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MGE Energy Inc.

mgee · NASDAQ Utilities
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Ticker mgee
Exchange NASDAQ
Sector Utilities
Industry Diversified Utilities
Employees 501-1000
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FY2024 Annual Report · MGE Energy Inc.
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Fulfilling our mission • Living our values • Advancing our goals
Leading a powerful 
clean energy transition
Annual Report 2024

1
MGE Energy (MGEE)
Year at a Glance 
(Thousands, except per-share amounts and shares outstanding)
2024
2023
Increase/
(Decrease)
% Change
Total Market Value (Dec. 31)
$ 
3,443,892 
$ 
2,614,973 
$ 
828,919 
31.7%
Market Price Per Share (Dec. 31)
$ 
94.38 
$ 
72.31 
$ 
22.07 
30.5%
Book Value Per Share
$ 
33.97 
$ 
31.53 
$ 
2.44 
7.7%
Average Shares Outstanding
 36,210,100 
36,163,370 
46,730
0.1%
Shares Outstanding at Year-End
 36,489,641 
36,163,370 
326,271
0.9%
Operating Revenues
$ 
676,944
$ 
690,431
$ 
(13,487)
(2.0%)
Net Income
$ 
120,569
$ 
117,699 
$ 
2,870 
2.4%
Basic and Diluted Earnings Per Share
$ 
3.33
$ 
3.25 
$ 
0.08 
2.5%
Dividends Declared Per Share
$ 
1.76
$ 
1.67 
$ 
0.09 
5.4%
Dividend Payout Ratio
52.9%
51.4%
1.5%
2.9%
Total Assets
$ 
2,827,959
$ 
2,675,458 
$ 
152,501 
5.7%
Total Retail Electric Sales (kWh)
3,153,842
3,158,967 
 (5,125)
(0.2%)
Total Gas Deliveries (therms)
255,418
265,560 
 (10,142)
(3.8%)
For detailed financial information, see the 2024 MGE Energy Form 10-K.
Approx. 6% CAGR*
$2.50
$3.00
$3.50
0
$0.50
$1.00
$1.50
$2.00
2019
$2.51
$1.38
$1.45
$1.52
$1.59
$1.67
$1.76
$2.60
$2.92
$3.07
$3.25
$3.33
2020
2021
2022
2023
2024
*EPS Compound Annual Growth Rate
Earnings
Dividends
Earnings Per Share/Dividends Per Share
0
2014
2019
2024
$1,000
$1,500
$2,000
$2,500
$3,000
Assumes $1,000 investment on 12/31/14 with dividends reinvested
Initial Investment
Stock Appreciation
Dividend Appreciation
10-Year Total Shareholder Return (TSR)
Annualized TSR of approx. 10%
$500
MGE Energy 2024 Annual Report
Table of Contents
 1.  2024 highlights
 2.  Letter to our shareholders
 6.  Transitioning our energy supply
 8.  Enabling a more dynamic grid
 10.  Maintaining energy affordability
 12.  Ensuring all customers benefit
 14.  Corporate leadership
 16. Shareholder information
 Financials: Form 10-K
MGE Energy, Inc.
MGE Energy is an investor-owned public utility holding 
company headquartered in the state capital of Madison, 
Wis. MGE Energy is the parent company of Madison Gas 
and Electric Co. The utility provides natural gas and electric 
service in south-central and western Wisconsin. Assets total 
more than $2.8 billion. In 2024, revenue was approximately 
$677 million. See the Corporate Profile on the inside 
back cover.
About the Cover
Your community energy company is leading a powerful clean 
energy transition, delivering safe, reliable, affordable and 
sustainable energy in furtherance of our industry-leading 
carbon reduction goals. Our Tyto Solar project in Fitchburg, 
Wis., employs local sheep during the growing season to 
maintain the grass and brush in a sustainable way, another 
example of our commitment to sustainability throughout 
our operations.
With an ongoing commitment to energy affordability and to 
customer engagement, we continue to fulfill our fundamental 
obligation to our communities, advance customer-focused 
solutions and grow our use of cost-effective clean energy to 
achieve net-zero carbon electricity.

3
2
0
$3,000
$2,500
$2,000
$1,500
$1,000
$500
2019
2020
2021
2022
2023
2024
Asset Growth (in millions)
0
$350
$300
$250
$200
$150
$100
$50
2024
$237
2025
$240
2026
$266
2027
$286
2028
$296
2029
$312
Capital Expenditures (in millions)
Forecasted
MGE Top Credit Quality 
S&P
Corporate Credit: AA- 
Outlook: Stable
Moody’s
Secured: Aa2 
Unsecured: A1 
Outlook: Stable
To our shareholders
Chairman, President and CEO Jeff Keebler at MGE 
headquarters in downtown Madison, Wis.
Your community energy company is transforming our shared 
energy future, developing innovative customer solutions and 
providing cost-effective clean energy to continue to serve 
our communities safely, affordably and reliably.
We are delivering.
With a commitment to safety and operational excellence, our 
utility subsidiary, Madison Gas and Electric (MGE), is fulfilling 
its fundamental mission to provide safe, reliable energy. 
Based on results from an annual industry survey of more 
than 75 electric utilities nationwide, MGE ranked second for 
the fewest number of electric outages per customer in 2023, 
which is the most recent data year available. MGE has ranked 
in the top three utilities in the country for the fewest number 
of outages per customer for more than 15 years. 
We are values-driven.
