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Merlin Entertainments PLC

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FY2017 Annual Report · Merlin Entertainments PLC
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DELIVERING  
MEMORABLE  
EXPERIENCES

MERLIN ENTERTAINMENTS PLC
ANNUAL REPORT AND ACCOUNTS  
2017

  
 
 
 
 
 
 
 
AT A GLANCE

GEOGRAPHIC  
AND BRAND  
DIVERSIFICATION

To find out more information about 
our brand diversification, go online at:

www.merlinentertainments.biz

OUR GLOBAL PORTFOLIO

Our international footprint and variety 
of attraction types means we are not 
dependent on any one market. We 
operate in Europe, North America and 
Asia Pacific, with a long term ambition 
of an even split between these  
three regions. 

We have a broadly 60/40 balance of 
outdoor and indoor attractions, and 
with over two thirds of our visitors 
being domestic, are not reliant on 
‘fly-in’ markets. At an attraction level, 
visits are increasingly booked in 
advance, also reducing volatility. 

SEA LIFE
Amazing Discoveries
United Kingdom: 13
Continental Europe: 18
North America: 8
Asia Pacific: 9

THE DUNGEONS
Scary Fun
United Kingdom: 5
Continental Europe: 3
North America: 1

LEGOLAND

Playful Learning

United Kingdom: 1

North America: 2

Asia Pacific: 3

Continental Europe: 2

Italy

GARDALAND

Big Fantasy  

Adventure

LEGOLAND  
DISCOVERY 
CENTRE
Playful Learning
United Kingdom: 1
Continental Europe: 3
North America: 10
Asia Pacific: 4

THE EYE BRAND
Eye Opening
United Kingdom: 2
North America: 1
Asia Pacific: 1

MADAME  
TUSSAUDS
Famous Fun
United Kingdom: 2
Continental Europe: 4
North America: 7
Asia Pacific: 10

ALTON TOWERS

Fantastical Escapism

HEIDE PARK

Extraordinary 

United Kingdom

Adventure

Germany

CHESSINGTON  

THORPE PARK

Insane Fun

United Kingdom

WORLD OF 

ADVENTURES

Wild Adventure

United Kingdom

WARWICK  

CASTLE

Ultimate Castle

United Kingdom

OTHERS

Little BIG City: 1

Shrek’s Adventure!: 1

Ski Resorts: 2

Tree Top Walks: 2

WILD LIFE: 2

DIVERSIFIED PORTFOLIO

Geography(1)

Tourist/domestic(2)

Weather exposure(1)

UK: 31%

Europe: 24%

North America: 27%

Asia Pacific: 18%

Domestic: 69%

Tourist: 31%

Outdoor: 61%

Indoor: 39%

(1)  Based on 2017 revenue
(2)  Based on a sample of visitors answering the question ‘What is your home country?’

29

SEA LIFE

THE DUNGEONS

Amazing Discoveries

Scary Fun

United Kingdom: 13

United Kingdom: 5

Continental Europe: 18

Continental Europe: 3

North America: 1

MADAME  

TUSSAUDS

Famous Fun

United Kingdom: 2

Continental Europe: 4

North America: 7

Asia Pacific: 10

North America: 8

Asia Pacific: 9

LEGOLAND  

DISCOVERY 

CENTRE

Playful Learning

United Kingdom: 1

Continental Europe: 3

North America: 10

Asia Pacific: 4

THE EYE BRAND

Eye Opening

United Kingdom: 2

North America: 1

Asia Pacific: 1

LEGOLAND
Playful Learning
United Kingdom: 1
Continental Europe: 2
North America: 2
Asia Pacific: 3

ALTON TOWERS
Fantastical Escapism
United Kingdom

GARDALAND
Big Fantasy  
Adventure
Italy

WARWICK  
CASTLE
Ultimate Castle
United Kingdom

HEIDE PARK
Extraordinary 
Adventure
Germany

OTHERS
Little BIG City: 1
Shrek’s Adventure!: 1
Ski Resorts: 2
Tree Top Walks: 2
WILD LIFE: 2

CHESSINGTON  
WORLD OF 
ADVENTURES
Wild Adventure
United Kingdom

THORPE PARK
Insane Fun
United Kingdom

Key

Existing Merlin attractions

Existing UK attractions

2017 new attractions

Our vision –  
to become the 
worldwide leader 
in branded, 
location based 
entertainment.

CONTENTS

Company Overview 
Chairman’s Statement 

Strategic Report
Market Overview 
Business Model 
Our Six Growth Drivers 
Case Studies 
Chief Executive’s Report 
Q&A – Operating Groups 
Q&A – MMM and New Openings 
Financial and Operating Review 
Principal Risks 
Team Merlin 
Responsible Business 

Governance
Corporate Governance Statement 
Board of Directors 
Corporate Governance Report  
Nomination Committee Report 
Health, Safety and Security  
Committee Report  
Audit Committee Report 
Directors’ Remuneration Report 
Directors’ Report  
Directors’ Responsibilities Statement 
Independent Auditor’s Report 

 124attractions in

Financial statements
Consolidated income statement 
Consolidated statement of 
comprehensive income 

Consolidated statement of financial position 
Consolidated statement of changes in equity 
Consolidated statement of cash flows 
Notes to the accounts 
Merlin Entertainments plc 

 2
 4

 6
 8
 10
 12
 18
22
 24
 26
 34
 40
 44

 50
 52
 54
 58

 59
 61
 66
 88
 89
 90

 96

 97
 98
 99
 100
 101

25countries across  
 4continents

Company financial statements 

 143
Notes to the Company financial statements   145

Additional information
Financial record 
Other financial information 
Glossary 
Shareholder information 

 150
 151
 152
 154

Information online
Visit our website:
www.merlinentertainments.biz

 
 
 
FINANCIAL KPIs 

OUR STRATEGY

01

66.0m

VISITORS

2017

2016

2015

£474m

UNDERLYING 
EBITDA

2017

2016

2015

20.5p

BASIC EPS

2017

2016

2015

20.5p

ADJUSTED 
EPS

2017

2016

2015

£1,594m

REVENUE
Total growth

Like for like growth
2017

2016

2015

+11.6%
+0.7%

1,594

1,428

1,278

£323m

UNDERLYING 
OPERATING PROFIT

+6.8%

To create a high growth, high 
return, family entertainment 
company based on strong 
brands and a global portfolio 
that is naturally balanced 
against the impact of  
external factors.

These four strategic elements are identified 
by the following icons throughout this 
Annual Report.

Delivering high growth

+3.5%

66.0

63.8

62.9

+9.5%

High return

Strong brands

Global portfolio

474

433

402

2017

2016

2015

£271m

PROFIT BEFORE 
TAX

+4.8%

+5.5%

20.5

19.5

16.8

2017

2016

2015

9.1%

RETURN ON 
CAPITAL EMPLOYED

+5.5%

20.5

19.5

17.8

2017

2016

2015

323

302

291

271

259

237

9.1

9.6

9.7

NON-FINANCIAL KPIs
CUSTOMER SATISFACTION
Based on customer satisfaction surveys. 
Our target is a score over 90%.

2017

2016

96%

94%

STAFF ENGAGEMENT 
Based on annual employee surveys (see page 40). 
Our target is a score over 80%.

2017

2016

86%

89%

HEALTH AND SAFETY 
The Medical Treatment Case (MTC) rate captures 
the rate of guest injuries requiring external medical 
treatment relative to 10,000 guest visitations.

2017

2016

0.04

0.06

How we report our results 
Last year’s financial statements were prepared on  
a 53 week basis, to 31 December 2016. Reported 
figures were revenue £1,457 million, underlying 
operating profit £320 million, profit before tax 
£277 million and basic EPS 20.8 pence.

Consistent with our approach in previous years, 
and to provide a more direct comparison between 
reporting periods, the operating performance 
commentary is stated on a 52 week basis, unless 
otherwise noted. More details on the period under 
review (‘52’ and ‘53’ week data) and the 
performance measures used are set out in the 
Financial and Operating Review on page 33.

Executive Directors’ remuneration is linked  
to certain KPIs, as indicated by the following 
symbol: 
remuneration are set out in the Directors’ 
Remuneration Report on pages 66 to 87.

. More details on Directors’ 

Terms used throughout this document are defined 
in the Glossary on pages 152 to 153.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201702

COMPANY OVERVIEW

DELIVERING  
MEMORABLE  
EXPERIENCES

Merlin Entertainments is Europe’s 
leading and the world’s second 
largest visitor attraction operator. 
We are first and foremost an entertainment 
company, with an aim to deliver unique, 
safe and memorable experiences to millions 
of visitors across our growing estate – our 
passion is putting smiles on people’s faces! 

We believe that we achieve this largely thanks to 
the commitment and passion of our teams and 
the strength of our brands, which will never fail 
to be distinctive, challenging and innovative. 

For all our stakeholders, Merlin will always be  
an exciting company with which to be involved.

Merlin delivers two types of visitor 
experiences that we manage across 
three Operating Groups.

•  Our Midway Attractions are predominantly 
indoor attractions located in city centres,  
resorts or shopping malls, providing visits of 
shorter duration.

•  Our Theme Parks are outdoor attractions 
offering accommodation, rides, shows and 
interactive experiences around a central theme. 
They are managed in two Operating Groups – 
LEGOLAND Parks and Resort Theme Parks.

MIDWAY ATTRACTIONS

We have high quality, chainable brands and  
are the only company to successfully operate 
the Midway model on a global scale. We are 
developing new brands to complement the 
portfolio and broaden our appeal across all  
key target demographics.

40.7m

Visitors

£656m

Revenue

GLOBAL BRANDS
•  SEA LIFE
•  Madame Tussauds
•  LEGOLAND Discovery 

Centre

•  The Dungeons
•  The Eye

WE ARE FIRST AND 
FOREMOST AN 
ENTERTAINMENT 
COMPANY, WITH AN AIM 
TO DELIVER UNIQUE, 
SAFE AND MEMORABLE 
EXPERIENCES TO MILLIONS 
OF VISITORS

More on page 22

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201703

LEGOLAND PARKS

RESORT THEME PARKS

LEGOLAND Parks are aimed at families with 
younger children and have LEGO as the central 
theme. Highly themed accommodation is central 
to our strategy to develop the customer offering. 
Merlin holds the global, exclusive rights to the 
LEGOLAND brand.

Resort Theme Parks are national brands aimed at 
families, teenagers and young adults, with themed 
accommodation at all locations. They have high 
brand and customer awareness in their local 
markets and include the leading theme parks 
in the UK, Italy and Northern Germany.

 10.0m

Visitors

£329m

Revenue

BRANDS
•  Alton Towers Resort, UK
•  Chessington World  

of Adventures Resort, UK

•  Gardaland Resort, Italy
•  Heide Park Resort, 

Germany

•  THORPE PARK Resort, UK
•  Warwick Castle, UK

 15.3m

Visitors

£609m

Revenue

LOCATIONS
•  Billund, Denmark
•  California, USA
•  Dubai, UAE
•  Florida, USA
•  Günzburg, Germany
Johor, Malaysia
• 
•  Nagoya, Japan
•  Windsor, UK

More on pages 22 to 23

More on page 23

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201704

CHAIRMAN’S STATEMENT

A SOLID PERFORMANCE

MERLIN 
ENTERTAINMENTS’ 
RESULTS REPRESENT A 
SOLID PERFORMANCE  
IN A CHALLENGING 
MARKET ENVIRONMENT

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201705

Trading and strategy
Merlin Entertainments’ results represent a 
solid performance in a challenging market 
environment, where a combination of ongoing 
security concerns impacted the Group’s city 
centre tourist destinations, together with 
extreme weather at peak trading periods 
in Northern Europe, Italy and Florida. 
The trading performance is reviewed in 
further detail within this Annual Report.

The Company’s long-standing strategy to 
diversify its asset portfolio across brands and 
geographies continues. In 2017 we opened 
LEGOLAND Japan and announced plans for 
LEGOLAND New York which is targeted to 
open in 2020. We have study agreements in 
progress for a number of projects in China, 
and continue to believe there is the scope 
for 20 LEGOLAND parks worldwide.

Themed accommodation continues to be a 
clear driver of growth across our theme park 
estate, which in 2017 included the opening 
of our CBeebies Land Hotel at Alton Towers 
Resort. We will add hotel accommodation 
to LEGOLAND Japan in 2018 and have a 
medium term pipeline for a variety of different 
accommodation formats at multiple locations.

In the Midway Attractions Operating Group, 
the first of the new brand concept ‘Little BIG 
City’ attractions opened in Berlin during 2017, 
while in October we announced the launch of 
two new IP based attraction formats, ‘Peppa Pig’ 
and ‘The Bear Grylls Adventure’, aimed at the 
pre-school and adventure seeker markets 
respectively. These will broaden the Group’s 
appeal within these two markets where Merlin 
sees significant opportunities. These new 
formats will augment the ongoing roll out of 
the Group’s existing Midway brands.

Governance and the Board
The Board and its Committees have each 
continued to provide strong governance and 
oversight throughout 2017. I am pleased that 
the recent externally facilitated evaluation 
exercise confirmed they each remain effective. 
I would note in particular that in 2017 we 
appointed a specialist with experience in high-
hazard industries, as an independent adviser 
to the Health, Safety and Security Committee. 
This has provided independent oversight 
and challenge, as well as further advice and 
support, to this already effective Committee.

Ken Hydon has informed the Board that 
he will stand down as a Director and as 
Chairman of the Audit Committee at the 
2018 Annual General Meeting. On behalf 
of the Board, I would like to thank Ken for 
the significant contribution he has made to 
Merlin over his years of service. I am very 
pleased that Trudy Rautio, who has a wealth 
of relevant financial experience, will replace 
Ken as Chairman of the Audit Committee.

Further details on Merlin’s Corporate 
Governance arrangements and activities 
are set out in the Corporate Governance 
Statement and Report on pages 50 to 57.

Dividends
At the Annual General Meeting in April, the 
Board will be recommending that we pay a final 
dividend of 5.0 pence per share. Taken together 
with the interim dividend of 2.4 pence per share 
paid last September, this will equate to a full 
year dividend of 7.4 pence per share, up 4.2% 
on 2016.

Responsibility and sustainability
Merlin has a foundation of robust governance 
structures and strong operating standards 
and practices. In the area of health and 
safety these support our constant focus on 
keeping our guests, employees and other 
visitors safe and secure. Our commitment 
to the environment also continues, with 
all attractions tasked to reduce energy 
consumption and carbon emissions.

Merlin is uniquely placed to be a ‘Force for 
Good’ in other areas. Our partner charity, 
the SEA LIFE Trust, protects marine wildlife 
through its worldwide campaigns. In 2017 this 
has focused on plastic pollution, overfishing 
and habitat destruction, with a particular 
emphasis on protecting sea turtles. 

Merlin’s Magic Wand, our children’s charity 
partner, continues to deliver magical experiences 
around the world to children who are 
disadvantaged through sickness or disability. 
These activities include arranging visits to our 
attractions (over 100,000 in 2017), ‘taking 
the magic’ to local children’s organisations 
with community outreach activities, and 
installing ‘magical spaces’ at children’s homes 
and hospitals. We have also worked further 
in improving experiences for guests with 
accessibility challenges, where our initiatives 
are aimed at improving guest information 
and delivering accessible environments.

More on pages 44 to 49

Our people
Merlin’s management team and our thousands of 
employees around the world are the foundation 
of our relations with our guests, communities 
and stakeholders. Together they continue to 
drive the Group’s strategic progress and I am, as 
always, immensely grateful for their contribution.

Looking forward
In line with the Company’s strategy, Merlin 
will continue to diversify and expand its 
portfolio. This strategy, together with 
the ongoing commitment of the Group’s 
employees, gives me confidence that Merlin 
will continue to deliver further growth.

Sir John Sunderland
Chairman
28 February 2018

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201706

MARKET OVERVIEW

UNDERSTANDING
OUR CUSTOMERS

We operate in an attractive, dynamic, global 
marketplace. Worldwide we see growth in 
leisure spend, more time devoted to leisure 
activities and an expansion of the middle 
classes in emerging economies. We believe 
international tourism will continue to grow, 
as will the market for short break vacations. 

We see a growing trend of consumers desiring 
experiences rather than material goods. They 
are increasingly seeking those experiences with 
trusted brands, supported by new technologies 
and global media. Furthermore, while technology 
has become central to people’s lives, consumers 
have a greater desire to ‘escape’ and spend 
more time with friends and family.

Set out below are some of the key trends and 
why Merlin is well placed to maximise the 
benefits arising from them:

1  International tourism
More affordable air travel, improved transport 
infrastructure, and emerging middle classes that 
want to travel have all driven significant growth 
in overall international tourism in recent years. 
We believe this trend will continue and 
especially benefit our Midway attractions 
located in key gateway cities.

Why Merlin: We are the only company to 
successfully operate the Midway model on a 
global scale and have made significant progress 
in recent years in expanding the portfolio. 
We have over 100 Midway attractions, many 
of which are ‘clustered’ within city centre 
destinations offering a range of visitor 
experiences in popular locations. A strong 
pipeline of sites is continually reviewed as 
we look to increase our presence in existing 
markets and move into new territories.

2  Short breaks
In developed markets there is a continuing 
shift towards shorter, more frequent breaks. 
In the UK there has been significant growth 
in breaks lasting two to four nights as the 
traditional two week family holiday has 
declined. This market dynamic benefits 
our theme parks which are predominantly 
domestic-focused and increasingly targeting 
the short break market, as well as our 
Midway attractions located in city centres.

Why Merlin: We are a global leader in 
themed accommodation; a key driver of organic 
growth and a strong lever for improving guest 
satisfaction in our theme parks. We continue to 
invest heavily in a wide range of accommodation 
concepts providing immersive brand 

experiences while catering for different budgets. 
In Midway we continue to develop our portfolio 
of products to capture the growing city centre 
visitor market. Little BIG City is a great example, 
targeted at both domestic and international 
tourists, uniquely bringing to life the history of 
the city in which it is located.

3  Leisure time and consumer behaviour
In many parts of the world, consumers are 
looking to spend their increasing disposable 
income on experiences, rather than goods. 
We believe that this is further reinforced as 
the world becomes more digital, increasing 
the value many consumers will place on high 
quality time shared with friends and family.

Why Merlin: Each of Merlin’s current 124 
attractions are positioned to tap into this trend, 
whether that be a thrill-seeker visiting one of 
our theme parks, a family with young children 
immersing themselves in a LEGOLAND park, or 
city centre tourists enjoying the ultimate viewing 
experience at The London Eye. Merlin Magic 
Making, our unique in-house creative team, 
continues to develop new innovative concepts 
to broaden our demographic catchment and 
deliver unique, compelling experiences, both 
in our existing attractions and new formats.

4  Brand awareness
In a competitive market, brand awareness 
and customer loyalty are key differentiators 
for visitor attractions and increasingly a 
core element of the platform for growth. 
They provide a clear focus for a particular 
target demographic as a vital part of the 
‘premiumisation’ of the product and support 
opportunities for geographical expansion.

Why Merlin: Merlin is in an enviable position 
to leverage its incredible collection of brands 
and build market share. Our portfolio has a 
wide range of mature and iconic brands such 
as LEGOLAND, where we have an exclusive 
global licence to own and operate attractions. 
Innovative use of IP allows us to develop 
product within our existing estate, providing 
new experiences for relevant consumer groups, 
for example ‘CBeebies Land’ at Alton Towers 
or ‘Star Wars’ within Madame Tussauds. 
Moreover we are collaborating with global 
IP owners to participate in new markets. 
During 2017, we announced exclusive global 
partnership agreements with international 
brands Peppa Pig and Bear Grylls, to create 
new concepts aimed at the pre-school and 
adventure seeking markets respectively.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201707

CUSTOMER EXAMPLES

CITY CENTRE TOURISTS 
On a trip to New York, a group of three 
friends want to make the most of what the 
city has to offer – a visit to the world famous 
Madame Tussauds is first on their list of 
things to do. On arrival, they are delighted 
that there is a value ticket which not only 
includes the MT but also the ‘Big Bus Tour’ of 
the city, part owned by Merlin and one of its 
strategic partners.

Walking around the attraction there are 
plenty of opportunities to take selfies with 
the amazing stars on display (and share them 
online with #MTNYSelfie) or maybe even 
treat themselves to a unique professional 
photo with ’Donald Trump’. To finish off 
the day they take part in the full sensory, 
immersive ‘Ghostbusters: Dimension’ 
experience – considered to be one of the 
best virtual reality experiences in the world.

FAMILIES
A family with two children aged five and eight 
who seek shared memories and value high 
quality experiences (and of course have a 
shared love of LEGO!). They live only an hour 
from LEGOLAND California, using their family 
annual pass to visit many times each year. 

Despite being familiar with the park, they use 
the free App to make the most of their visit, 
benefiting from dining and retail offers, as well 
as finding special events on during the day. 
This year they are really excited to try out the 
NINJAGO ride and the other attractions in the 
NINJAGO World.

In the afternoon the family love to upgrade their 
tickets to visit the on-site themed waterpark, 
finishing the day off with a stop off at ‘The Big 
Shop’ to buy that essential souvenir of another 
great family day out.

TEENAGERS & YOUNG ADULTS 
College has finished for the summer and a 
group of thrill-seekers want to kick it off 
with an adrenaline fuelled trip to the Alton 
Towers Resort. Needing a full weekend 
of fun, they decide to stay on-site in our 
themed Splash Landings Hotel, purchasing 
tickets on their mobile phone in advance. 
Not only does this give them easy access to 
the park, but as hotel guests, allows them to 
get in one hour before day visitors.  

Knowing how popular some of the rides 
are, they buy Fastrack tickets to reduce 
the waiting time on their favourite rides. 
Throughout their stay they keep themselves 
topped up with food and drink; all you can 
eat lunch at the ‘Pizza Pasta Buffet’ and, for 
dinner, ‘Dine of Your Life’ at the UK’s first 
‘Rollercoaster Restaurant’. And so as not to 
forget the excitement, twists and turns, all  
of their pictures are captured on a DigiPass –  
all their digital photos for one great price.

NEW BRANDS
With the launch of ‘The Bear Grylls 
Adventure’ and ‘Peppa Pig’ attraction 
formats, Merlin is developing its portfolio 
offering for a broader range of customers.
See more on page 25. 

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201708

BUSINESS MODEL

STRATEGY FOR 
GROWTH

OUR SIX STRATEGIC GROWTH DRIVERS

PLANNED INVESTMENT CYCLES IN THE 
EXISTING ESTATE
Adding new products and features in the existing estate to drive 
customer satisfaction, increase capacity and provide compelling new 
propositions to guests. 

EXPLOITING SYNERGIES
Leveraging the scale of the Group to exploit enhanced operational, 
marketing and buying power.

TRANSFORMING THEME PARKS INTO 
DESTINATION RESORTS
Adding a broad range of themed accommodation to our theme parks.

ROLLING OUT NEW MIDWAY 
ATTRACTIONS
Opening new Midway attractions under our chainable global brands, 
often with a ‘cluster’ focus to drive commercial advantages. 

DEVELOPING NEW LEGOLAND PARKS
Combining our operational expertise with LEGO’s worldwide 
popularity. 

STRATEGIC ACQUISITIONS
Pursuing acquisition opportunities that complement our 
strategic objectives.

UNIQUE RESOURCES AND 
VALUE DRIVERS

STRONG BRANDS AND ICONIC ASSETS
•  Chainable global brands within Midway Attractions.

•  Mutually synergistic relationship with LEGO (the world’s 
top toy brand) at the heart of our LEGOLAND parks.

• 

In Resort Theme Parks, five branded parks and a Heritage 
Castle. Each park is typically number one or two in their 
respective market; we operate five of the top 20 theme 
parks in Europe.

IP PARTNERSHIPS
•  Global, exclusive rights to the LEGOLAND IP.

•  Established global, regional and local IP partnerships, 

for example with Star Wars, DreamWorks Animation, 
Ghostbusters, CBeebies and other well known names.

•  New global IP partnerships to develop Bear Grylls and 

Peppa Pig themed attractions.

EXPERIENCED TEAM
•  Executive leadership team with over 100 years’ sector 

experience.

•  Around 29,000 employees at peak season.

More on page 40

DEFINING HEALTH AND SAFETY 
STANDARDS FOR THE INDUSTRY
•  One of the industry leaders in health and safety governance 

and management.

•  Pioneering new engineering apprenticeships in the UK.

More on page 46

MERLIN MAGIC MAKING
•  The unique creative and project management resource at 

the heart of Merlin.

•  Consumer insight and research; site search; creative design; 

production and project management skills.

More on page 24

NEW OPENINGS
•  A specialist team, focused on finding and developing 

new LEGOLAND parks and opening and operating all 
new attractions.

More on page 25

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201709

MERLIN’S REVENUE DRIVERS

STAKEHOLDER OUTCOMES

ADMISSIONS
The core of Merlin’s business is delivering memorable 
experiences to customers who visit our attractions. Visits 
are increasingly booked online in advance. Customers are 
encouraged to upgrade to cluster or multi-day tickets, 
annual passes, or Fastrack passes to maximise their time 
at an attraction.

COMMERCIAL 
Once inside a Merlin attraction, the customer can take 
advantage of a number of extra offerings:
•   Depending on the attraction type, we offer everything 

from snack bars to gourmet restaurants – we even have 
a ‘Rollercoaster Restaurant’ at Alton Towers Resort! 
•   Customers can take home a physical print or digital 

downloads of their day out – our photo operations will 
capture you immersed in the theming of our attractions. 
•   Retail opportunities including themed souvenirs, clothing 

and LEGO.

ACCOMMODATION
Customers that stay at resorts report greater satisfaction 
than day visitors, having more time to experience our 
restaurants, retail stores or additional experiences 
outside the park. We have therefore developed multiple 
accommodation concepts from glamping and holiday village 
chalets through to four star hotels and luxury lodges, which 
look to cater for a wide demographic both in terms of 
theming and price point. 

CUSTOMERS 96%

We are always looking 
to improve customer 
satisfaction, which we 
constantly monitor with 
touch screen terminals at 
our attractions. We also focus 
on ‘net promoter scores’ and 
engagement via social media.

Customer satisfaction
(see page 1 for more details  
on this KPI)

EMPLOYEES 
It is Merlin’s team of highly 
engaged employees that  
deliver memorable  
experiences to our  
guests worldwide.  

 86%

Engagement index
(see page 1 for more details  
on this KPI)

COMMUNITIES
Merlin’s attractions operate at 
the heart of their communities, 
acting as a responsible partner 
and contributing to the local 
economy. 

 100,000

Merlin’s Magic  
Wand visits

We partner with our 
two charities to provide 
children with memorable 
experiences and to protect 
the marine environment.

INVESTORS
With good strategic progress,  
our aim is to deliver good 
returns and long term value 
for shareholders. 

20.5p

Adjusted EPS

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201710

OUR SIX GROWTH DRIVERS

REPORTING ON 
PROGRESS

GROWTH DRIVER

PROGRESS

PLANNED 
INVESTMENT  
CYCLES IN THE 
EXISTING ESTATE 

Typically, each year an attraction receives a 
‘high’, ‘medium’ or ‘low’ investment, thereby 
smoothing capital expenditure across the 
portfolio and ensuring investments are funded 
from operating free cash flow. In 2017 all 
existing estate attractions had ‘something new’ 
for customers to enjoy.

EXPLOITING 
SYNERGIES

We seek to leverage the scale of the Group to 
exploit enhanced operational, marketing and 
buying power. An example is our investment in 
e-commerce initiatives that provide commercial 
benefits and improved ‘digital journeys’ for 
our guests. 

Highlights included ‘NINJAGO World’ in each of 
LEGOLAND Germany, Windsor and Florida, 
which are now open at six of our parks, ‘The 
Gruffalo River Ride Adventure’ at Chessington 
World of Adventures and ‘Ocean Invaders’ at 
SEA LIFE London Aquarium. We continue to 
invest, for example developing the unique 
‘Wicker Man’ wooden roller coaster at Alton 
Towers Resort which will open in 2018.

Our roll out of the accesso® e-commerce 
platform is largely complete, with the aim of 
finalising the upgrade of our admissions systems 
at our major locations targeted for 2018.

TRANSFORMING  
THEME PARKS  
INTO DESTINATION  
RESORTS 

We add themed accommodation at our resorts 
to extend the catchment area, create new 
revenue streams and improve guest satisfaction.

We also added a 61 room ‘Castle’ hotel at 
LEGOLAND Windsor, and the 76 room 
CBeebies Land Hotel at Alton Towers Resort.

In 2017 we expanded the holiday village at 
LEGOLAND Billund and opened the new 166 
room Beach Retreat at LEGOLAND Florida.

Customer satisfaction scores of all hotels 
opened in the year were strong, being above 
the Group’s target score of 90%.

ROLLING OUT  
NEW MIDWAY  
ATTRACTIONS 

Opening new, branded Midway attractions is 
key to delivering organic growth. Openings 
in 2017 comprised LEGOLAND Discovery 
Centres in Melbourne and Philadelphia; Madame 
Tussauds in Nashville; a SEA LIFE Centre in 
Chongqing; the launch of the new brand ‘Little 
BIG City’ in Berlin; and the first Merlin attraction 
in India – Madame Tussauds Delhi.

These new Midway attractions added to our 
existing portfolio and provide a balance 
between those brands which provide strong 
early returns and cash conversion and others 
where we target longer term growth and take a 
more patient approach.

DEVELOPING  
NEW LEGOLAND  
PARKS 

We operate LEGOLAND parks under three 
models (operated and owned, operated and 
leased, under management contract).

LEGOLAND Japan, Merlin’s eighth LEGOLAND 
park, opened in April 2017 under the operated 
and leased model. The park, which opened with 
more than 40 rides, shows and attractions, will 
be extended in 2018 with the addition of a SEA 
LIFE Centre and a 252 room hotel.

STRATEGIC  
ACQUISITIONS 

We made no acquisitions during 2017.  
We continue to assess opportunities where 
they can complement our organic growth  
and meet our investment return criteria.

T
N
E
M
P
O
L
E
V
E
D
E
T
A
T
S
E
G
N
T
S
I
X
E

I

T
N
E
M
P
O
L
E
V
E
D
S
S
E
N
I
S
U
B
W
E
N

Recognising trading headwinds in certain key markets, 

we will flex our capital expenditure allocation going 

forward to focus more on new business development, 

where we see the opportunity for greater returns. 

Accordingly, we are reducing planned expenditure in 

our existing estate by £100 million between 2018 and 

2021. Our investment in key support areas such as 

engineering and health and safety capital expenditure 

will not be affected.

Throughout 2018, we will begin the process of 

increasing investment in back office systems and 

infrastructure, for example modern finance and HR 

systems, allowing us ultimately to better leverage the 

growth of the Group.

In 2016 and 2017 Merlin added 593 rooms and will 

continue to expand the portfolio, with 644 new 

rooms expected in 2018. The investment case for a 

range of themed accommodation offerings remains 

compelling so this will be an area of focus as we 

allocate capital to seek the best commercial returns.

We will continue our Midway roll out programme, 

augmenting the existing brands with pilots for ‘Peppa 

Pig’ and ‘The Bear Grylls Adventure’ attractions 

following the partnerships entered into during 2017.

LEGOLAND New York is targeted to open in 2020. 

With a large local market, good infrastructure and 

expansion opportunities at the location, we are 

confident of the prospects for this development. 

We continue to work with our development partners 

as they pursue further investment funding to enable 

the completion of LEGOLAND Korea. We see 

opportunities for future parks in China, where we 

have a number of study agreements underway. 

We will continue to monitor the sector for 

opportunities.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
 
 
 
11

MEASURING PROGRESS

Organic revenue growth 

Online revenue managed through 
accesso®

6.6%

in 2017

Rooms opened

+593

in 2016 and 2017

90%+

Midway attractions

+11

in 2016 and 2017

LEGOLAND parks

Return on capital employed

+2

in 2016 and 2017

9.1%

in 2017

Delivering high growth

High return

Strong brands

Global portfolio

PLANNED 

INVESTMENT  

CYCLES IN THE 

EXISTING ESTATE 

Typically, each year an attraction receives a 

Highlights included ‘NINJAGO World’ in each of 

‘high’, ‘medium’ or ‘low’ investment, thereby 

LEGOLAND Germany, Windsor and Florida, 

smoothing capital expenditure across the 

which are now open at six of our parks, ‘The 

portfolio and ensuring investments are funded 

Gruffalo River Ride Adventure’ at Chessington 

from operating free cash flow. In 2017 all 

World of Adventures and ‘Ocean Invaders’ at 

existing estate attractions had ‘something new’ 

SEA LIFE London Aquarium. We continue to 

for customers to enjoy.

invest, for example developing the unique 

‘Wicker Man’ wooden roller coaster at Alton 

Towers Resort which will open in 2018.

EXPLOITING 

SYNERGIES

We seek to leverage the scale of the Group to 

Our roll out of the accesso® e-commerce 

exploit enhanced operational, marketing and 

platform is largely complete, with the aim of 

buying power. An example is our investment in 

finalising the upgrade of our admissions systems 

e-commerce initiatives that provide commercial 

at our major locations targeted for 2018.

benefits and improved ‘digital journeys’ for 

our guests. 

TRANSFORMING  

THEME PARKS  

INTO DESTINATION  

RESORTS 

We add themed accommodation at our resorts 

We also added a 61 room ‘Castle’ hotel at 

to extend the catchment area, create new 

LEGOLAND Windsor, and the 76 room 

revenue streams and improve guest satisfaction.

CBeebies Land Hotel at Alton Towers Resort.

In 2017 we expanded the holiday village at 

Customer satisfaction scores of all hotels 

LEGOLAND Billund and opened the new 166 

opened in the year were strong, being above 

room Beach Retreat at LEGOLAND Florida.

the Group’s target score of 90%.

ROLLING OUT  

NEW MIDWAY  

ATTRACTIONS 

Opening new, branded Midway attractions is 

These new Midway attractions added to our 

key to delivering organic growth. Openings 

in 2017 comprised LEGOLAND Discovery 

existing portfolio and provide a balance 

between those brands which provide strong 

Centres in Melbourne and Philadelphia; Madame 

early returns and cash conversion and others 

Tussauds in Nashville; a SEA LIFE Centre in 

where we target longer term growth and take a 

Chongqing; the launch of the new brand ‘Little 

more patient approach.

BIG City’ in Berlin; and the first Merlin attraction 

in India – Madame Tussauds Delhi.

DEVELOPING  

NEW LEGOLAND  

PARKS 

We operate LEGOLAND parks under three 

LEGOLAND Japan, Merlin’s eighth LEGOLAND 

models (operated and owned, operated and 

park, opened in April 2017 under the operated 

leased, under management contract).

and leased model. The park, which opened with 

more than 40 rides, shows and attractions, will 

be extended in 2018 with the addition of a SEA 

LIFE Centre and a 252 room hotel.

STRATEGIC  

ACQUISITIONS 

We made no acquisitions during 2017.  

We continue to assess opportunities where 

they can complement our organic growth  

and meet our investment return criteria.

OUTLOOK

Recognising trading headwinds in certain key markets, 
we will flex our capital expenditure allocation going 
forward to focus more on new business development, 
where we see the opportunity for greater returns. 
Accordingly, we are reducing planned expenditure in 
our existing estate by £100 million between 2018 and 
2021. Our investment in key support areas such as 
engineering and health and safety capital expenditure 
will not be affected.

Throughout 2018, we will begin the process of 
increasing investment in back office systems and 
infrastructure, for example modern finance and HR 
systems, allowing us ultimately to better leverage the 
growth of the Group.

In 2016 and 2017 Merlin added 593 rooms and will 
continue to expand the portfolio, with 644 new 
rooms expected in 2018. The investment case for a 
range of themed accommodation offerings remains 
compelling so this will be an area of focus as we 
allocate capital to seek the best commercial returns.

We will continue our Midway roll out programme, 
augmenting the existing brands with pilots for ‘Peppa 
Pig’ and ‘The Bear Grylls Adventure’ attractions 
following the partnerships entered into during 2017.

LEGOLAND New York is targeted to open in 2020. 
With a large local market, good infrastructure and 
expansion opportunities at the location, we are 
confident of the prospects for this development. 
We continue to work with our development partners 
as they pursue further investment funding to enable 
the completion of LEGOLAND Korea. We see 
opportunities for future parks in China, where we 
have a number of study agreements underway. 

We will continue to monitor the sector for 
opportunities.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017RESORT DEVELOPMENT

FIVE STAR  
EXPERIENCES

THEMED 
ACCOMMODATION

Alton Towers Resort has welcomed families 
with older children for many years. In 2014  
the resort introduced CBeebies Land, aimed 
at families with young children, previously  
an under-represented demographic at that 
attraction. The CBeebies Land Hotel opened 
in 2017 and looks to further enhance the 
offering to that market.

CBeebies is a strong and 
compelling Intellectual Property 
asset operated under a licence 
deal with BBC Worldwide. It 
uses the characters and theming 
from a number of children’s 
favourite shows.

The CBeebies Land Hotel 
opened in July 2017 at a cost of 
£14 million. With 76 rooms it 
offers a high level of theming, 
including Octonauts, Postman 
Pat and In the Night Garden 
suites! Guests can meet 
CBeebies characters and enjoy 
live shows, ‘story time’ and 
CBeebies games.

FIVE STAR  

EXPERIENCES

FUTURE OPPORTUNITIES

We will look to further enhance our themed accommodation 
offerings in the future, given the benefits this brings to Merlin 
resorts. In 2016 and 2017 Merlin opened 593 rooms and will 
continue to expand the portfolio, with 644 new rooms 
expected in 2018.

With high customer 
satisfaction levels and  
occupancy at 99% during the 
peak school holiday period, 
this has been a highly successful 
first trading period for 
the hotel.

99%Occupancy

NEW LEGOLAND PARKS

COMPELLING 
INVESTMENTS

NEW LEGOLAND PARKS

As a strong theme park market, Japan 
presented an amazing opportunity to continue 
the roll out of LEGOLAND parks in Asia.

Ideally positioned for Japan’s 127 million 
population, the park is located in Nagoya, 
Japan’s third largest city.

Since 2010 we have added four new 
parks in two continents. These new 
investments, together with growth  
at our existing parks, have increased 
total LEGOLAND Parks revenues 
from £215 million to £609 million 
between 2010 and 2017.

LEGOLAND Japan has been 
developed under our ‘operated and 
leased’ model, where we partner 
with a third party, in this case a 
subsidiary of KIRKBI, a major Merlin 
shareholder and owners of the 
LEGO Group. The site was located 
and developed by our specialist 
New Openings team, who will also 
oversee the management of the 
park for approximately 18 months.

LEGOLAND Japan is designed 
for young families and features 
over 40 themed rides, shows 
and attractions.

To further build on our resort 
destination strategy, a 252 
room themed hotel and a SEA 
LIFE Centre will open in 2018.

FUTURE DEVELOPMENTS

New York – in October 2017 Merlin announced plans for 
LEGOLAND New York, targeted for a 2020 opening. This will  
be a fully owned park with a 250 room themed four star hotel 
also planned to open at the same time.

South Korea – we continue to work with our development 
partners as they pursue further investment funding to enable  
the completion of LEGOLAND Korea.

China – Merlin has a number of study agreements in progress for 
potential developments in China with different possible funding 
options. We see China as a significant development opportunity 
for future parks.

MIDWAY ROLL OUT

NEW 
MARKETS

OUR FIRST VENTURE IN INDIA

India is the world’s third largest consumer market  
for leisure tourists, with an emerging middle class  
and GDP growth expected to be between 7% to  
7.5% over 2018/19.

Located in the iconic Connaught Place area of New 
Delhi, Merlin’s first investment in India, a Madame 
Tussauds, targets both domestic and overseas visitors.

Madame Tussauds (MT) Delhi 
opened on 1 December 2017. The 
attraction contains 50 figures of 
Indian and other celebrities from 
around the world and is arranged  
in five areas, comprising Sports, 
Bollywood, History & Leaders, 
Hollywood and Music.

MT Delhi is taking the visitor 
experience to a new level with 
‘WAX++’. Whilst Madame 
Tussauds will always be famous  
for making the most incredible 
lifelike wax figures, our guests will 
be the real stars of this story in an 
exciting, interactive and immersive 
experience that places them right  
at the heart of the action! 

NEW 

MARKETS

We anticipate significant growth at the attraction over 
the next decade, mirroring our experience in other 
developing markets such as Shanghai, as we develop 
brand awareness and build market share. 

Longer term, we see opportunities for more Midway 
attractions in India as well as the potential for a 
LEGOLAND park.

NEW BRAND OPPORTUNITIES

Pre-school market

Recognising the opportunity  
to expand our offering to the 
pre-school market, we are 
partnering with eOne, the 
owners of the global ‘Peppa 
Pig’ IP, to develop new and 
highly interactive attraction 
formats specifically aimed at 
this market.

Adventure/ 
experience seeker

Customers are increasingly 
seeking adventure and 
‘experiences’ in their leisure 
time. In partnership with Bear 
Grylls, we are developing a 
unique attraction format that 
will let guests really stretch 
themselves in a series of 
mental and physical challenges.

18

CHIEF EXECUTIVE’S REPORT

 STRATEGIC PROGRESS 
DESPITE CHALLENGING 
MARKET CONDITIONS

MERLIN OPERATES IN  
A FUNDAMENTALLY 
ATTRACTIVE 
MARKETPLACE, BENEFITING 
FROM A NUMBER OF 
STRUCTURAL GROWTH 
DRIVERS

OUR INVESTMENT CASE

•  A global leader in location based 
entertainment, operating over 
120 attractions across 25 countries 
and four continents.

•  Structurally attractive markets, fuelled by 
international tourism, desire to travel and 
experience, and growth in short breaks.

•  Clearly defined strategy, unchanged  
since the creation of Merlin almost  
20 years ago.

•  Diverse portfolio of strong brands and 

iconic assets. 

•  Exclusive, global licence to own and 

operate LEGOLAND parks.

•  A global leader in themed 

accommodation, driving growth and 
guest satisfaction in our theme parks.

•  Only company to successfully operate  
the Midway model on a global scale.

•  Strong cash flow generation, with a  

focus on capital discipline and returns. 

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201719

Visitors (m)

Revenue (£m) 

EBITDA (£m)

Operating profit (£m)

52 weeks ended  
30 December 
2017

52 weeks ended  
24 December 
2016

53 weeks ended  
31 December 
2016

52 week growth 
(actual 
currency)(1)

Organic growth 
(constant 
currency)(1)

Like for like 
growth(1)

66.0

1,594

474

323

63.8

1,428

433

302

65.1

1,457

451

320

3.5%

11.6%

9.5%

6.8%

6.6%

3.5%

0.0%

0.7%

1.0%

(1)  Last year we reported on the 53 weeks to 31 December 2016. Profit metrics were provided on a 53 week statutory basis in the financial statements. To provide a more direct comparison with this year’s 

52 week period, the operating performance commentary in this section is stated on a 52 week basis, unless otherwise noted. 

It is with this in mind that we continue to roll 
out new Midway attractions in markets which, 
in the short term, may be more volatile. 

Furthermore, developed markets have 
seen a substantial decline in the traditional 
two week summer holiday in favour of 
shorter, more frequent breaks. This market 
dynamic benefits our theme parks which 
are predominantly domestic-focused and 
increasingly targeting the short break market 
with themed accommodation, as well as our 
Midway attractions located in city centres. 

Finally, we also see broader trends benefiting 
our theme parks and Midway attractions 
located outside of gateway cities. Growth in 
overall wealth in both developed and emerging 
markets results in increased income available for 
leisure activities, and in many parts of the world, 
consumers are increasingly looking to spend 
this income on experiences, rather than goods. 
We believe that this is further accentuated as 
the world becomes more ‘digital’, increasing 
the value many consumers place on high-quality 
time shared with friends and family, away from 
smartphones and screens. 

Strategy update 
Against these attractive market dynamics, 
Merlin’s strategy since 1999 has been to 
create a high growth, high return, family 
entertainment business naturally balanced 
against external factors. Specifically, it is our 
aim to continue to diversify our portfolio, by 
geography, brand and customer, ensuring a 
balance of indoor and outdoor attractions 
and international and domestic visitation. 

To achieve this, Merlin has six strategic 
growth drivers. Progress against these 
in 2017 is explained overleaf. 

2017 overview
A year that started well with positive 
momentum in almost every part of the Group 
was ultimately offset by the unprecedented 
spate of terror attacks in the UK and poor to 
extreme weather throughout the summer 
season in Europe. Nonetheless Merlin, due to 
its increasingly diversified portfolio, was still able 
to deliver total revenue growth of 11.6% (6.6% 
organic growth) and EBITDA of £474 million 
versus £433 million in 2016, welcoming a 
record 66 million visitors. Our extraordinary 
team worked hard and recorded significant 
achievements across the year but, frustratingly, 
due to these external events, this result was 
short of expectations and our budget. 

During the year, we made good progress against 
our exciting New Business Development (NBD) 
programme which continues to offer significant 
structural growth opportunities. We rolled 
out further themed, on-site accommodation, 
opening 383 rooms in the year at four of our 
theme parks. Our Midway roll out included 
our first investment in India, Madame Tussauds 
Delhi, as well as the launch of a new brand – 
‘Little BIG City’ – in Berlin. We opened a new 
LEGOLAND park in Japan in April, and in 
October announced our plans to open a park in 
New York State in 2020. Finally, we announced 
the launch of two new IP-based global 
partnerships – ‘The Bear Grylls Adventure’ 
and ‘Peppa Pig’ – and are on track to open our 
pilot attractions under these brands in 2018.

Merlin remains highly focused upon capital 
discipline, so it is disappointing that the 
challenging trading environment of recent 
years has resulted in returns in some parts 
of the business, particularly in Midway 
London, being below our expectations. 

As a result, in addition to the cost control 
measures already in place, we announced 
in October 2017 our intention to make 
some medium term adjustments to our 
long-standing approach to capital allocation. 
While current volatile conditions endure, we 
will reduce our existing estate investment 
in Midway Attractions and Resort Theme 
Parks, reallocating this towards ‘backing the 
winners’ – principally our accommodation 
strategy where we continue to see strong 
returns, and to a Productivity Agenda. 

Overall, thanks to the flexibility in our strategic 
model and long term structural growth in 
our markets, we therefore continue to target 
broadly similar levels of organic growth, for 
similar levels of investment, with a greater 
focus upon New Business Development.

Within our long-standing Midway roll out 
model we are also recognising a differentiated 
approach. Where we are opening core Midway 
brands in developed markets, we continue to 
expect EBITDA ROIC in the range of 15% to 
25%. Recent openings such as LDC Melbourne 
and LDC Philadelphia are good examples of 
this. In emerging markets, and with new brands, 
we believe a longer term perspective to be 
more appropriate and therefore target a risk-
adjusted Internal Rate of Return (IRR) of 14%.

Market overview
Merlin operates in a fundamentally attractive 
marketplace, benefiting from a number of 
structural growth drivers. 

We believe that the long term trend for 
overall international tourism remains strong, 
which should lead to increased visitation and 
spend, particularly in key gateway cities. The 
emerging middle classes around the world 
want to travel and seek new experiences in 
their own and foreign countries. Combined 
with more affordable air travel and improved 
transportation, this has resulted in strong 
growth in international travel, with 1.8 billion 
international tourist arrivals expected in 2030 
– a nearly threefold increase on the 2000 
level. In recent years we have seen a number 
of ‘shocks’ to international tourism, ranging 
from the visa restrictions affecting travel from 
the People’s Republic of China to Hong Kong, 
to the spate of terror attacks across Europe, 
driving visitors away from city centres and other 
high profile public places. Our view however is 
that, much like the impact of foreign exchange 
rates on international tourism flows, these 
have resulted in a temporary displacement of 
tourism, rather than a permanent reduction 
in the attractiveness of these markets.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201720

CHIEF EXECUTIVE’S  
REPORT (CONTINUED)

Existing estate capex – investment in the 
existing estate allows us to grow visitation to 
the attraction, provides us with something new 
to market, and provides a degree of pricing 
power. In 2017 each of our attractions invested 
in new products and features, with notable 
investments including ‘Ocean Invaders’ at SEA 
LIFE London Aquarium, ‘NINJAGO World’ 
at our LEGOLAND parks, and ‘The Gruffalo 
River Ride Adventure’ at Chessington World of 
Adventures. In October 2017, we announced 
that we would be reallocating approximately 
£100 million of capital away from the existing 
estate over the period 2018 to 2021, as we 
seek to maintain our capital discipline in 
the face of a difficult external environment, 
focusing upon higher returning projects. 

Strategic synergies – we continue to 
leverage the growing scale of the Group 
through better procurement, promotional 
activity and technology. Across Merlin 
annual passes and Group promotions we 
generate more than £100 million in annual 
revenue. We have now rolled the accesso® 
e-commerce platform out across the majority 
of our estate, whilst the future focus of 
e-commerce will turn to opportunities in 
short breaks, annual passes and cluster sales. 

Short break positioning – the rationale for 
investment in on-site themed accommodation 
and developing our theme parks into short 
break resorts remains compelling. We continue 
to enjoy strong financial returns, improved levels 
of guest satisfaction and increases in advanced 
bookings. In 2017 we opened 383 rooms across 
a range of accommodation, and anticipate 
opening 644 in 2018. We expect annual average 
capex to be in the range of £70 to £80 million 
in the medium term though this will vary 
depending upon timing and mix of openings. 

Midway roll out – we seek to balance our 
Midway openings between core brands in 
developed markets where we target a 15% 
to 25% EBITDA ROIC, and new brands or 
emerging markets where we target a 14% 
risk-adjusted IRR. We opened six new Midway 
attractions in 2017 including MT Delhi – our 
first investment in India – and launched our 
new brand – ‘Little BIG City’ – in Berlin. We 
have nine attractions scheduled to open in 
the second half of 2018, which will include 
pilots of the recently announced brands – 
‘The Bear Grylls Adventure’ and ‘Peppa Pig’. 

We expect average annual capex to be 
in the range of £60 to £70 million in the 
medium term though this will vary depending 
upon timing and mix of openings. 

New LEGOLAND parks – in April, we 
successfully opened LEGOLAND Japan 
on capital budget and ahead of schedule. 
Furthermore, we announced in October our 
plans to open the fully owned and operated 
LEGOLAND New York Resort, including a 
250 room four star hotel, in 2020. This will 
see us invest approximately £250 million 
in the site over the period 2017 to 2021. 
We remain confident in the long term 
opportunity for new LEGOLAND parks.

Strategic acquisitions – reflecting the strict 
criteria we apply in assessing investments, we 
made no acquisitions during 2017. We do 
however continue to assess opportunities which 
may provide a platform for further expansion, as 
well as smaller, single site Midway assets.

Productivity Agenda
Merlin continues to face a number of 
external cost headwinds. This is most notable 
in employment costs, which represent 
approximately half of our operating costs, 
where we see significant pressures on wages; 
in Asia from market forces, and Europe and 
the USA where legislation is driving increases 
well above the rate of broader inflation. 
Other fixed costs, including property taxes 
in the UK, insurance and utilities, are similarly 
increasing at rates ahead of broader inflation.

Against this backdrop, we have been successful 
throughout 2017 in limiting the effect of softer 
trading through a combination of short term 
cost savings such as variable labour costs. The 
self-service ticketing terminals installed in our 
London cluster, which will be rolled out more 
broadly, have been a good example of this, 
allowing for a more efficient operation, and also 
crucially resulting in positive guest feedback.

As announced in October, we will further 
evolve the way we work over the coming years 
as we seek more permanent, structural savings. 
During 2018, we will begin the process of 
increased investment in back office systems and 
infrastructure, allowing us ultimately to better 
leverage the growth of the Group. These 
actions seek to maintain Group margins at 
current levels despite the continued challenging 
cost environment and market volatility.

Health and safety
We seek to be an industry leader, driving 
best in class health, safety and security 
standards. Throughout 2017 we have built 
upon the strong foundations of governance, 
operating standards and practices, and I 
am pleased that we have seen a continued 
improvement in the health and safety key 
performance indicator measuring medical 
treatment cases of guests. The safety and 
security of our guests and employees remains 
our number one priority and we will continue 
to invest in retaining our high standards.

Guest satisfaction
We maintain our relentless focus on delivering 
memorable experiences to our guests. Guest 
feedback is monitored on a daily basis by both 
local and central product excellence teams, and 
is shared across all levels of the organisation. In 
2017 we delivered an average guest satisfaction 
score across the Group of 96%, whilst our 
average ‘Net Promoter’ score across our 
attractions remains very strong at over 50%.

Employee engagement
Our annual employee survey – ‘The Wizard 
Wants to Know’ – allows our employees to 
tell us what they think about Merlin. I am very 
pleased that this has again shown very high 
scores, with a 95% response rate, and 94% 
saying that they enjoy working at Merlin. We’re 
not complacent however, and we continue 
to invest in our teams in order to create an 
engaged, motivated and diverse workforce. 

In what turned out to be a difficult year, 
I would like to thank our exceptional 
employees for their continued hard work 
and commitment in delivering fun, safe, 
memorable experiences to all our guests.

Nick Varney
Chief Executive Officer
28 February 2018

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201721

OUR EXCITING NEW 
BUSINESS DEVELOPMENT 
PROGRAMME 
CONTINUES TO  
OFFER SIGNIFICANT 
STRUCTURAL GROWTH 
OPPORTUNITIES

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201722

Q&A – OPERATING GROUPS

OUR THREE OPERATING  
GROUP LEADERS

LEGOLAND PARKS
Hans Aksel Pedersen

Q.  What are you and your team most 

proud of in 2017? 
In September, LEGOLAND Florida was 
hit by Hurricane Irma which led us to close 
the park for several days. Managing such 
a crisis is something the team plans for, 
and I’m therefore very pleased to say 
that this training and preparation paid off, 
as evidenced in the following feedback a 
guest posted on Facebook. 

“Everyone at the park and the resort were 
above my expectations. The staff worked 
overtime to make sure all of the guests were 
comfortable during a scary, pre-Hurricane 
time…Even when they lost power they did 
their best to provide food and entertainment 
for the kids and make everyone as comfortable 
as possible! We knew devastation was 
happening around us – but being there we felt 
safe, kids were happy 24/7, and it took our 
minds off the unknown at home which we 
really needed at times!! We will never forget 
our 4 nights there and can’t wait to go back! 
THANK YOU LEGOLAND!!”

MIDWAY ATTRACTIONS
Nick Mackenzie

Q.  What are you and your team most 

proud of in 2017? 
The leadership and commitment that 
our teams have displayed across all  
our divisions in delivering exceptional 
experiences for our guests. Above this, the 
London and North American businesses 
have worked hard to counter the impacts of 
external headwinds; with our other three 
divisions in the UK, Continental Europe and 
Asia Pacific having delivered good growth. 
Asia reported particularly strong results 
driven by our gateway city clusters, such  
as Shanghai. 

Q.  What are the biggest challenges 

facing you and your team over the 
coming years? 
Midway London is our largest and most 
profitable division. Front and centre of 
our focus will be getting back towards our 
historical growth trajectory. Over a number 
of years strong growth came from our 
expansion on the South Bank where we 
added new attractions and improved 
the customer experience, while Madame 
Tussauds continued to perform strongly 
at its historic location. In the recent, more 
challenging, period we have worked hard to 
maximise market share during this temporary 
decline. We will maintain this focus and 
remain confident that over time customer 
volumes will increase and revenues will grow.

