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MGE Energy Inc.

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FY2006 Annual Report · MGE Energy Inc.
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2006 Summary Annual Report

POWERINGTOMORROWpowering 
tomorrow 

About the Cover
MGE Energy is ready to power 
tomorrow with the Energy 2015 Plan, 
which renews our commitment to 
wind power, energy conservation 
and cleaner, more efficient  
power plants. 

It is critical that we add new electric 
generation and expand our natural 
gas system to reliably meet growing 
energy needs in our vibrant local 
economy. It is equally important 
to focus on energy efficiency and 
clean, renewable energy. 

We are dedicated to serving our 
customers and producing strong 
results for shareholders. 

 Table of Contents

  1 

 2006 Highlights

  2  To Our Shareholders

  6   Powering a Responsible Tomorrow

  8   Powering a Vibrant Tomorrow

  10  Powering a Clean Tomorrow

  12  Powering Tomorrow Together

  14  Consolidated Statements of Income

  15  Consolidated Statements of Cash Flows

  16  Consolidated Balance Sheets

  17  Consolidated Statements of Capitalization

  17  Cumulative Five–Year Total Return Comparison

  18  Corporate Leadership

 20  Shareholder Information

  21  Corporate Profile

MGE Energy, Inc.
MGE Energy is an investor-owned public utility holding 
company headquartered in the state capital of Madison, 
Wis. MGE Energy is the parent company of Madison  
Gas and Electric Co. The utility provides highly reliable 
natural gas and electric service and promotes economic 
development in south-central and western Wisconsin. 
Assets total $982 million. In 2006, revenue was nearly 
$508 million. See the Corporate Profile on page 21.

2006 Highlights

MGE EnERGY (MGEE)

Year at a Glance
(Thousands, except per-share amounts)

Operating Revenues 
net Income 
Basic and Diluted Earnings Per Share 
Dividends Declared Per Share 
Dividend Payout Ratio 
Average Shares Outstanding 
Shares Outstanding at Year End 
Return on Average Common Equity 
Book Value Per Share 
Market Price Per Share (Dec. 31) 
Total Market Value (Dec. 31) 
Total Assets 
Total Electric Sales (KWh) 
Total Gas Deliveries (therms) 

2006 

2005 

Increase/ 
(Decrease)  Change

%

Dividends Declared Per Share
Dividends Declared Per Share
(rounded)
(rounded)

$  507,546   
42,423   
$ 
2.06   
$ 
1.39   
$ 
67.5 % 
20,564   
20,975   
12.0 % 
17.90   
$ 
36.58   
$ 
$  767,266   
$  982,232   
  3,347,701   
202,994   

$ 
$ 
$ 
$ 

513,370   
$ 
32,091     $ 
$ 
1.57   
1.37   
$ 
$1.39
$1.39
87.3 % 
20,436   
20,454   
9.4 % 
16.81   
$ 
33.91   
$ 
$  693,595   
2006
1975
2006
$ 
916,907   
  3,463,967   
219,983   

(5,824)  
10,332  
0.49  
0.02  
(19.8 ) 
128  
521  
2.6  
1.09  
$ 
2.67  
$ 
$ 
73,671  
$  65,325  
(116,266 ) 
(16,989 ) 

$0.53

$0.53

1975

$100

$100

(1.1)
  32.2
  31.2
1.5
  (22.7)
  0.6
  2.5
  27.7
  6.5
7.9
  10.6
7.1
(3.4)
(7.7)

2001

2001

MGEE

MGEE

Cumulative Five-Year 
Cumulative Five-Year 
Total Return Comparison
Total Return Comparison
(assumes dividends reinvested)
(assumes dividends reinvested)

$181

$181

$172

$172

$171

$171

2002

2002

2003

2003

2004

2004

2005

2005

2006

2006

Russell 2000

Russell 2000

EEI Index

EEI Index

MGEE Assets
MGEE Assets
($ millions)
($ millions)

$917

$917

$982

$982

$829

$829

MGEE Five-Year Investment Growth
MGEE Five-Year Investment Growth

Earnings Per Share
Earnings Per Share

$172

$172

$38

$38

$34

$34

$100

$100

$1.69

$1.69

$1.71

$1.71

$1.77

$1.77

$1.57

$1.57

$2.06

$2.06

$726

$726

$650

$650

2001

2001

2002

2002

2003

2003

2004

2004

2005

2005

2006

2006

2002 2003 2004 2005 2006

2002 2003 2004 2005 2006

2002

2002

2003

2003

2004

2004

2005

2005

2006

2006

Initial 
Investment

Initial 
Investment

Dividend 
Dividend 
Appreciation
Appreciation

Price 
Appreciation

Price 
Appreciation

For detailed financial information, see the 2006 MGE Energy Form 10-K.

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
shareholders

powering 
  tomorrow 

Gary J. Wolter, MGE Energy Chairman, 
President and Chief Executive Officer,  
at the MGE Innovation Center – a 
business incubator that has helped 
launch more than 70 high-tech firms 
since 1989.

One of our most important responsibilities is providing a reliable energy supply for the future. In 2006, we  
rolled out Energy 2015 – our 10-year plan for meeting customers’ needs. I am pleased to report that with our 
comprehensive and balanced Energy 2015 Plan, MGE Energy is prepared to power tomorrow.

We recognize our obligation to deliver reliable energy. Where others see just an obligation, we see an opportunity 
to engage our customers. Several years ago, we held “Community Energy Conversations” with customers. We 
listened to their concerns and ideas. 