Engagement is one of our core values. Meeting customers 
where they are and understanding the barriers they may 
face are at the core of our mission. From customer service 
and operations to engineering and community services and 
beyond, MGE teams embrace our obligation to serve.
Fundamental to safe, reliable energy is energy affordability—
it is critical to the continued health and vitality of our 
communities. We continue to contain and to manage our 
operating costs. An MGE residential electric customer bill as 
a share of customer wallet is below the Wisconsin utility peer 
average. MGE’s affordability as a percentage of customer 
wallet has improved almost 30% since 2013. Our multiple and 
continued efforts to address affordability remain a top priority.
We are leading.
MGE was one of the first nationwide to commit to net-
zero carbon electricity. In furtherance of this goal, MGE is 
investing in carbon-free energy resources and strategies to 
decarbonize the electric grid in partnership with those we 
serve. With meaningful customer engagement throughout 
our communities and through customer-focused programs, 
products and services to build a smarter, more integrated and 
dynamic grid, we are making progress toward our science-
based carbon reduction goals. 
We are committed to our goals. 
On behalf of all customers, by 2030, we expect to deliver 
electricity with 80% fewer carbon emissions, based on 2005 
levels, and by 2050, we expect to deliver net-zero carbon 
electricity. The Company already is halfway to its 2030 goal to 
reduce carbon emissions by 80% compared to 2005 levels. 
Consistent with climate science, we are working to reduce 
carbon cost-effectively as quickly as we can. 
As we decarbonize the electricity supplied to our customers, 
we are helping our customers electrify their transportation, 
the largest source of direct greenhouse gas emissions in the 
United States. We also are working to help our customers 
create more energy-efficient homes and businesses with 
programs, products and services, providing both individual 
and collective benefit and value. The most powerful steps 
our customers can take to limit global warming are energy 
efficiency and electrification since MGE is already driving 
carbon out of the electricity provided to our customers.  
By working together, we will achieve our shared goals. 
Investing strategically 
Our strategic investments continue to deliver long-term value. 
In 2024, the board increased the annualized dividend rate 
by more than 5% to $1.80 per share. In the last five years, 
shareholders have seen a compound annual growth rate in 
dividends of about 5%.
MGE Energy has increased the dividend for 49 consecutive 
years and paid dividends for more than 110 years. No other 
Wisconsin utility or utility holding company matches our 
history of dividend increases. The financial publisher Mergent 
consistently recognizes MGE Energy as a “Dividend Achiever” 
for our record of dividend growth. 
Many shareholders reinvest their dividends to grow their 
value. The total return on your investment combines stock 
price appreciation with reinvested dividends. In 2024, MGE 
Energy’s total return was almost 33%. Looking at the last 
10 years, MGE Energy’s annualized total return was almost 
10%—outperforming the EEI Index and Russell 2000. A  
$1,000 investment in MGE Energy, with dividends reinvested, 
would have grown to $2,564 during the 10 years ending 
Dec. 31, 2024. 
In 2024, we reported GAAP (Generally Accepted Accounting 
Principles) earnings of $3.33 per share, compared to $3.25 
per share in 2023. Earnings for 2024 were positively impacted 
by an increase in electric investments included in rate base, 
including completion of the Paris Solar project. In 2024, gas 
retail therm deliveries decreased approximately 4% compared 
to the prior year, primarily due to warmer-than-normal weather.
MGE continues to maintain the highest credit ratings of any 
investor-owned combination utility in the nation from Standard 
& Poor’s (S&P) and Moody’s. MGE consistently maintains 
strong credit quality as part of our ongoing efforts to serve  
our customers and shareholders responsibly.
Decarbonizing our energy supply
The Company’s disciplined financial management helps to 
facilitate our transition toward deep decarbonization of our 
energy supply. Our investments in cost-effective clean energy 
are fueling historic capital expenditure. More than half of the 
Company’s projected capital expenditures from 2025 through 
2029 will support generation investments to achieve our 
science-based carbon reduction goals. 
In the last five years, MGE Energy has grown its asset base 
from approximately $2.1 billion to more than $2.8 billion, 
resulting in a compound annual growth rate in assets of more 
than 6%. In early 2024, MGE’s 6-megawatt (MW) Tyto Solar 
“MGE is decarbonizing the grid 
cost-effectively on behalf of all customers 
while working to maintain reliability.  
By working with customers to help them 
electrify and be energy efficient, we can 
achieve our shared goals for a more 
sustainable energy future.”
— Jeff Keebler, Chairman, President and CEO

Forward Energy Center
Saratoga Wind Farm
Shared Solar
Morey Field Solar
Two Creeks Solar
Dane County  
Airport Solar
Red Barn  
Wind Farm
Badger Hollow I 
O’Brien Solar Fields
Hermsdorf  
Solar Fields
Badger  
Hollow II
Tyto Solar 
Paris Solar
Strix Solar 
Darien Solar  
Energy Center
Badger Hollow Wind Farm*
Whitetail Wind Farm*
Sunnyside  
Solar Energy  
Center*
Koshkonong  
Solar Energy  
Center
High Noon Solar  
Energy Center*
Ursa Solar*
Dawn Harvest Solar* 
Good Oak Solar* 
Gristmill Solar* 
Saratoga Solar* 
We continue to evaluate potential new wind and solar sites beyond what is currently planned. 
*Pending regulatory approval
2015
2020
2025
2030
Renewable Energy Investments
5
4
Left: MGE’s 6-megawatt Tyto Solar project came online in early 2024. A distributed energy resource, the facility feeds carbon-free energy 
directly to MGE’s distribution grid serving customers. During the growing season, sheep from a nearby farm graze at the facility to keep the 
grasses and brush from shading the panels.
