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Magnit

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FY2019 Annual Report · Magnit
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FROM FIELD 
TO PLATE

ANNUAL REPORT 2019

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MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesWelcome to Magnit

Our main purpose is to provide safe, nutritious, affordable food and products  
to make the lives of millions of our customers better. We have a strong culture  
of continuing operational improvement and focus on delivering exceptional quality  
and customer service. Magnit takes a long-term approach to investment and  
is committed to increasing shareholder value through sound commercial, responsible 
and sustainable business decisions that deliver steady growth in earnings  
and dividends.

For more information about strategy, 
vision and mission, please see page 42.

TABLE OF CONTENTS 

Strategic Report
14  Who we are
18  Chairman’s Statement
20  CEO’s Statement 
26  What Sets Us Apart 
36  Market Overview 
42  Our Strategy
46  Our Business Model
48  Operational Review
70  Financial Review
76  Principal Risks and Uncertainties
80  Sustainable Development

Appendices
135  Appendix 1. Report on Complying 

with the Principles and 
Recommendations of the Corporate 
Governance Code

156  Appendix 2. Major Transactions
157  Appendix 3. Related Party 

Transactions 

158  Appendix 4. Financial Statements
244  Appendix 5. Management 

Statement of Responsibility

Сorporate Governance Report
84  Corporate Governance Framework

245  Glossary
247  About the Report
249  Contact Information

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesWe produce 
environmentally 
friendly products

Magnit is proud of its own production  
facilities and adheres to the principles  
of continuous high-quality production.  
We put a lot of effort into responsibly sourcing 
the food our customers choose for their families.

Magnit’s own production facilities are located in 6 regions across 
the country, where we have built modern greenhouses and industrial 
complexes. We bear responsibility for offering the best products  
to every customer within the area of our operations.

 ‒ We try our best to minimise the environmental impact from  

our operations by using more sustainable trucks and speeding up 
the delivery process

 ‒ We monitor the journey each product makes to reach the shelf  

and implement quality control at every step of the product’s journey

 ‒ We cooperate with local suppliers, create jobs and organise 

trainings for employees to ensure that local communities benefit 
from what we do

For more information about our own 
production, please see page 65.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportWe control our 
production chain 
at every step

One of our most important goals is to become  
a vital assistant to every family every single day. 
In a compact supermarket or in a convenience 
store near home, we want our customers to 
always leave satisfied.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportOur logistics system plays 
an important role in meeting 
the needs of our customers

Logistics is about optimising the product  
flow from receipt of goods to warehousing  
and picking, to delivery to stores and customers. 
Efficient logistics create conditions for 
favourable and profitable growth.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportWe enhance quality control 
and freshness throughout 
the supply chain

Our experts control all the links of the Magnit 
food production chain. That is why we confidently 
bear personal responsibility to each customer  
for the quality and environmental friendliness 
of our production.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportWe have launched  
a cross-format loyalty card 
with a points system and three 
loyalty levels

The cross-format loyalty programme is an integral 
part of our developing ecosystem and one of 
the key tools for effective communication with 
different customer audiences.

The key feature of the Magnit loyalty programme is 
the opportunity to collect and spend bonus points 
across all our store formats.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportWe deliver freshness 
and natural products 
to your table

At Magnit we believe all the people want to 
see high-quality foods at their kitchen tables. 
Consumers’ expectations of the food retail 
sector are growing every year and we comply 
with them to the fullest extent.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportWho We Are

OUR MISSION AND VALUES

Our values are a basis for our mission: to become 
the store of choice for every Russian family.

Magnit is a unique company 
within Russian retail. 
We operate a multi-format model, 
which includes convenience 
stores and supermarkets, 
drogeries and pharmacies. As the 
only vertically integrated retailer, 
Magnit operates 15 agricultural 
and food production units in 
various parts of Russia. These 
production facilities are central  
to ensuring the supply of high 
quality produce for our private 
label (PL) range and play a vital 
role in enabling the Company’s 
sourcing of local and sustainable 
products. Our greenhouses, 
including a mushroom complex, 
are among the largest in Eastern 
Europe.  

Magnit is also one of the leading 
logistics operators in the country. 
We own 38 distribution centers across 
Russia and our 5,656 trucks make us 
one of the largest fleet owners  
in Europe.

Magnit was founded in Krasnodar,  
in the South of Russia, in 1994. 
In 25 years, we have developed from 
a small regional private company, 
to one of the most renowned food 
retailers in Russia, serving nearly 13 mln 
customers daily. Magnit went public  
in 2006 and is traded on both the 
Moscow and London Stock Exchanges 
(MGNT). According to audited IFRS 
results for the 2019 financial year, 
Magnit’s revenue amounted to  
RUB 1,368.7 bln, while EBITDA (IAS 17) 
reached RUB 83.1 bln.

Magnit has a credit rating issued by 
Standard & Poor’s of “BB”, Stable 
outlook.

Magnit is a leading Russian retailer. 
We operate 20,725 stores in 3,742 cities 
and townships across the country  
and employ more than 300,000 people. 
The scale of our operations means that  
we are the largest retailer in Russia.

Store of choice for 
every Russian 
family

1.

Caring  
for customers

We build long-lasting 
connections with our 
customers.  
Our personnel easily 
relate to customers, 
because they also 
shop in Magnit

2.

Stronger  
together

We achieve our 
goals through joint 
concerted actions, 
incorporating 
the views of our 
employees

3.

Achieving  
results

4.

Taking 
responsibility

We always achieve 
our goals and strive 
to do so in the most 
efficient manner

We know what we 
stand for and we take 
responsibility for our 
decisions

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic Report 
Highlights of the Year

In 2019 Magnit celebrated its 25th anniversary.  
The year was marked by a host of changes at the Company:  
we improved our corporate governance system, introduced  
new store concepts and revamped existing stores. 

What we 
achieved

Operations

Securities

Corporate Governance

 ‒ IIntroduced new brand architecture  

for Magnit family of stores 

 ‒ Developed CVP for each format

 ‒ Launched a unified brand for all stores in our 
family under the slogan "Let's bring families 
together!"

 ‒ Completed a buyback programme 

 ‒ Jan Dunning elected  

launched in 2018

as President and then as CEO

 ‒ Announced dividends  

for 9M 2018 and FY2018 totalling 
RUB 31 bn

 ‒ Extended and strenghtened  
the Management Board

 ‒ AGM elected a new Board  

 ‒ ACRA assigned a credit rating  

of Directors

 ‒ Improved organisational structure,  

giving regions greater decision-making 
autonomy

 ‒ Established KPI system, aligned with  

the Company’s goals

 ‒ Established foundation for category 

management function

 ‒ Reviewed assortment for each format 

 ‒ Developed private label and own production 

strategies

 ‒ Launched a multi-format loyalty programme 
and introduced first co-brand projects  
(e.g. Tinkoff, Pochtabank)

 ‒ Piloted online deliveries in Moscow  

and Krasnodar.

 ‒ Developed Sustainability 

Strategy and a number of other 
sustainability initiatives were 
launched.

of AA (RU) to PJSC Magnit and its 
securities, with a Stable outlook

 ‒ Issued five exchange bond series  

with a total nominal volume  
of RUB 50 bln. ACRA Rating 
Agency assigned a credit rating 
of AA(RU) to each of these bond 
issues

 ‒ S&P Global Ratings has affirmed 
the rating of Magnit at BB, Stable 
outlook.

1.7

Total amount of waste, 
mln tonnes 

0.4

Total amount  
of recycled waste,  
mln tonnes

20,7251

Total number of stores 

14,622

Convenience stores

5,630

Drogeries

473

Supermarkets

7,238

Selling space,  
thous. sq. m 

0.9

CO2 emissions,  
mln tonnes

308,432

Employees 

5,656

Trucks

38 

Distribution centres 

1,686

Warehouse space,  
thous. sq. m

15

Agricultural & food 
production units 

13

Private labels,  
> 500 SKUs

RUB 1,368.7 

Revenue, bln

6.1%

EBITDA margin (IAS 17)

10.6%

Revenue growth 

RUB 58.6 

CAPEX (IAS17), bln

RUB 312.0 

Gross profit, bln

1.3%

Net income margin (IAS 17)

(1)  Does not include pharmacies.

RUB 31.0 

Dividends announced  
for 2018, bln

3,742

Cities & townships 
with stores 

4,690

Tickets, mln

20 mln 

Number of active 
loyalty cardholders 

58% 

Penetration in sales

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportChairman’s Statement

Dear shareholders,

In 2019 Magnit celebrated its 25th anniversary, 
giving us a chance to reflect on the Company’s 
many achievements and present some recent 
successful developments. 

Since its founding, Magnit has grown to 
become one of the most recognised brands in 
Russia and one of the country’s largest retail 
and food production businesses. Our industry 
is continuously evolving and we strive to be  
at the forefront of the best retail practices. 
Recent developments in the retail industry 
along with changing market trends have 
created new challenges and opportunities 
for the Company. We now intend to capitalise 
on every strength Magnit has accumulated 
throughout its history while building a 
business fit for the future.

2019 proved to be a milestone year for 
Magnit, as the Company made a number 
of significant achievements, overcame 
difficulties and implemented brand new 
solutions. We put considerable effort into 
enhancing the efficiency of our operations, 
improving our corporate governance and 
streamlining our balanced approach to 
the organizational structure. A year after 
initiating this transformation, we have seen 
positive results in our operations, including 
encouraging trends in our LFL indicators. 

Our ultimate goal is to make Magnit a value- 
for-money store, providing high-quality 
products at affordable prices. The business 
transformation remains on track, and we have 
made good progress in improving  
the Company’s operations. In 2019 we 
implemented new policies and processes  
which will guide our actions and enable  
the execution of our Strategy. Meanwhile,  
we continued to adhere closely to our top 
priorities – fulfilling our customers’ needs, 
building on our numerous competitive 
advantages and creating a solid foundation  
for Magnit’s future development.

During the prior year, a relatively strained 
macroeconomic environment in Russia 
produced challenging conditions for both 
retailers and consumers. However, the retail 
market is still consolidating and showing modest 
growth. We are attentive to the changing 
habits of retail customers who are increasingly 
demanding better quality produce and more 
engaging experiences but remain price sensitive. 

Customers are increasingly looking for fresh  
and responsibly sourced produce,  
and we are meeting their needs through 
our focus on our own production facilities, 
collaborations with local producers and our 
carefully crafted assortments.

The changes in our business are already 
visible to our customers. In 2019 Magnit 
introduced a new unified brand architecture 
for its stores, strengthening our corporate 
identity and improving customer retention. 
All retail formats, including convenience 
stores, supermarkets, drogeries and 
pharmacies now share the same design 
and are linked together by our cross-format 
loyalty programme. 

We are extending our loyalty-based approach 
to our human resource policy, which  
is particularly important given the pace  
of Magnit’s transformation. We know that our 
entire team across the country is at the heart  
of the Company’s success, so developing  
and retaining our employees remains one of 
our top priorities.

In line with our operational transformation, 
we have continued to align our corporate 
governance system with international best 
practices. A new position of President was 
established with the appointment  
of Jan Dunning, who brought a wealth  
of experience and valuable expertise to the 
role, before taking the lead as CEO. We also 
strengthened and expanded our Board  
of Directors to nine members. The 
Committees of the Board are now Chaired 
only by independent non-executive directors 
and consist mainly of independent directors.  
We also strengthened the Management 
Board by appointing five new managers  
to strategic positions, including a new 
Human Resource Director and Chief 
Investment Officer. Another element of  
our improved corporate governance system 
is a KPI system, which seeks to align the 
current motivation of employees at all levels. 

We fully recognise the various impacts 
that Magnit has on a range of different 
stakeholders and we use this knowledge 
to develop our approach to social 
responsibility. In 2020 we look forward to 
adopting important policies on sustainable 
development issues and introducing 
a new Sustainability Strategy. 

I would like to thank my fellow members of the 
Board of Directors for their continual support 
and efficient performance which has made  
an important contribution to the implementation 
of Magnit’s Strategy. 

I would also like to extend my gratitude to 
the Management Board. Each of its members 
plays a vital role in the execution of our 
complex transformation process. Our new 
CEO, Jan Dunning, has made an immediate 
impact and I would like to thank him for joining 
our team with the will to lead the evolution  
of Magnit and for sharing his vision with us.

The results we have achieved in 2019 would 
have been impossible without the contribution 
of each of Magnit’s employees, a big family 
which unites over 300 thousand people across 
Russia. Their enthusiasm and professionalism 
allow us to deliver the high standards of service 
and keen customer focus that is at the core of 
our strategy. They have also shown flexibility 
and a readiness to adapt to meet the inevitable 
challenges of our business transformation and 
I sincerely appreciate their tireless efforts over 
the last year. 

Finally, I would like to express our gratitude  
to all of Magnit’s shareholders for their ongoing 
support and for sharing our belief in Magnit. 

I am confident that we will make great progress 
in 2020, successfully implementing the 
Company’s transformation, achieving the goals 
we have set ourselves and delivering value for 
our shareholders. If all of us at Magnit remain 
focused on working as one united team to 
develop our competitive advantages, I am 
confident that we will attain every objective. 

Charles Ryan 
Chairman of the Board of Directors

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CEO’s Statement

Dear colleagues,

It was an honour to become part of the Magnit 
team in 2019, and a privilege to be given 
responsibility for driving the transformation 
of the Company into an innovative modern 
retailer. 

Our strategic vision for Magnit places our 
customers at the heart of our organisation and 
seeks to capture synergies from one umbrella 
brand across multiple Magnit formats. We are 
fully committed to fulfilling customer needs 
via the implementation and adjustment of 
our customer value proposition. We intend 
to maintain and build upon the Company’s 
differentiating strengths including our own 
production capabilities, our wide geographical 
coverage and one of the largest supply chain 
networks in the country.

Our focus is on fixing and improving the 
processes of our core business, while 
continuing to enhance cross-functional 
cooperation to ensure effective decision-
making. With this we will invest in developing 
our human capital, private label offering 
and direct imports, and we will upgrade and 
modernize our IT infrastructure to optimise 
business processes. 

We will also incorporate the use of big data 
and digital technologies across our business 
to drive efficiency and create future growth 
opportunities.

Performance
2019 was an exciting and challenging year 
from a macro perspective and in terms of the 
operating environment. The retail industry 
was insufficiently stimulated by inflation as 
disposable incomes remained under pressure. 
Competition during the year remained intense 
given high promotional levels. 

During the year we opened 2,841 new 
stores, including 1,630 convenience stores, 
9 supermarkets and 1,202 drogeries, with 
12.7% growth of selling space. More than 
2,300 stores were redesigned.

Like-for-like indicators remain the pivotal 
measure of the Company’s development. LFL 
sales growth turned positive in 2019 after 3 
consecutive years of decline and stood at 
0.4%, with 2.8% average ticket growth and 
2.3% traffic decline. 

Magnit’s revenue grew by 10.6% to RUB 
1,368.7 bln. EBITDA margin came in below our 
expectations at 6.1%, mainly driven by stronger 
promo intensity in the industry, the active roll 
out of the cross format loyalty programme and 
several one-off effects.

Our aim is profitable growth, combined with efficiency gains 
in all areas and business processes, resulting in higher returns 
and value creation for stakeholders.

Convenience stores remain the driver of our 
business, generating around 77% of our retail 
sales. In 2019, we redesigned 1,615 stores and 
opened a flagship store in Kazan which set the 
standard for the comfortable and enjoyable 
shopping experience we aim to offer. In the 
past year we also piloted new Magnit Evening 
and Magnit City formats, which are showing 
promising initial results.

We undertook a review of our supermarket 
business, including analysis of the design, 
product layout and assortment in stores of this 
format. Following this review, we launched the 
first newly renovated superstore in Krasnodar, 
fully equipped with innovative solutions for 
the best customer experience. We are looking 
forward to rolling out those solutions in other 
stores in this segment.

Magnit Cosmetic is performing very well, 
delivering some of the best results in the 
industry, with positive LFL traffic of 3.1%  
and strong 20.5% net retail sales growth.  
We opened 1,202 new stores in 2019  
and started to serve the drogerie segment 
via SIA Group distribution centres. We will 
continue to pursue expansion in 2020, while 
constantly updating and modernising the 
existing business.

Pharmacies are our most recently established 
format and provide a complementary offering 
to our existing stores and help to drive 
increased traffic. We also note synergies with 
drogerie format derived while processing and 
delivery of non-food items.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportCEO’s Statement 
(continued)

Strategic priorities in action 
We have repositioned Magnit in 2019, 
refining our mission and management 
approach. Our aim is to become recognised 
as the retailer providing the “best quality at 
an affordable price”. To achieve this, we have 
strengthened our regional management teams 
and conducted an extensive review of our 
communications, developed our category 
management functions and upgraded 
our organisational structure. Magnit also 
continues to develop its own production 
capabilities, as part of our unique approach to 
freshness of our fruits and vegetables.

In 2019, Magnit continued the implementation 
of its Strategy, aimed at improving operating 
efficiency and process optimisation, coupled 
with a customer centric approach  
to decision making. In the meantime, we 
reviewed our expansion priorities and our 
approach to capital allocation, increasing ROIC 
requirements across all projects. 

In line with our customer centric strategy, 
in 2019 we enhanced our value proposition 
and significantly improved the shopping 
experience. New store designs were rolled 
out, our service level was significantly 
improved and our assortment was expanded. 
The major component of our enhanced CVP is 
the development of our private label offering.  
In 2019 we reassessed our private label 
brands versus customers’ expectations and 
launched key private labels such as “My Price” 
and “Magnit Freshness”. 

We plan to promote 26 of our private label 
brands, across all price categories, in order 
to raise customer recognition and loyalty and 
to grow the category’s share of our revenues 
to 20%. 

Another key priority is to build an omnichannel 
ecosystem, implementing cutting-edge digital 
technology. In 2019, we took a major step 
towards this goal with the deployment of 
our multi-format loyalty programme, across 
our entire area of operations. The loyalty 
programme encompasses the whole family 
of Magnit stores and will very soon allow us 
to upgrade the level of personalisation we 
provide for our customers. 

Sustaining our status as the largest Russian 
employer and one of the leading companies 
in the retail industry is impossible without 
a committed approach to sustainable 
development. We strive to act responsibly 
for all our stakeholders, including local 
communities, our customers and suppliers, 
coordinating our approach with the help of our 
recently developed Sustainability Strategy.  

Magnit aims to be a modern and progressive 
employer, supporting our employees who 
are making a vital contribution to building 
the Company. In 2019, we adopted a new 
Employee Value Proposition and plan to 
further expand opportunities for development 
and education for our employees.

Outlook
Throughout 2019 we continued building on 
Magnit’s strategic advantages working to unlock 
the Company’s huge potential and create a 
platform for our future success. 

The transformation of our vision and 
organisational processes has already created 
a strong basis for sustainable growth. We will 
continue to develop as a modern  
customer-oriented retailer, acting responsibly  
to deliver value for all our stakeholders.  
In 2020, we will focus on improving our 
efficiency and capitalising on our strengths 
such as our multi-format approach and own 
production capabilities. 

We will continue refining our CVP and 
improving assortment in our stores to drive 
Magnit’s development. Meanwhile, we are not 
implementing aggressive expansion policies and 
instead are being guided by feedback from our 
customers and concentrating on quality.

In the current circumstances of sluggish 
economic growth, weak consumer demand and 
a shrinking population the level of competition 
among retailers will inevitably remain intense. 
We will strive to stay ahead of our competition, 
adopting and developing the latest technologies 
and techniques to gain better customer insight 
and quickly tailor our offering to their needs. 

I would like to thank the 
Board of Directors for their 
trust and support and restate 
my commitment to delivering 
value to our shareholders, 
employees, partners and 
Russian consumers. I am 
confident that despite the 
many challenges facing us,  
we will continue the successful 
implementation of our 
strategy and sustain the 
positive momentum in our 
operational results.  

Jan Dunning 
Chief Executive Officer

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Magnit At a Glance

The leading food 
retailer 

The largest food 
importer

A multi-format 
retail chain 

The only vertically 
integrated retailer 

A reliable and 
stable partner 

A nationwide supply 
chain network 

The largest 
private employer 

The store  
of choice 

in Russia by number of 
stores and geographical 
coverage

in Russia

with a unique cross 
format loyalty 
programme

which operates 15 
agricultural and food 
production units across 
Russia

for national 
producers and 
foreign companies

One of the largest logistics 
operators in the country

in Russia

for millions of 
customers

Key Figures

Number of Stores

Cities & Townships with Stores

Tickets, mln

Number of Employees

Number of Suppliers

Revenue, RUB bln

Revenue Growth, %

Gross Margin, %

Adjusted EBITDA Margin (IAS 17)1, %

Net Income Margin (IAS 17), %

CAPEX (IAS 17), RUB bln

Net Debt/EBITDA (IAS 17)

Total Dividends Announced, RUB bln

CO2 Emissions, mln tonnes

Total Amount of Waste, mln tonnes

Total Amount of Recycled Waste, mln tonnes

2017

16,350

2,709

4,041

276,290

5,900

1,143

6.4

25.3

8.0

3.1

75

1.2

24.7

0.8

0.9

0.4

2018

18,399

2,976

4,370

2019

20,725

3,742

4,690

295,882

308,432

5,900

1,237

8.2

23.9

7.2

2.7

54

1.5

31.0

0.8

1.1

0.4

6,021

1,369

10.6

22.8

6.8

1.3

59

2.1

15.02 

0.9

1.7

0.4 

Key Subsidiaries of the Company

The Magnit Group consists 
of 43 companies, including 
PJSC Magnit and its subsidiaries: 

 ‒ LLC Alcotrading
 ‒ JSC Tander
 ‒ LLC Tandem
 ‒ LLC Retail Import. 

For full list of Magnit Group Companies 
please see in Appendix 4.

PJSC MAGNIT

LLC Alkotrading

JSC Tander

LLC Tandem

LLC Retail Import

100%

100%

100%

100%

Our History

1994

1998

2001

2006

2008

2010

2011

2013

2018

For detailed history see  
magnit.com/en/
about-company/history/

Company founded 
as a household 
cleaning products 
and cosmetics 
distributor

First grocery 
store opened 
in Krasnodar

Magnit holding 
company 
established

IPO on RTS 
and Moscow 
Exchange, raising 
approximately 
USD 370 mln

SPO on London 
Stock Exchange, 
raising almost  
USD 500 mln

First drogerie store 
launched

Expansion 
of operations 
to include the 
production 
of vegetables

Magnit becomes 
the largest retailer 
in Russia

New Board  
of Directors and 
new Management 
team introduced, 
following a change 
in the shareholder 
structure

Adjusted for the accident at Voronezh DC, changes in the management structure, passive stock sell-оff and consulting fees.

(1) 
(2)  Dividends announced on PJSC Magnit shares following the results for the first 9 months of 2019. 

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportWhat Sets Us Apart

ONE BRAND – MULTIPLE FORMATS

Magnit operates a multi-format business model that aims  
to meet all major customer requirements and be the favorite 
retail chain for Russian customers.

All our formats operate under a single brand, sharing consistent standards of quality 
and service and a common loyalty programme. We call this integrated concept 
“One Brand  – Multi-Formats”. Multiple formats allow us to capitalise on synergies, 
utilise our differentiated proposition and increase overall customer loyalty across 
the Family of Magnit stores. Meanwhile, our One Brand helps us remain 
front of mind among our customers and creates strong recognition 
among all audiences. This highly customer-centric approach 
underpins cross format promotional campaigns, our unified 
loyalty programme and unique cross category private 
label assortment based on our own high-quality 
production capabilities. 

CONVENIENCE STORES

SUPERMARKETS

Magnit Convenience
A convenient store for everyday shopping with a large 
assortment of the most demanded food products 
and non-food goods at attractive prices is the most 
popular format. Here, customers can quickly buy 
fresh dairy products, fruits and vegetables, bread, 
dry foods, flour and confectionery products,  
or household cleaning products. Stores are located 
both in cities and in remote localities, which makes 
Magnit the largest and the most accessible retail 
chain in Russia in terms of geographical coverage. 
Convenience stores also include small pilot stores 
such as Magnit City and Magnit Evening.

Magnit City
A small store with a cozy interior and a café, where 
visitors can grab a bite, take away any of the  
ready-to-eat offerings, or make other small 
purchases, as well as charge their smartphone  
and connect to Wi-Fi.

Magnit Evening
This format has a diverse assortment of alcoholic 
and low-alcohol drinks with a wide selection of local 
producers, private labels and imported products. 
Additional assortment consists of basic food products 
from fresh and ultra-fresh categories, snacks, 
confections as well as staple non-food commodities.

Magnit Family Supermarkets
These classic supermarkets with larger assortment 
than in the Convenience stores, are located  
at a walking distance in residential and business 
areas, as well as shopping malls. This format implies 
increased attention to the customer’s comfort  
and pleasant shopping atmosphere, while keeping  
the attractive prices through the whole assortment.

Superstores
Compact city hypermarkets are modern and high-
tech stores for the whole family located within the 
city. Such stores have broader assortment in all 
categories of products, including Magnit’s private 
labels, focus on fresh and ultra-fresh products, offer 
useful services, have dedicated kids and healthy 
lifestyle departments, and boast their own cafés  
and culinary products prepared in the store.

Magnit Cash&Carry
The Cash&Carry format is geared towards private 
customers and small enterprises who are interested 
in bulk purchases at low prices. The Company started 
development of the Cash&Carry format in 2017. 

14,622
Stores

4,952
Selling space, 
thous. sq. m

RUB 1,020.4
Revenue, bln  

473
Stores

948
Selling space, 
thous. sq. m

RUB 200.1
Revenue, bln  

DROGERIE

OTHER FORMATS

The drogerie format pertains to stores with 
non-food assortment launched by the Company 
in 2010. Assortment of a cosmetics store includes 
mass-market make-up products and personal 
care items, including private labels, household 
cleaning products, perfumes, hygiene products, and 
household items. These stores are located next to 
home or office, thus being very convenient for daily 
shopping. 

5,630
Stores

1,302
Selling space, 
thous. sq. m 

RUB 109.7
Revenue, bln  

Magnit Pharmacy
This modern pharmacy format was launched by the 
Company in 2017. Among its advantages are affordable 
prices, easy navigation, convenient and open display 
and personnel who can help with choosing the right 
product. Apart from pharmaceuticals, the assortment 
also includes items such as medical cosmetics, family 
products, beauty and personal hygiene articles, 
baby food, medical products, and seasonal offerings. 
Pharmacies are usually located inside or next to 
convenience, supermarkets, and cosmetics stores.

Ultra-small format stores include stores with basic 
assortment in the Russian post offices including 
remote areas with the population of less than 3,000 
citizens, and stores with basic food and non-food 
products at petrol stations.

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(continued)

The Customer is 
Our Top Priority

Magnit is fundamentally committed  
to fulfilling customer needs. At the core  
of the Company’s strategy are the demands 
of our customers. Our vision is to set a new 
standard for affordable retail fulfilling the 
everyday needs of Russian families. To do 
so we work relentlessly to improve customer 
service and sharpen our focus on the most 
important requirements of consumers.  
We ensure that the most in-demand products 
are available on our shelves, while monitoring 
the freshness and quality of our produce, 
and maintaining our leadership in price.

In 2019, Magnit launched its new loyalty programme, which has been 
designed with all of the best features currently available in the market.  
A key differentiator of the programme is its multi-format coverage:  
all our store formats benefit from the same programme. With this unified 
loyalty programme we can make our proposition even more attractive to 
consumers. It sets us apart from our competitors and enables us  
to achieve a profound understanding of our customers’ needs.

In 2019, 33 mln of cards were issued, 60% of them were activated.  
This has already helped us to better understand our audience, enabling 
us to adjust our supply to their demands and above all to increase 
freshness. 

20 mln 

active loyalty 
cardholders

58%

penetration in sales

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportWhat Sets Us Apart 
(continued)

CENTRAL

VOLGA

SOUTHERN

NORTH  
WEST

URALS

SIBERIA

NORTH
CAUCASUS

Convenience 
Stores

4,238

3,968

2,130

1,566

1,442

875

403

14,622

Supermarkets

90

126

125

35

54

24

19

Drogerie Stores

1,466

1,463

1,049

 502

639

 316

195

Distribution 
Centres

10

10

8

3

3

3

1

473

5,630

38

We Are 
Everywhere

Magnit is the number one Russian retailer in terms of 
proximity to customers and geographical coverage. Our 
stores are located in 3,742 cities and townships in the 
Russian Federation. The stores cover an enormous area 
that stretches west to east from Bryansk to Krasnoyarsk 
and north to south from Murmansk to Vladikavkaz. 
Most stores are located in the Southern, North Caucasus, 
Central, and Volga Federal Districts. Roughly two-thirds 
of the Company’s stores are located in cities with a 
population of less than 500,000 people. We also operate 
in townships with population of 3,000 people.

In 2019 we started to upgrade our functional expertise. As one of our key priorities, 
we focused on creating category management teams. We decentralised the 
organisation into 8 multi-format districts to speed up decision-making and develop 
a deeper understanding of communities and consumers using functional teams  
at a local level. Through this we aim to provide the best local retail offering.  
We combine this with our own production capabilities, and high quality private 
labels in different price segments to deepen our differentiation from the rest  
of the market.

Magnit operates one of the largest supply chain networks in the country. Magnit's 
fleet primarily consists of heavy trucks. We plan to increase the proportion of light 
trucks in our fleet, while maintaining a total number of vehicles at approximately 
the same level. This scale of operations makes Magnit one of Russia’s biggest 
employers.

We are widely implementing a digitalisation programme across our supply chain. 
New services and technologies, such as pooling and electronic consignment 
notes, will significantly improve the efficiency of our logistics, thereby reducing our 
carbon footprint and increasing the freshness of our produce on sale. Due to the 
centralised logistics system, we managed to effectively handle and optimise our 
costs.

3,742

Cities & townships

7

Federal regions

38

Distribution centres

5,656

Vehicles

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportTargets

20%

share of private labels  
in sales

26

private labels with 
over 2,000 SKUs

What Sets Us Apart 
(continued)

We Sell 
What We Grow

Magnit’s own production facilities, including our 
greenhouses, are unmatched among Russian retailers. 
The Company owns cultivated areas and production 
facilities in Kuban, one of the most fertile regions of 
Russia. 

We are the only retailer that can truly control the 
entire product journey, from field to plate, and we will 
capitalise on this advantage through an offering  
of our range of private label products. Through  
our own production capabilities we have a unique 
opportunity to distinguish the Magnit offering, 
especially in fresh categories. 

We are planning to increase our focus on the branding of our own production.  
The core of our private label offer will be formed by the Magnit Basic,  
Magnit Fresh and Magnit Health brands. These provide basic value-for-money 
food and pharmaceutical items with the aim of differentiating Magnit from the 
competition, increasing customer loyalty and growing the average basket size. 
We have revised our private label assortment focusing on 26 most popular and 
recognized brands instead of 69 private labels in previous years. Now we focus  
on just 26 brands, 7 of which are cross-format.

4

11

agricultural complexes  
produce fresh mushrooms  
and vegetables

production facilities produce 
sweets, cereal, pasta, instant 
food, snacks, spices and fish

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(continued)

We Are Building  
a Sustainable Future

Magnit is committed to sustainability, and we fully 
recognise our obligations as a leading business. 
We continuously work to improve the sustainability 
of our operations and implement new responsible 
initiatives. When making decisions, we seek to 
incorporate the interests of all of our stakeholders. 

To become truly sustainable, we recognise that we must be a transparent and 
efficient organisation. To this end, in 2019 we enhanced our corporate governance 
and strengthened both the Board of Directors and Management Board. We also 
embedded sustainable development within our internal regulations. We developed 
a Sustainability Strategy and are in the process of implementing a number of 
policies, including a Climate Change Policy and Policies for Packaging Waste, Own 
Brand Packaging and Quality and Food Safety as well as a Responsible Supply 
Chain. We have also drafted an extensive Human Rights Policy, Policies on Charity, 
Sponsorships and Volunteering, Health and Wellness, etc. The Strategy sets targets to 
significantly improve sustainability of Magnit across all areas by 2025. We established 
a Sustainability Steering Committee to manage sustainability activities. 

Caring for people lies deep within Magnit’s DNA. Throughout our history we have acted 
as a socially responsible Company, operating in distant regions with low populations, 
providing access to affordable retail services to people that previously had none. 

We are striving to increase the share of local products in our assortment, and currently 
52% of all the SKUs are locally produced. Local also means better quality of fresh 
products. To save up all the best qualities of local fresh we sped up delivery process in 
several regions. We launched cross-docking platform to enable delivery of fresh goods 
to the stores the same day we got it from supplier. 

We have further affirmed our dedication to sustainability by joining The Consumer 
Goods Forum – a global organisation, that brings retailers together to promote 
sustainable development. 

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Macroeconomic 
Environment

The market environment in the 
Russian retail sector remained 
challenging throughout 2019,  
for both retailers and consumers. 
Despite the low level of 
government debt and a budget 
surplus, economic growth was 
constrained by the significant 
slowdown in the global economy 
resulting from trade conflict 
escalation, and a worsening 
investment climate  
in Russia.

In 2019, Russia's real GDP grew  
by 1.3%, according to Ministry  
of Finance of Russia. According  
to the Ministry forecasts for 2020, 
real GDP growth will accelerate  
to 1.7%. Given the planned design 
of the federal budget of Russia, the 
state plans to stimulate economic 
growth through investments in 
infrastructure projects.

In 2020, Russia’s Federal 
government budget revenues are 
expected to reach RUB 20.594 
trln, RUB 7.524 trln of it are 
expected to come from oil and 
gas revenues. Expenditures are 
planned in the amount of RUB 
19.666 trln. Thus, the Federal 
budget surplus of 2020 will 
amount to RUB 0.928 trln.

In 2019, an increase in average real 
wages (+2.9% Y-o-Y) improved the 
dynamic in real disposable income 
(RDI) by 0.8% to the highest 
level in 6 years. Nevertheless, 
RDI continued to be negatively 
affected by a number of factors 
forcing consumers to save. The 
increase in prices for fuel, housing 
and communal services, loan 
servicing and an increase in taxes 
offset the increase in real income. 
This effect was exacerbated by the 
increase in VAT from January 2019 
from 18% to 20%. 

2.9%

Average real wage 
growth in Russia  
in 2019

1.4%

Real growth of food 
retail sales in Russia  
in 2019

 CPI and Food CPI in Russia in 2014-2019, %

CPI, % Y-o-Y

Food CPI, % Y-o-Y

22.4

16.2

18.0

15.7

10.5

7.7

7.3

6.4

8.3

6.9

6.8

6.3

25.0

20.0

15.0

10.0

5.0

0

4.6

3.8

3.4

2.8

3.0

1.6

2.2

0.9

5.8

4.3

5.2

5.0

3.5

3.4

1Q’14 3Q’14 1Q’15 3Q’15 1Q’16 3Q’16 1Q’17 3Q’17 1Q’18 3Q’18 1Q’19 3Q’19 4Q’19

Source:  Federal State Statistics Service

 Real GDP Growth in Russia in 2012-2020F, %

 CCI and Food Retail Sales growth in Russia in 2014-2019, %

3.7

1.8

2.3

1.6

1.3

1.7

–0.2

0.3

4.0

3.0

2.0

1.0

0

–1.0

–2.0

–3.0

15.0

12.0

9.0

6.0

3.0

0

–3.0

–6.0

–9.0

–12.0

Consumer Confidence Index, %

Nominal Food Retail Sales growth, % Y-o-Y

13.1

11.4

10.0

7.0

1.5%

–0.3

–9.6

–7.0

3.6

3.0

3.1

–4.7

–5.0

–2.3

Real Food Retail Sales growth, % Y-o-Y

6.0

2.3

4.4

2.7

2.9

1.1

7.5

6.2

5.5

1.5

0.8

1.6

100

80

60

40

20

0

2012

2013

2014

-2.3

2015

2016

2017

2018

2019

2020F

1Q’14 3Q’14 1Q’15 3Q’15 1Q’16 3Q’16 1Q’17 3Q’17 1Q’18 3Q’18 1Q’19 3Q’19 4Q’19

Source:  Ministry of Economy Development of the Russian Federation

Source:  Federal State Statistics Service

 Real Wages, Real Disposal Income change and Unemployment Rate in Russia 
in 2014-2019, %

 Food Retail Sales in Russia in 2002-2024F

12.0

9.0

6.0

3.0

0

–3.0

–6.0

–9.0

–12.0

Unemployment, %

Real wages growth, % Y-o-Y

Real disposable income growth, % Y-o-Y 

Rusian Food Retail Sales, RUB trln

Food Retail Sales Growth, % Y-o-Y

Food CPI, % EOP

10.2

6.3

1.0

0.0

3.0

3.1

4.6

1.1

1.3

-1.8

4.4

–4.2

1.8

0.6

0.1

–5.6

–9.0

–9.5

3.1

1.2

1.8

0.1

–3.8

-1.0

-0.6

-2.6

+24.3%
CAGR 2002–2008
22.7

23.4

23.8

32.8

+11.2%
CAGR 2009–2015

+5.7%
CAGR 2016–2024F

24.7

23.9

16.5

19.3

12.3

11.0

10.2

9.6

8.7

15.6

9.3

6.1

12.9 13.8

12.8

3.9

11.9

9.4

7.5

7.3

15.4

14.0

11.1

8.4

4.6

2.5

5.0

1.1

4.7

4.3

6.7

2.6

3.6

3.0

5.8

4.0

1.8

2.1

2.6 3.2 3.9 4.9

6.5

7.1

8.0

9.1

10.0 11.1

12.4 13.4 13.8 14.4 15.1

16.1 16.6 17.6

6.9

6.6

6.8

4.0
4.0
4.0
18.8 20.1 21.4

Thanks to a planned increase  
in public sector wages, 
the Ministry of Economic 
Development of Russia expects 
RDI growth of 1.5% in 2020. 
Such growth should be achieved 
mainly due to implementation 
of decrees of the President of 
Russia on increasing the wages 
of state sector employees. The 
unemployment rate, which 
reached a record low level  
of 4.6% in 2019, is forecasted  
to decline further to 4.5% in 2020 
and 2021.

In 2019, the Consumer Price 
Index (CPI) grew by 3.0%, while 
Food CPI increased by 2.6%. 
According to the Ministry  
of Economic Development  
of Russian Federation, as the 
credit cycle draws to an end and 
consumer lending slows, the CPI 
growth rate is expected to remain 
at 3.0% in 2020 and increase 
to 4.0% in 2021-2024. These 
forecasts will be used as a basis 
for social payments indexation.

The Russian Retail Market 

The real growth of food retail 
sales in Russia in 2019 was 
1.4%1. This level of growth was a 
natural consequence of the low 
purchasing power and a weak 
consumer confidence index (CCI). 
The slowdown in the Russian 
grocery retail market continued, 
in line with the higher maturity of 
the sector.

In 2019, the Russian food retail 
market was the eighth largest in 
the world in terms of revenue, 
ahead of countries such as the 
Italy, Turkey, Brazil and Poland. 

1Q’14 3Q’14 1Q’15 3Q’15 1Q’16 3Q’16 1Q’17 3Q’17 1Q’18 3Q’18 1Q’19 3Q’19 4Q’19

Source:  Federal State Statistics Service, Ministry of Economic Development 

of Russian Federation

2 0 0 2

2 0 0 3

2 0 0 4

2 0 0 5

2 0 0 6

2 0 0 7

2 0 0 8

2 0 0 9

2 010

2 011

2 012

2 013

2 014

2 015

2 016

2 017

2 018

2 019

2 0 2 0 F

2 0 21F

2 0 2 2F

2 0 2 3 F

2 0 2 4 F

Source:  Federal State Statistics Service, Ministry of Economic Development 

of Russian Federation, Magnit Analysis

(1) 

According to Federal State 
Statistics Service.

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Market Overview 
(continued)

Despite the recent slowdown, the 
modern Russian food retail market 
has solid potential for further 
growth. The share of modern retail 
in 2019 in Russia was 70%, behind 
the markets of North America 
(86%), Australia (82%), Western 
Europe (81%) and Eastern Europe 
(72%). The Russian retail market 
remains underpenetrated. 

Despite ongoing consolidation, 
the retail market in Russia remains 
fragmented with significant 
potential for further market share 
growth for top players. At the end 
of 2019, the share of revenue 
of the top 5 retail chains was 
36.6%1, up 7.9 pp versus 2018. In 
this respect, Russia is still rather 
behind developed countries, 
where the top 5 players account 
for 50% or more of the market. 

Over the past few years, leading 
Russian retailers have recorded 
significant increases in market 
shares, primarily due to the rapid 
growth of convenience stores. 
According to Infoline, among 
national chains, the growth was 
primarily attributable to Magnit, 
X5 Retail Group, Lenta and SPS 
Holding (the Red and White)2.

In recent years, one of the major 
trends has been an increase in 
the number of discounters and 
convenience stores while the average 
selling space has decreased. 

(1) 

Euromonitor, 2019.

(2)  At the end of 2019, Dixy, Bristol and 

SPS Holding (the Red and White) 
merged into DKBR Mega Retail 
Group Limited, which became  
the 3rd largest retailer in Russia  
with market share of 5.5%.

 Grocery Retail Market in 2019, USD bln

 Share of Top-5 Retail Chains by Countries in 2019, %

679.0

1,167.9

USA

USA

China

India

France

Japan

Germany

United Kingdom

Russia

Italy

Turkey

Brazil

Poland

401.5

276.2

275.6

253.1

218.5

190.7

151.2

69.0

66.0

64.0

USA

Germany

Czech Republic

UK

Poland

France

USA

Spain

Italy

Russia

Japan

Turkey

China

India

37.7

36.6

34.0

25.6

8.3

2.3

73.5

71.4

61.4

56.0

53.9

46.3

43.4

 Top-10 Retail Chains Market Share 
in Russia in 2019, %

0.7 0.7

1.0

0.6

1.1

1.5

2.5

5.7

34.9%
share
of Top-10 

11.5

X5 Retail Group

PJSC Magnit

DKRB Mega 
Retail Group Limited

Lenta LLC

Auchan Retail 
Russia

Metro 
Cash and Carry

O’KEY Group

9.6

OOO Element-Trade

TORGSERVICE LLC

OOO Hyperglobus

Source:  Infoline, Magnit analysis, 2019

Source:  Euromonitor, 2019

Source:  Euromonitor, 2019

 Share of Modern and Traditional Retail in 2019, %

USA

 Magnit Market Share by Revenue in Russia in 2014-2019, %

Nortn America

Modern retail

Traditional retail

Australia

Western Europe

Eastern Europe

Russia

Latin America

Asia-Pacific

14

18

19

28

30

86

82

81

72

70

52

53

48

47

Middle East & Africa

70

30

2019

2018

2017

2016

2015

2014

Source:  Euromonitor, 2019

Source:  Federal State Statistics Service, Magnit analysis, 2019

Magnit is

#1

in Russia by number of stores 
and geographical footprint4

9.6

9.2

8.9

8.9

8.0

7.0

+6.4%
CAGR 2014–2019

#2

in Russia by revenue5

Russian 
Food Market 
at a Glance

8th

30%

37%

10%

largest in the World

share of Traditional retail in Russia1

share of Top-5 Retail Chains2

sales Growth of Top-10 in 20193

(1)  Euromonitor, 2019

(2)  Euromonitor, 2019

(3)  Infoline, 2019

(4)  Federal State Statistics Service, public 
disclosures, Magnit analysis, 2019

(5)  Infoline, 2019

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportMarket Overview 
(continued)

Key Trends in the Retail Market

 Total Selling Space in Russia for modern retail format in 2011-2019, sq. m mln

 Among other trends in Russian market in recent years:

Change in consumer 
preferences 

Despite the slowdown in economic 
growth and the continuing trend 
towards cheaper goods, consumer 
preferences are shifting towards an 
assortment that offers:
 ‒ Quality and fresh products, 

especially fruits and vegetables

 ‒ Unique and local products
 ‒ Healthy food 
 ‒ Ready-to-eat and ready-to-cook 

products.

Change in consumer 
behavior

Consumers are becoming 
increasingly time poor and prefer  
to shop at convenience stores.  
At the same time, the online 
shopping is gaining momentum, 
especially in large cities such as 
Moscow and Saint Petersburg.

Increasing competition

Competition is intensifying, thanks 
partly to the entry of new players into 
the market (e.g. health food stores, 
liquor stores and local butcher 
shops).

2020

2019

2018

2017

2016

2015

2014

2013

2012

21.9%

11.9%

23.9%

13.1%

25.8%

13.9%

27.6%

15.3%

28.6%

16.6%

30.1%

18.2%

66.2%

26.9

63.0%

25.0

60.3%

23.0

57.0%

20.8

54.7%

18.8

51.7%

16.2

31.1%

18.7%

50.2%

32.3%

19.3%

48.4%

14.1

12.2

0

5.0

10.0

15.0

20.0

25.0

30.0

Hypermarkets

Supermarkets

Convenience stores

Source: 

Infoline, Magnit analysis, 2019

We strive to proactively adapt our 
business to address market trends 
and challenges. This includes 
adapting our assortment to the 
needs of consumers and improving 
our capabilities in the production, 
delivery and storage of fresh and 
ultra-fresh products to ensure 
consistently high quality. Thanks to 
our own greenhouses and agricultural 
facilities, we are the only retailer in 
Russia able to control the quality of 
products from field to plate.

We are also strongly focused on 
introducing best practices in category 
management, expanding the range of 
products of our own production, and 
strengthening quality control. 

We are introducing a CVP for the 
different customer formats to align 
our business with the latest trends. In 
2019 we launched our cross-format 
loyalty programme, which allows 
us to approach clients individually, 
taking all their needs into account. In 
addition, we launched e-commerce 
projects in Krasnodar and Moscow 
during the year.

We strive to offer products at 
reasonable prices for price-conscious 
customer groups and remain one of 
the leaders in sales in this segment. 
In particular, since 2018 we have 
introduced a system of special 
discounts for pensioners.

Aging population

For further detail, see  Strategy (p. 42) 
and Operational Review (p. 48). 

The population of Russia is in 
decline, and the proportion of people 
receiving state support in various 
forms is increasing.

Political factors

 ‒ Sanctions by the US and the EU 
 ‒ Counter-sanctions
 ‒ Continuous support of local suppliers and manufacturers by government
 ‒ Regional protectionism.

Tightening regulatory environment 

 ‒ Tax pressure on suppliers
 ‒ Trend towards tightening regulation promoting healthy lifestyles.

Growing interest in sustainable 
development

 ‒ Increased interest in sustainable development among customers
 ‒ Growing attention to responsible waste disposal 
 ‒ Increased attention to relationships with suppliers
 ‒ High investor expectations.

Other consumer behavior trends

 ‒ Increasing attention to environmentally friendly components in non-food products
 ‒ Increased demand for communication
 ‒ Ongoing digitalisation.

Key Changes in the Regulatory Environment in 2019

Change

Regulatory Document 

Effective Date

VAT increase from 18% to 20%

Federal Law of 3 August 2018 No. 303-FZ

1 January 2019

Amended procedure for technical inspection of vehicles 
equipped with tachographs

Decree of the Government of the Russian 
Federation of 30 August 2019 No. 1276

1 November 2019

Requirement to separate dairy and milk-containing products 
from other foods and to label such products as "Products 
without milk fat substitutes"

Decree of the Government of the Russian 
Federation of 28 January 2019 No. 50

1 July 2019

Lower VAT rate on import and sale of certain fruits and 
berries in Russia (including grapes), down from 20% to 10%

Federal Law “On Amendments to Article 164 
of Part Two of the Tax Code of the Russian 
Federation”

4 January 2020 

Extended list of controlled goods to be supplemented by 
required veterinary documents

Order of the Ministry of Agriculture of the 
Russian Federation of 15 April 2019 No. 193

From 1 July 2019 and 
1 November 2019  
(in two stages).

The ban imposed on retailers returning unsold goods to 
suppliers

Federal Law of 28 November 2018 No. 446-FZ 9 December 2018

New legal regulation of domestic viticulture and winemaking

Federal Law of 27 December 2019 No. 468-FZ 26 June 2020

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Our strategic evolution

In October 2019 Magnit undertook 
a regular strategy review where our 
focus shifted towards efficiency 
– we reconsidered our expansion 
priorities and capital allocation 
approach. We reviewed our 
investment process, in particular 
for the stores opening programme, 
improved all elements to ensure 
an appropriate returns profile and 
to maintain a healthy financial 
position.

We remain fully committed  
to fulfilling customer needs via  
the implementation and adjustment 
of our CVP. We are focused  
on fixing and improving the 
end-to-end processes of our 
core business, while continuing 
to enhance cross-functional 
cooperation to ensure effective 
decision making. 

We will invest in developing our 
human capital, private label 
offering, direct imports, and we 
will upgrade and modernize our IT 
infrastructure to optimize business 
processes. 

OUR VISION

A trusted value-for-money 
retailer, providing high-quality 
products at affordable prices 
and catering to all of the 
everyday needs of Russian 
families

OUR GOAL

To become the store  
of choice for all Russian 
families

Magnit’s 2020 
strategy is built 
around three 
pillars

We are taking the first steps 
in the development of our 
omnichannel concept focused 
on new trends and overall 
customer journey with all 
relevant instruments allowing 
to identify customers and 
their consumption patterns, 
to structure proper advanced 

analytics and personalisation, 
as well as to enrich our overall 
OMNI experience including 
different potential ecosystem 
elements. To allow this, we  
successfully completed the 
roll out of our multi-format 
loyalty programme in 1Q 2020. 

Convenient and Accessible 

We address the most important 
needs of Russian consumers with 
convenient and accessible solutions 
through our "family" of Magnit 
propositions. 

Easy 
(layout, navigation)

Quick  
(selection, purchase)

Trust

Delicious

Value for money

Everything you 
need, always

CONVENIENT

ACCESSIBLE

Fair  
(quality, prices)

Reliable  
(availability)

Ready-made  
solution

1.

Putting  
the customer first

Optimising and implementing 
our CVP to build trust and 
strengthen customer loyalty

I am heard  
and listened to

Always good 
(service,  
assortment, etc.)

2.

Fixing  
the basics 

Enhancing execution in our 
core business to ensure high 
operational efficiency including 
end-to-end processes 

Close by – 
in any corner 
of the country

Clear

Efficient

3.

Creating a platform 
for future growth

Building on our competitive 
advantages, while exploiting 
and piloting new technology 
and trends to drive growth and 
efficiency 

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(continued)

Strategy Review 
in Detail

Our Strategic 
Priorities

In October 2019 we updated our approach 
to the strategy execution.  

We confirmed our commitment to: 
 ‒ Implementing our CVP and functional strategies 

for LFL and profitability improvement
 ‒ Providing a multi-format offering under a 

single brand, including a multi-format loyalty 
programme

 ‒ Building capabilities and developing people, 

nurturing Magnit’s corporate culture based on 
professionalism, team work and respect
 ‒ Reviewing and improving all end-to-end 

processes

 ‒ Strengthening our private label offering and 

direct import initiatives

 ‒ Enhancing and upgrading our IT and logistics 

infrastructure. 

We modified our approach in a few development 
areas: 
 ‒ Investment process review with a particular 

focus on quality to ensure profitable and value 
accretive growth

 ‒ Enhancing our format expertise: creating format 

teams responsible for both CVP and operations

 ‒ Maintaining a healthy leverage position and 

continuing cash distribution to shareholders.  

We also decided to:
 ‒ Focus on projects with higher ROIC and overall 
material impact while refusing from small and 
unprofitable projects

 ‒ Continue expansion in areas with high certainty 

of achieving acceptable returns. We will 
continue monitoring the market for attractive 
M&A opportunities

 ‒ Focus on efficiency of our own production 

facilities.

Putting the customer first

Our strategy is based on driving fundamental 
improvements in our value proposition for 
consumers and we have shifted to a customer-
centric approach in our decision making. We are 
embedding a focus on customers in Magnit’s DNA, 
striving to deeply understand their needs in each 
location and adapting our approach to fulfill those 
requirements. 

We are aiming to enhance customers’ perception of 
Magnit, from its historical positioning as the “lowest 
price” retailer, to a provider of the “Best Quality at 
the Best Price”. We are, therefore, renewing our 
business processes to provide better insight and 
understanding of consumers and to bring decision-
making closer to the customer. 

Based on these insights, we are focused on 
improving on-shelf availability, quality and freshness 
and plan to invest in our private label, direct import 
and local products. At the same time, we will ensure 
we maintain a good range of entry price products 
to ensure our current loyal customers remain 
well catered for. We are also prioritising improved 
customer service, by delivering high standards 
of employee skills, including friendliness and 
approachability. 

We are now implementing this well-defined CVP 
and will regularly tailor this based on our insights 
to meet changing customer needs. Our corporate 
culture has been enhanced to encourage open 
dialogue and effective cross-functional cooperation 
to ensure the CVP is implemented quickly and 
efficiently. 

To ensure the effective implementation 
of our strategy, we are working 
on operational and organizational 
development, including, among other 
initiatives: 

Fixing the basics

We are investing in the optimisation of our end-to-end 
business processes to improve our operating 
efficiency. 

We are focused on improving our core business 
functions’ execution, including process optimisation, 
streamlining cross-functional cooperation, 
end-to-end analytics and transparent cross-functional 
communication. In the mid-term we also plan to adopt 
more effective IT solutions. 

Magnit has a wealth of core strengths and 
differentiating attributes on which to build upon.  
We will maintain these competitive advantages, 
including the largest geographical coverage and 
supply chain network in the country. Our operating 
model is based on over 20 thous. stores in 3.7 thous. 
cities and townships; 38 distribution centres; 
about 5,7 thous. trucks; and our unique direct import 
system and own production facilities. All of these 
strengths provide a platform that will enable us to 
become the leader in efficiency.

Creating a platform for future growth

Customer engagement via digital channels is 
accelerating every year on the back of increasing 
penetration of new technologies providing 
new opportunities in terms of identifying and 
communicating with customers, as well as improving 
overall processes. To establish an omnichannel 
relationship with our customers – an important part of 
our long-term strategy – and to enhance operations, 
we are, therefore, building new digital and big data 
capabilities as well as strengthening our digital team. 
To allow this we successfully completed roll out of our 
multi-format loyalty programme in 1Q 2020. 

We are also considering making the first steps in 
e-commerce in 2020 to serve as foundation for further 
potential initiatives. 

Our Business 
Model

We put an absolute focus on the 
customer as the cornerstone of our 
operations while capitalising on our 
inherent strengths (in particular very 
wide geographical coverage and supply 
chain capabilities) and progressing with 
new development areas. 

While our 2018 strategy was focused on 
implementing a decentralised multi-format 
operating model, the focal point has evolved 
to developing format expertise to implement 
a format-specific CVP under a single family 
brand. Magnit adheres to a decentralised 
approach where needed and dictated by 
business reasons while keeping the optimal 
balance with the centralised approach. 

In conducting our operations, we consider the 
needs of the communities in which we operate 
and the various groups of stakeholders 
affected by our decisions. We are proud of the 
charitable activities we sponsor within those 
communities and our support of the important 
causes such as environmental protection. 

 ‒ a customer-centric approach in decision making 
 ‒ format management structure
 ‒ focus on better service level and on-shelf 

availability

 ‒ improved in-store customer service
 ‒ better quality control
 ‒ cross-functional cost optimization
 ‒ higher forecasting accuracy.

Please see our Business model  
on the next spread

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OUR GOAL

To become the store of choice for all Russian families

OUR VISION

A trusted value-for-money retailer, providing high-quality products at affordable prices 
and catering to all of the everyday needs of Russian families

Largest supply chain 
network in Russia

Multi-format offering 
under single brand

Best customer  
experience

Supreme quality  
of supplies

> 6,000  
network of suppliers

52%  
local SKUs

7%  
direct import supplies (over 700 contracts)

15  
own production facilities

Private labels in different price segments

13  
private labels

> 500  
SKUs

Quality control "from seed to plate"

12  
laboratories

>2,500  
tests daily

38  
distribution centres

7  
federal districts

> 5,600  
trucks

91%  
centralisation ratio

Convenience stores

3,146 
locations

14,622  
stores

Supermarkets 

283  
locations

473 
stores

Drogerie stores 

5,630  
stores

1,822 
locations

TOTAL

3,742  
cities and 
townships

New cross-format brand

Unique CVP 

Strong focus on fresh 

New retail technologies  
- Scan&Go 
- Face-to-pay

Eco initiatives 

> 20,000  
stores overall

Cross-format loyalty programme 

> 33 mln  
loyalty cards issued

60% 
cards activated

58%  
penetration in sales

Created value for...

CUSTOMERS

Delivering fresh and  
high-quality products

#1
Russian retailer in terms 
of proximity to customers 
and geographical coverage:
3,742 cities and townships,  

20,725 stores, 4.7 bln tickets

EMPLOYEES

SUPPLIERS

308,432 
employees - largest private  
employeer in Russia

52%
of SKUs supplied  
by 4,355 local producers

10,686
jobs created

64,323 
employees trained

21
business events  
for suppliers

COMMUNITIES

RUB 21 mln
allocated for charity

RUB 2 bln
responsible approach  
towards environment

GOVERNMENT

RUB 64.1 bln
timely tax allocation

RUB 2.6 bln
investments in joint projects 
development (Industrial park)

INVESTORS

11% 
sales growth in 2019

RUB 31.0 bln  
dividends announced  
for 2018

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Operational  
Review 

In 2019, Magnit achieved significant progress in the 
implementation of its strategy, supported by Magnit’s 
multi-format proposition. As of December 31st, 2019 there 
were 20,725 stores with 2,377 new openings (net).  
LFL1  sales growth turned positive in 2019 after three 
consecutive years of decline. We rolled out several major 
initiatives for our convenience store format, upgraded 
our proposition for supermarkets, continued to develop 
our pharmacy segment and launched a multi-format 
loyalty card. 

During 2019 Magnit changed its organisational structure, 
made assortment improvements, launched a category 
management function, developed a private label strategy 
and enhanced logistics and quality control. Although 
the effects of these new developments are not yet fully 
reflected in the results, the Company is looking to the 
future with the growing confidence.

