setting up a corporate 
risk management and internal control system, oversees the activities of the company’s executive bodies, and performs other key functions.

The board of directors 
is responsible for appointing 
and dismissing executive 
bodies, including due 
to improper performance 
of their duties. The board 
of directors also ensures that 
the company’s executive 
bodies act in accordance 
with the company’s approved 
development strategy and core 
lines of business.

1. The board of directors has the authority 
stipulated in the articles of association 
to appoint and remove members 
of executive bodies and to set out 
the terms and conditions of their 
contracts.

2. The board of directors reviewed 
the report(s) by the sole executive body or 
members of the collective executive body 
on the implementation of the company’s 
strategy.

The board of directors 
sets key long-term targets 
for the company, assesses 
and approves its key 
performance indicators 
and key business goals, as well 
as the strategy and business 
plans for the company’s core 
lines of business. 

The board of directors defines 
the company’s principles of, 
and approaches to, setting 
up a risk management 
and internal control system.

The board of directors 
defines the company’s policy 
on remuneration payable 
to, and/or reimbursement 
(compensation) of costs 
incurred by, members of the 
board of directors, executive 
bodies, and other key 
executives of the company.

The board of directors plays 
a key role in preventing, 
identifying, and resolving 
internal conflicts between 
the company’s bodies, 
shareholders, and employees.

1. At its meetings in the reporting period, 
the board of directors reviewed strategy 
implementation and updates, approval 
of the company’s financial and business 
plan (budget), as well as criteria 
and performance (including interim) 
of the company’s strategy and business 
plans.

1. The board of directors defined 
the company’s principles of, 
and approaches to, setting up a risk 
management and internal control system. 

2. The board of directors assessed 
the company’s risk management 
and internal control system in the 
reporting period.

1. The company has developed 
and put in place a remuneration 
and reimbursement (compensation) 
policy (policies), approved by the board 
of directors, for its directors, members 
of executive bodies and other key 
executives. 

2. At its meetings in the reporting period, 
the board of directors discussed matters 
related to such policy (policies).

1. The board of directors plays a key role 
in preventing, identifying, and resolving 
internal conflicts. 

2. The company has set up mechanisms 
to identify transactions leading to a 
conflict of interest and to resolve such 
conflicts.

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on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

2.1.6

2.1.7

The board of directors plays 
a key role in ensuring that 
the company is transparent, 
timely and fully discloses its 
information, and provides its 
shareholders with unhindered 
access to the company’s 
documents.

The board of directors controls 
the company’s corporate 
governance practices and plays 
a key role in material corporate 
events of the company.

1. The board of directors approved 
the company’s regulations on the 
information policy. 

2. The company identified persons 
responsible for implementing 
the information policy.

1. In the reporting period, the board 
of directors reviewed the company’s 
corporate governance practices.

2.2

The board of directors is accountable to the company’s shareholders.

2.2.1

Performance of the board 
of directors is disclosed 
and made available to the 
shareholders.

1. The company’s annual report for the 
reporting period includes the information 
on individual attendance at board 
of directors and committee meetings. 

2.2.2

2.3

2.3.1

2.3.2

The chairman of the board 
of directors is available 
to communicate with 
the company’s shareholders.

2. The annual report discloses key 
performance assessment results of the 
board of directors in the reporting period.

1. The company has in place a transparent 
procedure enabling its shareholders 
to forward questions and express 
their position on such questions to the 
chairman of the board of directors.

The board of directors manages the company in an efficient and professional manner and is capable of making fair and independent judgements 
and adopting resolutions in the best interests of the company and its shareholders.

Only persons of impeccable 
business and personal 
reputation who have 
the knowledge, expertise, 
and experience required 
to make decisions within 
the authority of the board 
of directors and essential 
to perform its functions in an 
efficient way are elected to the 
board of directors.

The company’s directors are 
elected via a transparent 
procedure that enables 
shareholders to obtain 
information on nominees 
sufficient to judge on their 
personal and professional 
qualities.

1. The procedure for assessing the board 
of directors’ performance established 
in the company includes, inter alia, 
assessment of directors’ professional 
qualifications. 

2. In the reporting period, the board 
of directors (or its nomination committee) 
assessed nominees to the board 
of directors for required experience, 
expertise, business reputation, absence 
of conflicts of interest, etc.

1. Whenever the agenda of the general 
meeting of shareholders included election 
of the board of directors, the company 
provided to shareholders the biographical 
details of all nominees to the board 
of directors, the results of their 
assessment carried out by the board 
of directors (or its nomination committee), 
and the information on whether 
the nominee meets the independence 
criteria set forth in Recommendations 102 
- 107 of the Code, as well as the nominees’ 
written consent to be elected to the board 
of directors. 

1. As part of assessment of the board 
of directors’ performance run in the 
reporting period, the board of directors 
reviewed its requirements to professional 
qualifications, experience, and business 
skills.

1. As part of assessment of the board 
of directors’ performance run in the 
reporting period, the board of directors 
considered whether the number 
of directors met the company’s needs 
and shareholders’ interests.

2.3.3

2.3.4

The board of directors has 
a balanced membership, 
including in terms of directors’ 
qualifications, experience, 
expertise, and business 
skills, and it has the trust 
of shareholders.

The company has a sufficient 
number of directors 
to organise the board 
of directors’ activities 
in the most efficient way, 
including the ability to set 
up committees of the board 
of directors and enable 
the company’s substantial 
minority shareholders to elect 
a nominee to the board 
of directors for whom they 
vote.

2.4

The board of directors includes a sufficient number of independent directors.

2.4.1

2.4.2

An independent director is a 
person who is sufficiently 
professional, experienced, 
and independent to develop 
their own position, and capable 
of making unbiased 
judgements in good faith, free 
of influence by the company’s 
executive bodies, individual 
groups of shareholders, or 
other stakeholders. It should be 
noted that a nominee (elected 
director) who is related to the 
company, its substantial 
shareholder, substantial 
counterparty, or competitor 
of the company, or is related 
to the government, may not 
be considered as independent 
under normal circumstances.

The company assesses 
compliance of nominees to the 
board of directors and reviews 
compliance of independent 
directors with independence 
criteria on a regular basis. 
In such assessment, substance 
should prevail over form.

1. In the reporting period, all independent 
directors met all independence criteria 
set out in Recommendations 102-107 
of the Code, or were deemed independent 
by resolution of the board of directors.

1. In the reporting period, the board 
of directors (or its nomination committee) 
made a judgement on the independence 
of each nominee to the board of directors 
and provided its opinion to shareholders. 

2. In the reporting period, the board 
of directors (or its nomination committee) 
reviewed, at least once, the independence 
of each incumbent director listed by the 
company as independent directors in its 
annual report. 

3. The company has in place procedures 
defining the actions to be taken 
by directors if they cease to be 
independent, including the obligation 
to timely notify the board of directors 
thereof.

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Corporate Governance

Appendices

Report  

on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

2.4.3

2.4.4

Independent directors make 
up at least one third of elected 
directors.

Independent directors play 
a key role in preventing internal 
conflicts in the company and in 
ensuring that the company 
performs material corporate 
actions.

1. Independent directors make up at least 
one third of directors.

1. Independent directors (with no conflicts 
of interest) run a preliminary assessment 
of material corporate actions implying 
a potential conflict of interest and submit 
the results to the board of directors.

2.5

The chairman of the board of directors ensures that the board of directors discharges its duties in the most efficient way.

2.6

2.6.1

Directors act reasonably and in good faith in the best interests of the company and its shareholders, on a fully informed basis and with due care 
and diligence.

Directors pass resolutions 
on a fully informed basis, with 
no conflict of interest, subject 
to equal treatment of the 
company’s shareholders, 
and assuming normal business 
risks.

1. The company’s internal documents 
stipulate that a director should notify 
the board of directors of any existing 
conflict of interest as to any agenda item 
of a meeting of the board of directors 
or its committee, prior to discussing 
the relevant agenda item. 

2. The company’s internal documents 
stipulate that a director should abstain 
from voting on any item in connection 
with which they have a conflict of interest. 

3. The company has in place a procedure 
enabling the board of directors to get 
professional advice on matters within its 
remit at the expense of the company.

Criterion 1 is not complied with. 
The fact that the obligation of the members of the Board 
of Directors to provide notification about conflicts of interest 
before discussion of the relevant agenda item begins 
is not formally documented and does not result in such 
information being concealed. 

Members of the Board of Directors regularly fill out 
a questionnaire prepared by the Company and update 
the information provided if it changes as soon as possible. 
The information obtained makes it possible to monitor 
situations with a possible conflict of interest. 

In addition, the Chairman of the Board of Directors requests 
information about the existence of any conflicts of interest 
and reports them to the Board of Directors prior to the 
discussion of the relevant agenda item. 

The Company is working to improve internal documents, 
taking into account the recommendations of the Code 
and development plans. It is planned that the alignment 
of internal documents in accordance with this 
recommendation of the Code will be completed during 2021.

2.6.2

The rights and duties 
of directors are clearly stated 
and incorporated in the 
company’s internal documents.

1. The company has adopted 
and published an internal document 
that clearly defines the rights and duties 
of directors.

2.6.3

Directors have sufficient time 
to perform their duties.

2.6.4

All directors have equal access 
to the company’s documents 
and information. Newly elected 
directors are furnished with 
sufficient information about 
the company and performance 
of the board of directors as 
soon as possible.

1. Individual attendance at board 
and committee meetings, as well as time 
devoted to preparation for attending 
meetings, was recorded as part of the 
procedure for assessing the board 
of directors in the reporting period. 

2. Under the company’s internal 
documents, directors notify the board 
of directors of their intentions to be 
elected to governing bodies of other 
entities (apart from the entities controlled 
by, or affiliated to, the company), and of 
their election to such bodies.

1. Under the company’s internal 
documents, directors are entitled 
to access documents and make requests 
on the company and its controlled entities, 
while executive bodies of the company 
should furnish all relevant information 
and documents. 

2. The company has in place a formalised 
induction programme for newly elected 
members of the board of directors.

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2.5.1

2.5.2

2.5.3

The board of directors 
is chaired by an independent 
director, or a senior 
independent director 
supervising the activities 
of other independent 
directors and interacting 
with the chairman of the 
board of directors is chosen 
from among the elected 
independent directors.

1. The board of directors is chaired 
by an independent director, or a senior 
independent director is appointed from 
among the independent directors. 

2. The role, rights, and duties of the 
chairman of the board of directors (and, 
if applicable, of the senior independent 
director) are duly set out in the company’s 
internal documents.

The chairman of the board 
of directors maintains 
a constructive environment 
at meetings, enables free 
discussion of agenda items, 
and supervises the execution 
of resolutions passed by the 
board of directors.

1. Performance of the chairman of the 
board of directors was assessed as part 
of assessment of the board of directors’ 
performance in the reporting period.

The chairman of the board 
of directors takes all steps 
necessary or the timely 
provision to directors 
of information required to pass 
resolutions on agenda items.

1. The company’s internal documents set 
out the duty of the chairman of the board 
of directors to take all steps necessary 
for the timely provision to directors 
of materials for the agenda of a board 
meeting.

20202020  Annual Report  
Strategic Report  

Corporate Governance

Appendices

Report  

on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

2.7

2.7.1

2.7.2

2.7.3

Meetings of the board of directors, preparation for such meetings, and participation of directors ensure efficient performance by the board 
of directors.

Meetings of the board 
of directors are held as needed, 
taking into account the scale 
of operations and goals of the 
company at a particular time.

The company’s internal 
regulations formalize 
a procedure for arranging 
and holding meetings  
of the board of directors,
enabling members of the
board of directors to properly
prepare for such meetings.

The format of the meeting 
of the board of directors 
is determined taking into 
account the importance 
of its agenda items. The most 
important matters are dealt 
with at meetings of the board 
of directors held in person.

1. The board of directors held at least six 
meetings in the reporting year.

1. The company has an approved internal 
document that describes the procedure 
for arranging and holding meetings 
of the board of directors and stipulates, 
in particular, that the notice of the 
meeting is to be given, as a rule, at least 
five days prior to such meeting.

1. The company’s Articles of Association or 
internal document provides for the most 
important matters (as per the list set out 
in Recommendation 168 of the Code) 
to be passed at meetings of the board 
of directors held in person.

In the opinion of the Company, the development 
of modern telecommunications technologies practically 
eliminates the differences in the effectiveness of in person 
and absentee formats of meetings of the Board of Directors. 
The most important issues included in the agenda 
of meetings of the Board of Directors are preliminarily 
considered by the relevant committees of the Board 
of Directors and are comprehensively discussed by members 
of the Board of Directors before voting, including absentee 
form of voting.

The Company believes that transferring a large number 
of meetings of the Board of Directors to in person format 
is not economically feasible. 

Taking into account the epidemiological situation that 
developed during the reporting year and the related 
limitations, in person meetings for the Company were not 
possible.  

In the future, the Company plans to maintain this approach 
to holding meetings and to develop the use of modern 
telecommunication technologies when planning meetings 
and making decisions.

2.8

2.8.1

2.8.2

2.8.3

2.7.4

The format of the meeting 
of the board of directors 
is determined taking into 
account the importance 
of its agenda items. The most 
important matters are dealt 
with at meetings of the board 
of directors held in person.

1. The company’s Articles of Association or 
internal document provides for the most 
important matters (as per the list set out 
in Recommendation 168 of the Code) 
to be passed at meetings of the board 
of directors held in person.
1. The company’s Articles of Association 
provides for resolutions on the 
most important matters set out 
in Recommendation 170 of the Code 
to be passed at a meeting of the board 
of directors by a qualified majority of at 
least three quarters or by a majority of all 
elected directors.

Resolutions on most important matters relating to the company’s operations are passed at a meeting of the board of directors by a qualified 
majority or by a majority of all elected directors. 

An audit committee comprised 
of independent directors is set 
up to preview matters related 
to controlling the company’s 
financial and business 
activities.

To preview matters related 
to adopting an efficient 
and transparent remuneration 
scheme, a remuneration 
committee was set up, 
comprised of independent 
directors and headed by an 
independent director who 
is not the chairman of the 
board of directors.

To preview matters related 
to talent management 
(succession planning), 
professional composition, 
and efficiency of the board 
of directors, a nomination 
(appointments and HR) 
committee was set up, 
predominantly comprised 
of independent directors.

1. The board of directors set up 
an audit committee comprised solely 
of independent directors. 

2. The company’s internal documents set 
out the tasks of the audit committee, 
including those listed in Recommendation 
172 of the Code. 

3. At least one member of the audit 
committee represented by an 
independent director has experience 
and knowledge of preparing, analysing, 
assessing, and auditing accounting 
(financial) statements. 

4. In the reporting period, meetings of the 
audit committee were held at least once 
a quarter.

1. The board of directors set up 
a remuneration committee comprised 
solely of independent directors. 

2. The remuneration committee is headed 
by an independent director who is not 
the chairman of the board of directors. 

3. The company’s internal documents 
set out the tasks of the remuneration 
committee, including those listed 
in Recommendation 180 of the Code. 

1. 1. The board of directors has set up 
a nomination committee (or its tasks 
listed in Recommendation 186 of the 
Code are fulfilled by another committee 
*(5)) predominantly comprised 
of independent directors. 

2. The company’s internal documents 
set out the tasks of the nomination 
committee (or the tasks of the committee 
with combined functions), including those 
listed in Recommendation 186 of the 
Code.

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20202020  Annual Report Strategic Report  

Corporate Governance

Appendices

Report  

on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

2.8.4

Taking into account 
the company’s scope 
of business and level of risks, 
the company’s board 
of directors made sure 
that the composition of its 
committees is in line with 
the company’s business goals. 
Additional committees were 
either set up or not deemed 
necessary (strategy committee, 
corporate governance 
committee, ethics committee, 
risk management committee, 
budget committee, health, 
safety and environment 
committee, etc.).

2.8.5

Committees are composed so 
as to enable comprehensive 
discussions of matters under 
preview, taking into account 
the diversity of opinions. 

1. In the reporting period, the company’s 
board of directors considered whether 
the composition of its committees was 
in line with the board’s tasks and the 
company’s business goals. Additional 
committees were either set up or not 
deemed necessary.

1. Committees of the board of directors 
are headed by independent directors. 

2. The company’s internal documents 
(policies) include provisions stipulating 
that persons who are not members 
of the audit committee, the nomination 
committee, and the remuneration 
committee may attend committee 
meetings only by invitation of the 
chairman of the respective committee.

2.8.6

Committee chairmen inform 
the board of directors and its 
chairman on the performance 
of their committees on a 
regular basis.

1. In the reporting period, committee 
chairmen reported to the board 
of directors on the performance 
of committees on a regular basis.

2.9

The board of directors ensures performance assessment of the board of directors, its committees, and members of the board of directors. 

2.9.1

2.9.2

The board of directors’ 
performance assessment 
is aimed at determining 
the efficiency of the 
board of directors, its 
committees and members, 
consistency of their work 
with the company’s growth 
requirements, as well as 
at bolstering the work 
of the board of directors 
and identifying areas 
for improvement.

Performance of the board 
of directors, its committees 
and members is assessed 
regularly at least once a year. 
An external advisor is engaged 
at least once in three years 
to conduct an independent 
assessment of the board 
of directors’ performance. 

1. Self-assessment or external assessment 
of the board of directors’ performance 
carried out in the reporting period 
included performance assessment 
of committees, individual directors, 
and the board of directors in general. 

2. Results of self-assessment or external 
assessment of the board of directors’ 
performance carried out in the reporting 
period were reviewed at the meeting 
of the board of directors held in person.

1. The company engaged an external 
advisor to conduct an independent 
assessment of the board of directors’ 
performance at least once over the last 
three reporting periods.

During the reporting period, the Board of Directors 
conducted a self-assessment of its operations, which showed 
that the operational effectiveness of the Board of Directors 
fully complies with the Company’s objectives.  

Also in 2020, the Company made a decision to engage 
an independent consultant to conduct an independent 
assessment of the work of the Board of Directors. 

The report on the results of such an independent 
assessment was presented after the end of the reporting 
year and considered at a meeting of the Board of Directors. 

The main results of the independent assessment are 
reflected in the Annual Report.

3.1

3.1.1

3.1.2

4.1

4.1.1

4.1.2

The company’s corporate secretary ensures efficient ongoing interaction with shareholders, coordinate the company’s efforts to protect 
shareholder rights and interests and support efficient performance of the board of directors.

The corporate secretary has 
the expertise, experience, 
and qualifications sufficient 
to perform his/her duties, 
as well as an impeccable 
reputation and the trust 
of shareholders.

The corporate secretary 
is sufficiently independent 
of the company’s executive 
bodies and has the powers 
and resources required 
to perform his/her tasks.

1. The company has adopted 
and published an internal document – 
regulations on the corporate secretary. 

2. The biographical data of the corporate 
secretary are published on the corporate 
website and in the company’s annual 
report with the same level of detail as 
for members of the board of directors 
and the company’s 

1. The board of directors approves 
the appointment, dismissal, and additional 
remuneration of the corporate secretary.

Remuneration payable by the company is sufficient to attract, motivate, and retain people with competencies and qualifications required by the 
company. Remuneration payable to directors, executive bodies, and other key executives of the company is in compliance with the approved 
remuneration policy of the company.

1. The company has in place an internal 
document (internal documents) – 
the policy (policies) on remuneration 
of members of the board of directors, 
executive bodies, and other key executives, 
which clearly defines the approaches 
to remuneration of the above persons.

1. In the reporting period, 
the remuneration committee considered 
the remuneration policy (policies) and its 
(their) introduction practices to provide 
relevant recommendations to the board 
of directors as required.

The amount of remuneration 
paid by the company 
to directors, executive 
bodies, and other key 
executives creates sufficient 
incentives for them to work 
efficiently while enabling 
the company to engage 
and retain competent 
and qualified specialists. At the 
same time, the company 
avoids unnecessarily high 
remuneration, as well as 
unjustifiably large gaps 
between remunerations 
of the above persons and the 
company’s employees.

The company’s remuneration 
policy is devised by the 
remuneration committee 
and approved by the board 
of directors. 

The board of directors, 
assisted by the remuneration 
committee, ensures control 
over the introduction 
and implementation of the 
company’s remuneration 
policy, revising and amending 
it as required.

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20202020  Annual Report Strategic Report  

Corporate Governance

Appendices

Report  

on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

1. The company’s remuneration policy 
(policies) includes (include) transparent 
mechanisms for determining the amount 
of remuneration due to directors, 
executive bodies, and other key 
executives of the company, and regulates 
(regulate) all types of expenses, benefits, 
and privileges provided to such persons.

1. The remuneration policy 
(policies) defines (define) the rules 
for reimbursement of expenses incurred 
by directors, executive bodies, and other 
key executives of the company.

4.1.3

4.1.4

The company’s remuneration 
policy includes transparent 
mechanisms for determining 
the amount of remuneration 
due to directors, executive 
bodies, and other key 
executives of the company, 
and regulates all types 
of expenses, benefits, 
and privileges provided to such 
persons. 

The company defines 
a policy on reimbursement 
(compensation) of expenses 
detailing a list of reimbursable 
expenses and specifying 
service levels that directors, 
executive bodies, and other 
key executives of the company 
may claim. Such policy can 
make part of the company’s 
remuneration policy.

4.2

Remuneration system for directors ensures alignment of financial interests of directors with long-term financial interests of shareholders.

4.2.1

The company pays fixed 
annual remuneration to its 
directors. 

1. Fixed annual remuneration was the only 
form of monetary remuneration payable 
to directors for their service on the board 
of directors during the reporting period.

The company does not pay 
remuneration for attending 
particular meetings of the 
board of directors or its 
committees. 

The company does not apply 
any form of short-term 
motivation or additional 
financial incentive for its 
directors.

Long-term ownership of the 
company’s shares helps 
align the financial interests 
of directors with long-term 
interests of shareholders 
to the utmost. At the same 
time, the company does 
not link the right to dispose 
of shares to performance 
targets, and directors do not 
participate in stock option 
plans.

The company does not provide 
for any extra payments 
or compensations in the 
event of early termination 
of directors’ tenure resulting 
from the change of control or 
any other reasons.

4.2.2

4.2.3

1. If the company’s internal document(s) 
– the remuneration policy (policies) 
stipulates (stipulate) provision of the 
company’s shares to members of the 
board of directors, clear rules for share 
ownership by board members shall 
be defined and disclosed, aimed 
at stimulating long-term ownership 
of such shares.

1. The company does not provide for any 
extra payments or compensations in the 
event of early termination of directors’ 
tenure resulting from the change 
of control or any other reasons.

4.3

4.3.1

4.3.2

4.3.3

The company considers its performance and the personal contribution of each executive to the achievement of such performance when 
determining the amount of a fee payable to members of executive bodies and other key executives of the company. 

Criterion 3 is not complied with.
The recommendations of the Corporate Governance 
Code concerning the existence of a procedure to ensure 
that bonus payments wrongfully received by members 
of executive bodies and other key officers are returned to the 
Company have not yet been reflected in the Company’s 
internal documents. 

Moreover, the system of key performance indicators 
and practice of setting targets established in the Company 
are designed to eliminate the possibility of excessive 
amounts of variable remuneration being wrongfully charged.  

When members of executive bodies and other key officers 
of the Company wrongfully receive bonus payments, 
the situation will be settled on a case by case basis. As of the 
end of the reporting year, there were no cases of members 
of executive bodies or other key officers of the Company 
wrongfully receiving bonus payments. 

However, the matter of whether these Code provisions 
can and need to be included in the Company's internal 
documents is expected to be considered before the annual 
general shareholders meeting held in accordance with 
performance in 2021.