Right: In late May, a powerful storm with hurricane-force winds struck the Madison area, causing one of the largest outage events in MGE 
history. Crews, with help from mutual assistance personnel, restored power to MGE customers with zero injuries reported throughout the 
multiday restoration effort.
project came online, and in early 2025, MGE’s 6-MW Strix 
Solar facility also began serving the grid. As distributed 
energy resources, the Tyto and Strix solar facilities serve 
customers with locally generated, carbon-free energy fed 
directly to our distribution system.
The Darien Solar Energy Center in Rock and Walworth 
counties is one of two major solar projects to come online 
in the last year. MGE owns 25 MW of solar capacity from 
the 250-MW solar project, which came online in early 2025. 
MGE also will own 7.5 MW of the project's 75 MW of battery 
storage, which is expected to be completed in 2026. 
In Kenosha County, the Paris Solar-Battery Park began 
generating in late 2024. MGE owns 20 MW of solar capacity 
from the 200-MW park. The project represents MGE’s first 
large-scale battery investment. MGE owns a 10% share of  
the 110-MW battery, which is expected online in 2025.
Enabling the clean energy transition 
In June, MGE purchased an additional 25 MW of capacity of 
the West Riverside Energy Center, a state-of-the-art natural 
gas-fired facility in Beloit, Wis. MGE owns a total of 50 MW of 
capacity of West Riverside. 
Modern, highly efficient natural gas plants such as West 
Riverside are helping to enable our ongoing clean energy 
transition. Natural gas complements the continued growth of 
intermittent renewable resources with dispatchable energy, 
ensuring reliability for our customers as we decarbonize 
the grid. 
Our renewable facilities will continue to be used when 
they are available. The dispatchability and lower emissions 
associated with natural gas make it a powerful bridge fuel 
to ensure continued reliability and to advance our carbon 
reduction goals.
Natural gas adds needed reliability and balance to the 
electric system as we continue to move away from coal-
fired generation. MGE has no sole ownership of coal-fired 
generation. By the end of 2032, we expect to have eliminated 
coal-fired generation from our ownership portfolio with the 
transition to natural gas at Elm Road Generating Station, of 
which MGE is a minority owner.
Partnering in innovation 
In August, an application for State regulatory approval was 
filed for the Columbia Energy Storage project. The innovative 
project received an award in July for a cooperative agreement 
with the U.S. Department of Energy. The award supports the 
construction of a compressed carbon dioxide long-duration 
energy storage (LDES) system at the site of the Columbia 
Energy Center. The LDES project would be the first-of-its-kind 
in the United States, delivering electricity to the grid when it 
is needed or taking electricity and storing its energy when the 
grid has excess electricity.
Targeting net-zero methane emissions
Building on our existing sustainability goals, MGE also is 
targeting net-zero methane emissions from our natural gas 
distribution system by 2035. Methane can be emitted during 
the production, transmission and distribution of natural gas.
MGE already has a tight natural gas system, having replaced 
all material considered to be leak-prone in our distribution 
system, and our leak-inspection and repair schedules exceed 
federal requirements. MGE continues to explore and to test 
new technologies that help us achieve methane reductions.
The Company also is working with customers who seek to 
reduce their environmental footprint stemming from natural 
gas use at their home or business. MGE has introduced a 
flexible renewable natural gas option to allow customers to 
offset the emissions associated with their use of natural gas.
MGE is committed to taking a holistic and proactive approach 
to sustainability across our operations. Our inventory and 
analysis of all greenhouse gas (GHG) emissions associated 
with our electric generation and distribution, purchase and 
distribution of natural gas, and other sources documented 
that more than half of MGE’s total GHG emissions come from 
sources already included in the Company’s goal of net-zero 
carbon electricity. As we continue to pursue our reduction 
strategies, if we can go further faster toward our net-zero 
carbon and net-zero methane goals, we will.
Powering safety
This past year marked the 10th anniversary of the start of our 
journey to safety excellence. In 2014, MGE formally began 
its safety initiative by implementing safety training for all 
employees, from executive leadership to frontline teams. 
Our employee-led Safety Steering Team was developed 
and since its creation, the team has established Continuous 
Improvement (CI) Safety Teams. The CI teams target specific 
opportunities, identified by the Safety Steering Team, to 
further improve our safety culture.
Our employees’ commitment to the safety of each other, our 
customers and our communities was demonstrated when 
a major storm struck in May. Hurricane-force winds caused 
damage and power outages across Wisconsin. The storm 
impacted more than 35,000 MGE electric customers, making 
it one of the largest outages in Company history. Crews, along 
with mutual assistance personnel, responded to broken poles, 
hundreds of downed wires and tree branches, and uprooted 
trees, resulting in a multiday restoration effort with zero 
injuries reported. I thank our dedicated employees for their 
commitment to safety excellence no matter the circumstances.
Thank you for your investment in MGE Energy and for the 
trust you place in your community energy company. On 
behalf of our Board of Directors, I look forward to building 
on our record of success and to advancing our commitment 
to value through the delivery of safe, reliable, affordable and 
sustainable energy.
Jeffrey M. Keebler 
Chairman, President and Chief Executive Officer

7
6
South of Madison, in nearby Fitchburg, is one of MGE’s newest 
solar facilities, Tyto Solar. The 6-megawatt (MW) project came 
online in winter 2024. Tyto Solar feeds cost-effective, carbon-
free energy to MGE’s distribution grid to serve all customers. 
