Quarterlytics / Technology / Software - Application / Maple Leaf Foods

Maple Leaf Foods

mfi · TSX Technology
Claim this profile
Ticker mfi
Exchange TSX
Sector Technology
Industry Software - Application
Employees 10,000+
← All annual reports
FY2012 Annual Report · Maple Leaf Foods
Sign in to download
Loading PDF…
m

a

p

l

e

l

e

a

f

f

o

o

d

s

I

N

c

.

|

2

0

1

2

A

n

n

u

A

L

R

e

P

O

R

T

Value Added

MAPLe LeAF FOOdS InC. | 2012 AnnuAL RePORT

 
 
 
 
 
 
 
 
 
Financial Highlights

For years ended december 31 
(In millions of Canadian dollars, except share information) 

2012 

2011  

2010  

2009(i) 

2008(i)

consolidated results
Sales 
Adjusted operating earnings(ii)  
net earnings (loss)(iii)  
Return on net assets(iv)  

financial position
net assets employed(v) 
Shareholders’ equity  
net borrowings  

per share
Adjusted earnings(ii) 
net earnings (loss)(iii) 
dividends 
Book value 

Number of shares (millions)
Weighted average 
Outstanding at december 31 

4,865  
280  
115  
10.8% 

4,894 
259  
82 
10.0% 

4,968 
215 
29 
8.6% 

5,222  
196 
52 
5.9%  

5,243
128
(37) 
3.4%

2,101  
891  
1,171  

1,907  
865  
984 

1,966 
924 
902 

2,416 
1,189 
1,016 

2,348
1,143
1,023

1.06 
0.83  
0.16  
6.36  

1.01 
0.59 
0.16 
6.18  

0.73 
0.22 
0.16 
6.60 

0.57 
0.40 
0.16 
8.69 

0.29
(0.29)
0.16
8.84

139.4 
140.0  

138.7 
140.0 

135.6 
140.0 

129.8 
136.8 

126.7
129.3

(i)  2008 and 2009 figures are in accordance with Canadian GAAP, effective on or before January 1, 2010.
(ii)  Refer to pages 34–37 of Management’s Discussion & Analysis for definition.
(iii) Attributable to common shareholders.
(iv)  Calculated by dividing tax-effected earnings, adjusted for items which are not considered representative of the underlying 

operations of the business, by average monthly net assets employed.

(v)   Total assets, less cash, future tax assets and non-interest bearing liabilities.

Sales by Group 

Meat Products 
Bakery Products 
Agribusiness 

62%
32%
6%

Domestic vs. 
International Sales 
Domestic 
Other International 
U.S. 

77%
12%
11%

Total Assets by Group 

Adjusted Operating Earnings

Meat Products 

Bakery Products 

Agribusiness 

Non-allocated 

50%

31%

8%

11%

Meat Products 

Bakery Products 

Agribusiness 

43%

34%

23%

0F 

|  MapLe LeaF F OODS InC. 

|  aR 2012 

| 

segmented Operating Results

2
0
1
2

Protein Group
(In millions of Canadian dollars) 

meat products Group
Sales  
Adjusted operating earnings 
Total assets  

agribusiness Group
Sales  
Adjusted operating earnings 
Total assets  

Total protein Group
Sales 
Adjusted operating earnings 
Total assets 

2012 

2011   % Change(i)

3,003  
121  
1,617  

3,039 
96 
1,466  

295  
68  
275  

260 
82 
223 

3,298  
190  
1,893  

3,299 
178 
1,689 

(1.2)%
26.3%
10.4%

13.5%
(16.4)%
23.4%

0.0%
6.6%
12.1%

i

i

F
n
a
n
C
a
l
H
g
H
l
i
g
H
T
s

i

t

Operating Groups
The Meat Products Group consists of value-added prepared meats; lunch kits; and value-added fresh pork, poultry and  
turkey products.
The Agribusiness Group operations include hog production and animal by-products recycling operations. 
(i)  Amounts may not recalculate due to rounding.
Sales by Group 
Meat Products 
Bakery Products Group
62%
Bakery Products 
32%
Agribusiness 
(In millions of Canadian dollars) 
6%

Domestic vs. 
International Sales 
Domestic 
Other International 
U.S. 

2012  

77%
12%
2011   % Change(i)
11%

Total Bakery products Group
Sales 
Adjusted operating earnings 
Total assets 

1,567  
 98  
1,005   

1,595 
 86 
 937 

(1.7)%
13.1%
7.3%

The Bakery Products Group is comprised of Maple Leaf’s 90.0% ownership in Canada Bread Company, Limited (“Canada Bread”), 
a producer of fresh and frozen value-added bakery products, and specialty pasta and sauces.
(i)  Amounts may not recalculate due to rounding.

Total Assets by Group 

Meat Products 
Bakery Products 
Agribusiness 
Non-allocated 

50%
31%
8%
11%

Adjusted Operating Earnings
Meat Products 
Bakery Products 
Agribusiness 

43%
34%
23%

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
During 2012, Maple Leaf Foods continued to execute 
a comprehensive strategy to achieve significant 
earnings improvement and sustainable growth by 
increasing scale and productivity, simplifying 
its product portfolio and launching exciting new 
products. We can look back at a year of executing 
relentlessly against this plan, which will be largely 
complete by the end of 2014.

Maple Leaf Foods continues to be guided by strongly 
held corporate values and the determination to be a 
best-in-class, highly profitable consumer packaged 
foods company. 

Table of Contents

Financial Highlights 

Message to Shareholders 

Message from the Chairman 

Corporate Governance and Board of Directors 

Senior Management and Officers 

Financial Review 2012 

Corporate Information 

(inside gatefold)

i

viii

ix

x

1

89

message TO sHaReHOlDeRs

|   aR 2012 

|  MapLe LeaF F OODS InC. 

| 

i

message to shareholders

In late 2010 we announced that we were 
implementing a strategic plan to step-change our 
profitability and competitiveness from 2011 through 
2015. Throughout 2012 we were unrelenting in our 
execution of this plan and our determination to 
accelerate our position as one of Canada’s leading 
food companies. 

The past 12 months have been 
marked by escalating food inflation, 
challenging food companies globally. 
Despite this, I am pleased to report 
that we made solid progress in 
both our base businesses and our 
strategic initiatives. 

During 2012, we achieved an eBITDa 
margin of 8.6%, compared to 8.0%  
in 2011 and 7.2% in 2010. We also 
maintained a strong balance sheet 
and a debt to eBITDa ratio of 2.8x. 
We remain confident that we will 
achieve our long-term eBITDa 
margin target of 12.5% in 2015. 

Our adjusted operating earnings 
were $280.0 million compared to 
$259.0 million in 2011. adjusted 
earnings per share were $1.06 
compared to $1.01 last year. While 
we know we are doing the right 
things and our strategies to increase 
profitability are working, we did not 
fully deliver the targets we set for 
ourselves last year. Our performance 
was significantly impacted by 
challenging pork markets and lower 
consumer demand in fresh bakery. 
We achieved solid improvements in 
almost every other aspect of our 
consumer-facing businesses. 
Throughout the year we strengthened 
our ability to expand margins through 
innovative products and marketing 
programs – strengths that are 
fundamental to our long-term growth. 

2012 BUsINess ReVIew

meat Products group

Meat products Group sales for 2012 
declined 1.2% to $3,003.4 million from 
$3,039.5 million in 2011. adjusted 
operating earnings increased 26.3%  
to $121.3 million compared to 
$96.0 million last year. although pork 
margins in the north american 
industry were the worst in a decade, 
we more than offset the impact 
through gains in our prepared meats 
and poultry businesses. prepared 
meats earnings grew steadily 
throughout 2012, despite higher input 
costs. This was partially achieved 
through price increases implemented 
in 2011 and early 2012 to manage 
rising input costs. 

More important, we fuelled growth and 
margin expansion through innovation 
and brand building. We listened to 
consumer concerns about healthier 
eating and rising food costs and 
developed products made with natural 
ingredients and packaged for 
convenience and value, most notably 
through further extension of our 
naturals line of products. as a result 
we increased our market share across 
our core prepared meats categories 
for our flagship Maple Leaf® and 
Schneiders® brands. We also achieved 
strong results in our poultry business 
as we channeled more products into 
value-added sales. Volume growth of 
branded Maple Leaf prime chicken was 
driven by the success of product and 
packaging innovations such as Maple 
Leaf prime naturally portions™.

miCHael H. mc Cain

president and Chief executive Officer

8.6%

We achieved an eBITdA 

margin of 8.6% in 2012, 

compared to 8.0% in 2011  

and 7.2% in 2010.

 
ii 

|  MapLe LeaF F OODS InC. 

|  aR 2012 

| 

 message TO sHaReHOlDeRs

$750 million

Our strategic capital investment 

of approximately $750 million 

over three years is among the 

largest single investments in 

the history of the Canadian 

food industry.

13.1%

Bakery Products Group adjusted 

operating earnings increased 

13.1% despite weaker industry-

wide consumer demand.

also contributing to higher earnings 
were benefits from our network 
transformation initiatives, including 
the closure of three facilities and 
consolidation of production at  
other plants. We also realized 
significant benefits from continued 
simplification of our prepared  
meats portfolio. 

Bakery Products group

Bakery products Group sales declined 
1.7% to $1,566.6 million compared  
to $1,594.5 million in 2011. adjusted 
operating earnings increased 13.1%  
to $97.6 million compared to  
$86.3 million last year.

While earnings increased in 2012, 
lower volumes, particularly in the 
fresh bakery business, challenged us 
throughout the year. There are 
several reasons for weaker demand 
including consumer concerns about 
gluten and carbohydrates, tighter 
family budgets and changes in 
consumer shopping patterns. 

The fresh bakery team is successfully 
tackling these challenges through  
a number of initiatives. We are 
proactively working with industry 
partners through the Healthy Grains 
Institute, a not-for-profit organization 
launched in 2012 that is reaching out 
to consumers and nutrition and 
health professionals with factual 
information about the importance of 
grains in our diet. We are also 
executing integrated social media, 
promotional and television 
campaigns that reinforce health, 
convenience and great taste. 
Supporting this, we are offering 
consumers even more healthy choices.

But bread is also about fun and a 
little indulgence. We’ve re-launched 
Villaggio®, one of our strongest 
brands. Driven by new consumer-

preferred packaging, strong in-store 
displays, coupons and advertising, 
Villaggio® sales and market share 
have increased significantly. We have 
programs in place to continue this 
growth in 2013. 

all these initiatives have had an 
impact on stemming the decline in 
volume experienced in the first few 
months of the year. But this is a 
longer-term challenge affecting  
the entire industry, and we are 
continuing to step up our efforts  
to drive growth. 

Our north american frozen bakery 
business improved throughout the 
year, delivering earnings that were 
significantly ahead of 2011. We 
delivered new business and higher 
sales volumes; protected margins 
through price increases; and reduced 
selling, general and administrative 
expenses. Our ability to partner with 
customers that lead their market 
channels has solidified this business 
and helped create a myriad of new 
innovative products. We are very 
pleased with the momentum in  
this business. 

Our U.K. bakery business has 
benefited from a tighter focus on our 
core categories of bagels, croissants 
and specialty breads and our decision 
to exit less profitable categories. We 
closed our bakery in Walsall, U.K., and 
focused production in our facilities in 
Rotherham, London and Maidstone, 
reducing operating costs and 
establishing a higher value sales mix. 
We are installing a third bagel line  
at Rotherham to support the launch  
of a new campaign around the 
extraordinarily popular line of  
new York Bakery Co.® bagels. We also 
secured a significant new customer 
account in our U.K. croissant business, 
which will expand capacity utilization 
at our Maidstone facility. 

message TO sHaReHOlDeRs

|   aR 2012 

|  MapLe LeaF F OODS InC. 

| 

iii

26.3%

Adjusted operating earnings 

in our Meat Products Group 

increased 26.3% to  

$121.3 million compared to 

$96.0 million in 2011.

performance in our fresh pasta 
business was very disappointing last 
year and impacted results in the 
Bakery products Group. We 
experienced supply chain issues 
coupled with higher costs that were 
not offset through pricing. actions 
are underway to restore historic 
levels of profitability in this business. 

agribusiness group

Sales in the agribusiness Group for 
2012 increased 13.5% to $294.7 million 
in 2012 from $259.6 million in 2011. 
adjusted operating earnings declined 
16.4% to $68.4 million compared to 
$81.9 million last year. Lower earnings 
largely reflected higher feed costs 
and lower market prices for hogs. 
earnings in the by-products recycling 
operations also declined year-over-
year as raw material and operating 
costs increased. 

pRoGRess oN oUR   
sTRaTeGIc plaN

In 2012, we made steady progress 
on the implementation of our 
strategic plan to increase margins and 
shareholder returns. Our strategic 
capital investment of approximately 
$750 million over three years is 
among the largest single investments 
in the history of the Canadian food 
industry. It will introduce new 
manufacturing technologies to 
Canada and make our Company 
more competitive globally and 
significantly more profitable. 

During 2012, our strategic capital 
expenditures were $212 million, 
focused on three major initiatives: 

•	 $176	million	in	our	prepared	 

meats network

•	 $11	million	to	complete	our	

Hamilton bakery

•	 $25	million	on	our	SAP	

implementation

This is less than we initially anticipated, 
reflecting lower expenditures in our 
base businesses and approximately 
$60 million less in strategic capital 
spending due to timing of equipment 
delivery, with no material impact on 
construction timing. 

expanding Prepared  
meats margins

We began a journey in 2007 to 
dramatically improve profitability in 
our protein Group. Through the 
restructuring of our pork operations 
we increased our protein eBITDa 
margins from 4.0% in 2006 to 6.6% 
in 2010. We are now mid-way 
through executing a transformation 
in our prepared meats business, 
which contributed to delivering an 
eBITDa margin of 8.2% in 2012,  
with a target to reach 12.5% in 2015. 

Our strategic initiatives are expanding 
margins by attacking costs and 
creating efficiencies in two ways: 
increasing scale and establishing a 
simplified portfolio of higher margin, 
higher volume products. 

 
iv 

|  MapLe LeaF F OODS InC. 

|  aR 2012 

| 

 message TO sHaReHOlDeRs

Double 
productivity

We’ve installed link sausage 

technology that is the first 

of its kind in Canada, which, 

in combination with the 

expansion, is expected to 

more than double productivity 

at our facility in Saskatoon.

scale

The expansion of our cooked 
sausage plant in Saskatoon was 
completed last summer, with 
commissioning and volume ramp-up 
continuing through 2013 with the 
transfer of production from other 
facilities in eastern Canada. We’ve 
installed link sausage technology 
that is the first of its kind in Canada, 
which, in combination with the 
expansion, is expected to more than 
double productivity at this facility. 

We began the process of 
consolidating our bacon production 
into a single, world-class operation 
by expanding our prepared meats 
facility in Winnipeg. The total footprint 
of this plant is 345,000 square feet, 
making it the second largest  
in our prepared meats network.  
The expansion was completed and 
commissioning began on schedule  
in late 2012. 

Construction of our 402,000 square 
foot state-of-the-art prepared meats 
plant in Hamilton, Ontario, is also 
underway, with commissioning 
scheduled to commence later in 
2013. This facility will consolidate the 
production of deli and sliced meats 
and wieners now being produced in 
five plants in three provinces. This 
plant has been designed to attain a 
silver certification under the LeeD® 
(“Leadership in energy and 
environmental Design”) new 
Construction program, a green 
building rating system of 
environmental performance criteria.

We have also made substantial 
progress on consolidating our 
distribution network. We completed 
the transformation of our Western 
Canadian network with the transfer 
of volume into our Saskatoon 
distribution centre and the closure of 

our warehouse in British Columbia.  
To serve eastern Canada more 
efficiently we began construction  
of a new distribution centre in 
Ontario, which will commence 
operations later in 2013. We will 
consolidate five distribution centres 
into this scale facility by  
the end of 2014. 

While these are large and complex 
projects, we have dedicated and 
highly experienced teams assigned 
to each one of them, using Six Sigma 
project methodologies to provide a 
high degree of rigour to each phase 
of execution. We are transferring 
production gradually to new plants 
to reduce risk and maintain 
continuous service to customers. 
We are very pleased at the progress 
of our plan to date, which is 
demonstrating a fine balance 
between growing the existing 
business and executing very complex 
change across the organization.

simplification

During 2012, we continued to 
streamline our key categories by 
eliminating or standardizing more 
than 1,400 unique products. 
Streamlining the portfolio into fewer, 
larger volume and higher margin 
products is simply good business, 
but it is also a critical forerunner to 
deriving maximum benefit from the 
technologies and capacity at the 
new scale facilities. The impact on 
raw material, packaging and 
processing costs – and consequently 
on margin expansion – has exceeded 
our expectations. 

When we are finished we will  
have standardized or eliminated 
approximately half of our prepared 
meat products – reducing downtime, 
line changeovers, allergens and 
unique recipe formulations – and 

message TO sHaReHOlDeRs

|   aR 2012 

|  MapLe LeaF F OODS InC. 

| 

v

1,400

We eliminated or standardized 

more than 1,400 unique 

prepared meats products, 

streamlining our portfolio 

into larger volume and higher 

margin products.

80%

By the end of 2012, 

implementation of our SAP 

enterprise resource planning 

software was approximately 

80% complete.

we are also moving beyond 
implementation to mining the 
benefits provided by Sap  
through enhanced analytics  
and real-time information. 

wHaT’s aHead IN 2013

We have an aggressive agenda for 
2013. Our key planks for earnings 
growth include improvements in 
bakery and prepared meats, 
underpinned by strong innovation, 
marketing and sales execution, and 
continuing the steady execution of 
our strategic plan. 

Over the coming year, we will 
significantly increase our capital 
investments as we continue to build 
scale and deliver margin growth 
across the Company. We plan to 
spend approximately $485 million in 
2013, primarily to complete the 
construction of our new prepared 
meats facility in Hamilton and the 
new eastern Distribution Centre. 

We anticipate continued major 
growth in our prepared meats 
business driven in part by our 
transformation initiatives, but also 
by the contribution from higher 
value innovation and category 
expansion. product extensions hit 
the stores early in 2013 as we 
continue to expand our very popular 
Maple Leaf® and Schneiders® 
Country naturals™ lines into other 
categories. Commissioning of our 
expanded facilities in Winnipeg and 
Saskatoon will also continue, with 
production transferring from other 
facilities, and our plant in north 
Battleford scheduled to close in 
the first half of 2013.

shifted our focus to higher volume, 
more profitable products. after  
our network transformation, our 
“Simplify” plan is the biggest 
contributor to margin expansion in 
our prepared meats business, without 
requiring any capital investment. 

Consolidating Our Bakery Volume

Commissioning of our new bakery  
in Hamilton, Ontario, continued 
throughout 2012. Opened in 2011,  
this is Canada’s largest commercial 
bakery, producing white and whole 
wheat breads, buns and english 
muffins. additional lines were 
commissioned during the year as 
two smaller bakeries were closed. 
Duplicative overhead costs will 
continue until production at a third 
Toronto bakery is transferred and  
the facility closes in 2013. The new 
Hamilton facility will be accretive to 
results in 2013, with benefits ramping 
up in 2014 and beyond.

implementing saP

By the end of 2012, implementation 
of our Sap enterprise resource 
planning software was approximately 
80% complete. Our conversion to 
Sap was launched in spring 2009 
and we’ve had 67 go-lives since then, 
integrating numerous legacy systems 
onto one operating platform. a new 
deployment occurred almost monthly, 
a timetable that Sap acknowledges 
is one of the most ambitious they 
have seen. even more important, the 
system was installed with minimal 
modifications to the software.  
This disciplined approach enforced  
a standardization of business 
processes that is an essential 
precursor to transitioning Maple Leaf 
to a shared services model, which 
will yield significant cost and 
efficiency gains. With our 
deployments significantly complete, 

 
vi 

|  MapLe LeaF F OODS InC. 

|  aR 2012 

| 

 message TO sHaReHOlDeRs

Values

To establish a benchmark and 

build upon the transparency 

that is one of the hallmarks of 

our values, we are publishing 

our first sustainability report 

in 2013. 

12.5%

We remain confident that we 

will achieve our long-term 

consolidated eBITdA margin 

target of 12.5% in 2015. 

transparency that is one of the 
hallmarks of our values, we are 
publishing our first sustainability 
report in 2013. The discussion of our 
accomplishments, challenges and 
opportunities is supported by data 
on a wide range of areas that 
advance our sustainability. I 
encourage you to download our 
report at www.mapleleaffoods.com/
sustainability.

delIVeRING a sTRoNGeR 
ReTURN To sHaReHoldeRs

Over the past four years we have 
successfully transformed our hog 
and pork processing business, 
executed strategic transformation 
initiatives across our bakery 
businesses and rolled out an 
integrated Sap system across a large 
portion of our Company. In 2012  
we launched a number of initiatives 
within our value creation plan, 
primarily in the prepared meats 
business. We expect much of the 
construction phase of that plan to be 
completed by the end of 2013. 

The final year of our plan, 2014, will 
be one of consolidation. We will 
close four prepared meats plants  
and consolidate higher volume 
production into four scale 
manufacturing facilities – Brampton, 
Hamilton, Saskatoon and Winnipeg –  
and distribution centres in Saskatoon 
and Guelph. 

While we have invested significant 
time and resources to determine and 
implement the best path to optimize 
value in our protein Group, our 
Bakery products Group has not 
benefited from the same 
comprehensive strategic focus. We 
are developing a strategic blueprint 
to realize the full growth and 
earnings potential of our Bakery 
products Group. This includes 
growth platforms, geographic 
diversity, category diversification and 
cost reduction opportunities. This 
plan will establish a clear path to 
realizing higher levels of growth and 
profitability across these businesses. 

We will also launch our transition to 
a business services model, which is 
where the most tangible near-term 
gain from our Sap implementation 
will occur. Today we provide essential 
internal services to support our 
businesses from multiple locations. 
Over the next couple of years, we 
expect to realize significant and 
sustained business and financial 
benefits through centralizing and 
enhancing how we deliver many of 
these services. 

embedded within many of our 
transformation initiatives are 
opportunities to advance our 
sustainability platforms: creating a 
safe and rewarding workplace, 
reducing our environmental impact, 
improving the safety and quality of 
our food products, increasing our 
scale and competitiveness, 
enhancing the nutritional benefits  
of our products, and engaging with 
our communities. To establish a 
benchmark and build upon the 

message TO sHaReHOlDeRs

|   aR 2012 

|  MapLe LeaF F OODS InC. 

|  vii

our efforts will be a significantly 
more profitable and competitive 
company. We acknowledge daily the 
trust our shareholders place in us 
and we are committed to rewarding 
that trust with results.

Sincerely,

miCHael H. mc Cain

president and Chief executive Officer

miCHael H. Vels

executive Vice-president and  
Chief Financial Officer

RiCHaRD a. lan

Chief Operating Officer, Food Group

J. sCOTT mcCain

president and Chief Operating Officer, 
agribusiness Group

We’ve already seen the results of our 
ambitious plan, driven by higher 
productivity and yields and lower 
aggregate overhead: 

•	 Consolidating	production	at	
efficient scale facilities will 
continue to increase productivity 
to levels consistent with those 
achieved by global consumer 
packaged food companies 

•	 New	technologies	and	equipment	
are increasing yields and supporting 
innovation and food benefits 

•	 Overhead	costs	will	decline	further	

as we consolidate operations 
at multiple smaller facilities and 
migrate to a centralized shared 
services model 

We’ve said consistently that we  
are committed to maintaining an 
investment-grade balance sheet and 
a disciplined approach to capital 
investment. We have sufficient 
capacity to fund our base and 
strategic capital requirements and 
provide acceptable levels of liquidity, 
supported by continued earnings 
growth. The maturities on our debt 
extend beyond the plan’s peak 
spending periods, with the next 
significant maturity in 2014. 

While cost reduction will yield the 
greatest improvement in our near-
term margin expansion, growing our 
market share through innovative 
products, compelling marketing and 
excellent sales execution is critical to 
driving profitable growth over the 
longer term. We have developed much 
deeper bench strength and focus in 
these areas, which will accelerate our 
earnings growth well beyond 2015. 

looKING foRwaRd

We are heading into a challenging 
year, in part because of the sheer 
magnitude of the task that lies  
ahead of us as we continue our 
transformation. We know that we 
have the right plan for our Company 
and that our strategies are working. 
But these complex change initiatives 
are not without challenge or risk. We 
have identified potential threats and 
developed mitigation strategies for 
each one. Our execution to date has 
been very successful. 

at the same time, we are also 
entering a period of escalating food 
costs. The USDa has predicted a 
potential 3% to 4% increase in food 
costs in 2013 as a result of the worst 
drought in the U.S. Midwest in  
50 years. This will be a challenging, 
but manageable, issue. We’ve faced 
significant food inflation before and 
we’ve demonstrated that we can 
manage rising input costs through 
strategic buying, responsible price 
increases, innovation and diligent 
cost management. 

The transformational changes 
underway at Maple Leaf are 
essential to our business, but will 
impact many people who have 
committed their loyalty and hard 
work to our Company. We deeply 
regret the consequences and will 
treat them with utmost respect and 
fairness, while working with affected 
communities to create other sources 
of employment and taxation.

The final phase of our strategic plan 
is the most significant contributor to 
earnings growth. The culmination of 

 
viii 

|  Maple leaf foods inc. 

|  aR 2012 

| 

 Message froM the chairMan

Message from the chairman

The primary responsibility of the Maple Leaf Foods Board of Directors is the 
stewardship and oversight it brings to the management of this great food 
company. We are focused on doing what’s right for our people, the business  
and the creation of value for all shareholders. This responsibility has never  
been more demanding than at this time in the Company’s history.

renewal

Over the past three years the  

Board has been reduced from  

14 to 10 directors, a lean board  

tightly focused on realizing  

significant earnings improvement.

Board connect

We operate a unique program 

that pairs each director with  

a senior leader for a day. 

This creates a continuing 

opportunity for an exchange  

of information and to build  

a deeper understanding of  

the business.

The year 2012 was one of transition – 
for the company and the Board. over 
the past three years, six directors 
retired and two new directors were 
elected, reducing the Board size from 
14 to 10 directors. i became chairman, 
tasked with filling the formidably 
large shoes of purdy crawford, who 
retired from the Board last year.

on the election of the new Board, 
there was a significant reassignment 
of directors to the Board’s standing 
committees as well as committee 
chairs. our aim was to take a fresh 
look at the matters under each 
committee mandate. in addition to 
my orientation program with the 
company and its operations, i spent 
a good deal of time meeting 
individually with directors to ensure 
alignment around the company’s 
game plan for the years ahead. 

The first priority has to be successful 
execution of our major value creation 
and capital expenditure program, 
and the realization of significant 
earnings improvements through 
2015. The current economic and 
competitive environment is 
unforgiving and demands a high 
level of managerial rigour and 
adaptability. While progress is being 
made, the Board is mindful that the 
next phase of the strategy is critical 
to achieving our earnings targets. 

More than ever, Maple leaf’s success 
as a public company requires a high 
standard of corporate governance. 
of the 10 members of our Board, 

eight have been determined by the 
corporate Governance committee  
to be independent. our independent 
directors are experienced business 
leaders offering a diverse portfolio  
of skills and competencies. Board 
engagement is strong and discussions 
are informed by extensive analysis, 
candid debate and ready access to 
Management. To further deepen  
the Board’s understanding of the 
business, we also operate a unique 
program called Board connect. Board 
connect pairs each director with an 
operating company president or 
senior leader in one of our businesses 
for a day. This creates a continuing 
opportunity for an exchange of 
information and to build a deeper 
understanding of the business. 

We regularly evaluate our practices 
by monitoring canadian governance 
and regulatory developments, 
evolving our own governance 
practices based on what is best  
for the health and safety of our 
employees, for our customers and 
for returns to our shareholders. 
operating with integrity at all  
times, we plan to build on the 
accomplishments of 2012 as we 
consistently grow value in 2013  
and beyond.

sincerely,

david L. eMerson

chairman

CORPORaTe gOVeRnanCe anD BO aRD OF DiReCTORs

|   aR 2012 

|  MapLe LeaF F OODS InC. 

| 

ix

Corporate governance and Board of Directors

coRpoRaTe GoVeRNaNce

The Board of Directors and Management of the Company are committed to maintaining a high standard of corporate 
governance. The Board has responsibility for the overall stewardship of the Company and discharges such responsibility 
by reviewing, discussing and approving the Company’s strategic planning and organizational structure and supervising 
Management with a view to preserving and enhancing the underlying value of the Company. Management of the 
business within this process and structure is the responsibility of the Chief executive Officer and Senior Management.

The Board has adopted guidelines to assist it in meeting its corporate governance responsibilities. The roles of the Board, 
the Chief executive Officer, the Chairman and the individual committees are clearly delineated. Together with the 
Chairman and the Corporate Governance Committee, the Board assesses its processes and practices regularly to ensure 
its governance objectives are met.

composITIoN of THe BoaRd of dIRecT oRs

The Board is comprised of experienced directors with a diversity of relevant skills and competencies. The Board of 
Directors has assessed each of the Company’s eight non-management directors to be independent. 

a more comprehensive analysis of the Company’s approach to corporate governance matters is included in the 
Management proxy Circular for the May 2, 2013 annual meeting of shareholders. 

BoaRd of dIRecT oRs

W. geOFFReY BeaTTie

JeFFReY ganDZ

miCHael H. mc Cain

professor, Managing Director – program 
Design, Richard Ivey School of Business, 
University of Western Ontario

president and Chief executive Officer, 
Maple Leaf Foods Inc.

ClauDe R. lamOuReu X, O.C.

Corporate Director

J. sCOTT mcCain

president and Chief Operating Officer, 
agribusiness Group, 
Maple Leaf Foods Inc.

Diane e. mc gaRRY

Corporate Director

James P. OlsOn

Corporate Director

Deputy Chairman, Thomson Reuters  
(Media and financial data company)

gRegORY a. BOlanD

president and Chief executive Officer,  
West Face Capital Inc.  
(Investment manager)

JOHn l. BRagg, O.C.

Chairman, president and  
Co-Chief executive Officer,  
Oxford Frozen Foods  
(Food manufacturing)

THe HOnOuRaBle D aViD l. emeRsOn

Chairman, emerson Services Ltd. 
(privately held professional  
services company)

 
x 

|  MapLe LeaF F OODS InC. 

|  aR 2012 

| 

seniOR managemenT anD OFFiCeRs

senior management and Officers

commITTees of  
THe BoaRd of dIRecT oRs

STAndInG COMMITTeeS

audit Committee

D.e. mcgaRRY, CHaiR 

J.l. BRagg

C.R. lamOuReu X

J.P. OlsOn

Corporate governance 
Committee

J. ganDZ, CHaiRman

W.g. BeaTTie

g.a. BOlanD

D.l. emeRsOn

environment, Health and  
safety Committee

J.l. BRagg, CHaiRman

D.l. emeRsOn

J. ganDZ

D.e. mcgaRRY 

Human Resources and 
Compensation Committee

J.P. OlsOn, CHaiRman

W.g. BeaTTie

g.a. BOlanD

C.R. lamOuReu X

coRpoRaTe coUNcIl

keVin P. gOlDing

miCHael H. mc Cain

president and Chief executive Officer

J. sCOTT mcCain

president and Chief Operating Officer, 
agribusiness Group

RiCHaRD a. lan

Chief Operating Officer, Food Group

miCHael H. Vels

executive Vice-president and  
Chief Financial Officer

DOuglas W. DODDs

Chief Strategy Officer

leslie P. Dakens

Senior Vice-president and  
Chief Human Resources Officer

ROCCO CaPPuCCiTTi

Senior Vice-president, Transactions & 
administration and Corporate Secretary

lYnDa J. kuHn

Senior Vice-president, Communications

execUTIVe coUNcIl
(Includes members of the Corporate 
Council and Senior Operating 
Management as follows)

PeTeR BakeR

president, Maple Leaf Bakery U.K.

kenneTH g. CamPBell

president, Rothsay and Maple Leaf 
agri-Farms

sTePHen gRaHam

Chief Marketing Officer

RanDall D. HuFFman

Chief Food Safety Officer and Senior  
Vice-president, Quality and Six Sigma

e. JeFFReY HuTCHinsOn

Chief Information Officer

Bill kalDis

Senior Vice-president, Logistics

gaRY maksYmeTZ

president, Maple Leaf Consumer Foods

RORY a. mcalPine

Vice-president, Government and  
Industry Relations

BaRRY mclean

president, Canada Bread Fresh Bakery

DeBORaH k. simPsOn

president, Maple Leaf Business Services

PeTeR C. smiTH

Vice-president, Corporate engineering

RiCHaRD YOung

executive Vice-president, Transformation, 
Maple Leaf Consumer Foods

oTHeR coRpoRaTe offIceRs

Senior Vice-president, Manufacturing

J. niCHOlas BOlanD

maRYanne D. CHanTleR

president, Olivieri Foods

Daniel J. CuRTin

Vice-president, Investor Relations

glen l. gRaTTOn

Vice-president, Maple Leaf agri-Farms

president, Canada Bread Frozen Bakery

Dianne singeR

assistant Corporate Secretary

 
MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

1

Management’s Discussion and Analysis

February 25, 2013

THE BUSINESS

Maple Leaf Foods Inc. (“Maple Leaf Foods” or the “Company”) is a leading Canadian-based value-added meat, meals
and bakery company committed to delivering quality food products to consumers around the world. Headquartered
in Toronto, Canada, the Company employs approximately 20,000 people at its operations across Canada and in the
United States, Europe and Asia.

OPERATING SEGMENTS

The Company’s results are organized into three segments: Meat Products Group, Agribusiness Group and Bakery
Products Group.

The Meat Products Group includes value-added prepared meats, lunch kits, and value-added fresh pork, poultry and
turkey products.

The Agribusiness Group includes hog production, animal by-products recycling and biodiesel operations.

The combination of the Company’s Meat Products Group and Agribusiness Group comprises the Protein Group.

The Bakery Products Group is comprised of Maple Leaf Foods’ 90.0% ownership in Canada Bread Company, Limited
(“Canada Bread”), a producer of fresh and frozen value-added bakery products, and fresh pasta and sauces.

FINANCIAL OVERVIEW

In 2012, sales decreased 0.6% to $4,864.8 million compared to $4,893.6 million last year. After adjusting for the impact
of divestitures and currency fluctuations, sales decreased 0.3% as higher selling prices and improved product mix were
offset by lower volumes.

Adjusted Operating Earnings(1) increased 8.1% to $280.0 million in 2012 compared to $259.0 million last year, driven by
strong performance in the Meat and Bakery Products Groups. Adjusted Earnings per Share(2) was $1.06 in 2012
compared to $1.01 last year. Adjusted Earnings per Share in 2011 included $12.2 million, or $0.09 per share, relating to
tax adjustments associated with a prior acquisition.

Net earnings were $122.7 million ($0.83 basic earnings per share) in 2012 compared to $87.3 million ($0.59 basic
earnings per share) last year. Net earnings included $47.5 million ($0.25 per share) of pre-tax costs related to
restructuring activities (2011: $79.8 million, or $0.41 per share).

Several items are excluded from the discussions of underlying earnings performance as they are not representative of
ongoing operational activities. Refer to the section entitled Non-IFRS Financial Measures at the end of this Management
Discussion and Analysis on page 34 for a description and reconciliation of all non-IFRS financial measures.

Notes:

(1)

(2)

Adjusted Operating Earnings, a non-IFRS measure, is used by Management to evaluate financial operating results. It is defined as earnings
before income taxes adjusted for items that are not considered representative of on-going operational activities of the business, and items
where the economic impact of the transactions will be reflected in earnings in future periods when the underlying asset is sold or
transferred.

Adjusted Earnings per Share, a non-IFRS measure, is used by Management to evaluate on-going financial operating results. It is defined as
basic earnings per share attributable to common shareholders, and is adjusted for all items that are not considered representative of on-
going operational activities of the business, and items where the economic impact of the transactions will be reflected in earnings in future
periods when the underlying asset is sold or transferred.

Please refer to the section entitled Non-IFRS Financial Measures starting on page 34 of this Management’s Discussion and Analysis for
description and reconciliation of all non-IFRS financial measures.

