Quarterlytics / Technology / Hardware, Equipment & Parts / MIND Technology, Inc. / FY2023 Annual Report

MIND Technology, Inc.
Annual Report 2023

MIND · NASDAQ Technology
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Ticker MIND
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Sector Technology
Industry Hardware, Equipment & Parts
Employees 146
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FY2023 Annual Report · MIND Technology, Inc.
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Better, faster, 
always
Annual Report 

and Accounts  20
23

Overview and 
introduction

What we do

People aren’t rational but we are fairly 

predictable. MindGym uses the best 

behavioural science from the past 30 years to 

identify how to change the way people think, 

feel and behave. We offer solutions based 

on facts not fads. This often challenges 

conventional views which makes MindGym 

a market disrupter. What matters above all 

is that it works. We invest significantly in 

the scientists that lead our cutting-edge, 

data-based innovation.

Why invest in MindGym?

Products we offer

Digitally enabled revenues 

 Virtual live deliveries

 Digital products, including 
1:1 coaching, >100 self-taught 
eWorkouts, diagnostics (beta in FY24)

Non-digital revenues 
 In-person deliveries

 Design, Advisory, and Other

Compelling 
market

Highly disaggregated $370bn 
Learning and Development 
market with huge 
growth opportunities.

Client choice

Preferred by the world’s best 
companies – 60% of the FTSE 
100 and 55% of the S&P 100.

23-year library 
of Innovative IP

A comprehensive package of 
content supported by data and 
science, covering all aspects of 
the Human Capital market.

Delivery at scale

Hundreds of coaches in over 
40 countries – MindGym has 
a proven unique ability to 
deliver programmes to tens 
of thousands of employees, 
virtually, face to face and 
hybrid around the world.

Proven  
track record

Historically, strong double-
digit revenue CAGR. Profits 
significantly increased in 
FY23 as we leverage our pivot 
to digital.

£20m investment 
in Digital

Half-way through our pivot 
to Digital. Library of over 100 
bite-size self-taught eWorkouts 
launched; Performa 1:1 digital 
coaching platform launched based 
on performance improvement not 
therapy; Diagnostics platform in 
beta testing for FY24.

1  |  MindGym plc  

Annual Report and Accounts 2023 Strategic report

01

Governance

02

Financial statements

03

Contents

Strategic 
report

01

Governance

02

Financial 
statement

03

Independent  
auditor’s report

Company financial 
statements

Notice of AGM

103

109

149

Directors and advisors

157

Board of  
Directors overview 

Corporate  
governance report 

Composition of 
the Board

Audit & Risk  
Committee report

Remuneration report

Directors’ report

61

65

67

73

77

93

Statement of Directors’ 
Responsibilities

99

FY23 Overview  
and highlights 
(Financial and KPIs)

Statement of the 
Board Chair

CEO’s review

Market trends 
and opportunity

Business model 
and strategy

Client case study: 
Winning healthy  
minds with Sanofi

Financial review

Sustainability:

•  Environmental 
considerations

•  Social engagement

•  DE&I

•  S172 statement 

Risk management:

•  Principal risks  

5

9

13

17

19

21

25

33

41

45

46

and uncertainties 

51

Client case study: 
Leading in times of rapid 
change with Burberry

55

MindGym plc | 2

Annual Report and Accounts 2023Strategic report

01

02

03

Strategic 
report

3 | MindGym plc 

Annual Report and Accounts 2023 

Governance01Financial statements01

FY23 Overview and highlights 
(Financial and KPIs) 

Statement of the Board Chair

CEO’s review

Market trends and opportunity

Business model and strategy

Client case study: Winning 
healthy minds with Sanofi

Financial review

Sustainability:

• Environmental considerations

• Social engagement

• DE&I

• S172 statement 

Risk management:

5

9

13

17

19

21

25

33

41

45

46

• Principal risks and uncertainties  51

Client case study: Leading in times 
of rapid change with Burberry

55

Annual Report and Accounts 2023

MindGym plc  |  4

FY23 Overview and highlights 
Financial and KPIs

Double-digit revenue growth in FY23, driven 
by large framework agreements and an 
increasingly strong team. Our investments 
made to date for scalable growth are starting 
to provide a return and the pace of our digital 
pipeline development has accelerated.

Octavius Black
Chief Executive Officer 

5 | MindGym plc 

Annual Report and Accounts 2023 

FY23 Overview and highlights

+24%

48.7

+13%

55.0

Revenue

Total revenue analysis

48.2

-18%

39.4

)

m
£
(

e
u
n
e
v
e
R

60

50

40

30

20

10

0

FY20

FY21

FY22

FY23

Revenue growth

Revenues of £55.0m were up 13% on FY22, despite global economic tailwinds throughout the year. MindGym’s FY23 revenues 
benefited from (among others) the impact of our largest ever framework agreement awarded in H1 FY23 with a global energy 
company, with revenues anticipated to be in excess of £10m over the next 24 months; H2 FY23 also saw an initial framework 
win with an automotive manufacturer which is forecast to generate significant revenues over the next 18 months.

Regional analysis

Product analysis

US

£31.3m
+8%

EMEA

£23.7m
+20%

)

%

(

x
i
m
e
u
n
e
v
e
R

100

80

60

40

20

0

2
5

12

9

15

57

6

2

8

16

13

55

7

1
6

11

11

64

3
1
6

13

17

60

FY20

FY21

FY22

FY23

Delivery

Design

Digital

Licensing and 
certification

Advisory

Other

MindGym has seen double-digit growth across EMEA and strong 
single-digit growth in the US, which has also benefited from 
the impact of FX. Growth has also been fuelled by the impact 
of the significant framework agreement won in H1 FY23, and 
continued strengthening of the management team in the year.

Delivery revenues has continued to grow against FY22, 
however this has been overshadowed by the significant growth 
of Design and Advisory, which reflects the large framework 
agreements MindGym has won in FY23. High D&A revenues 
are a strong signal for future delivery revenues.

MindGym plc  |  6

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01 
 
 
Profitability

7.8

6.6

)

m
£
(

8

7

6

5

4

3

2

1

0

-1

5.3

3.0

0.3

1.6

-0.5

1.2

FY20

FY21

FY22

FY23

PBT

EBITDA (Adjusted EBITDA in FY20/FY21)

Profit before tax of £3.0m is a £3.4m increase on FY22. FY23 PBT margins were up +638 bpts on FY22, reflecting in equal 
parts growth leverage, ongoing savings programmes across the business and the implementation of a shared service centre 
midway through the year. Management’s ongoing actions will continue to see margin improvement in FY24 and FY25 from 
these three levers.

Cash and cash equivalents

136%

418%

16.0

16.8

18

16

14

12

10

8

6

4

2

0

95%

10.0

83%

7.6

FY20

FY21

FY22

FY23

Period end Cash balance

Cash conversion (Adjusted cash conversion in FY20/FY21)

Cash and cash equivalents have decreased from £10.0m in FY22 to £7.6m at the end of FY23, including the £4.9m investment 
in digital capital expenditure in FY23. H2 FY23 cash growth was £3.1m vs a -£2.0m decline in H2 FY22.

7  |  MindGym plc  

Annual Report and Accounts 2023 Governance

02

Financial statements

03

FY23 Overview and highlights

Shareholder return

5.22

)
e
c
n
e
p
(

6

5

4

3

2

1

0

2.84

1.59

0.30

FY20

FY21

FY22

FY23

Diluted EPS

Growth in Diluted EPS during FY23 is due to both to the increase in profitability 
in the year and ongoing R&D tax savings, resulting in a diluted EPS of 2.84p 
(FY22: 1.59p). 

MindGym plc  |  8

Annual Report and Accounts 2023Strategic report01 
Statement of 
the Board Chair 

MindGym’s purpose is to partner with the world’s 
best companies and help them optimise their 
Human Capital.

This year, has seen broad economic headwinds across 
many industries arising from cost of living pressures, 
rising interest rates, high inflation and low economic 
growth. Whilst this creates pressure and uncertainty 
for our clients and their employees, the resultant 
restructuring and reorganization by businesses has 
created opportunities for MindGym, evidenced by the 
significant framework activity we have secured, and 
MindGym has continued to prosper accordingly.

At the start of the year we moved into an endemic 
state of COVID-19 and welcomed a return to more 
face-to-face gatherings, both internally and also with 
our clients who represent 60% of the FTSE100 and 
55% of the S&P100. We have also increased the level of 
engagement with our investors and wider stakeholders 
with the addition of an ‘Investor Meet Company’ event 
in December 2022. 

Return to profitability despite the 
uncertain environment 
I am pleased to report a return to profitability 
driven by scalable growth and operational 
efficiencies in FY23, even amidst the uncertainty 
of the current environment. Our data and 
strategic focus lead us to believe that these trends 
will continue into FY24 and beyond. 

9  |  MindGym plc  

Annual Report and Accounts 2023 Strategic report

01

02

03

Statement of the Board Chair

MindGym is well placed for significant 
value growth in the coming years.
Ruby McGregor-Smith
Board Chair 

Annual Report and Accounts 2023

MindGym plc | 10

01Financial statementsGovernanceAccelerating both our Core and 
Digital strategies 
We have made significant strategic progress, focusing 
on both Core and Digital products.

MindGym has leveraged its innovative, ever-growing 
science-based IP in Human Behavioural Change, and 
our close working relationships with the world’s 
leading businesses to increase our share of Learning 
and Development (‘L&D’) budgets with notable large 
framework wins driving growth. FY23 also saw some 
important strengthening of the leadership team in 
EMEA, which has shown increased growth rates in the 
second half, and recently in the Americas. 

Additionally, we expanded our digital offerings as 
we continue to build an integrated Behaviour Change 
Platform (‘BCP’) to better serve our clients’ data 
and learning needs. We saw steady progress as we 

continue to build the BCP. Digitally-enabled revenues 
of £37.6m grew by 1 per cent vs FY22, representing 
68% of revenues (FY22: 77%) as we saw increases 
in face-to-face deliveries with the lifting of COVID 
restrictions. Pure digital revenues are a growing 
segment of this, and increased their product mix to 
13% of Group revenue vs 11% in FY22.

The Board 
We maintain a significant breadth of experience across 
our Board, which has remained unchanged since the 
prior year. We would like to extend congratulations 
to our Independent Non-Executive Director Sir 
Trevor Phillips, who received a knighthood for his 
services to equality and human rights in the 2023 
New Year Honours list, and to Octavius Black, our 
Co-Founder & CEO, who received a CBE for his services 
to entrepreneurship, business, life sciences and 
community during the year. 

Return to profitability  
despite the uncertain 
environment 
Ruby McGregor-Smith

11 | MindGym plc 

Annual Report and Accounts 2023 Dividend 
No dividend has been paid or proposed for the year 
ended 31 March 2023. The Board will continue to 
keep the appropriateness of dividend payments under 
periodic review and will next provide an update at the 
time of the H1 FY24 interim results announcement.

Outlook 
The long term drivers of the Global ’human 
performance’ market are very attractive. In the 
short to medium term, given the macro-economic 
challenges, we anticipate some cautiousness from 
clients, however our data-backed insights and 
solutions continue to demonstrate value to our 
diversified client base. We expect to make further 
progress in FY24, with the investments we have made 
to date delivering scalable growth. 

Statement of the Board Chair

Ruby McGregor-Smith
Board Chair

12 June 2023

MindGym plc  |  12

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01CEO’s review

The talent agenda has never been more central. 
Companies are facing a shifting macro environment 
and fundamental changes due to globalisation, 
COVID’s transformation of the workplace, the 
navigation of the great resignation, and increasing 
stakeholder pressures on issues such as ESG and 
corporate behaviour. 

These factors are impacting our clients’ core business 
KPI’s such as engagement, retention, and quality, and 
therefore, represent a significant business challenge 
to their success.

MindGym has a strong reputation built over 21 years of 
IP and content, tested on over five million members, 
and consistently delivers programmes to client 
populations in excess of 10,000 members at a time, 
in over 40 countries across the world. Along with an 
incredible team generating market-leading IP, our 
digital products journey is progressing well, providing 
greater access, and more data, as we head towards 
the BCP.

Growing profitably 
MindGym partners with the world’s foremost 
companies to optimise their human capital. The 
market for our services is vast, growing rapidly, and 
highly fragmented. 

Our historic strategic investments are now seeing 
scalable growth and increasing profitability, and 
the pace of our digital pipeline development has 
accelerated with a reduction in the required uplift 
in Capex spend in FY24. 

Strategic 
In FY23, we made significant progress with our 
strategy of growing our share of L&D budgets and 
building the digital BCP. 

Growth in our core business 
Crystal Metcalfe joined as Managing Director of our 
EMEA business in Q1 FY23 which has seen regional 
growth reach 20% in FY23. This reflects general 
improvements across all practices, and notable 
recent successes in large framework agreements – 
in particular the +£10m global energy framework 
we announced at the half year. 

13  |  MindGym plc  

Annual Report and Accounts 2023 Strategic report

01

02

03

CEO’s review

We are leveraging our investment 
to grow more profitably.
Octavius Black
Chief Executive Officer

Annual Report and Accounts 2023

MindGym plc | 14

01Financial statementsGovernanceAccelerated digital product 
development
We have made considerable progress as we 
continue to build the MindGym’s BCP: 

•  100+ bite size eWorkouts for self-paced 

digital learning enhanced to deliver greater 
accessibility with further content and UX 
improvement in FY24

•  Performa, our 1:1 coaching product supported 
by our proprietary coaching methodology and 
custom digital platform, was fully launched at 
our CHRO summit alongside the publication of 
our new research paper ‘Precision Coaching: 
better, faster, always whatever your goal’. 
We will continue to add new features and UX 
enhancement through FY24

•  We are developing MindGym proprietary 

organisational diagnostics which we will be 
beta testing in FY24 with a view to launch in 
FY25. This is alongside integration of our 10X 
individual diagnostics

•  By acquiring the rights to a diagnostics 

platform, we have enabled an accelerated 
journey to our self-serve platform, which we 
plan to launch by the end of FY24 – 18 months 
ahead of schedule

•  We continue to anticipate the integration 

of live delivery and all our digital solutions 
in our Behavioural Change Platform, which 
is the critical key to unlocking Data and 
the significant value proposition that 
this represents

More recently, Cindy Steagall joined our US business 
as Executive Vice President at the end of the financial 
year. In FY23, the US business grew by 8%, benefitting 
from FX impact. We have every confidence that US 
performance will continue to improve, and note that 
there are some early favourable tailwinds, including 
the award of an initial framework agreement with a 
large automotive company at the end of the year. 

We continue to lead in innovation and remain 
the global leader with our clients 
At the end of FY22 we launched our Leadership 
Point of View (‘POV’) with the related whitepaper 
launched at the start of FY23. Our new Wellbeing POV 
(‘Wellworking’) was launched during H1 FY23; the 
whitepaper will be published during H1 FY24, when we 
will also be launching a series of new Wellworking live 
and eWorkout products. 

In May, we hosted the world’s largest gathering 
of c.160 CHROs and their deputies at our ‘CHRO 
Summit’ at the Royal Opera House in London, where 
we discussed the latest trends in the HCM market. 
The depth and breadth of attendance underscores the 
value our clients see in the innovative solutions that 
MindGym brings to this sector. At this event, we also 
launched our Precision coaching whitepaper, in line 
with the full scale launch of Performa.

We are leveraging our investment to grow 
more profitably 
In FY23, the Company returned to profit before 
tax, with EBITDA margins of 10% (FY22: 3%). 
Our investments of prior years in people, processes 
and systems should support continuing financial 
performance improvement through FY24 and beyond. 

 A great example of this is our new shared service 
centre (‘SSC’) in Gateshead, which has been enabled 
by our operations and system investments. This is 
significantly improving the quality of our deliveries, 
whilst increasing the scalability of our business 
model. Enhanced client satisfaction and freed up 
resources pave the way for greater value creation 
and improved profitability.

15  |  MindGym plc  

Annual Report and Accounts 2023 CEO’s review

High-performance culture 
I am immensely grateful to our determined team 
whose spirit, ingenuity and generosity has set 
MindGym up not only for the success of today, but 
to transform how millions of people employed by 
our clients will think, feel and behave for years to 
come. We strive to make sure our people work with 
a resilient mindset whilst we also empower them 
by ensuring we invest significantly in learning and 
development, using internal and external resources 
where appropriate. We also sponsor colleagues 
in their masters, doctorates and a range of other 
external qualifications.  

We benefit from and remain deeply committed to the 
diversity of our organisation. We maintain an internal 
DE&I committee consisting of employees across the 
business, geared at implementing best practice across 
MindGym as a whole. 

ParentGym
MindGym has a strong track record with all our 
stakeholders. In 2009, we launched ParentGym, a 
programme providing free training to parents of 
children aged 2-11, and in FY23, we ran sessions with 
over 650 families with the aim of helping them to 
grow our next generation. This included a partnership 
with the Prison Advice and Care Trust (PACT) and 
running a bespoke programme to support parents in 
prison and their families. Many of our employees use 
their charity days to support PACT and other charities. 

Looking ahead  
Notwithstanding continued economic uncertainty, 
our investments made to date for scalable growth are 
starting to provide a return, underpinned by the award 
of significant framework agreements and the pace of 
our digital pipeline development. With the addition of 
diagnostics products in FY24 we are accelerating our 
journey towards a fully integrated Behavioural Change 
Platform (‘BCP’). We are confident that organisations 
will increasingly turn to MindGym and our unique 
portfolio of proven solutions to address their talent 
and culture challenges. 

The opportunity is immense and we are ready to 
realise it. 

Octavius Black
Chief Executive Officer

12 June 2023

MindGym plc  |  16

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Market trends 
and opportunity
Delivering growth across 
our markets

The global Learning and Development 
market is $370bn, of which circa 40% is 
outsourced to third-party providers. Of 
this market, 70% is in Europe and North 
America, which is anticipated to grow at 
circa 4% CAGR over the next five years.

The market is highly fragmented with more learning and development 
consultancies in the UK than hairdressers. A client’s L&D budget is siloed 
across large numbers of suppliers with overlapping and conflicting 
concepts and messages, resulting in expensive and wasteful purchasing, 
with limited data and no visibility of the overall impact. 

17 | MindGym plc 

Annual Report and Accounts 2023 

Strategic report

Governance

02

Financial statements

03

Market trends and opportunity

3 drivers of success in this market:

Large framework 
agreements in FY24

We are seeing increased integration in this 
market, with increasing numbers of global 
frameworks covering most if not all of the 
following: in-person and virtual delivery, 
self-taught online learning and one-to-one 
coaching and diagnostics. There are very few 
companies who have the ability to combine 
all of these elements with scaleable delivery 
to 10,000 members in up to 40 countries.

The 3rd party cost is substantially less 
than 50% of the full cost of implementing 
a major client framework, and a fraction 
of the required benefit. With increasing 
scale comes increasing risk. Clients need a 
supplier that is at the cutting edge of human 
capital IP. They need to know that their 
organisational change projects will work, 
and that the IP behind it is based on clear 
science, data and KPI’s.

Data and digital integration is the 
differentiator and increasingly the future. 
Data helps a business understand why its 
team in Pennsylvania is growing faster 
than its team in Prague. It highlights the 
behavioural gaps that exist and, with an 
integrated business, points to the solutions 
that will close them. It shows where a 
company should invest, and proves the ROI 
of that investment.

In addition to the significant framework 
agreement highlighted in the first half of FY23 
(energy company), we have recently secured 
a framework that we anticipate will deliver 
significant revenues over the coming 18 months 
(automotive). We have a proven ability to deliver 
both in-person and virtually to employee groups 
in excess of 10,000 people – with tailored and 
bespoke mixes of live delivery, one-to-one 
coaching, supported by diagnostics and self-
taught programmes.

+20 years of IP

We continue to innovate and make a difference for 
our clients. The most recent example can be seen 
with our Wellbeing work with Sanofi as seen on 
page 21.

In recent years, 

>$1b

has been invested 
into digital one-to 
-one coaching

However, methodology is the key to success 
in coaching, and the Precision coaching 
methodology is MindGym’s differential. We 
have recently partnered with Burberry and 
successfully used Performa to help improve the 
leadership in their organisation. Impact results 
can be found on pages 57 to 58.

Clients are looking for financially stable, strong IP, a 
track record with clients, the ability to deliver hybrid 
at scale across the globe and a full gamut of digital 
solutions driven by integrated solutions and data. 
Nobody else has this. Digital specialists can’t deliver 
live across the globe. Delivery specialists don’t have 
meaningful IP and definitely can’t do digital.

MindGym is the exception. A proven business with 
over 20 years of strong performance and data driven 

IP. Unparalled client experience working with 60% of 
the FTSE 100 and 55% of the S&P 100. The world’s best 
human capital content and solutions, with a proven 
ability to deliver at scale globally. A £20m investment 
in digital products, which has already achieved hybrid 
delivery at scale, with more than 100 self-taught digital 
solutions, a newly launched digital coaching platform, 
the best (validated) diagnostic IP in the world, and a 
roadmap to the only Behavioural Change Platform.

Annual Report and Accounts 2023

MindGym plc | 18

01Behavioural Change 
Platform (‘BCP’)

D ATA & INTEGRATION

INNOVATION
Continuously adding 
new proprietary 
products

Business model 
and strategy

Our goal is to equip ambitious companies, 
and ultimately their members, to be ready for 
tomorrow. We do this by transforming how 
people think, feel and behave at work, using 
the latest evidence-based techniques from 
behavioural science. Our main approach to 
supporting organisational change is partnering 
with a company’s HR function.

Over the past 20 years, we’ve developed evidence-
based solutions for improving leadership, performance, 
diversity and inclusion, wellbeing, ethics and customer 
experience. These solutions include over 100 product 
topics, such as giving feedback, leading inclusively and 
managing stress.

Each topic contains learning that can be provided 
across both bite-size segments, such as 45 minutes 
and longer, three-hour training sessions, tailored to 
suit our member’s needs.

The pandemic accelerated the adoption of new 
learning technologies by individuals and organisations. 
MindGym is well positioned to capitalise on this 
by offering digitally enabled live experiences, fully 
stand-alone digital learning, our digitally enabled 1:1 
precision coaching proposition and the development 
of our diagnostics (both Organisational and Individual) 
and data proposition. All this supports our vision of 
data-informed, real-time personalised support and 
development. The data these products generate enables 
insight for products and clients, and improved learning 
for participants.

After the beta launch of Organisational diagnostics at 
the end of FY24, as well as the launch of Individual 
diagnostics in FY25, we will then begin to integrate all 
digital products into one Behavioural Change Platform.

19  |  MindGym plc  

Annual Report and Accounts 2023 Business model and strategy

CLIENTS
Building relationships
with FTSE 100 & 
Fortune 1000

D ATA & INTEGRATION

One to Many

In the workflow

M E MBER

On Demand

P

E

R

S

ON A L I

S

N
O
A TI

Diagnostics1

One to One

SCALABLE OPERATIONS
Global processes enabled by data and systems

1 beta testing now and due for launch in FY24

MindGym plc  |  20

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Winning healthy 
minds with Sanofi 
Client case study

Global healthcare company 
Sanofi exists to prevent, treat 
and cure illness and disease 
throughout life. 

With more than 100,000 employees across more 
than 90 countries, Sanofi improves the health of 
communities and finds new solutions for patients. 
It does this by combining breakthrough science with 
advanced technology. 

In 2020, Sanofi embarked on a six-year ‘Play to Win’ 
strategy, setting out to create an environment where 
everyone can bring their best version of themselves to 
work. In order to transform the practice of medicine, 
Sanofi wanted to create new behaviours, new ways of 
working and a new organisation. Growth, innovation 
and efficiency would be accelerated and organisational 
structure and culture reinvented. 

The challenge 

As part of the ‘Play to Win strategy’, MindGym 
was brought on board as a partner to help Sanofi 
implement a new wellbeing development framework, 
with the objective of reinforcing both healthy minds 
and a healthy working culture at Sanofi. 

Sanofi was looking for a scalable, flexible approach, 
which would help employees, people managers and 
executive leaders develop strategies to improve their 
own wellbeing across a number of different areas: 

Healthy minds  
- Sanofi wanted to transform: 

Healthy working culture  
- Sanofi wanted to transform: 

•  Purpose & motivation (identifying individual 
purpose & drivers to enhance performance) 

•  EQ & empathy (awareness of others to support 
each other / encourage better connections) 

•  Resilience & energy (managing 

•  Inclusive leadership (leveraging diverse 

energy effectively) 

•  Personal effectiveness (smarter working tools 

perspectives and collaboration to do more 
& better) 

for an accelerated/digital context) 

•  Play to Win Behaviours (recognising and 

•  Mindfulness (creating space & reflection to 

support personal perspective with self & others) 

promoting PTW behaviours) 

21  |  MindGym plc  

Annual Report and Accounts 2023 Client case study

The solution 

Together, Sanofi execs and MindGym co-created the 
‘Winning Healthy Minds’ programme to provide a 
best-in-class behaviour change programme of live 
sessions, eWorkouts and engagement comms at all 
company levels. They started by creating and testing 
a pilot programme and conducting a Focus Group for 
those taking part. 

Following on from the pilot, MindGym incorporated 
solutions to address both illbeing (reducing the risk 
of burnout) and wellbeing (energising and engaging 
those who were ready to thrive) at all levels of 
the business: 

•  Executive leadership: MindGym worked with 

Sanofi’s executive leaders to unlock WellworkingTM 
through the identification and mitigation of illbeing, 
and driving wellbeing. 

•  People Managers: Winning Healthy Minds 

empowered managers to learn to spot the signs 
of and prevent burnout, while energising and 
reinvigorating teams. 

•  Employees: Winning Healthy Minds equipped all 

Sanofi employees with a self-driven journey to build 
skills in personal resilience and energy management, 
supported by manager coaching. 

Executive Leaders

1 x Kick-off

Unlocking  
wellworking 

Building  
resilient teams

Exec Nudge 3

Engagement 
comms

Self-
assessment

Exec Nudge 1 

Exec Nudge 2 

People Managers

Leading well

Well balanced 

Bounce back

Ongoing Nudges x5

Engagement 
comms

Self-
assessment

Sorted for stress 

Energise

Activation 
pack

2 x eWorkouts

Individual Contributors

Well balanced 

Ongoing Nudges x7

Engagement 
comms

Navigator + 6 eWorkouts 

Digital licences are live for 1 year

MindGym plc  |  22

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01The impact 

100% 

of leaders in the large group sessions 
felt the content was relevant to them.

Good tools to be used right after the meeting. 
The small-group format is very valuable 
for exchanges.

100% 

of leaders in the large group sessions felt the session 
inspired them to think differently about this subject.

Really appreciate having had the time to 
devote to this, and connect with colleagues 
facing the same things. 

100% 

of executives in the small group sessions felt 
actively involved in the workouts.

Highly energetic facilitation. Very actionable 
and tangible concepts shared, that are easy 
to embed in day-to-day management.

23 | MindGym plc 

Annual Report and Accounts 2023 

Client case study

Testimonials 

MindGym have given us a phenomenal 
programme, with strong, easily 
actionable insights on how to bring 
Wellworking to life across our 
population. We’re delighted to be 
working together.
Marcela Fernandes  
Global Program Director of Leadership Offers, 
Sanofi 

This was a fantastic journey. Indeed, being in 
person, engaging & playing with colleagues, 
building on each other’s thoughts & tactics 
was great. It got me to realize that I was 
not alone facing challenges to maintain my 
wellbeing at work.
Lionel Bascles 
Global Head Clinical Sciences & Operations,  
Research & Development, Sanofi 

As we reshape our Executive & Leader Development portfolio to enable 
leaders to accelerate our Play to Win strategy, the Winning Healthy Minds 
learning journey has been highly impactful for our executives, people 
managers and individual contributors. 
The program has brought incredible energy, practical tips and tools that 
are easy for employees to embed in their day-to-day, and an opportunity 
for colleagues to connect and learn from each other on 
important wellbeing topics. We are thankful to have 
partnered with MindGym to help us design and 
deliver this program across the company!
Joanne Beardsley 
Global Program Lead for Executive Development, 
Sanofi

MindGym plc | 24

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Financial review

The market for Human Capital Management 
continues to grow, driven by the increasing rate of 
change in society over the last three years. In FY23, 
we saw revenues grow at +13% (+5% constant FX) 
to £55.0m

Digitally-enabled revenues of £37.6m grew by 1 per 
cent vs FY22, representing 68% of revenues (FY22: 
77%) as we saw increases in face-to-face deliveries 
with the lifting of COVID restrictions. Whilst the margin 
percentage on face-to-face delivery is lower than for 
virtual delivery, the absolute profit per session for face-
to-face is higher. We do not anticipate a fundamental 
change in the current mix of delivery going forward, but 
the financial implications of this would be unlikely to 
be significant. 

Pure digital revenues which are a growing segment of 
digitally enabled revenues, increased their product mix 
to 13% of Group revenue vs 11% in FY22, following a 
minor refresh of and increased accessibility within the 
eWorkouts portfolio, coupled with the early impact of 
Performa revenues. 

We anticipate that large corporate frameworks will be 
an increasingly important part of our growth strategy; 
notably, the large energy framework win in H1 FY23 
as well as that of, an attractive opportunity in the 
automotive sector in H2 FY23.

Earnings before interest, taxation, depreciation and 
amortisation (‘EBITDA’) has increased to 10% (FY22: 
3%). Profit before tax (‘PBT’) has increased by £3.4m 
from £(0.5)m in FY22 and this, coupled with ongoing 
R&D tax savings, resulted in a diluted EPS of 2.84p 
which is ahead of prior year (FY22: 1.59p). We anticipate 
future benefits from our ongoing savings programmes 
and the scalability of our operations, as we progress 
towards our medium term target of 15%-20%.

Our balance sheet position remains strong with 
cash at £7.6m. The overdue debt balance at the 
year-end of £0.4m is at an all-time low and in 
line with previous years, bad debt is negligible. 
We retain an undrawn credit facility of £10m, 
which provides flexibility for future opportunities.

25  |  MindGym plc  

Annual Report and Accounts 2023 Strategic report

01

02

03

Financial review

We have made significant progress with 
our strategy to deliver scalable growth, 
which is reflected in our improvement in 
financial performance in FY23.

Dominic Neary
Chief Financial Officer 

Annual Report and Accounts 2023

MindGym plc | 26

01Financial statementsGovernanceImproved performance and profitability

Revenue growth of 13% for the full year
MindGym saw +20% growth achieved across 
EMEA fueled by the impact of the significant 
framework agreement won in H1 FY23, as well as 
the strengthening of the management team at the 
start of the year. The US saw single-digit growth of 
8%, reflecting the beneficial impact of FX; ongoing 
improvements to the US management team in H2 FY23 
are anticipated to drive revenue growth in FY24.

Year to March 
31st 2023
£’000

Year to March 
31st 2022
£’000

Change
%

Delivery revenues have continued to grow throughout 
FY23, albeit their relative contribution has been 
overshadowed by the significant growth of Design 
and Advisory, which reflects the large framework 
agreements won by MindGym in FY23. High D&A 
revenues are a strong signal for future delivery revenues 
as the first 6-9 months of these frameworks are 
often scoping, which is followed by delivery revenue 
thereafter as the projects are implemented. 

Digital revenues continue to demonstrate robust 
growth, with the revenue mix increasing versus FY22, 
reflecting underlying strong performance in digital 
eWorkouts and interactive tools, and the increasing take 
up of Performa. Other services have been impacted by 
lower translation-related revenues versus FY22.

Group 
Statutory 
View

EMEA

US

55,011

48,668

+ 13%

Revenue mix by type compared to previous year

23,742

19,715

+ 20%

31,269

28,953

+ 8%

Delivery

Design

Advisory

Digital

FY23

FY22

% change

60.3%

63.7%

-3.4%

17.2%

11.2%

6.0%

1.4%

1.4%

-

13.1%

11.2%

1.9%

Licensing and 
certification

5.6%

6.0%

-0.4%

Other services

2.4%

6.5%

-4.1%

Total

100%

100%

27  |  MindGym plc  

Annual Report and Accounts 2023 Financial review

Gross profit
Gross margin at 88.4% was ahead of prior year (FY22 
87.1%). This was reflected in both regions with gross 
margin in the US of 88.4% (FY21: 87.2%) and in EMEA 
of 88.5% (FY22: 87.0%).

The improvement in margin reflects some ongoing 
savings initiatives, but is largely the result of the 
increased mix of Design work, the costs of which are 

included within administrative costs. In FY24, we 
anticipate a shift in revenues from Design to Delivery, 
particularly as our significant framework agreements 
from H1 FY23 moves into the delivery phase in FY24. 
We have seen a moderate shift back towards in-person 
delivery – to date this shift has been somewhat slower 
than anticipated (in-person percentage margins are 
lower than virtual delivery, but absolute profit per 
in-person delivery is higher).

Year ended 31 March 2023

Year ended 31 March 2022

Revenue type

EMEA

US

Global

Revenue type

EMEA

US

Global

Delivery

60.2%

60.6%

60.3%

Delivery

60.2%

66.0%

63.7%

Design

Digital

19.0%

15.7%

17.2%

Design

13.4%

9.8%

11.2%

13.4%

12.8%

13.1%

Digital

11.9%

10.7%

11.2%

Licensing and 
certification

3.3%

7.5%

5.6%

Licensing and 
certification

5.8%

6.3%

6.0%

Other services

2.4%

2.3%

2.4%

Other services

6.8%

6.2%

6.5%

Advisory

1.7%

1.1%

1.4%

Advisory

1.9%

1.0%

1.4%

Total

100%

100%

100%

Total

100%

100%

100%

MindGym plc  |  28

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Profitability and investment
PBT of £3.0m is a +£3.4m increase on the loss 
before tax of £0.5m in FY22. FY23 PBT margins 
were up +638 bpts on FY22, reflecting in equal parts, 
operational gearing, ongoing savings programmes 
across the business, and the implementation of a 
shared service centre midway through the year. 
Management’s ongoing actions will continue to see 
margin improvement in FY24 and FY25 from these 
three levers.