Energy 2015 reflects our customers’ values by balancing reliability, affordability and environmental stewardship.  
For our shareholders, Energy 2015 demonstrates our commitment to the key business fundamentals that have  
kept our company strong. 

I am proud of our accomplishments. The Energy 2015 Plan is well underway. It combines more renewable energy, 
new cleaner coal generation and a renewed conservation commitment. As part of our ongoing efforts, our 
natural gas system will also be strengthened. This mix of resources will reliably serve one of the most vibrant local 
economies in the country.

Powering tomorrow with Energy 2015 is our commitment to a responsible energy future with a balanced and 
reliable energy supply. We will not stray from the sound business principles that produce outstanding service  
to our customers and solid financial results for our investors.

2

to our 
Dividends Declared Per Share
(rounded)

$1.39

A return to record earnings

MGE Energy produced record earnings  
of $2.06 per share in 2006 – a return  
to our historic performance levels.  
Your company has produced record 
earnings for four of the last five years.  
The exception was 2005 when the 
company earned $1.57 per share. These 
results were adversely impacted by 
extremely high natural gas prices and 
purchased power costs. 

MGEE Five-Year Investment Growth

$172

MGE Energy’s 2006 earnings growth is 
due, in part, to asset investments that 
meet the growing energy needs of our 
main subsidiary – the regulated utility 
Madison Gas and Electric Co. (MGE). 
With our Energy 2015 Plan, MGE Energy’s 
investments now include cleaner coal 
generation, more wind power and new 
natural gas infrastructure.

$100

$34

$38

2001

2004

2003

2002

2005

2006
MGE Energy’s assets reached  
Initial 
$982 million in 2006. In the last five 
Investment
years, assets have grown $332 million.

Dividend 
Appreciation

Price 
Appreciation

$0.53

MGE Energy stock closed the year at 
$36.58, up $2.67 from Dec. 30, 2005. 
Since 2001, our year-end stock price  
1975
rose 38%.

2006

In 2006, we marked our 31st consecutive 
year of increasing dividends. MGE Energy 
is one of only six investor-owned electric 
utilities to raise dividends annually for 30 
or more years. 

Consistent dividend growth and gains 
in stock value produced a solid five-
Earnings Per Share
year return. A $100 investment in 2001 
increased to $172 in 2006, with dividends 
reinvested. 

$2.06

$1.77

$1.71

$1.69

$1.57

MGEE Five-Year Investment Growth
Our company is highly regarded by 
$172
independent rating organizations.  
$38
MGE maintained the highest bond rating 
(AA-) of all investor-owned, combination 
utilities in the nation from Standard & 
2002 2003 2004 2005 2006
Poor’s. MGE Energy earned Value Line’s 
highest grade for investment safety and 
top marks for financial strength.
2005
2003

2002

2004

2006

2001

$100

$34

Cumulative Five-Year 
Total Return Comparison
(assumes dividends reinvested)

$181

$172
$171

$100

Dividends Declared Per Share
(rounded)

$1.39

2001

2002

2003

2004

2005

2006

MGEE

Russell 2000

EEI Index

Cumulative Five-Year 

Total Return Comparison

(assumes dividends reinvested)

$181

$172

$171

$100

2001

2002

2003

2004

2005

2006

MGEE

Russell 2000

EEI Index

MGEE Assets

($ millions)

$917

$982

$829

$0.53

1975

2006

MGEE Assets
($ millions)

$917

$982

$829

$726

$650

Earnings Per Share

$1.69

$1.71

$1.77

$1.57

$2.06

$726

$650

2002

2003

2004

2005

2006

2002 2003 2004 2005 2006

2002

2003

2004

2005

2006

Initial 
Investment

Dividend 
Appreciation

Price 
Appreciation

Projected Economic Growth
2005 – 2010

33.5%

32.7%

28.9%

8%

6.5%

4.8%

Jobs

Total Personal Income 

Wisconsin

U.S.

Madison

Thriving local economy

We developed Energy 2015 to reliably power our exceptional local economy, 
which has strong potential for continued growth. Madison is a thriving  
economic center with good jobs and a great quality of life.

Two strong indicators of this economic health are employment and total  
personal income. The Wisconsin Department of Revenue projects 8% job 
growth and a 33.5% increase in personal income from 2005 to 2010  
in Madison.

Our metro area is home to more than 500 high-tech and biotech companies 
that contribute more than $5.5 billion to the local economy and provide about  
28,000 jobs annually. Wisconsin ranks in the world’s top five regions best  
positioned to become a hotbed of biotech innovation, according to the  
industry publication FierceBiotech.

3

2000-2006
Average Winter Gas Costs
(cents per therm)

$0.71

$0.67

MGE

Other State Utilities

Meeting energy needs

We set Energy 2015 in motion to meet tomorrow‘s energy needs, while still 
providing excellent customer service today. 

In one week last summer, our employees were put to the test. First, MGE 
reliably met power needs as our customers set a new peak for electric use 
during hot weather. 

Then, three days later, a major storm knocked out electricity for 27,000 
customers across our service area. The storm packed a powerful punch 
with wind gusts clocked as high as 82 mph. MGE crews faced the largest 
electric power outage in 15 years. We had 
service restored for all customers in less 
than 48 hours. Our skilled and dedicated 
employees met the challenge. 

Projected Economic Growth

2005 – 2010

33.5%

32.7%

28.9%

8%

6.5%

4.8%

Jobs

Total Personal Income 

Wisconsin

U.S.

Madison

Following a severe summer storm in 2006, MGE 
crews quickly responded to widespread power  
outages (represented by the red dots) across our 
service area.

Competitive in markets

MGE successfully competes in national energy markets-ensuring 
affordable prices for customers and competitive returns for shareholders.