Criterion 2 is not complied with.
The Board of Directors approved the Long-Term Incentive 
Plan. The plan is designed to motivate management 
to increase the market capitalisation of the Company 
supported by EBITDA growth. The plan includes 
remuneration in the form of shares and options in annual 
tranches. Remuneration will depend on the share price. 
The plan is designed for five years. There are no restrictions 
on the disposal of shares received under the plan. 

However, the matter of whether these Code provisions can 
and need to be reflected in the Long-Term Incentive Plan 
is expected to be considered before the annual general 
shareholders meeting for 2021.

Remuneration due 
to members of executive 
bodies and other key 
executives of the company 
is determined in a manner 
providing for reasonable 
and justified ratio of the 
fixed and variable parts 
of remuneration, depending 
on the company’s results 
and the employee’s personal 
contribution.

The company has in place 
a long-term incentive 
programme for members 
of executive bodies and other 
key executives of the company 
with the use of the company’s 
shares (options and other 
derivative instruments where 
the company’s shares are 
the underlying asset).

The compensation (golden 
parachute) payable by the 
company in case of early 
termination of powers 
of members of executive 
bodies or key executives 
at the company’s initiative, 
provided that there have 
been no actions in bad faith 
on their part, shall not exceed 
the double amount of the 
fixed part of their annual 
remuneration.

1. In the reporting period, annual 
performance results approved 
by the board of directors were used 
to determine the amount of the variable 
part of remuneration due to members 
of executive bodies and other key 
executives of the company. 

2. During the latest assessment of the 
remuneration system for members 
of executive bodies and other key 
executives of the company, the board
of directors (remuneration committee) 
made sure that the company applies 
efficient ratio of the fixed and variable 
parts of remuneration. 

3. The company has in place a procedure 
that guarantees return to the company 
of bonus payments illegally received 
by members of executive bodies and other 
key executives of the company.

1. The company has in place a long-term 
incentive programme for members 
of executive bodies and other key 
executives of the company with the use 
of the company’s shares (financial 
instruments based on the company’s 
shares). 

2. The long-term incentive programme 
for members of executive bodies 
and other key executives of the company 
implies that the right to dispose of shares
and other financial instruments used 
in this programme takes effect at least 
three years after such shares or other 
financial instruments are granted. 
The right to dispose of such shares or 
other financial instruments is linked to the 
company’s performance targets.

1. In the reporting period, 
the compensation (golden parachute) 
payable by the company in case of early 
termination of the powers of executive 
bodies or key executives at the company’s 
initiative, provided that there have been 
no actions in bad faith on their part, did 
not exceed the double amount of the 
fixed part of their annual remuneration.

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20202020  Annual Report  
Strategic Report  

Corporate Governance

Appendices

Report  

on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

5.1

5.1.1

5.1.2

5.1.3

5.1.4

5.2

5.2.1

5.2.2

The company has in place an effective risk management and internal control system providing reasonable assurance in the achievement of the 
company’s goals.

6.1

The company and its operations are transparent for its shareholders, investors, and other stakeholders.

The company’s board 
of directors determined 
the principles of, 
and approaches to, setting 
up a risk management 
and internal control system 
at the company.

1. Functions of different management 
bodies and business units of the company 
in the risk management and internal 
control system are clearly defined in the 
company’s internal documents / relevant 
policy approved by the board of directors.

The company’s executive 
bodies ensure establishment 
and continuous operation 
of an efficient risk 
management and internal 
control system at the company. 

1. The company’s executive bodies 
ensured the distribution of functions 
and powers related to risk management 
and internal control between the heads 
(managers) of business units 
and departments accountable to them.

The company’s risk 
management and internal 
control system ensures 
an objective, fair, and clear view 
of the current state and future 
prospects of the company, 
the integrity and transparency 
of the company’s reporting, 
as well as reasonable 
and acceptable risk exposure.

The company’s board 
of directors takes necessary 
measures to make sure 
that the company’s risk 
management and internal 
control system is consistent 
with the principles of, 
and approaches to, its setup 
and efficient functioning 
determined by the board 
of directors.

1. The company has in place an approved 
anti-corruption policy. 

2. The company established an accessible 
method of notifying the board of directors 
or the board’s audit committee 
of breaches or any violations of the 
law, the company’s internal procedures 
and code of ethics.

1. In the reporting period, the board 
of directors or the board’s audit 
committee assessed the performance 
of the company’s risk management 
and internal control system. Key results 
of this assessment are included in the 
company’s annual report.

The company performs internal audits for regular independent assessment of the reliability and efficiency of its risk management and internal 
control system, as well as corporate governance practice.

The company has set up 
a separate business unit or 
engaged an independent 
external organisation to carry 
out internal audits. Functional 
and administrative reporting 
lines of the internal audit unit 
are delineated. The internal 
audit unit functionally reports 
to the board of directors.

The internal audit division 
assesses the performance 
of the internal control, 
risk management system, 
and corporate governance 
systems. The company applies 
generally accepted standards 
of internal audit.

1. To perform internal audits, the company 
has set up a separate business unit 
– internal audit division, functionally 
reporting to the board of directors or 
to the audit committee, or engaged 
an independent external organisation 
with the same line of reporting.

1. In the reporting period, the performance 
of the internal control and risk 
management system was assessed as 
part of the internal audit procedure. 

2. The company applies generally accepted 
approaches to internal control and risk 
management.

Criterion 1 is not complied with.
The Company's information policy was approved prior 
to the implementation of the Code, but many of the Code's 
recommendations were reflected in the information policy. 

The Company ensures the timely disclosure of complete 
and reliable information, including its financial standings, 
economic indicators, and ownership structure, to help 
the Company’s shareholders and investors make informed 
decisions. 

Information is disclosed in accordance with the requirements 
of Russian legislation as well as the applicable laws of the 
United Kingdom of Great Britain and Northern Ireland 
and the European Union. 

The Company is developing a document defining 
the information policy of the Company, taking into account 
the recommendations of the Code and development plans. 
It is planned that the alignment of internal documents 
in accordance with this recommendation of the Code will be 
completed during 2021.

6.1.1

The company has developed 
and implemented 
an information policy 
ensuring efficient exchange 
of information by the company, 
its shareholders, investors, 
and other stakeholders.

1. The company’s board of directors 
approved an information policy 
developed in accordance with the Code’s 
recommendations. 

2. The board of directors (or one of its 
committees) considered the matters 
related to the company’s compliance with 
its information policy at least once in the 
reporting period.

6.1.2

The company discloses 
information on its corporate 
governance system 
and practice, including detailed 
information on compliance 
with the principles 
and recommendations of the 
Code.

1. The company discloses information 
on its corporate governance system 
and general principles of corporate 
governance, including disclosure on its 
website. 

2. The company discloses information 
on the membership of its executive bodies 
and board of directors, independence 
of directors and their membership in the 
board of directors’ committees (as defined 
by the Code). 

3. If the company has a controlling person, 
the company publishes a memorandum 
of the controlling person setting out 
this person’s plans for the company’s 
corporate governance.

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Corporate Governance

Appendices

Report  

on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The company makes timely disclosures of complete, updated, and reliable information to allow shareholders and investors to make informed 
decisions.

6.2

6.2.1

The company discloses 
information based on the 
principles of regularity, 
consistency, and promptness, 
as well as availability, 
reliability, completeness, 
and comparability of disclosed 
data.

6.2.2

The company avoids 
a formalistic approach 
to information disclosure 
and discloses material 
information on its operations, 
even if disclosure of such 
information is not required 
by law.

1. The company’s information policy sets out 
approaches to, and criteria for, identifying 
information that can have a material impact 
on the company’s evaluation and the price 
of its securities, as well as procedures 
ensuring timely disclosure of such 
information. 

2. If the company’s securities are traded 
on foreign organised markets, the company 
ensured concerted and equivalent disclosure 
of material information in the Russian 
Federation and in the said markets in the 
reporting year. 

3. If foreign shareholders hold a material 
portion of the company’s shares, the relevant 
information was disclosed in the reporting 
period both in the Russian language and one 
of the most widely used foreign languages.

1. In the reporting period, the company 
disclosed annual and 6M financial 
statements prepared under the IFRS. 
The company’s annual report for the 
reporting period included annual financial 
statements prepared under the IFRS, along 
with the auditor’s report. 

2. The company discloses complete 
information on its capital structure, as stated 
in Recommendation 290 of the Code, in its 
annual report and on the corporate website.

Criterion 2 is not complied with.
The obligation to disclose information, including in the form 
of the issuer's quarterly reports, applies to the Company 
since 2006, while the Company, within the framework 
of compliance with the legislation on disclosure 
of information, discloses the information received on the 
number of shareholders of the Company, information on the 
number of voting shares broken down by categories (types) 
of shares, as well as the number of shares at the disposal 
of the company and legal entities controlled by it, information 
on persons who directly or indirectly own shares and (or) 
dispose of votes on shares constituting five or more percent 
of the authorized capital or ordinary shares of the company 
and other information required by applicable law, in the 
form of statements of material facts and as part of annual, 
quarterly reports and lists of affiliates, which are disclosed 
on the website on the Internet.

At the same time, the Company has not determined 
the procedure for disclosing specific additional information 
about the Company’s capital structure, as specified 
by Recommendation 290 of the Code, namely: statements 
of the Company’s executive bodies indicating that 
the Company has no information about the existence 
of shareholdings exceeding five percent, other than 
those already disclosed by the Company, or information 
about the acquisition or potential acquisition by certain 
shareholders of a degree of control that is disproportionate 
to their participation in the Company’s authorised capital, 
including pursuant to shareholder agreements.
The matter of whether these provisions can and need to be 
included in the Company's internal documents and corporate 
governance practice is expected to be considered before 
the annual general shareholders meeting for 2022. 
Even though information about the absence of such 
knowledge on the part of the Company is not disclosed as 
a statement of the executive bodies, this does not result 
in any information being concealed with regard to the 
Company’s capital structure in accordance with Clause 290 
of the Code. 
The Company avoids a formalistic approach in the disclosure 
of material information about its activities.

6.2.3

The company’s annual report, 
as one of the most important 
tools of its information 
exchange with shareholders 
and other stakeholders, 
contains information enabling 
assessment of the company’s 
annual performance results.

1. The company’s annual report contains 
information on the key aspects of its 
operational and financial performance. 

2. The company’s annual report contains 
information on the environmental 
and social aspects of the company’s 
operations.

6.3

The company provides information and documents requested by its shareholders in accordance with the principles of fairness and ease of access.

6.3.1

The company provides 
information and documents 
requested by its shareholders 
in accordance with 
the principles of fairness 
and ease of access.

1. The company’s information policy 
establishes the procedure for providing 
shareholders with easy access 
to information, including information 
on legal entities controlled by the 
company, as requested by shareholders.

6.3.2

When providing information 
to shareholders, the company 
ensures reasonable balance 
between the interests 
of particular shareholders 
and its own interests 
consisting in preserving 
the confidentiality of important 
commercial information 
which may materially affect its 
competitive edge.

1. In the reporting period, the company 
did not refuse shareholders’ requests 
for information, or such refusals were 
justified. 

2. In cases defined by the information 
policy, shareholders are warned of the 
confidential nature of the information 
and undertake to maintain its 
confidentiality.

The Company's information policy was approved prior 
to the implementation of the Code, but many of the Code's 
recommendations were reflected in the information policy.
However, the recommendations of the Code regarding 
the determination of the procedure for providing 
shareholders with information on legal entities controlled 
by the Company are absent in the information policy of the 
Company. 

The matter of whether these provisions can and need to be 
included in the Company's internal documents is expected 
to be considered before the annual general shareholders 
meeting for 2020. 

However, the Company discloses at its own initiative a large 
amount of information about JSC Tander, a significant legal 
entity it controls, in addition to information required to be 
disclosed by applicable laws. 

In practice, such information is easily available.
The Company is developing a document defining 
the information policy of the Company, taking into account 
the recommendations of the Code and development plans. 
It is planned that the alignment of internal documents 
in accordance with this recommendation of the Code will be 
completed during 2021.

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Corporate Governance

Appendices

Report  

on complying with the principles and recommendations  

of the Corporate Governance Code (continued)

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

#

Corporate governance 
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

7.1

7.1.1

7.1.2

7.1.3

Actions that materially affect or may affect the company’s share capital structure and its financial position, and accordingly the position of its 
shareholders (‘material corporate actions’) are taken on fair terms ensuring that the rights and interests of shareholders and other stakeholders 
are observed.

Criterion 1 is only partially complied with. 
Criterion 2 is not complied with. 

The list of material corporate actions and criteria for their 
determination have not been formally incorporated in the 
Company’s internal documents.

However, transactions and actions that the Code 
recommends to be attributed to significant corporate 
actions are reflected in the Articles of Association 
and internal documents of the Company, but are not 
combined terminologically.

The Company is consistently working to improve internal 
documents, taking into account the recommendations of the 
Code and development plans.

It is planned that the alignment of internal documents 
in accordance with this recommendation of the Code will be 
completed during 2021.

1. The company’s Articles of Association 
include a list of transactions or other 
actions classified as material corporate 
actions, and their identification criteria. 
Resolutions on material corporate actions 
are referred to the jurisdiction of the 
board of directors. When execution 
of such corporate actions is expressly 
referred by law to the jurisdiction 
of the general meeting of shareholders, 
the board of directors presents relevant 
recommendations to shareholders. 

2. According to the company’s Articles 
of Association, material corporate 
actions include at least: company 
reorganisation, acquisition of 30% or 
more of the company’s voting shares 
(in case of takeover), entering in major 
transactions, increase or decrease of the 
company’s charter capital, listing or 
delisting of the company’s shares.

1. The company has in place a procedure 
enabling independent directors to express 
their opinions on material corporate 
actions prior to approval thereof.

1. Due to the specifics of the company’s 
operations, the company’s Articles 
of Association contains less stringent 
criteria for material corporate actions than 
required by law.

2. All material corporate actions in the 
reporting period were duly approved 
before they were taken.

Material corporate actions 
include restructuring of the 
company, acquisition of 30% 
or more of the company’s 
voting shares (takeover), 
execution by the company 
of major transactions, increase 
or decrease of the company’s 
charter capital, listing or de- 
listing of the company’s shares, 
as well as other actions which 
may lead to material changes 
in the rights of shareholders or 
violation of their interests.
The company’s Articles 
of Association provides for a 
list (criteria) of transactions 
or other actions classified as 
material corporate actions 
within the authority of the 
company’s board of directors.
The board of directors 
plays a key role in passing 
resolutions or making 
recommendations on material 
corporate actions, relying 
on the opinions of the 
company’s independent 
directors.

The board of directors 
plays a key role in passing 
resolutions or making 
recommendations on material 
corporate actions, relying 
on the opinions of the 
company’s independent 
directors.

When taking material 
corporate actions affecting 
the rights and legitimate 
interests of shareholders, 
equal terms and conditions 
are guaranteed for all 
shareholders; if the statutory 
procedure designed to protect 
shareholders’ rights proves 
insufficient, additional 
measures are taken to protect 
their rights and legitimate 
interests. In doing so, 
the company is guided 
by the corporate governance 
principles set forth in the Code, 
as well as by formal statutory 
requirements.

7.2

7.2.1

7.2.2

The company takes material corporate actions in such a way as to ensure that shareholders timely receive complete information about such 
actions, allowing them to influence such actions and guaranteeing adequate protection of their rights when taking such actions.

Information about material 
corporate actions is disclosed 
with explanations of the 
grounds, circumstances, 
and consequences.

1. In the reporting period, the company 
disclosed information about its material 
corporate actions in due time and in detail, 
including the grounds for, and timelines 
of, such actions.

Rules and procedures related 
to material corporate actions 
taken by the company are set 
out in the company’s internal 
documents.

1. The company’s internal documents 
set out a procedure for engaging 
an independent appraiser to estimate 
the value of assets either disposed 
of or acquired in a major transaction or 
an interested party transaction. 

2. The company’s internal documents 
set out a procedure for engaging 
an independent appraiser to estimate 
the value of shares acquired and bought 
back by the company. 

3. The company’s internal documents 
provide for an expanded list of grounds 
on which the company’s directors 
and other persons as per the applicable 
law are deemed to be interested parties 
to the company’s transactions.

Criteria 1 and 2 are only partially not complied with.
The Company’s internal documents provide for the 
procedure of engaging experts to obtain professional 
advice on matters considered at meetings of the Board 
of Directors without specifying the purpose of engaging 
such experts.

Current law stipulates cases of the mandatory 
engagement of an independent appraiser. Moreover, 
applicable law does not rule out the option of engaging 
an appraiser in any of the specified cases (determining 
the value of property that is disposed of or acquired 
in a major transaction or a related party transaction, or 
assessment of the cost of acquisition and redemption 
of company shares).

Criterion 3 is not complied with.
The recommendations of the Corporate Governance 
Code concerning the expansion of the list of grounds 
on the basis of which members of the Company’s Board 
of Directors and other persons in accordance with the law 
are recognised as related parties in Company transactions 
have not been reflected in the Company’s internal 
documents. 

However, after the Code came into effect, significant 
changes were made to the legislation on joint-stock 
companies regarding related party transactions. 
For example, the scope of related parties was reduced, 
the procedure for concluding related party transactions 
was simplified, and the list of transactions to which 
the rules on the conclusion of related party transactions do 
not apply, despite the formal existence of vested interest, 
was expanded.

The annual general shareholders meetings for 2018 
and 2019 considered the matter of introducing additional 
controls over transactions with shareholders holding more 
than 10% of voting rights in the authorised capital of the 
Company, however, on both occasions this proposal was 
not supported by the shareholders.  

Nevertheless, if the relevant proposal is received from 
shareholders, the matter will be submitted for review again 
within the statutory time period.

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Appendices

Major transactions

Related party
transactions

During the reporting year, there were no transactions that are recognised as major transactions in accordance with the 
Federal Law “On Joint-Stock Companies”.

During the reporting year, there were no transactions that are recognised as related party transactions in accordance  
with the Federal Law "On Joint Stock Companies".

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20202020  Annual Report Consolidated Financial
Statements of PJSC Magnit
and its subsidiaries

Independent auditor’s report

Independent auditor’s report  

Consolidated statement of financial position  

Consolidated statement of comprehensive income 

Consolidated statement of cash flows 

Consolidated statement of changes in equity  

Notes to the consolidated financial statements 

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199

200

202

204

To the Shareholders and Board of Directors of PJSC Magnit

Key audit matters

Key audit matters are those matters that, in our professional 
judgment, were of most significance in our audit 
of the consolidated financial statements of the current 
period. These matters were addressed in the context of our 
audit of the consolidated financial statements as a whole, 
and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters. For each matter below, our 
description of how our audit addressed the matter is provided 
in that context.

We have fulfilled the responsibilities described in the Auditor’s 
responsibilities for the audit of the consolidated financial 
statements section of our report, including in relation to these 
matters. Accordingly, our audit included the performance 
of procedures designed to respond to our assessment 
of the risks of material misstatement of the consolidated 
financial statements. The results of our audit procedures, 
including the procedures performed to address 
the matters below, provide the basis for our audit opinion 
on the accompanying consolidated financial statements. 

.

Opinion
We have audited the consolidated financial statements 
of PJSC Magnit and its subsidiaries (the Group), which 
comprise the consolidated statement of financial position 
as at 31 December 2020, and the consolidated statement 
of comprehensive income, consolidated statement of changes 
in equity and consolidated statement of cash flows for 2020, 
and notes to the consolidated financial statements, including 
a summary of significant accounting policies.

In our opinion, the accompanying consolidated financial 
statements present fairly, in all material respects, 
the consolidated financial position of the Group as at 31 
December 2020 and its consolidated financial performance 
and its consolidated cash flows for 2020 in accordance with 
International Financial Reporting Standards (IFRSs).

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (ISAs). Our responsibilities under those 
standards are further described in the Auditor’s responsibilities 
for the audit of the consolidated financial statements section 
of our report. We are independent of the Group in accordance 
with the International Ethics Standards Board for Accountants’ 
(IESBA) International Code of Ethics for Professional 
Accountants (including International Independence Standards) 
(IESBA Code) together with the ethical requirements that are 
relevant to our audit of the consolidated financial statements 
in the Russian Federation, and we have fulfilled our other 
ethical responsibilities in accordance with these requirements 
and the IESBA Code. We believe that the audit evidence we 
have obtained is sufficient and appropriate to provide a basis 
for our opinion.

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Key audit matter

How our audit addressed the key audit matter

Key audit matter

How our audit addressed the key audit matter

Recognition of vendors allowances

Impairment testing of goodwill from acquisition of the SIA Group

The Group receives various types of allowances from 
vendors in the form of volume rebates and other 
forms of payments that effectively reduce the cost 
of goods purchased from the vendor. We considered this 
matter to be of most significance in our audit because 
the recognition of vendor allowance requires judgement 
from management in the assessment of the level 
of fulfilment of the Group’s obligations under the vendor 
agreements and because these allowances are a substantial 
part of cost of sales and inventories. Information about 
accounting policy for vendor allowances is disclosed in Note 
3 to the consolidated financial statements.

Valuation of goods for resale 

The Group has significant balance of goods for resale. 
In accordance with IAS 2 Inventories, inventories are 
recorded at the lower of cost and net realizable value. 
In estimating the carrying amount of goods for resale, 
the Group’s management uses judgments to estimate 
the net realizable value of goods for resale and the amount 
of handling costs to be included in the carrying amount 
of goods for resale. As a result, we believe that this matter 
is one of most significance in our audit. Information on goods 
for resale is disclosed in Note 11 to the consolidated financial 
statements.

We compared a sample of accruals of volume rebates 
and other rebates, recorded based on management 
assumptions, to supporting documents from vendors 
and vendor agreements. We also compared the outstanding 
allowances receivable to the direct confirmations from 
vendors on a sample basis. We tested cut-off of vendor 
allowances recorded during a period shortly before and after 
year-end to supporting documents from vendors.

We assessed the assumptions used by the Group’s 
management in the valuation of goods for resale. We 
assessed the Group’s methodology in respect of valuation 
of net realizable value, analysed the dynamics of goods 
for resale turnover ratios taking into consideration 
seasonality and other applicable factors. We compared 
carrying values of goods for resale with subsequent 
sales proceeds by certain type of goods. We verified 
the mathematical accuracy of goods for resale net realisable 
value calculation. We assessed the process of allocation 
of handling costs to the carrying amount of goods for resale. 
We analysed the structure of costs included in the value 
of goods for resale. We compared the amount of costs 
with supporting documents received from suppliers 
and the Group’s internal documents.

Impairment testing of property, plant and equipment and right-of-use assets

Impairment testing for property, plant and equipment 
and right-to-use assets was one of the key audit matters 
because the balance of property, plant and equipment 
and right-to-use assets forms a significant portion 
of the Group’s assets at the reporting date, and the process 
of management’s assessment of the recoverable amount 
is complex and requires significant judgments, including 
judgements about future cash flows, capital expenditures 
and the discount rate.

Information about property, plant and equipment, right-
to-use assets and results of impairment testing is disclosed 
in Notes 7 and 8 to the consolidated financial statements.

Our audit procedures included an assessment of key 
management assumptions used by the Group, including 
those in respect of forecasted revenue and operating 
expenses. 

We also analyzed discount rates used by management 
of the Group. We engaged our internal valuation experts 
in performing these procedures. 

We also performed the sensitivity analysis of the impairment 
test with respect to changes in the key assumption 
and assessed the Group’s disclosures of these assumptions 
to which impairment testing is most sensitive, i.e., those that 
have the most significant impact on the recoverable amount 
of property, plant and equipment and right-of-use assets.

As at 31 December 2020, the balance of goodwill 
is 26,879,317 thousand rubles, including 25,511,824 thousand 
rubles related to acquisition of MF-SIA LLC. As a result of this 
transaction, the Group obtained control over the SIA Group. 

