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Medifast, Inc.

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FY2008 Annual Report · Medifast, Inc.
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T I said UNITED STATES 

SECURITIES AND EXCHANGE COMMISSION 

WASHINGTON, DC 20549 

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FORM 10-K 

ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF 

THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended December 31, 2008 

Commission File No. 000-23016 

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MEDIFAST, INC. 

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          DELAWARE                                        

                         13-3714405 

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      Incorporation State 

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Tax Identification number 

11445 CRONHILL DRIVE, OWINGS MILLS, MD                     

 21117 

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              Principal Office Address 

Phone (410) 581-8042 

SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT: NONE 

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: 

COMMON STOCK, PAR VALUE $.001 PER SHARE 

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New York Stock Exchange 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes X   No (cid:1) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes (cid:1)  No X 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days. Yes X  No (cid:1) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not 
be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III 
of this Form 10-K or any amendment to this Form 10-K. (cid:1) 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition 
of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one): 

Large accelerated filer   (cid:1) 

Accelerated filer  X 

Non-accelerated filer  (cid:1) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes (cid:1)  No X 

The aggregate market value of the voting common equity held by non-affiliates of the registrant as of June 30, 2008, based upon the 
closing price of $5.26 per share on the New York Stock Exchange on that date, was $64,000,000. 

As of March 13, 2009, the Registrant had 14,585,960 shares of Common Stock outstanding. 

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Table of Contents 

Item 1. 
Item 1A. 
Item 1B. 
Item 2. 
Item 3. 
Item 4. 

Item 5. 
Item 6. 
Item 7. 
Item 7A 
Item 8. 
Item 9. 
Item 9A. 

Item 10. 
Item 11. 
Item 12. 
Item 13. 
Item 14. 

    Business 
    Risk Factors 
    Unresolved Staff Comments 
    Properties 
    Legal Proceedings 
    Submission of Matters to a Vote of Security Holders 

PART I 

PART II 

    Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 
    Selected Financial Data 
    Management’s Discussion and Analysis of Financial Condition and Results of Operations 
  Quantitative and Qualitative Disclosures about Market Risk 
    Financial Statements and Supplementary Data 
    Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
   Controls and Procedures 

    Directors, Executive Officers and Corporate Governance 
    Executive Compensation 
    Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 
    Certain Relationships and Related Transactions, and Director Independence 
    Principal Accounting Fees and Services 

PART III 

PART IV 

Item 15. 

    Exhibits, Financial Statement Schedules 

    Page 

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ITEM 1. BUSINESS.    

SUMMARY 

PART I 

Medifast, Inc. (the "Company” or “Medifast”) is a Delaware corporation, incorporated in 1993. The Company’s operations 
are primarily conducted through five of its wholly owned subsidiaries, Jason Pharmaceuticals, Inc. ("Jason"), Take Shape for Life, Inc. 
(“TSFL”),  Jason  Enterprises,  Inc.,  Jason  Properties,  LLC  and  Seven  Crondall,  LLC.    The  Company  is  engaged  in  the  production, 
distribution,  and  sale  of  weight  management  and  disease  management  products  and  other  consumable  health  and  diet  products.  
Medifast, Inc.’s product lines include weight and disease management, meal replacement, and vitamins primarily manufactured in its 
modern, FDA approved facility in Owings Mills, Maryland.  

MARKETS   

Throughout the past 30 years, obesity in the United States has dramatically increased. The obesity epidemic shows no signs 
of slowing down and recently, the condition has worsened among Americans rather than improved. Approximately 1.7 billion people 
worldwide are overweight; however the percentage of overweight adults is the highest in the United States, with two-thirds of all 
Americans being overweight or obese.  

According to a recent study, “Prevalence of Obesity and Overweight in the United States”, published in April 2006 in the Journal of 
American Medical Association, almost 7 out of 10 adults in the U.S. are overweight or obese, with 60 million (or about thirty percent) 
American adults suffering from obesity.  The obesity epidemic raises concern among Americans because of the implications 
associated with their health. The most common health conditions associated with obesity are type II diabetes, coronary heart disease, 
hypertension and stroke, sleep apnea and respiratory problems, gallbladder disease, depression and certain forms of cancer.   

The Centers for Disease Control and Prevention show that obesity is not only affects adults, but children and adolescents as 

well. According to the CDC, the obesity prevalence in children and adolescents has tripled since 1976.  Overweight and obesity in 
children and adolescents increases the risk of health problems such as high blood pressure, high cholesterol and Type 2 Diabetes.  

Type 2 Diabetes is expected to increase by 165% between 2000 and 2050 according to a study “Projection of diabetes 

burden through 2050: impact of change demography and disease prevalence in the U.S.”, published 2001 in Diabetes Care.  In 
addition, a study published by the CDC in October 2007 shows how children are now being affected by Type 2 diabetes. Obese 
children suffering from Type 2 diabetes are at increased risk of suffering significant morbidities in the form of amputations, kidney 
problems, and blindness. 

Obesity is defined as a Body Mass Index (BMI) of 30 kg/m2 or greater, whereas overweight is defined as a BMI ranging 

between 25 and 30 kg/m2. According to a recent study conducted by the Centers for Disease Control and Prevention in 2006, only four 
(4) states in the U.S.A. had a prevalence of obesity less than twenty percent (20%). Twenty–two states showed a prevalence equal to 
or greater than twenty-five percent (25%), and two of those states had a prevalence of obesity equal to or greater than thirty percent 
(30%).  

The primary obesity causing factors are preventable and well known in the United States. These factors are unhealthy diet 
and physical inactivity. It’s estimated that poor nutrition and physical inactivity account for more than 300,000 premature deaths per 
year in the U.S.  According to the United States Department of Health and Human Services, only 25% of adults and less than 25% of 
teenagers include the suggested 5 or more servings of vegetables and fruits in their daily meal. More than half of American adults fail 
to engage in the suggested amount of physical activity, and more than 1/3 of young Americans do not engage in regular vigorous 
physical activity at all.  

The United States Department of Human and Health Services states that Americans spend $117 billion in costs associated 
with overweight and obesity. Direct medical and healthcare costs total $93 billion.  The U.S. weight loss market is estimated to be a 
$55 billion/ year industry. This includes consumer spending on diet foods, health clubs, commercial weight loss centers, low-calorie 
prepared foods, medically supervised and commercial weight loss programs, diet books, appetite suppressants, artificial sweeteners, 
diet sodas, videos and cassettes, children’s weight loss camps and more.   

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Distribution Channels 

Medifast  Direct  –  In  the  direct  to  consumer  channel,  customers  order  Medifast  product  directly  through  the  Company’s  website, 
www.choosemedifast.com,  or  our  in-house  call  center.    The  product  is  shipped  directly  to  the  customer’s  house.  Customers  have 
access  to  support  from  qualified  nutritional  practitioners and  customer  care  representatives  via telephone,  e-mail  and  online  chats.  
Medifast  Direct  offers  a robust  online  web  community  and library  for  support,  information  and  meal  planning  for  weight  loss  and 
weight maintenance. This business is driven by an aggressive multi-media customer acquisition strategy that includes print, television, 
radio,  direct  mail  and  web  advertising  as  well  as  public  relations  initiatives.    The  Medifast  Direct  division  focuses  on  targeted 
marketing initiatives and providing customer support through its in-house call center and nutrition support teams to better serve its 
clients.  In addition, Medifast also continued to promote its use of leading web technology featuring customized meal planning and 
community components. 

Take Shape for Life™ - Take Shape for Life is a physician led network of independent health coaches who are trained to provide 
coaching  and  support  to  clients  on  Medifast  programs.    Health  coaches  are  conduits  to  give  clients  the  strategies  and  skills  to 
successfully reach a healthy weight and then provide a road map to empower the individual to take control of their health.  Take Shape 
for Life offers the exclusive BeSlimTM philosophy, which encourages long-term weight maintenance.  Take Shape for Life also moves 
beyond the scope of weight loss to show customers how to achieve optimal health through the balance of body, mind, and finances. 
Take Shape for Life uses the high quality, medically validated products of Medifast as the platform to launch integrity based lifelong 
health optimization program. 

Program entrants are encouraged to consult with their primary care physician and a Take Shape for Life Health Coach to 
determine the Medifast program that is right for them.  Health Coaches are supported, educated and qualified by The Health Institute, 
a  training  group  staffed  by  Medifast  professionals.  Health  Advisors  obtain  Medifast  qualification  based  upon  testing  of  their 
knowledge on Medifast products and programs.  

Take Shape for Life is a member of the Direct Selling Association (DSA), a national trade association representing over 200 
direct selling companies doing business in the United States.  To become a member of the DSA Take Shape for Life, like other active 
DSA  member  companies,  underwent  a  comprehensive  and  rigorous  one-year  company  review  by  DSA  legal  staff  that  included  a 
detailed analysis of its company business plan materials.  This review is designed to ensure that a company’s business practices do not 
contravene DSA’s Code of Ethics.  Compliance with the requirements of the Code of Ethics is paramount to become and remain a 
member in good standing of DSA.  Accordingly, Membership in DSA by Take Shape for Life demonstrates its commitment to the 
highest standards of ethics and a pledge not to engage in any deceptive, unlawful, or unethical business practices.   Among those Code 
of  Ethics  proscriptions are  pyramid schemes  or  endless  chain  schemes as defined by  federal,  state,  or local  laws.   Moreover,  Take 
Shape for Life, like other DSA member companies in good standing, has pledged to provide consumers with accurate and truthful 
information regarding the price, grade, quality, and performance of the products Take Shape for Life markets.    

Medifast Weight Control Centers –  The Medifast Weight Control Center is the brick and mortar clinic channel of Medifast located 
in Texas and Florida.   In 2008, the Company opened ten new Medifast Weight Control Centers and had a total of twenty locations in 
operation at year-end. The centers offer a supervised model and a nationally advertised brand which encourages walk-ins and referrals 
from  other  Medifast  business  channels.    In  addition  to  offering  a  comprehensive  Medifast  program,  the  clinics  offer  customized 
patient counseling programs, and the Inbody TM composition analysis.    

In 2008, the Company began offering the clinic model as a franchise opportunity.  On February 18, 2008, the Company announced 
that it has sold its first franchise of Medifast Weight Control Centers.  The Company sold the rights to open four clinics in the Greater 
Baltimore  Metropolitan  Area.    The  franchisee  also  has  the  rights  to  open  four  additional  Medifast  Weight  Control  Centers  in  the 
Baltimore area over the next two years, bringing the total to eight locations.   On June 3, 2008 the Company announced that it sold the 
rights to  open  four  Medifast  Weight  Control  Centers  in  Southern California and  three Medifast  Weight  Control  Centers in  Central 
California to two different local business operators.  On October 8, 2008, the Company announced the opening of its first franchise 
clinic in the Baltimore, MD area. In December 2008, three Medifast Weight Control Center franchise locations opened in Southern 
California and one location opened in Central California.  At December 31, 2008, five franchise locations were operating. 

The Company continues to support its controlled label licensee model, Hi-Energy, by providing marketing materials, ads, 

on-site trainings, fitness programs, nutritional programs and clinical operation materials and forms. 

Medifast Physicians –Medifast physicians have implemented the Medifast program within their practice.  These physicians carry an 
inventory of Medifast products and resell them to patients.  They also provide appropriate medical monitoring, testing, and support for 
patients  on  the  program.    Management  estimates  that  more  than  15,000  physicians  nationwide  have  recommended  Medifast  as  a 
treatment  for  their  overweight  patients  since  1980,  and  over  an  estimated  1  million  patients  have  used  its’  products  to  lose  and 
maintain their weight.   

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The  Company  offers  an  additional  in-house  support  program  to  assist  customers  that  are  consulting  their  primary  care 
physician.  Customers have access to registered dieticians that provide program support and advice via a toll free telephone help line, 
by e-mail and online chats. 

THE MEDIFAST® BRAND  

Medifast  enriches  lives  by  providing  innovative  choices  for  lasting  health  through  products  and  programs.    Medifast  is 
physician recommended and clinically proven offering programs for weight management, weight maintenance and long term health 
through multiple channels of distribution.  Medifast products are high quality, portion controlled meal replacement foods.  In recent 
years,  Medifast’s  core  products  and  programs  have  continued  to  expand  over  a  wellness  spectrum  to  include  health  management 
products such as those specially formulated for people with diabetes as well as products for women’s health, joint health and coronary 
health.   

While all Medifast products are suitable for individuals with type 2 diabetes, Medifast also has a line of products specially 
designed to meet the needs of people with diabetes – Medifast Plus for Diabetics. Medifast Plus for Diabetics products consist of three 
delicious, patented shakes that have been certified ‘low glycemic’ by the Glycemic Research Institute.  

Over 40 Medifast products qualify for the FDA’s heart healthy claim, “May Reduce the Risk of Heart Disease.”  In order to 
make this claim, a product must contain at least 6.25 grams of soy protein per serving and be low in fat, saturated fat, sodium, and 
cholesterol.    Unlike  popular  fad  diets  and  herbal  supplements,  Medifast  products  are  a safe,  nutritionally  balanced  choice,  offering 
gender specific formulas containing high protein and low carbohydrates, a soy protein source rather than animal protein source, and 
vitamin and mineral fortification.  It is very difficult to meet the minimum recommended nutritional requirements on a low-calorie 
diet, but a dieter can easily meet these requirements using the nutrient dense Medifast brand of meal replacement food supplements.  

Portion controlled, meal replacement weight management programs are continuing to gain popularity, as consumers search 
for a safe and effective solution that provides balanced nutrition, quick weight loss and valuable behavior modification education.  In 
addition, consumers are becoming more aware of chronic diseases such as diabetes and coronary health.  

Clinical Research Overview 

Medifast uses both clinical research studies and retrospective analysis data from its Medifast clinics as the basis of its claim, 
“clinically proven.” The following abstracts include both peer-reviewed research (consisting of prospective controlled clinical trials 
and retrospective studies) and in-house clinical data (studies 7 & 8). 

Study 1 
Reference 
Haddock CK, Poston WSC, Foreyt JP, DiBartolomeo JJ. “Effectiveness of Medifast supplements combined with obesity 
pharmacotheraphy: A clinical program evaluation.” Eating and Weight Disorders. 13:95-101; 2008. 

Purpose 
To evaluate the long-term impact of Medifast meal-replacement supplements (MMRS) combined with appetite-suppressant 
medication (ASM) among participants who received 52 weeks of treatment as part of a medically supervised weight-control program. 

Results 
Participants who completed 52 weeks of treatment experienced substantial weight losses at 12 (-9.4 + 5.7kg), 24 (-12.0 + 8.1kg), and 
52 weeks (12.4 + 9.2kg), and all measures were significantly different from baseline weight (p<0.001 for all contrasts) for both true 
completers (n=324) and for ITT analysis (n=1,351). Fifty percent of patients remained in the program at 24 weeks and nearly 25% 
were still participating at one year. Results were better than those typically reported for obesity pharmacotherapy in both short- and 
long-term studies, and also better than those reported for partial meal-replacement programs. 

This study was published in the June 2008 issue of Eating and Weight Disorders. Results of this study were presented at the American 
Society of Bariatric Physicians’ annual meeting in May 2007. 

Study 2 
Reference 
Davis LM, Coleman CD, Andersen WS, Cheskin LJ. “The effect of metabolism-boosting beverages on 24-hr energy expenditure.” 
The Open Nutrition Journal. 2:37-41; 2008. 

Purpose 
To test the effect of thermogenic meal-replacement beverages (TMRB) containing 90 mg of EGCG and 100 mg of caffeine on resting 
energy expenditure (REE). Thirty adults (19 women, 11 men) were stratified into 3 groups: lean (n=10, BMI 21.5 + 2.1); 

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overweight/obese (OW) (n=10, BMI 29.8 + 2.7); or weight maintainers (WM) (n=10, BMI 28.8 + 4.0). Following an overnight fast, 
baseline measurements, including REE via indirect calorimetry, were performed. REE was repeated at 30, 60, 90, and 120 minutes 
after consuming a TMRB. Appetite was assessed via visual analogue scale at baseline, 30 minutes, and 120 minutes after consuming 
the TMRB. 

Results 
Mean 24-hour REE was increased 5.9 + 2.5% overall (p=0.000), 5.7 + 3.1% among lean subjects (p=0.0002), 5.3 + 1.4% among OW 
subjects (p=0.000), and 6.8 + 2.7% among WM subjects (p=0.0007). Appetite was significantly reduced 30 minutes after consuming 
the TMRB (p=0.0002). TMRBs appear to be a promising weight-control tool. 

This study was presented as a poster session at Experimental Biology, 2008. 

Study 3 
Reference 
Cheskin LJ, et al. “Efficacy of meal replacements versus a standard food-based diet for weight loss in type 2 diabetes.” The Diabetes 
Educator. 34(1):118-127; Jan/Feb 2008. 

Purpose 
To compare the efficacy of a portion-controlled meal-replacement diet (PCD) to a standard diet (SD) (based on recommendations by 
the American Diabetes Association) in achieving and maintaining weight loss among 119 obese men and women with type 2 diabetes 
mellitus. 

Results 
Using intention-to-treat analyses, weight loss at 34 weeks and weight maintenance at 86 weeks was significantly better on PCD versus 
SD. Approximately 40% of the PCD participants lost >5% of their initial weight compared with 12% of those on the SD. Significant 
improvements in biochemical and metabolic measures were observed at 34 weeks in both groups. The retention rate and self-reported 
ease of adherence in the PCD group were significantly higher throughout the study. 

This study was published in the January/February 2008 issue of The Diabetes Educator. The peer-reviewed journal is the official 
journal of the American Association of Diabetes Educators. The study was also presented at the American Diabetes Association’s 65th 
Annual Scientific Session, 2005. 

Study 4 
Reference 
Cheskin LJ, et al. “A RCT comparing balanced energy deficit diets with or without meal 
replacements for weight loss and maintenance among children dieting alone or with a parent.” Johns Hopkins Bloomberg School of 
Public Health, Center for Human Nutrition, Department of International Health. 

Purpose 
To compare the safety and efficacy of supplemental Medifast portion-controlled meal replacements (MRs) to a USDA Food Guide 
Pyramid-based diet. Both weight-loss diets were 20% energy-restricted (~500 kcal deficit). Eighty children (8-15 y.o.), 
BMI>95th%ile, were screened and randomized to either a MR diet (3 MRs/d during active weight loss and 2 MRs/d during 
maintenance) or to the food-based diet. Subjects were further randomized to dieting alone or with a parent. 

Results 
By ITT analysis, dieting alone vs. with a parent or food vs. MR made no difference in weight outcome. However, following initial 
weight loss (6 mos) and 1 yr maintenance (18 mos), significant benefits were seen in the MR group in BMI%ile (0 mos=98.8 + 1.0, 6 
mos=96.6 + 3.2, 18 mos=96.4 + 3.4); body fat ( 5.9% @ 6 mos, 5.3% @ 18 mos); total cholesterol ( 6.7% @ 6 mos, 5.6% @ 18 mos); 
LDL ( 19.8% @ 6 mos, 7.9% @ 18 mos); and triglycerides ( 23.6% @ 6 mos, 22.3% @ 18 mos). No significant betweengroup 
differences, differences in growth rates, or adverse events were observed. Conclusions: Among overweight 8-15 y.o. children, dieting 
with or without a parent, meal replacements were as safe and effective as a food-based diet for weight loss and maintenance. 

This study was presented as a poster session at Experimental Biology, 2007. 

Study 5 
Reference 
Matalon V. “Impaired capacity to lose visceral adipose tissue during weight reduction in obese postmenopausal women with the 
Trp64Arg B3-adrenoceptor gene variant.” Diabetes. 49:1709-1713; 2000. 

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Purpose 
To examine the effect of the Trp64Arg gene variant on total and visceral adipose tissue loss, and cardiovascular risk factors in 
response to weight reduction among 24 obese women (age 57 + 4 yrs) in a 13 + 3 mos weight reduction program of 1,200 kcal with or 
without the inclusion of Medifast. 

Results 
Whether women were carriers or noncarriers of the Trp64Arg allele, significant weight loss (-16.4 + 5.0kg vs. -14.1 + 6.2kg, NS) and 
reductions in body fat (-10.0 + 5.2 vs. -11.5 + 3.9kg, NS) were observed in response to a calorie-restricted program with or without 
Medifast. Loss of visceral adipose tissue was 43% lower in carriers of the Trp64Arg allele compared with noncarriers (-46 + 27 vs. -
81 + 51cm2, p=0.05). The study concluded that older women carrying the Trp64Arg B3-adrenoceptor gene variant have an impaired 
capacity to lose visceral adipose tissue in response to a calorie-restricted diet. 

Study 6 
Reference 
Matalon V. “An evaluation of weight loss following a carbohydrate and fat restricted diet with appetite suppressant and dietary 
supplementation.” The Bariatrician. 10-13; 2000. 

Purpose 
To assess the safety and effectiveness of a weight-loss regimen consisting of a carbohydrate- and fat restricted diet supplemented with 
an appetite suppressant, a dietary supplement, and a liquid protein drink (Medifast) in an open label trial. Baseline and 6-mos 
evaluations of body weight (lbs), body fat (%), BMI (kg/m2), lean body mass, water weight, and blood pressure were performed. At 6 
mos, statistically significant differences were found for body weight (p<0.001), percent body fat (p<0.001), BMI (p<0.001), lean body 
mass (p<0.001), water weight (p=0.01), and body systolic (p=0.003) and diastolic (p<0.001) blood pressure. 

Results 
Of 47 patients enrolled, 24 (51%) completed six months using the dietary regimen prescribed. Data was analyzed for all patients who 
were treated with the diet, as well as for the subset of patients who completed the entire study period. The dietary regimen showed that 
a carbohydrate- and fat restricted program supplemented by a natural appetite suppressant can lead to progressive weight loss of 
comparable value to prescribed pharmacologic agents at the time of study. Patients in the study experienced statistically significant 
decreases in overall body weight, percent body fat, BMI, lean body mass, total body water, and both systolic and diastolic blood 
pressure. 

Study 7 
Reference 
Crowell MD, Cheskin LJ. “Multicenter evaluation of health benefits and weight loss on the Medifast weight management program.” 
The Johns Hopkins University School of Medicine. 

Purpose 
To retrospectively evaluate the efficacy of a medically supervised, protein-supplemented modified program (Medifast) for weight 
reduction and to evaluate the impact of weight reduction on coexisting health problems. 

Results 
The results of the study concluded that medically supervised, protein-sparing meal-replacement programs offer a safe and effective 
means of weight reduction and are accompanied by significant improvements in coexisting health problems. Of samples taken, males 
lost an average of 67 lbs and females lost an average of 47 lbs during fasting. The study found significant reductions in total 
cholesterol and triglycerides, systolic and diastolic blood pressure, and normalized blood pressure in hypertensive patients. 

Study 8 
Reference 
Davis LM, Cheskin LJ. “Dietary intervention using Medifast meal replacements in pre-bariatric surgery patients.” Johns Hopkins 
Weight Management Center; 2006. 

Purpose 
N=14 severely obese patients—13 females (11 African Americans, 2 Caucasians) and 1 male (Caucasian)—with a mean BMI of 64.14 
kg/m2 (range 40.2kg/m2 to 91.7kg/m2) entered a 6-month weight-control program at the Johns Hopkins Weight Management Center. 
All patients were Medicaid (Priority Partners) recipients. The program provided a comprehensive approach to weight control focused 
on diet, behavior, and physical activity. Portion-controlled meal replacements (MRs) supplied by Medifast were utilized as part of the 
dietary-behavior intervention. All subjects met with a licensed dietitian and were prescribed a 1,000-1,200 kcal/day diet plan 
incorporating up to 6 MRs/day. Only 1 subject chose not to incorporate meal replacements as part of a low-calorie diet plan. The 
average intake of meal replacements was 2.5-3 per day through the duration of the study. 

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Results 
After 6 months on the program, patients lost an average of 26.73 lbs (-2.86kg/m2) and 6.96% body weight, and reported a high level 
of satisfaction with their diet plan. Program completers at 1 month were N=13, at 3 months N=12, and 6 months N=10. 

A statistical review of patient charts, unpublished data on file. 2006. 
Scientific Advisory Board 

In September 2008, Medifast announced the formation of its Scientific Advisory Board. 

The role of the Board is to continually review the effectiveness, safety, and nutritional benefits of Medifast’s products and programs. 
The team of specialists will also assist in the development of new Meals and supplements, as well as weight-loss approaches for 
specific medical needs (i.e., patients with heart disease) or lifestyles (vegetarians, etc.). 

The work of this cross-disciplinary group builds on Medifast’s heritage of medically sound approaches to weight loss, and the 
incorporation of leading-edge clinical research into the company’s products and programs. 

Lawrence Cheskin, M.D. 
Director of the Johns Hopkins Weight Management Center in Baltimore, MD 

Miriam Cohen, M.D., F.A.C.C. 
Cardiologist and Assistant Professor at the University of Maryland Medical School 

Scott Kahan, M.D., M.P.H. 
Instructor at the Johns Hopkins Bloomberg School of Public Health 

Varsha Vaidya, M.D. 
Assistant Professor of Psychiatry and General Internal Medicine at Johns Hopkins University School of Medicine, Director of the 
Obesity Psychiatry program at Johns Hopkins Bayview Medical Center 

Alison Duncan, Ph.D., RD 
Associate Professor, Department of Human Health and Natural Sciences at University of Guelph, Functional Foods Expert 

Debra L. Miller, Ph.D. 
Director of Nutrtion at the Hershey Company 

COMPETITION 

There are many different kinds of diet products and programs within the weight loss industry.  These include a wide variety 
of  commercial  weight  loss  programs,  pharmaceutical  products,  weight  loss  books,  self-help  diets,  dietary  supplements,  appetite 
suppressants  and  meal  replacement  shakes  and  bars.    Some  of  Medifast’s  top  competitors  are  Jenny  Craig,  Nutrisystems,  EDiets, 
Herbalife, and Weight Watchers.  

The  Company  has  proven  it  can  compete in this  competitive  market  because its  products  have  been  clinically  tested  and 
proven in clinical studies conducted by researchers from Johns Hopkins University and other major institutions, the Medifast products  
have  been safely  and  effectively  used by  customers  and  recommended  by  physicians  for  over  28  years.   Medifast  has  been  on  the 
cutting  edge  of  product  development  with  soy  based  nutritional  and  weight  management  products  since  1980.    These  products  are 
formulated with high-quality, low-calorie, low-fat ingredients that provide alternatives to fad diets or medicinal weight loss remedies.  

The  Company’s  diverse  multi-channel  distribution  strategy  makes  the  Medifast  brand  available  through  multiple  support 
channels, which target different customer needs.  Medifast practitioners offer Medifast to patients through wholesale or an innovative 
home  delivery  model  and  some  practitioners  choose  to  prescribe  appetite  suppression  diet  drugs  to  patients  in  conjunction  with  a 
Medifast based diet.  Medifast Direct via the website and call center serves customers with free online support and community tools 
and access to nutritionists and customer service representatives.  The Take Shape for Life division offers the personal support of a 
health coach that is often a person who has achieved success on the Medifast program and has turned their success into a business 
opportunity generating incremental revenue for the company through relationship marketing.  Medifast Weight Control Centers offer a 
medically supervised and structured model for customers who prefer more accountability and personalized counseling on the program.  
The Medifast program alone is a mild ketogenic diet that naturally suppresses appetite and eliminates hunger without other therapies 
for most people. 

