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Mobileiron Inc

mobl · NASDAQ Technology
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Sector Technology
Industry Software - Application
Employees 501-1000
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FY2014 Annual Report · Mobileiron Inc
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Table of Contents  

(Mark One)  

UNITED STATES  
SECURI TIES AND EXCHANGE COMMISSION    
Washington, D.C. 20549  

FORM 10-K  

(cid:1)  

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  

(cid:1)  

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  

For the fiscal year ended December 31, 2014  
or  

For the transition period from             to               
Commission File Number 001-36471  
MobileIron, Inc.  

(Exact name of registrant as specified in its charter)  

Delaware  

(State or other jurisdiction of  
incorporation or organization)  

26-0866846  

(I.R.S. Employer  
Identification Number)  

415 East Middlefield Road  
Mountain View, CA 94043  
(650) 919-8100  

  Securities registered pursuant to Section 12(b) of the Act:  

Title of each class  

Common Stock, par value $0.0001 per share  

Name of each exchange on which registered  

The NASDAQ Global Select Market  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:1) No (cid:1)  
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934 (the “Exchange Act”).  
Yes (cid:1) No (cid:1)    

Securities registered pursuant to Section 12(g) of the Act:  
None  

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to 

file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes (cid:1) No (cid:1)  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T 

(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  

Yes (cid:1) No (cid:1)  

Indicate by a check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive 

proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. (cid:1)    

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller 

reporting company” in Rule 12b-2 of the Exchange Act. (Check one):  

Large accelerated filer  

    Accelerated filer  

Non-accelerated filer  

(cid:1)  

(Do not check if a smaller reporting company)  

Smaller reporting company  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes (cid:1)     No (cid:1)    
As of June 30, 2014, the aggregate market value of shares of common stock held by non-aff iliates of the registrant was $ 298 million based on the number of shares held by non-affiliates as of June 30, 2014 and based on the 

closing sale price of the registrant's common stock as reported on the NASDAQ Stock Market on June 30, 2014 of $9.52 per share . Shares of common stock held by officers, directors and holders of more than 5% of the outstanding common 
stock have been excluded from this calculation because such person may be deemed to be affiliates. This determination of affiliate status is not necessarily a conclusive determination for other purposes.  

The number of outstanding shares of the r egistrant’s common stock was 77,407,287   as of February 25, 2015 .    

DOCUMENTS INCORPORATED BY REFERENCE  

Portions of the information called for by Part III of this Annual Report on Form 10-K, to the extent not set forth herein, are hereby incorporated by reference from registrant’s definitive p roxy s tatement for the 201 5 Annual 

Meeting of Stockholders to be filed with the Securities and Exchange Commission within 120 days after the end of the registrant’s fiscal year ended December 31, 2014.  

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Table of Contents  

Item 1.        Business  
Item 1A.      Risk Factors  
Item 1B.      Unresolved Staff Comments  
Item 2.        Properties  
Item 3.        Legal Proceedings  
Item 4.        Mine and Safety Disclosures  

Table of Contents  

PART  I  

PART II  

Item 5.        Market For Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities  
Item 6.        Selected Financial Data  
Item 7.        Management's Discussion and Analysis of Financial Condition and Results of Operations  
Item 7A.      Quantitative and Qualitative Disclosures About Market Risk  
Item 8.        Financial Statements and Supplementary Data  
Item 9.        Changes in and Disagreements With Accountants on Accounting and Financial Disclosure  
Item 9A.      Controls and Procedures  
Item 9B.      Other Information  

PART III  

Item 10.       Directors, Executive Officers and Corporate Governance  
Item 11.       Executive Compensation  
Item 12.       Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters  
Item 13.       Certain Relationships and Related Transactions, and Director Independence  
Item 14.       Principal Accountant Fees and Services  

Item 15.       Exhibits and Financial Statement Schedules  

   Signatures  

Exhibit Index  

PART IV  

“MobileIron,” the MobileIron logos and other trademark or service marks of MobileIron, Inc. appearing in this Annual 
Report on Form 10-K are the property of MobileIron, Inc. Trade names, trademarks and service marks of other 
companies appearing in this report are the property of their respective holders.  

