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Merlin Entertainments PLC

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FY2024 Annual Report · Merlin Entertainments PLC
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Registered number 12057312 
 
 
 
 
 
 
MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
CONTENTS 
 
 
 
 
 
At the end of 2024 the Group  
operated: 
 
 
Strategic report 
 
 
 
KPIs 
1 
 
 
At a glance 
2 
 
 
 
Chief Executive’s introduction 
4 
135 
attractions 
 
 
Business model 
7 
 
 
Financial and operating review 
11 
 
 
Principal risks 
19 
 
 
Environmental, social and governance  
25 
 
 
Health, safety and security 
28 
 
 
Climate-related reporting 
30 
 
 
Section 172 statement 
37 
 
 
 
 
 
 
Governance 
 
 
 
Corporate governance  
38 
 
 
Directors’ report  
44 
 
 
Directors’ responsibilities statement 
46 
 
 
 
Independent auditor’s report 
47 
 
 
 
 
 
 
 
 
Financial statements 
 
with 
5,632 
rooms 
 
 
Consolidated income statement 
49 
 
 
Consolidated statement of comprehensive income 
50 
 
 
Consolidated statement of financial position 
51 
 
 
Consolidated statement of changes in equity 
52 
 
 
Consolidated statement of cash flows 
53 
 
 
Notes to the accounts 
54 
 
 
Motion JVco Limited Company financial statements 
107 
 
 
Notes to the Company financial statements 
109 
 
 
 
 
 
 
Additional information 
 
 
 
Glossary 
113 
 
 
Other financial information 
115 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
in 
22 
countries 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
 
KPIs 
 
 
 
 
1
62.8m 
VISITORS 
+1.1% 
2023: 62.1m 
 
 
£2,057m 
REVENUE 
-3.2% 
2023: £2,125m 
 
 
 
 
 
£285m 
UNDERLYING  
OPERATING PROFIT 
2023: £408m  
 
£(132)m 
TOTAL 
OPERATING LOSS 
2023: profit of £172m 
 
 
 
 
£(492)m 
LOSS BEFORE TAX 
2023: £(214)m 
 
GUEST SATISFACTION  
In 2024 we showed improved scores on the 
percentage of guest surveys reporting the ‘Top Box’ 
level of satisfaction, which increased to 73%, and also 
improved on our ‘Net Promoter’ metric that 
measures whether a guest would recommend 
our attractions. 
See more on page 9. 
 
 
 
HEALTH, SAFETY & SECURITY  
Health, safety and security is our number one priority. 
In 2024 we reported a continued low level of Medical 
Treatment Case (MTC) rates. This data captures the 
number of guest injuries requiring external medical 
treatment per 10,000 guest visitations. This again 
measured 0.01 for 2024, consistent with 2023. 
See more on pages 28 to 29. 
 
 
 
 
EMPLOYEE ENGAGEMENT  
In 2024 more than 20,000 staff completed our 
employee culture survey, a response rate of 86%, 
and our engagement score increased to 69% from 
68% in 2023. 
See more on page 9. 
 
 
 
How we report our results 
 
Motion JVco Limited (the Company) has been the parent company of the Merlin Entertainments Limited group of companies (Merlin, Merlin Group), since 
acquiring the Merlin Group in November 2019. Where the strategic report refers to longer term historical activities and strategic initiatives, these should be 
read as referring to the continuing Merlin business as if the Company had been the parent company in that period.  
 
Details on the period under review and the performance measures used are set out in the Financial and operating review on page 18. 
 
Terms used throughout this document are defined in the Glossary on pages 113 to 114. 
 
 
(1) 
In 2022 we reported on the 53 weeks to 31 December 2022. Profit metrics were provided on a 53 week statutory basis in the financial statements. Consistent with Merlin’s approach in 
previous years, we also present unaudited ‘52 week’ information for 2022 where it will provide a more direct comparison of performance.  

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
AT A GLANCE 
A GLOBAL LEADER IN BRANDED 
ENTERTAINMENT DESTINATIONS 
 
 
 
2
MERLIN BRINGS TREASURED BRANDS TO LIFE, CREATING JOYFUL EXPERIENCES 
FOR GUESTS AT 135 ATTRACTIONS AND THEME PARKS, SPANNING 
22 COUNTRIES AND FOUR CONTINENTS. 
 
 
 
Our purpose  
We bring joy, create connections and make memories. 
 
 
Our vision 
To be the global leader of branded entertainment destinations. 
 
 
Our strategy 
 
 
Continue to be the partner of choice for owners of the world’s most beloved brands  
We drive long term success by co-creating with the owners of iconic IP to bring their brands to life. Using our ‘idea-to-experience’ 
expertise, we create immersive attractions that blend physical construction, digital innovation and exceptional guest service. 
 
Elevate guest experiences and premiumise our portfolio 
We are attracting more guests to spend more time with us and enjoy a wider range of attractions by elevating our estate, creating world 
class short break resorts, growing our city centre attraction clusters and developing powerful IP on a global scale. 
 
Transform our operating model to unlock growth 
We are making Merlin a globally integrated company, adept at scaling successful formats at speed, and skilled at using deep customer insights, 
AI and data to drive effective pricing, marketing and operations. 
 
 
 
Our portfolio of destinations is diversified across geography, attraction type, 
brand and customer demographic, giving us a unique expertise that has made 
us a trusted partner for world class IP owners including: the LEGO® brand, 
Marvel, Hasbro, Lucasfilm, Sony Pictures Entertainment, Ferrari, the BBC and 
Warner Bros.  
 
We bring our family of branded entertainment destinations to life through the 
work of our three types of attractions. Up to the end of 2024 these were 
organised into separate Operating Groups, which were also our three reporting 
segments. From 2025, these Operating Groups have come together as one, to 
drive a more consistent approach across geographies and create synergies, 
through leadership in the four regions of North America, UK, Europe and Asia 
Pacific. We will therefore report our results in these four segments from 
2025 onwards. 
 
LEGOLAND® Parks bring the LEGO brand to life on an epic scale. We 
currently operate ten LEGOLAND resorts and are actively developing further 
new LEGOLAND projects in China. Merlin holds exclusive global rights to the 
LEGOLAND brand, and we are realising the significant growth potential of 
these locations by expanding our parks into ‘mega-resort’ short break 
destinations, offering our guests themed accommodation, second gate 
attractions and LEGO themed experiences that are rich in interactive features. 
We also operate LEGO/LEGOLAND Discovery Centres (the ultimate indoor 
LEGO playgrounds), as Gateway attractions. 
 
Resort Theme Parks offer unforgettable adventures for families, teenagers 
and young adults, with high brand and customer awareness in their regional 
markets. The resorts offer a wide range of original and third party IP-focused 
rides and attractions as well as themed accommodation to provide an 
immersive, multi-day experience. Currently, our portfolio includes leading 
theme parks in the UK – Alton Towers Resort, Thorpe Park, and Chessington 
World of Adventures Resort, as well as Gardaland Resort in Italy and Heide 
Park Resort in Northern Germany. From 2024 Warwick Castle’s results are 
reported as part of Gateway Attractions. 
 
Gateway Attractions offer tourists and city residents some of the world’s 
most exciting and recognisable entertainment brands, including Madame 
Tussauds, SEA LIFE and Peppa Pig. These are predominantly indoor attractions, 
located in the world’s most important tourist cities, family-dense residential cities, 
and other locations across the UK, Europe, North America and Asia Pacific 
regions. We continue to introduce new brands and formats, developed in-house 
and with industry-leading partners, and are the only company to successfully 
operate this model on a global scale.  
 
Formerly known as Midway Attractions, we renamed this Operating Group as 
Gateway Attractions to signal our strategic focus on growing in the world’s most 
significant tourist and residential locations, where there is demand for premium 
entertainment experiences centred around world famous brands.  
 
Our strategy for our priority markets is to unlock further growth by ‘clustering’ 
multiple attractions around a ‘must-do’ anchor attraction, delivering operational 
and commercial synergies through economies of scale, as has been successfully 
executed at our London ‘mega-cluster’. Residential clusters also have future 
potential growth as we increasingly look to leverage our current clusters, adding 
brands and experiences to scale management talent and deepen commercial real 
estate relationships. 
 
Our attractions are supported by Merlin Magic Making, our powerhouse 
of creative innovation, design, project management and production. Merlin 
Magic Making creates the extraordinary experiences of tomorrow by bringing 
together the world’s greatest builders, dreamers and makers and unleashing 
their talents. This global team is responsible for: driving innovation across Merlin 
and creating compelling propositions for our attractions; developing new 
concepts into commercially viable attractions; producing compelling content; and 
overseeing the construction of new attractions and investment projects. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
AT A GLANCE 
A GLOBAL LEADER IN BRANDED 
ENTERTAINMENT DESTINATIONS 
 
 
 
3
A GLOBAL PORTFOLIO OF ATTRACTIONS AND ACCOMMODATION, REACHING 
ALL TARGET DEMOGRAPHICS  
 
 
UK 
Continental 
Europe 
Americas 
Asia Pacific 
Total 
Brand 
Demographics 
LEGOLAND PARKS 
 
 
 
 
 
 
 
 
Windsor, UK    
(359 rooms) 
Billund, Denmark 
(578 rooms) 
California, USA 
(500 rooms) 
Dubai, UAE    
(250 rooms) 
 
 
 Günzburg, Germany    
(589 rooms) 
Florida, USA   
(468 rooms) 
Johor, Malaysia 
(263 rooms) 
 
 
 
 
New York, USA   
(250 rooms) 
Nagoya, Japan 
(252 rooms) 
 
 
 
 
 
 
 
Chuncheon, 
South Korea 
(154 rooms) 
 
 
Total 
 
 
 
 
 
10 parks 
3,663 rooms 
Families 
RESORT THEME PARKS 
 
 
 
 
 
 
 
Alton Towers 
Resort, UK    
(694 rooms) 
Gardaland Resort, 
Italy    
(475 rooms) 
 
 
 
Families,  
teenagers    
and young adults 
 
 
 
Heide Park Resort, 
Germany    
(329 rooms) 
 
 
 
 
 
Chessington World 
of Adventures 
Resort, UK    
(254 rooms) 
 
 
 
 
Families 
 
Thorpe Park 
Resort, UK    
(90 rooms) 
 
 
 
 
Teenagers and   
young adults 
Total 
 
 
 
 
 
5 parks 
1,842 rooms 
 
GATEWAY ATTRACTIONS (Global brands) 
 
 
 
 
 
SEA LIFE 
 
10 
13 
10 
11 
44 
Families and  
city centre tourists 
LEGO/LEGOLAND 
Discovery Centres 
 
 
2 
4 
15 
7 
28 
Families 
Madame Tussauds 
 
2 
3 
5 
10 
20 
Families and  
city centre tourists 
Dungeons 
 
6 
3 
- 
- 
9 
Teenagers,    
young adults and   
city centre tourists 
Eye 
 
2 
- 
1 
1 
4 
City centre tourists 
Peppa Pig World of Play 
 
- 
1 
3 
1 
5 
Pre-school families 
Peppa Pig Theme Park 
(see Glossary on page 114) 
 
- 
1 
1 
- 
2 
Pre-school families 
Warwick Castle 
 
1  
127 rooms 
- 
- 
- 
1  
127 rooms 
Families 
Other 
 
3 
1 
- 
3 
7 
 
Total 
 
26 
26 
35 
33 
120 
127 rooms 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
CHIEF EXECUTIVE’S INTRODUCTION 
TRANSFORMING THE  
BUSINESS TO GROW AT SCALE 
 
 
 
4
2024 overview 
I am honoured to be writing this introduction as the new Chief Executive 
Officer (CEO) of Merlin Entertainments. I am grateful to the Board for the 
confidence they have placed in me to lead the next chapter in our journey to 
become the global leader in branded entertainment destinations. 
 
Merlin is a truly world class company, with remarkable global reach and 
impact. Over the past decade – as both Chief Operating Officer and Global 
Marketing Director at Merlin – I have seen first hand what the business is 
capable of. Our task now is to drive growth at scale so that Merlin reaches 
its full potential. 
 
As we look back on 2024, we must acknowledge the challenging market 
headwinds – in all key geographies – which have continued to impact 
discretionary spend by consumers. This trend is affecting the whole industry, 
and we have had to adapt to this reality, not least by increasing promotions 
and discounts, along with marketing spend, to attract guests who are 
increasingly selective in where and how they spend their disposable income. 
Our efforts have borne fruit, with an increase in visitor numbers (compared 
to 2023). Nevertheless, 2024 saw a modest reduction (compared to 2023) 
in global revenue, which is similar to that faced by our US counterparts in 
the current trading environment. 
 
Notwithstanding these wider challenges, Merlin’s revenue per capita 
continues to be significantly higher than 2019 (pre-pandemic), as the 
business benefits from an efficient and synergistic operating model which 
maximises the value of our existing estate by diversifying income 
generation opportunities.  
 
We are confident that the focus on optimising Merlin’s portfolio, along with 
targeted new openings in growth regions (such as in North America and 
Asia Pacific), puts us in a strong position to sustain and grow market share – 
and revenue – in the years ahead. In parallel to this, we have adopted a 
global transformational strategy, with a priority focus on reducing our 
operating costs and making the business more efficient and agile. The 
implementation of this strategy is now getting underway and will see us take 
advantage of our scale both in terms of our operating model and 
procurement. Quite simply, we are bringing our 135 separate attractions 
together into one united business, managed by region. 
 
As part of maximising the value of our existing estate, we are focused on 
upgrading our core capabilities, with investment in technology, data and 
insight to enhance the guest experience and drive revenue opportunities. 
We are also incubating revenue streams of the future, such as entering new 
partnerships with world famous IPs such as Minecraft and taking advantage 
of sponsorship opportunities at high profile attractions. 
 
As the business navigates this period of change, we will remain focused on 
our overall purpose: creating memorable experiences that inspire joy and 
build connections. None of this would be possible without Merlin’s 
dedicated employees who bring these experiences to life on a daily basis. As 
CEO, I not only lead our exceptional executive management team, but the 
business as a whole. Our teams on the frontline at our attractions are 
critical to our overall priorities – operational excellence, guest experience 
and performance – and I look forward to meeting many more of them over 
the year ahead.  
 
 
 
2024 trading 
We welcomed 62.8 million visitors to Merlin’s attractions in 2024 (2023: 
62.1 million), with revenue of £2,057 million, a modest decrease of £68 million 
compared to 2023.  
 
As noted above, Merlin – like many others in our industry – has been 
impacted by challenging market headwinds, as consumers continue to be 
selective when spending their leisure time and disposable income, leading to 
softer demand in a number of locations. Responding swiftly, we adapted our 
approach to revenue management and promotions in a highly competitive 
environment, seeking to maintain demand. A number of our competitors – 
particularly in North America – have also been flexing prices to maintain 
guest volumes, however we recognise that some of our North American 
competitors have been more successful at maintaining margin during 
this period. 
 
Our interventions with promotions and discounts had a positive impact on 
bolstering volumes during key trading periods, although also had the effect of 
diluting margin in certain locations. A number of our attractions showed year-
on-year growth with robust trading – particularly where locations have been 
subject to capital investment or new openings, acquisitions or high profile 
campaigns. Examples of this include the addition of the ‘Hyperia’ rollercoaster 
at Thorpe Park, the acquisition of the Orlando Eye and the high profile 
campaign with ‘Pesto the Penguin’ at SEA LIFE Melbourne Aquarium. 
 
The opening of other new sites – such as Europe’s first Peppa Pig Theme 
Park alongside LEGOLAND Deutschland Resort – has also helped drive 
overall visitation. The introduction of new visitor accommodation in a 
number of locations – including LEGOLAND Windsor Resort and Warwick 
Castle – has also had a positive impact on revenue. However, our recently 
opened resorts at LEGOLAND New York and LEGOLAND Korea continue 
to trade below expectations, each reflecting their local trading circumstances. 
We ceased operations at a small number of Gateway sites which did not align 
to our longer term strategy. These sites were not positively contributing 
to performance. 
 
Poor weather has disrupted trading at a number of sites, demonstrating the 
importance of our diversified model, including both indoor and outdoor 
attractions, as well as long and short stay experiences. The ongoing focus on 
transforming theme parks from single day attractions to multi-day resort 
destinations (with second gates and more indoor elements) will help to 
mitigate such impacts in the future. 
 
Employment cost pressures have impacted many locations, with wage 
increases from inflation and minimum wage settlements. Staff expenses also 
grew reflecting an investment in capability in selected central teams, such as 
technology and strategy, in order to accelerate value creation into the 
medium term. We increased marketing spend (including in relation to 
promotions and discounts) in order to stimulate demand in a highly 
competitive market, and to promote new offerings. In most locations this 
acted to drive volume in a weak demand market however some of these 
activities didn’t return value as we expected. To mitigate this we 
introduced more stringent spending discipline measures – such as selective 
hiring freezes and a reduction in discretionary expenses. Further initiatives to 
control and reduce our cost base, including smarter procurement, are now 
being implemented. 
 
Reflecting our anticipation of slower economic recovery in the medium term 
in certain geographies, and the expectation that our newer parks will take 
longer than planned to reach operating maturity, we have recorded non-cash 
impairment charges totalling £384 million (2023: £210 million). 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
CHIEF EXECUTIVE’S INTRODUCTION 
TRANSFORMING THE  
BUSINESS TO GROW AT SCALE 
 
 
 
5
Transformation 
Following my appointment as CEO, we are pressing ahead with the 
implementation of Merlin’s transformational strategy. All Executive 
Committee members are responsible for playing their part in ensuring that 
we are in the strongest position to grow at scale and deliver a sustainable 
and thriving future for the business. Reducing our operating costs is a key 
part of this, to ensure we can become more efficient and agile, offer value to  
customers in a competitive market, and drive improved operating margins 
and stronger cash conversion. 
 
With the support of our shareholders, we are uniting Merlin into one 
business, by making a number of significant changes to how we operate. This 
includes bringing colleagues who work in back-of-house roles (such as HR, 
marketing, finance, digital, data and commercial) into globally led teams 
(whilst still being based locally). 
 
These changes will allow the business to take a consistent approach, using 
simpler, common processes – and thereby eliminating duplications and 
inefficiencies. In addition, we are taking advantage of our scale and expertise 
to negotiate better deals from strategic suppliers across priority spending 
categories. This will drive better value and service for both our employees 
and our guests. 
 
Since January 2025, our three previous operating groups (LEGOLAND 
Parks, Gateway Attractions and Resort Theme Parks) have come together as 
one. All attractions are now under leadership in four regions: North 
America, UK, Europe and Asia Pacific. These teams are driving our business 
in key markets, setting consistent standards for operational excellence and 
creating synergies to magnify the talent of our people and elevate the 
guest experience. 
 
We are also investing in technology and data to upgrade our core 
capabilities, which we believe will lead to more revenue opportunities, 
better cost management, and improved returns in the future. This will 
include the introduction of a fully integrated booking flow, improvements 
to our online conversion, the offer of digitally enhanced in-park experiences 
and a strengthening of our digital marketing reach. These upgrades will help 
us further improve the guest experience, including through on-site changes 
to achieve shorter queues and improved ‘rides per guest’ through better 
capacity management. 
 
Optimising our portfolio 
Merlin’s portfolio is already well diversified, with a broad mix of high-growth, 
high-value branded entertainment destinations in many geographies. This 
diversification brings a degree of resilience against the impact of local factors, 
including weather. 
 
Following site changes (openings, acquisitions and divestments) made in 
2024, we are developing further opportunities to maximise the value of our 
existing estate. We will focus on efficient investment through disciplined 
internal focus on investment criteria, return thresholds and hurdles; in-
house expertise in capital expenditure efficiency, project delivery, revenue 
and variable cost management, and in maximising returns from marketing 
spend. To this end, we will continue to maintain prudent practices when 
investing in our existing estate. 
 
 
The business will continue to focus on two broad areas of securing growth 
and maximising revenue through our existing estate: 
 
Clustering Gateway attractions together in key locations in city centres 
This has worked particularly well in London, with the iconic London Eye 
and Madame Tussauds London being the must-do ‘tent pole’ attractions 
that allow the cross/up selling of multi-attraction tickets, driving higher 
market penetration. We also benefit from the cost and marketing 
synergies of operating multiple attractions in close proximity. In 2025 
we will open a further LEGO Discovery Centre in Hamburg, as part 
of our continued deployment of the LEGO brand across our 
Gateway clusters. 
 
Transforming theme parks into destination resorts by the addition of 
accommodation, second gates and upselling  
This approach has already seen many day trips convert into short 
breaks, with guests purchasing a number of products ahead of their 
visits. The opportunity for guests to stay in themed accommodation 
(with a range of formats and price points) and add second gate 
attractions onto their visits has proved to be very successful. In 2025 
this will include our second gate SEA LIFE Florida attraction at 
LEGOLAND Florida Resort. We will continue to expand our multi-day 
propositions, and the opportunities to enhance revenue through higher 
secondary spend by guests, such as by enhancing our on-site retail offer. 
 
All this continues to be supported by Merlin Magic Making, our passionate in-
house team of innovators who provide creative, production and project delivery 
expertise for all major projects across our portfolio. They also work 
collaboratively with our IP partners to ensure we bring brands to life with 
authenticity and fresh concepts. 
 
Harnessing IP partnerships 
We will further optimise our portfolio by bringing more world famous 
entertainment brands to life in a number of key locations. For example, our new 
global strategic partnership with Mojang Studios (the creator of Minecraft, and a 
subsidiary of Microsoft), will see ‘Adventures Made Real’ coming to locations in 
the US and UK, in the first instance. These immersive experiences will include 
Minecraft-themed rides, guest accommodation, retail and food and beverage 
offerings, which we plan to leverage to drive growth and attract new guests – 
particularly those with an interest in gaming. 
 
Elsewhere, we will continue to diversify our offer to families with pre-school 
children. We recently opened our third Peppa Pig Theme Park in Dallas-Fort 
Worth, further strengthening our relationship with Hasbro. Looking ahead, we 
will this year be unveiling plans to bring other popular pre-school brands to life in 
existing locations, further increasing our appeal to this demographic. 
 
Merlin’s longstanding partnership with the LEGO Group – the world’s biggest toy 
brand – continues to provide compelling and interactive content for our sites 
around the world. Our first LEGOLAND resort in China, opening this year in 
Shanghai, will be the latest exciting iteration of the global and multi-generational 
appeal of LEGO in a location based entertainment setting. Just like we have with 
LEGO DUPLO® Peppa Pig, we will continue to explore opportunities to bring 
other LEGO collaborations to life across our existing estate. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
CHIEF EXECUTIVE’S INTRODUCTION 
TRANSFORMING THE  
BUSINESS TO GROW AT SCALE 
 
 
 
6
Conclusion  
2024 was a year which saw Merlin lay the foundations for its next phase of 
growth. Against a challenging trading backdrop, we increased visitor numbers and 
sustained a healthy revenue position, by taking a proactive approach to ensure 
that we drove demand. 
 
We must now go further to ensure Merlin is in a strong position to grow at scale 
and deliver a sustainable and thriving future for the business. As the new CEO, I 
am determined that we implement our transformational strategy as effectively as 
possible to ensure we deliver an elevated guest experience, achieve operational 
excellence, drive cash discipline, and supercharge our business performance. 
 
2025 is an exciting year for the business. We have already seen a new Peppa Pig 
Theme Park open in Dallas-Fort Worth, and in July, LEGOLAND Shanghai Resort 
will welcome its first visitors. Both of these new attractions have been made 
possible thanks to Merlin’s innovative partnerships with world famous brands. 
Over the coming months, we will unveil details of further collaborations between 
global IPs and Merlin Magic Making, including the first locations for bringing 
Minecraft Adventures to life. 
 
I am determined that Merlin reaches its full potential, and in doing so fulfils our 
vision for it to become the global leader in branded entertainment destinations. 
With our business leaders, and the support of our Board, I look forward to 
leading our colleagues globally through this next chapter in Merlin’s 
exciting journey.  
 
Fiona Eastwood 
Chief Executive Officer 
20 March 2025 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
BUSINESS MODEL 
GROWING AT SCALE TO  
DELIVER A SUSTAINABLE 
AND THRIVING FUTURE 
 
 
 
 
7
OUR COMPETITIVE STRENGTHS 
 
We own and/or operate a unique global portfolio of brands and iconic assets 
which is highly diversified across geography, attraction type, brand and 
customer demographic. The portfolio is also well balanced between indoor 
attractions within city centres as well as outdoor theme parks, appealing to 
both international and domestic visitors. This enables us to meet both short 
break and intra-day consumer needs. We also partner with leading third 
party intellectual property (IP) owners to bring world famous brands to life, 
thereby enhancing our portfolio and broadening our appeal across all key 
target demographics. 
 
The enduring appeal of our sector is rooted in a global cultural shift toward 
experiences, where consumers increasingly value unique, immersive 
entertainment options over traditional goods. This trend has created a 
sustained demand for innovative attractions and experiences. Merlin is 
strategically positioned to meet and capitalise on this demand, whilst 
continuing to explore opportunities for additional revenue generation, 
through secondary spend, including by enhancing our retail and food and 
beverage offerings. 
 
The industry's growth is also fuelled by global tourism trends, where Merlin's 
extensive global footprint in key visitor destinations ensures access to a 
broad and diverse customer base. Merlin will continue to adapt and innovate 
in this evolving landscape. 
 
We believe the strength and breadth of our iconic brand portfolio enable us 
to offer compelling entertainment propositions through a diverse variety of 
activities and visitor experiences across a broad range of geographies. This 
allows us to attract a wide range of target demographic groups, ranging from 
families with young children, teenagers, young adults to older adults. We 
also believe that the size and diversity of our portfolio provides us with a 
degree of resilience against short term trading shocks which may impact a 
particular geography, brand or demographic. 
 
We maintain a strategy aimed at creating a high-growth, high-return, cash-
generative, entertainment business, naturally balanced against the pressures 
of the macroeconomic environment in which we operate. 
 
We bring premium brands to life 
Merlin works with partners such as the LEGO Group, Sony Pictures 
Entertainment, Hasbro, Marvel, Lucasfilm, DreamWorks, Ferrari, the BBC 
and Warner Bros to create destinations where guests can immerse 
themselves in a wide array of brand-driven worlds, rides and uplifting 
learning experiences. As part of our strategy to engage and work with 
companies that own strong brands and intellectual property, we have 
entered a global strategic partnership with Mojang Studios to offer 
Minecraft-themed entertainment through immersive and interactive 
attractions in fixed locations around the globe. 
 
The variety of our branded formats makes us unique, spanning our theme 
parks and Gateway attractions. Our family of brands have global relevance, 
resonating with people from every culture and every corner of the world. 
There is significant untapped potential for our branded entertainment 
destinations to grow across the world, including the extension into 
innovative new formats. 
 
Our partnership with Hasbro to bring the Peppa Pig brand to life has also 
seen a growing diversification of this offer for younger families, initially 
through smaller ‘World of Play’ attractions and now expanding into a number 
of theme parks as destinations in their own right. We recognise the 
attractiveness of pre-school brands to families with young children and 
anticipate bringing further products to market in the years ahead. 
 
We lead from the front 
Our unique, in-house creative and project delivery group, Merlin Magic Making 
(MMM) creates compelling propositions and develops new concepts into 
commercially viable attractions. Our in-house capabilities include the production 
of bespoke content such as wax figures and LEGO models, which creates 
efficiencies and reduces costs.  
 
MMM is central to our major projects. In 2024, these projects included the 
team’s work to develop LEGOLAND Shanghai Resort including its adjoining hotel 
accommodation, our third Peppa Pig Theme Park in Dallas-Fort Worth, a next 
generation LEGO Discovery Centre in Hamburg and a new SEA LIFE Centre (as 
a second gate attraction) at LEGOLAND Florida Resort, all of which will open 
in 2025. 
 
As part of the ongoing development of Merlin’s global footprint, we manage 
construction projects, including for individual rides, attractions and 
accommodation within the existing estate, new Gateway attractions across the 
globe and also engage in the development of full-scale LEGOLAND resorts.  
 
We also leverage our extensive experience to provide an opportunity for 
investors to develop location based entertainment offerings, and to take on the 
operation of other parties’ attractions under management contracts. 
 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
BUSINESS MODEL 
GROWING AT SCALE TO  
DELIVER A SUSTAINABLE 
AND THRIVING FUTURE 
 
 
 
 
8
DRIVING GROWTH 
 
Maximising the value of our existing estate 
Merlin’s global assets offer opportunities to broaden our appeal by 
responding to consumer trends and expectations. This includes increasing 
the volume and strength of our relationships with a wide range of leading 
IPs, who seek to leverage their content through location based 
entertainment. This allows us to grow demand, improve customer 
satisfaction and, where applicable, increase capacity. 
 
In 2024 the opening of ‘Hyperia’, the tallest rollercoaster in the UK at 
Thorpe Park, resulted in an increase in visitor numbers. We also opened the 
‘Minifigure Speedway’, a new family rollercoaster, at LEGOLAND Windsor 
Resort and the ‘Nemesis’ rollercoaster at Alton Towers Resort was 
relaunched as ‘Nemesis Reborn’. 
 
Taking advantage of our scale and optimising our portfolio 
We have a unique global footprint, operating in many of the world’s most 
important tourist markets across the US, China, Western Europe and Asia 
Pacific. Our portfolio of destinations and brands is highly diversified across 
geography, attraction type, brand and customer demographic. This provides 
a number of opportunities for growth. 
 
 
Gateway Attractions – our scale and portfolio of strong brands allows 
us to leverage a number of strategic synergies. We have developed 
‘clusters’ of Gateway Attractions in key locations such as Amsterdam, 
Arizona, Bangkok, Beijing, Berlin, Birmingham, Blackpool, Chicago, 
Dallas, Hong Kong, Kansas City, London, Manchester, Melbourne, 
Michigan, New Jersey, Oberhausen, Orlando, San Antonio, 
Scheveningen, Shanghai, Shenyang, Sydney and Tokyo, where multiple 
attractions are situated in close proximity to capitalise on strong cross 
promotional and operational synergies, including multi-attraction 
tickets that encourage guests to enjoy several of these experiences 
during days out. 
 
We are committed to ensuring that all Gateway attractions positively 
contribute to our longer term growth plans and review their 
performance with this in mind. In 2024 we closed a small number of 
Gateway sites in our global operations which did not align with our 
future priorities. In 2025 we will open a next generation LEGO 
Discovery Centre in Hamburg, adding to our existing presence in this 
city. We will continue to explore further opportunities to add new 
elements to our existing cluster locations. 
 
 
LEGOLAND Parks – the LEGO brand is globally recognised and 
associated with fun and learning through play, and it provides 
compelling and interactive attraction content. Merlin holds the global, 
exclusive license to own and operate LEGOLAND parks until at least 
2075. We own and/or operate ten LEGOLAND resorts in eight 
countries, with more due to open in China in the coming years. 
 
All of our LEGOLAND resorts have themed on-site hotels ranging from 
61 to 263 rooms. Our most recent additions are an operationally carbon-
neutral LEGO themed holiday village of 150 lodges at LEGOLAND 
Windsor Resort and new ‘Forest Adventure Lodge’ accommodation with 
80 rooms at LEGOLAND Deutschland Resort.  
 
Adding on-site themed accommodation has improved guest satisfaction, 
increased the catchment area for our parks, increased the level of pre-
booked revenue and improved cross-selling opportunities. We believe 
these hotels and holiday villages provide an integral contribution to the 
overall customer experience and help drive increases in multi-day ticket 
sales and wider upselling. We routinely consider plans for adding additional 
accommodation at our LEGOLAND resorts in the future. 
 
We have also opened five second gate attractions close to our LEGOLAND 
resorts, including SEA LIFE aquariums alongside each of LEGOLAND 
California, Japan and Malaysia, and Peppa Pig Theme Parks adjacent to 
LEGOLAND Florida and LEGOLAND Deutschland. A new SEA LIFE 
aquarium at LEGOLAND Florida will open in 2025. 
 
Historically we have generally followed an 'owned and operated’ model for 
LEGOLAND resorts, securing the land and developing the infrastructure 
ourselves. As we expand our LEGOLAND resorts footprint, in certain 
locations we work with local partners to marry their capabilities and 
expertise with our strengths and experience to both parties’ mutual benefit. 
Through this model, the funding for the capital investment is provided by a 
third party and we operate the park under a management contract. We do 
not own the park but instead operate it pursuant to a development and 
management contract with our partners. We operate LEGOLAND Malaysia 
and LEGOLAND Dubai under this model.  
 
Looking to the immediate future, LEGOLAND Shanghai Resort will open in 
2025 and LEGOLAND Shenzhen Resort in due course. Both parks will be 
operated under a management contract model, with capital expenditure 
being incurred principally by our local partners rather than Merlin. 
 
 
Resort Theme Parks – each of our five resort theme parks offers a 
compelling proposition with their own theming, with few or no local 
competitors that can offer the same quality or scale of visitor experience. 
They are recognised as destination resorts, attracting short break visits 
from national and, in certain cases, international visitors, supported by short 
break marketing campaigns. Each has one or more hotels or holiday villages. 
We continue to explore opportunities to diversify our offer in these 
locations. Because each resort theme park is a standalone brand, we have 
the opportunity to evolve and tailor our overall approach by incorporating 
new third party IPs into our in-park offer. We have already done this 
successfully at both Alton Towers Resort (with the ‘CBeebies Land’ 
themed land and accommodation) and Chessington World of Adventures 
Resort (with our ‘World of Jumanji’ themed land and rides) over the past 
decade and anticipate bringing further iterations of new and existing brands 
to life during the coming years. The scale of our resort theme parks and 
available undeveloped land at certain locations has also provided 
opportunities for second gate attractions, such as the SEA LIFE aquarium 
located close to Gardaland Resort. 
 
We are also focused on using our assets and expertise to create new revenue 
streams, such as through enhanced sponsorship opportunities and partnering 
with third parties to deliver new locations and bring more brands to life in a 
range of formats. 
 
More generally, we will continue to prioritise those attractions which generate 
the largest returns and visitor numbers, particularly those which have the 
greatest potential to secure further growth. We will ensure that they are 
optimised as effectively as possible. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
BUSINESS MODEL 
GROWING AT SCALE TO  
DELIVER A SUSTAINABLE 
AND THRIVING FUTURE 
 
 
 
 
9
Changing how we operate 
Our operating model has developed as our scale has grown, allowing us to 
operate more efficiently and flexibly, while maintaining our focus on 
providing a high-quality experience for our guests. In particular, we have re-
engineered how we react to changes in guest volumes, applying promotional 
strategies to rationalise discounts, with a focus on revenue management and 
managing demand to improve the guest experience. We are also increasingly 
using performance marketing, social and digital media to drive demand 
effectively and efficiently. 
 
This is all part of our wider investment in capability to accelerate value 
creation, with a renewed focus on ensuring such changes achieve their 
objectives – and then adapting our approach as necessary after reviewing. 
 
We focus on managing visitor numbers through periods of high and low 
attendance volume, extending the length of stay, encouraging repeat visits, 
and enhancing overall revenue by also improving our customers’ online 
‘digital journey’. In addition, we believe that our ability to maintain tight 
control over attraction capacities and peak day volumes during peak season 
delivers a tangible improvement in the guest experience, increases ‘rides per 
guest’, reduces queuing, and improves average guest spends. 
 
To complement these changes, and go further in our transformation, we 
have recently commenced the implementation of a new operating model 
through which we will improve our business efficiency and our deployment 
of resources over the course of 2025 and 2026.  
 
We have put in place ‘Global Operations’ and since January 2025 we have a 
single Chief Operating Officer overseeing all attractions, with regional 
managing directors leading our operations in four regions: North America, 
the United Kingdom, Europe, and Asia-Pacific.  
 
We have also established ‘Global Functions’, with site-level employees 
uniting with their peers to join globally led People, Marketing, Finance, 
Commercial and Digital and Data teams. These changes allow us to leverage 
our collective expertise, share best practice and create consistent, unified 
ways of working – whilst also addressing duplications and inefficiencies 
where they exist. These employees will be led globally but will continue to 
deliver their work regionally and locally. 
 
We are implementing a ‘Smart Spending’ cost saving programme that will see 
us take advantage of our scale and expertise to negotiate better deals and 
consolidate fewer more strategic suppliers across priority spending 
categories, to drive better value and service, for both our employees and 
our guests. Collectively, we expect the various initiatives to be deployed as 
part of our ‘Smart Spending’ programme to generate approximately 
£50 million of run rate underlying cost savings. 
 
These changes will strengthen our capacity to scale successful formats at 
speed, and use our deep customer insights, analytics and data to drive 
effective pricing, marketing, operations and guest experience opportunities. 
As part of this effort, we are focusing on growth potential through digital 
channels and data enabled decision making.  
 
We are also upgrading some of our technology infrastructure, which will 
include the testing and roll out of admissions pricing optimisation, as well as 
improved demand forecasting, testing and reporting. 
OUR CULTURAL FOUNDATIONS 
 
Safety is our number one priority 
Safety is ingrained in everything we do and is central to our ethos and ways of 
working. We are dedicated to going beyond legal compliance to deliver best-in-
class health, safety and security (HSS) standards that are embedded in our 
organisation through protocols, processes and communications, supported by a 
central team of health and safety experts.  
 
In 2024, we maintained these high standards, as evidenced by continued strong 
HSS KPI scores. More details are set out on pages 28 to 29. 
 
A relentless focus on the guest experience 
In 2024 we have again reported a combination of strong customer metrics: 
 Touchscreens at our attractions measure our guest satisfaction scores, where 
we have an increasing focus on our ‘Top Box’ measure that indicates when 
guests are ‘very satisfied’. This metric increased from 72% in 2023 to 73%. 
 ‘Net Promoter’ scores (NPS) also increased in the year for the Group. NPS 
measures whether a guest would recommend our attractions. 
 
An engaged team  
Every summer we run our online employee ‘Culture Survey’ to assess how 
engaged our staff are. In 2024 more than 20,000 staff completed the survey, a 
response rate of 86%. Our engagement score was 69% favourable, compared to 
68% in 2023. 
We also have an increasing focus on ‘belonging’, including implementing reward 
and recognition programmes that have been designed to support belonging and 
align with our strategic objectives.  
 
More details are set out on page 26. 
 
Corporate governance 
Merlin believes that effective corporate governance is the foundation of a well-
run company and maintains high standards of governance across the Group. We 
recognise that a strong governance framework is fundamental to the execution of 
Merlin’s strategic objectives, underpinned by a clear purpose and well understood 
culture and values. 
 
More details are set out on pages 38 to 43. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
BUSINESS MODEL 
GROWING AT SCALE TO  
DELIVER A SUSTAINABLE 
AND THRIVING FUTURE 
 
 
 
 
10
OUR POSITIVE IMPACT, GUIDED BY 
OUR VALUES 
 
At Merlin, we are committed to including more people in moments of joy 
that spark positive change. Our journey is rooted in the recognition of the 
global footprint of our business, and we’re committed to making a positive 
impact – the Merlin way.  
 
Our ‘More to your World’ environmental, social and governance (ESG) 
strategy comprises three pillars: 
 
Inspiring People – by shaping more inclusivity, growth and hope through 
belonging and wellbeing. Our staff represent around 90 nationalities 
around the world, and our focus is on cultivating belonging for each 
and every one of them. Furthermore, we support our teams to achieve 
and maintain their best mental, physical and emotional health. 
 
Protecting Nature – by igniting more curiosity, care and discovery 
through conservation and animal welfare and education. Through our 
extensive animal care and habitat conservation efforts at our SEA LIFE 
attractions and zoos, we connect more people to nature and educate 
millions of guests every year. 
 
Caring for the Planet – by prioritising more action, innovation and 
reduction through decarbonisation and waste management. As a 
business whose purpose is to bring people together, we are taking 
measurable and meaningful action to address a challenge that affects us 
all – climate change. We plan to achieve carbon neutrality in our 
company operations (Scope 1 and 2) by 2030. 
 
Underpinning the three pillars is our commitment to achieving world class 
health, safety and security performance and to conduct our business 
responsibly, respectfully and ethically.  
 
More details of our ESG strategy are set out on pages 25 to 27. 
 
In all these activities we are guided by Merlin’s values: 
 
We Care – we go above and beyond for our guests and our people – 
no gesture is too thoughtful. We are uncompromising about safety, 
security and welfare, setting the highest standards. We work hard 
to have a positive impact, both on the planet and in our 
local communities. 
 
Own your Craft – we constantly sharpen our skills, we seek to become 
deep subject experts and help others to grow in their roles. We listen 
closely to others, learning from feedback. We take inspiration from 
our industry and world, to stay at the forefront of entertainment. 
 
Drive and Discover – we give our best every day, owning our work and 
seeing it through until it’s done brilliantly. We focus on the things that 
make the biggest difference: do less but do it better. We explore 
untapped opportunities to delight more guests in more ways, 
embracing calculated risks. 
 
Go Together – we work on our relationships daily, building teamwork 
and trust. We collaborate with people from other teams and sites 
around the globe, to solve problems together and draw on diverse 
perspectives. We commit to our decisions and move at speed to make 
progress happen. 
 
Enjoy the Ride – we bring fun and optimism to our work – because 
happiness helps us be at our best. We support each other through 
challenges and turn missteps into opportunities to learn. We cultivate 
a warm, welcoming environment where people feel a strong sense 
of belonging. 
 
OUR INVESTORS 
 
Since November 2019 the Group has been controlled by a consortium of three 
principal long term investors with the capability to support Merlin’s growth 
ambitions. As set out at the time of the transaction, the consortium work 
together in accordance with a formal Shareholders Investment Agreement, which 
details the Board’s terms of reference and ‘matters reserved’, being certain 
limited matters, which require the consent of the major shareholders. Their 
investment is held in the Company. 
 
Details of the investor consortium are set out below and details of their 
representation on the Board of Directors are set out on pages 41 to 43. 
 
 
KIRKBI – KIRKBI is the holding company of the LEGO Group and other 
companies owned by the Kirk Kristiansen family. With a purpose of building 
a better future for children, KIRKBI is committed to reinvesting future 
proceeds from the LEGO Group and other holdings into building 
businesses within three business areas: LEGO Holding, KIRKBI Education, 
and KIRKBI Climate. Rooted in the values and principles that have guided 
the LEGO® brand for generations, KIRKBI actively engages in its businesses 
with the long term perspective needed to make a lasting difference. 
 
Blackstone – one of the world’s leading investment firms, which seeks to 
create positive economic impact and long term value for our investors by 
relying on extraordinary people and flexible capital to help strengthen the 
companies they invest in. Blackstone’s asset management businesses had 
over $1.1 trillion in assets under management as at 31 December 2024 
across a range of investment vehicles. Blackstone has long-standing 
experience investing in location based entertainment businesses, like Merlin, 
as well as the wider hospitality, travel and leisure sector. Blackstone’s 
investment in Merlin has been made through its long-dated Core Private 
Equity Strategy, which invests in high-quality businesses for typically ten to 
15 or more years. 
 
Canada Pension Plan Investment Board (CPP Investments) – a professional 
investment management organisation that manages the CPP Fund in the 
best interest of the more than 22 million contributors and beneficiaries of 
the Canada Pension Plan. CPP Investments is governed and managed 
independently of the Canada Pension Plan and at arm’s length from 
governments. As at 31 December 2024, the Fund totalled C$699.6 billion, 
and net investments of C$151.2 billion in private equity. CPP Investments’ 
private equity team is a committed long term investor with permanent 
capital, a focus on sizeable investments alongside aligned partners, the ability 
to invest across the full spectrum of ownership, and the ability to shape the 
duration and underwriting approach of investments to support longer-date 
returns on investment initiatives. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
FINANCIAL AND OPERATING REVIEW 
RESPONDING TO A 
CHALLENGING MARKET 
 
 
 
 
11
 
52 weeks ended 28 December 2024 
 52 weeks ended 30 December 2023 
 
Growth 
 
Underlying 
£m 
Adjusting 
items 
£m 
Total 
£m 
 
Underlying 
£m 
Adjusting 
items 
£m 
Total 
£m 
 Underlying 
actual 
currency 
% 
Underlying 
constant 
currency 
% 
Revenue 
2,057 
- 
2,057  
2,125 
- 
2,125  
-3.2% 
-0.7% 
Cost of sales 
(382) 
- 
(382)  
(388) 
- 
(388)  
 
 
Gross profit 
1,675 
- 
1,675  
1,737 
- 
1,737  
-3.6% 
-1.2% 
Staff expenses 
(575) 
(4) 
(579)  
(545) 
(14) 
(559)  
 
 
Marketing 
(100) 
- 
(100)  
(90) 
- 
(90)  
 
 
Other operating expenses 
(427) 
(29) 
(456)  
(427) 
(12) 
(439)  
 
 
EBITDA 
573 
(33) 
540  
675 
(26) 
649  
-15.1% 
-12.8% 
Depreciation, amortisation and impairment 
(288) 
(384) 
(672)  
(267) 
(210) 
(477)  
 
 
Operating profit/(loss) 
285 
(417) 
(132)  
408 
(236) 
172  
-30.1% 
-28.3% 
 
See ‘How we report our results’ on page 18 for details of how we report our financial performance.  
 
 
Introduction 
In 2024 challenging market headwinds have impacted consumers’ 
discretionary spend, a trend that is affecting the whole industry in all key 
geographies. With this backdrop, Merlin has adapted its approach to 
revenue management and promotions as it seeks to maintain demand and 
market share.  
 
As a result, visitation increased 1.1% overall compared to 2023, but revenue 
decreased by £68 million (3.2%) from £2,125 million to £2,057 million. In North 
America, revenues per capita were impacted as competitors also flexed prices 
to maintain guest volumes. The fall in revenue also reflects the impact of 
foreign currency exchange (FX) rates, where reported revenues are £52 million 
lower than if they were retranslated at 2023 FX rates for the equivalent period. 
On a constant currency basis, revenues for the period are 0.7% lower 
than 2023. 
 
Inflationary wage increases and minimum wage settlements have led to 
employment cost pressures at many locations. Our investment in the capability 
of selected central teams, such as data and digital, also drove an increase in staff 
expenses. Marketing spend increased to stimulate demand, with an increase in 
promotional activity in a highly competitive market. In some locations this spend 
had a dilutive effect on margin as the additional investment did not drive the 
volume and price increases we had anticipated. Cost discipline measures such as 
selective hiring freezes and a reduction in discretionary expenses helped to 
partially offset these cost increases. 
 