9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PRODUCTS 

The Company offers a variety of weight and disease management products under the Medifast® brand and for select private 
label customers. The Medifast line includes Medifast® 55 Shakes, Medifast® 70 Shakes, Medifast® Plus for Appetite Suppression 
Shakes, Medifast® Plus for Women’s Health Shakes, Medifast® Plus for Diabetics Shakes, Medifast® Plus for Joint Health Shakes, 
Medifast® Plus for Coronary Health Shakes, New! Medifast Momentum Drinks, New! Momentum Flavor Infusers, New! Antioxidant 
Shakes, New! Antioxidant Flavor Infusers, New! Super Omega 3, Medifast® Bars, New! Medifast Crispy Bars, Medifast® Creamy 
Soups, Medifast® Chicken Noodle Soup, Medifast® Chicken & Wild Rice Soup, Medifast® Beef Vegetable Stew, Medifast® Home-
style  Chili,  Medifast®  Oatmeal,  Medifast®  Pudding,  Medifast®  Scrambled  Eggs,  Medifast®  Hot  Cocoa,  Medifast®  Cappuccino, 
Medifast® Chai Latte, Medifast® Iced Teas, Medifast® Fruit Drinks, Medifast® Soy Crisps, and Medifast® Crackers.   

Medifast  nutritional  products  are  formulated  with  high-quality,  low-calorie,  and  low-fat  ingredients.  Many  Medifast 
products are soy based and contain 24 vitamins and minerals, as well as other nutrients essential for good health. The Company uses 
Solae® brand soy protein, which is a high-quality complete protein derived from soybeans. 

Medifast  brand  awareness  continues  to  expand  through  the  Company’s  marketing  campaigns,  product  development,  line 
extensions, and the Company’s emphasis on quality customer service, technical support and publications developed by the Company’s 
marketing staff.  Medifast products have been proven to be effective for weight and disease management in clinical studies conducted 
by  researchers  from  the  U.S.  government  and  Johns  Hopkins  University.    The  Company  has  continued  to  develop  its  sales  and 
marketing  operations  with  qualified  management  and  innovative  programs.    The  Company’s  facility  in  Owings  Mills,  MD 
manufactures all powders and subcontracts the production of its Ready-To-Drink products, meal replacement bars, crackers, soy crisps 
and omega 3 capsules.  

NEW PRODUCTS 

In 2008, the Company expanded the Medifast product line in 2008 by introducing a new line of metabolic boosters.  This 

product line includes shakes and flavor infusers (to flavor water) that includes a specific blend of caffeine and epigallocatechin gallate 
(EGCG), designed to help burn calories and fat.  Consuming three of these products a day can help burn an extra 100 calories per day.   

The Company also added new products aimed at optimizing health. The first of these products was a  new supplement line- 

Super Omega 3.  This product boasts one of the highest concentrations of docosahexanoic acid (DHA) and eicosapentanoic acid 
(EPA) on the market as well as organic Flax Seed for healthy hair, skin, and nails.  This product services a variety of needs from 
decreasing body fat to improving satiety, to providing cardioprotection to prevention of cognitive decline.  The Company also 
designed a special line of antioxidant infusers and shakes.  Each Shake and Infuser gives you the antioxidant power of two full 
servings of fruits and vegetables. 

Medifast also began its plan to expand the Medifast bar line to include Crispy bars that are fully interchangeable with all the 

other meals in the program.  In the past, bars could only be enjoyed once a day because of the higher calorie and carbohydrate level.  
The new bars contain only 110 calories, 11g of protein, less than 13g of carbohydrates and are fully fortified with 20% of the RDI for 
24 Essential Vitamins and Minerals. These new bars are available in Chocolate, Chocolate Mint, Peanut Butter, Oatmeal Raisin, 
Cinnamon Roll, Strawberry Crunch, Caramel, Lemon, Fruit & Nut, and Smores flavors.   

MARKETING  

In 2008, the Company continued to build and leverage its core Medifast brand through multiple marketing strategies to its 
target  audiences.    Customer  acquisition  strategies  include  national  advertising  in  print  magazines,  television  commercials,  web 
advertising,  direct  mailings, radio  commercials,  and  DJ testimonials.    In  addition,  the  Company  executed strategic  public  relations 
efforts to secure local and national editorial placements to raise brand awareness.   These mediums were used to target new customers 
by stressing Medifast's quick, easy and safe approach to weight management.  The Company invested in two celebrity contracts with 
preliminary  marketing  and  media  campaigns  launching  in  late  2007  and  extending  into  2009.  Direct  mail  campaigns,  e-mail 
newsletters and outbound calling programs were utilized to reactivate, encourage and support existing customers.  Medifast continued 
to enhance the Medifast website including adding features in the “My Medifast” community which offers meal planning, community 
message boards, blogs and a robust library of information.  The Company also continued to feature customer blogs on the website for 
potential  customers to  interact  with loyal  Medifast  customers.    Late in 2007, the  Company  launched  an  auto  ship  loyalty  program 
where  customers  receive  discounts  and  rewards  with  automatic  shipments  of  Medifast  Meals  on  a  monthly  basis.    Both  the 
MyMedifast community enhancements and Auto-ship programs contribute to the retention of Medifast customer through improved 
compliance with the program. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
SALES  

The Company’s Sales division handles three primary areas: 

Physician  Sales  -  The sales team  is  responsible  for  prospecting  medical  accounts,  clinics, hospitals,  and  HMOs.   During  2008, the 
sales team attended a number of medical professional trade shows, which expanded Medifast's penetration of the medical weight loss 
business segment. 

Medifast Weight Control Center Franchises - The brick and mortar clinics have Counselors that sell Medifast products and full service 
programs which include weekly one-on-one counseling sessions, medical monitoring and physician oversight.  Franchise sales seek 
qualified partners to develop defined market territories.    

International - Sales manages our bulk export business and has responsibility to qualify and develop new international business 
partners. 

MANUFACTURING   

Jason Pharmaceuticals, Inc., the Company’s wholly owned manufacturing subsidiary, produces over 80% of the Medifast 
products in a state-of-the-art food and pharmaceutical-grade facility in Owings Mills, Maryland. Management purchased the plant in 
July 2002 for $3.4 million.   The Company has also invested in increasing production capacity with the purchase of two additional 
manufacturing lines and a larger capacity blender.  The lines have significantly improved the Company's production capability, while 
also improving its overall efficiencies.   

The  manufacturing  facility  has  the  capacity  for  significant  increases  to  its  production  output  with  minimal  capital 

expenditures.  Adding additional shifts will enable the Company to produce enough products to generate over $250 million in sales. 

Manufacturing  processes,  product  labeling,  quality  control  and  equipment  are  subject  to  regulations  and  inspections 
mandated  by  the  Food  &  Drug  Administration  (FDA),  the  Maryland  State  Department  of  Health  and  Hygiene,  and  the  Baltimore 
County Department of Health. The plant strictly adheres to all GMP practices and has maintained its status as an "OU" (Orthodox 
Union) kosher-approved facility since 1982. 

GOVERNMENTAL REGULATION HISTORY    

The  formulation,  processing,  packaging,  labeling  and  advertising  of  the  Company's  products  are  subject to  regulation  by 
several  federal agencies, but  principally  by  the  Food  and  Drug  Administration  (the  "FDA").   The  Company  must  comply  with the 
standards, labeling and packaging requirements imposed by the FDA for the marketing and sale of foods and nutritional supplements. 
Applicable  regulations  prevent  the  Company  from  representing  in  its  literature  and  labeling  that  its  products  produce  or  create 
medicinal  effects  or  possess  drug-related  characteristics.    The  FDA  could,  in  certain  circumstances,  require  the  reformulation  of 
certain  products  to  meet  new  standards,  require  the  recall  or  discontinuation  of  certain  products  not  capable  of  reformulation,  or 
require additional record keeping, expanded documentation of the properties of certain products, expanded or different labeling, and 
scientific  substantiation.    If  the  FDA  believes  the  products  are  unapproved  drugs  or  food  additives,  the  FDA  may  initiate  similar 
enforcement proceedings.  Any or all such requirements could adversely affect the Company's operations and its financial condition.  

To the extent that sales of foods and nutritional supplements may constitute improper trade practices or endanger the safety 
of  consumers, the operations of the Company may also be subject to the regulations and enforcement powers of the Federal Trade 
Commission  ("FTC"),  and  the  Consumer  Product  Safety  Commission.    The  Company's  activities  are  also  regulated  by  various 
agencies  of  the  states  and  localities  in  which  the  Company's  products  are  sold.    The  Company's  products  are  manufactured  and 
packaged in accordance with customers’ specifications and sold under their private labels both domestically and in foreign countries 
through independent distribution channels. 

PRODUCT LIABILITY AND INSURANCE   

The  Company,  like  other  producers  and  distributors  of  ingested  products,  faces  an  inherent  risk  of  exposure  to  product 
liability  claims  in  the  event  that,  among  other  things, the use  of  its  products results in  injury.    The  Company  maintains insurance 
against  product  liability  claims  with  respect  to  the  products  it  manufactures.    With  respect  to  the  retail  and  direct  marketing 
distribution  of  products  produced  by  others,  the  Company's  principal  form  of  insurance  consists  of  arrangements  with  each  of  its 
suppliers of those products to name the Company as beneficiary on each of such vendor's product liability insurance policies.  The 
Company does not buy products from suppliers who do not maintain such coverage. 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EMPLOYEES     

As of December 31, 2008, the Company employed 290 full-time employees, of whom 156 were engaged in manufacturing, 
warehouse management, and shipping, and 134 in marketing, administrative, call center and corporate support functions.  None of the 
employees are subject to a collective bargaining agreement with the Company. 

INFORMATION SYSTEMS INFRASTRUCTURE    

Our website, which is based on internally developed software and other third party software, is hosted in San Francisco, 
California at a ServePath co-location facility. This facility provides redundant network connections, an uninterruptible power supply, 
physical and fire security and diesel generated power back up for the equipment on which our website relies upon. Our servers and our 
network are monitored 24 hours a day, seven days a week.  

We use a variety of security techniques to protect our confidential customer data. When our customers place an order or access 

their account information, we use a secure server (SSL) to transfer information. Our secure server software encrypts all information 
entered before it is sent to our server. All customer data is protected against unauthorized access. We use PayPal, VeriSign and 
HackerSafe software to secure our credit card transactions.  

OTHER MATTERS 

An Independent Committee of the Board of Directors of Medifast was constituted to review the public allegations of a third 

party "Convicted Felon" on his website pertaining to alleged illegal activities of Take Shape for Life, a Direct Selling Subsidiary of 
Medifast Inc.  Other public Direct Selling Companies have been attacked by this individual and his network of associates using the 
same blueprint of allegations. These public allegations were made in mid- February and were immediately followed by significant 
short selling and short selling option puts that shaved over $30 million from the Market Capitalization of Medifast. The company has 
demanded that this third party take down its website information containing false information or be subject to appropriate legal action.  

Medifast, in a press release on February 17th, 2009, responded to the False Claims in SEC File # 001-31573; Film #09617581. The 
Independent Committee appointed Chairman is Mr. Barry B. Bondroff, CPA, an officer and director with Gorfine, Schiller & Gardyn, 
PA.  Members are: Mr. George J. Lavin Esq, founding Partner of the law firm, Lavin, O’Neil, Ricci, Ceprone & Dispicio, who is an 
expert in Product Liability Law, Lt. Gen. Dennis M. McCarthy USMC (Ret.), Executive Director of the Reserve Officers Association 
of the United States and a licensed attorney, Capt. Joseph D. Calderone USNR (Ret.), chaplain and counselor of the Villanova 
University Law School, and Mr. Charles P. Connolly, former President and CEO of First Union Corp.  

After an investigation of the facts and information developed to date the committee unanimously agreed that the allegations were 
false, misleading and or without merit.  

AVAILABLE INFORMATION 

All periodic and current reports, registration statements, code of conduct, code of ethics and other material that the Company is 

required to file with the Securities and Exchange Commission (“SEC”), including the Company’s annual report on Form 10-K, 
quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to 
Section 13(a) of the Securities Exchange Act of 1934 (the “1934 Act Reports”).  These materials are available free of charge through 
the Company’s investor relations page at www.ChooseMedifast.com.  Such documents are available as soon as reasonably practicable 
after electronic filing of the material with the SEC. The Company’s Internet web site and the information contained therein or 
connected thereto are not intended to be incorporated into this Annual Report on Form 10-K.  The Company will furnish without 
charge a copy of the Company’s Annual Report on Form 10-K, including the financial statements and schedules thereto, to any person 
requesting in writing and stating that he or she is the beneficial owner of Common Shares of the Company. 

 Requests and inquiries should be addressed to: 

 Investor Relations 
 Medifast, Inc. 
 11445 Cronhill Dr. 
 Owings Mills, MD  21117 

12 

 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
 
CERTIFICATIONS 

The Company’s Chief Executive Officer and Chief Financial Officer have filed their certifications as required by the 

Securities and Exchange Commission (the “SEC”) regarding the quality of the Company’s public disclosure for each of the periods 
ended during the Company’s fiscal year ended December 31, 2008 and the effectiveness of internal control over financial reporting as 
of December 31, 2008 and 2007.  Further the Company’s Chief Executive Officer has certified to the New York Stock Exchange 
(“NYSE”) that he is not aware of any violation by the Company of the NYSE corporate governance listing standards, as required by 
Section 303A.12(a) of the NYSE listing standards. 

EXECUTIVE OFFICERS OF THE COMPANY 

Name 
Bradley T. MacDonald 
Michael S. McDevitt 
Leo V. Williams 
Margaret MacDonald- Sheetz 
Brendan N. Connors 

Bradley T. MacDonald 

Age    
61   
30 
61   
31   
  31  

Position 
Chairman of the Board of Directors 
Chief Executive Officer and Chief Financial Officer 
Executive Vice President 
Chief Operating Officer and President 
Vice President of Finance 

Mr. MacDonald became Chairman of the Board of Medifast, Inc. on January 28, 1998. Mr. MacDonald was previously 

employed by the Company as its Chief Executive Officer from September 1996 to March 2007.  In 2006, Mr. MacDonald was named 
“Entrepreneur of the Year” in consumer products for the State of Maryland. Prior to joining the Company, he was appointed as 
Program Director of the U.S. Olympic Coin Program of the Atlanta Centennial Olympic Games. From 1991 through 1994, Colonel 
MacDonald returned to active duty to be Deputy Director and Chief Financial Officer of the Retail, Food, Hospitality and Recreation 
Businesses for the United States Marine Corps. Prior thereto, Mr. MacDonald served as Chief Operating Officer of the Bonneau 
Sunglass Company, President of Pennsylvania Optical Co., Chairman and CEO of MacDonald and Associates, which had major 
financial interests in retail drug, consumer candy, and pilot sunglass companies. Mr. MacDonald was national president of the Marine 
Corps Reserve Officers Association and retired from the United States Marine Corps Reserve as a Colonel in 1997, after 27 years of 
service. He was appointed and served on the Defense Advisory Board for Employer Support of the Guard and Reserve (ESGR.)    Mr. 
MacDonald serves on the Board of Directors of Stevenson University in Maryland, and the Institute of Notre Dame High School, 
Baltimore, Maryland. He is also the Vice-Chairman on the Board of Directors of the Marine Corps Reserve Toys for Tots Foundation. 

Michael S. McDevitt 

Mr. McDevitt joined Medifast in 2002 as the Controller and was promoted to Vice President of Finance in January 2004. In 
March 2005, he was promoted to President and in January of 2006 was also named Chief Financial Officer. In March of 2007, Mr. 
McDevitt  was  promoted  to  CEO  of  the  Company.  Prior  to  joining  Medifast, Mr.  McDevitt  worked  as  a  Financial  Analyst  for  the 
Blackstone Group, an investment advisory firm based in New York, NY. 

Leo V. Williams 

Mr. Williams became Executive Vice President of Medifast, Inc. in January of 2004.  Prior to joining Medifast, he was a 
Future Vehicles Marketing Plans Director for Ford Division sport utility vehicles and pickup trucks.  A retired Marine Corps Reserve 
major general, he was ordered to active duty from October 2002 to September 2003 to serve as Deputy Director of the Marine Corps 
Combat Development Command.  Mr. Williams served as the Vice-Chairman of the Board, Marine Corps Toys for Tots Foundation.  
Currently, he serves on the Board of Directors of the Direct Selling Association, U.S. Naval Academy Foundation, Maryland Chapter 
of the American Diabetes Association, Naval Academy Alumni Association Board of Trustees, Board of Trustees for the University of 
the District of Columbia, and on the Navy Mutual Aid Association Board. 

Margaret MacDonald - Sheetz, MBA 

Ms.  Sheetz  joined  Medifast  in  2000  as  the  Director  of  Sales  and  Administration.  In  2002  she  was  promoted  to  VP  of 
Operations and in 2004 promoted to Senior VP of Operations. In May of 2006, Ms. Sheetz received an Executive MBA from Loyola 
University. In March 2007, she was promoted to President and Chief Operating Officer of Medifast Inc.  

Brendan N. Connors, CPA 

Mr. Connors joined Medifast as the Vice President of Finance in  April of 2005.  Prior to joining Medifast, Mr. Connors 

worked as a Senior Accountant at Wolf & Company P.C., a certified public accounting and consulting firm in Boston, MA. 

13 

 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1A. RISK FACTORS 

The  following  risk  factors  should  be  considered  when  reading  this  Annual  Report  on  Form  10-K.    If  any  of  the  events 

described below occurs, the Company’s financial condition and operating results could be adversely affected. 

Much of our growth and future profitability depends on the effectiveness of our advertising spent in the Direct to consumer 
channel. 

Our marketing expenditures may not result in increased revenue or generate sufficient awareness of the program or the 

brand to the consumer.  We may not be able to manage our advertising spend in a cost effective manner thereby increasing the cost to 
acquire a new customer to an elevated level that will decrease profits. 

We may be subject to health related claims from our customers 

A customer that suffers health problems may allege that the Medifast program contributed to the ailment.  The Company is 
not currently the subject of any such claims; however, we would defend ourselves vigorously against such accusations.  Regardless of 
the ultimate outcome, defending against such claims would be costly and could adversely affect our results of operations.   

A competitor or new entrant into the market may develop a product and program similar to ours  

Many of our competitors are significantly larger than us and have more financial resources to develop new products and 

programs.  Our business could be affected if one of our competitors or a new entrant to the market develops similar products and 
programs through similar marketing channels.  This could result in lower sales as well as pricing competition which could adversely 
affect the Company’s results from operations.   

New fad diets or pharmaceutical solutions could put us at a competitive disadvantage 

The weight loss industry is subject to fad diets.  The Atkins craze hit the U.S. several years ago and had an impact on many 

weight loss companies.  Another fad diet could sweep the nation or consumer preferences could change. Our failure to adapt or 
respond quickly enough to these changes could have an adverse affect on our results of operations.  In addition, pharmaceutical 
companies are constantly trying to develop safe, effective, drugs that lead to weight loss.  If successful, many dieters could perceive 
this to be easier than the Medifast program and this would put us at a competitive disadvantage.  

Our ability to compete could be negatively affected in the event we fail to protect our brand names, trademarks or 

other intellectual property 

 Because our business relies heavily on direct to consumer models, brand awareness is an important factor in our sales 

strategy.  Failure to protect our brand or maintain an image of good standing with the public could result in a negative effect on our 
operations. Additionally, failure to protect our intellectual property could result in the arrival of a similar competitor which could 
reduce our competitive edge or decrease our market share. 

The business may grow too quickly for the current infrastructure to handle 

If our advertising is extremely successful and our Take Shape for Life relationship marketing division sees a large uptick in 
recruitment we may be unable to handle the growth from an operational perspective.  Increasing demands on our infrastructure could 
cause long hold times in the call center as well as delays on our website.  In addition, there could be delays in order processing, 
packaging and shipping.  We could run out of a majority of our inventory if growth exceeded our production capacity.  If these 
difficulties are encountered in a period of hyper-growth then our operating results could suffer. 

Any deficiencies or shortcomings in our information technology could prevent an efficient execution of routine business 
procedures  

We rely heavily on our IT infrastructure to support major business components. Any disruption to the integrity of this 
support structure including but not limited to; software, telecommunications, Electronic Resource Platform, or the Information 
Technology architecture as a whole could severely limit our ability to provide customers and vendors with adequate service and 
operating responses. In addition, our financial reporting is directly correlated with our company-wide software Microsoft Navision 
4.0.  Any compromise in the veracity of this system could severely alter the accuracy of our tracking, volumes, and general reporting 
including financial statements. 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A disruption in the supply of raw materials or the inability of third party manufacturing for certain products could affect 
operating results  

We rely heavily on our vendors to provide quality raw materials for us to utilize in our on-site manufacturing processes. Any 

disruption in the availability of these materials could potentially interrupt our ability to provide certain products to customers in a 
timely manner.  Also certain products are currently manufactured through a third party. The availability of these products is prone to 
fluctuations dependent on the manufacturer’s ability to secure and produce a quality product that satisfies our satisfaction standards. 

Our stock price may experience volatility due to fluctuations in our operating results  

Our stock price is subject to fluctuations in response to our operating results, a competitor’s operating results, or our ability 
to meet stock analysts forecasts and our yearly revenue and EPS guidance.  In addition, general trends in the weight-loss industry as a 
whole can have an affect on our stock price.  These factors may have an adverse affect on the market price of our stock and cause it to 
fluctuate significantly. 

Since we cannot  exert the same level of influence or control over our independent health coaches as we could were they our 
own employees, our health coaches could fail to comply with our policies and procedures, which could result in claims against 
us that could harm our financial condition and operating results.  

Our health coaches are independent contractors and, accordingly, we are not in a position to directly provide the same direction, 

motivation and oversight as we would if health coaches were our own employees. As a result, there can be no assurance that our 
health coaches will participate in our marketing strategies or plans, accept our introduction of new products, or comply with our health 
coach policies and procedures.  

Extensive federal, state and local laws regulate our business, products and direct selling program.   While we have implemented 

health coach policies and procedures designed to govern their conduct and to protect the trademarks and brand of the Company it can 
be difficult to enforce these policies and procedures because of the large number of health coaches and their independent status. 
Violations by our independent health coaches of applicable law or of our policies and procedures in dealing with customers could 
reflect negatively on our products and operations and harm our business reputation. In addition, it is possible that a court could hold us 
civilly or criminally accountable based on vicarious liability because of the actions of our independent health coaches.  

We may be subject to claims that our employees are unqualified to provide weight loss counseling 

Our Medifast Weight Control center division provides medical assessments and counseling to our customers.  We may be 
subject to claims that our employees lack the proper training and qualifications to provide proper advice regarding weight loss.  We 
could be subject to claims if an employee in one of our clinics gives inappropriate weight loss advice that results in health problems.  
Such claims could result in damage to our reputation and could have an affect on our operating results. 

Adverse publicity associated with our products, ingredients, or sales channels, or those of similar companies, could harm our 
financial condition, operating results, and stock price.  

Adverse publicity, whether or not accurate, relating to the Company, our products or our operations, our sales channels and 

independent health coaches could adversely impact the Company’s financial condition, operating results, and stock price.  In addition, 
it could lead to lawsuits or other legal challenges and could negatively impact our reputation, the market demand for our products, or 
our general business.  

Negative publicity in the weight loss industry could adversely affect our business 

If the press were to come out with negative media about low-calorie diets, meal replacements, or soy protein this could harm 

our business.  Even if not directed at Medifast, this perception could be instilled in our target market and cause harm to our operating 
results. 

The loss of key personnel could adversely affect our ability to operate and result in a negative financial condition 

Certain members of our Company oversee integral components of our Company.  Although we do not anticipate the 
departure of any key employees including but not limited to the executive management team, we cannot guarantee their tenure 
indefinitely in the future. 

15 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
Our results of operations may decline as a result of a downturn in general economic conditions or consumer confidence 

Our results of operations are highly dependent on product sales and program fees. A downturn in general economic conditions 

or consumer confidence and spending in any of our major markets could result in people curtailing their discretionary spending, 
which, in turn, could lead to a decrease in product sales in our Medifast Direct and Take Shape for Life divisions and a decrease in 
product and program fees at our Medifast Weight Control Centers and Internet product subscriptions. Any such reduction would 
adversely affect our results of operations.  

Our Business is subject to regulatory and legislative restrictions 

  A number of laws and regulations govern our production, operation, and advertising.  The FTC and certain states regulate 

advertising, disclosures to consumers, privacy, consumer pricing or billing arrangements, and other consumer matters. Our direct 
selling distribution channel is subject to risk of interpretation of certain laws pertaining to the prevention of “pyramid” or “chain sale” 
schemes.  Although we believe we are in full compliance, should the governing body alter or enforce the law in an unanticipated way, 
there may be a negative result on the company’s operations. The Company’s financial reporting is subject to various laws and 
regulations as well, specifically, the Sarbanes-Oxley Act of 2002 and the SEC. These requirements demand the Company disclose 
certain information and maintain specific controls to ensure fair and legal accounting practices as outlined therein. The Company has 
taken substantial measures to ensure compliance through routine internal and external audits. Failure to correct any flaws in internal 
controls may constitute a public notification of weakness and could have an adverse effect on our stock price. Additionally, the 
Company is required to maintain a position of good standing in regards to taxation on both a Federal and State level. Failure to comply 
with federal and state regulations could result in additional taxes, fines, or interest due that could financially strain the company. 
Future laws and regulations could be unforeseen and potentially have a material negative impact on the Company. Failure to comply 
with any regulations of current or future authoritative entities could have a detrimental effect on the Company’s financial standing or 
operating results  

ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None 

ITEM 2. DESCRIPTION OF PROPERTY 

The  Company  owns  a  49,000 square-foot  facility  in  Owings Mills, Maryland,  which  contains its  Corporate  Headquarters 
and  manufacturing  plant.    In  2003,  the  Company  purchased  a  state-of-the-art  119,000  square-foot  distribution  facility  in  Ridgely, 
Maryland.  The facility gives the Company the ability to distribute over $250 million of Medifast product sales per year.   In 2004, the 
Company purchased a 3,000 square foot conference and training facility in Ocean City, Maryland.  The facility will be used to conduct 
corporate  training  meetings,  Board  of  Director  Meetings  and  employee  morale  and  wellness  programs.    The  Company  has  twenty 
leases for its corporately owned Medifast Weight Control clinics throughout Florida and Texas.  In addition, the Company leases a 
building in Owings Mills, MD for corporate offices.  The leases range in terms from one to six years.   

ITEM 3. LEGAL PROCEEDINGS 

Leonard Z. Sotomeyor, on December 30, 2003, filed an action in the Supreme Court of the State of New York, 

County of New York, against his former business partner, David Scheffler, and T-1 Holdings, LLC, and included Medifast, Inc., 
formerly Heathrite, Inc., as a Defendant, Case 604076-03, seeking monetary damages for failure of his former business partner to 
compensate him under several consulting agreements with Medifast, Inc. made with H-T Capital, Inc. and derivatively on behalf of T-
1Holdings, LLC.   All parties, including Medifast, Inc. recently reached a global settlement including dismissal of the litigation with 
prejudice and general releases.  On October 17, 2008, Medifast agreed to pay legal fees in the amount of $130,000 in cash, and 14,286 
shares of Medifast treasury stock valued at $70,000 to settle the case.  Mr. Sotomayor also received 29,647 Medifast, Inc. warrants 
with a strike price of $4.80 a share from Mr. David Scheffler. The Board of Directors approved a settlement that was considered 
significantly less costly than the future litigation costs for defense. Medifast vehemently denied the alleged charges in the complaint 
and had fortuitous defenses that it believes would have prevailed in a trial. The total impact of the settlement to Medifast, Inc. was a 
one time charge to earnings of approximately $200,000 in the fourth quarter of 2008.  

