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Michelmersh

mbh · ASX
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Employees 51-200
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FY2024 Annual Report · Michelmersh
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ANNUAL 
REPORT

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Corporate
Directory
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Directors
Susan Thomas (Non-executive Director to 29 August 2023, 
thereafter Non-executive Chair)
Maggie Beer AO (Non-executive Director) 
Tom Kiing (Non-executive Director)
Hugh Robertson (Non-executive Director)
Reg Weine (Resigned as Chair on 29 August 2023 
and Non-executive Director on 31 October 2023)
Executive Management
Kinda Grange (Chief Executive Officer)
Craig Louttit (Chief Financial Officer from 1 September 2023)
Eddie Woods (Chief Financial Officer to 31 August 2023) 
Company Secretary 
 
Sophie Karzis
Registered Office & Principal Place of Business 
 
 
2 Keith Street,
Tanunda, SA 5352
Tel: +61 8 7004 1307
Fax: +61 8 9077 9233
  
Share Registry 
 
Boardroom Pty Limited
Level 8, 210 George Street, Sydney NSW 2000
GPO Box 3993, Sydney NSW 2001
Tel: 1300 737 760
Fax: 1300 653 459
Auditor  
PricewaterhouseCoopers
One International Towers Sydney,
Watermans Quay, Barangaroo, NSW 2000
Stock exchange listing 
 
Maggie Beer Holdings Ltd shares are listed on the 
Australian Securities Exchange (ASX code: MBH)
Website  
www.maggiebeerholdings.com.au
Corporate Governance 
 
The Company’s Corporate Governance charters are 
located on the Company’s website at the following link:
www.maggiebeerholdings.com.au/investors/corporate-governance/

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Our Brands
Maggie Beer Products
Maggie Beer Products is an iconic food & lifestyle brand in Australian 
kitchens, homes and gardens. Maggie Beer Products bases its reputation 
on Maggie’s own philosophy of using superior in season ingredients, to 
produce premium cooking, entertaining, gifting and indulgent products. 
Hampers and Gifts Australia
Hampers and Gifts Australia is a market leading e-commerce platform for gifting, 
entertaining, and sharing occasions. Home to two leading e-commerce brands: 
The Hamper Emporium and Gifts Australia that specialise in providing premium, 
luxury hampers as well as personalised, beautiful and thoughtful gifts.  Offering a 
unique selection of premium quality food, beverage and gifting items (including 
Maggie Beer Products), these businesses are two of Australia’s most sought after 
and trusted online destinations for beautiful gifts for any occasion.
OUR VISION IS TO BECOME AUSTRALIA’S LEADING PURVEYOR OF PREMIUM 
FOOD AND GIFTING PRODUCTS.
Maggie Beer Holdings has unique assets and capabilities:
1.  An iconic Australian Brand; and 
2.  A leading online gifting business. 
To deliver on our vision to become Australia’s leading purveyor of premium food and gifting products.
AT MAGGIE BEER HOLDINGS, OUR PURPOSE IS TO CREATE PREMIUM, 
INNOVATIVE, AND MEMORABLE FOOD, BEVERAGE, AND GIFTING PRODUCTS 
OF THE HIGHEST QUALITY, WHILE STAYING TRUE TO OUR VALUES OF BEING 
PASSIONATE, NIMBLE, AMBITIOUS, INCLUSIVE AND COMMUNITY FOCUSED.
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Contents
Corporate Directory
02
Letter from the Chair
07
Letter from the CEO
11
Operating and Financial Review
14
Environmental, Social and Governance
16
Risk Statement
19
Directors’ Report
20
Auditor’s Independence Declaration
38
Statement of Profit or Loss and 
Other Comprehensive Income
43
Statement of Financial Position
45
Statement of Changes in Equity
46
Statement of Cash Flows
47
Notes to the Financial Statements
48
Consolidated Entity Disclosure Statement 
83
Directors’ Declaration
84
Independent Auditor’s Report
85
Additional Securities Exchange Information
90
Our vision is to become Australia’s 
leading purveyor of premium 
food and gifting products.
Maggie Beer Holdings Ltd
ABN 69 092 817 171
Annual Report - 30 June 2024
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Letter from 
the Chair
SUSAN THOMAS
CHAIR
Our e-commerce is a solid and fast growing business. We 
believe it can become even more scalable,  with the focus 
on our key priorities around technology improvements, 
increasing the corporate customer, product development, 
and utilising data from our customers in a more strategic and 
synergistic manner across all of our brands. 
We have achieved a lot that we can be proud of this 
year including:
1.  Hamper and Gifts Australia (HGA) had an 8% YOY growth 
in Q2 2024 including significant growth in Corporate 
sales in FY24;
2.  New products and brand partners have delivered 
incremental revenue including, The Maggie Living range, 
Penfolds hampers, Corporate hampers and Pamper 
Hampers
3.  Maggie Beer product expansion in Cooking has 
delivered 16.3% growth in this category and a strong 
foundation to execute on an innovation pipeline. This 
also proves we can gain significant share of the retail 
basket in the right categories;
4.  The technology roadmap is underway and Shopify 
migration underway with a new Maggie Beer website 
due for implementation pre Christmas peak to 
improve customer experience and increase customer 
engagement.
We have reviewed the strategic importance of cheese 
making and have entered into an agreement with a 
manufacturing partner who we believe can provide the 
quality we expect at a more competitive price.  Therefore, 
we have post balance date classified Paris Creek Farms as an 
asset for sale. 
We are also pleased to have been able to settle the HGA 
earn out dispute.
While Group revenue increased marginally to $89.4m 
(up 0.8% from the prior year), the challenging operating 
conditions, particularly within our Paris Creek Farms 
business, resulted in Group Trading EBITDA1 declining 
by $3m to $0.3m.
Dear Shareholders
I share what I believe are your disappointments in the 
trading results for FY24, and whilst economic conditions and 
consumer sentiment have been difficult, we cannot allow 
that to be an excuse. I assure you that we have an absolute 
focus on cutting costs, returning the business to profitability 
and delivering on our strategic objective to be Australia’s 
leading purveyor of premium food and gifting products, 
that transform everyday moments into celebrations of joy.
I have great optimism for the future of Maggie Beer Holdings 
for the following reasons.
The Maggie Beer brand is a great asset, and we are 
executing on our strategy to fully develop it into a great 
business. Some of the key initiatives we are taking include: 
1.  Driving an increase in  sales volumes, which in turn 
support and enhance the value of the Maggie Beer 
brand and proposition in the market. Our standout 
performers this year have been our Maggie Beer bone 
broths, and I believe there are a lot of adjacencies we can 
launch which develop on this product;
2.  We have developed a framework ‘the Right to Win’ for 
product development, which remains true to our brand 
values but overlays commercial imperatives including the 
right to play and ability to win. This includes :
a.  Evaluating the Total Addressable Market (TAM) in the 
premium end of the product,
b.  Evaluating what part of this TAM we can expect to 
win; and
c.  Ensuring that we can develop a product which 
remains true to brand but meets the relevant price 
parameters and is therefore commercially successful;
1  Trading EBITDA is a non-IFRS measure as defined in page 20 of the Directors Report

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Responding to market challenges to drive return 
to sustainable profitability
As a Board, we are absolutely focused on supporting 
management to reduce the Company’s cost base, ensuring 
that we maintain margins and optimise operations to return 
the business to profitability in FY25. We have commenced 
this process, and have identified significant areas of saving.
Once the core business is optimised, we will concentrate on 
our mission to be Australia’s leading purveyor of premium 
food and gifting products, that transform everyday moments 
into celebrations of joy with the needs of our customer at the 
centre of every decision.
We will do this by capitalising on our competitive advantage:
1. An iconic well recognised brand;
2.  Scalable world class e-commerce business and 
capability; 
3.  Investing in the success and rapid growth of our 
B2B business;
4.  Lifting customer experience through the scaling 
of the e-commerce platform;
5.  Launch ‘Everyday Premium’ to create a sustainable 
business model all year round;
6.  Deliver on our commitment to simplify our operations 
and improve our productivity;
7. Execute on synergistic opportunities within the Group;
8.  Launch FY25 portfolio and product expansion plans 
within the Right to Win framework; and
9. Future proof innovation pipeline.
Our immediate priority is to ensure the Company has an 
unrelenting focus on maximising trading performance 
and profitability through the key Christmas trading period 
(especially for e-commerce). This is a key trading period for 
the Company and we will ensure we are well-positioned to 
capitalise with a continued focus on corporate customers 
and targeted product range supported by activation 
strategies to drive increased traffic and conversion. 
Within the Maggie Beer Products (MBP) business, our focus 
will be on driving sales through continuing range expansion 
in products where we have a ‘right to win’ and meet our 
customer needs, increased brand promotion and leveraging 
partnerships.  We will also undertake a strategic review of 
MBP product and channel strategy to optimise sales and 
gross margin. 
In e-commerce, while our focus remains on maximising 
Christmas trading, we will also target increased Corporate 
sales and leverage technology to drive increased traffic 
and lift our customer experience and engagement on our 
websites.
As a business, we aspire to give our customers more choices 
and enable them through our investment in technology to 
move effortlessly between digital platforms and real-world 
interactions. From in-store visits to email campaigns and 
web/mobile experiences, our aim is to deliver touchpoints 
that represents a holistic experience in customers’ minds 
through an ‘omini-channel model’.   
Paris Creek Farms
As per the ASX  trading update on 28 June 2024,  the 
Company commenced a process to consider all options 
regarding the Paris Creek Farms business. 
Whilst there is no guarantee that the process will result in a 
full or partial disposal of the Paris Creek Farms business, the 
process is continuing and the Company, through its advisors, 
is formally engaged with a number of parties who have 
expressed interest in the asset. 
The market will continue to be updated accordingly.
Hampers and Gifts Australia Earn Out
As previously announced, MBH had been engaged in an 
earn-out dispute related to the acquisition of Hampers 
and Gifts Australia (HGA).  The parties have resolved their 
differences and there is no longer a dispute between them.  
Under the terms of the settlement, MBH has agreed to make 
a cash payment of $2 million to the Vendors.  
Financial Position 
The Company maintains a solid balance sheet with total 
net assets of $57.8 million, cash of $4.7 million and no 
debt1 at 30 June 2024. We are reviewing our working 
capital requirement to look at better ways to limit the large 
inventory buildup leading into Christmas.  
Given the Company’s financial performance for the year, and 
as we look to further invest in our capability and build scale 
in our business, the Board did not declare a final dividend 
for FY24. 
Capital management will continue to be a focus of the Board.
1 Only asset-backed leases/debt

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Leadership Transition
Although leadership transitions can be difficult, I am 
delighted to be able to welcome Penny Diamantakiou as 
CFO / COO. 
Kinda Grange, CEO and Craig Louttit, CFO have both 
announced their resignation.  On behalf of the Board and 
the Company, I wish to acknowledge and thank Kinda and 
Craig for their contribution in leading the Company since 
their appointment in 2023. 
As announced, the Board has restructured the senior 
management team to focus on the key priorities I outlined 
above including cost reduction, increasing revenue, 
pursuing our strategic objectives and priorities and of course 
returning the Company to profitability.  
Under the restructure, Sam Reece has been appointed Head 
of E-commerce and Brand Partnerships with Laila Khalid 
appointed as head of Maggie Beer Products Commercial 
and Strategy.
The Board will continue to support management in driving 
these key priorities.  
Summary 
The Company experienced a challenging year in FY24.
We are responding to these challenges focussing on our 
strategic priorities, targeting further cost reductions and 
working capital improvements to return the Company to 
profitability in FY25 and hopefully to convince investors that 
we have a compelling investment case.
I would like to thank my fellow directors, and on behalf 
of the board, I want to thank our employees, customers, 
suppliers, and also our shareholders for their continued 
support of the Company.
Yours sincerely, 
Susan Thomas
Chair

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CEO Report
Dear Shareholders
In what was a challenging year, our focus in FY24 was on 
core operations, investing in key areas of our business to 
strengthen our brands, accelerate innovation and enhance 
the customer experience. The external environment 
continued to be challenging, including the impacts 
of weaker consumer sentiment, a more competitive 
environment and shifting consumer shopping behaviours 
online and in supermarkets. Against this backdrop, we 
delivered strong revenue growth for Maggie Beer Products 
(MBP) of +6.3% and marginal growth in Hampers and Gifts 
Australia (HGA) in a declining hamper market.
Our earnings were significantly impacted by the loss 
at Paris Creek Farms (PCF) that is now an asset held for 
sale. In addition, the Gross Margin (GM) was impacted by 
under recovery of cost increases due to the competitive 
landscape. This was addressed in H2 through price 
increases in the online business. FY24 also saw us invest 
in advertising, brand building and people to enable the 
delivery of our strategic initiatives. 
Progress on Strategic Initiatives
Notwithstanding the challenging environment, we made 
good progress against our strategic initiatives in FY24 
which serve to strengthen the foundations and financial 
performance leading into FY25: 
1. SCALE THE E-COMMERCE PLATFORM
n   Successfully executed Christmas plans delivering 8% 
growth in Q2 including improved conversion, average 
order value, and customer repeat rates vs. pcp
n   Launched new categories & partnerships on The 
Hamper Emporium (THE) including Penfolds, Maggie 
Beer, Grazing, Chocolate and updated Pamper 
Hampers
n   Delivered corporate sales customer growth through 
personalised CRM approach, improvements to 
corporate ordering platform (HEBO) and delivery via 
bulk shipping option
n   Improved customer service focus delivering Net 
Promoter Score 71 and awarded the Canstar 2024 
Award for Customer Satisfaction for the category 
“Online Gift Delivery”
n   Optimised conversion rate by reducing friction in the 
purchase funnel helping offset organic traffic decline in 
hamper related keywords
n   Implementing enhanced technology platform with 
migration to Shopify for MBP pre Christmas 2024 and 
for The Hamper Emporium and Gifts Australia in Q3.
2. GROW THE MAGGIE BEER BRAND
n   Refreshed marketing program with “Make it a Maggie 
Moment” platform with major campaigns launched 
including digital, social, outdoor, and magazines
n   Growing Maggie Beer Food Club from 60k to over 
70k members through exclusive offers and content 
n   Expanded Maggie Beer Living range online, in 
hampers, and at David Jones
n   Optimised performance marketing in H2 delivered 
double digit revenue growth in Maggie Beer Online 
vs pcp
n   Product strategy and innovation pipeline developed for 
FY25 and beyond. 
Retail growth through New Product Development 
and ranging:
n   Portfolio of new Cooking products launched in FY24 
and further launches planned for FY25
n   Stocks and broths performed particularly well
n   Hard Cheese achieved double digit growth 
n   Launch of ice-cream in Woolworths and Coles.
3. OPTIMISE AND UNIFY ASSETS
n   Entered into agreement with manufacturing partner for 
cheese at high quality and competitive price. As such 
an advisor has been appointed to optimise the value of 
PCF. As a subsequent event, PCF is now an asset held 
for sale. 
KINDA GRANGE
CEO

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CEO Report, cont.
Increased investment in Maggie Beer marketing included 
a one-off campaign during the peak Summer entertaining 
period for brand building as well as higher level of 
investment in supermarket activation to support increased 
distribution.
In online, the increased advertising spend was required 
in H2 due to increased competition. A focus on growing 
corporate sales as a higher proportion of total sales should 
reduce the reliance on performance marketing in the future.
Labour cost increases reflected an investment in 
e-commerce capability, partly offset by cost saving 
initiatives. A number of these initiatives will deliver a full 
year benefit in FY25, while the pipeline of newly identified 
initiatives are also implemented. 
Following a review of the value of cash generating units 
and assets, the Company has recorded a non-cash 
impairment charge of $13.8 million against the goodwill 
of HGA. Notwithstanding the impairment, the HGA 
business remains a market leading gifting platform with 
further potential. In FY24, the Company also recorded an 
impairment of $4.6 million in PCF.  In addition, statutory 
EBITDA includes $2.6 million for the settlement payment 
and legal fees associated with the HGA earn out dispute 
and $0.8 million for onerous contracts associated with 
PCF. The inclusion of these one-off costs resulted in a 
statutory loss of $28.2 million after tax. The Group has not 
recognised a tax benefit during the current year.
Our Group maintains its capital light position and ability to 
respond to the current market challenges while maintaining 
our investments in growth initiatives.
Wellbeing and growth of our people: Recipe for Success
Our people are our most important asset and looking after 
their wellbeing, mental health and growth continued to be 
a priority over the past 12 months.  
We continued to make significant progress on our 
employee engagement initiatives, embedding our Group 
values and Employee Value Proposition into programs 
across the employee lifecycle. Our annual employee 
engagement survey provides a valuable source of 
feedback from employees, on the employee experience 
and overall employee engagement.  
n   Cost out initiatives across MBP, PCF and HGA were 
delivered, even though these were offset by investment 
in e-commerce capability at HGA. The MBP sales team 
restructure removed layers in organisation while HGA 
production efficiencies delivered casual labour savings 
n   Optimised range to enhance online product offer. 
Rationalised under-performing products and filled 
range gaps (for example; Bridesmaids, chocolate, 
corporate hampers)
n   Developed pipeline of further cost optimisation 
opportunities for FY25 execution.
FY24 Financial Performance
The Group’s underlying results for FY24 were consistent 
with the trading update announced on 28 June 2024.  
Group revenue from continuing operations was $89.4 
million up slightly from the prior year. Across the three 
business units we saw the impact of rising interest rates 
and inflation. MBP and HGA showed resilience in the face 
of challenging market conditions. In MBP revenue growth 
of 6.3% reflects the impact of new product development 
and ranging in the retail channel. HGA delivered 
marginal growth in a contracting category through the 
implementation of strategic initiatives and in particular by 
winning the key Christmas trading period. PCF revenues 
were down 9.5% primarily driven by lower milk supply.
Gross margin (GM)1 was down $0.6m vs. FY23 
predominantly in our online channels. This was impacted 
by cost increases incurred in the first half which were not 
recovered through price increases until the second half. In 
the second half, we improved online GM from H1 54.7% 
to H2 57.4%. This provides a stronger position leading into 
the Christmas trading period for FY25.
Group Trading EBITDA1 from continuing operations was 
$0.3 million, down from $3.2 million in FY23. The key 
drivers of the gap are PCF, Gross Margin and Cost of Doing 
Business (CODB).   Excluding PCF, Trading EBITDA would 
be $2.3 million. 
1   Gross Margin and Trading EBITDA are non-IFRS measures as defined in page 20 of the Directors Report
Above results are for continuing operations.

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Our continued focus on the wellbeing of our employees 
has included:
n   Formally accrediting a group of Mental Health First Aid 
Officers (MHFAO) across the Group, to further support 
the wellbeing of our employees.
n   A step challenge to encourage mental and physical 
health, through keeping active 
n   Training on Psychosocial hazards and managing the risks 
n   We continue to have an Employee Assistance Program 
available to employees and their families, to confidentially 
discuss any mental health and wellbeing issues.  
We will continue this journey over FY25, to retain and attract 
great people and to ensure a positive employee experience.
Having informed the Board of my resignation, this is my 
last CEO Report for MBH. I wish to acknowledge and thank 
the passionate and resilient MBH team, our suppliers, 
partners and customers. I also thank you, our shareholders, 
for your continued interest and support of the Company. 
It has been a privilege to lead a Company with such an 
iconic brand and long-term growth opportunities and I look 
forward to watching the Group’s future progress.
Kinda Grange, 
CEO

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Working Capital
Working capital timing is in line with FY23, with inventory 
expected to peak in October 2024 and will reduce to more 
normal levels by Christmas 2024.
Inventory has been timed so that long life products such as 
packaging, alcohol/champagne, homewares and pamper 
items arrive earlier and are packed into finished goods. Any 
food items with a shorter shelf life are sourced domestically 
and arrive just in time for production.
Corporate  
Shared services and corporate office costs of $3.8 million 
(excluding one-off items) were consistent with FY23. 
Maggie Beer Products
Maggie Beer product sales grew by 6.3% given significant 
growth in Cooking and Desserts products, partly offset by 
declining sales in Entertaining & Online. This presents an 
opportunity in FY25 to continue using Cooking & Desserts 
offers as a foundation for further category expansions, 
while refocusing on Entertaining & E-commerce through 
an integrated approach across the Group leveraging the 
HGA asset.
Growth in Cooking (+16.3% vs. LY) has been delivered 
through Stocks, Broths & Finishing Sauces expansion into 
grocery retailers with incremental distribution points. This 
was supported by social media and in-store activations, 
catalogues and magazines to drive household penetration. 
The strong retailer partnerships unlocked through this 
launch have opened the pathway to incremental Cooking 
launches in FY25. 
Decline in Entertaining (-4.7% vs. LY) has been across 
specialty cheeses, fruits pastes & pates. Reduction in 
consumer discretionary spend along with competitive 
pressure has limited the levers to stimulate growth in these 
categories. They remain important categories with plans to 
address in FY25.
Growth in Ice Cream due to launches in major supermarkets 
with incremental distribution points. This was supported 
by social media and in-store activations. Where launches 
were in H1, the ice cream range was featured in marketing 
activities for Summer Entertaining.
GM% decreased by 2.1 percentage points, mainly due 
to product mix.
In addition to the financial metrics of the Group highlighted 
already, the below outlines some of the key operational 
opportunities and challenges in FY24.
FY24 Trading 
The Group generated net sales from continuing operations 
of $89.4 million and a trading EBITDA1 from continuing 
operations of $0.3 million. This reflects earnings loss in PCF, 
delayed input cost recovery, and investments in advertising 
and people costs. 
Gross Margin (GM)1 was down 1.1 percentage points to 
49.2% impacted by:
n   MBP Retail - mix shift to lower margin categories and 
channels including increased inventory write offs.
n   Online - weak consumer sentiment that led to delayed 
price recovery of increased input costs. Cost recovery 
in online in H2 has delivered GM improvement from 
54.7% (H1) to 57.4% (H2).  
Balance Sheet and Cashflows
The Group is supported by a balance sheet with net assets 
at 30 June 2024 of $57.8 million (30 June 2023: $85.7 
million), including a cash balance of $4.7 million (30 June 
2023: $9.2 million). The net assets decreased by $28.0 
million to $57.8 million (30 June 2023: $85.7 million). This 
decrease was due to the impairment of the carrying value 
of property, plant and equipment and goodwill ($18.3 
million), HGA earnout legal costs and settlement ($2.6 
million), and the balance being mainly depreciation and 
amortisation. 
Net tangible assets1 decreased by $10.2 million to $28.0 
million (30 June 2023: $38.2 million).
The negative operating cashflow result of $0.8 million was 
driven by decline in trading EBITDA, lower inventory levels 
and timing of supplier payments.
Overall working capital for the Company is at circa 15.1% of 
sales, an increase of 0.1 points compared to 30 June 2023.
The Company’s disciplined approach to working capital 
and the Group’s cash management will continue.
Operating and 
Financial Review
1  Gross Margin, Trading EBITDA and Net tangible assets are non-IFRS measures as defined in page 20 of the Directors Report