2

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

SELECTED FINANCIAL INFORMATION

The following table summarizes selected financial information for the three years ended December 31:

($ millions except earnings per share)

Sales
Adjusted Operating Earnings(i)
EBITDA(i)
EBITDA %(i)
Net earnings

Adjusted Earnings per Share(i)
Basic earnings per share
Diluted earnings per share

Total assets
Net Debt(i)
Total long-term liabilities
Return on Net Assets (“RONA”)(i)
Cash provided by operating activities
Cash dividends per share

2012

2011

2010

$ 4,864.8
$ 280.0
418.7
$
8.6%
122.7

$

$
$
$

1.06
0.83
0.81

$ 3,243.7
$ 1,171.3
$ 1,742.7
10.8%
218.1
0.16

$
$

$ 4,893.6
$ 259.0
391.2
$
8.0%
87.3

$

$
$
$

1.01
0.59
0.58

$ 2,940.5
$ 984.0
$ 1,421.6
10.0%
$ 244.8
0.16
$

$ 4,968.1
$
214.5
$ 357.9
7.2%
35.6

$

$
$
$

0.73
0.22
0.21

$ 2,834.9
$
901.8
$ 756.2
8.6%
$ 285.2
0.16
$

(i)

Refer to the section entitled Non-IFRS Financial Measures starting on page 34 of this document.

DISCUSSION OF FACTORS IMPACTING THE COMPANY’S OPERATIONS AND RESULTS

Value Creation Plan

In 2011, the Company began the execution of a comprehensive plan that would transform the Company into a stronger,
more competitive and more profitable business. The Value Creation Plan (the “Plan”) was based on extensive research
to benchmark operating costs and margins against large North American food companies and identified significant
opportunities to increase profitability and margins through changes in supply chain, information systems and pricing
strategies.

The Plan is designed to increase margins in each year through 2015. It focuses on lowering costs in the prepared meats
business through reducing product complexity, closing less efficient manufacturing and distribution operations and
consolidating production and distribution into a smaller number of efficient scale facilities or “centres of excellence”. In
the Bakery Group, cost reductions are related to a new, more efficient fresh bakery in Hamilton, Ontario. Throughout the
Company, the implementation of SAP and more effective pricing strategies are expected to reduce costs, improve
operating efficiencies and drive higher gross margins. These and other initiatives are expected to result in earnings
before interest, tax, depreciation and amortization (“EBITDA”) margins of 12.5% in 2015.

Value Creation Initiatives – 2012 Progress to Date

Complexity Reduction

In 2012, the Company benefited from cost reductions that began in 2011, through initiatives to standardize product
formulations, sizes and specifications, and eliminate lower volume, lower value product lines in prepared meats. These
complexity reduction initiatives generated immediate financial returns by creating longer, more efficient production runs
and less distribution complexity and will enable the transfer of production to larger, scale facilities. The first phase of
complexity reduction initiatives, which focus on wieners, deli and sliced meats, sausage and value-added ham, is
substantially complete.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

3

Early Closure of Prepared Meats Plants

During 2011, the Company completed the closure of two prepared meats facilities; a manufacturing facility in Berwick,
Nova Scotia was closed in April and sold in June; and a manufacturing facility in Surrey, British Columbia was closed and
sold in September. The production from these plants was transferred to existing facilities. These early value creation
initiatives were accretive to earnings in 2011 and 2012.

New Ontario Fresh Bakery Plant

In 2012, the Company commissioned a new, more efficient fresh bakery in Hamilton, Ontario. In early 2012, two of three
bakeries in the Greater Toronto Area were closed and production was transferred to the Hamilton bakery. Closure of
the third Ontario bakery is scheduled for the second quarter of 2013.

Optimizing Pricing and Promotions

The Company is supporting margin through increasing the effectiveness of its pricing, promotions and category
management strategies. This includes managing inflationary costs through appropriate price increases; reducing the
percentage of products sold on promotion; increasing the impact of its in-store promotional activities; and continuing to
increase the value of its selling mix through innovation, brand building and effective category management. Supported
by these initiatives, the Company realized strong margin growth in its prepared meats business in 2012.

SAP Implementation

As of the end of 2012 the Company had successfully completed 67 SAP go-lives, with 13 taking place during the year.
As a result, most of the Company’s businesses now operate on SAP, with increased controls and capabilities. The
installations to date have been successful, with short-term operating issues resulting from implementation in the fresh
bakery Western Canada operations resolved. Remaining implementations still to be completed include two fresh bakery
regions, the fresh pasta business, and some supply chain and distribution functionality related to the construction of
new manufacturing and distribution facilities in the prepared meats operations.

Rationalizing Prepared Meats Network

The Company’s prepared meats network is the legacy of numerous acquisitions, resulting in many regional, sub-scale
facilities. By the end of 2014 the Company expects to consolidate prepared meats production from eight smaller
facilities to three existing plants and one new facility in Hamilton, Ontario. Of these eight smaller plants, two were closed
during 2011. A bacon plant in North Battleford, Saskatchewan is expected to close in 2013, while the remaining five
plants in Kitchener, Hamilton, Moncton, Toronto and Winnipeg, are expected to be closed by the end of 2014. Total
capital investment related to network enhancements is estimated to be approximately $560 million. When complete by
2015, the Company believes that it will be a more competitive and significantly more profitable business, with an
excellent platform for growth. As at the end of 2012, the Company had invested $202 million in its prepared meats
network.

The new facility in Hamilton, Ontario, with an expected investment of approximately $395 million, will focus on high
efficiency production of wieners and deli meats, consolidating production of deli, sliced meats and wieners from five
existing plants in three provinces. Construction of the 402,000 square foot state-of-the-art facility is underway, with
commissioning scheduled to commence later in 2013.

The Company expects to invest approximately $155 million to expand and upgrade three other existing facilities in
Saskatoon, Winnipeg and Brampton. The Saskatoon facility will specialize in cooked smoked sausages, wieners and
meat snacks, the Winnipeg plant will become a centre of excellence for value-added ham products and bacon, and the
Brampton location will focus on the production of boxed meats and fresh and frozen sausages. These expansions also
provide additional production capacity to support growth from new product innovation.

The expansion of the cooked sausage plant in Saskatoon was completed in the summer of 2012, with commissioning
continuing through 2013 as production is transferred from facilities in Eastern Canada.

The process of consolidating bacon production into an expanded facility in Winnipeg, Manitoba began towards the end
of 2012, as bacon lines were installed and tested. Management expects that the production transfer from its bacon plant
in North Battleford, Saskatchewan will be completed in the first half of 2013, enabling the closure of that facility.

4

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

Investing in Leading Edge Technologies

The transition to fewer, more efficient facilities will enable the installation of best in class technologies that will enable
the Company to attain world-class levels of product preparation, cooking, and packaging to enhance productivity and
overall product quality, and further enhance food safety.

Increasing Productivity and Distribution Efficiencies

The rationalization of sub-scale plants and the investments in new technologies are expected to enable significant
increases in manufacturing productivity. Changes in the distribution network are also being made to reduce costs and
improve efficiencies, involving the consolidation of operations from five distribution centres into two large distribution
centres by the end of 2014. The Company’s existing distribution centre located in Saskatoon, Saskatchewan, serves as a
western Canadian hub, while a new facility currently under construction in Ontario will establish the eastern hub.
Substantial progress has been made with the transfer of volume into the Saskatoon distribution centre and the closure
of the warehouse in Coquitlam, British Columbia is now complete.

The new 282,000 square foot distribution centre in Ontario will combine ambient, refrigerated and frozen products into
one facility. The centre will be operated by a third-party logistics provider, and is expected to be commissioned in 2013,
with the final consolidation of existing distribution centres in Moncton, Burlington and Kitchener expected to be
completed in 2014.

A Simpler, Scale Prepared Meats Supply Network

In all, Maple Leaf Foods is reducing its prepared meats manufacturing and distribution network by 10 facilities, including
two plants and one distribution centre already closed during 2011. The network redesign is expected to result in a net
loss of approximately 1,550 positions.

The Company expects to realize savings from multiple sources across the organization well before the execution plan is
complete in 2014. Throughout the period of the Value Creation Plan, 60% of savings are expected to come from:

•

•

•

•

Enhanced throughput and productivity from larger scale and new technologies;

Improved product yield, reduced waste and better packaging;

Lower total overhead and reduced labour; and

Reduced shipping costs.

The benefits of this strategy are expected to result in EBITDA margins of 12.5% in 2015 in both the Protein and Bakery
Product Groups. For 2012, the Company had originally expected to achieve combined EBITDA margins of 9.5%: 8.5%
in Protein and 11.5% in Bakery. As a result of challenging primary pork processor markets and a significant reduction in
fresh bakery industry volumes during the first quarter, the Company reduced its full year EBITDA margin expectations
in the second quarter of 2012. Actual EBITDA margins for 2012 were 8.6%; 8.2% in Protein and 9.9% in Bakery.

Capital Investment Plan and Leverage Ratios

Between 2010 and 2014, the Company expects to invest approximately $750 million in the Plan. This includes
$560 million supporting its prepared meats network transformation, $100 million in the new fresh bakery in Hamilton,
Ontario, and $90 million for the implementation of SAP. The Company further expects that approximately $120 million
of cash costs and $50 million in non-cash restructuring charges will be incurred.

Of these amounts, Management estimates that $370 million of capital expenditures, $100 million of cash restructuring
costs and $40 million of non-cash restructuring charges are expected to be incurred between 2013 and 2015.

Total capital expenditures for 2012, including investments in the supply chain, were originally estimated to be
$435 million. In the second quarter of 2012, the Company reduced its estimate of total capital expenditures for 2012 to
approximately $350 million. Actual capital expenditures for 2012 were $306.3 million. The lower amounts of spending
compared to estimates were as a result of changes in timing of cash expenditures for strategic projects that do not
reflect significant changes in estimated construction completion. Spending on base business operations was lower
than previous estimates, due to deferral of capital projects.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

5

As at December 31, 2012, the Company had $272.5 million of property and equipment under construction relating
primarily to the Plan.

The majority of remaining spending is anticipated to occur during 2013. Management monitors spending and earnings
levels carefully, and intends to limit debt incurrence in order to maintain the ratio of Net Debt to EBITDA on or around
3.0x, although these ratios may be temporarily exceeded as peak construction occurs during the first half of 2013.

During 2013, Management estimates that total capital spending, including strategic projects, will be approximately
$425 million.

Systems Conversion

In January 2009, the Company began an initiative to consolidate all of its information technology systems onto a single
platform, in order to standardize processes, reduce costs and enable a transition to shared services structure.
Management selected SAP software as its new platform and has since taken a rapid but carefully designed approach to
implementation. The many successful implementations since the beginning of this initiative in 2009 have been enabled
by changing existing business practices to standardized SAP processes, significantly limiting software modifications and
rigorously controlling master data. SAP has brought new capabilities to most of the Company’s operations, setting a
strong foundation for better analytics and further efficiency gains.

Fluctuating Input Prices

In 2012, prices of many commodities that influence cost of production in the Company’s business maintained at the
elevated levels noted in 2011, which continued to pressure margins for the Company and the food industry.
Commodities or products used by the Company that experienced elevated prices included live hogs, live chicken, fresh
pork, wheat, corn and crude oil. To manage the impact of these higher costs, price increases were consistently
implemented across the majority of the Company’s consumer-facing businesses. In addition, the Company implemented
several cost containment and operational improvement initiatives, and in certain instances purchased commodities on a
forward fixed price basis to manage short-term fluctuations in commodity prices.

The following table outlines the change in key commodity values that affected the Company’s business and financial
results:

Pork cutout (USD per cwt)(ii)
Composite primal values (USD per cwt)(ii)

Belly
Ham
Trim

Hog market price per cwt (CAD per cwt)(ii)
Hog market price per cwt (USD per cwt)(ii)
Poultry meat market price (CAD per kg)(iii)
Poultry live bird cost (CAD per kg)(iii)
Wheat (USD per bushel)(iv)
Corn (USD per bushel)(iv)
Soybeans (USD per bushel)(iv)
Oil (USD per barrel)(iv)

As at December 31,

Annual averages

2012(i)

2012

2011

Change

2010

$ 82.37

$ 84.65

$ 93.65

(9.6%)

$ 81.10

$ 125.11
$ 62.20
$ 57.00
$ 81.58
$ 82.23
$ 3.51
$
1.81
$ 8.66
$ 6.98
$ 14.24
$ 91.83

$ 117.11
$ 67.37
$ 65.32
$ 85.39
$ 85.42
$ 3.52
$ 1.66
$ 8.67
$ 6.95
$ 14.68
$ 94.11

$ 122.77
$ 77.48
$ 87.57
$ 89.12
$ 90.10
$
3.31
$ 1.60
$ 9.07
$ 6.80
$ 13.17
$ 94.88

(4.6%)
(13.0%)
(25.4%)
(4.2%)
(5.2%)
6.3%
3.7%
(4.4%)
2.2%
11.4%
(0.8%)

$ 106.38
$ 73.00
$ 77.94
$ 77.58
$ 75.31
3.32
$
1.39
$
6.23
$
$
4.27
$ 12.87
$ 79.48

(i)

(ii)

Spot prices for the week ended December 31, 2012 based on CME (Ontario hogs) or WCB (Western Canada hogs) (Source: USDA)

Five-day average of CME or WCB (Source: USDA)

(iii) Market price (Source: Express Market Inc.) and Live Cost (Source: Chicken Farmers of Ontario)

(iv) Daily close prices (Sources: Bloomberg, CBOT, Minneapolis Wheat Exchange)

6

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

In 2012, industry pork processing margins were unusually low, and reached multi-year lows. As a result, the Company’s
primary pork processing operations recorded significantly lower earnings that partly offset the significant
improvements in the prepared meats operations.

During 2012, the Company’s fresh poultry processing margins moderately improved, as market prices for fresh meat
increased at a slightly higher rate than the cost of live birds. Reduced fresh meat prices, and in particular reduced fresh
pork values, lowered input costs of the Company’s further processed meats business. Hog producers in North America
were negatively affected by lower market prices in 2012 and higher feed costs.

Wheat, dairy and fuel constitute significant input costs to the Company’s bakery operations. Wheat prices, which had
risen significantly in 2010 and early 2011, remained largely at the same levels in 2012. The Company continues to utilize
forward contracts hedging as part of its strategy to provide some protection against the effects of higher wheat costs.
Dairy products, in particular butter and cheese, also continued to be expensive after significant increases in 2011.

Impact of Currency

The following table outlines the changes in currency rates that have affected the Company’s business and financial
results:

U.S. dollar / Canadian dollar(i)
U.K. pounds sterling / Canadian dollar(i)
Japanese yen / Canadian dollar(i)

(i)

Source: Bank of Canada daily noon rates

As at December 31,

Annual averages

2012

$ 1.01
£ 1.62
¥ 87.11

2012

2011

Change

2010

$ 1.00
£ 1.58
¥ 79.86

1.01
$
1.59
£
¥ 80.68

-1.0%
-0.1%
-1.0%

$ 0.97
£ 1.59
¥ 85.24

The Canadian dollar maintained parity on average in 2012 relative to the U.S. dollar. In general, a stronger Canadian
dollar compresses margins in the Company’s primary pork processing operations, and to a lesser extent in the rendering
operations, as sales values for export products are reduced. Conversely, a stronger Canadian dollar decreases the cost
of raw materials and ingredients in the domestic prepared meats and fresh bakery businesses. The branded packaged
goods businesses are able to react to changes in input costs over time through pricing, cost reduction or investment in
value-added products. However, over the longer-term, a stronger Canadian dollar also reduces the relative
competitiveness of the domestic Canadian packaged goods operation, as imports of goods from the U.S. become more
competitive. The Company is implementing a strategy to reduce costs and improve productivity in order to compete
more effectively with large U.S. food companies.

Overall for 2012, currency rate changes did not have a material net impact on earnings.

OPERATING REVIEW

The following table summarizes sales by business segment for the three years ended December 31:

($ millions )

Meat Products Group
Agribusiness Group

Protein Group
Bakery Products Group

Total Sales

2012

2011

Change

2010

$ 3,003.4
294.7

$ 3,298.2
$ 1,566.6

$ 3,039.5
259.6

$ 3,299.1
$ 1,594.5

-1.2%
13.5%

0.0%
-1.7%

$ 3,181.1
199.5

$ 3,380.6
$ 1,587.5

$ 4,864.8

$ 4,893.6

-0.6%

$ 4,968.1

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

7

The following table summarizes Adjusted Operating Earnings by business segment for the three years ended
December 31:

($ millions )

Meat Products Group
Agribusiness Group

Protein Group
Bakery Products Group
Non-allocated Costs in Adjusted
Operating Earnings(i)

Adjusted Operating Earnings

2012

2011

Change

2010

$ 121.3
68.4

$ 189.7
97.6

$ 96.0
81.9

$ 177.9
86.3

26.3%
-16.4%

6.6%
13.1%

$ 81.3
50.5

$ 131.8
94.4

(7.3)

(5.2)

41.6%

(11.7)

$ 280.0

$ 259.0

8.1%

$ 214.5

(i)

Non-allocated costs comprise expenses not separately identifiable to business segment groups, and do not form part of the measures used
by the Company when assessing the segments’ operating results.

Protein Group

Sales for the Protein Group, which includes the Company’s Meat Products Group and Agribusiness Group, were
$3,298.2 million in 2012, compared to $3,299.1 million in 2011. Adjusted Operating Earnings increased 6.6% to
$189.7 million in 2012 from $177.9 million for 2011. Results for the Company’s Meat Products Group and Agribusiness
Group should be viewed in combination due to intercompany transactions and correlated factors within these
operations.

Meat Products Group

Includes value-added prepared meats, lunch kits; and fresh pork, poultry and turkey products sold to retail,
foodservice, industrial and convenience channels. Includes leading Canadian brands such as Maple Leaf®, Schneiders®
and many leading sub-brands.

Sales decreased 1.2% to $3,003.4 million from $3,039.5 million in 2011. After adjusting for the impact of a slightly weaker
Canadian dollar on the sales value of pork exports, sales decreased by 1.6%, due primarily to lower sales volumes in the
prepared meats and fresh pork businesses and lower market prices for fresh pork. This was partly offset by price
increases in the prepared meats business and higher pricing and volumes in the fresh poultry business.

Adjusted Operating Earnings in 2012 increased 26.3% to $121.3 million compared to $96.0 million last year. Significant
earnings improvements in the prepared meats and fresh poultry businesses were partly offset by a significant decline in
industry primary pork processing margins.

Earnings in the prepared meats business improved as a result of price increases that were implemented in order to
manage higher input costs, improved sales mix from higher margin products and innovation, and the discontinuance of
certain low margin foodservice business. Earnings also benefited from strategic initiatives that increased efficiencies,
including plant closures and simplification of the prepared meats product portfolio. Partially offsetting these benefits
were lower volumes in retail and foodservice categories.

Increased earnings in the fresh poultry operations were driven by sales of higher value products, such as the Maple Leaf
Prime® brand, and improved sales mix in higher value channels. The business also benefited from favourable industry
poultry processor margins.

Earnings in primary pork processing operations declined due to unfavourable market conditions in North America. This
decline was partly offset by better pricing and margins for international exports.

Agribusiness Group

Consists of Canadian hog production and animal by-product recycling operations, including biodiesel manufacturing
and distribution.

Sales increased 13.5% to $294.7 million in 2012 from $259.6 million in 2011, due to higher toll feed sales and increased
biodiesel sales volumes. This growth was partly offset by lower average selling prices for biodiesel and rendered
by-products.

8

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

Adjusted Operating Earnings declined 16.4% to $68.4 million compared to $81.9 million last year, as a result of lower
results in hog production and by-product recycling operations. Hog production earnings declined due to a combination
of higher feed costs and lower market prices for hogs. Higher prices paid for rendering feedstock and lower finished
goods prices, as well as higher operating costs, were partly offset by increased biodiesel volumes.

Bakery Products Group

Includes fresh and frozen bakery products, including breads, rolls, bagels, specialty and artisan breads, sweet goods,
and fresh pasta and sauces sold to retail, foodservice and convenience channels. It includes national brands such as
Dempster’s®, Tenderflake®, Olivieri® and New York Bakery Co™, and many leading regional brands.

Sales declined 1.7% to $1,566.6 million in 2012, compared to $1,594.5 million in the prior year. After adjusting for the sale
of the Company’s fresh sandwich product line in February 2011, the closure of a bakery in the U.K., and currency
translation on sales in the U.S. and U.K., sales were consistent with last year. The Bakery Products Group as a whole
benefited from both the full year impact of 2011 price increases and pricing implemented during 2012, as well as higher
sales volumes in the North American frozen bakery business. These benefits were offset by lower sales volumes in the
fresh pasta, U.K. and fresh bakery businesses.

Adjusted Operating Earnings for 2012 increased 13.1% to $97.6 million compared to $86.3 million last year, as the
earnings improvements in the fresh bakery, North American frozen bakery, and U.K. bakery businesses were partly
offset by lower earnings in the fresh pasta business.

In the fresh bakery business, earnings increased due to a combination of price increases implemented during 2011 and
positive hedging activities that reduced raw material costs in 2012. Also contributing to earnings were overhead savings
resulting from the closure of a bakery in Delta, British Columbia and increasing efficiencies in the newly commissioned
Hamilton bakery. Partially offsetting these benefits were the impact of lower industry volumes, primarily in the first
quarter, and higher inflationary costs. In 2011, the Company was operating three smaller bakeries in the Greater Toronto
Area as it gradually consolidated production at its new fresh bakery in Hamilton, Ontario. During 2012 two of these
facilities were closed, reducing duplicative overhead costs year-over-year. Closure of the third Ontario bakery is planned
for the second quarter of 2013.

Improved earnings in the North American frozen bakery operations was due to higher pricing and volumes, as well as
positive hedging activities that lowered raw material costs, partly offset by higher inflationary costs. In the U.K. bakery
business, earnings increased as a result of improved sales mix and overhead savings from the closure of a bakery in
Walsall, England and the related exit of low margin bread categories in early 2012. Promotional spending was lower due
to the costs associated with re-launching the New York Bakery bagel brand in 2011. These improvements were partly
offset by lower volumes and higher inflationary costs.

The pasta business experienced supply chain issues during the year that resulted in lower volumes and higher
operational costs. Earnings were also negatively impacted by higher raw material and other input costs, unfavourable
sales mix, increased promotional spending, and an inventory adjustment during the first quarter of 2012.

Non-allocated Costs

Amounts included in Adjusted Operating Earnings but not allocated to segmented operating earnings are $7.3 million
for 2012 (2011: $5.2 million). These amounts relate to costs incurred for the implementation of SAP and consulting fees.
Earnings from Operations include other non-allocated amounts, namely a loss of $3.4 million due to changes in fair
value of biological assets (2011: loss of $1.0 million) and a $3.3 million unrealized loss on commodity futures contracts
(2011: gain of $5.0 million).

The changes in the fair value of biological assets and unrealized (gains) losses on commodity futures contracts have
been excluded from Adjusted Operating Earnings in order to provide a more comparable assessment of the Company’s
operating results, as these amounts are not reflective of the operating earnings of the Company for the respective
periods.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

9

GROSS MARGIN

Gross margin in 2012 was $768.0 million (15.8% of sales) compared to $767.2 million (15.7% of sales) last year.
Improvement in the Meat Products Group margins was driven by margin expansion in the prepared meats business as
a result of price increases, improved product sales mix driven by innovation and operational efficiency gains. In the
Bakery Products Group, gross margins improved as a result of the full year benefit of 2011 price increases, pricing
implemented during 2012, and positive hedging activities that reduced raw material costs. Partly offsetting margin
expansion in Meat Products and Bakery Products Group were lower margins in the Company’s hog products and
by-products recycling operations.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

Selling, general and administrative expenses decreased by 1.9% to $494.7 million in 2012 compared to $504.2 million last
year, representing 10.2% and 10.3% of sales respectively. The decrease was the result of lower compensation expense,
and lower marketing spending following significant spending in 2011 to support the re-launch of the Company’s New
York Bakery brand in the U.K. These savings were partly offset by higher advertising and promotional spending in the
fresh pasta business. In addition, the reduced compensation expense was partially offset by a $3.5 million increase in
non-cash pension expense in 2012 driven by changes in pension asset returns and discount rates.

OTHER INCOME / EXPENSE

Other income for 2012 was $9.2 million compared to $10.3 million last year.

Other income in 2012 included $5.3 million related to a purchase gain on the acquisition of a hog production business,
$3.5 million in insurance receipts related to a fire at the Company’s meat processing operations on Lagimodiere Road in
Winnipeg, Manitoba, $1.4 million from a legal settlement related to the Company’s fresh sandwich product line sold in
2011, and $1.0 million of gains of sale of assets. These income amounts were partly offset by $2.0 million in legal
expenses relating to the hog production acquisitions and the 2013 divestiture of a potato processing facility in
Lethbridge, Alberta.

In 2011 other income was comprised primarily of $7.0 million relating to gains on the sale of property and equipment,
and $1.7 million in insurance receipts related to a fire at the Company’s ham processing operations in Winnipeg,
Manitoba.

RESTRUCTURING AND OTHER RELATED COSTS

During the year ended December 31, 2012, the Company recorded restructuring and other related costs of $54.4 million
($40.8 million after-tax), before the impact of any reversals during the year.

Of this pre-tax amount, the Company’s Meat Products Group incurred a total of $42.5 million in restructuring and other
related costs. These costs include $29.5 million related to changes in its manufacturing and distribution network,
comprising accelerated depreciation on assets of $24.6 million, severance and other employee related costs of
$4.6 million and $0.3 million in other project related costs. A further $7.9 million pertained to severance and other
employee related costs related to organizational changes and $4.2 million primarily for severance and other employee
benefits in connection with the closure of a production facility in Ayr, Ontario. The balance of the restructuring costs of
$0.9 million was incurred in connection with other on-going restructuring initiatives of the Meat Products Group.

The Company’s Bakery Products Group incurred a total of $11.9 million in restructuring and other related costs during
the year. Of this amount, $5.8 million was incurred by the U.K. bakery business related to accelerated depreciation and
other costs in connection with the closure of two bakeries in the U.K. A further $5.5 million related to the closures of two
bakeries in Toronto, Ontario and a third in Delta, British Columbia. The balance of restructuring costs of $0.6 million was
incurred in connection with other on-going restructuring initiatives of the Bakery Products Group.

During the year ended December 31, 2011, the Company recorded restructuring and other related costs of $79.8 million
($59.9 million after-tax). Of this pre-tax amount, the Company’s Meat Products Group incurred a total of $31.1 million in
restructuring and other related costs. These costs include $26.5 million related to changes in its manufacturing and
distribution network as part of implementing the Plan, comprising severance and other employee related benefits of
$11.5 million; accelerated depreciation on assets of $4.1 million; lease commitment cancellation costs of $4.7 million; and
other cash costs of $6.2 million. Other restructuring costs incurred related to the closure of the Surrey, British Columbia

10

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

plant of $4.3 million and included severance and other employee related benefits of $3.7 million; and asset write-offs
and cash costs of $0.6 million. The balance of the restructuring costs of $0.3 million was incurred in connection with
other ongoing restructuring initiatives of the Meat Products Group.

The Company’s Bakery Products Group incurred a total of $46.4 million in restructuring and other related costs during
the year ended December 31, 2011. Of this, $24.2 million was incurred by the U.K. bakery business, related to the closure
of the Walsall, Cumbria and Park Royal plants. These costs include severance of $4.0 million, lease cancelation charges
of $7.8 million, asset write downs and accelerated depreciation of $11.7 million and other costs of $0.7 million. The
Bakery Products Group also incurred $9.3 million in restructuring costs related to the closure of the Laval, Quebec
frozen bakery and the Delta, British Columbia fresh bakery and $2.9 million of restructuring costs related to the sale of
the sandwich product line. The Bakery Products Group also incurred $7.5 million related to changes in management
structure and related severance. The balance of the restructuring costs of $2.5 million was incurred in connection with
other on-going restructuring initiatives.

The Company also recorded $2.3 million during the year ended December 31, 2011 in restructuring costs for initiatives
across the Company related to changes in management structure and related severances.

The following table provides a summary of costs recognized and cash payments made in respect of the above-
mentioned restructuring and other related costs as at December 31, 2012 and December 31, 2011, all on a pre-tax basis:

($ thousands)

Balance at December 31, 2011

Charges
Reversals
Cash payments
Non-cash items
Other

Severance

$ 25,692
17,006
(3,955)
(24,691)
–
944

Site
closing

$ 16,813
4,464
(2,524)
(8,442)
1,485
(306)

Asset
impairment
and
accelerated
depreciation

Retention

Pension

Total

$

–
30,357
(245)
–
(30,112)
–

$ 1,448
1,101
(152)
(1,198)
–
(638)

$

–
1,459
–
–
719
–

$ 43,953
54,387
(6,876)
(34,331)
(27,908)
–

Balance at December 31, 2012

$ 14,996

$ 11,490

$

–

$

561

$ 2,178

$ 29,225

($ thousands)

Balance at December 31, 2010

Charges
Cash payments
Non-cash items

Severance

$ 26,760
22,262
(23,330)
–

Site
closing

$ 7,857
20,312
(11,356)
–

Asset
impairment
and
accelerated
depreciation

Retention

Pension

Total

$

–
25,312
–
(25,312)

$

445
2,549
(1,546)
–

$

–
9,360
–
(9,360)

$ 35,062
79,795
(36,232)
(34,672)

Balance at December 31, 2011

$ 25,692

$ 16,813

$

–

$ 1,448

$

–

$ 43,953

INTEREST EXPENSE

Interest expense for 2012 was $71.7 million compared to $70.7 million last year. The impact of higher debt balances was
partially offset by increased capitalization of borrowing costs. The Company’s average borrowing rate for 2012 was 5.7%
(2011: 6.0%). As at December 31, 2012, 70.1% of indebtedness was fixed and not exposed to interest rate fluctuations,
compared to 87.4% in the previous year.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

11

INCOME TAXES

The Company’s income tax expense represents an effective tax rate of 27.4% (2011: 23.1%) on earnings from operations
before restructuring charges and other related costs, and taxes recoverable on restructuring and other related costs at
a rate of 24.8% (2011: 24.9%). The lower tax rate on operating earnings in 2011 was a result of the Company recording
income tax reductions aggregating $12.2 million for the year, primarily comprised of adjustments arising from a prior
acquisition in its fresh bakery business. The Company’s effective tax rate for 2011 before these adjustments would have
been 29.5%.

TRANSACTIONS WITH RELATED PARTIES

The Company has a 90.0% controlling interest in Canada Bread, a publicly traded subsidiary that is consolidated into
the Company’s results. Transactions between the Company and its consolidated entities have been eliminated on
consolidation.

McCain Capital Corporation (“MCC”) which was a 31.3% shareholder of the Company, until December 2, 2011, owned
shares in another Canadian business, McCain Foods Limited. On December 2, 2011, MCC reorganized its shareholdings
such that it is no longer a related party of the Company. As a result of this, the Company is no longer a related party
with McCain Foods Limited. For the period of 2011 that McCain Foods Limited was a related party, the Company
recorded sales to McCain Foods Limited of $2.9 million in the normal course of business at market prices.

Day & Ross Transportation Group, a subsidiary of McCain Foods Limited, was a related party to the Company until
December 2, 2011. For the period of 2011 during which Day & Ross Transportation Group was a related party, the
Company incurred costs of $6.2 million in respect of transportation services from Day & Ross Transportation Group in
the normal course of business at market prices.

The Company sponsors a number of defined benefit and defined contribution pension plans as described in Note 10 in
the consolidated financial statements. During 2012, the Company received $1.1 million (2011: $1.5 million) from the defined
benefit pension plans for the reimbursement of expenses incurred by the Company to provide services to these plans. In
2012, the Company’s contributions to these plans were $42.2 million (2011: $33.3 million).

Key management personnel are those persons having authority and responsibility for planning, directing and controlling
the activities of the Company and or its subsidiary, directly or indirectly, including any external director of the Company
and or its subsidiary.

Remuneration of key management of the Company comprises the following expenses:

($ thousands)

Short-term employee benefits
Salaries, bonuses and fees
Company car allowance
Other benefits

Total short-term employee benefits
Post-employment benefits
Share-based benefits

Total remuneration

2012

2011

$ 13,388
474
1,135

$ 14,997
1,555
18,553

$ 18,589
417
193

$ 19,199
1,480
13,941

$ 35,105

$ 34,620

During 2011 and 2012, key management did not exercise share options granted under the Maple Leaf Foods Share
Incentive Plan.

12

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

GOVERNMENT INCENTIVES

During 2012, the Company recorded government incentives in earnings totalling $10.1 million (2011: $9.8 million). Of
this amount, $7.8 million (2011: $8.2 million) related to incentives from the Canadian government to support the
development of renewable energies. A further $1.5 million (2011: $1.5 million) related to AgriStability benefits from
the Province of Ontario and $0.8 million (2011: $0.1 million) related to other incentives.

During 2012, the Company also received a $4.4 million interest-free loan from the Canadian government related to
investments in primary pork processing. The loan is repayable over a period of ten years beginning in 2013. The benefit
of the below-market rate of interest is treated as a government incentive and has been capitalized to the assets
associated with the project and is recognised in earnings over their useful life as a reduction of depreciation.

During 2011, the Company recorded incentives of $2.6 million from the Province of Ontario to purchase equipment as
required by the Canadian Food Inspection Agency. This amount has been recorded as a reduction to the carrying
value of the assets associated with the project and is recognised in earnings over their useful life as a reduction of
depreciation.

ACQUISITIONS AND DIVESTITURES

On December 14, 2012, the Company acquired specific assets and liabilities held by The Puratone Corporation, Pembina
Valley Pigs Ltd., and Niverville Swine Breeders Ltd., (collectively “Puratone”), privately held entities engaged in hog
production. The purchase price was $44.5 million, and the Company settled the transaction in cash.

On November 27, 2012, the Company acquired specific assets and liabilities held by Paradigm Farms Ltd. (“Paradigm”),
a privately held entity engaged in hog production, related to the purchase of the business of Puratone. The purchase
price was $2.2 million, and the Company settled the transaction in cash.

The acquisitions of Paradigm and Puratone resulted from Management’s requirement to secure supply for the
Company’s hog processing operations. The acquisitions have been accounted for as business combinations in
accordance with International Financial Reporting Standard (“IFRS”) 3 Business Combinations and resulted in a
combined gain of $5.3 million recorded in other income ($4.1 million net of tax). Of this amount, $0.7 million relates to
the acquisition of Paradigm with the remaining $4.6 million related to the acquisition of Puratone. The gain on business
combinations was the result of acquiring Paradigm and Puratone at a time when these businesses were experiencing
significant financial difficulties.

Transaction costs of $1.1 million associated with the acquisitions have been excluded from the consideration paid and
have been recognised as an expense in other income (expense) for the current year.

The Company is still working to finalize the amounts recorded in the business combination.

On February 1, 2012, the Company purchased the operations and production quotas of a poultry farm in Alberta for a
cash purchase price of $31.1 million. The acquisition was accounted for as a business combination. In 2012, the Company
sold $8.0 million of the production quotas which resulted in a pre-tax gain of $0.5 million. The gains were recorded as a
disposal of assets held for sale in other income. Management expects to sell the remaining farm and production quotas
within a 12-month period.

During the fourth quarter of 2011, the Company sold the assets of a poultry farm, including the sale of turkey
commercial growing quota, to a third party for proceeds of $4.6 million. This transaction generated a gain on sale of
$3.7 million, primarily related to the growing quota.

In the third quarter of 2011, the Company sold its interest in a waste disposal business in Newfoundland for proceeds of
$1.1 million. This transaction generated a gain on sale of $0.6 million. On September 30, 2011, the Company completed
the sale of its prepared meats facility in Surrey, British Columbia for proceeds of $10.5 million resulting in a gain on sale
of $4.1 million. In addition, on September 30, 2011, Canada Bread acquired the business of Humber Valley Bakery, a small
fresh bakery in Newfoundland for $0.6 million, with the value assigned to intangibles and customer relationships. The
Company incorporated the production of the acquired business into its existing facilities.

On April 11, 2011, the Company completed the sale of a bakery facility in Cumbria, U.K., which resulted in cash
restructuring costs of $0.3 million.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

13

On February 18, 2011, the Company completed the sale of substantially all of the remaining assets that comprised its
sandwich product line to Premium Brands Inc., a Canadian manufacturer of food products, for $8.0 million. The
transaction resulted in total restructuring costs of $2.9 million, of which $0.6 million were cash costs, and a gain on sale
of $0.9 million.

