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Merlin Entertainments PLC

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FY2013 Annual Report · Merlin Entertainments PLC
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Registered Office:

Merlin Entertainments plc
3 Market Close
Poole
Dorset, BH15 1NQ

Registered number: 08700412
Registered in England & Wales

www.merlinentertainments.biz

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.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WELCOME TO MERLIN ENTERTAINMENTS 
FINANCIAL HIGHLIGHTS AND KEY  
PERFORMANCE INDICATORS

MERLIN ENTERTAINMENTS IS EUROPE’S LEADING AND THE WORLD’S SECOND- LARGEST 
VISITOR ATTRACTION OPERATOR. AS AT THE END OF DECEMBER 2013, MERLIN OPERATED 
99 ATTRACTIONS IN 22 COUNTRIES ACROSS FOUR CONTINENTS. OUR AIM IS TO DELIVER 
UNIQUE, MEMORABLE AND REWARDING EXPERIENCES TO MILLIONS OF VISITORS ACROSS 
OUR GROWING ESTATE.

Financial highlights and KPIs (1), (2)

Visitors

59.8m + 10.7%

Revenue

£1,192m + 10.9%

38.5

41.0

46.5

769

801

54.0

59.8

1,192

1,074

933

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

Underlying EBITDA

£390m + 12.8%

Underlying operating profit (3)

£290m + 12.3%

390

346

236

256

296

290

258

177

198

222

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

Like for like revenue growth +6.7%

Return on capital employed 10.2%

Basic EPS - 15.1p

Adjusted EPS - 16.9p

Non- financial KPIs

Customer satisfaction (4)
Staff engagement (5)
Health and safety (6)

2012

✔

✔

✔

2013

✔

✔

✔

 Footnotes (see page 3 for further footnotes to the Annual Report):
(1) The KPIs shown above are Merlin’s key financial and non-financial performance indicators.
(2) Figures presented for 2011 are based on underlying trading figures compiled on a 52 week basis for ease of comparison. Statutory numbers for 2011 were prepared on a 53 week basis.  
(3)  Underlying operating profit is Merlin’s key profit measure. Group profit before tax for 2013 was £172 million (2012: £98 million).
(4) Source - customer satisfaction surveys; measure - 90%+ rating as ‘satisfied’ or ‘very satisfied’.
(5) Source - annual employee surveys; measure - 80%+ (see page 32 for further details).
(6) Source - internal health and safety reports; measure based on ‘Business Related Incidents’ per 100,000 visits.

2

147

Merlin Entertainments plc Annual Report and accounts 2013CONTENTS

STRATEGIC REPORT 

FINANCIAL STATEMENTS

TABLE OF CONTENTS
CONSOLIDATED INCOME STATEMENT
CONSOLIDATED STATEMENT OF  
COMPREHENSIVE INCOME
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
CONSOLIDATED STATEMENT OF CASH FLOWS
NOTES TO THE ACCOUNTS
MERLIN ENTERTAINMENTS PLC  
COMPANY FINANCIAL STATEMENTS
NOTES TO THE MERLIN ENTERTAINMENTS PLC  
COMPANY FINANCIAL STATEMENTS

84
85
86

87
88
89
90
139

140

ADDITIONAL INFORMATION

SHAREHOLDER INFORMATION
FINANCIAL RECORD

144
145

WELCOME TO MERLIN ENTERTAINMENTS  
FINANCIAL HIGHLIGHTS AND KEY  
PERFORMANCE INDICATORS
CONTENTS
OUR STRATEGY AND BUSINESS MODEL 
MERLIN BRANDS
MERLIN MAP
CHAIRMAN’S STATEMENT
CHIEF EXECUTIVE’S REPORT
OPERATIONAL REVIEW -  MIDWAY ATTRACTIONS
OPERATIONAL REVIEW -  LEGOLAND PARKS
OPERATIONAL REVIEW -  RESORT THEME PARKS
MERLIN MAGIC MAKING
MERLIN PEOPLE
RISKS AND UNCERTAINTIES
GROUP FINANCIAL REVIEW
CORPORATE SOCIAL RESPONSIBILITY

CORPORATE GOVERNANCE

CORPORATE GOVERNANCE STATEMENT
BOARD OF DIRECTORS
EXECUTIVE COMMITTEE 
CORPORATE GOVERNANCE REPORT
AUDIT COMMITTEE REPORT
DIRECTORS’ REMUNERATION REPORT
DIRECTORS’ REPORT
DIRECTORS’ RESPONSIBILITY STATEMENT
INDEPENDENT AUDITOR’S REPORT

2

3
4
6
8
10
12
16
20
24
28
32
34
36
40

44
45
48
49
54
60
76
80
81

Footnotes to the Annual Report:

•  Unless otherwise stated, the terms ‘Merlin’, ‘Merlin Entertainments’, ‘We’ and ‘Us’ refer to the Company (Merlin Entertainments plc) and, as applicable, its subsidiaries  
  and/or interests in joint ventures.
•  Unless otherwise stated, references to ‘year’ or ‘2013’ mean the 52 week period ended 28 December 2013 and references  to ‘2012’ or ‘previous year’ mean the 52 week period   
  ended 29 December 2012.
•  References to visitors mean all visitors to Merlin owned or operated attractions.
•	 The	terms	‘financial	statements’,		‘consolidated	financial	statements’	and	‘accounts’	are	used	interchangeably.
•	 Like	for	like	growth	is	based	on	the	2013	and	2012	figures	and	includes	all	businesses	owned	and	opened	before	2012,	on	a	constant	currency	basis	using	2013	exchange	rates.
•	 EBITDA	is	defined	as	profit	before	finance	income	and	costs,	taxation,	depreciation,	amortisation	and	impairment	and	is	after	taking	account	of	attributable	profit	after	 

tax	of	joint	ventures.

•	 In	order	to	show	the	underlying	business	performance	of	the	Group;	enhance	comparability	from	period	to	period	and	with	other	companies;	and	to	provide	information		 	
	 consistent	with	how	it	is	measured	internally,		underlying	information	presented	excludes	certain	exceptional	and	non-trading	items	that	are	classified	separately	within	the		 	
	 financial	statements.
•	 Percentages	are	calculated	based	on	figures	before	rounding	and	are	then	rounded	to	one	decimal	place.

3

 
 
	
OUR STRATEGY

AND BUSINESS MODEL

OUR STRATEGY IS TO CREATE A HIGH 
GROWTH, HIGH RETURN, FAMILY 
ENTERTAINMENT COMPANY BASED  
ON STRONG BRANDS AND A GLOBAL 
PORTFOLIO THAT IS NATURALLY 
BALANCED AGAINST THE IMPACT  
OF EXTERNAL FACTORS.

We	believe	that	we	achieve	this	objective	largely	thanks	to	the	
commitment	and	passion	of	our	team	and	the	strength	of	our	
brands,	which	we	always	want	to	be	distinctive,	challenging	and	
innovative.	Together	they	deliver	some	of	the	best	financial	
returns	in	the	sector	and	demonstrate	an	exceptional	record	of	
growth	in	market	share.	In	every	respect	and	to	every	group	of	
stakeholders,	Merlin	will	always	be	an	exciting	company.

Our passion

WE ARE FIRST AND FOREMOST AN 
ENTERTAINMENT COMPANY.

We	love	what	we	do,	namely	delivering	memorable	experiences	
that put smiles (or screams) on people’s faces. We aim to 
immerse	our	visitors	in	our	brands,	constantly	delighting	them	 
and	often	enlightening	them	through	fun	learning.	

OUR VISION IS TO BECOME THE 
WORLDWIDE LEADER IN BRANDED, 
LOCATION BASED ENTERTAINMENT.

Our history
Merlin’s	business	model	has	developed	throughout	our	history.	

¬	The	Company’s	origins	date	back	to	1979	when	the	first	 

SEA LIFE Centre was opened in Oban, Scotland.
¬	Merlin Entertainments was then formed in 1999 as a  
	 management	buyout	from	Vardon	plc.
¬	The acquisitions of LEGOLAND Parks (2005), Gardaland (2006)  

and The Tussauds Group (2007) increased the scale of our  
  business more than tenfold in the three year period to 2007.
¬	2010 saw the acquisition of Cypress Gardens Theme Park  
and Botanical Gardens in Florida, which was subsequently  
relaunched	as	LEGOLAND	Florida	in	the	following	year.
¬	In	2011	and	2012	Merlin	expanded	in	the	Asia	Pacific	region		
  with the acquisitions of the Sydney Attractions Group  
(2011)	and	Living	and	Leisure	Australia	(LLA,	2012).

¬	In	2013	LEGOLAND	Malaysia	completed	its	first	full	year	of		
trading	as	the	first	LEGOLAND	park	to	be	developed	in	Asia		

	 Pacific;	the	LEGOLAND	California	hotel	opened;	Merlin		 	
	 opened	six	new	midway	attractions	and	acquired	a	seventh.	It		
also	completed	an	Initial	Public	Offering	(IPO),	becoming	a		
listed	Company	on	the	London	Stock	Exchange	in	November.

¬	Following the major acquisitions in the  
  years to 2007, from 2008 to 2012 the  
  Group delivered an average organic annual    
  growth of 10 per cent. in underlying EBITDA.

¬	With nearly 60 million visitors in 2013 Merlin  
  continues to be the clear market leader in    
  Europe and second only to Disney worldwide  

in terms of visitor admissions.

Visitors by  
Operating Group

Midway Attractions

LEGOLAND Parks

Resort Theme Parks
Total

2012

2013

Growth %

Sites by  
Operating Group

December
2012

Change
2013

December
2013

33.0m

10.5m

10.5m
54.0m

37.1m

11.5m

11.2m
59.8m

12.3%

9.9%

6.5%
10.7%

Midway Attractions

LEGOLAND Parks

Resort Theme Parks
Total

81

6

7
94

5

-

-
5

86

6

7
99

4

 
 
 
 
 
	
	
	
	
	
 
 
OUR STRATEGY AND BUSINESS MODEL

Merlin Entertainments delivers two different types of visitor 
experiences through its portfolio of midway attractions and 
theme park resorts.

The Merlin business is driven forward by six highly 
complementary growth drivers.

¬	Midway attractions are predominantly indoor  
    attractions located in city centres or resorts providing visits  
    of shorter duration (typically up to two hours).

¬	Theme park resorts are outdoor sites with rides  

and shows as the main attractions, along with themed    
accommodation offerings:  

¬	Growing the existing estate through planned  
    capital investment cycles appropriate to each  
    Operating Group and broadly in line with depreciation overall.

¬	Exploiting strategic synergies, which leverage  
  Group marketing and buying strengths.

¬	Transforming our theme parks into  
  destination resorts via the addition of themed  

  • LEGOLAND Parks are aimed at families with  

accommodation and additional attractions.

   younger children and have the LEGO product as their  
   central theme.

  • Resort Theme Parks are standalone national brands  
   generally aimed at families, teenagers and young adults.	

The	management	of	the	Merlin	business	is	aligned	directly	to	
these	two	attraction	types	and	organised	into	three	Operating	
Groups,	being	Midway	Attractions,	LEGOLAND	Parks	and	 
Resort Theme Parks. 

¬	Rolling out new midway attractions with an  

increasing focus on establishing clusters of our brands in  
the same city or resort location.

¬	Developing new LEGOLAND parks, for which  
  we hold the global, exclusive licence.

¬	Strategic acquisitions, where they advance our  

strategic objectives in key regions and markets.

Alongside	the	three	Operating	Groups	sits	Merlin	Magic	Making,	
the unique creative and production resource which sits at the 
heart	of	everything	Merlin	does.	

Merlin’s	operations	are	currently	divided	into	four	regions	being:	
UK	(where	our	business	first	began);	Continental	Europe;	North	
America;	and	Asia	Pacific.	Our	long	term	vision	is	to	see	the	
Group derive a third of its revenues from each of Europe,  
the	Americas	and	Asia	Pacific.

2013 Revenue by Operating Group

2013 Revenue by Geography

 Midway Attractions, 44%

 LEGOLAND Parks, 30%

 Resort Theme Parks, 26%

 UK, 39% 

 Continental Europe, 26%

 North America, 21%

 Asia Pacific, 14%

5

Merlin Entertainments plc Annual Report and accounts 2013 
 
 
 
 
 
 
 
 
 
 
 
 
MERLIN

BRANDS

MERLIN’S MIDWAY BRANDS

SEA	LIFE	is	the	world’s	biggest	aquarium	brand.	There	are	44	centres	across	the	UK,	Continental	Europe,	
North	America	and	the	Asia	Pacific	region,	all	of	which	are	built	around	the	notion	of	Amazing Discoveries. 
They	are	home	to	a	variety	of	creatures	from	shrimps	and	starfish	to	seahorses,	rays,	sharks	and	seals.	SEA	LIFE	
campaigns	tirelessly	on	a	variety	of	conservation	issues	prioritised	around	breeding,	rescue	and	protection	of	
the	marine	environment.	The	SEA	LIFE	Marine	Conservation	Trust	was	established	in	2013	and	raises	funding	
to support these crucial projects.

®

Madame	Tussauds	operates	15	attractions	around	the	globe	with	five	in	Europe,	four	in	the	USA,	five	in	Asia	
and one in Australia. In 2011 the brand celebrated 250 years since the birth of Madame Tussaud. Its authentic 
history	and	fascinating	heritage	as	well	as	the	breathtaking	artistry	of	the	figures	differentiate	it	from	other	wax	
attractions.	Today,	the	red	ropes	are	gone	and	Famous Fun	is	the	heart	of	the	experience,	where	visitors	are	
encouraged	to	interact	with	all	the	figures	from	Napoleon	to	One	Direction	and	everything	in	between.

There are currently ten LEGOLAND Discovery Centres (LDCs) across Europe, North America and Asia.  
LDCs	are	the	ultimate	LEGO	indoor	playground,	with	over	two	million	bricks	under	one	roof.	They	create	a	
fun	filled	and	interactive	environment	where	children	and	parents	are	inspired	to	be	creative	and	where	
children	can	learn	through	purposeful	play.	As	with	the	outdoor	LEGOLAND	resorts,	Playful Learning is at  
the	heart	of	the	experience.

The	Dungeons	are	a	unique	mix	of	dark,	historical	horror	and	irreverent	humour	delivered	through	set	piece	
shows,	rides,	spine	chillingly	themed	sets	and	professional	actors.	Scary Fun	is	the	goal,	delivered	daily	in	eight	
Dungeons	across	Europe	to	our	market	of	families,	teenagers	and	young	adults.		The	first	Dungeon	outside	
Europe will open in San Francisco in 2014.

There	are	currently	three	Eye	attractions	around	the	world:	two	in	the	UK	being	the	iconic	London	Eye	and	
Blackpool Tower Eye and one in Australia - the Sydney Tower Eye. Each attraction offers the ultimate bird’s eye 
view,	unparalleled	and	different	every	time,	giving	an	Inspiring Perspective of the location’s landscape and  
iconic landmarks.

6

MERLIN BRANDS

MERLIN’S THEME PARK AND RESORT BRANDS

Six	LEGOLAND	resorts	across	Europe,	the	USA	and	Asia	offer	a	unique	LEGO	themed	experience	for	
families	with	children	aged	two	to	twelve	years,	based	on	interactivity,	imagination,	family	fun	and	quality.	 
Playful Learning	is	at	the	heart	of	the	experience	with	all	family	members	playing	their	part	for	a	whole	 
day	or	longer,	with	LEGO	themed	hotels	and	overnight	accommodation	at	most	sites.

Alton Towers Resort is the UK’s number one theme park. Set in 500 acres of beautiful Staffordshire 
countryside	and	boasting	two	themed	hotels	and	an	indoor	water	park,	it	invites	families,	teenagers	 
and	young	adults	alike	into	a	world	of	Fantastical Escapism.

Wild Adventure	is	at	the	heart	of	Chessington	World	of	Adventures,	with	exotic	themed	lands	and	rides	 
mixed	with	amazing	creatures	from	around	the	world.	Guests	can	stay	in	the	heart	of	the	adventure	at	 
our African themed resort hotel.

Gardaland	Resort	is	Italy’s	leading	theme	park.	Located	on	the	edge	of	Lake	Garda	between	Milan	and	 
Venice,	it	boasts	rides	for	all	ages	set	in	a	beautifully	landscaped	and	themed	world.	Big Fantasy Adventure  
is	all	around,	including	at	the	Gardaland	hotel	and	adjacent	SEA	LIFE.

Heide	Park	is	Germany’s	third	biggest	theme	park	with	rides	and	attractions	appealing	to	all	ages,	set	in	four	
lands of Legendary Adventure. The resort attracts visitors from all over Germany and beyond, who can stay  
in	the	Port	Royale	pirate	themed	hotel	or	adjacent	Holiday	Village.

Insane fun	is	on	offer	at	Thorpe	Park,	the	UK’s	second	biggest	theme	park	and	acknowledged	thrill	 
capital	for	teenagers,	young	adults	and	older	families.

Warwick is in every way the Ultimate Castle	experience.	Jousting,	knights,	princesses,	the	Merlin	 
Dragon	Tower,	falconry,	‘tableaux’	by	Madame	Tussauds	and	a	Dungeon	all	combine	to	make	this	an	 
amazing	day	out	for	UK	families	and	overseas	tourists	alike.

7

Merlin Entertainments plc Annual Report and accounts 2013WORLD OF ATTRACTIONS

NORTH AMERICA ATTRACTIONS

TM

Arizona
California
Dallas
Kansas City
Minnesota

Hollywood
Las	Vegas
New York
Washington	DC

California
Florida

Atlanta
Chicago
Dallas
Kansas City
Toronto
Westchester

EUROPE ATTRACTIONS

TM

Benalmadena
Berlin
Blankenberge
Bray
Gardaland
Hannover
Helsinki
Jesolo
Königswinter
Konstanz
München
Oberhausen
Paris
Porto
Scheveningen
Speyer
Timmendorfer   
  Strand
Turkuazoo
  Aquarium

Amsterdam
Berlin
Vienna

Soltau

Billund
Günzburg

Amsterdam
Berlin
Hamburg

Lake Garda

Berlin
Oberhausen

Milan

WORLD OF
ATTRACTIONS
AT DECEMBER 2013

WORLD OF ATTRACTIONS

UK ATTRACTIONS

TM

Birmingham
Blackpool
Brighton
Great Yarmouth
Hunstanton
Loch Lomond
London
Manchester
Scarborough
Weymouth
  and Tower

TM

Gweek
Oban

Blackpool
Edinburgh
London
Warwick
York

Blackpool
London

Alton

Chessington

London
Blackpool

Warwick

Windsor

Manchester

Chertsey

ASIA ATTRACTIONS

TM

Bangkok
Busan
Shanghai

Bangkok
Hong	Kong
Shanghai
Tokyo
Wuhan

Malaysia

Tokyo

AUSTRALIA / NEW ZEALAND
ATTRACTIONS

TM

TM

Manly

Auckland
Melbourne
Mooloolaba
Sydney

Sydney
Hamilton Island

Sydney

Sydney

Otway
Illawarra

Mount Hotham

Falls Creek

CHAIRMAN’S

STATEMENT

IT GIVES ME GREAT PLEASURE TO REPORT ON MERLIN’S PERFORMANCE FOR 2013.  THIS WAS 
A LANDMARK YEAR FOR THE COMPANY AS WE ACHIEVED OUR SUCCESSFUL LISTING ON 
THE LONDON STOCK EXCHANGE, A REFLECTION OF THE GROUP’S CURRENT STATURE, 
OUR PROSPECTS FOR FUTURE GROWTH, AND THE REGARD INVESTORS HAVE FOR OUR 
MANAGEMENT	TEAM.		WE	START	THIS	NEW	JOURNEY	WITH	AN	EXPERIENCED	AND	HIGH	
CALIBRE BOARD WHICH WILL ASSIST ME IN THE STEWARDSHIP AND GOVERNANCE OF  
THE COMPANY.

Trading performance
In	terms	of	trading	performance,	this	was	another	record	breaking	
year	for	Merlin	Entertainments,	with	growth	coming	from	both	
new	openings	and	our	existing	estate	of	attractions.	

The	major	acquisitions	of	recent	years	arising	from	the	Group’s	
expansion	into	the	Asia	Pacific	region	are	fully	embedded	and	
delivering	strong	returns.	This	gives	me	considerable	confidence	in	
our	ability	to	manage	future	expansion	into	that	region.	In	addition	
to	the	substantial	growth	we	are	driving	in	Asia	Pacific,	we	see	
North America as the other major area of opportunity. It was  
also	reassuring	to	see	that,	despite	persistent	economic	issues	in	
southern Europe in particular, our European businesses overall 
performed	better	this	year	following	the	one-off	challenges	 
of 2012. 

Stock exchange listing
On 13 November 2013 Merlin Entertainments plc completed its 
premium	listing	on	the	London	Stock	Exchange.		The	IPO	was	
met	with	significant	demand	and	was	oversubscribed	amongst	
both institutional and retail investors.  Merlin was admitted to  
the	FTSE	250	index	in	December	2013	and	the	shares	have	
continued to perform well.  

Governance and board
Part of my work this year has been to ensure that Merlin has a 
Board	of	Directors	with	the	experience	and	calibre	appropriate	
for	a	company	with	our	ambitions.	I	am	delighted	that	Charles	
Gurassa joined the Board in 2013 as Senior Independent 
Non-executive	Director,	Ken	Hydon	and	Miguel	Ko	joined	 
as	independent	Non-executive	Directors	and	I	look	forward	 
to	welcoming	Fru	Hazlitt	who	will	join	as	independent	 
Non-executive	Director	in	April	2014.	Alongside	the	Executive	
Directors,	they	join	three	experienced	colleagues	Søren	Thorup	
Sørensen,	Dr.	Gerry	Murphy	and	Rob	Lucas.	They	bring	a	great	
variety	of	strengths,	skills	and	experience	to	the	oversight	 

Sir John Sunderland
Non-executive Chairman

10

CHAIRMAN’S STATEMENT

This was another  
record breaking year for  
Merlin Entertainments

and	governance	of	the	Company.	
At	the	time	of	the	IPO	three	colleagues	who	had	previously	
represented	our	pre-IPO	major	shareholders	stood	aside.	Joe	
Baratta,	Thomas	Lau	Schleicher	and	Pev	Hooper	all	helped	guide	
Merlin	towards	its	IPO	and	I	thank	them	for	their	significant	
contribution over the years. 

Subsequent to the IPO the composition of the Board does not 
yet fully comply with the recommendation of the UK Corporate 
Governance Code (2012) in that it stipulates that at least half the 
Directors	excluding	the	Chairman	should	be	independent	of	the	
Group.	Merlin	is	committed	to	becoming	fully	compliant	 
during	2014.

Within	our	evolved	governance	structure,	I	chair	the	Nomination	
Committee, Charles Gurassa now chairs the Remuneration 
Committee and Ken Hydon the Audit Committee. Their reports 
can be found in the Corporate Governance section of this report 
on	pages	60	to	75	and	54	to	59	respectively.

I continue to chair the Health, Safety and Security Committee 
which	ensures	that	these	risk	matters	are	managed	properly	
throughout	the	Group.	Merlin’s	number	one	priority	is	delivering	
memorable,	safe	experiences	to	visitors	and	the	Company	puts	
the health, safety and welfare of both its customers and 
employees at the forefront of its operations. The Group’s 
approach	to	safety	management	is	based	upon	proactivity	and	
continuous	improvement	to	mitigate	this	risk.	All	incidents	are	
recorded and reviewed to identify any trends or issues that need 
addressing	and	relevant	learning	points	are	shared	across	 
the business.

Corporate social responsibility
With	my	Board	colleagues	I	also	oversee	Merlin’s	contribution	to	
corporate	social	responsibility.	SEA	LIFE	campaigns	tirelessly	on	
conservation	issues	prioritised	around	breeding,	rescue	and	the	
protection of the marine environment. We launched the SEA LIFE 
Marine Conservation Trust in 2013 as the focus for our future 
conservation	efforts,	and	a	series	of	fundraising	events	and	
campaigns	is	planned	for	2014.	Our	own	children’s	charity,	Merlin’s	
Magic	Wand,	had	its	biggest	year	yet.	We	helped	more	ill,	disabled	
and	disadvantaged	children	than	ever	to	visit	our	attractions,	and	
continued	our	outreach	programmes	with	new	themed	areas	
installed at children’s homes and hospitals at a number of 
new locations.

We also seek to continually reduce the environmental impact of 
our business and will report more fully on this important area in 

future years.
Our people
I	would	finally	like	to	thank	our	management	and	employees	
around the world for their leadership and dedication respectively 
during	2013.	During	this	time	the	Merlin	team	delivered	a	
significantly	improved	trading	performance	whilst	simultaneously	
enabling	the	Company’s	Listing	on	the	London	Stock	Exchange.	
This	is	an	exceptional	achievement	and	one	of	which	they	can	 
all	be	justifiably	proud.

2014 Outlook
With	the	peak	trading	season	ahead	of	us,	trading	to	date	has	
been	in	line	with	expectations.		Merlin	has	a	proven	and	
sustainable	growth	strategy	and	an	experienced	and	committed	
management	team.	While	economic	uncertainties	remain,	
particularly	in	southern	Europe,	we	are	confident	about	the	
outlook for 2014 and beyond.

As we noted in our IPO Prospectus, Merlin intends to adopt a 
progressive	dividend	policy	for	its	shareholders	and	to	pay	our	
first	dividend	later	this	year.

Sir John Sunderland
Non-executive Chairman
26 February 2014

11

Merlin Entertainments plc Annual Report and accounts 2013CHIEF 
EXECUTIVE’S

REPORT

2013 WAS A YEAR OF SUBSTANTIAL PROGRESS FOR MERLIN ENTERTAINMENTS WITH 
STRONG GROWTH IN OUR EXISTING ESTATE, CONTINUED ROLL OUT OF OUR BRANDS 
INTERNATIONALLY	AND	THE	MAJOR	MILESTONE	OF	A	SUCCESSFUL	LISTING	ON	THE	
LONDON	STOCK	EXCHANGE.	THE	LATTER	HAS	BEEN	A	LONG	STANDING	OBJECTIVE	FOR	
THE COMPANY AND WE ARE NOW LOOKING FORWARD TO THE LONG TERM STABILITY 
THAT PUBLIC OWNERSHIP CAN BRING.

Visitors (m)

Revenue (£m)  

Underlying EBITDA (£m)  

Like for like revenue growth  
(constant currency basis)

2013

59.8

1,192

390

2012

54.0

1,074

346

Growth

+10.7%

+10.9% 

+12.8% 

+6.7%

Nick Varney
Chief Executive Officer

Trading performance
I	am	pleased	with	the	revenue	and	EBITDA	growth	reported	by	
all	three	Operating	Groups	in	2013,	which	has	come	from	both	
our new business development (NBD) activities as well as from 
the	strength	of	our	existing	estate.	

As	expected,	trading	in	2013	saw	a	bounceback	in	our	UK	
businesses	after	the	negative	impact	of	record	wet	weather	and	
the London Olympics in 2012.  Moreover, while we are not 
anticipating	immediate	recovery	from	the	Eurozone	crisis	in	
southern	Europe,	it	was	encouraging	to	see	Gardaland	stabilise	
and	deliver	against	its	targets	as	a	result	of	successful	season	pass	
and	marketing	initiatives.		Elsewhere,	our	other	European	and	
North American businesses delivered a satisfactory result with a 
particularly	strong	performance	from	LEGOLAND	California	 
as	it	continues	to	develop	its	resort	positioning.		

In	Asia	Pacific,	our	Australian	attraction	businesses	performed	well	
as	a	number	were	relaunched	following	their	acquisition	in	2012.		
However,	it	was	a	very	difficult	year	for	the	two	Australian	ski	fields	
with	very	low	snow	fall	significantly	affecting	business	there.	

Across	Asia	our	businesses	had	a	very	good	year	with	a	
combination	of	market	growth	and	the	exploitation	of	 
cross-selling	synergies	benefiting	the	attractions	in	Bangkok	and	
Shanghai	in	particular.		We	also	saw	the	first	twelve	months	of	
trading	in	LEGOLAND	Malaysia	result	in	attendances	well	above	
our	original	estimates.		We	see	this	as	a	very	positive	indication	 
of Asian demand for the LEGOLAND brand as we seek to 
expand	in	these	fast	emerging	markets.

NBD activity across the year saw us open new midway attractions 
in Westchester, New York (LDC), Toronto (LDC), Manchester
(SEA	LIFE	Centre),	Berlin	(Dungeon),	Wuhan,	China	 
(Madame Tussauds - MT), and Tokyo (MT). In addition, we 
relocated	the	LDC	in	Duisburg,	Germany,	to	Oberhausen	and	the	
London	Dungeon	from	Tooley	Street	to	County	Hall,	next	to	the	
London Eye and the SEA LIFE London Aquarium. Both of these 
moves	have	significantly	enhanced	cluster	selling	opportunities.		
Towards	the	end	of	2013	we	also	acquired	the	Turkuazoo	
Aquarium in Istanbul, Turkey.  This will be rebranded to SEA LIFE 
for relaunch in 2015 and our intention is to develop a cluster  
of	our	midway	brands	in	this	fast	growing	city.	

12

CHIEF EXECUTIVE’S REPORT

One	Direction	-	one	of	our	most	successful	touring	exhibits	ever

Finally,	we	continued	to	add	imaginative	and	highly	appealing	new	
accommodation	to	our	theme	parks,	including	a	new	250	
bedroom	hotel	at	LEGOLAND	California	and	a	Knight’s	Castle	
hotel at LEGOLAND Deutschland.  

Taken	together,	the	strong	like	for	like	performance	and	continuing	
NBD	expansion	saw	Group	revenue	rise	10.9	per	cent.	from	
£1,074	million	to	£1,192	million.	This	in	turn	continued	our	long	
track	record	of	high	single	digit	or	double	digit	growth	in	
underlying	EBITDA	which	totalled	12.8	per	cent.	with	an	
underlying	operating	profit	growth	of	12.3	per	cent.	It	is	also	
pleasing	that	while	welcoming	a	record	59.8	million	visitors	across	
the Merlin Entertainments portfolio, our visitor satisfaction scores 
remained	well	above	our	target	of	90	per	cent.	satisfied	or	very	
satisfied.	Moreover,	health	and	safety	remain	a	top	priority	and	
while	this	can	never	be	taken	for	granted	it	was	good	to	see	
Business	Related	Incidents	per	100,000	visits	falling	again	in	2013.

Market trends
Merlin	operates	in	an	attractive	and	growing	marketplace.

Globally,	leisure	spending	is	expected	to	grow	by	approximately	
five	per	cent.	per	annum	from	2011-2016,	driven	by	rising	
incomes	and	increasing	leisure	time.	The	Company	considers	 
this to be a fundamental driver of its business.    

A	key	focus	for	Merlin	has	been	on	developing	its	footprint	in	
emerging	markets,	where	a	growing	middle	class,	enjoying	
improving	wealth	and	living	standards,	expands	the	market	
opportunity.	Not	only	can	Merlin	reap	this	benefit	in	these	local	
economies,	but	increasing	wealth	is	driving	international	tourism,	
particularly	in	key	‘gateway’	cities	such	as	London,	New	York	and	
Hong	Kong.	Merlin	currently	operates	in	twelve	of	the	cities	listed	
in the world’s top 30 cities by tourist arrivals.

The	Company	believes	that	there	is	a	significant	shift	in	demand	
away from the typical two week family holiday, towards short 
breaks	or	‘staycations’.	This	has	informed	the	strategy	of	
repositioning	the	theme	park	businesses	as	short	break	 
resorts,	which	has	the	effect	of	increasing	the	catchment	 
area,	and	increasing	visitor	spend	and	satisfaction.					

The	marketplace	remains	highly	fragmented	with	a	significant	
proportion of independent, or non-natural owners of assets.  
The	estimated	global	market	share	held	between	Merlin	and	 
its	largest	competitor	is	less	than	five	per	cent.

We welcomed a record 
59.8 million visitors 
across the Merlin 
Entertainments portfolio

The	strength	of	the	Merlin	brands	and	the	diversification	of	our	
portfolio	leaves	the	Company	well	placed	to	benefit	from	these	
attractive market trends and opportunities. 

Given	our	long	term	vision	to	ultimately	derive	a	third	of	our	
revenue	from	each	of	Europe,	the	Americas	and	Asia	Pacific,	the	
predominant focus of our NBD will continue to be in North 
America	and	increasingly	Asia	Pacific,	currently	representing	 
21 per cent. and 14 per cent. of revenue respectively.

Strategic developments
Merlin	has	six	highly	complementary	strategic	growth	drivers	and	
we	have	exciting	developments	planned	against	each	for	2014	 
and beyond.

	Growing the existing estate through planned  
investment cycles 
Capital expenditure is a key driver of like for like growth and all of 
our attractions have pre- set capital investment cycles comprising 
three or four lower years followed by a high year. These cycles are 
carefully	managed	so	as	to	smooth	capital	expenditure	across	the	
portfolio	of	attractions;	to	ensure	the	investments	are	funded	out	
of	operating	free	cash	flow;	and	to	provide	attractions	with	the	
visibility and autonomy to plan effectively. In each case the 
investment over the cycle is broadly in line with depreciation and 
follows a pre- set ratio to revenue (typically 8- 10 per cent).  

In	2014,	high	year	investments	in	Heide	Park	and	LEGOLAND	
California	will	be	key	contributors	of	growth	in	the	Resort	Theme	
Parks	and	LEGOLAND	Parks	Operating	Groups	respectively.		In	
addition, Alton Towers will launch a new CBeebies Land as a result 
of a partnership with BBC Worldwide. All attractions, whether in 
high	or	low	years,	will	offer	something	new	to	see	or	experience	
as	this	is	a	key	component	of	driving	repeat	visitation.

Exploiting strategic synergies 
As the Group expands and achieves critical mass in key markets, we 
are able to leverage buying economies of scale and particularly 
marketing activity through such things as third party promotions and 
the Merlin Annual Pass loyalty programme. These secure both 
incremental sales and market share. In 2014 we will continue to 
focus	on	e-	commerce	initiatives,	pushing	more	transactions	
through	our	own	websites	to	both	improve	the	customer	
purchase	journey	and	provide	longer	term	opportunities	for	
closer	yield	management.	Over	the	last	two	years,	our	major	
initiatives	in	this	area	have	led	to	online	bookings	increasing	 
as	a	percentage	of	our	admissions	revenue,	up	from	 
twelve per cent. in 2011 to 19 per cent. in 2013.

13

Merlin Entertainments plc Annual Report and accounts 2013 
CHIEF EXECUTIVE’S REPORT

Since 2004 we have 
launched nearly 40 
midway attractions

	Transforming our theme parks into destination resorts 
By moving our theme parks from day trip venues to two or three day 
short break destinations we can expand market catchment and 
revenue opportunities. The key driver of this is the presence of 
on-site themed accommodation. To date, all recent investments 
whether	themed	hotels	or	Holiday	Villages	have	been	highly	
successful,	comfortably	delivering	against	our	investment	criteria	
and	driving	multi-day	stays.	 

In	2014	a	second	hotel	product	(the	Azteca	Hotel)	will	be	
added	to	the	Chessington	World	of	Adventures	Resort,	while	
LEGOLAND	Deutschland	will	add	a	68	bedroom	extension	
to	the	Knight’s	Castle	hotel.	The	LEGOLAND	Billund	Resort	
continues	to	add	further	accommodation	with	a	new	wing	to	
the	current	hotel	and	standard	rooms	are	being	upgraded	and	
themed	across	the	existing	hotel	estate.	In	addition,	we	will	build	
on	the	successful	pilots	of	‘Medieval	Glamping’	at	Warwick	Castle	
and	of	‘Crash	Pad’	at	Thorpe	Park.	Going	forward,	we	are	seeking	
to	add	an	average	200	‘keys’	to	our	estate	each	year	across	the	
portfolio	and	are	also	actively	developing	additional	‘second	gate’	
attractions	that	are	located	next	to	the	resort	and	give	our	
guests	even	more	to	do	during	their	visit.

Rolling out new midway attractions 
A key element of Merlin’s NBD programme is the roll out of our 
midway brands. We are able to open new Madame Tussauds, SEA 
LIFE	Centres,	Dungeons	and	LEGOLAND	Discovery	Centres,	
typically	for	£5-	8	million	each,	always	with	a	target	of	20	per	cent.	
ROIC. Since 2004 we have launched nearly 40 midway attractions 
and	are	planning	to	open	six	or	seven	a	year	from	2014.	
Increasingly,	our	focus	is	on	opening	multiple	attractions	in	the	
same locations to form clusters from which we can derive 
operating	cost,	marketing	and	cross-	selling	advantages.	 

2014 has already seen us open our 100th site, a SEA LIFE Centre 
in Charlotte, USA. Later this year we will also open a Madame 
Tussauds	and	our	first	North	American	Dungeon	in	San	Francisco;	
Madame	Tussauds	attractions	in	Beijing	and	Singapore;	and	an	
LDC in Boston, USA.  Beyond this the pipeline for 2015 is also 
largely	in	place	with	the	Orlando	I-Drive	cluster	of	the	SEA	LIFE	
Centre,  Madame Tussauds and Orlando Eye already under 
construction in the USA and further projects secured in Asia. 

In	addition,	the	recent	announcement	of	our	agreement	with	
DreamWorks to launch a new midway brand, ‘Shrek’s Far Far 
Away	Adventure’	is	a	hugely	exciting	development	and	the	start	
of	what	we	hope	will	become	a	wider	strategic	partnership.

Developing new LEGOLAND parks 
We see significant potential for expansion of LEGOLAND parks due 
to the LEGO brand’s worldwide popularity and the proven success of 
the six parks open to date. Our aim is to open at least one new 
park	every	three	years	under	one	of	three	ownership	models:		
operated	and	owned;	operated	and	leased;	and	management	
contracts. In the last three years we have opened both 
LEGOLAND Florida (owned) and Malaysia (contract) and are 
already	engaged	on	a	further	park,	Dubai	(contract),	with	opening	
targeted	in	2016.	Beyond	this,	our	focus	is	again	very	much	on	Asia	
and	North	America	with	projects	currently	under	negotiation	in	
Japan	and	South	Korea	and	further	preliminary	discussions	 
ongoing	in	China	and	the	USA.

LEGOLAND Florida

14

Merlin Entertainments plc Annual Report and accounts 2013 
 
CHIEF EXECUTIVE’S REPORT

Our central mission is  
to deliver memorable 
experiences to our 
millions of visitors

Strategic acquisitions 
Merlin Entertainments operates in a fragmented market and  
has a highly successful track record of making and integrating 
acquisitions. In 2011 and 2012 the acquisitions of Sydney 
Attractions	Group	and	Living	and	Leisure	Australia	accelerated	
our	expansion	into	Asia	Pacific	and	have	facilitated	further	new	
openings	in	this	region.	Our	primary	focus	going	forward	is	on	
midway-type operations in Asia and North America where the 
assets can be rebranded to Merlin’s brands (or provide new 
brand	opportunities)	and	complement	our	expansion	strategy.		
Merlin’s	future	growth	is	not	dependent	on	acquisitions	but	we	
are	in	the	favourable	position	of	having	the	free	cash	flow	to	
make them should suitable opportunities arise.

Merlin Magic Making
Supporting our three Operating Groups and the six growth drivers  
is our unique in- house creative and development resource: Merlin 
Magic Making (MMM). This is the part of Merlin responsible for 
finding	new	sites;	creating	new	attractions;	producing	our	core	
product	of	wax	figures,	marine	displays	and	LEGO	models;	and	
project	managing	all	major	capital	expenditure	projects	to	bring	
them	in	on	time	and	on	budget.		What	it	gives	Merlin,	in	a	growing	
market,	is	the	ability	to	cost	effectively	and	imaginatively	exploit	
opportunities	on	a	global	scale.		

2013 was also the year that saw the introduction of our dedicated 
creative research and development team whose sole focus is to 
develop	innovative	concepts	for	extending	the	Merlin	portfolio	
with	new	midway	opportunities	and	‘second	gates’	for	our	resorts.

Allied with our unrivalled brand portfolio MMM represents a clear 
competitive	advantage	over	other	operators	and	is	consequently	
a	resource	we	will	nurture	and	build	on	over	the	coming	years.

Memorable experiences and our teams 
At the heart of Merlin Entertainments is our central mission to 
deliver memorable experiences to our millions of visitors. We achieve 
this	through	the	high	quality	of	our	attractions,	constant	
innovation	and	most	of	all	through	the	passion	of	our	teams.	 
As	ever,	it	is	our	people	that	are	the	driving	force	behind	 
Merlin’s success and as such we will continue to focus on their 
recruitment,	retention	and	training	and	development.	At	its	most	
fundamental level, happy and motivated staff mean happy and 
satisfied	customers	and	as	such	there	is,	I	believe,	a	very	high	
correlation between the 95 per cent. of staff who say they ‘enjoy  
working	here’	and	the	consistent	90%+	customer	 
satisfaction scores the Group receives.

Delivering	memorable	experiences

Looking ahead
As we embark on another year, our first as a public company,  
we regard the future with confidence.	While	external	events,	
particularly the weather, are always capable of surprises, our 
continued	diversification	means	that	Merlin	is	increasingly	resilient	
to	the	impact	of	these.	Our	existing	estate	is	well	placed	to	
continue	to	deliver	and	our	NBD	programme	extending	out	over	
the	next	three	to	five	years	gives	cause	for	optimism.	We	have	
multiple	levers	to	drive	growth	and	a	skilled	management	team	 
to	exploit	them.

Stand	by	for	more	Merlin	magic	ahead!

Nick Varney
Chief Executive Officer
26 February 2014

15

Merlin Entertainments plc Annual Report and accounts 2013MIDWAY

ATTRACTIONS

16

OPERATIONAL REVIEW - MIDWAY ATTRACTIONS

Visitors (m)

Revenue (£m) 

Underlying EBITDA (£m)

Like for like revenue growth (constant currency basis)

2013

37.1

524

212

2012

33.0

458

179

Growth

+12.3%

+14.3%

+18.7%

+9.3%

2013 WAS ANOTHER SUCCESSFUL YEAR FOR THE MIDWAY ATTRACTIONS OPERATING 
GROUP,	WITH	STRONG	GROWTH	IN	OUR	LONDON	AND	ASIAN	MARKETS;	THE	
CONTINUATION	OF	OUR	MIDWAY	ROLL	OUT	PLAN;	THE	SUCCESSFUL	RE	LAUNCH	 
OF PARTS OF LIVING AND LEISURE AUSTRALIA AND THE ACQUISITION OF TURKUAZOO 
AQUARIUM IN ISTANBUL.

The	existing	estate	saw	good	growth	with	strong	performances	
coming	from	Asia	and	London.	The	Eurozone	crisis	continues	to	
have an impact on our southern European businesses and a lower 
than	usual	level	of	snow	had	a	negative	impact	on	our	ski	businesses	
in	Australia.	Visitation	to	London	post	the	Royal	Wedding	and	
London	Olympics	continued	to	be	very	strong	in	2013	which	
benefited	our	central	London	attractions.

Our	existing	estate	growth	was	underpinned	by	our	strategy	of	
planned capital investment cycles across each brand. Each midway 
attraction	has	a	high	investment	once	every	five	years,	and	those	in	
2013	included	a	significant	expansion	of	Madame	Tussauds	Hong	
Kong;	the	addition	of	a	ride	to	the	SEA	LIFE	Centre	in	Oberhausen,	
Germany, a new Marvel 4D cinema at Madame Tussauds in  
Las	Vegas;	a	‘Shark	Mission’	attraction	in	the	SEA	LIFE	Centre	in	
Munich	and	a	new	‘Jurassic	Seas’	area	in	the	SEA	LIFE	Centre	 
in	Königswinter,	Germany.

In	the	intervening	years,	most	attractions	receive	‘mobile	features’	
which we move around the world to several different locations 
maximising	capital	efficiency.	During	2013,	Madame	Tussauds	had	
touring	figure	sets	of	The	Beatles,	Michael	Jackson	(three	different	
figures	at	different	stages	of	his	life),	Bollywood,	Abba,	One	Direction,	
William	and	Kate,	the	Duke	and	Duchess	of	Cambridge,	and	four	
Whitney	Houston	figures.	SEA	LIFE	has	five	mobile	features	
(‘Octopus	Hideout’,	‘Jellyfish	Disco’,	‘Claws’,	‘Turtle	Shelter’	and	 
‘Sea Stars’). LEGOLAND Discovery Centres have four Star Wars 
themed mobile features. Typically these attractions stay for one year 
and	then	move	to	a	new	location	to	refresh	the	experience.

In	2013	the	rapid	expansion	of	midway	attractions	continued	
around	the	world	with	the	launch	of	a	further	six	new	attractions,	
although	the	planned	SEA	LIFE	Centre	in	Rome	remains	delayed	
due	to	external	circumstances	specific	to	that	location.	A	new	
Dungeon	in	Berlin	was	launched	to	join	the	strong	Berlin	cluster	
which now consists of four attractions. We developed the cluster 
in	Tokyo	with	the	launch	of	a	full	Madame	Tussauds	following	the	
successful trial of a temporary attraction in 2012. In Asia we 
added	a	new	Madame	Tussauds	to	the	emerging	market	of	
Wuhan in central China. In North America a new cluster in New 
York	was	created	by	adding	a	LEGOLAND	Discovery	Centre	in	
Westchester	and	we	completed	our	first	attraction	opening	in	
Canada in Toronto with another LEGOLAND Discovery Centre. 

In the UK, we created another cluster with the launch of a new 
SEA	LIFE	Centre	in	Manchester	adjacent	to	the	existing	
LEGOLAND Discovery Centre.  In addition, the London 
Dungeon	was	relocated	from	Tooley	Street,	near	London	Bridge	
to	County	Hall	next	to	the	London	Eye	and	SEA	LIFE	London	
Aquarium.		This	move	was	instigated	by	Network	Rail	due	to	the	
expansion	of	London	Bridge	station;	however,	it	has	strengthened	
the London cluster with three attractions now adjacent to each 
other in the popular South Bank area.  We also relocated the 
LEGOLAND	Discovery	Centre	from	Duisburg	in	Germany	to	
Oberhausen	to	enable	us	to	form	a	strong	cluster	alongside	the	
existing	SEA	LIFE	Centre.		During	2013,	cluster	attractions	have	
continued	to	represent	more	growth	than	standalone	midway	
attractions	due	to	cross-selling	and	shared	costs	in	support	
functions.		Clustering	will	continue	to	be	central	to	our	midway	
roll	out	strategy.

The	relaunch	of	the	LLA	attractions	which	we	acquired	during	
2012 also commenced in 2013.  We successfully relaunched 
Melbourne Aquarium and Mooloolaba Underwater World in 
Australia as SEA LIFE Centres in September and December 
respectively.		We	exited	the	management	contract	in	Dubai	which	
we	acquired	as	part	of	the	Living	and	Leisure	acquisition	to	enable	
us to focus on our core assets.  We will continue to relaunch the 
Living	and	Leisure	assets	in	Asia	and	Australia	over	the	next	three	
years.		In	September	we	acquired	Turkuazoo	Aquarium	in	Istanbul	
which	has	great	potential	to	be	relaunched	as	a	SEA	LIFE	Centre	
and	we	hope	will	form	a	platform	for	a	strong	new	cluster	city.

Midway sites

UK

Continental Europe

North America

Asia Pacific

Total

December
2012

Change*
2013

December
2013

22

25

13

21

81

1

1

2

1

5

23

26

15

22

86

*The	2013	change	in	the	table	above	reflects	the	addition	of	six	new	midway	attractions	launched	in	
2013	and	the	acquisition	of	the	Turkuazoo	aquarium,	offset	by	the	terminated	Dubai	management	
contract	referred	to	above	and	the	disposal	of	a	small	non-core	attraction	in	Belgium.	The	other	
relaunches	and	site	moves	had	no	effect	on	the	site	numbers	or	the	geographical	analysis.

17

Merlin Entertainments plc Annual Report and accounts 2013OPERATIONAL REVIEW - MIDWAY ATTRACTIONS

BERLIN DUNGEON

WHAT DID WE DO?
We opened a new attraction in central Berlin in March 
2013, approximately 200 metres from the SEA LIFE  
Centre. This expanded the Berlin cluster to four 
attractions: Madame Tussauds; LEGOLAND Discovery 
Centre; SEA LIFE Centre; and the Berlin Dungeon.

HOW DID WE DO IT?
We developed the attraction with our in- house team 
with Merlin Magic Making responsible for finding the 
site, creating the experience and project managing 
the on- site teams to build the attraction. 

We integrated the marketing, finance and HR 
functions with the existing cluster teams thereby 
enabling us to launch the attraction with much 
lower operating costs than if we had launched a 
standalone Dungeon. 

We introduced significant cross- selling between the 
new Dungeon and all the other Merlin attractions in 
the cluster. This provided discounts to those 
customers wanting to visit more than one.

WHAT WAS THE RESULT?
The Berlin Dungeon has had an excellent first year and 
is on course to achieve our 20 per cent. ROIC target. 

Efficient development by our in- house creative and 
project management teams have helped keep capital 
costs relatively low. 

Operating costs are also relatively low as many of 
the functions are fulfilled by our existing Berlin 
cluster team. 

We have achieved a higher level of cross- sales in 
Berlin as a consequence of the Dungeon’s launch. 
Total cross- sales in 2013 accounted for 14 per 
cent. of all revenue in Berlin.

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The	Berlin	Dungeon	Boat	Ride

Merlin Entertainments plc Annual Report and accounts 2013 
19

LEGOLAND

PARKS

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OPERATIONAL REVIEW - LEGOLAND PARKS

Visitors (m)

Revenue (£m) 

Underlying EBITDA (£m)

Like for like revenue growth (constant currency basis)

2013 WAS AGAIN A VERY GOOD YEAR FOR 
THE LEGOLAND PARKS OPERATING GROUP.  
THREE OF THE FOUR ORIGINAL PARKS 
DELIVERED	RECORD	REVENUE	AND	EBITDA;	
LEGOLAND MALAYSIA, WHICH OPENED IN 
SEPTEMBER 2012, HAD A FANTASTIC FIRST 
FULL YEAR OF TRADING - THE HIGHEST 
ATTENDANCE FOR ANY LEGOLAND PARK 
DURING	ITS	FIRST	TWELVE	MONTHS;	AND	THE	
LEGOLAND CALIFORNIA HOTEL OPENED IN 
APRIL AND HAS PROVED VERY POPULAR.