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Paris Creek Farms
On 1 August 2024 the Group resolved that Paris Creek 
Farms (PCF) business is an asset held for sale. Following 
a review of the PCF business and the identification of an 
alternative third party supplier for Maggie Beer cheese, this 
decision was made to maximise value for shareholders.
An advisor was appointed on 28 June 2024 to consider all 
options to optimise the value of the PCF business, including 
initiating an active program to locate potential buyers. 
Hampers and Gifts Australia
In FY24, HGA faced a reduction in online hamper and 
gift searches, reflecting a general decline in e-commerce 
demand as disposable income continued to be challenged 
and celebrations continued to shift to experiences. Despite 
this, our strategic investments in product, personalisation 
and conversion optimisation yielded positive results, with 
notable growth in conversion rates even as website visits 
decreased year-on-year. This success was exemplified 
by our Corporate Christmas campaign, which achieved 
significant success due to a focused communications effort.
The competitive landscape intensified as more players 
entered the market, leading to higher cost-per thousand 
impressions (CPM) and customer acquisition costs. In 
response, we chose to invest significantly in our full-funnel 
marketing efforts to enhance our market share and leverage 
our operational scale. This strategy resulted in increased 
growth in both our total customer base and new customer 
acquisition. We also saw product wins from onboarding new 
partners like Penfolds and scaling the Maggie Beer offering 
with a larger focus on hampers.
In H2, we focused on driving new customer acquisition 
through targeted campaigns and strategic partnerships 
aligned with our Corporate focus. 
We continued to invest in user experience improvements, 
particularly within the Corporate segment. Upgrades to 
our bespoke online corporate ordering tool have greatly 
enhanced how corporate clients interact with us, providing 
a more personalised and seamless shopping experience. 
Additionally, we consolidated our CRM, including SMS, to 
leverage our Customer Data Platform (CDP) effectively and 
increase customer lifetime value (LTV).
Looking ahead to FY25, we are setting up for considerable 
tech improvements, beginning with a major upgrade to 
the Maggie Beer store. This initiative aims to enhance our 
technology infrastructure, improve customer experiences, 
and drive further growth.
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Environmental, Social 
and Governance
of our directors, officers, and employees. We cultivate a 
culture that embraces diversity at all levels, promoting 
inclusivity regardless of age, gender, disability, ethnicity, 
marital or family status, religious or cultural background, 
sexual orientation, or gender identity. 
We highly value these unique differences among our team 
members and recognise their valuable contributions to 
the Company. Discrimination, harassment, vilification, and 
victimisation are not tolerated in our working environment. 
To uphold these principles and foster diversity, the Board 
has adopted a comprehensive Diversity and Inclusion policy.
The leadership team consisted of three females and two 
males as at 30 June 2024.
Diversity Data
MBH records diversity data through its HR systems and can 
share the following diversity breakdown of its employees.
The age distribution of employees at the end of FY24 is 
as follows:
- under 20 years: 2%
- 20-30 years: 26%
- 31-40 years: 24%
- 41-50 years: 17%
- 50+ years: 31%
The gender distribution of employees at the end of in 
FY24 is as follows: 
- Female: 64%
- Male: 35%
- Unspecified: 1%
Diversity and Inclusion Program
As part of our commitment to diversity and inclusion, 
Maggie Beer Holdings has developed an employee 
reward and recognition program. This program 
acknowledges and celebrates employee’s achievements 
in contributing to our ‘Recipe for Success’, while also 
enhancing their overall work experience. Recognising 
and appreciating employees for their hard work and 
dedication fosters a sense of value and appreciation, 
reinforcing positive behaviour and boosting morale. 
Our aim is to make products that people love, in a 
sustainable way and staying true to our values: by being 
Passionate, Nimble, Ambitious, Inclusive and Community 
Focused.
This report outlines our approach to Environmental, Social 
and Corporate Governance (ESG). It explores what we’ve 
done to strengthen positive outcomes with our team, our 
customers, stakeholders and our community.
Our Values
In FY24 we continued to embed our Maggie Beer Holdings 
Group values Recipe for Success into our programs.
Through engagement with our people, we have defined 
supporting behaviours, enabling us to recognise and 
reward our people in line with our values. Feedback 
through our employee engagement survey continues to 
show the values that resonate with, and inspire, our people.
We create premium, innovative & memorable food, 
beverage and gifting products of the highest quality that 
match people’s every-changing shopping habits and 
lifestyles by being:
3  Passionate
3  Nimble
3  Ambitious
3  Inclusive
3  Community Focused
Further, an Employee Value Proposition was developed, 
to help attract and retain employees with goals and values 
aligned to our organisational goals and values.
As part of our contributions to the community, aligned 
to our values, we encourage and support our people 
to contribute to the welfare of others, by the generous 
donation of money and time. Our Reward and Recognition 
program includes a workplace giving element through 
offering volunteering days to our employees.
Diversity and Inclusion 
At Maggie Beer Holdings, our people and our culture are 
two of our most important assets. We are dedicated to 
proactively managing diversity to enhance the Company’s 
performance by leveraging the diverse skills and talents 
OUR COMMITMENT TO OURSELVES AND OUR COMMUNITY

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In accordance with the requirements of the Workplace 
Gender Equality Act 2012 (Act), on 27 May 2024, Maggie 
Beer Holdings lodged its annual public report with the 
Workplace Gender Equality Agency (Agency) for 1 April 
2023 to 31 March 2024 data.
To access the three public data reports, please visit the 
Company website maggiebeerholdings.com.au and locate 
the ‘Workplace Gender Equality Reports’ in the investor 
reports section: 
n  Workforce Management Statistics Public Report 2024
n  Workplace Gender Equality Public Questionnaire 2024
n  Workplace Profile Public Report 2024
Health and Wellbeing
Maggie Beer Holdings is committed to prioritising the 
health and safety of all individuals within the organisation 
and ensuring a secure and productive workplace. Our 
Workplace Health and Safety (WHS) Policy serves as a 
foundation for our commitment to the safety and well-
being of our workforce and is aligned with federal and 
state legislation governing workplace health and safety. 
Our focus lies in identifying hazards, assessing risks, and 
implementing control strategies to minimise potential 
injuries to people and property.
The well-being and mental health of our team has been 
a top priority for MBH as we recognise our people as 
our most valuable asset. As part of this commitment 
to supporting our employees’ well-being, we also 
offer an Employee Assistance Program. This program 
provides access to counselling services to address any 
challenges that may arise in their personal lives or the 
lives of their family members. We prioritise the mental and 
emotional health of our workforce and strive to provide 
comprehensive support for their overall well-being.
MBH also runs an annual Employee Wellbeing Survey to 
capture employee suggestions and improvements. Our 
continued focus on the wellbeing of our employees has 
included: 
n Formally accrediting a group of Mental Health First Aid 
Officers (MHFAO) across the Group, to further support 
the wellbeing of our employees.
This, in turn, leads to increased productivity, loyalty, and 
well-being, fostering stronger working relationships and 
reducing employee turnover and absenteeism. Aligned 
with our values and dedication to community involvement, 
we also encourage and support our employees in 
contributing to the welfare of others, with our Reward and 
Recognition program including a workplace giving element 
by offering volunteering days to our employees.
To ensure the effectiveness of these initiatives, we conduct 
regular engagement surveys through the Employment 
Hero Human Resources Information System. This system 
also enables us to better monitor, measure and report 
on our workforce, including diversity. The survey results 
are thoughtfully reviewed and a summary shared with 
the Board and with employees, accompanied by action 
planning to continuously enhance and improve the 
overall employee experience. By implementing these 
measures, we aim to create a workplace that embraces 
diversity, fosters inclusivity, and empowers our employees 
to thrive and make meaningful contributions to both our 
organisation and the wider community.
Pay Equality
MBH adheres to the principle of equitable and ethical 
remuneration, recognising the importance of providing 
equal pay for equal work to all employees in fostering a 
supportive work environment.
To demonstrate this commitment, we have developed a 
comprehensive Remuneration Policy that aligns executive 
objectives with those of shareholders and the overall 
business. This is achieved through a combination of fixed 
remuneration and, when appropriate, targeted short 
and long-term incentives tied to key performance areas 
that significantly influence the Group’s results. We have a 
Remuneration Committee tasked with assisting the Board 
in fulfilling its corporate governance responsibilities in this 
regard, which includes reviewing and making appropriate 
recommendations.
At Maggie Beer Holdings, we firmly believe that promoting 
a workplace that prioritises and advocates for pay equality 
is not only a matter of moral responsibility but also a crucial 
element in building a strong and successful company.

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n A step challenge to encourage mental and physical 
health, through keeping active 
n Leader, MHFAO and Work Health Safety Representative 
training on Psychosocial Hazards and managing the risks 
n We continue to have an Employee Assistance Program 
available to employees and their families, to confidentially 
discuss any mental health and wellbeing issues.  
Skills for the Future
At Maggie Beer Holdings, we are committed to providing 
staff training that empowers employees to enhance their 
skills and progress in their careers within the Company.
We provide all our employees with comprehensive training 
on our policies and values. Our E-learning platform ‘go1’ 
provides all employees access to compliance and role 
specific training, as well as professional and personal 
development, to support the growth of our people.
We utilise ‘Employment Hero’ to conduct annual 
Performance Development Reviews, ‘My Recipe for 
Success’. Assessing performance and contribution is 
important for many reasons. It enables achievements to be 
recognised, for training and development opportunities to 
be identified and ensures a focus on what we need to get 
done, to contribute to Maggie Beer Holding’s success. 
We are supporting several leaders in gaining leadership 
qualifications through an external provider.
Governance policies and procedures are in place at 
Maggie Beer Holdings to provide clear directions 
and intended practices that are consistent with the 
organisation’s values and culture. They are based on 
integrity and fairness and outline clear ethical guidelines 
and terms of required roles, treatment and conduct of 
Board members and employees. We have conducted 
training to support these policies, including:
n Equal Employment Opportunity
n Anti-Discrimination Sexual Harassment and Bullying
n Modern Slavery
n Workplace Health and Safety
n Psychosocial Safety 
Sustainability 
At Maggie Beer Holdings, our commitment to ethical and 
sustainable practices is evident in our continuous efforts 
to lead the way in responsible food, beverage, and gifting 
production. As stakeholders increasingly seek information 
about environmental, social, and governance (ESG) factors, 
we recognise the paramount importance of greenhouse 
gas emissions as a key indicator, especially in light of the 
threat of climate change.
MBH is dedicated to responsible energy consumption 
practices. To maintain operational energy efficiencies, 
Maggie Beer Products conducts regular maintenance of 
all site equipment in line with factory standards. When 
acquiring new equipment, we carefully review their 
efficiency in terms of gas, water, and electricity usage. Our 
vigilant approach includes tracking monthly consumption 
in relation to manufacturing hours, allowing us to promptly 
identify and address any inefficiencies. This proactive 
monitoring helps us assess operational changes that 
may impact energy consumption and drives continuous 
improvement in our energy management efforts. We 
also engage with transportation suppliers that have clear 
policies and processes in place to track and monitor 
climate relevant emissions.
          
Environmental, Social 
and Governance, cont.

19
19
Maggie Beer Holdings Limited (the Company) continues 
to apply a proactive approach to risk through the 
administration of its enterprise risk framework. The 
Company’s Executive team has allocated ownership for risk 
through the business and risks are regularly reviewed and 
assessed to ensure accurate and timely reporting of key risk 
issues to the Board through its Audit and Risk Committee. 
The risk profile for the Company’s business is constantly 
evolving and the application of the risk framework ensures 
risks are identified and mitigation plans are developed in 
a timely manner. The development and implementation 
of risk mitigation plans ensures the business is delivering 
continual improvement in the business, with resources 
deployed based on risk priority. 
At the same time the established mechanisms to maintain 
operational risks such as food safety and workplace health 
and safety continue to be a priority for management and 
are validated through externally certified management 
systems to industry relevant standards.  
Through the administration of the risk framework, the 
Company has identified and is mitigating the following 
priority risks:
n Cyber – as for most modern boards, the readiness of 
the business for cyber threats continues to be an area 
of focus, with the business applying established cyber 
risk management frameworks for the assessment of the 
business’s preparedness.  This includes the protection of 
commercially sensitive and/or personal data and a review 
of what customer data we need to store.
n IT Architecture and Resilience - the business is reliant 
on third party service providers to manage the IT 
infrastructure. An independent third-party specialist 
has reviewed current IT infrastructure and architecture 
provided recommendations on how this should 
evolve in the future. The business has prioritized the 
recommendations and is actioning these in line with 
that framework.
n Economic Downturn – operating in the premium retail 
categories, the business faces pressure on price and 
volume as the broader economy retracts; this is being 
actively managed through SKU level reviews of costs 
and profitability, product diversification and review of 
distribution channels.
n Food Safety – a continuous improvement approach to 
food safety with a particular focus on the hamper business 
where the control framework has been strengthened.
n Production Resilience – a review of the potential for 
interruption of the production process has led to 
improvements in the protection of business-critical assets 
as well as a review of the resilience in the supply chain 
and manufacturing process.
n Workplace Health and Safety - we are committed to the 
health and safety of our people, and we have systems 
and processes to identify, report, investigate, control and 
monitor health and safety risks across the business.
n Contracts – the business has recognised the need to 
standardise the contracting processes for both suppliers 
and customers across all operating business units. The 
review of contracts with priority suppliers has been 
the focus of addressing this risk and this review is well 
progressed.
Throughout FY24 the Company has reviewed the 
resourcing being applied to risk and the allocation of risk 
accountability. This has improved the reporting process 
through to the Company’s Audit and Risk Committee and 
the Board. Throughout FY25, the Company will continue 
to maintain the risk framework, regularly assessing existing 
and emerging risks to ensure resources for risk mitigation 
are applied to the highest priority risks.    
Risk 
Statement 
KEY RISKS AND MITIGANTS
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Directors’ 
Report
The directors present their report, together with the financial 
statements, on the consolidated entity (referred to hereafter 
as the ‘consolidated entity’ or ‘Group’) consisting of Maggie 
Beer Holdings Ltd (referred to hereafter as the ‘Company’ or 
‘parent entity’) and the entities it controlled at the end of, or 
during, the year ended 30 June 2024.
Directors
The following persons were directors of Maggie Beer 
Holdings Ltd during the whole of the financial year and 
up to the date of this report, unless otherwise stated:
Susan Thomas (Non-executive Director to 29 August 2023, 
thereafter Non-executive Chair)
Maggie Beer AO (Non-executive Director)
Tom Kiing (Non-executive Director)
Hugh Robertson (Non-executive Director)
Reg Weine (Resigned as Chair on 29 August 2023 
and Non-executive Director on 31 October 2023)
Principal activities
During the financial year, the principal continuing activities 
of the consolidated entity was the sale of branded premium 
food and beverage & gifting products in Australia and 
overseas markets.
Non-IFRS measures
The directors’ report includes references to Non-IFRS financial 
measures such as Trading EBITDA, Gross Margin and Net 
tangible assets. The three measures have been used by the 
Group for a number of years to present financial information 
that is helpful to readers of this financial report and the 
directors believe that it best reflects the underlying operating 
performance of the Group. Trading EBITDA is used as a 
measure of financial performance by excluding non-recurring 
transactions and long-term non-cash share-based incentive 
payments and does not include discontinued operations. 
Trading EBITDA is also utilised by senior management to 
manage and measure the performance of the business and 
for discussions with and disclosures to the market. Non-IFRS 
measures are not subject to audit or review. 

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Consolidated
2024
$’000
2023
$’000
Statutory profit/(loss) after income tax from continuing operations
(28,238)
766 
Finance costs
252 
130 
Depreciation expense
2,957 
2,356 
Amortisation expense
3,123 
2,507 
Tax
-
(1,378)
Statutory EBITDA
(21,906)
4,381 
Non-Trading Items from continuing operations:
Non-recurring items:
Redundancies
67 
-  
Professional fees
66 
473 
(Gain)/Loss on disposal of fixed assets
(3)
-  
Onerous contract
797 
Retention bonus
-  
235 
Other non trading project related costs
65 
-  
Non-cash items:
LTI - non-cash options and performance rights issued
267 
(370)
Impairment expense
18,329 
12,500 
Gain on reversal of deferred consideration
-  
(14,000)
HGA earnout costs and settlement
2,609 
-  
Total Non-Trading Items from continuing operations
22,198
(1,162)
Trading EBITDA from continuing operations
291
3,219 
Consolidated
2024
$’000
2023
$’000
Revenue from continuing operations
89,389 
88,706 
Revenue from discontinued operations 
-  
1,195 
Combined revenue
89,389 
89,901 
Dividends
There were no dividends paid during the current financial year.
Consolidated
2024
$’000
2023
$’000
Dividend for the year ended 30 June 2024 nil 
(FY23: 0.5 cents paid on 31 March 2023 per ordinary share)
-  
1,758  

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Directors’ Report, cont.
Review of operations
The loss for the consolidated entity after providing for 
income tax amounted to $28.2 million (30 June 2023: profit 
of $0.4 million). Continuing operations NPAT of $28.2 million 
(30 June 2023: $0.8 million) mainly due to impairment 
of the carrying value of goodwill and property, plant 
and equipment ($18.3 million), and higher raw material, 
employee benefits and investment in marketing costs.
Financial Position
The consolidated entity is supported by a balance sheet with 
net assets at 30 June 2024 of $57.8 million (30 June 2023: 
$85.7 million), including a cash balance of $4.7 million (30 
June 2023: $9.2 million). The net assets decreased by $28.0 
million to $57.8 million (30 June 2023: $85.7 million). This 
decrease was due to the impairment of the carrying value of 
property, plant and equipment and goodwill ($18.3 million), 
HGA earnout legal costs and settlement ($2.6 million), and 
the balance being mainly depreciation and amortisation. Net 
tangible assets1 decreased by $10.2 million to $28.0 million 
(30 June 2023: $38.2 million).
Significant changes in the state of affairs
On 29 August 2023, Susan Thomas was appointed as non-
executive Chair of the Board.
On 31 October 2023, Reg Weine resigned as non-executive 
Director of the Board.
There were no other significant changes in the state of affairs 
of the consolidated entity during the financial year.
Matters subsequent to the end of the financial year
On 13 August 2024, the Group announced Kinda 
Grange’s resignation as CEO.
On 1 August 2024, the Group announced that it has 
agreed to settle the Earnout legal case with the former 
owners of Hampers and Gifts Australia (refer to Note 18 
for further details).
On 1 August 2024 the Group resolved that Paris Creek 
Farms (PCF) business is an asset held for sale. An advisor 
was appointed on 28 June 2024 to consider all options 
to optimise the value of the PCF business, including 
initiating an active program to locate potential buyers. 
Financial information relating the PCF for the periods 
2024 and 2023 is disclosed as a reportable segment in 
Note 4 of the financial statements.
On 27 August 2024 the Group announced Craig Louttit’s 
resignation as CFO and announced the appointment of 
Penny Diamantakiou as CFO and COO.
No other matter or circumstance has arisen since 30 June 
2024 that has significantly affected, or may significantly 
affect the consolidated entity’s operations, the results 
of those operations, or the consolidated entity’s state of 
affairs in future financial years.
Likely developments and expected results of operations
The future developments of the consolidated entity 
include leveraging the strength of each brand, growing 
the distribution points for each business, launching new 
products, creating further synergies across the Group 
and driving brand awareness through targeted marketing 
campaigns.
Information on these developments is included in the review 
of operations and activities.
Environmental regulation
The Company takes a proactive approach in relation to the 
management of environmental matters. Paris Creek Farms 
is licenced under the Environment Protection Act 1993
to undertake milk processing works. In accordance with 
customary wastewater management practices for a dairy 
facility, wastewater generated by the plant is tanked offsite 
and fully utilised by a business local to Paris Creek Farms, 
which includes the wastewater in its organic compost matter. 
The EPA has approved Paris Creek Farms’ action plans in 
regard to wastewater generated at the site. 
All other significant environmental risks have been reviewed 
and the Group has no other legal obligation to take 
corrective action in respect of any environmental matter. 
1  Net tangible assets are a non-IFRS measure as defined in page 20 of the Directors Report