INVESTMENT IN CANADA BREAD COMPANY, LIMITED

There were no changes in the Company’s investment in Canada Bread during 2012 and 2011.

CAPITAL RESOURCES

The food industry segments in which the Company operates are generally characterized by high sales volume and rapid
turnover of inventories and accounts receivable. In general, accounts receivable and inventories are readily convertible
into cash. Investment in working capital is affected by fluctuations in the prices of raw materials, seasonal and other
market-related fluctuations. For example, although an increase or decrease in pork or grain commodity prices may not
affect margins, the pricing change can have a material effect on investment in working capital, primarily inventory and
accounts receivable. Due to its diversity of operations, the Company has in the past consistently generated a strong
base level of operating cash flow, even in periods of higher commodity prices and restructuring of its operations. These
operating cash flows provide a base of underlying liquidity that the Company supplements with credit facilities to
provide longer-term funding and to finance fluctuations in working capital levels.

The Company had $5.2 million of debt that matured in September 2012 and was funded through cash flow from
operations.

On October 31, 2012, the Company increased its existing revolving credit facility by $250.0 million, increasing the total
facility to $1.05 billion and extended the maturity of the facility by one year. This facility is unsecured and bears interest
based on short-term interest rates. The facility, which matures on May 16, 2016, is intended to meet the Company’s
funding requirements for general corporate purposes, and to provide appropriate levels of liquidity. Further details are
available in Note 14 in the consolidated financial statements.

The following table summarizes available and drawn debt facilities at December 31:

($ millions)

Credit facilities

Maple Leaf Foods Inc.
Subsidiaries

Total available

Drawn amount

Maple Leaf Foods Inc.
Subsidiaries
Letters of credit

Total drawn

% drawn

2012

2011

$ 1,878.0
121.7

$ 1,640.5
93.1

$ 1,999.7

$ 1,733.6

$ 1,377.5
64.0
122.5

$ 1,129.6
57.1
141.3

$ 1,564.0

$ 1,328.0

78.2%

76.6%

The Company’s debt facilities are subject to certain restrictions and require the maintenance of certain debt and cash
flow ratios. The Company was in compliance with all of the requirements of its lending agreements during 2012. As at
December 31, 2012, net debt to EBITDA excluding the change in fair value of non-designated interest rate swaps was
2.8x (2011: 2.5x) and net debt to EBITDA including the change in fair value of non-designated interest rate swaps was
2.8x (2011: 2.6x).

To access competitively priced financing, and to further diversify its funding sources, the Company operates two three-
year committed accounts receivable securitization facilities. Under the facilities, the Company sells certain accounts
receivable, with very limited recourse, to an entity owned by an international financial institution with a long-term AA-
debt rating. The receivables are sold at a discount to face value based on prevailing money market rates. At the end of
2012, the Company had $287.3 million (2011: $254.3 million) of trade accounts receivable serviced under these facilities.
In return for the sale of its trade receivables, the Company received cash of $161.8 million (2011: $155.8 million) and notes
receivable in the amount of $125.5 million (2011: $98.5 million). The maximum amount available to the Company under

14

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

these programs is $170.0 million. The facilities expire in October 2013 and Management expects to renew the
agreements prior to expiry.

These securitization facilities are subject to certain restrictions and require the maintenance of certain covenants. The
Company was in compliance with all of the requirements of the facilities during 2012. These facilities were accounted for
as an off-balance sheet transaction under IFRS. If these facilities were terminated, the Company would recognize the
securitized amounts on the consolidated balance sheet and consider alternative financing if required.

The weighted average term of the Company’s debt is 4.0 years.

Where cost effective to do so, the Company may finance automobiles, manufacturing equipment, computers and office
equipment with operating lease facilities.

CAPITAL EXPENDITURES

Capital expenditures for 2012 were $306.3 million compared to $229.2 million in 2011 driven by higher investments
related to the Company’s Value Creation Plan.

The increased investments in the Plan included expansion of its facilities in Saskatoon, Saskatchewan and Winnipeg
Manitoba, as well as the new prepared meats facility in Hamilton, Ontario, the continued implementation of a new SAP
information system and investments in the new fresh bakery in Hamilton, Ontario.

As the Company focuses on its transformation agenda, capital expenditures in the base business operations were lower
than last year. The Company currently estimates its capital expenditures for the full year of 2013 will be approximately
$425 million.

CASH FLOW AND FINANCING

Total debt, net of cash balances, was $1,171.3 million at the end of 2012, compared to $984.0 million as at December 31,
2011. The increase in debt for the year is largely due to investment in property and equipment and business acquisitions,
offset by cash generated from operations.

Cash Flow from Operating Activities

Cash flow from continuing operations for 2012 decreased to $218.1 million compared to $244.8 million last year. Cash
flow benefited from higher Adjusted Operating Earnings, but was reduced as a result of increased pension contributions
and timing of interest payments. During 2012 the Company had interest payments on notes payable issued in 2011.

Cash Flow from Financing Activities

Cash flow from financing activities was an inflow of $236.0 million for 2012 compared to an outflow of $56.0 million last
year. The change was mainly attributable to higher debt levels to finance business acquisitions and capital spending
during the year.

Cash Flow from Investing Activities

Cash flow from investing activities was an outflow of $375.5 million for 2012 compared to an outflow of $209.4 million
last year, due to higher capital expenditures of $77.2 million primarily related to network transformation initiatives in the
prepared meats business and $77.7 million for the acquisition of businesses during 2012.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

15

CONTRACTUAL OBLIGATIONS

The following table provides information about certain of the Company’s significant contractual obligations as at
December 31, 2012:

Payments(i) due by fiscal year:

($ millions )

Total

2013

2014

2015

2016

2017

Thereafter

Long-term debt
Cross-currency swaps related

to long-term debt

$ 1,213.5

$ 6.6

$ 208.9

$ 103.6

$ 545.8

$ 0.6

$ 348.1

46.1

–

40.1

–

–

–

6.0

Contractual obligations including leases

$ 1,259.6
317.1

$ 6.6
67.2

$ 249.0
55.5

$ 103.6
46.3

$ 545.8
38.2

$ 0.6
26.2

$ 354.1
83.7

$ 1,576.7

$ 73.8

$ 304.5

$ 149.9

$ 584.0

$ 26.8

$ 437.8

(i)

Does not include contractual interest payments, payments related to bank indebtedness, accounts payable and accrual charges.

As at December 31, 2012 the Company had entered into construction contracts of $428.4 million relating to the
prepared meats network transformation project and the new bakery in Hamilton, Ontario.

Management is of the opinion that its cash flow and sources of financing provide the Company with sufficient resources
to finance ongoing business requirements and its planned capital expenditure program for at least the next 12 months.
Additional details concerning financing are set out in Notes 14 and 23 in the consolidated financial statements.

FINANCIAL INSTRUMENTS AND RISK MANAGEMENT ACTIVITIES

Through the normal course of business the Company is exposed to financial and market risks that have the potential to
affect its operating results. In order to manage these risks the Company operates under risk management policies and
guidelines which govern the hedging of price and market risk in the foreign exchange, interest rate and commodity
markets as well as funding and investing activities.

The Company engages in hedging to manage price and market risk associated with core operating exposures, and does
not engage in significant trading activity of a speculative nature.

The Company’s Risk Management Committee meets frequently to discuss current market conditions, review current
hedging programs and trading activity, and approve any new hedging or trading strategies.

In order to limit the impact of market price fluctuations on operating results, the majority of core hedging programs are
designated as hedging relationships and managed as part of the Company’s hedge accounting portfolio.

Capital

The Company’s objective is to maintain a cost effective capital structure that supports its long-term growth strategy
and maximizes operating flexibility. In allocating capital to investments to support its earnings goals, the Company
establishes internal hurdle return rates for capital initiatives. Capital projects are generally financed with senior debt and
internal cash flows.

The Company uses leverage in its capital structure to reduce the cost of capital. The Company’s goal to maintain its
primary credit ratios and leverage at levels that are designed to provide continued access to investment-grade credit
pricing and terms. The Company measures its credit profile using a number of metrics, some of which are non-IFRS
measures, primarily net debt to EBITDA and EBITDA to net interest expense.

In addition to senior debt and equity, the Company uses operating leases and very limited recourse accounts receivable
securitization programs as additional sources of financing.

The Company has maintained a stable dividend distribution that is based on the sustainable net earnings base. From
time to time, the Company has purchased shares for cancellation pursuant to normal course issuer bids and to satisfy
awards under its Share Incentive Plan, an equity compensation program established in 2006. The Company purchased
0.8 million shares in 2012 in respect of awards under the equity compensation program (2011: 2.5 million).

16

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

For the year ended December 31, 2012, total equity increased by $27.9 million to $958.0 million. During the same period,
total debt net of cash and cash equivalents increased by $187.4 million to $1,171.3 million.

Credit Risk

Credit risk refers to the risk of losses due to failure of the Company’s customers and counterparties to meet their
payment obligations.

In the normal course of business, the Company is exposed to credit risk from its customers, substantially all of which
are in the grocery and foodservice sectors. The Company performs ongoing credit evaluations of new and existing
customers’ financial condition and reviews the collectibility of its trade accounts receivable and other receivables in
order to mitigate any possible credit losses. As at December 31, 2012 approximately $0.4 million (2011: $0.8 million) of
the Company’s accounts receivable were greater than 60 days past due. The Company maintains an allowance for
doubtful accounts that represents its estimate of uncollectible amounts. This allowance includes a provision related to
specific losses estimated on individual exposures. As at December 31, 2012, the Company has recorded an allowance for
doubtful accounts of $0.2 million (2011: $5.8 million). There are no significant impaired accounts receivable that have not
been provided for in the allowance for doubtful accounts. The Company believes that the allowance for uncollectible
accounts sufficiently covers any credit risk related to past due or impaired accounts receivable balances.

Management believes concentrations of credit risk with respect to accounts receivable is limited due to the generally
high credit quality of the Company’s major customers, as well as the large number and geographic dispersion of smaller
customers. The Company does, however, conduct a significant amount of business with a small number of large grocery
retailers. The Company’s five largest customers comprise approximately 43.8% (2011: 42.6%) of consolidated pre-
securitized accounts receivable at December 31, 2012 and the two largest customers comprise approximately 21.5%
(2011: 19.8%) of consolidated sales.

The Company is exposed to credit risk on its cash and cash equivalents (comprising primarily deposits and short-term
placements with Canadian chartered banks) and non-exchange-traded derivatives contracts. The Company mitigates
this credit risk by only dealing with counterparties that are major international financial institutions with long-term debt
ratings of A- or better.

The Company’s maximum exposure to credit risk at the balance sheet date consisted primarily of the carrying value of
non-derivative financial assets and non-exchange-traded derivatives with positive fair values.

Liquidity Risk

Liquidity risk is the risk that the Company will encounter difficulty in meeting obligations associated with financial
liabilities.

The Company manages liquidity risk by monitoring forecasted and actual cash flows, reducing reliance on any single
source of credit, maintaining sufficient undrawn committed credit facilities and managing the maturity profiles of
financial assets and financial liabilities to minimize re-financing risk.

During the fourth quarter of 2012, the Company extended the term of interest rate swaps totalling $260.0 million which
were entered into in the second quarter of 2010 with a start date of December 8, 2011. These swaps were originally
executed as an economic hedge against future interest, but the structure of the Company’s outstanding debt did not
allow for these swaps to be accounted for using hedge accounting. The expiry date of the swaps was extended from
December 8, 2015 to December 8, 2017. Effective December 13, 2012, the Company has designated these swaps as
hedging instruments in a hedging relationship which will partially reduce the impact of changes in interest costs
attributable to variability in market interest rates. These swaps effectively fix the interest rate until 2017 at an average
rate of 3.37% on the first $260.0 million of the Company’s outstanding variable rate debt and are accounted for as cash
flow hedges.

As at December 31, 2012, the Company had available undrawn committed credit of $389.2 million (2011: $379.5 million)
under the terms of its principal banking arrangements. These banking arrangements, which mature in 2016, are subject
to certain covenants and other restrictions.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

17

Market Risk

Interest Rate Risk

Interest rate risk refers to the risk that the value of a financial instrument or cash flows associated with the instrument
will fluctuate due to changes in market interest rates. The Company does from time to time enter into interest rate
swaps to manage its current and anticipated market exposure, and to achieve an overall desired borrowing rate.

The Company’s interest rate risk arises from long-term borrowings issued at fixed rates that create fair value interest
rate risk, and variable rate borrowings that create cash flow interest rate risk. In addition, the Company’s cash balances
are typically invested in short-term interest bearing assets. The Company actively monitors the market to ensure that
the desired overall funding rate, as well as the targeted proportionate fixed to variable debt mix, is achieved.

As at December 31, 2012, 70.1% of the Company’s outstanding debt was not exposed to interest rate movements
(2011: 87.4%).

Foreign Exchange Risk

Foreign exchange risk refers to the risk that the value of financial instruments or cash flows associated with the
instruments will fluctuate due to changes in foreign exchange rates. The Company enters into currency derivative
agreements to manage its current and anticipated exposures in the foreign exchange markets.

The Company’s foreign exchange risk arises primarily from transactions in currencies other than Canadian dollars.
The primary currencies to which the Company is exposed are the U.S. dollar through U.S.-denominated sales and
borrowings, the British pound, and Japanese yen.

The Company uses cross-currency interest rate swaps to mitigate its exposure to changes in exchange rates related to
U.S. dollar-denominated debt. These swaps are used primarily to effectively convert fixed-rate U.S. dollar-denominated
notes payable to fixed-rate notes denominated in Canadian dollars, and are accounted for as cash flow hedges.

The Company uses foreign exchange forward contracts to manage exposures arising from product sales in the U.S.
and Japan. Qualifying forward contracts in U.S. dollars and Japanese yen that are designated as hedges within the
Company’s hedge accounting portfolio are accounted for as cash flow hedges.

Commodity Price Risk

The Company is directly exposed to price fluctuations in commodities such as wheat, live hogs, and fuel costs, and the
purchase of other agricultural commodities used as raw materials, such as feed grains. In order to minimize the impact
of these price fluctuations on the Company’s operating results, the Company may use fixed price contracts with
suppliers, exchange-traded futures and options.

Derivatives designated as a hedge of an anticipated or forecasted transaction are accounted for either as cash flow or
fair value hedges, and managed within the Company’s hedge accounting portfolio.

The Company applies the “normal purchases” classification to certain contracts that are entered into for the purpose of
procuring commodities to be used in production.

For a comprehensive discussion on the Company’s risk management practices and derivative exposures, please refer to
Note 17 in the consolidated financial statements.

CHANGE IN FAIR VALUE OF NON-DESIGNATED INTEREST RATE SWAPS

During the year ended December 31, 2012, the Company recorded a gain of $7.3 million ($5.4 million after-tax) due to
changes in the fair value of interest rate swaps.

During 2011, the Company recorded a loss of $11.0 million ($8.0 million after-tax) due to changes in the fair value of
interest rate swaps.

During the second quarter of 2010, the Company entered into $590.0 million of interest rate swaps. Swaps totalling
$330.0 million started on April 28, 2010 and have an expiry date of April 28, 2015 with an average interest rate of 3.34%.
The remaining swaps totalling $260.0 million which started on December 8, 2011 with an average interest rate of 4.18%
were extended and designated in a formal hedging relationship during the current year as previously described. During

18

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

the first quarter of 2011, the Company entered into swaps to offset $330.0 million of existing interest rate swaps with an
expiry date of April 28, 2015. The offsetting interest rate swaps were executed as new fixed-rate private placement
debt, finalized in the fourth quarter of 2010 and reduced the Company’s expected floating rate debt requirements by
$355.0 million. Under the offsetting interest rate swaps, the Company receives an average fixed rate of 2.52% and pays
a floating rate of interest on a notional amount of $330.0 million. These offsetting interest rate swaps effectively
neutralize the mark-to-market income volatility on the notional amount of $330.0 million created by the existing interest
rate swaps with an expiry date of April 28, 2015.

The Company currently has no net-exposure to non-designated interest rate swaps.

SHARE CAPITAL AND DIVIDENDS

As at December 31, 2012, there were 140,044,089 voting common shares issued and outstanding (2011: 140,044,089).

In each of the quarters of 2012, the Company declared and paid cash dividends of $0.04 per voting common share,
representing a total annual dividend of $0.16 per voting common share and aggregate dividend payments of
$22.2 million (2011: $22.4 million).

OTHER MATTERS

On February 25, 2013, Maple Leaf Foods declared a dividend of $0.04 per share payable March 28, 2013 to shareholders
of record at the close of business March 8, 2013. Unless indicated otherwise by the Company in writing on or before the
time the dividend is paid, the dividend will be considered an Eligible Dividend for the purposes of the “Enhanced
Dividend Tax Credit System”.

SHAREHOLDER RIGHTS PLAN

On July 28, 2011, the Company announced a Shareholder Rights Plan (the “Rights Plan”). The Rights Plan was amended
on December 5, 2011 and approved as amended by shareholders at a special meeting of the shareholders on
December 14, 2011. The Rights Plan must be reconfirmed by the shareholders at every third annual meeting following
confirmation of the Rights Plan. If the Rights Plan is not reconfirmed, by the shareholders, it terminates and has no
further force and effect. The Rights Plan was not adopted in response to any actual or anticipated transaction, but
rather to allow the Board of Directors of Maple Leaf Foods and its shareholders sufficient time to consider fully any
transaction involving the acquisition or proposed acquisition of 20% or more of the outstanding common shares of the
Company. The Rights Plan allows the Board of Directors time to consider all alternatives and to ensure the fair
treatment of shareholders should any such transaction be initiated. One right has been issued with respect to each
common share of Maple Leaf Foods issued and outstanding as of the close of business on July 27, 2011. Should such an
acquisition occur or be announced, each right would, upon exercise, entitle a rights holder, other than the acquiring
person and related persons, to purchase common shares of Maple Leaf Foods at a 50% discount to the market price at
the time.

EMPLOYEE BENEFIT PLANS

The cost of pensions and other post-retirement benefits earned by employees is actuarially determined using the
projected unit credit method calculated on service and Management’s best estimate of expected plan investment
performance, salary escalation, retirement ages of employees and expected health care costs. Management employs
external experts to advise it when deciding upon the appropriate estimates to use to value employee benefit plan
obligations and expenses. These estimates are determined at the beginning of 2012 and re-evaluated if changes in
estimates and market conditions indicate that there may be a significant effect on the Company’s financial statements.

During 2012, to reflect decreased discount rates, actual asset returns and other adjustments to actuarial assumptions,
employee benefit assets and liabilities recorded on the Company’s balance sheet were re-valued. This resulted in a
decrease in employee benefit assets of $5.7 million, and an increase in employee benefit liabilities of $112.2 million. The
net cumulative effect of these adjustments was recorded by a $117.9 million ($87.7 million after-tax) increase in other
comprehensive loss. The adjustment further resulted in the creation of a net deferred tax asset of $30.3 million and a
$87.1 million decrease in retained earnings net of minority interest.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

19

During 2011, to reflect both decreased discount rates and actual asset returns, and adjustments to other actuarial
assumptions, employee benefit assets and liabilities recorded on the Company’s balance sheet were re-valued. This,
combined with a gain on asset ceiling and minimum funding requirement, resulted in a decrease in employee benefit
assets of $9.5 million, and an increase in employee benefit liabilities of $144.2 million. The net cumulative effect of these
adjustments was recorded by a $153.7 million ($114.7 million after-tax) increase in other comprehensive loss. The
adjustment further resulted in the creation of a net deferred tax asset of $39.1 million and a $114.7 million decrease in
retained earnings net of minority interest.

Management considers that these adjustments were the result of significant market volatility changes that affected the
valuation of plan assets and liabilities.

The Company operates both defined contribution and defined benefit plans. The assets of the defined benefit plans are
invested primarily in foreign and domestic fixed income and equity securities that are subject to fluctuations in market
prices. Discount rates used to measure plan liabilities are based on long-term market interest rates. Fluctuations in these
market prices and rates can impact pension expense and funding requirements. In 2012, the investment return on the
Company’s defined benefit pension plan assets was 10.0% compared to 0.5% in 2011. Long-term market interest rates
decreased, impacting the discount rate used to measure the plan liabilities.

The Company’s contributions are funded through cash flows generated from operations. Management anticipates that
future cash flows from operations will be sufficient to fund expected future contributions. Contributions to defined
benefit plans during 2012 were $22.8 million (2011: $14.3 million).

The Company plans to contribute $47.1 million to the pension plans in 2013, inclusive of defined contribution and multi-
employer plans.

SUBSEQUENT EVENTS

On January 4, 2013, the Company sold its potato processing product facility and related assets in Lethbridge, Alberta to
Cavendish Farms Corporation for proceeds of $57.8 million, resulting in a pre-tax gain of approximately $44.5 million.

On January 30, 2013, the Company announced plans to close a bakery in Grand Falls, New Brunswick and a bakery in
Edmonton, Alberta in the first half of 2013. The Company expects to incur approximately $6.3 million before tax in
restructuring costs, of which approximately $4.2 million are cash costs.

20

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

SUMMARY OF QUARTERLY RESULTS

The following is a summary of unaudited quarterly financial information (in thousands of dollars except per share
information):

(Unaudited)

Sales

Net earnings (loss)

Earnings per share

Basic(i)(ii)

Diluted(i)(ii)

Adjusted EPS(i)(ii)(iii)

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Total

$ 1,160,823
1,147,942
1,191,507

$ 1,260,250
1,238,201
1,271,366

$ 1,238,929
1,262,153
1,293,211

$ 1,204,777
1,245,328
1,212,035

$ 4,864,779
4,893,624
4,968,119

$

$

$

$

763
10,547
19,892

–
0.08
0.14
–
0.07
0.13
0.11
0.18
0.07

$

$

$

$

32,526
24,582
4,934

0.21
0.17
0.02
0.21
0.16
0.02
0.28
0.30
0.16

$

$

$

$

32,581
43,007
(19,856)

0.22
0.29
(0.16)
0.21
0.28
(0.16)
0.29
0.34
0.22

$

$

$

$

56,844
9,195
30,643

0.39
0.06
0.21
0.38
0.06
0.21
0.38
0.21
0.27

$

$

$

$

122,714
87,331
35,613

0.83
0.59
0.22
0.81
0.58
0.21
1.06
1.01
0.73

2012
2011
2010

2012
2011
2010

2012
2011
2010
2012
2011
2010
2012
2011
2010

(i)

Earnings per share and adjusted earnings per share are based on amounts attributable to common shareholders.

(ii) May not add due to rounding.

(iii)

Refer to Non-IFRS Financial Measures starting on page 34.

Quarterly sales in 2012 were affected by the following significant items:

•

•

•

•

•

•

price increases implemented during 2011 and 2012

lower sales volumes in the Company’s fresh bakery business

lower sales volume of fresh pork

higher volumes and improved pricing of value-added products in the poultry business

the sale of the fresh sandwich product line by the Bakery Products Group at the beginning of 2011

the exit from fresh and in-store bakery bread production in the U.K.

Quarterly net earnings in 2012 were affected by the following significant items:

•

•

•

•

•

•

•

•

•

significant declines in industry pork processing margins in North America, which were partially offset by favourable
domestic sales contracts and improved international margins

lower sales volumes in the Company’s fresh bakery business

improved sales mix in the prepared meats business

benefits from the implementation of the Company’s Value Creation Plan

lower results in hog production and by-product recycling due to higher feed and input costs and a decline in
market values

inventory write-down in the fresh pasta business during the first quarter of 2012

duplicative overhead costs related to the Company’s new fresh bakery in Hamilton, Ontario

closure of the Walsall, U.K. facility in March 2012 related to the exit of certain bread categories in the U.K.

lower selling, administrative and general management costs

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

21

•

•

•

•

•

•

restructuring and other related costs

changes in fair value of non-designated interest rate swaps, biological assets and (gains) losses on commodity
futures contracts

receipt of an insurance claim related to a fire

settlement of a legal suit in the second quarter of 2012 related to the Company’s fresh sandwich product line which
was sold in 2011

gain on business combination in the fourth quarter of 2012 from the acquisition of hog farms, and associated legal
costs

a reassessment of environmental remediation costs in the fourth quarter of 2012 on prepared meats facilities
marked for closure.

Quarterly sales in 2011 were affected by the following significant items:

•

•

•

•

•

price increases implemented to offset higher input costs

the sale of the Burlington, Ontario, pork processing facility in 2010, which significantly reduced sales in the Meat
Products Group in 2011

the sale of the fresh sandwich product line by the Bakery Products Group at the beginning of 2011

the appreciation of the Canadian dollar relative to the U.S. dollar and the British pound, which reduced the sales
value of fresh pork and frozen bakery products sold in the U.S. and U.K.

higher market values for the Company’s rendered by-products.

Quarterly net earnings in 2011 were affected by the following significant items:

•

timing of price increases implemented in 2011 relative to the rise of input costs in both prepared meats business and
the Bakery Products Group

• margin expansion in prepared meats and pork processing as a result of favourable product mix and new product

•

•

•

•

•

•

•

•

•

•

innovation initiatives

increased live bird costs, which compressed poultry processor margins

improved results in by-products rendering, reflecting higher sales values that outpaced increases in raw material
costs

benefits from strategic and other cost reduction initiatives, including personnel reduction, product simplification,
and plant closures and consolidation of volume into other facilities

duplicative overhead costs related to the commissioning of the new fresh bakery in Hamilton, Ontario

supply chain disruptions related to the installation of SAP in the fresh bakery Western Canada operations in the
fourth quarter

higher hog prices in excess of increases in the Company’s net cost of grain which increased hog production
earnings

changes in fair value of non-designated interest rate swaps, biological assets and (gains) losses on commodity
futures contracts

restructuring and other related costs

income tax adjustments of $2.4 million in the first quarter and $9.8 million in the third quarter of 2011, associated
primarily with tax benefits arising from a prior acquisition in the fresh bakery business. These adjustments resulted
in a lower tax rate on operating earnings

gains on sale of assets, including the facility in Surrey, British Columbia, in the third quarter and assets of a poultry
farm, including the sale of turkey commercial growing quota, in the fourth quarter of 2011.

22

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

For an explanation and analysis of quarterly results, refer to Management’s Discussion and Analysis for each of the
respective quarterly periods filed on SEDAR and also available on the Company’s website at www.mapleleaffoods.com.

SUMMARY OF 2012 FOURTH QUARTER RESULTS

The following is a summary of sales by business segment:

(Unaudited)

($ thousands)

Meat Products Group
Agribusiness Group

Protein Group
Bakery Products Group

Total Sales

The following is a summary of Adjusted Operating Earnings by business segment:

(Unaudited)

($ thousands)

Meat Products Group
Agribusiness Group

Protein Group
Bakery Products Group
Non-allocated Costs in Adjusted Operating Earnings(i)

Adjusted Operating Earnings(ii)

Fourth Quarter

2012

2011

$ 740,764
73,410
$

$
814,174
$ 390,603

$
$

781,813
63,499

$ 845,312
$ 400,016

$ 1,204,777

$ 1,245,328

Fourth Quarter

2012

2011

$ 48,133
$ 12,660

$ 60,793
$ 31,410
(901)
$

$ 27,472
$ 14,744

$ 42,216
$ 16,129
$ (898)

$ 91,302

$ 57,447

(i)

(ii)

Non-allocated costs comprise expenses not separately identifiable to business segment groups, and do not form part of the measures used
by the Company when assessing the segments’ operating results.

Please refer to the section entitled Reconciliation of Non-IFRS Financial Measures in the press release dated February 26, 2013 concerning
the Company’s financial results for the fourth quarter of 2012 for a description and reconciliation.

Sales for the fourth quarter of 2012 declined 3.3% to $1,204.8 million compared to $1,248.3 million last year, or 2.2% after
adjusting for the impacts of the divestitures and foreign exchange, primarily as a result of lower sales volumes.

Adjusted Operating Earnings for the fourth quarter of 2012 were $91.3 million compared to $57.4 million last year, due
to strong improvements in the Meat and Bakery Products Groups, partly offset by an earnings decline in the
Agribusiness Group.

The prepared meats business benefited from price increases to manage higher input costs, an improved sales mix
driven by higher margin product innovation and the discontinuance of lower margin foodservice business. Strategic
initiatives, including product simplification, also contributed to higher earnings. Other positive effects impacting
earnings for the quarter included cost reductions from simplification of the Company’s product portfolio and
$5.9 million in reduction in provisions related to re-assessments of environmental remediation costs on facilities
planned for closure. Sales of higher value products, such as the Maple Leaf Prime® brand, combined with improved sales
mix in higher value channels contributed to higher earnings in the fresh poultry operations while earnings in primary
pork processing declined from last year due to continued weaker industry margins, although improved from earlier in
the year.

Improved performance in the Bakery Products Group for the fourth quarter benefited from earnings growth in the fresh
bakery and North American frozen bakery businesses, partly offset by lower earnings in the fresh pasta business, while
earnings in the U.K. bakery operations were consistent with prior year. The Company benefited from efficiency gains
resulting from the closure of its fresh bakery in Delta, British Columbia in late 2011 and from lower input costs as a result
of hedging activities. In the fourth quarter of 2011, the Company was impacted by higher costs resulting from its SAP
installation in Western Canada that were not repeated in 2012. Higher duplicative overhead costs were also incurred last
year as the Company continued to operate three bakeries while transferring production to a new, more efficient bakery
in Hamilton, Ontario.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

23

Net earnings were $56.8 million or $0.39 basic earnings per share in the fourth quarter of 2012 compared to net
earnings of $9.2 million or $0.06 basic earnings per share last year.

SEASONALITY

The Company is sufficiently large and diversified that seasonal factors within each operation and business tend to offset
each other and in isolation do not have a material impact on the Company’s consolidated earnings. For example, in
general, pork processing margins tend to be higher in the last half of the year when hog prices historically decline and,
as a result, earnings from hog production operations tend to be lower. Strong demand for grilled meat products
positively affects the fresh and processed meats operations in the summer, while back-to-school promotions support
increased sales of bakery, sliced meats and lunch items in the fall. Higher demand for turkey and ham products occurs in
the spring and fourth quarter holiday seasons.

ENVIRONMENT

Maple Leaf Foods is committed to maintaining high standards of environmental responsibility and positive relationships
in the communities where it operates. Each of its businesses operates within the framework of an environmental policy
entitled “Our Environmental Commitment” that is approved by the Board of Directors’ Environment, Health and Safety
Committee. The Company’s environmental program is monitored on a regular basis by the Committee, including
compliance with regulatory requirements, the use of internal environmental specialists and independent, external
environmental experts. In 2012, the Company worked in partnership with various levels of government to ensure that all
environmental permits were obtained for the various projects in its Transformation agenda and assure a high level of
environmental protection for future plant operations. It has kept the community informed about progress on its new
meat processing plant in Hamilton, Ontario through regular community open houses. The Company continues to invest
in environmental infrastructure related to water, waste and air emissions to ensure that environmental standards
continue to be met or exceeded, while implementing procedures to reduce the impact of operations on the
environment. Expenditures related to current environmental requirements are not expected to have a material effect on
the financial position or earnings of the Company. However, there can be no assurance that certain events will not occur
that will cause expenditures related to the environment to be significant and have a material adverse effect on the
Company’s financial condition or results of operations. Such events could include, but not be limited to, additional
environmental regulation or the occurrence of an adverse event at one of the Company’s locations.

As a large food company there are health, environmental and social issues that go beyond short-term profitability that
Management believes must shape its business if the Company is to realize a sustainable future. On the environmental
front, the Company is undertaking multiple initiatives, in conjunction with key customers, to reduce packaging and track
greenhouse gas emissions and the mileage it takes to produce and deliver food products. Increasingly, sound
environmental practices are becoming a key component of maintaining a competitive advantage.

As part of its sustainability initiatives, the Company achieved LEED® Gold certification at its new office and product
development centre in Mississauga. LEED® stands for Leadership in Energy and Environmental Design and is widely
recognized as a green building standard. The Company is in the final verification stages for LEED® certification at its new
bakery in Hamilton, Ontario, which opened in 2011. The Company also intends to pursue LEED® certification for its new
meat processing plant in Hamilton, Ontario. Construction for this plant began in 2012, and is expected to be fully
commissioned in 2014, at which time the LEED® verification process is expected to begin. The Company also renewed its
efforts in developing a formal corporate environmental sustainability program in 2012. Metrics and initiatives are under
development for key focus areas such as energy and water consumption reduction, greenhouse gas management,
manufacturing waste reduction and sustainable packaging.

RISK FACTORS

The Company operates in the food processing and agricultural business, and is therefore subject to risks and
uncertainties related to this business that may have adverse effects on the Company’s results of operations and financial
condition. The following risk factors should be considered carefully. These risk factors and other risks and uncertainties
not currently known to the Company, or that the Company currently considers immaterial, could materially and
adversely affect the Company’s future operating results and could cause actual events to differ materially from those
described in forward-looking information (including any financial outlooks) relating to the Company.

24

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

Risks Related to the Business of Maple Leaf Foods

Implementing the Company’s Comprehensive Value Creation Plan

The Company’s Value Creation Plan announced in October 2010 is complex, lengthy and transformational. Although the
Company has experience implementing complex projects and plans, there can be no assurance that the Company will
be successful in executing the Plan and achieving its expected benefits. As with any complex project or plan, events will
transpire outside the Company’s control that were not anticipated or expected when the Plan was launched such as
changes in the competitive landscape, changes in foreign exchange rates and other unforeseen events. If the Plan is
unsuccessful or implemented or executed incorrectly or if the benefits of the plan are not fully achieved, it could have a
material adverse effect on the Company’s financial condition and results of operations.

In particular, the Plan entails the construction of two large-scale facilities, one of which is in commercial production
while the other is in progress. Under the Plan, the Company is also reconfiguring its distribution systems into a fewer
larger distribution centres. The construction and start-up of new plants presents a number of risks including: errors in
the assessment of labour rates and other operating costs, failure to achieve operating cost efficiencies, cost overruns in
construction, delays in completion of the project, disruptions to service levels during the construction period, loss of
reputation with customers and adverse impacts on the quality of the Company’s products, loss of volumes in
realignment of product lines, and competitive pressures resulting in loss of sales during transition periods. As a result of
these initiatives, the Company’s operations will be more concentrated in a fewer number of facilities resulting in the risk
that any unforeseen disruption in such facilities could have a greater effect on the operations of the Company as a
whole. In addition, as part of the Plan, the Company has announced the closure of some existing plants. It is likely that
additional existing plants will also be closed. The closure of existing plants carries risks such as inaccurate assessments
of the costs of decommissioning, disruptions in service during closure and errors in the estimates of residual value of the
assets. In addition, to facilitate the Plan, the Company may decide to divest portions of its business. There is no
guarantee that any such divestiture will not result in a material impact to the Company’s operations. Altogether, these
risks could result in a material adverse impact to the Company’s financial condition and results of operations.

The Plan requires strategic capital expenditures (over and above base or maintenance capital), which are currently
estimated to be approximately $370 million between 2013 and 2015 inclusive. While the pace of spending is expected to
be balanced with margin improvement, with interim margin targets achieved before committing to new levels of capital
investment, and while the Company believes it has the underlying cash flow and balance sheet strength required to
support the capital investments with no incremental requirement for new capital from shareholders, there can be no
assurance that the capital required to implement the plan will be available as and when required or on commercially
reasonable or acceptable terms.

Systems Conversion, Standardization and Common Systems

The Company regularly implements process improvement initiatives to simplify and harmonize its systems and
processes to optimize performance and reduce the risk of errors in financial reporting. The Company is currently
undertaking an initiative to replace its information systems with SAP, an integrated enterprise-wide computing system.
The Company has dedicated considerable resources to the implementation of SAP and carefully designed an
implementation plan to reduce operational disruptions. However, there can be no guarantee that the implementation
will not disrupt the Company’s operations, or be completed within the identified period of time and budget. In addition,
there cannot be any guarantee that the implementation will improve current processes or operating results or reduce
the risk of errors in financial reporting. Any of these failures could have a material adverse impact on the Company’s
financial condition and results of operations.