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS 

Not applicable 

16 

 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
PART II 

ITEM 5. MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.   

(a) The Company's Common Stock has been quoted under the symbol MED since December 20, 2002.  The old symbol, 
MDFT, had been traded since February 5, 2001.  The common stock is traded on the New York Stock Exchange.  The following is a 
list of the low and high closing prices by fiscal quarters for 2008 and 2007: 

        Quarter ended March 31, 2008 ...................      
        Quarter ended June 30, 2008 ....................       
        Quarter ended September 30, 2008...............       
        Quarter ended December 31, 2008 ................       

        2008 
----------------- 
Low        High 
-----         ------ 
  4.99 
3.68 
  6.68 
             4.35 
  8.85 
4.80 
                3.52           6.79 

        2007 

        Quarter ended March 31, 2007 ...................      
        Quarter ended June 30, 2007 ....................       
        Quarter ended September 30, 2007...............       
        Quarter ended December 31, 2007 ................       

                                ----------------- 
Low        High 
-----         ------ 
  12.40 
6.03 
  9.25 
             6.32 
  8.83 
5.58 
                3.79           6.24 

(b)  The  quotations  reflect  inter-dealer  prices,  without  retail  mark-up,  markdown  or  commissions  and  may  not  represent 
actual transactions. 

(c) There were approximately 208 record holders of the Company's Common Stock as of March 13, 2009.   This number 
does not include beneficial owners of our securities held in the name of nominees.  The Company had no preferred holders 
of the Company’s stock as of December 31, 2008.   

(d) No dividends on common stock were declared by the Company during 2008 or 2007. 

.  

17 

 
 
 
 
 
 
                                                                 
 
 
                                                             
 
 
 
                                                                
 
 
                                                             
 
 
 
 
 
 
 
 
                                                                 
 
 
                                                             
 
                                                                
 
 
                                                             
 
 
 
 
 
 
 
                                                                 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA   

The selected condensed consolidated financial data set forth below should be read in conjunction with “Management’s Discussion and 
Analysis of Financial Condition and Results of Operations” included as Part II, Item 7 of this Annual Report on Form 10-K, and the 
consolidated financial statements and notes thereto of the company included in Part II Item 8 of this Annual Report on Form  10-K. 
The historical results provided below are not necessarily indicative of future results.  

2008 

2007 

2006 

2005 

2004 

Revenue 
Operating income 
Income from continuing operations 

105,445,000 
8,199,000 
7,850,000 

83,779,000 
5,715,000 
5,543,000 

74,086,000 
7,381,000 
7,463,000 

40,129,000 
3,549,000 
3,405,000 

27,340,000 
3,004,000 
2,906,000 

EPS - basic 
EPS - diluted 

0.41 
0.38 

0.30 
0.28 

0.41 
0.38 

0.17 
0.17 

0.16 
0.14 

Total assets 
Current portion of long-term debt and revolving credit 
facilities 
Total long-term debt 

51,037,000 

43,724,000 

36,677,000 

30,120,000 

25,968,000 

3,421,000 
4,313,000 

1,863,000 
4,570,000 

1,804,000 
3,509,000 

1,194,000 
3,977,000 

827,000 
4,256,000 

Weighted average shares outstanding 
      Basic 
      Diluted 

13,126,534 
14,329,525 

12,960,930 
13,644,149 

12,699,066 
13,482,894 

12,258,734 
12,780,959 

10,832,360 
12,413,424 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM  7.    MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF  FINANCIAL  CONDITION  AND  RESULTS  OF 
OPERATIONS. 

FORWARD LOOKING STATEMENTS 

This document contains forward-looking statements which may involve known and unknown risks, uncertainties and other 
factors that may cause Medifast, Inc. actual results and performance in future periods to be materially different from any future results 
or  performance  suggested  by  these  statements.  Medifast,  Inc.  cautions  investors  not  to  place  undue  reliance  on  forward-looking 
statements, which speak only to management's expectations on this date. 

Critical Accounting Policies and Estimates 

Our consolidated financial statements are prepared in accordance with U.S. generally accepted accounting principles. Our 

significant accounting policies are described in Note 2 of the consolidated financial statements. 

The preparation of these financial statements requires management to make estimates and assumptions that affect the reported 

amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the 
reported amounts of revenue and expenses during the reporting period. Management develops, and changes periodically, these 
estimates and assumptions based on historical experience and on various other factors that are believed to be reasonable under the 
circumstances. Actual results may differ from these estimates under different assumptions or conditions. Management considers the 
following accounting estimates to be the most critical in preparing our consolidated financial statements. These critical accounting 
estimates have been discussed with our audit committee. 

Revenue Recognition.  Revenue is recognized net of discounts, rebates, promotional adjustments, price adjustments, returns and other 
potential adjustments upon shipment and passing of risk to the customer and when estimates of are reasonably determinable, 
collection is reasonably assured and the Company has no further performance obligations.    

Impairment of Fixed Assets and Intangible Assets.    We continually assess the impairment of long-lived assets whenever events or 
changes in circumstances indicate that the carrying value of the assets may not be recoverable. Judgments regarding the existence of 
impairment indicators are based on legal factors, market conditions and our operating performance. Future events could cause us to 
conclude that impairment indicators exist and the carrying values of fixed and intangible assets may be impaired. Any resulting 
impairment loss would be limited to the value of net fixed and intangible assets. 

Income Taxes. In the preparation of consolidated financial statements, the Company estimates income taxes based on diverse 
legislative and regulatory structures that exist in jurisdictions where the Company conducts business. Deferred income tax assets and 
liabilities represent tax benefits or obligations that arise from temporary differences due to differing treatment of certain items for 
accounting and income tax purposes. The Company evaluates deferred tax assets each period to ensure that estimated future taxable 
income will be sufficient in character amount and timing to result in their recovery. A valuation allowance is established when 
management determines that it is more likely than not that a deferred tax asset will not be realized to reduce the assets to their 
realizable value. Considerable judgments are required in establishing deferred tax valuation allowances and in assessing probable 
exposures related to tax matters. The Company’s tax returns are subject to audit and local taxing authorities that could challenge the 
company’s tax positions. The Company believes it records and/or discloses such potential tax liabilities as appropriate and has 
reasonably estimated its income tax liabilities and recoverable tax assets. 

Allowance for doubtful accounts.  In determining the adequacy of the allowance for doubtful accounts, we consider a number of 
factors including the aging of the receivable portfolio, customer payment trends, and financial condition of the customer, industry 
conditions and overall credibility of the customer.  Actual amounts could differ significantly from our estimates. 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED RESULTS OF OPERATIONS 
 2008 COMPARISON WITH 2007 

OPERATING 

Revenue:  Revenue increased to $105.4 million in 2008 as compared to $83.8 million in 2007, an increase of $21.6 million or 26%. 
The Take Shape for Life sales channel accounted for 47% of total revenue, direct response marketing 42%, brick-and-mortar clinics 
8%, and doctors 3%.  Take Shape for Life sales, which are fueled by person-to-person recruiting and support increased by 79% year-
over-year.   The Company’s Medifast Weight Control Center clinic division , increased sales by 68% as compared to 2007 due to the 
opening of new clinics in 2008.  The direct marketing sales channel, which is fueled primarily by consumer advertising, decreased 
revenues by approximately 6% year-over year on less advertising spend.  The Company’s doctor’s sales decreased by 24% compared 
to 2007 due to certain doctors transitioning to the professional division of Take Shape for Life. 

The Take Shape for Life division grew 79% year-over-year.  This growth can largely be attributed to the tools and training that led to 
an increase in the ability of the division to both promote growth in recruiting of health coaches and acquisition of clients, as well as 
better supporting this growth as it occurs. This continued investment proved to be a large part of the current growth trends in Take 
Shape for Life sales, as well as the number of active health coaches and clients.  The growth in this segment correlates directly to the 
increase in health coaches, which began to accelerate following our National Convention in July 2008.  The number of active health 
coaches grew 84% to 3,400 at the end of the fourth quarter of 2008 as compared to 1,850 for the same time period in 2007.   The 
Company  completed  our  2008  National  Convention  in  Orlando,  FL  on  July  26th,  2008  where  approximately  750  health  coaches 
participated, an increase of nearly 88% from prior year.  The individuals that attended the event attended workshops and heard lectures 
by accredited individuals in the areas of recruiting, product and nutrition knowledge, and business skills. 

The Medifast Weight Control Centers, which represent approximately 8% of the Company’s overall revenues, are currently operating 
in twenty locations in Dallas, Houston, and Orlando.  In 2008, the Company experienced revenue growth of 68% versus the same time 
period  last  year.  The  average  monthly  revenue  per  clinic  also  witnessed  growth  of  6%,  averaging  $38,000  per  clinic  in  2008  as 
compared to $36,000 in 2007.   In the expanding Dallas, TX market, the average monthly revenue per clinic is approximately $50,000. 
In the estimated $40 billion weight loss and health living industry, the brick and mortar clinic model has always made up a significant 
portion of overall sales.  The recent growth in the Medifast Weight Control Centers has proven that the model is in high demand from 
a select portion of the weight loss consumers.  Throughout the year, the Company invested in the infrastructure of its clinic model. 
The major aspects of the investment in this division included an expanded support team, the creation of a point of sale system, a robust 
customer  data tracking  system, and  finalizing  the  franchise  opportunity  documentation.      During  2008,  the  Company  opened  eight 
additional corporately owned clinics in the Houston, TX market and two additional centers in the Dallas, TX market.    

On February 18, 2008, the Company announced that it has sold its first franchise of Medifast Weight Control Centers.  The Company 
sold  the  rights  to  open  four  clinics  in  the  Greater  Baltimore  Metropolitan  Area.    The  franchisee  also  has  the  rights  to  open  four 
additional Medifast Weight Control Centers in the Baltimore area over the next two years, bringing the total to eight locations.   On 
June 3, 2008 the Company announced that it sold the rights to open four Medifast Weight Control Centers in Southern California and 
three  Medifast  Weight  Control  Centers  in  Central  California  to  two  different  local  business  operators.    On  October  8,  2008,  the 
Company announced the opening of its first franchise clinic in the Baltimore, MD area. In December 2008, three Medifast Weight 
Control Center franchise locations opened in Southern California and one location opened in Central California.  At December 31, 
2008, five franchise locations were in operation. 

Overall,  selling,  general  and  administrative  expenses  increased  by  $15.3  million  as  compared  to  2007.      Take  Shape  for  Life 
commission expense, which is completely  variable based upon revenue, increased by approximately $10.1 million as the Company 
showed sales growth of 79% as compared to 2007. Salaries and benefits increased by approximately $2 million in 2008. The increase 
includes the hiring of additional expertise in critical areas such as Take Shape for Life and the Medifast Weight Control Centers to 
support the strong growth in 2008 and beyond.  Also, additional personnel were hired in the call center during the first and second 
quarters of 2008 as the Company brought the outsourced Take Shape for Life call center in-house early in the second quarter of 2008.   
Going forward, savings will be realized on communication expense as a result of bringing the call center in-house.  The opening of 
eight new corporately owned clinics in the Houston, TX market and two in the Dallas, TX market also required the hiring of additional 
center managers and support staff.     Advertising expense in 2008 was approximately $17.8 million compared to approximately $18.4 
million for the same period last year, a decrease of $600,000.  Communication expense decreased by $200,000 as a result of the Take 
Shape  for  Life  call  center  moving  in-house  during  the second  quarter  of  2008.       Other  expenses increased  by  $2.4  million  which 
included items such as depreciation, amortization, credit card processing fees, charitable contributions, and property taxes.  Operating 
expenses  increased  by  $950,000  which  primarily  resulted  from  additional  printing  expense  for  our  direct  to  consumer  postcard 
mailings  and  Take  Shape  for  Life  printed  material,  as  well  as  maintenance,  repairs,  and  supplies  for  our  manufacturing  and 
distribution facilities. Office expenses increased by $300,000 and stock compensation expense increased by $225,000 as additional 
restricted shares were issued to key executives and Board members in the third and fourth quarters of 2008. 

20 

 
 
 
 
 
 
 
 
 
Costs and Expenses Cost of revenue increased $3.9 million to $25.3 million in 2008 from $21.5 million in 2007.  As a percentage of 
sales, gross margin increased to 75.9% in 2008 from 74.4% in 2007.  The margin improved due to efficiencies gained from new 
machinery purchases in prior year, new shipping rules that resulted in additional shipping revenue from customers netting against 
shipping expense, as well as a price increase on July 1, 2008. 

Other Income/Expense:  Other expense increased from a $172,000 in 2007 to $349,000 at December 31, 2008.  The $177,000 increase 
in  other  expense  resulted  primarily  from  realized  losses  of  $216,000  on  the  Company’s  equity  investment  portfolio  managed  by 
Merrill Lynch due to the weakness of the stock market in 2008.  Other income/expense consists of interest expense on debt, gains or 
losses on the sale of equity investments, dividends and interest on equity and bond investments, and interest payments received on the 
CCS note receivable.   In 2007, the Company also realized other income when it exercised a stock warrant from a former business 
partner, and realized a loss on disposal of assets relating to the closing of three Medifast Weight Control Centers. 

Income taxes:  In 2008, we recorded $2,415,000 in income tax expense which represents an effective rate of 30.8%.   In the fourth 
quarter of 2008, the Company amended prior year tax returns to properly roll forward prior net operating losses for tax purposes which 
resulted in a $162,000 tax refund receivable at December 31, 2008.  The effective rate would have been 32.8% without the benefit of 
the tax refund.  In 2007, we recorded $1,706,000 in income tax expense, which represents an annual effective rate of 30.8%.   The 
Company anticipates a tax rate of approximately 35-37% in 2009. 

Net  income:  Net  income  was  $5.4  million  in  2008  as  compared  to  $3.8  million  in  2007,  an  increase  of  42%.      The  improved 
profitability during 2008 is due to sales growth in the Take Shape for Life division and Medifast Weight Control Centers, and gross 
margin improvement. 

SEGMENT RESULTS OF OPERATIONS 

Segments

Sales

% of Total

Sales

% of Total

Sales

% of Total

2008

2007

2006

Net Sales by Segment as of December 31, 

Medifast
All Other
Eliminations
Total Sales

2008 vs. 2007 

97,116,000
8,329,000

105,445,000

92%
8%
0%
100%

78,861,000
4,918,000

83,779,000

94%
6%
0%
100%

70,181,000
4,015,000
(110,000)
74,086,000

95%
5%
0%
100%

Medifast Segment:  The Medifast reporting segment consists of the sales of Medifast Direct, Take Shape for Life, and Doctors.  As 
this represents the majority of our business this is referenced to the “Consolidated Results of Operations” management discussion for 
2008 vs. 2007 above. 

All Other Segment:  The All Other reporting segment consists of the sales from Hi-Energy and Medifast Weight Control Centers.  
Sales increased by $3,411,000 year-over year due to the opening of ten new centers throughout 2008, including eight centers in 
Houston, TX and two centers in Dallas, TX.   The Dallas, TX market continues to mature with the average clinic generating 
approximately $50,000 per month in sales.   The Company is continuing to focus on improved advertising effectiveness, improved 
closing rates on walk-in sales, as well as the hiring of more experienced clinic.  At the end of 2008, there were twenty corporately 
owned centers opened as compared to ten centers at the end of 2007.  In addition, the Company began franchising the Medifast 
Weight Control Center model in 2008.  At the end of 2008, there were five franchise centers in operation. 

2007 vs. 2006 

Medifast Segment:  The Medifast reporting segment consists of the sales of Medifast Direct, Take Shape for Life, and Doctors.  As 
this represents the majority of our business this is referenced to the “Consolidated Results of Operations” management discussion for 
2007 vs. 2006 above. 

All Other Segment:  The All Other reporting segment consists of the sales from Hi-Energy and Medifast Weight Control Centers.  
Sales increased by $903,000 year-over year as a result of an increase in Medifast Weight Control Centers sales of $1,013,000.  Sales 
to Hi-Energy licensees decreased by $110,000 as fewer Hi-Energy licensee clinics remain in operation as clinics convert to Medifast 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Weight Control Centers.  The increase in Medifast Weight Control Center’s sales was due to a renewed focus on the expansion of the 
corporate clinics, spending increases for advertising, increased advertising effectiveness, improved closing rates on walk-in sales, as 
well as the hiring of more experienced clinic operators to manage the clinics.  There were ten clinics open at the end of 2007 as 
compared to twelve at the end of 2006. 

Segments

Profit

% of Total

Profit

% of Total

Profit

% of Total

2008

2007

2006

Net Profit by Segment as of December 31, 

8,104,000
(2,669,000)

5,435,000

149%
-49%
0%
100%

5,937,000
(2,100,000)

3,837,000

155%
-55%
0%
100%

6,218,000
(952,000)
(110,000)
5,156,000

121%
-18%
-2%
100%

Medifast
All Other
Eliminations
Net Profit

2008 vs. 2007 

Medifast Segment:  The Medifast reporting segment consists of the profits of Medifast Direct, Take Shape for Life, and Doctors.  As 
this represents the majority of our business this is referenced to the “Consolidated Results of Operations” management discussion for 
2008 vs. 2007 above.  See footnote 17, “Business Segments” for a detailed breakout of expenses. 

All  Other  Segment:    The  All  Other  reporting  segment  consists  of  the  losses  of  Hi-Energy,  Medifast  Weight  Control  Centers,  and 
corporate  expenses  related  to  the  parent  company  operations.    Year-over-year,  the  loss  in  the  All  Other  segment  increased  by 
$569,000.   The Hi-Energy and Medifast Weight Control Centers showed an increase in net profitability year-over-year of $339,000.           
The increase in profitability was due to improved profitability in established centers.  During the year, ten new centers were opened 
and should have a positive impact on 2009 earnings.   Medifast Corporate expenses increased by $908,000 year-over-year.  Corporate 
expenses include items such as auditors’ fees, attorney’s fees, Board of Director expenses, investor relations, corporate consulting, and 
corporate outings.  In 2008, the Company had additional legal expenses associated with the Sotomayor legal action that resulted in a 
$200,000 one time charge to earnings in the fourth quarter of 2008.  See Item 3 – Legal Proceedings on page 16 for more detail.  In 
addition, the Company had an increase in realized losses on equity securities in its investment account in the fourth quarter of 2008 
due to the weakness in the stock  market.  See footnote 17, “Business Segments” for a detailed breakout of expenses. 

2007 vs. 2006 

Medifast Segment:  The Medifast reporting segment consists of the profits of Medifast Direct, Take Shape for Life, and Doctors.  As 
this represents the majority of our business this is referenced to the “Consolidated Results of Operations” management discussion for 
2007 vs. 2006 above.  See footnote 17, “Business Segments” for a detailed breakout of expenses 

All Other Segment:  The All Other reporting segment consists of the losses of Hi-Energy, Medifast Weight Control Centers, and 
corporate expenses related to the parent company operations.  Year-over-year, the loss in the All Other segment increased by 
$1,148,000.   Corporate expenses increased by $401,000, as a result of increased fees due to increased reporting requirements for the 
Company as a whole. These fees include, but are not limited to auditors’ fees, attorneys’ fees, board of director expenses, investor 
relations, corporate consulting, education and training, and corporate outings.  Hi-Energy and Medifast Weight Control Center 
expenses increased by $726,000 due to increased focus on opening new Medifast Weight Control clinics, hiring of experienced 
personnel, increased advertising and developing the Franchise model.  See footnote 17, “Business Segments” for a detailed breakout 
of expenses. 

22 

 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contractual Obligations and Commercial Commitments 

As of December 31, 2008, our principal commitments consisted of obligations for variable and fixed rate loans detailed in Note 

12 of the financial statements, operating leases for corporately owned Medifast Weight Control Centers detailed in Note 9 of the 
financial statements, and copier equipment contracts for our printing operation that support our marketing efforts. 

The Company has the following contractual obligations as of December 31, 2008 

Payments due by period 

2009 

2010 

2011 

2012 

2013 

Thereafter 

Total 

Contractual Obligations 

Total Debt 

Operating Leases 

Copier Equipment Service Contracts 

3,420,000 

926,000 

399,000 

257,000 

819,000 

355,000 

494,000 

776,000 

334,000 

225,000 

676,000 

225,000 

227,000 

   283,000 

         - 

3,113,000 

         - 

         - 

7,734,000 

3,424,000 

1,371,000 

      Total contractual obligations 

4,745,000 

1,431,000 

1,604,000 

1,184,000 

452,000 

3,113,000 

12,529,000 

LIQUIDITY AND CAPITAL RESOURCES 

The Company had stockholders’ equity of $38,173,000 and working capital of $12,669,000 on December 31, 2008 

compared with $32,420,000 and $10,395,000 at December 31, 2007, respectively.  The $5.8 million net increase in stockholder’s 
equity reflects $5.4 million in 2008 profits as well as equity transactions as outlined in the “Consolidated Statement of Changes in 
Stockholders’ Equity and accumulated other comprehensive income (loss).” The Company’s cash and cash equivalents position 
decreased from $2.2 million at December 31, 2007 to $1.8 million at December 31, 2008.  The decrease is due to large inventory 
purchases in the fourth quarter of 2008 to include ten new meal replacement bars as well as an increase in inventory levels in 
preparation for the “diet” season beginning in January 2009.  In addition, the Company’s capital expenditures increased by 
approximately $2.3 million in 2008 as compared to 2007.  In 2008, capital expenditures included the opening of ten new Medifast 
Weight Control Centers, development of a point-of-sale system for the Clinics, development of a new web shopping platform for the 
direct response segment, new software system for our Take Shape for Life division, ERP enhancements, and phone system upgrades.   

In September 2007, Medifast, Inc.’s wholly owned subsidiary Jason Pharmaceuticals, Inc. increased its Secured Line of Credit 
from $5 million to $7.5 million and moved the line of credit from Mercantile Safe-Deposit and Trust to Merrill Lynch. The line of 
credit is at LIBOR plus 1.3 percent.  The increased line may be used to finance fixed assets, advertising, and inventory of Medifast, 
Inc. The Company currently has no off-balance sheet arrangements.  

In the year ended December 31, 2008 the Company generated cash flow of $5,496,000 from operations, primarily attributable 

to higher operating income.  This was offset by net changes in operating assets and liabilities that decreased cash flow by $4,781,000.    
The  total  use  of  cash  from  operations  was  $6,649,000.  The  largest  use  of  cash  was  for  the  purchase  of  inventory.    During  2008, 
inventory increased by $4.7 million.  Inventory increased due to our increased sales, introduction of ten new meal replacement bars 
late in the fourth quarter of 2008 as well as the typical fourth quarter inventory build-up in order to prepare for “diet season” in the 
first  quarter  of  2009.    Additional  uses  of  cash  included  an  increase  in  prepaid  taxes  of  $1.1  million,  increase  in  other  assets  of 
$251,000,  and  a  reduction  in  income  taxes  payable  of  $592,000.   This  was  offset  by  sources  of  cash  from  a  decrease  in  accounts 
receivable  -  $43,000,  decrease  in  prepaid  expenses  -  $693,000,  decrease  in  deferred  compensation  -  $282,000,  and  an  increase  in 
accounts payable - $850,000. 

In the year ended December 31, 2008, net cash used in investing activities was $7,313,000, which primarily consisted of the 
purchase  of  property  and  equipment.    The  increase  in  property  and  equipment  relates  to  the  building  of  a  large  amount  of 
infrastructure  in  2008  to  support  growth.    This  included  the  opening  of  ten  new  Medifast  Weight  Control  Center  locations, 
development of a point-of-sale system for the Medifast Weight Control Centers, development of a new web shopping platform for the 
direct response segment, new software system for our Take Shape for Life division, ERP enhancements, IT infrastructure to support 
new  systems,  phone  system  upgrades,  and  leasehold  improvements  to  manufacturing  and  distribution  facilities  to  support  future 
growth. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
In the year ended December 31, 2008, financing activities generated $1,463,000 in cash flow.  Sources of cash included funds 
drawn from the line of credit - $1.6 million, a decrease in notes receivable - $132,000, and issuances of warrants and options exercised 
with cash - $32,000.  This was offset by a use of cash in the repayment of long term debt - $264,000.  

In pursuing its business strategy, the Company may require additional cash for operating and investing activities. The Company 

expects future cash requirements, if any, to be funded from operating cash flow and cash flow from financing activities. 

There are no current plans or discussions in process relating to any material acquisition that is probable in the foreseeable future. 

2007 COMPARISON WITH 2006 

OPERATING 

Revenue:  Revenue increased to $83.8 million in 2007 as compared to $74.1 million in 2006, an increase of $9.7 million or 13%. The 
direct marketing sales channel accounted for 56% of total revenue, Take Shape for Life 33%, doctors 5%, and brick and mortar clinics 
6%.  The direct marketing sales channel, which is fueled primarily by consumer advertising, increased revenues by approximately 3% 
year-over year.  Take Shape for Life sales, which are fueled by person-to-person recruiting and support increased by 23% year-over-
year.  The Company’s doctor’s sales increased by 8% compared to 2006.  The Company’s clinic division which began operating under 
the Medifast Weight Control Center name in late 2006, increased sales by 37% as compared to 2006. 

The Take Shape for Life division grew 23% year-over-year.  This growth can largely be attributed to the tools and training that led to 
an increase in the ability of the division to both promote growth in recruiting of health coaches, as well as better supporting this 
growth as it occurs. This continued investment proved to be a large part of the current growth trends in Take Shape for Life sales, as 
well as the number of active health coaches.  The number of active health coaches grew to 1,850 at the end of the fourth quarter 2007 
compared to 1,200 at the same time period in 2006, an increase of 54%. This recent growth in health coaches was recently observed in 
July of 2007, with over 80% attendance growth at the 2007 National Convention compared to the attendance at the 2006 Convention.  
The Company believes that the growth in health coach activity is a positive trend that should continue, and will lead to significant 
revenue growth in the near future 

The Medifast Weight Control Centers, which represent approximately 6% of the Company’s overall revenues, are currently operating 
in ten locations in Dallas and Orlando.  In 2007, the Company experienced revenue growth of 37% versus the same time period last 
year. The average monthly revenue per clinic also witnessed significant growth of 64%, averaging $36,000 per clinic in 2007 as 
compared to $22,000 in 2006.   In the expanding Dallas, TX market, the average monthly revenue per clinic is approximately $50,000. 
In the estimated $40 billion weight loss and health living industry, the brick and mortar clinic model has always made up a significant 
portion of overall sales.  Medifast has incorporated this model with the creation of the Medifast Weight Control Centers.   The recent 
growth in this division has proven that the model is in high demand from a select portion of the weight loss consumers.  The Company 
believes that with the recent industry launches of over-the-counter and anticipated launches of prescription appetite suppressant 
medications that this model will continue to grow.  Therefore, throughout 2007, the Company invested in the infrastructure of its 
clinic model. The major aspects of the investment in this division included an expanded executive team, the creation of a point of sale 
system, a robust customer data tracking system, finalizing the franchise opportunity documentation, and the beginning stages of 
expansion into several new locations.  The Company believes this business will be a major driver of revenues and profits for the 
Medifast business as it continues to expand.  The Company plans to continue the expansion of the Medifast Weight Control Centers 
with both additional corporate locations as well as offering the model through a franchise opportunity.  The Company is opening four 
additional corporately owned clinics in the Houston, TX market by the end of the first quarter of 2008.  In addition on February 18, 
2008, the Company announced that it has sold its first franchise of Medifast Weight Control Centers.  The Company sold the rights to 
open four clinics in the Greater Baltimore Metropolitan Area.  The franchisee also has the rights to open four additional Medifast 
Weight Control Centers in the Baltimore area over the next two years, bringing the total to eight locations.  