The	repositioning	of	the	parks	as	short	break	destinations	took	a	
major	step	forward	during	2013,	led	by	the	opening	in	April	of	
our 250 bedroom LEGOLAND hotel on the doorstep of 
LEGOLAND	California.	This	generated	the	most	PR	coverage	
since	the	park	opened	14	years	ago	and	has	increased	our	
penetration outside the local market. In April, we also opened a 
34 bedroom LEGO Castle in the LEGOLAND Deutschland 
Holiday	Village,	which	exceeded	90	per	cent.	occupancy	during	its	
first	season.	The	first	season	of	the	LEGOLAND	Billund	Holiday	
Village	also	went	well	and	we	completed	the	year	with	a	
December	opening	of	the	249	bedroom	LEGOLAND	Malaysia	
hotel. This hotel is owned by our Malaysian partners, Themed 
Attractions	and	Resorts,	and	is	managed	by	Merlin.	The	resort	
focus will continue in the years to come. In 2014 we will open a 
68 bedroom Castle Hotel in LEGOLAND Deutschland and in 
Billund	a	new	wing	of	24	bedrooms	will	be	added	to	our	hotel,	
where	we	will	also	re-theme	the	Holiday	Village.

At	the	heart	of	our	existing	estate	strategy	is	our	capital	
investment cycle, allied with innovative product development. In 
2013,	the	highlight	of	this	was	the	investment	in	a	new	‘Land	of	
Chima’ in LEGOLAND Florida and the addition of ‘Land of 
Adventure’ to LEGOLAND Deutschland. With a warm summer in 
Windsor	the	timing	was	perfect	for	the	addition	of	‘DUPLO	
Valley’,	a	water	play	area	for	younger	children.	

Both new LEGOLAND parks in Florida and Malaysia continue to 
trade	well,	although	the	exceptionally	strong	opening	year	for	
LEGOLAND	Florida	in	2012	provided	a	slight	drag	on	the	
Operating	Group’s	like	for	like	performance	in	2013.

We added a new Chima 4D show to all LEGOLAND parks and 
Discovery Centres in line with the newest IP from the LEGO 
Company,	underlining	our	strong	continued	cooperation	with	them.	

2013

11.5

352

127

2012

10.5

308

113

Growth

+9.9%

+14.2%

+12.8%

+5.3%

The new DUPLO Valley at LEGOLAND Windsor

Alongside	the	commercial	performance	and	resort	expansion	it	is	
also	particularly	pleasing	to	report	that	the	parks	were	able	to	
maintain	their	high	customer	satisfaction	scores.

We	have	three	alternative	strategies	to	enable	us	to	achieve	our	
goal	of	adding	a	new	LEGOLAND	park	approximately	every	 
third	year:

¬		Operated and owned. We	have	five	parks	operating	under	

this	model	and	expect	to	identify	more	locations	 
where this model can be applied.

¬		Operated and leased. This	is	where	Merlin	has	an	operating	
company that undertakes a portion of total park investment, 
with the majority of park investment made by a local  
third party.

¬		Management contracts. We have developed LEGOLAND 

Malaysia	under	this	model	and	expect,	with	our	local	partners,	
to open LEGOLAND Dubai in 2016.

Further	developments	are	being	progressed	in	Asia	and	the	 
USA	where	we	see	opportunities	in	the	medium	to	long	term.		 
We	expect	to	announce	more	details	on	our	LEGOLAND	
development	plans	during	2014.

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Merlin Entertainments plc Annual Report and accounts 2013OPERATIONAL REVIEW - LEGOLAND PARKS

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LEGOLAND
CALIFORNIA HOTEL

WHAT DID WE DO?
In April we continued our programme of transforming our theme parks into 
destination resorts when we opened our first LEGOLAND hotel in America, at the 
entrance to LEGOLAND California. The 250 bedroom hotel is the third LEGOLAND 
hotel, after LEGOLAND Billund and LEGOLAND Windsor. The hotel represented an 
investment of approximately $45 million and has been financed entirely from 

Merlin’s cash flow.

HOW DID WE DO IT?
Merlin’s expert hotel team, combined with local architects and project 
management experts, was responsible for building on the plans and experiences 
from the LEGOLAND Windsor hotel, which opened a year earlier. We supplemented 
the team with strong local hotel expertise and integrated the hotel operation 
into the LEGOLAND California Resort. This has secured the optimal leverage of 
the hotel for sales and marketing of the resort; created a seamless guest 
experience; ensured the cost effective use of operating facilities; and 
enabled us to deploy our combined team in an efficient way.
WHAT WAS THE RESULT?
The project was delivered two months ahead of schedule and within budget. The 
excitement for the LEGOLAND hotel led to its becoming the biggest PR story since 
the opening of the park in 1999. Financial performance has been stronger than 
expected, outperforming the business case for developing the hotel. Guest 
satisfaction scores have been very high and, in line with our experience in other 
resorts, even higher than for visitors not using the hotel, thus underlining the 
logic of continuing to reposition the parks as short break destinations.

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Pirate themed room at the LEGOLAND hotel

Merlin Entertainments plc Annual Report and accounts 2013 
23

RESORT

THEME PARKS

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OPERATIONAL REVIEW - RESORT THEME PARKS

Visitors (m)

Revenue (£m) 

Underlying EBITDA (£m) 

Like for like revenue growth (constant currency basis)

2013

11.2

314

81

2012

10.5

290

73

Growth

+6.5%

+8.4%

+11.2%

+5.2%

RESORT THEME PARKS OPERATING GROUP DELIVERED A BOUNCEBACK ACROSS THE 
PORTFOLIO IN 2013 FOLLOWING THE MARKET CHALLENGES FACED DURING 2012. SOLID 
GROWTH	WAS	ACHIEVED	THROUGH	THE	SUCCESSFUL	DELIVERY	OF	MAJOR	CAPITAL	
PROJECT	LAUNCHES	IN	THE	UK,	IMPROVED	WEATHER	CONDITIONS	DURING	THE	KEY	
SUMMER TRADING PERIOD AND ACTIONS TAKEN TO MITIGATE DIFFICULT TRADING 
CONDITIONS IN THE ITALIAN MARKET. 

with the removal of the Holiday Inn brand, and the addition of a 
new	69	bed	highly	themed	‘Azteca’	hotel	including	a	unique	284	
cover themed restaurant and indoor kids’ water play area. 

Longer	term	plans	are	also	well	advanced	for	a	new	unique	
accommodation concept at Alton Towers and a second hotel at 
Gardaland.	In	addition	to	new	accommodation	offerings,	the	
marketing	of	our	resorts	as	short	break	destinations	plays	an	
important	role	in	raising	awareness	and	encouraging	advanced	
booking.	During	2013	Alton	Towers	and	Chessington	trialled	TV	
advertising	for	short	breaks	during	January,	the	key	industry	
period.	Both	trials	proved	successful	and	will	be	extended	into	
2014	including	an	extension	of	the	trial	to	include	Heide	Park.

The	strategic	focus	of	the	Resort	Theme	Parks	Operating	 
Group (RTP) is to create a portfolio of differentiated short break 
destinations	that	are	centred	around	unique	and	compelling	
theme park propositions.  

2013 saw the continued implementation of our planned capital 
investment	cycle	to	deliver	new	experiences	at	each	of	our	
attractions. Major launches such as ‘The Smiler’ at Alton Towers 
and	‘Zufari:	Ride	into	Africa!’	at	Chessington	World	of	Adventures	
delivered	significant	volume	and	revenue	growth.		At	the	same	
time	the	cost	effective	introduction	of	attractions	leveraging	third	
party	Intellectual	Property	such	as	‘Madagascar	Live:	Prepare	to	
Party’ at Gardaland and Heide Park, and ‘Horrible Histories Foul 
Fayres’	at	Warwick	Castle,	enabled	strong	marketing	messages	in	a	
low capital investment year. Thorpe Park continued to broaden its 
customer	base	and	focus	on	digital	technology	with	the	
introduction	of	a	new	mobile	ticketing	platform	and	social	media/
digital	marketing	initiatives.	Thorpe	Park	also	continued	its	strategy	
of	extending	its	trading	day	with	successful	‘Ministry	of	Sound’	club	
nights	and	evening	only	park	events	during	the	summer.

Trading	conditions	in	Italy	remained	difficult	during	2013,	however	
actions	taken	by	management	enabled	Gardaland	to	deliver	year	
on	year	EBITDA	growth.	A	continued	focus	on	targeting	
international tourists to visit Gardaland for a short break, as well 
as	capturing	tourists	visiting	the	Lake	Garda	area	both	proved	
successful. The introduction of a value season pass offer also 
delivered	a	significant	increase	in	season	pass	sales	during	the	year,	
supporting	our	strategy	to	grow	pre-booked	and	repeat	visitation.

During	2013	each	of	the	six	RTP	resorts	had	accommodation	on	
site.		Alongside	existing	accommodation	offers,	Thorpe	Park,	with	
on-site	‘Crash	Pad’,	and	Warwick	Castle,	with	‘Medieval	Glamping’,	
completed accommodation trials. Both of these were invaluable 
test-beds for these innovative concepts, with the Thorpe Park 
Crash	Pad	trial	in	particular	providing	insight	into	the	marketing,	
operating	and	financials	of	running	this	type	of	accommodation,	
with	these	learnings	being	built	into	the	planned	expansion	of	
both concepts for 2014. Plans have also been completed for the 
relaunch	of	the	Chessington	World	of	Adventures	hotel	in	2014	

The	Smiler	–	the	World’s	first	14	looping	roller	coaster

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Merlin Entertainments plc Annual Report and accounts 2013 
 
OPERATIONAL REVIEW - RESORT THEME PARKS

SHORT BREAK POTENTIAL
AT WARWICK CASTLE

WHAT DID WE DO?
In order to establish the potential for Warwick Castle as a short break 
destination we carried out a six week trial of a unique ‘Medieval Glamping’ 
village adjacent to the castle.
HOW DID WE DO IT?
Based on customer research indicating the appeal of staying overnight in the 
grounds of the castle, our attraction team worked with Merlin Magic Making to 
create a magical medieval village in the grounds of the castle comprising 35 
themed tents. The offering also included medieval activities and food for 
children and adults as well as a two day ticket to visit the castle.
WHAT WAS THE RESULT?
During the six week trial, the overall occupancy reached 98 per cent. and 
received extremely strong customer satisfaction and value for money scores. 
As a result, plans are under way to enhance the offering and extend the 
trading period. We are exploring further accommodation options to provide  
a more permanent and year round resort offering.

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Warwick	Castle	Medieval	Glamping

Merlin Entertainments plc Annual Report and accounts 2013 
27

MERLIN MAGIC MAKING IS THE 
UNIQUE RESOURCE THAT SITS  
AT THE HEART OF EVERYTHING 
MERLIN DOES. EMPLOYING OVER 
300 PEOPLE, THIS SPECIALIST  
IN-	HOUSE	BUSINESS	DEVELOPMENT;	
CREATIVE;	PRODUCTION;	AND	
PROJECT	MANAGEMENT	GROUP	
CONSTANTLY RAISES THE BAR  
IN INNOVATIVE THINKING.

MERLIN MAGIC   MAKING

• Finds new business opportunities all over the planet. 
•	Creates	the	highest	class	visitor	attractions	and		
			compelling	propositions.
•	Takes	those	creative	ideas	and	produces	amazing		 			
   content for our attractions.
•	Delivers	them	at	market	leading	speed	and	value!

FINDING THE MAGIC

‘ANOTHER SUCCESSFUL YEAR 
SECURING THE PIPELINE’

Another successful year within the Business 
Development team has seen us secure the pipeline in 
2013/2014	and	things	are	looking	positive	into	2015.	

Asia, and China in particular, remain a priority, with the 
opening	of	Madame	Tussauds	Wuhan	and	attraction	
agreements	already	in	place	for	Madame	Tussauds	
attractions	in	Singapore	and	Beijing.		We	also	recently	
saw	the	successful	opening	of	Madame	Tussauds	in	
Tokyo,	creating	our	first	Japanese	cluster	alongside	the	
existing	LEGOLAND	Discovery	Centre.

Our North American roll out also continues to 
progress	well.	LEGOLAND	Discovery	Centre	Toronto	
sees	our	first	venture	into	Canada	and	we	have	
continued	our	success	in	securing	new	attractions	in	the	
USA	with	confirmed	locations	in	Orlando,	Charlotte,	
Boston	and	San	Francisco	all	progressing	well	for	
openings	in	2014/15.

28

 
	
 
CREATING THE MAGIC

‘WE HAVE INTRODUCED A 
DEDICATED CREATIVE RESEARCH 
AND DEVELOPMENT TEAM’

2013	has	been	busier	than	ever	in	the	existing	
portfolio,	with	the	teams	creating	and	designing	hotels;	
new	midway	concepts;	mobile	features;	new	shows;	
and	stunning	roller	coasters.	Particular	attention	 
should be drawn to the new concepts in SEA LIFE 
Manchester,	with	a	ground	breaking	projection	mapping	
introduction	show	and	the	UK’s	first	underwater	
walking	experience,	‘SeaTrek’,	as	well	as	the	
phenomenal	‘marmalising’	roller	coaster, 
 ‘The Smiler’, at Alton Towers.

Intellectual Property relationships continue to 
strengthen	with	two	‘DreamWorks’	shows	in	Heide	
Park	and	Gardaland	opening	during	the	year,	as	well	as	
a	further	strengthening	of	our	relationship	with	the	
LEGO	Company	through	Star	Wars	and	Ninjago.

This was also the year that saw the introduction of our 
dedicated creative research and development function. 
Made	up	of	a	small	group	of	in-house	creative	
directors, they are complemented by a roster of 
external	specialists	from	many	different	disciplines.		 
This	allows	us	to	develop	some	free	thinking	as	we	
seek	to	extend	the	Merlin	portfolio	with	new	midway	
opportunities	and	‘second	gates’	for	our	resorts.

PRODUCING THE MAGIC

‘OUR BUSIEST EVER YEAR…NEW 
TECHNIQUES…ENHANCED 
QUALITY AND AMAZING LIKENESS’

We have had our most active ever year in the 
production	of	wax	figures	for	our	Madame	Tussauds	
business.	We	are	now	able	to	create	over	200	figures	
per	year,	with	the	same	quality	and	amazing	likeness.	
New	techniques	in	the	use	of	materials	and	digital	
scanning	have	allowed	us	to	create	more	dynamic	
poses	for	our	figures	and	ensure	that	quality	is	
enhanced even further.

As	well	as	launching	two	new	Madame	Tussauds	
attractions	in	Tokyo	and	Wuhan	and	supporting	the	 
other	13	existing	Madame	Tussauds	attractions,	we	also	
produced	one	of	our	most	successful	touring	exhibits	ever,	
with the world number one boy band ‘One Direction’.

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Merlin Entertainments plc Annual Report and accounts 2013 
DELIVERING THE   MAGIC

‘WELL PLACED TO MEET THE NEXT  
SET OF CHALLENGES’

Another	record	breaking	year	in	project	management	has	seen	us	
involved in 35 major projects, in ten countries, with the projects in total 
representing	a	capital	investment	of	over	£190	million.

Projects have been as diverse as hotels (LEGOLAND California) and 
Holiday	Villages	(LEGOLAND	Deutschland),	supporting	our	resort	
strategy;	six	midway	roll	outs;	continuing	our	organic	growth;	an	animal	
Zufari;	a	mind	bending	roller	coaster;	and	a	fantastic	‘Land	of	Chima’.	 
Oh	and	in	our	spare	time	we	moved	the	London	Dungeon!

Innovative	thinking	across	the	whole	of	Merlin	Magic	Making,	remains	 
our	number	one	philosophy.	This,	along	with	delivering	compelling	
propositions that our customers just can’t wait to come and visit, and our 
ability	to	drive	great	value	from	everything	we	produce,	means	that	we	
are	well	placed	to	meet	the	next	set	of	challenges…bring	on	the	fun!

‘AN ACTIVE ROLE IN 
CONSERVATION’

Husbandry and the care of creatures remains the 
number one priority for our aquarium displays 
development team which works across all of our  
44 worldwide SEA LIFE attractions.

Research and development in this area has seen us 
increase our capacity to breed a wider variety and 
greater	numbers	of	creatures	in-house	across	the	
globe.	Notable	successes	have	included	our	first	ever	
squid	breeding	programme	and	a	continuation	of	our	
worldwide	seahorse	breeding	programme.

The team have played an active role out in the  
wider world of marine aquariums and conservation, 
championing	a	number	of	outside	‘think	groups’	 
and conferences. The most noteworthy was the 
organisation	and	hosting	of	the	40th	EUAC	 
(European	Union	of	Aquarium	Curators)	congress	 
in LEGOLAND Billund, where SEA LIFE  
presentations	were	strong	and	numerous.		

‘OUR FIVE MODEL SHOPS GO FROM 
STRENGTH TO STRENGTH’

We	have	continued	to	invest	in	our	five	LEGO	model	
building	facilities	(model	shops).		This	enables	them	to	
continue	to	grow	and	to	produce	ever	more	intricate	
and	detailed	designs	and	LEGO	models	to	entertain	
our	visitors.	During	the	year	most	demand	has	been	
driven	by	the	expansion	of	our	LEGOLAND	hotels	
and	Holiday	Villages,	as	well	as	two	new	LEGOLAND	
Discovery	Centres	and	Water	Parks,	alongside	our	
existing	estate	attractions.

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Merlin Entertainments plc Annual Report and accounts 2013Y
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MADAME TUSSAUDS WUHAN
WHAT DID WE DO?
We teamed up with one of the biggest companies in China, the Wanda Corporation, 
to deliver this important project as we continue our Chinese roll out programme.  
We secured a prime space in their flagship mixed use development. Forming close 
partnerships with both the main developer and the local authority helped to 
enable a successful fast track of the licences and approvals. We were 
particularly pleased that we matched the capital cost to the market opportunity, 
continuing our core skill of delivering excellent value, whilst maintaining our 
compelling reasons to visit.
HOW DID WE DO IT?
We worked closely with all partners to ensure a smooth build and launch, in 
an impressive time scale. The attraction had a great mix of local and national 
Chinese figures, as well as the cornerstone international ‘A list’ stars that 
make up every Madame Tussauds. We recruited a local project management team, 
providing support through our national Chinese management team and our 
international experts, to develop something that we are all proud of. 
WHAT WAS THE RESULT?
A magnificent addition to our Madame Tussauds portfolio, opened ahead of time for 
the very important Chinese Golden Week.  Initial customer reaction and 
satisfaction have been hugely encouraging, underlining our ability to deliver 
the right attraction, at the right cost, with the right quality.

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Merlin Entertainments plc Annual Report and accounts 2013 
MERLIN PEOPLEMERLIN
MERLIN
PEOPLE
PEOPLE

WE DESCRIBE OUR COMPANY’S CULTURE AND VALUES AS THE MERLIN WAY.  IT CAPTURES 
THE ESSENCE OF HOW OUR EMPLOYEES ARE ALIGNED WITH THE ONE ULTIMATE GOAL OF 
DELIVERING MEMORABLE EXPERIENCES TO OUR GUESTS.  OUR PEOPLE STRATEGY IS 
SUPPORTED	BY	THREE	PILLARS:	EMPLOYEE	ENGAGEMENT;	TALENT	AND	DEVELOPMENT;	
AND COMPENSATION AND BENEFITS.  IT ENABLES US TO ACHIEVE OUR AMBITIONS TO BE 
THE BEST COMPANY TO WORK FOR IN OUR INDUSTRY, NURTURE OUR GLOBAL LEADERS 
AND REWARD PERFORMANCE.  THE MEASURE OF OUR SUCCESS IS SHOWN IN OUR 
OUTSTANDING EMPLOYEE ENGAGEMENT SCORE FROM OUR ANNUAL EMPLOYEE SURVEY.

Employee engagement 
The Wizard Wants to Know, our annual online employee survey, 
is	distributed	to	more	than	20,000	global	employees.	It	is	our	
opportunity	to	measure	engagement	and	receive	feedback	on	
what	it’s	like	to	work	for	this	unique	company.	An	amazing	97	per	
cent. of our employees completed the survey and 95 per cent. 
told	us	that	they	enjoy	working	here.	Our	overall	engagement	
increased	once	again	and	was	way	above	our	80	per	cent.	target,	 
a score we are all proud of. The results are a key mechanism to 
continually drive improvements.

Delivering	memorable	experiences	to	our	LEGOLAND	guests

We care about our people and this year we asked over 200 
employees around the world what they wanted from their staff 
areas.		We	developed	guidelines	‘The	Magic	Touch’	to	help	
managers	create	the	inspirational	space	our	people	deserve.	 
We	provided	guidance	on	safety,	cleanliness,	creating	a	relaxing	
environment	and	providing	a	place	for	sharing	all	Merlin	news.

In	order	to	gain	staff	commitment	it	is	essential	that	we	inform	
our	teams	of	Merlin’s	goals	and	objectives	so	all	our	employees	
understand their importance. The intranet provides an effective 
platform where attraction newsfeeds are published.  

32

The traditional methods of newsletters, team briefs and
noticeboards	are	still	vitally	important	to	ensure	the	messages	 
are received by all our front line employees.

STAR	is	our	online	global	recognition	scheme.	It	enables	
employees	to	celebrate	success	by	nominating	colleagues	with	a	
‘Star’	for	outstanding	contribution	or	a	‘Thank	You’	to	recognise	
the	little	things	they	do.	With	over	87,000	Stars	sent	to	
employees worldwide this year, and over 200,000 since the launch 
in	April	2011,	this	great	initiative	has	been	really	embraced	by	our	
global	employee	population.	

Spark an Idea is our online initiative that allows employees the 
opportunity	to	share	their	ideas,	however	big	or	small.	Employees	
can	view	the	ideas	on	the	website;	search;	‘like’	ideas;	or	simply	
look	for	inspiration.	‘Spark	an	Idea’	also	allows	us	to	give	feedback,	
thanking	staff	for	their	contribution	and	letting	them	know	how	it	
will be taken forward. Local Creativity and Innovation Forums 
review	ideas	and	can	escalate	the	truly	outstanding	ones.	These	
are shared with other attractions and passed to Merlin’s Creativity 
Board,	who	can	support	and	fund	exceptional	ideas.	More	than	
2,500 ideas have been submitted since we launched the initiative 
in	2012,	with	many	being	implemented	within	our	attractions.

Recruitment 
Our	aim	is	to	attract	the	best	talent	and	our	recruitment	strategy	
sets	out	our	approach	to	technology,	candidate	experience	and	
diversity.  The introduction of our online recruitment system has 
seen	an	increase	in	the	usage	of	social	media	platforms,	giving	a	
more	structured	and	positive	candidate	experience	and	a	
consistent	selection	process	to	reflect	The	Merlin	Way.		Fairness	
and equality remain key priorities and we ensure our approach to 
recruitment is transparent to all our applicants. Where they need 
support	we	will	do	as	much	as	we	can	to	give	everyone	the	
opportunity to demonstrate their skills and capabilities.

MERLIN PEOPLE

Diversity
We constantly strive to make a positive difference to life at Merlin 
and	are	promoting	gender	diversity	with	a	number	of	initiatives	to	
support	our	female	employees	in	achieving	their	ambitions	and	
career	progression.	Our	strategy	is	designed	to	ensure	we	have	
the	best	people	for	the	right	roles,	with	equality	of	opportunity	
for both men and women. Research shows that companies with a 
more	gender	diverse	workforce	perform	better.	Our	objective	is	
to	achieve	a	more	inclusive	working	environment,	particularly	with	
respect	to	gender	balance,	whilst	promoting	females	on	merit.			
With	the	appointment	of	Fru	Hazlitt	to	the	Board	in	2014,	
females will then be represented at all levels of the business.  
Of	our	entire	permanent	workforce,	approximately	4,000	 
(48 per cent.) are female and ten women leaders occupy  
20 per cent. of senior leadership roles within the Company.

Talent and development
The opportunity for our employees to learn and develop is 
paramount.  In the past year we have introduced several new 
concepts	to	enhance	our	virtual	training	and	to	complement	our	
existing	face	to	face	learning.

We launched Merlin’s School of Magic, our new online collection 
of	learning	materials,	provided	by	the	renowned	Ashridge	Business	
School.  Wherever they are located, our employees are able to 
access	resources	designed	to	enhance	their	personal	and	
professional	development.	These	include	learning	guides,	
pocketbooks,	audios,	videos,	books	and	knowledge	maps.	We	have	
also rolled out webinars to focus on a variety of leadership topics.

Growing	our	leadership	pipeline	is	a	priority,	so	we	can	provide	
the	right	people	with	the	right	experience	at	the	right	time.	2013	
initiatives	to	further	strengthen	this	pipeline	included:

¬		Launching	virtual	training	through	Merlin’s	School	of	 

Magic	and	subject	specific	webinars.	

¬		Delivering	leadership	training	locally	within	Asia,	USA,	Australia	
and	across	Europe,	enabling	different	languages	and	cultures	to	
be taken into consideration.  

¬		Driving	a	global	succession	planning	programme	for	all	senior	
managers,	and	revitalising	induction	programmes	for	new	
senior	managers.

¬		Reviewing	our	global	mobility	policy	to	better	support	 

country to country moves.

¬		Delivering	high	potential	training	and	development	

programmes	for	individuals	identified	as	future	leaders.

XLR8	is	our	graduate	programme	tailored	to	fast	track	high	
academic	achievers	to	marketing	and	general	management	
positions.	Now	in	its	eighth	year,	its	success	continues	to	grow,	
with	graduates	from	top	universities	around	the	world	being	
recruited in the UK, USA, Germany, Australia and China. 
We	are	committed	to	the	long	term	career	development	of	our	
XLR8	graduates,	supporting	their	tailored	career	path	from	entry	
into	Merlin,	up	through	the	business	and	on	to	senior	leadership	
positions. Over the last three years we have climbed the Guardian 
Top	300	graduate	employers	list,	coming	second	for	our	 
industry in 2013.

Compensation and benefits
We	are	committed	to	providing	competitive	compensation	and	
benefit	programmes	which	reflect	the	diverse	needs	of	our	global	
employees and support the culture and business needs.

Share plans 
The	CEO	Award	Plan	was	aimed	at	extending	equity	participation	
to	employees	as	recognition	for	long	service	and/or	outstanding	
contribution	and	was	extended	to	more	than	1,700	employees.	
With	the	flotation	of	Merlin	on	the	London	Stock	Exchange	this	
plan	came	to	an	end	but	the	essence	of	the	scheme,	wanting	all	
employees to own a part of Merlin, is represented in our new 
share plans. 

As	described	elsewhere	in	this	report,	a	number	of	long	term	
incentive	plans	have	been	introduced	to	align	share	incentives	to	
long	term	goals	and	performance.	These	include	an	All	Employee	
Sharesave Plan which provides all permanent employees with the 
opportunity	to	make	savings	over	a	three	year	period	and	buy	
shares in Merlin. This is a key step to further enhance the 
engagement	of	our	employees	with	the	success	of	the	Group.

Benefits
We	continue	to	harmonise	local	benefit	programmes	on	a	
territory	by	territory	basis.	Within	the	UK	we	held	benefits	fairs	
at	all	of	our	attractions	to	increase	awareness	and	understanding	
of	our	benefit	offering,	resulting	in	a	considerable	uptake	in	the	
voluntary	benefit	schemes.	It	was	also	an	ideal	opportunity	to	
start	communicating	about	the	implementation	of	workplace	
pensions to our UK workforce. Our objective is to develop the 
benefits	fair	package	and	make	this	globally	available	over	the	
coming	years.

Mobility 
We	have	made	significant	advances	in	refining	our	international	
mobility	programme	which	allows	us	to	continue	to	support	both	
the	global	expansion	of	our	attractions	as	well	as	succession,	
through	the	ability	of	our	people	to	gain	international	experience.

33

Merlin Entertainments plc Annual Report and accounts 2013corRISKS

AND UNCERTAINTIES

MERLIN HAS A PROACTIVE APPROACH TO THE MANAGEMENT OF POTENTIAL RISKS AND 
UNCERTAINTIES WHICH COULD HAVE A MATERIAL IMPACT ON THE GROUP’S BUSINESS 
PERFORMANCE AND DELIVERY OF ITS STRATEGY AND INVOLVES MANAGEMENT ACROSS 
THE GROUP. THIS IS AN INTEGRATED ‘BOTTOM UP’ AND ‘TOP DOWN’ APPROACH, WITH 
BUSINESS RISKS IDENTIFIED, EVALUATED AND MONITORED BY THE OPERATING, CENTRAL 
SUPPORT AND CORPORATE MANAGEMENT TEAMS. THE PROCESS IS OVERSEEN BY THE 
GROUP’S EXECUTIVE BOARD MEMBERS VIA THE GROUP’S CORPORATE RISK MANAGEMENT 
COMMITTEE, WHICH MEETS FOUR TIMES A YEAR. CORPORATE RISK MANAGEMENT REPORTS 
ARE CIRCULATED FOR ALL EXECUTIVE COMMITTEE AND MAIN BOARD MEETINGS. THE 
HEALTH, SAFETY AND SECURITY COMMITTEE, CHAIRED BY OUR NON- EXECUTIVE 
CHAIRMAN, MEETS QUARTERLY AND FOCUSES SPECIFICALLY ON SAFETY RELATED  
RISKS AND PERFORMANCE.

The Board believes that appropriate processes are in place  
to	monitor	and	mitigate	risks	and	their	potential	adverse	
consequences	to	Merlin.	Such	risks	are	categorised	under	three	
headings;	health,	safety	and	security	risks;	operational	and	 
strategic	risks;	and	financial	risks.	

Health, safety and security risks
Merlin’s	number	one	priority	is	delivering	memorable,	safe	
experiences	to	visitors	and	the	Company	puts	the	health,	safety	
and welfare of both its customers and employees at the forefront 
of	its	operations.	The	Group’s	approach	to	safety	management	is	
based	upon	proactivity	and	continuous	improvement	to	mitigate	
this risk. All incidents are recorded and reviewed to identify any 
trends	or	issues	that	might	need	to	be	addressed	and	relevant	
learning	points	are	shared	across	the	business.

Operational and strategic risks

¬		Brands and offerings  

Merlin’s	brand	offerings	have	been	built	upon	a	reputation	for	
innovation,	consistency	in	quality	and	excellence	in	delivery.	
Revenues may be adversely affected by serious incident, 
accident or an occurrence such as a food- borne illness at the 
Group’s restaurants or a problem with an item sold in its retail 
outlets.	Merlin	mitigates	these	risks	by	maintaining	industry	
leading	standards	of	operating	procedures	and	training,	safety	
and	security	systems,	safety	audits	and	supplier	auditing	 
and	intelligence.

¬		Competition  

Merlin	competes	for	consumer	time	and	expenditure	with	
other offers in the attractions sector and also with other leisure 
and	recreational	activities.	The	strength	of	the	Group’s	brands	
and	the	Group’s	significant	marketing	leverage	help	to	mitigate	
this	risk.		The	Group’s	thorough	market	and	competitor	
research	programmes	provide	insight	and	understanding	of	its	
relative	competitive	position	and	its	customers’	expectations	
and	whether	their	needs	are	being	met.

¬	General economic environment  
  The disposable income of customers and their leisure activity  
	 preferences	are	affected	by	changes	in	the	general	economic		
environment.	The	Group	regularly	engages	with	its	customers		
through	research	and	visitor	feedback	and	acts	upon	the		 	
findings	in	reviewing	its	product	and	service	offering	to	ensure		
that	it	provides	reasons	to	visit,	compelling	and	memorable		
experiences	and	value	for	money.		The	Group’s	spread	of			
  businesses across different locations and economies reduces its  

exposure	to	the	economic	variability	of	any	one	country.

¬	Information technology  

IT	systems	are	integral	to	the	Group’s	operations	and	secure,		
reliable and resilient IT systems performance is critical to   

	 Merlin’s	operational	delivery	and	to	our	financial	 

reporting	processes.		

For	example,	the	Group	relies	significantly	on	credit	and	debit		
card transactions by customers in many locations and  
	 particularly	for	online	bookings.	Our	strategy	of	driving		
	 pre-booking	transactions	via	the	internet	depends	upon	24/7		
accessibility	and	guest	friendly	functionality.	Failure	to	deliver		

34

	
	
	
	
	
	
	
 
	
	
 
 
	
	
RISKS AND UNCERTAINTIES

and maintain appropriate systems availability, or to apply strict  
‘Payment Card Industry’ controls to card transactions, would  
hamper the Group’s ability to trade and to report on  

  performance. The Group has business continuity procedures,  
systems security measures, and procedural controls and    

	 processes	in	place	to	mitigate	these	risks.

¬	Key personnel  
  Merlin is a ‘people business’ and the Group’s performance  
	 depends	largely	on	recruiting	and	retaining	its	employees	and		

senior	managers.	Merlin	mitigates	the	risk	of	losing	key		
	 personnel	through	innovative	recruitment,	training	and		
	 personal	development	programmes,	proactively	managed			

succession	planning	and	through	incentive	schemes,	including		
share ownership, to attract, develop, motivate and retain    
employees	and	senior	managers.

¬	Legal and regulatory 
  Merlin operates in many different jurisdictions and must    

comply	with	a	variety	of	international,	national,	regional	and		
local	laws	and	regulations.	The	risk	of	non-compliance	with		

	 material	laws	and	regulations	is	mitigated	through	the		

appointment	of	specialist	legal	advisers	in	every	jurisdiction	in		
	 which	the	Group	operates	or	is	in	the	process	of	developing		
attractions.	Together	with	the	Group	Legal	Director,	these		
resources	ensure	that	the	Board,	Executive	Committee,	other		
committees	and	operational	management	are	kept	updated	on		
	 material	legal	developments	and	risks	and	legal	and	regulatory		

compliance across the Group.

¬		New site and attraction developments  

The	Group’s	ability	to	grow	its	business	is	dependent	on	
securing	new	sites	in	the	right	locations	and	on	the	right	terms	
as	well	as	on	obtaining	the	necessary	planning	permissions	
both	for	existing	sites	and	new	developments.	Merlin’s	business	
development	and	site	search	teams	are	continuously	identifying	
and	evaluating	options	for	new	site	locations,	working	closely	
with developers and planners in key cities and other locations 
around	the	world.	They	are	building	a	pipeline	of	potential	
locations	to	mitigate	this	risk,	whilst	existing	locations	have	
developed	site	master	plans	to	assist	the	securing	of	the	
necessary	planning	approvals.	Through	Merlin	Magic	Making,	
the	Group’s	centre	of	excellence	for	innovation,	creativity	and	
product	development,	the	Group	is	continually	seeking	out	
new	and	innovative	products	and	means	of	delivering	
memorable	experiences	to	its	customers,	including	 
through	new	IP	partnerships.

¬	Property and the environment  
  With the increased focus on environmental laws and  

regulations	in	many	jurisdictions	around	the	world,	the	Group’s		
ability	to	operate	is	subject	to	meeting	local	environmental		
laws	and	regulations.	There	is	a	clear	focus	on	meeting	legal		
requirements,	in	order	to	mitigate	this	risk.

  The Group’s ability to maintain its operations at its leasehold sites is  
	 dependent	on	securing	periodic	lease	renewals.	Merlin’s	Property		
	 Director	works	proactively	with	site	management	and	legal	advisors		
in	order	to	anticipate	and	manage	such	risks.	The	Group’s	spread	of		
  businesses across different locations and jurisdictions also reduces its  

exposure	to	any	one	site	or	jurisdiction.

¬		Seasonality and weather  

Many	of	Merlin’s	businesses	are	seasonal	and	extreme	weather	
conditions	at	peak	trading	times	could	have	an	impact	on	
business performance. Merlin seeks to maintain a balance in its 
portfolio between activities which are broadly indoor and 
outdoor.		The	Group’s	strategy	of	increasing	its	geographical	
spread of businesses, particularly across North America and 
the	Asia	Pacific	region,	further	reduces	the	potential	impact	 
of this risk.  

Additionally,	Merlin	continues	to	grow	its	annual	pass	revenues	
and	encourages	pre-booked	business	through	online	dynamic	
pricing	and	targeted	promotions.	Each	of	these	strategies	
protects the business from the impact of adverse weather  
that	can	influence	impulse	visits.

Financial risks 
The	Group’s	finance	teams	manage	Merlin’s	financial	risks	in	
accordance with documented and communicated internal control 
procedures.	All	significant	financing	transactions	are	authorised	by	
either	the	Executive	Committee	or	the	Board	according	to	the	
scale	of	commitment.	The	four	key	financial	risks	affecting	the	
Group	are:

¬		Credit risk 

Counterparty	credit	ratings	are	regularly	monitored,	and	 
there	is	no	significant	concentration	of	credit	risk	with	 
any	single	counterparty.

¬		Foreign currency risk  

Merlin’s	borrowings	are	predominantly	denominated	in	
Sterling,	Euros,	US	Dollars	and	Australian	Dollars	to	broadly	
match	the	currencies	of	the	underlying	business	revenues.		
Merlin	keeps	its	currency	exposure	under	review	and	mitigates	
this	with	hedging	where	it	considers	this	to	be	appropriate.

¬		Interest rate risk 

Merlin	finances	its	operations	through	a	combination	of	debt	
and	equity.	Merlin’s	debt	currently	comprises	floating	rate	bank	
debt.	The	resulting	exposure	to	changing	interest	rates	is	
managed	by	fixing	an	appropriate	proportion	of	its	bank	debt	
through	the	use	of	interest	rate	swaps,	transacted	with	its	 
bank counterparties. 

¬		Liquidity risk 

Cash	forecasts	identifying	the	liquidity	requirements	of	the	
Group	are	produced	frequently	and	are	regularly	reviewed	to	
ensure	that	sufficient	financial	headroom	exists	for	at	least	a	
twelve	month	period.	Financial	covenants	relating	to	the	
Group’s	lending	facilities	include	a	requirement	to	maintain	
certain ratios of EBITDA to both net interest payable and net 
debt,	and	these	are	monitored	regularly,	with	certificates	of	
compliance provided to lenders on a quarterly basis. In 
addition,	this	review	process	includes	reviewing	the	forecast	
liquidity	position	of	the	Group	for	at	least	the	next	three	years.

35

Merlin Entertainments plc Annual Report and accounts 2013 
 
 
 
 
	
	
	
	
 
	
	
	
	
	
	
	
	
 
 
	
	
	
	
	
	
 
GROUP

FINANCIAL REVIEW

2013 WAS ANOTHER SUCCESSFUL YEAR FOR MERLIN. THE COMPANY GREW REVENUES BY 
10.9 PER CENT. DRIVING AN INCREASE IN UNDERLYING EBITDA OF 12.8 PER CENT. AND 
GENERATED OPERATING CASH FLOW OF £365 MILLION. THE GROUP CONTINUED TO  
DE-LEVER THROUGH BOTH STRONG CASH FLOW GENERATION AND £200 MILLION OF 
PRIMARY EQUITY ISSUANCE RAISED AS PART OF THE SUCCESSFUL IPO IN NOVEMBER 2013.

Trading summary

Revenue

EBITDA (1)

Operating profit (1), (2)

2013 
£m

2012 
£m

Growth
+/- £m

Change
%

1,192

1,074

118

+10.9%

390

290

346

258

44

32

+12.8%

+12.3%

Net finance costs (1)

(104)

(118)

   14

+12.0%

Profit before tax (1)

186

140

46

+33.0%

Taxation (1)

(24)

(20)

(4)

-18.1%

Net income (1)

162

120

42

+35.6%

Post-tax exceptional and 
non-trading items

(17)

(44)

27

+60.9%

(1)		References	to	EBITDA,	net	finance	costs,	taxation	and	all	other	profit	
measures	in	the	table	above	and	the	following	commentary	are	stated	
on	an	underlying	basis,	before	exceptional	and	non-trading	items	
unless otherwise stated.

(2)		Operating	profit	is	defined	as	EBITDA	less	depreciation	 

and amortisation. 

Details	of	the	Group’s	accounting	policies	are	contained	within	
the	financial	statements	on	pages	84	to	143	and	those	areas	
requiring	significant	judgement	in	the	preparation	of	the	financial	
statements	are	summarised	on	page	91.		

Further	information	regarding	the	Group’s	segmental	analysis;	
geographical	revenues	and	assets;	and	certain	operating	costs	are	
provided	in	note	2.1	to	the	financial	statements.	

Andrew Carr
Chief Financial Officer

36

GROUP FINANCIAL REVIEW

2013 was another 
successful year for Merlin

Trading performance
Revenue grew	by	£118	million,	or	10.9	per	cent.	comprising	 
6.7	per	cent.	like	for	like	growth,	a	£51	million	contribution	from	
new	openings	and	acquisitions,	along	with	favourable	movements	
in	foreign	exchange	rates	and	other	items.	Further	detail	on	the	
impact	of	foreign	exchange	movements	is	provided	below.

Visitor numbers grew	by	10.7	per	cent.	during	the	year,	reflecting	
a	combination	of	underlying	growth	in	the	existing	estate,	the	
contribution	from	the	opening	of	the	LEGOLAND	California	
hotel, as well as the addition of seven new midway attractions. 

The	existing	estate	benefited	from	strong	volume	growth	in	Asia	
and	London,	the	continued	impact	of	ongoing	investment	through	
the	capital	development	cycles,	and	our	strategy	to	develop	our	
parks	into	resorts	by	adding	new	accommodation.	The	UK	
showed	a	degree	of	recovery	following	the	impact	of	the	London	
Olympics in 2012. In addition, the return to more seasonally 
normal	weather	in	northern	Europe	in	2013	following	the	
extremely	wet	weather	in	the	prior	year	also	helped	to	support	
this	year	on	year	growth.	The	challenging	economic	conditions	in	
southern	Europe	have	yet	to	show	significant	improvement.		
However, Gardaland’s performance has stabilised and we 
anticipate	making	further	major	investments	in	the	resort	 
from 2015.  

Revenue per capita (RPC) was £18.14, up by 1.2 per cent. on the 
prior year (2012: £17.93).  This was driven by a combination of 
the	bounceback	in	the	UK,	as	well	as	the	mix	effect	of	the	midway	 
roll out.  The Company’s focus continues to be on revenue 
maximisation	rather	than	specific	volume	or	RPC	targets.			

Over	the	past	five	years,	the	Company	has	grown	revenues	at	a	
compound	annual	growth	rate	of	11.6	per	cent.	with	average	like	
for	like	growth	of	4.2	per	cent.

EBITDA grew	by	£44	million,	or	12.8	per	cent.	to	£390	million	
reflecting	solid	conversion	of	the	revenue	performance.	EBITDA	
growth	from	each	of	the	Operating	Groups	was	partly	offset	by	
an	increase	in	costs	reflecting	the	flow	back	of	one-off	savings	in	
2012, as well as certain additional central costs that arise as a 
result	of	the	Company’s	recent	Listing.

Operating profit growth	of	£32	million	and	12.3	per	cent.	was	
driven	by	the	growth	in	EBITDA,	partially	offset	by	an	increase	in	
the	depreciation	and	amortisation	charge	to	£100	million.	

Finance costs
Net finance costs of £104 million reduced by £14 million (2012: 
£118 million)	reflecting	facility	amendments	made	in	2013	which	
reduced	the	margins	payable	on	the	Group’s	debt	portfolio	and	
the	repayment	of	borrowings	from	the	net	proceeds	of	the	IPO.			

Taxation
A tax charge of	£24	million	is	equivalent	to	an	effective	tax	rate	
of 12.7 per cent. (2012: 14.3 per cent.) of	profit	before	tax.	The	
difference	between	the	reported	effective	tax	rate	and	the	UK	
standard	tax	rate	of	23	per	cent.	is	primarily	due	to	the	
recognition	of	deferred	tax	assets	in	the	UK,	combined	with	
different	tax	rates	that	apply	in	the	various	jurisdictions	we	
operate in around the world.

Post-tax exceptional and non-trading items
Exceptional operating costs before	tax	were	£30	million.	Of	
these, £28 million related to the IPO in November 2013 and a 
further £2 million were incurred in the year related to acquisition 
related activities. No impairment losses were incurred in 2013.  
Further details are provided in note 2.2.

Exceptional finance income	before	tax	of	£16	million	was	
recorded	in	relation	to	gains	and	losses	on	derivative	financial	
instruments	which	were	not	hedge	accounted.

Tax	on	exceptional	and	non-trading	items	amounted	to	a	 
charge	of	£3	million.

Foreign exchange rate sensitivity
Merlin	is	exposed	to	fluctuations	in	foreign	currency	exchange	
rates. The table below shows the impact on revenue of 
movements	in	various	currencies	relative	to	Sterling.

Currency

EUR

USD

AUD

Other

Total

2012 
average 
FX rates

2013 
average 
FX rates

%age 
movement 
in FX rates

Revenue 
impact

1.24

1.58

1.53

-

1.17

1.55

1.62

-

6.0%

2.1%

(6.1%)

-

14

5

(6)

5

18

37

Merlin Entertainments plc Annual Report and accounts 2013GROUP FINANCIAL REVIEW

Earnings per share 
Basic earnings per share was 15.1 pence.

Cash flow

Adjusted earnings per share,	which	excludes	the	impact	of	
exceptional	and	non-trading	items,	was	16.9	pence.

Reconciliation between basic and adjusted earnings

Profit attributable to shareholders

Exceptional items after tax

Adjusted profit attributable
to shareholders

Number of shares (million)

Basic earnings per share

Adjusted earnings per share

2013 
£m

145

17

162

958

15.1p

16.9p

Dividend 
A dividend has not been proposed (2012: £nil). 

The	Company	intends	to	adopt	a	progressive	dividend	policy	
whilst	maintaining	an	appropriate	level	of	dividend	cover	and	
retaining	sufficient	capital	in	the	Group	to	fund	continued	
investment.	It	is	therefore	the	Board’s	current	intention	to	target	
an	initial	payout	ratio	of	approximately	35-40	per	cent.	of	net	
income	normalised	for	Merlin’s	long	term	expected	tax	rate.

The Directors intend that the Company will in future pay an 
interim	dividend	and	final	dividend	in	approximate	proportions	of	
one third, two thirds respectively of the total annual dividend with 
effect	from	2014.	Accordingly,	the	Company	intends	to	propose	
its	first	dividend	at	the	time	of	the	publication	of	the	2014	
half-year results.  If approved, this dividend will be paid in the 
second half of the year.  

Net cash inflow from  
operating activities

Capital expenditure

Acquisition of  Turkuazoo and
retail outlet (2012: Living and Leisure Australia)
Proceeds from bank loans, net of financing 
costs

2013 
£m

2012 
£m

365

348

(152)

(163)

(11)

(156)

-

167

Net proceeds from IPO

194

Refinancing and repayment of borrowings

(179)

-

-

Interest paid, net of interest received

(92)

(108)

Other

Net cash inflow for the year

-

125

(7)

81

Merlin continues to be highly cash generative. During	2013	the	
Group	generated	a	net	operating	cash	flow	after	tax	of	£365	
million,	after	taking	account	of	the	net	cash	flow	impact	of	
exceptional	and	non-trading	items.

Capital expenditure of £152 million was incurred in order to 
invest	in	both	the	existing	estate	businesses	(£95	million)	and	 
new	openings	(£57	million).		

In	line	with	our	strategy,	Merlin’s	capital	investment	programme	
creates	new	attractions	for	the	existing	businesses	following	the	
investment	cycles	laid	down	for	each	Operating	Group.	The	year	
on	year	reduction	was	driven	predominantly	by	the	timing	of	the	
capital investment cycles in the Group’s theme parks and resorts.

The	LEGOLAND	Parks	Operating	Group	also	saw	a	significant	
uplift	from	the	opening	of	the	new	250	room	hotel	in	
LEGOLAND	California	and	the	Knight’s	Castle	themed	hotel	at	
LEGOLAND Deutschland. Overall, the Group invested £18 
million	in	new	accommodation	projects	in	2013,	creating	284	
rooms,	consistent	with	our	long	term	plans	of	an	average	of	 
£25 million spend and 200 new rooms/keys per annum. 

All major capital projects are appraised both operationally and 
financially	and	Merlin	sets	clear	project	return	targets	to	assist	in	
assessing	the	viability	and	prioritisation	of	capital	investment	projects.			

The	Group	invested	£38	million	in	expanding	the	midway	
portfolio.	Six	new	attractions	were	opened	in	2013	and	we	are	
on	track	for	a	further	six	in	2014.		

38

Merlin Entertainments plc Annual Report and accounts 2013GROUP FINANCIAL REVIEW

Acquisitions in	2013	were	primarily	in	respect	of	the	Turkuazoo	
aquarium	in	Istanbul	and	a	retail	outlet	in	London	(including	the	
repayment	of	borrowings).	In	2012	the	strategic	acquisition	of	
LLA	totalled	£156	million	including	the	purchase	of	assets	net	of	
cash	acquired	(and	repayment	of	borrowings).	Further	details	are	
provided in note 3.1.

Net interest paid in	2013	has	reduced	reflecting	the	impact	of	
the amendment to the Group’s debt facilities made in mid- 2013 
and the repayment of debt from the proceeds of the IPO.

Net debt

Bank loans and borrowings

2013
£m

1,185

Less: cash and cash equivalents

(264)

2012
£m

1,337

(142)

1,195

84

1,279

3.7

921

85

1,006

2.6

Net bank debt

Finance lease obligations

Net debt

Leverage on net debt  
to underlying EBITDA
Maturity of bank  
borrowing facilities

July 2019

July 2017

Loan facilities  
During	the	year,	Merlin	amended	the	terms	of	its	borrowing	
facilities	to	reduce	the	margin	payable	on	borrowings	and	
extended	the	maturity	of	the	facility	by	two	years	to	July	2019.	
Further details are provided in note 5.2. The reduction in net debt 
as a result of the primary proceeds of the IPO led to a further 
reduction	in	the	margin	payable	on	the	borrowings.	

