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MedAdvisor

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FY2019 Annual Report · MedAdvisor
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Annual financial report 
 for the year ended  
30 June 2019 

MedAdvisor Limited 
ABN 17 145 327 617 

MedAdvisor’s (ASX: MDR) core purpose is to tackle the global  issue of medication 
non-adherence  and  poor  health  literacy  to  drive  improved  health  outcomes  for 
patients by making medication manageable. 

Contents 
Chairman’s letter 
FY19 Results summary & highlights 
Directory 
Directors’ reports 
Auditor’s independence declaration 
Corporate governance statement  
Financial report for year ended 30 June 2019 
Directors’ declaration 
Independent auditor’s report 
Shareholder information 

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Chairman’s Letter 

Dear Shareholders, 

I would like to thank you for your support and bid a 
warm welcome to shareholders who have joined us 
this year.  

We  are  delighted  to  share  our  strong  domestic 
performance, with total revenues increasing by 24% to 
$9.2m  (vs  $7.4m  in  FY18),  and  operating  revenue 
increasing  by  25%  to  $8.2m  vs  $6.6m  in  FY18. 
MedAdvisor has consolidated its leadership position in 
the  Australian  community  pharmacy  network,  with 
over 55% of pharmacies licensing PlusOne to connect 
to  and  support  their  patients.  Over  1.2m  Australians 
are  now  digitally  connected  through  MedAdvisor, 
helping  them  to  make  medication  manageable.  We 
ran  58  funded  Health  Programs  in  FY19,  generating 
$1m  in  revenue  (+48%  from  FY18)  for  23  different 
health program funders.  

Building  from  this  strong  core,  the  team  have  made 
great  progress 
in  globalising  the  platform  and 
identifying  partners  and  customers  eager  to  deploy 
MedAdvisor into new markets. As we enter FY20, the 
pathway to revenues from at least three new markets 
is clear. 

US 

In  FY19,  we  built  a  strong,  experienced  team  to 
conclude the partnerships and build the relationships 
needed  for  long  term  success  in  the  market.  A 
commercial  partnership  was  struck  with  Adheris 
Health, the leading provider of patient adherence and 
to  US  pharmaceutical 
engagement 
initial  12  month  partnership 
companies.  The 
agreement  opens  up  MedAdvisor’s  Health  Programs 
for the benefit of the ~197m US customers of 26,000+ 
pharmacies  that  Adheris  Health  already  works  with. 
We expect revenues from the US to begin to flow from 
late 1HFY20. 

solutions 

Asia 

In May 2019, we completed the formation of a 50:50 
joint  venture  with  Zuellig  Pharma  Holdings  Pte  Ltd 
(“Zuellig  Pharma”).  Zuellig  Pharma’s  $US13  billion 
business provides healthcare services to over 350,000 
medical 
clinics, 
hospitals) across South East Asia, and works with over 
1,000  corporate  clients, 
top  20 
pharmaceutical companies in the world. 

(pharmacies,  medical 

including 

facilities 

the 

The  50:50  joint  venture  subsequently  signed  its  first 
pharmacy  chain  customer,  MedExpress  Drugstores 

(“MedExpress”).  MedExpress  is  the  leading  hospital 
outpatient  pharmacy  chain  in  the  Philippines  serving 
in  50  key 
approximately  1.5  million  customers 
hospitals  nationwide  and  is  also  the  leading  delivery 
service  drugstore  in  the  Philippines.  MedAdvisor  will 
provide a MedExpress branded app to support digital 
medication  ordering  for  customers.  We  expect 
revenues from Asia to commence in 1HFY20. 

UK 

In August 2019, we entered the UK market through an 
agreement with our first UK pharmacy chain customer, 
The  Day  Lewis  Group  (“Day  Lewis”).  Day  Lewis  will 
rollout  PlusOne  to  its  270  pharmacies  and  a  white 
labelled  MedAdvisor  app  to  its  1m+  customers  to 
support  medication  ordering  and  management.  We 
are expecting revenues in the UK to begin in 2HFY20.  

Executive Team Changes 

We had a number of executive changes over the year. 
In September 2018, we appointed Ruba El-Afifi to the 
role of EGM People & Culture. Ruba has a rich history 
in  senior  HR  roles  and  most  recently  from  Oracle’s 
Aconex  where  she  was  GM  Human  Resources.  This 
was followed with the appointment of Victor Kovalev 
an experienced Silicon Valley CTO, most recently CTO 
at Redbubble (ASX:RBL) as  our new CTO and Head of 
Global Product. Finally, we appointed Simon Glover as 
CFO.  Simon  is  a  highly  regarded  finance  professional 
who has held a number of senior finance roles in large 
listed  companies  such  as  Tabcorp  Holding  (ASX:TAH) 
and  Coles  Group  (ASX:COL)  and  also  brings  prior 
industry experience from his time at Mayne Pharma. 
These  significant  appointments  reflect  MedAdvisor’s 
ability to continue to attract high calibre talent and the 
acceleration of its growth initiatives. 

Looking ahead 

There is significant potential in the domestic market to 
connect  more  patients,  pharmacies,  GPs  and  health 
programs. The traditional patient acquisition  channel 
– our pharmacy customers – continues to drive patient 
uptake. Additionally, we continue to explore ways to 
drive further patient growth via other stakeholders in 
patient health, including hospitals and GPs. Growth in 
take up of our Health Programs shows great promise, 
and we continue to explore opportunities to bring new 
program  funders  beyond  pharma  companies  to 
leverage  our  platform,  such  as  hospitals,  health 
insurers and the Government.

Globally, we recognize that the potential opportunity 
for  MedAdvisor  that  is  being  unlocked  through  the 
partnerships  and  early  customer  wins  across  the  US, 
Asia and UK, is many times larger than the Australian 
Page | 1 

business  on  its  own.  By  globalizing  the  MedAdvisor 
platform and partnering with leading local companies, 
we are providing a lower cost, faster market entry and 
a shorter path to revenue.  

We have a bold ambition to address the global issue of 
medication non-adherence and poor health literacy to 
drive  improved  health  outcomes  for  patients  by 
making medication manageable.  

continued success of MedAdvisor in what promises to 
be another extremely busy year. 

Finally,  on  behalf  of  the  Board, 
I  thank  our 
shareholders for their continued support  and extend 
my thanks to all our partners and customers. 

Yours Sincerely 

We have built a strong, experienced leadership team 
across  our  key  markets  to  ensure  excellence  in  our 
execution.  I would like to acknowledge the work of the 
Executive Team, led by Robert Read and that of all of 
our  employees  who  continue  to  strive  to  make 
medication  manageable 
Their 
commitment and effort will form the basis for the  

patients. 

for 

Peter Bennetto 
Chairman 
Camberwell, 29 August 2019. 

Page | 2  

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary of 2019 financial year results 

Revenue breakdown by financial year           

Fixed v user based operating revenue 

Gross Margins by year 

increase 

SaaS  revenue  growth  driven  by 
pharmacy 
an 
network,  coupled  with  price 
increases. 

in 

User based revenues (Messaging 
and  Health  Program  fees)  has 
seen  strong  growth  from  the 
higher number of pharmacy and 
pharma Health Programs. 

Operating  revenue  continues  to 
increase  strongly  driven  by  a 
growing  pharmacy  network  and 
an  increased  number  of  Health 
Programs.  SaaS  based  Annual 
Recurring  Revenue  (ARR)  is  now 
~$6m. 

User based revenue is tracking at 
~40% of total operating revenues, 
up  from  37%  in  FY18  due  to  the 
strong  growth  in  revenue  from 
Health Services Programs. 

Gross Margins are stable in FY19 
at  ~88%  creating  significant 
operating 
the 
leverage 
business scales. Continued focus 
on the cost of doing business will 
support strong margins.  

as 

Page | 3  

 
 
 
 
 
           
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating and growth expenses to gross margin 

Operating performance to cash 

of 

our 
expenses 

fixed 
Coverage 
is 
operating 
increasing  as  a  result  of  the 
growth in our margins.  

in  growth 
investment 
The 
includes 
expenses 
the 
associated with both domestic 
and 
international  market 
development. 

from 

collections 

Cash 
the 
underlying business continue to 
be  strong  and  support  the 
growth of the business. 

Page | 4  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Full year profit and loss highlights 

Page | 5  

20192018Change$ 000's$ 000's$ 000's%RevenuesRevenues from services8,242       6,605       1,637       24.8%Total operating revenue8,242       6,605       1,637       24.8%R&D tax concession750          634          115          18.2%Government grants67            -          67            n/aNet finance income135          155          (21)          (13.4%)Total Other Revenue951          790          161          20.4%Total Revenue9,193       7,394       1,799       24.3%Direct costs(1,014)     (822)        (192)        23.4%Gross profit7,228       5,783       1,445       25.0%Gross margin188%88%n/a0.1%Major Expenses (exc. non-cash expenses)Development(7,380)     (3,662)     (3,718)     101.5%Marketing & sales(4,823)     (3,597)     (1,227)     34.1%New market development(391)        (529)        139          (26.2%)Administration(2,248)     (1,608)     (640)        39.8%Governance & listing costs(518)        (506)        (12)          2.4%Cash loss from continuing operations(7,181)     (3,330)     (3,851)     115.7%Depreciation & amortization(259)        (197)        (62)          31.6%Share based remuneration(661)        (821)        159          (19.4%)One off transaction costs-          (108)        108          (100.0%)Loss from continuing operations(8,101)     (4,455)     (3,646)     81.8%1 - margins are based on Revenues from servicesMargin growth maintained; supported by improved efficiency with technologyRevenue driven by continued growth in Pharmacy network, and user based fees, particularly Health Service ProgramsSignificant effort has been made to build capability and capacity to leverage the platform across multiple international markets. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Summary balance sheet 

Summary operating cash flow 

Page | 6  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Normalised Quarterly Cash Flow FY17-FY19 

The net operating cash flows and cash collections have been normalised by adjusting for the effects of receipt of the 
R&D Tax Concession by averaging those receipts over the year to which they relate. 

Page | 7  

 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate directory 

Directors 

  Mr Peter Bennetto                          Non-executive Chairman 

  Mr Robert Read                               Managing Director & CEO 

  Mr Joshua Swinnerton                   Founder & Executive Director 

  Mr Jim Xenos                                   Non-executive Director 

  Ms Sandra Hook                              Non-executive Director 

Company secretary 

  Mr Carlo Campiciano                       

Notice of annual general meeting 

  Details of the annual general meeting of MedAdvisor Limited are: 

At the offices of RSM Australia 

Level 21, 55 Collins Street 

  Melbourne Vic 3000 

9:00 a.m. on Tuesday 24th October 2019. 

Registered office 

Level 2, 971 Burke Road 

Camberwell Vic 3124 

Principal place of business 

Level 2, 971 Burke Road 

Camberwell Vic 3124 

Share register 

Computershare Investor Services Pty Ltd  

Auditor 

Lawyers 

Yarra Falls 

1152 Johnston Street 

Abbotsford Vic 3067 

RSM Australia Partners 

Level 21, 55 Collins Street 

  Melbourne Vic 3000 

  HWL Ebsworth - Lawyers 

Level 26, 530 Collins Street 

  Melbourne Vic 3000 

Stock exchange listing 

  MedAdvisor Limited shares are listed on the Australian Securities Exchange 

(ASX:MDR) 

Website 

  www.medadvisor.com.au 

Page | 8  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ report 

The Directors of MedAdvisor  Limited (‘MedAdvisor’) present their report, together with financial statements  of  the 
consolidated entity, being MedAdvisor Limited (‘the Company’) and its Controlled Entities (‘the Group’) for the year 
ended 30 June 2019. 

Directors 

The names of Directors in office at any time during or since the end of the year are: 

Peter Bennetto 
Robert Read 
Joshua Swinnerton  
Jim Xenos 
Sandra Hook 

Non-Executive Chairman 
Executive Director / Chief Executive Officer  
Executive Director / Founder  
Non-Executive Director  
Non-Executive Director  

Peter Bennetto, Non-Executive Chairman. 
GAICD, SA Fin. Director since 2013. 

Member of Audit and Risk Committee 
Member of the People and Remuneration Committee 

Peter Bennetto is an experienced company director, 
with  skills 
in  banking,  corporate  finance  and 
governance.    Peter  has  held  a  number  of  company 
director  positions 
in  exploration,  mining  and 
manufacturing  companies  listed  on  the  ASX  since 
1990.  Mr  Bennetto  has  been  Non-Executive 
Chairman  at  MedAdvisor  Limited  (formerly  Exalt 
Resources Limited) since November 28, 2013. 