2000-2006
Average Winter Gas Costs
(cents per therm)

$0.71

$0.67

MGE

Other State Utilities

After riding a roller coaster of prices, the natural gas market leveled off  
last year. In 2006, MGE used its market experience to purchase natural 
gas below the benchmark set by state regulators. We saved customers 
over $4.1 million and achieved a performance-based return of $1.5 million 
(after tax) for shareholders. MGE provided customers with the lowest 
cost natural gas on average over the last six winters compared to other 
Wisconsin utilities.

MGE is a member of a regional electric market called the Midwest ISO. It 
is one of the world’s largest energy markets, overseeing 93,600 miles of 
interconnected, high-voltage power lines. The Midwest ISO has improved 
reliability, leveled the playing field for transmission access and made it 
easier for us to buy and sell electricity to meet customer needs.

4

 
Environmental responsibility 

Environmental stewardship is a central piece of our plans. It is critical 
that we focus on efficiency and clean, renewable energy as we add 
electric generation. 

We are expanding our wind power portfolio by nearly four times with 
an agreement to build and own 30 megawatts (MW) of wind energy. 
Construction is expected to begin this year on our new $59 million 
project in north-central Iowa. This latest renewable energy project 
builds on our commitment to wind power. In 1999, we developed the 
first large-scale wind 
farm in Wisconsin. 

Though carbon 
dioxide (CO2) 
emissions are not 
currently regulated, 
we recognize that 
CO2 may face future 
limits. Energy 2015’s 
focus on cleaner 
coal generation, 
renewable energy 
and increased 
conservation 
can help reduce 
CO2 rates. From 2005 to 2015, our total system energy demand is 
estimated to increase, yet our CO2 rates are projected to decrease. 
Our Energy 2015 Plan helps mitigate CO2 impacts and manages 
potential risks.

We have a deep commitment to ensure a cleaner tomorrow for us all. 

Facing the future 

Powering tomorrow with Energy 2015 allows us to achieve our  
mutual goals of reliable, economic and responsible energy for 
customers and solid results for our loyal investors. 

Thank you for your trust in MGE Energy.

Gary J. Wolter,  
Chairman, President and Chief Executive Officer

5

MGE serves the Madison metro area—the seat 
of state government and home to the University 
of Wisconsin-Madison. Our residents have 
exceptional education credentials with 45% 
completing bachelor’s degrees. Dane County 
ranks 16th for college graduates out of 3,141 
counties nationwide.

Renewable  
energy resources

By the end of 2007, we estimate that MGE will 

supply about 5% of its annual energy demand using 

renewable resources. A new 30-megawatt wind farm 
and other wind resources will add to our existing mix of 
wind, solar and alternate fuel sources. MGE also plans 
to triple the amount of wind power in its green pricing 
program to match growing customer demand. Customers 
who pay a small premium can offset all carbon dioxide 
emissions from electricity used in their homes.

Solar photovoltaic  
panels capture the sun’s 
energy at numerous 
installations throughout 
our service area.

MGE provides  
customers with  
simple but powerful 
suggestions to save 
energy, such as using 
set-back thermostats.

Cleaner coal generation

Investing in new, cleaner coal generation is a 
smart step toward affordable and more efficient 
power. We are partners in We Energies’ Oak Creek 
power plant expansion that is scheduled to deliver 100 

megawatts to MGE by 2010. This plant will use advanced 
environmental control technologies to dramatically reduce air 
emissions compared to older coal-fired plants.

Construction of  
the Oak Creek power 
plant expansion on  
Lake Michigan’s shore  
is moving forward. MGE 
Energy will own 8.33% 
of the new plant.
(Photo courtesy of We Energies)

6

poweringa RESPONSIBLEtomorrow Increased  
energy efficiency 

We are engaging every customer in energy 
efficiency efforts with our unique Power  
Tomorrow program. Through this innova-
tive program, we help customers save 
energy and money while reducing their 
environmental footprints.

Tony Masino (left)  
and Dave Stafford,  
both in MGE’s Gas  
Operations, install  
a pipe to serve the  
growing campus of  
Epic Systems Corp.,  
a medical software company  
and major MGE customer.

Electric improvements

Significant growth in electric  
use is projected for our  
service area. In 2006,  
MGE invested about  
$39 million in new electric 
infrastructure – such as 
substations – to meet 
our communities’ 
vibrant growth. 

George Reed (left) and 

Paul Roltgen, both in  

MGE’s Electric Division, work 

at a new substation south  

of Madison.

Natural gas  
system upgrades

MGE strategically improves its natural 
gas system to match customer growth. 
Three new significant business devel-
opments, begun in 2006, are projected 
to increase our system’s total gas load 
by 4%. We upgrade our gas system  
by adding more pipelines and increasing 

pressure to reliably and safely serve  

our customers.

7

Energy 2015MGE Energy will power tomorrow with Energy 2015. We are putting this balanced energy supply plan into action with cleaner coal generation, renewable resources and a strong commitment to energy  efficiency. Our innovative plan allows us to both  meet growing energy needs and be responsible  environmental stewards. Major steps in agriculture

Wisconsin’s rich agricultural tradition is becoming increasingly 
high-tech. To encourage this trend, MGE supports the new  
Wisconsin Bio-Ag Gateway in Madison. 

City and business leaders are working to develop this center of 
bio-ag technology firms. The campus is designed to bring together 
cutting-edge technologies in agriculture, biotechnology and manu-
facturing to produce and commercialize products and services.