In light of these challenging trading conditions and our anticipation of slower 
economic recovery in the medium term in certain geographies, most notably in 
China, we have reflected impairment charges totalling £384 million. This includes 
£191 million is in respect of Merlin’s brands, the most significant being 
£163 million in respect of the Madame Tussauds brand, and £48 million in 
respect of certain of the Group’s Gateway attractions.  
 
Furthermore, our recently opened resorts at LEGOLAND New York and 
LEGOLAND Korea continue to trade below initial expectations and will take 
longer than planned to reach operating maturity. We have recognised 
impairment charges of £110 million in respect of LEGOLAND New York and 
£35 million in respect of LEGOLAND Korea. 
 
In February 2024 the Group completed a debt refinancing exercise, extending the 
maturity profile of a major part of the Group’s debt and securing net cash 
proceeds of approximately £170 million, to support our long term 
growth ambitions. Further details are set out on page 15. Subsequent to the year 
end, we completed a further debt refinancing exercise to extend the maturity 
profile of a portion of the Group’s debt. The Group complied with all its debt 
covenants in the year. 
 
Presentation of results 
Motion JVco Limited (the Company) has been the parent company of the Merlin 
Entertainments group of companies (Merlin, Merlin Group), since acquiring the 
Merlin Group in November 2019.  
 
Underlying results and adjusting items  
As we have now commenced our transformation journey it is important to 
present the underlying performance of the business accurately. We report our 
underlying financial performance that reflects our ongoing trading and therefore 
provides a more direct comparison of trading performance. Such Alternative 
Performance Measures (APMs) are not defined by International Financial 
Reporting Standards (IFRS) or other generally accepted accounting principles 
(GAAP) and may not be directly comparable with APMs used by 
other companies. 
 
Unless otherwise stated, the commentary below refers to underlying results. The 
impacts of non-underlying activities are reported within adjusting items, more 
details of which can be found on page 12.  
 
The underlying results and the adjusting items combine to create the total figures 
that are presented in the consolidated financial statements. This presentation of 
results has been adopted for the first time for the 52 week period ended 
28 December 2024. The comparative information for the prior year (52 weeks 
ended 30 December 2023) has been re-presented to be on the same basis. On 
page 18 we explain in more detail how we adopt certain alternative performance 
measures to help present our trading performance in the most helpful and 
meaningful way. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
FINANCIAL AND OPERATING REVIEW 
RESPONDING TO A 
CHALLENGING MARKET 
 
 
 
 
12
Performance summary 
Revenue for the 52 weeks to 28 December 2024 decreased to £2,057 million 
(52 weeks to 30 December 2023: £2,125 million), partly reflecting the adverse 
impact of movements in foreign currency exchange rates.  
 
We note for completeness that from 2024 Warwick Castle’s results are 
reported within the Gateway Attractions Operating Group, previously within 
Resort Theme Parks Operating Group. The comparative 2023 results have not 
been restated between the two Operating Groups as this did not affect the 
results for the Group overall. 
 
The Gateway Attractions Operating Group revenues are in line with 2023, 
increasing by £3 million to £751 million, albeit this includes Warwick Castle in 
2024. We have seen softness in demand at a number of divisions across the 
Operating Group, including the UK (our largest Gateway division), and in China 
where trading conditions are challenging. 
 
The LEGOLAND Parks Operating Group reported revenue of £869 million, a 
decrease of £45 million (4.9%) compared to 2023. Revenues are 1.8% lower 
than 2023 on a constant currency basis, with the larger reported decline 
reflecting the adverse impact of movements in foreign exchange rates. We saw 
a competitive trading environment in the US, especially at LEGOLAND Florida 
and LEGOLAND New York. LEGOLAND Japan traded strongly. 
 
The Resort Theme Parks Operating Group reported revenue of £429 million, 
a decrease of £24 million compared to 2023, albeit this excludes Warwick 
Castle in 2024. Otherwise, trading at our UK resorts was ahead of 2023 but 
we have seen lower revenues at Gardaland Resort in Europe, partly due to 
poor weather. 
 
Within our central and support functions, revenues of £8 million (2023: 
£10 million) primarily related to sales of LEGO models to LEGOLAND resorts 
currently under construction in China by third party development partners. 
 
Gross profit margins remained broadly stable, decreasing slightly to 81% 
(2023: 82%). 
 
Staff expenses increased from £545 million to £575 million, reflecting 
employment cost pressures in many locations, with wage increases from 
inflation and minimum wage settlements. We have also strengthened the 
capabilities of the teams in our central functions. 
 
Marketing costs increased from £90 million to £100 million as we aimed to 
maintain market share and stimulate demand for our new offerings. 
 
Other operating expenses remained at £427 million. This reflects up front and 
ongoing costs for the insourcing of our UK short breaks operations and other 
cost increases, offset by lower utility costs compared to the previous year. 
 
Underlying EBITDA 
Underlying EBITDA totalled £573 million (2023: £675 million). 
 
Foreign exchange 
Merlin is exposed to fluctuations in foreign currency exchange rates on 
transactions and the translation of our non Sterling earnings. Retranslating 2024 
performance at 2023 rates would result in a £52 million increase in revenue and 
a £15 million increase in Underlying EBITDA. We set this out in more detail by 
major currency on page 115. 
 
 
 
Underlying operating profit 
Depreciation and amortisation charges increased by £21 million from 
£267 million to £288 million for the year. Depreciation charges have increased 
in respect of ongoing investment in new openings and our existing estate. 
 
Reflecting the factors above, underlying operating profit reduced from 
£408 million in 2023 to £285 million in 2024. 
 
Adjusting items 
Adjusting items impacting EBITDA totalled £33 million (2023: £26 million).  
 
Within staff expenses, costs of £4 million (2023: £14 million) relate to: 
• 
Strategic transformation and organisational change costs of £4 million (2023: 
£1 million) – restructuring costs as we evolve our operating model together 
with ongoing project costs of our digital and data transformation.  
• 
Redundancy and other costs at exited sites of £2 million (2023: £nil).  
• 
Net credits of £2 million (2023: charges of £13 million) in respect of our 
management incentive plans. The decrease arises from the change in 
expected value of plans at maturity. Further detail is provided in note 2.1 
to the financial statements. 
 
Within other operating expenses, costs of £29 million (2023: £12 million) 
relate to: 
• 
Strategic transformation and organisational change costs of £17 million 
(2023: £11 million) – consulting and other costs related to our digital and data 
transformation that gathered pace during 2024, together with consulting 
costs in 2023 and 2024 relating to our evolving operating model and other 
strategic initiatives. 
• 
Site divestment and acquisition costs of £6 million (2023: £1 million) – 
primarily relating to the small number of Gateway sites closed in 2024 which 
did not align with our future priorities. 
• 
Costs of strategic review of capital investment programmes of £6 million 
(2023: £nil). 
 
Adjusting items impacting depreciation, amortisation and impairment total 
£384 million (2023: £210 million) and reflect the following impairment charges:  
• 
£191 million in respect of Merlin’s brands, the most significant being 
£163 million in respect of the Madame Tussauds brand. This reflects the 
impact over recent periods of challenging trading conditions, notably in the 
UK and China. 
• 
£110 million in respect of LEGOLAND New York and £35 million in respect 
of LEGOLAND Korea. Both of these recently opened LEGOLAND resorts 
will take longer than planned to reach operating maturity.  
• 
£48 million in respect of certain of the Group’s Gateway attractions, taking 
into account more challenging trading conditions and our anticipation of 
slower economic recovery in the medium term at those locations. 
 
In 2023, impairment charges were made of £210 million, of which £128 million 
related to LEGOLAND New York and £67 million related to LEGOLAND 
Korea, with a further £15 million in respect of certain Gateway attractions. 
 
Total operating loss 
Reflecting the factors above, the total operating result decreased from a profit of 
£172 million in 2023 to a loss of £132 million in 2024. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
FINANCIAL AND OPERATING REVIEW 
RESPONDING TO A 
CHALLENGING MARKET 
 
 
 
 
13
Gateway Attractions 
 
 
2024 
52 weeks 
2023 
52 weeks 
Growth 
(actual 
currency) 
Growth 
(constant 
currency) 
Visitors (m) 
35.1 
34.1 
2.8% 
2.8% 
Underlying revenue (£m) 
751 
748 
0.4% 
3.0% 
Underlying EBITDA (£m) 
251 
284 
(11.6)% 
(9.5)% 
Underlying EBITDA margin 
33.4% 
37.9% 
 
 
Underlying operating 
profit (£m) 
116 
162 
(28.8)% 
(27.1)% 
 
Merlin’s Gateway attractions are predominantly indoor attractions that operate 
year round, with trading volumes generally higher around holiday periods.  
 
Within the UK, our largest Gateway division, we saw softness in demand over 
the year, notably in London. UK revenues were also affected by an extended 
four week closure of the London Eye at the start of the year for planned 
maintenance, compared with two weeks in Q1 2023.  
 
From 2024 Warwick Castle’s results are reported within the Gateway UK 
division. The comparative 2023 results reported in Resort Theme Parks have 
not been restated as they are not material to the Group overall. The inclusion 
of these revenues, especially over the peak summer period, supported Gateway 
UK revenues, which show a slight decline in total compared to 2023. 
 
The reported results in our non-UK divisions have been adversely affected by 
the impact of foreign exchange movements.  
 
Gateway North America revenues were ahead of 2023, partly due to the 
impact of recently opened attractions and the Orlando Wheel at ICON Park 
which we purchased in March. We saw some softness in summer trading in 
certain locations. 
 
Gateway Europe trading reflected growth in Germany and certain attractions 
reopening that had been closed during 2023. 
 
Within the Asia Pacific region, our Australian attractions and locations outside 
of China traded well overall, reflecting effective marketing and new product 
initiatives. Trading conditions in China continued to be challenging reflecting low 
levels of consumer confidence and a competitive marketplace. 
 
In 2024 we saw wage cost pressures including from uplifts in minimum wages. 
We also invested in increased levels of marketing to support summer trading, 
especially in the UK. The inclusion of Warwick Castle in 2024 had a dilutive 
effect on Gateway’s margins.  
LEGOLAND Parks 
 
 
2024 
52 weeks 
2023 
52 weeks 
Growth 
(actual 
currency) 
Growth 
(constant 
currency) 
Visitors (m) 
17.1 
16.7 
2.4% 
2.4% 
Underlying revenue (£m) 
869 
914 
(4.9)% 
(1.8)% 
Underlying EBITDA (£m) 
269 
307 
(12.3)% 
(9.8)% 
Underlying EBITDA margin 
31.0% 
33.6% 
 
 
Underlying operating 
profit (£m) 
174 
221 
(21.3)% 
(19.5)% 
 
The LEGOLAND resorts in California and Florida in the US, and LEGOLAND 
Japan, are normally open all year round. LEGOLAND New York, LEGOLAND 
Korea and the three European resorts in the UK, Denmark and Germany 
operate seasonally, opening fully in the spring and trading through to the autumn. 
Where the resorts are open over the winter period, trading is more focused on 
accommodation offerings and events. All parks see trading volumes higher 
around holiday periods, particularly the main summer trading season. 
 
Only LEGOLAND Windsor Resort is located in the UK. Therefore, reported 
results have been adversely impacted by movements in foreign exchange rates, 
with stronger Sterling in 2024 when compared to the US Dollar, the Euro and 
the Japanese Yen. 
 
Within the US, we saw softer demand over the year at all three parks and 
entered into a number of promotions to maintain demand. Visitation at 
LEGOLAND California was up year on year with revenues in line with 2023 on a 
constant currency basis. LEGOLAND Florida and LEGOLAND New York both 
declined in a competitive marketplace compared to 2023. LEGOLAND New 
York was also impacted by variable weather. At the end of Q3 and in early Q4, 
there was some disruption to trading at LEGOLAND Florida from hurricanes, 
which resulted in the resort being closed for a limited number of days. 
 
Our LEGOLAND resorts in Europe traded ahead of 2023, reflecting the 
positive impact of our new offerings such as the Woodland Village 
accommodation at LEGOLAND Windsor and the new Peppa Pig Theme Park 
at LEGOLAND Deutschland.  
 
At LEGOLAND Japan higher visitation and revenues per guest have driven 
strong revenue growth compared to 2023, also reflecting the weakness of the 
Yen which has supported levels of inbound international tourism.  
 
The underlying EBITDA margin decrease for the Operating Group reflects lower 
gross margins and ongoing staff cost pressures. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
FINANCIAL AND OPERATING REVIEW 
RESPONDING TO A 
CHALLENGING MARKET 
 
 
 
 
14
Resort Theme Parks 
 
 
2024 
52 weeks 
2023 
52 weeks 
Growth 
(actual 
currency) 
Growth 
(constant 
currency) 
Visitors (m) 
10.6 
11.3 
(6.2)% 
(6.2)% 
Underlying revenue (£m) 
429 
453 
(5.2)% 
(4.2)% 
Underlying EBITDA (£m) 
122 
143 
(14.4)% 
(13.3)% 
Underlying EBITDA margin 
28.5% 
31.6% 
 
 
Underlying operating 
profit (£m) 
71 
90 
(21.2)% 
(20.1)% 
 
The main trading period for the Resort Theme Parks attractions, all of which 
are located in Europe, normally starts during the early spring, with trading over 
the winter period more focused on accommodation offerings and events. All 
parks see trading volumes higher around holiday periods, particularly the main 
summer trading season. 
 
Lower reported revenues at our resorts in Continental Europe related to 
Gardaland Resort, which was impacted by poor weather over the summer, 
combined with softness in the short break market. 
 
Within the UK, underlying revenues were ahead of 2023 overall, with the 
launch of the ‘Hyperia’ rollercoaster at Thorpe Park Resort in May bolstering 
summer trading in a challenging environment. From 2024 Warwick Castle’s 
results are reported within the Gateway UK division. The comparative 2023 
results reported in Resort Theme Parks have not been restated as they are not 
material to the Group overall. The loss of these revenues, especially over the 
peak summer period, impacted the Operating Group’s reported revenues. 
 
Operating costs have increased. Labour cost increases reflect pressures from 
inflationary and minimum wage increases, an expanded trading calendar, and 
staffing to support new products in the resorts as we continued to refine our 
operating model and respond to guest feedback. We also incurred upfront and 
ongoing costs for the insourcing of our UK short breaks operations. 
 
We increased marketing activity to drive demand for our new rides, also 
incurring pre-opening costs prior to their launch. 
Central 
 
2024 
52 weeks 
2023 
52 weeks 
Staff costs (£m) 
56 
44 
Other costs (£m) 
13 
15 
Net underlying central costs (£m) 
69 
59 
 
Our central functions include costs that are not incurred by the Operating 
Groups. These include executive, head office and other central teams that 
set and drive our transformational strategy, and our creative Merlin Magic 
Making team. 
 
Staff costs increased compared to 2023 as we invested in capabilities and 
resourced these central teams to support our new operating model and drive 
the future growth of the business. 
 
 
 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
FINANCIAL AND OPERATING REVIEW 
RESPONDING TO A 
CHALLENGING MARKET 
 
 
 
 
15
Finance costs 
Underlying net finance costs increased by £18 million from £350 million to 
£368 million. This predominantly reflects increases in interest rates on the 
Group’s unhedged interest-bearing loans and borrowings. 
 
In February 2024 we completed a debt refinancing exercise, extending the 
maturity profile of a major part of our debt and securing net cash proceeds of 
approximately £170 million, as follows: 
 
• 
The Group issued $500 million of new senior secured notes at a fixed 
rate of 7.375% to mature in 2031. 
• 
$1,220 million of drawn floating rate facilities due to mature in 2026 
were extended to 2029, increasing the size to $1,385 million. 
• 
€215 million of drawn floating rate facilities due to mature in 2026 were 
extended to 2029.  
• 
€376 million of drawn floating rate facilities due to mature in 2026 and 
2029 were repaid, decreasing the size to €1,020 million. 
• 
The Group’s revolving credit facility was increased from £400 million to 
£428 million with an extension to the maturity to 2029. 
 
In 2024 there was a non-underlying £8 million finance gain in connection with 
these refinancing activities. The Group recognised one-off gains reflecting 
amended terms that adjusted the carrying value of the modified Euro and US 
Dollar term debt. 
 
In 2023 there were non-underlying finance costs of £36 million in connection 
with refinancing activities in the year. The Group recognised a one-off charge 
reflecting amended terms that adjusted the carrying value of modified debt, and 
charges incurred upon debt extinguishment. 
 
Further detail on net finance costs is provided in note 2.2 to the 
financial statements. 
 
Loss before tax 
As a result of the factors noted above, including impairment charges of £384 
million (2023: £210 million), the total loss before tax for the 52 weeks to 
28 December 2024 was £492 million (2023: £214 million).  
 
 
 
 
 
Taxation 
The total tax credit for the year was £64 million (2023: charge of £3 million) which 
represents a reported effective tax rate (ETR) of 13.1%.  
 
The difference between this and the UK standard tax rate of 25% is primarily 
attributable to the derecognition and non-recognition of deferred tax assets as 
a result of impairment charges. Other factors included the derecognition of tax 
losses in certain jurisdictions, the effect of tax rates in foreign jurisdictions and 
movements in uncertain tax positions. 
 
In 2023 the reported effective tax rate (ETR) was (1.5%). The difference 
between this and the UK standard tax rate of 23.5% was primarily attributable 
to the non-recognition of losses in relation to impairment charges in South 
Korea and the correction of an error in prior periods in respect of the tax 
treatment of certain German long term leases where the local tax base had not 
been correctly quantified. 
 
The impact of the European Commission’s finding relating to the UK’s 
Controlled Foreign Company rules is further detailed in note 2.3. Charging 
notices from HMRC were received for £28 million in 2021, which the Group was 
legally obliged to pay. In September 2024 the Court of Justice of the European 
Union annulled the European Commission’s decision that certain elements of 
the UK’s Controlled Foreign Company rules partially represent State Aid and 
set aside the earlier judgement of the General Court which had confirmed 
that decision. The UK Government has subsequently brought forward 
legislation to repay the amounts previously recovered from the Group, which 
came into force on 31 December 2024. 
 
Significant factors impacting the Group’s future ETR include the Group’s 
geographic mix of profits, the timing of recognition of tax losses and changes to 
local or international tax laws. Unrecognised deferred tax assets include tax 
losses in various jurisdictions which may be recognised in future periods as the 
relevant business becomes profitable. 
 
The Group has a tax policy that sets out our approach in the areas of 
governance, risk management, tax planning and how we deal with tax authorities. 
This is available on the Merlin website. 
 
Further detail on taxation is provided in note 2.3 to the financial statements. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
FINANCIAL AND OPERATING REVIEW 
RESPONDING TO A 
CHALLENGING MARKET 
 
 
 
 
16
Cash flow 
 
 
2024 
52 weeks 
£m 
2023 
52 weeks 
£m 
Underlying EBITDA 
573 
675 
Adjusting items (excluding share-based payments) 
(35) 
(13) 
Working capital and other movements 
49 
(53) 
Tax paid 
(42) 
(55) 
Net cash inflow from operating activities 
545 
554 
Capital expenditure – existing estate 
(279) 
(206) 
Capital expenditure – new business development 
(NBD) 
(78) 
(92) 
Other investing activities 
(39) 
- 
Interest paid, net of interest received 
(289) 
(318) 
Other 
1 
3 
Net cash outflow before changes in borrowings 
(139) 
(59) 
Net changes in borrowings 
167 
(11) 
Net capital repayments of leases 
(46) 
(37) 
Net cash outflow for the year 
(18) 
(107) 
 
Operating cash flow 
Net cash flow from operating activities for the year was an inflow of 
£545 million (2023: £554 million), resulting from EBITDA of £540 million 
(excluding share-based payments), a working capital inflow of £49 million and 
net tax payments of £42 million. 
 
Working capital and other movements in the year reflect a return to a more 
typical pattern and also include cash received from deposits paid in 
previous periods. 
 
The atypical working capital outflow in 2023 reflected increased retail inventory 
holdings as activity increased, the settlement of certain provisions made in 
previous periods, and other upfront contract payments and deposits relating to 
new energy and utility contracts. 
 
Operating free cash flow (being Underlying EBITDA less existing estate capital 
expenditure) was an inflow of £294 million in 2024 (2023: inflow of £469 million). 
 
Investing activities 
A total of £357 million was incurred on capital expenditure in 2024 (2023: 
£298 million). 
 
In our existing estate, we make regular, targeted investments to update and 
refresh the estate, to grow demand and, where applicable, to increase capacity 
at our attractions. Our theme parks require relatively higher capital expenditure 
due to the scale and nature of new rides and attractions, and the drive to 
attract repeat visitors. Gateway attractions require relatively lower capital 
expenditure due to the smaller scale of the attractions. 
Existing estate capital expenditure totalled £279 million (2023: £206 million). This 
reflects the timing of projects and includes spend on projects launched in 2024, 
such as ‘Nemesis Reborn’ at Alton Towers and ‘Hyperia’ at Thorpe Park, 
together with spend on projects launching in 2025.  
 
New business development (NBD) capital expenditure totalled £78 million (2023: 
£92 million). This included spend on projects including our new Peppa Pig Theme 
Parks at LEGOLAND Deutschland, which opened in 2024, and at Dallas-Fort 
Worth, which will open in 2025. 
 
In 2024 other investing activities of £39 million related to the asset acquisition 
of the Orlando Wheel in March 2024 (£31 million) together with £8 million in 
respect of deferred consideration for Cadbury World. 
 
Financing activities – interest payments 
Interest payments relate to the Group’s external debt and its lease arrangements. 
They therefore reflect both the underlying level of those interest charges, as well 
as the timing of when payments are made. Debt interest payments are made 
quarterly and six monthly depending on the nature of the debt.  
 
The timing of lease payments varies depending on local practice. The Group’s 
largest lease commitments are in the UK and are paid quarterly.  
 
Financing activities – changes in borrowings 
2024 
The net change in borrowings primarily reflects the debt refinancing in the 
year, as well as mandatory quarterly repayments of £5 million under the 
terms of the Group’s banking facilities.  
 
Cashflows in respect of the debt refinancing included £1,665 million in 
respect of new borrowings, repayments of £1,460 million and £33 million of 
transaction costs.  
 
2023 
The net change in borrowings related to the mandatory quarterly repayments 
of £10 million under the terms of the Group’s banking facilities together 
with £1 million relating to other loans taken out in respect of specific 
capital projects.  
 
Cashflows in respect of the debt refinancing in the period included 
£601 million in respect of new borrowings, repayments of £570 million, 
£23 million of transaction costs and £8 million of early redemption fees.  
 
Capital repayments of leases were stated net of £3 million received from the 
landlord relating to the three UK Resort Theme Park locations.  

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
FINANCIAL AND OPERATING REVIEW 
RESPONDING TO A 
CHALLENGING MARKET 
 
 
 
 
17
Net assets 
 
 
2024 
£m 
2023 
£m 
Property, plant and equipment 
2,388 
2,437 
Right-of-use assets 
1,558 
1,604 
Brands 
1,114 
1,315 
Goodwill and other intangible assets 
2,263 
2,281 
Investments  
5 
11 
Working capital 
(224) 
(183) 
Net external debt 
(3,744) 
(3,548) 
Lease liabilities 
(1,634) 
(1,633) 
Net derivative financial assets 
12 
15 
Corporate and deferred tax 
(240) 
(353) 
Employee benefits 
3 
3 
Other assets and liabilities 
(194) 
(209) 
Net assets 
1,307 
1,740 
 
Property, plant, and equipment decreased by £49 million, primarily reflecting 
depreciation and impairment charges and the retranslation of assets at different 
foreign exchange rates, offset by capital additions. 
 
Brands decreased by £201 million, reflecting impairment charges and the 
retranslation of assets at different foreign exchange rates. 
 
The net derivatives value of £12 million relates to mark to market valuations 
at the reporting date. These are primarily in respect of interest rate swap and 
cap transactions entered into to hedge interest rate exposures. 
 
Further analysis of working capital movements is provided in note 4.4 to the 
financial statements. 
 
Corporate and deferred tax balances decreased by £113 million, primarily 
attributable to the derecognition of deferred tax assets in the UK and USA in 
relation to impairment charges. 
 
Financing and capital structure 
The key terms of the Group’s borrowing facilities at 28 December 2024 are 
summarised as follows. 
 
Senior secured debt 
 
€1,020 million and $1,378 million drawn facilities to mature in November 
2029 entered into by the Company’s subsidiary Motion Finco S.à r.l.  
 
The margins on these facilities are dependent on the Group’s adjusted 
leverage ratio and at 28 December 2024 were at a margin of 3.75% for 
EUR borrowings (2023: 3.0% for the €575 million borrowings; 4.0% for the 
€821 million borrowings) and 3.5% (2023: 3.25%) for USD borrowings over 
the floating interest rates when drawn. The relevant floating interest rates 
are Term SOFR, which was 4.60% at 28 December 2024 (30 December 
2023: 5.61%) and EURIBOR, which was 3.35% at 28 December 2024 
(3.93% at 30 December 2023). The terms of the floating rate debt facility 
require a repayment of 0.25% of the outstanding principal amount of the 
USD borrowings every three months.  
 
$400 million 5.75% senior secured notes due 2026 entered into by the 
Company’s subsidiary Merlin Entertainments Limited. These notes have 
been refinanced subsequent to the year end (see below). 
 
€700 million 7.375% senior secured notes due 2030 entered into by the 
Company’s subsidiary Motion Finco S.à r.l. 
 
$500 million of 7.375% senior secured notes due 2031 entered into by 
the Company’s subsidiary Merlin Entertainments Group US Holding Inc. 
 
A £428 million revolving credit facility to mature in May 2029, of which £nil 
was drawn in cash at the end of the reporting period. £30 million was 
utilised by way of establishing certain ancillary facilities, including letters 
of credit. 
 
Other senior debt 
 
$410 million 6.625% senior notes due 2027 and €370 million 4.5% 
senior notes due 2027 entered into by the Company’s subsidiary Motion 
Bondco DAC. 
 
A reconciliation of net debt is set out in the financial statements in note 5.1.  
 
Subsequent to the year end, the Group completed a further debt refinancing 
exercise to extend the maturity profile of the Group’s debt. The Group issued 
$410 million (£330 million) of new senior secured notes entered into by the 
Company’s subsidiary Motion Finco S.à r.l. to mature in 2032, and used the 
proceeds, net of fees, to repay the $400 million 5.75% senior secured 
notes due 2026 entered into by the Company’s subsidiary Merlin 
Entertainments Limited. 
 
Further details are set out in the financial statements in note 5.2. 
 
Interest rate hedging 
The Group is exposed to interest rate risk on both interest-bearing assets and 
liabilities. The Group has a policy of actively managing its interest rate risk 
exposure using a combination of fixed rate debt and interest rate derivatives. 
 
At the end of the reporting period the Group had $1,310 million of fixed interest 
rate notes and $1,378 million of drawn floating rate facilities.  
 
During 2022, the Group entered into $600 million of interest rate swaps, 
hedging USD floating rate debt to 2026, at an average fixed rate of c.2.93%  
 
During 2024, the Group entered into $300 million of interest rate swaps, 
hedging USD floating rate debt from 2026 to 2028, at an average fixed rate 
of c.3.77%. 
 
At the end of the reporting period the Group had €1,070 million of fixed interest 
rate notes and €1,020 million of drawn floating rate facilities.  
 
During 2022, the Group entered into €700 million of interest rate caps maturing 
in 2026 at an average cap strike rate of c.1.61% at a running cost of c.0.9% per 
annum to 2026.  
 
In aggregate, at the end of the period, 77% (2023: 72%) of the Group’s 
interest-bearing loans and borrowings is at a fixed/capped rate. The 
weighted average duration of the Group’s interest-bearing loans and 
borrowings is 4 years (2023: 4 years).  
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
FINANCIAL AND OPERATING REVIEW 
RESPONDING TO A 
CHALLENGING MARKET 
 
 
 
 
18
Lenders 
The Group maintains ongoing relationships with the institutions that provide 
financing facilities. This includes the provision of quarterly financial information, 
and presentations by the Chief Financial Officer and the Group Treasurer and 
Director of Tax.  
 
The Group keeps the debt markets under review in order to ensure that 
funding can be obtained at the right time and at the right price to ensure the 
availability of funds to meet strategic growth plans and our other financing 
requirements. Merlin actively assesses financing opportunities, which may 
include new financings, refinancings and transactions by us or our affiliates in 
our existing debt from time to time, whether in the open market, in 
privately negotiated transactions, through tender offers or through 
redemptions, and such transactions may be material. 
 
Covenants 
A financial covenant has existed from 30 September 2020 but is only 
required when the revolving credit facility is drawn by 40% or more (net of 
cash and cash equivalents). The covenant requires the Group to maintain the 
consolidated senior secured debt ratio below 10:1.  
 
The Group complied with the financial covenants in the year. The Group is 
also required to comply with certain non-financial covenants in its bank 
facilities and notes, and these requirements were satisfied throughout 
the year. 
 
Financial risk management 
Note 5.3 to the financial statements provides information in the following areas: 
 
Liquidity risk – how the Group monitors cash requirements and 
actively manages surplus cash, together with details of the Group’s 
contractual maturities. 
 
Interest rate risk – how the Group manages interest rate exposure. 
 
Foreign currency risk – how the Group manages foreign exchange 
transaction and translation exposures, together with details on the 
carrying value of financial assets and liabilities in foreign currencies. 
 
Credit risk – how the Group manages risks of customers or 
counterparties to financial instruments failing to meet their obligations. 
 
The Group’s risk assessments have identified liquidity/cash flow risk and foreign 
exchange translation risk as two of the Group’s principal risks. Details of these 
and whether we believe they are increasing, decreasing, or stable, are set out on 
pages 23 to 24. 
 
Going concern and liquidity 
We continue to prepare the financial statements on a going concern basis. Our 
projections are based on what we believe is a balanced approach. The Group will 
continue to monitor liquidity regularly, following the approach as set out 
elsewhere in this Annual Report. Further details on the going concern assessment 
are set out in note 1.1 to the financial statements. 
 
 
 
 
How we report our results 
Financial Key Performance Indicators (KPIs) and Alternative Performance Measures (APMs) – we adopt certain APMs that in our view help present our trading 
performance in the most helpful and meaningful way. These can be summarised as follows: 
 
We refer to EBITDA. This is defined as profit before finance income and costs, taxation, depreciation, amortisation and impairment, and is after taking account of attributable 
profit after tax of jointly controlled entities. This is the profit measure we use internally to measure the performance of our attractions. It is the KPI that we feel most 
appropriately captures the ongoing ability of our attractions to generate operating cash flows. Reflecting IFRS 16, this measure does not include the cost of meeting the 
obligations under our leases, with the exception of performance-based rentals which continue to be reported within EBITDA. 
 
We refer to ‘underlying’ results, which provide a more direct comparison of trading performance. We refer to ‘adjusting items’ which reflect the impact of non-underlying 
activities. The underlying results and the adjusting items combine to create the total figures that are presented in the consolidated financial statements. 
 
We refer to operating free cash flow, which is Underlying EBITDA less existing estate capital expenditure, and which is then available to contribute to capital reinvestment to 
support further growth, meet the obligations under our leases, service the Group’s debt facilities, settle our tax obligations and provide a return to our shareholders.  
 
To provide a more direct comparison of trading performance we refer to ‘constant currency’ performance, whereby growth is measured having restated accounting information 
in the current year at previous year foreign exchange rates. 
 
Period under review – in most years we report on a ‘52 week’ period. In certain years an additional week is included to ensure that the statutory financial year end date stays in 
line with the end of December. 
 
Reference to financial statements – further information regarding the Group’s segmental analysis; geographical revenues and assets; and certain operating costs are provided in 
note 2.1 to the financial statements on pages 58 to 61. Those areas requiring significant judgement in the preparation of the financial statements are summarised on page 57. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRINCIPAL RISKS 
RISKS AND  
UNCERTAINTIES 
 
 
 
19
Internal control and risk management 
In accordance with the delegated matters set out in the Shareholder 
Investment Agreement, Merlin maintains effective internal control and risk 
management systems, with Board Committees and executive management 
keeping them under regular review. These activities are supported by our 
corporate values, which we believe should drive good behaviours and actions 
by all employees. 
 
The Company continues to be rigorous in its approach to the operational 
and financial control environment, with a strong focus on protecting 
corporate resources.  
 
The Audit Committee and the Health, Safety and Security Committee continue 
to receive regular updates about changes in organisational risk to ensure that 
the effectiveness of the control frameworks is kept under review. 
 
Internal control framework 
The creation of an effective internal control framework helps ensure: 
 
proper financial records are maintained; 
 
the Group’s assets are safeguarded; 
 
compliance with laws, regulations, policies and procedures including those 
relating to health and safety matters; and 
 
effective and efficient operation of business processes. 
 
Merlin’s internal control framework is designed to manage, rather than 
eliminate, the risk of failure to achieve the Group’s objectives and can only 
provide reasonable, but not absolute, assurance against material misstatement 
or loss. 
 
The key elements of the internal control framework are described below: 
 
Management structure – clearly defined reporting lines, accountabilities, 
and authority levels.  
 
Strategic planning, risk management and business performance 
monitoring – reviewed by the Merlin Board annually, with our pipeline for 
the delivery of new attractions reviewed regularly to:  
(i) 
assess whether new compelling experiences and attractions in 
development are progressing according to schedule;  
(ii) 
identify new ideas and assess fit with our brand portfolio; and  
(iii) assess the expected commercial returns. 
Business objectives and performance measures are set annually together 
with budgets and forecasts. Regular business performance reviews are 
conducted at Operating Group and individual attraction level. 
 
Policies and procedures – a portfolio of policies and procedures is in place 
for all areas of the business. Their appropriateness and application are 
continuously monitored to ensure they are proportionate to the risk and 
are complied with. Assurance comes from several sources that include 
health, safety and security (HSS), financial and operational audit activities 
and self-certification. 
 
Our key control activities include:  
 
Operational – there are a range of control measures and performance 
indicators in place to ensure the effective and efficient operation of our 
attractions and to give our guests safe and memorable visits.  
 
Health, safety and security (HSS) – all our sites operate using a well-
established Safety Management System designed to ensure that they 
operate in compliance with relevant regulatory and legislative requirements. 
Regular HSS internal audits are undertaken to confirm this is the case, 
ensuring that any safety and security matters are understood and dealt 
with promptly.  
 
Information technology – the Group has a wide range of IT technical, 
security, and disaster recovery controls to ensure that it has a stable 
infrastructure platform from which to operate.  
 
Financial – our controls are designed to prevent and detect financial 
misstatement or fraud and operate at three levels. Oversight controls are 
typically performed by senior managers at Group and business unit level. 
Month end and year end procedures are performed as part of our regular 
financial reporting. Transactional level controls operate on a day-to-day 
basis. To specifically address potential fraud risks at a transactional level, a 
group of profit protection professionals are employed to support 
management in addressing these risks at an attraction level. 
 
Business continuity planning – disaster recovery plans and crisis 
management protocols are in place to allow attractions to reinstate 
performance should adverse events occur. 
 
Risk management framework 
The risk management framework sets out responsibilities together with the 
oversight, monitoring, reporting and management processes that support their 
fulfilment. The framework looks at both ‘top down’ and ‘bottom up’ approaches 
to risk management whereby the Merlin Board retains overall responsibility for 
risk management, while sites are responsible for identifying, assessing and 
mitigating operational risks.  
 
Risk oversight and monitoring is the responsibility of the following Committees: 
 
Health, Safety and Security Committee – oversight and guidance on 
management of HSS risks. Responsible for ensuring compliance with 
legislation or industry standards in safeguarding guests, employees, visitors 
and contractors. 
 
Audit Committee – oversight and guidance on financial process risk. 
Responsible for assessing the effectiveness of the Group’s overall approach 
to risk management and internal control. 
 
Executive Committee – oversight and guidance on management of 
commercial and strategic risk. 
 
Each Committee reviews the principal risks on a regular basis and considers 
whether material changes in the external landscape or recent trading trends 
require alternative approaches to monitoring and managing risk. Committee 
members receive regular deep dive updates on topics related to significant 
risks as well as regular reporting from internal and external assurance providers. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRINCIPAL RISKS 
RISKS AND  
UNCERTAINTIES 
 
 
 
20
Risk appetite 
The Group’s risk appetite falls into two distinct categories: 
 
Compliance risk – the requirement to comply with legislative or 
regulatory requirements in all territories where the Group operates. It 
includes, but is not limited to, ride safety, accounting practices, fraud and 
bribery, as well as ensuring compliance with the Group’s values and ethical 
principles. In these areas we are risk averse and do not countenance any 
breaches in compliance obligations. 
 
Commercial risk – commercial risks are taken to maximise profitable 
growth and sustainable returns, without compromising the health, safety 
and security of guests, employees, contractors, other visitors or animals. 
They must be aligned with the Group’s policies on sustainability and the 
environment. The Group manages these commercial risks through an 
appropriate analysis of threats and opportunities together with structured 
review processes, independent expert opinions and decision-making 
authority levels. Factors such as the scale of possible commercial upside, 
the potential market size, the quantum of downside risk and timescales 
involved may all be relevant to commercial risk decisions. 
 
Quantitative and qualitative measures ensure effective governance of the 
Group’s risk appetite. Quantitative measures include defined financial and non-
financial targets such as EBITDA, operating profit, and guest satisfaction scores. 
Qualitative measures consider items such as reputational impact and compliance 
with laws and regulations. 
 
 
Effectiveness of risk management and internal control systems 
Based on its review of risk management systems, both throughout the year and 
annually, the Board is satisfied that the risk management and internal control 
systems that were in place during 2024 were effective. 
 
 
Plans for 2025 
During 2025 we will continue to evolve our risk management approach to: 
 
monitoring and measuring the impact of climate change and associated 
environmental issues affecting the territories in which our 
businesses operate; 
 
employee engagement and retention, as we seek to be the greatest place 
to work; and 
 
IT technical, security, and disaster recovery activities to deliver stable 
infrastructure platforms from which to operate. 
 
At the same time, we will continue our journey to standardise and automate 
transactional processing activities, to deliver consistency of business process 
(through new ways of working, including a new operating model) and strengthen 
the internal financial control framework. 
 
 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRINCIPAL RISKS 
RISKS AND  
UNCERTAINTIES 
 
 
 
21
Principal risks 
 
The Merlin Board has considered the feedback from the Board Committees and executive management on the range of risks that could impact the Group and 
has concluded that the principal risks are those set out in the table below. The Merlin Board sees no significant change in the outlook for most of the principal 
risks, with the exceptions of potential threats emanating from increasing cyber related activity and the economic uncertainties that are having an impact on the 
disposable income of our customers. The gross risk trend indicator included in the table reflects the exposure before mitigation and is used to compare to the 
previous year as to whether significant risks are stable, increasing or decreasing. Comments in the table provide extra detail to help illustrate the direction of 
specific risks. 
 
 
Increasing risk 
 
Decreasing risk 
 
Stable 
 
 
Risk 
Description 
How risks are managed 
1. 
Safety  
  
 
 
Serious incidents leading to guests, staff members or 
contractors being harmed or becoming ill because of: 
 
a failure to follow health and safety management 
systems. 
 
fire, flood, storm or utility failure, potentially driven by 
extreme weather events. 
 
substandard build quality or asset degradation; 
inadequate maintenance and management of buildings, 
infrastructure and vegetation. 
 
 
 
Regular performance reviews by Board Committee with a 
specific mandate for this area. 
 
Ownership of health, safety and security (HSS) risks by line 
management. 
 
Competent operational and engineering staff monitor and 
inspect facilities in accordance with a planned programme, 
backed up by professional HSS teams. 
 
Annual risk register review and action planning processes. 
 
Regular internal and independent external auditing and review 
regimes. 
 
Contractor selection, approval and monitoring by in-house 
qualified project managers. 
2. 
Cyber and physical 
security  
  
 
 
 
 
Inadequate cyber security measures leave the Group 
vulnerable to cyber attacks, potentially leading to data 
breaches, operational disruptions, and severe financial and 
reputational consequences. 
Reduction in guest confidence to visit the Group’s 
attractions because of sabotage or a terrorist attack on a 
ride or attraction leading to a guest or staff member or 
animal in our care being harmed. 
 
 
Implementation of additional cyber security measures 
(including threat intelligence) to mitigate the increasing threat. 
 
24/7 monitoring across Merlin technology environments to 
detect known cyber threats. 
 
Perform periodic simulation cyber attacks to highlight 
weaknesses. 
 
Detailed security protocols before individuals access an 
attraction (e.g. bag searches), as well as active co-operation 
with security forces and extensive use of CCTV. 
 
Regular infrastructure reviews to reduce the opportunity for 
physical threats to guests, staff or animals. 
 
Regularly tested major incident management plans. 
 
Current events vigilantly monitored to identify emerging risks. 
 
Appropriate insurance cover. 
 
Regular updates provided to Board committees on any cyber 
or HSS incidents and the wider security landscape. 
3. 
Commercial impact of 
external threats to 
location based 
entertainment 
operations  
 
Economic, personal health and security concerns that flow 
from geopolitical actions, terrorist activity, public health 
pandemics or climate change events, resulting in falling 
visitation to a location in which the Group operates, with 
displacement of both international and domestic tourists. In 
extremis, such events may lead to governmental or other 
regulatory instructions to close our attractions, including 
over multiple geographies. 
Exchange rate volatility can have a positive or adverse 
impact on inbound tourism. Acute periods of inflation can 
impact consumers’ appetite for discretionary purchases. 
 
Increased geographical hedging as a result of further global 
diversification. 
 
Ability to reduce variable expenditure, for example in staffing, 
property and marketing costs. 
 
Ability to defer non-essential capital expenditure. 
 
Crisis management procedures for each attraction that set 
out the appropriate response. 
 
Ability to direct marketing and promotional activity towards 
domestic or international audiences depending on tourism 
trends. 
 
Ability to promote access to a wide portfolio of attractions 
using annual pass or cluster ticketing. 

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PRINCIPAL RISKS 
RISKS AND  
UNCERTAINTIES 
 
 
 
22
 
Risk 
Description 
How risks are managed 
4. 
Innovation, brand 
development and 
customer satisfaction  
 
 
Our growth potential could be impacted if guests: 
 
consider our offerings are outdated, no longer relevant 
or enjoyable; or 
 
provide negative social media comments that adversely 
influence the likelihood of a customer to visit an 
attraction. 
 
Customer feedback collected at every location and analysed 
against challenging satisfaction targets. Actions then taken 
accordingly. 
 
Ongoing investment in our attractions to continually refresh 
the guest experience. 
 
Engagement with the public and on social media to take any 
requisite action. 
5. 
People  
 
 
The challenge of attracting and retaining appropriately 
experienced and well-motivated staff, especially in locations 
with significant upwards wage pressures could impact: 
 
guest satisfaction; or 
 
the successful delivery of planned organisational change 
and future expansion. 
 
Driving greater productivity to ensure more motivated, 
better rewarded employees. 
 
Reviews of employment markets and salary benchmarking. 
 
Personal development plans across the business to encourage 
long term employment stability. 
 
Proactively managed succession planning processes 
embedded across the Group. 
 
Annual employee survey to monitor employee engagement 
and identify opportunities to develop HR policies and 
processes. 
6. 
Competition and 
Intellectual Property (IP)  
  
 
 
Competition – for leisure time; from new or existing 
providers of location based entertainment; and for IP around 
which compelling propositions are created. 
The commercial benefits from using third party IP may be 
lost from waning interest or withdrawal of permission to use 
third party IP content, where contractual obligations are not 
met, or partner relationships are not managed effectively. 
 
Diversification of the portfolio. 
 
Ongoing investment to ensure continued appeal to visitors. 
 
Competitor research and monitoring. 
 
Dedicated in-house creative team to deliver new and 
innovative compelling propositions and IP. 
 
Proactive management of IP partnerships. 
7. 
Availability and delivery 
of new sites and 
attractions  
 
 
The ability of the Group to grow in line with strategic 
objectives could be inhibited by the lack of: 
 
economically viable sites to locate Gateway attractions 
and LEGOLAND resorts; and 
 
timely approval of planning consent required for 
building new rides, attractions and accommodation. 
 
Experienced site search and business development teams, 
working several years in advance to maintain a strong pipeline 
of opportunities. 
 
Sites regularly update development masterplans and work 
closely on fostering links with local communities and planning 
authorities. 
 
Dedicated resources used to support the Group’s strategy. 
8. 
Animal welfare  
 
 
 
Incidents or staff behaviours leading to animals in our care 
being harmed as a result of: 
 
a failure to follow prescribed welfare protocols; or 
 
inadequate maintenance and management of buildings, 
infrastructure and vegetation. 
 
External zoo licence audits / accreditation audits. 
 
Third Party Animal Welfare Audits and responding to 
associated action plans. 
 
An internal ethics committee and the SEA LIFE Conservation, 
Welfare and Engagement team monitor the treatment of 
animals. 
 
A comprehensive range of policies, standards, procedures 
and guidelines. 
 
Training for all staff who interact with animals. 
 
Planned preventative maintenance programmes to ensure 
buildings, infrastructure and vegetation remain suitable for 
displaying the animals in our care. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRINCIPAL RISKS 
RISKS AND  
UNCERTAINTIES 
 
 
 
23
 
Risk 
Description 
How risks are managed 
9. 
IT resilience, data 
security and innovation 
 
 
The Group relies on a complex network of IT systems. 
Outdated technology or system failures can 
disrupt operations, impacting attractions and potentially 
halting trading, or lead to a loss of personal data (including 
sensitive information) relating to customers, employees, or 
the organisation.  
Failing to embrace technological advancements that meet 
evolving guest expectations risks hindering growth 
and competitiveness. 
 
Strategic focus to ensure the long term stability of operating 
systems and data security, whilst keeping pace with changing 
consumer IT expectations. 
 
Increasing resilience and stability of IT infrastructure and 
security through an expanded use of secured hosting partners 
and penetration testing regimes. 
 
Implementation of additional security measures to mitigate 
the increasing threat of cyber security risk. 
 
A number of data protection policies are in place to protect 
the privacy rights of individuals in accordance with relevant 
data protection legislation. 
 
Continuous review of our data protection approach in light 
of evolving legislation in all operating territories. 
 
Independent assessment of compliance arrangements. 
 