Impairment testing of goodwill was one of the key audit 
matters because assessment of the recoverable amount 
of goodwill includes numerous assumptions made by 
the Group’s management, including the estimated effect 
of synergies, determination of a cash-generating unit 
for impairment testing purposes, forecasted revenue 
and gross margin, long-term growth rates and discount rates.

Information about goodwill is disclosed in Note 10 
to the consolidated financial statements.

Our audit procedures included an assessment 
of assumptions used by the Group and reasonableness 
of forecasted data. 

We assessed the judgment used by management in testing 
goodwill for impairment with respect to goodwill allocation 
to the relevant cash-generating unit.

We also performed the sensitivity analysis of the impairment 
test with respect to changes in the key assumptions 
and assessed the Group’s disclosures of those assumptions 
that have the most significant impact on the recoverable 
amount of cash generating unit to which goodwill 
is allocated.

Application of IFRS 16 Leases

The application of IFRS 16 was one of the key audit 
matters because the effect of the standard is significant 
to the consolidated financial statements, as the Group has 
large number of lease contracts and significant judgments 
were made by the management in assessing initial value 
of right-to-use assets and related liabilities with respect 
to ability to extend these lease contracts and, thus, determine 
a lease term.

Information about the application of IFRS 16 Leases 
is disclosed in Notes 3 and 8 to the consolidated financial 
statements.

We analyzed the list of lease agreements to which 
IFRS 16 is applied and compared, on a sample basis, data 
in agreements with the Group’s accounting records.

We analyzed management’s judgments made to determine 
the lease term in agreements with extension options 
and to calculate the discount rates. 

We analyzed information on IFRS 16 application disclosed 
in the consolidated financial statements.

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Other information included in the Annual report of PJSC Magnit for 2020 
Other information consists of the information included in the Annual report of PJSC Magnit for 2020 other than the consolidated 
financial statements and our auditor’s report thereon. Management is responsible for the other information. The Annual report 
of PJSC Magnit for 2020 is expected to be made available to us after the date of this auditor’s report. 

Our opinion on the consolidated financial statements does not cover the other information and we will not express any form 
of assurance conclusion thereon. 

In connection with our audit of the consolidated financial statements, our responsibility is to read the other information identified 
above when it becomes available and, in doing so, consider whether the other information is materially inconsistent with 
the consolidated financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated.

Responsibilities of management and Board of Directors for the consolidated financial statements
Management is responsible for the preparation and fair presentation of the consolidated financial statements in accordance with 
IFRSs, and for such internal control as management determines is necessary to enable the preparation of consolidated financial 
statements that are free from material misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, management is responsible for assessing the Group’s ability to continue as 
a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless 
management either intends to liquidate the Group or to cease operations, or has no realistic alternative but to do so.

Board of Directors are responsible for overseeing the Group’s financial reporting process.

Auditor’s responsibilities for the audit of the consolidated financial statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs will always detect 
a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually 
or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
consolidated financial statements.

As part of an audit in accordance with ISAs, we exercise professional judgment and maintain professional skepticism throughout 
the audit. We also:

 — Identify and assess the risks of material misstatement of the consolidated financial statements, whether due to fraud or error, 
design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate 
to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than 
for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override 
of internal control.

 — Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate 
in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Group’s internal control.

 — Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related 

disclosures made by management.

 — Conclude on the appropriateness of management’s use of the going concern basis of accounting and, based on the audit 
evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt 
on the Company’s Group’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are 
required to draw attention in our auditor’s report to the related disclosures in the consolidated financial statements or, if such 
disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date 
of our auditor’s report. However, future events or conditions may cause the Group to cease to continue as a going concern.
 — Evaluate the overall presentation, structure and content of the consolidated financial statements, including the disclosures, 

and whether the consolidated financial statements represent the underlying transactions and events in a manner that achieves 
fair presentation.

 — Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within 
the Group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision 
and performance of the group audit. We remain solely responsible for our audit opinion.

We communicate with Board of Directors regarding, among other matters, the planned scope and timing of the audit 
and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

We also provide Board of Directors with a statement that we have complied with relevant ethical requirements regarding 
independence, and to communicate with them all relationships and other matters that may reasonably be thought to bear on our 
independence, and where applicable, actions taken to eliminate threats or safeguards applied.

From the matters communicated with Board of Directors we determine those matters that were of most significance in the audit 
of the consolidated financial statements of the current period and are therefore the key audit matters. We describe these 
matters in our auditor’s report unless law or regulation precludes public disclosure about the matter or when, in extremely rare 
circumstances, we determine that a matter should not be communicated in our report because the adverse consequences of doing 
so would reasonably be expected to outweigh the public interest benefits of such communication.

The partner in charge of the audit resulting in this independent auditor’s report is I.Y. Ananyev. 

I.Y. Ananyev  
Partner Ernst & Young LLC 

12 March 2021

Details of the audited entity
Name: PJSC Magnit
Record made in the State Register of Legal Entities on November 12, 
2003, State Registration Number 1032304945947. 
Address: Russia 350072, Krasnodar, Solnechnaya street, 15/5.

Details of the auditor
Name: Ernst & Young LLC
Record made in the State Register of Legal Entities on 5 December 
2002, State Registration Number 1027739707203.
Address: Russia 115035, Moscow, Sadovnicheskaya naberezhnaya, 77, 
building 1.
Ernst & Young LLC is a member of Self-regulatory organization 
of auditors Association “Sodruzhestvo”. Ernst & Young LLC is included 
in the control copy of the register of auditors and audit organizations, 
main registration number 12006020327.

194

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magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    Statement of management’s 
responsibilities for the preparation and 
approval of the consolidated financial 
statements
for the year ended 31 December 2020

The following statement is made with a view to the respective responsibilities of management in relation to the consolidated 
financial statements of PJSC Magnit and its subsidiaries (“the Group“).

Management is responsible for the preparation of these consolidated financial statements that present fairly the financial position 
of the Group as at 31 December 2020 and the results of its operations, cash flows and changes in shareholders’ equity for the year 
then ended, in compliance with International Financial Reporting Standards (“IFRS”).

In preparing the consolidated financial statements, management is responsible for:

 — Selecting and applying accounting policies;
 — Presenting information, including accounting policies, in a manner that provides relevant, reliable, comparable 

and understandable information;

 — Providing additional disclosures when compliance with the specific requirements of IFRSs are insufficient to enable users 

to understand the impact of particular transactions, other events and conditions on the Group’s consolidated financial position 
and financial performance;

 — Making an assessment of the Group’s ability to continue as a going concern.

Management is also responsible for:

 — Designing, implementing and maintaining an effective and sound system of internal controls;
 — Maintaining appropriate accounting records to ensure compliance of the consolidated financial statements of the Group with 

IFRS, local legislation and local GAAP; 

 — Preventing and detecting material misstatements due to fraud or error.

The consolidated financial statements of the Group for the year ended 31 December 2020 were approved by management 
on 12 March 2021.

On behalf of the management as authorised by the Board of Directors.

The Chief Executive Officer of PJSC Magnit  

J.G. Dunning

12 March 2021

Consolidated statement  
of financial position
as at 31 December 2020 (In thousands of Russian rubles)

Assets

Non-current assets

Property, plant and equipment

Right-of-use assets

Intangible assets 

Goodwill

Long-term financial assets

Current assets

Inventories

Trade and other receivables

Advances paid

Taxes receivable, excluding income tax

Prepaid expenses

Short-term financial assets 

Income tax receivable

Cash and cash equivalents

Total assets

Equity and liabilities

Equity attributable to the shareholders of the parent

Share capital

Share premium

Treasury shares

Share-based payments reserve 

Retained earnings

Total equity

Notes

31 December  
2020

31 December  
2019

7

8

9

10

11

12

13

14

15

15

15

31

336,513,344

308,444,695

5,506,252

26,879,317

1,117,551

352,985,987

313,566,212

3,914,677

26,879,317

314

678,461,159

697,346,507

205,949,194

8,563,822

5,581,366

75,650

1,081,971

317,672

661,791

44,699,581

266,931,047

218,873,586

13,993,440

5,769,958

1,464,207

656,210

553,697

1,130,420

8,901,298

251,342,816

945,392,206

948,689,323

1,020

87,390,921

(16,021,596)

2,055,322

109,463,257

1,020

87,379,413

(16,454,110)

1,623,268

115,983,222

182,888,924

188,532,813

The accompanying notes on pages 14-73 are an integral part of these consolidated financial statements.

196

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magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    Consolidated statement  
of financial position (In thousands of Russian rubles) 

(continued)

Consolidated statement 
of comprehensive income
for the year ended 31 December 2020
(In thousands of Russian rubles)

Non-current liabilities

Long-term loans and borrowings

Long-term lease liabilities

Long-term advances received

Long-term government grants

Deferred tax liabilities

Current liabilities

Trade and other payables

Accrued expenses

Taxes payable, excluding income tax

Dividends payable

Short-term advances received

Contract liabilities

Short-term government grants

Short-term loans and borrowings

Short-term lease liabilities

Total liabilities

Total equity and liabilities

Notes

31 December  
2020

31 December  
2019

20

8

21

29

17

18

19

16

22

21

20

8

147,694,926

316,141,855

–

2,167,641

12,225,590

119,632,362

320,600,953

244,623

3,206,076

16,073,679

478,230,012

459,757,693

161,072,294

161,631,006

23,252,598

11,854,351

24,094,729

955,732

2,592,558

627,304

18,391,601

41,432,103

284,273,270

762,503,282

17,020,105

4,291,007

14,452,943

696,526

1,056,711

62,857

64,578,456

36,609,206

300,398,817

760,156,510

945,392,206

948,689,323

Revenue 

Cost of sales

Gross profit

Rental and sublease income

Selling expenses

General and administrative expenses 

Interest income

Finance costs

Other income

Other expenses

Foreign exchange (loss)/gain

Profit before tax

Income tax expense

Profit for the year

Note

23

24

25

26

27

28

29

30

2020

2019

1,553,777,351

1,368,705,394

(1,188,021,688)

(1,056,706,053)

365,755,663

311,999,341

3,153,243

3,143,997

(16,887,124)

(15,686,379)

(279,538,315)

(254,961,673)

504,476

272,595

(44,772,274)

(47,781,649)

17,069,195

(1,129,018)

(1,453,331)

42,702,515

(9,709,223)

32,993,292

16,396,467

(1,676,061)

872,834

12,579,472

(3,015,250)

9,564,222

Total comprehensive income for the year, net of tax

32,993,292

9,564,222

Profit for the year

Attributable to:

Shareholders of the parent

Total comprehensive income for the year, net of tax

Attributable to:

Shareholders of the parent

Earnings per share (in RUB per share)

32,993,292

32,993,292

9,564,222

9,564,222

32,993,292

9,564,222

32,993,292

9,564,222

 — basic profit for the year attributable to the shareholders of the parent

 — diluted profit for the year attributable to the shareholders of the parent

30

30

337.95

336.07

97.98

97.68

The accompanying notes on pages 14-73 are an integral part of these consolidated financial statements.

The accompanying notes on pages 14-73 are an integral part of these consolidated financial statements.

198

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magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report     
 
 
 
Consolidated statement  
of cash flows
for the year ended 31 December 2020 
(In thousands of Russian rubles)

Cash flows from operating activities

Profit before income tax

Adjustments for:

Note

2020

2019 
Restated (Note 4.2)

42,702,515

12,579,472

Depreciation and impairment of property, plant and equipment and right-of-use assets

7, 8

Amortization of intangible assets

(Gain)/loss from disposal of property, plant and equipment

Loss from disposal of intangible assets

Gain from sales of investments

Provision for expected credit losses on trade and other receivables 

Provision for expected credit losses on financial assets

Expense for inventories carried at net realizable value

Share-based payments reserve

Gain from cancellation of lease contracts

Gain from Covid-19 related rent concessions

Income from government grants

Foreign exchange loss/(gain)

Finance costs

Investment income

Operating cash flows before working capital changes

Decrease/(increase) in trade and other receivables

Decrease/(increase) in advances paid

Increase/(decrease) in advances received

Decrease/(increase) in taxes receivable other than income tax

Increase in prepaid expenses

Decrease/(increase) in inventories

(Decrease)/increase in trade and other payables

Increase in accrued expenses

Increase/(decrease) in taxes payable other than income tax

Increase/(decrease) in contract liabilities 

Cash generated from operations

9

28

9

26

31

8

8

21

27

18

22

88,061,585

1,703,793

(1,165,190)

45,065

–

451,920

247,436

597,351

876,076

(1,687,459)

(1,481,968)

(664,257)

1,453,331

44,772,274

(504,476)

175,407,996

4,021,037

188,592

14,583

1,388,557

(425,761)

12,327,041

(2,133,884)

6,232,493

7,563,344

1,535,847

87,117,847

976,589

358,190

23,164

(47,511)

405,773

–

358,375

2,452,342

(1,985,180)

–

(383,086)

(872,834)

47,781,649

(272,595)

148,492,195

(6,787,427)

(322,155)

(132,870)

(1,397,460)

(134,189)

(37,091,458)

31,320,853

3,935,220

(500,829)

(390,341)

206,119,845

136,991,539

Income tax paid

Interest paid

Interest received

Net cash from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of intangible assets

Proceeds from sale of property, plant and equipment

Loans provided

Loans repaid 

Proceeds from government grants

Net cash used in investing activities

Cash flows from financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Dividends paid

Repayment of lease liabilities

Purchase of treasury shares

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Note

8, 33

7

9

21

33

33

16, 33

8

14

14

2020

(13,088,683)

(43,820,851)

400,901

149,611,212

(28,136,397)

(3,340,433)

2,069,928

–

196,832

190,269

2019 
Restated (Note 4.2)

(2,896,680)

(46,732,567)

251,870

87,614,162

(53,911,476)

(3,237,281)

672,002

(539,032)

692,806

614,318

(29,019,801)

(55,708,663)

452,555,765

(471,761,619)

(29,871,472)

(35,715,802)

–

(84,793,128)

35,798,283

8,901,298

44,699,581

695,756,324

(677,163,335)

(29,993,007)

(33,242,289)

(5,109,648)

(49,751,955)

(17,846,456)

26,747,754

8,901,298

The accompanying notes on pages 14-73 are an integral part of these consolidated financial statements.

200

201

magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    Consolidated statement 
of changes in equity
for the year ended 31 December 2020
(In thousands of Russian rubles)

Share capital

Share premium

Treasury shares

Provision for share-based  
payments

Retained earnings

Equity attributable  
to shareholders of the parent

Attributable to shareholders of the parent

1,020

87,257,340

(12,051,463)

Balance at 1 January 2019

Profit for the year

Total comprehensive income for the year

Dividends declared (Note 16)

Purchase of treasury shares (Note 15)

Share-based payments (Notes 15, 31)

Transfer of rights to equity instruments for share based payments (Notes 15, 31)

Balance at 31 December 2019

Balance at 1 January 2020

Profit for the year

Total comprehensive income for the year

Dividends declared (Note 16)

Share-based payments (Notes 15, 31)

Transfer of rights to equity instruments for share based payments (Notes 15, 31)

Balance at 31 December 2020

–

–

–

–

–

–

1,020

1,020

–

–

–

–

–

1,020

–

–

–

–

–

122,073

87,379,413

87,379,413

–

–

–

–

11,508

87,390,921

–

–

–

(5,109,648)

–

707,001

(16,454,110)

–

–

–

–

–

2,452,342

(829,074)

1,623,268

(16,454,110)

1,623,268

–

–

–

–

432,514

(16,021,596)

–

–

–

876,076

(444,022)

2,055,322

137,235,129

9,564,222

9,564,222

(30,816,128)

–

–

–

212,442,026

9,564,222

9,564,222

(30,816,128)

(5,109,648)

2,452,342

–

115,983,223

188,532,814

115,983,223

32,993,292

32,993,292

(39,513,258)

–

–

188,532,814

32,993,292

32,993,292

(39,513,258)

876,076

–

109,463,257

182,888,924

The accompanying notes on pages 14-73 are an integral part of these consolidated financial statements.

202

203

magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report     
 
Notes to the consolidated  
financial statements 
for the year ended 31 December 2020 
(In thousands of Russian rubles)

1. Corporate information

Closed Joint Stock Company Magnit (Magnit) was incorporated in Krasnodar, the Russian Federation, in November 2003. 

In January 2006, Magnit changed its legal form to Open Joint Stock Company Magnit. There was no change in the principal 
activities or shareholders as a result of the change to an Open Joint Stock Company. In 2014 Magnit changed its legal name 
to Public Joint Stock Company (the Company or PJSC Magnit) in accordance with changes in legislation.

PJSC Magnit and its subsidiaries (the “Group”) operate in the retail and distribution of consumer goods under the Magnit name. 
The Group’s retail operations are operated through convenience stores, cosmetic stores, supermarkets and other.

All of the Group’s operational activities are conducted in the Russian Federation. The principal operating office of the Group 
is situated at 15/5 Solnechnaya Str., 350072, Krasnodar, the Russian Federation.

The principal activities of the Group’s subsidiaries all of which are incorporated in the Russian Federation, and the effective 
ownership percentages are as follows:

Company name

JSC Tander

LLC Retail Import

LLC BestTorg

LLC MFK

LLC Selta

Principal activity

Food retail and wholesale

Import operations

Food retail in Moscow and the Moscow region

Other activities

Transportation services for the Group

LLC TK Zelenaya Liniya

Greenhouse complex

LLC Tandem

LLC Alkotrading

LLC ITM

LLC Logistika Alternativa

LLC Zvezda

LLC TD–holding 

LLC MagnitEnergo

LLC Management Company Industrial Park 
Krasnodar

Rent operations

Other operations

IT operations

Import operations

Assets holder, vehicles maintenance services for the Group

Production and processing of food for the Group

Buyer of electric power for the Group

Management of production assets 

LLC Kuban Confectioner

Production of food for the Group

LLC Kuban Factory of Bakery Products

Production of food for the Group

LLC Volshebnaya svezhest

Production of household chemicals for the Group

LLC Moroznye pripasy

Production of food for the Group

Ownership interest 
as at 31 December
2020

Ownership interest 
as at 31 December 
2019

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Ownership interest 
as at 31 December
2020

Ownership interest 
as at 31 December 
2019

Company name

LLC Moskva na Donu

LLC Magnit Pharma

LLC Magnit IT Lab

LLC TH SIA Group* 

LLC MF-SIA

JSC SIA International Ltd* 

JSC RINK* 

LLC MC SIA Group* 

Principal activity

Production of agricultural products for the Group

Pharmaceutical license holder

Innovative software product development

Pharmaceutical wholesale

Management activities

Pharmaceutical wholesale

Production of medical devices

Management activities

JSC SIA International – Krasnodar* 

Commission trade of medicines and medical products

LLC SIA International – Arkhangelsk* 

Commission trade of medicines and medical products

100%

100%

100%

–

100%

–

–

–

–

–

LLC SIA International – Vladivostok

Commission trade of medicines and medical products

100%

LLC SIA International – Tambov* 

Commission trade of medicines and medical products

LLC SIA International – Volgograd* 

Commission trade of medicines and medical products

LLC SIA International – Voronezh* 

Commission trade of medicines and medical products

LLC SIA International – Ekaterinburg* 

Commission trade of medicines and medical products

LLC SIA International – Irkutsk* 

Commission trade of medicines and medical products

LLC SIA International – Kazan* 

Commission trade of medicines and medical products

LLC SIA International – Krasnoyarsk* 

Commission trade of medicines and medical products

–

–

–

–

–

–

–

LLC SIA International – Nizhniy Novgorod

Commission trade of medicines and medical products

100%

LLC SIA International – Novosibirsk* 

Commission trade of medicines and medical products

LLC MFS – Samara* 

LLC MFS – Yaroslavl* 

Commission trade of medicines and medical products

Commission trade of medicines and medical products

LLC SIA International – Saint Petersburg* 

Commission trade of medicines and medical products

LLC SIA International – Khabarovsk

Commission trade of medicines and medical products

Stellary Cosmetic GmBH* * 

Holder of intangible assets

–

–

–

–

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

80%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

–

*  In 2020, the management of the Group decided to liquidate a number of the SIA group companies engaged in pharmaceutical wholesale and commission trade 

of medicines and medical products, production of medical devices and management activities. Liquidation of these companies did not have a significant impact 

on the consolidated financial statements of the Group and its operations.
** During the 2020 year, the Group acquired 100% of Stellary Cosmetic GmBH equity shares. This change did not have any material effect on the Group’s consolidated 

financial statements and its operations.

204

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magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    2. Basis of preparation

Statement of compliance
These consolidated financial statements have been prepared in accordance with International Financial Reporting Standards 
(“IFRS”).

Basis of accounting
The Group’s entities maintain their accounting records in Russian rubles (“RUB”) and prepare their statutory financial statements 
in accordance with the Regulations on Accounting and Reporting of the Russian Federation. The statutory financial statements 
have been adjusted to present these consolidated financial statements in accordance with IFRS. 

The consolidated financial statements are presented in Russian rubles and all values are rounded to the nearest thousand, except 
when otherwise indicated.

The consolidated financial statements have been prepared on a historical cost basis except for the use of fair value as deemed cost 
for certain property, plant and equipment as of the date of transition to IFRS. 

Functional currency
The Russian ruble is the functional currency of all the companies within the Group and the currency in which these consolidated 
financial statements are presented.

Going concern
In assessing whether the going concern assumption is appropriate for the Group, management considered cash flow projections 
for 2021, taking into account Russia’s current economic environment, the financial situation of the Group, undrawn loan facilities 
available to it, as well as planned expenditure on opening new stores and maintaining existing ones.

Management considers that operating cash flows and the available sources of credit are sufficient to meet the Group’s liabilities 
during the next year. Thus, these consolidated financial statements have been prepared on a going concern basis.

3. Summary of significant accounting policies

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and other entities controlled 
by the Company (its subsidiaries). Control is achieved when the Group is entitled to, or is exposed to a variable return 
on the investment or is exposed to the risk of its change and has the ability to affect those returns through its power over 
the investee. Specifically, the Group controls an investee if and only if the Group has:

 — power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
 — exposure to risk, or rights, to variable returns from its involvement with the investee; and
 — the ability to use its power over the investee to affect its returns.

When the Group has less than a majority of the voting or similar rights of an investee, the Group considers all relevant facts 
and circumstances in assessing whether it has power over an investee, including:

 — the contractual arrangement with the other vote holders of the investee;
 — rights arising from other contractual arrangements;
 — the Group’s voting rights and potential voting rights.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one 
or more of the three elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary 
and ceases when the Group loses control of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired 
or disposed of during the year are included in the consolidated financial statements from the date the Group gains control until 
the date the Group ceases to control the subsidiary.

Profit or loss and each component of other comprehensive income (OCI) are attributed to the shareholders of the parent 
of the Group and to the non-controlling interests, even if this results in the non-controlling interests having a deficit balance. 
The financial statements of subsidiaries are prepared for the same reporting period as those of the parent company. 
When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies in line 
with the Group’s accounting policies. All intra-group assets and liabilities, equity, income, expenses and cash flows relating 
to transactions between members of the Group are eliminated in full on consolidation.If the Group loses control over a subsidiary, 
it derecognizes the respective assets (including goodwill), liabilities, non-controlling interests, and other components of equity, 
and recognizes any resultant gain or loss in profit or loss. Any investment retained is recognized at fair value.

Business combinations
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate 
of the consideration transferred, measured at acquisition date fair value and the amount of any non-controlling interest 
in the acquiree. For each business combination, the acquirer measures the non-controlling interest in the acquiree either 
at fair value or at the proportionate share of the acquiree’s identifiable net assets. Acquisition costs are expensed and included 
in administrative expenses as incurred.