The Facilities Agreement requires Merlin to comply with certain 
financial and non- financial covenants. 
The	financial	covenants	include	a	requirement	to	maintain	certain	
ratios of EBITDA to both net interest payable and net debt.  The 
Facilities	Agreement	is	secured	by	fixed	charges	over	the	shares	in	
certain Group companies and certain intra-Group receivables.

Merlin has a revolving facility of £150 million (2012: £138 
million). This facility is in addition to the term debt and is available 
to	finance	working	capital	requirements	and	for	general	corporate	
purposes. As at 28 December 2013, £nil had been drawn down 
from	the	revolving	facility	(2012: £nil). 

Leverage on net debt at the year end equates to 2.6x	underlying	
EBITDA (2012: 3.7x),	recognising	both	the	growth	 
in	EBITDA	and	the	repayment	of	bank	debt	during	the	year.	

Merlin’s loan facilities (drawn and undrawn) and the level of 
interest rate swaps (see note 5.6) are set in order to provide 
suitable	financing	for	the	Group’s	future	expansion	plans.

Net assets
The IPO enhanced the strength of the balance sheet, with net 
assets	of	the	Group	increasing	from	£617	million	in	2012	to	 
£944 million in 2013.

This	reflects	the	net	IPO	proceeds	of	£194	million	and	 
£145	million	profit	for	the	year,	net	of	£12	million	of	other	
comprehensive	income,	primarily	exchange	differences	arising	on	
the	retranslation	of	assets	denominated	in	foreign	currencies.

As we announced in our IPO Prospectus, we intend to shortly 
complete a capital reduction process whereby, subject to court 
approval, £3,183 million of share premium will be converted into 
profit	and	loss	reserves.	This	conversion	has	no	effect	on	the	
overall net asset position but increases distributable reserves by 
an equivalent amount. 

Return on capital employed (ROCE)
The Board considers ROCE to be an important metric for 
appraising	financial	performance	and	uses	it	in	the	remuneration	
of	senior	executives.	The	profit	measure	used	in	calculating	ROCE	
is	based	on	underlying	net	operating	profit	after	taking	into	
account	a	normalised	long	term	tax	rate.	The	capital	employed	
element	of	the	calculation	is	based	on	net	operating	assets	which	
include	all	net	assets	other	than	deferred	tax,	financial	assets	and	
liabilities, and net debt. ROCE in 2013 was 10.2 per cent. 

Summary 
Overall	I	am	again	very	pleased	with	our	financial	performance	 
in	2013.	The	continued	strong	trading	of	the	Group	and	the	long	
term	shareholding	structure	following	the	IPO	give	an	appropriate	
financial	platform	on	which	we	can	pursue	our	aggressive	growth	
strategy	based	around	our	six	strategic	growth	drivers.	

Andrew Carr
Chief Financial Officer
26 February 2014

39

Merlin Entertainments plc Annual Report and accounts 2013CORPORATE GOVERNANCE

MERLIN PEOPLECORPORATE

SOCIAL RESPONSIBILITY

MERLIN IS PASSIONATE ABOUT THE WAY IT CONDUCTS ITS BUSINESS AND ARTICULATES 
THIS THROUGH ‘THE MERLIN WAY’.  THESE VALUES ARE COMMUNICATED TO ALL 
EMPLOYEES AND, ALONGSIDE THEIR COMMERCIAL RESULTS, ARE HOW THE PERFORMANCE 
OF MANAGEMENT AND EMPLOYEES IS EVALUATED. WE ALSO BELIEVE IN HAVING A 
PROACTIVE INVOLVEMENT WITH THE COMMUNITIES IN WHICH WE OPERATE AND WITH 
THE MARINE ENVIRONMENT AROUND WHICH THE SEA LIFE BRAND HAS BEEN BUILT.  OUR 
PEOPLE ARE KEY PARTICIPANTS IN THESE INITIATIVES - AND DO SO WITH A PASSION.  

Conservation and wildlife  
As	well	as	being	the	world’s	premier	operator	of	aquariums	
through	our	SEA	LIFE	brand,	Merlin	also	operates	world	standard	
zoos	in	the	UK	and	Australia	and	cares	for	marine	mammals	
around	the	world.	The	Company	has	an	excellent	reputation	for	
the ethical and responsible care, preservation and conservation of 
animals and the marine environment. This reputation is widely 
acknowledged	by	expert	organisations	around	the	world.

¬	Busan	Aquarium	successfully	bred	second	generation	Weedy		

Sea	Dragons	-	a	world	first!

¬		SEA	LIFE	were	very	successful	in	breeding	seven	Gentoo	
Penguins	at	Billund	which	is	excellent	for	a	first	breeding	
season,	while	twelve	Gentoo	chicks	are	currently	being	raised	
in SEA LIFE Melbourne, Australia and Kelly Tarlton’s SEA LIFE   
in Auckland, New Zealand.   

In 2013 we launched the SEA LIFE Marine Conservation Trust. 
The	Trust	has	been	set	up	to	fund	global	marine	conservation	
campaigns	utilising	the	scale	and	network	of	SEA	LIFE	to	maximise	
the	efficiency	of	the	funds	raised.	A	calendar	of	fundraising	events	
and	campaigns	is	planned	for	2014	across	the	SEA	LIFE	estate	and	
we	are	aiming	to	raise	more	funds	and	awareness	of	marine	
threats than ever before. 

Breed, Rescue, Protect
‘Breed,	Rescue,	Protect’	is	a	global	initiative	that	actively	engages	
our	guests	and	employees	in	our	conservation	and	welfare	work.

Breed
This	was	a	great	year	for	successful	breeding	of	many	marine	
species across the SEA LIFE network, with over 70 different 
species	and	over	6,200	individual	animals	bred.	Key	highlights	have	
included	significant	breeding	of	seahorses,	tropical	sharks	and	
penguins.		Some	of	the	most	notable	successes	have	been:

¬		Tropical	sharks,	with	Chang	Feng	Ocean	World	Shanghai	
breeding	three	White	Tip	Reef	Sharks	and	SEA	LIFE	
Scheveningen	with	the	birth	and	rearing	of	a	Black	Tip	Reef	Shark.

¬	The	first	ever	successful	fertilisation	of	a	bamboo	shark	in	 

SEA	LIFE	Melbourne	through	artificial	insemination.

Rescue
We have rescued more than 120 injured or orphaned seal pups 
through	our	European	seal	sanctuaries	and	successfully	returned	
many of them back to the wild after a period of rehabilitation and 
care.	SEA	LIFE	Blankenberge	alone	rescued	22	seal	pups.	

Globally across SEA LIFE sites, 83 turtles were rescued with the 
majority	of	these	being	cared	for	by	our	Australia	and	New	
Zealand	sites.	Eleven	of	these	were	then	satellite	tagged	and	can	
be tracked on www.turtlewatch.org.au. Australasian sites alone 
rescued 34 different species and 135 animals, with 59 releases 
back to the wild.

The USA SEA LIFE Centres provided homes to four additional 
rescued but non-releasable sea turtles and continue to provide 
homes	to	unwanted	pet	reptiles,	fish	and	sharks	wherever	possible.

In	July,	two	Finless	Porpoises	were	released	back	to	their	ocean	
home	after	being	cared	for	at	our	Busan	Aquarium	in	South	
Korea.	This	species	is	under	significant	pressure	in	the	 
wild	with	the	main	threats	being	as	a	result	of	by-catch	during	
commercial	fishing	activity.	This	was	a	great	opportunity	for	the	
Busan	Aquarium	to	take	part	in	an	ongoing	‘Rescue,	Rehabilitation	
and	Release’	programme	in	partnership	with	the	South	 
Korean Government.

40

	
	
CORPORATE SOCIAL RESPONSIBILITY

Merlin has an excellent reputation for the ethical 
and responsible care, preservation and conservation 
of animals and the marine environment

Protect
We	continue	to	campaign	alongside	the	Whale	and	Dolphin	
Conservation	Society	in	the	pursuit	of	global	protection	for	all	
cetaceans	and,	most	importantly,	for	the	banning	of	mass	culls	 
and capture from the wild. Our UK SEA LIFE teams have been 
working	alongside	the	Marine	Conservation	Society	to	secure	
Marine Protection Zones around the UK coastline. 

Again,	local	teams	around	the	world	have	reported	their	own	
successes,	most	notably:

¬		SEA LIFE Centres in the USA continued to develop local 
conservation	programmes	and	supported	the	Whale	and	
Dolphin	Society’s	Right	Whale	Conservation	programme,	
assisting	in	the	collection	of	over	75,000	signatures	to	support	
the	extension	of	the	boat	strike	rule	in	US	waters.

¬		In	partnership	with	the	Scottish	Sea	Angling	Conservation	
Network,	SEA	LIFE	Loch	Lomond	successfully	tagged	and	
released	107	sharks	including	Tope,	Spurdog,	Bullhuss,	Rays	and	
Common Skate.

¬		Chang	Feng	Ocean	World	Shanghai	hosted	‘Running	for	the	
Yangtze	River	Porpoise’	during	December.		This	event	was	in	
collaboration with WWF and the Wuhan Baiji Conservation 
Fund	to	raise	public	awareness	about	the	endangered	
porpoise	and	about	protecting	our	aquatic	environments	 
and their animals.

¬		Also of note is the accreditation of SEA LIFE Kansas City to 
the	American	Association	of	Zoos	and	Aquariums,	putting	it	
among	the	top	ten	per	cent.	of	the	over	2,000	animal	
attractions in North America.

Zoos
WILD	LIFE	Sydney	has	raised	donations	with	all	funds	going	
directly to Koala and Bilby habitat preservation and conservation.  
They also launched the WILD LIFE Conservation fund (National 
Threatened Species Day) and have launched ‘Adopt a Koala’ and 
‘Adopt	a	Bilby’	programmes.

The	zoo	at	Chessington	World	of	Adventures	Resort	continues	its	
successful	breeding	programmes	with	three	Scimitar	Horned	
Oryx,	two	Gentle	Lemurs	and	two	Golden	Headed	Tamarins	all	
being	bred	this	year.	We	now	house	over	ten	per	cent.	of	the	
entire European collection of Gentle Lemurs which is a  
critically	endangered	species.	

The	zoo	at	Chessington	World	of	Adventures	Resort

It was a successful year for the translocation of animal stock. We 
have imported three male White Rhinos, four male Giraffes, four 
Blesbok	and	five	Nile	Lechwe;	and	have	moved	two	Gorillas	out	
of	the	collection	to	participate	in	breeding	programmes	at	
ZooParc	de	Beauval	and	Leipzig	in	Europe.	

The	Chessington	Conservation	Fund	continues	to	grow	and	has	
built on the partnership with the World Land Trust which is now 
supporting	a	ranger	in	Equador	to	oversee	the	128	acres	of	
rainforest	(equivalent	in	size	to	Chessington	Resort)	secured	last	
year	to	protect	the	area	from	illegal	logging.	Chessington	provided	
significant	support		to	the	European	Association	of	Zoos	and	
Aquaria,	ending	the	year	as	their	second	biggest	donor	(€20,000),	
out	of	over	300	zoos	across	Europe.							

41

Merlin Entertainments plc Annual Report and accounts 2013CORPORATE SOCIAL RESPONSIBILITY

Human rights and social responsibility 
In	addition	to	taking	the	time	to	understand	the	real	needs	of	our	
visitors	in	order	to	provide	them	with	attractions	and	experiences	
which	combine	safe,	quality	environments	with	exciting,	often	
educational	experiences,	we	also:	

¬		Develop our products in line with broad environmental 
needs.	This	is	reflected	in	our	choice	of	location	and	our	
efforts	to	respect	local	social	and	environmental	issues;	our	
responsible care and choice of the animals and marine life we 
exhibit;	our	worldwide	campaigning	and	rescue	activities;	and	
our	choice	and	management	of	suppliers.	

¬		Work in partnership with the communities in which we 
operate. We	seek	to	develop	attractions	that	reflect	the	
culture, locale and environment in which they are situated, not 
to	impose	a	‘one	size	fits	all’	solution	on	them.	

¬		Apply ‘The Merlin Way’ in our dealings with our workforce, 
with	equal	opportunities	in	all	areas	including	recruitment,	
promotion,	development	and	benefits.	We	work	as	one	team	
supporting	and	trusting	one	another,	encouraging	and	
recognising	individual	initiative	and	responsibility	as	well	as	
respecting	individual	contributions.	Our	aim	is	to	ensure	all	 
our	colleagues	enjoy	their	work,	develop	their	full	potential,	
celebrate	success	and	learn	from	experience.	

¬		Extend	that	respect	and	team	approach	to	all	our	business	

dealings	with our business partners and advisors.

¬		Insist	that	all	of	our	retail	suppliers	sign	our	ethical terms and 

conditions before we place any orders with them. We have an 
independent Far East audit company in place that audits our 
suppliers’	factories	in	the	areas	of	child	labour,	working	
conditions and environmental impact.

Merlin	does	not	have	a	specific	human	rights	policy	at	present	but	
we	believe	that	through	the	actions	we	take	as	outlined	above,	we	
adhere	to	internationally	proclaimed	human	rights	principles.	We	
will	give	careful	consideration	to	whether	a	specific	human	rights	
policy is needed in the future.

Environmental policy and greenhouse gas 
emissions reporting
The	Company	meets	all	of	its	legal	obligations	in	respect	of	waste	
management	and	recycling	in	each	of	the	jurisdictions	in	which	we	
operate.	In	the	UK,	Merlin	is	registered	for	the	Government’s	
Carbon	Reduction	Commitment	(CRC)	Energy	Efficiency	Scheme	
under which the Company surrendered 44,380 CRC allowances 
in October 2013. The CRC scheme requires the Company to 
collect information on the CO2 emissions from use of electricity 
and	gas	in	the	UK.	

During	the	year,	the	UK	Government	introduced	a	requirement	
that	UK	listed	companies	should	report	their	global	levels	of	
Greenhouse Gas (GHG) emissions in their Annual Reports and 
accounts. The mandatory requirement is for disclosure of direct 
emissions	(defined	as	scope	1),	for	example	from	heating,	cooling,	
transport	fuel,	and	indirect	emissions	(scope	2),	for	example	from	
purchased	electricity,	and	only	to	the	extent	that	such	emissions	
are the responsibility of the Company.

Prior to the IPO in November 2013 Merlin had over a number of 
years	been	undertaking	a	number	of	initiatives	in	this	area.	This	has	
included	engaging	with	the	Carbon	Trust	to	identify	our	UK	
carbon footprint and to identify opportunities to reduce it, for 
example,	by	replacing	old	technology	bulbs	with	low	energy	or	
LED	lighting.	Other	initiatives	have	included	provision	of	capital	
expenditure	budgets	for	sites	to	test	and/or	implement	
environmentally	focused	initiatives	such	as	outdoor	swimming	
pool	covers;	power	correction;	power	limitation;	and	solar	power	
for	signage.	We	have	also	introduced	an	annual	‘Environmental	
Award’	to	encourage	sites	to	identify	and	implement	 
relevant initiatives. 

At	a	Group	level	Merlin	has	not	in	the	past	collected	the	global	
data	necessary	to	meet	these	GHG	emissions	reporting	
requirements and therefore is unable to comply with these new 
reporting	requirements	as	at	28	December	2013.	Subsequent	to	
the IPO in November 2013 the Group’s intention is to establish 
processes for the capture of the relevant data. The Company 
should therefore be able to meet these requirements when it 
reports for 2014.

42

Merlin Entertainments plc Annual Report and accounts 2013 
CORPORATE SOCIAL RESPONSIBILITY

In 2013, more attractions than ever before have 
hosted visits from Merlin Magic Wand children

Merlin’s Magic Wand children’s charity  
Our	children’s	charity,	Merlin’s	Magic	Wand,	puts	the	magic	back	
into	the	childhoods	of	seriously	ill,	disabled	and	disadvantaged	
children	across	the	world	by	arranging	great	days	out	at	our	
attractions. For those children faced with conditions and 
circumstances	that	prevent	them	from	having	a	day	out,	the	
charity	delivers	‘Taking	the	Magic	to	the	Children’	projects,	a	local	
outreach	initiative	designed	to	take	Merlin’s	Magic	to	severely	ill	
children that live within the localities of Merlin attractions.

2013	has	been	the	biggest	year	yet	for	Merlin’s	Magic	Wand,	
providing	over	36,000	tickets	to	enable	disadvantaged	children	
and	their	families	to	have	magical	days	out	at	Merlin	attractions	all	
over the world. In 2013, more attractions than ever before have 
hosted	visits	from	Magic	Wand	children	(rising	from	47	 
attractions in 2012 to 77 attractions in 2013). 

We	have	also	continued	our	‘Taking	the	Magic	to	the	Children’	
outreach	programme	in	2013.	This	year	saw	the	opening	of	our	
Alton Towers themed playroom at the University Hospital in 
North	Staffordshire;	the	opening	of	a	unique	Merlin	playroom	at	
Kupferhof	Children’s	Centre	in	Hamburg;	and	projects	in	progress	
in Blackpool, Berlin and Hunstanton.

Merlin	Entertainments	provides	funding	to	the	charity	and	
supports	the	day	to	day	operation	by	providing	office	
accommodation	and	facilities	at	no	cost	and	by	subsidising	the	
employment costs of the small charity team.  

In addition to this, the Company donates the tickets distributed by 
the charity and which have a retail value of over £1 million. This 
enables	the	charity	to	use	fundraising	to	provide	travel	grants,	
without which many of the children that we help would not be 
able	to	visit,	and	to	deliver	the	‘Taking	the	Magic	to	the	Children’	
projects.  

2013	has	been	a	great	year	for	fundraising.	We	have	received	
tremendous support from the network of attractions across the 
globe.	Merlin	teams	worldwide	have	shown	dedication,	
commitment	and	creativity	raising	over	£274,000	through	
fundraisers,	ranging	from	abseiling	down	the	dome	of	Madame	
Tussauds London to a Food Truck Wars event in Florida. 

Merlin visitors around the world have also rallied behind the 
charity,	dropping	their	change	into	collection	tins	at	attractions	
and	getting	involved	with	events	such	as	the	Halloween	themed	
raffle	at	the	Hamburg	Dungeon.	

Corporate partners turned out in force to raise money at our 
annual	cricket	day;	over	£25,000	was	raised.	CVC	has	confirmed	
its	continued	support	for	Merlin’s	Magic	Wand	this	year,	providing	
support	through	events,	partnership	activity	and	an	ongoing	
financial	commitment	to	the	charity.		

With	ever	increasing	support,	we	are	confident	that	Merlin’s	
Magic	Wand	will	make	an	even	greater	difference	in	2014.

Local attraction community involvement 
Our attractions around the world are active in local community 
projects and initiatives.

These	can	range	from	supporting		local	projects	to	find	a	way	to	
replace	copper	in	the	fishing	nets	used	by	local	fishing	teams,	to	
sponsoring	a	local	canal	to	‘clean	up’	every	quarter	and	running	an	
annual	ethical	fishing	morning,	teaching	people	what	they	can	
catch	while	fishing	and	how	to	do	this	responsibly.

In	another	local	initiative,	nearly	2,500	guests	made	up	of	children	
suffering	from	cancer	and	heart	diseases	and	their	families	came	
for	an	unforgettable	day	at	LEGOLAND	Billund.

We also support local community initiatives in and around the 
South	Bank	and	London	generally,	including	funding	a	community	
chest pot for local charities and ticket and out of hours  
event donations.

Alton Towers themed playroom at the University Hospital in  
North Staffordshire

43

Merlin Entertainments plc Annual Report and accounts 2013CORPORATE

GOVERNANCE STATEMENT

MERLIN BELIEVES THAT EFFECTIVE CORPORATE GOVERNANCE IS A FUNDAMENTAL ASPECT 
OF A WELL RUN COMPANY AND IS COMMITTED TO MAINTAINING HIGH STANDARDS OF 
CORPORATE GOVERNANCE ACROSS ITS GROUP.

Introduction 
Merlin	has	a	premium	listing	on	the	London	Stock	Exchange	
(Listing).	As	such	it	is	subject	to	the	UK	Corporate	Governance	
Code (2012) (the Code), the Disclosure and Transparency Rules 
(the	DTRs)	and	the	Listing	Rules.	In	addition,	Merlin	has	regard	for	
the views of its shareholders and institutional shareholder 
representative bodies.

(excluding	the	Chairman)	are	independent	of	the	Company,	the	
Board	is	committed	to	becoming	compliant	with	this	
recommendation	during	2014.

Apart from the structure of the Board, Merlin has complied 
throughout	the	accounting	period	with	all	relevant	provisions	of	 
the	Code,	the	DTRs	and	the	Listing	Rules.

The	Code	can	be	viewed	on	the	website	of	the	Financial	Reporting	
Council (www.frc.org.uk).	The	DTRs	and	the	Listing	Rules	can	be	viewed	
on the website of the Financial Conduct Authority (www.fshandbook.info).

Statement of compliance
In	preparation	for	Listing,	Merlin	undertook	a	review	of	its	
governance	structure	in	order	to	identify	changes	which	would	need	
to	be	implemented	prior	to	and	on	Listing	in	order	to	ensure	a	
strong	governance	environment	and,	so	far	as	reasonably	possible,	
full	compliance	with	the	Code,	the	DTRs	and	the	Listing	Rules.	The	
principal	area	in	which	the	Company’s	governance	structure	needed	
to	be	strengthened	in	order	to	be	fit	for	life	as	a	listed	plc	related	to	
the composition of its Board and Committees.  The Board 
recognised	the	need	to	strengthen	the	Board	and	its	Committees,	in	
particular	by	appointing	additional	independent	Non-executive	
Directors.	Accordingly,	in	the	months	prior	to	Listing	the	Company	
conducted	a	rigorous	search	process	through	Spencer	Stuart,	an	
external	search	company	with	no	links	to	the	Company.	As	a	result,	
four	highly	experienced	independent	Non-executive	Directors	were	
identified	with	a	wide	range	of	relevant	industry	knowledge.	Charles	
Gurassa,	Ken	Hydon	and	Miguel	Ko	joined	the	Board	prior	to	Listing	
and	Fru	Hazlitt	will	join	the	Board	in	April	2014.	In	addition,	the	
Company’s three pre-IPO major shareholders reduced their 
representation on the Board to one Director each.  

Leading	up	to	the	IPO	the	new	Directors	were	subject	to	a	full	
induction process as they familiarised themselves with the Group, its 
operations	and	its	management,	both	through	personal	meetings	and	
time	spent	reviewing	and	consulting	on	the	IPO	offer	documents.

Together	with	Sir	John	Sunderland	as	Chairman	of	the	Company,	the	
Board	is	confident	that	it	has	the	strength,	skills	and	experience	to	
govern	the	Company	appropriately	and	effectively.	Although	the	
composition of the Board does not at this time fully comply with the 
recommendation of the Code that at least half the Directors 

Evaluation of effectiveness
As	the	Company	has	only	been	listed	for	a	short	period	during	
2013, the Board and its Committees considered that it was not 
appropriate	to	conduct	an	externally	facilitated	evaluation	of	their	
effectiveness. Each member of the Board and its Committees has 
conducted an internal evaluation of their effectiveness and has 
concluded	that	throughout	the	year	the	functions	and	responsibilities	
included within the remit of each had been effectively undertaken. 
The	Board	and	the	Committees	had	regard	to	the	fact	that	the	
Company	and	the	Group	had	undergone	a	significant	degree	of	
scrutiny of the applicable controls, systems and procedures in 
preparation	for	Listing	and	that	a	thorough	due	diligence	and	
verification	process	had	not	disclosed	any	material	weaknesses.

Investor relations
The Company communicates with institutional and private 
shareholders in a number of ways. 

Merlin’s	website	is	regularly	updated	with	news	and	information,	
including	this	Annual	Report	which	sets	out	our	strategy	and	
performance	together	with	our	plans	for	future	growth.	Going	
forward our presentations to analysts and shareholders will be 
available on the Company website, and at our Annual General 
Meeting	all	shareholders	have	the	opportunity	to	vote	on	the	
resolutions proposed.

During	the	year	the	Company	met	regularly	with	potential	
institutional	investors	as	part	of	the	preparation	for	Listing	and	such	
meetings	will	continue	on	a	regular	basis.	This	activity	is	led	by	the	
Chief	Executive	Officer	(CEO)	and	the	Chief	Financial	Officer	
(CFO),	together	with	the	Company’s	Investor	Relations	team,	and	
procedures	are	in	place	to	then	keep	the	Board	regularly	informed	
of such investors’ views. This process will continue to evolve as 
Merlin	builds	on	its	relationships	with	external	investors	in	the	
months	and	years	post	Listing.

44

BOARD

OF DIRECTORS

The	members	of	the	Board	during	the	year	and	at	the	date	of	this	Report	are	as	follows:

Sir John Sunderland, 
Non- executive Chairman 

Nick Varney, 
Chief Executive Officer 

Andrew Carr,
Chief Financial Officer 

Sir	John	was	appointed	Non-	executive	
Chairman of Merlin Entertainments in 
December 2009 and was appointed 
Non-executive	Chairman	of	the	 
Company on 20 October 2013. 

Nick	has	over	22	years’	experience	in	 
the visitor attractions industry and was 
appointed	Chief	Executive	Officer	of	
Merlin Entertainments in 1999. He was 
appointed a Director of the Company  
on 20 October 2013. 

Andrew	is	a	qualified	chartered	
accountant and was appointed Chief 
Financial	Officer	of	Merlin	Entertainments	
in 1999. He was appointed a Director of 
the Company on 20 October 2013.

Prior	to	that,	Nick	was	Managing	Director	
of Vardon Attractions and a main board 
director of Vardon plc. In 1999 Nick led 
the	management	buyout	of	Vardon	
Attractions to form Merlin Entertainments 
and, in 2005, initiated the process which 
led to its acquisition by Blackstone. Before 
joining	Vardon	Attractions,	Nick	held	senior	
positions within The Tussauds Group, 
including	Marketing	Director	of	Alton	
Towers	and	Head	of	Group	Marketing.

Prior to that, Andrew was Financial 
Director of Vardon Attractions and played 
a	key	role	in	the	management	buyout	of	
Vardon Attractions to form Merlin 
Entertainments in 1999 and in the 
subsequent	business,	including	two	
follow-on buyouts and the acquisitions of 
LEGOLAND, Gardaland and The Tussauds 
Group.	Before	joining	Vardon	Attractions,	
Andrew trained, and was subsequently 
head	of	a	regional	Corporate	Finance	
Department, at KPMG.

Sir	John	is	currently	a	Non-	executive	
Director of Barclays Bank PLC and AFC 
Energy	plc	and	an	adviser	to	CVC,	one	 
of the Company’s major shareholders. 
Previously,	Sir	John	was	Chairman	of	
Cadbury Schweppes from 2003 to 2008 
and	Chief	Executive	Officer	from	1996	to	
2003.	Sir	John	was	also	President	of	the	
CBI from 2004 to 2006, President of the 
Chartered	Management	Institute	from	
2006 to 2007, President of the Food and 
Drink Federation from 2002 to 2004, a 
Non-	executive	Director	of	the	Rank	
Group from 1998 to 2006 and a  
Director	of	the	Financial	Reporting	
Council	from	2004	to	2011.	Sir	John	is	 
also the Chancellor of Aston University,  
a member of the Council of The University 
of	Reading	and	an	Associate	Member	 
of BUPA.

45

BOARD OF DIRECTORS

Charles Gurassa, 
Senior Independent Non-executive Director 

Ken Hydon,
Non- executive Director

Miguel Ko,
Non- executive Director

Charles was appointed Senior 
Independent	Non-executive	Director	of	
Merlin Entertainments with effect from  
1 September 2013 and Chairman of the 
Remuneration Committee with effect 
from 1 October 2013, in both cases 
conditional	on	IPO	taking	place.	He	was	
appointed a Director of the Company on 
20 October 2013 whereupon he assumed 
the positions of Senior Independent 
Non-executive	Director	and	Chairman	 
of the Remuneration Committee of  
the Company.  

Charles is currently the Senior 
Independent Director and Deputy 
Chairman	of	easyJet	plc	and	the	Non-
executive	Chairman	of	Tragus,	NetNames	
and	Genesis	Housing	Association.	Charles	
has spent 35 years in the travel and 
tourism industry where his roles included 
Group	Chief	Executive	of	Thomson	Travel	
Group	plc,	Director	of	Passenger	and	
Cargo	Business	at	British	Airways,	
Executive	Chairman	of	TUI	Northern	
Europe and Airline Group and Board 
Member of TUI AG. He is Chairman of 
National Trust Enterprises.

Ken	was	appointed	a	Non-executive	
Director and Chairman of the Audit 
Committee of Merlin Entertainments with 
effect from 1 October 2013, conditional 
on	IPO	taking	place.	He	was	appointed	a	
Non-executive	Director	and	Chairman	of	
the Audit Committee of the Company on 
20 October 2013.  

Miguel	was	appointed	a	Non-executive	
Director of Merlin Entertainments with 
effect from 1 September 2013, conditional 
on	IPO	taking	place.	He	was	appointed	a	
Non-executive	Director	of	the	Company	
on 20 October 2013.  

Ken	is	currently	a	Non-executive	Director	
of Reckitt Benckiser Group plc and 
Pearson Plc. Previously, he was CFO of 
Vodafone Group Plc. Ken was also a 
Non-executive	Director	of	Tesco	Plc	from	
2004	to	2013	and	a	Non-executive	
Director of Royal Berkshire NHS 
Foundation Trust from 2005 to 2012. 

Miguel	is	currently	Non-executive	
Chairman of Starwood Hotels & Resorts 
Worldwide,	Asia	Pacific	Division.	He	is	also	
an	Independent	Non-executive	Director	
of Formula One (Delta Topco Limited), 
Samsonite	International	S.A.,	Changi	
Airport Group and Surbana International 
Consultants	Holdings.	From	2000	to	2012,	
Miguel	was	Chairman	and	President	of	
Starwood	Hotels	&	Resorts,	Asia	Pacific.	
Before	joining	Starwood,	he	was	President,	
Asia	Pacific	of	Pepsi-Cola	International	&	
ITT	Sheraton	Corporation.	Miguel	
received his B.A. in Economics from 
University of Massachusetts, Boston and 
Master in Business Administration from 
Suffolk University, United States. He is  
also	a	non-practising	Certified	Public	
Accountant (CPA), licensed by the State 
Board of Accountancy in the State of  
New Hampshire, United States.

46

Merlin Entertainments plc Annual Report and accounts 2013BOARD OF DIRECTORS

Søren Thorup Sørensen,
Non- executive Director 

Dr. Gerry Murphy, 
Non- executive Director 

Rob Lucas, 
Non- executive Director 

Søren	was	appointed	a	Non-	executive	
Director of the Company on 20 October 
2013,	representing	KIRKBI.	

Gerry	was	appointed	a	Non-	executive	
Director of the Company on 20 October 
2013,	representing	Blackstone.	

Rob	was	appointed	a	Non-	executive	
Director of the Company on 20 October 
2013,	representing	CVC.	

Rob	is	a	Managing	Partner	of	CVC.	An	
engineer	by	profession,	he	graduated	from	
Imperial	College,	London,	and	spent	nearly	
ten	years	with	3i	before	joining	CVC	in	
1996. He is a member of CVC’s European 
Investment Committee and sits on the 
board of both CVC and a number of 
CVC’s investee companies.

Søren	is	currently	the	Chief	Executive	
Officer	of	KIRKBI,	following	his	
appointment	in	March	2010.	Søren	 
was formerly a Partner, Chief Financial 
Officer	and	member	of	the	Group	
Executive	Board	of	A.P.	Moller	–	Maersk	
Group between 2006 and 2009. Prior to 
this	he	was	Managing	Partner	of	KPMG	
Denmark,	having	been	a	Partner	at	 
KPMG since 1997.

Outside	the	KIRKBI	Group,	Søren	is	
currently	Non-executive	Vice-chairman	of	
Topdanmark	A/S	and	holds	Non-executive	
Director positions at LEGO A/S, TDC A/S 
and	Falck	Holding	A/S.

Gerry	is	a	Senior	Managing	Director	 
in	Blackstone’s	private	equity	group	in	
London, Chairman of Blackstone’s 
European	holdings	and	a	Director	of	
United	Biscuits,	Intertrust	Group	and	Jack	
Wolfskin.	Before	joining	Blackstone	in	
2008,	Gerry	was	CEO	of	Kingfisher	plc,	 
a	leading	home	improvement	retailer	in	
Europe and Asia. He has previously been 
CEO of Carlton Communications plc,  
Exel	plc	and	Greencore	Group	plc	and	 
spent his earlier career with Grand  
Metropolitan	plc	(now	Diageo	plc).	 
He	is	a	Non-	executive	Director	of	British	
American Tobacco plc and has also served 
on the boards of Reckitt Benckiser Group 
plc, Abbey National plc and Novar plc.  
He received his BSc and PhD in food 
technology	from	University	College	Cork	
and	MBS	in	marketing	from	University	
College	Dublin.

47

Merlin Entertainments plc Annual Report and accounts 2013EXECUTIVE

COMMITTEE

The	Executive	Committee	comprises	certain	senior	executives	of	the	Group,	and	further	details	on	its	responsibilities	and	activities	 
can	found	on	page	53.	As	at	the	date	of	this	Report	the	members	of	the	Executive	Committee	are:

Nick Varney
Chief Executive Officer, member of the Board of Directors as noted above.

Andrew Carr
Chief Financial Officer, member of the Board of Directors as noted above.

Mark Allsop
Chief Information Officer

Colin Armstrong
Group Legal Director
Company Secretary

David Bridgford
Strategy Director

Tea Colaianni
Group HR Director

Andy Davies
Commercial Services Director

Glenn Earlam
Managing Director
Midway Attractions

Mark Fisher
Chief Development Officer

John Jakobsen
Managing Director  
LEGOLAND Parks

Nick Mackenzie
Managing Director
Resort Theme Parks

Grant Stenhouse
Project Development Director

48

CORPORATE

GOVERNANCE REPORT

UK corporate governance code 
As at the date of this report the Company complies and the 
Company intends to continue to comply with the UK Corporate 
Governance	Code	(2012)	(the	Code)	except	as	set	out	below.		
The Board will also take account of institutional shareholder 
governance	rules	and	guidance	on	disclosure	and	shareholder	
authorisation of corporate events. 

The Code recommends that a UK listed company’s Chairman be 
independent on appointment.  The Board considers that the 
Chairman was independent on appointment.  The Chairman’s role 
is	to	ensure	good	corporate	governance.		

The Code recommends that at least half the members of the 
Board	of	Directors	(excluding	the	Chairman)	of	a	UK	listed	
company	should	be	independent	in	character	and	judgement	and	
free from relationships or circumstances which are likely to affect, 
or	could	appear	to	affect,	their	judgement.	The	Board	has	
concluded that, as set out in the Code, Charles Gurassa, Ken 
Hydon	and	Miguel	Ko	are	independent	Non-executive	Directors		
and	that	their	appointments	as	independent	Non-executive	
Directors	are	in	the	best	interests	of	shareholders.	Although	Mr	
Gurassa	serves	on	the	board	of	Tragus	Group	Limited	(a	
Blackstone portfolio company) and Mr Ko serves on the board of 
Formula One (Delta Topco Limited – a CVC portfolio company), 
the	other	Directors	have	concluded	that	the	judgement,	
experience	and	challenging	approach	of	each	of	them	should	
ensure	that	they	make	a	significant	contribution	to	the	work	of	
the	Board	and	its	Committees.		Blackstone	and	CVC,	along	with	
KIRKBI, were the pre-IPO shareholders of Merlin and remain 
major shareholders post-IPO.  On the basis of their evaluation, the 
Board has determined that Mr Gurassa and Mr Ko are of 
independent	character	and	judgement	and	may	still	be	regarded	
as independent Directors for the purposes of the Code.

Board responsibilities and procedures
The	Board	is	responsible	for	overseeing	Merlin,	including:

¬	Funding	and	capital	structure.
¬	The	development	of	strategy	and	major	policies. 
¬	The	review	of	management	performance.
¬	The	approval	of	the	annual	operating	plan,	the	Annual	Report		
and	financial	statements,	and	major	acquisitions	and	disposals.	

¬	The system of internal control.
¬	Corporate	governance.

The	Chairman	is	responsible	for	the	effective	running	of	the	Board	
and for communications with all Board and Committee members 
and	shareholders.		He	ensures	that	the	Board	receives	sufficient	
information	on	financial	trading	and	corporate	issues	prior	to	 
Board	meetings.		The	Chief	Executive	Officer,	assisted	by	senior	
management,	is	responsible	for	day-to-day	operations	and	the	
development	of	strategic	plans	for	consideration	by	the	Board.

The	Board	intends	to	meet	at	least	six	times	a	year	and	may	meet	
at other times as required or otherwise at the request of one or 
more	of	the	Directors.		Where	urgent	decisions	are	required	on	
matters	specifically	reserved	for	the	Board	between	meetings,	there	
is	a	process	in	place	to	facilitate	discussion	and	decision	making.		

The Directors of all Group companies, as well as the Board, also 
have	access	to	the	advice	and	services	of	the	Group	Legal	Director	
and	Company	Secretary,	as	well	as	external	advice	on	legal	and	
corporate	governance	matters.

Appropriate	induction	and	subsequent	training	is	provided	to	new	
members of the Board and its Committees.

Board committees 
The Board has established Audit, Remuneration, Nomination, and 
Health,	Safety	and	Security	Committees	with	formally	delegated	
duties and responsibilities, and written terms of reference. From 
time to time, separate Committees may be set up by the Board 
to	consider	specific	issues	when	the	need	arises.

The terms of reference of each of the Board and its Committees 
are available on the Company’s corporate website.

49

	
CORPORATE GOVERNANCE REPORT

Pursuant	to	Relationship	Agreements	with	the	pre-IPO	major	
shareholders,	the	Company	has	agreed	with	each	of	them	that	
they	may	each	appoint	an	observer	(with	the	right	to	attend	and	
speak	at	Committee	meetings,	but	not	vote)	to	each	of	the	Audit	
Committee, Remuneration Committee and Nomination 
Committees	for	so	long	as	it	(together	with	its	respective	
affiliates)	holds	at	least	ten	per	cent.	of	the	Company’s	ordinary	
shares. While KIRKBI holds at least ten per cent. of the Company’s 
ordinary shares, it may also appoint an observer (in addition to a 
Non-executive	Director)	to	the	Board	(with	the	right	to	attend	
and	speak	at	Board	meetings,	but	not	vote).

Audit committee
The	Audit	Committee	assists	the	Board	in	discharging	its	
responsibilities	in	relation	to	financial	reporting,	external	and	
internal	audits	and	controls,	including	reviewing	the	Company’s	
annual	financial	statements;	reviewing	and	monitoring	the	extent	
of	the	non-audit	work	undertaken	by	external	auditors;	advising	
on	the	appointment	of	external	auditors;	and	reviewing	the	
effectiveness of the Company’s internal audit activities, internal 
controls	and	risk	management	systems.	The	ultimate	responsibility	
for	reviewing	and	approving	the	Annual	Report	and	accounts	and	
the half yearly reports remains with the Board.

The Code recommends that the Audit Committee should 
comprise	at	least	three	independent	Non-executive	Directors	
and that at least one member should have recent and relevant 
financial	experience.	As	the	Audit	Committee	consists	of	three	
independent	Non-executive	Directors,	the	Company	complies	
with this Code recommendation. Ken Hydon is considered by  
the	Board	to	have	recent	and	relevant	financial	experience.	 
No members of the Audit Committee have links with the  
Company’s	external	auditors.

The Committee is chaired by Ken Hydon. The members of the 
Committee are the Chairman of the Committee, Charles Gurassa 
and	Miguel	Ko.	The	Chairman	of	the	Board	is	not	a	member	of	
the Committee.

The	Committee	meets	at	least	four	times	during	the	financial	year	
at appropriate times in the audit cycle. In addition, it meets at such 
other times as the Board or the Committee Chairman requires, 
or	if	requested	by	the	external	auditors.	Only	Committee	
members	have	the	right	to	attend	and	vote	at	its	meetings	but,	as	
noted	earlier,	each	of	the	pre-IPO	major	shareholders	has	a	right	
to	appoint	an	observer	to	attend	meetings	of	the	Committee	
while they hold at least ten per cent. of the Company’s ordinary 
shares.	In	addition,	the	Chairman,	Chief	Executive	Officer,	Chief	
Financial	Officer	and	other	individuals	can	be	invited	to	attend	 
all	or	any	part	of	any	meeting	of	the	Committee	as	and	 
when appropriate.  

The	Committee	has	access	to	sufficient	resources	to	carry	out	its	
duties,	including	the	services	of	the	Group	Legal	Director	and	
Company Secretary and the Group’s internal audit function.  
Independent	external	legal	and	professional	advice	can	also	be	
taken by the Committee if it believes it is necessary to do so.

Internal controls
Details	of	the	internal	controls	of	the	Company	(including	a	
description of the main features of its internal control and risk 
management	arrangements	in	relation	to	the	financial	reporting	
process) and the manner in which the Board and its Committees 
assess	the	effectiveness	of	these	controls	are	set	out	on	page	59.

Remuneration committee
The	Remuneration	Committee	assists	the	Board	in	determining	
its	responsibilities	in	relation	to	remuneration,	including	making	
recommendations to the Board on the Company’s policy on 
executive	remuneration;	determining	the	individual	remuneration	
and	benefits	package	of	each	of	the	Executive	Directors;	and	
recommending	and	monitoring	the	remuneration	of	senior	
management	below	Board	level.

50

Merlin Entertainments plc Annual Report and accounts 2013CORPORATE GOVERNANCE REPORT

The Committee considers all material elements of remuneration 
policy,	remuneration	and	incentives	of	Executive	Directors	and	
senior	management	with	reference	to	independent	remuneration	
research and professional advice in accordance with the Code 
and makes recommendations to the Board on the framework  
for	executive	remuneration	and	its	cost.	The	Board	is	then	
responsible	for	implementing	the	recommendations	and	 
agreeing	the	remuneration	packages	of	individual	Directors.	The	
Committee	is	also	responsible	for	making	recommendations	for	
the	grants	of	awards	under	the	Company’s	share	incentive	plans.		
In accordance with the Committee’s terms of reference, no 
Director	may	participate	in	discussions	relating	to	his	own	terms	
and	conditions	of	remuneration.	Non-executive	Directors’	and	 
the Chairman’s fees are determined by the full Board.

The	Committee’s	remit	includes	recommending	to	the	Board	and	
other Group companies the policy for the remuneration of the 
Executive	Directors	and	other	senior	management.	The	objective	
of	such	policy	is	to	ensure	that	senior	management	are	provided	
with	appropriate	incentives	to	encourage	enhanced	performance	
and are, in a fair and responsible manner, rewarded for their 
individual	contributions	to	the	Group’s	success.	In	doing	this	the	
Committee considers whether contractual terms and payments 
on termination are fair and, importantly, that failure is  
not rewarded. The	Committee	also	reviews	the	design	of	share	
incentive and bonus plans for approval by the Board and reviews 
the Group’s remuneration policies as a whole and remuneration 
trends across the Group.

The Code recommends that the Committee should comprise  
at	least	three	independent	Non-executive	Directors.	As	the	
Committee	consists	of	three	independent	Non-executive	
Directors and the Chairman, the Company complies with  
this Code recommendation.

The Committee is chaired by Charles Gurassa, the Senior 
Independent	Non-executive	Director.	The	members	of	the	
Committee	are	the	Chairman	of	the	Committee,	Sir	John	
Sunderland,	Ken	Hydon	and	Miguel	Ko.	Only	Committee	
members	have	the	right	to	attend	and	vote	at	its	meetings	but,	as	
noted	earlier,	each	of	the	pre-IPO	major	shareholders	has	a	right	
to	appoint	an	observer	to	attend	meetings	of	the	Committee	
while they hold at least ten per cent. of the Company’s ordinary 
shares.  In addition other individuals may be invited to attend from 
time to time, as and when appropriate.

The Committee meets formally at least twice each year and  
at such other times as the Board or the Committee  
Chairman requires.

The	Committee	has	access	to	sufficient	resources	to	carry	out	its	
duties,	including	the	services	of	the	Group	Legal	Director	and	
Company Secretary and the Group’s Human Resources function. 
Independent	external	legal	and	professional	advice	can	also	be	
taken by the Committee if it believes it is necessary to do so.

Nomination committee 
The	Nomination	Committee	assists	the	Board	in	discharging	its	
responsibilities in relation to the composition of the Board. The 
Committee	is	responsible	for	evaluating	the	balance	of	skills,	
knowledge	and	experience	on	the	Board;	the	size,	structure	 
and	composition	of	the	Board;	retirements	and	appointments	 
of additional and replacement Directors (other than those 
appointed by the pre-IPO major shareholders), and makes 
appropriate recommendations to the Board on such matters.

As part of its activities the Nomination Committee also  
considers	the	diversity	(including	gender	diversity)	of	the	Board.

The Code recommends that a majority of the members of the 
Nomination	Committee	should	be	independent	Non-executive	
Directors.  As the Committee is chaired by the Chairman of the 
Board and consists of the Chairman of the Committee and three 
further	independent	Non-executive	Directors,	the	Company	
complies with this Code recommendation. 

The	Committee	is	chaired	by	Sir	John	Sunderland.		The	members	
of the Committee are the Chairman of the Committee, Charles 
Gurassa,	Ken	Hydon	and	Miguel	Ko.

The Committee meets formally at least once a year and at such 
other times as the Board or the Committee Chairman requires.

The	Committee	has	access	to	sufficient	resources	to	carry	out	its	
duties,	including	the	services	of	the	Group	Legal	Director	and	
Company	Secretary.		Independent	external	legal	and	professional	
advice can also be taken by the Committee if it believes it is 
necessary to do so.

51

Merlin Entertainments plc Annual Report and accounts 2013CORPORATE GOVERNANCE REPORT

The	principal	duties	of	the	Committee	include	the	following:

¬	To	review	regularly	the	structure,	size	and	composition	of	the		
	 Board	(including	the	skills,	knowledge	and	experience)	and		
	 make	recommendations	to	the	Board	with	regard	to	 

any	changes.

¬	To identify, nominate and recommend for the approval of the  
	 Board,	appropriate	candidates	to	fill	Board	vacancies	as	and		
  when they arise.

¬	To	evaluate	the	balance	of	skills,	knowledge	and	experience	 
	 on	the	Board	and,	in	the	light	of	this	evaluation,	prepare	a			
  description of the role and capabilities required for a  
  particular appointment. 

¬	To	satisfy	itself	with	regard	to	succession	planning	that		
	 processes	and	plans	are	in	place	with	regard	to	both	Board		

and	senior	management	appointments.

¬	To	review	annually	the	time	required	to	fulfil	the	role	of		 	
	 Chairman,	Senior	Independent	Non-	executive	Director	and		

each	Non-	executive	Director	and	use	performance	evaluation		
to	assess	whether	the	Non-	executive	Directors	have	devoted		
sufficient	time	to	their	duties.

¬	To recommend the re- election (or not) by shareholders of any  
  Director under the retirement and re- election provisions in  

the Company’s Articles of Association.

¬	To make a statement in the Annual Report about its activities  
and	the	process	used	for	appointments	and	explain	if	external		
advice	or	open	advertising	has	not	been	used.

¬	To make its terms of reference publicly available.

¬	To	ensure	that	on	appointment	to	the	Board,	Non-	executive		
  Directors receive formal written terms of appointment. 

Health, safety and security committee 
The Health, Safety and Security Committee assists the Board in 
ensuring	that	matters	of	all	risk	including	health,	safety	and	security	
are	managed	effectively	and	proactively	throughout	the	Group.		

Duties	of	the	Committee	include	reviewing	the	Group’s	risk	
register;	risk	and	health	and	safety	policy;	compliance	with	
applicable	health	and	safety	directives	and	legislation;	health	and	
safety	statistics,	including	incident	rates	and	near	misses;	health	and	
safety	audit	findings;	and	the	effectiveness	of	the	Group’s	risk	
management	team	(including	the	quality	and	numbers	of	engineers	
and other relevant staff). The Committee recommends to the 
Board and Group companies the appropriate policies and 
procedures	for	ensuring	the	health,	safety	and	security	of	visitors,	
employees, suppliers and assets. The Committee is also responsible 
for	monitoring	the	adherence	to	such	policies	and	procedures	as	
well	as	for	making	recommendations	for	improvements.

The	Committee	is	chaired	by	Sir	John	Sunderland.	The	members	
of the committee are the Chairman of the Committee, the  
Chief	Executive	Officer,	the	Chief	Financial	Officer,	the	Senior	
Independent	Non-executive	Director,	the	Director	of	Health,	
Safety	and	Risk	Management,	and	the	Managing	Director	of	the	
Resort	Theme	Parks	Operating	Group.	Other	individuals	can	be	
invited	to	attend	all	or	any	part	of	any	meeting	of	the	Committee	
as and when appropriate.

The Committee meets formally at least four times a year  
and at such other times as the Board or the Committee  
Chairman requires.  

The	Committee	has	access	to	sufficient	resources	to	carry	out	its	
duties,	including	the	services	of	the	Group	Legal	Director	and	
Company Secretary and the Group’s health and safety function.  
Independent	external	legal	and	professional	advice	can	also	be	
taken by the Committee if it believes it is necessary to do so.

52

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CORPORATE GOVERNANCE REPORT

Committee attendance 
The	numbers	of	meetings	of	the	Board	and	its	Committees	and	
the	attendance	by	the	Directors	during	the	period	from	Listing		
until	28	December	2013	is	set	out	in	the	following	table:

Executive committee 
The	Executive	Committee	is	chaired	by	the	Chief	Executive	
Officer	and	comprises	members	of	the	senior	executive	
management	of	the	Group.

It	meets	eight	to	ten	times	a	year	and	is	responsible	for	 
overseeing	the	operational	performance	of	the	operating	
companies	in	the	Group	as	well	as	monitoring	the	progress	of	
capital	projects	and	strategic	transactions.

It	makes	recommendations	to	the	operating	companies	and	the	
Board in relation to matters within its remit.  

It is not a formal Committee of the Board.