Regular updates provided to the Merlin Board by the Chief 
Digital and Data Officer on any cyber incidents and the wider 
cyber security landscape. 
10. Impact of increasing 
costs on operating 
margins and returns on 
capital 
 
 
We are currently seeing significant inflationary pressures in a 
number of economies. This includes areas such as wages, 
fuel and energy costs. 
Such inflationary pressures on cost of sales, operating costs 
and capital expenditure programmes may not be fully 
compensated by increases in selling prices or the ability to 
redesign capital projects to keep expenditure down. 
 
Strategic focus on pricing associated with changing consumer 
expectations. 
 
Increasing the proportion of the cost base that is variable in 
nature or can be flexed to meet demand. 
 
Effective financial and contractual controls regarding 
procurement activities. 
 
Redesign capital schemes to a lower cost outcome. 
11. Fraud, bribery and 
corruption  
 
 
 
Merlin’s business model for sales is low risk, the majority of 
transactions being with individual customers at low values. 
From a procurement or service delivery perspective, Merlin 
currently operates in or is establishing operations in a 
number of territories which have a propensity for incidents 
of bribery and corruption.  
Any such incident could lead to criminal or civil prosecution, 
fines and cause reputational damage to the Group. 
 
 
A well-embedded corporate culture in which fraud and 
bribery at any level are not tolerated. 
 
Global fraud and bribery training programmes. 
 
Financial and contractual controls with regard to 
procurement activities. 
 
Internal audit monitors purchasing processes on a rotational 
basis. 
 
A separate profit protection team monitors for theft or other 
criminal activity across the Group and ensures best practice 
for protection is shared between sites. 
 
A whistleblowing policy is in place together with an 
independently operated employee hotline. 
12. Liquidity/cash flow risk  
 
 
A lack of liquidity could inhibit the ability of the Group to 
grow in line with strategic objectives if: 
 
insufficient cash is generated during peak trading 
periods to cover fixed costs, interest and tax payments 
and capital investments (including strategic acquisitions, 
the addition of new Gateway attractions, the 
development of new LEGOLAND resorts and new 
accommodation offerings). 
 
changes in global credit markets impact the Group’s 
long term ability to meet current growth targets. 
 
there is an increase in short term interest rates in 
primary borrowing currencies. 
 
In extremis, adverse events may lead to a requirement to 
seek extra sources of liquidity. 
 
A committed £428 million multi-currency revolving credit 
facility assists with liquidity and seasonal cash flow 
requirements. 
 
Review of weekly cash flow forecasts covering a period of 
12 weeks assists planning for short term liquidity. 
 
Strategic plans cover at least four future years and are 
reviewed regularly to ensure sufficient financial headroom 
exists or whether it needs to be created in the future. We 
also monitor the impact of the plans on the covenant tests 
set out in the Group’s banking facilities. 
 
Interest rate risk is managed through a combination of fixed 
rate borrowings and hedges taken out on floating rate debt.  
 
Merlin maintains strong relationships with a number of 
lenders and keeps the debt markets under review in order to 
ensure that funding can be obtained at the right time and at 
the right price to ensure the availability of funds to meet 
strategic growth plans. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRINCIPAL RISKS 
RISKS AND  
UNCERTAINTIES 
 
 
 
24
 
Risk 
Description 
How risks are managed 
13. Foreign exchange 
translation risk  
  
 
 
 
Merlin generates its main profits in Sterling, Euros and US 
Dollars and has debt in Euros and US Dollars. 
Merlin reports its results in Sterling and is therefore subject 
to translation risk from exchange rate fluctuations when 
reporting its consolidated results. 
 
The Group presents constant currency figures where 
appropriate to show underlying results excluding the impact 
of translation differences. 
 
Treasury policies in place and reviewed annually with regular 
reviews of currency exposures. 
 
Broad match of borrowings in the currencies of underlying 
profits. 
14. Climate change and 
environmental 
responsibility 
 
 
 
The combination of not managing the transition to a low 
carbon economy and the physical effects from climate 
change on the factors noted below must be managed 
carefully to reduce potential negative impacts on future 
business performance: 
 
guest and staff attitudes and behaviours; 
 
attraction operations and site management;  
 
the availability of raw materials and products; 
 
the geography of the locations from which we source 
and work; and 
 
the condition of our buildings. 
 
 
 
Targets set by the Board, with monitoring and reporting – 
since 2024 – overseen by an ESG Council, a dedicated sub-
committee of the Executive Committee. The role of this 
Council is to drive the ESG strategy throughout the 
organisation, monitor its implementation and provide 
quarterly updates.  
 
Clear operational accountabilities in place for achieving 
environmental aims. 
 
Environmental responsibility and regulatory requirements 
considered alongside commercial outcomes. 
 
Responding early to changes in guest and staff sustainability 
preferences. 
 
Managing the cost impact to guests by introducing new 
sustainable materials and recycling operations. 
 
Conscious inclusion of design features to address climate 
related impacts (e.g. shading or water misters). 
 
For more details on the activities we employ to identify and 
manage climate-related risks, please see pages 30 to 36. 
 
 
 

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ANNUAL REPORT AND ACCOUNTS 2024 
 
ENVIRONMENTAL, SOCIAL AND GOVERNANCE 
MERLIN –  
MORE TO YOUR WORLD 
 
 
 
25
Our approach 
At Merlin, we are committed to including more people in moments of joy that spark positive change. Our journey is rooted in the recognition of the global footprint 
of our business, and we are committed to making a positive impact – the Merlin way. We are forever evolving and pushing ourselves to do better across the 
attractions and geographies in which we operate. 
 
In 2024 we approved our ‘More to your World’ ESG strategy. This strategy comprises three pillars: (i) inspiring people, (ii) caring for the planet and (iii) protecting 
nature. Underpinning the three pillars of our ESG strategy is our commitment to achieving world class health, safety and security performance and conduct our 
business responsibly, respectfully and ethically. Details are set out below and the sections that follow also include information on the five specific areas required under 
the non-financial reporting requirements under s414CB(1) of the Companies Act 2006. 
 
 
Inspiring People 
Caring for the Planet 
Protecting Nature 
Convictions 
We believe that our world should be a 
joyful, welcoming and inclusive place for all. 
We believe that all the planet’s resources 
are precious. 
We believe that nature’s wonder  
must be cared for. 
Ambitions 
 
Belonging 
So we will strive to 
be the first-choice 
operator for guests 
and talent from all 
communities and 
backgrounds. 
 
Wellbeing 
So we will support 
our teams to 
achieve and maintain 
their best mental, 
physical and 
emotional health. 
 
Decarbonisation 
So we will reduce 
emissions across 
our value chain. 
 
Waste 
So we will continue 
to rethink, refuse, 
reduce, reuse and 
recycle the 
resources used 
within our 
attractions and 
offices.  
 
 
Conservation 
So we will 
contribute to 
reversing the decline 
of biodiversity in all 
regions with Merlin 
locations. 
 
Welfare 
So we will deliver 
best practice animal 
care and 
rehabilitation. 
2030 Goals 
 
 
Achieve 85% belonging score. 
 
Provide all teammates with learning 
support for career advancement, 
achieving 85% active participation. 
 
Achieve 50% gender balance in Global 
Leadership positions. 
 
Provide all teammates with access to 
wellbeing programmes, achieving 85% 
active participation. 
 
 
Achieve carbon neutrality in Scope 1 
and 2. 
 
Remove single-use plastic packaging 
from all retail merchandise. Where 
removal is not possible, recycled 
plastic alternatives will be used. 
 
Achieve 90% recycling & recovery rate 
across our resort theme parks and 
owned LEGOLAND parks. 
 
 
Establish three dedicated Centres for 
Species Survival. 
 
All Merlin locations to be actively 
delivering a conservation project. 
 
Breed and rewild at least 20 
threatened animal species. 
 
100% of animal welfare teams to 
complete one or more Animal Welfare 
Academy courses in welfare best 
practice. 
 
Foundations 
 
Health, safety and security 
Our commitment to achieving world class health, safety and security performance is paramount to our operations. More information can be found on pages 28 
to 29. 
 
 
Responsible business conduct 
A foundation of our commitment to responsible business conduct includes maintaining and monitoring compliance with key principles as set out below.  
 
Anti-corruption and anti-bribery matters – Merlin’s methodology regarding the management of anti-bribery and corruption risks is set out on page 23. We 
have a zero-tolerance approach, with regular reports on whistleblowing being provided to the Audit Committee. 
 
Ethical sourcing – we have a responsibility to the workers in our supply chain and seek to ensure our products are made in an appropriate environment and 
the products we source are produced in accordance with international laws. We have ethical dealing principles which we seek to incorporate in contractual 
obligations as well as a conflicts of interest policy applicable to employees. Our Modern Slavery Statement can be found on our corporate website. 
 
Human rights – Merlin respects and supports human rights and is committed to the highest level of ethical standards and sound governance. We aim to 
act ethically and with integrity in all our business dealings. As part of this commitment Merlin has implemented a Human Rights Policy, guided by the 
International Labour Organisation Declaration on Fundamental Principles and Rights at Work, together with the OECD Guidelines for 
Multinational Enterprises. 
 
Tax – we take our responsibility to be a good corporate citizen seriously and recognise tax is an important area for investors, tax authorities and other 
stakeholders. Our Tax Policy is available on our corporate website. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
ENVIRONMENTAL, SOCIAL AND GOVERNANCE 
MERLIN –  
MORE TO YOUR WORLD 
 
 
 
26
INSPIRING PEOPLE 
Shaping more inclusivity, growth and hope through belonging and wellbeing. 
 
Belonging 
Our ambition is to be the first-choice operator for guests and talent from all 
communities and backgrounds. 
 
Our staff represent around 90 nationalities around the world, and our focus is 
on cultivating belonging for each and every one of them. To achieve this, we 
have implemented a strategy that outlines practical steps and our ‘Everyone 
Matters at Merlin’ programme looks to celebrate and enhance further inclusivity 
within the business. 
 
In 2024 more than 20,000 staff completed our employee culture survey, a 
response rate of 86%, and our overall belonging score increased by six 
percentage points to 74%. We operate in a sector with a typically high employee 
turnover and we expect our focus on belonging will support our employee base. 
Reward and recognition programmes have been designed to support belonging 
and align with our strategic objectives, including for example front line team 
bonuses linked to Net Promoter Score (NPS) performance. 
 
Everybody should have access to magic. We are active members of the Business 
Disability Forum and have set up an internal group that shares lived experiences 
to help us develop accessibility at our attractions. Our success is reflected in the 
fact that our global NPS score is higher for guests with disabilities than without. 
 
An example of our commitment to inclusivity during the year was our 
investment in 21 accessibility projects across eight countries, including new 
facilities and upgrades to existing amenities, to help transform the attraction 
experience for guests with disabilities worldwide. 
 
We also take immense pride in our dedicated partner children’s charity, Merlin’s 
Magic Wand, which has during the year delivered over 105,000 Magical Days 
Out tickets to children and their families facing challenges of serious illness, 
disability and adversity. 
 
Gender reporting 
At December 2024, one of the Company’s eight Directors and three of the ten 
Executive Committee members were female. 
 
At December 2024, of the Group’s senior management positions (being 
attraction general managers up to and including the Executive Committee), 
177 / 40% (2023: 166 / 38%) were female and 262 / 60% (2023: 272 / 62%) 
were male.  
 
The percentage of female permanent employees is 50% (2023: 50%) totalling 
6,021 (2023: 6,103).  
 
Merlin continues to report on UK employees under the UK gender pay gap 
reporting rules, which identify differences in pay between men and women. For 
the latest available reporting period to 5 April 2024, Merlin’s mean gender pay 
gap (calculated as the difference between the average hourly pay of men and 
women as a percentage of the average hourly pay of men) was 13.3% (2023: 
16.3%). The median gender pay gap (the difference between the hourly pay of an 
employee in the middle of the range of male wages and an employee in the 
middle of the range of female wages), was 2.5% (2023: 3.0%). 
 
The gender pay gap is not derived from intentional inequality but reflects the 
composition and nature of our workforce. Within Merlin, a greater proportion of 
senior positions are currently held by men. In our pursuit of gender equality, we 
are intensifying our focus on encouraging and engaging more women to pursue 
roles within our organisation. We are pleased that the gender pay gap continues 
to narrow. We have a 2030 goal to achieve 50% gender balance in Global 
Leadership positions. 
 
Employee communication 
Throughout the year, lines of communication with our employees were 
maintained, ensuring that all employees were kept fully updated on business 
operations on a regular basis.  
 
We launched Go Together, our global communications and engagement 
platform, connecting all our employees – from the Executive Committee to the 
front line – at their fingertips. It fosters seamless conversations, strengthens 
connections, and celebrates our culture and belonging worldwide. Alongside this, 
we introduced our first internal TV show, Go Watch, featuring teammates at 
iconic attractions around the world. The show shares business news, CEO 
updates on strategy, and performance updates, with each episode linked to 
our values. 
 
Recruitment, training and development 
Merlin runs a variety of training and development activities across all parts of the 
business, ranging from induction training and role specific learning, through 
management and leadership programmes, and on to executive leadership 
development. We operate a blended mix of online learning and development, 
combined with ‘in person’ programmes for leadership development and critical 
skills such as marketing, engineering and commercial training. 
 
Our Merlin Careers website shows available roles across the business globally as 
well as providing information on our development programmes.  
 
Risk management 
For details of how we manage the risks of people availability and their expertise, 
see page 22. 
 
Wellbeing 
Our ambition is for our teams to achieve and maintain their best mental, physical 
and emotional health. 
 
During the year we relaunched our Employee Assistance Programme (EAP) and 
our employee wellbeing programme provides tailored resources to offer support, 
advice and guidance to all employees. 
 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
ENVIRONMENTAL, SOCIAL AND GOVERNANCE 
MERLIN –  
MORE TO YOUR WORLD 
 
 
 
27
CARING FOR THE PLANET 
Prioritising more action, innovation and reduction through decarbonisation and 
waste management. 
 
Decarbonisation 
As a business whose purpose is to bring people together, we are taking 
measurable and meaningful action to address a challenge that affects us all – 
climate change. 
 
Every day, we are enacting changes towards reduced emissions in our 
operations and value chain in pursuit of our 2030 goal to achieve carbon 
neutrality in our company operations (Scope 1 and 2). In parallel, we will 
collaboratively work towards tackling our emissions across the value chain 
(Scope 3) with our suppliers and customers. 
 
In 2024 we invested £2 million in 50 projects through Merlin’s green energy 
capex programme, delivering annual energy savings of 3,924 MWh, representing 
enough power for 8,076 spins of the London Eye. We also opened our first 
operationally carbon-neutral LEGO themed holiday village focused on nature 
and located in woodland at LEGOLAND Windsor Resort. 
 
We participate in the UK Energy Savings Opportunity Scheme and other 
applicable environmental regulations globally. On pages 30 to 36 we describe 
the risk management activities we employ to identify and manage climate-related 
risks and opportunities, conforming to the UK Companies (Strategic Report) 
(Climate-related Financial Disclosure) Regulations 2022. 
 
Waste 
We believe that all the planet’s resources are precious.  
 
We continue to review our retail stores to remove unnecessary packaging and 
plastic across our merchandise and grow our recycling rate across our theme 
parks. In 2024 we operated 28 reverse vending machines as recycling 
receptacles at 11 attractions in the UK as part of a joint initiative in partnership 
with Coca-Cola to incentivise and encourage recycling. 
 
Our Environmental Policy can be found on our corporate website. 
 
PROTECTING NATURE 
Igniting more curiosity, care and discovery through conservation, animal welfare 
and education. 
 
Conservation  
Through our extensive animal care and habitat conservation efforts, we connect 
more people to nature and educate millions of guests every year. 
 
We are dedicating more time and money than ever to important causes which 
have a direct impact on wild species, including animal rescues, rehabilitation and 
releasing or rehoming, habitat protection and breeding programmes. Our 
ambition is to continue to grow these efforts. 
 
Some recent examples of our conservation-driven initiatives during the year 
include: 
 
announcing an additional funding boost for 16 new global conservation 
projects spanning four continents and six countries selected by Merlin’s 
Global Conservation Board, together with our partner charity the SEA 
LIFE TRUST 
 
over 1,000 employees volunteering in the SEA LIFE TRUST global beach 
clean, which resulted in over 4,500kg of litter being removed from 
the environment. 
 
The SEA LIFE TRUST is a registered charity which we established to protect 
marine wildlife and habitats through a wide range of welfare and conservation 
initiatives, including by founding the world’s first beluga whale sanctuary in 2019. 
 
Animal welfare 
We believe that nature’s wonder must be cared for. 
 
It’s our team of passionate animal experts that make it all possible. Every day they 
work to deliver best practice animal care and rehabilitation, while also taking the 
time to share their knowledge through immersive educational experiences guests 
can enjoy at our zoos and aquariums. 
 
To monitor the welfare of animals at our attractions, we routinely conduct 
external zoo licence audits and maintain an internal ethics committee that 
partners with our in-house network of zoologists, marine biologists, aquarists and 
industry experts that form our Conservation, Welfare and Engagement team. We 
implement a comprehensive range of policies, standards, procedures and 
guidelines and deploy preventative maintenance programmes on an ongoing basis. 
 
For details of how we manage the risks regarding animal welfare, see page 22. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
ENVIRONMENTAL, SOCIAL AND GOVERNANCE 
HEALTH, SAFETY  
AND SECURITY 
 
 
 
28
DEDICATED TO DELIVERING 
HIGH STANDARDS 
 
In accordance with the Shareholder Investment Agreement, the Board has 
created a Health, Safety and Security Committee which, together with the 
Merlin Board and management, ensures that Merlin is dedicated to delivering 
best-in-class health, safety and security (HSS) standards that are clearly 
understood and implemented across the Group. These standards help ensure 
the safety and wellbeing of our guests, employees and contractors. To support 
this mission, Merlin sets out its core HSS strategic initiatives and how these 
must direct and focus all efforts in a manner that is both systematic and 
progressive. To aid good governance and the application of robust rigour, this 
Committee is chaired by an independent specialist in the field of HSS. 
 
To help communicate these initiatives to our key internal and external 
stakeholders, Merlin publishes an informative brochure called ‘Protecting the 
Magic – a Guide to Health, Safety and Security at Merlin Entertainments’. This 
document is available via our corporate website. 
 
Protecting the Magic 
Health, safety and security is our number one priority. It’s reflected in our 
corporate values and culture, together with the training our people receive and 
our day-to-day safe working practices. We have a dedicated programme called 
‘Protecting the Magic’ to sustain awareness, drive workforce engagement and 
uphold a positive and proactive safety culture. This helps our management teams 
and employees manage risks, prevent accidents and deliver truly memorable 
guest experiences. It means that everybody at Merlin plays a crucial role in 
safeguarding guests, colleagues and the animals in our care. 
 
Supporting this, we have systems and procedures to effectively assess and 
mitigate risk, whilst fostering strong health, safety and security expertise across 
Merlin. As part of this, we tasked our attraction management teams in 2024 to 
‘deep dive’ review the robustness of controls measures in relation to some 
specific potential safety risks, such as live ride area working and facilities 
maintenance activities. Merlin’s flagship policy governing the safety competency 
requirements for ride engineers was also subject to review and enhancement, as 
were our policies on diving safety and aquarium tank integrity inspections.  
 
To help better equip our management teams a suite of new health and safety 
guidebooks were prepared and briefed out to make it easier for them to more 
easily understand the requirements of Merlin’s safety standards as they relate 
specifically to each Gateway brand. Such tangible examples of continuous 
improvement help ensure we are at the forefront of best practice in our sector. 
 
At Merlin, we have a full lifecycle approach to safety – from initial design, 
through construction to engineering maintenance and to day-to-day operations 
where our teams deliver amazing experiences and ensure our attractions 
remain safe on an ongoing basis. Our safe and successful launches of new 
products in 2024 provide testament to these collaborative and structured 
safety processes. These included the record-breaking ‘Hyperia’ ride at Thorpe 
Park; the ‘Minifigure Speedway’ ride and new ‘Woodland Village’ at LEGOLAND 
Windsor; the ‘Forest Adventure Lodge’ and Peppa Pig Theme Park at 
LEGOLAND Deutschland. 
 
The overall strength of our HSS performance is evidenced by the continued low 
level of Merlin’s Medical Treatment Case rates (relating to guests and 
employees), as seen in the KPI table on the following page. It was also pleasing 
to see a year-on-year reduction in our Medical Treatment Case Rate for 
employee injuries. 
 
 
Merlin’s HSS audit programme continued through 2024. Specialist auditors in the 
fields of safety, engineering and food safety undertook deep dive audits across a 
range of attractions. Such audits remained complemented by independent ride 
safety inspections undertaken each year by specialist third party ride examiners, 
as commissioned by Merlin. 
 
Strategic HSS initiatives  
The following strategic initiatives form the cornerstones to Merlin’s ‘Protecting 
the Magic’ programme: 
 
Leadership and engagement – requiring our leaders to exhibit visible, 
proactive and unwavering leadership towards HSS, supported by our 
people who are fully engaged with this shared responsibility. An example is 
‘safety leadership walks’ which are on-site walks, both in visitor areas and 
‘back of house’, by senior leaders in the business where dedicated time is 
spent talking with staff about HSS matters and understanding what more 
can be done. 
 
Competency and culture – fostering a positive and proactive safety culture, 
with competent and talented people focused on the effective management 
of HSS risks. Rigorous training and instruction are fundamental to Merlin’s 
approach to HSS across the business, with mandatory new starter training 
for all employees and safety leadership training for managers. 
 
Assessment and control of risk – identifying, understanding and controlling 
HSS risks effectively. For example, in the area of fire safety, fire engineering 
surveys of our hotels have helped ensure that we continue to uphold the 
highest of physical and procedural controls at all of our hotels. With regard 
to food safety we adopt the best practice system of Hazard Analysis and 
Critical Control Points (HACCP). We ensure traceability and assurance 
over food produce sources and support our guests in their choice of 
products based on their specific dietary and allergy requirements. 
 
Standards and procedures – developing and rigorously implementing clear 
and suitable standards and procedures for safe design, construction, 
maintenance and operation of assets and equipment. 
 
Assets and equipment – managing our assets and equipment to ensure they 
are fit for purpose throughout their life cycle and that no unacceptable or 
uncontrolled HSS risk is created. Maintenance systems and procedures 
comprise daily, weekly, monthly and annual maintenance programmes 
across Merlin’s rides, buildings, facilities and estates. 
 
Monitoring and assurance – assessing and critically reviewing our 
performance in a balanced and objective manner, in order to understand, 
improve and sustain our HSS performance. HSS performance, including 
near-miss and incident reporting, is regularly reviewed by each attraction, 
each Operating Group’s senior leadership team and the HSS Committee, 
with best practice learning shared throughout the HSS management 
community. All attractions undergo three types of routine health and safety 
reviews (annual self-audits, independent internal audits and periodic 
independent external audits), in addition to pre-opening assessments and 
tactical ad-hoc audits. A comprehensive food safety audit programme is also 
undertaken by third party specialists. 
 
This process includes the use of two types of performance metric, being; 
(i) 
Leading indicators – which monitor the activities we undertake as part 
of our HSS governance and monitoring processes. Our approach 
includes arrangements by attractions for near-miss/unsafe condition 
reporting, trend analysis and corrective action management. 
(ii) 
Lagging indicators – which capture incident rates for both guests 
and employees. 
 

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HEALTH, SAFETY  
AND SECURITY 
 
 
 
29
The results of our monitoring and assurance activities are set out below. 
 
 
(1)  Safety Inspection Certificates are issued annually by independent ride examiners following the thorough 
inspection and testing of every theme park ride in Merlin. This % score indicates the percentage of rides 
that have valid annual Safety Inspection Certificates issued, or a formal and time limited extension granted 
to such an annual inspection. 
(2)  Each theme park ride in operation in Merlin must have Safe Operating Procedures in place covering the 
ongoing use of the ride. These procedures must state what the necessary risk controls are for each ride. 
This % score indicates the percentage of rides that have Safe Operating Procedures in place. 
(3)  Merlin commissions an independent specialist to audit attractions for compliance with its Food Safety 
Manual. This % score represents the average compliance score and includes those additional compliance 
audits completed in-house by Merlin’s Group Head of Food Safety and Public Health. Where opportunities 
for improvement to local practices are identified, these are discussed with local management and plans 
implemented to address them.  
(4)  Merlin’s annual employee survey features a series of questions relating to health and safety and this % 
score represents the overall safety engagement score.  
(5)  Through the HSS Committee the Merlin Board provides strategic direction and performance scrutiny of 
HSS matters within the business. Additionally, each Operating Group has its own HSS Steering Committee. 
These forums are intended to meet quarterly and this % score indicates compliance with this expectation. 
(6)  A Medical Treatment Case (MTC) is defined as an injury which requires external medical treatment 
(i.e. ambulance attendance to the site or hospital visit directly from the site). The rates referenced are the 
number of MTCs relative to either 10,000 guest visitations or 10,000 employee hours worked. 
 
Leading indicators 
2024 
2023 
Safety Inspection Certificates – Rides(1) 
100% 
100% 
Safe Operating Procedures – Rides(2) 
100% 
100% 
Food Safety Audits(3) 
91% 
90% 
Safety Culture Survey Results(4) 
78% 
73% 
HSS Committee Meetings(5) 
100% 
100% 
Lagging indicators 
  
Medical Treatment Case Rate (Guests)(6) 
0.01 
0.01 
Medical Treatment Case Rate (Employees)(6) 
0.03 
0.04 
 

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CLIMATE-RELATED  
REPORTING 
 
 
 
30
GOVERNANCE 
Describe the organisation’s governance around climate-related risks and 
opportunities 
 
Board oversight of climate-related risks and opportunities  
The Merlin Board has ultimate responsibility for managing the Group’s 
environmental impact and ensuring our business operations are resilient to 
climate-related risks. It takes into account these considerations when 
carrying out its duties, which include: 
 
approving the Group's environmental, social and governance (ESG) 
strategy including its carbon strategy; 
 
approving the sustainability aspects of annual capital expenditure 
budgets and major capital projects; and 
 
reviewing financial reports and ESG performance metrics. 
 
The Merlin Board oversees and monitors those climate-related issues that 
feature within our principal risks. Significant risks, including climate-related 
risks identified by the Executive Committee, are reported to the Merlin 
Board at least annually. The Merlin Board has approved our carbon strategy 
which sets out our goal to become carbon neutral for Scope 1 and 2 by 
2030, to be achieved by reducing our emissions through energy efficiency 
projects, onsite renewable energy generation, offsite renewable energy 
generation, green tariffs and high-quality carbon offsets. 
 
The Chief Legal Officer and Head of ESG reports biannually to the Merlin 
Board on progress with our ESG goals, including our carbon neutral goal. 
 
Management’s role in assessing and managing climate-related risks 
and opportunities  
The Executive Committee plays a pivotal role in our sustainability efforts. It 
oversees the development of our sustainability strategy, reviews 
sustainability components of all significant new capital expenditure projects, 
and reviews climate-related risks and opportunities across the business. In 
2023, we conducted a groupwide climate risk assessment with third party 
consultation, integrating material climate-related risks into the Group 
risk register.  
 
In a notable development for 2024, the Executive Committee established the 
ESG Council, a dedicated sub-committee. The Council's mandate is to drive 
the ESG strategy throughout the organisation and monitor its 
implementation. The ESG Council oversees performance reporting against 
our ESG goals, including our carbon neutral goal, and provides quarterly 
updates to the Executive Committee via the Chief Legal Officer and Head 
of ESG. 
 
To ensure widespread understanding and engagement, we communicate 
sustainability-related issues through various channels. These include townhall 
meetings, targeted sustainability presentations to key stakeholders (such as 
project teams, procurement, engineering, and general managers), and 
internal communication boards.  
 
The Group Sustainability Director ensures consistent implementation of the 
Group’s sustainability strategy and climate risk management across our 
global operations. Leading the sustainability team, the Group Sustainability 
Director also collaborates with business units to deliver on strategic 
objectives in sustainability and climate change.  
 
 
This comprehensive governance structure ensures that sustainability and 
climate considerations are deeply embedded in our corporate strategy and 
operations, from Board level through to business units. 
 
Merlin’s governance structure is set out on page 38.  
 
Approach to climate risk management 
We take a ‘top down’ and ‘bottom up’ approach to climate risk management. 
At all Merlin attractions, climate-related risks are managed by local senior 
operational management supported by members of the sustainability team. 
 
Other teams with specific climate-related responsibilities are as follows: 
 
Capital project teams – ensure the integration of sustainability KPIs to 
manage climate risks in new development projects. 
 
Engineering and facilities teams – support the sustainability team in 
identifying energy efficiency opportunities and obtaining internal ‘green 
capex’ funding for energy efficiency projects. 
 
Finance teams – ensure that capital allocation programmes consider the 
impact of climate risks in decision making. They also support the 
sustainability team with the green capex fund annually to ensure that 
energy efficiency opportunities are identified and actions to deliver such 
efficiencies are implemented. 
 
Procurement teams – work with the sustainability team to ensure that we 
are engaging suppliers on climate risks and opportunities. 
 
 
 
 

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31
STRATEGY 
Disclose the actual and potential impacts of climate-related risks and opportunities on the organisation’s businesses, strategy, and financial planning where such information 
is material. 
 
Climate-related risks and opportunities identified over the short, medium, and long term 
Our strategy is underpinned by the commitment to manage climate-related issues in the short, medium, and long term, and identifying that the attractions we 
develop and occupy now will still be here far into the future. Without appropriate risk management, climate-related risks could have serious financial and 
reputational implications to the business.  
 
In 2023 we conducted a qualitative climate risk assessment across two climate scenarios, RCP 4.5 and RCP 8.5 (see page 34), created by the Intergovernmental 
Panel on Climate Change (IPCC), to identify the top climate-related risks and opportunities for Merlin over the short term (2020-2030), medium term (2030-
2040) and long term (beyond 2040). We have selected time horizons aligning with climate policy, available data, and relevance to our business, taking into 
consideration the lifetime of assets and the knowledge that climate-related issues, especially physical risks, will manifest more acutely over the medium to 
longer term. 
 
Short term: 2020-2030 
Medium term: 2030-2040 
Long term: beyond 2040 
Plans and resilience measures need to be put in 
place in the more immediate term to mitigate the 
largest impacts in the current decade. 
 
We are aware of the need to implement climate 
risk mitigation immediately; hence we plan to 
achieve carbon neutrality (Scope 1 and 2) by 2030. 
 
The medium term time horizon reflects scientific 
data that indicates by 2040, global temperatures 
will rise 1.5 degrees above pre-industrial levels.  
 
To demonstrate our proactive action to manage 
Merlin’s climate impacts, we plan to maintain our 
carbon neutrality, initiate a programme on the 
decarbonisation of heat and continue to engage 
with our supply chain to manage our scope 3 
carbon emissions. 
We understand the importance of considering long 
term climate-related risks, as inaction in the near 
term could result in human harm, disruptions to 
normal operations and reputational damage or 
reduced asset values if we operate in at-risk areas, 
particularly as climate risk awareness matures in 
the coming years.  
 
Physical climate risks are also more likely to 
materialise in their most severe form in the 
latter half of the century. We plan to accelerate 
the decarbonisation of heat in the estate as well as 
continue to engage our supply chain to manage 
our Scope 3 carbon emissions. 
 
 
 
Scenario analysis 
Our research-led climate risk assessment covered a broad range of climate-
related risks, selected as appropriate to the geography and type of in-scope 
assets. This exercise identified the top eight climate-related risks to the 
business across each time horizon, together with certain climate-related 
opportunities. The climate-related risks assessed included physical risks and 
transition risks, across the RCP 4.5 and RCP 8.5 emissions scenarios. 
 
We recognise that climate change’s impact manifests in diverse ways 
geographically. We therefore identified the top climate-related risks at a 
site/business level and a regional level. The assessment qualitatively 
considered the impact and likelihood of a range of physical and transition 
climate-related risks by analysing the most up-to-date, peer-reviewed 
scientific literature, such as that published by the IPCC, CDP, the World 
Health Organisation and the International Energy Agency. To assess 
projected likelihood and frequency under each climate scenario, we utilised 
return period data (e.g., ‘1 in 50’ year return) published by the IPCC to 
inform the scoring methodology. 
 
The impact assessment considered hazard impact, financial impact and 
ease/cost of mitigation. Scoring ranged from minimal/no impact to 
catastrophic impact threatening the future of the business. 
 
The likelihood assessment was based on the probability, frequency, duration 
of impact and the speed at which the risk materialises, ranging from risks with 
a short duration that materialise gradually, to risks that materialise rapidly and 
endure over a significant period.  
 
Asset type vulnerabilities to each climate hazard were also accounted for in 
the scoring methodology to reflect whether the asset, as an indoor or 
outdoor entertainment location, possessed an inherent vulnerability to 
specific risks. For example, outdoor assets in theme parks are inherently 
more vulnerable to heatwaves and will require innovative adaptation solutions 
to protect infrastructure and customers as we will be unable to rely on air 
conditioning. The impact score was therefore elevated appropriately. 
 
When assessing financial impact, we factored in how each risk could impact 
our brand value and reputation, revenue, asset values, operational 
expenditure and capital expenditure, to understand the financial risk that 
climate-related risks pose to the business. 

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Top climate-related risks 
In 2023, we conducted a comprehensive qualitative assessment to identify the most significant climate-related risks to the business. We reviewed these risks in 2024 
and found that they remain relevant and unchanged.  
 
These key risks are outlined below, together with their potential implications and the actions we are taking to mitigate their impacts. During 2024 we have 
made substantial progress in addressing these actions through the continued implementation of our carbon neutral strategy. This includes significant 
investments in onsite renewable energy and the continued utilisation of our green capex fund. Further details on progress can be found on page 34, where we 
describe our four core delivery streams. These ongoing efforts demonstrate our commitment to actively working to mitigate climate-related risks and enhance 
Merlin’s resilience in the face of climate change. 
 
 
Time 
horizon 
Risk type 
Risk 
Risk description 
Risk impacts 
Actions 
Short 
term: 
2020-2030 
Transition 
Fuel source 
transition 
Energy mix shifts from fossil 
fuels to renewable energy, 
implying the reallocation of 
investment towards the 
uptake of and demand for 
low-carbon technologies. 
• Reduced asset values. 
• Costs of quicker than intended 
equipment upgrades due to shifts 
in demand/legislative 
requirements. 
• Capital expenditure to implement 
low carbon technologies. 
 
• We are implementing our carbon 
neutrality strategy for our Scope 
1 and 2 emissions. Onsite energy 
generation using solar and driving 
energy efficiency across the 
estate are vital pillars of the 
strategy. 
• New development projects 
prioritise air source heat pumps 
over natural gas boilers. 
Short 
term: 
2020-2030 
Transition 
Higher 
energy 
demand/cost 
 
Changes to seasonal 
patterns, temperature 
extremes and carbon 
taxation could each increase 
the operational costs of 
infrastructure. 
 
• Rise in energy prices due to 
support for low carbon 
generation and taxation. 
• Increased operational costs, 
fuelled by price increases and 
rising demand for cooling. 
• Increase in material and 
procurement costs due to supply 
chain disruptions and carbon tax 
on embodied carbon. 
• Increased uptake and expectation 
of use of circular economy 
principles. 
 
• Invest in onsite renewable 
energy. 
• Identify energy efficiency 
opportunities within our estate 
and use green capex and 
infrastructure capex funds to 
implement energy efficiency 
recommendations. Examples 
include LED lighting, variable 
frequency drives, activated filter 
media filtration systems at our 
aquariums, efficient pumps and 
building management systems. 
Medium 
term: 
2030-2040 
Physical 
Heatwave 
A heatwave is an extended 
period of hot weather 
relative to the expected 
conditions of the area at 
that time of year, which may 
be accompanied by high 
humidity. 
 
• Degradation of plant and 
equipment leading to increased 
energy demand and capital 
expenditure associated with 
replacement. 
• Increased operational costs. 
• Interrupted business operations 
and reduced workforce 
productivity. 
• Negative health and wellbeing 
impacts, which can also lead to 
reputational risks. 
• Reduced demand for sites 
without energy efficient cooling 
and/or ventilation. 
 
 
• Invest in shading at resorts and 
increase the number of misters, 
to help manage health and 
wellbeing impacts. 
• Engage suppliers on UV 
radiation/heatwave resistant 
materials. 
 
 

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33
Time 
horizon 
Risk type 
Risk 
Risk description 
Risk impacts 
Actions 
Medium 
term: 
2030-2040 
Physical 
Extreme 
weather 
events 
Extreme weather events are 
more frequent and incur 
greater impact from storms 
and heavy winds, 
exacerbated by changes to 
sea temperatures and 
seasonal patterns. 
• Repair costs and loss of access 
impacting revenues during 
extreme weather events. 
• Interrupted business operations 
and reduced workforce 
productivity. 
 
• Implement extreme weather 
strategies, such as hurricane 
emergency response plans, at our 
at-risk assets. 
• Ongoing review of natural 
catastrophe insurance 
requirements at key at-risk sites. 
 
 
Medium 
term: 
2030-2040 
Physical 
Fluvial 
flooding 
Flood events which are 
caused by a river exceeding 
the capacity of the channel 
and overflowing. 
 
• Repair costs and loss of access 
impacting revenues in a flood 
event. 
• Capital expenditure to install 
flood defence measures. 
• Reductions in regional investment 
and footfall. 
• Decline in asset value or stranded 
asset risk. 
 
 
• Implementation of flood 
mitigation solutions at sites 
prone to flooding. For example, 
at Thorpe Park Resort we have a 
flood mitigation area. 
Medium 
term: 
2030-2040 
Physical 
Water stress 
and drought 
 
Water becomes increasingly 
scarce, with supply unable to 
meet demand. As 
temperatures rise, average 
drought lengths could 
increase, with implications 
on water costs, supply 
chains and public health. 
 
• Rise in operational costs and 
downward pressure on asset 
values for water inefficient assets. 
• Capital expenditure to improve 
efficiency. 
• Increased operational costs. 
• Promote water saving initiatives 
like low water aerator faucets, 
waterless urinals and low flow 
showers across the Group for 
water efficiency. 
• Introduce low water maintenance 
gardens. 
Long 
term: 
beyond 
2040 
Physical 
 
Sea level 
rise and 
coastal 
flooding 
 
Flood events that occur due 
to increase in projected sea 
surface height, including tidal 
flooding. 
 
• Capital expenditure to install 
flood defence measures. 
• Interrupted business operations 
and reduced workforce 
productivity. 
• Heightened risk of stranded 
assets. 
 
 
• Implementation of flood 
mitigation solutions at sites 
prone to flooding. 
Long 
term: 
beyond 
2040 
Transition 
 
Supply chain 
and 
resources 
 
Physical impacts cause 
widespread disruption to 
production within supply 
chains. 
• Higher construction and 
procurement costs. 
• Business disruption causing loss of 
income. 
 
 
• Our Environmental Policy 
encourages responsible business 
relationships, supply chains and 
procurement strategies. 
• We have been engaging our 
supply chain to gather data that 
would support low carbon 
operation and resilience in the 
supply chain. 
 
 
 
 
Opportunities  
We have identified several climate-related opportunities that can be leveraged to provide climate-related performance to stakeholders and customers. In the 
short and medium term, by investing in renewable technologies, we intend to harness continual improvements in our energy efficiency performance and 
secure progress towards achieving our carbon neutral goals, enhancing Merlin’s reputation, and building resilience. We are committed to investing in climate 
adaptation measures, to secure the opportunities associated with future-proofing our business to physical climate-related risks, such as ensuring the continued 
safety of customers and longevity of our attractions. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
ENVIRONMENTAL, SOCIAL AND GOVERNANCE 
CLIMATE-RELATED  
REPORTING 
 
 
 
34
Impact of identified climate-related risks and opportunities on the 
business, strategy, and financial planning 
The Merlin Board recognises that climate change will have an impact on our 
business. Therefore, we intend to ensure that our business, strategy and 
financial planning fully account for climate-related issues.  
We have integrated climate-related considerations into our business strategy 
in several ways. Environmental and sustainability issues relating to building 
materials, lighting, water and energy efficiency systems are accounted for 
within our ‘New Development Checklist’ and ‘Sustainability Good Practice 
Guide’ which offer detailed sustainability specifications intended for use 
across all business lines. These include requirements around 
renewable energy, energy efficiency and water efficiency minimum 
standards as examples. 
 
To minimise our impact on the environment, we aim to align all activities 
with Merlin’s business goals through our Environmental Policy, which 
promotes environmental responsibility, awareness and communication 
initiatives across the business.  
 
Our energy and carbon strategy includes four core delivery streams that 
demonstrate our growing aspiration around carbon neutrality:  
 
Onsite renewable energy generation – we completed the construction of 
a 1.8MWp solar car port at LEGOLAND California Resort and 
continue to work with partners on the delivery of solar photovoltaic 
projects at LEGOLAND Windsor Resort (1.2 MWp) and Gardaland 
Resort (3 MWp). We are exploring solar car port opportunities at 
Alton Towers Resort, Chessington World of Adventures Resort, 
Thorpe Park Resort, LEGOLAND Deutschland Resort, Heide Park 
Resort, LEGOLAND Billund Resort and LEGOLAND Florida Resort. 
 
Energy efficiency capital projects – utilising the 2024 ‘green capex’ fund, 
we carried out energy efficiency projects with annual savings of 
3,924 MWh. We plan to continue to invest in projects, for both 
carbon reduction and climate adaptation initiatives, using this fund 
through to 2030 and beyond. 
 
 
Green energy procurement – we have a contract for green tariffs for all UK 
sites where Merlin is responsible for energy procurement and at 
Cadbury World. We also have green tariffs contracts at Heide Park 
Resort in Germany and SEA LIFE Benalmadena in Spain.  
 
Training and carbon awareness – our ‘Good Practice Guide’ is available in 
digital and print formats to all facilities teams and general managers. We 
run a bi-monthly carbon awareness engagement workshop. These 
sessions facilitate the exchange of best practices among teams while 
providing specialised carbon reporting training for designated 
'sustainability champions', so they are equipped with the skills to 
accurately submit consumption data for carbon calculations, ensuring 
precise and comprehensive carbon tracking across the business. 
 
Sustainability and climate-related issues are considered in our annual financial 
planning processes, including long term planning for larger sustainability 
projects. In the event of extreme weather events materialising at sites, short 
term capital funding is reallocated as required. 
 
Resilience of Merlin’s strategy, taking into consideration different 
climate-related scenarios 
From the comprehensive climate risks assessments in the RCP 4.5 and RCP 
8.5 scenarios, we have gained a clear understanding of our climate-related 
risks and opportunities. We have then conducted scenario analysis using these 
climate scenarios as they span a range of likely emissions scenarios 
and associated risks and align with leading climate science and best practice. 
This information is enabling us to identify a variety of mitigation measures 
to reduce our vulnerability and exposure to climate-related risks, as set 
out below. 
 
Scenario 
Average 
temperature 
rise 
Transition 
An overview of what the operating 
environment could look like in this 
scenario 
How we secure resilience 
Scenario 1: RCP 4.5 – 
characterised by 
significant policy action 
and market forces to 
decarbonise and meet the 
Paris Climate Agreement 
1.7 – 3.2°C by 
2100 
Lower emissions scenario 
where there is increasing 
policy action to meet the 
Paris Climate Agreement.  
 
Transition risks dominate. 
Economic – substantial regulatory and 
market pressure to decarbonise and 
associated costs to meet these 
demands. 
 
Environmental – less physical risk, 
although c.2°C warming still presents 
substantial physical climate risks. 
Implementing our carbon neutrality 
Scope 1 and 2 strategy, championing 
policies to drive decarbonisation of 
heat, and engaging our supply chain to 
reduce their carbon emissions. 
Scenario 2: RCP 8.5 – 
characterised by 
significant changes in 
weather patterns and 
severe physical hazards 
3.2 – 5.4°C by 
2100 
Higher emissions, 
business as usual scenario 
where policy action is 
negligible and warming 
rises drastically.  
 
Physical risks dominate. 
Economic – permanently stunted GDP 
growth and severe economic and 
social shifts. 
 
Environmental – chronic changes to 
weather patterns and ecosystems 
causing severe impacts on a global 
scale. 
Introducing stringent mitigation 
measures onsite at the most at-risk 
assets to support climate adaptation 
and resilience across our portfolio.  
 
Carrying out appropriate due diligence 
on climate risks for acquisitions and to 
support capital deployment. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
ENVIRONMENTAL, SOCIAL AND GOVERNANCE 
CLIMATE-RELATED  
REPORTING 
 
 
 
35
RISK MANAGEMENT 
Disclose how the organisation identifies, assesses, and manages climate-related 
risks 
 
Processes for identifying and assessing climate-related risks 
As set out above, by adopting a dual-scale approach we have identified and 
assessed climate-related risks and opportunities for the business and 
assessed their potential likelihood and impact, relative to each other. The 
Group risk register is reviewed annually and categorises risks under: Health, 
safety and security risk; Commercial and strategic risk; Climate risk and 
Financial risk. It outlines the likelihood (L) and impact (I) score (1-4), residual 
risk (L x I) and mitigation measures, with scores for climate-related risks 
determined by the Group Sustainability Director via a formalised 
methodology set out in our risk management framework, and further 
reviewed by the Executive Committee.  
Processes for managing climate-related risks 
We have integrated several risk management procedures into our 
operations to ensure material risks facing the business are identified, 
assessed and managed effectively. Two notable procedures are the review of 
the Group’s risk appetite and the management of the Group risk register.  
 
The Group’s risk appetite falls into two distinct categories. Firstly, 
compliance risk, whereby the Group must comply with legislative or 
regulatory requirements in all territories where the Group operates. 
Secondly, commercial risk, which is defined as the risks taken to maximise 
profitable growth and sustainable returns. These must be aligned with the 
Group’s environmental policy.  
 
The Group uses quantitative and qualitative measures to ensure effective 
governance of the Group’s risk appetite. Quantitative measures can broadly 
be defined as those relating to financial and non-financial targets, including 
EBITDA and operating profit, whilst qualitative elements are our 
reputational impact and compliance with laws and regulations.  
  
Our internal control and risk management frameworks are designed to 
manage risk by setting out clear communication channels, accountabilities 
and authority levels, formalising responsibilities for overseeing, monitoring 
and reporting on our material climate risks. The Merlin Board are 
responsible for reviewing these frameworks annually, alongside strategic 
planning and business performance monitoring to ensure that our ‘top down’ 
and ‘bottom up’ risk management approach remains robust and effective. 
  