Mr  Bennetto  is  currently  non-executive  Chairman  of 
Ironbark Zinc Ltd and Kingwest Resources Ltd.   

Robert Read, Executive Director/ CEO. 
BComm(Mgt), BA(Psych), GAICD. Director since 2015. 

Member of Audit and Risk Committee 
Member of the People and Remuneration Committee 

Robert Read has extensive commercial experience in 
a  wide  range  of  businesses,  including  Director  of 
Commercial  Strategy  and  Operations  in  one  of  the 
world’s leading pharmaceutical companies, and roles 
in Venture Capital and Private Equity. Robert brings a 
wide  range  of  skills  to  the  position  of  CEO  -  in 
financial 
leadership, 
performance 
deep 
understanding  of  the  requirements  to  successfully 
grow early stage businesses.      

and  marketing, 

improvement 

sales 

and 

a 

Joshua Swinnerton, Executive Director/ Founder.  
MEI,  GradCert  Eng.,  BE,  BCS(Hons).  Director  since 
2015. 

Joshua Swinnerton has extensive experience leading 
and managing sizeable IT ventures, both within large 
companies, as a consultant, and as the technical and 
operational  lead  of  start-up  companies.  Prior  to 
founding MedAdvisor, Josh led a technology start-up 

which he also founded and sold into the US as well as 
raising funds in the US for the company’s expansion 
and  managed  software  development.  During  this 
time  Mr  Swinnerton  gained  valuable  experience  in 
bridging the gap between innovative technology and 
business objectives. Josh also has extensive skills in 
building  and  managing  exceptional  development 
teams. 

Jim Xenos, Non-Executive Director. 
BSc, DipEd, AFAIM, GAICD. Director since 2015. 

Member of Audit and Risk Committee 
Chair of the People and Remuneration Committee 

Jim  Xenos  brings  to  the  board  a  wealth  of 
pharmaceuticals 
industry  experience  and  market 
insight, forged over 25+ years leading highly successful 
teams to drive strong commercial outcomes. 

He has a track record of delivering market share and 
profit  growth  across  national  and  multinational 
corporations by creating impactful brand and portfolio 
strategies,  and  by  introducing  new  product  offerings 
that  leverage  innovative  go-to  market  platforms  in 
highly competitive industry categories. 

In  addition  to  his  extensive  industry  knowledge,  Mr 
Xenos’  brings  to  the  role  a  sharp  strategic  mindset, 
collaborative approach and a single-minded focus on 
value creation. 

Sandra Hook, Non-Executive Director. 
GAICD. Director since 2016.  

Chair of Audit and Risk Committee 
Member of the People and Remuneration Committee 

Sandra Hook has 25+ years’ experience developing 
and implementing commercially successful business 
and brands driving growth and leading change. 

Page | 9  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ report - continued 

Sandra  has  a  track  record  in  delivering  customer-
centred  business  transformation  and  transitioning 
traditional 
rapidly evolving 
environments.  

organisations 

in 

brings 

extensive operational, 

Sandra 
financial 
management  and  strategic  experience  built  over  a 
includes CEO,  COO,  GM,  Marketing 
career  which 
Director  and  Snr  Brand  Manager  with  some  of 
Australia’s  largest media companies  including  News 
Limited, Foxtel, Federal Publishing Company, Murdoch 
Magazines and Fairfax.  She brings a strong focus on 

customer-centric  growth  and  digital  innovation  at 
Board level. 

Since 2000 she has served as a non-executive director 
on listed, public and private companies, and 
government bodies. 

and  marketing 

listed  digital, 
Sandra is currently  director  of  ASX 
technology 
communications 
companies: RXP Services Ltd and IVE Group Ltd, as well 
as .au Domain Administration Ltd and the Sydney Fish 
Market  Ltd. She  is  a  trustee  of  the Sydney  Harbour 
Federation Trust.   

Company secretary 

Carlo Campiciano, Company Secretary/ CFO 
MEI, GradDip(Comp), Bbus(Acc), GIA(cert), MIPA.  

Carlo Campiciano is a qualified accountant with extensive experience working with business on a wide range of areas 
including taxation, finance, operations, planning, operational and financial strategy. Mr Campiciano commenced his 
career with Coopers & Lybrand where he completed his Professional Year of Study which qualified him for admittance 
to the Institute of Chartered Accountants before moving onto roles in professional services firms as well as roles in 
industry  which  extended  both  his  technical  as  well  as  practical  business  skills.  Mr  Campiciano  was  a  Director  of 
MedAdvisor International Pty Ltd prior to the relisting of MedAdvisor Limited and was the CFO from 2012 until June 
30, 2019. 

Directors’ meetings 

Page | 10  

 
 
  
 
 
 
 
 
 
 
 
 
 
Directors’ report - continued 

Principal activities 

The  principal  activities  of  the  Entity  have  continued  to  be  the  development  and  deployment  of  the  MedAdvisor 
medication  and  adherence  platform.  The  MedAdvisor  platform  is  focused  on  improving  health  outcomes  by 
connecting health professionals with their patients using mobile and web technologies. 

Operating results 

During  the  year,  the  Company  reported  a  net  loss  of  $8,101,385  (2018  $4,454,211).  Operating  revenue  totaled 
$8,241,993, growing 25% on the prior financial year (2018 $6,604,762). 

Dividends 

No dividends have been paid or declared by the Company since the beginning of the year. 

Review of operations 

MedAdvisor’s core purpose is to tackle the global issue of medication non-adherence and poor health literacy to drive 
improved health outcomes for patients by making medication manageable.  Improving adherence and health literacy 
creates  benefits  for  all  MedAdvisor’s  stakeholders;  for  patients,  improved  health  outcomes,  for  pharmacy  and 
pharmaceutical companies, increased revenue and for healthcare payors such as government, health insurers and 
hospitals, reduced health costs.  

Delivering on this core purpose, MedAdvisor derives revenue from three key customer segments: 

1.  Pharmacies, that pay SaaS fees (plus messaging fees) for a license to PlusOne, a pharmacy software solution 
that digitally connects a pharmacy to its patients via an App, SMS and web/email and supports the delivery 
of a range of health programs and services (‘Health Programs’);  

2.  Pharmaceutical companies, that pay a per patient fee for the delivery of Health Programs directly to patients 

or in-pharmacy; and 

3.  Patients, who get free access to the App, SMS and web/email services (‘MedAdvisor App’) and can pay for 

premium services such as certain GP-related services. 

Customer Type: Pharmacy 
Product: PlusOne 

The  global  landscape  for  the  pharmacy  sector  is  experiencing  significant  change.  In  a  range  of  markets,  revenue 
derived from the traditional source of medication dispensing has been falling for some time, resulting in increased 
pressure to offer customers value-added health services and programs. Competitive pressure from non-traditional, 
new market entrants like Amazon is also driving consumer expectations around convenience and digital experience 
that raise the bar for the sector.  

PlusOne offers pharmacies a Software-as-a-Service solution that empowers them to digitally connect to their patients, 
automate medication reminders, and offer a range of ordering and medication related services. In addition to allowing 
patients to “click & collect” their medication, pharmacies use PlusOne to alert them to health programs and services 
funded by the government (through 6CPA) and pharmaceutical companies (through MedAdvisor) that are relevant 
and  appropriate  for  their  patients.  Patients  can  be  enrolled,  a  record  of  the  delivery  of  the  program  or  service 
streamlined, and any fees earned by the pharmacy automatically claimed.  

Importantly, pharmacies using PlusOne report higher customer loyalty  with less than 3% of MedAdvisor App users 
changing pharmacy within the App, improved adherence for their connected patients (+20%), and the simpler  

Page | 11  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ report - continued 

mechanism for services delivery means time savings that lead to more services and more revenue. 

Customer Type: Pharmaceutical Companies 
Products: Health Programs 

The  World  Health  Organisation  (“WHO”)  estimates  that  medical  adherence  to  long  term  therapies  in  developed 
nations is approximately 50%, and closing the gap represents the largest  driver of the  avoidable health costs that 
ensue, impacting the funders of health care including governments, health insurers and hospitals. In addition, low 
adherence costs pharmaceutical companies more than $630 billion1 in revenue each year. 

MedAdvisor’s Health Programs offer pharmaceutical companies a platform for distribution of direct to patient and in-
pharmacy programs to large, aggregated, hard to reach audiences to communicate information to drive quality use of 
medicine, health literacy resulting in improved adherence, and seek to reduce the $630B loss in revenue. MedAdvisor 
is working toward becoming a global leader in the distribution of Health Programs, with its global reach expanding 
dramatically in FY19 through a combination of its partnership with Adheris, its joint venture with Zuellig Pharma, and 
its UK market entry.  

MedAdvisor offers several Health Program types to meet pharmaceutical companies’ requirements, including digital 
adherence, healthcare provider intervention, patient awareness, clinical trial recruitment, and patient surveys. Fees 
are  charged  on  a  per  patient  basis.  The  advantage  for  global  pharmaceutical  companies  of  working  through 
MedAdvisor  is  the  aggregation  of  hard  to  reach  audiences  across  multiple  pharmacy  chains  that  results  in  lower 
overhead, centralized compliance processes, the range of Health Program types, and a proven model for improving 
patient adherence.  

Customer Type: Patients  
Product: MedAdvisor App 

In each of the markets that MedAdvisor operates in, a large part of the population (typically upwards of 50%) suffers 
from at least one chronic condition and is on at least one long-term  medication. MedAdvisor  App patients report 
feeling more in  control of their health and  medication, being more organized around their medication and saving 
significant time in the ordering process. The added peace of mind that comes from having easy access to medication 
history for those in more frequent interactions with the health system cannot be underestimated.  

The MedAdvisor App provides a digital connection for patients to their pharmacist to support them in their medication 
journey. Comprising important information regarding their medication, the ability to pre-order when required and 
added benefits including dosage reminders, a GP script renewal service and carer mode that allows users to take care 
of others.  

Domestic Business 

MedAdvisor’s  Australian  business  represents  a  strong,  growing  core  for  the  company.  At  the  close  of  FY19, 
MedAdvisor had over 3,300 pharmacies using PlusOne (55% of the Australian market) to digitally connect to over 1.2 
million patients and to process in excess of $300m worth of medication orders. In addition, MedAdvisor’s pharmacy 
network increased the number of Federal Government funded, 6CPA professional services in FY19 by over 76% and 
MedAdvisor delivered an additional 58 Health Programs funded by Pharmaceutical Companies, up from 30 in FY18. 

1 https://www.rdmag.com/news/2016/11/medication-nonadherence-costs-billions-lost-revenue 

Page | 12  

 
 
 
 
 
 
 
 
 
 
 
 
 
                                                           
Directors’ report - continued 

Revenue increased by 25% year on year overall.  

Average Revenue Per Pharmacy 

Revenue  per  pharmacy  has  increased  at  a  compound  annual 
growth  rate  (“CAGR”)  of  ~37%  over  the  past  3  years  with  SaaS 
license  and  messaging  fees  averaging  ~$175/month  in  FY19.  
Retention  of  pharmacies  has  averaged  >97%,  indicative  of  the 
strong engagement with the software and the positive return on 
investment.  On  average,  pharmacies  earn  >8x  ROI  on  their 
investment  in  PlusOne  through  the  increased  revenue  from 
prescriptions and fees generated from services.  

Revenue from Health Programs grew 48% with revenue per pharma 
company  increasing  2.6x  on  average  over  three  years.  This 
increase  demonstrates  the  impact  of  repeat  Health  Program 
funding via pharmaceutical companies evidently satisfied with the 
return on investment.  

Growth in Health Program Revenue from 
a Pharma Company Over Time 

These results demonstrate the strength of the core domestic business, and the Australian market continues to show 
material opportunities for growth through across a range of key metrics.  

First,  with  an  estimated  population  of  chronic  patients  estimated  at  up  to  12  million  nationally,  growth  of  the 
MedAdvisor  App  user  base  remains  a  key  focus,  with  pharmacy  still  a  primary  channel  for  customer  acquisition. 
Additionally, MedAdvisor is exploring other viable, scalable of new customer app sign-ups, including via GPs, hospitals 
and direct-to-consumer.  

Second, building on its dominant position and the industry leading nature of PlusOne, MedAdvisor can grow market 
share with community pharmacies. PlusOne is perfectly positioned to assist pharmacy with the increasing emphasis 
on  in-pharmacy  services.  For  example,  in  FY19,  MedAdvisor  network  pharmacies  delivered  just  under  300,000  flu 
vaccinations,  a  236%  increase  on  prior  year  and  MedAdvisor  continues  to  offer  the  industry  leading  solution  for 
pharmacists to offer, deliver and claim for in-pharmacy services.  