Board
Meetings*

Audit
Committee

Remuneration
Committee

Health,
Safety
& Security
Committee

1/1

1/1

1/1

1/1

1/1

1/1

1/1

1/1

1/1

N/A

N/A

N/A

1/1

1/1

1/1

1/1

N/A

N/A

1/1

1/1

1/1

1/1

1/1

1/1

1/1

1/1

1/1

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Name

Sir	John
Sunderland

Nick 
Varney

Andrew 
Carr

Charles 
Gurassa

Ken 
Hydon

Miguel	Ko

Søren	
Thorup 
Sørensen

Dr. Gerry 
Murphy

Rob Lucas

* Meetings Attended/Total Number of Meetings. Only attendance  
of formal members of the meetings is included. Attendance as an 
observer is not included. The Nomination Committee has not met 
during the period.

53

Merlin Entertainments plc Annual Report and accounts 2013 AUDIT
COMMITTEE

REPORT

STATEMENT FROM THE CHAIRMAN OF THE AUDIT COMMITTEE

The	Committee	recognises	that	an	independent	and	effective	
internal audit function is essential.  The Internal Audit Director has 
dual	reporting	lines	to	the	CFO	and	myself.		We	are	satisfied	with	
the	internal	audit	team’s	performance;	that	they	focused	on	the	
key	accounting	and	financial	control	matters	globally,	achieving	 
a	material	coverage	of	the	Company’s	revenue	and	assets;	 
and	that	management	have	responded	well	to	the	 
auditors’ recommendations. 

The	Committee	routinely	looks	at	the	significant	accounting	
treatments	facing	the	Group	and	at	the	year	end	we	focused	 
on	deferred	tax	asset	recognition,	the	carrying	value	of	interest-
bearing	loans	and	borrowings,	and	impairment	charges.	These	 
are dealt with in more detail later in our report and we have 
concluded that the treatment in the accounts is appropriate.

Our	terms	of	reference	include	reviewing	the	Company’s	overall	
risk	management	systems	and	we	are	satisfied	the	Board	has	
received	regular	reports	which	covered	all	areas	of	risk	especially	
on health and safety matters.

2013	has	been	an	amazing	year	for	the	central	team	who	have	
succeeded	in	coping	with	all	the	extra	and	unfamiliar	work	
associated	with	becoming	a	public	listed	company	whilst	still	
contributing	to	a	strong	operating	result.	2014	will	complete	the	
learning	experience	for	senior	executives	in	a	listed	company	
environment	as	well	as	the	Non-executive	Directors	induction	
programme.		We	continue	to	benefit	from	the	attendance	of	the	
pre-IPO major shareholder representatives. 

Ken Hydon
Chairman of the Audit Committee
26 February 2014

Dear Shareholder

In	2013	the	membership	of	the	Audit	Committee	changed	due	to	
the	Company’s	Listing	in	November	2013.		Prior	to	the	Listing	the	
Committee was chaired by the Company Chairman and all of the 
Board	were	members,	including	the	representatives	of	the	three	
pre-IPO major shareholders. Whilst the composition of the 
Committee	changed	upon	Listing,	the	fundamental	objectives	of	
the	Committee	remain	consistent	both	before	and	after	Listing.	

In October 2013 the new Committee was approved by the 
Board	comprising	Charles	Gurassa,	Miguel	Ko	and	myself	as	 
Chair.		We	have	considerable	experience	working	with	large	 
listed multinational companies and are independent  
Non-executive	Directors.

The Committee has terms of reference and an annual plan that 
are	aligned	to	the	Code.	Full	terms	of	reference	of	the	
Committee are available on our website under Investor Relations 
-	Corporate	Governance.	Our	focus	is	on	the	integrity	of	the	
financial	information;	robustness	of	internal	controls;	the	
effectiveness	of	audit;	and	providing	clear	and	complete	financial	
reports to shareholders.  We also aim to provide shareholders 
with	timely	communication	on	significant	matters	relating	to	
finance	and	we	monitor	fraud	risk.	The	annual	plan	is	based	on	
four	meetings	a	year	but	more	will	be	arranged	if	required.

All	members	of	the	Committee	expect	to	attend	every	meeting	
and at the request of the Committee, so do the CFO, Internal 
Audit	Director,	external	auditors	and	Company	Secretary.		The	
Company	Chairman	and	the	CEO	have	a	standing	invitation	to	
attend	meetings,	and	often	do,	with	other	members	of	
management	attending	by	invitation.	

During	2013	we	performed	an	effectiveness	review	of	the	
external	auditors,	in	a	year	which	included	extra	work	in	
preparation for the IPO, and considered the quality of their work 
and their independence. On the basis of this review we 
recommend KPMG be reappointed at the AGM.  We also 
considered the Code, the recent Competition Commission and 
EU	recommendations	on	audit	tendering	and	rotation,	and	our	
current	expectation	is	that	the	audit	will	be	retendered	no	later	
than 2016 for the 2017 year end.

54

AUDIT COMMITTEE REPORT

Composition of the audit committee
The members of the Committee are Ken Hydon, Charles Gurassa 
and	Miguel	Ko,	as	detailed	elsewhere	within	the	Corporate	
Governance Report. Ken Hydon, who chairs the Committee, is a 
Fellow	of	the	Chartered	Institute	of	Management	Accountants,	
the	Association	of	Chartered	Certified	Accountants	and	the	
Association of Corporate Treasurers. He also serves as the Audit 
Committee chair at Reckitt Benckiser plc and Pearson plc and  
was	previously	CFO	of	Vodafone	Group	plc.	The	Board	regards	
Ken	Hydon	as	the	member	possessing	recent	and	relevant	
financial	experience	and	all	three	members	of	the	Committee	are	
regarded	by	the	Board	as	independent	Non-executive	
Directors.	The	varied	backgrounds	and	global	experience	of	the	
Committee’s	members,	and	their	collective	skills	and	knowledge	
of	the	Company,	allows	them	to	fulfil	the	Committee’s	remit	 
and	to	oversee	the	Company’s	external	auditors.

Regular	Committee	meetings	are	also	attended	by	the	CFO,	
Group Internal Audit Director, Group Finance Director, KPMG 
(the	external	auditor)	and	the	Company	Secretary	who	acts	as	
secretary to the Committee. The Chairman and CEO also 
frequently	attend	meetings	and	other	members	of	management	
are	invited	to	attend	depending	on	the	matters	under	discussion.	
Private	meetings	are	routinely	held	with	internal	audit	and	KPMG,	
and	the	Committee	also	meets	separately.		Non-executive	
Directors	representing	the	three	pre-IPO	major	shareholders	
(being	those	who	have	retained	ownership	of	at	least	ten	per	
cent. each of the issued share capital of the Company since its 
admission	to	the	London	Stock	Exchange)	also	regularly	attend	
the	meetings.	Prior	to	Listing,	the	Audit	Committee	was	chaired	
by	the	Group	Chairman,	Sir	John	Sunderland,	and	comprised	
representatives of each of the three pre-IPO major shareholders.

Listing onto the London Stock Exchange 
The current Group Audit Committee became effective from 
Listing	on	the	London	Stock	Exchange.	Prior	to	the	establishment	
of this new Committee, a previous Audit Committee was in place, 
the	last	meeting	of	which	was	held	on	16	October	2013.	
References to the Audit Committee in this report include 
activities	both	before	and	after	Listing.

Role of the audit committee
The	Audit	Committee	has	received	delegated	authority	from	the	
Board set out in its written terms of reference. The primary 
purposes	of	the	Audit	Committee	are:

¬	To	monitor	the	integrity	of	the	financial	statements	of	the		
	 Company	relating	to	its	financial	performance	and	review,		
challenge	where	necessary	and	report	to	the	Board	on		
significant	financial	reporting	issues	and	judgements.

¬	To review and report on the effectiveness of the Company’s  
internal	controls	and	its	overall	risk	management	systems.

¬	To	review	the	Company’s	arrangements	for	its	employees	to		
raise	concerns	through	its	whistleblowing	and	fraud	policies.

¬	To monitor and review the effectiveness of the Company’s  

internal	audit	function,	and	its	material	findings,	in	the	context		

	 of	the	Company’s	overall	risk	management	system.

¬	To	oversee	the	work	of	the	external	auditor	including: 
	 •	making	recommendation	to	the	Board,	to	be	put	to		

   shareholders at the AGM, in relation to the appointment,  
			re-	appointment	and	removal	of	the	external	auditors,		 	

	 •	approve	their	terms	of	engagement,	 
  • annually assess their independence, objectivity, effectiveness  
			and	plan,	including	regular	monitoring	of	the	provision	of		
			non-audit	services	performed	by	the	external	auditors,	

	 •	review	the	findings	of	the	audit.

¬	To report formally to the Board and make recommendation  
  where it is deemed necessary on matters within its duties,  
including	a	formal	report	to	the	Board	on	how	it	has		

	 discharged	its	responsibilities.	

55

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AUDIT COMMITTEE REPORT

Number of audit committee meetings  
and attendance
The Committee will meet a minimum of four times per year. Four 
Audit	Committee	meetings	were	held	in	2013,	three	of	which	took	
place	prior	to	Listing	by	the	former	Audit	Committee,	whilst	the	
new	Audit	Committee	held	one	meeting	in	December	2013.

Attendance	at	the	meetings	is	shown	elsewhere	in	the	Corporate	
Governance Report.

Activities of the audit committee  
during the year
The Committee has an annual work plan, developed from its terms 
of	reference,	with	standing	items	that	the	Committee	considers	at	
each	meeting	in	addition	to	any	specific	matters	arising	and	topical	
items on which the Committee has chosen to focus.

During	2013,	the	Committee	reviewed	certain	relevant	
documentation in relation to the IPO, notably a detailed review 
and	discussion	on	the	findings	within	KPMG’s	half	year	 
audit memorandum.

Whilst the terms of reference of the Audit Committee were 
updated at the point the new Committee was created, the 
collective work of the two Audit Committees in 2013 principally 
fell	under	three	main	areas:	internal	controls;	external	auditors;	
and	accounting,	tax	and	financial	reporting,	as	summarised	below.	

Internal controls

Accounting, tax and financial reporting

¬	Considered	the	half	year	and	full	year	financial	statements,		 	
including	any	significant	judgemental	items,	most	notably		
goodwill	valuation;	the	tax	position	of	the	Company,	in		

	 particular	in	relation	to	the	recognition	of	deferred	tax	assets;		

and	the	carrying	value	of	interest-bearing	loans	and	borrowings.
¬	Considered	the	appropriateness	of	preparing	the	half	year	and		

full	year	accounts	on	a	going	concern	basis.

¬	Considered the liquidity of the Group, in particular in relation  

to any covenants in place.

¬	Reviewed disclosure in the Annual Report and accounts in  

relation	to	internal	control,	risk	management	process	and	the		

  work of the Committee.
¬	Reviewed and assessed any liability in relation to the  
	 Company’s	defined	benefit	pension	schemes.
¬	Received technical updates, in particular in relation to the   
requirements	and	changes	to	the	Code,	and	assessed	the			
	 Audit	Committee’s	report	in	the	context	of	the	Code’s	‘fair,		
  balanced and understandable’ requirement.

Significant issues considered by the  
audit committee
Following	discussion	with	both	management	and	the	external	
auditors, the Committee determined that the areas of  
greatest	and	most	significant	judgement,	that	could	give	rise	 
to	misstatement	of	the	Group’s	financial	statements,	related	 
to	the	following:

¬	Deferred	tax	asset	recognition	(see	note	2.3	of	the	financial		

¬	Reviewed and considered the reports of the internal  

statements for further details).

audit function.

¬	Reviewed	and	considered	the	reports	of	the	external	auditors		
  on the internal control environment.
¬	Reviewed the resources of the internal audit function and  

considered and approved the scope of the internal audit plan.

¬	Considered the effectiveness of the internal audit function.
¬	Reviewed	and	considered	the	process	of	risk	management		
  within the Company.
¬	Undertook an assessment of the internal control environment, 

facilitated	by	discussion	with	relevant	management	and		
external	parties	following	the	establishment	of	the	 
new Committee.

¬	Discussed	the	fraud	and	whistleblowing	policy	and	assessed	 

its effectiveness. 

External auditors

¬	Considered and approved the approach, scope and fees of the    

external	auditors.

¬	Reviewed	the	reports	and	findings	of	the	external	audit,		 	
including	the	2013	half	year	audit	memorandum	which		
covered a full audit in support of the IPO process.

¬	Assessed	the	external	auditor’s	independence	and	the	level	of		
non-	audit	work,	in	particular	paying	due	attention	to	the	 

  one-off fees associated with the IPO process.
¬	Considered	the	effectiveness	of	the	external	auditors.
¬	Considered the recommendations of the Code, the recent  
  Competition Commission and EU recommendations in    

relation	to	the	tender	of	the	external	audit	contract.

¬	Carrying	value	of	interest-bearing	loans	and	borrowings	 

(see note 5.2).

¬	Impairment	charges	(see	note	4.3).

These items were considered by the Audit Committee at the time 
they	reviewed	and	agreed	the	external	auditor’s	Group	audit	plan,	
to	ensure	that	due	consideration	was	given	at	that	point,	as	well	as	
at	the	time	of	reviewing	the	external	auditor’s	final	audit	findings.	

Deferred tax asset recognition 
In	recent	years	the	Group	had	accumulated	significant	unrecognised	
deferred	tax	assets,	largely	from	unclaimed	capital	allowances	in	the	
UK.	These	assets	were	not	recognised	in	the	past	due	to	the	
uncertainty	of	the	availability	of	future	taxable	profits.

The	judgement	over	how	much	of	the	unrecognised	deferred	tax	
assets	should	be	recognised	in	2013	is	based	on	Merlin’s	forecasts	
regarding	the	generation	of	taxable	profits	within	the	Group	 
and	the	impact	of	capital	allowances	on	these	profits.	A	number	 
of	changes	during	2013	associated	with	the	IPO,	including	the	
restructuring	of	debt	facilities,	reorganisation	of	the	Group	structure,	
and settlement of interest rate swaps, have led to an increased 
certainty	over	the	availability	of	these	future	taxable	profits.	

56

Merlin Entertainments plc Annual Report and accounts 2013 
 
	
	
	
 
 
	
	
	
 
	
	
	
	
	
	
	
	
 
	
 
	
 
 
AUDIT COMMITTEE REPORT

The	value	of	the	assets	recognised	and	the	associated	sensitivity	
analysis required are material items and as such have been 
considered by the Audit Committee. In particular, the Committee 
considered	management’s	assessment	of	the	levels	at	which	both	
the	availability	of	future	taxable	profits	and	the	forecast	future	
capital	spend,	would	need	to	alter	in	order	to	substantially	change	
the rate at which capital allowances are claimed, and so affect the 
recognition	of	the	deferred	tax	assets.	The	Committee	reviewed	
and	challenged	management’s	sensitivity	analysis	of	profit	forecasts	
and concurred that the results indicated the risk of the deferred 
tax	assets	not	being	utilised	is	acceptably	low.

Carrying value of interest-bearing loans and borrowings
In	2013	two	transactions	have	significantly	affected	the	carrying	
value	of	the	Group’s	term	debt,	being:

¬	The	refinancing	in	July	2013	required	assessment	of	and		 	
accounting	for	the	changes	of	the	debt	terms,	including	an		
assessment of the likely future repayment date for the debt. 
¬	Accounting	for	the	proceeds	raised	through	the	IPO,	where	a		
  portion of the Group’s term debt was repaid.

A	complex	accounting	standard	makes	financial	instrument	
accounting	(the	standard	under	which	interest-bearing	loans	and	
borrowings	fall)	a	highly	judgemental	area.	Such	judgements	can	
alter	the	carrying	value	of	the	Group’s	debt	and	both	the	current	
and	future	finance	costs	of	the	Group.	The	events	of	2013	
therefore	required	the	completion	and	audit	of	complex	
calculations and assumptions, particularly in relation to whether 
previous issue costs should be carried forward or written off, 
and	the	impact	of	the	expected	future	refinancing	date	on	the	
carrying	value	of	any	such	issue	costs.	This	subject	represents	a	
significant	area	of	judgement	within	the	2013	financial	statements	
as	it	is	based	on	forward	looking	information	that	extends	several	
years into the future. The Committee has carefully considered 
management’s	forecasts	and	the	sensitivity	to	the	assumptions	
made,	in	particular	in	relation	to	the	expected	future	repayment	
date	and	the	impact	of	such	a	date	being	earlier	and	are	satisfied	
with the appropriateness of the assumptions.

Impairment charges 
Merlin’s	business	involves	opening	new	attractions	in	new	and,	to	
some	degree,	unproven	locations.	In	addition	the	Group	operates	
existing	businesses	in	geographically	and	politically	diverse	areas.	

Although	the	Group	has	attained	knowledge	derived	from	the	
past	performance	of	opening	new	attractions,	inevitably	the	
performance of new attractions, particularly in new markets, can 
be	difficult	to	accurately	predict.	Similarly	the	exposure	of	certain	
attractions	to	macro-economic	volatility	can	give	rise	to	the	need	
for an impairment assessment. 

These	factors	make	forecasts	in	the	existing	estate	and	acquired	
businesses similarly uncertain. Valuations are performed by Merlin 
based on discounted future cash forecasts and other market data. 
They	are	complex	to	perform,	include	judgemental	information	
such as market discount rates, and are based almost entirely  
upon	forward	looking	estimates	of	future	cash	flows.

The	Audit	Committee	reviewed	management’s	calculations	
carefully in order to assess the appropriateness of the asset 
valuations	in	the	financial	statements.	As	part	of	this	process	they	
specifically	assessed	the	headroom	in	the	Company’s	goodwill	
valuation and concluded that the valuations performed and the 
accounting	treatment	adopted	which	resulted	in	no	impairment	
charges	being	recorded,	were	appropriate.

Misstatements 
Management	reported	to	the	Committee	that	they	were	not	
aware of any material misstatements made intentionally to 
achieve a particular presentation. The auditors reported to  
the Committee any misstatements that they had found in the  
course of their work and no material adjustments were required.  
The	Committee	confirmed	that	it	was	satisfied	that	the	auditors	 
had	fulfilled	their	responsibilities	with	diligence	and	 
professional scepticism. 

After	reviewing	the	presentations	and	reports	from	management	
and	consulting	where	necessary	with	the	auditors,	the	Committee	
was	satisfied	that	the	financial	statements	appropriately	addressed	
the	critical	judgements	and	key	estimates	both	in	respect	to	the	
amounts reported and the disclosures. The Committee was also 
satisfied	that	the	significant	assumptions	used	for	determining	the	
value of assets and liabilities had been appropriately scrutinised 
and	challenged	and	were	sufficiently	robust.

Internal audit
The Company has an internal audit function led by the Group 
Internal Audit Director who is a member of the Institute of 
Chartered	Accountants	in	England	and	Wales,	with	twelve	years’	
experience	in	both	finance	and	operational	roles	within	the	Group.	
The internal audit function also comprises four in house auditors, 
all	of	whom	hold	professional	accounting	qualifications.	The	
internal	audit	function	uses	outsourced	support	where	necessary;	
for	example	PricewaterhouseCoopers	(PwC)	have	provided	
specialist	support	to	aid	coverage	of	the	geographic	spread	of	the	
Group’s attractions. The Group Internal Audit Director reports 
jointly to the Chair of the Audit Committee and the CFO.

During	2013,	audits	have	been	undertaken	providing	coverage	in	
excess	of	80	per	cent.	of	the	Group’s	revenue,	with	the	priority	of	
sites to visit determined by the audit function based primarily on 
revenue	generation	and	an	assessment	of	business	risk,	following	
consultation	with	management.	This	coverage	is	in	line	with	 
the plan approved by the Audit Committee in March 2013. 

Following	consultation	with	the	Audit	Committee,	the	2014	 
audit	plan	will	incorporate	a	wider	range	of	risk	factors	into	the	
planning	phase,	with	an	increasing	level	of	focus	being	placed	 
on the audit of central functions.

The	internal	audit	reports	are	reviewed	by	management	with	
significant	findings	also	reviewed	by	the	Company’s	Executive	
Committee.	Any	such	findings	are	also	discussed	at	the	Audit	
Committee,	along	with	recommendations	and	regular	updates	 
on	the	progress	made	by	relevant	management.

57

Merlin Entertainments plc Annual Report and accounts 2013	
 
AUDIT COMMITTEE REPORT

At	the	first	meeting	of	the	new	Audit	Committee	in	December	
2013, a review of the effectiveness of Internal Audit was 
undertaken	by	discussion.	Having	considered	comments	made	by	
management,	external	auditors	and	the	quality	of	the	internal	
audit	reporting	and	findings,	the	Committee	concluded	that	the	
internal audit function was effective. The review will take place 
annually and in 2014 will be based on a questionnaire.

External audit 
The	external	auditors	are	appointed	by	shareholders	to	provide	
an	opinion	on	the	financial	statements	and	certain	other	
disclosures prepared by the Directors. KPMG LLP acted as the 
external	auditors	to	Merlin	Entertainments	throughout	the	year.	
The	Committee	is	responsible	for	oversight	of	the	external	
auditors,	including	approving	the	annual	work	plan	and,	on	behalf	
of	the	Board,	approving	the	audit	fee.	The	auditors	are	eligible	for	
selection	to	provide	non-audit	services	only	to	the	extent	that	
their	skills	and	experience	make	them	a	competitive	and	most	
appropriate supplier of these services. Non-audit services are 
subject to market tenders or tests and are awarded to the most 
appropriate provider. Non-audit services are normally limited to 
assignments	that	are	closely	related	to	the	annual	 
audit or where the work is of such a nature that a detailed 
understanding	of	the	Group	is	necessary.	The	principle	followed	
with	regard	to	non-audit	services	is	that	the	auditors	may	not	
provide	a	service	which:	

¬	Places them in a position to audit their own work.
¬	Creates a mutuality of interest.
¬	Results	in	the	auditors	developing	close	personal	relationships		
  with Merlin employees.
¬	Results	in	the	auditors	functioning	as	a	manager	or	employee		
  of Merlin.
¬	Puts the auditors in the role of advocate for Merlin.

Management	regularly	provides	the	Committee	with	reports	on	audit,	
audit-related	and	non-audit	expenditure,	together	with	proposals	of	
any	material	non-audit	related	assignments.	The	Committee	regularly	
reviews	and,	where	necessary,	challenges	management	to	ensure	that	
auditor objectivity and independence is not impaired.

The	Audit	Committee	is	responsible	for	recommending	to	the	
Board the appointment, reappointment and removal of the 
external	auditors,	including	their	remuneration	and	terms	of	their	
engagement.	In	doing	so	the	Audit	Committee	has	granted	the	
CFO	the	right	to	approve	the	following	without	reference	to	the	
Audit	Committee:

¬	Work which a third party requires to be carried out by the  
  Company’s auditors.
¬	Tax	compliance	work	where	the	external	auditor	is	 
  most appropriate.
¬	Any	other	work	up	to	a	value	of	£100,000	where	the	external		

auditor is best placed to undertake the work.

Fees	for	non-audit	services	during	the	year	amounted	to	£4.2	
million (2012 – £0.4 million)	representing	300	per	cent.	of	 
the audit fees. £2.5 million of the non-audit work related to the 
external	auditors’	due	diligence	and	support	in	relation	to	the	 
IPO	process	that	resulted	in	the	Listing.	KPMG	were	selected	for	
this	project	on	the	basis	that	they	were	able	to	apply	knowledge	
gained	from	work	undertaken	towards	a	similar,	aborted	IPO	
process undertaken in 2010 as well as from their position as 
auditors. The Committee notes that it is entirely in line with 
market	practice	for	the	audit	firm	to	undertake	the	‘Reporting	
Accountant’	work	associated	with	the	Listing	process.	£1.0	million	
of the fees for non-audit services related to the half year audit 
and	August	review,	also	completed	in	relation	to	the	IPO	process.		
The other substantial non-audit work undertaken by KPMG, 
amounting	to	£0.7	million,	principally	related	to	technical	
accounting	advice	and	tax	advisory	assignments.	Details	of	the	
fees paid for audit services, audit related services and non-audit 
services	can	be	found	in	note	2.1	to	the	financial	statements.

On	balance,	the	Committee	is	satisfied	that	the	overall	levels	of	
audit-related and non-audit fees, and the nature of services 
provided, are not such as to compromise the objectivity and 
independence	of	the	external	auditors.

The Committee has evaluated the performance, independence 
and objectivity of KPMG and also reviewed their effectiveness as 
external	auditors.	As	a	result	of	the	relatively	limited	time	period	
between the creation of the Merlin Entertainments plc Audit 
Committee	and	the	year	end	date,	the	new	Committee	gathered	
feedback	through	discussion	with	relevant	stakeholders.	The	
following	factors	were	also	considered:

¬	The	external	auditors’	progress	achieved	against	the	agreed		
audit	plan	and	communication	of	any	changes	to	the	plan,		
including	changes	in	perceived	audit	risks.

¬	The	competence	with	which	the	external	auditors	handled	the		
key	accounting	and	audit	judgements	and	communication	of		
the	same	with	management	and	the	Committee.

¬	Feedback from the various attractions audited as to the    
	 performance,	competence	and	service	levels	of	the	external		

auditor’s work whilst at those sites.

¬	The	external	auditors’	qualifications,	expertise	and	resources		

and their internal quality procedures.

¬	The	managerial	perspective	on	the	role	of	KPMG	during	the		

audit and IPO processes.

After	taking	into	account	all	of	the	above	factors,	the	Committee	
concluded	that	the	external	auditors	were	effective.	In	future	
years a survey facilitated by the secretary to the Committee will 
be	used	to	assess	the	effectiveness	of	the	external	auditors.	

The	Committee	has	considered	the	timing	of	the	next	formal	
tender	in	light	of	the	Code,	the	recent	Competition	Commission	
and	EU	recommendations	on	audit	tendering	and	rotation	and,	
our	current	expectation	is	that	the	audit	will	be	retendered	no	
later than 2016 for the 2017 year end. 

58

Merlin Entertainments plc Annual Report and accounts 2013 
	
	
	
	
 
 
 
In	2013,	the	Company	was	also	subject	to	a	series	of	thorough	
reviews and audits as part of the IPO process. These processes 
combined with an assessment of discussions with relevant 
stakeholders	of	the	internal	control	systems,	satisfied	the	
Committee	that	such	systems	are	effective	in	providing	 
reasonable	assurance	against	material	fraud	or	loss.

The Board is responsible for the Group’s systems of internal 
control	and	risk	management	and	for	reviewing	their	effectiveness.		
The Audit Committee has considered the process by which the 
Company	approaches	risk	management	and	is	satisfied	that	the	
Company has systems and procedures in place to identify, 
evaluate	and	manage	all	material	risks	to	the	business,	in	
accordance with the Turnbull Guidance. These systems and 
procedures	are	designed	to	manage	rather	than	eliminate	risk	 
of failure to achieve business objectives. They can only provide 
reasonable,	and	not	absolute,	assurance	against	material	
misstatement	or	loss.	Specifically	the	Audit	Committee	has	
reviewed	the	financial	risk	category	and	the	internal	controls	in	
place.	Similarly	the	Committee	is	satisfied	that	this	process	has	
been in place for the year under review and up to the date of 
approval of the Annual Report and accounts and that the  
process	is	regularly	reviewed	by	the	Board.

AUDIT COMMITTEE REPORT

The	Company	has	entered	a	Lenders	Facilities	Agreement	which	
stipulates that if any newly appointed auditor were not to be one 
of	the	‘Big	Four’	accounting	firms,	the	proposed	firm	would	need	
to be approved by the majority of the Company’s lenders.

Internal controls 
The	Company	operates	various	levels	of	control	against	which	the	
risks	of	the	business	are	managed.	As	with	any	business,	the	
Company faces risk in all its activities. The Company separates risk 
into	three	categories,	namely:	health,	safety	and	security	risk;	
operational	and	strategic	risk;	and	financial	risk.	How	these	risks	
are	managed	is	detailed	in	the	Risks	and	Uncertainties	section	of	
this Annual Report.  

Management	is	responsible	for	establishing	and	maintaining	
adequate	internal	controls	over	financial	reporting,	including	over	
the	Group’s	consolidation	processes.	Such	controls	are	designed	
to	manage,	rather	than	eliminate	the	risk	of	failure	to	achieve	its	
business objectives.

¬	The	first	level	of	internal	control	comprises	the	delegated		

authority	limits	and	purchasing	and	sale	price	approval	levels		
that	are	stated	within	the	Company’s	financial	operating		 	
framework documents.

¬	The second level is the review processes the Company    
undertakes	on	its	trading	performance.	Attraction	financial		
  performance is effectively reviewed on a weekly, monthly and  
	 quarterly	basis	by	management.	Attraction	management		 	
accounts are also reviewed in detail on a monthly and  

	 quarterly	basis	by	management.	A	comprehensive	review	of	a		
	 detailed	strategic	process	is	undertaken	annually,	as	is	the			
annual	budgeting	process,	both	of	which	are	reviewed	by	 
the	Executive	Committee	and	the	Board.

¬	The	third	level	of	assurance	is	gained	from	audit	and	 

self-assessment:

	 •	Quarterly	the	attractions	senior	finance	representatives	are		
			required	to	self-certify	the	robustness	of	their	financial			
			control	environment,	raising	any	concerns	and	issues	 
   for resolution.   

	 •	Annually	internal	audit	review	the	financial	controls	and			

			accounting	of	sites	equating	to	approximately	80	per	cent.		
			of	the	Group’s	revenue,	as	well	as	high	risk	or	high	revenue		
			non-attraction	functions	such	as	call	centres,	central	finance		
			functions	and	major	expenditure	functions.	The	internal	audit		
			annual	plan	is	developed	in	conjunction	with	management		
			and	through	an	assessment	of	a	series	of	risk	factors	before		
			being	reviewed	and	approved	by	the	Audit	Committee.	The		
			material	findings	of	internal	audit	are	reviewed	by		
			management	and	the	Audit	Committee.	

	 •	External	audit	findings	on	the	control	environment	and			

			financial	statements	are	reviewed	by	management,	the	Audit
			Committee	and	by	the	Board.	The	findings	of	other	specialist		
			experts,	such	as	tax,	pension	and	treasury	experts,	are	also		
   considered where relevant.

59

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013	
	
 
	
 
 
	
	
	
	
	
 
 
	
	
	
	
	
	
	
	
			
	
	
	
	
 
 
DIRECTORS’ 
REMUNERATION

REPORT

STATEMENT FROM THE CHAIRMAN OF THE REMUNERATION COMMITTEE

Dear Shareholder

The major project undertaken by the Remuneration Committee 
this	year	has	been	a	detailed	review	and	consequent	restructuring	
of	Merlin’s	pay	arrangements	ahead	of	our	transition	to	life	as	a	
listed company. 

Merlin’s success has been built on an entrepreneurial and 
innovative culture. This culture has been underpinned by a 
performance-orientated but relatively simple pay model which 
has incorporated widespread share ownership	throughout	our	
employee	base.	Whilst	the	Committee	recognised	that	this	model	
required	some	adaption	on	Listing	to	the	London	Stock	Exchange	
to comply with best practice	expectations	of	institutional	
shareholders,	our	aim	has	been	to	make	these	changes	whilst	
retaining	the	basic	principles	highlighted	above	that	have	
supported Merlin’s commercial success to date. 

The pay structure that we have adopted (which is outlined in full 
in the Policy Report) is now underpinned by four key principles.

Performance orientated

¬		Rewarding	performance	is	a	core	part	of	our	ethos.	About	 
75 per cent. of our permanent employees participate in a 
bonus	plan	and	over	300	employees	receive	regular	share	
awards	or	share	option	grants.

¬		To reinforce the link between performance and pay, most 
employees are rewarded for the performance of their 
particular	attraction.	Only	the	senior	executives	(the	Executive	
Committee and their direct reports) and central functions are 
rewarded for the performance of the overall Group.
¬		For	senior	executives,	including	the	Executive	Directors,	

performance-related	pay,	based	on	stretching	short	term	 
and	longer	term	targets,	forms	a	significant	part	of	their	
potential	pay	packages.

Consistent with best practice 
We have introduced a number of key best practice features into 
the	pay	arrangements	of	our	senior	executives,	including	 
the	Executive	Directors.

Annual bonus plan (deferred bonus plan)
The	central	annual	bonus,	in	which	all	senior	executives,	including	
the	Executive	Directors,	participate	has	been	restructured	 
for	2014:

¬		A cap on individual bonus payouts of 150 per cent. of salary 

has been introduced.

¬			  One	third	of	any	senior	executive’s	bonus	payout	must	be	

deferred in shares for three years.

¬			  The Committee will have the facility to withhold deferred 

bonus	payments	in	exceptional	circumstances.

Performance Share Plan (PSP)
Senior	executives	will	receive	regular	awards	of	shares	under	the	
PSP.	Consistent	with	best	practice,	vesting	of	these	awards	will	be	
subject	to	the	achievement	of	challenging	EPS	and	ROCE	
performance	targets.

Shareholding guidelines
Members	of	the	Executive	Committee	will	be	required	to	build	
up	and	retain	a	significant	holding	of	Merlin	shares.	For	Executive	
Directors,	the	requirement	will	be	to	build	a	holding	of	shares	
worth 200 per cent. of salary.

Policy
Our	policy	is	to	pay	senior	executives	fairly	and	in	a	manner	
consistent	with	best	practice.	In	particular:

¬		Salaries	are	set	at	competitive,	but	not	excessive,	levels	

compared to peers and other companies of an equivalent  
size	and	complexity.

¬			  There is potential for market competitive levels of total pay  

but	only	if	stretching	business	targets	are	delivered.
¬			  There	is	greater	emphasis	on	rewards	for	delivery	of	 
longer	term	performance	targets	than	short	term	 
performance	targets.

60

DIRECTORS’ REMUNERATION REPORT

The remainder of the Remuneration Report is split into two 
sections	in	line	with	legislative	reporting	regulations:

¬		The Policy Report - contains details of the various 

components of our future pay model. The Policy Report will 
be	subject	to	a	binding	shareholder	vote	at	the	2014	Annual	 
General	Meeting.

¬		 The Annual Report on Remuneration - contains details of  
pay	received	by	Directors	in	the	period	from	Listing	to	the	 
end of 2013 and also contains details of how we intend to 
implement	our	pay	model	during	2014.		The	Annual	Report	 
on Remuneration will be subject to an advisory vote at the 
2014 AGM.

Charles Gurassa
Chairman of the Remuneration Committee
26 February 2014

Simple
For	most	of	our	employees,	we	have	retained	a	high	degree	 
of	simplicity	in	our	pay	model:

¬		Bonuses	(other	than	for	senior	executives)	are	paid	 

wholly in cash.

¬			  Bonuses	are	primarily	based	on	profit	targets	for	an	

employee’s particular attraction.

¬			  The	use	of	share	options	will	align	middle	management	 

to	share	price	growth	and	value	creation.	

Widespread share ownership
We intend to ensure that widespread share ownership remains 
an	integral	part	of	Merlin’s	culture.	In	order	to	achieve	this,	we	
operate all-employee share plans that will enable all of our 
permanent employees to purchase a stake in our Company.

These plans supplement the two discretionary share plans that 
will	be	operated	for	senior	executives	(Deferred	Bonus	Plan	 
and PSP) and the Company Share Option Plan (CSOP) for
middle	management.

Other	major	decisions	reached	by	the	Committee	during	this	 
year	include:

¬		Annual bonus payments in respect of 2013 performance  

As	outlined	elsewhere	in	the	Annual	Report,	Merlin’s	financial	
performance	has	been	strong	during	2013.	On	the	basis	of	
that	performance,	and	also	taking	into	account	individual	
performance,	the	Committee	agreed	bonus	payments	for	
2013 under the central annual bonus plan of £462,275 and 
£298,788 for the CEO and CFO respectively. There are 
further	details	of	these	payments	on	page	71.

¬			  2013 PSP awards and CSOP grants 

With	Listing	taking	place	in	the	final	quarter	of	2013,	the	
Committee	felt	it	would	be	inappropriate	to	grant	PSP	 
awards	and	make	CSOP	grants	in	both	2013	and	in	2014.	
Instead,	the	Committee	decided	to	make	a	single	PSP	award	
and	CSOP	grant	to	relevant	individuals	on	Listing	over	shares	
with	a	value	of	approximately	1.25x	the	current	annual	 
award policy. 

61

Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

POLICY REPORT

This	part	of	the	report	sets	out	our	Directors’	Remuneration	Policy	(Policy).	This	Policy	will	be	subject	to	a	binding	shareholder	vote	 
at the 2014 AGM. This Policy will apply to payments made from 15 May 2014. The information provided in this section of the
Remuneration Report is not subject to audit.

Policy table
The	following	table	sets	out	details	of	each	component	of	the	Executive	Director	remuneration	package.	Our	aim	is	to	provide	pay	
packages	that	will:

¬		Motivate	and	retain	our	industry	leading	employees.
¬		Attract	high	quality	individuals	to	join	us.
¬		Encourage	and	support	a	high	performance	culture.
¬		Reward	delivery	of	our	business	plan	and	key	strategic	goals.
¬		Align	our	employees	with	the	interests	of	shareholders	and	other	external	stakeholders.

Operation

Maximum Opportunity

Performance  
conditions (1)

None

None

No	absolute	maximum	has	been	set	
for	Executive	Director	base	salaries.	
Current	Executive	Director	salaries	
are set out in the Annual Report on 
Remuneration section of this
Remuneration Report.

Any annual increase in salaries is at the 
discretion	of	the	Committee	taking	into	
account the factors stated in this table 
and	the	following	principles:	
¬ Salaries would typically be increased 
at	a	rate	consistent	with	the	average	
salary	increase	(in	percentage	of	salary	
terms) for permanent employees. 
¬	Larger	increases	may	be	considered	 
appropriate in certain circumstances 
(including,	but	not	limited	to,	a	change	
in an individual’s responsibilities or in 
the	scale	of	their	role	or	in	the	size	
and	complexity	of	the	Group).	
¬	Larger	increases	may	also	be	
considered appropriate if a Director 
has been initially appointed to the 
Board at a lower than typical salary.

There	is	no	overall	maximum	as	the	
level	of	benefits	depends	on	the	
annual	cost	of	providing	individual	
items in the relevant local market  
and	the	individual’s	specific	role.

Purpose  
and link to strategy

Fixed pay

Base salary
To appropriately 
recognise	responsibilities	
and attract and retain 
talent	by	ensuring
salaries are market 
competitive.

Generally reviewed annually with any 
increase	normally	taking	effect	from	 
1	October	although	the	Committee	
may award increases at other times of 
the year if it considers it appropriate.

The review takes into consideration a 
number	of	factors,	including	(but	not	
limited	to):
¬ The individual Director’s role,  
experience	and	performance.
¬ Business performance.
¬ Market data for comparable roles in  
appropriate pay comparators.
¬ Pay and conditions elsewhere in  
the Group.

Benefits
To provide market
competitive	benefits.

Benefits	are	role	specific	and	take	into	
account local market practice. 

Benefits	currently	include	company	car	
or car allowance, phone costs, income 
protection insurance, annual medical, 
private medical insurance and life 
assurance of four times annual salary. 
The Committee has discretion, in the 
event of the appointment of a Director 
based	overseas	or	in	exceptional	
circumstances, to add to or  
remove	benefits	provided	to	 
Executive	Directors.

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Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

Purpose  
and link to strategy

Pension
To provide market
competitive
retirement	benefits.

Variable pay

Annual bonus (2), (3)
To link reward to key 
business	targets	for	the
forthcoming	year	and	to	
individual contribution.

Additional	alignment	
with shareholders’
interests	through	the	
operation of bonus 
deferral.

Operation

Maximum Opportunity

Performance conditions (1)

Current policy is for the Company to 
either contribute to the Group 
Pension Plan and/or to provide a cash 
allowance in lieu of pension.

None

Executive	Directors	receive	a	 
contribution of up to 25 per 
cent. of salary to the Group 
Pension Plan and/or as a cash 
allowance in lieu of pension.

The	maximum	award	that	can	
be made under the central 
bonus plan is 150 per cent.  
of salary. 

Each year the Remuneration 
Committee determines the 
maximum	bonus	opportunity	
for	individual	Executive	
Directors within this limit.

The	Executive	Directors	are	 
participants in the central bonus plan 
which is reviewed annually to ensure 
bonus opportunity, performance 
measures	and	targets	are	appropriate	
and supportive of the business 
strategy.	

Two	thirds	of	an	Executive	Director’s	
annual bonus is delivered in cash 
following	the	release	of	audited	results	
and	the	remaining	third	is	deferred	
into an award over Company shares 
under The Merlin Entertainments plc 
Deferred Bonus Plan. 

¬ Deferred awards are usually 
granted	in	the	form	of	conditional	
share awards or nil-cost options (and 
may also be settled in cash). 
¬ Deferred awards usually vest three 
years	after	award	although	may	vest	
early	on	leaving	employment	or	on	a	
change	of	control	(see	later	sections).	
¬ An additional payment (in the form 
of cash or shares) may be made in 
respect of shares which vest under 
deferred	awards	to	reflect	the	value	of	
dividends which would have been paid 
on	those	shares	during	the	vesting	
period (this payment may assume that 
dividends had been reinvested in 
Company shares on a  
cumulative basis). 
¬ Deferred awards will be subject to  
withholding	at	the	Remuneration	
Committee’s	discretion	during	the	
deferral	period	in	exceptional	
circumstances where the Committee 
finds	that	the	Executive	Director	has	
engaged	in	misconduct	justifying	
summary dismissal or there has been a 
material	misstatement	of	the	financial	
accounts	relating	to	the	relevant	
bonus year which has led to  
an overpayment of bonus.

The bonus is based on 
performance assessed over one 
year	using	appropriate	financial,	
strategic	and	individual	 
performance measures. 

The majority of the bonus will 
be determined by measure(s) of 
Group	financial	performance.	
The selected measure(s) for the 
next	financial	year	are	set	out	
in the Annual Report on 
Remuneration section  
of this Remuneration Report. 

A	sliding	scale	of	targets	is	set	
for	each	Group	financial
measure	with	payout	at	zero	for	
threshold	financial	performance	
increasing	to	50%	for	meeting	
expectations	and	100%	for	
maximum	performance.	

The remainder of the bonus will 
be	based	on	financial,	strategic	
or operational measures 
appropriate to the individual 
Director. The selected measures 
for	the	next	financial	year	are	
set out in the Annual Report on 
Remuneration section of this 
Remuneration Report. 

Any bonus payout is ultimately 
at the discretion of the 
Committee.

63

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

Purpose  
and link to strategy

Operation

Maximum Opportunity

Performance conditions (1)

Awards	are	usually	granted	annually	
under	the	PSP	to	Executive	Directors	
and	other	selected	senior	executives.	

Individual award levels and  
performance conditions on which 
vesting	will	be	dependent	are	
reviewed annually by the  
Remuneration Committee. 

Awards	may	be	granted	as	conditional
awards of shares, nil-cost options  
or forfeitable share awards  
(or, if appropriate, as  
cash-settled equivalents).

Awards normally vest at the end of a 
period	of	at	least	three	years	following	
grant	although	may	vest	early	on	
leaving	employment	or	on	a	change	of	
control (see later sections). 

An additional payment (in the form 
of cash or shares) may be made in 
respect of shares which vest under 
PSP	awards	to	reflect	the	value	of	
dividends which would have been paid 
on	those	shares	during	the	vesting	
period (this payment may assume  
that dividends had been reinvested  
in Company shares on a  
cumulative basis).

Tax-approved	monthly	savings	scheme	
facilitating	the	purchase	of	shares	
through	share	options	at	a	discounted	
exercise	price	by	all	eligible	 
UK employees. 

Executive	Directors	are	eligible	to	
participate on the same basis as  
other employees.

The	CSOP	permits	grants	of	share	
options	with	an	exercise	price	of	not	
less than the market value of a share 
(as determined by the Committee) at 
the	time	of	grant.

Options	are	usually	exercisable	
between	three	and	ten	years	following	
grant	although	may	have	a	different	
exercise	period	on	leaving	
employment	or	on	a	change	of	
control (see later sections).

Options that are HMRC unapproved 
may, if appropriate, be settled in cash 
or be net-settled.

The	maximum	annual	award	 
permitted under the PSP is 
shares with a market value  
(as determined by the 
Committee) of 350 per cent.  
of salary. 

Each year the Remuneration  
Committee determines the 
actual award level for 
individual	Executive	Directors	
within this limit.

Vesting	of	PSP	awards	is	
dependent on measures of 
Group	earnings	and	return	on	
total investment with the 
precise	measures	and	weighting	
of the measures determined by 
the Committee ahead of each 
award. These details are 
disclosed in the Annual Report 
on Remuneration section  
of this Remuneration Report.

Performance will usually be 
measured over a three year 
performance period. For 
achieving	a	‘threshold’	level	of
performance	against	a	
performance measure, no more 
than 25 per cent. of the portion 
of the PSP award determined by 
that	measure	will	vest.	Vesting	
then	increases	on	a	sliding	scale	
to	100	per	cent.	for	achieving	
a	stretching	maximum
performance	target.

Monthly	saving	limit	of	£250	
prior to 6 April 2014, £500 
thereafter (or such other limit 
as may be approved from 
time to time by HMRC) under 
all	savings	contracts	held	by
an individual.

The Sharesave scheme is 
structured in accordance with 
HMRC requirements so has no 
performance conditions but 
requires participants to make 
regular	savings	into	a	
savings	contract.

Annual awards of options over 
shares worth up to 100 per 
cent.	of	salary	at	grant	(or,	if	
the Remuneration Committee 
determines that special 
circumstances	exist,	200	per	
cent. of salary).

If CSOP awards were, in 
exceptional	circumstances,
granted	to	an	Executive	Director,	
they would be subject to an 
appropriate performance condition 
as determined by the Committee. 

An individual promoted to the 
Board	may	have	outstanding	
CSOP	awards	(granted	prior	to	
their promotion) that have no 
performance conditions attached 
to them.

Performance Share Plan 
(PSP) (3), (4)  
To link reward to key 
business	targets	for	the	
longer	term	and	to	
retain	executives.	

All Employee Share 
Plan (UK Sharesave
Scheme) (3), (5)
To create staff
alignment	with	the	
Group and promote a 
sense of ownership.

Company Share
Option Plan
(CSOP) (3)
Executive	Directors	will	
only receive CSOP 
awards	in	exceptional
circumstances.

Individuals who are
promoted to the Board  
may	have	outstanding
awards under this plan.

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Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

Notes to table:
(1) The Committee may vary or waive any performance condition(s) if circumstances  
			occur	which	cause	it	to	determine	that	the	original	condition(s)	have	ceased	to	be				

(4) Performance measures - PSP. The PSP performance measures are chosen to provide    
			alignment	with	our	longer	term	strategy	of	growing	the	business	in	a	sustainable	

   manner that will be in the best interests of shareholders and other key stakeholders in 

   appropriate, provided that any such variation or waiver is fair, reasonable and not    

			the	Company.		In	particular,	our	use	of	earnings	and	return	on	total	investment	

			materially	less	difficult	to	satisfy	than	the	original	condition	(in	its	opinion).	In	the	event		

			measures	is	designed	to	reward	management	for	delivery	of	key	financial	measures	of	

			that	the	Committee	was	to	make	an	adjustment	of	this	sort,	a	full	explanation	would	

			Company	success	that	should	result	in	sustainable	value	creation.	Targets	are	

			be	provided	in	the	next	Remuneration	Report.
(2) Performance measures - annual bonus. The annual bonus measures are reviewed   
			annually	and	chosen	to	focus	executive	rewards	on	delivery	of	key	financial	targets	for	

			the	forthcoming	year	in	addition	to	key	strategic	or	operational	goals	relevant	to	an	

			individual.	Precise	targets	for	bonus	measures	are	set	at	the	start	of	each	year	by	the	

			considered	ahead	of	each	PSP	grant	by	the	Remuneration	Committee	taking	into	

			account	relevant	external	and	internal	reference	points	and	are	designed	to	be	

			appropriately	stretching.
(5) Broadly equivalent versions of the UK Sharesave Scheme operate for USA employees  
   (US Employee Stock Purchase Plan) and overseas employees (Overseas Sharesave    

			Remuneration	Committee	based	on	relevant	reference	points,	including,	for	 

			Scheme).	An	Executive	Director	based	in	the	USA	or	overseas	may	be	eligible	to	

			Group	financial	targets,	the	Company’s	business	plan	and	are	designed	to	be	 

   participate in one of these schemes instead of the UK Sharesave Scheme. The 

			appropriately	stretching.	
(3) The	Committee	may:	(a)	in	the	event	of	a	variation	of	the	Company’s	share	capital		
			and	(with	the	exception	of	HMRC	approved	options)	demerger,	super	dividend	or				

   dividend in specie or any other corporate event which it reasonably determines 

   monthly contribution limit for the US Employee Stock Purchase Plan would be 

			specified	by	the	Remuneration	Committee	before	each	grant.
(6) The	Committee	reserves	the	right	to	make	any	remuneration	payments	and	
			payments	for	loss	of	office	notwithstanding	that	they	are	not	in	line	with	the	policy	set	

			justifies	such	an	adjustment,	adjust;	and	(b)	amend	the	terms	of	awards	granted	under	

			out	above	where	the	terms	of	the	payment	were	agreed:	(a)	before	the	policy	came	

   the share schemes referred to above in accordance with the rules of the relevant 

			into	effect;	or	(b)	at	a	time	when	the	relevant	individual	was	not	a	Director	of	the	

   plans (which were summarised for shareholders in the Company’s IPO Prospectus). 

   Company and, in the opinion of the Committee, the payment was not in 

			Share	awards	may	be	settled	by	the	issue	of	new	shares	or	by	the	transfer	of	existing	

			consideration	for	the	individual	becoming	a	Director	of	the	Company.		For	these	

			shares.		In	line	with	prevailing	best	practice	at	the	time	this	Policy	Report	is	approved,	

			purposes	‘payments’	includes	the	Committee	satisfying	awards	of	variable	

			any	issuance	of	new	shares	is	limited	to	five	per	cent.	of	share	capital	over	a	rolling	ten	

   remuneration and, in relation to an award over shares, the terms of the payment  

   year period in relation to discretionary employee share schemes and ten per cent. of 

			share	capital	over	a	rolling	ten	year	period	in	relation	to	all	employee	share	schemes.	

			are	‘agreed’	at	the	time	the	award	is	granted.
(7) The Committee may make minor amendments to the policy set out in this Policy Report   
			(for	regulatory,	exchange	control,	tax	or	administrative	purposes	or	to	take	account	of	a	

			change	in	legislation)	without	obtaining	shareholder	approval	for	that	amendment.	