CAPEX
MindGym’s capex levels fell to £5.1m in FY23 (from 
£6.1m in FY22). This reflects the organisational 
redesign in Q4 FY22 which further integrated the 
business, and at the same time increased the pace 
of product development. We continue to target more 
efficient ways of delivering the BCP, and the recent 
acquisition of the rights to a diagnostics platform, has 
accelerated this by 18 months, whilst reducing the 
required uplift in Capex spend in FY24 and FY25.

Taxation
In FY23, MindGym has submitted further claims 
to ensure it obtains the benefit of R&D tax credits 
relating to FY23. At the end of FY23 we recorded a 
deferred tax asset of £5.3m in relation to these R&D 
credits. This is offset by a £2.2m deferred tax liability 
being the timing difference linked to capitalised 
development costs.

FY23

FY22

Reported

Reported

£’000

£’000

Profit/(loss) before tax

2,964

(482)

Tax credit/(charge)

(29)

2,084

PAT (earnings)

2,935

1,602

ETR %

0.98%

432.4%

In FY23, the Effective Tax Rate (ETR) continues to be 
distorted by the application of the R&D credits noted 
above. MindGym has factored these credits in as part 
of the current year tax charge and related deferred tax 
balances. The effect of these tax credits in the UK is 
offset by the tax profitability of the US entity, resulting 
in overall ETR of 0.98%. 

29  |  MindGym plc  

Annual Report and Accounts 2023 Financial review

Earnings per share
Diluted earnings per share increased by 1.25 pence to 
2.84 pence (2022: 1.59 pence). Basic earnings per share 
were 2.93 pence (2022:1.60 pence).

Cash flow and balance sheet
Cash and cash equivalents have decreased from £10.0m 
in FY22 to £7.6m at the end of FY23, including the 
FY23 £4.9m investment in digital capital expenditure. 

Dividends
No dividend has been paid or proposed for the year 
ended 31 March 2023. The Board will continue to 
keep the appropriateness of dividend payments under 
periodic review and will next provide an update at the 
time of the H1 FY24 interim announcement.

Operational efficiencies and 
enablement
We have recently launched a new operational centre 
of excellence, our shared service centre (‘SSC’) based 
in Gateshead, UK. The creation of the SSC drives 
increased efficiency in our business processes and 
focus on seamless delivery for our clients. The SSC 
will also use data analytics to assist with our strategic 
decision-making and shape our operational leverage. 
The continued focus on automation and AI technology 
will help deliver increased efficiency and client 
satisfaction overall.

EBITDA was £5.3 million, 331% up on FY22 EBITDA 
of £1.2 million, with cash generated from operations 
of £4.4 million, which was 278% up on the £1.2 
million cash generated from operations in the prior 
year. Cash generation in H2 FY23 was £3.1m vs.£2.0m 
cash consumption in H2 FY22.The working capital 
reduction resulted in cash conversion, defined as cash 
generated from operations as a percentage of EBITDA, 
of 83% (FY22: 95%). 

Cash conversion

31 March 2023 31 March 2022
£’000

£’000

Cash generated from 
operations

4,393

1,164

Reported EBITDA

5,294

1,228

Cash conversion (Cash 
from operations /EBITDA)

83%

95%

MindGym plc  |  30

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Going concern
The Board has reviewed scenario analysis to help 
assess their forward-looking assessment of the 
viability of the Group. The Directors are confident 
that the Group has adequate resources to continue 
in operational existence for the foreseeable future. 
The Board has reviewed scenarios including a range 
of revenues and cost-reduction actions that could 
be taken to mitigate a downturn. This is supported 
by a strong balance sheet, cash management and 
financial controls.

Financial risk management
The Group has a diverse portfolio in excess of 600 
clients across many industrial sectors and countries. 
The largest client accounted for less than 6% of Group 
revenue in the year.

The Group has translational foreign currency exposure 
arising on the consolidation of overseas company 
results into Sterling. Where possible the exposure is 
naturally hedged, for example by matching US Dollar 
revenues with US Dollar costs in the US subsidiary. 
The Group does not currently use forward exchange 
contracts or currency options to hedge currency risk. 

•  Over the year, we again reduced the time taken 
to invoice clients and improved the collection 
of overdue receivables which contributed to the 
favourable Net Trade Receivables movement of 
£1.2m. Overdue debt as a percentage of total 
trade receivables fell to 7% at the year end 
(FY22: 9%), with the amount of overdue debt 
reducing £0.3 million to £0.4 million (FY22: 
£0.7 million). Deferred income decreased by 
6% to £4.4m (FY22: £4.7m) as clients continue 
to secure budgets for their following financial 
year. Trade and other payables reduced by 
£1.3m, reflecting greater utilisation of holiday 
and lower commission payments.

•  Tax paid in the year was £0.8 million (FY22: 
£0.8 million) mainly related to US activity.

•  Capital expenditure was £5.1 million 
(FY22: £6.1 million) which included 
£4.9 million of costs capitalised on developing 
our new digital products and £0.2m on other 
tangible fixed assets.

•  Lease payments on our offices in the UK and 
the USA were £1.3 million (FY22: £1.2m). 
No dividends were paid in the year (FY22: £nil). 

•  At the year end, the Group had cash of £7.6 

million (2022: £10.0 million) and net cash of 
£4.5m (FY22: £7.8 million) after deducting the 
lease liability included on the balance sheet.

31  |  MindGym plc  

Annual Report and Accounts 2023 Forward-looking statements
Certain statements in this announcement constitute 
forward-looking statements. Any statement in this 
announcement that is not a statement of historical 
fact including, without limitation, those regarding the 
Company’s future expectations, operations, financial 
performance, financial condition and business is a 
forward-looking statement. Such forward-looking 
statements are subject to risks and uncertainties that 
may cause actual results to differ materially. These 
risks and uncertainties include, among other factors, 
changing economic, financial, business or other 
market conditions. These and other factors could 
adversely affect the outcome and financial effects of 
the plans, and events described in this announcement 
and the Company undertakes no obligation to update 
its view of such risks and uncertainties or to update 
the forward-looking statements contained herein. 
Nothing in this announcement should be constructed 
as a profit forecast.

Dominic Neary
Chief Financial Officer 

12 June 2023

Financial review

MindGym plc  |  32

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Sustainability 

Environmental considerations

Climate change remains a critical environmental and 
business challenge. Whilst the nature of our services 
means our carbon footprint has always been low, our 
ongoing investment in, and transition to, a digital 
service provider means that we will continue to 
make improvements in our emissions reductions.

Irrespective of our business model, we recognise 
our role in supporting the global transition to a 
sustainable low-carbon economy through our service 
offerings and we aim to lead by example in our own 
operations. Continuing to take a sustainable view 
of our business performance means integrating 
ESG principles across our operations, building our 
resilience to climate change and playing our part to 
help repair and sustain the planet. 

We continue to report on our UK energy consumption 
and greenhouse gas emissions following the guidance 
on Streamlined Energy and Carbon Reporting (SECR). 
Our analysis outputs are included throughout this 

section. This analysis has then been used to calculate 
a baseline in order to facilitate target setting for 
the business.

General note that our ‘control’ year data is not 
reflective of the business norm, i.e. it was during a 
pandemic state and that significantly reduced the 
frequency and utilisation of travel, both internally 
(visiting teams; commuting to the office etc.), client 
in-person meetings and face-to-face client deliveries. 
A return to the ‘new normal’ in FY23 has naturally 
seen an increase in these higher emission activities, 
but that is not to be considered a step in the wrong 
direction in terms of working towards our overall 
carbon reduction targets.

33  |  MindGym plc  

Annual Report and Accounts 2023 Sustainability

01

Mandatory disclosures

Disclosure under Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018.

The Group continues to disclose its UK energy use and associated greenhouse gas (GHG) emissions under the 
Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) Regulations 2018.

MindGym have calculated our FY23 carbon footprint to include the following data categories (split by Scope):

Scope 01
Direct emissions from 
owned or controlled sources 
•  Gas consumption

Scope 02
Indirect emissions

•  Electricity consumption

•  Consumption across 3 global offices (London, New York, 

Scope 01/02

Gateshead)

Indirect emissions from purchased electricity have been 
calculated based on figures for emissions per kWh provided by 
our electricity supplier, and so reflect the mix of fuels used in 
the electricity generation.

Scope 03
All other indirect emissions 
not included in Scope 01/02
Other consumption across 
3 global offices:

•  Water

•  Waste

•  Employee Commuting

•  Business Travel

•  Working From Home (WFH)

•  Digital Footprint: 

 - 3rd Party Web and 

Cloud Hosting

•  Other Purchased Goods 

and Services:

 - IT Equipment

 - Office Equipment/

Stationery

 - Paper

 - Food and Drink

•  Energy-related activities not 
included in Scope 01 and 02.

MindGym plc  |  34

Annual Report and Accounts 2023Governance02Financial statements03Strategic report012022/23  
Location-based

2022/23  
Market-based

2020/21  
Market-based

Total UK energy consumption

373,814.21 kWh

373,814.21 kWh

656,156 kWh

Total US energy consumption

178,297.34 kWh

178,297.34 kWh

Direct emissions –  
natural gas (Scope 1)

Direct emissions from 
purchased electricity (Scope 2)

Other indirect emissions –  
vehicle fuel (Scope 3)

0.432 tonnes of CO2

0.432 tonnes of CO2

89 tonnes of CO2

93 tonnes of CO2

95 tonnes of CO2

724 tonnes of CO2

718 tonnes of CO2

521 tonnes of CO2

N/A

Nil

Total tonnes CO2

813 tonnes of CO2

811 tonnes of CO2

616 tonnes of CO2

Tonnes of CO2 per UK employee

4.70 tonnes of CO2

4.69 tonnes of CO2

3.03 tonnes of CO2

*

* prior year reflects a like-for-like comparison of total UK employees only. On a total employee basis as disclosed in the 
FY22 annual report, this was 1.86 tonnes of CO2.

The UK energy use and emissions for the year 
ended 31 March 2023 are set out in the table above:

•  Location based: Uses the average fuel mix in the 
given country/area to calculate the emissions 
associated with generating electricity that is 
consumed by the reporting organisation.

•  Market based: Uses the fuel mix of the 

specific supplier or electricity tariff purchased 
to calculate the emissions associated with 
generating electricity that is consumed by the 
reporting organisation.

Overall, we have seen an improvement in our Scope 1 
and 2 market-based emissions since the prior 
year, with an increase in our Scope 3 emissions. 
The majority of MindGym’s emissions are from 
Scope 3 sources (c.88% of the total; market-based), 
specifically from flights taken around the US and 
between the US and the UK. Energy consumption 
in the current year also includes those from 
office based and an estimate of working-from-
home consumption.

35  |  MindGym plc  

Annual Report and Accounts 2023 02 Non-mandatory 

reporting

Task Force on Climate-related Financial 
Disclosures (‘TCFD’).

The Task Force’s recommendations on climate-related 
financial disclosures are around four thematic areas 
that represent core elements of how companies, 
including MindGym, operate: governance, strategy, 
risk management, metrics and targets. Although 
not required, the Board will continue to review the 
requirements of these in respect of climate-related 
risks in accordance with the TCFD recommendations 
under the FCA Policy Statement 20/17 and listing rule 
LR 9.8.6R(8) in next financial year. 

The Board will continue to integrate new, and 
refresh existing, processes into the Group’s overall 
risk management framework to identify, assess 
and manage climate-related risks and opportunities 
over the short, medium and long term. Consideration 
will continue to be given to the impact of climate-
related risks and opportunities on the Group’s 
businesses, strategy and financial planning, and the 
resilience of the Group’s strategy in different climate-
related scenarios.

Sustainability

MindGym plc | 36

Annual Report and Accounts 2023Governance02Financial statements03Strategic report0103 New Carbon Plan

This year the Group saw a return to a more stabilised 
level of in-person activity, which in turn will impact 
our Carbon reduction plan. The Group continued 
to review this plan, focusing on policy and practice 
changes to reduce our carbon impact. We continue 
to engage Green Element, a leading provider of 
environmental consulting services, to conduct 
an assessment of the Group’s material Scope 1, 
Scope 2 and Scope 3 emissions (the ‘Assessment’). 

The results of the Assessment are reported below and 
verified annually through the Science Based Targets 
initiative (‘SBTi’). 

a. The Assessment

Following the GHG Protocol Corporate Accounting 
and Reporting Standard, the Assessment concluded 
the following key analysis and recommendations in 
relation to MindGym’s emissions hotspots:

i.  Activity hotspots

41.1%

19.2%

12.1%

9.1%

Business Travel

Work From Home

Electricity 
(Market Based)

IT Purchases

7.7%

4.5%

3.4%

2.9%

Subsistence

Remaining

Food & Drink

Commuting

37  |  MindGym plc  

Annual Report and Accounts 2023 Sustainability

ii.  Summary by activity

Activity

Business Travel

Work From Home

Electricity (Market Based) 

Electricity (Location Based)

IT Purchases

Subsistence**

Office Purchases

Commuting

Purchased Steam for heating

Waste

Water

Digital emissions

Gas

Total (Market Based)

Total (Location Based) 

2021/22 
Emissions 
(tCo2e)

2022/23 
Emissions 
(tCo2e)

YoY  
Change in 
Emissions

YoY %  
Change in 
Emissions*

154.32

116.71

113.62

84.68

104.35

52.49

42.10

12.63

10.68

8.38

0.55

0.10

615.94

587.00

333.05

155.54

98.08

99.85

74.09

62.29

40.58

23.42

14.51

6.82

0.55

1.88

0.51

811.31

813.08

178.73

38.83

-15.54

15.17

116%

33%

-14%

18%

-30.26

-29%

9.8

-1.52

10.79

3.83

-1.56

-

1.78

0.51

195.39

226.1

19%

-4%

85%

36%

-19%

-

1780%

100%

32%

39%

Table 1 Emmisions per activity, split between scopes 1,2 and 3.

* All values are a % of market- based emissions, except electricity (location based).

** Subsistence consisted mostly of spend on food and drink.

MindGym plc  |  38

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Business travel 

Business travel is the main driver of the 32% increase 
in emissions (market based) between 2021/22 and 
2022/23. As we have seen an increase with in-person 
deliveries during the year, there has also been an 
increase in activity around in-person team meetings 
and client visits, particularly across the US. Over 
the coming year, we will review our travel policy to 
operate across a more efficient mode of transport 
where possible. 

Work from home 

Total emissions related to homeworking have 
increased by 33%, due to an increase in both FTE and 
emissions intensity per FTE. Whilst there has been a 
slight increase in the number of employees who have 
renewable energy sources in their electricity plan 
at home (c.12%), we will continue to work with our 
teams to reduce emissions where possible. Sourcing 
100% renewable electricity can prove difficult for 
certain employees in certain locations. In the United 
States, and some other countries, there are legal 
barriers to switching electricity providers; however 
this is not the case for UK-based employees and this 
will be a focus area in FY24. 

Electricity

MindGym’s London and New York office locations 
use electricity as the primary energy supply; however, 
the fuel mix of the London office’s electricity tariff 
results in London having the most carbon-intensive 
electricity. Whilst we have entered into a more 
favourable fuel-mix tariff during H2 FY23, we will 
continue to seek further options to improve the level 
of renewable energy we are using across our primary 
offices, including a long-term plan of achieving 100% 
renewable energy across all locations where possible.

During the year we also opened our new Gateshead 
office, which is on a 100% renewable energy tariff. 

39 | MindGym plc 

Annual Report and Accounts 2023 Sustainability

b. Science-based targets 

Scope 1 and Scope 2 emissions 

Scope 3 emissions 

In 2021/22, MindGym set unofficial (not validated by 
the Science Based Targets Initiative, through SBTI’s 
expediated SME process) near-term targets for all 
3 scopes. Scope 1 and 2 have been combined into 
1 target while Scope 3 has different criteria. As noted 
previously, in 2021/2022, initial targets were set 
whilst the Group remained in a pandemic state and, 
as in-person activity has returned to a more stable 
base, we have revised our targets to be in line.

The SME process requires a reduction in Scope 1 and 
Scope 2 emissions. The following table demonstrates 
MindGym’s reduction trajectory to ensure the 
Company will be aligned with the 1.5-degrees global 
warming target (with the majority of the reduction 
coming from switching energy plans in London 
and New York):

Scope

FY21-22 FY22-23

Target year
(FY27-28)*

Target year
(FY32-33)*

Scope 1 
Emissions 
(tCO2e)

Scope 2 
Emissions 
(tCO2e)

Total 
Scope 1 + 2 
Emissions

* Updated targets

-

0.43

94.77

92.90

-

-

-

-

94.77

93.33

73.73

54.13

While it is not a requirement under the SBTi’s SME 
process to set targets and reduce Scope 3 emissions, 
MindGym recognises that this is our greatest 
challenge in terms of the Global Emissions Reduction 
Plan, and where we can therefore have greatest 
impact. By reducing our travel-based emissions and 
transitioning our business model to digital services, 
we have estimated the following possible reduction 
in Scope 3 emissions:

Scope

FY21-22 FY22-23

Target year
(FY27-28)

Target year
(FY32-33)

Scope 3 
Emissions 
(tCO2e)

Scope 3 
Normalised 
Emissions 
(tCO2e/FTE)

Scope 3 
Target

643.63

717.97

1.57

2.01

-

-

-

-

1.57

2.01

1.40

0.97

Mind Gym’s Scope 3 near-term target is calculated as 
tCO2e per FTE. The Scope 3 near-term target has been 
reset using a 2022/23 baseline. A 7% annual reduction 
is required to meet the target by 2032/33. We will 
continue to monitor scope 3 emissions, particularly 
in light of a return to more stable levels of in-person 
activity. The possible reduction in Scope 3 emissions 
will be revisited in FY24 and beyond.

MindGym plc  |  40

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Social engagement

ParentGym

Helping parents raise happy, confident 
children and partnership with PACT.

What we do
ParentGym provides free parenting programmes 
to schools and children’s centres in the state sector. 
Our programme has been designed by leading 
psychologists and is suitable for parents of children 
aged 2-11. The sessions are highly interactive and 
participative. (See the ‘six week’ programme section 
below for more detail on what is covered during the six 
weekly sessions of our programme).

ParentGym programmes are facilitated by our 
ParentGym coaches. Some coaches are volunteers from 
the community, others are in-house staff members 
based in schools or children’s centres.  

All our coaches go through rigorous screening, training 
and assessment to prepare them to deliver ParentGym; 
they then receive ongoing support, mentoring 
and training.

Parenting makes such a big difference to children’s 
lives; our work hopes to support families so that their 
children are given the best start in life. We know 
that every parent faces challenges and times when 
they struggle, and also that every parent has the 
capacity to grow and reflect on the way they parent. 
All parents should have the support they need with 
their parenting; we believe that parenting programmes 
should be seen as an integral part of parenting, just as 
antenatal classes already are.

Our work hopes to support 
families so that their children 
are given the best start in life.

41 | MindGym plc 

Annual Report and Accounts 2023 Strategic report

Governance

02

Financial Statements

03

Sustainability

Six-week programme

01

WEEK

Chat

Talking and listening to your child 
in a positive way every day. 

02

WEEK

Love

Getting the right balance of 
closeness and independence. 

03

WEEK

Behave

Bring calm to your family with 
rules and routines that work.

04

WEEK

Care

Keep yourself and your family 
healthy and happy.

05

WEEK

Discover

Help develop healthy learning 
habits with your child.

06

WEEK

Together

Keep your family feeling happy, 
supported and loved.

MindGym plc | 42

Annual Report and Accounts 2023018

certified PACT  
employees  
trained by  
MindGym

Partnership with PACT in 2023

Pact is a pioneering national charity that supports 
prisoners, people with convictions and their children 
and families by providing life-changing services at 
every stage of the criminal justice process: in court, 
in prison, on release and in the community. MindGym 
has been partnering with Pact since 2021 (pro-bono) 
to create and deliver a six-week programme that has 
been tailored to support parents in prison.

Research has shown that having strong family and 
community ties upon release plays a key role in 
reducing reoffending. Our parenting programme 
enables these parents to create and maintain vital 
connections both with their children and their 
childrens’ carers. It gives them skills and confidence in 
their own parenting ability, and helps them to create 
a calmer, happier home life when they are released. 
The programme was created by MindGym employees, 
who volunteered their time, using paid charity days, to 
create the programme structure and design.

We have certified eight PACT employees through 
an intensive MindGym training academy, enabling 
them to deliver this bespoke programme. In FY23, 
we reached 10 families across HMP Rochester, HMP 
Bullingdon and HMP Guys Marsh. We will be growing 
this partnership over the next 12 months, looking to 
support a further 45 families across prisons in the UK 
and partnering with female prisons for the first time.

43 | MindGym plc 

Annual Report and Accounts 2023 Sustainability

Internal solutions

Our products in areas such as inclusion and wellbeing 
help our clients make their workplaces healthier. 
MindGym has created an exceptional culture, with 
employees feeling a strong sense of belonging to the 
organisation. This is bolstered by a hybrid-working 
model that drives engagement and performance. 

Across FY23 we focused our attention on wellbeing and 
an educational approach based on our own findings 
and point of view to support our employees. We offered 
a series of learning and growth interventions, from 
coach-led training sessions to meditation practice. 

We continue to host free yoga classes and weekly 
in-office massages to help our employees nurture 
their minds and bodies. 

We have trained mental health first aiders in 
our organisation and have provided access to the 
cycle-to-work scheme, as well as subsidised gym 
membership. We recently engaged a new employee-
benefits provider, bringing a wealth of internal 
support offerings and expertise. Looking to the year 
ahead, our People Team will be building resources and 
training to ensure that employees get the most from 
what’s there for them.

Our solutions 
We develop and deliver solutions to address specific social challenges that impact the workforce. 
Through these offerings, we aim to build more inclusive workplaces, create safe environments where 
people can be their authentic selves and teach ways of working that actively enhance individual wellbeing. 

Respect
We continue to offer a range 
of products designed to 
prevent harassment and 
improve the social working 
environment as part of our 
Respect Solution Set. This 
includes creating customised 
eLearning for clients in the US 
to meet their anti-harassment 
training statutes.

Inclusion
Our DE&I Point of View offers 
organisations a means to help 
individuals feel valued and 
accepted at work through 
engagement campaigns, 
capability building and 
strategic intervention design. 

Wellbeing
While the market is saturated 
with programmes offering 
to treat the symptoms of 
wellbeing, few truly target 
the root causes of stress 
and burnout. Wellworking 
equips individuals with the 
insights and skills to change 
their working habits in ways 
that reduce negative impact 
and enhance individual and 
collective wellbeing.

MindGym plc  |  44

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01DE&I

Every day, clients come to MindGym for help. This 
portion of our annual report stands to tell the story 
of DE&I at MindGym, our progress thus far, and the 
vision we have for our future.

We know that the corporate world now takes the 
challenge of serving a diverse world with an equally 
diverse workforce far more seriously than it used to. 
Over 20 percent of the help we provided this year 
related to building inclusive cultures. The world’s most 
innovative, influential, and productive organisations 
come to MindGym for our ‘inclusion solution’, 
our real-world approach to using diversity in the 
workplace to drive business success. And, for the past 
three years, we have worked hard to place ourselves 
among that group of companies.

In August 2020, MindGym took bold steps to 
aim our work inward as well as towards our 
clients, creating a steering committee made up 
of 11 MindGymmers from across the business, to 
identify and tackle our own diversity, equity, and 
inclusion challenges. We are grateful to them for 
their dedicated and thoughtful guidance.

Aligned with our science-backed, client-facing point 
of view, our approach sets itself apart with three 
key ideas. First, the diversity that matters isn’t just 
the variety associated with protected characteristics 
- race, sex, disability, sexual orientation and so 
on; if anything, these are simply pointers to other, 
possibly more important factors, such as perspective, 
experience, and character. Second, that there are no 
silver bullets; this year’s fashionable remedy may have 
value, but it won’t solve every problem. And third, our 
journey has no end and must be guided by a clear, yet 
dynamic, vision.

In FY23, we revamped our operating model and grew 
deeper connections throughout the business to gear up 
for the next phase of our journey. Our FY24 strategy, 
aligned with our latest thinking with clients, focuses 
on the clarity of our vision and integration throughout 
the business, which will accelerate our progress. As we 
enter this new phase, we are buoyed by the support 
of the organisation, as well as more mature data 
gathering and deeper operational effectiveness.

Trevor Phillips
Independent  
Non-Executive Director,  
DE&I Board Sponsor

45  |  MindGym plc  

Annual Report and Accounts 2023 Sustainability

Section 172 statement

In accordance with their duty to do so under Section 
172(1) of the Companies Act 2006 (Section 172(1)), the 
Company’s Directors, individually and collectively, 
have acted in a way that they consider, in good faith, 
is most likely to promote the success of the Company 
for the benefit of its members as a whole.

Examples of how they have done so, including having 
regard to the likely consequences of any decision in 
the long term, the interests of our employees, the 
need to foster relationships with key stakeholders 
and how the company maintains a reputation for high 
standards, appear throughout this Annual Report. 

The following statement provides an overview of how 
the Board has performed its duties. As a dynamic and 
fast-growing Group, day-to-day decision making, 
and stakeholder engagement is often delegated to 
employees through our governance framework and 
therefore naturally occurs at an operational level. 
However, the Board regularly receives and discusses 
information from across the Group to help it 
understand the impact of the Group’s operations, as 
well as the interests and views of key stakeholders. 

Information is provided to the Board through reports 
and presentations at in-person or virtual meetings. 
Papers submitted to the Board concerning key matters 
include information on the impact of that matter 
on the Company’s stakeholders. As a result of these 
activities, the Board has an overview of the outcomes 
of stakeholder engagement, and other factors, enabling 
the Directors to comply with their duties under s172 of 
the Companies Act 2006.

For more details on how the Board operates, including 
a summary of its key activities during the year, see 
page 65.

MindGym plc  |  46

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Our people and culture
We’re passionate about our people and dedicated to creating a work environment that inspires our 
employees to flourish. This past year we’ve placed an increased focus on the following areas:

•  Dialling up development - As an organisation that 
uses behavioural science to improve performance, 
it’s crucial we practice what we preach. We make 
sure the behavioural tools we offer our clients, are 
available to our colleagues. This year we rolled out 
our new 1:1 precision coaching platform, Performa, 
to over half of our employee population. Through 
individual coaching, our teams can explore their 
challenges, identify solutions tailored to their own 
context and maximise their potential.

•  Empowering engagement - Listening to our 

employees is at the heart of our People strategy, 
and we’ve made it a priority to stay responsive to 
feedback. This year, we introduced pulse checks to 
gain a more regular sense of how our employees 
are feeling and what they need more of. We also 
invested in a new people management HRIS platform 
to drive productivity, engagement and retention, 
and to better understand our team using data and 
analytics. In addition, we’re leveraging our future 
leaders ‘MGL’, to play a key role in empowering our 
employees. Having a regular drum beat of inspiring 
events is key to engagement and in the past few 
months we celebrated International Women’s Day 
by highlighting the diverse career paths of the 
women at MindGym. We’ve also raised awareness 
of menopause and fertility issues and increased 
understanding around neurodiversity.

•  Amplifying benefits - In recognition of the 

challenging economic climate, we’ve expanded our 
benefits offer to help our employees secure their 
financial future. Our transition to a new pension 
provider in the UK has greatly increased the value 

of savings while increasing take-home pay. We also 
made available an award-winning app that gives our 
employees and their family access to digital health 
and wellbeing services including GP appointments, 
mental health support and physiotherapy, nutrition 
and personal training consultations. Managing the 
cost of living crisis has been front of mind and so 
we’ve also hosted a range of financial wellbeing 
events to educate and support.

•  Welcoming new colleagues - We’re excited to 

have established a new shared service centre in 
Gateshead to manage some of our administrational 
processes. Ensuring the smooth integration of our 
new colleagues into the MindGym family, while 
maintaining a united working culture, has been top 
of mind. We’ve taken care to instil our MindGym 
values, beliefs and ingredients into the fabric 
of the new team so that we’re all united in our 
commitment to building the human advantage that 
delivers business performance.

We know that investing in our people is not just 
the right thing to do, it’s the smart thing to do. 
By supporting their growth, engagement and 
progression, we’re creating a culture where we 
can all thrive.

We have continued to support the philanthropic 
ParentGym programme, funded by the Group to 
deliver behavioural training to parents in some 
of the country’s most deprived areas as outlined 
on pages 41-44.

47  |  MindGym plc  

Annual Report and Accounts 2023 Sustainability

Clients
We seek to grow our business dynamically and 
ambitiously, but we are also aware of the need to 
ensure that this is done sustainably. As we acquire 
new clients, and grow our relationship with existing 
ones, we seek to do this by delivering business impact. 
The Group has built exceptional business acumen 
over 20 years and is able to provide clients with a 
high-value service that yields significant value as the 
relationship matures.

Executive Directors meet with clients on a frequent 
basis. Existing and prospective clients have 
consistently highlighted the importance of live 
events to debate the topical issues of the day, such as 
hybrid working, wellbeing and leadership development 
with MindGym’s experts. In FY23, we increased our 
marketing investment in virtual and live events in core 
markets, delivering a steady pipeline of commercial 
opportunities to support business growth. We’ve 
partnered with industry-leading bodies such as HCI 
in the US and CIPD in the UK, delivered solutions-
focused webinars to thousands of professionals 
across the globe through Zoom and LinkedIn Live, 
presented at innovation conferences such as From 
Day One and hosted a number of invitation-only 
events with celebrated thought leaders to build 
stronger relationships with our growing community 
of HR leaders.

In addition, the Board receives regular updates on our 
quality metrics which are a reliable indicator of high 
client satisfaction. 

Annual Report and Accounts 2023

MindGym plc  |  48

Governance02Financial statements03Strategic report01Investors/shareholders
The Board believes that becoming listed on AIM in June 
2018 has been beneficial to the Group, and it values 
regular dialogue with investors to ensure their ongoing 
knowledge and understanding of the Group’s strategy 
which is focused on achieving long-term sustainable 
growth both for the business and its shareholders. 

Suppliers
Our suppliers, and in particular our accredited 
coach network, play a key part in enabling us to 
deliver a leading level of service to our clients. We 
seek to choose the best products and services to 
meet our requirements and then develop long-term 
relationships with our suppliers.

We recognise that strong and ongoing shareholder 
communication is important, and the Board regularly 
receives updates from investors. The Board is 
committed to ensuring that shareholders are treated 
fairly with regard to the level of disclosure provided, 
while being mindful of the commercially sensitive 
aspects of the business. 

The Executive Directors provide ongoing shareholder 
communication through regular shareholder meetings 
normally after full-year and interim-year results 
have been announced, in addition to regulatory 
announcements. 

Investor relations and a review of the share register 
are standing items on the Board’s agenda. Feedback 
from meetings with investors is shared with the 
Board. We continue to run a twice-annual investor 
roadshow and this year we also held an ‘Investor Meet 
Company’ event on 15 December 2022. Non-Executive 
Directors are available to discuss any matters raised 
by shareholders.

For more information on how we engage with our 
shareholders and act in their interests, see page 72.

Community and environment
As mentioned above under culture, the Group is 
very proud of the work it has done to support others 
through the ParentGym programme. This is an 
established part of the Group’s commitment to social 
responsibility. The Board regularly receives updates 
on the activities of ParentGym, and this year we 
supported over 650 families across the UK. 

The Company takes its environmental responsibility 
seriously. As the UK moved into an endemic state, 
the trend of working from home continues for many. 
Our virtual deliveries and digital portfolio enable 
MindGym to support our clients and employees, 
alongside having a positive impact on the Company’s 
environmental footprint. 

The Group is committed to creating meaningful 
societal and environmental benefits. During the 
past year, we have continued our engagement with 
Ecovadis to assess our sustainability efforts.

49  |  MindGym plc  

Annual Report and Accounts 2023 Sustainability

Considering stakeholders
The Board considers the views of its stakeholders when making decisions on what would be most likely to 
promote the success of the Company for the benefit of its members as a whole. The principal considerations 
taken into account for certain strategic decisions made during the year ended 31 March 2023 are set out below.

Board decision

Considerations

The Board made a decision not to pay any bonus linked to 
Group results for FY23.

Maintaining the link between remuneration and the Group’s 
financial performance.

The Board made a decision to restructure the existing 
Marketing and Sales Operations teams during April 2023 
to streamline our investments in the Company.

The need to focus our strategic investments to maximise 
shareholder value. 

The Board made a strategic decision to purchase an 
indefinite licence, to be utilised within the development 
of our proprietary organisational diagnostics product, to 
enhance the progress of our Digital investment strategy.

Driving future revenue growth in the long-term interest 
of shareholders and employees.

Long-term decision-making
As the world embraces AI and machine learning, 
we believe that companies which differentiate will 
be those that can harness their human advantage – 
their people. Behavioural science companies can help 
with issues ranging from performance management 
to inclusion and diversity. A focus on continued 
innovation and additions to our core product offering 
ensures that we retain our competitive edge. Time and 
again we have anticipated social and business trends 
in our Points of View as with the recent examples of 
Ethics and Wellness. Our investment in digital product 
development again anticipates solutions to drive 
human advantage which will expand and deepen our 
customer relationships into the future. 

Consideration of the long-term consequences of 
decisions also forms the foundation of our approach 
to managing risks. More information on this can be 
found under the Principal risks and risk management 
section of our report on page 52.

We consider ourselves to be a long-term focused 
business and further details of this can be found 
in the following sections of our report:

•  Market trends and opportunity page 17

•  Our business model and strategy page 19

•  Our sustainability section page 33

MindGym plc  |  50

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Principal risks and  
risk management

Risk management process
The Group has an established process for the 
identification and management of risk. Risks are 
identified by both senior management and by the 
Board and are assessed and prioritised taking account 
of both their likelihood and impact. Each risk area is 
assigned to a member of the senior management team 
and appropriate mitigating actions are put in place. 
The risk assessment is reviewed by the Audit and 
Risk Committee.