The installation of SAP and standardization of systems within the Company will create the opportunity to implement
shared administration systems across the organization for the purpose of reducing costs and increasing efficiency. Such
an implementation may not achieve the desired savings or efficiency, may result in disruptions to the Company’s
operations, and may increase the risk of errors in financial reporting. Any of these failures could have a material adverse
impact on the Company’s financial condition and results of operations.

Food Safety and Consumer Health

The Company is subject to risks that affect the food industry in general, including risks posed by food spoilage,
accidental contamination, product tampering, consumer product liability, and the potential costs and disruptions of a

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

25

product recall. The Company’s products are susceptible to contamination by disease-producing organisms, or
pathogens, such as E. Coli, Salmonella and Listeria. There is a risk that these pathogens, as a result of food processing,
could be present in the Company’s products. The Company actively manages these risks by maintaining strict and
rigorous controls and processes in its manufacturing facilities and distribution systems and by maintaining prudent
levels of insurance. However, the Company cannot assure that such systems, even when working effectively, will
eliminate the risks related to food safety. The Company could be required to recall certain of its products in the event of
contamination or adverse test results, similar to the recall in 2008, or as precautionary measures, similar to other recalls
initiated in the past. There is also a risk that not all of the product subject to the recall will be properly identified, or that
the recall will not be successful or not effected in a timely manner. Any product contamination could subject the
Company to product liability claims, adverse publicity and government scrutiny, investigation or intervention, resulting
in increased costs and decreased sales. Any of these events could have a material adverse impact on the Company’s
financial condition and results of operations.

Leverage and Availability of Capital

The ability of the Company to secure short and long-term financing on terms acceptable to the Company is critical to
grow and fund its business and manage its liquidity. In particular, at various stages in the implementation of the Plan,
the Company will require significant amounts of capital. The ability to secure such additional capital on commercially
reasonable and acceptable terms will in part determine the success or failure of the Company’s Plan. As a result, the
failure or inability of the Company to secure short and long-term financing in the future on terms that are commercially
reasonable and acceptable to the Company could have a significant impact on the Company’s financial condition and
results of operations. In addition, a downgrade in the Company’s credit quality would likely increase the Company’s
borrowing costs for both short-term and long-term debt, which could have a material adverse impact on the Company’s
financial condition and results of operations. Even if the Company does successfully raise additional capital when
needed, if it issues equity securities, investors will be diluted, and if it raises additional debt, it will be further leveraged
and could be subject to restrictive covenants such as restrictions on paying dividends.

Business Acquisitions, Divestitures and Capital Expansion Projects

While the Company’s focus has been integration of existing operations and supply chain optimization, the Company
continues to review opportunities for strategic growth through acquisitions. These acquisitions may involve large
transactions or realignment of existing investments, and present financial, managerial and operational challenges, which
if not successfully overcome may reduce the Company’s profitability. These risks include the diversion of Management’s
attention from existing core businesses, difficulties integrating or separating personnel and financial and other systems,
adverse effects on existing business relationships with suppliers and customers, inaccurate estimates of the rate of
return on acquisitions or investments, inaccurate estimates of fair value made in the accounting for acquisitions and
amortization of acquired intangible assets, which would reduce future reported earnings, potential loss of customers or
key employees of acquired businesses, and indemnities and potential disputes with the buyers or sellers. Any of these
items could materially adversely affect the Company’s financial condition and results of operations.

The Company may from time to time determine that certain of its operations are not required to be owned to support
its core business operations and may seek to sell an operation if it believes it can realize sufficient value from its sale.
The sale may divert Management’s attention from existing core businesses during the sale process, create difficulties in
separating personnel, financial and other systems, and cause adverse effects on existing business relationships with
suppliers and customers. Any of these items could materially adversely affect the Company’s financial condition and
result in a reduction of earnings beyond the earnings of any operation to be sold.

Pension Plan Assets and Liabilities

In the normal course of business, the Company provides post-retirement pension benefits to its employees under both
defined contribution and defined benefit pension plan arrangements. The funded status of the plans significantly affects
the net periodic benefit costs of the Company’s pension plans and the ongoing funding requirements of those plans.
Among other factors, changes in interest rates, mortality rates, early retirement rates, investment returns and the
market value of plan assets can affect the level of plan funding, increase the Company’s future funding requirements
and cause volatility in the net periodic pension cost and the Company’s financial results. Furthermore, the Company has
merged and is in the process of merging a number of its defined benefit pension plans. The funding status of the
individual plans depends in part on whether the mergers are approved. Failure by the regulators to approve the

26

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

mergers could also result in an increase to the Company’s funding requirements. Any increase in pension expense or
funding requirements could have a material adverse impact on the Company’s financial condition and results of
operations.

Hog and Pork Market Cyclicality and Supply

The Company’s results of operations and financial condition are partially dependent upon the cost and supply of hogs
and the selling prices for fresh meat products, both of which are influenced by constantly changing market forces of
supply and demand over which the Company has little or no control. These prices for the most part are denominated in
or related to U.S. dollars, which adds further variability due to fluctuations in exchange rates. The North American
primary pork processing markets are highly competitive, with major and regional companies competing in each market.
The market prices for pork products regularly experience periods of supply and demand imbalance, and are sensitive to
changes in industry processing capacity. Other factors that can influence the supply and market price of live hogs
include fluctuations in the size of herds maintained by North American hog suppliers, environmental and conservation
regulations, economic conditions, the relative cost of feed for hogs, weather and livestock diseases. There can be no
assurance that all or part of any such increased costs experienced by the Company from time to time can be passed
along to consumers of the Company’s products directly or in a timely manner. The factors described above may also
impact the supply of hogs available for processing at the Company’s pork processing plants by negatively impacting
the financial strength of the various independent farming operations upon which the Company relies upon to meet its
requirements for hogs. For example, in 2012, two of the Company’s largest hog suppliers sought creditor protection and
although the Company has managed to secure the continued supply of hogs necessary for its operations, there is no
assurance that it will continue to be able to do so. If the Company were unable to secure a sufficient supply of hogs, the
Company’s financial condition and results of operations could be materially adversely affected.

Livestock

The Company’s operations and the demand for the Company’s products can be significantly affected by outbreaks of
disease among livestock, or attributed to livestock whether it occurs within the Company’s production operations or in
the operations of third parties.

The Company monitors herd health status and has strict bio-security procedures and employee training programs
throughout its hog production system. However, there is no guarantee these processes will not fail. In addition, not all
livestock procured by the Company may be subject to these processes, as the majority of hog and poultry livestock
processed by the Company is purchased from independent third parties. In addition to risks associated with maintaining
the health of the Company’s livestock, any outbreak of disease elsewhere in the world could reduce consumer
confidence in the meat products affected by the particular disease and generate adverse publicity. Accordingly, there
can be no assurance that an outbreak of animal disease in Canada or elsewhere will not have a material adverse effect
on the Company’s financial condition and results of operations.

Maple Leaf Foods has developed a comprehensive internal contingency plan for dealing with animal disease
occurrences or a more broad-based pandemic and has taken steps to support the Canadian government in enhancing
both the country’s prevention measures and preparedness plans. There can be no assurance, however, that these
prevention measures or plans will be successful in minimizing or containing the impact of an outbreak of animal disease
and that such outbreak will not have a material adverse effect on the Company’s financial condition and results of
operations.

Foreign Currencies

A significant amount of the Company’s revenues and costs are either denominated in or directly linked to other
currencies (primarily U.S. dollars, British pounds, and Japanese yen). In periods when the Canadian dollar has
appreciated both rapidly and materially against these foreign currencies, revenues linked to U.S. dollars or Japanese yen
are immediately reduced while the Company’s ability to change prices or realize natural hedges may lag the immediate
currency change. The effect of such sudden changes in exchange rates can have a significant immediate impact on the
Company’s earnings. Due to the diversity of the Company’s operations, normal fluctuations in other currencies do not
generally have a material impact on the Company’s profitability in the short term due to either natural hedges and
offsetting currency exposures (for example, when revenues and costs are both linked to other currencies) or the ability
in the near term to change prices of its products to offset adverse currency movements. However, as the Company

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

27

competes in international markets, and faces competition in its domestic markets from U.S. competitors, significant
changes in the Canadian to U.S. dollar exchange rate can have, and have had, significant effects on the Company’s
relative competitiveness in its domestic and international markets, which can have, and have had, significant effects on
the Company’s financial condition and results of operations. Financial results from operations in the U.K. are recorded in
the British pound, however, consolidated financial results are reported in Canadian dollars. As a result, earnings and
financial position are affected by foreign exchange fluctuations through translation risk. Translation risk is the risk that
financial statements for a particular period, or at a certain date, depend on the prevailing exchange rate of the British
pound against the Canadian dollar. Accordingly, these exchange rate fluctuations could have a material adverse effect
on the Company’s financial condition and results of operations.

Commodities

The Company is a purchaser of, and its business is dependent on, certain commodities such as wheat, feed grains,
livestock and energy (oil-based fuel, natural gas and electricity), in the course of normal operations. Commodity prices
are subject to fluctuation and such fluctuations are sometimes severe. The Company may use commodity futures and
options for hedging purposes to reduce the effect of changing prices in the short term but such hedges may not be
successful in mitigating this commodity price risk and may in some circumstances subject the Company to loss. On a
longer-term basis, the Company attempts to manage the risk of increases in commodities and other input costs by
increasing the prices it charges to its customers, however, no assurance can be given that customers will continue to
purchase the Company’s products if prices rise. Any fluctuations in commodity prices that the Company is unable to
properly hedge or mitigate could have a material adverse effect on the Company’s financial condition and results of
operations.

International Trade

The Company exports significant amounts of its products to customers outside Canada and certain of its inputs are
affected by global commodity prices. The Company’s international operations are subject to inherent risks, including
change in the free flow of food products between countries, fluctuations in currency values, discriminatory fiscal
policies, unexpected changes in local regulations and laws, and the uncertainty of enforcement of remedies in foreign
jurisdictions. In addition, foreign jurisdictions could impose tariffs, quotas, trade barriers and other similar restrictions on
the Company’s international sales and subsidize competing agricultural products. All of these risks could result in
increased costs or decreased revenues, either of which could have a material adverse effect on the Company’s financial
condition and results of operations.

Regulation

The Company’s operations are subject to extensive regulation by government agencies in the countries in which it
operates, including the Canadian Food Inspection Agency, the Ministry of Agriculture in Canada, provincial Ministries of
the Environment in Canada and the United States Department of Agriculture. These agencies regulate the processing,
packaging, storage, distribution, advertising and labelling of the Company’s products, including food safety standards.
The Company’s manufacturing facilities and products are subject to inspection by federal, provincial and local
authorities. The Company strives to maintain compliance with all laws and regulations and maintains all permits and
licenses relating to its operations. Nevertheless, there can be no assurance that the Company is in compliance with such
laws and regulations, has all necessary permits and licenses and will be able to comply with such laws and regulations,
permits and licenses in the future. Failure by the Company to comply with applicable laws and regulations and permits
and licenses could subject the Company to civil remedies, including fines, injunctions, recalls or seizures, as well as
potential criminal sanctions, which could have a material adverse effect on the Company’s financial condition and results
of operations. Various governments throughout the world are considering regulatory proposals relating to genetically
modified organisms, drug residues in food ingredients, food safety, and market and environmental regulation that, if
adopted, may increase the Company’s costs. There can be no assurance that additional regulation will not be enacted.
In fact, new regulations and standards were enacted to address the risks associated with certain pathogens in response
to the Company’s August 2008 recall of ready-to-eat meat products. If any of these or other proposals or regulations
are enacted, the Company could experience a disruption in the supply or distribution of its products, increased
operating costs and significant additional cost for capital improvements. The Company may be unable to pass on the
cost increases associated with such increased regulatory burden to its customers without incurring volume loss as a
result of higher prices. Any of these events could have a material adverse effect on the Company’s financial condition
and results of operations.

28

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

Legal Matters

In the normal course of its operations, the Company becomes involved in various legal actions relating to its commercial
relationships, employment matters and product liabilities, among other things. The Company believes that the resolution
of these claims will not have a material effect on the Company, based in part on the availability of insurance. However,
the final outcome with respect to actions outstanding, pending or with respect to future claims cannot be predicted
with certainty. Furthermore, even if any action is settled within insurance limits, this can result in increases to the
Company’s insurance premiums. Therefore there can be no assurance that their resolution will not have a material
adverse effect on the Company’s financial condition or results of operations.

Consumer Trends

Success of the Company depends in part on the Company’s ability to respond to market trends and produce innovative
products that anticipate and respond to the changing tastes and dietary habits of consumers. From time to time, certain
products are deemed more or less healthy and this can impact consumer buying patterns. The Company’s failure to
anticipate, identify or react to these changes or to innovate could result in declining demand and prices for the
Company’s products, which in turn could have a material adverse effect on the Company’s financial condition and
results of operations.

Environmental Regulation

The Company’s operations are subject to extensive environmental laws and regulations pertaining to the discharge of
materials into the environment and the handling and disposition of wastes (including solid and hazardous wastes) or
otherwise relating to protection of the environment. Failure to comply could have serious consequences, such as
criminal as well as civil penalties, liability for damages and negative publicity for the Company. No assurances can be
given that additional environmental issues relating to presently known matters or identified sites or to other matters or
sites will not require additional expenditures, or that requirements applicable to the Company will not be altered in ways
that will require the Company to incur significant additional costs. In addition, certain of the Company’s facilities have
been in operation for many years and, over time, the Company and other prior operators of such facilities may have
generated and disposed of waste which is or may be considered to be hazardous. Future discovery of previously
unknown contamination of property underlying or in the vicinity of the Company’s present or former properties or
manufacturing facilities and/or waste disposal sites could require the Company to incur material unforeseen expenses.
Occurrences of any such events could have a material adverse effect on the Company’s financial condition and results
of operations.

Consolidating Customer Environment

As the retail grocery and foodservice trades continue to consolidate and customers grow larger and more
sophisticated, the Company is required to adjust to changes in purchasing practices and changing customer
requirements, as failure to do so could result in losing sales volumes and market share. The Company’s net sales and
profitability could also be affected by deterioration in the financial condition of, or other adverse developments in the
relationship with, one or more of its major customers. Any of these events could have a material adverse effect on the
Company’s financial condition and results of operations.

Competitive Industry Environment

The food industry is intensely competitive and in many product categories in which the Company operates, there are
low barriers to entry. Competition is based on product availability, product quality, price, effective promotions and the
ability to target changing consumer preferences. The Company experiences price pressure from time to time as a result
of competitors’ promotional efforts and in product categories and markets characterized by low capacity utilization.
Increased competition could result in reduced sales, margins, profits and market share, all of which could have a
material adverse effect on the Company’s financial condition and results of operations.

Employment Matters

The Company and its subsidiaries have approximately 20,000 full and part-time employees, which include salaried and
union employees, many of whom are covered by collective agreements. These employees are located in various
jurisdictions around the world, each such jurisdiction having differing employment laws and practices and differing

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

29

liabilities for employment violations, which may result in punitive or extraordinary damages. While the Company
maintains systems and procedures to comply with the applicable requirements, there is a risk that failures or lapses
by individual managers could result in a violation or cause of action that could have a material adverse effect on the
Company’s financial condition and results of operations. Furthermore, if a collective agreement covering a significant
number of employees or involving certain key employees were to expire or otherwise cease to have effect leading to
a work stoppage, there can be no assurance that such work stoppage would not have a material adverse effect on the
Company’s financial condition and results of operations. The Company’s success is also dependent on its ability to
recruit and retain qualified personnel. The loss of one or more key personnel could have a material adverse effect on
the Company’s financial condition and results of operations.

Direct Store Delivery Disruptions

A significant portion of the Company’s fresh bakery products are distributed through direct store delivery systems
using independent distributors. Although appropriate contractual arrangements are in place with these distributors and
the Company attempts to maintain good relations with its distributors, a negative change in the Company’s relations
with them, changes in regulations or an adverse ruling by regulatory agencies regarding the Company’s independent
distributorship program or claims against the Company for the actions of the independent distributors, could have a
material adverse effect on the Company’s financial condition and results of operations.

Product Pricing

The Company’s profitability is dependent in large part on the Company’s ability to make pricing decisions regarding its
products that on one hand encourage consumers to buy yet on the other hand recoup development and other costs
associated with that product. Products that are priced too high will not sell and products priced too low will lower the
Company’s profit margins. Accordingly, any failure by the Company to properly price its products could have a material
adverse effect on the Company’s financial condition and results of operations.

Supply Chain Management

Successful management of the Company’s supply chain is critical to the Company’s success. Insufficient supply of
products threatens the Company’s ability to meet customer demands while over capacity threatens the Company’s
ability to generate competitive profit margins. Accordingly, any failure by the Company to properly manage the
Company’s supply chain could have a material adverse effect on the Company’s financial condition and results of
operations.

Strategic Risk Management

Successful identification and management of the strategic risks facing the Company from time to time is critical to the
Company’s success. Failure to properly adapt to changes in strategic risks (such as changes in technology, the food
industry, customers, consumers and competitors, among other things) could have a material adverse effect on the
Company’s financial condition and results of operations.

CRITICAL ACCOUNTING ESTIMATES

The preparation of consolidated financial statements in accordance with IFRS requires Management to make judgments,
estimates and assumptions that affect the application of accounting policies and the reported amounts of assets,
liabilities, income and expenses. Actual amounts may differ from these estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are
recognized in the period in which the estimates are revised and in any future periods affected.

Judgments included in the financial statements are decisions made by Management, based on an analysis of relevant
information available at the time the decision is made. Judgments relate to application of accounting policies, and
decisions related to the measurement, recognition and disclosure of financial amounts.

Information about significant areas of estimation uncertainty and critical judgments in applying accounting policies that
have significant effects on the amounts recognized in the consolidated financial statements are included in both below
and in the Notes to the consolidated financial statement relating to items subject to significant estimate uncertainty.

30

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

Long-lived Assets Valuation

The Company performs impairment testing on its long-lived assets annually for goodwill and intangible assets, and
when circumstances indicate that there may be impairment, for other long-lived assets. Management judgment is
involved in determining if there are circumstances indicating that testing for impairment is required, and in determining
the grouping of assets to identify their Cash Generating Units (“CGU”) for the purpose of impairment testing.

The Company assesses impairment by comparing the recoverable amount of a long-lived asset, CGU or CGU group to
its carrying value. The recoverable amount is defined as the higher of: (i) value in use; or (ii) fair value less cost to sell.
The determination of the recoverable amount involves Management judgment and estimation.

The values associated with intangible assets and goodwill involve significant estimates and assumptions, including those
with respect to future cash inflows and outflows, discount rates and asset lives. These estimates and assumptions could
affect the Company’s future results if the current estimates of future performance and fair values change. These
determinations will affect the amount of amortization expense on definite life intangible assets recognized in future
periods.

Provisions for Inventory

Management makes estimates of the future customer demand for products when establishing appropriate provisions
for inventory. In making these estimates, Management considers product life of inventory and the profitability of recent
sales of inventory. In many cases, product sold by the Company turns quickly and inventory on-hand values are lower,
thus reducing the risk of material misstatement. However, code, or “best before” dates are very important in the
determination of realizable value, and inventory values are significant. Management ensures that systems are in place
to highlight and properly value inventory that may be approaching code dates. To the extent that actual losses on
inventory differ from those estimated, inventory, net earnings and comprehensive income (loss) will be affected.

Biological Assets

Biological assets are measured, at each reporting date, at fair value less costs to sell, except when fair value cannot be
reliably measured. If fair value cannot be reliably measured, biological assets are measured at cost minus depreciation
and impairment losses. Although a reliable measure of fair value may not be available at the point of initial recognition, it
may subsequently become available. In such circumstances, biological assets are measured at fair value less cost to sell
from the point at which the reliable measure of fair value becomes available. Gains and losses that arise on measuring
biological assets at fair value less cost to sell are recognized in the statement of earnings in the period in which they
arise. Costs to sell include all costs that would be necessary to sell the biological assets, including costs necessary to
get the biological assets to market.

Trade Merchandise Allowances and Other Trade Discounts

The Company provides for estimated payments to customers based on various trade programs and contracts that
often include payments that are contingent upon attainment of specified sales volumes. Significant estimates used to
determine these liabilities include the projected level of sales volume for the relevant period and the historical
promotional expenditure rate compared to contracted rates. These arrangements are complex and there are a
significant number of customers and products affected. Management has systems and processes in place to estimate
and value these obligations. To the extent that payments on trade discounts differ from estimates of the related liability,
accrued liabilities, net earnings and comprehensive income (loss) will be affected.

Employee Benefit Plans

The cost of pensions and other retirement benefits earned by employees is actuarially determined using the projected
unit credit method prorated on service and Management’s best estimate of expected plan investment performance,
salary escalation, retirement ages of employees, mortality rates and expected health care costs. Discount rates used in
actuarial calculations are based on long-term interest rates and can have a material effect on the amount of plan
liabilities. Management employs external experts to advise the Company when deciding upon the appropriate estimates
to use to value employee benefit plan obligations and expenses. To the extent that these estimates differ from those
realized, employee benefit plan assets and liabilities and comprehensive income (loss) will be affected.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

31

Significant actuarial assumptions adopted in measuring the Company’s accrued benefit obligations and benefit plan
expenses are as follows:

Weighted average discount rate used to calculate net benefit plan expense
Weighted average discount rate used to calculate year end benefit obligation
Expected long-term rate of return on plan assets
Rate of compensation increase
Medical cost trend rates

2012

2011

4.50%
3.75%
7.25%
3.50%
6.00%

5.00%
4.50%
7.25%
3.50%
6.50%

The effect on the following items of a 1% increase and decrease in health care costs, assuming no change in benefit
levels, is as follows:

($ thousands)

End-of-year obligation
Aggregate of 2012 current service cost and interest cost

Income Taxes

1% increase

1% decrease

$ 4,118
198

$ (4,536)
(222)

Provisions for income taxes are based on domestic and international statutory income tax rates and the amount of
income earned in the jurisdictions in which the Company operates. Significant judgment is required in determining
income tax provisions and the recoverability of deferred tax assets. The calculation of current and deferred income tax
balances requires Management to make estimates regarding the carrying values of assets and liabilities that include
estimates of future cash flows and earnings related to such assets and liabilities, the interpretation of income tax
legislation in the jurisdictions in which the Company operates, and the timing of reversal of temporary differences. The
Company establishes additional provisions for income taxes when, despite Management’s opinion that the Company’s
tax positions are fully supportable, there is sufficient complexity or uncertainty in the application of legislation that
certain tax positions may be reassessed by tax authorities. The Company adjusts these additional accruals in light of
changing facts and circumstances.

Provisions

The Company evaluates all provisions at each reporting date. These provisions can be significant and are prepared
using estimates of the costs of future activities. In certain instances, Management may determine that these provisions
are no longer required or that certain provisions are insufficient as new events occur or as additional information is
obtained. Provisions are separately identified and disclosed in the Company’s consolidated financial statements.
Changes to these estimates may affect the value of provisions, net earnings and comprehensive income (loss).

Stock-based Compensation

The Company uses estimates including but not limited to estimates of forfeitures, share price volatility, dividends,
expected life of the award, risk-free interest rates, and Company performance in the calculation of the liability for
certain stock-based incentive plans. These estimates are based on previous experience and may change throughout the
life of an incentive plan. Such changes could impact the carrying value of contributed surplus and net earnings and
comprehensive income (loss).

Depreciation and Amortization

The Company’s property and equipment and definite life intangible assets are depreciated and amortized on a straight-
line basis, taking into account the expected useful lives of the assets and residual values. Changes to these estimates
may affect the carrying value of these assets, inventories, net earnings and comprehensive income (loss).

RECENT ACCOUNTING PRONOUNCEMENTS NOT YET ADOPTED

Financial Instruments – Recognition and Measurement

In October 2010, the International Accounting Standards Board (“IASB”) published amendments to IFRS 9 Financial
Instruments (IFRS 9 (2010)) which provide added guidance on the classification and measurement of financial liabilities.
IFRS 9 (2010) supersedes IFRS 9 (2009) and is effective for annual periods beginning on or after January 1, 2015, with

32

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

early adoption permitted. For annual periods beginning before January 1, 2015, either IFRS 9 (2009) or IFRS 9
(2010) may be applied. The Company intends to adopt IFRS 9 (2010) in its financial statements for the annual period
beginning on January 1, 2015. The extent of the impact of adoption of IFRS 9 (2010) has not yet been determined.

Financial Assets and Liabilities

In December 2011 the IASB published amendments to International Accounting Standard (“IAS”) 32 Financial
Instruments: Presentation and issued new disclosure requirements in IFRS 7 Financial Instruments: Disclosures. The
effective date for the amendments to IAS 32 is annual periods beginning on or after January 1, 2014. The effective date
for the amendments to IFRS 7 is annual periods beginning on or after January 1, 2013. These amendments are to be
applied retrospectively.

The amendments to IAS 32 clarify when an entity has a legally enforceable right to offset as well as clarify, when a
settlement mechanism provides for net settlement, or gross settlement that is equivalent to net settlement. The
amendments to IFRS 7 contain new disclosure requirements for financial assets and liabilities that are offset in the
statement of financial position or subject to master netting arrangements or similar arrangements. The Company
intends to adopt the amendments to IFRS 7 in its financial statements for the annual period beginning on January 1,
2013, and the amendments to IAS 32 in its financial statements for the annual period beginning January 1, 2014. The
Company will include the additional disclosures required by the amendments to IFRS 7 in its 2013 financial statements.
The extent of the impact of adoption of amendments to IAS 32 has not yet been determined.

Consolidated Financial Statements

In May 2011, the IASB issued IFRS 10 Consolidated Financial Statements. IFRS 10 replaces portions of IAS 27
Consolidated and Separate Financial Statements, that addresses consolidation, and supersedes SIC-12 Consolidation –
Special Purpose Entities (“SPE”), in its entirety. IFRS 10 provides a single model to be applied in the analysis of control of
all investees, including entities that currently are SPEs in the scope of SIC-12. In addition, the consolidation procedures
specified in IFRS 10 are carried forward substantially unmodified from IAS 27.

Joint Arrangements

In May 2011, the IASB issued IFRS 11 Joint Arrangements. IFRS 11 supersedes IAS 31 Interest in Joint Ventures and SIC-13
Jointly Controlled Entities – Non-Monetary Contributions by Venturers. Through an assessment of the rights and
obligations in an arrangement, IFRS 11 establishes principles to determine the type of joint arrangement, which are
classified as either joint operations or joint ventures and provides guidance for financial reporting activities required by
the entities that have an interest in arrangements that are controlled jointly. Investments in joint ventures are required to
be accounted for using the equity method.

As a result of the issuance of IFRS 10 and IFRS 11, IAS 28 Investments in Associates and Joint Ventures, has been
amended to correspond to the guidance provided in IFRS 10 and IFRS 11.

Disclosure of Interests in Other Entities

In May 2011, the IASB issued IFRS 12 Disclosure of Interests in Other Entities, which contains disclosure requirements for
companies that have interests in subsidiaries, joint arrangements, associates and unconsolidated structured entities.

IFRS 10, IFRS 11 and IFRS 12, and the amendments to IAS 27 and IAS 28 are all effective for annual periods beginning on
or after January 1, 2013. Early adoption is permitted, so long as IFRS 10, IFRS 11 and IFRS 12, and the amendments to
IAS 27 and IAS 28 are adopted at the same time. However, entities are permitted to incorporate any of the disclosure
requirements in IFRS 12 into their financial statements without early adopting IFRS 10, IFRS 11, amendments to IAS 27
and IAS 28. The Company intends to adopt IFRS 10, IFRS 11 and IFRS 12 and the amendments to IAS 27 and IAS 28 in its
consolidated financial statements for the annual period beginning on January 1, 2013. The impact of the adoption of
IFRS 10, IFRS 11 and IFRS 12 and the amendments to IAS 27 and IAS 28 is not expected to be material to the financial
statements, and the additional disclosures required by these standards will be included in its 2013 financial statements.

Fair Value Measurement

In May 2011, the IASB published IFRS 13 Fair Value Measurement, which is effective prospectively for annual periods
beginning on or after January 1, 2013. IFRS 13 replaces the fair value measurement guidance contained in individual IFRS

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

33

with a single source of fair value measurement guidance. The standard also establishes a framework for measuring fair
value and sets out disclosure requirements for fair value measurements. The Company intends to adopt IFRS 13
prospectively in its financial statements for the annual period beginning on January 1, 2013. The Company will provide
required additional disclosures on fair valued items beginning with its first quarter 2013 financial statements.

Presentation of Financial Statements

In June 2011, the IASB published amendments to IAS 1 Presentation of Financial Statements: Presentation of Items of
Other Comprehensive Income, which are effective for annual periods beginning on or after July 1, 2012 and are to be
applied retrospectively. Early adoption is permitted. These amendments require that a company present separately the
items of other comprehensive income that may be reclassified to profit or loss in the future from those that would never
be reclassified to profit or loss. The Company intends to adopt these amendments in its financial statements for the
annual period beginning on January 1, 2013. The Company will change the presentation of its consolidated statement of
other comprehensive income starting in the first quarter of 2013.

Employee Benefits

In June 2011, the IASB published an amended version of IAS 19 Employee Benefits. Adoption of the amendment is
required for annual periods beginning on or after January 1, 2013, with early adoption permitted. The amendment is
generally applied retrospectively with certain exceptions. The amendment will require the calculation of expected return
on plan assets to be based on the rate used to discount the defined benefit obligation. The amendment also requires
other changes and additional disclosures. The Company intends to adopt the amendment in its financial statements for
the annual period beginning on January 1, 2013.

If the Company had adopted the portion of the new standard relating to the calculation of expected return on plan
assets being based on the rate used to discount the defined benefit obligation, and administrative fees being expensed
as incurred in 2012, the impact would be an increase in pre-tax pension expense of $35.2 million ($25.9 million after-tax)
for the 2012 fiscal year. This would be offset through other comprehensive income (loss). Management is in the process
of assessing the full impact of the remaining amendments to this standard.

The Company estimates that the impact of adopting the amendments to IAS 19 related to pensions in its 2013 financial
statements will be an increase in pre-tax pension expense for 2013 of approximately $39 million.

DISCLOSURE CONTROLS AND INTERNAL CONTROLS OVER FINANCIAL REPORTING

The Company’s disclosure controls and procedures are designed to provide reasonable assurance that material
information relating to the Company, including its consolidated subsidiaries, is accumulated and communicated to
Management in a timely manner so that information required to be disclosed by the Company under securities
legislation is recorded, processed, summarized and reported within the time periods specified in applicable securities
legislation.

The Company’s Management, under the direction and supervision of the Company’s Chief Executive Officer and Chief
Financial Officer, is also responsible for establishing and maintaining internal control over financial reporting. These
controls are designed to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with IFRS.

The Company’s Chief Executive Officer and Chief Financial Officer have evaluated, or caused to be evaluated under
their supervision, the effectiveness of the Company’s internal control over financial reporting and disclosure controls
and procedures as at December 31, 2012 and have concluded that such controls and procedures are effective.

In addition, there have been no changes in the Company’s internal control over financial reporting that occurred during
the period beginning January 1, 2012 and ended on December 31, 2012 that have materially affected, or are reasonably
likely to materially affect, the Company’s internal control over financial reporting.

34

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

NON-IFRS FINANCIAL MEASURES

The Company uses the following non-IFRS measures: Adjusted Operating Earnings, Adjusted EPS, EBITDA, Net Debt
and Return on Net Assets (“RONA”). Management believes that these non-IFRS measures provide useful information to
investors in measuring the financial performance of the Company and for the reasons outlined below. These measures
do not have a standardized meaning prescribed by IFRS and therefore they may not be comparable to similarly titled
measures presented by other publicly traded companies and should not be construed as an alternative to other financial
measures determined in accordance with IFRS.

Adjusted Operating Earnings

Adjusted Operating Earnings, a non-IFRS measure, is used by Management to evaluate financial operating results. It is
defined as earnings before income taxes adjusted for items that are not considered representative of on-going
operational activities of the business, and items where the economic impact of the transactions will be reflected in
earnings in future periods when the underlying asset is sold or transferred. The table below provides a reconciliation of
net earnings as reported under IFRS in the audited consolidated statements of earnings for the years then ended to
Adjusted Operating Earnings. Management believes that this basis is the most appropriate on which to evaluate
operating results, as they are representative of the on-going operations of the Company.

($ thousands)

Net earnings
Income taxes

Earnings from operations before income taxes
Interest expense
Change in the fair value of non-designated

interest rate swaps
Other (income) expense
Restructuring and other related costs

Earnings from Operations
(Increase) decrease in fair value of

biological assets

Unrealized (gains) losses on commodity

futures contracts

December 31, 2012

Meat
Products
Group

Agribusiness
Group

Bakery
Products
Group

Unallocated
costs

(2,323)
36,438

(4,885)
–

(1,635)
11,073

(388)
–

Consolidated

$ 122,714
47,889

$ 170,603
71,685

(7,297)
(9,231)
47,511

$ 121,272

$ 68,436

$ 97,634

$ (14,071)

$ 273,271

–

–

–

–

–

–

3,436

3,436

3,330

3,330

Adjusted Operating Earnings

$ 121,272

$ 68,436

$ 97,634

$ (7,305)

$ 280,037

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

35

($ thousands)

Net earnings
Income taxes

Earnings from operations before income taxes
Interest expense
Change in the fair value of non-designated

interest rate swaps
Other (income) expense
Restructuring and other related costs

Earnings from Operations
(Increase) decrease in fair value of

biological assets

Unrealized (gains) losses on commodity

futures contracts

December 31, 2011

Meat
Products
Group

Agribusiness
Group

Bakery
Products
Group

Unallocated
costs

(8,547)
31,130

(958)
-

(414)
46,356

(413)
2,309

Consolidated

$ 87,331
24,469

$ 111,800
70,747

10,960
(10,332)
79,795

$ 95,987

$ 81,895

$ 86,294

$ (1,206)

$ 262,970

-

-

-

-

-

-

1,027

1,027

(4,981)

(4,981)

Adjusted Operating Earnings

$ 95,987

$ 81,895

$ 86,294

$ (5,160)

$ 259,016

($ thousands)

Net earnings
Income taxes

Earnings from operations before income taxes
Interest expense
Change in the fair value of non-designated

interest rate swaps
Other (income) expense
Restructuring and other related costs

Earnings from Operations
(Increase) decrease in fair value of

biological assets

Unrealized (gains) losses on commodity

futures contracts

December 31, 2010

Meat
Products
Group

Agribusiness
Group

Bakery
Products
Group

Unallocated
costs

(992)
64,001

698
(22)

(57)
15,548

189
1,581

Consolidated

$ 35,613
19,077

$ 54,690
64,874

24,922
(162)
81,108

$ 81,281

$ 50,505

$ 94,399

$

(753)

$ 225,432

–

–

–

–

–

–

(10,841)

(10,841)

(112)

(112)

Adjusted Operating Earnings

$ 81,281

$ 50,505

$ 94,399

$ (11,706)

$ 214,479

36

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

Adjusted Earnings per Share

Adjusted Earnings per Share, a non-IFRS measure, is used by Management to evaluate on-going financial operating
results. It is defined as basic earnings per share attributable to common shareholders, and is adjusted for items that are
not considered representative of on-going operational activities of the business, and items where the economic impact
of the transactions will be reflected in earnings in future periods when the underlying asset is sold or transferred. The
table below provides a reconciliation of basic earnings per share as reported under IFRS in the audited consolidated
statements of earnings for the years then ended to Adjusted Earnings per Share. Management believes this basis is the
most appropriate on which to evaluate financial results as they are representative of the on-going operations of the
Company.

December 31,

($ per share)

2012

2011

2010

Basic earnings per share
Restructuring and other related costs(i)
Non operational gains, net of legal fees(ii)
Change in the fair value of non-designated interest rate swaps(iii)
Change in the fair value of unrealized (gains) losses on commodity futures contracts(iii)
Change in the fair value of biological assets(iii)

$ 0.83
0.25
(0.02)
(0.04)
0.02
0.02

$ 0.59
0.41
(0.02)
0.06
(0.03)
0.01

$ 0.22
0.44
–
0.13
–
(0.06)

Adjusted Earnings per Share(iv)

$ 1.06

$

1.01

$ 0.73

(i)

(ii)

(iii)

Includes per share impact of restructuring and other related costs, net of tax and non-controlling interest.