Q.  What are you and your team most 

excited about for 2018? 
I am excited about new products in 
development that will underpin growth and 
further improve the customer experience,  
in 2018 and into the future. We are working 
on a number of initiatives with Merlin Magic 
Making, developing new technologies, for 
example to show off our amazing SEA LIFE 
marine displays or to take the Madame 
Tussauds experience ‘beyond wax’. 

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201723

We find that guests who spend more than 
one day with us tend to report greater 
levels of satisfaction. Not only is the 
accommodation itself a key appeal, but they 
are able to explore more of what we have 
to offer in the resort, and do so in a more 
relaxed way. 

Q.  What are you and your team most 

excited about for 2018? 
I’m really excited about two key 
developments. Firstly, the new ‘Wicker Man’ 
ride at Alton Towers which looks fantastic. 
This is of course targeted towards the 
thrill-seeker market and we’re hopeful that 
this will drive further recovery at the resort.

Secondly, following the agreement signed 
with eOne in 2017, we’ll be launching ‘Peppa 
Pig Lands’ at Heide Park and Gardaland. 
We had great pre-school success with 
CBeebies and The Gruffalo and are hoping 
to replicate that with Peppa Pig.

RESORT THEME PARKS
Justin Platt

Q.  What are you and your team most 

proud of in 2017? 
The continued recovery at Alton Towers 
Resort is a testament to the great team we 
have at that attraction and the underlying 
strengths of what is, for many people in the 
UK, the definitive theme park. During the 
year we opened the CBeebies Land Hotel,  
a truly magical addition to the resort, which 
had strong occupancy levels and great KPIs.  
It is also the first major third party IP  
hotel Merlin has built outside of the 
LEGOLAND parks. 

At Chessington World of Adventures Resort 
we brought another well-loved children’s 
IP to life with ‘The Gruffalo River Ride 
Adventure’, aimed at the pre-school market. 
Re-imagining an existing ride allowed for 
great capital efficiency and we’re pleased to 
have driven strong KPIs and visitation with 
this new, incremental pre-school audience.

Q.  What are the biggest challenges 
facing you and your team over 
the coming years? 
A big challenge, but also a great opportunity, 
is how we maximise our potential in the 
short break market. We have seen a clear 
shift over recent years away from guests 
taking longer holidays, towards having more 
frequent shorter breaks. We consider 
ourselves to be a global leader in themed 
accommodation and we continue to push 
this – using both our own and external IP. 

Q.  What are the biggest challenges 

facing you and your team over the 
coming years? 
LEGOLAND Parks had another year of 
strong growth in 2017. Our near term 
challenge will be in maintaining these 
growth levels, particularly given that the 
next LEGO movie is not until 2019. With 
that in mind we are very excited to have 
signed an exclusive agreement with 
Warner Bros. for ‘LEGO Movie’ themed 
lands in all LEGOLAND parks from 2019. 

Q.  What are you and your team most 

excited about for 2018?  
There is plenty going on in 2018. 
LEGOLAND California will see the 
launch of ‘LEGO City: Deep Sea 
Adventure’ – a real submarine that takes 
you on a hunt for treasure amongst all 
kinds of sea creatures, including stingrays 
and sharks. The park will also see the 
opening of a 250 bedroom ‘LEGO Castle’ 
themed hotel which will double the size 
of our unique accommodation there. 

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
24

Q&A – MMM AND NEW OPENINGS

OUR CREATIVE AND 
DEVELOPMENT LEADERS

MERLIN MAGIC MAKING 
(MMM)

MMM is the unique resource that sits  
at the heart of everything Merlin does. 

FINDING THE MAGIC
Utilising consumer insight and research, MMM 
finds new business opportunities, ranging from 
the strategic roll out of the Midway estate to 
potential acquisitions.

CREATING THE MAGIC
Driving innovation across the Group, MMM 
creates high-class compelling propositions for 
the existing estate and new attractions. This 
includes creating Merlin’s very own in-house 
Intellectual Property.

PRODUCING THE MAGIC
MMM takes creative ideas and then produces 
amazing content for our attractions, making 
LEGO models, wax figures and attraction 
theming. The Merlin Animal Welfare 
Development (MAWD) team ensures that 
Merlin provides the best animal care possible 
as we source creatures for display in 
our attractions.

DELIVERING THE MAGIC
MMM’s project management teams produce 
world class attractions for our guests to enjoy. 
They deliver all of Merlin’s major existing estate 
capital projects and new Midway attractions, 
the latter being handed over to the New 
Openings team who manage the opening and 
are responsible for operations in the first 18 to 
24 months of trading.

MMM
Mark Fisher

Q.  What is your team’s greatest 

achievement in 2017? 
In 2017, getting the new NINJAGO ride 
at LEGOLAND Windsor open on time 
and on budget was key for the resort 
to deliver a strong performance. It was 
a great example of everyone coming 
together to get a project over the line. 
We saw the same ‘can do’ attitude as 
we developed Madame Tussauds Delhi, 
our first business in India, and a terrific 
example of the teamwork needed to 
solve the countless practical issues which 
arise when entering new countries. Finally 
we delivered the models, theming and 
animation for the new ‘Little BIG City’ 
brand in Berlin. The team showed 
how talented they are by transferring 
their skills to a new brand and utilising 
new technologies. 

Q.  What is your favourite customer 

story of 2017? 
There is never just one story! Sitting on 
the tube in London I overheard three 
twenty-somethings talking about ‘Derren 
Brown’s Ghost Train’ at THORPE PARK 
and hearing “it’s the coolest thing ever, you 
have to go on it, it feels so real”. It’s always 
brilliant hearing guest feedback when they 
experience our new attractions for the 
first time. Also, watching kids running into 
the new NINJAGO ride and experiencing 
it for the first time at Windsor made all 
the work worth it. 

Q.  What are you most excited about going 

into 2018?
MMM project manages the delivery of all 
Merlin’s major capital investments. This 
coming year, on top of the launch of the 
‘Wicker Man’ roller coaster at Alton Towers 
Resort, and the ‘LEGO City: Deep Sea 
Adventure’ ride at LEGOLAND California, 
we will see the innovative work we have 
been doing in Madame Tussauds and SEA 
LIFE come to fruition. I’m looking forward  
to seeing the guests’ reactions as we move 
to the next stage of bringing these brands 
to life.

Q.  What is your team’s greatest challenge 

over the next few years? 
We’re always looking around us to anticipate 
changes in the market or consumer trends, 
or at what other operators are doing. There 
are two things we will continue to focus on.

First, we need to ensure that we continue to 
find new sites which generate the required 
investment returns for both existing and 
new brands. There are lots of opportunities 
around the world, but we need to be really 
careful about how and where we spend 
money. We’ve got a great site search 
team who lead on this, and have strong 
relationships with landlords and property 
developers around the world.  

Second, the ever increasing expectations of 
our guests also challenges us to think outside 
of traditions and look into new fields to 
continue delivering memorable experiences. 
As we develop a wide range of new 
products and features, the artistry and 
creativity of the LEGO modellers, clay 
sculptors and our animal welfare colleagues 
never ceases to amaze me as they find 
new ways of entrancing our guests. The 
MMM team is a truly unique resource and 
I am confident that we will continue to 
successfully develop new products.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201725

NEW BRAND 
OPPORTUNITIES 
Over the coming months and years MMM 
and the New Openings team will continue  
to work closely together to find, develop  
and open attractions with new brands. 

The teams are currently working on two  
new Intellectual Property partnerships. 

THE BEAR GRYLLS ADVENTURE 
Customer type – Adventure/experience 
seeker 
Adventure seekers want a combination 
of fun mixed in with mental and physical 
experiences. ‘The Bear Grylls Adventure’ 
will provide this in a unique format that 
brings a number of challenges together in 
one location, enabling guests to experience 
a core attraction and then upgrade to other 
challenges such as indoor skydiving or 
high ropes. 

PEPPA PIG 
Customer type – Pre-school 
Using this global IP as a platform we  
will develop unique attraction formats.  
We see opportunities for high levels of 
repeat visitation and strong retail spends  
in attractions which will trade smoothly 
throughout the year. We will build on what 
we have learned in our current successful 
products in this market such as ‘The Gruffalo 
River Ride Adventure’ at Chessington World 
of Adventures Resort, and the CBeebies 
Land and hotel at Alton Towers Resort.  
The first realisations of this new partnership 
will be themed lands at Heide Park Resort  
in Germany and Gardaland Resort in Italy. 

NEW OPENINGS
New Openings is Merlin’s specialist team 
that develops new LEGOLAND parks, 
opens new Midway attractions and 
integrates acquisitions.

John Jakobsen

Q.  What is your team’s greatest 

achievement in 2017? 
It would have to be the opening of 
LEGOLAND Japan. This was accomplished 
only six months after the opening of 
LEGOLAND Dubai and in the same month 
we opened three Midway attractions. It was 
busy, but we truly did see the benefits of 
being able to draw on the experience of 
our colleagues from all over the world to 
make it happen. 

Q.  What is your team’s greatest challenge 

over the next few years? 
We have a very strong long term pipeline of 
potential LEGOLAND projects, particularly in 
China, where we are working on a number of 
study agreements. Our challenge will be to 
ensure that we manage our resources in the 
interim such that we are adequately prepared 
to execute against multiple openings, 
potentially in quick succession.

In the meantime our current focus is on the 
opening of our third LEGOLAND resort in 
the USA, Merlin’s single biggest investment 
ever of approximately £250 million. 
Construction will ramp up in 2018 for the 
targeted 2020 opening of LEGOLAND 
New York.

Q.  What are you most excited about going 

into 2018? 
2018 will be the highest number of 
new openings in one year for Merlin 
Entertainments, nine in total. We plan to 
open seven new Midway attractions under 
our existing brands, plus the new ‘The Bear 
Grylls Adventure’ in Birmingham, our first 
new brand ‘Peppa Pig’ Midway attraction,  
as well as our 252 room LEGOLAND hotel 
that will transform LEGOLAND Japan into 
a resort. 

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
26

FINANCIAL AND OPERATING REVIEW

ROBUST PROFIT AND CASH 
FLOW DELIVERY

DESPITE VOLATILE 
TRADING CONDITIONS, 
OUR CASH GENERATION 
REMAINS STRONG, 
SUPPORTING OUR 
CONTINUED ROLL OUT 
OF NEW ATTRACTIONS 
AND ACCOMMODATION

+7.8%

Operating free cash flow

+5.5%

Adjusted EPS growth

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201727

Introduction
Throughout 2017 we continued to deliver on 
our strategic ambitions, despite volatile trading 
conditions, whilst our focus on costs and 
productivity helped mitigate some of the revenue 
shortfalls. Importantly, our cash generation 
remains strong, supporting our continued roll 
out of new attractions and accommodation.

Trading review
To aid comparability, the trading commentary 
which follows is on a 52 week basis. Unless 
otherwise stated, all growth rates are presented 
on a constant currency basis, that is, as if the 2016 
results were re-translated at 2017 average rates.

Revenue 
Reported revenue for the 52 weeks to 
30 December 2017 increased to £1,594 million. 
On a 52 week basis, organic revenue grew 
by 6.6%. 

On a like for like basis, revenues grew by 0.7%, 
reflecting increased revenue per capita, offset 
by lower visitor volumes.

We made good progress with our new business 
development. We opened six new Midway 
attractions, which together with the full  
year benefit of 2016 openings, contributed  
£16 million to revenue growth. Similarly 
LEGOLAND Japan and LEGOLAND Dubai 
contributed £59 million, whilst new 
accommodation added a further £15 million.

The trading results for each Operating Group 
are covered in more detail on pages 28 and 29.

EBITDA 
Reported EBITDA for the 52 weeks to 
30 December 2017 increased to £474 million, 
albeit held back by the significant decline in 
trading in London and Gardaland, the largest 
divisions in Midway Attractions and Resort 
Theme Parks, respectively. On a 52 week 
basis, organic EBITDA increased by 3.5% 
as underlying cost increases in our existing 
estate and additional pre-opening costs in 
our new attractions offset revenue growth.

Group EBITDA margin fell slightly to 29.7% 
from 30.3%, primarily as a result of a decline 
in the Midway Attractions margin. In addition, 
the LEGOLAND Parks margin was affected 
by pre-opening costs and lease charges 
at LEGOLAND Japan. Central net costs 
of £48 million were flat on 2016, mainly 
from savings in variable remuneration.

The cost base at each of our attractions is 
relatively fixed so revenue increases and 
decreases are expected to flow through to 
its operating result. If revenue is anticipated 
to fall short of our expectations, we will 
implement focused cost management initiatives 
to protect profitability, as far as possible. 

Operating margins are also impacted by 
underlying uncontrollable external cost 
pressures, such as those arising from wage 
legislation or property taxes. In this case we 
look to offset any longer term trend with 
more structural productivity initiatives. 

Operating Group margins are affected 
by the source and mix of revenue in the 
existing estate and the dilutive effect of 
new attractions and accommodation, which 
typically have lower margins than the existing 
estate and incur costs in the pre-opening 
period. The Group result is influenced by 
central costs, which whilst relatively fixed in 
nature, may rise over time to support the 
increasing breadth and scale of the business.

Foreign exchange
Merlin is exposed to fluctuations in foreign 
currency exchange rates on transactions and  
the translation of our non Sterling earnings. 
Retranslating 2016 performance at 2017 rates 
would result in a £67 million benefit to revenue 
and a £25 million benefit to EBITDA. We set 
this out in more detail by major currency  
on page 151.

Operating profit 
Depreciation and amortisation grew by 11.6% 
to £151 million. This primarily reflects the roll 
out of attractions and accommodation, as well 
as continued investment in assets, such as IT, 
that have shorter useful economic lives.

On a constant currency basis, underlying 
operating profit remained flat at £323 million.

Revenue

EBITDA

Depreciation and amortisation

Operating profit

Net finance costs

Profit before tax

Taxation

Profit for the year

Adjusted earnings per share

ROCE

Operating free cash flow

Leverage on net debt to EBITDA

52 weeks ended 
30 December  
2017  
£m

52 weeks ended 
24 December  
2016  
£m

53 weeks ended 
31 December  
2016  
£m

1,594

1,428

1,457

474

(151)

323

(52)

271

(62)

209

20.5p

9.1%

315

2.4x

433

(131)

302

(43)

259

(62)

197

19.5p

9.6%

292

–

451

(131)

320

(43)

277

(66)

211

20.8p

10.2%

310

2.3x

52 week growth 
(actual 
currency)

Organic growth 
(constant
currency)(1) 

6.6%

3.5%

(11.6)%

0.0%

11.6%

9.5%

(15.5)%

6.8%

(18.7)%

4.8%

(1.0)%

6.0%

5.5%

7.8%

See ‘How we report our results’ on page 33 for details of how we report our financial performance.
(1)  Organic growth represents growth from like for like businesses and new business development at constant currency and excludes growth from acquisitions. 

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201728

FINANCIAL AND 
OPERATING 
REVIEW (CONTINUED)

GEOGRAPHIC 
PERFORMANCE
Merlin has the longer term aim of sourcing 
revenues equally from the Europe, the 
Americas, and Asia Pacific regions. 2017 
performance against this is as follows:

Europe (55% of revenue, 2016: 59%) saw 
organic revenue growth of 0.4%, driven by the 
opening of 217 accommodation rooms and one 
new Midway attraction. In the existing estate, 
significant declines in Gardaland and Midway 
London more than offset growth elsewhere in 
the region.

The Americas (27% of revenue, 2016: 27%) 
saw organic revenue growth of 5.2% driven by 
new accommodation at LEGOLAND Florida, 
with strong like for like growth in the two 
LEGOLAND parks offsetting a softer Midway 
performance. 

Asia Pacific (18% of revenue, 2016: 14%) grew 
35.7% on an organic basis. This is predominantly 
due to the opening of LEGOLAND Japan and, 
to a lesser extent, the continued focus of our 
Midway roll out in this region. The region also 
enjoyed strong like for like revenue growth.

MIDWAY ATTRACTIONS
Organic revenue grew by 1.3% in the Midway 
Attractions Operating Group. This was driven 
by the continued roll out of new attractions 
offsetting a like for like decline of 1.2%. 

2017 saw the opening of six new Midway 
attractions, comprising LEGOLAND Discovery 
Centres in Philadelphia and Melbourne, a 
Madame Tussauds in Nashville, a SEA LIFE 
Centre in Chongqing, the first of our new brand 
‘Little BIG City’ in Berlin and Madame Tussauds 
Delhi – our first attraction in India. Including the 
full year benefit of the five attractions opened in 
2016, the Midway roll out contributed an 
additional £16 million of revenue in 2017. 

After a strong start to the year, Midway like for 
like revenue growth slowed following the spate 
of terror attacks in the UK which particularly 
impacted trading in London. The attacks led to 
a significant and immediate decline in domestic 
visitation, with international visitation falling 
from the summer onwards. This resulted in  
an estimated 17% drop in the London visitor 
attraction market over the key trading period. 
London is the largest and most profitable of 
Midway’s five regional Divisions and therefore 
represented the greatest factor in trading 
performance in 2017.

Trading in North America was affected by 
lower levels of LEGO sales in our LEGOLAND 
Discovery Centres as well as reduced 
international visitation to New York.

Outside of London and North America, our 
three remaining regional Divisions enjoyed 
good growth.

Organic EBITDA declined by 5.9%, reflecting 
the reduction in margin from 36.1% to 33.5%. 
A key contributor to this was the significant 
decline in visitation to London given its higher 
levels of profitability. The margin was further 
impacted by continued underlying cost 
pressures which were only partly offset by 
management action, as well as the effect of 
the new openings which typically have lower 
margins than the existing estate. Furthermore, 
a £2 million credit related to a sales tax rebate 
was recognised in 2017, compared to £5 million 
in 2016. 

Higher depreciation driven by continued 
investment in the estate resulted in operating 
profit declining by 9.3% at constant currency.

Reflecting the capital efficiency of the Midway 
model, Midway operating free cash flow 
conversion was 77%. This is expected to 
increase in the medium term as existing estate 
capex is reduced.

Visitors (m)

Revenue (£m) 

EBITDA (£m)

EBITDA margin (%)

Operating profit (£m)

2017
 52 weeks

2016
 52 weeks 

2016
53 weeks 

52 week growth 
(actual 
currency)(1)

Organic growth 
(constant
currency)(1)

Like for like

growth(1)

40.7

656

220

33.5%

152

40.6

621

224

36.1%

160

41.7

638

236

172

0.3%

5.7%

(1.8)%

(5.0)%

(1.2)%

1.3%

(5.9)%

(9.3)%

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
  
  
29

LEGOLAND PARKS
Organic revenue grew by 18.2% in the 
LEGOLAND Parks Operating Group, driven 
by the opening of LEGOLAND Japan, the 
continued accommodation roll out and like 
for like revenue growth of 4.7%. 

The opening of LEGOLAND Japan in April, and 
the full year benefit of LEGOLAND Dubai, 
contributed an additional £59 million of revenue 
in 2017. LEGOLAND Japan opened on capital 
budget and ahead of schedule, delivering a  
small EBITDA contribution, which reflected 
pre-opening costs and the part year opening. 
The resort will be extended in 2018 with  

the addition of a SEA LIFE Centre and 252 
bedroom hotel. 

A total of 307 rooms were opened in 2017, 
comprising an 80 room expansion of the holiday 
village in LEGOLAND Billund, a 166 room 
holiday village at LEGOLAND Florida and the 
61 room Castle Hotel at LEGOLAND Windsor.

Like for like revenue growth of 4.7% was driven 
by continued product investment and, in 
particular, the success of ‘NINJAGO World’ 
which is now open at six of our parks, and 
which benefited from the launch of ‘The LEGO 
NINJAGO Movie’ towards the end of the year. 

Organic EBITDA grew by 15.0%. The reduction 
in margin from 38.7% to 37.8% was primarily 
the result of the pre-opening costs and lease 
charges associated with LEGOLAND Japan. 

Operating profit growth of 12.1% was slightly 
lower than that of EBITDA as a result of 
increased depreciation following the opening of 
LEGOLAND Japan.

Visitors (m)

Revenue (£m) 

EBITDA (£m)

EBITDA margin (%)

Operating profit (£m)

2017 
52 weeks

2016 
52 weeks 

2016 
53 weeks

52 week growth 
(actual 
currency)(1)

Organic growth 
(constant
currency)(1)

Like for like

growth(1)

15.3

609

230

37.8%

191

12.8

486

188

38.7%

160

12.9

495

193

165

19.7%

25.1%

22.0%

19.0%

4.7%

18.2%

15.0%

12.1%

RESORT THEME PARKS
Organic revenue declined by 0.4% in the 
Resort Theme Parks Operating Group, as the 
continuing accommodation roll out partly offset 
a like for like revenue decline of 1.9%. 

Accommodation investment in Resort Theme 
Parks in 2017 represented the 76 room CBeebies 
Land Hotel at Alton Towers which opened in 
July, whilst we also benefited from the full year 
effect of the 163 rooms opened in 2016. 

After a strong start to the year, the UK theme 
park market slowed in the key summer period 
following the series of terror attacks and the 
Government’s subsequent raising of the threat 
level. The parks enjoyed positive momentum 
during Halloween however which, combined 
with the ongoing recovery of Alton Towers, 
resulted in good growth for the UK parks 
overall. In Continental Europe, exceptionally 
poor weather in Italy led to significant shortfalls 
in visitation to Gardaland – the largest and most 

profitable of our six theme parks, whilst 
unfavourable weather in Northern Germany 
also impacted trading at Heide Park. 

Organic EBITDA decreased by 0.9%. As a result 
of cost saving measures introduced throughout 
2016 and 2017, the EBITDA margin increased 
from 21.5% to 21.8%.

Operating profit decreased by 8.8% as a result 
of the decline in EBITDA, on a constant 
currency basis. 

Visitors (m)

Revenue (£m) 

EBITDA (£m)

EBITDA margin (%)

Operating profit (£m)

2017 
52 weeks 

2016
 52 weeks 

2016 
53 weeks 

52 week growth 
(actual 
currency)(1)

Organic growth 
(constant
currency)(1)

Like for like

growth(1)

10.0

329

72

21.8%

36

10.4

319

69

21.5%

37

10.5

322

70

38

(3.7)%

3.2%

4.8%

(0.4)%

(0.9)%

(1.9)%

(1.3)%

(8.8)%

(1)  Last year we reported on the 53 weeks to 31 December 2016. Profit metrics were provided on a 53 week statutory basis in the financial statements. To provide a more direct comparison with this year’s 

52 week period, the operating performance commentary in this section is stated on a 52 week basis, unless otherwise noted. 

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017  
 
  
 
  
30

FINANCIAL AND 
OPERATING 
REVIEW (CONTINUED)

FINANCING, TAX AND 
DIVIDENDS

Interest
Net finance costs of £52 million were incurred 
in 2017 (2016: £43 million), reflecting increased 
borrowings following the issuance of further 
senior notes in March 2017 (net of bank debt 
repayments), new finance lease liabilities at 
LEGOLAND Japan, the accounting impact of 
reassessing the refinancing date of our existing 
bank facilities, and the impact of movements in 
exchange rates.

Taxation
The tax charge of £62 million represents an 
effective tax rate of 22.9%, falling from 23.8%  
in 2016, primarily due to the impact of changes 
in tax legislation in the USA. 

Significant factors which may impact the Group’s 
future effective tax rate include the USA tax 
reforms, the ability to continue with our current 
financing arrangements and changes to local or 
international tax laws. Further detail is provided 
in note 2.4 to the financial statements.

Dividend 
The Company’s policy is to pay a dividend with 
a target range of 35-40% of underlying profit 
after tax, so as to maintain an appropriate level 
of dividend cover whilst retaining sufficient 
capital in the Group to fund continued 
re-investment in the business. 

In September 2017 we paid an interim dividend 
of 2.4 pence per share and the Board is 
recommending a final dividend of 5.0 pence per 
share. This equates to a full year dividend of 7.4 
pence per share and represents growth of 4.2% 
from 2016.

When making proposals for the payment of 
dividends, the Directors consider the resources 
available to the Company and its subsidiaries. 
Specifically, they have taken account of the 
Company’s significant distributable profits (see 
note vii to the Company financial statements on 
page 149), as well as the liquidity of the Group.

In March, we increased the issuance of our 
existing notes by €200 million at 103.5%  
of their nominal value (£178 million), using  
€50 million (£43 million) of the proceeds to 
repay bank facilities. We will continue to seek 
opportunities to further diversify our sources  
of funding away from the bank markets.

Leverage on net debt at the year end equates 
to 2.4x underlying EBITDA (2016: 2.3x). 

CASH FLOW
Merlin continues to be highly cash generative, 
delivering operating free cash flow (being 
EBITDA less existing estate capital expenditure) 
of £315 million in 2017 (2016 53 weeks: £310 
million). Net cash flow from operating activities 
for the 52 weeks to 30 December 2017 was  
£413 million (2016 53 weeks: £433 million). 

A total of £336 million was incurred on capital 
expenditure in 2017, comprising £159 million 
invested in the existing estate and £177 million 
on new business development (NBD). All major 
capital projects are appraised with clear project 
return targets based principally upon Internal 
Rate of Return and EBITDA ROIC. 

NBD investment represented £90 million in 
developing new accommodation across our 
theme park estate and £52 million in new 
Midway attractions. Capital expenditure of 
£35 million was incurred in respect of the new 
LEGOLAND parks. 

Other investing activities of £12 million reflects 
Merlin’s share of funding for a hotel currently 
being constructed at LEGOLAND Dubai and 
in which Merlin has a 40% interest.

2017
52 weeks
£m

2016
53 weeks
£m

EBITDA

Working capital and other movements

Tax paid

Net cash inflow from operating activities

Capital expenditure – existing estate

Capital expenditure – new business development

Other investing activities

Proceeds from share capital

Interest paid, net of interest received

Dividends paid

Other

Net cash (outflow)/inflow before refinancing and repayment 

of borrowings

Refinancing and repayment of borrowings (net)

Net cash inflow for the year

474

3

(64)

413

(159)

(177)

(12)

8

(45)

(74)

4

(42)

132

90

451

32

(50)

433

(141)

(118)

(33)

2

(40)

(67)

4

40

–

40

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201731

MERLIN CONTINUES  
TO BE HIGHLY  
CASH GENERATIVE, 
DELIVERING OPERATING 
FREE CASH FLOW OF  
£315 MILLION IN 2017

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201732

FINANCIAL AND 
OPERATING 
REVIEW (CONTINUED)

NET ASSETS
Property, plant and equipment increased by 
£251 million, primarily reflecting the capital 
additions referred to previously and finance 
leases entered into at LEGOLAND Japan 
(see note 4.4), offset by depreciation charges, 
together with the retranslation of those assets 
at different foreign exchange rates. 

The increase in investments reflects the 
LEGOLAND Dubai investment related to 
the hotel noted above. 

Further analysis of the working capital 
movements of £9 million are provided in 
note 3.4 to the financial statements. 

The increase in reported net debt is due to 
the impact of foreign exchange movements 
on non Sterling borrowings and £111 million in 
respect of finance lease liabilities recognised 
for LEGOLAND Japan, developed under 
our ‘operated and leased’ model, partially 
offset by cash generated in the year.

Further details are provided in the consolidated 
statement of financial position on page 98 
and the notes to the financial statements on 
pages 101 to 142.

Property, plant and equipment

Goodwill and intangible assets

Investments and other non-current receivables 

Working capital

Net debt

Corporate and deferred tax

Employee benefits

Other liabilities

Net assets

Loan facilities 
Merlin’s current loan facilities are detailed in 
note 4.2 to the financial statements. 

In addition to the Group’s term debt of 
£1,271 million, a multi-currency revolving facility 
of £300 million (2016: £300 million) is available 
until March 2020 when the facilities mature.  
At 30 December 2017 none was drawn down 
(2016: £nil). 

This facility, in conjunction with the 
Group’s cash balance of £309 million (2016: 
£215 million), is available to finance working 
capital requirements and capital investment. 
All covenant requirements were satisfied 
throughout the year with significant headroom, 
even when taking account of the Group’s 
seasonal trading and cash generation cycles.

We will continue to seek opportunities 
to further diversify our sources of funding 
away from the bank markets. We anticipate 
a refinancing within the next 18 months.

Return on capital employed (ROCE)
Reflecting Merlin’s disciplined approach to the 
use of capital, the Board considers ROCE to 
be an important metric for appraising financial 
performance and uses it, along with EPS, in the 
remuneration of senior executives. The return 
measure used in calculating ROCE is based on 
underlying operating profit after tax. The capital 
employed element of the calculation is based on 
average net operating assets which include all 
net assets other than deferred tax, derivative 
financial assets and liabilities, and net debt. 

ROCE in 2017 was 9.1% (2016 53 weeks: 10.2%, 
52 weeks: 9.6%). On a 52 week basis, this 
reflects a combination of our increased capital 
investment as well as the inclusion of finance 
leased assets related to LEGOLAND Japan. 
See page 151 for how ROCE is calculated.

2017
£m

2,092

1,018

70

(169)

(1,160)

(175)

(6)

(103)

1,567

2016
£m

1,841

1,017

62

(178)

(1,025)

(180)

(11)

(98)

1,428

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201733

How we report our results
Period under review – last year’s consolidated 
Group financial statements were prepared  
on a ‘53 week’ basis for the period ending 
31 December 2016. In most years we report 
on a ‘52 week’ period. In certain years an 
additional week is included to ensure that the 
statutory financial year end date stays in line 
with the end of December. Within this report 
we also present ‘52 week’ information for 
2016 where we think it will provide a more 
direct comparison of performance. The 
difference between the two periods is the 
week ending 31 December 2016. 

Financial KPIs – we present our performance 
consistently each year. We refer to EBITDA  
as it is the profit measure we use internally to 
measure the performance of our attractions.  
It is the KPI that we feel most appropriately 
captures the ongoing ability of our attractions 
to generate operating cash flows. 

Operating free cash flow, which is EBITDA less 
existing estate capital expenditure, is then 
available to contribute to capital reinvestment 
to support further growth, service the 
Group’s debt facilities, settle our tax 
obligations and provide a return to our 
shareholders. 

We refer to ‘underlying’ results, which remove 
the impact of any exceptional items and 
provide a more direct comparison of trading 
performance. There were no exceptional 
items in 2017 or 2016. 

All balance sheet, and therefore cash flow, 
information is reported as at the statutory 
year end date and therefore represents a 
52 week period in 2017 (2016: 53 weeks).

Our financial performance measures are 
defined in the Glossary on pages 152 to 153. 
Where relevant they are clearly set out within 
the consolidated Group financial statements as 
shown on pages 96 to 142. Details regarding 
ROCE are set out within the ‘Other financial 
information’ section on page 151. The five year 
financial record on page 150 contains further 
information. 

Reference to financial statements – further 
information regarding the Group’s segmental 
analysis; geographical revenues and assets; and 
certain operating costs are provided in note 
2.1 to the financial statements on pages 103 
to 104. Those areas requiring significant 
judgement in the preparation of the financial 
statements are summarised on page 102. 

PRODUCTIVITY AGENDA
Under the Productivity Agenda already 
announced, the way we work will continue to 
evolve to deliver more permanent structural 
savings, as we build on the successes enjoyed to 
date through benchmarking and automation. 

2018 will be a year of transition as we 
increase our investment in back office 
systems and infrastructure, supporting our 
drive for efficiencies that will enable better 
support of the growth of the Group. One 
project I am particularly excited about is 
‘Finance 21’, which looks to optimise the 
Group’s finance organisation, underpinned 
by the roll out of a cloud based software.

The benefits of these initiatives will begin to 
come through in 2019, augmenting our constant 
focus on financial discipline and capital allocation.

SUMMARY
We have delivered a robust performance in 
volatile market conditions. We are conscious 
that the trading environment is likely to 
remain uncertain in the medium term and 
accordingly have revised the allocation of 
capital in our existing estate. Combined 
with our Productivity Agenda, we plan to 
see the benefits of our continued financial 
discipline come through in 2019 and beyond.

Anne-Francoise Nesmes
Chief Financial Officer
28 February 2018

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201734

PRINCIPAL RISKS

RISKS AND  
UNCERTAINTIES

Internal control and risk management
The Board is responsible for maintaining 
effective internal control and risk management 
systems. It keeps them under constant review 
through its regular monitoring of its sub-
committees and executive management. 

These activities are supported by ‘The Merlin 
Way’, our corporate values. It is the Board’s aim 
that these values should drive good behaviours 
and actions by all employees.

Internal control framework
The creation of an effective internal control 
framework has been delegated to executive 
management by the Board to ensure: 

•  proper financial records are maintained;

•  the Group’s assets are safeguarded;

•  compliance with laws, regulations, policies and 
procedures including those relating to health 
and safety matters;

•  effective and efficient operation of  

business processes.

The internal control framework is designed to 
manage, rather than eliminate, the risk of failure 
to achieve the Group’s objectives and can only 
provide reasonable, but not absolute, assurance 
against material misstatement or loss. 

The key elements are described right.

INTERNAL CONTROL FRAMEWORK
Framework element 

Monitoring process

Management structure
•  Defined reporting lines, accountabilities, 
authority levels and duty segregation.

•  Principal operating business units and functions 
are led by Executive Committee members.

•  Regular visits to attractions.

•  Reporting by internal and external assurance 
providers to confirm operation of authority 
delegation and duty segregation.

•  Leadership teams at each attraction and 

•  Regular review and update of authority levels 

function.

and responsibilities.

Strategic planning, risk management and 
business performance monitoring
•  Annually updated five year strategic plan.

•  Business objectives and performance measures 
set annually together with budgets and forecasts.

•  Regular business performance reviews.

•  Pipeline for new attractions reviewed regularly 
to ensure developments are on schedule, new 
ideas fit with our brand portfolio and expected 
commercial returns are acceptable.

Policies and procedures
•  Policies and procedures are in place to manage 
operational, performance and compliance 
obligations.

•  Reporting and discussion of principal risks  
that could prevent strategic plan objectives 
being achieved, together with associated 
mitigation plans.

•  Reporting by executive management at every 
Board meeting on business performance, 
commercial risks and opportunities.

•  Board review and approval for major capital 
expenditure, for example new product 
development activities or acquisitions.

•  Reporting by internal and external assurance 

providers on compliance with policies, 
procedures, laws and regulations.

•  Monitoring to ensure these remain appropriate 
as the business grows and external factors, 
legislation or regulatory requirements change.

Internal controls
The most notable internal controls are in the 
following areas: 

•  Regular reporting of operational performance 

metrics to the Board.

•  Operational – performance indicators used to 
ensure safe, effective and efficient attraction 
operation. 

•  Regular reporting by assurance providers  
to confirm internal controls are operating  
as intended.

•  Health, Safety and Security – Safety Management 
System in place to ensure compliance with 
regulatory and legislative requirements.

•  Reporting by profit protection professionals to 
support management in addressing fraud and 
theft risks at an attraction level.

•  Information Technology – technical, security 
and disaster recovery controls operate to 
ensure a stable infrastructure platform exists.

•  Regular deep dive reviews on treasury, taxation 
and IT. Ad hoc matters are covered as necessary.

•  Self-certification by management of compliance 

•  Financial – oversight controls to support 

and control issues.

prevention and detection of financial reporting 
misstatement or fraud. Transactional level 
controls operate on a day-to-day basis.

•  Business continuity planning – disaster recovery 
plans incorporate escalation procedures and 
crisis management protocols. Business 
continuity plans allow attractions to operate or 
reinstate performance on the occurrence of 
adverse events.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201735

RISK MANAGEMENT FRAMEWORK
The risk management framework sets out the relevant responsibilities within the Group for risk management together with the oversight, 
monitoring, reporting and management activities performed to support those responsibilities. The key elements are described below:

TOP DOWN
Oversight, identification, assessment and 
mitigation at corporate level

Responsibilities

Processes

OVERSIGHT – THE BOARD
•  Overall responsibility for risk management and internal 

control systems.

•  Sets strategic objectives and defines risk appetite.

•  Monitors risks against Group strategy.

•  Receives regular updates from the Committees noted below.

•  Annual reporting confirms risk management policy and 

•  Provides tone and direction for risk management 

compliance with procedures.

processes.

MONITORING AND REPORTING – REGULAR 
UPDATES TO THE BOARD

Health, Safety and Security (HSS) Committee(1)
Oversight and guidance on management of HSS risks. 
Responsible for ensuring compliance with legislation or 
industry standards in safeguarding guests, employees, visitors 
and contractors.

Audit Committee(1)
Oversight and guidance on financial process risk. Responsible 
for assessing the effectiveness of the Group’s overall 
approach to risk management and internal control.

Commercial and Strategic Risk Management 
Committee(2)
Oversight and guidance on management of commercial and 
strategic risk. Responsible for the treatment of animals in  
our care.

OPERATING GROUP AND FUNCTIONAL EXECUTIVE 
MANAGEMENT
•  Delivery of strategic direction.

•  Identification of significant risks and mitigation plans for 

inclusion in the Group risk register.

•  Monitoring of significant risk and adequacy of mitigating 

actions at attraction and functional level.

ATTRACTIONS AND FUNCTIONS
•  Execution of strategy.

•  Identification of significant risk and mitigating measures  
at attraction and functional level for inclusion in local  
risk registers.

•  Reviews of operational risk assessment of mitigating 

actions.

•  Ongoing review of principal risks and groupwide risk assessment 

process.

•  Ongoing assessment of whether material changes in the external 
landscape or recent trading trends require alternative approaches 
to monitoring and managing risk.

•  Members of the various risk committees regularly receive deep 

dive updates on topics of significant risk to the organisation, such 
as treasury, taxation, IT security, EU GDPR, property portfolio 
management and online brand safety.

•  Regular reports on assurance programmes covering financial 
processes and health, safety and security controls across  
the Group.

•  Ongoing reviews of operational risk assessment for mitigating 

actions.

•  Quarterly updates provided to the Board by the custodian of 
each risk area to provide insight into risk management process.

•  Peer review by the senior leadership team of risk registers  
to ensure completeness and accuracy prior to submission  
to the Operating Group and executive management teams.

Identification, assessment and mitigation at 
attraction and function level
BOTTOM UP

Notes:
(1)  Sub-committee of the Board. See pages 52 to 57 for details of Committee membership and the frequency of meetings.
(2)  Delegated responsibility from the Executive Committee. This Committee is chaired by the CFO and meets four times a year, with membership drawn from the 

Executive Committee.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
 
36

PRINCIPAL RISKS

RISKS AND  
UNCERTAINTIES (CONTINUED)

The only change in the historic direction of 
the gross risk profile is the liquidity risk moving 
from reducing to stable. This is on the basis 
that the Group has adequate banking facilities 
in place that currently mature in March 2020.

Brexit
With specific regard to Brexit, the impact 
is expected to be limited in the short term 
given the Group’s global footprint and the 
fact that an attraction’s cost base and supply 
chain sit largely in the individual country of 
operation. In the medium term, a shift in the 
availability of skills in the UK workforce could 
impact recruitment in our UK businesses, 
which the Group will continue to monitor.

Effectiveness of risk management and 
internal control systems 
Based on its review of risk management 
systems, both throughout the year and 
annually, the Board is satisfied that the risk 
management and internal control systems 
in place remain effective and confirms that:

•  there is an ongoing process for identifying, 
assessing, managing and monitoring the 
Group’s principal risks;

•  management’s assessment of the principal 
risks is considered to be appropriate and 
those risks that have the potential to impact 
liquidity have been considered in the 
assessment of the Group’s viability;

•  the principal risks and internal control 

processes have been in place and considered 
by management and the Board throughout 
the year and up to the date of approval of 
the Annual Report and Accounts; and

•  no significant failings or weaknesses in 
internal control processes have been 
identified.

The Group’s risk management and internal 
control process in relation to financial process 
risk has been documented within the risk 
management and internal control section of 
the Audit Committee Report on page 62.

Plans for 2018/19
We continue to refine and strengthen 
our internal control framework across 
the business. The continued roll out of 
accesso®, our admissions system, and the 
planned implementation of modern finance 
systems, will help in this regard through the 
standardisation of business processes and 
greater automation of transactional level and 
period end control activities. A new HR system 
is also being implemented that will enhance 
our ability to comply with the requirements 
of the upcoming EU GDPR legislation.

KEY
The Group has identified the principal risks as 
set out on pages 37 to 39 as those that have 
the potential to impact the Group’s strategy.

We categorise risks to align to the strategic 
elements they impact as follows:

Delivering high growth

High return

Strong brands

Global portfolio

Increasing risk

Stable

Decreasing risk

HSS 

Health, safety and security risk

CS 

FP 

Commercial and strategic risk

Financial process risk

Risk appetite 
The Group’s risk appetite falls into two distinct 
categories:

Compliance risk – the requirement to comply 
with legislative or regulatory requirements 
in all territories where the Group operates. 
It includes, but is not limited to, ride safety, 
accounting practices, fraud and bribery, as 
well as ensuring compliance with the Group’s 
values and ethical principles. In these areas the 
Board is risk averse and does not countenance 
any breaches in compliance obligations.

Commercial risk – commercial risks are 
taken to maximise profitable growth and 
sustainable returns. These commercial 
risks must never compromise the health, 
safety and security of guests, employees, 
contractors, animals or other visitors. They 
must also be aligned with the Group’s policies 
on sustainability and the environment. The 
Group manages these commercial risks 
through an appropriate analysis of threats and 
opportunities together with structured review 
processes, independent expert opinions and 
decision making authority levels. Factors such 
as the scale of possible commercial upside, 
the potential market size, the quantum of 
downside risk and timescales involved may 
all be relevant to commercial risk decisions.

Quantitative and qualitative measures ensure 
effective governance of the Group’s risk 
appetite. Quantitative measures include 
defined financial and non-financial targets 
such as EBITDA, ROCE and customer 
satisfaction scores. Qualitative measures 
consider items such as reputational impact 
and compliance with laws and regulations.

Principal risks
Management has identified the principal 
risks as set out on pages 37 to 39.  

The risk committees consider both gross 
and net risk. Gross risk reflects the exposure 
before mitigation and is used to compare to 
the previous year as to whether significant 
risks are stable, increasing or decreasing. 

The risk profile for the Group remains 
consistent with last year, with the following 
key changes. City centre businesses are being 
increasingly impacted by concerns over personal 
security and, as well as for international inbound 
tourists, volatility in exchange rates. These 
risks have been combined this year due to 
their overlap and are described in a new risk 
‘Commercial impact of external threats to city 
centres leading to displacement of tourists’.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
Risk

Safety HSS CS

37

Description

How risks are managed

Health and safety is one of Merlin’s Key 
Performance Indicators.
Serious incidents leading to guests, staff 
members or contractors being harmed as a 
result of:
•  a failure to follow safety management 

• 

systems when operating rides;
inadequate maintenance and management 
of buildings, infrastructure and vegetation;
•  substandard build quality, asset degradation, 

fire, flood, storm or utility failure.

•  Regular performance reviews.
•  Proactive ownership of HSS risks by line 

management.

•  Competent operational and engineering staff 
monitor and inspect facilities in accordance 
with a planned programme, backed up by 
professional HSS teams.

•  Annual risk register and action planning 

processes by each attraction.

•  Regular internal and independent external 

auditing and review regimes.

•  Contractor selection, approval and 

monitoring by in-house qualified project 
managers.

Security HSS CS

•  Reduction in guest confidence to visit the 

•  Detailed security protocols before guests 

Group’s attractions as a result of sabotage or 
a terrorist attack on a ride or attraction 
leading to a guest or staff member or animal 
in our care being harmed.

Innovation, brand development and customer 
satisfaction CS

People availability and expertise CS

Customer satisfaction is one of Merlin’s Key 
Performance Indicators.
Our growth potential could be impacted 
if guests:
•  consider our offerings are outdated, 
no longer relevant or enjoyable; or 

•  provide negative social media comments  
that adversely influence the likelihood of  
a customer to visit an attraction.

Staff engagement is one of Merlin’s Key 
Performance Indicators.
The increasing challenge of attracting and 
retaining appropriately experienced and 
well-motivated customer service orientated 
staff could impact:
•  guest satisfaction; or
•  the successful delivery of planned future 

expansion.

or employees access an attraction (e.g. bag 
searches).

•  Regular infrastructure reviews to reduce the 
opportunity for physical threats to guests, 
staff or animals.

•  Extensive use of CCTV. 
•  Regularly tested major incident management 

plans.

•  Co-operation with local and national security 

forces.

•  Appropriate insurance cover.

•  Customer feedback collected at every 

location and analysed against challenging 
satisfaction targets. Actions then taken 
accordingly.

•  Ongoing investment in our attractions to 

continually refresh the customer experience.

•  Engagement with the public and on social 

media to take any requisite action.

•  Driving greater productivity to ensure more 
motivated, better rewarded employees. 
•  Personal development plans across the 

business to encourage long term 
employment stability.

•  Proactively managed succession planning 
processes embedded across the Group.

•  Annual employee survey to monitor 
employee engagement and identify 
opportunities to develop HR policies  
and processes. 

Competition and Intellectual Property (IP) 
CS

Commercial impact of external threats 
to city centres leading to displacement 
of tourists CS

•  Competition – for leisure time; from new 
or existing providers of location based 
entertainment; and for IP around which 
compelling propositions are created.

•  Withdrawal of permission to use third party 
IP content where contractual obligations are 
not met or partner relationships are not 
managed effectively.

•  Diversification of the portfolio.
•  Ongoing investment to ensure continued 

appeal to visitors.

•  Competitor research and monitoring.
•  Dedicated in-house creative team to deliver 
new and innovative compelling propositions 
and IP.

•  Proactive management of IP partnerships.

•  Personal security concerns that flow from 

terrorist activity result in falling visitation to  
a location in which the Group operates,  
with displacement of both international and 
domestic tourists.

•  Exchange rate volatility can have a positive  
or adverse impact on inbound tourism.  
If exchange rates work against a country  
in which the Group generates significant 
revenue this can adversely impact visitation.

• 

Increased geographical hedging as a result of 
further global diversification.

•  Ability to direct marketing and promotional 
activity towards domestic or international 
audiences depending on tourism trends.

•  Ability to promote access to a wide portfolio 
of attractions using annual pass or cluster 
ticketing.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
38

PRINCIPAL RISKS

RISKS AND  
UNCERTAINTIES (CONTINUED)

Risk

Description

How risks are managed

Animal welfare CS

Incidents or staff behaviours leading to animals 
in our care being harmed as a result of:
•  a failure to follow prescribed welfare 

• 

protocols; or
inadequate maintenance and management of 
buildings, infrastructure and vegetation.

Availability and delivery of new sites and 
attractions CS

IT robustness, technological developments 
and cyber security CS

Anti-bribery and corruption FP

The ability of the Group to grow in line with 
strategic objectives could be inhibited by the 
lack of:
•  economically viable sites to locate Midway 
attractions and LEGOLAND parks; and
•  timely approval of planning consent required 

for building new rides and attractions.

The Group operates various IT systems and 
applications, the obsolescence or failure of 
which could impede trading or the ability to 
operate an attraction.

.

Without the technical developments necessary 
to meet consumer or business expectations the 
Group may fail to deliver the growth required 
by the business strategy.

Failure to put in place adequate preventative 
measures, if attacked, could lead to data loss or 
inability to use the IT systems for a prolonged 
period or loss of personal data resulting in an 
EU GDPR compliance investigation.

While Merlin’s business model is lower risk as 
the majority of transactions are of low value and 
typically from individual customers, a number of 
the territories in which Merlin is operating and 
proposing to enter have a greater historic 
propensity for incidents of bribery and 
corruption. 

Any such incident could lead to criminal or civil 
prosecution, fines and cause reputational 
damage to the Group.

•  External zoo licence audits.
•  An internal ethics committee and the Merlin 
Animal Welfare and Development team 
monitor the treatment of animals.

•  A comprehensive range of policies, standards, 

procedures and guidelines.

•  Training programmes for all staff that interact 

with animals.

•  Planned preventative maintenance programmes 

to ensure buildings, infrastructure and 
vegetation remain suitable for displaying the 
animals in our care.

•  Experienced site search and business 

development teams, working several years in 
advance to maintain a strong pipeline of 
opportunities.

•  Sites regularly update development 

masterplans and work closely on fostering links 
with local communities and planning 
authorities.

•  The New Openings team provides dedicated 
resources to support the Group’s roll out 
strategy.

•  Strategic focus to ensure the long term stability 
of operating systems and data security, whilst 
keeping pace with changing consumer IT 
expectations.
Increasing resilience and stability of IT 
infrastructure and security through an 
expanded use of secured hosting partners and 
penetration testing regimes.

• 

•  Further security measures to mitigate the 
increasing threat of cyber security risk.
•  A number of data protection policies are in 

place to protect the privacy rights of individuals 
in accordance with relevant data protection 
legislation. A dedicated group has been 
established to work towards compliance with 
EU GDPR that comes into force in 2018.

•  A well embedded corporate culture in which 

fraud and bribery at any level are not tolerated.
•  Global fraud and bribery training programmes 

and a fraud policy sign off for all staff.

•  Effective financial and contractual controls with 

• 

regard to procurement activities. 
Internal audit monitors purchasing processes 
on a rotational basis. 

•  A separate profit protection team monitors for 

theft or other criminal activity across the 
Group and ensures best practice for protection 
is shared between sites.

•  A whistleblowing policy is in place together 
with an independently operated employee 
hotline.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
 
 
 
 
39

Risk

Description

How risks are managed

Liquidity/cash flow risk FP

A lack of liquidity could inhibit the ability of the 
Group to grow in line with the strategic 
objectives if:
• 

insufficient cash is generated during peak 
trading periods to cover fixed costs and 
capital investments (including strategic 
acquisitions, the roll out of Midway 
attractions, the development of new 
LEGOLAND parks and new accommodation 
offerings); and

•  changes in the global credit market impact 

the Group’s long term ability to meet current 
growth targets.

Foreign exchange translation risk FP

Merlin generates its main profits in Sterling, 
Euros and US Dollars and has long term debt in 
these currencies.

Merlin reports its results in Sterling and is 
therefore subject to translation risk from 
exchange rate fluctuations when reporting its 
consolidated results.

•  A £300 million multi-currency revolving 

credit facility assists with seasonal cash flow 
requirements. Continued geographical 
expansion reduces exposure to any one 
peak trading period.

•  Review of weekly cash flow forecasts 

ensures ongoing liquidity.

•  Strategic plans cover at least four future 

years and are reviewed regularly to ensure 
sufficient financial headroom exists and to 
meet the covenant tests set out in the 
Group’s banking facilities. 

•  Merlin maintains strong relationships with 
a number of lenders and keeps the debt 
markets under review in order to ensure 
that funding can be obtained at the right 
time and at the right price to ensure  
the availability of funds to meet strategic 
growth plans.

•  The Group presents constant currency 
figures where appropriate to show 
underlying results excluding the impact  
of translation differences.

•  Treasury policies in place and reviewed 

annually with regular reviews of currency 
exposures.

•  Broad match of borrowings in the currencies 

of underlying profits. 

•  Currency exposures hedged where 

appropriate.

Viability Statement 
In accordance with provision C.2.2 of the UK Corporate Governance Code 2016, the Directors have assessed the viability of the Group over a four 
year period, taking into account the Group’s current position and the potential impact of the principal risks documented on pages 37 to 39 of the 
Annual Report. Based on this assessment, the Directors confirm that they have a reasonable expectation that the Company will be able to continue 
in operation and meet its liabilities as they fall due over the period until December 2021.

The Group’s strategic planning process occurs annually on a rolling basis, in the middle of the year, covering the current year plus four further years. 
It is then reviewed as necessary to take into account the Group’s latest view of market conditions. The strategic plan considers all elements of the 
Group’s growth strategy. It focuses on capital investment in the existing estate, where the review period matches or is in excess of pre-determined 
capital investment cycles; new business development including the roll out of Midway attractions and the development of committed new 
LEGOLAND parks; and the expansion of our accommodation portfolio. The Group also considers strategic acquisition opportunities and other 
uncommitted potential major capital projects within the plan period to assess the availability of appropriate funding. Accordingly, the Directors have 
determined that a four year period to December 2021 is an appropriate period over which to provide its viability statement.

The Board also carried out a robust assessment of the principal risks facing the Group, including those that would threaten its growth drivers, 
future performance, solvency or liquidity as well as the Group’s approach to risk management as set out in this Strategic Report. The outputs 
from these reviews were then used to perform liquidity and debt covenant headroom analysis, including a downside sensitivity review based 
on principal risks.

While the review has considered all the principal risks identified by the Group, severe but plausible events were focused on for enhanced stress 
testing. Examples include ride safety incidents and acts of terrorism. The results take into account the controls implemented by the Group as well as 
the availability and likely effectiveness of specific mitigating actions that could be taken to avoid or reduce the impact or occurrence of the identified 
underlying risks. The diversification of the Group’s attractions helps minimise the risk of serious business interruption for many of its risks, for 
example extreme weather conditions or changing economic and political environments. It is important to note that a significant portion of planned 
spending on both the existing estate and for new business development is discretionary in nature. This gives us flexibility to manage cash flows. 
Merlin’s ability to flex the cost base and the ability to rephase or delay capital investment provides some protection to our viability in the face of 
macro events or uncertainty not in the Group’s control.

Merlin’s banking facilities currently mature in March 2020. Taking into account Merlin’s profitability and financial position it is anticipated that the 
Group will be able to refinance these bank facilities. The Group will undertake a process to extend or replace these facilities well in advance of the 
expiry date and therefore the Group does not consider there to be any material impact on the viability assessment.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201740

TEAM MERLIN

PEOPLE

Counting penguins. Protecting the 
seas. Crafting the perfect celebrity 
eyebrows. Making a child’s day. 

At Merlin we all help deliver 
memorable experiences for our 
guests, and that is why our people 
are so important to us. But what 
makes us one of the world’s most 
unique and rewarding places 
to work? 

The Wizard Wants to Know  
– our staff survey

95%

Response rate

94%

‘I enjoy working  
for Merlin’

97%

‘I am encouraged to 
minimise risks and 
ensure a safe working 
environment’

86%

Engagement index

92%

‘I think we deliver 
memorable 
experiences for 
our guests’

Here are just some of the building 
blocks we focus on, to be a truly 
awesome employer…

We value our people – employee 
engagement 
Employee engagement has long been a key 
focus for Merlin. We know that a happy and 
productive workforce will give our guests 
a day to remember. Our annual employee 
survey, ‘The Wizard Wants to Know’, is the 
perfect opportunity for Team Merlin to tell 
us what they think. We are extremely proud 
that our scores are significantly above the 
global average; even so we continue to put 
our energy and enthusiasm into talking to 
our teams about areas for improvements 
and better understanding how outside 
environmental factors influence them.

With almost 30,000 employees at peak 
season across the globe, we are conscious 
that we need to keep each and every one 
of them up to date on what is happening 
in the wider business. For this we have the 
‘My Merlin’ intranet, as well as a quarterly 
groupwide newsletter, ‘The Wizard’. We 
also use behind-the-scenes areas, such as TV 
screens in staff rooms and noticeboards, to 
keep them up to date on specific topics. 

We embrace diversity
Offering an inclusive working environment, 
where difference is valued, is a crucial 
part of our strategy, so we are committed 
to ensuring that diverse groups are fully 
and properly represented at all levels of 
our organisation. We strive to ensure 
we have the best people for every role, 
regardless of gender, race, disability, 
sexual orientation, or any other factor. 

We are doing well at Board level. A recent 
report by Hampton Alexander put us in 
the top FTSE companies for Board diversity, 
with 44% of our Board members being 
women. Our Board members also have a 
wide spread across nationalities and bring a 
range of experience over industry sectors. 