During the year, the Board reviewed the nature and 
extent of the principal risks that the group is willing 
to accept to achieve its objectives. In determining its 
risk appetite, the Board recognises that the corporate 
learning and development market the Group operates 
in is a large, growing and changing market. It 
considers the risk appetite of the Group in the context 
of the regulatory environment and sectors where 
it operates. 

This includes:

•  Innovation of our proposition using the latest 

behavioural science research

•  Developing and extending our product offer to 

encompass the latest digital technology

•  Building awareness and quality lead generation 

through data-driven insights

•  Improving systems and processes to scale cost 

effectively, including establishing a new shared 
services function in the North East, UK

•  Attracting and retaining world-class talent

•  Managing the impact of macro-economic 

inflationary pressure on the Group

The Group wants to be seen as best in class and 
highly respected across the industry. We focus 
on mitigating any negative impact on reputation 
with our key stakeholders, continuously evolving 
our controls and processes to adapt with the 
changing market.

51 | MindGym plc 

Annual Report and Accounts 2023 Risk management

Key risks
The principal risk areas identified are listed below.

01

Digital investment 

02

Brand reputation

The Group continues to invest in a transformational 
digital proposition. There is a risk that elements of this 
project may overrun or fail to meet the expected return 
on investment, leading to a loss of profit and increased 
cash consumption for the Group.

The Board consistently receives updates at each 
Board meeting on developments across MindGym’s 
product roadmap, providing formal governance over 
the programme. At each Board meeting, the Board 
also monitors progress against approved project and 
financial milestones. Furthermore, regular operational 
committees are in place to ensure an efficient and 
streamlined process is in place to meet the growing 
demand for products already launched. 

Throughout its more than +20 year history, the 
Group has built a strong reputation in the market 
for the quality of its products and services, and has 
approximately 600 clients in any one year, with repeat 
revenues of c.83%. The Group has a series of policies 
and controls to protect its reputation and brand 
identity, including an outsourced legal function to 
protect its intellectual property. 

The Group has a culture of integrity. We provide our 
staff with regular training and communication on 
issues such as Diversity, Equity and Inclusion, and 
have established an internal DE&I Steering Committee. 
Staff are encouraged to speak up and a whistleblowing 
process is in place for staff to report any wrongdoing 
in confidence.

03

Recruiting of key staff

04

Retention of key staff

Our continued growth and success is dependent 
on attracting key staff with the appropriate skills. 
The Group manages this by regular benchmarking 
and paying competitive salaries and benefits. It has 
invested in its talent acquisition to provide the best 
opportunity to attract the right talent and partners 
with specialist external search firms and agencies 
when necessary. It offers an attractive talent 
acquisition referral plan for employees.

The Group is a stimulating place to work and offers 
exceptional leadership and development programmes. 
We actively encourage all employees to learn and 
develop and frequently provide training on our product 
offering to all employees. We continue to use a long-
term incentive plan and employee share incentive 
plan to encourage retention, whilst also continuing to 
develop and formalise our Human Resources practices. 
Further information is outlined within the people and 
culture of the Sustainability section on page 47.

MindGym plc  |  52

Annual Report and Accounts 2023Governance02Financial statements03Strategic report0105

Information systems and 
security breaches

06

Contractual arrangements 
with coaches

The Group’s coaches are self-employed, contracting 
with the Group as contractors or consultants often 
through companies. There is a risk that if there were 
a change in employment or tax legislation, some 
coaches could be regarded as employees. Any such 
reclassification would result in additional costs to 
the Group. The Group keeps the operating practices 
and legislation relating to coaches under regular 
review. Changes to the legislation governing off-
payroll working (IR35) came into force in April 2021. 
The government announced plans to repeal off-
payroll rules in April 2023, which would have moved 
responsibility for determining if a contract sits inside 
or outside IR35. These plans were rolled back shortly 
after their initial announcement in the September 
2022 mini-budget. The Group has performed extensive 
preparations on the implementation of IR35 in the 
UK and is satisfied that the UK coaches fall outside of 
this legislation. 

The Group is reliant on its core IT systems and a major 
failure could disrupt its ability to continue servicing its 
clients. As the Group processes sensitive personal data 
as part of its business, a security breach could result 
in data being released into the public domain which 
could damage the Group’s reputation and expose it to 
liability. Furthermore, the digital strategy investment 
is likely to result in different types of personal data 
being gathered and used in different ways. The Group 
operates a central Information Security function 
which is responsible for monitoring, managing 
and mitigating cyber threats across all systems and 
processes in the Group.

The General Data Protection Regulation (GDPR) 
impacts any organisation that processes the personal 
data of EU individuals. GDPR is the most significant 
revision of data privacy to date, which is a trend that 
other nations are expected to follow. To mitigate 
these risks, MindGym has a dedicated outsourced 
legal function to ensure that all areas of the business 
adhere to these regulations on a continuous basis. 
Separately, our Chief Technology Officer oversees 
our robust security programme and the series of 
internal policies, processes and practices in place 
across the organisation to ensure that personal data 
is protected and processed appropriately. The Group 
gained ISO27001 (Information Security Management) 
accreditation during the year emphasising the 
confidentiality, integrity and availability of our IT 
systems and data management processes. Finally, the 
Group has developed, and adhere to, a mature and 
detailed ISMS (Information Security Management 
System) framework.

53  |  MindGym plc  

Annual Report and Accounts 2023 Risk management

07

Economic downturn in the 
corporate learning and 
development market

08

Client revenue concentration

The Group continues to secure a number of significant 
framework agreements, with further opportunities in 
the pipeline. This concentration of significant revenue 
across a small population of clients creates a short-
term risk for the Group; however, this is mitigated 
through diversification across products, industries and 
sectors as noted above. 

We continue to build strong relationships with the 
world’s leading companies and during the year we 
have worked with 60% of the FTSE 100 and 55% of 
the S&P 100. These strong relationships and the nature 
of organisations we work with help to maintain a low 
level of bad debt write-offs, reducing the impact of 
client revenue concentration. 

Management seeks to keep up to date with macro-
economic factors that could affect the Group, such 
as Russia’s invasion of Ukraine and the rising cost of 
living both in the US and UK, and decides strategically 
how to respond to them. A further economic 
downturn, whether caused by these events, or other 
crises, may impact the Group’s future revenue as 
it may cause clients to cancel, reduce or postpone 
existing bookings and not secure potential new 
revenue. Deteriorating economic conditions could also 
impact clients’ ability to pay or pay on time. 

The Group seeks to mitigate this risk by diversifying 
across industries and geographical markets. The 
Group’s offering includes counter-cyclical products 
to assist with the challenges clients face during an 
economic downturn. To manage inflation risk and the 
impact on cost of living, the Group performs regular 
remuneration reviews to ensure we remain competitive 
within the market. The Group’s strong balance sheet 
and net cash position helps protect against cyclical 
downturns. We have also implemented a pay increase 
at the start of the year, which offsets the ongoing 
macro-economic pressure on wages. 

MindGym plc  |  54

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01Leading in times 
of rapid change 
Burberry case study

For more than 160 years, Burberry has empowered 
explorers and pioneers to discover new frontiers. 
Nowadays the iconic ‘Burberry Check’ is known around 
the world as the mark of modernity and quality. 

Yet as lockdowns swept across the globe in 2021, 
even innovative brands like Burberry were forced to 
accelerate the growth of their ecommerce channels. 
Close-knit teams were suddenly far apart, posing a 
unique and profound challenge.

Amid all the uncertainty, Burberry launched its new 
leadership purpose and values (‘Creatively Driven’, 
‘Open and Caring’, ‘Proud of Our Heritage’, and 
‘Forward Thinking’), all inspired by its illustrious 
history and pioneering founder Thomas Burberry. 
The main goal of the new values was to equip 
Burberry’s directors with the critical skills to help 
them thrive in times of change.

The challenge 

Burberry developed a new Executive Development 
Programme which included internally created 
training and 1:1 coaching, supported by a third-
party provider. However, Burberry found it hard 
to select the right partner for their ambitious L&D 
vision. When they approached MindGym in 2021, 
another leadership coaching provider was in the 
middle of a three-month trial, but the results were 

mixed. While coaching delivered improvements in 
many areas, including employee wellbeing, it wasn’t 
well-connected to the wider learning programme. 
What they needed was a partner that would be laser-
focused on business goals, and that would promote 
collaboration and inspire knowledge exchange among 
their globally dispersed teams.

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Annual Report and Accounts 2023 Client case study

The solution 

Following a small pilot in April 2022, the programme 
kicked off in July for 80 Burberry directors in the 
US, EMEA and APAC. Participants were invited to a 
series of interactive virtual workshops, networking 
opportunities and six months of 1:1 virtual coaching, 
all supported through internal marketing efforts by 
both MindGym and Burberry. 

MindGym and Burberry also partnered on a crucial 
additional component of the programme – a three-
part live-learning series, grounded in the latest science 
of behaviour change: 

01

02

03

Leading through change: 

Making space to lead:

Leaders learned easy-
to-implement practices 
they could use to 
navigate the tensions 
underneath their challenges, 
utilising theories such as 
‘cognitive dissonance’, 
‘the abundance mindset’ 
and ‘attentional narrowing’. 

Leaders identified 
tensions that existed and 
learned to embrace the 
discomfort, reduce biased 
thinking and make more 
objective evaluations. 

Taking action to 
drive impact: 

Leaders learned how to 
overcome the paralysis 
that comes from conflict 
and tension so they 
could lead their teams 
to success with the 
‘implementation mindset’. 

Beyond just teaching the core competencies of 
leadership, the programme went a step further by 
helping leaders unlock the power of ‘attunement’ - 
the critical meta-skill the world’s most successful 
leaders use to consistently get the big decisions right 
in difficult, ever-evolving circumstances.

Shortly after the live sessions, the programme 
participants commenced six months of unlimited, 
personalised 1:1 coaching. Using MindGym’s digital 
coaching platform – Performa – each leader worked 
with their selected coach to establish and reach 
specific, outcome-oriented goals: from improving 
communication to making more inclusive decisions.

MindGym plc | 56

Annual Report and Accounts 2023Governance02Financial statements03Strategic report01The impact 

39% 

increase in  
goal attainment

88%

Successfully  
applied the  
learnings to  
their job.

85%

Managers said 
their direct report’s 
performance has 
improved since 
completing the 
programme.

57  |  MindGym plc  

Annual Report and Accounts 2023 

Client case study

Testimonials 

It gets into the depth of the science 
behind leadership and learning with 
dynamic facilitators — with practical, 
impactful actions that participants could 
do in between.
Catherine Finley 
Vice President of Talent and Learning, Burberry

We have heard delightful stories from the 
cohort, who have made great strides in 
just three or four sessions. They’ve quickly 
identified their leadership challenge, made 
and executed a game plan with their coach 
and are seeing real-time results.
Kristin Bagnetto 
Director of Global Learning and Development, Burberry

I have discussed a lot 
with my one-to-one 
coach on how to be a 
more successful leader 
and have applied what 
I learnt immediately.
Programme participant 

Annual Report and Accounts 2023

MindGym plc  |  58

Governance02Financial statements03Strategic report0101

Governance

02

03

Governance

59 | MindGym plc 

Annual Report and Accounts 2023 

Strategic reportFinancial statements02

Board of Directors overview 

Corporate governance report 

Composition of the Board

Audit & Risk Committee report

Remuneration report

Directors’ report

Statement of Directors’ 
Responsibilities

61

65

67

73

77

93

99

Annual Report and Accounts 2023

MindGym plc  |  60

Board of Directors

Ruby McGregor-Smith

Ruby McGregor-Smith CBE is the Board Chair at 
MindGym. Ruby served as an Independent Non-
Executive Director of MindGym from November 2020 
before being appointed as Board Chair in July 2021. 

the position of Chief Executive Officer in the FTSE 
100 and FTSE 250, and is the first Asian woman 
to be appointed to such a role within that group 
of companies. 

Ruby is also the President of the British Chambers 
of Commerce, and was appointed a member of the 
House of Lords in 2015. Ruby is also the Chair of 
the Air Operators Association and the Institute for 
Apprenticeships and Technical Education. She is also 
a non-executive director of the Tideway Tunnel, SNC-
Lavalin Inc. and Everyman Media Group PLC.

Ruby was the Chief Executive Officer of MITIE Group 
PLC, the strategic outsourcing company, employing 
over 65,000 people predominantly in the UK. She 
is one of a small number of women who have held 

She was recognised as a top 50 female world 
business leader by the FT in 2013. Ruby was also an 
Independent Non-Executive Director of PageGroup, 
having been appointed to the Board in May 2007. She 
chaired the Audit Committee, was a Member of the 
Nomination and Remuneration Committees and also 
latterly their Senior Independent Director. In January 
2022, Ruby was appointed as president of the CIPD, 
the professional body for HR and people development.

Committee membership
Member of the Remuneration and Nomination Committee

61  |  MindGym plc  

Annual Report and Accounts 2023 Board of Directors

Octavius Black

Sebastian Bailey

Octavius Black CBE is the Co-Founder and CEO of 
MindGym, which he co-founded in 2000. 

Dr Sebastian Bailey is the Co-Founder, 
President and Executive Director of MindGym. 

Octavius co-authored MindGym’s four books and 
has written in The Times, Financial Times and The 
Sunday Telegraph. 

Sebastian has led the development of MindGym’s 
products since its inception, from the portfolio of 
90-minute Workouts to the latest digital eWorkouts. 

Prior to founding MindGym, Octavius was a director 
of the organisational communications consultancy 
Smythe Dorward Lambert and prior to that he was 
an analyst at Booz Allen Hamilton. Octavius read 
Philosophy, Politics and Economics at The Queen’s 
College, Oxford University.

He conducted the definitive academic research on how 
to maximise the transfer of learning, which underpins 
MindGym’s proposition. Sebastian co-authored the 
four MindGym books. Sebastian gained a PhD from 
Bristol University with a thesis entitled ‘Maximising 
transfer: How learning translates into action in 
organisations’. He is also a member of the board of 
trustees for Mary’s Meals, a charity that provides one 
daily meal in a place of education in order to attract 
chronically hungry children into the classroom. 

MindGym plc  |  62

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportDominic Neary

Sally Tilleray

Sally Tilleray is the Senior Independent  
Non-Executive Director on the MindGym Board. 
Sally joined the Board in July 2018 and is Chair of 
the Audit and Risk Committee. 

From 1999 to 2003, Sally held the role of CFO Europe 
for Predictive Inc., an IT network consulting business 
which undertook an IPO on Nasdaq in 2000. Sally then 
served as Group Chief Operating Officer and Chief 
Financial Officer at Huntsworth plc, the international 
public relations and healthcare communications group, 
from 2004 to 2014. 

Sally is an experienced marketing services agency 
executive and became Non-Executive Chairman of 
digital agency UNRLVD during 2020. In 2019, she 
became a Non-Executive Director of NAHL plc, the 
AIM-listed consumer legal focused marketing and 
services business, in 2021 she became a Non-Executive 
Director of AIM-listed Skillcast plc, the leading 
supplier of corporate compliance eLearning in the 
UK and in 2023 she became the Senior Independent 
Non-Executive of Fadel plc the AIM–listed brand 
compliance, rights management and royalty billing 
software provider. She is also the Senior Independent 
Non-Executive Director of Nominet. 

Committee membership
Chair of the Audit and Risk Committee and member of the 
Remuneration and Nomination Committee.

Dominic Neary joined MindGym in December 
2021 and was appointed Chief Financial Officer on  
1 January 2022. 

Since 2015, Dominic has been working in Digital and 
Technology businesses, including as the EU FD at Just 
Eat, and Commercial FD at the Moneysupermarket 
Group. Before that, Dominic spent 10 years at Reckitt 
Benckiser, culminating in the US-based role of 
Regional FD North American Pharmaceuticals.

Joanne Cash

Joanne Cash is Non-Executive Director at MindGym. 
Joanne served as Board Chair at MindGym between 
2014 and July 2021. 

A former barrister, Joanne was called to the bar 
in 1994 and practised as a human rights barrister 
until 2010. She co-founded ParentGym in 2009 and 
joined the Board of MindGym in 2011. Previous roles 
include Vice-Chair of the Fawcett Society and board 
advisor to Women2Win. She is also a Commissioner 
of the Equalities and Human Rights Commission. 
Joanne read English Literature at Lady Margaret Hall, 
Oxford University.

Committee membership
Member of the Remuneration and Nomination Committee.

63  |  MindGym plc  

Annual Report and Accounts 2023 Board of Directors

Trevor Phillips

David Nelson

Trevor Phillips is Independent Non-Executive 
Director on the MindGym Board. 

Trevor joined the Board in October 2020 and 
is Chair of the Remuneration and Nomination 
Committee. Trevor is the co-founder of the data 
analytics consultancy Webber Phillips, and occupies 
the position of Chairman at Green Park Interim 
and Executive Ltd. He is the Chairman of the global 
freedom of expression campaign charity Index on 
Censorship, a Senior Fellow at the Policy Exchange 
think tank and a Vice-President of the Royal Television 
Society. He is a Times columnist and a regular 
presenter for Sky News. 

He was the President of the John Lewis Partnership 
Council until 2018, and founding chair of the Equality 
and Human Rights Commission. 

Committee membership
Chair of the Remuneration and Nomination Committee and 
member of the Audit and Risk Committee.

David Nelson is Non-Executive Director on 
the MindGym Board. David is an advisor to the 
controlling shareholders, and therefore not 
regarded as independent. 

David qualified as a chartered accountant in 1987 and 
has been a partner of Dixon Wilson since 1990, serving 
as Senior Partner from 2008 to 2018. 

David is a Non-Executive Director of a number of 
family-owned companies. He is an advisor to UK-
based families and their businesses, advising on 
financial and tax matters in the UK and overseas.  
He is also a trustee of a number of UK trusts. David 
is a Non-Executive Director on the board of Daily Mail 
and General Trust plc (LSE: DMGT).

Committee membership
Member of the Audit and Risk Committee and the 
Remuneration and Nomination Committee.

MindGym plc  |  64

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportCorporate  
Governance report
Chair’s corporate 
governance statement

It is my pleasure to introduce 
the Corporate Governance 
report for the year ended 
31 March 2023. 

As Board Chair, I am responsible for leading the 
Board and ensuring that we maintain the highest 
standards of corporate governance throughout 
the Group’s operations and particularly at Board 
level. As a Board, we recognise that applying sound 
governance principles is essential to the long-term 
success of the Group in delivering on its strategy and 
improving shareholder value. The Group has adopted 
the Quoted Company Alliance’s Corporate Governance 
Code for small and mid-sized quoted companies (the 
‘QCA Code’). 

This Corporate Governance Statement summarises 
our approach to governance, provides information 
about how the Board and its Committees operate, and 
describes how we have complied with the principles of 
the QCA Code.

Compliance with the QCA Code
The Board believes that it applies the 10 principles of 
the QCA Code, and that the policies, procedures and 
systems we have implemented to date provide a firm 
foundation for our governance structure. The Board 
continues to keep the governance structure under 
review to ensure it develops in line with the growth 
and strategic development of the Group.

Deliver growth
The Board is responsible for setting the strategic aims 
and objectives of the Group, and our business model 
and strategy is articulated on pages 19 to 20 of this 
Annual Report. In the course of implementing our 
strategy, the Board takes into account the expectations 
of our shareholders and wider stakeholders (principally 
our employees and customers). Given the size of the 
Group, all critical/key matters relating to customers 
and key employees are dealt with at Board level.

The Board also has responsibility for the Group’s 
internal control and risk management systems. We 
regularly review the risks and opportunities of the 
business, and work with management to ensure 
that appropriate and effective mitigation strategies 
are adopted.

65  |  MindGym plc  

Annual Report and Accounts 2023 02

Corporate Governance report

The Company has a unique 
culture informed by our people’s 
passion for what we do.
Ruby McGregor-Smith

Dynamic management framework
Both the Board and the Board Chair’s performance 
were positively evaluated during the year. The Board’s 
review was conducted by the Chair, and the review 
of the Chair by Sally Tilleray in her role as Senior 
Independent Director, using anonymous feedback. 

We have worked with management to ensure that 
the quality and timeliness of the information we 
receive supports effective Board debate, and that the 
Non-Executive Directors are able to develop their 
knowledge and understanding of the business through 
open access to senior management staff.

Board meetings are scheduled at regular intervals 
throughout the year, and the Directors receive 
key reports from the Executive team on business 
performance and key operational metrics. The 
Board is also updated regularly on regulatory and 
governance developments.

We are committed to ensuring that the Group operates 
according to the highest ethical standards, and the 
Board has primary responsibility for fostering and 
embedding this culture. The Directors believe that 
the main determinant of whether a business behaves 
ethically is the quality of its people, and the Board has 
responsibility for ensuring that individuals employed 
by the Group demonstrate the highest levels of 
integrity. The Board seeks to lead by example in its 
own interactions and open and constructive debate is 
encouraged at Board meetings.

The Company has a unique culture informed by our 
people’s passion for what we do. The Non-Executive 
Directors and I regularly attend the Company’s offices 
and Company events. The Board recognises the 
importance of promoting that culture and monitoring 
how it is embedded across the business. Trevor Philips 
is the Board member responsible for overseeing the 
monitoring and promotion of culture, on behalf of 
the Board.

Build trust
During the year, the Board has continued to review and 
develop the Group’s corporate governance framework. 
The following report describes the work of the Board 
and its Committees during the year.

We recognise the importance of communicating 
effectively with our shareholders and other 
stakeholders in particular, to demonstrate how the 
Company is governed and performing.

We will continue to monitor our application of the 
QCA Code, and revise our governance framework, 
as appropriate, as the Group evolves.

Ruby McGregor-Smith
Board Chair 

12 June 2023

MindGym plc  |  66

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportComposition  
of the Board

The composition of the Board has been structured 
to ensure that no one individual can dominate its 
decision-making processes. 

The Board currently comprises the Board Chair, three 
Executive Directors, two independent Non-Executive 
Directors, and two Non-Executive Directors who are 
not considered by the Board to be independent. Its 
composition is therefore in line with the QCA Code. 

As a provider of behaviour change solutions to blue 
chip organisations across the globe, and an AIM-
quoted company, MindGym plc requires a range of 
skills, capabilities and competencies to be represented 
on the Board, including experience in behavioural 
science, consultancy, public markets, governance 
and audit and business operations. The Board is 
confident that its members have the appropriate 
balance of experience, skills, personal qualities and 
capabilities, in order to meet this requirement and 
to deliver the strategy of the Group for the benefit of 
the shareholders and other relevant stakeholders over 
the medium to long term. Biographical details for 
all Directors, including a summary of their relevant 
experience, is provided on pages 61 to 64.

The independent Non-Executive Directors collectively 
bring a balance of skills and experience which means 
that they are able to provide constructive support 
and challenge to the Executive Directors. The Non-
Executive Directors are expected to attend such 
external events and seminars as necessary, to ensure 
that their knowledge of relevant financial reporting 
and corporate governance requirements are up to date. 

67  |  MindGym plc  

Annual Report and Accounts 2023 The Senior Independent Non-Executive Director (SID) 
acts as a sounding board for the Chair and serves as an 
intermediary for the other Directors when necessary. 
The SID is also available to shareholders should they 
wish to discuss matters they have been unable to 
resolve through the normal channels of Chair, Chief 
Executive Officer or Executive Directors or for which 
such contact is inappropriate. 

The Company Secretary also ensures, through regular 
updates to the Board, that Directors are aware of 
developments in corporate governance practice and 
legislative and regulatory changes that may impact 
the Company.

How the Board operates
The Board is responsible for the proper management of 
the Company by formulating, reviewing and approving 
the Company’s strategy and setting the Company’s 
values and standards. Certain matters are specifically 
reserved for decision by the Board, and these are set 
out in a formal Schedule of Matters Reserved for the 
Board which is reviewed annually.

Composition of the Board

The matters reserved include without limitation 
decisions relating to:

01

02

Approval of the Group’s strategic aims 
and objectives

The structure and capital of the Group

03

Financial reporting, financial controls, 
risk management, internal controls 
and dividend policy

04

Approval of significant contracts and 
expenditure above agreed delegated 
authority limits

05

Effective communication with 
shareholders

06

Any changes to Board and Committee 
membership or structure

Day-to-day management of the Group is the 
responsibility of the CEO and Executive Directors.

MindGym plc  |  68

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportBoard meetings
The Board will normally meet on at least six occasions each year, and has met formally on six 
occasions during the year. 

Individual Director attendance at Board and Committee meetings during the year is shown in 
the table below:

Director

Board
 (out of 6 meetings)

Audit  
Committee 
(out of 5 meetings)

Remuneration and 
Nomination Committee 
(out of 4 meetings)

Ruby McGregor-Smith

Octavius Black

Sebastian Bailey

Dominic Neary

Joanne Cash

David Nelson

Sally Tilleray

Trevor Phillips

6

6

5

6

5

6

6

5

5

N/A

N/A

N/A

N/A

5

5

5

4

N/A

N/A

N/A

3 

4

4

4 

The Directors are expected to attend all meetings of 
the Board and the Committees on which they sit, and 
the Non-Executive Directors are expected to devote 
sufficient time to the Group to enable them to fulfil 
their duties as Directors. The time commitment 
required of all Non-Executive Directors is currently 

a minimum of two days per month. The Board is 
satisfied that the Chair and each of the Non-Executive 
Directors are able to devote sufficient time to the 
business, and they each maintain open communication 
with the Executive Directors and senior management 
between the formal Board meetings. 

69  |  MindGym plc  

Annual Report and Accounts 2023 Composition of the Board

Board activity during the year
There are a number of standing and routine items included for review on each Board 
agenda. These include reports from the CEO and CFO, product and talent updates, corporate 
governance updates and consideration of reports from the Board committees. 

In addition, key areas put to the Board for consideration and review during the year included:

2022-2023

Review of Board 
composition 
changes 

Approval of the 
Annual Report 
and Accounts

Approval of full 
and half-year 
results

Final and 
interim dividend 
approvals

Full-year results 
investor roadshow 
feedback

Review of D&O 
insurance

Review of the 
Company risk register 
and risk appetite 

Review of the 
Company’s share 
dealing procedures

Review of 
commercial 
strategy

Review of the 
Group’s budget 
& LT plans

Review of bank finance 
arrangements 

Review of  
Group policies

Environmental, 
Social and corporate 
Governance factors

Inflationary and economic 
risk as a result of other 
world events including the 
war in Ukraine

MindGym plc  |  70

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportBoard committees
The Board is supported in its work by two Board 
committees, the Audit and Risk Committee and the 
Remuneration and Nomination Committee. More 
information about the composition and activities of the 
Committees is set out in the Audit and Risk Committee 
report on page 73 and the Remuneration report 
on page 77.

Each Board committee has approved Terms of 
Reference setting out its responsibilities. The Terms 
of Reference are reviewed at least annually. The Terms 
of Reference are available on the Company’s website: 
https://uk.themindgym.com/investors. 

The Committees are authorised to obtain, at the 
Company’s expense, professional advice on any matter 
within their Terms of Reference and to have access 
to sufficient resources to carry out their duties.

External advisors
The Board seeks advice and guidance on various 
matters from Nomad (Liberum) and its lawyers and 
Company Secretary Kennedy Cater Limited; John 
Davies of Kennedy Cater assists the Chair in preparing 
for and running effective Board meetings, including 
the timely dissemination of appropriate information.

Board evaluation
Both the Board and the Board Chair’s performance 
were positively evaluated during the year. The Board’s 
review was conducted by the Chair and the review 
of the Chair by Sally Tilleray in her role as Senior 
Independent Director, using anonymous feedback. 

We are very proud of our Board which is now one of 
the most diverse among listed businesses, applying 
the criteria of gender, ethnicity, socio-economic 
background and expertise. MindGym is also one 
of only a handful of listed businesses chaired by 
a woman. 

Conflicts of interest
At each meeting of the Board or its committees, the 
Directors are required to declare any interests in the 
matters to be discussed and are regularly reminded of 
their duty to notify any actual or potential conflicts of 
interest. The Company’s Articles of Association provide 
for the Board to authorise any actual or potential 
conflicts of interest if deemed appropriate to do so.

Internal controls
The Board has ultimate responsibility for the Group’s 
system of internal controls, and for the ongoing review 
of their effectiveness. Internal control systems can 
only identify and manage risks and cannot eliminate 
them entirely. As a result, such controls cannot 
provide an absolute assurance against misstatement 
or loss. The Board considers that the internal controls 
that have been established and implemented are 
appropriate for the size, complexity and risk profile 
of the Company and Group. 

71  |  MindGym plc  

Annual Report and Accounts 2023 Composition of the Board

The main elements of the Group’s internal 
control system include:

•  Close management of the day-to-day activities 
of the Group by the Executive Directors, and in 
particular of the financial controls by the CFO

•  Specific financial controls, including with 

respect to purchasing and payments, payroll 
and expenses, and to ensure that appropriate 
accounting records are maintained

•  A rolling programme of tests of key financial 
controls during the financial year to prevent 
control failure

•  Review of key risks by finance areas as agreed 

with the Board

•  Approval at Board level required for any 

significant decisions relating to the assets or 
investments of the Company

•  An annual budgeting process requiring approval 

by the Board

•  Board-approved Anti-Bribery, Whistleblowing 

and Anti-Corruption Polices, Modern 
Slavery Statement and Share Dealing and 
Conduct Codes

•  Regular risk reviews

The Board continues to review the system of 
internal controls to ensure it is fit for purpose 
and appropriate for the size and nature of the 
Company’s operations and resources.

Relations with shareholders 
and stakeholders
The Group maintains communication with 
institutional shareholders through individual meetings 
with Executive Directors, particularly following 
publication of the Group’s financial results. The Group 
also communicates with the market generally using a 
Regulatory Information Service provider for regulatory 
news releases which are also made available on the 
Company’s website in accordance with AIM Rule 26. 

Shareholders and investors will have the opportunity 
to meet Board members at general meetings (including 
at the Annual General Meeting (see below)), investor 
meetings and webcasts at which shareholders 
and stakeholders will be able to ask questions 
of management.

The Board believes that, other than shareholders, the 
Group’s key stakeholders are its staff and customers. 
Given the size of the Group, all matters relating 
to customers and key employees are dealt with at 
Board level. More information on the ways in which 
we engage with our key stakeholders is provided on 
page 46 of the strategic report.

Annual General Meeting 
The Company’s 2023 Annual General Meeting (‘AGM’) 
is scheduled to take place on Wednesday 19th July 
2023 at [the Company’s registered office at 160 
Kensington High Street, London, W8 7RG]. The Notice 
of AGM (the ‘Notice’), including the resolutions to 
be proposed, is set out on page 149 of this Annual 
Report. Shareholders will have an opportunity to raise 
questions with the Board at the AGM, and to meet 
informally with Directors following the meeting. 

MindGym plc  |  72

Annual Report and Accounts 2023Financial statements03Governance0201Strategic report5 

times the 
Committee met 
during the year

Audit & Risk 
Committee 
report

Responsibilities and composition
The Audit and Risk Committee has the primary 
responsibility for monitoring the quality of internal 
controls to ensure that the financial performance of 
the Group is properly measured and reported on, and 
to ensure the Group’s key risks are identified and 
monitored. It receives and reviews reports from the 
Group’s management and external auditors relating to 
the interim and annual accounts and the accounting 
and internal control systems in use throughout the 
Group. The Audit and Risk Committee meets not less 
than twice in each financial year and has unrestricted 
access to the Group’s external auditors. The Audit 
and Risk Committee comprises at least two members 
of whom both shall be independent Non-Executive 
Directors. Where possible, one member will be 
a member of the Remuneration and Nomination 
Committee. The chair of the Audit and Risk Committee 
is appointed by the Board. The chair of the Audit and 
Risk Committee is Sally Tilleray and its other members 
are David Nelson and Trevor Phillips. Sally Tilleray 
and Trevor Phillips are independent Non-Executive 
Directors and David Nelson has recent and relevant 
financial experience with competence in accounting 
and auditing. 

73  |  MindGym plc  

Annual Report and Accounts 2023 

Audit & Risk Committee report

Activities during the year
The Committee met five times during the year and 
once following the year end to consider the financial 
statements. Meetings may be attended by the 
Executive Directors and the Group’s external auditors. 
Time is allowed for the Committee to discuss issues 
with the external auditors without the Executive 
Directors being present.

The Committee operates under formal terms of 
reference and these are reviewed annually. The main 
work undertaken by the Committee during the past 
year is detailed below.

Financial reporting
The Committee reviewed the half-year and annual 
financial statements. As part of these reviews, the 
Committee discussed the financial statements with 
the external auditor and management and considered 
the appropriateness of the accounting principles, 
the reasonableness of significant financial reporting 
judgements, the clarity of disclosures in the financial 
statements and the effectiveness of internal control 
over financial reporting. The Committee reviewed 
and challenged the external auditor’s report on these 
matters and key areas for consideration were revenue 
recognition, the capitalisation of development costs 
and the useful economic lives related to these assets.

In fulfilling its responsibility for monitoring the 
integrity of financial reports to shareholders, the 
Committee considered and reviewed the accounting 
principles, policies and practices adopted in the 
preparation of public financial information and 
examined documentation relating to the Annual 
Report, Interim Report, preliminary announcements 
and other related reports. The Committee gave due 
consideration as to whether the Annual Report and 
Accounts, taken as a whole, are fair, balanced and 
understandable and provide the information necessary 
for shareholders to assess the Group’s position and 
performance, business model and strategy, and can 
confirm that this is the case.

MindGym plc  |  74

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportSignificant issues considered in relation to the financial statements
Significant issues and accounting judgements are identified by the finance team and the external 
audit process and then reviewed by the Audit and Risk Committee. The significant issues 
considered by the Committee in respect of the year ended 31 March 2023 are set out below:

Significant issue/ accounting 
judgement identified

The Committee considered the 
revenue recognised on significant 
new framework agreements and 
new digital products.

The Committee considered 
the extent to which software 
development costs should 
continue to be capitalised and the 
appropriate amortisation period in 
accordance with criteria in IAS 38 
Intangible Assets.