Third, there remains significant  potential in Australia for MedAdvisor in the delivery of Health Programs. Revenue 
from pharmaceutical companies funding Health Programs grew significantly in FY19 to $1m.  Additionally, MedAdvisor 
is  looking  toward  other  potential  funders  of  Health  Programs,  including  private  health  insurers,  hospitals  and 
government. 

International Growth 

FY19  has  been  a  seminal  year  for  MedAdvisor’s  expansion  overseas,  with  commercial  partnerships  and/or  new 
customers  acquired  in  the  US,  UK  and  South-East  Asia.  With  investment  in  moving  to  a  global  product  suite, 
MedAdvisor’s globally leading platform will move from generating revenue in one to four geographic markets in FY20.   

USA  

The US represents a highly attractive market to MedAdvisor given it is the largest pharmaceutical market in the  

Page | 13  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ report - continued 

world, with a well-developed community pharmacy sector comprising large chains and banners representing over 
60% market share of the total pool of 60,000 pharmacies. MedAdvisor has established a team that has deep local 
knowledge, expertise and relationships within the US healthcare sector, including MedAdvisor founder, Josh 
Swinnerton, who relocated to support the rollout. 

In March 2019, MedAdvisor signed an initial 12-month agreement with Adheris Health, the leading provider of 
dynamic patient adherence and engagement solutions to US biopharmaceutical customers. Adheris Health has built 
a participating network of 26,000+ pharmacies that account for ~197m US patients. They also bring relationships 
with the top 100 US retail-dispensed branded pharmaceutical manufacturers, including the US arms of many of 
MedAdvisor’s existing Australian clients.  

The advantage of the Adheris Health partnership for MedAdvisor is that it can offer Health Programs via Adheris 
Health in the US without the need for US pharmacy chains to license and install PlusOne. This reduces the 
requirements for integration with multiple dispense vendors and has allowed the team to focus on the Health 
Program requirements in the largest pharmaceutical market in the world, whilst keeping the door open for the sale 
of PlusOne in the future.  

Under the agreement, Adheris Health will promote and jointly sell MedAdvisor powered Health Programs in the US 
to its existing pharmaceutical clients as an extension of its suite of Health Program solutions.  Revenue is expected to 
come online in 1H20.  

Asia  

During 1H19, MedAdvisor announced a 50/50 joint venture with Zuellig Pharma. Zuellig Pharma is one of the largest 
healthcare  services  groups  in  Asia.  Started  almost  a  hundred  years  ago,  it  has  grown  to  become  a  US$13  billion 
business covering 13 markets with over 10,000 employees, serving over 350,000 medical facilities and working with 
over 1,000 clients, including the top 20 pharmaceutical companies in the world.   

The  joint  venture  will  operate  from  Singapore,  with  Zuellig  Pharma  to  commercialise  MedAdvisor’s  medication 
management platform. In return, MedAdvisor will license its core intellectual property to the JV on an exclusive royalty 
free basis and develop localized versions of its platform. In May 2019, MedAdvisor announced that it had signed its 
first customer, MedExpress Drugstores in the Philippines. MedExpress is the leading hospital out-patient pharmacy in 
the Philippines, serving over 1.5million people across 50 hospitals in the Philippines. Revenue is expected to come 
online in 1H20. 

UK  

The  UK  represents  a  highly  attractive  market  for  MedAdvisor’s  platform.  There  are  14,000  pharmacies  with  large 
corporatized  ownership  groups  and  independents,  as  well  as  an  NHS  infrastructure  that  significantly  reduces  the 
integration points required to access consented patient medication data. Added to this is a population of 66 million, 
and  with  54%  of  people  aged  over  65  living  with  two  or  more  chronic  medical  conditions,  making  MedAdvisor  a 
powerful platform for the market. 

MedAdvisor secured its first customer in the UK in August 2019 with the signing of Day Lewis Pharmacy Group (‘Day 
Lewis’) - one of the largest independent pharmacy chains in the UK owning over 270 pharmacies, and servicing over 
1 million customers. Day Lewis will license PlusOne and promote and distribute a Day Lewis branded version of the 
MedAdvisor consumer app to its customers for medication ordering and management. Rollout of the MedAdvisor 
platform across Day Lewis pharmacies will take place during the Q3 FY20.  

New management appointments 

During the year, MedAdvisor made several new appointments to the Executive team. In February, Victor Kovalev, 
was appointed as CTO and Global Head of Product.  Victor Kovalev is an experienced Silicon Valley CTO, and prior to  

Page | 14  

 
 
 
 
 
 
 
 
Directors’ report - continued 

joining MedAdvisor was CTO at Redbubble (ASX:RBL). This appointment followed the appointment in late last year of 
Ruba El-Afifi former EGM of HR at Aconex as EGM People & Culture as GM of People and Culture. Following the 
retirement of CFO, Carlo Campiciano, in August 2019, Simon Glover was appointed as the new CFO. Simon is a highly 
regarded finance professional who has held a number of senior finance roles in large listed companies such as  

Tabcorp Holding (ASX:TAH) and Coles Group (ASX:COL) and also brings prior industry experience from his time at 
Mayne Pharma. These significant appointments reflect MedAdvisor’s ability to attract high calibre talent and the 
acceleration of its growth initiatives. 

Financial position 

The Group has $4,400,719 plus $127,022 in cash on deposit as security, bringing a total cash balance of $4,527,741 
as of 30 June 2019 following a net cash decrease of $6,074,058 for the year. 

The net assets of the Group at 30 June 2019 were $8,644,281, a decrease in net assets of $6,523,641 from 30 June 
2018.  

Proceedings 

No person has applied for leave of Court to bring proceedings on behalf of the Group or intervene in any proceedings 
to which the Group is a party for the purpose of taking responsibility on behalf of the Group for all or any part of 
those proceedings. The Group was not a party to any such proceedings in the period. 

Matters subsequent to the end of the financial year 

There have been no other matters or circumstances which have arisen since the end of the  financial period that 
significantly affected, or may significantly affect the operations of the Entity, the results of those operations or the 
state of affairs of the Entity in future years. 

Auditor’s independence declaration 

In accordance with section 307C of the Corporations Act 2001 the auditor’s independence declaration for the year 
ended 30 June 2019 has been received and can be found on page 23 of the Annual Report and forms part of this 
report. 

Unissued ordinary shares under option 

Page | 15  

 
 
 
 
 
Remuneration report - audited 

The Directors of MedAdvisor Limited (the  Group) present the Remuneration Report  for Non-Executive Directors, 
Executive Directors and other Key Management Personnel, prepared in accordance with the Corporations Act 2001 
and the Corporations Regulations 2001 Remuneration Philosophy. 

The Remuneration Report is set out under the following main headings: 

a.  Principles used to determine the nature and amount of remuneration 
b.  Details of remuneration 
c.  Service agreements 
d.  Share-based remuneration; and 
e.  Other information 

a.  Principles used to determine the nature and amount of  remuneration 

The principles of the Group’s executive strategy and supporting incentive programs and frameworks are: 

• 

• 

• 

to align rewards to business outcomes that deliver value to shareholders; 

to  drive  a  high-performance  culture  by  setting  challenging  objectives  and  rewarding  high  performing 
individuals; and 

to ensure remuneration is competitive in the relevant employment market place to support the attraction, 
motivation and retention of executive talent. 

MedAdvisor Limited has structured a remuneration framework that is market competitive and complementary to the 
reward  strategy  of  the Group.  The  remuneration  structure  that  has  been  adopted  by  the  Group  consists  of  the 
following components: 

• 
• 
• 

fixed remuneration being annual salary;  
short term incentives, being bonuses; and 
long term incentives, being employee share schemes. 

The payment of bonuses, share options and other incentive payments are reviewed by the Board prior to approval  
by the Board annually as part of the review of executive remuneration.  All bonuses, options and incentives must be 
linked to pre-determined performance criteria. 

Short Term Incentive (STI) and Long-Term Incentive (LTI) 

MedAdvisor  performance  measures  involve  the  use  of  annual  performance  objectives,  metrics,  performance 
appraisals and continuing emphasis on living the Company values. The performance measures are set annually after 
consultation with the Directors and executives and are specifically tailored to the areas where each executive has a 
level of control. The measures target areas the Board believes hold the greatest potential for expansion and profit 
and cover financial and non-financial measures. 
The Key Performance Indicators (KPI’s) for the Executive Team are summarised as follows: 

Performance areas 

• 
• 

financial – revenues and operating results; and 
non-financial – strategic goals set for each business unit based on job descriptions 

The STI and LTI Program’s incorporate both cash and share-based components for the Executive Team and other 
employees. The Board may, at its discretion, award bonuses for exceptional performance in relation to each person’s 
pre-agreed KPIs. 

Page | 16  

 
 
 
 
 
 
 
 
 
 
Remuneration report –audited continued 

b.  Details of remuneration

  Mr Read’s performance linked Share Based Entitlements are in accordance with his Employment Agreement dated 30 June 2015 which were 
disclosed in the Company’s Prospectus dated 8 September 2015. These Share Based Entitlements are brought to account based on a probability 
of all the performance milestones under his Employment Agreement being achieved. During the financial year 11,000,000 Read Rights vested 
and 15,000,000 Read Rights lapsed based on the agreed milestones.  The value brought to account of the Vested Read Rights in the current 
year; net of the value brought to account in previous years for lapsed options is $7,398, (2018 $81,072).  

1 Share based entitlements have been measured at fair value on grant date determined in accordance with the Binomial or Black- Scholes option 
pricing model.  

The proportion of the cash bonus paid/payable or forfeited is as follows: 

Page | 17  

 
 
 
 
 
 
 
 
 
 
 
 
Remuneration report –audited continued 

The relative proportions of remuneration that are linked to performance and those that are fixed are as follows: 

c.  Service agreements  

Remuneration and other terms of employment for the Executive Directors and other Key Management Personnel 
are formalised in a Service Agreement. The major provisions of the agreements relating to remuneration are set out 
below: 

Note:  Base  salary  noted  above  is  the  current  base  salary  and  is  exclusive  of  superannuation  which  under  the 
applicable  service  agreements  is  capped  in  accordance  with  the  maximum  superannuation  contribution  base  for 
superannuation guarantee purposes. 

The remuneration of non-executive Directors is set by the Board at a level that provides the Board with the ability to 
attract and retain directors of the highest calibre whilst incurring a cost that is acceptable to shareholders. At the 
Annual  General  Meeting  held  on  18  December  2015  shareholders  approved  aggregate  remuneration  of  non-
executive directors of $350,000 per annum.  

The amount each non-executive director is remunerated is set by the Board based on the recommendation from the 
People and Remuneration Committee. Individual remuneration is set having regard to the director’s experience and 
their role on the Board and Committees.   

d.  Share-based remuneration 

MedAdvisor employee incentive option plan 

All options refer to options over ordinary shares of the Company, which are exercisable at no cost on a one-for-one 
basis under the terms of the Employee Share Option Plan that was approved by shareholders at the 2015 annual 
general meeting. 

Options granted to employees under the MedAdvisor Employee Incentive Option Plan will vest subject to the service 
period and performance milestone conditions in the grant of Options in accordance with the plan. Unvested options 
will expire on the termination of the individual’s employment; vested options will expire on the expiry date, which is 
15 years. 

Page | 18  

 
 
 
 
 
 
 
 
 
 
 
Remuneration report –audited continued 

Read Rights 

Rights were issued to Mr Read under his employment agreement dated 1 July 2015 and were exercisable subject to 
meeting the following conditions: 

•  5  million  for  continuous  employment  (Employment  Rights)  over  a  5-year  period  from  the  date  of  his 

• 

employment with MedAdvisor International Pty Ltd  
37.5 million on achievement of predetermined revenue, activated patients and active medical practitioner 
targets (Performance Rights)  within 3 years from the date of relisting of the Company on the Australian 
Securities Exchange being 1 December 2015. 

Employment Rights  

4 million of Mr Read’s Employment Rights have vested as at 30 June 2019, and the remaining 1 million are due to 
vest on 30 June 2020 on the condition that Mr Read is employed by the Company at the vesting date. 

Performance Rights 

Of  the  37.5  million  Performance  Rights,  15  million  lapsed  on  1  December  2018  and  22.5  million  had  vested  on 
achievement of the predetermined milestones as of 1 December 2018 as follows: 

Of the total of 26.5 million Read Rights that have vested (4 million Employment Rights and 22.5 million Performance 
Rights), Mr Read has exercised a total of 12 million Read Rights (7 million in September 2017 and 5 million in May 
2019), 14.5 million Read Rights that have vested but not exercised as at 30 June 2019. 