18% of our Executive Committee 
are women, compared to 20% in 2016. 

Of our management positions (General 
Managers up to and including the Executive 
Committee) 137 (34%) are female and 268 
(66%) are male. This is an increase from 
2016 where we had 123 (32%) women. 
We have also increased the percentage 
of female permanent employees by 
1% to 48% (2017: 4,182, 2016: 4,226). 
Although improvements have been made 
we want to increase the percentage of 
female staff in all areas even further.

In 2018 Merlin will publish its first gender 
pay gap report, based on data from 5 April 
2017, that will show the differences in 
pay between men and women in all roles 
across the UK using various statistics. While 
we operate in the visitor attraction and 
entertainment sector, we employ many 
people in roles that have been traditionally 
dominated by men, such as engineering or 
electricians. This has an effect on any gender 
pay gap along with the larger proportion 
of men in senior leadership roles. 

In recent years we have worked hard to 
achieve a more balanced workforce and 
better female representation, with two 
particular areas of focus. Firstly, we will 
seek to increase the number of women 
holding senior management positions. 
Secondly, we look to hire locally for 
leadership positions as Merlin expands.

To support our aims:
•  We continue to drive our ‘Women at 
Merlin’ (W@M) initiative which gives 
women the support to help achieve their 
ambitions and develop into senior roles. 
We require balanced shortlists for all 
management vacancies.

•  We regularly conduct talent reviews to 

recognise and develop potential. 
•  We have introduced our ‘Managing 
Inclusively’ programme to support 
recruiters and line managers.

•  Our regional teams are empowered to 
look at diversity at a local level and are 
required to have development plans in 
place that support their local initiatives 
as well as Merlin’s overall goals.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201741

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017We care 
2017 has seen the launch of our wellbeing 
programme, ‘Be Well’. The programme consists 
of five key focus areas, with an emphasis on 
local delivery to ensure that we are focusing our 
attention on the relevant wellbeing initiatives 
within each attraction. Our 2018 plan will see us 
expanding our global frameworks, whilst 
creating and nurturing our internal support 
networks, to allow us to continue to safeguard 
and support our employees. 

42

TEAM MERLIN

PEOPLE (CONTINUED)

We constantly innovate 
One of our proudest moments of 2017 was 
how hard the new team worked to successfully 
open LEGOLAND Japan in April. The team are 
already building their own culture of fun and 
innovation. A number of roles were filled by 
local graduates who spent time in LEGOLAND 
parks in other countries, allowing them to bring 
a wealth of knowledge to this new park opening.

As part of getting to know the local community 
around Goshen, ahead of our announcement 
that we are targeting to open LEGOLAND 
New York in 2020, we opened The Community 
Welcome Center. This initiative helped us 
engage with local students to arrange internship 
programmes.  

We inspire careers and develop potential
We have always nurtured a global career focus 
for our employees and are extremely proud to 
have many success stories. For example:

•  One of our team started working in the 

Alton Towers waterpark in 2006 and now 
she is the head of our hotels at Alton Towers 
– the sky’s the limit!

•  The Head of Operations for our Bangkok 
Cluster started her life with Merlin as a  
guest host and has worked her way up over 
the years.

•  One of our Executive Committee started 

his career as a mascot at one of our parks – 
now that has to inspire you!

The depth and breadth of roles within our 
attractions, our creative teams and our central 
functions, gives endless opportunity for our 
passionate and hardworking employees. 

Developing our people has always been a real 
focus. We want to ensure we deliver memorable 
experiences for our guests, which means we 
need talented people to support our business 
growth. Reflecting this, our approach is focused 
on three things – Education; Exposure; and 
Experience. Incorporating these into our 
development programmes gives our people the 
right practical skills to perform in their unique 
roles. Encouraging the individual to take 
ownership of their own development is vital. Our 
role is to give them lots of opportunities to learn 
and grow as they build their Merlin careers.

In 2017, we launched a number of new 
development programmes to support our 
business growth:

• 

•  Our ‘Attraction Management’ programme is 
designed for the General Managers of the 
future with a series of global, interactive 
webinars, projects and activities which focus 
on the key areas of a high performing 
General Manager. 
‘Marketing the Magic’ supports our 
marketing community to drive value through 
understanding the specific capabilities 
needed for success in our business.
‘Situational Leadership’ is delivered to our 
managers, in partnership with a global 
external partner, to ensure consistency of 
approach across Merlin in driving 
performance. 

• 

• 

•  The ‘Mentoring at Merlin’ programme looks 
to enhance our mentoring culture and add 
another dimension to development and 
career conversations, taking advantage of the 
magnificent people that we have at Merlin.
In keeping with our philosophy of 
nurturing new talent, we have set up three 
apprenticeship focus areas with external 
partners. We are extremely pleased 
that, throughout 2018, we will roll out 
apprenticeships in Food and Beverage, 
Engineering and Team Leading. 

In September 2017, we welcomed 23 new global 
graduates into Merlin across our management 
and marketing schemes of Accelerate 
Graduates. They will now spend time around 
our different brands and geographic regions 
developing the skills that they need for their 
future Merlin career.

We share ownership
Merlin is strongly committed to ensuring 
our employees have an active interest in the 
Company by having the opportunity to buy 
shares. Of our permanent employees, 33% 
now participate in at least one of our Sharesave 
plans, with many contributing to more than one. 
We are extremely proud of this response.

Merlin’s first global Sharesave plan matured 
during 2017 and, as a result, approximately 
400 more Merlin employees were able to 
own a piece of the magic. We also made 
more than 420 share awards to colleagues 
at executive, senior and middle management 
levels under our long term incentive plans.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201743

Looking to the future…
Natalie Bickford, our Group HR Director, is 
anticipating an exciting few years ahead for 
Team Merlin:

“Our focus in the coming years is all around 
our people’s role in delivering memorable 
experiences for our guests. In order to achieve 
this, we plan to hone in on aspects of the 
people agenda such as:

•  delivering structured and exciting career 

progression;

•  driving productivity;
•  developing robust succession and workforce 

planning;

•  ensuring employees have the opportunity to 

be heard and to contribute; and

•  communicating transparent and motivational 

rewards.

But our single most exciting project will be 
launching our compelling and relevant Employer 
Value Proposition across the globe, where we 
encourage all Merlin employees to ‘Love your 
Work, Work your Magic’ .”

WHEN YOUR JOB GIVES  
YOU THE OPPORTUNITY  
TO RIDE ROLLER COASTERS, 
EXPLORE DUNGEONS AND 
MEET SEALS, IT’S HARD TO 
SEE HOW ANY OTHER JOB 
COULD EVER MATCH UP

WE MAKE IT FUN FOR  
OUR GUESTS, BUT FUN  
IS CONTAGIOUS

IT AFFECTS US ALL AND 
WE REALLY DO LOVE 
WHAT WE DO!

MERLIN IS A PLACE TO 
BRING MY CRAFT TO LIFE

We are engineering pioneers 
Our Merlin engineers are a vital part 
of our team, and yet the engineering 
undertaken by our technical teams at 
parks and attractions was not a recognised 
form or discipline (like ‘aviation’ or 
‘automotive’ engineering for example). 
In the past, our engineering apprentices 
were educated as mechanical or electrical 
engineers, but had to have a significant 
amount of industry specific on-the-job 
training to become competent for the 
engineering work that Merlin carries out.

We wanted to pioneer a change and the 
introduction of a new UK Government 
approach to apprenticeships and 
apprentice standards presented an 
opportunity for our Global Head of 
Engineering, Dawn Childs. Dawn lobbied 
engineering institutions, the Institute for 
Apprenticeships and BALPPA for approval 
and support to set up a Trailblazer Group 
to develop an apprentice standard for 
an entirely new form of engineering that 
is specialised for the industry – ‘Leisure 
and Entertainment Engineering’.

Dawn quickly achieved support for the 
standard from over 20 other non-Merlin 
parks and attractions and the Standard and 
End Point Assessment (EPA) methodology 
was approved by the Institute for 
Apprenticeships.

The new standards will define key 
skills, knowledge and behaviours for 
leisure and entertainment engineering 
technicians, where college-delivered 
engineering academics are supplemented 
by industry led masterclasses. The 
syllabus and delivery model is very 
innovative and it is the only Standard 
and EPA to pass through the required 
approvals process at the first attempt.

Dawn’s commitment is now being 
showcased as a model for how industry 
can work with the further education sector. 
Our first engineering apprentices will start 
in October 2018.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201744

RESPONSIBLE BUSINESS

RESPONSIBILITY 
IN ACTION

Merlin defines its values not just by the passionate way we do 
business but also by how we treat our visitors, our people, our 
suppliers, our planet, our animals, and how we contribute to the 
communities where our attractions operate. We are committed to 
being a responsible corporate citizen and design our governance 
structures and operate our businesses in this regard. Over and 
above this we are committed to ‘Being a Force for Good’ and 
making a positive impact on both the planet and people. We focus 
on making a difference through our two charities: Merlin’s Magic 
Wand and the SEA LIFE Trust. 

Robust governance 
Merlin has robust governance standards and 
practices that extend throughout the business. 
This starts ‘at the top’ with an experienced 
Board that is structured in line with best 
practice and supported by appropriately 
rigorous Board Committees. The reports 
on the activities of these Committees in 
the year can be found on pages 58 to 87. 
This approach includes how we identify and 
manage the principal risks that could affect 
our business (as set out on pages 37 to 39). 

Specifically, we manage Health, Safety and 
Security risks to ensure we operate our 
businesses with a constant focus on keeping our 
guests, employees, other visitors and animals 
safe and secure – see more on pages 46 to 47.

Strong social conscience 
At Merlin we care. Our strong social 
conscience informs how we address the 
impact of our business activities on the 
planet, people and creatures connected to 
our business; this is exemplified by areas such 
as our ethical animal husbandry activities, 
and our approach to procurement. 

We recognise the impact that our operations 
have on the environment and effectively 
managing this is essential for sustainable business 
success. See more about our approach to 
sustainability, including our mandatory 
greenhouse gas reporting, on page 47.

We have a responsibility to the workers 
in our supply chain and seek to ensure 
our products are made in an appropriate 
environment and the products we source are 
produced in accordance with international 
laws and legislation. More details in this 
area are available on our website.

Caring for people
We harness the enthusiasm of our employees 
to demonstrate and reinforce our core 
‘Merlin Way’ values, especially how ‘We Care’.

We make no differentiation between able 
bodied and disabled persons in terms of 
recruitment, training and career progression, 
and will make every effort to continue the 
employment and training of those persons who 
become disabled while employed by the Group.

Our policy on Human Rights is guided by the 
International Labour Organisation Declaration 
on Fundamental Principles and Rights at Work 
together with the OECD Guidelines for 
Multinational Enterprises. It is set out in full on 
our website.

The heart of communities
Our businesses sit at the heart of communities 
around the world and our teams are 
proud to be part of and to support those 
communities in a wide variety of ways. 

As well as many local initiatives, we harness 
the influence of our two partner charities 
to have an impact in two main areas:

•  Our partner charity Merlin’s Magic Wand 

delivers memorable experiences to children 
facing challenges of serious illness, disability 
and adversity – see more on page 48. 

•  Our marine conservation charity partner the 
SEA LIFE Trust protects our oceans through 
campaigns and fundraising – see more on 
page 49.

Our policies and further guidance on our 
approach, together with answers to frequently 
asked questions, can be found on our website  
www.merlinentertainments.biz.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017ACCESSIBILITY
At Merlin we care about creating memorable 
experiences for all of our guests, including the 
many guests with disabilities who choose to 
visit us each year. 

Over recent years the number of guests with increasingly 
diverse disabilities has grown significantly. In order to ensure 
that we continue to meet their needs we are committed to 
reviewing our facilities to make them better for everyone 
and to provide safe and welcoming experiences. This can 
include making necessary reasonable adjustments to those 
facilities, as well as how we operate at our attractions.

As part of this review process we consider all feedback 
from our guests and in 2017 we also sent out a 
survey to over 30,000 guests who had used our ‘Ride 
Access Pass’ system to hear their thoughts. 

Each area of the business works hard to make continual 
improvements; just one example from 2017 is the launch 
of Changing Places toilets at Alton Towers Resort. 
These new facilities make a real difference to guests 
who require more than a standard accessible toilet.

46

RESPONSIBLE BUSINESS

HEALTH, SAFETY 
AND SECURITY

Merlin is dedicated to delivering best in class 
Health, Safety and Security (HSS) standards 
that are clearly understood and implemented 
across the Group.

What we do
•  Training – rigorous training and instruction 
is fundamental to Merlin’s approach to HSS 
across the business, with mandatory new 
starter training for all employees.

•  Maintenance – robust maintenance systems 
and procedures comprise daily, weekly, 
monthly and annual maintenance 
programmes across Merlin’s rides, buildings, 
facilities and estate. In 2017 a new level of 
risk assessment was introduced at the design 
stage of all new attractions. Additionally, our 
investment in a new global Enterprise Asset 
Management (EAM) system from INFOR will 
improve asset performance.

•  Construction – best in class standards 
are maintained across all Merlin’s global 
construction projects. The LEGOLAND 
park in Japan opened this year in April 
and the team worked closely with other 
LEGOLAND resorts in order to share best 
practice and secure a smooth opening and 
rigorous safety standards.

•  Fire safety – this topic has always been one 
of Merlin’s core priorities. Following the 
Grenfell Tower tragedy in June 2017, all 
Merlin’s hotels have taken the opportunity 
to review their fire procedures and ensure 
they are robust.

•  Food safety – we adopt the Hazard Analysis 
and Critical Control Point (HACCP) system; 
the globally recognised best practice 
approach. Merlin ensures full traceability and 
assurance over food products sourced via 
our supplier approval programmes.

•  Communication – Merlin’s dedicated 

communication programme ‘Protecting the 
Magic’ sustains HSS awareness, drives staff 
engagement and upholds a positive safety 
culture, focusing on our golden HSS rules 
called ‘Six Spells for Safety’.

•  Employee engagement – in May 2017, 

Merlin’s attractions and offices joined forces 
around the world for a week to put the 
spotlight firmly on Health, Safety and 
Security. Attractions and corporate offices 
immersed themselves in ‘Protecting the 
Magic’ by engaging with activities and events 
directly promoting HSS – aligned with our 
‘Six Spells for Safety’.

• 

 Security – international terrorism continues 
to be a major global concern and Merlin 
has responded by introducing a number of 
additional precautionary measures including 
bag/guest searches, upgraded covert security 
operations, hostile vehicle mitigation at our 
resorts and enhanced CCTV. All employees 
are trained to be vigilant and understand 
how to respond in emergency situations.

•  Weather – in recent years, the world has 
witnessed a number of extreme weather 
events such as hurricanes and heatwaves. 
Merlin’s approach to managing these events 
combines understanding contextual factors, 
strategic thinking, collaboration and good 
communication with effective response 
planning. 

How we monitor HSS performance
HSS performance, including near-miss and 
incident reporting, is regularly reviewed by 
each attraction, each Operating Group’s Senior 
Leadership Team and the HSS Committee, with 
best practice learning shared throughout the 
HSS management community. All attractions 
undergo three types of routine health and safety 
reviews (annual self-audits, independent internal 
audits and periodic independent external 
audits), in addition to pre-opening assessments 
and tactical ad-hoc audits. A comprehensive 
food safety audit programme is also undertaken 
by third party specialists. 

We have two types of performance metric 
that we report on below:

•  Leading indicators – these monitor the 

activities we undertake as part of our HSS 
governance and monitoring processes. 
Our approach includes arrangements by 
attractions for near-miss/unsafe condition 
reporting, trend analysis and corrective 
action management.

•  Lagging indicators – these capture incident 

rates for both guests and employees.

Leading indicators

Safety Inspection Certificates – 
Rides(1)

100% 

Safe Operating Procedures – Rides(2)

100% 

(1)   Safety Inspection Certificates are issued annually by 

(5)   Through the HSS Committee the Board provides strategic 

independent ride examiners following the thorough inspection 
and testing of every theme park ride in Merlin. This % score 
indicates the percentage of rides that have Safety Inspection 
Certificates issued.

(2)   Each theme park ride in operation in Merlin must have 

direction and performance scrutiny of HSS matters within the 
business. Additionally, each Operating Group also has their 
own HSS Steering Committee. These forums are intended to 
meet quarterly and this % score indicates compliance with 
this expectation.

Food Safety Audits(3)

Safety Culture Survey Results(4)

HSS Committee Meetings(5)

Lagging indicators

Medical Treatment Case Rate 
(Guests)(6)

Medical Treatment Case Rate 
(Employees)(6)

97% 

89% 

100% 

0.04

0.09

Safe Operating Procedures in place covering the ongoing use 
of the ride. These procedures must state what the necessary 
risk controls are for each ride. This % score indicates the 
percentage of rides that have Safe Operating Procedures 
in place.

(3)   Merlin commissions an independent specialist to audit 
attractions for compliance with its Food Safety Manual. 
This % represents the average compliance score. The audit 
proforma was redeveloped for 2017 and additional 
examination lines included compared to prior years. Where 
opportunities for improvement to local practices have been 
identified (such as stock management or cleaning records), 
these are discussed with local management and plans 
implemented to address them.

(4)   Merlin’s annual ‘The Wizard Wants to Know’ staff survey 
features a series of questions relating to health and safety 
and this % represents the overall safety engagement score. 
The questions were developed in 2017 to examine new 
aspects of employee safety engagement. These greater 
insights are providing further opportunity for the refinement 
of the Company’s safety management system, cultural 
practices and employee engagement activities.

(6)   A Medical Treatment Case (MTC) is defined as an injury 

which requires external medical treatment (i.e. ambulance 
attendance to site or hospital visit directly from the site). The 
rates referenced are the number of MTCs relative to either 
10,000 guest visitations or 10,000 employee hours worked. 
The MTC rate for employees has risen marginally due to 
greater data accuracy in 2017 following the initial adoption 
of these new metrics during 2016 and accounting for the 
12 month rolling data calculation.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017Protecting the Magic
Merlin’s innovative ‘Protecting the Magic’ 
website contains more information on 
how we manage HSS across the Group. 
It includes the comprehensive ‘Guests’ 
Guide to Safety’ which covers all areas of 
HSS; our employee and contractor safety 
handbooks; and Merlin’s ‘Six Spells for 
Safety’ aide-memoire.

See more: www.protectingthemagic.com 

SUSTAINABILITY AND 
THE ENVIRONMENT

Strategy and governance
Merlin manages resources responsibly. We 
recognise that our operations impact upon 
the environment and effectively managing this 
is essential for sustainable business success. 

We are committed to regular monitoring, 
auditing and review of our activities and 
identifying opportunities for sustainable 
environmental improvement, in line with our 
strategic business goals and in order to minimise 
the potentially harmful effects of such activity. 

Ultimate responsibility for this strategy rests 
with the CEO, with management teams 
responsible for implementation at local and 
regional levels. More details can be found on the 
sustainability page on our website.

Environment and energy management
We participate in the UK Carbon Reduction 
Commitment (CRC) energy efficiency scheme, 
EU Energy Efficiency Directives and other 
applicable environmental regulations globally.

Specific budgets are made available each 
year to test and implement environmentally 
focused initiatives. Some examples in 2017 
are the installation of LED lighting at Madame 
Tussauds Singapore, a ‘chiller optimisation’ 
project at SEA LIFE Blackpool and electricity 
efficiency initiatives at LEGOLAND Billund.

47

‘We Care about our Planet’
Our attractions participated again in our annual 
‘We Care about our Planet’ event to support 
Merlin’s commitment to sustainability. 

A wide range of activities were undertaken by 
our staff including beach cleans, collecting 
plastics and other waste; staff cycling, walking 
and even skateboarding to work and around our 
attractions.

Greenhouse gas (GHG) reporting
The Company is required to report each year 
on its carbon dioxide emissions, which are set 
out in the table below.

The reported emissions intensity is affected 
by the impact of foreign exchange movements 
on the revenue figure that forms the intensity 
baseline. This has contributed 4.2% to the 
reported reduction of 11.4% and accordingly 
the reduction on a constant currency basis 
would be 7.2%. In addition, carbon emission 
factors used in 2017 were lower compared 
to 2016 due to a reduction in the use of 
coal for energy generation. This contributes 
a further 5.2% to the reported reduction. 
Our underlying carbon emission intensity 
reduction was therefore 2.0%, in line with our 
annual target which is to reduce our carbon 
emission intensity by 2.0% year on year.

Report boundaries

Financial control – all facilities under the Group’s direct financial control have been included.

Consistency with financial statements

This report covers the 12 month period from 1 December 2016 to 30 November 2017 in 
comparison to our financial year of January to December 2017.

Methodology

Intensity ratio

Scope 1

Scope 2 – Localised Based

Scope 2 – Market Based

Group gross emissions

Intensity baseline (revenue)

Emissions intensity

The WRI / WBCSD Greenhouse Gas Protocol: A Corporate Accounting and Reporting Standard 
(Revised Edition) applying emissions factors from IEA CO2 emissions from fuel combustion 2017 
edition and emissions factors from DEFRA (2017).

Emissions per £1 million of revenue 

25,560 tonnes of CO2 equivalent (2016: 19,270 tonnes)

111,911 tonnes of CO2 equivalent (2016: 116,814 tonnes)

104,672 tonnes of CO2 equivalent (2016: 112,381 tonnes) 

130,232 tonnes of CO2 equivalent (2016: 131,651 tonnes)

£1,594 million (2016: £1,428 million)

82 tonnes of CO2 equivalent per £1 million of revenue (2016: 92 tonnes)

Table notes:
• 
• 
• 
•  Our annual carbon reduction target is measured based on market based emissions. 

Scope 1 refers to direct emissions (natural gas, LPG, heating oil, refrigerants, diesel, petrol).
Scope 2 refers to indirect emissions (purchased electricity, purchased heat and steam).
 Scope 2 market based includes REGOs for our German Midway operations and Heide Park.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201748

RESPONSIBLE BUSINESS

THE HEART OF 
COMMUNITIES – 
BEING A FORCE 
FOR GOOD

Merlin’s Magic Wand
In 2017 our children’s charity Merlin’s Magic 
Wand (MMW) has continued to grow, with 
Merlin teams across the world getting involved. 
MMW has continued to enable children faced 
with the challenges of serious illness, disability 
and adversity to experience the magic of Merlin. 

We provided days out to over 100,000 children 
and their families, launched more Magic Spaces 
projects (totalling over 30 globally), and took the 
magic of Merlin ‘on tour’ to children in hospitals 
all over the world. 

Find out more: 
www.merlinsmagicwand.org

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201749

Marine and wildlife conservation
Merlin promotes the protection of wildlife 
across the globe by supporting projects and 
campaigns which make a real difference, 
leveraging our reputation for the ethical and 
responsible care, preservation and conservation 
of animals and the marine environment.

SEA LIFE
Merlin was once again pleased to lend 
support in 2017 to its partner marine 
conservation charity, the SEA LIFE Trust, in 
its endeavours to combat three of the biggest 
threats to our oceans and ocean wildlife: 
plastic pollution, overfishing and habitat 
destruction. The Trust made the iconic sea 
turtle the focus of its actions, with a global 
‘Team Turtle’ campaign raising awareness 
of the problems of plastic pollution and 
overfishing, also funding turtle conservation 
and research projects in both hemispheres.

More than 5,000 pledges to help protect 
sea turtles were collected, while a Trust-
funded research project off the coast of 
Peru is gathering persuasive evidence that 
green LED lights affixed to fishing nets can 
significantly reduce by-catch. The Trust has 
committed AUD 150,000 over three years 
to fund a range of vital turtle conservation 
measures in Timor Leste, while other research 
has gathered data on the levels of plastic 
ingestion in young turtles. ‘Team Turtle’ is set 
to continue in 2018 with new initiatives already 
planned in the mission to safeguard sea turtles 
and our precious marine environment. 

WILD LIFE
Chessington World of Adventures Resort in 
the UK, WILD LIFE Sydney Zoo and WILD 
LIFE Hamilton Island in Australia all maintained 
their long-standing commitment to animal 
breeding or managed species programmes.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201750

GOVERNANCE

CORPORATE  
GOVERNANCE 
STATEMENT

Governance priorities in 2017
It has been another busy year for the Board 
and its Committees and the key governance 
activities undertaken are explained in detail 
throughout the Corporate Governance Report.

The Board has focused on a number of key 
governance priorities in 2017 and these are 
summarised below.

Health, safety and security
Health, safety and security are the Board’s 
number one priority. It is intrinsic to our 
corporate values and culture, and is reflected 
in the training our people receive and day-
to-day safe working practices. Underpinning 
this are systems and procedures to assess 
and mitigate the risks which are overseen by 
the Health, Safety and Security Committee 
of the Board. In 2016, the Committee 
commissioned two independent reviews 
on ride safety and safety governance, 
respectively, and one of the Committee’s 
priorities this year has been ensuring the 
recommendations from these reviews are being 
fully implemented throughout the organisation. 

Reflecting the importance of food safety in 
Merlin, especially as our food and beverage 
offering grows, a new Group Safety Manager 
was appointed during the year, and the 
Committee commissioned an independent 
review of food safety across the Group. The 
results of the review were reassuring. A number 
of recommendations for further improvement 
are being implemented and this work has been 
overseen by the Committee during the year. 

Acting on feedback from the Board evaluation 
review in 2016, we also appointed a new safety 
adviser to the Committee this year. He has held 
a number of senior safety roles in the airline 
industry and his insights into Merlin’s approach 
to safety and best practice are proving 
invaluable to the Committee.

The need for robust attraction security has 
been underlined by the increase in terrorism in 
recent years in a number of cities where Merlin 
operates attractions, in particular London. As 
the nature of the threat has evolved, we have 
adapted and further strengthened attraction 
security and overseeing these arrangements has 
been an important part of the Committee’s 
work this year. 

Dear Shareholder 
I am delighted to introduce Merlin’s 2017 
Corporate Governance Report.

Your Board believes that effective corporate 
governance is the foundation of a well run 
company. It is committed to maintaining the 
highest standards of governance throughout the 
Company in line with the five core principles 
set out in the UK Corporate Governance 
Code. The Board recognises that a strong 
governance framework is fundamental 
to the execution of Merlin’s strategic 
objectives, underpinned by a clear purpose 
and well understood culture and values.

Merlin’s overriding purpose is to create truly 
memorable experiences for visitors and value 
for shareholders. Our corporate governance 
framework is designed to safeguard these. 
The Board is committed to ensuring that 
the procedures, policies and practices of the 
business continue to be effective and compliant 
with the Code and I am pleased to confirm that 
during the period under review we complied 
with its provisions.

After four years of service, Ken Hydon has 
informed the Board that he will stand down 
as a Director and as Chairman of the Audit 
Committee at the 2018 AGM. On behalf of 
the Board, I would like to thank Ken for the 
significant contribution he has made to Merlin 
over the years. I am very pleased that Trudy 
Rautio, who has a wealth of relevant financial 
experience, will replace Ken as Chairman of 
the Audit Committee.

A STRONG GOVERNANCE 
FRAMEWORK IS 
FUNDAMENTAL TO THE 
EXECUTION OF MERLIN’S 
STRATEGIC OBJECTIVES, 
UNDERPINNED BY A CLEAR 
PURPOSE AND WELL 
UNDERSTOOD CULTURE 
AND VALUES

Succession planning, talent and diversity
The Board recognises that it is Merlin’s 
extraordinary employees around the world 
who deliver our results. As the Group 
continues to grow, it is increasingly important 
to ensure that we are developing the next 
generation of talented managers to deliver 
our growth strategy. Overseeing Merlin’s 
talent management and succession planning 
processes has therefore been an important 
priority for the Board this year through the 
work of the Nomination Committee. The 
Committee also focused this year on both 
short and long term succession planning at 
Board level as well as on the size, composition 
and range of skills that the Board requires to 
discharge its responsibilities effectively. The 
Board evaluation process in 2016 identified 
a number of areas where the proceedings of 
the Nomination Committee would benefit 
from further formality and the Committee has 
implemented these improvements this year. 

Your Board is committed to ensuring we have 
the best person for every role regardless of 
gender, race, disability, sexual orientation or 
any other factor. In terms of gender diversity, 
in 2017 the Nomination Committee has 
actively overseen the Women at Merlin 
(W@M) programme which aims to give 
women the support and opportunities they 
need to achieve their ambitions and develop 
into senior roles. It is worthy of note that in 
the Hampton Alexander Report, the Merlin 
Board ranked highly on gender diversity, 
with four women Directors out of nine. We 
welcome this year’s McGregor Smith Report 
and Parker Review concerning ethnic diversity 
and the Board will be debating further how the 
ethnic diversity agenda can most effectively 
be advanced in Merlin in early 2018. 

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017Risk and compliance
The Board reviewed the Group’s principal risks 
as well as the risk management framework in 
place to mitigate these risks during 2017, 
concluding that the risk management framework 
remains fit for purpose. One emerging area of 
risk is cyber security and during the year the 
Board carefully considered the potential impact 
of this threat to Merlin. The Board is focused on 
ensuring that adequate security measures are in 
place to prevent data loss and damage to our IT 
systems. In 2017, we commissioned an external 
review of Merlin’s cyber security readiness and 
recommendations to further strengthen our 
resilience to an attack are being implemented. 
The Audit Committee has also been monitoring 
the steps being taken within the Company to 
ensure compliance with the new EU GDPR 
when it comes into force in May 2018.

A number of the territories in which Merlin now 
operates have greater propensity for incidents 
of bribery, and corruption. Merlin has a well 
established culture of ‘zero tolerance’ to fraud 
and bribery and during the year the Board 
reviewed and approved improvements to the 
Group’s anti-bribery and anti-corruption 
policies, procedures and training, all of which 
have now been rolled out across the Group.

Stakeholder engagement
The Merlin Board recognises that effective 
engagement with all our major stakeholders is 
a key component of long term success. These 
stakeholders include our investors, employees, 
suppliers and customers. We need to balance 
the interests of these various stakeholders 
when making decisions and have engagement 
processes in place with each. Our shareholder 
engagement processes include frequent 
roadshows and shareholder meetings with 
investors. The Company Secretary and I met 
with a number of our leading shareholders in 
2017 to encourage constructive dialogue. We 
once again launched the annual ‘The Wizard 
Wants to Know’ employee survey this year and 
I am pleased to report that the engagement 
of our staff remains very high. Our customers 
around the world provide real time feedback 
on their experiences at our attractions. This 
information, as well as external indicators 
including TripAdvisor scores, were reviewed 
and debated by the Board during the year.

The UK Government has announced plans to 
strengthen engagement further: firstly, a 
requirement for companies to explain how their 
directors have regard to stakeholder interests; 
secondly, proposals for strengthening 
stakeholder voices at Board level; and thirdly, 
new disclosure requirements on the ratio of 
CEO pay to average employee pay. The Board 
will be following these developments closely in 
2018 with a view to strengthening stakeholder 
engagement still further.

Productivity
At our trading and strategy update in October, 
we announced that Merlin would be investing 
approximately £30 million in our Productivity 
Agenda to drive operational and back office 
efficiencies. By investing in systems we  
will generate back office efficiencies and 
procurement savings as the Company continues 
to grow. Oversight of these transformational IT 
investment projects, in particular the upgrading 
of our finance systems, a project which we call 
‘Finance 21’ has been a key Board governance 
activity in 2017 and will continue to be so next 
year as the programmes are rolled out across 
the Group.

I hope this report clearly sets out how your 
Company is run, and how we align governance 
and our Board agenda with the strategic 
direction of Merlin. As ever, the views of 
shareholders on the content of this report 
are most welcome.

Sir John Sunderland
Chairman
28 February 2018

52

GOVERNANCE

BOARD OF DIRECTORS – AN 
EXPERIENCED, DIVERSE TEAM

The members of the Board during the year and 
at the date of this report are as follows:

Sir John Sunderland
Chairman
Nom*, HSS*, Rem

Nick Varney
Chief Executive Officer
HSS

Anne-Francoise 
Nesmes 
Chief Financial Officer
HSS

Charles Gurassa 
Senior Independent 
Non-executive Director
Nom, HSS, Audit, Rem*

Søren Thorup Sørensen
Non-executive Director

Ken Hydon

Fru Hazlitt 

Trudy Rautio

Rachel Chiang 

Non-executive Director

Non-executive Director

Non-executive Director

Non-executive Director

Nom, Audit*, Rem

Nom, HSS, Rem

Audit, Rem

HSS, Audit

Nationality: British 

Nationality: British 

Nationality: French 

Nationality: British 

Nationality: Danish 

Nationality: British 

Nationality: British 

Nationality: American 

Nationality: Chinese 

Length of tenure
4 years 5 months

Length of tenure
4 years 5 months 

Length of tenure
1 year 7 months 

Length of tenure
4 years 5 months

Length of tenure
4 years 5 months 

Skills and experience
Sir John has over 40 years’ 
experience in business 
and is an experienced 
Chairman, having held 
the same position at 
Cadbury Schweppes for 
five years until 2008. 

Sir John was previously 
Chief Executive Officer 
at Cadbury Schweppes, 
President of the 
Confederation of British 
Industry, a Non-executive 
Director at Barclays Bank 
plc and AFC Energy plc, a 
Director of the Financial 
Reporting Council and 
Chairman of Cambridge 
Education Group.

Current external 
appointments
•  Chancellor of Aston 

University

•  Adviser – CVC Capital 

Partners

Skills and experience
With over 25 years in the 
visitor attractions industry, 
Nick was appointed Chief 
Executive Officer of Merlin 
Entertainments in 1999. 
He led the management 
buy-out from Vardon 
Attractions to form Merlin 
and took the Company 
through rapid expansion 
until its successful 2013 
Listing on the London 
Stock Exchange.

Prior to joining Vardon 
Attractions, Nick held 
senior management and 
marketing positions at The 
Tussauds Group (then a 
part of Pearson plc), Reckitt 
& Colman and Rowntree.

Current external 
appointments
•  Chairman of the British 
Hospitality Association

Skills and experience
With over 24 years’ 
experience in finance 
across international 
organisations, Anne-
Francoise brings a 
strong focus on strategy 
execution, M&A, 
process improvement 
and governance.

Prior to joining Merlin, 
Anne-Francoise was 
Chief Financial Officer at 
Dechra Pharmaceuticals 
PLC, where she led 
the expansion of its 
international footprint 
and delivered significant 
efficiencies through 
modernising finance 
and R&D processes.

Current external 
appointments
•  None

Skills and experience
Søren has over 25 years’ 
experience in finance 
and has held several 
senior finance and 
executive positions, most 
notably Partner, Chief 
Financial Officer of A.P. 
Moller – Maersk Group 
and Managing Partner 
of KPMG Denmark.

Current external 
appointments
•  Chief Executive Officer 
of KIRKBI A/S and 
KIRKBI Estates Limited
•  Chairman of the Board 
of Boston Holding A/S
•  Non-executive Director 
of LEGO A/S and Falck 
Holding A/S

Skills and experience
Charles has over 30 
years’ experience in 
management roles with a 
primary focus on the travel 
and tourism industry.

Notably he has been 
Chairman of Virgin Mobile 
plc, LOVEFiLM, Phones4U 
and TUI Northern 
Europe, Chief Executive 
of Thomson Travel Group 
plc, and Non-executive 
Chairman of Genesis 
Housing Association and 
a Non-executive Director 
at Whitbread plc.

Current external 
appointments
•  Non-executive 

Chairman at Channel 4

•  Deputy Chairman of 

easyJet plc

•  Trustee of English 
Heritage and the 
Migration Museum
•  Director of English 
Heritage Trading 
Limited

Length of tenure

4 years 5 months

Skills and experience

Ken has over 40 years’ 

experience working in 

the electronics, retail, 

consumer products 

and healthcare sectors 

and brings valuable 

finance and business 

experience to the Board. 

Ken was formerly Chief 

Financial Officer of 

his retirement in 2005.

Current external 

appointments

Length of tenure

3 years 11 months

Skills and experience

Fru brings a wealth 

of experience in sales 

and marketing with 

over 20 years within 

the media sector.

Length of tenure

2 years 5 months

Skills and experience

Trudy has over 20 

years’ experience in 

the hospitality and 

travel industry.

Trudy held several senior 

Fru was formerly Managing 

executive positions 

Director, Commercial, 

Online and Interactive at 

ITV, and previously Chief 

with Carlson, having 

served as Executive Vice 

President, Chief Financial 

Current external 

appointments

Executive Officer until 

her retirement in 2015.

•  Deputy Chair of Downe 

Current external 

Vodafone Group plc until 

Media plc and Virgin Radio.

Officer and finally Chief 

Executive Officer at GCap 

and Administrative 

future development.

•  Non-executive Director 

House School

appointments

of Reckitt Benckiser 

•  Chair of Downe House 

•  Member of the Board of 

Group plc

Directors for Cargill, 

(PAG)

•  Non-executive Director 

The Donaldson 

•  Non-executive positions 

Foundation

at Channel 4

Company, Inc., and 

Securian Holding 

Company 

Length of tenure

2 years 2 months

Skills and experience

Rachel has over 24 years of 

private equity investment 

experience in Asia with 

a focus on the retail 

and consumer sector. 

Rachel brings significant 

knowledge and experience 

of the Asia Pacific market, a 

key area of focus in Merlin’s 

Current external 

appointments

•  Managing Partner and 

founding member of the 

private equity activities 

of Pacific Alliance Group 

with Sands China, 

Pacific Century 

Premium Developments 

(PCPD) and Goodbaby 

International Ltd

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017   
Sir John Sunderland

Nick Varney

Anne-Francoise 

Chairman

Nom*, HSS*, Rem

HSS

Chief Executive Officer

Nesmes 

Charles Gurassa 

Senior Independent 

Søren Thorup Sørensen

Non-executive Director

Chief Financial Officer

Non-executive Director

HSS

Nom, HSS, Audit, Rem*

Ken Hydon
Non-executive Director
Nom, Audit*, Rem

Fru Hazlitt 
Non-executive Director
Nom, HSS, Rem

Trudy Rautio
Non-executive Director
Audit, Rem

Rachel Chiang 
Non-executive Director
HSS, Audit

Nationality: British 

Nationality: British 

Nationality: French 

Nationality: British 

Nationality: Danish 

Nationality: British 

Nationality: British 

Nationality: American 

Nationality: Chinese 

Length of tenure

4 years 5 months

Length of tenure

4 years 5 months 

Length of tenure

1 year 7 months 

Length of tenure

4 years 5 months

Length of tenure

4 years 5 months 

Skills and experience

Skills and experience

Sir John has over 40 years’ 

With over 25 years in the 

Skills and experience

With over 24 years’ 

Skills and experience

Charles has over 30 

years’ experience in 

management roles with a 

Skills and experience

Søren has over 25 years’ 

experience in finance 

and has held several 

primary focus on the travel 

senior finance and 

and tourism industry.

executive positions, most 

experience in business 

and is an experienced 

Chairman, having held 

the same position at 

Cadbury Schweppes for 

five years until 2008. 

Sir John was previously 

Chief Executive Officer 

at Cadbury Schweppes, 

President of the 

Confederation of British 

Industry, a Non-executive 

Director at Barclays Bank 

plc and AFC Energy plc, a 

Director of the Financial 

Reporting Council and 

Chairman of Cambridge 

Education Group.

Current external 

appointments

•  Chancellor of Aston 

University

Partners

visitor attractions industry, 

experience in finance 

Nick was appointed Chief 

across international 

Executive Officer of Merlin 

organisations, Anne-

Entertainments in 1999. 

He led the management 

buy-out from Vardon 

Francoise brings a 

strong focus on strategy 

execution, M&A, 

Attractions to form Merlin 

process improvement 

and took the Company 

through rapid expansion 

until its successful 2013 

Listing on the London 

Stock Exchange.

Prior to joining Vardon 

Attractions, Nick held 

senior management and 

and governance.

Prior to joining Merlin, 

Anne-Francoise was 

Chief Financial Officer at 

Dechra Pharmaceuticals 

PLC, where she led 

the expansion of its 

marketing positions at The 

and delivered significant 

Tussauds Group (then a 

efficiencies through 

part of Pearson plc), Reckitt 

modernising finance 

& Colman and Rowntree.

and R&D processes.

Current external 

appointments

Current external 

appointments

•  Chairman of the British 

•  None

•  Adviser – CVC Capital 

Hospitality Association

international footprint 

at Whitbread plc.

of Thomson Travel Group 

Current external 

notably Partner, Chief 

Financial Officer of A.P. 

Moller – Maersk Group 

and Managing Partner 

of KPMG Denmark.

appointments

•  Chief Executive Officer 

of KIRKBI A/S and 

KIRKBI Estates Limited

•  Chairman of the Board 

of Boston Holding A/S

•  Non-executive Director 

of LEGO A/S and Falck 

Holding A/S

Notably he has been 

Chairman of Virgin Mobile 

plc, LOVEFiLM, Phones4U 

and TUI Northern 

Europe, Chief Executive 

plc, and Non-executive 

Chairman of Genesis 

Housing Association and 

a Non-executive Director 

Current external 

appointments

•  Non-executive 

Chairman at Channel 4

•  Deputy Chairman of 

easyJet plc

•  Trustee of English 

Heritage and the 

Migration Museum

•  Director of English 

Heritage Trading 

Limited

Length of tenure
4 years 5 months

Skills and experience
Ken has over 40 years’ 
experience working in 
the electronics, retail, 
consumer products 
and healthcare sectors 
and brings valuable 
finance and business 
experience to the Board. 

Ken was formerly Chief 
Financial Officer of 
Vodafone Group plc until 
his retirement in 2005.

Current external 
appointments
•  Non-executive Director 
of Reckitt Benckiser 
Group plc

Length of tenure
3 years 11 months

Skills and experience
Fru brings a wealth 
of experience in sales 
and marketing with 
over 20 years within 
the media sector.

Fru was formerly Managing 
Director, Commercial, 
Online and Interactive at 
ITV, and previously Chief 
Executive Officer at GCap 
Media plc and Virgin Radio.

Current external 
appointments
•  Deputy Chair of Downe 

House School

•  Chair of Downe House 

Foundation

•  Non-executive Director 

at Channel 4

Length of tenure
2 years 5 months

Skills and experience
Trudy has over 20 
years’ experience in 
the hospitality and 
travel industry.

Trudy held several senior 
executive positions 
with Carlson, having 
served as Executive Vice 
President, Chief Financial 
and Administrative 
Officer and finally Chief 
Executive Officer until 
her retirement in 2015.

Current external 
appointments
•  Member of the Board of 
Directors for Cargill, 
The Donaldson 
Company, Inc., and 
Securian Holding 
Company 

Length of tenure
2 years 2 months

Skills and experience
Rachel has over 24 years of 
private equity investment 
experience in Asia with 
a focus on the retail 
and consumer sector. 

Rachel brings significant 
knowledge and experience 
of the Asia Pacific market, a 
key area of focus in Merlin’s 
future development.

Current external 
appointments
•  Managing Partner and 

founding member of the 
private equity activities 
of Pacific Alliance Group 
(PAG)

•  Non-executive positions 

with Sands China, 
Pacific Century 
Premium Developments 
(PCPD) and Goodbaby 
International Ltd

53

Diversity
Female 
representation

44%

Nationalities

5

Tenure –  since IPO in 

November 2013

Committee memberships:

Nom – Nomination Committee

HSS –  Health, Safety and 

Security Committee

Audit – Audit Committee

Rem – Remuneration 

Committee

*  Chair of Committee

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017   
54

GOVERNANCE

CORPORATE  
GOVERNANCE 
REPORT

Function of the Board
The Board has overall responsibility for 
overseeing the management of the Company 
in the following areas:

THE BOARD

BOARD COMMITTEES

•   Overseeing strategy, management and 

approval of major policies 

•  Determining capital structure

•  Maintaining the system of internal 
controls and risk management

•  Approval of the annual capital 

expenditure budget, major capital 
projects and strategic transactions

•  Effective communication with 

shareholders and managing investor 
relations 

•  Reviewing recommendations from 

Committees including:

•  Board membership

•  Board and senior management 

remuneration

•  Succession planning

Nomination Committee
Assists the Board in discharging its responsibilities in relation to  
the composition of the Board

Further details can be found on page 58

Health, Safety and Security Committee 
Ensures that health, safety and security matters are managed 
effectively and proactively 

Further details can be found on page 59

Audit Committee 
Assists the Board in discharging its responsibilities in relation to 
financial reporting controls, risk management and external and 
internal audit

Further details can be found on page 61

Remuneration Committee 
Assists the Board in discharging its responsibilities in relation to 
remuneration

Further details can be found on page 66

EXECUTIVE COMMITTEE

NON-BOARD OPERATIONAL COMMITTEES

•  Chaired by the Chief Executive Officer 

•  Responsible for day-to-day operations 
and the development of strategic plans 
for consideration by the Board

•  Comprises the Chief Executive Officer 

and senior management

COMMERCIAL AND STRATEGIC RISK 
MANAGEMENT COMMITTEE

Oversight and guidance on management of commercial and strategic risk

DEVELOPMENT BOARD

Appraisal of significant capital expenditure and development projects

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201755

The Board

Nomination 
Committee

Health, Safety 
and Security 
Committee

Audit 
Committee

Remuneration 
Committee 

7

7

7

7

7

7

7

7

7

7

2

2

N/A

N/A

2

2

2 

N/A

N/A

N/A

4

4

4

4

4

N/A

3(1)

N/A

4

N/A

5

N/A

N/A

N/A

5

5

N/A

5

5

N/A

3

3

N/A

N/A

3

3

3

3

N/A

N/A

Number of meetings held 

Sir John Sunderland

Nick Varney

Anne-Francoise Nesmes 

Charles Gurassa

Ken Hydon

Fru Hazlitt 

Trudy Rautio 

Rachel Chiang 

Søren Thorup Sørensen

(1) Adverse weather conditions prevented Fru Hazlitt from travelling to the UK to attend the December 2017 meeting and there was no opportunity for her to join the meeting by telephone.

Board composition and meeting 
attendance
During the year the Board membership 
remained unchanged, which enabled us to 
further consolidate best working practices, 
policies and procedures. 

A full list of the Board and Committee 
Directors who served during the year 
and their attendance is set out in the 
table above. It also shows the number of 
meetings individual Directors could have 
attended and their actual attendance. 

Directors are provided with all the papers 
and information relevant to the meeting 
even if they are unable to attend and are 
encouraged to discuss any issues directly 
with the Chairman and Executive Directors.

Board membership and the UK Corporate 
Governance Code 
The Code recommends that a UK listed 
company’s Chairman be independent on 
appointment. The Chairman was appointed in 
December 2009. The Board considers that the 
Chairman was independent on appointment and 
remains so. The Chairman’s role is to ensure 
good corporate governance.

The Code recommends that at least half the 
members of the Board of Directors (excluding 
the Chairman) of a UK listed company should 
be independent in character and judgement 
and free from relationships or circumstances 
which are likely to affect, or could appear 
to affect, their judgement. The Board has 
concluded that, for the purposes of the Code, 
Charles Gurassa, Ken Hydon, Fru Hazlitt, Trudy 
Rautio and Rachel Chiang should be regarded 
as independent Non-executive Directors. 
Although Mr Gurassa previously served on 
the board of Tragus Group Limited (formerly 
a portfolio company of Blackstone, which was 
a shareholder in the Company until March 
2015), the other Directors have concluded 
that this relationship did not have any effect 
on the independence of Mr Gurassa. KIRKBI 
presently holds 29.72% of the issued share 
capital of the Company and accordingly the 
Non-executive Director representing KIRKBI 
(Søren Thorup Sørensen) is not regarded as 
independent for the purposes of the Code.

Accordingly, the Board considers that, 
throughout 2017, the Company was in full 
compliance with the recommendation of the 
Code concerning the balance of independent 
Non-executive Directors on the Board.

How we run the Board
The Board oversees the management of the 
Group’s activities, including the implementation 
of the Group’s commercial strategy and long 
term plans. In addition, the Board provides 
leadership to Merlin, setting the key values by 
which the Group operates. The Board has a 
formal schedule of matters reserved for its 
approval which includes major expenditure, 
investments and key policies. The schedule of 
reserved matters is reviewed regularly to ensure 
it is kept up to date.

The majority of meetings of the Board and 
its Committees are held in London, with 
the aim to hold one meeting each year at an 
operating location and one other at Merlin’s 
head office in Poole. The Board meets a 
minimum of seven times a year and has a 
well-established programme of meetings.

The Company Secretary prepares the 
agenda for the Chairman’s approval, in 
consultation with the Chief Executive Officer 
and the Chief Financial Officer. Papers to 
be presented to the Board for review are 
prepared by the appropriate member of 
the Executive Committee or other senior 
members of staff. Board members usually 
receive Board papers seven days prior to 
meetings in order to give them adequate 
time to study and consider the documents.

The Chief Executive Officer and Chief Financial 
Officer attend all of the Board meetings, and 
present the papers on operational and financial 
matters. At every meeting, the Board considers 
the following standing agenda items:

•  Chief Executive’s Report
•  Financial Report (including budget and 

strategic plan once a year)
•  Board Committee Reports
•  Project approvals
•  Risk
•  General Counsel Report 

In addition to the above, investor relations 
(quarterly) and post-investment appraisals (half-
yearly) are considered by the Board. Updates by 
each of the divisional Managing Directors and 
heads of function are presented once a year. 
The Board also holds a strategy day once a year.

Between Board meetings, Directors are 
provided with information on important 
developments and issues such as:

•  Reports on safety and serious incidents.
• 

Important developments regarding projects 
or transactions.

Directors have the right to raise concerns at 
Board meetings and can ask for those concerns 
to be recorded in the Board minutes. The 
advice and services of the Company Secretary 
(whose appointment and removal is a matter 
reserved for the Board) are also available to 
the Directors. The Group has also established 
a procedure which enables, in relevant 
circumstances, Directors to obtain independent 
professional advice at the Company’s expense.

Board evaluations
During the year, externally facilitated evaluations 
were undertaken of the effectiveness of 
the Board, its Committees, the Chairman 
and individual Directors. These evaluations 
were facilitated by Prism Cosec, who are 
independent of the Company and also advise 
the Company from time to time on company 
secretarial compliance matters. The evaluations 
involved the completion of questionnaires 
by all Directors, the compilation of reports 
on the Board and each of its Committees 
by Prism Cosec and discussions between 
the Chairman and Company Secretary and 
the Chairman and individual Directors. The 
performance of the Chairman was evaluated 
by the Non-executive Directors, led by the 
Senior Independent Non-executive Director.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201756

GOVERNANCE

CORPORATE 
GOVERNANCE 
REPORT (CONTINUED)

The outcome of the evaluations was very 
positive and no major concerns were identified. 
A number of minor areas were identified for 
further improvement, including:

•  suggestions were made for improving the 

format of the annual strategy day;

•  although the culture of the Board and in the 
business is strong, the Board might usefully 
monitor and assess the culture of the 
organisation more explicitly in 2018; and
•  a refreshed training programme meeting the 
changing development needs of the Board 
should be rolled out in 2018.

In addition to the Board results, the outcomes 
of the individual Committee evaluations were 
also positive and no major areas of concern 
were raised. An action plan addressing these 
areas of feedback will be implemented during 
the year.

In 2017, the Board implemented an action 
plan to address the findings of the Board 
evaluation review conducted in 2016. This 
plan included a Board presentation on the 
industry and competitor landscape, more 
regular communications with the Board on key 
issues outside formal Board meetings, further 
formality being brought to the workings of the 
Nomination Committee and the appointment of 
an external health and safety expert as adviser 
to the Health, Safety and Security Committee.

Formal reviews of the internal audit function 
and external auditors, led by the Audit 
Committee, were also conducted during the 
year and these concluded that both internal 
audit and the external auditors remain effective.

Shareholders and share capital
Major shareholdings
As at 27 February 2018, the latest practicable 
date prior to the date of this Annual Report 
and Accounts, the Company had been 
notified pursuant to DTR5 of the following 
interests in the Company’s total voting 
rights as shown in the table above.

KIRKBI/LEGO relationships
A Licence and Co-operation Agreement (LCA) 
was entered into on 24 August 2005 with 
KIRKBI and sets out the rights granted to the 
Group to use the LEGO and LEGOLAND 
brands in connection with the development, 
operation and promotion of the Group’s 
present and future LEGOLAND businesses. 

It includes certain requirements for the 
Group to develop LEGOLAND attractions, 
certain operational requirements for those 
attractions, and the nature of royalties due 
to KIRKBI for the use of the rights. The LCA 

Name of shareholder

KIRKBI Invest A/S

BlackRock Inc

The Wellcome Trust

ValueAct Capital Management, L.P

GIC Private Limited

Marathon Asset Management LLP

Number of 
ordinary shares

% of issued  

share capital

Nature of holding  
(Direct/Indirect)

302,971,529

Not known

51,788,240

54,700,000

Not known

51,147,937

29.72

<5.00

5.08

5.40

<3.00

5.02

Direct

Indirect

Direct

Indirect

Indirect

Indirect

shareholder holds shares carrying special rights 
relating to the control of the Company.

Directors
Directors’ indemnities and insurance
The Articles of Association of the Company 
permit it to indemnify the Directors of the 
Company or any Group company against 
liabilities arising from or in connection with 
the execution of their duties or powers to the 
extent permitted by law. The Company has 
not given any specific indemnity in favour of the 
Directors during the year but the Company 
has purchased Directors’ and Officers’ Liability 
Insurance, which provides cover for liabilities 
incurred by Directors in the performance of 
their duties or powers. No amount was paid 
under any Director’s indemnity or the Directors’ 
and Officers’ Liability Insurance during the year 
other than the applicable insurance premiums.

Significant contracts 
There were no contracts of significance during 
the year to which the Company, or any of its 
subsidiary undertakings, is a party and in which 
a Director is or was materially interested.

Financial reporting and external auditors
Fair, balanced and understandable
As part of the Company’s commitment to 
maintaining high standards of corporate 
governance, the Board has put in place a 
process to ensure that the Annual Report 
and Accounts is presented in a way that 
is fair, balanced and understandable.

This process includes a review of all Board 
and Committee meetings to identify matters 
for inclusion and a series of specific reviews 
undertaken by a dedicated Disclosure 
Committee of senior managers.

includes rights for KIRKBI to terminate the 
LCA on a change of control of Merlin, but only 
if this would result in a Licensee (as defined 
in the LCA) being controlled by a LEGO 
competitor or an inappropriate party. The LCA 
defines an inappropriate party as any person 
or entity (other than a financial institution) 
where one-third of its revenue is derived 
from the manufacture and sale of tobacco, 
armaments and/or pornographic material. 

A Relationship Agreement was entered into on 
30 October 2013 with KIRKBI and remains in 
force. Under this agreement, KIRKBI is entitled 
to appoint one Director to the Board while 
KIRKBI (together with its respective affiliates) 
holds at least 10% of the Company’s issued 
share capital. KIRKBI may appoint an observer 
(with the right to attend and speak but not 
vote) to the Board and each of the Audit 
Committee, Remuneration Committee and 
Nomination Committee. 

Amendment to the Company’s Articles of 
Association
The Company’s Articles of Association may only 
be amended by a special resolution of its 
shareholders passed at a general meeting of its 
shareholders.

Power of Directors in respect of share capital
The Directors may exercise all the powers of 
the Company (including, subject to obtaining 
the required authority from the shareholders 
in general meeting, the power to authorise 
the issue of new shares and the purchase of 
the Company’s shares). During the year, in 
connection with the Company’s employee 
share incentive plans, 3,763,183 ordinary 
shares of one pence each were issued. 