How it was addressed

The Committee reviewed and discussed with management and the external auditor 
as to whether:

•  Revenues from new digital products have been recognised in accordance with IFRS 15

•  Revenues streams associated with significant new framework agreements have been 
appropriately recognised in the relevant accounting period and in accordance with 
IFRS15

The Committee has concluded that revenues have been appropriately recognised in 
the financial year.

The Committee reviewed and discussed with management and the external auditor 
as to whether:

•  Development costs continue to meet the capitalisation criteria under IAS 38 during 

the year

•  Cost capitalised were in relation to projects that were technically and 

commercially viable 

•  Costs capitalised could be reliably measured

•  The carrying value of these intangible assets is supported by the recoverable amount 

based on management’s discounted cash flow forecasts

•  The useful economic life of these digital assets is extended to 5 years, subject to 

annual review 

The Committee is satisfied with the judgements and estimates applied by 
management in determining the value of the costs capitalised.

The Committee considered 
whether it was appropriate to 
continue to prepare the Annual 
Report and Accounts on a going 
concern basis.

The Committee reviewed and discussed with management:

•  Management’s budget for FY24 and medium-term plan

•  A range of downside scenarios modelled by management

•  Potential mitigating cost-saving actions

•  The risks and uncertainties facing the business

The Committee concluded that the Group has sufficient cash to enable it to continue 
to meet its liabilities for the foreseeable future even under a reasonable worst-case 
scenario, and therefore that it is appropriate to regard the Group as a going concern.

The Committee considered 
whether it was appropriate to 
recognise the full deferred tax 
asset related to carry forward trade 
losses, predominantly created 
through R&D tax credits.

The Committee reviewed and discussed with management the budget for FY24 and 
medium-term plan for the UK entity.

The Committee concluded that the Group has sufficient taxable profits in the 
foreseeable future to justify full recognition of the deferred tax asset on carry 
forward trading losses at 31 March 2023.

75  |  MindGym plc  

Annual Report and Accounts 2023 Audit & Risk Committee report

External auditors
The Committee oversees the relationship with the 
external auditors, and monitors all services they 
provide and the fees payable to them, to ensure that 
potential conflicts of interest are considered and 
that an objective and professional relationship is 
maintained. In particular, the Committee reviews 
and monitors the independence and objectivity of 
the external auditors and the effectiveness of the 
audit process. At the outset of the audit process, the 
Committee receives from the auditors a detailed audit 
plan, identifying their assessment of the key risks and 
their intended areas of focus. This is agreed with the 
Committee to ensure coverage is appropriately focused. 

During the year the external auditor undertook  
non-audit work in relation to a review of the interim 
financial statements, employment tax advice and 
company secretarial services in Singapore. The fees for 
this work are detailed in Note 6 to the Group Financial 
Statements. During the year, the Committee continued 
to keep the nature, extent and cost of non-audit 
services under review. EY’s provision of tax services 
to the Company has reduced the amount of non-audit 
work undertaken by the external auditor (BDO) in the 
current financial year. 

Risk management and internal control
The Committee has oversight of the internal financial 
controls and the risk management systems. During the 
year, the Committee reviewed the principal business 
risks to ensure that they are being adequately captured 
and reported to the Board. Details of these risks are set 
out in Principal risks and risk management on pages 
51 to 54. The Committee also reviewed the Company’s 
governance policies, including the whistleblowing 

policy which sets out the formal process by which 
an employee of the Group may, in confidence, raise 
concerns about possible improprieties in financial 
reporting or other matters. During the year under 
review, there were no reported incidents. 

During the year, the Committee reviewed the Risk 
Register, the risk appetite statement, the delegated 
authority framework, the Group’s insurance 
arrangements and management’s process in 
implementing and maintaining control systems 
during the year. 

The Committee has considered whether the Group’s 
internal controls processes would be significantly 
enhanced by an internal audit function and has 
taken the view that, given the size of the Group, the 
internal controls in place and the significant executive 
involvement in the Group’s day-to-day business, 
that an internal audit function is not required. The 
Group has implemented periodic testing of internal 
financial controls during the financial year to continue 
mitigation of potential risks. The Committee will, 
however, keep this under review. The Committee is 
satisfied that the internal controls systems, which 
have been established, are operating effectively. 

Sally Tilleray 
Chair, Audit and Risk 
Committee

12 June 2023

MindGym plc  |  76

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportRemuneration report

The report is split into three main areas:

Membership

Contents

The statement by the Chair of the 
Remuneration Committee 

The Directors’ Remuneration Policy 

The Annual Report on Remuneration 

Page

77

81

86

The members of the Remuneration Committee 
and meetings attended are:

Director

Meetings Attended

Trevor Phillips (Chair) 

Joanne Cash 

Sally Tilleray

David Nelson

Ruby McGregor-Smith

3/3

3/3

3/3

3/3

3/3

Statement from the Chair
On behalf of the Board, I am pleased to present the Directors’ 
Remuneration Report for the year ended 31 March 2023. 

In what has been another busy and focused year 
which has seen not only a return to profitability, 
but also double-digit revenue growth for the 
Company against a backdrop of continued economic 
uncertainty, I have continued to observe first-hand 
the passion, resilience and focus that our team has 
demonstrated. I would like to take this opportunity to 
thank everyone for their ongoing commitment to our 
clients, our colleagues and our business.

MindGym listed on the Alternative Investment 
Market (‘AIM’) on 28 June 2018 and has adopted 
the requirements of the Quoted Companies Alliance 
(QCA) code. To improve transparency with investors 
and alignment with best practice, the Remuneration 
Committee (the ‘Committee’) has presented a 
separate Remuneration policy and Annual report 
on remuneration.

This report sets out the remuneration policy and the 
remuneration paid to the Directors for the year in the 
context of the Group’s Remuneration Policy which can 
be found on page 87 of this report.

The aim of the Remuneration 
Committee
The Remuneration Committee is committed to 
structuring senior executive remuneration that 
is competitive, incentivises and rewards good 
performance, and that will support the Group’s 
growth and profitability ambitions, thereby creating 
value for shareholders. In addition, the Committee 
reviews and considers the remuneration of the wider 
workforce and monitors related policies, satisfying 
itself that incentives and rewards are aligned with 
the Group’s strategy and culture. The Remuneration 

77  |  MindGym plc  

Annual Report and Accounts 2023 Remuneration report

Committee is appointed by the Board and comprises 
three Independent Non-Executive Directors and one 
other Non-Executive Director who is not considered to 
be independent.

Our approach to remuneration
The Remuneration policy is designed to:

•  Include a competitive mix of base pay and both 

short and long-term incentives, with an appropriate 
proportion of the package determined by stretching 
targets linked to the Group’s performance

•  Promote the long-term success of the Group, in 
line with our strategy and focus on profitability 
and growth

•  Provide appropriate alignment between the 

interests of shareholders and executives and, where 
appropriate, the wider workforce

Looking forward, the Committee is pleased to note 
that merit-based pay awards have been made to 
members of the Executive Committee as well as the 
wider workforce in the year ending 31 March 2024; the 
annual bonus plan will continue to operate as normal 
and employees will once again have the opportunity 
to participate in all employee share plans (Sharesave 
(SAYE) in the UK and the Employee Stock Purchase 
Plan (ESPP) in the US) during the first half of the year.

Aligning remuneration to Group strategy
The Group’s ongoing vision is to be the leading 
global provider of corporate human performance 
and business improvement solutions. Whilst there 
has undoubtedly been an increase in in-person 
delivery post COVID, the Group still saw steady digital 
growth supported by the launch of our Performa 
Precision Coaching product and delivery of our newly 
refreshed eWorkouts.

As the Company continuously evolves to operate in 
an increasingly digitally connected way, we plan to 
launch a new suite of organisational and individual 

diagnostic tools during FY24, hosted on our newly 
acquired diagnostics platform, which will enable 
clients to experience a fully integrated digital journey 
from diagnosis, to solution and evaluation. This takes 
us another step closer on our journey to become a fully 
integrated Behavioural Change Platform (‘BCP’).

Having navigated through the ongoing economic 
uncertainty caused by the global cost of living crisis, 
we have continued to closely manage costs, whilst 
making significant progress with our strategy 
and expanding our digital products and people 
leadership capabilities.

At the start of the year, we set ourselves ambitious 
annual bonus targets and, despite strong revenue and 
profit performance against a backdrop of continued 
economic uncertainty, we did not manage to meet 
the targets we set and this is reflected in this year’s 
annual bonus performance outcomes, with no 
payment being made against the Company financial 
performance metric. 

Our remuneration arrangements are designed to 
support management in its growth plan and strategy, 
and to enable the Group to be flexible and agile, 
considering the fast pace of our growth in a normal 
trading environment. The Group’s ability to pivot to 
digital revenue growth has reinforced the Board’s 
commitment to the Group’s digital strategy and 
investment, with digital revenues now making up 
13% of the Group’s revenue in FY23 (FY22: 11%).

Remuneration policy during the year
Over the course of the year ended 31 March 2023, 
the Committee has reviewed existing remuneration 
arrangements to ensure that there has continued to be 
a strong link between both the Remuneration policy 
and the business strategy. With a strong focus on a 
return to profitability for FY23, and MindGym heads 
back to historic profitability levels, the Committee 
took a simple approach to the annual bonus scheme, 
aligning all eligible employees, with 50% of the 
bonus being based on a Group Revenue target with a 
minimum PBT underpin. 

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Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportAnnual bonus for the year ended 
31 March 2023
For FY23, for the Executive Committee, including 
Dominic Neary, 50% of the Annual bonus was 
measured against a Group revenue target, with a 
minimum PBT underpin to trigger any payments 
under the bonus plan. The remaining 50% was 
measured against personal performance targets.

Despite our strong revenue performance in the year 
resulting in revenue performance of £55m and the 
benefits of actual currency FX rates delivering double-
digit revenue growth at a constant currency FX rate, 
we did not meet the stretching financial performance 
targets that we set for ourselves at the start of the year 
and the threshold revenue performance hurdle was 
not met. 

This has meant that the financial metric under the 
Annual Bonus Scheme was not met for members of 
the Executive Committee, including Dominic Neary 
or any other eligible employees for the year ended 
31 March 2023 and, as a result, no bonus payments 
were due against the 50% of the bonus linked to 
financial performance. 

Personal performance metrics made up the remaining 
50% of the bonus scheme, however, with performance 
against these producing a total bonus achievement of 
45% of maximum for Dominic Neary, resulting in a 
total bonus payment of £49,500 for the year.

Remuneration policy for the year ending 
31 March 2024
The Remuneration Committee is aware of ongoing 
developments in corporate governance and best 
practice in executive remuneration, such as an 
increased focus on ESG metrics, and intends to review 
its executive remuneration arrangements to align with 
these where appropriate for the business.

The Remuneration policy is set out on pages 81 to 85 
and details of how this policy will be implemented for 
the financial year ahead is set out on pages 86 to 89.

I hope that you will find this report helpful and 
informative and agree that the determinations 
made by the Committee are appropriate and in 
the long-term interests of both the Company, its 
employees and our shareholders.

79  |  MindGym plc  

I look forward to your support at our AGM on 19 July 
2023 and encourage you to submit any questions 
you may have regarding the work of the Committee 
in advance.

Key Messages for 2022-23

01

Retention of key talent

02

Creating a new Executive 
Leadership Team

Our Priorities for 2023-24

01

Review of Executive 
Remuneration metrics

02

Analysis of MindGym’s 
Gender Pay Gap

03

Awards under our Long-Term Incentive 
Plan to members of the Executive 
Committee (including Dominic Neary) 
and other key members of the Senior 
Leadership Team

Trevor Phillips
Chair of the Remuneration Committee 

12 June 2023

Annual Report and Accounts 2023 Governance

0202

Remuneration report

The Group’s ongoing vision is to be the 
leading global provider of corporate 
human performance and business 
improvement solutions. 

Trevor Phillips
Chair of the Remuneration Committee 

Annual Report and Accounts 2023

MindGym plc | 80

Financial statements03Governance0201Strategic report030101Directors’ Remuneration policy
This section of the report sets 
out the remuneration policy 
for Executive Directors.

Remuneration approach 
The aim of the Remuneration policy is to support 
the Group in: 

•  Aligning individual and business performance 
with the interests of shareholders through the 
delivery of clear and stretching targets

•  Strengthening the link between employee 

output and the delivery of shareholder value

•  Attracting, motivating and retaining high-

quality talent

•  Enabling the Group’s remuneration strategy 
to be tailored to its changing circumstances

The Group passionately believes that 
remuneration should be structured in a fair 
and competitive way, in order to incentivise 
individuals to achieve the highest levels of 
performance and therefore takes a consistent 
approach throughout the Group.

Packages are designed to be competitive with 
fixed remuneration set at market competitive 
levels. Variable rewards, which are linked to 
objectives based on the performance of the Group, 
are designed to reward exceptional performance.

Remuneration components 
We currently define our main fixed and performance-
related elements of remuneration as follows: 

•  Base pay, benefits and pension contribution (fixed)

•  Annual performance bonus (variable) and

•  Long-term Incentive Plan.

The objective of this Remuneration policy is to attract, 
motivate and retain high-quality individuals who will 
contribute fully to the success of the Group. To achieve 
this objective, the Group provides competitive pay to 
all employees. 

Executive Directors’ remuneration is set to create 
an appropriate balance between both fixed and 
performance-related elements. Remuneration 
is reviewed each year in light of the Group’s 
business objectives and designed to support the 
growth strategy. 

It is the Committee’s intention that remuneration 
should reward achievement of objectives and that 
these are aligned with shareholders’ interests over 
the medium term.

81  |  MindGym plc  

Annual Report and Accounts 2023 Remuneration policy table

Component 

Aim and link  
to strategy

Operation, opportunity 
and performance measures

Further detail

Remuneration report

•  Any increase typically takes effect from 

1 June annually. 

Fixed
Base Pay

To attract and retain talent 
by ensuring base pay is 
competitive in the market. 

Fixed
Core benefits

Designed to be competitive 
in the market.

•  Paid monthly in cash.

•  Reviewed annually.

•  Group and individual performance 
considered when setting Executive 
Director base pay.

•  Core benefits typically include:

 - Private medical insurance for 
Executive Directors and their 
immediate family

 - 25 days holiday

 - Life assurance

•  Benefits may vary by role.

Fixed
Pension

Designed to be competitive 
in the market.

Variable
Annual bonus

Designed to focus Executive 
Directors on the business 
priorities for the financial 
year ahead and to align the 
individual’s remuneration 
with the delivery of 
shareholder value and 
the delivery of the 
strategic plan.

Variable
Share-based 
incentive plans 
(LTIP)

Designed to reward 
Executives over the longer 
term while aligning an 
individual’s interests with 
those of shareholders.

•  A defined contribution pension 

•  Base pay is the only element of 

scheme, or a cash payment in lieu 
of pension contribution in certain 
circumstances.

•  The Group will make up to 5% 

base pay contribution.

•  Cash payments in lieu of pension 
contributions may be made to 
Executive Directors, but these 
will be subject to normal tax and 
NI deductions.

remuneration that is pensionable.

•  Group contributions for all participating 
employees are made at a minimum of 
5% base pay, and all employees can 
join the Group’s defined contribution 
pension scheme. 

•  Group contributions will be reviewed 
over time, to ensure compliance with 
minimums set under auto-enrolment 
guidelines.

•  Performance is measured on an 

•  Payment typically made in cash in June 

annual basis for each financial year. 

each year.

•  The Remuneration Committee retains 

the ability to exercise discretion to adjust 
payments up or down in exceptional 
circumstances where they feel this course 
of action is appropriate. 

•  The bonus scheme pays at the 

following levels:

 - Maximum awards for Executive 

Directors are equivalent to 50% of 
base pay under normal circumstances, 
but can be increased to up to 75% in 
instances of exceptional performance 
(as determined by the Committee).

•  The bonus scheme is based on 
a combination of financial and 
non-financial measures, which 
are reviewed annually to ensure 
they remain appropriate and align 
with the business strategy. Such 
measures include Revenue and PBT. 

•  At the end of the year, the 

Committee determines the extent 
to which these were achieved.

•  Performance measures and their 

weightings may vary from one year 
to another.

•  Clawback (of any bonus paid) 
may be applied where the 
Committee deems it necessary 
to do so, including in the event 
of gross misconduct or a material 
misstatement.

•  Awards of shares, priced or  

•  Vesting of LTIP awards is subject to 

nil-cost options or cash may be 
made to participants. Award levels 
and performance conditions are 
reviewed before each award cycle to 
ensure they remain appropriate.

•  Malus (of any unvested LTIP) and 
clawback (of any vested LTIP) may 
be applied where the Committee 
determines it necessary, including in 
the event of gross misconduct or a 
material misstatement.

performance conditions determined by 
the Committee.

•  Awards do not vest until at least the third 
anniversary of the date of grant and may 
have a deferral element.

•  If employment ceases during the vesting 
period, awards will by default lapse in 
full unless the Remuneration Committee 
exercises its discretion.

•  In line with the rules of the MindGym 
LTIP, the Remuneration Committee 
has discretion over all aspects of the 
plan, including but not limited to 
performance conditions, formulaic LTIP 
outcomes (both upwards and downwards) 
vesting conditions and cancellation of 
the scheme.

MindGym plc  |  82

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportMalus and clawback 
For up to three years following the payment of an 
annual bonus award (and two years after the vesting 
of an LTIP award), the Committee may require the 
repayment of all or some of the award if there is 
corporate failure, a material error or misstatement 
of the financial results, gross misconduct or if 
information comes to light which, had it been known, 
would have affected the decision as to the extent to 
which an award would have vested.

The Committee also has the right to reduce or cancel 
or impose further restrictions on unvested LTIP 
and deferred bonus shares in similar circumstances 
(including material failure of risk management).

Other share-based remuneration 
MindGym Save-As-You-Earn (SAYE) scheme
The Group operates an all-employee SAYE Scheme in 
the UK, which all eligible employees and Executive 
Directors can participate in. All eligible employees 
are invited to join the scheme on an annual basis, 
subject to maximum participation levels, currently 
£500 per month, or in line with HMRC limits if these 
are increased in the future. Details of current schemes 
can be found in the Annual Report on Remuneration 
section of this report.

MindGym Employee Stock Purchase 
Plan (ESPP) 
The Group operates an all-employee, Employee 
Stock Purchase Plan for its US-based employees. The 
MindGym ESPP enables eligible employees to purchase 
market priced shares by making regular payroll 
contributions over a defined 12-month offering period. 
Details of how the scheme operates can be found on 
page 90 of the Remuneration Report.

Recruitment policy for new hires
When hiring a new Executive Director, the 
Remuneration Committee will align the remuneration 
package with the Remuneration policy stated 
previously, including the maximum limits for each 
remuneration component.

The Remuneration Committee will take all 
relevant factors into consideration when making 
a remuneration decision on a new Executive 
hire, to ensure that these decisions are being 
made in the best interests of the Group and its 
shareholders, including, but not limited to:

•  Quantum

•  Type of remuneration being offered

•  The impact on existing remuneration 

arrangements for other Directors

•  The remuneration package of any exiting 

equivalent Director

•   The remuneration arrangements of the 

candidate in their previous role

In hiring a new Executive Director, the Remuneration 
Committee may also make a ‘buy-out’ award to 
an external candidate in compensation for any 
remuneration arrangements forfeited on leaving a 
previous employer. In making such an award, the 
Committee will take into consideration relevant 
performance conditions, vesting periods and the 
form in which the award was made. It is usual 
that any ‘buy-out’ awards will be made on a 
comparable basis. In exceptional circumstances, the 
Remuneration Committee may make an exceptional 

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Annual Report and Accounts 2023 Remuneration report

award under one of the Group’s existing long-term 
incentive plans to compensate a candidate for any 
remuneration arrangements forfeited on leaving a 
previous employer. 

The Remuneration Committee would only consider 
making such awards where the individual has lost an 
award because of joining the Group and awards will 
be subject to continued employment and performance 
conditions, as appropriate. Following the appointment 
of a new Executive Director, the shareholders will be 
informed of the details as soon as practicable. Where a 
variable or performance-related award is made under 
such circumstances, the Remuneration Committee 
confirms that the award will be within the limits 
specified in the Remuneration policy table. 

Service contracts for 
Executive Directors
Under the Executive Directors’ service contracts, both 
parties are required to give six months’ notice of 
termination of employment. At the Group’s discretion 
they may terminate the contract immediately 
and not require the Director to work their notice 
and instead pay six months’ contractual pay plus 
benefits. The Executive Directors’ service contracts 
also include a six month non-compete period. These 
contracts are available for inspection at the Group’s 
registered office.

Relocation packages 
There may be occasions when hiring a new Executive 
Director that a relocation package is awarded, where 
a candidate and/or the candidate’s immediate family 
relocate either on a temporary or permanent basis to 
fulfil their role for the best interests of the Group and 
its shareholders. In such instances, the Remuneration 
Committee retains the right to compensate for 
reasonable and appropriate relocation expenses. 

Expatriate packages 
On appointing a new Executive Director, the 
Remuneration Committee may offer assistance 
where a candidate and/or the candidate’s immediate 
family is asked to relocate, either on a temporary or 
permanent basis, from an overseas location to the 
UK or from the UK to an overseas location. In such 
instances, the Remuneration Committee retains the 
right to compensate for reasonable and appropriate 
relocation expenses. 

Remuneration policy for internal promotions. When an 
existing employee of the Group is promoted internally 
to the role of Executive Director, the Remuneration 
Committee will align the remuneration package 
with the Remuneration Policy stated previously, 
including the factors it considers for new hires. 
Any remuneration awarded prior to promotion to 
the role of Executive Director will be retained and 
will be subject to the previous payment terms. 
The shareholders will be informed of any such 
remuneration in the Directors’ Remuneration report 
following promotion. 

Exit payments 
The Group operates the following policy in respect of 
exit payments:

•  Executive Directors have a six-month notice period 
from the Group, and they in turn are asked to give 
the Group six months’ notice.

•  Exit payments in relation to the service contract 

are limited to no more than one year’s contractual 
pay plus other benefits and any contractual notice 
pay, unless determined otherwise by the Board in 
exceptional circumstances, or unless otherwise 
dictated by law.

•  The Remuneration Committee may use its discretion 
to determine appropriate bonus amounts and the 
vesting of any share-based award, taking into 
consideration the individual circumstances under 
which an Executive Director is leaving the Group. 

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Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportThe default position is for annual bonus amounts and 
the vesting of share-based awards for ‘good leavers’ 
to be pro-rated for time served from the start date 
of the scheme to the individual’s exit date and will 
be subject to the applicable rules of the scheme. The 
Remuneration Committee will have sole discretion 
to determine the ‘good leaver’ status of an Executive 
Director. The Committee will determine on a case-by-
case basis whether any vesting of a share-based award 
is appropriate.

Fees for the Chair and  
Non-Executive Directors 
The remuneration for Non-Executive Directors 
comprise only fees. The Chair’s fee is approved by 
the Board on the recommendation of the Remuneration 
Committee. The other Non-Executives’ fees are 
approved by the Board on the recommendation of the 
Chair and CEO. 

The Chair and Non-Executive Directors do not take 
part in discussions on their remuneration. The Chair 
and each of the Non-Executive Directors has a letter 
of appointment substantially in the form suggested 
by the Code, and each has a one-month notice period 
with no compensation for loss of office. 

The Group has no age limit for Directors. The dates 
of each contract are set out on page 92. The fees for 
the Chair and Non-Executive Directors are set out on 
page 91 of this report. These fees are reviewed (but not 
necessarily increased) on an annual basis, considering 
the responsibilities of the role and their participation 
in the various Governance Committees of the Group. 

The Chair and Non-Executive Directors are not entitled 
to participate in any annual incentive plans or any 
pension arrangements.

Consideration of employment 
conditions elsewhere in the Group 
The Committee considers the pay and conditions of 
employees throughout the Group when determining 
the remuneration arrangements for Executive 
Directors, although no direct comparison metrics 
are applied. 

Consideration of shareholder views
The Committee is committed to ongoing dialogue with 
shareholders and welcomes feedback on directors’ 
remuneration. The Committee will continue to monitor 
trends and developments in corporate governance, 
market practice and shareholder views to ensure 
that the structure of the executive remuneration 
remains appropriate. 

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Annual Report and Accounts 2023 Remuneration report

Annual Report on Remuneration
This section of the report provides details of how MindGym’s 
Remuneration policy was implemented in the year ended 
31 March 2023 and how the Group plans to implement the 
policy for the year ending 31 March 2024.

Remuneration Committee activities 
in the year ended 31 March 2023
The Committee was formed on 28 June 2018 following 
the AIM listing of the Group. The Committee 
operates under the agreed Terms of Reference and 
is responsible for reviewing the framework for 
remuneration arrangements for Executive Directors 

and other senior executives on an annual basis. The 
Committee also reviews information on pay outcomes 
and processes for the wider workforce to take account 
of wider workforce pay, and conditions when setting 
executive remuneration and to consider alignment 
between pay structures.

The Committee met four times over the course 
of the year.

Remuneration Committee activities over the course of the year were as follows:

Approval of the FY22 Directors’ 
remuneration report

Review of remuneration for members 
of the Executive leadership team

Review and approve the measures and 
targets for the FY23 Annual Bonus Scheme 
for the Executive leadership team, including 
the introduction of a PBT margin underpin

Review and approve the measures 
and targets for the FY23 LTIP awards

MindGym plc  |  86

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportSingle total figure of remuneration 
The table below details the total remuneration earned by each Director in respect of the year ended 31 March 2023.

Executive Director

Year

Base Pay(1)
£’000

Taxable 
Benefits(2) 
£’000

Pension(3)
£’000

Bonus(4)
£’000

Share 
options 
£’000

Octavius Black

Sebastian Bailey

Dominic Neary(5)

Total emoluments

2023

2022

2023

2022

2023

2022

2023

2022

425

200

313

200

220

72

958

472

8

7

6

5

10

3

24

15

21

10

16

10

11

4

48

24

-

-

-

-

50

-

50

-

-

-

-

-

-

-

Total
£’000

454

217

335

215

291

79

1,080

511

(1) Value of base pay received in the year. 

(2) Value of benefits received by the Directors in the year. Octavius 
Black, Sebastian Bailey and Dominic Neary are provided with Private 
Healthcare cover for themselves and their families. 

(3) The value of pension contributions made or cash in lieu of pension 
paid by the Group in the year.

(4) The value of annual bonus payable in respect of the year and based 
on performance for the financial year.

(5) Dominic Neary was appointed to the Board on 3 December 2021 and 
was appointed the role of Chief Financial Officer on 1 January 2022. His 
base pay was set at £220,000 on his appointment to reflect his level of 
skills and experience.

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Annual Report and Accounts 2023 Remuneration report

Base pay
Year ended 31 March 2023
Over the course of the year, the Committee reviewed 
the remuneration packages of all members of the 
Executive Committee, including the two founders, 
who had received no uplift to their remuneration 
since the IPO.

As a result of this review, Octavius Black received an 
increase in his base pay to £500,000, effective from 
1st July 2022, which the Board believes is reflective 
of the significant contribution he makes as CEO. In 
addition, Sebastian Bailey’s salary was increased to 
the same level, although pro-rated down to £350,000 
to reflect this part-time working arrangement. In 
determining the appropriate level of increase, the 
Committee took into consideration the fact that neither 
Octavius nor Sebastian participate in any short-term 
or long-term incentive plan.

Year ending 31 March 2024
As a result of the aforementioned review of Executive 
remuneration, the Committee agreed to increase 
Dominic Neary’s salary to £250,000 from 1 April 2023, 
to reflect both his performance in his role since joining 
the Company in December 2021 and his increased 
responsibility for MindGym’s Human Resources and 
Operations functions.

Pension contributions
Year ended 31 March 2023
During the year, Executive Directors received Group 
pension contributions in line with the Remuneration 
policy. There were no Executive Directors who were 
members of a defined benefit pension scheme during 
the year.

Pension contributions for Octavius Black, Sebastian 
Bailey and Dominic Neary were made by the Group at 
5% of their total base pay. Dominic Neary takes his 
pension contribution in the form of a cash in lieu of 
pension payment. 

Year ending 31 March 2024
For the year ending 31 March 2024, there will 
be no changes to pension contributions for 
Executive Directors.

Pension contributions for all other employees of the 
Group are also capped at 5% of their total base pay.

Annual Performance bonus
Year ended 31 March 2023
For the year ended 31 March 2023, 50% of the Annual 
Performance bonus was assessed against financial 
metrics (Revenue and PBT) and 50% was assessed 
against personal objectives for Dominic Neary and 
other members of the Executive Committee. In 
addition to a minimum PBT threshold of £1.88m 
to trigger any payment under the bonus plan, the 
Committee were keen to maintain a strong focus 
on profitability and therefore also introduced a PBT 
margin underpin of at least 3.5%, which would need 
to be maintained for bonuses to be paid out at 100% of 
target. Despite delivering strong double-digit revenue 
growth, the Company failed to meet the threshold 
revenue performance set at the start of the year and, 
as a result, the financial metric of the bonus scheme 
was not met, and no payments were due against the 
50% of the bonus linked to financial performance. 

Personal performance metrics made up the remaining 
50% of the bonus scheme however, with performance 
against these producing a total bonus achievement of 
45% of maximum for Dominic Neary, resulting in a 
total bonus payment of £49,500 for the year.

MindGym plc  |  88

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportAnnual bonus for the year ending 
31 March 2024
The Board has determined that the disclosure of 
performance targets for the year ending 31 March 2024 
is commercially sensitive, and they are therefore not 
disclosed in this report. These targets are determined 
within the context of a longer-term business plan, and 
the disclosure of these targets could give information 
to MindGym’s competitors to the detriment of 
business performance.

Share-based incentives
The Committee believes that long-term share awards 
incentivise and reward executives for the delivery of 
long-term business goals and align the interests and 
objectives of the senior management team with those 
of shareholders over the medium term.

In its review of share-based incentives, the 
Remuneration Committee considers several 
factors such as:

•  The available headroom for new awards

•  The price of previously granted options, and 

whether these continue to act as the intended 
incentive

•  Share price movements as compared to the 

Group’s performance.

Scheme interests awarded in the year 
ended 31 March 2023
An award of 183,333 nil priced options, with a face 
value of £220,000 on the date of award, was made 
under the Group’s Long Term Incentive Plan (LTIP) 
to Dominic Neary on 21 July 2022. A five-day average 
share price of £1.20 was used to calculate awards.

This award will vest 50% three years after grant, 
25% four years after grant, with the remaining 
25% vesting five years after grant. 

Vesting of these awards is subject to two financial 
performance conditions, with 75% of the award being 
based on a Revenue CAGR target and the remaining 
25% based on an EBITDA target.

The Company considers the specific targets to be 
commercially sensitive and these will be disclosed 
on vesting. 

Octavius Black and Sebastian Bailey did not participate 
in this award.

The Company’s major shareholders were consulted 
ahead of this award being made.

Scheme interests vesting in the year ended 
31 March 2023
No awards under the Long-Term Incentive Plan vested 
in the year ending 31 March 2023.

Year ending 31 March 2024
As the Group continues to evolve and mature, the 
Committee understands the need to incentivise the 
most senior leaders of the Group to deliver against its 
ambitious growth plans, and intends to continue to 
make awards under the Group’s Long-Term Incentive 
Plan in the year ending 31 March 2024, in line with the 
Remuneration policy. 

It is anticipated that the CFO will be granted awards 
under the Group’s Long Term Incentive Plan in the 
year ending 31 March 2024, with a face value of up to 
100% of his base pay. Neither of the Founders, being 
Octavius Black or Sebastian Bailey, will participate in 
these awards.

89  |  MindGym plc  

Annual Report and Accounts 2023 Remuneration report

All Employee share plans
MindGym Save-as-you-earn (SAYE) scheme
The SAYE scheme is administered by a duly authorised 
Committee of the Board. All UK Executive Directors 
and employees of MindGym are eligible to participate 
in the SAYE Scheme if they have been employed for 
a qualifying period. To participate in the Scheme, an 
eligible employee must enter a Sharesave contract 
and agree to make monthly contributions between 
£5 and £500 for a specified period of three or five 
years. Options granted to acquire MindGym shares 
under the Scheme have an option price determined by 
the MindGym Board, which will be not less than the 
higher of 80% of the middle market quotation price or 
their nominal value. 

Dominic Neary participated in the 2022 invitation, 
subscribing to 17,649 shares at a discounted option 
price of £1.02. The 2022 SAYE scheme has a contract 
start date if 1 August 2022 and the scheme will reach 
maturity on, and shares will be exercisable from, 
1 August 2025. 

Further details of the features and operations of 
the SAYE Scheme can be found in Note 22 to the 
consolidated financial statements.

MindGym Employee Stock Purchase 
Plan (ESPP)
The ESPP is administered by a duly authorised 
Committee of the Board. All US employees of MindGym 
are eligible to participate in the ESPP if they have 
been employed for a qualifying period. To participate 
in the Plan, an eligible employee must contribute 
between $10 and $550 over a 12-month offering period 
at the end of which, shares in MindGym Plc will be 
purchased on behalf of the employee.

No Executive Directors participated in this scheme.

MindGym Share Incentive Plan
Awards were made under the MindGym Share 
Incentive Plan (the “SIP”) on admission to the AIM 
Market on 25 June 2018.

No Executive Directors participate in this Plan.

Payments for loss of office and 
payments to past Directors made 
in the year ended 31 March 2023
There were no payments made to past Directors in 
the year.

Service contracts
Service contracts have been in place for Octavius 
Black and Sebastian Bailey since admission to AIM on 
25 June 2018. Dominic Nearly signed a service contract 
on appointment to the Board on 3 December 2021. 
These are not of fixed duration and are terminable 
by either party giving six months’ written notice.

Directors’ interests and shareholding
In line with Quoted Companies Alliance Remuneration 
Guide for small and mid-sized quoted companies, 
Executive Directors are encouraged to build and retain 
a shareholding in the Group. Current shareholdings 
as at 31 March 2023 are set out below for Executive 
Directors and associated persons:

Ordinary shares of 0.1p

Executive Director

Actual Holding

Actual ownership as 
a % of base pay(1)

Octavius Black(2)

55,712,500

Sebastian Bailey

9,516,373

Dominic Neary(3) 

10,000

7633%

1862%

3%

(1) Share price on 31 March 2023 of £[0.685] used for calculation.