Overall, selling, general and administrative expenses increased by $8.1 million as compared to 2006.  The majority of the increase was 
due to investments in the Company’s future advertising campaigns, along with the necessary infrastructure support tools to allow the 
future campaigns to improve in effectiveness.  Advertising expense for 2007 was approximately $18.4 million compared to 
approximately $14.3 million for the same period last year, an increase of $4.1 million.  In the prior year, the Company benefited from 
a substantial editorial placement in a major consumer publication at no cost to the Company.     During 2007, the Company has 
invested in multiple celebrity endorsement contracts as well as increased public relations expense to focus on increasing brand 
awareness that will benefit our future advertising campaigns.   Salaries and benefits increased by approximately $1,500,000 in 2007 as 
the Company hired additional expertise in critical areas in order to assist in future growth and meet regulatory needs.  This primarily 
includes IT, nutrition and product development, marketing, Medifast Weight Control Centers, and Take Shape for Life.   Take Shape 
for Life commission expense, which is completely variable based upon revenue, increased by approximately $2,400,000.  
Communication expense which includes outsourced call centers decreased by $50,000.  The Company has spent a significant amount 
of time and materials in 2007 building the future call center infrastructure with related technology and personnel.  This investment will 

24 

 
  
  
 
 
  
 
 
 
 
 
allow the call center to increase the percentage of advertising calls to be handled in-house.  It is believed that this initiative will 
amount to significant savings and improved closing rates in the future.  The reduction in outsourced call center expenses will continue 
in stages throughout 2008.  Other expenses increased by $550,000, which included items such as depreciation, amortization, credit 
card processing fees, charitable contributions, and property taxes.  Stock compensation expense increased by $192,000 as compared to 
2006 as stock awards vest over 5 and 6 year terms for executives.  These increases were offset by an approximately $250,000 decrease 
in office expense and the absence of a $323,000 loss resulting from the sale of the Consumer Choice Systems division in the first 
quarter of 2006. 

Costs and Expenses:  Cost of revenue increased $3.3 million to $21.5 million in 2007 from $18.2 million in 2006.  As a percentage of 
sales, gross margin remained at approximately 75% in 2007 and 2006.     

Other  Income/Expense:    Other  income/expense  decreased  from  $82,000  in  other  income  in  2006  to  $172,000  in  other  expense  at 
December  31,  2007.    Other  income/expense  consists  of  interest  expense  on  debt,  gains  on  the  sale  of  equity  investments,  interest 
payments received on the CCS note receivable, and overpayments of taxes.  In 2007, the Company also realized other income when it 
exercised a  stock  warrant  from  a  former  business  partner,  and  realized  a  loss  on  disposal  of  assets relating  to  the  closing  of  three 
Medifast Weight Control Centers. 

Income taxes:  In 2007, we recorded $1,706,000 in income tax expense, which represents an annual effective rate of 30.8%.   In 2006, 
we recorded income tax expense of $2,307,000 which reflected an estimated annual effective tax rate of 30.9%.  The Company 
anticipates a tax rate of approximately 32-34% in 2008. 

Net income: Net income was $3.8 million in 2007 as compared to $5.2 million in 2006, which reflected a decrease of $1.4 million or 
26%.  The decrease was directly related to the initiatives of the Company to create its new advertising campaign and improve future 
capabilities to increase advertising effectiveness.  Additionally, the Company did not have the benefit of the no cost editorial 
publication that occurred in the first quarter of 2006 that led to significant profits.   

LIQUIDITY AND CAPITAL RESOURCES 

The Company had stockholders’ equity of $32,420,000 and working capital of $10,395,000 on December 31, 2007 
compared with $27,916,000 and $9,612,000 at December 31, 2006, respectively.  The $4.5 million net increase in stockholder’s equity 
reflects $3.8 million in 2007 profits as well as equity transactions as outlined in the “Consolidated Statement of Changes in 
Stockholders’ Equity and accumulated other comprehensive income (loss).” The Company’s cash and cash equivalents position 
increased from $1.1 million at December 31, 2006 to $2.2 at December 31, 2006.  The increase is due to improved sales in fourth 
quarter 2007 versus 2006 as well as timing of accounts payable. 

In September 2007, Medifast, Inc.’s wholly owned subsidiary Jason Pharmaceuticals, Inc. increased its Secured Line of Credit 
from $5 million to $7.5 million and moved the line of credit from Mercantile Safe-Deposit and Trust to Merrill Lynch. The line of 
credit is at LIBOR plus 1.3 percent.  The increased line may be used to finance fixed assets, advertising, and inventory of Medifast, 
Inc. The Company currently has no off-balance sheet arrangements.  

In the year ended December 31, 2007, the Company generated cash flow of $7,954,000 from operations, primarily attributable 
to higher operating income.  This was offset by net changes in operating assets and liabilities that decreased cash flow by $1,289,000.  
The largest use of cash was for the purchase of inventory.  The Company builds up inventory each year in the fourth quarter in order 
to prepare for “diet season” in the first quarter of 2008.  Additional uses of cash included the funding of the Chairman of the Boards 
deferred compensation plan outlined in Note 1 of the financial statements as well as prepaid advertising for January of 2008.  This was 
offset by an increase in accounts payable and income taxes payable of $1,367,000 and $57,000, respectively. 

In the year ended December 31, 2007, net cash used in investing activities was $7,969,000, which primarily consisted of the 
purchase of intangible assets and purchases of property and equipment.  The increase in intangible assets relates to the acquisition of 
customer lists in 2007 which are used in direct response marketing campaigns.  These campaigns consist of postcards and e-mails that 
are sent to customers with a special offer or discount coupon to order on our website, choosemedifast.com, or through our in-house 
call center.  In the fourth quarter of 2007, the Company leased an additional Xerox Igen3 printer in order to increase its direct mailing 
capabilities.  Large customer mailings will be sent out bi-weekly throughout 2008.  The increase in property and equipment relates to 
the  building  of  a  large  amount  of  infrastructure  in  2007.    This  included  the  purchase  of  a  state  of  the  art  Avaya  phone  system, 
additional enhancements to our Enterprise Resource Planning System,  IT server and networking upgrades, the build out of our new 
Medifast Weight Control Centers as well as leasehold improvements to our distribution facility in Ridgely, MD. 

In  the  year  ended  December  31,  2007,  financing  activities  generated  $1,125,000  in  cash  flow,  representing  principal 
repayments of long-term debt, and the purchase of 25,000 shares of treasury stock.  This was offset by an increase in the line of credit, 
decrease in the CCS note receivable, and issuances of warrants and options exercised with cash.  

25 

 
 
 
 
 
 
 
 
 
 
  
  
  
  
In pursuing its business strategy, the Company may require additional cash for operating and investing activities. The Company 

expects future cash requirements, if any, to be funded from operating cash flow and cash flow from financing activities. 

There are no current plans or discussions in process relating to any material acquisition that is probable in the foreseeable future. 

SEASONALITY 

The Company's weight management products and programs have historically been subject to seasonality.  Traditionally the holiday season 
in November/December of each year is considered poor for diet control products and services.  January and February generally show 
increases in sales, as these months are considered the commencement of the “diet season.”  The Company did not experience the same 
degree of seasonality in 2008.  This is largely due to the increase in the consumer’s awareness of the overall health and nutritional benefits 
accompanied with the use of the Company’s product line.  As consumers continue to increase their association of nutritional weight loss 
programs with overall health, seasonality will continue to decrease. 

INFLATION 

To date, inflation has not had a material effect on the Company's business. 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Market risk is the potential loss arising from adverse changes in market rates and prices, such as interest rates and a decline in the stock 
market. The Company does not enter into derivatives, foreign exchange transactions or other financial instruments for trading or 
speculative purposes. The Company has limited exposure to market risks related to changes in interest rates. The principal risks of loss 
arising from adverse changes in market rates and prices to which the Company and its subsidiaries are exposed relate to interest rates on 
debt.  Since nearly all of our debt is variable rate based, any changes in market interest rates will cause an equal change in our net interest 
expense.  At December 31, 2008, there was $7.7 million of variable interest loans outstanding which is subject to interest rate risk.  
Interest rates on our variable rate loans ranged from 1.74% to 2.94% for the year ended December 31, 2008.  Each 100 basis point 
increase in the bank’s LIBOR rates relative to these borrowings would impact interest expense by $77,000 over a 12-month period. 

ITEM 8. FINANCIAL STATEMENTS. 

The information required by this item is set forth on pages 49 to 70 hereto and incorporated by reference herein. 

ITEM 9. CHANGES AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING 

AND FINANCIAL DISCLOSURES. 

There were no disagreements with the Company’s independent auditors, regarding accounting and financial disclosures for 

the fiscal year ending December 31, 2008.  

ITEM 9A.  CONTROLS AND PROCEDURES 

Disclosure Controls and Procedures  

The  Securities  and  Exchange  Commission  defines  the  term  “disclosure  controls  and  procedures”  to  mean  a  company’s 
controls and other procedures that are designed to ensure that information required to be disclosed in the reports that it files or submits 
under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the 
Securities and Exchange Commission’s rules and forms. Based on the evaluation of the effectiveness of our disclosure controls and 
procedures by our management, with the participation of our Chief Executive Officer and our Chief Financial Officer, as of the end of 
the period  covered  by  this  report,  our  Chief  Executive  Officer  and  our  Chief  Financial  Officer  have  concluded that  our  disclosure 
controls  and  procedures  at  the  end  of  the  period  covered  by  this  report  were  effective  to  ensure  that  information  required  to  be 
disclosed in the reports that we file or submit under the Securities Exchange Act of 1934 is (i) recorded, processed, summarized and 
reported,  within  the  time  periods  specified  in  the  Commission’s  rules  and  forms,  and  (ii) accumulated  and  communicated  to  our 
management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding 
disclosure.  

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management’s Report on Internal Control over Financial Reporting  

Management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  the  Company’s  financial 
reporting. Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of the 
Company’s  financial  reporting  and  the  preparation  of  consolidated  financial  statements  for  external  purposes  in  accordance  with 
generally accepted accounting principles. Internal control over financial reporting includes policies and procedures that: (i) pertain to 
maintaining records that, in a reasonable detail, accurately and fairly reflect our transactions and dispositions of our assets; (ii) provide 
reasonable  assurance  that  transactions  are  recorded  as  necessary  for  preparation  of  our  financial  statements  in  accordance  with 
generally accepted accounting principles and that the receipts and expenditures of the Company are being made in accordance with 
management  and  board  of  director  authorization;  and  (iii) provide  reasonable  assurance  that  unauthorized  acquisition,  use  or 
disposition of the Company’s assets that could have a material effect on our financial statements would be prevented or detected on a 
timely basis.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.  

Management evaluated the effectiveness of the Company’s internal control over financial reporting based on the framework 
in  Internal  Control  –  Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission 
(“COSO”).  Based  upon  that  evaluation,  management  concluded  that  the  Company’s  internal  control  over  financial  reporting  was 
effective as of December 31, 2008.  

Changes in our Internal Control  

There was no change in our internal control over financial reporting during the quarter ended December 31, 2008 that has 

materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.  

Limitations on the Effectiveness of Controls 

      Our management, including our CEO and CFO, does not expect that our disclosure controls or our internal controls will 

prevent or detect all errors and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, 
not absolute, assurance that the control system’s objectives will be met. Further, the design of a control system must reflect the fact 
that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent 
limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of 
fraud, if any, within Medifast, Inc. have been detected. These inherent limitations include the realities that judgments in decision-
making can be faulty, and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the 
individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any 
system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that 
any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate 
because of changes in conditions or deterioration in the degree of compliance with associated policies or procedures. Because of the 
inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.  

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The Board of Directors currently consists of 10 persons.  The directors, their ages, and the year in which they first became director are 
provided in the table below: 

PART III 

 Director 

 Since 
    2008 

 Name and Experience 
 Barry B. Bondroff, CPA, age 60, is an officer and director with Gorfine, Schiller & Gardyn, PA, a full-
service  certified  public  accounting  firm  offering  a  wide  range  of  accounting  and  consulting  services.    
Previously, he was a Senior Managing Director with SMART. Bondroff brings over 35 years of experience 
providing companies of all sizes and industries with practical and cost-effective accounting, assurance, tax, 
business,  technology  and  financial  advisory  services.  Prior  to  managing  SMART,  Bondroff  was  the 
Managing  Director  for  Grabush,  Newman  &  Co.,  P.A.,  which  combined  with  SMART  in  May  2003. 
Bondroff began his career with Grabush Newman in 1970, and in 1976 became Officer and was promoted 
to Managing Director in 1982. He earned his Bachelor of Science degree in Accounting from the University 
of Baltimore. Additionally, Bondroff serves on the Board of Directors for the publicly traded First Mariner 
Bank  of  Maryland,  a  NASDAQ  listed  SEC  registrant.  He  is  active  with  First  Mariner  serving  on  the 
Executive  Committee,  Loan  Committee,  Audit  Committee  and  as  Chairman  of  the  Compensation 
Committee.  In  addition  to  his  professional  affiliations,  Bondroff  served  on  the  Executive  Committee  for 
Israel Bonds and was a Director of Cycle Across Maryland. He has served the National Jewish Medical and 
Research Center, the Jewish Center for Business Development and has assisted the Baltimore Symphony 
Orchestra in its fundraising efforts. In addition, Barry was a past President and Treasurer of the Edward A. 
Meyerberg  Northwest  Senior  Center,  and  also  served  as  a  Member  of  the  Board  of  Directors  for  the 
Levindale Hebrew Geriatric Center and Hospital.  He currently serves as Treasurer for Special Olympics of 
Maryland, and as a Trustee for Stevenson University in Maryland. 

Joseph D. Calderone, age 60, is the chaplain and counselor at the Villanova University School of Law.  He 
most recently served as the interim President at Merrimack College in North Andover, MA.  He formerly 
spent  over  eight  years  with  the  Loyola  University  Medical  Center  as  the  hospital  Chaplain  and  taught 
multiple courses including Introduction to the Practice of Medicine and Business Ethics.  Rev. Calderone 
recently retired as a Captain in the US Navy Reserves.  He served as the Wing Chaplain for the 4th Marine 
Aircraft Wing.   

2003 

Charles  P.  Connolly,  age  60,  is  currently  an  independent  director  focusing  on  bank  relationships,  debt 
refinancing,  merger  and  acquisition  strategy  and  executive  compensation  design.  Mr.  Connolly  spent  29 
years at First Union Corp. that merged with Wachovia Bank in 2001. He retired in 2001 as the President 
and CEO of First Union Corp.  Mr. Connolly serves on the Boards of numerous non-profit organizations.  
He holds an MBA from the University of Chicago and AB from Villanova University. 

    2006   

George  J.  Lavin, Jr.,  Esq., age  80,  is  a senior  partner  at  Lavin,  O’Neil,  Ricci,  Ceprone  &  Disipio.  Mr. 
Lavin  is  a  1951  graduate  of  Bucknell  University.  He  attended  the  University  of  Pennsylvania  School  of 
Law,  receiving  an  LL.B.  in  1956,  and  then  served  as  a  Special  Agent,  Federal  Bureau  of  Investigation, 
United States Department of Justice, until 1959. Mr. Lavin is one of the dominant product liability defense 
attorneys in the nation. He has had regional responsibilities in several automotive specialty areas, and has 
been called upon to try matters throughout the county on behalf of his clients. Mr. Lavin's present practice 
and specialty emphasizes his commitment to defending the automotive industry. Mr. Lavin is admitted to 
practice before the Supreme Court of Pennsylvania, the United States Court of Appeals for the Third Circuit 
and the United States District Courts for the Eastern and Middle Districts of Pennsylvania. He is a member 
of  the  Faculty  Advisory  Board  of  the  Academy  of  Advocacy,  the  Association  of  Defense  Counsel,  The 
Defense  Research  Institute,  The  American  Board  of  Trial  Advocates,  and  the  Temple  University  Law 
School faculty. He has also been elected a fellow of the American College of Trial Lawyers. On March 1, 
1994, Mr.Lavin assumed the title of Counsel to The Firm. 

2005   

28 

 
 
 
 
 
  
 
      
 
 
 
 
      
 
 
 
 
 
 
 
 
  
  
  
 
  
 
 
 
 
 
      
     
 
 
 
 
Bradley T. MacDonald, age 61, is the Executive Chairman of the Board of Medifast, Inc.   Mr. MacDonald 
has been Chairman of the Board of Medifast, Inc. since January 1998 and was also Chief Executive officer 
until March of 2007.  He was the principal architect of the turnaround of Medifast and formulated the 
“Direct to Consumer” business models that are the primary drivers of Revenue to this day. He also was the 
co-founder of Take Shape for Life and acquired the Clinic operations in 2002. During his time as CEO, he 
managed the company to 29 consecutive quarters of profits and improved shareholders equity from negative 
$4 million to over $27 million in less than seven years. He also increased the Company’s market cap from 
less than $1 million to over $100 million and listed the company on the NYSE. In 2006, Mr. MacDonald 
received the prestigious and audited Ernst and Young award of “Entrepreneur of the Year” for the state of 
Maryland in the consumer products category.  Also, he helped lead the Company to national recognition in 
Forbes Magazine ranking Medifast 28th of the top 200 small companies in America. Mr. MacDonald was 
previously employed by the Company as its Chief Executive Officer from September 1996 to August 1997. 
From 1991 through 1994, Colonel MacDonald returned to active duty to be Deputy Director and Chief 
Financial Officer of the Retail, Food, Hospitality and Recreation Businesses for the United States Marine 
Corps.  Prior thereto, Mr. MacDonald served as Chief Operating Officer of the Bonneau Sunglass 
Company, President of Pennsylvania Optical Co., Chairman and CEO of MacDonald and Associates, which 
had major financial interests in retail drug, consumer candy, and pilot sunglass companies.  Mr. MacDonald 
was national president of the Marine Corps Reserve Officers Association and retired from the United States 
Marine Corps Reserve as a Colonel in 1997, after 27 years of service.  He was appointed and served on the 
Defense Advisory Board for Employer Support of the Guard and Reserve (ESGR.)   He also served on the 
Board of Directors of the Baltimore County Chamber of Commerce.  Currently, Mr. MacDonald serves on 
the Board of Directors of Stevenson University in Maryland, and the Institute of Notre Dame High School, 
Baltimore, Maryland. He is also the Vice-Chairman of the Board of Directors of the Marine Corps Reserve 
Toys for Tots Foundation.  Mr. MacDonald is the father of Margaret MacDonald who performs the role of 
President and Chief Operating Officer at Medifast, Inc.  Mr. Michael C. MacDonald is the brother of Mr. 
Bradley T. MacDonald. 

Michael C. MacDonald, age 56, is senior vice president, operational effectiveness for Xerox Corporation. 
He leads a corporate initiative to review the company's core functions including marketing, learning, human 
resources and other key areas to ensure the Company is maximizing the effectiveness of its resources and 
delivering  a  solid  return  on  investment.  Previously,  he  was  president  of  global  accounts  and  marketing 
operations  for  Xerox  Corporation  responsible  for  corporate  marketing,  xerox.com,  advertising,  brand, 
public relations, and corporate communications.  He was named to this position in October 2004 and was 
appointed  a  corporate  senior  vice  president  in  July  2000.    MacDonald  is  on  the  board  of  directors  of 
PAETEC and the Jimmy V Foundation.  Mr. MacDonald completed executive business and management 
programs  at  Columbia  University  in  1992  and the  International  Senior Management  Program  at  Harvard 
University in 1998. 

1996 

    1998 

Dennis M. McCarthy, age 64, practiced law for 21 years as a civil litigator in tort and contract cases. He 
was  the  founding  member  and  managing  partner  of  a  Columbus,  Ohio  based  law  firm.  Additionally,  he 
served  active  duty  in  the  U.S.  Marine  Corps  for  23  years  and  served  18  years  in  reserve  service.  Mr. 
McCarthy  retired  from  the  Marine  Corps  in  2005  in  the  grade  of  Lieutenant  General  after  four  years  in 
command of all Marine Reserve forces. Mr. McCarthy is currently the Executive Director of the Reserve 
Officers  Association,  a  congressionally  chartered  association  devoted  to  national  defense.  In  addition  to 
Medifast, he is a member of the Board of Directors of Rivada Networks.   

2006   

Michael  S.  McDevitt,  age  30,  joined  Medifast  in  2002  as  the  Controller  and  was  promoted  to  Vice 
President of Finance in January 2004. In March 2005, he was promoted to President and in January of 2006 
was also named Chief Financial Officer. In March of 2007, Mr. McDevitt was promoted to Chief Executive 
Officer  of  the  Company.  Prior  to  joining  Medifast,  Mr. McDevitt  worked  as  a  Financial  Analyst  for  the 
Blackstone Group, an investment advisory firm based in New York, NY. 

    2007 

29 

 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
Jeannette M. Mills, age 42, currently serving as senior vice president with the Baltimore Gas and Electric 
Company, a subsidiary of Constellation Energy. A Baltimore, Md. native, Mills earned her Bachelor of 
Science in Electrical Engineering from Virginia Polytechnic Institute (Virginia Tech) and she currently 
serves on the Advisory Board of the Bradley Department of Electrical and Computer Engineering. In 2006, 
Mills earned her Masters of Business Administration from Loyola College. Ms. Mills also works in the 
community includes serving as Chair of the Board of Directors for Voices for Children, Howard County's 
Court Appointed Special Advocate Program. Additionally, she serves on the Board of the Creative Alliance, 
a Program that builds communities by bringing together artists and audiences from diverse backgrounds to 
experience spectacular arts programs and engage in the creative process. 

Donald F. Reilly, OSA, age 61, holds a Doctorate in Ministry (Counseling) from New York Theological 
and an M.A. from Washington Theological Union as well as a B.A. from Villanova University. Reverend 
Don Reilly was ordained a priest in 1974. His assignments included Associate Pastor, Pastor at St. Denis, 
Havertown, Pennsylvania, Staff at Villanova University, Personnel Director of the Augustinian Province of 
St. Thomas of Villanova, Provincial Counselor, Co-Founder of SILOAM Ministries where he ministers and 
counsels HIV/AIDS patients and caregivers. He is currently on the Board of Directors of Villanova 
University.  He also serves on the Board of Trustees of Merrimack College, MA, St. Augustine Prep, NJ, 
and Malvern Prep, PA.  Fr. Reilly was recently re-elected Provincial of the Augustinian Order at Villanova, 
PA.  He oversees more than 220 Augustinian Friars and their service to the Church, teaching at universities 
and high schools, ministering to parishes, serving as chaplain in the Armed Forces and hospitals, 
ministering to AIDS victims, and serving missions in Japan, Peru, and South Africa. 

Margaret MacDonald–Sheetz, age 31, joined Medifast in 2000 as the Director of Sales and 
Administration.  In 2002, she was promoted to VP of Operations and in 2004 promoted to Senior VP of 
Operations. In May of 2006, Ms. MacDonald received an Executive MBA from Loyola University. In 
March 2007, she was promoted to President and Chief Operating Officer of Medifast Inc.  

Mary T. Travis, age 57, is currently employed with Eagle National Bank in Pennsylvania as the Senior 
Vice President of wholesale operations and was formerly the Vice President of operations for the Financial 
Mortgage Corporation.  Mrs. Travis is an expert in mortgage banking with over 40 years of diversified 
experience.  She is an approved instructor of the Mortgage Bankers Association Accredited School of 
Mortgage Banking.  Mrs. Travis was also formally a delegate and 2nd Vice President of the Mortgage 
Bankers Association of Greater Philadelphia and the Board of Governors of the State of Pennsylvania.  Mrs. 
Travis is currently on Board of Governors of the Mortgage Bankers Association of Greater Philadelphia. 

  2008 

1998 

2008 

2002 

ADDITIONAL INFORMATION ABOUT THE BOARD OF DIRECTORS AND COMMITTEES 

Director Independence 

The  Board  consists  of  12  members  of  which  9  are  non-management  directors.      Determination  as to  the  qualifications  of  an 
independent  directors  are  determined  under  section 303A.02  of  the  New  York  Stock  Exchange,  or  the  NYSE,  Listed  Company 
Manual  and  the  Company’s  Categorical  Standards  of  Independence.  The  NYSE’s  independence  guidelines  and  the  Company’s 
categorical standards include a series of objective tests, such as the director is not an employee of the Company and has not engaged in 
various types  of  business dealings  involving  the  Company,  which  would  prevent  a director  from  being  independent.  The  Board  of 
Directors has affirmatively determined that none of the Company’s independent directors had any relationships with the Company.   

The  Board,  in  applying  the  above  referenced  standards  has  affirmatively  determined  the  Company’s  current  independent 
directors  are:    Barry  B.  Bondroff,  Joseph  D.  Calderone,  Charles  P.  Connolly,  George  J.  Lavin,  Jr.  Esq.,  Dennis  M.  McCarthy, 
Jeannette M. Mills, Donald F. Reilly, and Mary T. Travis. 

30 

 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
  
 
 
  
 
 Board Meetings 

For the fiscal year ended December 31, 2008 (“Fiscal 2008”), the Board of Directors held five meetings. All Board members 
attended at least 75% of the aggregate number of Board meetings and applicable committee meetings held while such individuals were 
serving on the Board of Directors, or such committees. Under the Company’s Principles of Corporate Governance, which is available 
on the Company’s website www.choosemedifast.com, by following the link through “Investor Relations” to “Corporate Governance,” 
each  director  is  expected  to  dedicate  sufficient  time,  energy  and  attention  to  ensure  the  diligent  performance  of  his  or  her  duties, 
including  attending  meetings  of  the  shareholders  of  the  Company,  the  Board  of  Directors  and  committees  of  which  he  or  she is  a 
member.  Twelve directors attended the 2008 annual general meeting. 

 Committees of the Board 

 Our  Board  of  Directors  has  a  standing  audit  committee,  nominating  and  corporate  governance  committee,  compensation 

committee, and executive committee. 

Audit Committee 

 Our audit committee consists of Barry B. Bondroff, Charles P. Connolly, George J. Lavin, and Mary T. Travis, each of whom 
are  independent  as  discussed  above  under  “Director  Independence.”  As  required  by  Rule 303A.07  of  the  NYSE  Listed  Company 
Manual,  the  Board  of  Directors  has  affirmatively  determined  that  each  audit  committee  member  is  financially  literate,  and  that 
Mr. Connolly is an “audit committee financial expert,” as defined in Item 407(d)(5) of Regulation S-K.  