(1)  LFL calculation base 

includes stores, which 
have been opened for 12 
months since its first day of 
sales. LFL sales growth and 
average ticket growth are 
calculated based on sales 
turnover including VAT.

+9.5%

Y-o-Y increase in  
net retail revenue

7,238 

total selling space, 
thous. sq. m

+2,377 

stores opened in 2019  
(on net basis)

+12.7%

Y-o-Y increase in total selling  
space in 2019

2,341

stores redesigned in 2019

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(continued)

Performance 

Among the major macro factors influencing 
the Company’s operations were the further 
consolidation of the retail industry, increasing 
competition and weak consumer environment. 

Magnit's net retail revenue reached 
RUB 1,332.9 bln in 2019, 9.5% more 
than in 2018. Selling space growth 
remained double-digit on 12.7% 
despite high base and totaled  
7,238 thous. sq. m.

During the year we introduced 
changes to our assortment, 
developed category management 
function, implemented measures 
to improve on-shelf availability, 
launched our loyalty programme and 
continued to redesign stores in line 
with the new concept. 

As a result, after three years of 
decline, LFL sales growth for the 
full year turned positive supported 
by sound trading up effect and 
improvements in traffic. We saw 
very encouraging trends in the last 
quarter of the year with traffic being 
the key factor of LFL sales growth. 
Importantly, this came as a result of 
net inflow of new unique customers 
from other chains and increased 
visit frequency. Improving LFL traffic 
dynamics was recorded across all 
formats and turned positive in the 
core convenience format for the first 
time since Q3 2016. 

During the year there were several 
one-off factors including an accident 
at Voronezh DC and an inventory 
sell-off. Passive matrix sell-off in Q3 
was a well-considered and necessary 
step which allowed to clear up shelf 
space for the new assortment and 
substantially reduce the share of 
passive assortment in the total 
number of SKUs. It supported further 
implementation of the new customer 
value proposition in stores and 
reduced complexity of operations 
both in the distribution centres and 
store network. 

Improvement of operating 
efficiency of the existing store 
base, optimisation of key business 
processes and strict cost control 
remain our priorities and the 
main growth drivers for 2020. 
The Company will continue its 
organic expansion next year with 
higher return requirements aimed 
at delivering additional value to our 
shareholders.

CONVENIENCE STORES

76.6% 

of Magnit net retail sales  

for 2019

+8.9% 

Y-o-Y increase in amount  
of stores

3,6% 

LFL average ticket growth in 2019

A convenient store is aimed at 
everyday shopping with a large 
assortment of the most demanded 
food products and non-food goods 
at attractive prices. It is the most 
well-known and popular format, 
accounting for 76.6% of Magnit 
net retail sales for 2019. Here 
customers can buy fresh dairy 
products, fruits and vegetables, 
bread and dry foods, flour and 
confectionery products, or 
household chemicals spending 
the minimum time. Stores are 
located both in cities and in remote 
locations, which makes Magnit the 
largest and the most accessible 
retail chain in Russia in terms of 
geographical coverage.

The revenue for convenience stores 
in 2019 reached RUB 1,020.4 bln 
and grew by 11.2%. There were 
14,622 Magnit convenience stores 
in Russia by the end of 2019, 8.9% 
more than in 2018, with 1,195 
stores opened (on a net basis) on 
11.4% growth in selling space and 
1,615 stores redesigned in 2019. 
LFL sales growth for 2019 was 1.3%, 
improved from -2.8% in 2018.  

LFL average ticket growth for the 
year was 3.6% primarily driven by 
continuous trading up effect as a 
result of changes in the assortment 
made during the year. LFL traffic 
remained negative at -2.2%, 
although improved from -2.8%  
in 2018. Importantly, LFL traffic 
in Q4 turned positive for the first 
time during the last three years and 
stood at 0.2%. 

There are two new formats within 
Magnit convenience stores, piloted 
in 2019. Both formats have been 
showing satisfying results.

Magnit City
The pilot format was opened in 
Moscow and Krasnodar. It is a 
small store with a cozy interior and 
a café, where visitors can grab a 
bite, take away any of the ready-
to-eat offerings, or make other 
small purchases, as well as charge 
their smartphone and connect 
to Wi-Fi. Magnit City stores are 
located in high traffic areas – near 
office buildings, universities, parks, 
transport junctions, etc.

Magnit Evening
Magnit Evening with the assortment 
of nearly 2,500 SKUs represents 
another pilot format for the 
Company. This format has a 
diverse assortment of alcoholic 
and low-alcohol drinks with wide 
selection of local producers, private 
labels and imported products. 
Additional assortment consists 
of basic food products from fresh 
and ultra-fresh categories, snacks, 
confections as well as staple 
non-food commodities.

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Operational Review  
(continued)

MAGNIT COSMETIC

SUPERMARKETS

OTHER FORMATS

1,176 drogeries 

opened in 2019 (net)

15.0% 

of Magnit net retail sales  
for 2019

6 supermarkets 

opened in 2019 (net)

1,060 pharmacies 

opened in 2019 (net)

The drogerie format - Magnit Cosmetic - pertains to 
stores with non-food assortment launched by the 
Company in 2010 and accounts for 8.2% of Magnit net 
retail revenue. Assortment of Magnit Cosmetic includes 
mass-market make-up products and personal care 
items, including private labels, household cleaning 
products, perfumes, hygiene products, and household 
items.

There were a record 1,176 new drogeries opened  
(on a net basis) in 2019, 60.7% more than a year earlier, 
with the total of 5,630 stores by the end of the year, 
a growth on 25.8% in selling space. 44% of the new 
drogeries were opened jointly with convenience 
stores. 721 drogerie stores were redesigned in 2019. 
The strong performance strengthened the position 
of the Company as a market leader. 

In 2019, we also completed the integration of SIA Group 
distribution centres with Magnit logistics which allowed 
us to serve drogerie stores. It significantly optimised 
workload and distribution for the whole supply chain 
network while at the same time bringing synergies for 
non-food segments. 

The revenue reached RUB 109.7 bln with an 20.5% 
increase year-on-year. The drogeries segment reached 
a record high of 8.7% of Magnit's net retail sales in 4Q 
and with the prospects of further growth. Drogeries 
have completed the year with all the LFL indicators in 
the positive zone: 1.5%, 1.6% and 3.1% for the average 
ticket, traffic and sales respectively.

Supermarkets include three sub-formats – 
Magnit Family supermarkets, superstores and 
Cash&Carry. 

The larger formats potential is yet to be 
unleashed with the help of a specific approach 
and dedicated team established in 2019 to 
reload the segment. One of the features in the 
format are so-called cubes (mini-stores within 
stores) with unique fresh assortment offerings 
and an enhanced customer experience. 
This initiative indicates the direction and the 
“freshness” approach we are pursuing with our 
CVP.

Supermarkets account for 15.0% of Magnit's net 
retail sales. 6 new stores were opened in 2019 
(on a net basis) and 5 redesigned, including 
the flagship store in Krasnodar. LFL sales in 
2019 declined by 4.6% with LFL traffic at -6.1%. 
With the format expertise in place and revised 
customer value proposition we look to the future 
with enthusiasm. 

Magnit Pharmacy
This modern pharmacy format was launched by 
the Company in 2017. Among its advantages are 
affordable prices, easy navigation, convenient open 
display and friendly and professional personnel. The 
assortment features medicine, medical cosmetics, 
family products, beauty articles, baby food, and 
seasonal offerings. Pharmacies are usually located 
inside or next to the convenience, supermarkets, and 
cosmetics stores.

There were 1,060 pharmacies opened in 2019.  
The format proved to be effective and the Company 
will continue its expansion in the future. 

Ultra-small formats 
Ultra-small format stores comprise of the stores 
with basic assortment in the Russian post offices, 
including remote areas with a population of less 
than 3,000 citizens, and stores with basic food and 
non-food products at petrol stations.

Magnit Family Supermarkets
The supermarkets with larger assortment than 
in the Convenience stores, are located at a 
walking distance in bedroom communities and 
business areas, as well as shopping malls. This 
format is aimed at keeping the attractive prices 
through the whole extended assortment. 

Superstores
Compact city hypermarkets are modern and 
high-tech stores for the whole family located 
within the city area. Such stores have broader 
assortment in all categories of products, 
including Magnit’s private labels, focus on 
fresh and ultra-fresh products. The first 
renovated superstore was opened in Krasnodar 
in November, 2019. The innovations include 
carefully tailored proposition of household 
goods, wide assortment of products for families 
with children, number of locally produced 
goods.

Magnit Cash&Carry
The Cash&Carry format is a new format 
geared towards private customers and 
small enterprises who are interested in bulk 
purchases at low prices. The Company started 
development of the Cash&Carry format in 2017. 
There are around 4,000 SKUs with the focus 
on dry food assortment and bulk purchases for 
small business. As of end of 2019 there were  
23 stores of that format in retail chain.

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Improving customer 
experience

In line with our strategy, we aim 
to deliver the best customer 
experience across all market 
segments. Magnit is focused on 
understanding customer needs 
and preferences, and providing 
the best shopping experience 
and personalised offers, as 
well as implementing digital 
technologies.

Enhanced customer 
experience: 

 ‒ Redesigned stores
 ‒ Reviewed assortment
 ‒ Improved layout 
 ‒ Upgraded navigation
 ‒ Changed communication
 ‒ Optimised technologies and 

processes

 ‒ Trained personnel.

We expanded training programmes 
for our employees and introduced 
a new employee value proposition 
(EVP) which includes market 
level compensation schemes and 
improved working conditions.

In February 2019, we presented our 
updated brand architecture based on 
the concept of creating the unified 
family of stores. Since then, Magnit 
convenience stores, supermarkets, 
drogeries and pharmacies share the 
same umbrella brand and the slogan 
“Let's bring families together!”. 

The new Magnit logo retained 
its recognisable color and its 
brand name letter "M". The letter 
has changed the shape and now 
reminds of a pair of hands folded in 
a caring gesture. The new Magnit 
logo resembles a smartphone icon, 
in light of increasing of digitalisaiton. 
It will be widely used in the original 
system of pictograms, placed on 
facades, trade hall signs, private label 
packaging and advertising materials. 

In 2019, we achieved a significant 
improvement in customer experience. 
We redesigned our stores with 
focus on convenience with one of 
the new features including aisles 
wide enough for shopping carts and 
strollers. We also introduced new 
racks and shelves, enhanced layout 
and upgraded navigation. Customer 
experience also benefited from the 
use of new technologies, such as 
mobile printers, self-scanning and 
digital tags. An added benefit of 
continued digitalisation includes 
stock management at store level, 
which allows us to increase supply 
frequency in line with demand levels.

Given the widespread use of 
smartphones, internet banking  
and digital public services in 
Russia, customers also have high 
expectations when it comes to 
digital technologies in retail, such 
as electronic price tags and mobile 
applications. 

Our flagship stores allow the 
customers to enjoy the best of the 
modern retail: they are equipped 
with unique selfie-pay solution, wi-fi 
zones, electronic sommelier and 
self-scanning devices. To ensure 
the on-shelf availability and comfort 
of the customers we use video 
monitoring  of shelves and queues. 

Operating organisational 
structure

We upgraded the organisational 
structure and developed the 
unique multi-format approach 
to decentralise our decision 
making. In 2019 the Company 
introduced format heads 
and format management in 
regions in order to strengthen 
its expertise in each of the 
business segments. We 
created 8 multi-format regions 
to become more flexible and 
efficient in decision making and 
adjust our value proposition to 
our customers’ needs. Head 
Office remains responsible 
for strategy development, 
methodology and serves as a 
centre of excellence for regions.

In the regions we have matrix-
based management structure 
with administrative and functional 
reporting lines. We have format 
Operational directors, Chief Finanical 
Officer (CFO) and Human Resources 
director (HRD) in each region 
administratively subordinate  
to the Multi-Format Regional Head.  
At the same time functionally they 
report to the Head Quarter.

In 2019, we established the 
Shared Service Centre (SSC) in 
Krasnodar. While transferring some 
responsibilities to the regions we 
centralised the routine tasks which 
allow us to increase the speed and 
quality of work performed by the 
staff and and achieve a significant  
decrease in process support costs. 

In 2019–2020, the Shared Service 
Сentre will take over a number of 
functions related to finance and 
HR services: accounting and tax 
records, contractor interactions and 
contractual records, and payroll 
management. 

In parallel with the transfer of 
functions from the districts, the 
SSC is working on creating a service 
management system that would 
incorporate operational efficiency, 
quality control, and development of 
client relations. In addition to that, 
the Company has launched a project 
to implement a system enabling 
electronic document flow, which 
serves as one of the cornerstones for 
implementation of the SSC concept 
and Magnit’s IT Development 
Strategy.

President/CEO

CFO

HRD

COO

Magnit Pharmacy Director

Director of 
Operations  
(Convenience stores)

Director of 
Operations  
(Magnit Cosmetic)

Director of 
Operations  
(Supermarkets)

Director of 
Operations  
(Magnit Pharmacy)

Region

Multi-Format Regional Head 

Functional reporting

Administrative reporting

CFO

HRD

Regional Director 
of Operations 
(Convenience 
stores)

Regional Director 
of Operations 
(Magnit Cosmetic)

Regional Director 
of Operations 
(Supermarkets)

Regional Director 
of Operations 
(Magnit Pharmacy)

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Category management

Cooperation with suppliers

Introduction of category 
management was a key for the 
enhancement of operations 
across the whole value chain. 
Previously Magnit was a 
function-based organisation 
with the isolated Logistics, 
Procurement and Marketing 
departments. Now these 
functions have all been united 
into the classic model of 
category management. The KPI 
system for category managers 
was also updated to align it with 
sales objectives. 

In 2019, a new assortment 
management system was introduced 
with all operations migrated to this 
system by year end. This allows for 
faster implementation of assortment 
changes – down to 4 weeks, from 
10 weeks.

In line with the new organisational  
structure we will have 8 local teams 
of category managers responsible for 
local assortments tailored to the needs 
of customers each particular region. 
Meanwhile, category managers in 
the Head Office will be in charge for 
federal assortment and its quotes in 
the regions unique for every category 
group. Similar to operations, the 
structure of category management 
department is based on a format 
approach where format dedicated 
Category Managers report to the  
Multi-Format Category Head. 

In 2019 Magnit launched its Category 
Management Academy, which has had 
230 graduates to date. The educational 
venue provides an opportunity for 
further development for various 
categories of employees, including line 
managers, category managers and 
category directors. 

Digital contracts with suppliers
Magnit was the first to introduce the 
digital contracts with the suppliers in 
2019. The verification time has been 
dramatically reduced from 40 to 
2 minutes. In addition, the Company 
uses electronic signature to verify the 
contracts. Because Magnit is currently 
working with over 6 thous. suppliers, 
the fast and convenient process of 
document flow is extremely important. 
During the four months of the pilot 
project 700 suppliers joined the 
system. The approach is to save more 
than 1 mln of working hours for the next 
10 years. Magnit's digital contracting 
system received a prize at the Efficient 
Consumer Response (ECR) contest as 
“The best innovative case”.

Close engagement with our 
suppliers allows us to make joint 
plans and forecasts, to optimise 
procurement volumes, to deliver 
the best products at minimum 
cost and to achieve better 
commercial terms.

To maintain close relationships, 
we hold supplier conferences to 
share ideas and develop a unified 
approach to handling various 
issues in retail. In 2019, more 
than 350 suppliers took part in 
our “On the same wavelength” 
conference to discuss the trends 
and achievements of the industry.  

We share information with 
suppliers and partners to foster 
close cooperation, especially 
during high season and intense 
promotional campaigns. Close 
communications also give way 
to more clear and consistent 
planning process for the period 
up to three years.

“Implant” project
In the reporting year we launched the 
unique “Implant” project. We invite 
employees of our major suppliers 
to work from our office, so we can 
cooperate in close contact and 
analyse processes both from internal 
and external viewpoints. In 2019, we 
piloted this project with Baltika, an 
expert in distribution and supply chain 
management. Our major partners 
Procter & Gamble and Danone 
subsequently joined the programme.

New digital platform for media 
agencies and brands
At the end of 2019, with technical 
support of Microsoft and in 
partnership with Aggregion Magnit 
launched its digital platform, where 
the retail market participants can 
monitor and download anonymised 
data based on more than a hundred 
parameters and several thousand of 
goods.  

The platform is aimed at the local 
and global media agencies and 
brands. It will enable monitoring of 
the customer journey from the first 
mention of the brand to the purchase. 

In the future Magnit plans to further 
enhance the features of the platform 
and add the tools for automated 
segmentation and targeting. 
The platform will also potentially 
be beneficial to customers, who 
will receive a more tailored product 
proposition.  

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Logistics

PJSC Magnit runs one of the 
most developed logistics 
systems in Russia. It includes  
38 distribution centres with  
1.7 mln sq. m of warehouse 
space, a fleet of more than  
5.6 thous. trucks and workforce  
of 36 thous. employees.

We started construction  
of a distribution centre (DC)  
in Novosibirsk in order to increase  
the Company’s warehouse capacity 
in Siberia. The launch of DC is 
planned for the second half of 2020.

In 2019, we achieved significant 
improvements in our logistics 
management. Despite the fact that 
assortment was significantly revised, 
service levels were maintained and 
shelf availability improved. Overall, 
we continued to improve load 
planning for distribution centres and 
transport, reduced lead times and 
mileage and enabled our suppliers to 
provide fresher products faster. We 
strengthened our logistics by fully 
integrating SIA Group distribution 
capacities into our pharmacies and 
drogeries distribution network. It 
provides us with more flexibility and 
efficiency in picking and distributing 
items of smaller quantities.

In 2019, the Company introduced a 
new logistics development strategy 
called “The chain of freshness”. 
It is based on three pillars: 
transparency and cooperation with 
suppliers, logistics optimisation and 
automation. The strategy covers all 
areas of logistics: distribution, transit 
and international delivery, distribution 
centres, management structure, etc. 
Furthermore, Magnit strengthened 
its logistics team with leading experts 
from the FMCG market.

In line with the new strategy which 
implies focus on fresh and ultrafresh 
assortment, Magnit has divided its 
logistics into several geographical 
zones, subject to their proximity to 
the DCs.

The Company plans to raise the share 
of light trucks in the fleet for the first 
and second geographical zones, 
while maintaining the total number of 
trucks, as light trucks are more useful 
and convenient for deliveries within 
cities and short distances. We also 
increased the share of rented trucks 
from 80% to 85% for long distance 
routes and brought it to 16% for local 
routes.

  Magnit approach to delivery by geographical zones

Geographical zone

Daily delivery of fresh 
category

Fresh and cross-
docking platforms1

Contactless goods 
acceptance at night

Use of leased 
transport

< 80 км

> 80 km
High population density

> 80 km
Low population density























	 Maximum potential	

	 Minimum potential

(1)  Cross-docking platform is a transshipment platform used to consolidate incoming products for outgoing destinations. Inbound and 

outbound of items is carried out within one day.

  Geographical coverage  
of Magnit distribution centres1

  Overview of the logistics chain

Central Federal District

10 centres

Volga Federal District

10 centres

Southern Federal District

8 centres

Urals Federal District

3 centres

Northwestern  
Federal District

3 centres

Siberian Federal District

3 centres

North Caucasian  
Federal District

1 centre

516 thous. sq. m  
total warehouse 
space 

470 thous. sq. m  
total warehouse 
space 

313 thous. sq. m  
total warehouse 
space 

143 thous. sq. m  
total warehouse 
space 

119 thous. sq. m  
total warehouse 
space 

84 thous. sq. m  
total warehouse 
space 

40 thous. sq. m  
total warehouse 
space 

(1) 

Excluding small pharma warehouses 
located in the other regions.

(2) 

Excluding pharmacies.

(3)  Share of goods delivered to the stores 

via distribution centres.

Logistics chain characteristics

2019

2018

2017

Number of stores served

 20,725

 18,348

 16,298

Number of distribution centres

Total warehouse space1, thous. sq. m 

Selling space per 1 sq. m of warehouse 
space, sq. m.

Number of stores per 1 warehouse2

Sales per 1 sq. m of warehouse space, 
RUB thous./sq. m

 38

 1,686

 4.29

 545

 812

 37

 37

 1,645

 1,640

 3.91

 3.51

 496

 752

 440

 697

Centralization ratio3, %

91

89

88

Number of company-owned trucks

 5,656

 5,897

 6,089

Magnit strives to develop local 
production and engages with local 
suppliers to get the best quality 
products on to shelves. We have 
more than 6 thous. suppliers, 52% of 
which are local. 

Procurement practice
PJSC Magnit responsibly chooses 
its suppliers and strives to engage 
them as stakeholders. The Company 
handles the selection of suppliers 
and oversees quality control for 
deliveries to all Magnit store formats. 
When deciding whether to cooperate 
with a company, the legal status and 
reputation of the potential supplier is 
taken into account.

Quality characteristics of our 
products are regulated by the laws 
of the Russian Federation. Moreover, 
for a range of items, including fruits 
and vegetables and our private 
label products, we apply our own 
standards, which exceed government 
regulations.

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Trusted goods acceptance
We are testing trusted goods 
acceptance, which is aimed at 
the best suppliers and allows 
for a significant reduction in the 
time and workload for the goods 
acceptance procedure at the 
warehouse, once a supplier has 
been provided consistently high 
quality products for a long time.

Pooling
In 2018, we launched a new 
delivery scheme – pooling. Pooling 
entails a consolidated delivery  
of goods from different suppliers 
to distribution centres using  
a transport company. Pooling 
allows suppliers to reduce logistics 
costs by an average of 10-30%. 
250 companies have already 
joined the scheme and this 
number is growing rapidly.

Cross-docking platforms
Cross-docking platforms are small 
warehouses located between 
distribution сentres and stores. 
Magnit plans to cover local 
suppliers with cross-docking 
platforms to decrease the costs 
of transportation and speed up 
the delivery process. Introduction 
of the cross-docking approach 
in 2019 allowed the Company 
to increase sales and reduce 
shrinkage in the “fresh” category. 

 ‒ “Pick by voice” is another project 

to increase the efficiency of 
distribution centres. Previously 
employees of the centres received 
text instructions via tablet, but 
with the implementation of the 
new system they will receive 
voice instructions via headset. 
This guides all of their actions 
step-by-step and is expected to 
improve labour efficiency.

Magnit also played an active part  
in the Mercury1 programme: we 
process around 570 mln electronic 
veterinary certificates per year, which 
is over 1.5 mln certificates per day – 
more than any other retail company 
in Russia. 

Automation
Automation and digitalisation are key 
enablers of our logistics development 
strategy. In 2019, we launched a 
number of projects, including: a 
project to monitor availability of 
products on shelves - OSA HP, a new 
warehouse management system 
(WMS), a new system for picking 
operations in distributions centres - 
“pick by voice”.
 ‒ OSA HP is an analytical platform 

for Magnit and its suppliers, which 
gathers and analyses data on 
products availability on shelves. 
This allows to reduce stock levels 
and to timely notify suppliers 
about the necessary products.

 ‒ Warehouse Management 
System  (WMS) will allow 
the control of all operations 
in distribution centres: from 
application processing to delivery 
to stores. The projects will 
increase traffic capacity at the 
centres. At present, this is being 
piloted in one distribution centre.

Marketing

In 2019 we separated the 
marketing function from the 
commercial function. As a result, 
our marketing is now empowered 
by format expertise, with different 
development strategies for each 
format. This structure enables 
different formats of Magnit to be 
more efficient and closer to their 
target audience. 

Marketing communications
The ultimate goal of the marketing  
function is to provide superior 
customer communication and 
personalised recommendations  
to all our clients. This is possible 
through the use of big data analytics 
and other modern technologies.  
We use a variety of tools to collect 
and analyse data regarding customer 
purchases, as well as to trace the 
impact of our advertising campaigns 
on Magnit’s sales and brand 
awareness. One of the most powerful 
tools which enables us to initiate 
personalised marketing campaigns 
and gives us deep understanding  
of the customers’ preferences  
is our multi-format loyalty programme 
which encompasses the whole family 
of Magnit stores.

  Marketing data collection  
and analysis at Magnit

Data collection tools

Receipts 
Depersonalised data.

Loyalty cards  

Personalised data facilitates detailed 
Consumer Decision Tree (‘CDT’) 
analysis, tailoring of product ranges 
and display, communication and 
tracking of customer reactions, and 
identification of new opportunities.

Digital footprint

Website and mobile application 
activities (likes, favorite categories, 
responses to offers), various 
activities conducted via the Internet.

Data analysis tools  

Big data analysis 

Smart customer segmentation 
(>300 identified segments)

Insight labs in collaboration  
with producers  

Targeted digital marketing.

Joint consumer panels  
with marketing research firms 
(Nielsen, GfK)

Analysis of the drivers behind 
customer behavior and their 
reaction to the changes. 

NEW PROJECTS AND TECHNOLOGIES
 ‒ Joint analytical tools with suppliers. We provide suppliers with sophisticated 
analysis for the planning of sales, marketing and logistics via a special portal. 
This data is provided at brand level

 ‒ Joint forecasting based on common data with key suppliers and partners.  
The project helps to optimise the entire supply chain by improving the 
accuracy of order forecasting so that suppliers can plan their production and 
logistics accordingly

 ‒ Digital marketing platform launched in December 2019. The platform will be 
used to identify target groups on various websites, such as VK, Yandex and 
Odnoklassniki, Facebook (incl. Instagram) and Google (incl. YouTube), and  
to use targeted advertisements to each of these groups based on the chosen 
criteria

 ‒ Forecasting promotion effectiveness based on machine learning. We plan  

to develop a unified service to be used for various purposes such as product 
reservation, pricing, promotion management, product availability assessment, 
modeling etc

 ‒ Stock level assessment project which will allow us to detect sales deviations  

in real time and react accordingly

 ‒ Joint optimisation of the whole ecosystem with machine learning and advanced 

analytics.

FUTURE DEVELOPMENT
In 2020, we will continue to develop our logistics. We will scale our current pilot 
projects, such as WMS, OSA HP and others. We will continue to optimise our internal 
processes and the scale of operations of our distribution centres, and will open new 
cross-docking platforms. 

We will continue to pursue our strategy of reducing the amount of heavy trucks in 
favour of light trucks and will also continue to grow the share of rental trucks in our 
fleet to serve larger cities with parking constraints and allow faster and efficient 
delivery.

(1) 

Federal state informational system 
“Mercury” – automated system for 
electronic certification of goods 
subject to state veterinary control  
in Russian Federation.

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Key marketing campaigns of 2019

Dance in Pepsi style
In July-August 2019, Magnit held a 
marketing campaign in collaboration 
with Pepsi. The participants were 
offered to buy a can of Pepsi in 
Magnit, dance with it at the Magnit 
store entrance and upload the 
video on Instagram or TikTok with 
a hashtag #танцуйвстилепепси 
(#danceinpepsistyle). 

The campaign went viral: internet 
users uploaded a total of 108 thous. 
videos with the relevant hashtag, and 
the number of views totaled 200 mln. 
The Instagram video of Anastasia 
Ivleeva (a famous YouTube blogger) 
which started the campaign, got over 
1 mln “like” and “share” reactions. 
Her TikTok account, specially created 
for the campaign, reached over  
558 thous. subscribers. Following  
the successful marketing campaign,  
Jan Dunning, the President of Magnit, 
and Neil Sturrock, the President of 
Pepsi in CIS countries, performed 
a dance in Pepsi style which was 
uploaded on social media. 

Skrepyshy 
The marketing campaign “Skrepyshy” 
was run in August-October 2019.  
For each 400 rubles, Magnit 
customers got a “Skrepysh”, a bright 
small device cartoon character, which 
can be used for different purposes, 
e.g. as a fixator for earphones, 
a keychain or a bookmark. The 
collection included 22 unique 
characters. In the course of the 
campaign, Magnit handed out over 
220 mln pcs. of Skrepyshy. 

Football promotion
Magnit signed an agreement on a 
strategic partnership with Russian 
Football Union. The sides agreed 
on a joint implementation of various 
campaigns aimed at promoting 
Russian football. Magnit also became 
the official partner of Russian 
Football Union and the national 
football team. 

Royal Küchen frying pans
In May-August 2019, Magnit ran 
a marketing campaign, which enabled 
customers to get promo stickers 
for their purchase which could be 
later swapped for a frying pan under 
our brand Royal Küchen at a 80% 
discount. 

Our customers showed 
unprecedented interest in the 
campaign, so it was extended 
to January 2020. In total, almost 
5 mln frying pans were sold, and the 
demand remains high. 

After this successful campaign, 
Magnit continued to develop the 
Royal Küchen brand and extended its 
assortment. We also successfully ran 
a similar promotion campaign with 
Royal Küchen glasses and tableware 
and plan to have more activities 
and campaigns, with the option to 
accumulate digital promo stickers in 
the application. 

Loyalty programme  
and partnerships

The cross-format loyalty 
programme is an integral part of 
our developing ecosystem and 
one of the key tools for effective 
communication with different 
customer audiences. It was 
successfully piloted between 
April and July of 2019 in three 
regions (Yaroslavl, Kostroma and 
Chelyabinsk). The full launch 
across the Magnit footprint 
was carried out in August 2019, 
covering 7 federal regions of 
Russian Federation and 3,742 
cities and townships. 

The key feature of the Magnit loyalty 
programme is the opportunity to 
collect and spend bonus points 
across all retail chain formats: 
convenience stores, supermarkets, 
drogeries and pharmacies.

Our award system is one of the 
most attractive on the market: when 
making a purchase, customers 
receive a bonus of 0.5-2% of the 
purchase amount. In addition to basic 
points, customers also earn personal 
points for participation in different 
promotions (1 bonus point equals 
RUB1, and may also be used to cover 
up to 100% of the purchase price).

The Magnit cross-format loyalty 
programme proved to be an effective 
tool: by the end of initial roll-out 
(in February 2020), the number of 
issued cards reached 33 mln while 
the number of active users exceeded 
20 mln. We noted a 3% increase in 
purchase frequency from the card 
holders. The share of customers 
shopping at at least two Magnit 
formats increased by 15p.p. to 52%1. 

The data collected by the loyalty 
programme will provide Magnit 
with a deeper understanding of 
customer needs. This will enable us 
to improve category management, 
merchandising, product range 
localization and promo offers. 

The Company plans to further 
improve its loyalty programme to 
increase its popularity and enable 
users to accumulate bonus points 
faster. In 2020, Magnit will develop 
targeted offers for customers 
through the use of digital tools. 
The expanded range of services will 
soon be available in the mobile app.

  Magnit loyalty programme in figures

33 mln 

cards issued

> 20 mln 

active loyalty cardholders

52% 

customers make purchases in 
two or more formats 

58% 

penetration in sales

(1) 

Based on the March 2019–January 2020 statistics from the initially piloted regions.

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CO-BRANDED BANK CARDS 

By collaborating with partners from financial 
or telecommunication sectors, a retailer might 
learn to better understand the customers’ 
needs and offer complementary services with 
the unified loyalty programme. 

Magnit develops such collaborations as 
part of its loyalty programme. In 2019, the 
Company piloted two co-branded bank cards 
in collaboration with Pochta Bank (piloted 
in Chelyabinsk region, Yaroslavl region, 
Kostroma region) and Tinkoff bank.  
Over 17.5 thous. cards were issued in the 
reporting year.

The programme enables the customer to 
obtain regular bonuses for purchases in 
family of Magnit stores, and Tinkoff Bank 
cards customers – additional bonuses 
from transactions in restaurants and at gas 
stations. Customers also get welcoming 
bonuses in the first month of using the card 
and special offers from the issuing banks.

Such co-branded products will give 
Magnit the opportunity to increase the 
customer loyalty and retail turnover, and get 
commission from partnering banks. 

Private Label brands  
and own production

The development of Magnit’s 
new Private Label (PL) range 
is central to the Company’s 
customer value proposition 
(CVP), a core component of our 
strategy. In addition to a unique  
value for money offering which 
is provided by the private label, 
we are able to deliver higher 
gross margins compared to 
branded goods. 

In 2019, Magnit updated its 
PL product line in response to 
evolving consumer preferences. 
Accordingly, Magnit reviewed its 
main product lines, relaunched 
certain brands, adjusted pricing 
strategies and upgraded its 
product packaging.  

Our PL products will be available 
across each of Magnit’s price 
brackets (low, medium and 
high).

One of the first labels launched in 
2019 was “Magnit Svezhest” (Magnit 
Freshness) which currently brings 
together 58 SKUs in the category 
of fruits and vegetables, such as 
cucumbers, tomatoes, mushrooms, 
salads etc. A significant part of 
Magnit Freshness range is produced 
in Magnit’s greenhouse complexes 
in the Krasnodar region. In 2020, we 
plan to expand the assortment of 
tomatoes, increase the production of 
eggplants and green salads, as well 
as to explore opportunities of adding 
the production of oyster mushrooms. 
Amongst others we consider adding 
dairy items and meat assortment to 
Magnit Freshness.

Magnit is committed to enhancing 
the brand awareness of its PL range 
and aims to increase the share of PL 
in our assortment from 7% to 20%. 
Furthermore, we intend to drive sales 
growth and address niche consumer 
segments with a clearly differentiated 
offering.

Low (My Price)

An extensive product range 
including essential goods at 
attractive prices.

Medium  (Magnit)

Includes dairy products, drinks, 
dry-food, gastronomy and 
household products. 
“Magnit Freshness”, launched in 
2019, includes vegetables and fruits

High

Includes snacks, canned food, 
cheese and products considered 
important for a healthy lifestyle.

Was 

69 private labels 

lack of customer awareness and demand

Now 

13 private labels 

> 500 SKUs

7% share in sales

Target 

 26 private labels

including 7 cross-category  
private labels

> 2,000 SKUs

20% share in sales

Own production
Underpinning Magnit’s PL range are 
the Company’s in-house production 
facilities. Magnit operates eleven 
industrial and four agricultural 
facilities, located in Krasnodar, 
Saratov, Ufa, Tver, Lipetsk and 
Togliatti regions. The total annual 
production capacity amounts to 
around 200 thous. tonnes.

Magnit production facilities have 
the annual capacity of around 
140 thous. tonnes of produce 
with 114 production lines. Magnit 
produces frozen semi-finished 
products, pastas, snacks, cereals 
and plently of other food items. 
Own production partially meets 
the Company’s internal demand in 
different product categories. 

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All the own production facilities are constantly 
monitored online by the modern software to 
ensure quality control at all production stages. 
Hence, Magnit is able to offer high quality, 
fresh and healthy products. 

An important aspect of Magnit’s own 
production facilities is the ability to grow fresh 
vegetables and mushrooms. Accordingly, our 
motto is “from field to plate with the speed of 
freshness”.  

We are proud to be the only Russian food 
retailer with its own agricultural facilities three 
of which are located in Kuban, the agricultural 
centre of Russia, and one in Lipetsk region. 
Our greenhouse complex Zelenaya Liniya is 
the largest in Russia (by greenhouse surface 
area and volume of vegetables produced). The 
total area of greenhouses is around 108 ha and 
annual production of vegetables of about 70 
thous. tonnes.

Across our own production facilities, we recruit 
the best specialists and focus on continuous 
development and improvement. Our new 
products are tested in special laboratories 
to ensure quality control throughout the 
production process, from raw materials to the 
finished product. 

Magnit’s production sites operate primarily in 
the low-price segment, however, as Magnit’s 
PL range develops, the sites will be gradually 
reoriented towards the production of food 
with higher added value. Thus, the share of 
own production in the relevant categories is 
expected to increase. Simultaneously, Magnit 
is working to develop strategic partnerships 
with external suppliers for the PL range by 
signing long-term contracts. With regard to the 
development of the PL range in the premium 
price segment, Magnit expects to explore 
opportunities relating to the direct import of 
exclusive products.

Lipetsk region

Moskva na Donu LLC
vegetables

Tver region

Tver separate division  
tea, snacks

Moscow region

Cheese Slicing Facility Dmitrov  
JSC Tander
cheese slicing and packaging

11

production  
plants  

4

agricultural  
facilities

Republic of 
Bashkortostan

Ufa separate division
grocery, snacks

114

> 460

manufacturing lines

SKUs

≈200

thous. tonnes of 
production

> 4.5

thous. people  
employed

Samara region

Togliatti separate division
frozen food

KRASNODAR REGION 

Kuban Factory of Bakery Products LLC

Kuban Confectioner LLC

Saratov region

Saratov separate division
grocery, snacks

KRASNODAR REGION

Zelenaya Liniya LLC – Tikhoretsk separate division

Zelenaya Liniya LLC – Plastunovskaya separate division

Zelenaya Liniya LLC – Mushroom complex

Trading Company Plastunovskoe separate division 

Trading Company Tikhoretskoe separate division

Trading Company Novotitarovskaya separate division 

Cheese Slicing Facility Krasnodar JSC Tander

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SKUs of 
Magnit Freshness

regions of presence  
of Magnit Freshness

CONFECTIONER OF KUBAN
In 2019, Magnit launched one of the largest 
confectionery factories in the country, Konditer Kubani 
(Confectioner of Kuban), which has an estimated annual 
production capacity of 55,000 tonnes. 

The facility is located in the Krasnodar Industrial Park 
and has five modern, high-tech production lines. It will 
produce chocolate bars and sweets, hard candies, jelly 
and fondant sweets, fruit jellies, and chocolate truffles. 
Most raw materials used in production are of Russian 
origin.

The factory currently produces around 20 confectionery 
products covering 60% of the Company’s need in 
these categories, and hires approximately 400 people. 
Due to the flexibility of Magnit’s production lines, 
the assortment of Konditer Kubani will be constantly 
updated in response to customer preferences.

  Share of own production in  
Magnit’s internal demand, %

24

34

Pasta

9

Tomatoes

13

Cucumbers

Salads

Roulade

Mushrooms

Pastry

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87

76

66

25

24

97

67

75

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Information technology 

Magnit strives to be one of the 
leading digital companies in 
Russia. In 2019, we continued 
to invest in key IT projects to 
improve the efficiency of our 
business.  

In 2019, the Company adopted 
an IT strategy in line with the key 
goals and objectives of the overall 
corporate strategy: 
 ‒ ensuring stable growth of 

the Company and increasing 
shareholder value

 ‒ key pillars of our business 

strategy

 ‒ strategic priorities and 
business projects

 ‒ key metrics: LFL, EBITDA, 
average ticket, sales, etc.

The IT strategy includes the following key goals and objectives: 

 ‒ to ensure a high level of resilience 
of the organisation and all its 
processes

 ‒ to increase the efficiency of data 
processing (implementation of 
big data systems and predictive 
analytics for handle assortment, 
prices and promotions, as well as 
to analyse data to increase the 
efficiency of the supply chain, 
etc.)

 ‒ technological leadership (the 
adoption of effective new 
technological solutions such as 
artificial intelligence, IoT1, RPA2, 
augmented reality, virtual reality, 
etc.)

 ‒ to increase operational efficiency 
(increased development speed 
due to flexible methodologies, a 
product-focused approach and 
optimisation of the sourcing model)

 ‒ to create a digital ecosystem 
(development of solutions for 
using a service-based approach)

 ‒ to improve the efficiency of 
infrastructure (improving 
reliability, security and optimising 
the cost of operating equipment)
 ‒ digital leadership (implementation 

of solutions such as mobility and 
cloud services, omnichannel, 
loyalty programmes, e-commerce, 
innovation management, 
development of strategic 
partnerships, etc).

(1) 

The Internet of things (IoT) is a system of interrelated computing devices, mechanical and 
digital machines provided with unique identifiers (UIDs) and the ability to transfer data 
over a network without requiring human-to-human or human-to-computer interaction.

(2)  Robotic Process Automation (RPA) involves the use of specialised software to automate 

repeatable and predictable computer-based processes performed by humans.

Supply chain

–  Logistics network
    optimisation
–  WMS (Distribution centre)

–  TMS (transport)
–  Forecasting & 
    Replenishment 
    development

a i n

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C u stomer
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Understanding of customers

–  Analytical centre
–  Loyality program
–  Single contact centre

Efficiency and stability

–  Automation SCP –SRM 
    (non-commercial procurement)
–  Factoring
–  ERP implementation
–  Implementation of Enterprise 
    Content Management (ECM)
–  Mobile worlplace

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t
l
u
c
d
n

People a

Legislation

–  Cash registers
    (Federal law-54) 
–  Mercury 2.0
–  Drug labeling
–  Identification 
    marking

–  Unified state 
    automated information 
    system (USAUIS)

Customer proposition

–  Pricing management
–  Implementation of category 
    management

People and culture

–  HR mobile application
–  Accounting for working time
–  Distance learning

Management system

–  Automation of 
    KPI management
–  Video analytics

2019 was fundamental for us to identify a key vector for ensuring business 
continuity, the organic growth of the Company and implementation  
of strategic initiatives, improving business performance and the formation 
of a plan of changes and transformation aimed at improving all key 
performance indicators of the Company. 

To manage day-to-day operations 
across the largest retail-chain 
in Russia, Magnit currently uses 
an ERP-system, based on 1C: 
Enterprise 8. All operations across 
the Group’s stores are recorded 
by the main control centre, which 
processes collected data and 
prepares analytical reports. In 
2019, we optimised this system and 
aligned it with our new organisational 
structure. We reduced the number 
of databases, which in turn reduced 
the maintenance cost of the system. 
We also launched a new information 
system project, aligned with the 
National catalogue. This will allow 
us to reduce the time needed to 
introduce new products to shelves. 

In 2019, we launched an electronic  
document management in our 
logistics operations. In our pilot 
project, electronic waybills allowed 
us to dramatically reduce the time 
required for document processing 
from 3 days to 3 hours. Magnit is the 
first Russian retailer to implement this 
solution.

The focus of our IT projects this year 
was getting closer to understanding 
customer needs and priorities. We 
successfully launched our loyalty 
programme, which we will continue to 
develop through the use of different 
technological solutions, e.g. through 
face-pay applications. The first 
superstore in Kuban which opened 
in 2019 was equipped with video 
monitoring of queues and shelf space 
availability. 

Key pilot projects in IT included ‘pick-
by-line’ and ‘pick-by-voice’ solutions, 
which increase the efficiency 
of warehouse management and 
reduce the time spent on the routine 
operations, when handling the goods.

One of the major decisions in terms 
of IT infrastructure was the transfer 
to the SAP system which we plan to 
initiate in the first half of 2020. 

As the digital core uniting all the 
Company’s business processes, 
Magnit will use SAP S/4HANA RETAIL, 
a high-performance system that will 
enable it to maintain end-to-end 
stock and financial accounts. Over 
the course of the programme, the 
chain plans to incorporate over 40 
SAP S/4HANA modules. During 
the first stage, the system will be 
used to automate finance, stock 
movement, human resources, and 
reporting. SAP Central Finance 
will allow consolidation of financial 
administration at Magnit’s main 
enterprises. Digitisation of personnel 
management, based on SAP 
HCM, will enhance HR records, 
organizational structure, as well 
as payroll calculations and related 
processes.

Other important decisions from the 
point of view of developing goods 
distribution, financial accounting, and 
personnel automation (in terms of 
payroll) was to choose a development 
platform for these processes. Magnit 
has chosen a solution based on 
SAP S / 4HANA RETAIL, which is a 
high-performance system  aimed at 
conducting end-to-end inventory 
accounting and financial accounts. 
Within the programme, the network  
is to include more than  
40 SAP S / 4HANA modules.  
At the first stage, the system will be 
used to automate finances, stock 
movements, human resources and 
reporting.

In 2019, we signed several important 
IT agreements related to strategic 
cooperation in the field of information 
technology with 1C, and agreements 
with Microsoft and other suppliers 
on integrated network digitalisation 
utilising the latest technological 
developments. Magnit also became 
a resident of Innopolis – a technology 
park created for the development 
of information technologies and 
innovative high technology.

2019 highlights: 

 ‒ Approvement of IT Strategy of the 

Company

 ‒ Launch of a multi-format loyalty card

 ‒ The integration of 1C databases 

across HR and accounting systems, 
leading to lower labor costs

 ‒ First Russian retailer to launch 

electronic waybills

 ‒ Over 1,600 new suppliers connected 

to the Company's electronic 
document management system

 ‒ Magnit certification authority issued 
17.8 thousand electronic signature 
keys to employees and 3.2 thousand 
to customers

 ‒ A secure cloud infrastructure 

deployed in MS Azure, reducing the 
time and cost of SSC, EDMS1, Service 
Desk and other projects 

 ‒ A separate test IT environment 

deployed at retail facilities, which will 
allow safe and quick testing of new 
sales technologies

 ‒ Introduction of platform for managing 
mobile devices at TanderStore retail 
facilities, which will reduce the cost 
of device maintenance

 ‒ Piloting of video analytics systems 
(control of goods on a shelf, queue 
control) successfully carried out

 ‒ Successful integration solution 

created for processing electronic 
veterinary accompanying documents 
for the Mercury project

 ‒ Successful rollout of corporate user 
access control system across the 
organization’s information systems.

(1) 

Electronic document management system 
(EDMS) is a software programme that 
manages the creation, storage and control  
of documents electronically.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic Report 
 
 
 
 
FY 2019 key financial highlights:

  FY 2019 Key Financial Results, RUB mln

Financial Review

PJSC Magnit announces its audited 
consolidated IFRS results  for the year 
ending 31 December 20191.

The Company continues to provide 
analysis of financial metrics using 
a pre-IFRS 16 approach in the 
current report in order to support 
smooth and transparent transition 
to the new reporting standard. 
Respective financial data with IFRS 16 
implication is also provided for proper 
comparison further in the report.

 ‒ Total revenue increased by 10.6% Y-o-Y to RUB 1,368.7 bln
 ‒ Net retail sales reached RUB 1,332.9 bln representing 9.5% Y-o-Y 

growth

 ‒ Wholesale revenue increased by 77.4% Y-o-Y to RUB 35.8 bln 
primarily driven by distribution of pharmaceutical products

 ‒ Gross Profit stood at RUB 312.0 bln with a margin of 22.8% (down 
114 bps Y-o-Y) on higher shrinkage, lower trading margin and 
growing share of low-margin wholesale segment partially offset by 
improved commercial terms and an increased share of the high-
margin drogerie format

 ‒ SG&A expenses as percentage of sales increased by 79 bps to 

21.3% on higher depreciation, rental and personnel costs

 ‒ Reported EBITDA was RUB 83.1 bln with a 6.1% margin, down 117 bps 

Y-o-Y. Adjusted  EBITDA margin2 was 6.8%

 ‒ Net income decreased by 49.0% Y-o-Y and stood at RUB 17.1 bln. 

Net income margin decreased by 146 bps Y-o-Y to 1.2%;

 ‒ Capex in 2019 increased by 9.0% to RUB 58.6 bln on the back of the 

accelerated redesign and expansion programme

 ‒ Net cash generated from operating activities decreased by 12.8% 
to RUB 56.4 bln as a result of the negative movement of working 
capital and higher interest paid

 ‒ As of 31 December 2019 Net Debt was RUR 175.3 bln compared to 
RUB 137.8 bln as of December 31, 2018. The net debt increase was 
due to higher gross debt, while the lower cash position related to 
unfavourable calendarisation of payment days in the 2019 calendar 
year vs 2018

 ‒ Net Debt to EBITDA ratio was 2.1x. 

IMPLICATIONS OF IFRS 16

IFRS 16 balances the presentation of leased assets with owned 
assets. With this, rent expenses are replaced with depreciation and 
interest payments. The lease capitalised is reduced on straight line 
basis but interest is charged on outstanding lease liabilities, thus 
interest is higher in the earlier years and decreases over time.  
As a result, the impact on net income is highly dependent on 
average lease maturity – the higher the maturity of the store,  
the lower the interest charges. As Magnit’s leased store base  
is relatively young, with an average of 3.5 years, the impact on net 
income is high but will decrease significantly going forward.  
The share of lease contracts with rental periods of 10 years or over is 
around 80%, while the share of contracts with at least half  
the duration left is almost 75%. 

(1) 

EBITDA, Adjusted EBITDA and LFL metrics 
are calculated by the Company and are not 
audited.

(2)  Adjusted for the accident at Voronezh DC, 

costs related to the management structure, 
inventory sell-off, consulting fees and LTI 
expense.

Total revenue

    Retail

    Wholesale

Gross Profit

Gross Margin, %

SG&A1, % of sales

EBITDA adjusted2

IAS 17

IFRS 16

FY 2019

FY 2018

Change

FY 2019

FY 2018

Change

1,368,705

1,237,015

10.6% 1,368,705

1,237,015

1,332,929

1,216,851

9.5% 1,332,929

1,216,851

35,777

20,164

77.4%

35,777

20,164

311,999

296,074

5.4%

311,999

296,074

10.6%

9.5%

77.4%

5.4%

22.8%

23.9%

-114 bps

22.8%

23.9%

-114 bps

-21.3%

-20.5%

-79 bps

-19.8%

-19.1%

-63 bps

92,974

89,557

3.8%

157,172

144,962

8.4%

EBITDA Margin adjusted

6.8%

7.2%

-45 bps

11.5%

11.7%

-24 bps

EBITDA pre LTI3

85,111

89,557

-5.0%

149,309

144,962

3.0%

EBITDA Margin pre LTI, %

6.2%

7.2%

-102 bps

10.9%

11.7%

-81 bps

EBITDA

EBITDA Margin, %

EBIT

EBIT Margin, %

Net finance costs

FX gain / (loss)

Profit before tax

Taxes

Net Income

83,112

89,557

-7.2%

147,310

144,962

1.6%

6.1%

7.2%

-117 bps

10.8%

11.7%

-96 bps

36,324

53,040

-31.5%

59,216

71,809

-17.5%

2.7%

4.3%

-163 bps

4.3%

5.8%

-148 bps

-15,095

-8,926

69.1%

-47,509

-39,331

20.8%

781

-1,415

-155.2%

873

-1,523

-157.3%

22,010

42,699

-48.5%

12,579

30,954

-59.4%

-4,901

-9,133

-46.3%

17,108

33,566

-49.0%

-3,015

9,564

-6,784

-55.6%

24,170

-60.4%

Net Income Margin, %

1.2%

2.7%

-146 bps

0.7%

2.0%

-126 bps

(1) 

Selling, general and administrative expenses.

(2)  Adjusted for the accident at Voronezh DC, costs related to the management 

structure, inventory sell-off, consulting fees and LTI expense.

(3) 

Long-Term Incentive Programme.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportFinancial Review 
(continued)

Total revenue in FY 2019 increased 
by 10.6% and stood at RUB 1,368.7 
bln. Net retail sales in FY 2019 grew 
by 9.5% Y-o-Y and amounted to RUB 
1,332.9 bln, driven by a combination 
of 12.7% growth in selling space 
(2,377 store additions) and 0.4% LFL 
sales growth. Wholesale revenue 
in FY 2019 increased by 77.4% 
to RUB 35.8 bln, primarily driven 
by the increased distribution of 
pharmaceutical products. The share 
of the wholesale segment increased 
from 1.6% in FY 2018 to 2.6% in FY 
2019.

Gross Profit in FY 2019 stood at RUB 
312.0 bln with a margin of 22.8%. 
This was down by 114 bps Y-o-Y due 
to higher shrinkage, lower trading 
margin and the growing share of 
the low-margin wholesale segment, 
which was only partially offset by 
improved commercial terms and an 
increase in share of the high-margin 
drogerie format.

Supply-chain costs as a percentage 
of sales remained flat Y-o-Y. 
Shrinkage increased Y-o-Y, although 
it steadily improved every quarter due 
to management initiatives related to 
renegotiation of quality standards 
with suppliers, changes in delivery 
schedules and other supply chain 
solutions. 

The drogerie format reached a record 
high share of net retail sales at 8.2%, 
compared to 7.5% a year ago, which 
had a positive impact on the gross 
margin. On the other side, the growth 
of this format combined with better 
on-shelf availability resulted in higher 
inventory level.

 ‒ Marketing and advertising 

expenses decreased by 13 bps 
Y-o-Y on the back of more 
efficient tactics and tools of promo 
campaigns

 ‒ Taxes other than income tax as a 
percentage of sales improved by 
7 bps compared to FY 2018, due to 
an increased share of rented stores 
and abolishment of tax on movable 
property since 2019

 ‒ Packaging and raw materials as 
a percentage of sales reduced 
by 5 bps driven by improved 
purchasing terms and lower 
write-offs on the back of limits 
optimisation

 ‒ Other expenses as a percentage 
of sales increased by 2 bps in 
FY 2019, predominantly due to 
insurance costs resulting from 
the introduction of an insurance 
programme covering the entire 
network of stores and distribution 
centres.

As a result, operating profit for 
the Company in FY 2019 stood at 
RUB 36.3 bln, 31.5% lower than a year 
ago.

Reported EBITDA was RUB 83.1 bln, 
with a 6.1% margin – down 117 bps 
Y-o-Y, driven by gross margin 
dynamics and increased SG&A 
expenses partially offset by higher 
Y-o-Y other operating income. LTI 
expenses in the reported period stood 
at 0.15% of sales – as a result EBITDA 
pre-LTI was 6.2%.

SG&A expenses in FY 2019 reached 
RUB 291.6 bln and increased as a 
percentage of sales by 79 bps Y-o-Y:
 ‒ Payroll related expenses 

increased by 17 bps driven by the 
introduction of the LTI programme 
representing 0.15% of total sales, 
changes in the management 
structure, higher FTE per store to 
improve the quality of customer 
service partially offset by 
productivity gains

 ‒ Rent expenses as a percentage of 
sales increased by 24 bps to 4.6% 
driven by a growing share of leased 
selling space (77.2% in FY 2019 
versus 74.5% a year ago), partially 
offset by the improvement of lease 
terms with landlords resulting in 
lower rental costs per sq. m of 
selling space

 ‒ Depreciation of assets was RUB 
46.8 bln, 28.1% higher than in FY 
2018. Under the new methodology, 
the Company has adjusted the 
useful life of assets in line with 
the period of corresponding 
lease agreements. As a result, 
the useful life of reconstructions 
has been reduced from 30 years 
to 10 years and depreciation has 
been recalculated accordingly. 
Depreciation of assets was 
also impacted by a non-cash 
impairment provision in the amount 
of RUB 1.0 bln as a result of an 
impairment test of operating stores

 ‒ Utilities expenses increased 
slightly, up 9 bps on higher 
cleaning and electricity costs. 
Growth in cleaning expenses 
was primarily driven by the 
country-wide growth in tariffs, 
as well as additional focus on the 
important new CVP resulting in 
higher standards and frequency 
of cleaning. Increase in electricity 
costs was related to annual 
indexation in July 2019

  Selling, general and administrative expenses (SG&A), RUB mln

IAS 17

IFRS 16

2019

2018

Change

2019

2018

Change

Payroll and related taxes

121,677

107,833

12.8%

121,677

107,833

as a % of Sales

Rent

as a % of Sales

8.9%

8.7%

17 bps

63,195

54,152

16.7%

4.6%

4.4%

24 bps

8.9%

982

0.1%

8.7%

551

0.0%

12.8%

17 bps

78.3%

3 bps

Depreciation & amortization

46,788

36,517

28.1%

88,094

73,154

20.4%

as a % of Sales

Utilities

as a % of Sales

Advertising

as a % of Sales

Other expenses

as a % of Sales

Bank services

as a % of Sales

Repair and maintenance

as a % of Sales

3.4%

3.0%

47 bps

6.4%

5.9%

52 bps

24,737

21,274

16.3%

24,737

21,274

16.3%

1.8%

7,715

0.6%

8,723

0.6%

6,516

0.5%

5,748

0.4%

1.7%

9 bps

8,601

-10.3%

0.7%

-13 bps

7,587

15.0%

0.6%

6,059

2 bps

7.5%

0.5%

-1 bps

4,421

30.0%

0.4%

6 bps

1.8%

7,715

0.6%

8,723

0.6%

6,516

0.5%

5,748

0.4%

1.7%

9 bps

8,601

-10.3%

0.7%

-13 bps

7,587

15.0%

0.6%

6,059

2 bps

7.5%

0.5%

-1 bps

4,421

30.0%

0.4%

6 bps

Taxes, other than income tax

3,240

3,804

-14.8%

3,240

3,804

-14.8%

as a % of Sales

Packaging and raw materials

as a % of Sales

Total SG&A

as a % of Sales

SG&A excl D&A

as a % of Sales

0.2%

3,215

0.2%

0.3%

-7 bps

3,531

-8.9%

0.3%

-5 bps

0.2%

3,215

0.2%

0.3%

-7 bps

3,531

-8.9%

0.3%

-5 bps

291,555

253,779

14.9% 270,648

236,815

14.3%

21.3%

20.5%

79 bps

19.8%

19.1%

63 bps

244,767

217,262

12.7% 182,554

163,661

11.5%

17.9%

17.6%

32 bps

13.3%

13.2%

11 bps

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic Report  Financial Position Highlights as of 31.12.2019 (IFRS 16), RUB mln

  Debt composition and leverage as of 31.12.2019, RUB mln

Financial Review 
(continued)

In 2019 the Company recorded 
a number of significant one-off 
costs, including costs related to an 
accident at Voronezh DC, changes in 
the management structure, a passive 
stock sell-off and consulting fees, 
for a total amount of 0.57% of sales. 
EBITDA margin adjusted for the above 
one-off factors was 6.8% for 2019. 

Net finance costs increased by 69.1% 
to RUB 15.1 bln compared to FY 2018 
(RUB 8.9 bln) due to a combination 
of a higher average amount of 
borrowings and an increased cost of 
debt compared to the previous year. 

Assets

Equity

Non-current assets

Inventories

Cash and cash equivalents

Other current assets

FY 2019

FY 20181

697,347

660,523

218,874

182,141

8,901

26,748

23,568

13,805

948,689

883,216

188,533

212,442

119,632

93,736

340,125

309,258

161,631

131,101

64,578

70,837

74,189

65,841

948,689

883,216

Income tax for FY 2019 was RUB 4.9 
bln. The effective tax rate was 22.3% 
in FY 2019 compared with 21.4% in FY 
2018.