(2) Octavius Black and Joanne Cash hold their shareholding jointly.

(3) Dominic Neary was appointed to the Board on 3 December 2021 
and to the role of Chief Financial Officer on 1 December 2022 and is 
building his shareholding in the Company over a period of time

There have been no changes to the shareholdings 
of Executive Directors between 31 March 2023 and 
12 June 2023.

MindGym plc  |  90

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportFees for the Chair and  
Non-Executive Directors
Remuneration for the Chair and Non-Executive 
Directors is set by the Board, taking account of the 
commitments and responsibilities of the role and their 

participation in the various governance Committees 
of the Group. The fees for the Chair and Non-Executive 
Directors along with their associated appointment 
dates are set out in the tables below. The Chair and 
Non-Executive Directors are not eligible to participate 
in annual bonus and pension arrangements.

Non-Executive Director

Joanne Cash

Sally Tilleray

David Nelson

Trevor Phillips

Ruby McGregor-Smith(1)

Aggregate emoluments

Year

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

Fees
£’000

Benefits 
£’000

LTIP 
£’000

Total Fees and 
benefits
£’000

40

29

50

52 

40

42

50

47

100

83

280

253

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

100

-

100

40

29

50

52

40

42

50

47

100

183

280

353

(1)On 3 December 2021, Ruby McGregor-Smith was made an award of 57,971 nil priced options under the Company’s Long Term Incentive Plan with 
a face value of £100,000.

Fees for Non-Executive Directors have remained unchanged, save for new appointments or increased 
responsibility, since IPO. 

The fee structure for the Non-Executive Directors in respect of FY23 is set out in the table below:

Non-Executive Director

Fee as at 31 March 2023

% increase

Base Fee

Chair

Non-Executive Directors

Additional Fees

Committee Chair 

91  |  MindGym plc  

100

40

0%

0%

10

0%

Annual Report and Accounts 2023 Remuneration report

For the year ending 31 March 2024, the base fee for 
Non-Executive Directors will increase from £40,000 
to £42,500, effective from 1 April 2023. In addition, 
Sally Tilleray will receive a fee for her role as Senior 
Independent Director, of £4,500 per annum.

It is intended that Non-Executive Director fees will be 
increased over the next financial year to become more 
closely aligned to the external market.

Letters of appointment –  
the Chair and Non-Executive Directors
The Chair and Non-Executive Directors signed letters 
of appointment with the Group for the provision 
of non-executive Directors’ services, which may 
be terminated by either party giving one-month’s 
written notice.

Director

Committee 
Memberships

Date of 
appointment 
to the Board

Expiry date 
of current 
arrangement

Joanne 
Cash

Nomination & 
Remuneration

1 March 2011

25 June 2024

Interests and shareholding –  
the Chair and Non-Executive Directors
There are no shareholding requirements for the Chair 
or Non-Executive Directors. Joanne Cash jointly 
holds 55,712,500 shares in the Group with Octavius 
Black. Ruby McGregor-Smith holds 32,000 shares in 
the Group.

Advice and services provided to the 
Remuneration Committee
Except when matters concerning their own positions 
are being considered, the Chair is normally invited to 
attend the meetings of the Remuneration Committee. 

Over the course of the year ended 31 March 2023, the 
Remuneration Committee was advised on matters 
relating to executive remuneration by Overwood 
People Consulting Limited ‘OPC’. The Remuneration 
Committee deems the advisors to be independent from 
the Group and the advice it received during the year to 
be appropriate and objective.

Trevor 
Phillips

Nomination & 
Remuneration

16 October 
2020

30 September 
2023

Group: 

OPC

The fees paid for services are set out below:

Ruby 
McGregor-
Smith

Nomination & 
Remuneration, 
Audit & Risk

23 November 
2020

12 November 
2023

Sally 
Tilleray

Nomination & 
Remuneration, 
Audit & Risk

14 June 2018

14 June 2024

David 
Nelson

Nomination & 
Remuneration

2 April 2014

25 June 2024

Nature of 
Service: 

Remuneration Matters,  
Long Term Incentive Design

2023 (£’000): 

7

Trevor Phillips
Chair of the Remuneration 
Committee 

12 June 2023

MindGym plc  |  92

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportDirectors’ report

The Directors present their report together with 
the audited financial statements for the year 
ended 31 March 2023. The corporate governance 
statement on pages 65 to 66 also forms part of this 
Directors’ report.

Principal activity
MindGym plc (the ‘Company’) is a public limited 
Company incorporated in the United Kingdom, 
registered number 03833448. The Company’s shares 
have been traded on the Alternative Investment 
Market (‘AIM’) of the London Stock Exchange since 
28 June 2018. The group consists of MindGym plc 
and its subsidiaries, MindGym (USA) Inc., MindGym 
Performance PTE, MindGym (Canada) Inc. (together 
the ‘Group’).

The principal activity of the Group is to apply 
behavioural science to transform the performance 
of companies and the lives of the people who work 
in them. The Group does this primarily through 
research, strategic advice, management and employee 
development, employee communication, and 
related services.

Review of business
The Chairman’s statement on page 9 and the CEO’s 
review on pages 13 to 16 provides a review of the 
business, the Group’s trading for the year ended 
31 March 2023, key performance indicators and an 
indication of future developments and risks, and form 
part of this Directors’ report.

Financial results and dividends
The Group’s profit before taxation for the year was 
£3.0m. More information about the Group’s financial 
performance can be found in the financial review on 
pages 25 to 32 and in the financial statements on 
page 109.

93 | MindGym plc 

Annual Report and Accounts 2023 Directors’ report

The Board has not recommended the payment of a 
final dividend for the year. More information about 
dividends can be found in the Chair’s statement on 
page 12.

amended by a special resolution of the Company’s 
shareholders. A copy of the Articles of Association 
can be found on the Company’s website:  
https://uk.themindgym.com/investors.

Directors
The Directors of the Company during the year, 
and subsequently to the date of this report, were:

Directors’ interests
The Directors’ interests in the Company’s shares are 
set out in the Remuneration report on page 90.

Ruby McGregor-Smith 

Octavius Black 

Sebastian Bailey 

Joanne Cash

Dominic Neary

David Nelson

Sally Tilleray 

Trevor Phillips 

The Directors’ biographies can be found on pages 
61-64. Details of the Executive Directors’ service 
contracts, the Non-Executive Directors’ letters of 
appointment and the Directors’ dates of appointment 
can be found in the Remuneration report on page 92.

Articles of Association
The rules governing the appointment and replacement 
of Directors are set out in the Company’s Articles 
of Association. The Articles of Association may be 

Directors’ indemnity provisions
As permitted by the Articles of Association, the 
Directors have the benefit of an indemnity which is a 
qualifying third-party indemnity provision as defined 
by s236 of the Companies Act 2006. The indemnity 
was in force throughout the financial period and 
at the date of approval of the financial statements. 
The Company has purchased directors’ and officers’ 
liability insurance during the period under review, as 
allowed by the Company’s articles.

Share capital
As at 31 March 2023, the Company’s issued share 
capital was 51,001.68 divided into 100,167,584 
ordinary shares of 0.001p each and 50,000 redeemable 
preference shares of £1.00 each. The holders of 
ordinary shares are entitled to one vote per share at 
the Company’s general meetings. The redeemable 
preference shares carry no dividend or voting rights 
and are fully redeemable at the election of the 
Company or the holder of the redeemable preference 
shares (Octavius Black).

MindGym plc  |  94

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportSignificant shareholdings
As of 24 April 2023, the Company is aware of the following holdings of significant shareholders in the Company 
(as defined in the AIM Rules).

Shareholder

Number of shares

Percentage of  
issued share capital

Octavius Black 
and Joanne Cash 
(jointly) 

55,712,055

55.62%

11,785,681

11.77%

Sebastian Bailey

9,516,373

9.50%

5,304,160

5.30%

3,896,775

3.89%

3,086,847

3.08%

2,647,130

2.64%

2,483,314

2.48%

1,424,645

1.42%

1,085,140

1.08%

95  |  MindGym plc  

Annual Report and Accounts 2023  
Directors’ report

c.  Not exercise any of their respective voting or other 
rights and powers to prevent the Company or any 
other member of the Group from complying with its 
obligations under the AIM Rules for Companies or 
other applicable law

d.  Not exercise any of their respective voting or 

other rights and powers to cancel the Company’s 
admission to trading on AIM

For as long as Octavius Black and Joanne Cash (or 
their respective personal representatives or successors 
in title) hold, in aggregate, 20% or more of the total 
voting rights in the Company they shall be entitled to 
appoint one director to the Board, in place of either or 
both of them.

Financial instruments
The financial risk management objectives of the 
Group, including credit risk and currency risk, are 
provided in Note 20 to the financial statements on 
pages 131 to 132.

Political donations
The Company made no political donations in the year.

Restrictions on shares
The Directors are not aware of any agreements 
between the holders of the Company’s shares that 
may result in the restriction of the transfer of 
securities or on voting rights. No shareholder holds 
securities carrying any special rights or controls over 
the Company’s share capital.

Relationship agreement
On 25 June 2018, Octavius Black, Joanne Cash and 
Sebastian Bailey (the ‘Substantial Shareholders’) 
entered into the Relationship Agreement with the 
Company. The principal purpose of the Relationship 
Agreement is to ensure that the Company is capable 
at all times of carrying on its business independently 
of the Substantial Shareholders and their 
respective associates. 

Under the Relationship Agreement, each of the 
Substantial Shareholders have undertaken that they 
will (and will procure that their respective associates 
will) among other things:

a.  Ensure that the Group shall be managed for 
the benefit of the Shareholders as a whole 
and independently of themselves and their 
respective associates

b.  Ensure that all transactions and arrangements 

with the Company and any other member of the 
Group are on an arm’s-length basis and on normal 
commercial terms

MindGym plc  |  96

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportAuthority to purchase own shares
At the Company’s AGM held on 14 July 2022, the 
Company was generally and unconditionally authorised 
by its shareholders to make market purchases 
(within the meaning of section 693 of the Companies 
Act 2006) of up to a maximum of 10,016,758 of its 
ordinary shares (10% of the Company’s issued capital 
at the time). The Company has not repurchased any 
of its ordinary shares under this authority, which is 
due to expire at the 2023 AGM. A resolution will be 
proposed to renew the authority at the 2023 AGM.

Employees
Employees are encouraged to be involved in decision-
making processes and are provided with information 
on the financial and economic factors affecting 
the Group’s performance through team meetings, 
updates from the Chief Executive Officer and via an 
open and inclusive culture. More information on 
employee engagement is provided on page 47 of the 
strategic report. 

Applications for employment by disabled persons are 
always fully considered, bearing in mind the aptitudes 
of the applicant concerned. In the event of a member 
of staff becoming disabled, every effort is made to 
ensure that their employment within the Group 
continues and that workspace and other modifications 
are made as appropriate. It is the policy of the Group 
that the training, career development and promotion 
of a disabled person should, as far as possible, be 
identical to that of a person who does not suffer from 
a disability.

Stakeholder engagement and key 
decisions
Details of how we engage with our key stakeholders, 
key decisions and discussions of the Board during 
the year and the main stakeholder inputs into 
those decisions are set out on pages 46 to 50 of the 
strategic report.

Greenhouse gas emissions
Climate change has become a critical environmental 
and business challenge. Whilst the nature of our 
services means our carbon footprint has always been 
low, our continued investment in and transition 
to a digital service provider means that we will 
continue to make improvements to the level of our 
emissions reductions (as further detailed within our 
Sustainability section on pages 33 to 40). 

Post balance sheet events
There are no events that are material to the 
operations of the Group that have occurred since the 
reporting date. 

Going concern
The Group meets its day-to-day working capital 
requirements from the cash flows generated by its 
trading activities and its available cash resources. As at 
31 March 2023, the Group had £7.6 million of cash and 
£3.1m of lease liabilities. Cash conversion in the year 
ended 31 March 2023 was 83% (2022: 95%).

97  |  MindGym plc  

Annual Report and Accounts 2023 Directors’ report

The Group prepares cash flow forecasts and re-
forecasts regularly as part of the business planning 
process. The Directors have reviewed forecast 
cash flows for the forthcoming 12 months for the 
Group from the date of the approval of the financial 
statements and consider that the Group will have 
sufficient cash resources available to meet its liabilities 
as they fall due. These cash flow forecasts have 
been analysed in light of the global cost of living 
challenges and other macro-economic factors. Given 
the expected medium-term economic impact, the cash 
flow forecasts are subject to stress testing, scenario 
modelling and sensitivity analysis, which the Directors 
consider sufficiently robust. The Directors note that in 
a downturn scenario the Group also has the option to 
rationalise its cost base including cuts to discretionary 
capital and overhead expenditure. The Directors 
consider that the required level of change to the 
Group’s forecast cash flows to give rise to a material 
risk over going concern are sufficiently remote. 
Furthermore, the Group’s£10m debt facility (£6m RCF, 
£4m accordion) secured on 30 September 2021 and 
which matures after three years, therefore providing 
additional flexibility if required, remains undrawn as 
at 12 June 2023.

As a result of these assessments performed, 
the Group’s strong cash position and clients 
predominantly comprising blue-chip corporates, the 
Directors have a reasonable expectation that the Group 
has adequate resources to continue in operational 
existence for the foreseeable future. Accordingly, they 
continue to adopt the going concern basis in preparing 
the Annual Report and Accounts.

The Directors believe that the Annual Report and 
Accounts, taken as a whole, is fair, balanced and 
understandable and provides the information 
necessary for shareholders to assess the Company’s 
position and performance, business mode and strategy.

Independent auditors
BDO LLP has expressed its willingness to continue in 
office as Auditor and a resolution to appoint BDO LLP 
will be proposed at the forthcoming Annual General 
Meeting of the Company.

Disclosure of information to auditor
In the case of each Director in office at the date the 
Directors’ report is approved, the following applies:

•  The Director knows of no information, which would 
be relevant to the auditors for the purpose of their 
audit report, of which the auditors are not aware

•  The Director has taken all steps that he/she ought to 
have taken as a Director to make him/herself aware 
of any such information and to establish that the 
auditors are aware of it

Annual General Meeting
The Annual General Meeting is scheduled to be held on 
19th July 2023 at 160 Kensington High Street, London, 
W8 7RG. The ordinary business will include receipt of 
the Directors’ report and audited financial statements 
for the year ended 31 March 2023, the re-election of 
Directors, the reappointment of BDO LLP as Auditor 
and authorisation of the Directors to determine the 
Auditor’s remuneration.

The Notice of Annual General Meeting and the ordinary 
and special resolutions to be put to the meeting have 
been sent to shareholders separately and are available 
on the Company’s website. 

MindGym plc  |  98

Annual Report and Accounts 2023Financial statements03Governance0201Strategic reportStatement of Directors’ 
responsibilities

The Directors are responsible for preparing the strategic 
report, the Annual Report and the financial statements 
in accordance with applicable law and regulations. 

Company law requires the Directors to prepare 
financial statements for each financial year. Under that 
law, the Directors have elected to prepare the Group’s 
Consolidated Financial Statements in accordance with 
UK adopted international accounting standards in 
conformity with the requirements of the Companies 
Act 2006, and the Company Financial Statements 
in accordance with FRS 101 ‘Reduced Disclosure 
Framework’. Under company law, the Directors must 
not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state 
of affairs of the Group and Company and of the profit 
or loss of the Group for that period. The Directors 
are also required to prepare financial statements 
in accordance with the rules of the London Stock 
Exchange for companies trading securities on the 
Alternative Investment Market. 

In preparing these financial statements, 
the Directors are required to:

•  Select suitable accounting policies and then 

apply them consistently

•  Make judgements and accounting estimates 

that are reasonable and prudent

•  State whether they have been prepared in 

accordance with IFRS in accordance with UK 
adopted international accounting standards, 
subject to any material departures disclosed 
and explained in the financial statements

•  Prepare the financial statements on a going 
concern basis, unless it is inappropriate to 
presume that the Company will continue 
in business

The Directors are also required to 
prepare financial statements in 
accordance with the rules of the 
London Stock Exchange.
Dominic Neary

99  |  MindGym plc  

Annual Report and Accounts 2023 02

Statement of Directors’ responsibilities

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and 
explain the Company’s transactions and disclose 
with reasonable accuracy at any time the financial 
position of the Group and Company and enable them 
to ensure that the financial statements comply with 
the requirements of the Companies Act 2006. They 
are also responsible for safeguarding the assets of the 
Group and Company, and hence for taking reasonable 
steps for the prevention and detection of fraud and 
other irregularities. 

Website publication 
The Directors are responsible for ensuring that the 
Annual Report and the financial statements are made 
available on a website. Financial statements are 
published on the Company’s website in accordance 
with legislation in the United Kingdom governing the 
preparation and dissemination of financial statements, 
which may vary from legislation in other jurisdictions. 
The maintenance and integrity of the Company’s 
website is the responsibility of the Directors. The 
Directors’ responsibility also extends to the ongoing 
integrity of the financial statements contained therein.

The Directors’ report was approved by the Board and 
was signed on its behalf on 12 June 2023.

Dominic Neary
Chief Financial Officer 

12 June 2023

MindGym plc | 100

Annual Report and Accounts 2023Financial statements03Governance0201Strategic report01

02

Financial statements

03

Financial 
Statements

101 | MindGym plc 

Annual Report and Accounts 2023 

Strategic reportGovernance03

Independent auditor’s report

103

Company financial statements:

• Consolidated statement 

of comprehensive income

• Consolidated statement 

of financial position

• Consolidated statement 

of changes in equity

• Consolidated statement 

of cash flows

• Notes to the group financial 

statements

• Parent company statement 

of financial position

• Parent company statement 

of changes in equity

• Notes to the parent company 

financial statements

Notice of AGM

Directors and advisors

109

110

111

112

113

137

138

139

149

157

Annual Report and Accounts 2023

MindGym plc  |  102

Independent auditor’s 
report to the members 
of Mind Gym plc

Opinion on the financial statements

In our opinion:

•  the financial statements give a true and fair 
view of the state of the Group’s and of the 
Parent Company’s affairs as at 31 March 
2023 and of the Group’s profit for the year 
then ended;

•  the Group financial statements have been 
properly prepared in accordance with UK 
adopted international accounting standards;

•  the Parent Company financial statements have 

been properly prepared in accordance with 
United Kingdom Generally Accepted Accounting 
Practice; and

•  the financial statements have been prepared 
in accordance with the requirements of the 
Companies Act 2006.

We have audited the financial statements of Mind 
Gym plc (the ‘Parent Company’) and its subsidiaries 
(the ‘Group’) for the year ended 31 March 2023 which 
comprise the Consolidated statement of comprehensive 
income, the Consolidated statement of financial 
position, the Consolidated statement of changes in 
equity, the Consolidated statement of cash flows, 
the Parent Company statement of financial position, 
the Parent Company statement of changes in equity 
and notes to the financial statements, including a 
summary of significant accounting policies.

The financial reporting framework that has been 
applied in the preparation of the Group financial 
statements is applicable law and UK adopted 
international accounting standards. The financial 
reporting framework that has been applied in 
the preparation of the Parent Company financial 
statements is applicable law and United Kingdom 
Accounting Standards, including Financial Reporting 
Standard 101 Reduced Disclosure Framework (United 
Kingdom Generally Accepted Accounting Practice).

Basis for opinion
We conducted our audit in accordance with 
International Standards on Auditing (UK) (ISAs 
(UK)) and applicable law. Our responsibilities 
under those standards are further described in the 
Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the 
audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

Independence
We remain independent of the Group and the Parent 
Company in accordance with the ethical requirements 
that are relevant to our audit of the financial 
statements in the UK, including the FRC’s Ethical 
Standard as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in accordance 
with these requirements.

Conclusions relating to going concern
In auditing the financial statements, we have 
concluded that the Directors’ use of the going concern 
basis of accounting in the preparation of the financial 
statements is appropriate. Our evaluation of the 
Directors’ assessment of the Group and the Parent 
Company’s ability to continue to adopt the going 
concern basis of accounting included:

103  |  MindGym plc  

Annual Report and Accounts 2023 Independent auditor’s report

•  Understanding, challenging and corroborating 

the key assumptions included in their cash flow 
forecasts against prior year, our knowledge of the 
business and industry, and other areas of the audit.

•  Review of board minutes and review of external 

resources for any changes in structure, third party 
information and any key future events that may 
have been omitted from cash flow forecasts and 
assessing the impact these could have on future cash 
flows and cash reserves.

•  Confirming that sensitised cash flow forecasts 

prepared by the Directors included the preparation 
of a reverse stress test to analyse the level of 
reduction in trade that could be sustained before a 
liquidity shortfall would be indicated. We assessed 
the assumptions primarily around revenue 
growth against prior year and our knowledge of 
the business.

•  Considering the adequacy of the disclosures relating 

to going concern included within the annual 
report against the requirements of the accounting 
standards and consistency of the disclosures against 
the forecasts and going concern assessment

Based on the work we have performed, we have not 
identified any material uncertainties relating to events 
or conditions that, individually or collectively, may 
cast significant doubt on the Group and the Parent 
Company’s ability to continue as a going concern for 
a period of at least twelve months from when the 
financial statements are authorised for issue.

Our responsibilities and the responsibilities of the 
Directors with respect to going concern are described 
in the relevant sections of this report.

Overview

Coverage1

99% (2022: 96%) of Group profit before tax
99% (2022: 99%) of Group revenue 
98% (2022: 98%) of Group total assets

Key audit 
matters

Revenue  
recognition

2022 

2023 

Materiality 

Group financial statements as a whole

£500,000 (2022: £400,000) based on 0.9% 
(2022: 0.8%) of revenue.

1 These are areas which have been subject to a full scope audit by the 
group engagement team.

An overview of the scope of our audit
Our Group audit was scoped by obtaining an 
understanding of the Group and its environment, 
including the Group’s system of internal control, and 
assessing the risks of material misstatement in the 
financial statements. We also addressed the risk of 
management override of internal controls, including 
assessing whether there was evidence of bias by the 
Directors that may have represented a risk of material 
misstatement.

The Parent Company is based in the UK and there 
is one other significant component based in the US. 
All audit work was performed by the Group audit 
team based in the UK. The make-up of the Group’s 
components did not change from the prior year.

We completed a full scope audit for the Parent 
Company and the other significant component, as well 
as testing over the consolidation necessary for our 
opinion on the Group financial statements.

We performed analytical review procedures and 
specific audit testing on Group audit risk areas in the 
non-significant components.

MindGym plc  |  104

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportKey audit matters
Key audit matters are those matters that, in our 
professional judgement, were of most significance in 
our audit of the financial statements of the current 
period and include the most significant assessed risks 
of material misstatement (whether or not due to 
fraud) that we identified, including those which had 

the greatest effect on: the overall audit strategy, the 
allocation of resources in the audit, and directing the 
efforts of the engagement team. These matters were 
addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on 
these matters.

Key audit matter

How the scope of our audit addressed the key audit matter

Revenue 
Recognition

(Note 2 
and note 4)

• 

• 

• 

• 

Revenues are generated from the provision 
of training courses and associated 
products.

Certain elements of Group revenues are 
recognised with reference to the stage 
of delivery of a product or service as the 
performance obligations are fulfilled. 
Management undertake an exercise at 
each period end to estimate the stage of 
completion of individual deliverables. 
Delivery revenues are coach led face to face 
and virtual training sessions. Revenue is 
recognised at a point in time on the date 
of delivery of the session.

For revenue streams other than Delivery 
revenue, there may be judgement over 
the point the performance obligations are 
satisfied, including the period in which 
revenue should be recognised.

In view of the judgements involved and 
the significance of this matter to the 
financial statements overall, revenue 
recognition for non-delivery revenue 
streams, specifically the satisfaction of 
performance obligations and cut off were 
determined to be a key audit matter.

Our procedures included the following:

• 

• 

• 

Tested a sample of revenue recognised and amounts 
recorded during the year, and around the year end, to source 
documentation. This included identification of performance 
obligations, evidence of customer acceptance and delivery, 
and timely payment of amounts due to determine whether the 
approach to recognising revenue was appropriate.

Examined a sample of invoices raised in the year and considered 
the appropriateness of recognition, including understanding 
performance obligations, payment terms and future obligations 
with a focus on significant licencing and development revenue to 
check that it was recognised either on delivery or over a period.

For a sample of year end accrued income, we identified the 
performance obligation and obtained evidence this had been met 
prior to year-end to check that the basis for recognition is correct 
and the balances have been correctly accounted for. We also 
obtained evidence of subsequent billing and cash receipt post year 
end where available to assess the recoverability thereof.

Key observations:

• 

Based on the procedures performed we found that revenue was 
recognised in line with the performance obligations and that 
revenue was recognised in the appropriate period for non-delivery 
revenue.

Our application of materiality
We apply the concept of materiality both in planning 
and performing our audit, and in evaluating the 
effect of misstatements. We consider materiality to 
be the magnitude by which misstatements, including 
omissions, could influence the economic decisions 
of reasonable users that are taken on the basis of the 
financial statements.

In order to reduce to an appropriately low level the 
probability that any misstatements exceed materiality, 
we use a lower materiality level, performance 
materiality, to determine the extent of testing needed. 
Importantly, misstatements below these levels will not 
necessarily be evaluated as immaterial as we also take 
account of the nature of identified misstatements, and 
the particular circumstances of their occurrence, when 
evaluating their effect on the financial statements as 
a whole.

105  |  MindGym plc  

Annual Report and Accounts 2023 Independent auditor’s report

Based on our professional judgement, we determined materiality for the financial statements as a whole and 
performance materiality as follows:

Materiality

Basis for determining 
materiality

Rationale for the 
benchmark applied

Group financial statements

Parent company financial statements

2023
£’000

500

2022
£’000

400

2023
£’000

345

2022
£’000

290

0.9% of revenue

0.8% of revenue

1.5% of revenue

We considered revenue to be the most 
appropriate measure for the basis of materiality 
given the reduction in the Group’s profitability 
as a result of the continued investment in new 
Digital offerings and the related increase in 
amortisation of the intangible assets. Revenue 
therefore remains the focus of how the Group 
measures its performance.

We considered revenue to be the most 
appropriate measure of the basis of 
materiality for a trading entity.

Performance materiality

375

300

259

218

Basis for determining 
performance materiality

Rationale for the 
percentage applied for 
performance materiality

75% of materiality

We considered a number of factors including the expected total value of known and likely 
misstatements (based on past experience and other factors) and management’s attitude 
towards proposed adjustments.

Component materiality
For the purposes of our Group audit opinion, we set 
materiality for the significant component of the Group, 
apart from the Parent Company whose materiality is 
set out above, based on a percentage of 80% (2022: 
75%) of Group materiality dependent on the size and 
our assessment of the risk of material misstatement of 
that component. Component materiality was £400,000 
(2022: £300,000). In the audit of the component, 
we further applied a performance materiality level 
of 75% (2022: 75%) of the component materiality to 
our testing to ensure that the risk of errors exceeding 
component materiality was appropriately mitigated.

Reporting threshold
We agreed with the Audit Committee that we would 
report to them all individual audit differences in excess 
of £20,000 (2022: £16,000). We also agreed to report 
differences below this threshold that, in our view, 
warranted reporting on qualitative grounds.

Other information
The directors are responsible for the other information. 
The other information comprises the information 
included in the annual report and accounts other than 
the financial statements and our auditor’s report 
thereon. Our opinion on the financial statements does 
not cover the other information and, except to the 
extent otherwise explicitly stated in our report, we do 
not express any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, 
in doing so, consider whether the other information is 
materially inconsistent with the financial statements 
or our knowledge obtained in the course of the audit, 
or otherwise appears to be materially misstated. If 
we identify such material inconsistencies or apparent 
material misstatements, we are required to determine 
whether this gives rise to a material misstatement in 
the financial statements themselves. If, based on the 
work we have performed, we conclude that there is a 
material misstatement of this other information, we 
are required to report that fact.

We have nothing to report in this regard.

MindGym plc  |  106

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportOther Companies Act 2006 reporting
Based on the responsibilities described below and 
our work performed during the course of the audit, 
we are required by the Companies Act 2006 and ISAs 
(UK) to report on certain opinions and matters as 
described below.

Strategic 
report and 
Directors’ 
report

Matters on 
which we 
are required 
to report by 
exception

In our opinion, based on the work 
undertaken in the course of the audit:

• 

the information given in the Strategic report 
and the Directors’ report for the financial 
year for which the financial statements are 
prepared is consistent with the financial 
statements; and

• 

the Strategic report and the Directors’ report 
have been prepared in accordance with 
applicable legal requirements.

In the light of the knowledge and 
understanding of the Group and Parent 
Company and its environment obtained in the 
course of the audit, we have not identified 
material misstatements in the strategic report 
or the Directors’ report.

We have nothing to report in respect of the 
following matters in relation to which the 
Companies Act 2006 requires us to report to 
you if, in our opinion:

• 

• 

• 

adequate accounting records have not been 
kept by the Parent Company, or returns 
adequate for our audit have not been 
received from branches not visited by us; or

the Parent Company financial statements 
are not in agreement with the accounting 
records and returns; or

certain disclosures of Directors’ 
remuneration specified by law are not 
made; or

• 

we have not received all the information and 
explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the statement of Directors’ 
responsibilities, the Directors are responsible for 
the preparation of the financial statements and for 
being satisfied that they give a true and fair view, and 
for such internal control as the Directors determine 
is necessary to enable the preparation of financial 
statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the Directors 
are responsible for assessing the Group’s and the 
Parent Company’s ability to continue as a going 
concern, disclosing, as applicable, matters related 
to going concern and using the going concern basis 
of accounting unless the Directors either intend to 
liquidate the Group or the Parent Company or to cease 
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit 
of the financial statements
Our objectives are to obtain reasonable assurance 
about whether the financial statements as a whole 
are free from material misstatement, whether due 
to fraud or error, and to issue an auditor’s report 
that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these 
financial statements.

Extent to which the audit was capable of 
detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-
compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined 
above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which 
our procedures are capable of detecting irregularities, 
including fraud is detailed below:

Non-compliance with laws and regulations

We have obtained an understanding of the legal and 
regulatory frameworks that are applicable to the Group 
and the industry in which it operates. We determined 
that the most significant law and regulations which 
are directly relevant to specific assertions in the 
financial statements are those related to the applicable 
accounting frameworks, the Companies Act 2006, 
industry specific regulation and employment and 
taxation laws and regulations in the jurisdictions in 
which the Group operates.

107  |  MindGym plc  

Annual Report and Accounts 2023 Independent auditor’s report

Our procedures included the following:

•  In response to the risk of fraud in revenue 

•  Reviewing the adequacy and appropriateness of 

tax provisioning by agreeing the data used in the 
calculations to audited schedules and ensuring that 
the provisioning was calculated in line with relevant 
tax laws and regulations;

•  Agreeing the financial statement disclosures to 

underlying supporting documentation; and

•  We understood how the Group is complying with 

those legal and regulatory frameworks, by making 
enquires of management and those responsible for 
legal and compliance procedures. We corroborated 
our enquires through our review of board minutes 
and regulatory inquiries that we have obtained from 
the Group’s Compliance Officer.

Fraud

We assessed the susceptibility of the Group’s financial 
statements to material misstatement, including how 
fraud might occur, by meeting with management from 
across the Group to understand where they considered 
there was a susceptibility to fraud. We identified fraud 
risks in relation to management override of controls 
and appropriateness of revenue recognition around the 
year end where incentive might exist to accelerate (or 
decelerate) earnings (refer to the KAMs section).

Our procedures included the following:

•  Obtaining an understanding of the processes and 
controls that the Group has established to address 
risks identified, or that otherwise prevent, deter and 
detect fraud, and how management monitors those 
processes and controls;

•  Considering managements estimates and judgements 
applied in the preparation of the financial statements 
throughout the audit, individually and in aggregate, 
to evaluate whether there were any indications of 
bias in the application of these judgements. This 
included those set out in the key audit matters 
section of our report;

•  Performing journal entry testing, focusing on journal 
entries containing defined characteristics and large or 
unusual transactions based on our knowledge of the 
business by agreeing to supporting documentation; 
and

recognition, we have performed the procedures set 
out in the key audit matters section of our report.

We also communicated relevant identified laws and 
regulations and potential fraud risks to all engagement 
team members, who were deemed to have the 
appropriate competence and capabilities, and remained 
alert to any indications of fraud or non-compliance 
with laws and regulations throughout the audit.

Our audit procedures were designed to respond to risks 
of material misstatement in the financial statements, 
recognising that the risk of not detecting a material 
misstatement due to fraud is higher than the risk 
of not detecting one resulting from error, as fraud 
may involve deliberate concealment by, for example, 
forgery, misrepresentations or through collusion. 
There are inherent limitations in the audit procedures 
performed and the further removed non-compliance 
with laws and regulations is from the events and 
transactions reflected in the financial statements, the 
less likely we are to become aware of it.

A further description of our responsibilities is available 
on the Financial Reporting Council’s website at:  
www.frc.org.uk/auditorsresponsibilities. This 
description forms part of our auditor’s report.

Use of our report
This report is made solely to the Parent Company’s 
members, as a body, in accordance with Chapter 3 of 
Part 16 of the Companies Act 2006. Our audit work has 
been undertaken so that we might state to the Parent 
Company’s members those matters we are required to 
state to them in an auditor’s report and for no other 
purpose. To the fullest extent permitted by law, we do 
not accept or assume responsibility to anyone other 
than the Parent Company and the Parent Company’s 
members as a body, for our audit work, for this report, 
or for the opinions we have formed.

Kieran Storan
Senior Statutory Auditor

For and on behalf of BDO LLP, 
Statutory Auditor London, UK

12 June 2023
BDO LLP is a limited liability partnership registered in 
England and Wales (with registered number OC305127).