Tyto Solar’s bifacial panels produce energy from both sides 
as they track the sun throughout the day. The tracking system 
also allows the panels to be stowed, for example, during snow 
events to prevent snow from reducing energy production.
Also helping to maximize energy production at Tyto Solar—a 
flock of sheep from Wiscovery Farm next door. In the warmer 
months, dozens of Katahdin sheep graze under and around 
the site’s more than 13,000 solar panels. Solar grazing is 
a form of agrivoltaics, or “dual-use solar,” which pairs solar 
production and agriculture. Grazing by the sheep during the 
growing season keeps the grasses and brush from shading 
the panels, avoiding drops in panel efficiency and the use of 
fossil fuel for mowing. 
Tyto Solar is MGE’s first project to deploy sheep for sustainable 
mowing. The practice builds on MGE’s commitment to 
sustainability throughout Company operations and to 
biodiversity at MGE’s solar facilities. Other MGE-owned and 
MGE-operated sites, such as the nearby 22-MW O’Brien Solar 
Fields, host native plants to support pollinators from spring 
through fall.
Down the road from Tyto Solar is MGE’s latest local project, 
the 6-MW Strix Solar facility, which came online in early 2025. 
One-third of the project will serve MGE’s new community  
solar program, Shared Solar-Strix, if the program receives 
regulatory approval.
Largely based on MGE’s original community solar program, 
Shared Solar, the new, proposed community solar program 
offers customers the option to receive up to half of their 
annual electricity use from Strix Solar for up to six years as 
MGE works toward reduced carbon emissions of at least 
80% by 2030. The proposal also offers a participation option 
for eligible low-income customers who would pay a lower 
participation fee and energy rate.
MGE’s community solar proposal brings flexible, affordable, 
locally generated solar energy to customers interested in 
further reducing their footprint as MGE works toward its 
science-based carbon reduction goals.
Building on its sustainable energy commitments, MGE 
introduced in 2024 its renewable natural gas (RNG) option for 
customers. Considered a net-zero carbon biogas, RNG can be 
used in place of conventional natural gas. 
The Company’s Green Power Tomorrow (GPT) RNG program, 
known as GPT RNG, is a way for customers like Jane and 
Andrew Held to reduce their footprint by offsetting their 
greenhouse gas emissions from their use of natural gas. MGE 
is the first utility in the state to offer this type of RNG option.
“We value MGE’s commitment to innovative, sustainable 
energy options like the GPT RNG program,” Held says.  
“These programs offer customers a way to reduce their 
individual footprint, which helps to support a cleaner future  
for everyone.” 
Customers pay an incremental charge to participate, selecting 
either a set number of therms each month or a percentage 
of their monthly usage. MGE purchases Renewable Thermal 
Certificates on behalf of the customer to offset the emissions 
associated with the customer’s usage. 
MGE has a goal to achieve net-zero methane emissions from 
its natural gas distribution system by 2035. GPT RNG helps 
advance the Company’s goal while meeting the needs and 
expectations of customers who share our commitment to 
sustainable energy.
Top: Dozens of sheep graze at MGE’s Tyto Solar in Fitchburg during the growing season. A form of agrivoltaics, solar grazing keeps the 
grasses and brush from shading the panels in a sustainable way.
Left: MGE’s 6-megawatt Strix Solar project came online in early 2025. A portion of the project will serve customers who enroll in MGE’s 
newest community solar program, if the program receives regulatory approval. 
Right: Having worked on sustainable biofuels for nearly 20 years, MGE customer Andrew Held is committed to renewable energy. Andrew 
and his wife, Jane (not pictured), participate in MGE’s Green Power Tomorrow (GPT) program to help fuel their plug-in hybrid electric vehicle 
and are enrolled in MGE’s new renewable natural gas (RNG) option, GPT RNG, for their home in Madison. 
Transitioning our  
energy supply 
“Beyond cost-effective clean energy 
generation, these local solar projects also 
create a new ecosystem with native plants, 
pollinators, birds and other species, building 
on our commitment to sustainability across 
Company operations.” 
— John Armstrong, MGE Manager Renewable 
Engineering - Substations, Electric Planning  
and Renewable Engineering

9
8
Originally built in the early 1970s, U.S. Bank Plaza in 
downtown Madison stands as an unofficial landmark, its glass 
exterior reflecting images of the State Capitol across the 
street. The nearly 382,000-square-foot retail and office space 
is one of 10 commercial properties owned and operated 
by Urban Land Interests (ULI), a longtime Madison-based 
property management and development company.
With operations oversight for hundreds of electric and natural 
gas meters in ULI’s portfolio, Mead Bradley is responsible for 
benchmarking the energy used in ULI’s commercial buildings. 
MGE’s online tool, MyMeter, simplifies the benchmarking 
process to help building owners make informed, strategic 
decisions about operations to save energy.
MyMeter provides a dashboard, detailing commercial 
property owners’ electric and natural gas usage in as short 
as 15-minute intervals. Accessibility to near real-time energy 
data helps customers to manage usage during peak periods 
and to work with MGE in developing energy-saving strategies 
that fit their business and budget.
MyMeter helps to manage our collective use of energy, a key 
objective under MGE’s Energy 2030 framework for a more 
sustainable future. By working with customers to manage 
energy use, MGE is able to manage the grid more efficiently 
for the benefit of all customers. Using MyMeter and other 
technologies to help manage demand ultimately helps to 
manage all customers’ costs long-term and helps to reduce 
carbon emissions.