When the Group acquires a business, it assesses the financial assets and liabilities assumed for appropriate classification 
and designation in accordance with the contractual terms, economic circumstances and pertinent conditions as at the acquisition 
date. This includes the separation of embedded derivatives in host contracts held by the acquiree.

If the business combination is achieved in stages the acquirer’s previously held equity interest in the acquiree is remeasured to fair 
value at the acquisition date through profit or loss or other comprehensive income, as appropriate.

Any contingent consideration to be transferred by the acquirer will be recognized at fair value at the acquisition date. Contingent 
consideration classified as equity is not remeasured and its subsequent settlement is accounted for within equity. Contingent 
consideration classified as an asset or liability that is a financial instrument and within the scope of IFRS 9 Financial Instruments, 
is measured at fair value with the changes in fair value recognized in the statement of comprehensive income in accordance with 
IFRS 9. Other contingent consideration that is not within the scope of IFRS 9 is measured at fair value at each reporting date with 
changes in fair value recognized in profit or loss.

Goodwill is initially measured at cost being the excess of the aggregate of the consideration transferred and the amount 
recognized for non-controlling interests and any previous interest held over the net identifiable assets acquired and liabilities 
assumed. If the fair value of the net assets acquired is in excess of the aggregate consideration transferred, the Group re-assesses 
whether it has correctly identified all of the assets acquired and all of the liabilities assumed and reviews the procedures used 
to measure the amounts to be recognized at the acquisition date. If the reassessment still results in an excess of the fair value 
of net assets acquired over the aggregate consideration transferred, then the gain is recognized in profit or loss.

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After initial recognition, goodwill is measured at cost less any accumulated impairment losses. For the purpose of impairment 
testing, goodwill acquired in a business combination is, from the acquisition date, allocated to each of the Group’s cash-generating 
units that are expected to benefit from the combination, irrespective of whether other assets or liabilities of the acquiree are 
assigned to those units. 

Where goodwill forms part of a cash-generating unit and part of the operation within that unit is disposed of, the goodwill 
associated with the operation disposed of is included in the carrying amount of the operation when determining the gain or loss 
on disposal of the operation. Goodwill disposed of in this circumstance is measured based on the relative values of the operation 
disposed of and the portion of the cash-generating unit retained.

Current versus non-current classification of assets and liabilities
The Group presents assets and liabilities in statement of financial position based on current/ noncurrent classification. An asset 
is current when it is:

 — expected to be realised or intended to be sold or consumed in normal operating cycle;
 — held primarily for the purpose of trading;
 — expected to be realised within twelve months after the reporting period; or
 — cash or cash equivalent unless restricted from being exchanged or used to settle a liability for at least twelve months after 

the reporting period.

All other assets are classified as non-current. 

A liability is current when:

 — it is expected to be settled in normal operating cycle;
 — it is held primarily for the purpose of trading;
 — it is due to be settled within twelve months after the reporting period; or
 — there is no unconditional right to defer the settlement of the liability for at least twelve months after the reporting period.

The Group classifies all other liabilities as non-current.

Deferred tax assets and liabilities are classified as non-current assets and liabilities.

Fair value measurement
Fair values of financial instruments measured at amortised cost are disclosed in Note 33.

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market 
participants at the measurement date. The fair value measurement is based on the presumption that the transaction to sell 
the asset or transfer the liability takes place either:

 — in the principal market for the asset or liability; or
 — in the absence of a principal market, in the most advantageous market for the asset or liability.
The principal or the most advantageous market must be accessible to by the Group.

A fair value measurement of a non-financial asset takes into account a market participant’s ability to generate economic benefits 
by using the asset in its highest and best use or by selling it to another market participant that would use the asset in its highest 
and best use.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data are available 
to measure fair value, maximizing the use of relevant observable inputs and minimizing the use of unobservable inputs.

All assets and liabilities for which fair value is measured or disclosed in the financial statements are categorised within the fair value 
hierarchy, described as follows, based on the lowest level input that is significant to the fair value measurement as a whole:

 — Level 1 – quoted (unadjusted) market prices in active markets for identical assets or liabilities;
 — Level 2 – valuation techniques for which the lowest level input that is significant to the fair value measurement is directly 

or indirectly observable;

 — Level 3 – valuation techniques for which the lowest level input that is significant to the fair value measurement is unobservable.

For assets and liabilities that are recognized in the financial statements on a recurring basis, the Group determines whether 
transfers have occurred between Levels in the hierarchy by reassessing categorization (based on the lowest level input that 
is significant to the fair value measurement as a whole) at the end of each reporting period.

Revenue from contracts with customers
The Group is engaged in both retail and wholesale activities; goods are sold through a network of own stores and distribution 
centers. Revenue is recognized when control of the goods passes to the customer, i.e., sales to retail customers are recognized 
at the point of sale in stores and to wholesale customers – at the point of sale in distribution centres or stores, at an amount 
that reflects the consideration to which the Group expects to be entitled in exchange for those goods. Revenue is reduced 
by the expected amount of returns to which customers are entitled under Russian law within 14 days of the purchase except 
for certain categories of goods. The Group uses historical data on the term and frequency of returns from customers to estimate 
and recognize provisions for such returns at the time of sale. Because the level of returns has been steady for several years, 
it is highly probable that no significant changes in cumulative revenue recognized will occur. The validity of this assumption 
and the estimated amount of returns are reassessed at each reporting date.

Customer loyalty program
For the purpose of promoting sales and building customer loyalty, the Group establishes promotion programs to allow customers 
accumulate loyalty points and exchange them for a discount on goods of the main assortment or for goods specially purchased 
for promotions. 

The loyalty program gives rise to a separate performance obligation because it provides a material right to the customer. 
The Group allocates a portion of the transaction price to the loyalty points awarded to the customer based on their relative 
stand-alone selling price and recognizes that portion as a contract liability until the points are redeemed by the customer. Revenue 
is recognized when the customer redeems their loyalty points against goods. The relative stand-alone selling price of the loyalty 
points is estimated based on the probability that the customer will redeem their points. The Group updates its estimate 
of the number of loyalty points that will be redeemed regularly, and the adjusted balance of contract liabilities is charged against 
revenue.

Expenses related to loyalty programs in respect for goods purchased for the purpose of promotion and not sold in the retail chain, 
are recognized in selling expenses and classified as advertising expenses.

The fair value of an asset or a liability is measured using the assumptions that market participants would use when pricing 
the asset or liability, assuming that market participants act in their economic best interest.

Revenue from advertising services and packaging materials

Revenue from advertising services and packaging materials is recognized in the reporting period when the services are provided. 

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The Group classifies such revenue within other income and recognizes it over the period, during which a customer receives 
the services and obtains benefit from them at the same point of time. The Group recognizes revenue in proportion to the services 
received out of total services per contract

Property, plant and equipment
Property, plant and equipment are stated at cost, net of accumulated depreciation and accumulated impairment losses. Such cost 
includes the cost of replacing major parts or components of the property, plant and equipment and borrowing costs for long-term 
construction projects given the recognition criteria are met. When significant parts of property, plant and equipment are required 
to be replaced at certain intervals, the Group depreciates them separately based on their specific useful lives.

Historical cost information was not available in relation to buildings purchased prior to transition to IFRS (1 January 2004). 
Therefore, management used valuations performed by independent professional appraisers to establish the fair value as 
at the date of transition to IFRS and used that value as the deemed cost at that date. 

Cost includes major expenditure for improvements which extend the useful lives of the assets or increase their revenue-generating 
capacity. Repairs and maintenance are charged to the consolidated statement of comprehensive income as incurred.

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction, over their 
estimated useful lives, using the straight-line method. The depreciation method applied to an asset is reviewed at least at each 
financial year-end and, if there has been a significant change in the expected pattern of consumption of the future economic 
benefits embodied in the asset, the method is changed to reflect the changed pattern on a perspective basis as a change in an 
accounting estimate.

The estimated useful economic lives of the related assets are as follows:

Buildings

Machinery and equipment

Other fixed assets

Useful life in years

10-50

1-14

1-10

Other fixed assets consist of vehicles and other miscellaneous groups of fixed assets. Depreciation of vehicles is included in selling 
expenses.

Construction in progress comprises costs directly related to the construction of property, plant and equipment including an 
appropriate allocation of directly attributable variable overheads that are incurred in construction. Depreciation of an asset begins 
when it is available for use, i.e. when it is in the location and condition necessary for it to be capable of operating in the manner 
intended by management. Construction in progress is reviewed regularly to determine whether its carrying value is recoverable 
and whether appropriate provision for impairment is made.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales proceeds 
and the carrying amount of the asset and is recognized in the consolidated statement of comprehensive income.

Government grants
A government grant is recognized when there is reasonable assurance that the entity will comply with the conditions attached to it, 
and that the grant will be received.

Government grants provided to finance specific expenses are recognized in profit or loss on a systematic basis over the periods 
in which the entity recognizes as expenses the related costs for which the grants are intended to compensate. Grants provided 
to finance an asset are recognized in profit or loss on a straight-line basis over the expected useful life of that asset. 

The benefit of a government loan at a below-market interest rate is treated as a government grant. The loan is recognized at fair 
value. The benefit of a below-market interest rate is measured as the difference between the fair value of the loan and cash 
received.

Intangible assets
Intangible assets acquired separately are measured on initial recognition at cost. The cost of intangible assets acquired 
in a business combination is their fair value at the date of acquisition. Following initial recognition, intangible assets are carried 
at cost less any accumulated amortisation and accumulated impairment losses. Internally generated intangibles, excluding 
capitalized software development costs, as well as websites and electronic applications that meet the criteria for recognition, are 
not capitalized, and the related expenditure is reflected in profit or loss in the period in which the expenditure is incurred.

The useful lives of intangible assets are assessed as either finite or indefinite. Intangible assets with finite lives are amortised over 
the useful economic life and assessed for impairment whenever there is an indication that the intangible asset may be impaired.

The following useful lives are used in the calculation of amortization:

Description

Licenses

Software

Trademarks

Other

Useful life in years

1-25

1-25

1-10

1-7

The amortisation period and the amortisation method for an intangible asset with a finite useful life are reviewed at least 
at the end of each reporting period. Changes in the expected useful life or the expected pattern of consumption of future economic 
benefits embodied in the asset are considered to modify the amortisation period or method, as appropriate, and are treated as 
changes in accounting estimates. The amortisation expense on intangible assets with finite lives is recognized in the consolidated 
statement of comprehensive income in the expense category that is consistent with the function of the intangible assets. 

Intangible assets with indefinite useful lives are not amortised, but are tested for impairment annually, either individually 
or at the cash-generating unit level. The assessment of indefinite life is reviewed annually to determine whether the indefinite life 
continues to be supportable. If not, the change in useful life from indefinite to finite is made on a prospective basis. 

Any gain or loss arising upon derecognition of the asset (calculated as the difference between the net disposal proceeds 
and the carrying amount of the asset) is included in the consolidated statement of comprehensive income. 

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Leases
Group as a lessee
The Group’s leases mainly include lease agreements for land and retail store premises. 

The Group has applied a uniform recognition and measurement approach for all leases where it is a lessee, except for short-term 
leases and leases of low-value assets. The Group recognizes lease liabilities in relation to its obligation to make lease payments 
and right-of-use assets representing the right to use the underlying assets.

Below is a summary of the Group’s accounting policies for lease:

Right-of-use assets 
The Group recognizes right-of-use assets at the commencement date of the lease (i.e., the date the underlying asset is available 
for use). Right-of-use assets are measured at cost, less any accumulated depreciation and impairment losses, and adjusted 
for any remeasurement of lease liabilities. The cost of right-of-use assets includes the amount of lease liabilities recognized, initial 
direct costs incurred, and lease payments made at or before the commencement date less any lease incentives received. Unless 
the Group is reasonably certain to obtain ownership of the leased asset at the end of the lease term, the recognized right-of-use 
assets are depreciated on a straight-line basis over the shorter of their estimated useful life and the lease term.

The Group uses the following useful lives:

Buildings

Land

Useful life,  years

1-34

1-65

Depreciation of right-of-use assets is charged to profit or loss, except for depreciation of right-of-use assets capitalized 
to the carrying value of assets under construction during the construction and redesign period necessary to bring the property into 
a condition suitable for use in accordance with the objectives of the Group. Right-of-use assets are tested for impairment.

Lease liabilities
At the commencement date of the lease, the Group recognizes lease liabilities measured at the present value of lease payments 
to be made over the lease term. The lease payments include fixed payments (including in-substance fixed payments) less any lease 
incentives receivable, variable lease payments that depend on an index or a rate, and amounts expected to be paid under residual 
value guarantees. The lease payments also include the exercise price of a purchase option reasonably certain to be exercised 
by the Group and payments of penalties for terminating the lease, if the lease term reflects the Group exercising the option 
to terminate. Variable lease payments that do not depend on an index or a rate are recognized as expenses in the period in which 
the event or condition that triggers the payment occurs.

In calculating the present value of lease payments, the Group uses its incremental borrowing rate at the lease commencement 
date if the interest rate implicit in the lease is not readily determinable. After the commencement date, the amount of lease 
liabilities is increased to reflect the accrual of interest and reduced for the lease payments made. In addition, the carrying amount 
of lease liabilities is remeasured if there is a modification, a change in the lease term, a change in in-substance fixed lease payments 
or a change in the assessment of an option to purchase the underlying asset.

Short-term leases
The Group applies the short-term lease recognition exemption to its short-term leases of machinery and equipment (i.e., those 
leases that have a lease term of 12 months or less from the commencement date and do not contain a purchase option). Lease 
payments on short-term leases are recognized as expense on a straight-line basis over the lease term.

Group as a lessor
Leases in which the Group does not transfer substantially all the risks and rewards incidental to ownership of an asset are classified 
as operating leases. Rental income arising is accounted for on a straight-line basis over the lease terms and is included in revenue 
from lease or sub-lease in the consolidated statement of comprehensive income. 

Impairment of non-current assets
At each reporting date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether 
there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount 
of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate 
the recoverable amount of an individual asset, the Group estimates the recoverable amount of the CGU to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future 
cash flows are discounted to their present value, using a pretax discount rate that reflects current market assessments of the time 
value of money and the risks specific to the asset.

If the recoverable amount of an asset (or CGU) is estimated to be less than its carrying amount, the carrying amount of the asset 
(CGU) is reduced to its recoverable amount. An impairment loss is recognized immediately in the consolidated statement 
of comprehensive income. Where an impairment loss subsequently reverses, the carrying amount of the asset (CGU) is increased 
to the revised estimate of its recoverable amount but so that the increased carrying amount does not exceed the carrying amount 
that would have been determined had no impairment loss been recognized for the asset (CGU) in prior years. A reversal of an 
impairment loss is recognized immediately in the consolidated statement of comprehensive income.

The following asset has specific characteristics for impairment testing:

Goodwill
Goodwill is tested for impairment annually as at 31 December and when circumstances indicate that the carrying value may be 
impaired. Impairment is determined for goodwill by assessing the recoverable amount of each CGU (or group of CGUs) to which 
the goodwill relates. When the recoverable amount of the CGU is less than its carrying amount, an impairment loss is recognized. 
Impairment losses relating to goodwill cannot be reversed in future periods. 

Inventory
Inventory is stated at the lower of cost and net realizable value. Cost comprises the direct cost of goods, transportation, handling 
costs and is decreased by the amount of rebates and promotional bonuses received from suppliers, related to these goods. Cost 
of goods for resale is calculated using the weighted average method, cost of materials and supplies is calculated using cost per unit 
method, cost of fuel and lubricants calculated using the average cost method. Net realizable value represents the estimated selling 
price less all estimated costs necessary to make the sale.

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Provisions
Provisions are recognized when the Group has a present obligation (legal or constructive) as a result of a past event, if it is probable 
that an outflow of resources embodying economic benefits will be required to settle the obligation and a reliable estimate can be 
made of the amount of the obligation.

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation 
at the reporting date, taking into account the risks and uncertainties surrounding the obligation. 

Vendor allowances
The Group receives various types of allowances from vendors in the form of volume discounts (rebates) and other forms 
of payments that effectively reduce the cost of goods purchased from the vendor. Volume-related rebates received from suppliers 
are recorded as a reduction in the price paid for the products and reduce cost of goods sold in the period the products are sold. 

Income taxes 
Income tax expense represents the sum of the tax currently payable and deferred tax. Income taxes are computed in accordance 
with Russian tax legislation. 

Current income tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation 
authorities. The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported 
in the consolidated statement of comprehensive income because it excludes items of income or expense that are taxable 
or deductible in other years and it further excludes items that are never taxable or deductible. Current income tax is calculated 
using tax rates that have been enacted or substantively enacted by the reporting date.

Deferred tax is recognized on differences between the carrying amounts of assets and liabilities in the financial statements 
and the corresponding tax bases used in the computation of taxable profit and is accounted for using the balance sheet liability 
method. 

Deferred tax liabilities are recognized for all taxable temporary differences, except:

 — where the deferred tax liability arises from the initial recognition of goodwill or of an asset or liability in a transaction that is not 

a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable profit or loss;
 — in respect of taxable temporary differences associated with investments in subsidiaries, associates and interests in joint 

ventures, where the timing of the reversal of the temporary differences can be controlled and it is probable that the temporary 
differences will not reverse in the foreseeable future.

Deferred tax assets are recognized for all deductible temporary differences, the carry forward of unused tax credits and any unused 
tax losses to the extent that it is probable that taxable profit will be available against which the deductible temporary differences, 
and the carry forward of unused tax credits and unused tax losses can be utilized, except: 

 — where the deferred tax asset relating to the deductible temporary difference arises from the initial recognition of an asset 

or liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting 
profit nor taxable profit or loss;

 — in respect of deductible temporary differences associated with investments in subsidiaries, associates and interests in joint 

ventures, deferred tax assets are recognized only to the extent that it is probable that the temporary differences will reverse 
in the foreseeable future and taxable profit will be available against which the temporary differences can be utilized.

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability 
is settled or the asset realized, based on tax rates (and tax laws) that have been enacted or substantively enacted by the reporting 
date. 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax 
liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax 
assets and liabilities on a net basis.

Current and deferred taxes are recognized as an expense or income in the consolidated statement of comprehensive income, 
except when they relate to items credited or debited outside profit or loss, either in other comprehensive income or directly 
in equity, in which case the tax is also either in other comprehensive income or directly in equity, or where they arise from the initial 
accounting for a business combination. In the case of a business combination, the tax effect is taken into account in calculating 
goodwill or determining the excess of the acquirer’s interest in the net fair value of the acquiree’s identifiable assets, liabilities 
and contingent liabilities over cost.

Retirement benefit costs
The operating entities of the Group contribute to the state pension, medical and social insurance funds on behalf of all its current 
employees. Any related expenses are recognized in the profit and loss as incurred. 

At the reporting date the Group did not have any pension plans accounted for in accordance with IAS 19 Employee Benefits.

Segment reporting
The Group’s business operations are located in the Russian Federation and relate primarily to retail sales of consumer goods. 
Although the Group operates through different types of stores and in various states within the Russian Federation, the Group’s chief 
operating decision maker reviews the Group’s operations and allocates resources on an individual store-by-store basis. The Group 
has assessed the economic characteristics of the individual stores, including both convenience stores, cosmetic stores, supermarkets 
and others, and determined that the stores have similar products, similar types of customers and similar methods of distributing 
such products. Therefore, the Group considers that it only has one reportable segment under IFRS 8. Segment performance 
is evaluated based on profit or loss and is measured consistently with profit or loss in the consolidated financial statements. 

Seasonality
The Group’s business operations are not influenced by seasonality factors, except for the increase of business activities before 
the New Year holidays.

Borrowing costs
Borrowing costs directly attributable to the acquisition, construction or production of qualifying assets are capitalized as part 
of the cost of that asset, other borrowing costs are recognized in profit or loss in the period in which they are incurred. A qualifying 
asset is an asset that necessarily takes a substantial period of time to get ready for its intended use or sale. 

To the extent that the Group borrows funds generally and uses them for the purpose of obtaining a qualifying asset, the entity 
determines the amount of borrowing costs eligible for capitalization by applying a capitalization rate to the expenditures on that 
asset. The capitalization rate is the weighted average of the borrowing costs applicable to the borrowings of the entity that are 
outstanding during the period, other than borrowings made specifically for the purpose of obtaining a qualifying asset (until 
the qualifying asset is put into operation).

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Contract balances with customers
Contract assets 
A contract asset is the right to consideration in exchange for goods or services transferred to the customer. If the Group transfers 
goods or services to a customer before the customer pays consideration or before payment is due, a contract asset is recognized 
for the earned consideration that is conditional. 

Trade and other receivables 
A receivable represents the Group’s right to an amount of consideration that is unconditional (i.e., only the passage of time 
is required before payment of the consideration is due). 

Contract liabilities 
A contract liability is the obligation to transfer goods or services to a customer for which the Group has received consideration 
(or an amount of consideration is due) from the customer. 

If a customer pays consideration before the Group transfers goods or services to the customer, a contract liability is recognized 
when the payment is made, or the payment is due (whichever is earlier). Contract liabilities are recognized as revenue when 
the Group performs under the contract.

Share-based payments
Certain employees (senior executives) of the Group receive remuneration in the form of share-based payments. Employees receive 
equity instruments as consideration for rendered services. (equitysettled transactions).

The cost of equity-settled transactions is determined by the fair value at the date when the grant is made using an appropriate 
valuation model. That cost is recognized in employee benefits expense, together with a corresponding increase in equity (Share-
based payments reserve), over the period in which the service conditions and, where applicable, the performance conditions are 
fulfilled (the vesting period). 

The cumulative expense recognized for equity-settled transactions at each reporting date until the vesting date reflects the extent 
to which the vesting period has expired and the Group’s best estimate of the number of equity instruments that will ultimately vest. 
The expense or credit in the consolidated statement of comprehensive income for a period represents the movement in cumulative 
expense recognized as at the beginning and end of that period. 

Service and non-market performance conditions are not taken into account when determining the grant date fair value of awards, 
but the likelihood of the conditions being met is assessed as part of the Group’s best estimate of the number of equity instruments 
that will ultimately vest. Market performance conditions are reflected within the grant date fair value. Any other conditions 
attached to an award, but without an associated service requirement, are considered to be non-vesting conditions. 

Non-vesting conditions are reflected in the fair value of an award and lead to an immediate expensing of an award unless there are 
also service and/or performance conditions. 

No expense is recognized for awards that do not ultimately vest because non-market performance and/or service conditions 
have not been met. Where awards include a market or non-vesting condition, the transactions are treated as vested irrespective 
of whether the market or non-vesting condition is satisfied, provided that all other performance and/or service conditions are 
satisfied. 

When the terms of an equity-settled award are modified, the minimum expense recognized is the grant date fair value 
of the unmodified award, provided the original vesting terms of the award are met. An additional expense, measured as at the date 
of modification, is recognized for any modification that increases the total fair value of the share-based payment transaction, 
or is otherwise beneficial to the employee. Where an award is cancelled by the entity, any remaining element of the fair value 
of the award is expensed immediately through profit or loss. 

For the measurement of the fair value of equity-settled transactions with employees, the Group uses a Monte-Carlo simulation 
model for the Share Option Plan.

Financial assets
Initial measurement 
At initial recognition, the Group classifies all of its financial assets based on the business model for managing the assets 
and the asset’s contractual terms, measured at either: amortised cost; fair value through other comprehensive income (FVOCI); 
or fair value through profit or loss (FVPL).

With the exception of receivables that do not contain a significant financing component or for which the Group has applied 
the practical expedient, the Group initially measures a financial asset at its fair value plus, in the case of a financial asset not at fair 
value through profit or loss, transaction costs. Trade receivables that do not contain a significant financing component or for which 
the Group has applied the practical expedient are measured at the transaction price.