We appreciate that climate-related risks can materialise with little warning 
and we are therefore committed to adopting an agile approach with 
response plans in place across our attractions. This enables us to limit 
damage to assets caused by climate change events. Furthermore, our 
approach to decarbonise heat using air source heat pumps in new 
developments will enable us to mitigate numerous climate-related risks, such 
as the increased cost of carbon taxation.  
 
Overall risk management 
By developing a full understanding of the material climate-related risks facing 
the business, we have embedded processes for identifying, assessing and 
managing individual climate-related risks within our Group internal control 
and risk management frameworks. We have created a climate risks section in 
our corporate risk register containing the risks as set out on pages 21 to 24. 
The process to review, manage and mitigate these risks remains as described 
in this disclosure, with input from the sustainability team and oversight by the 
Executive Committee. 
 
METRICS AND TARGETS 
Disclose the metrics and targets used to assess and manage relevant climate-related 
risks and opportunities where such information is material 
 
Metrics used to assess climate-related risks and opportunities in line 
with Merlin’s strategy and risk management processes 
ESG metrics are determined by the Merlin Board, which we track and review 
using a rolling base year approach. Each year we report this data with the 
previous year adopted as the base year. Metrics include:  
 
Energy consumption (MWh);  
 
GHG emissions (tCO2e/£1 million) of Scope 1 and Scope 2 emissions 
for our UK and Global (excluding UK) operations; and 
 
Scope 3 business travel emissions (UK operations only). 
 
We report our GHG emissions under Scope 1 and Scope 2 as set out below. 
The methodology adopted for calculating CO2 emissions aligns with the GHG 
Protocol - Corporate Standard, and the 2019 HM Government 
Environmental Reporting Guidelines.  
 
We report Scope 3 business travel as required by the UK streamlined Energy 
and Carbon reporting regulation. We plan to expand Scope 3 emissions 
reporting to include all material categories and geographies beyond the UK in 
2025. This expansion will provide a more comprehensive overview of Merlin’s 
global environmental impact. 
 
Targets used to manage climate-related risks and opportunities and 
performance against targets 
We have set a carbon neutral target by 2030 for Scope 1 and 2 emissions. 
 
In our case, carbon neutrality means that we expect to reduce emissions 
predominantly by energy efficiency measures, onsite and offsite renewable 
projects and green electricity procurement, followed by high quality offsets 
for residual carbon. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
ENVIRONMENTAL, SOCIAL AND GOVERNANCE 
CLIMATE-RELATED  
REPORTING 
 
 
 
36
Streamlined energy and carbon reporting  
The Company is required to report each year on its carbon dioxide emissions, which are set out in the table below. We have followed the UK 2019 HM 
Government Environmental Reporting Guidelines and the Greenhouse Gas Protocol – Corporate Standard. For location-based electricity emissions factors we 
have used US – EPA Power Profiler v13.2 2024 and IEA Emission Factors 2024 for the UK, EU and rest of the world. For electricity market-based factors, we 
have used 2024 Green-e® Residual Mix Emissions Rates for US; AIB – European Residual Mixes 2023 for UK and EU; Australia National Greenhouse Accounts 
Factors 2024 for Australia; and IEA Emissions Factors 2024 for the rest of the world. We have used UK Government GHG Conversion Factors for Company 
Reporting 2024 for non-electricity carbon activities. We have chosen the financial control boundary method as this allows us to report on all sources of 
environmental impact over which Merlin has financial control. 
In the period covered by this report, Merlin progressed a series of energy efficiency initiatives such as life support system filtration optimisation, LED lighting 
optimisation, variable frequency drives and solar photovoltaic across the estate. Together these projects are expected to save 3,924 MWh annually. In this 
period, in addition to green tariff contracts at Merlin’s UK attractions, Heide Park Resort in Germany and SEA LIFE Benalmadena, we purchased renewable 
energy attributes certificates in China, Italy, Hong Kong, Turkey and Germany. The attributes are backed by Renewable Energy Guarantees of Origin (REGOs), 
Guarantees of Origin (GoOs) and International Renewable Energy Certificates (iRECs). 
  
Our carbon reporting period for 2024 is from September 2023 to August 2024 (2023: September 2022 to August 2023). The KPI for measuring our carbon 
emissions trend is carbon emissions per £1 million of revenue. Our reported carbon intensity ratio, that measures the usage of CO2 equivalent (CO2e) as 
compared to revenue, decreased from 48 to 47 gross tCO2e per £1 million of revenue. This is a 1% carbon intensity decrease (market-based) on the 
2023 figure.  
 
Our target is to achieve carbon neutrality in Scope 1 and 2 by 2030. 
 
 
2024 
2023 
 
UK  
Global  
(excluding UK) 
UK  
Global  
(excluding UK) 
Energy consumption used to calculate emissions (MWh) 
114,081 
282,385 
114,785 
285,664 
Emissions from combustion of natural gas, oil and LPG in tCO2e (Scope 1) 
7,521 
11,920 
7,496 
12,643 
Emissions from combustion of fuel for transport purposes in tCO2e (Scope 1) 
532 
1,220 
666 
1,476 
Emissions from use of CO2 for food and beverage purposes in tCO2e (Scope 1) 
11 
34 
11 
33 
Refrigerant emissions from refrigeration systems in tCO2e (Scope 1)  
705 
1,735 
647 
1,539 
Emissions from purchased electricity and district heating (Scope 2, location-based) 
13,729 
74,913 
14,399 
79,489 
Emissions after applying purchased green emissions in tCO2e (Scope 2, market-based) 
3,294 
70,355 
2,200 
76,071 
Emissions from business travel in rental cars or employee-owned vehicles where company 
is responsible for purchasing the fuel in tCO2e (Scope 3) 
131 
Not reported 
144 
Not reported 
Total gross in tCO2e 
12,194 
85,264 
11,164 
91,762 
 
 
 
 
 
Group total in tCO2e 
97,458 
102,926 
Group revenue (£m) 
2,057 
2,125 
Intensity ratio: Group gross tCO2e / £1 million revenue 
47 
48 
 
 
Table notes: 
 
Scope 1 refers to direct emissions (natural gas, LPG, heating oil, refrigerants, diesel, petrol). 
 
Scope 2 refers to indirect emissions (purchased electricity, purchased heat). 
 
Under Scope 3 emissions we report UK business travel mileage (a subset of scope 3 category 6 business travel). 
 
Our annual carbon reduction target is measured based on market-based emissions. 
 
We are not able to exclude some emissions from outsourced operations in food and beverage, games and photography areas, due to the complexity of determining their share of emissions. We have 
also not excluded electricity linked to electric vehicle chargers used by guests because this is deemed not material in the reporting period. 
 
Defra carbon reporting factors 2024 were used for all conversions to MWh based on Gross Calorific Value (CV) (except for business mileage where Net CV was applied; this is less than 0.05% of our 
overall calculated energy). 
 
1MWh is equivalent to 1,000kWh. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
 
SECTION 172 
STATEMENT 
 
 
 
 
37
The Board of Directors of the Company (the Board) recognises its responsibility to maintain high standards of business conduct and consider the impact on 
all stakeholders when making decisions, including the likely consequences of any decision in the long term. The Company is managed by the Board, which 
currently comprises representatives of its principal shareholders, an independent Chairman and two independent Non-executive Directors. The same 
shareholder representative Directors, independent Chairman and independent Non-executive Directors, together with the Group’s Chief Executive Officer 
and Chief Financial Officer, also meet regularly as the Board of Merlin Entertainments Limited (the Merlin Board), For more information on the Boards’ 
responsibilities, see page 38. 
 
The Board has considered the analysis undertaken by the Merlin Board on how it has exercised its duty to promote the success of the Group during the year 
with regard to the matters set out in section 172 of the Companies Act 2006. After careful consideration, bearing in mind the division of responsibilities for 
the business of the Group between the Company and the Merlin Board, and while acknowledging the need for the Board to exercise overall management and 
supervision of the Group and to exercise independent judgement, the Board has adopted a section 172 statement in relation to the Company itself which is 
consistent with that produced by the Merlin Board. Further information in the Annual Report on how the Merlin Board has exercised its duty to promote the 
success of Merlin during the year with regard to the matters set out in section 172, including examples of how these duties have been applied, can be found 
throughout the Annual Report as set out below.  
 
The Board takes its responsibility to understand the views of stakeholders seriously and will continue to consider stakeholder interests in its decision making 
processes in 2025. See page 41 for more information. 
 
Section 172 duties 
Key examples 
Page 
Key examples 
Page 
Consequences of decisions in the long term  
The Board and the Merlin Board approve the Group’s strategy 
which includes long term growth ambitions. Accordingly, the 
long term consequences for the Company and its stakeholders 
are always factored into strategic decisions. 
 
 
 
 
Chief Executive’s introduction 
4 to 5 
Environmental, social and 
governance 
25 to 27 
Business model 
7 
Climate-related reporting 
31 to 33 
Financial and operating review 
11 
Corporate governance 
41 
Principal risks 
19 to 24 
 
 
Employee interests  
The Board and the Merlin Board recognise that a strong 
corporate culture which fosters employee engagement and 
belonging is important to achieving the Company’s vision 
and objectives. 
 
 
 
 
KPIs 
1 
Principal risks 
19 to 24 
Chief Executive’s introduction 
4 
Environmental, social and 
governance 
25 to 27 
Business model 
9 to 10 
Corporate governance 
40 to 41 
Fostering business relationships with suppliers, customers 
and others 
The Board and the Merlin Board identify guests as key 
stakeholders and Merlin constantly monitors guest feedback to 
measure the quality of their experience and drive improvements. 
The Board and the Merlin Board believe a collaborative 
approach with suppliers and business partners provides mutually 
beneficial relationships, enabling engagement on matters that are 
in both parties’ interests. 
 
 
 
 
KPIs 
I 
Principal risks 
22 
Chief Executive’s introduction 
4 to 5 
Environmental, social and 
governance 
25 
Business model 
7 to 9 
Corporate governance 
41 
Financial and operating review 
18 
 
 
 
 
 
 
 
 
 
 
Operational impact on community and environment 
The Board and the Merlin Board promote an ethical operating 
culture and high animal welfare standards, and are committed to 
managing environmental impacts through our sustainability 
strategy. The Board and the Merlin Board support Merlin’s 
partnership with two charities. 
 
 
 
 
Business model 
9 
Health, safety and security 
28 to 29 
Principal risks 
21 to 24 
Climate-related reporting 
30 to 36 
Environmental, social and 
governance 
25 to 27 
 
 
 
 
 
 
Maintaining a reputation for high standards of business conduct 
The Board and the Merlin Board ensure that policies and 
procedures are in place to support the highest standards of 
business conduct and receives regular reports to monitor 
compliance. The Merlin Board is involved in the management of 
issues which may have a material impact on the 
Company’s reputation. 
 
 
 
 
KPIs 
1 
Environmental, social and 
governance 
25 
Business model 
9 
Corporate governance 
38 to 41, 
46 
Principal risks 
19 to 24 
 
 
 
 
 
 
 
 
 
 
Act fairly between owners of the Company 
The Board and the Merlin Board act in accordance with the 
terms of the Shareholder Investment Agreement. 
 
 
 
 
Business model 
10 
Corporate governance 
39 to 41 
 
 
 
 
 
On pages 38 to 41 we set out our corporate governance framework including Board and Committee responsibilities. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
GOVERNANCE 
CORPORATE 
GOVERNANCE 
 
 
 
 
38
Overview 
The Board is committed to maintaining the highest standards of governance across the Group and recognises that a strong corporate governance framework is 
fundamental to achieving Merlin’s strategic objectives.  
 
Merlin’s overriding purpose is to bring joy, create connections and make memories and we work with our stakeholders to create truly memorable experiences 
for guests as well as long term value for our investors. Our corporate governance framework has been developed to safeguard these objectives. 
 
 
 
 
 
 
 
 
 
 
The responsibilities of the Merlin Board are as follows: 
• 
Establishes and maintains an effective corporate governance framework in conjunction with 
the Board and ensures our culture is aligned with our purpose, vision and strategy. 
• 
Determines the business strategy and optimal structure of the Group. 
• 
Approves the budget, capital plan, major capital projects and strategic transactions. 
• 
Oversees operational and financial performance as well as environmental, social and 
governance (ESG) performance metrics. 
• 
Determines the Group’s risk appetite and overall approach to risk management. 
• 
Approves the appointment of key members of executive management. 
• 
Maintains effective engagement with shareholders and other stakeholders. 
Merlin Board 
Executive Committee 
 
Manages the Group’s day-to-day operations 
and performance. 
 
Develops strategic plans for consideration by the 
Merlin Board. 
 
Implements the Group’s strategy, approving  
capital projects and evaluating new business 
opportunities. 
 
Ensures that the business complies with all applicable 
legal and governance requirements. 
 
Establishes an effective risk management framework 
to manage risks and opportunities. 
 
Approves ESG related projects and oversees ESG 
performance via quarterly dashboards. 
Board Committees 
Health, Safety 
and Security 
Committee 
(HSS) 
 
Ensures HSS matters are managed effectively and 
proactively throughout the Group. 
 
Oversees the efficacy and implementation of HSS 
policies and procedures. 
 
Monitors processes for identifying and managing 
HSS risks. 
 
Reviews the skills, effectiveness and levels of resource 
within our HSS teams. 
 
Audit 
Committee 
 
Oversees the effectiveness of the Group’s system of 
internal controls and overall risk management. 
 
Monitors the integrity of financial and non-financial 
reporting disclosures, including climate-risk reporting. 
 
Reviews external and internal audits, including 
monitoring and reviewing the effectiveness of the 
internal audit function and overseeing the performance 
and independence of external auditors. 
 
Monitors the effectiveness of our whistleblowing and 
fraud policies. 
Remuneration 
Committee 
 
Makes recommendations in relation to the 
remuneration and performance objectives of the 
Chief Executive Officer and Executive Committee 
members.  
 
Reviews Merlin’s executive remuneration policy with 
reference to independent remuneration research and 
professional advice. 
 
Reviews remuneration arrangements for outgoing 
Executive Committee members. 
ESG Council 
 
Ensures ESG strategy is 
effective and aligned 
with Group strategy. 
 
Oversees 
implementation, 
measurement and 
reporting of 
performance against 
ESG strategy goals and 
compliance with ESG 
related reporting 
requirements. 
Capital Investment 
Committee 
 
Reviews initial 
proposals for 
capital projects.  

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
GOVERNANCE 
CORPORATE 
GOVERNANCE 
 
 
 
 
39
The Board and the Merlin Board 
The Company is managed by its Board of Directors (the Board) which 
currently comprises representatives of its principal shareholders, an 
independent Chairman and two independent Non-executive Directors. The 
Board meets as required by the Shareholder Investment Agreement (see 
page 10), to govern the Group and consider those matters requiring specific 
approval by the Company. 
 
The same shareholder representative Directors, independent Chairman, and 
independent Non-executive Directors, together with the Group’s Chief 
Executive Officer and Chief Financial Officer, meet regularly as the Merlin 
Board to provide leadership and set the strategy for the Group. 
 
The responsibilities of the Merlin Board are summarised on page 38. 
 
2024 priorities  
During 2024 the main areas of focus for the Merlin Board were as follows: 
 
Strategic plan, portfolio strategy and capital allocation plan. 
 
Operating model and organisational structure. 
 
Potential acquisitions and new IP agreements. 
 
Digital and data transformation strategy. 
 
Major capital project approvals and oversight of progress with existing. 
projects, such as LEGOLAND Shanghai. 
 
Development of ESG strategy. 
 
Refinancing of the Group’s long term debt. 
 
 
 
Board Committees 
The following Committees have been in operation during the year and unless 
otherwise stated, remain. The responsibilities of the Committees are 
summarised on page 38 above. 
 
Health, Safety and Security Committee  
The Committee membership comprises an independent chair, representatives 
from each of the investor consortium, two of whom are Board members, and an 
independent Non-executive Director. Meetings are also attended by the 
Group’s Chief Executive Officer and Chief Financial Officer, together with the 
Group Safety, Engineering and Security Director and the Chief Operating Officer 
of the Gateway Attractions and Resort Theme Parks Operating Groups. 
 
Audit Committee  
The Committee membership comprises representatives from two members 
of the investor consortium, one of whom is a Board member with recent and 
relevant financial experience who chairs the Committee. 
 
Remuneration Committee  
The Committee membership comprises the independent Chairman and 
representatives of each of the investor consortium, all of whom are Board 
members. The independent Chairman chairs the Committee. 
 
Other Committees 
In addition to the Board Committees, there are the following 
non-Board Committees. 
 
Executive Committee  
Chaired by the Chief Executive Officer, the Committee membership 
comprises all members of the Executive team who report into the Chief 
Executive Officer. The Committee reports back to the Merlin Board via the 
Chief Executive Officer. 
 
Capital Investment Committee  
During the year the Executive Committee formed the Capital Investment 
Committee to review initial proposals for capital projects ahead of review by 
the Executive Committee.  
 
ESG Council 
During the year the Executive Committee formed the ESG Council to 
manage the advancement of our ESG strategy and monitor progress against 
our ESG goals and reporting requirements. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
GOVERNANCE 
CORPORATE 
GOVERNANCE 
 
 
 
 
40
Corporate governance framework 
During 2024 the Board and the Merlin Board maintained a strong corporate 
governance framework and they continued to apply the Wates Corporate 
Governance Principles for Large Private Companies. Details of how the 
Group approaches these principles are set out below. 
 
Principle One – Purpose and Leadership 
An effective board develops and promotes the purpose of a company, and ensures that 
its values, strategy and culture align with that purpose.  
 
Merlin’s purpose is to bring joy, create connections and make memories. The 
business is based on strong brands and a global portfolio which is naturally 
balanced against the impact of external factors. Our purpose is aligned with our 
vision to be the global leader in branded entertainment destinations. In doing so 
we follow Merlin values that are set out on page 10. 
 
The Merlin Board continues to review and challenge Merlin’s strategy, 
performance, responsibility, and accountability so that every decision made is of 
the highest quality, and in line with the Group’s culture.  
 
The Group receives feedback from guests and employees via guest satisfaction 
surveys and employee engagement surveys. Where relevant this feedback is 
incorporated in Board papers. The business model of the Group is outlined in 
pages 7 to 10.  
 
Whilst the Board holds overall responsibility for developing and promoting the 
purpose of the Group, the Merlin Board and the Executive Committee ensure 
that the values, strategy and culture are embedded globally on their behalf.  
 
The Board Committees and Executive Committee review the effectiveness of 
key internal policies. For example, the Audit Committee reviews the 
effectiveness of the Group’s whistleblowing and fraud policies across 
the organisation. 
 
Principle Two – Board Composition 
Effective board composition requires an effective chair and a balance of skills, 
backgrounds, experience and knowledge, with individual directors having enough 
capacity to make a valuable contribution. The size of a board should be guided by the 
scale and complexity of the company. 
 
The Board is appointed in accordance with the Shareholder Investment 
Agreement. Each investor has nominated suitably qualified representatives to 
sit on the Board and the Merlin Board. The Directors possess a wide range 
of skills, backgrounds, experience, and knowledge across a broad range of 
businesses. The composition of the Board is considered appropriate for the 
size and complexity of the Company and the Chairman regularly elicits 
feedback from individual Board members on Board effectiveness. In March 
2025 an additional, independent Non-executive Director was appointed to 
the Board to further augment the Board’s industry experience. Details of the 
Board members can be found on pages 41 to 43.  
 
The Audit Committee, Remuneration Committee and Health, Safety and 
Security Committee have been in operation throughout the year. The 
Chairman of the Board and the Chair of each Committee is responsible for 
leading and facilitating constructive meetings. The Chairman of the Board 
regularly elicits feedback from other Board members on meeting 
effectiveness and governance.  
 
Careful consideration has been given to the appointment of the Chair of each 
Committee. The Audit Committee is chaired by an individual with recent and 
relevant financial experience. The Remuneration Committee is chaired by the 
independent Chairman. The Health, Safety and Security Committee is chaired by 
an independent health and safety expert. The responsibilities of the Board and 
these Committees are outlined on page 38. 
 
By the end of 2024, the Board, Merlin Board and Executive Committee together 
was comprised of 14 men and four women. Details of the gender mix of the 
Group and its senior management are set out on page 26.  
 
Principle Three – Directors Responsibilities 
The board and individual directors should have a clear understanding of their 
accountability and responsibilities. The board’s policies and procedures should support 
effective decision-making and independent challenge. 
 
The Board understands its responsibility for promoting the success of the 
Company for the benefit of shareholders and with consideration of its 
stakeholders. This is done in a way which is consistent with its ethical, legal, 
and regulatory responsibilities and the Company’s constitution. The Board, 
the Merlin Board and Committees are bound by a Shareholder Investment 
Agreement and respective terms of reference which give clear guidance on 
the matters and key strategic decisions which require Board or 
Committee approval.  
 
The Merlin Board met ten times during 2024, of which four meetings were 
conducted in person. The Merlin Board are provided with appropriate board 
packs in advance of the meetings, including project approval papers and updates 
on trading, financial performance, employee engagement and welfare, legal 
matters and management of key business risks.  
 
Key financial information is collated from the Company’s accounting systems. 
The Group’s financial information is externally audited, and its controls are 
reviewed regularly by the Group’s internal audit function. The Board delegates 
the scrutiny of financial information and controls to the Audit Committee. The 
Merlin Board delegates authority for the day-to-day management of the Company 
to the Executive Committee, which meets at least eight times each year.  
 
Principle Four – Opportunity and Risk 
A board should promote the long term sustainable success of the company by identifying 
opportunities to create and preserve value and establishing oversight for the identification 
and mitigation of risks. 
 
Oversight of risk management is performed on an ongoing basis through 
interaction with management and by risk being a regular item on Merlin Board 
agendas. Three Committees have specific responsibilities for risk management: 
 
Health, Safety and Security Committee – oversight and guidance on 
management of HSS risks. Responsible for ensuring compliance with 
legislation or industry standards in safeguarding guests, employees, visitors, 
and contractors. 
 
Audit Committee – oversight and guidance on financial process risk. 
Responsible for assessing the effectiveness of the Group’s overall approach 
to risk management and internal control. 
 
Executive Committee – oversight and guidance on management of 
commercial and strategic risk. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
GOVERNANCE 
CORPORATE 
GOVERNANCE 
 
 
 
 
41
The Board retains overall responsibility for risk management and the Merlin Board 
approves the risk management framework and material risks on a regular basis. 
Further details regarding the approach to risk management are set out on pages 
19 to 24. Long term strategic opportunities are highlighted through the Group’s 
strategic planning processes that the Board oversees. Other opportunities are 
brought to the attention of the Board when they arise. 
 
Principle Five – Remuneration 
A board should promote executive remuneration structures aligned to the long term 
sustainable success of a company, considering pay and conditions elsewhere in 
the company. 
 
Remuneration matters during the year together with all matters relating to 
executive remuneration are considered by the Remuneration Committee and 
recommended to the Merlin Board for approval, in line with the Committee’s 
terms of reference. Our remuneration policies and principles are aligned with 
shareholder interests to drive the Group’s performance and to support our 
overall values, purpose and strategy. A series of key principles underpin the 
Merlin remuneration structure - pay should be based on results and 
performance, consistent with best practice, and aligned to the long term 
success of the Group. 
 
During the year the Remuneration Committee ensured awards under 
management incentive plans for new employees and leavers were managed 
appropriately. More details are set out in note 5.6 to the financial statements. 
 
Principle Six – Stakeholder Relationships and Engagement  
Directors should foster effective stakeholder relationships aligned to the company’s 
purpose. The board is responsible for overseeing meaningful engagement with 
stakeholders, including the workforce, and having regard to their views when 
taking decisions. 
 
The Board are aware of the importance of fostering effective stakeholder 
relationships to enable the long term success of the Group. Details of how Merlin 
engages with stakeholders, including employees, is provided in the section 172 
statement on page 37. The Group’s business model also focuses on our 
interactions with customers, employees and investors; more information can be 
found on pages 7 to 10.  
 
Our Board paper guidance requires all new proposals for major capital 
projects to include a section on stakeholder engagement, including customers 
and employees, and how their views have been factored into project plans. 
Furthermore, Board papers also address the sustainability, accessibility and 
health and safety aspects of projects. This has improved the quality of Board 
papers and strengthened stakeholder voices in the Group’s 
development pipeline. 
 
 
Board membership 
The Directors currently serving are the independent Chairman, two Non-executive 
Directors and the members of the investor consortium, who also have the right to 
appoint observers to the Board, the Merlin Board and Committees. Each Director 
from the investor consortium has one vote at the Board and the Merlin Board. The 
Group’s Chief Executive Officer and Chief Financial Officer are executive roles and 
these positions do not have voting rights at Merlin Board meetings. The members 
of the Board during the year and at the date of this report are set out below. 
 
Roland Hernandez, Independent Chairman 
Roland was appointed as a Director and independent Chairman on 7 April 2020. 
He is the Founding Principal and Chief Executive Officer of Hernandez Media 
Ventures, a privately held company engaged in the acquisition and management of 
media assets. He has served in this capacity since January 2001. 
  
Before founding Hernandez Media Ventures, Roland served as Chairman of 
Telemundo Group, Inc., a Spanish-language television and entertainment company, 
from 1998 to 2000 and as President and Chief Executive Officer from 1995 to 
2000. He serves as a member of the Boards of US Bancorp, Fox Corporation, and 
Take-Two Interactive Software, Inc. He serves on the advisory board of Harvard 
Law School and previously served on the Board of Directors of Belmond Ltd, 
MGM Resorts International, Sony Corporation, Walmart Inc, and Vail Resorts, Inc.  
 
Roland received an A.B. in economics from Harvard College and a J.D. from 
Harvard Law School. 
 
Søren Thorup Sørensen, KIRKBI Shareholder Representative 
Søren was appointed as a Director on 26 June 2019, having also been a Non-
executive Director of Merlin since 2013, prior to Merlin’s initial public offering 
(IPO), representing KIRKBI. Søren has over 25 years’ experience in finance and is 
currently the Chief Executive Officer of KIRKBI A/S and Director of various entities 
in the KIRKBI Group. Søren chairs the Audit Committee. 
  
Søren is currently Deputy Chairman of LEGO A/S and a Non-executive Director of 
ISS A/S, Ole Kirk’s Foundation, ATTA Foundation, Koldingvej 2, Billund A/S and K2 
Fonden af 2023 and four fully owned subsidiaries of KIRKBI A/S. Søren was 
formerly a Partner, Chief Financial Officer of A.P. Moller – Maersk Group and 
Managing Partner of KPMG Denmark. 
 
Jørgen Vig Knudstorp, KIRKBI Shareholder Representative 
Jørgen was appointed as a Director on 26 June 2019, having previously been a 
Board observer while Merlin was listed. Jørgen is a Member of the Board of LEGO 
A/S and was formerly Executive Chair of the LEGO Brand Group during 2017-
2023. Jørgen joined the LEGO Group in 2001. He was President and Chief 
Executive Officer of the LEGO Group between 2004 and 2016.  
 
Jørgen also holds positions as a Member of the Board of Starbucks, a Member of 
the IMD Supervisory Board, Chairman of BrainPOP and Executive Advisor to the 
venture fund Innovation Endeavors LLC. He began his career at McKinsey & 
Company in 1998 and holds an M.Sc. and Ph.D. in Economics Management from 
Aarhus University in Denmark. 
 
Damir Hamzic, KIRKBI Shareholder Representative 
Damir was appointed as a Director on 1 February 2023, having previously been a 
Board observer. Damir joined KIRKBI A/S in 2018 and is currently Head of Circular 
Plastics Investments.  
 
Damir is a board member of Shanghai LEGOLAND Co., Ltd. Prior to joining 
KIRKBI Damir was a Group Vice President at Falck and a Director at Carnegie 
Investment Bank. He holds an M.Sc. in Finance & Accounting from Copenhagen 
Business School in Denmark. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
GOVERNANCE 
CORPORATE 
GOVERNANCE 
 
 
 
 
42
Joseph Baratta, Blackstone Shareholder Representative 
Joseph was appointed as a Director on 4 November 2019. Joseph Baratta is 
Blackstone’s Global Head of Private Equity Strategies and a member of 
Blackstone’s Board of Directors and Management Committee. 
  
Mr. Baratta joined Blackstone in 1998 and in 2001 he moved to London to help 
establish Blackstone’s corporate private equity business in Europe. Since 2012, 
Mr. Baratta has served as the firm’s Global Head of Private Equity and is located 
in New York.  
  
Mr. Baratta has served on the boards of many past Blackstone portfolio 
companies and currently serves as a member or observer on the boards of 
Ancestry, Candle Media, First Eagle Investment Management and Medline. He is 
also a former member of the Board of Trustees of Georgetown University, is a 
trustee of the Tate Foundation, and serves on the board of Year Up, an 
organization focused on youth employment.  
  
Before joining Blackstone, Mr. Baratta was with Tinicum Incorporated and 
McCown De Leeuw & Company. Mr. Baratta also worked at Morgan Stanley in 
its mergers and acquisitions department. Mr. Baratta graduated magna cum 
laude from Georgetown University. 
 
Peter Wallace, Blackstone Shareholder Representative 
(resigned 11 March 2025) 
Peter was appointed as a Director on 26 June 2019. Peter Wallace is the Global 
Head of Core Private Equity for Blackstone. Mr. Wallace leads Blackstone’s 
private equity investments in the services, leisure, and consumer/retail sectors. 
He also serves on several of the firm’s investment committees. 
  
Since joining Blackstone in 1997, Mr. Wallace has led or been involved in 
Blackstone’s investments in Alight Solutions, AlliedBarton Security Services, 
Allied Waste, American Axle & Manufacturing, Centennial Communications, 
Centerplate (formerly Volume Services America), Chamberlain Group, 
CommNet Cellular, Encore Global, GCA Services, International Data Group, 
Jersey Mike’s, LocusPoint Networks, Merlin Entertainments, Michaels Stores, 
New Skies Satellites, Pinnacle Foods/Birds Eye Foods, PSSI, SeaWorld Parks & 
Entertainment (formerly Busch Entertainment Corporation), Servpro, Sirius 
Satellite Radio, Tropical Smoothie Cafe, Universal Orlando, Vivint, Vivint Solar 
and the Weather Channel. 
  
He currently serves on the Board of Directors of Chamberlain Group, 
CoreTrust, Fortrex, International Data Group, Jersey Mike’s, Merlin 
Entertainments, Servpro, and Tropical Smoothie Cafe. He is a trustee of 
Children’s Aid Society, one of America’s oldest and largest children’s nonprofits. 
  
Mr. Wallace received an A.B from Harvard College, where he graduated magna 
cum laude. 
 
Natacha Jamar, Blackstone Shareholder Representative 
Natacha Jamar was appointed as a Director on 11 March 2025, having 
previously been a member of the Audit Committee, Health, Safety and Security 
Committee and an observer at the Remuneration Committee.  
 
Natacha is a Senior Managing Director in Blackstone's Private Equity Group, 
based in London, and she is responsible for Blackstone's healthcare private 
equity investing in Europe. Natacha joined Blackstone in 2009, and has been 
involved in the execution of a number of Blackstone’s investments including in 
ICS/Pulse, Versace, Armacell, Merlin Entertainments, BME Group and 
Huws Gray.  
 
Natacha holds an A.B. from Princeton University. 
 
Dushy Sivanithy, CPP Investments Shareholder Representative  
Dushy was appointed as a Director on 3 October 2024. Dushy leads the CPP 
Investments private equity secondaries team, based in London, New York and 
Toronto, which undertakes a wide range of secondary transactions and liquidity 
solutions for both GPs and LPs. Dushy also sits on the Private Equity Investment 
Committee which oversees all of CPP Investments’ Private Equity activities.  
 
Prior to joining CPP Investments in 2018, Dushy was Head of Origination for 
Rede Partners. Prior to that he was an LP for 15 years, primarily with Pantheon, 
the global private equity Fund of Funds where he sat on the investment 
committees for Europe and Emerging Markets. He began his career at Morgan 
Stanley in Investment Banking. 
 
Dushy holds a BSc in Biochemistry from King’s College London. 
 
Ricardo Caupers, CPP Investments Shareholder Representative  
(resigned 30 September 2024) 
Ricardo was appointed as a Director on 25 January 2022. Ricardo is 
responsible for leading investment activities in Europe in the Sustainable 
Energies portfolio. Previously, he was a Managing Director in the Direct Private 
Equity group. 
 
Prior to joining CPP Investments in 2020, Ricardo was a Partner at Palamon 
Capital Partners, where he spent more than ten years focusing on investments in 
fast-growing European companies. While at Palamon, Ricardo led a number of 
investments in both consumer and retail as well as business services companies, 
including Retail Decisions, a B2B payments company, Thomas International, a 
talent assessment tools provider to small and medium sized businesses, 
Feelunique, a European online retailer of branded beauty products, and The Rug 
Company, an international brand of contemporary designer home furnishings. 
He led the successful sale of Retail Decisions to ACI Worldwide, and Feelunique 
was eventually exited by Palamon to international beauty retailer Sephora after 
his departure. 
 
Previously, he worked for The Boston Consulting Group in New York and 
London from 1999 to 2008, leading strategic advisory projects for Fortune 
500 corporates.  
 
Ricardo holds a BA in Business Administration from Universidade Católica 
Portuguesa and an MBA from Harvard Business School. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
GOVERNANCE 
CORPORATE 
GOVERNANCE 
 
 
 
 
43
Amy McPherson, Non-executive Director 
Amy was appointed as Director on 29 November 2023. Formerly the President 
and Managing Director of Europe for Marriott International responsible for 
hotel operations and development, Amy has over 30 years’ experience in the 
hospitality industry. Prior to her Europe position, Amy was Executive Vice 
President of Global Sales and Marketing for Marriott with responsibilities 
including Marriott Rewards, digital/ecommerce, global sales, worldwide 
reservations and customer care. Previous Marriott appointments include the 
role of Senior Vice President of Global Revenue Management and Vice President 
of Finance and Business Transformation. She is currently a primary investor and 
consultant for KidsKnowBest, a London based media company. 
  
Amy also serves as Non-Executive Director of PVH Corporation and the Royal 
Caribbean Group. She holds a Bachelor of Business Administration Degree in 
Management and Economics from James Madison University, and has an MBA in 
Finance from the College of William & Mary. 
 
Ron Bension, Non-executive Director 
Ron was appointed as Director on 11 March 2025. Ron Bension served as 
President and Chief Executive Officer of ASM Global since March 2021 through 
October 2024, when the company was sold to Legends for a sector record of 
$2.4 billion. ASM Global is a leading provider of innovative venue services and 
live experiences with a portfolio of more than 450 venues on five continents 
including arenas, stadiums, convention and exhibition centers, and performing 
arts venues.  
 
Prior to joining ASM Global, Mr. Bension was with Live Nation Entertainment, 
Inc. for ten years serving as President of Venue Nation where he oversaw the 
operation of 140 clubs, theaters, and amphitheaters around the USA. Before 
joining Live Nation, Mr. Bension held principal roles as Chief Executive Officer 
of TicketsNow, Gameworks, LLC and Tickets.com. Mr. Bension also served as 
Chairman and Chief Executive Officer of Universal Studios Resorts Group from 
1990 to 1997, where he oversaw their multi-billion dollar expansion programs 
in Hollywood, Orlando and Osaka, Japan. He served on the board of 
Sea World, now United Parks from 2016 to February 2025. He currently serves 
as a Trustee at Art Center College of Design in Pasadena. 
 
 
Key members of the Merlin Executive Committee 
The key members of the Executive Committee together with the Directors 
of the Board form the Merlin Board. Details of Merlin’s key executives are set 
out below. 
 
Fiona Eastwood, Chief Executive Officer  
Fiona Eastwood was appointed as Chief Executive Officer of Merlin 
Entertainments in February 2025, having previously been appointed to the 
role on an interim basis in November 2024 following the resignation of 
Scott M O’Neil. This follows nearly a decade of experience at the business, 
including most recently as Chief Operating Officer with responsibility for 
Gateway Attractions globally, encompassing the existing Gateway estate, new 
openings and franchise operations, and Merlin's Resort Theme Parks across 
the UK (Alton Towers Resort, Thorpe Park and Chessington World of 
Adventures Resort) and Europe (Gardaland Resort in Italy and Heide Park 
Resort in Germany).  
 
Having joined Merlin in 2015 as Global Marketing Director for Gateway 
Attractions, Fiona was responsible for driving all aspects of brand strategy and 
marketing across an expanding global portfolio of brands. Prior to this, she 
worked as Managing Director of Consumer Products at BBC Studios, leading the 
successful turnaround of the division through organisational restructuring, digital 
transformation and international growth. In addition to her responsibilities at 
Merlin, Fiona plays a leading role in the wider sector, both as a Non-executive 
Director of UKHospitality and as a member of the UK Government’s Visitor 
Economy Advisory Council. 
 
She is committed to delivering Merlin’s growth strategy, with a particular focus 
on operational excellence, guest experience and performance. 
 
Fiona also serves as a trustee of Only a Pavement Away, a charity supporting 
people facing homelessness – along with prison leavers and veterans – get into 
the hospitality, pub and restaurant industry. 
 
Scott M O’Neil, former Chief Executive Officer  
Scott was appointed in November 2022. He resigned as Chief Executive 
Officer and from the Merlin Board in November 2024. 
 
Karim Hajjar, Chief Financial Officer 
Karim was appointed as Chief Financial Officer in February 2024. Karim oversees 
all aspects of the financial function, including financial management, planning, 
reporting, analysis, taxation, cash management, treasury, procurement. He plays a 
key role in strategic financial decision-making, such as capital allocation, 
investment decisions, budgeting, and risk management. In addition, he oversees 
mergers and acquisitions, new business development and property.  
Karim has over three decades of financial experience, including ten years as 
Group Financial Officer of publicly listed chemicals Group, Solvay S.A.. During 
his time Karim was an instrumental member of the leadership team that upgraded 
the portfolio and spearheaded record financial performance by structurally 
improving profitability, cash generation and returns, and integrating ESG to 
ensure the sustainability of performance. 
He has also held various senior positions with Shell and Tarmac Group, with 
expertise in mergers and acquisitions and capital market transactions, cost and 
cash management. Karim’s career commenced at Grant Thornton, where he 
began as a chartered accountant in London and went on to become one of the 
firm's youngest partners. 
Alistair Windybank, former Chief Financial Officer 
Alistair was appointed in November 2020. He resigned as Chief Financial 
Officer and from the Merlin Board in February 2024. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
GOVERNANCE 
DIRECTORS’  
REPORT  
 
 
 
 
44
The Directors have pleasure in submitting their report and the audited financial 
statements for the 52 week period ended 28 December 2024. Comparative 
figures relate to the 52 week period ended 30 December 2023. 
 
In order to make our Annual Report and Accounts more accessible, we have set 
out below where certain required disclosures can be found in other areas of this 
Annual Report. 
 
Strategic Report 
Non-financial and sustainability reporting 
The Companies Act 2006 requires the Company to disclose certain non-
financial and sustainability information within the Annual Report and Accounts. 
Information regarding Merlin’s approach to climate-related matters and our 
climate-related financial disclosures conforming to Paragraphs a) to h) of s414CB 
(A1), (2A) of the Companies Act 2006 are set out in the environmental, social 
and governance section on pages 25 to 36.  
 
Our disclosures relating to carbon dioxide emissions are set out on page 36. 
 
Further information regarding Merlin’s approach to the five non-financial 
reporting requirements of s414CB(1) of the Companies Act 2006 is set out in 
the environmental, social and governance section, as follows: 
 
Employees – see page 26. 
 
Social matters – see pages 25 to 27. 
 
Respect for human rights and anti-corruption and anti-bribery 
matters – see page 25. 
 
Environmental matters – see page 27. 
 
Other information 
Other information is set out as follows: 
 
Business review and future developments – see pages 1 to 36. 
 
Research and development – details about Merlin Magic Making are on 
pages 2 and 7. 
 
Directors – details of Directors that served during the year and up to the 
date of this Annual Report are on pages 41 to 43. 
 
Directors’ responsibilities statement – see page 46. 
 
Governance 
Wates Principles 
The Company has adopted the Wates Corporate Governance Principles for 
Large Private Companies. Details of the Wates Principles framework can be 
viewed on the website of the Financial Reporting Council (www.frc.org.uk). 
Details of how the Group approaches these principles are set out on pages 
40 to 41. 
 
Guidelines for Disclosure and Transparency in Private Equity 
Each of the consortium members is a private equity or ‘private equity-like’ 
investor. Accordingly, this Annual Report and Accounts complies with the 
Guidelines for Disclosure and Transparency in Private Equity for UK companies 
in private equity ownership. 
 
Other information 
Other information is set out as follows: 
 
Section 172 statement, including how we foster business relationships with 
suppliers, customers and others – see page 37. 
 
Corporate governance – see pages 38 to 43. 
 
 
Financial statements 
The financial statements contain information in the following areas: 
 
Capitalised interest – see note 2.2. 
 
Financial instruments – see note 5.3. 
 
Financial risk management – see note 5.3. 
 
Share-based payment transactions – see note 5.6. 
 
Related parties – see note 6.3. 
 
Subsidiaries and joint ventures – see note 6.7. 
 
Directors’ Report 
The Directors’ Report itself contains the sections detailed below. 
 
Share capital and related matters 
The Articles of Association do not contain any restrictions on the transfer of 
shares in the Company other than customary restrictions applicable where any 
amount is unpaid on a share (all the issued share capital of the Company as of the 
date of this Annual Report and Accounts is fully paid). Each ordinary share in the 
capital of the Company ranks equally in all respects. No shareholder holds shares 
carrying special rights relating to the control of the Company. 
 
Amendment to the Company’s Articles of Association 
The Company’s Articles of Association may only be amended by a special 
resolution of its shareholders passed at a general meeting of its shareholders. 
 
Appointment and removal of Directors 
The Company is governed by its Articles of Association, the Shareholder 
Investment Agreement and the Companies Act 2006 and related legislation, with 
regard to the appointment and replacement of Directors.  
 
Power of Directors in respect of share capital 
The Directors may exercise all the powers of the Company (including, subject 
to obtaining the required authority from the shareholders in general meeting, 
the power to authorise the issue of new shares and the purchase of the 
Company’s shares).  
 
Directors’ indemnities and insurance 
The Articles of Association of the Company permit it to indemnify the Directors 
of the Company or any Group company against liabilities arising from or in 
connection with the execution of their duties or powers to the extent permitted 
by law.  
 
The Company provided an indemnity in favour of the Directors and other Group 
company directors during the year. In addition, the Company has purchased 
Directors’ and Officers’ Liability Insurance, which provides cover for liabilities 
incurred by Directors in the performance of their duties or powers. No amount 
was paid under any Director’s indemnity or the Directors’ and Officers’ Liability 
Insurance during the year. 
 
Employee engagement 
Motion JVco Limited, as a holding company within the Group, has one employee. 
Employee engagement for any operating subsidiary is integrated into the Group’s 
overall workforce engagement and is not managed separately. 
 
Details of the Company's engagement with its stakeholders are included in the 
section 172 statement on page 37. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
GOVERNANCE 
DIRECTORS’  
REPORT  
 
 
 
 
45
Significant contracts 
There were no contracts of significance during the year to which the Company, 
or any of its subsidiary undertakings, is a party and in which a Director is or was 
materially interested. 
 
Branches outside the UK 
Motion JVco Limited has no branches outside the UK. 
 
Dividend  
No dividends were paid or recommended during the current or prior 
financial year.  
 
Subsequent events 
Subsequent to the year end, the Group completed a debt refinancing exercise as 
follows: 
• 
Issued $410 million (£330 million) of new senior secured notes 
entered into by the Company’s subsidiary Motion Finco S.à r.l. to 
mature in 2032. 
• 
Used the proceeds, net of fees, to repay the $400 million 5.75% senior 
secured notes due 2026 entered into by the Company’s subsidiary 
Merlin Entertainments Limited. 
 
Going concern  
The Directors consider that it is appropriate to adopt the going concern basis in 
preparing the financial statements.  
 
In making this statement the Directors have satisfied themselves that based on 
its current base case, the Group has access to sufficient cash funds and 
borrowing facilities and can reasonably expect those facilities to be available to 
meet the Group’s foreseeable cash requirements. 
 
For further details see note 1.1 to the financial statements. 
 
Political donations 
No entity in the Group made any political donations, or incurred any political 
expenditure (each as defined by the Companies Act 2006) in the 52 weeks 
ended 28 December 2024. 
 
Auditors 
As recommended by the Audit Committee, a resolution for the re-appointment 
of Ernst & Young LLP as auditors to the Company will be proposed. So far as 
the Directors are aware, there is no relevant audit information of which the 
auditors are unaware. The Directors have taken all reasonable steps to 
ascertain any relevant audit information and ensure the auditors are aware 
of such information. 
 
 
 
 
Approval of Annual Report  
The Strategic Report, Corporate Governance Report and the Directors’ Report 
were approved by the Board on 20 March 2025. 
 
For and on behalf of the Board 
 
 
Søren Thorup Sørensen 
Director 
20 March 2025 
 
Motion JVco Limited 
Registered number 12057312 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
GOVERNANCE 
DIRECTORS’  
RESPONSIBILITIES STATEMENT 
 
 
 
 
46
The Directors are responsible for preparing the Annual Report and the Group 
and parent Company financial statements in accordance with applicable law 
and regulations. 
 
Company law requires the Directors to prepare financial statements for each 
financial year. Under that law the Directors have prepared the Group financial 
statements in accordance with UK adopted international accounting standards 
and the parent Company financial statements in accordance with United 
Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting 
Standards, comprising FRS 101 ‘Reduced Disclosure Framework’, and 
applicable law).  
 