As a result, net income in FY 2019 
decreased by 49.0% Y-o-Y and stood 
at RUB 17.1 bln. Net income margin 
decreased by 146 bps Y-o-Y to 1.2%.

Increased share of the drogerie 
format, up to 8.2% of net retail sales, 
leading to lower stock turnover, 
supplier inflation, organic growth of 
the Company’s store network (12.7% 
selling space growth Y-o-Y), an 
improvement in on-shelf availability 
across all formats, and assortment 
changes in the large formats resulting 
in RUB 36.7 bln increase of inventories 
to RUB 218.9 bln as of December 31, 
2019.

The Company has changed its 
accounting policy regarding the 
allocation of vendor rebates, as 
management believes that the new 
approach provides more relevant 
information for categories of products 
and it aligns to the typical industry 
practice and aids comparability. 
The Group has retrospectively applied 
this methodology, implementing 
changes to the allocation of vendor 
rebates between closing inventories 
and cost of goods sold2.

Long-term borrowings

Other long-term liabilities

Trade and other payables

Short-term borrowings and short-term portion  
of long-term borrowings

Other short-term liabilities

Equity and liabilities

Gross debt increased by RUB 19.6 
bln and stood at RUB 184.2 bln 
as of 31 December 2019, due to 
the acceleration of our redesign 
programme and store openings, 
investments in the buy-back 
programme and two dividend 
payments within 2019 vs one within 
2018. Net debt was RUB 175.3 bln 
compared to RUB 137.8 bln as of 
December 31, 2018. The main reason 
for the increase in leverage was 
the growth of gross debt as well 
as a lower cash position related to 
the unfavourable calendarisation of 
payment days in the 2019 calendar 
year vs 2018. The Company's debt is 
fully RUB denominated, matching its 
revenue structure. As of December 31, 
2019 65% of the total was long-term 
debt. The Net Debt to EBITDA ratio 
was 2.1x. 

The Company’s cash flows from 
operating activities, before changes 
in working capital, for FY 2019 
decreased by 4.3% or RUB 3.9 bln 
and stood at RUB 86.2 bln. The 
change in working capital increased 
to RUB 12.8 bln from RUB 11.2 bln 
in FY 2018 mainly due to higher 
inventories as well as an increase of 
trade payables days.

Net interest and income tax paid in 
FY 2019 increased by RUB 2.9 bln or 
20.4% to RUB 17.0 bln. Net interest 
expenses increased by 45.7% Y-o-Y 
to RUB 14.1 bln in FY 2019 due to 
a combination of a larger average 
amount of borrowings and a higher 
cost of debt compared to the previous 
year. 

Gross debt

Long term debt

Short term debt

Net debt

Net debt / EBITDA

FY 2019

Share, %

1H 2019

Share, %

FY 2018

Share, %

184,211

119,632

64,578

175,310

2.1x

198,313

164,573

64.9%

120,789

60.9%

93,736

57.0%

35.1%

77,524

39.1%

70,837

43.0%

181,401

2.1x

137,826

1.5x

  Cash Flow Statement for FY 2019, RUB mln

Operating cash flows before working capital 
changes

IAS 17

IFRS 16

FY 2019

FY 2018

Change

FY 2019

FY 2018

Change

86,208

90,061

-4.3%

148,517

143,620

3.4%

Changes in working capital  

-12,796

-11,230

13.9%

-10,911

-12,161

-10.3%

Net Interest and income tax paid

-16,968

-14,093

20.4%

-49,377

-44,499

Net cash from operating activities

56,444

64,737

-12.8%

88,228

86,959

11.0%

1.5%

Net cash used in investing activities 

-57,781

-53,208

8.6% -56,323

-50,906

10.6%

Net cash generated / (used) from/(in) financing 
activities 

-16,510

-3,119

429.4%

-49,752

-27,643

80.0%

Net cash increase / (decrease)

-17,846

8,410

-312.2%

-17,846

8,410

-312.2%

The Group revisited the amount paid 
in tax in previous years and amended 
its tax declarations with regard to 
deductible expenses. Income tax 
paid for FY 2019 decreased from 
RUB 4.4 bln in FY 2018 to RUB 2.9 bln.

Net cash generated from operating 
activities in FY 2019 decreased by 
12.8% to RUB 56.4 bln as a result of a 
negative movement in working capital 
and higher interest paid.

Net cash used in investing activities 
predominantly composed of capital 
expenditures increased by 8.6% 
from RUB 53.2 bln in FY 2018 to RUB 
57.8 bln in FY 2019. Capex in 2019 
increased by 9.0% or RUB 4.8 bln 
and stood at RUB 58.6 bln, due to the 
accelerated redesign (2,341 stores 
in 2019 vs 1,352 stores in 2018) and 
expansion programme (2,841 stores 
on gross basis in 2019 vs 2,384 stores 
in 2018).

Net cash used in financing activities 
increased from RUB 3.1 bln in FY 2018 
to RUB 16.5 bln in FY 2019, reflecting 
dividend payments in the amount of 
RUB 30 bln and a buyback of RUB 
5.1 bln, as well as dynamics in the 
proceeds from borrowings and the 
repayment of loans.

(1) 

Inventories, deferred tax and retained earnings have been restated under the new accounting policy described further.

(2)  Note 4.1 of the audited financial statements under IFRS.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportPrincipal Risks 
and Uncertainties 

Risk management at PJSC Magnit 
is a part of the comprehensive 
internal control and risk 
management system. The internal 
audit and risk management 
policy1 defines the main principles 
and overall approach towards the 
organisation of risk management, 
and also describes key elements 
of the risk management process. 

Risk management is an ongoing 
process conducted on a permanent  
basis, due to the continuous nature 
of decision-making in this area.  

Key elements of risk management: 

 ‒ risk identification

 ‒ risk assessment

 ‒ the development and 
implementation of risk 
management procedures

 ‒ constant monitoring of risk 

status. 

(1) 

Approved by the decision of the  
Board of Directors on 12.12.2019  
(minutes w/o # from 13.12.2019).

Main risk management principles

Continuity and integrity

Internal control and risk management 
are continuous processes covering 
all areas of the Company’s business 
activities, at all management levels.

Integration into 
organisational processes

The internal control and risk 
management system is an integral 
part of the Company’s business, 
management and corporate culture. It 
is integrated into every organisational 
process of Magnit, including policy 
development, strategic and business 
planning, and change management.

Methodological 
framework integrity

Segregation of 
decision-making levels

Responsibility

The internal control and risk 
management system ensures 
the methodological integrity and 
coherent functioning of Magnit’s 
risk management processes. 
This includes the establishment of 
universal approaches and standards 
for the whole Company.

The internal control and risk 
management system is an integral 
part of the Company’s business, 
management and corporate culture. It 
is integrated into every organisational 
process of Magnit, including policy 
development, strategic and business 
planning, and change management. 

All subjects of internal control and 
risk management system, and within 
their competence, are responsible 
for compliance with risk management 
standards and approaches, as well 
as for the proper implementation 
of controlling procedures in their 
respective areas of business activity.

Clear division of duties and 
responsibilities between 
internal control and risk 
management bodies

The responsibilities and powers of the 
internal control and risk management 
bodies are separated in order to 
eliminate or reduce the risk of error 
or fraud.

Risk orientation

Balance

The internal control and risk 
management system includes risk 
analysis and monitoring in each area of 
Company’s business activities, while 
taking into account the risk/profitability 
ratio. Maximum efforts are made to 
improve risk management standards 
and approaches, particularly regarding 
the acceptable level of risk for different 
areas of activity. For the sake of 
efficiency, control procedures are 
imposed upon areas of activity in order 
of their importance.

Controlling procedures and risk 
management functions must be 
equipped with the necessary 
resources and authorisation for their 
successful execution. Spending on 
the implementation and realisation 
of controlling procedures must 
therefore be adequate to the 
assessed potential risk.

Constant development 
and adaptation

The internal control and risk 
management system is constantly 
being improved.

Reasonable certainty

Realisation of risk management 
procedures is considered efficient 
as long as it allows to reduce the risk 
down to acceptable level.

The internal control and risk 
management system has three levels – 
strategic, operational and controlling. 
The Company’s principal managing 
bodies comprising of the Board 
of Directors, CEO, President and 
management committees are involved 
in the risk management process at the 
strategic and operational level. The 
Board of Directors evaluates financial 
and non-financial risks, determines risk 
appetite, develops a risk management-
oriented corporate culture and 
evaluates internal control and risk 
management system a minimum of 
once per year. 

At the control level, the internal audit 
department together with the heads 
of functional units maintain the 
proficiency level of accountable 
employees. They monitor their 
knowledge and keep track of trends 
in international risk management 
practices. A database of mandatory 
information in risk assessment 
and management is maintained 
for those employees accountable 
for decision-making.

The internal control and risk 
management scheme, as well as 
more details on the risk management 
system, are provided in the  
Corporate Governance on page 114.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic ReportPrincipal Risks and Uncertainties 
(continued)

Key risks

The Company defines and ranks the most important risks impacting the business activity. The Company regularly 
assesses these risks, develops procedures aimed at the mitigation or prevention of negative impacts, and monitors the 
implementation and effectiveness of risk impact procedures.

Risks

Type  
of risk

Source 
of risk

Impact

Mitigating activities

Risks

Type  
of risk

Source 
of risk

Impact

Mitigating activities

1

Risk of deterioration of socio-economic and macro conditions

5  Risk of excessive loss of inventory for the following reasons

CVP analysis of the business processes: 
 ‒ adaptation and extension of the product 

range

 ‒ increased attention to the quality of 
services and the provision of new 
services to retain current and attract 
new groups  
of customers

 ‒ inefficiency of logistic processes
 ‒ goods acceptance processes
 ‒ storage and accounting of inventories
 ‒ employees’ fraud and theft
 ‒ natural disasters (fires, flooding, etc.)

Operational 

Internal

EBITDA

 ‒ modifying the Сompany’s business 
processes through the adequate 
redistribution of powers and 
responsibilities 

 ‒ involving internal security in the 
investigation of thefts with the 
subsequent initiation of criminal cases 

 ‒ preventing fraudulent actions by 

employees through the mechanisms  
of the Code of Business Ethics 

 ‒ including costs for the modification  
of accounting systems in the budget

 ‒ increased isolation of Russia and the 

Strategic

External

Revenue 

LFL 

deterioration of macroeconomic factors 
(deflation, Ruble devaluation)

 ‒ deepening sanctions
 ‒ growing unemployment
 ‒ decrease in general living standards, with 
a corresponding change in consumption 
behaviour

 ‒ increase in tax and non-tax deductions for 

households

2

Risk of business transformation

 ‒ Margin reduction during the transformation 

Strategic

of category management (incorrect 
pricing, promo, assortment revision, high 
purchasing prices, sale of obsolete stock 
with a discount)

 ‒ shortage or loss of qualified personnel 

during the transformation of the 
organisational structure and incentive 
schemes

3

Risk of adverse regulatory changes

Internal 
and 
external

Strategy 
execution 

 ‒ сollegial decision making
 ‒ hiring external consultants to speed up  

the process

 ‒ incentive programmes (STI, LTI)

Revenue

EBITDA 

 ‒ requirements for limiting trade margins
 ‒ restrictions on the maximum market share
 ‒ pension reform consequences
 ‒ additional tax burden and costs due to 

changes in legislation

 ‒ EGAIS (alcohol registration system), PLATON 
(road transportation payments), technical 
regulations

 ‒ changing rules for licensing and obtaining 

permits

Regulatory

External

Market 
share

Revenue

EBITDA

 ‒ monitoring changes in legislation  

by specialists

 ‒ participation of experts in the discussion 

of legislative innovations

 ‒ adaptation of business processes  

for obtaining the necessary licenses  
and permits, technical documents

4  Risk of increased competition

 ‒ increase in price pressure
 ‒ traffic outflow
 ‒ decrease in sales per sq. m

Strategic

External

Revenue

LFL

 ‒ monitoring competitors’ actions 
 ‒ utilising marketing tools, conducting 

promotions

 ‒ increasing the attractiveness of existing 

stores through reconstruction and 
remodelling

 ‒ evaluation of the attractiveness and 

potential of the proposed store openings 
using GIS-analysis (Geographic 
Information Systems) technologies

6  Risk of making poor investment decisions

 ‒ return on investment of new stores and 
reconstructions is below the WACC1

 ‒ the growth of number of unprofitable stores
 ‒ excess CAPEX per object (excess 

requirements, excessive standards, 
low-quality construction and installation 
works)

Strategic

Internal 
and 
external

CAPEX

 ‒ collective decision-making on 

EBITDA

ROIC

investment projects

 ‒ standardisation of norms and models 

through Investment Policy 

 ‒ use of GIS-analysis technologies 
 ‒ introduction of tender procedures
 ‒ budget control of expenses for the 
implementation of the investment 
programme

 ‒ post-investment analysis

7

 Risks associated with IT infrastructure

 ‒ discrepancy between the existing 

Operational

Internal

Revenue 

 ‒ development of a detailed plan for 

infrastructure capacity and Company 
requirements necessary to support 
business processes, both existing and 
planned (IT, contractors, personnel, 
logistics)

 ‒ the inability of IT systems to ensure 

business continuity

 ‒ Insufficient IT capabilities to provide high-
quality, relevant and objective information 
for the business

 ‒ risks related to IT security systems

EBITDA 

priority IT investments 

 ‒ collective decision-making on 
investments in IT infrastructure

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(1)  WACC (weighted average cost of capital) - the rate that a company is expected to pay on average to all its security holders to finance its assets.

MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic Report 
 
 
Sustainable 
Development

Approach

Sustainability Strategy

Magnit is a leading Russian 
retailer with over 20 thous. 
stores in 3,742 cities and 
townships in Russia. We have 
millions of daily touchpoints with 
our stakeholders: customers, 
employees, suppliers, authorities 
and of course investors. 
Therefore, it makes an enormous 
difference how we operate and 
conduct our business.

We have always strived to operate 
as a responsible corporate citizen 
and conduct our operations in 
a sustainable way. To enhance 
and systemise this approach to 
levels expected of a company of 
our size and influence in society, 
in 2019 we started developing 
a comprehensive Sustainability 
strategy, which will allow us to 
improve on these issues and 
measure ourselves in a more 
efficient way against the best 
industry standards.

Our new strategy is firmly based on the 10 principles 
of the UN Global Compact and the 17 UN Sustainable 
Development Goals, as well as stakeholder expectations 
which we surveyed extensively in 2019.

We have set ourselves an ambitious goal of embedding 
sustainability into every aspect of the business and its 
processes, having it motivate our employees and inspire 
our customers, help us develop the communities where 
we operate and set an example for the industry. 

We have drafted and are now implementing a whole new 
set of policies and statements that govern our sustainability 
approach, each of which regulates the procedures for 
Magnit’s interaction with stakeholders within a specific 
subject area. The new documents include a Climate 
Change Policy and Policies for Packaging Waste, Own 
Brand Packaging and Quality and Food Safety as well 
as Responsible Supply Chain. Employees are a crucial 
stakeholder group. With this in mind we have drafted  
an extensive Human Rights Policy encompassing a wide 
range of important areas such as diversity, discrimination, 
forced or child labour, harassment, trade unions, working 
hours, wages and health and safety. For our relationships 
with customers and local communities, we now have new 
policies on Charity,Sponsorships and Volunteering as well 
as Health and Wellness. 

The Sustainability Strategy including our 
commitments for 2025 will be announced 
in May 2020.

“Our society faces many challenges: 
economic, social and environmental. 
The best way we can meet these 
challenges is by operating in 
a responsible and sustainable manner. 
The world is changing and we have 
to change with it”.

Charles Ryan
Chairman of the Board of Directors of Magnit

We have set ourselves 
5 key Ambitions that will 
guide our work, goals 
and commitments

1.

2.

3.

4.

We want to be the 
leader in environmental 
impact reduction in the 
Russian retail industry

We want to make a 
positive impact on 
the quality of life of 
all Russian people

We want to be the 
number 1 employer 
in the Russian retail 
industry

We strive towards 
a 100% responsible 
supply chain

5.

We want to have best 
in class Corporate 
Governance in 
the Russian retail 
industry

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Sustainable Development 
(continued)

Partnerships

We look forward to building a vast 
network of partners from all our 
stakeholder groups. Much more 
will be achieved with effective 
partnering, than with any entity 
working in isolation, in achieving 
the ambitious goals we have set. 
There is still a lot to do to build the 
necessary infrastructure, both 
legislative and physical, to make 
sustainable activities possible in 
Russia, and we look forward to 
working closely with the various 
federal, regional and municipal 
authorities on this front. We 
have already launched several 
partnerships with our largest 
suppliers in areas such as plastic 
waste and battery collection and 
are looking to expand these and 
other cooperation initiatives on 
food waste and healthy product 
offerings.

We have started to actively 
cooperate with various 
international industry associations 
and multinational collaboration 
efforts on sustainability such 
as the Global Consumer Goods 
Forum or the UN Global Compact.

Managing sustainability 
at Magnit

The sustainability work is 
monitored by the Board of 
Directors with regular reporting to 
the Strategy and Capital Markets 
Committees as well as the whole 
Board of Directors.

We have established a Sustainability 
Steering Committee, which is 
headed by our CEO, Jan Dunning 
and has all key business area heads 
represented. This Committee will 
coordinate Magnit’s sustainability 
activities including the interaction 
with stakeholders, and will make 
recommendations on the strategic 
direction for improving long term 
business sustainability in response 
to social, environmental, resource 
and energy challenges. The 
Committee reports to the Board of 
Directors. Under the supervision of 
this Committee there are 18 working 
groups building a sustainable 
business model in all areas of our 
operations; retail, production, 
sourcing and logistics and closely 
matching the various streams of our 
five focus areas.

“I want to have sustainability in 
the DNA of our business, for every 
employee to be motivated and 
inspired by it. Now there is a perfect 
opportunity to do it as we are 
transforming our business into  
a modern retailer fit for the future”.

Jan Dunning
CEO of Magnit

FOCUS AREAS

Based on extensive peer analysis 
as well as determining where we 
can have the most impact, we have 
identified 5 different focus areas 
for our work, each with multiple 
working streams and commitments 
we will undertake to achieve by 2025. 
The focus areas are:

Environment 
This focus area includes streams for 
CO2 reduction, packaging waste, food 
waste as well as energy and water 
usage. As we have already been 
quite active in CO2, energy and water 
usage reduction for some years, we 
are continuing these in full but we 
will now put an extra emphasis on 
the packaging waste and food waste 
initiatives.

Sustainable Sourcing 
Sustainable sourcing includes 
streams for procurement of 
products and raw materials from 
responsible sources, being best in 
local sourcing, food and non-food 
safety as well as being responsible in 
our own agricultural and production 
processes as well as with private 
label third party producers. 

Employees 

The main themes in this area are 
providing a fair, safe and rewarding 
workplace to each one of our 308 
thous. employees, as well as actively 
developing and managing the talent 
we have in-house 

Local Communities 

The main emphasis in the near 
term is on corporate volunteering 
and emergency help. Other 
streams include developing 
local communities, partnerships, 
responsible marketing and charity.

Health and Wellness
Promoting healthy lifestyles through 
nutrition and sports is the main 
theme of this focus area which 
includes making available health 
related products and services.

Sustainability Report 2019

We have also decided to publish our first Sustainability 
Report this year, in addition to this Annual Report.  
It will contain all relevant non-financial results for 2019, 
the baseline for all relevant KPIs, as well as measures  
we intend to take to achieve our commitments stated  
in our Sustainability Strategy. 

The Sustainability Report will be published 
in May 2020.

We strive not to duplicate information so below we have 
included, in this Annual Report only, the measurable 
data required by Russian legislation. The much more 
comprehensive data set will be in our Sustainability 
Report.

Fuel consumption for transportation was reduced as a result of improved fuel efficiency 
and the optimisation of fuel consumption rates

 Fuel consumption by the Group’s enterprises in 2016–2019, L

2016

2017

2018

2019

Fuel types

Diesel fuel

Gasoline

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

All companies  
of the Group

PJSC 
Magnit

187,424,202 

 15,615,499 

 0 

 0 

 165,931,088 

 15,976,296 

 0 

 0 

 162,401,920 

 12,008,559 

 0

0 

162,291,251 

 11,454,317 

 0 

 0 

 Fuel consumption by the Group’s enterprises in 2016–2019, RUB mln

2016

2017

2018

2019

Fuel types

Diesel fuel

Gasoline

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

 5,982.7 

 540.6 

0

0

 5,930.9 

 577.4 

 0 

 0 

 6,906.5 

 447.9 

0

0

 7,468.8 

 477.2 

0

0

The decline in energy consumption has been reached by the implementation  
of the energy-efficiency measures

 Energy consumption by the Group’s enterprises in 2016–2019  

2016

2017

2018

2019

Type of energy 
resource

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

Thermal energy, GCal

 1,017,938 

 608 

 971,213 

 634 

 1,233,970 

 464 

 630,187 

 378 

Electricity, kWh

2,496,087,912 

 480,659 

 2,606,902,834 

 280,769 

2,317,611,650 

 217,864 

 2,304,517,304  238,980 

Natural gas, m3

 183,777,157 

 73,856 

 182,699,112 

 36,983 

 203,422,886 

 24,942 

 237,266,923 

 13,808 

 Energy expenditures by the Group’s enterprises in 2016–2019, RUB mln 

Type of energy 
resource

Thermal energy

Electricity

Natural gas

2016

2017

2018

2019

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

All companies 
of the Group

PJSC 
Magnit

 1,441.4 

 11,357.2 

 1,042.6 

 0.9 

 2.2 

 0.4 

 1,444.0 

 12,878.1 

 1,088.3 

 0.9 

 1.4 

 0.2 

 1,926.4 

 11,935.7 

 1,272.3 

 0.7 

 1.1 

 0.2 

 1,033.0 

 12,651.8 

 1,632.4 

 0.6 

 1.3 

 0.1 

PJSC Magnit did not use or consume other types of energy resources other than those indicated in the table in the reporting year.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesStrategic Report 
 
 
 
 
 
 
Corporate Governance 
Framework

Chairman’s 
Review

PJSC Magnit has an efficient corporate governance 
framework that complies with Russian laws, the Rules 
of the Moscow Exchange and the London Stock 
Exchange rules, as well as international best practices. 
The Company continuously enhances its corporate 
governance and ensures the protection of shareholders 
and other stakeholder rights.

Governance, management and control at the Company 
are divided between the shareholders (via General 
Meeting of Shareholders), the Board of Directors, 
the Collective Executive Body (the Management Board) 
and the Sole Executive Bodies (the President and 
the Chief Executive Officer) pursuant to applicable 
Russian corporate law, Magnit’s Articles of Association 
and internal policies.

Dear shareholders,

Welcome to the Corporate Governance 
Report for 2019, which I am pleased 
to present on behalf of the Board. 

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesCorporate Governance Report Composition of 
the Board of Directors 
and the Management Board

Name

Nationality

Tenure, years

 Competence of the Board of Directors

Diversity

Charles Ryan

James Simmons

Timothy Demchenko 

USA

USA

UK

Jan Dunning

Netherlands

Florian Jansen 

Walter Koch

Evgeny Kuznetsov

Alexey Makhnev1

Alexander Vinokurov

Germany

Germany

Russia

Russia

Russia

2

2

2

1

1

1

1

2

1

7

8

6

4

4

2

IT

Strategy

Investments

Audit & Risk 
management

Retail & 
Marketing

Economy & 
Finance

Chairman’s Statement on Magnit’s Corporate Governance 
(continued)

We strive to follow the highest 
standards and align our corporate 
governance system with international 
best practices. We already comply with 
most of the recommendations of the 
Russian Corporate Governance Code 
and endeavour to comply with the UK 
Corporate Governance Code. Over the 
past two years we have made significant 
progress in achieving these goals and 
further improvements are planned.

In addition to refreshing our Board 
of Directors, in 2019 we also took 
the opportunity to strengthen the 
composition of our Management 
Board. This resulted in the 
appointment of five new managers 
to some of the Company’s strategic 
positions. The selection process 
was conducted in line with Magnit’s 
belief in the principles of diversity and 
inclusion. 

To centralise decision making across 
the Group’s core operations, decision-
making powers were transferred from 
JSC Tander to PJSC Magnit.

In 2019, we also significantly 
enhanced our transparency and 
disclosure levels across our website 
and key information materials. 

The Board of Directors considers the 
interests of both internal and external 
stakeholders when making decisions. 
The Company’s management regularly 
meets with investors, suppliers and 
manufacturers. In 2019 a large-
scale stakeholder survey was also 
conducted, and the results were 
taken into account when developing 
a new communication strategy for 
the Company. This year the Board 
undertook an internal effectiveness 
review, which confirmed that 
its policies and practices were 
appropriate for the Company’s scale 
and the nature of its operations, while 
properly accounting for the needs and 
interests of the Group’s stakeholders. 

At Magnit, we are committed to 
the highest standards of corporate 
governance, in line with international 
best practices. 

In the reporting year, we continued 
to improve the framework of our 
Corporate Governance system. 
The Code of PJSC Magnit, which 
regulates the terms for transactions 
involving financial instruments, was 
adopted and several amendments 
were made to the Company’s 
Articles of Association. The efficient 
operation of the Committees of 
the Board of Directors permitted, 
among other things, the adoption of 
a revised Strategy and updated KPIs, 
and supported the refining of our 
remuneration principles.

We continued to implement a long-
term incentive programme for key 
executives and top managers. The 
programme encourages managers to 
meet and exceed their individual and 
corporate KPI targets.

2019 was a transformative year for 
Magnit, facilitated by the Company’s 
management team and the recently 
strengthened Board of Directors.

At the start of the year, a new position 
of President was established with the 
appointment of Jan Dunning, who has 
a remarkable track record spanning 
20 years in the retail industry. His main 
responsibilities as President are the 
development and implementation of 
the strategy.

As of 2019, the Board of Directors 
of Magnit consists of nine members 
(versus seven in 2018), which we 
believe is more appropriate for the size 
and the scale of Magnit’s operations. 

During the year, we also extended 
the Board’s powers, by granting it the 
right to exercise operating control over 
significant affiliated companies and 
define the list of such companies. 

We believe that, as a result of the 
changes to the composition of our Board 
of Directors, we have improved the 
balance of skills and experience needed 
for our board to remain effective.

In addition, the Committees of the 
Board of Directors are now headed 
only by independent non-executive 
directors and consist mostly of 
independent directors, which not 
only conforms to international best 
practices, but also reiterates the 
Company’s aspirations for greater 
transparency and accuracy in the 
strategic decision-making process. 

Our goal is to build on our compliance with 
the Russian Corporate Governance Code, 
by endeavouring to also comply with the UK 
Corporate Governance Code. During 2019, we made 
significant progress towards these goals and we plan 
to deliver further improvements in 2020. 

Charles Ryan
Chairman of the Board of Directors

(1)  Mr. Makhnev previously was a member of the Board of Directors from 25 June 2009 to 5 June 2015.

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Charles Ryan
Chairman of the Board of Directors

AGE
52*

CITIZENSHIP
USA

EDUCATION
1989 - Harvard University (Bachelor of Arts, Faculty of Arts and 
Sciences, Public Administration) 

CURRENT EMPLOYMENT 
2008 - Present – Chairman of the Board of Directors, UFG Asset 
Management

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2004 - present – Director, UFG Investors LP
2005 - present – Member of the Board of Directors, PGI Plc
2006 - present – Member of the Advisory Council, U.S. – Russia 
Business Council
2007 - present – Co-Founder and Principal Partner, Almaz 
Capital Partners
2008 - present – Member of the Advisory Council, Capital 
Group International
2009 - present – Member of the Board of Directors, Trans-
Siberian Gold plc
2011 - present – Member of the Board of Directors, World 
Affairs Council Philadelphia
2011 - present – Member of the Board of Directors and 
Chairman of the Audit Committee, Yandex N.V.
2012 - present – Member of the Advisory Board, Harvard 
University Global Advisory Council
2013 - present – Co-Founder and Member of the Board of 
Directors, Liberty Energy Trust
2014 - present – Member of the Board of Directors, Jensen 
Management I Limited
2016 - present – Member of the Board of Directors, Acumatica
2016 - present – Member of the Management Board, Northstar 
Industries, LLC
2018 - present – Member of the Board of Directors,  
Ozon Holding LLC
2018 - present – Member of the Board of Directors, Acronis
2018 - present – Chairman of the Board of Directors, 
PJSC Magnit

EXPERIENCE
Charles Ryan’s distinguished financial career combines 
top level expertise and deep knowledge of both Russian 
and international markets. Mr. Ryan began his professional 
career in 1989 with CS First Boston, where he was  
a Financial Analyst. From 1991 to 1994, Mr. Ryan was  
an Associate and Principal Banker with the European  
Bank for Reconstruction and Development in London, 
where he played a crucial role in the city of St. Petersburg’s 
privatisation programme for industry and real estate.  
In 1994, Mr. Ryan co-founded the United Financial Group, 
an independent investment bank in Moscow. United 
Financial Group was a founding member of such key market 
institutions as RTS (now part of the Moscow Exchange) and 
Investor Protection Association. UFG Asset Management 
was founded as part of the United Financial Group in 1996.

In 2005, when Deutsche Bank acquired 100% of UFG’s 
investment banking business, Charles Ryan was appointed 
as the Chief Country Officer and CEO of the Deutsche Bank 
Group in Russia. He stepped down as the CEO  
of Deutsche Bank in Russia in September 2008 and 
in October 2008 became the Chairman of UFG Asset 
Management. In addition to his role as the Chairman,  
Mr. Ryan is also responsible for the overall management  
of UFG’s private equity business.

James Simmons
Deputy Chairman

AGE
41

CITIZENSHIP
USA

EDUCATION
2000 – Princeton University (Bachelor of Science in 
Engineering)
2007 – Harvard Business School (MBA)

CURRENT EMPLOYMENT
2015 – present – Managing Partner, Mazovia Capital

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2015 – present – Member of the Board of Directors, ClearCheck 
Global Holdings
2015 – present – Member of the Board of Directors, Mazovia Capital 
2017 – present – Chairman of the Board of Directors, Digital Care
2018 – present – Deputy Chairman of the Board of Directors,  
PJSC Magnit1

EXPERIENCE
Mr. Simmons is a managing partner at Mazovia Capital, a private 
investment group active in financial services, software, real 
estate and venture capital. Mr. Simmons serves as Chairman 
of Digital Care, a leading European provider of value-added 
services for consumer electronics devices. He also serves 
on the Board of ClearCheck Global Holdings, an automotive 
software business present in Latin America and Europe. 

Prior to joining Mazovia Capital, Mr. Simmons worked for  
15 years in private equity and investment banking in Russia, 
Europe and the U.S. Mr. Simmons holds a B.S.E. from Princeton 
University, where he graduated magna cum laude, and earned 
an MBA from Harvard Business School, where he was a Baker 
Scholar.

* 

The age of all members of the Board of Directors and the Management Board further in the Report is presented as of 31 December 2019.

(1) 

Since 17 July 2019. Prior to that a Member of the Board of Directors.

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Board of Directors 
(continued)

Tim Demchenko 
Member of the Board of Directors 

AGE
46

CITIZENSHIP
UK

EDUCATION
1999 – London Business School (Master of Finance)
2016 – Harvard Business School (Executive Education)

CURRENT EMPLOYMENT 
2008 – present - Global Head of Private Equity and Special 
Situations, VTB Capital Plc.

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2018 – present – Member of the Board of Directors, 
PJSC Magnit

EXPERIENCE
Tim has over 20 years of private equity and corporate 
investment experience across multiple European markets and 
Russia. In 2008, Tim founded VTB Capital’s Private Equity 
and Special Situations business. As the Head and Managing 
Director of the business Tim has developed investment 
strategy and built an international investment team based both 
in London and Moscow. The business has invested over  
USD 2 bln of capital jointly with international co-investors, and 
achieved successful portfolio exits, including sales to strategic 
investors and IPO on the LSE and NYSE, with an average 
internal rate of return exceeding 40%.

Tim has lead VTB Capital private equity’s investment in the 
Russian hypermarket chain Lenta and served as the Chairman 
of the Board from the initial investment until 2010 and as a 
member of the Board until Lenta’s IPO on the LSE in 2014.
Prior to joining VTB Capital, Tim was responsible for the launch 
of Deutsche Bank’s Private Equity business in Russia and CIS. 
Previously Mr. Demchenko worked for global multinational 
corporations (IBM and Siemens) as a senior executive based 
in London where he managed multiple large scale corporate 
investment projects. Prior to that, Tim served as an investment 
officer at TD Capital private equity based in London and 
focused on investments in the TMT sector across Europe and 
the US.

Jan Dunning
Member of the Board of Directors,
Chairman of the Management Board,  
President and CEO

AGE
60

CITIZENSHIP
Netherlands

EDUCATION
1983 – University of Groningen (Bachelor’s Degree)
1989 – University of Amsterdam (Bachelor of History)
2007 – London Business School (Executive Programme)
2008 – INSEAD (Marketing Programme)

CURRENT EMPLOYMENT
2019 – present – Chairman of the Management Board,  
President and Chief Executive Officer, PJSC Magnit

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2019 – present – Member of the Board of Directors, PJSC Magnit

EXPERIENCE
Jan Dunning was Operations Director of Metro Cash & Carry 
Russia and then General Manager of Metro Cash & Carry Ukraine. 
Jan’s previous experience also includes three years as General 
Manager of the Lukas Klamer wholesale business, a subsidiary 
of the Metro Group in the Netherlands, and over ten years with 
Aldi North. Over the last 25 years, he has worked in a broad 
range of retail functions including leadership roles in operations, 
development, sales, marketing, purchasing and finance.

In 2011-2018, Jan worked as a Chief Executive Officer of Lenta.

In January 2019, Jan Dunning was appointed the President  
of Magnit and joined Magnit Management Board. In May 2019,  
Mr. Dunning was elected a Member of Magnit Board of Directors. 
In June 2019, Jan Dunning assumed the role of the Chief Executive 
Officer of Magnit.

SHAREHOLDING INFORMATION
Participatory interest in the Company’s charter capital (percentage 
of the Company’s ordinary shares): 0.103775%.*

Information about transactions to acquire/dispose of  
the Company’s shares concluded over the reporting period:

Date

Transaction type

21.05.2019

05.06.2019

Acquisition

Acquisition

Transaction 
volume, (pc.)

82,355

23,404

* 

Hereinafter, information on participatory 
interest in the Company’s charter capital 
(percentage of the Company’s ordinary 
shares) is given as of 31 December 2019.

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(continued)

Florian Jansen
Member of the Board of Directors 

AGE
38

CITIZENSHIP
Germany

EDUCATION
2006 – University of Witten/Herdecke, Witten, Germany 
(Business & Economics, Diploma (Master equivalent)
2010 – London School of Economics, London (Dual MPA, 
Economic and Public Policy) 
2010 – Columbia University, New York City (Dual MPA, 
Economic and Public Policy)

CURRENT EMPLOYMENT
2011 – present – Chief Executive Officer, Kupishoes OOO
2015 – present – Chief Executive Officer, Brillant 2102. GmbH

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2016 – present – Member of the Board of Directors, 
OOO Novaya Meditsina
2019 – present – Member of the Board of Directors, 
PJSC Magnit

EXPERIENCE
Florian Jansen is the co-founder and the CEO of Lamoda 
Group, which is a part of a public company Global Fashion 
Group. Lamoda is a leading technology online platform and 
fashion and lifestyle retailer, offering more than 3,000 brands 
to more than 10 mln customers in Russia and the CIS.  
The company employs more than 7,100 people including 
employees of a modern automated warehouse complex,  
its own delivery service and a large-scale technology centre. 

Prior to taking the lead in Lamoda Group, Florian Jansen 
worked at McKinsey & Company for several years. Florian 
holds Master’s degrees from the German University of Witten 
/ Herdecke, the London School of Economics and Columbia 
University, New York. He is interested in startups such as 
DOC+, FoodFox (now Yandex.Eats), Manifest or Exclaim, 
and continues to serve as an independent technology investor. 

Walter Koch 
Member of the Board of Directors 

AGE
57

CITIZENSHIP
Germany

EDUCATION
1988 – University for applied Sciences, Aalen, Germany 
(Precision engineering)
2000 – INSEAD (Management education)

CURRENT EMPLOYMENT
2010 – present - Owner, Senior Advisor, Twinsuccess – 
Restructuring & Change Management
2012 – present - Chief Executive Officer, Master-tees GmbH 

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2019 – present – Member of the Board of Directors, 
PJSC Magnit

EXPERIENCE
Starting from 1999, Walter Koch obtained senior positions with 
the largest European home appliances manufacturers such as 
AEG and Electrolux, being in charge of Logistics, SCM and After 
Sales Service. 

During 2007 to 2010 Mr. Koch served as Executive  
Vice-President and COO of Sanitec Corporation  
(Helsinki, Finland). From 2011 to 2016 he held the position  
of an Independent Director on the Board of PJSC Mvideo  
in Russia. 

Presently Mr. Koch owns and operates an independent 
consulting firm and in May 2019 he got elected as an 
Independent Director of PJSC Magnit.

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(continued)

Evgeny Kuznetsov
Member of the Board of Directors 

AGE
50

CITIZENSHIP
Russia

EDUCATION
1991 – Barnaul Pedagogical Institute (Foreign Languages)
1996 – University of Oregon (MBA in Finance)

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2019 – present – Member of the Board of Directors, 
PJSC Magnit

EXPERIENCE
For 20 years Evgeny Kuznetsov served as a Partner and 
Portfolio Manager at Genesis Investment Management, LLP,  
a London-based institutional fund manager specializing  
in Emerging Markets. Evgeny joined Genesis in 1996  
as an investment analyst and over the following twenty years 
conducted research and made portfolio investments in various 
countries and regions, including Russia, Eastern Europe, Asia 
and Latin America.

Alexey Makhnev
Member of the Board of Directors 

AGE
43

CITIZENSHIP
Russia

EDUCATION
1998 – Saint Petersburg State University of Economics and 
Finance (Economics)
2001 – Saint Petersburg State University of Economics and 
Finance (Ph.D.)

CURRENT EMPLOYMENT
2009 – present – Vice Chairman, VTB Capital
2018 – present – Advisor to the First Deputy President
and Chairman of the Management Board,
Senior Vice President
VTB Bank PJSC

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2015 – present - Member of the Board of Directors, 
LSR Group PJSC
2017 – present – Member of the Board of Directors,  
Mvideo PJSC 
2018 – present – Member of the Board of Directors, 
VTB Real Estate LLC
2018 – present – Member of the Board of Directors, 
PJSC Magnit

EXPERIENCE
Mr. Makhnev has almost two decades of expertise and 
experience with the Russian consumer and retail sector. 
In 2006, Mr. Makhnev was a lead member of the Deutsche Bank 
investment banking team that conducted Magnit IPO.  
For six years from 2009 to 2015 Mr. Makhnev served on 
Magnit’s Board of Directors as an independent director.

Over the past 18 years, Mr. Makhnev has worked on a large 
number of consumer and retail transactions in Russia and 
the CIS. Almost all Russian listed companies are among 
Mr. Makhnev’s clients including but not limited to Magnit, Lenta, 
Okey, Dixy, Mvideo, LSR, Etalon, PIK, and Rusagro.

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(continued)

Management Board

Alexander Vinokurov
Member of the Board of Directors 

AGE
37 

CITIZENSHIP
Russia

EDUCATION
2004 – University of Cambridge (Bachelor and Master  
of Economics)

CURRENT EMPLOYMENT
2017 – present – President, Marathon Group LLC 

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2019 – present – Member of the Board of Directors, 
PJSC Magnit

EXPERIENCE
In 2004, Alexander graduated with honors from the Faculty  
of Economics of the University of Cambridge. He received a BA 
and a MA in economics. 

Later that year he began his career with the investment banking 
division of Morgan Stanley (London).

In 2006, Alexander returned to Russia as Vice-President of TPG 
Capital, co-founding the company’s Russian office. 

In 2011, Alexander assumed the post of President of Summa 
Group, which has significant investments in port and rail 
logistics, engineering, construction, telecommunications,  
oil and gas, oil trading and agriculture. 

In 2014, Alexander Vinokurov became CEO of A1, Alfa Group’s 
investment arm specialising in the acquisition of the assets  
that are undervalued due to challenging economic situations. 

On 15 May 2017, Alexander left his post as President of A1  
to join Marathon Group.

With the exception of Jan Dunning, all members of the 
Board of Directors had not participated in the authorized 
capital of PJSC Magnit, had not owned ordinary shares of 
PJSC Magnit, and had not made transactions with ordinary 
shares of PJSC Magnit for the reporting year 2019.

Jan Dunning
Member of the Board of Directors,
Chairman of the Management Board,  
President and CEO

AGE
60

EDUCATION
1983 – University of Groningen (Bachelor’s Degree)
1989 – University of Amsterdam (Bachelor of History)
2007 – London Business School (Executive Programme)
2008 – INSEAD (Marketing Programme)

CURRENT EMPLOYMENT
2019 – present – Chairman of the Management Board,  
President and Chief Executive Officer, PJSC Magnit

CURRENT MEMBERSHIP IN THE BOARD OF DIRECTORS
2019 – present – Member of the Board of Directors, PJSC Magnit

EXPERIENCE
Jan Dunning was Operations Director of Metro Cash & Carry 
Russia and then General Manager of Metro Cash & Carry Ukraine. 
Jan’s previous experience also includes three years as General 
Manager of the Lukas Klamer wholesale business, a subsidiary 
of the Metro Group in the Netherlands, and over ten years with 
Aldi North. Over the last 25 years, he has worked in a broad 
range of retail functions including leadership roles in operations, 
development, sales, marketing, purchasing and finance.

In 2011-2018, Jan worked as a Chief Executive Officer of Lenta.
In January 2019, Jan Dunning was appointed the President  
of Magnit and joined Magnit Management Board. In May 2019,  
Mr. Dunning was elected a Member of Magnit Board of Directors. 
In June 2019, Jan Dunning assumed the role of the Chief 
Executive Officer of Magnit.

SHAREHOLDING INFORMATION
Participatory interest in the Company’s charter capital 
(percentage of the Company’s ordinary shares): 0.103775%. 

Information about transactions to acquire/dispose  
of the Company’s shares concluded over the reporting period:

Date

Transaction type

21.05.2019

05.06.2019

Acquisition

Acquisition

Transaction 
volume, (pc.)

82,355

23,404

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Management Board 
(continued)

Anna Bobrova
Member of the Management Board,  
HR Director

AGE
44

EDUCATION
2000 – Lomonosov Moscow State University (Psychology)

EXPERIENCE
Anna has almost 20 years of experience in HR and has 
successfully implemented projects aimed at development 
and performance enhancement of line staff and 
management, increase of service level in stores, as well 
as built and managed modern IT systems in employee 
management of the retail sector. 

Prior to Magnit, in 2003 – 2009 Ms. Bobrova worked in the 
HR department of Metro, from 2011 to 2013 was the Director 
of HR and Organizational Development at X5 Retail Group.
Anna Bobrova held managerial positions in HR in JSC SIA 
International Ltd (2015 – 2019), Rimera Group (2013 – 2015) 
and Rosatom (2009 - 2011).

In August 2019 assumed the position of HR Director. Anna was 
appointed a member of the Management Board of PJSC Magnit 
on 10 September 2019.

SHAREHOLDING INFORMATION
Does not own any interest in PJSC Magnit’s charter capital, 
does not own PJSC Magnit’s ordinary shares and did not 
conclude any transactions with PJSC Magnit’s ordinary 
shares during the reporting period. 

Andrey Bodrov
Member of the Management Board,  
Chief Investment and Strategy Officer

AGE
37

EDUCATION
2003 – MGIMO University of Moscow (Bachelor of 
International Relations)
2005 – MGIMO University of Moscow (Master of Law)

EXPERIENCE
Andrey Bodrov worked for many leading International and 
Russian financial institutions including Morgan Stanley, 
Deutsche Bank, VTB Capital and Renaissance Capital 
with a primary focus on the Retail & Consumer sectors. 
During his over ten years investment banking career 
Andrey was involved in many landmark transactions in the 
Russian market (including M&A, capital markets, advisory, 
structured finance etc.). 

Prior to joining Magnit, Andrey worked as a Mergers & 
Acquisitions Director in Lenta since February 2016.

From September 2019 until present Mr. Bodrov occupies 
a position of the Chief Investment and Strategy Officer. 
Andrey Bodrov is responsible for Magnit’s investments, 
strategy, capital allocation and M&A. Andrey Bodrov was 
elected as a Member of the Management Board of  
PJSC Magnit on 13 December 2019.

SHAREHOLDING INFORMATION
Does not own any interest in PJSC Magnit’s charter capital, 
does not own PJSC Magnit’s ordinary shares and did not 
conclude any transactions with PJSC Magnit’s ordinary 
shares during the reporting period. 

Maria Dei
Member of the Management Board,  
Supply Chain Director

AGE
36

Ruslan Ismailov 
Member of the Management Board,  
Retail Chain Director

AGE
42

EDUCATION
2005 – All-Russian State Tax Academy of the Ministry of 
Taxation and Fees of the Russian Federation (Economics)

EDUCATION
1998 – Moscow University of Consumer Cooperation 
(International Economics)

EXPERIENCE
From 2008 to 2016 Ms. Dei occupied different managerial 
positions of supply and sales planning departments in such 
companies as Unilever Rus LLC, CAMPARI RUS LLC, Bacardi 
Rus LLC.

From 2017 to 2018 Ms. Dei served as Operational Planning 
Director in Central Office of Pyaterochka store network (X5 
Retail Group).

Maria Dei joined Magnit in June 2018 and currently occupies 
a position of a Supply Chain Director and a Member of the 
Management Board of PJSC Magnit.

SHAREHOLDING INFORMATION
Participatory interest in the Company’s charter capital 
(percentage of the Company’s ordinary shares): 0.001617%.

Information about transactions to acquire/dispose  
of the Company’s shares concluded over the reporting period:

Date

Transaction type

Transaction 
volume, (pc.)

24.05.2019

Acquisition

1,648

EXPERIENCE
Ruslan Ismailov joined Magnit as the Retail Chain Director on 
27 May 2019. On 4 June 2019, he was appointed a Member 
of the Management Board.

Mr. Ismailov has over 15 years of experience in managing 
consumer companies.

He started his career in 2003 in Metro Cash&Carry retail 
chain, worked his way from a department manager to a 
hypermarket director. In 2009, Ruslan Ismailov held the 
position of the Deputy Chief Executive Officer of Mosmart 
multi-format retail chain. Prior to joining our company, 
Ruslan worked as a divisional director and headed the 
Supermarket format for four years.

SHAREHOLDING INFORMATION
Does not own any interest in PJSC Magnit’s charter capital, 
does not own PJSC Magnit’s ordinary shares and did not 
conclude any transactions with PJSC Magnit’s ordinary 
shares during the reporting period. 

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(continued)

Evgeny Melnikov
Member of the Management Board,  
IT Director

AGE
39

Elena Milinova
Member of the Management Board,  
Chief Financial Officer 

AGE
43

EDUCATION
2002 – Krasnodar Military Institute (Information Protection 
Organization and Technology)

EXPERIENCE
In 2007-2019, Evgeny made his way from a specialist to the 
Director of Information Security in Magnit. In 2018, headed the 
IT and Information Security Directorate. On 17 October 2018, 
Evgeny was appointed a member of the Management Board  
of PJSC Magnit.

SHAREHOLDING INFORMATION
Participatory interest in the Company’s charter capital 
(percentage of the Company’s ordinary shares): 0.001617%. 

Information about transactions to acquire/dispose  
of the Company’s shares concluded over the reporting period:

Date

Transaction type

Transaction 
volume, (pc.)

24.05.2019

Acquisition

1,648

EDUCATION
2000 – International Academy of Business and Banking 
(Economics)
2002 – Association of Certified Accountants (ACCA), London 
(Certified Accountant)

EXPERIENCE
In 2000-2004, Elena Milinova worked at the Russian office  
of PricewaterhouseCoopers, an international audit company,  
in 2004-2007 she was employed by Geotransgaz and Sollers ST.  
In 2007-2014, Elena Milinova headed the financial unit of KAMAZ 
PJSC as the Deputy CEO for Economics and Finance and Member  
of the Group's Board. In 2014-2016, she worked as the Chief 
Financial Officer in Х5 Retail Group. 

In August 2017, Elena Milinova became a Financial Director  
of the Mega Farm pharmacy chain (member of Marathon Group), 
and in December, she was appointed the Director for Economy and 
Finance of Marathon Group.  

From April 2018 until present occupies a position of the Chief 
Financial Officer of PJSC Magnit. Elena was appointed a Member  
of the Management Board of PJSC Magnit on 22 June 2018.

SHAREHOLDING INFORMATION
Participatory interest in the Company’s charter capital 
(percentage of the Company’s ordinary shares): 0.007068%. 

Information about transactions to acquire/dispose  
of the Company’s shares concluded over the reporting period:

Date

Transaction type

Transaction 
volume, (pc.)

Vladimir Sorokin
Member of the Management Board,  
Deputy CEO – Commercial Director

AGE
48

EDUCATION
1994 – St. Petersburg State University of Trade and 
Economics (Engineering)
2006 – Higher School of Economics (Finance)

EXPERIENCE
From 1994 to 2000, Vladimir Sorokin worked in Gillette, 
having passed the way from the sales manager to the Sales 
Director of the European part of Russia and Belarus.  
In 2000-2003, he continued working in the FMCG sector  
as the Sales Director of Sun Interbrew. 
From 2003 to 2011, he headed the business unit of the  
SK AlfaStrakhovanie, he was the CEO of AlfaStrakhovanie – 
Life. In 2010-2012, Mr. Sorokin worked as the CEO  
of OJSC Masshtab. In 2013, he joined X5 Retail Group  
as the Deputy Commercial Director. In June of the same 
year, he became the Category Management Director of 
Pyaterochka Retail Chain. From September 2014 to June 
2018, he was the Head of CJSC TD Perekrestok.
On 15 January 2019, Vladimir joined Magnit Management 
team as a Deputy Chief Executive Officer – Commercial 
Director, and a member of the Management Board  
of PJSC Magnit.

SHAREHOLDING INFORMATION
Participatory interest in the Company’s charter capital 
(percentage of the Company’s ordinary shares): 0.018135%. 

Information about transactions to acquire/dispose  
of the Company’s shares concluded over the reporting period:

Date

Transaction type

Transaction 
volume, (pc.)

28.05.2019

Acquisition

6,593

24.05.2019

Acquisition

16,482

Jyrki Talvitie 
Member of the Management Board,  
Director for Strategic Communications 

AGE
53

EDUCATION
1991 – Helsinki University (Master of Law)
2002 – London Business School (Executive MBA)

EXPERIENCE
Jyrki Talvitie held managerial positions in some of the largest 
Western banks: Bank of New York, Nordea Bank and BNP 
Paribas. Over the past 20 years he focused on the Russian and 
ex-CIS markets. From 2003 to 2005, Jyrki was responsible  
for the International Business of Uralsib Financial Corporation. 
During the period of 2005-2010 he headed the Russian office 
of East Capital investment company. From 2010 to 2014,  
he held a position of Senior Vice President at VTB Bank  
and was responsible for Investor Relations. In 2014-2016,  
Mr. Talvitie was responsible for strategic communications 
at the Russian Direct Investment Fund. In 2016-2018, he 
continued working in relations with strategic partners and 
investors area in Sberbank as Vice President. Since 2018, 
he has been a member of the Supervisory Board of Georgia 
Capital.

Jyrki joined Magnit in February 2019 as a Director for Strategic 
Communications and a Member of the Management Board.

SHAREHOLDING INFORMATION
Participatory interest in the Company’s charter capital 
(percentage of the Company’s ordinary shares): 0.000469%.

Information about transactions to acquire/dispose  
of the Company’s shares concluded over the reporting period:

Date

Transaction type

Transaction 
volume, (pc.)

05.06.2019

Acquisition

478

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(continued)

Anton Zavalkovsky
Member of the Management Board,  
Real Estate Director

AGE
49

EDUCATION
1997 – State Academy of Consumer Goods and Services 
(Economics, Accounting and Auditing)
2018 – Autonomous non-profit organization for continuing 
professional education “INTERCON-INTELLECT Russian 
Union of Auditors Training Сentre”  
(CPE ANCO “Intercon-Intellect ATC RUA”),  
Moscow (Crisis Management).

EXPERIENCE
Mr. Anton Zavalkovsky joined Magnit as Director for Real 
Estate Management and Non Commercial Purchases in July 
2019. On 18 July 2019, he was appointed a member of the 
Management Board.

In 2018-2019, Mr. Zavalkovsky occupied a position  
of the Managing director in OJSC Baikal Pulp and Paper 
Mill. In 2016-2017, he held a position of an Advisor in 
LLC VTB DC. In 2012-2015, Anton Zavalkovsky was elected 
as the Chief Executive Officer of Investlesprom.  
In 2010-2011, Anton worked in Lenta LLC as Deputy Chief 
Executive Officer. From 2011 to 2012, he was transferred  
to a position of the First Deputy Chief Executive Officer.

SHAREHOLDING INFORMATION
Does not own any interest in PJSC Magnit’s charter capital, 
does not own PJSC Magnit’s ordinary shares and did not 
conclude any transactions with PJSC Magnit’s ordinary 
shares during the reporting period. 

Elena Zhavoronkova
Member of the Management Board,  
Chief Legal Officer 

AGE
49

EDUCATION
2002 – Moscow State Law Academy (Law)

EXPERIENCE
Elena Zhavoronkova joined Magnit in June 2018 as a Director 
for Legal Affairs and Corporate Governance. On 22 June 2018, 
she was appointed a Member of the Management Board. 
Previously, she served as a Vice President for Legal Affairs 
in PJSC Polyus. In 2010-2014, Elena Zhavoronkova held a 
similar position in Evraz. From 2008 to 2010 Ms. Zhavoronkova 
headed the legal department in United Industrial Corporation. 
In 2000-2008, worked her way from legal consultant to the 
Head of Legal Department in TMK.

SHAREHOLDING INFORMATION
Participatory interest in the Company’s charter capital 
(percentage of the Company’s ordinary shares): 0.003089%.

Information about transactions to acquire/dispose of  
the Company’s shares concluded over the reporting period:

Date

Transaction type

Transaction 
volume, (pc.)

28.05.2019

Acquisition

1,648

Structure of Corporate 
Governance Bodies

PJSC Magnit has built robust systems 
of corporate governance and internal 
controls on its financial and economic 
activities. 

The Company’s highest decision-
making body is the General Meeting.

The Board of Directors is elected by 
shareholders at the General Meeting and is 
accountable to them. It provides strategic 
oversight and monitors the activities of 
the executive bodies: the CEO (Chairman of 
the Management Board), President and the 
Management Board. The position of President 
was first introduced in 2019.

The executive bodies handle the day-to-day 
management of the Company and perform 
tasks assigned by the shareholders and the 
Board of Directors. 

There are four committees under the 
Board of Directors:
 ‒ the Audit Committee
 ‒ the Strategy Committee
 ‒ the HR and Remuneration Committee
 ‒ the Capital Markets Committee. 

The Internal Audit Department analyses 
and evaluates the risk management and 
internal control systems, as well as corporate 
governance.

The Corporate Governance Department 
performs the functions of the Corporate 
Secretary, ensures the efficient operation 
of the remaining corporate governance 
bodies and is responsible for all necessary 
disclosures.

In 2019, the Audit Commission was abolished 
after the corresponding amendments to the 
Articles of Association, as it duplicated the 
functionality of the Internal Audit Department 
and the Audit Committee. This was approved 
in December 2019, at an EGM which made 
the necessary amendments to the Articles of 
Association of the Company.

General Meeting

Board of Directors

Audit  
Committee

Human Resources 
and Renumeration 
Committee

Capital Markets 
Committee

Strategy  
Committee

Sole Executive 
Bodies

Collective 
Executive Body

CEO

President

Management Board

Corporate Governance Department

Internal Audit Department

Audit Commission*

Election, establishment 

Accountability

Administrative subordination.  
Department Director is appointed 
by the Board of Directors

* 

Existed until the end of 2019.

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Regulations

Magnit maintains its corporate 
governance framework in line 
with the following regulations:
 ‒ Russian laws
 ‒ relevant United Kingdom laws
 ‒ relevant European Union laws
 ‒ Moscow Exchange listing rules
 ‒ London Stock Exchange listing 

rules

 ‒ Corporate Governance Code 
recommended by the Bank of 
Russia1.

Magnit is continuously improving 
the level of its compliance with 
the Corporate Governance Code 
and systematically benchmarks its 
compliance against other public 
companies.

The Company’s activities are governed by its Articles of Association of 
21 June 2018 (with amendments as of 31 May 2019 and 25 December 2019) 
and internal regulations2, including:

Document

Regulations on the Committees of the Board of 
Directors

Effective date

18 July 2019

Code of PJSC Magnit On Terms and Conditions of 
Transactions with Financial Instruments

25 June 2019

Regulations on the Board of Directors

Regulations on the Sole Executive Bodies 
(President and CEO)

Regulations on the Collective Executive Body 
(Management Board)

Code of Business Ethics

Regulations on Internal Audit

06 December 2018 
(with amendments  
as of 31 May 2019)

31 May 2019

31 May 2019

24 March 2019

31 October 2018

Regulations on the General Shareholders Meeting 21 June 2018

List of Insider Information

Regulations on the Corporate Governance 
Department

26 February 2018

30 May 2016

Regulations on the Dividend Policy

30 May 2016

Internal Control and Risk Management Policy

13 December 2019

Anti-Bribery and Corruption Policy

25 February 2014

Regulations on the Information Policy

06 September 2012

Anti-alcohol and Anti-drug Policy

Safe Use of Vehicles Policy

Fire Safety Policy

Occupational Safety Policy

Environmental Protection and Industrial Safety 
Policy 

01 January 2020

01 January 2020

01 January 2020

01 January 2020

01 January 2020

(1) 

(2) 

For report on compliance with the principles and recommendations  
of the Code see Appendix 1.