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INFORMATION ON DIRECTORS
SUSAN THOMAS 
Non-executive Chair
(Appointed Non-executive Chair 
29 August 2023)
Experience and expertise:
Susan has had a distinguished career in law, corporate 
finance, IT and financial services. 
Susan is an experienced company director and held audit 
and risk committee chair positions on other boards.    
During the 1990s, Susan established and grew FlexiPlan 
Australia (subsequently MasterKey Custom), a successful 
investment administration platform sold later to MLC. 
Sourcing strategic partners, growing administered funds, 
Susan’s achievements saw her acknowledged as an industry 
leader by the financial planning community and was at the 
forefront of the FinTech market.
Susan brings strong commercial, technology, compliance 
and regulatory skills and background to her board positions.
Susan is also a Senior Executive Coach at Foresight Global 
Coaching, working with multinational c-suite executives.
Other current directorships:
Fitzroy River Holdings Limited (ASX: FZR)
Former directorships (last 3 years):
Cash Converters Limited (ASX: CCV)
Nuix Limited (ASX: NXL)
Temple and Webster Limited (ASX: TPW)
Special responsibilities:
Chair of the Audit & Risk Committee
Interests in shares:
8,305,000 fully paid ordinary shares
Interests in options:
None
MAGGIE BEER AO
Non-executive Director
Experience and expertise:
Maggie Beer’s career in the food industry 
spans over 40 years, beginning as a farmer at 
the Pheasant Farm in 1979, whereby the fresh, 
seasonal ingredients produced led to a farm 
shop in the Barossa, and soon after a nationally 
acclaimed restaurant, followed by a commercial 
food production business, Maggie Beer Products.
Maggie was Telstra South Australia Business 
Woman of the Year in 1997, Senior Australian of 
the Year 2010 and once again in 2011, appointed 
as a Member of the Order of Australia in 2012 
and awarded an honorary doctorate of Macquarie 
University in 2013, and honorary doctorate of the 
University of South Australia in 2016 in recognition 
of her achievements in tourism, hospitality and the 
promotion of Australian cuisine. In addition to this, 
Maggie established the Maggie Beer Foundation 
in 2014 to improve the food experiences for older 
Australians, particularly those living within aged 
care homes.
Maggie Beer joined the board of the consolidated 
entity as part of the acquisition of Maggie Beer 
Products Pty Ltd by the Group. Maggie continues 
to play a pivotal role in the Growth and strategy 
of the Maggie Beer Products business as well 
remaining deeply involved in the development of 
new and exciting products.
Other current directorships:
None
Former directorships (last 3 years):
None
Special responsibilities: 
 
None
Interests in shares:
10,507,987 fully paid ordinary shares
Interests in options: 
 
None

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HUGH ROBERTSON
Non-executive Director
Experience and expertise:
Hugh has over 30 years’ experience 
in financial services as an investor, 
advisor and company director 
across a broad range of businesses. 
Hugh’s deep experience and 
knowledge in capital markets with a 
particular concentration on small cap 
industrials is highly valued. Hugh is a 
stockbroker and investment adviser 
with Morgans Financial Limited.
Other current directorships:
Credit Clear Limited (ASX:CCR)
Former directorships (last 3 years):
Envirosuite Limited (ASX:EVS)
Touch Ventures Limited (ASX:TVL)
Interests in shares:
4,705,248 fully paid ordinary shares
Interests in options: 
 
None
REG WEINE
(Ceased to be a Director on 
31st October 2023)
Interests in shares: 
 
1,150,000 fully paid ordinary shares
‘Other current directorships’ quoted 
above are current directorships for 
listed entities only and excludes 
directorships of all other types of 
entities, unless otherwise stated.
‘Former directorships (last 3 years)’ 
quoted above are directorships held 
in the last 3 years for listed entities 
only and excludes directorships of 
all other types of entities, unless 
otherwise stated.
Directors’ Report, cont.
TOM KIING
Non-executive Director
Experience and expertise:
Board member since July 2008, Tom 
is also a director of Bridge Capital 
Pty Ltd, an Australian technology 
investment firm that manages a 
portfolio of investments in the IT 
sector. Tom also sits on the Board 
of The Atomic Group, a retail and 
footwear company in Australia which 
holds the Adidas license in Australia. 
Tom has extensive experience as 
a technology, retail and consumer 
brand executive in building and 
growing businesses in the field. 
Tom travels extensively through the 
ASEAN region to promote a wide 
range of Australian investment 
opportunities to Asian institutions 
and private investors.
Other current directorships:
None
Former directorships (last 3 years):
None
Special responsibilities:
Member of the Audit & Risk 
Committee and a member of the 
Remuneration and Nomination 
Committee
Interests in shares:
11,490,968 fully paid ordinary shares
Interests in options: 
 
None

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COMPANY SECRETARY
Sophie Karzis
Sophie is a practising lawyer with over 20 years’ experience as a corporate and commercial lawyer, and Company 
Secretary and General Counsel for a number of private and public companies.
Sophie is the principal of Legal Counsel, a corporate law practice with a focus on equity capital markets, mergers 
and acquisitions, corporate governance for ASX-listed entities, as well as the more general aspects of corporate and 
commercial law.
Meetings of directors
The number of meetings of the Company’s Board of Directors (‘the Board’) and of each Board committee held during the 
year ended 30 June 2024, and the number of meetings attended by each director were:
Board
Audit & Risk Committee
HELD
ELIGIBLE TO ATTEND
ATTENDED
HELD
ELIGIBLE TO ATTEND
ATTENDED
Susan Thomas
9
9
9
3
3
3
Maggie Beer AO
9
9
8
3
-
-
Tom Kiing
9
9
9
3
3
3
Hugh Robertson
9
9
9
3
3
3
Reg Weine*
9
3
3
3
1
1
*As Reg Weine retired on 31 October 2023, he was not eligible to attend any Board or Committee meetings after that date
Retirement, election and continuation in office of directors
The Board of Directors (Board) has power to appoint 
persons as directors to fill any vacancies. Other than those 
directors appointed during the year, at least one director 
is required to retire by rotation at each annual general 
meeting and is eligible to stand for re-election together 
with those directors appointed during the year to fill any 
vacancy who must retire and stand for election. A director 
may not hold office for more than three years or beyond 
the third annual general meeting following the director’s 
appointment (whichever is the longer period) without 
submitting for re-election.
Remuneration report (audited)
The remuneration report details the key management 
personnel remuneration arrangements for the consolidated 
entity, in accordance with the requirements of the 
Corporations Act 2001 and its Regulations.
Key management personnel (KMP) are those persons 
having authority and responsibility for planning, directing 
and controlling the activities of the entity, directly or 
indirectly, including all directors. KMP at the date of this 
report are:
Susan Thomas – Non-executive Chair
Tom Kiing – Non-executive Director
Hugh Robertson – Non-executive Director
Maggie Beer AO – Founder, Brand Ambassador 
and Non-executive Director
Reg Weine – Non-executive Director 
(retired 31st October 2023)
Kinda Grange – Chief Executive Officer 
(resigned 13 August 2024)
Craig Louttit - Chief Financial Officer 
(appointed 1 September 2023)
(resigned 27 August 2024) 
Eddie Woods – Chief Financial Officer 
(retired 31 August 2023)

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The remuneration report is set out under the following 
main headings:
n Principles used to determine the nature 
and amount of remuneration
n Details of remuneration
n Executive contracts
n Share-based compensation
n Additional information
n Additional disclosures relating to key 
management personnel
Principles used to determine the nature 
and amount of remuneration
The senior executive remuneration policy is designed to 
strengthen the alignment between performance related 
remuneration and shareholder returns, ensuring that 
remuneration outcomes for senior executives are directly 
linked to performance (both Group and individual) in a 
manner that is aligned to shareholder’s interest as well as 
designed to incentivise and retain key executives. 
The Remuneration and Nomination Committee is 
responsible for reviewing and recommending to the 
Board remuneration arrangements for its directors and 
executives. The performance of the consolidated entity 
depends on the quality of its directors and executives. The 
remuneration philosophy is to attract, motivate and retain 
high performance and high-quality personnel.
In consultation with external remuneration consultants, the 
Nomination and Remuneration Committee has structured 
an executive remuneration framework that is market 
competitive and complementary to the reward strategy of 
the consolidated entity.
Use of Independent Remuneration Consultants, Crichton 
and Associates Pty Limited were engaged to assist the Board 
with various aspects of the Group’s executive remuneration 
practices, including fixed remuneration, short term incentives 
and long term incentives. The reward framework is designed 
to align executive reward to shareholders’ interests as well as 
to provide an incentive and as a retention tool. The Board’s 
objective is to structure executive remuneration packages so 
as to align with shareholders’ interests by:
n having key financial growth metrics as a core component 
of variable remuneration plan design;
n focusing on sustained growth in shareholder wealth, 
consisting of growth in share price, and on key non-
financial drivers of value; and
n attracting and retaining high calibre executives.
Additionally, the reward framework seeks to enhance 
executives’ interests by:
n rewarding capability and experience;
n reflecting competitive reward for contribution to growth 
in shareholder wealth; and
n providing a clear structure for earning rewards through 
both the short term and long term incentive structures.
The reward framework was reviewed by the board and the 
criteria for the LTIP was agreed with the consultant, with no 
other remuneration recommendations being made in FY24. 
The board paid the consultant $1,184 (inclusive of GST).
In accordance with best practice corporate governance, the 
structure of non-executive director and executive director 
remuneration is separate.
Each non-executive director receives $65,000 annually for 
being a director of the Company and an additional $10,000 
annually for chairing a committee. The Chair receives a 
base fee of $110,000 per annum. Director fees are inclusive 
of superannuation entitlements (if applicable). All non-
executive directors receive their fees in cash. The maximum 
director aggregate fee pool is $600,000 as approved by 
shareholders at the annual general meeting held on 9 
November 2021.
Executive remuneration
The consolidated entity aims to reward executives based 
on their position and responsibility, with a level and 
mix of remuneration which has both fixed and variable 
components.
The executive remuneration and reward framework has 
four components:
n fixed annual remuneration (FAR) comprising base salary, 
superannuation and other non-monetary benefits
n annual short-term performance incentives (STI), 
paid in cash
n long term incentives (LTI) awarded in equity and 
expensed as share-based payments
n other remuneration such as annual leave and long 
service leave
In addition, from time to time, the Company may include 
‘sign-on’ or bonus incentives to a KMP as part of their 
overall remuneration package.
The combination of these comprises the executive’s total 
remuneration.
Directors’ Report, cont.

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Fixed Annual Remuneration
Fixed remuneration, consisting of base salary, superannuation and non-monetary benefits, is reviewed annually by the 
Remuneration and Nomination Committee based on individual and business unit performance, the overall performance of 
the consolidated entity and comparable market executive remuneration.
Executives may receive their fixed remuneration in the form of cash or other fringe benefits (for example motor vehicle 
benefits, with FBT grossed up on a Total Employment Cost basis) where it does not create any additional costs to the 
consolidated entity and provides additional value to the executive.
Short Term Incentives
The short-term incentive (STI) program is designed to align the identified key performance targets of the Company and 
business units with the targets of relevant executives. Short-term incentives are used to differentiate rewards based on 
performance on a year-by-year basis. The principal performance indicator of the STI Program is the Group’s financial 
performance. The financial performance measurements selected are revenue growth and trading Earnings Before Interest, 
Tax, Depreciation and Amortisation (trading EBITDA), together with key projects and milestones for each specific year. They 
have been selected by the Board as the most appropriate measures of trading performance, and are calculated based on 
a percentage above a revenue and trading EBITDA threshold level and on the achievement of projects within specified 
timeframes. This allows the individual to be rewarded for growth in revenue and profitability of the Company or their 
responsible business unit. The percentage and threshold level can differ for each individual and are reviewed every year. The 
revenue and trading EBITDA thresholds are determined based on the ability of the key management personnel to influence 
the Group’s earnings and to ensure alignment between executive remuneration and Company performance.
Executive KMP short term incentives for FY24 and the relative achievement were as follows:
CEO 
(Kinda Grange)
CFO
(Craig Louttit)
CFO 
(Eddie Woods)
FY24 STI Opportunity
$363,000
$156,000
$0
FY24 STI Awarded
$90,750
$39,000
$0
% Awarded
25%
25%
0%
% Forfeited
75%
75%
0%
The STI award is determined after the end of the financial year following a review of performance over the year by the 
Remuneration and Nominations Committee. The Board approves the final STI award, which is paid one month after the end 
of the financial year.
Long Term Incentives
The objectives of the long-term incentive (LTI) plans are to:
n establish a method by which eligible participants can participate in the future growth and profitability of the Group;
n provide an incentive and reward to recognise eligible participants for their contributions to the Group; and
n attract and retain a high standard of managerial and experienced personnel for the benefit of the Group.
The Group currently has two long term incentive plans: the Employee Share Option Plan (ESOP) under which share options 
are granted and the Performance Rights Plan (PR Plan) under which performance rights are granted to employees. The 
long-term incentives are awarded in equity, subject to performance conditions. Performance Rights and options have been 
awarded to selected executives with vesting subject to service and performance over a period of three years. At present the 
LTI is linked directly to total shareholder return (TSR) hurdles, which are linked to increasing shareholder value. 

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Directors’ Report, cont.
Feature
Description
KMP participant
Kinda Grange
Performance Rights
Performance Rights to acquire ordinary shares
Opportunity/Allocation
2,750,000
Performance Hurdle
Ms Grange must remain employed in current position until 31 August 2026 and achieve 
TSR increase of 10% +CPI over the performance period.
The Company achieves an increase in total shareholder return (TSR) of 10% + CPI 
(compounded) for the period from 31 August 2023 until 31 August 2026 Performance 
Period). 50% of the Rights will vest if the TSR is equal to 5% + CPI (compounded), and if 
the TSR is between 5% + CPI and 10% + CPI, the Rights will vest on a pro-rata basis, i.e. a 
proportion calculated on a straight line. 
Exercise price
There is no exercise price payable for the Performance Rights to convert to ordinary fully 
paid shares.
Forfeiture and termination
Performance Rights will vest subject to the time and market-related vesting conditions 
described above being met. The Performance Rights will lapse if the time-related vesting 
condition is not met.
Purpose
The Performance Rights were granted to the CEO on 16 May 2024 in order to align Ms 
Grange’s personal interests with the interests of the Company.
Feature
Description
KMP participant
Craig Louttit
Performance Rights
Performance Rights to acquire ordinary shares
Opportunity/Allocation
1,477,273
Performance Hurdle
Mr Louttit must remain employed in current position until 31 August 2026 and achieve 
TSR increase of 10% +CPI over the performance period. 
The Company achieves an increase in total shareholder return (TSR) of 10% + CPI 
(compounded) for the period from 31 August 2023 until 31 August 2026 Performance 
Period). 50% of the Rights will vest if the TSR is equal to 5% + CPI (compounded), and if 
the TSR is between 5% + CPI and 10% + CPI, the Rights will vest on a pro-rata basis, i.e. a 
proportion calculated on a straight line.
Exercise price
There is no exercise price payable for the Performance Rights to convert to ordinary fully 
paid shares.
Forfeiture and termination
Performance Rights will vest subject to the time and market-related vesting conditions 
described above being met. The Performance Rights will lapse if the time-related vesting 
condition is not met.
Purpose
The Performance Rights were granted to the CFO on 17 May 2024 in order to align Mr 
Louttit’s personal interests with the interests of the Company.

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Consolidated entity performance and link to remuneration
A component of remuneration for certain individuals is directly linked to the performance of the consolidated entity. A portion 
of cash bonus and incentive payments are dependent on defined earnings per share targets being met. The remaining portion 
of the cash bonus and incentive payments are at the discretion of the Nomination and Remuneration Committee. Refer to the 
section ‘Additional information’ below for details of the earnings and total shareholders return for the last five years.
Voting and comments made at the Company’s 2023 Annual General Meeting (‘AGM’)
At the 2023 AGM, 97.20% of the votes received supported the adoption of the remuneration report for the year ended 30 June 
2023. The Company did not receive any specific feedback at the AGM or throughout the year on its remuneration practices.
Executive contracts
The remuneration and other terms of employment for executives are covered in formal employment contracts that have 
no fixed terms. The Group may terminate an executive’s employment contract immediately for cause, in which case the 
executive is not entitled to any payment other than the value of total fixed remuneration (and accrued entitlements) up to 
the termination date. Executive KMP contracts have a notice period of 2-3 months by either the employee or company. 
Details of remuneration are as follows:
Name
Kinda Grange
Craig Louttit
Title
Chief Executive Officer
Chief Financial Officer
Details
The CEO is entitled to receive Fixed Annual 
Remuneration (FAR) of $550,000 (inclusive of 
superannuation)
The new CFO is entitled to receive Fixed Annual 
Remuneration (FAR) of $390,000 (inclusive of 
superannuation)
Details of remuneration
Amounts of remuneration
Details of the remuneration of key management personnel of the consolidated entity are set out in the following tables.
The key management personnel of the consolidated entity consisted of the following directors of Maggie Beer Holdings Ltd:
n Susan Thomas (Non-executive Director to 29 August 2023, thereafter Non-executive Chair)
n Tom Kiing
n Hugh Robertson
n Maggie Beer AO
n Reg Weine (Resigned as Chair on 29 August 2023 and Non-executive Director on 31 October 2023)
And the following persons:
n Kinda Grange (Chief Executive Officer) (Resigned 13 August 2024)
n Craig Louttit (Chief Financial Officer) (Appointment CFO 1 September 2023 and Resigned 27 August 2024)
n Eddie Woods (Chief Financial Officer) (Resigned 31 August 2023)

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Directors’ Report, cont.
Table A: KMP Remuneration for the year ended 30 June 2024
Short-term benefits
Post-
employment 
benefits
Long Term-
Leave 
provisions
Share-based
payments
2024
Cash salary 
and fees*
$
Bonus
$
Superannuation
$
Annual and
long service 
leave
 *****
$
Equity- 
Settled
******
$
Total
$
Non-Executive Directors:
Susan Thomas ***
105,165
-
-
-
-
105,165
Tom Kiing 
75,000
-
-
-
-
75,000
Hugh Robertson 
65,000
-
-
-
-
65,000
Maggie Beer AO 
58,559
-
6,441
-
-
65,000
Reg Weine **
27,500
-
-
-
-
27,500
Other Key Management Personnel:
Kinda Grange ****
522,601
90,750
27,399
17,138
240,333
898,221
Craig Louttit 
296,589
39,000
22,832
17,456
15,148
391,025
Eddie Woods *******
47,184
100,000
15,567
61,290
-
224,041
1,197,598
229,750
72,239
95,884
255,481
1,850,952
* 
 
Non-executive director cash salary and fees is inclusive of superannuation, but is paid to their trusts.
** 
 
Reg Weine resigned as non-executive director in October 2023.
*** 
 
Susan Thomas was appointed as chair of the REM committee on 29 August 2023.
**** 
 
Kinda Grange sign on bonus criteria were met and $240,333 was expensed in the current period.
*****  
Annual and long service leave represents the expense recognised during the year for the change in annual and long service leave provisions
******  
 Equity Settled for the CEO and CFO represents an accrual of $45,569 for performance rights that could potentially be received under the LTIP Plan for 
FY24 if time related conditions are met. Kinda Grange’s resignation on 13 August 2024 means the LTIP criteria will not be achieved and $30,421 has not 
been expensed in FY24, and no expenses associated with this LTIP will be achieved in future periods.
******* 
 Eddie Woods resigned as CFO and departed the Group in 15 September 2023, forfeiting his LTI. A retention fee of $100,000, was paid in FY24. 

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Table B: KMP Remuneration for the year ended 30 June 2023
Short-term benefits
Post-
employment 
benefits
Long Term 
Leave 
provisions
Share-based
payments
2023
Cash salary 
and fees*
$
Bonus
$
Superannuation
$
Annual and
long service 
leave
*****
$
Equity-
settled ******
$
Total
$
Non-Executive Directors:
Reg Weine 
110,000
-
-
-
-
110,000
Tom Kiing 
67,500
-
-
-
-
67,500
Hugh Robertson 
75,000
-
-
-
-
75,000
Maggie Beer AO 
65,000
-
-
-
-
65,000
Susan Thomas
73,500
-
-
-
-
73,500
Executive Directors:
Chantelle Millard **
317,582
124,200
25,292
57,030
(411,252)
112,852
Other Key Management Personnel
Kinda Grange***
174,902
-
8,431
15,633
120,167
319,133
Eddie Woods****
285,208
70,910
25,292
2,317
(17,147)
366,580
1,168,692
195,110
59,015
74,980
(308,232)
1,189,565
* 
 
Non-executive director cash salary and fees is inclusive of superannuation, but is paid to their trusts.
** 
 
 Chantale Millard resigned 31 December 2022 as director and CEO, and provided transitional services as a consultant till 30 June 2023. Included in the 
termination payments for annual leave and long service leave is $6,850 of superannuation.
***  
Kinda Grange was appointed CEO as of the 1st of March 2023
****  
 Eddie Woods resigned as CFO and departed the Group in September 2023, forfeiting his LTI. A retention fee of $100,000 will be reflected in the FY24 
financial statements.
*****  
Annual and long service leave represents the expense recognised during the year for the change in annual and long service leave provisions.
****** 
 Equity Settled for the CEO represents an accrual of $120,167 for options that could potentially be received under the LTIP Plan for FY23 if performance 
hurdles are met. Equity Settled for the CFO represents an accrual for Performance Rights that will vest to the CFO on completion of performance hurdles.

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Table C: Proportion of KMP’s fixed remuneration and remuneration linked to performance
Fixed remuneration
At risk - STI
At risk - LTI
Name
2024
2023
2024
2023
2024
2023
Non-Executive Directors:
Susan Thomas
100% 
100% 
-
-
-
-
Tom Kiing
100% 
100% 
-
-
-
-
Hugh Robertson
100% 
100% 
-
-
-
-
Maggie Beer AO
100% 
100% 
-
-
-
-
Reg Weine
100% 
100% 
-
-
-
-
Other Key Management Personnel:
Chantale Millard
-
76%
-
24%
-
-
Other Key Management Personnel
Kinda Grange
63% 
62% 
10% 
-
27% 
38% 
Craig Louttit
86%
-
10%
-
4%
-
Eddie Woods
55%
82%
45%
18%
-
-
Share-based compensation
Table D: Number of performance rights granted as remuneration to KMP during FY24
KMP
Grant Date
Number 
granted
Value per 
right
Number 
vested
Other Key Management Personnel
Kinda Grange
16/05/2024
2,750,000
$0.035 
-
Craig Louttit
17/05/2024
1,477,273
$0.034 
-
No options were granted as remuneration to KMP during the year.
Directors’ Report, cont.