Differences in policy from broader employee population
There	are	differences	in	the	precise	components	within	the	pay	policy	for	Executive	Directors	and	for	our	employees	generally	and	a	
greater	proportion	of	Executive	Directors’	pay	is	‘at	risk’	and	determined	by	performance	than	for	our	employees	generally.	However,	as	
outlined	in	the	Committee	Chairman’s	statement,	common	principles	underlie	the	pay	policy	through	the	Company	including	for	the	
Executive	Directors.	In	particular,	we	place	great	emphasis	throughout	the	Company	on	reward	being	linked	to	performance	(either	
Group	performance	or	of	an	employee’s	particular	attraction)	and	on	encouraging	share	ownership	(through	participation	in	the	PSP,	
CSOP or the All Employee Share Plan).

Non-executive Directors

Purpose and link to strategy

Operation

Opportunity

Non-executive Director 
(NED) fees
To	appropriately	recognise	
responsibilities	by	ensuring	
fees are market competitive.

Fees are set at an appropriate level that is 
market	competitive	and	reflective	of	the	
responsibilities and time commitment 
associated	with	specific	roles.	

No	absolute	maximum	has	been	set	for	
individual NED fees. Current fee levels 
are set out in the Annual Report on 
Remuneration section of this 
Remuneration Report.

The Company’s Articles of Association 
provide	that	the	total	aggregate	fees	paid	
to the Chairman and NEDs will not
exceed	£1,000,000.

NED fees (other than NEDs whose appointment is in 
respect of their position as representatives of the pre-IPO 
major shareholders) comprise payment of an annual basic 
fee and additional fees for further Board responsibilities 
such	as:
¬ Senior Independent Director.
¬ Audit Committee Chairman.
¬ Remuneration Committee Chairman.

The Chairman of the Board receives an all-inclusive fee. 

No NED participates in the Group’s incentive 
arrangements	or	pension	plan	or	receives	any	other	
benefits	other	than	where	travel	to	the	Company’s	
registered	office	is	recognised	as	a	taxable	benefit	in	
which	case	a	NED	may	receive	the	grossed-up	costs	
of	travel	as	a	benefit.

Fees	are	generally	reviewed	annually.	

NEDs whose appointment is in respect of their position as 
shareholder representatives do not receive a fee.

65

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

Illustrations of application of remuneration policy
Merlin’s	remuneration	arrangements	have	been	designed	to	ensure	that	a	significant	proportion	of	pay	is	dependent	on	the	delivery	of	
stretching	short	term	and	long	term	performance	targets.

The	charts	below	provide	illustrative	values	of	the	remuneration	package	for	Executive	Directors	under	three	assumed	performance	
scenarios. The charts are for illustrative purposes only and actual outcomes may differ from that shown.

Assumed performance

Assumptions used

All performance scenarios (Fixed	pay)

Minimum performance (Variable pay)

Performance	in	line	with	expectations	(Variable pay)*

Maximum	performance	(Variable pay)*

¬ Consists	of	total	fixed	pay,	including	base	salary, 
				benefits	and	pension.
¬	Base	salary	–	salary	effective	as	at	1	January	2014.
¬	Benefits	–	estimated	value	of	5%	of	salary.
¬	Pension	–	amount	expected	to	be	received	in	2014	 
    (25% of salary).
¬ No pay-out under the annual bonus.
¬	No	vesting	under	the	PSP.
¬	50%	of	the	maximum	pay-out	under	the	annual	bonus.
¬	50%	vesting	under	the	PSP.
¬	100%	of	the	maximum	pay-out	under	the	annual	bonus.
¬	100%	vesting	under	the	PSP.

*PSP	awards	have	been	shown	at	face	value,	with	no	share	price	growth	or	discount	rate	assumptions.	All-employee	share	plans	have			
	been	excluded.	For	the	purposes	of	the	illustration,	we	have,	consistent	with	legislative	requirements,	included	the	maximum	permitted	
	annual	bonus	opportunity	(150	per	cent.	of	salary)	and	maximum	permitted	PSP	award	(350	per	cent.	of	salary)	as	set	out	in	the	Policy	
	Table	above.	We	would	emphasise	that	these	are	the	maximum	permitted	awards	under	the	incentive	schemes.	The	CFO’s	actual	
	annual	bonus	opportunity	for	2014	(135	per	cent.	of	salary)	is	lower	than	the	scheme	maximum	and	the	face	value	of	the	PSP	awards	
	granted	to	the	CEO	and	CFO	in	November	2013	(310	per	cent.	of	salary	and	280	per	cent.	of	salary	respectively)	was	lower	than	the	 
	scheme	maximum.

PSP
Annual Bonus
Fixed	Pay

4000

0
0
0
£

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Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

Components and approach
The	remuneration	package	offered	to	new	appointments	may	
include any element listed in the Policy Table above, or any other 
element	which	the	Committee	considers	is	appropriate	given	the	
particular	circumstances,	with	due	regard	to	the	best	interests	of	
shareholders subject to the limits on variable pay set out above.   

In	considering	which	elements	to	include,	and	in	determining	the	
approach for all relevant elements, the Committee will take into 
account	a	number	of	different	factors,	including	(but	not	limited	
to)	market	practice,	existing	arrangements	for	other	Executive	
Directors	and	internal	relativities.	If	appropriate,	different	targets	
may be applied to a new appointment’s annual bonus in their year 
of	joining.

The Committee would seek to structure buyout and variable pay 
awards on recruitment to be in line with the Company’s 
remuneration framework so far as practical but, if necessary, the 
Committee	may	also	grant	such	awards	outside	of	that	
framework	as	permitted	under	Listing	Rule	9.4.2	subject	to	the	
limits	on	variable	pay	set	out	above.	The	exact	terms	of	any	such	
awards	(e.g.	the	form	of	the	award,	timeframe,	performance	
conditions,	and	leaver	provisions)	would	vary	depending	upon	the	
specific	commercial	circumstances.

Recruitment of Non-executive Directors
In	the	event	of	the	appointment	of	a	new	Non-executive	
Director,	remuneration	arrangements	will	normally	be	in	line	 
with	the	structure	set	out	in	the	Policy	Table	for	Non-executive	
Directors. However the Committee (or the Board as appropriate) 
may include any element listed in the Policy Table above, or any 
other element which the Committee considers is appropriate 
given	the	particular	circumstances,	with	due	regard	to	the	best	
interests of shareholders.

Approach to recruitment renumeration

Principles
In	determining	remuneration	arrangements	for	new	appointments	
to	the	Board	(including	internal	promotions),	the	Committee	
applies	the	following	principles:

¬		The Committee takes into consideration all relevant factors, 

including	the	calibre	of	the	individual,	market	data	and	existing	
arrangements	for	other	Executive	Directors,	with	a	view	that	
any	arrangements	should	be	in	the	best	interests	of	Merlin	and	
our	shareholders,	without	paying	more	than	is	necessary.
¬		Typically, the new appointment will have (or be transitioned 
onto)	the	same	package	structure	as	the	other	Executive	
Directors, in line with the Policy Table presented above.
¬		Where	an	Executive	Director	is	appointed	from	within	the	
organisation,	the	normal	policy	of	the	Company	is	that	any	
legacy	arrangements	would	be	honoured	in	line	with	the	
original	terms	and	conditions.	Similarly,	if	an	Executive	Director	
is	appointed	following	the	Company’s	acquisition	of	or	merger	
with	another	company	or	business,	legacy	terms	and	
conditions would be honoured.

¬		Upon appointment, the Committee may consider it 

appropriate	to	offer	additional	remuneration	arrangements	in	
order to secure the appointment. In particular, the Committee 
may consider it appropriate to ‘buy out’ terms or remuneration 
arrangements	forfeited	on	leaving	a	previous	employer	
(discussed below).

¬		The Committee may provide costs and support if the 
recruitment requires relocation of the individual.

Maximum level of variable pay
The	maximum	level	of	variable	remuneration	which	may	be	
granted	to	new	Executive	Directors	in	respect	of	recruitment	
shall	be	limited	to	the	maximum	permitted	in	the	Policy	Table,	
namely	500	per	cent.	of	their	annual	salary.	This	limit	excludes	any	
payments or awards that may be made to buy out the Director 
for terms, awards or other compensation forfeited from their 
previous employer (discussed below).  

Buy outs
To facilitate recruitment, the Remuneration Committee may make 
a one-off award to buy out terms, incentives and any other 
compensation	arrangements	forfeited	on	leaving	a	previous	
employer.	In	doing	so,	the	Committee	will	take	account	of	all	
relevant	factors,	including	any	performance	conditions	attached	to	
incentive	awards,	the	likelihood	of	those	conditions	being	met,	the	
proportion	of	the	vesting/performance	period	remaining	and	the	
form	of	the	award	(e.g.	cash	or	shares).	The	overriding	principle	
will be that any replacement buy out award should be of 
comparable commercial value to the terms, incentives and other 
compensation which have been forfeited. However such awards 
would	only	be	considered	where	there	is	a	strong	commercial	
rationale to do so.

67

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Service contracts
Key	terms	of	the	current	Executive	Directors’	service	agreements	and	Non-executive	Directors’	letters	of	appointment	(other	than	
Non-executive	Directors	whose	appointment	is	in	respect	of	their	position	as	representatives	of	the	pre-IPO	major	shareholders)	are	
summarised	in	the	table	below.	It	is	envisaged	that	any	future	appointments	would	have	equivalent	contractual	arrangements	unless	
otherwise stated in this Policy Report.

Provision

Policy

Notice period

Termination payment

Executive	Directors	-	twelve	months’	notice	by	either	the	Company	or	the	Executive	Director.
Non-executive	Directors	-	three	months’	notice	by	either	the	Company	or	the	Non-executive
Director or no notice period if terminated by shareholders.

There	is	no	payment	in	lieu	of	notice	clause	in	the	Executive	Directors’	service	agreements.
Any	payments	of	compensation	on	termination	would	be	subject	to	negotiation	in	line	with
general	principles	which	include	a	duty	for	the	individual	to	mitigate	loss.
Non-executive	Directors	are	entitled	to	receive	any	fee	accruing	in	respect	of	their	notice	period.

Expiry date

Executive	Directors	have	rolling	twelve	months’	notice	periods	so	have	no	fixed	expiry	date.
All	Non-executive	Directors	have	rolling	three	months’	notice	periods	so	have	no	fixed	expiry	date.

Each	of	the	Non-executive	Directors	nominated	by	the	pre-IPO	major	shareholders,	are	appointed	pursuant	to	the	relevant	
Relationship	Agreement	with	their	nominating	shareholder	and	do	not	have	individual	letters	of	appointment	with	the	Company.	 
These	Relationship	Agreements	provide	for	the	aforementioned	shareholders	to	maintain	a	Non-executive	Director	as	a	shareholder	
representative	for	so	long	as	they	hold	ten	per	cent.	of	the	Company’s	share	capital.	The	Company	has	the	right	to	remove	these	
directors	should	the	relevant	shareholding	fall	below	ten	per	cent.	and	no	fees	or	termination	payments	are	payable.	

Each	Director	will	retire	and	put	themselves	forward	for	re-election	at	the	first	Annual	General	Meeting	of	the	Company.		

All	Executive	Directors’	service	agreements	and	Non-executive	Directors’	letters	of	appointment	are	available	for	inspection	at	the	
Company’s	registered	office	in	3	Market	Close,	Poole,	Dorset	BH15	1NQ.

Policy on payment for loss of office
As	outlined	above,	there	are	no	contractual	obligations	to	make	any	payments	to	Executive	Directors	in	relation	to	loss	of	office	and	any	
termination	payment	would	be	subject	to	negotiation	although	would	not	be	expected	in	normal	circumstances	to	exceed	salary,	
pension	and	benefits	in	relation	to	the	individual’s	outstanding	notice	period.

In	relation	to	payments	under	non-contractual	incentive	schemes,	the	Committee	would	take	the	following	factors	into	account:

¬		The	Committee	may	determine	that	the	Executive	Director	is	eligible	to	receive	a	bonus	in	respect	of	the	financial	year	in	which	they	
cease	employment.	This	bonus	would	usually	be	time	apportioned.	In	determining	the	level	of	bonus	to	be	paid,	the	Committee	may,	
at	its	discretion,	take	into	account	performance	up	to	the	date	of	cessation	or	over	the	financial	year	as	a	whole.

¬		The	treatment	of	outstanding	share	awards	is	governed	by	the	relevant	share	plan	rules.	

The	following	table	summarises	the	treatment	of	share	awards	for	leavers	and	on	a	change	of	control	in	share	plans	under	which	
Executive	Directors	could	hold	awards.

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Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

Plan

Deferred  
Bonus Plan

Performance  
Share Plan

Company  
Share Option Plan 
Executive	Directors	
will only receive 
CSOP awards in 
exceptional	 
circumstances.

Individuals who are 
promoted to the 
Board may have  
outstanding	awards	
under this plan.

Good leaver  
categories

Treatment for good leaver

Treatment for 
any other leaver

Treatment on a change of control / 
voluntary winding-up

¬ Death.
¬ Injury.
¬ Disability.
¬ Ill-health.
¬ Retirement.
¬ Redundancy.
¬ Transfer of 
employing	company	 
or business to which  
an individual’s  
employment relates  
out of the Group.
¬ Any other 
scenario in which  
the Remuneration
Committee  
determines	that	good	
leaver treatment is 
appropriate (other 
than circumstances 
justifying	summary	
dismissal).

Deferred bonus awards vest on 
cessation of employment / 
death.

Deferred 
bonus  
awards lapse.

Deferred bonus awards  
vest in full.

Awards lapse.

PSP awards will vest on a 
time-apportioned basis (unless 
the performance period is 
complete or unless the 
Committee determines 
otherwise) and subject to the 
Committee’s determination of 
the	extent	to	which	any	relevant	
performance conditions  
are	satisfied.

Options lapse. Options	will	become	exercisable	

on a time-apportioned basis  
(unless any performance period  
is complete or unless the  
Committee determines 
otherwise) and subject to the 
Committee’s determination of 
the	extent	to	which	any	relevant	
performance conditions  
are	satisfied.

PSP awards will usually vest on a 
time-apportioned basis on the 
normal	vesting	date	subject	to	 
any relevant performance 
condition(s) measured over the 
full performance period. 

However, in the event of death, 
or special circumstances at the 
Remuneration Committee’s 
discretion, awards may vest early 
based on the Committee’s 
determination	of	the	extent	to	
which any relevant performance 
conditions	are	satisfied.	

The Committee has the 
discretion,	acting	fairly	and	
reasonably, to disapply time 
apportionment.

Options	become	exercisable	for	
a	period	of	six	months	after	the	
date on which the Committee 
determines	the	extent	to	which	
the	option	becomes	exercisable	
(or twelve months in the event 
of death). 

Options will become 
exercisable	subject	to	the	
Committee’s determination 
of	the	extent	to	which	any	 
relevant performance conditions 
are	satisfied	and	on	a	 
time-apportioned basis unless 
the Committee determines 
otherwise. In relation to 
HMRC-unapproved options, 
options	may	become	exercisable	
at	the	normal	vesting	date	or	
earlier if the Committee 
determines.

UK Sharesave 
Scheme / Overseas 
Sharesave Scheme

US Employee Stock 
Purchase Plan

Options	become	exercisable	immediately	on	death,	ceasing	employment	due	to	injury,	disability,	retirement,	
redundancy,	sale	of	the	employing	company	or	business	to	which	an	individual’s	employment	relates	out	of	the	
Group	or	on	a	change	of	control	of	the	Company.

Options	become	exercisable	on	death,	ceasing	employment	due	to	injury,	permanent	disability,	reaching	normal	
retirement	age,	sale	of	the	employing	company	or	business	to	which	an	individual’s	employment	relates	or	on	a	
change	of	control	of	the	Company.

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DIRECTORS’ REMUNERATION REPORT

Consideration of employment conditions elsewhere in the Group
The	Committee	does	not	formally	consult	with	employees	as	part	of	its	process	when	determining	Executive	Director	pay.		However	
the	Committee	is	kept	informed	of	general	decisions	made	in	relation	to	employee	pay	and	related	issues	by	the	Group	HR	Director	
and	is	conscious	of	the	importance	of	ensuring	that	its	pay	decisions	for	Executive	Directors	are	regarded	as	fair	and	reasonable	within	
the	business.	As	outlined	in	the	Policy	Table,	pay	and	conditions	in	the	Group	are	one	of	the	specific	considerations	taken	into	account	
when	the	Committee	is	determining	salary	levels	for	the	Executive	Directors.

Consideration of shareholders’ views
The	Company’s	three	major	shareholders	each	had	a	representative	on	the	Committee	in	the	pre-Listing	period	and,	accordingly,	the	
structure	of	our	post-Listing	remuneration	policy	has	been	subject	to	significant	consultation	with	them.	In	addition	we	have	sought	the	
views	of	our	largest	institutional	shareholders	and	leading	advisory	bodies	post	Listing.

ANNUAL REPORT ON REMUNERATION

AUDITED INFORMATION

The	Annual	Report	on	Remuneration	will	be	subject	to	an	advisory	shareholder	vote	at	the	2014	Annual	General	Meeting.

The	information	provided	in	this	section	of	the	Remuneration	Report	up	until	the	‘Unaudited	information’	heading	on	page	73	 
is subject to audit.

Single total figure of remuneration
The	following	table	sets	out	the	total	remuneration	for	Executive	Directors	and	Non-executive	Directors	for	the	period	from	 
Listing	until	28	December	2013.		As	Merlin	was	a	newly	listed	company	during	2013,	there	is	no	disclosure	in	this	report	of	prior	 
year information.

All figures shown in £000

Salary and fees (1)

Benefits (2)

Annual bonus (3)

2013

Long term 
incentives (4)

Pension (5)

TOTAL

Executive Directors

Nick Varney

Andrew Carr
Non-executive Directors

Sir	John	Sunderland

Charles Gurassa

Ken Hydon

Miguel	Ko

Søren	Thorup	Sørensen

Dr. Gerry Murphy

Rob Lucas

Notes to the table – methodology

72

43

32

9

8

6

-

-

-

3

2

-

-

-

-

-

-

-

58

38

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

18

11

-

-

-

-

-

-

-

151

94

32

9

8

6

-

-

-

(1) Salary and fees	-	this	represents	the	cash	paid	or	receivable	in	respect	of	the	period	from	13	November	2013	(Listing)	to	28	December	2013.
(2) Benefits	-	this	represents	the	taxable	value	of	all	benefits	paid	or	receivable	in	respect	of	the	period	from	13	November	2013	(Listing)	to	28	December	2013.		Executive		 	

Directors receive company car or car allowance, phone costs, income protection insurance, annual medical, private medical insurance and life assurance of four times annual salary.
(3) Annual bonus	-	cash	bonus	paid	in	respect	of	the	period	from	Listing	to	28	December	2013	(calculated	on	a	time	apportioned	basis).		The	cash	bonus	for	the	full	financial	year	 

is disclosed below.
(4) Long term incentives	-	this	column	relates	to	the	value	of	long	term	awards	whose	performance	period	ends	in	the	year	under	review.	The	first	long	term	incentive	award	

granted	post	Listing	has	a	performance	period	that	ends	in	2016.	As	a	result,	this	column	has	a	zero	figure	in	2013.
(5) Pension	-	Executive	Directors	receive	a	Company	contribution	worth	25	per	cent.	of	salary	to	the	Group	Personal	Pension	Plan	up	to	the	Annual	Allowance	and,	in	respect	

of	the	balance,	as	a	cash	allowance.	This	figure	represents	the	contribution	in	respect	of	the	period	from	Listing	to	28	December	2013.

(6)	Colin	Armstrong	and	Fiona	Rose	were	appointed	as	Directors	on	20	September	2013	and	resigned	on	29	October	2013.	During	that	period	they	acted	purely	in	an	

administrative	capacity	prior	to	Listing	and	received	no	remuneration	for	such	services.	

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Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

Additional disclosures in respect of the single figure table 

Annual bonus 
Executive	Directors	are	participants	in	the	central	bonus	plan.	The	central	bonus	plan	for	2013	comprised	a	bonus	pool	linked	to	Group	
underlying	EBITDA	performance	out	of	which	individual	awards	were	made	based	on	role,	seniority,	contribution	and	performance	
against	pre-set	targets	for	operational	and	financial	measures	relevant	to	the	individual.	The	specific	structure	of	the	bonus	pool	for	the	
2013	central	bonus	plan	is	regarded	by	the	Board	as	commercially	sensitive	as	it	was	designed	and	agreed	in	the	context	of	Merlin	being	
an unlisted company.

The	table	below	sets	out	the	annual	cash	bonus	awards	made	to	Executive	Directors	in	respect	of	the	full	2013	financial	year.	

Nick Varney

Andrew Carr

2013 annual bonus

£462,275

£298,788

These	payments	were	determined	by	the	Remuneration	Committee	having	taken	account	of:	

¬		The	Group’s	strong	financial	performance.	Group	EBITDA	(net	of	bonus	payments)	of	£390	million	significantly	out-performed	the	

target	set	for	the	year	of	£379	million	and	showed	significant	year-on-year	growth	of	12.8	per	cent.

¬		Individual	contribution	to	the	delivery	of	the	financial	performance.
¬		Individual	contribution	to	the	preparation	and	execution	of	the	IPO.
¬		Performance	against	targets	for	operational	and	financial	measures	relevant	to	the	individual.	For	the	CEO	these	measures	included	
successful	delivery	of	new	openings	and	customer	satisfaction	and	for	the	CFO	these	measures	included	Group	EBITDA	margin	and	
successful	execution	of	the	restructuring	of	the	Group’s	banking	facilities.

As outlined elsewhere in the Remuneration Report, the central bonus plan has been restructured for 2014 in line with listed  
company best practice.

Scheme interests awarded during the financial year

Performance Share Plan awards
Performance	Share	Plan	(PSP)	awards	are	granted	over	Merlin	shares	with	the	number	of	shares	under	award	determined	by	reference	
to	a	percentage	of	base	salary.	Vesting	of	the	awards	is	conditional	upon	satisfaction	of	performance	conditions	and	is	usually	also	
conditional upon continued employment until the awards vest.

An	initial	award	was	granted	under	the	PSP	to	selected	senior	executives,	including	the	Executive	Directors,	on	12	November	2013.	
This	award	is	subject	to	the	performance	conditions	described	below	and	will	vest	on	1	April	2017	after	the	release	of	financial	results	
for	the	financial	year	ending	31	December	2016.	There	will	be	no	grant	under	the	PSP	during	2014	to	Executive	Directors	and	the	next	
PSP	award	to	them	will	be	granted	during	2015.

As	disclosed	in	the	Listing	Prospectus,	the	initial	PSP	awards	to	the	CEO	and	CFO	were	granted	over	shares	worth	310	per	cent.	of	
salary	and	280	per	cent.	of	salary	respectively.	These	award	levels	were	set	by	the	Committee	in	recognition	of	the	absence	of	a	PSP	
grant	in	2014	and	are	consistent	with	the	Committee’s	current	policy	that	the	annualised	value	of	PSP	awards	to	the	CEO	and	CFO	
should be over shares worth 250 per cent. of salary and 225 per cent. of salary respectively. 

The	following	table	provides	details	of	the	awards	made	under	the	PSP	on	12	November	2013.

Type of award

Maximum 
number of shares

Face value (£)

Nick Varney

Andrew Carr

Performance 
shares

560,952

£1,767,000

306,667

£966,000

Face value
(% of salary)

310%

Threshold vesting
(% of award)

End of
performance
period

For EPS element 10% of  
award	(max	50%)

280% For ROCE element 12.5%  
of	award	(max	50%)

31 December 
2016

As	disclosed	in	the	Prospectus,	the	maximum	number	of	shares	awarded	has	been	calculated	using	the	Offer	Price	of	315p.

71

Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

Vesting	of	the	initial	PSP	awards	is	subject	to	satisfaction	of	the	following	performance	conditions	measured	over	the	three	financial	
years to 31 December 2016.

EPS performance condition (50% of award)

ROCE performance condition (50% of award)

EPS growth

% of award 
vesting

Below threshold

<7% p.a. cumulative growth

Threshold

7% p.a. cumulative growth

0%

10%

Below threshold

Threshold

Between threshold 
and	maximum

7% - 14% p.a.  
cumulative growth

10% to 50% 
on	sliding	scale

Between threshold 
and	maximum

Average ROCE

<9%

9%

9% - 13%

% of award 
vesting

0%

12.5%

12.5% to 50%  
on	sliding	scale

Maximum

14% p.a. cumulative growth

50%

Maximum

13%

50%

Based on Adjusted EPS using the full-year impact of the post  
Listing financing and tax structure.

Based on Earnings Before Interest and Tax (pre-Exceptional items  
and after taxation) divided by end of period net operating assets.

Adjusted EPS growth will be calculated by comparing EPS for the 
financial year ending 31 December 2016 with EPS for the  
financial year ending 28 December 2013.

Average ROCE will be calculated as an average of ROCE for the 
three individual financial years ending 27 December 2014, 26 
December 2015 and 31 December 2016.

Payments to past directors
There	were	no	payments	to	past	directors	during	2013.

Payments for loss of office
There	were	no	payments	for	loss	of	office	to	directors	during	2013.

Statement of Directors’ shareholding and share interests
Upon	Listing,	the	Committee	introduced	a	shareholding	requirement	of	200	per	cent.	of	base	salary	for	the	Executive	Directors.	Both	of	
the	current	Executive	Directors	had	a	shareholding	that	surpassed	that	requirement	at	28	December	2013.	

Executive	Directors	are	expected	to	achieve	the	shareholding	requirement	primarily	by	retaining	at	least	50	per	cent.	of	any	share	awards	
that	vest	under	the	PSP	and	the	Deferred	Bonus	Plan	(after	selling	sufficient	shares	to	satisfy	tax	liabilities).	Individuals	are	expected	to	be	
compliant	with	their	shareholding	requirement	within	five	years	of	Listing	or,	if	later,	within	five	years	of	that	individual	becoming	subject	to	
the	requirement.	The	Committee	reviews	ongoing	individual	performance	against	the	shareholding	requirement	at	the	end	of	each	
financial	year.

Current	shareholding	requirements	and	the	number	of	shares	held	by	Directors	are	set	out	in	the	table	below.

Director

Nick Varney (2), (3)
Andrew Carr (2), (3)

Sir	John	
Sunderland (3)

Charles Gurassa

Ken Hydon

Miguel	Ko

Søren	Thorup	Sørensen

Dr. Gerry Murphy

Rob Lucas

Value of shareholding at  
28 December 2013 as a % 
of salary (Shareholding
requirement target)

4,103%(200%)

3,955%(200%)

-

-

-

-

-

-

-

Number of shares

Shares owned outright  
at 28 December 2013

Interests in  
share incentive schemes, 
awarded without performance 
conditions at 28 December 2013

Interests in share incentive 
schemes, awarded subject to 
performance conditions at  
28 December 2013 (1)

6,477,823

3,780,123

531,044

31,746

31,746

158,730

-

-

-

-

-

-

-

-

-

-

-

-

560,952

306,667

-

-

-

-

-

-

-

72

Merlin Entertainments plc Annual Report and accounts 2013DIRECTORS’ REMUNERATION REPORT

Notes to the table

(1) This relates to shares awarded under the PSP in November 2013.
(2)	For	the	purposes	of	determining	Executive	Director	shareholdings,	the	individual’s	salary	and	the	share	price	as	at	28	December	2013	has	been	used	(361	pence).	
(3)	On	Listing	Nick	Varney	sold	2,776,210	shares,	Andrew	Carr	sold	1,620,053	shares	and	Sir	John	Sunderland	sold	227,590	shares	at	the	listing	price	of	315	pence.	

Between	29	December	2013	and	the	date	of	this	report,	Nick	Varney	and	Andrew	Carr	were	both	granted	options	to	purchase	3,036	
ordinary	shares	as	part	of	the	All	Employee	Sharesave	Scheme	at	an	exercise	price	of	296.35	pence	per	share.	The	options	are,	in	
normal	circumstances,	not	exercisable	until	the	completion	of	a	three	year	savings	period,	which	will	end	on	1	April	2017	and	will	then	
be	exercisable	for	a	period	of	six	months.	The	exercise	period	will,	therefore,	in	normal	circumstances,	be	from	1	April	2017	until	 
30 September 2017.

UNAUDITED INFORMATION

The information provided in this section of the Remuneration Report is not subject to audit.

Performance graph and CEO remuneration table
The	chart	below	compares	the	Total	Shareholder	Return	performance	of	the	Company	over	the	period	from	Listing	to	28	December	
2013	to	the	performance	of	the	FTSE	250	Index.	This	index	has	been	chosen	because	it	is	a	recognised	equity	market	index	of	which	
Merlin is a member.  The base point in the chart for Merlin equates to the Offer Price of 315p. As Merlin has only been listed for a  
short	period	during	2013	we	have	provided	the	entire	historical	performance	to	date	(dotted	line	in	chart)	as	well	as	the	statutory	
requirement	to	show	movement	in	performance	between	Listing	and	financial	year	ends	(unbroken	line	in	chart).

The	table	next	to	the	chart	summarises	the	CEO	single	figure	for	total	remuneration,	annual	bonus	pay-outs	and	PSP	vesting	levels	 
as	a	percentage	of	maximum	opportunity	over	this	period.

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t

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a

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t
s
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(

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o

Listing (13 November 2013)

28 December 2013

CEO single figure  
of remuneration

Annual bonus pay-out
(as a % of maximum 
opportunity)

PSP vesting out-turn
(as a % of maximum 
opportunity)

2013*
£000

151

n/a	(no	maximum
limit applied in 2013)

n/a (no award
vested in 2013)

Merlin Entertainments

FTSE 250

* From Listing to 28 December 2013.

Percentage change in remuneration of the CEO
As	Merlin	was	a	newly	listed	company	during	2013,	there	is	no	disclosure	in	
this report of requirements which require comparison of 2012 with 2013. 
Accordingly,	this	report	does	not	contain	a	comparison	of	changes	 
between 2012 and 2013 in the level of CEO remuneration and of  
employee remuneration.  

Relative importance of the spend on pay
The	chart	on	the	right	illustrates	the	total	expenditure	on	pay	for	all	of	
Merlin’s employees compared to distributions to shareholders by way of 
dividend	and	share	buyback.	In	order	to	provide	context	for	these	figures,	
underlying	operating	profit	is	also	shown.

73

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT

Implementation of remuneration policy in 2014
This	section	provides	an	overview	of	how	the	Committee	is	proposing	to	implement	our	remuneration	policy	in	2014.

Base salary
As	described	in	the	Committee	Chairman’s	Annual	Statement,	Executive	Director	base	salaries	were	reviewed	as	part	of	the	restructuring	
of	pay	arrangements	ahead	of	Listing.	The	next	annual	salary	review	will	be	carried	out	by	the	Committee	in	October	2014.

The	table	below	shows	base	salaries	effective	from	Listing.	

Nick Varney

Andrew Carr

Salary 13 November 2013

£570,000

£345,000

Pension and benefits 
As	in	2013,	the	Executive	Directors	will	receive	a	Company	contribution	worth	25	per	cent.	of	salary	to	the	Group	Pension	Plan	up	to	
the	Annual	Allowance	and,	in	respect	of	the	balance,	as	a	cash	allowance.		They	will	also	receive	a	standard	package	of	other	benefits	
consistent with those received in 2013.

Annual bonus
As	described	in	the	Committee	Chairman’s	Annual	Statement,	the	bonus	plan	for	2014	has	been	structured	as	follows:

¬		A bonus cap has been introduced of 150 per cent. of salary for the CEO and 135 per cent. of salary for the CFO.
¬		One third of any bonus earned will be deferred into shares for three years under The Merlin Entertainments plc Deferred Bonus Plan.
¬		Deferred	shares	will	be	subject	to	potential	clawback	during	the	deferral	period	in	exceptional	circumstances	including	evidence

coming	to	light	of	misconduct	justifying	summary	dismissal	or	of	a	material	misstatement	of	the	financial	accounts.

The	annual	bonus	for	2014	for	Executive	Directors	will	be	determined	as	detailed	below:

As a percentage of maximum bonus opportunity

Measure

Underlying	operating	profit

Delivery of development pipeline

Customer satisfaction

Underlying	EBITDA	margin

Effective	cash	tax	rate

CEO

80%

10%

10%

-

-

CFO

80%

-

-

10%

10%

Payment	under	the	non-financial	elements	of	the	bonus	will	be	scaled	back	to	the	extent	that	Group	underlying	operating	profit	targets	
are	not	fully	met.	This	means	that	if	there	is	no	payment	under	the	Group	underlying	operating	profit	element	of	the	bonus	scheme,	
there	will	also	be	no	payment	under	this	element	of	the	bonus	irrespective	of	performance	against	the	aforementioned	individual	
measures.	The	targets	themselves,	as	they	relate	to	the	financial	year	2014,	are	deemed	to	be	commercially	sensitive.	However,	
retrospective	disclosure	of	the	targets	and	performance	against	them	will	be	provided	in	next	year’s	remuneration	report	to	the	 
extent	that	they	do	not	remain	commercially	sensitive	at	that	time.	

Performance Share Plan
As	detailed	above,	the	current	Executive	Directors	will	not	receive	an	award	under	the	PSP	during	2014.	The	next	grant	to	these	
individuals	will	be	during	2015.

All Employee Share Plan
The	first	invitation	to	UK	employees	(including	Executive	Directors)	to	participate	in	the	All	Employee	Sharesave	Plan	(UK	Sharesave	Plan)	
was issued in early 2014. Similar invitations were issued to relevant employees under the US Employee Stock Purchase Plan and the 
Overseas Sharesave Plan.

74

Merlin Entertainments plc Annual Report and accounts 2013	
DIRECTORS’ REMUNERATION REPORT

Non-executive Director remuneration
The	table	below	shows	the	fee	structure	for	Non-executive	Directors	for	2014.	Non-executive	fees	are	determined	by	the	full	Board	
except	for	the	fee	for	the	Chairman	of	the	Board	which	is	determined	by	the	Remuneration	Committee.

Basic	non-executive	fee

Senior Independent Director additional fee

Audit Committee Chairman additional fee

Remuneration Committee Chairman additional fee

Chairman of the Board all-inclusive fee

2014 fees

£50,000

£10,000

£10,000

£10,000

£250,000

There are no fees paid for membership of Board Committees.

Consideration by the Directors of matters relating to Directors’ remuneration
The	Committee	has,	since	Listing,	been	chaired	by	Charles	Gurassa.	The	Committee	consists	of	the	three	independent	Non-executive	
Directors and the Chairman of the Board.

The	Committee	met	once	during	2013	post-Listing.	The	CEO,	Group	HR	Director,	Group	Compensation	&	Benefits	Director	and	the
Group	Legal	Director	(in	his	role	as	secretary	to	the	Committee)	were	also	present	at	that	meeting	by	invitation.

The	Committee	is	responsible	for	determining	all	aspects	of	Executive	Director	pay.	It	also	monitors	pay	arrangements	for	other	senior
executives	and	oversees	the	operation	of	all	share	plans.	Full	terms	of	reference	of	the	Committee	are	available	on	our	website	under
Investor Relations - Corporate Governance.

Deloitte	LLP	was	appointed	by	the	Company	in	2013	to	provide	advice	on	executive	remuneration	matters.	During	the	year,	the	
Committee	received	independent	and	objective	advice	from	Deloitte	principally	on	market	practice	and	in	relation	to	the	post-Listing	
structure	of	remuneration	packages	and	design	of	share	schemes.	Deloitte	was	paid	£131,350	in	fees	during	2013	for	these	services	
(charged	on	a	time	plus	expenses	basis).	Deloitte	is	a	founding	member	of	the	Remuneration	Consultants	Group	and	as	such,	voluntarily	
operates	under	the	code	of	conduct	in	relation	to	executive	remuneration	consulting	in	the	UK.	In	addition,	other	practices	of	Deloitte,	
separate	from	the	executive	remuneration	practice,	have	provided	general	tax	advice	to	the	Company	during	the	year.

Shareholder voting on 2012 remuneration report
As an unlisted company, Merlin’s Annual Report for 2012 did not contain a Remuneration Report.

External board appointments
Executive	Directors	are	normally	entitled	to	accept	external	appointments	outside	the	Company	with	the	consent	of	the	Board.	 
Any fees received may be retained by the Director. 

As	at	the	date	of	this	report,	neither	of	the	Executive	Directors	held	an	external	appointment	for	which	they	received	a	fee.

Annual General Meeting
This	Remuneration	Report	will	be	submitted	for	approval	at	our	first	Annual	General	Meeting	to	be	held	on	15	May	2014.	The	Policy
Report	will	be	subject	to	a	binding	shareholder	vote	and	the	Annual	Report	on	Remuneration	will	be	subject	to	an	advisory	 
shareholder vote.

On behalf of the Board

Charles Gurassa
Chairman of the Remuneration Committee
26 February 2014

75

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013CORPORATE GOVERNANCE

MERLIN PEOPLEDIRECTORS’

REPORT

Introduction
This section of the Annual Report includes additional information 
required to be disclosed under the Companies Act 2006, the 
DTRs,	the	Code	and	the	Listing	Rules.	

Financial instruments
Details	of	the	financial	instruments	used	by	the	Group	and	certain	
risks associated therewith are set out within note 5.6 of the 
financial	statements.		

Certain information required to be included in the Directors’ 
Report	is	included	in	other	sections	of	this	Annual	Report,	including:

¬	The	Strategic	Report	on	pages	2	to	43.
¬	The	Corporate	Governance	Statement	on	page	44.
¬	The	section	entitled	‘Board	of	Directors’	on	pages	45	to	47.			 
¬	The	Corporate	Governance	Report	on	pages	49	to	53.	 
¬	The	Audit	Committee	Report	on	pages	54	to	59.
¬	The	Directors’	Remuneration	Report	on	pages	60	to	75.

The sections referred to above provide an overview of the 
strategy,	development	and	performance	of	the	Company’s	
business	in	the	year	ended	and	as	at	28	December	2013	together	
with information on the approach of the Company to Corporate 
Governance and the constitution, work and effectiveness of the 
Board and its principal Committees. These sections are 
incorporated by reference into this Directors’ Report.

Greenhouse gas emissions
The	disclosures	concerning	greenhouse	gas	emissions	required	by	
law are considered in the Corporate Social Responsibility section 
on	page	42.

Future developments
Details of material proposed future developments in relation to 
the	Company	and	its	businesses	are	set	out	within	the	Strategic	
Report	on	pages	2	to	43.

Research and development
Details of material research and development in relation to the 
business of the Company and its subsidiaries are described in the 
Merlin	Magic	Making	section	on	pages	28	to	31.

Incorporation, listing and structure
Merlin Entertainments plc was incorporated on 20 September 
2013	under	the	name	Arthur	Entertainments	plc	with	registered	
number	08700412.	Its	name	was	changed	to	Merlin	
Entertainments plc on 30 September 2013.

On 12 November 2013 the Company acquired the entire issued 
share capital of Merlin Entertainments S.à r.l. to become the 
ultimate	holding	company	of	the	Merlin	Entertainments	Group.

On 13 November 2013 the share capital of the Company was 
admitted	to	listing	on	the	Official	List	of	the	London	Stock	Exchange.

Employee diversity, engagement and disabled persons
Details	of	the	Company’s	activities	relating	to	diversity	and	
employee	engagement	are	set	out	in	the	People	section	on	 
pages	32	to	33.

The	operations	of	Merlin	Entertainments	are	performed	through	its	
numerous	subsidiary	and	associated	undertakings	around	the	world.	
Details	of	the	Company’s	subsidiary	and	associated	undertakings	
are	set	out	within	the	financial	statements	in	note	6.8.	

The Company makes no differentiation between able bodied and 
disabled	persons	in	terms	of	recruitment,	training	and	career	
progression.	The	Company	will	make	every	effort	to	continue	the	
employment	and	training	of	those	persons	who	become	disabled	
while employed by the Company.

Internal controls
Information	on	the	Group’s	internal	controls	is	set	out	on	page	59.

Prior to 13 November 2013 the Company was not subject to  
the	Code,	the	DTRs	or	the	Listing	Rules.		From	its	listing	on	13	
November 2013 the Company has complied with each of the 
Code,	the	DTRs	and	the	Listing	Rules	except,	as	disclosed	on	
page	44	of	this	Report,	in	relation	to	the	composition	of	the	
Board. The Board considers that its composition is such as to 
ensure	that	no	individual	will	dominate	the	Board’s	decision	taking,	
no undue reliance will be placed on particular individuals and the 
Board	will	continue	to	be	capable	of	operating	effectively.	In	
addition	to	the	current	Directors,	Fru	Hazlitt	has	agreed	to	join	
the	Board	as	a	further	independent	Non-executive	Director	with	
effect	from	1	April	2014.	The	Board	is	committed	to	becoming	
compliant with the Board composition recommendations of the 
Code	during	2014.

76

DIRECTORS’ REPORT

Directors
The	names	of	the	persons	who,	at	any	time	during	the	financial	
year,	were	Directors	of	the	Company	are:

A Director may be removed by the Company in certain 
circumstances set out in the Company’s Articles of Association or 
by a special resolution of the Company.

Name

Date of  
appointment

Date of  
resignation

All Directors will stand for re-election on an annual basis, in line 
with the recommendations of the Code.

Sir	John	Sunderland

20 October 2013

Nick Varney

Andrew Carr

20 October 2013

20 October 2013

Charles Gurassa

20 October 2013

Ken Hydon

Miguel	Ko

20 October 2013

20 October 2013

Søren	Thorup	Sørensen

20 October 2013

Dr. Gerry Murphy

20 October 2013

Rob Lucas

20 October 2013

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Colin	Armstrong

20 September 2013 29 October 2013

Fiona Rose

20 September 2013 29 October 2013

Directors’ indemnities and insurance 
The Articles of Association of the Company permit it to 
indemnify the Directors of the Company or any Group company 
against	liabilities	arising	from	or	in	connection	with	the	execution	
of	their	duties	or	powers	to	the	extent	permitted	by	law.	The	
Company	has	not	given	any	specific	indemnity	in	favour	of	the	
Directors	but	the	Company	has	purchased	Directors’	and	officers’	
liability	insurance	as	well	as	Prospectus	liability	insurance	during	
the year, which provides cover for liabilities incurred by Directors 
in the performance of their duties or powers and in connection 
with	the	issue	of	the	Prospectus	in	relation	to	the	Listing	of	the	
Company’s	shares	on	the	London	Stock	Exchange.

Pursuant	to	the	Relationship	Agreements	entered	into	between	
the Company and each of the pre-IPO major shareholders (KIRKBI, 
Blackstone and CVC), each of these shareholders is entitled to 
appoint one Director to the Board.  In addition, KIRKBI is entitled 
to	appoint	one	observer	to	attend	(but	not	vote	at)	meetings	of	
the Board and each of the pre-IPO major shareholders is entitled 
to	appoint	one	observer	to	attend	(but	not	vote	at)	meetings	of	
the Audit Committee and Remuneration Committee.

Share capital and related matters 
Details of the Company’s share capital and movements therein 
since	incorporation	are	set	out	on	page	142	in	note	vi	of	the	
parent	Company	financial	statements.	

The Articles of Association do not contain any restrictions on  
the transfer of shares in the Company other than customary 
restrictions applicable where any amount is unpaid on a share  
(all the issued share capital of the Company as at the date of  
this Report is fully paid).

Pursuant	to	the	Underwriting	Agreement	entered	into	on	 
30 October 2013 between the Company and the Global 
Coordinators	on	the	IPO:

¬		The	pre-IPO	major	shareholders	agreed,	subject	to	certain	
customary	exceptions,	not	to	dispose	of	any	shares	in	the	
Company	for	a	period	of	180	days	following	Listing.

No amount was paid under any of these indemnities or 
insurances	during	the	year	other	than	the	applicable	 
insurance premiums.

Appointment and removal of directors 
A Director may be appointed by an ordinary resolution of 
shareholders	in	general	meeting	following	nomination	by	the	
Board or a member (or members) entitled to vote at such a 
meeting,	or	following	retirement	by	rotation	if	the	Director	
chooses	to	seek	re-election	at	a	general	meeting.	In	addition,	the	
Directors	may	appoint	a	Director	to	fill	a	vacancy	or	as	an	
additional Director, provided that the individual retires at the  
next	AGM.	

¬		Each	of	the	Executive	Directors,	Non-executive	Directors	and	
Merlin Entertainments Share Plan Nominee Limited (on behalf 
of	the	senior	management	shareholders)	agreed,	subject	to	
certain	customary	exceptions,	not	to	dispose	of	any	shares	in	
the	Company	for	a	period	of	360	days	following	Listing.

Each ordinary share in the capital of the Company ranks equally in 
all	respects.	No	shareholder	holds	shares	carrying	special	rights	
relating	to	the	control	of	the	Company.	However,	the	Company	has	
entered	into	Relationship	Agreements	with	each	of	the	pre-IPO	
major	shareholders	in	connection	with	the	exercise	of	their	rights	
as	major	shareholders	in	the	Company	and	their	right	to	appoint	
Directors to the Board.  

77

Merlin Entertainments plc Annual Report and accounts 2013 
DIRECTORS’ REPORT

Details	of	these	Relationship	Agreements	are	set	out	below	and	
in	the	Corporate	Governance	Report	on	pages	49	to	53.

As at 25 February 2014, the latest practicable date prior to the 
date	of	this	Report,	the	Company	had	been	notified	pursuant	to	
DTR5	of	the	following	interests	in	three	per	cent.	or	more	of	the	
Company’s	total	voting	rights:

Transactions with related parties
Details of the transactions entered into by the Company with 
parties who are related to it are set out in note 6.3 of the 
financial	statements.

The	only	material	transactions	with	related	parties	during	the	year	are:

Name of  
Shareholder

Number of 
Ordinary Shares

% of Issued
Share Capital

302,971,529

213,517,421

29.89

21.06

Nature of 
Holding 
(Direct/
Indirect)

Direct

¬	LEGOLAND	Licence	and	Co-operation	Agreement	(LCA).			
	 This	agreement	sets	out	the	rights	granted	to	the	Group	in		

connection with the development, operation and promotion  
  of the Group’s present and future LEGOLAND businesses.   
It includes certain requirements for the Group to develop  
LEGOLAND attractions, certain operational requirements for  
those attractions, and the nature of royalties due for the use  

Direct

	 of	the	rights. 

KIRKBI  
Invest A/S

Blackstone 
Merlin 
Holdings	
Limited

Lancelot  
Holdings	S.à	r.l.	
(CVC)

Blackrock 
Investment 
Management	
(UK) Limited

118,023,926

11.64

Direct

65,541,502

6.47

Indirect

Amendment to the company’s articles  
of association
The Company’s Articles of Association may only be amended by a 
special	resolution	of	its	shareholders	passed	at	a	general	meeting	
of its shareholders.

Acquisition and disposal of own shares
The Company has not acquired or disposed of any of its own 
shares	during	the	year	save	as	set	out	in	note	vi	of	the	parent	
Company	financial	statements.

Power of directors in respect of share capital
The	Directors	may	exercise	all	the	powers	of	the	Company	
(including,	subject	to	obtaining	the	required	authority	from	the	
shareholders	in	general	meeting,	the	power	to	authorise	the	issue	
of new shares and the purchase of the Company’s shares). 

Since	its	shares	were	listed	on	the	London	Stock	Exchange	on	13	
November	2013,	the	Directors	have	not	exercised	any	of	the	
powers to issue or purchase shares in the Company.

78

¬	Blackstone	Relationship	Agreement/CVC	Relationship		
	 Agreement/KIRKBI	Relationship	Agreement.	These	relationship		
agreements	with	the	pre-IPO	major	shareholders	describe	the		
relationship of the Company with each of those shareholders  
together	with	and	subject	to	certain	minimum	shareholding		
requirements,	the	right	of	each	of	those	shareholders	to	be		
represented	on	the	Board;	appoint	observers	to	each	of	the		
	 Remuneration,	Nomination	and	Audit	Committees;	and	certain		

anti-dilution	rights.

¬	Underwriting	Agreement.	This	agreement	between,	inter	alios,		
the	Company;	the	pre-IPO	major	shareholders;	the	IPO		 	
underwriters;	and	the	Directors	sets	out	the	underwriting		
arrangements	for	the	Company’s	Listing	on	13	November		

	 2013.	As	part	of	this	agreement	the	pre-IPO	major		

shareholders and the Directors became subject to certain  
lock-up	arrangements	whereby	they	agreed	not	to	dispose	of		
any shares in the Company for a period of 180 days and 360  

  days respectively.

Change of control
The	only	significant	agreements	to	which	the	Company	is	a	party	
that	take	effect,	alter	or	terminate	upon	a	change	of	control	of	the	
Company	following	a	takeover	bid,	and	the	effect	thereof,	are	 
as	follows:

¬	The	LCA	includes	rights	for	KIRKBI	to	terminate	the	LCA	on	a		
change	of	control	of	Merlin	but	only	if	this	would	result	in	a		
Licensee	(as	defined	in	the	LCA)	being	controlled	by	a	LEGO		
competitor or an inappropriate party. 

Merlin Entertainments plc Annual Report and accounts 2013 
 
 
 
	
	
 
	
	
	
	
	
	
	
	
 
	
 
	
	
 
DIRECTORS’ REPORT

	 The	LCA	defines	an	inappropriate	party	as	any	person	or		

entity	(other	than	a	financial	institution)	where	one	third	of	its		
revenue is derived from the manufacture and sale of tobacco,  
armaments	and/or	pornographic	material.

On	24	February	2014	the	Company	announced	a	strategic	
alliance with DreamWorks to launch a new midway brand.   
This	will	see	an	initial	roll	out	programme	of	six	attractions	 
over nine years in international city locations.