Gains associated with non-operational activities, including gains related to restructuring activities and on business combinations, and
associated legal fees are net of tax.

Includes per share impact of the change in fair value of non-designated interest rate swaps, unrealized (gains) losses on commodity futures
contracts and the change in fair value of biological assets, net of tax.

(iv) May not add due to rounding.

Earnings Before Interest, Tax, Depreciation and Amortization

EBITDA is calculated as earnings from operations and before interest and income taxes plus depreciation and intangible
asset amortization, adjusted for items that are not considered representative of on-going operational activities of the
business, and items where the economic impact of the transactions will be reflected in earnings in future periods when
the underlying asset is sold or transferred. The following table provides a reconciliation of net earnings as reported
under IFRS in the audited consolidated statements of earnings for the years then ended to EBITDA. Management
believes EBITDA is useful in assessing the performance of the Company’s on-going operations and its ability to generate
cash flows to fund its cash requirements, including the Company’s capital investment program.

December 31,

($ thousands)

Net earnings
Income taxes

Earnings from operations before income taxes
Interest expense
Restructuring and other related costs
Non operational gains, net of legal fees(i)
Change in the fair value of non-designated swaps, biological assets and

unrealized (gains) losses on commodity futures contracts

Depreciation and amortization

EBITDA

2012

2011

2010

$ 122,714
47,889

$ 87,331
24,469

$ 170,603
71,685
47,511
(3,354)

$ 111,800
70,747
79,795
(4,129)

$ 35,613
19,077

$ 54,690
64,874
81,108
–

(531)
132,739

7,006
125,990

13,969
143,211

$ 418,653

$ 391,209

$ 357,852

(i)

Gains associated with non-operational activities, including gains related to restructuring activities and on business combinations, and
associated legal fees are net of tax.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

37

Net Debt

The following table reconciles Net Debt used in net debt to EBITDA ratios reflected on page 13 to amounts reported
under IFRS in the audited consolidated balance sheets as at the years ended as indicated below.

The Company calculates Net Debt as long-term debt and bank indebtedness, less cash and cash equivalents.
Management believes this measure is useful in assessing the amount of financial leverage employed.

December 31,

($ thousands)

Bank indebtedness
Current portion of long-term debt
Long-term debt

Sub-total

Cash and cash equivalents

Net Debt

Return on Net Assets

2012

2011

2010

$

48,243
6,573
1,206,945

$ 36,404
5,618
941,956

$ 15,858
496,835
389,078

$ 1,261,761

$ 983,978

$ 901,771

90,414

–

–

$ 1,171,347

$ 983,978

$ 901,771

Return on Net Assets is calculated by dividing tax-effected earnings from operations, adjusted for items which are not
considered representative of the underlying operations of the business, by average monthly net assets. Net assets are
defined as total assets less cash, future tax assets and non-interest bearing liabilities. Management believes that RONA
is an appropriate basis upon which to evaluate long-term financial performance.

FORWARD-LOOKING STATEMENTS

This document contains, and the Company’s oral and written public communications often contain, “forward-looking
information” within the meaning of applicable securities law. These statements are based on current expectations,
estimates, forecasts and projections about the industries in which the Company operates and beliefs and assumptions
made by the Management of the Company. Such statements include, but are not limited to, statements with respect to
objectives and goals, as well as statements with respect to beliefs, plans, objectives, expectations, anticipations,
estimates and intentions. Specific forward-looking information in this document includes, but is not limited to,
statements with respect to the anticipated benefits, timing, actions, costs and investments associated with the
Company’s Value Creation Plan, expectations regarding Net Debt to EBITDA ratios during the implementation of the
Plan, expectations regarding the use of derivatives, futures and options, expectations regarding improving efficiencies,
the expected use of cash balances, source of funds for ongoing business requirements including renewal of existing
securitization facilities, capital investments and debt repayment, expectations regarding acquisitions and divestitures,
the timing of new plant openings and old plant closures, job losses and LEED® certification, expectations regarding the
impact of new accounting standards, expectations regarding sufficiency of the allowance for uncollectible accounts and
expectations regarding pension plan performance and future pension plan liabilities and contributions. Words such as
“expect”, “anticipate”, “intend”, “attempt”, “may”, “will”, “plan”, “believe”, “seek”, “estimate”, and variations of such words
and similar expressions are intended to identify such forward-looking information. These statements are not guarantees
of future performance and involve assumptions and risks and uncertainties that are difficult to predict.

In addition, these statements and expectations concerning the performance of the Company’s business in general are
based on a number of factors and assumptions including, but not limited to: the condition of the Canadian, U.S., U.K. and
Japanese economies; the rate of exchange of the Canadian dollar to the U.S. dollar, British pound and the Japanese yen;
the availability and prices of raw materials, energy and supplies; product pricing; the availability of insurance; the
competitive environment and related market conditions; improvement of operating efficiencies whether as a result of
the Value Creation Plan or otherwise; continued access to capital; the cost of compliance with environmental and health
standards; no adverse results from ongoing litigation; no unexpected actions of domestic and foreign governments; and
the general assumption that none of the risks identified below or elsewhere in this document will materialize. All of these
assumptions have been derived from information currently available to the Company including information obtained by
the Company from third-party sources. These assumptions may prove to be incorrect in whole or in part. In addition,
actual results may differ materially from those expressed, implied or forecasted in such forward-looking information,
which reflect the Company’s expectations only as of the date hereof.

38

MAPLE LEAF FOODS INC.

AR 2012

MANAGEMENT’S DISCUSSION AND ANALYSIS

Factors that could cause actual results or outcomes to differ materially from the results expressed, implied or
forecasted by forward-looking information includes, among other things:

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

the risks associated with implementing and executing the Company’s Value Creation Plan

the risks associated with changes in the Company’s systems and processes

the risks posed by food contamination, consumer liability and product recalls

the risks associated with the Company’s outstanding indebtedness

the risks associated with acquisitions, divestitures and capital expansion projects

the impact on pension expense and funding requirements of fluctuations in the market prices of fixed income and
equity securities and changes in interest rates

the cyclical nature of the cost and supply of hogs and the competitive nature of the pork market generally

the risks related to the health status of livestock

the impact of a pandemic on the Company’s operations

the Company’s exposure to currency exchange risks

the ability of the Company to hedge against the effect of commodity price changes through the use of commodity
futures and options

the impact of changes in the market value of the biological assets and hedging instruments

the impact of international events on commodity prices and the free flow of goods

the risks posed by compliance with extensive government regulation

the risks posed by litigation

the impact of changes in consumer tastes and buying patterns

the impact of extensive environmental regulation and potential environmental liabilities

the risks associated with a consolidating retail environment

the risks posed by competition

the risks associated with complying with differing employment laws and practices globally, the potential for work
stoppages due to non-renewal of collective agreements, and recruiting and retaining qualified personnel

the risks associated with the Company’s independent distributors

the risks associated with pricing the Company’s products

the risks associated with managing the Company’s supply chain

the risks associated with failing to identify and manage the strategic risks facing the Company.

The Company cautions the reader that the foregoing list of factors is not exhaustive. These factors are discussed in
more detail under the heading “Risk Factors” presented previously in this document. The reader should review such
section in detail.

Some of the forward-looking information may be considered to be financial outlooks for purposes of applicable
securities legislation including, but not limited to, statements concerning future EBITDA margins, capital expenditures,
cash costs and non-cash restructuring charges. These financial outlooks are presented to allow the Company to
benchmark the results of its Value Creation Plan. These financial outlooks may not be appropriate for other purposes
and readers should not assume they will be achieved.

The Company does not intend to, and the Company disclaims any obligation to, update any forward-looking
information, whether written or oral, or whether as a result of new information, future events or otherwise except as
required by law.

MANAGEMENT’S DISCUSSION AND ANALYSIS

AR 2012

MAPLE LEAF FOODS INC.

39

Additional information concerning the Company, including the Company’s Annual Information Form, is available on
SEDAR at www.sedar.com.

Maple Leaf Foods Inc. is a leading Canadian value-added meat, meals and bakery company committed to delivering
quality food products to consumers around the world. Headquartered in Toronto, Canada, the Company employs
approximately 20,000 people at its operations across Canada and in the United States, Europe and Asia.

40

MAPLE LEAF FOODS INC.

AR 2012

INDEPENDENT AUDITORS’ REPORT

Independent Auditors’ Report

To the Shareholders of Maple Leaf Foods Inc.

We have audited the accompanying consolidated financial statements of Maple Leaf Foods Inc., which comprise the
consolidated balance sheets as at December 31, 2012 and December 31, 2011, the consolidated statements of earnings,
comprehensive income (loss), changes in total equity and cash flows for the years then ended, and notes, comprising a
summary of significant accounting policies and other explanatory information.

Management’s Responsibility for the Consolidated Financial Statements

Management is responsible for the preparation and fair presentation of these consolidated financial statements in
accordance with International Financial Reporting Standards, and for such internal control as management determines
is necessary to enable the preparation of consolidated financial statements that are free from material misstatement,
whether due to fraud or error.

Auditors’ Responsibility

Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We
conducted our audits in accordance with Canadian generally accepted auditing standards. Those standards require that
we comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the
consolidated financial statements are free from material misstatement.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the
consolidated financial statements. The procedures selected depend on our judgment, including the assessment of the
risks of material misstatement of the consolidated financial statements, whether due to fraud or error. In making those
risk assessments, we consider internal control relevant to the entity’s preparation and fair presentation of the
consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but not
for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes
evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by
management, as well as evaluating the overall presentation of the consolidated financial statements.

We believe that the audit evidence we have obtained in our audits is sufficient and appropriate to provide a basis for
our audit opinion.

Opinion

In our opinion, the consolidated financial statements present fairly, in all material respects, the consolidated financial
position of Maple Leaf Foods Inc. as at December 31, 2012 and December 31, 2011, and its consolidated financial
performance and its consolidated cash flows for the years then ended in accordance with International Financial
Reporting Standards.

Chartered Accountants, Licensed Public Accountants
Toronto, Canada

February 25, 2013

CONSOLIDATED BALANCE SHEETS

AR 2012

MAPLE LEAF FOODS INC.

41

Consolidated Balance Sheets

As at December 31,
(In thousands of Canadian dollars)

Assets
Current assets

Cash and cash equivalents
Accounts receivable (Note 4)
Notes receivable (Note 4)
Inventories (Note 5)
Biological assets (Note 6)
Income taxes recoverable
Prepaid expenses and other assets
Assets held for sale (Note 7)

Property and equipment (Note 8)
Investment property (Note 9)
Employee benefits (Note 10)
Other long-term assets
Deferred tax asset (Note 20)
Goodwill (Note 11)
Intangible assets (Note 12)

Total assets

Liabilities And Equity
Current liabilities

Bank indebtedness (Note 14)
Accounts payable and accruals
Provisions (Note 13)
Current portion of long-term debt (Note 14)
Other current liabilities

Long-term debt (Note 14)
Employee benefits (Note 10)
Provisions (Note 13)
Other long-term liabilities (Note 15)
Deferred tax liability (Note 20)

Total liabilities

Shareholders’ equity
Share capital (Note 16)
Deficit
Contributed surplus
Accumulated other comprehensive loss (Note 16)
Treasury stock

Total shareholders’ equity
Non-controlling interest

Total equity

Total liabilities and equity

Commitments and Contingencies (Note 23)

See accompanying Notes to the Consolidated Financial Statements

On behalf of the Board:

MICHAEL H. MCCAIN
DIRECTOR

DIANE MCGARRY
DIRECTOR

2012

2011

$

90,414
116,503
125,487
301,804
78,127
41,527
12,590
37,087

$ 803,539
1,212,177
11,979
107,831
13,663
132,558
753,156
208,793

$

—
133,504
98,545
293,231
49,265
43,789
24,688
—

$ 643,022
1,067,246
11,232
133,942
11,926
127,456
753,739
191,896

$ 3,243,696

$ 2,940,459

$

48,243
446,911
26,335
6,573
14,961

$ 543,023
1,206,945
420,933
25,800
80,084
8,912

$

$

36,404
482,059
44,255
5,618
20,409

588,745
941,956
350,853
28,936
88,153
11,703

$ 2,285,697

$ 2,010,346

$ 902,810
(72,701)
75,913
(13,263)
(1,845)

$

902,810
(78,674)
64,327
(17,042)
(6,347)

$ 890,914
67,085

$ 865,074
65,039

$ 957,999

$

930,113

$ 3,243,696

$ 2,940,459

42

MAPLE LEAF FOODS INC.

AR 2012

CONSOLIDATED STATEMENTS OF EARNINGS

Consolidated Statements of Earnings

Years ended December 31,

(In thousands of Canadian dollars, except share amounts)

Sales
Cost of goods sold

Gross margin
Selling, general and administrative expenses

Earnings before the following:
Restructuring and other related costs (Note 13)
Change in fair value of non-designated interest rate swaps (Note 17)
Other income (expense) (Note 18)

Earnings before interest and income taxes
Interest expense (Note 19)

Earnings before income taxes
Income taxes (Note 20)

Net earnings

Attributed to:
Common shareholders
Non-controlling interest

Earnings per share attributable to common shareholders (Note 21)
Basic earnings per share
Diluted earnings per share

Weighted average number of shares (millions)

See accompanying Notes to the Consolidated Financial Statements

2012

2011

$ 4,864,779
4,096,794

$ 767,985
494,714

$

273,271
(47,511)
7,297
9,231

$ 242,288
71,685

$

$

$

$

$
$

170,603
47,889

122,714

115,296
7,418

122,714

0.83
0.81

139.4

$ 4,893,624
4,126,460

$

767,164
504,194

$ 262,970
(79,795)
(10,960)
10,332

$

$

$

$

$

$
$

182,547
70,747

111,800
24,469

87,331

82,134
5,197

87,331

0.59
0.58

138.7

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

AR 2012

MAPLE LEAF FOODS INC.

43

Consolidated Statements of Comprehensive Income (Loss)

Years ended December 31,
(In thousands of Canadian dollars)

Net earnings

Other comprehensive income (loss)

Change in accumulated foreign currency translation adjustment
Change in unrealized gains and losses on cash flow hedges
Change in asset ceiling and minimum funding requirements
Change in actuarial gains and losses

Comprehensive income (loss)

Attributed to:
Common shareholders
Non-controlling interest

See accompanying Notes to the Consolidated Financial Statements

2012

2011

$ 122,714

$ 87,331

$ (1,730)
5,251
—
(87,743)

$

5,651
282
12,680
(128,832)

$(84,222)

$ (110,219)

$ 38,492

$(22,888)

$ 31,981
6,511

$(26,979)
4,091

44

MAPLE LEAF FOODS INC.

AR 2012

CONSOLIDATED STATEMENTS OF CHANGES IN TOTAL EQUITY

Consolidated Statements of Changes in Total Equity

Attributable to Common Shareholders

(In thousands of Canadian dollars)

Balance at December 31, 2011

Net earnings
Other comprehensive income (loss)
Dividends declared ($0.16 per

share)

Stock-based compensation

expense

Issue of stock from treasury
Repurchase of treasury stock
Acquisition of business
Other

Share
capital

Deficit

Contributed
surplus

$ 902,810 $(78,674) $64,327
–
115,296
–
(87,094)

–
–

Total
accumulated
other
comprehensive
loss

Treasury
stock

Non-
controlling
interest

$ (17,042) $(6,347) $ 65,039
7,418
(907)

–
3,779

–
–

Total
equity

$ 930,113
122,714
(84,222)

–

–

–
–
–

(22,229)

–

–
–
–
–
–

24,711
(13,525)
–
–
400

–

–
–
–
–
–

–

(4,473)

(26,702)

–
13,525
(9,023)
–
–

–
–
–
(82)
90

24,711
–
(9,023)
(82)
490

Balance at December 31, 2012

$ 902,810 $ (72,701) $ 75,913

$ (13,263) $ (1,845) $ 67,085

$ 957,999

Attributable to Common Shareholders

Share
capital

Deficit

Contributed
surplus

Total
accumulated
other
comprehensive
loss

Treasury
stock

Non-
controlling
interest

$ 902,810 $ (5,267) $59,002
–
–

82,134
(114,656)

–
–

$ (22,585) $ (10,078) $ 62,890
5,197
(1,106)

–
5,543

–
–

Total
equity

$ 986,772
87,331
(110,219)

–
–
–
–
–

(22,386)
–
(18,499)
–
–

–
19,393
(14,068)
–
–

–
–
–
–
–

–
–
32,567
(28,836)
–

(1,830)
–
–
–
(112)

(24,216)
19,393
–
(28,836)
(112)

Balance at December 31, 2010

Net earnings
Other comprehensive income (loss)
Dividends declared ($0.16 per

share)

Stock-based compensation expense
Issue of stock from treasury
Repurchase of treasury stock
Decrease in minority interest

Balance at December 31, 2011

$ 902,810 $ (78,674) $ 64,327

$ (17,042) $ (6,347) $ 65,039

$ 930,113

CONSOLIDATED STATEMENTS OF CASH FLOWS

AR 2012

MAPLE LEAF FOODS INC.

45

Consolidated Statements of Cash Flows

Years ended December 31,

(In thousands of Canadian dollars)

CASH PROVIDED BY (USED IN):
Operating activities

Net earnings
Add (deduct) items not affecting cash:

Change in fair value of biological assets
Depreciation and amortization
Stock-based compensation
Deferred income taxes
Income tax current
Interest expense
Gain on sale of long-lived assets
Gain on disposal of assets held for sale
Gain on business combination (Note 27)
Change in fair value of non-designated interest rate swaps
Change in fair value of derivative financial instruments

Increase (decrease) in net pension liability
Net income taxes paid
Interest paid
Change in provision for restructuring and other related costs
Other
Change in non-cash operating working capital

Cash provided by operating activities

Financing activities
Dividends paid
Dividends paid to non-controlling interest
Net increase in long-term debt
Increase in financing costs
Purchase of treasury stock
Other

Cash provided by (used in) financing activities

Investing activities

Additions to long-term assets
Acquisition of business
Capitalization of interest expense
Proceeds from sale of long-term assets
Proceeds from sale of assets held for sale
Other

Cash used in investing activities

Increase (decrease) in cash and cash equivalents
Net cash and cash equivalents, beginning of period

Net cash and cash equivalents, end of period

Net cash and cash equivalents is comprised of:
Cash and cash equivalents
Bank indebtedness

Net cash and cash equivalents, end of period

See accompanying Notes to the Consolidated Financial Statements

2012

2011

$ 122,714

$

87,331

3,436
132,739
24,711
18,967
28,922
71,685
(624)
(459)
(5,330)
(7,297)
3,107
(21,870)
(21,861)
(69,896)
13,179
(9,427)
(64,616)

1,027
125,990
19,393
5,896
18,573
70,747
(6,987)
(571)
–
10,959
(3,924)
10,364
(17,703)
(57,969)
43,563
(5,969)
(55,886)

$ 218,080

$ 244,834

$ (22,229)
(3,710)
272,546
–
(9,023)
(1,619)

$ (22,386)
(1,830)
5,195
(6,610)
(28,836)
(1,512)

$ 235,965

$ (55,979)

$(306,334)
(77,690)
(6,901)
7,481
7,974
–

$ (229,171)
–
(5,600)
24,267
–
1,103

$(375,470)

$(209,401)

$ 78,575
(36,404)

$ (20,546)
(15,858)

$

42,171

$ (36,404)

$ 90,414
(48,243)

$

–
(36,404)

$

42,171

$ (36,404)

46

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Notes to the Consolidated Financial Statements
(Tabular amounts in thousands of Canadian dollars, unless otherwise indicated)
Years ended December 31, 2012 and 2011

1.

THE COMPANY

Maple Leaf Foods Inc. (“Maple Leaf Foods” or the “Company”) is a leading Canadian-based value-added meat, meals
and bakery company, serving wholesale, retail and foodservice customers across North America and internationally. The
address of the Company’s registered office is Suite 1500, 30 St. Clair Avenue West, Toronto, Ontario, M4V 3A2, Canada.
The consolidated financial statements of the Company as at and for the year ended December 31, 2012 include the
accounts of the Company and its subsidiaries. The Company’s results are organized into three segments: Meat Products
Group, Agribusiness Group and Bakery Products Group.

2. BASIS OF PREPARATION

(a) Statement of Compliance

The consolidated financial statements have been prepared in accordance with International Financial Reporting
Standards (“IFRS”) as issued by the International Accounting Standards Board (“IASB”) and using the accounting
policies described herein.

The consolidated financial statements were authorized for issue by the Board of Directors on February 25, 2013.

(b) Basis of Measurement

The consolidated financial statements have been prepared on the historical cost basis except for certain financial
instruments, biological assets, defined benefit plan assets and liabilities, and liabilities associated with certain stock-
based compensation, that are stated at fair value.

(c) Functional and Presentation Currency

The consolidated financial statements are presented in Canadian dollars, which is the Company’s functional currency.

(d) Use of Estimates and Judgments

The preparation of consolidated financial statements in accordance with IFRS requires Management to make judgments,
estimates and assumptions that affect the application of accounting policies and the reported amounts of assets,
liabilities, income and expenses. Actual amounts may differ from these estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are
recognized in the period in which the estimates are revised and in any future periods affected.

Judgments included in the financial statements are decisions made by Management, based on an analysis of relevant
information available at the time the decision is made. Judgments relate to application of accounting policies, and
decisions related to the measurement, recognition and disclosure of financial amounts.

Information about significant areas of estimation uncertainty and critical judgments in applying accounting policies that
have the most significant effects on the amounts recognized in the consolidated financial statements are included in
both below and in the statement notes relating to items subject to significant estimate uncertainty.

Long-lived Assets Valuation

The Company performs impairment testing on its long-lived assets annually for goodwill and intangible assets, and
when circumstances indicate that there may be impairment, for other long-lived assets. Management judgment is
involved in determining if there are circumstances indicating that testing for impairment is required, and in determining
the grouping of assets to identify their Cash Generating Units (“CGU”) for the purpose of impairment testing.

The Company assesses impairment by comparing the recoverable amount of a long-lived asset, CGU or CGU group to
its carrying value. The recoverable amount is defined as the higher of: (i) value in use; or (ii) fair value less cost to sell.
The determination of the recoverable amount involves Management judgment and estimation.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

47

The values associated with intangible assets and goodwill involve significant estimates and assumptions, including those
with respect to future cash inflows and outflows, discount rates and asset lives. These estimates and assumptions could
affect the Company’s future results if the current estimates of future performance and fair values change. These
determinations will affect the amount of amortization expense on definite life intangible assets recognized in future
periods.

Provisions for Inventory

Management makes estimates of the future customer demand for products when establishing appropriate provisions
for inventory. In making these estimates, Management considers product life of inventory and the profitability of recent
sales of inventory. In many cases, product sold by the Company turns quickly and inventory on-hand values are lower,
thus reducing the risk of material misstatement. However, code, or “best before” dates are very important in the
determination of realizable value, and inventory values are significant. Management ensures that systems are in place to
highlight and properly value inventory that may be approaching code dates. To the extent that actual losses on
inventory differ from those estimated, inventory, net earnings and comprehensive income (loss) will be affected.

Biological Assets

Biological assets are measured at each reporting date, at fair value less costs to sell, except when fair value cannot be
reliably measured. If fair value cannot be reliably measured, biological assets are measured at cost minus depreciation
and impairment losses. Although a reliable measure of fair value may not be available at the point of initial recognition, it
may subsequently become available. In such circumstances, biological assets are measured at fair value less costs to sell
from the point at which the reliable measure of fair value becomes available. Gains and losses that arise on measuring
biological assets at fair value less costs to sell are recognized in the statement of earnings in the period in which they
arise. Costs to sell include all costs that would be necessary to sell the biological assets, including costs necessary to get
the biological assets to market.

Trade Merchandise Allowances and Other Trade Discounts

The Company provides for estimated payments to customers based on various trade programs and contracts that
often include payments that are contingent upon attainment of specified sales volumes. Significant estimates used to
determine these liabilities include the projected level of sales volume for the relevant period and the historical
promotional expenditure rate compared to contracted rates. These arrangements are complex and there are a
significant number of customers and products affected. Management has systems and processes in place to estimate
and value these obligations. To the extent that payments on trade discounts differ from estimates of the related liability,
accrued liabilities, net earnings and comprehensive income (loss) will be affected.

Employee Benefit Plans

The cost of pensions and other retirement benefits earned by employees is actuarially determined using the projected
unit credit method prorated on service and Management’s best estimate of expected plan investment performance,
salary escalation, retirement ages of employees, mortality rates and expected health care costs. Discount rates used in
actuarial calculations are based on long-term interest rates and can have a material effect on the amount of plan
liabilities. Management employs external experts to advise the Company when deciding upon the appropriate estimates
to use to value employee benefit plan obligations and expenses. To the extent that these estimates differ from those
realized, employee benefit plan assets and liabilities and comprehensive income (loss) will be affected.

Income Taxes

Provisions for income taxes are based on domestic and international statutory income tax rates and the amount of
income earned in the jurisdictions in which the Company operates. Significant judgment is required in determining
income tax provisions and the recoverability of deferred tax assets. The calculation of current and deferred income tax
balances requires Management to make estimates regarding the carrying values of assets and liabilities that include
estimates of future cash flows and earnings related to such assets and liabilities, the interpretation of income tax
legislation in the jurisdictions in which the Company operates, and the timing of reversal of temporary differences. The
Company establishes additional provisions for income taxes when, despite Management’s opinion that the Company’s
tax positions are fully supportable, there is sufficient complexity or uncertainty in the application of legislation that
certain tax positions may be reassessed by tax authorities. The Company adjusts these additional accruals in light of
changing facts and circumstances.

48

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Provisions

The Company evaluates all provisions at each reporting date. These provisions can be significant and are prepared
using estimates of the costs of future activities. In certain instances, Management may determine that these provisions
are no longer required or that certain provisions are insufficient as new events occur or as additional information is
obtained. Provisions are separately identified and disclosed in the Company’s consolidated financial statements.
Changes to these estimates may affect the value of provisions, net earnings, and comprehensive income (loss).

Stock-based Compensation

The Company uses estimates including but not limited to estimates of forfeitures, share price volatility, dividends,
expected life of the award, risk-free interest rates, and Company performance in the calculation of the liability for
certain stock-based incentive plans. These estimates are based on previous experience and may change throughout the
life of an incentive plan. Such changes could impact the carrying value of contributed surplus and net earnings and
comprehensive income (loss).

Depreciation and Amortization

The Company’s property and equipment and definite life intangible assets are depreciated and amortized on a straight-
line basis, taking into account the expected useful lives of the assets and residual values. Changes to these estimates
may affect the carrying value of these assets, inventories, net earnings and comprehensive income (loss).

3. SIGNIFICANT ACCOUNTING POLICIES

The accounting policies set out below have been applied consistently to all periods presented in these consolidated
financial statements.

(a) Principles of Consolidation

These consolidated financial statements include the accounts of the Company and its subsidiaries from the date that
control commences until the date that control ceases. Control exists when the Company has the power, directly or
indirectly, to govern the financial and operating policies of an entity so as to obtain benefits from its activities. Non-
controlling interest represents the portion of a subsidiary’s net earnings and net assets that are attributable to shares of
such subsidiary not held by the Company. Acquisitions of non-controlling interests are accounted for as transactions
with equity holders in their capacity as equity holders; therefore no goodwill is recognized as a result of such
transactions.

All intercompany accounts and transactions have been eliminated on consolidation.

(b) Business Combinations and Goodwill

Business combinations are accounted for using the acquisition method as at the acquisition date, which is the date that
control is transferred to the Company. Control is the power to govern the financial and operating policies of an entity so
as to obtain benefits from its activities. In assessing control, the Company takes into consideration potential voting
rights that are currently exercisable.

Goodwill is measured as the excess of the sum of the fair value of the consideration transferred, the amount of any non-
controlling interests in the acquiree, and the fair value of the Company’s previously held equity interest in the acquiree
(if any) over the net of the acquisition-date amounts of the identifiable assets acquired and the liabilities assumed. If the
excess is negative, a purchase gain is recognised immediately in earnings. Transaction costs, other than those
associated with the issue of debt or equity, are recognised in earnings as incurred.

Goodwill is not amortized and is tested for impairment annually in October and otherwise as required if events occur
that indicate that its carrying amount may not be recoverable. Impairment of goodwill is tested at the CGU group level
by comparing the carrying amount to its recoverable amount, consistent with the methodology applied in Note 3(i).

Non-controlling interests that are present ownership interests at the acquisition date and entitle their holders to a
proportionate share of the entity’s net assets in the event of liquidation are initially measured either at fair value or at
the non-controlling interests’ proportionate share of the recognised amounts of the acquired business’s identifiable
assets. The choice of measurement basis is made on a transaction-by-transaction basis depending on individual factors
of the transaction. Other types of non-controlling interest are measured at fair value or, when applicable, on the basis
specified in another IFRS.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

49

Any contingent consideration payable is measured at fair value at the acquisition date. If the contingent consideration is
classified as equity, then it is not re-measured and settlement is accounted for within equity. Otherwise, subsequent
changes in the fair value of the contingent consideration are recognised in earnings.

When the initial accounting for a business combination is incomplete by the end of the reporting period in which the
combination occurs, the Company reports provisional amounts for the items for which the accounting is incomplete.
These provisional amounts are adjusted during the measurement period (which cannot exceed one year from the
acquisition date), or additional assets or liabilities are recognised, to reflect new information obtained about facts and
circumstances that existed at the acquisition date that, if known, would have affected the amounts recognised at that
date.

(c) Translation of Foreign Currencies

The accounts of the Company are presented in Canadian dollars. Transactions in foreign currencies are translated at the
actual rates of exchange. Monetary assets and liabilities denominated in foreign currencies at the reporting date are
translated to the Canadian dollar at the exchange rate at that date. Foreign exchange differences arising on translation
are recognised in net earnings except for financial assets and liabilities designated as hedges of the net investment in
foreign operations or qualifying cash flow hedges, which are recognised in other comprehensive income. Non-monetary
assets and liabilities that are measured at historical cost are translated using the exchange rate at the date of the
transaction.

The financial statements of foreign subsidiaries whose unit of measure is not the Canadian dollar are translated into
Canadian dollars using the exchange rate in effect at the period-end for assets and liabilities and the average exchange
rates for the period for revenue, expenses and cash flows. Foreign exchange differences arising on translation are
recognised in accumulated other comprehensive income in total equity.

When a foreign operation is disposed of, the relevant amount in the cumulative foreign currency translation differences
is transferred to profit or loss as part of the profit or loss on disposal. On the partial disposal of a subsidiary that
includes a foreign operation, the relevant portion of the cumulative foreign currency translation differences is re-
attributed to non-controlling interest. In any other partial disposal of a foreign operation, the relevant portion is
reclassified to profit or loss.

Foreign exchange gains and losses arising from a receivable or payable to a foreign operation, the settlement of which
is neither planned nor likely to occur in the foreseeable future and which in substance is considered to form part of the
net investment in the foreign operations, are recognised in other comprehensive income in the cumulate foreign
currency translation differences.

(d) Financial Instruments

The Company’s financial assets and financial liabilities upon initial recognition are measured at fair value and are
classified as held for trading, loans and receivables or other financial liabilities. The classification depends on the
purpose for which the financial instruments were acquired and their characteristics. Held for trading is the required
classification for all derivative financial instruments unless they are specifically designated within an effective hedge
relationship. Held for trading financial instruments not designated within an effective hedging relationship are measured
at fair value with changes in fair value recognized in consolidated statements of earnings in the period in which such
changes arise. Loans and receivables and other financial liabilities are initially recorded at fair value and are
subsequently measured at amortized cost.

Assets and liabilities carried at fair value must be classified using a three-level hierarchy that reflects the significance
and transparency of the inputs used in making the fair value measurements. Each level is based on the following:

Level 1 – inputs are unadjusted quoted prices of identical instruments in active markets.

Level 2 – inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly
or indirectly.

Level 3 – one or more significant inputs used in a valuation technique are unobservable in determining fair values of the
instruments.

Determination of fair value and the resulting hierarchy requires the use of observable market data whenever available.
The classification of a financial instrument in the hierarchy is based upon the lowest level of input that is significant to
the measurement of fair value.

50

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Financial assets are assessed at each reporting date to determine whether there is any objective evidence of
impairment. A financial asset is considered to be impaired if objective evidence indicates that one or more events have
had a negative effect on the estimated future cash flows of that asset, with impairment losses recognized in the
consolidated statements of earnings. If in a subsequent period, the impairment loss decreases, the previously
recognized impairment is reversed to the extent of the impairment.

Transaction costs, other than those related to financial instruments classified as fair value through profit or loss, which
are expensed as incurred, are capitalized to the carrying amount of the instrument and amortized using the effective
interest method.

(e) Hedge Accounting

The Company uses derivatives and other non-derivative financial instruments to manage its exposures to fluctuations in
interest rates, foreign exchange rates and commodity prices.

At the inception of a hedging relationship, the Company designates and formally documents the relationship between
the hedging instrument and the hedged item, its risk Management’s objective and its strategy for undertaking the
hedge. The documentation identifies the specific asset, liability or anticipated cash flows being hedged, the risk that is
being hedged, the type of hedging instrument used and how effectiveness will be assessed.

The Company also formally assesses, both at inception and at least quarterly thereafter, whether or not the derivatives
that are used in hedging transactions are highly effective in offsetting the changes attributable to the hedged risks in
the fair values or cash flows of the hedged items. If a hedge relationship becomes ineffective, it no longer qualifies for
hedge accounting and any subsequent change in the fair value of the hedging instrument is recognized in earnings.

When hedge accounting is appropriate, the hedging relationship is designated as a cash flow hedge, a fair value hedge
or a hedge of foreign currency exposure of a net investment in a self-sustaining foreign operation. In a cash flow hedge,
the change in fair value of the hedging instrument is recorded, to the extent it is effective, in other comprehensive
income until the hedged item affects net earnings. In a fair value hedge, the change in fair value of the hedging
derivative is offset in the consolidated statements of earnings by the change in fair value of the hedged item relating to
the hedged risk.

In a net investment hedge, the change in fair value of the hedging instrument is recorded, to the extent effective,
directly in other comprehensive income. These amounts are recognized in earnings when the corresponding
accumulated other comprehensive income (loss) from self-sustaining foreign operations are recognized in earnings. The
Company has designated certain U.S. dollar-denominated notes payable as net investment hedges of U.S. operations.

Hedge ineffectiveness is measured and recorded in current period earnings in the consolidated statements of earnings.
When either a fair value hedge or cash flow hedge is discontinued, any cumulative adjustment to either the hedged item
or other comprehensive income is recognized in net earnings as the hedged item affects net earnings, or when the
hedged item is derecognized. If a designated hedge is no longer effective, the associated derivative instrument is
subsequently carried at fair value through net earnings without any offset from the hedged item.

Derivatives that do not qualify for hedge accounting are carried at fair value in the consolidated balance sheets, and
subsequent changes in their fair value are recorded in the consolidated statements of earnings.

(f) Cash and Cash Equivalents

Cash and cash equivalents comprise cash balances, demand deposits and investments with an original maturity at the
date of purchase of three months or less.

(g) Inventories

Inventories are valued at the lower of cost and net realizable value, with cost being determined substantially on a first-
in, first-out basis. The cost of inventory includes direct product costs, direct labour and an allocation of variable and
fixed manufacturing overhead including depreciation. When circumstances that previously caused inventories to be
written down below cost no longer exist or when there is clear evidence of an increase in the net realizable value, the
amount of a write-down previously recorded is reversed through cost of goods sold.

(h) Biological Assets

Biological assets consist of live hogs, poultry, and eggs. For the purposes of valuation, these assets are categorized as
either parent stock or commercial stock. Parent stock represents animals held and bred for the purpose of generating

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

51

commercial stock and to replace parent stock nearing the end of its productive cycle. Commercial stock is held for the
purposes of further processing or eventual sale, at which point it becomes inventory. The fair value of commercial stock
is determined based on market prices of livestock of similar age, breed, and generic merit less costs to sell the assets,
including estimated costs necessary to transport the assets to market. Where reliable market prices of parent stock are
not available, it is valued at cost less accumulated depreciation and any accumulated impairment losses. No active liquid
market exists for parent stock as they are rarely sold. Hog parent stock is depreciated on a straight-line basis over three
years, whereas poultry parent stock is depreciated on a straight-line basis over six to eight months.