All of the Read Rights refer to rights over ordinary shares of the Company, which are exercisable on a one-for-one 
basis at no cost under the terms of the Mr Read’s employment agreement. 

Performance Incentives for year ended 30 June 2020 

The  Board  has  approved  a  performance-based  incentive  plan  for  Mr  Read  (CEO)  for  financial  year  2020  via  an 
allocation of 12 million Employee Incentive Options under the MedAdvisor Employee Incentive Plan. The options will 
vest based on the achievement of a number of pre-determined performance targets across international expansion, 
product execution, people and culture metrics and share price targets. The vesting of the performance options will 
be at the discretion of the Board.  

Bonuses included in remuneration 

During the 2018 financial year Mr Read was paid his short-term incentive cash bonus of $30,000 which was accrued 
at the end of the previous financial year. There were no bonuses paid and or payable in the 2019 financial year. 

Other information 

Options held by directors and key management personnel 

The number of options and rights to acquire shares in the Company held during the 2019 reporting period by each 
of the directors and key management personnel of the Group; including their related parties are set out below.  

Page | 19  

 
 
 
 
 
 
Remuneration report –audited continued 

1Read Rights 

Shares held by directors and key management personnel 

Ordinary Shares 

The number of ordinary shares in the Company held during the 2019 reporting period by each of the directors and 
key management personnel of the Group; including their related parties are set out below.   

a 8,166,667 shares of Mr Read’s holding is subject to voluntary escrow until 1 December 2018.  
b 145,062,602 shares of Mr Swinnerton’s holding is subject to voluntary escrow until 1 December 2018. 
c 126,236,062 shares of Mr Xenos’ holding is subject to voluntary escrow until 1 December 2018. 
d 21,506,562 shares of Mr Campiciano’s holding is subject to voluntary escrow until 1 December 2018. 

Page | 20  

 
 
 
 
 
 
 
 
 
 
Remuneration report –audited continued 

Founder Performance Shares 

There were no Founder Performance Shares in the Company held during the 2019 reporting period. The following 
Founder Performance Shares held by each of the directors and key management personnel of the Group; including 
their related parties that converted to Ordinary shares in the 2018 reporting period are set out below.   

Founder Performance Shares converted to ordinary shares upon satisfaction of both of the following milestones in 
October 2017: 

- 

- 

50% of the Founder Performance Shares shall convert upon the “MedAdvisor Platform” being activated at 
2,500 pharmacies within a period of 2 years from the issue of the Founder Performance Shares; and 

50% of the Founder Performance Shares shall convert upon the Company receiving annualised revenue  
from  the  MedAdvisor  business  (calculated  over  two  consecutive  calendar  quarters)  of  no  less  than 
$5,000,000, within a period of 3 years from the issue of the Founder Performance Shares. 

Other transactions with directors and key management personnel: 

-  During 2019 the Group used the services of NostraData Pty Ltd of which Mr Jim Xenos is a director and has 
significant influence. The amounts billed relate to the provision of Data Services by NostraData Pty Ltd and 
amounted to $140,825 (2017 $120,345).  

End of audited Remuneration Report 

Additional information 

The earnings of the group since the incorporation of MedAdvisor International Pty Ltd are summarized below: 

Indemnities given to, and insurance premiums paid for officers 

The company has indemnified the directors and executives of the company for costs incurred, in their capacity as a 
director or executive, for which they may be held personally liable, except where there is a lack of good faith. 

Page | 21  

 
 
 
 
 
 
 
Additional information - continued 

During the financial year, the company paid a premium in respect of a contract to insure the directors and executives 
of the company against a liability to the extent permitted by the Corporations Act 2001. The contract of insurance 
prohibits disclosure of the nature of the liability and the amount of the premium. 

Indemnities and insurance premiums of auditor 

The company has not, during or since the end of the financial year, indemnified or agreed to indemnify the auditor of 
the company or any related entity against a liability incurred by the auditor. 

During the financial year, the company has not paid a premium in respect of a contract to insure the auditor of the 
company or any related entity. 

Non-audit services 

During the year, RSM Australia Partners, the Company’s auditors, did not perform any other services in addition to 
their statutory audit duties. 

Details of the amounts paid to the auditors of the Company, RSM Australia Partners, and its related practices for audit 
services provided during the year are set out in Note 11 to the financial statements. 

Proceedings on behalf of the Company 

No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring proceedings on 
behalf of the Company, or to intervene in any proceedings to which the Company is a party, for the purpose of taking 
responsibility on behalf of the Company for all or part of those proceedings. 

Auditor’s independence declaration 

A copy of the auditor's independence declaration as required under section 307C of the Corporations Act 2001 is set 
out immediately after this directors' report. 

Auditor 

RSM Australia Partners continues in office in accordance with section 327 of the Corporations Act 2001. 

This report is made in accordance with a resolution of directors, pursuant to section 298(2)(a) of the Corporations 
Act  2001. 

On behalf of the directors, 

Peter Bennetto 
Chairman 
29 August 2019 
Camberwell, VIC. 

Page | 22  

 
 
 
 
 
 
 
 
 
 
 
 
 
AUDITOR’S INDEPENDENCE DECLARATION 

As lead auditor for the audit of the financial report MedAdvisor Limited for the year ended 30 June 2019, I declare 

that, to the best of my knowledge and belief, there have been no contraventions of: 

(i) 

(ii) 

the auditor independence requirements of the Corporations Act 2001 in relation to the audit; and 

any applicable code of professional conduct in relation to the audit. 

RSM AUSTRALIA PARTNERS 

P A RANSOM 
Partner 

Dated: 29 August 2019 
Melbourne, Victoria 

Page | 23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate governance statement 

Corporate governance 

The Board is committed to achieving and demonstrating the highest standards of corporate governance. As such, 
MedAdvisor  Limited  and  its  Controlled  Entities (‘the  Group’)  have  adopted  the  third  edition  of  the  Corporate 
Governance Principles and Recommendations which was released by the ASX Corporate Governance Council on 27 
March 2014 and became effective for financial years beginning on or after 1 July 2014. 

The Group’s Corporate Governance Statement for the financial year ending 30 June 2019 is dated as at 30 June 2019 
and  date  of  last  review  and  Board  approval  was  on  23  August  2019.  The  Corporate Governance  Statement  is 
available on MedAdvisor’s website at:  

http://medadvisor.com.au/Investors/CorporateDirectory#governance-policies 

Page | 24  

 
 
 
 
 
 
 
Consolidated financial report for the year ended 30 June 2019 

Page | 25  

 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
CONSOLIDATED STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE  INCOME 
FOR YEAR ENDED 30 JUNE 2019 

The above consolidated statement of profit or loss and other comprehensive income should be read in conjunction 
with the accompanying notes. 

Page | 26  

 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
CONSOLIDATED STATEMENT OF FINANCIAL  POSITION 
AS AT 30 JUNE  2019 

The above consolidated statement of financial position should be read in conjunction with the accompanying   notes. 

Page | 27  

 
 
 
 
 
 
 
MEDADVISOR LIMITED 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
FOR YEAR ENDED 30 JUNE 2019 

The above consolidated statement changes in equity should be read in conjunction with the accompanying 
notes. 

Page | 28  

 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
CONSOLIDATED STATEMENT OF CASHFLOWS 
FOR YEAR ENDED 30 JUNE 2019 

The above consolidated statement of cash flows should be read in conjunction with the accompanying notes. 

Page | 29  

 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 1: Statement of Significant Accounting Policies 

The  financial  statements  cover  the  Company  of  MedAdvisor  Limited.  MedAdvisor  Limited  is  a  listed  public 
company limited by shares, incorporated and domiciled in Australia. 

The financial statements were authorized for issue on the 29 August 2019 by the Directors of the  Company. 

Basis of preparation 

The  financial  statements  are  general  purpose  financial  statements  that  have  been  prepared  in  accordance  with 
Australian Accounting Standards, Australian Accounting Interpretations, other authoritative pronouncements of the 
Australian Accounting Standards Board (AASB) and the Corporations Act 2001. The Company is a  for-profit entity for 
financial reporting purposes under Australian Accounting Standards. 

Australian Accounting Standards set out accounting policies that the AASB has concluded would result in financial 
statements  containing  relevant  and  reliable  information  about  transactions,  events  and  conditions. Compliance 
with Australian Accounting Standards ensures that the financial statements and notes also comply with International 
Financial Reporting  Standards as issued by the IASB.  Material accounting policies adopted  in the  preparation  of 
these financial statements are presented below and have been consistently applied unless otherwise stated. 

The financial statements have been prepared on an accruals basis and are based on historical costs,  modified, where 
applicable, by the measurement at fair value of selected non-current assets, financial assets and financial liabilities. 

Accounting Policies 

(a) 

Principles of Consolidation 

The  consolidated  financial  statements  incorporate  all  of  the  assets,  liabilities  and  results  of  the  parent 
MedAdvisor Limited and all of the subsidiaries. Subsidiaries are entities the parent controls. The parent  controls an 
entity when it is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability 
to affect those returns through its power over the entity. A list of controlled entities is contained in Note  6   of the 
Financial Statements. 

The assets, liabilities and results of all subsidiaries are fully consolidated into the financial statements of the Group from 
the date on which control is obtained by the Group. The consolidation of a subsidiary is discontinued from the date 
that control ceases. Intercompany transactions, balances and unrealised gains or  losses on transactions  between 
Group  entities  are  fully  eliminated  on  consolidation.  Accounting  policies  of  subsidiaries  have  been changed and 
adjustments made where necessary to ensure uniformity of the accounting policies adopted by the Group. 

Equity interests in a subsidiary not attributable, directly or indirectly, to the Group are presented as “non-controlling 
interests”.  The  Group  initially  recognises  non-controlling  interests  that  are  present  ownership  interests 
in 
subsidiaries  and  are  entitled  to  a  proportionate  share  of  the  subsidiary’s  net  assets  on  liquidation  at  either  fair 
value or at the non-controlling interests’ proportionate share of the subsidiary’s net  assets. Subsequent  to initial 
recognition,  non-controlling  interests  are  attributed  their  share  of  profit  or  loss  and  each  component  of  other 
comprehensive income. Non-controlling interests are shown separately within the equity section of the statement 
of financial position and statement of comprehensive income. 

(b) 

Operating segments 

Operating segments are presented using the 'management approach', where the information presented is on the 
same  basis  as  the  internal  reports  provided  to  the  Chief  Operating  Decision  Makers  ('CODM').  The  CODM  is 
responsible for the allocation of resources to operating segments and assessing their performance. 

Page | 30  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

(c) 

Revenue recognition 

The consolidated entity recognises revenue as follows: 

Revenue from contracts with customers 
Revenue is recognised at an amount that reflects the consideration to which the consolidated entity is expected to 
be entitled in exchange for transferring goods or services  to a  customer. For  each contract with a  customer, the 
consolidated entity: identifies the contract with a customer; identifies the performance obligations in the contract; 
determines the transaction price which takes into account estimates of variable consideration and the time value of 
money; allocates the transaction price to the separate performance obligations on the basis of the relative stand-
alone  selling  price  of  each  distinct  good  or  service  to  be  delivered;  and  recognises  revenue  when  or  as  each 
performance obligation is satisfied in a manner that depicts the transfer to the customer of the goods or services 
promised. 

Variable consideration within the transaction price, if any, reflects concessions provided to the customer such as 
discounts,  rebates  and  refunds,  any  potential  bonuses  receivable  from  the  customer  and  any  other  contingent 
events.  Such  estimates  are  determined  using  either  the  'expected  value'  or  'most  likely  amount'  method.  The 
measurement of variable consideration is subject to a constraining principle whereby revenue will only be recognised 
to the extent that it is highly probable that a significant reversal in the amount of cumulative revenue recognised will 
not occur. The measurement constraint continues until the uncertainty associated with the variable consideration is 
subsequently resolved. Amounts received that are subject to the constraining principle are recognised as a refund 
liability. 

License fees  
License fees are charged for the use of the MedAdvisor platform and the revenue recognized at the point at which 
the  customer  has  agreed  to  the  terms  and  conditions  of  use  of  the  platform  and  installs  the  interface  on  their 
computer equipment and is able to benefit from and be rewarded for the use of the platform.  

Rendering of services 
Rendering  of  services  revenue  from  computer  maintenance  fees  is  recognised  by  reference  to  the  stage  of 
completion of the contracts.  Stage of completion is measured by reference to labour hours incurred to date as a 
percentage  of  total  estimated  labour  hours  for  each  contract.  Where  the  contract  outcome  cannot  be  reliably 
estimated, revenue is only recognised to the extent of the recoverable costs incurred to date. 