The Group only measures loans given and receivables at amortised cost if both of the following conditions are met:

 — the financial asset is held within a business model with the objective to hold financial assets in order to collect contractual cash 

flows;

 — the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal 

and interest on the principal amount outstanding (SPPI).

The details of these conditions are outlined below.

Business model assessment
At the first stage the Group determines its business model at the level that best reflects how it manages groups of financial assets 
to achieve its business objective.

The Group’s business model is not assessed on an instrument-by-instrument basis, but at a higher level of aggregated portfolios 
and is based on observable factors such as:

 — how the performance of the business model and the financial assets held within that business model are evaluated 

and reported to the entity’s key management personnel;

 — the risks that affect the performance of the business model (and the financial assets held within that business model) and, 

in particular, the way those risks are managed;

 — how managers of the business are compensated (for example, whether the compensation is based on the fair value 

of the assets managed or on the contractual cash flows collected);

 — the expected frequency, value and timing of sales are also important aspects of the Group’s assessment.

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The business model assessment is based on reasonably expected scenarios without taking “worst case” or “stress case” scenarios 
into account. If cash flows after initial recognition are realised in a way that is different from the Group’s original expectations, 
the Group does not change the classification of the remaining financial assets held in that business model, but incorporates such 
information when assessing newly originated or newly purchased financial assets going forward.

The solely payment of principal and interest test (SPPI test)
As a second step of its classification process the Group assesses the contractual terms of financial asset to identify whether they 
meet the SPPI test.

‘Principal’ for the purpose of this test is defined as the fair value of the financial asset at initial recognition and may change over 
the life of the financial asset (for example, if there are repayments of principal or amortisation of the premium/discount).

The most significant elements of interest within a lending arrangement are typically the consideration for the time value of money 
and credit risk. To make the SPPI assessment, the Group applies judgement and considers relevant factors such as the currency 
in which the financial asset is denominated, and the period for which the interest rate is set.

Cash and cash equivalents
Cash and short-term deposits in the consolidated statement of financial position comprise cash at banks and on hand and short-
term deposits with a maturity of three months or less.

Derecognition of financial assets and liabilities
A financial asset is removed from the consolidated statement of financial position when:

 — contractual rights to cash flows from this financial asset expire; or
 — the Group transfers the financial asset (substantially all the risks and rewards of ownership of the financial asset): or (a) 

transfers contractual rights to receive cash flows from the financial asset; or (b) reserves contractual rights to receive cash flows 
from the financial asset while assuming contractual obligations to repay these cash flows to one or several beneficiaries under 
the contract.

When the Group transfers a financial asset, it evaluates the extent to which it retains the risks and rewards of ownership 
of the financial asset. When substantially all the risks and rewards are transferred, the Group derecognizes the financial asset. 
When the Group has not transferred all the risks and rewards and retained control over such financial asset, the financial asset 
continues to be recognized to the extent of the Group’s continuing involvement in such asset.

Financial liabilities and equity instruments issued by the Group
Treasury shares
If the Group reacquires its own equity instruments, those instruments (treasury shares) are recognized as a deduction to equity 
at cost, being the consideration paid to reacquire the shares. No gain or loss is recognized in profit or loss on the purchase, sale, 
issue or cancellation of the Group’s own equity instruments. On disposal the cost of treasury shares is written off using weighted 
average method. Treasury shares may be purchased and held by the Company or other subsidiaries of the Group. Any difference 
between the carrying amount and the consideration, if reissued, is recognized in the share premium.

For all financial instruments measured at amortised cost and debt financial assets, interest income is recorded using the effective 
interest rate method. Interest income is recognized in the consolidated statement of comprehensive income.

Treasury shares are used to settle share-based payments during the period.

Impairment of financial assets
The Group recognizes an allowance for expected credit losses (ECLs) for all debt instruments not held at fair value through profit 
or loss. 

Share premium
Share premium represents the difference between the fair value of consideration received and nominal value of the issued 
shares. Share premium also includes a difference between the carrying amount of treasury shares and fair value of consideration 
transferred in business combination.

ECLs are based on the difference between the contractual cash flows due in accordance with the contract and all the cash flows 
that the Group expects to receive, discounted at an original effective interest rate or approximation value. The expected cash flows 
will include cash flows from the sale of collateral held or other credit enhancements that are integral to the contractual terms. 

Earnings per share 
Earnings per share have been determined using the weighted average number of the Group’s shares outstanding during the 12 
months ended 31 December 2020 and 2019.

ECLs are recognized in two stages. For financial exposures for which there has not been a significant increase in credit risk 
since initial recognition, ECLs are provided for credit losses that result from default events that are possible within the next 
12-months (a 12-month ECLs). For those credit exposures for which there has been a significant increase in credit risk since initial 
recognition, a loss allowance is required for credit losses expected over the remaining life of the exposure, irrespective of the timing 
of the default (a lifetime ECLs).

For trade and other receivables and contract assets, the Group applies a simplified approach in calculating ECLs. Therefore, 
the Group does not track changes in credit risk, but instead recognizes a loss allowance based on lifetime ECLs at each reporting 
date. The Group has established a provision matrix that is based on its historical credit loss experience, adjusted for forward-looking 
factors specific to the debtors and the economic environment.

The Group’s cash and cash equivalents have been assigned low credit risk based on the external credit ratings of major banks 
and financial institutions. 

Diluted earnings per share have been determined using the weighted average number of the Group’s shares outstanding during 
the 12 months ended 31 December 2020 and 2019 increased by the expected number of additional ordinary shares that would 
have been outstanding assuming the conversion of all dilutive potential ordinary shares.

Classification as debt or equity
Debt and equity instruments are classified as either financial liabilities or as equity in accordance with the substance 
of the contractual arrangement. 

An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. 
Equity instruments are recorded at the proceeds received, net of direct issue costs. 

Financial liabilities
Financial liabilities of the Group, including borrowings and trade and other payables, are initially measured at fair value, net 
of transaction costs, and subsequently measured at amortised cost using the effective interest rate method. 

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Derecognition of financial liabilities
The Group derecognizes financial liabilities when, and only when, the Group’s obligations are discharged, cancelled or they expire.

Offsetting of financial instruments
Financial assets and financial liabilities are offset, and the net amount is reported in the consolidated statement of financial 
position if there is a currently enforceable legal right to offset the recognized amounts and there is an intention to settle on a net 
basis, to realise the assets and settle the liabilities simultaneously. The right to offset should not be caused by a future event 
and should be legally enforceable in all the following cases:

 — operating activity;
 — default;
 — insolvency or bankruptcy of the Group or any of counterparties.

Fair value of financial instruments
The fair value of financial instruments that are traded in active markets at each reporting date is determined by reference 
to quoted market prices or dealer price quotations (bid price for long positions and ask price for short positions), without any 
deduction for transaction costs. 

For financial instruments not traded in an active market, the fair value is determined using appropriate valuation techniques. Such 
techniques may include using recent arm’s length market transactions; reference to the current fair value of another instrument 
that is substantially the same; a discounted cash flow analysis or other valuation models.

4. Summary of changes in accounting policies and disclosures

Changes in accounting policies and disclosures 

4.1  
During the preparation of the consolidated financial statements for 2020, the Group decided to change its accounting policies as 
regards accounting for the effect from Covid-19 related rent concessions. 

In its consolidated financial statements for 2020, the Group applied an exemption from the requirements of IFRS 16 concerning 
lease modification accounting for rent concessions arising as a direct consequence of Covid-19. The Group applied the practical 
expedient and did not analyze whether its rent concessions were lease modifications. The approach to amendments to IFRS 16 
Covid-19 Related Rent Concessions disclosed in Note 4.3. The amendment was applied retrospectively.

During the preparation of the interim condensed consolidated financial statements for the six months of 2020, the Group did not 
apply the practical expedient and accounted for changes in lease payments as lease modifications. 

The table below shows the effect of applying the new approach on information included in the Group’s interim condensed 
consolidated financial statements for the six months ended 30 June 2020.

Impact on the interim condensed consolidated statement of financial position as at 30 June 2020 (increase/(decrease) per line 
item):

Non-current assets

Right-of-use assets

Total non-current assets

Total assets

Equity and liabilities

Retained earnings

Total equity

Non-current liabilities

Long-term lease liabilities

Deferred tax liabilities

Total non-current liabilities

Current liabilities

Short-term lease liabilities

Total current liabilities

Total equity and liabilities

30 June 2020  
as previously reported

Effect  
of restatement

30 June 2020 
as restated

306,122,243

680,089,706

936,276,458

114,334,304

187,301,865

315,005,878

14,109,880

449,589,875

(1,004,158)

(1,004,158)

(1,004,158)

728,562

728,562

(1,515,608)

182,141

305,118,085

679,085,548

935,272,300

115,062,866

188,030,427

313,490,270

14,292,021

(1,333,467)

448,256,408

38,301,842

299,384,718

(399,253)

(399,253)

37,902,589

298,985,465

936,276,458

(1,004,158)

935,272,300

Impact on the interim condensed consolidated statement of comprehensive income for the six months ended 30 June 2020 
(increase/(decrease) in income and decrease/(increase) in expenses):

General and administrative expenses 

Finance costs

Other income

Profit before tax

Income tax expense

Profit for the year

Total comprehensive income for the year, net of tax

Total comprehensive income for the year, net of tax, attributable to 
shareholders of the parent

For the six months ended 
30 June  2020  
as previously reported

Effect  
of restatement

For the six months ended 
30 June 2020
as restated

(139,032,804)

(23,265,342)

6,767,975

17,947,775

(4,176,629)

13,771,146

13,771,146

15,825

(58,918)

953,796

910,703

(182,141)

728,562

728,562

(139,016,979)

(23,324,260)

7,721,771

18,858,478

(4,358,770)

14,499,708

14,499,708

13,771,146

728,562

14,499,708

Basic and diluted earnings per share for the year attributable to the 
shareholders of the parent

141.11

7.47

148.58

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4. Summary of changes in accounting policies and disclosures (continued)

The table below shows the effect of changes on the consolidated statement of cash flows for the year ended 31 December 2019:

Impact on the interim condensed consolidated statement of cash flows for the six months ended 30 June 2020:

Cash flows from operating activities

Profit before income tax

Adjustments for:

Depreciation and impairment of property, plant and equipment and 
right-of-use assets

Gain from Covid-19 related rent concessions

Finance costs

Cash flows from operating activities before changes in working capital

Cash generated from operations

Cash generated from operations

Interest paid

Net cash from operating activities

Cash flows from financing activities

Repayment of lease liabilities

Net cash used in financing activities

For the six months ended 
30 June 2020 
as previously reported

Effect of  
restatement

For the six months ended 
30 June2020
as restated

17,947,775

910,703

18,858,478

44,371,294

–

23,265,342

87,006,937

58,845,657

(22,462,135)

32,403,518

 (15,825)

(953,796)

58,918

–

–

(58,918)

(58,918)

44,355,469

(953,796)

23,324,260

87,006,937

58,845,657

(22,521,053)

32,344,600

(17,761,266)

(8,635,012)

58,918

58,918

(17,702,348)

(8,576,094)

Reclassification in the consolidated statement of cash flows

4.2  
The Group changed the presentation of certain items of the consolidated statement of cash flows for the year ended 31 December 
2020. The comparative amounts for the year ended 31 December 2019 have been aligned with the newly adopted format 
of presenting the information. The Group made the following changes with respect to comparative data:

 — provision for inventory in the amount of RUB 358,375 thousand was reclassified to line “Expenses on inventories recorded 

at net realizable value” from “Increase in inventories”; 

 — government grants received to purchase property, plant and equipment in the amount of RUB 614,318 thousand were 

reclassified from cash flows from operating activities to cash flows from investing activities.

Cash flows from operating activities

Expenses on inventories recorded at net realizable value

Income from government grants

Operating cash flows before working capital changes 

Increase in inventory

Increase in government grants

2019  
as previously reported

Effect  
of reclassification

2019  
as restated

–

–

148,516,906

(36,733,083)

231,232

358,375

(383,086)

(24,711)

(358,375)

(231,232)

358,375

(383,086)

148,492,195

(37,091,458)

–

Cash generated from operations

88,228,480

(614,318)

87,614,162

Cash flows from investing activities

Proceeds from government grants

–

614,318

614,318

Net cash used in investing activities

(56,322,981)

614,318

(55,708,663)

New and amended standards and interpretations

4.3 
Except for the changes mentioned above and the adoption of new standards and interpretations effective as of 1 January 2020, 
the accounting policies adopted in the preparation of the annual consolidated financial statements for 2020 are consistent with 
those followed in the preparation of the Group’s annual consolidated financial statements for the year ended 31 December 2019.

The Group has not early adopted any other standard, interpretation or amendment that has been issued but is not yet effective.

Amendments to IFRS 3: Definition of a Business 
The amendment to IFRS 3 Business Combinations clarifies that to be considered a business, an integrated set of activities 
and assets must include, at a minimum, an input and a substantive process that, together, significantly contribute to the ability 
to create output. Furthermore, it clarifies that a business can exist without including all of the inputs and processes needed 
to create outputs. These amendments had no impact on the consolidated financial statements of the Group, but may impact 
future periods should the Group enter into any business combinations.

Amendments to IFRS 7, IFRS 9 and IAS 39 Interest Rate Benchmark Reform
The amendments to IFRS 7, IFRS 9 and IAS 39 Financial Instruments: Recognition and Measurement provide a number of reliefs, 
which apply to all hedging relationships that are directly affected by interest rate benchmark reform. A hedging relationship 
is affected if the reform gives rise to uncertainty about the timing and/or amount of benchmark-based cash flows of the hedged 
item or the hedging instrument. These amendments have no impact on the consolidated financial statements of the Group as it 
does not have any interest rate hedge relationships.

Amendments to IAS 1 and IAS 8 Definition of Material 
The amendments provide a new definition of material that states, “information is material if omitting, misstating or obscuring 
it could reasonably be expected to influence decisions that the primary users of general purpose financial statements make 
on the basis of those financial statements, which provide financial information about a specific reporting entity”. 

The amendments clarify that materiality will depend on the nature or magnitude of information, either individually 
or in combination with other information, in the context of the financial statements. A misstatement of information is material 
if it could reasonably be expected to influence decisions made by the primary users. These amendments had no impact 
on the consolidated financial statements of the Group, nor is there expected to be any future impact.

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4. Summary of changes in accounting policies and disclosures (continued)

Conceptual Framework for Financial Reporting issued on 29 March 2018 
The Conceptual Framework is not a standard, and none of the concepts contained therein override the concepts or requirements 
in any standard. The purpose of the Conceptual Framework: to assist the IASB in developing standards; to help preparers develop 
consistent accounting policies where there is no applicable standard in place; and to assist all parties to understand and interpret 
the standards. This will affect those entities which developed their accounting policies based on the Conceptual Framework. 

The revised Conceptual Framework includes some new concepts, updated definitions and recognition criteria for assets 
and liabilities and clarifies some important concepts. These amendments had no impact on the consolidated financial statements 
of the Group.

Amendments to IFRS 16 Covid-19 Related Rent Concessions 
On 28 May 2020, the IASB issued Covid-19 Related Rent Concessions – amendment to IFRS 16 Leases. The amendments 
provide relief to lessees from applying IFRS 16 guidance on lease modification accounting for rent concessions arising as a direct 
consequence of the Covid-19 pandemic. As a practical expedient, a lessee may elect not to assess whether a Covid-19 related rent 
concession from a lessor is a lease modification. A lessee that makes this election accounts for any change in lease payments 
resulting from the Covid-19 related rent concession the same way it would account for the change under IFRS 16, if the change 
were not a lease modification. 

The amendment applies to annual reporting periods beginning on or after 1 June 2020. Earlier application is permitted. The Group 
has used the right to the exemption from the requirements of IFRS 16 in accounting for lease modifications. The decrease in lease 
payments resulting from Covid-19-related rent concessions was recorded as a decrease in the lease liability in the consolidated 
statement of financial position and as an increase in other income in the consolidated statement of comprehensive income. 
The decrease in the lease liability was determined as the difference between its carrying amount immediately prior to the rent 
concessions and the present value of future lease payments, with concessions included, discounted using the original discount rate.

The new and amended standards and interpretations that are issued, but not yet effective, up to the date of issuance 
of the Group’s financial statements are disclosed below. The Group intends to adopt these new and amended standards 
and interpretations, if applicable, when they become effective.

IFRS 17 Insurance Contracts 
In May 2017, the IASB issued IFRS 17 Insurance Contracts (IFRS 17), a comprehensive new accounting standard for insurance 
contracts covering recognition and measurement, presentation and disclosure. Once effective, IFRS 17 will replace IFRS 4 Insurance 
Contracts (IFRS 4) that was issued in 2005. IFRS 17 applies to all types of insurance contracts (i.e., life, non-life, direct insurance 
and re-insurance), regardless of the type of entities that issue them, as well as to certain guarantees and financial instruments with 
discretionary participation features. A few scope exceptions will apply. The overall objective of IFRS 17 is to provide an accounting 
model for insurance contracts that is more useful and consistent for insurers. In contrast to the requirements in IFRS 4, which 
are largely based on grandfathering previous local accounting policies, IFRS 17 provides a comprehensive model for insurance 
contracts, covering all relevant accounting aspects. 

The core of IFRS 17 is the general model, supplemented by:

 — A specific adaptation for contracts with direct participation features (the variable fee approach);
 — A simplified approach (the premium allocation approach) mainly for short-duration contracts.

IFRS 17 is effective for reporting periods beginning on or after 1 January 2023, with comparative figures required. Early application 
is permitted, provided the entity also applies IFRS 9 and IFRS 15 on or before the date it first applies IFRS 17. This standard is not 
applicable to the Group. 

Amendments to IAS 1: Classification of Liabilities as Current or Non-current 
In January 2020, the IASB issued amendments to paragraphs 69 to 76 of IAS 1 to specify the requirements for classifying liabilities 
as current or non-current. The amendments clarify: 

 — what is meant by a right to defer settlement;
 — that a right to defer must exist at the end of the reporting period; 
 — that classification is unaffected by the likelihood that an entity will exercise its deferral right; 
 — that only if an embedded derivative in a convertible liability is itself an equity instrument would the terms of a liability not 

impact its classification. 

The amendments are effective for annual reporting periods beginning on or after 1 January 2023 and must be applied 
retrospectively. The Group is currently assessing the impact which the amendments will have on current practice and whether 
existing loan agreements may require renegotiation.

Reference to the Conceptual Framework – Amendments to IFRS 3 
In May 2020, the IASB issued Amendments to IFRS 3 Business Combinations – Reference to the Conceptual Framework. 
The amendments are intended to replace a reference to the Framework for the Preparation and Presentation of Financial 
Statements, issued in 1989, with a reference to the Conceptual Framework for Financial Reporting issued in March 2018 without 
significantly changing its requirements. 

The Board also added an exception to the recognition principle of IFRS 3 to avoid the issue of potential ‘day 2’ gains or losses 
arising for liabilities and contingent liabilities that would be within the scope of IAS 37 or IFRIC 21 Levies, if incurred separately. 

At the same time, the Board decided to clarify existing guidance in IFRS 3 for contingent assets that would not be affected by 
replacing the reference to the Framework for the Preparation and Presentation of Financial Statements. 

The amendments are effective for annual reporting periods beginning on or after 1 January 2022 and apply prospectively.

Amendments to IAS 16 – Property, Plant and Equipment: Proceeds before Intended Use
In May 2020, the IASB issued Property, Plant and Equipment – Proceeds before Intended Use, which prohibits entities deducting 
from the cost of an item of property, plant and equipment, any proceeds from selling items produced while bringing that asset 
to the location and condition necessary for it to be capable of operating in the manner intended by management. Instead, an entity 
recognises the proceeds from selling such items, and the costs of producing those items, in profit or loss. 

The amendment is effective for annual reporting periods beginning on or after 1 January 2022 and must be applied retrospectively 
to items of property, plant and equipment made available for use on or after the beginning of the earliest period presented when 
the entity first applies the amendment. 

The amendments are not expected to have a material impact on the consolidated financial statements of the Group.

Amendments to IAS 37 – Onerous Contracts – Costs of Fulfilling a Contract
In May 2020, the IASB issued amendments to IAS 37 to specify which costs an entity needs to include when assessing whether 
a contract is onerous or loss-making. 

The amendments apply a “directly related cost approach”. The costs that relate directly to a contract to provide goods or services 
include both incremental costs and an allocation of costs directly related to contract activities. General and administrative costs do 
not relate directly to a contract and are excluded unless they are explicitly chargeable to the counterparty under the contract. 

The amendments are effective for annual reporting periods beginning on or after 1 January 2022. The Group will apply these 
amendments to contracts for which it has not yet fulfilled all its obligations at the beginning of the annual reporting period 
in which it first applies the amendments.

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5. Significant accounting judgements and estimates

IFRS 1 First-time Adoption of International Financial Reporting Standards – Subsidiary as a first-time adopter 
As part of its 2018-2020 annual improvements to IFRS standards process, the IASB issued an amendment to IFRS 1 First-time 
Adoption of International Financial Reporting Standards. The amendment permits a subsidiary that elects to apply paragraph 
D16(a) of IFRS 1 to measure cumulative translation differences using the amounts reported by the parent, based on the parent’s 
date of transition to IFRS. 

This amendment is also applied to an associate or joint venture that elects to apply paragraph D16(a) of IFRS 1. The amendment 
is effective for annual reporting periods beginning on or after 1 January 2022 with earlier adoption permitted.

IFRS 9 Financial Instruments – Fees in the ‘10 per cent’ test for derecognition of financial liabilities 
As part of its 2018-2020 annual improvements to IFRS standards process the IASB issued amendment to IFRS 9. The amendment 
clarifies the fees that an entity includes when assessing whether the terms of a new or modified financial liability are substantially 
different from the terms of the original financial liability. These fees include only those paid or received between the borrower 
and the lender, including fees paid or received by either the borrower or lender on the other’s behalf. An entity applies 
the amendment to financial liabilities that are modified or exchanged on or after the beginning of the annual reporting period 
in which the entity first applies the amendment. 

The amendment is effective for annual reporting periods beginning on or after 1 January 2022 with earlier adoption permitted. 
The amendments are not expected to have any impact on the consolidated financial statements of the Group.

IAS 41 Agriculture – Taxation in fair value measurements
As part of its 2018-2020 annual improvements to IFRS standards process the IASB issued amendment to IAS 41 Agriculture. 
The amendment removes the requirement in paragraph 22 of IAS 41 that entities exclude cash flows for taxation when measuring 
the fair value of assets within the scope of IAS 41. 

An entity applies the amendment prospectively to fair value measurements on or after the beginning of the first annual reporting 
period beginning on or after 1 January 2022 with earlier adoption permitted. The amendments are not expected to have any impact 
on the Group.

Amendments to IAS 1 Presentation of Financial Statements and IFRS Practice Statement 2: Disclosure of Accounting policies 
In February 2021 the IASB issued amendments to IAS 1 and IFRS Practice Statement 2. The amendments to IAS 1 require companies 
to disclose their material accounting policy information rather than their significant accounting policies. The amendments to IFRS 
Practice Statement 2 provide guidance on how to apply the concept of materiality to accounting policy disclosures.

The amendments will be effective for annual reporting periods beginning on or after 1 January 2023, with early application 
permitted.

The amendments are not expected to have a material impact on the Group. 

Amendments to IAS 8 Accounting policies, Changes in Accounting Estimates and Errors: Definition of Accounting Estimates 
In February 2021 the IASB issued amendments to IAS 8. The amendments clarify how companies should distinguish changes 
in accounting policies from changes in accounting estimates. That distinction is important because changes in accounting 
estimates are applied prospectively only to future transactions and other future events, but changes in accounting policies are 
generally also applied retrospectively to past transactions and other past events.

The amendments will be effective for annual reporting periods beginning on or after 1 January 2023, with early application 
permitted.