Under company law the Directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view of the state of affairs 
of the Group and parent Company and of the Group’s profit or loss for that 
period. In preparing each of the Group and parent Company financial 
statements, the Directors are required to:  
 
select suitable accounting policies and then apply them consistently; 
 
make judgements and estimates that are reasonable, relevant, reliable 
and prudent; 
 
provide additional disclosures when compliance with the specific 
requirements in IFRSs and in respect of the parent Company financial 
statements, FRS 101, is insufficient to enable users to understand the 
impact of particular transactions, other events and conditions on the 
Group and Company financial position and financial performance; 
 
state whether applicable UK adopted international accounting standards 
have been followed for the Group financial statements and United 
Kingdom Accounting Standards, comprising FRS 101 have been followed 
for the Company financial statements, subject to any material departures 
disclosed and explained in the financial statements; 
 
assess the Group and parent Company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern; and 
 
use the going concern basis of accounting unless they either intend to 
liquidate the Group or the parent Company or to cease operations, or 
have no realistic alternative but to do so.  
 
 
 
The Directors are responsible for keeping adequate accounting records that are 
sufficient to show and explain the parent Company’s transactions and disclose 
with reasonable accuracy at any time the financial position of the parent Company 
and enable them to ensure that its financial statements comply with the 
Companies Act 2006. They are responsible for such internal control as they 
determine is necessary to enable the preparation of financial statements that 
are free from material misstatement, whether due to fraud or error, and have 
general responsibility for taking such steps as are reasonably open to them to 
safeguard the assets of the Group and to prevent and detect fraud and 
other irregularities. 
 
Under applicable law and regulations, the Directors are also responsible for 
preparing a Strategic Report and a Directors’ Report that complies with that law 
and those regulations. 
 
The Directors are responsible for the maintenance and integrity of the corporate 
and financial information included on the company’s website. Legislation in the 
UK governing the preparation and dissemination of financial statements may differ 
from legislation in other jurisdictions. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
 
INDEPENDENT  
AUDITOR’S REPORT 
To the Members of Motion JVco Limited 
 
 
 
 
47
Opinion 
We have audited the financial statements of Motion JVco Limited (‘the 
Company’) and its subsidiaries (the Group) for the 52 weeks ended 
28 December 2024 (the period) which comprise of the consolidated income 
statement, the consolidated and Company statement of financial position, 
consolidated statement of cash flows, the consolidated statement of 
comprehensive income, the consolidated and Company statement of changes 
in equity and the related notes, including a summary of material accounting 
policy information. The financial reporting framework that has been applied 
in the preparation of the Group financial statements is applicable law and UK 
adopted International Accounting Standards. The financial reporting 
framework that has been applied in the preparation of the Company financial 
statements is applicable law and United Kingdom Accounting Standards, 
including FRS 101 ‘Reduced Disclosure Framework’ (United Kingdom 
Generally Accepted Accounting Practice). 
 
In our opinion: 
 
the financial statements give a true and fair view of the Group’s and of 
the Company’s affairs as at 28 December 2024 and of the Group’s loss 
for the 52 week period then ended; 
 
the Group financial statements have been properly prepared in 
accordance with UK adopted International Accounting Standards;  
 
the Company financial statements have been properly prepared in 
accordance with United Kingdom Generally Accepted Accounting 
Practice; and  
 
the financial statements have been prepared in accordance with the 
requirements of the Companies Act 2006. 
 
Basis for opinion  
We conducted our audit in accordance with International Standards on 
Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those standards are further described in the auditor’s responsibilities for the 
audit of the financial statements section of our report. We are independent 
of the Group in accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including the FRC’s Ethical 
Standard, and we have fulfilled our other ethical responsibilities in 
accordance with these requirements. 
  
We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion. 
 
Conclusions relating to going concern  
In auditing the financial statements, we have concluded that the Directors’ 
use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate. 
 
Based on the work we have performed, we have not identified any material 
uncertainties relating to events or conditions that, individually or collectively, 
may cast significant doubt on the Group and Company’s ability to continue 
as a going concern for a period of 18 months from when the financial 
statements are authorised for issue. 
 
Our responsibilities and the responsibilities of the Directors with respect to 
going concern are described in the relevant sections of this report. 
However, because not all future events or conditions can be predicted, this 
statement is not a guarantee as to the Group and Company’s ability to 
continue as a going concern. 
Other information  
The other information comprises the information included in the Annual 
Report, other than the financial statements and our auditor’s report thereon. 
The Directors are responsible for the other information contained within the 
Annual Report. 
 
Our opinion on the financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in this report, we do not 
express any form of assurance conclusion thereon.  
 
Our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial 
statements or our knowledge obtained in the course of the audit or otherwise 
appears to be materially misstated. If we identify such material inconsistencies 
or apparent material misstatements, we are required to determine whether 
this gives rise to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we conclude that there 
is a material misstatement of the other information, we are required to report 
that fact. 
 
We have nothing to report in this regard. 
 
Opinions on other matters prescribed by the Companies Act 2006 
In our opinion, based on the work undertaken in the course of the audit: 
 
the information given in the Strategic Report and the Directors’ Report 
for the financial year for which the financial statements are prepared is 
consistent with the financial statements; and 
 
the Strategic Report and Directors’ Report have been prepared in 
accordance with applicable legal requirements. 
 
Matters on which we are required to report by exception 
In the light of the knowledge and understanding of the Group and the 
Company and its environment obtained in the course of the audit, we 
have not identified material misstatements in the Strategic Report or 
Directors’ Report. 
 
We have nothing to report in respect of the following matters in relation to 
which the Companies Act 2006 requires us to report to you if, in our opinion: 
 
adequate accounting records have not been kept by the Company, or 
returns adequate for our audit have not been received from branches 
not visited by us; or 
 
the Company financial statements are not in agreement with the 
accounting records and returns; or 
 
certain disclosures of Directors’ remuneration specified by law are not 
made; or 
 
we have not received all the information and explanations we require 
for our audit 
 
Responsibilities of directors 
As explained more fully in the Directors’ responsibilities statement on page 
46, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for 
such internal control as the Directors determine is necessary to enable the 
preparation of financial statements that are free from material misstatement, 
whether due to fraud or error.  
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
 
INDEPENDENT  
AUDITOR’S REPORT 
To the Members of Motion JVco Limited 
 
 
 
 
48
In preparing the financial statements, the Directors are responsible for 
assessing the Group’s and the Company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using 
the going concern basis of accounting unless the Directors either intend to 
liquidate the Group or the Company or to cease operations, or have no 
realistic alternative but to do so. 
 
Auditor’s responsibilities for the audit of the financial statements  
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. Misstatements can arise from 
fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of 
users taken on the basis of these financial statements. 
 
Explanation as to what extent the audit was considered capable of 
detecting irregularities, including fraud  
Irregularities, including fraud, are instances of non-compliance with laws and 
regulations. We design procedures in line with our responsibilities, outlined 
above, to detect irregularities, including fraud. The risk of not detecting a 
material misstatement due to fraud is higher than the risk of not detecting 
one resulting from error, as fraud may involve deliberate concealment by, 
for example, forgery or intentional misrepresentations, or through collusion. 
The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below. However, the primary responsibility for the 
prevention and detection of fraud rests with both those charged with 
governance of the entity and management.  
 
Our approach was as follows: 
 
We obtained an understanding of the legal and regulatory frameworks 
that are applicable to the Group and Company and determined that 
the most significant which are directly relevant to specific assertions in 
the financial statements, are those that relate to the reporting 
framework (UK adopted International Accounting Standards in 
conformity with the requirements of the Companies Act 2006, and 
FRS 101 and the Companies Act 2006), Health and Safety regulations 
and the relevant tax compliance regulations in the jurisdictions in 
which the Group operates. 
 
We understood how Motion JVco Limited is complying with those 
frameworks by making enquiries of management, those responsible for 
legal and compliance procedures and the Company Secretary. We 
corroborated our enquiries through our reading of Board and other 
relevant Committee minutes, discussions with the Audit Committee, 
review of whistleblowing reports and any correspondence received 
from regulatory bodies. 
 
 
 
 
 
 
We assessed the susceptibility of the Group and Company’s financial 
statements to material misstatement, including how fraud might occur 
by meeting with management and those charged with governance to 
understand where there was susceptibility to fraud. We also considered 
performance targets and their influence on efforts made by 
management to manage earnings or influence the perceptions of the 
users of financial statements. 
 
Based on this understanding we designed our audit procedures to 
identify irregularities including fraud. With support from relevant 
specialists, we performed audit procedures, including testing journal 
entries and other adjustments for appropriateness, which were designed 
to provide reasonable assurance the financial statements were free from 
material fraud or error. Our procedures involved reading of Board 
minutes and relevant reporting from the Company’s legal counsel to 
identify non-compliance with such laws and regulations, reading 
reporting to the Audit Committee on compliance with regulations, 
enquiries of legal counsel, Group management, the Audit Committee, 
internal audit and subsidiary management at all full-scope components 
and review of any relevant investigations undertaken. 
 
A further description of our responsibilities for the audit of the financial 
statements is located on the Financial Reporting Council’s website at 
https://www.frc.org.uk/auditorsresponsibilities. This description forms 
part of our auditor’s report. 
 
Use of our report 
This report is made solely to the Company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state to the Company’s members 
those matters we are required to state to them in an auditor’s report and for 
no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Company and the Company’s 
members as a body, for our audit work, for this report, or for the opinions we 
have formed. 
 
Rachel Savage (Senior statutory auditor) 
for and on behalf of Ernst & Young LLP, Statutory Auditor 
London 
 
20 March 2025 

MOTION JVCO LIMITED  
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRIMARY STATEMENTS 
CONSOLIDATED INCOME  
STATEMENT 
For the 52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
 
  
 
49 
 
Note
£m
£m
Revenue
2.1
2,057 
2,125 
Cost of sales
2.1
(382)
(388)
Gross profit
1,675 
1,737 
Staff expenses
2.1
(579)
(559)
Marketing
(100)
(90)
Other operating expenses
(456)
(439)
EBITDA(1)
2.1
540 
649 
Depreciation, amortisation and impairment
2.1
(672)
(477)
Operating (loss)/profit
(132)
172 
Finance income
2.2
18 
8 
Finance costs
2.2
(378)
(394)
Loss before tax
(492)
(214)
Taxation
2.3
64 
(3)
Loss for the year(2)
(428)
(217)
2024
2023
 
 
(1) 
EBITDA – this is defined as profit before finance income and costs, taxation, depreciation, amortisation and impairment and is after taking account of attributable profit after tax of jointly 
controlled entities (see note 6.1). In the consolidated financial statements for the 52 weeks to 30 December 2023 we referred to Adjusted EBITDA. Adjusted EBITDA is defined as profit before 
finance income and costs, taxation, depreciation, amortisation and impairment, share-based payments and is after taking account of attributable profit after tax of jointly controlled entities. The 
2023 comparative has therefore been adjusted to reclassify share-based payments of £13 million from depreciation, amortisation, impairment and share-based payments to staff expenses. 
(2) 
Loss for the year for 2024 and for 2023 are wholly attributable to the owners of the Company. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRIMARY STATEMENTS 
CONSOLIDATED STATEMENT  
OF COMPREHENSIVE INCOME  
For the 52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
 
  
 
50 
 
2024
2023
Note
£m
£m
Loss for the year
(428)
(217)
Other comprehensive income
Items that cannot be reclassified to the consolidated income statement
Equity investments at FVOCI - net change in fair value
6.1
(6)
-  
(6)
-  
Items that may be reclassified to the consolidated income statement
Exchange differences on the retranslation of net assets of foreign operations
18 
(19)
Exchange differences relating to the net investment in foreign operations
(14)
(9)
Cash flow hedges - effective portion of changes in fair value
14 
(6)
Cash flow hedges - reclassified to profit and loss
(19)
(15)
Income tax on items relating to components of other comprehensive income
2.3
1 
5 
-  
(44)
Other comprehensive income for the year net of income tax
(6)
(44)
Total comprehensive income for the year
(434)
(261)
Total comprehensive income attributable to:
Owners of the Company
(435)
(261)
Non-controlling interest
1 
-  
Total comprehensive income for the year
(434)
(261)  
 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRIMARY STATEMENTS 
CONSOLIDATED STATEMENT  
OF FINANCIAL POSITION  
at 28 December 2024 (2023: 30 December 2023) 
 
 
 
 
  
 
51 
 
2024
2023
Note
£m
£m
Property, plant and equipment
4.1
2,388 
2,437 
Right-of-use assets
5.4
1,558 
1,604 
Goodwill and intangible assets
4.2
3,377 
3,596 
Investments
6.1
5 
11 
Employee benefits
6.2
3 
3 
Derivative financial assets
5.3
13 
18 
Other receivables
4.4
18 
18 
Tax receivable
6 
32 
Deferred tax assets
2.3
4 
5 
Non-current assets
7,372 
7,724 
Inventories
4.4
80 
69 
Trade and other receivables
4.4
127 
177 
Derivative financial assets
5.3
3 
1 
Tax receivable
60 
32 
Cash and cash equivalents
5.1
119 
164 
Current assets
389 
443 
Total assets
7,761 
8,167 
Interest-bearing loans and borrowings
5.2
63 
18 
Lease liabilities
5.4
44 
42 
Derivative financial liabilities
5.3
4 
4 
Trade and other payables
4.4
431 
429 
Tax payable
37 
40 
Provisions
4.5
23 
21 
Current liabilities
602 
554 
Interest-bearing loans and borrowings
5.2
3,800 
3,694 
Lease liabilities
5.4
1,590 
1,591 
Other payables
4.4
74 
89 
Provisions
4.5
115 
117 
Deferred tax liabilities
2.3
273 
382 
Non-current liabilities
5,852 
5,873 
Total liabilities
6,454 
6,427 
Net assets
1,307 
1,740 
Issued capital and reserves attributable to owners of the Company
1,302 
1,736 
Non-controlling interest
5 
4 
Total equity
5.5
1,307 
1,740  
 
The financial statements were approved by the Board of Directors on 20 March 2025 and were signed on its behalf by: 
 
Søren Thorup Sørensen 
Director 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRIMARY STATEMENTS 
CONSOLIDATED STATEMENT  
OF CHANGES IN EQUITY  
For the 52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
52 
 
Cost of Cash flow
Total
Non-
Share
Share Translation
hedging
hedge
Retained
parent controlling
Total
capital
premium
reserve
reserve
reserve
earnings
equity
interest
equity
Note
£m
£m
£m
£m
£m
£m
£m
£m
£m
At 1 January 2023
29 
2,956 
(30)
(10)
38 
(987)
1,996 
4 
2,000 
Loss for the year
-  
-  
-  
-  
-  
(217)
(217)
-  
(217)
Other comprehensive income for
the year net of income tax
-  
-  
(28)
4 
(20)
-  
(44)
-  
(44)
Total comprehensive income 
for the year
-  
-  
(28)
4 
(20)
(217)
(261)
-  
(261)
Equity-settled share-based payments
5.6
-  
-  
-  
-  
-  
1 
1 
-  
1 
At 30 December 2023
29 
2,956 
(58)
(6)
18 
(1,203)
1,736 
4 
1,740 
Loss for the year
-  
-  
-  
-  
-  
(428)
(428)
-  
(428)
Other comprehensive income for
the year net of income tax
-  
-  
3 
-  
(4)
(6)
(7)
1 
(6)
Total comprehensive income 
for the year
-  
-  
3 
-  
(4)
(434)
(435)
1 
(434)
Equity-settled share-based payments
5.6
-  
-  
-  
-  
-  
1 
1 
-  
1 
At 28 December 2024
5.5
29 
2,956 
(55)
(6)
14 
(1,636)
1,302 
5 
1,307 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
PRIMARY STATEMENTS 
CONSOLIDATED STATEMENT  
OF CASH FLOWS  
For the 52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
 
  
 
53 
 
2024
2023
Note
£m
£m
Cash flows from operating activities
Loss for the year
(428)
(217)
Adjustments for:
Depreciation, amortisation and impairment(1)
2.1
672 
477 
Finance income
2.2
(18)
(8)
Finance costs
2.2
378 
394 
Taxation
2.3
(64)
3 
540 
649 
Share-based payments(1)
(2)
13 
Movements in working capital
44 
(42)
Changes in provisions and other non-current liabilities
5 
(11)
587 
609 
Tax paid
(42)
(55)
Net cash inflow from operating activities
545 
554 
Cash flows from investing activities
Interest received
8 
8 
Acquisition of subsidiaries
3.1
(8)
-  
Acquisition of property, plant and equipment
3.1
(31)
-  
Purchase of property, plant and equipment
(357)
(298)
Disposal of property, plant and equipment
1 
3 
Net cash outflow from investing activities
(387)
(287)
Cash flows from financing activities
Proceeds from borrowings
5.2
1,665 
601 
Repayment of borrowings
5.2
(1,465)
(581)
Net capital repayment of lease liabilities(2)
(46)
(37)
Interest paid
(297)
(326)
Financing costs
(33)
(31)
Net cash outflow from financing activities
(176)
(374)
Net decrease in cash and cash equivalents
(18)
(107)
Cash and cash equivalents at beginning of year
5.1
164 
266 
Effect of movements in foreign exchange
(27)
5 
Cash and cash equivalents at end of year
5.1
119 
164  
 
(1) 
The 2023 comparative has been adjusted to reclassify share-based payments of £13 million from depreciation, amortisation, impairment to share-based payments. 
(2) 
In 2023 capital repayments of leases are stated net of £3 million received from the landlord relating to the three UK Resort Theme Park locations (see note 5.4). 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS 
SECTION 1  
BASIS OF PREPARATION  
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
54 
 
1.1  
BASIS OF PREPARATION 
 
Motion JVco Limited (the Company) is a private company limited by shares which is incorporated in the United Kingdom. Its registered office is Arbor Building, 
16th Floor, 255 Blackfriars Road, London, England, SE1 9AX. 
 
The consolidated financial statements have been prepared and approved by the Directors in accordance with UK adopted international accounting standards. The 
Company prepares its parent Company financial statements in accordance with UK Generally Accepted Accounting Practice, including Financial Reporting Standard 
101 Reduced Disclosure Framework (FRS 101).  
 
This section sets out the Group’s material accounting policies that relate to the financial statements as a whole. Where a material accounting policy is specific to one 
note, the policy is described in the note to which it relates. The accounting policies have, unless otherwise stated, been applied consistently to all periods presented 
in these consolidated financial statements and have been applied consistently by all subsidiaries and joint ventures. 
 
The Group prepares its annual consolidated financial statements on a 52 or 53 week basis. These consolidated financial statements have been prepared for the 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023).  
 
These consolidated financial statements refer to EBITDA. EBITDA is defined as profit before finance income and costs, taxation, depreciation, amortisation and 
impairment and is after taking account of attributable profit after tax of jointly controlled entities. The consolidated financial statements for the 52 weeks to 
30 December 2023 referred to Adjusted EBITDA, which is defined as profit before finance income and costs, taxation, depreciation, amortisation and impairment, 
share-based payments and is after taking account of attributable profit after tax of jointly controlled entities. 
 
The consolidated financial statements are prepared on the historical cost basis except for derivative financial instruments and certain investments which are measured 
at their fair value.  
 
The consolidated financial statements are presented in Sterling. All values are stated in £ million (£m) except where otherwise indicated. 
 
Going concern 
The Group reported a loss for the year of £428 million (2023: loss of £217 million) and generated operating cash inflows of £545 million (2023: £554 million). The 
Board has assessed the Group and Company’s ability to continue as a going concern to the end of Q3 2026 (being the ‘going concern assessment period’). The 
financial statements have been prepared on a going concern basis, which the Directors consider to be appropriate for the reasons set out below. 
 
Funding 
The going concern assessment considers the Group’s projected liquidity position and headroom over covenant thresholds from existing committed financing facilities 
throughout the going concern assessment period.  
 
The Group’s sources of financing and its net debt at the reporting date are detailed in notes 5.1 and 5.2. As at 28 December 2024, the Group had a cash balance of 
£119 million and available undrawn facilities of £398 million relating to the Group’s £428 million revolving credit facility (RCF). A financial covenant exists in relation 
to the RCF, which applies when the RCF is drawn by 40% or more (net of cash and cash equivalents). It requires the Group to maintain adjusted consolidated senior 
secured leverage below 10x. The Group has complied with all covenants throughout the year. 
 
In February 2025, the Group completed a debt refinancing exercise, issuing $410 million of new 8.375% senior secured notes to mature in 2032, and using the 
proceeds to repay $400 million 5.75% senior secured notes due 2026. Net of fees, this therefore had a broadly neutral impact on net debt. 
 
In line with our forecasts, we have seen cash outflows between the reporting date and the date of approval of the financial statements that reflect the normal 
seasonality of trading, combined with ongoing capital investment. 
 
Base case 
The projections and forecasts prepared for the going concern assessment period to the end of Q3 2026 are derived from the Group’s 2025 budget, completed in 
Q4 2024, and its latest five year plan, as updated for recent developments. This period has been selected as the going concern assessment period to ensure that it 
includes the likely liquidity low point in the next trading cycle.  
 
Our ‘base case’ forecast over the going concern assessment period is based on what we believe is a balanced approach. In this base case, we have made certain key 
assumptions:  
• 
The base case includes the expected positive impact of committed operational efficiencies and enhanced revenue generating initiatives. 
• 
The impact of economic headwinds on guests’ disposable incomes has been considered. Data has been utilised derived from forward looking sources and 
historical trading periods, to consider the potential impact to trading. 
• 
Modelled capital expenditure reflects the Group’s latest strategic plans. Expansionary capital expenditure on planned attractions will continue throughout the 
assessment period, alongside capital expenditure at existing attractions, whilst continuing to ensure the health and safety of our guests and staff. 
• 
The base case specifically excludes any potential acquisitions over the period, or any strategic initiatives yet to be approved by the Merlin Board.  
• 
Over the going concern assessment period, the financial covenant applies should the RCF be drawn by 40% or more. Under the base case, the Group is 
compliant with the financial covenant throughout the assessment period. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS 
SECTION 1  
BASIS OF PREPARATION CONTINUED  
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
55 
 
1.1  
BASIS OF PREPARATION (CONTINUED) 
 
• 
Interest rates modelled during the assessment period are based on forward market rates, reflect the hedging arrangements in place (see note 5.3), and the 
Group’s updated external debt position following the refinancing in February 2025 (see note 6.6).  
 
The Directors have prepared cash flow forecasts for an 18-month period from the date of approval of these financial statements up to the end of Q3 2026 which 
indicate that, under the base case, the Group will have sufficient funds to meet its liabilities as they fall due.  
 
In this base case, there would be no breach of lending facilities taking into account the terms of the covenant calculations. Adequate liquidity is maintained through 
the entire assessment period to Q3 2026. There are no significant restrictions on intra group liquidity transfers as required, and no material capital repayments 
of debt falling due within the going concern assessment period.  
 
Downside scenarios 
The Directors believe the base case scenario above is reasonable and appropriate, with the potential impact of increasing inflationary costs inbuilt.  
 
In addition to the wide range of factors already considered in the base case, the Directors have prepared a downside scenario considering other severe but plausible 
events that could lead to attraction closures. Examples include events leading to extended attraction closures occurring due to:  
• 
Ride safety incidents;  
• 
Severe weather incidents; and 
• 
Security related incidents including acts of terrorism and/or the impact of the threat of terrorism on consumer behaviours.  
 
The continuing war in Ukraine has been considered but not modelled in the downside scenario. Our trading operations are not directly affected by the war and to 
date the Group has not seen any significant impact on performance as a direct consequence of the ongoing conflict.  
 
The diversification of the Group’s attractions helps minimise the risk of serious business interruption potentially caused by the risks considered in the downside 
scenario. While not modelled in the downside scenario, there are numerous mitigating actions the Group could take to address both modelled and unmodelled 
adverse impacts. These mitigating measures are considered to be realistically available to the Group based on historical experience, enabling us to meet our liabilities 
as they fall due should this situation arise. Within the Group’s control, significant cost cutting measures could be implemented across operations and the Group 
could delay uncommitted capital expenditure.  
 
The Group’s strategy includes significant investment in existing attractions, new offerings and strategic initiatives which could be paused or ceased if required. This 
ability to manage the cost base and rephase or defer capital investment provides reasonable protection to the Group in the face of macro events or uncertainty not 
in the Group’s control. While not in the direct control of the Group, we could also seek to obtain a waiver to financial covenants on its borrowing facilities, 
renew/replace existing facilities and/or raise further finance through cash injections from the consortium of investors in the Company. Given the Group’s history of 
cash generation and the successful issue of debt securities including during the COVID-19 pandemic, we would expect to be able to raise such funds as required. 
However, there is no guarantee that such funds will be available. 
 
In the modelled downside scenario, and not taking into account the impact of any mitigation measures, the Group’s currently available liquidity would remain positive, 
albeit reduced, throughout the going concern assessment period. Consistent with the base case, under this scenario there would be no breach of lending facilities 
considering the terms of the covenant calculations, with leverage remaining within the required limits throughout.  
 
Stress testing has been performed to model scenarios which would cause a liquidity shortfall or covenant breach within the going concern assessment period. These 
scenarios have been assessed and have been deemed remote. Our assessment indicates that the Group would still have sufficient funds to enable it to operate within 
its available facilities and settle its liabilities as they fall due through the going concern assessment period. 
 
Conclusion 
Considering the Group and Company’s statement of financial position, available facilities, cash flow forecasts and the above modelled base case and downside 
scenarios, financial projections indicate that the Group will have sufficient funds and resources to continue in operational existence, operate within its available 
facilities and settle its liabilities as they fall due over the going concern assessment period. Accordingly, the Group continues to adopt the going concern basis in 
preparing its consolidated Group and Company financial statements. 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS 
SECTION 1  
BASIS OF PREPARATION CONTINUED  
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
56 
 
1.1  
BASIS OF PREPARATION (CONTINUED) 
 
Basis of consolidation 
The consolidated financial statements comprise the financial statements of Motion JVco Limited and its subsidiaries at the end of each reporting period (see note 6.7) 
and include its share of its joint ventures’ results using the equity method. 
 
Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, variable returns through its involvement with 
the entity and has the ability to affect those returns through its power over the entity. The financial statements of subsidiaries are included in the consolidated 
financial statements from the date that control commences until the date that control ceases. 
 
All intercompany balances and transactions, including unrealised profits arising from intra-group transactions, have been eliminated. 
 
Foreign currency 
Foreign currency transactions are translated using the exchange rates prevailing at the dates of the transactions. Foreign exchange gains and losses resulting from the 
settlement of such transactions and from the translation at year end exchange rates of monetary assets and liabilities denominated in foreign currencies are 
recognised in the income statement, except when deferred in equity as qualifying net investment hedges. 
 
The results and financial position of those Group companies that do not have a Sterling functional currency are translated into Sterling as follows: 
• 
Assets and liabilities are translated at the closing rate at the end of the reporting period. 
• 
Income and expenses are translated at average exchange rates during the period. 
• 
All resulting exchange differences are recognised in equity in the translation reserve. 
 
The reporting date foreign exchange rates by major currency are provided in note 5.3. 
 
Classification of financial instruments issued by the Group 
Financial instruments are recognised in the statement of financial position when the Group becomes party to the contractual provisions of the instrument. The 
accounting policy for each type of financial instrument is included within the relevant notes.  
 
Financial assets are initially measured at fair value, unless otherwise noted, and are subsequently measured at amortised cost, fair value through other comprehensive 
income or fair value through profit or loss. A financial asset is derecognised when the contractual rights to the cash flows from the asset expire or the Group 
transfers the financial asset and substantially all the risks and rewards of ownership of the asset to another entity.  
 
Financial liabilities are initially measured at fair value, plus, in the case of other financial liabilities, directly attributable transaction costs. Other financial liabilities, 
primarily the Group’s interest-bearing loans and borrowings are measured at amortised cost. Financial liabilities are measured at fair value through profit or loss and 
are held on the statement of financial position at fair value. A financial liability is derecognised when the Group’s obligations are discharged, expire or are cancelled. 
Finance payments associated with financial liabilities are accounted for as part of finance costs. 
 
An equity instrument is any contract that has a residual interest in the assets of the Group after deducting all of its liabilities. Finance payments associated with 
financial instruments that are classified in equity are dividends and are recorded directly in equity. The preference shares issued by the Company carry a fixed, 
cumulative, preferential dividend which accrues (but is not payable) on each preference share on a daily basis from the date of issue of the relevant preference share. 
Payment of these dividends is at the discretion of the Company and accordingly they have been classified as equity. 
 
Where financial instruments consist of a combination of debt and equity, the Group will assess the substance of the arrangement in place and decide how to attribute 
values to each taking into consideration the policy definitions above. 
 
Further information on equity instruments issued by the Group is set out in note 5.5. 
 
New standards and interpretations 
A full list of new accounting standards and interpretations that have been implemented in the year, including those which have had no significant impact, can be found 
in note 6.4.  
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS 
SECTION 1  
BASIS OF PREPARATION CONTINUED  
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
57 
 
1.1  
BASIS OF PREPARATION (CONTINUED) 
 
Judgements and estimates  
The preparation of financial statements requires the use of estimates and assumptions that affect the reported amounts of assets, liabilities, income and expenses. 
Management considers the following areas to be the areas that have the most significant effect on the amounts recognised in the financial statements. They are 
explained in more detail in the related notes. 
 
Judgements 
Management considers the following areas to be the judgements that have the most significant effect on the amounts recognised in the financial statements.  
• 
Useful life of brands (note 4.2) - where significant brands have been recognised as part of an acquisition, they have been assessed as having indefinite useful lives. 
Management have considered that this judgement remains appropriate for the 2024 reporting period. Reflecting that consumer trends may change in a constantly 
evolving market sector, management have considered that it is appropriate to amortise brand values prospectively from 2025 onwards. This will be accounted 
for as a change in accounting estimate. 
• 
Lease obligations (note 5.4) - IFRS 16 ‘Leases’ defines the lease term as the non-cancellable period of a lease together with the options to extend or terminate a 
lease, if the lessee were reasonably certain to exercise that option. Where a lease includes the option for the Group to extend the lease term, the Group makes 
a judgement at the reporting date as to whether it is reasonably certain that the option will be taken. 
 
Estimates 
The preparation of the Group’s consolidated financial statements also includes the use of estimates and assumptions. Management considers the following to be the 
area which includes the use of estimates and assumptions and which could have a significant risk of a material change to the carrying value of assets and liabilities 
within the next year: 
• 
Valuation of assets and impairment (note 4.3)  
i) 
the estimation of future cash flows together with the discount rates adopted when calculating the value in use of assets; 
ii) 
the estimation of multiples that are applied to EBITDA when calculating the fair value less cost to sell of assets.  
 
The consolidated financial statements also include other areas of judgement and accounting estimates. Management considers the following to be areas where the 
recognition and measurement of certain assets and liabilities are based on assumptions and/or are subject to longer term uncertainties, but that do not meet the 
definition under IAS 1 of significant accounting estimates or critical accounting judgements: 
• 
Taxation (note 2.3) - recognition of deferred tax balances and accounting for tax risks.  
• 
Provisions (note 4.5) - estimated outflow to settle the obligations and, where relevant, the appropriate discount and inflation rates to apply. 
• 
Interest-bearing loans and borrowings (note 5.2) - expected period of borrowings when calculating the effective interest rate on those borrowings. 
• 
Share-based payments (note 5.6)  
i) 
the implied enterprise value of Motion Topco Limited was calculated as at the reporting date in order to calculate share-based payment valuations for 
the three schemes. The valuation was performed using the Monte Carlo option pricing model, the inputs to which involve estimation uncertainty. These 
inputs are set out in the note. Future valuation fluctuations could materially impact share-based payment expenses recognised in subsequent periods. 
ii) 
using the Group’s five year business plan and considering ongoing future strategies of both the Group and the Group’s shareholders, the most likely 
vesting period for each scheme has been estimated. The maximum length of award is expected to be seven years from the reporting date. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS 
SECTION 2  
RESULTS FOR THE YEAR  
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
58 
 
2.1  
LOSS BEFORE TAX 
 
Segmental information 
An operating segment, as defined by IFRS 8 ‘Operating segments’, is a component of the Group that engages in business activities from which it may earn revenues 
and incur expenses. The Group is managed through its three Operating Groups, which form the operating segments on which the information shown below is 
prepared. The Group determines and presents operating segments based on the information that is provided internally to the Chief Executive Officer (CEO), who is 
the Group’s chief operating decision maker, and the Board. An operating segment’s operating results are reviewed regularly by the CEO to make decisions about 
resources to be allocated to the segment and assess its performance.  
 
Resort
Gateway
LEGOLAND
Theme
Segment
Other
Attractions
Parks
Parks
results
items (3)
Total
£m
£m
£m
£m
£m
£m
2024
Visitor revenue
731 
621 
352 
1,704 
-  
1,704 
Accommodation revenue
3 
212 
71 
286 
-  
286 
Other revenue
17 
36 
6 
59 
8 
67 
Revenue(1)
751 
869 
429 
2,049 
8 
2,057 
EBITDA(2)
242 
268 
119 
629 
(89)
540 
Depreciation and amortisation (note 4.1, 4.2, 5.4)
(135)
(95)
(51)
(281)
(7)
(288)
Impairment (note 4.1, 4.2, 5.4)
(217)
(145)
(22)
(384)
-  
(384)
Operating profit/(loss)(2)
(110)
28 
46 
(36)
(96)
(132)
2023
Visitor revenue
729 
653 
366 
1,748 
-  
1,748 
Accommodation revenue
-  
219 
78 
297 
-  
297 
Other revenue
19 
42 
9 
70 
10 
80 
Revenue(1)
748 
914 
453 
2,115 
10 
2,125 
EBITDA(2)
283 
307 
143 
733 
(84)
649 
Depreciation and amortisation (note 4.1, 4.2, 5.4)
(122)
(86)
(53)
(261)
(6)
(267)
Impairment (note 4.1, 5.4)
(15)
(195)
-  
(210)
-  
(210)
Operating profit/(loss)(2)
146 
26 
90 
262 
(90)
172  
 
(1) 
Revenue is disaggregated into the three categories described below. 
(2) 
Performance is measured based on segment EBITDA, as included in internal management reports. EBITDA is defined as profit before finance income and costs, taxation, depreciation, amortisation 
and impairment and is after taking account of attributable profit after tax of jointly controlled entities. In the consolidated financial statements for the 52 weeks to 30 December 2023 we referred 
to Adjusted EBITDA. Adjusted EBITDA is defined as profit before finance income and costs, taxation, depreciation, amortisation and impairment, share-based payments and is after taking account 
of attributable profit after tax of jointly controlled entities. Segment operating profit is included for information purposes. 
(3) 
Other items include Merlin Magic Making, head office costs and various other costs, which cannot be directly attributed to the reportable segments. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 2  
RESULTS FOR THE YEAR CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
59 
 
2.1  
LOSS BEFORE TAX (CONTINUED) 
 
Geographical information 
While each Operating Group is managed on a worldwide basis, part of our strategy is to diversify geographically across the four regions shown below. The 
information presented is based on the geographical locations of the visitor attractions concerned.  
 
Non-current
Non-current
Revenues
assets
Revenues
assets
2024
2024
2023
2023
£m
£m
£m
£m
United Kingdom
631 
2,919 
648 
3,041 
Continental Europe
510 
1,632 
519 
1,680 
North America
627 
2,130 
671 
2,125 
Asia Pacific
289 
660 
287 
809 
2,057 
7,341 
2,125 
7,655 
Investments (note 6.1)
5 
11 
Employee benefits (note 6.2)
3 
3 
Derivative financial assets
13 
18 
Tax receivable
6 
32 
Deferred tax (note 2.3)
4 
5 
7,372 
7,724  
 
Revenue 
Revenue represents the amounts received (excluding VAT and similar taxes) in the areas set out below and which have been disaggregated in the segmental 
information presented above. When accounting for revenue, an assessment is made, considering the control principles of IFRS 15 ‘Revenue from Contracts with 
Customers’, as to whether parties involved in providing goods or services to a customer are acting as a principal (if they control delivery to the customer) or, if they 
are arranging for those goods or services to be provided by the other party, as an agent. Where Merlin has outsourced the delivery of the service, for example such 
as in food and beverage operations, the Group accounts for these as an agent. 
 
• 
Visitor revenue - represents admissions tickets, retail, food and beverage sales and other commercial offerings such as photos and games experiences inside an 
attraction. Tickets and other services can be bought in advance, generally online, in which case they are held in deferred revenue and recognised when the visitor 
uses those tickets or services, or the validity period expires. Revenue from annual passes and other tickets that entitle a customer to continued visits over a 
period of time is deferred and then recognised over the period that the pass is valid. Retail and food and beverage revenue, along with other similar commercial 
offerings, is recognised at point of sale. 
• 
Accommodation revenue - represents overnight stay and conference room revenue along with food and beverage revenue earned within our hotels and other 
accommodation offerings. Accommodation revenue is recognised at the time when a customer stays at the accommodation. 
• 
Other revenue - represents sponsorship, function, management and development contract revenue along with other sundry items. Sponsorship revenue is 
recognised over the relevant contract term. Function revenue is recognised at the time of the event. Management contract revenue is recognised as it is earned. 
Where the Group enters into contracts for attraction development, revenue is recognised over time as performance obligations under the contracts are met. 
Where the Group sells LEGO models to third party development partners, for example in connection with the development of LEGOLAND resorts in China, 
revenue is recognised at delivery, at the time when control over those models passes to the customer. 
 
Cost of sales 
Cost of sales of £382 million (2023: £388 million) represents variable expenses (excluding VAT and similar taxes) incurred from revenue generating activities. Retail 
inventory, food and beverage consumables and costs associated with the delivery of accommodation are the principal expenses included within this category. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 2  
RESULTS FOR THE YEAR CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
60 
 
2.1  
LOSS BEFORE TAX (CONTINUED) 
 
Operating expenses 
Staff numbers and costs 
The average number of persons employed by the Group (including Directors) during the year, analysed by category, was as follows:  
 
2024
2023
Operations
20,075 
19,937 
Attraction management and central administration
2,028 
1,820 
22,103 
21,757  
 
The aggregate payroll costs of these persons were as follows:  
 
2024
2023
£m
£m
Wages and salaries
503 
474 
Social security costs
63 
56 
Other pension costs
15 
16 
581 
546 
Long term incentive plan
17 
-  
Share-based payments (note 5.6)
(19)
13 
579 
559  
 
During the period a long term incentive plan was added to the existing Management Incentive Plan (MIP) for certain senior management, due to the change in 
expected value of the MIP at maturity. This has resulted in £17 million of charge being recorded, offset by a reversal of £19 million of share-based payment charges. 
 
Directors’ remuneration 
The remuneration of the Directors of the Board was as follows: 
 
2024
2023
£m
£m
Directors' remuneration
0.4 
0.3  
 
In addition to the above, credits relating to share-based payments totalled £0.3 million (2023: charges of £0.3 million) due to the change in expected value of the MIP 
at maturity (see note 5.6). There were no Company pension contributions payable. 
 
Directors’ remuneration above also represents the remuneration of the highest paid Director.  
 
Related party transactions with key management personnel 
The remuneration of key management, comprising the Directors of the Board and the members of the Executive Committee, was as follows: 
 
2024
2023
£m
£m
Key management emoluments including social security costs
8.7 
7.2 
Contributions to money purchase pension schemes
0.1 
0.1 
8.8 
7.3  
 
In addition to the above, credits relating to share-based payments totalled £9.2 million (2023: charges of £7.8 million) due to the change in expected value of the MIP 
at maturity (see note 5.6). The charge in relation to the long term incentive plan was £6.2 million. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 2  
RESULTS FOR THE YEAR CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
61 
 
2.1  
LOSS BEFORE TAX (CONTINUED) 
 
Auditor’s remuneration 
 
2024
2023
£m
£m
Audit of these financial statements
2.4 
2.4 
Audit of financial statements of subsidiaries
0.4 
0.6 
Other assurance services
0.9 
0.6 
3.7 
3.6  
 
In 2024 and 2023 fees included within other assurance services related to the debt refinancings undertaken in those years.  
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 2  
RESULTS FOR THE YEAR CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
62 
 
2.2  
FINANCE INCOME AND COSTS 
 
Accounting policies 
Income and costs 
Finance income comprises interest income from financial assets and investments, applicable foreign exchange gains and gains on hedging instruments that are 
recognised in the income statement. Finance costs comprise interest expense, finance charges on finance leases, applicable foreign exchange losses and losses 
on hedging instruments that are recognised in the income statement. Interest income and interest expense are recognised as they accrue, using the effective 
interest method.  
 
Capitalisation of borrowing costs 
Where assets take a substantial time to complete, the Group capitalises borrowing costs directly attributable to the acquisition, construction or production of 
those assets.  
 
Finance income 
 
2024
2023
£m
£m
Interest income
10 
8 
Gain in respect of debt refinancing (1)
8 
-  
18 
8  
 
(1) 
As a result of the debt refinancing in the year, the Group has recognised one-off gains reflecting amended terms that adjusted the carrying value of the modified Euro and US Dollar term debt.
 
Finance costs 
 
2024
2023
£m
£m
Interest expense on lease liabilities
82 
79 
Interest expense on financial liabilities measured at amortised cost
275 
262 
Other interest expense
4 
6 
Net foreign exchange loss
17 
11 
378 
358 
Charges in respect of debt refinancing (2)
-  
36 
378 
394  
 
(2) 
As a result of the debt refinancing in the prior year, the Group recognised a one off charge reflecting amended terms that adjusted the carrying value of modified debt. Charges incurred upon 
debt extinguishment were also recognised, including early debt repayment fees and the accelerated amortisation of previous debt issuance costs. 
 
 
Capitalised borrowing costs amounted to £7 million in 2024 (2023: £5 million), with a capitalisation rate of 7.0% (2023: 7.3%). Tax relief on capitalised borrowing 
costs amounted to £2 million in 2024 (2023: £1 million). 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 2  
RESULTS FOR THE YEAR CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
63 
 
2.3  
TAXATION 
 
Accounting policies 
The tax charge for the year is recognised in the income statement and the statement of comprehensive income, according to the accounting treatment of the related 
transaction. The tax charge comprises both current and deferred tax. 
 
Current tax is the expected tax payable on taxable income, using tax rates substantively enacted at the end of the reporting period, and any adjustment to tax 
payable in respect of previous periods. 
 
Deferred tax is provided on certain temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and taxation purposes 
respectively. The following temporary differences are not provided for: the initial recognition of goodwill; the initial recognition of assets or liabilities that affect neither 
accounting nor taxable profit other than in a business combination; and differences relating to investments in subsidiaries and joint ventures to the extent that they will 
probably not reverse in the foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount 
of assets and liabilities, using tax rates enacted or substantively enacted at the end of the reporting period. 
 
Subject to the exceptions noted above, deferred tax assets are recognised for all deductible temporary differences, the carry forward of unused tax credits and any unused 
tax losses. Deferred tax assets are recognised to the extent that it is probable that taxable profit will be available against which the deductible temporary differences, and 
the carry forward of unused tax credits and unused tax losses can be utilised. This assessment is made after considering a number of factors, including the Group’s 
future trading expectations. 
 
Provisions for uncertain tax positions are recognised when the Group has a present obligation as a result of a past event and management judge that it is probable that 
there will be a future outflow of economic benefits to settle that obligation. Uncertain tax positions are assessed and measured on an issue by issue basis within the 
jurisdictions that we operate using management’s estimate of the most likely outcome. A combination of in-house tax experts, previous experience and professional firms 
is used when assessing uncertain tax positions. 
 
Recognised in the income statement 
 
2024
2023
£m
£m
Current tax 
Current year
39 
46 
Adjustment for prior periods
(2)
3 
Total current income tax
37 
49 
Deferred tax 
Origination and reversal of temporary differences
(95)
(63)
Changes in tax rate
-  
(3)
Adjustment for prior periods
(6)
20 
Total deferred tax
(101)
(46)
Total tax (credit)/expense in income statement
(64)
3  
 
  
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 2  
RESULTS FOR THE YEAR CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
64 
 
2.3  
TAXATION (CONTINUED) 
 
Reconciliation of effective tax rate 
 
2024
2024
2023
2023
%
£m
%
£m
Loss before tax
(492)
(214)
Income tax using the UK domestic corporation tax rate
25.0% 
(123)
23.5% 
(50)
Effect of tax rates in foreign jurisdictions
3 
5 
Non-deductible expenses
1 
4 
Movement in uncertain tax provisions
4 
(4)
Income not subject to tax
-  
(1)
Effect of changes in tax rate
-  
(3)
Unrecognised temporary differences
59 
29 
Adjustment for prior periods
(8)
23 
Total tax (credit)/expense in income statement
13.1% 
(64)
(1.5%)
3  
 
The reported effective tax rate (ETR) is 13.1%. The difference between this and the UK standard tax rate of 25% is primarily attributable to the derecognition and non-
recognition of deferred tax assets as a result of impairment charges. Other factors included the derecognition of tax losses in certain jurisdictions, the effect of tax rates in 
foreign jurisdictions and movements in uncertain tax positions. 
 
In 2023 the reported effective tax rate (ETR) was (1.5%). The difference between this and the UK standard tax rate of 23.5% was primarily attributable to the non-
recognition of losses in relation to impairment charges in South Korea and the correction of an error in prior periods in respect of the tax treatment of certain German 
long term leases where the local tax base had not been correctly identified. Management concluded that this was not qualitatively material for adjusting as a prior year 
restatement and therefore recognised the charge fully within 2023.  
 
Significant factors impacting the Group’s future ETR include the Group’s geographic mix of profits, the timing of recognition of unrecognised deferred tax assets and 
changes to local or international tax laws. Unrecognised deferred tax assets include tax losses and interest carried forward in various jurisdictions which may be 
recognised in future periods as the relevant business becomes profitable.  
 
In April 2019 the European Commission (EC) announced its final decision that certain elements of the UK’s Controlled Foreign Company rules partially represent State 
Aid and in February 2021, the Group received charging notices from HMRC for £28 million, which have been paid. In September 2024 the Court of Justice of the 
European Union annulled the EC’s decision and set aside the earlier judgement of the General Court which had confirmed that decision. The UK Government has 
subsequently brought forward legislation to repay the Aid previously recovered from the Group. The legislation came into force on 31 December 2024. At year end the 
payments are held as a receivable in current assets. 
 
The Organisation for Economic Co-operation and Development (OECD)/G20 Inclusive Framework on Base Erosion and Profit Shifting published the Pillar Two model 
rules designed to address the tax challenges arising from the digitalisation of the global economy. Pillar Two legislation has been enacted or substantively enacted in certain 
jurisdictions in which the Group operates and is effective for the Group’s 2024 financial year.  
 