¬	The	Relationship	Agreements	with	KIRKBI,	Blackstone	and		
	 CVC	respectively,	each	contain	provisions	allowing	KIRKBI,		
  Blackstone or CVC as the case may be to terminate the    
relevant	Relationship	Agreement	with	immediate	effect	by		
	 written	notice	to	the	Company	on	any	person	acquiring		 	
control	of	the	Company	(being	50	per	cent.	of	the	voting			
rights	of	the	Company).

¬	The	Senior	Facilities	Agreement	entered	into	by	the	Group		
	 with	Unicredit	Group	as	facility	agent,	originally	dated	4	March	
	 2007	and	amended	and	restated	on	28	June	2013	(SFA)			

includes	provisions	in	relation	to	a	change	of	control	or	the		
sale of all or substantially all of the Group’s assets, the  

	 occurrence	of	which	will	give	the	lenders	under	the	SFA	the		
right	to	accelerate	outstanding	loans,	terminate	commitments		
and enforce their security. Further details on the Group’s   

	 banking	facilities	are	shown	in	note	5.2	of	the	 

financial	statements.

The	Company	does	not	have	agreements	with	any	Director	or	
employee	that	would	provide	compensation	for	loss	of	office	or	
employment	resulting	from	a	change	of	control.

Branches outside the UK
The Company has no branches outside the UK. 

Dividend
The	Directors	are	not	proposing	to	recommend	any	dividend	 
in	respect	of	the	2013	financial	year.

Political donations
No	political	donations	were	made	during	the	year.

Subsequent events
In the Company’s IPO Prospectus the Company noted its 
intention to reduce its share capital by means of a court 
sanctioned	reduction	of	capital.		The	final	court	hearing	to	
formally approve the proposed reduction is scheduled to take 
place on 26 February 2014.  If the reduction is approved, the 
effect will be to increase available reserves for distribution by way 
of dividends to shareholders in the amount of £3,183 million.

Going concern 
The	Directors	consider	that	the	Group	has	adequate	financial	
resources	to	continue	operating	for	the	foreseeable	future	and	
that	it	is	therefore	appropriate	to	adopt	the	going	concern	basis	
in	preparing	the	financial	statements.

The	Directors	have	satisfied	themselves	that	the	Group	is	in	a	
sound	financial	position	and	that	it	has	access	to	sufficient	
borrowing	facilities	and	can	reasonably	expect	those	facilities	to	
be available to meet the Group’s foreseeable cash requirements.

Audit information
So far as the Directors are aware, there is no relevant audit 
information of which the auditors are unaware. The Directors 
have taken all reasonable steps to ascertain any relevant  
audit information and ensure the auditors are aware of  
such information.

Re-appointment of auditors 
As recommended by the Audit Committee, a resolution for the 
re-appointment of KPMG LLP as auditors to the Company will be 
proposed	at	the	2014	Annual	General	Meeting.

Approval of annual report 
The	Strategic	Report,	Corporate	Governance	Statement	and	
Report, and the Directors’ Report were approved by the Board 
on 26 February 2014.

For and on behalf of the Board

Colin N. Armstrong
Group Company Secretary
26 February 2014

79

Merlin Entertainments plc Annual Report and accounts 2013	
 
	
	
	
	
	
 
 
	
 
	
DIRECTORS’ RESPONSIBILITY STATEMENT

Directors’ responsibility statement
The	Directors	are	responsible	for	preparing	the	Annual	Report	
and	the	Group	and	parent	Company	financial	statements	in	
accordance	with	applicable	law	and	regulations.	

Company law requires the Directors to prepare Group and parent 
Company	financial	statements	for	each	financial	year.	Under	that	
law	they	are	required	to	prepare	the	Group	financial	statements	in	
accordance with IFRSs as adopted by the EU and applicable law.  
They	have	elected	to	prepare	the	parent	Company	financial	
statements	in	accordance	with	generally	accepted	accounting	
principles in the UK (UK GAAP). Under company law the Directors 
must	not	approve	the	financial	statements	unless	they	are	satisfied	
that	they	give	a	true	and	fair	view	of	the	state	of	affairs	of	the	
Group	and	parent	Company	and	of	the	profit	or	loss	of	the	Group	
for	that	period.		In	preparing	each	of	the	Group	and	parent	
Company	financial	statements,	the	Directors	are	required	to:	

¬	Select	suitable	accounting	policies	and	then	apply	 

them consistently.

¬	Make	judgements	and	estimates	that	are	reasonable	 

and prudent.

¬	For	the	Group	financial	statements,	state	whether	they	have		
  been prepared in accordance with IFRSs as adopted by the EU.    

Having	taken	advice	from	the	Audit	Committee,	the	
Remuneration Committee and the Health, Safety and Security 
Committee	as	well	as	from	its	legal	and	other	professional	
advisers, the Board considers the Annual Report and Financial 
Statements, taken as a whole, to be fair, balanced and
understandable and that it provides the information necessary  
for shareholders to assess the Company’s performance,  
business	model	and	strategy.

Neither the Company nor the Directors accept (and hereby 
excludes)	any	liability	to	any	person	in	relation	to	this	Report	
except	to	the	extent	that	such	liability	is	imposed	by	law	and	 
may	not	be	validly	excluded.

The	Board	confirms	to	the	best	of	its	knowledge	that:

¬	The	consolidated	financial	statements	contained	in	this	Report		
(which have been prepared in accordance with IFRSs as    
adopted	by	the	EU),	when	taken	as	a	whole,	give	a	true	and		
fair	view	of	the	assets,	liabilities,	financial	position	and	profit	 

  or loss of the Group.

¬	The	parent	Company	financial	statements	(which	have	been		
	 prepared	in	accordance	with	applicable	UK	Accounting		

Standards),	give	a	true	and	fair	view	of	the	state	of	affairs	 

  of the parent Company.

¬	For	the	parent	Company	financial	statements,	state	whether		
applicable	UK	Accounting	Standards	have	been	followed,			
subject	to	any	material	departures	disclosed	and	explained	 
in	the	parent	Company	financial	statements.			 

¬	The Directors’ Report and the other sections of this Report  
referred	to	therein	together	represent	a	fair	review	of	the		 	
strategy,	development	and	performance	of	the	business	and	the		
	 position	of	the	Group	together	with	a	description	of	the	principal		

risks and uncertainties that it faces.  

Nick Varney 
Chief Executive Officer          Chief Financial Officer
26 February 2014                           26 February 2014

         Andrew Carr

¬	Prepare	the	financial	statements	on	the	going	concern	basis		
unless it is inappropriate to presume that the Group and the  

  parent Company will continue in business.

The	Directors	are	responsible	for	keeping	adequate	accounting	
records	that	are	sufficient	to	show	and	explain	the	parent	
Company’s transactions and disclose with reasonable accuracy  
at	any	time	the	financial	position	of	the	parent	Company	and	
enable	them	to	ensure	that	its	financial	statements	comply	with	
the	Companies	Act	2006.	They	have	general	responsibility	for	
taking	such	steps	as	are	reasonably	open	to	them	to	safeguard	 
the assets of the Group and to prevent and detect fraud  
and	other	irregularities.		

The	Directors	are	responsible	for	the	maintenance	and	integrity	
of	the	corporate	and	financial	information	included	on	the	
Company’s	website.	Legislation	in	the	UK	governing	the	
preparation	and	dissemination	of	financial	statements	 
may	differ	from	legislation	in	other	jurisdictions.

Under	applicable	law	and	regulations,	the	Directors	are	also	
responsible	for	preparing	a	Strategic	Report,	Directors’	Report,	
Directors’ Remuneration Report and Corporate Governance 
Statement	that	complies	with	that	law	and	those	regulations.		

80

Merlin Entertainments plc Annual Report and accounts 2013 
 
	
	
	
 
 
	
	
	
	
	
	
 
 
INDEPENDENT

AUDITOR’S REPORT

TO THE MEMBERS OF MERLIN ENTERTAINMENTS PLC ONLY

Opinions and conclusions arising from our audit

Our opinion on the financial statements is unmodified 
We	have	audited	the	financial	statements	of	Merlin	
Entertainments plc for the year ended 28 December 2013 set 
out	on	pages	84	to	143.	In	our	opinion:	

¬	the	financial	statements	give	a	true	and	fair	view	of	the	state	
  of the Group’s and of the parent Company’s affairs as at  
	 28	December	2013	and	of	the	Group’s	profit	for	the	year		

then	ended;	

¬	the	Group	financial	statements	have	been	properly	prepared		
in	accordance	with	International	Financial	Reporting	Standards		
as adopted by the European Union (IFRSs as adopted by  
the	EU);	

¬	the	parent	Company	financial	statements	have	been	properly		
  prepared in accordance with UK Generally Accepted  
	 Accounting	Practice	and	the	provisions	of	the	Companies	Act		
	 2006;	and	
¬	the	financial	statements	have	been	prepared	in	accordance		
  with the requirements of the Companies Act 2006 and, as  
regards	the	Group	financial	statements,	Article	4	of	the	 
IAS	Regulation.	

Our assessment of risks of material misstatement
In	arriving	at	our	audit	opinion	above	on	the	financial	statements	
the	risks	of	material	misstatement	that	had	the	greatest	effect	on	
our audit were as follows.

Valuation of non-current assets £2,344 million (2012: £2,297 million)
Refer	to	page	54	(Audit	Committee	Report)	and	page	107	
(accounting	policy	and	financial	disclosures).

¬	The risk	-	A	history	of	business	combinations	resulting	in		 	

significant	goodwill	balances	and	the	capital	intensive	nature	of		
the	Group’s	business	model	exposes	the	Group	to	a	risk	that		
the	value	of	the	Group’s	goodwill,	intangible	asset	and		

  property, plant and equipment balances may not prove to be  
recoverable in full. This risk is prevalent as inherent uncertainty  
is	involved	in	forecasting	and	discounting	future	cash	flows,	due		
to	the	Group’s	new	attractions	often	being	in	unproven		 	
locations and the unpredictable impact of environmental,   
	 macro	and	micro	economic,	and	social	trends	on	trading			
	 performance.		As	these	cash	flows	and	discount	rates	are	the		

key	assumptions	forming	the	basis	of	the	assessment	of		
recoverability,	this	is	one	of	the	key	judgemental	areas	that	 

  our audit concentrated on. 

Key risks
The risks of material misstatement that have had the 
greatest	effect	on	our	audit	were:

¬	Valuation	of	non-current	assets;
¬	Recognition	of	deferred	tax	assets;	and
¬	Finance costs.

¬	Our response	-	Our	audit	procedures	included,	among	others,		
an analysis of the Group’s previous ability to forecast cash  
generation	accurately	and	challenging	the	reasonableness	of		
current	forecasts.		This	challenge	included	an	assessment	of	the		

  Group’s future plans for the business and a comparison of  
those	inputs	against	similar	past	investments	made	by	the			

  Group to assess the level of the risk inherent in the  

current	strategies.	 

	 Benchmarking	was	performed	on	the	data	used	by	the	Group		
to calculate its discount rates to market data, such as publicly  
available analysts’ reports.

  We performed a sensitivity analysis of both discount rates and  
forecast	cash	flows	and	the	resulting	headroom	across	all			
valuations and considered the appropriateness of the related  
  disclosures.  We also assessed whether the Group’s disclosures  

about the sensitivity of the outcome of the impairment  
assessment	to	changes	in	key	assumptions	reflected	the	risks		
inherent	in	the	valuation	of	goodwill.

Deferred tax assets recognition £56 million (2012: £34 million)
Refer	to	page	54	(Audit	Committee	Report),	page	96	 
(accounting	policy)	and	page	97	(financial	disclosures).

¬	The risk	-	In	previous	years,	the	Group	had	significant		

unrecognised	deferred	tax	assets	from	unclaimed	capital		 	
allowances,	primarily	in	the	UK.		These	were	not	recognised		
  due to the level of uncertainty over the availability of future  
taxable	profits	against	which	these	allowances	would	be		 	
utilised.		The	Group	has	revised	these	forecasts,	taking	into		
account	the	restructuring	of	the	Group’s	operations	in		
connection	with	the	IPO,	leading	to	the	recognition	of	further		
	 deferred	tax	assets	at	the	balance	sheet	date.	The	amount	of		
the	additional	deferred	tax	asset	recognised	is	based	on	 
the	Group’s	forecast	of	taxable	profits	which	is	 
inherently subjective. 

81

	
	
 
	
 
	
	
	
	
	
	
 
	
	
 
	
	
	
 
	
	
	
	
 
 
 
	
 
 
 
	
	
	
	
	
	
	
	
	
	
	
	
 
INDEPENDENT AUDITOR’S REPORT
To the members of Merlin Entertainments plc only

¬	Our response -	Our	audit	procedures	included,	among		
	 others,	assessment	of	the	Group’s	forecast	of	taxable	profits		
and	challenging	the	forecasts	of	trading	profits	and	capital		
spend	in	these	estimates	by	taking	into	consideration	the			
	 Group’s	historical	ability	to	forecast	accurately,	taking	into			

account	the	inherent	uncertainty	of	future	looking	estimates	 

	 of	trading	performance.		

	 Using	our	own	tax	specialists,	we	evaluated	the	resulting		 	

forecast	tax	positions	and	utilisation	of	capital	allowances	for		
reasonableness,	given	our	understanding	of	the	legislation			
surrounding	the	use	of	such	allowances.

	 We	performed	sensitivity	analysis	of	forecast	taxable	profits		

and	capital	spend	in	assessing	the	forecasts	above	to	assess	the		
likelihood of misstatement and the appropriateness of the  

	 Group’s	disclosure	around	the	judgement.

Finance costs £109 million (2012: £126 million)
Refer	to	page	54	(Audit	Committee	Report)	and	page	112	
(accounting	policy)	and	page	113	(financial	disclosures).

¬	The risk	-	During	the	year	the	Group	has	refinanced	its	debt.			
	 Accounting	standards	require	that	the	Group	assesses	whether		
the	refinancing	represents	a	continuation	of	the	existing	facility		
	 or	the	repayment	of	the	original	facility	and	the	inception	of	a		
new	facility.	This	depends	on	the	significance	of	the	changes	to		
the	future	cash	flows	and	affects	the	way	previous	financing		
fees	are	treated.	In	addition	the	Group	makes	a	judgement	of		
the	expected	life	of	the	new	facility.	This	affects	the	period		
	 over	which	the	refinancing	costs,	and	if	carried	forwards,	the		
	 previous	financing	fees,	are	expensed. 

	 These	judgements	affect	the	amount	of	finance	costs		

recognised	in	the	year.

¬	Our response 	-	In	respect	of	the	Group’s	accounting	for	the		
refinancing,	our	audit	procedures	included,	among	others,			
corroborating	the	Group’s	calculation	of	the	cash	flow	impact		
	 of	the	refinancing	by	reference	to	the	underlying	contracts	and		
the Group’s key assumptions, such as the term of the facility, in  
accordance	with	the	requirements	of	the	accounting	standards.		

  We made a qualitative assessment of the terms of the new  

facility	to	assess	whether	any	other	changes	in	terms	indicated		
the facility was, in substance, repaid and reissued. 

In	respect	of	the	Group’s	judgement	relating	to	the	life	of	the		
revised	facility,	our	procedures	included,	among	others,	an		
assessment	of	the	Group’s	long	term	business	plans	and		 	
forecasts compared to their previous ability to accurately   
forecast	the	timing	of	future	refinancing,	taking	into	account		
	 other	strategic	plans	of	the	Group	that	could	trigger	the	need		
for	a	future	refinancing,	such	as	significant	acquisitions	or	new		

	 openings.	We	read	the	facilities	agreement	to	identify	any			

economic incentives for early repayment.

In	light	of	the	above	we	considered	the	appropriateness	of	the		
  Group’s assessment of the likely future repayment date of the  
	 debt,	making	comparison	to	past	behaviours.	We	considered		

the adequacy of the Group’s disclosures in respect of  
the	refinancing.

Our application of materiality and an overview of the  
scope of our audit
The	materiality	for	the	Group	financial	statements	as	a	whole	was	
set at £12,000,000. This has been determined with reference to a 
benchmark of revenue (of which it represents 1%), which we 
consider to be one of the principal considerations for members 
of	the	Company	in	assessing	financial	performance	of	the	Group.

We	agreed	with	the	Audit	Committee	to	report	to	it	all	
corrected	and	uncorrected	misstatements	we	identified	through	
our	audit	with	a	value	in	excess	of	£600,000,	in	addition	to	other	
audit misstatements below that threshold that we believe 
warranted	reporting	on	qualitative	grounds.

Audits	for	group	reporting	purposes,	including	those	performed	
by	the	Group	audit	team,	were	performed	at	the	key	reporting	
components	in	the	following	countries:	UK,	USA,	Australia,	
Denmark, Germany and Italy. These audits covered 70% of total 
Group revenue and 67% of total Group assets. In addition, 
specified	procedures	were	performed	at	locations	representing	 
a further 12% of revenues.

The	Group	audit	team	carried	out	audits	covering	35%	of	total	
Group	revenue,	including	the	only	individually	financially	significant	
component,	Merlin	Attractions	Operations	Limited.	The	largest	
component not audited by the Group audit team directly 
represents 8% of Group revenue. 

For	the	remaining	sites,	the	largest	of	which	individually	
contributed £11,000,000 to Group revenue, analytical procedures 
were performed at Group level.

The	audits	undertaken	for	group	reporting	purposes	at	the	key	
reporting	components	of	the	company	were	all	performed	to	
local materiality levels. These local materiality levels were set 
individually for each component by the Group audit team and 
ranged	from	£750,000	to	£4,000,000.	

Scope of our audit by Revenue

 Group team audited, 35% 

 Component team audited, 35%

 Specified procedures    

    performed, 12%

 Analytical procedures, 18%

82

Merlin Entertainments plc Annual Report and accounts 2013	
	
	
	
 
	
	
	
	
 
	
	
	
	
	
 
	
	
	
	
 
	
	
 
	
	
	
 
	
	
 
	
 
	
INDEPENDENT AUDITOR’S REPORT
To the members of Merlin Entertainments plc only

Detailed	audit	and	specified	procedure	instructions	were	sent	to	
component	auditors.	These	instructions	covered	the	significant	
audit areas that should be covered by these audits (which 
included the relevant risks of material misstatement detailed 
above) and set out the information required to be reported back 
to	the	Group	audit	team.	Telephone	or	in	person	meetings	were	
also held with the auditors at these locations.

Under	the	Listing	Rules	we	are	required	to	review:	
¬	the	Directors’	statement,	set	out	on	page	79,	in	relation	to		

going	concern;	and

¬	the	part	of	the	Corporate	Governance	Statement	on	pages	44		
and	49	relating	to	the	Company’s	compliance	with	the	nine		

  provisions of the 2010 UK Corporate Governance Code   

specified	for	our	review.

Our opinion on other matters prescribed by the Companies 
Act 2006 is unmodified

We	have	nothing	to	report	in	respect	of	the	above	
responsibilities.

In	our	opinion:
¬	the part of the Directors’ Remuneration Report to be audited  

has been properly prepared in accordance with the  

	 Companies	Act	2006;	and	
¬	the	information	given	in	the	Strategic	Report	and	the		
	 Directors’	Report	for	the	financial	year	for	which	the	 

financial	statements	are	prepared	is	consistent	with	the	 
financial	statements.	

Scope and responsibilities
As	explained	more	fully	in	the	Directors’	Responsibilities	
Statement	set	out	on	page	80,	the	directors	are	responsible	for	
the	preparation	of	the	financial	statements	and	for	being	satisfied	
that	they	give	a	true	and	fair	view.	A	description	of	the	scope	 
of	an	audit	of	financial	statements	is	provided	on	the	 
Financial	Reporting	Council’s	website	at	 
www.frc.org.uk/auditscopeukprivate 

This report is made solely to the Company’s members as a  
body	and	is	subject	to	important	explanations	and	disclaimers	 
regarding	our	responsibilities,	published	on	our	website	at	 
www.kpmg.com/uk/auditscopeukco2013a, which are 
incorporated into this report as if set out in full and should be 
read	to	provide	an	understanding	of	the	purpose	of	this	report,	
the work we have undertaken and the basis of our opinions.

Mark Summerfield (Senior Statutory Auditor)
for and on behalf of KPMG LLP, Statutory Auditor 

Chartered Accountants
Dukes Keep, Marsh Lane,
Southampton
SO14 3EX

26 February 2014

We have nothing to report in respect of the matters on which 
we are required to report by exception 
Under ISAs (UK and Ireland) we are required to report to you if, 
based	on	the	knowledge	we	acquired	during	our	audit,	we	have	
identified	other	information	in	the	annual	report	that	contains	a	
material	inconsistency	with	either	that	knowledge	or	the	financial	
statements, a material misstatement of fact, or that is  
otherwise	misleading.	

In	particular,	we	are	required	to	report	to	you	if:
¬	we	have	identified	material	inconsistencies	between	the		 	

knowledge	we	acquired	during	our	audit	and	the	Directors’		
statement that they consider that the annual report and    
financial	statements	taken	as	a	whole	is	fair,	balanced	and			
understandable and provides the information necessary for  
shareholders to assess the Group’s performance, business   

	 model	and	strategy;	or
¬	the	section	of	the	annual	report	describing	the	work	of	the		
  Audit Committee does not appropriately address matters  

communicated by us to the Audit Committee.

Under the Companies Act 2006 we are required to report to 
you	if,	in	our	opinion:	
¬	adequate	accounting	records	have	not	been	kept	by	the		 	
  parent Company, or returns adequate for our audit have not  
	 been	received	from	branches	not	visited	by	us;	or	
¬	the	parent	Company	financial	statements	and	the	part	of	the		
  Directors’ Remuneration Report to be audited are not in   
agreement	with	the	accounting	records	and	returns;	or	
¬	certain	disclosures	of	directors’	remuneration	specified	by	 

law	are	not	made;	or	

¬	we	have	not	received	all	the	information	and	explanations	 
  we require for our audit. 

83

Merlin Entertainments plc Annual Report and accounts 2013 
 
	
	
	
	
 
	
 
 
 
	
	
	
	
	
FINANCIAL STATEMENTS - CONTENTS

PRIMARY STATEMENTS
CONSOLIDATED INCOME STATEMENT  
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME  
CONSOLIDATED STATEMENT OF FINANCIAL POSITION  
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY  
CONSOLIDATED STATEMENT OF CASH FLOWS  

SECTION 1 – BASIS OF PREPARATION  

SECTION 2 – RESULTS FOR THE YEAR  
2.1  PROFIT BEFORE TAX  
2.2  EXCEPTIONAL AND NON-TRADING ITEMS  
2.3  TAXATION  
2.4  EARNINGS PER SHARE  

SECTION 3 – BUSINESS COMBINATIONS  

SECTION 4 – OPERATING ASSETS AND LIABILITIES  
4.1  PROPERTY, PLANT AND EQUIPMENT 
4.2  GOODWILL AND INTANGIBLE ASSETS  
4.3  IMPAIRMENT TESTING 
4.4  WORKING CAPITAL 
4.5  PROVISIONS 

SECTION 5 – CAPITAL STRUCTURE AND FINANCING 
5.1  NET DEBT  
5.2  BORROWINGS  
5.3  LEASE OBLIGATIONS  
5.4  DERIVATIVE FINANCIAL INSTRUMENTS  
5.5  FINANCE INCOME AND COSTS  
5.6  FINANCIAL RISK FACTORS AND FAIR VALUE ANALYSIS  
5.7  EQUITY AND CAPITAL MANAGEMENT  
5.8  SHARE-BASED PAYMENT TRANSACTIONS  

SECTION 6 – OTHER NOTES  
6.1  INVESTMENTS  
6.2  EMPLOYEE BENEFITS  
6.3  RELATED PARTY TRANSACTIONS  
6.4  CONTINGENT LIABILITIES  
6.5  NEW STANDARDS AND INTERPRETATIONS  
6.6  ULTIMATE PARENT COMPANY INFORMATION  
6.7  SUBSEQUENT EVENTS 
6.8  SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS  

MERLIN ENTERTAINMENTS PLC COMPANY FINANCIAL STATEMENTS 
SHAREHOLDER INFORMATION 
FINANCIAL RECORD 

84

85
86
87
88
89

90

92
92
95
96
99

100

103
103
105
107
109
111

112
112
112
113
115
116
117
123
124

127
127
127
131
132
133
133
133
134

139 
144 
145 

Merlin Entertainments plc Annual Report and accounts 2013 
CONSOLIDATED INCOME STATEMENT
For the 52 weeks ended 28 December 2013
(2012: 52 weeks ended 29 December 2012)

2013
Exceptional 
& non-trading
items (2)
£m

Underlying
trading
£m

Revenue

Cost of sales

Gross profit

Staff expenses

Other operating expenses

Note

2.1

2.1

2.1

1,192

(170)

1,022

(297)

(335)

Total
£m

1,192

Underlying
trading
£m

1,074

(170)

(163)

1,022

911

 (297)

(261) 

(30)

(365)

(304)

EBITDA (1)

2.1

390

(30)

360

346

4.1, 4.2

(100)

-

(100)

Depreciation, amortisation 
and impairment

Operating profit

Finance income

Finance costs

Profit before tax

Taxation

Profit for the year

Profit attributable to:

Owners of the Company

Non-controlling interest

Profit for the year

Earnings per share

Basic and diluted earnings 
per share (p)

290

1

(105)

186

(24)

162

162

-

162

5.5

5.5

2.3

2.4

(88)

258

6

260

21

(109)

(124)

172

(27)

140

(20)

(17)

145

120

(44)

120

-

120

(44)

-

(44)

(17)

-

(17)

145

-

145

15.1

2012
Exceptional 
& non-trading
items (2)
£m

-

-

-

(1)

(5)

(6)

(53)

(59)

19

(2)

(42)

(2)

-

-

-

 -

(30)

20

(4)

(14)

(3)

(1)   EBITDA – this is defined as profit before finance income and costs, taxation, depreciation, amortisation and impairment and is after  

taking account of attributable profit after tax of joint ventures. 

(2) Details of exceptional and non-trading items are provided in note 2.2.

Total
£m

1,074

(163)

911

(262) 

(309)

340

(141)

199

25

(126)

98

(22)

76

76

-

76

8.0

85

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
For the 52 weeks ended 28 December 2013
(2012: 52 weeks ended 29 December 2012)

Profit for the year

Other comprehensive income

Items that may be reclassified to profit and loss

Exchange differences on retranslation of subsidiaries

Exchange differences relating to the net investment in foreign operations

Effective portion of changes in fair value of cash flow hedges

Income tax on items relating to components of other comprehensive income

Other comprehensive income for the year net of income tax

Total comprehensive income for the year

Total comprehensive income attributable to:

Owners of the Company

Non-controlling interest

Total comprehensive income for the year

Note

2013 
£m

145

2012
£m

76

5.5

2.3

(8) 

(8)

5  

(1) 

(12)

133

133

-

133 

(24) 

6

(1)

1 

(18)

58

59

(1)

58 

86

Merlin Entertainments plc Annual Report and accounts 2013 
 
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
At 28 December 2013
(2012: 29 December 2012)

Non-current assets

Property, plant and equipment

Intangible assets

Investments

Other receivables

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Other financial assets

Cash and cash equivalents

Total assets

Current liabilities

Interest-bearing loans and borrowings

Other financial liabilities

Trade and other payables

Tax payable

Provisions

Non-current liabilities

Interest-bearing loans and borrowings

Finance leases

Other payables

Provisions

Employee benefits

Deferred tax liabilities

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the Company

Non-controlling interest

Total equity

Note

2013
£m

2012
£m

4.1

4.2

6.1

4.4

2.3

4.4

4.4

5.4

5.1

5.2

5.4

4.4

4.5

5.2

5.1

4.4

4.5

6.2

2.3

5.7

1,321 

961 

3  

3 

56 

1,290 

970 

- 

3 

34 

2,344 

2,297 

24 

64 

6  

264 

358

23 

47 

- 

142 

212

2,702 

2,509 

6 

9  

223 

21 

11 

270 

4 

63 

179 

19 

13 

278 

1,179 

1,333 

85 

23 

37 

4 

160 

1,488 

1,758 

944 

940 

4 

944 

84 

22 

36 

5 

134 

1,614 

1,892 

617 

613 

4 

617 

The financial statements were approved by the Board of Directors on 26 February 2014 and were signed on its behalf by: 

Nick Varney  
Chief Executive Officer   

Andrew Carr
          Chief Financial Officer

87

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the 52 weeks ended 28 December 2013
(2012: 52 weeks ended 29 December 2012)

Share
capital
£m

Share
premium
£m

Capital
reserve
£m

Translation 
reserve
£m

Hedging
reserve
£m

Retained
earnings
£m

Note

Total
parent 
equity
£m

Non- 
controlling 
interest
£m

1,230 

(493)

(52)

(6)  

(130)

550 

(1,230)  1,230

-

-  

-

- 

737  

(52)  

(6)  

(130) 

550 

-  

-  

76 

76 

-

(17)

(1)  

(18)

(16)

(16)

-  

(1)

(1)

-  

76 

-  

59 

4  

737

(68)

(7)

(54)

613 

1 

- 

1 

-  

-  

-  

-  

1 

-  

-  

-  

8  

1  

-  

-  

-  

-  

4 

4 

-  

-  

-  

-  

-  

-  

-  

-  

-  

-  

2,979 

(2,987)  

200 

-  

-  

-  

145 

145 

(17)

(17)

-  

-  

5

5

-  

-  

-  

(12)

145 

133 

-  

- 

(7)  

194

Total 
equity
£m

555 

- 

555 

76 

5 

- 

5 

- 

(1) 

-

4 

-  

-

-

-  

-  

58 

4

617 

145 

(12)

133 

- 

194 

10  3,183  (2,250)

(85)

(2)

84

940 

4 

944 

1.1

At 1 January 2012 as 
previously stated
Adjustment for reverse 
acquisition

At 1 January 2012

Profit for the year

Other comprehensive
income for the year net  
of income tax
Total comprehensive
income for the year

Shares issued

5.7

At 29 December 2012

Profit for the year

Other comprehensive 
income for the year net  
of income tax
Total comprehensive
income for the year

Bonus issue

Shares issued

At 28 December 2013

5.7

5.7

5.7

88

Merlin Entertainments plc Annual Report and accounts 2013CONSOLIDATED STATEMENT OF CASH FLOWS
For the 52 weeks ended 28 December 2013
(2012: 52 weeks ended 29 December 2012)

Cash flows from operating activities

Profit for the year

Adjustments for:

Depreciation, amortisation and impairment

Finance income

Finance costs

Taxation

Working capital changes

(Decrease)/increase in provisions and other non-current liabilities

Tax paid

Net cash inflow from operating activities

Cash flows from investing activities

Interest received 

Acquisition of subsidiaries

Acquisition of property, plant and equipment 

Net cash outflow from investing activities

Cash flows from financing activities

Proceeds from issue of share capital

Proceeds from bank loans 

Financing costs

Capital repayments of finance leases

Interest paid

Settlement of interest rate swaps and foreign exchange contracts

Repayment of borrowings

Net cash outflow from financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Effect of movements in foreign exchange

Cash and cash equivalents at end of year

Note

2013
£m

2012
£m

145

76

4.1, 4.2

5.5

5.5

2.3

3.1

100 

(21)

109 

27 

360 

30 

(3) 

387 

(22)

365 

1 

(6)

(152)

(157)

194 

102 

(11)

-

(93)

(39) 

(236)

(83)

125 

142 

(3) 

141 

(25)

126 

22 

340 

24 

1 

365 

(17)

348 

2 

(72)

(163)

(233)

- 

175 

(8)

(3)

(110)

5  

(93)

(34)

81

60 

1

5.1

264 

142 

89

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 1 BASIS OF PREPARATION
52 weeks ended 28 December 2013

1.1 Basis of preparation

Merlin Entertainments plc (the Company) is a company incorporated in the United Kingdom and its registered office is 3 Market Close, 
Poole, Dorset, BH15 1NQ. 

The consolidated financial statements have been prepared and approved by the Directors in accordance with International Financial 
Reporting Standards as adopted by the EU (Adopted IFRS). 

The Company has elected to prepare its parent company financial statements in accordance with UK GAAP. 

The accounting policies set out in the sections below have, unless otherwise stated, been applied consistently to all periods presented in 
these consolidated financial statements and have been applied consistently by all subsidiaries and joint ventures.

The Group prepares its annual consolidated financial statements on a 52 or 53 week basis. These consolidated financial statements have been 
prepared for the 52 weeks ended 28 December 2013 (2012: 52 weeks ended 29 December 2012). The consolidated financial statements are 
prepared on the historical cost basis except for derivative financial instruments and certain investments measured at their fair value.

The consolidated financial statements are presented in Sterling. The functional currency of the Company is Sterling.

All values are stated in £ million (£m) except where otherwise indicated.

Going concern
The Group continues to trade profitably reporting a profit for the year of £145 million (2012: £76 million) and continues to generate 
cash with operating cash inflows of £365 million (2012: £348 million). As highlighted in note 5.2, the Group is funded by a bank loan 
facility, the maturity of which was extended in the year to 2019. The Group’s forecasts show that it will be able to operate within the 
terms of that facility. 

After reviewing the Group’s cash flow forecasts and trading budgets and making appropriate enquiries, the Directors believe the Group 
to be operationally and financially robust and that it will generate sufficient cash to meet its borrowing requirements for the next twelve 
months. The Directors therefore have a reasonable expectation that the Group has adequate resources to continue in operational 
existence for the foreseeable future and, accordingly, the Group continues to adopt the going concern basis in preparing its consolidated 
financial statements.

Basis of consolidation
On 12 November 2013 the entire share capital of the Group’s previous parent company, Merlin Entertainments S.à r.l. was acquired by 
Merlin Entertainments plc funded by an issue of the equity instruments of Merlin Entertainments plc in exchange for these instruments.  
There were no changes in rights or proportions of control in the Group as a result of this transaction.

Whilst the equity instruments of Merlin Entertainments S.à r.l. were legally acquired, in substance the Directors have determined that 
Merlin Entertainments S.à r.l. is the accounting acquirer of Merlin Entertainments plc.  As such, this transaction has been accounted for as 
a reverse acquisition.

Accordingly, these financial statements are issued in the name of the new legal parent, Merlin Entertainments plc, but are a continuation 
of the financial statements of Merlin Entertainments S.à r.l. In accordance with the requirements of IFRS 3: ‘Business Combinations’, the 
financial statements of Merlin Entertainments S.à r.l., including comparative information, have been retroactively adjusted to transfer 
£1,230 million from share premium to capital reserve to reflect the legal capital position of Merlin Entertainments plc as shown in the 
consolidated statement of changes in equity. No other adjustments have arisen in respect of this reverse acquisition.

The consolidated financial statements comprise the financial statements of Merlin Entertainments plc and its subsidiaries and branches 
at the end of each reporting period and include its share of its joint ventures’ results using the equity method.

Subsidiaries are entities controlled by the Group. Control exists when the Group has the power, directly or indirectly, to govern the 
financial and operating policies of an entity to obtain benefits from its activities. In assessing control, potential voting rights that are 
currently exercisable or convertible are taken into account. The financial statements of subsidiaries are included in the consolidated 
financial statements from the date that control commences until the date that control ceases.

All intercompany balances and transactions, including unrealised profits arising from intra-group transactions, have been eliminated.

Where subsidiaries enter into financial guarantee contracts to guarantee the indebtedness of other companies within the Group, these 
are considered to be insurance arrangements and accounted for as such. In this respect, the subsidiary concerned treats the guarantee 
contract as a contingent liability until such time as it becomes probable that it will be required to make a payment under the guarantee.

90

Merlin Entertainments plc Annual Report and accounts 2013  
SECTION 1 BASIS OF PREPARATION (continued)
52 weeks ended 28 December 2013

1.1 Basis of preparation (continued) 

Foreign currency
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at year end 
exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement, except 
when deferred in equity as qualifying net investment hedges.

The results and financial position of those Group companies that do not have a Sterling functional currency are translated into  
Sterling as follows:
¬	Assets and liabilities are translated at the closing rate at the end of the reporting period.
¬	Income and expenses are translated at average exchange rates during the year.
¬	All resulting exchange differences are recognised in equity in the translation reserve.

Classification of financial instruments issued by the Group
Financial instruments often consist of a combination of debt and equity and the Group has to decide how to attribute values to each. 
They are treated as equity only to the extent that they meet the following two conditions: 

(i)  they include no contractual obligations upon the Group to deliver cash or other financial assets or to exchange financial assets or 

financial liabilities with another party under conditions that are potentially unfavourable to the Group; and

(ii) where the instrument will or may be settled in the Group’s own equity instruments, it is either a non-derivative that includes no 
obligation to deliver a variable number of the Group’s own equity instruments or is a derivative that will be settled by the Group 
exchanging a fixed amount of cash or other financial assets for a fixed number of its own equity instruments. 

To the extent that this definition is not met, the proceeds of issue are classified as a financial liability, and where such an instrument takes 
the legal form of the Company’s own shares, the amounts presented in these financial statements for called up share capital and share 
premium account exclude amounts in relation to those shares.  

Finance payments associated with financial liabilities are dealt with as part of finance costs.  Finance payments associated with financial 
instruments that are classified in equity are dividends and are recorded directly in equity.

Judgements and estimates
The preparation of financial statements requires management to exercise judgement in applying the Group’s accounting policies. It also 
requires the use of estimates and assumptions that affect the reported amounts of assets, liabilities, income and expenses. Actual results 
may differ from these estimates.

On an ongoing basis the following areas involve a higher degree of judgement or complexity and are explained in more detail in the 
related notes:

¬	Recognition of deferred tax assets (note 2.3).
¬	Impairment testing (note 4.3).

During the year the following specific item also involved a higher degree of judgement or complexity:

¬	Accounting for the Group’s amendment to its financing facilities (note 5.2).

New standards and interpretations
A full list of new accounting standards and interpretations that have been implemented in the year or will be implemented next year, 
and which have no significant impact, can be found in note 6.5.

91

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 2 RESULTS FOR THE YEAR
52 weeks ended 28 December 2013

2.1 Profit before tax

Segmental information
An operating segment is a component of the Group that engages in business activities from which it may earn revenues and incur 
expenses. The Group is managed through its three Operating Groups, which form the operating segments on which the information 
shown below is prepared. The Group determines and presents operating segments based on the information that is provided internally 
to the Chief Executive Officer (CEO), who is the Group’s chief operating decision maker.  An operating segment’s operating results are 
reviewed regularly by the CEO to make decisions about resources to be allocated to the segment and assess its performance, and for 
which discrete financial information is available. Performance is measured based on segment EBITDA, as included in internal  
management reports.

Information regarding the results of each operating segment is included below.

2013
£m

524 

352 

314 

2012
£m

458 

308 

290 

1,190 

1,056 

2 

18 

1,192 

1,074 

2013
£m

212 

127 

81 

420 

(30)

390 

(30)

360 

(100)

(88)

172 

2012
£m

179 

113 

73 

365 

(19)

346 

(6)

340 

(141)

(101)

98 

Midway Attractions

LEGOLAND Parks

Resort Theme Parks

Segment revenue

Central and other revenue

Revenue

Midway Attractions

LEGOLAND Parks

Resort Theme Parks

Segment profit, being segment EBITDA

Central costs

EBITDA before exceptional and non-trading items

Exceptional and non-trading items within EBITDA (note 2.2)

EBITDA

Depreciation, amortisation and impairment

Net finance costs

Consolidated profit before tax

92

Merlin Entertainments plc Annual Report and accounts 2013SECTION 2 RESULTS FOR THE YEAR (continued)
52 weeks ended 28 December 2013

2.1 Profit before tax (continued)

Geographical areas
While each Operating Group is managed on a worldwide basis the information presented below is based on the geographical locations 
of the visitor attractions concerned. 

Geographical information

United Kingdom

Continental Europe

North America

Asia Pacific

Deferred tax

Investments

Revenues
2013
£m

Non-current 
assets
2013
£m

Revenues
2012
£m

Non-current 
assets
2012
£m

466 

307 

247 

172 

778 

829 

373 

305 

425 

280 

217 

152 

757 

796 

362 

348 

1,192 

2,285 

1,074 

2,263 

56 

3  

2,344 

34 

- 

2,297 

Revenue
Revenue arises from the operation of visitor attractions and theme park resorts. Revenue represents the amounts (excluding VAT and 
similar taxes) received from customers for admissions tickets, room revenue, retail and food and beverage sales. Revenue from the sale 
of annual passes is deferred and then recognised over the period that the pass is valid.  Ticket revenue is recognised at point of entry. 

From time to time, the Group enters into service contracts for attraction development and revenue is recognised under these contracts 
on a percentage completion basis. Service contract revenue in the year is not material.

Cost of sales
Cost of sales of £170 million (2012: £163 million) represents variable expenses (excluding VAT and similar taxes) incurred from revenue 
generating activity. Retail inventory and food and beverage consumables are the principal expenses included under this category.

93

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 2 RESULTS FOR THE YEAR (continued)
52 weeks ended 28 December 2013

2.1 Profit before tax (continued)

Operating costs

Staff numbers and costs
The average number of persons employed by the Group (including Directors) during the year, analysed by category, was as follows: 

Operations

Attraction management and central administration

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security costs

Other pension costs

Auditor’s remuneration

Audit of these financial statements

Audit of financial statements of subsidiaries

Other assurance services (1), (2)

Other services relating to taxation

Services relating to corporate finance transactions (2), (3)

All other services

2013

2012

14,573 

13,117 

1,712 

1,719 

16,285 

14,836 

2013
£m

255 

32 

10 

2012
£m

226 

28 

8 

297 

262 

2013
£m

1.0 

0.3 

1.1 

0.3 

2.9 

- 

5.6  

2012
£m

1.2 

0.3 

0.1 

0.3 

0.1  

0.2 

2.2 

(1) 
(2) 
(3) 

 Other assurance services in 2013 includes £1.0 million in relation to the half year audit undertaken as part of the IPO process.
  These costs are included within other operating expenses – exceptional and non-trading items (see note 2.2).
 Services relating to corporate finance transactions includes fees incurred as part of the IPO process.

94

Merlin Entertainments plc Annual Report and accounts 2013SECTION 2 RESULTS FOR THE YEAR (continued)
52 weeks ended 28 December 2013

2.2 Exceptional and non-trading items

Accounting policy
Due to their nature, certain exceptional and non-trading items have been classified separately in order to draw them to the attention  
of the reader. In the judgement of the Directors this presentation shows the underlying business performance of the Group  
more accurately.

Exceptional and non-trading items
The following items are exceptional or non-trading and have been shown separately on the face of the consolidated income statement:

Within staff expenses:

Redundancy and related costs (4)

Within other operating expenses:

Costs in respect of IPO (1)

Acquisition costs (2)

Exceptional and non-trading items included within EBITDA

Within depreciation, amortisation and impairment: 

Impairment of intangible assets (5)

Impairment of property, plant and equipment (5)

Exceptional and non-trading items included within operating profit

Within finance income and costs:

Unrealised gain on re-measurement of financial derivatives at fair value (3)

Unrealised loss on re-measurement of financial derivatives at fair value (3)

Settlement of foreign exchange contracts (6)

Exceptional and non-trading items before income tax

Exceptional and non-trading items income tax charge

Exceptional and non-trading items for the year

2013

2013
£m

2012
£m

- 

- 

28 

2 

30 

30 

-

-

-

30 

(20)

4 

-

(16)

14 

3 

17 

1  

1  

- 

5 

5 

6 

40  

13

53

59 

(14)

2 

(5)  

(17) 

42 

2  

44 

(1) 

(2) 

(3) 

 Certain professional and advisory fees have been incurred in 2013 as part of the process of listing shares in the Group through an 
Initial Public Offering. They are separately presented as they are not part of the Group’s underlying operating expenses. In addition, 
£7 million has been recognised directly in equity.
  Directly attributable acquisition and subsequent integration costs were incurred in respect of the acquisitions described in note 3.1. 
These are separately presented as they are not part of the Group’s underlying operating expenses.
 The Group has separately presented gains and losses on derivative financial instruments, where the items are not hedge accounted, 
in order to better present the underlying finance cost for the Group (note 5.5).

95

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 2 RESULTS FOR THE YEAR (continued)
52 weeks ended 28 December 2013

2.2 Exceptional and non-trading items (continued) 

2012

(4) 

(5) 

(6) 

 Redundancy and related costs were incurred in 2012 following an internal review of the Gardaland Resort business in Italy.  These 
were separately presented as they were not part of the Group’s underlying operating expenses.
  Total impairment losses of £53 million were incurred in 2012, being £40 million in respect of goodwill for the Resort Theme Parks 
Operating Group (note 4.2) and £13 million in aggregate in respect of property, plant and equipment at three of the Group’s 
midway attractions (note 4.1).  These were all driven by lower projected cash flows within business plans arising from adverse 
economic conditions within southern Europe.
  The Group entered into a number of foreign exchange contracts in connection with the acquisition of Living and Leisure Australia 
in 2012. They were not hedge accounted and accordingly gains were recognised when they were settled. These were separately 
presented as they were not part of the Group’s underlying finance income.

2.3 Taxation

Accounting policies
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement unless it relates to 
items recognised directly in equity, when it is recognised directly in equity, or when it relates to items recognised in other comprehensive 
income, when it is recognised through the statement of comprehensive income.

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the end 
of the reporting period, and any adjustment to tax payable in respect of previous periods.

Deferred tax is provided on certain temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and taxation purposes respectively. The following temporary differences are not provided for: the initial recognition of goodwill; 
the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination; and 
differences relating to investments in subsidiaries and joint ventures to the extent that they will probably not reverse in the foreseeable 
future. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of 
assets and liabilities, using tax rates enacted or substantively enacted at the end of the reporting period.

After considering forecast future profits, deferred tax assets are recognised where it is probable that future taxable profits will be 
available against which those assets can be utilised. 

Recognised in the income statement

Current tax expense

Current year

Adjustment for prior periods

Total current income tax

Deferred tax expense

Origination and reversal of temporary differences

Changes in tax rate

Adjustment for prior periods

Total deferred tax

Total tax expense in income statement

96

2013
£m

2012
£m

26 

(1)  

25 

4 

-

(2) 

2 

27 

18 

- 

18 

3 

(1)

2 

4 

22 

Merlin Entertainments plc Annual Report and accounts 2013SECTION 2 RESULTS FOR THE YEAR (continued)
52 weeks ended 28 December 2013

2.3 Taxation (continued)

Reconciliation of effective tax rate

Profit before tax

Income tax using the domestic corporation tax rate

Non-deductible expenses

Income not subject to tax

Effect of tax rates in foreign jurisdictions

Effect of changes in tax rate

Unrecognised temporary differences

Effect of recognising deferred tax assets 
previously unrecognised

Adjustment for prior periods

Total tax expense in income statement

2013
%

23.0% 

9.8% 

(9.9%)

10.6% 

0.1%

1.0%

2013
£m

172 

40 

16 

(17)

18 

-

2

2012
%

28.8% 

23.0% 

(17.7%)

7.0% 

(0.9%)

3.9% 

2012
£m

98 

28 

22 

(17)

7 

(1)

4 

(16.9%) 

(29) 

(23.1%) 

(23) 

(2.0%)

15.7% 

(3)

27 

1.4% 

22.4% 

2 

22 

Merlin Entertainments plc is a UK company and the reconciliation of effective tax rate has been performed at the UK statutory rate.  
The comparative information uses the Luxembourg statutory rate.

During 2013 a number of changes associated with the IPO, including the restructuring of debt facilities and the settlement of interest 
rate swaps have led to an increased certainty over the availability of future taxable profits in the UK, which has led to the recognition of 
deferred tax assets in the UK, arising largely from unclaimed capital allowances. Sensitivity analysis was performed when the asset was 
recognised.  This showed that no reasonably foreseeable changes in the future taxable profits of the UK operations or the forecast 
capital spend would result in non-utilisation of the deferred tax assets.

Recognised directly in equity through the statement of other comprehensive income

Foreign exchange translation differences relating to the net investment in foreign operations

Total tax expense/(income) in statement of other comprehensive income

2013
£m

1

1

2012
£m

(1) 

(1)

Deferred tax assets and liabilities

Recognised deferred tax assets and liabilities
Deferred tax assets and liabilities are attributable to the following:

Property, plant and equipment

Other short term temporary differences

Intangible assets

Tax value of loss carry-forwards

Tax assets/(liabilities)

Set-off tax

Net tax assets/(liabilities)

Assets

2013
£m

2012
£m

40  

26 

-  

3 

69 

(13) 

56 

-  

19 

-  

13 

32 

2

34 

Liabilities

2013
£m

(112)

(13)  

(48)

-  

(173)

13

(160)

2012
£m

(83)

-  

(49)

-  

Net

2013
£m

(72)

13 

(48)

3 

2012
£m

(83)

19 

(49)

13 

(132)

(104)

(100)

(2) 

-  

-  

(134)

(104)

(100)

97

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 2 RESULTS FOR THE YEAR (continued)
52 weeks ended 28 December 2013

2.3 Taxation (continued)

Other short term temporary differences primarily relate to miscellaneous items, including various accruals and prepayments.

Set-off tax is separately presented to show deferred tax assets and liabilities by category before the effect of offsetting these amounts in 
the statement of financial position where the Group has the right and intention to offset these amounts.