The amendments are not expected to have a material impact on the Group.

In the application of the Group’s accounting policies, management is required to make judgments, estimates and assumptions 
about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated 
assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from 
these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized 
in the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future 
periods if the revision affects both current and future periods.

Judgements
Lease term for contracts with a renewal option
The Group determines the lease term as the non-cancellable term of the lease, together with any periods covered by an option 
to extend the lease if it is reasonably certain to be exercised, or any periods covered by an option to terminate the lease, if it 
is reasonably certain not to be exercised.

Under some of its leases, the Group has the option to lease the assets for an additional term, generally of one to ten years. 
The Group applies judgement in evaluating whether it is reasonably certain to exercise the option to renew. That is, it considers 
all relevant factors that create an economic incentive for it to exercise the renewal. After the commencement date, the Group 
reassesses the lease term if there is a significant event or change in circumstances that is within its control and affects its ability 
to exercise (or not to exercise) the option to renew (e.g., a change in business strategy). 

Estimates and assumptions
The key assumptions concerning the future and other key sources of estimation uncertainty at the reporting date, that have 
a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial 
year, are described below. The Group based its assumptions and estimates on parameters available when the consolidated 
financial statements were prepared. Existing circumstances and assumptions about future developments, however, may 
change due to market changes or circumstances arising that are beyond the control of the Group. Such changes are reflected 
in the assumptions when they occur.

Valuation of inventory
Management reviews inventory balances to determine if the inventories can be sold at a price equal to or greater than their 
carrying amount plus costs to sell. The review also identifies slow-moving inventories that are written-off if obsolete or during 
physical inventory counts.

Impairment of non-current assets
The Group reviews the carrying amounts of its assets to determine whether there is any indication that those assets are 
impaired. Impairment exists when the carrying amount of an asset or cash-generating unit exceeds its recoverable amount, which 
is the higher of its fair value less costs to sell and its value in use. 

Management necessarily applies judgment in allocating assets that do not generate independent cash flows to appropriate 
cash-generating units and also in estimating the timing and value of underlying cash flows within the value in use calculation. 
In determining the value in use, future cash flows are estimated for each store based on cash flow projections using the latest 
forecast information available. 

The discounted cash flow model requires numerous estimates and assumptions regarding the future rates of market growth, 
market demand for the products and future return on sales. Due to their subjective nature, these estimates will likely differ from 
actual future results of operations and cash flows, and it is possible that these differences could be material.

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6. Balances and transactions with related parties

Fair value measurement of financial instruments 
When the fair values of financial assets and financial liabilities recorded in the statement of financial position cannot be measured based 
on quoted prices in active markets, their fair value is measured using valuation techniques including the discounted cash flow model. 
The inputs to these models are taken from observable markets where possible, but where this is not feasible, a degree of judgement 
is required in establishing fair values. Judgements include considerations of inputs such as liquidity risk, credit risk and volatility. 

Useful lives of property, plant and equipment and intangible assets
The Group’s property, plant and equipment and intangible assets are depreciated using the straight-line method over their estimated 
useful lives, which are determined based on the Group management’s business plans and estimates related to those assets.

The Group’s leasehold improvements in convenience stores used under leases are depreciated using the straight-line method over 
their estimated useful life beyond the legal expiry dates of lease agreements assuming leases will be renewed. 

The Group’s management periodically reviews the appropriateness of the useful economic lives. The review is based on the current 
condition of the assets, the estimated period during which they will continue to bring economic benefits to the Group, historical 
information on similar assets and industry tendencies and changes in the Group’s development strategy. 

Taxation
The Group is subject to income tax and other taxes. Significant judgment is required in determining the liability for income tax 
and other taxes due to the complexity of the Russian tax legislation. There are many transactions and calculations for which 
the ultimate tax position determination is uncertain. The Group recognizes liabilities for anticipated tax audit issues based 
on estimates of whether it is probable that additional taxes will be due. Where the final tax outcome of these matters is different 
from the amounts that were initially recorded, such differences will impact the amount of tax and tax provisions in the period 
in which such determination is made.

Expected credit losses (hereinafter “ECLs”) for trade and other receivables and contract assets
The Group uses a provision matrix to calculate ECLs for long-term, trade and other receivables and contract assets. The provision 
rates are based on days past due for groupings of various customer segments that have similar loss patterns. 

The provision matrix is initially based on the Group’s historical observed default rates. The Group will calibrate the matrix to adjust 
the historical credit loss experience with forward-looking information. For instance, if forecast economic conditions (i.e., gross 
domestic product) are expected to deteriorate over the next year, which can lead to an increased number of defaults in the food 
manufacturing sector, the historical default rates are adjusted. At every reporting date, the historical observed default rates are 
updated and changes in the forward-looking estimates are analysed. 

Assessment of the correlation between historical observable default rates, forecast economic conditions and ECL is a significant 
estimate. The amount of ECL is sensitive to changes in circumstances and forecast economic conditions. The Group’s credit loss 
experience and forecast economic conditions are not necessarily indicative of the customer’s actual default in the future.

Incremental borrowing rate
The Group determines lease liabilities by discounting lease payments and applying interest rate implicit in lease contracts. 
If the rate cannot be readily determined, the Group applies its incremental borrowing rate, adjusted to take into account 
the specific terms and conditions of a lease and to reflect the interest rate that the Group would pay to borrow: 

 — over a similar term to the lease term;
 — the amount needed to obtain an asset of a similar value to the right-of-use asset; and 
 — in a similar economic environment.

The Group enters into transactions with related parties in the ordinary course of business. 

The Group purchases materials from related parties, receives loans, places deposits, receives rental income. 

Related parties of the Group are represented by the shareholders that have significant influence over the Group, and companies, 
which are the members of the same Group with shareholders (other related parties). 

Bank VTB PJSC and VTB Capital JSC represent the related parties being shareholders of the Group and having significant influence 
over the Group.

Transactions with related parties can be carried out on terms different to transactions with third parties.

Related parties’ balances as at 31 December 2020 and 31 December 2019 are presented as follows:

Other payables (Note 17)

Advances received

Other receivables (Note 12)

Loans received (Note 20)

Short-term loans receivable

Shareholders

Other related parties

31 December 2020

31 December 2019

31 December 2020

31 December 2019

20,583

11,890

2,567

–

–

94,502

3,585

1,834

33,200,000

–

165,670

492

3,114

–

–

58

–

–

–

247,761

The Group’s transactions with related parties for the years ended at 31 December 2020 and 31 December 2019 are presented as 
follows:

Shareholders

Other related parties

2020

2019

Repayment of loans received, incl. finance costs

Finance costs

Other expenses

Interest income

Rent and utilities income

Other income

Loans receivable repayment

Loans received

Purchases of inventory

Loans issued

Purchase of property, plant and equipment

Purchase of intangible assets

Rent expenses

No guarantees have been given or received.

2020

33,509,193

309,193

91,134

49,429

28,839

61

–

–

–

–

–

–

–

2019

2,784,279

2,565,727

42,995

14,611

26,632

19,809

15,202

5,218,552

–

–

–

–

–

–

52,946

–

2,041

23,998

–

–

564,472

–

–

–

–

–

–

30,228

73

–

278,721

–

911,273

236,780

171,232

45,248

2,683

27,368

26,282

228

229

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    6. Balances and transactions with related parties (continued)

Property, plant and equipment as at 31 December 2019 consisted of the following:

No significant expense has been recognized in the period for expected credit losses on amounts due from related parties.

Short-term remuneration of the key management and members of the Board of Directors of the Group for 2020 amounted 
to RUB 1,733,030 thousand (2019: RUB 2,067,900 thousand). Payments to the Group’s management include remuneration under 
an employment contracts, social contributions and payments to members of the Board of Directors of the Group. The Group 
also accrued share-based payments to its key management personnel for 2020, information on these accruals is disclosed 
in the Note 31. 

7. Property, plant and equipment

Land

Buildings

Machinery and 
equipment

Other  
assets

Assets under 
construction

Total

Cost

At 1 January 2019

14,004,240 294,355,010

114,262,265

43,165,668

23,156,927

488,944,110

Additions

Transfers 

Disposals

19,019

–

22,869,304

1,723,433

30,024,652

54,636,408

–

40,690,438

–

–

(40,690,438)

–

(9,683)

(7,967,388)

(5,886,738)

(2,623,593)

(162,049)

(16,649,451)

At 31 December 2019

14,013,576 327,078,060

131,244,831

42,265,508

12,329,092

526,931,067

Property, plant and equipment as at 31 December 2020 consisted of the following:

Accumulated depreciation and impairment

Land

Buildings

Machinery and 
equipment

Other  
assets

Assets under 
construction

Total

Cost

At 1 January 2020 

14,013,576

327,078,060

131,244,831

42,265,508

12,329,092

526,931,067

Additions

Transfers 

Disposals

–

–

–

12,840,791

1,432,848

13,992,898

28,266,537

14,965,156

–

–

(14,965,156)

–

(8,590)

(3,817,335)

(3,978,170)

(7,227,977)

(159,982)

(15,192,054)

At 31 December 2020

14,004,986

338,225,881

140,107,452

36,470,379

11,196,852

540,005,550

At 1 January 2019

Depreciation for the year

Impairment for the year

Disposals

At 31 December 2019

Net book value

At 1 January 2019

– (50,803,350)

(71,203,070)

(22,100,208)

(21,212,009)

(17,760,147)

(4,934,458)

–

–

(144,106,628)

(43,906,614)

(1,264,805)

(21,144)

(947)

(264,200)

(1,551,096)

7,820,139

5,230,515

2,568,604

–

15,619,258

–

–

–

– (65,460,025)

(83,753,846)

(24,467,009)

(264,200)

(173,945,080)

14,004,240 243,551,660

43,059,195

21,065,460

23,156,927

344,837,482

Accumulated depreciation and 
impairment

At 1 January 2020

Depreciation for the year

Impairment for the year 

Reversal of impairment losses

Disposals

At 31 December 2020

Net book value

At 1 January 2020

–

–

–

–

–

–

(65,460,025)

(83,753,846)

(24,467,009)

(264,200)

(173,945,080)

(18,795,931)

(18,131,764)

(5,065,408)

–

(41,993,103)

(1,315,750)

288,314

(13,064)

11,904

–

–

(812,743)

(2,141,557)

–

300,218

3,764,278

3,464,916

6,955,165

102,957

14,287,316

(81,519,114)

(98,421,854)

(22,577,252)

(973,986)

(203,492,206)

14,013,576

261,618,035

47,490,985

17,798,499

12,064,892

352,985,987

At 31 December 2020

14,004,986

256,706,767

41,685,598

13,893,127

10,222,866

336,513,344

At 31 December 2019

14,013,576 261,618,035

47,490,985

17,798,499

12,064,892

352,985,987

In 2020, the weighted average capitalization rate on borrowed funds was 7.01% per annum (2019: 8.10%). The information 
on interest expenses included in the cost of qualifying assets is disclosed in Note 27.

Impairment of non-current assets, except for goodwill
Based on observed external evidence of impairment of non-current assets, except for goodwill, as at 31 December 2020, the Group 
made a conclusion on the unfavourable market and economic conditions in the market where the Group operated. 

The Group performed the impairment test of non-current assets, including property, plant and equipment, right-of-use 
assets and intangible assets, to assess whether there are indicators of possible impairment. Based on the impairment testing, 
the Group recognized impairment losses in the consolidated statement of comprehensive income of RUB 2,160,293 thousand 
for the tested assets, including impairment of property, plant and equipment in the amount of RUB 1,328,814 thousand, 
and right-of-use assets in the amount of RUB 831,479 thousand: the amount of reversals of impairment losses of property, plant 
and equipment amounted to RUB 300,218 thousand right-of-use assets – RUB 303,769 thousand (as for 2019 year the Group 
recognized impairment losses RUB 1,458,360 thousand, including impairment of property, plant and equipment in the amount 
of RUB 1,038,962 thousand, right-of-use assets in the amount of RUB 419,399 thousand).

In addition, the Group recognized losses from impairment of property, plant and equipment in the consolidated statement 
of comprehensive income in the amount of RUB 812,743 thousand for items of property, plant and equipment for which 
completion of construction is not expected (In addition for 2019 year the Group recognized losses from impairment of property, 
plant and equipment resulting from a fire at the Group’s distribution center in Voronezh and agricultural assets in the amount 
of RUB 512,134 thousand).

230

231

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report     
 
 
 
7. Property, plant and equipment (continued)

8. Lease

Group approach for impairment testing
The evaluation was performed at the lowest level of aggregation of assets that is able to generate independent cash inflows (CGU), 
which is generally at the individual store level.

In determining units that generate substantially independent cash inflows management of the Group considered a number 
of factors, including how it controls performance of CGUs, how it make decisions about liquidation of assets or continuance 
of CGUs operations.

The Group compared recoverable amount of an individual CGU with its carrying amount for the purpose of impairment test. 
The recoverable amount is measured as higher of its fair value less costs of disposal and its value in use. From practical point 
of view, the Group does not disclose impairment by individual CGU due to significant volume of information.

Main assumptions
Future cash flows are based on the current budgets and forecasts for 5 years period approved by the management along 
with terminal value of forecasted free cash flows that are expected to be generated beyond the forecast period. One the main 
assumption applied in the model of expected cash flows is increase of revenue by 4.2% (mainly driven by CPI) (2019: 3.7%).

Cash flow forecasts for capital expenditure are based on past experience and include ongoing capital expenditure required 
to maintain the level of economic benefits from CGU in its current position.

Pre-tax discount rate represents the Group’s pre-tax weighted average cost of capital which is then adjusted to reflect the risks 
specific to the respective assets and is equal to 12.81%.

The Group’s management believes that all of its estimates are reasonable and consistent with how the Group manages its assets 
and operations and reflect management’s best knowledge. 

Sensitivity analysis
The result of applying discounted cash flows model reflects expectations about possible variations in the amount and timing 
of future cash flows. If the revised estimated discount rate consistently applied to the discounted cash flows had been 0.5% higher 
than management’s estimates, the impairment of non-current assets would increase by RUB 160,367 thousand. If the revised 
estimated discount rate consistently applied to the discounted cash flows had been 0.5% lower than management’s estimates, 
the impairment of non-current assets would decrease by RUB 195,633 thousand. If the revenue rate of growth had been 0.5% 
lower than management’s estimates, the impairment of non-current assets would increase by RUB 319,240 thousand.

Group as a lessee
Right-of-use assets and lease liabilities
As at 31 December 2020, right-of-use assets consisted of the following:

Cost

As at 1 January 2020

Additions

Modification

Indexation

Derecognition

As at 31 December 2020

Accumulated depreciation and impairment

As at 1 January 2020

Depreciation for the year

Impairment for the year (Note 7)

Reversal of impairment losses (Note 7)

Derecognition

As at 31 December 2020

Net book value

As at 1 January 2020

As at 31 December 2020

Buildings

Land

Total

481,831,850

36,623,382

10,554,431

1,373,791

(14,220,337)

516,163,117

(173,221,982)

(43,811,248)

(831,479)

303,769

5,844,218

(211,716,722)

5,872,964

100,272

(148,910)

17,664

(970,024)

4,871,966

(916,620)

(152,540)

–

–

195,494

(873,666)

487,704,814

36,723,654

10,405,521

1,391,455

(15,190,361)

521,035,083

(174,138,602)

(43,963,788)

(831,479)

303,769

6,039,712

(212,590,388)

308,609,868

304,446,395

4,956,344

3,998,300

313,566,212

308,444,695

In 2020 depreciation of a right-of-use assets in the amount of RUB 264,355 thousand was capitalized to the value of property, 
plant and equipment.

232

233

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report     
 
8. Lease (continued)

As at 31 December 2019, right-of-use assets consisted of the following:

Cost

As at 1 January 2019

Additions

Modification

Indexation

Derecognition

As at 31 December 2019

Accumulated depreciation and impairment

As at 1 January 2019

Depreciation for the year

Impairment for the year (Note 7)

Derecognition

As at 31 December 2019

Net book value

As at 1 January 2019

As at 31 December 2019

Buildings 

Land 

Total

418,391,845

54,440,799

20,204,993

2,570,743

(13,776,530)

481,831,850

(137,065,442)

(41,740,978)

(419,399)

6,003,837

5,614,674

424,006,519

67,007

385,366

19,765

(213,848)

5,872,964

(763,385)

(224,692)

–

71,457

54,507,806

20,590,359

2,590,508

(13,990,378)

487,704,814

(137,828,827)

(41,965,670)

(419,399)

6,075,294

(173,221,982)

(916,620)

(174,138,602)

281,326,403

308,609,868

4,851,289

4,956,344

286,177,692

313,566,212

In 2019 depreciation of a right-of-use assets in the amount of RUB 724,932 thousand were capitalized to the value of property, 
plant and equipment.

Lease liabilities
Set out below are the carrying amounts of Group’s lease liabilities and their movements during the period:

Short-term liabilities

Long-term liabilities

Total

Short-term liabilities

Long-term liabilities

Total

Year of maturity

2021

2022-2069

Weighted average 
effective  
interest rate, %

8.47

8.37

Year of maturity

2020

2021-2069

Weighted average 
effective  
interest rate, %

9.08

8.94

31 December  
2020

41,432,103

316,141,855

357,573,958

31 December  
2019

36,609,206

320,600,953

357,210,159

Set out below are the are the amounts recognized in the consolidated statement of comprehensive income ((income)/expenses):

Depreciation and impairment of right-of-use assets

Interest expenses on the lease

Foreign exchange loss/(gain)

Gain from cancelation of lease contracts

Gain from Covid-19 related rent concessions

Lease expenses related to short-term lease (included in “General and administrative expenses”)

Lease expenses related to lease of low-value assets (included in “General  
and administrative expenses”)

Variable lease payments (included in “General and administrative expenses”)

31 December  
2020

31 December  
2019

44,227,143

30,771,302

143,239

(1,687,459)

(1,481,968)

267,715

79,410

1,081,701

41,660,137

32,414,202

(92,271)

(1,985,180)

–

249,969

103,472

628,765

73,401,083

72,979,094

At 1 January

Additions and other increase

Modification

Indexation

Payments

Interest accrued (Note 27)

Interest paid

Derecognition

Rent concessions due to Covid-19 pandemic

Foreign exchange loss/(gain)

At 31 December

2020

357,210,159

36,459,462

10,405,521

1,391,455

(35,715,802)

30,771,302

(30,771,302)

(10,838,108)

(1,481,968)

143,239

2019

322,741,246

54,522,871

20,590,359

2,590,508

(33,242,289)

32,414,202

(32,414,202)

(9,900,264)

–

(92,272)

357,573,958

357,210,159

234

235

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report     
 
 
9. Intangible assets

10. Goodwill

As at 31 December 2020, intangible assets consisted of the following:

Goodwill as at 31 December 2020 and 2019 consisted of the following:

Cost

At 1 January 2020

Additions 

Disposals 

At 31 December 2020

Accumulated amortisation and impairment

At 1 January 2020

Amortisation for the year

Disposals 

At 31 December 2020

Net book value

At 1 January 2020

At 31 December 2020

Licenses

Software

Trademarks

Other

Total

503,881

81,115

(283,376)

301,620

(160,946)

(233,281)

268,921

(125,306)

4,622,012

3,220,423

(981,308)

6,861,127

(1,125,834)

(1,427,274)

952,487

(1,600,621)

342,935

176,314

3,496,178

5,260,506

32,592

1,606

(18)

34,180

(9,190)

(3,387)

18

(12,559)

23,402

21,621

99,373

37,289

(37,317)

99,345

(47,211)

(39,851)

35,528

(51,534)

5,257,858

3,340,433

(1,302,019)

7,296,272

(1,343,181)

(1,703,793)

1,256,954

(1,790,020)

52,162

47,811

3,914,677

5,506,252

As at 31 December 2019, intangible assets consisted of the following:

Goodwill as at 1 January

Goodwill as at 31 December

Carrying amount of goodwill allocated to each of the cash generated units:

Stores Magnit Cosmetic and Magnit Pharmacy formats

Manufactury company TD Holding LLC

Total

2020

26,879,317

26,879,317

2019

26,879,317

26,879,317

As at 31 December 2020 As at 31 December 2019

25,511,824

1,367,493

25,511,824

1,367,493

26,879,317

26,879,317

Stores Magnit Cosmetic and Magnit Pharmacy formats CGU
At the year end the Group performed an annual impairment test of goodwill related to the acquisition of SIA Group. In assessing 
whether the goodwill has been impaired, the carrying value of CGU, comprising Magnit Cosmetic and Magnit Pharmacy formats, 
to which the goodwill had been allocated in full was compared with its estimated value in use. 

Future cash flows were determined based on the forecast of free cash flows for five years subject to the effect of their terminal 
value.

Licenses

Software

Trademarks

Other

Total

The pre-tax discount rate was determined based on the weighted average cost of capital of the Group and amounted to 12.81%. 

Cost

At 1 January 2019

Additions 

Disposals 

At 31 December 2019

Accumulated amortisation and impairment

At 1 January 2019

Amortisation for the year

Disposals 

At 31 December 2019

Net book value

At 1 January 2019

At 31 December 2019

282,546

300,305

(78,970)

503,881

(138,561)

(88,854)

66,469

2,636,596

2,890,995

(905,579)

4,622,012

(1,197,228)

(825,120)

896,514

(160,946)

(1,125,834)

143,985

342,935

1,439,368

3,496,178

31,721

871

–

32,592

(5,938)

(3,252)

–

(9,190)

25,783

23,402

122,017

45,110

(67,754)

99,373

(54,004)

(59,363)

66,156

(47,211)

3,072,880

3,237,281

(1,052,303)

5,257,858

(1,395,731)

(976,589)

1,029,139

(1,343,181)

68,013

52,162

1,677,149

3,914,677

Amortization expense is included in general and administrative expenses (Note 26). The information about impairment test 
performed is disclosed in Note 7.

As a result of the analysis no impairment was identified for this CGU.

Key assumptions used in value in use calculations and sensitivity to changes in assumptions 
The calculation of the value in use is most sensitive to the following assumptions:

 — gross margin;
 — discount rate;
 — revenue growth.

Gross margin
The gross margin included in the forecast of Group’s activities in the Magnit Cosmetic and Magnit Pharmacy formats 
is in accordance with the approved strategic development plan and expected increased volume of sales. A decrease in consumer 
demand may lead to a decrease in gross margin. A decrease in gross margin by 5% would result in a decrease in expected 
operating cash flows but would not cause an impairment loss.

Discount rate
An increase in the pre-tax discount rate by i.e. + 0.5%, to 13.31%, would reduce the expected discounted cash flows but would not 
cause an impairment loss. 

236

237

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report     
 
 
 
10. Goodwill (continued)

12. Trade and other receivables

Revenue growth
Revenue growth for the forecast period being in the range from 2.2% to 10.7% (2019 – 11.1% to 28%). The forecast is based 
on Group’s activities in the Magnit Cosmetic and Magnit Pharmacy formats. The Group forecast of the expected volume of sales 
is based on the approved strategic development plan for the forecast period, as well as indicators of the expected consumer price 
index. The expected consumer price index is 4% (2019: 2.8-3.2%). The Group’s management believes that all of its estimates are 
reasonable and consistent with the internal reporting and reflect management’s best knowledge. 

A decrease in customer demand may lead to decline in sales. A decrease in revenue by 5% would result in a decrease in expected 
operating cash flows but would not cause any impairment loss.

Manufactory company TD-holding LLC
The Group performed its annual impairment test of goodwill related to the acquisition of  
TD-holding LLC as of 31 December2020. In assessing whether the goodwill has been impaired, the carrying value of cash 
generating unit was compared with its estimated value in use. 