For more details, see the website of the Company magnit.com/en/disclosure/
internal-regulations/.

 Compliance with the principles and recommendations of the Corporate Governance Code1

Corporate governance principles

Shareholder rights and 
equal conditions for 
shareholders to exercise 
their rights

Board of Directors

Corporate Secretary

Remuneration system for 
members of the Board 
of Directors and senior 
Company executives

Risk Management and 
Internal Control System

Corporate disclosure

Significant corporate 
actions

TOTAL GRADE

2016

Number of 
principles 
recommended 
by the Code

d
e

i
l

p
m
o
C

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i

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o
N

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e

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w

2017

d
e

i
l

p
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c

y

l
l

a

i
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a
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2018

2019

d
e

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C

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N

d
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N

13

8

2

3

9

2

2

9

2

2

8

2

3

36

2

10

6

7

5

79

-

30

2

7

6

4

3

4

0

2

0

3

2

2

0

1

0

0

0

31

2

7

6

4

3

3

0

2

0

3

2

60

13

6

62

12

2

0

1

0

0

0

5

33

2

7

6

4

3

1

0

3

0

3

2

2

0

0

0

0

0

33

2

8

6

4

3

1

0

2

0

3

2

64

11

4

64

10

2

0

0

0

0

0

5

76%

78%

81%

81%

(1) 

Statistics provided are based on a report on compliance with the principles and recommendations of the CGC, prepared on the basis 
of Recommendation Letter No. IN-06-52/8 from the Bank of Russia, dated 17 February 2016.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesCorporate Governance Report  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Governance 
Framework Development

General Meeting 
of Shareholders 

PJSC Magnit continues 
to steadily develop its 
corporate governance 
system. By improving its 
corporate governance system 
PJSC Magnit aims to reassure 
its shareholders and investors 
that the Company scrupulously 
implements its strategy and 
management decisions. 

In 2019, the Company continued to improve its corporate governance 
framework. The key changes include:

 ‒ the deadline for shareholders 

 ‒ the authority of the Board  

submitting proposals for inclusion 
on the agenda of the annual 
General Meeting of Shareholders 
or to nominate candidates to the 
Board of Directors of the Company 
was extended

 ‒ due to the existence of an internal 
audit function, the structure of the 
Company’s internal control bodies 
has been optimised by excluding 
from PJSC Magnit’s Articles  
of Association the provisions  
on the Audit Commission

 ‒ Magnit Group’s corporate 

governance framework was 
improved:
 ‒ PJSC Magnit became the 
single executive body  
of the JSC Tander in order  
to centralize decision making 
for Magnit Group

 ‒ the position of the President  

of PJSC Magnit was 
introduced, as the sole 
executive body along with  
the position of CEO.  
The President is responsible  
for the development and 
execution of Magnit Group’s 
strategy

of Directors to manage Magnit 
Group was expanded, due 
to decisions made regarding 
significant controlled companies

 ‒ the Code of PJSC Magnit  

on the Terms and Conditions 
of Transactions with Financial 
Instruments was approved
 ‒ amendments were made  

to the internal regulations of the 
Company, specifying certain 
issues regarding the activities  
of the Board of Directors and the 
executive bodies of PJSC Magnit; 
provisions were specified on the 
rights of the members of the Board 
of Directors to receive information 
and reports on the activity  
of controlled companies; and 
provisions were introduced related 
to the establishment of the post  
of President of PJSC Magnit
 ‒ adoption of the Sustainability 
Strategy and long-term goals  
for sustainable development

 ‒ the development of a Climate 

Change Policy

 ‒ the development of a Packaging 

Waste Policy

 ‒ the development of a Responsible 

 ‒ the Management Board was 

Supply Chain Policy

expanded 

 ‒ the development of an Own Brand 

Packaging Policy.

A long term incentive programme 
was launched for members of the 
Company’s executive bodies and 
other key executives in the Magnit 
Group. The incentives include shares 
of PJSC Magnit. The programme was 
approved by the Board of Directors  
on 25 September 2018.

Most of these changes correspond 
to Corporate Governance Code 
recommendations.

 In 2020, the Company plans  
to increase its focus on sustainable 
development. To this end, policies 
will be developed that affect both 
corporate governance and the 
activities of the Company, including:
 ‒ a Quality and Food Safety Policy
 ‒ a Human Rights Policy
 ‒ a Charity, Sponsorship and 

Volunteer Policy

 ‒ a Health and Wellness Policy.

The General Meeting is 
the highest decision-making 
body of the Company. 
Shareholders of PJSC Magnit 
may significantly affect 
the Company’s business by 
participating in the General 
Meeting of Shareholders. 

The key capabilities of the General 
Meeting of Shareholders include:
 ‒ the approval of the Annual Report 

and accounting statements

 ‒ the distribution of profits, 

including dividend payments, 

 ‒ the election of the Board of 

Directors

 ‒ approval of major and related 

party transactions.

The procedure for the General 
Meeting aims to ensure the 
observance of the shareholder rights 
and meets all the relevant laws and 
regulations of the Russian Federation 
and the applicable legislation of the 
United Kingdom of Great Britain and 
Northern Ireland and the European 
Union.

Shareholders of PJSC Magnit held two 
General Meetings in 2019: one annual 
General Meeting (AGM) and one 
extraordinary General Meeting (EGM).

 General Meeting resolutions

General Meeting

Quorum, %

Key resolutions

AGM, 30 May 20191

75.24

 ‒ Approval of annual report and annual financial report for year 2018;
 ‒ Approval of the distribution of profit (including the payment 

(declaration) of dividends) based on the 2018 results

 ‒ Payment of remuneration and compensation of expenses to members 

of the Audit Commission

 ‒ Election of members of the Board of Directors* and members of 

the Audit Commission

 ‒ Amendments to the Articles of Association and to the Regulations 

on the Board of directors

 ‒ Approval of a new edition of the Regulations on the collective 

executive body (Management Board) and Regulations on the sole 
executive bodies (President and CEO).

EGM, 24 December 20192

70.40

 ‒ Payment of dividends on PJSC Magnit shares following the results 

for the first 9 months of 2019

 ‒ Approval of the amendments to the Articles of Association of 

PJSC Magnit.

* 

In 2019, the Board of Directors left: Paul Foley, Gregor Movat, Alexander Prysyazhnyuk.

(1) 

(2) 

ir.magnit.com/en/shareholder-center/agm-egm-voting/annual_2019/.

ir.magnit.com/en/shareholder-center/agm-egm-voting/extraordinary_2019/.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesCorporate Governance Report  
Board of Directors

Board of Directors 
Responsibilities

The Board of Directors of  
PJSC Magnit manages the activities 
of the Company, defines strategic 
goals and implements effective 
management practices and also elects 
the CEO and President. The main 
objective of the Board of Directors is 
to increase the value of the business. 
When making decisions, the Board 
of Directors takes into account the 
interests of all shareholders and other 
stakeholders.

Introduction and training 
of members of the Board 
of Directors

When newly elected, members of the 
Magnit Board of Directors undergo  
an induction programme, which 
includes: 
 ‒ meetings with members of the 
Management Board and the 
Company’s senior executives 
 ‒ an introduction to the Company’s 

history, strategy, corporate 
governance system, risk 
management and internal control 
systems, the distribution  
of responsibilities between the 
Company’s executive bodies, and 
the work of the Board of Directors
 ‒ familiarisation with the Company’s 
documents: the latest annual 
reports, the minutes of annual and 
extraordinary General Meetings 
of Shareholders, the minutes of 
meetings of the Board of Directors, 
and other relevant information 
about the Company’s activities. 

Composition of the Board 
of Directors

The Board of Directors includes nine 
members, of whom five are independent.

The current composition of the Board 
of Directors is based on the principle 
of diversity and inclusiveness and has 
all the necessary competencies for the 
effective management of the Company. 

Members of the Board of Directors 
all have impeccable professional and 
personal reputations.

 ‒ The performance of the Chairman 
of the Board of Directors, including:
 ‒ the overall management of the 

The current Board of Directors is 
balanced in terms of the status of 
directors, their age, nationality, 
nomination by shareholders, and 
skillset. Its composition corresponds 
well with the sector specifics and 
scale of Magnit’s business operations 
and objectives.

The Board of Directors’ 
activities in 2019

In the reporting year, the Board 
of Directors held 18 meetings and 
considered 109 issues. The key 
issues related to changes in the 
corporate governance system and 
the implementation of the long-term 
incentive programme. 

Performance evaluation 
of the Board of Directors

In 2019 and 2020, the HR and 
Remuneration Committee of the Board 
of Directors conducted a performance 
evaluation of the current Board of 
Directors.

The Committee evaluated:
 ‒ The work of the Board of Directors, 

including:
 ‒ the suitability of the structure 

of the Board of Directors for the 
functions it performs

 ‒ the qualitative composition of the 

Board of Directors

 ‒ the internal dynamics (working 

process) of the Board of Directors

 ‒ the performance of the 
Company’s Secretary

 ‒ the performance of the Board 

of Directors in executing its key 
responsibilities.

Board of Directors

 ‒ the development the Board of 

Directors as the governance body 
of the Company

 ‒ the management of the meetings 

of the Board of Directors

 ‒ interacting with the Company’s 

Management Board

 ‒ engaging with the Company’s 
shareholders and investors

 ‒ their personal qualities
 ‒ their management skills
 ‒ their communication skills
 ‒ their quality of execution in the 

role of the Chairman of the Board 
of Directors

 ‒ their quality of execution in the 

role of a member of the Board of 
Directors

 ‒ their professional skills.

 ‒ The work of the Committees of the 

Board of Directors, including:
 ‒ the suitability of the structure of 
the Committees to the functions 
they perform

 ‒ the qualitative composition of the 

Committee

 ‒ the internal dynamics (processes) 

of the Committee

 ‒ the performance of the 

Committee in its main functions
 ‒ holding of meetings of the Committee.

 ‒ The conformity of independent 

members of the Board of Directors, 
to the independent director criteria 
as defined by the Regulations on the 
PJSC Magnit Board of Directors, the 
Corporate Governance Code, and the 
Listing Rules of PJSC Moscow Exchange.

Motivation system of the Board of 
Directors members was analysed. 

The audit confirmed that the 
performance of the current 
composition of the Board of Directors 
is at a level corresponding to the 
specifics and scope of the Company, 
the needs of the Company and the 
interests of shareholders.

Committees of 
the Board of Directors

In 2019, four Committees 
of the Board of Directors were 
in operation: 
 ‒ the Audit Committee 
 ‒ the Strategy Committee
 ‒ the HR and Remuneration 

Committee 

 ‒ the Capital Markets 

Committee. 

The Committees are formed from among 
the members of the Board of Directors, 
who are elected based on their relevant 
professional experience and knowledge. 
When electing members of the 
Committees (including the chairmen  
of the Committees), the following 
aspects must be taken into 
consideration: the education  
and professional training of the 
candidates, their work experience within  
the Committee’s area of activity, their 
document handling skills, as well as 
other necessary proficiencies and 
experience.

The Regulations on the Committees  
of the Board of Directors of PJSC Magnit 
regulates the composition and activities 
of the Committees.

In 2019, committees held 12 in-person 
meetings. Attendance at meetings  
by committee members was 100%.

The work of the committees goes 
beyond formal meetings, due to  
the fact that the Company is at the stage 
of large-scale transformation.  
The Committees constantly interacts 
with management in order to increase 
the efficiency of cooperation between  
the executive bodies of the Company 
and the Board of Directors.

 Committee members (as of 31.12.2019)

Name

Status

Audit Committee

Strategy 
Committee

HR and 
Remuneration 
Committee

Capital Markets 
Committee

Florian Jansen

Independent Non-Executive Director

Chairman

Walter Koch

Independent Non-Executive Director

Jan Dunning

Executive Director

Evgeny Kuznetsov

Independent Non-Executive Director

Chairman

Chairman

James Simmons

Independent Non-Executive Director

Chairman

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesCorporate Governance Report Committees of the Board of Directors 
(continued)

Audit Committee 

Strategy Committee

HR and Remuneration 
Committee

Capital Markets 
Committee 

Key functions:
 ‒ verification and monitoring of financial 

statements’ integrity

 ‒ verification of the internal control and risk 

management systems

 ‒ monitoring the effectiveness of internal audits;
 ‒ monitoring relations with the external auditor.

Key functions:
 ‒ strategic and investment planning
 ‒ identification of priority focus areas
 ‒ endorsement and verification of the business 

plan and budget.

Key functions:
 ‒ development and monitoring of the remuneration 
policy (including long- and short-term incentives)

 ‒ endorsement and monitoring of senior 

management appointments (CEO-1/CEO-2 levels)
 ‒ development of the talent management strategy
 ‒ annual evaluation of the Board of Directors and 

management performance.

Key functions:
 ‒ development and strengthening of corporate 

governance systems

 ‒ preparation, development and introduction  

of IR strategies

 ‒ evaluation of the dividend policy and 

recommendations for the Board of Directors.

4

formal meetings  
in 2019

100%

meeting  
attendance 
in 2019

2

formal meetings  
in 2019

100%

meeting  
attendance 
in 2019

3

formal meetings  
in 2019

100%

meeting  
attendance 
in 2019

3

formal meeting 
in 2019

100%

meeting  
attendance 
in 2019

Key results:
In the reporting year, the Audit Committee reviewed the 
results of evaluating the effectiveness of the internal 
control and risk management system of PJSC Magnit 
and its subsidiaries and the results of the work of the 
structural unit conducting the internal audit for the 
reporting year (including reviewing and recommending 
to the Board of Directors for approval an action plan 
of such structural unit for 2020). The Committee 
also recommended to the Board of Directors the 
approval of the new version of the Policy in the field of 
internal control and risk management of PJSC Magnit 
(approved by the decision of the Board of Directors  
on 12.12.2019).

Key results:
In the reporting year, the Strategy Committee 
reviewed the plan for opening stores and the budget 
for 2020, issues of the strategy of own production 
and own brands, CVP, IT and other key areas  
of activity.

Key results:
In the reporting year, the HR and Remuneration 
Committee assessed the compliance of the members 
of the Board of Directors in terms of the availability  
of the necessary experience, knowledge, compliance 
with the independence criteria, as well as the 
assessment of candidates for the Management  
Board of the Company, examined issues related  
to short-term and long-term incentive programmes for 
management and key employees of the Company.

Key results:
In the reporting year, the Capital Markets Committee 
reviewed and recommended to the Board  
of Directors for approval the Regulation  
on the committees of the Board of Directors  
in a new edition; addressed issues on 
communication strategies and ESG initiatives.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesCorporate Governance Report Corporate Secretary

Executive Bodies

The Corporate Secretary 
function and responsibilities 
are performed by the Corporate 
Governance Department. 

The main objective of the 
Department is to maintain 
effective communication with 
the shareholders, coordinate the 
Company's actions to protect 
rights and interests of the 
shareholders and ensure the 
effective operation of the Board 
of Directors.

This approach is consistent with 
the recommendations of the 
Russian Corporate Governance 
Code and the Moscow Exchange 
Listing Rules.

The Department is headed 
by the Corporate Governance 
Director, who is an officer of the 
Company. 

Ekaterina Kister
Corporate Governance Director

AGE
41*

EDUCATION
2000 – Kuban State University (Faculty of Law)

EXPIRIENCE 
Joined PJSC Magnit in 2016, from JSC Tander where she worked for 11 years.

SHAREHOLDING INFORMATION
Participatory interest in the Company’s charter capital (percentage of the Company’s 
ordinary shares): 0.000917%.

The main functions of the Corporate Governance Department are: 

 ‒ to participate in improving the 

Company's corporate governance 
system and practices 

 ‒ to participate in preparing for, and 
conducting, general meetings of 
shareholders

 ‒ to support the work of the Board 
of Directors and its committees
 ‒ to participate in implementing 

the Сompany’s disclosure policy 
and ensure safekeeping of the 
Сompany’s documents

 ‒ to ensure interaction between the 
Сompany and its shareholders 
and participate in preventing 
corporate conflicts

 ‒ to ensure interaction between 
the Сompany and regulatory 
authorities, organisers of trading 
activity, the registrar and other 
professional participants of the 
securities market within the remit 
of the Corporate Governance 
Department

 ‒ to immediately inform the Board  
of Directors of any breaches  
of laws and the Company's

 ‒ by-laws, where ensuring 

compliance with such laws  
and by-laws is the responsibility 
of the Corporate Governance 
Department

 ‒ to ensure that the procedures 
established by laws and the 
Company's by-laws to protect the 
shareholders’ rights and legitimate 
interests are put into practice and 
oversee their implementation.

On 27 May 2016 (minutes of 
30.05.2016), PJSC Magnit’s Board 
of Directors approved a resolution 
related to internal rules governing its 
Corporate Governance Department 
and appointed Ekaterina Kister to the 
position of Corporate Governance 
Director.

Management Board

Sole Executive Bodies: President and CEO

The Management Board is the collective executive 
body of PJSC Magnit, which, along with sole executive 
bodies, manages its day-to-day activities.  
The Management Board reports to the General Meeting 
of Shareholders and the Board of Directors. 

The Management Board acts in accordance with the 
Russian legislation, the Articles of Association, and the 
Management Board Regulations.

The Management Board is headed by the Chairman 
of the Management Board, who is also the CEO of the 
Company.

The President of the Сompany is a member of the 
Management Board by virtue of his position and, in 
case of absence of the Chief Executive Officer, shall 
hold the position of Chairman of the Management 
Board.

The Board of Directors determines and annually reviews 
the composition of the Management Board. Board 
members can be elected an unlimited number of times.

Further details regarding the powers of the 
Management Board can be found in the Company’s 
Articles of Association and Management Board 
Regulations.

The current activities of the Company are managed 
by two sole executive bodies of the Company: the 
President and the CEO, acting independently of each 
other.

If only the President or only the CEO remains in the 
Company, then all the functions of the sole executive 
bodies are transferred to him.

There is a high degree of overlap between the roles of 
President and CEO. The President is responsible for 
the development and implementation of the Company’s 
strategy.

Sole executive bodies are elected separately by the 
Board of Directors for a three-year term and can be 
elected an unlimited number of times.

On 31 May 2019, the Board of Directors appointed  
Jan Dunning as the President of the Company, and  
on 26 June 2019 also as the CEO.

For biographies of Management Board members, please 
see Management Board сomposition on page 97.

For biography of Jan Dunning, please see Management 
Board сomposition on page 97.

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* 

As of 31.12.2019.

MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesCorporate Governance Report  
Internal Control and 
Risk Management System

The internal control and risk management system of 
Magnit is responsible for: 
 ‒ ensuring the efficiency and productivity of the 

Company’s activities and the safeguarding of its assets 

 ‒ complying with the requirements of all applicable 
legislation and in-house policies and procedures, 
including when engaging in business operations and 
maintaining accounting records

 ‒ ensuring the reliability and timeliness of financial and 

other reporting.

The key regulating document is the Regulations on 
internal control and risk management, updated in 2019 
(decision of the Board of Directors from 12 December 
2019, minutes of 13.12.2019). 

The internal control and risk management system 
consists of three levels, each playing its part in the 
process of elaborating, approving and applying 
corresponding measures and evaluating the system:

 Structure of the Company’s internal control bodies

Administrative subordination

Functional subordination

Strategic  
Level

Audit Committee of 
the Board of Directors

Board of Directors

 ‒ approving the strategic framework for the 

establishment and operation of the internal control 
and risk management system

 ‒ integration of the internal control and risk 
management system into the Company’s 
organisational processes, including the drafting of 
policies, and the process of managing changes
 ‒ Identifying perceptions of the internal control and 
risk management system among employees.

Operational  
Level

CEO, President 
and Management 
Board

 ‒ organisation of the operation and continuous 
monitoring of the effectiveness of the internal 
control and risk management system.

Control  
Level

Heads of units, 
employees

Internal Audit 
Department

 ‒ implementation of control procedures and risk 
management measures, monitoring of their 
effectiveness.

The internal control system is 
based on the principles of the 
COSO concept recommended by 
the Corporate Governance Code. 
According to the COSO model, 
the Company creates a controlled 
environment including the risk 
assessment system, implements 
control procedures and assesses 
their efficiency and monitors 
changes in the organisational 
structure and business processes.

The communication between 
the participants in the internal 
control and risk management 
system, as well as the decision 
making in corresponding areas, is 
implemented via the Company’s 
information systems. The relevant 
information is defined, recorded 
and transmitted in such form to 
enable employees to perform their 
functional duties. Meanwhile, the 
Company adheres to the principle of 
the separation of duties. 

The internal control and risk 
management system adapts to 
changes in the Company’s goals 
and internal and external factors, as 
well as business processes. The risk 
management process is carried out 
on an ongoing basis and is cyclical 
due to the continuous nature of risk 
management decision making. 

For further detail on risk management 
and principal risks, see chapter 
Principal Risks and Uncertainties  
on page 76.

Internal Audit Department

The Internal Audit Department is 
designed to support the Board 
of Directors and the executive 
bodies in enhancing management 
efficiency and improving financial 
and operational performance.

The main tasks of the Department 
include conducting systematic and 
consistent analyses, assessing risk 
management and internal control 
systems, as well as the corporate 
governance system. 

The Internal Audit Department is 
administratively subordinate to the 
CEO and functionally subordinate to 
the Board of Directors. 

The key document regulating 
the activity of the Internal Audit 
Department is the Regulations on 
Internal Audit at PJSC Magnit where 
the main responsibilities of the 
department are defined as:
 ‒ supporting the Company’s 

business units and employees, 
management, the Audit 
Committee of the Board of 
Directors and the Board of 
Directors by conducting audits, 
analyses and evaluations, 
providing consultations and 
drafting recommendations to 
improve the Company’s internal 
control and risk management 
system and its business 
processes

 ‒ assistance in the timely 

identification and analysis of 
risks that affect the reliability 
of financial and management 
information, the safeguarding 
of assets, compliance with 
legislation and in-house policies 
and procedures, the execution of 
financial and business plans and 
the efficient use of resources.

Responsibilities of the Internal Audit 
Department include:
 ‒ preparing the annual internal audit 
plan based on defined risk appetite 
and conducting corresponding internal 
audits

 ‒ tracking major changes within the 

Company in order to update the audit 
plan, identify risk areas and inform 
management 

 ‒ preparing and conducting training 

on internal control to maintain 
the qualifications of department 
employees

 ‒ providing support for the development 

of the internal control and risk 
management system

 ‒ providing a monitoring system to 

implement the recommendations of 
the Internal Audit Department and 
monitor their execution 

 ‒ assisting in the selection of external 
auditors and consultants as well 
as preparing and presenting the 
results for review by the Company’s 
management and Audit Committee
 ‒ interacting with external auditors and 
consultants on matters concerning 
internal audit, the provision of audit-
related services, and consulting 
services

 ‒ preparing monthly, quarterly and 

annual reports on the results of the 
Department’s work and regularly 
submitting them to the Company’s 
management, Board of Directors, and 
Audit Committee to discuss results and 
recommendations. Timely notifying 
the Audit Committee and Board 
of Directors about any disputes or 
difficulties that arise in the process of 
implementing the internal audit plan

 ‒ preparing information for the 

Company’s management, Audit 
Committee, or Board of Directors 
based on special requests (including 
unscheduled performance evaluations 
and recommendations on ways to 
improve individual components of the 
internal control and risk management 
system).

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesCorporate Governance Report Internal Control and Risk Management System 
(continued)

The Director of the Internal Audit 
Department regularly reports to the 
Chairman of the Audit Committee 
and takes part in meetings of the 
Audit Committee. At the Committee 
meetings, results of internal audits  
are presented and the efficiency  
of internal audits is discussed. 

In 2019, 19 internal audits were 
conducted, resulting in development 
and authorisation of 115 measures.  
Of these, 9 measures were executed 
in 2019, and the rest will be 
implemented from the beginning  
of 2020. 

In 2020, the Company plans 
to conduct courses, training 
programmes and seminars aimed 
at professional development of the 
Department’s employees. 

Efficiency assessment
In 2019, an efficiency assessment 
of the internal audit and risk 
management system of PJSC Magnit 
and its affiliates was conducted by the 
Internal Audit Department. 

The assessment was completed 
through an analysis of all aspects of 
internal control and risk management 
processes: the internal (control) 
environment, objective setting, 
event identification, risk assessment, 
risk response, means of control, 
information, communications, and 
monitoring. 

The assessment highlighted the 
parameters of internal control and risk 
management process and identified 
the current state of the parameters, 
describing the effectiveness of 
organisation and functioning of the 
internal control and risk management 
system.

According to the assessment, the 
current level of organisation and 
functioning of the internal control and 
risk management system was deemed 
well-established and in line with the 
Company’s needs.

External audit
To verify and confirm the reliability of its 
annual financial statements, each year 
the Company hires a professional audit 
organisation that has no connection 
to the Company or its shareholders 
through ownership interests, chosen 
from among the major international 
audit companies. 

The Company’s auditor is approved by 
the General Meeting of Shareholders 
based on a proposal from the Board 
of Directors. The Audit Committee 
conducts a preliminary assessment  
of the audit firm candidates.

IFRS Auditor
Ernst & Young Limited Liability 
Company (TIN 7709383532), legal 
address: Russian Federation, Moscow,  
77 Sadovnicheskaya Embankment, 
building 1, a member of Self-regulatory 
Organization of Auditors  
"The Commonwealth” (AAC SRO)  
(Ernst & young LLC is included in 
the control copy of the register of 
auditors and audit organizations 
with the registration number ORNZ 
12006020327) and one of the global 
leaders in the provision  
of professional services, was approved 
at the AGM held on 30 May, 2019 as the 
auditor of the Company’s consolidated 
financial statements prepared  
in accordance with International 
Financial Reporting Standards. 

Ernst & Young LLC is part of  
Ernst & Young Global Limited.  
Ernst & Young Global Limited has 
received international recognition and 
numerous awards for its high quality of 
services and unique corporate culture.

The auditor audited the 2019 
consolidated financial statements of  
PJSC Magnit and its subsidiaries in 
accordance with IFRS in the reporting 
year.

The auditor’s remuneration paid for 
the audit and review of PJSC Magnit  
financial statements amounted 
to RUB 56.8 mln (excluding VAT). 
In addition, the auditor provided 
non-audit services to PJSC Magnit  
in the amount of RUB 122.5 mln 
(excluding VAT) during the reporting 
year, including calculation of the 
weighted average share price for 

Long-term incentive programme (LTI), 
consultation on the launch of  
a common service centre, consulting  
on the development of a Sustainability 
Strategy and the publication of the 
ESG report, and other services. 

RAS Audit 
The audit firm Faber Lex Limited 
Liability Company, location: Krasnodar, 
144/2 Krasnykh Partizan Street, was 
approved at the AGM held on May 30, 
2019 as the auditor of the Company’s 
accounting (financial) statements for 
2019 prepared in accordance with 
Russian Accounting Standards.

AF Faber Lex LLC is a member of the 
Russian Union of Auditors (Association) 
Self-Regulatory Organisation of 
Auditors (RUA SRO) with the main 
registration number entry (ORNZ) 
10203002910.

Based on the results of the  
PJSC Magnit audit, the auditor 
expressed an opinion on the true 
and fair reflection of the Company’s 
financial position in the accounting 
(financial) statements.

The auditor’s remuneration paid  
by the Group in the reported period 
amounted to RUB 6.6 mln (excluding 
VAT), including the payment of RUB 
865 thous. (excluding VAT) to PJSC 
Magnit.

AF Faber Lex LLC did not provide 
non-audit services to the Group during 
the reporting year.

Audit Commission 
Until December 2019, the Company 
had the Audit Commission as  
a permanent elected internal control 
body, accountable to the General 
Meeting.

The main task of the Audit Commission 
was to oversee the Company’s financial 
and business operations and to verify 
compliance with legislative and other 
acts governing the Company’s activities 
and the legality of transactions.

The Audit Commission was abolished in 
2019 as it duplicated the functionality 
of the Internal Audit Department and 
the Audit Committee.

Ethics and Anti-corruption

PJSC Magnit adheres to the 
principle of zero tolerance of 
corruption.

The anti-corruption system 
regulates the management 
of regulatory and reputation 
risks, protects the Company 
from corruption, and develops 
corporate culture and corporate 
governance practices.

The Company has an Anti-Corruption 
Policy1, also in 2019, the Company 
adopted an updated Code of 
Conduct2. All company employees 
are required to comply with ethical 
standards of conduct and corporate 
standards, including:
 ‒ to not give or extort bribes
 ‒ maintain a positive reputation of 

the Company

 ‒ avoid conflicts of interest.

The Company has created a safe 
environment that allows internal 
and external parties to report any 
corruption or ethical violations, 
as well as to propose measures to 
improve control mechanisms. The 
Company has a hotline on ethics 
and anti-corruption. Information on 
utilising this hotline is located in the 
section Ethics and Anti-Corruption on 
the Company's website4.

The Company monitors compliance 
with anti-corruption procedures. All 
violations of employees are analysed, 
and result in disciplinary measures up 
to and including dismissal.

In 2019, the list of corporate anti-
corruption measures was expanded:
 ‒ The executives of the Company 

were obliged to declare a conflict 
of interest when applying for a job, 
when transferring to higher posts 
and annually

 ‒ New distance learning courses 

on anti-corruption and business 
ethics were developed; 
familiarisation with these materials 
is monitored

 ‒ For executives, face-to-face 

events were conducted to explain 
the provisions of the Code of 
Business Ethics and the Anti-
Corruption Policy

 ‒ The topic of inadmissibility of 

violations in the field of combating 
corruption was covered and 
actively promoted in internal 
communications.

The high level of transparency of 
PJSC Magnit is recognised by external 
experts. Accordingly to the latest 
available research by Transparency 
International3, the Company achieved 
the first place in transparency ranking 
of the largest Russian companies by 
revenue.

The Company guarantees that 
persons who provide information 
via the indicated communication 
channels shall be provided anonymity 
and protection against any form 
of pressure (including dismissal, 
prosecution or other types of 
discrimination).

In 2019, 1,384 appeals were received 
through this communication channel, 
of which 10% are targeted. Of these, 
2.1% contained information about 
significant violations. Each case 
is checked by the Department of 
Economic Security. Based on the 
audit results, management decisions 
are made while reporting on the 
results of inspections is provided to 
the management of the Company.

The work of the ethics and anti-
corruption hotline is regularly 
reviewed by the Audit Committee and 
the Board of Directors.

Confidential Hotline for Employees, 
Buyers, Contractors and Partners:
 ‒ telephone number  
8 (800) 600-04-77
 ‒ email: ethics@magnit.ru
 ‒ the form for submitting appeals 
via the corporate website:  
magnit.com/en/anti-corruption/.

(1) 

Approved by the Board of Directors 25.02.2014 (minutes of 25.02.2014),  
magnit.com/en/disclosure/internal-regulations/.

(2)  Approved by the Board of Directors 21.03.2019 (minutes of 24.03.2019),  

magnit.com/en/disclosure/internal-regulations/.

(3) 

transparency.org.ru/special/trac2018russia/docs/report-en.pdf.

(4)  magnit.com/en/anti-corruption/.

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Remuneration Report

PJSC Magnit believes that 
information transparency is 
the basis for interaction with 
stakeholders.

The Company has adopted 
an Information Policy. The main 
principles of disclosure are 
regularity, efficiency, reliability 
and balance.

The Company’s information policy is 
implemented by executive bodies. 
The Capital Market Committee 
of the Board of Directors gives 
recommendations on improving 
disclosure. In 2019, the Committee 
revised the scope and quality of 
the disclosed data. As a result, the 
Company updated its information 
materials, revised the format of press 
releases, and began to develop a new 
corporate website.

The following documents are 
published on the official website of 
the Company:
 ‒ Articles of Association and 

internal documents

 ‒ information on the structure of 

equity

 ‒ information on governing bodies;
 ‒ information about the auditor and 

registrar

 ‒ other required information.

The Company maintains an IR website 
with a regularly updated investor 
calendar, dividend history for the 
past five years, key performance 
indicators, contact details, and other 
relevant information.

In addition, the Company discloses 
information via the Interfax disclosure 
server e-disclosure.ru/portal/
company.aspx?id=7671.

PJSC Magnit regularly holds 
presentations and meetings between 
members of the executive bodies and 
other key managers of the Company 
and investors and analysts.  
The Company also offers visits  
to its stores, production facilities  
and agricultural complexes.

Representatives of the Company 
participate in investor conferences, 
both in Russia and abroad. For any 
current issues, investors can contact 
internal IR specialists.

Another important disclosure channel 
is the annual report. In 2019 the 
Company significantly increased 
the level of disclosure in the Annual 
Report and in 2020 the Company 
will release its first GRI Sustainability 
Report. 

 Types of messages disclosed in 2019

Type of disclosure

On bond issues

On agendas and resolutions by the issuer’s governance bodies

On reporting disclosures of various types (quarterly reports, lists of affiliated persons, annual reports, 
consolidated financial statements, annual accounting statements)

Acquisition of the issuer's own shares by its subordinate organisation

On the change in the share of members of management bodies in the issuer's authorised capital

On yields accrued and paid on issue-grade securities

Performance

Other

TOTAL

Quantity

46

47

16

73

16

12

6

13

229

Director’s Remuneration

In 2019, the directors’ 
remuneration policy was regulated 
by the Regulations on the Board of 
Directors of PJSC Magnit1.

According to these Regulations, 
Directors are entitled to the 
following types of remuneration 
for the membership in the Board 
of Directors within the reported 
period:
 ‒ base remuneration
 ‒ additional remuneration.

Remuneration paid to members 
of the Board of Directors in 2019: 
RUB 129,976,767.702.

 The structure of the annual remuneration of members  
of the Board of Directors

Position 

Basic

Additional

Compensation of expenses related to:

Chairman of 
the Board of 
Directors

Chairman 
of the Audit 
Committee

Chairman of 
the Strategy 
Committee

Chairman of 
the Capital 
Markets 
Committee

Chairman of 
the HR and 
Remuneration 
Committee

150,000 
Euro

200,000 
Euro

150,000 
Euro

100,000 
Euro

150,000 
Euro

100,000 
Euro

150,000 
Euro

100,000 
Euro

150,000 
Euro

75,000  
Euro

 ‒ travel to and from the venue 

of the meeting of the Board of 
Directors, as well as being at the 
venue of the meeting

 ‒ participation in the meeting 
of the Board of Directors 
by telephone, use of a 
teleconference system, sending 
a written opinion, absentee 
voting

 ‒ execution of the functions  
of a member of the Board  
of Directors

 ‒ recruitment of consultants and 
experts and obtaining opinions 
on the activities of the Board of 
Directors.

Up to EUR 50,000* per year

* 

the issue of compensation for expenses exceeding EUR 50,000 is considered at 
the General Meeting of Shareholders.

(1) 

Regulations were approved at 
the EGM on 5 December 2018 
(minutes of 6 December 2018), 
with amendments approved at the 
AGM on 30 May 2019 (minutes of 
31 May 2019).

(2)  Does not include remuneration for 
the performance of the functions 
of the sole executive body paid to a 
person that performed the function 
of the sole executive body in the 
specified period and at the same 
time was a member of the Board of 
Directors.

 Remuneration paid for the reporting year, RUB

2%

31%

RUB 129,976,767.70
Total

86,911,030.35

Basic remuneration

40,853,405.63

Additional remuneration

2,212,331.72

Compensation of expenses

67%

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The structure of the annual remuneration of the CEO and the President 
(continued)

Remuneration of the sole 
executive bodies (CEO 
and President)

In 2019, the policy of remuneration 
and compensation of expenses 
of the CEO and the President was 
regulated by two documents:
 ‒ the Regulations on the Chief 
Executive Officer (general 
director)1

 ‒ the Regulations on Sole Executive 

Bodies (the President and 
the Chief Executive Officer)2.

In accordance with these Regulations, 
the amount of remuneration of 
the CEO and the President is set in 
their employment contracts.

Remuneration of members 
of the Management Board

In 2019, the policy of remuneration 
and compensation of expenses to 
members of the Management Board 
was regulated by two versions of 
the Regulations on the collective 
executive body (Management Board):
 ‒ edition approved by the AGM  
on 21 June 2018 (minutes of  
21 June 2018)

 ‒ edition approved by the AGM  
on 30 May 2019 (minutes of  
31 May 2019).

The article relating to remuneration 
did not change in these editions.

Remuneration paid to members of 
the collective executive body in 2019: 
RUB 1,518,529,230.50.

(1) 

Regulations were approved at the AGM 
on 24.06.2010 (minutes of 28.06.2010).

(2)  Regulations were approved at the AGM 
on 30.05.2019 (minutes of 31.05.2019).

(3) 

Includes remuneration of the President 
of PJSC Magnit Jan Dunning for the 
period during which the President did 
not have the status of the sole executive 
body.

 The structure of the annual remuneration of the CEO and the President

Base salary

Bonus

LTI

Compensation  
of expenses

According to 
the terms of the 
employment 
contract

The motivation 
programme sets the 
maximum value  
of the bonus equal to 
the annual salary.  
The constituent parts 
are paid depending 
on the fulfilment  
of the Company’s  
and personal KPIs

The remuneration 
amount depends 
on the Group’s 
financial results, time 
worked during the 
programme, as well 
as the responsibility 
of the employee for 
achieving the result.

 ‒ VHI policy for  

an employee and 
family members 
(partner and 
children)

 ‒ accident insurance
 ‒ business trips
 ‒ communication
 ‒ transport
 ‒ rental housing.

 The structure of the annual remuneration of members of the Management Board

PJSC Magnit

JSC Tander

Base salary

Bonus

LTI

According 
to the terms 
of the 
employment 
contract

Remuneration  
for the  
employment  
at PJSC Magnit

The motivation 
programme sets 
the maximum value 
of the bonus equal 
to the annual salary. 
The constituent 
parts are paid 
depending on the 
fulfilment of the 
Company’s and 
personal KPIs

The 
remuneration 
amount 
depends on 
the Group’s 
financial 
results, time 
worked during 
the programme, 
as well as the 
responsibility  
of the employee 
for achieving 
the result. 

Compensation  
of expenses

 ‒ VHI policy for  
an employee 
and family 
members 
(partner and 
children)
 ‒ accident 
insurance
 ‒ business trips
 ‒ communication
 ‒ transport
 ‒ rental housing.

In accordance with his employment  contract, Jan Dunning received a signing bonus 
and the fixed rights for 164,710 of ordinary shares to be transferred to him within 
the period of three years, subject to continued work in the Company. Share-based 
payment is deferred, and involves 82,355 of shares transferred on 21 May 2019.

 Remuneration of members of the Management Board, total, RUB

Base salary

Bonus3

All companies  
of the Group

PJSC Magnit

344,216,534.78

62,568,031.27

1,160,270,130.50

1,180,579,891.13

Compensation of expenses

14,042,565.22

–

TOTAL

1,518,529,230.50

1,243,147,922.40

KPI

LTI

In 2019, the following corporate 
indicators were set:
 ‒ Revenue
 ‒ LFL sales growth
 ‒ EBITDA
 ‒ NPS
 ‒ Net Income1.

The Board of Directors establishes 
and approves the list and weight  
of corporate KPIs at the beginning  
of the year.

The weight ratio between corporate 
and individual KPIs for CEО-1 level  
is approved by the Board of Directors.

In addition to the short-term incentive 
scheme, the Group has a long-term 
incentive programme. The programme 
objectives are:
 ‒ motivation of participants  

to increase the share price  
of the Company

 ‒ motivation of participants for 
the cumulative growth of the 
consolidated EBITDA of the Group 
in the amount of at least 10% 
CAGR relative to 2018
 ‒ retention of highly skilled 

employees

 ‒ increasing the attractiveness of 

the Company for new employees.

The programme started in 2018 and 
will last 7 years. The first allocation of 
shares occurred in 2019 according to 
the results of 2018, the last allocation 
will occur in 2025 according to the 
results of 2022. 

In total, the programme will use no 
more than 3,510,638 shares of the 
Company.

An agreement is concluded with each 
programme participant, under the 
conditions of which the maximum 
number of shares that a participant can 
receive is indicated. The right to receive 
shares of the option-based part arises 
if the market share price is more than 
RUB 4,700 per share. Payments are 
made if the target EBITDA is reached 
and the terms of the contract are met.

 Programme structure

Order

Conditions

Share-based part  
participants receive part of the shares.

Option-based part  
participants receive the right to redeem part of the shares.

Shares are provided in annual tranches based  
on the results of the year, each representing 20% 
of the total shareholder part. Shares are delivered 
in three stages within the period of 7 years: 1/3  
at the end of the first year + 1/3 in the following 
year + 1/3 in two years.

The repurchase of shares is based on the results 
of each year and takes place in three stages within 
the period of 7 years: 1/3 based on the results  
of the first year + 1/3 the following year + 1/3 in two 
years.

Growth of the share price of the Company on the 
option price exercise date.

The Group’s consolidated EBITDA growth of 10% CAGR compared with the EBITDA for the year ended 
31.12.2018. The programme participant continues to work in the Group on the exercise date of the option.

 LTI remuneration 

Name

Jan Dunning

Vladimir Sorokin

Maria Dei

Elena Zhavoronkova

Evgeny Melnikov

Elena Milinova

Jyrki Talvitie

Position

Chairman of the Management Board
President
CEO

Deputy Chief Executive Officer
Commercial Director

Supply Chain Director

Chief Legal Officer

IT Director

Chief Financial Officer

Director for Strategic Communications

Other employees of the Company

Employees who left the Company in 2019

Based on the results of 2018, 31 employees received 76,306 shares  
in total. In addition, 28,952 shares were transferred to employees  
who left the Company in 2019.

(1)  Only for CEO and CFO.

Shares

23,404

16,482

1,648

1,648

1,648

6,593

478

24,405

28,952

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All companies  

of the Group

PJSC Magnit

Total payments to the 

Total payments to the 

members of the collective 

members of the collective 

executive body, RUB

executive body, RUB

Base salary

Bonus3

TOTAL

Compensation of expenses

205,338,880.56

1,158,414,224.04

6,066,498.56

1,369,819,603.16

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Investor Engagement

Authorised and issued 
share capital

As of 31 December 2019, the 
authorised capital of  
Public Joint-Stock Company Magnit 
amounted to RUB 1,019,113.55 and 
consisted of 101,911,355 ordinary 
registered uncertified shares1 with a 
par value of RUB 0.01 each. 

In addition to its outstanding shares, 
the Company had the right to place 
98,938,645 ordinary registered 
shares with a par value of RUB 0.01 
each (declared shares).

As of 31 December 2019, 28 entities 
were registered in the share register, 
including 25 individuals, one 
nominal holder (National Settlement 
Depositary) and two other legal 
entities.

As of 31 December 2019, PJSC Magnit 
does not hold any treasury shares. 
As of 31 December 2019, JSC 
Tander, owned by the Company 
owned 4,361,272 voting shares in 

 Structure of share capital as at the end of 20192

3

25

Legal entities 

Individuals

2.95%

Total number
of registered
entities: 28

97.05%

PJSC Magnit, which amounts to 
4.28% of the total number of ordinary 
registered shares, which were 
acquired in 2018-2019 in order to 
implement its LTI programme. 

As at the 31 December 2019, no 
other organisations controlled by the 
Company owned voting shares in 
PJSC Magnit. 

The Company has both an ordinary 
share listing on the Moscow Exchange 
(MOEX) and a GDR listing on the 
London Stock Exchange (LSE). 

In accordance with the listing rules 
of PJSC Moscow Exchange as of 
31 December 2019, the share of the 
free-float in the Company’s shares 
was 71,00%3. As at the end of 2019, 
Magnit’s market capitalisation was 
RUB 365.6 bln4 on MOEX and  
USD 6,142.71 mln5 on the LSE. 

 Significant changes in the share capital structure in 20196

Prior to date of change 

After date of change

Date of 
change

Title

Ownership 
type

Number of 
shares

Share of 
authorised 
capital, %

Number of 
shares

Share of 
authorised 
capital, %

05.02.2019 VTB Capital plc.

Direct

1,379

0.00135

7,800,000

7.65371

05.02.2019 VTB Infrastructure Investments LLC

Direct

7,868,427

7.72085

68,427

0.06714

(1) 

State registration number: 1-01-60525-P of 4.03.2004.

(2)  Shareholding structure is provided in accordance with the list of shareholders registered in the register of PJSC Magnit shareholders  

as of 31.12.2019.

(3)  The share of the free-float is determined based on an analysis of the share capital ownership structure, and by deducting the number  

of shares which are not in the free-float from the total number of the Issuer’s shares.

(4)  Capitalisation in RUB is calculated using the following formula: number of shares outstanding x share price as at the end of 2019. 

(5)  Capitalisation in USD is calculated using the following formula: 5 x number of shares outstanding x GDR price as at the end of 2019.

(6) 

Information is provided based on notifications received by PJSC Magnit from the indicated entities in accordance with the article 30 of the Federal 
Law No. 39-FZ “On the securities market” as of 22.04.1996.

 Breakdown of free-float* 
by geography

13.8%

19.2%

10.3%

As at the end
of 2018

22.6%

34.1%

 Authorised and issued share capital history

24 April  
2006

The Company completed the process of an initial public offering 
in the Russian Trading System (RTS) and on the Moscow Interbank 
Currency Exchange (MICEX).

13 February 
2008 

PJSC Magnit announced a secondary share placement. 
11,300,000 shares were offered for additional issuance, including 
shares placed with pre-emptive rights for existing shareholders as 
well as previously placed shares owned by the selling shareholder. 

22 April  
2008 

Global Depositary Receipts (GDR) commenced conditional trading 
on the London Stock Exchange (LSE). Later in April Magnit’s GDRs 
were included in the official list of the UK Listing Authority. 

17.8%

21.8%

2 September 
2009

PJSC Magnit announced another public offering of 11,154,918 
ordinary shares. The offering price was USD 65 per ordinary share 
and USD 13 per GDR.

9.4%

As at the end
of 2019

19.3%

31.8%

6 October 
2011

The Board of Directors of PJSC Magnit decided to increase  
the authorised capital by issuing 10,813,516 additional shares.  
The public placement was completed on 15 December 2011.

15 November  
2017

The Board of Directors of PJSC Magnit decided to increase  
the authorised capital by issuing 7,350,000 additional shares.  
The public placement was completed on 15 January 2018.

Russian Federation

USA and Canada

United Kingdom

European Union

Rest of the World

* 

Institutional investors

Source:  Shareholder 

Identification report

21 August 
2018 

The Board of Directors of PJSC Magnit approved the total amount 
of funds allocated for share buybacks as follows (taking into 
account the changes approved by the Board on the  
4th of October, 2018):
 ‒ up to RUB 16,500,000,000 – for LTI programme
 ‒ up to RUB 5,700,000,000 – as payment for transactions 

related to acquisition of SIA Group.

The programme was launched on 5 September 2018 and 
completed on 1 March 2019.

28 November 
2018

JSC Tander concluded an agreement with Serengate Advisors 
Limited under which the latter received 1,513,601 shares,  
which amounted to 1.485213% of the total number of shares  
of PJSC Magnit, as payment for the transaction related  
to the acquisition of SIA Group.

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(continued)

Listing of shares on 
the Moscow Exchange

The Company’s shares 
have been trading on the 
Moscow Exchange (MGNT) 
since 24 April 2006 (ticker 
MGNT) and are included in 
the first quotation list. 

Magnit shares are included 
in the following indices on 
Moscow Exchange: Stock 
Subindex, MOEX Index, 
MOEX Index 10, Blue Chip 
Index, Broad Market Index, 
Consumer Sector Index / 
Consumer Sector Index, 
RTS Consumer Sector 
Index, RTS Index, and 
Broad Market RTS Index.

 Share trading on the Moscow Exchange in 2019

4,400

4,200

4,000

3,800

3,600

3,400

3,200

3,000

Trading volume, RUB bln

Ordinary share price, RUB

4.0

3.5

3.0

2.5

2.0

1.5

1.0

0.5

0.0

Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19

Source:  Moscow Exchange

GDR listing

 Share price and trading volume on the Moscow Exchange in Q1-Q4 2019

The Company’s global 
depositary receipts (GDR) 
have traded on the main 
market of the London 
Stock Exchange (MGNT) 
since 22 April 2008. One 
share represents five 
depositary receipts. As of 
31 December 2019, 27.78% 
of the Company’s total 
shares were listed on the 
London Stock Exchange in 
the form of GDRs.

Share price, RUB 

Volume1, RUB mln

Period

Min

Max

As at end 
of period

Period 
total

Daily 
average

Daily 
median

Market capitalisation at 
end of period, RUB bln

Q1

Q2

Q3

Q4

3,576.0 4,300.0 3,640.0 75,878.2 1,264.6 952.6

3,496.0 3,865.0 3,735.0

59,177.9

954.5 886.6

3,520.5 3,935.0 3,587.0 55,561.3

854.8

747.4

3,136.5 3,559.5 3,449.0 60,489.4

945.1

832.1

Source:  Thomson Reuters

 GDR quotes on London Stock Exchange in 2019

Trading volume, USD mln 

GDR price, USD

17.0

16.0

15.0

14.0

13.0

12.0

11.0

10.0

Jan-19

Feb-19 Mar-19

Apr-19 May-19

Jun-19

Jul-19

Aug-19 Sep-19 Oct-19 Nov-19 Dec-19

Source:  London Stock Exchange

371.0

380.6

365.6 

351.5 

20.0

18.0

16.0

14.0

12.0

10.0

8.0

6.0

4.0

2.0

0.0

Indices 

Magnit is included in a broad number 
of different indices. More information 
is provided by the following key ETF 
groups:

VanEck   
vaneck.com

SPDR 
ssgafunds.com

Vanguard 
investor.vanguard.com

MSCI 
msci.com

iShares   
ishares.com

Columbia Threadneedle Investments 
columbiathreadneedleus.com

MOEX and RTS 
moex.com/ru/index/IMOEX

Analyst coverage 
and consensus forecasts

As of the 31 December 2019, 
15 investment banks produced equity 
research on Magnit compared to 
13 in 2018. Two new banks initiated 
coverage, namely HSBC and 
Raiffeisenbank.

(1)  Сalculations are based on daily 

trading volumes in currency, which are 
calculated as the daily trading volume 
in securities multiplied  
by the closing price.

 GDR price and trading volume on LSE in Q1-Q4 2019

GDR price1, USD 

Volume2, USD mln

Period

Min

Max

As at end 
of period

Period 
total

Daily 
average

Daily 
median

Market 
capitalisation 
at end of 
period, 
USD mln

Q1

Q2

Q3

Q4

12.94

15.95

14.10

536.8

13.35

15.20

14.58

401.6

12.57

15.32

13.07

296.3

10.90

12.93

12.06

245.9

8.52

6.58

4.6

3.8

7.6

6.0

4.1

3.5

 7,184.8 

 7,426.8 

6,657.4

6,142.7

Source:  Thomson Reuters

Bank

Analyst

Phone

E-mail

Alfa Bank

Evgeniy Kipnis

+7 495 795 37 13

ekipnis@alfabank.ru

Aton

Victor Dima

+7 495 213 03 44

victor.dima@aton.ru

Bank of America 
Merrill Lynch

BCS

Citi

Ilya Ogorodnikov

+7 495 662 60 73

ilya.ogorodnikov@baml.com

Dmitry Skryabin

+7 495 213 15 09

dskryabin@bcsgm.com 

Alastair Birkby

+44 20 7986 51 80

alastair.birkby@citi.com

Gazprombank

Marat Ibragimov

+7 495 980 41 87 marat.ibragimov@gazprombank.ru 

Goldman Sachs Maxim Nekrasov

+7 495 645 40 13 

maxim.nekrasov@gs.com

HSBC

Bulent Yurdagul

+90 212 376 46 12

bulentyurdagul@hsbc.com.tr

JP Morgan

Elena Jouronova

+7 495 967 38 88

elena.jouronova@jpmorgan.com

Raiffeisen

Egor Makeev

+7 495 221 98 51

egor.makeev@raiffeisen.ru

Renaissance 
Capital

Sberbank CIB

Kirill Panarin

+7 499 956 42 16

kpanarin@rencap.com

Mikhail 
Krasnoperov

+7 495 933 98 38

mikhail_krasnoperov@
sberbank-cib.ru

SOVA Capital

Artur Galimov

+7 495 223 23 23

artur.galimov@sovacapital.com

UBS

Ulyana 
Lenvalskaya

+7 495 648 20 93

ulyana.lenvalskaya@ubs.com

Wood & 
Company

Lukasz Wachelko

+48 22 222 15 60

lukasz.wachelko@wood.com

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Year’s Highlights

16.01.2019

Jan Dunning Appointment  
as Member of the  
Management Board

15.03.2019

FY 2018 Audited Financial Results 

26.06.2019

Jan Dunning Appointment 
as CEO

07.02.2019

4Q/12M 2018 Trading Update 
and Financial Highlights

30.04.2019

1Q 2019 Trading Update  
and Financial Highlights

20.08.2019

1H 2019 Reviewed Financial Results

29.10.2019

3Q/9M 2019 Trading Update  
and Financial Highlights

25.07.2019

2Q/6M 2019 Trading Update  
and Financial Highlights

14.06.2019

2018 Dividend Record Date 
(the closure of register)

4,600

4,400

4,200

4,000

3,800

3,600

3,200

Corporate news

Audited/Reviewed Financial Results

Trading update and Financail Highlights

Dividend Record Date

3,000

Trading volume, RUB bln

Ordinary share price, RUB

January’19

February’19

March’19

April’19

May’19

June’19

July’19

August’19

September’19

October’19

November’19

December’19

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 Analyst recommendations and average target price of local shares

80%

60%

40%

20%

0

5,000

4,000

3,000

2,000

1,000

0

jan-19 mar-19 jun-19 sep-19 dec-19 mar-19 jun-19 sep-19 mar-19 jun-19 sep-19 dec-19

Source:  Thomson Reuters

Average Target Price, RUB

 Company collected 
recommendations and consensus 
on ordinary shares for 2019

8%

34%

Average share 
target price: 
RUB 4,064.3 

58%

Buy

Hold

Sell

 Analyst recommendations and average target price of GDRs

 Company collected 
recommendations and consensus 
on GDRs for 2019

80%

60%

40%

20%

0

16.5

15.5

14.5

13.5

12.5

jan-19 mar-19 jun-19 sep-19 dec-19 mar-19 jun-19 sep-19 mar-19 jun-19 sep-19 dec-19

Source:  Thomson Reuters

Average Target Price, USD

7%

29%

Average GDR 
target price: 
USD 14.9 

64%

Buy

Hold

Sell

 Consensus for key financial indicators for 2019, RUB bln

Consensus average

Reported

Sales and growth Gross profit and margin EBITDA and margin

Net Income and margin

 1,368.1 

10.6%

 1,368.7 

10.6%

 317.8 

23.2%

 312.0 

22.8%

87.4 

6.4%

 83.1 

6.1%

 21.0 

1.5%

 17.1 

1.3%

Source:  Company collected recommendations and consensus for 2019 based on open sources

Bonds
The Company uses bonded loans 
as a form of debt financing for its 
business, which are primarily raised 
by issuing exchange bonds.

In 2019, PJSC Magnit had five 
outstanding issues of bonds 
(BO-003R-01, BO-003R-02, 
BO-003R-03, BO-003R-04, 
BO-003R-05) with a total nominal 
volume of RUB 50 bln (the volume in 
circulation at the end of the reporting 
year was RUB 50 bln).

 Parameters of the BO-003R-01, BO-003R-02, BO-003R-03, BO-003R-04, BO-003R-05 series bonded loans  
of PJSC Magnit

Issue identification 
number and 
assignment date

Volume of issue, 
RUB

4B02-01-60525-P-
003P, 1.02.2019

4B02-02-60525-P-
003P, 21.02.2019

4B02-02-60525-P-
003P, 25.06.2019

4B02-04-60525-P-
003P, 29.10.2019

4B02-05-60525-P-
003P, 23.12.2019

10,000,000,000 (ten bln)  10,000,000,000 (ten bln)  10,000,000,000 (ten bln)  10,000,000,000 (ten bln) 10,000,000,000 (ten bln)

Number of securities

10,000,000 (ten mln) 

10,000,000 (ten mln) 

10,000,000 (ten mln)

10,000,000 (ten mln)

10,000,000 (ten mln)

Nominal value of 
each security, RUB

1,000 (one thousand)

1,000 (one thousand)

1,000 (one thousand)

1,000 (one thousand)

1,000 (one thousand)

Placement price

100% of nominal value

100% of nominal value

100% of nominal value

100% of nominal value

100% of nominal value

Placement date

05.02.2019

26.02.2019

27.06.2019

05.11.2019

26.12.2019

Placement method

public placement

public placement

public placement

public placement

public placement

Maturity date

1092nd day from the 
placement date 

728th day from the 
placement date

546th day from the 
placement date 

910th day from the 
placement date

1092th day from the 
placement date

Number of coupons

6

4

3

5

6

ISIN code

RU000A1002U4

RU000A1004G9

RU000A100H02

RU000A100ZS3

RU000A1018X4

Coupon rate

8.70%

8.50 %

7.85%

6.90%

6.60%

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(continued)

Credit ratings

Rating agency

Rating recipient

Rating

Forecast

Date of rating (issued 
/ reaffirmed)

Shareholders and investor engagement

In 2019, leading rating agencies 
assigned credit ratings to the 
Company. S&P affirmed its rating 
of the Company and ACRA assigned 
a new rating.

Standard& 
Poors

ACRA

BB

Stable

23.12.2019

AA (RU)

Stable

23.09.2019

Issuer at 
international 
scale

Issuer at 
national scale

Bonds 
BО-003R-01, 
BО-003R-02, 
BО-003R-03 

BO-003R-04 

AA (RU)

BO-003R-05

AA (RU)

 Dividends paid in 2008-2019

Total divivends paid, RUB bln 

Dividend yield, % at the end of period 

-

-

-

05.11.2019

25.12.2019

8.6%

Dividends

The key objective of the Company’s 
dividend policy is to provide increasing 
shareholder returns and ensure 
further growth of the Company’s 
capitalisation. The dividend policy 
is also focused on optimising the 
balance between retained profit and 
shareholder returns. 