The Group has performed an assessment of the Group’s potential exposure to Pillar Two income taxes. The assessment is based on the most recent tax filings, country-
by-country reporting, and financial statements for the constituent entities in the Group. Based on the assessment, the Pillar Two effective tax rates in most of the 
jurisdictions in which the Group operates are above 15%. However, there are a limited number of jurisdictions where the transitional safe harbour relief does not apply. 
Based on the 2024 financial results, the Group has calculated an immaterial top up income tax charge under the Pillar Two rules. The Group applies the mandatory 
exception to recognising and disclosing information about deferred tax assets and liabilities related to Pillar Two, as provided in the amendments to IAS 12 issued in 
May 2023. 
 
Recognised through the statement of other comprehensive income 
 
2024
2023
£m
£m
Effective portion of changes in fair value of cash flow hedges
(1)
(5)
Total tax credit in statement of other comprehensive income
(1)
(5)  
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 2  
RESULTS FOR THE YEAR CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
65 
 
2.3  
TAXATION (CONTINUED) 
 
Deferred tax assets and liabilities  
Recognised deferred tax assets and liabilities  
Deferred tax assets and liabilities are attributable to the following: 
 
2024
2023
2024
2023
2024
2023
£m
£m
£m
£m
£m
£m
Property, plant and equipment
17 
54 
(197)
(249)
(180)
(195)
Right-of-use assets
13 
-  
(205)
(190)
(192)
(190)
Lease liabilities
161 
141 
(11)
-  
150 
141 
Other short term temporary differences
38 
39 
(14)
(15)
24 
24 
Corporate interest restriction
129 
128 
-  
-  
129 
128 
Intangible assets
7 
7 
(297)
(347)
(290)
(340)
Tax value of loss carry-forwards
90 
55 
-  
-  
90 
55 
Tax assets/(liabilities)
455 
424 
(724)
(801)
(269)
(377)
Set-off tax
(451)
(419)
451 
419 
-  
-  
Net tax assets/(liabilities)
4 
5 
(273)
(382)
(269)
(377)
Assets
Liabilities
Net
 
 
Other short term temporary differences primarily relate to financial assets and liabilities and various accruals and prepayments.  
 
Set-off tax is separately presented to show deferred tax assets and liabilities by category before the effect of offsetting these amounts in the statement of financial 
position where the Group has the right and intention to offset these amounts. 
 
Movement in deferred tax during the current year 
 
Recognised
Effect of 
31
in other
movements
28
December
Recognised
comprehensive
in foreign
December
2023
in income
income
 exchange
2024
£m
£m
£m
£m
£m
Property, plant and equipment
(195)
12 
-  
3 
(180)
Right-of-use assets
(190)
(8)
-  
6 
(192)
Lease liabilities
141 
13 
-  
(4)
150 
Other short term temporary differences
24 
-  
1 
(1)
24 
Corporate interest restriction
128 
1 
-  
-  
129 
Intangible assets
(340)
48 
-  
2 
(290)
Tax value of loss carry-forwards
55 
35 
-  
-  
90 
Net tax assets/(liabilities)
(377)
101 
1 
6 
(269)  
 
In 2024 movements recognised in income were principally due to impairment charges and losses incurred in certain territories. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 2  
RESULTS FOR THE YEAR CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
66 
 
2.3  
TAXATION (CONTINUED) 
 
 
Movement in deferred tax during the previous year 
 
Recognised
Effect of 
1
in other
movements
30
January
Recognised
comprehensive
in foreign
December
2023
in income
income
 exchange
2023
£m
£m
£m
£m
£m
Property, plant and equipment
(220)
18 
-  
7 
(195)
Right-of-use assets
(200)
10 
-  
-  
(190)
Lease liabilities
168 
(29)
-  
2 
141 
Other short term temporary differences
37 
(16)
5 
(2)
24 
Corporate interest restriction
72 
57 
-  
(1)
128 
Intangible assets
(344)
2 
-  
2 
(340)
Tax value of loss carry-forwards
52 
4 
-  
(1)
55 
Net tax assets/(liabilities)
(435)
46 
5 
7 
(377)  
 
In 2023 movements recognised in income were principally due to impairment charges and interest restrictions imposed by certain territories. These movements 
were partially offset by prior year adjustments in respect of leases as described above. 
 
Unrecognised deferred tax assets  
 
Gross amount
Tax effected
Gross amount
Tax effected
2024
2024
2023
2023
£m
£m
£m
£m
Property, plant and equipment
149 
39 
84 
17 
Right-of-use assets / lease liabilities
36 
10 
58 
17 
Other short term temporary differences
55 
15 
96 
22 
Corporate interest restriction
115 
30 
-  
-  
Intangible assets
-  
-  
1 
-  
Tax value of loss carry-forwards
238 
71 
410 
91 
Net unrecognised tax assets
593 
165 
649 
147  
 
The unrecognised deferred tax assets relating to loss carry-forwards include £23 million (2023: £21 million) expiring in 0-5 years and £19 million (2023: £22 million) 
expiring in 6-15 years. The gross amounts are £89 million and £63 million respectively. The remaining losses and other timing differences do not expire under 
current tax legislation.  
 
The nature and location of the tax losses carried forward are such that there is currently no expectation that the majority of the losses will be utilised. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 3  
BUSINESS COMBINATIONS 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
67 
 
3.1  
BUSINESS COMBINATIONS 
 
Accounting policies 
When a business combination takes place, the Directors consider the rights and intentions of the directors of both entities and the overall controlling parties before 
and after acquisition to determine who the acquiring party is, and then account for business combinations by applying the purchase method. Having determined the 
acquiring party, any individually identifiable assets, liabilities and contingent liabilities acquired are valued. These include the property, plant and equipment and any 
intangible assets which can be sold separately or which arise from legal rights regardless of whether those rights are separable, with any remaining balance being 
assigned to goodwill. 
 
2024 
Cadbury World 
In December 2022 the Group took over the operations of the Cadbury World attraction in the UK. Consideration of £8 million was recognised, which was subject 
to the performance of the attraction and was paid in 2024. 
 
Orlando Wheel 
During 2024 the Group acquired the Orlando Wheel at ICON Park in Florida for £31 million. This has been accounted for as a single identifiable asset under the 
concentration test guidance set out in IFRS 3 (see note 4.1). 
 
2023 
The Group undertook no business combinations during 2023.

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES  
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
68 
 
4.1  
PROPERTY, PLANT AND EQUIPMENT 
 
Accounting policies 
Property, plant and equipment (PPE) are stated at cost less accumulated depreciation and impairment losses. 
 
Where components of an item of PPE have different useful lives, they are accounted for separately. 
 
The initial cost of PPE includes all costs incurred in bringing the asset into use and includes external costs for the acquisition, construction and commissioning of the 
asset, internal project costs (primarily staff expenses) and capitalised borrowing costs.  
 
Assets acquired through business combinations 
At the time of a business combination PPE is separately recognised and valued. Given the specialised nature of the PPE acquired, fair values are calculated on a 
depreciated replacement cost basis. The key estimates are the replacement cost, where industry specific indices are used to restate original historic cost, and 
depreciation, where the total and remaining economic useful lives are considered, together with the residual value of each asset. The total estimated lives applied 
are consistent with those set out below. Residual values are based on industry specific indices. Freehold land is valued using a market approach. 
 
New sites 
Capital expenditure on new attractions includes all the costs of bringing the items of PPE within that attraction into use ready for the opening of the attraction.    
Pre-opening costs are only capitalised to the extent they are required to bring PPE into its working condition. Other pre-opening costs are expensed as incurred. 
 
Existing sites 
Subsequent expenditure on items of PPE in our existing estate can be broadly split into two categories: 
• 
Capital expenditure which adds new items of PPE to an attraction, or which extends the operational life, or enhances existing items of PPE is accounted for as 
an addition to PPE. Examples of such expenditure include new rides or displays and enhancements to rides or displays, which increase the appeal of our 
attractions to visitors. 
• 
Expenditure which is incurred to maintain the items of PPE in a safe and useable state and to maintain the useful life of items of PPE is charged to the income 
statement as incurred. Examples of such expenditure include regular servicing and maintenance of buildings, rides and displays and ongoing repairs to items 
of PPE. 
 
Government grants 
Government grants are recognised when there is reasonable assurance that the Group has complied with the relevant conditions within the agreement and that the 
grant will be received. For each grant, the Group assesses whether it relates to either capital or operational expenditure incurred. The Group has elected to 
deduct grants related to capital expenditure from the total project costs within property, plant and equipment and amortise them systematically over the useful life 
of the assets. 
 
Depreciation 
Land is not depreciated. Assets under construction are not depreciated until they come into use, when they are transferred to buildings or plant and equipment as 
appropriate. Depreciation is then charged to the income statement on a straight-line basis over the estimated useful lives of each part of an item of PPE. Asset lives 
for plant and equipment vary depending on the nature of the asset, from short life assets such as IT assets, up to long term infrastructure assets. No residual values 
are typically considered. 
 
The estimated useful lives are as follows: 
 
Asset class 
Depreciation policy 
Freehold/long leasehold buildings 
50 years 
Leasehold buildings 
20 – 50 years (dependent on life of lease) 
Plant and equipment 
5 – 30 years 
 
 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
69 
 
4.1  
PROPERTY, PLANT AND EQUIPMENT (CONTINUED) 
 
Property, plant and equipment 
 
Land and
Plant and
Under
buildings
equipment
 construction
Total
£m
£m
£m
£m
Cost
At 1 January 2023
1,930 
1,281 
124 
3,335 
Additions
1 
20 
256 
277 
Disposals
(1)
(20)
-  
(21)
Transfers
69 
92 
(161)
-  
Transfers to other intangible assets (note 4.2) and right-of-use assets (note 5.4)
-  
(6)
(5)
(11)
Effect of movements in foreign exchange
(83)
(53)
(4)
(140)
Balance at 30 December 2023
1,916 
1,314 
210 
3,440 
Acquisitions of property, plant and equipment (note 3.1)
-  
31 
-  
31 
Additions
19 
36 
320 
375 
Disposals
(2)
(2)
-  
(4)
Transfers
127 
157 
(284)
-  
Transfers to right-of-use assets (note 5.4)
(12)
-  
-  
(12)
Effect of movements in foreign exchange
(38)
(30)
(1)
(69)
Balance at 28 December 2024
2,010 
1,506 
245 
3,761 
Depreciation
At 1 January 2023
279 
392 
-  
671 
Depreciation for the year 
71 
115 
-  
186 
Impairment
157 
42 
-  
199 
Disposals
-  
(18)
-  
(18)
Transfers
(4)
4 
-  
-  
Transfers to other intangible assets (note 4.2)
-  
(4)
-  
(4)
Effect of movements in foreign exchange
(14)
(17)
-  
(31)
Balance at 30 December 2023
489 
514 
-  
1,003 
Depreciation for the year 
77 
128 
-  
205 
Impairment
118 
69 
-  
187 
Disposals
(2)
(1)
-  
(3)
Transfers
3 
(3)
-  
-  
Transfers to right-of-use assets (note 5.4)
(6)
-  
-  
(6)
Effect of movements in foreign exchange
(2)
(11)
-  
(13)
Balance at 28 December 2024
677 
696 
-  
1,373 
Carrying amounts
At 31 December 2022
1,651 
889 
124 
2,664 
At 30 December 2023
1,427 
800 
210 
2,437 
At 28 December 2024
1,333 
810 
245 
2,388  
 
  
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
70 
 
4.1  
PROPERTY, PLANT AND EQUIPMENT (CONTINUED) 
 
During each year the Group reviews useful economic lives and tests PPE for impairment in accordance with the Group’s accounting policy, as referred to in note 4.3. 
Impairment charges have been made in the year of £187 million (2023: £199 million). Of this £110 million is in respect of LEGOLAND New York Resort, £35 million 
is respect of LEGOLAND Korea Resort, with the remaining £42 million in respect of certain of the Group’s Gateway attractions. 
 
Capital commitments 
At the year end the Group had a number of outstanding capital commitments in respect of capital expenditure at its existing attractions (including accommodation), 
as well as for new attractions that are under construction. These commitments are expected to be settled within two financial years of the reporting date. These 
amount to £104 million (2023: £135 million) for which no provision has been made. 
 
4.2  
GOODWILL AND INTANGIBLE ASSETS  
 
Accounting policies 
Goodwill represents the difference between the cost of an acquisition and the fair value of the identifiable net assets acquired less any contingent liabilities 
assumed. Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to groups of cash-generating units and is not amortised but is 
tested annually for impairment. In respect of joint ventures, the carrying amount of goodwill is included in the carrying amount of the investment in the joint venture. 
 
Where they arise on acquisition, brands are valued using the excess earnings method. All the significant brands acquired are assessed as having indefinite useful 
economic lives. This assessment is based upon the historical performance of the brands over a number of economic cycles, the ability to roll out the brands, and the 
Directors’ intentions regarding the future use of brands. The Directors feel this is a suitable policy for a brands business which invests in and maintains the brands. 
The brands are tested annually for impairment. Other brands are amortised over a period of fifteen years. 
 
Expenditure on internally generated goodwill and brands is recognised in the income statement as an expense when incurred. 
 
Other intangible assets comprise software licences deemed to be controlled by the Group, sponsorship rights and other contract or relationship based intangible 
assets. They are amortised on a straight-line basis from the date they are available for use. They are stated at cost less accumulated amortisation and 
impairment losses.  
 
The estimated useful lives of other intangible assets are as follows: 
 
Asset class 
Estimated useful life 
Licences 
Life of licence (up to 15 years) 
Other intangible assets 
Relevant contractual period (up to 30 years) 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
71 
 
4.2  
GOODWILL AND INTANGIBLE ASSETS (CONTINUED) 
 
Goodwill and intangible assets 
 
Goodwill
Brands
Other
Total
£m
£m
£m
£m
Cost
At 1 January 2023
2,623 
1,321 
33 
3,977 
Additions
-  
-  
8 
8 
Disposals
-  
-  
(1)
(1)
Transfer from property, plant and equipment (note 4.1)
-  
-  
6 
6 
Effect of movements in foreign exchange
(98)
(4)
(1)
(103)
Balance at 30 December 2023
2,525 
1,317 
45 
3,887 
Additions
-  
-  
2 
2 
Effect of movements in foreign exchange
(17)
(9)
-  
(26)
Balance at 28 December 2024
2,508 
1,308 
47 
3,863 
Amortisation
At 1 January 2023
277 
2 
13 
292 
Amortisation for the year
-  
-  
8 
8 
Disposals
-  
-  
(1)
(1)
Transfer from property, plant and equipment (note 4.1)
-  
-  
4 
4 
Effects of movements in foreign exchange
(11)
-  
(1)
(12)
Balance at 30 December 2023
266 
2 
23 
291 
Amortisation for the year
-  
1 
4 
5 
Impairment
-  
191 
-  
191 
Effect of movements in foreign exchange
(1)
-  
-  
(1)
Balance at 28 December 2024
265 
194 
27 
486 
Carrying amounts
At 31 December 2022
2,346 
1,319 
20 
3,685 
At 30 December 2023
2,259 
1,315 
22 
3,596 
At 28 December 2024
2,243 
1,114 
20 
3,377 
      Intangible assets
 
 
Intangible assets are tested for impairment in accordance with the Group’s accounting policy, as referred to in note 4.3. As a result of these tests, impairment 
charges have been made in the year of £191 million (2023: £nil), in respect of certain brands, the most significant being £163 million in respect of the Madame 
Tussauds brand.  
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
72 
 
4.2  
GOODWILL AND INTANGIBLE ASSETS (CONTINUED) 
 
Goodwill 
Goodwill is allocated to the Group’s operating segments which represent the lowest level at which it is monitored and tested for impairment. It is denominated in 
the relevant local currencies and therefore the carrying value is subject to movements in foreign exchange rates. 
 
2024
2023
£m
£m
Gateway Attractions
349 
353 
LEGOLAND Parks
1,769 
1,777 
Resort Theme Parks
125 
129 
2,243 
2,259  
 
Brands 
The Group has valued the following brands at the time of those brands being acquired. Certain brands are denominated in their relevant local currencies and 
therefore the carrying value is subject to movements in foreign exchange rates. 
 
2024
2023
£m
£m
Gateway Attractions
Madame Tussauds
265 
428 
SEA LIFE
205 
205 
London Eye
213 
213 
Dungeons
92 
92 
Warwick Castle
14 
18 
Other
3 
6 
792 
962 
Resort Theme Parks
Gardaland Resort
164 
172 
Alton Towers Resort
92 
92 
Thorpe Park Resort
8 
30 
Heide Park Resort
30 
31 
Chessington World of Adventures Resort
28 
28 
322 
353 
1,114 
1,315  
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
73 
 
4.3  
IMPAIRMENT TESTING 
 
Accounting policies 
The carrying amount of the Group’s goodwill and brands, which have indefinite lives, are tested for impairment on an annual basis. Intangible assets, PPE and right-of-use (ROU) 
assets are reviewed in each reporting period to determine whether there is any indication of impairment. If any such indication exists the asset’s recoverable amount 
is estimated.  
 
The process of impairment testing is to estimate the recoverable amount of the assets concerned and recognise an impairment loss whenever the carrying amount of 
those assets exceeds the recoverable amount. Impairment testing is performed first at the individual cash-generating unit (CGU) level without goodwill, with any 
impairment loss recognised as required. Impairment testing for goodwill is then applied to the collection of CGUs to which the goodwill relates. 
 
The level at which the assets concerned are reviewed varies as follows: 
 
Asset 
 
Goodwill 
Goodwill is reviewed at an Operating Group level, being the relevant grouping of CGUs at which the benefit of such goodwill arises. A 
CGU is the smallest identifiable group of assets that generates largely independent cash inflows, being the Group’s individual attractions. 
Brands 
Brands are reviewed at an individual CGU level. 
PPE 
PPE is reviewed at an individual CGU level, being the Group's individual attractions or cluster of attractions where they share management. 
ROU assets 
ROU assets are reviewed at an individual CGU level, being the Group's individual attractions. 
 
For assets that are in continuing use but do not generate largely independent cash inflows, the recoverable amount is determined for the CGU to which the 
assets belong. 
 
Impairment losses are recognised in the income statement. They are allocated first to reduce the carrying amount of goodwill, and then to reduce the carrying 
amount of other intangible assets and other assets on a pro rata basis. 
 
At each reporting date the Group reviews assets that have previously been impaired to consider whether previous impairments should be reversed. This review 
considers external factors (such as whether discount rates have decreased which could increase the value in use), and internal sources of information that 
capture the extent to which performance is improving and whether that improvement is considered temporary or permanent. 
 
Calculation of recoverable amount 
In accordance with accounting standards the recoverable amount of an asset is the greater of its value in use and its fair value less costs to sell.  
 
Value in use 
To assess value in use, estimated future cash flows have been discounted to their present value using pre-tax discount rates, each appropriate to the Operating 
Group concerned. The Group’s five year business plan, where the first year is based on latest budgets, is used as the basis for these calculations, with cash flows of 
the fifth year business plan period then extrapolated using long term growth rates.  
 
The key assumptions and estimates used when calculating the net present value of future cash flows from the Group’s businesses are as follows: 
 
Estimate 
 
Future cash flows 
Assumed to be equivalent to the operating cash flows of the businesses less the cash flows in respect of capital expenditure 
and repayments of lease liabilities. The Group uses EBITDA less cash non-recurring charges and an allocation of central 
costs, in line with other recharges which occur in the business, as a proxy for the operating cash flows of its attractions, as 
they are not significantly impacted by movements in working capital. 
Growth in EBITDA 
EBITDA is forecast by an analysis of both projected revenues and costs. Visitor numbers and revenue projections are 
based on a number of factors. This includes market analysis, including the total available market, historic trends, and 
competition. It also includes capital expenditure on rides and attractions, and other activities such as marketing and other 
revenue generating initiatives together with committed cost efficiency programmes. 
Projections of operating costs are based on historical and projected inflation data, adjusted for variations in visitor numbers 
and planned expansion of site activities as well as general market conditions. 
Timing and quantum of future 
capital and maintenance 
expenditure 
Projections are based on the attractions’ long term development plans, taking into account the capital investment necessary 
to maintain and sustain the performance of the attractions’ assets. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
74 
 
4.3  
IMPAIRMENT TESTING (CONTINUED) 
 
Estimate 
 
Long term growth rate 
A growth rate of 2.5% (2023: 2.5%) was determined based on management’s long term expectations, taking account of 
historical averages and future expected trends in both market development and market share growth. 
Discount rates to reflect the risks 
involved 
Based on the estimated weighted average cost of capital of a ‘market participant’ within the main geographical regions 
where the Group operates, these are drawn from market data and businesses in similar sectors, and adjusted for asset 
specific risks. The key assumptions of the ‘market participant’ include the ratio of debt to equity financing, risk free rates 
and the medium term risks associated with equity investments. Average figures are used where appropriate to reduce the 
impact of any short term volatility. Net present values are calculated using pre-tax discount rates derived from this post-
tax weighted average cost of capital. 
 
 
Pre-tax discount rates 
 
Post-tax discount rates 
 
2024 
2023 
 
2024 
2023 
Gateway Attractions 
11.6% 
11.5% 
 
9.3% 
9.1% 
LEGOLAND Parks 
11.1% 
11.2% 
 
8.9% 
8.9% 
Resort Theme Parks 
11.4% 
11.5% 
 
9.3% 
9.4% 
 
 
 
Fair value less cost to sell 
To assess fair value less cost to sell, unless there are specific factors at certain locations that require a different approach, we adopt a market-based approach. This is 
mainly based on multiples applied to EBITDA that has been normalised to exclude non-recurring items over a trading lifecycle of seven years to remove the impact of 
short term trading volatility during the COVID-19 pandemic. This approach uses level 3 inputs that are not based on observable market data. Multiples applied to 
EBITDA are in the range of 10 to 13.5. The fair value less cost to sell approach has been applied to the Group’s goodwill for Gateway Attractions and LEGOLAND 
Parks, along with the brands of Madame Tussauds and Dungeons. 
 
For certain locations where there is insufficient trading history to determine a clear expectancy of future performance we sourced independent valuations from third 
party specialists. This approach uses level 3 inputs that are not based on observable market data. We have taken this approach in the period for the valuation of the 
recently opened LEGOLAND Korea resort. 
 
Impairment charges 
Impairment charges totalling £384 million have been made in the period as follows:  
• 
£191 million in respect of certain of Merlin’s brands, the most significant being £163 million in respect of the Madame Tussauds brand. This reflects the impact 
over recent periods of challenging trading conditions, notably in the UK and China, and has been valued at fair value less cost to sell with a recoverable 
amount of £265 million. The recoverable amount of £25 million for the other brands that have been impaired has predominantly been determined on a value 
in use basis. 
• 
£110 million in respect of LEGOLAND New York which has been valued on a value in use basis, and £35 million in respect of LEGOLAND Korea which has 
been valued at fair value less cost to sell by a third party specialist. Both of these recently opened LEGOLAND resorts will now take longer than the five year 
business plan period to reach operating maturity. These sites have an aggregate recoverable amount of £148 million. 
• 
£48 million in respect of certain of the Group’s Gateway attractions, taking into account more challenging trading conditions and our anticipation of slower 
economic recovery in the medium term at those locations, resulting in a £nil recoverable amount. 
 
In 2023 impairment charges were made in the year of £199 million in property, plant and equipment and £11 million in right-of-use assets. £195 million was in 
respect of LEGOLAND New York and LEGOLAND Korea, and £15 million in respect of certain of the Group’s Gateway attractions, taking into account reviews of 
the market and economic conditions at those locations.  
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
75 
 
4.3  
IMPAIRMENT TESTING (CONTINUED) 
 
Sensitivity analysis 
Impairment reviews are often sensitive to changes in key assumptions. Sensitivity analysis has therefore been performed on the calculated recoverable amounts 
considering incremental changes in the key assumptions.  
 
In undertaking sensitivity analysis consideration has been given to movements in forecast EBITDA, increases in discount rates and decreases in multiples applied to 
EBITDA:  
 
For assets tested on a value in use basis:  
i) 
the Directors consider that the forecasts used reflect the best estimate of future trading. It is noted, however, that the calculations are inherently 
sensitive to the level of growth which can depend on a number of factors. While in the short term slower growth would be highly unlikely to affect 
valuations by a substantial amount, longer term shortfalls that affect the outlook for the fifth year of the plan (which drives the terminal value) would have 
a more significant impact.  
ii) 
discount rates have been derived from market data. As these rates are intended to be long term in nature they are expected to be reasonably stable in 
the short term, however market discount rates could increase in future. 
 
For assets tested on a fair value less cost to sell basis the multiples used are level 3 inputs that are not based on observable market data within the range of 10 to 
13.5. These multiples could be subject to change depending on latest estimates.  
 
Assets subject to impairment charges in the year 
The Madame Tussauds brand had an impairment charge of £163 million (2023: £nil). If the multiple used was 0.5 lower there would be an incremental impairment 
charge of £20 million. 
 
The Thorpe Park brand had an impairment charge of £22 million (2023: £nil). If the relevant forecasted cash flows were 5% lower than currently anticipated there 
would be an incremental impairment charge of £11 million. If the pre-tax discount rate used in the value in use calculations of 11.4% had been 60 basis points 
higher/lower the Group would have recognised an incremental/reduced impairment charge of £4 million.  
 
LEGOLAND New York had an impairment charge of £110 million (2023: £128 million). If the relevant forecasted cash flows were 5% lower than currently anticipated 
there would be an incremental impairment charge against PPE of £12 million. If the pre-tax discount rate used in the value in use calculations of 11.0% had been 
60 basis points higher the Group would have recognised an incremental impairment charge against PPE of £11 million. If the pre-tax discount rate had been 60 basis 
points lower the impairment charge would have been £13 million lower. 
 
Assets with limited headroom at the reporting date 
The estimated recoverable amounts of the Gateway Attractions, LEGOLAND Parks and Resort Theme Parks Operating Groups exceed their carrying values by 
£61 million, £542 million and £27 million respectively. 
 
If the assumptions used in the impairment review were changed to a greater extent than as detailed below, the changes would, in isolation, lead to an impairment loss 
being recognised for the 52 weeks ended 28 December 2024. 
 
Gateway Attractions (GW) 
 
If the multiple used was 0.5 lower, goodwill headroom would be absorbed in full. 
 
LEGOLAND Parks (LLP) 
 
If the multiple used was 2.5 lower, goodwill headroom would be absorbed in full. 
 
Resort Theme Parks (RTP) 
 
If EBITDA for RTP as a whole was forecast to be 2% lower than currently anticipated for 2029 (the perpetuity year), goodwill headroom would be absorbed 
in full. 
 
If the pre-tax discount rate used across RTP had been 20 basis points higher at 11.6%, headroom would have been absorbed in full. The rate used in the 
impairment testing decreased by 10 basis points between 2023 and 2024. 
 
If EBITDA for one specific brand within RTP was forecast to be 1% lower than currently anticipated for 2029 (the perpetuity year), headroom would be 
absorbed in full. If the pre-tax discount rate used had been 10 basis points higher at 11.4%, headroom would have been absorbed in full. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
76 
 
4.4  
WORKING CAPITAL 
 
Accounting policies 
Inventories 
Inventories are stated at the lower of cost and net realisable value. Cost is measured using the first-in first-out principle and includes expenditure incurred in 
acquiring the inventories and bringing them to their present location and condition. In a business combination the goods for resale held by the acquired Group are 
‘stepped-up’ to a value that takes into account an estimation of the level of future sales proceeds to be generated by the acquiring Group, less estimated costs 
necessary to sell the inventory. 
 
 
Trade and other receivables 
Trade and other receivables are recognised and carried at the original invoice amount less a loss allowance calculated using the simplified expected credit loss (ECL) 
model approach. Trade receivables are written off when there is no reasonable expectation of recovery. Other receivables are stated at their amortised cost less any 
impairment losses. Estimated ECLs are calculated using both actual credit loss experience and forward looking projections.  
 
Inventories 
 
2024
2023
£m
£m
Maintenance inventory
20 
17 
Work in progress
13 
6 
Goods for resale
47 
46 
80 
69  
 
Trade and other receivables  
 
2024
2023
2024
2023
£m
£m
£m
£m
Trade receivables
30 
40 
-  
-  
Other receivables
52 
84 
1 
1 
Prepayments
30 
34 
1 
1 
Contract assets
15 
19 
16 
16 
127 
177 
18 
18 
Current assets
Non-current assets
 
 
Ageing of trade receivables 
The ageing analysis of trade receivables, net of allowance for non-recoverable amounts, is as follows: 
 
2024
2023
£m
£m
Neither past due nor impaired
22 
27 
Up to 30 days overdue
6 
6 
Between 30 and 60 days overdue
2 
1 
Between 60 and 90 days overdue
-  
1 
Over 90 days overdue
-  
5 
30 
40  
 
Information about the Group’s exposure to credit risk is included in note 5.3. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
77 
 
4.4  
WORKING CAPITAL (CONTINUED) 
 
Trade and other payables 
 
2024
2023
2024
2023
£m
£m
£m
£m
Trade payables
79 
60 
-  
-  
Accruals
146 
151 
-  
-  
Deferred income
172 
176 
31 
41 
Other payables
34 
42 
43 
48 
431 
429 
74 
89 
Current liabilities
Non-current liabilities
 
 
Accruals  
Accruals comprise balances in relation to both operating and capital costs incurred at the reporting date for which an invoice has not been received and full payment 
has not yet been made. 
 
Deferred income 
Deferred income comprises revenues received or invoiced at the reporting date which relate to future periods. The main components of deferred income relate to 
advanced ticket revenues in respect of online bookings and annual pass purchases; pre-booked accommodation; and certain sponsorship and similar arrangements.  
 
At year end exchange rates, this also includes £43 million (2023: £49 million) received in respect of funding and infrastructure support for the development of 
LEGOLAND Korea. Further details are provided in note 6.3. 
 
£118 million of the deferred income at 30 December 2023 was recognised in revenue in 2024 (2023: £117 million of £194 million at 31 December 2022 recognised 
in 2023). 
 
Other payables 
Non-current other payables includes £28 million in respect of share-based payment transactions and other long term incentive plans (2023: £31 million). Further 
details are provided in note 5.6. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 4  
OPERATING ASSETS  
AND LIABILITIES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
78 
 
4.5  
PROVISIONS 
 
Accounting policy 
Provisions are recognised when the Group has legal or constructive obligations as a result of past events and it is probable that expenditure will be required to settle 
those obligations. They are measured at the Group’s best estimates, after taking account of information available and different possible outcomes. 
 
If the effect is material, provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market assessments of the 
time value of money and, where appropriate, the risks specific to the liability. 
 
Provisions 
 
Asset
retirement
provisions
Other
Total
£m
£m
£m
Balance at 31 December 2023
92 
46 
138 
Provisions made during the year
3 
21 
24 
Utilised during the year
(1)
(11)
(12)
Unused amounts reversed
(10)
(2)
(12)
Unwinding of discount
3 
-  
3 
Effect of movements in foreign exchange
(3)
-  
(3)
Balance at 28 December 2024
84 
54 
138 
2024
Current
-  
23 
23 
Non-current
84 
31 
115 
84 
54 
138 
2023
Current
-  
21 
21 
Non-current
92 
25 
117 
92 
46 
138  
 
Asset retirement provisions 
Certain attractions operate on leasehold sites and these provisions relate to the anticipated costs of removing assets and restoring the sites concerned at the end of 
the lease term. These leases are typically of a duration of between 10 and 60 years. 
 
They are established on inception and reviewed annually. The provisions are discounted back to present value with the discount then being unwound through the 
income statement as part of finance costs. The cost of establishing these provisions together with the impact of any changes in the discount rate is capitalised within 
the cost of the related asset. 
 
Other  
Other provisions include future regulatory payments in connection with the modification of the UK Resort Theme Parks leases and agreements that were entered 
into to secure their tenure until 2077 (see note 5.4) that may become payable at the start of the additional 35 year period in 2042. Remaining balances relate to the 
estimated cost arising from open insurance claims, tax matters and legal issues.  
 
There are no anticipated future events that would be expected to cause a material change in the timing or amount of outflows associated with the provisions. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
79 
 
5.1  
NET DEBT 
 
Analysis of net debt 
Net debt is the total amount of cash and cash equivalents less interest-bearing loans and borrowings and lease liabilities. Cash and cash equivalents comprise cash 
balances, call deposits and other short term liquid investments such as money market funds which are subject to an insignificant risk of a change in value.  
 
Effect of 
31
Net
movements
28
December
cash
Non-cash
in foreign
December
2023
flows
(1)
movements
(2)
exchange
(3)
2024
£m
£m
£m
£m
£m
Cash and cash equivalents
164 
(18)
-  
(27)
119 
Interest-bearing loans and borrowings
(3,712)
60 
(274)
63 
(3,863)
Lease liabilities
(1,633)
116 
(146)
29 
(1,634)
(5,181)
158 
(420)
65 
(5,378)
Net debt
 
 
Effect of 
1
Net
movements
30
January
cash
Non-cash
in foreign
December
2023
flows
(1)
movements
(2)
exchange
(3)
2023
£m
£m
£m
£m
£m
Cash and cash equivalents
266 
(107)
-  
5 
164 
Interest-bearing loans and borrowings
(3,807)
269 
(307)
133 
(3,712)
Lease liabilities
(1,612)
105 
(162)
36 
(1,633)
Net debt
(5,153)
267 
(469)
174 
(5,181)  
 
(1) 
Net cash flows include the drawdown and repayment of loans and borrowings, interest paid relating to loans and borrowings and interest paid and capital repayments relating to leases. 
(2) 
Non-cash movements include the finance costs relating to loans and borrowings and leases from the income statement, together with lease additions and disposals. 
(3) 
A substantial proportion of the Group’s net debt is denominated in non Sterling currencies. 
  
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
80 
 
5.2  
INTEREST-BEARING LOANS AND BORROWINGS 
 
Accounting policy 
Interest-bearing loans and borrowings are initially recognised at fair value less attributable fees. These fees are then amortised through the income statement on an 
effective interest rate basis over the expected life of the loan (or over the contractual term where there is no clear indication that a shorter life is appropriate). If the 
Group’s estimate of the expected life based on repayment subsequently changes, the resulting adjustment to the effective interest rate calculation is recognised as a 
gain or loss on re-measurement and presented separately in the income statement, in accordance with IFRS 9 ‘Financial Instruments’. 
 
Interest-bearing loans and borrowings 
 
2024
2023
2024
2023
2024
2023
£m
£m
£m
£m
£m
£m
£428 million (2023: £400 million) floating rate revolving
credit facility due 2029 (2023: 2026)
-  
-  
-  
-  
-  
Floating rate bank facilities due 2026
-  
10 
-  
1,432 
-  
1,442 
Floating rate bank facilities due 2029
11 
-  
1,890 
711 
1,901 
711 
$400 million fixed rate notes due 2026
-  
-  
322 
321 
322 
321 
€700 million fixed rate notes due 2030
-  
-  
572 
598 
572 
598 
$500 million fixed rate notes due 2031
-  
-  
391 
-  
391 
-  
€370 million fixed rate notes due 2027
-  
-  
303 
316 
303 
316 
$410 million fixed rate notes due 2027
-  
-  
322 
316 
322 
316 
Interest payable
52 
8 
-  
-  
52 
8 
63 
18 
3,800 
3,694 
3,863 
3,712 
Non-current liabilities
Total
Current liabilities
 
 
At 28 December 2024, the Group’s senior facilities are the following: 
 
Senior secured debt 
• 
€1,020 million and $1,378 million drawn facilities to mature in November 2029 entered into by the Company’s subsidiary Motion Finco S.à r.l. 
• 
The margins on these facilities are dependent on the Group’s adjusted leverage ratio and at 28 December 2024 were at a margin of 3.75% for EUR borrowings 
(2023: 3.0% for the €575 million borrowings; 4.0% for the €821 million borrowings) and 3.5% (2023: 3.25%) for USD borrowings over the floating interest rates when 
drawn. The relevant floating interest rates are Term SOFR, which was 4.60% at 28 December 2024 (5.61% at 30 December 2023), and EURIBOR, which was 
3.35% at 28 December 2024 (3.93% at 30 December 2023).  
• 
$400 million 5.75% senior secured notes due 2026 entered into by the Company’s subsidiary Merlin Entertainments Limited. The notes are listed on The 
International Stock Exchange. 
• 
€700 million of 7.375% senior secured notes due 2030 entered into by the Company’s subsidiary Motion Finco S.à r.l. The notes are listed on The International 
Stock Exchange. 
• 
$500 million of 7.375% senior secured notes due 2031 entered into by the Company’s subsidiary Merlin Entertainments Group US Holdings Inc. The notes are 
listed on The International Stock Exchange. 
• 
A £428 million revolving credit facility to mature in May 2029. £30 million was utilised by way of establishing certain ancillary facilities, including letters of credit. 
The relevant floating rate used for the facility is Sterling Overnight Index Average (SONIA). 
 
Other senior debt 
• 
€370 million 4.5% senior notes due 2027 and $410 million 6.625% senior notes due 2027 entered into by the Company’s subsidiary Motion Bondco DAC. The 
notes are listed on The International Stock Exchange. 
 
The terms of the floating rate debt facility require a repayment of 0.25% of the outstanding principal amount of the USD borrowings every three months. £5 million 
was repaid in 2024 (2023: £10 million). 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
81 
 
5.2  
INTEREST-BEARING LOANS AND BORROWINGS (CONTINUED) 
 
In February 2024, the Group completed a debt refinancing as follows: 
• 
Issued $500 million (£396 million) of new senior secured notes to mature in 2031. 
• 
Extended $1,220 million (£967 million) of drawn floating rate facilities due to mature in 2026 to 2029, increasing the size to $1,385 million (£1,098 million). 
• 
Extended €215 million of drawn floating rate facilities due to mature in 2026 to 2029.  
• 
Used some of the proceeds to repay €376m (£322 million) of drawn floating rate facilities due to mature in 2026 and 2029, decreasing the size to €1,020 million. 
 
The refinancing secured net cash proceeds after fees of £172 million. The Group’s revolving credit facility was also increased from £400 million to £428 million with 
an extension to the maturity to 2029. 
 
Subsequent to the year end, in February 2025, the Group completed a debt refinancing as follows: 
• 
Issued $410 million (£330 million) of new senior secured notes entered into by the Company’s subsidiary Motion Finco S.à r.l. to mature in 2032. 
• 
Used the proceeds, net of fees, to repay the $400 million 5.75% senior secured notes due 2026 entered into by the Company’s subsidiary Merlin 
Entertainments Limited. 
 
Covenants 
The financial covenant in relation to the Group’s £428 million revolving credit facility is only required when it is drawn by 40% or more (net of cash and cash 
equivalents). The covenant requires the Group to maintain the consolidated senior secured debt ratio below 10:1.  
 
The Group complied with the financial covenants in the year. The Group is also required to comply with certain non-financial covenants in these bank facilities and 
notes, and these requirements were satisfied throughout the year. 
 
 
 
 
 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
82 
 
5.3  
FINANCIAL RISK MANAGEMENT 
 
Liquidity risk 
Liquidity risk is the risk that the Group would not have sufficient funds to meet its financial obligations as they fall due. The Group’s Treasury department produces 
short term and long term cash forecasts to identify liquidity requirements and headroom, which are reviewed by the Group’s Chief Financial Officer. Surplus cash is 
actively managed across Group bank accounts to cover local shortfalls or invested in bank deposits or other short term liquid investments such as money market 
funds. In some countries bank cash pooling arrangements are in place to optimise the use of cash. As at 28 December 2024 the Group had £119 million of cash and 
cash equivalents (2023: £164 million) and access to a £428 million revolving credit facility, of which £30 million was utilised in 2024 (2023: £30 million) by way of 
establishing certain ancillary facilities, including letters of credit, in order to meet its obligations and commitments that will fall due.  
 
The following table sets out the contractual maturities of financial liabilities, including interest payments. This analysis assumes that interest rates prevailing at the 
reporting date remain constant. 
 
0 to <1
1 to <2
2 to <5
5 to <10
10 to <20
20 years
Contractual
year
years
years
years
years
and over
cash flows
£m
£m
£m
£m
£m
£m
£m
2024
Floating rate bank facilities due 2029
(161)
(161)
(2,412)
-  
-  
-  
(2,734)
$400 million fixed rate notes due 2026
(19)
(327)
-  
-  
-  
-  
(346)
€700 million fixed rate notes due 2030
(43)
(43)
(131)
(602)
-  
-  
(819)
$500 million fixed rate notes due 2031
(30)
(30)
(89)
(442)
-  
-  
(591)
€370 million fixed rate notes due 2027
(14)
(14)
(320)
-  
-  
-  
(348)
$410 million fixed rate notes due 2027
(22)
(22)
(348)
-  
-  
-  
(392)
Lease liabilities
(115)
(113)
(334)
(495)
(830)
(2,592)
(4,479)
Derivatives
13 
18 
5 
-  
-  
-  
36 
Trade payables
(79)
-  
-  
-  
-  
-  
(79)
(470)
(692)
(3,629)
(1,539)
(830)
(2,592)
(9,752)
2023
Floating rate bank facilities due 2026
(98)
(130)
(1,601)
-  
-  
-  
(1,829)
Floating rate bank facilities due 2029
(43)
(57)
(186)
(762)
-  
-  
(1,048)
$400 million fixed rate notes due 2026
(18)
(19)
(323)
-  
-  
-  
(360)
€700 million fixed rate notes due 2030
(46)
(45)
(136)
(675)
-  
-  
(902)
€370 million fixed rate notes due 2027
(15)
(14)
(350)
-  
-  
-  
(379)
$410 million fixed rate notes due 2027
(22)
(22)
(365)
-  
-  
-  
(409)
Lease liabilities
(112)
(109)
(325)
(493)
(848)
(2,642)
(4,529)
Derivatives
16 
22 
28 
-  
-  
-  
66 
Trade payables
(60)
-  
-  
-  
-  
-  
(60)
(398)
(374)
(3,258)
(1,930)
(848)
(2,642)
(9,450)  
 
Interest rate risk 
The Group is exposed to interest rate risk on both interest-bearing assets and liabilities. The Group has a policy of actively managing its interest rate risk exposure 
using a combination of fixed rate debt, interest rate swaps, and interest rate caps. 
 
At 28 December 2024 the Group had £1,929 million of fixed rate debt comprising: 
• 
$400 million of 5.75% notes to mature in 2026; 
• 
€700 million of 7.375% notes to mature in 2030; 
• 
$500 million of 7.375% notes to mature in 2031; 
• 
€370 million of 4.5% notes to mature in 2027; and 
• 
$410 million of 6.625% notes to mature in 2027. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
83 
 
5.3  
FINANCIAL RISK MANAGEMENT (CONTINUED) 
 
If required, to achieve the desired balance of fixed and floating interest rates across currencies, the Group may use floating to fixed interest rate swaps and caps 
(which are part of cash flow hedging relationships) and fixed to floating interest rate swaps and caps (which are part of fair value hedging relationships).  
 
In 2022, the Group entered into hedging arrangements on $600 million of floating rate USD debt to swap the floating interest rate to a fixed rate and on 
€700 million of floating rate EUR debt to cap the floating interest rate to a capped rate on the drawn floating rate facilities. In June 2024 the Group entered into a 
further $300 million of interest rate swaps, hedging USD floating rate debt from 2026 to 2028, at an average fixed rate of c.3.77%. 
 
In aggregate, at the end of the reporting period, 77% (2023: 72%) of the Group’s interest-bearing loans and borrowings is at a fixed/capped rate. The weighted 
average duration of the Group’s interest-bearing loans and borrowings is 4 years (2023: 4 years). At 28 December 2024 the fair value of interest rate derivative assets 
was £13 million (2023: £18 million). These interest rate derivatives are designated as cash flow hedges. 
 
Interest rate swaps and caps are recognised at fair value which is determined by reference to market rates. The fair value is the estimated amount that the Group 
would receive or pay to exit the instrument, taking into account current interest rates, credit risks and bid/ask spreads. Following initial recognition, changes in fair 
value are recognised immediately in profit or loss, except where the Group adopts hedge accounting. 
 
When hedge accounting, the Group formally documents the relationship between the hedging instruments and hedged items. It makes an assessment, at inception 
and on an ongoing basis, as to whether the hedging instruments are expected to be ‘highly effective’ in offsetting the changes in the fair value or cash flows of the 
respective hedged items during the life of the hedge. 
 
Changes in the fair value of interest rate swaps that are designated and qualify as cash flow hedges are recognised in other comprehensive income and presented in 
the cash flow hedge reserve in equity. Any ineffective portion of changes in fair value is recognised immediately in profit or loss. Cumulative gains and losses would 
remain in equity until either the hedged transaction is no longer expected to occur, or until the hedged transaction occurs, at which point they will be reclassified to 
profit or loss. 
 
Fair value changes in interest rate caps attributable to changes in the intrinsic value are accumulated in the cash flow hedge reserve, and reclassified from the cash 
flow hedge reserve to the income statement as a reclassification adjustment in the same period or periods during which the hedged future cash flows affect profit or 
loss. Changes in the time value of interest rate caps are accumulated in the cost of hedging reserve and recycled to the income statement on a systematic basis over 
the life of the instrument. 
 
Sensitivity analysis 
Based on the net debt position as at 28 December 2024 a 100 basis points rise in market interest rates would result in an increase in net interest paid of £8 million 
(2023: £9 million) and a 100 basis points fall in market interest rates would result in a decrease in net interest paid of £8 million (2023: £9 million). This has been 
calculated by applying the interest rate change to the Group’s variable rate cash, borrowings and derivatives. 
 
Foreign currency risk 
As the Group operates internationally, the performance of the business is sensitive to movements in foreign exchange rates. The Group’s potential currency 
exposures comprise transaction and translation exposures. The Group ensures that its net exposure to foreign currency balances is kept to a minimal level by using 
foreign currency swaps to exchange balances back into Sterling or by buying and selling foreign currencies at spot rates when necessary. The fair value of foreign 
exchange contracts is the present value of future cash flows and is determined by reference to market rates. At 28 December 2024 the fair value of foreign currency 
swap assets was £3 million (2023: £1 million) and of foreign currency swap liabilities was £4 million (2023: £4 million), none of which are hedge accounted. 
 
Transaction exposures 
The revenue and costs of the Group’s operations are denominated primarily in the currencies of the relevant local territories. Any significant cross-border trading 
exposures would be hedged by the use of forward foreign exchange contracts. 
 