Share capital and related matters
The Articles of Association do not contain any 
restrictions on the transfer of shares in the 
Company other than customary restrictions 
applicable where any amount is unpaid on a share 
(all the issued share capital of the Company as at 
the date of this Annual Report and Accounts is 
fully paid). Each ordinary share in the capital of 
the Company ranks equally in all respects. No 

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201757

Auditors
As recommended by the Audit Committee, a 
resolution for the re-appointment of KPMG LLP 
as auditors to the Company will be proposed at 
the 2018 Annual General Meeting. So far as the 
Directors are aware, there is no relevant audit 
information of which the auditors are unaware. 
The Directors have taken all reasonable steps to 
ascertain any relevant audit information and 
ensure the auditors are aware of such 
information.

Contractual matters
Change of control 
The Company does not have agreements with 
any Director or employee that would provide 
compensation for loss of office or employment 
resulting from a change of control.

Significant agreements to which the Company is 
a party that take effect, alter or terminate upon 
a change of control of the Company following a 
takeover bid, are:

•  The LCA, only in the circumstances 

described on page 56.

•  A Multi-currency Facilities Agreement 
entered into by the Group dated 
25 February 2015 which includes provisions 
in relation to a change of control or the sale 
of all or substantially all of the Group’s assets, 
the occurrence of which will, after a 
negotiation period, give the lenders under 
the Agreement the right to accelerate 
outstanding loans and terminate 
commitments. The outstanding senior 
unsecured facilities comprise £250 million 
and $540 million in floating rate term debt 
and a £300 million revolving credit facility, 
both to mature in 2020.

•  An Indenture dated as of 19 March 2015 in 
relation to an issue of €700 million 2.75% 
fixed rate notes due in 2022 (the notes) 
under which, in the event of a change of 
control of the Company and a ratings event, 
the holders of the notes may have the right 
to require that those notes be repurchased 
at 101% of their principal nominal amount 
plus any accrued and unpaid interest.

Further details on the Group’s banking facilities 
are shown in note 4.2 to the financial 
statements.

SHAREHOLDER ENGAGEMENT

The Company places considerable importance on communication with 
shareholders and has a dedicated investor relations team to facilitate the exchange 
of information and feedback between shareholders and shareholder representative 
bodies and the Company. 

Website and 
shareholder 
communications

Roadshows, 
shareholder meetings 
and feedback

Consultation and 
engagement

The Company’s corporate website is regularly 
updated with news and information, including its 
Annual Report and Accounts, which set out our 
strategy, operating model and performance together 
with our plans for future growth. Our presentations 
to analysts and shareholders are also available on the 
Company website. Merlin’s 2018 financial calendar is 
set out on page 154.

The investor relations team manages a programme  
of regular meetings in which existing and potential 
investors are provided with information on the 
financial and trading position of the Group. Views of 
investors are shared regularly with the Board, enabling 
the Non-executive Directors in particular to 
appreciate and discuss the views of shareholders. 

During the year the Chairman and the Company 
Secretary met with a number of our leading 
shareholders to encourage full and constructive 
dialogue. The Senior Independent Non-executive 
Director was available to meet with any major 
investors to discuss any concerns that could not  
be resolved through normal channels. The Chief 
Executive Officer and Chief Financial Officer also 
meet with analysts, hold conference calls after the 
production of reports and participate in roadshows 
after preliminary and half year results are announced.

Results and routine 
announcements

All our results and routine announcements are 
uploaded to the London Stock Exchange (via the 
Regulatory News Service system), and our corporate 
website.

Annual General 
Meeting

At our AGM, all shareholders have the opportunity  
to discuss and raise questions concerning the 
performance, trading and development of Merlin  
and to vote on the resolutions proposed.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201758

GOVERNANCE

NOMINATION 
COMMITTEE 
REPORT

The Committee continues to review the 
composition of the Board and its Committees 
together with succession planning for the 
executive management team. The Committee 
also oversees the pipeline of emerging 
talent within the Company to ensure we 
are developing the next generation of 
managers to deliver our long term strategy. 

During 2017, there were no changes to the 
composition of the Committee. The external 
effectiveness review confirmed the Committee 
remains effective.

Sir John Sunderland
Chairman of the Nomination Committee
28 February 2018

The role of the Nomination Committee
The Nomination Committee assists the Board 
in discharging its responsibilities in relation to 
the composition of the Board as set out below:

•  Reviewing the balance of skills, knowledge 

and experience on the Board.
•  Reviewing the size, structure and 

composition of the Board.

•  Considering and making recommendations 
to the Board on retirements, re-elections 
and appointments of additional and 
replacement Directors and on membership 
of Committees.

•  Considering succession planning for both 

Executive and Non-executive Directors and 
the Chairman.

•  Considering the time required for Directors 

to fulfil their roles.

•  Developing a policy on diversity and 
reporting on progress thereon.

•  Making appropriate recommendations to 
the Board on matters within the remit of 
the Committee.

Appointment and removal of Directors
The Company is governed by its Articles of 
Association, the UK Corporate Governance 
Code, the Companies Act and related 
legislation, with regard to the appointment and 
replacement of Directors. Specific details 
relating to KIRKBI and their rights to appoint 
Directors are set out in the Corporate 
Governance Report on page 56. 

Annual General Meeting (AGM) elections 
and re-elections
With the exception of Ken Hydon, who 
has confirmed his retirement and will not 
stand for re-election, all Directors will 
retire in accordance with the UK Corporate 
Governance Code and each will offer 
themselves for re-election in accordance with 
the Articles of Association at the 2018 AGM. 

In proposing their re-election, the Chairman 
confirms that the Nomination Committee 
has considered the formal performance 
evaluation in respect of those Directors 
seeking re-election, and the contribution 
and commitment of the Directors that are 
required to offer themselves for re-election. 
He has confirmed to the Board that their 
performance and commitment is such that the 
Company should support their re-election.

Dear Shareholder
I am pleased to present the Nomination 
Committee’s report for the year ended 
30 December 2017.

The main purpose of the Nomination 
Committee is to ensure Merlin has the right 
people in the right place at the right time across 
the Group. Not only is this important to each 
operating division, it is also applicable to the 
Board itself and its ability to deliver shareholder 
value and safeguard the interests of other 
stakeholders. 

The Nomination Committee must satisfy itself 
whether the Board has the right balance of 
skills, knowledge and experience to support 
and challenge management. It is also important 
that the Board are sufficiently independent, 
demonstrate perspective and understand 
the governance issues which exist in the 
operation of a large international company.

The Nomination Committee continues to 
develop and propose recommendations to the 
Board regarding the policy on diversity. It is 
important that the Board sets the tone for the 
rest of the Group on matters of diversity and I 
am pleased to confirm that we have 44% female 
representation on the Board, which exceeds the 
2020 target for FTSE 350 companies approved 
by the UK Government in 2015. The 
Nomination Committee’s remit is also to ensure 
diversity is not only gender focused but also 
addresses ethnicity, country of origin and 
disability.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201759

HEALTH, SAFETY AND 
SECURITY COMMITTEE 
REPORT

Security and terrorism
2017 was a disturbing and challenging year due 
to multiple terrorist attacks in cities where 
Merlin operates. Whilst already adopting robust 
security arrangements prior to such incidents, 
the Company nevertheless has taken further 
action to enhance both our active and passive 
security protocols in order to maintain the 
integrity of our physical boundaries and our 
operations and assets within. As the types of 
threats and risks evolve, the Company will 
continue to work closely with local police and 
governmental security agencies to ensure 
appropriate intelligence is shared and attraction 
based security protocols remain suitable, 
proportional and robust.

Sir John Sunderland
Chairman of the HSS Committee
28 February 2018

Dear Shareholder
Merlin delivers millions of safe experiences to 
its guests every year, underpinned by a passion 
to deliver industry leading health, safety and 
security standards, a rigorous safety culture 
and complete commitment from management 
and staff. The Health, Safety and Security 
(HSS) Committee assists Merlin’s Board 
of Directors govern the safe management 
of HSS risks across the Group. This report 
describes the work of the Committee during 
2017 and how it discharged its obligations.

Strengthened HSS governance
In 2016, the Committee commissioned an 
independent review of the Company’s 
corporate governance arrangements for HSS. 
Whilst governance arrangements at Board and 
Executive Committee level were considered to 
be sufficiently robust, the Committee felt that 
its function could be further strengthened and 
supported through the appointment of an 
independent adviser. In 2017, an HSS specialist, 
with experience in high-hazard industries, was 
therefore appointed to assist the Committee by 
providing independent oversight and challenge, 
as well as further advice and support.

Best practice benchmarking
The Committee believed it was important 
to look outside of the sector to understand 
how other leading organisations manage 
safety-critical and high-hazard/low-frequency 
accident risks. In 2017 the Company 
has therefore established partnerships 
with three leading organisations in their 
respective sectors: aviation, rail and health 
services. Initial benchmarking and best 
practice sharing has occurred on topics 
ranging from Behavioural Safety to Safety 
Critical Maintenance Management.

Industry safety standards
Merlin continues to support the development 
of international standards that are applicable 
to the sector – especially on ride safety. 
Our membership of Technical Committees, 
including those for ASTM (US/Global), EN 
(EU) and British Standards, allows for our 
knowledge and learnings to be incorporated 
in new or revised sector standards.

In 2017, Merlin has contributed to the authoring 
of a revised UK Standard (HSG175), the revision 
of the European Standard (EN 13814) and 
the production of a brand new International 
Standard (ISO 17842) pertaining to ride 
safety. Merlin now also sits on the ASTM 
F24 series Technical Committee governing 
ride design, maintenance and operation.

Applied learnings
Following the 2016 independent review of 
ride safety by the global risk management 
consultancy DNV GL, the Committee can 
report that good progress has been made 
in 2017 to complete the great majority 
of the suggested recommendations and 
thereby enhance the Company’s internal 
processes. The remaining activities are 
scheduled to be closed out in 2018.

UK regulator audits
Following some high-profile theme park and 
fairground accidents in the UK over the past few 
years, the UK enforcement authority, the Health 
and Safety Executive (HSE), has embarked upon 
an enhanced programme of inspections and 
audits across the sector.

In 2017, THORPE PARK and Alton Towers 
Resort were both subject to a regulatory audit 
by the HSE. These comprehensive examinations 
scrutinised our safety and maintenance practices 
and procedures, specifically in relation to 
multi-car roller coasters. The Committee was 
pleased to learn that the HSE found no material 
issues and indeed commented positively on our 
safe systems of work.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
60

GOVERNANCE

HEALTH, SAFETY AND 
SECURITY COMMITTEE 
REPORT (CONTINUED)

The role of the HSS Committee
The HSS Committee reports to the Board, 
operating under specific terms of reference 
(available on the Company’s website). It has 
three areas of focus:

1.  To oversee the Group’s policies and 

procedures for ensuring the HSS of guests, 
employees, contractors and operating assets.

2.  To monitor the Group’s processes for 

identifying and managing risks.

3.  To monitor the skills, effectiveness and levels 
of resource within the Group’s HSS teams.

The Committee receives advice from HSS 
professionals and is updated on industry best 
practice. Issues discussed at the HSS Committee 
are shared with the Board.

In December 2017, Committee members 
undertook a familiarisation site visit to one 
of the Company’s UK theme parks. The 
Committee was particularly keen to learn 
more about engineering practices during the 
deep maintenance winter period and the 
associated independent inspections conducted 
by the Appointed Inspection Body. Committee 
members observed and scrutinised ride strip-
down arrangements, in-service inspections and 
non-destructive testing, repair and replacement 
procedures, and the process for functional 
testing following the re-assembly  
of a ride.

Effectiveness review
During the year an external effectiveness 
review of the Committee took place, based 
on a questionnaire sent to Committee 
members, all other attendees and the Board. 
It covered a broad range of matters including 
the Committee’s scope; organisation and 
meetings; the quality of debate at Committee 
meetings; and leadership. The results 
showed the Committee to be effective. 
A small number of improvement areas 
were noted which we will address in 2018. 

Details of the Committee’s membership, 
together with the frequency of and attendance 
at meetings, are outlined on pages 52 to 57.

Strategic HSS vision and initiatives
At the start of 2017 the Committee was pleased 
to endorse the Company’s new Strategic HSS 
Vision and supporting strategic initiatives. The 
vision sets out the Company’s philosophy with 
regard to ensuring the safety and well-being 
of our guests, employees and contractors. To 
support this vision the Company has also set 
out its core HSS strategic initiatives and how 
these must direct and focus all future efforts in a 
manner that is both systematic and progressive.

To help communicate these to our key internal 
and external stakeholders, the Committee 
advised on and subsequently endorsed a 
new informative brochure – ‘Protecting the 
Magic – a Guide to Health, Safety and Security 
at Merlin Entertainments’. This document 
is available via our corporate website and 
the ‘Protectingthemagic.com’ website. 

Action planning and HSS focus areas
To ensure a consistent HSS approach across 
the Group’s global attraction portfolio, a 
structured and formulaic HSS action plan 
template was considered and endorsed 
by the Committee and subsequently 
cascaded out across the business.

The Company’s global HSS team support 
the attractions in addressing the required 
actions and focus areas. The sufficiency 
of such HSS resource was monitored 
during the year by the Committee.

Hotel fire safety review
Following the tragic Grenfell Tower fire in the 
UK in the summer of 2017 the Committee 
asked for a due diligence review to be initiated 
into the suitability of fire safety practices, 
procedures and construction standards across 
the hotels operated by the Company.

This review was completed by internal HSS 
professionals together with specialist engineering 
support from third party consultancies. The 
Committee was pleased to learn that no 
significant issues were found. A number of 
opportunities for improvement were however 
identified, which are being implemented. 

‘Triple Lock’ assurance
Following scrutiny and endorsement by the 
Committee, the Company introduced a new 
‘Triple Lock’ HSS assurance programme from 
the start of 2017. The programme comprises 
annualised self-audits by each attraction, 
independent internal audits by a new and 
dedicated team of HSS auditors and periodic 
external audits by a specialist risk assurance 
organisation.

The Committee monitors findings and trends 
arising from the independent internal audit 
programme. In particular, the Committee has 
monitored the status of improvement actions 
identified in these audits to ensure they are 
addressed within the pre-set time periods.

Operational and use risk assessments
The Group rolled out updated processes 
and arrangements in 2017 to provide a more 
structured methodology for the completion 
of Operational and Use Risk Assessments. 

The initial focus has been to adopt these 
enhanced practices for all new ride projects 
and the intention is that the same innovative 
processes will be applied to all new hotel 
and attraction projects in the future.

The Committee welcomed and endorsed these 
new arrangements in 2017. The Committee 
believes they will foster earlier assessment of 
safety risk in project timelines and greater 
collaboration between key multi-functional 
departments associated with each project.

Performance monitoring
The Committee regularly reviews HSS 
performance, including near-miss and incident 
reporting, focusing on performance against the 
Group’s defined leading and lagging indicators. 
In addition, the Committee also examined 
qualitative information and data pertaining 
to incidents that occurred both within the 
Company and also those that have occurred 
across the wider sector.

The Company’s HSS performance information 
for 2017 is reported on page 46.

Safety training and competency of staff
During 2017 the Company further enhanced its 
safety competency policies for staff involved in 
ride operations and ride engineering. These 
policies set clear and prescriptive minimum 
standards in relation to the recruitment and 
selection of staff in these two key functions, 
their induction and role-specific training needs, 
the triggers for refresher training, the ongoing 
assessment of competency and the monitoring 
of employee performance.

In 2017 the Company collaborated with third 
party associations and the UK Government 
to establish a new engineering apprenticeship 
scheme for the leisure and entertainment sector. 
The Committee oversaw this initiative, believing 
it is an important step in ensuring a pipeline of 
new engineering talent is attracted to working 
in UK theme parks and other leisure businesses.

Merlin Safety Week
The Committee encouraged and supported the 
creation of Merlin’s inaugural Safety Week in 
May 2017. This initiative provided an excellent 
opportunity, just ahead of the peak trading 
season for many attractions, to enhance 
employee engagement and reinforce the 
Company’s strong safety culture. 

The week proved to be particularly popular, 
engaging and informative. Given the benefits 
created, Merlin Safety Week will now become 
an annual event across the Company.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201761

AUDIT COMMITTEE 
REPORT

made. The Viability Statement can be found on 
page 39. The going concern statement is on 
page 88.

We noted that the FRC’s Corporate Reporting 
Review team raised no significant issues in their 
compliance review of our 2016 Annual Report 
and Accounts. Their specific comments were in 
relation to certain technical disclosures within 
the financial statements section which the 
Group has considered when completing this 
year’s Annual Report and Accounts.

Internal and external audit 
Independent and effective auditors are key 
elements of our internal control framework. 
We assessed both the internal and external 
audit functions in the year and found both to 
be effective.

•  The internal audit plan is risk based and 
provides appropriate coverage of the 
Group’s operations. We are satisfied with 
the content and quality of both reporting 
by the team and management responses.

•  We are satisfied with KPMG’s ongoing 
performance and their approach to the 
audit. Their work makes an important 
contribution to the integrity of the Group’s 
reporting and again this year we have 
received a clean audit opinion. Given the 
requirement to retender the audit no 
later than for the 2023 financial year, the 
Committee is mindful that the next regular 
KPMG partner rotation is after the 2019 
audit.

Looking forward
I have decided to retire from the Board so will 
not be standing for re-election; therefore this 
is my final report as your Audit Committee 
Chairman. I have enjoyed my time at Merlin 
and as Chair of the Audit Committee, 
and am grateful for the enthusiastic and 
diligent support of the Committee.

I am delighted Trudy Rautio has agreed to take 
over from me as Trudy has brought a lot to the 
Committee since joining it two years ago, and I 
wish her well.

Ken Hydon
Chairman of the Audit Committee
28 February 2018

Financial reporting
I can confirm that the Committee advised the 
Board that we were satisfied the Annual Report 
and Accounts, taken as a whole, is fair, balanced 
and understandable. 

Two elements of the financial statements are 
potentially complex or higher risk, so required 
the Committee’s careful attention:

•  Asset valuation and impairment testing: we 
reviewed management’s estimates of future 
trading and the calculations performed, 
together with the disclosures in the financial 
statements, especially with regard to 
sensitivity analysis.

•  Revenue recognition: we considered the 

Group’s current accounting processes and 
the new accesso® ticketing system, bearing in 
mind the Group’s predominantly ‘cash-based’ 
business model.

We also monitored the Company’s preparations 
for new accounting standards:

•  For many businesses, IFRS 15 ‘Revenue’, 

• 

• 

which became effective at the start of 2018, 
will have a noticeable impact. At Merlin, the 
Group’s relatively simple business model 
means this area is less complex, so we do 
not believe it will significantly change either 
our accounting processes or the way revenue 
is reported.
IFRS 9 ‘Financial instruments’ is also effective 
in 2018. Given the nature of the Group’s 
financial instruments and having reviewed in 
particular its investments, we do not 
envisage significant change arising from 
implementing this new standard.
IFRS 16 ‘Leases’ becomes effective in 2019. 
Merlin’s business model means the Group 
has numerous leases, renting substantially all 
of its Midway properties, as well as land, 
buildings and infrastructure at certain of its 
theme parks. The new standard therefore 
has a significant impact and accordingly a 
project to manage its implementation has 
been ongoing for some time. The conclusions 
drawn are that, given the lease portfolio is 
relatively ‘low volume, high value’, we would 
expect the ‘fully retrospective’ approach to 
be adopted.

When providing the Board with reassurance on 
the financial statements, the Audit Committee 
also reviews the going concern and Viability 
Statements, including how the Group assesses 
its longer term solvency and liquidity within its 
business plans. For the Viability Statement, we 
agreed the stress testing parameters together 
with the period over which the assessment was 

Dear Shareholder
On behalf of the Board, I am pleased to present 
the Audit Committee (the Committee) Report 
for the financial year ended 30 December 2017.

Our work is organised around a standing agenda 
of matters to be examined through the annual 
cycle supplemented by focused reviews on 
selected topics. During the year these reviews 
covered financial and IT risks, including the 
steps being taken with regard to EU GDPR, as 
well as discussions on certain operational areas 
highlighted through the work of internal audit.

In performing these reviews we considered the 
controls by which the related risks were 
managed to ensure they were appropriately 
addressed in the Group’s processes. The 
Committee appreciated the open engagement 
of management.

The Committee concentrated on the following 
areas which are covered in more detail in this 
report.

Committee membership and effectiveness
The external effectiveness review confirmed 
that the Committee is effective, underpinned by 
the Committee’s deep financial and international 
business experience, particularly in customer 
facing and consumer businesses.

Risk management and internal control
The Committee is satisfied that the Company 
has appropriate systems and procedures to 
identify, evaluate and manage material risks to 
the business. In reaching this conclusion the 
Committee has reviewed the Group’s principal 
risks and uncertainties (as set out on pages 37 
to 39) and is satisfied the Company is addressing 
them appropriately within its operating model, 
delivered through its three Committees: Health, 
Safety and Security; Commercial and Strategic 
Risk Management; and Audit.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201762

GOVERNANCE

AUDIT COMMITTEE 
REPORT (CONTINUED)

The role of the Audit Committee

In 2017
An external effectiveness review confirmed 
the Committee continues to be effective.

The Committee’s responsibilities are as set out 
in its terms of reference, available on the 
Company’s website and summarised below.

Risk management and internal control
•  To review and report on the effectiveness of 
the Company’s internal financial controls and 
the overall risk management framework.
•  To review the Company’s arrangements for 
its employees to raise concerns through its 
whistleblowing and fraud policies.

Financial reporting
•  To monitor the integrity of the financial 

statements of the Company and report to 
the Board on significant financial reporting 
issues and judgements.

•  To consider whether the Company’s financial 

statements are ‘fair, balanced and 
understandable’.

•  To consider the processes supporting the 
assessments that underpin the Viability 
Statement. 

Internal and external audit 
•  To monitor and review the effectiveness of 
the Company’s internal audit function.

•  To propose and select the external auditors 
and then to oversee their performance and 
independence.

These responsibilities form the basis of an 
annual programme of work. Whilst performing 
their work, the Committee is kept abreast of 
any changes in governance, legislation and 
guidance. 

Membership and meetings
Details of the Committee’s membership and 
meetings are outlined on pages 52 to 57. Of the 
current Committee members, Ken Hydon and 
Trudy Rautio both have recent and relevant 
financial experience. All of the Committee 
members have relevant experience in relation 
to the sector or markets the Group operates in 
and all bring a variety of commercial experience. 
The CFO and other key members of 
management routinely attend meetings, as 
do other members of senior management 
depending on the matter under discussion. The 
Chairman and the CEO attended most of the 
meetings in the year. Private meetings are 
routinely held with internal audit and KPMG. 
The Committee also meets privately after each 
meeting. Committee meetings usually take place 
ahead of Board meetings with a summary of 

matters discussed provided to the Board at the 
following meeting. 

Effectiveness review
During the year an external effectiveness review 
of the Committee took place. This was based 
on a questionnaire sent to Committee 
members, all other attendees and the Board on 
a broad range of matters including the 
Committee’s scope; organisation and meetings; 
quality of debate and challenge; and leadership. 
The results showed the Committee to be 
effective, with a small number of procedural 
improvements that could be made which the 
Committee will address in 2018.

Risk management and internal control

In 2017
The Committee concluded that Merlin 
operates appropriate processes to assess 
the internal control environment and that 
controls are in place to mitigate financial 
process risk.

The Board retains overall responsibility for the 
Company’s internal controls and has delegated 
responsibility to the Committee in two specific 
areas.

1.  Monitoring the management of financial 

process risk
The internal control and risk management 
section on pages 34 and 35 shows how 
Merlin separates its oversight of risk 
management into three risk areas: health, 
safety and security; commercial and strategic; 
and financial process. 

For financial process risks, management 
remain responsible for establishing and 
maintaining adequate internal controls that 
are designed to manage, rather than 
eliminate, such risks. Management, the Audit 
Committee and the Board monitor the 
outcomes of the three levels of risk 
management activity and assurance as set 
out below. 

•  Level 1 – documented delegated 

authority limits and purchasing and sale 
price approval levels in place across the 
Company.

•  Level 2 – frequent and regular review 
processes of trading performance 
together with detailed capital investment 
and strategic planning processes.

•  Level 3 – self-assessment including 

quarterly self-certification by business 
unit finance heads.

2.  Overseeing the overall risk management 

process 
During the year the Committee reviewed 
Merlin’s overall risk management framework. 
At the end of the year the Company’s risk 
management structure and processes, 
together with the methodology by which 
risk matters raised are brought to the 
attention of the Board, were examined 
and it was concluded that risks were being 
appropriately addressed. The Group’s risk 
management structure and principal risks 
are shown on pages 34 to 39. 

Internal audit reviews the Group’s risk 
management and internal controls with the 
support of specialist experts as appropriate. 
The annual risk based internal audit plan is 
developed in conjunction with management, 
and approved by the Committee. Internal audit 
results and management responses are then 
discussed and challenged at each Committee 
meeting. The Committee reviews management 
actions in response to significant findings and 
looks at the root cause of consistent themes 
emerging across the Company. ‘Deep dive’ 
assessments are performed where necessary 
and in 2017 these related to future finance 
systems, tax and treasury matters.

External audit reviews the control 
environment and financial statements. KPMG 
present their view of Merlin’s control 
environment at the December meeting, 
following their audit of such processes in the 
fourth quarter. KPMG contribute to all the 
regular Audit Committee meetings.

Whistleblowing systems and fraud/bribery 
mitigation
The Company has a good culture of 
encouraging its staff to report incidents of poor 
practice. This is reinforced through the work of 
internal audit and local profit protection teams, 
a summary of whose work is reviewed by 
the Committee.

The Committee also receives regular updates 
on whistleblowing, including the quantity, source 
and nature of incidents reported and how 
matters are resolved. 

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201763

Financial reporting

In 2017
We concluded that the financial statements 
appropriately address amounts reported and 
disclosures, together with any significant 
judgements and estimates. 

The two significant areas for review, asset 
valuation and revenue, were appropriately 
scrutinised by the Committee throughout 
the reporting cycle.

The Committee considered and approved 
the Group’s going concern review and 
viability assessment.

We reviewed the Group’s impact 
assessments and implementation plans for 
forthcoming new accounting standards, 
notably those for revenue accounting, 
leasing, and financial instruments.

2017 significant focus areas
The two significant areas for review, asset 
valuation and revenue, were appropriately 
scrutinised by the Committee throughout 
the reporting cycle.

1.  The valuation of assets and impairment
  The Committee is satisfied that no 
impairment is required and that the 
presentation and disclosures in the financial 
statements are appropriate and adequate. 
This follows detailed reviews of the basis of 
management’s calculations and the findings 
of the external audit.

  Merlin operates in geographically and 

politically diverse areas, and the Group’s 
acquisitions have resulted in significant 
balances of goodwill and intangible assets. 
In addition, the Group’s ongoing strategy 
includes opening attractions under both 
existing and new brands, often in locations 
that are new to the Group and therefore, to 
some degree, unproven. While the Group 
has accumulated experience of opening 
many attractions around the world, the 
performance of additional attractions, 
particularly in new markets, can be difficult 
to predict. 

  As set out in note 3.3 to the financial 
statements, valuations are performed 
based on forward looking discounted cash 
flow forecasts and other market data 
which are inherently judgemental in nature. 
Management’s detailed papers to the 
Committee set out the methodology, 
judgements and estimations adopted to test 

the value of assets, and the disclosures 
proposed for the Annual Report and 
Accounts.

  The papers considered the valuation of 
goodwill at an Operating Group level, 
individual brands and specific property, 
plant and equipment. For each item, ‘value 
in use’ and ‘fair value’ calculations (using an 
appropriate EBITDA multiple) were 
provided. Specific focus was given to Resort 
Theme Parks Operating Group goodwill, 
where the risk is significant. For this asset, 
the Committee focused on how the ‘value 
in use’ of assets is calculated, which involves 
judgements of forecast cash flows, discount 
rates used and the calculation of an asset’s 
terminal value.

In reviewing these valuations we considered 
the range of potential future trading 
outcomes, taking into account management’s 
growth forecasts together with appropriate 
sensitivity analysis which reflect the risks 
inherent in these forecasts. In appraising the 
sensitivity analysis performed, the 
Committee considered recent trading results 
which have particularly been affected by 
adverse weather and terrorism and the 
reflection of the possible continuation of 
these factors in the downside sensitivities 
and related mitigations presented.

2.  Revenue recognition

The Committee has considered the roll out 
of the accesso® admissions system together 
with existing revenue recording systems. In 
both areas the Committee considered the 
internal controls in place and concluded that 
they remain effective.

Revenue is generated by high volumes of low 
value transactions in numerous jurisdictions 
across the world. Although Merlin’s revenue 
accounting policies require limited judgement 
compared to some other sectors, the 
accuracy of financial reporting relies on 
robust internal controls over cash 
reconciliations and accurate cut-off at the 
reporting date in respect of advanced sales 
or payments in arrears by trade customers. 

During the year the Company continued its 
roll out of the accesso® admissions system 
across the Group under the guidance of a 
senior steering group. This group is chaired 
by the Group’s Chief Information Officer, 
and includes the CFO and other members of 
the Group’s senior finance team. The project 
roll out team includes finance resource that 
is responsible for designing and implementing 
appropriate financial processes and controls. 

The new system is being used to transact 
an increasing proportion of the Group’s 
admissions revenues with completion 
targeted for 2018. During the year the 
Committee received regular updates on the 
progress of the project together with the 
identification and subsequent resolution of 
issues that arose.

Going concern and viability review
In reviewing and approving the going concern 
and Viability Statements (see pages 88 and 39 
respectively), we focused especially on the 
appropriateness of the key judgements, 
assumptions and estimates underlying the 
Company’s plans together with a review of 
compliance with key financial covenants.

For the viability assessment we considered the 
outlook period in the context of the Group’s 
business plan, its planned capital investment 
cycles, new business development plans and 
potential uncommitted capital projects and 
acquisitions. Accordingly we concluded that the 
four year outlook period adopted in our 
strategic planning processes is appropriate.

We considered the key risks identified by the 
Group (as set out in the Principal Risks section 
on pages 34 to 39) and any mitigating controls. 
This process enabled the Committee to assess 
whether any material residual risks remained 
that could pose a significant threat to the 
viability of the business as a whole. The risks 
identified were those relating to safety incidents 
and the impact of acts of terrorism or sabotage. 
The Committee then reviewed appropriate 
sensitivity analyses in severe yet plausible 
scenarios that were performed to assess the 
possible impact of these risks and the Group’s 
resilience to them through controls and 
mitigating actions that could be taken.

New accounting standards
The Committee reviewed the impact and 
disclosures in the Annual Report of new 
accounting standards that are yet to become 
effective. The most significant of these are as 
follows:

• 

IFRS 15 ‘Revenue from contracts with 
customers’ is effective from the 2018 
accounting period. The Committee has 
considered the potential impact in the 
context of the Company’s primarily 
‘cash-based’ business model and the nature 
of the Company’s revenue transactions and 
has concluded that the impact of IFRS 15 on 
the Group’s financial results will be low.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
64

GOVERNANCE

AUDIT COMMITTEE 
REPORT (CONTINUED)

• 

• 

IFRS 9 ‘Financial instruments’ is effective 
from the 2018 accounting period. The new 
standard is not expected to materially 
change reported balances due to the 
nature and quantum of the balances held 
by the Group.
IFRS 16, the new standard on leasing, is 
effective from 2019. This will bring on 
balance sheet substantially all of the Group’s 
property leases and will have a significant 
impact on the Group’s financial procedures 
and reporting. Accordingly, a specific 
transition project is in progress. The initial 
focus has been to consider the Group’s 
approach to transition and we expect to 
adopt the ‘fully retrospective’ approach 
allowed by the standard. Substantially all of 
Merlin’s lease commitments are in respect of 
property and infrastructure at its attractions 
and the lease portfolio is therefore of a 
relatively ‘high value, small volume’ nature. 
This means that the more onerous historical 
analysis required by this transition approach 
is manageable.

FRC review
During the year the FRC’s Corporate Reporting 
Review team reviewed the 2016 Annual Report, 
noting certain technical disclosure areas 
within the financial statements section. The 
Committee discussed the findings with KPMG 
and concluded that they were not significant. 
The Group has considered these findings 
when completing this year’s Annual Report. 

The FRC’s review provides no assurance that 
the report and accounts are correct in all 
material respects; the FRC’s role is not to verify 
the information provided but to consider 
compliance with reporting requirements.

Other matters
The Committee also reviewed other matters in 
relation to the Company’s financial statements. 
In doing so they took into account recent 
developments in corporate reporting and 
particular topical matters. The reviews covered:

•  The half year and full year financial 

statements. 

•  Disclosures in the Annual Report and 

Accounts in relation to internal control, 
the risk management process and the 
work of the Committee.

•  The Group’s use and description of 

alternative performance measures within 
its financial reporting.

•  Those areas of the Group’s financial 

reporting considered to have required most 
judgement or the use of estimates, where 
the disclosures in this year’s financial 
statements have been expanded in line with 
the FRC’s recent guidance.

•  The tax position of the Group, in particular 
the effective tax rate and the recognition 
of deferred tax assets.

•  Key assumptions in relation to defined 

benefit pension schemes.

•  Technical updates, in particular in relation 
to the requirements of and changes to 
the Code.

•  The Audit Committee’s report in the 

context of the Code’s requirement for ‘fair, 
balanced and understandable’ reporting.
•  Recoverability of the parent Company’s 
investment in and inter-group receivable 
balances with subsidiaries.

Internal and external audit

In 2017
Following extensive review processes, the 
Committee considered that the internal and 
external audit functions were both effective.

The internal and external audit functions are 
important parts of the ‘third line of defence’ in 
terms of maintaining an effective internal control 
environment within the Company. The 
Committee oversees both functions to ensure 
they are independent and effective.

Internal audit
The Company’s internal audit function, which 
has dual reporting lines to both the Chairman of 
the Audit Committee and the CFO, comprises 
in-house auditors and is led by an appropriately 
qualified Group Internal Audit and Risk 
Management Director. When necessary, 
external support is used in specialist areas. In 
2017 PricewaterhouseCoopers (PwC) provided 
specialist support to the audit of treasury 
activities and cyber risks, as well as providing 
in-territory support to Merlin’s internal audit 
function for certain overseas audits.

The Committee approved the internal audit 
plan before the start of the year which included 
an assessment of the risk approach taken in 
formulating audit priorities. Factors such as size 
and location of business, history of audit 
findings, competence and stability of local 
management, material changes to a business and 
relevance to the Group’s strategy were factored 
into this assessment.

During the year, audits were undertaken to 
obtain an appropriate level of coverage across 
the business which we measure on a rolling 
two year basis. In line with the plan approved by 
the Committee, internal audits conducted over 
the last two years have been at operations 
representing approximately 95% of the Group’s 
annual revenue streams.

In addition to revenue generating locations, 
work was performed over other areas including 
retail buying, Merlin’s UK customer call centre, 
cyber risk and treasury.

A review of the effectiveness of internal audit 
was undertaken during the year. Members and 
attendees of the Audit Committee meetings, 
along with the senior finance community of 
the Company, were questioned on a range 
of subjects including the governance and 
organisation of the internal audit function, their 
audit approach and the effectiveness of their 
reports and conclusions. The results showed 
that the internal audit function is considered to 
remain effective.

External audit 
The Company’s external auditors are KPMG 
LLP. As set out in more detail below, the 
Committee has considered their appointment, 
governance, fees and independence, together 
with the work performed.

Appointment and governance 
In recommending the reappointment of external 
auditors at the AGM, the Committee has taken 
into account EU guidance and the Competition 
and Markets Authority (CMA) Order on 
mandatory audit tendering. Merlin will be 
required to retender its audit no later than for 
the 2023 financial year. The Committee will 
bear in mind the next regular KPMG partner 
rotation after the 2019 audit.

The Committee considered whether a retender 
during 2017 would be appropriate as part of its 
annual recommendation on the appointment of 
the external auditors. The Committee decided 
to recommend retaining KPMG for 2018.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201765

Remuneration and independence of external 
auditors
Non-audit services are subject to market 
tenders or tests and are awarded to the most 
appropriate provider. The external auditors may 
provide non-audit services only when their skills 
and experience make them a competitive and 
most appropriate supplier of these services. 
Non-audit services that are awarded to the 
auditors are normally limited to assignments 
that are closely related to the annual audit 
or where the work requires a detailed 
understanding of the Group. In 2017 the more 
significant matters were:

•  The review of the Group’s half year 

published results.

•  Assurance procedures required for the debt 

issuance.

•  Other routine statutory services required 

under local regulatory legislation.

The external auditors may not provide a service 
which: 

•  Places them in a position to audit their 

• 

own work.
Impacts their independence by creating a 
shared interest.

•  Results in the auditors developing close 
personal relationships with Merlin 
employees.

•  Results in the auditors functioning as a 

manager or employee of Merlin.

•  Puts the auditors in the role of advocate 

for Merlin.

The Committee has adopted the guidance and 
related definitions from the Department for 
Business, Energy and Industrial Strategy and 
determined that ‘non-audit fees’ should be no 
higher than 70% of ‘audit fees’ from 2019 
onwards. We will continue to monitor this ratio. 
In 2017 fees for non-audit services were £0.3 
million (2016: £0.7 million); a ratio of 19% (2016: 
48%). Details of KPMG fees can be found in 
note 2.1 to the financial statements.

All non-audit services are approved by the 
Committee, although they have granted the 
CFO authority to pre-approve the following 
non-audit services:

•  Work which a third party requires to be 
carried out by the Company’s auditors.
•  Any other work up to a value of £50,000 

where the external auditors are best placed 
to undertake the work.

In accordance with the FRC’s recent Ethical 
Standard for the audit profession, KPMG resigned 
from their tax appointments and completed a 
review of their non-audit services. To ensure 
ongoing compliance with these rules and to 
ensure that auditor objectivity and independence 
is not impaired, the Committee regularly reviews 
reports on audit, audit-related and non-audit 
expenditure, together with proposals of any 
material non-audit related assignments. 

The Committee is satisfied that the overall 
levels of audit-related and non-audit fees, and 
the nature of services provided, are not such 
that would compromise the objectivity and 
independence of the external auditors.

Assessment of the performance of the external 
auditors
The Committee has evaluated the performance, 
independence and objectivity of KPMG. This 
included an internally facilitated, questionnaire- 
based, effectiveness assessment with feedback 
provided by Audit Committee members, other 
attendees, and senior finance personnel both at 
Merlin’s attractions and at its head office. The 
survey covered KPMG’s mindset and culture, 
skills and knowledge, judgement and quality 
control of the audit.

The survey indicated widespread satisfaction 
with the quality of the KPMG audit and the 
Committee accepted KPMG’s responses to 
points raised in the survey.

The effectiveness of KPMG’s 2017 audit was 
assessed over the year by reference to the 
following factors, in line with the FRC’s Practice 
Aid on Audit Quality:

•  The performance of Hugh Green in his third 

year as Audit Partner, including his 
understanding of our business and the 
impact on the Annual Report and Accounts.

•  The robustness and perceptiveness of 

KPMG’s handling of key accounting and audit 
judgements.

•  The quality of communication with the 

Committee, including the regular reports on 
accounting and governance matters.

•  The skills and experience of the wider audit 

team and their execution of the audit, 
including the way they handled the key 
accounting and audit judgements and 
communication of the same with 
management and the Committee.
•  The quality of the formal report to 

shareholders.

•  Their reputation and standing, including their 
independence and objectivity, their internal 
quality procedures, and reports published by 
the FRC.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201766

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT

Performance orientated
•  Rewarding performance is a core part of 
our ethos. About 77% of our permanent 
employees participate in a bonus plan and 
over 400 employees receive regular share 
awards or share option grants.

•  To reinforce the link between performance 
and pay, most employees are rewarded 
for the performance of their particular 
attraction. Only the senior executives (the 
Executive Committee and their direct 
reports) and employees of central functions 
are rewarded for the performance of the 
overall Group.

•  For senior executives, including the Executive 
Directors, performance related pay, based 
on stretching short term and longer term 
targets, forms a significant part of their 
potential pay packages.

Aligned to the long term success of the Company
Our pay structure encourages strong alignment 
between the interests of our senior executives 
and the interests of our shareholders.

•  Senior executives receive regular awards of 
shares under the Performance Share Plan 
(PSP) which from 2018 are subject to the 
achievement of challenging EPS, ROCE and 
strategic performance targets. EPS and 
ROCE are key performance indicators 
aligned to the Company’s strategic priorities 
and the creation of value to shareholders. 
Strategic performance targets are linked to 
improvements in our productivity, new 
business development and customer 
satisfaction, which are central to our current 
strategic plan.

•  The business continues to see many global 

opportunities for the successful deployment 
of capital and these measures are designed 
to ensure that this is done in the most 
effective manner to generate sustainable 
long term returns.

•  For senior executives, there is greater 

emphasis on rewards for delivery of longer 
term performance targets than short term 
performance targets.

•  Members of the Executive Committee are 
required to build up and retain a significant 
holding of Merlin shares. 

Consistent with best practice
•  Salaries are intended to be set at 

competitive, but not excessive, levels 
compared to peers and other companies 
of an equivalent size and complexity.
•  There is potential for market competitive 
levels of total pay but only if stretching 
business targets are delivered.

•  For our employees, we have a high degree 

of simplicity in our pay model.

Widespread share ownership
•  Widespread share ownership is an integral 

part of Merlin’s culture. We operate 
all-employee share plans that enable all of 
our permanent employees to purchase a 
stake in our Company. 

•  These plans supplement the discretionary 

share plans for senior executives (Deferred 
Bonus Plan and PSP) and the Company 
Share Option Plan (CSOP) for middle 
management.

Performance in 2017
The financial and operating performance of 
Merlin in 2017 is set out on pages 6 to 49 in the 
Strategic Report.

The Group delivered a solid performance, 
albeit held back by the significant decline in our 
London attractions due to ongoing security 
concerns, and extreme weather at peak trading 
periods at our Gardaland theme park. Good 
progress was made with our new business 
development, with the new LEGOLAND park 
in Japan and six Midway attractions. Taking 
this together with our focus on costs and 
productivity, the Group reported revenue of 
£1,594 million and generated an underlying 
operating profit of £323 million for the 52 
weeks ended 30 December 2017.

As a result of financial performance falling below 
the threshold for payment of profit related 
bonus, no bonus will be paid to the CEO or 
CFO in relation to 2017 performance.

The Performance Share Plan awards granted in 
April 2015 will partially vest on 2 April 2018. 
Details of the awards are set out on page 84 of 
this report.

Dear Shareholder
This year’s Remuneration Report is split into 
three sections:

•  Statement from the Chairman of the 

Remuneration Committee contains details 
of our remuneration principles and of the 
key decisions reached by the Committee. 
•  Policy Report. The Remuneration Report 

contains the Directors’ Remuneration Policy 
(Policy) that was approved by a binding 
shareholder vote at the 2017 AGM. This 
Policy remains effective for the coming year.
•  Annual Report on Remuneration contains 

details of pay received by Directors in 
2017 and full details of how we intend 
to implement our pay policy during 2018. 
The Annual Report on Remuneration 
will be subject to an advisory vote at the 
2018 AGM.

Remuneration principles
A series of key principles underpin the Merlin 
remuneration structure: payments should be 
based on results and performance; pay should 
be aligned to the long term success of the 
Company and consistent with best practice; 
and widespread share ownership should be 
encouraged.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201767

Review of Remuneration Policy for 2018
The Committee has reviewed the application of 
the Remuneration Policy and concluded that 
the structure of the current approach to salary, 
short term and long term incentives for the 
Executive Directors remains aligned to our 
remuneration principles. In light of this, no 
amendments are proposed.

The Committee intends to review the current 
policy during 2018.

I hope you will find this report to be clear and 
helpful in understanding our remuneration 
practices and that you will be supportive of the 
resolution relating to remuneration at the AGM. 
As ever, the Committee welcomes any 
questions or comments from shareholders.

Charles Gurassa
Chairman of the Remuneration Committee
28 February 2018

Pay decisions for 2018
The proposed pay structure for the Executive 
Directors for 2018 is outlined on pages 77 to 79. 
Key decisions made by the Committee in 
relation to 2018 include:

•  The Committee considered the 

competitiveness of the Executive Directors’ 
total remuneration packages during the year 
and concluded that they were positioned 
conservatively against pay levels in companies 
of comparable size and complexity. Executive 
Director salaries will be increased in line with 
the wider UK employee population. The 
Executive Directors’ remuneration packages 
will be reviewed by the Committee in 2018.
•  The Committee has agreed the same basic 
structure to the central bonus plan as 2017, 
with individual objectives for the Executive 
Directors appropriately reflecting Company 
priorities. For the Executive Directors, 100% 
of bonus award depends on profit 
performance and of that 20% also depends 
on achievement against specific personal 
objectives.

•  The Committee has introduced a strategic 
performance condition into the PSP for the 
2018 awards. This condition will govern 20% 
of the 2018 PSP awards’ vesting and will 
operate alongside EPS and ROCE 
performance conditions which will each 
govern 40% of the awards’ vesting. The 
range of financial targets have been set to 
reflect the current plan and performance 
expectations for the Company and current 
economic conditions. In addition, for awards 
from April 2017 onwards a health and safety 
underpin, enabling the Committee to reduce 
the numbers of shares on vesting, is attached 
to all PSP awards. Further details are set out 
on pages 78 to 79.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201768

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

POLICY REPORT
This part of the Remuneration Report sets out our Directors’ Remuneration Policy (Policy) adopted in 2017 and applicable to payments made from 
13 June 2017. This policy was approved in 2017 by a vote in favour of 95.8%. The information provided in this section of the Remuneration Report is not 
subject to audit.

Policy table
The following table sets out details of each component of the Executive Director remuneration package. Our aim is to provide pay packages that will:

•  Motivate and retain our industry leading employees.
•  Attract high quality individuals to join us.
•  Encourage and support a high performance culture.
•  Reward delivery of our business plan and key strategic goals.
•  Align our employees with the interests of shareholders and other external stakeholders.

Purpose and link to strategy

Operation

Maximum opportunity

Performance 
conditions(1)

Fixed pay

Base salary
To appropriately recognise 
responsibilities and attract  
and retain talent by ensuring 
salaries are market competitive.

Generally reviewed annually with any 
increase normally taking effect from 
1 April although the Committee may  
award increases at other times of the  
year if it considers it appropriate. 

No absolute maximum has been set for Executive 
Director base salaries. Current Executive 
Director salaries are set out in the Annual Report 
on Remuneration section of this Remuneration 
Report. 

None

The review takes into consideration a 
number of factors, including (but not 
limited to):
•  The individual Director’s role, 
experience and performance.

•  Business performance.
•  Market data for comparable roles 
in appropriate pay comparators.
•  Pay and conditions elsewhere in 

the Group.

Benefits
To provide market competitive 
benefits.

Pension
To provide market competitive 
retirement benefits.

Benefits are role specific and take into 
account local market practice.

Benefits currently include a company car 
or car allowance, phone costs, income 
protection insurance, an annual medical, 
private medical insurance and life 
assurance of four times annual salary. The 
Committee has discretion, in the event of 
the appointment of a Director based 
overseas or in appropriate circumstances, 
to add to or remove benefits provided to 
Executive Directors.

Current policy is for the Company to 
either contribute to the Group Pension 
Plan and/or to provide a cash allowance 
in lieu of pension.

Any annual increase in salaries is at the discretion 
of the Committee taking into account the factors 
stated in this table and the following principles:
•  Salaries would typically be increased at a rate 
consistent with the average salary increase 
(in percentage of salary terms) for permanent 
UK employees.

•  Larger increases may be considered 
appropriate in certain circumstances 
(including, but not limited to, a change in an 
individual’s responsibilities or in the scale of 
their role or in the size and complexity 
of Group).

•  Larger increases may also be considered 

appropriate if a Director has been initially 
appointed to the Board at a lower than 
typical salary.

There is no overall maximum as the level of 
benefits depends on the annual cost of providing 
individual items in the relevant local market and 
the individual’s specific role.

None

Executive Directors receive a contribution of up 
to 25% of base salary to the Group Pension Plan 
and/or as a cash allowance in lieu of pension.

None

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201769

Performance 
conditions(1)

The bonus is based on 
performance assessed 
over one year using 
appropriate financial, 
strategic and individual 
performance 
measures.

The majority of 
the bonus will be 
determined by 
measure(s) of Group 
financial performance. 
The selected 
measure(s) for the 
relevant financial year 
are set out in the 
Annual Report on 
Remuneration section 
of this Remuneration 
Report.

A sliding scale of 
targets is set for 
each Group financial 
measure with payout 
at zero for threshold 
financial performance 
increasing to 50% for 
meeting expectations 
and 100% for 
maximum 
performance.

The remainder of the 
bonus will be based on 
financial, strategic or 
operational measures 
appropriate to the 
individual Director. 
The selected measures 
for the relevant 
financial year are set 
out in the Annual 
Report on 
Remuneration section 
of this Remuneration 
Report.

Any bonus payout is 
ultimately at the 
discretion of the 
Committee.

Purpose and link to strategy

Operation

Maximum opportunity

The maximum award that can be made under  
the central bonus plan is 150% of base salary.

Each year the Remuneration Committee 
determines the maximum bonus opportunity for 
individual Executive Directors within this limit. 

Variable pay

Annual bonus(2), (3)
To link reward to key business 
targets for the forthcoming year 
and to individual contribution. 

Additional alignment with 
shareholders’ interests through 
the operation of bonus deferral. 

The Executive Directors are participants 
in the central bonus plan which is 
reviewed annually to ensure bonus 
opportunity, performance measures and 
targets are appropriate and supportive  
of the business strategy.

Two-thirds of an Executive Director’s 
annual bonus is delivered in cash 
following the release of audited results 
and the remaining third is deferred into 
an award over Company shares under 
The Merlin Entertainments plc Deferred 
Bonus Plan. 
•  Deferred awards are usually granted 
in the form of conditional share 
awards or nil-cost options (and may 
also be settled in cash).

•  Deferred awards usually vest three 
years after award although may vest 
early on leaving employment or on a 
change of control (see later sections).
•  An additional payment (in the form of 

cash or shares) may be made in respect 
of shares which vest under deferred 
awards to reflect the value of dividends 
which would have been paid on those 
shares during the vesting period (this 
payment may assume that dividends 
had been reinvested in Company 
shares on a cumulative basis).

•  Bonus payments and deferred share 
awards will be subject to withholding 
or clawback at the Remuneration 
Committee’s discretion during the 
three year period following the award 
of the bonus in exceptional 
circumstances where the Committee 
finds that the Executive Director has 
engaged in misconduct justifying 
summary dismissal or there has been a 
material misstatement of the financial 
accounts relating to the relevant 
bonus year or any other error in 
calculation which has led to an 
overpayment of bonus.

The Committee has wide-ranging 
discretion on the award and vesting of 
bonuses. In particular the Committee has 
discretion to amend the payout should 
any formulaic output not reflect the 
Committee’s assessment of overall 
business performance, including health 
and safety issues.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201770

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

Purpose and link to strategy

Operation

Maximum opportunity

Performance  
Share Plan (PSP)(3), (4)
To link reward to key business 
targets for the longer term 
and to retain executives and 
the creation of value for 
shareholders by rewarding 
long term objectives.

Awards are usually granted annually under 
the PSP to Executive Directors and other 
selected senior executives.

The maximum annual award permitted under the 
PSP is shares with a market value (as determined  
by the Committee) of 350% of salary.

Each year the Remuneration Committee 
determines the actual award level for individual 
Executive Directors within this limit.

Individual award levels and performance 
conditions on which vesting will be 
dependent are reviewed annually by the 
Remuneration Committee.

Awards may be granted as conditional 
awards of shares, nil-cost options or 
forfeitable share awards (or, if appropriate, 
as cash-settled equivalents). 

Awards normally vest at the end of a 
period of at least three years following 
grant although may vest early on leaving 
employment or on a change of control 
(see later sections).

An additional payment (in the form of cash 
or shares) may be made in respect of shares 
which vest under PSP awards to reflect the 
value of dividends which would have been 
paid on those shares during the vesting 
period (this payment may assume that 
dividends had been reinvested in Company 
shares on a cumulative basis).

PSP awards will be subject to potential 
withholding or clawback during the five year 
period following the date of award in 
exceptional circumstances of evidence 
coming to light of misconduct justifying 
summary dismissal or of a material 
misstatement of the financial accounts or an 
error in the calculation of the extent of 
payment or vesting of an incentive.

In the event of a material health and safety 
breach by the Group during the period 
between grant and vesting of an award, the 
Remuneration Committee may reduce the 
number of shares which would otherwise 
vest as a result of the EPS and ROCE 
performance conditions to ensure that the 
vesting outcome is appropriate.

Performance 
conditions(1)

Vesting of PSP awards is 
usually dependent on, 
but not limited to, 
measures of Group 
earnings and return on 
total investment with 
the precise measures 
and weighting of the 
measures determined 
by the Committee 
ahead of each award. 
These details are 
disclosed in the 
Annual Report on 
Remuneration section 
of this Remuneration 
Report.

Performance will usually 
be measured over a 
three-year performance 
period. For achieving a 
‘threshold’ level of 
performance against a 
performance measure, 
no more than 25% of 
the portion of the PSP 
award determined by 
that measure will vest. 
Vesting then increases 
on a sliding scale to 
100% for achieving a 
stretching maximum 
performance target.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201771

Performance 
conditions(1)

The Sharesave scheme 
is structured in 
accordance with HMRC 
requirements so has no 
performance conditions 
but requires 
participants to make 
regular savings into a 
savings contract.

If CSOP awards were, 
in exceptional 
circumstances, granted 
to an Executive 
Director, they would be 
subject to an 
appropriate 
performance condition 
as determined by the 
Committee.

An individual promoted 
to the Board may have 
outstanding CSOP 
awards (granted prior 
to their promotion) that 
have no performance 
conditions attached 
to them.

Purpose and link to strategy

Operation

Maximum opportunity

All Employee Share Plan  
(UK Sharesave Scheme)(3), (5)
To create staff alignment with  
the Group and promote a sense 
of ownership.

Tax-approved monthly savings scheme 
facilitating the purchase of shares through 
share options at a discounted exercise price 
by all eligible UK employees.

Executive Directors are eligible to 
participate on the same basis as other 
employees.

Monthly saving limit of £500 (or such other limit as 
may be approved from time to time by HMRC) 
under all savings contracts held by an individual.

Company Share Option Plan 
(CSOP)(3)
Executive Directors will only 
receive CSOP awards in 
exceptional circumstances.

Individuals who are promoted 
to the Board may have 
outstanding awards under 
this plan.

The CSOP permits grants of share options 
with an exercise price of not less than the 
market value of a share (as determined by 
the Committee) at the time of grant.

Annual awards of options over shares worth up to 
100% of salary at grant (or, if the Remuneration 
Committee determines that special circumstances 
exist, 200% of salary).

Options are usually exercisable between 
three and ten years following grant 
although may have a different exercise 
period on leaving employment or on a 
change of control (see later sections).

Options that are HMRC unapproved may, 
if appropriate, be settled in cash or be 
net-settled.