Interest 
Interest revenue is recognised as interest accrues using the effective interest method. This is a method of calculating 
the amortised cost of a financial asset and allocating the interest income over the relevant period using the effective 
interest rate, which is the rate that exactly discounts estimated future cash receipts through the expected life of the 
financial asset to the net carrying amount of the financial asset. 

Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 

(d) 

Income tax 

The income tax expense (revenue) for the period comprises current income tax expense (income) and  deferred tax 
expense (income). 

Page | 31  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Current income tax expense charged to the profit or loss is the tax payable on taxable income calculated using  
applicable income tax  rates enacted, or substantially  enacted, as at the  end of the reporting period. Current  tax 
liabilities  (assets)  are  therefore  measured  at  the  amounts  expected  to  be  paid  to  (recovered  from)  the  relevant 
taxation authority. 

Deferred income tax expense reflects movements in deferred tax asset and deferred tax liability balances during the 
year as well unused tax losses. 

Current and deferred income tax expense (income) is charged or credited directly to equity instead of the profit or 
loss when the tax relates to items that are credited or charged directly to equity. 

Deferred tax assets and liabilities are ascertained based on temporary differences arising between the tax bases of 
assets and liabilities and their carrying amounts in the financial statements. Deferred tax assets also result where 
amounts have been fully expensed but future tax deductions are available. No deferred income tax will be recognised 
from  the initial recognition of an asset or liability, excluding a business combination, where there is  no  effect  on 
accounting or taxable profit or loss. 

Deferred tax assets and liabilities are calculated at the tax rates that are expected to apply to the period when the 
asset  is realised or the liability is settled, based on tax rates enacted or substantively enacted at the end of  the 
reporting period. Their measurement also reflects the manner in which management expects to recover or  settle 
the carrying amount of the related asset or liability. 

Deferred tax assets relating to temporary differences and unused tax losses are recognised only to the extent that it is 
probable that future taxable profit will be available against which the benefits of the deferred tax asset can be utilised. 

Where  temporary  differences  exist  in  relation  to  investments  in  subsidiaries,  branches,  associates,  and  joint 
ventures, deferred tax assets and liabilities are not recognised where the timing of the reversal of the  temporary 
difference can be controlled and it is not probable that the reversal will occur in the foreseeable future. 

Current tax assets and liabilities are offset where a legally enforceable right of set-off exists and it is intended that net 
settlement or simultaneous realisation and settlement of the respective asset and liability will  occur. Deferred tax 
assets and liabilities are offset where a legally enforceable right of set-off exists, the deferred tax assets  and liabilities 
relate to income taxes levied by the same taxation authority on either the same taxable entity or different taxable 
entities where it is intended that net settlement or simultaneous realisation and settlement of the respective asset and 
liability will occur in future periods in which significant amounts of deferred tax assets or liabilities  are expected to 
be recovered or settled. 

(e) 

Current and non-current classification 

Assets and liabilities are presented in the statement of financial position based on current and non-current classification. 

An  asset  is  classified  as  current  when:  it  is  either  expected  to  be  realised  or  intended  to  be  sold  or  consumed  in  the 
consolidated entity's normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realized within 
12 months after the reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used 
to settle a liability for at least 12 months after the reporting period. All other assets are classified as non-current. 

A liability is classified as current when: it is either expected to be settled in the consolidated entity's normal operating cycle; it 
is held primarily for the purpose of trading; it is due to be settled within 12 months after the reporting period; or there is no 
unconditional right to defer the settlement of the liability for at least 12 months after the reporting period. All other liabilities 
are classified as non-current. 

Deferred tax assets and liabilities are always classified as non-current. 

Page | 32  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

(f) 

Cash and cash equivalents 

Cash and cash equivalents includes cash on hand, deposits held at call with banks and other short-term  highly liquid 
investments with original maturities of three months or less. 

(g) 

Trade and other receivables 

Trade  receivables  are  initially  recognised  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the 
effective  interest  method,  less  any  allowance  for  expected  credit  losses.  Trade  receivables  are  generally  due  for 
settlement within 30 days. 

The  consolidated  entity  has  applied  the  simplified  approach  to  measuring  expected  credit  losses,  which  uses  a 
lifetime expected loss allowance to measure the expected credit losses, trade receivables have been grouped based 
on days overdue. 

Other receivables are recognised at amortised cost, less any allowance for expected credit losses. 

(h) 

Work in progress 

Work in progress on services contract’s in progress comprises the cost of labour directly related to the performance 
of the contract plus any other direct costs incurred in delivering the contract services.  

(i) 

Plant and equipment 

Plant and equipment are measured on the cost basis and therefore carried at cost less accumulated depreciation and 
any accumulated impairment. In the event the carrying amount of plant and equipment is greater than the estimated 
recoverable amount, the carrying amount  is  written down immediately to the  estimated recoverable amount  and 
impairment losses are recognised either in profit or loss or as a revaluation decrease if the impairment losses relate 
to a revalued asset. A formal assessment of recoverable  amount is made when impairment indicators are present 
(refer to Note 1 (l) for details of impairment). 

The carrying amount  of plant and equipment  is reviewed annually by directors to ensure it is not  in excess of the 
recoverable amount from these assets. The recoverable amount is assessed on the basis of the expected net cash 
flows that will be received from the asset’s employment and subsequent disposal. The expected net cash flows have 
been discounted to their present values in determining recoverable amounts. 

Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, only 
when it is probable that future economic benefits associated with the item will flow to the Company and the cost of 
the item can be measured reliably. All other repairs and maintenance are recognised  as expenses in profit  or loss 
during the financial period in which they are incurred. 

Depreciation 
The depreciable amount of all fixed assets including buildings and capitalised lease assets, but excluding freehold land,  
is depreciated over the asset’s useful life to the Company commencing from the time the asset is held ready for use. 
Leasehold  improvements  are  depreciated  over  the  shorter  of  either  the  unexpired  period  of  the  lease  or  the 
estimated useful lives of the improvements. 

The depreciation rates and method of deprecation is as follows: 

•  Office equipment – diminishing value at 30% p.a. 
•  Office furniture – straight line at 20% p.a. 
• 

Leasehold improvements – straight line over the unexpired period of the lease 

Page | 33  

 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

(j) 

Leases 

The determination of whether an arrangement is or contains a lease is based on the substance of the arrangement 
and requires an assessment of whether the fulfilment of the arrangement is dependent on the use of a specific asset 
or assets and the arrangement conveys a right to use the asset. 

A distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially all 
the risks and benefits incidental to the ownership of leased assets, and operating leases, under which  the lessor 
effectively retains substantially all such risks and benefits. 

Finance leases are capitalised. A lease asset and liability are established at the fair value of the leased assets, or if 
lower,  the  present  value  of  minimum  lease  payments.  Lease  payments  are  allocated  between  the  principal 
component of the lease liability and the finance costs, so as to achieve a constant rate of interest on the remaining 
balance of the liability. 

Leased assets acquired under a finance lease are depreciated over the asset's useful life or over the shorter of the 
asset's  useful  life  and  the  lease  term  if  there  is  no  reasonable  certainty  that  the  consolidated  entity  will  obtain 
ownership at the end of the lease term. 

Operating lease payments, net of any incentives received from the lessor, are charged to profit or loss on a straight-
line basis. 

(k) 

Intangible assets 

Intangible assets acquired as part of a business combination, other than goodwill, are initially measured at their fair 
value at the date of the acquisition. Intangible assets acquired separately are initially recognised at cost. Indefinite 
life  intangible  assets  are  not  amortised  and  are  subsequently  measured  at  cost  less  any  impairment.  Finite  life 
intangible  assets  are  subsequently  measured  at  cost  less  amortization  and  any  impairment.  The  gains  or  losses 
recognised  in  profit  or  loss  arising  from  the  derecognition  of  intangible  assets  are  measured  as  the  difference 
between net disposal proceeds and the carrying amount of the intangible asset. The method and useful lives of finite 
life  intangible  assets  are  reviewed  annually.  Changes  in  the  expected  pattern  of  consumption  or  useful  life  are 
accounted for prospectively by changing the amortization method or period. 

Goodwill 
Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for 
impairment,  or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  it  might  be  impaired,  and  is 
carried at cost less accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and are  
not subsequently reversed. 

Patents and trademarks 
Significant costs associated with patents and trademarks are deferred and amortised on a straight-line basis over the 
period of their expected benefit, being their finite life of 10 years. 

(l) 

Impairment of assets 

At the end of each reporting period, the Company assesses  whether there is any indication that an asset may be 
impaired. The assessment will include the  consideration of external and internal sources of information including 
dividends received from subsidiaries, associates or jointly controlled entities deemed to be out of  pre-acquisition 
profits. If such an indication exists, an impairment test is  carried out on the asset by comparing the  recoverable 
amount of the asset, being the higher of the asset’s fair value less costs to sell and value in use, to the asset’s  

Page | 34  

 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

carrying amount. Any excess of the asset’s carrying amount over its recoverable amount is recognised immediately 
in  profit  or  loss,  unless  the  asset  is  carried  at  a  revalued  amount  in  accordance  with  another  Standard  (e.g.  in 
accordance  with  the  revaluation  model  in  AASB  116:  Property,  Plant  and  Equipment).  Any impairment  loss  of  a 
revalued asset is treated as a revaluation decrease in accordance with that other  Standard. 

Where  it  is  not  possible  to  estimate  the  recoverable  amount  of  an  individual asset,  the  Company estimates  the 
recoverable amount of the cash-generating unit to which the asset belongs. 

Impairment testing is performed annually for goodwill, intangible assets with indefinite lives and intangible assets 
not yet available for use. 

(m) 

Trade and other payables 

These amounts represent liabilities for goods and services provided to the consolidated entity prior to the end of the 
financial year and which are unpaid. Due to their short-term nature they are measured at amortised cost and are not 
discounted. The amounts are unsecured and are usually paid within 30 days of recognition. 

(n) 

Provisions 

Provisions are recognised when the consolidated entity has a present (legal or constructive) obligation as a result of 
a past event, it is probable the consolidated entity will be required to settle the obligation, and a reliable estimate 
can be made of the amount of the obligation. The amount recognised as a provision is the best estimate of the  
consideration  required  to  settle  the  present  obligation  at  the  reporting  date,  taking  into  account  the  risks  and 
uncertainties surrounding the obligation. If the time value of money is material, provisions are discounted using a 
current  pre-tax  rate  specific  to  the  liability.  The  increase  in  the  provision  resulting  from  the  passage  of  time  is 
recognised as a finance cost. 

(o) 

Employee benefits 

Short-term employee benefits 
Liabilities for wages and salaries, including non-monetary benefits, annual leave and long service leave expected to 
be settled wholly within 12 months of the reporting date are measured at the amounts expected to be paid when 
the liabilities are settled. 

Other long-term employee benefits 
The liability for annual leave and long service leave not expected to be settled within 12 months of the reporting 
date are measured as the present value of expected future payments to be made in respect of services provided by 
employees up to the reporting date. Consideration is given to expected future wage and salary levels, experience of 
employee departures and periods of service. Expected future payments are discounted using market yields at the 
reporting  date  on  corporate  bonds  with  terms  to  maturity  and  currency  that  match,  as  closely  as  possible,  the 
estimated future cash outflows. 

Share-based payments 
Equity-settled and cash-settled share-based compensation benefits are provided to employees. 

Equity-settled transactions are awards of shares, or options over shares, that are provided to employees in exchange 
for the rendering of services. Cash-settled transactions are awards of cash for the exchange of services, where the 
amount of cash is determined by reference to the share price. 

The cost of equity-settled transactions is measured at fair value on grant date. Fair value is independently determined 
using either the Binomial or Black-Scholes option pricing model that takes into account the exercise price, the term 
of the option, the impact of dilution, the share price at grant date and expected price volatility of the underlying 
share, the expected dividend yield and the risk free interest rate for the term of the option, together with non-vesting 
conditions that do not determine whether the consolidated entity receives the services that entitle the employees  

Page | 35  

 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

to receive payment. No account is taken of any other vesting conditions. 

The cost of equity-settled transactions is recognised as an expense with a corresponding increase in equity over the 
vesting period. The cumulative charge to profit or loss is calculated based on the grant date fair value of the award, 
the best estimate of the number of awards that are likely to vest and the expired portion of the vesting period. The 
amount recognised in profit or loss for the period is the cumulative amount calculated at each reporting date less 
amounts already recognised in previous periods. 