MindGym plc  |  108

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportCompany financial 
statements
Consolidated statement 
of comprehensive income

Continuing operations

Revenue

Cost of sales

Gross profit

Administrative expenses

Operating profit/(loss)

Finance income

Finance costs

Profit/(loss) before tax

Tax on profit/(loss)

Profit for the financial period from  
continuing operations attributable to owners  
of the parent

Items that may be reclassified subsequently to profit or loss

Exchange translation differences on consolidation

Other comprehensive income for the period 
attributable to the owners of the parent

Total comprehensive income for the period 
attributable to the owners of the parent

Earnings per share (pence)

Basic

Diluted

Note

4

4,5

8

8

9

10

Year to
31 March 2023
£’000

Year to 
31 March 2022
£’000

55,011

(6,360)

48,651

(45,568)

3,083

55

(174)

2,964

(29)

2,935

297

298

3,232

2.93

2.84

48,668

(6,284)

42,384

(42,733)

(349)

19

(152)

(482)

2,084

1,602

192

192

1,794

1.60

1.59

109  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

Consolidated statement 
of financial position

Note

Year to
31 March 2023
£’000

Year to 
31 March 2022
£’000

12

13

9

15

14

15

16

17

18

17

21

Non-current assets

Intangible assets

Property, plant and equipment

Deferred tax assets

Other receivables

Current assets

Inventories 

Trade and other receivables

Current tax receivable

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

Lease liability

Redeemable preference shares

Current tax payable

Non-current liabilities

Lease liability

Total liabilities

Net assets

Equity

Share capital 

Share premium

Share option reserve

Retained earnings

Equity attributable to owners of the parent company

The financial statements were approved and 
authorised for issue by the Board of Directors on 
12 June 2023 and were signed on its behalf by:

12,320

3,691

3,229

230

19,470

53

9,527

779

7,587

17,964

37,416

11,423

1,121

50

20

12,614

1,988

14,602

22,814

1

242

496

22,075

22,814

8,175

2,815

2,846

217

14,053

7

10,063

494

10,021

20,585

34,638

12,729

856

50

28

13,663

1,349

15,012

19,626

1

213

608

18,804

19,626

Dominic Neary
Chief Financial 
Officer 

MindGym plc  |  110

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportConsolidated statement 
of changes in equity

Share 
capital
£’000

Share 
premium
£’000

Note

Share 
option 
reserve
£’000

At 1 April 2021

Profit for the period

Other comprehensive income:

Exchange translation differences  
on consolidation

Total comprehensive income for the period

Exercise of options

Credit to equity for share-based payments

Tax relating to share-based payments

22

9

At 31 March 2022

Profit for the period

Other comprehensive income:

Exchange translation differences on 
consolidation

Total comprehensive income for the period

Exercise of options

Debit to equity for share-based payments

22

At 31 March 2023

1

-

-

-

-

-

-

1

-

-

-

-

-

1

157

674

-

-

-

56

-

-

213

-

-

-

29

-

242

-

-

-

(407)

341

-

608

-

-

-

(39)

(73)

496

Retained 
earnings
£’000

16,620

1,602

Total  
equity
£’000

17,452

1,602

192

192

1,794

1,794

407

-

(17)

56

341

(17)

18,804

2,935

19,626

2,935

297

297

3,232

3,232

39

-

29

(73)

22,075

22,814

111  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

Consolidated statement 
of cash flows

Cash flows from operating activities

Profit for the financial period

Adjustments for:

Amortisation of intangible assets

Depreciation of property, plant and equipment

Net finance costs

Taxation (credit)/charge

(Increase) in inventories 

Decrease in trade and other receivables

(Decrease) in payables and provisions

Share-based payment (credit)/charge

Cash generated from operations

Net tax (paid)/received

Net cash generated from operating activities

Cash flows from investing activities

Purchase of intangible assets 

Purchase of property, plant and equipment

Interest received

Net cash used in investing activities

Cash flows from financing activities

Cash repayment of lease liabilities

Issuance of ordinary shares

Interest paid

Net cash used in financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of period

Effect of foreign exchange rate changes

Cash and cash equivalents at the end of period

Cash and cash equivalents at the end of period comprise:

Note

Year to
31 March 2023
£’000

Year to 
31 March 2022
£’000

2,935

1,602

12

13

8

9

22

12

13

8

743

1,468

119

29

(46)

524

(1,306)

(73)

4,393

(766)

3,627

(4,888)

(240)

54

(5,074)

(1,298)

29

(52)

(1,321)

(2,768)

10,021

334

7,587

325

1,252

133

(2,084)

(7)

686

(1,084)

341

1,164

(812)

352

(5,623)

(514)

12

(6,125)

(1,226)

56

(27)

(1,197)

(6,970)

16,833

158

10,021

Cash at bank and in hand

7,587

10,021

MindGym plc  |  112

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportNotes to the group financial 
statements

01.  General information
Mind Gym plc (‘the Company’) is a public limited 
company incorporated in England and Wales, and 
its ordinary shares are traded on the Alternative 
Investment Market of the London Stock Exchange 
(‘AIM’). The address of the registered office is 
160 Kensington High Street, London W8 7RG. The 
group consists of Mind Gym plc and its subsidiaries, 
Mind Gym (USA) Inc., Mind Gym Performance (Asia) 
Pte. Ltd, and Mind Gym (Canada) Inc. (together 
‘the Group’).

The principal activity of the Group is to apply 
behavioural science to transform the performance 
of companies and the lives of the people who work 
in them. The Group does this primarily through 
research, strategic advice, management and 
employee development, employee communication 
and related services.

02.  Summary of significant 
accounting policies

Basis of preparation
These consolidated financial statements have been 
prepared in accordance with UK adopted international 
accounting standards and within the requirements of 
the Companies Act 2006 as applicable to companies 
reporting under those standards, including 
interpretations issued by the International Financial 
Reporting Interpretations Committee (‘IFRIC’), 
and within the Companies Act 2006 applicable to 
companies reporting under IFRS.

The consolidated financial statements have been 
prepared on a going concern basis under the historical 
cost convention. 

The consolidated financial statements are presented 
in Pounds Sterling. All values are rounded to £1,000 
except where otherwise indicated.

The principal accounting policies in the preparation 
of these financial statements are set out below. These 
policies have been consistently applied to all the years 
presented unless otherwise stated.

Going concern 
The Group meets its day-to-day working capital 
requirements from the cash flows generated by its 
trading activities and its available cash resources. 
As at 31 March 2023, the Group had £7.6 million of 
cash and £3.1m of lease liabilities. 

The Group prepares cash flow forecasts and re-
forecasts regularly as part of the business planning 
process. The Directors have reviewed forecasted 
cash flows for the forthcoming 12 months for the 
Group from the date of the approval of the financial 
statements and consider that the Group will have 
sufficient cash resources available to meet its liabilities 
as they fall due. These cash flow forecasts have been 
analysed in light of inflationary pressure and other 
medium-term macro-economic impacts and subjected 
to stress testing and scenario modelling which the 
Directors consider sufficiently robust. The impact of 
these inflationary pressures are further discussed in 
the Board Chair’s report. The scenario modelling has 
assessed the impact of various degrees of downturn 
in medium-term revenues generated. The Directors 
note that in a downturn scenario the Group also has 
the option to rationalise its cost base, including cuts 
to discretionary capital and overhead expenditure. The 
Directors consider that the required level of change 
to the Group’s forecasted cash flows to give rise to a 
material risk over going concern is sufficiently remote.

As a result of these assessments, the Group’s strong 
cash position and its clients predominantly comprising 
blue-chip corporates, the Directors have a reasonable 
expectation that the Group has adequate resources to 
continue in operational existence for the foreseeable 
future. Accordingly, they continue to adopt the 
going concern basis in preparing the Annual Report 
and Accounts.

113  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

Basis of consolidation
The consolidated financial statements incorporate 
those of Mind Gym plc and its subsidiary undertakings 
(i.e. entities that the Group controls when the Group 
is exposed to, or has rights to, variable returns from 
its involvement with the entity and has the ability to 
affect those returns through its power over the entity). 
Subsidiaries are fully consolidated from the date on 
which control is transferred to the Group.

All intra-group transactions, balances and unrealised 
gains on transactions between group companies 
are eliminated on consolidation. Where necessary, 
amounts reported by subsidiaries have been adjusted 
to conform with the Group’s accounting policies.

Foreign currency translation
The Group’s presentation currency is Pound Sterling. 
The results and financial position of subsidiaries that 
have a functional currency different from Sterling are 
translated into Sterling as follows:

1 January 2023

•  Assets and liabilities are translated at the closing 

rate at the balance sheet date

1 January 2023

of exchange prevailing during the year

•  Income and expenses are translated at average rates 

1 January 2023

1 January 2023

1 January 2024

1 January 2024

All resulting exchange differences are recognised 
in equity.

Foreign currency transactions are initially recorded 
at the exchange rate at the date of the transaction. 
Foreign exchange gains and losses resulting from 
settlement of such transactions, and from the 
translation at exchange rates at the balance sheet 
date of monetary assets or liabilities denominated in 
foreign currencies, are recognised in profit or loss.

Revenue recognition
Revenue is recognised when control over a product 
or service is transferred to a customer. Due to the 
short-term nature of the trade receivables, the Group 
measures them at the original transaction price 
invoiced without discounting.

New standards and interpretations applied 
for the first time 
The Group did not adopt any new or amended IFRSs 
and IFRIC interpretations from 1 April 2022. 

New standards and interpretations not 
yet applied
At the date of authorisation of these financial 
statements the following standards and interpretations 
were in issue but not yet effective for the financial 
period and have not been applied. The Directors plan to 
adopt these standards in line with their effective dates. 

Applicable for periods 
starting on or after

1 January 2023

Amendments to IAS 1: 
Classification of Liabilities as 
Current or Non-current

Amendments to IAS 8: 
Definition of Accounting 
Estimates

Amendments to IAS 1 and 
IFRS Practice Statement 2 
– Disclosure of Accounting 
policies 

Amendments to IAS 12 – 
Deferred Tax related to Assets 
and Liabilities arising from a 
Single Transaction

Amendments to IFRS 17 – 
Initial Application of IFRS 17 
and IFRS 9 – Comparative 
information

Amendments to IAS 1: 
Classification of Liabilities as 
Current or Non-current

Amendments to IFRS 16: 
Lease Liability in a Sale and 
Leaseback

The Directors anticipate that the adoption of these 
standards and amendments will have no material 
impact on the financial statements.

MindGym plc  |  114

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportThe Group generates revenue from business-to-
business customers by satisfying the following 
performance obligations:

•  Delivering coach-led face-to-face and virtual 

training sessions. Revenue is recognised at a point in 
time on the date of delivery of the session.

•  Developing training programmes customised to 

specific needs. Revenue is recognised at a point in 
time on the completion of all development work 
or at the end of a stage of work when the contract 
provides an enforceable right to payment on 
completion of a stage.

•  Licensing digital training modules to clients. When 
non-cancellable digital modules are provided to the 
client and hosted on the client’s servers, revenue is 
recognised at a point in time on the date the modules 
are provided to the client. Where the client has a 
right to cancel, revenue is recognised at the start of 
each committed period. When digital modules are 
hosted on the Group’s servers, revenue is recognised 
over time across the life of the agreement.

•  Training and certifying client staff to act as coaches. 
Revenue is recognised at a point in time on the date 
of delivery of the certification course.

•  Digital coaching platform and coaching sessions. 
Revenue is recognised over time, across the life of 
the agreement and in line with expected customer 
usage levels.

Any advance consideration received from clients 
represents a contract liability and is disclosed in 
Note 16 under the heading deferred income. When 
the performance obligation has been satisfied but 
the income has not yet been invoiced, the amount 
represents a contract asset and is disclosed in Note 15 
as accrued income.

The incremental costs of obtaining a contract 
principally consist of commissions paid to the Group’s 
sales team. The sales team earn commission over time 
as the revenue they have generated is recognised. 
Commission costs are not therefore capitalised.

Borrowing costs
Borrowing costs directly attributable to the acquisition, 
construction or production of a qualifying asset are 
capitalised during the period of time that is necessary 
to complete and prepare the asset for its intended 
use or sale. Other borrowing costs are expensed in 
the period in which they are incurred and reported in 
finance costs.

Share-based payments
Where share options are awarded to employees, the 
fair value of the options at the date of grant is charged 
to the Consolidated Statement of Comprehensive 
Income over the vesting period. Non-market 
performance conditions are taken into account by 
adjusting the number of equity instruments expected 
to vest at each Statement of Financial Position 
date so that, ultimately, the cumulative amount 
recognised over the vesting period is based on the 
number of options that eventually vest. Market 
performance conditions are factored into the fair 
value of the options granted. The cumulative expense 
is not adjusted for failure to achieve a market 
performance condition.

The fair value of the award also takes into account 
non-vesting conditions. These are either factors 
beyond the control of either party (such as a target 
based on an index) or factors that are within the 
control of one or other of the parties (such as the 
Group keeping the scheme open or the employee 
maintaining any contributions required by 
the scheme).

Where the terms and conditions of options are 
modified before they vest, the increase in the fair 
value of the options, measured immediately before 
and after the modification, is also charged to the 
Consolidated Statement of Comprehensive Income over 
the remaining vesting period.

Defined contribution pension plan
The Group operates a defined contribution plan 
for its employees. A defined contribution plan is 
a pension plan under which the Group pays fixed 
contributions into a separate entity. Once the 
contributions have been paid the Group has no 
further payment obligations.

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The contributions are recognised as an expense in 
the Statement of Comprehensive Income when they 
fall due.

component of both the tax credit in the Consolidated 
Statement of Comprehensive Income and deferred tax 
asset recognised in the balance sheet. 

Taxation
The tax expense represents the sum of the tax 
currently payable and deferred tax.

The current tax payable is based on taxable profit 
for the year. Taxable profit differs from accounting 
profit as reported in the Consolidated Statement of 
Comprehensive Income because it excludes items of 
income or expense that are taxable or deductible in 
other years, and it further excludes items that are 
never taxable or deductible. The Group’s liability for 
current tax is calculated using tax rates that have 
been enacted or substantively enacted at the period-
end date.

Deferred tax is provided using the liability method 
on temporary differences between the tax bases of 
assets and liabilities and their carrying amounts in the 
financial statements. Deferred tax is not recognised 
on temporary differences arising from the initial 
recognition of goodwill or other assets and liabilities in 
a transaction, other than a business combination, that 
affects neither the accounting nor the taxable profit.

Deferred tax is measured on a non-discounted basis 
using tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date and 
are expected to apply when the related deferred tax 
asset is realised, or deferred tax liability is settled. 
Deferred tax assets are recognised to the extent 
that it is probable that future taxable profit will be 
available against which the temporary differences 
can be utilised.

Deferred tax assets and liabilities are offset when 
the Group has a legally enforceable right to offset 
current tax assets and liabilities, and the deferred tax 
assets and liabilities relate to taxes levied by the same 
tax authority.

The Group has taken advantage of HMRC’s Small-
Medium Enterprise (SME) Research and Development 
tax relief scheme. This has resulted in an enhanced 
deduction on eligible activities and is a significant 

Tax is charged or credited in the Consolidated 
Statement of Comprehensive Income, except when 
it relates to items charged or credited directly 
to equity, in which case the deferred tax is also 
recognised in equity. 

Intangible assets
Externally acquired intangible assets are initially 
recognised at cost. Expenditure on internally developed 
assets is capitalised if it can be demonstrated that it 
is technically feasible to develop the product for it to 
provide expected future economic benefits, adequate 
resources are available to complete the development, 
there is an intention to complete the project and 
expenditure on the project can be measured reliably. 

Other research and development costs that do not 
meet the above criteria are recognised as expenses as 
incurred. Development costs previously recognised 
as an expense are not recognised as an asset in a 
subsequent period.

After recognition, intangible assets are measured 
at cost less any accumulated amortisation and 
impairment losses. Amortisation is charged to 
administrative expenses on a straight-line basis 
from the date on which the asset is available for use. 
Intangible assets are amortised over their estimated 
useful lives as follows:

Internally developed 
software

Three to five years

Other intangible assets

One to five years

Trademarks 

10 years

The assets’ residual values, useful lives and 
amortisation methods are reviewed and adjusted 
prospectively if appropriate at each reporting date.

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Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportProperty, plant and equipment
Property, plant and equipment is stated at historical 
cost less accumulated depreciation and any 
accumulated impairment losses. Historical cost 
includes expenditure that is directly attributable 
to bringing the asset to the location and condition 
necessary for it to be capable of operating in the 
manner intended by management. Subsequent costs 
are included in the asset’s carrying amount only when 
it is probable that future economic benefits associated 
with the item will flow to the Group. All other repairs 
and maintenance costs are charged to profit or loss 
during the period in which they are incurred.

Assets are depreciated to their estimated residual value 
using the straight-line method over their estimated 
useful lives as follows:

Leasehold improvements

Over the period 
of the lease

Fixtures, fittings and 
equipment

Two to five years

The assets’ residual values, useful lives and 
depreciation methods are reviewed, and adjusted 
prospectively if appropriate at each balance sheet date.

Gains and losses on disposals are determined by 
comparing the proceeds with the carrying amount 
and are recognised in the Consolidated Statement of 
Comprehensive Income.

Impairment of property, plant and 
equipment and intangible assets 
At each reporting date, the Group reviews the 
carrying amounts of its property, plant and 
equipment and intangible assets to determine whether 
there is any indication that those assets have suffered 
an impairment loss. If any such indication exists, 
the recoverable amount of the asset is estimated in 
order to determine the extent of the impairment loss 
(if any). 

The recoverable amount is the higher of fair value less 
costs to sell and value in use. In assessing value in 
use, the estimated future cash flows are discounted 
to their present value using a pre-tax discount rate 
that reflects current market assessments of the time 
value of money and the risks specific to the asset, for 
which the estimates of future cash flows have not 
been adjusted. 

If the recoverable amount of an asset is estimated to 
be less than its carrying amount, the carrying amount 
of the asset is reduced to its recoverable amount. 
An impairment loss is recognised as an expense 
immediately, unless the relevant asset is carried at a 
revalued amount, in which case the impairment loss is 
treated as a revaluation decrease. 

Leases
Lease identification

At inception of a contract, the Group assesses whether 
a contract is, or contains, a lease. A contract is, or 
contains, a lease if the contract conveys the right to 
control the use of an identifiable asset for a period of 
time in exchange for consideration.

Right-of-use asset

The right-of-use asset is initially measured at cost, 
which comprises the initial amount of the lease 
liability adjusted for any lease payments made at or 
before the commencement date, plus any initial direct 
costs incurred, and an estimate of costs to dismantle 
and remove the underlying asset or to restore the 
underlying asset or the site on which it is located, 
less any lease incentives received.

The right-of-use asset is depreciated on a straight-
line basis over the shorter of the estimated useful 
life of the asset and the lease term. In addition, 
the right-of-use asset is periodically reduced by 
impairment losses, if any, and adjusted for certain 
re-measurements of the lease liability.

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Annual Report and Accounts 2023 Company financial statements

Lease liability

At the commencement date of the lease, the Group 
recognises lease liabilities measured at the present 
value of lease payments to be made over the lease 
term. The lease payments include fixed payments 
(including in-substance fixed payments) less any lease 
incentives receivable. 

The lease liability is measured at amortised cost using 
the effective interest method. 

Short-term leases and leases of low-value assets

The Group applies the short-term lease recognition 
exemption to those leases that have a lease term of 12 
months or less from the commencement date and do 
not contain a purchase option. It also applies the low-
value assets recognition exemption to leases of assets 
below $5,000. Lease payments on short-term leases 
and leases of low-value assets are recognised as an 
expense on a straight-line basis over the lease term.

As a lessor

When the Group acts as a lessor, it determines at lease 
inception whether each lease is a finance lease or an 
operating lease.

When the Group is an intermediate lessor, it accounts 
for its interests in the head lease and the sub-lease 
separately. It assesses the lease classification of a 
sub-lease with reference to the right-of-use asset 
arising from the head lease, not with reference to the 
underlying asset.

Amounts due from lessees under finance leases are 
recognised as finance lease receivables at the amount 
of the Group’s present value of the lease receipts. The 
finance lease receivable is subsequently measured by 
increasing the carrying amount to reflect interest on 
the finance lease receivable (using the discount rate 
used at commencement) and by reducing the carrying 
amount to reflect the lease payments received.

Inventories
Inventories comprise pack materials used in the 
delivery of courses and are stated at the lower of cost 
and net realisable value. Cost is based on the cost of 
purchase on a first in, first out basis. Work in progress 
and finished goods include labour and attributable 
overheads. Net realisable value is the estimated selling 
price less costs to complete and sell.

At each reporting date, inventories are assessed for 
impairment. If stock is impaired, the carrying amount 
is reduced to its realisable value. The impairment loss 
is recognised immediately in profit or loss.

Financial instruments
Financial instruments are recognised when the 
Group becomes party to the contractual provisions 
of the instrument. The Group only enters into 
basic financial instruments and does not have any 
hedging instruments. 

Financial assets and liabilities are offset, with the 
net amounts presented in the Financial Statements, 
when there is a legally enforceable right to set off the 
recognised amounts and there is an intention to settle 
on a net basis or to realise the asset and settle the 
liability simultaneously.

Financial assets –loans and receivables

All of the Group’s financial assets fall into the loans 
and receivables category. Loans and receivables 
are non-derivative financial assets with fixed or 
determinable payments that are not quoted in an 
active market. Financial assets included in loans 
and receivables are recognised initially at fair value. 
Subsequent to initial recognition they are measured 
at amortised cost, using the effective interest rate 
method, less any impairment losses.

Financial assets are assessed for indicators of 
impairment at each reporting date. 

MindGym plc  |  118

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportA provision for impairment of trade receivables is 
made for expected lifetime credit losses based on past 
experience and general economic factors. Further 
provisions are made against specific trade and other 
receivables when there is objective evidence that one 
or more loss events that occurred after the initial 
recognition of the financial asset, have had an impact 
on the estimated future cash flows of the financial 
asset. The amount of the loss is measured as the 
difference between the asset’s carrying amount and 
the present value of estimated future cash flows 
discounted at the financial asset’s original effective 
interest rate. Impaired debts are derecognised when 
they are assessed as uncollectible.

Financial assets are derecognised only when the 
contractual rights to the cash flows from the asset 
expire or are settled, or when the Group transfers 
the financial asset and substantially all the risks and 
rewards of ownership to another entity, or if some 
significant risks and rewards of ownership are retained 
but control of the asset has transferred to another 
party that is able to sell the asset in its entirety to an 
unrelated third party.

Financial liabilities – other financial liabilities

All of the Group’s financial liabilities fall into the 
other financial liabilities category. Such financial 
liabilities are initially measured at fair value less any 
directly attributable transaction costs. Subsequent to 
initial recognition, these liabilities are measured at 
amortised cost using the effective interest method. 

The effective interest method is a method of 
calculating the amortised cost of a financial liability 
and of allocating interest expense over the relevant 
period. The effective interest rate is the rate that 
exactly discounts estimated future cash payments 

through the expected life of the financial liability to 
the net carrying amount on initial recognition.

Financial liabilities are derecognised when the 
Group’s contractual obligations expire or are 
discharged or cancelled.

Cash and cash equivalents
In the Statement of Cash Flows, cash and cash 
equivalents comprise cash in hand, deposits held 
at call with banks, other short-term highly liquid 
investments with original maturities of three months 
or less, and bank overdrafts. In the Statement of 
Financial Position, bank overdrafts are shown within 
borrowings in current liabilities.

Dividends
Dividend income is recognised when the right to 
receive payment is established. 

Dividends payable are recognised when paid, or as 
a liability in the period in which the dividends are 
approved by the shareholders of the Company.

03.  Use of judgements and estimates
In preparing these consolidated Financial Statements, 
management has made judgements and estimates 
that affect the application of the Group’s accounting 
policies and the reported amounts of assets, liabilities, 
income and expenses. Actual results may differ 
from these estimates. Estimates and underlying 
assumptions are reviewed on an ongoing basis. 
Revisions to estimates are recognised prospectively. 

Judgements
Judgements made in applying accounting policies 
that have the most significant effects on the amounts 
recognised in the financial statements are:

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Annual Report and Accounts 2023 Company financial statements

Going concern

As noted in Note 2, the financial statements have been 
prepared on a going concern basis, following detailed 
scenario testing and review.

Capitalisation of internally developed intangibles

Costs of £4.8 million incurred on developing software 
and new digital products have been capitalised in the 
year (see Note 12). Initial capitalisation is based on 
management’s judgement on which costs meet the 
definition of development costs. Costs capitalised 
include directly attributable labour costs and purchases 
of directly attributable products and services. No 
overheads have been capitalised. Initial capitalisation 
and any subsequent impairment is also based on 
management’s judgement that technological and 
economic feasibility is demonstrated and assumptions 
regarding the expected future cash generation of the 
projects and the expected period of benefits.

Assumptions and estimation uncertainties
Assumptions and estimation uncertainties at 31 March 
2023 that have a significant risk of resulting in a 
material adjustment to the carrying amounts of assets 
and liabilities in the next financial year are:

Useful economic life of intangible assets

The useful economic lives of capitalised development 
costs, which are key estimates, are assessed by 
management. In assessing the useful economic lives 
of the coaching platform, Performa, management took 
factors into account such as the speed of change in 
technology used across these types of Digital products. 
Initially management assessed the useful economic life 
of Performa as 3 years, however, following a detailed 
review of the underlying code base management 
have determined that a 5-year useful economic life 
is more appropriate. The policy has been amended 
accordingly and implemented from 1 April 2022. The 
useful economic lives have been benchmarked against 
the market and are deemed reasonable. A 3 or 4 

year useful economic life would have increased the 
amortisation charge for the year ending 31 March 2023 
by £501,000 or £317,000 respectively. 

Recognition of deferred tax asset

The availability of future taxable profits against which 
tax losses carried forward can be used is an estimation 
uncertainty. Management has determined that it is 
likely that the carried forward losses of £21 million 
(generating a £5.3 million deferred tax asset) will 
be utilised against future taxable profits. Based on 
latest management forecasts, the Group is expecting 
to generate taxable profits over the next 5 years. 
There is no expiration date on the losses. These losses 
have mainly arisen on enhanced deductions arising 
from claims under the UK Research and Development 
regime for small and medium-sized companies, and 
not from day-to-day operations. Supporting this 
assertion is the existence of a deferred tax liability 
on the associated intangible assets of £2.4 million 
and new business opportunities and framework 
agreements which have been secured. 

04.  Segmental analysis
Operating segments are reported in a manner 
consistent with the internal reporting provided to the 
chief operating decision-maker, who is responsible for 
allocating resources and assessing performance of the 
business. The chief operating decision-maker has been 
identified as the Board. The Group has two operating 
segments: EMEA (comprising the United Kingdom and 
Singapore) and America (comprising the United States 
and Canada).

Both segments derive their revenue from a single 
business activity, the provision of human capital and 
business improvement solutions.

The Group’s business is not highly seasonal, and 
the Group’s customer base is diversified with no 
individually significant customer.

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Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportSegment results for the year ended 31 March 2023

Segment results for the year ended 31 March 2022

Segment result

EMEA

£’000

US

£’000

Total

£’000

Segment result

EMEA

£’000

US

£’000

Total

£’000

Revenue

23,742

31,269

55,011

Revenue

19,715

28,953

48,668

Cost of sales

(2,740)

(3,620)

(6,360)

Cost of sales

(2,572)

(3,712)

(6,284)

Administrative 
expenses

(23,092)

(22,476)

(45,568)

Administrative 
expenses

(23,705)

(19,028)

(42,733)

(Loss)/profit before 
inter-segment charges

(2,090)

5,173

3,083

(Loss)/profit before 
inter-segment charges

(6,562)

6,213

(349)

Inter-segment charges

5,067

(5,067)

-

Inter-segment charges

5,084

(5,084)

-

2,977

106

3,083

Operating (loss)/profit 
– segment result

(1,478)

1,129

(349)

Profit before taxation

2,964

Loss before taxation

55

Finance income

(174)

Finance costs

19

(152)

(482)

Operating profit – 
segment result

Finance income

Finance costs

Management does not report segmental assets 
and liabilities internally and as such an analysis is 
not reported.

Management does not report segmental assets 
and liabilities internally and as such an analysis is 
not reported.

The mix of revenue for the year ended 31 March 2023 
is set out below.

The mix of revenue for the year ended 31 March 2022 
is set out below.

EMEA

US

Group

EMEA

US

Group

Delivery

60.2%

60.6%

60.3%

Delivery

60.2%

66.0%

63.7%

Design

Digital

Licensing and 
certification

Other

Advisory

19.0%

15.7%

17.2%

Design

13.4%

9.8%

11.2%

13.4%

12.8%

13.1%

Digital

11.9%

10.7%

11.2%

3.3%

7.5%

5.6%

Licensing and 
certification

5.8%

6.3%

6.0%

2.4%

2.3%

2.4%

Other

6.8%

6.2%

6.5%

1.7%

1.1%

1.4%

Advisory

1.9%

1.0%

1.4%

The vast majority of the Group’s contracts are for the 
delivery of services within the next 12 months. The 
Group has therefore taken advantage of the practical 
expedient in paragraph 121(a) of IFRS 15 not to disclose 
information about remaining performance obligations.

The vast majority of the Group’s contracts are for the 
delivery of services within the next 12 months. The 
Group has therefore taken advantage of the practical 
expedient in paragraph 121(a) of IFRS 15 not to disclose 
information about remaining performance obligations.

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Annual Report and Accounts 2023 Company financial statements

05.  Operating profit
Operating profit/(loss) is stated after charging:

Coach costs

Staff costs (Note 7)

31 March 2023
£’000

31 March 2022
£’000

4,960

5,025

34,962

32,977

Amortisation of intangible assets

743

325

Depreciation of property, plant and equipment

1,468

1,252

Short-term and low-value lease expense

Write-back of trade receivables

18

(106)

23

(11)

06.  Auditor remuneration

Fees for audit of the Company and consolidated financial 
statements

Fees for audit of the Company’s subsidiaries pursuant to 
legislation

Total audit fees

Tax compliance services

Tax advisory services

Other services

Total fees payable to the auditor

31 March 2023
£’000

31 March 2022
£’000

134

24

158

20

-

15

193

97

16

113

69

6

11

199

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Annual Report and Accounts 2023Governance02Financial statements0301Strategic report07.  Employees
Staff costs were as follows:

Wages and salaries

Social security costs

Pension costs – defined contribution plans

Share-based payments

31 March 2023
£’000

31 March 2022
£’000

31,036

2,944

1,055

(73)

28,828

2,825

983

341

34,962

32,977

The average number of the Group’s employees by 
function was:

The year-end number of the Group’s employees by 
function was:

Delivery

Support

Digital

31 March 2023

31 March 2022

31 March 2023

31 March 2022

218

79

44

341

196

Delivery

Support

Digital

86

50

332

241

86

46

373

206

88

41

335

Key management personnel include all Directors and a number of senior managers across the Group who 
together have responsibility and authority for planning, directing and controlling the activities of the Group. 
The compensation paid to key management personnel for services provided to the Group was:

Salaries, bonuses and other  
short-term employee benefits

Post-employment benefits

Termination benefits

Share-based payments

Total compensation

31 March 2023
£’000

31 March 2022
£’000

2,624

2,955

72

-

(109)

2,587

130

311

111

3,507

Details of Directors’ 
remuneration and share 
options are set out in 
the Annual Report on 
Remuneration on pages 87 
to 92.

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Annual Report and Accounts 2023 Company financial statements

08.  Net finance costs

Finance income

Bank interest receivable

Finance lease income

Finance costs

Bank interest payable

Lease interest

09.  Tax
The tax (credit)/charge for the year comprises:

UK current tax

UK adjustment in respect of prior periods

Withholding tax

Foreign current tax

Foreign adjustment in respect of prior periods

Total current tax charge

Deferred tax – current year

Deferred tax – adjustment in respect 
of prior periods (R&D claims)

Effect of changes in tax rates

Total deferred tax credit

Total tax (credit)/charge

31 March 2023
£’000

31 March 2022
£’000

54

1

55

(52)

(122)

(174)

(119)

12

7

19

(27)

(125)

(152)

(133)

31 March 2023
£’000

31 March 2022
£’000

-

-

8

73

322

403

(131)

(154)

(89)

(374)

29

-

(42)

-

326

19

303

(1,317)

(429)

(641)

(2,387)

(2,084)

MindGym plc  |  124

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportTax on items credited to equity:

Current tax credit on share-based payments

Deferred tax (credit)/charge on share-based payments

Total tax credit in equity

31 March 2023
£’000

31 March 2022
£’000

-

-

-

-

17

17

The tax charge for the year can be reconciled to accounting profit as follows:

31 March 2023
£’000

31 March 2022
£’000

Profit/(loss) before tax

2,964

(482)

Expected tax charge/(credit) based on the standard  
rate of tax in the UK of 19% (2022: 19%)

Differences in overseas tax rates

Expenses not deductible for tax purposes

Adjustments to tax in respect of prior periods  
(2022: R&D claims)

563

11

846

168

(91)

91

717

(452)

Enhanced R&D deduction

(1,466)

(1,722)

Tax rate changes

Other tax adjustments

Total tax (credit)/charge

(89)

(4)

29

(641)

14

(2,084)

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Annual Report and Accounts 2023 Company financial statements

The main categories of deferred tax assets recognised by the Group are:

Tax losses Intangible assets
£’000

£’000

Other
£’000

At 1 April 2021

Credited to income

Credited to equity

Exchange differences

At 31 March 2022

Credited to income

Credited to equity

Exchange differences

-

4,049

-

-

4,049

1,205

-

-

-

(1,526)

-

-

(1,526)

(848)

-

-

At 31 March 2023

5,254

(2,374)

230

103

(17)

7

323

15

-

11

349

Total 
£’000

230

2,626

(17)

7

2,846

372

-

11

3,229

The standard rate of corporation tax in the UK is 
19% until 31 March 2023. The March 2022 Budget 
Statement announced an increase in the main 
corporation tax rate to 25%, which will take effect 
from 1 April 2023. This increase was substantively 
enacted at the balance sheet date.