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Table E: Movements during the year in the options and rights over shares in the Company held directly, indirectly or beneficially, 
by each KMP, including their related parties
Balance at 
the start of 
the year
Granted as 
part of 
remuneration
Additions
Forfeited/
Other
Exercised
Total
Number
vested
Minimum 
recognised 
in future 
periods
Maximum 
recognised 
in future 
periods
Options
Reg Weine *
4,000,000
-
-
-
-
4,000,000
-
-
-
Chantale Millard *
3,000,000
-
-
-
-
3,000,000
-
-
-
Rights 
Kinda Grange **
1,750,000
-
2,750,000
-
-
4,500,000
-
-
-
Craig Louttit
-
-
1,477,273
-
-
1,477,273
-
-
-
Eddie Woods
-
-
-
-
-
-
-
-
-
8,750,000
-
4,227,273
-
-
12,977,273
-
-
-
* 
 
 Options for Mr. Weine expired on 16 July 2024 and rights for Ms. Millard will expire on 28 October 2024 (unless exercised prior to that date).
** 
 
 On 1 March 2023, 1,750,000 Performance Rights were granted to Ms Grange as a ‘sign on bonus’ as part of her commencement of employment with the 
Company in March 2023. The time-based performance hurdle for these Performance Rights was satisfied and accordingly these Performance Rights were 
converted to fully paid ordinary shares on 15 July 2024. 
On 16 May 2024, 2,750,000 Performance Rights were granted to Ms Grange under the Company’s LTI Plan. These Performance Rights will vest if a 
specified TSR growth rate is achieved over a performance period from 1 August 2023 to 31 August 2026 as well as a continuation of service requirement 
over the same period. In light of Ms Grange’s resignation, these Performance Rights will lapse prior to their conditions being satisfied.
Table F: Terms and conditions of rights over ordinary shares affecting remuneration of directors and KMP 
Number 
of rights 
granted
Grant 
date
Vesting 
date
Expiry 
date
Exercise 
price
Fair value
per right
at grant date
Kinda Grange
1,750,000
1/03/2023
1/03/2028
1/03/2028
$0.000
$0.206 
Kinda Grange
2,750,000
16/05/2024
31/08/2026
31/08/2026
$0.000
$0.035 
Craig Louttit
1,477,273
17/05/2024
31/08/2026
31/08/2026
$0.000
$0.034 

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Directors’ Report, cont.
Additional information
The earnings of the consolidated entity for the five years to 30 June 2024 are summarised below:
2024
$’000
2023
$’000
2022*
$’000
2021*
$’000
2020
$’000
Total revenue
89,734
88,824
90,012
53,804
45,555
Profit/(loss) before tax from continuing operations
(28,238)
(612)
490
(2,429)
(14,754)
Profit/(loss) after income tax from continuing operations
(28,238)
766
2,387
1,861
(14,754)
* 2022 and 2021 have been represented due to Paris Creek Farms being converted to continuing operations.
2024
2023
2022
2021
2020
Share price at financial year beginning ($)
0.120
0.350
0.390
0.140
0.210
Share price at financial year end ($)
0.068
0.120
0.350
0.390
0.140
Basic earnings per share (cents per share) 
from continuing operations
(8.012)
0.218
0.680
0.805
(7.120)
Diluted earnings per share (cents per share) 
from continuing operations
(8.012)
0.212
0.658
0.805
(7.120)
2024
$’000
2023
$’000
2022
$’000
2021
$’000
2020
$’000
Dividends ($)
-
1,758
-
-
-
Return of capital ($)
-
3,516
-
-
-

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Additional disclosures relating to key management personnel
Shareholding
The number of shares in the Company held during the financial year by each director and other members of key management 
personnel of the consolidated entity, including their personally related parties, is set out below:
Balance at 
the start of 
the year
Received 
as part of 
remuneration
Additions
Disposals/ 
other
Balance at 
the end of 
the year
Ordinary shares
Hugh Robertson
4,465,625
-
239,623
-
4,705,248
Tom Kiing
10,490,968
-
1,000,000
-
11,490,968
Maggie Beer AO
10,007,987
-
500,000
-
10,507,987
Susan Thomas
6,605,000
-
1,700,000
-
8,305,000
Kinda Grange
500,000
-
-
-
500,000
Craig Louttit
-
-
800,000
-
800,000
Reg Weine
900,000
-
250,000
-
1,150,000
Eddie Woods
320,000
-
-
(320,000)
-
33,289,580
-
4,489,623
(320,000)
37,459,203
Loans to key management personnel and their related parties
There were no loans given to KMPs during the year.
Other transactions with key management personnel and their related parties
Maggie Beer has continued as a brand ambassador, continuing her association with the Maggie Beer brand, its product 
development program and customer relationships. Under the ambassador agreement between Maggie Beer and the 
Company, Maggie Beer provides services in connection with the positive image of the brand and sale, promotion, marketing 
and advertising of the Group’s products including the Cooking with Maggie and other product videos, assisting in the 
development, creation and implementation of new products, and media engagements such as MasterChef. Maggie Beer 
receives fees of $13,092 per month for her services. Maggie Beer received $157,104 for services provided during the year. 
In addition, the Company has entered into lease agreements with entities associated with Maggie Beer, being Beer Family 
Holdings Pty Ltd and Quincy Fine Food Distribution Pty Ltd for its premises located at Keith Street in Tanunda, South Australia 
and Samuel Road, Nuriootpa, in South Australia respectively.  In total, the Company paid rental fees of $541,978 under these 
leases for FY24.
This concludes the remuneration report, which has been audited.

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Directors’ Report, cont.
Shares under option
Unissued ordinary shares of Maggie Beer Holdings Ltd under option at the date of this report are as follows:
Grant date
Expiry date
Exercise price
Number under option
28 October 2020
28 October 2024
$0.140 
3,000,000
3,000,000
Shares under performance rights
Unissued ordinary shares of Maggie Beer Holdings Ltd under performance rights at the date of this report are as follows:
Grant date
Expiry date
Number under rights
16/05/2024
28/02/2024
2,750,000
17/05/2024
31/08/2026
1,477,273
20/05/2024
31/08/2026
670,455
4,897,728
Shares issued on the exercise of options or performance rights
1,750,000 Performance Rights held by Kinda Grange vested on the basis that the time-based performance hurdle for these 
Performance Rights was satisfied and accordingly these Performance Rights were converted to fully paid ordinary shares on 15 
July 2024.
There were no other ordinary shares of Maggie Beer Holdings Ltd issued on the exercise of options during the year ended 30 
June 2024 and up to the date of this report.
Indemnity and insurance of officers
The Company has indemnified the directors and executives of the Company for costs incurred, in their capacity as a director or 
executive, for which they may be held personally liable, except where there is a lack of good faith.
The Company has indemnified each director referred to in this report, the Company secretary and previous directors and 
secretaries (officers) against all liabilities or loss (other than to the Company or a related body corporate) that may arise from 
their position as officers of the Company and its controlled entities, except where the liability arises out of conduct involving a 
lack of good faith or indemnification is otherwise not permitted under the Corporations Act. The indemnity stipulates that the 
Company will meet the full amount of any such liabilities, including costs and expenses, and covers a period of seven years after 
ceasing to be an officer of the Company. 
The Company has also indemnified the current and previous directors of its controlled entities and certain members of the 
Company’s senior management for all liabilities and loss (other than to the Company or a related body corporate) that may arise 
from their position, except where the liability arises out of conduct involving a lack of good faith or indemnification is otherwise 
not permitted under the Corporations Act.
The Company has executed deeds of indemnity in favour of each non-executive director of the Company and certain non-
executive directors of related bodies corporate of the Company as well as with the company secretary.

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The Company has paid insurance premiums in respect of directors’ and officers’ liability insurance contracts, for officers of 
the Company and of its controlled entities. The insurance cover is on standard industry terms and provides cover for loss 
and liability for wrongful acts in relation to the relevant person’s role as an officer, except that cover is not provided for loss in 
relation to officers gaining any profit or advantage to which they were not legally entitled, or officers committing any criminal, 
dishonest, fraudulent or malicious act or omission, or any knowing or wilful violation of any statute or regulation. Cover is also 
only provided for fines and penalties in limited circumstances and up to a small financial limit. 
The insurance does not provide cover for the independent auditors of the Company or of a related body corporate of the 
Company.
In accordance with usual commercial practice, the insurance contract prohibits disclosure of details of the nature of the 
liabilities covered by the insurance, the limit of indemnity and the amount of the premium paid under the contract.
Indemnity and insurance of auditor
The Company has agreed to indemnify their auditors, PricewaterhouseCoopers, to the extent permitted by law, against any 
claim by a third party arising from the Company's breach of their agreement. The indemnity stipulates that the Company will 
meet the full amount of any such liabilities including a reasonable amount of legal costs.
During the financial year, the Company has not paid a premium in respect of a contract to insure the auditor of the Company 
or any related entity.
Proceedings on behalf of the Company
No person has applied to the Court under section 237 of the Corporations Act 2001 for leave to bring proceedings on behalf 
of the Company, or to intervene in any proceedings to which the Company is a party for the purpose of taking responsibility on 
behalf of the Company for all or part of those proceedings.
Non-audit services
There were no non-audit services provided during the financial year by the auditor.
Officers of the Company who are former partners of PricewaterhouseCoopers
There are no officers of the Company who are former partners of PricewaterhouseCoopers.
Rounding of amounts
The Company is of a kind referred to in Corporations Instrument 2016/191, issued by the Australian Securities and Investments 
Commission, relating to ‘rounding-off’. Amounts in this report have been rounded off in accordance with that Corporations 
Instrument to the nearest thousand dollars, or in certain cases, the nearest dollar.
Auditor’s independence declaration
A copy of the auditor’s independence declaration as required under section 307C of the Corporations Act 2001 is set out 
immediately after this directors’ report.
Auditor
PricewaterhouseCoopers continues in office in accordance with section 327 of the Corporations Act 2001.
This report is made in accordance with a resolution of directors, pursuant to section 298(2)(a) of the Corporations Act 2001.
On behalf of the directors
Susan Thomas
Chair
12 September 2024

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Auditor’s Independence Declaration
PricewaterhouseCoopers, ABN 52 780 433 757
One International Towers Sydney, Watermans Quay, Barangaroo, GPO BOX 2650, SYDNEY  NSW  2001
T: +61 2 8266 0000, F: +61 2 8266 9999, www.pwc.com.au
Level 11, 1PSQ, 169 Macquarie Street, Parramatta NSW 2150, PO Box 1155 Parramatta NSW 2124
T: +61 2 9659 2476, F: +61 2 8266 9999, www.pwc.com.au
Liability limited by a scheme approved under Professional Standards Legislation.
Auditor’s Independence Declaration
As lead auditor for the audit of Maggie Beer Holdings Ltd for the year ended 30 June 2024, I declare 
that to the best of my knowledge and belief, there have been: 
(a)
no contraventions of the auditor independence requirements of the Corporations Act 2001 in 
relation to the audit; and
(b)
no contraventions of any applicable code of professional conduct in relation to the audit.
This declaration is in respect of Maggie Beer Holdings Ltd and the entities it controlled during the 
period.
Paddy Carney
Sydney
Partner
PricewaterhouseCoopers
12 September 2024

NOTES TO THE FINANCIAL STATEMENTS 30 JUNE 2023
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40

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NOTES TO THE FINANCIAL STATEMENTS 30 JUNE 2023
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Financial
Statements
42

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MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
onsolidated statement of profit or loss and other comprehensive income
For the year ended 30 June 2024
onsolidated
Note
2024
2023
000
000
he ao3e conso)i!ate! statement of -rofit or )oss an! other com-rehensi3e income sho2)! e rea! in con'2nction 4ith the 
accom-an6ing notes

ontinuing %perations
Revenue
Revenue
5
89,389 
88,706 
Other income
6
345 
118 
89,734 
88,824 
Expenses
Raw materials and consumables used
(46,226)
(44,098)
Overheads
(1,451)
(1,436)
Occupancy and utilities costs
(1,679)
(1,198)
Employee benefits expense
(18,112)
(16,408)
Transportation expense
(8,257)
(8,691)
Professional fees
(1,354)
(1,366)
(arketing and advertising expense
(10,009)
(9,002)
Other expenses
(4,113)
(3,744)
Depreciation expense
(2,957)
(2,356)
Amortisation expense
(3,123)
(2,507)
Finance costs
(252)
(130)
Impairment expense
(18,329)
(12,500)
Other (losses)/gains
(2,110)
14,000 
Loss before income tax benefit from continuing operations
(28,238)
(612)
Income tax benefit
7
-  
1,378 
('oss)/profit after income tax benefit from continuing operations
(28,238)
766 
'oss after income tax benefit from discontinued operations
8
-  
(328)
(Loss)/profit after income tax benefit for the year attributable to the oAners of 
Maggie Beer Holdings Ltd
(28,238)
438 
%ther comprehensive income
tems that ma6 e rec)assifie! s2se.2ent)6 to -rofit or )oss
)et gain on hedge of net investment, net of tax
-  
24 
Other comprehensive income for the year, net of tax
-  
24 
)otal comprehensive income for the year attributable to the oAners of Maggie 
Beer Holdings Ltd
(28,238)
462 
Total comprehensive income for the year is attributable to:
Continuing operations
(28,238)
790 
Discontinued operations
-  
(328)
(28,238)
462 

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MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
onsolidated statement of profit or loss and other comprehensive income
For the year ended 30 June 2024
he ao3e conso)i!ate! statement of -rofit or )oss an! other com-rehensi3e income sho2)! e rea! in con'2nction 4ith the 
accom-an6ing notes
	
2024
ents
2023
ents
Earnings per share for profit/(loss) from continuing operations attributable to 
the oAners of Maggie Beer Holdings Ltd
Basic earnings per share
35
(8.012)
0.218
Diluted earnings per share
35
(8.012)
0.212
Earnings per share for loss from discontinued operations attributable to the 
oAners of Maggie Beer Holdings Ltd
Basic earnings per share
35
-
(0.093)
Diluted earnings per share
35
-
(0.093)
Earnings per share for profit/(loss) attributable to the oAners of Maggie Beer 
Holdings Ltd
Basic earnings per share
35
(8.012)
0.125
Diluted earnings per share
35
(8.012)
0.121

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MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
onsolidated statement of financial position
s at 30 June 2024
onsolidated
Note
2024
2023
000
000
he ao3e conso)i!ate! statement of financia) -osition sho2)! e rea! in con'2nction 4ith the accom-an6ing notes

ssets
urrent assets
Cash and cash equivalents
4,710 
9,355 
Trade and other receivables
9
7,902 
7,534 
Inventories
10
12,295 
14,028 
Other assets
11
2,165 
1,170 
Total current assets
27,072 
32,087 
Non-current assets
Receivables
12
1,469 
-  
Property, plant and equipment
13
8,466 
13,198 
Right-of-use assets
14
3,836 
7,448 
Intangibles
15
31,474 
47,580 
Deferred tax
7
3,625 
3,625 
Total non-current assets
48,870 
71,851 
)otal assets
75,942 
103,938 
Liabilities
urrent liabilities
Trade and other payables
16
8,334 
8,943 
Contract liabilities
17
536 
419 
'ease liabilities
14
1,874 
2,109 
Employee benefits
18
1,123 
1,156 
Provisions
19
2,000 
-  
Total current liabilities
13,867 
12,627 
Non-current liabilities
'ease liabilities
14
3,700 
5,400 
Employee benefits
20
94 
170 
Provisions
21
511 
-  
Total non-current liabilities
4,305 
5,570 
)otal liabilities
18,172 
18,197 
Net assets
57,770 
85,741 
E;uity
Issued capital
22
166,285 
166,285 
Reserves
23
3,213 
2,946 
Accumulated losses
(111,728)
(83,490)
)otal e;uity
57,770 
85,741 

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Maggie Beer Holdings Ltd
onsolidated statement of changes in e;uity
For the year ended 30 June 2024
he ao3e conso)i!ate! statement of changes in e.2it6 sho2)! e rea! in con'2nction 4ith the accom-an6ing notes

ontributed
%ption
ashfloA
ccumulated
)otal e;uity
E;uity
Reserves
Hedge 
Reserve
Losses
onsolidated
000
000
000
000
000
Balance at 1 %uly 2022
169,561
3,556
153
(82,347)
90,923
Profit after income tax benefit for the year
-
-
-
438
438
Other comprehensive income for the year, net 
of tax
-
-
(153)
177
24
Total comprehensive income for the year
-
-
(153)
615
462
ransactions 4ith o4ners in their ca-acit6 as 
o4ners
Share-based payments forfeited (note 36)  
(note 23)
240
(240)
-
-
-
Share-based payments forfeited (note 36)  
(note 23)
-
133
-
-
133
Share-based payments forfeited (note 36)  
(note 23)
-
(503)
-
-
(503)
Return of capital (note 22)
(3,516)
-
-
-
(3,516)
Dividends paid (note 24)
-
-
-
(1,758)
(1,758)
Balance at 30 %une 2023
166,285
2,946
-
(83,490)
85,741
ontributed
%ption
ashfloA
ccumulated
)otal e;uity
E;uity
Reserves
Hedge 
Reserve
Losses
onsolidated
000
000
000
000
000
Balance at 1 %uly 2023
166,285
2,946
-
(83,490)
85,741
'oss after income tax expense for the year
-
-
-
(28,238)
(28,238)
Other comprehensive income for the year, net 
of tax
-
-
-
-
-
Total comprehensive income for the year
-
-
-
(28,238)
(28,238)
ransactions 4ith o4ners in their ca-acit6 as 
o4ners
Share-based payments (note 36)  (note 23)
-
267
-
-
267
Balance at 30 %une 2024
166,285
3,213
-
(111,728)
57,770

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MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
onsolidated statement of cash floAs
For the year ended 30 June 2024
onsolidated
Note
2024
2023
000
000
he ao3e conso)i!ate! statement of cash f)o4s sho2)! e rea! in con'2nction 4ith the accom-an6ing notes

ash floAs from operating activities
Receipts from customers (inclusive of GST)
93,613 
92,224 
Payments to suppliers and employees (inclusive of GST)
(94,447)
(85,561)
)et cash from/(used in) operating activities
34
(834)
6,663 
ash floAs from investing activities
Payments for property, plant and equipment
13
(978)
(1,243)
Payments for intangibles
15
(767)
(210)
)et proceeds from disposal of business
-  
427 
)et cash used in investing activities
(1,745)
(1,026)
ash floAs from financing activities
Principal elements of lease 
(1,900)
(1,783)
Interest and other finance costs paid
(252)
(136)
Interest received
86 
116 
Dividends paid
24
-  
(1,758)
Return of capital 
-  
(3,522)
)et cash used in financing activities
(2,066)
(7,083)
)et decrease in cash and cash equivalents
(4,645)
(1,446)
Cash and cash equivalents at the beginning of the financial year
9,355 
10,801 
Cash and cash equivalents at the end of the financial year
4,710 
9,355 

48
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024

Note . General information
The financial report is a general purpose financial report that has been prepared in accordance with Accounting Standards 
and Interpretations, the or-orations ct 	 and complies with other requirements of the law.
The financial report covers the company and controlled entities. The company is a public company, incorporated and domiciled 
in Australia.
For the purpose of preparing the consolidated financial statements, the company is a for-profit entity.
The financial report includes the consolidated financial statements of the group and is referred to as the group or consolidated 
entity.
The financial statements were authorised for issue, in accordance with a resolution of directors, on 30 August 2024. The 
directors have the power to amend and reissue the financial statements.
Note 2. Material accounting policy information
The accounting policies that are material to the consolidated entity are set out either in the respective notes or below. The
accounting policies adopted are consistent with those of the previous financial year, unless otherwise stated.
NeA or amended ccounting Standards and nterpretations adopted
The consolidated entity has adopted all of the new or amended Accounting Standards and Interpretations issued by the 
Australian Accounting Standards Board (AASB) that are mandatory for the current reporting period.
Any amendments did not have any impact on the amounts recognised in prior periods and are not expected to significantly 
affect the current or future periods.
Any new or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted.
Going concern
The financial statements have been prepared on the going concern basis, which assumes the continuity of normal business 
activities, and the realisation of assets and the settlement of liabilities in the ordinary course of business.
The company expects its normal cash flows over the next 12 months from the date of signing to be sufficient to continue as a 
going concern.
Basis of preparation
These general purpose financial statements have been prepared in accordance with Australian Accounting Standards and 
Interpretations issued by the Australian Accounting Standards Board (AASB) and the Corporations Act 2001, as appropriate 
for for-profit oriented entities. These financial statements also comply with International Financial Reporting Standards as 
issued by the International Accounting Standards Board (IASB).
The presentation and functional currency of the group is Australian dollars.
istorica) cost con3ention
The financial statements have been prepared under the historical cost convention.
ritica) acco2nting estimates
The preparation of the financial statements requires the use of certain critical accounting estimates. It also requires 
management to exercise its >udgement in the process of applying the consolidated entitys accounting policies. The areas 
involving a higher degree of >udgement or complexity, or areas where assumptions and estimates are significant to the financial 
statements, are disclosed in note 3.
&arent entity information
In accordance with the or-orations ct 	, these financial statements present the results of the consolidated entity only. 
Supplementary information about the parent entity is disclosed in note 29.