Sara Sherwin, a research scientist  
at Danisco USA, monitors dairy  
cultures. Danisco, a worldwide leader 
in food ingredients, is constructing 
a new research facility at the Bio-Ag 
Gateway campus. The new building will 
increase Danisco’s research facilities  
in Madison by two and a half times.

Wisconsin Institutes 
for Discovery

A new public-private bioscience research facility will be  
constructed in Madison. The $150 million Wisconsin Institutes 
for Discovery (WID) will bring together scientists to attack the 
problems of disease and expand scientific knowledge. 

With researchers from the University of Wisconsin-Madison, 
the country’s fourth largest research institution, WID will help 
spur additional economic development with pioneering  
collaborative research.

(Rendering courtesy of Flad & Associates/Anderson Illustration Associates) 

8

powering
tomorrow 

a VIBRAnT

Moving forward as a region

Economic development does not end at the city limits. A new 
regional effort will better position our strong local economy in the 
global marketplace. A group of forward-looking civic and business 
leaders formed the Collaboration Council to spotlight our region for 
a brighter future.

now, a new regional economic development organization is  
accelerating entrepreneurship and growth in our area, while  
retaining the key industry sectors that drive our economy. The  
new organization will also work to protect and tout our region’s 
high quality of life and shared values. 

Smart growth

We are committed to smart growth to make the best use of the land 
and developments we already have. That’s why we worked with 
the City of Madison and developers on an exciting renovation of the 
Hilldale Mall area in Madison.

This renewal is adding 70,000 square feet of retail space, new 
housing, restaurants and the first Sundance Cinema in the country 
dedicated to independent films. The project more than doubled our 
gas and electric load in this area while giving a new spark to our 
city’s west side.

Community and county leaders support  
the vision of growing our region’s economy 
while preserving our quality of life. 

MGE’s gas and electric employees  
worked closely with developers during 
the Hilldale Mall’s renovation.

9

powering

a CLEAn
tomorrow 

new wind energy

MGE Energy’s new 30-megawatt wind project will adjoin 
the existing Top of Iowa Wind Farm in north-central Iowa. 
Our new $59 million project will provide enough electricity 
to power about 12,000 homes annually. We expect  
operation to begin later this year. This is our second 
major wind project. In 1999, MGE built Wisconsin’s first 
large-scale wind farm. 

Reducing
greenhouse gases

 Energy 2015 is a balanced plan to meet our customers’  
growing electricity needs. The plan – which further develops 
cleaner coal generation, wind power and energy efficiency  
efforts – also can help reduce carbon dioxide (CO2) emissions. 
From 2005 to 2015, MGE’s CO2 rates are projected to decrease 
while total system electric demand is estimated to increase. 
We also continue many voluntary environmental efforts to help 

reduce greenhouse gases, such as landfill gas generation.

MGE is helping to test a new engine designed to economically 
produce electricity from methane gas at small- to medium-sized 
landfills. This Stirling engine gets an overhaul at a local landfill. 

10

MGE is committed to environmental stewardship. 
This annual report is printed on recycled paper 
produced with renewable energy.

Cogeneration commitments

The West Campus Cogeneration Facility completed  
its first full year of operation in 2006. Though the 

natural gas-fired plant is one of the cleanest in the 
Midwest, we worked closely with the community 
to take steps beyond current environmental 
regulations. As pledged, we offset emissions 
from the cogeneration facility by making  
modifications at other energy-producing  
facilities. We surpassed our commitments  
in offsetting particulate matter, nitrous oxides  
and sulfur dioxide.

Zach Kastern, Operations and Maintenance, 
is one of the employees who helped the West 
Campus Cogneration Facility meet the summer 
power demands. MGE set a new electric peak of  

732 megawatts in July 2006.

Building on research 

MGE has long supported pilot projects that  
demonstrate renewable energy sources. Our  
customers value new technologies that can improve 
our environment. Since 2000, we have backed 
carbon sequestration research, solar installa-
tions and landfill gas generation. A recent 
collaboration supports the world’s first  
demonstration project that converts  
plant byproducts into hydrogen to  
power electric generators.

Dave Toso, an MGE engineer, explains 
solar power to Madison East High School 
students. MGE installed different types of 
photovoltaic technology at high schools to 
study their performance and economics.

11

MGE energy experts and community partners answer customers’ 
questions at one of our Power Tomorrow energy efficiency work-
shops we are holding across our electric service area. 

Teaching others to save

Based on the high value our customers place on conservation, MGE is  
holding a series of Power Tomorrow workshops. This multiyear energy  
efficiency program was built into our Energy 2015 Plan. Residential  
customers appreciate the one-on-one opportunities to ask energy- 
related questions and get customized information to help shape their  
energy and environmental footprints. 

With future generations 
in mind, we joined with  
water resource experts 
to protect our area’s 
lakes – beautiful gems  
surrounding our  
capital city. 

12

powering

TO MORROW
together

Partnerships help customers

We understand the challenges facing our customers on fixed  
or low incomes. That’s why we partner with more than twenty 
community organizations to hold a series of Community  
Energy Resource Fairs. These fairs offer a convenient way for 
individuals to get information about budgeting and saving 
energy. Saving energy and managing budgets offers our 
customers a more secure future.

Huong Coleman, an MGE customer advisor, works with 
representatives from community groups. 

Watershed protection 

MGE made an unprecedented effort to mitigate potential 
impacts to our area’s watershed when planning the  
150-megawatt West Campus Cogeneration Facility in 
2002. For the first time in Dane County, water resource 
experts came together to draw up a comprehensive water 
plan to accommodate a new project. Though the plant’s 
water withdrawal is negligible on area lakes, we worked 
together to ensure our community’s watershed was  
protected for today and tomorrow.  