Testing the use of smart and other sustainable energy 
technologies to help manage the grid is an objective of 
Connected Communities, a multiyear demonstration project 
with funding from the U.S. Department of Energy. MGE is a 
partner in the project with the energy nonprofit Slipstream 
Group, Inc., the City of Madison and others to facilitate 
“grid-interactive” efficient buildings. 
One of those buildings is Madison Fire Department Station 14. 
With a high-performance HVAC system, geothermal heating 
and cooling as well as LED lighting and other features, 
Station 14 is built for efficiency and sustainability.
Connected Communities combines energy efficiency with 
demand flexibility. Station 14, along with other buildings in the 
project, communicate or “interact” with the grid to optimize 
their energy use, to manage their costs and to reduce carbon 
emissions. Today’s grid is more connected with greater 
opportunity to explore partnerships with customers, like this 
one and MGE’s demand response programs, to manage the 
system more efficiently and sustainably.
Grid management becomes more important as the use of 
electric vehicles (EVs) continues to grow. The electrification 
of transportation—the largest source of direct greenhouse 
gas emissions in the United States—is a key strategy for 
deep decarbonization.
MGE is working in multiple ways to help facilitate the growth 
of EVs and EV charging. That includes working with customers 
such as the City of Madison Yahara Hills Golf Course to enable 
EV charging at the facility. City Golf Operations Director 
David Vetrovec says the location provides visitors as well as 
drivers along the interstate corridor convenient access to 
fast charging. 
To help commercial customers interested in installing EV 
charging infrastructure on-site, MGE proposed in 2024 the 
Commercial EV Charging Allowance (CEVCA) Program. If 
approved, the program will help business customers who 
want to install EV charging equipment manage the up-front 
costs of the chargers. 
As MGE works to expand EV charging—and the remote 
management of charging demand through programs like 
Charge Ahead—all customers stand to benefit. Growth in EV 
charging expands the base through which utility costs are 
spread, helping to manage costs for all customers.
Top: MGE’s Matt Matenaer (left), Senior Engineer Business Customer Relations, with Mead Bradley and Robert Bruni of Urban Land Interests 
(ULI) helps customers like ULI use MGE’s MyMeter dashboard to benchmark their energy use at large commercial buildings.  
Inset: ULI’s Albert Thibodeau manages the chillers at U.S. Bank Plaza, which uses MGE’s MyMeter for energy use benchmarking. 
Left: Slipstream Principal Engineer Scott Schuetter and Jon Evans, Building Design Project Manager in the City of Madison’s Engineering 
Division, are part of the collaborative team exploring the impacts of control technologies for “grid-interactive” efficient buildings, such as 
Madison Fire Station 14.
Right: City of Madison Golf Operations Director David Vetrovec will oversee the installation of electric vehicle (EV) charging stations at the 
City’s Yahara Hills Golf Course, one of a number of partners helping MGE expand EV charging.
Enabling a  
more dynamic grid 
“Sustainability is a priority for our 
organization. MGE’s MyMeter helps make
managing our energy use easier across  
our multiple facilities.” 
— Mead Bradley, Director of Commercial Property 
Management and Operations, Urban Land Interests

11
10
On Madison’s South side, Rosalino “Lino” Antonio Ruiz and 
his wife, Maria Serrano-Miranda, operate El Pastor Mexican 
Restaurant and Catering. In 2024, the more than 25-year-
old restaurant in the city’s recently redeveloped Park Street 
corridor underwent a series of energy-saving improvements 
through a unique collaboration. The Community Impact 
Project is a partnership between MGE and FOCUS ON 
ENERGY®, Wisconsin’s statewide energy efficiency program.
MGE teams in Business Customer Relations and Residential 
and Community Services (RCS) worked with several South-
side business owners whose locations received free energy 
assessments. The assessments through Focus on Energy 
identified opportunities to improve energy efficiency at the 
small businesses. 
With a grant from the project to help cover costs, Ruiz 
upgraded lighting and illuminated signage as well as 
the restaurant’s HVAC system and two refrigerators. The 
improvements, completed by a trade ally contractor in the 
Focus on Energy program, will help manage El Pastor’s energy 
use and costs for years to come. 
Energy efficiency is a key strategy for managing energy use 
and costs—and for reducing carbon emissions. Meeting 
customers where they are—to help customers achieve their 
goals as well as our own—is part of our mission as your 
community energy company. 
Whether it’s reducing a customer’s costs or environmental 
footprint or both, MGE works with partners throughout the 
community to bring energy savings and resources to our 
diverse customer base. 
In late July, members of MGE’s RCS team participated 
in a community resource fair featuring a variety of local 
organizations at the nonprofit Tenant Resource Center 
on Madison’s East side. The RCS team regularly engages 
customers at community events, workshops and other 
partnership opportunities. RCS members offer energy 
efficiency, energy safety and other resources directly to 
customers, from renters to seniors and others through 
targeted outreach.
In the fall, MGE teamed up with a few longtime partners 
to engage Madison-area seniors at centers across the 
community. MGE, the nonprofit Project Home and energy 
assistance facilitator Energy Services, Inc. (ESI), joined 
NewBridge Madison on the city’s North side at Warner Park 
Community Recreation Center. These energy resource fairs 
created a one-stop shop to apply for energy assistance from 
ESI, learn about weatherization services offered by Project 
Home and get energy-saving tips and resources from MGE 
energy experts. 
Energy affordability is a top priority for MGE. While MGE 
partners with many programs and organizations, such as 
Project Home and ESI, to connect eligible customers with 
available benefits, MGE also has proposed an Arrearage 
Management Program. 