Movement in deferred tax during the current year

Property, plant and equipment

Other short term temporary differences

Intangible assets

Tax value of loss carry-forwards

Net tax assets/(liabilities)

Movement in deferred tax during the previous year

Property, plant and equipment

Other short term temporary differences

Intangible assets

Tax value of loss carry-forwards

Net tax assets/(liabilities)

Unrecognised deferred tax assets

Property, plant and equipment

Other short term temporary differences

Intangible assets

Tax value of loss carry-forwards

Net tax assets

30 December 
2012
£m

Acquired  
in business
combinations
(note 3.1)
£m

Recognised
in other
comprehensive
income
£m

Effect of 
movements
in foreign
exchange
£m

Recognised
in income
£m

28
December 
2013
£m

(83)

19 

(49)

13 

(100)

-

- 

-  

-  

- 

10 

(3) 

1 

(10)

(2)

-  

(2) 

-  

-  

(2)  

1 

(1)

-  

-  

- 

(72)

13 

(48)

3 

(104)

Acquired  
in business
combinations
(note 3.1)
£m

1 January 
2012
£m

Recognised
in other
comprehensive
income
£m

Effect of 
movements
in foreign
exchange
£m

Recognised
in income
£m

29
December 
2012
£m

(88)

13 

(50)

25 

(100)

(1)

4 

-

-  

3

4

3 

1 

(12) 

(4)

-  

- 

-  

-  

- 

2 

(1)  

-  

-  

1  

(83)

19 

(49)

13 

(100)

2013
£m

2012
£m

7

30

4

55

96

29

30

6

94

159

The unrecognised deferred tax assets relating to loss carry-forwards include £nil (2012: £3 million) which expire within five years and  
£1 million (2012: £1 million) which expire within ten years. The remaining losses and other timing differences do not expire under 
current tax legislation. Unrecognised loss carry-forwards of £47 million ceased to exist on the liquidation of certain subsidiary  
companies domiciled in Luxembourg.

98

Merlin Entertainments plc Annual Report and accounts 2013SECTION 2 RESULTS FOR THE YEAR (continued)
52 weeks ended 28 December 2013

2.4 Earnings per share

Basic earnings per share is calculated by dividing the net profit for the period attributable to ordinary shareholders by the weighted 
average number of ordinary shares outstanding during the period. 

Diluted earnings per share is calculated by dividing the net profit for the period attributable to ordinary shareholders by the weighted 
average number of ordinary shares outstanding during the period plus the weighted average number of ordinary shares that would be 
issued on the conversion of all dilutive potential ordinary shares into ordinary shares.

Adjusted earnings per share is calculated in the same way except that the profit for the period attributable to ordinary shareholders is 
adjusted for exceptional and non-trading items (see note 2.2).

The following reflects the income and share data used in the basic and diluted earnings per share computations: 

Profit attributable to ordinary shareholders

Exceptional and non-trading items net of tax (see note 2.2)

Adjusted profit attributable to ordinary shareholders

Basic weighted average number of shares

Dilutive potential ordinary shares

2013
£m

145

17

162

2012
£m

76

44

120

2013

2012

957,880,691

947,404,479

-

-

Diluted weighted average number of shares

957,880,691

947,404,479

Awards issued under the share incentive schemes described in note 5.8 are not dilutive for the years ended 28 December 2013 and  
29 December 2012, as the performance conditions attached to the PSP have not been achieved at the reporting date and the average 
market price of the ordinary shares subject to the CSOP scheme did not exceed the sum of the exercise price and the fair value of 
services to be provided for these awards.

Basic earnings per share

Basic earnings per share

Diluted earnings per share

Adjusted earnings per share

Adjusted earnings per share

Adjusted diluted earnings per share

2013
Pence

15.1

15.1

2013
Pence

16.9

16.9

2012
Pence

8.0

8.0

2012
Pence

12.7

12.7

99

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 3 BUSINESS COMBINATIONS
52 weeks ended 28 December 2013

3.1 Business combinations

Accounting policies
When a business combination takes place, the Directors consider the rights and intentions of the directors of both entities and the overall 
controlling parties before and after acquisition to determine who the acquiring party is, and then account for business combinations by 
applying the purchase method. Having determined the acquiring party, any individually identifiable assets, liabilities and contingent liabilities 
acquired are valued. These include the property, plant and equipment and any intangible assets which can be sold separately or which arise 
from legal rights regardless of whether those rights are separable, with any remaining balance being assigned to goodwill.

Given the specialised nature of the property, plant and equipment acquired, fair values are calculated on a depreciated replacement cost 
basis.  The key estimates are the replacement cost, where industry specific indices are used to restate original historic cost; and 
depreciation, where the total and remaining economic useful lives are considered, together with the residual value of each asset.  The total 
estimated lives applied are consistent with those set out in note 4.1. Residual values are based on industry specific indices.

2013

Rays Ski Shop
On 9 January 2013 the Group acquired Rays Ski Shop in Victoria, Australia for the consideration of £1 million settled in cash. The net 
assets acquired were £nil. Goodwill arose on this acquisition as it provided an opportunity for the Group to expand its offering to 
customers visiting the Hotham and Falls Creek Ski Resorts.

Turkuazoo Aquarium
On 19 September 2013 the Group acquired the Turkuazoo Aquarium in Istanbul, Turkey for the consideration of £1 million settled in 
cash for 100 per cent. of the share capital of Istanbul Sualti Dunyasi Turizm Ticaret A.S. The net assets acquired were £1 million. No 
goodwill arose on this acquisition.

Iconic Images
On 3 December 2013 the Group acquired Iconic Images International Limited for the consideration of £4 million settled in cash. The 
net assets acquired were £nil. Goodwill arose on this acquisition as it provided an opportunity for the Group to expand its retail offering 
on the South Bank, where the London Eye, SEA LIFE London Aquarium and the London Dungeon are all located.

These acquisitions had the following combined effect on the Group’s assets and liabilities:

Fair values at
acquisition
£m

6 

(5) 

1 

5 

6 

6 

6 

Acquirees’ net assets at the acquisition date:

Property, plant and equipment

Bank loans

Net identifiable assets and liabilities 

Goodwill

Consideration

Analysis of consideration:

Cash

Analysis of net cash outflow:

Cash paid at acquisition

100

Merlin Entertainments plc Annual Report and accounts 2013SECTION 3 BUSINESS COMBINATIONS (continued)
52 weeks ended 28 December 2013

3.1 Business combinations (continued)

The goodwill on these transactions is not deductible for tax purposes.

In the period to 28 December 2013 these acquisitions contributed £1 million to the consolidated revenue and a profit of £nil to the 
consolidated underlying operating profit of the Group. Had the acquisitions occurred on 30 December 2012, the estimated Group 
revenue to 28 December 2013 would have been £1,196 million and the estimated underlying operating profit would have been  
£290 million.

2012

Living and Leisure Australia
The Group’s offer to acquire all of Living and Leisure Australia (LLA) went unconditional with effect from 10 February 2012.  This 
included nine leisure attractions in the Asia Pacific region as well as a management contract in Dubai. The acquired businesses have been 
integrated into the Group’s existing Midway Attractions Operating Group.

As part of financing this acquisition, the Group drew down new debt under its existing financing facilities, and the consideration of £98 
million was settled in cash. Directly attributable acquisition costs were incurred on the transaction and the subsequent integration 
activities of £2 million in 2011 and £5 million in 2012.

Goodwill arose on this acquisition as it provided opportunities for the Group to use its knowledge to develop the profitability of 
existing attractions as well as expand into new territories and facilitate the roll out of further midway attractions.

SEA LIFE London Aquarium Shop
The Group also acquired Cotswold Village Green Limited for £1 million in cash on 20 March 2012, which operated the shop adjacent to 
the SEA LIFE London Aquarium at County Hall, London. The net assets acquired were £nil. Goodwill arose on this acquisition as it 
provided an opportunity for the Group to expand its retail offering at the SEA LIFE London Aquarium site. 

101

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 3 BUSINESS COMBINATIONS (continued)
52 weeks ended 28 December 2013

3.1 Business combinations (continued)

These acquisitions had the following combined effect on the Group’s assets and liabilities:

Acquirees’ net assets at the acquisition date:

Property, plant and equipment

Other intangible assets

Inventories

Trade and other receivables

Cash and cash equivalents

Bank loans

Finance leases

Trade and other payables

Provisions and employee benefits

Current tax liabilities

Deferred tax assets and liabilities

Net identifiable assets and liabilities

Goodwill

Consideration

Analysis of consideration:

Cash

Analysis of net cash outflow:

Cash acquired

Cash paid at acquisition

Net cash outflow

Fair values at
acquisition
£m

132 

5 

2 

4 

27 

(90)

(1)

(21)

(10)

(4)

3

47

52

99

99

99

(27)

99

72

The goodwill on these transactions is not deductible for tax purposes.

In the period to 29 December 2012 these acquisitions contributed £75 million to the consolidated revenue and a profit of £19 million 
to the consolidated underlying operating profit of the Group. Had the acquisitions occurred on 1 January 2012, the estimated Group 
revenue to 29 December 2012 would have been £1,083 million and the estimated underlying operating profit would have been  
£258 million.

102

Merlin Entertainments plc Annual Report and accounts 2013SECTION 4 OPERATING ASSETS AND LIABILITIES
52 weeks ended 28 December 2013

4.1 Property, plant and equipment

Accounting policies
Property, plant and equipment (PPE) are stated at cost less accumulated depreciation and impairment losses.

Where parts of an item of PPE have different useful lives, they are accounted for separately.

Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of an item of PPE. 
Land is not depreciated.  Assets under construction are not depreciated until they come into use, when they are transferred to buildings 
or plant and equipment as appropriate.

The estimated useful lives are as follows:

Asset class

Depreciation policy

Freehold / long leasehold buildings

50 years

Leasehold buildings

Plant and equipment

20 - 50 years

5 - 30 years

On inception of a lease the estimated cost of decommissioning any additions is included within PPE and depreciated over the lease 
term. A corresponding provision is set-up as disclosed in note 4.5.

103

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 4 OPERATING ASSETS AND LIABILITIES (continued)
52 weeks ended 28 December 2013

4.1 Property, plant and equipment (continued)

Property, plant and equipment

Cost

Balance at 1 January 2012

Acquisitions through business combinations (note 3.1)

Additions

Movements in asset retirement provisions

Disposals

Transfers

Effect of movements in foreign exchange

Balance at 29 December 2012

Acquisitions through business combinations (note 3.1)

Additions

Movements in asset retirement provisions (note 4.5)

Disposals

Transfers

Effect of movements in foreign exchange

Balance at 28 December 2013

Depreciation

Balance at 1 January 2012

Depreciation for the year - owned assets

Depreciation for the year - leased assets

Impairment

Disposals

Effect of movements in foreign exchange

Balance at 29 December 2012

Depreciation for the year - owned assets

Depreciation for the year - leased assets

Disposals

Effect of movements in foreign exchange

Balance at 28 December 2013

Carrying amounts

At 1 January 2012

At 29 December 2012

At 28 December 2013

104

Land and
buildings
£m

Plant and
equipment
£m

Under
construction
£m

699 

658 

Total
£m

1,414 

132 

170 

4 

(9)

-  

(35)

1,676 

6 

149 

1 

(16)

-  

(31)

1,785 

302 

83 

4 

13

(9)

(7)

386 

95 

4 

(16)

(5)

464 

57 

2 

127 

-  

-  

(95)

(1) 

90 

- 

106 

-  

-  

(136)

2

62 

-  

-  

-  

-  

-  

-  

-  

-  

-  

- 

-  

-  

39 

32 

1 

(8)

65 

(13)

774 

6 

34 

(1) 

(11)

73 

(14)

861 

191 

60 

2 

5

(8)

(3)

247 

67 

3 

(11)

(3)

303 

467 

527 

558 

57 

90 

62 

1,112 

1,290 

1,321 

91 

11 

3 

(1) 

30 

(21)

812 

- 

9 

2 

(5)

63 

(19)

862 

111 

23 

2 

8  

(1)  

(4)

139 

28 

1 

(5)

(2)

161 

588 

673 

701 

Merlin Entertainments plc Annual Report and accounts 2013SECTION 4 OPERATING ASSETS AND LIABILITIES (continued)
52 weeks ended 28 December 2013

4.1 Property, plant and equipment (continued)

PPE was tested for impairment in accordance with the Group’s accounting policy, as referred to in note 4.3. No impairment charges 
have been made in the year (2012: £8 million in land and buildings and £5 million in plant and equipment). The impairment in 2012 was in 
respect of three of the Group’s midway attractions, arising from a review of market and economic conditions at those locations.  
The charge was included within depreciation, amortisation and impairment in the consolidated income statement.

The Group leases buildings and plant and equipment under finance lease agreements secured on those assets, some of which arose as a 
result of the arrangements referred to in note 5.3. At 28 December 2013 the net carrying amount of leased buildings was £19 million 
(2012: £20 million) and the net carrying amount of leased plant and machinery was £37 million (2012: £39 million).

Capital commitments
At the year end the Group has a number of outstanding capital commitments amounting to £35 million (2012: £40 million), for which  
no provision has been made. These commitments are expected to be settled within two financial years of the reporting date.

4.2 Goodwill and intangible assets

Accounting policies
Goodwill represents the difference between the cost of an acquisition and the fair value of the net identifiable assets acquired and any 
contingent liabilities assumed.  Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to groups of cash-
generating units and is not amortised but is tested annually for impairment. In respect of joint ventures, the carrying amount of goodwill 
is included in the carrying amount of the investment in the joint venture.

Where they arise on acquisition, brands have been valued based on discounted future cash flows using the relief from royalty method, 
including amounts into perpetuity.  Currently all brands held are regarded as having indefinite useful economic lives. This is based upon 
the strong historical performance of the brands over a number of economic cycles, the demonstrable ‘chaining’ of brands, and the 
Directors’ intentions regarding the future use of brands.  The Directors feel this is a suitable policy for a brands business which invests in 
and maintains the brands, and foresee no technological developments or competitor actions which would put a definite life on the 
brands. The brands are tested annually for impairment.

Expenditure on internally generated goodwill and brands is recognised in the income statement as an expense as incurred.

Other intangible assets comprise software licences, sponsorship rights and other contract based intangible assets. They are amortised on 
a straight-line basis from the date they are available for use. They are stated at cost less accumulated amortisation and impairment losses. 

The estimated useful lives of other intangible assets are as follows:

Asset class

Licences

Estimated useful life

Life of licence (up to 15 years)

Other intangible assets

Relevant contractual period (up to 30 years)

105

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 4 OPERATING ASSETS AND LIABILITIES (continued)
52 weeks ended 28 December 2013

4.2 Goodwill and intangible assets (continued)

Goodwill and intangible assets

Cost

Balance at 1 January 2012

Acquisitions through business combinations (note 3.1)

Additions

Effect of movements in foreign exchange

Balance at 29 December 2012

Acquisitions through business combinations (note 3.1)

Additions

Effect of movements in foreign exchange

Balance at 28 December 2013

Amortisation and impairment

Balance at 1 January 2012

Amortisation for the year

Impairment

Effect of movements in foreign exchange

Balance at 29 December 2012

Amortisation for the year

Effect of movements in foreign exchange

Balance at 28 December 2013

Carrying amounts

At 1 January 2012

At 29 December 2012

At 28 December 2013

             Intangible assets

Goodwill
£m

Brands
£m

Other
£m

Total
£m

912 

52 

- 

(15)

949 

5 

-  

(12)

942 

133 

-  

40  

-  

173 

-  

1  

174 

192 

-

-

(2)

190 

-  

-  

1

191 

13 

-  

-  

(1)  

12 

-  

-

12 

779 

776 

768 

179

178 

179 

20 

5 

1 

(1) 

25 

- 

1 

(1)

25 

8 

1 

- 

- 

9 

1 

1   

11 

12 

16 

14 

1,124 

57 

1 

(18)

1,164 

5 

1 

(12)

1,158 

154 

1 

40 

(1) 

194 

1 

2

197 

970 

970 

961 

Intangible assets are tested for impairment in accordance with the Group’s accounting policy, as referred to in note 4.3. As a result of these 
tests, no goodwill has been written off in the year (2012: £40 million in respect of goodwill within the Resort Theme Parks operating segment).

Goodwill
Goodwill is allocated to the Group’s segments which represent the lowest level at which it is monitored and tested for impairment. It is 
denominated in the relevant local currencies and therefore the carrying value is subject to movements in the underlying exchange rates.

Midway Attractions

LEGOLAND Parks

Resort Theme Parks

106

2013
£m

531

39 

198 

768 

2012
£m

543 

39 

194 

776 

Merlin Entertainments plc Annual Report and accounts 2013SECTION 4 OPERATING ASSETS AND LIABILITIES (continued)
52 weeks ended 28 December 2013

4.2 Goodwill and intangible assets (continued)

Brands
The Group has valued the following acquired brands, all with indefinite useful economic lives. They are all denominated in their relevant 
local currencies and therefore the carrying value is subject to movements in the underlying exchange rates.

Midway Attractions

Madame Tussauds

SEA LIFE

London Eye

Other

Resort Theme Parks

Gardaland Resort

Alton Towers Resort

Thorpe Park

Heide Park

Other

2013
£m

2012
£m

26 

16 

10 

8 

60 

48 

32 

15 

12 

12 

26 

16 

10 

8 

60 

47 

32 

15 

12 

12 

119 

179 

118 

178 

The Madame Tussauds brand value is predominantly related to the London attraction but includes value identified with the Group’s 
other Madame Tussauds attractions. The SEA LIFE brand is related to the Group’s portfolio of SEA LIFE attractions (including aquariums 
in London and Sydney). The London Eye, Gardaland Resort, Alton Towers Resort, Thorpe Park and Heide Park brands all arise from 
those specific visitor attractions.  

4.3 Impairment testing

Accounting policies
The carrying amounts of the Group’s goodwill, intangible assets and PPE are reviewed annually to determine whether there is any 
indication of impairment. If any such indication exists or if the asset has an indefinite life, the asset’s recoverable amount is estimated. 

The process of impairment testing is to estimate the recoverable amount of the assets concerned, and recognise an impairment loss 
whenever the carrying amount of those assets exceeds the recoverable amount.

The level at which the assets concerned are reviewed varies as follows:

Asset

Goodwill

Brands

PPE

Goodwill is reviewed at an Operating Group level, being the relevant grouping of  
cash-generating units (CGUs) at which the benefit of such goodwill arises. A CGU is the 
smallest identifiable group of assets that generates largely independent cash inflows,  
being the Group’s individual attractions.

Brands are reviewed individually.

PPE is reviewed at an attraction level.

107

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 4 OPERATING ASSETS AND LIABILITIES (continued)
52 weeks ended 28 December 2013

4.3 Impairment testing (continued)

For assets that do not generate largely independent cash inflows, the recoverable amount is determined for the CGU to which the 
assets belong.

Impairment losses are recognised in the income statement. They are allocated first to reduce the carrying amount of goodwill, and then 
to reduce the carrying amount of other intangible assets and other assets on a pro rata basis.

Calculation of recoverable amount
Management judge the recoverable amount of an asset as the greater of its value in use and its fair value less costs to sell. To assess value 
in use, estimated future cash flows are discounted to their present value using an appropriate pre-tax discount rate. The Group uses a 
multiple of EBITDA to estimate fair value. This multiple is based on the Group’s average market capitalisation as a multiple of the Group’s 
underlying EBITDA. The Group’s internally approved five year business plans are used as the basis for these calculations, with cash flows 
beyond the five year business plan horizon then extrapolated using a long term growth rate. 

Common assumptions have been adopted for the purpose of testing goodwill across the business and for testing brand values as their 
risk profiles are similar. The key assumptions and estimates used when calculating the net present value of future cash flows from the 
Group’s businesses are as follows:

Estimate

Future cash flows

Growth in EBITDA

Assumed to be equivalent to the operating cash flows of the businesses less the cash flows in 
respect of capital expenditure.  The Group uses EBITDA as a proxy for the operating cash 
flows of its attractions as they are not significantly impacted by movements in working capital.

Visitor numbers and revenue projections are based on market analysis, including the total 
available market, historic trends, competition and site development activity, both in terms of 
capital expenditure on rides and attractions as well as marketing activity.

Operating costs projections are based on historical data, adjusted for variations in visitor 
numbers and planned expansion of site activities as well as general market conditions.

Timing and quantum of future capital  
and maintenance expenditure

Projections are based on the attractions’ long term development plans, taking into account the 
capital investment necessary to maintain and sustain the performance of the attractions’ assets.

Long term growth rates

Discount rates to reflect the risks
involved

A growth rate of 2.5 per cent. (2012: 2.5 per cent.) was determined based on management’s 
long term expectations, taking account of historical averages and future expected trends in 
both market development and market share growth.

Based on the estimated weighted average cost of capital of a ‘market participant’ within the 
main geographical regions where the Group operates, these are drawn from market data and 
businesses in similar sectors, and adjusted for asset specific risks.  The key assumptions of the 
‘market participant’ include the ratio of debt to equity financing, risk free rates and the 
medium term risks associated with equity investments. Net present values are calculated using 
an appropriate pre-tax discount rate of between nine per cent. and 13 per cent. (2012: nine 
per cent. and twelve per cent.), derived from the Group’s post-tax weighted average cost of 
capital of between seven per cent. and ten per cent. (2012: seven per cent. and nine per cent.).

Projecting future growth involves a degree of judgement and uncertainty. The Group operates in geographically and politically diverse 
areas and although the Group has attained knowledge from the past performance of opening new attractions, inevitably the 
performance of new attractions, particularly in new markets, can be difficult to accurately predict. Similarly, the exposure of certain 
attractions to macro-economic volatility can give rise to uncertainties in these projections.

The Directors consider that no reasonably foreseeable change in any of the above key assumptions, in particular the discount rate and 
growth rate assumptions used, would significantly alter the outcome of the Group’s impairment testing.

108

Merlin Entertainments plc Annual Report and accounts 2013SECTION 4 OPERATING ASSETS AND LIABILITIES (continued)
52 weeks ended 28 December 2013

4.3 Impairment testing (continued)

No impairment losses were recorded in 2013. Total impairment losses of £53 million were recorded in 2012, being £40 million in 
respect of a partial impairment of goodwill for the Resort Theme Parks Operating Group and £13 million in aggregate in respect of 
property, plant and equipment at three of the Group’s midway attractions. These were all primarily driven by lower projected cash flows 
within business plans arising from adverse economic conditions within southern Europe.

The key assumptions used in assessing the recoverable amount of Resort Theme Parks’ goodwill in 2012 were the EBITDA forecasts and 
discount rate applied. If the estimated EBITDA levels used in the value in use calculations had been one per cent. lower than the 
estimate used at 29 December 2012 the Group would have recognised a further impairment against goodwill of £10 million. A pre-tax 
discount rate of eleven per cent. has been used to discount the forecast cash flows in these calculations. If the discount rate used in the 
value in use calculations had been 0.1 per cent. higher than the estimate used at 29 December 2012 the Group would have recognised 
a further impairment against goodwill of £8 million. At 28 December 2013 if the estimated EBITDA levels used in the value in use 
calculations had been one per cent. lower or the discount rate used had been 0.1 per cent. higher the Resort Theme Parks’ goodwill 
would still not be impaired.

4.4 Working capital

Accounting policies

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is based on the first-in first-out principle and includes 
expenditure incurred in acquiring the inventories and bringing them to their present location and condition. 

Trade and other receivables
Trade receivables are recognised and carried at the original invoice amount less an allowance for any amounts considered by 
management to be uncollectible.  Bad debts are written off when identified. Other receivables are stated at their amortised cost less 
impairment losses. 

Inventories

Maintenance inventory

Goods for resale

Trade and other receivables

Trade receivables

Other receivables

Prepayments and accrued income

2013
£m

6 

18 

24 

2012
£m

6 

17 

23 

Current assets

Non-current assets

2013
£m

2012
£m

2013
£m

2012
£m

12 

25 

27 

64 

12 

12 

23 

47 

-  

-  

3 

3 

-  

-  

3 

3 

109

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 4 OPERATING ASSETS AND LIABILITIES (continued)
52 weeks ended 28 December 2013

4.4 Working capital (continued)

Ageing of trade receivables
The ageing analysis of trade receivables, net of allowance for uncollectible amounts, is as follows:

Neither past due nor impaired

Up to 30 days overdue

Between 30 and 60 days overdue

Trade and other payables

Trade payables

Accruals and deferred income

Other payables

2013
£m

2012
£m

6

4

2

12

7

4

1

12

Current liabilities

Non-current liabilities

2013
£m

28 

184 

11 

223 

2012
£m

33 

133 

13 

179 

2013
£m

2012
£m

-  

3 

20 

23 

-  

3 

19 

22 

110

Merlin Entertainments plc Annual Report and accounts 2013SECTION 4 OPERATING ASSETS AND LIABILITIES (continued)
52 weeks ended 28 December 2013

4.5 Provisions

Accounting policy
Provisions are recognised when the Group has legal or constructive obligations as a result of past events and it is probable that 
expenditure will be required to settle those obligations. They are measured at the Directors’ best estimates, after taking account of 
information available and different possible outcomes.

If the effect is material, provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current 
market assessments of the time value of money and, where appropriate, the risks specific to the liability.

Provisions

Balance at 30 December 2012

Provisions made during the year

Utilised during the year

Unused amounts reversed

Unwinding of discount

Effect of movements in foreign exchange

Balance at 28 December 2013

2013

Current

Non-current

2012

Current

Non-current

Asset
retirement
provisions
£m

Other
£m

29 

2 

-

(1)

1 

(1)  

30 

-  

30 

30 

-  

29 

29 

20 

4 

(5)

(1)

- 

-

18 

11 

7 

18 

13 

7 

20 

Total
£m

49 

6 

(5)

(2)

1 

(1)

48 

11 

37 

48 

13 

36 

49 

Asset retirement provisions
Certain attractions operate on leasehold sites and these provisions relate to the anticipated costs of removing assets and restoring the 
sites concerned at the end of the lease term.

They are established on inception and discounted back to present value with the discount then being unwound through the income 
statement as part of finance costs. They are reviewed at least annually.

Other
Other provisions largely relate to the estimated cost arising from open insurance claims, tax matters and legal issues. 

111

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING
52 weeks ended 28 December 2013

5.1 Net debt

Analysis of net debt
Net debt is the total amount of cash and cash equivalents less interest-bearing loans and borrowings and finance lease liabilities. Cash 
and cash equivalents comprise cash balances, call deposits and other short term liquid investments such as money market funds which 
are subject to an insignificant risk of a change in value.    

Cash and cash equivalents

Interest-bearing loans and borrowings (note 5.2)

Net bank debt

Current finance leases (note 5.3)

Non-current finance leases (note 5.3)

Net debt

2013
£m

264 

2012
£m

142 

(1,185) 

(1,337) 

(921) 

(1,195) 

-  

- 

(85) 

(84) 

(1,006) 

(1,279) 

Restricted funds of £6 million (2012: £6 million) are included in cash and cash equivalents.  

5.2 Borrowings

Accounting policy

Interest-bearing loans and borrowings
Interest-bearing loans and borrowings are initially recognised at fair value, being consideration received less any directly attributable 
transaction costs. Thereafter, interest-bearing loans and borrowings are stated at amortised cost with any difference between cost and 
redemption value being recognised in the income statement over the period of the borrowings on an effective interest rate basis. To 
calculate this effective interest rate the Group estimates the expected future gearing during the life of the facility based on the Group’s 
business plans and forecasts, and expected future interest rates. This includes the amortisation of all transaction costs over the same 
period. The Group assesses whether the terms of the borrowings provide a clear commercial incentive or a contractual commitment to 
repay them over a specific period that is shorter than the contractual life of the facility, or if the Group’s current plans or forecasts 
suggest an early repayment or refinancing is probable. If this is the case the Group will adopt that as the period used for the purposes  
of the effective interest rate calculations. If neither of these conditions exists the Group calculates its effective interest rate and hence 
amortises transaction costs based on the contractual term of the facility.

If the Group modifies its debt arrangements, it considers how substantive the change is in determining the appropriate accounting.   
This includes both qualitative analysis, and quantitative analysis of the level of change in the cash flows of the new and old arrangements.

Interest-bearing loans and borrowings

Current

2013
£m

Non-current

2012
£m

2013
£m

2012
£m

Total

2013
£m

2012
£m

- 

6 

6 

1 

3 

4 

1,179 

1,333 

1,179 

1,334 

-  

-  

6 

3 

1,179 

1,333 

1,185 

1,337 

Secured bank loans

Interest payable

112

Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.2 Borrowings (continued)

Terms and debt repayment schedule
This table provides information about the contractual terms of the Group’s interest-bearing loans and borrowings, showing both the 
principal and carrying values, which are measured at amortised cost.  For more information about the Group’s exposure to interest rate, 
liquidity, foreign currency and credit risks, see note 5.6.

Secured bank loan

Secured bank loan

Secured bank loan

Secured bank loan

Secured bank loan

Interest payable

Currency

Nominal
interest rate

Year of
maturity

3.75%

3.39%

3.43%

5.87%

2019

2019

2019

2019

GBP

EUR

USD

AUD

RMB

2013

2012

Principal
value
£m

Carrying
amount
£m

Principal
value
£m

Carrying
amount
£m

412 

378 

329 

90 

- 

401 

368 

323 

87 

- 

455 

463 

277 

164 

1 

447 

454 

273 

159 

1 

1,209 

1,179 

1,360 

1,334 

6

1,185

3

1,337

On 28 June 2013 the Group entered into an amendment to the facility that extended the contractual date of repayment from July 2017 
to July 2019, and that involved the Group repaying and then drawing down borrowings in a differently weighted blend of currencies to 
better match the Group’s ongoing needs. Reflecting management’s judgement that this is a non-substantive change to an existing facility, 
the Group accounted for this on a continuation accounting basis. At the reporting date the amended terms of the borrowings provide 
no clear commercial incentive or contractual commitment to repay them over a specific period that is shorter than the contractual life 
of the facility and accordingly the Group calculates its effective interest rate and hence amortises transaction costs based on the 
contractual term of the facility. The loans are secured by fixed charges over the shares in certain Group companies and certain  
intra-group receivables.

The nominal interest rate for secured bank loans in the table above represents the floating interest rate, including applicable margin, 
which prevailed at the reporting date. The Group uses interest rate swaps to hedge its interest rate exposure and these are described in 
note 5.4.

5.3 Lease obligations

Accounting policies
Leases in which the Group assumes substantially all the risks and rewards of ownership of the leased asset are classified as finance 
leases. Where land and buildings are held under finance leases the accounting treatment of the land is considered separately from that of 
the buildings. Leased assets acquired by way of finance lease are stated at an amount equal to the lower of their fair value and the 
present value of the minimum lease payments at inception of the lease, less accumulated depreciation and impairment losses.

Finance lease payments
Minimum lease payments are apportioned between the finance charge and the reduction of the outstanding liability. The finance charge 
is allocated during the lease term so as to produce a constant periodic rate of interest on the remaining balance of the liability.

Operating lease payments
Payments made under operating leases are recognised in the income statement on a straight-line basis over the term of the lease. Lease 
incentives received and predetermined non-contingent rent increases are recognised in the income statement as an integral part of the 
total lease expense over the lease term.

Lease arrangements
The Group undertook a sale and leaseback transaction during 2007, involving the property, plant and equipment of certain attractions.  
The leases entered into are accounted for as finance or operating leases depending on the specific circumstances of each lease.

113

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.3 Lease obligations (continued)

Each of these lease agreements runs for a period of 35 years from inception and allows for annual rent increases based on the 
inflationary index in the United Kingdom and fixed increases in Continental Europe. The Group has the option, but is not contractually 
required, to extend each of the lease agreements individually for two further terms of 35 years, subject to an adjustment to market rates 
at that time.

During 2012 the Group undertook a sale and leaseback transaction of the LEGOLAND Windsor Hotel.  The lease entered into is being 
accounted for as an operating lease.  The gain on the sale is deferred over the 35 year lease term, as the lease was not at fair value.

In addition, the Group also enters into operating leases for a number of its premises.  These leases are typically of a duration of between 
ten and 60 years, with rent increases generally determined based on local market practice.  The key contractual terms in relation to each 
lease are considered when calculating the rental charge over the lease term. During 2013 £83 million (2012: £76 million) was recognised 
as an expense in the income statement in respect of operating leases. 

The tables below set out the total lease obligations for the Group:

Finance leases
These tables provide information about the future minimum lease payments and contractual terms of the Group’s finance lease liabilities, 
as follows:

Less than one year

Between one and five years

More than five years

Finance lease liabilities

Finance lease liabilities

Present
value of
minimum
lease
payments
2013
£m

Future
minimum
lease
payments
2012
£m

Present
value of
minimum
lease
payments
2012
£m

Interest
2012
£m

Future
minimum
lease
payments
2013
£m

6 

26 

259 

291

Interest
2013
£m

6 

26 

174 

206 

-  

-  

85 

85 

6 

24 

254 

284 

Currency

Nominal
interest rate

Year of
maturity

GBP

EUR

5.64%

9.11%

2042

2042

6 

24 

170 

200 

2013
£m

54 

31

85 

- 

-  

84 

84 

2012
£m

54 

30 

84 

The nominal interest rate for finance leases in the table above represents the weighted average effective interest rate. This is used 
because the table above aggregates finance leases with the same maturity date and currency.  

Operating leases
The minimum rentals payable as lessee under non-cancellable operating leases are as follows:

Less than one year

Between one and five years

More than five years

114

2013
£m

74 

291 

1,380 

1,745 

2012
£m

68 

269 

1,359 

1,696 

Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.4 Derivative financial instruments

Accounting policies
The Group holds derivative financial instruments primarily to hedge its foreign currency and interest rate exposures.

Interest rate swaps, foreign exchange contracts and committed share issues
Derivatives are recognised initially at fair value and attributable transaction costs are recognised in profit or loss as incurred.  
Thereafter changes in fair value are recognised immediately in the income statement, except where the Group adopts hedge  
accounting as described below.

The fair value of interest rate swaps is determined by reference to market rates at the end of the accounting period.  It is the estimated 
amount that the Group would receive or pay to exit the swap at the end of the reporting period, taking into account current interest 
rates, credit risks and bid/ask spreads.  

The fair value of foreign exchange contracts is the present value of future cash flows and is determined by reference to market rates at 
the end of the accounting period.

Hedge accounting
The Group has designated certain derivatives as hedges against variable cash flows resulting from fluctuations in interest rates. On initial 
designation of the hedge, the Group formally documents the relationship between the hedging instruments and hedged items, including 
the risk management objectives and strategy in undertaking the hedge transaction, and the methods that will be used to assess the 
effectiveness of the hedging relationship. The Group makes an assessment, both at the inception of the hedge relationship as well as on an 
ongoing basis, as to whether the hedging instruments are expected to be ‘highly effective’ in offsetting the changes in the fair value or cash 
flows of the respective hedged items during the period for which the hedge is designated, and whether the actual results of each hedge 
are within a range of 80-125 per cent. Effectiveness testing is performed using regression analysis at inception and on a regular basis 
thereafter.

The effective portion of changes in fair value of the derivative is recognised in other comprehensive income and presented in the hedging 
reserve in equity. Any ineffective portion of changes in the fair value of the derivative is recognised immediately in profit or loss. The 
amount recognised in other comprehensive income is removed and included in profit or loss in the same period as the hedged cash flows 
affect profit or loss, and under the same line item in the statement of comprehensive income as the hedged item.

If the hedging instrument no longer meets the criteria for hedge accounting, cumulative gains or losses previously recognised in other 
comprehensive income would be recognised immediately in profit or loss.

Other financial assets

Derivative financial instruments

Hedge accounted interest rate swaps

Non-hedge accounted interest rate swaps

Non-hedge accounted foreign exchange contracts

Other financial liabilities

Derivative financial instruments

Hedge accounted interest rate swaps

Non-hedge accounted interest rate swaps

The Group’s exposure to interest rate, liquidity, foreign currency and credit risks is disclosed in note 5.6.

2013
£m

2012
£m

4 

1 

1 

6  

- 

- 

- 

- 

2013
£m

2012
£m

8 

1 

9 

8 

55 

63 

115

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.5 Finance income and costs

Accounting policies

Income and costs 
Finance income comprises interest income, applicable foreign exchange gains and gains on hedging instruments that are recognised in 
the income statement. Finance costs comprise interest expense, finance charges on finance leases, applicable foreign exchange losses and 
losses on hedging instruments that are recognised in the income statement. Interest income and interest expense are recognised as they 
accrue, using the effective interest method. 

Capitalisation of borrowing costs
The Group capitalises borrowing costs directly attributable to the acquisition, construction or production of assets taking a substantial 
period of time to get ready for their intended use as part of the cost of that asset. 

Net investment in foreign entities
On consolidation, exchange differences arising from the translation of the net investment in foreign entities, and of borrowings and other 
currency instruments designated as hedges of such investments, are taken to equity. The Group treats specific intercompany loan 
balances, which are not intended to be repaid in the foreseeable future, as part of its net investment. In the event of a foreign entity 
being sold or a hedging item being extinguished, such exchange differences would be recognised in the income statement as part of  
the gain or loss on sale.

Finance income and costs

Finance income

In respect of assets not held at fair value

Interest income

In respect of liabilities held at fair value

Unrealised gain on re-measurement of financial derivatives at fair value 

- Interest rate swaps and foreign exchange contracts

Other

Net foreign exchange gain

Finance costs

In respect of liabilities not held at fair value

Interest expense on financial liabilities measured at amortised cost

Other interest expense

In respect of liabilities held at fair value

Unrealised loss on re-measurement of financial derivatives at fair value

- Interest rate swaps and foreign exchange contracts

Other

Net foreign exchange loss

2013
£m

2012
£m

1

20

-

21

2013
£m

102

1

4

2

6

14

5

25

2012
£m

122

2

2

-

109

126

Capitalised borrowing costs amounted to £2 million in 2013 (2012: £3 million), with a capitalisation rate of 6.8 per cent.  
(2012: 7.5 per cent.). Tax relief on capitalised borrowing costs amounted to £1 million in 2013 (2012: £1 million).

116

Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.5 Finance income and costs (continued)

Recognised in consolidated statement of other comprehensive income

Foreign currency translation differences relating to the net investment in foreign operations

2013
£m

8

2012
£m

(6)

Foreign currency translation differences relating to the net investment in foreign operations are stated before attributable income  
tax (note 2.3).

5.6 Financial risk factors and fair value analysis

Interest rate risk
Interest rate risk is the risk that the Group is impacted by changes in interest rates. At 28 December 2013 the Group had floating rate 
debt in Sterling, Euros, US Dollars and Australian Dollars.

The Group hedges its cash flow exposure to its floating rate loans with interest rate swaps. At the reporting date 85 per cent.  
(2012: 76 per cent.) of the secured bank loans were hedged in this way. 

The carrying amount of the Group’s interest-bearing financial instruments was:

Fixed rate instruments

Financial liabilities - finance leases

Financial liabilities - interest rate swaps

Variable rate instruments

Financial assets - cash and cash equivalents

Financial liabilities - bank loans and overdrafts

Carrying amount

2013
£m

2012
£m

(85)

(4)

(89)

(84)

(63)

(147)

264 

142 

(1,179)

(1,334)

(915)

(1,192)

Interest rate swaps have a fixed leg and a floating leg; they have been classified as fixed rate financial liabilities in the table above as the 
fair value of the swaps is dependent on the fixed rate.  

The Group has performed sensitivity analysis on these balances as follows:

Fair value sensitivity analysis
This analysis shows the Group’s sensitivity to changes in interest rates. It is calculated by measuring the impact on profit and loss or 
equity of a change in the present value of derivatives. This assumes a shift in the yield curve of +/- 50 basis points (bp) (2012: 50bp).

If interest rates had been 50bp higher/lower and all other variables were held constant, the impact would be as follows:

50bp increase in interest rates

50bp reduction in interest rates

2013

Profit or
loss
£m

- 

-

2012

Profit or
loss
£m

11 

(11)

Equity
£m

(14) 

14

Equity
£m

2 

(2)

117

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.6 Financial risk factors and fair value analysis (continued)

Cash flow sensitivity analysis
This analysis shows the sensitivity of the Group’s cash flows to changes in interest rates by comparing the expected annual interest 
expense/income which would apply to year end balances at year end interest rates, to the annual expense/income which would arise 
had interest rates been 50bp higher. 

This analysis assumes that all other variables remain constant.

Bank loans and overdrafts

Interest rate swaps

Cash and cash equivalents

Cash flow sensitivity (net)

Profit or (loss)

2013
£m

(5)

5 

1 

1

2012
£m

(7)

5 

1  

(1)  

A decrease of 50bp would result in a loss of £1 million (2012: profit of £1 million).

Liquidity risk
Liquidity risk is the risk that the Group would not have sufficient funds to meet its financial obligations as they fall due. The Group’s 
Treasury Department produces short term and long term cash forecasts to identify liquidity requirements and headroom, which are 
reviewed by the Group’s Chief Financial Officer. Surplus cash is actively managed across Group bank accounts to cover local shortfalls or 
invested in bank deposits or liquidity funds. In some jurisdictions bank cash pooling arrangements are in place to optimise the use of 
cash.  The Group has access to a revolving credit facility of £150 million (2012: £138 million) in addition to its existing borrowings to 
meet any shortfalls.  

At 28 December 2013, the Group had cash and cash equivalents of £264 million together with this revolving credit facility, which can be 
used to meet its contractual cash flows.

The following table sets out the contractual maturities of financial liabilities, including interest payments and excluding the impact of 
netting agreements. This analysis assumes that interest rates prevailing at the reporting date remain constant.

Carrying
amount
£m

Contractual
cash flows
£m

0 to <1
year
£m

1 to <2
years
£m

2 to <5
years
£m

5 years
and over
£m

2013

Non-derivative financial liabilities

Secured bank loans

Finance lease liabilities

Trade payables

Derivative financial liabilities

Hedge accounted interest rate swaps

Non-hedge accounted interest rate swaps

1,179 

(1,462)

85 

28 

8 

1 

(206)

(28)

(25)

(1)

1,301 

(1,722)

(45)

(6)

(28)

(5)

(1)

(85)

(45)

(6)

-  

(1)

-

(52)

(139)

(20)

-  

(19)  

-

(1,233)  

(174)

-  

-  

-  

(178)

(1,407)

118

Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.6 Financial risk factors and fair value analysis (continued)

2012

Non-derivative financial liabilities

Secured bank loans

Finance lease liabilities

Trade payables

Derivative financial liabilities

Hedge accounted interest rate swaps

Non-hedge accounted interest rate swaps

Carrying
amount
£m

Contractual
cash flows
£m

0 to <1
year
£m

1 to <2
years
£m

2 to <5
years
£m

5 years
and over
£m

1,334 

(1,671)

84 

33 

8 

55 

(205)

(33)

(9)

(63)

1,514 

(1,981)

(67)

(6)

(33)

(4)

(27)

(137)

(67)

(1,537)

(6)

-  

(5)

(27)

(18)

-  

-

(9)

-

(175)

-  

-  

-  

(105)

(1,564)

(175)

Foreign currency risk
The Group operates internationally with its operating assets, revenues and costs denominated primarily in the functional currencies of 
the relevant local territories. The Group is exposed to foreign currency risk on cash flows that are not denominated in an entity’s local 
currency and to the translation of non-Sterling earnings. Net foreign exchange cash flow exposures, where material, are hedged by 
foreign exchange transactions. 

The translation exposures to foreign currency earnings are hedged by bank debt denominated in the Group’s principal currencies in 
ratios intended to provide a match between funding requirements and the cash generation capabilities of the Group’s operations in 
each of its locations. The principal currencies are Sterling, Euros, US Dollars and Australian Dollars.

The Group’s financial instruments are set out by currency below:

Sterling
£m

Euro
£m

US
Dollar
£m

Australian
Dollar
£m

Other
£m

Total
£m

2013

Cash and cash equivalents

Trade receivables

Secured bank loans

Finance lease liabilities

Derivatives

Trade payables

2012

Cash and cash equivalents

Trade receivables

Secured bank loans

Finance lease liabilities

Derivatives

Trade payables

220 

6 

(401)

(54)

5

(10)

(234)

116 

5 

(447)

(54)

(23)

(10)

8 

2 

(368)

(31)

(2)

(9)

11 

2 

4 

1 

(323)

(87)

-  

(6)

(3)

(400)

(319)

9 

2 

6 

2 

-  

-  

(2)

(84)

4 

2 

(454)

(273)

(159)

(30)

(28)

(12)

-  

(12)

(7)

-  

-

(2)

(413)

(513)

(284)

(155)

21 

1 

-

-  

-  

(4)

18 

7 

1 

(1)

-  

-  

(2)

5

264 

12 

(1,179)

(85)

(3)

(28)

(1,019)

142 

12 

(1,334)

(84)

(63)

(33)

(1,360)

119

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.6 Financial risk factors and fair value analysis (continued)

The Group treats certain structural intercompany loans as net investment hedging instruments. At 28 December 2013 the Group had 
hedged £251 million (2012: £552 million) in Euro denominated loans, £17 million (2012: £57 million) in Sterling denominated loans and 
£149 million (2012: £40 million) in US Dollar denominated loans. Translation movements on these loans are therefore shown in other 
comprehensive income, see note 5.5.

Foreign currency sensitivity analysis
The table below shows the sensitivity to a ten per cent. strengthening/weakening of Sterling against all foreign currencies at the reporting date. 

The Group’s sensitivity to foreign exchange rates is calculated by retranslating monetary assets and liabilities which are held in currencies 
other than the functional currencies of the reporting entities using exchange rates which have been flexed by +/- ten per cent. from the 
Sterling exchange rates existing at the end of the reporting period. Where the Group has designated specific monetary assets or liabilities 
as hedging instruments that are hedging underlying foreign exchange exposures, this has been taken account of. The sensitivity analysis for 
forward foreign exchange contracts uses a discounted cash flow technique applying a ten per cent. strengthening/weakening of Sterling 
against Euros, US Dollars, Danish Kroner, Hong Kong Dollars, Australian Dollars and Singapore Dollars. The analysis assumes that all other 
variables remain constant.

The impact of these retranslations on profit/loss has been aggregated and is as follows, split by category of financial instrument:

10% strengthening of Sterling

Profit or (loss) impact

Secured 
bank loans
£m

Derivatives 
(unhedged)
£m

Total
£m

2 

5 

-  

-  

(2)  

-

5 

2 

10 

-  

-  

(2)  

-  

10 

3 

-

(1)

(1)

1

1 

3 

3 

(1)

(1)

-

-

-

1

5

5

(1)

(1)

(1)

1

8

5

9

(1)

-

(2)

-

11

2013

Euro

US Dollars

Danish Kroner

Hong Kong Dollars

Australian Dollars

Singapore Dollars

2012

Euro

US Dollars

Danish Kroner

Hong Kong Dollars

Australian Dollars

Singapore Dollars

120

Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.6 Financial risk factors and fair value analysis (continued)

10% weakening of Sterling

2013

Euro

US Dollars

Danish Kroner

Hong Kong Dollars

Australian Dollars

Singapore Dollars

2012

Euro

US Dollars

Danish Kroner

Hong Kong Dollars

Australian Dollars

Singapore Dollars

Profit or (loss) impact

Secured 
bank loans
£m

Derivatives  
(unhedged)
£m

Total
£m

(2)

(5)

-  

-  

1 

- 

(6)

(2)  

(10)

-  

-  

2  

-  

(4)

- 

1 

1 

(1) 

(1)  

 (4)

(3)

1 

1 

- 

- 

- 

(6)

(5)

1 

1 

- 

(1) 

(10)

(5)

(9)

1 

- 

2 

- 

(10) 

(1)

(11)

A ten per cent. strengthening/weakening of Sterling would have no impact on the hedging reserve.

Certain financial assets and liabilities of the Group are held by entities operating with a functional currency other than Sterling and do 
not have a base in local functional currency or Sterling. Accordingly, these instruments are sensitive to movements in foreign exchange 
rates but are not impacted by a strengthening or weakening of Sterling as presented above. The impact on profit/(loss) would be a loss 
of £3 million following a ten per cent. strengthening of the relevant functional currency and would be a profit of £3 million following a 
ten per cent. weakening of the relevant functional currency.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations. Credit risk is limited to the carrying value of the Group’s monetary assets. The Group has credit policies in place with regard 
to its trade receivables. Credit evaluations are performed on customers requiring credit over a certain amount. 

The Group manages credit exposures in connection with financing and treasury activities including exposures arising from bank deposits, 
cash held at banks and financial and derivative transactions, by appraisal, formal approval and ongoing monitoring of the credit position 
of counterparties. Counterparty exposures are measured against a formal transaction limit appropriate to that counterparty’s  
credit position. 

121

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.6 Financial risk factors and fair value analysis (continued)

Fair values

Basis for determining fair values

Derivatives
Derivatives are carried at fair value, as defined in note 5.4.

Non-derivative financial assets
The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate of 
interest at the reporting date.

Non-derivative financial liabilities
Where available, market values have been used to determine the fair values of secured bank loans. Where market values are not 
available, or are not reliable, fair values have been calculated by discounting cash flows at prevailing interest rates. During 2013 market 
values became available for secured bank loans following the amendment to the facility. In 2012 the discount rate used for determining 
the fair value of the secured bank loans was 7.8 per cent. For finance leases the market rate of interest is determined by reference to 
similar lease agreements. 

Fair value versus carrying amounts
The fair values of financial assets and liabilities, together with the carrying amounts shown in the statement of financial position, are as follows:

Derivative assets and liabilities:

Hedge accounted interest rate swaps

Non-hedge accounted interest rate swaps

Non-hedge accounted foreign exchange contracts

Non-derivative assets and liabilities:

Investments

Trade and other receivables

Cash and cash equivalents

Secured bank loans

Finance lease liabilities

Trade and other payables

2013

Carrying
amount
£m

2012

Fair
value
£m

Carrying
amount
£m

Fair
value
£m

(4)

-

1  

3 

37 

264 

(4)

-

1  

3 

37 

264 

(8)

(55)

- 

- 

24 

142 

(8)

(55)

- 

- 

24 

142 

(1,179)

(1,217)

(1,334)

(1,275)

(85)

(28)

(85)

(28)

(84)

(33)

(84)

(33)

(991)

(1,029)

(1,348)

(1,289)

Fair value hierarchy
The Group analyses financial instruments carried at fair value by valuation method. The different levels have been defined as follows:

¬	Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities.
¬	Level 2: inputs other than quoted prices included within Level 1 that are observable for assets or liabilities, either directly  

 (i.e. as prices) or indirectly (i.e. derived from prices).

¬	Level 3: inputs for assets or liabilities that are not based on observable market data (unobservable inputs).