Creating better programs

We are working with consumer groups to  
research how to reduce electric load when  
demand is high. Reducing this peak demand  
can help offset the need for future power plants.

MGE surveyed customers who participate in its 
Power Control program, which allows us to turn 

off home air conditioners. On some of 
the hottest summer days, we turned off 
their air-conditioning for several hours. 
We looked at their comfort and willing-
ness to participate in future programs. 
By understanding customers’ needs, 
MGE can design future programs to 
better serve our customers while  
saving energy and managing costs. 

Jonathan Beers (right), an MGE 
residential services manager, meets 
with Diana Bott who participates in 
MGE’s Power Control program. 

13

Consolidated Statements of Income

For the years ended December 31 
(in thousands, except per-share amounts)

Operating Revenues

2006 

2005 

2004

  Regulated revenues ........................................................................................  

$  504,138   

$  511,517   

$  422,149 

  Nonregulated revenues ..................................................................................   

3,408   

1,853   

 2,732

  Total Operating Revenues ...........................................................................   

  507,546   

  513,370   

   424,881

Operating Expenses

  Fuel for electric generation .............................................................................  

49,227   

65,016   

  43,033

  Purchased power ............................................................................................  

77,164   

81,676   

51,984

  Natural gas purchased ...................................................................................  

129,331   

146,110   

114,646

  Other operations and maintenance ..............................................................  

  126,086   

117,552   

115,633

  Depreciation and amortization ......................................................................  

31,342   

29,275   

24,917

  Other general taxes ........................................................................................  

15,402   

13,269   

12,715

  Total Operating Expenses ............................................................................  

  428,552   

  452,898   

  362,928

Operating Income ...............................................................................................  

78,994   

60,472   

61,953

  Other income, net ............................................................................................  

4,329   

4,938   

3,927

Interest expense ..............................................................................................  

(15,001 ) 

(13,448 ) 

(11,384 )

Income before income taxes ......................................................................  

  68,322  

51,962  

  54,496

Income tax provision .......................................................................................  

(25,899 ) 

(19,871 ) 

(20,656 )

Net Income ...........................................................................................................  

$  42,423   

$  32,091   

$  33,840

Earnings Per Share of Common Stock (basic and diluted) .............................  

Dividends Paid Per Share of Common Stock ...................................................  

$ 

$ 

2.06   

1.39   

$ 

$ 

1.57   

1.37   

$ 

$ 

1.77

1.36

Average Shares Outstanding (basic and diluted) ............................................  

  20,564   

  20,436   

19,119

14

Powering Tomorrow

For detailed financial information, see the 2006 MGE Energy Form 10-K.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Cash Flows

For the years ended December 31 
(in thousands)

2006 

2005 

2004

Operating Activities
  Net income .......................................................................................................  

Items not affecting cash:
  Depreciation and amortization ..................................................................  
  Deferred income taxes ................................................................................  
  Amortization of investment tax credits ......................................................  
  Equity earnings in ATC* ................................................................................  
  Employee benefit plan expenses ...............................................................  
  Provision for doubtful accounts receivable ...............................................  
  Amortization of debt issuance costs and discount ..................................  
  Other items ...................................................................................................  
  Reserve for fuel refund ................................................................................  
  Gain on the sale of property .......................................................................  

  Changes in working capital items:

  Decrease (increase) in current assets ....................................................  
(Decrease) increase in current liabilities ................................................  
  Dividend income from ATC* ............................................................................  
  Cash contributions to pension and other post-retirement plans ................  
  Other noncurrent items, net ...........................................................................  
  Cash Provided by Operating Activities ......................................................  

Investing Activities
  Capital expenditures .......................................................................................  
  Capital contributions in ATC* and other investments ..................................  
  Repayment (advance) from/to ATC* related to WCCF** ................................  
  Proceeds from sale of property ......................................................................  
  Advance to Wisconsin Electric Power Co. for ATC* work .................................  
  Other .................................................................................................................  
  Cash Used for Investing Activities ..............................................................  

$  42,423  

$  32,091  

$  33,840 

31,342  
5,241  
(432 ) 
(5,317 ) 
10,178  
3,230  
595  
99  
2,312  
—  

13,042  
(4,299 ) 
4,003  
(5,779 ) 
4,401  
101,039  

(92,575 ) 
(1,974 ) 
—  
—  
(808 ) 
916  
(94,441 ) 

29,275  
10,900  
(460 ) 
(4,871 ) 
9,665  
2,080  
493  
695  
—  
—  

(32,323 ) 
8,515  
3,550  
(5,536 ) 
(697 ) 
53,377  

(85,771 ) 
(1,686 ) 
12,964  
—  
(1,599 ) 
359  
(75,733 ) 

24,917
8,832
(502 )
(4,236 )
9,068
2,080
516
639
—
(938 )

(17,856 )
7,942
3,055
(2,328 )
(2,410 )
62,619

(95,747 )
(3,650 )
(2,308 )
1,592
—
(469 )
(100,582 )

Financing Activities

Issuance of common stock, net .....................................................................  
Issuance (purchase) of treasury stock ............................................................  
  Cash dividends paid on common stock ........................................................  
  Repayment of long-term debt ........................................................................  
Issuance of long-term debt .............................................................................  
(Decrease) increase in short-term debt .........................................................  
  Other .................................................................................................................  
  Cash (Used for) Provided by Financing Activities ......................................  