Notes to the table:
(1)  The Committee may vary or waive any performance 
condition(s) if circumstances occur which cause it to 
determine that the original condition(s) have ceased to be 
appropriate, provided that any such variation or waiver is fair, 
reasonable and not materially less difficult to satisfy than the 
original condition (in its opinion). The Committee may also 
adjust the calculation of performance targets and vesting 
outcomes (for instance for material acquisitions, disposals or 
investments and events not foreseen at the time the targets 
were set) to ensure they remain a fair reflection of 
performance over the relevant period. In the event that the 
Committee were to make an adjustment of this sort, a full 
explanation would be provided in the next Remuneration 
Report.

(2)  Performance measures – annual bonus. The annual bonus 
measures are reviewed annually and chosen to focus 
executive rewards on delivery of key financial targets for the 
forthcoming year in addition to key strategic or operational 
goals relevant to an individual. Precise targets for bonus 
measures are set at the start of each year by the 
Remuneration Committee based on relevant reference points, 
including, for Group financial targets, the Company’s budget 
and are designed to be appropriately stretching.

determines justifies such an adjustment, adjust; and (b) 
amend the terms of awards granted under the share schemes 
referred to above in accordance with the rules of the relevant 
plans (which were summarised for shareholders in the 
Company’s IPO Prospectus). Share awards may be settled by 
the issue of new shares or by the transfer of existing shares. 
In line with prevailing best practice at the time this Policy 
Report is approved, any issuance of new shares is limited to 
5% of share capital over a rolling ten year period in relation to 
discretionary employee share schemes and 10% of share 
capital over a rolling ten year period in relation to all 
employee share schemes. 

(4)  Performance measures – PSP. The PSP performance 

measures are chosen to provide alignment with our longer 
term strategy of growing the business in a sustainable 
manner that will be in the best interests of shareholders and 
other key stakeholders in the Company. In particular, our use 
of earnings and return on total investment measures is 
designed to reward management for delivery of key financial 
measures of Company success that should result in 
sustainable value creation. Targets are considered ahead of 
each PSP grant by the Remuneration Committee taking into 
account relevant external and internal reference points and 
are designed to be appropriately stretching.

(3)  The Committee may: (a) in the event of a variation of the 

(5)  Broadly equivalent versions of the UK Sharesave Scheme 

Company’s share capital and (with the exception of HMRC 
approved options) demerger, super dividend or dividend in 
specie or any other corporate event which it reasonably 

operate for USA employees (US Employee Stock Purchase 
Plan) and overseas employees (Overseas Sharesave Scheme). 
An Executive Director based in the USA or overseas may be 

eligible to participate in one of these schemes instead of the 
UK Sharesave Scheme. The monthly contribution limit for the 
US Employee Stock Purchase Plan would be specified by the 
Remuneration Committee before each grant.

(6)  The Committee reserves the right to make any remuneration 
payments and/or payments for loss of office (including 
exercising any discretions available to it in connection with 
such payments) notwithstanding that they are not in line with 
the policy set out above where the terms of the payment 
were agreed (i) before the 2014 AGM (the date the 
Company’s first shareholder-approved Directors’ 
Remuneration Policy came into effect); (ii) before the policy 
set out above came into effect, provided that the terms of the 
payment were consistent with the shareholder-approved 
Directors’ Remuneration Policy in force at the time they were 
agreed; or (iii) at a time when the relevant individual was not 
a Director of the Company and, in the opinion of the 
Committee, the payment was not in consideration for the 
individual becoming a Director of the Company. For these 
purposes ‘payments’ includes the Committee satisfying 
awards of variable remuneration and, in relation to an award 
over shares, the terms of the payment are ‘agreed’ at the 
time the award is granted.

(7)  The Committee may make minor amendments to the policy 
set out in this Policy Report (for regulatory, exchange control, 
tax or administrative purposes or to take account of a change 
in legislation) without obtaining shareholder approval for that 
amendment. 

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
72

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

Differences in policy from broader employee population
There are differences in the precise components within the pay policy for Executive Directors and for our employees generally and a greater 
proportion of Executive Directors’ pay is ‘at risk’ and determined by performance than for our employees generally. However, as outlined in the 
Remuneration Committee Chairman’s Statement, common principles underlie the pay policy throughout the Company, including for the Executive 
Directors. In particular, we place great emphasis throughout the Company on reward being linked to performance (either Group performance or of an 
employee’s particular attraction) and on encouraging share ownership (through participation in the PSP, which includes the ability to grant Restricted 
Share Awards to employees below the plc Board, CSOP or the All Employee Share Plan).

Non-executive Directors

Purpose and link to strategy

Operation

Opportunity

Non-executive Director (NED) fees
To appropriately recognise 
responsibilities by ensuring fees are 
market competitive. 

Fees are set at an appropriate level that is market 
competitive and reflective of the responsibilities 
and time commitment associated with specific 
roles.

No absolute maximum has been set for 
individual NED fees/allowances. Current fee 
levels are set out in the Annual Report on 
Remuneration section of this Remuneration 
Report. 

The Company’s Articles of Association provide 
that the total aggregate fees paid to the 
Chairman and NEDs will not exceed £1,000,000. 

NED fees (other than NEDs whose appointment is in 
respect of their position as representatives of the pre-IPO 
major shareholders) comprise payment of an annual basic 
fee and additional fees for further Board responsibilities 
such as:
•  Senior Independent Director.
•  Audit Committee Chairman.
•  Remuneration Committee Chairman.

The Chairman of the Board receives an all-inclusive fee.

No NED participates in the Group’s incentive 
arrangements or pension plan or receives any other 
benefits other than:
•  where travel to the Company’s registered office is 

recognised as a taxable benefit, in which case a NED 
may receive the grossed-up costs of travel as a benefit;

•  where a NED lives outside the UK, in which case a 

travel allowance may be paid.

Fees are generally reviewed annually.

NEDs whose appointment is in respect of their position as 
shareholder representatives do not receive a fee.

Illustrations of application of remuneration policy
Merlin’s remuneration arrangements have been designed to ensure that a significant proportion of pay is dependent on the delivery of stretching short 
term and long term performance targets.

The charts opposite provide illustrative values of the remuneration package for Executive Directors under three assumed performance scenarios. The 
charts are for illustrative purposes only and actual outcomes may differ from those shown.

Assumed performance

All performance scenarios (Fixed pay)

Minimum performance (Variable pay)

Performance in line with expectations (Variable pay)(1) 

Maximum performance (Variable pay)(1)

Assumptions used

•  Consists of total fixed pay, including base salary, benefits and pension.
•  Base salary – salary effective as at 1 January 2018.
•  Benefits – benefits for 2017.
•  Pension – amount expected to be received in 2018 (25% of base salary).

•  No payout under the annual bonus.
•  No vesting under the PSP.

•  50% of the maximum payout under the annual bonus.
•  50% vesting under the PSP.

•  100% of the maximum payout under the annual bonus.
•  100% vesting under the PSP.

(1)    PSP awards have been shown at face value, with no share price growth or discount rate assumptions. All-employee share plans have been excluded. For the purposes of the illustration, we have, 

consistent with legislative requirements, included the maximum permitted annual bonus opportunity (150% of salary) and maximum permitted PSP award (350% of salary) as set out in the Policy Table 
above. We would emphasise that these are the maximum permitted awards under the incentive schemes. Details of the application of the Remuneration Policy in 2018 are set out in the Annual Report 
on Remuneration.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201773

£000

4,000

3,500

3,000

2,500

2,000

1,500

1,000

2,272
46%

20%

771

3,773

55%

24%

500

100%

34%

21%

0

 PSP
 Annual bonus
 Fixed pay

509

100%

2,477
55%

24%

21%

1,493
46%

20%

34%

Minimum

Meeting expectations 

Maximum

Minimum

Meeting expectations 

Maximum

CEO

CFO

Approach to recruitment remuneration 
Principles
In determining remuneration arrangements for new appointments to the Board (including internal promotions), the Committee applies the following 
principles:
•  The Committee takes into consideration all relevant factors, including the calibre of the individual, market data and existing arrangements for other 
Executive Directors, with a view that any arrangements should be in the best interests of Merlin and our shareholders, without paying more than 
is necessary.

•  Typically, the new appointment will have (or be transitioned onto) the same package structure as the other Executive Directors, in line with the 

Policy Table presented above.

•  Where an Executive Director is appointed from within the organisation, the normal policy of the Company is that any legacy arrangements would 
be honoured in line with the original terms and conditions. Similarly, if an Executive Director is appointed following the Company’s acquisition of or 
merger with another company or business, legacy terms and conditions would be honoured.

•  Upon appointment, the Committee may consider it appropriate to offer additional remuneration arrangements in order to secure the appointment. 
In particular, the Committee may consider it appropriate to ‘buy out’ terms or remuneration arrangements forfeited on leaving a previous employer 
(discussed below).

•  The Committee may provide costs and support if the recruitment requires relocation of the individual.
•  The Committee retains discretion to make appropriate remuneration decisions outside the standard Policy to meet the individual circumstances of 

recruitment when:
 − an interim appointment is made to fill an Executive Director role on a short term basis; or
 − exceptional circumstances require that the Chairman or a Non-executive Director takes on an executive function on a short term basis.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201774

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

Maximum level of variable pay
The maximum level of variable remuneration which may be granted to new Executive Directors in respect of recruitment shall be limited to the 
maximum permitted in the Policy Table, namely 500% of their annual salary. This limit excludes any payments or awards that may be made to buy out 
the Director for terms, awards or other compensation forfeited from their previous employer (discussed below).

Buy outs
To facilitate recruitment, the Remuneration Committee may make a one-off award to buy out terms, incentives and any other compensation 
arrangements forfeited on leaving a previous employer. In doing so, the Committee will take account of all relevant factors, including any performance 
conditions attached to incentive awards, the likelihood of those conditions being met, the proportion of the vesting/performance period remaining and 
the form of the award (e.g. cash or shares). The overriding principle will be that any replacement buy out award should be of comparable commercial 
value to the terms, incentives and other compensation which have been forfeited. However, such awards would only be considered where there is a 
strong commercial rationale to do so.

Components and approach
The remuneration package offered to new appointments may include any element listed in the Policy Table above, or any other element which the 
Committee considers is appropriate given the particular circumstances, with due regard to the best interests of shareholders subject to the limits on 
variable pay set out above.

In considering which elements to include, and in determining the approach for all relevant elements, the Committee will take into account a number of 
different factors, including (but not limited to) market practice, existing arrangements for other Executive Directors and internal relativities. If 
appropriate, different targets may be applied to a new appointee’s incentives in their year of joining.

The Committee would seek to structure buy out and variable pay awards on recruitment to be in line with the Company’s remuneration framework so 
far as practical but, if necessary, the Committee may also grant such awards outside of that framework as permitted under Listing Rule 9.4.2 subject to 
the limits on variable pay set out above. The exact terms of any such awards (e.g. the form of the award, timeframe, performance conditions and leaver 
provisions) would vary depending upon the specific commercial circumstances.

Recruitment of Non-executive Directors
In the event of the appointment of a new Non-executive Director, remuneration arrangements will normally be in line with the structure set out in the 
Policy Table for Non-executive Directors. However, the Committee (or the Board as appropriate) may include any element listed in the Policy Table 
above, or any other element which the Committee considers is appropriate given the particular circumstances, with due regard to the best interests 
of shareholders.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201775

Service contracts
Key terms of the current Executive Directors’ service agreements and Non-executive Directors’ letters of appointment (other than the Non-executive 
Director whose appointment is in respect of their position as representative of KIRKBI) are summarised in the table below. It is envisaged that any 
future appointments would have equivalent contractual arrangements unless otherwise stated in this Policy Report.

Provision

Notice period

Termination payment

Policy

Executive Directors – 12 months’ notice by either the Company or the Executive Director.

Non-executive Directors – three months’ notice by either the Company or the Non-executive Director or no 
notice period if terminated by shareholders.

There is no payment in lieu of notice clause in the Executive Directors’ service agreements. Any payments of 
compensation on termination would be subject to negotiation in line with general principles which include a duty for the 
individual to mitigate loss. 
Non-executive Directors are entitled to receive any fee accruing in respect of their notice period.

Expiry date

Executive Directors have rolling 12 month notice periods so have no fixed expiry date.

All Non-executive Directors have rolling three month notice periods so have no fixed expiry date.

Søren Thorup Sørensen, as the Non-executive Director nominated by KIRKBI, is appointed pursuant to the Relationship Agreement with his nominating 
shareholder and does not have an individual letter of appointment with the Company. The Relationship Agreement provides for KIRKBI to maintain a 
Non-executive Director as a shareholder representative for so long as they hold 10% of the Company’s share capital. The Company has the right to 
remove this Director should the relevant shareholding fall below 10% and no fees or termination payments are payable. All Executive Directors’ service 
agreements and Non-executive Directors’ letters of appointment are available for inspection at the Company’s registered office at Link House, 25 West 
Street, Poole BH15 1LD.

Policy on payment for loss of office
As outlined above, there are no contractual obligations to make any payments to Executive Directors in relation to loss of office and any termination 
payment would be subject to negotiation although would not be expected in normal circumstances to exceed salary, pension and benefits in relation to 
the individual’s outstanding notice period.

In relation to payments under non-contractual incentive schemes, the Committee would take the following factors into account:

•  The Committee may determine that the Executive Director is eligible to receive a bonus in respect of the financial year in which they cease 

employment. This bonus would usually be time apportioned. In determining the level of bonus to be paid, the Committee may, at its discretion, 
take into account performance up to the date of cessation or over the financial year as a whole based on appropriate performance measures as 
determined by the Committee. 

•  The treatment of outstanding share awards is governed by the relevant share plan rules. 

The Committee reserves the right to make any other payments in connection with a Director’s cessation of office or employment where the payments 
are made in good faith in discharge of an existing legal obligation (or by way of damages for breach of such an obligation) or by way of a compromise or 
settlement of any claim arising in connection with the cessation of a Director’s office or employment. Any such payments may include, but are not 
limited to, paying any fees for outplacement assistance and/or the Director’s legal and/or professional advice fees in connection with his cessation of 
office or employment.

The table overleaf summarises the treatment of share awards for leavers and on a change of control in share plans under which Executive Directors 
could hold awards.

Consideration of employment conditions elsewhere in the Group
The Committee does not formally consult with employees as part of its process when determining Executive Director pay. However, the Committee  
is kept informed of general decisions made in relation to employee pay and related issues by the Group HR Director and is conscious of the importance 
of ensuring that its pay decisions for Executive Directors are regarded as fair and reasonable within the business. As outlined in the Policy Table, pay  
and conditions in the Group are one of the specific considerations taken into account when the Committee is determining salary levels for the 
Executive Directors. 

The Committee has considered both the UK Government’s proposals on strengthening the voice of stakeholders in companies (in particular the 
employee voice) and the subsequent December 2017 Financial Reporting Council Consultation on the 2018 UK Corporate Governance Code. The 
Committee will continue to review the alternative approaches to meet the new obligations pending the publication of the final 2018 UK Corporate 
Governance Code.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201776

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

Consideration of shareholders’ views
The Company’s largest shareholder (KIRKBI) has an observer at the Committee. In addition we have sought the views of our largest institutional 
shareholders (for instance through discussion with the Chairman of the Board and/or the Remuneration Committee Chair) and leading advisory bodies.

Leavers and change of control
The following table summarises the treatment of share awards for leavers and on a change of control in share plans under which Executive Directors 
could hold awards.

Plan

Good leaver categories

Treatment for good leaver

Treatment for any 
other leaver

Treatment on a change 
of control/voluntary 
winding-up

Deferred Bonus Plan

Performance Share Plan

•  Death.
• 
Injury.
•  Disability.
• 
Ill-health.
•  Retirement.
•  Redundancy.
•  Transfer of employing 

company or business to 
which an individual’s 
employment relates out 
of the Group.

•  Any other scenario in 

which the Remuneration 
Committee determines 
that good leaver 
treatment is appropriate 
(other than 
circumstances justifying 
summary dismissal).

Company Share Option 
Plan
Executive Directors will only 
receive CSOP awards in 
exceptional circumstances.

Individuals who are promoted 
to the Board may have 
outstanding awards under 
this plan.

Deferred bonus awards vest on 
cessation of employment/death.

Deferred bonus 
awards lapse.

Deferred bonus awards 
vest in full.

Awards lapse.

Options lapse.

PSP awards will usually vest on a 
time-apportioned basis on the normal 
vesting date subject to any relevant 
performance condition(s) measured over 
the full performance period.

However, in the event of death, or 
special circumstances at the 
Remuneration Committee’s discretion, 
awards may vest early based on the 
Committee’s determination of the 
extent to which any relevant 
performance conditions are satisfied. 

The Committee has the discretion, 
acting fairly and reasonably, to dis-apply 
time apportionment.

Options become exercisable for a period 
of six months after the date on which 
the Committee determines the extent 
to which the option becomes exercisable 
(or 12 months in the event of death).

Options will become exercisable subject 
to the Committee’s determination of the 
extent to which any relevant 
performance conditions are satisfied and 
on a time-apportioned basis unless the 
Committee determines otherwise. In 
relation to HMRC-unapproved options, 
options may become exercisable at the 
normal vesting date or earlier if the 
Committee determines.

PSP awards will vest on 
a time-apportioned 
basis (unless the 
performance period is 
complete or unless the 
Committee determines 
otherwise) and subject 
to the Committee’s 
determination of the 
extent to which any 
relevant performance 
conditions are satisfied.

Options will become 
exercisable on a 
time-apportioned basis 
(unless any performance 
period is complete or 
unless the Committee 
determines otherwise) 
and subject to the 
Committee’s 
determination of the 
extent to which any 
relevant performance 
conditions are satisfied.

UK Sharesave Scheme/
Overseas Sharesave Scheme

Options become exercisable immediately on death, ceasing employment due to injury, disability, retirement, 
redundancy, sale of the employing company or business to which an individual’s employment relates out of the Group 
or on a change of control of the Company.

US Employee Stock 
Purchase Plan

Options become exercisable on death, ceasing employment due to injury, permanent disability, reaching normal 
retirement age, sale of the employing company or business to which an individual’s employment relates or on a change 
of control of the Company,

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201777

ANNUAL REPORT ON REMUNERATION
The Annual Report on Remuneration will be subject to an advisory shareholder vote at the 2018 Annual General Meeting.

UNAUDITED INFORMATION
Implementation of remuneration policy in 2018
This section provides an overview of how the Committee is proposing to implement our remuneration policy, as set out in the Policy Report, in 2018 
for the current Executive Directors. 

Base salary
Salary details for the current Executive Directors are set out below.

Nick Varney (CEO)

Anne-Francoise Nesmes (CFO)

Salary
1 October 2016

Salary from 
1 April 2018

Annualised %
 increase

£587,214

£385,000

£609,432

£399,567

2.50%

2.50%

Following consideration of the timing of the Group annual pay review, the date was moved from 1 October to 1 April each year (with effect from 
1 April 2017). To effect a smooth transition, the annualised rate of increase applied to the wider UK workforce over the relevant periods (2.25% from 
1 October 2016 to 1 October 2017 and 1.5% from 1 October 2017 to 1 April 2018) was applied to the Executive Directors so that salaries were 
increased at an annualised rate of 2.5%. The increase for Anne-Francoise Nesmes was inclusive of a contractually agreed 2.25% of salary increase with 
effect from 1 October 2017.

The average salary increase for the Merlin UK workforce effective from 1 April 2018 is 1.5% and both the CEO and CFO will receive this increase, as 
noted in the Chairman’s Statement.

Pension and benefits
As in 2017, the current Executive Directors will receive a Company pension contribution worth 25% of salary. Nick Varney will receive this contribution 
as a cash allowance and Anne-Francoise Nesmes will receive a contribution to the Group Pension Plan of no more than the minimum annual allowance 
for pensions of £10,000 and a cash allowance in respect of the balance. To the extent that a cash allowance is paid, this is reduced by the corresponding 
amount of employer National Insurance Contributions. They will also receive a standard package of other benefits consistent with those received 
in 2017.

Annual bonus
The structure of the annual bonus plan for 2018 remains broadly consistent with the 2017 plan. Key features are as follows:

•  The maximum annual bonus potential will be 150% of salary for the CEO and 135% for the CFO.
•  One-third of any bonus earned will be deferred into shares for three years under The Merlin Entertainments plc Deferred Bonus Plan.
•  Bonus payments and deferred share awards will be subject to potential withholding or clawback during the three year period following the award of 
the bonus in exceptional circumstances of evidence coming to light of misconduct justifying summary dismissal or of a material misstatement of the 
financial accounts or an error in the calculation of the extent of payment or vesting of an incentive.

•  The Committee’s discretion includes the ability to adjust bonus awards to ensure they reflect underlying business performance, including health and 

safety issues. 

The annual bonus for 2018 for Executive Directors will be determined as detailed below:

As a percentage of maximum bonus opportunity

Measure

Underlying operating profit

Personal objectives

Total

CEO

80%

20%

100%

CFO

80%

20%

100%

Payment under the non-financial elements of the bonus will be scaled back to the extent that Group underlying operating profit targets are not fully 
met. This means that if there is no payment under the Group underlying operating profit element of the bonus scheme, there will also be no payment 
under the personal element of the bonus irrespective of performance against the aforementioned individual measures. The targets themselves, as they 
relate to the 2018 financial year, are deemed to be commercially sensitive. However, retrospective disclosure of the targets and performance against 
them will be provided in next year’s Directors’ Remuneration Report to the extent that they do not remain commercially sensitive at that time.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201778

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

Performance Share Plan
Performance Share Plan (PSP) awards are granted over Merlin shares with the number of shares under award determined by reference to a percentage 
of base salary. Vesting of the awards is conditional upon satisfaction of performance conditions and is usually also conditional upon continued 
employment until the awards vest. In addition, for awards from April 2017 onwards, a health and safety underpin is attached to all PSP awards. This 
affords the Committee the ability to scale back or cancel awards in the case of a major health and safety incident if it decides it is appropriate to do so.

As in prior years, it is expected that awards will be granted at up to a maximum of 250% of salary. The CEO and CFO will be amongst the participants 
in the PSP award expected to be granted in March 2018. At the date of the grant the award to the CEO will be 250% of salary. The CFO grant will be 
within policy and is currently under review given the new strategic plan and her specific responsibilities. It is intended that a recommendation will be 
advised to shareholders no later than the end of March.

However, to ensure that the targets to be set for our 2018 PSP awards are closely aligned with Merlin’s strategy, amendments to both the metrics and 
the range of targets are being made.

The key changes vis-a-vis 2017 include granting awards (i) 80% subject to financial targets and 20% subject to strategic targets (as opposed to 100% 
financial targets) and (ii) recalibrating the range of financial targets to take account of the current plan, the market’s expectations for our performance 
and wider economic developments.

The revised targets are set out below and, having regard to each of the factors noted, the Committee is satisfied that the targets, overall, are no less 
challenging than the targets set in 2017 allowing for current circumstances.

In light of the above, the targets we expect to apply to the awards are: 

EPS performance condition (40% of award)

Below threshold

Threshold

Adjusted EPS growth

<3% p.a. cumulative growth

3% p.a. cumulative growth

% of award vesting

0%

8%

Between threshold and maximum

3% – 10% p.a. cumulative growth

8% to 40% on sliding scale

Maximum

10% p.a. cumulative growth

40%

Adjusted EPS growth will be calculated by comparing Adjusted EPS for the 2020 financial year with Adjusted EPS for the 2017 financial year. 

ROCE performance condition (40% of award)

Below threshold

Threshold

Between threshold and maximum

Maximum

Average ROCE

% of award vesting

<8%

8%

8% – 10%

10%

0%

10%

10% to 40% on sliding scale

40%

Average ROCE will be calculated as an average of ROCE for the 2018, 2019 and 2020 financial years. 

The above targets have been set to exclude the impact of LEGOLAND New York since this is not expected to open until Spring 2020 and so to ensure 
a consistent basis of testing underlying performance, the above targets will exclude its impact in terms of the forecast part year earnings and capital 
expenditure associated with its development. It is expected that the PSP targets for any grants to be made in 2019 will include LEGOLAND New York 
as this award’s performance period will include the first full year of its anticipated trading.

The Committee had previously intended to include LEGOLAND New York in the 2018 PSP award targets (as noted in last year’s Directors’ 
Remuneration Report) but since it will not operate for a full year in 2020, its inclusion in the range of targets has been postponed until the 2019 awards.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201779

Strategic performance condition (20% of award)
With regard to the strategic targets to apply to the 2018 awards, these reflect the Group’s current areas of focus and encompass:

•  Productivity: a range of targets will be set for improving productivity. The targets will measure the benefits from business simplification projects 

and efficiency improvements from investments in systems and processes. 

•  New business development: the targets will be set for the delivery of new attractions and their subsequent performance. This will include new 

Midway attractions, new accommodation and new LEGOLAND parks. 

•  Customer satisfaction: customers are at the heart of our business. We will set customer satisfaction targets and measure performance based on 

survey data. 

Each of the above categories will carry one-third weighting. Achieving threshold performance will generate 25% vesting with 100% achieved for 
delivering the maximum target. 

The targets are considered commercially sensitive and will be disclosed in full, along with actual performance at the time of vesting, in the 2020 
Directors’ Remuneration Report.

PSP awards will be subject to potential withholding or clawback during the five year period following the date of award in exceptional circumstances of 
evidence coming to light of misconduct justifying summary dismissal or of a material misstatement of the financial accounts or an error in the calculation 
of the extent of payment or vesting of an incentive.

Employee Share Plan
Invitations to UK employees (including Executive Directors) to participate in the Employee Sharesave Plan (UK Sharesave Plan) have been issued each 
year from 2014. Similar invitations were issued to relevant employees under the US Employee Stock Purchase Plan and the Overseas Sharesave Plan.

Invitations for the next award under each of these plans commence in March 2018.

Non-executive Director remuneration
The table below shows the current fee structure for Independent Non-executive Directors. Independent Non-executive Director fees are determined 
by the full Board except for the fee for the Chairman of the Board, which is determined by the Remuneration Committee.

Fees as at January 2018

Basic fee for UK-based Non-executive

Basic fee for overseas-based Non-executive

Senior Independent Director additional fee

Audit Committee Chairman additional fee

Remuneration Committee Chairman additional fee

Chairman of the Board all-inclusive fee

£50,000 plus a travel allowance of £1,000 per Board meeting attended in person

2018

£50,000

£10,000

£10,000

£10,000

£250,000

As from 1 April 2018 the basic fee for Non-executive Directors and the Chairman will increase by 1.5% and the additional fee for the Audit Committee 
Chairman will increase by £1,000 to better reflect the time commitments of the position. 

There are no fees paid for membership of Board Committees nor to the shareholder representative Non-executive Director.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
80

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

AUDITED INFORMATION
The information provided in this section of the Directors’ Remuneration Report up until the ‘Unaudited information’ heading on page 85 is subject to audit.

Single total figure of remuneration in 2017
The following table sets out the total remuneration for Executive Directors and Non-executive Directors for 2017 with prior year comparatives for 2016.

All figures shown in £000

Executive Directors

Nick Varney

Anne-Francoise Nesmes

Non-executive Directors

Sir John Sunderland

Charles Gurassa

Ken Hydon

Fru Hazlitt

Trudy Rautio

Rachel Chiang

Søren Thorup Sørensen 

All figures shown in £000

Executive Directors

Nick Varney

Anne-Francoise Nesmes

Former Executive Director

Andrew Carr (7)

Non-executive Directors

Sir John Sunderland

Charles Gurassa

Ken Hydon

Fru Hazlitt

Trudy Rautio

Rachel Chiang(8)

Søren Thorup Sørensen 

Salary 
and fees(1)

Benefits(2)

Annual

bonus(3)

Long term
incentives(4)

Other(5)

Pension(6)

Total

2017

597

387

250

70

60

50

59

59

–

21

17

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

185

–

–

–

–

–

–

–

–

2016

–

4

–

–

–

–

–

–

–

131

85

–

–

–

–

–

–

–

934

493

250

70

60

50

59

59

–

Salary 
and fees(1)

Benefits(2)

Annual

bonus(3)

Long term
incentives(4)

Other(5)

Pension(6)

Total

583

160

205

250

70

60

50

57

57

–

21

8

10

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,296

–

622

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

128

36

45

–

–

–

–

–

–

–

2,028

204

882

250

70

60

50

57

57

–

Notes to the table – methodology:
(1)  Salary and fees – this represents the cash paid or receivable in respect of the period. For Non-executive Directors based outside the UK this includes any travel allowance payable.
(2)  Benefits – this represents the taxable value of all benefits paid or receivable in respect of the period. Executive Directors receive a company car or car allowance, phone costs, income protection 

insurance, an annual medical, private medical insurance and life assurance of four times annual salary. The most significant of these benefits is the car benefit which was £14,355 for the CEO and £12,300 
for the CFO.

(3)  Annual bonus – this is the total annual bonus earned in respect of the period. Two-thirds of this bonus is paid in cash and the remaining third is deferred in shares for three years. Further details relating to 

the 2017 bonus are disclosed below.

(4)  Long term incentives – this column relates to the value of long term awards, the performance period for which ends in the year under review. The first long term incentive award granted post Listing had a 
performance period that ended in 2016. The figure for 2016 has been updated to reflect the vesting of the award based on the share price on the date of vesting (£4.796). The second long term incentive 
award had a performance period that ended in 2017. The figure for 2017 reflects the vesting of the award based on the average closing share price for the final quarter of 2017 (£3.833). Further details 
are given in the ‘Outstanding awards under the PSP’ note on page 84.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
81

Notes to the table – methodology (continued):
(5)  Other – this column relates to the value of the grant of options under the UK Sharesave Plan. The grant has been valued for the 2017 grant at 20.6% of the market value of shares under option which is 
the IFRS 2 valuation for this award. At the date of grant the face value was £4.9503 and the exercise price was £3.9603, being a 20% discount under the UK Sharesave Plan rules. None of the Executive 
Directors participated in the 2016 UK Sharesave Plan.

(6)  Pension – Executive Directors receive a Company contribution worth 25% of salary. Nick Varney receives this contribution as a cash allowance and Anne-Francoise Nesmes receives this as a contribution 
to the Group Personal Pension Plan up to the annual allowance and, in respect of the balance, as a cash allowance. This figure represents the benefit received by the Directors in respect of the period.
(7)  Details shown for Andrew Carr for 2016 are his salary, pension and benefits from 27 December 2015 to 31 July 2016 plus the vesting value of his 2013 PSP award, the performance period for which ended 
in 2016. Andrew continued to work for the Company until 31 October 2016 and details of his pay for that period are set out on page 82. Andrew Carr retired on 31 October 2016, at which date his salary 
was £351,900.

(8)  Rachel Chiang joined the Board on 1 January 2016. Fees shown in the table are from that date to 31 December 2016.

Additional disclosures in respect of the single figure table

Annual bonus 
Executive Directors are participants in the central bonus plan. The maximum annual bonus opportunity for the Executive Directors for 2017 was  
150% of salary for the CEO and 135% of salary for the CFO. One-third of any bonus earned is deferred into shares for three years under The Merlin 
Entertainments plc Deferred Bonus Plan. 

The maximum potential annual bonus that could be paid to Executive Directors in respect of 2017 performance was determined by underlying 
operating profit performance with targets set by reference to the Group budget. 20% of that potential bonus was additionally subject to satisfaction  
of individual objectives. Performance measures and targets applying to the 2017 annual bonus are set out below.

In 2017 no bonus was payable to employees under the central bonus plan, including the Executive Directors, since the financial threshold for payment  
of bonus was not achieved.

Performance 
measure

Underlying 
operating profit

Proportion of bonus 
determined by 
measure

80%

Individual objectives 20%(1)

Actual performance

% of maximum  
bonus payable

£323 million(2)

0%

0% as threshold 
profit target was  
not achieved

Threshold 
performance

£327.1 million 
(0% of bonus 
payable)

Target performance

£348 million 
(40% of bonus 
payable)

Maximum 
performance

£368.9 million 
(80% of bonus 
payable)

Following the year end, the Committee assessed performance 
against the individual objectives for each Director for 2017.

CEO:   The CEO met the majority of his personal objectives 

which comprised development of the pipeline in support 
of the new business targets for new LEGOLAND parks, 
accommodation and Midway openings, health and safety, 
talent management and visitor satisfaction.

CFO:   The CFO met the majority of her personal objectives 
which comprised simplifying business plan processes, 
assessing the future finance organisation model to 
support Merlin’s international growth, delivering a 
successful bond issue, productivity savings and talent 
management.

TOTAL

0% (CEO)
0% (CFO)

(1)  The maximum annual bonus payout that can be received as a result of individual objectives is scaled back to the extent that the actual underlying operating profit falls short of the maximum payout.
(2)  As reported on a statutory 52 week basis. 

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
82

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

Scheme interests awarded during the financial year

Performance Share Plan awards 
An award was granted under the PSP to selected senior executives, including Nick Varney and Anne-Francoise Nesmes, on 30 March 2017. These awards 
are subject to the performance conditions described below and will vest on 30 March 2020.

Type of award

Maximum  
number
of shares(1)

Face value 
(£)

Face value  
(% of base  
salary)

Threshold  
vesting  

(% of award)

For EPS element  

End of 
performance 
period

Nick Varney

Performance shares

315,947

£1,501,064

250%

10% of award (max 50%)

Anne-Francoise Nesmes

Performance shares

182,330

£866,250

For ROCE element 
12.5% of award (max 50%)

225%

28 December 2019

(1)  The maximum number of shares that could be awarded has been calculated using the closing share price on 29 March 2017 of £4.751 and is stated before the impact of reinvestment of the dividends 

paid since grant.

EPS performance condition (50% of award)

Below threshold

Threshold

Adjusted EPS growth

<7% p.a. cumulative growth

7% p.a. cumulative growth

% of award vesting

0%

10%

Between threshold and maximum

7% – 14% p.a. cumulative growth

10% to 50% on sliding scale

Maximum

14% p.a. cumulative growth

50%

Adjusted EPS growth will be calculated by comparing Adjusted EPS for the 2019 financial year with Adjusted EPS for the 2016 financial year. Adjusted EPS is defined on page 152.

ROCE performance condition (50% of award)

Below threshold

Threshold

Between threshold and maximum

Maximum

Average ROCE

% of award vesting

<9%

9%

9% – 13%

13%

0%

12.5%

12.5% to 50% on sliding scale

50%

Average ROCE will be calculated as an average of ROCE for the 2017, 2018 and 2019 financial years. ROCE is defined on page 153.

Payments to past Directors
As disclosed in last year’s Annual Report on Remuneration, Andrew Carr stepped down from the Board on 31 July 2016 and ceased employment 
on 31 October 2016. He was treated as a good leaver for the purposes of his outstanding PSP awards. Following the application of the relevant 
performance targets and a reduction to his outstanding awards to reflect the proportion of the relevant vesting periods for which he was employed, 
129,703 shares relating to the 2013 PSP award vested on 3 April 2017 (disclosure of actual performance against the targets set was disclosed in last 
year’s Annual Report on Remuneration) and 99,167 shares will vest on 3 April 2018 in connection with his 2015 PSP award (see disclosure of actual 
performance against the 2015 PSP award targets on page 84). There are no further payments to be made in connection with his cessation 
of employment.

Payments for loss of office
There were no payments for loss of office to Directors during 2017.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201783

Statement of Directors’ shareholding and share interests
A shareholding requirement of 200% of base salary by the fifth anniversary of appointment applies to the Executive Directors. The CEO had a shareholding 
that exceeded that requirement at 30 December 2017. The CFO joined in August 2016 and is in the process of building up her shareholding to meet the 
requirement by her fifth anniversary. 

Executive Directors are expected to achieve the shareholding requirement primarily by retaining at least 50% of any share awards that vest under the 
PSP and the Deferred Bonus Plan (after selling sufficient shares to satisfy tax liabilities). Individuals are expected to be compliant with their shareholding 
requirement within five years of that individual becoming subject to the requirement. The Committee reviews ongoing individual performance against 
the shareholding requirement at the end of each financial year.

Current shareholding requirements and the number of shares held by Directors are set out in the table below.

Director

Nick Varney(3), (6)

Anne-Francoise Nesmes(3), (5)

Sir John Sunderland(4) 

Charles Gurassa

Ken Hydon

Fru Hazlitt

Trudy Rautio

Rachel Chiang

Søren Thorup Sørensen

Value of shareholding 
at 30 December 
2017 as a % of salary 
(shareholding 
requirement target)

4,003% (200%)

9% (200%)

–

–

–

–

–

–

–

Shares owned 
outright at 
30 December 
2017

6,622,936

10,000

531,044

31,746

62,233

31,746

11,250

–

–

Number of shares

Interests in share incentive  
schemes, awarded without 
performance conditions at 
30 December 2017

Interests in share 
incentive schemes, 
awarded subject to 
performance  
conditions at 

30 December 2017(2)

Sharesave

2,780

4,545

–

–

–

–

–

–

–

Deferred 
Bonus(1)

67,327

–

–

–

–

–

–

–

–

PSP

987,925

368,339

–

–

–

–

–

–

–

Notes to the table:
(1)  In accordance with the Deferred Bonus Plan rules, the Committee has determined that an additional award of shares will be made in respect of shares which vest under Deferred Bonus Plan awards to 
reflect the value of dividends which would have been paid on those shares during the deferral period (calculated on the assumption that dividends are reinvested in Company shares on a cumulative 
basis). The total number of shares shown in this table includes 1,241 shares for Nick Varney which relate to assumed reinvestment of the dividends paid since grant on Deferred Bonus Plan awards. 

(2)  Further details relating to the PSP grants are summarised in the table overleaf. 
(3)  For the purposes of determining Executive Director shareholdings, the individual’s salary and the share price as at 29 December 2017 has been used (£3.629).
(4)  Of the total shares held by Sir John Sunderland, 1,644 shares are held by a connected person and 33,428 shares are held by trusts of which Sir John is a trustee and which members of his family are 

beneficiaries.

(5)  Of the total shares held by Anne-Francoise Nesmes, 5,500 are held by a connected person.
(6)  Nick Varney exercised 3,036 options in the year under the UK Employee Sharesave Plan.

Between 30 December 2017 and the date of this report there were no changes in the shareholdings outlined in the above table except that Trudy 
Rautio acquired 19,000 shares which are held in a trust of which she is a Trustee.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201784

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

Outstanding awards under the PSP

Date of grant

Date of vesting

2 April 2015
1 April 2016
30 March 2017

2 April 2018
1 April 2019
30 March 2020

Nick Varney

Anne-Francoise 

Nesmes

1 September 2016
30 March 2017

2 September 2019
30 March 2020

Maximum 
number 
of shares

Dividend 
equivalent 
shares(1)

Performance 
period

Performance condition(2)

328,846
313,592
315,947

180,431
182,330

15,157
9,525
4,858

2,774
2,804

2015-2017
2016-2018
2017-2019

2016-2018
2017-2019

EPS: 10% vests for 7% p.a. cumulative 
growth, increasing to 50% vesting for 
14% p.a. cumulative growth
ROCE: 12.5% vests for average ROCE 
of 9%, increasing to 50% vesting for 
average ROCE of 13%

(1)  In accordance with the PSP rules, the Committee has determined that an additional award of shares will be made in respect of shares which vest under PSP awards to reflect the value of dividends which 
would have been paid on those shares during the vesting period (calculated on the assumption that dividends are reinvested in Company shares on a cumulative basis). The figures in the table above 
relate to assumed reinvestment of the dividends paid since grant.

(2)  Full details of performance conditions can be found in the Directors’ Remuneration Reports for the year in which the grants were made.

As disclosed in the 2015 Annual Report and Accounts, the performance period for the 2 April 2015 awards was the three financial years to 
30 December 2017. The calculation of the performance conditions is as follows:

•  Adjusted EPS growth – by comparing EPS for the financial year ending 30 December 2017 with EPS for the financial year ending 27 December 2014. 

The Adjusted EPS for the financial year ended 27 December 2014 was 17.7 pence.

•  Average ROCE – an average of ROCE for the three individual financial years ending 26 December 2015, 31 December 2016 (53 weeks) and 

30 December 2017.

The compound annual growth rate of Adjusted EPS over the performance period was 5.1% and the average Return on Capital Employed was 9.2%. 
The performance conditions set out above yield a vesting of 14.0% of maximum. 

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201785

UNAUDITED INFORMATION
The information provided in this section of the Directors’ Remuneration Report is not subject to audit.

Performance graph and CEO remuneration table 
The chart below compares the Total Shareholder Return performance of the Company over the period from Listing to 30 December 2017 to the 
performance of the FTSE 350 Index. This index has been chosen because it is a recognised equity market index of which Merlin is a member. The base 
point in the chart for Merlin equates to the Offer Price of 315 pence.

n Merlin Entertainments
n FTSE 350

00%

00%

00%

100%

)
0
5
3

E
S
T
F
(

g
n
i
t
s
i
L

f

o

e
t
a
d

e
h
t

n
o
/
)
n

i
l
r
e
M

(

e
c
i
r
P

r
e
f
f

O
e
h
t

t
a

d
e
t
s
e
v
n

i

0
0
1
£

f

o

l

e
u
a
V

150

140

130

120

110

100

90

Listing
(13 November 2013)

2013 year end
(28 December 2013)

2014 year end
(27 December 2014)

2015 year end
(26 December 2015)

2016 year end
(31 December 2016)

2017 year end
(30 December 2017)

The table below summarises the CEO single figure for total remuneration, annual bonus payouts and PSP vesting levels as a percentage of maximum 
opportunity over this period.

Salary and benefits(2) £000

Pension £000

Bonus £000

Sub total £000

PSP Long Term Incentive Plan(3) £000

CEO single figure of remuneration £000

2013(1)

75

18

58

151

n/a

151

Annual bonus payout (as a % of maximum opportunity)

n/a (no maximum 
limit applied in 2013)

2014

596

127

859

1,582

–

1,582

100%

2015

605

128

–

733

–

733

0%

PSP vesting outturn (as a % of maximum opportunity)

n/a (no award  

vested in 2013)

n/a (no award  

vested in 2014)

n/a (no award  

vested in 2015)

2016

604

128

–

732

1,296

2,028

0%

46.5%

2017

618

131

– 

749

185

934

0%

14.0%

(1) From Listing on 13 November 2013 to 28 December 2013.
(2) Includes value of options under UK Sharesave Plan. 
(3) Relates to performance from 28 December 2013.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
86

GOVERNANCE

DIRECTORS’ 
REMUNERATION 
REPORT (CONTINUED)

Percentage change in remuneration of the CEO
The table below indicates the change in the CEO’s remuneration between 2016 and 2017 and the change in average remuneration for other UK 
permanent employees between 2016 and 2017. The Remuneration Committee believes that the UK workforce is the most appropriate comparator for 
this analysis for the UK based CEO.

CEO 

Average for all UK permanent employees

Salary 
increase(1)

Benefits increase/

decrease(2)

2.25%

2.25%

0%

0%

Annual bonus 
increase/
decrease(3)

0%

0%

(1)  As noted on page 77, due to the change of the annual pay review date, Nick Varney received an increase of 1.0% in October 2016 and an increase of 2.25% in April 2017. Both of these increases were in 
line with the average increase for all UK permanent employees. In accordance with her contract Anne-Francoise Nesmes received a first review of her salary in October 2017, reflecting a 2.25% increase.

(2)  The CEO’s benefits remained at the same level as the previous year.
(3)  For comparative purposes, the annual bonus % for the CEO is compared to the average for the participants in the central bonus plan.

Relative importance of the spend on pay 
This table illustrates the total expenditure on pay for all of Merlin’s employees compared to distributions to shareholders by way of dividend and share 
buyback. In order to provide context for these figures, underlying operating profit is also shown.

Employee costs

Distribution to shareholders

Underlying operating profit

2016 
£m 

382

67

320

2017 
£m

420

74

323

Increase/
(decrease)

10.0%

11.0%

0.9%

Consideration by the Directors of matters relating to Directors’ remuneration
The Committee has been chaired throughout the year by Charles Gurassa. The Committee has comprised the Chairman of the Board, the Chairman of 
the Committee, Ken Hydon, Fru Hazlitt and Trudy Rautio.

The Committee met three times during 2017. The CEO, CFO, Group HR Director, Group Compensation and Benefits Director, Søren Thorup 
Sørensen and the Group General Counsel and Company Secretary (in his role as secretary to the Committee) were also present at some of these 
meetings by invitation. 

The Committee is responsible for determining all aspects of Executive Director pay. It also monitors pay arrangements for other senior executives and 
oversees the operation of all share plans. Full terms of reference of the Committee are available on our website under Investor Relations – Corporate 
Governance. 

Deloitte LLP was appointed by the Company in 2013 to provide advice on executive remuneration matters. During the year the Committee received 
independent and objective advice from Deloitte, principally on the drafting of the Remuneration Report, shareholder consultation and market practice. 
Deloitte was paid £30,450 in fees during 2017 for these services (charged on a time plus expenses basis). Deloitte is a founding member of the 
Remuneration Consultants Group and as such, voluntarily operates under the code of conduct in relation to executive remuneration consulting in the 
UK. In addition, other practices of Deloitte, separate from the executive remuneration practice, have provided indirect tax advice to the Company 
during the year.

Following a review of executive remuneration advisers, Korn Ferry were appointed after a competitive tender by the Remuneration Committee on 
7 November 2017 to replace Deloitte LLP and were paid £16,800 in fees during the remainder of 2017 (charged on a time plus expenses basis). Korn 
Ferry is also a member of the Remuneration Consultants Group and operates under its code of conduct in relation to executive remuneration 
consulting in the UK. Korn Ferry has not provided any other services to the Company during the year.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201787

Shareholder voting on the Remuneration Report
At the relevant Annual General Meetings, strong shareholder support was received for our resolutions on remuneration as summarised below.

Approval of the Policy Report (2017)

Approval of the Annual Report on Remuneration (2017)

Votes for

Votes against

Votes withheld

866.1 million (95.8%)

38.2 million (4.2%)

874.2 million (97.5%)

22.6 million (2.5%)

0.1 million

7.6 million

External Board appointments
Executive Directors are normally entitled to accept external appointments outside the Company with the consent of the Board. Any fees received may 
be retained by the Director.

As at the date of this report, neither of the Executive Directors held an external appointment for which they received a fee.

Annual General Meeting
The Annual Report on Remuneration section of this Remuneration Report will be submitted for an advisory shareholder vote at our Annual General 
Meeting to be held on 27 April 2018. 

On behalf of the Board

Charles Gurassa
Chairman of the Remuneration Committee
28 February 2018

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201788

GOVERNANCE

DIRECTORS’ 
REPORT

The Directors have pleasure in submitting their 
report and the audited financial statements for 
the 52 week period ended 30 December 2017. 
Comparative figures relate to the 53 weeks 
ended 31 December 2016.

The Code can be viewed on the website of the 
Financial Reporting Council (www.frc.org.uk). 
The DTRs and the Listing Rules can be viewed 
on the website of the Financial Conduct 
Authority (www.fshandbook.info).

Corporate Governance Report
•  Corporate Governance Statement – pages 

50 to 51.

•  Directors during the year – pages 52 to 53.
•  Directors’ indemnities and insurance –  

page 56.

•  Corporate Governance Report – pages 54 

to 57.

•  Relationship agreements – details of the 
agreements with KIRKBI are located on 
page 56.

•  Related parties and significant contracts – 
information on contractual matters is on 
pages 56 to 57.

•  Share capital, substantial holdings and related 
matters – details about these are located on 
page 56.

•  Audit information – page 57.
•  Directors – information with regard to the 
appointment and replacement of Directors 
can be found on page 58.
Internal controls and risk management 
systems in relation to the preparation of 
accounts – pages 61 to 65.

• 

Financial statements
•  Capitalised interest – note 2.3
•  Financial instruments – note 4.3
•  Financial risk management – note 4.3

The Directors’ Report itself contains the 
sections detailed below.

Branches outside the UK
Merlin Entertainments plc has no branches 
outside the UK.

Dividend 
An interim dividend of 2.4 pence per share was 
paid on 25 September 2017 to shareholders on 
the Register on 18 August 2017. A final dividend 
for the year ended 30 December 2017 of 
5.0 pence per share will be recommended for 
payment to shareholders. The final dividend will 
be proposed to shareholders for approval at the 
next Annual General Meeting of the Company.

In order to make our Annual Report and 
Accounts more accessible, a number of the 
sections usually included in this report can now 
be found in other areas of this document.

Page references for the sections that can be 
found elsewhere are detailed below:

Strategic Report
•  Business review and future developments – 

this can be found on pages 6 to 49.

•  Research and development – details about 

Merlin Magic Making and New Openings are 
located on pages 24 to 25.

•  Employees – employee and gender diversity 
statistics can be found on pages 40 to 43.
•  Employee engagement – details of how we 
engage and develop our employees are 
detailed on pages 40 to 43.

•  Disabled persons – information regarding 

visitor accessibility and employment practices 
is located on pages 44 to 45.

•  Greenhouse gas reporting – details of the 
Group’s carbon dioxide emissions can be 
found on page 47.

Alignment with the UK Corporate 
Governance Code
More detail on the Board’s approach to 
governance and the Group’s alignment with the 
five core principles in the Code can be found 
elsewhere in the Annual Report as follows:
•  Leadership – for more information on 

how clear divisions of responsibilities are 
maintained at the head of the Company 
see pages 50 to 57. 

•  Effectiveness – for more information on 

how the Board ensures it remains effective 
see pages 54 to 57. 

•  Accountability – for more information on 

how the Board presents a fair, balanced and 
understandable assessment of Merlin’s 
position and prospects see pages 61 to 65.
•  Remuneration – for more information on 
Directors’ remuneration and how it is 
designed to promote the long term success 
of the Group see pages 66 to 87.

•  Relations with shareholders – for more 

information on how the Board maintains a 
dialogue with its shareholders based on the 
mutual understanding of objectives see 
page 57. 

Going concern 
The Directors consider that the Group has 
adequate financial resources to continue 
operating for the next 12 months and that it 
is therefore appropriate to adopt the going 
concern basis in preparing the financial 
statements. The Directors have satisfied 
themselves that the Group is in a sound financial 
position and that it has access to sufficient 
cash funds and borrowing facilities and can 
reasonably expect those facilities to be available 
to meet the Group’s foreseeable cash 
requirements. 

The Viability Statement is set out in the Principal 
Risks section on page 39. 

Political donations
No political donations were made during 
the year.

Approval of Annual Report 
The Strategic Report, Corporate Governance 
Statement and Report and the Directors’ 
Report were approved by the Board on 
28 February 2018.

For and on behalf of the Board

Matthew Jowett
General Counsel and Company Secretary
28 February 2018

Merlin Entertainments plc
Registered number 08700412

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201789

We consider the Annual Report and Accounts, 
taken as a whole, is fair, balanced and 
understandable and provides the information 
necessary for shareholders to assess the 
Group’s position and performance, business 
model and strategy.

Nick Varney
Chief Executive Officer
28 February 2018

Anne-Francoise Nesmes
Chief Financial Officer
28 February 2018

DIRECTORS’ 
RESPONSIBILITIES 
STATEMENT

The Directors are responsible for preparing the 
Annual Report and the Group and parent 
Company financial statements in accordance 
with applicable law and regulations.

Company law requires the Directors to 
prepare Group and parent Company financial 
statements for each financial year. Under 
that law they are required to prepare the 
Group financial statements in accordance with 
International Financial Reporting Standards 
as adopted by the European Union (IFRSs 
as adopted by the EU) and applicable law 
and have elected to prepare the parent 
Company financial statements in accordance 
with UK accounting standards including FRS 
101 ‘Reduced Disclosure Framework’. 

Under company law the Directors must 
not approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and parent Company and of their profit or 
loss for that period. In preparing each of 
the Group and parent Company financial 
statements, the Directors are required to: 

•  Select suitable accounting policies and then 

apply them consistently.

•  Make judgements and estimates that are 
reasonable, relevant, reliable and prudent.
•  For the Group financial statements, state 
whether they have been prepared in 
accordance with IFRSs as adopted by the EU.

•  For the parent Company financial 

statements, state whether applicable UK 
accounting standards have been followed, 
subject to any material departures disclosed 
and explained in the parent Company 
financial statements.

•  Assess the Group and parent Company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related to 
going concern.

•  Use the going concern basis of accounting 
unless they either intend to liquidate the 
Group or the parent Company or to cease 
operations, or have no realistic alternative 
but to do so.

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
Company’s transactions and disclose with 
reasonable accuracy at any time the financial 
position of the parent Company and enable 
them to ensure that its financial statements 
comply with the Companies Act 2006. They 
are responsible for such internal control as 
they determine is necessary to enable the 
preparation of financial statements that are 
free from material misstatement, whether 
due to fraud or error, and have general 
responsibility for taking such steps as are 
reasonably open to them to safeguard the 
assets of the Group and to prevent and 
detect fraud and other irregularities.

Under applicable law and regulations, 
the Directors are also responsible for 
preparing a Strategic Report, Directors’ 
Report, Directors’ Remuneration Report 
and Corporate Governance Statement that 
complies with that law and those regulations.

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the UK 
governing the preparation and dissemination 
of financial statements may differ from 
legislation in other jurisdictions.

We confirm that to the best of our knowledge:

•  The financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and fair 
view of the assets, liabilities, financial position 
and profit or loss of the Company and the 
undertakings included in the consolidation 
taken as a whole.

•  The Directors’ Report and the other 

sections of this report referred to therein 
include a fair review of the development and 
performance of the business and the position 
of the issuer and the undertakings included 
in the consolidation taken as a whole, 
together with a description of the principal 
risks and uncertainties that they face.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201790

INDEPENDENT AUDITOR’S 
REPORT

TO THE MEMBERS OF MERLIN ENTERTAINMENTS PLC 

1 Our opinion is unmodified 
We have audited the financial statements of Merlin Entertainments plc 
(the Company) for the 52 week period ended 30 December 2017 which 
comprise the consolidated income statement, consolidated statement of 
comprehensive income, consolidated statement of financial position, 
consolidated statement of changes in equity, consolidated statement of 
cash flows, Company statement of financial position, Company statement 
of changes in equity and the related notes, including the accounting 
policies in note 1.1. 

In our opinion: 
•  the financial statements give a true and fair view of the state of the 

Group’s and of the parent Company’s affairs as at 30 December 2017 
and of the Group’s profit for the period then ended; 

•  the Group financial statements have been properly prepared in 
accordance with International Financial Reporting Standards as 
adopted by the European Union; 

•  the parent Company financial statements have been properly 

prepared in accordance with UK accounting standards, including FRS 
101 Reduced Disclosure Framework; and 

•  the financial statements have been prepared in accordance with the 
requirements of the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation. 

Basis for opinion 
We conducted our audit in accordance with International Standards on 
Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities are 
described below. We believe that the audit evidence we have obtained is 
a sufficient and appropriate basis for our opinion. Our audit opinion is 
consistent with our report to the Audit Committee. 

We were appointed as auditor by the Directors on 30 September 2013. 
The period of total uninterrupted engagement to date is for the five 
financial periods ended 30 December 2017. We have fulfilled our ethical 
responsibilities under, and we remain independent of the Group in 
accordance with, UK ethical requirements including the FRC Ethical 
Standard as applied to listed public interest entities. No non-audit 
services prohibited by that standard were provided.