Known as “Back on Track,” the pilot program would offer 
financial assistance to eligible residential customers who 
have accrued substantial past-due account balances. The 
pilot is designed to help vulnerable customers overcome 
existing arrears and develop long-term, on-time monthly 
payment patterns. The proposal also includes educational 
opportunities to help promote long-term energy savings 
through energy efficiency.
MGE will continue to address and manage energy affordability 
as we transition our energy supply. We’re working to achieve 
greater sustainability and to manage long-term costs by 
growing our use of carbon-free, renewable energy, which 
carries no fuel costs, helping to reduce rate volatility and 
manage long-term costs into the future.
Top: MGE’s Charlene Smith, Business Community Manager, with Rosalino “Lino” Antonio Ruiz and his wife, Maria Serrano-Miranda, at their 
restaurant, El Pastor Mexican Restaurant and Catering. Smith helped Ruiz move forward with energy-saving improvements at El Pastor 
through the Community Impact Project, a collaboration between MGE and FOCUS ON ENERGY®. 
Left: MGE Senior Residential Customer and Digital Engagement Manager Charlie Warner meets customers where they are—at community 
events, workshops and other partnership opportunities, such as the Tenant Resource Center’s Community Resource Fair on Madison’s East 
side—to connect directly around energy efficiency and sustainability.
Right: MGE Customer Engagement Manager Mai Thao (left) and MGE Residential Energy Engineer Laura Paprocki partner with Project Home 
and Energy Services, Inc., to host energy resource fairs for seniors.
Maintaining  
energy affordability 
“Meeting customers where they are helps 
MGE overcome barriers to reaching our 
diverse customer base. We are able to assist 
customers directly and hear directly from 
them to inform our efforts into the future.” 
— Laura Paprocki, MGE Residential Energy Engineer - 
Residential and Community Services

13
12
With the launch of its bus rapid transit system in the fall, 
Madison Metro Transit (Metro) began deploying its more 
than 60 all-electric buses. The buses charge at Metro’s new 
satellite bus storage facility on the city’s Northeast side—with 
help from MGE.
The recently remodeled 189,000-square-foot building houses 
several charging stations, enabling charging for dozens of 
electric buses. MGE provided financial support and worked 
with Metro to plan and to install the extensive charging 
capacity at its primary bus storage and maintenance facility.
The new all-electric buses, which now account for a third of 
Metro’s entire fleet, are quieter and produce zero tailpipe 
emissions. The transition to electric transportation will play 
a key role in efforts to reduce carbon emissions. Ongoing 
partnerships like this one help to ensure all MGE customers 
benefit from new, more sustainable energy technologies as 
we transition to a net-zero carbon future.
Metro’s buses crisscross the community, offering all 
Madisonians the opportunity to experience electric 
transportation. MGE also worked with City officials to locate 
and to install pole-mounted public charging stations in 
neighborhoods lacking access to convenient electric vehicle 
(EV) charging. Pole-mounted chargers attach to an existing 
MGE utility pole to offer curbside charging, which can help 
facilitate charging for drivers who live in multifamily dwellings 
without a dedicated garage or parking space to install 
home charging.
A key objective in MGE’s Energy 2030 framework for a more 
sustainable future is to deepen our engagement with those 
we serve. By deepening our understanding of our customers’ 
needs and preferences through engagement, we’re better 
able to serve them and to meet them where they are.
In 2024, MGE hired a third-party facilitator to survey members 
of our communities of color and to conduct focus groups 
seeking input on EV adoption. A goal of the engagement was 
to understand our multicultural customers’ perceptions and 
awareness of and barriers to electric transportation. With  
input solicited in both English and Spanish, the project 
identified a need for continued engagement with our diverse 
communities to share EV information and to grow public 
charging opportunities.
Engagement is one of our core values. Relationship-building,  
whether around EVs, energy safety, energy efficiency or 
carbon-free energy, is part of what makes MGE your 
community energy company. 
With a mission to engage, educate and empower, Aldo 
Leopold Nature Center in Monona is a longtime partner in 
helping advance energy education among our communities’ 
youth. In October, MGE teams participated in the center’s 
Fall Fest, a free family-friendly celebration of science, nature 
and energy. 
Local youth learned how their energy could help generate 
electricity using MGE’s Pedal Power Bicycle, a community 
resource offered by MGE to schools and other youth-oriented 
organizations. MGE energy experts from the Residential and 
Community Services team, Laura Paprocki and Brian Driscoll, 
encouraged the center’s young visitors to pedal the bicycle’s 
LED light tower toward illumination. MGE is committed to 
connecting with our customers directly to share our resources 
and tools and to create enriching experiences for all those 
we serve.
Left: Madison Metro Transit’s new bus storage and maintenance facility has the capacity to charge dozens of all-electric buses. Metro 
purchased 62 electric buses as part of its 2024 launch of a new bus rapid transit system and the department’s ongoing transition to 
sustainable transportation.
Right: MGE Senior Multifamily Services Manager Brian Driscoll (foreground) and MGE Residential Energy Engineer Laura Paprocki use MGE’s  
Pedal Power Bicycle to engage families at the Aldo Leopold Nature Center’s Fall Fest, a celebration of nature, science and energy. 
Bottom: MGE Manager Energy Services and Policy Erinn Monroe-Nye (left), Customer Engagement and Community Services Manager 
De’Kendrea Stamps and Director Residential and Community Services Mario Garcia Sierra meet to discuss the results of an electric vehicle 
engagement project involving MGE’s multicultural customers. 