17,050  
119  
(28,513 ) 
—  
  30,000  
(25,500 ) 
(82 ) 
(6,926 ) 

2,259  
(119 ) 
(28,054 ) 
—  
  20,000  
  29,225  
(1,128 ) 
22,183  

63,154
—
(25,943 )
(20,000 )
—
21,595
698
  39,504

Change in Cash and Cash Equivalents ............................................................  
  Cash and cash equivalents at beginning of period ....................................  
  Cash and cash equivalents at end of period ...............................................  

$ 

(328 ) 
3,331  
3,003  

(173 ) 
3,504  
3,331  

$ 

1,541
1,963
3,504

$ 

* American Transmission Co.
** West Campus Cogeneration Facility

For detailed financial information, see the 2006 MGE Energy Form 10-K.

Powering Tomorrow

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Balance Sheets

2006 

2005

At December 31 
(in thousands) 

Assets
Current Assets

  Cash and cash equivalents ...................................................................................................... 
  Restricted cash ........................................................................................................................... 
  Accounts receivable, less reserves of $3,489 and $2,734, respectively ............................. 
  Other accounts receivable, less reserves of $107 and $93, respectively .............................. 
  Unbilled revenues ..................................................................................................................... 
  Materials and supplies, at lower of average cost or market................................................. 
  Fossil fuel .................................................................................................................................... 
  Stored natural gas, at lower of average cost or market ....................................................... 
  Prepaid taxes ............................................................................................................................. 
  Regulatory assets – current ...................................................................................................... 
  Other current assets .................................................................................................................. 
  Total Current Assets ............................................................................................................... 
Other long-term receivables ........................................................................................................ 
Special billing projects .................................................................................................................. 
Regulatory assets .......................................................................................................................... 
Other deferred charges ................................................................................................................ 

$ 

3,003   
4,243   
33,397   
4,508   
  26,038   
15,052   
6,010   
31,465   
13,748   
4,270   
7,679   
149,413   
4,631   
1,861   
50,841   
5,874   

Property, Plant and Equipment, Net ............................................................................................ 
  Construction work in progress ................................................................................................. 
  Total Property, Plant, and Equipment ................................................................................... 
Other Property and Investments ................................................................................................. 
  Total Assets ............................................................................................................................. 

  632,474   
  95,949   
  728,423   
41,189   
$ 982,232   

Liabilities and Capitalization 
Current Liabilities
  Long-term debt due within one year ....................................................................................... 
  Short-term debt .......................................................................................................................... 
  Accounts payable ...................................................................................................................... 
  Accrued interest and taxes ....................................................................................................... 
  Deferred income taxes .............................................................................................................. 
  Regulatory liabilities – current ................................................................................................... 
  Pension liabilities – current ....................................................................................................... 
  Other current liabilities .............................................................................................................. 
  Total Current Liabilities ........................................................................................................... 

Other Credits
  Deferred income taxes ............................................................................................................. 
Investment tax credit – deferred .............................................................................................. 
  Regulatory liabilities ................................................................................................................... 
  Accrued pension and other postretirement benefits ............................................................. 
  Other deferred liabilities ............................................................................................................ 
  Total Other Credits.................................................................................................................. 

Capitalization
Common shareholders’ equity .................................................................................................... 
Long-term debt .............................................................................................................................. 
  Total Capitalization ................................................................................................................ 
Commitments and Contingencies ............................................................................................... 
Total Liabilities and Capitalization ............................................................................................... 

15,000   
57,000   
  45,063   
3,430   
3,917   
2,943   
614   
15,894   
143,861   

101,700   
3,497   
24,207   
76,050   
  20,285   
  225,739   

  375,348   
  237,284   
  612,632   
—   
$ 982,232   

$ 

3,331 
2,556
49,272
9,079
  30,432
15,326
5,501
27,983
12,436
—
4,989
  160,905
3,969
1,786
  34,024
11,120

  611,419
  56,238
  667,657
37,446
$  916,907

—
  82,500
  49,502
3,328
4,061
—
—
13,589
  152,980

  99,329
3,929
21,748
  55,504
17,222
197,732

  343,883
  222,312
  566,195
—
$  916,907

16

Powering Tomorrow

For detailed financial information, see the 2006 MGE Energy Form 10-K.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Capitalization

At December 31 
(in thousands)

Common Shareholders’ Equity
  Common stock – par value $1 per share:
  Authorized 50,000,000 shares

2006 

2005

Issued 20,975,392 and 20,454,496 shares, respectively ...................................................... 
  Common stock held in treasury, at cost (3,384 shares in 2005) .......................................... 
  Additional paid-in capital ......................................................................................................... 
  Retained earnings ..................................................................................................................... 
  Accumulated other comprehensive income, net of tax ........................................................ 
  Total Common Shareholders’ Equity ..................................................................................... 

$  20,975  
—  
  248,406  
  105,386  
581  
  375,348  

$  20,454
(119 )
  231,877
91,476
195
  343,883

Redeemable Preferred Stock
  Cumulative, $25 par value, 1,175,000 authorized but unissued .......................................... 

—  

—

First Mortgage Bonds
  7.70%, 2028 Series .................................................................................................................... 

1,200  

1,200

Other Long-Term Debt
  7.49%, due 2007 ......................................................................................................................... 
  6.02%, due 2008 ....................................................................................................................... 
  4.875% 2012 Series, Industrial Development Revenue Bonds ............................................. 
  5.875% 2034 Series, Industrial Development Revenue Bonds ............................................. 
  6.58%, due 2012 ........................................................................................................................ 
  5.26%, due 2017 ........................................................................................................................ 
  5.25%, due 2017 ........................................................................................................................ 
  7.12%, due 2032 ........................................................................................................................ 
  6.12%, due 2028 ........................................................................................................................ 
  5.68%, due 2033 ....................................................................................................................... 
  5.19%, due 2033 ........................................................................................................................ 
  Total Other Long-Term Debt .................................................................................................. 