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Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Material accounting policy information (continued)

&rinciples of consolidation
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of (aggie Beer #oldings 'td 
(company or parent entity) as at 30 %une 2024 and the results of all subsidiaries for the year then ended. (aggie Beer 
#oldings 'td and its subsidiaries together are referred to in these financial statements as the consolidated entity or group.
Subsidiaries are all those entities over which the consolidated entity has control. The consolidated entity controls an entity 
when the consolidated entity is exposed to, or has rights to, variable returns from its involvement with the entity and has the 
ability to affect those returns through its power to direct the activities of the entity. Subsidiaries are fully consolidated from the 
date on which control is transferred to the consolidated entity. They are de-consolidated from the date that control ceases.
A controlled entity is any entity the company has the power over and is exposed or has rights to variable returns from its 
involvement in the entity, and has the ability to use its power to affect its returns.
A list of controlled entities is contained in note 30 to the financial statements. 
All inter-company balances and transactions between entities in the consolidated entity, including any recognised profits or 
losses, have been eliminated on consolidation. Accounting policies of subsidiaries have been changed where necessary to 
ensure consistency with those policies applied by the parent entity.
Where controlled entities have entered or left the consolidated entity during the year, their operating results have been 
included/excluded from the date control was obtained or until the date control ceased. 
Where an entity previously classified as held for sale is no longer classified as such, the results of operations for this 
component previously presented in discontinued operations is reclassified and included as continuing operations for all periods 
presented, including prior periods.
The investments in controlled entities are measured at cost in the parent entityOs financial statements less any impairments.
0nder the equity method of accounting, the investments are initially recognised at cost and ad>usted thereafter to recognise 
the groupOs share of the post-acquisition profits or losses of the investee in profit or loss, and the groupOs share of movements 
in other comprehensive income of the investee in other comprehensive income. Dividends received or receivable from 
associates and >oint ventures are recognised as a reduction in the carrying amount of the investment.
Where the groupOs share of losses in an equity-accounted investment equals or exceeds its interest in the entity, including any 
other unsecured long-term receivables, the group does not recognise further losses, unless it has incurred obligations or made 
payments on behalf of the other entity.
0nrealised gains on transactions between the group and its associates and >oint ventures are eliminated to the extent of the 
groupOs interest in these entities. 0nrealised losses are also eliminated unless the transaction provides evidence of an 
impairment of the asset transferred. 
Accounting policies of equity-accounted investees have been changed where necessary to ensure consistency with the 
policies adopted by the group.

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Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Material accounting policy information (continued)

The group treats transactions with non-controlling interests that do not result in a loss of control as transactions with equity 
owners of the group. A change in ownership interest results in an ad>ustment between the carrying amounts of the controlling 
and non-controlling interests to reflect their relative interests in the subsidiary. Any difference between the amount of the 
ad>ustment to non-controlling interests and any consideration paid or received is recognised in a separate reserve within equity 
attributable to owners of the consolidated entity.
When the group ceases to consolidate or equity account for an investment because of a loss of control, >oint control or 
significant influence, any retained interest in the entity is remeasured to its fair value with the change in carrying amount 
recognised in profit or loss. This fair value becomes the initial carrying amount for the purposes of subsequently accounting
for the retained interest as an associate, >oint venture or financial asset. In addition, any amounts previously recognised in 
other comprehensive income in respect of that entity are accounted for as if the group had directly disposed of the related 
assets or liabilities. This may mean that amounts previously recognised in other comprehensive income are reclassified to 
profit or loss.
If the ownership interest in a >oint venture or an associate is reduced but >oint control or significant influence is retained, only 
a proportionate share of the amounts previously recognised in other comprehensive income are reclassified to profit or loss 
where appropriate.
Revenue recognition
The consolidated entity recognises revenue as follows:
a)e of goo!s  retai) an! on)ine
Revenue from the sale of goods is recognised to the extent that the group satisfies its single performance obligation to transfer 
agreed goods and the transaction price can be readily identified. All revenue is recognised at a point in time when control of
the goods is transferred to the customer i.e. when the goods are delivered to the customer. Revenue is measured at the fair 
value of the consideration received or receivable being the amount to which the entity expects to be entitled to in exchange 
for goods. Amounts disclosed as revenue are net of discounts, trade allowances and rebates, and does not include revenue 
from discontinued operations.
All revenue from the sale of goods is recognised at a point in time.
nterest
Interest revenue is recognised as interest accrues using the effective interest method. This is a method of calculating the 
amortised cost of a financial asset and allocating the interest income over the relevant period using the effective interest rate, 
which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to the 
net carrying amount of the financial asset.
ther re3en2e
Other revenue is recognised when it is received or when the right to receive payment is established.
Right-of-use assets
A right-of-use asset is recognised at the commencement date of a lease. The right-of-use asset is measured at cost, which 
comprises the initial amount of the lease liability, ad>usted for, as applicable, any lease payments made at or before the 
commencement date net of any lease incentives received, any initial direct costs incurred, and, except where included in the 
cost of inventories, an estimate of costs expected to be incurred for dismantling and removing the underlying asset, and 
restoring the site or asset.
Right-of-use assets are depreciated on a straight-line basis over the unexpired period of the lease or the estimated useful life 
of the asset, whichever is the shorter. Where the consolidated entity expects to obtain ownership of the leased asset at the 
end of the lease term, the depreciation is over its estimated useful life. Right-of use assets are sub>ect to impairment or 
ad>usted for any remeasurement of lease liabilities.
cco2nting -o)ic6 for )ease recei3a)e
During the year, the group entered into a sublease arrangement, leasing a portion of the premises of an existing lease to a 
third party. The right-of-use assets associated with this lease was de-recognised at its carrying amount and the new lease 
receivable recognised at fair valued, with the resulting gain being recorded in the state of comprehensive income. 
'ease payments include fixed increases, but there are no variable lease payments that depend on an index or rate.

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Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Material accounting policy information (continued)
4
Lease liabilities
A lease liability is recognised at the commencement date of a lease. The lease liability is initially recognised at the present 
value of the lease payments to be made over the term of the lease, discounted using the interest rate implicit in the lease or, 
if that rate cannot be readily determined, the consolidated entitys incremental borrowing rate. 'ease payments comprise of 
fixed payments less any lease incentives receivable, variable lease payments that depend on an index or a rate, amounts 
expected to be paid under residual value guarantees, exercise price of a purchase option when the exercise of the option is 
reasonably certain to occur, and any anticipated termination penalties. The variable lease payments that do not depend on 
an index or a rate are expensed in the period in which they are incurred.
'ease liabilities are measured at amortised cost using the effective interest method. The carrying amounts are remeasured if 
there is a change in the following: future lease payments arising from a change in an index or a rate used residual guarantee 
lease term certainty of a purchase option and termination penalties. When a lease liability is remeasured, an ad>ustment is 
made to the corresponding right-of use asset, or to profit or loss if the carrying amount of the right-of-use asset is fully written 
down.
The group has not applied any practical expedients for lease liabilities.
urrent and non-current classification
Assets and liabilities are presented in the consolidated statement of financial position based on current and non-current 
classification.
An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the 
consolidated entitys normal operating cycle it is held primarily for the purpose of trading it is expected to be realised within 
12 months after the reporting period or the asset is cash or cash equivalent unless restricted from being exchanged or used 
to settle a liability for at least 12 months after the reporting period. All other assets are classified as non-current.
A liability is classified as current when: it is either expected to be settled in the consolidated entitys normal operating cycle it 
is held primarily for the purpose of trading it is due to be settled within 12 months after the reporting period or there is no 
unconditional right to defer the settlement of the liability for at least 12 months after the reporting period. All other liabilities are 
classified as non-current.
Deferred tax assets and liabilities are always classified as non-current.
Derivative financial instruments
Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently 
remeasured to their fair value at each reporting date. The accounting for subsequent changes in fair value depends on whether
the derivative is designated as a hedging instrument, and if so, the nature of the item being hedged.
Derivatives are classified as current or non-current depending on the expected period of realisation.
ash f)o4 he!ges
Cash flow hedges are used to cover the consolidated entitys exposure to variability in cash flows that is attributable to 
particular risks associated with a recognised asset or liability or a firm commitment which could affect profit or loss. The 
effective portion of the gain or loss on the hedging instrument is recognised in other comprehensive income through the cash 
flow hedges reserve in equity, whilst the ineffective portion is recognised in profit or loss. Amounts taken to equity are 
transferred out of equity and included in the measurement of the hedged transaction when the forecast transaction occurs.
Cash flow hedges are tested for effectiveness on a regular basis both retrospectively and prospectively to ensure that each 
hedge is highly effective and continues to be designated as a cash flow hedge. If the forecast transaction is no longer expected 
to occur, the amounts recognised in equity are transferred to profit or loss.
If the hedging instrument is sold, terminated, expires, exercised without replacement or rollover, or if the hedge becomes 
ineffective and is no longer a designated hedge, the amounts previously recognised in equity remain in equity until the forecast 
transaction occurs.

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Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Material accounting policy information (continued)
5
Non-current assets or disposal groups classified as held for sale
)on-current assets and assets of disposal groups are classified as held for sale if their carrying amount will be recovered 
principally through a sale transaction rather than through continued use. They are measured at the lower of their carrying 
amount and fair value less costs of disposal. For non-current assets or assets of disposal groups to be classified as held for 
sale, they must be available for immediate sale in their present condition and their sale must be highly probable.
An impairment loss is recognised for any initial or subsequent write down of the non-current assets and assets of disposal 
groups to fair value less costs of disposal. A gain is recognised for any subsequent increases in fair value less costs of disposal 
of a non-current assets and assets of disposal groups, but not in excess of any cumulative impairment loss previously 
recognised.
)on-current assets are not depreciated or amortised while they are classified as held for sale. Interest and other expenses 
attributable to the liabilities of assets held for sale continue to be recognised.
)on-current assets classified as held for sale and the assets of disposal groups classified as held for sale are presented 
separately on the face of the consolidated statement of financial position, in current assets. The liabilities of disposal groups 
classified as held for sale are presented separately on the face of the consolidated statement of financial position, in current
liabilities.
iscontin2e! o-erations
A discontinued operation is a component of the consolidated entity that has been disposed of or is classified as held for sale 
and that represents a separate ma>or line of business or geographical area of operations, is part of a single co-ordinated plan 
to dispose of such a line of business or area of operations, or is a subsidiary acquired exclusively with a view to resale. The 
results of discontinued operations are presented separately on the face of the statement of profit or loss and other 
comprehensive income.
Where an entity previously classified as held for sale is no longer classified as such, the results of operations for this 
component previously presented in discontinued operations is reclassified and included as continuing operations for all periods 
presented including prior periods.
mpairment of non-financial assets
At each reporting date, the consolidated entity reviews the carrying amounts of its tangible and intangible assets to determine 
whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the 
recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where the asset 
does not generate cash flows that are independent from other assets, the consolidated entity estimates the recoverable 
amount of the cash-generating unit to which the asset belongs.
Goodwill, intangible assets with indefinite useful lives and intangible assets not yet available for use are tested for impairment 
annually and whenever there is an indication that the asset may be impaired. An impairment of goodwill is not subsequently 
reversed.
Recoverable amount is the higher of fair value less costs of disposal and value in use. In assessing value in use, the estimated 
future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments 
of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been 
ad>usted.
If the recoverable amount of an asset (or cash generating unit) is estimated to be less than its carrying amount, the carrying 
amount of the asset (cash generating unit) is reduced to its recoverable amount. An impairment loss is recognised in the 
statement of profit or loss and other comprehensive income immediately.
Where an impairment loss subsequently reverses, the carrying amount of the asset (cash generating unit) is increased to the 
revised estimate of its recoverable amount, but only to the extent that the increased carrying amount does not exceed the 
carrying amount that would have been determined had no impairment loss been recognised for the asset (cash generating 
unit) in prior years. A reversal of an impairment loss is recognised in income.

53
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Material accounting policy information (continued)

Financial Liabilities
Financial liabilities are classified as other financial liabilities.
Other financial liabilities, including borrowings, are initially measured at fair value, net of transaction costs.
Other financial liabilities are subsequently measured at amortised cost using the effective interest method, with interest 
expense recognised on an effective yield basis.
The effective interest method is a method of calculating the amortised cost of a financial liability and of allocating interest 
expense over the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash payments 
through the expected life of the financial liability, or (where appropriate) a shorter period, to the net carrying amount on initial 
recognition.
The group derecognises financial liabilities when, and only when, the groupOs obligations are discharged, cancelled or they 
expire.
Transaction costs that relate to the issue of the convertible notes are allocated to the liability and equity components in 
proportion to the allocation of the gross proceeds. Transaction costs relating to the equity component are recognised directly 
in equity. Transaction costs relating to the liability component are included in the carrying amount of the liability component 
and are amortised over the lives of the convertible notes using the effective interest method.
Goods and Services )ax (GS)) and other similar taxes
Revenues, expenses and assets are recognised net of the amount of GST, except where the amount of GST incurred is not 
recoverable from the Australian Tax Office. In these circumstances the GST is recognised as part of the cost of acquisition of 
the asset or as part of an item of the expense. Receivables and payables in the consolidated statement of financial position 
are shown inclusive of GST.
Cash flows are included in the consolidated statement of cash flows on a gross basis and the GST component of cash flows 
arising from investing and financing activities, which is recoverable from, or payable to, the taxation authority is classified as 
part of operating cash flows.
omparative figures
Comparative figures have been ad>usted where appropriate to conform to changes in presentation in the current financial 
year.
Rounding of amounts
The company is of a kind referred to in Corporations Instrument 2016/191, issued by the Australian Securities and Investments
Commission, relating to rounding-off. Amounts in this report have been rounded off in accordance with that Corporations 
Instrument to the nearest thousand dollars, or in certain cases, the nearest dollar.
Note 3. ritical accounting 4udgements	 estimates and assumptions
The preparation of the financial statements requires management to make >udgements, estimates and assumptions that affect 
the reported amounts in the financial statements. (anagement continually evaluates its >udgements and estimates in relation 
to assets, liabilities, contingent liabilities, revenue and expenses. (anagement bases its >udgements, estimates and 
assumptions on historical experience and on other various factors, including expectations of future events, management 
believes to be reasonable under the circumstances. The resulting accounting >udgements and estimates will seldom equal the 
related actual results. The >udgements, estimates and assumptions that have a significant risk of causing a material ad>ustment 
to the carrying amounts of assets and liabilities (refer to the respective notes) within the next financial year are discussed 
below.
oo!4i)) an! other in!efinite )ife intangi)e assets
The consolidated entity tests annually, or more frequently if events or changes in circumstances indicate impairment, whether
goodwill and other indefinite life intangible assets have suffered any impairment, in accordance with the accounting policy 
stated in note 15. The recoverable amounts of cash-generating units have been determined based on value-in-use 
calculations. These calculations require the use of assumptions, including estimated discount rates based on the current cost
of capital and growth rates of the estimated future cash flows.

54
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 3. ritical accounting 4udgements	 estimates and assumptions (continued)
	
eco3er6 of !eferre! ta5 assets
The recognition of deferred tax assets is a critical estimate given the >udgement involved in estimating the ability to use tax 
benefits through future earnings.
Note 4. %perating segments
!entification of re-orta)e o-erating segments
AASB 8 requires operating segments to be identified on the basis of internal reports about components of the consolidated 
entity that are regularly reviewed by the Chief Executive Officer (CEO) in order to allocate resources to the segment and to 
assess its performance.
There are currently three operating segments under the criteria set out in AASB 8, being (aggie Beer Products Pty 'td 
((BP), #ampers and Gifts Australia Pty 'td (#GA), B D Farm Paris Creek Pty 'td (PCF) and other corporate costs. Refer 
to note 8 for further information.
Information regarding these segments is set out below. 
All operations were in Australia for both current and comparative period.
-erating segment information
#ampers  
(aggie Beer
Paris Creek
Other
Gifts 
Australia			
Products
Farms 		
segments 	
Total 				
onsolidated - 2024
$000
$000
$000Q
$000
$000
Revenue
Sale to external customers
42,123
33,954
15,439
-
91,516
Intersegment sales
-
(1,448)
(679)
-
(2,127)
Other revenue
328
14
3
-
345
)otal revenue
42,451
32,520
14,763
-
89,734
EB)D
(8,912)
1,295
(7,315)
(6,974)
(21,906)
Depreciation and amortisation
(4,050)
(1,330)
(626)
(74)
(6,080)
Finance costs
(173)
(34)
(10)
(35)
(252)
Loss before income tax benefit
(13,135)
(69)
(7,951)
(7,083)
(28,238)
Income tax benefit
-
Loss after income tax benefit
(28,238)
ssets
Segment assets
35,339
24,506
10,617
5,480
75,942
)otal assets
75,942
Liabilities
Segment liabilities
7,309
4,838
2,573
3,452
18,172
)otal liabilities
18,172
Material impacts to results
The group has identified a number of items which are material due to the significance of their nature and/or amount. These 
are listed separately here to provide a better understanding of the financial performance of the group.

55
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 4. %perating segments (continued)

	
Other segments EBITDA includes the provision for earnout and associated legal fees of $2.6 million, and impairment 
expense of $0.1 million.
		
Paris Creek Farms EBITDA includes impairment expense of $4.6 million of impairment expense, ($0.2 million) reversal 
of impairment of receivables and the onerous contract ad>ustment of $0.8 million, which includes expensing an amount 
of $0.4 million of amounts previously prepaid under the contract, and an onerous contract provision of $0.5 million. 
			
#ampers  Gifts Australia EBITDA includes impairment expense of $13.75 million.
				 The group has not recognised a tax benefit in the current year.
#ampers  
(aggie Beer
Paris Creek
Other
Gifts Australia
Products
Farms
segments
Total
onsolidated - 2023
$000
$000
$000Q
$000
$000
Revenue
Sales to external customers
41,811
31,604
16,393
-
89,808
Intersegment sales
-
(1,017)
(85)
-
(1,102)
Total sales revenue
41,811
30,587
16,308
-
88,706
Other revenue
91
27
-
-
118
)otal revenue
41,902
30,614
16,308
-
88,824
EB)D 
6,221
2,065
(1,472)
(2,432)
4,382
Depreciation and amortisation
(2,844)
(1,245)
(712)
(63)
(4,864)
Finance costs
(84)
(29)
(17)
-
(130)
&rofit/(loss) before income tax benefit
3,293
791
(2,201)
(2,495)
(612)
Income tax benefit
1,378
&rofit after income tax benefit
766
ssets
Segment assets
59,453
26,394
14,109
3,982
103,938
)otal assets
103,938
Liabilities
Segment liabilities
8,408
5,483
2,464
1,842
18,197
)otal liabilities
18,197
Material impact to results
The group has identified a number of items which are material due to the significance of their nature and/or amount. These 
are listed separately here to provide a better understanding of the financial performance of the group.
	
Other segments EBITDA includes gain on reversal of deferred consideration $14.0 million and impairment of the carrying 
value of goodwill ($12.5 million) in regards to #ampers  Gifts Australia Pty 'td.
Note . Revenue
The group derives the following types of revenue from contracts with customers:

56
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note . Revenue (continued)

onsolidated onsolidated
2024
2023
000
000
ontinued operations - )ypes of goods
Sale of goods - retail channel
43,663
43,355
Sale of goods - online channel
45,726
45,351
89,389
88,706
Discontinued operations - )ypes of goods
Sale of goods - retail channel
-
1,195
89,389
89,901
All revenue is recognised at a point in time.
Note 6. %ther income
onsolidated
2024
2023
000
000
Other income 	
259 
2 
Finance income
86 
116 
345 
118 
	 Other income includes a gain of $0.2m resulting from the recognition of a lease receivable during the year (note 12).

57
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024

Note . ncome tax
onsolidated
2024
2023
000
000
ncome ta5 enefit
Deferred tax benefit
-  
(1,562)
Aggregate income tax benefit
-  
(1,562)
Income tax benefit is attributable to:
'oss from continuing operations
-  
(1,378)
'oss from discontinued operations
-  
(184)
Aggregate income tax benefit
-  
(1,562)
Deferred tax included in income tax benefit comprises:
Decrease/(increase) in deferred tax assets
1,370 
(1,126)
Decrease in deferred tax liabilities
(1,370)
(436)
Deferred tax benefit
-  
(1,562)
2merica) reconci)iation of income ta5 enefit an! ta5 at the stat2tor6 rate
'oss before income tax benefit from continuing operations
(28,238)
(612)
'oss before income tax benefit from discontinued operations
-  
(512)
(28,238)
(1,124)
Tax at the statutory tax rate of 30%
(8,471)
(337)
Tax effect amounts which are not deductible/(taxable) in calculating taxable income:
)on-deductible expenses
4,968 
5 
Tax losses not booked
482 
-  
)on-assessable non-operating income
-  
(592)
Derecognition of DTA previously booked
2,594 
-  
Ad>ustments to prior year
427 
(638)
Income tax benefit
-  
(1,562)

58
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note . ncome tax (continued)

onsolidated
2024
2023
000
000
eferre! ta5 asset
Deferred tax asset comprises temporary differences attributable to:
Amounts recognised in profit or loss:
Tax losses
4,393 
6,855 
'eases
1,699 
2,253 
Provisions and accruals
686 
556 
Deferred revenue
100 
116 
RD tax offsets
-  
316 
Other
133 
234 
Property, plant and equipment
1,949 
-  
Deferred tax asset
8,960 
10,330 
(ovements:
Opening balance
3,625 
2,063 
Credited/(charged) to profit or loss
(1,370)
1,126 
Set-off of deferred tax liabilities pursuant to set-off provisions
1,370 
436 
Closing balance
3,625 
3,625 
onsolidated
2024
2023
000
000
eferre! ta5 )iai)it6
Deferred tax liability comprises temporary differences attributable to:
Amounts recognised in profit or loss:
Right of use assets
1,690 
2,235 
Intangible assets
3,645 
4,470 
Deferred tax liability
5,335 
6,705 
(ovements:
Opening balance
-  
-  
Credited to profit or loss
(1,370)
(436)
Set-off of deferred tax liabilities pursuant to set-off provisions
1,370 
436 
Closing balance
-  
-  
onsolidated
2024
2023
000
000
0nused tax losses for which no deferred tax has been recognised
12,644 
-  
Potential tax benefit  30%
3,793 
-  

59
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note . ncome tax (continued)

cco2nting -o)ic6 for income ta5
The charge for current income tax expense/(benefit) is based on the profit/(loss) for the year ad>usted for any non-assessable 
or disallowed items. It is calculated using the tax rates that have been enacted or are substantially enacted by the consolidated 
statement of financial position date.
  