Biological assets are transferred into inventory at fair value less costs to sell at the point of delivery.

(i)

Impairment or Disposal of Long-lived Assets

The Company reviews long-lived assets or asset groups held and used including property and equipment and intangible
assets subject to amortization, for recoverability whenever events or changes in circumstances indicate that their
carrying amount may not be recoverable. Asset groups referred to as CGUs include an allocation of corporate assets
and are reviewed at their lowest level for which identifiable cash inflows are largely independent of cash inflows of other
assets or groups of assets. The recoverable amount is the greater of its value in use and its fair value less cost to sell.

Value in use is based on estimates of discounted future cash flows expected to be recovered from a CGU through its
use. Management develops its cash flow projections based on past performance and its expectations of future market
and business developments. Once calculated, the estimated future pre-tax cash flows are discounted to their present
value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks
specific to the asset.

Fair value less cost to sell is the amount obtainable from the sale of an asset or CGU in an arm’s length transaction
between knowledgeable, willing parties, less the costs of disposal. Costs of disposal are incremental costs directly
attributable to the disposal of an asset or CGU, excluding finance costs and income tax expense.

An impairment loss is recognized in the consolidated statements of earnings when the carrying amount of any asset or
its CGU exceeds its estimated recoverable amount. Impairment losses recognized in respect of CGUs are allocated first
to reduce the carrying amount of any goodwill allocated to the CGU and then to reduce the carrying amount of the
other assets in the CGU on a pro-rata basis.

Impairment losses related to long-lived assets recognized in prior periods are assessed at each reporting date for any
indications that the loss has decreased or no longer exists. An impairment loss is reversed if there has been a change in
the estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent that the
asset’s carrying amount does not exceed the carrying amount that would have been determined, net of depreciation
and amortization, if no previous impairment loss had been recognized.

Long-lived assets are classified as held for sale, and are separately presented in the consolidated balance sheets, when
certain criteria are met and the sale is expected to be completed within one year. Any liabilities directly associated with
such assets, are also separately presented in the consolidated balance sheets. These assets and liabilities, or disposal
groups, are subsequently measured at the lower of their carrying amount or fair value less costs to sell. Non-current
assets classified as held for sale are no longer depreciated. Any further gains or losses not previously recognized at the
date that long-lived assets are classified as held for sale, shall be recognized in earnings at the date of sale.

(j) Property and Equipment

Property and equipment with the exception of land are recorded at cost less accumulated depreciation and any net
accumulated impairment losses. Land is carried at cost and not depreciated. For qualifying assets, cost includes interest
capitalized during the construction or development period. Construction-in-process assets are capitalized during
construction and depreciation commences when the asset is available for use. Depreciation related to assets used in
production is recorded in inventory and cost of goods sold, depreciation related to non-production assets is recorded
through selling, general and administrative expense, and calculated on a straight-line basis, after taking into account
residual values, over the following expected useful lives of the assets:

Buildings, including other components
Machinery and equipment

15-40 years
3-10 years

52

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

When parts of an item of property and equipment have different useful lives, those components are accounted for as
separate items of property and equipment.

(k) Investment Property

Investment property comprises properties owned by the Company that are held to either earn rental income, for capital
appreciation, or both. The Company’s investment properties include land and buildings.

Investment properties are recorded at cost less accumulated depreciation and any accumulated impairment losses, with
the exception of land which is recorded at cost less any accumulated impairment losses. The depreciation policies for
investment properties are consistent with those of property and equipment.

(l)

Intangible Assets

Intangible Assets

Intangible assets include computer software, trademarks, customer relationships, poultry production quota and delivery
routes. Definite life intangible assets are measured at cost less accumulated amortization and any net accumulated
impairment losses. Amortization is recognized in the consolidated statements of earnings on a straight-line basis over
their estimated useful lives as follows:

Trademarks
Computer software
Customer relationships

10 years
3-10 years
20-25 years

Indefinite life intangibles including trademarks, poultry production quota and delivery routes are tested for impairment
annually in the fourth quarter and otherwise as required if events occur that indicate that the carrying value may not be
recoverable.

Upon recognition of an intangible asset the Company determines if the asset has a definite or indefinite life. In making
this determination the Company considers the expected use, expiry of agreements, the nature of the asset, and the
whether the value of the asset decreases over time.

(m) Employee Benefit Plans

The Company provides post-employment benefits through defined benefit and defined contribution plans.

Defined Benefit Plans

The Company accrues obligations and costs in respect of employee defined benefit plans. The cost of pensions and
other retirement benefits earned by employees is actuarially determined using the projected unit credit method
prorated on service and Management’s best estimate of expected plan investment performance, salary escalation,
retirement ages of employees, mortality rates, and expected health care costs. Changes in these assumptions could
affect future pension expense. The fair value of plan assets is used as the basis of calculating the expected return on
plan assets. The discount rate used to value the defined benefit obligation is based on high quality corporate bonds, in
the same currency in which the benefits are expected to be paid and with terms to maturity that, on average, match the
terms of the defined benefit obligations. Past service costs arising from plan amendments are amortized on a straight-
line basis over the expected remaining vesting period. To the extent that the benefits vest immediately, the expense is
recognized in net earnings.

Actuarial gains and losses due to changes in defined benefit plan assets and obligations are recognized immediately in
accumulated other comprehensive income (loss). When a restructuring of a benefit plan gives rise to both a curtailment
and settlement of obligations, the curtailment is accounted for prior to the settlement.

When the calculation results in a net benefit (asset), the recognized asset is limited to the total of any unrecognized
past service costs and the present value of economic benefits available in the form of future refunds from the plan or
reductions in future contributions to the plan (the “asset ceiling”). In order to calculate the present value of economic
benefits, consideration is given to minimum funding requirements that apply to the plan. Where it is anticipated that the
Company will not be able to recover the value of the net defined benefit asset, after considering minimum funding
requirements for future services, the net defined benefit asset is reduced to the amount of the asset ceiling. The impact
of the asset ceiling is recognized in comprehensive income (loss).

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

53

When future payment of minimum funding requirements related to past service would result in a net defined benefit
asset (surplus) or an increase in a surplus, the minimum funding requirements are recognized as a liability to the extent
that the surplus would not be fully available as a refund or a reduction in future contributions. Re-measurement of this
liability is recognized in other comprehensive income (loss) in the period in which the re-measurement occurs.

Defined Contribution Plans

The Company’s obligations for contributions to employee defined contribution pension plans are recognized in the
consolidated statement of earnings in the periods during which services are rendered by employees.

Multi-employer Plans

The Company participates in multi-employer pension plans which are accounted for as defined contribution plans. The
Company does not administer these plans as the administration and the investment of these assets are controlled by a
board of trustees consisting of union and employer representatives. The Company’s responsibility to make contributions
to these plans is established pursuant to collective bargaining agreements. The contributions made by the Company to
the multi-employer plans are expensed when due.

(n) Stock-Based Compensation

The Company applies the fair value method of accounting for stock-based compensation. The fair value at grant date of
stock options is estimated using the Black-Scholes option-pricing model. The fair value of restricted stock units (“RSUs”)
including performance share units (“PSUs”) is measured based on the fair value of the underlying shares on the grant
date. Compensation cost is recognized on a straight-line basis over the expected vesting period of the stock-based
compensation. The Company estimates the number of units expected to vest at the grant date and revises the estimate
as necessary if subsequent information indicates that the actual number of units vesting differs significantly from the
original estimate. The fair value of deferred share units (“DSUs”) is measured based on the fair value of the underlying
shares at each reporting date.

(o) Provisions

Provisions are liabilities of the Company for which the amount and or timing of settlement is uncertain. A provision is
recognized in the consolidated financial statements when the Company has a present legal or constructive obligation as
a result of a past event, and it is probable that an outflow of economic benefits will be required to settle the obligation.
If the effect is material, provisions are determined by discounting the expected future cash flows at a pre-tax rate that
reflects current market assessments of the time value of money and, when appropriate, the risks specific to the liability.

(p) Revenue Recognition

The majority of the Company’s revenue is derived from the sale of product to retail and foodservice customers as well
as the sale of rendering products and by-products to industrial and agricultural customers. The Company recognizes
revenue from product sales at the fair value of the consideration received or receivable, net of estimated returns and an
estimate of sales incentives provided to customers. Revenue is recognized when the customer takes ownership of the
product, title has transferred, all the risks and rewards of ownership have transferred to the customer, recovery of the
consideration is probable, the Company has satisfied its performance obligations under the arrangement, and has no
ongoing involvement with the sold product. The value of sales incentives provided to customers are estimated using
historical trends and are recognized at the time of sale as a reduction of revenue. Sales incentives include rebate and
promotional programs provided to the Company’s customers. These rebates are based on achievement of specified
volume or growth in volume levels and other agreed promotional activities. In subsequent periods, the Company
monitors the performance of customers against agreed upon obligations related to sales incentive programs and makes
any adjustments to both revenue and sales incentive accruals as required.

Except for fresh bread, the Company generally does not accept returns of spoiled products from customers. For
product that may not be returned, the Company in certain cases provides customers with allowances to cover any
damage or spoilage, and such allowances are deducted from sales at the time of revenue recognition. In the case of
fresh bread, customer returns are deducted from revenue.

54

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(q) Borrowing Costs

Borrowing costs primarily comprise interest on the Company’s indebtedness. Borrowing costs are capitalized when they
are attributable to the acquisition, construction or production of a qualifying asset. The Company defines qualifying
assets as any asset that requires more than six months to prepare for its intended use. Borrowing costs are calculated
using the Company’s average borrowing cost excluding the costs associated with the de-recognition of accounts
receivables under securitization programs. Borrowing costs that are not attributable to a qualifying asset are expensed
in the period in which they are incurred and reported within interest expense in the consolidated statements of earnings.

(r) Government Incentives

Government incentives are not recognised until there is reasonable assurance that they will be received and the
Company will comply with any conditions associated with the incentives. Incentives that compensate the Company for
expenses or losses are recognised in earnings with the same classification as the related expense in the periods in which
the expenses are recognized.

Government incentives received with the primary condition that the Company should purchase, construct or otherwise
acquire non-current assets are recognised as a deduction from the associated asset on the balance sheet. The incentive
is recognised in earnings over the useful life of the asset as a reduction of the related depreciation expense.

Government incentives that are receivable as compensation for expenses or losses already incurred or for the purpose
of giving immediate financial support to the Company with no future related costs are recognised in earnings in the
period in which they become receivable.

The benefit of a government loan at a below-market rate of interest is treated as a government incentive, and is
measured as the difference between proceeds received and the fair value of the loan based on prevailing market
interest rates.

(s) Income Taxes

Income tax expense comprises current and deferred tax. Income tax is recognized in the consolidated statement of
earnings except to the extent that it relates to a business combination, or items recognized directly in equity or in other
comprehensive income (loss).

Current tax expense represents the amount of income taxes payable in respect of the taxable profit for the period,
based on tax law that is enacted or substantially enacted at the reporting date, and is adjusted for changes in estimates
of tax expense recognized in prior periods. A current tax liability (or asset) is recognized for income tax payable (or
paid but recoverable) in respect of all periods to date.

The Company uses the asset and liability method of accounting for income taxes. Accordingly, deferred tax assets and
liabilities are recognized for the deferred tax consequences attributable to differences between the financial statement
carrying amounts of assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured
using enacted or substantively enacted tax rates expected to apply to taxable income in the years in which those
temporary differences are expected to be recovered or settled. In addition, the effect on deferred tax assets and
liabilities of a change in tax rates is recognized in both net earnings and comprehensive income in the period in which
the enactment or substantive enactment takes place. A deferred tax asset is recognized for unused tax losses, tax
credits and deductible temporary differences, to the extent that it is probable that future taxable income will be
available to utilize such amounts. Deferred tax assets are reviewed at each reporting date and are adjusted to the extent
that it is no longer probable that the related tax benefits will be realized.

Deferred tax assets and liabilities are offset when they relate to income taxes levied by the same taxation authority and
the Company intends to settle its current tax assets and liabilities on a net basis.

Deferred tax is provided on temporary differences arising on investments in subsidiaries, except where the timing of the
reversal of the temporary difference is controlled by the Company and it is probable that the temporary difference will
not reverse in the foreseeable future.

(t) Accounting Standards Adopted During the Period

During the year ended December 31, 2012, the Company adopted certain amendments to IFRS 7 Financial Instruments:
Disclosures. These amendments require disclosure of information that enables users of financial statements to
understand the relationship between transferred financial assets that are not derecognized in their entirety and the

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

55

associated liabilities; and to evaluate the nature of, and risks associated with, the Company’s continuing involvement in
derecognized financial assets. The adoption of these amendments to IFRS 7 did not have any impact on the disclosures
of the Company for the year ended December 31, 2012.

(u) Recent Accounting Pronouncements Not Yet Adopted

Financial Instruments – Recognition and Measurement

In October 2010, the IASB published amendments to IFRS 9 Financial Instruments (IFRS 9 (2010)) which provide added
guidance on the classification and measurement of financial liabilities. IFRS 9 (2010) supersedes IFRS 9 (2009) and is
effective for annual periods beginning on or after January 1, 2015, with early adoption permitted. For annual periods
beginning before January 1, 2015, either IFRS 9 (2009) or IFRS 9 (2010) may be applied. The Company intends to adopt
IFRS 9 (2010) in its financial statements for the annual period beginning on January 1, 2015. The extent of the impact of
adoption of IFRS 9 (2010) has not yet been determined.

Financial Assets and Liabilities

In December 2011 the IASB published amendments to International Accounting Standard (“IAS”) 32 Financial
Instruments: Presentation and issued new disclosure requirements in IFRS 7 Financial Instruments: Disclosures. The
effective date for the amendments to IAS 32 is annual periods beginning on or after January 1, 2014. The effective date
for the amendments to IFRS 7 is annual periods beginning on or after January 1, 2013. These amendments are to be
applied retrospectively.

The amendments to IAS 32 clarify when an entity has a legally enforceable right to off-set as well as clarify, when a
settlement mechanism provides for net settlement, or gross settlement that is equivalent to net settlement. The
amendments to IFRS 7 contain new disclosure requirements for financial assets and liabilities that are offset in the
statement of financial position or subject to master netting arrangements or similar arrangements. The Company
intends to adopt the amendments to IFRS 7 in its financial statements for the annual period beginning on January 1,
2013, and the amendments to IAS 32 in its financial statements for the annual period beginning January 1, 2014. The
Company will include the additional disclosures required by the amendments to IFRS 7 in its 2013 financial statements.
The extent of the impact of adoption of amendments to IAS 32 has not yet been determined.

Consolidated Financial Statements

In May 2011, the IASB issued IFRS 10 Consolidated Financial Statements. IFRS 10 replaces portions of IAS 27
Consolidated and Separate Financial Statements, that addresses consolidation, and supersedes SIC-12 Consolidation—
Special Purpose Entities (“SPE”), in its entirety. IFRS 10 provides a single model to be applied in the analysis of control of
all investees, including entities that currently are SPEs in the scope of SIC-12. In addition, the consolidation procedures
specified in IFRS 10 are carried forward substantially unmodified from IAS 27.

Joint Arrangements

In May 2011, the IASB issued IFRS 11 Joint Arrangements. IFRS 11 supersedes IAS 31 Interest in Joint Ventures and SIC-13
Jointly Controlled Entities—Non-Monetary Contributions by Venturers. Through an assessment of the rights and
obligations in an arrangement, IFRS 11 establishes principles to determine the type of joint arrangement, which are
classified as either joint operations or joint ventures, and provides guidance for financial reporting activities required by
the entities that have an interest in arrangements that are controlled jointly. Investments in joint ventures are required to
be accounted for using the equity method.

As a result of the issuance of IFRS 10 and IFRS 11, IAS 28 Investments in Associates and Joint Ventures, has been
amended to correspond to the guidance provided in IFRS 10 and IFRS 11.

Disclosure of Interests in Other Entities

In May 2011, the IASB issued IFRS 12 Disclosure of Interests in Other Entities, which contains disclosure requirements for
companies that have interests in subsidiaries, joint arrangements, associates and unconsolidated structured entities.

IFRS 10, IFRS 11 and IFRS 12, and the amendments to IAS 27 and IAS 28 are all effective for annual periods beginning on
or after January 1, 2013. Early adoption is permitted, so long as IFRS 10, IFRS 11 and IFRS 12, and the amendments to IAS
27 and IAS 28 are adopted at the same time. However, entities are permitted to incorporate any of the disclosure

56

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

requirements in IFRS 12 into their financial statements without early adopting IFRS 10, IFRS 11, amendments to IAS 27
and 28. The Company intends to adopt IFRS 10, IFRS 11 and IFRS 12 and the amendments to IAS 27 and IAS 28 in its
consolidated financial statements for the annual period beginning on January 1, 2013. The impact of the adoption of
IFRS 10, IFRS 11 and IFRS 12 and the amendments to IAS 27 and IAS 28 is not expected to be material to the financial
statements, and the additional disclosures required by these standards will be included in its 2013 financial statements.

Fair Value Measurement

In May 2011, the IASB published IFRS 13 Fair Value Measurement, which is effective prospectively for annual periods
beginning on or after January 1, 2013. IFRS 13 replaces the fair value measurement guidance contained in individual
IFRSs with a single source of fair value measurement guidance. The standard also establishes a framework for
measuring fair value and sets out disclosure requirements for fair value measurements. The Company intends to adopt
IFRS 13 prospectively in its financial statements for the annual period beginning on January 1, 2013. The Company will
provide required additional disclosures on fair valued items beginning with its first quarter 2013 financial statements.

Presentation of Financial Statements

In June 2011, the IASB published amendments to IAS 1 Presentation of Financial Statements: Presentation of Items of
Other Comprehensive Income, which are effective for annual periods beginning on or after July 1, 2012 and are to be
applied retrospectively. Early adoption is permitted. These amendments require that a company present separately the
items of other comprehensive income that may be reclassified to profit or loss in the future from those that would never
be reclassified to profit or loss. The Company intends to adopt these amendments in its financial statements for the
annual period beginning on January 1, 2013. The Company will change the presentation of its consolidated statement of
other comprehensive income starting in the first quarter of 2013.

Employee Benefits

In June 2011, the IASB published an amended version of IAS 19 Employee Benefits. Adoption of the amendment is
required for annual periods beginning on or after January 1, 2013, with early adoption permitted. The amendment is
generally applied retrospectively with certain exceptions. The amendment will require the calculation of expected return
on plan assets to be based on the rate used to discount the defined benefit obligation. The amendment also requires
other changes and additional disclosures. The Company intends to adopt the amendment in its financial statements for
the annual period beginning on January 1, 2013.

If the Company had adopted the portion of the new standard relating to the calculation of expected return on plan
assets being based on the rate used to discount the defined benefit obligation, and administrative fees being expensed
as incurred in 2012, the impact would be an increase in pre-tax pension expense of $35.2 million ($25.9 million after-tax)
for the 2012 fiscal year. This would be offset in other comprehensive income (loss). Management is in the process of
assessing the full impact of the remaining amendments to this standard.

4. ACCOUNTS RECEIVABLE AND NOTES RECEIVABLE

Under revolving securitization programs, the Company has sold certain of its trade accounts receivable to an entity
owned by a financial institution. The Company retains servicing responsibilities and retains a very limited recourse
obligation for delinquent receivables. At December 31, 2012, trade accounts receivable being serviced under these
programs amounted to $287.3 million (December 31, 2011: $254.3 million). In return for the sale of its trade receivables,
the Company received cash of $161.8 million (December 31, 2011: $155.8 million) and notes receivable in the amount of
$125.5 million (December 31, 2011: $98.5 million). The notes receivable are non-interest bearing and are due on the
settlement dates of the securitized accounts receivable.

The Company operates trade accounts receivable securitization programs that require the sale of trade accounts
receivable to be treated as a sale from an accounting perspective and as a result, trade accounts receivable balances
sold under these programs are derecognized in the consolidated balance sheets as at December 31, 2011 and
December 31, 2012. The agreements expire in October 2013.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

57

Components of Accounts Receivable are as follows:

As at December 31,

Trade receivables
Less: Allowance for doubtful accounts

Net trade receivables

Other receivables:

Commodity taxes receivable
Interest rate swap receivable
Government and insurance receivables
Other

Total accounts receivable

The aging of trade receivables is as follows:

As at December 31,

Current
Past due 0-30 days
Past due 31-60 days
Past due 61-90 days
Past due > 90 days

Total trade receivables

2012

2011

$ 55,954
(204)

$ 81,477
(5,789)

55,750

75,688

34,561
7,855
4,709
13,628

26,141
8,204
7,454
16,017

$ 116,503

$ 133,504

2012

2011

$ 54,547
976
39
119
273

$72,232
7,938
534
434
339

$ 55,954

$ 81,477

The Company maintains an allowance for doubtful accounts that represents its estimate of the uncollectible amounts.
This allowance includes a provision related to specific losses estimated on individual exposures.

5.

INVENTORIES

As at December 31,

Raw materials
Work in process
Finished goods
Packaging
Spare parts

Total inventories

2012

2011

$ 41,901
18,811
176,707
22,736
41,649

$ 46,247
16,805
166,251
24,580
39,348

$ 301,804

$ 293,231

During the year, inventory in the amount of $3,490.0 million (2011: $3,459.0 million) was expensed through cost of
goods sold. There were no reversals of previous write downs recognized.

58

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

6. BIOLOGICAL ASSETS

Balance at December 31, 2011
Additions and purchases
Additions due to business acquisitions
Depreciation
Change in fair value
Further processing and sales
Foreign currency translation

Hog stock

Poultry stock

Commercial

Parent

Commercial

Parent

Total

$ 31,613
159,714
17,255
–
8,612
(166,515)
(598)

$ 8,149
4,090
7,410
(3,505)
–
–
–

$ 4,623
84,986
–
–
200
(84,052)
–

$ 4,880
7,975
–
(6,710)
–
–
–

$ 49,265
256,765
24,665
(10,215)
8,812
(250,567)
(598)

Balance at December 31, 2012

$ 50,081

$ 16,144

$ 5,757

$ 6,145

$ 78,127

Balance at December 31, 2010
Additions and purchases
Depreciation
Change in fair value
Further processing and sales
Foreign currency translation

Hog stock

Poultry stock

Commercial

Parent

Commercial

Parent

Total

$ 27,642
153,948
–
1,284
(151,912)
651

$ 7,922
3,620
(3,393)
–
–
–

$ 5,083
77,856
-
200
(78,516)
–

$ 4,793
5,966
(5,879)
–
–
–

$ 45,440
241,390
(9,272)
1,484
(230,428)
651

Balance at December 31, 2011

$ 31,613

$ 8,149

$ 4,623

$ 4,880

$ 49,265

Hog stock comprised approximately 0.6 million animals as of December 31, 2012 (December 31, 2011: 0.3 million). During
the year, substantially all hog stock was transferred to the Company’s primary processing operations.

Poultry stock comprised approximately 6.1 million eggs and 0.6 million birds as of December 31, 2012 (December 31,
2011: 6.2 million eggs and 0.5 million birds). During the year, substantially all poultry stock was transferred to the
Company’s primary processing operations.

Transfers from biological assets to inventory at point of delivery for the year were $250.6 million (December 31, 2011:
$230.4 million).

The change in fair value of commercial hog and poultry stock for the year was a loss of $3.4 million as at December 31,
2012 (December 31, 2011: loss of $1.0 million) and was recorded in cost of goods sold.

The Company has established environmental policies and procedures which comply with local environmental and other
laws. Management performs regular reviews to identify environmental risks and to ensure that the systems in place are
adequate to manage those risks.

The Company’s biological asset operations can be affected by outbreaks of disease among livestock. To mitigate this
risk, the Company monitors herd health status and has strict bio-security procedures and employee training programs
throughout its livestock production operation. The Company also insures itself against the potential impacts of these
risks.

7. ASSETS HELD FOR SALE

Assets held for sale include those relating to a poultry farm and production quotas in Brooks, Alberta purchased on
February 1, 2012, an investment property located in Ayr, Ontario and specific assets related to potato processing
operations in Lethbridge, Alberta. During the twelve months ended December 31, 2012 the Company sold a portion of
the production quotas for $8.0 million resulting in a pre-tax gain of $0.5 million. All assets associated with the potato
processing operations were sold subsequent to year end on January 4, 2013 as described in Note 28.

The investment property is included in non-allocated assets in Note 26, with the remaining assets included in the Meat
Products Group.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

59

Assets held for sale comprised the following:

As at December 31,

Inventory
Property and equipment
Investment property
Intangible assets

Total assets held for sale

8. PROPERTY AND EQUIPMENT

Cost

Balance at December 31, 2011

Additions
Acquisitions of business
Transfers to assets held for sale
Disposals, write-downs and impairment

due to restructuring

Other
Transfers from under construction
Transfers to investment properties
Interest capitalized
Foreign currency translation

2012

$ 6,148
9,088
1,419
20,432

$ 37,087

Total

$ 2,491,232
279,113
29,047
(27,222)

(68,070)
(2,510)
–
(7,468)
5,071
(2,345)

Land

Buildings

Machinery and
equipment

Under
construction

$ 61,464
13,302
5,229
(249)

$ 697,024
24,403
18,914
(4,904)

$ 1,571,184
92,307
4,852
(22,069)

$ 161,560
149,101
52
–

(1,048)
(2,761)
–
(1,036)
403
(15)

(6,547)
(228)
5,473
(6,432)
1,868
(403)

(60,475)
5,619
27,609
–
2,800
(1,965)

–
(5,140)
(33,082)
–
–
38

Balance at December 31, 2012

$ 75,289

$ 729,168

$ 1,619,862

$ 272,529

$ 2,696,848

Accumulated depreciation

Balance at December 31, 2011

Additions
Transfers to assets held for sale
Disposals, write-downs and impairment

due to restructuring

Other
Transfers to investment properties
Foreign currency translation

Balance at December 31, 2012

$

$

–
–
–

–
–
–
–

–

$ 300,256
21,871
(552)

$ 1,123,730
101,248
(17,583)

$

6,683
6,348
(4,344)
(188)

(41,395)
(9,646)
–
(1,757)

$ 330,074

$ 1,154,597

$

–
–
–

–
–
–
–

–

$ 1,423,986
123,119
(18,135)

(34,712)
(3,298)
(4,344)
(1,945)

$ 1,484,671

Net at December 31, 2012

$ 75,289

$ 399,094

$ 465,265

$ 272,529

$ 1,212,177

60

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Cost

Balance at December 31, 2010

Additions
Transfers
Disposals and write-downs
Impairment due to restructuring
Other
Transfers to investment properties
Interest capitalized
Foreign currency translation

Land

Buildings

$66,394
–
–
–
(3,673)
(76)
(1,281)
92
8

$ 704,596
41,030
–
–
(38,514)
(111)
(10,425)
838
(390)

Machinery
and
equipment

$ 1,584,434
73,981
–
–
(88,427)
512
–
1,742
(1,058)

Under
construction

$ 94,531
67,195
–
–
–
–
–
–
(166)

Total

$ 2,449,955
182,206
–
–
(130,614)
325
(11,706)
2,672
(1,606)

Balance at December 31, 2011

$ 61,464

$ 697,024

$ 1,571,184

$ 161,560

$ 2,491,232

Accumulated depreciation

Balance at December 31, 2010

Additions
Transfers
Disposals & restructuring charges
Impairment
Other
Transfers to investment properties
Foreign currency translation

Balance at December 31, 2011

$

$

–
–
–
–
–
–
–
–

–

$

$ 308,391
29,052
–
(29,771)
–
(49)
(7,214)
(153)

$ 1,098,680
92,047
–
(64,899)
–
(682)
–
(1,416)

$ 300,256

$ 1,123,730

$

–
–
–
–
–
–
–
–

–

$ 1,407,071
121,099
–
(94,670)
–
(731)
(7,214)
(1,569)

$ 1,423,986

Net at December 31, 2011

$ 61,464

$ 396,768

$ 447,454

$ 161,560

$ 1,067,246

Impairment of Property and Equipment

During the year the Company recorded $0.4 million (2011: $14.4 million) of impairment in restructuring and other related
costs. The Company recognized reversals of impairments of $0.2 million (2011: $0.7 million) also in restructuring and
other related costs.

Borrowing Costs

During the year, borrowing costs of $5.1 million were capitalized (2011: $2.7 million), using an average capitalization rate
of 5.5% (2011: 6.8%).

9.

INVESTMENT PROPERTY

Investment property comprised surplus land and buildings primarily resulting from restructuring activities. The fair value
of the Company’s investment properties was $33.8 million at December 31, 2012 (2011: $27.6 million). In 2011, the
Company obtained appraisals for a total of $14.0 million of the Company’s investment properties. For the other
investment properties, the Company determined the fair value based on comparable market information.

During the year, the Company earned $0.3 million (2011: $0.3 million) of rental revenue from investment properties and
recorded operating costs related to investment properties of $2.1 million (2011: $0.8 million). Rental revenue and related
operating costs are recorded in other income unless these amounts were anticipated under a restructuring plan in which
case they would be recorded against a related restructuring provision, to the extent that one exists, with any excess
then recorded in other income.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

61

The continuity of investment property for the years ended December 31, 2012 and 2011 is as follows:

Cost

Balance at December 31, 2011

Transfers from property and equipment
Reclassification to assets held for sale
Disposals
Other
Foreign currency translation

Balance at December 31, 2012

Accumulated depreciation

Balance at December 31, 2011

Transfers from property and equipment
Reclassification to assets held for sale
Depreciation
Disposals
Foreign currency translation

Balance at December 31, 2012

Net at December 31, 2012

Cost

Balance at December 31, 2010

Transfers from property and equipment
Foreign currency translation

Balance at December 31, 2011

Accumulated depreciation

Balance at December 31, 2010

Transfers from property and equipment
Depreciation

Balance at December 31, 2011

Net at December 31, 2012

Land

Buildings

Total

$ 5,680
1,036
(485)
(123)
–
(9)

$ 22,105
6,432
(4,351)
(1,145)
22
(70)

$ 27,785
7,468
(4,836)
(1,268)
22
(79)

$ 6,099

$ 22,993

$ 29,092

$

$

–
–
–
–
–
–

–

$ 16,553
4,344
(3,417)
333
(698)
(2)

$ 16,553
4,344
(3,417)
333
(698)
(2)

$ 17,113

$ 17,113

$ 6,099

$ 5,880

$ 11,979

Land

Buildings

Total

$ 4,434
1,281
(35)

$ 11,700
10,425
(20)

$ 16,134
11,706
(55)

$ 5,680

$ 22,105

$ 27,785

$

$

–
–
–

–

$ 9,302
7,214
37

$ 9,302
7,214
37

$ 16,553

$ 16,553

$ 5,680

$ 5,552

$ 11,232

62

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

10. EMPLOYEE BENEFITS

Information about the Company’s defined benefit plans as at December 31, in aggregate, is as follows:

Accrued benefit obligation:
Balance, beginning of year
Current service cost
Interest cost
Benefits paid
Actuarial losses
Employee contributions
Special termination benefits
Curtailments
Settlements

Other post-
retirement
benefits

$ 78,278
645
3,458
(3,217)
6,870
–
–
(1,110)
–

Total pension

$ 1,236,999
19,773
55,209
(77,207)
130,281
4,515
2,080
(1,780)
(13,111)

2012
Total

Other post-
retirement
benefits

$ 1,315,277
20,418
58,667
(80,424)
137,151
4,515
2,080
(2,890)
(13,111)

$ 74,018
558
3,645
(3,164)
4,221
–
–
(1,000)
–

Total pension

$ 1,139,451
20,160
53,907
(74,503)
83,090
4,534
3,890
6,470
–

2011
Total

$ 1,213,469
20,718
57,552
(77,667)
87,311
4,534
3,890
5,470
–

Balance, end of year

$ 84,924

$ 1,356,759

$ 1,441,683

$ 78,278

$ 1,236,999

$ 1,315,277

Unfunded
Funded(i)

$ 84,924
–

$

31,243
1,325,516

$

116,167
1,325,516

$ 78,278
–

$

31,184
1,205,815

$ 109,462
1,205,815

Total obligation

$ 84,924

$ 1,356,759

$ 1,441,683

$ 78,278

$ 1,236,999

$ 1,315,277

(i)

includes wholly and partially funded plans

Plan Assets
Fair value, beginning of year
Expected return on plan assets
Actuarial gains (losses)
Employer contributions
Employee contributions
Benefits paid
Settlements
Assets transferred to Company
defined contribution plan

Fair value, end of year

Other

Accrued benefit liability, end

$

$

$

–
–
–
3,217
–
(3,217)
–

$ 1,099,993
77,964
19,268
19,560
4,515
(77,207)
(14,033)

$ 1,099,993
77,964
19,268
22,777
4,515
(80,424)
(14,033)

–

–

–

–

–

$ 1,130,060

$ 1,130,060

$

(1,479)

$

(1,479)

$

$

$

–
–
–
3,164
–
(3,164)
–

$ 1,180,634
80,221
(83,506)
11,097
4,534
(74,503)
–

$ 1,180,634
80,221
(83,506)
14,261
4,534
(77,667)
–

–

–

–

(18,484)

(18,484)

$ 1,099,993

$ 1,099,993

$

(1,627)

(1,627)

of year

$ (84,924)

$ (228,178)

$ (313,102)

$ (78,278)

$ (138,633)

$

(216,911)

Amounts recognized in the consolidated balance sheet consist of:

As at December 31,

Employee benefit assets
Employee benefit liabilities

Net employee benefit position

2012

2011

$ 107,831
420,933

$ 133,942
350,853

$ (313,102)

$ (216,911)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

63

Pension benefit expense recognized in net earnings:

Current service cost – defined benefit
Current service cost – defined contribution and multi-employer plans
Interest cost
Expected return on plan assets
Past service cost
Curtailment (gain) loss(i)
Special termination benefits(i)
Settlement loss

Net benefit plan expense

(i)

A net $0.4M of which is included in restructuring and other related costs

2012

2011

$ 19,773
24,871
55,209
(77,964)
–
(1,780)
2,080
921

$ 20,160
24,849
53,907
(80,221)
–
6,470
3,890
–

$ 23,110

$ 29,055

During the year, the Company expensed salaries of $903.1 million (2011: $916.4 million) and benefits of $217.4 million
(2011: $216.4 million) excluding pension and other post retirement benefits.

Amounts recognized in other comprehensive income (loss) (before income taxes):

Actuarial losses
Impact of asset ceiling and minimum funding requirement

Net amount recognized in other comprehensive income

2012

2011

$ (117,884)
–

$ (170,817)
17,089

$ (117,884)

$ (153,728)

The cumulative amount recorded to date through other comprehensive income (loss) before income taxes is
$316.9 million (2011: $199.0 million). The expected long-term rate of return on plan assets was determined based on the
plans investment mix, the current rate of inflation and historical equity returns. Actual returns on plan assets for the year
ended December 31, 2012 was a gain of $97.2 million (2011: loss of $3.3 million).

Fair value of plan assets
Present value of obligation

Plan surplus (deficit)
Experience gains (losses) on plan assets
Experience gains (losses) on obligation

2012

2011

2010

$ 1,130,060
1,441,683

$ 1,099,993
1,315,277

$ 1,180,634
1,213,469

$ (311,623)
19,493
3,646

$ (215,284)
(83,506)
(2,216)

$ (32,835)
14,837
(5,670)

The significant actuarial assumptions adopted in measuring the Company’s accrued benefit obligations and net benefit
plan expense are as follows:

Weighted average discount rate used to calculate the net benefit plan expense
Weighted average discount rate used to calculate year end benefit obligation
Expected long-term rate of return on plan assets
Rate of compensation increase
Medical cost trend rates

Plan assets comprised of:

As at December 31,

Equity securities
Debt securities
Other investments and cash

2012

4.50%
3.75%
7.25%
3.50%
6.00%

2011

5.00%
4.50%
7.25%
3.50%
6.50%

2012

60%
37%
3%

2011

59%
38%
3%

100%

100%

64

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Other post-retirement benefits expense:

Current service cost
Curtailment gain(i)
Interest cost

Net benefit plan expense

(i)

Included in restructuring and other related costs

Impact of 1% change in health care cost trend:

Effect on end-of-year obligation
Aggregate of 2012 current service cost and interest cost

Measurement dates:

2012 expense
Balance sheet

2012

2011

$ 645
(1,110)
3,458

$ 558
(1,000)
3,645

$ 2,993

$ 3,203

1% Increase

1% Decrease

$ 4,118
198

$ (4,536)
(222)

December 31, 2011
December 31, 2012

The Company expects to contribute $47.1 million to pension plans in 2013, inclusive of defined contribution plans and
multi-employer plans.