Value in use was determined using a discounted cash flow model. Future cash flows were calculated based on forecast of operating 
cash flows for five years plus terminal value. approved by the management of the Group, taking into account inflation 4% (2019: 
3.3%), demand for goods produced by TDholding LLC, as well as other macroeconomic assumptions. Pre-tax discount rate was 
determined based on the weighted average cost of capital of the Group and amounted to 12.81%.

The impairment test did not reveal any impairment of goodwill.

The Group’s management believes that all of its estimates are reasonable and consistent with the internal reporting and reflect 
management’s best knowledge. 

11. Inventory

Inventory as at 31 December 2020 and 2019 consisted of the following:

Goods for resale (at lower of cost and net realisable value)

Materials and supplies (at cost price)

2020

194,944,876

11,004,318

2019

208,653,823

10,219,763

205,949,194

218,873,586

Materials and supplies are represented by spare parts, packaging materials and other materials used in supermarkets, stores 
and warehouses, as well as semi-finished goods of own production. 

During 2020 year the Group wrote down inventories to their net releasable value, which resulted in recognition of expenses within 
“Cost of goods sold” in the consolidated statement of comprehensive income in the amount of RUB 597,351 thousand (2019: 
RUB 358,375 thousand).

Trade and other receivables as at 31 December 2020 and 2019 consisted of the following:

Other receivables – third parties

Trade receivables – third parties

Other receivables – related parties (Note 6)

Expected credit losses

2020

5,224,320

4,848,309

5,681

(1,514,488)

8,563,822

2019

6,272,129

8,782,045

1,834

(1,062,568)

13,993,440

Other receivables mainly relate to vendor allowances.

Trade receivables are non-interest bearing and are generally repaid on a short-term basis within 90 days.

Trade receivables are mainly represented by accounts receivables from customers of the SIA Group.

The Group uses a provision matrix to calculate expected credit losses (ECLs) for trade and other receivables. The provision rates are 
based on days past due for groupings of various customer segments that have similar loss patterns. 

The provision matrix is initially based on the Group’s historical observed default rates. The Group calibrates the matrix to adjust 
the historical credit loss experience with forward-looking information. At every reporting date, the historically observed default 
rates are updated and changes in the forward-looking estimates are analysed. 

The ECLs calculation reflects the probability-weighted outcome, the time value of money and reasonable and supportable 
information that is available at the reporting date about past events, current conditions and forecasts of future economic 
conditions. 

As at 31 December 2020 the Group made an analysis of pandemic Covid-19 influence on the ECLs and did not identify significant 
deterioration of credit quality of the Group’s main customers, so there was no need for the revision of the provision matrix for ECLs.

Set out below is the information about the expected credit losses on the Group’s trade and other receivables as at 31 December 
2020:

Current

Overdue
<90 days

Overdue
90-180 days

Overdue
180-360 days

Overdue
>360 days

Total

2020

ECL rate

0.1-3%

3-5%

Carrying amount before ECLs

3,910,007

4,485,359

ECLs

89,077

123,568

10-20%

255,116

51,023

50%

354,015

177,007

100%

1,073,813

10,078,310

1,073,813

1,514,488

238

239

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report     
 
 
 
 
 
 
12. Trade and other receivables (continued)

14. Cash and cash equivalents

Set out below is the information about the expected credit losses on the Group’s trade and other receivables as at 31 December 
2019:

Cash and cash equivalents as at 31 December 2020 and 2019 consisted of the following:

Current

Overdue
<90 days

Overdue
90-180 days

Overdue
180-360 days

Overdue
>360 days

Total

2019

ECL rate

0.1-1.5%

3-5%

Carrying amount before ECLs

12,482,031

1,251,200

ECLs

25,024

37,536

10-20%

168,101

33,620

50%

376,577

188,289

100%

778,099

15,056,008

778,099

1,062,568

Set out below is the movement in the allowance for expected credit losses:

Cash on hand, in RUB

Cash in banks, in RUB

Cash in banks, in foreign currency

Cash in transit, in RUB

Cash placed on accounts with minimum account balance, in RUB

Deposits, in RUB

2020

2,080,093

9,348,609

935

1,599,303

9,160,000

22,510,641

2019

2,262,150

452,565

5,456

4,981,127

1,200,000

–

44,699,581

8,901,298

As at 1 January

Accrual of provision for expected credit losses 

Release

As at 31 December

13. Advances paid

Advances paid as at 31 December 2020 and 2019 consisted of the following:

Advances to third party suppliers

Advances for customs duties

Other advances

2020

(1,062,568)

(668,262)

216,342

2019

(656,795)

(505,958)

100,185

(1,514,488)

(1,062,568)

2020

4,901,938

617,903

61,525

2019

4,904,086

751,668

114,204

Cash in transit represents cash collected by banks from the Group’s stores and not deposited in bank accounts and bank card 
payments being processed as at 31 December 2020 and 2019.

As at 31 December 2020, cash of RUB 22,510,641 thousand was placed in rubles deposits, and cash of RUB 9,160,000 thousand 
in rubles was placed on accounts with minimum account balance maturing in January 2021. Interest accrued as at 31 December 
2020 was immaterial.

As at 31 December 2019, cash of RUB 1,200,000 thousand was placed on accounts with minimum account balance maturing 
in January 2020. Interest accrued as at 31 December 2019 was immaterial. 

15. Share capital, share premium and treasury shares

Authorized share capital (ordinary shares with a par value  
of RUB 0.01)

5,581,366

5,769,958

Issued and fully paid share capital (par value of RUB 0.01 each)

Share premium at 1 January

Transfer of rights to equity instruments under share-based payments program (Note 31)

2020
No. (‘000)

200,850

101,911

2020

87,379,413

11,508

2019
No. (‘000)

200,850

101,911

2019

87,257,340

122,073

Share premium at 31 December

87,390,921

87,379,413

240

241

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report     
 
 
 
 
 
 
 
15. Share capital, share premium and treasury shares (continued)

In 2020, the Group paid dividends of RUB 29,871,472 thousand (2019: RUB 29,993,007 thousand).

Balance of shares outstanding at beginning of financial year

Purchase of treasury shares

Transfer of treasury shares under share-based payments program (Note 31)

Transfer of treasury shares under employment contract with the President (Note 31)

2020
No. (‘000)

97,550

–

74

41

2019
No. (‘000)

98,665

(1,302)

105

82

Balance of shares outstanding at the end of financial year

97,665

97,550

In 2020, the Group did not acquire any treasury shares on the open market.

In 2020, the Group transferred 73,597 treasury shares to key management personnel as compensation under the Long-term 
management incentive program (Note 31). The fair value of the compensation was RUB 271,571 thousand. The difference 
of RUB 5,770 thousand between the carrying amount of the treasury shares and the fair value of compensation granted under 
the long-term incentive program was recognized as a reduction of share premium.

In 2020, the Group transferred 41,177 treasury shares to the Group’s President under his employment contract (Note 31). The fair 
value of the consideration transferred was RUB 172,451 thousand. The difference of RUB 17,278 thousand between the carrying 
amount of the treasury shares and the fair value of consideration transferred was recognized as an increase of share premium.

In 2019, the Group purchased 1,302,397 treasury shares on the open market, the acquisition cost of the shares amounted 
to 5,109,648 thousand rubles. 

In 2019, the Group transferred 105,258 treasury shares to key management personnel as compensation under the Long-term 
management incentive program (Note 31). The fair value of the compensation was RUB 432,634 thousand. The difference 
of RUB 35,979 thousand between the carrying amount of the treasury shares and the fair value of compensation granted under 
the long-term incentive program was recognized as share premium.

In 2019, the Group transferred 82,355 treasury shares to the Group’s President under his employment contract (Note 31). The fair 
value of the consideration transferred was RUB 396,440 thousand. The difference of RUB 86,094 thousand between the carrying 
amount of the treasury shares and the fair value of consideration transferred was recognized as share premium.

16. Dividends declared

As at 31 December 2020, dividends payable were RUB 24,094,729 thousand (31 December 2019: RUB 14,452,943 thousand). 
Dividends payable as at 31 December 2020 were paid in January 2021.

17. Trade and other payables

Trade and other payables as at 31 December 2020 and 2019 consisted of the following:

Trade payables to third parties

Other payables to third parties

Other payables to related parties (Note 6)

31 December 2020

31 December 2019

145,281,458

15,604,583

186,253

140,630,829

20,905,617

94,560

161,072,294

161,631,006

Average trade payables turnover was 43 days in 2020 and 45 days in 2019. Interest may be charged on the outstanding balance 
based on market rates in accordance with individual agreements with vendors, however no significant amounts of interest were 
charged to the Group during the reported year. The Group has financial risk management policies in place to help ensure that all 
payables are paid within the credit timeframe.

Trade and other payables denominated in foreign currencies (mainly US dollars and euros) as of 31 December 2020 totaled 
RUB 10,398,919 thousand, including RUB 8,488,173 thousand in USD dollars and RUB 1,910,746 thousand in euros (31 December 
2019: RUB 7,258,346 thousand, including RUB 5,785,691 thousand in USD dollars and RUB 1,472,655 thousand in euros).

18. Accrued expenses

Accrued expenses as at 31 December 2020 and 2019 consisted of the following:

Accrued salaries and wages

Other accrued expenses 

31 December 2020

31 December 2019

11,278,431

11,974,167

8,124,514

8,895,591

23,252,598

17,020,105

In 2020, the Group declared dividends to shareholders relating to 2019 and the 9 months of 2020.

Other accrued expenses are represented by salary surcharges, employee bonuses and other accruals.

Dividends declared for 2019 and for 9 months 2020 (RUB 157 and RUB 245.31 per share)

In 2019, the Group declared dividends to shareholders relating to 2018 and the 9 months of 2019.

Dividends declared for 2018 and for 9 months 2019 (RUB 166.78 and RUB 147.19 per share)

2020

39,513,258

2019

30,816,128

242

243

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    19. Taxes payable, other than income tax

21. Government grants

Taxes payables as at 31 December 2020 and 2019 consisted of the following:

Value added tax

Social insurance contributions

Personal income tax

Property tax

Other taxes

20. Loans and borrowings

31 December 2020

31 December 2019

8,251,995

1,790,088

1,226,450

520,401

65,417

–

2,378,411

1,171,380

631,732

109,484

11,854,351

4,291,007

At 1 January 

Received during the year

Recognized in profit or loss

At 31 December

Short-term

Long-term

2020

3,268,933

190,269

(664,257)

2,794,945

627,304

2,167,641

2019

3,037,701

614,318

(383,086)

3,268,933

62,857

3,206,076

The government grants were received to reimburse a part of the direct costs incurred for the construction and modernization 
of property, plant and equipment. The government grants were received as benefit from obtaining loans at a below-market interest 
rate.

Year of maturity 2020

31 December 2020 Year of maturity 2019

31 December 2019

22. Contract liabilities

Contract liabilities as at 31 December 2020 and 2019 consisted of the following:

Long-term and short-term loans and borrowings as at 31 December 2020 and 2019 consisted of the following:

Long-term loans and borrowings

Unsecured bonds

Unsecured bank loans

Unsecured bank loans from related parties

Less: current portion of long-term borrowings and loans

Total long-term borrowings and loans

Short-term loans and borrowings 

Unsecured bonds

Unsecured bank loans

Current portion of long-term borrowings and loans

Total short-term loans and borrowings 

2022-2023

2022-2027

2021

2021

70,897,128

79,614,330

–

(2,816,532)

147,694,926

10,296,260

5,278,809

2,816,532

18,391,601

2021-2022

2021-2027

2021-2022

2020

2020

40,737,574

47,817,777

33,200,000

(2,122,989)

119,632,362

10,001,047

52,454,420

2,122,989

64,578,456

The Group’s loans and borrowings as at 31 December 2020 and 31 December 2019 bear market interest rates. All loans, borrowings 
and bonds are denominated in Russian rubles. Loans and borrowings were received at fixed rates.

The Group has complied with all covenants set out in the loan agreements as of 31 December 2020 and 31 December 2019.

Short-term liabilities to the customer loyalty program

Short-term advances received from wholesale customers

Changes to the short-term liabilities to the customer loyalty program include the following:

At 1 January

Deferred during the year

Recognized as revenue during the year

At 31 December

31 December 2020

31 December 2019

2,148,681

443,877

810,214

246,497

2,592,558

1,056,711

2020

810,214

12,235,191

(10,896,724)

2,148,681

2019

1,178,273

5,479,317

(5,847,376)

810,214

244

245

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report     
 
 
23. Revenue from contracts with customers

26. General and administrative expenses

Revenue for the years ended 31 December 2020 and 2019 consisted of the following:

General and administrative expenses for the years ended 31 December 2020 and 2019 consisted of the following:

Retail

Wholesale

2020

2019

1,510,070,771

1,332,928,824

43,706,580

35,776,570

1,553,777,351

1,368,705,394

Revenue from contracts with customers is represented by the amounts disclosed in the table above and advertising income 
and income from sales of packing materials (Note 28) for the 2020 amounted to RUB 1,562,939,358 thousand (2019: 
RUB 1,378,925,154 thousand).

24. Cost of sales

Cost of sales for the years ended 31 December 2020 and 2019 consisted of the following:

Cost of goods sold

Transportation expenses

2020

2019

1,149,730,128

1,022,098,438

38,291,560

34,607,615

1,188,021,688

1,056,706,053

Cost of goods sold is reduced by rebates and promotional bonuses received from suppliers.

Cost of goods sold includes losses due to inventory shortages.

In 2020, payroll expenses of RUB 22,419,764 thousand (2019: RUB 22,108,828 thousand) were included in cost of sales.

25. Selling expenses

Selling expenses for the years ended 31 December 2020 and 2019 consisted of the following:

Advertising

Packaging and raw materials

Depreciation of property, plant and equipment

2020

7,627,912

4,861,131

4,398,081

2019

7,715,200

3,215,294

4,755,885

16,887,124

15,686,379

Payroll

Depreciation and impairment of right-of-use assets (Note 8)

Depreciation and impairment of property, plant and equipment (Note 7)

Payroll-related taxes

Utilities and rent

Bank charges

Repair and maintenance

Taxes, other than income tax

Security

Amortisation of intangible assets (Note 9)

Provision for unused vacation

Accrual of expected credit losses (Note 12)

Other expenses

27. Finance costs

Finance costs for the years ended 31 December 2020 and 2019 consisted of the following:

Interest on loans and borrowings

Interest on bonds

Interest on lease liabilities (Note 8)

Total interest expense for financial liabilities

Less amounts included in the cost of qualifying assets

2020

2019

108,535,879

44,227,143

39,436,361

30,104,070

29,715,812

7,108,373

6,731,558

2,924,806

1,790,229

1,703,793

542,696

451,920

6,265,675

95,517,926

41,660,137

40,701,825

26,159,360

25,719,454

6,516,095

5,747,572

3,240,165

1,797,235

976,589

681,018

400,437

5,843,860

279,538,315

254,961,673

2020

8,462,099

5,669,013

30,771,302

44,902,414

(130,140)

44,772,274

2019

13,359,504

2,037,062

32,414,202

47,810,768

(29,119)

47,781,649

246

247

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    28. Other income

Other income for the years ended 31 December 2020 and 2019 consisted of the following:

Advertising income

Sales of packing materials

Fines and penalties

Gain from cancellation of lease contracts (Note 8)

Gain from Covid-19 related rent concessions (Note 8)

Gain from the sale of property, plant and equipment

Other

2020

5,371,680

3,790,327

2,626,926

1,687,459

1,481,968

1,165,190

945,645

2019

6,379,618

3,840,142

3,341,220

1,985,180

–

–

850,307

17,069,195

16,396,467

Deferred tax liabilities

Property, plant and equipment

Prepaid expenses and intangible assets

Trade and other receivables

Other

Total deferred tax liability

Including offset with deferred tax asset

Net deferred tax liability

At 1 January  
2020

Recorded in the consolidated 
statement of compre hensive 
income, 2020

At 31 December  
2020

28,608,661

319,556

173,278

75,610

29,177,105

(13,103,426)

16,073,679

(722,682)

70,845

(10,636)

(75,610)

(738,083)

(3,110,006)

27,885,979

390,401

162,642

–

28,439,022

(16,213,432)

(3,848,089)

12,225,590

The tax effect of main temporary differences that give rise to deferred tax assets and liabilities as at 31 December 2019 is as 
follows:

29. Income tax

The Group’s income tax expense for the years ended 31 December 2020 and 2019 was as follows:

Consolidated statement of comprehensive income

Current tax

Adjustments in respect of current income tax of previous year

Deferred tax

Income tax expense reported in the consolidated statement of comprehensive income

2020

2019

13,728,393

(171,081)

(3,848,089)

9,709,223

3,302,256

(1,068,227)

781,221

3,015,250

The tax effect of main temporary differences that give rise to deferred tax assets and liabilities as at 31 December 2020 is as 
follows:

Deferred tax assets

Right-of-use assets / lease liabilities

Accrued expenses

Inventory 

Advances paid

Other

Total deferred tax asset

Including offset with deferred tax liability

Net deferred tax asset

At 1 January  
2020

Recorded in the consolidated 
statement of compre hensive 
income, 2020

At 31 December  
2020

(10,915,536)

(834,430)

(962,839)

(131,884)

(258,737)

(13,103,426)

13,103,426

–

(1,190,334)

(1,045,028)

(512,512)

(56,686),

(305,446),

(3,110,006)

3,110,006

–

(12,105,870)

(1,879,458)

(1,475,351)

(188,570)

(564,183)

(16,213,432)

16,213,432

–

248

Deferred tax assets

Right-of-use assets / lease liabilities

Accrued expenses

Inventory 

Trade and other receivables

Advances paid

Prepaid expenses and intangible assets

Other 

Total deferred tax asset

Including offset with deferred tax liability

Net deferred tax asset

Deferred tax liabilities

Property, plant and equipment

Prepaid expenses and intangible assets

Trade and other receivables

Other 

Total deferred tax liability

Including offset with deferred tax asset

Net deferred tax liability

249

Recorded in the consolidated 
statement of comprehensive 
income,  
2019

At 1 January 2019

At 31 December 2019

(9,041,780)

(1,873,756)

(10,915,536)

(338,284)

(831,505)

(128,665)

(254,167)

(163,988)

(544,185)

(11,302,574)

11,302,574

–

(496,146)

(131,334)

128,665

122,283

163,988

285,448

(1,800,852)

1,800,852

–

(834,430)

(962,839)

–

(131,884)

–

(258,737)

(13,103,426)

13,103,426

–

25,701,441

2,907,220

28,608,661

–

–

893,591

26,595,032

(11,302,574)

15,292,458

319,556

173,278

(817,981)

2,582,073

(1,800,852)

781,221

319,556

173,278

75,610

29,177,105

(13,103,426)

16,073,679

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    29. Income tax (continued)

The income tax expense for the year is different from that which would be obtained by applying the statutory income tax rate 
to the profit before income tax. Below is a reconciliation of theoretical income tax at 20% to the actual expense recorded 
in the Group’s consolidated statement of comprehensive income:

Profit before tax

Theoretical income tax expense at 20%

Adjustments for:

Non-taxable income

Unrecognized deferred tax assets related to losses carried forward of Group companies 

Reversal of income tax liability as a result of filing amended tax returns

Income tax expense

Effective income tax rate

2020

2019

42,702,515

(8,540,503)

12,579,472

(2,515,894)

(1,141,221)

(198,580)

171,081

(663,373)

(904,210)

1,068,227

(9,709,223)

(3,015,250)

22.74%

23.97%

31. Share-based payments

Long-term incentive program for key management personnel

The Group has a long-term incentive program for its key management. In accordance with the program regulations, the Group 
grants key management personnel the right to receive equity instruments based on the results of their work for 2018, 2019, 2020, 
2021, and 2022, if the program conditions are met.

The long-term incentive program for key management personnel of the Group consists of a share options (share component) 
and share value appreciation rights (option component).

Each tranche provides for deferred execution (transfer of shares) for three years, provided that the employees continue to provide 
services. Each employee under this plan receives 15 options, each of which entitles them to an estimated number of shares over 
three years in five tranches.

Share value appreciation rights 
Options provide transfer of a variable number of shares depending on the excess of the market value of the Group’s shares over 
the strike price.

As at 31 December 2020 unrecognized deferred tax assets in respect of previous years losses received by the Group companies 
amounted to RUB 3,825,876 thousand (as of 31 December 2019: RUB 3,627,296 thousand).

The date of granting the options corresponds to the date of conclusion of the contract with the program participant. The maximum 
number of shares that can be purchased by all participants of the program under the option part is 1,755,319.

The Group did not reflect the deferred tax liability as of 31 December 2020 and 31 December 2019 in relation to the temporary 
taxable differences associated with investments in subsidiaries, since it subject to 0% tax rate to applicable dividend income 
in accordance with Russian Tax Code, since participation in the capital of subsidiaries is more than 50% and they are owned by 
the Group for more than one year.

30. Earnings per share

Earnings per share for the years ended 31 December 2020 and 2019 have been calculated on the basis of the net profit 
attributable to shareholders for the year and the weighted average number of common shares outstanding during the year. 

Diluted earnings per share is calculated by dividing the profit attributable to shareholders for the year by the weighted average 
number of ordinary shares outstanding during the year plus the weighted average number of ordinary shares that would be issued 
on conversion of all the dilutive potential ordinary shares into ordinary shares:

Profit for the year attributable to shareholders of the parent

Weighted average number of shares (in thousands of shares)

Basic earnings per share (in RUB)

Effects of dilution from share options (in thousands)

Weighted average number of ordinary shares adjusted for the effect of dilution (in thousands)

Diluted earnings per share (in RUB)

2020

32,993,292

97,629

337.95

545

98,174

336.07

2019

9,564,222

97,615

97.98

297

97,912

97.68

The program participant receives the right to exercise options when all of the following conditions are met:

 — excess of the market value of the Group’s shares at the date of calculation over the strike price;
 — growth of the Group’s consolidated EBITDA (Profit before interest, taxes, depreciation and amortization) of 10% CAGR (total 
comprehensive annual growth rate for calculating interest using the compound interest formula) compared to EBITDA 
for the year ended 31 December 2018 (determined based on the audited published consolidated financial statements 
of the Group for 2019);

 — program participant continues to work in the Group on the exercise date of the option.

Share options
Share-based payment to the participant of the program of a fixed number of shares depending on the fulfillment of the conditions 
for achieving the goals of the program.

The date of granting the right corresponds to the date of conclusion of the contract with the program participant. The maximum 
number of shares that can be purchased by all participants of the program within the joint-stock part cannot exceed 
1,755,319 shares.

The procedure for settlements with the participant when obtaining rights to equity instruments is similar to the procedure under 
the option part.

The program participant receives the right to shares if all of the following conditions are met:

 — Group’s consolidated EBITDA growth of 10% CAGR compared to EBITDA for the year ended 31 December 2018 (determined 

based on the audited published consolidated financial statements of the Group for 2019);

 — a program participant continues to work in the Group on the exercise date of the option.

250

251

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    31. Share-based payments (continued)

To assess the fair value of share-based payments to employees, the Group uses Monte Carlo simulation. In determining fair value, 
the Group has used the following assumptions:

Dividend income (%)

The expected average volatility for the period (%)

Average risk-free interest rate for the period (%)

Estimated time for exercise of options (years)

Weighted average share price (RUB)

Applicable model

2020

6

30.27

4.42

5

4,637

2019

6

28.78

7.84

6

3,920

Monte Carlo

Monte Carlo

Movement for the period
For the year ended 31 December 2020, the Group recognized an expense in respect of share-based payments in the amount 
of RUB 971,718 thousand (2019: RUB 1,892,833 thousand) in the consolidated statement of comprehensive income.