At 28 December 2013 the Group had £3 million (2012: £63 million) of derivative financial liabilities classified as Level 2. The Group has 
an investment in IDR Resorts Sdn. Bhd. acquired for £3 million as disclosed in note 6.1. This investment is classified as a Level 3 
investment in the fair value hierarchy. At the reporting date there are no indicators the value is either impaired or above cost.  
Accordingly, no valuation adjustments have been recorded. There have been no transfers between levels in 2013 (2012: nil). No other 
financial instruments are held at fair value. If the secured bank loans were held at fair value they would be classified as Level 1.

122

Merlin Entertainments plc Annual Report and accounts 2013 
 
SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.7 Equity and capital management

Capital management 
The capital structure of the Group consists of debt which includes borrowings (see note 5.2), cash and cash equivalents and equity 
attributable to equity holders of the parent company, as disclosed below. The Group’s objective when managing capital is to maintain a 
strong capital base so as to maintain investor and creditor confidence and to sustain future development of the business; to provide 
returns for shareholders; and to optimise the capital structure to reduce the cost of capital. There are no externally imposed capital 
requirements on the Group.

To enable the Group to meet its objective, the Directors monitor returns on capital through constant review of earnings generated 
from the Group’s capital investment programme and through regular budgeting and planning processes, manage capital in a manner so 
as to ensure that sufficient funds for capital investment and working capital are available, and the requirements of the Group’s debt 
covenants are met.

The Group does not routinely make additional issues of capital, other than for the purpose of raising finance to fund significant 
acquisitions or developments intended to increase the overall value of the Group.

Share schemes have been created to allow employees of the Group to participate in the ownership of the Group’s equity instruments, 
in order to ensure employees are focused on growing the value of the Group to achieve the aims of all the shareholders.

Share capital and reserves

Share capital

Ordinary shares of £0.01 each

2013
Number

2012
Number

2013
£m

2012
£m

On issue and fully paid at beginning of year

156,767,050 

156,271,845 

Cancelled in the year

Bonus issue

Issued in the year

(10,868,759) 

804,101,709 

- 

- 

63,746,032 

495,205 

1

-

8

1

On issue and fully paid at end of year

1,013,746,032 

156,767,050 

10 

1

-

-

-

1

The share capital above reflects the retroactive adjustment described in note 1.1.

Issue of new shares

2013
The Company was incorporated on 20 September 2013. On incorporation one A ordinary share of £0.01 was issued for consideration of £0.01.

On 12 November 2013 the Company acquired the entire issued share capital of Merlin Entertainments S.à r.l. in consideration for the 
issue of 136,767,049 A ordinary shares of £0.01 to the previous shareholders of A class shares of Merlin Entertainments S.à r.l. and 
20,000,000 B ordinary shares of £0.01 to the previous shareholders of B class ordinary shares of Merlin Entertainments S.à r.l.  

On 13 November 2013 all of the A ordinary shares and 9,131,241 of the B ordinary shares of the Company were converted into 
ordinary shares of £0.01 in Merlin Entertainments plc.  The remaining 10,868,759 B ordinary shares were converted into deferred 
ordinary shares in Merlin Entertainments plc and were subsequently gifted back to the Company and cancelled.

On 13 November 2013 a bonus issue of 804,101,709 shares was made to holders of the ordinary shares in the Company.  
No consideration was payable on the issue of the shares.

On 13 November 2013 the Company became listed on the London Stock Exchange and the issue of 63,492,064 ordinary shares for a 
total consideration of £200 million became unconditional. £7 million of directly attributable costs were recorded in equity in retained 
earnings. Costs not directly attributable to the issue of new shares were charged to the income statement.

On 13 November 2013 the Company issued 253,968 ordinary shares to certain Non-executive Directors for consideration of £1 million.

123

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.7 Equity and capital management (continued)

2012
To assist with the acquisition and development into LEGOLAND Florida of the Cypress Gardens theme park in 2010, the Group 
entered into an agreement with an existing shareholder to invest US$30 million. The agreement allowed for additional shares to be 
issued at par to the shareholder should a listing or sale of the Group not take place before 31 August 2012. In 2011 it was considered 
probable that such an event would not occur, and accordingly this committed share issue was recognised at a value of £4 million. 
495,205 A ordinary shares in Merlin Entertainments S.à r.l. were therefore issued during 2012 resulting in a premium of £4 million. 

Ordinary shares
The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at 
general meetings of the Company.

Each ordinary share in the capital of the Company ranks equally in all respects.  No shareholder holds shares carrying special rights 
relating to the control of the Company.  However, the Company has entered into Relationship Agreements with each of the pre-IPO 
major shareholders, KIRKBI, Blackstone and CVC in connection with the exercise of their rights as major shareholders in the Company 
and their right to appoint Directors to the Board.

The nominal value of shares in issue is shown in share capital, with any additional consideration for those shares shown in share premium.

Capital reserve
Balances have arisen in the capital reserve when the Group’s previous parent company, Merlin Entertainments S.à r.l. arranged its own 
acquisition by Merlin Entertainments plc, a new legal parent. The balances arising represent the difference between the value of the 
equity structure of the previous and new parent companies. When the capital position of the parent company is rearranged, such as for 
the bonus issue in the year, the capital reserve is adjusted appropriately such that the equity balances presented in the Group accounts 
best reflect the underlying structure of the Group’s capital base.

No other adjustments have arisen in respect of this reverse acquisition.

Translation reserve
The translation reserve comprises all foreign exchange differences arising from the translation of the financial statements of  
foreign operations.

Hedging reserve
The hedging reserve comprises the effective portion of the cumulative net change in the fair value of cash flow hedging instruments 
related to hedged transactions that have not yet occurred.

5.8 Share-based payment transactions

Accounting policy
The fair value of equity-settled share-based payments is recognised as an employee expense with a corresponding increase in equity. The 
fair value is measured at grant date and charged as the employees become unconditionally entitled to the rights.

The Group’s equity-settled share plans are settled either by the issue of shares by Merlin Entertainments plc or by the purchase of shares in 
the market. The fair value of the share plans is recognised as an expense over the expected vesting period net of deferred tax with a 
corresponding entry to retained earnings. The fair value of the share plans is determined at the date of grant.  Non-market based vesting 
conditions (i.e. earnings per share and return on capital employed targets) are taken into account in estimating the number of awards likely 
to vest.  The estimate of the number of awards likely to vest is reviewed at each accounting date up to the vesting date, at which point the 
estimate is adjusted to reflect the actual awards issued. No adjustment is made after the vesting date even if the awards are forfeited or are 
not exercised.

The Group operates cash-settled versions of the employee incentive schemes for employees in certain territories. The issues and resulting 
charges of these schemes are not material to the financial statements. 

124

Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.8 Share-based payment transactions (continued)

Equity-settled schemes
The Group operates three employee share incentive schemes: the Performance Share Plan (PSP), the Company Share Option Plan 
(CSOP) and the All Employee Sharesave Plan as set out in the Directors’ Remuneration Report and the tables below.

The first issues of awards under the PSP and CSOP were in November 2013 and the Company intends to issue awards to eligible 
employees following the issue of the 2014 year end financial statements and annually thereafter. Permanent employees are eligible to 
receive these awards at the discretion of the Remuneration Committee. The Sharesave Plan was launched in January 2014 after the 
balance sheet date. There were no employee Sharesave Plan contracts in respect of options over shares in the Company at 28 
December 2013 (2012: nil).

All awards under the PSP and CSOP are granted for nil consideration. The total number of shares granted under the various Group 
incentive plans, excluding lapsed and surrendered options, may not exceed ten per cent. of the issued share capital in any ten year 
period (101 million £0.01 ordinary shares as at 28 December 2013).

PSP Awards

Date of grant

12 November 2013

CSOP Awards

Date of grant

12 November 2013

Exercise 
price (£)

Period when 
exercisable

Average 
remaining 
contractual 
life (years)

Number 
of shares 
2013

Number 
of shares 
2012

-

2017-2024

10.3   3,633,489

3,633,489

-  

-

Exercise 
price (£)

Period when 
exercisable

Average 
remaining 
contractual 
life (years)

Number 
of shares 
2013

Number 
of shares
 2012

3.15

2016-2023

9.9   2,298,375

2,298,375

-  

-

A summary of the rules for both schemes and the performance conditions attaching to the PSP are given in the Directors’ 
Remuneration Report.

The weighted average exercise prices (WAEP) over the year were as follows:

PSP Awards

Outstanding at beginning of year

Granted during the year

Outstanding at end of year

Exercisable at end of year

CSOP Awards

Outstanding at beginning of year

Granted during the year

Outstanding at end of year

Exercisable at end of year

Number
2013

WAEP (£)
2013

Number
2012

WAEP (£)
2012

-

n/a

3,633,489

3,633,489

-

-

-

-

-

-

-

-

n/a  

n/a  

n/a  

n/a

Number
2013

WAEP (£)
2013

Number
2012

WAEP (£)
2012

-

2,298,375

2,298,375

-

n/a

3.15

3.15

-

-

-

-

-

n/a  

n/a  

n/a  

n/a

125

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 5 CAPITAL STRUCTURE AND FINANCING (continued)
52 weeks ended 28 December 2013

5.8 Share-based payment transactions (continued)

The fair value per award granted and the assumptions used in the calculations are as follows:

Date of grant

Type of 
award

Number  
of awards

Exercise  
price (£)

12 November 2013

PSP

3,633,489

-

12 November 2013

CSOP   2,298,375  

3.15  

Share price 
at grant  
date (£)

Fair  
value per 
award (£)

Expected  
dividend 
yield

Expected 
volatility

Award life
(years)

Risk free  
rate

3.15

3.15

3.15

0.97

n/a

0.8%

n/a

30%  

3.4

4.9  

1.1%

1.7%

A description of the key assumptions used in calculating the share-based payments is as follows:

¬	The binomial valuation methodology was used.
¬	Due to insufficient trading history in the Group’s shares, the expected volatility is based on a portfolio of comparator companies.
¬	The risk free rate is equal to the prevailing UK Gilts rate at grant date, which is commensurate with the expected term.
¬	Expected forfeiture rates are based on recent experience of staff turnover levels.
¬	Behavioural expectations have been estimated in estimating the award life.
¬	The charge is spread over the vesting period on a straight-line basis.

The total charge for the year relating to employee share-based payment plans was £nil (2012: £nil) which was charged to staff expenses.

Equity-settled schemes (closed)
The Group previously operated equity-settled schemes that enabled certain senior employees to acquire B class ordinary shares in Merlin 
Entertainments S.à r.l. at market value. Market value was determined based on an analysis of profit multiples in the Group’s industry sector. 
At the discretion of the CEO further shares could also have been granted in recognition of long service and/or outstanding contribution. 
These shares vested on the IPO of the Company in November 2013.  

No charge arose during the year (2012: £nil). The number of shares issued was as follows:

At beginning of year

Issued during the year

Forfeited during the year

Converted into B ordinary shares of Merlin Entertainments plc

At end of year

Number  
2013

Number  
2012

19,283,150 17,996,500 

1,320,725

1,626,875 

(603,875) 

(340,225) 

(20,000,000) 

- 

-   19,283,150 

126

Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES
52 weeks ended 28 December 2013

6.1 Investments 

Accounting policy

Joint ventures
Joint ventures are those entities over whose activities the Group has joint control, established by contractual agreement. The consolidated 
financial statements include the Group’s share of the total recognised income and expenses of joint ventures on an equity accounted 
basis, from the date that joint control commences until the date that joint control ceases. 

Investments

Other

Investment in joint ventures

At beginning of year

Effect of movements in foreign exchange

At end of year

2013
£m

3 

3  

2012
£m

- 

- 

2013
£m

2012
£m

- 

- 

-  

1 

(1) 

- 

Other
In November 2013 the Group acquired 16,350,300 shares in IDR Resorts Sdn. Bhd. (IDR) for the consideration of £3 million. This 
represents 8.8 per cent. of the outstanding share capital of IDR. IDR is accounted for at fair value and is not consolidated.

6.2 Employee benefits

Accounting policies

Defined contribution pension schemes
In the case of defined contribution schemes, the Group pays fixed contributions into a separate fund on behalf of the employee and has 
no further obligations to employees. The risks and rewards associated with this type of scheme are assumed by the members rather 
than the employer. Obligations for contributions to defined contribution pension schemes are recognised as an expense in the income 
statement as incurred. 

Defined benefit pension schemes
A defined benefit scheme is a post-employment benefit scheme other than a defined contribution scheme. The Group’s net obligation is 
calculated for each scheme by estimating the amount of future benefit that employees have earned in return for their service in the 
current and prior periods. That benefit is discounted to determine its present value and offset by the fair value of any scheme assets.  
The calculation is performed by a qualified actuary using the projected unit credit method.

All actuarial gains and losses are recognised in the period they occur directly in equity through other comprehensive income.

Defined contribution pension schemes
The Group operates a number of defined contribution pension schemes and the total expense relating to those schemes in the current 
year was £10 million (2012: £8 million).

127

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.2 Employee benefits (continued)

Defined benefit pension schemes
The Group operates two defined benefit schemes: a closed scheme for certain former UK employees of The Tussauds Group, which 
was acquired in 2007, and a closed scheme for certain employees of Gardaland in Italy. The Tussauds Group scheme entitles retired 
employees to receive an annual payment based on a percentage of final salary for each year of service that the employee provided.  
The entitlement of the retired employees under the Gardaland scheme is dependent on the state laws in place at the date employment 
commenced and is subject to a certain minimum period of service. The pension schemes have not directly invested in any of the 
Group’s own financial instruments or in properties or other assets used by the Group.

Tussauds
Group
£m

Gardaland
£m

Total
£m

11 

5 

1 

17 

(20)

(3)

7 

3 

5 

15 

(18)

(3)

-  

-  

-  

-  

(1)

(1)

-  

-  

-  

-  

(2)

(2)

Tussauds
Group
£m

Gardaland
£m

13 

1 

1

15 

1 

1 

17 

-  

-  

-  

-  

-  

-  

-  

11 

5 

1 

17 

(21)

(4)

7 

3 

5 

15 

(20)

(5)

Total
£m

13 

1 

1

15 

1 

1 

17 

The assets and liabilities of the schemes are:

2013

Equities

Corporate bonds and cash

Property

Fair value of scheme assets

Present value of defined benefit obligations

Net pension liability

2012

Equities

Corporate bonds and cash

Property

Fair value of scheme assets

Present value of defined benefit obligations

Net pension liability

Movement in the present value of scheme assets

At 1 January 2012

Interest income on plan assets

Remeasurement gain

At 29 December 2012

Interest income on plan assets

Remeasurement gain

At 28 December 2013

128

Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.2 Employee benefits (continued)

Movement in the present value of the defined benefit obligations

At 1 January 2012

Interest cost

Remeasurement loss

At 29 December 2012

Transfers out

Interest cost

Remeasurement loss

At 28 December 2013

Amounts recognised in the income statement

2013

Net interest on defined benefit liability

2012

Net interest on defined benefit liability

Amounts recognised in the statement of comprehensive income

2013

Return on plan assets (excluding amounts included in net interest expense)

Actuarial changes arising from changes in financial assumptions

Actuarial changes arising from changes in demographic assumptions

Actuarial changes arising from changes in experience

2012

Return on plan assets (excluding amounts included in net interest expense)

Actuarial changes arising from changes in financial assumptions

Tussauds
Group
£m

Gardaland
£m

(16)

(1)

(1)

(18)

-

(1)

(1)

(20)

(2)

-  

-  

(2)

1  

-  

-  

(1)

Total
£m

(18)

(1)

(1)

(20)

1

(1)

(1)

(21)

Tussauds
Group
£m

Gardaland
£m

Total
£m

-

-

-  

-  

-

-

Tussauds
Group
£m

Gardaland
£m

Total
£m

1

(1)

1

(1)

-  

1

(1)

-  

-  

-  

-  

-  

-  

-  

-  

-  

1

(1)

1

(1)

-  

1

(1)

-  

129

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.2 Employee benefits (continued)

Actuarial assumptions
Principal actuarial assumptions (expressed as weighted averages) at the year end were:

Discount rate

Future salary increases

Rate of price inflation

Tussauds
Group
2013

Tussauds
Group
2012

Gardaland
2013

Gardaland
2012

4.6%

3.7%

3.4%

4.5%

3.4%

3.1%

3.1%

-  

2.0%

2.8%

-  

2.0%

The amendment to IAS 19 became effective in the current financial year and has been applied retrospectively. Under the amendment to 
IAS 19, the expected rate of return on scheme assets must be the same as the discount rate used in the calculation of scheme liabilities. 
The impact of reducing the expected rate of return on the scheme assets from 5.0 per cent. to 4.5 per cent. for 2012 is £nil. 

Assumptions regarding future mortality are based on published statistics and mortality tables. For the Tussauds Group scheme the 
actuarial table used is S1PA. The mortality assumption adopted predicts that a current 65 year old male would have a life expectancy to 
age 85 and a female would have a life expectancy to age 88.

History of actuarial gains and losses

Present value of the defined benefit obligation

Fair value of scheme assets

Deficit in the schemes

Actuarial adjustments arising on scheme liabilities

Actuarial adjustments arising on scheme assets

2013
£m

(21)

17 

(4)

(1)

1 

2012
£m

(20)

15 

(5)

(1)

1

2011
£m

(18)

13 

(5)

(1) 

(1) 

The cumulative amount of actuarial gains and losses recognised is a loss of £2 million.

Consolidated statement of financial position reconciliation

Liability at beginning of year

Transfers out

Liability at end of year

The Group expects £1 million in contributions to be paid to its defined benefit schemes in 2014.

2010
£m

(16)

13 

(3)

1

1 

2013
£m

(5)

1  

(4)

2009
£m

(16)

11 

(5)

(2) 

1

2012
£m

(5)

-

(5)

130

Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.3 Related party transactions

Identity of related parties
The Group has related party relationships with its pre-IPO major shareholders who exert significant influence, key management 
personnel, joint ventures and IDR Resorts Sdn. Bhd. which, together with its subsidiaries, owns LEGOLAND Malaysia Park. 

All dealings with related parties are conducted on an arm’s length basis.

Transactions with shareholders
During the year the Group entered into transactions with the pre-IPO major shareholders, KIRKBI Invest A/S, Blackstone Capital 
Partners and funds advised by CVC Capital Partners (via Lancelot Holdings S.à r.l.). The Group also entered into transactions with CVC 
Capital Partners and the LEGO Group, a related party of KIRKBI Invest A/S. Transactions entered into, including the purchase and sale of 
goods, payment of fees and royalties, and trading balances outstanding at 28 December 2013, are as follows:

2013

KIRKBI Invest A/S

Blackstone Capital Partners

CVC Capital Partners

LEGO Group

2012

KIRKBI A/S

Blackstone Capital Partners

CVC Capital Partners

LEGO Group

Goods and services

Amounts 
owed by 
related party
£m

Sales
£m

Amounts 
owed to 
related party
£m

Purchases
£m

-  

-  

-  

1 

1 

-  

-  

-  

1  

1  

-  

-  

-  

1 

1 

-  

-  

-  

1  

1  

7 

1 

1 

37 

46 

7 

1 

1 

37 

46 

1 

-  

-  

1 

2 

1 

-  

-  

2  

3 

As members of a banking syndicate, certain shareholders (or other parties related to those shareholders) are owners of elements of 
the Group’s bank loan portfolio as described in note 5.2. Balances outstanding at 28 December 2013 are; parties related to KIRKBI 
Invest A/S £56 million (2012: £59 million), funds advised by parties related to Blackstone Capital Partners £36 million (2012: £38 million) 
and funds advised by parties related to CVC Capital Partners £31 million (2012: £44 million). 

Interest is paid and accrued on the same terms as the rest of the banking syndicate as described in note 5.2.

131

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.3 Related party transactions (continued)

Transactions with key management personnel
Key management of the Group, being the Executive and Non-executive Directors of the Board, the members of the Executive 
Committee (2012: the members of the Executive Board) and their immediate relatives control 2.6 per cent. (2012: 7.1 per cent.) of  
the voting shares of the Company.

The compensation of key management was as follows:

Key management emoluments including social security costs

Contributions to money purchase pension schemes

Share-based payments and other related payments

2013
£m

4.2 

0.4

0.2

4.8

2012
£m

2.6 

0.3

-

2.9

Transactions with other related parties 
As part of the agreement for the development and operation of LEGOLAND Malaysia, the Group is committed to subscribing for share 
capital in IDR Resorts Sdn. Bhd. (IDR) which together with its subsidiaries owns the park. On this basis, IDR and its subsidiaries are 
deemed to be related parties (together ‘parties related to LEGOLAND Malaysia’). At 28 December 2013 the Group had subscribed  
for 16,350,300 shares in IDR. 

Transactions entered into, including the purchase and sale of goods, payment of fees and trading balances outstanding at  
28 December 2013, are as follows:

2013

Parties related to LEGOLAND Malaysia

2012

Parties related to LEGOLAND Malaysia

6.4 Contingent liabilities

Goods and services

Amounts 
owed by 
related party 
£m

Sales
£m

Amounts 
owed to 
related party 
£m

Purchases
£m

2

4

3

4

-  

1

-

-

The Group has contingent liabilities arising from local planning obligations and other obligations.  The total liability under these obligations 
could amount up to £1 million (2012: £1 million).

132

Merlin Entertainments plc Annual Report and accounts 2013 
SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.5 New standards and interpretations

The following standards and interpretations, issued by the International Accounting Standards Board (IASB) or the International Financial 
Reporting Interpretations Committee, have been adopted by the Group with no significant impact on its consolidated  
financial statements:

¬	IAS 1 (Amendment) ‘Presentation of items of other comprehensive income’.
¬	IAS 1 (Amendment) ‘Presentation of financial statements – comparative information beyond minimum requirements and  
  presentation of the opening statement of financial position and related notes’.
¬	IAS 16 (Amendment) ‘Property, plant and equipment – classification of servicing equipment’.
¬	IAS 32 (Amendment) ‘Financial instruments: presentation – income tax consequences of distributions’.
¬	IAS 34 (Amendment) ‘Interim financial reporting – segment assets and liabilities’.
¬	IFRS 13 ‘Fair value measurement’.
¬	IAS 19 (Amendment) ‘Defined benefit plans’.
¬	IFRS 7 (Amendment) ‘Financial instruments: disclosures – offsetting financial assets and financial liabilities’.

EU endorsed IFRS and interpretations with effective dates after 28 December 2013 relevant to the Group will be implemented in  
the financial year when the standards become effective.

The IASB has issued the following standards, amendments to standards and interpretations that will be effective for the Group as  
from 1 January 2014 or after. The Group does not expect any significant impact on its consolidated financial statements from  
these amendments.

¬	IFRS 10 ‘Consolidated financial statements’.
¬	IFRS 11 ‘Joint arrangements’.
¬	IFRS 12 ‘Disclosure of interests in other entities’.
¬	IAS 27 ‘Separate financial statements’.
¬	IAS 28 ‘Investments in associates and joint ventures’.
¬	IAS 32 (Amendment) ‘Financial instruments: presentation – offsetting financial assets and financial liabilities’.

6.6 Ultimate parent company information

The largest group in which the results of the Company are consolidated is that headed by Merlin Entertainments plc, incorporated in 
the United Kingdom. No other group financial statements include the results of the Company. 

6.7 Subsequent events

In the Company’s IPO Prospectus the Company noted its intention to reduce its share capital by means of a court sanctioned reduction 
of capital. The final court hearing to formally approve the proposed reduction is scheduled to take place on 26 February 2014. If the 
reduction is approved, the effect will be to increase available reserves for distribution by way of dividends to shareholders in the amount 
of £3,183 million.

On 24 February 2014 the Company announced a strategic alliance with DreamWorks to launch a new midway brand. This will see an 
initial roll out programme of six attractions over nine years in international city locations. 

133

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013 
SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.8 Subsidiary and joint venture undertakings

The Group has the following investments in subsidiaries and joint ventures:

Subsidiary undertaking
AAE Unit Trust
AQDEV Pty Limited
Aquia Pty Ltd
Australian Alpine Enterprises Holdings Pty Ltd
Australian Alpine Enterprises Pty Ltd
Australian Alpine Reservation Centre Pty Ltd
Christchurch Investment Company Limited
Falls Creek Ski Lifts Pty Ltd
Gebi Falls Creek Pty Ltd
Hotham Heights Developments Ltd
Hotham Ski Services Pty Ltd
Illawarra Tree Topps Pty Ltd
Limlimbu Ski Flats Ltd
Living and Leisure Australia Limited
Living and Leisure Australia Trust
Living and Leisure Australia Management Limited
Living and Leisure Finance Trust
LLA Aquariums Pty Limited
Melbourne Underwater World Pty Ltd
Melbourne Underwater World Trust
ME LoanCo (Australia) Pty Limited
Merlin Entertainments (Australia) Pty Ltd
MHSC DP Pty Ltd
MHSC Hotels Pty Ltd
MHSC Properties Pty Ltd
MHSC Transportation Services Pty Ltd
Mount Hotham Management and Reservation Pty Ltd
Mount Hotham Skiing Company Pty Ltd
MUW Holdings Pty Ltd
Northbank Development Trust 
Northbank Place (Vic) Pty Ltd
Oceanis Australia Pty Ltd
Oceanis Australia Unit Trust
Oceanis Developments Pty Ltd
Oceanis Foundation Pty Ltd
Oceanis Holdings Limited
Oceanis Korea Unit Trust
Oceanis NB Pty Ltd
Oceanis Northbank Trust
Oceanis Unit Trust
Parkthorn Properties Pty Ltd
Sydney Attractions Group Pty Ltd
Sydney Tower Observatory Pty Limited
Sydney Wildlife World Pty Limited
The Otway Fly Pty Ltd
The Otway Fly Unit Trust
The Sydney Aquarium Company Pty Limited
Underwater World Sunshine Coast Pty Ltd

134

Class of
Country of
share held
incorporation
Australia
-
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
-
Australia
Australia Ordinary
Australia
-
Australia Ordinary
Australia Ordinary
-
Australia
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia
-
Australia Ordinary
Australia Ordinary
Australia
-
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia
-
Australia Ordinary
-
Australia
Australia
-
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia Ordinary
Australia
-
Australia Ordinary
Australia Ordinary

Ownership
2013
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
57.0%
65.0%
100.0%
100.0%
64.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
50.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%

Ownership
2012
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
57.0%
65.0%
100.0%
100.0%
64.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
50.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%

Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.8 Subsidiary and joint venture undertakings (continued)

Subsidiary undertaking
US Fly Trust
White Crystal (Mount Hotham) Pty Ltd
Madame Tussauds Austria GmbH
MT Austria Holdings GmbH
SEA LIFE Centre Belgium N.V.
Merlin Entertainments (Canada) Inc
Madame Tussauds Exhibition (Shanghai) Company Limited
Madame Tussauds Exhibition (Wuhan) Company Limited
Merlin Entertainments Hong Kong Limited
Shanghai Chang Feng Oceanworld Co. Ltd
LEGOLAND ApS
LL Datterselskab af december 2012 ApS
Merlin Entertainments Group Denmark Holdings ApS
SEA LIFE France SARL
Dungeon Deutschland GmbH
Heide-Park Soltau GmbH
LEGOLAND Deutschland Freizeitpark GmbH
LEGOLAND Deutschland GmbH 
LEGOLAND Discovery Centre Deutschland GmbH
LEGOLAND Holidays Deutschland GmbH
LLD Share Beteiligungs GmbH
LLD Share GmbH & Co. KG
Madame Tussauds Deutschland GmbH
Merlin Entertainments Group Deutschland GmbH
SEA LIFE Deutschland GmbH
SEA LIFE Konstanz GmbH
Tussauds Deutschland GmbH
Tussauds Heide Metropole GmbH
SEA LIFE Centre Bray Limited
Gardaland S.r.l. 
Incoming Gardaland S.r.l.
Merlin Attractions Italy S.r.l.
Merlin Entertainments Group Italy S.r.l.
Merlin Water Parks S.r.l.
Ronchi del Garda S.p.A. 
Ronchi S.p.A.
LEGOLAND Japan Limited
Merlin Entertainments (Japan) Limited
Merlin Entertainments Group Luxembourg 3 S.à r.l.
Merlin Lux Finco 1 S.à r.l.
Merlin Lux Finco 2 S.à r.l.
LEGOLAND Malaysia Hotel Sdn. Bhd
Merlin Entertainments Group (Malaysia) Sdn. Bhd
Merlin Entertainments Studios (Malaysia) Sdn. Bhd
Amsterdam Dungeon B.V.
Madame Tussauds Amsterdam B.V.
Merlin Entertainments Holdings Nederland B.V. 
SEA LIFE Centre Scheveningen B.V.
Auckland Aquarium Limited
Merlin Entertainments (New Zealand) Limited
Merlin Entertainments (SEA LIFE PORTO) Unipessoal Lda 

Country of
Class of
incorporation
share held
Australia
-
Australia Ordinary
Austria Ordinary
Austria Ordinary
Belgium Ordinary
Canada Ordinary
China Ordinary
China Ordinary
China Ordinary
China Ordinary
Denmark Ordinary
Denmark Ordinary
Denmark Ordinary
France Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Germany Ordinary
Ireland Ordinary
Italy Ordinary
Italy Ordinary
Italy Ordinary
Italy Ordinary
Italy Ordinary
Italy Ordinary
Italy Ordinary
Japan Ordinary
Japan Ordinary
Luxembourg Ordinary
Luxembourg Ordinary
Luxembourg Ordinary
Malaysia Ordinary
Malaysia Ordinary
Malaysia Ordinary
Netherlands Ordinary
Netherlands Ordinary
Netherlands Ordinary
Netherlands Ordinary
New Zealand Ordinary
New Zealand Ordinary
Portugal Ordinary

Ownership
2013
100.0%
82.6%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
99.9%
99.9%
100.0%
100.0%
100.0%
(1) 49.4%
90.4%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
60.0%
100.0%
100.0%
100.0%

Ownership
2012
100.0%
82.6%
100.0%
100.0%
100.0%
100.0%
100.0%
-
-
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
97.8%
97.8%
100.0%
100.0%
100.0%
(1) 44.7%
88.5%
-
100.0%
100.0%
-
-
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
60.0%
100.0%
100.0%
100.0%

135

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.8 Subsidiary and joint venture undertakings (continued)

Subsidiary undertaking
Merlin Entertainments Singapore Pte. Ltd
Aquaria Twenty-One Co. Ltd
Busan Aquaria Twenty One Co. Ltd
Merlin Entertainments (Korea) LLC
SLCS SEA LIFE Centre Spain S.A.
Merlin Entertainments (Thailand) Limited
Siam Ocean World Bangkok Co Ltd
Istanbul Sualti Dunyasi Turizim Ticaret A.S
Alton Towers Limited
Alton Towers Resort Operations Limited
Charcoal CLG 1 Limited (company limited by guarantee)
Charcoal CLG 2 Limited (company limited by guarantee)
Charcoal Holdco Limited
Charcoal Midco 1 Limited
Charcoal Newco 1 Limited
Charcoal Newco 1a Limited
Chessington Hotel Limited 
Chessington World of Adventures Limited
Chessington World of Adventures Operations Limited
Chessington Zoo Limited
CWA PropCo Limited
Iconic Images International Limited
LEGOLAND US Holdings Limited
LEGOLAND Windsor Park Limited
London Aquarium (South Bank) Limited
London Dungeon Limited
London Eye Holdings Limited
London Eye Management Services Limited
Madame Tussaud’s Limited
Madame Tussaud’s Touring Exhibition Limited
M.E.G.H. Limited 
Merlin Attractions Management Limited
Merlin Attractions Operations Limited 
Merlin Entertainment Limited 
Merlin Entertainments (Asia Pacific) Limited 
Merlin Entertainments (Blackpool) Limited 
Merlin Entertainments (Dungeons) Limited
Merlin Entertainments (SEA LIFE) Limited
Merlin Entertainments Developments Limited
Merlin Entertainments Finance Limited
Merlin Entertainments Group Employee Benefit Trustees Limited
Merlin Entertainments Group Holdings Limited 
Merlin Entertainments Group International Limited
Merlin Entertainments Group Limited
Merlin Entertainments Group Operations Limited
Merlin’s Magic Wand Trustees Limited
Merlin UK Finco 1 Limited
Merlin UK Finco 2 Limited
Merlin US Holdings Limited
SEA LIFE Centre (Blackpool) Limited

136

Country of
incorporation

Class of
share held
Singapore Ordinary
South Korea Ordinary
South Korea Ordinary
South Korea Ordinary
Spain Ordinary
Thailand Ordinary
Thailand Ordinary
Turkey Ordinary
UK Ordinary
UK Ordinary
-
UK
UK
-
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary

Ownership
2013
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%

Ownership
2012
-
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
-
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
-
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
-
-
100.0%
100.0%

Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.8 Subsidiary and joint venture undertakings (continued)

Subsidiary undertaking
SEA LIFE Centres Limited
SEA LIFE Marine Conservation Trustees Limited 
The London Planetarium Company Limited
The Millennium Wheel Company Limited
The Seal Sanctuary Limited
The Tussauds Group Limited
Thorpe Park Operations Limited
Tussauds (NBD) Limited
Tussauds Attractions Limited
Tussauds Finance Limited
Tussauds Group (UK) Pension Plan Trustee Limited
Tussauds Holdings Limited
Tussauds Hotels Limited
Tussauds Intermediate Holdings Limited
Tussauds Limited
Tussauds Theme Parks Limited
Warwick Castle Limited
Wizard AcquisitionCo Limited
Wizard BondCo Limited
Wizard EquityCo Limited
Wizard NewCo Limited
Lake George Fly LLC
LEGOLAND California LLC
LEGOLAND Discovery Center Boston LLC
LEGOLAND Discovery Centre (Dallas) LLC
LEGOLAND Discovery Centre (Meadowlands) LLC
LEGOLAND Discovery Centre US LLC
Madame Tussauds Hollywood LLC
Madame Tussaud Las Vegas LLC
Madame Tussaud’s New York LLC
Madame Tussauds Orlando LLC
Madame Tussauds San Francisco LLC
Madame Tussauds Washington LLC
Merlin Entertainments Group Florida LLC
Merlin Entertainments Group US Holdings Inc
Merlin Entertainments Group US LLC
Merlin Entertainments Group Wheel LLC
Merlin Entertainments North America LLC
Merlin Entertainments US NewCo LLC
San Francisco Dungeon LLC
SEA LIFE Charlotte LLC
SEA LIFE Michigan LLC
SEA LIFE Minnesota LLC
SEA LIFE Orlando LLC
SEA LIFE US LLC
The Tussauds Group LLC

Country of
incorporation

Class of
share held
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
UK Ordinary
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
USA
-
USA Ordinary
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA
-
USA

Ownership
2013
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%

Ownership
2012
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
-
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
-
100.0%
100.0%
100.0%
100.0%
100.0%
-
100.0%
-
-
-
100.0%
100.0%
100.0%
100.0%

137

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SECTION 6 OTHER NOTES (continued)
52 weeks ended 28 December 2013

6.8 Subsidiary and joint venture undertakings (continued)

Joint venture
SEA LIFE Helsinki Oy
Pirate Adventure Golf Limited

Country of
incorporation

Class of
share held
Finland Ordinary
UK Ordinary

Ownership
2013
50.0%
50.0%

Ownership
2012
50.0%
50.0%

Merlin Entertainments S.à r.l., Merlin Entertainments Group Luxembourg S.à r.l., Merlin Entertainments Group Luxembourg 2 S.à r.l., 
Cotswold Village Green Limited and Oceanic Village Limited were liquidated during the year.

Dirk Frimout Centrum N.V. was sold during the year.

(1) Merlin Entertainments plc has control over this entity via control of the immediate parent entity and the control that the immediate  
   parent entity has over the subsidiary entity. 

138

Merlin Entertainments plc Annual Report and accounts 2013MERLIN ENTERTAINMENTS PLC COMPANY FINANCIAL STATEMENTS
Company Balance Sheet at 28 December 2013

Fixed assets

Investment in subsidiary undertaking

Current assets

Amounts owed by subsidiary undertakings

Cash at bank and in hand and short term deposits

Creditors: amounts falling due within one year

Net current assets

Net assets

Capital and reserves

Called up share capital

Share premium

Profit and loss account

Shareholders’ funds - equity

Note

iv

v

vi

vii

vii

2013
£m

3,107

3,107

78

1

79

(4)

75

3,182

10

3,183

(11)

3,182

The notes on pages 140 to 143 form part of these financial statements.

The parent Company financial statements were approved by the Board of Directors on 26 February 2014 and were signed on its behalf by:

Nick Varney  
Chief Executive Officer   

Andrew Carr 
Chief Financial Officer

139

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013 
 
 
 
 
 
NOTES TO MERLIN ENTERTAINMENTS PLC  
COMPANY FINANCIAL STATEMENTS

i Accounting policies

These parent Company financial statements have been prepared on a going concern basis using the historical cost convention in 
accordance with generally accepted accounting principles in the UK (‘UK GAAP’) and the Companies Act 2006.

The financial period reported represents the period from incorporation of the Company on 20 September 2013 to 28 December 2013.  

The Directors have taken advantage of the exemption available under s408 of the Companies Act 2006 and have not presented a profit 
and loss account of the Company.

The Company has taken advantage of the exemption under FRS 1 ‘Cash Flow Statements’ and has not presented a cash flow statement.  
The cash flows of the Company are included in the consolidated financial statements of Merlin Entertainments plc.

The Company has taken advantage of the exemption under FRS 8 ‘Related Party Transactions’ from disclosing transactions with wholly 
owned subsidiaries that are part of the group headed by Merlin Entertainments plc.

A summary of the Company’s significant accounting policies is set out below.

Investments in subsidiaries
Investments in subsidiaries are stated at cost, less provision for impairment. The carrying amount of the Company’s investments in 
subsidiaries is reviewed annually to determine whether there is any indication of impairment. If any such indication exists the investment’s 
recoverable amount is estimated. If the carrying value of the investment exceeds the recoverable amount, the investment is considered 
to be impaired and is written down to the recoverable amount. The impairment loss is recognised in the profit and loss account.

Foreign currency
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at year end 
exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the profit and loss account.

Share-based payments
The fair value of employee share option plans is calculated at the date of grant using the binomial valuation methodology.  The resulting 
cost is charged to the parent company profit and loss account over the vesting period of the schemes.  The value of the charge is 
adjusted to reflect the actual and expected levels of vesting of the schemes. Where the Company awards options to employees of 
subsidiary companies, this is treated as a capital contribution.

Debtors
Debtors are recognised initially at fair value and subsequently at amortised cost using the effective interest rate method, less provision 
for impairment.

Financial liabilities and equity instruments
Financial instruments and equity liabilities are classified according to the substance of the arrangements that have been entered into.  
Equity instruments issued by the Company are recorded as the proceeds received net of the direct costs of issuance.

Taxation
Corporation tax is provided on the taxable profit for the period, using the tax rates that have been substantively enacted at the balance 
sheet date.

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date and would 
give rise to an obligation to pay more or less tax in the future.

After considering forecast future profits, deferred tax assets are recognised where it is probable that future taxable profits will be 
available against which those assets can be utilised.

Deferred tax is measured on a non-discounted basis at the tax rates that are expected to apply in the periods in which the timing 
differences are expected to reverse, based on the tax rates that have been substantively enacted at the balance sheet date.

140

Merlin Entertainments plc Annual Report and accounts 2013NOTES TO MERLIN ENTERTAINMENTS PLC 
COMPANY FINANCIAL STATEMENTS (continued)

ii Employees

The average number of employees of the Company during the period was six.  All employees were Directors of the Company.

The employment costs of the Directors of the Company have been borne by Merlin Entertainments Group Limited for their services to 
the Group as a whole.  The costs related to these Directors are included within the Directors’ Remuneration Report on pages 60 to 75. 
Two Directors are accruing benefits under defined contribution schemes.

iii Dividends

No dividend has been paid in the period and none has been proposed at the date of approval of these financial statements.

iv Investment in subsidiary undertaking

Cost and carrying value

At 20 September 2013

Additions

At 28 December 2013

Shares in 
subsidiary 
undertaking 
£m

-

3,107

3,107

The subsidiary undertaking of the period end is as follows:

Company

Activity

Country of 
incorporation

Shareholding

Description of  
shares held

Merlin Entertainments Group Luxembourg 3 S.à r.l.

Holding company Luxembourg

100.0% Ordinary

A full list of Group companies is included in note 6.8.

v Creditors: amounts falling due within one year

Other creditors

Accruals and deferred income

2013
£m

2

2

4

141

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013NOTES TO MERLIN ENTERTAINMENTS PLC  
COMPANY FINANCIAL STATEMENTS (continued)

vi Called up share capital

Ordinary shares of £0.01 each

Incorporation

Share for share exchange

Cancelled in the period

Bonus issue

Shares issued

At end of the period

Redeemable ordinary shares of £50,000.00 each

Incorporation

Redeemed

At end of the period

2013 
Number

2013 
£m

1

156,767,049

(10,868,759)

804,101,709

63,746,032

1,013,746,032

1

(1)

-

-

1

-

8

1

10

-

-

-

The Company was incorporated on 20 September 2013.  On incorporation one A ordinary share of £0.01 was issued for consideration of 
£0.01 and one redeemable ordinary share of £50,000.00 was issued for consideration of £50,000 (in the form of an undertaking to pay).

On 12 November 2013 the Company redeemed the outstanding redeemable ordinary share at par for £50,000.

On 12 November 2013 the Company, under a share for share exchange agreement, acquired the entire issued share capital of Merlin 
Entertainments S.à r.l. in consideration for the issue of 136,767,049 A ordinary shares of £0.01 to the previous shareholders of A class 
ordinary shares of Merlin Entertainments S.à r.l. and 20,000,000 B ordinary shares of £0.01 to the previous shareholders of B class 
ordinary shares of Merlin Entertainments S.à r.l.  Under a subsequent reorganisation, Merlin Entertainments plc acquired the entire 
issued share capital of Merlin Entertainments Group Luxembourg 3 S.à r.l. and Merlin Entertainments S.à r.l. was liquidated.

On 13 November 2013 all of the A ordinary shares in issue and 9,131,241 of the B ordinary shares of the Company were converted 
into ordinary shares of £0.01 in Merlin Entertainments plc.  The remaining 10,868,759 B ordinary shares were converted into deferred 
ordinary shares in Merlin Entertainments plc and were subsequently gifted back to the Company and cancelled.

On 13 November 2013 the merger reserve of the Company was capitalised to effect a bonus issue of 804,101,709 shares to holders of 
the ordinary shares in the Company. No consideration was payable on the issue of the shares.

On 13 November 2013 the Company became listed on the London Stock Exchange and the issue of 63,492,064 ordinary shares for a 
total consideration of £200 million became unconditional.

On 13 November 2013 the Company issued 253,968 ordinary shares to certain Non-executive Directors for consideration of £1 million.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at 
general meetings of the Company.

142

Merlin Entertainments plc Annual Report and accounts 2013NOTES TO MERLIN ENTERTAINMENTS PLC  
COMPANY FINANCIAL STATEMENTS (continued)

vii Reconciliation of movements in shareholders’ funds

At 20 September 2013

Loss for the period

Share for share exchange

Bonus issue

Issue of shares

At 28 December 2013

Share 
capital 
£m

Share 
premium 
£m

Merger  
reserve
£m

Profit and  
loss account 
£m

-

-

1

8

1

10

-

-

-

2,983

200

3,183

-

-

2,991

(2,991)

-

-

-

(4)

-

-

(7)

(11)

Total 
£m

-

(4)

2,992

-

194

3,182

The loss after tax for the period in the accounts of Merlin Entertainments plc is £4 million.

143

Merlin Entertainments plc Annual Report and accounts 2013Merlin Entertainments plc Annual Report and accounts 2013SHAREHOLDER INFORMATION

Share listing
The Company’s shares are listed on the London Stock Exchange.

Registered in
England and Wales

Share register and registrars
The Company’s share register is maintained and administered in the 
UK by Computershare Investor Services PLC at the address set  
out below.

Computershare operates a portfolio service for Merlin 
shareholders called Investor Centre. This provides our shareholders 
with online access to information about their investments as well as 
a facility to help manage their holdings online, such as being able to:

(i)  update dividend mandate bank instructions and review  

dividend payment history;

(ii)  update member details and address changes; and
(iii)  register to receive Company communications electronically.

Computershare also offers an internet and telephone share dealing 
service to existing shareholders which can also be accessed through 
the Investor Centre.

Investor Centre can be accessed at www.investorcentre.co.uk.

Company number
08700412

EPIC/TIDM
MERL

ISIN
GB00BDZT6P94

Registered office
Merlin Entertainments plc
3 Market Close
Poole
Dorset
BH15 1NQ
United Kingdom

Telephone: 
Email: 
Website:   

+44 (0)1202 440082
investor.relations@merlinentertainments.biz
www.merlinentertainments.biz

Dividends
No dividends have been or will be recommended or declared for 
the year ended 28 December 2013.

Company secretary
Colin N. Armstrong

Financial calendar
The principal dates in our financial calendar for 2014 are as follows:

Preliminary Announcement of Results 
Q2 Interim Management Statement 
AGM 
Interim Results 
Q3 Interim Management Statement 
Pre-close Trading Update 

27 February
15 May
15 May
31 July
18 September
2 December

Shareholder communications
We would encourage our shareholders to receive their 
communications from the Company electronically using email and 
web-based communications. This means that information about the 
Company can be received as soon as it is available. The use of 
electronic communications also reduces costs and the impact on 
the environment. Shareholders can register for electronic 
communications through Investor Centre or by  
contacting Computershare.  

Shareholders with any queries regarding their shareholding should 
contact Computershare. 

The Investor Relations section of our corporate website also 
contains information which shareholders may find helpful  
(see www.merlinentertainments.biz/investor-relations).

AGM
The first AGM of the Company will be held on 15 May 2014  
at Lake View, Thorpe Park Resort, Staines Road, Chertsey,  
Surrey KT16 8PN at 11.00am.

The Notice of AGM will be sent to shareholders separately.

Investor relations director
Alistair Windybank

External auditors
KPMG LLP
Dukes Keep
Marsh Lane
Southampton
SO14 3EX
United Kingdom
Telephone: 

+44 (0)23 8020 2000

Joint Corporate Brokers
Barclays Bank PLC 
5 North Colonnade  
Canary Wharf 
London 
E14 4BB   

Citigroup Global Markets Limited
Citigroup Centre
Canada Square
Canary Wharf
London
E14 5LB

Registrars
Computershare Investor Services PLC
The Pavilions
Bridgwater Road
Bristol
BS99 6ZZ

Telephone: 
Investor Centre: 
Website:   

+44 (0)870 703 6259
www.investorcentre.co.uk/contactus
www.computershare.com

144

Merlin Entertainments plc Annual Report and accounts 2013 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL RECORD

Results

Revenue

Underlying EBITDA

Underlying operating profit

Operating profit

Profit/(loss) before tax

Consolidated statement of financial 
position

Property, plant and equipment

Intangible assets

Cash and cash equivalents

Non-current interest-bearing loans and 
borrowings (excluding shareholder loans)

Non-current shareholder loans

Total equity

Consolidated statement of cash flows

Net cash flow from operating activities

Changes in working capital

Net increase/(decrease) in cash  
and cash equivalents

2013 
£m

2012
£m

1,192

1,074

390

290

260

172

1,321

961

264

1,179

-

944

365

30

125

346

258

199

98

1,290

970

142

1,333

-

617

348

24

81

2011 
£m

946

306

232

230

96

1,112

970

60

1,178

-

555

292

3

(4)

2010
£m

801

256

198

158

26

951

917

67

1,061

-

505

183

6

(18)

2009 
£m

769

236

177

177

(14)

909

946

87

1,081

596

(114)

234

3

(53)

145

Merlin Entertainments plc Annual Report and accounts 2013NOTES

146

Merlin Entertainments plc Annual Report and accounts 2013WELCOME TO MERLIN ENTERTAINMENTS 
FINANCIAL HIGHLIGHTS AND KEY  
PERFORMANCE INDICATORS

MERLIN ENTERTAINMENTS IS EUROPE’S LEADING AND THE WORLD’S SECOND- LARGEST 
VISITOR ATTRACTION OPERATOR. AS AT THE END OF DECEMBER 2013, MERLIN OPERATED 
99 ATTRACTIONS IN 22 COUNTRIES ACROSS FOUR CONTINENTS. OUR AIM IS TO DELIVER 
UNIQUE, MEMORABLE AND REWARDING EXPERIENCES TO MILLIONS OF VISITORS ACROSS 
OUR GROWING ESTATE.

Financial highlights and KPIs (1), (2)

Visitors

59.8m + 10.7%

Revenue

£1,192m + 10.9%

38.5

41.0

46.5

769

801

54.0

59.8

1,192

1,074

933

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

Underlying EBITDA

£390m + 12.8%

Underlying operating profit (3)

£290m + 12.3%

390

346

236

256

296

290

258

177

198

222

2009

2010

2011

2012

2013

2009

2010

2011

2012

2013

Like for like revenue growth +6.7%

Return on capital employed 10.2%

Basic EPS - 15.1p

Adjusted EPS - 16.9p

Non- financial KPIs

Customer satisfaction (4)
Staff engagement (5)
Health and safety (6)

2012

✔

✔

✔

2013

✔

✔

✔

 Footnotes (see page 3 for further footnotes to the Annual Report):
(1) The KPIs shown above are Merlin’s key financial and non-financial performance indicators.
(2) Figures presented for 2011 are based on underlying trading figures compiled on a 52 week basis for ease of comparison. Statutory numbers for 2011 were prepared on a 53 week basis.  
(3)  Underlying operating profit is Merlin’s key profit measure. Group profit before tax for 2013 was £172 million (2012: £98 million).
(4) Source - customer satisfaction surveys; measure - 90%+ rating as ‘satisfied’ or ‘very satisfied’.
(5) Source - annual employee surveys; measure - 80%+ (see page 32 for further details).
(6) Source - internal health and safety reports; measure based on ‘Business Related Incidents’ per 100,000 visits.

2

147

Merlin Entertainments plc Annual Report and accounts 2013Registered Office:

Merlin Entertainments plc
3 Market Close
Poole
Dorset, BH15 1NQ

Registered number: 08700412
Registered in England & Wales

www.merlinentertainments.biz

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