Regulations on the dividend policy of 
PJSC Magnit (new edition) of 27 May 
2016 (minutes of 30.05.2016) (magnit.
com/en/shareholders-and-investors/
dividends/)

The core principles underpinning 
Magnit’s dividend policy are as 
follows:
 ‒ Transparency: identifying and 

disclosing information about the 
duties and responsibilities of the 
parties involved in carrying out 
the dividend policy, including 
the procedure and conditions 
for deciding on the payment and 
amount of dividends

 ‒ Timeliness: establishing time 
limits for dividend payments
 ‒ Justifiability: the decision on 

the payment and the amount of 
dividends may only be made if 
the Company achieves a positive 
financial result taking into 
account development plans and 
investment programmes
 ‒ Fairness: equal rights for 
shareholders in acquiring 
information about the decisions 
on payment, size and procedures 
for payment of dividends

 ‒ Consistency: strict implementation 
of the procedures and principles  
of the dividend policy
 ‒ Progression: continuous 

improvement of the dividend 
policy in line with the evolution  
of the Company’s strategic goals

 ‒ Sustainability: commitment to 

ensuring a stable level of dividend 
payments.

0.3%

0.7%

0.8%

0.2%

3.7%

34.3

2.8%

29.4

2.5%

4.0%

4.3%

31.0

26.3

24.7

15.0

1.7%

7.7

1.5%

12.8

1.3

0.1

0.0

0.0

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018 9M 2019

 Dividend per share, RUB

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018 9M 2019

1.46

14.82

6.57

22.93

81.35

135.21 362.94 310.47

278.13

251.01 304.16

147.19

A dividend payment in the amount 
of RUB 166.78 on the ordinary 
registered shares of PJSC Magnit in 
relation to the 2018 financial results 
was approved by the Annual General 
Meeting of Shareholders on 30 May 
2019 (minutes dated 31 May, 2019). 

The Extraordinary General Meeting 
of Shareholders on 24 December 
2019 (minutes dated 25 December 
2019) approved the payment of  
an interim dividend on the ordinary 
registered shares of PJSC Magnit, 
based on the results of the first nine 
months of 2019 in the amount  
of RUB 147.19.

The list of the most frequently asked 
questions by investors and analysts is 
presented below:
 ‒ LFL indicators and their dynamics
 ‒ Sales density indicators
 ‒ CVP implementation including 

assortment, redesign programme, 
loyalty programme, organisational 
model, etc.

 ‒ Changes in strategy
 ‒ Innovations and improvements 

within the Company

 ‒ Expansion plans and M&A 

opportunities

 ‒ Sustainability of margins
 ‒ Working capital improvement
 ‒ LTI programme 
 ‒ Management KPIs
 ‒ Management Board changes.

During the reporting year, the 
Company continued to improve its 
investor relations approach:
 ‒ The Company significantly 

enhanced the Annual Report and 
made progress towards issuing a 
separate Sustainability Report

 ‒ Conference calls are now held  

solely in English

 ‒ Transcripts of the calls are 
regularly published on the 
Company’s website

 ‒ The composition and structure of 
press releases, presentations and 
databook has been enhanced 
 ‒ Official documents, policies and 
regulations have been translated 
into English and published on the 
website

 ‒ The Company has started to 

compile its’ consensus of analyst 
forecasts and recommendations 
based on public reports.

Magnit pays due attention to the 
attractiveness of its investment 
proposition and constantly seeks to 
increase the level of openness and 
transparency of its activities. The 
Company is interested in attracting 
new and retaining existing investors 
and maintains a constant dialogue 
with the investment community. 

The Company uses various formats 
of interaction, including distributing 
press releases announcing 
operational and financial results; 
organising conference calls, face-
to-face meetings; conducting 
road shows and site visits; and 
participating in investment 
conferences and other events.

In the first quarter of 2019, the Board 
of Directors approved a new Investor 
Relations strategy as part of the 
Group’s Communication strategy. 

4 conference calls and 6 publications 
regarding the financial and operating 
results were conducted by senior 
management in 2019. 

The Company’s management held 
two roadshows and together with the 
IR team participated in 30 different 
investors’ events covering 243 
institutional investors in 2019. 

 IR department activity, 2019

6

Financial 
and operational 
results releases

4

Conference  
calls

2

Roadshows

30

Number of investor events  
(e.g. conferences, consumer days, 
tours, forums, etc), where Magnit 
participated

243

Number  
of institutional 
investors 
covered 

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Shareholder and Investor Engagement 
(continued)

 Investor calendar 2019-2020

FY 2018 
Unaudited Results 
and Conference Call

Krasnodar

NDR Roadshow

NDR Roadshow

London

San-Francisco, New York, 
Boston

FY 2018 Audited 
Financial Results

Krasnodar

1H 2019 Reviewed 
Financial Results

UBS Russia Investor 
Days

HSBC GEMs 
Investor Forum

UBS Russia Investor 
Days

Krasnodar

Stockholm

London

Frankfurt

FEBRUARY 07, 2019

FEBRUARY 19 – 
FEBRUARY 22, 2019

MARCH 5 –  
MARCH 7, 2019

MARCH 15, 2019

AUGUST 20, 2019

AUGUST 30, 2019

SEPTEMBER 3, 2019

SEPTEMBER 2, 2019

Goldman Sachs 2nd 
CEEMEA Consumer 
and Retail Day

London

APRIL 4, 2019

Goldman Sachs 
CEEMEA Corporate 
Days

UBS EMEA Investor 
Day in Singapore

Singapore

Frankfurt

APRIL 8 – 
APRIL 9, 2019

APRIL 10 – 
APRIL 11, 2019

Morgan Stanley 
EEMEA Conference

London

JP Morgan Global 
Consumer and Retail 
Conference

BAML Russia 
Consumer Trip

Moscow

MAY 14, 2019

London

MAY 15 – 
MAY 16, 2019

1Q 2019 Trading 
Update and Financial 
Highlights and 
Conference Call

Krasnodar

APRIL 30, 2019

J.P. Morgan Russian 
Internet and Consumer 
Investor Tour

Moscow

Goldman Sachs 
Global Retailing 
Conference

New York

Citi`s GEM 
Conference

New York

Moscow Exchange 
Forum 2019

New York

J.P. Morgan`s 
CEEMEA Consumer 
Tour in Russia

Moscow

SEPTEMBER 4, 2019

SEPTEMBER 5, 2019

OCTOBER 3 – 
OCTOBER 4, 2019

OCTOBER 4, 2019

Moscow Exchange 
Forum 2019

London

Goldman Sachs 
CEEMEA Corporate 
Days

Singapore

3Q/9M 2019 Trading 
Update and Financial 
Highlights and 
Conference Call

Krasnodar

HSBC Global 
Investment Forum

New York

NOVEMBER 5 – 
NOVEMBER 6, 2019

MAY 16, 2019

MAY 22, 2019

OCTOBER 16, 2019

OCTOBER 23, 2019

OCTOBER 29, 2019

Aton Consumer Day

Alfa Consumer Trip

BAML Miami GEM

Moscow

Moscow

Miami

Sberbank CIB 
“The Inside Track”

Moscow

MAY 24, 2019

MAY 27 – 
MAY 29, 2019

MAY 28 – 
MAY 31, 2019

JUNE 4 – 
JUNE 5, 2019

Goldman Sachs 
CEEMEA 1x1 
Conference

London

NOVEMBER 11 – 
NOVEMBER 12, 2019

Jefferies West 
Coast Consumer 
Conference

San Francisco

NOVEMBER 13, 2019

VTB Capital 
“Russia Calling”

Moscow

UBS Global Emerging 
Markets One-on-One 
Conference

New York

NOVEMBER 20 – 
NOVEMBER 22, 2019

DECEMBER 3 – 
DECEMBER 4, 2019

HSBC GEMs 
Conference

New York

JUNE 10 – 
JUNE 12, 2019

UBS LATEMEA One 
on One Conference 
2019

RenCap Russia&CIS 
Investor Conference

Moscow

London

JUNE 18 – 
JUNE 19, 2019

JUNE 24 – 
JUNE 26, 2019

2Q/1H 2019 Trading 
Update and Financial 
Highlights and 
Conference Call

Krasnodar

JULY 25, 2019

Wood`s Winter 
Wonderland – EME 
Conference

Prague

4Q/12M 2019 Trading 
Update and Financial 
Highlights and 
Conference Call

London

FY 2019 Audited 
Financial Results 

Krasnodar

1Q 2020 Trading 
Update and Financial 
Highlights and 
Conference Call

Krasnodar

DECEMBER 4, 2019

FEBRUARY 06, 2020

MARCH 16, 2020

APRIL 29, 2020

Magnit Corporate Events

Events 2019

Events 2020

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2Q/6M 2020 Trading 
Update and Financial 
Highlights and 
Conference Call

Krasnodar

JULY 30, 2020

1H 2020 Reviewed 
Financial Results

Krasnodar

3Q/9M 2020 Trading 
Update and Financial 
Highlights and 
Conference Call

Krasnodar

AUGUST 20, 2020

OCTOBER 29, 2020

MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesCorporate Governance Report Appendices  
to the Annual Report

Appendix 1
Report on Complying with the Principles and 
Recommendations of the Corporate Governance Code 

Appendix 2
Major Transactions 

Appendix 3
Related Party Transactions 

Appendix 4
Financial Statements 

Appendix 5 
Management Statement of Responsibility 

135

156

157

158

244

Report on Complying 
with the Principles and 
Recommendations of the 
Corporate Governance Code

The Board of Directors confirms that the data provided in this report contains complete and reliable information on 
the Company's compliance with the principles and recommendations of the Corporate Governance Code (hereinafter 
referred to as the "Code") for 2019. 

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The company shall ensure fair and equitable treatment of all shareholders in exercising their corporate 
governance rights.

No

1.1 

1.1.1

The company ensures the most 
favourable conditions for its 
shareholders to participate in 
the general meeting, develop 
an informed position on agenda 
items of the general meeting, 
coordinate their actions, and 
voice their opinions on items 
considered.

1.1.2

The procedure for giving notice 
of, and providing relevant 
materials for, the general 
meeting enables shareholders 
to properly prepare for attending 
the general meeting.

Full

Full

1. The company’s internal document 
approved by the general meeting 
of shareholders governing the 
procedures to hold general meetings 
of shareholders is publicly available. 
2. The company provides accessible 
means of communication with 
the company, such as a hotline, 
e-mail, or online forum, to enable 
shareholders to express their opinion 
and send questions on the agenda in 
preparation for the general meeting. 
The company performed the above 
actions in advance of each general 
meeting held in the reporting period.

1. The notice of an upcoming general 
meeting of shareholders is posted 
(published) online at least 30 days 
prior to the date of the general 
meeting. 
2. The notice of an upcoming meeting 
indicates the location of the meeting 
and the documents required for 
admission.
3. Shareholders were given access 
to the information on who proposed 
the agenda items and who proposed 
nominees to the company’s board of 
directors and the revision committee.

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Report on Complying with the Principles and Recommendations 
of the Corporate Governance Code 
(continued)

Corporate governance  
principles

Compliance criteria

No

1.1.3

Compliance 
status

Full

Reasons for non-compliance

In preparing for, and holding 
of, the general meeting, 
shareholders were able to 
receive clear and timely 
information on the meeting 
and related materials, put 
questions to the company’s 
executive bodies and the board 
of directors, and to communicate 
with each other.

1.1.4

There were no unjustified 
difficulties preventing 
shareholders from exercising 
their right to request that a 
general meeting be convened, 
to propose nominees to the 
company’s governing bodies, 
and to make proposals for the 
agenda of the general meeting. 

1. In the reporting period, 
shareholders were given
an opportunity to put questions to 
members of executive bodies and 
members of the board of directors in 
advance of, and during, the annual 
general meeting.
2. The position of the board of 
directors (including dissenting 
opinions entered in the minutes) on 
each item on the agenda of general 
meetings held
in the reporting period was included in 
the materials for the general meeting 
of shareholders.
3. The company gave duly authorised 
shareholders access to the list of 
persons entitled to participate in the 
general meeting, as from the date 
when such list was received by the 
company, for all general meetings 
held in the reporting period.

1. In the reporting period, 
shareholders had an opportunity to 
make proposals for the agenda of the 
annual general meeting for at least 60 
days after the end of the respective 
calendar year.
2. In the reporting period, the 
company did not reject any proposals 
for the agenda or nominees to the 
company’s governing bodies due to 
misprints or other insignificant flaws in 
the shareholder’s proposal. 

Partial

1.1.5

Each shareholder was able 
to freely exercise their voting 
right in the simplest and most 
convenient way. 

No

1. An internal document (internal 
policy) of the company contains 
provisions stipulating that
every participant in the general 
meeting may, before the end of the 
respective meeting, request a copy 
of the ballot filled in by them and 
certified by the counting commission.

Criterion 1 is not complied with.
The annual general shareholders 
meeting for 2018 considered the issue 
of increasing the deadline to submit 
proposals to the agenda of the annual 
general meeting to up to 60 and 45 
days in accordance with proposals from 
shareholders and the Board of Directors. 
The shareholders decided to increase this 
period to 45 days, considering it sufficient 
to make proposals regarding the agenda 
of the annual general meeting. 
During the reporting period, there were no 
instances in which shareholders would not 
have had enough time to submit proposals 
within this period.
Nevertheless, in the event of the receipt 
of relevant proposal from shareholders, 
the matter of extending this period to 60 
days will be submitted for review again 
within the statutory time period. 

The matter of whether these provisions 
can and need to be included in the 
Company's internal documents is 
expected to be considered before the 
annual general shareholders meeting for 
2020.
The registrar JSC Novy Registrator 
performs the functions of the ballot 
committee for PJSC Magnit based on 
the agreement, the terms of which 
do not prevent any of the Company’s 
shareholders from requesting a copy of 
the completed ballot from the Registrar’s 
representatives before the termination 
of the meeting. Neither the Company 
registrar nor the Company dismissed such 
a request at the general shareholders 
meeting in 2019.

No

1.1.6

1.2 

1.2.1

1.2.2

Corporate governance  
principles

Compliance criteria

The procedure for holding a 
general meeting set by the 
company provides equal 
opportunities for all persons 
attending the meeting to voice 
their opinions and ask questions. 

1. During general meetings of 
shareholders held in the reporting 
period in the form of a meeting (joint 
presence of shareholders), sufficient 
time was allocated for reports on, and 
discussion of, the agenda items.
2. Candidates to the company’s 
governing and control bodies were 
available to answer questions of 
shareholders at the meeting at which 
their nominations were put to vote.
3. When passing resolutions on 
preparing and holding general 
meetings of shareholders, the 
board of directors considered using 
telecommunication means for remote 
access of shareholders to general 
meetings in the reporting period. 

Compliance 
status

Partial

Reasons for non-compliance

Criterion 3 is not complied with. 
The Company's management and the 
Registrar are discussing the option of 
using telecommunication devices to 
provide shareholders with remote access 
to general meetings.
There are plans to consider the feasibility 
and necessity of this practice prior to the 
annual general shareholders meeting for 
2020.
The Board of Directors did not consider 
the issue of providing shareholders with 
remote access to take part in general 
meetings during the reporting period 
because the majority of Company 
shareholders (over 97%) are clients of 
nominal holders and participate in the 
meeting by sending electronic documents 
to the registrar containing their expression 
of will on the agenda items of the general 
meeting.

Shareholders are given equal and fair opportunities to share profits of the company in the form of dividends.

The company has developed and 
put in place a transparent and 
clear mechanism to determine 
the dividend amount and payout 
procedure.

The company does not resolve to 
pay out dividends if such payout, 
while formally compliant with 
law, is economically unjustified 
and may lead to a false 
representation of the company’s 
performance. 

Full

1. The company has drafted and 
disclosed a dividend policy approved 
by the board of directors.
2. If the company’s dividend policy 
uses reporting figures to determine 
the dividend amount, then relevant 
provisions of the dividend policy take
into account the consolidated 
financial statements.

1. The company’s dividend policy 
clearly identifies financial/ economic 
circumstances under which the 
company shall not pay out dividends.

Full

1.2.3

The company does not allow for 
dividend rights of its existing 
shareholders to be impaired.

1. In the reporting period, the 
company did not take any actions 
that would lead to the impairment 
of the dividend rights of its existing 
shareholders.

Full

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of the Corporate Governance Code 
(continued)

No

1.2.4

1.3 

1.3.1

Compliance 
status

None

Corporate governance  
principles

Compliance criteria

The company makes every effort 
to prevent its shareholders 
profiting from the company 
through any means other than 
dividends and liquidation value.

1. To prevent its shareholders profiting 
from the company through any means 
other than dividends and liquidation 
value, the company’s internal 
documents provide for controls to 
timely identify and approve deals 
with affiliates (associates) of the 
company’s substantial shareholders 
(persons entitled to use votes 
attached to voting shares) where the 
law does not formally recognise such 
deals as interested party transactions.

Reasons for non-compliance

At the annual general shareholders 
meeting held for 2018, at the proposal of 
the shareholders, the matter of charter 
amendment was considered in terms 
of establishing additional requirements 
for the approval of transactions of the 
Company or controlled entities with the 
affiliates of significant shareholders.
The shareholders did not support such 
amendments to the Company charter.
The Company charter specifies a number 
of transactions that require consent 
(approval) from the Board of Directors (or 
the Company’s Management Board) in 
cases where the law does not provide for 
such requirement. A similar approach is 
used in the Company’s subsidiaries. 
This measure reduces possible additional 
risks associated with the failure to comply 
with this recommendation of the Code.
In the event that the relevant proposal is 
received from shareholders, the matter of 
establishing such control mechanisms in 
the internal documents of the Company 
will be reviewed again.

The corporate governance system and practices ensure equal conditions for all shareholders owning the same 
type (class) of shares, including minority and non-resident shareholders, and their equal treatment by the 
company.

The company has created 
conditions for fair treatment
of each shareholder by the 
company’s governing and control 
bodies, including conditions 
that rule out abuse by major 
shareholders against minority 
shareholders.

Full

1. In the reporting period, procedures 
for managing potential conflicts 
of interest among substantial 
shareholders were efficient, while 
the board of directors paid due 
attention to conflicts, if any, between 
shareholders.

1.3.2

The company does not take any 
actions that lead or may lead 
to artificial redistribution of 
corporate control.

1. No quasi-treasury shares were 
issued or used to vote in the reporting 
period.

None

The current legislation provides for the 
right of shareholders to participate in the 
management of a joint-stock company 
by participating in general shareholder 
meetings with the right to vote on all 
matters within its competence. The 
Company shareholders, including those 
controlled by the Company, are not 
restricted in the exercise of their rights 
established by securities.
Moreover, the actual share of quasi-
treasury shares is extremely small. The 
participation of these shares in voting 
at general shareholders meetings does 
not result in the artificial redistribution of 
corporate control in the Company.

No

1.4 

1.4

2.1 

2.1.1

2.1.2

2.1.3

2.1.4

2.1.5

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

Shareholders are provided with reliable and efficient means of recording their rights to shares and are able to 
freely dispose of their shares without any hindrance.

Shareholders are provided with 
reliable and efficient means of 
recording their rights to shares 
and are able to freely dispose 
of their shares without any 
hindrance.

1. The company’s registrar maintains 
the share register in an efficient and 
reliable way that meets the needs of 
the company and its shareholders. 

Full

The board of directors provides strategic management of the company, determines key principles of, and 
approaches to, setting up a corporate risk management and internal control system, oversees the activities of 
the company’s executive bodies, and performs other key functions.

The board of directors is 
responsible for appointing
and dismissing executive bodies, 
including due to improper 
performance of their duties. The 
board of directors also ensures 
that the company’s executive 
bodies act in accordance 
with the company’s approved 
development strategy and core 
lines of business.

1. The board of directors has the 
authority stipulated in the articles of 
association to appoint and remove 
members of executive bodies and to 
set out the terms and conditions of 
their contracts.
2. The board of directors reviewed the 
report(s) by the sole executive body or 
members of the collective executive 
body on the implementation
of the company’s strategy.

The board of directors sets 
key long-term targets for 
the company, assesses and 
approves its key performance 
indicators and key business 
goals, as well as the strategy and 
business plans for the company’s 
core lines of business. 

1. At its meetings in the reporting 
period, the board of directors 
reviewed strategy implementation and 
updates, approval of the company’s 
financial and business plan (budget), 
as well as criteria and performance 
(including interim) of the company’s 
strategy and business plans.

The board of directors defines 
the company’s principles of, and 
approaches to, setting up a risk 
management and internal control 
system.

The board of directors defines 
the company’s policy
on remuneration payable
to, and/or reimbursement 
(compensation) of costs incurred 
by, members of the board of 
directors, executive bodies, 
and other key executives of the 
company.

1. The board of directors defined 
the company’s principles of, and 
approaches to, setting up a risk 
management and internal control 
system.
2. The board of directors assessed 
the company’s risk management 
and internal control system in the 
reporting period.

1. The company has developed and 
put in place a remuneration and 
reimbursement (compensation) policy 
(policies), approved by the board of 
directors, for its directors, members 
of executive bodies and other key 
executives.
2. At its meetings in the reporting 
period, the board of directors 
discussed matters related to such 
policy (policies).

Full

Full

Full

Full

The board of directors plays a 
key role in preventing,
identifying, and resolving internal 
conflicts between the company’s 
bodies, shareholders, and 
employees.

Full

1. The board of directors plays a key 
role in preventing, identifying, and 
resolving internal conflicts.
2. The company has set up 
mechanisms to identify transactions 
leading to a conflict of interest and to 
resolve such conflicts.

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of the Corporate Governance Code 
(continued)

Corporate governance  
principles

Compliance criteria

Compliance 
status

Full

Reasons for non-compliance

No

2.1.6

2.1.7

The board of directors plays 
a key role in ensuring that 
the company is transparent, 
timely and fully discloses its 
information, and provides its 
shareholders with unhindered 
access to the company’s 
documents.

The board of directors controls 
the company’s corporate 
governance practices and plays 
a key role in material corporate 
events of the company.

1. The board of directors approved 
the company’s regulations on the 
information policy.
2. The company identified persons 
responsible for implementing the 
information policy.

1. In the reporting period, the board 
of directors reviewed the company’s 
corporate governance practices.

Full

2.2 

The board of directors is accountable to the company’s shareholders.

2.2.1

Performance of the board of 
directors is disclosed and made 
available to the shareholders.

2.2.2

The chairman of the board 
of directors is available 
to communicate with the 
company’s shareholders.

Full

1. The company’s annual report for 
the reporting period includes the 
information on individual attendance 
at board of directors and committee 
meetings.
2. The annual report discloses key 
performance assessment results of 
the board of directors in the reporting 
period.

1. The company has in place a 
transparent procedure enabling its 
shareholders to forward questions 
and express their position on such 
questions to the chairman of the board
of directors.

Full

2.3 

2.3.1

2.3.2

The board of directors manages the company in an efficient and professional manner and is capable of making 
fair and independent judgements and adopting resolutions in the best interests of the company and its 
shareholders.

Only persons of impeccable 
business and personal reputation 
who have the knowledge, 
expertise, and experience 
required to make decisions 
within the authority of the board 
of directors and essential
to perform its functions
in an efficient way are elected
to the board of directors.

The company’s directors are 
elected via a transparent
procedure that enables 
shareholders to obtain 
information on nominees 
sufficient to judge on their 
personal and professional 
qualities.

Full

Full

1. The procedure for assessing the 
board of directors’ performance 
established in the company includes, 
inter alia, assessment of directors’ 
professional qualifications.
2. In the reporting period, the board 
of directors (or its nomination 
committee) assessed nominees to 
the board of directors for required 
experience, expertise, business 
reputation, absence of conflicts of 
interest, etc.

1. Whenever the agenda of the general 
meeting of shareholders included 
election of the board of directors, the 
company provided to shareholders 
the biographical details of all 
nominees to the board of directors, 
the results of their assessment carried 
out by the board of directors (or its 
nomination committee), and the 
information on whether the nominee 
meets the independence criteria set 
forth in Recommendations 102 - 107 
of the Code, as well as the nominees’ 
written consent to be elected to the 
board of directors. 

No

2.3.3

2.3.4

Corporate governance  
principles

Compliance criteria

The board of directors has
a balanced composition, in 
terms of directors’ qualifications, 
experience, expertise, and 
business skills, and it has the 
trust of shareholders.

1. As part of the assessment of the 
board of directors’ performance 
carried out in the reporting period, 
the board of directors reviewed 
its requirements for professional 
qualifications, experience, and 
business skills.

Compliance 
status

Full

Reasons for non-compliance

The company has a sufficient 
number of directors to organise 
the board of directors’ activities 
in the most efficient way, 
including the ability to set 
up committees of the board 
of directors and enable the 
company’s substantial minority 
shareholders to elect a nominee 
to the board of directors for 
whom they vote.

Full

1. As part of assessment of the board 
of directors’ performance carried out 
in the reporting period, the board 
of directors considered whether 
the number of directors met the 
company’s needs and shareholders’ 
interests.

2.4 

The board of directors includes a sufficient number of independent directors.

2.4.1

2.4.2

An independent director is a 
person who is sufficiently
professional, experienced,
and independent to develop 
their own position, and capable 
of making unbiased judgements 
in good faith, free of influence 
by the company’s executive 
bodies, individual groups 
of shareholders, or other 
stakeholders. It should be noted 
that a nominee (elected director) 
who is related to the company, 
its substantial shareholder, 
substantial counterparty, or 
competitor of the company, or 
is related to the government, 
may not be considered as 
independent under normal 
circumstances.

The company assesses 
compliance of nominees to the 
board of directors and reviews 
compliance of independent 
directors with independence 
criteria on a regular basis. In 
such assessment, substance 
should prevail over form.

1. In the reporting period, all 
independent directors met all 
independence criteria set out in 
Recommendations 102-107 of the 
Code, or were deemed independent by 
resolution of the board of directors.

Full

Full

1. In the reporting period, the board 
of directors (or its nomination 
committee) made a judgement on the 
independence of each nominee to the 
board of directors and provided its 
opinion to shareholders.
2. In the reporting period, the board 
of directors (or its nomination 
committee) reviewed, at least once, 
the independence of each incumbent 
director listed by the company as 
independent directors in its annual 
report.
3. The company has in place 
procedures defining the actions to be 
taken by directors if they cease to be 
independent, including the obligation 
to timely notify the board of directors 
thereof.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesAppendicesReport on Complying with the Principles and Recommendations 
of the Corporate Governance Code 
(continued)

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

Independent directors make 
up at least one third of elected 
directors.

1. Independent directors make up at 
least one third of directors.

Full

Independent directors play a 
key role in preventing internal 
conflicts in the company and 
in ensuring that the company 
performs material corporate 
actions.

1. Independent directors (with no 
conflicts of interest) run a preliminary 
assessment of material corporate 
actions implying a potential conflict of 
interest and submit the results to the 
board of directors.

Full

The chairman of the board of directors ensures that the board of directors discharges its duties in the most 
efficient way.

No

2.6 

2.6.1

No

2.4.3

2.4.4

2.5 

2.5.1

2.5.2

2.5.3

The board of directors is chaired 
by an independent director, or 
a senior independent director 
supervising the activities of 
other independent directors and 
interacting with the chairman 
of the board of directors is 
chosen from among the elected 
independent directors.

1. The board of directors is chaired by 
an independent director, or a senior 
independent director is appointed from 
among the independent directors.
2. The role, rights, and duties of the 
chairman of the board of directors 
(and, if applicable, of the senior 
independent director) are duly set out 
in the company’s internal documents.

Full

The chairman of the board of 
directors maintains a constructive 
environment at meetings, enables 
free discussion of agenda items, 
and supervises the execution of 
resolutions passed by the board of 
directors.

1. Performance of the chairman of the 
board of directors was assessed as 
part of assessment of the board of 
directors’ performance in the reporting 
period.

Full

The chairman of the board 
of directors takes all steps 
necessary or the timely provision 
to directors of information 
required to pass resolutions on 
agenda items.

1. The company’s internal documents 
set out the duty of the chairman of 
the board of directors to take all steps 
necessary for the timely provision to 
directors of materials for the agenda of 
a board meeting.

Full

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

Directors act reasonably and in good faith in the best interests of the company and its shareholders, on a fully 
informed basis and with due care and diligence.

Directors pass resolutions on 
a fully informed basis, with no 
conflict of interest, subject 
to equal treatment of the 
company’s shareholders, and 
assuming normal business risks.

Partial

1. The company’s internal documents 
stipulate that a director should notify 
the board of directors of any existing 
conflict of interest as to any agenda 
item of a meeting of the board of 
directors or its committee, prior to 
discussing the relevant agenda item.
2. The company’s internal documents 
stipulate that a director should abstain 
from voting on any item in connection 
with which they have a conflict of 
interest.
3. The company has in place a 
procedure enabling the board of 
directors to get professional advice on 
matters within its remit at the expense 
of the company.

Criterion 1 is not complied with. 
The fact that the obligation of the members 
of the Board of Directors to provide 
notification about conflicts of interest 
before discussion of the relevant agenda 
item begins is not formally documented and 
does not result in such information being 
concealed. 
The chairman of the Board of Directors 
requests information about the existence 
of any conflicts of interest and reports 
them to the Board of Directors prior to the 
discussion of the relevant agenda item.
In addition, at the annual general 
shareholders meeting for 2018, it was 
decided to amend the Regulation on the 
Board of Directors of the Company, which 
establishes the obligation imposed on 
the members of the Board of Directors 
to regularly fill out an independent 
director questionnaire compiled by the 
Company, including all matters that 
require consideration in assessing their 
independence for the purposes of the 
applicable law and listing rules, in order to 
eliminate conflicts of interest and reduce 
the risks related to non-compliance with 
this criterion.
The matter of whether these provisions can 
and need to be included in the Company's 
internal documents is expected to be 
considered at or before the annual general 
shareholders meeting for 2020.

Full

Full

2.6.2

The rights and duties of 
directors are clearly stated and 
incorporated in the company’s 
internal documents.

1. The company has adopted and 
published an internal document that 
clearly defines the rights and duties of 
directors.

2.6.3

Directors have sufficient time to 
perform their duties.

1. Individual attendance at board and 
committee meetings, as well as time 
devoted to preparation for attending 
meetings, was recorded as part of the 
procedure for assessing the board of 
directors in the reporting period.
2. Under the company’s internal 
documents, directors notify the 
board of directors of their intentions 
to be elected to governing bodies of 
other entities (apart from the entities 
controlled by, or affiliated to, the 
company), and of their election to 
such bodies.

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of the Corporate Governance Code 
(continued)

No

2.6.4

2.7 

2.7.1

2.7.2

2.7.3

2.7.4

Compliance 
status

Full

Reasons for non-compliance

Corporate governance  
principles

Compliance criteria

All directors have equal access 
to the company’s documents 
and information. Newly elected 
directors are furnished with 
sufficient information about the 
company and performance of 
the board of directors as soon as 
possible.

1. Under the company’s internal 
documents, directors are entitled 
to access documents and request 
information on the company and its 
controlled entities, while executive 
bodies of the company should 
furnish all relevant information and 
documents.
2. The company has in place a 
formalised induction programme for 
newly elected members
of the board of directors.

Meetings of the board of directors, preparation for such meetings, and participation of directors ensure 
efficient performance by the board of directors.

Meetings of the board of 
directors are held as needed, 
taking into account the scale 
of operations and goals of the 
company at a particular time.

1. The board of directors held at least 
six meetings in the reporting year.

Full

The company’s internal 
regulations formalize a 
procedure for arranging and 
holding meetings of the board of 
directors, enabling members of 
the board of directors to properly 
prepare for such meetings.

Full

1. The company has an approved 
internal document that describes the 
procedure for arranging and holding 
meetings of the board of directors 
and stipulates, in particular, that the 
notice of the meeting is to be given, as 
a rule, at least five days prior to such 
meeting.

The format of the meeting of the 
board of directors is determined 
taking into account the 
importance of its agenda items. 
The most important matters are 
dealt with at meetings of the 
board of directors held in person.

1. The company’s charter or internal 
document provides for the most 
important matters (as per the list set 
out in Recommendation 168 of the 
Code) to be passed at meetings of the 
board of directors held in person.

None

Resolutions on most important 
matters relating to the 
company’s operations are 
passed at a meeting of the 
board of directors by a qualified 
majority or by a majority of all 
elected directors. 

Full

1. The company’s charter provides 
for resolutions on the most important 
matters set out in Recommendation 
170 of the Code to be passed at a 
meeting of the board of directors by 
a qualified majority of at least three 
quarters or by a majority of all elected 
directors.

The matter of whether these provisions 
can and need to be included in the 
Company's internal documents is 
expected to be considered at or before 
the annual general shareholders meeting 
for 2020. 
Moreover, the Company has established 
the practice of considering the most 
important issues at in-person meetings of 
the Board of Directors.

No

2.8 

2.8.1

2.8.2

2.8.3

2.8.4

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The board of directors sets up committees for preliminary consideration of the most important matters 
related to the company’s activities.

Full

Full

Full

1. The board of directors set up an 
audit committee comprised solely of 
independent directors.
2. The company’s internal documents 
set out the tasks of the audit 
committee, including those listed in 
Recommendation 172 of the Code.
3. At least one member of the 
audit committee represented by an 
independent director has experience 
and knowledge of preparing, 
analysing, assessing, and auditing 
accounting (financial) statements.
4. In the reporting period, meetings of 
the audit committee were held at least 
once a quarter.

1. The board of directors set up a 
remuneration committee comprised 
solely of independent directors.
2. The remuneration committee is 
headed by an independent director 
who is not the chairman of the board 
of directors.
3. The company’s internal documents 
set out the tasks of the remuneration 
committee, including those listed in 
Recommendation 180 of the Code. 

1. The board of directors has 
established a nomination committee 
(or its tasks listed in Recommendation 
186 of the Code are fulfilled by 
another committee) predominantly 
comprised of independent directors.
2. The company’s internal 
documents set out the tasks of the 
nomination committee (or the tasks 
of the committee with combined 
functions), including those listed in 
Recommendation 186 of the Code.

Full

1. In the reporting period, the 
company’s board of directors 
considered whether the composition 
of its committees was in line with the 
board’s tasks and the company’s 
business goals. Additional committees 
were either set up or not deemed 
necessary.

An audit committee comprised 
of independent directors is set 
up to preview matters related 
to controlling the company’s 
financial and business activities.

To preview matters related 
to adopting an efficient and 
transparent remuneration 
scheme, a remuneration 
committee was set up, 
comprised of independent 
directors and headed by an 
independent director who is not 
the chairman of the board of 
directors.

To preview matters related to 
talent management (succession 
planning), professional 
composition, and efficiency 
of the board of directors, a 
nomination (appointments and 
HR) committee was set up, 
predominantly comprised of 
independent directors.

Taking into account the 
company’s scope of business 
and level of risks, the company’s 
board of directors made sure that 
the composition of its committees 
is in line with the company’s 
business goals. Additional 
committees were either set up or 
not deemed necessary (strategy 
committee, corporate governance 
committee, ethics committee, risk 
management committee, budget 
committee, health, safety and 
environment committee, etc.).

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of the Corporate Governance Code 
(continued)

No

2.8.5

2.8.6

2.9 

2.9.1

2.9.2

Compliance 
status

Full

Reasons for non-compliance

Corporate governance  
principles

Compliance criteria

Committees are composed so 
as to enable comprehensive 
discussions of matters under 
preview, taking into account the 
diversity of opinions. 

1. Committees of the board of 
directors are headed
by independent directors.
2. The company’s internal documents 
(policies) include provisions 
stipulating that persons who are not 
members of the audit committee, 
the nomination committee, and the 
remuneration committee may attend 
committee meetings only by invitation 
of the chairman of the respective 
committee.

Committee chairmen inform 
the board of directors and its 
chairman on the performance 
of their committees on a regular 
basis.

1. In the reporting period, committee 
chairmen reported to the board of 
directors on the performance of 
committees on a regular basis.

Full

The board of directors ensures performance assessment of the board of directors, its committees, and 
members of the board of directors.

The board of directors’ 
performance assessment 
is aimed at determining the 
efficiency of the board of 
directors, its committees
and members, consistency
of their work with the company’s 
growth requirements, as well 
as at bolstering the work of the 
board of directors and identifying 
areas for improvement.

Performance of the board of 
directors, its committees and 
members is assessed regularly 
at least once a year. An external 
advisor is engaged at least once 
in three years to conduct an 
independent assessment of the 
board of directors’ performance. 

Full

1. Self-assessment or external 
assessment of the board of 
directors’ performance carried out 
in the reporting period included 
performance assessment of 
committees, individual directors, and 
the board of directors in general.
2. Results of self-assessment or 
external assessment of the board of 
directors’ performance carried out
in the reporting period were reviewed 
at the meeting of the board of 
directors held in person.

1. The company engaged an external 
advisor to conduct an independent 
assessment of the board of directors’ 
performance at least once over the 
last three reporting periods.

None

During the reporting period, the Board of 
Directors conducted a self-assessment 
of its operations, which showed that the 
operational effectiveness of the Board 
of Directors fully complies with the 
Company’s objectives. 
The Company currently sees no need to 
hire an external consultant to conduct an 
independent assessment, although the 
Company does not rule out this option if 
the Board of Directors deems the self-
assessment insufficient. 
The matter of whether these provisions 
can and need to be included in the 
corporate governance practice is 
expected to be considered before the 
annual general shareholders meeting for 
2020. 

No

3.1 

3.1.1

3.1.2

4.1 

4.1.1

4.1.2

4.1.3

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The company’s corporate secretary ensures efficient ongoing interaction with shareholders, coordinate the 
company’s efforts to protect shareholder rights and interests and support efficient performance of the board 
of directors.

The corporate secretary has 
the expertise, experience, 
and qualifications sufficient to 
perform his/her duties, as well 
as an impeccable reputation and 
the trust of shareholders.

Full

1. The company has adopted and 
published an internal document – 
regulations on the corporate 
secretary.
2. The biographical data of the 
corporate secretary are published 
on the corporate website and in the 
company’s annual report with the 
same level of detail as for members 
of the board of directors and the 
company’s executives.

The corporate secretary is 
sufficiently independent of the 
company’s executive bodies and 
has the powers and resources 
required to perform his/her tasks.

1. The board of directors approves the 
appointment, dismissal, and additional 
remuneration of the corporate 
secretary.

Full

Remuneration payable by the company is sufficient to attract, motivate, and retain people with competencies 
and qualifications required by the company. Remuneration payable to directors, executive bodies, and other 
key executives of the company is in compliance with the approved remuneration policy of the company.

Full

1. The company has in place
an internal document (internal 
documents) – the policy (policies) on 
remuneration of members
of the board of directors, executive 
bodies, and other key executives, 
which clearly defines the approaches 
to remuneration of the above persons.

1. In the reporting period, the 
remuneration committee considered 
the remuneration policy (policies) and 
its (their) introduction practices to 
provide relevant recommendations to 
the board of directors as required.

Full

The amount of remuneration paid 
by the company to directors, 
executive bodies, and other key 
executives creates sufficient 
incentives for them to work 
efficiently while enabling 
the company to engage and 
retain competent and qualified 
specialists. At the same
time, the company avoids 
unnecessarily high remuneration, 
as well as unjustifiably large 
gaps between remunerations 
of the above persons and the 
company’s employees.

The company’s remuneration 
policy is devised by the 
remuneration committee and 
approved by the board of 
directors. The board of directors, 
assisted by the remuneration 
committee, ensures control 
over the introduction and 
implementation of the company’s 
remuneration policy, revising and 
amending it as required.

The company’s remuneration 
policy includes transparent
mechanisms for determining
the amount of remuneration
due to directors, executive 
bodies, and other key executives 
of the company, and regulates 
all types of expenses, benefits, 
and privileges provided to such 
persons. 

1. The company’s remuneration 
policy (policies) includes (include) 
transparent mechanisms for 
determining the amount of 
remuneration due to directors, 
executive bodies, and other key 
executives of the company, and 
regulates (regulate) all types of 
expenses, benefits, and privileges 
provided to such persons.

Full

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of the Corporate Governance Code 
(continued)

Corporate governance  
principles

Compliance criteria

1. The remuneration policy (policies) 
defines (define) the rules for 
reimbursement of expenses incurred 
by directors, executive bodies, and 
other key executives of the company.

The company defines a policy on 
reimbursement (compensation) 
of expenses detailing a list of 
reimbursable expenses and 
specifying service levels that 
directors, executive bodies, 
and other key executives of the 
company may claim. Such policy 
can make part of the company’s 
remuneration policy.

Compliance 
status

Full

Reasons for non-compliance

Remuneration system for directors ensures alignment of financial interests of directors with long-term 
financial interests of shareholders.

No

4.3 

4.3.1

No

4.1.4

4.2 

4.2.1

4.2.2

The company pays fixed annual 
remuneration to its directors.
The company does not pay 
remuneration for attending 
particular meetings of the board 
of directors or its committees.
The company does not apply any 
form of short-term motivation or 
additional financial incentive for 
its directors.

Long-term ownership of the 
company’s shares helps align the 
financial interests of directors 
with long-term interests of 
shareholders to the utmost. At 
the same time, the company 
does not link the right to dispose 
of shares to performance 
targets, and directors do not 
participate in stock option plans.

1. Fixed annual remuneration was the 
only form of monetary remuneration 
payable to directors for their service 
on the board of directors during the 
reporting period.

Full

Full

1. If the company’s internal 
document(s) – the remuneration 
policy (policies) stipulates (stipulate) 
provision of the company’s shares to 
members of the board of directors, 
clear rules for share ownership by 
board members shall be defined and 
disclosed, aimed at stimulating long-
term ownership of such shares.

4.2.3

The company does not provide 
for any extra payments or 
compensations in the event of 
early termination of directors’ 
tenure resulting from the change 
of control or any other reasons.

1. The company does not provide for 
any extra payments or compensations 
in the event of early termination 
of directors’ tenure resulting from 
the change of control or any other 
reasons.

Full

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The company considers its performance and the personal contribution of each executive to the achievement 
of such performance when determining the amount of a fee payable to members of executive bodies and other 
key executives of the company. 

Remuneration due to members 
of executive bodies and other 
key executives of the company 
is determined in a manner 
providing for reasonable and 
justified ratio of the fixed and 
variable parts of remuneration, 
depending on the company’s 
results and the employee’s 
personal contribution.

Partial

1. In the reporting period, annual 
performance results approved by 
the board of directors were used to 
determine the amount of the variable 
part of remuneration due to members 
of executive bodies and other key 
executives of the company.
2. During the latest assessment of the 
remuneration system for members 
of executive bodies and other key 
executives of the company, the board
of directors (remuneration committee) 
made sure that the company applies 
efficient ratio of the fixed and variable 
parts of remuneration.
3. The company has in place a 
procedure that guarantees return 
to the company of bonus payments 
illegally received by members of 
executive bodies and other key 
executives of the company.

4.3.2

The company has in place
a long-term incentive programme 
for members of executive bodies 
and other key executives of the 
company with the use of the 
company’s shares (options and 
other derivative instruments 
where the company’s shares are 
the underlying asset).

Partial

1. The company has in place a long-
term incentive programme for members 
of executive bodies and other key 
executives of the company with the 
use of the company’s shares (financial 
instruments based on the company’s 
shares).
2. The long-term incentive programme 
for members of executive bodies and 
other key executives of the company 
implies that the right to dispose of 
shares and other financial instruments 
used in this programme takes effect at 
least three years after such shares or 
other financial instruments are granted. 
The right to dispose of such shares or 
other financial instruments is linked to 
the company’s performance targets.

4.3.3

The compensation (golden 
parachute) payable by the 
company in case of early 
termination of powers of members 
of executive bodies or key 
executives at the company’s 
initiative, provided that there have 
been no actions in bad faith on 
their part, shall not exceed the 
double amount of the fixed part of 
their annual remuneration.

Full

1. In the reporting period, the 
compensation (golden parachute) 
payable by the company in case of 
early termination of the powers of 
executive bodies or key executives 
at the company’s initiative, provided 
that there have been no actions in bad 
faith on their part, did not exceed the 
double amount of the fixed part of their 
annual remuneration.

Criterion 3 is not complied with.
The recommendations of the Corporate 
Governance Code concerning the existence 
of a procedure to ensure that bonus 
payments wrongfully received by members 
of executive bodies and other key officers 
are returned to the Company have not yet 
been reflected in the Company’s internal 
documents.
Moreover, the system of key performance 
indicators and practice of setting targets 
established in the Company are designed 
to eliminate the possibility of excessive 
amounts of variable remuneration being 
wrongfully charged. 
When members of executive bodies 
and other key officers of the Company 
wrongfully receive bonus payments, 
the situation will be settled on a case by 
case basis. As of the end of the reporting 
year, there were no cases of members of 
executive bodies or other key officers of 
the Company wrongfully receiving bonus 
payments.
However, the matter of whether these Code 
provisions can and need to be included 
in the Company's internal documents is 
expected to be considered before the 
annual general shareholders meeting held 
in accordance with performance in 2020.

Criterion 2 is not complied with.
The Board of Directors approved the 
Long-Term Incentive Plan. The plan is 
designed to motivate management to 
increase the market capitalisation of the 
Company supported by EBITDA growth. 
The plan includes remuneration in the 
form of shares and options in annual 
tranches. Remuneration will depend on 
the share price. The plan is designed for 
five years. There are no restrictions on 
the disposal of shares received under 
the plan. However, the matter of whether 
these Code provisions can and need to 
be reflected in the Long-Term Incentive 
Plan is expected to be considered before 
the annual general shareholders meeting 
for 2020.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesAppendicesCorporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The company has in place an effective risk management and internal control system providing reasonable 
assurance in the achievement of the company’s goals.

No

6.1 

6.1.1

Report on Complying with the Principles and Recommendations 
of the Corporate Governance Code 
(continued)

No

5.1 

5.1.1

5.1.2

5.1.3

5.1.4

5.2 

5.2.1

5.2.2

The company’s board of 
directors determined the 
principles of, and approaches 
to, setting up a risk management 
and internal control system at the 
company.

1. Functions of different management 
bodies and business units of the 
company in the risk management and 
internal control system are clearly 
defined in the company’s internal 
documents / relevant policy approved 
by the board of directors.

The company’s executive 
bodies ensure establishment 
and continuous operation of an 
efficient risk management and 
internal control system at the 
company. 

1. The company’s executive 
bodies ensured the distribution of 
functions and powers related to risk 
management and internal control 
between the heads (managers) of 
business units and departments 
accountable to them.

The company’s risk management 
and internal control system 
ensures an objective, fair, and 
clear view of the current state 
and future prospects of the 
company, the integrity and 
transparency of the company’s 
reporting, as well as reasonable 
and acceptable risk exposure.

1. The company has in place an 
approved anti-corruption policy.
2. The company established an 
accessible method of notifying the 
board of directors or the board’s 
audit committee of breaches or any 
violations of the law, the company’s 
internal procedures and code of 
ethics.

Full

Full

Full

The company’s board of 
directors takes necessary 
measures to make sure that the 
company’s risk management 
and internal control system is 
consistent with the principles of, 
and approaches to, its setup and 
efficient functioning determined 
by the board of directors.

Full

1. In the reporting period, the board 
of directors or the board’s audit 
committee assessed the performance 
of the company’s risk management 
and internal control system. Key 
results of this assessment are included 
in the company’s annual report.

The company performs internal audits for regular independent assessment of the reliability and efficiency of 
its risk management and internal control system, as well as corporate governance practice.

The company has set up a 
separate business unit or 
engaged an independent 
external organisation to carry 
out internal audits. Functional 
and administrative reporting 
lines of the internal audit unit are 
delineated. The internal audit 
unit functionally reports to the 
board of directors.

1. To perform internal audits, the 
company has set up a separate 
business unit – internal audit division, 
functionally reporting to the board of 
directors or to the audit committee, 
or engaged an independent external 
organisation with the same line of 
reporting.

The internal audit division 
assesses the performance
of the internal control, risk 
management system, and 
corporate governance systems. 
The company applies generally 
accepted standards of internal 
audit.

1. In the reporting period, the 
performance of the internal control 
and risk management system was 
assessed as part of the internal audit 
procedure.
2. The company applies generally 
accepted approaches to internal 
control and risk management.

Full

Full

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The company and its operations are transparent for its shareholders, investors, and other stakeholders.

The company has developed 
and implemented an information 
policy ensuring efficient 
exchange of information by 
the company, its shareholders, 
investors, and other 
stakeholders.

Partial

1. The company’s board of directors 
approved an information policy 
developed in accordance with the 
Code’s recommendations.
2. The board of directors (or one of its 
committees) considered the matters 
related to the company’s compliance 
with its information policy at least once 
in the reporting period.

Criterion 1 is not complied with.
The recommendations of the Corporate 
Governance Code concerning the 
compliance of the Company’s information 
policy with the recommendations of the 
Code have not yet been reflected in the 
Company’s internal documents. 
The matter of whether these provisions 
can and need to be included in the 
Company's internal documents is 
expected to be considered before the 
annual general shareholders meeting for 
2020.
However, the Company ensures the 
timely disclosure of complete and 
reliable information, including its 
financial standings, economic indicators, 
and ownership structure, to help the 
Company’s shareholders and investors 
make informed decisions.
Information is disclosed in accordance 
with the requirements of Russian 
legislation as well as the applicable laws 
of the United Kingdom of Great Britain and 
Northern Ireland and the European Union.

6.1.2

The company discloses 
information on its corporate 
governance system and practice, 
including detailed information on 
compliance with the principles 
and recommendations of the 
Code.

Full

1. The company discloses information 
on its corporate governance system 
and general principles of corporate 
governance, including disclosure on 
its website.
2. The company discloses information 
on the membership of its executive 
bodies and board of directors, 
independence of directors and their 
membership in the board of directors’ 
committees (as defined by the Code).
3. If the company has a controlling 
person, the company publishes a 
memorandum of the controlling person 
setting out this person’s plans for the 
company’s corporate governance.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesAppendicesReport on Complying with the Principles and Recommendations 
of the Corporate Governance Code 
(continued)

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The company makes timely disclosures of complete, updated, and reliable information to allow shareholders 
and investors to make informed decisions.

No

6.2 

6.2.1

The company discloses 
information based on the 
principles of regularity, 
consistency, and promptness, 
as well as availability, reliability, 
completeness, and comparability 
of disclosed data.

Full

Partial

1. The company’s information policy 
sets out approaches to, and criteria 
for, identifying information that 
can have a material impact on the 
company’s evaluation and the price of 
its securities, as well as procedures 
ensuring timely disclosure of such 
information.
2. If the company’s securities are 
traded on foreign organised markets, 
the company ensured concerted 
and equivalent disclosure of material 
information in the Russian Federation 
and in the said markets in the reporting 
year.
3. If foreign shareholders hold a 
material portion of the company’s 
shares, the relevant information was 
disclosed in the reporting period both 
in the Russian language and one of the 
most widely used foreign languages.

1. In the reporting period, the 
company disclosed annual and 6M 
financial statements prepared under 
the IFRS. The company’s annual 
report for the reporting period 
included annual financial statements 
prepared under the IFRS, along with 
the auditor’s report.
2. The company discloses complete 
information on its capital structure, as 
stated in Recommendation 290 of the 
Code, in its annual report and on the 
corporate website.

Criterion 2 is not complied with.
The Company has not determined 
the procedure for disclosing specific 
additional information about the 
Company’s capital structure, as specified 
by Recommendation 290 of the Code, 
namely: statements of the Company’s 
executive bodies indicating that the 
Company has no information about the 
existence of share holdings exceeding 
five percent, other than those already 
disclosed by the Company, or information 
about the acquisition or potential 
acquisition by certain shareholders of a 
degree of control that is disproportionate 
to their participation in the Company’s 
authorised capital, including pursuant to 
shareholder agreements.
The matter of whether these provisions 
can and need to be included in the 
Company's internal documents and 
corporate governance practice is 
expected to be considered before the 
annual general shareholders meeting for 
2020. 
Even though information about the 
absence of such knowledge on the part 
of the Company is not disclosed as a 
statement of the executive bodies, this 
does not result in any information being 
concealed with regard to the Company’s 
capital structure in accordance with 
Clause 290 of the Code. 
The Company avoids a formal approach 
in the disclosure of material information 
about its activities.

6.2.2

The company avoids a formalistic 
approach to information 
disclosure and discloses material 
information on its operations, 
even if disclosure of such 
information is not required by 
law.

No

6.2.3

6.3 

6.3.1

Corporate governance  
principles

Compliance criteria

The company’s annual report, 
as one of the most important 
tools of its information exchange 
with shareholders and other 
stakeholders, contains 
information enabling assessment 
of the company’s annual 
performance results.

1. The company’s annual report 
contains information on the key 
aspects of its operational and financial 
performance.
2. The company’s annual report 
contains information on the 
environmental and social aspects of 
the company’s operations.

Compliance 
status

Full

Reasons for non-compliance

The company provides information and documents requested by its shareholders in accordance with the 
principles of fairness and ease of access.

The company provides 
information and documents 
requested by its shareholders in 
accordance with the principles of 
fairness and ease of access.

Partial

1. The company’s information policy 
establishes the procedure for 
providing shareholders with easy 
access to information, including 
information on legal entities controlled 
by the company, as requested by 
shareholders.

The recommendations of the Corporate 
Governance Code concerning the 
disclosure of information about legal 
entities controlled by the Company to 
shareholders have not yet been reflected in 
the Company’s internal documents. 
The matter of whether these provisions can 
and need to be included in the Company's 
internal documents is expected to be 
considered before the annual general 
shareholders meeting for 2020.
However, the Company discloses at its 
own initiative a large amount of information 
about JSC Tander, a significant legal entity it 
controls, in addition to information required 
to be disclosed by applicable laws.
In practice, such information is easily 
available.

6.3.2

When providing information 
to shareholders, the company 
ensures reasonable balance 
between the interests of 
particular shareholders and 
its own interests consisting in 
preserving the confidentiality 
of important commercial 
information which may materially 
affect its competitive edge.

Full

1. In the reporting period, the company 
did not refuse shareholders’ requests 
for information, or such refusals were 
justified.
2. In cases defined by the information 
policy, shareholders are warned of the 
confidential nature
of the information and undertake to 
maintain its confidentiality.

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7.2 

7.2.1

7.2.2

Report on Complying with the Principles and Recommendations 
of the Corporate Governance Code 
(continued)

No

7.1 

7.1.1

7.1.2

7.1.3

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

Actions that materially affect or may affect the company’s share capital structure and its financial position, 
and accordingly the position of its shareholders (‘material corporate actions’) are taken on fair terms ensuring 
that the rights and interests of shareholders and other stakeholders are observed.

Criterion 1 is only partially complied with. 
Criterion 2 is not complied with.
The list of material corporate actions 
and criteria for their determination have 
not been formally incorporated in the 
Company’s internal documents.
The matter of whether these provisions 
can and need to be included in the 
Company's internal documents is 
expected to be considered before the 
annual general shareholders meeting for 
2020.
However, the Company’s corporate 
governance practices imply that corporate 
actions regarded by the Code as 
material shall be approved by the Board 
of Directors or the general meeting of 
shareholders based on a proposal from 
the Board of Directors; the position of the 
Board of Directors on all agenda items 
of the general shareholders meeting, 
including items that may be regarded as 
material corporate actions, is disclosed to 
shareholders as part of preparations for 
said general meeting.

Partial

Material corporate actions 
include restructuring of the 
company, acquisition of 30% 
or more of the company’s 
voting shares (takeover), 
execution by the company of 
major transactions, increase 
or decrease of the company’s 
charter capital, listing or 
de-listing of the company’s 
shares, as well as other actions 
which may lead to material 
changes in the rights of 
shareholders or violation of their 
interests.
The company’s charter
provides for a list (criteria) of 
transactions or other actions 
classified as material corporate 
actions within the authority 
of the company’s board of 
directors.

1. The company’s charter include a 
list of transactions or other actions 
classified as material corporate 
actions, and their identification 
criteria. Resolutions on material 
corporate actions are referred to the 
jurisdiction of the board of directors. 
When execution of such corporate 
actions is expressly referred by law to 
the jurisdiction of the general meeting 
of shareholders, the board of directors 
presents relevant recommendations to 
shareholders.
2. According to the company’s charter, 
material corporate actions include 
at least: company reorganisation, 
acquisition of 30% or more of the 
company’s voting shares (in case 
of takeover), entering in major 
transactions, increase or decrease of 
the company’s charter capital, listing 
or delisting of the company’s shares.

Full

Full

1. The company has in place a 
procedure enabling independent 
directors to express their opinions 
on material corporate actions prior to 
approval thereof.

1. Due to the specifics of the 
company’s operations,
the company’s charter contains less 
stringent criteria for material corporate 
actions than required by law.
2. All material corporate actions in the 
reporting period were duly approved 
before they were taken.

The board of directors plays a 
key role in passing resolutions 
or making recommendations 
on material corporate actions, 
relying on the opinions of 
the company’s independent 
directors.

When taking material corporate 
actions affecting the rights 
and legitimate interests of 
shareholders, equal terms and 
conditions are guaranteed for 
all shareholders; if the statutory 
procedure designed to protect 
shareholders’ rights proves 
insufficient, additional measures 
are taken to protect their rights 
and legitimate interests. In 
doing so, the company is guided 
by the corporate governance 
principles set forth in the Code, 
as well as by formal statutory 
requirements.

Corporate governance  
principles

Compliance criteria

Compliance 
status

Reasons for non-compliance

The company takes material corporate actions in such a way as to ensure that shareholders timely receive 
complete information about such actions, allowing them to influence such actions and guaranteeing adequate 
protection of their rights when taking such actions.

Information about material 
corporate actions is disclosed 
with explanations of the 
grounds, circumstances, and 
consequences.

1. In the reporting period, the company 
disclosed information about its 
material corporate actions in due time 
and in detail, including the grounds for, 
and timelines of, such actions.