The Group has recognised £5.3 million of deferred tax 
assets relating to carried forward tax losses. These 
losses have been recognised as it is probable that future 
taxable profits will allow these deferred tax assets to 
be recovered. The Group has performed a continuing 

evaluation of its deferred tax asset valuation allowance 
on an annual basis to estimate whether sufficient future 
taxable income will be generated to permit use of the 
existing deferred tax assets. 

The Group has recognised a corresponding 
£2.4 million of deferred tax liabilities relating to 
timing differences on intangible assets.

Other deferred tax assets includes deferred tax on 
shared based payments in the UK and other temporary 
timing differences.

10.  Earnings per share
Basic earnings per share (EPS) is calculated by dividing the earnings attributable to shareholders of the Company 
by the weighted average number of ordinary shares in issue during the year. The Company has potentially dilutive 
shares in respect of the share-based payment plans (see Note 23). 

31 March 2023

31 March 2022

Weighted average number of shares in issue

100,143,571

100,009,727

Potentially dilutive shares (weighted average)

3,141,506

442,548

Diluted number of shares (weighted average)

103,285,077

100,452,275

Net profit/(loss) attributable to shareholders

2,935

2.93

2.84

1,602

1.60

1.59

31 March 2023

31 March 2022

£’000

pence

pence

£’000

pence

pence

MindGym plc  |  126

Annual Report and Accounts 2023Governance02Financial statements0301Strategic report11.  Dividends
No dividends have been paid or proposed for the year ended 31 March 2023 (2022: nil).

12.  Intangible assets

Patents Development costs
£’000

£’000

Cost

At 1 April 2021

Additions

At 31 March 2022

Additions

Disposals

At 31 March 2023

Amortisation

At 1 April 2021

Amortisation charge

At 31 March 2022

Amortisation charge

Disposals

At 31 March 2023

Net book value

At 31 March 2022

At 31 March 2023

63

-

63

58

-

121

63

-

63

3

-

66

-

55

4,761

5,623

10,384

4,830

(41)

15,173

1,884

325

2,209

740

(41)

2,908

8,175

12,265

Development cost additions in the year to 31 March 2023 include software development costs 
directly incurred in the creation of new digital assets.

Total
£’000

4,824

5,623

10,447

4,888

(41)

15,294

1,947

325

2,272

743

(41)

2,974

8,175

12,320

127  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

13.  Property, plant and equipment

Right-of-use asset
£’000

Leasehold 
improvements
£’000

Fixtures, fittings 
and equipment
£’000

Cost

At 1 April 2021

Additions

Disposals

Exchange differences

At 31 March 2022

Additions

Disposals

Exchange differences

At 31 March 2023

Depreciation

At 1 April 2021

Depreciation charge

Disposals

Exchange differences

At 31 March 2022

Depreciation charge

Disposals

Exchange differences

At 31 March 2023

Net book value

3,921

39

-

128

4,088

1,937

-

164

6,189

1,250

885

-

49

2,184

1,013

-

38

3,235

321

186

-

12

519

2

-

17

538

234

53

-

-

287

86

-

1

374

The main categories of deferred tax assets recognised by the Group are:

At 31 March 2022

1,904

232

At 31 March 2023

2,954

164

1,444

328

(301)

38

1,509

238

-

46

1,793

796

314

(301)

21

830

369

-

21

1,220

679

573

Total
£’000

5,686

553

(301)

178

6,116

2,177

-

227

8,520

2,280

1,252

(301)

70

3,301

1,468

-

60

4,829

2,815

3,691

14.  Inventories

31 March 2023
£’000

31 March 2022
£’000

Write-back of inventory amounted to £32,000  
(2022: £nil).

Finished goods

53

7

The cost of inventories recognised as an expense and 
included in cost of sales amounted to £392,000  
(2022: £112,000).

MindGym plc  |  128

Annual Report and Accounts 2023Governance02Financial statements0301Strategic report15.  Trade and other receivables

Non-current

Prepayments in respect of property deposits

Current

Trade receivables

Less provision for impairment

Net trade receivables

Net investment in sub-lease

Other receivables

Prepayments

Accrued income

31 March 2023
£’000

31 March 2022
£’000

230

230

6,730

(102)

6,628

-

80

1,125

1,694

9,527

217

217

7,999

(212)

7,787

81

82

1,170

943

10,063

Trade receivables have been aged with respect to the 
payment terms as follows:

The movement in the allowance for impairment 
losses was:

31 March 2023
£’000

31 March 2022
£’000

31 March 2023
£’000

31 March 2022
£’000

Not past due

6,282

7,274

Past due 0–30 days

Past due 31–60 days

Past due 61–90 days

Past due more than  
90 days

336

74

12

26

401

109

25

190

At the beginning  
of the period

Write-back

Utilisation of provision

Foreign exchange 
adjustment

6,730

7,999

At the end of the period

212

(110)

(5)

5

102

227

(14)

(7)

6

212

The Group has applied the simplified approach to measuring expected credit losses, as permitted 
by IFRS 9, and recognises a loss allowance based on the lifetime expected credit loss.

129  |  MindGym plc  

Annual Report and Accounts 2023 16.  Trade and other payables

Trade payables

Other taxation and social security

Other payables

Accruals

Deferred income

Company financial statements

31 March 2023
£’000

31 March 2022
£’000

1,257

744

396

4,606

4,420

11,423

1,401

663

690

5,257

4,718

12,729

17.  Lease liability
The lease liabilities included in the statement of 
financial position are:

The movements in the lease liability were as follows:

31 March 2023
£’000

31 March 2022
£’000

31 March 2023
£’000

31 March 2022
£’000

Current

Non-current

1,121

1,988

3,109

856

1,349

2,205

At the beginning  
of the year

2,205

3,166

Lease payments

1,948

(1,226)

The related right-of-use asset is disclosed in Note 13.

Additions

Finance cost

Exchange differences

At the end of the year

The maturity analysis of the contractual undiscounted cash flows is:

Less than one year

Between one and five years

Total future lease payments

Total future interest payments

Total lease liability

122

(1,298)

132

3,109

121

39

105

2,205

31 March 2023
£’000

31 March 2022
£’000

1,227

2,094

3,321

(212)

3,109

934

1,412

2,346

(141)

2,205

MindGym plc  |  130

Annual Report and Accounts 2023Governance02Financial statements0301Strategic report18.  Redeemable preference shares
The Company allotted and issued 50,000 redeemable preference shares of £1.00 each to Octavius Black in June 
2018. The shares are fully paid up. Under the Articles of Association, the Company may redeem the preference 
shares at their nominal amount at any time specified by either the Directors or the preference share holder. 
The preference share capital, however, counts towards the £50,000 minimum share capital required under the 
Companies Act 2006 and cannot therefore be redeemed unless the Company increases its other share capital. 
The preference shares are non-voting, give no rights to dividends or interest and entitle the holder to the return 
of the nominal value on a winding up. 

19.  Borrowings
The Group entered into a £10 million debt facility (£6 million Revolving Credit Facility, £4 million accordion) 
on 30 September 2021 which matures after three years. The facility remains undrawn as at 12 June 2023. 

20.  Financial instruments and 
financial risk management

Financial instruments by category

Trade and other receivables (excluding prepayments), 
cash and cash equivalents and trade and other payables 
are initially measured at fair value and subsequently 
held at amortised cost.

31 March 2023 31 March 2022
£’000

£’000

Net trade receivables

6,628

7,787

The Group holds no assets or liabilities that are held at 
fair value through income statement or OCI.

As the trade and other receivables and trade and other 
payables have a maturity of less than one year, the 
notional amount is deemed to reflect the fair value.

Capital risk management

The Group’s objectives when managing capital are to 
safeguard the Group’s ability to continue as a going 
concern, to provide returns for shareholders and 
benefits for other stakeholders and to maintain an 
optimal capital structure. 

Other receivables

Prepayments in respect 
of property deposits

80

230

82

217

The Group’s sources of funding currently comprise 
cash flows generated from operations, and equity 
contributed by shareholders. The Group has no 
borrowings and is not subject to any externally 
imposed capital requirements.

Cash and cash 
equivalents

Financial assets at 
amortised cost

Trade payables

Other payables

Lease liabilities

7,587

10,021

14,525

18,107

1,257

396

3,109

1,401

690

2,205

Financial liabilities at 
amortised cost

4,762

4,296

131  |  MindGym plc  

In order to maintain or adjust the capital structure, 
the Group may adjust the amount of dividends paid 
to shareholders, return capital to shareholders to the 
extent allowed by the Company’s articles or issue 
new shares.

Financial risk management

The Group’s risk management is overseen by the 
Audit and Risk Committee. The Group is exposed 
to a variety of financial risks that result from its 
operations, including credit risk, liquidity risk and 
foreign currency risk. Since the Group has no debt it 
is not significantly exposed to interest rate risk. The 
Group has not entered into any derivative transactions, 
such as interest rate swaps or forward foreign 
exchange contracts.

Annual Report and Accounts 2023 Company financial statements

Liquidity risk

The Group ensures, as far as possible, that it has 
sufficient funds to meet foreseeable operational 
expenses. Cash flow forecasting is performed by Group 
Finance who monitor rolling forecasts of the Group’s 
liquidity requirements. Such forecasting takes into 
consideration expected cash receipts, regular spending 
and payment of taxes such as VAT, payroll and 
corporate income tax. 

Currently, the Group’s liquidity risk is low as it is has 
a surplus of cash in all entities and the £10 million 
debt facility available (set out in Note 19). All Group 
liabilities in the current and prior year are due within 
three months of the reporting date, apart from lease 
liabilities. The maturity of the lease liability is set out 
in Note 17.

Foreign currency risk

The Group operates internationally and is exposed to 
foreign currency risk on sales and purchases that are 
denominated in a currency other than Sterling. The 
currencies giving rise to this risk are primarily the US 
Dollar and the Euro. Where possible the exposure is 
mitigated by a natural hedge. For example, US Dollar 
revenues are partially matched by US Dollar costs in 
the US subsidiary. 

The Group holds cash in the UK in Sterling, Euro and 
US Dollar bank accounts and in the USA in US Dollar 
and Canadian Dollar bank accounts. 

There have been no substantive changes in the Group’s 
exposure to financial instrument risks, its objectives, 
policies and processes for managing those risks, or the 
methods used to measure them from previous periods 
unless otherwise stated in this note.

Credit risk

Credit risk arises principally from the Group’s trade 
receivables from customers and monies on deposit 
with financial institutions. 

Credit risk on trade receivables is considered to 
be relatively low as the Group’s customers mainly 
consist of large credit-worthy organisations. Credit 
exposure is spread over a large number of customers 
and so there is no significant concentration of credit 
risk. Outstanding and overdue balances are regularly 
reviewed and resulting actions are put in place on a 
timely basis. The Group establishes an allowance for 
impairment. This is based on a review of individual 
balances taking into account the results of credit 
control communications and our knowledge about the 
customer relationship. See Note 15 Trade and other 
receivables for further information on ageing and 
impairment of trade receivables.

Credit risk also arises from cash and cash equivalents 
and deposits with banks and financial institutions. For 
banks and financial institutions, only independently 
rated parties are accepted, and management maintain 
a close relationship with the Group’s banks.

The carrying amount of financial assets represents the 
maximum credit exposure. The maximum exposure to 
credit risk at the reporting date was:

31 March 2023 31 March 2022
£’000

£’000

Trade receivables

6,628

7,787

Other receivables

Prepayments in respect 
of property deposits

Cash and cash 
equivalents

80

230

82

217

7,587

10,021

At the end of the period

14,525

18,107

MindGym plc  |  132

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportTrade receivables and cash and cash equivalents are analysed by currency as follows:

At 31 March 2023

Net trade receivables

Cash and cash equivalents

At 31 March 2022

Net trade receivables

Cash and cash equivalents

GBP
£’000

2,981

4,659

2,592

6,725

USD
£’000

3,070

2,631

4,581

3,018

EUR
£’000

Other
£’000

351

136

468

95

226

161

146

183

Total
£’000

6,628

7,587

7,787

10,021

The Group does not currently use forward foreign exchange contracts or currency options to hedge currency risk.

21.  Share capital

31 March 2023

31 March 2023

31 March 2022

31 March 2022

Ordinary shares of £0.00001 at  
1 April

Number

100,105,660

Issue of shares to satisfy options

61,924

Ordinary shares of £0.00001 at  
31 March

100,167,584

Cost
£’000

1

-

1

Number

99,791,784

313,876

100,105,660

Cost
£’000

1

-

1

An Employee Benefit Trust (‘EBT’) has been established in connection with the Group’s Share 
Incentive Plan. The movements in own shares held by the Employee Benefit Trust and the 
market value of the shares held at the year-end are shown below.

31 March 2023

31 March 2023

31 March 2022

31 March 2022

Number

111,655

-

111,655

Cost
£’000

-

-

-

76

Number

119,875

(8,220)

111,655

Cost
£’000

-

-

-

151

As at 1 April

Issue of new shares to EBT

Ordinary shares of £0.00001  
at 31 March

Market value at 31 March

133  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

22.  Share-based payments
The Group awards options to selected employees 
under a Long-Term Incentive Share Option Plan 
(‘LTIP’). The options granted to date vest subject 
only to remaining employed up to the vesting date. 
Unexercised options do not entitle the holder to 
dividends or to voting rights.

The Group operates the Mind Gym plc Share Incentive 
Plan (SIP). An initial award of £1,000 of free shares 
was granted in October 2018 to all employees at the 
IPO price of 146 pence. The shares are held in an 
employee benefit trust and vest after three years 
subject only to remaining employed up to the vesting 
date. The holder is entitled to dividends over the 

vesting period. Many employees have elected to leave 
their shares in the trust for a further two years for 
tax purposes.

On 30 September 2019, the Group launched a Save As 
You Earn scheme (‘SAYE’) and an Employee Share 
Purchase Plan (‘ESPP’) for all eligible employees in the 
UK and USA respectively.

The total share-based payments expense was:

31 March 2023 31 March 2022
£’000

£’000

Equity settled share-
based payments

(73)

341

The movements in the number of share awards and share options and the weighted average exercise 
price of awards are:

31 March 2023

31 March 2022

Weighted average 
exercise price
£

Number

Weighted average 
exercise price
£

Number

Outstanding at the beginning 
of the period

2,246,912

0.66

2,287,024

Granted during the period

2,517,268

Forfeited during the period

(1,110,690)

Exercised during the period

(61,924)

Outstanding at the end of the period

3,591,566

Exercisable at the end of the period

Weighted average fair value of awards 
granted (£)

3,461

1.09

0.13

0.44

0.67

0.36

2,448,318

(2,166,334)

(322,096)

2,246,912

4,110

1.69

0.66

0.14

0.14

0.17

0.66

MindGym plc  |  134

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportThe range of exercise prices and weighted average 
remaining contractual life of share awards and share 
options outstanding at 31 March were:

31 March 2023 31 March 2022
£’000

£’000

1,061,246

428,770

1,437,007

584,580

277,000

316,987

248,317

-

20,768

201,981

50,418

217,784

496,810

496,810

3,591,566

2,246,912

7.2

5.8

£ nil

£0.00001

£0.77000

£1.02000

£1.04000

£1.44500

£1.46000

Weighted average 
remaining contractual 
life (years)

135  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

Simple share options awarded under the LTIP, SAYE and ESPP are valued using the Black-
Scholes model. Complex share options awarded under the LTIP are valued using the Monte 
Carlo model. Shares awarded under the SIP are valued directly by reference to the share price 
at date of grant. The principal assumptions used in these valuations were:

Date of grant

Share price 
at grant

Exercise 
price

Expected 
life

Expected 
volatility

Dividend 
yield

Risk-free 

rate Fair value

LTIP (2-year vesting)

27 Apr 2018

LTIP (3-year vesting)

27 Apr 2018

LTIP (2-year vesting)

25 Jun 2018

LTIP (3-year vesting)

25 Jun 2018

SIP

SAYE

ESPP

8 Oct 2018

30 Sep 19

30 Sep 19

LTIP (3-year vesting)

31 Mar 20*

LTIP (4-year vesting)

31 Mar 20*

LTIP (5-year vesting)

31 Mar 20*

SAYE

ESPP

1 Sep 20

1 Sep 20

LTIP (3-year vesting)

14 Jul 21**

LTIP (3-year vesting)

14 Jul 21**

LTIP (4-year vesting)

14 Jul 21**

LTIP (4-year vesting)

14 Jul 21**

LTIP (5-year vesting)

14 Jul 21**

LTIP (5-year vesting)

14 Jul 21**

SAYE

ESPP

LTIP (3-year vesting)

LTIP (4-year vesting)

LTIP (5-year vesting)

1 Aug 21

1 Aug 21

3 Dec 21

3 Dec 21

3 Dec 21

LTIP (3-year vesting)

21 July 22

LTIP (4-year vesting)

21 July 22

LTIP (5-year vesting)

21 July 22

SAYE

ESPP

1 Aug 22

1 Aug 22

£

1.24

1.24

1.46

1.46

1.67

1.22

1.22

1.00

1.00

1.00

0.90

0.90

1.90

1.90

1.90

1.90

1.90

1.90

1.70

1.70

1.675

1.675

1.675

1.20

1.20

1.20

1.20

1.20

£

Nil

Nil

1.46

1.46

Nil

1.04

1.04

Nil

Nil

Nil

0.77

0.77

Nil

Nil

Nil

Nil

Nil

Nil

1.445

1.445

Nil

Nil

Nil

Nil

Nil

Nil

1.02

1.02

years

2

3

10

10

n/a

3

1

3

4

5

3

1

3

3

4

4

5

5

3

1

3

4

5

3

4

5

3

1

%

n/a

n/a

19%

19%

n/a

19%

19%

n/a

n/a

n/a

19%

19%

36%

36%

36%

36%

36%

36%

36%

34%

36%

36%

36%

36%

36%

36%

36%

34%

%

1.4%

1.4%

1.4%

1.4%

n/a

1.4%

1.4%

1.4%

1.4%

1.4%

1.4%

1.4%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

%

n/a

n/a

1.0%

1.0%

n/a

1.0%

1.0%

n/a

n/a

n/a

1.0%

1.0%

0.15%

0.15%

0.23%

0.23%

0.31%

0.31%

0.31%

0.15%

0.15%

0.23%

0.31%

0.15%

0.23%

0.31%

0.31%

0.15%

£

1.20

1.19

0.28

0.28

1.67

0.25

0.20

0.96

0.95

0.93

0.25

0.20

1.90

1.69

1.90

1.70

1.90

1.73

0.53

0.36

1.675

1.675

1.675

1.20

1.20

1.20

0.38

0.26

* includes further options granted on 12 Jun 2020 on the same terms and with the same valuation assumptions.

** includes further options granted on 3 Dec 2021 on the same terms and with the same valuation assumptions.

23.  Controlling party
The Group was controlled by O. Black and J. Cash by 
virtue of their joint shareholding in the Company 
throughout the period. 

There were the following related party transactions 
during the year and balances at the end of the year:

•  Key management compensation as disclosed in 

Note 7.

•  Trevor Phillips, a non-executive director of Mind 
Gym plc, is also chairman and director of Green 
Park Interim and Executive Search which provided 
services to the Group totalling £1,538 in the year 
ended 31 March 2023.

24.  Events after the reporting period
There were no post balance sheet events. 

MindGym plc  |  136

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportMind Gym plc parent company 
statement of financial position

Note

Year to
31 March 2023
£’000

Year to 
31 March 2022
£’000

Non-current assets

Intangible assets

Property, plant and equipment

Investments in subsidiaries

Deferred tax assets

Current assets

Inventories 

Trade and other receivables

Current tax receivable

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

Lease liability

Redeemable preference shares

Non-current liabilities

Lease liability

Total liabilities

Net assets

Equity

Share capital 

Share premium

Share option reserve

Retained earnings

Equity attributable to owners of the parent Company

The Company has elected to take the exemption 
under Section 408 of the Companies Act 2006 from 
presenting the Company’s Income Statement and 
Statement of Comprehensive Income. The Company’s 
profit for the financial year was £3,335,000 (2022: 
profit of £757,000).

The Accounting Policies and Notes on pages 113 to 120 
form part of these financial statements.

137  |  MindGym plc  

4

5

7

8

9

10

11

11

12

12,320

1,899

50

3,101

17,370

29

6,176

-

4,856

11,061

28,431

8,684

373

50

9,107

1,252

10,359

18,072

1

242

496

17,333

18,072

8,175

497

50

2,681

11,403

7

4,808

83

6,900

11,798

23,201

8,213

133

50

8,396

24

8,420

14,781

1

213

608

13,959

14,781

The financial statements were approved and 
authorised for issue by the Board of Directors on 
12 June 2023 and signed on its behalf by:

Dominic Neary
Chief Financial 
Officer 

Annual Report and Accounts 2023 Company financial statements

Mind Gym plc parent company 
statement of changes in equity

At 1 April 2021

Profit for the period

Total comprehensive income for the period

Credit to equity for share-based payments

Exercise of options

Tax relating to share-based payments

At 31 March 2022

Profit for the period

Total comprehensive income for the period

Credit to equity for share-based payments

Exercise of options

At 31 March 2023

Share  
capital
£’000

Share 
premium
£’000

Share option 
reserve
£’000

Retained 
earnings
£’000

Total  
equity
£’000

1

-

-

-

-

-

1

-

-

-

-

1

157

674

12,812

13,644

-

-

-

56

-

213

-

-

-

29

242

-

-

341

(407)

-

608

-

-

(73)

(39)

496

757

757

-

407

(17)

13,959

3,335

3,335

-

39

757

757

341

56

(17)

14,781

3,335

3,335

(73)

29

17,333

18,072

MindGym plc  |  138

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportMind Gym plc notes to the parent 
company financial statements

01.  Summary of significant 
accounting policies

Basis of preparation 
The financial statements have been prepared on a 
going concern basis, see Note 2 of the Group Financial 
Statements, and under the historical cost convention 
in accordance with Financial Reporting Standard 101 
Reduced Disclosure Framework (FRS 101) as issued by 
the FRC and with the Companies Act 2006. 

The Company has taken advantage of the 
disclosure exemptions available under FRS 101 
in relation to:

•  Presentation of a cash flow statement and 

related notes

•  Comparative period reconciliations for 
intangible assets and property, plant 
and equipment

•  Related party transactions with wholly 

owned subsidiaries

•  Financial instruments

•  Capital management

•  Share-based payments

•  Compensation of key management personnel

•  Standards not yet effective

Where required, equivalent disclosures are given in the 
Group Financial Statements.

Note 6 (Auditor remuneration), Note 11 (Dividends), 
Note 18 (Redeemable preference shares), Note 21 
(Share capital) and Note 22 (Share-based payments) 
of the Group Financial Statements form part of these 
financial statements.

The principal accounting policies in the preparation 
of these financial statements are set out below. These 
policies have been consistently applied to all the years 
presented unless otherwise stated.

Foreign currency translation
The functional currency is Pound Sterling. Foreign 
currency transactions are initially recorded at the 
exchange rate at the date of the transaction. Foreign 
exchange gains and losses resulting from settlement of 
such transactions and from the translation at exchange 
rates at the balance sheet date of monetary assets 
or liabilities denominated in foreign currencies are 
recognised in income.

Revenue recognition
Revenue is recognised when control over a product or 
service is transferred to a customer. Due to the short-
term nature of the trade receivables, the Company 
measures them at the original transaction price 
invoiced without discounting.

The Company generates revenue from business-to-
business customers by:

•  Delivering coach led face-to-face and virtual 

training sessions. Revenue is recognised at a point in 
time on the date of delivery of the session.

•  Developing training programmes customised to 

specific needs. Revenue is recognised at a point in 
time on the completion of all development work 
or at the end of a stage of work when the contract 
provides an enforceable right to payment on 
completion of a stage.

•  Licensing digital training modules to clients. When 
non-cancellable digital modules are provided to the 
client and hosted on the client’s servers, revenue 
is recognised at a point in time on the date the 
modules are provided to the client. Where the 
client has a right to cancel, revenue is recognised 
at the start of the next committed period. When 
digital modules are hosted on the Company servers, 
revenue is recognised over time across the life of 
the agreement.

139  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

•  Training and certifying client staff to act as coaches. 
Revenue is recognised at a point in time on the date 
of delivery of the certification course.

Group keeping the scheme open or the employee 
maintaining any contributions required by 
the scheme).

•  Digital coaching platform and coaching sessions. 
Revenue is recognised over time, across the life of 
the agreement and in line with expected customer 
usage levels. 

Any advance consideration received from clients 
represents a contract liability and is disclosed in 
Note 10 under the heading deferred income. When 
the performance obligation has been satisfied but 
the income has not yet been invoiced, the amount 
represents a contract asset and is disclosed in Note 9 
as accrued income.

The incremental costs of obtaining a contract 
principally consist of commissions paid to the 
Company’s sales team. The sales team earn 
commission over time as the revenue they have 
generated is recognised. Commission costs are 
therefore not capitalised.

Share-based payments
Where share options are awarded to employees, the 
fair value of the options at the date of grant is charged 
to the Statement of Comprehensive Income over the 
vesting period. Non-market performance conditions 
are taken into account by adjusting the number of 
equity instruments expected to vest at each Statement 
of Financial Position date so that, ultimately, the 
cumulative amount recognised over the vesting period 
is based on the number of options that eventually 
vest. Market performance conditions are factored into 
the fair value of the options granted. The cumulative 
expense is not adjusted for failure to achieve a market 
performance condition.

The fair value of the award also takes into account 
non-vesting conditions. These are either factors 
beyond the control of either party (such as a target 
based on an index) or factors that are within the 
control of one or other of the parties (such as the 

Where the terms and conditions of options are 
modified before they vest, the increase in the fair value 
of the options, measured immediately before and after 
the modification, is also charged to the Statement 
of Comprehensive Income over the remaining 
vesting period.

Defined contribution pension plan
The Company operates a defined contribution plan 
for its employees. A defined contribution plan is 
a pension plan under which the Company pays 
fixed contributions into a separate entity. Once the 
contributions have been paid, the Company has no 
further payment obligations.

The contributions are recognised as an expense in 
the Statement of Comprehensive Income when they 
fall due.

Taxation
The tax expense represents the sum of the tax 
currently payable and deferred tax.

The current tax payable is based on taxable profit for 
the year. Taxable profit differs from accounting profit 
as reported in the Statement of Comprehensive Income 
because it excludes items of income or expense that 
are taxable or deductible in other years and it further 
excludes items that are never taxable or deductible. 
The Company liability for current tax is calculated 
using tax rates that have been enacted or substantively 
enacted at the period-end date.

Deferred tax is provided using the liability method 
on temporary differences between the tax bases of 
assets and liabilities and their carrying amounts in the 
financial statements. Deferred tax is not recognised 
on temporary differences arising from the initial 
recognition of goodwill or other assets and liabilities in 
a transaction, other than a business combination, that 
affects neither the accounting nor the taxable profit.

MindGym plc  |  140

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportDeferred tax is measured on a non-discounted basis 
using tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date and 
are expected to apply when the related deferred tax 
asset is realised, or deferred tax liability is settled. 
Deferred tax assets are recognised to the extent 
that it is probable that future taxable profit will be 
available against which the temporary differences 
can be utilised.

Deferred tax assets and liabilities are offset when 
the Company has a legally enforceable right to offset 
current tax assets and liabilities, and the deferred tax 
assets and liabilities relate to taxes levied by the same 
tax authority.

The Company has taken advantage of the Small-
Medium Enterprise (SME) Research and Development 
tax relief scheme. This has resulted in an enhanced 
deduction on eligible activities which has been 
recognised as a tax credit in the Consolidated 
Statement of Comprehensive Income. 

Tax is charged or credited in the Statement of 
Comprehensive Income, except when it relates to items 
charged or credited directly to equity, in which case 
the deferred tax is also recognised in equity. 

Intangible assets
Externally acquired intangible assets are initially 
recognised at cost. Expenditure on internally developed 
assets is capitalised if it can be demonstrated that it 
is technically feasible to develop the product for it to 
provide expected future economic benefits, adequate 
resources are available to complete the development, 
there is an intention to complete the project and 
expenditure on the project can be measured reliably. 

Other research and development costs that do not 
meet the above criteria are recognised as expenses as 
incurred. Development costs previously recognised 
as an expense are not recognised as an asset in a 
subsequent period.

After recognition intangible assets are measured 
at cost less any accumulated amortisation and 
impairment losses. Amortisation is charged to 
administrative expenses on a straight-line basis 
from the date on which the asset is available for use. 
Intangible assets are amortised over their estimated 
useful lives as follows:

Internally developed 
software

Three to five years

Other intangible assets

One to five years

Trademarks 

Ten years

The assets’ residual values, useful lives and 
amortisation methods are reviewed and adjusted 
prospectively if appropriate at each reporting date.

Property, plant and equipment
Property, plant and equipment is stated at historical 
cost less accumulated depreciation and any 
accumulated impairment losses. Historical cost 
includes expenditure that is directly attributable 
to bringing the asset to the location and condition 
necessary for it to be capable of operating in the 
manner intended by management. Subsequent costs 
are included in the asset’s carrying amount only when 
it is probable that future economic benefits associated 
with the item will flow to the Company. All other 
repairs and maintenance costs are charged to profit or 
loss during the period in which they are incurred.

141  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

Assets are depreciated to their estimated residual value 
using the straight-line method over their estimated 
useful lives as follows:

Leasehold land 
and buildings

Over the period 
of the lease

Fixtures, fittings 
and equipment

Two to five years

The assets’ residual values, useful lives and 
depreciation methods are reviewed, and adjusted 
prospectively if appropriate at each balance sheet date.

Gains and losses on disposals are determined 
by comparing the proceeds with the carrying 
amount and are recognised in the Statement of 
Comprehensive Income.

Investments in subsidiaries
Investments in subsidiaries are recorded at cost less 
provision for impairment. The Company assesses at 
each balance sheet date whether there is objective 
evidence that an investment is impaired.

Inventories
Inventories comprise pack materials used in the 
delivery of courses and are stated at the lower of cost 
and net realisable value. Cost is based on the cost of 
purchase on a first in, first out basis. Work in progress 
and finished goods include labour and attributable 
overheads. Net realisable value is the estimated selling 
price less costs to complete and sell.

At each reporting date, inventories are assessed for 
impairment. If stock is impaired, the carrying amount 
is reduced to its realisable value. The impairment loss 
is recognised immediately in profit or loss.

Financial instruments
Financial instruments are recognised when the 
Company becomes party to the contractual provisions 
of the instrument. The Company only enters into 
basic financial instruments and does not have any 
hedging instruments. 

Financial assets and liabilities are offset, with the 
net amounts presented in the Financial Statements, 
when there is a legally enforceable right to set off the 
recognised amounts and there is an intention to settle 
on a net basis or to realise the asset and settle the 
liability simultaneously.

Financial assets - loans and receivables

All of the Company’s financial assets fall into the 
loans and receivables category. Loans and receivables 
are non-derivative financial assets with fixed or 
determinable payments that are not quoted in an 
active market. Financial assets included in loans 
and receivables are recognised initially at fair value. 
Subsequent to initial recognition they are measured 
at amortised cost using the effective interest rate 
method, less any impairment losses.

Financial assets are assessed for indicators of 
impairment at each reporting date. 

A provision for impairment of trade receivables is 
made for expected lifetime credit losses based on past 
experience and general economic factors. Further 
provisions are made against specific trade and other 
receivables when there is objective evidence that one 
or more loss events, that occurred after the initial 
recognition of the financial asset, have had an impact 
on the estimated future cash flows of the financial 
asset. The amount of the loss is measured as the 
difference between the asset’s carrying amount and 
the present value of estimated future cash flows 
discounted at the financial asset’s original effective 
interest rate. Impaired debts are derecognised when 
they are assessed as uncollectible.

MindGym plc  |  142

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportFinancial assets are derecognised only when the 
contractual rights to the cash flows from the asset 
expire or are settled, or when the Company transfers 
the financial asset and substantially all the risks and 
rewards of ownership to another entity, or if some 
significant risks and rewards of ownership are retained 
but control of the asset has transferred to another 
party that is able to sell the asset in its entirety to an 
unrelated third party.

Right of use asset

The right-of-use asset is initially measured at cost, 
which comprises the initial amount of the lease 
liability adjusted for any lease payments made at or 
before the commencement date, plus any initial direct 
costs incurred, and an estimate of costs to dismantle 
and remove the underlying asset or to restore the 
underlying asset or the site on which it is located, 
less any lease incentives received.

Financial liabilities - other financial liabilities

All of the Company’s financial liabilities fall into the 
other financial liabilities category. Such financial 
liabilities are initially measured at fair value less any 
directly attributable transaction costs. Subsequent to 
initial recognition, these liabilities are measured at 
amortised cost using the effective interest method. 

The effective interest method is a method of 
calculating the amortised cost of a financial liability 
and of allocating interest expense over the relevant 
period. The effective interest rate is the rate that 
exactly discounts estimated future cash payments 
through the expected life of the financial liability to 
the net carrying amount on initial recognition.

Financial liabilities are derecognised when the 
Company’s contractual obligations expire or are 
discharged or cancelled.

Leases
Lease identification

At inception of a contract, the Company assesses 
whether a contract is, or contains, a lease. A contract 
is, or contains, a lease if the contract conveys the right 
to control the use of an identifiable asset for a period 
of time in exchange for consideration.

The right-of-use asset is depreciated on a straight-
line basis over the shorter of the estimated useful 
life of the asset and the lease term. In addition, 
the right-of-use asset is periodically reduced by 
impairment losses, if any, and adjusted for certain 
re-measurements of the lease liability.

Lease liability

At the commencement date of the lease, the Company 
recognises lease liabilities measured at the present 
value of lease payments to be made over the lease 
term. The lease payments include fixed payments 
(including in-substance fixed payments) less any lease 
incentives receivable. 

The lease liability is measured at amortised cost using 
the effective interest method.