Deferred tax is accounted for using the consolidated statement of financial position liability method in respect of temporary
differences arising between the tax bases of assets and liabilities and their carrying amounts in the financial statements. )o 
deferred income tax will be recognised from the initial recognition of an asset or liability, excluding a business combination, 
where there is no effect on accounting or taxable profit or loss. 
Deferred tax is calculated at the tax rates that are expected to apply to the period when the asset is recognised or liability is 
settled. Deferred tax is credited in the profit or loss except where it relates to items that may be credited directly to equity, in 
which case the deferred tax is ad>usted directly against equity.
Deferred tax assets are recognised for deductible temporary differences and unused tax losses only if it is probable that future 
taxable amounts will be available to utilise those temporary differences and losses.
The company and its wholly-owned Australian subsidiaries have formed an income tax consolidated group under the tax 
consolidation regime. Each entity in the group recognised its own current and deferred tax liabilities, except for any deferred 
tax assets resulting from unused tax losses and tax credits, which are immediately assumed by the parent entity. The current 
tax liability of each group entity is then subsequently assumed by the parent entity. The group entered into the tax consolidation 
regime from 1st %une 2006 and notified the Australian Taxation Office that it had formed an income tax consolidated group to 
apply from 1st %une 2006. The tax will be paid by the parent entity as the group has not entered into a tax funding agreement. 
The company is the designated parent entity for tax consolidation purposes.
Note . Discontinued operations
escri-tion
On 22 %une 2022, the group announced the appointment of advisor in relation to the non-core dairy assets and initiated an 
active program to locate potential buyers for the dairy subsidiary St David Dairy. The associated assets and liabilities were 
consequently presented as held for sale in the F322 financial statements. The subsidiary, was sold on 31 August 2022 with 
effect from 1 September 2022.

60
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note . Discontinued operations (continued)

inancia) -erformance information
onsolidated
2024
2023
000
000
Revenue
-  
1,195 
Raw materials and consumables used
-  
(807)
Overheads
-  
(119)
Occupancy and utility costs
-  
-  
Employee benefits expense
-  
(457)
Transportation costs
-  
(36)
(arketing and advertising fees
-  
(10)
Other expenses
-  
(76)
Impairment 
-  
(196)
Finance costs
-  
(6)
Total expenses
-  
(1,707)
'oss before income tax benefit
-  
(512)
Income tax benefit
-  
184 
'oss after income tax benefit
-  
(328)
-  
-  
Income tax expense
-  
-  
Gain on disposal after income tax expense
-  
-  
'oss after income tax benefit from discontinued operations
-  
(328)
ash f)o4 information
onsolidated
2024
2023
000
000
)et cash used in operating activities
-  
(656)
)et cash used in investing activities
-  
(78)
)et cash used in financing activities
-  
(20)
)et decrease in cash and cash equivalents from discontinued operations
-  
(754)
arr6ing amo2nts of assets an! )iai)ities c)assifie! as he)! for sa)e
Date of Sale
3 ugust 
2022
000
Total sale consideration
1,130 
Carrying amount of net assets disposed
(510)
Disposal costs
(620)
Gain on disposal before income tax
-  
Gain on disposal after income tax
-  

61
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note . Discontinued operations (continued)
4
cco2nting -o)ic6 for !iscontin2e! o-erations
A discontinued operation is a component of the consolidated entity that has been disposed of or is classified as held for sale 
and that represents a separate ma>or line of business or geographical area of operations, is part of a single co-ordinated plan 
to dispose of such a line of business or area of operations, or is a subsidiary acquired exclusively with a view to resale. The 
results of discontinued operations are presented separately on the face of the consolidated statement of profit or loss and 
other comprehensive income.
cco2nting -o)ic6 for fair 3a)2e meas2rement
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, the fair 
value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between
market participants at the measurement date and assumes that the transaction will take place either: in the principal market 
or in the absence of a principal market, in the most advantageous market.
Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, assuming 
they act in their economic best interests. For non-financial assets, the fair value measurement is based on its highest and best 
use. Valuation techniques that are appropriate in the circumstances and for which sufficient data are available to measure fair 
value, are used, maximising the use of relevant observable inputs and minimising the use of unobservable inputs.
Note . urrent assets - trade and other receivables
onsolidated
2024
2023
000
000
Trade receivables
7,331 
7,006 
'ease receivable
325 
39 
Other receivables
4 
115 
GST receivable
242 
374 
7,902 
7,534 
cco2nting -o)ic6 for tra!e an! other recei3a)es
Trade receivables and other receivables are all classified as financial assets held at amortised cost.
Trade receivables are initially recognised at fair value and subsequently at amortised cost using the effective interest rate 
method, less a loss allowance provision. The carrying value of trade and other receivables, less loss allowance provisions, is 
considered to approximate fair value, due to the short term nature of the receivables.
The collectability of trade and other receivables is reviewed on an ongoing basis. Individual debts which are known to be 
uncollectable are written off when identified. The group recognises a loss allowance provision based upon anticipated lifetime 
losses of trade receivables. The anticipated losses are determined with reference to historical loss experience ad>usted to 
reflect current and forward-looking information and is regularly reviewed and updated. This includes general macroeconomic 
indicators such as RBA cash rate and GDP growth.
Trade receivables are generally due for settlement between 30 and 60 days.
re!it ris(s re)ate! to recei3a)es
Refer to note 25 for additional information.
ease recei3a)e
Refer to note 12 for additional information.

62
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
5
Note 0. urrent assets - inventories
onsolidated
2024
2023
000
000
Raw materials 
3,360 
4,025 
Work in progress 
193 
178 
Finished goods 
6,305 
7,004 
Stock in transit
377 
468 
Packaging
2,060 
2,353 
12,295 
14,028 
The total amount of inventory recognised as an expense during the year is $53.4 million (F323: $50.6 million).
cco2nting -o)ic6 for in3entories
Raw materials, work in progress and finished goods are stated at the lower of cost and net realisable value on a first in first 
out basis. Cost comprises of direct materials and delivery costs, direct labour, import duties and other taxes, an appropriate
proportion of variable and fixed overhead expenditure based on normal operating capacity, and, where applicable, transfers 
from cash flow hedging reserves in equity. Costs of purchased inventory are determined after deducting rebates and discounts 
received or receivable.
Stock in transit is stated at the lower of cost and net realisable value. Cost comprises of purchase and delivery costs, net of 
rebates and discounts received or receivable.
Stock on hand is stated at the lower of cost and net realisable value. Cost comprises of purchase and delivery costs, net of 
rebates and discounts received or receivable.
)et realisable value is the estimated selling price in the ordinary course of business less the estimated costs of completion 
and the estimated costs necessary to make the sale.
Note . urrent assets - other
onsolidated
2024
2023
000
000
Prepayments
2,165 
1,038 
Other current assets
-  
132 
2,165 
1,170 
Pre-a6ments
Included in the prepayments balance is $1.1 million (F323: $0.3 million) worth of deposits paid on inventory arriving in F325.
Note 2. Non-current assets - receivables
onsolidated
2024
2023
000
000
'ease receivable
1,469 
-  

63
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Non-current assets - receivables (continued)

During the year, the group entered into a sublease arrangement, leasing a portion of the premises of an existing lease to a 
third party. The right-of-use assets associated with this lease was de-recognised (refer note 14) at carrying amount of $1.7m. 
The new lease receivable was valued at $1.9m, resulting in a gain of $0.2m (note 6).
'ease payments include fixed increases, but there are no variable lease payments that depend on an index or rate.
is( management strateg6
The end of the sublease term coincides with the end of the groups lease term of the whole premises. The group holds as 
security 6 months gross rent in the form of a bank guarantee. 
2024
2023
econci)iation of mo3ements in )ease recei3a)e
000
000
ease recei3a)e  c2rrent note 

Transfer from non current lease receivable
325
-
ease recei3a)e  nonc2rrent
'ease receivable recognised
1,898
-
'ease payments received
(127)
-
Finance income
23
-
Transfer to current lease receivable
(325)
-
1,469
-
1,794
-
2024
2023
at2rit6 ana)6sis of )ease -a6ments
000
000
Within 1 year
389
-
Within 1 and 2 years
442
-
Within 2 and 3 years
529
-
Within 3 and 4 years
550
-
Within 4 and 5 years
41
-
Total undiscounted lease payments
1,951
-
0nearned finance income
(157)
-
1,794
-

64
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
	
Note 3. Non-current assets - property	 plant and e;uipment
onsolidated
2024
2023
000
000
'and
460 
460 
(otor vehicles 
125 
372 
'ess: Accumulated depreciation
(72)
(325)
53 
47 
Plant and equipment
8,218 
13,736 
'ess: Accumulated depreciation
(4,524)
(6,934)
3,694 
6,802 
Building and leasehold improvements
5,958 
7,357 
'ess: Accumulated depreciation
(1,699)
(1,468)
4,259 
5,889 
8,466 
13,198 
econci)iations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below:
'and
(otor
Building and
leasehold 
Plant and
Vehicles
improvements
equipment
Total
onsolidated
$000
$000
$000
$000
$000
Balance at 1 %uly 2022
460
83
6,135
5,713
12,391
Additions
-
41
5
1,123
1,169
Transfer from RO0
-
-
-
614
614
Depreciation expense
-
(77)
(251)
(648)
(976)
Balance at 30 %une 2023
460
47
5,889
6,802
13,198
Additions
-
39
-
939
978
Impairment of assets
-
-
(1,399)
(3,305)
(4,704)
Depreciation expense
-
(33)
(231)
(742)
(1,006)
Balance at 30 %une 2024
460
53
4,259
3,694
8,466
cco2nting -o)ic6 for -ro-ert6 -)ant an! e.2i-ment
Each class of plant and equipment is carried at cost less, where applicable, any accumulated depreciation and impairment.

65
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 3. Non-current assets - property	 plant and e;uipment (continued)

m-airment
At 31 December 2023, Paris Creek Farms (PCF) CG0 had indications of impairment of its assets, plant and equipment, and 
land and buildings. PCFs Trading EBITDA declined to a loss below budget. Additionally, an onerous milk contract provision 
was recognised (refer to )ote 21 for further detail) and cheese pro>ect had been put on hold. 
Given the assessment, plant and equipment and land and buildings is impaired. Plant and equipment was impaired to nil and 
an impairment totalling $3.2m was booked, including writing off all plant and equipment, excluding the carrying values of 
Computing equipment, and (otor vehicles. 
At 31 December 2023, an independent valuation was performed of the PCF land and buildings which indicated, based on 
comparable market data, that the carrying value of the land and buildings was impaired. An impairment charge of $1.4m has 
been booked which reduces the carrying value of the land and buildings to $4.7m. The key market valuation input used was 
a market value of $1,075 per square metre (determined by the independent valuer) for the main building as a specialised food 
processing facility. The fair value of the building is classified as a level 3 fair value.
At 30 %une 2024, we have done a reassessment and no further impairment is required.
Impairment expense relates to assets measured at the lower of its carrying amount and fair value less cost to sell, resulting
in the recognition of a write-down of $4.7 million as impairment expense in the consolidated statement of profit or loss and 
other comprehensive income. The fair value of the assets was determined based on the fair value less cost to sell. 
The carrying amount of plant and equipment is reviewed annually by Directors to ensure it is not in excess of the recoverable
amount from these assets.
Where ownership of right-of-use assets transfers to the group at the end of the lease, these assets are transferred to property, 
plant and equipment at its carrying amount, being cost less accumulated depreciation.
The depreciable amount of all fixed assets including recognised lease assets is depreciated on a straight line or diminishing
value basis over their useful lives to the group commencing from the time the asset is held ready for use. 'easehold 
improvements are depreciated over the shorter of either the unexpired period of the lease or the estimated useful lives of the 
improvements.
The following estimated useful lives are used in the calculation of depreciation:
(otor vehicles
5 years
Plant and equipment
3 to 20 years
Building and leasehold improvements
10 to 33 years
The estimated useful lives, residual values and depreciation method are reviewed at the end of each reporting period, with 
the effect of any changes in estimate accounted for on a prospective basis.
An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
consolidated entity. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss.

66
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Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 4. Non-current assets - right-of-use assets (continued)
Note 4. Non-current assets - right-of-use assets
Right-of-use assets
onsolidated
2024
2023
000
000
'and and buildings - right-of-use
6,377 
8,297 
'ess: Accumulated depreciation
(2,837)
(1,295)
3,540 
7,002 
Plant and equipment - right-of-use
742 
743 
'ess: Accumulated depreciation
(565)
(487)
177 
256 
(otor vehicles - right-of-use
285 
285 
'ess: Accumulated depreciation
(166)
(95)
119 
190 
3,836 
7,448 
econci)iations
Reconciliations of the written down values at the beginning and end of the current financial year are set out below:
'and and 
Plant and
(otor
buildings
equipment
vehicles
Total
onsolidated
$000
$000
$000
$000
Balance at 1 %uly 2023
7,002
256
190
7,448
Additions
69
-
-
69
De-recognition of sublease RO0 asset 
(1,730)
-
-
(1,730)
Depreciation expense
(1,801)
(79)
(71)
(1,951)
Balance at 30 %une 2024
3,540
177
119
3,836
Lease liabilities
onsolidated
2024
2023
000
000
Current
1,874 
2,109 
)on-current
3,700 
5,400 
5,574 
7,509 
onsolidated
2024
2023
000
000
Interest expense (included in finance costs)
192 
130 
The total cash outflow for leases in F324 was $1.9 million (F323: $1.8 million).

67
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024

Note . Non-current assets - intangibles
econci)iations
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below:
Goodwill -
Goodwill -
(aggie Beer 
Products
#ampers  
Gifts Australia
Brand	
Customer 
Contracts		
Other 
Intangible
Total
onsolidated
$000
$000
$000
$000
$000
$000
Balance at 1 %uly 2022
3,585
40,927
12,342
4,866
657
62,377
Additions from internal 
development
-
-
-
-
210
210
Impairment of assets
-
(12,500)
-
-
-
(12,500)
Amortisation expense
-
-
(1,177)
(1,128)
(202)
(2,507)
Balance at 30 %une 2023
3,585
28,427
11,165
3,738
665
47,580
Additions from internal 
development
-
-
-
-
767
767
Impairment of assets
-
(13,750)
-
-
-
(13,750)
Amortisation expense
-
-
(1,177)
(1,575)
(371)
(3,123)
Balance at 30 %une 2024
3,585
14,677
9,988
2,163
1,061
31,474
	
The carrying amount of the brand intangible asset consists of $3.5 million allocated to the (aggie Beer Products CG0 
and $6.5 million allocated to the #ampers  Gifts Australia CG0 as at 30 %une 2024.
		
The carrying amount of the customer contract intangible asset consists of $0.8 million allocated to the (aggie Beer 
Products CG0 and $1.4 million allocated to the #ampers  Gifts Australia CG0 as at 30 %une 2024.
cco2nting -o)ic6 for intangi)e assets
Intangible assets acquired as part of a business combination, other than goodwill, are initially measured at their fair value at 
the date of the acquisition. Intangible assets acquired separately are initially recognised at cost. Indefinite life intangible assets 
are not amortised and are subsequently measured at cost less any impairment. Finite life intangible assets are subsequently 
measured at cost less amortisation and any impairment. The gains or losses recognised in profit or loss arising from the 
derecognition of intangible assets are measured as the difference between net disposal proceeds and the carrying amount of 
the intangible asset. The method and useful lives of finite life intangible assets are reviewed annually. Changes in the expected 
pattern of consumption or useful life are accounted for prospectively by changing the amortisation method or period.
cco2nting -o)ic6 for goo!4i))
Goodwill arising in a business combination is recognised as an asset at the date that control is acquired (the acquisition date). 
Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests 
in the acquiree, and the fair value of the acquirerOs previously held equity interest in the acquiree (if any) over the net of the 
acquisition-date amounts of the identifiable assets acquired and the liabilities assumed.
If, after reassessment, the groupOs interest in the fair value of the acquireeOs identifiable net assets exceeds the sum of the 
consideration transferred, the amount of any non-controlling interests in the acquiree and the fair value of the acquirerOs 
previously held equity interest in the acquiree (if any), the excess is recognised immediately in the consolidated statement of 
profit or loss and other comprehensive income as a bargain purchase gain.
Goodwill is not amortised but is reviewed for impairment at least annually. For the purpose of impairment testing, goodwill is 
allocated to each of the groupOs cash-generating units expected to benefit from the synergies of the combination. Cash-
generating units to which goodwill has been allocated are tested for impairment annually, or more frequently when there is an 
indication that the unit may be impaired. If the recoverable amount of the cash-generating unit is less than its carrying amount, 
the impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and then to the other 
assets of the unit pro-rata on the basis of the carrying amount of each asset in the unit. An impairment loss recognised for 
goodwill is not reversed in a subsequent period.
On disposal of a subsidiary or when a subsidiary is disclosed as an asset held for sale, the attributable amount of goodwill is 
included in the determination of the profit or loss on disposal.

68
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note . Non-current assets - intangibles (continued)

ntangi)e ssets ac.2ire! in a 2siness comination
Intangible assets acquired in a business combination and recognised separately from goodwill are initially recognised at their 
fair value at the acquisition date (which is regarded as their cost). Subsequent to initial recognition, intangible assets acquired 
in a business combination are reported at cost less accumulated amortisation and accumulated impairment losses, on the 
same basis as intangible assets that are acquired separately.
eco3era)e amo2nt of goo!4i))
In accordance with AASB 136, impairment testing has been undertaken for all cash generating units (CG0s) with indefinite 
intangibles or where there is an indication of impairment. These impairment tests have been completed via a multiple scenario
approach in response to significant uncertainties in the market.
At 30 %une 2024, for (aggie Beer Products and #ampers  Gifts Australia CG0s, the recoverable amounts have been 
determined based on the higher of the assetOs fair value less costs of disposal (FV'CD) and its value in use (VI0). The FV'CD 
calculations have been used in the current year compared to VI0 in previous years, which uses cash flow pro>ections based 
on financial forecasts covering a five-year period, including changes in working capital and expenditure for maintenance. 
The fair value measurement was categorised as a 'evel 3 fair value hierarchy based on the inputs in the valuation technique 
used.
Cash flows are extrapolated using estimated growth rates beyond the five-year period.
&ey assumptions used in the FV'CD calculations for CG0s are based on managementOs latest forecast for financial year 
2025 and incorporating reasonable revenue growth, margin, expenses, capital expenditure for maintenance and entity specific 
long-term averages for the latter years. In considering the outlook, management considered a range of possible scenarios in 
order to determine an estimation of future cash flows that are reasonable and on an appropriate basis.
aie eer roucts
In considering the outlook for (aggie Beer Products CG0, management considered a range of possible scenarios in order to 
determine an estimation of future cash flows which has a reasonable and appropriate basis.
e3en2e gro4th
Revenue growth over the five-year period is based upon forecasted revenue incorporating risk-ad>usted new product 
development sales and opportunities, and is dependent on management executing its growth strategy and assumes no new 
geographies (in accordance with AASB 136). The starting point is an assessment of the market, leveraging industry reports 
and overlaying with known sales growth opportunities. The average revenue growth over the forecast period is assumed at 
6.9% per annum (compared with actual 5-year average revenue growth of 10.6%).
osts
Gross margin in F325 is expected to increase slightly from its F324 levels, mainly due to improved channel mix, with an 
increased proportion of higher margin e-commerce sales, and is then assumed to remain flat for the remainder of the modelOs 
period and cost efficiencies from production which is dependent on management. Raw material price increases are to be 
matched by price increases with retailers to offset. All fixed costs, including selling, administration and management labour, 
are modelled to grow at 4% a year.
ongterm gro4th rate
The long-term growth rate is the weighted average growth rate used to extrapolate cash flows beyond the modelled period. A 
long-term growth rate of 2.5% has been used in the value-in-use calculations, which is the midpoint of the long-term Reserve 
Bank of Australias inflation target range of 2N3 percent, on average, over time.
isco2nt rate
The discount rate represents the current market assessment of the risks relating to the relevant CG0. In performing the value-
in-use calculations for the CG0, the Group has applied a pre-tax discount rate of 15.74% per annum (11.02% post tax) for 
(aggie Beer Products.

69
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note . Non-current assets - intangibles (continued)

e3ie4 o2tcome
In completing the impairment review based on the aforementioned assumptions, the fair value less costs of disposal (assessed 
as 2% of Carrying Value) of the CG0 exceeded its carrying value by $5.3 million (2023: $2.7 million).
easona)6 -ossi)e changes
The impairment charge that would result if the key assumptions were to change, are as follows:
P
Each forecast years sales revenue growth rate (%) decreased by 3% would result in an impairment of $0.7 million.
P
Budgeted gross margin (%) changed by 2% would result in an impairment of $1.8 million. 
Hampers  Gifts ustralia
In considering the outlook for #ampers  Gifts Australia, management considered a range of possible scenarios in order to 
determine an estimation of future cash flows which has a reasonable and appropriate basis.
e3en2e ro4th
Revenue growth over the five-year period is based upon forecasted revenue on a business-as-usual basis plus target 
campaigns to drive growth (i.e. new S&0s, affiliates and corporate customers) and assumes no new geographies (in 
accordance with AASB 136). The starting point is an assessment of the market, leveraging industry reports and overlaying 
with known sales growth opportunities. The average revenue growth over the forecast period is assumed at 3.4% per annum 
(compared with actual 3-year average revenue growth of 6.4%).
osts
Gross margin in F325 is expected to increase due to price increases implemented in the second half of F324. The gross 
margin is expected to remain constant throughout the remainder of the model period. Raw material price increases are to be 
matched by price increases to offset. All fixed costs, including selling, administration and management labour, are modelled 
to grow at 3% a year.
ongterm gro4th rate
The long-term growth rate is the weighted average growth rate used to extrapolate cash flows beyond the modelled period. A 
long-term growth rate of 2.5% has been used in the value-in-use calculations, which is the midpoint of the long-term Reserve 
Bank of Australias inflation target range of 2N3 percent, on average, over time.
isco2nt rate
The discount rate represents the current market assessment of the risks relating to the relevant CG0. In performing the value-
in-use calculations for the CG0, the Group has applied a pre-tax discount rate of 17.15% per annum (12.00% post tax) for 
#ampers  Gifts Australia.
e3ie4 o2tcome
In completing the impairment review based on the aforementioned assumptions, the carrying value of goodwill for #ampers 
 Gifts Australia was impaired by $13.75 million. &ey assumptions that have changed include: reduced revenue growth 
Increase in marketing spend lower gross margin and increase in discount rate. These assumptions have changed as a result 
of an increased level of competition in the second half of F324 in the online and gifting and hamper market which has resulted 
in a lower revenue growth rate.
easona)6 -ossi)e changes
The following reasonably possible changes in key assumptions will result in additional impairment to be recognised:
P
A reduction in revenue growth in each of the years from F325 to F329 of 3% would result in an additional impairment of 
$3.8 million.
P
If budgeted gross margin (%) decreased by 1% from 57.8% to 56.8% it would result in an additional impairment of $3.4 
million.
P
If pre-tax discount rate (%) increased by 1% from 17.15% to 18.15% it would result in an additional impairment of $2.7 
million.

ran!
Brands acquired in a business combination are amortised on a straight-line basis over the period of their expected benefit, 
being their finite life range of 5-20 years.