Full

Rules and procedures related to 
material corporate actions
taken by the company are set 
out in the company’s internal 
documents.

Partial

1. The company’s internal documents 
set out a procedure for engaging an 
independent appraiser to estimate the 
value of assets either disposed of or 
acquired in a major transaction or an 
interested party transaction.
2. The company’s internal documents 
set out a procedure for engaging an 
independent appraiser to estimate the 
value of shares acquired and bought 
back by the company.
3. The company’s internal documents 
provide
for an expanded list of grounds on 
which the company’s directors and 
other persons as per the applicable law 
are deemed to be interested parties to 
the company’s transactions.

Criteria 1 and 2 are only partially complied 
with.
The Company’s internal documents 
provide for the procedure of engaging 
experts to obtain professional advice on 
matters considered at meetings of the 
Board of Directors without specifying the 
purpose of engaging such experts.
Current law stipulates cases of 
the mandatory engagement of an 
independent appraiser. Moreover, 
applicable law does not rule out the option 
of engaging an appraiser in any of the 
specified cases (determining the value of 
property that is disposed of or acquired 
in a major transaction or a related party 
transaction, or assessment of the cost of 
acquisition and redemption of company 
shares).
Criterion 3 is not complied with.
The recommendations of the Corporate 
Governance Code concerning the 
expansion of the list of grounds on 
the basis of which members of the 
Company’s Board of Directors and other 
persons in accordance with the law are 
recognised as related parties in Company 
transactions have not been reflected in 
the Company’s internal documents. 
However, after the Code came into effect, 
significant changes were made to the 
legislation on joint-stock companies 
regarding related party transactions. For 
example, the scope of related parties was 
reduced, the procedure for concluding 
related party transactions was simplified, 
and the list of transactions to which the 
rules on the conclusion of related party 
transactions do not apply, despite the 
formal existence of vested inerest, was 
expanded.
The annual general shareholders 
meeting for 2018 considered the matter 
of introducing additional controls over 
transactions with shareholders holding 
more than 10% of voting rights in the 
authorised capital of the Company, 
however, this proposal was not supported 
by the majority of shareholders.  
Nevertheless, if the relevant proposal is 
received from shareholders, the matter 
will be submitted for review again within 
the statutory time period.

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesAppendicesMajor transactions

Related party transactions

List of transactions concluded in 2019 that are recognized as major transactions in accordance with the Federal Law  
“On Joint-Stock Companies”

During the reporting year, there were no transactions that are recognised as related party transactions in accordance 
with the legislation of the Russian Federation.

Transaction date

February 27, 2019

Subject of the transaction and other 
material terms of the transaction

Gratuitous transfer by the Shareholder PJSC Magnit of a contribution to the 
property of the Company JSC Tander.
In order to finance and support the activities of JSC Tander (hereinafter the 
“Company”), PJSC Magnit (the “Shareholder”) shall make a contribution 
of RUB 50,000,000,000 (fifty billion) to the Company’s property without 
compensation, and the Company shall accept this contribution and use it in 
its operations. The contribution shall be transferred to the Company within 
30 days from the time the Contract is signed by transferring money to the 
Company’s payment account. The voluntary contribution to the Company’s 
property shall not alter the size of the Shareholder’s stake, increase the 
Company’s authorized capital, or alter its nominal stock price.

Parties to the transaction

PJSC Magnit (the "Shareholder"), 
JSC Tander (the "Company")

Amount of the transaction in monetary 
terms, rubles

50,000,000,000

Size of the transaction as a per-centage 
of the book value of the Company's 
assets as of the end date of the last 
completed reporting period preceding 
the date of the transaction, %

38.58

Deadline for performance of obli-
gations under the transaction 

30 days from the date of signing the contract 

Information about the performance of 
the above obligation

Obligations fulfilled

Management body that consented 
to the transaction or its subsequent 
approval

The Board of Directors of PJSC Magnit gave consent to the transaction on 
February 13, 2019 (Minutes dated February 13, 2019)

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesAppendicesConsolidated Financial 
Statements of PJSC Magnit 
and its subsidiaries

Independent 
Auditor’s Report

Independent auditor’s report  

Consolidated statement of financial position 

Consolidated statement of comprehensive income 

Consolidated statement of cash flows  

Consolidated statement of changes in equity   

Notes to the consolidated financial statements  

159

164

166

168

170

172

Opinion
We have audited the consolidated financial statements 
of PJSC Magnit and its subsidiaries (the Group), which 
comprise the consolidated statement of financial position 
as at 31 December 2019, and the consolidated statement 
of comprehensive income, consolidated statement 
of changes in equity and consolidated statement of cash 
flows for 2019, and notes to the consolidated financial 
statements, including a summary of significant accounting 
policies.

Key audit matters
Key audit matters are those matters that, in our 
professional judgment, were of most significance 
in our audit of the consolidated financial statements 
of the current period. These matters were addressed 
in the context of our audit of the consolidated financial 
statements as a whole, and in forming our opinion thereon, 
and we do not provide a separate opinion on these 
matters. For each matter below, our description of how our 
audit addressed the matter is provided in that context.

We have fulfilled the responsibilities described 
in the Auditor’s responsibilities for the audit 
of the consolidated financial statements section of our 
report, including in relation to these matters. Accordingly, 
our audit included the performance of procedures 
designed to respond to our assessment of the risks 
of material misstatement of the consolidated financial 
statements. The results of our audit procedures, 
including the procedures performed to address 
the matters below, provide the basis for our audit opinion 
on the accompanying consolidated financial statements. 

In our opinion, the accompanying consolidated financial 
statements present fairly, in all material respects, 
the consolidated financial position of the Group 
as at 31 December 2019 and its consolidated financial 
performance and its consolidated cash flows for 2019 
in accordance with International Financial Reporting 
Standards (IFRSs).

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (ISAs). Our responsibilities under 
those standards are further described in the Auditor’s 
responsibilities for the audit of the consolidated financial 
statements section of our report. We are independent 
of the Group in accordance with the International Ethics 
Standards Board for Accountants’ Code of Ethics for 
Professional Accountants (including International 
Independence Standards) (IESBA Code) together with 
the ethical requirements that are relevant to our audit 
of the consolidated financial statements in the Russian 
Federation, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements 
and the IESBA Code. We believe that the audit evidence 
we have obtained is sufficient and appropriate to provide 
a basis for our opinion.

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Key audit matter

How our audit addressed the key audit matter

Key audit matter

How our audit addressed the key audit matter

Recognition of vendors allowances

Impairment testing of goodwill from acquisition of the SIA Group

The Group receives various types of allowances from vendors 
in the form of volume discounts and other forms of payments 
that effectively reduce the cost of goods purchased from 
the vendor. We considered this matter to be of most significance 
in our audit because the recognition of vendor allowance 
requires judgement from management in the assessment 
of the level of fulfilment of the Group’s obligations under 
the vendor agreements and because these allowances are 
a substantial part of cost of sales and inventories. Information 
about accounting policy for vendor allowances is disclosed 
in Note 3 to the consolidated financial statements.

Valuation of goods for resale 

The Group has significant balance of goods for resale. In 
accordance with IAS 2 Inventories, inventories are recorded 
at the lower of cost and net realizable value. In estimating 
the carrying amount of goods for resale, the Group’s 
management uses judgments to estimate the net realizable 
value of goods for resale and the amount of handling costs to be 
included in the carrying amount of goods for resale. As a result, 
we believe that this matter is one of most significance in our 
audit. Information on goods for resale is disclosed in Note 12 to 
the consolidated financial statements.

We compared a sample of accruals of volume and other rebates, 
recorded based on management assumptions, to supporting 
documents from vendors and supplier agreements. We also 
compared the outstanding allowances receivable to the direct 
confirmations from suppliers on a sample basis. We tested 
cut-off of vendor allowances recorded during a period shortly 
before and after year-end to supporting documents from 
vendors.

We assessed the assumptions used by the Group’s management 
in the valuation of goods for resale. We assessed the Group’s 
methodology in respect of valuation of net realizable value, 
analysed the dynamics of goods for resale turnover ratios taking 
into consideration seasonality and other applicable factors. We 
compared carrying values of goods for resale with subsequent 
sales proceeds by certain type of goods. We analysed 
individually significant transactions related to inventory items 
used and also compared monthly movements of goods for resale 
during the period with the historical information and industry 
trends, we verified the mathematical accuracy of goods for 
resale net realisable value calculation. We assessed the process 
of allocation of handling costs to the carrying amount of goods 
for resale. We analysed the structure of costs included 
in the value of goods for resale. We compared the amount 
of costs with supporting documents received from suppliers and 
the Group’s internal documents.

Impairment testing of property, plant and equipment and right-of-use assets

Impairment testing for property, plant and equipment and 
right-to-use assets was one of the key audit matters because 
the balance of property, plant and equipment and right-
to-use assets forms a significant portion of the Group’s assets 
at the reporting date, and the process of management’s 
assessment of the recoverable amount is complex and requires 
significant judgments, including judgements about future cash 
flows, capital expenditures and the discount rate.
Information about property, plant and equipment, right-to-use 
assets and results of impairment testing is disclosed in Notes 8 
and 9 to the consolidated financial statements.

Our audit procedures included an assessment of key 
management assumptions used by the Group, including those 
in respect of forecasted revenue and operating expenses. 
We also analyzed discount rates used by management 
of the Group. We engaged our internal valuation experts 
in performing these procedures. 
We also performed the sensitivity analysis of the impairment 
test with respect to changes in the key assumption and 
assessed the Group’s disclosures of these assumptions 
to which impairment testing is most sensitive, i.e., those that 
have the most significant impact on the recoverable amount 
of property, plant and equipment and right-of-use assets.

As at 31 December 2019, the balance of goodwill is 26,879,317 
thousand rubles, including 25,511,824 thousand rubles related 
to acquisition of MF-SIA LLC. As a result of this transaction, 
the Group obtained control over the SIA Group. 
Impairment testing of goodwill was one of the key audit matters 
because assessment of the recoverable amount of goodwill 
includes numerous assumptions made by the Group’s 
management, including the estimated effect of synergies, 
determination of a cash-generation unit for impairment testing 
purposes, forecasted revenue and gross margin, long-term 
growth rates and discount rates.
Information about goodwill is disclosed in Note 11 to 
the consolidated financial statements.

Transition to IFRS 16 Leases

Our audit procedures included an assessment of assumptions 
used by the Group and reasonableness of forecasted data. 
We assessed the judgment used by management in testing 
goodwill for impairment with respect to goodwill allocation 
to the relevant cash-generating unit.
We also performed the sensitivity analysis of the impairment test 
with respect to changes in the key assumptions and assessed 
the Group’s disclosures of those assumptions that have the most 
significant impact on the recoverable amount of cash generating 
unit to which goodwill is allocated.

Effective 1 January 2019, the Group adopted IFRS 16 Leases. 
When adopting the new standard, the Group applied a full 
retrospective approach.
The adoption of IFRS 16 was one of the key audit matters 
because the effect of transition to the new standard is significant 
to the consolidated financial statements, the Group has large 
number of lease contracts and significant judgments were made 
by the management in assessing initial value of right-to-use 
assets and related liabilities with respect to ability to extend 
these lease contracts and, thus, determine a lease term.
Information about the adoption of IFRS 16 Leases is disclosed 
in Note 4.2 to the consolidated financial statements.

We analyzed the Group’s accounting policy with respect 
to IFRS 16. 
We analyzed the list of lease agreements to which IFRS 16 is 
applied and compared, on a sample basis, data in agreements 
with data that were used during the implementation and 
application of the transition provisions of IFRS 16.
We analyzed management’s judgments made to determine 
the lease term in agreements with extension options. 
We tested the mathematical accuracy of calculations 
of adjustments at the transition date to IFRS 16.
We analyzed information on the adoption of IFRS 16 disclosed 
in the consolidated financial statements.

Other information included in The Annual report 
of PJSC Magnit for 2019 
Other information consists of the information included 
in the Annual Report of PJSC Magnit for 2019 other than 
the consolidated financial statements and our auditor’s 
report thereon. Management is responsible for the other 
information. The Annual Report of PJSC Magnit for 2019 is 
expected to be made available to us after the date of this 
auditor’s report. 

Our opinion on the consolidated financial statements does 
not cover the other information and we will not express any 
form of assurance conclusion thereon. 

In connection with our audit of the consolidated financial 
statements, our responsibility is to read the other 
information identified above when it becomes available 
and, in doing so, consider whether the other information 
is materially inconsistent with the consolidated financial 
statements or our knowledge obtained in the audit 
or otherwise appears to be materially misstated.

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Responsibilities of management and Board of Directors for the consolidated financial statements
Management is responsible for the preparation and fair presentation of the consolidated financial statements 
in accordance with IFRSs, and for such internal control as management determines is necessary to enable 
the preparation of consolidated financial statements that are free from material misstatement, whether due to fraud 
or error.

In preparing the consolidated financial statements, management is responsible for assessing the Group’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern 
basis of accounting unless management either intends to liquidate the Group or to cease operations, or has no realistic 
alternative but to do so.

Board of Directors are responsible for overseeing the Group’s financial reporting process.

Auditor’s responsibilities for the audit of the consolidated financial statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are 
free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with 
ISAs will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these consolidated financial statements.

As part of an audit in accordance with ISAs, we exercise professional judgment and maintain professional skepticism 
throughout the audit. We also:

 ‒ Identify and assess the risks of material misstatement of the consolidated financial statements, whether due to fraud 

or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient 
and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from 
fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, 
misrepresentations, or the override of internal control.

 ‒ Obtain an understanding of internal control relevant to the audit in order to design audit procedures that 

are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness 
of the Group’s internal control.

 ‒ Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and 

related disclosures made by management.

 ‒ Conclude on the appropriateness of management’s use of the going concern basis of accounting and, based 
on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may 
cast significant doubt on the Company’s Group’s ability to continue as a going concern. If we conclude that 
a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures 
in the consolidated financial statements or, if such disclosures are inadequate, to modify our opinion. Our 
conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events 
or conditions may cause the Group to cease to continue as a going concern.

 ‒ Evaluate the overall presentation, structure and content of the consolidated financial statements, including 

the disclosures, and whether the consolidated financial statements represent the underlying transactions and events 
in a manner that achieves fair presentation.

 ‒ Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business 

activities within the Group to express an opinion on the consolidated financial statements. We are responsible for 
the direction, supervision and performance of the group audit. We remain solely responsible for our audit opinion.

We communicate with Board of Directors regarding, among other matters, the planned scope and timing of the audit and 
significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

We also provide Board of Directors with a statement that we have complied with relevant ethical requirements regarding 
independence, and to communicate with them all relationships and other matters that may reasonably be thought 
to bear on our independence, and where applicable, related safeguards. 

From the matters communicated with Board of Directors we determine those matters that were of most significance 
in the audit of the consolidated financial statements of the current period and are therefore the key audit matters. We 
describe these matters in our auditor’s report unless law or regulation precludes public disclosure about the matter 
or when, in extremely rare circumstances, we determine that a matter should not be communicated in our report 
because the adverse consequences of doing so would reasonably be expected to outweigh the public interest benefits 
of such communication.

The partner in charge of the audit resulting in this independent auditor’s report is А.Y. Grebeniuk.

A.Y. Grebeniuk 
Partner
Ernst & Young LLC 

16 March 2020

Details of the audited entity
Name: PJSC Magnit
Record made in the State Register of Legal Entities on November 12, 
2003, State Registration Number 1032304945947. 
Address: Russia 350072, Krasnodar, Solnechnaya street, 15/5.

Details of the auditor
Name: Ernst & Young LLC
Record made in the State Register of Legal Entities on 5 
December 2002, State Registration Number 1027739707203.
Address: Russia 115035, Moscow, Sadovnicheskaya naberezhnaya, 77, 
building 1.
Ernst & Young LLC is a member of Self-regulatory organization 
of auditors Association “Sodruzhestvo”. Ernst & Young LLC is included 
in the control copy of the register of auditors and audit organizations, 
main registration number 12006020327.

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Consolidated statement  
of financial position
as at 31 December 2019 
(In thousands of Russian rubles)

Assets

Non-current assets

Property, plant and equipment

Investment property

Right-of-use assets

Intangible assets 

Goodwill

Long-term financial assets

Long-term receivables

Current assets

Inventories

Trade and other receivables

Advances paid

Taxes receivable, excluding income tax

Prepaid expenses

Short-term financial assets 

Income tax receivable

Cash and cash equivalents

Notes

31 December 2019

31 December 2018 
Restated 
(Notes 2)

1 January 2018 
Restated 
(Notes 2)

8

9

10

11

12

13

14

15

352,985,987

344,837,482

326,661,210

–

–

600,000

313,566,212

286,177,692

266,737,158

3,914,677

1,677,149

26,879,317

26,879,317

314

–

150,552

800,468

1,516,456

1,367,493

350,645

–

697,346,507

660,522,660

597,232,962

218,873,586

182,140,503

156,709,275

13,993,440

5,769,958

1,464,207

656,210

553,697

1,130,420

8,901,298

6,811,318

5,447,803

66,747

522,021

488,996

467,769

26,747,754

1,399,186

4,004,689

598,270

640,440

215,308

1,153,657

18,337,417

251,342,816

222,692,911

183,058,242

Total assets

948,689,323

883,215,571

780,291,204

Equity and liabilities

Equity attributable to the shareholders of the parent

Notes

31 December 2019

31 December 2018 
Restated 
(Notes 2)

1 January 2018 
Restated 
(Notes 2)

Share capital

Share premium

Treasury shares

Share-based payments reserve 

Retained earnings

Total equity

Non-current liabilities

Long-term loans and borrowings

Long-term lease liabilities

Long-term advances received

Long-term government grants

Deferred tax liabilities

Current liabilities

Trade and other payables

Accrued expenses

Taxes payable, excluding income tax

Dividends payable

Short-term advances received

Contract liabilities

Short-term government grants

Short-term loans and borrowings

Short-term lease liabilities

Total liabilities

Total equity and liabilities

16

16

16

31

21

9

22

29

18

19

20

17

22

21

9

1,020

1,020

1,020

87,379,413

87,257,340

87,635,960

(16,454,110)

(12,051,463)

1,623,268

–

–

–

115,983,222

137,235,129

140,502,834

188,532,813

212,442,026

228,139,814

119,632,362

93,736,140

86,338,130

320,600,953

290,581,189

266,335,407

244,623

3,206,076

408,734

2,975,361

16,073,679

15,292,458

–

1,100,568

13,729,813

459,757,693

402,993,882

367,503,918

161,631,006

131,101,185

17,020,105

4,291,007

13,084,885

4,791,836

14,452,943

13,629,822

696,526

1,056,711

62,857

64,578,456

36,609,206

665,285

1,447,052

62,340

70,837,201

32,160,057

99,142,151

11,574,953

6,283,720

831

562,691

315,696

55,423

40,121,925

26,590,082

300,398,817

267,779,663

184,647,472

760,156,510

670,773,545

552,151,390

948,689,323

883,215,571

780,291,204

The Chief Executive Officer 
of PJSC Magnit  
J.G. Dunning

The accompanying notes on pages 13-79 are an integral part of these consolidated financial statements.

The accompanying notes on pages 13-79 are an integral part of these consolidated financial statements.

16 March 2020

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PJSC Magnit 
Consolidated statement 
of comprehensive income
for the year ended 31 December 2019  
(In thousands of Russian rubles)

Revenue 

Cost of sales

Gross profit

Rental and sublease income

Selling expenses

General and administrative expenses 

IInterest income

Finance costs

Other income

Other expenses

Foreign exchange gain/(loss)

Profit before tax

Income tax expense

Profit for the year

Total comprehensive income for the year, net of tax

2019

2018 
Restated  
(Notes 2)

1,368,705,394

1,237,015,457

(1,056,706,053)

(940,941,519)

Notes

23

24

Profit for the year

Attributable to:

311,999,341

296,073,938

Shareholders of the parent

3,143,997

2,942,620

(15,686,379)

(16,069,946)

Total comprehensive income for the year, net of tax

(254,961,673)

(220,744,798)

Attributable to:

272,595

210,316

Shareholders of the parent

Notes

2019

2018 
Restated  
(Notes 2)

9,564,222

24,170,268

9,564,222

24,170,268

9,564,222

24,170,268

9,564,222

24,170,268

Earnings per share (in RUB per share) 
- basic and diluted profit for the year attributable to  
 the shareholders of the parent

30

97,98

238,96

25

26

27

28

29

30

(47,781,649)

(39,541,807)

16,396,467

(1,676,061)

872,834

10,514,535

(907,548)

(1,523,135)

12,579,472

30,954,175

(3,015,250)

(6,783,907)

9,564,222

9,564,222

24,170,268

24,170,268

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The accompanying notes on pages 172-245 are an integral part of these consolidated financial statements.

16 March 2020

The Chief Executive Officer 
of PJSC Magnit  
J.G. Dunning

MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesAppendices 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  Notes

2019

2018 
Restated 
(Notes 2)

12,579,472

30,954,175

Cash generated from operations

Increase in government grants

PJSC Magnit 
Consolidated statement of cash flows
for the year ended 31 December 2019  
(In thousands of Russian rubles)

Cash flows from operating activities

Profit before income tax

Adjustments for:

Depreciation and impairment of property, plant and equipment and right-
of-use assets

Amortization of intangible assets

Loss from disposal of property, plant and equipment 

Loss from disposal of intangible assets

Gain from disposal of investment property

Gain from sales of investments

Accrual/(reversal) of provision for expected credit losses (ECL)

Share-based payments reserve

Gain from cancellation of lease contracts

Foreign exchange (gain)/loss

Finance costs

Investment income

8, 9

10

26

9

27

87,117,847

72,354,587

976,589

358,190

23,164

–

(47,511)

405,773

2,452,342

(1,985,180)

(872,834)

47,781,649

(272,595)

798,926

549,026

10,754

(1,180)

–

(97,118)

–

(1,804,180)

1,523,135

39,541,807

(210,316)

Operating cash flows before working capital changes

148,516,906

143,619,616

Cash flows from financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Dividends paid

Repayment of lease liabilities

Purchase of treasury shares

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

(6,787,427)

(322,155)

(132,870)

(1,397,460)

(134,189)

(1,213,236)

(1,442,228)

511,328

1,145,281

118,695

(36,733,083)

(23,050,790)

31,320,853

10,095,175

3,935,220

(500,829)

(390,341)

511,124

(1,827,166)

1,131,357

Income tax paid

Interest paid 

Interest received

Net cash from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of intangible assets

Cash acquired on business combination 

Proceeds from sale of property, plant and equipment

Proceeds from sale of investment property

Loans provided

Loans repaid 

Proceeds from government grants

Net cash used in investing activities

Cash flows from financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Dividends paid

Repayment of lease liabilities

Purchase of treasury shares

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

  Notes

22

2019

231,232

2018 
Restated 
(Notes 2)

1,858,968

8

10

7

22

33

33

17,33

9,33

16

15

15

137,605,857

131,458,124

(2,896,680)

(4,433,235)

(46,732,567)

(40,266,504)

251,870

200,720

88,228,480

86,959,105

(53,911,476)

(50,498,665)

(3,237,281)

–

672,002

–

(539,032)

692,806

–

(957,597)

187,758

1,079,628

601,180

(1,507,414)

166,756

22,742

(56,322,981)

(50,905,612)

695,756,324

600,693,859

(677,163,335)

(572,272,534)

(29,993,007)

(13,808,982)

(33,242,289)

(24,527,812)

(5,109,648)

(17,727,687)

(49,751,955)

(27,643,156)

(17,846,456)

26,747,754

8,901,298

8,410,337

18,337,417

26,747,754

The Chief Executive Officer 
of PJSC Magnit  
J.G. Dunning

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The accompanying notes on pages 172-245 are an integral part of these consolidated financial statements.

16 March 2020

MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesAppendices 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PJSC Magnit 
Consolidated statement  
of changes in equity
for the year ended 31 December 2019  
(In thousands of Russian rubles)

Attributable to shareholders of the parent

Attributable to shareholders of the parent

Balance at 1 January 2018

Effect of adoption of IFRS 16 Leases (Note 4.2)

Effect of change in vendor rebates allocation method 
(Note 4.1)

Share capital

1,020

–

–

Share premium

87,635,960

–

–

Balance at 1 January 2018 (restated)

1,020

87,635,960

Profit for the year

Total comprehensive income for the year

Dividends declared (Note 17)

Purchase of treasury shares (Note 16)

Business combination (Notes 7)

Balance at 31 December 2018 (restated)

Balance at 1 January 2019

Profit for the year

Total comprehensive income for the year

Dividends declared (Note 17)

Purchase of treasury shares (Note 16)

Share-based payments (Notes 16, 31)

Transfer of rights to equity instruments for share based 
payments (Note 16)

–

–

–

–

–

1,020

1,020

–

–

–

–

–

–

Balance at 31 December 2019

1,020

–

–

–

–

(378,620)

87,257,340

87,257,340

–

–

–

–

–

122,073

87,379,413

Treasury shares

Provision for  
share-based payments

–

–

–

–

–

–

–

(17,727,687)

5,676,224

(12,051,463)

(12,051,463)

–

–

–

(5,109,648)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

2,452,342

707,001

(16,454,110)

(829,074)

1,623,268

Retained earnings

171,670,459

(26,771,443)

(4,396,182)

140,502,834

24,170,268

24,170,268

(27,437,973)

–

–

Equity attributable  
to shareholders of the parent

259,307,439

(26,771,443)

(4,396,182)

228,139,814

24,170,268

24,170,268

(27,437,973)

(17,727,687)

5,297,604

137,235,129

212,442,026

137,235,129

9,564,222

9,564,222

(30,816,128)

–

–

–

212,442,026

9,564,222

9,564,222

(30,816,128)

(5,109,648)

2,452,342

–

115,983,223

188,532,814

The Chief Executive Officer 
of PJSC Magnit  
J.G. Dunning

The accompanying notes on pages 172-245 are an integral part of these consolidated financial statements.

16 March 2020

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PJSC Magnit 
Notes to Consolidated Financial 
Statements for the Year 
Ended 31 December 2019 
(In thousands of Russian rubles)

1. Corporate information

Closed Joint Stock Company Magnit (Magnit) was incorporated in Krasnodar, the Russian Federation, in 
November 2003. 

In January 2006, Magnit changed its legal form to Open Joint Stock Company Magnit. There was no change 
in the principal activities or shareholders as a result of the change to an Open Joint Stock Company. In 2014 Magnit 
changed its legal name to Public Joint Stock Company (the Company or PJSC Magnit) in accordance with changes 
in legislation.

PJSC Magnit and its subsidiaries (the “Group”) operate in the retail and distribution of consumer goods under the Magnit 
name. The Group’s retail operations are operated through convenience stores, cosmetic stores, hypermarkets and other.

All of the Group’s operational activities are conducted in the Russian Federation. The principal operating office 
of the Group is situated at 15/5 Solnechnaya Str., 350072, Krasnodar, the Russian Federation.

The principal activities of the Group’s subsidiaries all of which are incorporated in the Russian Federation, and 
the effective ownership percentages are as follows:

Company name

JSC Tander

LLC Retail Import

LLC BestTorg

LLC MFK

LLC Selta

Principal activity

Food retail and wholesale

Import operations

Food retail in Moscow and the Moscow region

Other activities

Transportation services for the Group

LLC TK Zelenaya Liniya

Greenhouse complex

LLC Tandem

LLC Alkotrading

LLC ITM

Rent operations

Other operations

IT operations

LLC Logistika Alternativa

Import operations

LLC Zvezda

LLC TD–holding 

LLC MagnitEnergo

Assets holder, vehicles maintenance services for 
the Group

Production and processing of food for the Group

Buyer of electric power for the Group

Ownership 
interest as at 31 
December 2019

Ownership 
interest as at 31 
December 2018

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Company name

Principal activity

LLC Management Company Industrial 
Park Krasnodar

Management of production assets 

LLC Kuban Confectioner

Production of food for the Group

LLC Kuban Factory of Bakery Products

Production of food for the Group

LLC Volshebnaya svezhest

Production of household chemicals for the Group

LLC Moroznye pripasy

Production of food for the Group

LLC Moskva na Donu

Production of agricultural products for the Group

LLC Magnit Pharma

Pharmaceutical license holder

LLC Magnit IT Lab**

Innovative software product development

LLC TH SIA Group

Pharmaceutical wholesale

LLC MF-SIA

Management activities

JSC SIA International Ltd

Pharmaceutical wholesale

JSC Rink

Production of medical devices

LLC MC SIA Group

Management activities

JSC SIA International – Krasnodar

Commission trade of medicines and medical products

LLC SIA International – Arkhangelsk

Commission trade of medicines and medical products

LLC SIA International – Astrakhan*

Commission trade of medicines and medical products

LLC SIA International – Barnaul*

Commission trade of medicines and medical products

LLC SIA International – Belgorod*

Commission trade of medicines and medical products

LLC SIA International – 
Blagoveshchensk*

LLC SIA International – Velikiy 
Novgorod*

Commission trade of medicines and medical products

Commission trade of medicines and medical products

LLC SIA International – Vladivostok

Commission trade of medicines and medical products

LLC SIA International – Penza*

Commission trade of medicines and medical products

LLC SIA International – Tambov

Commission trade of medicines and medical products

JSC SIA International – Omsk*

Commission trade of medicines and medical products

LLC SIA International – Vladimir*

Commission trade of medicines and medical products

LLC SIA International – Volgograd

Commission trade of medicines and medical products

LLC SIA International – Voronezh

Commission trade of medicines and medical products

LLC SIA International – Ekaterinburg

Commission trade of medicines and medical products

LLC SIA International – Irkutsk

Commission trade of medicines and medical products

Ownership 
interest as at 31 
December 2019

Ownership 
interest as at 31 
December 2018

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

80%

100%

–

–

–

–

–

100%

–

100%

–

–

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

–

100%

100%

100%

100%

100%

80%

100%

100%

100%

100%

100%

100%

100%

100%

100%

85%

100%

100%

100%

100%

100%

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Basis of preparation

Statement of compliance

These consolidated financial statements have been prepared in accordance with International Financial Reporting 
Standards (“IFRS”).

Basis of accounting
The Group’s entities maintain their accounting records in Russian rubles (“RUB”) and prepare their statutory financial 
statements in accordance with the Regulations on Accounting and Reporting of the Russian Federation. The statutory 
financial statements have been adjusted to present these consolidated financial statements in accordance with IFRS. 

The consolidated financial statements are presented in Russian rubles and all values are rounded to the nearest 
thousand, except when otherwise indicated.

The financial statements have been prepared on a historical cost basis except for the use of fair value as deemed cost 
for certain property, plant and equipment as at the date of transition to IFRS, and financial instruments and investment 
property at fair value. 

The consolidated financial statements provide comparative information in respect of the previous period. The Group 
has presented an additional statement of financial position as at 1 January 2018 due to retrospective application 
of the accounting policies as a result of adoption of IFRS 16 Leases (Note 4.2) and a changed method of allocating 
vendor rebates (Note 4.1).

PJSC Magnit 
Notes to consolidated financial statements  
for the year ended 31 December 2019 (In thousands of Russian rubles)
(continued)

1. 

Corporate information. (continued)

Company name

Principal activity

Ownership 
interest as at 31 
December 2019

Ownership 
interest as at 31 
December 2018

LLC SIA International – Kazan

Commission trade of medicines and medical products

100%

LLC SIA International – Kamchatka*

Commission trade of medicines and medical products

LLC SIA International – Kemerovo*

Commission trade of medicines and medical products

LLC SIA International – Kirov*

Commission trade of medicines and medical products

LLC SIA International – Krasnoyarsk

Commission trade of medicines and medical products

LLC SIA International – Murmansk*

Commission trade of medicines and medical products

LLC SIA International – Nizhniy 
Novgorod

Commission trade of medicines and medical products

LLC SIA International – Novosibirsk

Commission trade of medicines and medical products

LLC SIA International – Orenburg*

Commission trade of medicines and medical products

LLC SIA International – Perm*

Commission trade of medicines and medical products

LLC SIA International – Rostov-on-Don Commission trade of medicines and medical products

LLC SIA International – Samara

Commission trade of medicines and medical products

LLC SIA International – Saint Petersburg Commission trade of medicines and medical products

LLC SIA International – Saratov*

Commission trade of medicines and medical products

LLC SIA International – Smolensk*

Commission trade of medicines and medical products

LLC SIA International – Stavropol*

Commission trade of medicines and medical products

LLC SIA International – Tula*

Commission trade of medicines and medical products

LLC SIA International – Tyumen*

Commission trade of medicines and medical products

LLC SIA International – Ufa*

Commission trade of medicines and medical products

–

–

–

100%

–

100%

100%

–

–

100%

100%

100%

–

–

–

–

–

–

LLC SIA International – Khabarovsk

Commission trade of medicines and medical products

100%

LLC SIA International – Chelyabinsk*

Commission trade of medicines and medical products

LLC SIA International – Chernozemie*

Commission trade of medicines and medical products

LLC SIA International 
– Yuzhno-Sakhalinsk*

Commission trade of medicines and medical products

LLC SIA International – Yaroslavl*

Commission trade of medicines and medical products

–

–

–

–

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

* 

** 

 In 2019 the management of the Group decided to liquidate a number of the SIA Group companies engaged in commission trade 
of medicines and medical products. Liquidation of these companies did not have a significant impact on the consolidated financial 
statements of the Group and its operations.

On 15 January 2019, the Group established a new company, LLC Magnit IT Lab, to develop innovative software products aiming to address 
the current IT challenges faced by the Group. 

The consolidated financial statements of the Group for the year ended 31 December 2019 were authorised for release 
by the Chief Executive Officer of PJSC Magnit on 16 March 2020.

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Basis of preparation. (continued)

The table below shows the cumulative effect (increase/(decrease)) of the adoption of IFRS 16 (Note 4.2), changes 
in the method of allocating vendor rebates (Note 4.1), and final fair values of identifiable assets and liabilities of SIA 
Group as at the acquisition date (Note 7) on the consolidated statement of financial position as at 31 December 
and 1 January 2018 (increase/(decrease)):

31 December 2018 
as previously 
reported

Effect of adoption 
of IFRS 16

Effect of change 
in the vendor rebates 
allocation method

Effect of final 
fair value 
measurement

31 December 2018 
as restated

ASSETS

Property, plant and equipment 

350 331 456

(4 317 977)

Right-of-use assets 

Land lease rights

Intangible assets

Goodwill

Long-term receivables

Deferred tax asset

–

285 969 493

2 196 180

(2 196 180)

3 442 439

(1 765 290)

24 091 508

–

2 687 401

–

–

–

Total non-current assets

382 899 536

277 690 046

Inventory

Trade and other receivables

187 778 882

6 961 003

–

–

Advances paid

5 654 981

(207 178)

–

–

–

–

–

–

–

–

(1 175 997)

344 837 482

208 199

286 177 692

–

–

–

1 677 149

2 787 809

26 879 317

800 468

800 468

(2 687 401)

–

(66 922)

660 522 660

1 January 2018 as 
previously reported

Effect of adoption  
of IFRS 16

Effect of change 
in the vendor rebates 
allocation method

1 January 2018 as 
restated

Assets

Property, plant and equipment 

329,826,903

(3,165,693)

Right-of-use assets 

Land lease rights

Intangible assets

–

266,737,158

2,373,022

2,267,960

(2,373,022)

(751,504)

Total non-current assets

336,786,023

260,446,939

–

–

–

–

–

326,661,210

266,737,158

–

1,516,456

597,232,962

Inventory

Advances paid

Total current assets

Total assets

Retained earnings

Equity attributable to the shareholders 
of the parent

Liabilities

162,204,502

4,990,444

189,539,224

–

(5,495,227)

156,709,275

(985,755)

(985,755)

–

4,004,689

(5,495,227)

183,058,242

526,325,247

259,461,184

(5,495,227)

780,291,204

171,670,459

(26,771,443)

(4,396,182)

140,502,834

259,307,439

(26,771,443)

(4,396,182)

228,139,814

(5 868 454)

230 075

182 140 503

Long-term lease liabilities

–

266,335,407

–

266,335,407

–

–

(149 685)

6 811 318

–

5 447 803

Deferred tax liabilities

21,521,720

(6,692,862)

(1,099,045)

13,729,813

Total non-current liabilities

108,960,418

259,642,545

(1,099,045)

367,503,918

Total current assets

228 688 153

(207 178)

(5 868 454)

80 390

222 692 911

Short-term lease liabilities

–

26,590,082

611 587 689

277 482 868

(5 868 454)

13 468

883 215 571

Total current liabilities

158,057,390

26,590,082

–

–

26,590,082

184,647,472

Total assets

Retained earnings

Equity attributable   
to the shareholders  of the parent

Liabilities

178 097 010

(36 167 118)

(4 694 763)

253 303 907

(36 167 118)

(4 694 763)

Long-term lease liabilities

–

290 581 189

–

–

–

–

137 235 129

212 442 026

290 581 189

Total iabilities

267,017,808

286,232,627

(1,099,045)

552,151,390

Total adjustment to equity and 
liabilities

Total adjustment to equity 
andliabilities

526,325,247

259,461,184

(5,495,227)

780,291,204

526,325,247

259,461,184

(5,495,227)

780,291,204

Deferred tax liabilities

25 550 550

(9 046 636)

(1 173 691)

(37 765)

15 292 458

Total non-current liabilities

122 670 785

281 534 553

(1 173 691)

(37 765)

402 993 882

Trade and other payables

131 173 426

(44 624)

Accrued expenses

13 006 035

–

Short-term lease liabilities

–

32 160 057

Total current liabilities

235 612 997

32 115 433

–

–

–

–

(27 617)

131 101 185

78 850

13 084 885

–

32 160 057

51 233

267 779 663

Total liabilities

358 283 782

313 649 986

(1 173 691)

13 468

670 773 545

Total adjustment  
to equity and liabilities

611 587 689

277 482 868

(5 868 454)

13 468

883 215 571

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2. 

Basis of preparation. (continued)

The table below shows the cumulative effect (Increase/decrease) of the adoption of IFRS 16 (Note 4.2) and changes 
in the method of allocating vendor rebates (Note 4.1) on the consolidated statement of comprehensive income for 2018 
(increase/(decrease) for gain and decrease/(increase) for loss):

The table below shows the cumulative effect of the adoption of IFRS 16 (Note 4.2) and changes in the method 
of allocating vendor rebates (Note 4.1), and completed fair value measurement of the identifiable assets and liabilities 
of SIA Group as at the acquisition date (Note 7) on the consolidated statement of cash flows for 2018:

Cost of sales

Gross profit

2018 as previously 
reported

Effect of adoption 
of IFRS 16

Effect of change 
in the vendor rebates 
allocation method

2018 as restated

(940,568,293)

296,447,164

–

–

(373,226)

(940,941,519)

(373,226)

296,073,938

2018 as previously 
reported

Effect of adoption 
of IFRS 16

Effect of change 
in the vendor rebates 
allocation method

2018 as restated

Cash flows used in operating activities

Profit before tax

43,071,995

(11,744,594)

(373,226)

30,954,175

General and administrative expenses

(237,709,394)

16,964,596

Finance expenses

Other income

Foreign exchange gain/(loss)

Profit before tax

Income tax expense

Profit for the year

Total comprehensive income for the year, 
net of tax, attributable to shareholders 
of the parent

Basic and diluted profit for the year 
attributable to shareholders of the parent

(9,136,262)

(30,405,545)

8,710,355

(1,415,310)

1,804,180

(107,825)

–

–

–

–

(220,744,798)

(39,541,807)

10,514,535

(1,523,135)

43,071,995

(11,744,594)

(373,226)

30,954,175

(9,207,471)

2,348,919

74,645

(6,783,907)

33,864,524

(9,395,675)

(298,581)

24,170,268

33,864,524

(9,395,675)

(298,581)

24,170,268

334,81

(92,89)

(2,96)

238,96

Depreciation and impairment of property, plant and 
equipment and right-of-use assets

35,521,322

36,833,265

Amortization of intangible assets 

996,116

(197,190)

Loss from disposal of land lease rights

Loss from disposal of intangible assets

Foreign exchange loss

Finance costs

Gain on lease derecognition

Operating cash flows before working capital 
changes

Increase in advances paid

Increase in inventories

25,789

27,278

1,415,310

(25,789)

(16,524)

107,825

9,136,262

30,405,545

–

(1,804,180)

–

–

–

–

–

–

–

72,354,587

798,926

–

10,754

1,523,135

39,541,807

(1,804,180)

90,434,484

53,558,358

(373,226)

143,619,616

(663,651)

(778,577)

–

(1,442,228)

(23,424,016)

–

373,226

(23,050,790)

Increase in trade and other payables

10,247,625

(152,449)

Cash generated from operations

78,830,792

52,627,332

Interest paid

(9,860,959)

(30,405,545)

Net cash from operating activities

64,737,318

22,221,787

Purchase of property, plant and equipment

(51,603,538)

1,104,873

Purchase of intangible assets

Purchase of land lease rights

(2,154,557)

1,196,960

(847)

847

Net cash used in investing activities

(53,208,292)

2,302,680

Repayment of lease liabilities

(3,345)

(24,524,467)

Net cash generated from / (used in) financing 
activities

(3,118,689)

(24,524,467)

–

–

–

–

–

–

–

–

–

–

10,095,176

131,458,124

(40,266,504)

86,959,105

(50,498,665)

(957,597)

–

(50,905,612)

(24,527,812)

(27,643,156)

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2. 

Basis of preparation. (continued)

Reclassifications
The Group has changed the presentation of certain items of the consolidated statement of comprehensive income 
for 2019 and 2018 to present income from operating leases and subleases in the line “Rental and sublease income”, and 
reclassified some warehousing and in-house production costs from the line “General and administrative expenses” to 
the line “Cost of sales”. The comparative information for the year ended 31 December 2018 was reclassified to conform 
to the current year presentation.

Functional currency
The Russian ruble is the functional currency of all the companies within the Group and the currency in which these 
consolidated financial statements are presented.

Going concern
In assessing whether the going concern assumption is appropriate for the Group, management considered cash flow 
projections for 2020, taking into account Russia’s current economic environment, the financial situation of the Group, 
undrawn loan facilities available to it, as well as planned expenditure on opening new stores and maintaining existing 
ones.

Management believes that operating cash flows and the available sources of credit are sufficient to meet the Group’s 
liabilities during the next year. Thus, these consolidated financial statements have been prepared on a going concern 
basis.

3. 

Summary of significant accounting policies

Basis of consolidation
The consolidated financial statements incorporate the financial statements of the Company and other entities controlled 
by the Company (its subsidiaries). Control is achieved when the Group is exposed, or has rights, to variable returns 
from its involvement with the investee and has the ability to affect those returns through its power over the investee. 
Specifically, the Group controls an investee if and only if the Group has:

 ‒ Power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities 

of the investee);

 ‒ Exposure, or rights, to variable returns from its involvement with the investee; and
 ‒ The ability to use its power over the investee to affect its returns.

When the Group has less than a majority of the voting or similar rights of an investee, the Group considers all relevant 
facts and circumstances in assessing whether it has power over an investee, including:

 ‒ The contractual arrangement with the other vote holders of the investee;
 ‒ Rights arising from other contractual arrangements;
 ‒ The Group’s voting rights and potential voting rights.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes 
to one or more of the three elements of control. Consolidation of a subsidiary begins when the Group obtains control 
over the subsidiary and ceases when the Group loses control of the subsidiary. Assets, liabilities, income and expenses 
of a subsidiary acquired or disposed of during the year are included in the consolidated financial statements from 
the date the Group gains control until the date the Group ceases to control the subsidiary.

Profit or loss and each component of other comprehensive income (OCI) are attributed to the shareholders of the parent 
of the Group and to the non-controlling interests, even if this results in the non-controlling interests having a deficit 
balance. The financial statements of subsidiaries are prepared for the same reporting period as those of the parent 
company. When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting 
policies in line with the Group’s accounting policies. All intra-group assets and liabilities, equity, income, expenses and 
cash flows relating to transactions between members of the Group are eliminated in full on consolidation.

If the Group loses control over a subsidiary, it derecognizes the respective assets (including goodwill), liabilities, 
non-controlling interests, and other components of equity, and recognizes any resultant gain or loss in profit or loss.  
Any investment retained is recognized at fair value.

Business combinations
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured 
as the aggregate of the consideration transferred, measured at acquisition date fair value and the amount of any 
non-controlling interest in the acquiree. For each business combination, the acquirer measures the non-controlling 
interest in the acquiree either at fair value or at the proportionate share of the acquiree’s identifiable net assets. 
Acquisition costs are expensed and included in administrative expenses as incurred.

When the Group acquires a business, it assesses the financial assets and liabilities assumed for appropriate 
classification and designation in accordance with the contractual terms, economic circumstances and pertinent 
conditions as at the acquisition date. This includes the separation of embedded derivatives in host contracts held 
by the acquiree.

If the business combination is achieved in stages the acquirer’s previously held equity interest in the acquiree 
is remeasured to fair value at the acquisition date through profit or loss or other comprehensive income, as appropriate.

Any contingent consideration to be transferred by the acquirer will be recognized at fair value at the acquisition date. 
Contingent consideration classified as equity is not remeasured and its subsequent settlement is accounted for within 
equity. Contingent consideration classified as an asset or liability that is a financial instrument and within the scope 
of IFRS 9 Financial Instruments, is measured at fair value with the changes in fair value recognized in the statement 
of comprehensive income in accordance with IFRS 9. Other contingent consideration that is not within the scope 
of IFRS 9 is measured at fair value at each reporting date with changes in fair value recognized in profit or loss.

Goodwill is initially measured at cost (being the excess of the aggregate of the consideration transferred and the amount 
recognized for non-controlling interests and any previous interest held over the net identifiable assets acquired and 
liabilities assumed). If the fair value of the net assets acquired is in excess of the aggregate consideration transferred, 
the Group re-assesses whether it has correctly identified all of the assets acquired and all of the liabilities assumed and 
reviews the procedures used to measure the amounts to be recognized at the acquisition date. If the reassessment still 
results in an excess of the fair value of net assets acquired over the aggregate consideration transferred, then the gain 
is recognized in profit or loss.

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. For the purpose 
of impairment testing, goodwill acquired in a business combination is, from the acquisition date, allocated to each 
of the Group’s cash-generating units that are expected to benefit from the combination, irrespective of whether other 
assets or liabilities of the acquire are assigned to those units. 

Where goodwill forms part of a cash-generating unit and part of the operation within that unit is disposed of, 
the goodwill associated with the operation disposed of is included in the carrying amount of the operation when 
determining the gain or loss on disposal of the operation. Goodwill disposed of in this circumstance is measured based 
on the relative values of the operation disposed of and the portion of the cash-generating unit retained.

Current versus non-current classification
The Group presents assets and liabilities in statement of financial position based on current/non-current classification. 
An asset is current when:

 ‒ Expected to be realised or intended to be sold or consumed in normal operating cycle;
 ‒ Held primarily for the purpose of trading;
 ‒ Expected to be realised within twelve months after the reporting period; or
 ‒ Cash or cash equivalent unless restricted from being exchanged or used to settle a liability for at least twelve months 

after the reporting period.

All other assets are classified as non-current. 

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Summary of significant accounting policies. (continued)

A liability is current when:

 ‒ It is expected to be settled in normal operating cycle;
 ‒ It is held primarily for the purpose of trading;
 ‒ It is due to be settled within twelve months after the reporting period; or
 ‒ There is no unconditional right to defer the settlement of the liability for at least twelve months after the reporting 

period.

The Group classifies all other liabilities as non-current.

Deferred tax assets and liabilities are classified as non-current assets and liabilities.

Fair value measurement
The Group measures non-financial assets such as investment properties, at fair value at each balance sheet date. Fair 
values of financial instruments measured at amortised cost are disclosed in Note 33.

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date. The fair value measurement is based on the presumption that 
the transaction to sell the asset or transfer the liability takes place either:

 ‒ In the principal market for the asset or liability; or
 ‒ In the absence of a principal market, in the most advantageous market for the asset or liability.

The principal or the most advantageous market must be accessible to by the Group.

The fair value of an asset or a liability is measured using the assumptions that market participants would use when 
pricing the asset or liability, assuming that market participants act in their economic best interest.

A fair value measurement of a non-financial asset takes into account a market participant’s ability to generate economic 
benefits by using the asset in its highest and best use or by selling it to another market participant that would use 
the asset in its highest and best use.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data are 
available to measure fair value, maximising the use of relevant observable inputs and minimising the use of unobservable 
inputs.

All assets and liabilities for which fair value is measured or disclosed in the financial statements are categorised 
within the fair value hierarchy, described as follows, based on the lowest level input that is significant to the fair value 
measurement as a whole:

 ‒ Level 1 – quoted (unadjusted) market prices in active markets for identical assets or liabilities;
 ‒ Level 2 – valuation techniques for which the lowest level input that is significant to the fair value measurement 

is directly or indirectly observable;

 ‒ Level 3 – valuation techniques for which the lowest level input that is significant to the fair value measurement 

is unobservable.

For assets and liabilities that are recognized in the financial statements on a recurring basis, the Group determines 
whether transfers have occurred between Levels in the hierarchy by re-assessing categorization (based on the lowest 
level input that is significant to the fair value measurement as a whole) at the end of each reporting period.

External valuers are involved for valuation of investment properties. Selection criteria include market knowledge, 
reputation, independence and whether professional standards are maintained. 

Revenue from contracts with customers
The Group is engaged in both retail and wholesale activities; goods are sold through a network of own stores and 
distribution centres. Revenue is recognized when control of the goods passes to the customer, i.e., sales to retail 
customers are recognized at the point of sale in stores and to wholesale customers – at the point of sale in distribution 
centres, at an amount that reflects the consideration to which the Group expects to be entitled in exchange for those 
goods. Revenue is reduced by the expected amount of returns to which customers are entitled under Russian law 
within 14 days of the purchase except for certain categories of goods. The Group uses historical data on the term and 
frequency of returns from customers to estimate and recognize provisions for such returns at the time of sale. Because 
the level of returns has been steady for several years, it is highly probable that no significant changes in cumulative 
revenue recognized will occur. The validity of this assumption and the estimated amount of returns are reassessed 
at each reporting date.

Customer loyalty program
For the purpose of promoting sales and building customer loyalty, the Group establishes promotion programs to allow 
customers accumulate loyalty points and exchange them for goods specially purchased for promotions. The loyalty 
program gives rise to a separate performance obligation because it provides a material right to the customer. The Group 
allocates a portion of the transaction price to the loyalty points awarded to the customer based on their relative stand-
alone selling price and recognizes that portion as a contract liability until the points are redeemed by the customer. 
Revenue is recognized when the customer redeems their loyalty points against goods. The relative stand-alone selling 
price of the loyalty points is estimated based on the probability that the customer will redeem their points. The Group 
updates, on a quarterly basis, its estimate of the number of loyalty points that will be redeemed, and the adjusted 
balance of contract liabilities is charged against revenue.

Expenses related to loyalty programs in respect of goods specially purchased for promotions, are recognized in selling 
expenses and classified as advertising expenses.

Revenue from advertising services
Revenue from advertising services is recognized in the reporting period when the services are provided. The Group 
classifies such revenue within other operating income and recognizes it over the period, as a customer receives 
the services and obtains benefit from them at the same point of time. The Group recognizes revenue as a proportion 
of provided services to total services per contract.

Property, plant and equipment
Property, plant and equipment are stated at cost, net of accumulated depreciation and accumulated impairment losses, 
if any. Such cost includes the cost of replacing part of the property, plant and equipment and borrowing costs for long-
term construction projects if the recognition criteria are met. When significant parts of property, plant and equipment 
are required to be replaced at intervals, the Group depreciates them separately based on their specific useful lives.

Historical cost information was not available in relation to buildings purchased prior to transition to IFRS 
(1 January 2004). Therefore, management used valuations performed by independent professional appraisers 
to establish the fair value as at the date of transition to IFRS, and used that value as the deemed cost at that date. 

Cost includes major expenditure for improvements which extend the useful lives of the assets or increase their revenue-
generating capacity. Repairs and maintenance are charged to the consolidated statement of comprehensive income 
as incurred.

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction, over 
their estimated useful lives, using the straight-line method. The depreciation method applied to an asset is reviewed 
at least at each financial year-end and, if there has been a significant change in the expected pattern of consumption 
of the future economic benefits embodied in the asset, the method is changed to reflect the changed pattern on a 
perspective basis as a change in an accounting estimate.

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3. 

Summary of significant accounting policies (continued)

The estimated useful economic lives of the related assets are as follows:

Buildings

Machinery and equipment

Other fixed assets

Useful life in years

10-50

3-14

3-10

Other fixed assets consist of vehicles and other relatively small groups of fixed assets.

Construction in progress comprises costs directly related to the construction of property, plant and equipment including 
an appropriate allocation of directly attributable variable overheads that are incurred in construction. Depreciation 
of an asset begins when it is available for use, i.e. when it is in the location and condition necessary for it to be capable 
of operating in the manner intended by management. Construction in progress is reviewed regularly to determine 
whether its carrying value is recoverable and whether appropriate provision for impairment is made.

The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the sales 
proceeds and the carrying amount of the asset and is recognized in the consolidated statement of comprehensive 
income.

Government grants
A government grant is recognized when there is reasonable assurance that the entity will comply with the conditions 
attaching to it, and that the grant will be received.

If grants are provided to finance specific expenses, government grants are recognized in profit or loss on a systematic 
basis over the periods in which the entity recognizes as expenses the related costs for which the grants are intended 
to compensate. If grants are provided to finance an asset, government grants are be recognized in profit or loss on a 
straight-line basis over the expected useful life of that asset. 

The benefit of a government loan at a below-market interest rate is treated as a government grant. The loan 
is recognized at fair value. The benefit of the below-market interest rate is measured as the difference between 
the initial carrying value of the loan and cash received.

Investment property
Investment property is measured initially at cost, including transaction costs. Subsequent to initial recognition, 
investment property is stated at fair value, which reflects market conditions at the reporting date. Gains or losses arising 
from changes in the fair values of investment property are included in the consolidated statement of comprehensive 
income in the period in which they arise. Fair values are evaluated annually by an accredited external, independent 
valuer, applying a valuation model recommended by the International Valuation Standards Committee.

Investment property is derecognized when either it has been disposed of or when the investment property 
is permanently withdrawn from use and no future economic benefit is expected from its disposal. The difference 
between the net disposal proceeds and the carrying amount of the asset is recognized in the consolidated statement 
of comprehensive income in the period of derecognition.

Transfers are made to or from investment property only when there is a change in use. For a transfer from investment 
property to owner-occupied property, the deemed cost for subsequent accounting is the fair value at the date 
of change in use. If owner-occupied property becomes an investment property, the Group accounts for such property 
in accordance with the policy applicable to property, plant and equipment up to the date of change in use.

Intangible assets
Intangible assets acquired separately are measured on initial recognition at cost. The cost of intangible assets acquired 
in a business combination is their fair value at the date of acquisition. Following initial recognition, intangible assets are 
carried at cost less any accumulated amortisation and accumulated impairment losses. Internally generated intangibles, 
excluding capitalized development costs, are not capitalized, and the related expenditure is reflected in profit or loss 
in the period in which the expenditure is incurred.

The useful lives of intangible assets are assessed as either finite or indefinite. Intangible assets with finite lives are 
amortised over the useful economic life and assessed for impairment whenever there is an indication that the intangible 
asset may be impaired.

The following useful lives are used in the calculation of amortization:

Description

Licenses

Software

Trademarks

Other

Useful life in years

1-25

1-25

1-10

1-7

The amortisation period and the amortisation method for an intangible asset with a finite useful life are reviewed 
at least at the end of each reporting period. Changes in the expected useful life or the expected pattern of consumption 
of future economic benefits embodied in the asset are considered to modify the amortisation period or method, as 
appropriate, and are treated as changes in accounting estimates. The amortisation expense on intangible assets 
with finite lives is recognized in the consolidated statement of comprehensive income in the expense category that 
is consistent with the function of the intangible assets. 

Intangible assets with indefinite useful lives are not amortised, but are tested for impairment annually, either individually 
or at the cash-generating unit level. The assessment of indefinite life is reviewed annually to determine whether 
the indefinite life continues to be supportable. If not, the change in useful life from indefinite to finite is made on a 
prospective basis. 

Any gain or loss arising upon derecognition of the asset (calculated as the difference between the net disposal proceeds 
and the carrying amount of the asset) is included in the consolidated statement of comprehensive income. 

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Summary of significant accounting policies (continued)

Leases

Group as a lessee
The Group’s leases mainly include lease agreements for land and retail store premises. 

The Group has applied a uniform recognition and measurement approach for all leases where it is a lessee, except 
for short-term leases and leases of low-value assets. The Group recognizes lease liabilities in relation to its obligation 
to make lease payments and right-of-use assets representing the right to use the underlying assets.

Below is a summary of the Group’s accounting policies for lease:

Right-of-use assets 
The Group recognizes right-of-use assets at the commencement date of the lease (i.e., the date the underlying asset 
is available for use). Right-of-use assets are measured at cost, less any accumulated depreciation and impairment 
losses, and adjusted for any remeasurement of lease liabilities. The cost of right-of-use assets includes the amount 
of lease liabilities recognized, initial direct costs incurred, and lease payments made at or before the commencement 
date less any lease incentives received. Unless the Group is reasonably certain to obtain ownership of the leased asset 
at the end of the lease term, the recognized right-of-use assets are depreciated on a straight-line basis over the shorter 
of their estimated useful life and the lease term.

The Group uses the following useful lives:

Buildings

Land

Useful life, years

1-34

 1-65

Depreciation of right-of-use assets is charged to profit or loss, except for depreciation of right-to-use assets 
representing right to use leased land plots during the construction process necessary to bring the property into 
a condition suitable for use in accordance with the objectives of the Group with is included in the carrying value 
of assets under construction. Right-of-use assets are tested for impairment.