Overview

Materiality:
Group financial 
statements as a whole

Coverage: 
by full scope audit 
procedures

Risks of material misstatement

£14.5 million (2016: £14.5 million)
5.4% (2016: 5.2%) of  
Group profit before tax

82% (2016: 79%) of  
total profits and losses(1)

Recurring risks

Carrying value of 
Resort Theme Parks 
goodwill

Revenue recognition

Recoverability of parent 
Company’s investment 
in and inter-group 
balances with 
subsidiaries

vs 2016

tu

tu

tu

(1)  Total profits and losses coverage is calculated by considering absolute profits and losses before 

tax, after eliminating inter-group interest income and expense, foreign exchange movements 
on inter-group loans, and inter-group dividends. 

 
91

2 Key audit matters: our assessment of risks of material misstatement
Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements and include 
the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those which had the greatest effect 
on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. We summarise below the key 
audit matters, in decreasing order of audit significance, in arriving at our audit opinion above, together with our key audit procedures to address those 
matters and, as required for public interest entities, our results from those procedures. The matters and results were addressed based on procedures 
solely undertaken for the purpose of forming our opinion on the financial statements as a whole, and are consequently incidental to that opinion. We 
therefore do not provide a separate opinion on these matters.

Carrying value of Resort Theme Parks 
goodwill

£209 million (2016: £202 million)

Refer to pages 61 to 65 (Audit Committee 
Report) and pages 114 to 116 (accounting policy 
and financial disclosures).

Risk vs 2016: tu

The risk

Forecast based valuation:
A history of business combinations results in 
significant goodwill balances. The Resort 
Theme Parks (RTP) Operating Group is 
capital intensive and unlike the other 
Operating Groups has not generated 
headroom via growth from new site 
openings. As RTP has been impaired in the 
past and has a small amount of headroom 
there is a risk that its goodwill will not be 
supportable by its continuing operations.

The estimated recoverable amount is 
subjective due to the inherent uncertainty 
involved in forecasting future cash flows and 
determining the most appropriate rate to 
discount them.

In particular, the recovery rate of the UK 
theme parks, especially Alton Towers, 
following the accident on ‘The Smiler’ ride in 
2015, is a materially sensitive assumption 
supporting the RTP goodwill valuation.  

Our response

Our procedures included: 

Extrapolating past forecasting accuracy: 
assessing five years’ historical accuracy of the 
Group’s forecasting and building comparable 
variations in forecasting accuracy into our 
own models that were used to re-perform 
the valuation;

Historical accuracy: comparing expected 
changes in cash flows (from activities such as 
new promotions and customer experience 
improvements) and the planned cost base, against 
the past results of similar activities carried out by 
the Group; 

Benchmarking assumptions: benchmarking 
Group earnings multiple and discount rates 
(including the underlying assumptions used) 
against market data, including publicly available 
analysts’ reports and peer comparison using our 
own valuation experts; 

Sensitivity analysis: assessing the 
reasonableness of management’s sensitivity 
analysis, which included calculating the impact 
of changes in key assumptions, performing 
breakeven analysis of the earnings multiple, 
discount rates, forecast cash flows, and modelling 
the cash flows of a base case scenario;

Comparing valuations: comparing the sum of 
the discounted cash flows across the Group to 
the Group’s market capitalisation to assess the 
reasonableness of the future cash flows, discount 
rate and long term growth rate; and

Assessing transparency: assessing whether 
the Group’s sensitivity disclosures regarding the 
impairment testing adequately reflect the risks 
inherent in the valuation of goodwill. 

Our results 
•  We found the resulting estimate of the 

recoverable amount of Resort Theme Parks 
goodwill to be acceptable (2016: acceptable).

 
 
92

INDEPENDENT AUDITOR’S 
REPORT (CONTINUED)

TO THE MEMBERS OF MERLIN ENTERTAINMENTS PLC 

Revenue recognition

£1,594 million (2016: £1,457 million)

Refer to pages 61 to 65 (Audit Committee 
Report) and page 103 (accounting policy).

Risk vs 2016: tu

The risk

Accurate recording:
Merlin’s revenues come from a number of 
different channels, locations and systems, 
sometimes featuring manual processes to match 
past purchases to redemptions or to transfer 
data to the finance systems. 

Our response

Our procedures included: 

Control design: testing of the general IT control 
environment of the systems used to record 
revenue and evaluating controls over the revenue 
process including their operating effectiveness; 

The low value of individual transactions means 
individual errors would be insignificant, however 
they would be difficult to detect and the high 
volume of transactions mean systemic failure 
could lead to errors that aggregate into  
material balances. 

Control operation: testing the design, 
implementation and operating effectiveness of 
manual controls supporting revenue recognition, 
including reconciliations of till records to cash 
banked and to revenue journal entries in the 
accounting records; 

Expectation vs outcome: forming an 
expectation for revenue by analysing total cash 
received per bank statements as adjusted for 
non-revenue transactions, sales taxes collected 
and balance sheet movements and comparing this 
expectation to revenue recognised; and

Tests of detail: agreeing a sample of revenue 
transactions to bank statements or other 
supporting information. 

Testing of deferred and accrued revenue balances 
through agreeing back to ticketing system records 
and re-computing any manual calculations.

Our results 
•  We found the recording of the revenue to be 

acceptable (2016: acceptable).

Our response

Our procedures included: 

Tests of detail: for the investment and 
inter-group balances where the carrying amount 
exceeded the net asset value, comparing the 
carrying amount of the investment and inter-
group receivable balances with the expected 
value of the business based on the Group’s 
market capitalisation as adjusted by monetary 
assets and liabilities held by the parent Company. 

Our results
•  We found the Group’s assessment of the 
recoverability of the investment in and 
inter-group receivable balances from 
subsidiaries to be acceptable  
(2016: acceptable).

Recoverability of the parent 
Company’s investment in and inter-
group receivable balances with 
subsidiaries

£4,581 million (2016: £4,344 million)

Refer to pages 61 to 65 (Audit Committee 
Report) and pages 145 to 149 (accounting 
policy and financial disclosures).

Risk vs 2016: tu

The risk

Low risk, high value:
The carrying amount of the parent Company’s 
investment in and inter-group receivable 
balances from subsidiaries represents 99.8% 
(2016: 100%) of the parent Company’s total 
assets. Their recoverability does not lead to a 
high risk of significant misstatement, nor is it 
subject to significant judgement. However, due 
to their materiality in the context of the 
parent Company financial statements, this is 
considered to be the area that had the 
greatest effect on our overall parent  
Company audit. 

We continue to perform procedures over the valuation of the Group’s other non-current assets. However, as we have concluded there are less 
significant judgements made and a low risk of misstatement, we have not assessed this area as one of the most significant risks in our current year audit 
and, therefore, it is not separately identified in our report this year.

93

3 Our application of materiality and an overview of the scope 
of our audit 
Materiality for the Group financial statements as a whole was set at 
£14,500,000 (2016: £14,500,000), determined with reference to a 
benchmark of profit before tax, of which it represents 5.4% (2016: 5.2%). 

Materiality for the parent Company financial statements was set at 
£4,500,000 (2016: £4,500,000) by reference to component materiality. 
This is lower than the materiality we would otherwise have determined 
by reference to total assets, and represents 0.1% of the parent Company’s 
total assets (2016: 0.1%). 

We reported to the Audit Committee any corrected or uncorrected 
identified misstatements affecting profit exceeding £700,000 (2016: 
£700,000) or otherwise exceeding £2,000,000 (2016: £2,000,000), in 
addition to other audit misstatements that warranted reporting on 
qualitative grounds. 

The scope of our work included the audit of 82% (2016: 79%) of the total 
profits and losses that made up Group profit before tax, 75% (2016: 74%) 
of total Group revenue and 75% (2016: 70%) of total Group property, 
plant and equipment. This included the audit, for Group reporting 
purposes, of the financial information of certain components. It also 
included procedures on finance costs and assets established on 
consolidation; the total of these balances were audited at Group level. 
Audits for Group reporting purposes, including those performed by the 
Group audit team, were performed at components in the following 
countries: Australia, China (including Hong Kong), Denmark, Germany, 
Italy, Japan, UK and USA. The components for which we performed work 
other than audits for Group reporting purposes were not individually 
significant but were included in the scope of our Group reporting work 
and provided further coverage over the Group’s results of 7% (2016: 8%) 
of total profits or losses that made up Group profit before tax. We select 
these components on a rotational basis, setting a financial threshold on 
each of the Group profit before tax, Group revenue and Group property, 
plant and equipment and using our assessment of risk to select a sample 
of sites from those that meet at least one of these thresholds. 

The remaining 11% (2016: 13%) of total profits and losses that made up 
Group profit before tax, 14% (2016: 14%) of total Group revenue and 
16% (2016: 16%) of total Group property, plant and equipment were 
represented by a large number of smaller reporting components. None of 
these components individually represent more than 1.2% (2016: 1.8%) of 
any of the total profits or losses that made up Group profit before tax, 
total Group revenue or total Group property, plant and equipment. 

For the remaining components, analysis at an aggregated level was 
performed to re-examine our assessment that there were no significant 
risks of material misstatement within these components.

Profit before tax
£271 million (2016: £277 million)

Profit before tax

Group materiality

Group materiality
£14.5 million 
(2016: £14.5 million)

£14.5 million
Whole financial 
statements materiality
(2016: £14.5 million)

£4.5 million
Range of materiality at 
components (£4.5 million to 
£0.5 million) (2016: £4.5 million
to £0.45 million)

£0.7 million
Misstatements reported to the 
Audit Committee 
(2016: £0.7 million)

Revenue

Total profits and losses

14%

14%

11%

12%

86%
(2016: 86%)  

11%

13%

7%

8%

89%
(2016: 87%)  

74%
75%

79%
82%

Property, plant and equipment

16%
16%

9%

14%

84%
(2016: 84%)  

70%
75%

Key:  

Full scope for Group audit purposes 2017 

Specified risk-focused procedures 2017

Full scope for Group audit purposes 2016

Specified risk-focused procedures 2016

Analysis at an aggregated Group level

94

INDEPENDENT AUDITOR’S 
REPORT (CONTINUED)

TO THE MEMBERS OF MERLIN ENTERTAINMENTS PLC 

The Group team approved the component materialities, which ranged 
from £500,000 to £4,500,000 (2016: £450,000 to £4,500,000) having 
regard to the mix of size and risk profile across components, and where 
applicable, giving consideration to the local statutory materiality set by the 
component teams where this was lower.

The Group audit team carried out audits for Group reporting purposes 
of the financial information of components covering 33% (2016: 34%) of 
the total profits and losses that made up Group profit before tax, 
including the audit of the parent Company. The Group audit team also 
undertook all audit procedures of certain total Group account balances as 
mentioned above, covering a further 4% (2016: 3%) of the total profits 
and losses that made up Group profit before tax.

Strategic Report and Directors’ Report 
Based solely on our work on the other information: 
•  we have not identified material misstatements in the Strategic Report 

• 

• 

and the Directors’ Report; 
in our opinion, the information given in those reports for the financial 
year is consistent with the financial statements; and 
in our opinion, those reports have been prepared in accordance with 
the Companies Act 2006. 

Directors’ Remuneration Report 
In our opinion, the part of the Directors’ Remuneration Report to be 
audited has been properly prepared in accordance with the Companies 
Act 2006. 

Detailed audit and specified procedure instructions were sent to 
component auditors. These instructions covered the significant audit 
areas required to be addressed by these audits, which included the 
relevant risks of material misstatement detailed above, and set out the 
information required to be reported back to the Group audit team. The 
Group audit team visited key component locations in Germany and Japan. 
Additionally we performed inspection of the work covering the key audit 
matters at all component audit teams performing audits for Group 
reporting purposes. Teleconferences were held with all component 
auditors. During these meetings, the Group team provided further input 
to audit risk and strategy, and the findings reported to the Group audit 
team were discussed in more detail and any further work required by the 
Group audit team was then performed by the component auditor.

4 We have nothing to report on going concern
We are required to report to you if:
•  we have anything material to add or draw attention to in relation to 

the Directors’ statement in note 1.1 to the financial statements on the 
use of the going concern basis of accounting with no material 
uncertainties that may cast significant doubt over the Group and 
Company’s use of that basis for a period of at least 12 months from 
the date of approval of the financial statements; or 

•  the related statement under the Listing Rules set out on page 88 is 

materially inconsistent with our audit knowledge. 

We have nothing to report in these respects. 

5 We have nothing to report on the other information in the 
Annual Report and Accounts 
The Directors are responsible for the other information presented in the 
Annual Report together with the financial statements. Our opinion on 
the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except as explicitly 
stated below, any form of assurance conclusion thereon. 

Our responsibility is to read the other information and, in doing so, 
consider whether, based on our financial statements audit work, the 
information therein is materially misstated or inconsistent with the 
financial statements or our audit knowledge. Based solely on that work 
we have not identified material misstatements in the other information. 

Disclosures of principal risks and longer term viability 
Based on the knowledge we acquired during our financial statements 
audit, we have nothing material to add or draw attention to in relation to: 
•  the Directors’ confirmation within page 39 that they have carried out 
a robust assessment of the principal risks facing the Group, including 
those that would threaten its business model, future performance, 
solvency and liquidity; 

•  the Principal Risks disclosures describing these risks and explaining 

how they are being managed and mitigated; and 

•  the Directors’ explanation in the Viability Statement of how they have 
assessed the prospects of the Group, over what period they have 
done so and why they considered that period to be appropriate, and 
their statement as to whether they have a reasonable expectation that 
the Group will be able to continue in operation and meet its liabilities 
as they fall due over the period of their assessment, including any 
related disclosures drawing attention to any necessary qualifications 
or assumptions. 

Under the Listing Rules we are required to review the Viability Statement. 
We have nothing to report in this respect. 

Corporate Governance disclosures 
We are required to report to you if: 
•  we have identified material inconsistencies between the knowledge 
we acquired during our financial statements audit and the Directors’ 
statement that they consider that the Annual Report and financial 
statements taken as a whole is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Group’s position and performance, business model and strategy; or 
•  the section of the Annual Report describing the work of the Audit 

Committee does not appropriately address matters communicated by 
us to the Audit Committee.

We are required to report to you if the Corporate Governance 
Statement does not properly disclose a departure from the 11 provisions 
of the UK Corporate Governance Code specified by the Listing Rules for 
our review. 

We have nothing to report in these respects. 

95

6 We have nothing to report on the other matters on which 
we are required to report by exception 
Under the Companies Act 2006, we are required to report to you if, in 
our opinion: 
•  adequate accounting records have not been kept by the parent 

Company, or returns adequate for our audit have not been received 
from branches not visited by us; or 

•  the parent Company financial statements and the part of the 

Directors’ Remuneration Report to be audited are not in agreement 
with the accounting records and returns; or 

•  certain disclosures of Directors’ remuneration specified by law are not 

made; or 

•  we have not received all the information and explanations we require 

for our audit. 

We have nothing to report in these respects. 

7 Respective responsibilities 
Directors’ responsibilities
As explained more fully in their statement set out on page 89, the 
Directors are responsible for: the preparation of the financial statements 
including being satisfied that they give a true and fair view; such internal 
control as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether 
due to fraud or error; assessing the Group’s and parent Company’s ability 
to continue as a going concern, disclosing, as applicable, matters related 
to going concern; and using the going concern basis of accounting unless 
they either intend to liquidate the Group or the parent Company or to 
cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud, other irregularities, or error, and to issue our 
opinion in an auditor’s report. Reasonable assurance is a high level of 
assurance, but does not guarantee that an audit conducted in accordance 
with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud, other irregularities or error and are 
considered material if, individually or in aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the 
basis of the financial statements. The risk of not detecting a material 
misstatement resulting from fraud or other irregularities is higher than for 
one resulting from error, as they may involve collusion, forgery, intentional 
omissions, misrepresentations, or the override of internal control and may 
involve any area of law and regulation not just those directly affecting the 
financial statements.

A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities. 

Irregularities – ability to detect
We identified areas of laws and regulations that could reasonably be 
expected to have a material effect on the financial statements from our 
sector experience and through discussion with the Directors and other 
management (as required by auditing standards). 

We had regard to laws and regulations in areas that directly affect the 
financial statements including financial reporting (including related 
company legislation) and taxation legislation. We considered the extent of 
compliance with those laws and regulations as part of our procedures on 
the related annual accounts items. 

In addition we considered the impact of laws and regulations in the 
specific area of health and safety, recognising the nature of the Group’s 
activities. With the exception of any known or possible non-compliance, 
and as required by auditing standards, our work in respect of these was 
limited to enquiry of the Directors and other management. 

We communicated identified laws and regulations throughout our team 
and remained alert to any indications of non-compliance throughout the 
audit. This included communication from the Group to component audit 
teams of relevant laws and regulations identified at Group level, with a 
request to report on any indications of potential existence of non-
compliance with relevant laws and regulations (irregularities) in these 
areas, or other areas directly identified by the component team.

As with any audit, there remained a higher risk of non-detection of 
irregularities, as these may involve collusion, forgery, intentional omissions, 
misrepresentations, or the override of internal controls.  

8 The purpose of our audit work and to whom we owe our 
responsibilities 
This report is made solely to the Company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the Company’s 
members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, 
we do not accept or assume responsibility to anyone other than the 
Company and the Company’s members, as a body, for our audit work, for 
this report, or for the opinions we have formed. 

Hugh Green 
(Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
Gateway House
Tollgate
Chandlers Ford
Southampton
SO53 3TG

28 February 2018 

 
 
96

PRIMARY STATEMENTS

CONSOLIDATED INCOME 
STATEMENT

For the 52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

Revenue

Cost of sales

Gross profit

Staff expenses

Marketing

Rent

Other operating expenses

EBITDA(1)

Depreciation and amortisation

Operating profit

Finance income

Finance costs

Profit before tax

Taxation

Profit for the year(2)

Earnings per share

Basic earnings per share (p)

Diluted earnings per share (p)

Dividend per share(3) (p)

Note

2.1

2.1

2.1

2.1

3.1, 3.2

2.3

2.3

2.4

2.5

2.5

4.5

2017
£m

1,594 

(255)

1,339

(420)

(85)

(104)

(256)

474 

(151)

323

3

(55)

271

(62)

209

20.5

20.5

7.4

2016
£m

1,457 

(227)

1,230 

(382)

(75)

(93)

(229)

451 

(131)

320 

3 

(46)

277 

(66)

211 

20.8 

20.7 

7.1

(1)  EBITDA – this is defined as profit before finance income and costs, taxation, depreciation and amortisation and is after taking account of attributable profit after tax of joint ventures.
(2)  Profit for the year for 2017 and 2016 is wholly attributable to the owners of the Company.
(3)  Dividend per share represents the interim paid and final proposed dividend for the year.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201797

PRIMARY STATEMENTS

CONSOLIDATED STATEMENT 
OF COMPREHENSIVE INCOME

For the 52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

Profit for the year

Other comprehensive income

Items that cannot be reclassified to the consolidated income statement

Defined benefit plan remeasurement gains and losses

Income tax on items relating to components of other comprehensive income

Items that may be reclassified to the consolidated income statement

Exchange differences on the retranslation of net assets of foreign operations

Exchange differences relating to the net investment in foreign operations

Cash flow hedges – effective portion of changes in fair value

Income tax on items relating to components of other comprehensive income

Other comprehensive income for the year net of income tax

Total comprehensive income for the year(1)

(1)  Total comprehensive income for 2017 and 2016 is wholly attributable to the owners of the Company.

Note

5.2

2.4

2.4

2017
£m

209

2016
£m

211 

2

–

2

3

(15)

4

(1)

(9)

(7)

202

(6)

1 

(5)

176 

(45)

(3)

(1)

127 

122 

333

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 201798

PRIMARY STATEMENTS

CONSOLIDATED STATEMENT 
OF FINANCIAL POSITION

at 30 December 2017 (2016: 31 December 2016)

Non-current assets

Property, plant and equipment

Goodwill and intangible assets

Investments

Other receivables

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Derivative financial assets

Cash and cash equivalents

Total assets

Current liabilities

Interest-bearing loans and borrowings

Finance leases

Derivative financial liabilities

Trade and other payables

Tax payable

Provisions

Non-current liabilities

Interest-bearing loans and borrowings

Finance leases

Other payables

Provisions

Employee benefits

Deferred tax liabilities

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the Company

Non-controlling interest

Total equity

Note

3.1

3.2

5.1

3.4

2.4

3.4

3.4

4.1

4.2

4.4

3.4

3.5

4.2

4.4

3.4

3.5

5.2

2.4

4.5

2017
£m

2,092

1,018

59

11 

33

2016
£m

1,841 

1,017 

49 

13 

38 

3,213

2,958 

37

100

5

309

451

36 

86 

3

215 

340 

3,664

3,298 

7

1

3

306

37

5

359

1,271

190

28

72

6

171

1,738

2,097

1,567

1,563

4 

1,567

5 

–

5 

300 

39 

3 

352

1,147 

88 

28 

65 

11 

179 

1,518 

1,870 

1,428 

1,424 

4 

1,428

The financial statements were approved by the Board of Directors on 28 February 2018 and were signed on its behalf by:

Nick Varney 
Chief Executive Officer 

Anne-Francoise Nesmes
Chief Financial Officer

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
PRIMARY STATEMENTS

CONSOLIDATED STATEMENT 
OF CHANGES IN EQUITY

For the 52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

At 27 December 2015

Profit for the year

Other comprehensive income for the year 

net of income tax

Total comprehensive income for the year

Shares issued

Equity dividends

Equity-settled share-based payments

At 31 December 2016

Profit for the year

Other comprehensive income for the year 

net of income tax

Total comprehensive income for the year

Shares issued

Equity dividends

Equity-settled share-based payments

At 30 December 2017

Share
capital
£m

Share 
premium 
£m

Translation
reserve
£m

Hedging
reserve
£m

Retained 
earnings
£m

Note

Total 
parent 
equity
£m

Non- 
controlling
interest
£m

10 

–

–

–

–

–

–

10 

–

–

–

–

–

–

–

–

–

–

2 

–

–

2 

–

–

–

8 

–

–

(135)

–

130 

130 

–

–

–

(5)

–

(13)

(13)

–

–

–

10 

10 

(18)

–

–

(3)

(3)

–

–

–

1,270 

211 

(5)

206 

–

(67)

11 

1,145 

211 

122 

333 

2 

(67)

11 

(3)

1,420 

1,424 

–

4

4

–

–

–

1

209

2

211

–

(74)

3

209

(7)

202

8 

(74)

3

1,560

1,563

4 

–

–

–

–

–

–

4 

–

–

–

–

–

–

4 

4.5

4.6

4.5

4.5

4.6

4.5

99

Total 
equity
£m

1,149 

211 

122 

333 

2 

(67)

11 

1,428 

209

(7)

202

8 

(74)

3

1,567

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017100

PRIMARY STATEMENTS

CONSOLIDATED STATEMENT 
OF CASH FLOWS

For the 52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

Cash flows from operating activities

Profit for the year

Adjustments for:

Depreciation and amortisation

Finance income

Finance costs

Taxation

Profit on sale of property, plant and equipment

Working capital changes

Changes in provisions and other non-current liabilities

Tax paid

Net cash inflow from operating activities

Cash flows from investing activities

Interest received

Acquisition of remaining share of joint venture

Acquisition of investments

Purchase of property, plant and equipment

Disposal of property, plant and equipment

Net cash outflow from investing activities

Cash flows from financing activities

Proceeds from issue of share capital

Equity dividends paid

Proceeds from borrowings

Repayment of borrowings

Capital repayments of finance leases

Interest paid

Financing costs

Net cash inflow/(outflow) from financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Effect of movements in foreign exchange

Cash and cash equivalents at end of year

Note

2017
£m

2016
£m

209

151

(3)

55

62

474 

(3)

1

5

477

(64)

413

1

–

(12)

(336)

4

(343)

8 

(74)

178 

(43)

(1)

(46)

(2)

20

90

215 

4

309

211

131 

(3)

46 

66 

451 

(1)

23 

10 

483 

(50)

433 

1 

(1)

(32)

(259)

4 

(287)

2 

(67)

–

–

–

(41)

–

(106)

40 

152 

23

215

3.1, 3.2

2.3

2.3

2.4

5.1

4.5

4.5

4.2

4.2

4.1

4.1

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017101

NOTES TO THE ACCOUNTS

SECTION I   
BASIS OF PREPARATION

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

1.1  BASIS OF PREPARATION

Merlin Entertainments plc (the Company) is a public company limited by shares which is incorporated in the United Kingdom and its registered office is 
Link House, 25 West Street, Poole, Dorset BH15 1LD.

The consolidated financial statements have been prepared and approved by the Directors in accordance with International Financial Reporting 
Standards as adopted by the EU (Adopted IFRS) and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS.

The Company continues to prepare its parent Company financial statements in accordance with Financial Reporting Standard 101 ‘Reduced Disclosure 
Framework’ (FRS 101).

This section sets out the Group’s accounting policies that relate to the financial statements as a whole. Where an accounting policy is specific to one 
note, the policy is described in the note to which it relates. The accounting policies have, unless otherwise stated, been applied consistently to all 
periods presented in these consolidated financial statements and have been applied consistently by all subsidiaries and joint ventures.

The Group prepares its annual consolidated financial statements on a 52 or 53 week basis. These consolidated financial statements have been prepared 
for the 52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016). The consolidated financial statements are prepared on the 
historical cost basis except for derivative financial instruments and certain investments which are measured at their fair value.

The consolidated financial statements are presented in Sterling.

All values are stated in £ million (£m) except where otherwise indicated.

Going concern
The Group reported a profit for the year of £209 million (2016: £211 million) and generated operating cash inflows of £413 million (2016: £433 million). 
The Group is funded by senior unsecured bank facilities due for repayment in 2020 and senior unsecured notes due for repayment in 2022. During the 
year an additional €200 million of the Group’s notes were issued at 103.5% of their nominal value (£178 million) with the proceeds partly used to repay 
€50 million (£43 million) of the term debt. It is likely in the next 18 months that the Group will look to refinance the bank facilities due for repayment in 
2020. The Group’s forecasts show that it is expected to be able to operate within the terms of these facilities. Further details of these facilities are 
provided in note 4.2.

After reviewing the Group’s and Company’s statement of financial position, available facilities, cash flow forecasts and trading budgets, including various 
downside sensitivities, the Directors believe the Group to be operationally and financially sound and have a reasonable expectation that the Group has 
adequate resources to continue in operational existence for the next 12 months. Accordingly, the Group continues to adopt the going concern basis in 
preparing its consolidated financial statements.

Basis of consolidation
The consolidated financial statements comprise the financial statements of Merlin Entertainments plc and its subsidiaries at the end of each reporting 
period and include its share of its joint ventures’ results using the equity method.

Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, variable returns through its 
involvement with the entity and has the ability to affect those returns through its power over the entity. The financial statements of subsidiaries are 
included in the consolidated financial statements from the date that control commences until the date that control ceases.

All intercompany balances and transactions, including unrealised profits arising from intra-group transactions, have been eliminated.

Where subsidiaries enter into financial guarantee contracts to guarantee the indebtedness of other companies within the Group, these are considered 
to be insurance arrangements and accounted for as such. In this respect, the subsidiary concerned treats the guarantee contract as a contingent liability 
until such time as it becomes probable that it will be required to make a payment under the guarantee.

Foreign currency
Foreign currency transactions are translated using the exchange rates prevailing at the dates of the transactions. Foreign exchange gains and losses 
resulting from the settlement of such transactions and from the translation at year end exchange rates of monetary assets and liabilities denominated in 
foreign currencies are recognised in the income statement, except when deferred in equity as qualifying net investment hedges.

The results and financial position of those Group companies that do not have a Sterling functional currency are translated into Sterling as follows:
•  Assets and liabilities are translated at the closing rate at the end of the reporting period.
• 
Income and expenses are translated at average exchange rates during the period.
•  All resulting exchange differences are recognised in equity in the translation reserve.

The reporting date foreign exchange rates by major currency are provided in note 4.3.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017102

NOTES TO THE ACCOUNTS

SECTION I   
BASIS OF PREPARATION (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

1.1  BASIS OF PREPARATION (CONTINUED)

Classification of financial instruments issued by the Group
Financial instruments can consist of a combination of debt and equity and the Group has to decide how to attribute values to each. They are treated as 
equity only to the extent that they meet the following two conditions:

(i)  they include no contractual obligations upon the Group to deliver cash or other financial assets or to exchange financial assets or financial liabilities 

with another party under conditions that are potentially unfavourable to the Group; and

(ii) where the instrument will or may be settled in the Group’s own equity instruments, it is either a non-derivative that includes no obligation to deliver 
a variable number of the Group’s own equity instruments or is a derivative that will be settled by the Group exchanging a fixed amount of cash or 
other financial assets for a fixed number of its own equity instruments.

To the extent that this definition is not met, the proceeds of issue are classified as a financial liability, and the amounts presented in these financial 
statements for called up share capital and share premium account exclude amounts in relation to those shares.

Finance payments associated with financial liabilities are dealt with as part of finance costs. Finance payments associated with financial instruments that 
are classified in equity are dividends and are recorded directly in equity.

Judgements and estimates
The preparation of financial statements requires management to exercise judgement in applying the Group’s accounting policies. It also requires the use 
of estimates and assumptions that affect the reported amounts of assets, liabilities, income and expenses. Actual results may differ from these estimates.

Judgements
Management consider the following areas to be the judgements that have the most significant effect on the amounts recognised in the financial 
statements. They are explained in more detail in the related notes:
•  Useful life of brands (note 3.2) – where a brand has been recognised as part of an acquisition they have been assessed as having indefinite  

useful lives.

•  Goodwill impairment reviews (note 3.3) – the level at which goodwill is initially allocated and thereafter monitored.

Estimates
Management consider the following area to involve a significant degree of estimation uncertainty:
•  Valuation of Resort Theme Parks Operating Group (RTP) assets and impairment (note 3.3) – estimation of discounted cash flows when calculating 

the value in use of assets.

Other non-significant areas that include a degree of estimation uncertainty are:
•  Valuation of assets and impairment, excluding RTP (note 3.3) – estimation of discounted cash flows when calculating the value in use of assets.
•  Taxation (note 2.4) – recognition of deferred tax balances and accounting for tax risks.
•  Provisions (note 3.5) – estimated outflow to settle the obligation and, where relevant, the appropriate discount and inflation rates to apply.
• 
•  Share-based payment transactions (note 4.6) – estimation of future performance when estimating vesting rates on share schemes.
• 
•  Employee benefits (note 5.2) – assumed discount rate, inflation rate and mortality when valuing defined benefit liabilities.

Investments (note 5.1) – expected period of and eventual return on investments when calculating the effective interest rate.

Interest-bearing loans and borrowings (note 4.2) – expected period of borrowings when calculating the effective interest rate on those borrowings.

While these areas do not present a significant risk resulting in a material adjustment, they are areas of focus for management.

New standards and interpretations
A full list of new accounting standards and interpretations can be found in note 5.5. This includes standards that have been implemented in the year, 
which have had no significant impact. It also includes those standards that will be implemented next year or in future years, including our assessment of 
the potential impacts of IFRS 9 ‘Financial instruments’, IFRS 15 ‘Revenue from contracts with customers’ and IFRS 16 ‘Leases’.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017103

SECTION 2   
RESULTS FOR THE YEAR

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

2.1  PROFIT BEFORE TAX

Segmental information
An operating segment, as defined by IFRS 8 ‘Operating segments’, is a component of the Group that engages in business activities from which it may 
earn revenues and incur expenses. The Group is managed through its three Operating Groups, which form the operating segments on which the 
information shown below is prepared. The Group determines and presents operating segments based on the information that is provided internally to 
the Chief Executive Officer (CEO), who is the Group’s chief operating decision maker, and the Board. An operating segment’s operating results are 
reviewed regularly by the CEO to make decisions about resources to be allocated to the segment and assess its performance. Performance is measured 
based on segment EBITDA, as included in internal management reports. Segment operating profit is included below for information purposes.

2017

Segment revenue

Segment profit, being segment EBITDA

Segment depreciation and amortisation

Segment operating profit

2016

Segment revenue

Segment profit, being segment EBITDA

Segment depreciation and amortisation

Segment operating profit

Midway
Attractions
£m

LEGOLAND
Parks
£m

Resort
Theme
 Parks
£m

Segment 
results
£m

Other
items(1)
£m

656

220

(68)

152

638 

236 

(64)

172 

609

230

(39)

191

495 

193 

(28)

165 

329

72

(36)

36

322 

70 

(32)

38 

1,594

522

(143)

379

1,455 

499 

(124)

375 

–

(48)

(8)

(56)

2 

(48)

(7)

(55)

Total
£m

1,594

474

(151)

323

1,457 

451 

(131)

320

(1)  Other items include Merlin Magic Making, head office costs and various other costs, which cannot be directly attributed to the reportable segments.

Geographical areas
While each Operating Group is managed on a worldwide basis, part of our strategy is to diversify geographically across the four regions shown below. 
The information presented is based on the geographical locations of the visitor attractions concerned.

Geographical information

United Kingdom

Continental Europe

North America

Asia Pacific

Deferred tax (note 2.4)

Investments (note 5.1)

Revenues
2017
£m

Non-current
assets
2017
£m

Revenues 
2016 
£m

Non-current 
assets 
2016 
£m

486

389

438

281

1,594

921

986

620

594

3,121

33

59

3,213

486 

367 

404 

200 

1,457 

881 

919 

628 

443 

2,871 

38 

49 

2,958

Revenue accounting policy
Revenue arises from the operation of visitor attractions and theme park resorts. Revenue represents the amounts received from customers (excluding 
VAT and similar taxes) for admissions tickets, accommodation revenue, retail, food and beverage sales and sponsorship.

Ticket revenue is recognised at point of entry. Revenue from the sale of annual passes is deferred and then recognised evenly over the period that the 
pass is valid. Retail and food and beverage sales revenues are recognised at the point of sale. Accommodation revenue is recognised at the time when a 
customer stays at Merlin accommodation. Sponsorship revenue is recognised over the relevant contract term. From time to time, the Group enters into 
service contracts for attraction development and revenue is recognised under these contracts on a percentage completion basis. Service contract 
revenue in 2017 and 2016 is not material.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017104

NOTES TO THE ACCOUNTS

SECTION 2   
RESULTS FOR THE YEAR  (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

2.1  PROFIT BEFORE TAX (CONTINUED)

Cost of sales
Cost of sales of £255 million (2016: £227 million) represents variable expenses (excluding VAT and similar taxes) incurred from revenue generating 
activities. Retail inventory, food and beverage consumables and costs associated with the delivery of accommodation are the principal expenses included 
within this category.

Operating expenses
Staff numbers and costs
The average number of persons employed by the Group (including Directors) during the year, analysed by category, was as follows:

Operations

Attraction management and central administration

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Share-based payments (note 4.6)

Social security costs

Other pension costs

2017

17,834

2,037

19,871

2017
£m

360

3

44

13

420

2016

17,422 

2,067 

19,489

2016
£m

321 

11 

39 

11 

382

Related party transactions with key management personnel
Key management comprises the Executive and Non-executive Directors of the Board and the members of the Executive Committee. Details of the 
remuneration, shareholdings, share options, pension contributions and payments for loss of office of the Executive Directors are included in the 
Directors’ Remuneration Report on pages 66 to 87.

The remuneration of key management was as follows:

Key management emoluments including social security costs

Contributions to money purchase pension schemes

Share-based payments and other related payments

Auditor’s remuneration

Audit of these financial statements

Audit of financial statements of subsidiaries

Other assurance services

Other services relating to taxation compliance

Services relating to corporate finance transactions

2017
£m

4.8

0.1

1.5

6.4

2017
£m

1.4

0.4

0.2

–

0.1

2.1

2016
£m

4.8

0.2

2.8

7.8

2016
£m

1.3 

0.3 

0.3 

0.4

–

2.3

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017105

2.2  EXCEPTIONAL ITEMS

Accounting policy
Due to their nature, certain one-off and non-trading items can be classified separately as exceptional items in order to draw them to the attention of 
the reader. In the judgement of the Directors this presentation shows the underlying performance of the Group more accurately.

There were no exceptional items in 2017 or 2016.

2.3  FINANCE INCOME AND COSTS

Accounting policies
Income and costs
Finance income comprises interest income from financial assets and investments, applicable foreign exchange gains and gains on hedging instruments 
that are recognised in the income statement. Finance costs comprise interest expense, finance charges on finance leases, applicable foreign exchange 
losses and losses on hedging instruments that are recognised in the income statement. Interest income and interest expense are recognised as they 
accrue, using the effective interest method.

Capitalisation of borrowing costs
Where assets take a substantial time to complete, the Group capitalises borrowing costs directly attributable to the acquisition, construction or 
production of those assets.

Finance income

In respect of assets not held at fair value

Interest income

Other

Net foreign exchange gain

Finance costs

In respect of liabilities not held at fair value

Interest expense on financial liabilities measured at amortised cost

Re-measurement of financial liabilities measured at amortised cost (note 4.2)

Other interest expense

Other

Net foreign exchange loss

2017
£m

2016
£m

3

–

3

2 

1 

3

2017
£m

2016
£m

47

4

2

2

55 

43 

–

3

–

46

Capitalised borrowing costs amounted to £3 million in 2017 (2016: £2 million), with a capitalisation rate of 2.9% (2016: 2.9%). Tax relief on capitalised 
borrowing costs amounted to £1 million in 2017 (2016: £1 million).

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017106

NOTES TO THE ACCOUNTS

SECTION 2   
RESULTS FOR THE YEAR  (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

2.4  TAXATION

Accounting policies
The tax charge for the year is recognised in the income statement and the statement of comprehensive income, according to the accounting treatment 
of the related transaction. The tax charge comprises both current and deferred tax.

Current tax is the expected tax payable on the taxable income for the year, using tax rates substantively enacted at the end of the reporting period, 
and any adjustment to tax payable in respect of previous periods.

Deferred tax is provided on certain temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and 
taxation purposes respectively. The following temporary differences are not provided for: the initial recognition of goodwill; the initial recognition of 
assets or liabilities that affect neither accounting nor taxable profit other than in a business combination; and differences relating to investments in 
subsidiaries and joint ventures to the extent that they will probably not reverse in the foreseeable future. The amount of deferred tax provided is based 
on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at 
the end of the reporting period.

After considering forecast future profits, deferred tax assets are recognised where it is probable that future taxable profits will be available against 
which those assets can be utilised. This assessment is made after considering a number of factors, including the Group’s future trading expectations.

A current tax provision is recognised when the Group has a present obligation as a result of a past event and it is probable that the Group will be 
required to settle that obligation. Tax provisions are based on management’s estimate of the amount of tax payable and the likelihood of settlement in 
relation to matters which have yet to be concluded. These include matters arising from ongoing audits, as well as other uncertain positions. A 
combination of in-house tax experts, previous experience and professional firms is used when assessing tax risks. Current provisions represent a 
number of different matters arising across the various jurisdictions in which the Group operates. It is currently unclear when these matters will be 
settled, but certain matters have been open for several years and may not be resolved in the coming year.

Recognised in the income statement

Current tax expense

Current year

Adjustment for prior periods

Total current income tax

Deferred tax expense

Origination and reversal of temporary differences

Changes in tax rate

Adjustment for prior periods

Total deferred tax

Total tax expense in income statement

2017
£m

2016
£m

65

(3)

62

24

(25)

1

–

62

63

2

65 

7

(5)

(1)

1 

66

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
107

2016 
£m

277

56 

9 

(12)

19 

(5)

(1)

(1)

–

1 

66 

Reconciliation of effective tax rate

Profit before tax

Income tax using the UK domestic corporation tax rate

Non-deductible expenses

Income not subject to tax

Effect of tax rates in foreign jurisdictions

Effect of changes in tax rate

Unrecognised temporary differences

Effect of recognising deferred tax assets previously unrecognised

Effect of USA tax reform

Adjustment for prior periods

2017 
%

19.3%

Total tax expense in income statement

22.9%

2017 
£m

271

52

8

(14)

22

–

4

(1)

(7)

(2)

62

2016
%

20.0% 

23.8% 

The effective tax rate (ETR) reflects updates to the headline UK rate, including the effect on the measurement of deferred tax.

The difference between the reported ETR of 22.9% and the UK standard tax rate of 19.3% is largely attributable to the Group’s geographic mix of 
profits and reflects higher rates in certain jurisdictions, particularly the USA, in relation to the current and prior year. In addition, the reported rate is 
increased by non-deductible expenses which primarily arise as a result of depreciation on capital expenditure from continued investment in our 
attractions. These factors are offset by the Group’s internal financing arrangements, which have been put in place to support development and ongoing 
funding needs in overseas territories, and the impact of the package of measures enacted in the Tax Cuts and Jobs Act (USA tax reform) in the USA on 
22 December 2017.

The Group’s ETR has fallen from 23.8% to 22.9%. This is driven by the USA tax reform. The net £7 million (2.4%) reduction in current year ETR 
comprises: 
(i)  the effect of changes in tax rates (£25 million) as deferred tax liabilities have been revalued due to the federal tax rate reducing from 35% to 21% 

effective 1 January 2018; offset by 

(ii) an increase in unrecognised temporary differences (£9 million) resulting from new restrictions on interest deductibility; and 
(iii) other tax charges and deductions (£9 million) originating from revisions to the USA taxation of foreign investments.

Significant factors impacting on the Group’s future ETR include the USA tax reform, the ability to continue current financing arrangements and changes 
to local or international tax laws. With regard to the latter, the European Commission’s preliminary findings relating to the UK’s Controlled Foreign 
Company rules are further detailed in note 5.4.

Otherwise, the Group’s future ETR will primarily be affected by the geographic mix of profits.

Recognised directly in equity through the statement of other comprehensive income

Foreign exchange translation differences relating to the net investment in foreign operations

Remeasurement gains and losses on defined benefit plans

Total tax expense in statement of other comprehensive income

2017
£m

1

–

1

2016
£m

1 

(1)

–

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017108

NOTES TO THE ACCOUNTS

SECTION 2   
RESULTS FOR THE YEAR  (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

2.4  TAXATION (CONTINUED)

Deferred tax assets and liabilities
Recognised deferred tax assets and liabilities
Deferred tax assets and liabilities are attributable to the following:

Property, plant and equipment

Other short term temporary differences

Intangible assets

Tax value of loss carry-forwards

Tax assets/(liabilities)

Set-off tax

Net tax assets/(liabilities)

Assets

2017 
£m

19

29

–

2

50

(17)

33

2016 
£m

20 

42 

–

1 

63 

(25)

38 

Liabilities

Net

2017 
£m

(130)

(8)

(50)

–

(188)

17

(171)

2016 
£m

(148)

(6)

(50)

–

(204)

25 

(179)

2017 
£m

(111)

21

(50)

2

(138)

–

(138)

2016 
£m

(128)

36 

(50)

1 

(141)

–

(141)

Other short term temporary differences primarily relate to financial assets and liabilities and various accruals and prepayments.

Set-off tax is separately presented to show deferred tax assets and liabilities by category before the effect of offsetting these amounts in the statement 
of financial position where the Group has the right and intention to offset these amounts.

Movement in deferred tax during the current year

Property, plant and equipment

Other short term temporary differences

Intangible assets

Tax value of loss carry-forwards

Net tax assets/(liabilities)

1 January
 2017 
£m

Recognised 
in income – USA 
tax reform
 £m

Recognised 
in income – 
other
 £m

Recognised 
in other
 comprehensive 
income 
£m

Effect of 
movements 
in foreign 
exchange 
£m

30 December 
2017 
£m

(128)

36 

(50)

1 

(141)

28

(12)

–

–

16

(17)

–

–

1

(16)

–

(1)

–

–

(1)

6

(2)

–

–

4

(111)

21

(50)

2

(138)

In 2017 movements recognised in the income statement in respect of property, plant and equipment were principally due to the revaluation of deferred 
tax liabilities in the USA partially offset by allowances utilised in the UK. Movements in other short term temporary differences were mainly due to the 
impact of the USA tax reforms described previously and the provision for future deductions in respect of employee share options.

Movement in deferred tax during the previous year

Property, plant and equipment

Other short term temporary differences

Intangible assets

Tax value of loss carry-forwards

Net tax assets/(liabilities)

27 December
 2015 
£m

Recognised 
in income
 £m

Recognised 
in other
 comprehensive 
income 
£m

Effect of 
movements 
in foreign 
exchange 
£m

31 December 
2016 
£m

(102)

26 

(47)

3 

(120)

(5)

4 

2 

(2)

(1)

–

1 

–

–

1 

(21)

5 

(5)

–

(21)

(128)

36 

(50)

1 

(141)

In 2016 movements recognised in the income statement in respect of property, plant and equipment were principally due to tax allowances utilised in 
the UK and USA offset by the impact of rate reductions in Italy. Movements in other short term temporary differences were mainly due to providing for 
future deductions in respect of employee share options.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017109

2017
£m

–

22

61

83

2016
£m

2 

16 

57 

75

Unrecognised deferred tax assets

Property, plant and equipment

Other short term temporary differences

Tax value of loss carry-forwards

Net unrecognised tax assets

The unrecognised deferred tax assets relating to loss carry-forwards include £2 million (2016: £2 million) expiring in 0-5 years and £6 million (2016:  
£2 million) expiring in 6-10 years. The remaining losses and other timing differences do not expire under current tax legislation.

The nature and location of the tax losses carried forward are such that there is currently no expectation that the losses will be utilised.

2.5  EARNINGS PER SHARE

Accounting policy
Basic earnings per share is calculated by dividing the profit for the year attributable to ordinary shareholders by the weighted average number of 
ordinary shares in issue during the year. 

Diluted earnings per share is calculated by dividing the profit for the year attributable to ordinary shareholders by the weighted average number of 
ordinary shares in issue during the year plus the weighted average number of ordinary shares that would be issued on the conversion of all dilutive 
potential ordinary shares into ordinary shares.

The following reflects the income and share data used in the basic and diluted earnings per share computations:

Profit attributable to ordinary shareholders

Basic weighted average number of shares

Dilutive potential ordinary shares

Diluted weighted average number of shares

2017
£m

209

2017

2016
£m

211

2016

1,018,610,976

1,014,358,232 

2,083,168

3,785,770

1,020,694,144

1,018,144,002

Share incentive plans (see note 4.6) are treated as dilutive to earnings per share when, at the reporting date, the awards are both ‘in the money’ and 
would be issuable had the performance period ended at that date.

In 2017 and 2016, the PSP has a marginal dilutive effect as the performance measures have been partially achieved. The DBP, CSOP and AESP are 
marginally dilutive as certain option tranches are ‘in the money’, after accounting for the value of services rendered in addition to the option price.

Earnings per share

Basic earnings per share on profit for the year(1)

Diluted earnings per share on profit for the year(1)

(1)  Earnings per share is calculated based on figures before rounding and is then rounded to one decimal place.

2017 
Pence

20.5 

20.5 

2016 
Pence

20.8 

20.7

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017110

NOTES TO THE ACCOUNTS

SECTION 3  OPERATING ASSETS 
AND LIABILITIES

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

3.1  PROPERTY, PLANT AND EQUIPMENT

Accounting policies
Property, plant and equipment (PPE) are stated at cost less accumulated depreciation and impairment losses.

Where components of an item of PPE have different useful lives, they are accounted for separately.

The initial cost of PPE includes all costs incurred in bringing the asset into use and includes external costs for the acquisition, construction and 
commissioning of the asset, internal project costs (primarily staff expenses) and capitalised borrowing costs.

Assets acquired through business combinations
At the time of a business combination PPE is separately recognised and valued. Given the specialised nature of the PPE acquired, fair values are 
calculated on a depreciated replacement cost basis. The key estimates are the replacement cost, where industry specific indices are used to restate 
original historic cost; and depreciation, where the total and remaining economic useful lives are considered, together with the residual value of each 
asset. The total estimated lives applied are consistent with those set out below. Residual values are based on industry specific indices.

New sites
Capital expenditure on new attractions includes all the costs of bringing the items of PPE within that attraction into use ready for the opening of the 
attraction. Pre-opening costs are only capitalised to the extent they are required to bring PPE into its working condition. Other pre-opening costs are 
expensed as incurred.

On inception of a lease for a new site, where required, the estimated cost of decommissioning any additions is included within PPE and depreciated over 
the lease term. A corresponding provision is set up as disclosed in note 3.5.

Existing sites
Subsequent expenditure on items of PPE in our existing estate can be broadly split into two categories:
•  Capital expenditure which adds new items of PPE to an attraction or which extends the operational life of, or enhances existing items of, PPE is 
accounted for as an addition to PPE. Examples of such expenditure include new rides or displays and enhancements to rides or displays, which 
increase the appeal of our attractions to visitors.

•  Expenditure which is incurred to maintain the items of PPE in a safe and usable state and to maintain the useful life of items of PPE is charged to the 
income statement as incurred. Examples of such expenditure include regular servicing and maintenance of buildings, rides and displays and ongoing 
repairs to items of PPE.

Depreciation
Land is not depreciated. Assets under construction are not depreciated until they come into use, when they are transferred to buildings or plant and 
equipment as appropriate. Depreciation is then charged to the income statement on a straight-line basis over the estimated useful lives of each part of 
an item of PPE. Asset lives for plant and equipment vary depending on the nature of the asset, from short life assets such as IT assets, up to long term 
infrastructure assets. No residual values are typically considered.

The estimated useful lives are as follows:

Asset class

Freehold/long leasehold buildings

Leasehold buildings

Plant and equipment

Depreciation policy

50 years

20–50 years (dependent on life of lease)

5–30 years

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017111

Total 
£m

2,135 

1 

273 

6 

(13)

–

283 

2,685 

329

111 

3 

(9)

–

(57)

3,062

640 

125 

4 

(10)

85 

844 

141

8

(8)

(15)

970

1,495 

1,841 

2,092

Land and 
buildings 
£m

Plant and 
equipment 
£m

Under 
construction 
£m

977 

1,058 

–

13 

5 

(5)

39 

157 

1,186 

10

98 

2 

(2)

70

(29)

1,335

210 

38 

1 

(3)

35 

281 

36

4 

(1)

(9)

311

767 

905 

1,024 

1 

55 

1 

(8)

86 

116 

1,309 

41

13 

1 

(7)

188

(23)

1,522

430 

87 

3 

(7)

50 

563 

105

4

(7)

(6)

659

628 

746 

863

100 

–

205 

–

–

(125)

10 

190 

278

–

–

–

(258)

(5)

205

–

–

–

–

–

–

–

–

–

–

–

100 

190 

205

Property, plant and equipment

Cost

Balance at 27 December 2015

Acquisition of remaining share of joint venture

Additions – owned assets

Movements in asset retirement provisions 

Disposals

Transfers

Effect of movements in foreign exchange

Balance at 31 December 2016

Additions – owned assets

Additions – leased assets

Movements in asset retirement provisions (note 3.5)

Disposals

Transfers

Effect of movements in foreign exchange

Balance at 30 December 2017

Depreciation

Balance at 27 December 2015

Depreciation for the year – owned assets

Depreciation for the year – leased assets

Disposals

Effect of movements in foreign exchange

Balance at 31 December 2016

Depreciation for year – owned assets

Depreciation for year – leased assets

Disposals

Effect of movements in foreign exchange

Balance at 30 December 2017

Carrying amounts

At 27 December 2015

At 31 December 2016

At 30 December 2017

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017112

NOTES TO THE ACCOUNTS

SECTION 3  OPERATING ASSETS 
AND LIABILITIES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

3.1  PROPERTY, PLANT AND EQUIPMENT (CONTINUED)

Depreciation is calculated in line with the policy stated previously. During the year the Group reviews useful economic lives and tests PPE for 
impairment in accordance with the Group’s accounting policy, as referred to in note 3.3. As a result no material adjustments were made in either 2016 
or 2017.

The Group leases buildings and plant and equipment under finance lease agreements secured on those assets. Additions of leased assets in the period 
of £111 million are in respect of the LEGOLAND Japan finance lease entered into on the opening of the park in April 2017 (note 4.4).

At 30 December 2017 the net carrying amount of leased buildings was £103 million (2016: £16 million) and the net carrying amount of leased plant and 
equipment was £38 million (2016: £29 million). Further details in respect of leases and lease obligations are provided in note 4.4.

Capital commitments
At the year end the Group had a number of outstanding capital commitments in respect of capital expenditure at its existing attractions, including 
accommodation, and for Midway attractions that are under construction. These are expected to be settled within two financial years of the reporting 
date. These amount to £104 million (2016: £82 million) for which no provision has been made.

At year end foreign exchange rates, the Group is expecting to invest a further £39 million (2016: £62 million) in the LEGOLAND Japan Resort in relation 
to the hotel and SEA LIFE Centre due to open in 2018. In addition, at year end foreign exchange rates, the Group is intending to invest £73 million 
(2016: £72 million) in LEGOLAND Korea and £250 million in LEGOLAND New York.

3.2  GOODWILL AND INTANGIBLE ASSETS

Accounting policies
Goodwill represents the difference between the cost of an acquisition and the fair value of the identifiable net assets acquired less any contingent 
liabilities assumed. Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to groups of cash-generating units and is not 
amortised but is tested annually for impairment. In respect of joint ventures, the carrying amount of goodwill is included in the carrying amount of the 
investment in the joint venture.

Where they arise on acquisition, brands have been valued based on discounted future cash flows using the relief from royalty method, including 
amounts into perpetuity. Currently all such brands held are assessed as having indefinite useful economic lives. This assessment is based upon the strong 
historical performance of the brands over a number of economic cycles, the ability to roll out our brands, and the Directors’ intentions regarding the 
future use of brands. The Directors feel this is a suitable policy for a brands business which invests in and maintains the brands, and foresee no 
technological developments or competitor actions which would put a finite life on the brands. The brands are tested annually for impairment.

Expenditure on internally generated goodwill and brands is recognised in the income statement as an expense as incurred.

Other intangible assets comprise software licences, sponsorship rights and other contract based intangible assets. They are amortised on a straight-line 
basis from the date they are available for use. They are stated at cost less accumulated amortisation and impairment losses.

The estimated useful lives of other intangible assets are as follows:

Asset class

Licences

Other intangible assets

Estimated useful life

Life of licence (up to 15 years)

Relevant contractual period (up to 30 years)

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017113

Total 
£m

1,116 

1 

105 

1,222 

3

1

1,226

193 

2 

10 

205 

2 

1

208

923 

1,017 

1,018

Goodwill 
£m

Intangible assets
Brands
 £m

Other 
£m

906 

–

87 

993 

–

(1)

992

169 

–

8 

177 

–

1

178

737 

816 

814

182 

–

14 

196 

–

2 

198 

12 

–

1 

13 

–

–

13 

170 

183 

185 

28 

1 

4 

33 

3

–

36

12 

2 

1 

15 

2 

–

17 

16 

18 

19

Goodwill and intangible assets

Cost

Balance at 27 December 2015

Additions

Effect of movements in foreign exchange

Balance at 31 December 2016

Additions

Effect of movements in foreign exchange

Balance at 30 December 2017

Amortisation

Balance at 27 December 2015

Amortisation for the year

Effects of movements in foreign exchange

Balance at 31 December 2016

Amortisation for the year

Effect of movements in foreign exchange

Balance at 30 December 2017

Carrying amounts

At 27 December 2015

At 31 December 2016

At 30 December 2017

Intangible assets are tested for impairment in accordance with the Group’s accounting policy, as referred to in note 3.3. As a result of these tests, no 
impairment charges have been made in the year (2016: £nil).

Goodwill
Goodwill is allocated to the Group’s operating segments which represent the lowest level at which it is monitored and tested for impairment. It is 
denominated in the relevant local currencies and therefore the carrying value is subject to movements in foreign exchange rates.