70
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Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note . Non-current assets - intangibles (continued)

2stomer contracts
Customer contracts acquired in a business combination are amortised on a straight-line basis over the period of their expected 
benefit, being their finite life range of 0-10 years.
The #GA customer contracts have been assessed at a 4 year life (5 years previously), accelerating amortisation by $0.45m 
in the period.
Note 6. urrent liabilities - trade and other payables
onsolidated
2024
2023
000
000
Trade payables
6,024 
5,547 
Employee related payables
879 
1,384 
Other payables
1,431 
2,012 
8,334 
8,943 
Refer to note 25 for further information on financial instruments.
cco2nting -o)ic6 for tra!e an! other -a6a)es
These amounts represent liabilities for goods and services provided to the consolidated entity prior to the end of the financial 
year and which are unpaid. Due to their short-term nature they are measured at amortised cost and are not discounted. The 
amounts are unsecured, non-interest bearing and are usually due for payment within 30 to 60 days of issue.
Note . urrent liabilities - contract liabilities
onsolidated
2024
2023
000
000
Contract liabilities
536 
419 
cco2nting -o)ic6 for contract )iai)ities
Contract liabilities represent the consolidated entitys obligation to transfer goods or services to a customer and are recognised 
when a customer pays consideration, or when the consolidated entity recognises a receivable to reflect its unconditional right 
to consideration (whichever is earlier) before the consolidated entity has transferred the goods or services to the customer.
Note . urrent liabilities - employee benefits
onsolidated
2024
2023
000
000
Employee benefits
1,123 
1,156 
cco2nting -o)ic6 for em-)o6ee enefits
hortterm em-)o6ee enefits
'iabilities for annual leave and long service leave expected to be settled wholly within 12 months of the reporting date are 
measured at the amounts expected to be paid when the liabilities are settled.
Provision is made for the groupOs liability for employee benefits arising from services rendered by employees to balance date. 
Employee benefits expected to be settled within one year have been measured at the amounts expected to be paid when the 
liability is settled. Employee benefits payable later than one year have been measured at the present value of the estimated 
future cash outflows to be made for those benefits.

71
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note . urrent liabilities - employee benefits (continued)
4
2-erann2ation e5-ense
Contributions to superannuation defined contribution schemes recognised as an expense in the profit and loss for F324 were 
$1.5 million (F323: $1.4 million).
Note . urrent liabilities - provisions
onsolidated
2024
2023
000
000
#GA settlement provision
2,000 
-  
The group has settled the Earnout dispute with the former owners of #ampers and Gifts Australia for $2 million plus legal fees 
of $0.1 million (included in other payables in note 15).
Note 20. Non-current liabilities - employee benefits
onsolidated
2024
2023
000
000
Employee benefits
94 
170 
cco2nting -o)ic6 for other )ongterm em-)o6ee enefits
The liability for annual leave and long service leave not expected to be settled within 12 months of the reporting date are 
measured at the present value of expected future payments to be made in respect of services provided by employees up to 
the reporting date using the pro>ected unit credit method. Consideration is given to expected future wage and salary levels, 
experience of employee departures and periods of service. Expected future payments are discounted using market yields at 
the reporting date on high quality corporate bonds with terms to maturity and currency that match, as closely as possible, the 
estimated future cash outflows.
Note 2. Non-current liabilities - provisions
onsolidated
2024
2023
000
000
(ake good provision 
91 
-  
Onerous contract
420 
-  
511 
-  
a(e goo! -ro3ision
The provision represents the present value of the estimated costs to make good the premises leased by the consolidated 
entity at the end of the respective lease terms.
nero2s contract
The provision for onerous contract of milk supply as provided for as at 30 %une 2024.

72
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Non-current liabilities - provisions (continued)
5
o3ements in -ro3isions
(ovements in each class of provision during the current financial year, other than employee benefits, are set out below:
Make good 
%nerous
provision
contract
onsolidated - 2024
000
000
Carrying amount at the start of the year
-
-
Charged to profit or loss
-
525
Provision charged to right-of-use assets
75
-
Amounts used
-
(105)
0nwinding of discount
16
-
Carrying amount at the end of the year
91
420
Note 22. E;uity - issued capital
onsolidated
2024
2023
2024
2023
Shares
Shares
000
000
Ordinary shares - fully paid
352,439,920
352,439,920
166,285 
166,285 
r!inar6 shares
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in proportion 
to the number of and amounts paid on the shares held. The fully paid ordinary shares have no par value and the company 
does not have a limited amount of authorised capital.
On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each share 
shall have one vote.
hare 26ac(
There is no current on-market share buy-back.
a-ita) ris( management
Capital is regarded as total equity, as recognised in the consolidated statement of financial position, plus net debt. )et debt is 
calculated as total borrowings less cash and cash equivalents.
The capital structure of the group consists of cash and cash equivalents and equity attributable to equity holders of the parent, 
comprising issued capital, retained earnings and reserves. Operating cash flows are used to maintain and expand the groupOs 
assets, as well as to make the routine outflows of payables and tax.
The capital risk management policy remains unchanged from the 2023 Annual Report.
cco2nting -o)ic6 for iss2e! ca-ita)
Ordinary shares are classified as equity.
Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax,
from the proceeds.
Note 23. E;uity - reserves
onsolidated
2024
2023
000
000
Options reserve
3,213 
2,946 

73
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 23. E;uity - reserves (continued)

Options reserve
Options reserve arises on the grant of share options to Directors and employees of the group under the group incentive option
scheme. Amounts are transferred out of the reserve and into issued capital when the options are exercised. 
The company operates an ownership-based remuneration scheme through the Incentive Option Scheme, details of which are 
provided in note 36 to the financial statements. Other than minimal administration costs, which are expensed when incurred, 
the plan does not result in any cash outflow from the Company. 
The fair value of equity-settled share-based payments is measured by use of the (onte Carlo model (2023: Black-Scholes 
model). The expected life used in the models have been ad>usted, based on managementOs best estimate, for the effects of 
non-transferability, exercise restrictions, and behavioural considerations.
The fair value determined at the grant date of the equity settled share based payments is expensed on a straight line basis 
over the vesting period, based on the consolidated entityOs estimate of shares that will eventually vest. At the end of each 
reporting period, the group revises its estimate of the number of equity instruments expected to vest. The impact of the revision 
of the original estimates, if any, is recognised in the consolidated statement of profit or loss and other comprehensive income 
such that the cumulative expense reflects the revised estimate, with a corresponding ad>ustment to the equity-settled 
employee benefits reserve.
o3ements in reser3es
(ovements in each class of reserve during the current and previous financial year are set out below:
Options
reserve
onsolidated
$000
Balance at 1 %uly 2022
3,556
Share based payment
133
Share based payments exercised
(240)
Share based payments forfeited
(503)
Balance at 30 %une 2023
2,946
Share based payment
267
Balance at 30 %une 2024
3,213
Note 24. E;uity - dividends
i3i!en!s
There were no dividends paid, recommended or declared during the current financial year (2023: $1.76 million).
onsolidated
2024
2023
000
000
Dividend for the year ended 30 %une 2024 nil (F323: 0.5 cents paid on 31 (arch 2023 per 
ordinary share)
-  
(1,758)
ran(ing cre!its
onsolidated
2024
2023
000
000
Franking credits available for subsequent financial years based on a tax rate of 30%
6,815 
6,815 

74
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 24. E;uity - dividends (continued)
	
The above amounts represent the balance of the franking account as at the end of the financial year, ad>usted for:
P
franking credits that will arise from the payment of the amount of the provision for income tax at the reporting date
P
franking debits that will arise from the payment of dividends recognised as a liability at the reporting date
P
franking credits that will arise from the receipt of dividends recognised as receivables at the reporting date
cco2nting -o)ic6 for !i3i!en!s
Dividends are recognised when declared during the financial year and no longer at the discretion of the company.
Note 2. Financial instruments
Financial ris manaement o	ectives
The capital structure of the consolidated entity consists of cash and cash equivalents and equity attributable to equity holders 
of the parent, comprising issued capital, retained earnings and reserves. Operating cash flows are used to maintain and 
expand the groupOs assets, as well as to make the routine outflows of payables and tax.
The consolidated entitys principal financial instruments comprise receivables, payables, cash and short-term deposits. These 
activities expose the consolidated entity to a variety of financial risks: market risk (including interest rate risk and price risk), 
credit risk and liquidity risk.
The consolidated entity does not have formal documented policies and procedures for the management of risk associated 
with financial instruments. #owever, the Board has responsibility for managing the different types of risks to which the 
consolidated entity is exposed. These responsibilities include considering risk and monitoring levels of exposure to interest
rate risk, and by being aware of market forecasts for interest rate, and commodity prices. Ageing analyses and monitoring of 
specific credit allowances are undertaken to manage credit risk, liquidity risk is monitored through general business budgets
and forecasts.
aret ris
oreign c2rrenc6 ris(
The consolidated entity did not hold any outstanding foreign exchange contract forward foreign exchange contracts at the 
reporting date.
The aggregate net foreign exchange loss recognised in profit or loss was $41,059 (2023: $176,776).
Price ris(
The group is not exposed to any significant price risk.
nterest rate ris(
The groupOs exposure to market interest rates relates primarily to the groupOs cash and short-term deposits held.
Sensitivity Analysis
The following sensitivity analysis is based on the interest rate risk exposures in existence at the consolidated statement of
financial position date.
At 30 %une, if interest rates had moved, as illustrated in the table below, with all other variables held constant, post tax-loss 
and equity would have been affected as follows:
Basis points increase
Basis points decrease
onsolidated - 2024
Basis points 
change
Effect on 
profit before 
tax
000
Effect on 
e;uity
000
Basis points 
change
Effect on 
profit before 
tax
000
Effect on 
e;uity
000
Bank deposits
100
47
47
(50)
(24)
(24)

75
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Financial instruments (continued)

Basis points increase
Basis points decrease
onsolidated - 2023
Basis points 
change
Effect on 
profit before 
tax
000
Effect on 
e;uity
000
Basis points 
change
Effect on 
profit before 
tax
000
Effect on 
e;uity
000
Bank deposits
100
94
94
(50)
(47)
47
reit ris
The consolidated entity has adopted a lifetime expected loss allowance in estimating expected credit losses to trade 
receivables through the use of a provisions matrix using fixed rates of credit loss provisioning. These provisions are considered 
representative across all customers of the consolidated entity based on recent sales experience, historical collection rates 
and forward-looking information that is available. This includes general macroeconomic indicators such as RBA cash rate and 
GDP growth.
Generally, trade receivables are written off when there is no reasonable expectation of recovery. Indicators of this include the 
failure of a debtor to engage in a repayment plan, no active enforcement activity and a failure to make contractual payments 
for a period greater than 1 year.
The maximum exposure to credit risk, excluding the value of any collateral or other security, at balance date to recognised 
financial assets is the carrying amount of those assets, net of any allowance for impairment losses, as disclosed in the 
consolidated statement of financial position and notes to the financial report.
The group trades only with recognised, creditworthy third parties, and as such collateral is not requested nor is it the groups 
policy to securitise its trade and other receivables. It is the groups policy to consider the credit worthiness of all customers 
who wish to trade on credit terms.
In addition, receivable balances are monitored on an ongoing basis with the result that the groups exposure to bad debts is 
not significant. There are no significant concentrations of credit risk.
))o4ance for e5-ecte! cre!it )osses
The loss allowance as at 30 %une 2024 was determined as follows for trade receivables:
Loss
alloAance
Loss
alloAance
provision
provision
Gross 
amount
Gross 
amount
2024
000
2023
000
2024
000
2023
000
)ot past due
-
-
5,611
3,995
Past due 0 - 60 days
-
-
1,084
2,832
Past due 60+ days
122
153
758
207
122
153
7,453
7,034
iuiit ris
The group manages liquidity risk by monitoring cash flow and maturity profiles of financial assets and liabilities.

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Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Financial instruments (continued)

emaining contract2a) mat2rities
The following tables detail the consolidated entitys remaining contractual maturity for its financial instrument liabilities. The 
tables have been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which 
the financial liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as remaining 
contractual maturities and therefore these totals may differ from their carrying amount in the consolidated statement of financial 
position.
Weighted 
average 
interest rate
1 year or less
Between 1 
and 2 years
Between 2 
and 5 years
Over 5 years
Remaining 
contractual 
maturities
onsolidated - 2024
%
$000
$000
$000
$000
$000
Non-derivatives
oninterest earing
Trade payables
-
8,334
-
-
-
8,334
nterestearing  3aria)e
'ease liability
3.88% 
1,874
1,605
2,095
-
5,574
Total non-derivatives
10,208
1,605
2,095
-
13,908
Weighted 
average 
interest rate
1 year or less
Between 1 
and 2 years
Between 2 
and 5 years
Over 5 years
Remaining 
contractual 
maturities
onsolidated - 2023
%
$000
$000
$000
$000
$000
Non-derivatives
oninterest earing
Trade payables
-
8,943
-
-
-
8,943
nterestearing  3aria)e
'ease liability
4.05% 
2,108
1,875
2,664
862
7,509
Total non-derivatives
11,051
1,875
2,664
862
16,452
The cash flows in the maturity analysis above are not expected to occur significantly earlier than contractually disclosed above.
Fair value of financial instruments
The directors consider that the carrying amounts of financial assets and financial liabilities recognised at amortised cost in the 
financial statements approximate their fair values.
There were no financial instruments that are measured subsequent to initial recognition at fair value as at reporting date. 
The fair values of financial assets and liabilities, together with their carrying amounts in the consolidated statement of financial 
position, for the consolidated entity are as follows:
2024
2023
arrying 
amount
Fair value
arrying 
amount
Fair value
onsolidated
000
000
000
000
ssets
Cash and cash equivalents
4,710
4,710
9,355
9,355
Trade and other receivables
7,902
7,902
7,534
7,534
12,612
12,612
16,889
16,889
iai)ities
Trade and other payables
8,334
8,334
8,943
8,943
'ease liability
5,574
5,574
7,509
7,509
13,908
13,908
16,452
16,452

77
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
4
Note 26. !ey management personnel disclosures
irectors
The following persons were directors of (aggie Beer #oldings 'td during the financial year:
Susan Thomas
)on-Executive Chair
(aggie Beer AO
)on-Executive Director
Tom &iing
)on-Executive Director
#ugh Robertson
)on-Executive Director
Reg Weine
)on-Executive Director (retired 31 October 2023) 
ther (e6 management -ersonne)
The following persons also had the authority and responsibility for planning, directing and controlling the ma>or activities of the 
consolidated entity, directly or indirectly, during the financial year:
&inda Grange 
Chief Executive Officer (resigned 13 August 2024)
Craig 'outtit
Chief Financial Officer (appointed 1 September 2023 and resigned 27 August 2024)
Eddie Woods
Chief Financial Officer (resigned 31 August 2023) 
om-ensation
The aggregate compensation made to directors and other members of key management personnel of the consolidated entity 
is set out below:
onsolidated
2024
2023


Short-term employee benefits
1,477,993 
1,363,802 
Post-employment benefits
76,472 
59,016 
'eave provisions
95,884 
74,979 
Share-based payments
255,481 
(308,232)
1,905,830 
1,189,565 
Note 2. Remuneration of auditors
During the financial year the following fees were paid or payable for services provided by PricewaterhouseCoopers, the auditor 
of the company:
onsolidated
2024
2023


2!it ser3ices  Price4aterho2seoo-ers
Audit or review of the financial statements
303,500 
269,280 
Note 2. Related party transactions
Parent entit6
(aggie Beer #oldings 'td is the parent entity of the consolidated entity.
2si!iaries
Interests in subsidiaries are set out in note 30.
e6 management -ersonne)
Disclosures relating to key management personnel are set out in note 26 and the remuneration report included in the directors 
report.

78
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. Related party transactions (continued)
4
ransactions 4ith re)ate! -arties
During the year, (aggie Beer Products Pty 'td entered into the following trading transactions with related parties that are not 
members of the consolidated entity:
onsolidated
2024
2023


Sale of goods and services:
- To entities controlled by key management personnel	
325,928 
365,869 
Payment for goods and services:
- To entities controlled by key management personnel	
661,179 
675,368 
- From key management personnel	
157,104 
230,495 
	Sales and purchases to entities controlled by key management personnel include rent, purchase and sale of products and 
other expenses to entities associated with (aggie Beer. 
		(aggie Beer has continued as a brand ambassador during the year, continuing her association with the (aggie Beer brand, 
its product development program and customer relationship. (aggie Beer receives fees of $13,092 per month for her services. 
(aggie Beer received $157,104 for services provided during the year.
ecei3a)e from an! -a6a)e to re)ate! -arties
The following balances are outstanding at the reporting date in relation to transactions with related parties entered into by
(aggie Beer Products Pty 'td, with related parties that are not members of the consolidated entity:
onsolidated
2024
2023


Current receivables:
Trade receivables from entities controlled by key management personnel
14,458 
28,945 
Current payables:
Trade payables from entities controlled by key management personnel
12,008 
81,465 
The amounts outstanding are unsecured and will be settled in cash. )o guarantees have been given or received. )o expense 
has been recognised in the current or prior periods for bad or doubtful debts in respect of the amounts owed by related 
parties.  
erms an! con!itions
All transactions were made on normal commercial terms and conditions and at market rates.
Note 2. &arent entity information
Set out below is the supplementary information about the parent entity.
onso)i!ate! statement of -rofit or )oss an! other com-rehensi3e income
&arent
2024
2023
000
000
Profit / ('oss) after income tax
(42,751)
(4,542)
Total comprehensive income
(42,751)
(4,542)

79
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 2. &arent entity information (continued)
4
onso)i!ate! statement of financia) -osition
&arent
2024
2023
000
000
Total current assets
362
161
Total assets
38,589
71,785
Total current liabilities
3,448
1,731
Total liabilities
3,451
1,801
Equity 
   Issued capital
166,285
166,285
   Option reserve
3,213
2,946
   Accumulated losses
(134,360)
(99,247)
35,138
69,984
35,138
69,984
a-ita) commitments  Pro-ert6 -)ant an! e.2i-ment
There were no commitments for the acquisition of property, plant and equipment by the parent entity during the year (2023: 
)il).
ateria) acco2nting -o)ic6 information
The accounting policies of the parent entity are consistent with those of the consolidated entity, as disclosed in note 2, except
for the following:
P
Investments in subsidiaries are accounted for at cost, less any impairment, in the parent entity.
Note 30. nterests in subsidiaries
The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in accordance 
with the accounting policy described in note 2.
%Anership interest
&rincipal place of business /
2024
2023
Name
ountry of incorporation


B D Farm Paris Creek Pty 'td	
Australia
100.00% 
100.00% 
(aggie Beer Products Pty 'td	
Australia
100.00% 
100.00% 
#ampers and Gifts Australia Pty 'td	
Australia
100.00% 
100.00% 
	
(aggie Beer #oldings 'td, B D Farm Paris Creek Pty 'td, (aggie Beer Products Pty 'td, and #ampers and Gifts 
Australia Pty 'td are parties to a deed of cross guarantee under which each company guarantees the debts of the 
others. By entering into the deed, the wholly-owned entities have been relieved from the requirement to prepare a 
financial report and directorsO report under ASIC Corporations (Wholly-owned Companies) Instrument 2016/785.
Note 3. ommitments
Significant capital expenditure contracted for at the end of the reporting period but not recognised as liabilities is as follows:
onsolidated
2024
2023
000
000
a-ita) commitments
Intangible assets
363 
-  

80
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
4
Note 32. ontingent liabilities
The group has given bank guarantees as at 30 %une 2024 of $0.8 million (2023: $0.5 million) to various landlords.
Note 33. Events after the reporting period
On 13 August 2024, the group announced &inda Granges resignation as CEO.
On 1 August 2024, the group announced that it has agreed to settle the Earnout legal case with the former owners of #ampers 
and Gifts Australia (refer to )ote 18 for further details).
On 1 August 2024 the group resolved that Paris Creek Farms (PCF) business is an asset held for sale. An advisor was 
appointed on 28 %une 2024 to consider all options to optimise the value of the PCF business, including initiating an active 
program to locate potential buyers. Financial information relating the PCF for the periods 2024 and 2023 is disclosed as a 
reportable segment in )ote 4 of the financial statements.
On 27 August 2024 the group announced Craig 'outtits resignation as CFO and announced the appointment of Penny 
Diamantakiou as CFO and COO.
)o other matter or circumstance has arisen since 30 %une 2024 that has significantly affected, or may significantly affect the 
consolidated entitys operations, the results of those operations, or the consolidated entitys state of affairs in future financial 
years.
Note 34. Reconciliation of (loss)/profit after income tax to net cash from/(used in) operating activities
onsolidated
2024
2023
000
000
('oss)/profit after income tax benefit for the year
(28,238)
438 
Ad>ustments for:
Depreciation and amortisation
6,080 
4,863 
Impairment of intangible and tangible assets
18,329 
12,500 
Reversal of contingent liability
-  
(14,000)
Gain on recognition of sublease
(168)
-  
Share-based payments / (reversed)
267 
(370)
Interest income classified as financing cashflow
(86)
(116)
Interest expense classified as financing cashflow
252 
136 
Transactions costs, net of gain of disposal
-  
153 
#GA settlement provision and accrued legal costs
2,110 
-  
Change in operating assets and liabilities:
Decrease/(increase) in trade and other receivables
(911)
1,507 
Decrease in inventories
1,733 
2,658 
Increase in deferred tax assets
-  
(1,562)
Increase/(decrease) in trade and other payables
(95)
557 
Decrease in other provisions
(107)
(101)
)et cash from/(used in) operating activities
(834)
6,663 
Note 3. Earnings per share
onsolidated
2024
2023
000
000
arnings -er share for -rofit)oss
('oss)/profit after income tax attributable to the owners of (aggie Beer #oldings 'td
(28,238)
438 