The principal duties of the audit committee are as follows: 

(cid:1) 
have the sole authority and responsibility to hire, evaluate and, where appropriate, replace the independent auditors;  
(cid:1)  meet and review with management and the independent auditors the interim financial statements and the Company’s 
disclosures under Management’s Discussion and Analysis of Financial Condition and Results of Operations prior to 
the filing of the Company’s Quarterly Reports on Form 10-Q;  

(cid:1)  meet  and  review  with  management  and  the  independent  auditors  the  financial  statements  to  be  included  in  the 
Company’s Annual Report on Form 10-K (or the annual report to shareowners) including (i) their judgment about the 
quality, not just acceptability, of the Company’s accounting principles, including significant financial reporting issues 
and judgments made in connection with the preparation of the financial statements; (ii) the clarity of the disclosures in 
the  financial  statements;  and  (iii) the  Company’s  disclosures  under  Management’s  Discussion  and  Analysis  of 
Financial Condition and Results of Operations, including critical accounting policies;  

(cid:1) 

(cid:1) 

(cid:1) 

review and discuss with management, the internal auditors and the independent auditors the Company’s policies with 
respect to risk assessment and risk management;  

review  and  discuss  with  management,  the  internal  auditors  and  the  independent  auditors  the  Company’s  internal 
controls, the results of the internal audit program, and the Company’s disclosure controls and procedures, and quarterly 
assessment of such controls and procedures;  

establish procedures for handling complaints regarding accounting, internal accounting controls and auditing matters, 
including  procedures  for  confidential,  anonymous  submission  of  concerns  by  employees  regarding  accounting  and 
auditing matters; and  

(cid:1)  Review  and  discuss  with  management,  the  internal  auditors  and  the  independent  auditors  the  overall  adequacy  and 

effectiveness of the Company’s legal, regulatory and ethical compliance programs.  

 Our Board of Directors has adopted a written charter for the audit committee which is available on the Company’s website at 
www.choosemedifast.com by following the links through “Investor Relations” to “Corporate Governance.”  In fiscal 2008, the audit 
committee met four times. 

31 

 
  
 
  
  
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 Nominating and Corporate Governance Committee 

The nominating and corporate governance committee consists of Joseph D. Calderone, Jeannette M. Mills, Donald F. Reilly, and 

George J. Lavin, all of whom are  independent as discussed above under “— Director Independence.”    

 The principal duties of the nominating and corporate governance committee are as follows: 

 •   to recommend to our Board of Directors proposed nominees for election to the Board of Directors both at annual general 

meetings and to fill vacancies that occur between general meetings; and 

 •   To make recommendations to the Board of Directors regarding the Company’s corporate governance matters and 

practices. 

Our Board of Directors has adopted a written charter for the nominating and corporate governance committee, which is available 
on  the  Company’s  website  at  www.choosemedifast.com    by  following  the  links  through  “Investor  Relations”  to  “Corporate 
Governance” or in print to any shareholder who requests it as set forth under “Additional Information — Annual Report, Financial and 
Additional Information.” In fiscal 2008, the nominating and corporate governance committee met four times. 

Compensation Committee 

 The  compensation  committee  currently  consists  of  Joseph  D.  Calderone,  Dennis M. McCarthy,  Esq.  Jeannette  M. Mills,  and 

Mary T. Travis, all of whom were independent as discussed above under “— Director Independence.” 

 The principal duties of the compensation committee are as follows: 

(cid:1)  measure the Chief Executive Officer’s performance against his goals and objectives pursuant to the Company plans;  
(cid:1) 

determine the compensation of the Chief Executive Officer after considering the evaluation by the Board of Directors 
of his performance;  

(cid:1) 

(cid:1) 

(cid:1) 

review and approve compensation of elected officers and all senior executives based on their evaluations, taking into 
account the evaluation by the Chief Executive Officer;  

review and approve any employment agreements, severance arrangements, retirement arrangements, change in control 
agreements/provisions, and any special or   supplemental benefits for each elected officer and senior executive of the 
Company;  

approve, modify or amend all non-equity plans designed and intended to provide compensation primarily for elected 
officers and senior executives of the Company;  

(cid:1)  make recommendations to the Board regarding adoption of equity plans; and  
(cid:1)  Modify or amend all equity plans.  

 Our  Board  of  Directors  has  adopted  a  written  charter  for  the  compensation  committee  which  is available  on  the  Company’s 
website at www.choosemedifast.com by following the links through “Investor Relations” to “Corporate Governance.”  In fiscal 2008, 
the compensation committee met four times. 

Executive Committee 

Messrs.  Bradley  T.  MacDonald,  Michael  C. MacDonald, Michael  S.  McDevitt,  Dennis M.  McCarthy,  Esq.,  and Jeannette M. 
Mills are members of the Executive Committee.  The Executive Committee has all the authority of the Board of Directors, except with 
respect to certain matters that by statute may not be delegated by the Board of Directors.  The Committee meets periodically during 
the year to develop and review strategic operational and management polices for the Company.  The Committee held two meetings 
during fiscal 2008. 

32 

 
  
  
 
  
  
  
  
  
  
 
 
  
  
  
 
  
 
  
 
 
 
 
 
 
ADDITIONAL INFORMATION 

Section 16(a) Beneficial Ownership Reporting Compliance 

Section 16(a) of the Exchange Act requires the Company’s directors and executive officers and persons who beneficially own 
more than ten percent of a registered class of the Company’s equity securities to file with the SEC and the NYSE initial reports of 
ownership and reports of changes in ownership of equity securities of the Company. Directors, officers and greater-than-ten-percent 
beneficial owners are required by SEC regulations to furnish the Company with copies of all Section 16(a) forms filed by them.  In 
2008,  to  the  Company’s  knowledge,  based solely  on  a  review  of  the  copies  of  such  filings  on  file  with  the  Company  and  written 
representations  from  the  Company’s  directors  and  executive  officers,  no  Section 16(a)  filing  requirements  were  applicable  to  the 
Company’s directors, executive officers and greater-than-ten-percent beneficial owners in fiscal 2008. 

Codes of Business Conduct and Ethics and Corporate Governance Guidelines 

Our  Board  of  Directors  has  adopted  a  corporate  Code  of  Business  Conduct  and  Ethics  applicable  to  our  directors,  officers, 
including  our  principal  executive  officer,  principal  financial  officer  and  principal  accounting  officer,  and  employees,  as  well  as 
Corporate Governance Guidelines, in accordance with applicable rules and regulations of the SEC and the NYSE. Each of our Code of 
Business  Conduct  and  Ethics  and  Corporate  Governance  Guidelines  are  available  on  our  website  at  www.choosemedifast.com  by 
following the links through “Investor Relations” to “Corporate Governance.” 

Any amendment to, or waiver from, a provision of the Company’s Code of Business Conduct and Ethics with respect to the 
Company’s principal executive officer, principal financial officer, principal accounting officer or  controller will be posted on the 
Company’s website,  www.choosemedifast.com. 

ITEM 11. EXECUTIVE COMPENSATION.     

COMPENSATION DISCUSSION AND ANALYSIS 

Overview of Compensation Program  

Our  Compensation  Committee  of  the  Board  of  Directors  has  responsibility  for  establishing,  implementing  and  continually 
monitoring  adherence  with  the  Company’s  compensation  philosophy.  The  Compensation  Committee  ensures  that  the  total 
compensation  paid  to  our  named  executive  officers  is  fair,  reasonable  and  competitive.  Generally,  the  types  of  compensation  and 
benefits provided to our named executive officers are similar to those provided to other officers and employees of the Company.  

Throughout this discussion, the individuals who served as our CEO, CFO, and President during Fiscal 2008, as well as the other 

individuals included in the Summary Compensation Table on page 35, are referred to as the “named executive officers.”  

Objectives of Compensation Program  

The  main  objective  of  our  executive  compensation  program  is  to  create  a  competitive  total  rewards  package  based  on  the 
attainment  of  short-term  performance  objectives  and  long-term  strategic  goals.  Accordingly,  our  executive  compensation  program 
consists of the following three principal elements: base salary, cash bonus and equity grants in the form of stock options and restricted 
stock, with an emphasis on incentive compensation rather than base salary. Our executives are also eligible to participate in employee 
benefit and retirement plans offered by the Company, which currently include defined contribution, and 401(k) plans, and health care 
and  other  insurance  programs.  The  benefit  programs  available  to  executives  are  the  same  as  those  available  to  all  other  eligible 
employees.  

Decision-Making; Role of Executive Officers in Compensation Decisions  

The Compensation Committee of our Board of Directors is comprised solely of non-affiliate independent Directors who meet 
the independence requirements of the NYSE. Our Compensation Committee makes all decisions regarding the compensation of our 
CEO,  including  establishing  the  performance  goals  and  objectives  for  our  CEO,  evaluating  our  CEO’s  performance  in light  of  the 
goals and objectives that were set and determining and recommending to our Board the CEO’s compensation based on that evaluation.  

Our CEO makes recommendations to our Compensation Committee for the compensation of all other named executive officers. 
Our Compensation Committee and Board may accept or adjust such recommendations as they determine in the best interests of the 
Company and its stockholders and has final approval over all such compensation decisions. To the extent not established by our Board 
of Directors, our Compensation Committee is also authorized to establish compensation and benefits for our Chairman and for new 
and existing non-affiliate independent Directors.  

33 

 
 
 
  
 
  
 
  
  
 
 
 
Our  Chairman,  CEO,  and  Vice  President  of  Human  Resources  provide  advice,  analysis  and  recommendations  to  our 

Compensation Committee.  

Elements of Executive Compensation  

Our Compensation Committee also evaluates the achievement of corporate, individual and organizational objectives for each 
executive  officer  during  the  prior  fiscal  year.  Each  element  of  compensation  is  chosen  in  order  to  attract  and  retain the  necessary 
executive talent, reward corporate performance and provide incentive for the attainment of long-term strategic goals. The allocation of 
each element of compensation is determined by our Compensation Committee for each executive based on the following factors:  

Performance against corporate, individual and organizational objectives for the fiscal year;  

Importance of particular skill sets and professional abilities to the achievement of long-term strategic            goals; 
and  

Contribution as a leader, corporate representative and member of the senior management team.  

These  elements  support  our  overall  compensation  philosophy  by  creating  a  balanced  focus  on  shorter-term  corporate 
performance  and  the  achievement  of  longer-term  business  goals  and  stockholder  value.  While  we  believe  in  structuring  executive 
compensation plans that give our executives incentive to deliver certain objective elements of corporate financial performance over 
specified time periods, we do not believe in a purely mechanical approach. Instead, part of our executive compensation philosophy 
includes  an  element  of  reward  for  non-quantitative  achievements demonstrated by  our  executives in  the actions  and  decisions  they 
have taken throughout the year. When establishing our executive compensation plans for a given year, it is not possible to foresee all 
of  the  challenges  and  demands  that  will  be  made  of  our  executives,  both  as  a  management  team  and  in  their  areas  of  individual 
responsibility.  We  believe  that  by  rewarding  the  quality  of  our  decision-making  and  leadership, in  addition  to  the  achievement  of 
quantifiable results, we are building a management team capable of creating stockholder value over the longer-term, while remaining 
disciplined  in  delivering  shorter-term  financial  results.  Accordingly,  there  is  no  pre-established  policy  or  target  for  the  allocation 
between either cash and non-cash or short-term and long-term incentive compensation. Rather, the Compensation Committee reviews 
information provided by industry surveys and peer company data to determine appropriate level and mix of incentive compensation. 
Income from such incentive compensation is realized as a result of the performance of the Company and the individual, depending on 
the type of award, compared to established goals. 

Base Salary  

Our base salary determinations principally reflect the skills and performance levels of individual executives, the needs of the 
Company, and pay practices of comparable public companies. It is not our policy to pay  our executive officers at the highest base 
salary level. Instead, we establish executive base salaries conservatively at or below a midpoint level relative to an appropriate set of 
peers.  We  believe  this  policy  sets  a  prudent  and  fiscally  responsible  tone  for  the  Company’s  overall  base  salary  compensation 
programs.  

Target Bonus  

Cash bonuses principally reflect the Company’s financial performance and achievement of corporate objectives established by 
our Board prior to the fiscal year. The executive bonus plan is designed to reward our executives for the achievement of shorter-term 
financial  goals,  predominantly  revenue  growth  and  profitability,  with  cash  flow  and  other  operating  ratios  also  considered.    The 
allocation of the bonus pool among the employees, including senior executives, is at the discretion of the Compensation Committee. 
The  Chief  Executive  Officer,  Chief  Financial  Officer  and  other  senior  executives  discuss  and  jointly  develop  recommended  bonus 
allocations among the staff within the various functional areas of the Company. In addition, the Chief Executive Officer prepares an 
allocation of bonus payments among the senior executive group. In consultation with the Chief Executive Officer, the Compensation 
Committee evaluates,  adjusts  and  approves  the  amount and allocation  of  the  bonus pool.  In  determining  the  cash  bonus allocation 
among senior executives, the Compensation Committee and the Chief Executive Officer consider each executive’s a) contribution to 
current and long-term corporate goals, and b) value in the labor market. 

34 

 
 
  
  
  
 
 
 
Equity Compensation  

Stock  option  and  restricted  stock  awards  principally  reflect  the  responsibilities  to  be  assumed  by  each  executive  in  the 
upcoming fiscal year, the responsibilities of each executive in prior periods, the size of awards made to each executive in prior years 
relative  to  the  Company’s  overall  performance,  available  stock  for  issuance  under  our  Option  Plan,  and  potential  grants  in  future 
years.  The  Committee  believes  that  stock  option  and  restricted  stock  grants  (1) align  the  interests  of  executives  with  long-term 
stockholder interests, (2) give executives a significant, long-term interest in the Company’s success, and (3) help retain key executives 
in a competitive market for executive talent.  The Company does not intend to issue stock options as part of compensation in 2009 and 
beyond. 

Equity Ownership by Executives  

We do not currently have a formal equity ownership requirement for our executives. However, we encourage our executives to 
own  equity  in  the  Company  on  a  voluntary  basis.  All  of  our  named  executive  officers  own  stock,  restricted  stock  and  vested  and 
unvested stock options. We periodically review the vested and unvested equity holdings of our executives and evaluate whether these 
holdings sufficiently align the interests of our executives with the long-term interests of our stockholders. We may consider adopting 
equity ownership requirements in the future. 

 2008 Summary Compensation Table 

 The following table sets forth the annual and long-term compensation for the fiscal year ended December 31, 2008, of the 
Company’s Chief Executive Officer and Chief Financial Officer and each of the three other most highly compensated executive 
officers. These individuals, including the Chief Executive Officer and Chief Financial Officer are collectively referred to as the 
Named Executive Officers. 

Name and Pricipal Position
Bradley T. MacDonald
      Chairman of the Board
Michael S. McDevitt
     Chief Executive and CFO
Leo V. Williams
      Executive Vice President
Margaret MacDonald - Sheetz
      Chief Operating Officer, President
Brendan N. Connors
     VP of Finance

Salary
($)
$225,000

Year
2008

Stock 
Awards
($)(1)
107,000

2008

135,000

450,000

2008

132,500

-

2008

100,000

372,000

2008

99,000

101,000

Option 
Awards
($)(1)

-

-

-

-

-

Bonus
($)(2)

-

75,000

25,000

50,000

20,000

 Nonqualified 
Deferred 
Compensation 
Contributions
($)
$100,000

All Other
($)(3)
$6,700

Total
($)
$438,700

2,700

662,700

2,900

160,400

3,000

525,000

3,000

223,000

 (1)

Amounts are calculated based on provisions of SFAS, No 123R, “Share Based Payments.” See note 2 of the consolidated 
financial  statements  of  the  Company’s  Annual  Report  on  Form 10-K  for  the  year  ended  December 31,  2008  regarding 
assumptions underlying valuation of equity awards. 

 (2)  Bonus amounts determined as more specifically discussed above under “—Compensation Discussion and Analysis” 
(3)  The amounts represent the Company’s matching contributions under the 401(K) plan. 

2008 Grants of Plan-Based Awards 

On January 25, 2008, the Board of Directors modified Bradley T. MacDonald’s compensation package for his role in the 
succession plan and business development initiatives as outlined in the December 31, 2006 10-K.  The Board cancelled the 100,000 
options  granted  to  Mr.  MacDonald  on  February  8,  2006  and  replaced  them  with  a  restricted  stock  grant  of  42,000  shares.    The 
restricted shares will vest over a period of 3 years beginning on January 25, 2009. 

The Medifast Board of Directors on July 24, 2008 approved restricted common stock grants to the Named Executives with a 
5  year  vesting  period,  beginning  on  the  grant  date.    Named  Executive  Officers  were  granted  425,000 shares  of  restricted  common 

35 

 
 
 
 
 
 
     
            
              
     
     
            
    
      
       
     
                
            
    
      
       
     
     
            
    
      
       
       
     
            
    
      
       
 
  
  
    
  
  
  
 
 
 
 
stock  to  retain  their  services  over  the  next  five  years,  reward  their  efforts  in  the  participation  of  the  successful  succession  and 
transition  of  the  company  operations  to  the  new  senior  management  team,  and  incentivize  continued  sales  and  profit  growth  in 
accordance with targets set by the Board of Directors.   

The Medifast Board of Directors on November 24, 2008 approved restricted common stock grants to key executives as a 
2008 performance bonus for exceeding internal sales and profit forecasts.  Key executives were granted 150,000 shares of restricted 
common stock over a five year vesting period, beginning on January 1, 2009.   

Outstanding Equity Awards at Fiscal Year-End Table 

Option Awards

Stock Awards

Number of 
Securities 
Underlying 
Unexercised 
Options (#) 

Number of 
Securities 
Underlying 
Unexercised 
Options (#) 

Option 
Exercise

Option 
Expiration

Market 
Value of 
Shares or 
Units of 
Stock that 
have not 
Vested

Equity 
incentive Plan 
Awards:  
Number of 
Unearned 
Shares, Units 
or Other rights 

Equity Incentive 
Plan Awards: 
Market or Payout 
Value of 
Unearned Shares, 
Units or Other 
rights That Have 
Not Vested

Number 
Shares or 
Units of Stock 
That Have Not 
Vested

Exercisable

Un-Exercisable

Price ($)

Date

Vested (#)(1)

($)(2)

(#)

($)

-

100,000

10,000

-

23,334

-

-

-

-

-

-

107,000

590,640

2.87

3/31/2010

307,085

1,695,109

3.83

10/28/2010

-

-

-

255,000

1,407,600

2.87

3/31/2010

83,000

458,160

-

-

-

-

-

-

-

-

-

-

Name

Bradley T. MacDonald
      Chairman of the Board
Michael S. McDevitt
      Chief Executive Officer, CFO
Leo V. Williams
      Executive Vice President
Margaret MacDonald - Sheetz
      Chief Operating Officer, President
Brendan N. Connors
    VP of Finance

Each option has a five year life and an exercise price per share equal to 100% of the estimated fair value of our common 

stock on the date of grant. 

(1) 

(2) 

The restricted stock grants vest over five and six years of service as described below under “Narrative Disclosure to 
Summary Compensation Table and Grants of Plan-Based Awards” 

The market value of shares of stock that have not vested is based on the closing price of our common stock on December 31, 
2008, or $5.52 per share. 

36 

 
 
 
 
 
 
 
 
                       
                       
                
          
        
                      
                           
           
                       
          
     
                      
                           
             
                       
                      
                    
                      
                           
                       
                       
                
          
     
                      
                           
             
                       
            
        
                      
                           
 
 
 
 
 
  
 
 
 
 
 
 
 
2008 Option Exercises and Stock Vested Table 

The following table sets forth information regarding option exercises and stock vesting for the Named Executive Officers 

during 2008. 

Name
Bradley T. MacDonald
        Executive Chairman of the Board

Michael S. McDevitt
       Chief Executive Officer, CFO

Leo V. Williams
       Executive Vice President

Margaret MacDonald - Sheetz
      Chief Operating Officer, President

Brendan N. Connors
       VP of Finance

Option Awards

Stock Awards

Number of 
Shares Acquired 
on Exercise 
(#)

Value Realized 
on Exercise
($)(1)

Number of 
Shares 
Acquired on 
Vesting
(#)

Value 
Realized on 
Vesting
($)(2)

-

-
-

-
-

-
-

-

-
-

-
-

-
-

-
-

-

-
20,000

15,000
33,333
30,000

-
-

15,000
25,000
25,000

3,000
5,000
10,000

-
107,400

81,000
208,331
161,100

-
-

81,000
156,250
134,250

16,200
31,250
53,700

(1)  Represents the difference between the exercise price and the fair market value of the common stock on the date of exercise, 

multiplied by the number of options exercised. 

(2)  Represents the number of restricted shares vested, and the number of shares vested multiplied by the fair market value of the 

common stock on the vesting date. 

37 

 
 
 
 
                       
                      
                     
                         
                       
             
          
                         
                       
             
            
                         
                       
             
          
             
          
                         
                       
                      
                     
                         
                       
                      
                     
                         
                       
             
            
                         
                       
             
          
             
          
               
            
                         
                       
               
            
             
            
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Equity Compensation Plan Information at Fiscal Year Ended December 31, 2008  

Plan category 

Number of 
securities to be 
issued upon 
exercise of 
outstanding 
options, warrants
and rights 
(a) 

Weighted 
average exercise
price of 
outstanding 
options, 
warrants and 
rights 
(b) 

Number of 
securities 
remaining available
for future issuance 
under equity 
compensation 
plans (excluding 
securities reflected 
in column (a)) 
(c) 

Equity compensation plans approved by security 

holders 

Equity compensation plans not approved by security 

holders 

223,334 (1) 

        $3.65 

1,229,166 

- 

         - 

- 

(1)  Consists of 143,334 shares of common stock issuable upon the exercise of outstanding options and 80,000 shares of 

common stock issuable upon the exercise of outstanding warrants. 

2008 Non-Qualified Deferred Compensation Table 

The following table sets forth all non-qualified deferred compensation of the Named Executive Officers for the fiscal year 

ended December 31, 2008. 

Executive 
Contributions in 
Last FY
($)

Company 
Contributions 
in Last FY
($)(1)

$100,000

Aggregate 
Earnings in Last 
FY
($)
(381,000)

-

-

-

-

-

-

-

-

-

-

-

-

Bradley T. MacDonald
      Chairman of the Board
Michael S. McDevitt
      Chief Executive Officer, CFO
Leo V. Williams
      Executive Vice President
Margaret MacDonald - Sheetz
      Chief Operating Officer, President
Brendan N. Connors
     VP of Finance

Aggregate 
Withdrawals/Di
stributions
($)

$0

-

-

-

-

Aggregate 
Balance at Last 
FYE
($)
$792,000

-

-

-

-

(1)  All amounts are reported in compensation on the “2008 Summary Compensation Table” 

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Deferred Compensation Plans   

We maintain a non-qualified deferred compensation plan, effective September 10, 2003, for Senior Executive management.  
Currently,  Bradley  MacDonald is the  only  participant in the  plan.    Under the  deferred  compensation  plan  that  became effective  in 
2003,  executive  officers  of  the  Company,  including  the  Named  Executive  Officers,  may  defer  a  portion  of  their  salary  and  bonus 
(performance-based compensation) annually. A participant may elect to receive distributions of the accrued deferred compensation in 
a lump sum or in installments upon retirement 

Each participating officer may request that the deferred amounts be allocated among several available investment options 
established  and  offered  by  the  Company.  These  investment  options  provide  market  rates  of  return  and  are  not  subsidized  by  the 
Company.  The  benefit  payable  under  the  plan  at  any  time  to  a  participant  following  termination  of  employment  is  equal  to  the 
applicable deferred amounts, plus or minus any earnings or losses attributable to the investment of such deferred amounts. The amount 
of compensation in any given fiscal year that is deferred by each Named Executive Officer is included in the Summary Compensation 
Table under the column headings “Salary” or “Non-Equity Incentive Plan Compensation”, as appropriate.  

The Company has established a trust for the benefit of participants in the deferred compensation plan. Pursuant to the terms 
of the trust, as soon as possible after any deferred amounts have been withheld from a plan participant, the Company will contribute 
such deferred amounts to the trust to be held for the benefit of the participant in accordance with the terms of the plan and the trust.  

Retirement payouts under the plan upon an executive officer’s retirement from the Company are payable either in a lump-
sum  payment  or  in  annual installments  over  a  period  of  up  to  ten  years.  Upon  death, disability  or  termination  of  employment,  all 
amounts shall be paid in a lump-sum payment as soon as administratively feasible. 

In 2008, the Company made a $100,000 contribution to Bradley MacDonald’s deferred compensation plan as a performance 

bonus. 

Narrative Disclosure to Summary Compensation Table and Grants of Plan-Based Awards 

We have entered into employment agreements with certain Named Executive Officers, certain terms of which are summarized 

below. 

Bradley  T.  MacDonald.      Mr.  MacDonald  entered into  a  five  year  employment  agreement effective  February  8,  2006.   Mr. 
MacDonald was granted 100,000 options over a five year vesting period beginning on February 8, 2007 in consideration for his five 
year commitment and to align his interest with the interests of long-term shareholders On January 25, 2008, the Board of Directors 
modified Bradley T. MacDonald’s compensation package for his role in the succession plan and business development initiatives as 
outlined in the December 31, 2006 10-K.  The Board cancelled the 100,000 options granted to Mr. MacDonald on February 8, 2006 
and replaced them with a restricted stock grant of 42,000 shares.  The restricted shares will vest over a period of 3 years beginning on 
January  25,  2009.  Upon termination  of  Mr. MacDonald’s  employment by  the  Company  without  cause,  or  upon  his  resignation  for 
good reason, he would be entitled to receive an amount equal to one and a half times the sum of his highest annualized salary payable 
in equal monthly installments 30 days after his termination of employment for a period of one year. 

Michael S. McDevitt.   Mr. McDevitt entered into a six year employment agreement effective February 8, 2006.  Mr. McDevitt 
was granted 200,000 shares of Medifast, Inc. restricted common stock over a six year vesting period beginning on February 8, 2006 in 
consideration for his six year commitment and to align his interests with the interests of long-term shareholders. Upon termination of 
Mr. McDevitt’s employment by the Company without cause, or upon his resignation for good reason, he would be entitled to receive 
an amount equal to one and a half times the sum of his highest annualized salary payable in equal monthly installments 30 days after 
his termination of employment for a period of one year. 

Margaret MacDonald - Sheetz.  Ms. MacDonald - Sheetz entered into a six year employment agreement effective February 8, 
2006.  Ms. MacDonald - Sheetz was granted 150,000 shares of Medifast, Inc. restricted common stock over a six year vesting period 
beginning on February 8, 2006 in consideration for his six year commitment and to align her interests with the interests of long-term 
shareholders.  Upon termination of Ms. MacDonald - Sheetz’s employment by the Company without cause, or upon her resignation 
for good reason, she would be entitled to receive an amount equal to one and a half times the sum of his highest annualized salary 
payable in equal monthly installments 30 days after her termination of employment for a period of one year. 

Brendan N. Connors.   Mr. Connors entered into a six year employment agreement effective February 8, 2006.  Mr. Connors 
was granted 30,000 shares of Medifast, Inc. restricted common stock over a six year vesting period beginning on February 8, 2006 in 
consideration for his six year commitment and to align his interests with the interests of long-term shareholders. Upon termination of 
Mr. Connors’ employment by the Company without cause, or upon his resignation for good reason,  he would be entitled to receive an 
amount equal to one and a half times the sum of his highest annualized salary payable in equal monthly installments 30 days after his 
termination of employment for a period of one year. 