Lease liabilities 
At the commencement date of the lease, the Group recognizes lease liabilities measured at the present value of lease 
payments to be made over the lease term. The lease payments include fixed payments (including in-substance fixed 
payments) less any lease incentives receivable, variable lease payments that depend on an index or a rate, and amounts 
expected to be paid under residual value guarantees. The lease payments also include the exercise price of a purchase 
option reasonably certain to be exercised by the Group and payments of penalties for terminating the lease, if the lease 
term reflects the Group exercising the option to terminate. Variable lease payments that do not depend on an index or a 
rate are recognized as expenses in the period in which the event or condition that triggers the payment occurs.

In calculating the present value of lease payments, the Group uses its incremental borrowing rate at the lease 
commencement date if the interest rate implicit in the lease is not readily determinable. After the commencement date, 
the amount of lease liabilities is increased to reflect the accretion of interest and reduced for the lease payments made. 
In addition, the carrying amount of lease liabilities is remeasured if there is a modification, a change in the lease term, 
a change in in-substance fixed lease payments or a change in the assessment of an option to purchase the underlying 
asset.

Short-term leases
The Group applies the short-term lease recognition exemption to its short-term leases of machinery and equipment (i.e., 
those leases that have a lease term of 12 months or less from the commencement date and do not contain a purchase 
option). Lease payments on short-term leases are recognized as expense on a straight-line basis over the lease term.

Group as a lessor
Leases in which the Group does not transfer substantially all the risks and rewards incidental to ownership of an asset 
are classified as operating leases. Rental income arising is accounted for on a straight-line basis over the lease terms 
and is included in revenue from lease or sub-lease in the consolidated statement of comprehensive income due to its 
operating nature. 

Impairment of non-current assets
At each reporting date, the Group reviews the carrying amounts of its tangible and intangible assets to determine 
whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, 
the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where 
it is not possible to estimate the recoverable amount of an individual asset, the Group estimates the recoverable amount 
of the CGU to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value, using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset for which estimates of future cash flows have 
not been adjusted.

If the recoverable amount of an asset (or CGU) is estimated to be less than its carrying amount, the carrying 
amount of the asset (CGU) is reduced to its recoverable amount. An impairment loss is recognized immediately 
in the consolidated statement of comprehensive income. Where an impairment loss subsequently reverses, the carrying 
amount of the asset (CGU) is increased to the revised estimate of its recoverable amount but so that the increased 
carrying amount does not exceed the carrying amount that would have been determined had no impairment loss 
been recognized for the asset (CGU) in prior years. A reversal of an impairment loss is recognized immediately 
in the consolidated statement of comprehensive income.

The following asset has specific characteristics for impairment testing:

Goodwill
Goodwill is tested for impairment annually as at 31 December and when circumstances indicate that the carrying value 
may be impaired. Impairment is determined for goodwill by assessing the recoverable amount of each CGU (or group 
of CGUs) to which the goodwill relates. When the recoverable amount of the CGU is less than its carrying amount, an 
impairment loss is recognized. Impairment losses relating to goodwill cannot be reversed in future periods. 

Inventory
Inventory is stated at the lower of cost and net realizable value. Cost comprises the direct cost of goods, transportation, 
handling costs and is decreased by the amount of rebates and promotional bonuses received from suppliers, related 
to these goods. Cost of goods for resale is calculated using the weighted average method, cost of materials and 
supplies is calculated using cost per unit method, cost of fuel and lubricants calculated using the average cost method. 
Net realizable value represents the estimated selling price less all estimated costs necessary to make the sale.

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Summary of significant accounting policies. (continued)

Provisions
Provisions are recognized when the Group has a present obligation (legal or constructive) as a result of a past event, 
it is probable that an outflow of resources embodying economic benefits will be required to settle the obligation and 
a reliable estimate can be made of the amount of the obligation.

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation 
at the reporting date, taking into account the risks and uncertainties surrounding the obligation. 

Vendor allowances
The Group receives various types of allowances from vendors in the form of volume discounts (rebates) and other forms 
of payments that effectively reduce the cost of goods purchased from the vendor. Volume-related rebates received 
from suppliers are recorded as a reduction in the price paid for the products and reduce cost of goods sold in the period 
the products are sold. 

Income taxes 
Income tax expense represents the sum of the tax currently payable and deferred tax. Income taxes are computed 
in accordance with Russian law. 

Current income tax assets and liabilities are measured at the amount expected to be recovered from or paid 
to the taxation authorities. The tax currently payable is based on taxable profit for the year. Taxable profit differs 
from profit as reported in the consolidated statement of comprehensive income because it excludes items of income 
or expense that are taxable or deductible in other years and it further excludes items that are never taxable 
or deductible. Current income tax is calculated using tax rates that have been enacted or substantively enacted 
by the reporting date.

Deferred tax is recognized on differences between the carrying amounts of assets and liabilities in the financial 
statements and the corresponding tax bases used in the computation of taxable profit and is accounted for using 
the balance sheet liability method. 

Deferred tax liabilities are recognized for all taxable temporary differences, except:

 ‒ Where the deferred tax liability arises from the initial recognition of goodwill or of an asset or liability in a transaction 

that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor 
taxable profit or loss;

 ‒ In respect of taxable temporary differences associated with investments in subsidiaries, associates and interests 

in joint ventures, where the timing of the reversal of the temporary differences can be controlled and it is probable 
that the temporary differences will not reverse in the foreseeable future.

Deferred tax assets are recognized for all deductible temporary differences, the carry forward of unused tax credits and 
any unused tax losses to the extent that it is probable that taxable profit will be available against which the deductible 
temporary differences, and the carry forward of unused tax credits and unused tax losses can be utilized, except: 

 ‒ Where the deferred tax asset relating to the deductible temporary difference arises from the initial recognition of an 
asset or liability in a transaction that is not a business combination and, at the time of the transaction, affects neither 
the accounting profit nor taxable profit or loss;

 ‒ In respect of deductible temporary differences associated with investments in subsidiaries, associates and interests 

in joint ventures, deferred tax assets are recognized only to the extent that it is probable that the temporary 
differences will reverse in the foreseeable future and taxable profit will be available against which the temporary 
differences can be utilized.

The carrying amount of deferred tax assets is reviewed at each reporting date and reduced to the extent that it is 
no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which 
the liability is settled or the asset realized, based on tax rates (and tax laws) that have been enacted or substantively 
enacted by the reporting date. The measurement of deferred tax liabilities and assets reflects the tax consequences that 
would follow from the manner in which the Group expects, at the reporting date, to recover or settle the carrying amount 
of its assets and liabilities. 

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against 
current tax liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends 
to settle its current tax assets and liabilities on a net basis.

Current and deferred taxes are recognized as an expense or income in the consolidated statement of comprehensive 
income, except when they relate to items credited or debited outside profit or loss, either in other comprehensive 
income or directly in equity, in which case the tax is also either in other comprehensive income or directly in equity, or 
where they arise from the initial accounting for a business combination. In the case of a business combination, the tax 
effect is taken into account in calculating goodwill or determining the excess of the acquirer’s interest in the net fair 
value of the acquiree’s identifiable assets, liabilities and contingent liabilities over cost.

Retirement benefit costs
The operating entities of the Group contribute to the state pension, medical and social insurance funds on behalf of all 
its current employees. Any related expenses are recognized in the profit and loss as incurred. 

Segment reporting
The Group’s business operations are located in the Russian Federation and relate primarily to retail sales of consumer 
goods. Although the Group operates through different types of stores and in various states within the Russian 
Federation, the Group’s chief operating decision maker reviews the Group’s operations and allocates resources on an 
individual store-by-store basis. The Group has assessed the economic characteristics of the individual stores, including 
both convenience stores, cosmetic stores, hypermarkets and others, and determined that the stores have similar 
margins, similar products, similar types of customers and similar methods of distributing such products. Therefore, 
the Group considers that it only has one reportable segment under IFRS 8. Segment performance is evaluated based 
on profit or loss and is measured consistently with profit or loss in the consolidated financial statements. 

Seasonality
The Group’s business operations are not influenced by seasonality factors, except for the increase of business activities 
before the New Year holidays.

Borrowing costs
Borrowing costs directly attributable to the acquisition, construction or production of qualifying assets are capitalized 
as part of the cost of that asset, other borrowing costs are recognized in profit or loss in the period in which they are 
incurred. A qualifying asset is an asset that necessarily takes a substantial period of time to get ready for its intended 
use or sale. 

To the extent that the Group borrows funds generally and uses them for the purpose of obtaining a qualifying asset, 
the entity determines the amount of borrowing costs eligible for capitalization by applying a capitalization rate 
to the expenditures on that asset. The capitalization rate is the weighted average of the borrowing costs applicable 
to the borrowings of the entity that are outstanding during the period, other than borrowings made specifically for 
the purpose of obtaining a qualifying asset.

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3. 

Summary of significant accounting policies (continued)

Contract balances 

Contract assets 
A contract asset is the right to consideration in exchange for goods or services transferred to the customer. If the Group 
transfers goods or services to a customer before the customer pays consideration or before payment is due, a contract 
asset is recognized for the earned consideration that is conditional. 

Trade and other receivables 
A receivable represents the Group’s right to an amount of consideration that is unconditional (i.e., only the passage 
of time is required before payment of the consideration is due). 

Contract liabilities 
A contract liability is the obligation to transfer goods or services to a customer for which the Group has received 
consideration (or an amount of consideration is due) from the customer. 

If a customer pays consideration before the Group transfers goods or services to the customer, a contract liability 
is recognized when the payment is made, or the payment is due (whichever is earlier). Contract liabilities are recognized 
as revenue when the Group performs under the contract.

Share-based payments
Certain employees (senior executives) of the Group receive remuneration in the form of share-based payments. 
Employees render services as consideration for equity instruments (equity-settled transactions).

The cost of equity-settled transactions is determined by the fair value at the date when the grant is made using 
an appropriate valuation model. That cost is recognized in employee benefits expense, together with a corresponding 
increase in equity (Share-based payments reserve), over the period in which the service and, where applicable, 
the performance conditions are fulfilled (the vesting period). 

The cumulative expense recognized for equity-settled transactions at each reporting date until the vesting date reflects 
the extent to which the vesting period has expired and the Group’s best estimate of the number of equity instruments 
that will ultimately vest. The expense or credit in the consolidated statement of comprehensive income for a period 
represents the movement in cumulative expense recognized as at the beginning and end of that period. 

Service and non-market performance conditions are not taken into account when determining the grant date fair value 
of awards, but the likelihood of the conditions being met is assessed as part of the Group’s best estimate of the number 
of equity instruments that will ultimately vest. Market performance conditions are reflected within the grant date fair 
value. Any other conditions attached to an award, but without an associated service requirement, are considered to be 
non-vesting conditions. 

Non-vesting conditions are reflected in the fair value of an award and lead to an immediate expensing of an award unless 
there are also service and/or performance conditions. 

No expense is recognized for awards that do not ultimately vest because non-market performance and/or service 
conditions have not been met. Where awards include a market or non-vesting condition, the transactions are treated 
as vested irrespective of whether the market or non-vesting condition is satisfied, provided that all other performance 
and/or service conditions are satisfied. 

When the terms of an equity-settled award are modified, the minimum expense recognized is the grant date fair value 
of the unmodified award, provided the original vesting terms of the award are met. An additional expense, measured 
as at the date of modification, is recognized for any modification that increases the total fair value of the share-based 
payment transaction, or is otherwise beneficial to the employee. Where an award is cancelled by the entity or by 
the counterparty, any remaining element of the fair value of the award is expensed immediately through profit or loss. 

For the measurement of the fair value of equity-settled transactions with employees, the Group uses a Monte-Carlo 
simulation model for the Share Option Plan.

Financial assets

General
At initial recognition, the Group classifies all of its financial assets based on the business model for managing the assets 
and the asset’s contractual terms, measured at either: amortised cost; fair value through other comprehensive income 
(FVOCI); or fair value through profit or loss (FVPL).

With the exception of receivables that do not contain a significant financing component or for which the Group 
has applied the practical expedient, the Group initially measures a financial asset at its fair value plus, in the case 
of a financial asset not at fair value through profit or loss, transaction costs. Trade receivables that do not contain 
a significant financing component or for which the Group has applied the practical expedient are measured 
at the transaction price.

The Group only measures loans given and receivables at amortised cost if both of the following conditions are met:

 ‒ The financial asset is held within a business model with the objective to hold financial assets in order to collect 

contractual cash flows.

 ‒ The contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments 

of principal and interest on the principal amount outstanding (SPPI).

The details of these conditions are outlined below.

Business model assessment
The Group determines its business model at the level that best reflects how it manages groups of financial assets 
to achieve its business objective.

The Group’s business model is not assessed on an instrument-by-instrument basis, but at a higher level of aggregated 
portfolios and is based on observable factors such as:

 ‒ How the performance of the business model and the financial assets held within that business model are evaluated 

and reported to the entity’s key management personnel;

 ‒ The risks that affect the performance of the business model (and the financial assets held within that business 

model) and, in particular, the way those risks are managed;

 ‒ How managers of the business are compensated (for example, whether the compensation is based on the fair value 

of the assets managed or on the contractual cash flows collected);

 ‒ The expected frequency, value and timing of sales are also important aspects of the Group’s assessment.

The business model assessment is based on reasonably expected scenarios without taking “worst case” or “stress 
case” scenarios into account. If cash flows after initial recognition are realised in a way that is different from the Group’s 
original expectations, the Group does not change the classification of the remaining financial assets held in that 
business model, but incorporates such information when assessing newly originated or newly purchased financial 
assets going forward.

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3. 

Summary of significant accounting policies (continued)

The solely payment of principal and interest test (SPPI test)
As a second step of its classification process the Group assesses the contractual terms of financial asset to identify 
whether they meet the SPPI test.

‘Principal’ for the purpose of this test is defined as the fair value of the financial asset at initial recognition and 
may change over the life of the financial asset (for example, if there are repayments of principal or amortisation 
of the premium/discount).

The most significant elements of interest within a lending arrangement are typically the consideration for the time value 
of money and credit risk. To make the SPPI assessment, the Group applies judgement and considers relevant factors 
such as the currency in which the financial asset is denominated, and the period for which the interest rate is set.

In contrast, contractual terms that introduce a more than de minimis exposure to risks or volatility in the contractual 
cash flows that are unrelated to a basic lending arrangement do not give rise to contractual cash flows that are solely 
payments of principal and interest on the amount outstanding. In such cases, the financial asset is required to be 
measured at FVPL.

Cash and cash equivalents
Cash and short-term deposits in the consolidated statement of financial position comprise cash at banks and on hand 
and short-term deposits with a maturity of three months or less.

For all financial instruments measured at amortised cost and debt financial assets, interest income is recorded using 
the effective interest rate method. Interest income is recognized in the consolidated statement of comprehensive 
income.

Impairment of financial assets
The Group recognizes an allowance for expected credit losses (ECLs) for all debt instruments not held at fair value 
through profit or loss. 

ECLs are based on the difference between the contractual cash flows due in accordance with the contract and all 
the cash flows that the Group expects to receive, discounted at an approximation of the original effective interest rate. 
The expected cash flows will include cash flows from the sale of collateral held or other credit enhancements that are 
integral to the contractual terms. 

ECLs are recognized in two stages. For financial exposures for which there has not been a significant increase in credit 
risk since initial recognition, ECLs are provided for credit losses that result from default events that are possible within 
the next 12-months (a 12-month ECL). For those credit exposures for which there has been a significant increase 
in credit risk since initial recognition, a loss allowance is required for credit losses expected over the remaining life 
of the exposure, irrespective of the timing of the default (a lifetime ECL).

For trade and other receivables and contract assets, the Group applies a simplified approach in calculating ECLs. 
Therefore, the Group does not track changes in credit risk, but instead recognizes a loss allowance based on lifetime 
ECLs at each reporting date. The Group has established a provision matrix that is based on its historical credit loss 
experience, adjusted for forward-looking factors specific to the debtors and the economic environment.

The Group’s cash and cash equivalents have been assigned low credit risk based on the external credit ratings of major 
banks and financial institutions. 

Derecognition of financial assets and liabilities
A financial asset is removed from the consolidated statement of financial position when:

 ‒ The rights to receive cash flows from the asset have expired;
 ‒ The Group has transferred its rights to receive cash flows from the asset or has assumed an obligation to pay 

the received cash flows in full without material delay to a third party under a “pass-through” arrangement; and 
 ‒ Either (a) the Group has transferred substantially all the risks and rewards of the asset, or (b) the Group has neither 
transferred nor retained substantially all the risks and rewards of the asset but has transferred control of the asset.

When the Group has transferred its rights to receive cash flows from an asset or has entered into a pass-through 
arrangement, and has neither transferred nor retained all of the risks and rewards of the asset, nor transferred control 
of the asset, the asset is recognized to the extent of the Group’s continuing involvement in the asset.

Continuing involvement that takes the form of a guarantee over the transferred asset is measured at the lower 
of the original carrying amount of the asset and the maximum amount of consideration that the Group could be required 
to repay.

Financial liabilities and equity instruments issued by the Group

Treasury shares
If the Group reacquires its own equity instruments, those instruments (treasury shares) are recognized as a deduction 
to equity at cost, being the consideration paid to reacquire the shares. No gain or loss is recognized in profit 
or loss on the purchase, sale, issue or cancellation of the Group’s own equity instruments. On disposal the cost 
of treasury shares is written off using weighted average method. Any difference between the carrying amount and 
the consideration, if reissued, is recognized in the share premium.

Treasury shares carry no voting rights and pay no dividend. Treasury shares are used to settle share-based payments 
during the period.

Share premium
Share premium represents the difference between the fair value of consideration received and nominal value 
of the issued shares. Share premium also includes a difference between the carrying amount of treasury shares and fair 
value of consideration transferred in business combination.

Earnings per share 
Earnings per share have been determined using the weighted average number of the Group’s shares outstanding during 
the 12 months ended 31 December 2019 and 2018.

Classification as debt or equity
Debt and equity instruments are classified as either financial liabilities or as equity in accordance with the substance 
of the contractual arrangement. 

An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its 
liabilities. Equity instruments are recorded at the proceeds received, net of direct issue costs. 

Financial liabilities
Financial liabilities of the Group, including borrowings and trade and other payables, are initially measured at fair value, 
net of transaction costs, and subsequently measured at amortised cost using the effective interest rate method. 

Derecognition of financial liabilities
The Group derecognizes financial liabilities when, and only when, the Group’s obligations are discharged, cancelled 
or they expire.

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Summary of significant accounting policies (continued)

Offsetting of financial instruments
Financial assets and financial liabilities are offset, and the net amount is reported in the consolidated statement 
of financial position if there is a currently enforceable legal right to offset the recognized amounts and there is an 
intention to settle on a net basis, to realise the assets and settle the liabilities simultaneously. The right to offset should 
not be caused by a future event and should be legally enforceable in all the following cases:

 ‒ operating activity;
 ‒ default;
 ‒ insolvency or bankruptcy of the Group or any of counterparties.

Fair value of financial instruments
The fair value of financial instruments that are traded in active markets at each reporting date is determined by reference 
to quoted market prices or dealer price quotations (bid price for long positions and ask price for short positions), without 
any deduction for transaction costs. 

For financial instruments not traded in an active market, the fair value is determined using appropriate valuation 
techniques. Such techniques may include using recent arm’s length market transactions; reference to the current fair 
value of another instrument that is substantially the same; a discounted cash flow analysis or other valuation models.

4.1. 

Change in the method of allocating vendor rebates

Following changes in its strategy aimed to improve operating efficiency in 2019 the Group enhanced its inventory 
management system as well as business processes that allow the Group among other to manage and perform analysis 
of inventories on a more detailed basis and align it with the new operating and strategic goals of the Group. As part 
of these changes the Group also changed its methodology of vendor rebates allocation as management believes that 
the new approach provides more relevant information by categories of products and it aligns to the industry practice 
and aids comparability. The Group has applied changes of vendor rebates allocation between closing inventories and 
cost of goods sold methodology retrospectively.

The tables below summarise the impact of applying the new method on the comparatives included in the consolidated 
financial statements as at and for the year ended 31 December 2019:

Impact on the consolidated statement of financial position (increase/(decrease) per line item):

Current assets

Inventories

Total current assets

Total assets

Equity and liabilities

Retained earnings

Total equity

Non-current liabilities

Deferred tax liabilities

Total non-current liabilities

Total equity and liabilities

31 December 2018

1 January 2018

(5,868,454)

(5,495,227)

(5,868,454)

(5,495,227)

(5,868,454)

(5,495,227)

(4,694,763)

(4,396,182)

(4,694,763)

(4,396,182)

(1,173,691)

(1,099,045)

(1,173,691)

(1,099,045)

(5,868,454)

(5,495,227)

Impact on the consolidated statement of comprehensive income for the year ended 31 December 2018 (increase/
(decrease) in income, decrease/(increase) in expenses):

Cost of sales

Gross profit

Profit before tax

Income tax expense

Profit for the year

Total comprehensive income for the year, net of tax

Total comprehensive income for the year, net of tax, attributable to shareholders of the parent

Basic and diluted earnings for the year attributable to shareholders of the parent

2018

(373,226)

(373,226)

(373,226)

74,645

(298,581)

(298,581)

(298,581)

(2.96)

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The impact of adoption of IFRS 16 on the consolidated statement of financial position as at 31 December 2018 is 
presented below (increase/(decrease) per line item):

4.1. 

Change in the method of allocating vendor rebates (continued)

Impact on the consolidated statement of cash flows for the year ended 31 December 2018:

Cash flows from operating activities

Profit before tax

Cash flows from operating activities before changes in working capital

Increase in inventory

Cash generated from operations

2018

(373,226)

(373,226)

373,226

–

Assets

Property, plant and equipment

Right-of-use assets

Land lease rights

Intangible assets

Advances paid

4.2. 

New and amended standards and interpretations

Except for the changes mentioned above and adoption of new standards and interpretations effective 
as at 1 January 2019, as described below, the accounting policies adopted in the preparation of the consolidated 
financial statements are consistent with those followed in the preparation of the Group’s annual consolidated financial 
statements for the year ended 31 December 2018. The Group has not early adopted any other standards, interpretations 
or amendments that have been issued but are not yet effective.

IFRS 16 Leases
IFRS 16 was issued in January 2016 and it replaces IAS 17 Leases, IFRIC 4 Determining whether an Arrangement 
Contains a Lease, SIC-15 Operating Leases – Incentives and SIC-27 Evaluating the Substance of Transactions Involving 
the Legal Form of a Lease. IFRS 16 sets out the principles for the recognition, measurement, presentation and disclosure 
of leases and requires lessees to account for all leases under a single on-balance sheet model similar to the accounting 
for finance leases under IAS 17. 

The Group adopted IFRS 16 using the full retrospective method of adoption. This approach requires that the figures 
for each affected equity component at the beginning of the earliest of the prior periods presented and any other 
comparatives disclosed for each of the prior periods presented should be adjusted retrospectively as if the standard had 
always been applied.

In accordance with the full retrospective method, the Group applied IFRS 16 at the date of initial application, as if it had 
been applied since the commencement dates of the existing leases. The comparative information contained in these 
consolidated financial statements, has been restated accordingly. 

The Group elected to use the following practical expedients permitted in the standard:

 ‒ For all types of underlying assets, each lease component and any related components that are not a lease will 

be accounted for as one lease component.

 ‒ Lease payments under contracts with lease term of not more than 12 months in relation to all types of underlying 
assets, with the exception of land and buildings, will, as before, be recognized as expenses in the consolidated 
statement of comprehensive income on a straight-line basis over the lease term.

Equity attributable to shareholders of the parent company

Retained earnings

Total equity

Liabilities

Long-term lease liabilities

Deferred tax liabilities

Trade and other payables

Short-term lease liabilities

Total liabilities

Total equity and liabilities

31 December 2018

1 January 2018

(4,317,977)

(3,165,693)

285,969,493

266,737,158

(2,196,180)

(2,373,022)

(1,765,290)

(207,178)

(751,504)

(985,755)

277 482 868

259 461 184

(36,167,118)

(26,771,443)

(36,167,118)

(26,771,443)

290,581,189

266,335,407

(9,046,636)

(6,692,862)

(44,624)

–

32,160,057

26,590,082

313,649,986

286,232,627

277,482,868

259,461,184

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Purchase of intangible assets (decrease) 

Purchase of land lease rights (decrease)

Net cash used in investing activities (decrease)

Repayment of lease liabilities (increase)

Net cash used in financing activities (increase)

2018

1,196,960

847

2,302,680

(24,524,467)

(24,524,467)

The Group changed presentation of deferred tax assets recognized as a result of the first adoption of IFRS 16 as at 31 
December 2018 compared to previously issued interim condensed consolidated financial statements for the six-month 
period ended 30 June 2019, and presented deferred tax asset of RUB 9,046,636 thousand on a net basis with deferred 
tax liability as at 31 December 2018.

Effect of first adoption of IFRS 16 
The Group’s lease agreements are mainly represented by lease agreements for retail store facilities. Prior to adopting 
IFRS 16, the Group (as lessee) classified each of its leases at the inception as an operating lease. In case of operating 
leases, lease payments were capitalized until the retail outlet was opened, and were subsequently recognized on a 
straight-line basis over the lease term as lease expenses in the consolidated statement of comprehensive income. All 
prepaid and accrued lease payments were recognized, respectively, as “Advances paid” and “Trade and other payables”.

Upon adoption of IFRS 16, the Group has adopted a uniform approach for all leases where it is a lessee, except for short-
term leases and leases of low-value assets. The Group recognized lease liabilities to make lease payments and right-
of-use assets representing the right to use the underlying assets. 

In accordance with the full retrospective method of adoption, the Group applied IFRS 16 at the date of initial application 
as if it had already been effective at the commencement date of existing lease contracts. 

4.2. 

New and amended standards and interpretations (continued)

The impact of adoption of IFRS 16 on the consolidated statement of comprehensive income for 2018 is presented below: 

General and administrative expenses (decrease)

Finance costs (increase)

Gain on lease cancellation/reduction

Foreign exchange gain (loss)

Profit before tax (decrease)

Income tax expense (decrease)

Profit (decrease)

2018

16,964,596

(30,405,545)

1,804,180

(107,825)

(11,744,594)

2,348,919

(9,395,675)

Total comprehensive income for the year, net of tax, attributable to shareholders of the parent (decrease)

(9,395,675)

Basic and diluted profit for the year attributable to shareholders of the parent (decrease)

(92,89)

The impact of adoption of IFRS 16 on the consolidated statement of cash flows for 2018 is presented below: 

Cash flows from operating activities

Profit before tax (decrease)

Adjustments for:

2018

(11,744,594)

Depreciation and impairment of property, plant and equipment and right-of-use assets (increase)

36,833,265

Amortization of intangible assets (decrease)

Loss from disposal of land lease rights (decrease)

Loss from disposal of intangible assets (decrease)

Foreign exchange loss (increase)

Finance costs (increase)

Gain on lease derecognition (increase)

Operating cash flows before working capital changes (increase)

Decrease in advances paid (decrease)

Increase in trade and other payables (increase)

Cash generated from operations (increase)

Interest paid (increase)

Net cash from operating activities (increase)

Purchase of property, plant and equipment (decrease)

(197,190)

(25,789)

(16,524)

107,825

30,405,545

(1,804,180)

53,558,358

(778,577)

(152,449)

52,627,332

(30,405,545)

22,221,787

1,104,873

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4.2. 

New and amended standards and interpretat (continued)

As at 31 December 2018 (1 January 2018): 

 ‒ Right-of-use assets of RUB 285,969,493 thousand (RUB 266,737,158 thousand) were recognized separately.
 ‒ Lease liabilities of RUB 322,741,246 (RUB 292,925,489 thousand) were recognized and included in “Long-term lease 

liabilities” and “Short-term lease liabilities”.

 ‒ Advances paid of RUB 207,178 thousand (RUB 985,755 thousand) and trade and other payables of RUB 44,624 

thousand (RUB 0 thousand) related to previously recognized advances and accruals under operating leases were 
derecognized.

 ‒ Deferred tax liabilities were reduced by RUB 9,046,636 thousand (RUB 6,692,862 thousand) to reflect the impact 

of changes in assets and liabilities on deferred taxes.

 ‒ The net effect of these adjustments of RUB 36,167,118 thousand (RUB 26,771,443 thousand) was charged to retained 

earnings.

Year ended 31 December 2018: 

 ‒ Depreciation and amortization expense increased in aggregate by RUB 36,636,075 thousand because 

of depreciation of recognized additional right-of-use assets, net of decrease in the carrying amount of “Property, 
plant and equipment” and “Intangible assets”.

 ‒ Rent and utility expenses in “General and administrative expenses” related to leases previously classified 

as operating leases decreased by RUB 53,600,671 thousand.

 ‒ Finance costs increased by RUB 30,405,545 thousand due to recognition of interest expense on additional lease 

liabilities.

 ‒ Other income increased by RUB 1,804,180 thousand due to cancelation of previously recognized operational lease 

liabilities.

 ‒ Income tax expense decreased by RUB 2,348,919 thousand as a result of the tax effect of the above changes 

in income and expenses.

 ‒ Net cash from operating activities increased by RUB 22,221,787 thousand, net cash used in investing activities 
decreased by RUB 2,302,680 thousand and net cash used in finance activities increased by RUB 24,524,467 
thousand, reflecting payments of the principal amount, recognized lease liabilities and lease interest.

IFRIC 23 Uncertainty over Income Tax Treatment 
The Interpretation addresses the accounting for income taxes when tax treatments involve uncertainty that affects 
the application of IAS 12 Income Taxes. It does not apply to taxes or levies outside the scope of IAS 12, nor does 
it specifically include requirements relating to interest and penalties associated with uncertain tax treatments. 
The Interpretation specifically addresses the following: 

 ‒ Whether an entity considers uncertain tax treatments separately;
 ‒ The assumptions an entity makes about the examination of tax treatments by taxation authorities;
 ‒ How an entity determines taxable profit (tax loss), tax bases, unused tax losses, unused tax credits and tax rates;
 ‒ How an entity considers changes in facts and circumstances.

An entity has to determine whether to consider each uncertain tax treatment separately or together with one or more 
other uncertain tax treatments. The approach that better predicts the resolution of the uncertainty needs to be followed. 

The Group applies significant judgement in identifying uncertainties over income tax treatments, particularly those 
relating to transfer pricing. The Company’s and the subsidiaries’ tax filings in different jurisdictions include deductions 
related to transfer pricing, and the taxation authorities may challenge those tax treatments. The Group determined, 
based on its tax compliance and transfer pricing study, that it is probable that its tax treatments (including those for 
the subsidiaries) will be accepted by the taxation authorities. 

The interpretation had no impact on the consolidated financial statements of the Group.

Amendments to IFRS 9 Prepayment Features with Negative Compensation 
Under IFRS 9, a debt instrument can be measured at amortised cost or at fair value through other comprehensive 
income, provided that the contractual cash flows are ‘solely payments of principal and interest on the principal amount 
outstanding’ (the SPPI criterion) and the instrument is held within the appropriate business model for that classification. 
The amendments to IFRS 9 clarify that a financial asset passes the SPPI criterion regardless of an event or circumstance 
that causes the early termination of the contract and irrespective of which party pays or receives reasonable 
compensation for the early termination of the contract. These amendments had no impact on the consolidated financial 
statements of the Group. 

Amendments to IAS 19 Plan Amendment, Curtailment or Settlement 
The amendments to IAS 19 address the accounting when a plan amendment, curtailment or settlement occurs during 
a reporting period. The amendments specify that when a plan amendment, curtailment or settlement occurs during 
the annual reporting period, an entity is required to determine the current service cost for the remainder of the period 
after the plan amendment, curtailment or settlement, using the actuarial assumptions used to remeasure the net defined 
benefit liability (asset) reflecting the benefits offered under the plan and the plan assets after that event. 

An entity is also required to determine the net interest for the remainder of the period after the plan amendment, 
curtailment or settlement using the net defined benefit liability (asset) reflecting the benefits offered under the plan and 
the plan assets after that event, and the discount rate used to remeasure that net defined benefit liability (asset). 

These amendments had no impact on the consolidated financial statements of the Group. 

Amendments to IAS 28 Long-term Interests in Associates and Joint Ventures 
The amendments clarify that an entity applies IFRS 9 to long-term interests in an associate or joint venture to which 
the equity method is not applied but that, in substance, form part of the net investment in the associate or joint venture 
(long-term interests). This clarification is relevant because it implies that the expected credit loss model in IFRS 9 
applies to such long-term interests. 

The amendments also clarified that, in applying IFRS 9, an entity does not take account of any losses of the associate 
or joint venture, or any impairment losses on the net investment, recognized as adjustments to the net investment 
in the associate or joint venture that arise from applying IAS 28 Investments in Associates and Joint Ventures. 

These amendments had no impact on the consolidated financial statements of the Group.

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4.2. 

New and amended standards and interpretat (continued)

4.3. 

Standards issued but not yet effective

Annual improvements, 2015-2017 cycle 

IFRS 3 Business Combinations 
The amendments clarify that, when an entity obtains control of a business that is a joint operation, it applies 
the requirements for a business combination achieved in stages, including remeasuring previously held interests 
in the assets and liabilities of the joint operation at fair value. In doing so, the acquirer remeasures its entire previously 
held interest in the joint operation. These amendments had no impact on the consolidated financial statements 
of the Group, as the Group does not engage in such transactions. 

IFRS 11 Joint Arrangements 
A party that participates in, but does not have joint control of, a joint operation might obtain joint control of the joint 
operation in which the activity of the joint operation constitutes a business as defined in IFRS 3. The amendments 
clarify that the previously held interests in that joint operation are not remeasured. These amendments had no impact 
on the consolidated financial statements of the Group, as the Group does not engage in transactions in which it obtains 
joint control. 

IAS 12 Income Taxes 
The amendments clarify that the income tax consequences of dividends are linked more directly to past transactions 
or events that generated distributable profits than to distributions to owners. Therefore, an entity recognizes the income 
tax consequences of dividends in profit or loss, other comprehensive income or equity according to where it originally 
recognized those past transactions or events. 

When an entity first applies those amendments, it applies them to the income tax consequences of dividends 
recognized on or after the beginning of the earliest comparative period. 

As the current policy of the Group complies with the requirements of the amendments, their application had no impact 
on the consolidated financial statements of the Group.

IAS 23 Borrowing Costs 
The amendments clarify that an entity treats as part of general borrowings any borrowing originally made to develop 
a qualifying asset when substantially all of the activities necessary to prepare that asset for its intended use or sale are 
complete. 

The entity applies the amendments to borrowing costs incurred on or after the beginning of the annual reporting period 
in which the entity first applies those amendments.

As the current policy of the Group complies with the requirements of the amendments, their application had no impact 
on the consolidated financial statements of the Group.

The new and amended standards and interpretations that are issued, but not yet effective, up to the date of issuance 
of the Group’s financial statements are disclosed below. The Group intends to adopt these new and amended standards 
and interpretations, if applicable, when they become effective. 

IFRS 17 Insurance Contracts 
In May 2017, the IASB issued IFRS 17 Insurance Contracts (IFRS 17), a comprehensive new accounting standard for 
insurance contracts covering recognition and measurement, presentation and disclosure. Once effective, IFRS 17 will 
replace IFRS 4 Insurance Contracts that was issued in 2005. 

IFRS 17 applies to all types of insurance contracts (i.e., life, non-life, direct insurance and re-insurance), regardless 
of the type of entities that issue them, as well as to certain guarantees and financial instruments with discretionary 
participation features. 

A few scope exceptions will apply. The overall objective of IFRS 17 is to provide an accounting model for insurance 
contracts that is more useful and consistent for insurers. In contrast to the requirements in IFRS 4, which are largely 
based on grandfathering previous local accounting policies, IFRS 17 provides a comprehensive model for insurance 
contracts, covering all relevant accounting aspects. 

The core of IFRS 17 is the general model, supplemented by: 

 ‒ A specific adaptation for contracts with direct participation features (the variable fee approach);
 ‒ A simplified approach (the premium allocation approach) mainly for short-duration contracts.
I 
FRS 17 is effective for reporting periods beginning on or after 1 January 2021, with comparative figures required. Early 
application is permitted, provided the entity also applies IFRS 9 and IFRS 15 on or before the date it first applies IFRS 17. 
This standard is not applicable to the Group.

Amendments to IFRS 3: Definition of a Business 
The IASB issued amendments to the definition of a business in IFRS 3 Business Combinations to help entities determine 
whether an acquired set of activities and assets is a business or not. They clarify the minimum requirements for 
a business, remove the assessment of whether market participants are capable of replacing any missing elements, add 
guidance to help entities assess whether an acquired process is substantive, narrow the definitions of a business and 
of outputs, and introduce an optional fair value concentration test. 

An entity applies those amendments to business combinations for which the acquisition date is on or after the beginning 
of the first annual reporting period beginning on or after 1 January 2020. Accordingly, an entity is not required to review 
such transactions occurred in earlier periods. Early application is permitted and must be disclosed. 

Since the amendments apply prospectively to transactions or other events that occur on or after the date of first 
application, the Group will not be affected by these amendments on the date of transition.

Amendments to IAS 1 and IAS 8: Definition of Material 
In October 2018, the IASB issued amendments to IAS 1 Presentation of Financial Statements and IAS 8 Accounting 
Policies, Changes in Accounting Estimates and Errors to align the definition of ‘material’ across the standards and 
to clarify certain aspects of the definition. The new definition states that, ‘Information is material if omitting, misstating 
or obscuring it could reasonably be expected to influence decisions that the primary users of general purpose financial 
statements make on the basis of those financial statements, which provide financial information about a specific 
reporting entity’. 

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Standards issued but not yet effective (continued)

5. 

Significant accounting judgements and estimates

The amendments clarify that materiality depends on the nature or magnitude of information, or both. An entity needs 
to assess whether the information, either individually or in combination with other information, is material in the context 
of the financial statements.

In the application of the Group’s accounting policies, management is required to make judgments, estimates and 
assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. 
The estimates and associated assumptions are based on historical experience and other factors that are considered 
to be relevant. Actual results may differ from these estimates.

The amendments must be applied prospectively and are effective for annual reporting periods beginning on or 
after 1 January 2020. Early application is permitted and must be disclosed. The amendments to the definition of material 
are not expected to have a significant impact on the Group’s consolidated financial statements.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates 
are recognized in the period in which the estimate is revised if the revision affects only that period or in the period 
of the revision and future periods if the revision affects both current and future periods.

Interest Rate Benchmark Reform: Amendments to IFRS 9, IAS 39 and IFRS 7
The amendments will affect entities that apply the hedge accounting requirements of IFRS 9 or IAS 39 to hedging 
relationships affected by the interest rate benchmark reform.

 ‒ The amendments modify specific hedge accounting requirements, so that entities would apply those requirements 

assuming that the interest rate benchmark is not altered as a result of the interest rate benchmark reform.
 ‒ The changes will mandatorily apply to all hedging relationships carrying interest rate risk that are affected 

by the Reform.

 ‒ The amendments are not intended to provide relief from any consequences arising from the Reform. If a hedging 
relationship no longer meets the requirements for hedge accounting for reasons other than those specified 
by the amended standards, then discontinuation of hedge accounting is still required.

The amendments apply prospectively and are effective for annual reporting periods beginning on or 
after 1 January 2020, with earlier application permitted. The amendments are applied retrospectively to those hedging 
relationships that existed at the beginning of the reporting period in which an entity first applies the amendments 
or were designated thereafter, and to the gain or loss recognized in other comprehensive income that existed 
at the beginning of the reporting period in which an entity first applies the amendments. Specific disclosures are 
required for the effect of the amendments on the entity’s hedging relationships.

The Group is evaluating the impact of the amendments on its consolidated financial statements.

IAS 1 Presentation of Financial Statement (the amendments) to specify the requirements for classifying liabilities 
as current or non-current.
The International Accounting Standards Board (IASB or  the Board) issued amendments to paragraphs 69 to 76 of IAS 1 
Presentation of Financial Statements (the amendments) to specify the requirements for classifying liabilities as current 
or non-current.  The amendments clarify:

 ‒ What is meant by a right to defer settlement
 ‒ That a right to defer must exist at the end of reporting period
 ‒ That classification is unaffected the likelihood that an entity will exercise its deferral right
 ‒ That only if an embedded derivative in a convertible liability is itself an equity instrument would the terms of liability 

not impact its classification

The amendments are effective for annual reporting periods beginning on or after 1 January 2022 (early application 
is permitted). The amendments to the definition of material are not expected to have a significant impact on the Group’s 
consolidated financial statements.

Judgements

Lease term for contracts with a renewal option
The Group determines the lease term as the non-cancellable term of the lease, together with any periods covered by an 
option to extend the lease if it is reasonably certain to be exercised, or any periods covered by an option to terminate 
the lease, if it is reasonably certain not to be exercised.

Under some of its leases, the Group has the option to lease the assets for an additional term, generally of one to ten 
years. The Group applies judgement in evaluating whether it is reasonably certain to exercise the option to renew. 
That is, it considers all relevant factors that create an economic incentive for it to exercise the renewal. After 
the commencement date, the Group reassesses the lease term if there is a significant event or change in circumstances 
that is within its control and affects its ability to exercise (or not to exercise) the option to renew (e.g., a change 
in business strategy). 

Interest rate of additional sources of funding
The Group determines lease liabilities by discounting lease payments and applying interest rate implicit in lease 
contracts. If the rate cannot be readily determined, the Group applies the interest rate of additional sources of funding 
adjusted by specific lease conditions which the Group will pay:

 ‒ under conditions similar to lease conditions;
 ‒ in the amount equal to the right-in-use asset;
 ‒ in comparable market conditions.

Estimates and assumptions
The key assumptions concerning the future and other key sources of estimation uncertainty at the reporting date, 
that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within 
the next financial year, are described below. The Group based its assumptions and estimates on parameters available 
when the consolidated financial statements were prepared. Existing circumstances and assumptions about future 
developments, however, may change due to market changes or circumstances arising that are beyond the control 
of the Group. Such changes are reflected in the assumptions when they occur.

Valuation of inventory
Management reviews inventory balances to determine if the inventories can be sold at a price equal to or greater 
than their carrying amount plus costs to sell. The review also identifies slow-moving inventories that are written-off 
if obsolete or during physical inventory counts.

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5. 

Significant accounting judgements and estimates (continued)

Impairment of assets
The Group reviews the carrying amounts of its assets to determine whether there is any indication that those assets 
are impaired. Impairment exists when the carrying amount of an asset or cash-generating unit exceeds its recoverable 
amount, which is the higher of its fair value less costs to sell and its value in use. In making the assessment for 
impairment, assets that do not generate independent cash flows are allocated to an appropriate cash-generating unit.

Management necessarily applies judgment in allocating assets that do not generate independent cash flows 
to appropriate cash-generating units and also in estimating the timing and value of underlying cash flows within 
the value in use calculation. In determining the value in use, future cash flows are estimated for each store based 
on cash flow projections using the latest budget information available. 

The discounted cash flow model requires numerous estimates and assumptions regarding the future rates of market 
growth, market demand for the products and future return on sales. 

Due to their subjective nature, these estimates will likely differ from actual future results of operations and cash flows, 
and it is possible that these differences could be material.

Fair value measurement of financial instruments 
When the fair values of financial assets and financial liabilities recorded in the statement of financial position cannot 
be measured based on quoted prices in active markets, their fair value is measured using valuation techniques including 
the discounted cash flow model. The inputs to these models are taken from observable markets where possible, 
but where this is not feasible, a degree of judgement is required in establishing fair values. Judgements include 
considerations of inputs such as liquidity risk, credit risk and volatility. 

Useful lives of property, plant and equipment, including leasehold improvements
The Group’s property, plant and equipment are depreciated using the straight-line method over their estimated useful 
lives, which are determined based on the Group management’s business plans and estimates related to those assets.

The Group’s management periodically reviews the appropriateness of the useful economic lives. The review is based 
on the current condition of the assets, the estimated period during which they will continue to bring economic benefits 
to the Group, historical information on similar assets and industry trends. 

As a result of such analysis, the Group’s management decided to change the useful lives of certain groups of property, 
plant and equipment. Thus, the useful life for own buildings has increased from 30 to 50 years. The useful lives for most 
types of leasehold improvements made by the Group to rented stores changed from 30 to 10 years, aligning them with 
the terms of leases, the frequency of revision of extension options, planned rebranding and overhauls in accordance 
with changes in the Group’s strategy. As a result of the change in the above useful lives, depreciation charges across 
the Buildings and Structures category for 2019 increased by RUB 3,335,129 thousand. The change will also affect future 
periods.

Taxation
The Group is subject to income tax and other taxes. Significant judgment is required in determining the liability for 
income tax and other taxes due to the complexity of the Russian tax legislation. There are many transactions and 
calculations for which the ultimate tax position determination is uncertain. 

The Group recognizes liabilities for anticipated tax audit issues based on estimates of whether it is probable that 
additional taxes will be due. Where the final tax outcome of these matters is different from the amounts that were initially 
recorded, such differences will impact the amount of tax and tax provisions in the period in which such determination 
is made.

Expected credit losses for trade and other receivables and contract assets
The Group uses a provision matrix to calculate expected credit losses (ECL) for trade receivables and contract assets. 
The provision rates are based on days past due for groupings of various customer segments that have similar loss 
patterns (i.e., by geography, product type, customer type and rating, and coverage by letters of credit and other forms 
of credit insurance). 

The provision matrix is initially based on the Group’s historical observed default rates. The Group will calibrate the matrix 
to adjust the historical credit loss experience with forward-looking information. For instance, if forecast economic 
conditions (i.e., gross domestic product) are expected to deteriorate over the next year, which can lead to an increased 
number of defaults in the food manufacturing sector, the historical default rates are adjusted. At every reporting date, 
the historical observed default rates are updated and changes in the forward-looking estimates are analysed. 

Expected credit losses for trade and other receivables and contract assets
The calculation reflects the probability-weighted outcome, the time value of money and reasonable and supportable 
information that is available at the reporting date about past events, current conditions and forecasts of future 
economic conditions. Past events that caused credit losses and forecasts of future economic conditions also may not 
be representative for actual default of a customer in future.

6. 

Balances and transactions with related parties

The Group enters into transactions with related parties in the ordinary course of business. The Group purchases food 
products, materials for construction and equipment from related parties, provides and receives loans and acquires 
construction services. Related parties of the Group are represented by the shareholders that have significant influence 
over the Group, and counterparties that are affiliated with the Group through key management (other related parties). 
Bank VTB PJSC and VTB Capital JSC represent the related parties being shareholders of the group and having 
significant influence of the Group. Transactions with related parties are made on terms not necessarily available to third 
parties.

Related party balances as at 31 December 2019 and 2018 consisted of the following:

Loans payable (Note 21)

Other payables (Note 18)

Advances received 

Other receivables

Short-term loans given

Long-term financial assets

Advances paid (Note 14)

Shareholders

Other related parties

31 December 2019

31 December 2018

31 December 2019

31 December 2018

33,200,000

28,200,000

94,502

3,585

1,834

–

–

–

2,633

1,967

190

–

–

–

–

58

–

–

247,761

–

–

–

93,288

298

24,933

181,196

50,000

24,364

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6. 

Balances and transactions with related parties (continued)

7. Business combinations

The Group’s transactions with related parties for the years ended at 31 December 2019 and 2018 consisted 
of the following:

Acquisition of MF-SIA LLC 
On 27 November 2018, the Group acquired 100% of shares of MF-SIA LLC, and obtained control over the SIA group 
of companies (SIA Group). All legal entities of the SIA Group are based in the Russian Federation and are non-listed.

Shareholders

Other related parties

2019

2018

2019

2018

The SIA Group specialises in wholesale purchases and resale of pharmaceuticals and medical supplies. The Group has 
licenses to perform pharmaceutical activities and contracts with many major manufacturers of pharmaceutical products 
and medical goods in Russia and globally.

Loans received

Repayment of loans received

Interest expense

Other expense

Investment income

Repayment of loans given

Rent and utilities income 

Other income

Purchases of inventory

Loans given 

Purchase of property, plant and equipment

Purchase of intangible assets

Rent expense

Wholesale revenue

No guarantees have been given or received.

5,218,552

28,200,000

2,784,279

2,565,727

42,995

14,611

15,202

26,632

19,809

-

–

–

–

27,368

–

898,389

898,389

45,599

17,117

16,542

15,931

8,052

–

–

–

–

–

–

–

–

–

–

30,228

278,721

73

–

911,273

236,780

171,232

45,248

2,683

–

1,333,881

1,169,174

71,473

109,053

9,024

67,595

30,909

819,223

3,608,331

125,857

117,922

38,777

16,709

68

No significant expense has been recognized in the period for expected credit losses on amounts due from related 
parties.

The Group entered into a number of agreements with related parties to obtain long-term loans of up to RUB 60,000,000 
thousand maturing up to May 2023.

Short-term compensation to the Group’s management and Board of Directors in 2019 totaled RUB 2,067,900 thousand 
(2018: RUB 908,822 thousand). Compensation to management consisted of contractual remuneration, social 
contributions and payments to members of the Board of Directors. In addition, share-based payments were awarded 
to key management personnel of the Group for 2019, relevant information is disclosed in Note 31.

The Group acquired SIA Group with the purpose of developing logistic capacities and improving performance of Magnit 
Cosmetic and Magnit Pharmacy stores by using the acquired companies’ expertise in pharmacy retail, their existing 
portfolio of direct contracts with pharmaceuticals manufacturers, and licensed and automated warehouse logistics.

Assets acquired and liabilities assumed
The assets and liabilities of the SIA Group recognized in the consolidated financial statements as at 31 December 2018 
were presented based on a provisional assessment of their fair values, as the Group had not finalized the valuation 
and allocation of the purchase price by the date of issue of the consolidated financial statements for the year ended 31 
December 2018. Also, the Group has not finalized the fair value assessment of some assets (including deferred tax 
assets) and liabilities (contingent liabilities and provisions), as the Group has not received all comprehensive information 
about the facts and circumstances as at the valuation date.

In October 2019, the Group finalised an independent valuation of the property and intangible assets owned by the SIA 
Group, as well as trade receivables, inventories, deferred tax assets, contingent liabilities and provisions. The Group 
concluded that the deferred tax asset of RUB 2,649,636 thousand previously recognized in the 2018 financial 
statements in the provisional fair value assessment of the SIA Group’s assets and liabilities is not recoverable. The fair 
value of the property, plant and equipment at the date of acquisition was RUB 4,766,411 thousand, i.e., RUB 1,175,996 
thousand above the provisional estimate. 

Comparative information for 2018 was restated to reflect the adjustments to the provisional estimate and purchase price 
allocation. As a result, the recognized goodwill increased by RUB 2,787,809 thousand. The adjusted amount of goodwill 
on acquisition is therefore RUB 25,511,824 thousand.

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7. 

Business combinations (continued)

The adjusted fair value of assets and liabilities of the SIA Group at the acquisition date is as follows:

Assets

Property, plant and equipment (Note 8)

Right-of-use assets (Note 9)

Intangible assets (Note 10)

Long-term receivables

Deferred tax assets (Note 28)

Inventory

Trade and other receivables

Cash and cash equivalents

Taxes receivable

Advances paid

Liabilities

Short-term loans and borrowings 

Trade and other payables

Accrued expenses

Taxes payable

Total identifiable net liabilities at fair value

Goodwill arising on acquisition (Note 11)

Consideration transferred on acquisition

Final fair value estimate 
recognized on acquisition

Provisional fair value 
estimate recognized 
on acquisition 

4,766,411

208,199

12,776

800,468

–

2,380,439

4,101,778

187,758

712,732

886

5,942,408

–

12,776

–

2,649,636

2,150,364

4,251,463

187,758

712,732

886

Adjustments

(1,175,997)

208,199

–

800,468,

(2,649,636)

230,075

(149,685)

–

–

–

13,171,447

15,908,023

(2,736,576)

11,691,781

20,359,795

999,045

335,045

33,385,666

(20,214,220)

25,511,824

5,297,604

11,691,781

20,387,412

920,195

335,045

33,334,433

(17,426,411)

22,724,015

5,297,604

–

(27,617)

78,850

–

51,233

(2,787,809)

2,787,809

–

The carrying value of amount of trade receivables is RUB 4,902,246 thousand. The fair value of trade receivables 
approximates their carrying value. Trade receivables are not impaired, and it is expected that the full contractual 
amounts will be collected. 

The goodwill of RUB 25,511,824 thousand is attributable to expected synergies arising from the acquisition. The entire 
amount of goodwill is allocated the cash generating unit, which includes Group activities within Magnit Cosmetic and 
Magnit Pharmacy formats, including the related stores and warehouses. The recognized goodwill is not expected to be 
tax-deductible partly or in full. 

From the date of acquisition, SIA Group contributed RUB 2,009,308 thousand of revenue and RUB 150,723 thousand 
to profit before tax from continuing operations of the Group.

Before the business combination the SIA Group did not prepare financial statements under the IFRS accounting policy 
of the Group, therefore the assessment of the impact on revenue and profit before tax of the Group as if the combination 
had taken place at the beginning of the year is practically impossible.

The Group purchased 1,513,601 own ordinary shares and transferred them as purchase consideration for 100% of 
shares of SIA Group. The fair value of the shares is calculated by reference to their quoted price. Under the business 
combination the fair value of the consideration was calculated as the multiplication of the quantity of equity instruments 
to be transferred under the contract and the share price of one voting non-documentary registered share in the share 
capital of PJSC Magnit based on market quotes at the date of acquisition of MF-SIA LLC. The value of one share 
at the date of acquisition was RUB 3,500. The fair value of the consideration given was RUB 5,297,604 thousand. 
The Group transferred its own shares as the consideration for acquisition of MF-SIA LLC.

Transaction costs of RUB 259,504 thousand were included in administrative expenses in the consolidated statement 
of comprehensive income for 2018. 

Cash and cash equivalents of the SIA Group at the acquisition date are included in cash flows from investing activities 
in the consolidated statement of cash flows for the year ended 31 December 2018.

8. 

Property, plant and equipment

Property, plant and equipment as at 31 December 2019 consisted of the following:

Land

Buildings

Machinery and 
equipment

Other assets

Assets under 
construction

Total

Cost

At 1 January 2019 

14,004,240

294,355,010

114,262,265

43,165,668

23,156,927

488,944,110

Additions

Capitalization

Disposals

19,019

–

22,869,304

1,723,433

30,024,652,

54,636,408

–

40,690,438

–

–

(40,690,438)

–

(9,683)

(7,967,388)

(5,886,738)

(2,623,593)

(162,049)

(16,649,451)

At 31 December 2019

14,013,576

327,078,060

131,244,831

42,265,508

12,329,092

526,931,067

Accumulated depreciation 
and impairment

 At 1 January 2019

Charge for the period

Impairment 

Disposals

At 31 December 2019

Net book value

–

–

–

–

–

(50,803,350)

(71,203,070)

(22,100,208)

(21,212,009)

(17,760,147)

(4,934,458)

–

–

(144,106,628)

(43,906,614)

(1,264,805)

(21,144)

(947)

(264,200)

(1,551,096)

7,820,139

5,230,515

2,568,604

–

15,619,258

(65,460,025)

(83,753,846)

(24,467,009)

(264,200)

(173,945,080)

At 1 January 2019

14,004,240

243,551,660

43,059,195

21,065,460

23,156,927

344,837,482

At 31 December 2019

14,013,576

261,618,035

47,490,985

17,798,499

12,064,892,

352,985,987

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8. 

Property, plant and equipment (continued)

Property, plant and equipment as at 31 December 2018 consisted of the following:

Land

Buildings

Machinery and 
equipment

Other assets

Assets under 
construction

Total

Cost

At 1 January 2018 
(as reported)

16,040,282

267,229,195

104,253,052

40,221,686

21,650,557

449,394,772

Adjustment (Note 4.2)

(1,991,026)

(1,201,622)

–

–

(5,166)

(3,197,814)

Cost (as restated)

14,049,256

266,027,573

104,253,052

40,221,686

21,645,391

446,196,958

Additions

49,661

153,250

14,693,139

5,446,876

30,155,739

50,498,665

Acquisition of subsidiary 
(Note 7)

Capitalization

Disposals

412,694

3,967,287

217,909

67,108

101,413

4,766,411

–

28,419,534

–

–

(28,419,534)

–

(507,371)

(4,212,634)

(4,901,835)

(2,570,002)

(326,082)

(12,517,924)

At 31 December 2018

14,004,240

294,355,010

114,262,265

43,165,668

23,156,927

488,944,110

Accumulated depreciation 
and impairment

At 1 January 2018 (as 
reported)

Adjustment (Note 4.2)

Accumulated depreciation 
(as restated)

Charge for the year

Impairment for the year

Disposals

At 31 December 2018

Net book value

–

–

–

–

–

–

–

(40,344,375)

(60,350,243)

(18,873,251)

32,121

–

–

(40,312,254)

(60,350,243)

(18,873,251)

(14,965,758)

(15,176,110)

(5,318,282)

–

–

–

4,474,662

4,323,283

2,091,325

(50,803,350)

(71,203,070)

(22,100,208)

–

–

–

–

–

–

–

(119,567,869)

32,121

(119,535,748)

(35,460,150)

–

10,889,270

(144,106,628)

At 1 January 2018

14,049,256

225,715,319

43,902,809

21,348,435

21,645,391

326,661,210

At 31 December 2018

14,004,240

243,551,660

43,059,195

21,065,460

23,156,927

344,837,482

In 2019, the weighted average capitalization rate on borrowed funds was 8.10% per annum (2018: 7.81%). The information 
on interest expenses included in the cost of qualifying assets is disclosed in Note 27.

Impairment Property, plant and equipment and Right-of-use assets
Based on observed external evidence of impairment of non-current assets, except for goodwill, as at 31 December 2019, 
the Group made a conclusion on the unfavourable market and economic conditions in the market where the Group 
operated.

The Group tested the non-current assets with signs of impairment, including property and equipment and right-of-use 
assets, for impairment. Based on the impairment testing, the Group recognized impairment losses of kRUB 1,458,360 
for the tested assets, including impairment of property and equipment and right-of-use assets in the amount 
of kRUB 1,038,962 and kRUB 419,399, respectively, in the consolidated statement of comprehensive income for the year 
ended 2019.