81
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 3. Earnings per share (continued)
44
Number
Number
Weighted average number of ordinary shares used in calculating basic earnings per share
352,439,920
351,324,742
Ad>ustments for calculation of diluted earnings per share:
Options over ordinary shares
9,301,578
10,477,771
Weighted average number of ordinary shares used in calculating diluted earnings per share
361,741,498
361,802,513
ents
ents
Basic earnings per share
(8.012)
0.125
Diluted earnings per share
(8.012)
0.121
cco2nting -o)ic6 for earnings -er share

asic earnings -er share
Basic earnings per share is calculated by dividing the profit attributable to the owners of (aggie Beer #oldings 'td, excluding 
any costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding 
during the financial year, ad>usted for bonus elements in ordinary shares issued during the financial year.
i)2te! earnings -er share
Diluted earnings per share ad>usts the figures used in the determination of basic earnings per share to take into account the
after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the weighted 
average number of shares assumed to have been issued for no consideration in relation to dilutive potential ordinary shares.
Note 36. Share-based payments
Set out below are summaries of options and performance rights outstanding at reporting date:
The options and performance rights hold no voting or dividend rights and are not transferable.
-tions
Set out below is a summary of options outstanding at reporting date:
2024
Balance at 
Expired/ 
Balance at 
Exercise 
the start of 
forfeited/
the end of 
Grant date
*esting date
price
the year
Granted
Exercised
other
the year
16/07/2020
16/07/2020
$0.140 
1,000,000
-
-
-
1,000,000
16/07/2020
16/07/2020
$0.170 
1,500,000
-
-
-
1,500,000
16/07/2020
16/07/2020
$0.190 
1,500,000
-
-
-
1,500,000
28/10/2020
01/07/2021
$0.140 
3,000,000
-
-
-
3,000,000
7,000,000
-
-
-
7,000,000
2023
Balance at 
Expired/ 
Balance at 
Exercise 
the start of 
forfeited/
the end of 
Grant date
*esting date
price
the year
Granted
Exercised
other
the year
16/07/2020
16/07/2020
$0.140 
1,000,000
-
-
-
1,000,000
16/07/2020
16/07/2020
$0.170 
1,500,000
-
-
-
1,500,000
16/07/2020
16/07/2020
$0.190 
1,500,000
-
-
-
1,500,000
28/10/2020
01/07/2021
$0.140 
3,000,000
-
-
-
3,000,000
28/10/2020
01/07/2023
$0.190 
3,000,000
-
-
(3,000,000)
-
10,000,000
-
-
(3,000,000)
7,000,000

82
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Maggie Beer Holdings Ltd
Notes to the financial statements
30 June 2024
Note 36. Share-based payments (continued)
45
Performance rights
Set out below is a summary of the performance rights outstanding at reporting date:
Balance at
Expired/
Balance at
the start of 
forfeited/
the end of
Grant date
Expiry Date
the year
Granted
Exercised
other
the year
01/07/2021
30/06/2024
40,857
-
-
(40,857)
-
01/03/2023
28/02/2024
1,750,000
-
-
-
1,750,000
16/05/2024
31/08/2026
-
2,750,000
-
-
2,750,000
17/05/2024
31/08/2026
-
1,477,273
-
-
1,477,273
20/05/2024
31/08/2026
-
670,455
-
-
670,455
For the options granted, the valuation model inputs used to determine the fair value at the grant date, are as follows:
VWAP
share price
Exercise
Expected
Dividend
Risk-free
Fair value
Grant date
Vesting date
at grant date
price
volatility
yield
interest rate
at grant date
16/07/2020
16/07/2020
$0.225 
$0.150 
90.00% 
-
0.26% 
$0.131 
16/07/2020
16/07/2020
$0.225 
$0.180 
90.00% 
-
0.26% 
$0.121 
16/07/2020
16/07/2020
$0.225 
$0.200 
90.00% 
-
0.26% 
$0.115 
28/10/2020
01/07/2021
$0.321 
$0.150 
90.00% 
-
0.11% 
$0.220 
There are service period and non-market conditions attached to the options issued on 28 October 2020, which require reaching 
trading EBITDA targets each financial year. 
For the performance rights granted during the current financial year, the valuation model inputs used to determine the fair 
value at the grant date, are as follows:
Share price
Expected 
Dividend
Risk-free
Fair value
Grant date
Expiry date
at grant date
volatility
yield
interest rate
at grant date
01/03/2023
28/02/2024
$0.206 
-
-
-
$0.206 
16/05/2024
31/08/2026
$0.073 
70.00% 
-
3.87% 
$0.035 
17/05/2024
31/08/2026
$0.072 
70.00% 
-
3.87% 
$0.034 
20/05/2024
31/08/2026
$0.071 
70.00% 
-
3.90% 
$0.033 
There are service period conditions attached to the performance rights granted, which require remaining employed in current 
position until 31 August 2026 and achieving TSR increase of 10% + CPI over the performance period.
If the Company achieves an increase in total shareholder return (TSR) of 10% + CPI (compounded) for the period from 31 
August 2023 until 31 August 2026 Performance Period, 100% of the Rights will vest. 50% of the Rights will vest if the TSR is 
equal to 5% + CPI (compounded), and if the TSR is between 5% + CPI and 10% + CPI, the Rights will vest on a pro-rata 
basis, i.e. a proportion calculated on a straight line.
The group has recognised in profit or loss share-based payment of $266,961 (2023: loss of $370,000).

83
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Consolidated Entity 
Disclosure Statement
Entity name
Entity type
Place formed /
Country of 
incorporation
Ownership 
interest
%
Tax residency
Maggie Beer Holdings Limited
Body corporate
Australia
100.00% 
Australia
B D Farm Paris Creek Pty Ltd
Body corporate
Australia
100.00% 
Australia
Maggie Beer Products Pty Ltd
Body corporate
Australia
100.00% 
Australia
Hampers and Gifts Australia Pty Ltd
Body corporate
Australia
100.00% 
Australia
Adelaide Hills Dairies Pty Ltd
Body corporate
Australia
100.00% 
Australia
Paris Creek Farms Pty Ltd
Body corporate
Australia
100.00% 
Australia
Allegro Drinks Co Pty Ltd
Body corporate
Australia
100.00% 
Australia

84
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Directors’ Declaration
In the directors’ opinion:
n the attached financial statements and notes comply with the Corporations Act 2001, the Accounting Standards, 
the Corporations Regulations 2001 and other mandatory professional reporting requirements;
n the attached financial statements and notes comply with International Financial Reporting Standards as issued by 
the International Accounting Standards Board as described in note 2 to the financial statements;
n the attached financial statements and notes give a true and fair view of the consolidated entity’s financial position 
as at 30 June 2024 and of its performance for the financial year ended on that date; and
n there are reasonable grounds to believe that the Company will be able to pay its debts as and when they become 
due and payable; and
n the information disclosed in the attached consolidated entity disclosure statement is true and correct.
The directors have been given the declarations required by section 295A of the Corporations Act 2001.
Signed in accordance with a resolution of directors made pursuant to section 295(5)(a) of the Corporations Act 2001.
On behalf of the directors
Susan Thomas
Chair
12 September 2024

85
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
PricewaterhouseCoopers, ABN 52 780 433 757
One International Towers Sydney, Watermans Quay, Barangaroo, GPO BOX 2650, SYDNEY  NSW  2001
T: +61 2 8266 0000, F: +61 2 8266 9999
Level 11, 1PSQ, 169 Macquarie Street, Parramatta NSW 2150, PO Box 1155 Parramatta NSW 2124
T: +61 2 9659 2476, F: +61 2 8266 9999
Liability limited by a scheme approved under Professional Standards Legislation.
Independent auditor’s report
To the members of Maggie Beer Holdings Ltd
Report on the audit of the financial report
Our opinion
In our opinion:
The accompanying financial report of Maggie Beer Holdings Ltd (the Company) and its controlled entities 
(together the Group) is in accordance with the Corporations Act 2001, including:
(a)
giving a true and fair view of the Group's financial position as at 30 June 2024 and of its financial 
performance for the year then ended 
(b)
complying with Australian Accounting Standards and the Corporations Regulations 2001.
What we have audited
The financial report comprises:
•
the consolidated statement of financial position as at 30 June 2024
•
the consolidated statement of changes in equity for the year then ended
•
the consolidated statement of cash flows for the year then ended
•
the consolidated statement of profit or loss and other comprehensive income for the year then ended
•
the notes to the consolidated financial statements, including material accounting policy information and 
other explanatory information 
•
the consolidated entity disclosure statement as at 30 June 2024
•
the directors’ declaration.
Basis for opinion
We conducted our audit in accordance with Australian Auditing Standards. Our responsibilities under those 
standards are further described in the Auditor’s responsibilities for the audit of the financial report section of our 
report.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
opinion.
Independence
We are independent of the Group in accordance with the auditor independence requirements of the Corporations 
Act 2001 and the ethical requirements of the Accounting Professional & Ethical Standards Board’s APES 110 
Code of Ethics for Professional Accountants (including Independence Standards) (the Code) that are relevant to 
our audit of the financial report in Australia. We have also fulfilled our other ethical responsibilities in accordance 
with the Code.

86
MAG G I E  B E E R  H O L D I N G S  LT D   |   A N N UA L  R E P O RT   |   2 024
Our audit approach
An audit is designed to provide reasonable assurance about whether the financial report is free from material 
misstatement. Misstatements may arise due to fraud or error. They are considered material if individually or in 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of 
the financial report.
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the 
financial report as a whole, taking into account the geographic and management structure of the Group, its 
accounting processes and controls and the industry in which it operates.
Audit Scope
Our audit focused on where the Group made subjective judgements; for example, significant accounting 
estimates involving assumptions and inherently uncertain future events.
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of 
the financial report for the current period. The key audit matters were addressed in the context of our audit of the 
financial report as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on 
these matters. Further, any commentary on the outcomes of a particular audit procedure is made in that context. 
We communicated the key audit matters to the Audit and Risk Committee.
Key audit matter
How our audit addressed the key audit matter
Carrying value of goodwill ($18.3 million)
(Refer to note 15)
At 30 June 2024, the Group had $18.3 million of 
goodwill recognised in the consolidated statement of 
financial position, across two Cash Generating Units 
(CGUs). During the year, the Group recognised an
impairment of $13.7 million to goodwill in respect of the
Hampers & Gifts Australia CGU.
The carrying value of goodwill was a key audit matter 
due to:
•
the financial significance of the goodwill balance
to the consolidated statement of financial position;
•
the financial significance of the impairment 
recognised to the consolidated statement of profit 
or loss and other comprehensive income;
•
the level of judgement involved in assessing the 
recoverable amount of goodwill including 
estimating cash flow forecasts, the discount rate 
and long-term growth rate.
We performed the following procedures, amongst
others:
•
Assessed the accuracy of the cash flow
forecasts by comparing prior budgets to actual 
performance.
•
Considered whether cash flow forecasts used 
in the impairment models were reasonable by 
comparing to latest Board approved budgets,
business plans, historical results and other 
supporting evidence.
•
Tested the mathematical accuracy of the 
impairment models.
•
Together with valuation experts, assessed the 
appropriateness of the discount rate and long-
term growth rate by comparing to observable 
market data.
•
Assessed the reasonableness of the 
disclosures made in note 15 in light of the 
requirements of Australian Accounting 
Standards.

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Key audit matter
How our audit addressed the key audit matter
Carrying value and classification of property, plant 
& equipment - Paris Creek Farms
(Refer to note 4, 13, 33) 
Paris Creek Farms continued to be loss making which 
triggered an impairment assessment of its property, 
plant and equipment during the year.  As a result, the 
Group recognised an impairment of $4.6 million.
Carrying value and classification of property, plant & 
equipment at Paris Creek Farms was a key audit 
matter due to:
•
the financial significance of property, plant and 
equipment to the consolidated statement of 
financial position;
•
the financial significance of the impairment 
recognised to the consolidated statement of 
profit or loss and other comprehensive 
income; and
•
uncertainty over the outcome of the strategic 
review of Paris Creek Farms.
We performed the following procedures, amongst
others:
•
Assessed the valuation performed by
management’s expert by considering the
relevance and reasonableness of significant 
assumptions and methods used and
comparing data to observable market 
transactions.
•
Assessed the competence of management’s 
expert by reviewing the qualifications and 
experience of the valuer.
•
Tested the mathematical accuracy of the
property, plant and equipment impairment 
calculation.
•
Read meeting minutes and held inquiries with 
management and the Board to understand 
plans for Paris Creek Farms.
•
Assessed the reasonableness of the 
disclosures made in note 33 in light of the 
requirements of Australian Accounting 
Standards.
Other information
The directors are responsible for the other information. The other information comprises the information included 
in the annual report for the year ended 30 June 2024, but does not include the financial report and our auditor’s 
report thereon.
Our opinion on the financial report does not cover the other information and accordingly we do not express any 
form of assurance conclusion thereon through our opinion on the financial report. We have issued a separate 
opinion on the remuneration report.
In connection with our audit of the financial report, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial report or our knowledge 
obtained in the audit, or otherwise appears to be materially misstated.
If, based on the work we have performed on the other information that we obtained prior to the date of this 
auditor’s report, we conclude that there is a material misstatement of this other information, we are required to 
report that fact. We have nothing to report in this regard.

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Responsibilities of the directors for the financial report
The directors of the Company are responsible for the preparation of the financial report in accordance with 
Australian Accounting Standards and the Corporations Act 2001, including giving a true and fair view, and for 
such internal control as the directors determine is necessary to enable the preparation of the financial report that 
is free from material misstatement, whether due to fraud or error.
In preparing the financial report, the directors are responsible for assessing the ability of the Group to continue as 
a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or to cease operations, or have no realistic 
alternative but to do so.
Auditor’s responsibilities for the audit of the financial report
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free from 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance 
with the Australian Auditing Standards will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of the financial report.
A further description of our responsibilities for the audit of the financial report is located at the Auditing and 
Assurance Standards Board website at: https://www.auasb.gov.au/admin/file/content102/c3/ar1_2020.pdf. This 
description forms part of our auditor's report.
Report on the remuneration report
Our opinion on the remuneration report
We have audited the remuneration report included in the directors’ report for the year ended 30 June 2024.
In our opinion, the remuneration report of Maggie Beer Holdings Ltd for the year ended 30 June 2024 complies 
with section 300A of the Corporations Act 2001.
Responsibilities
The directors of the Company are responsible for the preparation and presentation of the remuneration report in 
accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an opinion on the 
remuneration report, based on our audit conducted in accordance with Australian Auditing Standards. 
PricewaterhouseCoopers
Paddy Carney
Sydney
Partner
12 September 2024

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Additional Securities 
Exchange Information 
ADDITIONAL SECURITIES EXCHANGE INFORMATION 
In accordance with ASX Listing Rule 4.10, the Company provides the following information to shareholders not elsewhere 
disclosed in this Annual Report. The information provided is current as at 21 August 2024 (Report Date).  
CORPORATE GOVERNANCE STATEMENT
The Company’s directors and management are committed to conducting the Group’s business in an ethical manner and 
in accordance with the highest standards of corporate governance. The Company has adopted and substantially complies 
with the ASX Corporate Governance Principles and Recommendations (Fourth Edition) (Recommendations) to the extent 
considered appropriate to the size and nature of the Group’s operations. 
The Company has prepared a statement which sets out the corporate governance practices that were in operation 
throughout the financial year for the Company, identifies any recommendations that have not been followed, and provides 
reasons for not following such recommendations (Corporate Governance Statement). 
In accordance with ASX Listing Rules 4.10.3 and 4.7.4, the Corporate Governance Statement will be available for review 
on the Company’s website (https://www.maggiebeer.com.au/investor-info/corporate-governance) and will be lodged 
together with an Appendix 4G with ASX at the same time that this Annual Report is lodged with ASX. The Appendix 4G will 
particularise each recommendation that needs to be reported against by the Company, and will provide shareholders with 
information as to where relevant governance disclosures can be found.
The Company’s corporate governance policies and charters are all available on its website (https://www.maggiebeer.com.
au/investor-info/corporate-governance). 
Number of Holdings of Equity Securities 
As at the Report Date, the number of holders in each class of equity securities on issue in Maggie Beer Holdings Ltd 
is as follows:
Class of Equity Securities
Number of holders
Fully paid ordinary shares
2,628
Options exercisable at $0.15 and expiring 28 October 2024
1
Options exercisable at $0.18 and expiring 28 October 2024      
1
Options exercisable at $0.20 and expiring 28 October 2024
1
Performance Rights 
3
Voting Rights of Equity Securities
The only class of equity securities on issue in the Company which carry voting rights is ordinary shares.
As at the Reporting Date, there were 2,775 holders of a total of 354,189,920 ordinary shares of the Company. The voting 
rights attaching to the ordinary shares as set out in clause 20 of the Company’s constitution are that every member who is 
present at a general meeting and entitled to vote:
n on a show of hands, has one vote;
n on a poll, has one vote for each fully paid share the member holds; and
n in the case of a partly paid share, that fraction of a vote equivalent to the proportion which the amount paid up (excluding 
any amount credited as paid up) on that partly paid share bears to the total issue price of that share. Amounts paid in 
advance of a call are ignored when calculating the proportion.

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Distribution of Holders of Equity Securities 
The distribution of holder of equity securities on issue in the Company as at the Report Date is as follows:
Ordinary Fully Paid Shares
Range
Total Holders
Units
% of Issued Capital
1 – 1,000
876
176,871
0.05
1,001 – 5,000
675
1,811,091
0.51
5,001 – 10,000
288
2,221,885
0.63
10,001 – 100,000
599
20,241,405
5.71
100,001 and over
190
329,738,668
93.10
Total
2,628
354,189,920
100
Unmarketable Parcels
The number of holders of less than a marketable parcel of ordinary shares based on the closing market price as at the 
Report Date is as follows:
Unmarketable Parcels
Minimum Parcel Size
Holders
Units
Minimum $500 parcel at $0.065 per unit
7692
1,693
2,870,016
Substantial Shareholders 
As at the Report Date, the names of the substantial holders of Maggie Beer Holdings Ltd and the number of equity securities 
in which those substantial holders and their associates have a relevant interest, as disclosed in substantial holding notices 
given to the Company, are as follows:
Substantial Shareholder
Number of Shares 
Percentage
Perennial Value Management Ltd
51,488,054
14.65% 
David Morgan Investments Pty Ltd 
25,796,483
7.28%
Rubino Group Pty Ltd 
25,465,386
7.19%
Emily McWaters Investments Pty Ltd < Emily McWaters Invest A/C>
20,417,986
5.76%
Geoff Wilson
17,982,402
5.07%

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Twenty Largest Holders of Quoted Equity Securities 
The Company only has one class of quoted securities, being ordinary shares. The names of the 20 largest holders of ordinary 
shares, and the number of ordinary shares and percentage of capital held by each holder is as follows:
Ordinary shares
Number 
held
% total shares
issued
HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED
58,811,624
16.605%
DAVID MORGAN INVESTMENTS PTY LTD 
25,796,483
7.283%
RUBINO GROUP PTY LTD 
25,465,386
7.190%
EMILY MCWATERS INVESTMENTS PTY LTD 
20,417,986
5.765%
DYNASTY PEAK PTY LTD 
17,982,402
5.077%
UBS NOMINEES PTY LTD
14,323,564
4.044%
MUTUAL TRUST PTY LTD
12,107,075
3.418%
BNP PARIBAS NOMINEES PTY LTD 
9,781,304
2.762%
SIEANA PTY LTD
9,490,968
2.680%
BNP PARIBAS NOMS PTY LTD
8,803,022
2.485%
AMK INVESTMENTS (WA) PTY LTD 
7,700,000
2.174%
MINEHAN SUPER PTY LTD 
7,500,000
2.118%
BICKFORDS (AUSTRALIA) PTY LTD
7,425,483
2.096%
CITICORP NOMINEES PTY LIMITED
6,377,058
1.800%
BEER FAMILY HOLDINGS PTY LTD 
5,873,685
1.658%
BUDUVA PTY LTD 
5,000,000
1.412%
BUNGEELTAP PTY LTD 
4,705,248
1.328%
J P MORGAN NOMINEES AUSTRALIA PTY LIMITED
4,092,241
1.155%
C & M BEER NOMINEES PTY LTD 
3,562,356
1.006%
AMAK PTY LTD 
3,098,119
0.875%
TOTAL SECURITIES OF TOP 20 HOLDINGS
258,314,004
72.931%
TOTAL SECURITIES 
354,189,920

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Unquoted Equity Securities
The number of each class of unquoted equity securities on issue, and the number of their holders, are as follows:
Class of Equity Securities
Number of unquoted Equity Securities
Number of holders
Options
13,500,000
2
Performance Rights
4,897,728
3
There are no persons who hold 20% or more of equity securities in each unquoted class other than under an employee 
incentive scheme.
On Market Buyback
There is no current on-market buy-back program in place. 
Issues of Securities
There are no issues of securities approved for the purposes of item 7 of section 611 of the Corporations Act which have not 
yet been completed.
Securities purchased on-market
No securities were purchased on-market during the reporting period under or for the purposes of an employee incentive 
scheme or to satisfy the entitlements of the holders of options or other rights to acquire securities granted under an 
employee incentive scheme.   
Stock Exchange Listing
Maggie Beer Holdings Limited’s ordinary shares are quoted on the Australian Securities Exchange (ASX issuer code: MBH).
Other Information
Registers of securities are held by Boardroom Pty Limited, Level 8, 210 George Street Sydney NSW 2000.

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ABN 69 092 817 171
maggiebeerholdings.com.au