39 

 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
Potential Payments upon Termination or Change in Control   

As of December 31, 2008, the Company had entered into employment agreements with each of the Named Executive Officers. 
As described in more detail above under “Narrative Disclosure to Summary Compensation Table and Grants of Plan-Based Awards”  
The  employment  agreements  with  the  Named  Executive  Officers generally  provide  for  the  payment  of  benefits  if  the  executive’s 
employment  with  the  Company  is  terminated  either  by  the  Company  without  Cause  or  by  the  executive  for  Good  Reason.  The 
employment  agreements  with  the  Named  Executive  Officers  do  not  provide  for  any  additional  payments  or  benefits  upon  a 
termination  of  employment  by  the  Company  for  Cause,  upon the  executive’s resignation  other  for  Good  Reason,  as  applicable,  or 
upon the executive’s death or disability.   Upon termination by the Company without cause, or upon his or her resignation for good 
reason,  all  of  the  Named  Executive  officers  are  entitled  to  receive  an  amount  equal  to  one  and  a  half  times  his  or  her  highest 
annualized  base  salary  payable  in  equal  monthly  installments  30  days  after  his  or  her  termination  of  employment.    If  a  named 
executive had been terminated without cause on December 31, 2008 they would have received the following amounts: 

  Severance ($) (1) 
 $337,500 
Bradley T. MacDonald           
Michael S. McDevitt        
 $202,500 
Margaret MacDonald - Sheetz       $150,000 
 $148,500 
Brendan N. Connors        

(1) Based on 2008 salary 

If there were a change in control, which is defined as a sale of the majority of the assets of the company or a change of control of the 
Board of Directors as a result of a third party shareholder acquiring or holding over 10% of the common stock and attempting to 
nominate a majority of the Board of Directors in favor of his/her shareholder block, the executives would have received the following 
amounts as of December 31, 2008: 

Bradley T. MacDonald
Michael S. McDevitt
Margaret MacDonald - Sheetz
Brendan N. Connors

Accelerated 
Vesting of 
Stock Awards 
($)(2)
$590,640
1,695,109
1,407,600
458,160

Severance 
($)(1)
$337,500
202,500
150,000
148,500

Total
$928,140
1,897,609
1,557,600
606,660

(1)  Based on 2008 salary.
(2) Accelerated vesting of stock awards were based on NYSE close price of the Common Shares
      on December 31, 2008 of $5.52 per share, and for option awards the difference between $5.52 and the exercise or base price of the award.

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2008 Director Compensation 

 The  table  below  summarizes  the  compensation  paid  by  the  Company  to  non-employee  directors  for  the  fiscal  year  ended 

December 31, 2008. 

Name

  Barry B. Bondroff
 Joseph D. Calderone, OSA
 Charles P. Connolly
 George Lavin, Jr., Esq.
 Michael C. MacDonald
 Dennis M. McCarthy
 Jeannette M. Mills
 Rev. Donald F. Reilly, OSA
 Mary T. Travis

Fees 
Earned or 
Paid in 
Cash ($)

$        
-

-
16,000
-
-
-

-
-

Stock 
Awards 
($)(1)

Option 
Awards 
($)

Non-Equity 
Incentive Plan 
Compensation ($)

Change in Pension Value 
and Nonqualified 
Deferred Compensation 
Earnings ($)

All other 
Compensation ($)

Total ($)

$5,370
21,570
21,570
21,570
21,570
21,570
5,370
21,570
21,570

-
-
-
-
-

-
-

-
-
-
-
-

-
-

-
-
-
-
-

-
-

$5,370
26,940
37,570
21,570
26,940
21,570
5,370
26,940
26,940

-
-
-
-
-

-
-

Employee Directors do not receive any additional compensation for their services as director.   

Additional fees are paid to the Audit Committee Chairman.  In 2008, the Chairman received an additional $16,000 in cash 

compensation. 

(1)  Amounts are calculated based on provisions of Statement of Financial Accounting Standards, or SFAS, No 123R, “Share 
Based Payments.” See note 2 of the consolidated financial statement of the Company’s Annual Report on Form 10-K for 
the year ended December 31, 2008 regarding assumptions underlying valuation of equity awards. 

41 

 
 
  
 
              
             
                          
                                   
                          
    
             
                          
                                   
                          
              
             
                          
                                   
                          
              
             
                          
                                   
                          
              
             
                          
                                   
                          
              
             
                          
                                   
                          
              
             
                          
                                   
                          
 
 
 
 
 
  
    
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The table below summarizes the equity based awards held by the Company’s non-employee directors as of December 31, 2008. 

Option Awards

Stock Awards

Number of 
Securities 
Underlying 
Unexercised 
Options (#) 

Exercisable
-
-
-
-
-
-
-
-
-

Number of 
Securities 
Underlying 
Unexercised 
Options (#) 

Un-Exercisable
-
-
-
-
-
-
-
-
-

Name

 Barry B. Bondroff

 Joseph D. Calderone, OSA

 Charles P. Connolly

 George J. Lavin, Jr., Esq.

 Michael C. MacDonald

 Dennis M. McCarthy

 Jeannette M. Mills

 Rev. Donald F. Reilly, OSA

 Mary T. Travis

Number 
Shares or 
Units of 
Stock That 
Have Not 
Vested

Vested (#)
5,000
14,000
9,000
9,000
14,000
9,000
5,000
15,000
15,000

Market Value 
of Shares or 
Units of 
Stock that 
have not 
Vested

($)
27,600
77,280
49,680
49,680
77,280
49,680
27,600
82,800
82,800

-
-
-
-
-
-
-
-
-

Option 
Exercise

Option 
Expiration

Price ($)

Date

-
-
-
-
-
-
-
-
-

The Medifast Board of Directors on July 24, 2008 approved restricted common stock grants to Board members with a 5 year 
vesting  period,  beginning  on  the  grant  date.    The  grant  was  to  tenured  Board  members  that  successfully  implemented  the  Senior 
Management Succession Plan over the last four years through advice, counsel, and mentorship.  A total of 55,000 shares of restricted 
common stock were granted to tenured Directors. 

The Medifast Board of Directors on November 24, 2008 approved restricted common stock  grants to key executives and 
Board members as a 2008 performance bonus for exceeding internal sales and profit forecasts.   Non-management Board members 
were each granted 5,000 shares of restricted common stock vesting over two years, beginning on January 1, 2009. 

 Compensation Committee Report 

We have reviewed and discussed with management certain Compensation Discussion and Analysis provisions to be included in 
this  Form  10-K.  Based  on  the  reviews  and  discussions  referred  to  above,  we  recommend  to  the  Board  of  Directors  that  the 
Compensation Discussion and Analysis referred to above be included on the Form 10-K for the year-ended December 31, 2008. 

COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS 

Mary T. Travis, Chairman 
Joseph D. Calderone 
Dennis M. McCarthy, Esq. 
Jeannette M. Mills 

42 

 
 
 
 
                     
                         
                    
                         
            
          
                     
                         
                    
                         
          
          
                     
                         
                    
                         
            
          
                     
                         
                    
                         
            
          
                     
                         
                    
                         
          
          
                     
                         
                    
                         
            
          
                     
                         
                    
                         
            
          
                     
                         
                    
                         
          
          
                     
                         
                    
                         
          
          
 
 
 
 
 
 
 
 
 
  
 
 
                                                                                                                                            
 
 
 
 
 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.     

The following table shows as of December 31, 2008, the amount and percentage of our outstanding common stock beneficially 

owned by each person who is known by us to beneficially own more than 5% of our outstanding common stock.  

Name and Address of 
5% Beneficial Owner 

Renaissance Technologies, LLC and James H. Simons 
800 Third Avenue 
New York, NY 10022 

Berg and Berg Enterprises, LLC 
10050 Bandley Drive 
Cupertino, CA  94014 

Shares 
Beneficially
Owned (1)    
732,700

Percent of 
Outstanding 
Common Stock 

5.0%  

900,480

6.2%  

43 

 
 
  
 
 
 
 
 
 
   
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table shows as of March 13, 2009 the amount and percentage of our outstanding common stock beneficially owned (unless otherwise 
indicated) by each of our (i) directors and nominees for directors, (ii) Named Executive Officers and (iii) our directors, nominees for director and 
executive officers as a group. 

Name of Beneficial Owner

Bradley T. MacDonald (4)
Michael S. McDevitt
Margaret MacDonald
Brendan N. Connors, CPA
Donald F. Reilly
Michael C. MacDonald 
Charles P. Connolly
Mary T.Travis
Joseph D. Calderone, OSA
Dennis M. McCarthy, Esq.
Leo V. Williams
George J. Lavin, Jr., Esq.
Barry B. Bondroff, CPA
Jeannette M. Mills

All directors, nominees for directors and executive officers as a group
      (14 persons)

Shares Beneficially 
Owned (1)(2)

Shares 
Acquirable 
Within 60 days 
(3)

Percent of 
Outstanding 
Common Stock (%)

903,550
399,784
252,900
81,509
67,183
63,697
29,075
29,033
17,700
13,075
11,770
10,700
3,500
3,500

1,886,976

-
-
-

-
-
-
-
-
-
-
-
-
-

-

6.19%
2.74%
1.73%
0.56%
*
*
*
*
*
*
*
*
*
*

12.94%

Less than 1%.  

* 
(1)  Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission. Under those rules 
and for purposes of the table above (a) if a person has decision making power over either the voting or the disposition of any 
shares, that person is generally deemed to be a beneficial owner of those shares; (b) if two or more persons have decision making 
power over either the voting or the disposition of any shares, they will be deemed to share beneficial ownership of those shares, 
in  which  case  the  same  shares  will  be  included  in  share  ownership  totals  for  each  of  those  persons;  and  (c) if  a  person  held 
options to purchase shares that were exercisable on, or became exercisable within 60 days of, March 13, 2009, that person will 
be deemed to be the beneficial owner of those shares and those shares (but not shares that are subject to options held by any other 
stockholder)  will  be  deemed  to  be  outstanding  for  purposes  of  computing  the  percentage  of  the  outstanding  shares  that  are 
beneficially owned by that person. Information supplied by officers and directors. 

(2)  Unless  otherwise  noted,  reflects the  number  of  shares  that  could  be  purchased  by  exercise  of  options  available  at March  13, 

2009, or within 60 days thereafter under our stock option plans. 

(3)  The  shares  set  forth  as  beneficially  owned  by  Mr. Bradley  T.  MacDonald  include  396,402  shares  owned  by  his  wife  Shirley 
MacDonald, and 65,667 shares owned by the MacDonald Family Trust.  His daughter, Margaret MacDonald, beneficially owns 
252,900 shares which added to Bradley T. MacDonald’s 903,550 beneficially owned shares results in 1,156,450 shares owned by 
the MacDonald family. 

44 

 
 
                          
                          
                          
                          
                          
                          
                          
                          
                          
                          
                          
                          
                          
                          
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS 

As of December 31, 2008, there were no related party transactions. 

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES 

Fees to Independent Registered Public Accountants for Fiscal 2008 and 2007 

 The following services were provided by Bagell, Josephs, Levine & Co during fiscal 2008 and 2007: 

 Audit Fees(1)
 Tax fees(2)
 All other fees

 Total

2008

2007

$154,000
29,000
-

$199,000
30,000
-

$183,000

$229,000  

   (1) 

Audit fees consist of fees for professional services rendered for the audit of the Company’s consolidated financial statements included in 
the Company’s Annual Report on Form 10-K, including the audit of internal controls required by Section 404 of the Sarbanes-Oxley Act 
of 2002, and the review of financial statements included in the Company’s Quarterly Reports on Form 10-Q, and for services that are 
normally provided by the auditor in connection with statutory and regulatory filings or engagements. 

 (2)   Tax fees were billed for tax compliance services 

Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of Independent Auditors 

The Audit Committee pre-approves all audit and permissible non-audit services provided by the independent auditors. These 
services may include audit services, audit-related services, tax services and other services. The Audit Committee has adopted a policy 
for the pre-approval of services provided by the independent auditors.  

Under the policy, pre-approval is generally provided for work associated with the following:  

(cid:1) 

(cid:1) 
(cid:1) 
(cid:1) 

(cid:1) 
(cid:1) 
(cid:1) 

registration statements under the Securities Act of 1933 (for example, comfort letters or consents);  

due diligence work for potential acquisitions or dispositions;  

attest services not required by statute or regulation;  

adoption of new accounting pronouncements or auditing and disclosure requirements and accounting or regulatory 
consultations;  

internal control reviews and assistance with internal control reporting requirements;  

review of information systems security and controls;  

tax compliance, tax planning and related tax services, excluding any tax service prohibited by regulatory or other 
oversight authorities; expatriate and other individual tax  services; and 

(cid:1)  Assistance and consultation on questions raised by regulatory agencies.  

For  each  proposed  service,  the  independent  auditors  are  required  to  provide  detailed  back-up  documentation  at  the  time  of 
approval to permit the Audit Committee to make a determination whether the provision of such services would impair the independent 
auditors’ independence.  

The Audit Committee has approved in advance certain permitted services whose scope is routine across business units, including 

statutory or other financial audit work for non-U.S. subsidiaries that is not required for the 1934 Act audits.  

45 

 
 
 
 
 
 
  
 
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
 
 
 
 
PART IV 

ITEM 15. EXHIBITS AND FINACIAL STATEMENT SCHEDULES 

(a)    1. 

Financial Statements 

See Index to the Consolidated Financial Statements on page 47 of this Annual Report 

2. 

Financial Statement Schedules 

None, as all information required in these schedules is included in the Notes to the Consolidated Financial Statements. 

3. 

Exhibits 

Reference is made to the Exhibit Index on page 47 of this Annual Report for a list of exhibits required by Item 601 of Registration S-K to be 

filed as part of this Annual Report. 

46 

 
 
 
  
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MEDIFAST, INC. AND SUBSIDIARIES 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

       Report of Independent Registered Public Accounting Firm 

   Consolidated Balance Sheets 

   Consolidated Statements of Income 

   Consolidated Statements of Stockholders’ Equity 

   Consolidated Statements of Cash Flows 

   Notes to Consolidated Financial Statements 

48 

49 

50 

                51 

52 

54 

47 

 
 
 
                                                                            
 
 
 
 
 
                                          
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and  
Stockholders of Medifast, Inc. 
Owing Mills, Maryland 21117 

We have audited the accompanying consolidated balance sheets of Medifast, Inc. as of December 31, 2008 and 2007, and the 
related consolidated statements of income, changes in stockholders’ equity and accumulated other comprehensive income, and cash 
flows for each of the years in the three-year period ended December 31, 2008.  Medifast, Inc.’s management is responsible for these 
financial statements.  Our responsibility is to express an opinion on these financial statements based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are 
free of material misstatement.  The company is not required to have, nor were we engaged to perform, an audit of its internal control 
over financial reporting.  Our audit included consideration of internal control over financial reporting as a basis for designing audit 
procedures  that  are  appropriate in  the  circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the 
company’s internal control over financial reporting.  Accordingly, we express no such opinion.  An audit also includes examining, on 
a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall financial statement presentation.  We believe that our 
audits provide a reasonable basis for our opinion. 

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial 
position of Medifast, Inc. as of December 31, 2008 and 2007, and the results of its operations and its cash flows for each of the years 
in the three-year period ended December 31, 2008 in conformity with accounting principles generally accepted in the United States of 
America. 

/s/Bagell, Josephs, Levine & Company, L.L.C. 
Bagell, Josephs, Levine & Company, L.L.C. 
Marlton, NJ 08053 

March 6, 2009 

48 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
MEDIFAST, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
As of December 31, 2008 and 2007

ASSETS
Current assets:
Cash and cash equivalents
Accounts receivable-net of allowance for doubtful accounts 
of $100,000
Inventory
Investment securities
Deferred compensation
Prepaid expenses and other current assets
Prepaid income tax
Note receivable - current
Current portion of deferred tax asset
     Total current assets

Property, plant and equipment - net
Trademarks and intangibles - net
Deferred tax asset, net of current portion
Note receivable, net of current assets
Other assets

2008

2007

$                 

1,841,000

$                 

2,195,000

448,000
13,856,000
1,099,000
531,000
2,034,000
1,131,000
180,000
100,000
21,220,000

21,709,000
5,547,000
1,131,000
1,080,000
350,000

493,000
9,181,000
1,439,000
814,000
2,727,000
-
180,000
100,000
17,129,000

17,031,000
7,356,000
897,000
1,212,000
99,000

     TOTAL ASSETS

$               

51,037,000

$               

43,724,000

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable and accrued expenses
Income taxes payable
Line of credit
Current maturities of long-term debt
     Total current liabilities

Other liabilities 
Long-term debt, net of current portion
     Total liabilities

Stockholders' Equity:
Preferred stock, $.001 par value (1,500,000 authorized, no shares issued and outstanding)
Common stock; par value $.001 per share; 20,000,000 shares authorized;
14,585,960 and 13,709,098 shares issued and outstanding

Additional paid-in capital
Accumulated other comprehensive income (loss)
Retained earnings 

$                 

5,130,000
-
3,164,000
257,000
8,551,000

$                 

4,279,000
592,000
1,599,000
264,000
6,734,000

4,313,000
12,864,000

4,570,000
11,304,000

-

-

15,000
30,787,000
(389,000)
15,253,000

14,000
26,953,000
321,000
9,818,000

49 

 
 
                                  
     
                                  
                   
                   
                 
                 
                                  
                                  
                        
                        
                 
                 
                     
                      
                 
                   
MEDIFAST, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME

Years Ended December 31,

2008

2007

(Restated)
2006

$105,445,000
(25,332,000)
80,113,000

$83,779,000
(21,464,000)
62,315,000

$74,086,000
(18,237,000)
55,849,000

Revenue
Cost of sales
Gross profit

Selling, general, and administration

(71,914,000)

(56,600,000)

(48,468,000)

Income from operations

Other income (expense):
     Interest expense
     Interest income
     Other income (expense)

Income before provision for income taxes
Provision for income taxes

8,199,000

5,715,000

7,381,000

(366,000)
149,000
(132,000)
(349,000)

7,850,000
(2,415,000)

(387,000)
105,000
110,000
(172,000)

5,543,000
(1,706,000)

(369,000)
175,000
276,000
82,000

7,463,000
(2,307,000)

Net income attributable to common shareholders

$5,435,000

$3,837,000

$5,156,000

Basic earnings per share
Diluted earnings per share

Weighted average shares outstanding - 
     Basic
     Diluted

$0.41
$0.38

$0.30
$0.28

$0.41
$0.38

13,126,534
14,329,525

12,960,930
13,644,149

12,699,066
13,482,894

The accompanying notes are an integral part of these consolidated financial statements

50 

 
 
 
 
 
CONSOLIDATED STATEMENT  OF CHANGES IN STOCKHOLDERS' EQUITY AND ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)

MEDIFAST, INC. AND SUBSIDIARIES

Years Ended December 31, 2008, 2007, and 2006

(Restated)
Common Stock

Number
of Shares

Par Value
$0.001
Amount

Additional
Paid-In
Capital

Retained
Earnings 

Accumulated 
other comp
income/(loss)

Total

Treasury 
Stock

Unearned
Compensation

Balance, December 31, 2005

12,782,791

$         

13,000

$         

21,759,000

$           

825,000

$          

282,000

$         

22,879,000

$       

(1,075,000)

$          

(107,000)

Warrants converted to common stock
Common stock issued to Directors
Common stock issued to consultants
Dividend paid in stock
Options excercised to common stock
Options granted to CEO
FASB 123R vesting
Shares issued to executives with 5 & 6 year vesting period
Vesting of unearned compensation
Treasury shares issued to employees
Net income
Balance, December 31, 2006

Warrants converted to common stock
Common stock issued to Directors
Options excercised to common stock
FASB 123R vesting
Vesting of unearned compensation
Repurchase of treasury stock
Treasury shares issued to employees
Net income
Balance, December 31, 2007

142,810
10,750
2,500

128,047

565,000

200
100
100

100

600

(100)

762,000
69,000
17,000

240,000
383,000
41,000
3,374,000

(16,000)

13,631,898

14,000

26,629,000

5,156,000
5,981,000

52,000
334,000

40,000
9,700
27,500

100
100
100

192,000
31,000
24,000
101,000

(300)

(24,000)

13,709,098

$14,000

$26,953,000

3,837,000
$9,818,000

(13,000)
$321,000

Common stock issued to Directors
Options excercised to common stock
Shares issued to Executives and Directors with 2 to 5 year vesting
Vesting of unearned compensation to executives and directors
Cancellation of options and reissuance of restricted shares
Treasury shares issued in legal settlement
Net income

37,000
61,112
736,750

42,000

100
100
700

100

152,000
72,000
3,493,000

105,000
12,000

5,435,000

(710,000)

762,200
69,100
17,100

240,100
383,000
41,000
3,374,600

(16,100)
5,208,000
32,958,000

192,100
31,100
24,100
101,000

(24,300)
3,824,000
$37,106,000

152,100
72,100
3,493,000

105,800
12,000
4,725,000

(137,000)

(490,000)

16,000

(383,000)

(3,374,000)
508,000

(1,686,000)

(3,356,000)

641,000

(309,000)
24,000

($1,971,000)

($2,715,000)

(43,000)

58,000

(3,493,000)
852,000
(182,000)

Balance, December 31, 2008

14,585,960

$15,000

$30,787,000

$15,253,000

($389,000)

$45,666,000

($1,956,000)

($5,538,000)

The accompanying notes are an integral part of these consolidated financial statements.

51 

 
MEDIFAST, INC. AND SUBSIDIARIES
 CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash flows from operating activities:
   Net income
   Adjustments to reconcile net income to net cash 
        provided by operating activities from 
        continuing operations:
        Depreciation and amortization 
        Realized(gain) loss on investment securities
        Loss on sale of Consumer Choice Systems
        Common stock issued for services
        Treasury stock issued in legal settlement
        Stock options vested during period
        Stock options cancelled during period

             Excess tax benefits from share-based payment arrangements

        Vesting of unearned compensation
        Net change in other comprehensive (loss) income
        Deferred income taxes
Changes in assets and liabilities:
        (Increase) Decrease in accounts receivable
        (Increase) in inventory
        (Increase) Decrease in prepaid expenses & other current assets
        (Increase) Decrease in deferred compensation
        (Increase) in prepaid taxes
        (Increase) Decrease  in other assets
        Increase in accounts payable and accrued expenses 
        Increase (Decrease) in income taxes payable
              Net cash provided by operating activities
Cash Flow from Investing Activities:
   Sale of investment securities, net
   (Purchase) of property and equipment
   (Purchase) of intangible assets
              Net cash (used in) investing activities 
Cash Flow from Financing Activities:
   Issuance of common stock, options and warrants
   (Repayment) of long-term debt, net
   Increase in line of credit
   Decrease in note receivable
   Excess tax benefits from share-based payment arrangements
   (Purchase) of treasury stock
              Net cash provided by financing activities 
NET INCREASE (DECREASE) IN CASH AND 
    CASH EQUIVALENTS 
Cash and cash equivalents - beginning of the year
Cash and cash equivalents - end of year

Supplemental disclosure of cash flow information:
   Interest paid 
   Income taxes

Supplemental disclosure of non cash activity:
  Common stock issued to Directors over 6-year vesting period
  Options vested during period
  Options cancelled during period
  Common stock issued for services
  Common shares issued for options or warrants

  Treasury stock issued in legal settlement
  Line of credit converted to long-term debt

Years Ended December 31, 

2008
(Audited)

2007
(Audited)

2006
(Restated)

$           

5,435,000

$           

3,837,000

$       

5,156,000

4,574,000
216,000

152,000
70,000
-
(77,000)
-
852,000
(711,000)
(234,000)

43,000
(4,675,000)
693,000
282,000
(1,131,000)
(251,000)
850,000
(592,000)
5,496,000

129,000
(7,429,000)
(13,000)
(7,313,000)

30,000
(264,000)
1,565,000
132,000
-
-

1,463,000

3,471,000
103,000

31,000
-
100,000
-
39,000
641,000
(13,000)
(390,000)

(43,000)
(926,000)
(128,000)
(140,000)
-
(52,000)
1,367,000
57,000
7,954,000

(4,000)
(5,151,000)
(2,814,000)
(7,969,000)

216,000
(586,000)
1,706,000
137,000
(39,000)
(309,000)
1,125,000

2,271,000
(79,000)
323,000
86,000
-
40,000
-
16,000
509,000
52,000
(597,000)

379,000
(3,138,000)
675,000
(148,000)

-
13,000
651,000
(364,000)
5,845,000

1,237,000
(5,557,000)
(2,427,000)
(6,747,000)

795,000
(481,000)
623,000

-
(14,000)
(420,000)
503,000

-

(354,000)
2,195,000
1,841,000

$           

1,110,000
1,085,000
2,195,000

$           

(399,000)
1,484,000
1,085,000

$       

$              
$           

367,000
3,661,000

$              
$           

387,000
1,790,000

369,000
3,403,000

$       

$              
852,000
$                     
-
$                
77,000
$              
152,000
$                
30,000

$                
70,000
$                     
-

$                      
-
$              
100,000
$                      
-
$                
31,000
$                      
-

$                      
-
$           

2,156,000

$       
$            

3,373,000
40,000

$            
$          

86,000
591,000

$                  
-
$                  
-

The accompanying notes are an integral part of these consolidated financial statements 

53 

 
             
             
         
                
                
             
            
                
                  
              
                  
                        
                    
                       
                
              
                
                        
                    
                       
                  
              
                
                
            
              
                 
              
              
               
           
                  
                 
            
           
               
        
                
               
            
                
               
           
           
                        
                    
              
                 
              
                
             
            
              
                  
           
             
             
         
                
                   
         
           
            
        
                
            
        
           
            
        
                  
                
            
              
               
           
             
             
            
                
                
                    
                       
                 
             
                       
               
           
             
             
            
                    
              
             
           
             
             
         
            
 
 
 
MEDIFAST, INC. AND SUBSIDIARIES
 CONSOLIDATED STATEMENTS OF CASH FLOWS (CONT.)

Years Ended December 31,

2008

2007

(Restated)
2006

Supplemental disclosure of non cash activity:
  Sale of Consumer Choice Systems
      Inventory
      Accounts Receivable
      Intangible assets, net
      Note receivable
      Loss on sale of Consumer Choice Systems

 $                   - 
                      - 
                      - 
                      - 
                      - 
 $                 -   

 $                   - 
                      - 
                      - 
                      - 
                      - 
 $                 -   

$358,000
131,000
1,337,000
(1,503,000)
(323,000)

 $                 -   

The accompanying notes are an integral part of these consolidated financial statements 

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Medifast, Inc. and Subsidiaries 
Notes to Consolidated Financial Statements 
December 31, 2008, 2007, 2006 

1.  BACKGROUND 

Nature of the Business 

Medifast,  Inc.  (the  "Company”  or  “Medifast”  is  a  Delaware  corporation,  incorporated  in  1980.  The  Company’s  operations  are 
primarily conducted through six of its wholly owned subsidiaries, Jason Pharmaceuticals, Inc. ("Jason"), Take Shape for Life, Inc. (“TSFL”), 
Jason Enterprises, Inc., Jason Properties, LLC and Seven Crondall, LLC, and Medifast Franchise Systems.  The Company is engaged in the 
production, distribution, and sale of weight management and disease management products and other consumable health and diet products.  
Medifast,  Inc.’s  product  lines  include  weight  and  disease  management,  and  meal  replacement  products  manufactured  in  a  modern,  FDA 
approved facility in Owings Mills, Maryland. 