Midway Attractions

LEGOLAND Parks

Resort Theme Parks

2017
£m

563

42

209

814

2016
£m

572 

42 

202 

816

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017114

NOTES TO THE ACCOUNTS

SECTION 3  OPERATING ASSETS 
AND LIABILITIES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

3.2  GOODWILL AND INTANGIBLE ASSETS (CONTINUED)

Brands
The Group has valued the following acquired brands, all with indefinite useful economic lives. They are all denominated in their relevant local currencies 
and therefore the carrying value is subject to movements in foreign exchange rates.

Midway Attractions

Madame Tussauds

SEA LIFE

London Eye

Other

Resort Theme Parks

Gardaland Resort

Alton Towers Resort

THORPE PARK

Heide Park

Other

2017
£m

2016
£m

28

17

10

8

63

51

32

15

12

12

122

185

29 

16 

10 

8 

63 

49 

32 

15 

12 

12 

120 

183

The Madame Tussauds brand value is predominantly related to the London attraction but includes value identified with the Group’s other Madame 
Tussauds attractions. The SEA LIFE brand is related to the Group’s portfolio of SEA LIFE attractions. The London Eye, Gardaland Resort, Alton Towers 
Resort, THORPE PARK and Heide Park brands all arise from those specific visitor attractions.

3.3  IMPAIRMENT TESTING

Accounting policies
The carrying amounts of the Group’s goodwill, intangible assets and PPE are reviewed at the end of each reporting period to determine whether there 
is any indication of impairment. If any such indication exists or if the asset has an indefinite life, the asset’s recoverable amount is estimated.

The process of impairment testing is to estimate the recoverable amount of the assets concerned, and recognise an impairment loss whenever the 
carrying amount of those assets exceeds the recoverable amount.

The level at which the assets concerned are reviewed varies as follows:

Asset

Goodwill

Brands

PPE

Goodwill is reviewed at an Operating Group level, being the relevant grouping of cash-generating units (CGUs) at which the benefit of such goodwill arises. 
A CGU is the smallest identifiable group of assets that generates largely independent cash inflows, being the Group’s individual attractions.

Brands are reviewed at an individual CGU level.

PPE is reviewed at an individual CGU level, being the Group’s individual attractions.

For assets that are in continuing use but do not generate largely independent cash inflows, the recoverable amount is determined for the CGU to which 
the assets belong.

Impairment losses are recognised in the income statement. They are allocated first to reduce the carrying amount of goodwill, and then to reduce the 
carrying amount of other intangible assets and other assets on a pro rata basis.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017115

Calculation of recoverable amount
In accordance with accounting standards, the recoverable amount of an asset is the greater of its value in use and its fair value less costs to sell. To assess 
value in use, estimated future cash flows are discounted to their present value using an appropriate pre-tax discount rate. The Group uses a multiple of 
EBITDA to estimate fair value which is based on the Group’s average market capitalisation as a multiple of the Group’s underlying EBITDA. 

Where recoverable amount was based upon value in use, testing was performed by reference to the forward looking consolidated guidance 
communicated externally in October 2017, as well as subsequent scenario planning. This guidance was based on the Group’s internally approved five 
year business plan, being the current year and four future years, adjusted to reflect the potential for a continuation in the near term of the unforeseeable 
and uncontrollable events experienced in 2017, such as global terrorism continuing to impact our largest locations and extreme weather during peak 
trading periods.

Whilst it is possible that similar events may occur in the future, these events are such that their nature, timing and extent cannot be precisely forecast, 
nor can management reliably estimate which site or Operating Group they may affect.

In preparing the impairment calculations for the Resort Theme Parks Operating Group (RTP), where headroom is most limited, management have 
therefore reviewed the growth expectations for each of the parks, forming their best estimate based on a balanced assessment of what risks might 
crystallise for each site in the short to medium term; key to this was the pace of recovery of RTP in the UK, the potential for disruptive terrorist 
activities and historical weather patterns in Southern Europe. Reference was also made to current trading information, such as sales of annual passes 
and pre-booked accommodation.

On the basis of these forecasts no impairment has been indicated.

Common assumptions have been adopted for the purpose of testing goodwill across the business and for testing brand values where their risk 
profiles are similar. The key assumptions and estimates used when calculating the net present value of future cash flows from the Group’s businesses 
are as follows:

Estimate

Future cash flows

Growth in EBITDA

Assumed to be equivalent to the operating cash flows of the businesses less the cash flows in respect of capital expenditure. The Group 
uses EBITDA less an allocation of central costs, in line with other recharges which occur in the business, as a proxy for the operating cash 
flows of its attractions as they are not significantly impacted by movements in working capital.

EBITDA is forecast by an analysis of both projected revenues and costs. Visitor numbers and revenue projections are based on 
market analysis, including the total available market, historic trends, competition and site development activity, both in terms of capital 
expenditure on rides and attractions as well as marketing activity.

Operating costs projections are based on historical data, adjusted for variations in visitor numbers and planned expansion of site 
activities as well as general market conditions.

Timing and quantum of future capital and 
maintenance expenditure

Projections are based on the attractions’ long term development plans, taking into account the capital investment necessary to maintain 
and sustain the performance of the attractions’ assets.

Long term growth rate

A growth rate of 2.5% (2016: 2.5%) was determined based on management’s long term expectations, taking account of historical 
averages and future expected trends in both market development and market share growth.

Discount rates to reflect the risks involved Based on the estimated weighted average cost of capital of a ‘market participant’ within the main geographical regions where the Group 
operates, these are drawn from market data and businesses in similar sectors, and adjusted for asset specific risks. The key assumptions 
of the ‘market participant’ include the ratio of debt to equity financing, risk free rates and the medium term risks associated with equity 
investments. Net present values are calculated using pre-tax discount rates derived from the Group’s post-tax weighted average cost 
of capital. 

Midway Attractions 

LEGOLAND Parks

Resort Theme Parks

Pre-tax discount rates 

Post-tax discount rates

2017 

9.8%

10.2%

10.2%

2016 

10.5%

10.8%

11.0%

2017 

7.8%

7.6%

8.3%

2016

8.1%

7.7%

8.7%

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017116

NOTES TO THE ACCOUNTS

SECTION 3  OPERATING ASSETS 
AND LIABILITIES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

3.3  IMPAIRMENT TESTING (CONTINUED)

Sensitivity analysis
Impairment reviews are often sensitive to changes in key assumptions. Sensitivity analysis has therefore been performed on the calculated recoverable 
amounts considering incremental changes in the key assumptions. 

When reviewing the outputs of the impairment testing and performing sensitivity analysis, particular focus is given to material amounts where 
headroom is more limited. As in prior years, this solely relates to goodwill attributed to the Resort Theme Parks Operating Group (RTP) where the 
headroom is £32 million (2016: £26 million). The Midway Attractions and LEGOLAND Parks Operating Groups, as well as individual brands, show 
considerable headroom and are not sensitive to even significant changes in any of the key assumptions. 

In undertaking sensitivity analysis for RTP, consideration has been given to movements in forecast EBITDA, increases in discount rates and reductions in 
long term growth rates. 

At the year end the Directors consider that the forecasts used reflect the current best estimate of future trading in RTP. It is noted, however, that the 
calculations are inherently sensitive to the pace of the recovery at Alton Towers, weather patterns and the wider economic trading environment. While 
in the short term a slower recovery would be highly unlikely to affect valuations by a substantial amount, longer term shortfalls that affect the outlook 
for the fourth year of the plan (which drives the terminal value) would have a more significant impact. If EBITDA for RTP as a whole was forecast to be 
3% (2016: 3%) lower than currently anticipated for 2022 (2016: that anticipated for 2021), headroom would be absorbed in full.

Furthermore, the Directors considered a scenario with the continued manifestation of the risks described in the October 2017 strategic update, being 
headwinds from global terrorism, extreme weather and a slower pace of recovery at Alton Towers. Management’s view is that were the negative 
impacts suffered in 2017 to continue, aligned with its core discipline around prudent capital allocation and consistent with other attractions in the estate 
with a slower rate of growth, capital investment would be further tempered to reflect the reduction in incremental returns which could be generated. 
In this scenario the headroom would be reduced from £32 million to £11 million.

While it is not impossible for either shortfall to occur, the Directors do not consider it to be probable based on the strength of the product 
development, diversity across the businesses in RTP and our proven track record in scaling our cost base and capital plan to respond to changing 
demand.

Discount rates have been derived from market data. As these rates are intended to be long term in nature, they are expected to be reasonably stable 
in the short term, however market discount rates could increase in the future. If the discount rate used across RTP had been higher by a factor of 3% to 
10.5% (2016: 3% to 11.3%), headroom would have been absorbed in full. The Directors have formed their best estimate of the discount rate and do not 
consider that such a move in the rate is appropriate, but it is not impossible that a different view of discount rates could be required in the future.

The long term growth rate, which is applied to the cash flows of the final year in the business plan, was determined based on management’s long term 
expectations, taking account of historical averages and future expected trends in both market development and market share growth. The Directors do 
not consider it probable that this rate will prove to be inappropriate in the future, but note that if circumstances caused the rate to lower to 2.1% (2016: 
2.1%), headroom would be absorbed in full.

3.4  WORKING CAPITAL

Accounting policies
Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is measured using the first-in first-out principle and includes expenditure 
incurred in acquiring the inventories and bringing them to their present location and condition.

Trade and other receivables
Trade receivables are recognised and carried at the original invoice amount less an allowance for any amounts considered by management to be 
uncollectible. Bad debts are written off when identified. Other receivables are stated at their amortised cost less impairment losses.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017117

2016 
£m

9 

27 

36

2016 
£m

–

–

13 

13

2016 
£m

13 

4 

1 

2 

20

2017 
£m

9 

28

37

Current assets

Non-current assets

2017 
£m

24

36

40

100

2016 
£m

20 

29 

37 

86 

2017 
£m

–

–

11 

11 

2017 
£m

18

5 

1 

–

24

Current liabilities

Non-current liabilities

2017 
£m

44

149

99

14

306

2016 
£m

63 

139 

84 

14 

300 

2017 
£m

–

1 

–

27

28

2016 
£m

–

1 

–

27 

28

Ageing of trade receivables
The ageing analysis of trade receivables, net of allowance for non-recoverable amounts, is as follows:

Inventories

Maintenance inventory

Goods for resale

Trade and other receivables

Trade receivables

Other receivables

Prepayments and accrued income

Neither past due nor impaired

Up to 30 days overdue

Between 30 and 60 days overdue

Over 60 days overdue

Trade and other payables

Trade payables

Accruals

Deferred income

Other payables

Accruals
Accruals comprise balances in relation to both operating and capital costs incurred at the reporting date but for which an invoice has not been received 
and payment has not yet been made.

Deferred income
Deferred income comprises revenues received or invoiced at the reporting date which relate to future periods. The main components of deferred 
income relate to advanced ticket revenues in respect of online bookings and annual pass purchases; pre-booked accommodation; and certain 
sponsorship and similar arrangements.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017118

NOTES TO THE ACCOUNTS

SECTION 3  OPERATING ASSETS 
AND LIABILITIES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

3.5  PROVISIONS

Accounting policy
Provisions are recognised when the Group has legal or constructive obligations as a result of past events and it is probable that expenditure will be 
required to settle those obligations. They are measured at the Directors’ best estimates, after taking account of information available and different 
possible outcomes.

If the effect is material, provisions are determined by discounting the expected future cash flows at a pre-tax rate that reflects current market 
assessments of the time value of money and, where appropriate, the risks specific to the liability.

Provisions

Balance at 1 January 2017

Provisions made during the year

Utilised during the year

Unused amounts reversed

Unwinding of discount

Balance at 30 December 2017

2017

Current

Non-current

2016

Current

Non-current

Asset 
retirement 
provisions
 £m

Other 
£m

Total 
£m

52 

3

–

–

1

56

–

56

56

–

52 

52 

16 

8

(2)

(1)

–

21

5

16

21

3 

13 

16 

68 

11

(2)

(1)

1

77

5

72

77

3 

65 

68

Asset retirement provisions
Certain attractions operate on leasehold sites and these provisions relate to the anticipated costs of removing assets and restoring the sites concerned 
at the end of the lease term. These leases are typically of a duration of between 10 and 60 years.

They are established on inception and reviewed annually. The provisions are discounted back to present value with the discount then being unwound 
through the income statement as part of finance costs. The cost of establishing these provisions is capitalised within the cost of the related asset.

Other
Other provisions largely relate to the estimated cost arising from open insurance claims, tax matters and legal issues.

There are no anticipated future events that would be expected to cause a material change in the timing or amount of outflows associated with 
the provisions.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017119

SECTION 4  CAPITAL 
STRUCTURE AND FINANCING

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

4.1  NET DEBT

Analysis of net debt
Net debt is the total amount of cash and cash equivalents less interest-bearing loans and borrowings and finance lease liabilities. Cash and cash 
equivalents comprise cash balances, call deposits and other short term liquid investments such as money market funds which are subject to an 
insignificant risk of a change in value.

Cash and cash equivalents

Interest-bearing loans and borrowings (note 4.2)

Finance leases (note 4.4)

Net debt

1 January 
2017 
£m

Net cash

flows(1)
 £m

215 

(1,152)

(937)

(88)

(1,025)

90

(98)

(8)

9

1

Interest 
charge and 
amortisation of 

finance costs(2) 

£m

–

(42)

(42)

(8)

(50)

Assets 
acquired under 
finance lease 
£m

–

–

–

(111)

(111)

Effect of 
movements in 
foreign
exchange(3)

£m

4

14 

18

7

25

30 December 
2017 
£m

309

(1,278)

(969)

(191)

(1,160)

(1)  Net cash flows include the net drawdown of loans and borrowings and cash interest paid relating to loans and borrowings; and exclude cash interest paid relating to interest rate swaps of £3 million.
(2)  Interest charge and amortisation of finance costs include the finance costs relating to loans and borrowings from the income statement; and exclude the finance costs relating to interest rate swaps of 

£3 million.

(3)  As disclosed in notes 4.2 and 4.4 a substantial proportion of the Group’s borrowings are denominated in Euros, US Dollars and Japanese Yen.

4.2  INTEREST-BEARING LOANS AND BORROWINGS

Accounting policy
Interest-bearing loans and borrowings are initially recognised at fair value less attributable fees. These fees are then amortised through the income 
statement on an effective interest rate basis over the expected life of the loan (or over the contractual term where there is no clear indication that 
a shorter life is appropriate). If the Group’s estimate of the expected life based on repayment subsequently changes, the resulting adjustment to the 
effective interest rate calculation is recognised as a gain or loss on re-measurement and presented separately in the income statement, in accordance 
with IAS 39.

Interest-bearing loans and borrowings

Non-current

Floating rate bank facilities due 2020

£300 million floating rate revolving credit facility due 2020

€700 million (2016: €500 million) fixed rate notes due 2022

Current

Interest payable

2017 
£m

649

–

622

1,271

7

1,278

2016 
£m

723 

–

424 

1,147 

5

1,152

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017120

NOTES TO THE ACCOUNTS

SECTION 4  CAPITAL 
STRUCTURE AND FINANCING

(CONTINUED)
52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

4.2  INTEREST-BEARING LOANS AND BORROWINGS (CONTINUED)

During the year an additional €200 million of the Group’s March 2022 2.75% coupon notes were issued at 103.5% of their nominal value to yield 2.01% 
(£178 million). The proceeds were partly used to repay €50 million (£43 million) of the floating rate term debt due to mature in March 2020.

The Group’s facilities at the year end are:
•  Bank facilities comprising £250 million and $540 million floating rate term debt to mature in March 2020. The relevant floating interest rates are 

LIBOR and the USD benchmark rate, which were 0.51% (2016: 0.37%) and 1.61% (2016: 0.99%) respectively at 30 December 2017. The margin on 
the bank facilities is dependent on the Group’s adjusted leverage ratio and at 30 December 2017 was 2.0% (2016: 2.0%).

•  A £300 million multi-currency revolving credit facility of which £nil had been drawn down at 30 December 2017 (2016: £nil). The margin on this 
facility is also dependent on the Group’s adjusted leverage ratio and at 30 December 2017 was at a margin of 1.75% (2016: 1.75%) over the same 
floating interest rates when drawn.

•  €700 million (2016: €500 million) notes with a coupon rate of 2.75% to mature in March 2022.

The Group has estimated that a refinancing of the bank facilities and multi-currency revolving credit facility is likely within the next 18 months, which is 
earlier than that previously assumed for accounting purposes. As a result the Group has accelerated the amortisation of financing costs in respect of 
these facilities and the resulting adjustment has been recognised as a loss on re-measurement and presented in the income statement as a charge of  
£4 million (see note 2.3). The fees related to the fixed rate notes are being amortised to the maturity of the notes as the notes are currently expected 
to be held to their full term. 

The borrowings (including the revolving credit facility) and the €700 million notes are unsecured but guaranteed by the Company and certain of 
its subsidiaries.

The Group is required to comply with certain financial and non-financial covenants in the bank facilities, including a requirement to maintain certain 
ratios of EBITDA to both net finance costs and net debt. It is also required to comply with certain non-financial covenants in the €700 million notes. 
All covenant requirements were satisfied throughout the year.

4.3  FINANCIAL RISK MANAGEMENT

Liquidity risk
Liquidity risk is the risk that the Group would not have sufficient funds to meet its financial obligations as they fall due. The Group’s Treasury 
Department produces short term and long term cash forecasts to identify liquidity requirements and headroom, which are reviewed by the Group’s 
Chief Financial Officer. Surplus cash is actively managed across Group bank accounts to cover local shortfalls or invested in bank deposits or other short 
term liquid investments such as money market funds. In some countries bank cash pooling arrangements are in place to optimise the use of cash.

As at the reporting date the Group had £309 million of cash and cash equivalents (2016: £215 million) and a £300 million revolving credit facility, of 
which £nil was drawn down (2016: £300 million of which £nil drawn down), in order to meet its obligations and commitments that will fall due.

The following table sets out the contractual maturities of financial liabilities, including interest payments. This analysis assumes that interest rates 
prevailing at the reporting date remain constant.

2017

Floating rate bank facilities due 2020

€700 million fixed rate notes due 2022

Finance lease liabilities

Derivatives

Trade payables

0 to <1 
years
£m

1 to <2 
years
£m

2 to <5 
years 
£m

5 years
 and over 
£m

Contractual 
cash flows 
£m

(21)

(17)

(10)

1

(44)

(91)

(21)

(17)

(10)

1

–

(47)

(654)

(665)

(30)

1

–

–

–

(304)

–

–

(696)

(699)

(354)

3

(44)

(1,348)

(304)

(1,790)

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017121

2016

Floating rate bank facilities due 2020

€500 million fixed rate notes due 2022

Finance lease liabilities

Derivatives

Trade payables

0 to <1 
years
£m

1 to <2 
years
£m

2 to <5 
years 
£m

5 years
 and over 
£m

Contractual 
cash flows 
£m

(20)

(12)

(7)

(3)

(63)

(105)

(20)

(12)

(7)

(3)

–

(42)

(754)

(24)

(20)

(4)

–

(802)

–

(444)

(170)

–

–

(794)

(492)

(204)

(10)

(63)

(614)

(1,563)

Interest rate risk
The Group is exposed to interest rate risk on both interest-bearing assets and liabilities. The Group has a policy of actively managing its interest rate 
risk exposure using a combination of fixed rate debt and interest rate swaps.

At 30 December 2017 the Group had €700 million of fixed rate debt (2016: €500 million). Taken together with the floating rate bank facilities and 
interest rate swaps (the accounting for which is set out below), in aggregate 79% (2016: 74%) of the year end interest-bearing loans and borrowings is at 
a fixed rate for a weighted average period of 3.4 years (2016: 4.2 years).

Interest rate swaps are recognised at fair value which is determined by reference to market rates. The fair value is the estimated amount that the Group 
would receive or pay to exit the swap, taking into account current interest rates, credit risks and bid/ask spreads. Following initial recognition, changes in 
fair value are recognised immediately in profit or loss, except where the Group adopts hedge accounting.

When hedge accounting, the Group formally documents the relationship between the hedging instruments and hedged items. It makes an assessment, 
at inception and on an ongoing basis, as to whether the hedging instruments are expected to be ‘highly effective’ in offsetting the changes in the fair 
value or cash flows of the respective hedged items during the life of the hedge. 

Changes in the fair value of interest rate swaps that are designated and qualify as cash flow hedges are recognised in other comprehensive income and 
presented in the hedging reserve in equity. Any ineffective portion of changes in fair value is recognised immediately in profit or loss. Cumulative gains 
and losses remain in equity until either the hedged transaction is no longer expected to occur, or until the hedged transaction occurs, at which point 
they will be reclassified to profit or loss. 

Changes in the fair value of interest rate swaps that are designated and qualify as fair value hedges are recognised in profit or loss immediately, together 
with any changes in the fair value of the hedged asset or liability that are attributable to the hedged risk. If the hedge no longer meets the criteria for 
hedge accounting, the fair value adjustment to the carrying value of the hedged item arising from the hedged risk is amortised to profit and loss from 
that date. At 30 December 2017 the Group had €40 million of fair value interest rates swaps with a value of less than £1 million; a 100 basis points fall 
or rise in the Euro interest rate with a similar duration as the swap would lead to a change in value of £1 million.

All interest rate swaps held by the Group are hedge accounted.

Sensitivity analysis
Based on the net debt position as at 30 December 2017, taking into account interest rate swaps, each 100 basis points fall or rise in market interest 
rates would result in an increase or decrease in net interest paid of less than £1 million (2016: £1 million). This has been calculated by applying the interest 
rate change to the Group’s variable rate cash, borrowings and derivatives.

Foreign currency risk
As the Group operates internationally the performance of the business is sensitive to movements in foreign exchange rates. The Group’s potential 
currency exposures comprise transaction and translation exposures.

The Group ensures that its net exposure to foreign currency balances is kept to a minimal level by using foreign currency swaps to exchange balances 
back into Sterling or by buying and selling foreign currencies at spot rates when necessary. The fair value of foreign exchange contracts is the present 
value of future cash flows and is determined by reference to market rates. At 30 December 2017 the fair value of foreign currency swap assets was  
£2 million (2016: £3 million) and of foreign currency swap liabilities was £1 million (2016: £2 million).

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017122

NOTES TO THE ACCOUNTS

SECTION 4  CAPITAL 
STRUCTURE AND FINANCING

(CONTINUED)
52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

4.3  FINANCIAL RISK MANAGEMENT (CONTINUED)

Transaction exposures
The revenue and costs of the Group’s operations are denominated primarily in the currencies of the relevant local territories. Any significant cross-
border trading exposures would be hedged by the use of forward foreign exchange contracts.

Translation exposures
The Group’s results, as presented in Sterling, are subject to fluctuations as a result of exchange rate movements. The Group does not hedge this 
translation exposure to its earnings but, where material, may carry out net asset hedging by borrowing in the same currencies as the currencies of its 
operating units or by using forward foreign exchange contracts. The Group’s debt (excluding finance leases) is therefore denominated in Euros, US 
Dollars and Sterling and at 30 December 2017 consisted of €700 million, $540 million and £250 million and there are forward foreign exchange 
contracts in place in respect of JPY 12,128 million.

Gains or losses arise on the retranslation of the net assets of foreign operations at different reporting dates and are recognised within the consolidated 
statement of comprehensive income. They will predominantly relate to the retranslation of opening net assets at closing foreign exchange rates, 
together with the retranslation of retained foreign profits for the year (that have been accounted for in the consolidated income statement at average 
rates) at closing rates. Exchange rates for major currencies are set out below.

Gains or losses also arise on the retranslation of foreign currency denominated borrowings designated as effective net investment hedges of overseas 
net assets. These are offset in equity by corresponding gains or losses arising on the retranslation of the related hedged foreign currency net assets. The 
Group also treats specific intercompany loan balances, which are not intended to be repaid in the foreseeable future, as part of its net investment. In 
the event of a foreign entity being sold or a hedging item being extinguished, such exchange differences would be recognised in the income statement as 
part of the gain or loss on sale.

The following exchange rates have been used in the translation of the results of foreign operations:

US Dollar

Euro

Closing 
rate for 
2015

1.49 

1.36

Weighted 
average 
rate for 
2016

1.37 

1.23

Closing 
rate for
2016

1.24 

1.17

Weighted 
average 
rate for
2017

1.29

1.14

Closing 
rate for 
2017

1.35

1.13

The Sterling equivalents of financial assets and liabilities denominated in foreign currencies were:

2017

Cash and cash equivalents

Floating rate bank facilities due 2020

€700 million fixed rate notes due 2022

Finance lease liabilities

2016

Cash and cash equivalents

Floating rate bank facilities due 2020

€500 million fixed rate notes due 2022

Finance lease liabilities

Sterling 
£m

Carrying value
US Dollar 
£m

Euro 
£m

Other 
£m

199

(250)

–

(53)

(104)

117 

(248)

–

(54)

(185)

13

–

(622)

(36)

(645)

10 

(42)

(424)

(34)

(490)

20

(399)

–

–

(379)

27 

(433)

–

–

(406)

77

–

–

(102)

(25)

61 

–

–

–

61 

Total 
£m

309

(649)

(622)

(191)

(1,153)

215 

(723)

(424)

(88)

(1,020)

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
123

Sensitivity analysis on foreign currency risk
A 10% strengthening of all currencies against Sterling would increase net debt by £105 million (2016: £83 million). As described above, gains or losses in 
the income statement and equity are offset by the retranslation of the related foreign currency net assets or specific intercompany loan balances.

A 10% strengthening of all currencies against Sterling would reduce the fair value of foreign exchange contracts and result in a charge to the income 
statement of £6 million (2016: £5 million).

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual obligations. Credit 
risk is limited to the carrying value of the Group’s monetary assets. The Group has limited credit risk with its customers, the vast majority of whom pay 
in advance or at the time of their visit. There are credit policies in place with regard to its trade receivables with credit evaluations performed on 
customers requiring credit over a certain amount.

The Group manages credit exposures in connection with financing and treasury activities including exposures arising from bank deposits, cash held at 
banks and derivative transactions, by appraisal, formal approval and ongoing monitoring of the credit position of counterparties. Counterparty 
exposures are measured against a formal transaction limit appropriate to that counterparty’s credit position.

The Group robustly appraises investments before they are made to ensure the associated credit risk is acceptable. Performance of investments are 
closely monitored, in some cases through Board participation, to ensure returns are in line with expectations and credit risk remains acceptable. There 
were no overdue amounts in respect of investments and no impairments have been recorded (2016: £nil). The Group has no collateral in respect of 
its investments.

Fair values
Fair value hierarchy
The Group analyses financial instruments in the following ways:
•  Level 1: uses unadjusted quoted prices in active markets.
•  Level 2: uses inputs that are derived directly or indirectly from observable prices (other than quoted prices).
•  Level 3: uses inputs that are not based on observable market data.

Fair value versus carrying amounts
The fair values of financial assets and liabilities are presented in the table below, together with the carrying amounts shown in the statement of financial 
position. Short term receivables, payables and cash and cash equivalents have been excluded from the following disclosures on the basis that their 
carrying amount is a reasonable approximation to fair value.

Held at amortised cost

Floating rate bank facilities due 2020

€700 million (2016: €500 million) fixed rate notes due 2022

Finance lease liabilities

Investments (note 5.1)

Held at fair value

Derivative financial instruments

Investments (note 5.1)

Fair value 
hierarchy 

2017

Carrying 
amount 
£m

Fair value 
£m

2016

Carrying 
amount 
£m

Fair value 
£m

Level 2

Level 1

Level 3

Level 3

Level 2

Level 3

(649)

(622)

(191)

–

2

59

(649)

(652)

(191)

–

2

59

(723)

(424)

(88)

37 

(2)

12

(724)

(445)

(88)

37

(2)

12

(1,401)

(1,431)

(1,188)

(1,210)

The fair values shown above for the bank facilities and fixed rate notes have been calculated using market values. The fair values of the finance leases are 
determined by reference to similar lease agreements. There is no difference between the carrying value and the fair value of investments that has been 
estimated by reference to discounted cash flows.

There have been no transfers between levels in 2017 or 2016.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017124

NOTES TO THE ACCOUNTS

SECTION 4  CAPITAL 
STRUCTURE AND FINANCING

(CONTINUED)
52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

4.4  LEASE OBLIGATIONS

Accounting policies
Leases in which the Group assumes substantially all the risks and rewards of ownership of the leased asset are classified as finance leases. All other 
leases are classified as operating leases. Where land and buildings are held under finance leases the accounting treatment of the land is considered 
separately from that of the buildings. Leased assets acquired by way of finance lease are stated at an amount equal to the lower of their fair value and 
the present value of the minimum lease payments at inception of the lease, less accumulated depreciation and impairment losses. 

Finance lease payments
Minimum lease payments are apportioned between the finance charge and the reduction of the outstanding liability. The finance charge is allocated 
during the lease term so as to produce a constant periodic rate of interest on the remaining balance of the liability.

Operating lease payments
Payments made under operating leases are recognised in the income statement on a straight-line basis over the term of the lease. Lease incentives 
received and predetermined non-contingent rent increases are recognised in the income statement as an integral part of the total lease expense over 
the lease term. This therefore excludes the potential impact of future performance or rent increases based on inflationary indices.

Lease arrangements
The Group’s most significant lease arrangements relate to a sale and leaseback transaction undertaken during 2007, involving the PPE of certain 
attractions within the Midway Attractions and Resort Theme Parks Operating Groups. The leases are accounted for as finance or operating leases 
depending on the specific circumstances of each lease and the nature of the attraction. For certain of the sites an individual lease agreement is split for 
accounting purposes as a combination of finance and operating leases, reflecting the varied nature of assets at the attraction. 

Each of these sale and leaseback agreements runs for a period of 35 years from inception and allows for annual rent increases based on the inflationary 
index in the United Kingdom and fixed increases in Continental Europe. The Group has the option, but is not contractually required, to extend each of 
the lease agreements individually for two further terms of 35 years, subject to an adjustment to market rates at that time.

LEGOLAND Japan was opened during the year. The park was developed under the Group’s ‘operated and leased’ model whereby the Group’s local 
operating company leases the site and park infrastructure from a development partner. The development partners are related parties, being KIRKBI 
Invest A/S and LLJ Investco K.K, a subsidiary of KIRKBI A/S; with KIRKBI A/S being a shareholder of the Group and a related party (note 5.3).

The lease is for a period of 50 years and is accounted for partly as a finance lease and partly as an operating lease depending on the nature of the 
underlying assets concerned. Land and longer life assets, for example core elements of the park’s infrastructure, are accounted for as operating leases. 
Finance lease assets are those elements that will be substantially or entirely consumed over the lease term. This accounting judgement is underpinned 
by a review of the cost of construction by asset type together with estimates of the lives of the assets concerned. The liability when the finance lease 
was entered into on the opening of the park in April 2017 was £111 million.

The Group also enters into operating leases for sites within the Midway Attractions Operating Group and central areas. These are typically of a 
duration between 10 and 60 years, with rent increases determined based on local market practice. In addition to a fixed rental element, rents within 
the Midway Attractions Operating Group can also contain a performance related element, typically based on turnover at the site concerned. Options 
to renew leases exist at these sites in line with local market practice in the territories concerned.

The key contractual terms in relation to each lease are considered when calculating the rental charge over the lease term. The potential impact on rent 
charges of future performance or increases based on inflationary indices are each excluded from these calculations.

There are no significant operating restrictions placed on the Group as a result of its lease arrangements.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017125

Lease costs and commitments
During 2017 £106 million (2016: £96 million) was recognised as an expense in the income statement in respect of operating leases. Of this £18 million 
(2016: £13 million) was contingent on performance.

The lease commitments in the following tables run to the end of the respective lease term and do not include possible lease renewals. Where relevant, 
the lease commitments noted do not include the potential impact of future performance or rent increases based on inflationary indices.

Finance leases
These tables provide information about the future minimum lease payments and contractual terms of the Group’s finance lease liabilities, as follows:

Less than one year

Between one and five years

More than five years

Finance lease liabilities

Finance lease liabilities

Finance lease liabilities

Future
minimum
lease
payments
2017
£m

10

40

385

435

Present
value of
minimum
lease
payments
2017
£m

1

6

184

191

Future
minimum
lease
payments
2016
£m

7 

27 

258 

292 

Interest
2017
£m

9

34

201

244

Currency

Nominal 
interest rate

Year of 
maturity

GBP

EUR

JPY

5.64%

9.11%

1.65%

2042

2042

2067

Present
value of
minimum
lease
payments
2016
£m

–

–

88 

88

2016 
£m

54

34

–

88

Interest
2016
£m

7 

27 

170 

204 

2017 
£m

53

36

102

191

The nominal interest rate for finance leases in the table above represents the weighted average effective interest rate. This is used because the table 
above aggregates finance leases with the same maturity date and currency.

Operating leases
The minimum rentals payable as lessee under non-cancellable operating leases are as follows:

Less than one year

Between one and five years

More than five years

2017 
£m

88

353

1,456

1,897

2016 
£m

83 

329 

1,325 

1,737

The Group has also entered into a lease agreement as part of the development of LEGOLAND Korea. Under the terms of the lease the Group would 
lease the site and park infrastructure from the development partner for a period of 50 years. The lease would be accounted for as a finance or operating 
lease from the date the park starts operating, depending on the specific circumstances of the lease and the nature of the assets at the attraction.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
 
126

NOTES TO THE ACCOUNTS

SECTION 4  CAPITAL 
STRUCTURE AND FINANCING

(CONTINUED)
52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

4.5  EQUITY AND CAPITAL MANAGEMENT

Capital management
The capital structure of the Group consists of debt which includes borrowings (see note 4.2), cash and cash equivalents and equity attributable to 
equity holders of the parent Company, as disclosed below. The Group’s objective when managing capital is to maintain a strong capital base so as to 
ensure investor and creditor confidence and to sustain future development of the business; to provide returns for shareholders; and to optimise the 
capital structure to reduce the cost of capital. There are no externally imposed capital requirements on the Group.

To enable the Group to meet its objective, the Directors monitor returns on capital through constant review of earnings generated from the Group’s 
capital investment programme and through regular budgeting and planning processes, manage capital in a manner so as to ensure that sufficient funds 
for capital investment and working capital are available, and the requirements of the Group’s debt covenants are met.

The Group does not routinely make additional issues of capital, other than for the purpose of raising finance to fund significant acquisitions or 
developments intended to increase the overall value of the Group.

Share plans have been created to allow employees of the Group to participate in the ownership of the Group’s equity instruments, in order to ensure 
employees are focused on growing the value of the Group to achieve the aims of all the shareholders. The Group’s equity-settled share plans are settled 
either by the issue of shares by Merlin Entertainments plc or by the purchase of shares in the market.

Share capital and reserves
Share capital

Ordinary shares of £0.01 each

On issue and fully paid at beginning of year

Issued in the year

On issue and fully paid at end of year

2017 
Number

2017 
£m

2016 
Number

1,015,809,266 

3,763,183 

1,019,572,449 

10 

–

10 

1,013,746,032 

2,063,234 

1,015,809,266 

2016 
£m

10 

–

10

Issue of new shares
During the year the Company issued 3,763,183 ordinary shares for consideration of £nil in connection with the Group’s employee share incentive 
schemes (note 4.6).

The Company also received £8 million in relation to the exercise of options under the Company Share Option Plan (CSOP) and the All Employee 
Sharesave Plan (AESP). This was taken to the share premium account.

Ordinary shares
The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at general 
meetings of the Company.

Each ordinary share in the capital of the Company ranks equally in all respects and no shareholder holds shares carrying special rights relating to the 
control of the Company.

The Company has entered into a Relationship Agreement with its major shareholder, KIRKBI, in connection with the exercise of its rights as a major 
shareholder in the Company and the right to appoint Directors to the Board.

The nominal value of shares in issue is shown in share capital, with any additional consideration for those shares shown in share premium.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017127

2017 
£m

–

–

50 

24 

74 

2016 
£m

45 

22 

–

–

67

Dividends
Dividends are recognised through equity on the earlier of their approval by the Company’s shareholders or their payment.

Final dividend for the 52 weeks ended 26 December 2015 of 4.4 pence per share

Interim dividend for the 53 weeks ended 31 December 2016 of 2.2 pence per share

Final dividend for the 53 weeks ended 31 December 2016 of 4.9 pence per share

Interim dividend for the 52 weeks ended 30 December 2017 of 2.4 pence per share

Total dividends paid

The Directors of the Company propose a final dividend of 5.0 pence per share for the year ended 30 December 2017 (2016: 4.9 pence per share), 
amounting to £51 million (2016: £50 million). The total dividend for the current year, subject to approval of the final dividend, will be 7.4 pence per share 
(2016: 7.1 pence per share).

Translation reserve
The translation reserve of £(18) million (2016: £(5) million) comprises all foreign exchange differences arising from the translation of the financial 
statements of foreign operations, primarily relating to the statement of position at reporting dates. The reporting date foreign exchange rates by major 
currency are provided in note 4.3.

Hedging reserve
The hedging reserve of £1 million (2016: £(3) million) comprises the effective portion of the cumulative net change in interest rate swaps related to 
hedged transactions that have not yet occurred.

4.6  SHARE-BASED PAYMENT TRANSACTIONS

Accounting policy
The fair value of the share plans is recognised as an expense over the expected vesting period with a corresponding entry to retained earnings, net of 
deferred tax. The fair value of the share plans is determined at the date of grant. Non-market based vesting conditions (i.e. earnings per share and 
return on capital employed targets) are taken into account in estimating the number of awards likely to vest, which is reviewed at each accounting date 
up to the vesting date, at which point the estimate is adjusted to reflect the actual awards issued. No adjustment is made after the vesting date even if 
the awards are forfeited or are not exercised.

The Group operates cash-settled versions of the employee incentive plans for employees in certain territories. The issues and resulting charges of these 
plans are not material to the financial statements.

Equity-settled plans
The Group operates four employee share incentive plans: the Performance Share Plan (PSP), the Deferred Bonus Plan (DBP), the Company Share 
Option Plan (CSOP) and the All Employee Sharesave Plan (AESP) as set out in the Directors’ Remuneration Report and the tables below. A summary 
of the rules for the plans and the performance conditions attaching to the PSP are given in the Directors’ Remuneration Report.

Analysis of share-based payment charge

PSP

DBP

CSOP

AESP

2017 
£m

–

–

1

2

3

2016 
£m

7 

1 

1 

2 

11

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017128

NOTES TO THE ACCOUNTS

SECTION 4  CAPITAL 
STRUCTURE AND FINANCING

(CONTINUED)
52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

4.6  SHARE-BASED PAYMENT TRANSACTIONS (CONTINUED)

Analysis of awards

Date of grant

November 2013 – September 2017

March 2015 – March 2017

Exercise 
price 
(£)

–

–

Period when 
exercisable

2018 – 2020

2018 – 2020

November 2013 – September 2017

3.15 – 4.81

2018 – 2027

January 2014 – April 2017

2.96 – 4.10

2018 – 2020

Average 
remaining 
contractual life 
(years)

1.3 

0.4

7.8

1.8

Number 
of shares 
2017

6,547,590

315,461

4,305,685

5,385,690

Number 
of shares 
2016

7,430,215 

308,272 

3,893,704 

6,311,715 

16,554,426

17,943,906

PSP

DBP

CSOP

AESP

Total

The weighted average exercise prices (WAEP) over the year were as follows:

At 27 December 2015

Granted during the year

Forfeited during the year

Exercised during the year

Expired during the year

At 31 December 2016

Granted during the year

Forfeited during the year

Exercised during the year

Lapsed during the year

Expired during the year

At 30 December 2017

Exercisable at end of year

At 31 December 2016

At 30 December 2017

(1)  Nil cost options

CSOP

AESP

PSP(1) 

Number

5,633,093 

2,300,004 

(502,882)

–

–

7,430,215 

2,545,871

(191,817)

(1,501,445)

(1,735,234)

–

DBP(1) 

Number

361,734 

27,519 

(5,518)

(75,463)

–

Number

3,192,347 

1,337,925 

(382,014)

(239,561)

(14,993)

308,272 

3,893,704 

18,792

(6,436)

(5,167)

–

–

1,431,475

(378,328)

(632,749)

–

(8,417)

6,547,590

315,461

4,305,685

–

–

–

–

1,584,579 

1,055,910

WAEP 
£

3.58 

4.61 

3.89 

3.19 

3.61 

3.93 

4.73

4.43

3.21

–

4.47

4.25

3.15 

3.19

Number

5,502,199 

1,692,389 

(530,897)

(235,360)

(116,616)

6,311,715 

2,125,664

(684,369)

(2,264,027)

–

(103,293)

5,385,690

–

18,898

WAEP 
£

3.10 

3.19 

3.13 

3.13 

3.10 

3.12 

3.97

3.32

2.98

–

2.96

3.49

–

3.11

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017129

The fair value per award granted and the assumptions used in the calculations for the significant grants in 2016 and 2017 are as follows:

Scheme

Date of grant

Exercise 
price 
(£)

Share price at 
grant date 
(£)

Fair value 
per award 
(£)

Expected 
dividend 
yield

Expected 
volatility

Award life 
(years)

Risk 
free rate

PSP

PSP

DBP

CSOP

CSOP

AESP

AESP

AESP

AESP

1 April 2016

30 March 2017

24 March 2016

1 April 2016

30 March 2017

16 February 2016

16 March 2016

2 March 2017

3 April 2017

–

–

–

4.60 

4.74 

3.53 

3.15 

4.10 

3.96 

4.65 

4.72 

4.54 

4.65 

4.72 

4.15 

4.62 

4.82 

4.76 

4.65 

4.72 

4.54 

0.91 

0.85 

0.77 

1.46 

0.88 

0.98 

n/a

n/a

n/a

1.4%

1.5%

1.6%

1.4%

1.5%

1.5%

n/a

n/a

n/a

21%

21%

21%

21%

21%

21%

3.0 

3.0 

3.0 

4.6 

4.6 

2.2 

3.3 

2.2 

3.2 

n/a

n/a

n/a

0.7%

0.4%

0.4%

0.7%

0.1%

0.2%

The key assumptions used in calculating the share-based payments were as follows:
•  The binomial valuation methodology is used for the PSP, CSOP and DBP. The Black-Scholes model is used to value the AESP.
•  The expected volatility is based on the historical volatility of the Company’s shares.
•  The risk free rate is equal to the prevailing UK Gilts rate at grant date, which is commensurate with the expected term.
•  Expected forfeiture rates are based on recent experience of staff turnover levels.
•  Behavioural expectations have been taken into account in estimating the award life of the CSOP.
•  The charge is spread over the vesting period on a straight-line basis.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
130

NOTES TO THE ACCOUNTS

SECTION 5 
OTHER NOTES

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

5.1  INVESTMENTS

Accounting policy
The Group holds investments in two forms.

Minority equity investments are accounted for as ‘available for sale’ financial assets at fair value. They are not consolidated. As no observable market 
data is available for these minority equity holdings, fair value is determined by reference to discounted future cash flows, with movements recorded in 
other comprehensive income. No fair value movements have been recorded and there is no material sensitivity to the assumptions used. Previously, 
investments in loan notes were accounted for as financial assets at historic cost with interest accrued on an effective interest rate basis. This calculation 
required estimation of the expected period over which the investment will be held together with the value of the investment at the end of that period. 
Interest was recognised within finance income (see note 2.3). During 2017, these notes were modified such that they were derecognised and a minority 
equity investment recognised in their place.

Associates and joint ventures are those entities over whose activities the Group has joint control or significant influence, established by contractual 
agreement. The consolidated financial statements include the Group’s share of the total recognised income and expenses on an equity accounted basis, 
from the date that joint control or influence commences until the date that it ceases.

Balance at 1 January 2017

Interest income receivable

Effects of movement in foreign exchange

Derecognition of historic cost investment

Additions

At 30 December 2017

LEGOLAND 
Malaysia 
£m

LEGOLAND 
Korea 
£m

Big Bus
 Tours 
£m

LEGOLAND 
Dubai Hotel
£m

9 

–

–

–

–

9 

3 

–

–

–

–

3 

37

2

(4)

(35)

35

35

–

–

–

–

12

12

Total 
£m

49 

2

(4)

(35)

47

59

LEGOLAND Malaysia
The Group has a minority equity investment in IDR Resorts Sdn. Bhd. (IDR). IDR and its subsidiaries are deemed to be related parties as together they 
own LEGOLAND Malaysia (see note 5.3).

LEGOLAND Korea
The Group has a minority equity investment in the consortium company developing LEGOLAND Korea.

Big Bus Tours Group Holdings Limited
In 2016 the Group invested $44 million (£32 million) in Big Bus Tours Group Holdings Limited, the leading global owner-operator of Hop On Hop Off 
City Tours. The investment was substantially all in the form of loan notes. In calculating the effective interest rate for the loan notes, the Group 
considered its latest best estimate of future performance. The transaction also provided Merlin with a minority equity investment valued at £nil 
(2016: £nil). During 2017, the loan notes were modified, resulting in the financial asset held at historic cost being derecognised and a minority equity 
investment measured at fair value being recognised instead. No gain or loss arose as a result. This was due to changes made to the rights of the issuer of 
the loan notes that resulted in them having the characteristics of an equity instrument rather than of debt.

Investments in associates and joint ventures
LEGOLAND Dubai Hotel
On 14 February 2017 the Group invested £12 million in LL Dubai Hotel LLC, which is the company developing the hotel at LEGOLAND Dubai. The 
Group holds a 40% equity interest.

Pirate Adventure Golf Limited
On 12 September 2017 the Group acquired the remaining 50% of the Pirate Adventure Golf Limited joint venture (2016: carrying value of £nil). The 
consideration was £0.2 million, settled in cash, and the fair value of the net assets acquired was £0.2 million. Pirate Adventure Golf was accounted for as 
a wholly controlled subsidiary from 12 September 2017. Pirate Adventure Golf Limited is a UK entity that forms part of the Midway Attractions 
Operating Group.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
131

5.2  EMPLOYEE BENEFITS

Accounting policies
Defined contribution pension schemes
In the case of defined contribution schemes, the Group pays fixed contributions into a separate fund on behalf of the employee and has no further 
obligations to them. The risks and rewards associated with this type of scheme are assumed by the members rather than the employer. Obligations for 
contributions to defined contribution pension schemes are recognised as an expense in the income statement as incurred.

Defined benefit pension schemes
A defined benefit scheme is a post-employment benefit scheme other than a defined contribution scheme. The Group’s net obligation is calculated for 
each scheme by estimating the amount of future benefit that employees have earned in return for their service in the current and prior periods. That 
benefit is discounted to determine its present value and offset by the fair value of any scheme assets. The calculation is performed by a qualified actuary 
using the projected unit credit method. All actuarial gains and losses are recognised in the period they occur directly in equity through other 
comprehensive income.

Defined contribution pension schemes
The Group operates a number of defined contribution pension schemes and the total expense relating to those schemes in the current year was  
£13 million (2016: £11 million).

Defined benefit pension schemes
The principal scheme that the Group operates is a closed scheme for certain former UK employees of the Tussauds Group, which was acquired in 2007. 
The scheme entitles retired employees to receive an annual payment based on a percentage of final salary for each year of service that the employee 
provided. The pension schemes have not directly invested in any of the Group’s own financial instruments or in properties or other assets used by the 
Group.

The most recent full actuarial valuation of the scheme was carried out as at 31 December 2015. As a result, the Group agreed to pay annual deficit 
reduction contributions of £455,500, increasing at 3% per annum until 2021, together with an additional one-off payment of £2,260,000 which was paid 
in 2017.

The Group expects £1 million in ongoing contributions to be paid to its defined benefit schemes in 2018. The weighted average duration of the defined 
benefit obligation at 30 December 2017 was 21 years (2016: 21 years).

The assets and liabilities of the schemes are:

Equities

Corporate bonds and cash

Property

Fair value of scheme assets

Present value of defined benefit obligations

Net pension liability

2017 
£m

25

7

5

37

(43)

(6)

2016 
£m

22 

6 

4 

32 

(43)

(11)

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017132

NOTES TO THE ACCOUNTS

SECTION 5 
OTHER NOTES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

5.2  EMPLOYEE BENEFITS (CONTINUED)

Movement in the net pension liability

At 27 December 2015

Net interest

Contributions by employer

Benefits paid

Remeasurement gain/(loss)

Effect of movement in foreign exchange

At 31 December 2016

Net interest

Contributions by employer

Benefits paid

Remeasurement gain

At 30 December 2017

Present value 
of scheme 
assets 
£m

Present value 
of defined 
benefit 
obligations 
£m

Net pension 
liability 
£m

28 

1 

1 

(1)

3 

–

32 

1

3

(1)

2

37

(33)

(1)

–

1 

(9)

(1)

(43)

(1)

–

1

–

(43)

(5)

–

1 

–

(6)

(1)

(11)

–

3

–

2

(6)

The amount recognised in the income statement was £nil (2016: £nil). The amount recognised in the statement of other comprehensive income was a 
profit of £2 million (2016: loss of £6 million). In 2016 the loss primarily resulted from changes in actuarial estimates in respect of discount rates.

Actuarial assumptions
Principal actuarial assumptions (expressed as weighted averages) at the year end were:

Discount rate

Future salary increases

Rate of price inflation

2017

2.5%

3.5%

3.2%

2016

2.7%

3.7%

3.4%

Assumptions regarding future mortality are based on published statistics and mortality tables. For the Tussauds Group scheme the actuarial table used 
is S2PxA. The mortality assumption adopted predicts that a current 65 year old male would have a life expectancy to age 87 and a female would have a 
life expectancy to age 89.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017133

5.3  RELATED PARTY TRANSACTIONS

Identity of related parties
The Group has related party relationships with a major shareholder, key management personnel, joint ventures and IDR Resorts Sdn. Bhd. All dealings 
with related parties are conducted on an arm’s length basis.

Transactions with shareholders
During the year the Group entered into transactions with a major shareholder, KIRKBI Invest A/S; the LEGO Group, a related party of KIRKBI Invest 
A/S; and LLJ Investco K.K., a subsidiary of KIRKBI A/S.

Transactions entered into, including the purchase and sale of goods, payment of fees and royalties, and trading balances outstanding at 30 December 
2017 and 31 December 2016, were as follows:

2017

KIRKBI Invest A/S

LEGO Group

LLJ Investco K.K.

2016

KIRKBI Invest A/S

LEGO Group

LLJ Investco K.K.

Goods and services

Amounts owed 
by related 
party 
£m

Purchases, 
royalties and 
rent 
£m

Amounts owed 
to related 
party 
£m

Sales 
£m

–

1

–

1

1 

1 

–

2 

–

1

4

5

2 

1 

–

3 

12

61

10

83

11 

51 

–

62 

3

2

–

5

5 

3 

–

8

As set out in note 4.4 the Group has entered into a 50 year lease with LLJ Investco K.K.. The Group’s obligations come in the form of fixed rental 
payments of £6 million per year in addition to turnover rent and ongoing repair obligations under the terms of the lease. The amount in the table above 
represents the rental payment incurred during the period.

During the year the Group entered into an agreement with KIRKBI Invest A/S to exchange small parcels of land in Billund, Denmark. This was 
conducted on an arm’s length basis. The value of the land sold to KIRKBI was £2 million and the cost of the land purchased was £4 million.

Transactions with key management personnel
Key management of the Group, being the Executive and Non-executive Directors of the Board, the members of the Executive Committee and their 
immediate relatives control 1.2% (2016: 1.2%) of the voting shares of the Company.

The details of the remuneration, Long Term Incentive Plans, shareholdings, share options and pension entitlements of individual Directors are included 
in the Directors’ Remuneration Report on pages 66 to 87. The remuneration of key management is disclosed in note 2.1.

Transactions with other related parties
As part of the agreement for the development and operation of LEGOLAND Malaysia, the Group has subscribed for share capital in IDR Resorts Sdn. 
Bhd. (IDR) which together with its subsidiaries owns the park (see note 5.1). On this basis, IDR and its subsidiaries are deemed to be related parties.

Transactions entered into, including the purchase and sale of goods, payment of fees and trading balances outstanding at 30 December 2017 and 
31 December 2016, are as follows:

Sales to related party

Amounts owed by related party

2017
 £m

5

3

2016 
£m

6 

2

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017134

NOTES TO THE ACCOUNTS

SECTION 5 
OTHER NOTES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

5.4  CONTINGENT LIABILITIES

The European Commission (EC) published its preliminary decision in November 2017, finding that certain elements of the UK’s Controlled Foreign 
Company rules amount to unlawful State Aid. The impact of a negative decision could result in a significant increase in the Group’s future effective tax 
rate. A final decision from the EC is expected in late 2018 but is subject to possible appeal.

5.5  NEW STANDARDS AND INTERPRETATIONS

The following standards and interpretations, issued by the International Accounting Standards Board (IASB) or the International Financial Reporting 
Interpretations Committee, have been adopted by the Group with no significant impact on its consolidated financial statements:
• 
• 

IAS 7 ‘Statement of cash flows’ – disclosure initiative.
IAS 12 ‘Income taxes’ – recognition of deferred tax assets for unrealised losses.

EU endorsed IFRS and interpretations with effective dates after 31 December 2017 relevant to the Group will be implemented in the financial year 
when the standards become effective.

IFRS 9
IFRS 9 ‘Financial instruments’ is effective for annual periods beginning on or after 1 January 2018, with early adoption permitted. The new standard sets 
out requirements for recognising and measuring financial assets and financial liabilities. The Group has assessed the impact of the adoption of this new 
standard on its consolidated financial statements and plans to apply the new requirements retrospectively, taking advantage of the exemption to not 
restate comparative information with respect to classification and measurement changes. 

The Group does not anticipate any material changes to the statement of financial position as a result of its adoption of IFRS 9 and the expected impact 
on the Group’s equity at the start of the 2018 financial year is not material. The actual impact of adopting the standard at the start of the 2018 financial 
year may change until the Group presents its first financial statements including the impact of the new standard. 

Further details of each aspect of the new standard have been provided below:

Classification and measurement
IFRS 9 contains a new classification and measurement approach for financial assets that reflects the business model in which assets are managed and 
their cash flow characteristics. Under IFRS 9 the number of classification categories has reduced, resulting in all financial assets being measured at 
amortised cost, fair value through other comprehensive income or fair value through profit or loss. 
•  The Group does not believe that the new classification requirements will have a material impact on its accounting for trade and other receivables.
•  At 30 December 2017, the Group held equity investments classified as available-for-sale of £59 million. The election available under IFRS 9 will be 
taken, allowing the minority equity investments to continue to be held at fair value with changes going through other comprehensive income 
(FVOCI). All fair value gains and losses will be reported through OCI, no impairment losses will be recognised in profit or loss and any gains or losses 
realised on disposal of these investments will no longer be reclassified to profit or loss.

IFRS 9 largely retains the existing requirements for classification of financial liabilities under IAS 39. The Group’s assessment did not identify any changes 
to classification and measurement of financial liabilities at the start of the 2018 financial year.

Impairment
IFRS 9 replaces the ‘incurred loss’ model in IAS 39 with a forward looking ‘expected credit loss’ (ECL) model. This will apply to all financial assets 
measured at amortised cost or FVOCI, except equity investments, and will be measured in respect of default events that will occur in 12 months from 
the reporting date or over the lifetime of the financial asset, depending on certain criteria. A review of each category of financial assets has been 
performed to assess the level of credit risk and the appropriate ECL to use. The Group has assessed that this only applies to its accounting for trade and 
other receivables and cash and cash equivalents, as detailed below:
•  The Group has limited credit risk in respect of trade and other receivables with its customers as the majority pay in advance or at the time of their 
visit. The estimated ECLs were calculated using both actual credit loss experience and forward looking projections and do not anticipate material 
changes to the impairment of trade and other receivables. 