15,000  
  30,000  
19,300  
  28,000  
15,000  
  20,000  
  30,000  
  25,000  
  20,000  
  30,000  
  20,000  
  252,300  

15,000
  30,000
19,300
  28,000
15,000
  20,000
—
  25,000
  20,000
  30,000
  20,000
  222,300

  Long-term debt due within one year ....................................................................................... 
  Unamortized discount ............................................................................................................... 

(15,000 ) 
(1,216 ) 

— 
(1,188 )

  Total Long-Term Debt ............................................................................................................. 

  237,284  

  222,312

  Total Capitalization ................................................................................................................ 

$  612,632  

$  566,195

Cumulative Five–Year Total Return Comparison
Assumes $100 invested on Dec. 31, 2001, in each of the Company's Common Stock, Russell 2000 and the EEI Index.

Dividends Declared Per Share

(rounded)

$1.39

$0.53

1975

2006

Cumulative Five-Year 
Total Return Comparison
(assumes dividends reinvested)

$181

$172
$171

$100

2001

2002

2003

2004

2005

2006

MGEE

Russell 2000

EEI Index

MGEE  

Russell 2000 

EEI Index

2001  

$ 100  

2002  

2003 

2004 

2005 

2006 

$ 106 

$ 131 

$ 156 

$ 153 

$ 172 

$ 100  

$  80  

$ 117 

$ 139 

$ 145 

$ 171 

$ 100

$  85

$ 105

$ 129

$ 150

$ 181

For detailed financial information, see the 2006 MGE Energy Form 10-K.

Powering Tomorrow

17

MGEE Five-Year Investment Growth

Earnings Per Share

MGEE Assets

($ millions)

$917

$982

$829

$1.69

$1.71

$1.77

$1.57

$2.06

$726

$650

$172

$38

$34

$100

2001

2002

2003

2004

2005

2006

2002 2003 2004 2005 2006

2002

2003

2004

2005

2006

Initial 

Investment

Dividend 

Appreciation

Price 

Appreciation

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Leadership

Directors of MGE Energy and MGE

Richard E. Blaney
Retired President

Richard Blaney Seeds Inc.

Age 70

Director since 1974

F. Curtis Hastings
Chairman

J. H. Findorff & Son, Inc.

Commercial and industrial 
general contractors

Age 61

Director since 1999

Regina M. Millner
President

RMM Enterprises Inc.

Attorney, analyst and broker

Age 62

Director since 1996

Frederic E. Mohs
Partner
Mohs, MacDonald, Widder  
& Paradise, Attorneys at Law

Age 69

Director since 1975

John R. Nevin
 Executive Director, Center for Brand 
and Product Management; Executive 
Director, Grainger Center for Supply Chain 
Management; and Professor, School of 
Business, University of Wisconsin-Madison

Age 63

Director since 1998

Donna K. Sollenberger
President and Chief 
Executive Officer

University of Wisconsin 
Hospital and Clinics

Age 57

Director since 2000

H. Lee Swanson
Chairman of the Board and  
President, SBCP Bancorp, Inc.,  
and Chairman of the Board,  
State Bank of Cross Plains

Age 68

Director since 1988

Gary J. Wolter
Chairman, President and Chief  
Executive Officer

MGE Energy, Inc., and 
Madison Gas and Electric Co.

Age 52

Director since 2000

Audit Committee
Directors Blaney, Hastings, Millner, Mohs, Nevin,  
Sollenberger and Swanson.*

Executive Committee
Directors Blaney, Mohs, Swanson and Wolter.

*  Committee Chair 

Note: Ages as of Dec. 31, 2006.

18

Powering Tomorrow

Compensation Committee
Directors Blaney, Mohs* and Swanson.

Governance Committee
Directors Blaney, Hastings, Millner, Mohs,* Nevin, Sollenberger 
and Swanson.

Corporate Leadership

Officers of MGE Energy and MGE

Gary J. Wolter*
Chairman, President and  
Chief Executive Officer

Age 52

Years of Service, 22

Terry A. Hanson*
Vice President, Chief  
Financial Officer and  
Secretary

Age 55

Years of Service, 25

Jeffrey C. Newman*
Vice President and Treasurer

Age 44

Years of Service, 22 

Lynn K. Hobbie
Senior Vice President

Age 48

Years of Service, 21

James G. Bidlingmaier
Vice President –  
Administration and Chief 
Information Officer

Age 60

Years of Service, 34

Kristine A. Euclide
Vice President and  
General Counsel

Age 54

Years of Service, 5

Scott A. Neitzel
Vice President –  
Energy Supply

Age 46

Years of Service, 9

Peter J. Waldron
Vice President and  
Operations Officer

Age 49

Years of Service, 26

Gregory A. Bollom
Assistant Vice President –  
Energy Planning

Age 46

Years of Service, 24

Craig A. Fenrick
Assistant Vice President –  
Electric Transmission  
and Distribution

Age 47

Years of Service, 24

Joseph P. Pellitteri
Assistant Vice President –  
Human Resources

Age 58

Years of Service, 7

John M. Yogerst
Assistant Vice President –  
Gas Operations

Age 49

Years of Service, 26

*  Officers of MGE Energy and MGE. All others are MGE officers. 

Note: Ages and years of service as of Dec. 31, 2006.

Powering Tomorrow

19

Shareholder Information

2007 Annual Shareholder Meeting
Tuesday, May 22, 2007 
Marriott Madison West 
1313 John Q. Hammons Drive 
Greenway Center 
Middleton, Wis.