The  Company  is  engaged  in  the  manufacturing  and  distribution  of  Medifast  branded  and  private  label  weight  and  disease 
management  products.    These  products  are  sold through  various  channels  of  distribution, to  include  web,  call  center,  independent  health 
advisors,  medical  professionals,  weight  loss  clinics,  direct  consumer  marketing  supported  via  the  phone  and  the  web.    The  processing, 
formulation,  packaging,  labeling  and  advertising  of  the  Company’s  products  are  subject  to  regulation  by  one  or  more  federal  agencies, 
including the Food and Drug Administration, the Federal Trade Commission, the Consumer Product Safety Commission, the United States 
Department of Agriculture, and the United States Environmental Protection Agency. 

2.  Summary of Significant Accounting Policies 

Significant accounting policies followed in the preparation of the consolidated financial statements are as follows: 

Principles of Consolidation and Basis of Presentation 

The  consolidated  financial  statements  include  the  accounts  of  the  Company  and  its  wholly  owned  subsidiaries,  Jason 
Pharmaceuticals, Inc., Take Shape For Life, Inc., Seven Crondall Associates, LLC, Jason Properties, LLC Medifast Franchise Systems, and  
Jason Enterprises, Inc. All inter-company accounts have been eliminated. 

Cash and Cash Equivalents 

For the purposes of the consolidated statements of cash flow, the Company considers all highly liquid debt instruments purchased 
with an original maturity of three months or less to be cash equivalents.  At December 31, 2008, the Company had $923,000 in miscellaneous 
short-term  investments  through  Merrill  Lynch  that  are  considered  cash  equivalents  due  to  terms  of  maturity,  and  $918,000  in  operating 
checking accounts. 

At  December  31,  2007,  the  Company  had  $1,224,000  in  miscellaneous  short-term  investments  through  Merrill  Lynch  that  are 

considered cash equivalents due to terms of maturity, and $971,000 in operating checking accounts. 

Accounts Receivable and Allowance for Doubtful Accounts 

Accounts  receivable  are  recorded  net  of  reserves  for  sales returns  and  allowances,  and  net  of  provisions  for  doubtful  accounts.  
Allowances  for  sales  returns  and  discounts  are  based  on  an  analysis  of  historical  trends,  and  allowances  for  doubtful  accounts  are  based 
primarily on an analysis of aging accounts receivable balances and on the creditworthiness of the customer as determined by credit checks 
and analysis, as well as the customer’s payment history.  

Inventory 

Inventories consist principally of packaged meal replacements held in the Company’s warehouse. Inventory is stated at the lower of 
cost or market, utilizing the first-in, first-out method. The cost of finished goods includes the cost of raw materials, packaging supplies, direct 
and indirect labor and  other  indirect  manufacturing  costs.   On  a quarterly  basis,  management  reviews inventory  for  unsalable  or  obsolete 
inventory.   Obsolete or unsalable inventory write-offs have been immaterial to the financial statements as our products have useful lives 
ranging from 14-24 months. 

54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising 

Advertising costs such as preparation, layout, design and production of advertising are deferred.  They are expensed when the advertisement 
is first used, except for the costs of executory contracts, which are amortized as performance under the contract is received.  Advertising costs 
deferred at December 31, 2008 and 2007, were $557,000 and $1,014,000 respectively.  Advertising expense for the years ended December 
31, 2008, 2007, and 2006 amounted to $17,800,000, $18,400,000, and $14,300,000, respectively. 

Property, Plant, and Equipment 

Property,  plant  and  equipment  are  stated  at  cost  less  accumulated  depreciation  and  amortization.  The  Company  computes 

depreciation and amortization using the straight-line method over the estimated useful lives of the assets acquired as follows: 

Building and building improvements 
Equipment and fixtures            
Vehicles                                   

39 years 
3 - 15 years 
5 years 

The carrying amount of all long-lived assets is evaluated periodically to determine whether adjustment to the useful life or to the 
unamortized balance is warranted. Such evaluation is based principally on the expected utilization of the long-lived assets and the projected 
undiscounted cash flows of the operations in which the long-lived assets are used. 

In accordance with SFAS No. 144, “Long-Lived Assets”, property, plant and equipment and other long-lived assets are reviewed for 

impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. 
Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to estimated undiscounted future 
cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment 
charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset.  

Income Taxes 

The Company accounts for income taxes in accordance with Statements of Financial Accounting Standards No. 109, “Accounting for 
Income Taxes,” which requires an asset and liability approach to financial accounting and reporting for income taxes. Deferred income taxes and 
liabilities are computed annually for differences between the financial statement and the tax basis of assets and liabilities that will result in taxable 
or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect 
taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. 

Earnings per Common Share 

Basic earnings per share is calculated by dividing net profit attributable to common stockholders by the weighted average number 
of outstanding common shares during the year.  Basic earnings per share exclude any dilutive effects of options, warrants and other stock-
based compensation, which are included in diluted earnings per share. 

Revenue Recognition 

Revenue is recognized net of discounts, rebates, promotional adjustments, price adjustments, returns and other potential 
adjustments upon shipment and passing of risk to the customer and when estimates of are reasonably determinable, collection is reasonably 
assured and the Company has no further performance obligations.     

Estimates 

The  preparation  of  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of 
America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of 
contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting 
periods.  Actual results could differ from those estimates. 

Fair Value of Financial Instruments 

The carrying amounts reported in the consolidated balance sheets for cash, certificates of deposit, accounts receivable, accounts 

payable and accrued liabilities approximate fair value because of the immediate or short-term maturity of the financial instruments. 

The  Company  believes  that  its  indebtedness  approximates  fair  value  based  on  current  yields  for  debt  instruments  with  similar 

terms. 

55

 
 
 
 
  
 
       
 
 
       
 
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Concentration of Credit Risk  

Financial  instruments  that  potentially  subject  the  Company  to  credit  risk  consist  of  cash,  certificates  of  deposit,  investment 
securities and trade receivables.  Cash, money markets and investments exceed the federal insurance coverage by $944,000 and $1,551,000 
respectively.  The Company securities at December 31, 2008 and 2007, include amounts deposited with multiple financial institutions. The 
Company markets its products primarily to medical professionals, clinics, and Internet medical sales and has no substantial concentrations of 
credit risk in its trade receivables. 

As of December 31, 2008 the Company had two customers that individually represented over 10% of the accounts receivable and 
in the  aggregate, approximately  43%  of  the  accounts  receivable.  In  2007,  the  Company  had three  customers that individually  represented 
over 10% of the accounts receivable and in the aggregate, approximately 70% of the accounts receivable. 

Deferred Compensation Plans   

We maintain a non-qualified deferred compensation plan for Senior Executive management.  Currently, Bradley MacDonald is the 
only participant in the plan.  Under the deferred compensation plan that became effective in 2003, executive officers of the Company may 
defer a portion of their salary and bonus (performance-based compensation) annually. A participant may elect to receive distributions of the 
accrued deferred compensation in a lump sum or in installments upon retirement 

Each  participating  officer  may  request  that  the  deferred  amounts  be  allocated  among  several  available  investment  options 
established and offered by the Company. These investment options provide market rates of return and are not subsidized by the Company. 
The  benefit  payable  under  the  plan  at  any  time  to  a  participant  following  termination  of  employment  is  equal  to  the  applicable  deferred 
amounts, plus or minus any earnings or losses attributable to the investment of such deferred amounts. The Company has established a trust 
for the benefit of participants in the deferred compensation plan. Pursuant to the terms of the trust, as soon as possible after any deferred 
amounts have been withheld from a plan participant, the Company will contribute such deferred amounts to the trust to be held for the benefit 
of the participant in accordance with the terms of the plan and the trust.  

Retirement  payouts  under  the  plan  upon  an  executive  officer’s  retirement  from  the  Company  are  payable  either  in  a lump-sum 
payment or in annual installments over a period of up to ten years. Upon death, disability or termination of employment, all amounts shall be 
paid in a lump-sum payment as soon as administratively feasible.   

Stock-Based Compensation 

Effective January 1, 2006, the Company adopted the provisions of Financial Accounting Standards Board Statement of Financial 
Accounting Standard (“SFAS”) No. 123(R), “Share-Based Payments,” which establishes the accounting for employee stock-based awards. 
Under the provisions of SFAS No.123(R), stock-based compensation is measured at the grant date, based on the calculated fair value of the 
award, and is recognized as an expense over the requisite employee service period (generally the vesting period of the grant). The Company 
adopted SFAS No. 123(R) using the modified prospective method and, as a result, periods prior to December 31, 2005 have not been 
restated. The Company recognized stock-based compensation for awards issued under the Company’s stock option plans in other 
income/expenses included in the Condensed Consolidated Statement of Operations. Additionally, no modifications were made to outstanding 
stock options prior to the adoption of SFAS No. 123(R), and no cumulative adjustments were recorded in the Company’s financial 
statements. 

On  January  25,  2008,  the  Board  of  Directors  modified  Bradley  T.  MacDonald’s  compensation  package  for  his  role  in  the 
succession plan and business development initiatives as outlined in the December 31, 2006 10-K.  The Board cancelled the 100,000 options 
granted to Mr. MacDonald on February 8, 2006 and replaced them with a restricted stock grant of 42,000 shares.  The restricted shares will 
vest over a period of 3 years beginning on January 25, 2009. 

The Medifast Board of Directors on July 24, 2008 approved restricted common stock grants to key executives and Board members 
with a 5 year vesting period, beginning on the grant date.  Key executives were granted 425,000 shares of restricted common stock to retain 
their services over the next five years, reward their efforts in the participation of the successful succession and transition of the company 
operations to the new senior management team, and incentivize continued sales and profit growth in accordance with targets set by the Board 
of  Directors.    Tenured  Board  members  that  successfully  implemented  the  Senior  Management  Succession  Plan  over  the  last  four  years 
through advice, counsel, and mentorship were awarded 55,000 shares of restricted common stock. 

The Medifast Board of Directors on November 24, 2008 approved restricted common stock  grants to key executives and Board 
members  as  a  2008  performance  bonus  for  exceeding  internal  sales  and  profit  forecasts.    Key  executives  were  granted  150,000  shares  of 
restricted common stock over a five year vesting period, beginning on January 1, 2009.  Non-management Board members were each granted 
5,000 shares of restricted common stock vesting over two years, beginning on January 1, 2009. 

Unearned compensation represents shares issued to executives that will be vested over a 5-6 year period.  These shares will be 
amortized over the vesting period in accordance with FASB 123(R).  The expense related to the vesting of unearned compensation was 
$852,000 and $641,000 at December 31, 2008 and December 31, 2007, respectively.   Expense related to vesting of options under FASB 
123R was $0, $100,000, and $40,000 at December 31, 2008, 2007, and 2006, respectively. 

56

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SFAS No. 123(R) requires disclosure of pro-forma information for periods prior to the adoption. The pro-forma disclosures are 

based on the fair value of awards at the grant date, amortized to expense over the service period. The following table illustrates the effect on 
net income and earnings per share as if the Company had applied the fair value recognition provisions of SFAS No. 123, “Accounting for 
Stock-Based Compensation”, for the period prior to the adoption of SFAS No. 123(R), and the actual effect on net income and earnings per 
share for the period after the adoption of SFAS No. 123(R).  

If compensation expense for the Company's stock-based compensation plans had been determined consistent with SFAS 123, the 

Company's net income and net income per share including pro forma results would have been the amounts indicated below: 

      Net income:

As reported
Add: Stock-based employee compensation expense included in net 
income, net o f related tax effects

Dedu ct:  Total stock-based employee compensation determined under fair 
value based method for all awards, n et of related tax effects

Years Ended December 31,
2007

2008

2006
(Restated)

$       

5,435,000

$     

3,837 ,000

$     

5,156,000

-

-

61,000

24,000

(61 ,000)

(24,000)

Net income, pro forma

$       

5,435,000

$     

3,837 ,000

$     

5,156,000

      Net income per share:

as reported:
      Basic
      Diluted
Pro forma:
      Basic
      Diluted

$                
$                

0.41
0.38

$              
$              

0.30
0.28

$              
$              

0.41
0.38

$                
$                

0.41
0.38

$              
$              

0.30
0.28

$              
$              

0.41
0.38

The pro forma effect on net income may not be representative of the pro forma effect on net income of future years due to, among 

other things: (i) the vesting period of the stock options and the (ii) fair value of additional stock options in future years. 

For the purpose of the above table, the fair value of each option granted is estimated as of the date of grant using the Black-Scholes 

option-pricing model with the following assumptions: 

        Dividend yield ................... 
        Expected volatility .............. 
        Risk-free interest rate ..........     
        Expected life in years........... 

 2008 
     0.0%        
     0.71 

 1.0%    

    2007 
           2006 
     0.0%               0.0% 
      0.54               0.70 
     4.0%             4.50% 
                       1-5                  1-5  

     1-5 

57

 
 
 
 
 
 
 
 
                                                         
    
 
 
    
 
        
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                        
                        
Recent Accounting Pronouncements 

In  September 2006,  the  Financial  Accounting  Standards  Board  ("FASB")  issued  SFAS  No. 157,  "Fair  Value  Measurements" 
("SFAS  No. 157"),  which  clarifies  the  definition  of  fair  value  whenever  another  standard  requires  or  permits  assets  or  liabilities  to  be 
measured at fair value. Specifically, the standard clarifies that fair value should be based on the assumptions market participants would use 
when pricing the asset or liability, and establishes a fair value hierarchy that prioritizes the information used to develop those assumptions. 
SFAS No. 157 does not expand the use of fair value to any new circumstances, and must be applied on a prospective basis except in certain 
cases.  The  standard  also  requires  expanded  financial  statement  disclosures  about  fair  value  measurements,  including  disclosure  of  the 
methods used and the effect on earnings.  

        In February 2008, FASB Staff Position ("FSP") FAS No. 157-2, "Effective Date of FASB Statement No. 157" ("FSP No. 157-2") was 
issued.  FSP  No. 157-2  defers the effective  date  of  SFAS  No. 157  to  fiscal  years  beginning  after  December 15, 2008, and interim  periods 
within those fiscal years, for all nonfinancial assets and liabilities, except those that are recognized or disclosed at fair value in the financial 
statements  on  a  recurring  basis  (at  least  annually).  Examples  of  items  within  the  scope  of  FSP  No. 157-2  are  nonfinancial  assets  and 
nonfinancial liabilities initially measured at fair value in a business combination (but not measured at fair value in subsequent periods), and 
long-lived assets, such as property, plant and equipment and intangible assets measured at fair value for an impairment assessment under 
SFAS No. 144.  

        The partial adoption of SFAS No. 157 on January 1, 2008 with respect to financial assets and financial liabilities recognized or disclosed 
at  fair  value  in  the  financial  statements  on  a  recurring  basis  did  not  have  a  material  impact  on  the  Company's  consolidated  financial 
statements.  See  Note 15  for  the  fair  value  measurement  disclosures  for  these  assets  and  liabilities.  The  Company  is  in  the  process  of 
analyzing the potential impact of SFAS No. 157 relating to its planned January 1, 2009 adoption of the remainder of the standard.  

        On January 1, 2008 (the first day of fiscal 2008), the Company adopted SFAS No. 159, "The Fair Value Option for Financial Assets and 
Financial Liabilities, Including an amendment of FASB Statement No. 115" ("SFAS No. 159"). SFAS No. 159 permits entities to choose to 
measure many financial instruments and certain other items at fair value, which are not otherwise currently required to be measured at fair 
value. Under SFAS No. 159, the decision to measure items at fair value is made at specified election dates on an instrument-by-instrument 
basis and  is  irrevocable.  Entities  electing  the  fair  value  option are  required  to  recognize  changes  in  fair  value  in  earnings and to  expense 
upfront costs and fees associated with the item for which the fair value option is elected. The new standard did not impact the Company's 
Consolidated Financial Statements as the Company did not elect the fair value option for any instruments existing as of the adoption date. 
However, the Company will evaluate the fair value measurement election with respect to financial instruments the Company enters into in the 
future.  

        In December 2007, the FASB issued SFAS No. 141 (revised 2007), "Business Combinations" ("SFAS No. 141(R)"). SFAS No. 141(R) 
changes how an entity accounts for the acquisition of a business. While it retains the requirement to account for all business combinations 
using the acquisition method, the new rule will apply to a wider range of transactions or events and requires, in general, acquisition-date fair 
value  measurement  of  identifiable assets  acquired,  liabilities assumed  and  non-controlling  ownership interests held in the acquire, among 
other items. The Company is beginning to review the provisions of SFAS No. 141(R), which applies prospectively to business combinations 
with an acquisition date on or after the beginning of its 2009 fiscal year.  

        In December 2007, the FASB issued SFAS No. 160, "Non-controlling Interests in Consolidated Financial Statements: an amendment of 
ARB No. 51" ("SFAS No. 160"). SFAS No. 160 replaces the term minority interests with the newly-defined term of non-controlling interests 
and establishes this line item as an element of stockholders' equity, separate from the parent's equity. SFAS No. 160 also includes expanded 
disclosure  requirements  regarding  the  interests  of  the  parent  and  its  non-controlling  interest.  The  Company  is  continuing  to  review  the 
provisions of SFAS No. 160, which is effective the first quarter of fiscal 2009, and currently does not expect this new accounting standard to 
have a significant impact on the Consolidated Financial Statements.  

        In March 2008, the FASB issued SFAS No. 161, "Disclosures about Derivative Instruments and Hedging Activities: an amendment of 
FASB  Statement  No. 133"  ("SFAS  No. 161").  SFAS  No. 161  changes  the  disclosure requirements  for  derivative  instruments  and  hedging 
activities. The Company is reviewing the provisions of SFAS No. 161, which is effective the first quarter of fiscal 2009, and currently does 
not anticipate that this new accounting standard will have a significant impact on the Consolidated Financial Statements.  

       In May 2008, the FASB issued SFAS No. 162, “The Hierarchy of Generally Accepted Accounting Principles” (SFAS No. 162). SFAS 
No.  162  identifies  the  sources  of  accounting  principles  and  the  framework  for  selecting  principles  used  in  the  preparation  of  financial 
statements.  SFAS  No.  162  is  effective  60  days  following  the  SEC’s  approval  of  the  Public  Company  Accounting  Oversight  Board 
amendments  to  AU  Section  411,  “The  Meaning  of  Present  Fairly  in  Conformity  with  Generally  Accepted  Accounting  Principles”.  The 
implementation of this standard will not have a material impact on Consolidated Financial Statements. 

         In June 2008, the FASB issued FASB Staff Position (“FSP”) Emerging Issues Task Force (“EITF”) No. 03-6-1, “Determining Whether 
Instruments  Granted  in  Share-Based  Payment  Transactions  Are  Participating  Securities.”  Under  the  FSP,  unvested  share-based  payment 

58

 
 
 
awards that contain rights to receive nonforfeitable dividends (whether paid or unpaid) are participating securities, and should be included in 
the two-class method of computing EPS. The FSP is effective for fiscal years beginning after December 15, 2008 and for interim periods 
within those years The implementation of this standard will not have a material impact on Consolidated Financial Statements.  

Investments 

In accordance with FAS No. 115, “Accounting for Certain Investments in Debt and Equity Securities”, securities are classified into 
three categories: held-to-maturity, available-for-sale and trading.  The Company’s investments consist of debt and equity securities classified 
as available-for-sale securities.  Accordingly, they are carried at fair value in accordance with FAS No. 115.  Further, according to FAS No. 
115 the unrealized holding gains and losses for available-for-sales securities are excluded from earnings and reported, net of deferred income 
taxes, as a separate component of stockholders’ equity, unless the loss is classified as other than a temporary decline in market value. 

Goodwill and Other Intangible Assets 

In June 2001, the Financial Accounting Standards Board (“FASB”) issued Statement No. 142 “Goodwill and Other Intangible 

Assets”. This statement addresses financial accounting and reporting for acquired goodwill and other intangible assets and supersedes APB 
Opinion No. 17, “Intangible Assets”. It addresses how intangible assets that are acquired individually or with a group of other assets (but not 
those acquired in a business combination) should be accounted for in financial statements upon their acquisition. This Statement also 
addresses how goodwill and other intangible assets should be accounted for after they have been initially recognized in the financial 
statements.   

In addition, the Company has acquired other intangible assets, which include: customer lists, non-compete agreements, trademarks, 
patents,  and  copyrights.    The  non-compete  agreements  were  fully  amortized  as  of  December  31,  2007.    The  customer  lists  are  being 
amortized over a period ranging between 5 and 7 years based on management’s best estimate of the expected benefits to be consumed or 
otherwise  used  up.    The  costs  of  patents  and  copyrights  are  amortized  over  5  and  7  years  based  on  their  estimated  useful  life,  while 
trademarks representing brands with an infinite life, and are carried at cost and tested annually for impairment as outlined below.  Goodwill 
and other intangible assets are tested annually for impairment in the fourth quarter, and are tested for impairment more frequently if events 
and circumstances indicate that the asset might be impaired. An impairment loss is recognized to the extent that the carrying amount exceeds 
the  asset’s  fair  value.    The  Company  assesses  the  recoverability  of  its  goodwill  and  other  intangible  assets  by  comparing  the  projected 
undiscounted net cash flows associated with the related asset, over their remaining lives, in comparison to their respective carrying amounts.  
Impairment, if any, is based on the excess of the carrying amount over the fair value of those assets.    

Comprehensive Income (Loss) 

Comprehensive income (loss) is defined as the change in equity of a business enterprise during a period from transactions and other 
events and circumstances from non-owner sources, including unrealized gains and losses on marketable securities.  The Company presents 
comprehensive income in its consolidated statements of stockholders equity. 

Reclassifications 

Certain amounts for the years ended December 31, 2007 and 2006 have been reclassified to conform to the presentation of the 

December 31, 2008 amounts.  The reclassifications have no effect on net income for the years ended December 31, 2007 and 2006. 

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3. CASH, CASH EQUIVALENTS AND MARKETABLE SECURITES 

The following summarizes cash, cash equivalents, and marketable securities: 

Cost

Accrued interest

Fair value

Cash and cash equivalents
Demand deposits
Money market accounts
December 31, 2008
Investment Securities
Investment Securities
December 31, 2008
Cash and cash equivalents
Demand deposits
Money market accounts
December 31, 2007
Investment Securities
Investment Securities
December 31, 2007

$              

918,000
923,000
1,841,000

-
$                           
-
$                           
-

$           

$                 

$              

918,000
923,000
1,841,000

$           
$           

1,088,000
1,088,000

$                 
$                 

11,000
11,000

$              
$              

1,099,000
1,099,000

$              

971,000
1,224,000
2,195,000

-
$                           
-
$                           
-

$           

$                 

$              

971,000
1,224,000
2,195,000

$           
$           

1,428,000
1,428,000

$                 
$                 

11,000
11,000

$              
$              

1,439,000
1,439,000

The Company had a net unrealized loss of $711,000 as of December 31, 2008, a net unrealized loss of $13,000 as of December 31, 2007, and 
a net unrealized gain of $52,000 as of December 31, 2006.  The Company had a realized loss of $216,000, realized loss of $103,000 and 
realized gain of $79,000 for the years ended December 31, 2008, 2007, and 2006, respectively. 

4. INVENTORY 

Inventory consists of the following at December 31, 2008 and 2007: 

          Raw materials 
          Packaging 
          Finished goods 
Total 

2008 
$2,810,000 
2,234,000 
8,812,000 
$13,856,000 

2007 
$2,136,000 
2,656,000 
4,389,000 
$9,181,000  

5.  PREPAID EXPENSES AND OTHER CURRENT ASSETS     

Prepaid expense and other current assets as of December 31, 2008 and 2007, consist of the following: 

Marketing and advertising
Supplies
Insurance
Other

2008

2 007

$1,531,000
413,000
90,000
-

$1,978,000
377,000
353,000
19,000

$2,034,000

$2,727,000

60

 
 
 
 
 
                
                             
                   
             
                             
                
 
 
 
 
 
 
 
 
 
 
 
            
 
 
 
 
 
 
 
                     
6.  PROPERTY, PLANT AND EQUIPMENT      

Property, plant and equipment as of December 31, 2008 and 2007, consist of the following: 

          Land 
          Building and building improvements 
          Equipment and fixtures  
          Vehicle 

2008 

     $    650,000 
8,603,000 

    2007 
  $   650,000 
    7,949,000 
21,810,000              15,093,000 
         43,000 

             43,000  

          Less accumulated depreciation and amortization 
          Property, plant and equipment - net 

9,397,000 
 $ 21,709,000 

     6,704,000  
    $ 17,031,000 

           31,106,000               23,735,000        

Substantially all of the Company's property, plant and equipment are pledged as collateral for various loans (see Note 12). 

Depreciation  expense  for  the  years  ended  December  31,  2008,  2007,  and  2006  were  $2,751,000,  $2,139,000  and  $1,072,000, 
respectively.  In 2007, the Company disposed of assets with an accumulated depreciation of $95,000 relating to the closing of three 
corporately owned Medifast Weight Control Centers. 

7.  TRADEMARKS AND INTANGIBLES      

As of December 31, 2008

As of December 31, 20 07

Gross Carrying
Amount

Accumulated
Amortization

Gross Carrying
Amount

Accumulated
Amortization

$             

8,332,000
840,000

$        

4,649,000
840,000

$              

8,332,000
840,000

$       

3,065,000
840,000

1,640,000
909,000

685,000

-

1,626,000
909,000

446,000

-

Customer lists
Non-compete agreements
Trademarks, paten ts, and copyrights
      finite life
      infinite life

Total

$           

11,721,000

$        

6,174,000

$            

11,707,000

$       

4,351,000

Amortization expense for the years ended December 3 1, 2008, 2007 and 2006 was as follows:

Customer lists
Non-compete agreements
Trademarks, paten ts, and copyrights

2008

$             

1,584,000

200 7
1,096,000

$        

-

239,000

-

236,000

(Restated)
2006
$                 

774,000
273,000
152,000

Total trademarks and intangibles

$             

1,823,000

$        

1,332,000

$              

1,199,000

On January 17, 2006 the Consumer Choice Systems division of the Company was sold which included the sale of
$ 1,601,000 in gross intangible assets and $265,000 in accumulated amortization.

Amortization expense is included in selling, general and administrative expenses.

The estimated future amortization expense of trademarks and intangible assets is as follows: 

For the years ending December 31,

Amount

1,675,000
1,104,000
1,101,000
666,000
57,000

2009
2010
2011
2012
2013

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                  
             
                   
            
               
             
                
            
                  
                     
                   
                   
                          
                     
                   
                  
             
                   
8.  ACCOUNTS PAYABLE AND ACCRUED EXPENSES       

Accounts payable and accrued expenses as of December 31, 2008 and 2007 consist of the following: 

Trade payables 
Accrued payroll and related taxes 
Sales commissions payable 
Total 

2008 
    $3,658,000 
         168,000 
      1,303,000 
    $5,130,000  

  2007 

       $3,181,000   

562,000 

                536,000     
           $4,279,000 

9.  COMMITMENTS AND CONTINGENCIES 

The Company leases office space for Corporate offices as well as twenty-one corporately owned Medifast Weight 
Control Centers under lease terms ranging from three to five  years with leases commencing in 2004, 2005, 2006, 2007 and 
2008.    Monthly  payments  under  the  Medifast  Weight  Control  Centers  leases  range  in  price  from  $2,000  to  $4,200.    The 
Company is required to pay property taxes, utilities, insurance and other costs relating to the leased facilities.   