The  cost  of  cash-settled  transactions  is  initially,  and  at  each  reporting  date  until  vested,  determined  by  applying 
either the Binomial or Black-Scholes option pricing model, taking into consideration the terms and conditions on 
which the award was granted. The cumulative charge to profit or loss until settlement of the liability is calculated as 
follows: 

• 

• 

during  the  vesting  period,  the  liability  at  each  reporting  date  is  the  fair  value  of  the  award  at  that date 
multiplied by the expired portion of the vesting period. 
from the end of the vesting period until settlement of the award, the liability is the full fair value of the 
liability at the reporting date. 

All changes in the liability are recognised in profit or loss. The ultimate cost of cash-settled transactions is the cash 
paid to settle the liability. 

Market conditions are taken into consideration in determining fair value. Therefore any awards subject to market  
conditions are considered to vest irrespective of whether or not that market condition has been met, provided all 
other conditions are satisfied. 

If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been 
made. An additional expense is recognised, over the remaining vesting period, for any modification that increases 
the total fair value of the share-based compensation benefit as at the date of modification. 

If the non-vesting condition is within the control of the consolidated entity or employee, the failure to satisfy the 
condition is treated as a cancellation. If the condition is not within the control of the consolidated entity or employee 
and is not satisfied during the vesting period, any remaining expense for the award is recognised over the remaining 
vesting period, unless the award is forfeited. 

If equity-settled awards are cancelled, it is treated as if it has vested on the date of cancellation, and any remaining 
expense is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled 
and new award is treated as if they were a modification. 

(p) 

Fair value measurement 

When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, 
the fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly 
transaction between market participants at the measurement date; and assumes that the transaction will take place 
either: in the principal market; or in the absence of a principal market, in the most advantageous market.  

Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, 
assuming they act in their economic best interests. For non-financial assets, the fair value measurement is based on 
its highest and best use. Valuation techniques that are appropriate in the circumstances and for which sufficient data 
are available to measure fair value, are used, maximising the use of relevant observable inputs and minimising the 
use of unobservable inputs. 

Page | 36  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

(q) 

Issued capital 

Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options 
are shown in equity as a deduction, net of tax, from the proceeds. 

(r) 

Business combinations 

The acquisition method of accounting is used to account for business combinations regardless of whether equity 
instruments or other assets are acquired. 

The  consideration  transferred  is  the  sum  of  the  acquisition-date  fair  values  of  the  assets  transferred,  equity 
instruments issued or liabilities incurred by the acquirer to former owners of the acquiree and the amount of any 
non-controlling interest in the acquiree. For each business combination, the non-controlling interest in the acquiree 
is measured at either fair value or at the proportionate share of the acquiree's identifiable net assets. All acquisition 
costs are expensed as incurred to profit or loss. 

On the acquisition of a business, the consolidated entity assesses the financial assets acquired and liabilities assumed 
for appropriate classification and designation in accordance with the contractual terms, economic conditions, the 
consolidated entity's operating or accounting policies and other pertinent conditions in existence at the acquisition-
date. 

Where the business combination is achieved in stages, the consolidated entity remeasures its previously held equity 
interest in the acquiree at the acquisition-date fair value and the difference between the fair value and the previous 
carrying amount is recognised in profit or loss. 

Contingent  consideration  to  be  transferred  by  the  acquirer  is  recognised  at  the  acquisition-date  fair  value. 
Subsequent changes in the fair value of the contingent consideration classified as an asset or liability is recognised 
in profit or loss. Contingent consideration classified as equity is not remeasured and its subsequent settlement is 
accounted for within equity. 

The difference between the acquisition-date fair value of assets acquired, liabilities assumed and any non-controlling 
interest  in the acquiree and the fair  value of the consideration transferred and the fair value of any pre-existing 
investment in the acquiree is recognised as goodwill. If the consideration transferred and the pre-existing fair value 
is  less  than  the  fair  value  of  the  identifiable  net  assets  acquired,  being  a  bargain  purchase  to  the  acquirer,  the 
difference is recognised as a gain directly in profit or loss by the acquirer on the acquisition-date, but only after a 
reassessment of the identification and measurement of the net assets acquired, the non-controlling interest in the 
acquiree, if any, the consideration transferred and the acquirer's previously held equity interest in the acquirer. 

Business  combinations  are  initially  accounted  for  on  a  provisional  basis.  The  acquirer  retrospectively  adjusts  the 
provisional amounts recognised and also recognises additional assets or liabilities during the measurement period, 
based on new information obtained about the facts and circumstances that existed at the acquisition-date. The  
measurement period ends on either the earlier of (i) 12 months from the date of the acquisition or (ii) when the 
acquirer receives all the information possible to determine fair value. 

(s) 

Earnings per share 

Basic earnings per share 
Basic  earnings  per  share  is  calculated  by  dividing  the  profit  attributable  to  the  owners  of  MedAdvisor  Limited, 
excluding  any  costs  of  servicing  equity  other  than  ordinary  shares,  by  the  weighted  average  number  of  ordinary 
shares  outstanding  during  the  financial  year,  adjusted  for  bonus  elements  in  ordinary  shares  issued  during  the 
financial year. 

Page | 37  

 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Diluted earnings per share 
Diluted earnings per  share adjusts the figures used in the determination of basic earnings per share to take into 
account the after income tax effect of interest and other financing costs associated with dilutive potential ordinary 
shares and the weighted average number of shares assumed to have been issued for no consideration in relation to 
dilutive potential ordinary shares. 

(t) 

Financial instruments 

Recognition 
Financial instruments are initially measured at cost on trade date, which includes transaction costs, when the related 
contractual rights or obligations exist. Subsequent to initial recognition these instruments are measured as set out 
below. 

Loans and receivables 
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in 
an active market and are stated at amortised cost using the effective interest rate method. 

Financial liabilities 
Non-derivative financial liabilities are recognised at amortised cost, comprising original debt less principal payments 
and amortization. 

(u) 

Goods and services tax (GST) 

Revenues, expenses and assets are recognised net of the amount of associated GST, unless the GST incurred is not 
recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of the asset or 
as part of the expense. 

Receivables and payables are stated inclusive of the amount of GST receivable or payable. The net amount of GST 
recoverable from, or payable to, the tax authority is included in other receivables or other payables in the statement 
of financial position. 

Cash flows are presented on a gross basis. The GST components of cash flows arising from investing or financing 
activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows. 

Commitments and contingencies are disclosed net of the amount of GST recoverable from, or payable to, the tax 
authority. 

(v) 

Going concern 

The financial statements have been prepared on the going concern basis, which contemplates continuity of normal 
business activities and the realisation of assets and discharge of liabilities in the normal course of business.  

As  disclosed  in  the  financial  statements,  the  consolidated  entity  incurred  a  loss  of  $8,101,385  and  had  net  cash 
outflows from operating activities of $6,945,168 for the year ended 30 June 2019.  

The Directors believe that it is reasonably foreseeable that the consolidated entity will continue as a going concern 
and  that  it  is  appropriate  to  adopt  the  going  concern  basis  in  the  preparation  of  the  financial  report  after 
consideration of the following factors: - 

• 

the Directors are assessing growth and investment options for MedAdvisor and future capital raisings may 
be required to pursue these opportunities.  MedAdvisor has a strong track record of raising capital and if  

Page | 38  

 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

required the directors are confident of further successful capital raisings to support the business strategy 
and operational requirements of the consolidated entity;   

• 

the Directors constantly review the capital requirements of the business in light of the operational and 
growth plans for the business and will adjust those plans to reflect the capital that is available to execute 
those plans. 

(w)  New or amended Accounting Standards and Interpretations adopted 

The consolidated entity has adopted all of the new or amended Accounting Standards and Interpretations issued by 
the Australian Accounting Standards Board ('AASB') that are mandatory for the current reporting period.  Any new 
or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted.  The 
following Accounting Standards and Interpretations are most relevant to the consolidated entity: 

AASB 9 Financial Instruments 
The  consolidated  entity  has  adopted  AASB  9  from  1  July  2018.    The  standard  introduced  new  classification  and 
measurement models for financial assets. A financial asset shall be measured at amortised cost if it is held within a 
business model whose objective is to hold assets in order to collect contractual cash flows which arise on specified 
dates and that are solely principal and interest.  A debt investment shall be measured at fair value through other 
comprehensive income if it is held within a business model whose objective is to both hold assets in order to collect 
contractual cash flows which arise on specified dates that are solely principal and interest as well as selling the asset  
on the basis of its fair value.  All other financial assets are classified and measured at fair value through profit or loss 
unless  the  entity  makes  an  irrevocable  election  on  initial  recognition  to  present  gains  and  losses  on  equity 
instruments (that are not held-for-trading or contingent consideration recognised in a business combination) in other 
comprehensive  income  ('OCI').  Despite  these  requirements,  a  financial  asset  may  be  irrevocably  designated  as 
measured at fair  value through profit or loss to reduce the effect of, or eliminate, an accounting mismatch.  For 
financial liabilities designated at fair value through profit or loss, the standard requires the portion of the change in 
fair value that relates to the entity's own credit risk to be presented in OCI (unless it would create an accounting 
mismatch).  New  simpler  hedge  accounting  requirements  are  intended  to  more  closely  align  the  accounting 
treatment with the risk management activities of the entity. New impairment requirements use an 'expected credit 
loss' ('ECL') model to recognise an allowance. Impairment is  measured using a  12-month ECL method unless the 
credit risk on a financial instrument has increased significantly since initial recognition in which case the lifetime ECL 
method  is  adopted.  For  receivables,  a  simplified  approach  to  measuring  expected  credit  losses  using  a  lifetime 
expected loss allowance is available. 

AASB 15 Revenue from Contracts with Customers 
The consolidated entity has adopted AASB 15 from 1 July 2018. The standard provides a single comprehensive model 
for revenue recognition. The core principle of the standard is that an entity shall recognise revenue to depict the 
transfer of promised goods or services to customers at an amount that reflects the consideration to which the entity 
expects  to  be  entitled  in  exchange  for  those  goods  or  services.  The  standard  introduced  a  new  contract-based 
revenue recognition model with a measurement approach that is based on an allocation of the transaction price. 
This is described further in the accounting policies below. Credit risk is presented separately as an expense rather 
than adjusted against revenue. Contracts with customers are presented in an entity's statement of financial position 
as  a  contract  liability,  a  contract  asset,  or  a  receivable,  depending  on  the  relationship  between  the  entity's 
performance and the customer's payment. Customer acquisition costs and costs to fulfil a contract can, subject to 
certain criteria, be capitalised as an asset and amortised over the contract period. 

The  impact  on  the  financial  performance  and  position  of  the  consolidated  entity  from  the  adoption  of  these 
Accounting Standards has been assessed and no restatement of comparative disclosures is required. 

Page | 39  

 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

(x) 

New standards and interpretations issued but not yet effective 

At the date of this financial report the following standards and interpretations, which may impact the entity in the 
period of initial application, have been issued but are not yet effective.  

(y) 

Comparative figures 

Where  required  by  Accounting  standards,  comparative  figures  have  been  adjusted  to  conform  to  changes  in 
presentation for the current financial year.  

Note 2: Critical accounting judgements, estimates and assumptions 

The preparation of the financial statements requires management to make judgements, estimates and assumptions 
that affect the reported amounts in the financial statements. Management continually evaluates its judgements and 
estimates  in  relation  to  assets,  liabilities,  contingent  liabilities,  revenue  and  expenses.  Management  bases  its 
judgements, estimates and assumptions on historical experience and on other various factors, including expectations  

Page | 40  

 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

of  future  events,  management  believes  to  be  reasonable  under  the  circumstances.  The  resulting  accounting 
judgements and estimates will seldom equal the related actual results. The judgements, estimates and assumptions 
that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities (refer to 
the respective notes) within the next financial year are discussed below. 

Goodwill and other indefinite life intangible assets 
The consolidated entity tests annually, or more frequently if events or changes in circumstances indicate impairment, 
whether goodwill and other indefinite life intangible assets have suffered any impairment, in accordance with the 
accounting policy stated in note 1. The recoverable amounts of cash-generating units have been determined based 
on value-in-use calculations. These calculations require the use of assumptions, including estimated discount rates 
based on the current cost of capital and growth rates of the estimated future cash flows. 

The recoverable amount  of the consolidated entity's goodwill has been determined by a  value-in-use calculation 
using a discounted cash flow model, based on a 3 year projection period approved by management and extrapolated 
for a further 2 years using a steady rate, together with a terminal value. 

Key assumptions are those to which the recoverable amount of an asset or cash-generating units is most sensitive. 

The following key assumptions were used in the discounted cash flow model for the business: 

(a) 21.16% (2018: 19.78%) pre-tax discount rate; 
(b) 15-20% (2018: 5.0%) per annum projected revenue growth rate; 
(c) 15-20% (2018: 5.0%) per annum increase in operating costs and overheads. 