Multi-employer Plans

The Company contributes to both the Canadian Commercial Workers Industry Pension Plan and the Bakery and
Confectionery Union and Industry Canada Pension Fund, which are multi-employer defined benefit plans for employees
who are members of the United Food and Commercial Workers union and the Canadian Bakery and Confectionary
union, respectively. These are large scale plans for union workers of multiple companies across Canada. Adequate
information to account for these contributions as a defined benefit plan in the Company’s statements is not available
due to the size and number of contributing employers in the plan. Included in the current service cost – defined
contribution and multi-employer plan expense of $24.9 million (2011: $24.8 million) was $5.1 million (2011: $5.4 million)
related to payments into these plans. The Company expects to contribute $5.6 million into these plans for the 2013 year.

11. GOODWILL

December 31,

Cost
Opening balance

Acquisitions and disposals
Foreign currency translation

Balance

Impairment losses
Opening balance

Foreign currency translations

Balance

Carrying amounts

2012

2011

$ 850,922
470
267

$ 849,211
(94)
1,805

$ 851,659

$ 850,922

$ (97,183)
(1,320)

$ (96,300)
(883)

$ (98,503)

$ (97,183)

$ 753,156

$ 753,739

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

65

For the purposes of annual impairment testing, goodwill is allocated to the following groups of CGUs, being the groups
expected to benefit from the synergies of the business combinations in which the goodwill arose:

As at December 31,

CGU Groups

Meat products
By-product recycling
Canadian fresh bakery
North American frozen bakery
Fresh pasta

Total goodwill

2012

2011

$ 442,925
13,845
173,839
117,077
5,470

$ 442,336
13,845
173,839
118,249
5,470

$ 753,156

$ 753,739

Annual impairment testing involves determining the recoverable amount of each CGU group to which goodwill is
allocated, and comparing this to the carrying value of the group. The measure of the recoverable amount of each CGU
group was calculated based on fair value less costs to sell. As there was no market information available fair value was
determined by discounting the future cash flows generated from the continuing use of the group. The calculation of the
fair value was based on the following key assumptions:

•

•

•

Cash flows were projected based on the Company’s long-term business plan. Cash flows for a further perpetual
period were extrapolated using the growth rates listed below. These rates do not exceed the long-term average
growth rate for the countries that the segments operate in.

The business plan includes forecasts up to, and including, the year 2015 and was based on past experience of actual
operating results in conjuncture with anticipated future growth opportunities. While the forecast does assume some
base business expansion, largely related to innovation, the primary engine of growth is strategic in nature and is
consistent with the projects and expectations as articulated in the Company’s strategic plan.

Discount rates as shown in the table below were applied in determining the recoverable amount of each CGU
group. The discount rate was estimated based on past experience and the weighted average cost of capital of the
Company and other competitors in the industry.

CGU Group
Meat products
By-product recycling
Canadian fresh bakery
North American frozen bakery
Fresh pasta

Discount Rate

Growth Rate

2012

2011

2012

2011

13.7%
8.8%
10.7%
8.6%
9.1%

13.2%
9.7%
13.2%
10.9%
10.6%

2.2%
2.2%
2.2%
2.5%
2.2%

2.5%
2.5%
2.5%
2.8%
2.5%

The values assigned to the key assumptions represent Management’s assessment of future trends in the industries the
CGU groups operate in and are based on both external and internal sources and historical trend data.

12.

INTANGIBLE ASSETS

As at December 31,

Indefinite life
Definite life

Total intangible assets

2012

2011

$ 81,335
127,458

$ 81,569
110,327

$ 208,793

$ 191,896

66

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Cost

Balance at December 31, 2011

Additions
Capitalization of interest
Disposals
Transfers
Effect of movement in exchange rates

Software
in use

Software in
Process

$ 40,959
–
–
–
61,930
–

$ 63,597
24,731
1,830
–
(61,930)
–

Definite life

Trademarks

$ 8,220
–
–
–
–
(5)

Customer
relationships

$ 12,948
–
–
–
–
195

Total

$ 125,724
24,731
1,830
–
–
190

Balance at December 31, 2012

$102,889

$ 28,228

$ 8,215

$ 13,143

$ 152,475

Amortization and impairment losses

Balance at December 31, 2011

Amortization

Balance at December 31, 2012

$ 5,589
8,446

$ 14,035

$

$

–
–

–

$ 6,777
691

$ 3,031
483

$ 15,397
9,620

$ 7,468

$ 3,514

$ 25,017

Net at December 31, 2012

$ 88,854

$ 28,228

$ 747

$ 9,629

$ 127,458

Carrying amount

Balance at December 31, 2011

Additions
Acquisition of business
Transfer to assets held for sale
Disposals

Balance at December 31, 2012

Indefinite Life

Trademarks

$ 52,282
–
–
–
–

Delivery
routes

$ 924
2,490
–
–
(2,568)

Quota

Total

$ 28,363
–
28,100
(28,100)
(156)

$ 81,569
2,490
28,100
(28,100)
(2,724)

$ 52,282

$ 846

$ 28,207

$ 81,335

Definite life

Trademarks

Customer
relationships

Cost

Balance at December 31, 2010

Additions
Capitalization of interest
Disposals
Transfers
Effect of movement in exchange rates

Software
in use

$ 22,027
–
–
–
18,932
–

Software
in Process

$ 49,350
30,251
2,928
–
(18,932)
–

Balance at December 31, 2011

$ 40,959

$ 63,597

Amortization and impairment losses

Balance at December 31, 2010

Amortization

Balance at December 31, 2011

$ 1,860
3,729

$ 5,589

$

$

–
–

–

Net at December 31, 2011

$ 35,370

$ 63,597

$ 7,932
281
–
–
–
7

$ 8,220

$ 6,125
652

$ 6,777

$ 1,443

$ 13,366
275
–
(830)
–
137

Total

$ 92,675
30,807
2,928
(830)
–
144

$ 12,948

$ 125,724

$ 2,558
473

$ 10,543
4,854

$ 3,031

$ 15,397

$ 9,917

$ 110,327

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

67

Carrying amount

Balance at December 31, 2010

Additions
Disposals

Indefinite Life

Trademarks

$ 52,282
–
–

Delivery
routes

$ 586
1,284
(946)

Quota

Total

$ 29,178
–
(815)

$ 82,046
1,284
(1,761)

Balance at December 31, 2011

$ 52,282

$ 924

$ 28,363

$ 81,569

Amortization

Amortization is recorded through cost of goods sold or selling, general and administrative expenses depending on the
nature of the asset.

Borrowing costs

During the year borrowing costs of $1.8 million (2011: $2.9 million) were capitalized using an average capitalization rate
of 5.5% (2011: 6.8%).

Indefinite Life Intangibles

The following table summarizes the indefinite life intangible assets by CGU group:

As at December 31,

CGU Groups

Meat products
Fresh bakery

2012

2011

$ 74,908
6,427

$ 75,063
6,506

$ 81,335

$ 81,569

The Company performs annual impairment testing on its indefinite life intangible assets. Annual impairment testing,
consistent with the impairment testing for goodwill as described in Note 11, involves determining the recoverable
amount of each indefinite life intangible asset and comparing it to the carrying value. The recoverable values of the
Company’s indefinite life intangible assets are determined as follows:

Trademarks

The recoverable value of trademarks is calculated using the Royalty Savings Approach, which involves present valuing
the royalties earned by similar trademarks. The key assumptions used in this determination are:

Royalty rate range
Growth rate range
Discount rate

Quotas

2012

2011

0.5 – 2.0%
1.0 – 4.0%
10%

0.5 – 2.0%
1.0 – 6.0%
10%

The recoverable value of quotas is determined based on recent sales of similar quota, as this is an active market and
reliable information is readily available.

Delivery Routes

The recoverable value of delivery routes is determined based on discounted projected cash flows.

68

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

13. PROVISIONS

Balance at December 31, 2011

Charges
Reversals
Cash payments
Non-cash items

Legal

$ 909
538
(335)
(167)
(204)

Environ-
mental

$ 22,480
482
(6,274)
(255)
(362)

Lease
make-
good

$ 5,849
174
–
–
75

Restructuring
and other
related
costs(i)

$ 43,953
54,387
(6,876)
(34,331)
(27,908)

Total

$ 73,191
55,581
(13,485)
(34,753)
(28,399)

Balance at December 31, 2012

$ 741

$ 16,071

$ 6,098

$ 29,225

$ 52,135

Current
Non-current

Total at December 31, 2012

Balance at December 31, 2010

Charges
Cash payments
Non-cash items

Legal

$ 1,302
120
(125)
(388)

Environ-
mental

Lease
make-good

$ 22,826
–
–
(346)

$ 7,084
–
–
(1,235)

Restructuring
and other
related costs(i)

$ 35,062
79,795
(36,232)
(34,672)

$ 26,335
25,800

$ 52,135

Total

$ 66,274
79,915
(36,357)
(36,641)

Balance at December 31, 2011

$ 909

$ 22,480

$ 5,849

$ 43,953

$ 73,191

Current
Non-current

Total at December 31, 2011

(i)

For additional information on restructuring, see table below.

Restructuring and Other Related Costs

$ 44,255
28,936

$ 73,191

During the year ended December 31, 2012, the Company recorded restructuring and other related costs of $54.4 million
($40.8 million after-tax), before the impact of any reversals during the year.

Of this pre-tax amount, the Company’s Meat Products Group incurred a total of $42.5 million in restructuring and other
related costs. These costs include $29.5 million related to changes in its manufacturing and distribution network,
comprising accelerated depreciation on assets of $24.6 million, severance and other employee related costs of $4.6
million and $0.3 million in other project related costs. A further $7.9 million pertained to severance and other employee
related costs related to organizational changes and $4.2 million primarily for severance and other employee benefits in
connection with the closure of a production facility in Ayr, Ontario. The balance of the restructuring costs of $0.9 million
was incurred in connection with other on-going restructuring initiatives of the Meat Products Group.

The Company’s Bakery Products Group incurred a total of $11.9 million in restructuring and other related costs during
the year. Of this amount, $5.8 million was incurred by the U.K. bakery business related to accelerated depreciation and
other costs in connection with the closure of two bakeries in the U.K. A further $5.5 million related to the closures of two
bakeries in Toronto, Ontario and a third in Delta, British Columbia. The balance of restructuring costs of $0.6 million was
incurred in connection with other on-going restructuring initiatives of the Bakery Products Group.

During the year ended December 31, 2011, the Company recorded restructuring and other related costs of $79.8 million
($59.9 million after-tax). Of this pre-tax amount, the Company’s Meat Products Group incurred a total of $31.1 million in
restructuring and other related costs. These costs include $26.5 million related to changes in its manufacturing and
distribution network as part of implementing the Value Creation Plan, comprising severance and other employee related
benefits of $11.5 million; accelerated depreciation on assets of $4.1 million; lease commitment cancellation costs of $4.7
million; and other cash costs of $6.2 million. Other restructuring costs incurred related to the closure of the Surrey,
British Columbia plant of $4.3 million and included severance and other employee related benefits of $3.7 million; and
asset write-offs and cash costs of $0.6 million. The balance of the restructuring costs of $0.3 million was incurred in
connection with other on-going restructuring initiatives of the Meat Products Group.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

69

The Company’s Bakery Products Group incurred a total of $46.4 million in restructuring and other related costs during
the year ended December 31, 2011. Of this, $24.2 million was incurred by the U.K. bakery business, related to the closure
of the Walsall, Cumbria and Park Royal plants. These costs include severance of $4.0 million, lease cancelation charges
of $7.8 million, asset write downs and accelerated depreciation of $11.7 million and other costs of $0.7 million. The
Bakery Products Group also incurred $9.3 million in restructuring costs related to the closure of the Laval, Quebec
frozen bakery and the Delta, British Columbia fresh bakery and $2.9 million of restructuring costs related to the sale of
the sandwich product line. The Bakery Products Group also incurred $7.5 million related to changes in management
structure and related severance. The balance of the restructuring costs of $2.5 million was incurred in connection with
other on-going restructuring initiatives of the Bakery Products Group.

The Company also recorded $2.3 million during the year ended December 31, 2011 in restructuring costs for initiatives
across the Company related to changes in management structure and related severances.

The following table provides a summary of costs recognized and cash payments made in respect of the above-
mentioned restructuring and other related costs as at December 31, 2012 and December 31, 2011, all on a pre-tax basis:

Balance at December 31, 2011

Charges
Reversals
Cash payments
Non-cash items
Other

Severance

$ 25,692
17,006
(3,955)
(24,691)
–
944

Site
closing

$ 16,813
4,464
(2,524)
(8,442)
1,485
(306)

Asset
impairment
and
accelerated
depreciation

Retention

Pension

Total

$
–
30,357
(245)
–
(30,112)
–

$ 1,448
1,101
(152)
(1,198)
–
(638)

$

–
1,459
–
–
719
–

$ 43,953
54,387
(6,876)
(34,331)
(27,908)
–

Balance at December 31, 2012

$ 14,996

$ 11,490

$

–

$

561

$ 2,178

$ 29,225

Balance at December 31, 2010

Charges
Cash payments
Non-cash items

Severance

$ 26,760
22,262
(23,330)
–

Site
closing

$ 7,857
20,312
(11,356)
–

Asset
impairment
and
accelerated
depreciation

Retention

Pension

Total

$

–
25,312
–
(25,312)

$

445
2,549
(1,546)
–

$

–
9,360
–
(9,360)

$ 35,062
79,795
(36,232)
(34,672)

Balance at December 31, 2011

$ 25,692

$ 16,813

$

–

$ 1,448

$

–

$ 43,953

70

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

14. BANK INDEBTEDNESS AND LONG-TERM DEBT

As at December 31,

Bank indebtedness (e), (f)
Notes payable:

due 2011 to 2016 (CAD$30.0 million) (a)
due 2014 (US$98.0 million and CAD$105.0 million) (b)
due 2015 (CAD$90.0 million) (c)
due 2015 (CAD$7.0 million) (d)
due 2016 (US$7.0 million and CAD$20.0 million) (b)
due 2020 (CAD$30.0 million) (d)
due 2021 (US$213.0 million and CAD$102.5 million) (d)

Revolving term facility (e)
Other (g)

Less: Current portion

Long-term debt

2012

2011

$

48,243

$ 36,404

26,270
202,069
89,488
7,000
26,778
29,814
312,715
510,000
9,384

1,213,518
6,573

32,029
203,883
89,270
7,000
26,942
29,777
316,868
240,000
1,805

947,574
5,618

$ 1,206,945

$ 941,956

The notes payable and the revolving term facility require the maintenance of certain covenants. As at December 31,
2012, the Company was in compliance with all of these covenants.

(a) In April 2004 as part of the acquisition of Schneider Corporation, the Company assumed liabilities outstanding in
respect of debentures previously issued by the Schneider Corporation. The debentures provided for principal
payments totaling $13.1 million and $60.0 million, bearing interest at fixed annual rates of 10.0% and 7.5%,
respectively. The debentures require annual principal repayments over the term of the bonds and have a final
maturity date of October 2016. These debentures were recorded at their fair value on the acquisition closing date.
The difference between the acquisition date fair value and the face value of the bonds is amortized over the
remaining life of the debentures on an effective yield basis. On December 31, 2012, the remaining book value for the
2016 debenture was $26.3 million (2011: $32.0 million) and the remaining principal payments outstanding were
$24.9 million (2011: $30.0 million).

(b) In December 2004, the Company issued $500.0 million of notes payable. The notes were issued in five tranches of
U.S. and Canadian dollar-denominations, with maturity dates from 2011 to 2016 and bearing interest at fixed annual
coupon rates.

In December 2011, the Company repaid US$207.0 million of notes payable, bearing interest at 5.2% per
annum. Through the use of cross-currency interest rate swaps, the Company effectively converted US$177.0 million
of these notes payable into Canadian dollar-denominated debt bearing interest at an annual fixed rate of 5.4%. The
cross-currency swaps were settled in December 2011.

Details of the remaining four tranches are as follows:

Principal

US$98.0 million
CAD$105.0 million
US$7.0 million
CAD$20.0 million

Maturity Date

Annual Coupon

2014
2014
2016
2016

5.6%
6.1%
5.8%
6.2%

Interest is payable semi-annually. Through the use of cross-currency interest rate swaps, the Company hedged
US$98.0 million of debt maturing in 2014 into Canadian dollar-denominated debt bearing interest at an annual fixed
rate of 6.0%, and US$2.0 million of debt maturing in 2016 into Canadian dollar-denominated debt bearing interest at
an annual fixed rate of 6.1%. At December 31, 2012, the fair value of the swap liabilities were $40.1 million based on
year end exchange rates (2011: $38.6 million).

(c) In April 2010 and May 2010, the Company issued CAD$75.0 million of notes payable, bearing interest at 6.08% per

annum and CAD$15.0 million of notes payable, bearing interest at 5.76% per annum, respectively. The notes payable
have a maturity date of April 2015.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

71

(d) In December 2010, the Company issued notes payable in tranches of U.S. and Canadian dollar-denominations, with

maturity dates from 2015 to 2021 and bearing interest at fixed annual coupon rates. The Company received
proceeds of CAD$37.0 million in December 2010 and USD $213.0 million and CAD $102.5 million in January 2011.

Details of the four tranches are as follows:

Principal

CAD$7.0 million
CAD$30.0 million
CAD$102.5 million
US$213.0 million

Maturity Date

Annual Coupon

2015
2020
2021
2021

4.9%
5.9%
5.9%
5.2%

Interest is payable semi-annually. Through the use of cross-currency interest rate swaps, the Company hedged
US$213.0 million of debt maturing in 2021 into Canadian dollar-denominated debt bearing interest at an annual fixed
rate of 6.1%. At December 31, 2012, the fair value of the swap liabilities were $6.0 million based on year end
exchange rates (2011: $8.9 million).

(e) On October 31, 2012, the Company increased its existing committed revolving credit facility by $250.0 million
increasing the total facility to $1.05 billion and extended the term by one year to May 16, 2016. The facility was
increased using the same syndicate of Canadian, U.S. and international institutions. The facility can be drawn in
Canadian or U.S. dollars and bears interest payable monthly, based on Banker’s Acceptance rates for Canadian
dollar loans and LIBOR for U.S. dollar loans. As at December 31, 2012, prime loans of $510.0 million (2011: $240.0
million) were drawn. In addition, within the facility, is a $70.0 million available swing-line payable immediately at the
option of the Company. As at December 31, 2012, overdraft loans were drawn on the swing line of $39.5 million,
classified as bank indebtedness (2011: $49.0 million), and letters of credit of $111.3 million (2011: $131.5 million) were
outstanding. Total utilization under the facility at December 31, 2012 was $660.8 million (2011: $420.5 million). The
facility will be used to meet the Company’s funding requirements for general corporate purposes, and to provide
appropriate levels of liquidity. The lending covenants in the facility are largely consistent with the Company’s
existing credit arrangements.

(f) The Company has a demand operating line of credit of £5.0 million ($8.0 million) and an overdraft operating facility
of £5.0 million ($8.0 million) to provide short-term funding for its U.K. operations. The Company also has additional
operating facilities of $40.0 million. As at December 31, 2012, £2.1 million ($3.3 million) (2011: £6.4 million ($10.0
million)) and $20.0 million (2011: $20.0 million) were outstanding respectively and have been classified as bank
indebtedness.

(g) The Company has other various lending facilities, with interest rates ranging from non-interest bearing to 7.5% per
annum. These facilities are repayable over various terms from 2012 to 2028. As at December 31, 2012, $20.6 million
(2011: $11.6 million) was outstanding, of which $11.2 million (2011: $9.8 million) was in respect of letters of credit.

(h) During 2010, the Company completed an agreement with a syndicate of banks, including the majority of the banks
in its then currently existing revolving credit facility, to augment the Company’s primary revolving credit facility
with a $250.0 million short-term bank lending facility with a maturity date of May 31, 2011. The facility was undrawn
throughout its duration and in the first quarter of 2011 the Company terminated the facility.

(i) The Company’s estimated average effective cost of borrowing for 2012 was approximately 5.7% (2011: 6.0%) after

taking into account the impact of interest rate hedges. The weighted average term of the Company’s debt is 4.0
years.

Required repayments of long-term debt are as follows:

2013
2014
2015
2016
2017
Thereafter

Total long-term debt

$

6,573
208,851
103,575
545,759
610
348,150

$ 1,213,518

72

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

15. OTHER LONG-TERM LIABILITIES

As at December 31,

Derivative instruments (Note 17)
Other

16. CAPITAL AND OTHER COMPONENTS OF EQUITY

Share Capital

(thousands of shares)

On issue at January 1

Distributions under stock compensation plans
Purchase of treasury stock

Balance at December 31

Common Shares

2012

2011

$ 62,032
18,052

$ 70,722
17,431

$ 80,084

$ 88,153

Common shares

Treasury stock

2012

2011

2012

2011

139,517
1,168
(800)

139,247
2,770
(2,500)

527
(1,168)
800

797
(2,770)
2,500

139,885

139,517

159

527

The authorized share capital consists of an unlimited number of common shares, an unlimited number of non-voting
common shares, and an unlimited number of preference shares. These shares have no par value.

The holders of common shares are entitled to receive dividends as declared from time to time, and are entitled to one
vote per share at meetings of the Company.

Shareholder Rights Plan

On July 28, 2011, the Company announced a Shareholder Rights Plan (the “Rights Plan”). The Rights Plan was amended
on December 5, 2011 and approved as amended by shareholders at a special meeting of the shareholders on
December 14, 2011. The Rights Plan must be reconfirmed by the shareholders at every third annual meeting following
confirmation of the Rights Plan. If the Rights Plan is not reconfirmed, by the shareholders, it terminates and has no
further force and effect. The Rights Plan was not adopted in response to any actual or anticipated transaction, but
rather to allow the Board of Directors of the Company and its shareholders sufficient time to consider fully any
transaction involving the acquisition or proposed acquisition of 20 percent or more of the outstanding common shares
of the Company. The plan allows the Board of Directors time to consider all alternatives and to ensure the fair treatment
of shareholders should any such transaction be initiated. One right has been issued with respect to each common share
of the Company issued and outstanding as of the close of business on July 27, 2011. Should such an acquisition occur or
be announced, each right would, upon exercise, entitle a rights holder, other than the acquiring person and related
persons, to purchase common shares of the Company at a 50 percent discount to the market price at the time.

Treasury Stock

Treasury Stock comprises shares purchased by a trust in order to satisfy the requirements of the Company’s Share
Incentive Plan, as described in Note 22.

Accumulated Other Comprehensive Loss Attributable to Common Shareholders

Foreign
currency
translation
adjustments

Unrealized
gain (loss)
on cash flow
hedges

Change in
actuarial
gains and
(losses)

Change in
asset ceiling and
minimum funding
requirements

Balance at December 31, 2011

Other comprehensive income (loss)
Transfer to deficit

$ (7,443)
(1,533)
–

$ (9,599)
5,312
–

$

–
(87,094)
87,094

Balance at December 31, 2012

$ (8,976)

$ (4,287)

$

–

$

$

–
–
–

–

Total
accumulated
other
comprehensive
income (loss)

$ (17,042)
(83,315)
87,094

$ (13,263)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

73

Foreign
currency
translation
adjustments

Unrealized
gain (loss)
on cash flow
hedges

Change in
actuarial
gains and
(losses)

Change in
asset ceiling and
minimum funding
requirements

Total
accumulated
other
comprehensive
income (loss)

Balance at December 31, 2010

Other comprehensive income (loss)
Transferred to retained deficit

$ (12,764)
5,321
–

$ (9,821)
222
–

$

–
(127,336)
127,336

$

–
12,680
(12,680)

$ (22,585)
(109,113)
114,656

Balance at December 31, 2011

$ (7,443)

$ (9,599)

$

–

$

–

$ (17,042)

The change in accumulated foreign currency translation adjustments includes tax of $nil for the year ended
December 31, 2012 (2011: $0.1 million).

The change in unrealized loss on cash flow hedges includes tax of $1.6 million for the year ended December 31, 2012
(2011: $0.2 million).

The change in actuarial gains and losses includes tax of $30.3 million (2011: $39.1 million).

The Company estimates that $6.9 million of the unrealized loss included in accumulated other comprehensive loss will
be reclassified into net earnings within the next twelve months. The actual amount of this reclassification will be
impacted by future changes in the fair value of financial instruments designated as cash flow hedges and the actual
amount reclassified could differ from this estimated amount. During the year ended December 31, 2012, a loss of
approximately $1.0 million, net of tax of $0.3 million (2011: $5.3 million, net of tax $2.0 million), was released to earnings
from accumulated other comprehensive loss and is included in the net change for the period.

Dividends

The following dividends were declared and paid by the Company:

$0.16 per qualifying common share (2011: $0.16)

17. FINANCIAL INSTRUMENTS AND RISK MANAGEMENT ACTIVITIES

Capital

2012

2011

$ 22,229

$ 22,386

The Company’s objective is to maintain a cost effective capital structure that supports its long-term growth strategy
and maximizes operating flexibility. In allocating capital to investments to support its earnings goals, the Company
establishes internal hurdle return rates for capital initiatives. Capital projects are generally financed with senior debt and
internal cash flows.

The Company uses leverage in its capital structure to reduce the cost of capital. The Company’s goal is to maintain its
primary credit ratios and leverage at levels that are designed to provide continued access to investment grade credit
pricing and terms. The Company measures its credit profile using a number of metrics, some of which are non-IFRS
measures, primarily long-term debt and bank indebtedness, less cash and cash equivalents (“net debt”) to earnings
before interest, income taxes, depreciation, amortization, restructuring and other related costs (“EBITDA”) and interest
coverage.

The following ratios are used by the Company to monitor its capital:

Interest coverage (EBITDA to net interest expense)
Leverage ratio (Net debt to EBITDA)

2012

2011

5.8 x
2.8 x

5.5 x
2.5 x

The Company’s various credit facilities, all of which are unsecured, are subject to certain financial covenants. As at
December 31, 2012, the Company was in compliance with all of these covenants.

In addition to senior debt and equity, the Company uses operating leases and very limited recourse accounts receivable
securitization programs as additional sources of financing.

74

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

The Company has maintained a stable dividend distribution that is based on a sustainable net earnings base. From time
to time, the Company has purchased shares for cancellation pursuant to normal course issuer bids and to satisfy awards
under its Share Incentive Plan.

Financial Instruments

The Company’s financial assets and liabilities are classified into the following categories:

Cash and cash equivalents
Accounts receivable
Notes receivable
Bank indebtedness
Accounts payable and accrued liabilities
Long-term debt
Derivative instruments(i)

Held-for-trading
Loans and receivables
Loans and receivables
Other financial liabilities
Other financial liabilities
Other financial liabilities
Held-for-trading

(i)

These derivative instruments may be designated as cash flow hedges or as fair value hedges as appropriate.

The fair values and notional amounts of derivative financial instruments are shown below:

2012

2011

Notional
amount

Fair value

Asset

Liability

Notional
amount

Fair value

Asset

Liability

Cash flow hedges

Cross-currency interest rate swaps US$ 313,000
Foreign exchange forward

contracts(i)(ii)

Commodity futures contracts(i)(ii)
Interest Rate Swaps

77,509
14,620
260,000

Fair value hedges

Commodity futures contracts(i)(ii)

$

24,411

$

$

–

$ 46,128

US$ 313,000

$

–

$ 47,568

238
14
–

–

–

–
22,434

239,093
5,453
–

2,627
–
–

–
382
–

$

90

$ 108,314

$ 5,033

$

–

$

6,151

$ 920,000

$

–

$ 35,882

$ 660,000

$

Derivatives not designated in a
formal hedging relationship
Interest rate swaps
Foreign exchange forward

contracts(i)(ii)

Commodity futures contracts(i)(ii)

Total

Current
Non-current

Total

104,507
272,502

246
1,062

–
–

72,893
426,829

23
4,392

–
–

$ 1,560

$ 74,803

$ 1,560
–

$ 12,771
62,032

$ 1,560

$ 74,803

$ 12,075

$ 83,832

$ 12,075
–

$ 13,110
70,722

$ 12,075

$ 83,832

(i)

(ii)

Notional amounts are stated at the contractual Canadian dollar equivalent.

Derivatives are short-term and will impact profit or loss at various dates within the next twelve months.

The fair value of financial assets and liabilities classified as loans and receivables and other financial liabilities (excluding
long-term debt) approximate their carrying value due to their short-term nature.

The fair value of long-term debt as at December 31, 2012 was $1,293.4 million (2011: $993.0 million) as compared to its
carrying value of $1,213.5 million (2011: $947.6 million) on the consolidated balance sheet. The fair value of the
Company’s long-term debt was estimated based on discounted future cash flows using current rates for similar financial
instruments subject to similar risks and maturities.

Financial assets and liabilities classified as held-for-trading are recorded at fair value. The fair values of the Company’s
interest rate and foreign exchange derivative financial instruments were estimated using current market measures for
interest rates and foreign exchange rates. Commodity futures and options contracts are exchange-traded and fair value
is determined based on exchange prices.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

75

Derivatives not designated in a formal hedging relationship are classified as held-for-trading. Net gains or losses on
financial instruments held-for-trading consist of realized and unrealized gains or losses on derivatives which were de-
designated or were otherwise not in a formal hedging relationship.

For the years ended December 31, 2012 and 2011, the amount of hedge ineffectiveness recognized in earnings was
nominal.

The table below sets out fair value measurements of financial instruments using the fair value hierarchy:

Assets:

Foreign exchange forward contracts
Commodity futures contracts

Liabilities:

Commodity futures contracts
Interest rate swaps

Level 1

Level 2

Level 3

Total

$

–
1,076

$ 1,076

$

$

90
–

90

$

$

$

484
–

484

–
74,713

$ 74,713

$ –
–

$ –

$ –
–

$ –

$

484
1,076

$ 1,560

$

90
74,713

$ 74,803

There were no transfers between levels during the year ended December 31, 2012.

The risks associated with the Company’s financial instruments and policies for managing these risks are detailed below.

Credit Risk

Credit risk refers to the risk of losses due to failure of the Company’s customers or other counterparties to meet their
payment obligations.

In the normal course of business, the Company is exposed to credit risk from its customers. The Company performs
ongoing credit evaluations of new and existing customers’ financial condition and reviews the collectibility of its trade
and other receivables in order to mitigate any possible credit losses. As at December 31, 2012 approximately $0.4 million
(2011: $0.8 million) of the Company’s accounts receivable were greater than 60 days past due. The Company maintains
an allowance for doubtful accounts that represents its estimate of uncollectible amounts. This allowance includes a
provision related to specific losses estimated on individually significant exposures. As at December 31, 2012, the
Company has recorded an allowance for doubtful accounts of $0.2 million (2011: $5.8 million). Average accounts
receivable days sales outstanding for the year is consistent with historic trends. There are no significant impaired
accounts receivable that have not been provided for in the allowance for doubtful accounts. The Company believes that
the allowance for doubtful accounts sufficiently covers any credit risk related to past due or impaired accounts
receivable balances.

Management believes concentrations of credit risk with respect to accounts receivable is limited due to the generally
high credit quality of the Company’s major customers, as well as the large number and geographic dispersion of smaller
customers. The Company does, however, conduct a significant amount of business with a small number of large grocery
retailers. The Company’s five largest customers comprise approximately 43.8% (2011: 42.6%) of consolidated pre-
securitized accounts receivable at December 31, 2012 and the two largest customers comprise approximately 21.5%
(2011: 19.8%) of consolidated sales.

The Company is exposed to credit risk on its cash and cash equivalents (comprising primarily deposits and short-term
placements with Canadian chartered banks) and non-exchange-traded derivatives contracts. The Company mitigates
this credit risk by only dealing with counterparties that are major international financial institutions with long-term debt
ratings of A- or better.

The Company’s maximum exposure to credit risk at the balance sheet date consisted primarily of the carrying value of
non-derivative financial assets and non-exchange-traded derivatives with positive fair values.

Liquidity Risk

Liquidity risk is the risk that the Company will encounter difficulty in meeting obligations associated with financial
liabilities.

76

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

The contractual undiscounted principal cash flows payable in respect of financial liabilities as at the balance sheet date
were as follows:

Due within
1 year

Due between
1 and 2 years

Due between
2 and 3 years

Due after
3 years

Total

December 31, 2012

Financial liabilities

Bank indebtedness
Accounts payable and accrued charges
Long-term debt(i)
Cross-currency interest rate swaps(i), (ii)

$ 48,243
446,911
6,573
–

$

–
–
208,851
40,096

$

–
–
103,575
–

$

–
–
894,519
6,032

$

48,243
446,911
1,213,518
46,128

Total

$ 501,727

$ 248,947

$ 103,575

$ 900,551

$ 1,754,800

(i)

(ii)

Does not include contractual interest payments

Total fair value of cross-currency interest rate swaps

The Company manages liquidity risk by monitoring forecasted and actual cash flows, minimizing reliance on any single
source of credit, maintaining sufficient undrawn committed credit facilities and managing the maturity profiles of
financial assets and financial liabilities to minimize re-financing risk.

As at December 31, 2012, the Company had available undrawn committed credit of $389.2 million (2011: $379.5 million)
under the terms of its principal banking arrangements. These banking arrangements, which mature in 2016, are subject
to certain covenants and other restrictions.

Market Risk

Interest Rate Risk

Interest rate risk refers to the risk that the value of a financial instrument or cash flows associated with the instrument
will fluctuate due to changes in market interest rates.

The Company’s interest rate risk arises from long-term borrowings issued at fixed rates that create fair value interest
rate risk and variable rate borrowings that create cash flow interest rate risk. In addition, the Company’s cash balances
are typically invested in short-term interest bearing assets.

At December 31, 2012, the Company had variable rate debt of $510.1 million with a weighted average interest rate of 3.1%
(2011: $243.2 million with a weighted average of 3.5%). In addition, the Company is exposed to floating interest rates on
its accounts receivable securitization programs. As at December 31, 2012, the amount serviced pursuant to these
programs was $161.8 million at a weighted average interest rate of 2.0% (2011: $155.8 million with weighted average rate
of 2.1%). The maximum amount available to the Company under these programs is $170.0 million (2011: $170.0 million).

The Company manages its interest rate risk exposure by using a mix of fixed and variable rate debt and periodically
using interest rate derivatives to achieve the desired proportion of variable to fixed-rate debt.

During the fourth quarter of 2012, the Company extended the term of interest rate swaps totalling $260.0 million which
were entered into in the second quarter of 2010 with a start date of December 8, 2011. These swaps were originally
executed as an economic hedge against future interest, but the structure of the Company’s outstanding debt did not
allow for these swaps to be accounted for using hedge accounting. The expiry date of these swaps was extended from
December 8, 2015 to December 8, 2017. Effective December 13, 2012, the Company has designated these swaps as
hedging instruments in a hedging relationship which will partially reduce the impact of changes in interest costs
attributable to variability in market interest rates. These swaps effectively fix the interest rate until 2017 at an average
rate of 3.37% on the first $260.0 million of the Company’s outstanding variable rate debt and are accounted for as cash
flow hedges.

As at December 31, 2012, 70.1% (2011: 87.4%) of the Company’s outstanding debt and revolving accounts receivable
securitization program were not exposed to interest rate movements.

Foreign Exchange Risk

Foreign exchange risk refers to the risk that the value of financial instruments or cash flows associated with the
instruments will fluctuate due to changes in foreign exchange rates.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

77

The Company’s foreign exchange risk arises primarily from transactions in currencies other than Canadian dollars, U.S.
dollar-denominated borrowings and investments in foreign operations.

The Company uses cross-currency interest rate swaps to mitigate its exposure to changes in exchange rates related to
U.S. dollar-denominated debt. These swaps are used primarily to effectively convert fixed-rate U.S. dollar-denominated
notes payable to fixed-rate notes denominated in Canadian dollars and are accounted for as cash flow hedges.