In addition, the Group recognized losses from impairment of property and equipment resulting from a fire at the Group’s 
distribution center in Voronezh and agricultural assets in the amount of kRUB 512,134 in the consolidated statement 
of comprehensive income for the year ended 31 December 2019. 

Group approach for impairment testing
Impairment test was carried out in the context of independent cash generating units (CGU). Such units for the Group are 
each individual stores.

In determining units that generate substantially independent cash management of the Group considered a number 
of factors, including how it controls performance of CGUs, how it make decisions about liquidation of assets 
or continuance of CGU operations.

The Group compared recoverable amount of an individual CGU with its carrying amount for the purpose of impairment 
test. The recoverable amount is measured as higher of its fair value less costs of disposal and its value in use. 
From practical point of view, the Group does not disclose impairment by individual CGU due to significant volume 
of information.

Main assumptions
Future cash flows are based on the current budgets and forecasts for 10 years period approved by the management 
along with terminal value of forecasted free cash flows that are expected to be generated beyond the forecast period. 
One the main assumption applied in the model of expected cash flows is increase of revenue by 3.7%.

Cash flow forecasts for capital expenditure are based on past experience and include ongoing capital expenditure 
required to maintain the level of economic benefits from CGU in its current position.

Pre-tax discount rate represents the Group’s pre-tax weighted average cost of capital which is then adjusted to reflect 
the risks specific to the respective assets and is equal to 10.74%.

The Group’s management believes that all of its estimates are reasonable and consistent with how the Group manages 
its assets and operations and reflect management’s best knowledge.

Sensitivity analysis
The result of applying discounted cash flows model reflects expectations about possible variations in the amount and 
timing of future cash flows. If the revised estimated discount rate consistently applied to the discounted cash flows had 
been 0.5% higher than management’s estimates, the impairment of non-current assets would increase by RUB 163,704. 
If the revised estimated discount rate consistently applied to the discounted cash flows had been 0.5% lower than 
management’s estimates, the impairment of non-current assets would decrease by RUB 189,785. If the revenue rate 
of growth had been 0.5% lower than management’s estimates, the impairment of non-current assets would decrease 
by RUB 84,645.

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9. 

Lease

Group as leassor

Right-of-use assets and lease liabilities
The carrying amounts of the Group’s right-of-use assets and their movements during the period is presented below:

As at 1 January 2019

281,326,403

4,851,289

286,177,692

Right-of-use assets

Buildings

Land

Total

Additions

Derecognition

Depreciation charge

Impairment charge (Note 8)

As at 31 December 2019

As at 1 January 2018

Additions

Business combinations (Note 7)

Derecognition

Depreciation charge

Impairment charge (Note 8)

As at 31 December 2018

77,216,535

(7,772,693)

(41,740,978)

(419,399)

472,138

(142,391)

(224,692)

–

77,688,673

(7,915,084)

(41,965,670)

(419,399)

308,609,868

4,956,344

313,566,212

Right-of-use assets

Buildings

262,039,719

61, 915,266

–

(5,906,506)

(36,722,076)

Land

Total

4,697,439

266,737,158

175,752

208,199

(57,740)

 62,091,018

208,199

(5,964,246)

(172,361)

(36,894,437)

–

–

–

281,326,403

4,851,289

286,177,692

In 2019 depreciation of a right-of-use assets in the amount of RUB 724,932 thousand were capitalized to the value 
of property, plant and equipment.

The carrying amounts of the Group’s lease liabilities and their movements during the period is presented below:

At 1 January

Increase in lease liabilities

Repayment of lease

Interest accrued

Interest paid

Lease derecognition

Foreign exchange (gain)/loss

At 31 December

Short-term liabilities

Long-term liabilities

Total

Short-term liabilities

Long-term liabilities

Total

31 December 2019

31 December 2018 
(Restated)

322,741,247

292,925,489

77, 703,737

62, 004,170

(33,242,289)

(24,527,812)

32,414,202

30,405,545

(32,414,202)

(30,405,545)

(9, 900,264)

(7, 768,426)

(92,272)

107,825

357,210,159

322,741,246

Year of maturity

2020

2021-2069

Weighted 
average effective 
interest rate, %

9.08

8.94

Year of maturity

2019

2020-2069

Weighted 
average effective 
interest rate, %

9.54

9.41

31 December 2019

36,609,206

320,600,953

357,210,159

31 December 2018

32,160,057

290,581,189

322,741,246

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9. 

Lease (continued)

Amounts recognized in profit or loss are presented below:

Depreciation and impairment of property, plant and equipment

Interest expense on the lease

Foreign exchange (loss)/gain

Gain on lease derecognition

31 December 2019

31 December 2018 
(Restated)

41,660,136

36,894,437

32,414,202

30,405,545

(92,271)

107,825

(1,985,180)

(1,804,180)

Lease expenses related to short-term lease (included to General and administrative 
expenses)

249,969

335,792

Lease expenses related to lease of low-value assets (included to General and 
administrative expenses)

Variable lease payments (included to General and administrative expenses)

103,472

628,765

33,401

215,162

72,979,093

66,187,982

 10. 

Intangible assets

As at 31 December 2019, intangible assets consisted of the following:

Licenses

Lease rights

Software

Trademarks

Other

Total

As at 31 December 2018, intangible assets consisted of the following:

Licenses

Lease rights

Software

Trademarks

Other

Total

Cost

At 1 January 2018 
(as reported)

266,432

838,516

2,383,011

29,706

113,238

3,630,903

Adjustment (Note 4.2)

–

(838,516)

–

–

–

(838,516)

Cost (as restated)

266,432

–

83,765

(67,651)

282,546

–

–

–

–

–

2,383,011

29,706

113,238

2,792,387

12,776

792,353

(551,544)

–

2,130

(115)

–

12,776

79,349

957,597

(70,570)

(689,880)

2,636,596

31,721

122,017

3,072,880

Adjustment (Note 4.2)

–

87,012

–

–

–

87,012

(134,425)

(87,012)

(1,081,804)

(2,963)

(56,739)

(1,362,943)

Business combination 
(Note 7)

Additions 

Disposals 

At 31 December 2018

Accumulated amortisation 
and impairment

At 1 January 2018 (as 
reported)

Accumulated amortisation 
(as restated)

Charge for the year

Disposals 

(134,425)

(62,161)

58,025

–

–

–

–

–

–

(1,081,804)

(2,963)

(56,739)

(1,275,931)

(666,968)

(3,090)

(66,707)

(798,926)

551,544

115

69,442

679,126

(1,197,228)

(5,938)

(54,004)

(1,395,731)

1,301,207

1,439,368

26,743

25,783

56,499

1,516,456

68,013

1,677,149

Cost

 At 1 January 2019

Additions 

Disposals 

At 31 December 2019

Accumulated amortisation 
and impairment

 At 1 January 2019

Charge for the year

Disposals 

282,546

300,305

(78,970)

503,881

(138,561)

(88,854)

66,469

At 31 December 2019

(160,946)

Net book value

At 1 January 2019

At 31 December 2019

143,985

342,935

–

–

–

–

–

–

–

–

–

–

2,636,596

31,721

122,017

3,072,880

At 31 December 2018

(138,561)

2,890,995

(905,579)

871

–

45,110

3,237,281

(67,754)

(1,052,303)

4,622,012

32,592

99,373

5,257,858

Net book value

At 1 January 2018

At 31 December 2018

132,007

143,985

(1,197,228)

(5,938)

(54,004)

(1,395,731)

Amortization expense is included in general and administrative expenses (Note 27).

(825,120)

(3,252)

(59,363)

(976,589)

896,514

–

66,156

1,029,139

(1,125,834)

(9,190)

(47,211)

(1,343,181)

1,439,368

3,496,178

25,783

23,402

68,013

1,677,149

52,162

3,914,677

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11. 

Goodwill

Goodwill as at 31 December 2019 and 2018 consisted of the following:

Goodwill as at beginning of the year

Goodwill impairment 

Goodwill as at the end of the year

Goodwill as at beginning of the year

Goodwill arising on acquisition, at acquisition date (Note 7)

SIA acquisition adjustment (Note 7)

Goodwill impairment 

Goodwill as at the end of the year

2019

26,879,317

–

26,879,317

2018

1,367,493

22,724,015

2 787 809

–

26,879,317

Carrying amount of goodwill allocated to each of the cash generated units:

Stores Magnit Cosmetic and Magnit Pharmacy formats

Manufactury company TD Holding LLC

Total

As at 31 
December 2019

As at 31 
December 2018

25,511,824

25,511,824

1,367,493

1,367,493

26,879,317

26,879,317

Stores Magnit Cosmetic and Magnit Pharmacy formats CGU

The Group also performed an annual impairment test on goodwill related to the acquisition of SIA Group as of 31 
December 2019 and 2018. In assessing whether the goodwill has been impaired, the current value of CGU, comprising 
Magnit Cosmetic and Magnit Pharmacy formats, to which the goodwill had been allocated in full was compared with its 
estimated value in use. 

For the purposes of annual impairment testing of goodwill from the acquisition of the SIA Group as of the acquisition 
date, the value in use of the generating unit was determined using a discounted cash flow model. Future cash flows 
were calculated based on forecast of operating cash flows, approved by the management of the Group, taking into 
account inflation 2.8-3.2% (2018: 5%), expected synergies from acquisition, existing long-term contracts with suppliers 
of pharmaceutical and medical goods, as well as other macroeconomic assumptions. 

Future cash flows were determined based on the forecast of free cash flows for six years subject to the effect of their 
terminal value.

The discount rate was determined based on the weighted average cost of capital of the Group and amounted to 10.74% 
(2018: 16%). As a result of the analysis, there is headroom and management did not identify an impairment for this CGU.

Key assumptions used in value in use calculations and sensitivity to changes in assumptions 
The calculation of value in use for the acquisition of the SIA Group business is most sensitive to the following 
assumptions:

 ‒ Gross margin;
 ‒ Discount rate;
 ‒ Revenue growth.

Gross margin
The gross margin included in the forecast of Group’s activities in the cash-generating unit comprising the Magnit 
Cosmetic and Magnit Pharmacy formats, including related stores and warehouses, is in the range from 43.8% to 44.6% 
(2018: from 33.2% to 40.6%), in accordance with the approved strategic development plan and expected increased 
efficiency of sales. A decrease in buyer demand may lead to a decrease in gross margin. A decrease in gross margin 
by 5% would result in a decrease in expected operating cash flows but would not cause an impairment loss.

Discount rate
The discount rate calculation is based on the specific circumstances applicable to the Group and is derived from 
its weighted average cost of capital (WACC). The WACC takes into account both debt and equity. The cost of equity 
is derived from the expected return on investment by the Group’s investors. The cost of debt is based on the interest-
bearing borrowings the Group is obliged to service. Adjustments to the discount rate are made to factor in the specific 
amount and timing of the future tax flows in order to reflect a pre-tax discount rate.

An increase in the pre-tax discount rate to 13.74% (i.e. + 3%) would reduce the expected discounted cash flows but 
would not cause an impairment loss.

Revenue growth
One of the most significant assumptions used in the testing model is revenue growth for the forecast period, being 
in the range from 11.1% to 28%. The forecast is based on Group’s activities in the cash-generating unit comprising 
the Magnit Cosmetic and Magnit Pharmacy formats, including related stores and warehouses. The Group forecast 
of the expected volume of sales is based on the approved strategic development plan for the forecast period, as well 
as indicators of the expected consumer price index. The expected consumer price index is 2.8-3.2% (2018: 5%). 

A decrease in customer demand may lead to a decline in sales. A decrease in revenue by 5% would result in a decrease 
in expected operating cash flows but would not cause any impairment loss.

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11. 

Goodwill (continued)

13. 

Trade and other receivables

Manufactory company TD-holding LLC
The Group performed its annual impairment test on goodwill related to the acquisition of  
TD-holding LLC as of 31 December 2019 and 2018. In assessing whether the goodwill has been impaired, the current 
value of cash generating unit was compared with its estimated value in use. 

Value in use was determined using a discounted cash flow model. Future cash flows were calculated based on forecast 
of operating cash flows for ten years approved by the management of the Group, taking into account inflation 3.3% 
(2018: 5%), demand for goods produced by TD-holding LLC, as well as other macroeconomic assumptions. The discount 
rate was determined based on the weighted average cost of capital of the Group and amounted to 10.74% (2018: 16%).

The impairment test did not reveal any impairment of goodwill.

The Group’s management believes that all of its estimates are reasonable and consistent with the internal reporting and 
reflect management’s best knowledge. 

12. 

Inventory

Inventory as at 31 December 2019 and 2018 consisted of the following:

Goods for resale (at lower of cost and net realisable value)

208,653,823

172,454,333

2019

2018

Materials and supplies

10,219,763

9,686,170

218,873,586

182,140,503

Materials and supplies are represented by spare parts, packaging materials and other materials used in hypermarkets, 
stores and warehouses, as well as semi-finished goods of own production. 

The Group accounted for the write down of inventories to their net realisable value within cost of sales 
in the consolidated statement of comprehensive income for the year ended 31 December 2019 in the amount 
of RUB 358,375 thousand (31 December 2018: RUB 1,287,546 thousand). These amounts are included in “Cost of sales”.

Trade and other receivables as at 31 December 2019 and 2018 consisted of the following:

Trade receivables – third parties

Other receivables – third parties

Other receivables – related parties (Note 6)

Expected credit losses

2019

2018

8,782,045

6,272,129

1,834

4,093,128

3,349,862

25,123

(1,062,568)

(656,795)

13,993,440

6,811,318

Other receivables mainly relate to vendor allowances.

Trade receivables are non-interest bearing and are generally repaid on a short-term basis within 90 days.

Trade receivables are mainly represented by accounts receivable from customers of the SIA Group, which was acquired 
in November 2018. At the date of acquisition, the Group estimated the fair value of accounts receivable and recognized 
it as identifiable asset (Note 7).

The Group uses a provision matrix to calculate expected credit losses (ECL) for trade receivables and contract assets. 
The provision rates are based on days past due for groupings of various customer segments that have similar loss 
patterns (i.e., by geography, product type, customer type and rating, and coverage by letters of credit and other forms 
of credit insurance). 

The provision matrix is initially based on the Group’s historical observed default rates. The Group will calibrate the matrix 
to adjust the historical credit loss experience with forward-looking information. For instance, if forecast economic 
conditions (i.e., gross domestic product) are expected to deteriorate over the next year, which can lead to an increased 
number of defaults in the food manufacturing sector, the historical default rates are adjusted. At every reporting date, 
the historical observed default rates are updated and changes in the forward-looking estimates are analysed. 

The calculation reflects the probability-weighted outcome, the time value of money and reasonable and supportable 
information that is available at the reporting date about past events, current conditions and forecasts of future economic 
conditions. 

Set out below is the information about the credit risk exposure on the Group’s trade and other receivables as at 31 
December 2019:

2019 

ECL rate

Current

0.1-1.5%

3-5%

Carrying amount before ECL

12,482,031

1,251,200

ECL

25,024

37,536

Overdue  
<90 days

Overdue 
 90-180 days

Overdue  
180-360 days

Overdue  
>360 days

Total

10-20%

168,101

33,620

50%

100%

376,577

188,289

778,099

15,056,008

778,099

1,062,568

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13. 

Trade and other receivables (continued)

15. 

Cash and cash equivalents

Set below is ageing analysis of trade and other receivables as at 31 December 2018:

2018 

ECL rate

Current

0.1-1.5%

Overdue  
<90 days

Overdue 
 90-180 days

Overdue  
180-360 days

Overdue  
>360 days

Total

3-5%

10-20%

50%

100%

Carrying amount before ECL

5,950,478

662,920

216,945

115,020

522,750

7,468,113

ECL

12,200

20,946

43,389

57,510

522,750

656,795

Set out below is the movement in the allowance for expected credit losses:

As at 1 January

Accrual of provision for expected credit losses 

Release

As at 31 December

14. 

Advances paid

Advances paid as at 31 December 2019 and 2018 consisted of the following:

Advances to third party suppliers

Advances for customs duties

Other advances

Advances to related party suppliers (Note 6)

2019

(656,795)

(505,958)

100,185

2018

(753,913)

(177,508)

274,626

(1,062,568)

(656,795) 

2019

2018

4,904,086

4,666,315

751,668

114,204

–

710,629

46,495

24,364

5,769,958

5,447,803

Cash and cash equivalents as at 31 December 2019 and 2018 consisted of the following:

Cash on hand, in RUB

Cash in banks, in RUB

Cash in banks, in foreign currency

Cash in transit, in RUB

Cash placed on accounts with minimum account balance, in RUB

Deposits in foreign currency

2019

2,262,150

452,565

5,456

4,981,127

1,200,000

–

2018

2,255,279

4,795,522

20,765

8,746,776

9,540,000

1,389,412

8,901,298

26,747,754

Cash in transit represents cash collected by banks from the Group’s stores and not deposited in bank accounts and 
bank card payments being processed as at 31 December 2019 and 2018.

As at 31 December 2019, cash of RUB 1,200,000 thousand was placed on accounts with minimum account balance 
maturing in January 2020. Interest accrued as at 31 December 2019 was immaterial. 

As at 31 December 2018, cash of RUB 1,389,412 thousand was placed in US dollar deposits, and cash of RUB 9,540,000 
thousand in rubles was placed on accounts with minimum account balance maturing in January 2019. Interest accrued 
as at 31 December 2018 was immaterial.

16. 

Share capital, share premium and treasury shares

Authorized share capital (ordinary shares with a par value 

of RUB 0.01)

Issued and fully paid share capital (par value of RUB 0.01 each)

Share premium at 1 January

Sale of treasury shares

Transfer of rights to equity instruments under share-based payments program  
(Note 31)

Share premium at 31 December

2019 No.  
(‘000)

200 850

200,850

101,911

2018 No.  
(‘000)

200 850

200,850

101,911

2019

2018

87,257,340

87,635,960

–

(378,620)

122,073

–

87,379,413

87,257,340

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16. 

Share capital, share premium and treasury shares (continued)

17. 

Dividends declared

Balance of shares outstanding at beginning of financial year

Sale of treasury shares

Purchase of treasury shares

Transfer of treasury shares under share-based payments program (Note 31)

Transfer of treasury shares under employment contract with the Chief Executive 
(Note 31)

2019 No.  
(‘000)

98,665

–

(1,302)

105

82

2018 No.  
(‘000)

101,911

1,514

(4,760)

–

–

Balance of shares outstanding at the end of financial year

97,550

98,665

In 2019, the Group declared dividends to shareholders relating to 2018 and the 9 months of 2019.

Dividends declared for 2018 (RUB 166.78 per share)

Dividends declared for 9 months 2019 (RUB 147.19 per share)

In 2018, the Group declared dividends to shareholders relating to 2017 and the 9 months of 2018.

In 2018, the Group transferred 1,513,601 treasury shares as consideration for acquiring a business (Note 7). 

Dividends declared for 9 months 2018 (RUB 137.38 per share)

Dividends declared for 2017 (RUB 135.5 per share)

2019

16,370,754

14,445,374

2018

13,808,989

13,628,984

The fair value of the consideration transferred was RUB 5,297,604 thousand. The difference between the fair value 
of the shares and their carrying amount was recorded as a decrease in share premium in the amount of RUB 378,620 
thousand.

In 2018, the Group purchased 4,760,089 own ordinary shares at the open market for RUB 17,727,687 thousand.

In 2019, the Group purchased 1,302,397 own ordinary shares at the open market for RUB 5,109,648 thousand. 

In 2019, the Group transferred 105,258 treasury shares to key management personnel as compensation under the Long-
term management incentive program (Note 31). The fair value of the compensation was RUB 432,634 thousand. 
The difference of RUB 35,979 thousand between the carrying amount of the treasury shares and the fair value 
of compensation granted under the long-term incentive program was recognized as share premium.

In 2019, the Group transferred 82,355 treasury shares to the Group’ Chief Executive under his employment contract 
(Note 31). The fair value of the consideration transferred was RUB 396,440 thousand. The difference of RUB 86,094 
thousand between the carrying amount of the treasury shares and the fair value of consideration transferred was 
recognized as share premium.

In 2019, the Group paid dividends of RUB 29,993,007 thousand (2018: RUB 13,808,982 thousand).

As at 31 December 2019, dividends payable totaled RUB 14,452,943 thousand (31 December 2018: RUB 13,629,822 
thousand). Dividends payable as at 31 December 2019 were paid in January 2020.

18. 

Trade and other payables

Trade and other payables as at 31 December 2019 and 2018 consisted of the following:

Trade payables to third parties

Other payables to third parties

Other payables to related parties (Note 6)

31 December 2019

31 December 2018

140,630,829

122,585,005

20,905,617

8,420,259

94,560

95,921

161,631,006

131,101,185

Average trade payables turnover was 45 days in 2019 and 41 days in 2018. Interest may be charged on the outstanding 
balance based on market rates in accordance with individual agreements with vendors, however no significant amounts 
of interest were charged to the Group during the years presented. The Group has financial risk management policies 
in place to help ensure that all payables are paid within the credit timeframe.

Trade and other payables denominated in foreign currencies (mainly US dollars and euros) as of 31 December 2019 
totaled RUB 7,258,346 thousand, including RUB 5,785,691 thousand in USD and RUB 1,472,655 thousand in EUR (31 
December 2018: RUB 6,659,643 thousand, including RUB 5,041,053 thousand in USD and RUB 1,618,590 thousand 
in EUR).

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19. 

Accrued expenses 

21. 

Loans and borrowings

Accrued expenses as at 31 December 2019 and 2018 consisted of the following:

Long-term and short-term loans and borrowings as at 31 December 2019 and 2018 consisted of the following:

Accrued salaries and wages

Other accrued expenses

20. 

Taxes payable

Taxes payables as at 31 December 2019 and 2018 consisted of the following:

31 December 2019

31 December 2018

8,124,514

8,895,591

7,235,456

5,849,429

17,020,105

13,084,885

Year of maturity

Effective  
interest rate

31 December 
 2019

Effective  
interest rate

31 December 
2018

Long-term loans and borrowings

Unsecured bonds

Unsecured bank loans

Unsecured bank loans from related 
parties

Less: current portion of long-term 
borrowings and loans

Total long-term borrowings and loans

2021-2022

2021-2027

7.72%

8.11%

40,737,574

–

–

47,817,777

8.57%

65,837,515

2021-2022

8.09%

33,200,000

8.25%

28,200,000

(2,122,989)

119,632,362

(301,375)

93,736,140

Value added tax

Social insurance contributions

Personal income tax

Property tax

Other taxes

31 December 2019

31 December 2018

Short-term loans and borrowings 

–

2,378,411

1,171,380

631,732

109,484

763,424

2,105,510

1,100,611

822,291

–

4,291,007

4,791,836

Unsecured bank loans

Unsecured bonds

Unsecured bank loans

Current portion of long-term  
borrowings and loans

Total short-term loans and borrowings 

2019

2020

2020

–

7.96%

6.75%

–

7.7%

70,535,826

10,001,047

52,454,420

2,122,989

64,578,456

–

–

–

–

301,375

70,837,201

All loans, borrowings and bonds are denominated in Russian rubles. Loans and borrowings were received on fixed rate.

22. 

Government grants

At 1 January 

Received during the year

Recognized in profit or loss

At 31 December

Short-term

Long-term

2019

2018

3,037,701

1,155,991

614,318

(383,086)

1,967,114

(85,404)

3,268,933

3,037,701

62,857

62,340

3,206,076

2,975,361

The government grants were received to compensate a part of direct costs incurred for the construction and 
modernization of property, plant and equipment. The government grants were received in cash and in the form 
of benefit from obtaining loans at a below-market interest rate.

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23. 

Revenue 

25. 

Selling expenses

Revenue for the years ended 31 December 2019 and 2018 consisted of the following:

Selling expenses for the years ended 31 December 2019 and 2018 consisted of the following:

Retail

Wholesale

2019

2018

1,332,928,824

1,216,851,273

35,776,570

20,164,184

1,368,705,394

1,237,015,457

Advertising

Packaging and raw materials

Depreciation

2019

2018

7,715,200

3,215,294

4,755,885

8,601,093

3,531,063

3,937,790

15,686,379

16,069,946

Revenue from contracts with customers is represented by the amounts disclosed in the table above and income from 
advertising services and sales of packing materials (Note 28) and for the 2019 is RUB 1,378,925,154 thousand (2018: 
1,243,118,248 thousand).

26. 

General and administrative expenses

General and administrative expenses for the years ended 31 December 2019 and 2018 consisted of the following:

24. 

Cost of sales

Cost of sales for the years ended 31 December 2019 and 2018 consisted of the following:

Cost of goods sold

Transportation expenses

2019

2018

1,022,098,438

906,730,547

34,607,615

34,210,972

1,056,706,053

940,941,519

Cost of goods sold is reduced by rebates and promotional bonuses received from suppliers.

Cost of goods sold includes losses due to inventory shortages.

Payroll

Depreciation of right-of-use assets (Note 9)

Depreciation of property, plant and equipment (Note 8)

Payroll-related taxes

Rent and utilities

Bank charges

Repair and maintenance

Taxes other than income tax

Security

Amortisation of intangibles

Provision for unused vacation

In 2019, payroll expenses of RUB 22,108,828 thousand (2018: RUB 22,015,986 thousand) were included in cost of sales.

Accrual/(reversal) of provision for expected credit losses (Note 13)

Other expenses

2019

2018

95,517,926

83,622,350

41,660,137

36,894,437

40,701,825

31,522,360

26,159,360

24,210,938

25,719,454

21,824,472

6,516,095

5,747,572

3,240,165

1,797,235

976,589

681,018

400,437

6,058,852

4,420,757

3,804,346

1,551,342

798,926

600,813

(97,118)

5,843,860

5,532,323

254,961,673

220,744,798

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27. 

Finance costs

29. 

Income tax

Finance costs for the years ended 31 December 2019 and 2018 consisted of the following:

The Group’s income tax expense for the years ended 31 December 2019 and 2018 is as follows:

Interest on loans and borrowings

Interest on bonds

Interest on lease liabilities

2019

2018

13,359,504

8,955,433

Consolidated statement of comprehensive income

2,037,062

469,054

Current tax

32,414,202

30,405,545

Adjustments in respect of current income tax of previous year

Total interest expense for financial liabilities

47,810,768

39,830,032

Deferred tax

Less: amounts included in the cost of qualifying assets

(29,119)

(288,225)

47,781,649

39,541,807

Income tax expense reported in the consolidated statement  
of comprehensive income

2019.

2018

3,302,256

(1,068,227)

781,221

5,300,659

(79,397)

1,562,645

3,015,250

6,783,907

28. 

Other income

Other income for the years ended 31 December 2019 and 2018 consisted of the following:

The tax effect of main temporary differences that give rise to deferred tax assets and liabilities as at 31 December 2019 
is as follows:

Sales of packing materials

Fines and penalties 

Advertising income

Gain from cancellation of lease contracts (Note 9)

Other

2019

3,840,142

3,341,220

6,379,618

1,985,180

850,307

2018

3,702,421

1,759,906

2,400,370

1,804,180

847,658

16,396,467

10,514,535

Recorded 
in the consolidated 
statement 
of comprehensive 
income, 2019

At 31 December 2019

At 1 January 2019

Deferred tax assets

Right-of-use assets/lease liabilities

(9,041,780)

 (1,873,756) 

(10,915,536)

Accrued expenses

Inventory 

Trade and other receivables

Advances paid

Deferred expenses and intangible assets

Other 

Total deferred tax asset

(338,284)

(831,505)

(128,665)

(254,167)

(163,988)

(544,185)

(496,146)

 (131,334)

128,665

122,283

163,988

(834,430)

(962,839)

–

(131,884)

–

 285,448 

 (258,737) 

(11,302,574)

(1,800,852)

(13,103,426)

Including offset with deferred tax liability

11,302,574

1,800,852 

13,103,426

Net deferred tax asset

Deferred tax liabilities

–

–

–

Property, plant and equipment

25,701,441

2,907,220

28,608,661

Inventory 

Trade and other receivables

Other 

–

–

893,591

319,556

173,278

(817,981)

319,556

173,278

75,610

Total deferred tax liability

26,595,032

2,582,073

29,177,105

Including offset with deferred tax asset

(11,302,574)

 (1,800,852) 

(13,103,426)

Net deferred tax liability

15,292,458

781,221

16,073,679

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29. 

Income tax (continued) 

The tax effect of main temporary differences that give rise to deferred tax assets and liabilities as at 31 December 2018 
is as follows:

Recorded 
in the consolidated 
statement 
of comprehensive 
income, 2018

At 31 December 2018

At 1 January 2018

Deferred tax assets

Right-of-use assets/lease liabilities

(6,692,861)

(2,348,919)

(9,041,780)

Accrued expenses

Inventory 

Trade and other receivables

Advances paid

Deferred expenses and intangible assets

(149,449)

(1,053,737)

(147,479)

(103,410)

(57,140)

(188,835)

 222,232 

18,814

(150,757)

(106,848)

Other 

(308,865)

 (235,320) 

(338,284)

(831,505)

(128,665)

(254,167)

(163,988)

(544,185)

Total deferred tax assets

(8,512,941)

(2,789,633)

(11,302,574)

Including offset with deferred tax liability

8,512,941

2,789,633 

11,302,574

Profit before tax

Theoretical income tax expense at 20%

Adjustments for:

Non-taxable income

2019

2018

12,579,472

30,954,175

(2,515,894)

(6,190,835)

(663,373)

(599,018)

Unrecognized deferred tax assets related to losses carried forward of Group companies 

(904,209)

(73,451)

Reversal of income tax liability as a result of filing amended tax returns

1,068,226

79,397

Income tax expense

Effective income tax rate

(3,015,250)

(6,783,907)

23.97%

21.92%

As at 31 December 2019 unrecognized deferred tax assets in respect of previous years losses received by the Group 
companies amounted to RUB 3,627,296 thousand. (as of 31 December 2018: RUB 2,723,087 thousand).

In accordance with applicable law the Group did not reflect the deferred tax liability as of 31 December 2019 for 
investments in subsidiaries, since it intends to apply a zero tax rate to applicable dividend income in accordance with 
applicable law, since participation in the capital of subsidiaries is more than 50% and they are owned by the Group for 
more than one year.

–

–

–

30. 

Earnings per share

Net deferred tax asset

Deferred tax liabilities

Property, plant and equipment

21,427,892

4,273,549

25,701,441

Earnings per share for the years ended 31 December 2019 and 2018 have been calculated on the basis of the net profit 
for the year and the weighted average number of common shares outstanding during the year. 

Other 

814,862

78,729 

 893,591 

The calculation of earnings per ordinary share for the years ended 31 December 2019 and 2018 is as follows:

Total deferred tax liability

22,242,754

4,352,278

26,595,032

Including offset with deferred tax asset

(8,512,941)

 (2,789,633) 

(11,302,574)

Net deferred tax liability

13,729,813

1,562,645

15,292,458

The income tax expense for the year is different from that which would be obtained by applying the statutory income 
tax rate to the profit before income tax. Below is a reconciliation of theoretical income tax at 20% to the actual expense 
recorded in the Group’s consolidated statement of comprehensive income:

Profit for the year attributable to shareholders of the parent

9,564,222

24,170,268

Weighted average number of shares (in thousands of shares)

Basic and diluted earnings per share (in RUB)

97,615

97.98

101,146

238.96

2019

2018

In 2019, the Group granted the right to obtain equity instruments to the Group’s key management personnel (Note 31), 
which could potentially have a dilutive effect on future earnings per share. These instruments do not have a material 
effect on diluted earnings per share for 2019.

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31. 

Share-based payments

Long-term incentive program for key management personnel
In 2018, the Group approved a long-term incentive program for its key management. Contracts with the participants 
in the share-based payment program were concluded on 29 December 2018, which is the grant date for the rights 
under the program. The service period under the program in 2018 was 1 day, therefore the costs of the program were 
immaterial for disclosure. In accordance with the program, the Group will provide to its key management personnel 
the right to receive equity instruments based on the results of their service for 2018, 2019, 2020, 2021, and 2022.

For the purposes of implementing the long-term incentive program for key management personnel, a treasury stock 
repurchase program was adopted.

The long-term incentive program for key management personnel of the Group consists of an “option” component and a 
“share” component.

Option component
Options providing for the transfer of a variable number of shares depending on the excess of the market value 
of the Group’s shares over the strike price.

The date of granting options is the date of conclusion of the contract with the program participants. The exercise 
price for options is RUB 4,700 per share. The maximum number of shares that all program participants may purchase 
is 1,755,319. The plan provides for five tranches (based on the results for five consecutive years, starting from 2018). 
The program participant receives the right to exercise options when all of the following conditions are met:

 ‒ Excess of the market value of the Group’s shares at the date of calculation over the strike price;
 ‒ Growth of the Group’s consolidated EBITDA (Profit before interest, taxes, depreciation and amortization) of 10% 
CAGR (total comprehensive annual growth rate for calculating interest using the compound interest formula) 
compared to EBITDA for the year ended 31 December 2018 (determined based on the audited published 
consolidated financial statements of the Group for 2019);

 ‒ Program participant continues to work in the Group on the exercise date of the option.

For each tranche, deferred execution (transfer of shares) is provided for three years, subject to continuing provision 
of services by employees. Each employee under this plan receives 15 options, each giving the right to an estimated 
number of shares for three years in five tranches. The total number of shares that employees can acquire depends 
on the excess of the market price of the share over the strike price. The higher the market price, the more share 
the employee receives. If the market price drops below the strike price, then the right to the shares is cancelled.

Share component
Share-based payment to the participant of the program of a fixed number of shares depending on the fulfillment 
of the conditions for achieving the goals of the program.

The date of granting the right is the date of conclusion of the contract with the program participant. The maximum 
number of shares that all program participants can purchase cannot exceed 1,755,319. The plan provides for five 
tranches (based on the results for five consecutive years, starting from 2018). The program participant receives the right 
to shares if all of the following conditions are met:

 ‒ Group’s consolidated EBITDA growth of 10% CAGR compared to EBITDA for the year ended 31 December 2018 

(determined based on the audited published consolidated financial statements of the Group for 2019 containing 
information on the EBITDA for 2018 considering retrospective restatement in connection with the application 
of IFRS 16 Leases);

 ‒ A program participant continues to work in the Group on the exercise date of the option.

For each tranche, deferred execution (transfer of shares) is provided for three years, subject to continuing provision 
of services by employees. Each employee under this plan receives 15 options, each giving the right to an estimated 
number of shares for three years in five tranches.

Assumptions used in determining fair value
To assess the fair value of share-based payments to employees, the Group uses Monte Carlo simulation. In determining 
fair value, the Group has used the following assumptions:

Dividend income (%)

Expected average volatility for the period (%)

Average risk-free interest rate for the period (%)

Estimated time for exercise of options (years)

Weighted average share price (RUB)

6

28.78

7.84

7

3,920

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31. 

Share-based payments (continued)

32. 

Contingencies, commitments and operating risks

Movement for the period
For the 2018 tranche, the dates of transfer of rights are 27 May 2019, 2020 and 2021. For the 2019 tranche, the dates 
of transfer of rights are 27 May 2020, 2021 and 2022. The final date of transfer of 100% of the rights under the program 
with respect to the remaining tranches is 27 May 2025.

Operating environment
Russia continues economic reforms and development of its legal, tax and regulatory frameworks as required by a market 
economy. The future stability of the Russian economy is largely dependent upon these reforms and developments and 
the effectiveness of economic, financial and monetary measures undertaken by the government. 

For the year ended 31 December 2019, in the consolidated statement of comprehensive income the Group recognized 
an expense in respect of share-based payments of RUB 1,892,833 thousand.

As at the reporting date, the management of the Group expects that with respect to all tranches the program targets 
will be achieved and the number of shares to be transferred is fixed in the amount of not more than 3,510,638 shares 
of the Group.

During the year ended 31 December 2019, the Group transferred 105,258 shares repurchased from shareholders 
as part of the program. The fair value of consideration transferred was RUB 432,634 thousand. The difference between 
the carrying amount of the treasury shares and the fair value of the consideration transferred under the program 
of RUB 35,979 thousand is recorded as share premium. The weighted average price per share at the execution date was 
RUB 4,110.

Share-based payments under the employment contract with the Chief Executive Officer of the Group
According to the terms of the employment contract concluded with the Group’s Chief Executive Officer, the Chief 
Executive Officer is entitled to the Group’s equity instruments provided that he continues to work in the Group 
on the exercise date of the option. The number of shares of the Group to which the rights will be transferred is fixed and 
amounts to 164,710 ordinary shares of the Group. Share-based payment is deferred and involves the transfer of shares 
during 3 years, including: 50% of fixed number of equity instruments no later than 31 May 2019, 25% no later than 31 
March 2020, 25% no later than 31 March 2021, subject to continued work in the Group.

The grant date is considered the date of conclusion of the employment contract with the Chief Executive Officer. 
The fair value of the equity instruments transferred is determined at the grant date and does not change until the option 
is fully exercised.

During year ended 31 December 2019, the Group transferred 82,355 shares repurchased from shareholders as part 
of the fulfillment of obligations under the employment contract concluded with the Group’s Chief Executive Officer. 
The fair value of equity instruments provided during the period was RUB 396,440 thousand. The difference between 
the carrying amount of the treasury shares and the fair value of the consideration given to the Chief Executive Officer 
of RUB 86,094 thousand is recorded as share premium. The weighted average price per share at the execution date was 
RUB 4,134.

For the year ended 31 December 2019, in the consolidated statement of comprehensive income, the Group recognized 
an expense in respect of share-based payments under the employment contract with the Chief Executive Officer 
of RUB 559,509 thousand.

The Russian economy has been negatively impacted by a decline in oil prices and sanctions imposed on Russia 
by a number of countries. The ruble interest rates remain high. The combination of the above resulted in reduced 
access to capital, a higher cost of capital and uncertainty regarding economic growth, which could negatively affect 
the Group’s future financial position, results of operations and business prospects. Management believes it is taking 
appropriate measures to support the sustainability of the Group’s business in the current circumstances.

Tax legislation 
The Group’s main subsidiaries, from which the Group’s income is derived, operate in Russia. Russian tax, currency 
and customs legislation is subject to varying interpretations and changes which can occur frequently. Management 
interpretation of such legislation as applied to the transactions and activity of the Group may be challenged 
by the relevant regional and federal authorities. 

In 2019, further efforts were made to implement mechanisms to counter tax evasion involving low tax jurisdictions and 
aggressive tax planning structures. The amendments include, among other things, definitions of beneficial ownership 
and tax residency by actual place of business (for legal entities) and the approach to the taxation of controlled foreign 
companies in the Russian Federation. 

In addition, a concept of tax benefit was introduced for all taxes payable in the Russian Federation, with a focus 
on the presence of a business purpose of activities and confirmation of discharge of obligations under agreements 
by the parties to these agreements or a party to which these obligations were transferred under a contract or by 
law. These amendments significantly modify the framework for determination of unjustified tax benefit obtained by a 
taxpayer, and will have a significant impact on established court practice. However, the mechanism of application of this 
regulation is yet to be settled, and the respective court practice is not established.

These changes and recent trends in the applying and interpreting certain provisions of Russian tax law indicate that 
the tax authorities may take a tougher stance in interpreting legislation and reviewing tax returns. The tax authorities 
may thus challenge transactions and accounting methods that they have never challenged before. This may result 
in significant amounts of tax charges, penalties and fines being imposed. 

It is not possible to determine the amounts of constructive claims or evaluate probability of their negative outcome. 
Fiscal periods remain open to review by the tax authorities for a period of three calendar years immediately preceding 
the year of review. 

Management believes that at 31 December 2019, it had properly construed the relevant legislation, and the probability 
that the Group will retain its position with regard to tax, currency and customs law is assessed as high. 

As at 31 December 2019 and 2018, the Group accrued no provisions for tax positions.

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Contingencies, commitments and operating risks (continued)

The debt-to-equity ratio as at 31 December 2019 and 2018 was as follows:

Litigation
The Group has been and continues to be the subject of legal proceedings and adjudications from time to time, 
neither of which, individually or in aggregate, had a material adverse effect on the Group. Management believes that 
the resolution of all business matters will not have a material impact on the Group’s financial position, operating results 
and cash flows.

Capital and rent commitments
As at 31 December 2019 and 2018, the Group entered in a number of agreements related to the acquisition of property, 
plant and equipment. Capital commitments are presented net of VAT:

Within 1 year

2 to 5 years inclusive

2019

2018

3,793,382

10,211,095

6,968

6,705

Loans and borrowings 

Long-term and short-term lease liabilities

Cash and cash equivalents

Net debt

Equity

Net debt-to-equity ratio

2019

2018

184,210,818

164,573,341

357,210,159

322,741,246

(8,901,298)

(26,747,754)

532,519,679 

460,566,833

188,532,813

212,442,026

2.82

2.17

Debt is defined as long-term and short-term loans and borrowings. Equity includes all capital and reserves of the Group.

3,800,350

10,217,800

The change in the target net debt-to-equity ratio is due to the changes in the capital structure in 2019.

33. 

Financial risk management objectives and policies 

Capital risk management
The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while 
maximising the return to stakeholders through the optimisation of debt to equity ratio. 

The capital structure of the Group consists of loans and borrowings disclosed in Note 21, cash and cash equivalents 
disclosed in Note 15 and equity attributable to shareholders of the parent, comprising issued capital, reserves and 
retained earnings as disclosed in Note 16.

Debt-to-equity ratio
Management reviews the Group’s capital structure on an annual basis. As part of this review, management considers 
the cost of capital and the risks associated with each class of capital. The Group has a target debt-to-equity ratio 
in 2019 of 2.82 (2018: 2.17).

Fair values
Set out below is a comparison by class of the Group’s financial instruments that are recorded in the consolidated 
financial statements.

The fair value of the financial assets and liabilities is included at the amount at which the instrument could be exchanged 
in a current transaction between willing parties, other than in a forced or liquidation sale.

Carrying amount

2019

2018

Fair value

2019

2018

Long-term loans and borrowings

79,653,488

93,736,140

81,873,746

94,010,140

Bonds

39,978,874

–

40,094,910

-

The fair value of loans from banks is estimated by discounting future cash flows using rates currently available for debt 
on similar terms, credit risk and remaining maturities. Long-term loans and borrowings are categorized as Level 2 within 
the fair value hierarchy. For quoted bonds (Level 1) the fair value was determined based on quoted market prices. No 
transfers occurred between levels in the hierarchy during the reporting period. 

As at 31 December 2019 and 2018, the fair value of the Group’s financial instruments, except as described above, 
approximates their carrying value. 

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33. 

Financial risk management objectives and policies (continued)

Set out below are changes in liabilities arising from financing activities:

Proceeds from 
loans and 
borrowings

Repayment 
of loans and 
borrowings

Loans acquired 
in business 
combinations

1 January

Finance costs

Interest paid

31 December

2019

Short-term and 
long-term loans and 
borrowings

2018

Short-term and 
long-term loans and 
borrowings 

164,573,341

695,756,324

(677,163,335)

–

15,362,852

(14,318,365)

184,210,818

126,460,055

600,693,859

(572,272,534)

10,416,658

9,136,262

(9,860,959)

164,573,341

Information about changes in lease liability are presented in Note 9.

2019

Dividends paid 

2018

Dividends paid

As at 1 January

Dividends 
declared

Dividends paid

As at 31 
December

13,629,822

30,816,128

(29,993,007)

14,452,943

831

27,437,973

(13,808,982)

13,629,822

Foreign currency risk management
Foreign currency risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because 
of changes in foreign exchange rates. The Group’s exposure to the risk of changes in foreign exchange rates relates 
primarily to the Group’s operating activities (when purchases are denominated in a different currency from the Group’s 
functional currency).

As at 31 December 2019 the foreign currency balances were presented by trade and other payables disclosed in Note 18 
(as at 31 December 2018: by cash (Note 15) and trade and other payables (Note 18)).

Foreign currency sensitivity
The following tables demonstrate the sensitivity to a reasonably possible change in the US dollar and euro exchange 
rate, with all other variables held constant. The Group’s exposure to foreign currency changes for all other currencies 
is not material.

Foreign currency risk management 
The Group manages its foreign currency risk by scheduling payments to foreign suppliers close to the date of transfer 
of ownership of goods to the Group.

  Change in USD exchange rate

Effect on profit before tax

Change in euro exchange rate

Effect on profit before tax

2019 

2018 

+13.00%

-11.00%

+14.00%

-14.00%

783,588

(663,036)

708,705

(703,516)

+13.00%

-11.00%

+14.00%

-14.00%

220,460

(186,543)

227,075

(226,246)

Interest rate risk management
The Group is exposed to insignificant interest rate risk as the Group’s entities borrow funds primarily at the fixed rates. 

Credit risk management
Credit risk is the risk that a counterparty will not meet its contract obligations on time, leading to a financial loss. 
The Group is exposed to credit risk from its operating activities (primarily trade and other receivables) and investing 
activities (cash, short-term loans).

In determining the recoverability of trade and other receivables the Group uses a provision matrix to measure expected 
credit losses. The provision rates are based on days past due for groupings of various customer segments with similar 
loss patterns (i.e., by customer type and rating) and the likelihood of default over a given time horizon. The calculation 
reflects the probability-weighted outcome, the time value of money and reasonable and supportable information that 
is available at the reporting date about past events, current conditions and forecasts of future economic conditions.

Trade and other receivables
Customer credit risk is managed by the Group by dealing with creditworthy counterparties, who have a good long-
term credit history. The Group’s exposure and the credit ratings of its counterparties are continuously monitored, 
and the aggregate value of transactions concluded is spread amongst approved counterparties. Credit exposure 
is controlled by counterparty limits that are reviewed and approved by management.

The Group does not have any significant credit risk exposure to any single counterparty or any group of counterparties 
having similar characteristics. The Group defines counterparties as having similar characteristics if they are related 
entities. Concentration of credit risk did not exceed 5% of current assets at any time during the years presented. 

Cash and cash equivalents
Credit risk from investing activities is managed by the Group’s treasury department in accordance with the Group’s 
policy. Investments of surplus funds are made only with approved counterparties. Cash is placed in financial institutions, 
which are considered at time of deposit to have minimal risk of default.

The maximum exposure to credit risk at the reporting date is the carrying value of each class of financial assets 
as presented in the consolidated statement of financial position.

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33. 

Financial risk management objectives and policies (continued)

Offsetting of financial assets and liabilities
The Group offsets its financial assets and financial liabilities when all the conditions for offset are met. The effect 
of the offsetting is presented below:

Gross amount

Net amount

Trade and other 
receivables

Trade  
and other payables

2019

2018

28,340,288

(175,977,854)

19,470,056

(143,759,923)

Amountof offset

14,346,848

12,658,738

Trade and other 
receivables

Trade  
and other payables

13,993,440

(161,631,006)

6,811,318

(131,101,185)

Weighted 
average effective 
interest rate, %

Less than  
1 month

1-3 month

3 month  
to 1 year

1-5 years

More  
than 5 years

Total

2018

Trade and other 
payables

Repayment of lease 
liabilities

Loans and 
borrowings

105,452,122

25,649,063

–

–

–

131,101,185

5,187,013

10,247,757

46,946,613

238,616,951

182,899,536

483,897,870

8.14

5,123,937

24,953,099

50,813,588

105,104,729

2,471,011

188,466,364

115,763,072

60,849,919

97,760,201 343,721,680 185,370,547 803,465,419

Liquidity risk management
Ultimate responsibility for liquidity risk management rests with the board of directors, which has built a liquidity 
risk management framework for management of the Group’s short, medium and long-term funding and liquidity 
management requirements. The Group manages liquidity risk by maintaining adequate reserves, banking facilities 
and reserve borrowing facilities, by continuously monitoring forecast and actual cash flows and matching the maturity 
profiles of financial assets and liabilities.

The following tables summarise the maturity profile of the Group’s financial liabilities based on contractual undiscounted 
payments. The table includes both interest and principal cash flows.

The Group has access to financing facilities of RUB 399,561,000 thousand of which RUB 263,940,663 thousand 
remained unused at 31 December 2019. The Group expects to meet its other obligations from operating cash flows and 
proceeds from maturing financial assets. 

34. 

Subsequent events 

On 5 March 2020, Magnit PJSC placed exchange-traded documentary interest-bearing non-convertible bonds 
in the amount of RUB 15 billion maturing in 1,092 days from the date of placement.

Weighted 
average effective 
interest rate, %

Less than  
1 month

1-3 month

3 month  
to 1 year

1-5 years

More  
than 5 years

Total

The Chinese economy and its development prospects were negatively affected by global trade tension and 
the emergence of the Covid-19 coronavirus.

2019

Trade and other 
payables

Repayment of lease 
liabilities

Loans and 
borrowings

127,097,996

34,533,010

–

–

–

161,631,006

5,558,534

11,065,328

50,541,221

254,023,784

195,440,197

516,629,064

7.60

9,376,666

2,474,305

63,637,393

129,767,356

1,186,754

206,442,474

142,033,196

48,072,643

114,178,614

383,791,140

196,626,951 884,702,544

Measures to curb the spread of the virus may affect business operations around the world.

Restrictions on the movement of goods and services may affect the Group’s supply chains.

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Management Statement 
of Responsibility 

I hereby confirm that:

 ‒ the financial statements prepared in accordance with International Financial Reporting Standards represent an accurate 

and fair reflection of the Company’s assets, liabilities, financial position, profits, and losses as well as those of its 
consolidated subsidiaries as a whole; and

 ‒ the management report includes a fair description of the development and performance of business operations and the 

Company’s position as well as that of its consolidated subsidiaries as a whole along with a description of the main risks 
and uncertainties they face.

Chairman of the Management Board, 
President and CEO  
Jan Gezinus Dunning

The Annual Report was preliminary approved by the Board of Directors on April 09, 2020 (minutes w/o No. as of April 10, 2020) 
and approved by the annual General shareholders meeting of PJSC «Magnit» held on June 04, 2020 (minutes w/o No. as of 
June 05, 2020). 

Glossary

Average ticket

CAPEX

a figure calculated by dividing total sales at all stores during the relevant year by the number of tickets in that 
year

the money an organisation or corporate entity spends to buy, maintain, or improve its fixed assets, such as 
buildings, vehicles, equipment, or land

Consumer Confidence 
Index (CCI)

a survey, administered by The Conference Board, which measures how optimistic or pessimistic consumers 
are regarding their expected financial situation

Customer Decision Tree 
(CDT)

CPI (Consumer Price Index)

a graphical representation of a customer's buying decision process expressed in a tree format

a price index that measures changes in the price level of a weighted average market basket of consumer goods 
and services for a certain period of time

Cross-docking

is a transshipment platform used to consolidate incoming products for outgoing destinations.

CSR (Corporate Social 
Responsibility)

a responsible attitude in managing a company’s impact on a range of stakeholders: customers, colleagues, 
investors, suppliers, the community and the environment 

CVP

Drogerie

Customer Value Proposition 

a retail store selling beauty, hygiene and household related products as well as certain non-prescription 
medications

End-to-end process (E2E 
process)

a process which takes a method or service from its beginning to its end, delivering a complete functional 
solution

EGAIS

national automated information system for the control of alcohol production and distribution

ERP (Enterprise Resource 
Planning)

integrated management of main business processes, often in real time and mediated by specialised software 
and technology

EVP

Employer Value Proposition 

Fast-moving Consumer 
Goods (FMCG)

inexpensive products that people usually buy on a regular basis, such as packaged foods, beverages, 
toiletries, over-the-counter drugs, and other consumables

Federal state informational 
system “Mercury”

HACCP (Hazard Analysis 
and Critical Control Points)

automated system for electronic certification of goods subject to state veterinary control in Russian Federation

a systematic preventative approach to food safety from biological, chemical, and physical hazards in 
production processes that can cause the finished product to be unsafe, and designs measurements to reduce 
these risks to a safe level

LFL (like–for–like) sales

the method of comparing current year sales figures to prior year’s sales figures excluding the expansion effect

Net debt

a liquidity metric used to determine how well a company can pay all of its debts if they were due immediately

Platon Electronic Toll 
Collection (ETC) system

a Russian electronic toll collection system which collects tolls from trucks over 12 tonnes, with the proceedings 
going to a federal fund for road maintenance

Private label (PL)

brand owned not by a manufacturer or producer, but by a retailer or supplier, who gets its goods made by a 
contract manufacturer under its own label

Real GDP

an inflation-adjusted measure that reflects the value of all goods and services produced by an economy

Real disposal income (RDI)

the post-tax and benefit income available to households after an adjustment has been made for price changes

Return on Investment 
Capital (ROIC)

a profitability or performance ratio measuring the percentage return that investors in a company are earning 
from their invested capital

Sales density

Selling space

the revenue generated for a given area of sales space, presented as a monetary value per square metre

the area inside stores used to sell products, excluding areas rented out to third parties, own–production areas, 
storage areas and the space between store entry and the cash desk line

SKU (stock keeping unit)

a number assigned to a particular product to identify the price, product options and manufacturer of the 
merchandise

Sustainable development

development that meets the needs of the present without compromising the ability of future generations to 
meet their own needs

Traffic

the number of tickets issued for the period under review

WACC (weighted average 
cost of capital)

the rate that a company is expected to pay on average to all its security holders to finance its assets

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MAGNITAnnual Report 2019MAGNITAnnual Report 2019Strategic ReportCorporate Governance Report AppendicesAppendicesAbout the Report

The Annual Report of Magnit PJSC for 2019 (also referred to as Magnit or 
the Company) was prepared based on the information available to Magnit PJSC 
and its subsidiaries (referred to as Magnit) as of December 31, 2019, unless 
otherwise implied by the meaning or content of the information provided.

This Annual Report is addressed to a wide range of stakeholders and reflects 
the key performance results of Magnit for 2019 in such matters as strategic 
and corporate governance as well as financial and operating results.

The Report was prepared in accordance with the regulatory requirements 
of the Legislation of the Russian Federation, including the Regulation on 
Information Disclosure by Issuers of Equity. Among other things, the following 
principles and requirements were used and taken into account during its 
preparation:
 ‒ Securities approved by the Bank of Russia on December 30, 2014 

as No. 454-P;

 ‒ Letter No. 06-52/2463 of the Bank of Russia dated April 10, 2014 

“On the Corporate Governance Code”;

 ‒ the Moscow Exchange;
 ‒ the London Stock Exchange;
 ‒ the UK Financial Conduct Authority (FCA);
 ‒ the Regulation on the Company’s Information Policy.

ABBREVIATIONS

ACRA

AGM

CAGR

CEO

CRM

EBITDA

ESG

FY

GDP

GDR

GHG

H

HR

IFRS

IPO

IR

IT

JSC

KPI

LLC

LSE

LTI

M

M&A

MICEX

MOEX

PJSC

p.p.

Q

RTS

RUB

SPO

Sq.m

STI

VAT

WMS

Y-o-Y

Accounting and Corporate Regulatory Authority

Annual General Meeting

Compound annual growth rate

Chief Executive Officer

Client Relationship Management

Earnings before interest, taxes, depreciation and amortization

Environmental, Social, Governmental 

Financial Year

Gross domestic product

Global depositary receipts

Greenhouse gases

Half of the year

Human resources

International Financial Reporting Standards

Initial Public Offering

Investor relations

Information Technologies

Joint Stock Company

Key Performance Indicators

Limited Liability Company

London Stock Exchange

Long-term incentive

Month of the year

Mergers & Acquisitions

Moscow Interbank Currency Exchange

Moscow Exchange

Public Joint Stock Company

Percentage point

Quarter of the year

Russian Trading System

Russian rouble

Secondary public offering

Square metre

Short-term incentive

Value-added tax

Warehouse management system

Year Over Year

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Disclaimer

This Annual Report contains forward-looking 
statements that reflect the expectations of the 
Company’s management.

Forward-looking statements are not based on 
actual circumstances and include all statements 
concerning the Company’s intentions, 
opinions, or current expectations regarding its 
performance, financial position, liquidity, growth 
prospects, strategy, and the industry in which 
Magnit PJSC operates. By their nature, such 
forward-looking statements are characterised 
by risks and uncertainties since they relate to 
events and depend on circumstances that may 
not occur in the future.

Such terms as “assume”, “believe”, “expect”, 
“predict”, “intend”, “plan”, “project”, “consider” 
and “could” along with other similar expressions 
as well as those used in the negative usually 
indicate the predictive nature of the statement. 
These assumptions contain risks and 
uncertainties that are foreseen or not foreseen 
by the Company. Thus, future performance 
may differ from current expectations, therefore 
the recipients of the information presented 
in the Annual Report should not base their 
assumptions solely on it.

In addition to official information on the 
activities of Magnit PJSC, this Annual Report 
contains information obtained from third parties 
and from sources which Magnit PJSC finds to 
be reliable. However, the Company does not 
guarantee the accuracy of this information, as 
it may be abridged or incomplete. Magnit PJSC 
offers no guarantees that the actual results, 
scope, or indicators of its performance or 
the industry in which the Company operates 
will correspond to the results, scope, or 
performance indicators clearly expressed or 
implied in any forward-looking statements 
contained in this Annual Report or elsewhere. 
Magnit PJSC is not liable for any losses that any 
person may incur due to the fact that the above 
person relied on forward-looking statements. 
Except as expressly envisaged by applicable 
law, the Company assumes no obligation to 
distribute or publish any updates or changes 
to forward-looking statements reflecting any 
changes in expectations or new information 
as well as subsequent events, conditions, or 
circumstances.

Contact Information

Address
350072, 15/5, Solnechnaya street, Krasnodar, Russian Federation 

Investment Relations department 

Albert Avetikov
Chief Investor Relations Officer

+7 (861) 210 98 10 (ext. 46200)

avetikov_am@magnit.ru

Dina Chistyak
Director for Investor Relations

Dmitry Kovalenko
Director for Investor Relations

+7 (861) 210 98 10 (ext. 15101)

+7 (861) 210 48 80   

dina_chistyak@magnit.ru

dmitry_kovalenko@magnit.ru 

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