Ensuring all  
customers benefit
“Electrification is a powerful step our 
customers can take to help us create a 
more sustainable energy future. When we 
better understand our customers’ goals and 
preferences, we are better able to meet their 
needs and expectations and deliver  
long-term customer value.”
— Erinn Monroe-Nye, MGE Manager Energy Services  
and Policy - Customer Experience and Energy Services

14
15
Officers of MGE Energy and MGE
1. Officers of MGE Energy and MGE. All others are MGE officers. 
Jared J. Bushek1
Vice President - Chief 
Financial Officer and 
Treasurer
Age 44
Service since 2010
James J. Lorenz
Vice President -  
Energy Operations
Age 58
Service since 1987
Scott R. Smith
Vice President -  
Business and Regulatory Strategy
Age 53
Service since 2017
Melissa T. Garner
Vice President - People and 
Community Engagement
Age 43
Service since 2013
John A. Jicha
Assistant Vice President -  
Energy Supply
Age 51
Service since 2005
Bryan R. Sullivan
Assistant Vice President -  
Chief Information Officer
Age 52
Service since 2018
Jenny L. Lagerwall1
Assistant Vice President - 
Accounting and Controller
Age 41
Service since 2009
Ted L. Wadzinski
Assistant Vice President -  
Gas Operations, Measurement  
and Operations Support
Age 60
Service since 2011
John T. Robson
Assistant Vice President -  
Electric Engineering and  
Energy Production
Age 56
Service since 1992
Jeffrey M. Keebler1 
Chairman, President and  
Chief Executive Officer
Age 53
Service since 1995
Cari Anne Renlund1
Vice President -  
General Counsel and Secretary
Age 51
Service since 2015
Lynn K. Hobbie
Executive Vice President 
Age 66
Service since 1985
Jeffrey M. Keebler
Chairman, President and  
Chief Executive Officer of  
MGE Energy, Inc., and Madison  
Gas and Electric Co. 
Age 53
Director since 2017
Marcia M. Anderson
Retired Clerk of Court of U.S.  
Bankruptcy Court - Western 
District of Wis., retired Major 
General in the U.S. Army,  
owner of Elan Solutions, LLC,  
a consulting company
Age 67
Director since 2018
James L. Possin
Certified Public Accountant,  
former partner at Grant 
Thornton LLP 
Age 73
Director since 2009
Daniel J. Kelly
Retired Chief Underwriting Officer  
and former Chief Financial Officer 
at American Family Insurance, 
CPA 
Age 62
Director since 2024 
Gary J. Wolter
Former Chairman, President and  
Chief Executive Officer of MGE  
Energy, Inc., and Madison Gas  
and Electric Co.
Age 70
Director since 2000
Noble L. Wray
Retired Chief of Police, City of 
Madison Police Department,  
Governor’s Pardon Advisory  
Board member
Age 64
Director since 2021
Angela S. Rieger
Executive Vice President,  
Chief Transformation Officer  
at Lands’ End, board member  
of Thrivent, American Family 
Children’s Hospital  
Development Partners 
Advisory Board
Age 57
Director since 2024 
James G. Berbee
Former Chairman and CEO of 
Berbee Information Networks 
Corp., licensed physician, 
co-founder and chairman of 
WiscMed, LLC
Age 61
Director since 2018
Londa J. Dewey
Chief Executive Officer of QTI  
Management Services, Inc., a 
human resources and staffing 
company
Age 64
Director since 2008
Patricia K. Ackerman 
Retired Senior Vice President,  
Investor Relations, Corporate 
Responsibility and Sustainability 
and Treasurer at A.O. Smith 
Age 64
Director since 2024 
For detailed information on board members, see the MGE Energy Proxy Statement.
Corporate Leadership
Directors of MGE Energy and MGE

16
2025 Annual Shareholder Meeting
Tuesday, May 20, 2025  
Please see the Proxy Statement for annual meeting information.
Stock Listing
•  MGE Energy common stock trades on the Nasdaq Stock Market®
•  Stock symbol: MGEE
•  Listed in newspaper stock tables as MGE
Shareholder Account Information
Please notify Computershare promptly if:
•  A stock certificate is lost or stolen.
•  A dividend check or statement is not received within 10 days of 
the scheduled payment date. 
•  Your name or address changes.
Online Account Access
MGE Energy’s transfer agent, Computershare, provides registered 
shareholders with secure online account access. Shareholders 
may view share balances, manage their portfolio, access tax 
forms, update personal information and more.
Visit computershare.com/mgee for more information.
To contact Computershare by mail: 
MGE Energy Shareholder Services 
c/o Computershare Trust Company, N.A. 
PO Box 43078 
Providence RI 02940-3078
For overnight delivery:  
MGE Energy Shareholder Services  
c/o Computershare Trust Company, N.A. 
150 Royall Street, Suite 101 
Canton MA 02021
By email:  
web.queries@computershare.com
By phone:  
Toll-free: (800) 356-6423
MGE Energy Shareholder Services
Madison-based staff are available to assist shareholders 
at our corporate headquarters by appointment between 
the hours of 9:00 a.m. and 4:00 p.m. (CT) Monday through 
Friday. We are located at 623 Railroad St. in Madison, Wis. To 
make an appointment, please email Shareholder Services at 
investor@mgeenergy.com. 