Translation exposures 
The Group’s results, as presented in Sterling, are subject to fluctuations as a result of exchange rate movements. The Group does not hedge this translation 
exposure to its earnings but, where material, may carry out net asset hedging by borrowing in the same currencies as the currencies of its operating units or by using 
forward foreign exchange contracts. The Group’s debt facilities (excluding lease liabilities) are therefore denominated in Euros, US Dollars and Sterling and at 
28 December 2024 the amounts drawn consisted of €2,090 million and $2,688 million. There are forward foreign exchange contracts in place in respect of 
JPY 15,765 million (2023: JPY 16,365 million). 
 
Gains or losses arise on the retranslation of the net assets of foreign operations at different reporting dates and are recognised within the consolidated statement of 
comprehensive income. They will predominantly relate to the retranslation of opening net assets at closing foreign exchange rates, together with the retranslation of 
retained foreign profits for the year (that have been accounted for in the consolidated income statement at average rates) at closing rates. Exchange rates for major 
currencies are set out below. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
84 
 
5.3  
FINANCIAL RISK MANAGEMENT (CONTINUED) 
 
Gains or losses also arise on the retranslation of foreign currency denominated borrowings designated as effective net investment hedges of overseas net assets. 
These are offset in equity by corresponding gains or losses arising on the retranslation of the related hedged foreign currency net assets. The Group also treats 
specific intercompany loan balances, which are not intended to be repaid in the foreseeable future, as part of its net investment. In the event of a foreign entity being 
sold or a hedging item being extinguished, such exchange differences would be recognised in the income statement as part of the gain or loss on sale. 
 
The following exchange rates have been used in the translation of the results of foreign operations: 
 
Weighted
Weighted
Closing
average
Closing
average
Closing
rate for
rate for
rate for
rate for
rate for
2022
2023
2023
2024
2024
US Dollar
1.21 
1.24 
1.27 
1.28 
1.26 
Euro
1.13 
1.15 
1.15 
1.18 
1.21  
 
The Sterling equivalents of financial assets and liabilities denominated in foreign currencies were: 
 
Sterling
Euro
US Dollar
Other
Total
£m
£m
£m
£m
£m
2024
Cash and cash equivalents
6 
21 
43 
49 
119 
Floating rate bank facilities due 2029
7 
(838)
(1,070)
-  
(1,901)
$400 million fixed rate notes due 2026
-  
-  
(322)
-  
(322)
€700 million fixed rate notes due 2030
-  
(572)
-  
-  
(572)
$500 million fixed rate notes due 2031
-  
-  
(391)
-  
(391)
€370 million fixed rate notes due 2027
-  
(303)
-  
-  
(303)
$410 million fixed rate notes due 2027
-  
-  
(322)
-  
(322)
Lease liabilities
(1,074)
(281)
(86)
(193)
(1,634)
(1,061)
(1,973)
(2,148)
(144)
(5,326)
2023
Cash and cash equivalents
23 
21 
66 
54 
164 
Floating rate bank facilities due 2026
4 
(498)
(948)
-  
(1,442)
Floating rate bank facilities due 2029
-  
(711)
-  
-  
(711)
$400 million fixed rate notes due 2026
-  
-  
(321)
-  
(321)
€700 million fixed rate notes due 2030
-  
(598)
-  
-  
(598)
€370 million fixed rate notes due 2027
-  
(316)
-  
-  
(316)
$410 million fixed rate notes due 2027
-  
-  
(316)
-  
(316)
Lease liabilities
(1,042)
(290)
(82)
(219)
(1,633)
(1,015)
(2,392)
(1,601)
(165)
(5,173)
Carrying value
 
 
Sensitivity analysis on foreign currency risk 
A 10% strengthening of all currencies against Sterling would increase net debt by £355 million (2023: £373 million). As described above, gains or losses in the income 
statement and equity are offset by the retranslation of the related foreign currency net assets or specific intercompany loan balances. 
 
A 10% strengthening of all currencies against Sterling would reduce the fair value of foreign exchange contracts and result in a charge to the income statement of 
£24 million (2023: £16 million).  
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
85 
 
5.3  
FINANCIAL RISK MANAGEMENT (CONTINUED) 
 
Credit risk 
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual obligations. Credit risk is 
limited to the carrying value of the Group’s monetary assets. The Group has limited credit risk with its customers, the vast majority of whom pay in advance or at 
the time of their visit. There are credit policies in place with regard to its trade receivables with credit evaluations performed on customers requiring credit over a 
certain amount. 
 
The Group manages credit exposures in connection with financing and treasury activities including exposures arising from bank deposits, cash held at banks and 
derivative transactions, by appraisal, formal approval and ongoing monitoring of the credit position of counterparties. Counterparty exposures are measured against a 
formal transaction limit appropriate to that counterparty’s credit position. The Group robustly appraises investments before they are made to ensure the associated 
credit risk is acceptable. Performance of investments are closely monitored, in some cases through Board participation, to ensure returns are in line with 
expectations and credit risk remains acceptable. There were no overdue amounts in respect of investments and no impairments have been recorded (2023: £nil). 
 
Fair values 
Fair value hierarchy 
The Group analyses financial instruments in the following ways: 
• 
Level 1: uses unadjusted quoted prices in active markets. 
• 
Level 2: uses inputs that are derived directly or indirectly from observable prices (other than quoted prices).  
• 
Level 3: uses inputs that are not based on observable market data. 
 
Fair value versus carrying amounts 
The fair values of financial assets and liabilities are presented in the table below, together with the carrying amounts shown in the statement of financial position. 
Short term receivables, payables and cash and cash equivalents have been excluded from the following disclosures on the basis that their carrying amount is a 
reasonable approximation to fair value. 
 
Fair value
Carrying
Carrying
hierarchy
amount
Fair value
amount
Fair value
£m
£m
£m
£m
Held at amortised cost
Floating rate bank facilities due 2026
Level 2
-  
-  
(1,442)
(1,457)
Floating rate bank facilities due 2029
Level 2
(1,901)
(1,924)
(711)
(712)
$400 million fixed rate notes due 2026
Level 1
(322)
(316)
(321)
(312)
€700 million fixed rate notes due 2030
Level 1
(572)
(590)
(598)
(619)
$500 million fixed rate notes due 2031
Level 1
(391)
(384)
-  
-  
€370 million fixed rate notes due 2027
Level 1
(303)
(297)
(316)
(292)
$410 million fixed rate notes due 2027
Level 1
(322)
(308)
(316)
(300)
Held at fair value
Derivative financial instruments
Level 2
12 
12 
15 
15 
Minority equity investments
Level 3
5 
5 
11 
11 
(3,794)
(3,802)
(3,678)
(3,666)
2023
2024
 
 
The fair values shown above for the bank facilities and fixed rate notes have been calculated using market values. There is no difference between the carrying value 
and the fair value of minority equity investments. These are accounted for as ‘fair value through other comprehensive income’ and are valued by reference to 
EBITDA multiples or discounted cash flows, as appropriate to each investment. 
 
There have been no transfers between levels in 2024 or 2023.  
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
86 
 
5.4  
LEASE OBLIGATIONS 
 
Accounting policy 
Where a contract provides the right to control the use of an asset for a period of time in exchange for consideration, the contract is accounted for as a lease. In 
order for lease accounting to apply, an assessment is made at the inception of the contract that considers whether: 
• 
the Group has the use of an identified asset, which entitles it to the right to obtain substantially all of the economic benefits that arise from the use of the 
asset; and  
• 
the right to direct the use of the asset, either through the right to operate the asset or by predetermining how the asset is used.  
 
Measurement at lease inception 
At the lease commencement date the Group, as the lessee, will recognise: 
• 
a lease liability representing its obligation to make lease payments, and: 
• 
an asset representing its right to use the underlying leased asset (ROU asset).  
 
The lease liability is initially measured as the present value of future lease payments, discounted using the interest rate implicit in the lease, or if not available an 
incremental borrowing rate. Future lease payments will include fixed payments, variable lease payments that depend on an index or rate (initially measured at the 
rate at the commencement date, and subsequently modified as subsequent index or rates changes occur) and amounts expected to be payable by the lessee under 
residual value guarantees. In relation to variable lease payments that depend on an index or rate, the total lease liability recognised in the statement of financial 
position includes the impact of any index or rate changes that have already occurred, but does not include the impact of any future index or rate changes that have 
not yet taken place. 
 
The ROU asset is initially measured at cost, which comprises the amount initially recognised as the lease liability, lease payments made at or before the 
commencement date less any lease incentives received, initial direct costs incurred, and the estimated costs to be incurred at the end of the lease to restore the site 
to the required condition stipulated in the lease.  
 
In a business combination the ROU assets and lease liabilities for those leases accounted for under IFRS 16 ‘Leases’ are aligned, except where it is assessed that the 
cost of the acquired historic lease commitments taken on are greater or lower than a market participant would expect to pay were equivalent leases being entered 
into at the time of the transaction. Where a current market rental is estimated to be higher than that currently paid by the acquired Group, there is an upward 
adjustment to the right-of-use asset, or vice-versa if the opposite applies. 
 
On inception of a lease for a new site, where required, the estimated cost of decommissioning any additions is included within ROU assets and depreciated over 
the lease term. A corresponding provision is set up as disclosed in note 4.5. 
 
Depreciation (and any subsequent impairment) on the ROU asset, interest on the lease liability and any variable lease payments are all recognised in the 
income statement.  
 
Ongoing measurement 
After the commencement date the Group measures the ROU asset using a cost model, reducing the cost through depreciation charges and any required impairment 
losses. Adjustments will be made to the ROU asset to reflect the changes in the lease liability as a result of changes to lease payments or modifications to the lease.  
 
The lease liability is adjusted for interest on the liability, contractual lease repayments and any reassessment of the lease as a result of a contract modification, such as 
changes to the contractual rent amounts, or changes to the term of the lease.  
 
Upon lease modification, the discount rates used in the present value calculations are adjusted to reflect the appropriate rates at the date of modification for the 
remaining term of the lease, with resulting adjustments to the liability and ROU asset balances. Discount rates are then not revisited during the remaining life of 
the lease.  
 
When a lease is terminated earlier than the contractual end date within the lease agreement, the remaining balances on the lease liability after any final payments due, 
the ROU asset gross cost and the ROU asset accumulated depreciation are removed. Any difference between the liability balance removed and the net ROU asset 
balance removed are reflected in the income statement. 
 
Short term and low-value leases 
The Group has taken the recognition exemptions for short term leases and leases of low-value items. Leases which fall within the Group’s defined parameters for 
these exemptions are excluded from the IFRS 16 lease accounting requirements and are accounted for on a straight-line basis over the lease term. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
87 
 
5.4  
LEASE OBLIGATIONS (CONTINUED) 
 
Lease arrangements 
The Group’s most significant lease arrangements are set out below. 
 
There is a portfolio of leases that relate to United Kingdom attractions within the Resort Theme Parks and Gateway Attractions Operating Groups, and Heide Park 
Resort in Germany. Each of these lease agreements was initially for a period of 35 years from inception until 2042, and allowed for annual rent increases based on 
the inflationary index in the United Kingdom and fixed increases in Germany. The Group had the option, but was not contractually required, to extend each 
agreement individually for two further terms of 35 years, to 2077 and then to 2102, subject to an adjustment to market rates at that time. At the end of 2021 the 
agreements were modified and new agreements were entered into to secure tenure for an additional 35 years from 2042 to 2077. The second extension option 
from 2077 to 2102 still remains available for the Group to exercise in the future for each site.  
 
For the United Kingdom sites the transaction was treated as a lease modification. It did not meet the criteria to be treated as a separate lease. The Group did not 
exercise the lease option unilaterally; instead the Group and the lessor entered into a binding agreement to extend the leases in 2042, and agreed certain lease 
changes. As part of these changes the United Kingdom sites are subject to annual rent increases from 2022 onwards linked to CPI +0.5% (with a minimum increase 
of 1%, and a maximum increase of 4%). The minimum 1% per annum was reflected in the modification calculation.  
 
For Heide Park Resort, under the extension agreement the park and hotel leases at this site continue to be subject to fixed annual rent increases, and these have 
been reflected in the modification calculation.  
 
For the modifications above, the incremental borrowing rate was calculated by reference to the mid yield on a composite index of debt at an appropriate duration 
and the same (or similar) long term credit rating as the Company, adjusted where relevant for the sovereign yield for a similar duration to the index being used in the 
country/geography of that index.  
 
In late 2024 a deed of variation was completed on the lease for Warwick Castle in relation to a new hotel constructed at that attraction, with increased lease 
payments commencing in January 2025 and running for the same term as the existing lease and with the same annual rent increase conditions. 
 
LEGOLAND Japan was opened during 2017. The park was developed under an ‘operated and leased’ model whereby a local operating company leases the site and 
park infrastructure from a development partner. The development partners are related parties, being KIRKBI Invest A/S and LLJ Investco K.K, a subsidiary of KIRKBI 
Invest A/S. KIRKBI Invest A/S holds KIRKBI’s investment as a shareholder of the Group. The lease is for a period of 50 years to 2067. The Group does not have any 
right to request the renewal of the lease agreement, however it may be extended subject to agreement of terms with the lessor. For further details see note 6.3. 
 
In addition to the above leases, the Group also enters into other leasing arrangements for sites within the Gateway Attractions Operating Group and central areas. 
These are typically of a duration between 10 and 60 years, with rent increases determined based on local market practice. In addition to a fixed rental element, rents 
within the Gateway Attractions Operating Group can also contain a performance related element, typically based on turnover at the site concerned. The key 
contractual terms in relation to each lease are considered when calculating the rental charge over the lease term. The potential impact on rent charges of future 
performance or increases based on inflationary indices are each excluded from these calculations. Options to renew leases will vary from site to site in line with local 
market practice in the territories concerned. Not all of these leases will necessarily have extension options available to them.  
 
On certain leases the Group is required to make other variable lease payments, usually in the form of rent based on a percentage of the turnover generated by the 
relevant attraction. These payments are in addition to or instead of any fixed or minimum rent amounts and are charged directly to the income statement. They are 
not included in the measurement of the lease liability or ROU assets as they are contingent on performance and there is no obligation to pay any such amounts until 
that performance occurs. As noted below, the expense relating to these variable lease payments was £29 million in 2024 (2023: £28 million). 
 
There are no significant operating restrictions placed on the Group as a result of its lease arrangements. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
88 
 
5.4  
LEASE OBLIGATIONS (CONTINUED) 
 
Right-of-use assets 
 
Land and
Plant and
buildings
equipment
Total
£m
£m
£m
Cost
At 1 January 2023
1,769 
117 
1,886 
Additions
80 
7 
87 
Movements in asset retirement provisions 
4 
(1)
3 
Disposals
(9)
-  
(9)
Transfer from property, plant and equipment (note 4.1)
5 
-  
5 
Effect of movements in foreign exchange
(39)
(3)
(42)
Balance at 30 December 2023
1,810 
120 
1,930 
Additions
60 
3 
63 
Movements in asset retirement provisions (note 4.5)
(7)
-  
(7)
Disposals
(4)
(2)
(6)
Transfer from property, plant and equipment (note 4.1)
6 
-  
6 
Effect of movements in foreign exchange
(28)
(3)
(31)
Balance at 28 December 2024
1,837 
118 
1,955 
Depreciation
At 1 January 2023
240 
13 
253 
Depreciation for the year
70 
3 
73 
Impairment
11 
-  
11 
Disposals
(4)
-  
(4)
Effect of movements in foreign exchange
(7)
-  
(7)
Balance at 30 December 2023
310 
16 
326 
Depreciation for the year
74 
4 
78 
Impairment
6 
-  
6 
Disposals
(4)
(2)
(6)
Effect of movements in foreign exchange
(7)
-  
(7)
Balance at 28 December 2024
379 
18 
397 
Carrying amounts
At 31 December 2022
1,529 
104 
1,633 
At 30 December 2023
1,500 
104 
1,604 
At 28 December 2024
1,458 
100 
1,558  
 
During the year the Group reviews useful economic lives and tests ROU assets for impairment in accordance with the Group’s accounting policy, as referred to in 
note 4.3. In 2024 impairment charges were made of £6 million (2023: £11 million), in respect of certain of the Group’s Gateway attractions.

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
89 
 
5.4  
LEASE OBLIGATIONS (CONTINUED) 
 
Lease liabilities  
 
2024
2023
£m
£m
Current
44 
42 
Non-current
1,590 
1,591 
1,634 
1,633  
 
The maturity analysis of lease liabilities is disclosed within note 5.3. The cash outflow for leases is disclosed within note 5.1.  
 
Amounts recognised in the income statement 
 
2024
2023
£m
£m
Expense relating to variable lease payments
29 
28 
Depreciation expense of right-of-use assets
78 
73 
Interest expense on lease liabilities
82 
79 
189 
180  
 
5.5  
EQUITY AND CAPITAL MANAGEMENT  
 
Capital management 
The capital structure of the Group consists of debt and equity. The Group’s objective when managing capital is to maintain a strong capital base so as to ensure 
shareholder and creditor confidence and to sustain future development of the business; to provide returns for shareholders; and to optimise the capital structure to 
reduce the cost of capital. There are no externally imposed capital requirements on the Group. 
 
To enable the Group to meet its objectives, the Merlin Board monitor returns on capital through constant review of earnings generated from the Group’s capital 
investment programme and through regular budgeting and planning processes, manage capital in a manner so as to ensure that sufficient funds for capital investment 
and working capital are available, and ensure that the requirements of the Group’s debt covenants are met. 
 
Share capital and reserves 
 
Share capital 
 
2024
2024
2023
2023
Number
£m
Number
£m
Ordinary shares of £0.01 each
28,759,359 
-  
28,759,359 
-  
Preference shares of £0.01 each
2,847,137,139 
29 2,847,137,139 
29 
On issue and fully paid at end of year
2,875,896,498 
29 2,875,896,498 
29  
 
Issue of shares 
The nominal value of shares in issue is shown in share capital, with any additional consideration for those shares shown in share premium. 
 
Ordinary shares 
The holders of ordinary shares are entitled to receive dividends as declared from time to time. 
 
Each ordinary share entitles the holder of that ordinary share to receive notice of and to attend and to speak and to vote at general meetings of the Company (on 
the basis of one vote per ordinary share), or on any resolution proposed to members as a written resolution. Each ordinary share in the capital of the Company 
ranks equally in all respects and no shareholder holds shares carrying special rights relating to the control of the Company. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
90 
 
5.5  
EQUITY AND CAPITAL MANAGEMENT (CONTINUED) 
 
Preference shares 
The preference shares earn a fixed, cumulative, preferential dividend at the rate of 6% per annum on the issue price of the preference shares, which accrues (but is 
not payable) on each preference share on a daily basis from the date of issue of the relevant preference share, and ends on the day preceding the redemption date, 
compounding annually on each anniversary of the compounding date. 
 
The preference shares rank ahead of the ordinary shares for all purposes and no dividend, distribution, return of capital and/or reduction of capital is paid on the 
ordinary shares until the preference shares have been redeemed in full. 
 
Each preference share entitles the holder of that preference share to receive notice of and to attend and to speak and to vote at general meetings of the Company 
(on the basis of one vote per preference share), or on any resolution proposed to members as a written resolution.  
 
Dividends 
Dividends are recognised through equity on the earlier of their approval by the Company’s shareholders or their payment. The Directors of the Company have 
declared their intention not to pay a dividend for the year ended 28 December 2024 (2023: £nil). 
 
Translation reserve 
The translation reserve of £(55) million (2023: £(58) million) comprises all foreign exchange differences arising from the translation of the financial statements of 
foreign operations. The reporting date foreign exchange rates by major currency are provided in note 5.3. 
 
Cost of hedging reserve 
The cost of hedging reserve of £(6) million (2023: £(6) million) comprises accumulated changes in the time value of interest rate caps. 
 
Cash flow hedge reserve 
The cash flow hedge reserve of £14 million (2023: £18 million) comprises accumulated changes in the intrinsic value of interest rate caps and the fair value of interest 
rate swaps. They are reclassified from the cash flow hedge reserve to the income statement as a reclassification adjustment in the same period or periods during 
which the hedged future cash flows affect profit or loss. 
 
Reserve for own shares 
The Group has made share grants under three employee share incentive plans relating to the Company’s subsidiary Motion Topco Limited (see note 5.6). Preference 
B shares, ordinary B shares and ordinary C shares of the subsidiary were issued to senior management and other employees in exchange for consideration. The total 
employee investment is £4,719,628 (2023: £4,775,928) with the nominal value of the shares subscribed for as at the reporting date being £119,341 (2023: £129,341). 
Upon the vesting date of the incentive plans, employees will hold a non-controlling interest in Motion Topco Limited of 0.16% (2023: 0.16%). Until vesting, Motion 
Topco Limited recognises these as treasury shares that result in a reduction to equity; this reduction is eliminated on consolidation.  
 
In 2023, a newly incorporated limited partnership, Motion LP, invested in shares within the Management Share Scheme on behalf of eligible employees. There 
has been deemed sufficient parity between awards issued under this arrangement to conclude it is appropriate to account for all shares in the Management Share 
Scheme in the same way. It has been concluded that Merlin has control over Motion LP and hence its results are included in the consolidated financial statements of 
the Group. 
 
3,929,200 (2023: 3,929,200) of the shares issued to employees as part of the share incentive plans are held in an employee benefit trust, with a nominal value of 
£39,292 (2023: £39,292). By way of control of the limited partnership, Motion LP, the Group owns 59,792 (2023: 1,059,792) of ordinary C class treasury shares held 
on trust for the beneficiaries of the share incentive plans. These shares have a nominal value of £598 (2023: £10,598) and result in a reduction to equity.  
 
5.6  
SHARE-BASED PAYMENT TRANSACTIONS  
 
Accounting policy 
The fair value of share plans is recognised as an expense over the expected vesting period with a corresponding entry to either share-based payment liabilities for 
cash-settled plans and cash-settled elements relating to compound instruments, or retained earnings for equity-settled plans and equity-settled elements relating to 
compound instruments. All entries are net of deferred tax. The fair value of share plans is determined at the date of grant. The fair value of awards granted is 
measured based on observable market data, taking into account the terms and conditions upon which awards were granted. For all cash-settled awards and cash-
settled elements relating to compound instruments, the fair value is re-measured at each accounting date up to the vesting date by applying an option pricing model. 
Non-market based performance conditions (including most likely exit events) are taken into account for all plans in estimating the number of awards likely to vest, 
which is reviewed at each accounting date up to the vesting date, at which point the estimate is adjusted to reflect the actual awards issued. No adjustment is made 
after the vesting date even if the awards are forfeited or are not exercised. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
91 
 
5.6  
SHARE-BASED PAYMENT TRANSACTIONS (CONTINUED) 
 
Share awards 
The Group operates three employee share incentive plans: 
 
Senior Management Long Term Bonus plan (LTB) 
 
Senior Management Equity Investment (EI) 
 
Management Share Scheme (MSS) 
 
The Group has issued share awards to employees, with all plans being in respect of the Company’s subsidiary entity Motion Topco Limited. Some of these share 
awards issued are held in an employee benefit trust and a limited partnership (see note 5.5).  
 
Analysis of share-based payment charge 
The total credit for the year for all plans is £19 million (2023: charge of £13 million). The year on year movement reflects revisions in performance expectations 
leading to a reassessment of the fair value of cash-settled awards. At the reporting date, liabilities in respect of share-based payment transactions were £11 million 
(2023: £31 million). The calculation of the charge/(credit) for the year is affected by the calculations of the fair value of awards, as set out below, which includes the 
impact of current factors and future estimates. The Group has not directly measured the fair value of services received from individuals within the plans in the year, 
as it cannot be reliably estimated. 
 
2024
2023
Plan
£m
£m
LTB
(4)
4 
EI
-  
-  
MSS
(15)
9 
(19)
13  
 
Analysis of awards 
 
 
LTB 
EI 
MSS 
Performance condition(1) 
Y 
Y 
Y 
Method of settlement accounting 
Cash-settled 
Compound instrument 
Part compound instrument, part 
equity-settled, part cash-settled 
Number of allocated awards 
- 
4,970,113(2) 
7,188,009 (3),(4) 
Date of grant 
November 2021 
November 2021-July 2022 
November 2021-July 2024  
Weighted average award life (years)(1) 
3.0 
3.0 
4.1 
 
A reconciliation of award movements during the year is shown below. The exercise price for all plans is £nil and hence no weighted average exercise prices 
are presented.  
 
 
 
EI 
Number 
MSS 
Number 
At 31 December 2023 
 
4,970,113 
8,156,797 
Granted during the year 
 
- 
987,157 
Forfeited during the year 
 
- 
(1,955,945) 
At 28 December 2024 
 
4,970,113(2) 
7,188,009(3),(4)  
 
(1) 
Weighted average award life / performance conditions – the Group has exercised its judgement to conclude there is sufficient parity between all MSS awards granted to both senior 
management and other employees to account for all MSS awards in the same manner, and accordingly have concluded that for all awards there is a non-market based performance condition 
that the awards will vest on the earlier of a defined interim trigger event or exit. Using the Group’s approved five year business plan and considering ongoing future strategies of both the Group 
and the Group’s shareholders, the most likely vesting period for each scheme has been estimated, with the maximum length of award expected to be seven years. The blend of compound, cash-
settled or equity-settled instruments within each scheme therefore impacts the calculated weighted average award life.  
(2) 
Comprising 4,823,468 preference B shares and 146,645 ordinary B shares (2023: 4,823,468 preference B shares and 146,645 ordinary B shares). 
(3) 
Ordinary C shares. 
(4) 
Inclusive of 2,416,777 awards entitling the employee to a cash bonus equivalent in value to a notional number of shares and 4,771,232 allocated shares (2023: 1,683,905 awards and 
6,472,892 allocated shares). 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
92 
 
5.6  
SHARE-BASED PAYMENT TRANSACTIONS (CONTINUED) 
 
Senior Management Long Term Bonus plan (LTB) 
The LTB plan was granted on 11 November 2021 to eligible employees. The designated individuals of the plan are entitled to a gross cash bonus corresponding to a 
percentage of the equity value of Motion Topco Limited upon vesting, which is expected to occur upon an interim trigger event. Known executive retirements 
occurring in the periods ended 30 December 2023 and 28 December 2024 have resulted in the reduction of this maximum percentage since the prior year to 0.48%. 
The LTB award is based on the value of equity instruments of Motion Topco Limited (there are no equity settlement alternatives) and continuity of service, and 
hence falls in scope to be cash-settled. Taxes due on cash bonus awards, equivalent to the value of a notional number of shares, will be settled via payroll. 
 
The fair value of this award is estimated at £6 million following consideration of future uncertainties and the potential volatility of business values, and it could change 
in future years should the value of the Group rise over time. As the award is cash-settled, valuations calculating the expected fair value of awards are reperformed on 
an annual basis. 
 
Senior Management Equity Investment (EI) 
The Senior Management Equity Investment (EI) plan was granted from Motion Topco Limited on 11 November 2021 and 22 July 2022 following eligible employee 
investment, resulting in 4,823,468 preference B shares and 146,645 ordinary B shares being issued. The eligible employee investment for the EI plan varies in 
comparison to the Management Share Schemes (MSS) as the awards are a different share category (B shares versus ordinary C shares awarded in MSS schemes). The 
preference shares carry a right to a discretionary fixed, cumulative preferential dividend, which accrues (but is not payable) on each preference share on a daily basis 
from 1 April 2021. Payment of these dividends is at the discretion of the Board of Motion Topco Limited. Accordingly, these awards have been classified as equity 
and hence fall under the scope of IFRS 2 ‘Share-based Payment’.  
 
There is a put option for cash on up to 100% of the shares at fair market value, exercisable at the expected vesting date, which is the earlier of a defined interim 
trigger event or exit. As an interim trigger event is expected to occur prior to an exit event, this has been used to estimate the vesting period of the plan. The option 
is subject to non-market based performance conditions, being exit events which create obligations on the Group, and continuity of employment. Individuals with 
continued employment until exit will retain shares to the extent the put option is not exercised; hence, the potential appreciation of value of the EI plan is treated as 
a compound instrument.  
 
Management Share Scheme (MSS) 
The MSS’s are accounted for as part equity-settled, part cash-settled and part compound instruments. MSS plans were granted for senior management and other 
employees on various dates from November 2021 to July 2024, although some awards remain granted but unallocated. The plans can be subdivided into two tranches. 
The first tranche includes 6,688,009 ordinary C shares following eligible employee investment in Motion Topco Limited. This investment occurred via two routes. 
4,260,634 of these shares were invested in directly by the employees. The remaining 10,598 shares were indirectly invested in via limited partner contributions on 
behalf of eligible employees. The first tranche also includes 2,416,777 awards which entitle the employee to a cash payment equivalent to the fair value of a notional 
number of shares upon vesting. All such awards are classified as cash-settled.  
 
3,311,991 awards remain unissued and unallocated. Prior to an exit event all unallocated awards must be allocated; the Group has exercised its judgement and 
assumed that all awards will be allocated before an interim trigger event. Hence, the total value of this tranche of MSS awards will always be equal to 10,000,000 
shares regardless of staff attrition over the vesting period. The value of 10,000,000 share awards has therefore been considered when calculating the fair value of the 
MSS plans.  
 
The second tranche relates to 500,000 ordinary C shares issued on 22 July 2022. This tranche remains separate to the 10,000,000 share awards described above, but 
the terms of the awards are otherwise identical.  
 
Whilst in the case of the senior management issues, the Board has retained some flexibility on the terms of settlement, the Group has exercised its judgement to 
conclude there is sufficient parity between MSS awards granted to all relevant individuals to account for all MSS awards in the same manner. 
 
For MSS share awards, from December 2021 onwards, 12% per annum of the total award becomes eligible for cash-settlement at the expected vesting date, with the 
maximum cash-settlement crystallising at 60% in December 2025 of the total value of the MSS share awards. For the purposes of calculating the accounting entries, 
the full 60% is assumed to become eligible for cash-settlement (‘the cash settlement option’). 
 
The 60% of MSS share awards which have a cash settlement option are subject to a put option; this option requires Motion JVco Limited to purchase the shares at 
fair market value for cash upon exercise at an interim trigger event. If the put option is not exercised, ordinary C shares in Motion Topco Limited would be retained 
by the employee and hence 60% of MSS share awards issued are treated as compound instruments. The equity component of the instrument is deemed to have an 
expected value of £nil at vesting (as the expected benefit relating to this portion of the award is identical to the expected cash benefit), and hence the entire share-
based payment expense relating to 60% of MSS share awards issued relates to expected cash-settlement. 
 
For the remaining 40% of MSS share awards issued, should the put option requiring Motion JVco Limited to purchase the other 60% at fair market value for cash be 
exercised, the employee’s ordinary C shares would automatically convert to EI ordinary and preference B shares in quantities equivalent to fair market value at the 
point of exercise. If the put option is not exercised, ordinary C shares in Motion Topco Limited would be retained by the employee and would no longer be the 
obligation of the Group to settle. The awards are therefore treated as equity-settled and employees would receive the benefit of these shares at a final exit event 
following an interim trigger event, assuming continuity of service. Amounts due to tax authorities in respect of MSS shares issued are the obligation of the employee 
to settle.  

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 5  
CAPITAL STRUCTURE  
AND FINANCING CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
  
 
93 
 
5.6  
SHARE-BASED PAYMENT TRANSACTIONS (CONTINUED) 
 
Should the employee leave service after an interim trigger event but prior to a final exit event, they will receive a cash-settlement equivalent to the fair market value 
of their converted EI shares at the date of leaving (or the lower of cost and fair market value if the individual is a competing leaver). Historic attrition data for all 
levels of management has been reviewed in approximating the proportions of the 40% MSS awards that will be either equity or cash settled. 
 
Fair value calculation 
The fair value per award granted and the assumptions used in the calculations are as follows: 
 
Plan 
Settlement 
accounting 
Number of 
awards 
Date of 
grant(4) 
Exercise 
price (£) 
Weighted 
average 
share price 
at grant 
date (£) 
Weighted 
average fair 
value per award 
at measurement 
date (£) 
Expected 
dividend 
yield  
(%) 
Expected 
volatility 
 (%) 
Risk free 
rate 
 (%) 
LTB 
Cash-settled 
n/a 
11/11/2021 
- 
n/a 
5,957,813 
0.0% 
35.5% 
3.5% 
EI 
Compound 
4,970,113(1) 
11/11/2021 
22/07/2022 
- 
0.823 
- 
0.0% 
35.5% 
3.5% 
MSS 
Compound 
2,862,739(2) 
11/11/2021 
23/12/2021 
- 
0.111 
1.10 
0.0% 
35.5% 
3.5% 
MSS 
Equity-settled 
1,365,742(2) 
11/11/2021 
23/12/2021 
- 
0.111 
5.05 
0.0% 
40.2% 
3.5% 
MSS 
Cash-settled 
542,751(2) 
11/11/2021 
23/12/2021 
- 
0.111 
4.10 
0.0% 
37.8% 
3.5% 
MSS 
Cash-settled 
(other) 
2,416,777(2),(3)  
23/12/2021 
- 
0.025 
1.52 
0.0% 
35.5% 
3.5% 
 
(1) 
Comprising 4,823,468 preference B shares and 146,645 ordinary B shares (2023: 4,823,468 preference B shares and 146,645 ordinary B shares). 
(2) 
Ordinary C shares. 3,311,991 MSS awards remain unallocated as at 28 December 2024. 
(3) 
These awards entitle the employee to a cash bonus equivalent in value to a notional number of shares. It also includes shares invested in by a limited partner on behalf of eligible employees. 
(4) 
All 10,000,000 Tranche 1 MSS awards are deemed to have been granted on 11/11/2021 and 23/12/2021. Not all awards were allocated to specific employees on those dates. Unallocated 
awards have subsequently been allocated out on numerous dates up to the reporting date. 
 
The key assumptions in calculating the share-based payments were as follows: 
 
The Monte-Carlo option pricing model was used to value all plans at the date of grant.  
 
The expected volatility is based on broadly comparable quoted companies and takes into account the expected life of the relevant award. Estimated future 
levels of volatility are based on volatility levels existing at the time of completing the valuation exercise each year.  
 
The risk-free rate is equal to the prevailing UK Gilts rate at grant date, which is commensurate with the expected term.  
 
Expected dividend yield assumes that preference shares will roll forward any accrued dividend on the basis that distributions are discretionary. Therefore, 
dividend yield is assumed to be 0.0%. 
 
The grant date has been determined for each plan following consideration of when there was mutual understanding between the Group and the employee on 
the plan’s key terms; this date has been deemed to be the date of share issuance.  
 
The Group has exercised its judgement to conclude there is sufficient parity between MSS awards granted to both senior management and other employees to 
account for all awards in the same manner. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES  
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
94 
 
6.1  
INVESTMENTS 
 
Accounting policy 
The Group holds investments in two forms.  
 
Minority equity investments are accounted for as ‘fair value through other comprehensive income’ (FVOCI), having taken the election available under IFRS 9 
‘Financial instruments’. This applies to the investments in IDR Resorts Sdn. Bhd., Gangwon Jungdo Development Corporation Ltd, Shanghai LEGOLAND Co., Ltd 
and Big Bus Tours Group Holdings Limited. 
 
Associates and joint ventures are those entities over whose activities the Group has joint control or significant influence, established by contractual agreement. The 
consolidated financial statements include the Group’s share of the total recognised income and expenses on an equity accounted basis, from the date that joint 
control or influence commences until the date that it ceases. 
 
Gangwon Jungdo
IDR
Development
Shanghai
Resorts
Corporation LEGOLAND Co
Total
£m
£m
£m
£m
Balance at 31 December 2023
6 
3 
2 
11 
Net change in fair value - included in OCI
(6)
-  
-  
(6)
At 28 December 2024
-  
3 
2 
5  
 
Minority equity investments 
IDR Resorts 
The Group has a minority equity investment in IDR Resorts Sdn. Bhd. (IDR). IDR and its subsidiaries are deemed to be related parties as together they own 
LEGOLAND Malaysia (see note 6.3). 
 
Gangwon Jungdo Development Corporation 
The Group has a minority equity investment in Gangwon Jungdo Development Corporation Ltd, the local company that has provided funding and infrastructure 
support to the development of LEGOLAND Korea (see note 6.3). 
 
Shanghai LEGOLAND Co. 
The Group has a minority equity investment in Shanghai LEGOLAND Co., Ltd., the company developing the LEGOLAND Shanghai Resort. This is being developed 
under the Group’s management contract model, where we manage the resort under a management contract. 
 
Big Bus Tours 
The Group has an investment in Big Bus Tours Group Holdings Limited (BIG BUS), held substantially all in the form of loan notes. The investment is valued adopting 
a market-based approach (based on EBITDA multiples). Following a review of the value at the reporting date, the value has been retained at £nil (2023: £nil). Positive 
value adjustments could occur in the future. The Group also holds a minority equity investment valued at £nil (2023: £nil). 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
95 
 
6.1  
INVESTMENTS (CONTINUED) 
 
Investments in associates and joint ventures  
LL Dubai Hotel  
The Group holds a 40% equity interest in LL Dubai Hotel LLC, the company that developed the hotel at LEGOLAND Dubai, which opened in January 2022. The 
investment was impaired to £nil in 2022. As such the Group’s share of that company’s retained losses for the period have not been recognised.  
 
Summarised financial information in respect of LL Dubai Hotel LLC is set out below and is based on 100% of their results.  
 
2024
2023
£m
£m
Non-current assets
53 
56 
Current assets
13 
7 
Total assets
66 
63 
Non-current liabilities
50 
44 
Current liabilities
14 
9 
Total liabilities
64 
53 
Revenue
10 
11 
Expenses
17 
19 
Loss for the year
(7)
(8)  
 
 
6.2  
EMPLOYEE BENEFITS 
 
Accounting policies 
Defined contribution pension schemes 
In the case of defined contribution schemes, the Group pays fixed contributions into a separate fund on behalf of the employee and has no further obligations to 
them. The risks and rewards associated with this type of scheme are assumed by the members rather than the employer. Obligations for contributions to defined 
contribution pension schemes are recognised as an expense in the income statement as incurred.  
 
Defined benefit pension schemes 
A defined benefit scheme is a post-employment benefit scheme other than a defined contribution scheme. The Group’s net obligation is calculated for each scheme 
by estimating the amount of future benefit that employees have earned in return for their service in the current and prior periods. That benefit is discounted to 
determine its present value and offset by the fair value of any scheme assets. The calculation is performed by a qualified actuary using the projected unit credit 
method. All actuarial gains and losses are recognised in the period they occur directly in equity, through other comprehensive income. 
 
Defined contribution pension schemes 
The Group operates a number of defined contribution pension schemes and the total expense relating to those schemes in the current year was £15 million 
(2023: £16 million). 
 
Defined benefit pension schemes 
The principal scheme that the Group operates is a closed scheme for certain former UK employees of The Tussauds Group, which was acquired by the Merlin 
Group in 2007. The scheme entitles retired employees to receive an annual payment based on a percentage of final salary for each year of service that the employee 
provided. The pension schemes have not directly invested in any of the Group’s own financial instruments or in properties or other assets used by the Group. 
 
The most recent full actuarial valuation of the scheme was carried out as at 31 December 2021 and updated to 30 September 2022 due to material changes in 
market conditions. As a result, it was agreed to pay annual deficit reduction contributions of £544,000, increasing at 3% per annum, payable monthly from 1 January 
2023 to 30 November 2028.  
 
The Group expects £1 million in ongoing contributions to be paid to its defined benefit schemes in 2025. The weighted average duration of the defined benefit 
obligation at 28 December 2024 was 13 years (2023: 14 years). 
 
During the financial year ended 30 December 2023, a High Court ruling on the Virgin Media Limited vs Pension Trustees II Limited and Others case concluded that, 
in relation to contracted out rights amendments between 1997-2016, pension scheme amendments relating to past and future service rights made without 
appropriate actuarial confirmation (Section 37 Confirmations) were deemed to be void. In July 2024, the Court of Appeal upheld the decision of the High Court.  

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
96 
 
6.2  
EMPLOYEE BENEFITS (CONTINUED) 
 
The Group has confirmed that during this time period, the defined benefit pension scheme was amended several times and a number of members within these 
schemes were contracted out. It is possible that a liability may arise for the Group. 
 
The assets and liabilities of the schemes are: 
 
2024
2023
£m
£m
Equities
7 
11 
Corporate bonds
25 
20 
Cash
1 
1 
Pooled investment funds (property)
-  
2 
Fair value of scheme assets
33 
34 
Present value of defined benefit obligations
(30)
(31)
Net pension surplus
3 
3  
 
Movement in the net pension surplus 
 
Present
Present
value of
value of
defined
Net
scheme
benefit
pension
assets
obligations
surplus
£m
£m
£m
At 1 January 2023
32 
(30)
2 
Net interest
2 
(2)
-  
Contributions by employer
1 
-  
1 
Benefits paid
(1)
1 
-  
At 30 December 2023
34 
(31)
3 
Net interest
2 
(2)
-  
Benefits paid
(1)
1 
-  
Remeasurement gain/(loss)
(2)
2 
-  
At 28 December 2024
33 
(30)
3  
 
The amount recognised in the income statement was £nil (2023: £nil). The amount recognised in the statement of other comprehensive income was £nil (2023: £nil).  
 
Actuarial assumptions 
Principal actuarial assumptions (expressed as weighted averages) at the year end were: 
 
2024
2023
Discount rate
5.6%
4.8%
Rate of price inflation
3.3%
3.2%  
 
The scheme is closed to future accrual for active members and therefore there is no link to future salary increases.  
 
Assumptions regarding future mortality are based on published statistics and mortality tables. For the Tussauds Group scheme the actuarial table used is S3PxA. The 
mortality assumption adopted predicts that a current 65 year old male would have a life expectancy to age 86 and a female would have a life expectancy to age 88. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
97 
 
6.3  
RELATED PARTY TRANSACTIONS 
 
Identity of related parties 
The Group has related party relationships with its shareholders (and their connected parties), key management personnel, joint ventures, and other co-investors.  
 
The defined benefit pension scheme for certain former UK employees of The Tussauds Group is also a related party (see note 6.2). 
 
Transactions with shareholders (and connected parties) 
Goods and services 
Transactions including the purchase and sale of goods, the payment of fees and royalties, and trading balances outstanding at 28 December 2024 and 30 December 
2023 were as follows: 
 
Amount
Amount
owed by
Purchases and
owed to
Sales
related party
royalties
related party
£m
£m
£m
£m
2024
KIRKBI Invest A/S
4 
-  
18 
3 
LEGO Group
3 
8 
94 
6 
7 
8 
112 
9 
2023
KIRKBI Invest A/S
1 
-  
18 
3 
LEGO Group
2 
3 
80 
3 
3 
3 
98 
6 
Goods and services
 
 
Loans and borrowings 
Certain shareholders (or other parties related to those shareholders), are owners of elements of the Group’s bank facilities as described in note 5.2. Balances 
outstanding at 28 December 2024 are KIRKBI Invest A/S £29 million (2023: £413 million) and funds advised by parties related to Blackstone £65 million (2023: 
£26 million). Interest is paid and accrued on the same terms as described in note 5.2. 
 
Lease arrangements 
The Group has various lease arrangements with related parties, as detailed below. Payments represents the total of fixed rent, turnover rent and services charges 
made during the year. Commitments represents the total undiscounted commitment for future fixed rental payments at the reporting date. 
 
Remaining
Term
years at
Payments
Commitments
Payments
Commitments
in years
reporting date
2024
2024
2023
2023
£m
£m
£m
£m
LLJ Investco K.K
50
42
9 
187 
8 
212 
KIRKBI Invest A/S
25
15
1 
6 
1 
7 
Koldingvej 2 Billund A/S
29
17
<1 
8 
<1 
8 
Blackstone Investment Funds
11 to 22
3 to 15
2 
10 
2 
23 
Canada Pension Plan Investment Board (CPP Investments)
10
3
<1 
1 
<1 
1  
 
• 
As set out in note 5.4 the Group previously entered into a lease with LLJ Investco K.K (a subsidiary of KIRKBI Invest A/S). 
• 
The Group leases land, buildings and car parking areas from KIRKBI Invest A/S (a shareholder). 
• 
The Group leases land and buildings from Koldingvej 2 Billund A/S (which has a 25% shareholding in the LEGO Group). 
• 
The Group has various lease agreements with parties that are related parties of the Blackstone Investment Funds, who are shareholders in the Company. 
• 
The Group has a lease agreement with a party that is a related party of the Canada Pension Plan Investment Board (CPP Investments), who are shareholders in 
the Company. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
98 
 
6.3  
RELATED PARTY TRANSACTIONS (CONTINUED) 
 
Other transactions 
In 2023 £14 million was received from LEGO Juris A/S, a KIRKBI Group company, to support development activities at various attractions. £1 million of this amount 
remained unspent at the end of that year and was fully utilised during 2024 with no unspent balance remaining at the end of 2024. A further £2 million was received 
in 2024 with no unspent balance remaining of that amount at the end of 2024. 
 
During 2024 the Group contracted payroll services, IT services and other services from companies that are related parties of the Blackstone Investment Funds that 
are shareholders in the Group. The total paid in the year to these companies was £7 million (2023: £3 million). 
 
Transactions with key management personnel 
Key management of the Group, being the Directors of the Board, the members of the Merlin Executive Committee and their immediate relatives control nil% 
(2023: nil%) of the Company. The remuneration of key management is disclosed in note 2.1. 
 
As at 28 December 2024 and 30 December 2023 a member of key management was provided with a loan from the Group equalling £171,000 in aggregate, for use by 
the individual in investing in the Management Share Scheme (MSS) share incentive plan. The loan is due for repayment on the earlier of a defined interim trigger 
event, an exit event, or 31 January 2027 (see note 5.6 for further details on the scheme and vesting events). No interest is payable on the loan. 
 
Transactions with other related parties 
LEGOLAND Malaysia 
As part of the agreement for the development and operation of LEGOLAND Malaysia, the Group subscribed for share capital in IDR Resorts Sdn. Bhd. (IDR) which 
together with its subsidiaries owns the park (see note 6.1). On this basis, IDR and its subsidiaries are deemed to be related parties.  
 