In 2020, under the decision of the Board of Directors based on the analysis of the fulfillment of non-market terms of the Program 
in 2019, the rights to the payment of the 1/3 of the 2019 tranche were not transferred to the Participants of the Program. 
Following the decision, service expenses of RUB 202,323 thousand recognized earlier with respect to the 1/3 of the 2019 tranche 
were reversed in the consolidated financial statements for the year ended 31 December 2020.

As at the reporting date, the management of the Group expects that with respect to all tranches the program targets will be 
achieved.

During 2020, the Group transferred 73,597 treasury shares (2019: 105,258 treasury shares) repurchased from shareholders 
as a compensation to key management personnel under the Long-term remuneration of key employees of the Group. The fair 
value of the consideration transferred was RUB 271,571 thousand (2019: RUB 432,634 thousand). The difference between 
the carrying amount of the treasury shares and the fair value of the consideration transferred under the program in the amount 
of RUB 5,770 thousand reflected as a decrease in share premium (2019: RUB 35,979 thousand recorded as an increase in share 
premium). 

The weighted average fair value per share at the execution was RUB 3,690 for the year ended 31 December 2020 (2019: 
RUB 4,110). 

Share-based payments under the employment contract with the President of the Group
According to the terms of the employment contract concluded with the Group’s President, the President is entitled to the Group’s 
equity instruments provided that he continues to work in the Group on the exercise date of the option. The number of shares 
of the Group to which the rights will be transferred is fixed and amounts to 164,710 ordinary shares of the Group. 

Share-based payments under the employment contract with the President of the Group (continued)
Share-based payment is deferred and involves the transfer of shares during 3 years, including: 50% of fixed number of equity 
instruments no later than 31 May 2019, 25% no later than 31 March 2020, 25% no later than 31 March 2021, subject to continued 
work in the Group.

In 2020, the Group recognized an expense in respect of share-based payments in the amount of RUB 106,681 thousand 
in the consolidated statement of comprehensive income (2019: RUB 559,509 thousand).

During 2020, the Group transferred 41,177 treasury shares (2019: 82,355 shares) repurchased from shareholders under 
the terms of the employment agreement entered into with the Group’s President. The fair value of equity instruments provided 
during the period was RUB 172,451 thousand (2019: RUB 396,440 thousand). The difference between the carrying amount 
of the treasury shares and the fair value of the consideration given to the President in the amount of RUB 17,278 thousand (2019: 
RUB 86,094 thousand) was recorded as an increase in share premium. The weighted average price per share at the execution date 
was RUB 4,188 in 2020 (2019: RUB 4,134).

32. Contingencies, commitments and operating risks

Operating environment
The Group sells products that are sensitive to changes in general economic conditions that impact consumer spending. Future 
economic conditions and other factors, including sanctions-imposed consumer confidence, employment levels, interest rates, 
consumer debt levels and availability of consumer credit could reduce consumer spending or change consumer purchasing 
behavior. 

Russia continues economic reforms and development of its legal, tax and regulatory frameworks as required by market economy. 
The future stability of the Russian economy is largely dependent upon these reforms and developments and the effectiveness 
of economic, financial and monetary measures undertaken by the government.

The Russian economy has been negatively impacted by a decline in oil prices and sanctions imposed on Russia by a number 
of countries. The combination of the above resulted in reduced access to capital, a higher cost of capital, increased uncertainty 
regarding economic growth, which could negatively affect the Group’s future financial position, results of operations and business 
prospects. Management believes it is taking appropriate measures to support the sustainability of the Group’s business 
in the current circumstances.

As the Covid-19 outbreak continues there remains uncertainty about further developments of pandemic duration and the extent 
of the possible economic recovery in the nearest future. Government continues to take various measures, the future stability 
of the Russian economy is also largely dependent upon the impact and span of the Covid-19, the measures taken to contain 
the spread of the virus and further government reforms.

The Group’s management continuously assesses the risks, as well as the consequences of the pandemic and the measures taken 
by the government. 

Restrictive measures implemented in Russia to cope with the pandemic Covid-19 are resulted to less frequent customer visits 
to stores but larger purchases. From the beginning of Covid-19 pandemic the Group has taken necessary measures to avoid 
direct impact of the pandemic on its operations with a special focus on protection of the health of employees, customers 
and uninterrupted business processes.

To date, the Group’s management has not identified a significant negative impact of the pandemic, either on the supply chain 
or on the activities of the Group’s chain of stores. 

252

253

Notes to the consolidated financial statements for the year ended 31 December 2020(In thousands of Russian rubles) (continued)magnit.com2020Strategic Report  Corporate GovernanceAppendices2020  Annual Report    32. Contingencies, commitments and operating risks (continued)

33. Financial risk management objectives and policies 

Tax legislation 
The Group’s main subsidiaries, from which the Group’s income is derived, operate in Russia. Russian tax, currency and customs 
legislation is subject to varying interpretations and changes which can occur frequently. Management interpretation of such 
legislation as applied to the transactions and activity of the Group may be challenged by the relevant regional and federal 
authorities. 

A number of the relevant Russian tax, currency and customs legislations are vaguely and contradictory formulated, which may lead 
to different interpretations (which, in particular, may apply to legal relations in the past), selective and inconsistent application, as 
well as frequent and in some cases unpredictable changes. In practice the tax authorities may be taking a more assertive position 
in their interpretation and application of this legislation and assessments, It is therefore possible that transactions and activities 
of the Group that have not been challenged in the past may be challenged at any time in the future. As a result, additional taxes, 
penalties and interest may be imposed by the relevant authorities. Fiscal periods remain open and subject to review by the tax 
authorities for a period of three calendar years immediately preceding the year in which the decision to conduct a tax review 
is taken. Under certain circumstances tax reviews may cover longer periods.

It is not possible to determine the amounts of constructive claims or evaluate probability of their negative outcome. 

Management believes that at 31 December 2020, it had properly construed the relevant legislation, and the probability that 
the Group will retain its position with regard to tax, currency and customs law is assessed as high. 

As at 31 December 2020 and 2019, the Group accrued no provisions for tax positions.

Litigation
The Group has been and continues to be the subject of legal proceedings and adjudications from time to time, neither of which, 
individually or in aggregate, had a material adverse effect on the Group. Management believes that the resolution of all business 
matters will not have a material impact on the Group’s financial position, operating results and cash flows.

Capital commitments
As at 31 December 2020 and 2019, the Group entered in a number of agreements related to the acquisition of property, plant 
and equipment. Capital commitments are presented net of VAT:

Within 1 year

2 to 5 years inclusive

2020

2,536,645

–

2019

3,793,382

6,968

2,536,645

3,800,350

Capital risk management
The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while maximising 
the return to stakeholders through the optimisation of debt to equity ratio. 

The capital structure of the Group consists of loans and borrowings disclosed in Note 20, cash and cash equivalents disclosed 
in Note 14 and equity attributable to shareholders of the parent, comprising issued capital, reserves and retained earnings as 
disclosed in Note 15.

Debt-to-equity ratio
Management reviews the Group’s capital structure on an annual basis. As part of this review, management considers the cost 
of capital and the risks associated with each class of capital. The Group has a target debt-to-equity ratio in 2020 of 2.62 (2019: 
2.82).

The debt-to-equity ratio as at 31 December 2020 and 2019 was as follows:

Loans and borrowings (Note 20)

Long-term and short-term lease liabilities (Note 8)

Cash and cash equivalents (Note 14)

Net debt

Equity

Net debt-to-equity ratio

2020

2019

166,086,527

357,573,958

(44,699,581)

184,210,818

357,210,159

(8,901,298)

478,960,904

532,519,679

182,888,924

188,532,813

2.62

2.82

Debt is defined as long-term and short-term loans and borrowings and also long-term and short-term lease obligations. Equity 
includes all capital and reserves of the Group.

The change in the target net debt-to-equity ratio is due to the changes in the capital structure in 2020.

Fair values
Set out below is a comparison by class carrying amount and fair value of the Group’s financial instruments that are recorded 
in the consolidated financial statements.

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As at 31 December 2020 and 2019 the foreign currency balances were presented by trade and other payables disclosed in Note 17.

The fair value of the financial assets and liabilities is included at the amount at which the instrument could be exchanged 
in a current transaction between willing parties, other than in a forced or liquidation sale.

Foreign currency sensitivity
The following tables demonstrate the sensitivity to a reasonably possible change in the US dollar and euro exchange rate, with all 
other variables held constant. The Group’s exposure to foreign currency changes for all other currencies is not material.

Long-term loans 

Bonds

Carrying amount

2020

2019

Fair value

2020

77,795,398

69,899,528

79,653,488

39,978,874

79,179,985

70,373,951

2019

81,873,746

40,094,910

The fair value of loans from banks is estimated by discounting future cash flows using rates currently available for debt on similar 
terms, credit risk and remaining maturities. Long-term loans and borrowings are categorized as Level 2 within the fair value 
hierarchy. For quoted bonds (Level 1) the fair value was determined based on quoted market prices. No transfers occurred between 
levels in the hierarchy during the reporting period. 

As at 31 December 2020 and 2019, the fair value of the Group’s financial instruments, except as described above, approximates 
their carrying value. 

Set out below are changes in liabilities arising from financing activities:

2020

Short-term and long-term loans and 
borrowings

2019

Short-term and long-term loans and 
borrowings 

Proceeds  
from loans and 
borrowings

Repayment  
of loans and 
borrowings

1 January

Finance costs

Interest paid

31 December

184,210,818

452,555,765

(471,761,619)

14,131,112

(13,049,549)

166,086,527

164,573,341

695,756,324

(677,163,335)

15,362,852

(14,318,365)

184,210,818

Information about changes in lease liability are presented in Note 8.

2020

Dividends payable 

2019

Dividends payable

As at 1 January

Dividends declared

Dividends paid

As at 31 December

14,452,943

39,513,258

(29,871,472)

24,094,729

13,629,822

30,816,128

(29,993,007)

14,452,943

Foreign currency risk management
Foreign currency risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes 
in foreign exchange rates. The Group’s exposure to the risk of changes in foreign exchange rates relates primarily to the Group’s 
operating activities (when purchases are denominated in a different currency from the Group’s functional currency).

2020

2019

Change in USD  
exchange rate

Effect on profit  
before tax

Change in euro  
exchange rate

Effect on profit 
before tax

+16.00%

-16.00%

+13.00%

-11.00%

(1,381,542)

1,381,542

(783,588)

663,036

+16.00%

-16.00%

+13.00%

-11.00%

(339,500)

339,500

(220,460)

186,543

The Group manages its foreign currency risk by scheduling payments to foreign suppliers close to the date of transfer of ownership 
of goods to the Group.

Interest rate risk management
The Group is exposed to insignificant interest rate risk as the Group’s entities borrow funds at the fixed rates. 

Credit risk management
Credit risk is the risk that a counterparty will not meet its contract obligations on time, leading to a financial loss. The Group 
is exposed to credit risk from its operating activities (primarily trade and other receivables) and investing activities (cash, short-term 
loans).

In determining the recoverability of trade and other receivables and contract assets the Group uses a provision matrix to measure 
expected credit losses. The provision rates are based on days past due for groupings of various customer segments with similar 
loss patterns (i.e., by customer type and rating) and the likelihood of default over a given time horizon. The calculation reflects 
the probability-weighted outcome, the time value of money and reasonable and supportable information that is available 
at the reporting date about past events, current conditions and forecasts of future economic conditions.

Trade and other receivables
Customer credit risk is managed by the Group by dealing with creditworthy counterparties, who have a good long-term credit 
history. The Group’s exposure and the credit ratings of its counterparties are continuously monitored, and the aggregate value 
of transactions concluded is spread amongst approved counterparties. Credit exposure is controlled by counterparty limits that are 
reviewed and approved by management.

The Group does not have any significant credit risk exposure to any single counterparty or any group of counterparties having 
similar characteristics. 

Cash and cash equivalents
Credit risk from investing activities is managed by the Group’s treasury department in accordance with the Group’s policy. 
Investments of surplus funds are made only with approved counterparties. Cash is placed in financial institutions, which are 
considered at time of deposit to have minimal risk of default.

The maximum exposure to credit risk at the reporting date is the carrying value of each class of financial assets as presented 
in the consolidated statement of financial position.

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33. Financial risk management objectives and policies (continued)

Offsetting of financial assets and financial liabilities

The following tables summarise the maturity profile of the Group’s financial liabilities based on contractual undiscounted 
payments. The table includes both interest and principal cash flows.

The Group offsets its financial assets and financial liabilities when all the conditions for offset are met. The effect of the offsetting as 
at 31 December 2020:

2020

Less than  
1 month

1-3 month

3 month  
to 1 year

1-5 years More than 5 years

Total

Gross amount of recognized 
financial assets and liabilities

Gross amount of recognized 
financial liabilities and assets 
offset in the consolidated 
statement of financial position

Net amount of financial 
assets and liabilities presented 
in the consolidated statement 
of financial position

19,765,158

19,765,158

(11,201,336)

(11,201,336)

8,563,822

8,563,822

Trade and other payables

128,236,830

32,835,464

Dividends payable

24,094,729

–

–

–

–

–

–

–

161,072,294

24,094,729

Long-term and short-term lease 
liabilities

Long-term and short-term loans 
and borrowings

2019

5,753,427

11,512,811

52,770,481

257,214,471

165,920,031

493,171,221

386,931

17,229,596

9,146,323

158,419,180

430,394

185,612,424

158,471,917

61,577,871

61,916,804

415,633,651

166,350,425

863,950,668

(172,273,630)

(172,273,630)

11,201,336

11,201,336

(161,072,294)

(161,072,294)

Trade and other payables

127,097,996

34,533,010

Dividends payable

14,452,943

–

–

–

–

–

–

–

161,631,006

14,452,943

As at 31 December 2020

Financial assets

Trade and other receivables

Total

Financial liabilities

Trade and other payables

Total

The effect of the offsetting as at 31 December 2019:

Long-term and short-term lease 
liabilities

Long-term and short-term loans 
and borrowings

5,558,534

11,065,328

50,541,221

254,023,784

195,440,197

516,629,064

9,376,666

2,474,305

63,637,393

129,767,356

1,186,754

206,442,474

156,486,139

48,072,643

114,178,614

383,791,140

196,626,951

899,155,487

Additionally to the current loans the Group has access to financing facilities of RUB 280,612,664 thousand remained unused 
at 31 December 2020 (2019: RUB 263,940,663 thousand). The Group expects to meet its other obligations from operating cash 
flows and proceeds from maturing financial assets. 

34. Subsequent events

There are no significant events after the reporting date.

As at 31 December 2019

Financial assets

Trade and other receivables

Total

Financial liabilities

Trade and other payables

Total

Gross amount of recognized 
financial assets and liabilities

Gross amount of recognized 
financial liabilities and assets 
offset in the consolidated 
statement of financial position

Net amount of financial 
assets and liabilities presented 
in the consolidated statement 
of financial position

28,340,288

(14,346,848)

13,993,440

28,340,288

(14,346,848)

13,993,440

(175,977,854)

14,346,848

(161,631,006)

(175,977,854)

14,346,848

(161,631,006)

Liquidity risk management
Ultimate responsibility for liquidity risk management rests with the Board of Directors, which has built a liquidity risk management 
framework for management of the Group’s short, medium and long-term funding and liquidity management requirements. 
The Group manages liquidity risk by maintaining adequate reserves, banking facilities and reserve borrowing facilities, by 
continuously monitoring forecast and actual cash flows and matching the maturity profiles of financial assets and liabilities.

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Strategic Report  

Corporate Governance

Appendices

Management Statement
of Responsibility

Glossary

I hereby confirm that: 

 — the financial statements prepared in accordance with International Financial Reporting Standards represent an accurate 

and fair reflection of the Company’s assets, liabilities, financial position, profits, and losses as well as those of its consolidated 
subsidiaries as a whole; and 

 — the management report includes a fair description of the development and performance of business operations and the 
Company’s position as well as that of its consolidated subsidiaries as a whole along with a description of the main risks 
and uncertainties they face. 

Chairman of the Management Board, 
President and CEO  
Jan Gezinus Dunning

The Annual Report was preliminary approved by the Board of Directors on April 21, 2021 
(minutes w/o No. as of April 24, 2021) and approved by the annual General shareholders 
meeting of PJSC «Magnit» held on June 10, 2021 (minutes w/o No. as of June 11, 2021).

Average ticket 

CAPEX 

a figure calculated by dividing total sales at all stores during the relevant year by the number of 
tickets in that year

the money an organisation or corporate entity spends to buy, maintain, or improve its fixed assets, 
such as buildings, vehicles, equipment, or land

Consumer Confidence Index (CCI) 

a survey, administered by The Conference Board, which measures how optimistic or pessimistic 
consumers are regarding their expected financial situation

Customer Decision Tree (CDT) 

a graphical representation of a customer's buying decision process expressed in a tree format

CPI (Consumer Price Index) 

a price index that measures changes in the price level of a weighted average market basket of 
consumer goods and services for a certain period of time

Cross-docking 

is a transshipment platform used to consolidate incoming products for outgoing destinations.

CSR (Corporate Social Responsibility) 

a responsible attitude in managing a company’s impact on a range of stakeholders: customers, 
colleagues, investors, suppliers, the community and the environment 

CVP 

Drogerie 

Customer Value Proposition 

a retail store selling beauty, hygiene and household related products as well as certain 
non-prescription medications

End-to-end process (E2E process) 

a process which takes a method or service from its beginning to its end, delivering a complete 
functional solution

EGAIS 

national automated information system for the control of alcohol production and distribution

ERP (Enterprise Resource Planning) 

integrated management of main business processes, often in real time and mediated by specialised 
software and technology

EVP 

Employer Value Proposition 

Federal state informational system 
“Mercury” 

automated system for electronic certification of goods subject to state veterinary control in Russian 
Federation

LFL (like–for–like) 

Net debt 

the method of comparing current year sales figures to prior year’s sales figures excluding the 
expansion effect

a liquidity metric used to determine how well a company can pay all of its debts if they were due 
immediately

Platon Electronic Toll Collection (ETC) 
system 

a Russian electronic toll collection system which collects tolls from trucks over 12 tonnes, with the 
proceedings going to a federal fund for road maintenance

Private label (PL) 

brand owned not by a manufacturer or producer, but by a retailer or supplier, who gets its goods 
made by a contract manufacturer under its own label

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20202020  Annual Report Glossary (continued)

RACI 

Real GDP 

RACI matrix, or linear responsibility chart (LRC), describes the participation by various roles in 
completing tasks or deliverables for a project or business process

an inflation-adjusted measure that reflects the value of all goods and services produced by an 
economy

Real disposal income (RDI) 

the post-tax and benefit income available to households after an adjustment has been made for 
price changes

Return on Investment Capital (ROIC) 

a profitability or performance ratio measuring the percentage return that investors in a company 
are earning from their invested capital

SaaS (Software as a Service) 

 is a software licensing and delivery model in which software is licensed on a subscription basis and 
is centrally hosted

Sales density 

Selling space 

SKU (stock keeping unit) 

Sustainable development 

the revenue generated for a given area of sales space, presented as a monetary value per square 
metre

the area inside stores used to sell products, excluding areas rented out to third parties, own–
production areas, storage areas and the space between store entry and the cash desk line

a number assigned to a particular product to identify the price, product options and manufacturer 
of the merchandise

development that meets the needs of the present without compromising the ability of future 
generations to meet their own needs

Traffic

the number of tickets issued for the period under review

WACC (weighted average cost of capital) 

the rate that a company is expected to pay on average to all its security holders to finance its assets

Strategic Report  

Corporate Governance

Appendices

Abbreviations

ACRA 

AGM 

BPs 

CAGR 

CEO 

CRM 

EBITDA 

ESG 

FY 

GDP 

GDR 

GHG 

H 

HR 

IFRS 

IPO 

IR 

IT 

JSC 

KPI 

LLC 

LSE 

LTI 

M 

M&A 

MICEX 

MOEX 

NGO 

PJSC 

p.p. 

Q 

RTS 

RUB 

SPO 

Sq.m 

STI 

VAT 

WMS 

Y-o-Y 

 Accounting and Corporate Regulatory Authority

 Annual General Meeting

 Basis points

 Compound annual growth rate

 Chief Executive Officer

 Client Relationship Management

 Earnings before interest, taxes, depreciation and amortization

 Environmental, Social, Governmental 

 Financial Year

 Gross domestic product

 Global depositary receipts

 Greenhouse gases

 Half of the year

 Human resources

 International Financial Reporting Standards

 Initial Public Offering

 Investor relations

 Information Technologies

 Joint Stock Company

 Key Performance Indicators

 Limited Liability Company

 London Stock Exchange

 Long-term incentive

 Month of the year

 Mergers & Acquisitions

 Moscow Interbank Currency Exchange

 Moscow Exchange

 Non-governmental organization

 Public Joint Stock Company

 Percentage point

 Quarter of the year

 Russian Trading System

 Russian rouble

 Secondary public offering

 Square metre

 Short-term incentive

 Value-added tax

 Warehouse management system

 Year Over Year

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Corporate Governance

Appendices

Contact
Information

Address
350072, 15/5, Solnechnaya street, Krasnodar, Russian Federation 

Investor Relations Department

Albert Avetikov
Chief Investor Relations Officer

+7 (861) 210 98 10 (ext. 46200)

avetikov_am@magnit.ru

Dina Chistyak
Director for Investor Relations 

Dmitry Kovalenko
Director for Investor Relations 

+7 (861) 210 98 10 (ext. 15101)

+7 (861) 210-48-80

dina_chistyak@magnit.ru 

dmitry_kovalenko@magnit.ru

About the Report

The Annual Report of Magnit PJSC for 2020 (hereinafter also referred to as 
Magnit or the Company) was prepared based on the information available 
to Magnit PJSC and its subsidiaries (hereinafter together referred to as the Group) 
as of 31 December 2020, unless otherwise implied by the meaning or content 
of the information provided.

This Annual Report is addressed to a wide range of stakeholders and reflects 
the key performance results of Magnit for 2020 in such matters as strategic 
and corporate governance as well as financial and operating results.

The Annual Report was prepared in accordance with the requirements 
of the applicable laws. 

Disclaimer

This Annual Report contains forward-looking statements 
that reflect the expectations of the Company’s management.

Forward-looking statements are not based on actual 
circumstances and include all statements concerning 
the Company’s intentions, opinions, or current expectations 
regarding its performance, financial position, liquidity, growth 
prospects, strategy, and the industry in which Magnit PJSC 
operates. By their nature, such forward-looking statements 
are characterised by risks and uncertainties since they relate 
to events and depend on circumstances that may not occur 
in the future.

Such terms as “assume,” “believe”, “expect”, “predict”, “intend”, 
“plan”, “project”, “consider” and “could” along with other 
similar expressions as well as those used in the negative 
usually indicate the predictive nature of the statement. 
These assumptions contain risks and uncertainties that 
are foreseen or not foreseen by the Company. Thus, future 
performance may differ from current expectations, therefore 
the recipients of the information presented in the Annual 
Report should not base their assumptions solely on it.

In addition to official information on the activities of Magnit 
PJSC, this Annual Report contains information obtained 
from third parties and from sources which Magnit PJSC finds 
to be reliable. However, the Company does not guarantee 
the accuracy of this information, as it may be abridged 
or incomplete. Magnit PJSC offers no guarantees that 
the actual results, scope, or indicators of its performance or 
the industry in which the Company operates will correspond 
to the results, scope, or performance indicators clearly 
expressed or implied in any forward-looking statements 
contained in this Annual Report or elsewhere. Magnit PJSC 
is not liable for any losses that any person may incur due 
to the fact that the above person relied on forward-looking 
statements. Except as expressly envisaged by applicable law, 
the Company assumes no obligation to distribute or publish 
any updates or changes to forward-looking statements 
reflecting any changes in expectations or new information 
as well as subsequent events, conditions, or circumstances.

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