The discount rate of 21.16% pre-tax reflects management’s estimate of the time value of money and the consolidated 
entity’s weighted average cost of capital, the risk-free rate and the volatility of the share price relative to market 
movements. 

Management believes the projected revenue and cost growth rate of 20% in years one and two, and 15% in years  
three through to five, is prudent and justified based on current and expected growth in the business. 

Based on the above an impairment charge has not been applied as the carrying amount of goodwill does not exceed 
its recoverable amount for the business. 

Sensitivity 
The  directors  have  made  judgements  and  estimates  in  respect  of  impairment  testing  of  goodwill.  Should  these 
judgements and estimates not occur the resulting goodwill carrying amount may decrease. The sensitivities are as 
follows: 

(a) Revenue would need to decrease by more than 8.5% for the business before goodwill would need to be impaired, 
with all other assumptions remaining constant. 

 (b) The discount rate would be required to increase by 30.56% on a pre-tax basis before goodwill would need to be 
impaired, with all other assumptions remaining constant. 

Management believes that other reasonable changes in the key assumptions on which the recoverable amount of 
the goodwill is based would not cause the cash-generating unit’s carrying amount to exceed its recoverable amount. 

If there are any negative changes in the key assumptions on which the recoverable amount of goodwill is based, this 
would result in a further impairment charge for the goodwill. 

Share-based payment transactions 
The consolidated entity measures the cost of equity-settled transactions with employees by reference to the fair  

Page | 41  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

value of the equity instruments at the date at which they are granted. The fair value is determined by using either 
the Binomial or Black-Scholes model taking into account the terms and conditions upon which the instruments were 
granted. The accounting estimates and assumptions relating to equity-settled share-based payments would have no 
impact on the carrying amounts of assets and liabilities within the next annual reporting period but may impact profit  
or loss and equity.  

Impairment of non-financial assets other than goodwill and other indefinite life intangible assets 
The consolidated entity assesses impairment  of non-financial assets other than goodwill and other indefinite life 
intangible  assets  at  each  reporting  date  by  evaluating  conditions  specific  to  the  consolidated  entity  and  to  the 
particular asset that may lead to impairment. If an impairment trigger exists, the recoverable amount of the asset is 
determined. This involves fair value less costs of disposal or value-in-use calculations, which incorporate a number 
of key estimates and assumptions. 

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the consolidated entity considers it 
is probable that future taxable amounts will be available to utilise those temporary differences and losses. 

Note 3: Earnings per share 

Both  the  basic  and  diluted  loss  per  share  have  been  calculated  using  the  loss  attributable  to  shareholders  of 
MedAdvisor Limited as the numerator, i.e. no adjustments to profits were necessary during the year ended 30 June  
2019. 

Page | 42  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 4: Issued Capital 

a.  Fully paid ordinary shares 

Movements in ordinary share capital 

b. 

Performance shares 

Page | 43  

 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 4: Issued Capital – continued 

1  Founder  performance  shares  converted  to  ordinary  shares  in  October  2017  upon  the  satisfaction  of  both  of  the  following 
milestones: 

50% of the founder performance shares shall convert upon the “MedAdvisor Platform” being activated at 2,500 pharmacies 
within a period of 2 years from the issue of the founder performance shares; and 

50% of the founder performance shares shall convert upon the Company receiving annualised revenue from the MedAdvisor 
business (calculated over two consecutive calendar quarters) of no less than $5,000,000, within a period of 3 years from the 
issue of the founder performance shares. 

2 Peloton Capital Pty Ltd performance converted to ordinary shares upon in October 2017 upon the satisfaction of both of 
the following milestones: 

50% of the Peloton performance shares shall convert upon the “MedAdvisor Platform” being activated at 2,500 pharmacies 
within a period of 2 years from the issue of the Peloton performance shares; and 

50% of the Peloton performance shares shall convert upon the Company receiving annualised revenue from the MedAdvisor 
business (calculated over two consecutive calendar quarters) of no less than $5,000,000, within a period of 3 years from the 
issue of the Peloton performance shares. 

Macmillan  Gold  Pty  Ltd  (MMG)  performance  shares  lapsed  in  November  2018,  MMG  did  not  achieve  the  performance 
milestones within 3 years of their issue as required. 

c. 

Read rights 

1 million of Mr Read’s Employment Rights are due to vest on 30 June 2020 on the condition that Mr Read is employed 
by the Company at the vesting date. 

d. 

Options over unissued shares 

Page | 44  

 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 4: Issued Capital – continued 

d.  Options over unissued shares - continued 

1 Lead manager (Peloton) unlisted options are exercisable at $0.03 with an expiry date of 17 December 2018 

2 Read unquoted employment rights are exercisable at no cost and have vested and are exercisable immediately 

3 Bennetto unlisted options exercisable at $.0.03 with an expiry date of 12 November 2018 

Employee Incentive Options 

Employee incentive plan options are unquoted and will vest in accordance with the rules of the plan. Cancellation of 
unvested employee incentive options occurs on termination of employment.  

Page | 45  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 4: Issued Capital - continued 

e. 

Capital management 

Management’s  objective  is  to  maintain  optimal  returns  to  shareholders  and  benefits  for  other  stakeholders. 
Management also aims to maintain a capital structure that ensures the lowest cost of capital available to the entity. 

Management adjusts the capital structure to the extent possible to take advantage of favourable costs of capital or 
high returns on assets. As the market is constantly changing, management may change the amount of dividends to 
be paid to shareholders, return capital to shareholders, issue new shares or sell assets to reduce debt. 

The Company is not subject to any externally imposed capital requirements, nor does it focus on obtaining debt as a 
key capital management tool. 

Note 5: Reserves 

Share options reserve

Page | 46  

 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 5: Reserves - continued 

Foreign currency translation reserve 

Note 6: Controlled entity 

Name of controlled entity: 

Health Enterprises 2 Pty Ltd  (ACN: 141 345 904) 

Date on which controlled gained 

31 October 2016 

Additional information 

The comparative figures in this financial report include the activities of Health 
Enterprises 2 Pty Ltd since the date of the acquisition, 1 November 2016.  

Name of controlled entity: 

MedAdvisor Welam UK Ltd. 

Date on which controlled gained 

5 April 2018 

Additional information 

The entity was formed to conduct operations in the United Kingdom. From the 
date of incorporation to the end of the financial year the entity did not enter 
into any financial transactions. 

Name of controlled entity: 

MedAdvisor Welam USA Inc. 

Date on which controlled gained 

9 April 2018 

Additional information 

The entity was formed to conduct operations in the United States of America. 
The figures for year ended 30 June 2019 include the activities of MedAdvisor 
Welam  USA  Inc.  From  the  date  of  incorporation  to  the  end  of  the  previous 
financial year the entity did not enter into any financial transactions. 

Name of controlled entity: 

ZP MedAdvisor Pte. Ltd. 

Date on which controlled gained 

21 February 2019 

Additional information 

The entity was formed to conduct operations in the Asian Region. From the date 
of incorporation to the end of the financial year the entity did not enter into any 
financial transactions.  

Note 7: Operating segments 

The Board has determined that the Company presently has two reporting segments. The first being the business 
activities  of  the  MedAdvisor  medication  management  and  adherence  platform  (MedAdvisor  Platform)  and  the 
second being the corporate function associated with being an ASX listed company. The Board monitors the Company 
based on actual versus budgeted revenue and expenditure incurred. This internal reporting framework is the most 
relevant to assist the Board with making decisions regarding the Company and its ongoing activities.  

Page | 47  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 7: Operating segments – continued 

Note 8: Revenues 

Page | 48  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 8: Revenues - continued 

Note 9: Expenses  

Page | 49  

 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 9: Expenses – continued 

Note 10: Income tax expense 

Page | 50  

 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 10: Income tax expense - continued 

Note 11: Auditors remuneration 

Note 12: Cash and cash equivalents 

Note 13: Trade and other receivables 

Page | 51  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 13: Trade and other receivables - continued 

Movements in the allowance for expected credit losses are as follows: 

Note 14: Other assets 

Page | 52  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 15: Property, plant and equipment 

Page | 53  

 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note16: Intangible assets 

Note 17: Trade and other payables 

Page | 54  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 18: Income in advance 

Note 19: Employee benefits  

Note 20: Accumulated losses 

Note 21: Financial risk management 

The company’s financial instruments consist mainly of deposits with banks, 
trade receivable and trade payables. 

The  totals  for  each  category  of  financial  instruments,  measured  in 
accordance  with  AASB  9  as  detailed  in  the  accounting  policies  to  these 
financial statements, are as follows: 

Page | 55  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 21: Financial risk management – continued 

Financial Risk Management Policies 

The  Directors'  overall  risk  management  strategy  seeks  to  assist  the  company  in  meeting  its  financial  targets, 
whilst minimising potential adverse effects on financial performance.  Risk management policies are approved 
and  reviewed  by  the  Directors'  on  a  regular  basis.  These  include  credit  risk  policies  and  future  cash  flow 
requirements. 
Specific Financial Risk Exposures and Management 

The main risks the Entity is exposed to through its financial instruments are interest rate risk, liquidity risk, credit 
risk and foreign currency risk. 

Interest Rate Risk 

a. 
Exposure to interest risk arises on financial assets and financial liabilities recognised at reporting date whereby a  
future change in interest rates will affect future cash flows or the fair value of fixed rate financial instruments 

b.  Liquidity Risk 
Liquidity  risk  arises  from  the  possibility  that  the  company  might  encounter  difficulty  in  settling  its  debts  or 
otherwise meeting its obligations related to financial liabilities. The Entity manages this risk through the following 
mechanisms: 

Preparing forward looking cash flow analysis in relation to its operational, investing and financing activities. 

Credit Risk 

c. 
Exposure to credit risk relating to financial assets arises from the potential non−performance by counter parties of 
contract obligations that could lead to a financial loss to the Entity. 

Credit risk is managed through the maintenance of procedures (such procedures include the utilisation of systems 
for the approval, granting and removal of credit limits, regular monitoring of exposures against such limits and 
monitoring of the financial stability of significant customers and counter parties), ensuring to the extent possible, 
that customers and counter parties to transactions are of sound credit worthiness.  Such monitoring is used in 
assessing receivables for impairment. Credit terms are generally 30 days from the invoice date.  Customers who 
do not meet the Entity's strict credit policies may only purchase in cash or only use recognised credit cards. 

Page | 56  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 21: Financial risk management – continued 

Credit Risk Exposures 
The maximum exposure to credit risk by class of recognised financial assets at balance date is equivalent to the 
carrying  value  and  classification  of  those  financial  assets  (net  of  any  allowance  for  expected  credit  loss)  as 
presented in the balance sheet. 

Trade  and  other  receivables  that  are  neither  past  due  or impaired  are  considered  to  be  of  high  credit  quality.  
Aggregates of such amounts are as detailed in Note 13. 

Foreign currency risk 

d. 
The consolidated entity undertakes certain transactions denominated in foreign currency and is exposed to foreign 
currency risk through foreign exchange rate fluctuations. 

Foreign  exchange  risk  arises  from  future  commercial  transactions  and  recognised  financial  assets  and  financial 
liabilities  denominated  in  a  currency  that  is  not  the  entity's  functional  currency.  The  risk  is  measured  using 
sensitivity analysis and cash flow forecasting. The consolidated entity the foreign exchange risk to be low and has 
not entered into any forward foreign exchange contracts. 

The  carrying  amount  of  the  consolidated  entity's  foreign  currency  denominated  financial  assets  and  financial 
liabilities at the reporting date were as follows: 

The  consolidated  entity  had  net  assets  denominated  in  foreign  currencies  of  $121,439  (assets  of  $154,263  less 
liabilities of $32,824) as at 30 June 2019 (2018: Nil)). Based on this exposure, had the Australian dollar weakened by 
5% (2018: not applicable) against these foreign currencies with all other variables held constant, the consolidated 
entity's loss before tax for the year would have been $7,007 lower (2018: not applicable) and equity would have 
been $7,007 lower (2018: not applicable). The percentage change is the expected overall volatility of the significant 
currencies,  which  is  based  on  management’s  assessment  of  reasonable  possible  fluctuations  taking  into 
consideration movements over the last 6 months each year and the spot rate at each reporting date. The actual 
foreign exchange gain for the year ended 30 June 2019 was $33,063 (2018: Nil). 

Fair value estimation 

The fair values of financial assets and financial liabilities are presented in the following table and can be compared 
to their carrying values as presented in the balance sheet. Fair values are those amounts at which an asset could be 
exchanged, or a liability settled, between knowledgeable, willing parties in an arm's length transaction.  