The  Company  leases  large  commercial  printers  for  our  printing  operation  that  supports  our  sales  channels.    The 
leases extend through December 2012.  The annual lease payments are $399,000, $355,000, $334,000, and $283,000 for the 
years ended December 31, 2009, 2010, 2011 and 2012, respectively. 

The following is a schedule by years of future minimum rental and lease payments required under operating lease 

that have initial or remaining non-cancelable lease terms in excess of one year as of December 31, 2008: 

For the Years Ending
December 31, 

2009
2010
2011
2012
2013

        Thereafter

Total minimum payments required

$      

1,325,000
1,174,000
1,110,000
959,000
227,000
-

$      

4,795,000

Rent expense for the years ended December 31, 2008, 2007, and 2006 was $956,000, $464,000, and $274,000, respectively. 

There is no pending or threatened legal action that would have material adverse on the Company’s consolidated financial position, 

results or operations or cash flows in future years. 

62

 
 
 
 
 
 
 
 
 
      
  
       
 
 
      
             
 
 
 
 
 
 
 
 
 
 
 
        
        
           
           
                   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.  INCOME TAXES      

Significant components of the income tax benefit for the years ended December 31 are as follows: 

2008

2007

(Restated)
2006

Current:
      Federal
      State
      Total Current

Deferred:
      Federal
      State
      Total deferred
Inco me tax expense

$      

$      

1,244,000
467,000
1,711,000

$         

926,000
307,000
1,233,000

$      

$      

$      

1,073,000
327,000
1,400,000

$         

$         

$         

563,000
141,000
704,000
2,415,000

371,000
102,000
473,000
1,706,000

786,000
121,000
907,000
2,307,000

$      

$      

$      

A reconciliation between the provisions for income taxes calculated at the U.S. federal statutory income tax rate and the 

consolidated income tax benefit in the consolidated statements of income for the years ended December 31 is as follows: 

Provision at the U.S. federal statutory rate
State taxes, net of federal benefit
Intangible assets
Other temporary differences
Amended tax return refund receivable
Cost segregation study
Permanent differences
     Income tax expense

$       

$      

$      

2008
2,681,000
473,000
(479,000)
-
(162,000)
-
(98,000)
2,415,000

2007
1,884,000
277,000
(377,000)
-
-
-
(78,000)
1,706,000

(Restated)
2006
2,537,000
371,000
(297,000)
-
-
(275,000)
(29,000)
2,307,000

$       

$      

$      

63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                   
                   
                   
                   
                   
                   
                   
Medifast, Inc.’s deferred income taxes reflect the net tax effect of temporary differences between the bases of assets and liabilities for 
financial reporting purposes and their bases for income tax purposes.  Significant components of the Company’s deferred tax liabilities and 
assets as of December 31 are as follows: 

2008

2007

Deferred tax assets
      Intangible assets
      Accounts receivable
      Inventory overhead and write downs
      Deferred compensation
Total deferred tax assets

Deferred Tax Liabilities
      Intangible assets
      Accounts receivable
      Inventory overhead and write downs
Total deferred tax liabilities

$      

$         

1,106,000
40,000
44,000
41,000
1,231,000

872,000
40,000
44,000
41,000
997,000

$      

$         

$                 
-
-
-
$                 
-

$                 
-
-
-
$                 
-

The 2008 effective income tax rate of 30.8% differed from the federal statutory rate of 34% due to the amortization of intangible assets, 
timing differences for other temporary and permanent differences, and state income taxes. 

The 2007 effective income tax rate of 30.8% differed from the federal statutory rate of 34% due to the amortization of intangible assets, 
timing differences for other temporary and permanent differences, and state income taxes. 

The 2006 effective income tax rate of 30.9% differed from the federal statutory rate of 34% due to the amortization of intangible assets, a 
cost segregation study performed on fixed assets, as well as timing differences for other temporary and permanent differences, and state 
income taxes. 

11. STOCK OPTION PLAN    

On  October 9,  1993  and  as  amended  in  May 1995,  the  Company  adopted  a  stock  option  plan  ("Plan")  authorizing  the  grant  of 
incentive and non-incentive options for an aggregate of 500,000 shares of the Company's common stock to officers, employees, directors and 
consultants.    Incentive  options  are  to  be  granted  at  fair  market  value.    Options  are  to  be  exercisable  as  determined  by  the  stock  option 
committee. 

In November 1997, June 2002 and July 2004, the Company amended the Plan by increasing the number of shares of the Company's 

common stock subject to the Plan by an aggregate of 200,000 shares, 300,000 shares and 250,000 shares respectively. 

The following summarizes the stock option activity for the years ended December 31: 

2008

2007

2006

Weighted 
Average 
Exercise Price

$             

4.19

0.50
6.39

Shares

291,30 0
-
-
(28,33 4)
(119,63 2)

Weighted 
Average 
Exercise 
Price

$           

3.88

0.89
1.60

Shares

321,579
-
-
(27,500)
(2,779)

Weighted 
Average 
Exercise 
Price

Shares

359,7 27
100,0 00
16,6 66
(128,1 47)
(26,6 67)

$           

2.71
6.25
6.36
(2.11)
(8.36)

Outstanding at beginning of year
Options granted
Options reinstated
Options exercised
Options forfeited or expired

Outstanding at end of year
Options exercisable at year end

143,33 4
143,33 4

$             
$             

3.00
3.00

291,300
211,300

$           
$           

4.19
3.35

321,5 79
211,5 77

$           
$           

3.88
2.77

64

 
 
 
 
 
 
 
 
 
 
 
 
                   
                   
                   
                   
                   
                       
                   
                       
               
      
              
The weighted average fair value at date of grant for options granted during the year 2006 was $6.25. No stock options were granted 

in 2007 and 2008. 

In 2005, the Company incorrectly cancelled 75,000 options to a former consultant.  The options were correctly added back to the 
2006 option schedule above.  The omission from the schedule in prior year had no impact on earnings per share.   During 2007, the former 
consultant exercised 25,000 options and during 2008 the consultant exercised the remaining 25,000 options. 

The following table summarizes information about stock options outstanding and exercisable at December 31, 2008: 

Options Outstanding 

Weighted 

Average 

Options 
Exercisable 

Contractual 

  Weighted 

  Weighted 

Range of 

Exercise 

Number 

Remaining 

  Exercise 

Number 

Life 

  Average 

Prices 

  Outstanding 

(in Years) 

Price 

Exercisable 

$2.87 

$3.83 

123,334

20,000

143,334

1.25 

1.83 

$2.87 

$3.83 

123,334

20,000

$3.00 

143,334 

Average 

Exercise 

Price 

$2.87 

$3.83 

$3.00 

12. LONG-TERM DEBT AND LINE OF CREDIT    

Long-term debt as of December 31, 2008 and 2007, consist of the following: 

2008 

2007 

$200,000 five-year term loan secured by equipment 
    fixed rate was 3% at December 31, 2008. Due 2008                                                                               -                                 7,000 
$475,000 seven-year loan secured by the building and land at a  
     variable rate at LIBOR plus 250 bps, which was 2.94% on 
     December 31, 2008. Due 2011                                                                                                      332,000                            364,000 
$7,500,000 revolving line of credit at the LIBOR rate plus 1.3%,                                                  3,164,000                         1,599,000      
 which was 1.74% at December 31, 2008 
$3,000,000 ten-year term loan, with Merrill Lynch  
at LIBOR plus 1.3%, this was 1.74% at December 31, 2008. Due 2017                                        2,825,000                         2,975,000                                                                                                                               
$1,500,000 ten-year term loan, with Merrill Lynch  
at LIBOR plus 1.3%, this was 1.74% at December 31, 2008. Due 2017                                        1,413,000                         1,488,000  
                                                                                                                                                      ___________                     ________       

Less current portion 

     7,734,000                         6,433,000  
     3,421,000                         1,863,000 
     $  4,313,000                     $  4,570,000 

Future principal payments on long-term debt for the next 5 years are as follows: 

2009 ......................................             $3,420,000 
 257,000 
2010 ......................................    
 494,000 
2011.....................................  
2012 ……………………….. 
 225,000 
 225,000 
2013……………………….. 
Thereafter…………………...              3,113,000 
    $7,734,000 

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
The  Company  has  established a  $7.5  million revolving  line  of  credit  at  LIBOR  plus  1.30%  with Merrill  Lynch.    The  outstanding 
balance on our line of credit was $3,164,000 and $1,599,000 at December 31, 2008 and 2007, respectively.  Effective September 27, 2007, the 
10-year term loan with an original balance of $3,539,000; the 3-year loan with an original balance of $366,000; and the line of credit balance 
with Mercantile Safe Deposit and Trust Company was refinanced by Merrill Lynch into two ten year term loans for $1,500,000 and $3,000,000. 
These loans  are  at  LIBOR  plus  1.3%,  which  was  1.74%  on  December  31,  2008.  The  loans  are  secured  by  two  buildings,  together  with  an 
assignment of rents and security interest upon all fixtures now or hereafter located in the two buildings.   

13.  EMPLOYMENT AGREEMENTS     

The Board of Directors of Medifast, Inc. implemented a management succession plan which occurred over the last 24 months.  In 
doing so, they had 3 key executive officers sign 6-year employment contracts to ensure that there will be minimal turnover in selected key 
management positions.  The Executives associated with this succession plan include Michael S. McDevitt, Chief Executive Officer and Chief 
Financial  Officer, Margaret  MacDonald,  Chief  Operating  Officer  and  President,  and  Brendan  Connors,  CPA,  VP  of  Finance.  Bradley  T. 
MacDonald,  the  Executive  Chairman  of  the  Board  of  Directors  has  signed  and  executed  a  new  5  year  employment  agreement  as  the 
Executive Chairman of the Board of Directors and will provide on-going executive mentoring, financial and M&A advice, and new business 
development for the Company.     

On February 8, 2006, three executive officers of the Company signed 6-year employment contracts.  The officers received shares of common 
stock in varying amounts totaling 380,000 shares at $6.25 per share that will be vested over 6 years.  In addition, Bradley T. MacDonald, 
Chairman and CEO signed a new 5-year employment agreement and was granted 100,000 stock options at $6.25 that will vest over 5 years 
beginning on February 8, 2007.   The Board of Directors cancelled the 100,000 options granted to Mr. MacDonald on February 8, 2006 and 
replaced them with a restricted stock grant of 42,000 shares.  The restricted shares will vest over a period of 3 years beginning on January 25, 
2009. 

14. WARRANTS    

During  2003,  the  Company  issued  200,000  warrants  to  James  Paradis  and  Anthony  Burrascono,  both  affiliated  with  Villanova 
University and 200,000 warrants to an investment banker, for advisory and consulting services provided to the Company.  The warrants vest 
in five equal installments of 40,000 warrants per year over a five-year period.  These are five-year warrants to purchase common shares at an 
exercise price of $4.80 per share.  These warrants may be cancelled, with a 90-day notice, if the consultants fail to perform to the satisfaction 
of the Company.  During 2005, 120,000 unvested warrants issued to James Paradis and Anthony Burrascono were cancelled.  In 2006, James 
Paradis  and  Anthony  Burrascano  exercised  80,000  warrants  at  $4.80.    In  2005,  the  Company  incorrectly  cancelled  80,000  warrants  to  a 
former consultant.  The warrants were correctly added back to the 2006 warrant schedule.  The omission from the schedule in prior year had 
no impact on earnings per share.   During 2007, the former consultant exercised 40,000 warrants and 80,000 remain outstanding. 

During  2003,  the  Company  issued  50,000  warrants  to  Consumer Choices  Systems,  Inc.  (“CCS”) as part  of  the  payment  for  the 
purchase of the assets of CCS. These warrants are three-year warrants to purchase common shares at an exercise price of $10.00 per share.  
Of  this  amount,  25,000  warrants  were  exercised  in  2004.    Of  the  remaining  25,000  warrants,  22,810  were  exercised  in  2006  and  the 
remaining 2,190 expired. 

During  2003,  the  Company  issued  63,750  warrants  and  18,750  warrants  to  Mainfield  Enterprises,  Inc.  and  Portside  Growth  & 
Opportunity Fund.  These warrants are five-year warrants to purchase common shares at exercise prices of $16.78 per share, which was equal 
to  one  hundred  fifteen  percent (115%)  of  the  five-day  volume  weighted  average price, all  pursuant to  the  terms  of  that  certain  Securities 
Purchase Agreement by and between the Company and Mainfield Enterprises, Inc. and Portside Growth & Opportunity Fund dated as of July 
24, 2003.  

During 2008, there were no warrants exercised.   

The Company has the following warrants outstanding for the purchase of its common stock:  

Exercise
Price

Expiratio n Date

2007

Years Ended
December 31,
2007

$4.80
$16.7 8

January, 2009
July, 2008

Weighted average exercise price

80,000
-
80,000
4.80

80,000
82,500
162,500
10.88

2006

120,000
82,500
202,500
9.68

As of December 31, 2008, 40,000 of the warrants are exercisable.  The weighted average exercise price of exercisable 

warrants is $4.80. 

66

 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
15.  FAIR VALUE MEASUREMENTS 

On January 1, 2008, the Company adopted SFAS No. 157 “Fair Value Measurements” (“SFAS 157”). SFAS 157 defines fair value, 
provides a consistent framework for measuring fair value under Generally Accepted Accounting Principles and expands fair value financial 
statement disclosure  requirements.  SFAS  157’s  valuation  techniques are  based  on  observable  and  unobservable inputs.  Observable  inputs 
reflect  readily  obtainable  data  from  independent  sources,  while  unobservable  inputs  reflect  our  market  assumptions.  SFAS  157  classifies 
these inputs into the following hierarchy:  

Level 1 Inputs– Quoted prices for identical instruments in active markets.  

Level  2  Inputs–  Quoted  prices  for  similar instruments  in  active markets;  quoted prices  for  identical  or  similar  instruments      in 
markets  that  are  not  active;  and  model-derived  valuations  whose  inputs  are  observable  or  whose  significant  value  drivers  are 
observable.  

Level 3 Inputs– Instruments with primarily unobservable value drivers.  

The following table represents the fair value hierarchy for those financial assets and liabilities measured at fair value on a recurring basis as 
of December 31, 2008.  

Fair Value Measurements on a Recurring Basis as of December 31, 2008  

Assets

Level I

Level II

   Level III

Total

$        

$        

1,099,000
1,841,000
2,940,000

-
$                   
-

-
-
$            
-

-
$            
-

-
-
$            
-

-
$            
-

$     

$     

1,099,000
1,841,000
2,940,000

-
$                
-

Investment securities
Cash equivalents
Total Assets
Liabilities
Total Liabilities

16.  RESTATEMENT 

The December 31, 2006 financial statements have been restated to decrease amortization expense on customer lists by $125,000.  Pre-tax 
income increased by $125,000 from $7,338,000 to $7,463,000 for the year-ended December 31, 2006. Net income for the year ended 
December 31, 2006 increased by $74,000 from $5,082,000 to $5,156,000 and retained earnings increased from $5,907,000 to $5,981,000. 

17.  BUSINESS SEGMENTS 

Operating segments are components of an enterprise about which separate financial information is available that is 
regularly reviewed by the chief operating decision maker about how to allocate resources and in assessing performance.  The 
Company has two reportable operating segments:  Medifast and All Other.  The Medifast reporting segment consists of the 
following distribution channels:   Medifast Direct, Take Shape for Life, and Doctors.  The All Other reporting segments 
consist of Hi-Energy and Medifast Weight Control Centers, the Company’s parent company operations, as well as the 
Consumer Choice Systems, Inc. division which was sold in January of 2006. 

The accounting policies of the segments are the same as those of the Company.  The presentation and allocation of 

assets, liabilities and results of operations may not reflect the actual economic costs of the segments as stand-alone 
businesses. If a different basis of allocation were utilized, the relative contributions of the segments might differ, but 
management believes that the relative trends in segments would likely not be impacted.  

The following tables’ present segment information for the years ended December 31, 2008, 2007, and 2006: 

67

 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
              
  
              
  
  
          
  
              
  
              
  
       
  
  
  
  
  
                     
  
              
  
              
  
                  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
Medifast

All Other

Eliminations

Consolidated

Year Ended December 31, 2008

$           

$            

$       

8,329,000
1,721,000
8,138,000
961,000
178,000
-
(2,669,000)

4,918,000
1,100,000
4,769,000
944,000
205,000
-
(2,100,000)

97,116,000
23,611,000
59,334,000
3,613,000
39,000
2,415,000
8,104,000

78,861,000
20,364,000
48,248,000
2,527,000
78,000
1,707,000
5,937,000

70,181,000
17,290,000
42,418,000
1,811,000
146,000
2,298,000
6,218,000

Revenues, net
Cost of Sales
Other Selling, General and Adminstrative Expenses
Depreciation and Amortization
Interest (net)
Provision for income taxes
Net income (loss)

Revenues, net
Cost of Sales
Other Selling, General and Adminstrative Expenses
Depreciation and Amortization
Interest (net)
Provision for income taxes
Net income (loss)

$             

$          

-

$           

Segment Assets

$           

34,754,000

$          

16,282,000

$         

51,036,000

Medifast

All Other

Eliminations

Consolidated

Year Ended December 31, 2007

$           

$            

$         

105,445,000
25,332,000
67,472,000
4,574,000
217,000
2,415,000
5,435,000

83,779,000
21,464,000
53,017,000
3,471,000
283,000
1,707,000
3,837,000

$             

$          

-

$           

Segment Assets

$           

26,023,000

$          

17,701,000

$         

43,724,000

Year Ended December 31, 2006  (Restated)

Medifast

All Other

Eliminations

Consolidated

Revenues, net
Cost of Sales
Other Selling, General and Adminstrative Expenses
Depreciation and Amortization
Interest (net)
Provision for income taxes
Net income (loss)

$           

$            

$         

4,015,000
947,000
3,503,000
460,000
48,000
9,000
(952,000)

$           

(110,000)

(110,000)

74,086,000
18,237,000
45,921,000
2,271,000
194,000
2,307,000
5,156,000

$             

$             

$           

Segment Assets

$           

21,978,000

$          

14,949,000

$         

36,927,000

68

 
 
 
                            
                          
                            
                          
                     
             
 
 
 
 
 
 
 
 
 
 
 
 
 
18. QUARTERLY RESULTS (Unaudited)     

2008
Revenue
Gross Profit
Operating Income
Net Income
Earnings per common share - diluted 

2007
Revenue
Gross Profit
Operating Income
Net Income
Earnings per common share - diluted 

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

$25,169,000
19,069,000
2,062,000
1,365,000
0.10

$20,089,000
15,031,000
1,914,000
1,373,000
0.10

$27,537,000
20,860,000
2,409,000
1,572,000
0.11

$27,281,000
20,759,000
2,396,000
1,549,000
0.11

$25,458,000
19,425,000
1,332,000
949,000
0.07

$22,041,000
16,678,000
1,445,000
909,000
0.07

$21,846,000
16,323,000
1,557,000
954,000
0.07

$19,803,000
14,283,000
799,000
601,000
0.04

(1) -Earnings per common share is computed independently for each of the quarters presented; accordingly, in 
the sum of the quarterly earnings per common share may not equal the total computed for the year.

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEX TO EXHIBITS 

                 No.  
                 3.1     Certificate of Incorporation of the Company and amendments thereto* 

                 3.2      By-Laws of the Company* 

               10.1     1993 Stock Option Plan of the Company as amended* 

               10.3     Lease relating to the Company's Owings Mills, Maryland facility** 

10.4 

Employment agreement with Bradley T. MacDonald*** 

10.5     Employment agreement with Bradley T. MacDonald signed February 8, 2006 

10.6     Employment agreement with Michael S. McDevitt signed February 8, 2006 

10.7     Employment agreement with Margaret MacDonald signed February 8, 2006 

10.8    Employment agreement with Brendan N. Connors signed February 8, 2006 

31.1     Certification of Chief Executive Officer pursuant to Item 601(b)(31) of Regulation S-K, as adopted pursuant to   Section 302 of the Sarbanes-Oxley Act 

of 2002. 

31.2     Certification of Chief Financial Officer pursuant to Item 601(b)(31) of Regulation S-K, as adopted pursuant to          Section 302 of the Sarbanes-Oxley 

Act of 2002. 

32.1     Certification of Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes- Oxley Act of 2002 

________ 
   * Filed as an exhibit to and incorporated by reference to the Registration 
       Statement on Form SB-2 of the Company, File No. 33-71284-NY. 

  ** Filed as an exhibit to and incorporated by reference to the Registration 
       Statement on Form S-4 of the Company, File No. 33-81524. 

***Filed as an exhibit to 10KSB, dated April 15, 1999 of the Company, file No. 000-23016. 

     (b) Reports on Form 8-K 

January 17, 2006, to report the sale of Consumer Choice Systems assets, the promotion of Michael S. 
                            McDevitt to Chief Financial Officer, and 2006 financial guidance 

August 14, 2006, to report the acceptance by the New York Stock Exchange to list common shares on the NYSE 

September 25, 2006, to report the results of the Annual Meeting of Shareholder on September 8, 2006 

October 2, 2006, to announce the election of two new Board of Directors 

March 1, 2007, to announce Michael S. McDevitt promoted to CEO, Margaret MacDonald promoted to President and COO, and Bradley T. MacDonald named Executive 
Chairman of the Board. 

March 7, 2007, to announce full-year 2007 revenue and diluted earnings per share guidance 

June12, 2007, to announce the election of a new Board member 

September 24, 2007, to announce the results of the Annual Meeting of Shareholders on September 7, 2007 

October 4, 2007, to announce updated full-year 2007 revenue and diluted earnings per share guidance 

December 26, 2007, to announce receipt of notice from New York Stock Exchange concerning listing criteria 

March 12, 2008, to announce financial results for the quarter and year ended December 31, 2007 

May 9, 2008, to announce the election of a new Board member 

June 25, 2008, to announce the election of a new Board member 

December 17, 2008, to announce updated 2008 revenue guidance 

February 19, 2009, Company response to false claims 

March 5, 2009, to announce the election of two new Board members 

March 12, 2009, to announce 2008 revenue and earnings and provided 2009 sales trending YTD 

70

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES     

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed 

on its behalf by the undersigned, thereunto duly authorized. 

MEDIFAST, INC. 
(Registrant) 

BRADLEY T. MACDONALD      
- --------------------------------------- 
Bradley T. MacDonald             
Executive Chairman of the Board 
Dated: March 16, 2009 

Pursuant to the requirements of the Securities Exchange Act of 1934, the following persons on behalf of the Registrant and in the capacities and on the dates 
indicated have signed this Report below. 

          Name                            

Title                        

Date                      

/s/ BRADLEY T. MACDONALD      
------------------------------------------- 
    Bradley T. MacDonald              

/s/ GEORGE J. LAVIN, ESQ. 
------------------------------------------ 
George J. Lavin, Esq. 

/s/ MICHAEL C. MACDONALD 
------------------------------------------ 
   Michael C. MacDonald 

/s/ MARY T. TRAVIS 
------------------------------------------ 
    Mary T. Travis 

/s/ REV. DONALD F. REILLY, OSA 
------------------------------------------ 
    Rev. Donald F. Reilly, OSA 

/s/ MICHAEL S. MCDEVITT 
------------------------------------------ 
    Michael S. McDevitt 

/s/ JOSEPH D. CALDERONE 
------------------------------------------ 
    Joseph D. Calderone 

/s/ CHARLES P. CONNOLLY 
------------------------------------------ 
    Charles P. Connolly 

/s/ DENNIS M. MCCARTHY, ESQ. 
------------------------------------------ 
  Dennis M. McCarthy 

/s/ BARRY B. BONDROFF, CPA 
------------------------------------------ 
  Barry B. Bondroff, CPA 

/s/ JEANNETTE M. MILLS 
------------------------------------------ 
Jeannette M. Mills 

Chairman of the Board,          
Director 

March 16, 2009 

Director                        

March 16, 2009 

Director                        

March 16, 2009 

Director                        

March 16, 2009 

Director                        

March 16, 2009 

Director                        

March 16, 2009 

Director                        

March 16, 2009 

Director                        

March 16, 2009 

Director                        

March 16, 2009 

Director                        

March 16, 2009 

Director                        

March 16, 2009 

/s/ MARGARET MACDONALD - SHEETZ 
------------------------------------------ 
  Margaret MacDonald Sheetz 

Director                        

 March 16, 2009 

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.1 

RULE 13a-14(a) CERTIFICATION 

I, Michael S. McDevitt, certify that:  

1. 

I have reviewed this report on Form 10-K of Medifast, Inc.;  

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to 
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the 
period covered by this report;  

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material 

respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;  

4. 

I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 
15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant 
and have: 

(a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to 
us by others within those entities, particularly during the period in which this report is being prepared;  

(b)  Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed 

under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of 
financial statements for external purposes in accordance with generally accepted accounting principles; 

(c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions 

about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such 
evaluation; and  

(d)  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s 

most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is 
reasonably likely to materially affect, the registrant’s internal control over financial reporting; and  

5. 

I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the 
audit committee of the registrant’s board of directors (or persons performing the equivalent functions):  

(a)  All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which 

are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and 

(b)  Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s 

internal control over financial reporting.  

Date: March 16, 2009  

/s/    Michael S. McDevitt 

Michael S. McDevitt 
Chief Executive Officer, Chief Financial Officer 

72

 
 
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
Exhibit 31.2 

              RULE 13a-14(a) CERTIFICATION 

I, Michael S. McDevitt, certify that:  

1. 

I have reviewed this report on Form 10-K of Medifast, Inc.;  

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to 
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the 
period covered by this report;  

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material 

respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;  

4. 

I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 
15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant 
and have: 

(a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to 
us by others within those entities, particularly during the period in which this report is being prepared;  

(b)  Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed 

under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of 
financial statements for external purposes in accordance with generally accepted accounting principles; 

(c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions 

about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such 
evaluation; and  

(d)  Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s 

most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is 
reasonably likely to materially affect, the registrant’s internal control over financial reporting; and  

5. 

I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the 
audit committee of the registrant’s board of directors (or persons performing the equivalent functions):  

(a)  All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which 

are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and 

(b)  Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s 

internal control over financial reporting.  

Date: March 16, 2009  

/s/    Michael S. McDevitt 

Michael S. McDevitt 
Chief Executive Officer, Chief Financial Officer 

73

 
 
 
  
 
 
  
  
  
  
  
  
  
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
Exhibit 32.1 

18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 

CERTIFICATION PURSUANT TO 

In connection with the Annual Report of Medifast, Inc. (the “Company”) on Form 10-K for the year ended December 31, 2008 as filed with 
the  Securities  and  Exchange  Commission  on  the  date  hereof  (the  “Report”),  I  Michael  S.  McDevitt,  Chief  Executive  Officer  and  Chief 
Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act 
of 2002, to the best of my knowledge, that: 

(1) 

(2) 

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; 
and 

The information contained in the report fairly presents, in all material respects, the financial condition and results of the operations 
of the Company. 

By: /s/ Michael S. McDevitt 
           Michael S. McDevitt 
           Chief Executive Officer, Chief Financial Officer 
           March 16, 2009 

74