2025 Expected Record and Dividend Payment Dates
Direct Stock Purchase and Dividend Reinvestment Plan
The Direct Stock Purchase and Dividend Reinvestment Plan 
provides a low-cost alternative to traditional retail brokerage 
methods of purchasing, holding and selling MGE Energy, Inc., 
Common Stock.
Visit computershare.com/mgee to review the Prospectus and 
to enroll, or contact Computershare to request an enrollment 
package. This is not an offer to sell or a solicitation to buy any 
securities. Any stock offering will be made by Prospectus only.
Materials Available
More financial information is available upon request or on our 
website, mgeenergy.com, including the Direct Stock Purchase 
and Dividend Reinvestment Plan.
Sign Up For Electronic Delivery
You may choose to receive email alerts when annual meeting 
invitations, proxy materials, the annual report and newsletters are 
available on our website. Shareholders can sign up by visiting 
mgeenergy.com/paperless. 
Independent Registered Public Accounting Firm
PricewaterhouseCoopers LLP
Corporate Responsibility
MGE Energy is committed to being a responsible corporate 
citizen in meeting the needs and interests of our customers, 
shareholders and community. 
Our board provides oversight with respect to the Company’s 
long-term strategic plans and business initiatives; environmental 
and sustainability performance; enterprise-wide risk assessment 
and management; major capital projects and investments, new 
technologies and industry changes; and fiscal and budget 
matters. Visit mgeenergy.com/corpgov for more information.
MGE Energy Online
Visit mgeenergy.com for more information about MGE Energy.
Shareholder Information
MGEE Common Stock
Record Dates
Payment Dates
March 1 
June 1 
Sept. 1 
Dec. 1
March 15 
June 15 
Sept. 15 
Dec. 15
Red Barn Wind Farm
Prairie du Chien
Wisconsin
Badger Hollow Solar Farm
Columbia Plant
Elm Road Plant
Paris Solar
Darien Solar
West Riverside Energy Center
Madison Area
Blount Generating Station
Combustion turbines
Renewable Energy Rider solar
Shared Solar
Strix Solar
Tyto Solar
West Campus Cogeneration
Forward Energy Center
Iowa
Minnesota
Top of Iowa Wind Farm
Saratoga Wind Farm
MGE Combustion
Turbine
MGE Gas/Electric Service
MGE Gas Service
Rosiere Wind Farm
Two Creeks Solar
Viroqua
Elroy
MGE Power
West Campus, LLC
MGE Power
Elm Road, LLC
North Mendota
Energy & Technology
Park, LLC
MGE Transco
Investment, LLC
MGEE Transco, LLC
MAGAEL, LLC
Madison Gas and
Electric Company
MGE Power, LLC
Central Wisconsin
Development
Corporation
MGE Services, LLC
MGE Energy, Inc. 
MGE Energy is the parent company of 
Madison Gas and Electric Co. (MGE) and 
its divisions, which serve natural gas and 
electric customers in south-central and 
western Wisconsin.
MGE Transco Investment, LLC, holds an 
ownership interest in ATC, LLC, which 
invests in transmission assets, primarily 
within Wisconsin.
MGEE Transco, LLC, holds an ownership 
interest in ATC Holdco, which invests in 
transmission assets outside ATC, LLC, 
service territory. 
MGE Power, LLC, owns assets in the West 
Campus Cogeneration Facility at Madison, 
Wis., and the Elm Road Generating Station 
at Oak Creek, Wis.
MAGAEL, LLC, holds title to properties 
acquired for future utility plant expansion. 
Central Wisconsin Development Corp. 
promotes business growth in MGE’s 
service area.
North Mendota Energy & Technology Park, 
LLC, owns property and serves as the 
development entity for the property. 
MGE Services, LLC, provides construction 
and other services. 
Learn more at mgeenergy.com.
MGE Electric Services
Generation and Distribution  
Customers: 167,000 
Population: 369,000 
Area: 264 square miles
Communities served: Cross Plains, Fitchburg, 
Madison, Maple Bluff, McFarland, Middleton,  
Monona and Shorewood Hills
Generating facilities: Badger Hollow Solar Farm in 
Iowa County, Blount Generating Station at Madison, 
Columbia Energy Center at Portage, Darien Solar 
Energy Center in Rock and Walworth counties,  
Elm Road Generating Station at Oak Creek, Forward 
Energy Center wind farm in Dodge and Fond du 
Lac counties, natural gas combustion turbine at 
Marinette, Paris Solar in Kenosha County, Red Barn 
Wind Farm in Grant County, Renewable Energy Rider 
solar (including Dane County Airport Solar, Hermsdorf 
Solar Fields, Morey Field Solar and O’Brien Solar 
Fields), Rosiere Wind Farm in Kewaunee County, 
Saratoga Wind Farm in northeast Iowa, Shared Solar 
at Middleton, solar units and combustion turbines 
in the Madison area, Strix Solar at Fitchburg, Top of 
Iowa Wind Farm in north-central Iowa, Two Creeks 
Solar in Manitowoc County, Tyto Solar at Fitchburg, 
West Campus Cogeneration Facility at Madison and 
West Riverside Energy Center at Beloit
Learn more at mge.com.
Corporate Profile
MGE Natural Gas Services
Purchase and Distribution  
Customers: 178,000 
Population: 510,000 
Area: 1,684 square miles
Counties served: Columbia, Crawford, Dane, 
Iowa, Juneau, Monroe and Vernon

Your Community Energy Company
Learn more at mgeenergy.com.
MGE is committed to environmental stewardship. This report is printed on recycled paper.
P.O. Box 1231 
Madison, WI 53701-1231