Fair  values  derived  may  be  based  on  information  that  is  estimated  or  subject  to  judgment,  where  changes  in 
assumptions may have a material impact on the amounts estimated. Areas of judgment and the assumptions have 
been  detailed  below.    Where  possible,  valuation  information  used  to  calculate  fair  value  is  extracted  from  the 
market, with more reliable information available from markets that are actively traded. In this regard, fair values 
for listed securities are obtained from quoted market bid prices. Where securities are unlisted, and no market quotes 
are available, fair value is obtained using discounted cash flow analysis and other valuation techniques commonly  
used by market participants. 

Page | 57  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 21: Financial risk management – continued 

Differences between fair values and carrying amounts on financial instruments with fixed interest rates are due to 
the change in discount rates being applied by the market since their initial recognition by the company. Most of the 
instruments which are carried at amortised cost are to be held until maturity and therefore the net fair value figures 
calculated bear little relevance to the company. 

Page | 58  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 22: Reconciliation of profit/(loss) after tax to net cash flow from operations 

Note 23: Contingencies 

There were no contingent liabilities or contingent assets at the date of this report to affect the financial statements. 

Note 24: Capital and leasing commitments 

On 21 July 2015 the Company entered into a non-cancellable operating lease for new offices. On the 26 April 2018 
the Company assigned this operating lease to an unrelated third party. The assignment of the lease transferred all of 
the Company’s obligation under the operating lease to the third party while at the same time transferring the rights 
of  ownership  of  the  leasehold  improvements  made  by  the  Company.  The  effect  of  this  transaction  was  that  the 
Company has brought to account a loss of $115,607 from the write-off of the leasehold improvements. 

On  28  December  2017  the  Company  entered  into  a  non-cancellable  operating  lease  for  replacement  offices 
commencing on 1 January 2018 for a term of 7 years. The lease has provided for an initial rent-free period of 12 
months together with a cash contribution from the landlord of $68,900 to over make good costs from the previous 
tenant. 

Page | 59  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 24: Capital and leasing commitments - continued 

Note 25: Events subsequent to the reporting date 

There have been no matters or circumstances which have arisen since the end of the financial period that significantly 
affected, or may significantly affect the operations of the Entity, the results of those operations or the state of affairs 
of the Entity, in future years.  

Note 26: Other related party transactions 

Other related parties include close family members of key management personnel and entities that are controlled 
or jointly controlled by those key management personnel individually or collectively with their close family members. 

Transactions between related parties are on normal commercial terms and conditions no more favourable than those 
available to other persons unless otherwise stated. 

NostraData  Pty  Ltd  is  an  associated  entity  of  the  Company  which  has  entered  into  the  following  related  party 
transaction with the Company during the financial year. 

SwinTech  Pty  Ltd  is  an  associated  entity  of  the  Company  which  has  entered  into  the  following  related  party 
transaction with the Company during the financial year. 

Page | 60  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 26: Other related party transactions – continued 

Note 27: Parent entity information 

Set out below is the supplementary information about the parent entity. 

Contingent liabilities 
The parent entity had no contingent liabilities as at 30 June 2019 and 30 June 2018. 

Capital commitments – property plant & equipment 
The parent entity had no capital commitments for property plant & equipment as at 
30 June 2019 and 30 June 2018. 

Significant accounting policies 
The  accounting  policies  of  the  parent  entity  are  consistent  with  those  of  the 
consolidated entity as disclosed in Note 1.  

Page | 61  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
NOTES TO THE FINANCIAL STATEMENTS 
FOR YEAR ENDED 30 JUNE 2019 

Note 28: Key management personnel disclosures 

Compensation 
The aggregate compensation made to directors and other members of 
key management personnel of the consolidated entity is set out below: 

Page | 62  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 

DIRECTORS’ DECLARATION 

The Directors of the Company declare that: 

1. 

The  consolidated financial statements and notes, as set out on  pages  25  to  62,  are  in  accordance with the 
Corporations Act 2001 and: 

(a) 

(b) 

comply  with  Accounting  Standards  which  as  stated  in  accounting  policy  Note  1  to  the  financial 
statements,  constitutes  explicit  and  unreserved  compliance  with  International  Financial  Reporting 
Standards (IFRS); and 

give a true and fair view of the financial position as at 30 June 2019 and of the performance  for the 
year ended on that date of the Company; 

2. 

the Director’s have declared that: 

(a) 

(b) 

(c) 

the  financial  records  of  the  Company  for  the  financial  year  have  been  properly  maintained  in 
accordance with section 286 of the Corporations Act 2001; 

the financial statements and notes for the financial year comply with the Accounting  Standards; and 

the financial statements and notes for the financial year give a true and fair view; and 

3. 

in the Directors’ opinion, there are reasonable grounds to believe that the Company will be able to  pay its 
debts as and when they become due and payable. 

This declaration is made in accordance with a resolution of the Board of Directors.  

Peter Bennetto 
Chairman 
29 August 2019 
Camberwell, VIC. 

Page | 63  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT  
To the Members of MedAdvisor Limited 

Opinion 

We have audited the financial report of MedAdvisor Limited (the Company) and its subsidiaries (the Group), which 
comprises the consolidated statement of financial position as at 30 June 2019, the consolidated statement of profit 
or loss and other comprehensive income, the consolidated statement of changes in equity and the consolidated 
statement of cash flows for the year then ended, and notes to the financial statements, including a summary of 
significant accounting policies, and the directors' declaration. 

In our opinion the accompanying financial report of the Group is in accordance with the Corporations Act 2001, 
including: 

I. 

giving  a  true  and  fair  view  of  the  Group's  financial  position  as  at  30 June  2019  and  of  its  financial 
performance for the year then ended; and 

II. 

complying with Australian Accounting Standards and the Corporations Regulations 2001. 

Basis for Opinion 

We  conducted  our  audit  in  accordance  with  Australian  Auditing  Standards.  Our  responsibilities  under  those 
standards are further described in the Auditor's Responsibilities for the Audit of the Financial Report section of 
our report. We are independent of the Group in accordance with the auditor independence requirements of the 
Corporations Act 2001 and the ethical requirements of the Accounting Professional and Ethical Standards Board's 
APES 110 Code of Ethics for Professional Accountants (the Code) that are relevant to our audit of the financial 
report in Australia. We have also fulfilled our other ethical responsibilities in accordance with the Code.  

We confirm that the independence declaration required by the Corporations Act 2001, which has been given to 
the directors of the Company, would be in the same terms if given to the directors as at the time of this auditor's 
report. 

We  believe  that  the  audit  evidence  we  have  obtained  is  sufficient  and  appropriate  to  provide  a  basis  for  our 
opinion. 

Key Audit Matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of 
the financial report of the current period. These matters were addressed in the context of our audit of the financial 
report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 

Page | 64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Key Audit Matters (Continued.) 

Key Audit Matter 

How our audit addressed this matter 

Recognition of Revenue 
Refer to Note 8 in the financial statements 
Revenue  recognition  was  considered  a  key  audit 
matter.  MedAdvisor receives revenue from two core 
income  streams,  and  the  accounting  for  each  of 
these differs. 

While subscription revenues are not complex and do 
not involve significant management judgements, the 
recognition  of  revenue  generated  from  Patient 
Education Programs (“PEP”) involves management 
estimates around the timing of delivery of services. 

Our audit procedures  in relation to the recognition of 
revenue included: 

•  Assessing  whether 

revenue 
recognition policies were in compliance with AASB 
15 Revenue from Contracts with Customers; 

the  Group’s 

•  Evaluating 

the  operating  effectiveness  of 
revenue 
related 

to 

management’s  controls 
recognition; 

•  Performing 

substantive 

analytical 

review 

procedures on subscription revenues; 

•  Performing  detailed  testing  on  a  sample  of  PEP 
revenues recognised and assessing the allocation 
of  revenue  to  various  elements  in  the  contracts 
with customers; and 

•  Reviewing  sales  transactions  before  and  after 
year-end to ensure that revenue is recognised in 
the correct period. 

Impairment of Goodwill  
Refer to Note 16 in the financial statements  

The consolidated entity has goodwill of $4,013,868 
as at 30 June 2019. 

Our  audit  procedures  in  relation  to  management’s 
impairment assessment included:  

We identified this area as a key audit matter due to 
the  size  of  the  goodwill  balance  and  because  the 
directors’  assessment  of  the  ‘value  in  use’  of  the 
cash  generating  unit 
this 
Goodwill  involves  judgements  about  the  future 
underlying  cash  flows  of  the  business  and  the 
discount rate applied to them.  

(“CGU”)  containing 

Management performed an impairment assessment 
over the balance of intangible assets by calculating 
the  value  in  use  for  the  individual  CGU  identified 
using a discounted cash flow model and comparing 
the resulting value in use of the CGU to its carrying 
value.  

Management  also  performed  a  sensitivity  analysis 
over  the  value  in  use  calculations  by  varying  the 
assumptions  used  (growth  rates,  terminal  growth 
rate  and  WACC)  to  assess  the  impact  on  the 
valuations.  

•  Assessing  management’s  determination  that  the 
Goodwill  should  be  allocated  to  a  single  CGU 
based on the nature of the Group’s business and 
the  manner  in  which  results  are  monitored  and 
reported;  

•  Assessing the overall valuation methodology used 

to determine the value in use; 

•  Challenging 

the 

reasonableness 

key 
assumptions, including the cash flow projections, 
revenue  growth 
rates,  and 
sensitivities used;  

rates,  discount 

of 

•  Checking the mathematical accuracy of the cash 
flow  model,  and 
to 
supporting  evidence  such  as  approved  budgets, 
and  considering  the  reasonableness  of  these 
budgets; and 

input  data 

reconciling 

•  Reviewing  the  accuracy  of  disclosures  of  critical 
financial 
valuation 

estimates  and  assumptions 
statements 
to 
in 
methodologies. 

relation 

the 

the 

in 

Page | 65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other Information  

The directors are responsible for the other information. The other information comprises the information included 
in the Group's annual report for the year ended  30 June 2019 but does not include the financial report and the 
auditor's report thereon.  

Our opinion on the financial report does not cover the other information and accordingly we do not express any 
form of assurance conclusion thereon.  

In connection with our audit of the financial report, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial report or our knowledge 
obtained in the audit or otherwise appears to be materially misstated.  

If,  based  on  the  work  we  have  performed,  we  conclude  that  there  is  a  material  misstatement  of  this  other 
information, we are required to report that fact. We have nothing to report in this regard.  

Responsibilities of the Directors for the Financial Report 

The directors of the Company are responsible for the preparation of the financial report that gives a true and fair 
view in accordance with Australian Accounting Standards and the  Corporations Act 2001 and for such internal 
control as the directors determine is necessary to enable the preparation of the financial report that gives a true 
and fair view and is free from material misstatement, whether due to fraud or error.  

In preparing the financial report, the directors are responsible for assessing the ability of the Group to continue as 
a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or to cease operations, or have no realistic 
alternative but to do so.  

Auditor's Responsibilities for the Audit of the Financial Report 

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  financial  report  as  a  whole  is  free  from 
material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance 
with the Australian Auditing Standards will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of this financial report.  

A  further  description  of  our  responsibilities  for  the  audit  of  the  financial  report  is  located  at  the  Auditing  and 
Assurance Standards Board website at: http://www.auasb.gov.au/auditors_responsibilities/ar2.pdf. 
This description forms part of our auditor's report.  

Page | 66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report on the Remuneration Report 

Opinion on the Remuneration Report 

We have audited the Remuneration Report included in the directors' report for the year ended 30 June 2019.  

In our opinion, the Remuneration Report of MedAdvisor Limited, for the year ended 30 June 2019, complies with 
section 300A of the Corporations Act 2001.  

Responsibilities 

The directors of the Company are responsible for the preparation and presentation of the Remuneration Report 
in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the 
Remuneration Report, based on our audit conducted in accordance with Australian Auditing Standards.  

RSM AUSTRALIA PARTNERS 

P A RANSOM 
Partner 

Dated: 29 August 2019 
Melbourne, Victoria 

Page | 67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
SHAREHOLDER INFORMATION 
30 JUNE 2019 

The shareholder information set out below was applicable as at 26 August 2019. 

Distribution of equitable securities 
Analysis of number of equitable security holders by size of holding: 

Equity security holders 

Twenty largest quoted security holders 
The names of the twenty largest security holders of quoted equity securities are listed below: 

Page | 68  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDADVISOR LIMITED 
SHAREHOLDER INFORMATION 
30 JUNE 2019 - continued 

The names of the twenty largest security holders of quoted equity securities are listed below: - continued 

Unquoted equity securities 
Options over ordinary shares issued 

Substantial shareholders 
Substantial shareholders in the company are set out below: 

Page | 69