Stock Listing
•  MGE Energy common stock trades on  

The Nasdaq Stock Market®

•  Stock symbol: MGEE

•  Listed in newspaper stock tables as MGE  

or MGE Engy

Shareholder Services

Shareholder Services:  

(from left)  

Katherine Grunke,  

Ken Frassetto,  

Jerilyn Geishirt, 

Kari Foster, 

Lynne Harper.

We welcome calls from shareholders.  
Please notify us promptly if:
• A stock certificate is lost or stolen. 
•  A dividend check or statement is not received  
within 10 days of the scheduled payment date. 

• Your name or address changes. 

Materials Available
More financial information is available upon  
request or on the company’s Web site, including:
•  Form 10-K (filed with the Securities and  

Exchange Commission). 

• Dividend Reinvestment and Direct Stock Purchase Plan.

National Association of Investors Corp.

MGE Energy is a corporate sponsor of  
the NAIC and participates in a number of

programs including the Low Cost Investment Plan, Investor’s 
Information Report (Green Sheet), Own Your Own Shares of 
America and regional investor fairs.  
Web Address: www.betterinvesting.org

20

Powering Tomorrow

Dividend Reinvestment and Direct Stock  
Purchase Plan
MGE Energy’s Dividend Reinvestment and Direct Stock 
Purchase Plan allows investors to:
• Buy common stock directly through the company.
• Reinvest dividends or receive cash payments.
• Deposit certificates for safekeeping.

2007 Expected Record and Dividend Payment Dates

MGEE Common Stock

Record Dates 
March 1 
June 1 
Sept. 1 
Dec. 1  

Payment Dates
March 15
June 15
Sept. 15
Dec. 15 

For Assistance and Transfer Agent Inquiries
Contact MGE Energy Shareholder Services by  
phone, mail or e-mail. 
E-mail: 
Web Address: 
Madison Area: 
Continental U.S.: 
Business Hours: 

investor@mgeenergy.com
www.mgeenergy.com
(608) 252-4744
1-800-356-6423
 8:00 a.m. to 4:30 p.m. 
(Central Time) 
Monday through Friday
  MGE Energy Shareholder Services 
Post Office Box 1231 
Madison, WI 53701-1231
133 S. Blair St. 
Madison, WI 53703

Mailing Address: 

Location:   

Online Account Access
Registered shareholders can now access their account 
information online. Visit MGE Energy's Web site to log on 
through the secure My Shareholder Account link.

A letter mailed to shareholders includes detailed informa-
tion and a security code to help you set up private access 
to your account.

Go to the home page at mgeenergy.com and click the My 
Shareholder Account button.

Co-Transfer Agent & Registrar
Continental Stock Transfer & Trust Co. 
17 Battery Place, 8th Floor 
New York, NY 10004

Independent Registered Public Accounting Firm
PricewaterhouseCoopers LLP 
One N. Wacker Drive 
Chicago, IL 60606

 
 
 
Corporate Profile

Wisconsin 

MGE Combustion Turbine

MGE Wind Farm

Elroy

Viroqua

Columbia Plant

Prairie du Chien

Madison

MGE Gas/Electric Service 
MGE Gas Service 

MGE Energy is the parent company of Madison Gas and 
Electric Co. (MGE) and its divisions, which serve natural 
gas and electric customers in south-central and western 
Wisconsin.

MGE Power owns assets in the West Campus 
Cogeneration Facility in Madison, Wis., and the Elm Road 
coal plant under construction at Oak Creek, Wis.

MGE Transco Investment owns interest in the American 
Transmission Co. through its members, MGE and  
MGE Energy.

MGE Construct provides construction services for building 
new generation facilities.

Central Wisconsin Development Corp. promotes business 
growth in MGE’s service area.

MAGAEL holds title to properties acquired for future utility 
plant expansion.

Top of Iowa Wind Farm

Iowa 

Des Moines

MGE Electric Services
Generation and Distribution
Customers: 135,000
Population: 288,000
Area: 315 square miles

Communities served: Cross Plains,  
Fitchburg, Madison, Maple Bluff,  
Middleton, Monona and Shorewood Hills.

Generating facilities:  
Blount Station, West Campus Cogeneration 
Facility, combustion turbines and solar units 
at Madison, the Columbia Energy Center at 
Portage, a natural gas combustion turbine 
at Marinette, MGE Wind Farm in Kewaunee 
County and the Top of Iowa Wind Farm in  
north-central Iowa, scheduled for completion 
in 2007.

MGE Natural Gas Services
Purchase and Distribution 
Customers: 138,000
Population: 401,000
Area: 1,625 square miles
Counties served: Columbia, Crawford,  
Dane, Iowa, Juneau, Monroe and Vernon.

Learn more at  
www.mgeenergy.com

Madison Gas 
and Electric Co.
Est. 1896

MGE Transco
Investment LLC
Est. 2005

MGE Construct LLC
Est. 2002

Central Wisconsin
Development Corp.
Est. 1986

MAGAEL, LLC
Est. 1973

Viroqua Gas Division
Acq. 1992

Elroy Gas Division
Acq. 1993

Prairie du Chien
Gas Division
Acq. 2001

MGE Power LLC
Est. 2002

MGE Power
West Campus, LLC
Est. 2003

MGE Power
Elm Road, LLC
Est. 2003

Powering Tomorrow

21

P.O. Box 1231 
Madison, WI 53701-1231

www.mgeenergy.com

MGE is committed to environmental stewardship. 
This annual report is printed on recycled paper 
produced with renewable energy.