•  Cash and cash equivalents are held with banks and financial institutions. The estimated ECLs were calculated based on the 12 month expected loss 
basis and reflect the short term nature of the exposures. The Group considers that its cash and cash equivalents have a low credit risk based on the 
external credit ratings of the counterparties. Based on this, the Group has estimated that the ECL is not material for cash and cash equivalents. 

At each reporting date the expected credit losses will be reviewed to reflect changes in credit risk and adjustments made accordingly.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017135

Hedging
As allowed when initially applying IFRS 9, the Group has chosen to apply its hedge accounting policy under IFRS 9 rather than continuing to apply IAS 39. 
The new standard introduces a more principles based approach with the intention of aligning the accounting for hedging instruments more closely with 
the Group’s risk management strategies and to apply a more qualitative and forward looking approach to assessing hedge effectiveness. IFRS 9 also 
introduces new requirements on rebalancing hedge relationships and prohibiting voluntary discontinuation of hedge accounting. 

The Group anticipates that all existing hedge relationships that are currently designated as effective hedging relationships will continue to qualify for 
hedge accounting under IFRS 9 and are aligned to the Group’s risk management strategy and objective.

IFRS 9 includes additional disclosure requirements, particularly around hedge accounting, credit risk and ECLs. The Group will assess required changes 
in presentation in advance of the next reporting period end.

IFRS 15
IFRS 15 ‘Revenue from contracts with customers’ is effective for annual periods beginning on or after 1 January 2018. The Group has assessed the 
estimated impact that the initial application of IFRS 15 will have on its consolidated financial statements. The estimated impact of the adoption of this 
standard on the Group’s equity as at the beginning of the 2018 financial year is based on assessments undertaken to date and is summarised below. The 
actual impacts of adopting the standard at the beginning of the 2018 financial year may change because relevant accounting policies are subject to 
change until the Group presents its first financial statements that include the date of initial application.

IFRS 15 establishes a comprehensive framework for determining whether, how much and when revenue is recognised. It replaces existing revenue 
recognition guidance, including IAS 18 ‘Revenue’, IAS 11 ‘Construction contracts’, IFRIC 13 ‘Customer loyalty programmes’ as well as SIC 31 ‘Barter 
transactions involving advertising services’.

Admission tickets, annual passes, accommodation and commercial offerings
Revenue from admission tickets, accommodation and commercial offerings is recognised at the time of the visit. For annual passes, revenue is recognised 
evenly over the validity period. Under IFRS 15 the timing of revenue recognition by the Group is expected to be unchanged, with a £nil estimated 
impact on retained earnings and non-controlling interest at the beginning of the 2018 financial year. 

The majority of Merlin’s revenue comes directly from the visiting customer, either in advance or at the time of the visit, and simply represents the 
amounts received from the visiting customer (excluding VAT and similar taxes). This is unaffected by IFRS 15.

•  Trade partners – Merlin engages with trade partners (such as online travel agents), in selling admission tickets and accommodation to the end 

customer. Under IFRS 15, the Group has reassessed these arrangements under the control model required by the new standard (in contrast to the 
risk and reward model under IAS 18). In some instances this leads to trade partners being considered agents for Merlin rather than customers 
themselves. This is expected to result in an increase to the value of revenue with a corresponding change to cost of sales (but no impact on 
EBITDA).

•  Commercial offerings – in a small number of contracts, Merlin engages with third parties to assist in the operation of commercial offerings within 

theme park resorts and Midway attractions. The Group currently determines who acts as the agent or principal on a case-by-case basis. Under IFRS 
15, the Group has reassessed these arrangements under the control model required by the new standard (in contrast to the risk and reward model 
under IAS 18). In some cases, this leads to a different determination of who acts as the agent or principal. This is expected to result in a change to 
the value of revenue with a corresponding change to cost of sales (but no impact on EBITDA).

The impact on the value of revenue in the Group’s consolidated financial statements is expected to be low.

Sponsorship agreements and service contracts for attraction development
Currently, the Group recognises revenue on sponsorship agreements and service contracts for attraction development over the period of the contract. 
Under IFRS 15 the timing of revenue recognition by the Group is expected to be unchanged, with a £nil estimated impact on retained earnings and 
non-controlling interest at the beginning of the 2018 financial year.

Transition
The Group plans to adopt IFRS 15 using the cumulative effect method, with the effect of initially applying this standard recognised on the date of initial 
application, being the first day of the 2018 financial year. As a result, the Group will not apply the requirements of IFRS 15 to the comparative period.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017136

NOTES TO THE ACCOUNTS

SECTION 5 
OTHER NOTES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

5.5  NEW STANDARDS AND INTERPRETATIONS (CONTINUED)

IFRS 16
IFRS 16 is effective for annual periods beginning on or after 1 January 2019 and introduces a single, on-balance sheet lease accounting model for lessees. 
A lessee recognises a right-of-use asset representing its right to use the underlying asset and a lease liability representing its obligation to make lease 
payments. There are recognition exemptions for short term leases and leases of low value items. 

The Group has completed an initial assessment of the potential impact on its consolidated financial statements and is in the process of refining this 
assessment. The actual impact of applying IFRS 16 on the financial statements in the period of initial application will depend on the composition of the 
Group’s lease portfolio at that date, any significant events or significant changes in circumstances that affect whether it is reasonably certain to exercise 
options and the extent to which the Group chooses to use recognition exemptions.

The Group has considered its entire lease portfolio and substantially it all relates to land, buildings and infrastructure assets. As such, the most significant 
impact identified is that the Group will recognise new assets and liabilities for these leases. As at 30 December 2017, the Group’s future minimum lease 
payments under non-cancellable operating leases amounted to £1,897 million on an undiscounted basis (see note 4.4). The Group’s future minimum 
lease payments under finance leases amounted to £435 million on an undiscounted basis.

In addition, the nature of expenses will now change as IFRS 16 replaces the straight-line operating lease expense with a depreciation charge for 
right-of-use assets and interest expense on lease liabilities. The Group’s rental expenses linked to turnover, which totalled £18 million during 2017, will 
continue to be recorded as a rent charge within operating expenses. The effect of this will be an increase in reported EBITDA. Due to the Group’s 
most significant leases being in their earlier stages, the ‘front loading’ impact of the finance costs will result in an initial reduction in reported earnings 
albeit this would be expected to even out over the lease term.

The Group’s leverage threshold loan covenants described in note 4.2 are under ‘frozen-GAAP’ and as such the adoption of IFRS 16 is not expected to 
impact the ability to comply with them.

Transition
The Group plans to apply the practical expedient to grandfather the definition of a lease on transition. This means that it will apply IFRS 16 to all 
contracts entered into before 30 December 2018 and identified as leases in accordance with IAS 17 and IFRIC 4, though the effect of this is not 
expected to be material.

The Group plans to apply IFRS 16 initially on 30 December 2018, for the 52 week period ending 28 December 2019, using the retrospective approach. 
Therefore the cumulative effect of adopting IFRS 16 will be recognised, in line with IAS 8 ‘Accounting policies, changes in accounting estimates and 
errors’, by restating the 52 week period ending 29 December 2018 and making an opening equity adjustment as at 31 December 2017. The Group is 
not required to make any adjustment for leases in which it is a lessor except where it is an intermediate lessor in a sub-lease.

Other standards
The IASB has also issued the following standards, amendments to standards and interpretations that will be effective for the Group as from 1 January 
2018. The Group does not expect any significant impact on its consolidated financial statements from these amendments.
• 
• 
•  Amendments to IFRS 2 ‘Classification and measurement of share-based payment transactions’
•  Annual Improvements to IFRS Standards 2014–2016 Cycle: IFRS 1 and IAS 28

IFRIC 22 ‘Foreign currency transactions and advance consideration’
IFRIC 23 ‘Uncertainty over income tax treatments’

5.6  ULTIMATE PARENT COMPANY INFORMATION

The largest group in which the results of the Company are consolidated is that headed by Merlin Entertainments plc, incorporated in the United 
Kingdom. No other group financial statements include the results of the Company.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017137

5.7  SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS

The Group has the following investments in subsidiaries and joint ventures:

Subsidiary undertaking

AAE Unit Trust

AQDEV Pty Limited

Aquia Pty Ltd

Australian Alpine Enterprises Holdings Pty Ltd

Australian Alpine Enterprises Pty Ltd

Australian Alpine Reservation Centre Pty Ltd

Falls Creek Ski Lifts Pty Ltd

Gebi Falls Creek Pty Ltd

Hotham Heights Developments Ltd

Illawarra Tree Topps Pty Ltd

LEGOLAND Discovery Centre Melbourne Pty Ltd

Limlimbu Ski Flats Ltd

Living and Leisure Australia Limited

Living and Leisure Australia Trust

Living and Leisure Australia Management Limited

Living and Leisure Finance Trust

LLA Aquariums Pty Limited

Melbourne Underwater World Pty Ltd

Melbourne Underwater World Trust

ME LoanCo (Australia) Pty Limited

Merlin Entertainments (Australia) Pty Ltd

MHSC DP Pty Ltd

MHSC Hotels Pty Ltd

MHSC Properties Pty Ltd

MHSC Transportation Services Pty Ltd

Mount Hotham Management and Reservation Pty Ltd

Mount Hotham Skiing Company Pty Ltd

MUW Holdings Pty Ltd

Northbank Development Trust 

Northbank Place (Vic) Pty Ltd

Oceanis Australia Pty Ltd

Oceanis Australia Unit Trust

Oceanis Developments Pty Ltd

Oceanis Foundation Pty Ltd

Oceanis Holdings Limited

Oceanis Korea Unit Trust

Oceanis NB Pty Ltd

Oceanis Northbank Trust

Oceanis Unit Trust

Sydney Attractions Group Pty Ltd

Sydney Tower Observatory Pty Limited

Sydney Wildlife World Pty Limited

The Otway Fly Pty Ltd

Country of 
incorporation

Class of share 
held

Ownership 
2017

Ownership 
2016

Australia(1)

Australia(2)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(3)

Australia(3)

Australia(1)

Australia(2)

Australia(4)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(2)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(5)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(1)

Australia(2)

Australia(2)

Australia(2)

Australia(1)

–

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

–

Ordinary

–

Ordinary

Ordinary

–

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

–

Ordinary

Ordinary

–

Ordinary

Ordinary

Ordinary

–

Ordinary

–

–

Ordinary

Ordinary

Ordinary

Ordinary

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

57.0%

65.0%

100.0%

100.0%

64.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

50.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

57.0%

65.0%

100.0%

100.0%

64.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

50.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017138

NOTES TO THE ACCOUNTS

SECTION 5 
OTHER NOTES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

5.7  SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS (CONTINUED)

Subsidiary undertaking

The Otway Fly Unit Trust

The Sydney Aquarium Company Pty Limited

Underwater World Sunshine Coast Pty Ltd

US Fly Trust

White Crystal (Mount Hotham) Pty Ltd

Madame Tussauds Austria GmbH

MT Austria Holdings GmbH

SEA LIFE Centre Belgium N.V.

Christchurch Investment Company Limited

Merlin Entertainments (Canada) Inc

Madame Tussauds Exhibition (Beijing) Company Limited

Madame Tussauds Exhibition (Shanghai) Company Limited

Madame Tussauds Exhibition (Wuhan) Company Limited

Merlin Entertainments Hong Kong Limited

Merlin Exhibition (Chongqing) Company Limited

Merlin Exhibition (Shenyang) Company Limited

Merlin Indoor Children’s Playground (Shanghai) Company Limited

Shanghai Chang Feng Oceanworld Co. Ltd

LEGOLAND ApS

Merlin Entertainments Group Denmark Holdings ApS

SEA LIFE Helsinki Oy

SEA LIFE France SARL

Dungeon Deutschland GmbH

Heide-Park Soltau GmbH

LEGOLAND Deutschland Freizeitpark GmbH

LEGOLAND Deutschland GmbH 

LEGOLAND Discovery Centre Deutschland GmbH

LEGOLAND Holidays Deutschland GmbH

LLD Share Beteiligungs GmbH

LLD Share GmbH & Co. KG

Madame Tussauds Deutschland GmbH

Merlin Entertainments Group Deutschland GmbH

SEA LIFE Deutschland GmbH

SEA LIFE Konstanz GmbH

Tussauds Deutschland GmbH

Tussauds Heide Metropole GmbH

Merlin Entertainments India Private Limited

Merlin Entertainments Ireland 1 Limited

Merlin Entertainments Ireland 2 Limited

SEA LIFE Centre Bray Limited

Gardaland S.r.l. 

Incoming Gardaland S.r.l.

Merlin Attractions Italy S.r.l.

Merlin Entertainments Group Italy S.r.l.

Country of 
incorporation

Class of share 
held

Ownership 
2017

Ownership 
2016

Australia(1)

Australia(2)

Australia(1)

Australia(1)

Australia(3)

Austria(6)

Austria(6)

Belgium(7)

British Virgin Islands(8)

Canada(9)

China(10)

China(11)

China(12)

China(12)

China(14)

China(54)

China(15)

China(16)

Denmark(17)

Denmark(17)

Finland(18)

France(19)

Germany(20)

Germany(21)

Germany(22)

Germany(22)

Germany(20)

Germany(23)

Germany(23)

Germany(22)

Germany(20)

Germany(20)

Germany(20)

Germany(24)

Germany(21)

Germany(21)

India(25)

Ireland(26)

Ireland(26)

Ireland(27)

Italy(28)

Italy(29)

Italy(28)

Italy(28)

–

Ordinary

Ordinary

–

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

100.0%

100.0%

100.0%

100.0%

82.6%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

99.9%

99.9%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

82.6%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

–

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

99.9%

99.9%

100.0%

100.0%

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017139

Country of 
incorporation

Class of share 
held

Ownership 
2017

Ownership 
2016

Italy(28)

Italy(30)

Italy(28)

Japan(31)

Japan(32)

Luxembourg(33)

Luxembourg(33)

Luxembourg(33)

Malaysia(34)

Malaysia(52)

Malaysia(34)

Netherlands(35)

Netherlands(36)

Netherlands(37)

Netherlands(38)

New Zealand(39)

New Zealand(39)

Portugal(40)

Singapore(41)

South Korea(42)

South Korea(43)

South Korea(42)

Spain(44)

Thailand(45)

Thailand(46)

Turkey(47)

UAE(48)

UAE(53)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

100.0%

(a)49.4%

90.4%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

60.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

(a)49.4%

90.4%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

60.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

–

(c)48.0%

(c)48.0%

Ordinary

Ordinary

Ordinary

–

–

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

(c)1.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

–

100.0%

100.0%

100.0%

(c)1.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Subsidiary undertaking

Merlin Water Parks S.r.l.

Ronchi del Garda S.p.A. 

Ronchi S.p.A.

LEGOLAND Japan Limited

Merlin Entertainments (Japan) Limited

Merlin Entertainments Group Luxembourg 3 S.à r.l.(b)

Merlin Lux Finco 1 S.à r.l.

Merlin Lux Finco 2 S.à r.l.

LEGOLAND Malaysia Hotel Sdn. Bhd

Merlin Entertainments Group (Malaysia) Sdn. Bhd

Merlin Entertainments Studios (Malaysia) Sdn. Bhd

Amsterdam Dungeon B.V.

Madame Tussauds Amsterdam B.V.

Merlin Entertainments Holdings Nederland B.V. 

SEA LIFE Centre Scheveningen B.V.

Auckland Aquarium Limited

Merlin Entertainments (New Zealand) Limited

Merlin Entertainments (SEA LIFE PORTO) Unipessoal Lda 

Merlin Entertainments Singapore Pte. Ltd

Busan Aquaria Twenty One Co. Ltd

LEGOLAND Korea LLC 

Merlin Entertainments Korea Company Limited 

SLCS SEA LIFE Centre Spain S.A.

Merlin Entertainments (Thailand) Limited

Siam Ocean World Bangkok Co Ltd

Istanbul Sualti Dunyasi Turizm Ticaret A.S

Madame Tussauds Museum LLC

Merlin Holdings Limited

Alton Towers Limited

Alton Towers Resort Operations Limited

Charcoal CLG 1 Limited (company limited by guarantee)

Charcoal CLG 2 Limited (company limited by guarantee)

Charcoal Holdco Limited

Charcoal Midco 1 Limited

Charcoal Newco 1 Limited

Charcoal Newco 1a Limited

Chessington Hotel Limited 

Chessington World of Adventures Limited

Chessington World of Adventures Operations Limited

Chessington Zoo Limited

CWA PropCo Limited

Iconic Images International Limited(e)

LEGOLAND US Holdings Limited

LEGOLAND Windsor Park Limited

London Aquarium (South Bank) Limited

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017140

NOTES TO THE ACCOUNTS

SECTION 5 
OTHER NOTES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

5.7  SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS (CONTINUED)

Subsidiary undertaking

London Dungeon Limited

London Eye Holdings Limited

London Eye Management Services Limited

Madame Tussaud’s Limited

Madame Tussauds Touring Exhibition Limited

Merlin Attractions Management Limited(e)

Merlin Attractions Operations Limited 

Merlin Entertainment Limited 

Merlin Entertainments (Asia Pacific) Limited 

Merlin Entertainments (Blackpool) Limited 

Merlin Entertainments (Dungeons) Limited

Merlin Entertainments (NBD) Limited 

Merlin Entertainments (SEA LIFE) Limited

Merlin Entertainments Crown (UK) Limited

Merlin Entertainments Developments Limited

Merlin Entertainments Group Employee Benefit Trustees Limited

Merlin Entertainments Group Holdings Limited 

Merlin Entertainments Group Limited

Merlin Entertainments Group Operations Limited

Merlin’s Magic Wand Trustees Limited

Merlin UK Finance 1A Limited

Merlin UK Finance 2A Limited

Merlin UK Finco 1 Limited

Merlin UK Finco 2 Limited

Merlin US Holdings Limited

Pirate Adventure Golf Limited(d)

SEA LIFE Centre (Blackpool) Limited

SEA LIFE Centres Limited 

SEA LIFE Trustees Limited

The London Planetarium Company Limited

The Millennium Wheel Company Limited

The Seal Sanctuary Limited

The Tussauds Group Limited

Thorpe Park Operations Limited

Tussauds Attractions Limited

Tussauds Group (UK) Pension Plan Trustee Limited

Tussauds Limited

Warwick Castle Limited

Lake George Fly LLC

LEGOLAND California LLC

LEGOLAND Discovery Center Arizona LLC

LEGOLAND Discovery Center Boston LLC

LEGOLAND Discovery Center Columbus LLC

Country of 
incorporation

Class of share 
held

Ownership 
2017

Ownership 
2016

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

UK(49)

USA(50)

USA(51)

USA(51)

USA(51)

USA(51)

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

–

–

–

–

–

100.0%

100.0%

100.0%

100.0%

100.0%

–

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

–

–

100.0%

100.0%

100.0%

50.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

–

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017141

Country of 
incorporation

Class of share 
held

Ownership 
2017

Ownership 
2016

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(50)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

USA(51)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Ordinary

–

Ordinary

–

–

–

–

–

–

–

–

–

–

–

–

–

–

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

–

100.0%

–

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

–

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

100.0%

Subsidiary undertaking

LEGOLAND Discovery Centre (Dallas) LLC

LEGOLAND Discovery Centre (Meadowlands) LLC

LEGOLAND Discovery Center Michigan LLC

LEGOLAND Discovery Center Philadelphia LLC

LEGOLAND Discovery Center San Antonio LLC

LEGOLAND Discovery Centre US LLC

LEGOLAND New York LLC

Madame Tussauds Hollywood LLC

Madame Tussaud Las Vegas LLC

Madame Tussauds Nashville LLC

Madame Tussaud’s New York LLC

Madame Tussauds Orlando LLC

Madame Tussauds San Francisco LLC

Madame Tussauds Washington LLC

Merlin Entertainments Crown (US) Inc

Merlin Entertainments Group Florida LLC

Merlin Entertainments Group US Holdings Inc

Merlin Entertainments Group US LLC

Merlin Entertainments Group Wheel LLC

Merlin Entertainments North America LLC

Merlin Entertainments Short Breaks LLC

Merlin Entertainments US NewCo LLC

San Francisco Dungeon LLC

SEA LIFE Center San Antonio LLC

SEA LIFE Charlotte LLC

SEA LIFE Meadowlands LLC

SEA LIFE Michigan LLC

SEA LIFE Minnesota LLC

SEA LIFE Orlando LLC

SEA LIFE US LLC

The Tussauds Group LLC

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017142

NOTES TO THE ACCOUNTS

SECTION 5 
OTHER NOTES (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

5.7  SUBSIDIARY AND JOINT VENTURE UNDERTAKINGS (CONTINUED)

Joint venture undertaking

LL Dubai Hotel LLC

Country of 
incorporation

Class of share 
held

Ownership 
2017

Ownership 
2016

UAE(55)

Ordinary

40.0%

–

(a)  Merlin Entertainments plc has control over this entity via control of the immediate parent entity and the control that the immediate parent entity has over the subsidiary entity.
(b)  Merlin Entertainments Group Luxembourg 3 S.à r.l. is held by the Company. All other subsidiaries are held by intermediate subsidiaries.
(c)  Merlin Entertainments plc has 100% of the beneficial ownership of these entities.
(d)  The Group acquired the remaining 50% of the Pirate Adventure Golf joint venture on 12 September 2017.
(e)  Companies dissolved on 6 December 2017.

Registered offices
(1)  Level 11, 50 Queen Street, Melbourne, VIC, 3000, Australia
(2)  Level 16, 201 Elizabeth Street, Sydney, NSW, 2000, Australia 
(3)  3 Ireland Street Bright, VIC, 3741, Australia
(4)  Falls Creek Road, 3699 Falls Creek, Victoria, Australia
(5)  Doncaster Road 861, 3109 Melbourne–Doncaster East, Victoria, Australia
(6)  Riesenradplatz 5-6, 1020 Wien, Vienna, Austria
(7)  Koning Albert 1 Laan 116, 8370, Blankenberge, Belgium
(8)  P.O. Box 3340, Road Town, Tortola, British Virgin Islands
(9)  Suite 5300 Commerce Court West, 199 Bay Street, Toronto, ON, M5L 1B9, Canada
(10) No. 4, 6, 8, 10, 12, 14, 16, 18 Qianmen Avenue, Dongcheng District, Beijing, China
(11) 10/F New World Building, No 2-68 Nanjing Xi Road, Shanghai 200003, China
(12) 21, Han Street, Wuchang District, (Shops 40/41/42) Building 5, Lot J2, Wuhan, China
(13) 3F, St John’s Building, No. 33 Garden Road, Central, Hong Kong
(14) 4-11, Fu 9, No. 133, Nanpin Road, Nan’an District, Chongqing, China
(15) L2-25, 2F, 3F Parkside Plaza, Putuo District, Shanghai, China
(16) 189, Dadhue Road, Pu Tuo District, Shanghai, 200062, China
(17) Aastvej 10, 7190 Billund, Denmark
(18) Tivolitie 10, Helsinki 00510, Finland
(19) Centre Commercial Val d’Europe, Espace 502, 14 cours du Danube, Serris, 7711 Marne-La-Vallée, France
(20) Cremon 11, 20457 Hamburg, Germany
(21) Heidenhof 1, 29614 Soltau, Germany
(22) Legoland Allee, 89312, Gunzburg, Germany
(23) Prinzregentenstrasse 18, 80538 Munich, Germany
(24) Klein Vehedig, Hafenstrasse 9, 78462 Konstanz, Germany
(25) 44, Regal Building, Connaught Place, New Delhi, Central Delhi DL, 110001, India
(26) 6th Floor, 2 Grand Canal Square, Dublin 2, Ireland
(27) First Floor, Fitzwilton House, Wilton Place, Dublin 2, Ireland
(28) Via Derna 4, Castelnuovo del Garda, 37014, Verona, Italy
(29) Via Vivaldi n.7, Castelnuovo del Garda Verona, 37014, Verona, Italy
(30) Loc Ronchi, Castel del Garda Verona, 37014, Verona, Italy
(31) 2-2-1, Kinjoufutou Minato-ku, Nagoya-shi, Japan
(32) Island Mall, Decks Tokyo Beach, 1-6-1 Daiba, Minato-ku, Tokyo, Japan
(33) 20, Rue Eugène Ruppert, L-2453, Luxembourg
(34) Suite 2-4, Level 2, Tower Block, Menera Milenium, Jalan Damanlela, Pusat Bandar Damansara, 50490 Kuala Lumpur, Malaysia
(35) Fred. Roeskestraat 123, 1076 EE Amsterdam, Netherlands
(36) Dam 20 GEBOUW P&C, 1012 NP Amsterdam, Netherlands
(37) Croeselaan 18, Utrecht, Netherlands
(38) Rokin 78, 1012 KW Amsterdam, Netherlands
(39) Level 12, 55 Shortland Street, Auckland 1010, New Zealand
(40) Avenida Da Boavista 3265, 7th Floor, 4100–137 Porto, Portugal
(41) 10, Changi Business Park Central 2, #05-01, HansaPoint@CBP, 486030, Singapore
(42) 1411-4, Jung 1-dong, Haenudee-Gu, Busan, Republic of Korea
(43) Yoseon-dong, 8F Moorim Building, 16 Joongang-ro, Chuncheon-si, Gangwon-do, Republic of Korea
(44) Puerto Marina, Benalmadena-Costa, 29630 Benalmadena, Malaga, Spain
(45) 989 Siam Discovery Center 6, 6A, 7 and 8th Floors, Rama I Road, Kwaeng Pathumwan, Khet Pathumwan, Bangkok 10330, Thailand
(46) B1-B2 Floor Siam Paragon, 991 Rama 1 Road, Khweng Patumwan, Bangkok 10330, Thailand
(47) Kocatepe Mah, Pasa Cad, Forum Istanbul AVM No. 5/5, Bayrampasa, Turkey
(48) Office 1601, 48 Burj Gate, Burj Khalifa, Dubai, United Arab Emirates
(49) Link House, 25 West Street, Poole, Dorset, BH15 1LD, United Kingdom
(50) 80 State Street, Albany, New York 12207-2543, United States
(51) 1209 Orange Street, Wilmington, New Castle County, Delaware, 19801, United States
(52) No. 7, Jalan LEGOLAND, Bandar Medini Iskandar Malaysia, 79250 Iskandar Puteri, Johor, Malaysia
(53) Emaar Square, Building 3, Level 5, P.O. Box 37172, Dubai, United Arab Emirates
(54) No. 2 Jia-1, Bolan Road, Heping District, Shenyang, China
(55) 201-01 Emaar Square, PO Box 123311, Dubai, United Arab Emirates

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017MERLIN ENTERTAINMENTS PLC

COMPANY FINANCIAL 
STATEMENTS

Company statement of financial position at 30 December 2017 (2016: 31 December 2016)

Non-current assets

Investments

Other receivables

Current assets

Other receivables

Cash and cash equivalents

Total assets

Current liabilities

Interest-bearing loans and borrowings

Other payables

Non-current liabilities

Interest-bearing loans and borrowings

Total liabilities

Net assets

Issued capital and reserves attributable to owners of the Company

Total equity

The notes on pages 145 to 149 form part of these financial statements.

143

2016 
£m

3,126 

1,214 

4,340 

4 

–

4 

2017 
£m

3,129

1,449

4,578

3 

7 

10 

4,588

4,344 

7

8

15

1,271

1,286

3,302

3,302

3,302

5 

2 

7

1,147 

1,154 

3,190 

3,190 

3,190

Note

iii

iv

iv

vi

v

vi

vii

The parent Company financial statements were approved by the Board of Directors on 28 February 2018 and were signed on its behalf by:

Nick Varney 
Chief Executive Officer 

Anne-Francoise Nesmes
Chief Financial Officer

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
144

MERLIN ENTERTAINMENTS PLC

COMPANY FINANCIAL 
STATEMENTS

Company statement of changes in equity at 30 December 2017 (2016: 31 December 2016)

At 27 December 2015

Profit for the year

Total comprehensive income for the year

Shares issued

Equity dividends

Share incentive schemes:
– movement in reserves for employee share schemes

At 31 December 2016

Profit for the year

Total comprehensive income for the year

Shares issued

Equity dividends

Share incentive schemes:
– movement in reserves for employee share schemes

At 30 December 2017

Note

Share 
capital 
£m

10 

–

–

–

–

–

10 

–

–

–

–

–

10 

vii

iii

vii

vii

iii

vii

Share 
premium 
£m

–

–

–

2

–

–

2 

–

–

8 

–

–

10 

Retained 
earnings 
£m

3,100 

134 

134 

–

(67)

11 

3,178 

175

175

–

(74)

3

3,282

Total 
equity 
£m

3,110 

134 

134

2

(67)

11 

3,190 

175

175

8 

(74)

3

3,302

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017145

NOTES TO MERLIN ENTERTAINMENTS PLC

COMPANY FINANCIAL 
STATEMENTS

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

I  ACCOUNTING POLICIES

These financial statements were prepared in accordance with Financial Reporting Standard 101 ‘Reduced Disclosure Framework’ (FRS 101). The 
amendments to FRS 101 (2016/17 Cycle) issued in July 2017 have been applied.

In preparing these financial statements, the Company applies the recognition, measurement and disclosure requirements of International Financial 
Reporting Standards as adopted by the EU (Adopted IFRSs), but makes amendments where necessary in order to comply with Companies Act 2006 
and has set out below where advantage of the FRS 101 disclosure exemptions has been taken.

The consolidated financial statements of Merlin Entertainments plc are prepared in accordance with International Financial Reporting Standards and are 
available to the public and may be obtained from Link House, 25 West Street, Poole, Dorset BH15 1LD. Company financial statements have been 
prepared and approved by the Directors in accordance with International Financial Reporting Standards as adopted by the EU (Adopted IFRSs).

In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures:
•  cash flow statement and related notes;
•  disclosures in respect of transactions with wholly owned subsidiaries;
•  disclosures in respect of capital management;
•  the effects of new but not yet effective IFRSs; and
•  disclosures in respect of the compensation of key management personnel.

As the consolidated financial statements of Merlin Entertainments plc include the equivalent disclosures, the Company has also taken the exemptions 
under FRS 101 available in respect of the following disclosures:
• 
•  certain disclosures required by IFRS 13 ‘Fair value measurement’ and the disclosures required by IFRS 7 ‘Financial instrument disclosures’.

IFRS 2 ‘Share-based payment’ in respect of group settled share-based payments; and

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these financial statements.

These financial statements have been prepared for the 52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016).

The Directors have taken advantage of the exemption available under s408 of the Companies Act 2006 and have not presented a profit and loss 
account of the Company.

A summary of the Company’s significant accounting policies is set out below.

Investments in subsidiaries
Investments in subsidiaries are stated at cost, less provision for impairment. The carrying amount of the Company’s investments in subsidiaries is 
reviewed annually to determine whether there is any indication of impairment. If any such indication exists, the investment’s recoverable amount is 
estimated. If the carrying value of the investment exceeds the recoverable amount, the investment is considered to be impaired and is written down to 
the recoverable amount. The impairment loss is recognised in the income statement.

Foreign currency
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the transactions. Foreign 
exchange gains and losses resulting from the settlement of such transactions and from the translation at year end exchange rates of monetary assets and 
liabilities denominated in foreign currencies are recognised in the income statement.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017146

NOTES TO MERLIN ENTERTAINMENTS PLC

COMPANY FINANCIAL 
STATEMENTS (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

I  ACCOUNTING POLICIES (CONTINUED)

Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement unless it relates to items recognised 
directly in equity, when it is recognised directly in equity, or when it relates to items recognised in other comprehensive income, when it is recognised 
through the statement of comprehensive income.

Current tax is the expected tax payable on the taxable income for the year, using tax rates substantively enacted at the end of the reporting period, 
and any adjustment to tax payable in respect of previous periods.

Deferred tax is provided on certain temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and 
taxation purposes respectively. The following temporary differences are not provided for: the initial recognition of goodwill; the initial recognition of 
assets or liabilities that affect neither accounting nor taxable profit other than in a business combination; and differences relating to investments in 
subsidiaries and joint ventures to the extent that they will probably not reverse in the foreseeable future. The amount of deferred tax provided is based 
on the expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at 
the end of the reporting period.

After considering forecast future profits, deferred tax assets are recognised where it is probable that future taxable profits will be available against 
which those assets can be utilised.

Share-based payments
The fair value of equity-settled share-based payments is recognised as an employee expense with a corresponding increase in equity. The fair value is 
measured at grant date and charged as the employees become unconditionally entitled to the rights.

The Group’s equity-settled share plans are settled either by the issue of shares by Merlin Entertainments plc or by the purchase of shares in the market. 
The fair value of the share plans is recognised as an expense over the expected vesting period net of deferred tax with a corresponding entry to 
retained earnings. The fair value of the share plans is determined at the date of grant. Non-market based vesting conditions (i.e. earnings per share and 
return on capital employed targets) are taken into account in estimating the number of awards likely to vest. The estimate of the number of awards 
likely to vest is reviewed at each accounting date up to the vesting date, at which point the estimate is adjusted to reflect the actual awards issued. No 
adjustment is made after the vesting date even if the awards are forfeited or are not exercised.

The Group operates cash-settled versions of the employee incentive schemes for employees in certain territories. The issues and resulting charges of 
these schemes are not material to the financial statements.

Loans to Group undertakings
Loans to Group undertakings are recognised initially at fair value and subsequently at amortised cost using the effective interest rate method, less 
provision for impairment.

Classification of financial instruments issued by the Group
Financial instruments often consist of a combination of debt and equity and the Group has to decide how to attribute values to each. They are treated 
as equity only to the extent that they meet the following two conditions:
(i)  they include no contractual obligations upon the Group to deliver cash or other financial assets or to exchange financial assets or financial liabilities 

with another party under conditions that are potentially unfavourable to the Group; and

(ii) where the instrument will or may be settled in the Group’s own equity instruments, it is either a non-derivative that includes no obligation to deliver 
a variable number of the Group’s own equity instruments or is a derivative that will be settled by the Group exchanging a fixed amount of cash or 
other financial assets for a fixed number of its own equity instruments.

To the extent that this definition is not met, the proceeds of issue are classified as a financial liability, and the amounts presented in these financial 
statements for called up share capital and share premium account exclude amounts in relation to those shares.

Finance payments associated with financial liabilities are dealt with as part of finance costs. Finance payments associated with financial instruments that 
are classified in equity are dividends and are recorded directly in equity.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017147

Interest-bearing loans and borrowings
These are initially recognised at the principal value of the loan concerned, less any related fees. These fees are then amortised through the income 
statement on an effective interest rate basis over the expected life of the loan (or over the contractual term where there is no clear indication that a 
shorter life is appropriate).

If the Group’s estimate of the expected life based on repayment subsequently changes, the resulting adjustment to the effective interest rate calculation 
is recognised as a gain or loss on re-measurement and presented separately in the income statement.

Dividends
Dividends are recognised through equity on the earlier of their approval by the Company’s shareholders or their payment.

II  OPERATING EXPENSES

Staff numbers and costs
The average number of persons employed by the Company during the year was nine (2016: nine). All employees were Directors of the Company.

The employment costs of the Directors of the Company have been borne by Merlin Entertainments Group Limited for their services to the Group as a 
whole. The costs related to these Directors are included within the Directors’ Remuneration Report on pages 66 to 87. One Director accrued benefits 
under defined contribution schemes during the year (2016: one).

Auditor’s remuneration
Fees paid to KPMG for audit and other services to the Company are not disclosed in its individual accounts as the Group accounts are required to 
disclose such fees on a consolidated basis (note 2.1 of the consolidated financial statements).

III  INVESTMENT IN SUBSIDIARY UNDERTAKING

Cost and carrying value

At 27 December 2015

Capital contributions to subsidiaries

At 31 December 2016

Capital contributions to subsidiaries

At 30 December 2017

Shares in 
subsidiary 
undertaking 
£m

3,115 

11 

3,126 

3

3,129

Where subsidiary undertakings incur charges for share-based payments in respect of share options and awards granted by the Company, a capital 
contribution in the same amount is recognised as an investment in subsidiary undertakings with a corresponding credit to shareholders’ equity.

The subsidiary undertaking at the year end is as follows:

Company

Activity

Country of 
incorporation

Merlin Entertainments Group Luxembourg 3 S.à r.l.

Holding company

Luxembourg

Shareholding

100.0%

Description of shares 
held

Ordinary

A full list of Group companies is included in note 5.7 of the consolidated financial statements on page 137.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017148

NOTES TO MERLIN ENTERTAINMENTS PLC

COMPANY FINANCIAL 
STATEMENTS (CONTINUED)

52 weeks ended 30 December 2017 (2016: 53 weeks ended 31 December 2016)

IV  OTHER RECEIVABLES

Amounts owed by Group undertakings

Current assets

Non-current assets

2017 
£m

3 

2016 
£m

4 

2017 
£m

1,449

2016 
£m

1,214

Amounts owed by Group undertakings comprise funds loaned by the Company to fellow Group undertakings. The non-current loans have maturities of 
2020 and 2022 and carry interest rates that are based on the costs of servicing the external bank facilities and loan notes.

V  OTHER PAYABLES

Amounts owed to Group undertakings

Accruals

VI  INTEREST-BEARING LOANS AND BORROWINGS

Non-current

Floating rate bank facilities due 2020

£300 million floating rate revolving credit facility due 2020

€700 million (2016: €500 million) fixed rate notes due 2022

Current

Interest payable

2017 
£m

7

1

8

2017 
£m

649

–

622

1,271

7

1,278

2016 
£m

1 

1 

2

2016 
£m

723

–

424

1,147 

5

1,152

During the year an additional €200 million of the March 2022 2.75% coupon notes were issued at 103.5% of their nominal value to yield 2.01%  
(£178 million). The proceeds were partly used to repay €50 million (£43 million) of the floating rate term debt due to mature in March 2020.

The facilities are:
•  Bank facilities comprising £250 million and $540 million floating rate term debt to mature in March 2020. The relevant floating interest rates are 

LIBOR and the USD benchmark rate, which were 0.51% (2016: 0.37%) and 1.61% (2016: 0.99%) respectively at 30 December 2017. The margin on 
the bank facilities is dependent on the Group’s adjusted leverage ratio and at 30 December 2017 was 2.0% (2016: 2.0%).

•  A £300 million multi-currency revolving credit facility of which £nil had been drawn down at 30 December 2017 (2016: £nil). The margin on this 
facility is also dependent on the Group’s adjusted leverage ratio and at 30 December 2017 was at a margin of 1.75% (2016: 1.75%) over the same 
floating interest rates when drawn.

•  €700 million (2016: €500 million) notes with a coupon rate of 2.75% to mature in March 2022.

The Group has estimated that a refinancing of the bank facilities and multi-currency revolving credit facility is likely within the next 18 months, which is 
earlier than that previously assumed for accounting purposes. As a result, the amortisation of financing costs in respect of these facilities has been 
accelerated. The fees related to the fixed rate notes are being amortised to the maturity of the notes as the notes are currently expected to be held to 
their full term. The borrowings (including the revolving credit facility) and the €700 million notes are unsecured but guaranteed by the Company and 
certain of its subsidiaries.

The Company is required to comply with certain financial and non-financial covenants in the bank facilities, including a requirement to maintain certain 
ratios of EBITDA on a consolidated basis to both net finance costs and net debt. It is also required to comply with certain non-financial covenants in the 
€700 million notes. All covenant requirements were satisfied throughout the year.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017149

VII  EQUITY

Share capital

Ordinary shares of £0.01 each

At beginning of the year

Shares issued

At end of the year

2017 
Number

2017 
£m

2016 
Number

1,015,809,266 

3,763,183 

1,019,572,449 

10 

–

10 

1,013,746,032 

2,063,234 

1,015,809,266 

2016 
£m

10 

–

10

Issue of new shares
During the year the Company issued 3,763,183 ordinary shares for consideration of £nil in connection with the Group’s employee share incentive 
schemes (note 4.6 of the consolidated financial statements). The Company also received £8 million in relation to the exercise of options under the 
Company Share Option Plan (CSOP) and the All Employee Sharesave Plan (AESP). This was taken to the share premium account.

Ordinary shares
The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at general 
meetings of the Company.

Retained earnings
The profit after tax for the year in the accounts of Merlin Entertainments plc is £175 million (2016: profit after tax of £134 million). All of the Company’s 
retained earnings are distributable (with the exception of those movements in reserves for employee share schemes).

Dividends

Final dividend for the 52 weeks ended 26 December 2015 of 4.4 pence per share

Interim dividend for the 53 weeks ended 31 December 2016 of 2.2 pence per share

Final dividend for the 53 weeks ended 31 December 2016 of 4.9 pence per share

Interim dividend for the 52 weeks ended 30 December 2017 of 2.4 pence per share

Total dividends paid

2017 
£m

2016 
£m

–

–

50

24

74

45

22

–

–

67

The Directors of the Company propose a final dividend of 5.0 pence per share for the year ended 30 December 2017 (2016: 4.9 pence per share), 
amounting to £51 million (2016: £50 million). The total dividend for the current year, subject to approval of the final dividend, will be 7.4 pence per share 
(2016: 7.1 pence per share).

In making this proposal the Directors have considered the resources available to the Company and its subsidiaries. Specifically they have taken account 
of the Company’s significant distributable profits, as noted above, as well as the position and liquidity of the Group disclosed in the consolidated 
statement of financial position as explained in the Group going concern disclosures on page 101.

VIII  RELATED PARTY TRANSACTIONS

Transactions with subsidiary undertakings, which principally relate to the provision of funding within the Group, are carried out on an arm’s length basis. 
Outstanding balances are placed on intercompany accounts (note iv).

During the financial year the Company received a dividend from Merlin Entertainments Group Luxembourg 3 S.à r.l. of £174 million (2016: £135 million).

For full details of transactions and arrangements with the Company’s largest shareholder, see note 5.3 of the consolidated financial statements.

FINANCIAL STATEMENTSGOVERNANCESTRATEGIC REPORTMERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017150

FINANCIAL RECORD

Results

Revenue

Underlying EBITDA

Underlying operating profit

Operating profit

Profit before tax

Adjusted earnings per share (p)

Dividend per share (p)

Consolidated statement of financial position

Property, plant and equipment

Intangible assets

Cash and cash equivalents

Non-current interest-bearing loans and borrowings

Total equity

Consolidated statement of cash flows

Net cash flow from operating activities

Changes in working capital

Net increase/(decrease) in cash and cash equivalents

2017 
£m

2016
(52 weeks) 
£m

2016
 (53 weeks)
£m

1,594

1,428 

474 

323

323

271

20.5 

7.4

2,092

1,018

309

1,271

1,567

413

1

90

433

302

302

259

19.5

7.1

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

1,457 

451 

320 

320 

277 

 20.8 

 7.1 

1,841 

1,017 

215 

1,147 

1,428 

433 

23 

40 

2015 
£m

1,278 

402 

291 

291 

237 

 17.8 

 6.5 

1,495 

923 

152 

1,003 

1,149 

325 

(19)

(137)

2014 
£m

1,249 

411 

311 

311 

226 

 17.7 

 6.2 

1,410 

942 

285 

1,131 

1,063 

357 

(4)

16 

2013 
£m

1,192 

390 

290 

260 

172 

 16.9 

 n/a 

1,321 

961 

264 

1,179 

944 

365 

30 

125

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
151

OTHER FINANCIAL 
INFORMATION

Foreign exchange rate sensitivity
The Group’s income statement is exposed to fluctuations in foreign currency exchange rates principally on the translation of our non Sterling earnings. 
The tables below show the impact on 2016 52 week revenues and EBITDA of re-translating them at 2017 foreign exchange (FX) rates.

Currency

USD

EUR

AUD

Other

Increase in 2016 revenues at 2017 FX rates

Currency

USD

EUR

AUD

Other

Increase in 2016 EBITDA at 2017 FX rates

2016 
average 
FX rates

2017 
average 
FX rates

%age 
movement 
in FX rates

Revenue 
impact 
£m

1.37

1.23

1.83

1.29

1.14

1.68

6.1%

7.3%

8.1%

25

22

8

12

67

2016
 average 
FX rates

2017
 average 
FX rates

%age 
movement 
in FX rates

EBITDA 
impact 
£m

1.37

1.21

1.81

1.28

1.13

1.67

6.8%

7.0%

8.4%

11

7

2

5

25

Return on capital employed (ROCE)
The return is based on underlying operating profit after tax. Tax is calculated for the purposes of ROCE by applying the Group’s underlying ETR for the 
year (2017: 22.9%, 2016: 23.8%) to the Group’s underlying operating profit.

The capital employed element of the calculation is based on average net operating assets for the relevant period between the opening and closing 
statements of financial position. Net operating assets include all net assets other than deferred tax, derivative financial assets and liabilities, and net debt.

On a 52 week basis no change in net assets is assumed, except for the 53rd week return, which has adjusted net debt.

Underlying operating profit

Taxation

Return

Net assets

Less:

Deferred tax assets

Deferred tax liabilities

Net debt (note 4.1)

Derivative financial assets

Derivative financial liabilities

Net operating assets at the period end

Capital employed

ROCE

2017
 £m

323

(74)

249

1,567

(33)

171

1,160

(5)

3

2,863

2,730

9.1%

2016 
(53 weeks) 
£m

2016 
(52 weeks) 
£m

320

(76)

244

1,428

(38)

179

1,025

(3)

5

2,596

2,401

10.2%

302

(72)

230

1,414

(38)

179

1,039

(3)

5

2,596

2,401

9.6%

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017152

GLOSSARY

Key terms

Adjusted EPS

Capex

Cluster

Definition

Adjusted earnings per share is calculated by dividing the profit for the year attributable to ordinary 
shareholders, adjusted for exceptional items, by the weighted average number of ordinary shares in issue 
during the year.

Capital expenditure.

A group of attractions located in a city close to one another.

Constant currency growth

Using 2017 exchange rates.

DreamWorks Tours – Shrek’s 
Adventure!

This attraction opened in 2015. It is part of the Midway Attractions Operating Group.

EBITDA

EPS

EU GDPR

Exceptional items

Profit before finance income and costs, taxation, depreciation and amortisation and after taking account of 
attributable profit after tax of joint ventures.

Earnings per share.

EU General Data Protection Regulation.

Due to their nature, certain one-off and non-trading items can be classified as exceptional in order to draw 
them to the attention of the reader and to show the underlying business performance more accurately.

Existing estate (EE)

EE comprises all attractions other than new openings. 

High year

Year of high spend in capital investment cycle of an attraction.

IP

IPO

IRR

KIRKBI

KPI

LDC

Lead price

Like for like (LFL)

Listing

Little BIG City

LLP

Intellectual Property.

Initial Public Offering.

Internal Rate of Return.

KIRKBI owns 75% of LEGO A/S and owns 29.72% of the share capital of Merlin Entertainments plc.

Key Performance Indicator.

LEGOLAND Discovery Centre attractions. These are part of the Midway Attractions Operating Group.

Face value of a ticket, which may then be discounted.

2017 LFL growth refers to the growth between 2016 and 2017 on a constant currency basis using 2017 
exchange rates and includes all businesses owned and operated before the start of 2016.

Listing on the London Stock Exchange.

This is a new attraction that opened in 2017. It is part of the Midway Attractions Operating Group.

LEGOLAND Parks Operating Group.

Merlin Magic Making (MMM)

Merlin’s Magic Wand (MMW)

MMM is the unique resource that sits at the heart of everything Merlin does. It is our specialist in-house 
site-search and business development; creative design; production; and project management team. MMM also 
pursues acquisition and investment opportunities.

MMW forms a key element of Merlin’s Corporate Social Responsibility commitment. Our very own children’s 
charity delivers magical experiences around the world to children who are disadvantaged through sickness  
and disability.

Midway or Midway attractions

The Midway Attractions Operating Group and/or the Midway attractions within it. Midway attractions are 
typically smaller, indoor attractions located in city centres, resorts or shopping malls.

MT

Madame Tussauds attractions. These are part of the Midway Attractions Operating Group.

Net Promoter Score

How we measure the propensity of our customers to recommend our attractions.

New Business Development 
(NBD)

NBD relates to attractions that are newly opened or under development for future opening, together with the 
addition of new accommodation at existing sites. New openings can include both Midway attractions and new 
theme parks. NBD combines with the existing estate to give the full estate of attractions.

Operating free cash flow

EBITDA less existing estate capex.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017153

Key terms

Organic growth

ROCE

ROIC

Rooms

RPC

RTP

SLC

Second gate

The Code

The Merlin Way

Top Box

Underlying

Definition

Growth from like for like businesses and new business development at constant currency and excluding 
growth from acquisitions.

Return on Capital Employed. The profit measure used in calculating ROCE is based on underlying operating 
profit after tax. The capital employed element of the calculation is based on average net operating assets 
which include all net assets other than deferred tax, derivative financial assets and liabilities, and net debt.

Return on Invested Capital. Incremental EBITDA divided by the capital invested.

A single accommodation unit at one of our theme parks, for example a hotel room, lodge or ‘glamping’ tent.

Revenue per capita, defined as visitor revenue divided by number of visitors.

Resort Theme Parks Operating Group.

SEA LIFE Centre aquarium attractions. These are part of the Midway Attractions Operating Group.

A visitor attraction at an existing resort with a separate entrance and for which additional admission fees 
are charged.

UK Corporate Governance Code.

The culture of the Group which encompasses our vision and values.

The highest level of customer satisfaction that we record in our customer surveys.

Underlying information presented excludes exceptional items that are classified separately within the financial 
statements.

Visitors

Represents all individual visits to Merlin owned or operated attractions.

Wizard Wants to Know 
(WWTK)

WWTK is our annual online employee survey.

Terms used
Unless otherwise stated, the terms ‘Merlin’, ‘Merlin Entertainments’, ‘the Group’, ‘We’ and ‘Us’ refer to the Company (Merlin Entertainments plc) and, 
as applicable, its subsidiaries and/or interests in joint ventures. Percentages are calculated based on figures before rounding and are then rounded to 
one decimal place.

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017154

SHAREHOLDER INFORMATION

Share listing
The Company’s shares are listed on the London Stock Exchange.

Share register and registrars
The Company’s share register is maintained and administered in the UK 
by Computershare Investor Services PLC (Computershare) at the 
following address:

Computershare  
Investor Services PLC 
The Pavilions 
Bridgwater Road 
Bristol 
BS99 6ZZ  

Telephone:
+44 (0)370 703 6259
Investor Centre:
www.investorcentre.co.uk/contactus
Website:
www.computershare.com

Computershare operates a portfolio service for Merlin shareholders 
called Investor Centre. This provides our shareholders with online access 
to information about their investments as well as a facility to help manage 
their holdings online, such as being able to:
•  Update dividend mandate bank instructions and review dividend 

payment history.

Shareholder communications
We encourage our shareholders to receive their communications from 
the Company electronically using email and web-based communications. 
This means that information about the Company can be received as soon 
as it is available. The use of electronic communications also reduces costs 
and the impact on the environment. Shareholders can register for 
electronic communications through Investor Centre or by contacting 
Computershare. Shareholders with any queries regarding their 
shareholding should contact Computershare. 

The Investor Relations section of our corporate website also contains 
information which shareholders may find helpful  
(www.merlinentertainments.biz/investor-relations).

Annual General Meeting (AGM)
The AGM of the Company will be held on 27 April 2018 at Chessington 
Safari Hotel, Chessington World of Adventures Resort, Leatherhead 
Road, Chessington, Surrey, KT9 2NE at 11.00am. Details of each 
resolution to be considered at the meeting and voting instructions will be 
provided in the Notice of AGM which will be issued to shareholders 
under separate cover.

•  Update member details and address changes.
•  Register to receive Company communications electronically.

Registered in 
England and Wales 

Company number
08700412

Computershare also offers an internet and telephone share dealing 
service to existing shareholders which can also be accessed through the 
Investor Centre.

EPIC/TIDM 
MERL 

ISIN
GB00BDZT6P94

Dividends
An interim dividend of 2.4 pence per share was paid on 25 September 
2017 to shareholders on the share register on 18 August 2017.

A final dividend for the year ended 30 December 2017 of 5.0 pence per 
share will be recommended to shareholders for approval at the 2018 
Annual General Meeting of the Company.

Dividend Re-Investment Plan
The Company has a Dividend Re-Investment Plan (DRIP) which allows 
holders of ordinary shares, who choose to participate, to use their cash 
dividends to acquire additional shares in the Company which will be 
purchased on their behalf by the DRIP administrator. Further information 
in relation to the DRIP will be sent to shareholders in advance of the 2018 
Annual General Meeting.

Financial calendar
The principal dates in our financial calendar for 2018 are as follows:

Preliminary Announcement of Results 
Annual General Meeting 
Interim Results Announcement  

1 March
27 April
2 August

LEI
549300ZTI0VEFO6WV007

Registered office
Merlin Entertainments plc 
Link House 
25 West Street 
Poole 
Dorset 
BH15 1LD 

Telephone:
+44 (0)1202 440082
Email:
investor.relations@  
merlinentertainments.biz
Website:
www.merlinentertainments.biz

Company Secretary 
Matthew Jowett 

Head of investor relations 
Simon Whittington

External auditors
KPMG LLP
Gateway House, Tollgate
Chandlers Ford
Southampton 
SO53 3TG 

Joint corporate brokers
Barclays Bank PLC 
5 North Colonnade 
Canary Wharf 
London 
E14 4BB 

Telephone:
+44 (0)23 8020 2000

Citigroup Global Markets Limited
Citigroup Centre, Canada Square
Canary Wharf
London
E14 5LB

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017 
 
 
 
 
 
 
NOTES

155

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017156

NOTES

MERLIN ENTERTAINMENTS PLCANNUAL REPORT AND ACCOUNTS 2017LEGO (including NINJAGO, Star Wars, Batman and The LEGO Movie) – LEGO, the LEGO logo, the 
Brick and Knob configurations, the Minifigure, NINJAGO and LEGOLAND are trademarks of the 
LEGO Group. ©2018 The LEGO Group.

THE LEGO® BATMAN MOVIE © & ™ DC Comics, Warner Bros. Entertainment Inc., & The LEGO 
Group. All Rights Reserved.

THE LEGO® MOVIE © & ™ LEGO Group & Warner Bros. Entertainment Inc. All Rights Reserved.

Star Wars © & ™ 2018 Lucasfilm Ltd. All rights reserved.

DreamWorks (including Shrek, How to Train Your Dragon and Kung Fu Panda) – Shrek, Kung Fu Panda, 
How To Train Your Dragon © DreamWorks Animation LLC. All Rights Reserved.

Ghostbusters – ™ & © 2017 Columbia Pictures Industries, Inc. All Rights Reserved.

The Gruffalo – © 1999 & ™ Julia Donaldson & Axel Scheffler. Licensed by Magic Light Pictures Ltd.

CBeebies – © 2018 All Rights Reserved by BBC Worldwide.

Bear Grylls – a registered trademark of Bear Grylls Ventures LLP.

Peppa Pig © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003.

Madame Tussauds – The Madame Tussauds images shown depict wax figures created and owned by 
Madame Tussauds.

London Eye – London Eye conceived and designed by Marks Barfield Architects.

T: +971 (0)56 150 8292

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Registered office:

Merlin Entertainments plc
Link House
25 West Street
Poole
Dorset 
BH15 1LD
United Kingdom

Registered number: 08700412
Registered in England and Wales

www.merlinentertainments.biz