Short-term leases and leases of low-value assets

The Company applies the short-term lease recognition 
exemption to those leases that have a lease term of 12 
months or less from the commencement date and do 
not contain a purchase option. It also applies the low-
value assets recognition exemption to leases of assets 
below $5,000. Lease payments on short-term leases 
and leases of low-value assets are recognised as an 
expense on a straight-line basis over the lease term.

Dividends
Dividend income is recognised when the right to 
receive payment is established. 

Dividends payable are recognised as a liability in the 
period in which the dividends are approved by the 
shareholders of the Company or paid.

143  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

02.  Employees and auditor’s remuneration

Staff costs were as follows:

The average number of the Company’s employees by 
function was:

31 March 2023
£’000

31 March 2022
£’000

31 March 2023

31 March 2022

Wages and salaries

13,542

13,907

Delivery

Social security costs

1,799

1,814

Support

Pension costs – defined 
contribution plans

Share-based payments

467

(73)

455

Digital

341

15,735

16,517

139

58

29

226

88

71

44

203 

Details of Directors’ remuneration and share options are set out in the Annual Report on Remuneration on pages 
87 to 92.

Fees payable to the auditor for the audit of the Company’s Financial Statements are set out in Note 6 of the Group 
Financial Statements.

03.  Dividends
Details of the Company’s dividends are set out in Note 
11 of the Group Financial Statements.

MindGym plc | 144

Annual Report and Accounts 2023Governance02Financial statements0301Strategic report04.  Intangible assets

Patents Development costs
£’000

£’000

Cost

At 1 April 2022

Additions

Disposals

At 31 March 2023

Amortisation

At 1 April 2022

Amortisation charge

Disposals

At 31 March 2023

Net book value

At 31 March 2022

At 31 March 2023

63

58

-

121

63

3

-

66

-

55

10,384

4,830

(41)

15,173

2,209

740

(41)

2,908

8,175

12,265

05.  Property, plant and equipment

Right-of-use asset
£’000

Leasehold 
improvements
£’000

Fixtures, fittings  
and equipment
£’000

1,196

1,825

-

3,021

978

346

-

1,324

218

1,697

228

-

-

228

228

-

-

228

-

-

648

104

-

752

369

181

-

550

279

202

Cost

At 1 April 2022

Additions

Disposals

At 31 March 2023

Depreciation

At 1 April 2022

Depreciation charge

Disposals

At 31 March 2023

Net book value

At 31 March 2022

At 31 March 2023

145  |  MindGym plc  

Total
£’000

10,447

4,889

(41)

15,294

2,272

743

(41)

2,974

8,175

12,320

Total 
£’000

2,072

1,929

-

4,001

1,575

527

-

2,102

497

1,899

Annual Report and Accounts 2023 Company financial statements

06.  Investments in subsidiaries
The Directors believe that the carrying amount of the investments is supported by their 
underlying net assets.

The investments consist of a 100% interest in the following subsidiaries, all of which had the 
principal activity of providing management and development training.

Name

Country of incorporation

Registered office

Mind Gym (USA) Inc

USA

475 Park Avenue South, Floor 2, 
New York, NY 10016 USA

Mind Gym Performance (Asia) Pte. Ltd

Singapore

PWC Building, 
#28-63, 8 Cross Street, 
Singapore 048424

Mind Gym (Canada) Inc

Canada

145 King Street West, 
Toronto, Ontario, Canada, M5H 4G2

07.  Deferred tax assets
The main categories of deferred tax assets recognised by the Company are:

Tax losses
£’000

Intangible assets
£’000

Other
£’000

At 1 April 2021

-

-

Credited/(charged) 
to income

Credited/(charged) 
to equity

At 31 March 2022

Credited/(charged) 
to income

At 31 March 2023

4,049

(1,526)

-

4,049

1,205

5,254

-

(1,526)

(849)

(2,375)

112

63

(17)

158

64

222

Total
£’000

112

2,586

(17)

2,681

420

3,101

The standard rate of corporation tax in the UK is 
19% until 31 March 2023. The March 2022 Budget 
Statement announced an increase in the main 
corporation tax rate to 25%, which will take effect 
from 1 April 2023. This increase was substantively 
enacted at the balance sheet date.

The entity has recognised £5.3 million of deferred tax 
assets relating to carried forward tax losses. These 
losses have been recognised as it is probable that future 
taxable profits will allow these deferred tax assets to 
be recovered. The entity has performed a continuing 

evaluation of its deferred tax asset valuation allowance 
on an annual basis to estimate whether sufficient future 
taxable income will be generated to permit use of the 
existing deferred tax assets. 

The entity has recognised a corresponding £2.4 million 
of deferred tax liabilities relating to timing differences 
on intangible assets.

Other deferred tax assets includes deferred tax 
on shared based payments and other temporary 
timing differences.

MindGym plc  |  146

Annual Report and Accounts 2023Governance02Financial statements0301Strategic report08.  Inventories

Finished goods

29

7

31 March 2023 31 March 2022
£’000

£’000

Write-back of inventory amounted to nil. (2022: £nil).

09.  Trade and other receivables

Trade receivables

Less provision for impairment

Net trade receivables

Amounts owed by group undertakings

Other receivables

Prepayments

Accrued income

31 March 2023
£’000

31 March 2022
£’000

3,658

(48)

3,610

332

43

873

1,318

6,176

3,187

(91)

3,096

220

20

877

595

4,808

The Company has applied the simplified approach to measuring expected credit losses, 
as permitted by IFRS 9, and recognises a loss allowance based on the lifetime expected 
credit loss.

Balances due from fellow group companies are repayable on demand and interest free. The 
Company has applied a probability-based approach to measuring expected credit losses based 
on the expected manner of recovery and recovery period. Based on this assessment no credit 
loss provision was required at 31 March 2022. 

10.  Trade and other payables

Trade payables

Amounts owed to group undertakings

Other taxation and social security

Other payables

Accruals

Deferred income

31 March 2023
£’000

31 March 2022
£’000

807

2,150

745

183

2,467

2,332

8,684

963

1,390

663

376

2,861

1,960

8,213

Amounts owed to group undertakings relates to recharges and intercompany adjustments.

147  |  MindGym plc  

Annual Report and Accounts 2023 Company financial statements

11.  Leases
The lease liabilities included in the statement 
of financial position are:

The movements in the lease liability were as follows:

31 March 2023
£’000

31 March 2022
£’000

31 March 2023
£’000

31 March 2022
£’000

Current

Non-current

373

1,252

1,625

133

24

157

The related right-of-use asset is disclosed in Note 5.

At the beginning of 
the year

Additions

Lease payments

Finance cost

At the end of the year

157

1,839

(407)

36

1,625

482

39

(378)

14

157

The maturity analysis of the contractual undiscounted cash flows is:

Less than one year

Between one and five years

Total future lease payments

Total future interest payments

Total lease liability

31 March 2023
£’000

31 March 2022
£’000

429

1,339

1,768

(143)

1,625

135

26

161

(4)

157

12.  Share capital and redeemable 

preference shares

Details of the Company’s redeemable preference shares 
and share capital are set out in Notes 18 and 21 to the 
Group Financial Statements.

13.  Share-based payments
Details of the Company’s share-based payment 
plans are set out in Note 22 to the Group 
Financial Statements.

14.  Controlling party
The Company was controlled by O. Black and J. Cash 
by virtue of their joint shareholding in the Company 
throughout the period. 

There were the following related party transactions 
during the year and balances at the end of the year:

•  Key management compensation as disclosed in Note 

7 of the Group Financial Statements.

•  Trevor Phillips, a non-executive director of Mind 
Gym plc, is also chairman and director of Green 
Park Interim and Executive Search which provided 
services to the Group totalling £1,538 in the year 
ended 31 March 2023.

MindGym plc  |  148

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportNotice of Annual 
General Meeting 

Notice is hereby given that the Annual General 
Meeting (the ‘AGM’) of Mind Gym plc (the 
‘Company’) will be held at the office of the 
Company at 160 Kensington High Street, London, 
W8 7RG on 19 July 2023 commencing at 9.00am. 

The AGM will be held for the following purposes:

Ordinary Resolutions
To consider and, if thought fit, pass the following 
resolutions as Ordinary Resolutions:

Report and Accounts
01.  To receive the Company’s financial statements for 
the year ended 31 March 2023 together with the 
reports of the Directors and auditor thereon.

Directors’ Remuneration Report
02. To approve the Directors’ Remuneration Report for 

the year ended 31 March 2023.

Directors
03. To re-elect Ruby McGregor-Smith as a Director 

of the Company.

04. To re-elect Sebastian Bailey as a Director 

of the Company.

05. To re-elect Joanne Black as a Director 

of the Company.

06. To re-elect Octavius Black as a Director 

of the Company.

07. To re-elect David Nelson as a Director 

of the Company.

08. To re-elect Sally-ann Tilleray as a Director 

of the Company.

09. To re-elect Trevor Phillips as a Director 

of the Company. 

10.  To re-elect Dominic Neary as a Director 

of the Company.

Auditors
11.  To re-appoint BDO LLP as the Company’s auditor 
to hold office until the conclusion of the next 
Annual General Meeting of the Company at which 
accounts are laid.

Remuneration of Auditors
12.  To authorise the Audit & Risk Committee to agree 

the remuneration of the auditor of the Company.

Directors’ authority to allot shares
13.  To generally and unconditionally authorise the 

Directors, pursuant to and in accordance with 
Section 551 of the Companies Act 2006 (the ‘Act’), 
in substitution for all previous authorities to the 
extent unused, to exercise all the powers of the 
Company to allot shares in the Company and to 
grant rights to subscribe for or to convert any 
security into shares in the Company.

a.  up to an aggregate nominal amount of £333.69 
(representing approximately one-third of the 
total ordinary share capital in issue at 12 June 
2023, being the latest practicable date prior to 
publication of this notice of meeting); and

b. comprising equity securities (as defined by 
Section 560 (1) of the Act) up to a further 
aggregate nominal value of £333.69 in 
connection with an offer by way of rights issue;

such authorities to expire at close of business on the 
31st October 2024 or if earlier at the conclusion of the 
next Annual General Meeting of the Company, save 
that the Company may, before such expiry make an 
offer or agreement which would or might require 
shares to be allotted or rights to subscribe for or 
convert any security into shares to be granted after the 
authority ends.

For the purposes of this resolution, ‘rights issue’ 
means an offer to:

a.  shareholders in proportion (as nearly as may 
be practicable) to their existing holdings; and

149  |  MindGym plc  

Annual Report and Accounts 2023 Notice of Annual General Meeting

b. holders of other equity securities if this is 
required by the rights of those securities 
or, if the Directors consider it necessary, as 
permitted by the rights of those securities;

to subscribe for further securities by means of the 
issue of a renounceable letter (or other negotiable 
document) which may be traded for a period before 
payment for the securities is due, but subject in both 
cases to such exclusions or other arrangements as the 
Directors consider necessary or appropriate in relation 
to treasury shares, fractional entitlements, record 
dates or legal, regulatory or practical problems in, or 
under the laws of, any territory.

Special Resolutions
To consider and, if thought fit, pass the following 
resolutions as Special Resolutions:

Disapplication of pre-emption rights
14.  To authorise the Board, provided that resolution 
13 is passed, to allot equity securities (as defined 
in the Companies Act 2006) for cash under the 
authority given by that resolution and/or to sell 
ordinary shares held by the Company as treasury 
shares for cash as if Section 561 of the Companies 
Act 2006 did not apply to any such allotment or 
sale, such authority to be limited:

a.  to allotments for rights issues and other  

pre-emptive issues; and

b. to the allotment of equity securities or sale of 
treasury shares (otherwise than in paragraph  
(a) above) up to a total nominal amount of 
£50.05 being 5% of the total ordinary share 
capital in issue at 12 June 2023, being the latest 
practicable date prior to publication of this 
notice of meeting, such authorities to expire at 
close of business on the 31st October 2024 or 
if earlier at the conclusion of the next Annual 
General Meeting of the Company, but, in each 
case, prior to its expiry the Company may 

make offers, and enter into agreements, which 
would, or might, require equity securities to be 
allotted (and treasury shares to be sold) after the 
authority expires and the Board may allot equity 
securities (and sell treasury shares) under any 
such offer or agreement as if the authority had 
not expired. 

15.  To authorise the Board, provided that resolution 13 
is passed, and in addition to any authority granted 
under resolution 14, to allot equity securities (as 
defined under the Companies Act 2006) for cash 
under the authority given by resolution 13 and/
or to sell ordinary shares held by the Company as 
treasury shares for cash as if Section 561 of the 
Companies Act 2006 did not apply to any such 
allotment of sale, such authority to be:

a.  limited to the allotment of equity securities or 

sale of treasury shares up to a nominal amount 
of £50.05; and

b. used only for the purposes of financing (or 

refinancing, if the authority is to be used within 
six months after the original transaction) a 
transaction which the Board of the Company 
determines to be an acquisition or other capital 
investment of a kind contemplated by the 
Statement of Principles on Dis-applying  
Pre-Emption Rights most recently published 
by the Pre-Emption Group prior to the date 
of this notice, such authorities to expire at 
close of business on the 31st October 2024 or 
if earlier at the conclusion of the next Annual 
General Meeting of the Company, save that, in 
each case, the Company may before such expiry 
make offers, and enter into agreements, which 
would, or might, require equity securities to be 
allotted (and treasury shares to be sold) after the 
authority expires and the Board may allot equity 
securities (and sell treasury shares) under any 
such offer or agreement as if the authority had 
not expired. 

MindGym plc  |  150

Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportAuthority to purchase own shares
16.  To authorise the Company, generally and 

By order of the Board

unconditionally, for the purpose of Section 701 
of the Companies Act 2006 (the ‘Act’), to make 
market purchases (as defined in Section 693 of 
the Act) of ordinary shares of 0.00001 pence each 
in the capital of the Company (‘ordinary shares’) 
provided that:

a.  the maximum number of ordinary shares hereby 

authorised to be purchased is 10,010,566

b. the minimum price (exclusive of expenses) 
which may be paid for such ordinary shares 
is 0.00001 pence per share, being the nominal 
amount thereof;

c.  the maximum price (exclusive of expenses) 
which may be paid for such ordinary shares 
shall be an amount equal to the higher of:  
(i) 5% above the average of the middle market 
quotations for such shares as taken from the 
London Stock Exchange Daily Official List for 
the five business days immediately preceding 
the day on which the purchase is made; and 
(ii) the price of the last independent trade 
of an ordinary share and the highest current 
independent bid for an ordinary share as derived 
from the London Stock Exchange Trading 
System (SETS); and

d. the authority hereby conferred shall (unless 
previously renewed or revoked) expire at the 
end of the next Annual General Meeting, save 
that the Company may before such expiry make 
a contract or agreement to make a market 
purchase of its own ordinary shares which 
will or may be executed wholly or partly after 
the expiry of such authority and the Company 
may purchase such shares as if the authority 
conferred hereby had not expired.

John Davies on behalf of Kennedy Cater Ltd

Company Secretary  
12 June 2023

Registered Office: 
160 Kensington High Street, 
London, W8 7RG

Registered in England and Wales 
Number: 03833448

Explanatory notes to the resolutions
Resolutions 1 to 13 are ordinary resolutions; resolutions 
14 to 16 are special resolutions. To be passed, ordinary 
resolutions require more than 50% of the votes cast to 
be in favour of the resolution, while special resolutions 
require at least 75% of the votes cast to be in favour of 
the resolution.

Ordinary Resolutions
To receive the Annual Report and Accounts 
for the year ended 31 March 2023.
Resolution 1 is a standard resolution. The Companies 
Act 2006 requires Directors to lay the annual accounts 
before a general meeting of the Company, together 
with the Directors’ reports and auditors’ report on 
the accounts. The Annual Report and Accounts for the 
financial year ended 31 March 2023 are available on the 
Company’s website www.themindgym.com.

Directors’ remuneration report
Although it is not a requirement for companies listed 
on the AIM market, the Company is putting before 
shareholders resolution 2 to approve the Directors’ 

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remuneration report. The Directors’ remuneration 
report for the year ended 31 March 2023 is set out on 
pages 77 to 92 of the Annual Report and Accounts and 
includes details of the Directors’ remuneration.

Please note that the vote on the Directors’ 
remuneration report is advisory in nature and no 
Director’s remuneration is conditional upon the 
passing of the resolution.

Re-election of Directors
Resolution 3 seeks approval for the re-election of 
Ruby McGregor-Smith as a Director of the Company.

Resolution 4 seeks approval for the re-election 
of Sebastian Bailey as a Director of the Company.

Resolution 5 seeks approval for the re-election 
of Joanne Black as a Director of the Company.

Resolution 6 seeks approval for the re-election 
of Octavius Black as a Director of the Company.

Resolution 7 seeks approval for the re-election 
of David Nelson as a Director of the Company.

Resolution 8 seeks approval for the re-election 
of Sally-ann Tilleray as a Director of the Company.

Resolution 9 seeks approval for the re-election 
of Trevor Phillips as a Director of the Company. 

Resolution 10 seeks approval for the re-election 
of Dominic Neary as a Director of the Company.

Under the Company’s articles of association, Directors 
that have been appointed by the Board since the last 
Annual General Meeting are obliged to retire and offer 
themselves for election. Furthermore, in accordance 
with best practice, all of the other Directors will retire 
and submit themselves for re-election at this Annual 
General Meeting. 

Biographies of each of the Directors can be found in 
the Governance section of the Annual Report for the 

year ended 31 March 2023 and on the Company’s 
website www.themindgym.com. The Board has no 
hesitation in recommending the election and re-
election of these Directors to shareholders. In making 
these recommendations, the Board confirms that it has 
given careful consideration to the Board’s balance of 
skills, knowledge and experience and is satisfied that 
each of the Directors putting themselves forward for 
election or re-election has sufficient time to discharge 
their duties effectively, taking into account their other 
commitments.

Reappointment of auditors
The auditors of the Company must be appointed or 
re-appointed at each general meeting at which the 
accounts are laid. Resolution 11 seeks approval to 
appoint BDO LLP as the Company’s auditors until the 
conclusion of the next general meeting of the Company 
at which the accounts are laid.

Remuneration of auditors
In accordance with standard practice, Resolution 
12 seeks consent for the Audit & Risk Committee to 
determine the remuneration of the auditors.

Directors’ authority to allot shares
Resolution 13 seeks authority for the Directors to 
allot shares.

The authority granted in paragraph (a) will allow 
the Directors to allot new shares and grant rights 
to subscribe for, or convert other securities into, 
shares up to approximately one-third of the issued 
ordinary share capital of the Company which at 12 
June 2023 being the latest practicable date prior to the 
publication of this notice of meeting is equivalent to a 
nominal value of £333.69.

The authority granted in paragraph (b) will allow 
the Directors to allot new shares and grant rights to 
subscribe for, or convert other securities into, shares 

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Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportonly in connection with a rights issue up to a further 
nominal value of £333.69 which is equivalent to 
approximately one-third of the total issued ordinary 
share capital of the Company at 12 June 2023.

There are no present plans to undertake a rights issue 
or to allot new shares other than in connection with 
employee share incentive plans. The Directors consider 
it desirable to have the maximum flexibility permitted 
by corporate governance guidelines to respond to 
market developments and to enable allotments to take 
place to finance business opportunities as they arise. 
The authorities will expire at close of business on the 
31st October 2024 or if earlier at the conclusion of the 
next Annual General Meeting of the Company,

Special Resolutions
Disapplication of pre-emption rights 
Resolutions 14 and 15 will be proposed as special 
resolutions. If the Directors wish to allot new shares 
and other equity securities, or sell treasury shares, 
for cash (other than in connection with an employee 
share incentive plan), company law requires that these 
shares are offered first to shareholders in proportion to 
their existing holdings.

Resolution 14 deals with the authority of the Directors 
to allot new shares or other equity securities pursuant 
to the authority given by resolution 13, or sell treasury 
shares, for cash without the shares or other equity 
securities first being offered to shareholders in 
proportion to their existing holdings. Such authority 
shall only be used in connection with a pre-emptive 
offer, or otherwise, up to an aggregate nominal 
amount of £50.05, being approximately 5% of the total 
issued ordinary share capital of the Company as at 
12 June 2023.

In addition, the Pre-Emption Group’s Statement of 
Principles supports the annual disapplication of pre-
emption rights in respect of allotments of shares and 
other equity securities (and sales of treasury shares 
for cash) representing no more than a further 5% of 
issued share capital (exclusive of treasury shares), 
to be used only in connection with an acquisition 
or specified capital investment. The Pre-Emption 

Group’s Statement of Principles defines ‘specified 
capital investment’ as meaning one or more specific 
capital investment-related uses for the proceeds of 
an issuance of equity securities, in respect of which 
sufficient information regarding the effect of the 
transaction on the Company, the assets the subject of 
the transaction and (where appropriate) the profits 
attributable to them is made available to shareholders 
to enable them to reach an assessment of the 
potential return.

Accordingly, and in line with the template resolutions 
published by the Pre-Emption Group, resolution 15 
seeks to authorise the Directors to allot new shares 
and other equity securities pursuant to the authority 
given by resolution 13, or sell treasury shares, for 
cash up to a further nominal amount of £50.05, being 
approximately 5% of the issued ordinary capital of the 
Company as at 12 June 2023, only in connection with 
an acquisition or specified capital investment which 
is announced contemporaneously with the allotment, 
or which has taken place in the preceding six-month 
period and is disclosed in the announcement of the 
issue. If the authority given in resolution 15 is used, 
the Company will publish details of the placing in its 
next Annual Report. If these resolutions are passed, 
the authorities to expire at close of business on the 31st 
October 2024 or if earlier at the conclusion of the next 
Annual General Meeting of the Company,

The Board considers the authorities in resolutions 
14 and 15 to be appropriate in order to allow the 
Company flexibility to finance business opportunities 
or to conduct a rights issue or other pre-emptive 
offer without the need to comply with the strict 
requirements of the statutory pre-emption provisions. 
The Board does not intend to issue more than 7.5% 
of the issued share capital of the Company for cash 
on a non-preemptive basis in any rolling three-year 
period (other than in connection with an acquisition 
or specified capital investment as described in the 
Pre-Emption Group’s Statement of Principles) without 
prior consultation with shareholders.

Authority to purchase own shares
Resolution 16 is a special resolution and seeks 

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authority for the Company to make market purchases 
of its own ordinary shares up to a maximum 
number of 10,010,566 ordinary shares, representing 
approximately 10% of the issued ordinary share capital 
at 12 June 2023. The authority requested would expire 
at close of business on the 31st October 2024 or if 
earlier at the conclusion of the next Annual General 
Meeting of the Company.

In reaching a decision to purchase ordinary shares, 
the Directors will take account of the Company’s 
cash resources and capital and the general effect 
of such purchase on the Company’s business. The 
authority would only be exercised by the Directors 
if they consider it to be in the best interests of the 
shareholders generally and if the purchase could 
be expected to result in an increase in earnings per 
ordinary share.

Notes relating to the Notice
The following notes explain your general rights as a 
shareholder and your right to vote at this Meeting or to 
appoint someone else to vote on your behalf. 

i.  The right to vote at the meeting is determined by 
reference to the register of members. Pursuant 
to Regulation 41 of the Uncertificated Securities 
Regulations 2001 (as amended) and Section 360B 
of Companies Act 2006 (the ‘Act’), only those 
persons entered in the register of members 
of the Company (the ‘Register’) as at 6.30pm 
on 17 July 2023 (the ‘Specified Time’) shall be 
entitled to vote at the Annual General Meeting 
in respect of the number of shares registered in 
their name at such time. Changes to entries on 
the Register for certificated and uncertificated 
shares of the Company after the Specified Time 
shall be disregarded in determining the rights 
of any person to vote at the Annual General 
Meeting. Should the Annual General Meeting 
be adjourned to a time not more than 48 hours 
after the Specified Time, that time will also apply 
for the purposes of determining the entitlement 
of members to vote (and for the purpose of 
determining the number of votes they may cast) at 
the adjourned Annual General Meeting. Should the 

Annual General Meeting be adjourned for a longer 
period, to be so entitled, members must have been 
entered on the Register by 6.30pm on the day 
which is two working days prior to the adjourned 
Annual General Meeting, or, if the Company gives 
notice of the adjourned Annual General Meeting, 
at the time specified in such notice.

ii.  A shareholder entitled to attend and vote at the 
Annual General Meeting convened by the above 
Notice is entitled to appoint a proxy to exercise all 
or any of his or her rights to attend and to speak 
and vote at the meeting. A proxy need not be a 
shareholder of the Company. The right to appoint 
a proxy does not apply to any person to whom 
this notice is sent who is a person nominated 
under section 146 of the Act to enjoy information 
rights (a “Nominated Person”). A shareholder may 
appoint more than one proxy in relation to the 
Annual General Meeting, provided that each proxy 
is appointed to exercise the rights attached to a 
different share or shares held by that shareholder. 
Failure to specify the number of shares each proxy 
appointment relates to or specifying a number 
which when taken together with the numbers of 
shares set out in the other proxy appointments 
is in excess of the number of shares held by the 
shareholder may result in the proxy appointment 
being invalid. A proxy may only be appointed in 
accordance with the procedures set out in notes 
iii and iv below and the notes to the proxy form. 
The appointment of a proxy will not preclude a 
shareholder from attending and voting in person 
at the meeting.

iii.  A form of proxy is enclosed. When appointing 

more than one proxy, complete a separate proxy 
form in relation to each appointment. Additional 
proxy forms may be obtained by contacting the 
Company’s registrar Equiniti Limited, by calling 
+44 (0)371 384 2030 (please use the country 
code when calling from outside the UK. Lines are 
open from 8.30am to 5.30pm UK time Monday to 
Friday excluding public holidays in England and 
Wales) or the proxy form may be photocopied. 
State clearly on each proxy form the number of 

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Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportshares in relation to which the proxy is appointed. 
To be valid, the proxy form (together with the 
power of attorney or other authority (if any) 
under which it is signed or certified by a notary 
or office copy of the same) must be received by 
post or (during normal business hours only) by 
hand at the offices of the Company’s registrar, 
Equiniti, Aspect House, Spencer Road, Lancing, 
West Sussex, BN99 6DA, by no later than 9.00am 
on 17 July 2023 (or, if the meeting is adjourned, no 
later than 48 hours (excluding non-business days) 
before the time of any adjourned meeting).

iv.  CREST members who wish to appoint a proxy 
or proxies by utilising the CREST electronic 
proxy appointment service may do so for the 
Annual General Meeting and any adjournment(s) 
thereof by utilising the procedures described 
in the CREST Manual which can be viewed at 
www.euroclear.com. CREST personal members 
or other CREST-sponsored members, and those 
CREST members who have appointed (a) voting 
service provider(s), should refer to their CREST 
sponsor or voting service provider(s), who will 
be able to take the appropriate action on their 
behalf. In order for a proxy appointment made 
by means of CREST to be valid, the appropriate 
CREST message (a ‘CREST Proxy Instruction’) 
must be properly authenticated in accordance with 
Euroclear UK & Ireland Limited’s specifications 
and must contain the information required for 
such instructions, as described in the CREST 
Manual. The message, regardless of whether 
it constitutes the appointment of a proxy or 
is an amendment to the instruction given to 
a previously appointed proxy, must, in order 
to be valid, be transmitted so as to be received 
by Equiniti Limited (ID RA19) no later than 
9.00am on 17 July 2023 (or if the Annual General 
Meeting is adjourned, no later than 48 hours 
(excluding non-business days) before the time 
of any adjourned meeting). For this purpose, 
the time of receipt will be taken to be the time 
(as determined by the timestamp applied to the 
message by the CREST Applications Host) from 
which Equiniti Limited is able to retrieve the 

message by enquiry to CREST in the manner 
prescribed by CREST. After this time, any change 
of instructions to proxies appointed through 
CREST should be communicated to the appointee 
through other means. CREST members and, 
where applicable, their CREST sponsors or voting 
service providers should note that Euroclear UK 
& Ireland Limited does not make available special 
procedures in CREST for any particular messages. 
Normal system timings and limitations will 
therefore apply in relation to the input of CREST 
Proxy Instructions. It is the responsibility of 
the CREST member concerned to take (or, if the 
CREST member is a CREST personal member or 
sponsored member or has appointed (a) voting 
service provider(s), to procure that his or her 
CREST sponsor or voting service provider(s) take) 
such action as shall be necessary to ensure that 
a message is transmitted by means of the CREST 
system by any particular time. In this connection, 
CREST members and, where applicable, their 
CREST sponsors or voting service providers are 
referred, in particular, to those sections of the 
CREST Manual concerning practical limitations 
of the CREST system and timings. The Company 
may treat a CREST Proxy Instruction as invalid in 
the circumstances set out in Regulation 35(5)(a) 
of the Uncertificated Securities Regulations 2001 
(as amended).

v. 

If you are an institutional investor you may be able 
to appoint a proxy electronically via the Proxymity 
platform, a process which has been agreed by 
the Company and approved by the Registrar. For 
further information regarding Proxymity, please 
go to www.proxymity.io. Your proxy must be 
lodged by 9am on 17 July 2023 in order to be 
considered valid. Before you can appoint a proxy 
via this process you will need to have agreed to 
Proxymity’s associated terms and conditions. It 
is important that you read these carefully as you 
will be bound by them and they will govern the 
electronic appointment of your proxy.

vi.  A shareholder which is a corporation may 
authorise one or more persons to act as its 
representative(s) at the meeting. Each such 

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representative may exercise (on behalf of the 
corporation) the same powers as the corporation 
could exercise if it were an individual shareholder, 
provided that (where there is more than one 
representative and the vote is otherwise than on 
a show of hands) they do not do so in relation 
to the same shares. Corporate shareholders are 
encouraged to complete and return a form of 
proxy appointing the Chairman of the meeting to 
ensure their votes are included in the poll.

vii.  In the case of joint holders, the vote of the senior 

holder who tenders a vote whether in person or 
by proxy shall be accepted to the exclusion of 
the votes of the other joint holders and, for this 
purpose, seniority shall be determined by the 
order in which the names stand in the register 
of members of the Company in respect of the 
relevant joint holding.

viii. Copies of the service contracts of the Executive 

Directors and all letters of appointment between 
the Company and its Non-Executive Directors are 
available for inspection at the registered office of 
the Company during normal business hours and 
at least 15 minutes prior to the commencement 
of, and during the continuance of, the Annual 
General Meeting.

ix.  The information required to be published by 

Section 311(A) of the Act (information about the 
contents of this notice and numbers of shares in 
the company and voting rights exercisable at the 
meeting and details of any members’ statements, 
members’ resolutions and members’ items of 
business received after the date of this notice) may 
be found at www.themindgym.com.

x.  A Nominated Person may under an agreement 

between him/her and the member who nominated 
him/her, have a right to be appointed (or to have 
someone else appointed) as a proxy entitled to 
attend and vote at the Annual General Meeting. 
Nominated Persons are advised to contact 
the member who nominated them for further 
information on this and the procedure for 
appointing any such proxy.

xi.  If a Nominated Person does not have a right to be 
appointed, or to have someone else appointed, as 
a proxy for the Annual General Meeting, or does 
not wish to exercise such a right, he/she may 
still have the right under an agreement between 
himself/herself and the member who nominated 
him/her to give instructions to the member as to 
the exercise of voting rights at the Annual General 
Meeting. Such Nominated Persons are advised to 
contact the members who nominated them for 
further information on this.

xii.  To facilitate entry to the meeting, shareholders are 

requested to bring with them suitable evidence of 
their identity. Persons who are not shareholders 
of the Company (or their appointed proxy) will not 
be admitted to the Annual General Meeting unless 
prior arrangements have been made with the 
Company. For security reasons, all hand luggage 
may be subject to examination prior to entry to the 
Annual General Meeting. Cameras, tape recorders, 
laptop computers and similar equipment may not 
be taken into the Annual General Meeting. We ask 
all those present at the Annual General Meeting to 
facilitate the orderly conduct of the meeting and 
reserve the right, if orderly conduct is threatened 
by a person’s behaviour, to require that person 
to leave.

xiii. As at 12 June 2023 (being the last practicable 

date before the publication of this notice), the 
Company’s issued share capital consists of 
100,167,584 ordinary shares of 0.00001 pence each, 
carrying one vote each. As the Company does not 
hold any shares in treasury, in respect of which it 
cannot exercise any votes. The total voting rights 
in the Company as at 12 June 2023 are 100,167,584.

xiv. You may not use any electronic address provided 
either in this notice of general meeting or any 
related documents to communicate with the 
Company for any purposes other than those 
expressly stated.

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Annual Report and Accounts 2023Governance02Financial statements0301Strategic reportDirectors and advisors

Directors

Ruby McGregor-Smith 
Non-Executive Board Chair

Octavius Black 
Chief Executive Officer

Sebastian Bailey 
Executive Director

Octavius Black 
Chief Financial Officer

Joanne Cash 
Non-Executive Director

Sally Tilleray 
Non-Executive Director

David Nelson 
Non-Executive Director

Trevor Phillips 
Non-Executive Director

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Annual Report and Accounts 2023 01

02

Financial statements

Directors and advisors

Advisors

Company registration 
Registered in England and Wales No. 03833448

Registered office 
160 Kensington High Street,  
London, W8 7RG, UK

Company secretary 
Kennedy Cater LLP 
3rd Floor, St Clare House,  
30-33 Minories,  
London, EC3N 1DD, UK

Auditors 
BDO LLP 
55 Baker Street,  
London, W1U 7EU, UK

Nominated advisor and broker 
Liberum Capital Limited 
Ropemaker Place,  
25 Ropemaker Street,  
London, EC2Y 9LY, UK

Registrars 
Equinti Limited 
Aspect House, Spencer Road, Lancing,  
West Sussex, BN99 6DA, UK

Financial PR 
MHP Communications 
4th Floor, 60 Great Portland Street, 
London, W1W 7RT, UK

Solicitors 
Kennedy Cater LLP 
3rd Floor, St Clare House, 
30-33 Minories,  
London, EC3N 1DD, UK

Bankers 
HSBC Bank Plc 
3 Temple Quay, 4th Floor 
Temple Back East, 
Bristol, BS1 6DZ, UK

Annual Report and Accounts 2023

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03GovernanceStrategic report