The following table summarizes the notional amounts and interest rates of the Company’s cross-currency interest rate
swaps, all of which are designated as a hedging instrument in a hedging relationship:

(thousands of currency units)
Maturity

2014
2021

Notional
amount

Receive
rate(i)

US$
100,000
213,000

5.6%
5.2%

Notional
amount

CAD$
138,000
215,366

Pay
rate(i)

6.0%
6.1%

(j)

The Receive rate is the annualized rate that is applied to the notional amount of the derivative and paid by the counterparty to the Company.
The Pay rate is the annualized rate that is applied to the notional amount of the derivative and paid by the Company to the counterparty.

A portion of the Company’s U.S. dollar-denominated notes payable is not swapped into Canadian dollars and is
designated as a net investment hedge of its U.S. operations. At December 31, 2012, the amount of notes payable
designated as a hedge of the Company’s net investment in U.S. operations was US$5.0 million (December 31, 2011: US$5.0
million). Foreign exchange gains and losses on the designated notes payable are recorded in shareholders’ equity in the
foreign currency translation adjustment component of accumulated other comprehensive income and offset translation
adjustments on the underlying net assets of the U.S. operations, which are also recorded in accumulated other
comprehensive income (loss). The gain on the net investment hedge recorded in other comprehensive income (loss) for
the year ended December 31, 2012 was $0.1 million before taxes (2011: loss of $0.8 million).

The Company uses foreign exchange forward contracts to manage foreign exchange transaction exposures. The
primary currencies to which the Company is exposed to are the U.S. dollar and the Japanese yen. Qualifying foreign
currency forward contracts are accounted for as cash flow hedges. As of December 31, 2012, $77.5 million of anticipated
foreign currency-denominated sales and purchases have been hedged with underlying foreign exchange forward
contracts settling at various dates beginning January 2013. The aggregate fair value of these forward contracts was a
gain of $0.2 million before taxes at December 31, 2012 (2011: $2.6 million) that was recorded in accumulated other
comprehensive income with an offsetting amount recorded in other current assets.

At December 31, 2012, the Company had fixed-rate debt of $703.4 million (2011: $707.5 million) with a weighted average
notional interest rate of 5.7%. Changes in market interest rates cause the fair value of long-term debt with fixed interest
rates to fluctuate but do not affect net earnings, as the Company’s debt is carried at amortized cost and the carrying
value does not change as interest rates change.

Similar to fixed-rate debt, the fair value of the Company’s fixed-pay cross-currency interest rate swaps fluctuates with
changes in market interest rates but the associated cash flows do not change and earnings are not affected. The fair
value of the Company’s cross-currency interest rate swaps designated as cash flow hedges are primarily driven by
changes in foreign exchange rates rather than changes in interest rates.

For cross-currency interest rate swaps designated as cash flow hedges of foreign exchange risk, changes in the fair
values of the hedging instruments attributable to foreign exchange rate movements are deferred in other
comprehensive income and subsequently released into net earnings as appropriate to offset completely the foreign
currency gain or loss on the hedged item, also recognized in net earnings in the same period. As a consequence, these
financial instruments are not exposed to foreign exchange risks and do not affect net earnings.

It is estimated that, all else constant, an adverse hypothetical 10% change in the value of the Canadian dollar against all
relevant currencies would result in a change in the fair value of the Company’s foreign exchange forward contracts
of $8.6 million, with an offsetting change in net earnings of $3.5 million and in other comprehensive income (loss) of
$5.1 million.

Commodity Price Risk

The Company is exposed to price risk related to commodities such as live hogs, fuel costs and purchases of certain
other agricultural commodities used as raw materials including feed grains and wheat. The Company may use fixed
price contracts with suppliers as well as exchange-traded futures and options to manage its exposure to price
fluctuations.

78

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

The Company uses futures to minimize the price risk assumed under forward priced contracts with suppliers. This
includes futures contracts that are designated and accounted for as fair value hedges.

The Company also uses futures to minimize the price risk of anticipated or forecasted transactions which are accounted
for as cash flow hedges.

Changes in the fair value of the cash flow hedging derivatives are recorded in other comprehensive income to the
extent the hedge is effective in mitigating the exposure to the related anticipated transaction, and subsequently
reclassified to earnings to offset the impact of the hedged items when they affect earnings. The aggregate fair value of
these futures contracts was nil at December 31, 2012 (2011: $0.4 million) that was recorded in accumulated other
comprehensive income with an offsetting amount recorded in other current liabilities.

It is estimated that, all else constant, an adverse hypothetical 10% change in market prices of the underlying
commodities would result in a change in the fair value of underlying outstanding derivative contracts of $4.2 million,
with an offsetting change in net earnings was a loss of $6.7 million and in other current assets a gain of $2.5 million.
These amounts exclude the offsetting impact of the commodity price risk inherent in the transactions being hedged.

Non-designated Interest Rate Swaps

During the second quarter of 2010, the Company entered into $590.0 million of interest rate swaps. Swaps totalling
$330.0 million started on April 28, 2010 and have an expiry date of April 28, 2015 with an average interest rate of 3.34%.
The remaining swaps totalling $260.0 million which started on December 8, 2011 with an average interest rate of 4.18%
were extended and designated in a formal hedging relationship during the current year as previously described.

During the first quarter of 2011, the Company entered into swaps to offset $330.0 million of existing interest rate swaps
with an expiry date of April 28, 2015. The offsetting interest rate swaps were executed as new fixed-rate private
placement debt, finalized in the fourth quarter of 2010, reduced the Company’s expected floating rate debt
requirements by $355.0 million. Under the offsetting interest rate swaps, the Company receives an average fixed rate of
2.52% and pays a floating rate of interest on a notional amount of $330.0 million. These offsetting interest rate swaps
effectively neutralize the mark-to-market income volatility on the notional amount of $330.0 million created by the
existing interest rate swaps with an expiry date of April 28, 2015.

18. OTHER INCOME (EXPENSE)

Gain on disposal of assets held for sale
Gain on sale of long-lived assets
Gain on business combinations (Note 27)
Legal settlements
Legal fees on acquisitions and disposals
Recovery from insurance claims
Rental income
Ineffective Hedges
Other

Net other income (expense)

19.

INTEREST EXPENSE

Interest expense on long-term debt
Interest on bankers acceptance and prime loans
Interest expense on interest rate swaps
Interest income on interest rate swaps
Net interest expense on non-designated interest rate swaps
Interest expense on securitized receivables
Deferred finance charges
Other interest charges
Interest capitalizated (Note 8, 12)

Net interest expense

2012

$ 459
624
5,330
1,400
(1,976)
3,491
474
52
(623)

$

2011

571
6,987
–
–
–
1,735
606
–
433

$ 9,231

$ 10,332

2012

2011

$ 39,672
14,228
21,319
(16,778)
10,114
3,151
3,286
3,594
(6,901)

$ 49,833
3,963
32,794
(25,022)
3,453
3,215
4,966
3,145
(5,600)

$ 71,685

$ 70,747

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

79

20. INCOME TAXES

The components of income tax expense were as follows:

Current tax expense

Current year
Adjustment for prior periods

Deferred tax expense

Origination and reversal of temporary differences
Change in tax rates

Total income tax expense

Reconciliation of effective tax rate

2012

2011

$ 28,904
18

$ 19,060
(487)

28,922

18,573

18,906
61

3,471
2,425

$ 18,967

$ 5,896

$ 47,889

$ 24,469

Income tax expense varies from the amount that would be computed by applying the combined federal and provincial
statutory income tax rates as a result of the following:

Income tax expense according to combined statutory rate of 26.4% (2011: 28.0%)
Increase (decrease) in income tax resulting from:

Deferred tax expense relating to changes in tax rates
Tax adjustments related to prior acquisitions
Tax rate differences in other jurisdictions
Manufacturing and processing credit
Share-based compensation adjustments
Non-taxable gains
Non-deductible expenses
Unrecognized income tax benefit of losses
Other

Income tax recognized in other comprehensive income

Derivative instruments
Foreign exchange
Pension adjustments

2012

2011

$ 45,115

$ 31,304

61
–
(164)
(1,197)
2,400
(57)
302
1,824
(395)

2,425
(12,177)
(1,237)
(943)
–
(748)
444
3,679
1,722

$ 47,889

$ 24,469

2012

2011

$

1,612
–
(30,311)

$

198
(120)
(39,072)

$ (28,699)

$ (38,994)

80

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Deferred tax assets and liabilities

Recognized deferred tax assets and liabilities

Deferred tax assets and liabilities are attributable to the following:

As at December 31,

Deferred tax assets:

Tax losses carried forward
Accrued liabilities
Employee benefits
Other

Deferred tax liabilities:

Property and equipment
Cash basis farming
Goodwill and other intangible assets
Other

Classified in the consolidated financial statements as:

Deferred tax asset – non-current
Deferred tax liability – non-current

2012

2011

$ 88,698
31,442
63,123
8,769

$ 91,964
34,449
42,517
13,634

$ 192,032

$ 182,564

$ 35,934
12,600
14,925
4,927

$ 47,289
–
14,684
4,838

$ 68,386

$ 66,811

$ 132,558
(8,912)

$ 127,456
(11,703)

$ 123,646

$ 115,753

Recognized deferred tax assets

The Company has recognized deferred tax assets in the amount of approximately $88.7 million (December 31, 2011:
$92.0 million), relating primarily to tax losses carried forward by subsidiaries in the U.K. and Canada. These deferred tax
assets are based on the Company’s estimate that the relevant subsidiaries will earn sufficient taxable profits to fully
utilize these tax losses in the appropriate carry over periods.

Unrecognized deferred tax assets

The Company has unrecognized deferred tax assets in the amount of approximately $37.1 million (December 31, 2011:
$34.8 million), relating primarily to tax losses carried forward in the U.S. and Canada. These tax losses carried forward
consist primarily of net operating losses (“NOLs”) relating to a U.S subsidiary and a capital loss of a subsidiary of the
Company. The amount of NOLs is approximately $102.1 million (December 31, 2011: $98.6 million). These NOLs expire in
the years from 2021 to 2032. The capital loss of the subsidiary of the Company is approximately $50.0 million
(December 31, 2011: $49.9 million). This capital loss does not expire.

Unrecognized deferred tax liabilities

Deferred tax is not recognized on the unremitted earnings of subsidiaries and other investments as the Company is in a
position to control the reversal of the temporary difference and it is probable that such differences will not reverse in
the foreseeable future. The unrecognized temporary difference at December 31, 2012 for the Company’s subsidiaries
was $48.7 million (December 2011: $54.9 million).

21. EARNINGS PER SHARE

Basic earnings per share amounts are calculated by dividing the net earnings attributable to common shareholders of
the Company by the weighted average number of shares issued during the year.

Diluted earnings per share amounts are calculated by dividing the net earnings attributable to common shareholders of
the Company by the weighted average number of shares issued during the year adjusted for the effects of potentially
dilutive stock options.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

81

The following table sets forth the calculation of basic and diluted earnings per share (“EPS”):

Basic
Stock options(i)
Diluted

Year ended December 31, 2012

Year ended December 31, 2011

Net earnings
attributable
to common
shareholders

Weighted
average
number of
shares(ii)

$ 115,296
–
115,296

139.4
3.3
142.7

Net earnings
attributable
to common
shareholders

Weighted
average
number
of shares(ii)

$ 82,134
–
82,134

138.7
3.1
141.8

EPS

$ 0.83
(0.02)
0.81

EPS

$ 0.59
–
0.58

(i)

Excludes the effect of approximately 2.9 million options, restricted share units and warrants (2011: 4.8 million) to purchase common shares
that are anti-dilutive.

(ii)

In millions.

22. SHARE-BASED PAYMENT

Under the Maple Leaf Foods Share Incentive Plan in effect as at December 31, 2012 the Company may grant options to
its employees and employees of its subsidiaries to purchase shares of common stock and may grant Restricted Share
Units (“RSUs”) and Performance Share Units (“PSUs”) entitling employees to receive common shares. Options, RSUs,
and PSUs are granted from time to time by the Board of Directors on the recommendation of the Human Resources
and Compensation Committee. The vesting conditions are specified by the Board of Directors and may include the
continued service of the employee with the Company and/or other criteria based on measures of the Company’s
performance.

Under the Company’s Share Purchase and Deferred Share Unit Plan (“DSU Plan”), eligible Directors may elect to receive
their retainer and fees in the form of Deferred Share Units (“DSUs”) or as common shares of the Company.

Stock Options

A summary of the status of the Company’s outstanding stock options as at December 31, 2012 and 2011, and changes
during these years are presented below:

Outstanding, beginning of year
Granted
Exercised
Forfeited
Expired

Outstanding, end of year

Options currently exercisable

2012

2011

Options
outstanding

2,925,600
–
–
(35,000)
(289,000)

Weighted
average
exercise
price

$ 11.86
–
–
11.36
16.36

Options
outstanding

983,100
2,632,000
–
(82,900)
(606,600)

Weighted
average
exercise
price

$ 14.13
11.36
–
14.22
13.42

2,601,600

$ 11.36

2,925,600

$ 11.86

869,700

$ 11.37

293,600

$ 16.32

All outstanding share options vest and become exercisable over a period not exceeding five years (time vesting) from
the date of grant and/or upon the achievement of specified performance targets (based on return on net assets,
earnings, share price or total stock return relative to an index). The options have a term of seven years.

The number of options outstanding at December 31, 2012 including details on time and performance vesting conditions
of the options is as follows.

Options outstanding

Options currently
exercisable

Options subject to time
vesting

Range of exercise prices

Number
outstanding

Weighted
average
exercise
price

Weighted
average
remaining
term
(in years)

Number
exercisable

Weighted
average
exercise
price

Number
outstanding

Weighted
average
exercise
price

$ 11.36 to $ 13.50

2,601,000

$11.36

5.7

869,700

$11.37

1,731,300

$11.36

82

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

The number of options outstanding at December 31, 2011 including details on time and performance vesting conditions
of the options is as follows.

Options outstanding

Options currently
exercisable

Options subject to
time vesting

Weighted
average
exercise
price

$ 11.37
16.38

$ 11.86

Weighted
average
remaining
term
(in years)

6.7
0.7

6.1

Number
outstanding

2,640,100
285,500

2,925,600

Number
exercisable

8,100
285,500

Weighted
average
exercise
price

Number
outstanding

$ 14.18
16.38

2,632,000
–

293,600

$ 16.32

2,632,000

Weighted
average
exercise
price

$ 11.36
–

11.36

Range of exercise prices

$ 11.36 to $ 14.90
16.37 to 16.88

$ 11.36 to $ 16.88

At grant date, each option series is measured for fair value based on the Black-Scholes formula. Expected volatility is
estimated by considering historic average share price volatility. The inputs used in this model for the options granted in
2011 (none in 2012) are as follows:

Fair value at grant date
Share price at grant date
Exercise price
Expected volatility(i)
Option life(ii)
Expected dividends
Risk-free interest rate(iii)

(i) Weighted average volatility

(ii) Expected weighted average life

(iii) Based on Government of Canada bonds

2011

$
$
$

11.37
11.37
11.36
31.88%
4.5 years
1.41%
1.46%

There were no options granted in 2012. The fair value of options granted in 2011 was $5.8 million and is amortized to
income on a graded basis over the vesting periods of the related options. Amortization charges in 2012 relating to
current and prior year options were $3.3 million (2011: $0.9 million).

Restricted Stock Units

The Company has two plans under which RSUs may be granted to employees. The awards under the Share Incentive
Plan (adopted in 2004) are satisfied by the issuance of treasury shares on maturity, while awards granted under the
Restricted Share Unit Plan (adopted in 2006) are satisfied by shares to be purchased on the open market by a trust
established for that purpose.

In both plans, RSUs are subject to time vesting and performance vesting. The performance vesting is based on the
achievement of specified stock performance targets relative to a North American index of food stocks or on Company
performance relative to predetermined targets. Under the 2004 Plan, one common share in the capital of the Company
will be issued to the holder on vesting. All outstanding RSUs under the 2004 Plan vest over a period between three and
five years from the date of grant. Under the 2006 Plan for units granted prior to 2011, between 0.5 and 1.5 common
shares in the capital of the Company can be distributed to each RSU as a result of the performance of the Company
against the target levels required for vesting. For units granted in 2011 one common share of the Company may be
distributed to each RSU, these units vest strictly over time. The 2011 grant also included a grant of PSUs. These PSUs
provide the holder with up to two RSUs based on Company performance targets. All outstanding RSUs under the 2006
Plan vest over a period of one and a half to three years from the date of grant.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

83

A summary of the status of the Company’s RSU plans (including PSUs) as at December 31, 2012 and 2011 and changes
during these years is presented below:

Outstanding, beginning of year
Granted
Exercised
Forfeited
Expired

2012

2011

RSUs
outstanding

6,062,622
28,550
(1,163,610)
(99,600)
(1,240,790)

Weighted
average
fair value
at grant

$10.30
11.30
8.91
10.38
8.92

RSUs
outstanding

6,385,435
1,518,850
(1,649,640)
(105,043)
(86,980)

Weighted
average
fair value
at grant

$ 9.58
11.00
8.15
9.43
10.82

Outstanding, end of year

3,587,172

$ 11.23

6,062,622

$ 10.30

The fair value of RSUs (including PSUs) granted in 2012 was $0.3 million (2011: $14.5 million) and is amortized to income
on a graded basis over the vesting periods of the related RSUs. Amortization charges in 2012, relating to current and
prior year RSUs, were $21.4 million (2011: $18.5 million). The key assumptions used in the valuation of fair value of RSUs
granted during the year include the following:

Expected RSU life (in years)
Forfeiture rate
Risk-free discount rate

Share Purchase and Deferred Share Unit Plan

2012

2011

2.9
14.6%
1.0%

2.4
11.9%
1.1%

If an eligible Director elects to receive his or her retainer and fees as common shares of the Corporation, the Company
purchases shares at market rates on behalf of the participating Directors.

If an eligible Director elects to receive his or her fees and retainer in the form of DSUs, each DSU has a value equal to
the market value of one common share of the Company at the time the DSU is credited to the Director. DSUs attract
dividends in the form of additional DSUs at the same rate as dividends on common shares of the Company. The value of
each DSU is measured at each reporting date and is equivalent to the market value of a common share of the Company
at the reporting date.

A summary of the status of the Company’s outstanding DSUs as at December 31, 2012 and 2011, and changes during
these years is presented below:

Units outstanding

Outstanding, beginning of year

Additions: granted
Additions: dividend revinvestment

Exercised

Outstanding, end of year

Value at December 31

23. COMMITMENTS AND CONTINGENCIES

2012

2011

364,234
108,810
5,848
(37,361)

280,748
78,790
4,696
–

441,531

364,234

$ 5,286

$ 3,945

(a) The Company has been named as defendant in several legal actions and is subject to various risks and

contingencies arising in the normal course of business. Management is of the opinion that the outcome of these
uncertainties will not have a material adverse effect on the Company’s financial position.

(b) In the normal course of business, the Company and its subsidiaries enter into sales commitments with customers,
and purchase commitments with suppliers. These commitments are for varying terms and can provide for fixed or
variable prices. With respect to certain of its contracts, the Company has the right to acquire at fair value, and the
suppliers have the right to sell back to the Company, certain assets that have an estimated fair value of $4.9 million
(2011: $8.2 million). The Company believes that these contracts serve to reduce risk, and does not anticipate that
losses will be incurred on these contracts.

84

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(c) The Company has entered into a number of construction contracts as a part of its Value Creation Plan related to

the construction of new and expansion of existing facilities. Contract commitments at the end of 2012 were $428.4
million (2011: $109.9 million).

(d) The Company has operating lease, rent and other commitments that require minimum annual payments as follows:

2013
2014
2015
2016
2017
Thereafter

$ 67,159
55,510
46,318
38,158
26,216
83,735

$ 317,096

During the year ended December 31, 2012 an amount of $54.2 million was recognized as an expense in earnings in
respect of operating leases (2011: $55.6 million).

24. RELATED PARTY TRANSACTIONS

The Company has a 90.0% controlling interest in Canada Bread Company, Limited (“Canada Bread”), a publicly traded
subsidiary that is consolidated into the Company’s results. Transactions between the Company and its consolidated
entities have been eliminated on consolidation.

McCain Capital Corporation (“MCC”) which was a 31.3% shareholder of the Company, until December 2, 2011, owned
shares in another Canadian business, McCain Foods Limited. On December 2, 2011, MCC reorganized its shareholdings
such that it is no longer a related party of the Company. As a result of this, the Company is no longer a related party
with McCain Foods Limited. For the period of 2011 that McCain Foods Limited was a related party, the Company
recorded sales to McCain Foods Limited of $2.9 million in the normal course of business at market prices.

Day & Ross Transportation Group, a subsidiary of McCain Foods Limited, was a related party to the Company until
December 2, 2011. For the period of 2011 during which Day & Ross Transportation Group was a related party, the
Company incurred costs of $6.2 million in respect of transportation services from Day & Ross Transportation Group in
the normal course of business at market prices.

The Company sponsors a number of defined benefit and defined contribution plans as described in Note 10. During
2012, the Company received $1.1 million (2011: $1.5 million) from the defined benefit pension plans for the reimbursement
of expenses incurred by the Company to provide services to these plans. In 2012, the Company’s contributions to these
plans were $42.2 million (2011: $33.3 million).

Key management personnel are those persons having authority and responsibility for planning, directing and controlling
the activities of the Company and or its subsidiary, directly or indirectly, including any external director of the Company
and or its subsidiary.

Remuneration of key management of the Company comprises of the following expenses:

Short-term employee benefits
Salaries, bonuses and fees
Company car allowance
Other benefits

Total short-term employee benefits

Post-employment benefits

Share-based benefits

Total remuneration

2012

2011

$ 13,388
474
1,135

$ 18,589
417
193

$ 14,997

$ 19,199

1,555

18,553

1,480

13,941

$ 35,105

$ 34,620

During 2011 and 2012, key management did not exercise share options granted under the Maple Leaf Foods Share
Incentive Plan.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

85

25. GOVERNMENT INCENTIVES

During 2012, the Company recorded government incentives in earnings totalling $10.1 million (2011: $9.8 million). Of this
amount, $7.8 million (2011: $8.2 million) related to incentives from the Canadian government to support the
development of renewable energies. A further $1.5 million (2011: $1.5 million) related to AgriStability benefits from the
Province of Ontario and $0.8 million (2011: $0.1 million) related to other incentives.

During 2012, the Company also received a $4.4 million interest-free loan from the Canadian government related to
investments in primary pork processing. The loan is repayable over a period of ten years beginning in 2013. The benefit
of the below-market rate of interest is treated as a government incentive and has been capitalized to the assets
associated with the project and is recognised in earnings over their useful life as a reduction of depreciation.

During 2011, the Company recorded incentives of $2.6 million from the Province of Ontario to purchase equipment as
required by the Canadian Food Inspection Agency. This amount has been recorded as a reduction to the carrying value
of the assets associated with the project and is recognised in earnings over their useful life as a reduction of
depreciation.

26. SEGMENTED FINANCIAL INFORMATION

Reportable Segmented Information

The Company has three reportable segments, as described below, which are groupings of the Company’s CGUs. These
segments offer different products, have separate management structures, and have their own marketing strategies and
brands. The Company’s Management regularly reviews internal reports for these segments. The following describes the
operations of each segment:

(a) The Meat Products Group comprises value-added processed packaged meats; chilled meal entrees and lunch kits;

primary pork and poultry processing.

(b) The Agribusiness Group comprises the Company’s hog production and animal by-products recycling operations.

(c) The Bakery Products Group comprises the Company’s 90.0% (2011: 90.0%) ownership in Canada Bread Company,

Limited, a producer of fresh and frozen par-baked bakery products including breads, rolls, bagels, artisan and sweet
goods, and fresh pasta and sauces.

(d) Non-allocated costs comprise expenses not separately identifiable to business segment groups. These costs include
general expenses related to, systems implementation, consulting fees related to the Company’s Board renewal
program, research involving the Company’s Value Creation Plan, changes in fair value of biological assets, and
unrealized gains or losses on commodity contracts.

Non-allocated assets comprise corporate assets not separately identifiable to business segment groups. These
include, but are not limited to, corporate property and equipment, software, investment properties, and tax
balances.

86

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Sales

Meat Products Group
Agribusiness Group
Bakery Products Group

Earnings before restructuring and other related

2012

2011

$ 3,003,444
294,713
1,566,622

$ 3,039,460
259,644
1,594,520

$ 4,864,779

$ 4,893,624

costs and other income
Meat Products Group
Agribusiness Group
Bakery Products Group
Non-allocated costs

Capital expenditures

Meat Products Group
Agribusiness Group
Bakery Products Group

Depreciation and amortization

Meat Products Group
Agribusiness Group
Bakery Products Group

As at December 31,

Total assets

Meat Products Group
Agribusiness Group
Bakery Products Group
Non-allocated assets

Goodwill

Meat Products Group
Agribusiness Group
Bakery Products Group

$

121,272
68,436
97,634
(14,071)

95,987
81,895
86,294
(1,206)

273,271

$

262,970

$

$

$

234,663
16,361
55,310

$

306,334

$

61,260
15,980
55,499

$

$

$

84,437
17,108
127,626

229,171

57,702
16,126
52,162

$

132,739

$

125,990

2012

2011

$ 1,617,413
275,167
1,005,432
345,684

$ 1,465,576
223,013
937,292
314,578

$ 3,243,696

$ 2,940,459

$

442,925
13,845
296,386

$ 442,336
13,845
297,558

$

753,156

$

753,739

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

AR 2012

MAPLE LEAF FOODS INC.

87

Information about Geographic Areas

Property and equipment and investment property located outside of Canada was $98.6 million (2011: $105.9 million). Of
this amount, $59.1 million (2011: $65.0 million) was located in the United States and $39.2 million (2011: $40.7 million)
was located in the U.K.

Goodwill attributed to operations located outside of Canada was $58.5 million (2011: $59.5 million) which is all attributed
to operations in the United States.

Revenues earned outside of Canada were $1,112.8 million (2011: $1,230.1 million). Of this amount $524.8 million (2011:
$536.7 million) was earned in the United States, $266.0 million (2011: $309.8 million) was earned in Japan, and $128.8
million (2011: $153.0 million) was earned in the U.K. Revenue by geographic area is determined based on the shipping
location.

Information about Major Customers

During the year, the Company reported sales to one customer representing 11.4% (2011: 11.5%) of total sales and another
representing 10.1% (2011: 8.4%) of total sales. These revenues are reported in both the Meat Products Group and Bakery
Products Group. No other sales were made to any one customer that represented in excess of 10% of total sales.

27. BUSINESS COMBINATIONS

On February 1, 2012, the Company acquired the assets including chicken production quota units held by Bon Accord
Poultry Ranch Ltd., Brooks Poultry Ranch Ltd., Fraser Ridge Poultry Farm Ltd., and other private individuals (collectively
the “Poultry Farm”). The purchase price was $31.1 million, and the Company settled the transaction in cash. The
transaction was accounted for as a business combination, and resulted in goodwill of $0.5 million. Since the date of
acquisition, the Poultry Farm has generated gross revenues of $4.6 million relating to intercompany sales which were
eliminated on consolidation, and pre-tax earnings of $1.2 million. Revenue and net earnings information for the period of
2012 prior to acquisition is not readily attainable as the Poultry Farm was previously privately held. Management expects
to sell the farm and quotas within a 12-month period, and has recorded the assets as held for sale. The assets purchased
comprise the following:

Property and equipment
Indefinite life intangible assets

Fair value
February 1, 2012

$ 2,560
28,100

$ 30,660

On November 27, 2012, the Company acquired specific assets and liabilities held by Paradigm Farms Ltd. (“Paradigm”),
a privately held entity engaged in hog production, related to the purchase of the business of Puratone Corporation. The
purchase price was $2.2 million, and the Company settled the transaction in cash.

On December 14, 2012, the Company acquired specific assets and liabilities held by The Puratone Corporation, Pembina
Valley Pigs Ltd., and Niverville Swine Breeders Ltd., (collectively “Puratone”), privately held entities engaged in hog
production. The purchase price was $44.5 million, and the Company settled the transaction in cash.

The acquisitions of Paradigm and Puratone resulted from Management’s requirement to secure supply for the
Company’s hog processing operations. The acquisitions have been accounted for as business combinations and resulted
in a combined gain of $5.3 million recorded in other income ($4.1 million net of tax). Of this amount, $0.7 million relates
to the acquisition of Paradigm with the remaining $4.6 million related to the acquisition of Puratone. The gain on
business combinations was the result of acquiring Paradigm and Puratone at a time when these businesses were
experiencing significant financial difficulties.

Transaction costs of $1.1 million associated with the acquisitions have been excluded from the consideration paid and
have been recognised as an expense in other income (expense) in the current year.

The Company is still working to finalize the amounts recorded in the business combination.

Since the date of acquisition, Paradigm has generated gross revenues of $0.4 million relating to intercompany sales
which were eliminated on consolidation, a pre-tax earnings of $nil and Puratone has generated revenues of $1.2 million
(net of intercompany sales of $1.8 million which were eliminated on consolidation), and pre-tax earnings of $0.3 million.

88

MAPLE LEAF FOODS INC.

AR 2012

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

Had Paradigm been consolidated from January 1, 2012, the consolidated statement of earnings would have included
revenue of $1.2 million (excluding intercompany sales of $8.7 million which would be eliminated on consolidation) and a
pre-tax loss of $1.8 million. Had Puratone been consolidated from January 1, 2012, the consolidated statement of
earnings would have included revenue of $39.3 million (excluding intercompany sales of $60.5 million which would be
eliminated on consolidation) and a pre-tax loss of $12.7 million.

The assets acquired and liabilities recognised at the date of acquisition are as follows:

Puratone Fair Value
December 14, 2012

Paradigm Fair Value
November 27, 2012

Current assets

Accounts receivable
Inventory
Biological assets
Prepaid expenses and other assets

Non-current assets

Property and equipment
Other long-term assets

Current liabilities

Bank indebtedness
Other payables
Current portion of long-term debt

Non-current liabilities

Long-term debt
Other long-term liabilities

28. SUBSEQUENT EVENTS

$

366
4,182
23,698
467

24,471
305

(217)
(1,570)
(204)

(634)
(1,764)

$

–
55
967
–

2,016
–

–
(55)
–

–
–

$ 49,100

$ 2,983

On January 4, 2013, the Company sold the assets related to its potato processing product facility in Lethbridge, Alberta
to Cavendish Farms Corporation for proceeds of $57.8 million resulting in a pre-tax gain of approximately $44.5 million.
The majority of these assets are classified as held for sale on the December 31, 2012 balance sheet.

On January 30, 2013, the Company announced plans to close a bakery in Grand Falls, New Brunswick on June 28, 2013
and a bakery in Edmonton, Alberta on March 30, 2013. The Company will incur approximately $6.3 million before taxes
in restructuring costs, of which approximately $4.2 million are cash costs.

Corporate information

capITal sTocK

aNNUal meeTING

CORPORaTe inFORmaTiOn

|   aR 2012 

|  MapLe LeaF F OODS InC. 

|  89

The annual meeting of shareholders 
of Maple Leaf Foods Inc. will be held 
on Thursday, May 2, 2013 at 11:00 a.m.  
at the MaRS Discovery District,  
101 College Street, Toronto Ontario.

dIVIdeNds

The declaration and payment of 
quarterly dividends are made at the 
discretion of the Board of Directors. 
anticipated payment dates in 2013: 
March 28, June 28, September 30 
and December 31.

TRaNsfeR aGeNT aNd 
ReGIsTRaR

Computershare Investor Services Inc. 
100 University avenue, 9th Floor 
north Tower, Toronto, Ontario 
Canada M5J 2Y1 
Tel: (514) 982-7555 
or 1-800-564-6253  
(toll-free north america)  
or service@computershare.com

aUdIToRs

KpMG LLp 
Toronto, Ontario

sHaReHoldeR INQUIRIes

Inquiries regarding dividends, 
change of address, transfer 
requirements or lost certificates 
should be directed to the Company’s 
transfer agent:

sTocK excHaNGe lIs TINGs 
aNd sTocK sYmBol

The Company’s voting common 
shares are listed on the Toronto 
Stock exchange and trade under  
the symbol “MFI”.

RappoRT aNNUel

Si vous désirez recevoir un 
exemplaire de la version française de 
ce rapport, veuillez écrire à l’adresse 
suivante : Secrétaire de la société, 
Les aliments Maple Leaf Inc.,  
30 St. Clair avenue West,  
Bureau 1500,  
Toronto, Ontario M4V 3a2.

Computershare Investor Services Inc. 
100 University avenue, 9th Floor 
north Tower, Toronto, Ontario 
M5J 2Y1 Canada 
Tel: (514) 982-7555 
or 1-800-564-6253  
(toll-free north america)  
or service@computershare.com

compaNY INfoRmaTIoN

For Investor Relations please call  
(416) 926-2005.

For copies of annual and quarterly 
reports, annual information form and 
other disclosure documents, please 
contact our Senior Vice-president, 
Transactions & administration  
and Corporate Secretary at  
(416) 926-2000.

The Company’s authorized capital 
consists of an unlimited number of 
voting common shares, an unlimited 
number of non-voting common 
shares and an unlimited number of 
preferred shares issuable in series.  
at December 31, 2012, 140,044,089 
voting common shares were issued 
and outstanding, for a total of 
140,044,089 outstanding shares. 
There were 733 shareholders of 
record of which 695 were registered 
in Canada, holding 98.89% of the 
issued voting shares.

owNeRsHIp

as at December 31, 2012, the 
Company’s major shareholder is 
McCain Capital Inc. holding 
45,773,783 voting shares representing 
32.69% of the total issued and 
outstanding shares. Michael H. McCain 
beneficially owns and controls  
100% of McCain Capital Inc. and has 
direct ownership and control of an 
additional 225,000 common shares 
of the Corporation. In aggregate,  
Mr. M.H. McCain has beneficial 
ownership or control of 45,998,783 
common shares or 32.85% of the 
common shares. West Face Capital 
Inc. holds 15,894,413 voting shares 
representing 11.35% of the total 
issued and outstanding shares. The 
remainder of the issued and 
outstanding shares are publicly held.

coRpoRaTe offIce

Maple Leaf Foods Inc. 
30 St. Clair avenue West  
Suite 1500 
Toronto, Ontario, Canada  
M4V 3a2 
Tel: (416) 926-2000 
Fax: (416) 926-2018 
www.mapleleaffoods.com

 
This page intentionally left blank

Building Value by Building Brands

Maple Leaf Foods produces a wide variety of innovative, nutritious meat and 
bakery products under our flagship consumer brands – Maple Leaf®, Schneiders® 
and Dempster’s® – and a family of strong national and regional brands. Already a 
market leader across our businesses and categories, innovation fuels the value-
added growth that will build shareholder value. 

CMYK

CMYK

®

.

m
o
c
n
g
i
s
e
d
s
k
r
o
w
w
w
w

.

.

i

i

D
T
L
s
n
o
T
a
C
n
u
m
m
o
C
n
g
s
e
D
s
k
r
o
W
e
h
T

i

:

n
g
i
s
e
D
d
n
a

t
p
e
c
n
o
C

TM/MC

 
 
 
 
 
 
 
 
 
 
m

a

p

l

e

l

e

a

f

f

o

o

d

s

I

N

c

.

|

2

0

1

2

A

n

n

u

A

L

R

e

P

O

R

T

Maple Leaf Foods is guided by a strong set of values that define how  

we operate and make decisions that affect our business and the communities  

in which we live and work. Sustainability is a natural outcome of those values. 

We have proven that we can do well and do good at the same time. 

Please download our report at www.mapleleaffoods.com/sustainability.

(cid:48)(cid:44)(cid:59)fpo

(cid:41)(cid:85)(cid:82)(cid:80)(cid:98)(cid:85)(cid:72)(cid:86)(cid:83)(cid:82)(cid:81)(cid:86)(cid:76)(cid:69)(cid:79)(cid:72)(cid:98)
(cid:86)(cid:82)(cid:88)(cid:85)(cid:70)(cid:72)(cid:86)

(cid:38)(cid:19)(cid:19)(cid:19)(cid:19)(cid:19)(cid:19)

Maple Leaf Foods Inc. 

30 St. Clair Avenue West, Suite 1500 

Toronto, Ontario, Canada  M4V 3A2

www.mapleleaffoods.com