Transactions entered into, including the purchase and sale of goods, payment of fees and trading balances outstanding at 28 December 2024 and 30 December 2023, 
are as follows: 
 
2024
2023
£m
£m
Sales to related party
4 
4 
Amounts owed by related party
2 
3  
 
LEGOLAND Korea 
The Group has a minority equity investment in and has entered into transactions with Gangwon Jungdo Development Corporation Ltd, a Korean company which 
acts under the direction of the Gangwon Province and has provided funding and infrastructure support of KRW 80 billion (£43 million at year end exchange rates) 
to the development of LEGOLAND Korea. As required under the terms of the funding agreement, the Group has spent this support on costs associated with the 
project. The conditions of the funding require that following the completion of the park’s construction, the Group operates the park for a period of time  
post-opening. 
 
All of these funds had been received by 25 December 2021 and at the reporting date are recorded within deferred income. Once agreed with Gangwon Jungdo 
Development Corporation Ltd, this amount will be accounted for as a capital grant and offset against the total project costs, within property, plant and equipment. 
 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
99 
 
6.4  
NEW STANDARDS AND INTERPRETATIONS 
 
The following amendments to standards and interpretations have been implemented in the year with no significant impact to the Group:  
• 
Amendments to IFRS 16 ‘Leases - leases on sale and leaseback’ 
• 
Amendments to IAS 1 ‘Presentation of financial statements – non-current liabilities with covenants’ 
• 
Amendments to IAS 7 and IFRS 7 ‘Supplier finance arrangements’ 
 
The IASB has also issued the following amendments to standards that will be effective for the Group for the 2025 reporting period. The Group does not expect any 
significant impact on its consolidated financial statements from these amendments. 
 
• 
Amendments to IAS 21 ‘Lack of exchangeability’ 
 
6.5  
ULTIMATE PARENT COMPANY INFORMATION 
 
The largest group in which the results of the Company are consolidated is that headed by the Company, incorporated in the United Kingdom. No other group 
financial statements include the results of the Company. 
 
The consolidated financial statements of the Company and its subsidiaries are available to the public by visiting the Merlin corporate website at 
www.merlinentertainments.biz. 
 
6.6  
SUBSEQUENT EVENTS 
 
Subsequent to the year end, in February 2025, the Group completed a debt refinancing as follows: 
• 
Issued $410 million (£330 million) of new senior secured notes entered into by the Company’s subsidiary Motion Finco S.à r.l. to mature in 2032. 
• 
Used the proceeds, net of fees, to repay the $400 million 5.75% senior secured notes due 2026 entered into by the Company’s subsidiary Merlin 
Entertainments Limited. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
100 
 
6.7  
SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS 
 
The Group has the following investments in subsidiaries and joint ventures:  
Subsidiary undertaking 
Country of 
incorporation 
Class of  
share held 
Ownership  
2024 
Ownership  
2023 
AAE Unit Trust 
Australia (1) 
- 
100.0% 
100.0% 
AQDEV Pty Limited 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Illawarra Tree Topps Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
LEGOLAND Discovery Centre Melbourne Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Living and Leisure Australia Limited 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Living and Leisure Australia Management Limited 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Living and Leisure Australia Trust 
Australia (1) 
- 
100.0% 
100.0% 
Living and Leisure Finance Trust 
Australia (1) 
- 
100.0% 
100.0% 
LLA Aquariums Pty Limited 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Melbourne Underwater World Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Melbourne Underwater World Trust 
Australia (1) 
- 
100.0% 
100.0% 
ME LoanCo (Australia) Pty Limited 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (Australia) Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
MUW Holdings Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Northbank Development Trust  
Australia (1) 
- 
100.0% 
100.0% 
Northbank Place (Vic) Pty Ltd 
Australia (2) 
Ordinary 
50.0% 
50.0% 
Oceanis Australia Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Oceanis Australia Unit Trust 
Australia (1) 
- 
100.0% 
100.0% 
Oceanis Developments Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Oceanis Foundation Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Oceanis Holdings Limited 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Oceanis Korea Unit Trust 
Australia (1) 
- 
100.0% 
100.0% 
Oceanis NB Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Oceanis Northbank Trust 
Australia (1) 
- 
100.0% 
100.0% 
Oceanis Unit Trust 
Australia (1) 
- 
100.0% 
100.0% 
Sydney Attractions Group Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Sydney Tower Observatory Pty Limited 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Sydney Wildlife World Pty Limited 
Australia (1) 
Ordinary 
100.0% 
100.0% 
The Otway Fly Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
The Otway Fly Unit Trust 
Australia (1) 
- 
100.0% 
100.0% 
The Sydney Aquarium Company Pty Limited 
Australia (1) 
Ordinary 
100.0% 
100.0% 
Underwater World Sunshine Coast Pty Ltd 
Australia (1) 
Ordinary 
100.0% 
100.0% 
US Fly Trust 
Australia (1) 
- 
100.0% 
100.0% 
Madame Tussauds Austria GmbH 
Austria (3) 
Ordinary 
100.0% 
100.0% 
MT Austria Holdings GmbH 
Austria (3) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Belgium N.V.  
Belgium (4) 
Ordinary 
100.0% 
100.0% 
Christchurch Investment Company Limited 
British Virgin Islands (5) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (Canada) Inc 
Canada (6) 
Ordinary 
100.0% 
100.0% 
Madame Tussauds Exhibition (Beijing) Company Limited 
China (7) 
Ordinary 
100.0% 
100.0% 
Madame Tussauds Exhibition (Shanghai) Company Limited 
China (8) 
Ordinary 
100.0% 
100.0% 
Madame Tussauds Exhibition (Wuhan) Company Limited 
China (9) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Hong Kong Limited 
China (10) 
Ordinary 
100.0% 
100.0% 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
101 
 
6.7  
SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS (CONTINUED) 
 
Subsidiary undertaking 
Country of 
incorporation 
Class of  
share held 
Ownership  
2024 
Ownership  
2023 
Merlin Entertainments (Shanghai) Company Limited 
China (11) 
Ordinary 
100.0% 
100.0% 
Merlin Exhibition (Chongqing) Company Limited 
China (12) 
Ordinary 
100.0% 
100.0% 
Merlin Exhibition (Shenyang) Company Limited 
China (13) 
Ordinary 
100.0% 
100.0% 
Merlin Indoor Children's Playground (Shanghai) Company Limited 
China (14) 
Ordinary 
100.0% 
100.0% 
Merlin (Shanghai) Management Advisory Company Limited 
China (15) 
Ordinary 
100.0% 
100.0% 
Shanghai Chang Feng Oceanworld Co. Ltd 
China (16) 
Ordinary 
100.0% 
100.0% 
Shanghai LEGOLAND Management Co., Ltd 
China (17) 
Ordinary 
85.0% 
85.0% 
LEGOLAND ApS 
Denmark (18) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group Denmark Holdings ApS 
Denmark (18) 
Ordinary 
100.0% 
100.0% 
SEA LIFE Helsinki Oy 
Finland (19) 
Ordinary 
100.0% 
100.0% 
SEA LIFE France SARL 
France (20) 
Ordinary 
100.0% 
100.0% 
Dungeon Deutschland GmbH 
Germany (21) 
Ordinary 
100.0% 
100.0% 
Heide-Park Soltau GmbH 
Germany (22) 
Ordinary 
100.0% 
100.0% 
LEGOLAND Deutschland Freizeitpark GmbH 
Germany (23) 
Ordinary 
100.0% 
100.0% 
LEGOLAND Deutschland GmbH  
Germany (23) 
Ordinary 
100.0% 
100.0% 
LEGOLAND Discovery Centre Deutschland GmbH 
Germany (21) 
Ordinary 
100.0% 
100.0% 
LEGOLAND Holidays Deutschland GmbH 
Germany (23) 
Ordinary 
100.0% 
100.0% 
LLD Share Beteiligungs GmbH 
Germany (23) 
Ordinary 
100.0% 
100.0% 
LLD Share GmbH & Co. KG 
Germany (23) 
Ordinary 
100.0% 
100.0% 
Madame Tussauds Deutschland GmbH 
Germany (21) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group Deutschland GmbH 
Germany (21) 
Ordinary 
100.0% 
100.0% 
SEA LIFE Deutschland GmbH 
Germany (21) 
Ordinary 
100.0% 
100.0% 
SEA LIFE Konstanz GmbH 
Germany (21) 
Ordinary 
100.0% 
100.0% 
Tussauds Deutschland GmbH 
Germany (22) 
Ordinary 
100.0% 
100.0% 
Tussauds Heide Metropole GmbH 
Germany (22) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments India Private Limited 
India (24) 
Ordinary 
100.0% 
100.0% 
Motion Bondco Designated Activity Company 
Ireland (25) 
Ordinary 
100.0% 
100.0% 
SEA LIFE Centre Bray Limited 
Ireland (26) 
Ordinary 
100.0% 
100.0% 
Gardaland S.r.l.  
Italy (27) 
Ordinary 
99.9% 
99.9% 
Gardaland Holidays S.r.l.  
Italy (27) 
Ordinary 
99.9% 
99.9% 
Merlin Attractions Italy S.r.l. 
Italy (27) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group Italy S.r.l. 
Italy (27) 
Ordinary 
100.0% 
100.0% 
Merlin Water Parks S.r.l. 
Italy (27) 
Ordinary 
100.0% 
100.0% 
Ronchi del Garda S.p.A.  
Italy (28) 
Ordinary 
(a) 49.4% 
(a) 49.4% 
Ronchi S.p.A. 
Italy (27) 
Ordinary 
90.4% 
90.4% 
LEGOLAND Japan Limited 
Japan (29) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (Japan) Limited 
Japan (30) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group Luxembourg 3 S.à r.l. 
Luxembourg (31) 
Ordinary 
100.0% 
100.0% 
Motion Finco S.à r.l. 
Luxembourg (31) 
Ordinary 
100.0% 
100.0% 
Motion Finco 2 S.à r.l. 
Luxembourg (31) 
Ordinary 
100.0% 
100.0% 
LEGOLAND Malaysia Hotel Sdn. Bhd 
Malaysia (32) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group (Malaysia) Sdn. Bhd 
Malaysia (32) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Studios (Malaysia) Sdn. Bhd 
Malaysia (32) 
Ordinary 
100.0% 
100.0% 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
102 
 
6.7  
SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS (CONTINUED) 
 
Subsidiary undertaking 
Country of 
incorporation 
Class of  
share held 
Ownership  
2024 
Ownership  
2023 
Amsterdam Dungeon B.V. 
Netherlands (33) 
Ordinary 
100.0% 
100.0% 
LEGOLAND Discovery Centre Scheveningen B.V. 
Netherlands (34) 
Ordinary 
100.0% 
100.0% 
Madame Tussauds Amsterdam B.V. 
Netherlands (35) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Den Haag B.V. 
Netherlands (36) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Holdings Nederland B.V.  
Netherlands (33) 
Ordinary 
100.0% 
100.0% 
SEA LIFE Centre Scheveningen B.V. 
Netherlands (37) 
Ordinary 
60.0% 
60.0% 
Auckland Aquarium Limited 
New Zealand (38) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (New Zealand) Limited 
New Zealand (38) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (SEA LIFE PORTO) Unipessoal Lda  
Portugal (39) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Singapore Pte. Ltd 
Singapore (40) 
Ordinary 
100.0% 
100.0% 
LEGOLAND Korea LLC  
South Korea (41) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Korea Limited 
South Korea (42) 
Ordinary 
100.0% 
100.0% 
Seoul Ocean Aquarium Co., Ltd. 
South Korea (43) 
Ordinary 
100.0% 
100.0% 
SLCS SEA LIFE Centre Spain S.A. 
Spain (44) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (Thailand) Limited 
Thailand (45) 
Ordinary 
100.0% 
100.0% 
Siam Ocean World Bangkok Co Ltd 
Thailand (46) 
Ordinary 
100.0% 
100.0% 
Istanbul Sualti Dunyasi Turizm Ticaret A.S 
Turkey (47) 
Ordinary 
100.0% 
100.0% 
Madame Tussauds Museum LLC 
UAE (48) 
- 
(b) 48.0% 
(b) 48.0% 
Merlin Holdings Limited 
UAE (49) 
Ordinary 
(b) 1.0% 
(b) 1.0% 
Alton Towers Limited  
UK (50) 
Ordinary 
100.0% 
100.0% 
Alton Towers Resort Operations Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Charcoal CLG 1 Limited (company limited by guarantee) 
UK (50) 
- 
100.0% 
100.0% 
Charcoal CLG 2 Limited (company limited by guarantee) 
UK (50) 
- 
100.0% 
100.0% 
Charcoal Holdco Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Charcoal Midco 1 Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Charcoal Newco 1 Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Charcoal Newco 1a Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Chessington Hotel Limited  
UK (50) 
Ordinary 
100.0% 
100.0% 
Chessington World of Adventures Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Chessington World of Adventures Operations Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Chessington Zoo Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
CWA PropCo Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
LEGOLAND US Holdings Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
LEGOLAND Windsor Park Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
London Aquarium (South Bank) Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
London Dungeon Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
London Eye Holdings Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
London Eye Management Services Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Madame Tussaud’s Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Madame Tussauds Touring Exhibition Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Attractions Operations Limited  
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Magic Making Limited  
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (Asia Pacific) Limited  
UK (50) 
Ordinary 
100.0% 
100.0% 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
103 
 
6.7  
SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS (CONTINUED) 
 
Subsidiary undertaking 
Country of 
incorporation 
Class of  
share held 
Ownership  
2024 
Ownership  
2023 
Merlin Entertainments (Blackpool) Limited  
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (Dungeons) Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (NBD) Limited  
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments (SEA LIFE) Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Crown (UK) Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group Employee Benefit Trustees Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group Holdings Limited  
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group Operations Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Holidays Limited (formerly Tussauds Attractions Limited) 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin’s Magic Wand Trustees Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin UK Finco 1 Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin UK Finco 2 Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Merlin US Holdings Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Motion LP (c) 
UK (50) 
- 
- 
- 
Motion Topco Limited (d) 
UK (50) 
Ordinary 
99.8% 
99.8% 
Motion Midco Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Motion Acquisition Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
SEA LIFE Centre (Blackpool) Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
SEA LIFE Centres Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
SEA LIFE Trustees Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
The London Planetarium Company Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
The Millennium Wheel Company Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
The Seal Sanctuary Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
The Tussauds Group Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Thorpe Park Operations Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Tussauds Group (UK) Pension Plan Trustee Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Tussauds Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Warwick Castle Limited 
UK (50) 
Ordinary 
100.0% 
100.0% 
Lake George Fly LLC (e) 
USA 
- 
- 
100.0% 
LEGO Discovery Center Washington D.C. LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND California LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND Discovery Center Arizona LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND Discovery Center Boston LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND Discovery Center Columbus LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND Discovery Centre (Dallas) LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND Discovery Centre (Meadowlands) LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND Discovery Center Michigan LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND Discovery Center Philadelphia LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND Discovery Center San Antonio LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND Discovery Center San Jose LLC 
USA (51) 
- 
100.0% 
100.0% 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
104 
 
6.7  
SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS (CONTINUED) 
 
Subsidiary undertaking 
Country of 
incorporation 
Class of  
share held 
Ownership  
2024 
Ownership  
2023 
LEGOLAND Discovery Centre US LLC 
USA (51) 
- 
100.0% 
100.0% 
LEGOLAND New York LLC 
USA (51) 
- 
100.0% 
100.0% 
Madame Tussauds Hollywood LLC 
USA (51) 
- 
100.0% 
100.0% 
Madame Tussaud Las Vegas LLC 
USA (51) 
- 
100.0% 
100.0% 
Madame Tussauds Nashville LLC 
USA (51) 
- 
100.0% 
100.0% 
Madame Tussaud’s New York LLC 
USA (51) 
- 
100.0% 
100.0% 
Madame Tussauds Orlando LLC 
USA (51) 
- 
100.0% 
100.0% 
Madame Tussauds San Francisco LLC 
USA (51) 
- 
100.0% 
100.0% 
Madame Tussauds Washington LLC 
USA (51) 
- 
100.0% 
100.0% 
Merlin Entertainments Chicago LLC 
USA (51) 
- 
100.0% 
100.0% 
Merlin Entertainments Crown (US) Inc 
USA (51) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group Florida LLC 
USA (51) 
- 
100.0% 
100.0% 
Merlin Entertainments Group US Holdings Inc 
USA (51) 
Ordinary 
100.0% 
100.0% 
Merlin Entertainments Group US LLC 
USA (51) 
- 
100.0% 
100.0% 
Merlin Entertainments Group Wheel LLC 
USA (51) 
- 
100.0% 
100.0% 
Merlin Entertainments North America LLC 
USA (51) 
- 
100.0% 
100.0% 
Merlin Entertainments Short Breaks LLC 
USA (51) 
- 
100.0% 
100.0% 
Merlin Entertainments Theme Parks LLC 
USA (51) 
- 
100.0% 
100.0% 
Merlin Entertainments US NewCo LLC 
USA (51) 
- 
100.0% 
100.0% 
Motion Finco LLC 
USA (52) 
- 
100.0% 
100.0% 
SEA LIFE Center San Antonio LLC 
USA (51) 
- 
100.0% 
100.0% 
SEA LIFE Charlotte LLC 
USA (51) 
- 
100.0% 
100.0% 
SEA LIFE Meadowlands LLC 
USA (51) 
- 
100.0% 
100.0% 
SEA LIFE Michigan LLC 
USA (51) 
- 
100.0% 
100.0% 
SEA LIFE Minnesota LLC 
USA (51) 
- 
100.0% 
100.0% 
SEA LIFE Orlando LLC 
USA (51) 
- 
100.0% 
100.0% 
SEA LIFE US LLC 
USA (51) 
- 
100.0% 
100.0% 
The Tussauds Group LLC 
USA (51) 
- 
100.0% 
100.0% 
 
 
Joint venture undertaking 
Country of 
incorporation 
Class of  
share held 
Ownership  
2024 
Ownership  
2023 
LL Dubai Hotel LLC 
UAE (53) 
Ordinary 
40.0% 
40.0% 
 
(a) 
Motion JVco Limited has control over this entity via control of the immediate parent entity and the control that the immediate parent entity has over the subsidiary entity.  
(b) 
Motion JVco Limited has 100% of the beneficial ownership of these entities. 
(c) 
Motion JVco Limited is the General Partner of Motion LP. 
(d) 
Motion Topco Limited is held by the Company. All other subsidiaries are held by intermediate subsidiaries. Upon the vesting date of the share incentive plans, employees will hold a non-controlling 
interest in Motion Topco Limited of 0.16% (see note 5.5). 
(e) 
Company dissolved on 27 December 2024. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
105 
 
6.7  
SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS (CONTINUED) 
 
Registered offices 
 
(1) 
Suite 1, Level 11, 66-68 Goulburn Street, Sydney, New South Wales, 2000, Australia 
(2) 
Unit 501, 370 St Kilda Road, Melbourne, Victoria, Australia 
(3) 
Riesenradplatz 5-6, 1020 Wien, Vienna, Austria 
(4) 
Koning Albert 1 Laan 116, 8370, Blankenberge, Belgium 
(5) 
Wickhams Cay II, Road Town, Tortola, VG 1110, British Virgin Islands 
(6) 
Suite 5300 Commerce Court West, 199 Bay Street, Toronto, ON, M5L 1B9, Canada 
(7) 
No. 4, 6, 8, 10, 12, 14, 16, 18 Qianmen Avenue, Dongcheng District, Beijing, China 
(8) 
10/F New World Building, No 2-68 Nanjing Xi Road, Shanghai 200003, China 
(9) 
21, Han Street, Wuchang District, (Shops 40/41/42) Building 5, Lot J2, Wuhan, China 
(10) 
Shops B131, B132 & B133 of Level B1, K11 Musea Victoria Dockside, 12 Salisbury Road Tsim Sha Tsui, Kowloon Hong Kong 
(11) 
Room No.3F-01b&32&K1, L3 Floor, Zhihuixuhui Plaza, No.1-2 of 2389 Alley, Zhangyang Road, Shanghai Pilot Free Trade Zone, China 
(12) 
4-11, Fu 9, No. 133, Nanpin Road, Nan'an District, Chongqing, China 
(13) 
No. 2 Jia-1, Bolan Road, Heping District, Shenyang, China 
(14) 
L2-25, 2F, 3F Parkside Plaza, Putuo District, Shanghai, China 
(15) 
Room 10-1, 10th Floor, No 2-68 Nanjing West Rd, Huangpu District, Shanghai, China 
(16) 
189, Daduhe Road, Pu Tuo District, Shanghai, 200062, China 
(17) 
Room 5668, No. 19, Cao Li Road 38 Lane, Feng Jing Town, Jinshan District, Shanghai, China 
(18) 
Aastvej 10, 7190 Billund, Denmark 
(19) 
Tivolitie 10, Helsinki 00510, Finland 
(20) 
Centre Commercial Val d'Europe, Espace 502, 14 cours du Danube, Serris, 7711 Marne-La-Vallée, France 
(21) 
Kehrwieder 5, 20457 Hamburg, Germany 
(22) 
Heidenhof 1, 29614 Soltau, Germany 
(23) 
Legoland Allee, 89312, Gunzburg, Germany 
(24) 
606 Suryakiran Building, 19 Kasturba Gandhi Marg, Connaught Place, New Delhi 110001, India 
(25) 
2nd Floor, 1-2 Victoria Buildings, Haddington Road, Dublin 4, Ireland 
(26) 
6th Floor, 2 Grand Canal Square, Dublin 2, Ireland 
(27) 
Via Derna 4, Castelnuovo del Garda, 37014, Verona, Italy 
(28) 
Loc Ronchi, Castel del Garda Verona, 37014, Verona, Italy 
(29) 
2-2-1, Kinjoufutou Minato-ku, Nagoya-shi, Japan 
(30) 
Island Mall, Decks Tokyo Beach, 1-6-1 Daiba, Minato-ku, Tokyo, Japan 
(31) 
2-4, Rue Eugène Ruppert, L-2453, Luxembourg 
(32) 
Level 13A-6, Menara Milenium, Jalan Damanlela, Pusat Bandar Damansara, 50490 Kuala Lumpur, Malaysia 
(33) 
Rokin 78, 1012 KW Amsterdam, Netherlands 
(34) 
Strandweg, 2586 JK Den Haag, Netherlands 
(35) 
Dam 20 GEBOUW P&C, 1012 NP Amsterdam, Netherlands 
(36) 
Jasmijn 13, Leidschendam, 2262AN, Netherlands 
(37) 
Strandweg 13, 2586 JK Den Haag, Netherlands 
(38) 
Level 11, 41 Shortland Street, Auckland 1010, New Zealand 
(39) 
No. 1 Rua Particular do Castelo de Queijo, 4100-379, Porto, Portugal 
(40) 
12 Marina View, #11-01 Asia Square, Tower 2, 018961, Singapore 
(41) 
Yoseon-dong, 8F Moorim Building, 16 Joongang-ro, Chuncheon-si, Gangwon-do, Republic of Korea 
(42) 
266 Haeundaehaebyun-ro, Haenudee-Gu, Busan, Republic of Korea 
(43) 
513, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea 
(44) 
Puerto Marina, Benalmadena-Costa, 29630 Benalmadena, Malaga, Spain 
(45) 
989 Siam Discovery, #401 4 Flr., #501 5 Flr., #601 6 Flr., #701 7 Flr., Rama I Road, Pathumwan, Bangkok 10330, Thailand 
(46) 
B1-B2 Floor Siam Paragon, 991 Rama 1 Road, Khweng Patumwan, Bangkok 10330, Thailand 
(47) 
Kocatepe Mah, Pasa Cad, Forum Istanbul AVM No. 5/5, Bayrampasa, Turkey 
(48) 
EC001 The Wharf, Bluewaters Island, Dubai, United Arab Emirates 
(49) 
Emaar Square, Building 3, Level 5, P.O. Box 37172, Dubai, United Arab Emirates 
(50) 
Arbor Building, 16th Floor, 255 Blackfriars Road, London, England, SE1 9AX, United Kingdom 
(51) 
1209 Orange Street, Wilmington, New Castle County, Delaware, 19801, United States 
(52) 
200 Bellvue Parkway Suite 210, Wilmington, New Castle County, Delaware, 19809, United States 
(53) 
PO Box 66000, Dubai, United Arab Emirates 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO THE ACCOUNTS
SECTION 6  
OTHER NOTES CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
106 
 
6.7  
SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS (CONTINUED) 
 
UK registered subsidiaries exempt from audit  
The following subsidiaries are taking advantage of an exemption from audit under section 479A of the Companies Act 2006. Motion JVco Limited is providing a 
statutory guarantee for any outstanding liabilities of these subsidiaries. All subsidiary undertakings have been included in the consolidated financial statements 
of Motion JVco Limited as at 28 December 2024. 
 
Subsidiary undertaking 
Company 
 number 
 
Subsidiary undertaking 
Company 
 number 
Alton Towers Resort Operations Limited 
06127441 
 Merlin Entertainments (Dungeons) Limited  
03671067 
Charcoal CLG 1 Limited 
06128422 
 Merlin Entertainments (NBD) Limited  
05010879 
Charcoal Midco 1 Limited 
06125930 
 Merlin Entertainments (SEA LIFE) Limited 
02182098 
Charcoal Newco 1 Limited 
06128686 
 Merlin Entertainments Crown (UK) Limited 
09679586 
Charcoal Newco 1a Limited 
06130062 
 Merlin Entertainments Group Limited 
05022287 
Chessington Hotel Limited  
05686193 
 Merlin Entertainments Group Operations Limited 
03671093 
Chessington World of Adventures Operations Limited 
06128521 
 Merlin Entertainments Holidays Limited 
06287489 
LEGOLAND US Holdings Limited 
06273037 
 Merlin Magic Making Limited 
03663168 
LEGOLAND Windsor Park Limited 
02721728 
 Merlin UK Finco 1 Limited 
08753258 
London Aquarium (South Bank) Limited 
06553877 
 Merlin UK Finco 2 Limited 
08753263 
London Eye Holdings Limited 
05686179 
 Merlin US Holdings Limited 
06273035 
London Eye Management Services Limited 
02896849 
 SEA LIFE Centre (Blackpool) Limited 
02407713 
Merlin Entertainments (Asia Pacific) Limited  
03767102 
 Thorpe Park Operations Limited 
06127478 
Merlin Entertainments (Blackpool) Limited  
02429776 
  
 
 
Motion LP (LP023282) is taking advantage of an exemption from preparing accounts under regulation 7 of The Partnerships (Accounts) Regulations 2008. 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
MOTION JVCO LIMITED
COMPANY  
FINANCIAL STATEMENTS 
Company statement of financial position at 28 December 2024 (2023: 30 December 2023) 
 
 
 
 
  
 
107 
 
2024
2023
Note
£m
£m
Non-current assets
Investments
iii
2,372 
3,016 
Amounts owed by Group undertakings
2 
2 
2,374 
3,018 
Current assets
Amounts owed by Group undertakings
1 
1 
Total assets
2,375 
3,019 
Non-current liabilities
Amounts owed to Group undertakings
2 
2 
Other payables
iii
11 
31 
Total liabilities
13 
33 
Net assets
2,362 
2,986 
Issued capital and reserves attributable to owners of the Company
iv
2,362 
2,986 
Total equity
2,362 
2,986  
 
The notes on pages 109 to 112 form part of these financial statements. 
 
The Company has elected to take the exemption available under s408 of the Companies Act 2006 not to present the Company statement of comprehensive income. 
The Company recorded a loss for the year of £624 million (2023: £nil). 
 
The parent Company financial statements were approved by the Board of Directors on 20 March 2025 and were signed on its behalf by: 
 
Søren Thorup Sørensen 
Director 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
MOTION JVCO LIMITED
COMPANY  
FINANCIAL STATEMENTS 
Company statement of changes in equity at 28 December 2024 (2023: 30 December 2023) 
 
 
 
 
  
 
108 
 
Share
Share
Retained
Total
capital
premium
earnings
equity
Note
£m
£m
£m
£m
At 1 January 2023
29 
2,956 
1 
2,986 
Profit for the year
-  
-  
-  
-  
At 30 December 2023
29 
2,956 
1 
2,986 
Loss for the year
-  
-  
(624)
(624)
At 28 December 2024
iv
29 
2,956 
(623)
2,362 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO MOTION JVCO LIMITED
COMPANY  
FINANCIAL STATEMENTS  
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
109 
 
i  
ACCOUNTING POLICIES 
 
Motion JVco Limited (the Company) is a private company limited by shares which is incorporated in the United Kingdom. Its registered office is Arbor Building, 
16th Floor, 255 Blackfriars Road, London, England, SE1 9AX.  
 
The principal activity of the Company is to act as a holding company. 
 
These financial statements were prepared in accordance with UK Generally Accepted Accounting Practice, including Financial Reporting Standard 101 ‘Reduced 
Disclosure Framework’ (FRS 101).  
 
In preparing these financial statements, the Company applies the recognition, measurement and disclosure requirements of UK adopted international accounting 
standards in conformity with the requirements of the Companies Act 2006, but makes amendments where necessary in order to comply with Companies Act 2006 
and has set out below where advantage of the FRS 101 disclosure exemptions has been taken. 
  
The consolidated financial statements of Motion JVco Limited are prepared in accordance UK adopted international accounting standards and are available to the 
public and may be obtained by visiting the Merlin corporate website at www.merlinentertainments.biz. Company financial statements have been prepared and 
approved by the Directors in accordance with UK adopted international accounting standards in conformity with the requirements of the Companies Act 2006. 
 
In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures: 
• 
Cash flow statement and related notes;  
• 
Disclosures in respect of transactions with wholly owned subsidiaries;  
• 
Disclosures in respect of capital management; 
• 
The effects of new but not yet effective IFRSs; 
• 
Disclosures in respect of the compensation of key management personnel.  
 
As the consolidated financial statements of Motion JVco Limited include the equivalent disclosures, the Company has also taken the exemptions under FRS 101 
available in respect of certain disclosures required by IFRS 13 ‘Fair value measurement’ and the disclosures required by IFRS 7 ‘Financial instrument disclosures’.  
 
The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these financial statements.  
 
These financial statements have been prepared for the 52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023).  
 
A summary of the Company’s significant accounting policies is set out below. 
 
Investments in subsidiaries 
Investments in subsidiaries are stated at cost, less provision for impairment. The carrying amount of the Company’s investments in subsidiaries is reviewed annually to 
determine whether there is any indication of impairment. If any such indication exists, the investment’s recoverable amount is estimated. If the carrying value of the 
investment exceeds the recoverable amount, the investment is considered to be impaired and is written down to the recoverable amount. The impairment loss is 
recognised in the income statement. 
 
Foreign currency 
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the transactions. Foreign exchange gains 
and losses resulting from the settlement of such transactions and from the translation at year end exchange rates of monetary assets and liabilities denominated in 
foreign currencies are recognised in the income statement. 
 
Taxation 
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement unless it relates to items recognised directly in 
equity, when it is recognised directly in equity, or when it relates to items recognised in other comprehensive income, when it is recognised through the statement 
of comprehensive income. 
 
Current tax is the expected tax payable on the taxable income for the year, using tax rates substantively enacted at the end of the reporting period, and any 
adjustment to tax payable in respect of previous periods. 
 
Deferred tax is provided on certain temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and taxation purposes 
respectively. The following temporary differences are not provided for: the initial recognition of goodwill; the initial recognition of assets or liabilities that affect neither 
accounting nor taxable profit other than in a business combination; and differences relating to investments in subsidiaries and joint ventures to the extent that they will 
probably not reverse in the foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount 
of assets and liabilities, using tax rates enacted or substantively enacted at the end of the reporting period. 
 
After considering forecast future profits, deferred tax assets are recognised where it is probable that future taxable profits will be available against which those assets 
can be utilised. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO MOTION JVCO LIMITED
COMPANY  
FINANCIAL STATEMENTS CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
110 
 
i  
ACCOUNTING POLICIES (CONTINUED) 
 
Classification of financial instruments issued by the Company 
Financial instruments are recognised in the statement of financial position when the Company becomes party to the contractual provisions of the instrument. The 
accounting policy for each type of financial instrument is included within the relevant note.  
 
Financial assets are initially measured at fair value, unless otherwise noted, and are subsequently measured at amortised cost, fair value through other comprehensive 
income or fair value through profit or loss. A financial asset is derecognised when the contractual rights to the cash flows from the asset expire or the Company 
transfers the financial asset and substantially all the risks and rewards of ownership of the asset to another entity.  
 
Financial liabilities are initially measured at fair value, plus, in the case of other financial liabilities, directly attributable transaction costs. Other financial liabilities, 
primarily the Company’s interest-bearing loans and borrowings, are measured at amortised cost. Financial liabilities are measured at fair value through profit or loss 
and are held on the statement of financial position at fair value. A financial liability is derecognised when the Company’s obligations are discharged, expire or are 
cancelled. Finance payments associated with financial liabilities are dealt with as part of finance costs. 
 
An equity instrument is any contract that has a residual interest in the assets of the Company after deducting all of its liabilities. Finance payments associated with 
financial instruments that are classified in equity are dividends and are recorded directly in equity. The preference shares issued by the Company carry a fixed, 
cumulative, preferential dividend which accrues (but is not payable) on each preference share on a daily basis from the date of issue of the relevant preference share. 
Payment of these dividends is at the discretion of the Company and accordingly they have been classified as equity.  
 
Where financial instruments consist of a combination of debt and equity, the Company will assess the substance of the arrangement in place and decide how to 
attribute values to each taking into consideration the policy definitions above. 
 
Dividends 
Dividends are recognised through equity on the earlier of their approval by the Company’s shareholders or their payment. 
 
Judgements and estimates  
The preparation of financial statements requires management to exercise judgement in applying the Company’s accounting policies. It also requires the use of 
estimates and assumptions that affect the reported amounts of assets, liabilities, income and expenses. Actual results may differ from these estimates. Management 
considers the area of estimation that has the most significant effect on the amounts recognised in the financial statements to be the estimation of the recoverable 
value of the Merlin Entertainments Group of companies, which underpins the annual review of the carrying amount of the Company’s investment in subsidiaries (see 
note iii). 
 
 
ii  
OPERATING EXPENSES 
 
Staff numbers and costs 
The average number of persons employed by the Company during the year was eight (2023: seven), being the Directors of the Company.  
 
The employment costs of the Directors of the Company have been borne by other Group companies for their services to the Group as a whole. The costs related 
to these Directors are included within note 2.1 of the consolidated financial statements. 
 
Auditor’s remuneration 
Fees paid to Ernst & Young LLP for audit and other services to the Company are not disclosed in its individual accounts as the Group accounts are required to 
disclose such fees on a consolidated basis (note 2.1 of the consolidated financial statements). 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO MOTION JVCO LIMITED
COMPANY  
FINANCIAL STATEMENTS CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
111 
 
iii  
INVESTMENT IN SUBSIDIARY UNDERTAKING 
 
Shares in
subsidiary
undertaking
£m
Cost and carrying value
At 1 January 2023
3,005 
Movement
11 
At 30 December 2023
3,016 
Movement
(20)
Impairment
(624)
At 28 December 2024
2,372  
 
The subsidiary undertakings at the year end are as follows: 
 
Entity 
Activity 
Country of 
incorporation 
Shareholding 
Description of  
shares held 
Motion LP (limited partnership) 
Holding partnership 
UK 
- 
- 
Motion Topco Limited 
Holding company 
UK 
99.8% 
Ordinary 
 
A full list of Group companies is included in note 6.7 of the consolidated financial statements on pages 100 to 104.  
 
Share-based payments 
Upon the vesting date of the share incentive plans, employees of the Group will hold a non-controlling interest in Motion Topco Limited of 0.16% (see note 5.5 of 
the consolidated financial statements). Cash settlements occurring upon vesting of the schemes are the obligation of the Company to settle. Movements of 
£19 million have been recognised which reduced the corresponding liability in other payables. The total liability at 28 December 2024 was £11 million (2023: 
£31 million). 
 
Impairment testing 
The carrying amount of the Company’s investments in subsidiaries has been reviewed to determine whether there is any indication of impairment. 
 
The approach to impairment testing within the consolidated accounts is set out in note 4.3 to the consolidated accounts which includes details on the key 
assumptions and estimates used when calculating the recoverable amount of the Group’s businesses. The approach adopted applied a fair value less cost to sell 
approach using level 3 inputs in reaching the investment's recoverable amount. 
 
An impairment charge of £624 million has been recognised in the year, reflecting more challenging trading conditions and our anticipation of slower economic 
recovery in the medium term. 
 
Sensitivity analysis 
Impairment reviews are often sensitive to changes in key assumptions. Sensitivity analysis has therefore been performed on the calculated recoverable amount 
considering incremental changes in the key assumptions. In undertaking sensitivity analysis consideration has been given to movements in forecast EBITDA, increases 
in discount rates and decreases in multiples applied to EBITDA.  
For assets tested on a fair value basis using discounted cash flows:  
• 
the Directors consider that the forecasts used reflect what a willing and knowledgeable buyer would assume. It is noted, however, that the calculations are 
inherently sensitive to the level of growth which can depend on a number of factors. While in the short term slower growth would be highly unlikely to affect 
valuations by a substantial amount, longer term shortfalls that affect the outlook for the fifth year of the plan (which drives the terminal value) would have a more 
significant impact. If the relevant forecasted cash flows were 5% lower than currently anticipated there would be an incremental impairment of £111 million. 
• 
discount rates have been derived from market data to represent a market participant’s required return. As these rates are intended to be long term in nature 
they are expected to be reasonably stable in the short term, however market discount rates could increase in future. If the pre-tax discount rate used in the value 
in use calculations of 11.3% had been 50 basis points higher the Company would have recognised an incremental impairment charge of £67 million. If the pre-tax 
discount rate had been 50 basis points lower the impairment charge would have been £75 million lower. 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
NOTES TO MOTION JVCO LIMITED
COMPANY  
FINANCIAL STATEMENTS CONTINUED 
52 weeks ended 28 December 2024 (2023: 52 weeks ended 30 December 2023) 
 
 
 
 
  
 
112 
 
iii  
INVESTMENT IN SUBSIDIARY UNDERTAKING (CONTINUED) 
 
For assets tested on a fair value less cost to sell basis using a multiple of EBITDA approach, level 3 inputs were applied with the range of EBITDA multiples being 10 to 
13.5.  These multiples could be subject to change depending on latest estimates. If the multiple used was 0.5 lower there would be an incremental impairment charge 
of £203 million. 
 
iv  
EQUITY 
 
Share capital 
 
2024
2024
2023
2023
Number
£m
Number
£m
Ordinary shares of £0.01 each
28,759,359 
-  
28,759,359 
-  
Preference shares of £0.01 each
2,847,137,139 
29 2,847,137,139 
29 
On issue and fully paid at end of year
2,875,896,498 
29 2,875,896,498 
29  
 
Issue of shares 
The nominal value of shares in issue is shown in share capital, with any additional consideration for those shares shown in share premium. 
 
Ordinary shares 
The holders of ordinary shares are entitled to receive dividends as declared from time to time.  
 
Each ordinary share entitles the holder of that ordinary share to receive notice of and to attend and to speak and to vote at general meetings of the Company (on 
the basis of one vote per ordinary share), or on any resolution proposed to members as a written resolution. Each ordinary share in the capital of the Company 
ranks equally in all respects and no shareholder holds shares carrying special rights relating to the control of the Company. 
 
Preference shares 
The preference shares earn a fixed, cumulative, preferential dividend at the rate of 6% per annum on the issue price of the preference shares, which accrues (but is 
not payable) on each preference share on a daily basis from the date of issue of the relevant preference share, and ends on the day preceding the redemption date, 
compounding annually on each anniversary of the compounding date. 
 
The preference shares rank ahead of the ordinary shares for all purposes and no dividend, distribution, return of capital and/or reduction of capital is paid on the 
ordinary shares until the preference shares have been redeemed in full. 
 
Each preference share entitles the holder of that preference share to receive notice of and to attend and to speak and to vote at general meetings of the Company 
(on the basis of one vote per preference share), or on any resolution proposed to members as a written resolution.  
 
Dividends 
Dividends are recognised through equity on the earlier of their approval by the Company’s shareholders or their payment. The Directors of the Company have 
declared their intention not to pay a dividend for the year ended 28 December 2024 (2023: £nil). 
 
Retained earnings 
The loss after tax for the year in the accounts of Motion JVco Limited is £624 million (2023: £nil).  
 
 
v  
RELATED PARTY TRANSACTIONS 
 
For full details of transactions and arrangements with the Company’s shareholders and other related parties, see note 6.3 of the consolidated financial statements. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
 
GLOSSARY 
 
 
 
 
 
113
AI 
Artificial intelligence 
Board 
Board of Directors of the Company. 
Capex 
Capital expenditure. 
Cluster 
A group of attractions located in a city close to one another. 
Constant currency 
Using 2023 exchange rates. 
CWE 
Conservation, Welfare and Engagement. The SEA LIFE team that focuses on delivering world class animal welfare 
throughout our animal care network and developing new guest experiences. 
EBITDA 
Profit before finance income and costs, taxation, depreciation, amortisation and impairment, and after taking 
account of attributable profit after tax of joint ventures. 
Existing estate (EE) 
EE comprises all attractions other than new openings. 
Gateway or Gateway attractions 
(formerly ‘Midway’) 
The Gateway Attractions Operating Group and/or the Gateway attractions within it. Gateway attractions are 
typically smaller, indoor attractions located in city centres, resorts or shopping malls. 
GDPR 
General Data Protection Regulation. 
IP 
Intellectual Property. 
Group 
Motion JVco Limited group of companies. 
IPO 
Initial Public Offering. 
KPI 
Key Performance Indicator. 
LBC 
Little BIG City attractions. These are part of the Gateway Attractions Operating Group. 
LCA 
Licence and Co-operation agreement. This agreement sets out the rights granted to the Group to use the LEGO 
and LEGOLAND brands. 
LDC 
LEGOLAND Discovery Centre attractions. These are part of the Gateway Attractions Operating Group. 
Like for like (LFL) 
2024 LFL growth refers to the growth between 2023 and 2024 on a constant currency basis using 2023 exchange 
rates and includes all businesses owned and operated before the start of 2023. 
Listing 
Listing on the London Stock Exchange. 
LLP 
LEGOLAND Parks Operating Group. 
Merlin Board 
The Board of Directors of Merlin Entertainments Limited. 
Merlin Magic Making (MMM) 
MMM is the unique resource that sits at the heart of everything Merlin does. It is our specialist in-house site-search 
and business development; creative design; production; and project management team. MMM also pursues 
acquisition and investment opportunities. 
Merlin’s Magic Wand (MMW) 
MMW forms a key element of Merlin’s environmental, social and governance commitment. Our partner children’s 
charity delivers magical experiences around the world to children who are facing challenges of serious illness, 
disability or adversity. 
MT 
Madame Tussauds attractions. These are part of the Gateway Attractions Operating Group. 
‘Net Promoter’ score 
How we measure the propensity of our customers to recommend our attractions. 
New Business Development (NBD) 
NBD relates to attractions that are newly opened or under development for future opening, together with the 
addition of new accommodation at existing sites. New openings can include both Gateway attractions and new 
theme parks. NBD combines with the existing estate to give the full estate of attractions. 
Non-core 
Attractions which Merlin has ceased the operation of during the period. 
 
 
 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
 
GLOSSARY 
 
 
 
 
 
114
Operating free cash flow 
Underlying EBITDA less existing estate capex. 
Peppa Pig 
We have a multi-territory exclusivity arrangement to develop a range of attractions based on the Peppa Pig brand, one of 
the most well-known pre-school IPs in the world. 
Peppa Pig Theme Park 
A standalone theme park based on the Peppa Pig brand. When located at a Merlin theme park as a second gate 
attraction the results are reported within the associated Operating Group. 
Rooms 
 
A single accommodation unit at one of our theme parks, for example a hotel room, lodge or glamping tent. 
RPC 
Revenue per capita, defined as visitor revenue divided by number of visitors. 
RTP 
Resort Theme Parks Operating Group. 
SEA LIFE TRUST  
The SEA LIFE TRUST forms a key element of Merlin’s environmental, social and governance commitment. Our 
partner marine conservation charity works to protect the marine environment. 
Second gate 
A visitor attraction at an existing resort with a separate entrance and for which additional admission fees 
are charged. 
SLC 
SEA LIFE Centre aquarium attractions. These are part of the Gateway Attractions Operating Group. 
Top Box 
The highest level of customer satisfaction that we record in our customer surveys from touchscreen data at our 
attractions. 
Underlying 
We refer to underlying results, which provide a more direct comparison of trading performance. 
Visitors 
Represents all individual visits to Merlin owned or operated attractions. 
 
 
Terms used 
Unless otherwise stated, the terms ‘Merlin’, ‘Merlin Entertainments’, ‘the Group’, ‘We’ and ‘Us’ refer to the Company (Motion JVco Limited) and, as applicable, its 
subsidiaries and/or interests in joint ventures.  
 
Percentages are calculated based on figures before rounding and are then rounded to one decimal place. 

MOTION JVCO LIMITED 
ANNUAL REPORT AND ACCOUNTS 2024 
 
 
OTHER FINANCIAL 
INFORMATION 
 
 
 
 
115
Foreign exchange rate sensitivity 
The Group’s income statement is exposed to fluctuations in foreign currency exchange rates principally on the translation of our non Sterling earnings. The tables below 
show the impact on 2024 revenues and Underlying EBITDA of re-translating them at 2023 foreign exchange (FX) rates. The calculation for weighted average EBITDA 
rates can be affected where foreign currency earnings move between months from being positive or negative. 
 
 
Currency 
2023 
average  
FX rates 
2024 
average  
FX rates 
%age 
movement 
in FX rates 
Revenue 
impact  
£m 
USD 
1.24 
1.28 
2.9% 
19 
EUR 
1.15 
1.18 
2.5% 
10 
JPY 
174.46 
193.11 
10.7% 
9 
Other 
 
 
 
14 
Increase in 2024 revenues at 2023 FX rates 
 
 
 
52 
 
 
 
Currency 
2023 
average  
FX rates 
2024 
average  
FX rates 
%age 
movement 
in FX rates 
EBITDA 
impact  
£m 
USD 
1.24 
1.27 
2.6% 
6 
EUR 
1.16 
1.18 
2.3% 
3 
JPY 
174.83 
193.57 
10.7% 
2 
Other 
 
 
 
4 
Increase in 2024 Underlying EBITDA at 2023 FX rates 
 
 
 
15