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Table of Contents  

SPECIAL NOTE REGARDING FORWARD LOOKING STATEMENTS  

This Annual Report on Form 10-K contains forward-looking statements within the meaning of the Private Securities Litigation Reform 
Act of 1995. In some cases you can identify these statements by forward-looking words such as “believe,” “may,” “will,” “might,” “estimate,” 
“continue,” “anticipate,” “intend,” “could,” “should,” “would,” “project,” “potentially,” “predict,” “plan,” “outlook,” “target,” “expect,” 
or similar expressions, or the negative or plural of these words or expressions. These forward-looking statements include, but are not limited to, 
statements concerning the following:  

our ability to expand internationally;  

beliefs and objectives for future operations;  

(cid:1)  
(cid:1)  our business plan and our ability to effectively manage our growth and associated investments;  
(cid:1)  our ability to timely and effectively scale and adapt our existing technology;  
(cid:1)  our ability to innovate new products and bring them to market in a timely manner;  
(cid:1)  
(cid:1)  our ability to further penetrate our existing customer base;  
(cid:1)  our expectations concerning renewal rates for subscriptions and services by existing customers;  
(cid:1)  cost of revenue, including changes in costs associated with production, manufacturing and customer support;  
(cid:1)
(cid:1)  our expectations concerning relationships with third parties, including channel partners and logistics providers;  
(cid:1)  economic and industry trends or trend analysis;  
(cid:1)  the effects of seasonal trends on our results of operations;  
(cid:1)  future acquisitions of or investments in complementary companies, products, subscriptions or technologies; and  
(cid:1)  the sufficiency of our existing cash and investments to meet our cash needs for at least the next 12 months.  
These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties, which 

operating expenses, including changes in research and development, sales and marketing, and general and administrative expenses;  

could cause our actual results to differ materially from those reflected in the forward-looking statements. These risks are not exhaustive. These 
statements are within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements 
appear throughout this Form 10-K and are statements regarding our intent, belief, or current expectations, primarily with respect to our 
business and related industry developments. You should not place undue reliance on these forward-looking statements, which apply only as of 
the date of this Form 10-K. Our actual results could differ materially from those anticipated in these forward-looking statements for many 
reasons, including the risks faced by us and described in Part I, Item 1A, entitled “Risk Factors,” and in Part II, Item 7, “Management’s 
Discussion and Analysis of Financial Condition and Results of Operations” in this Form 10-K.   We undertake no obligation to update any 
forward-looking statements for any reason to conform these statements to actual results or to changes in our expectations.  

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Item 1. Business  

Overview  

We invented a purpose-built mobile IT platform for enterprises to secure and manage mobile applications, or apps, content and devices 

while providing their employees with device choice, privacy and a native user experience. Customers use our platform as the technology 
foundation in their journey to become “Mobile First” organizations, embracing mobility as a primary computing platform for their employees. 
Mobile First organizations transform their businesses by giving their employees secure access to critical business applications and content on 
devices employees want with a native user experience they love. Our platform is extensible and fosters a growing ecosystem of application 
developers and technology partners who augment the functionality and add value to our platform, creating positive network effects for our 
customers, our ecosystem and our company.  

We were founded in 2007 and spent our first two years focused on the development of our mobile IT platform. In 2009, we released our 

mobile IT platform to customers globally. We have continued to introduce new products and functionality to address the management and 
security of mobile applications and content and have extended our solution to a cloud offering to enable deployment flexibility for our 
customers.   

The adoption of mobile technology is a disruption of historic proportions and has outpaced earlier transitions such as mainframe to PCs 
and client/server to the Internet. IT departments are often challenged to provide users the benefits of mobility, while simultaneously satisfying 
enterprise security and compliance requirements. Users want to access business apps and corporate content on their favorite smartphone and 
tablet with the same ease of use they experience on those devices in their personal lives. Users also expect their privacy to be preserved when 
using their personal devices at work.  

Our mobile IT platform addresses the requirements across all phases of customers’ journeys to become Mobile First organizations. It 
provides value to both end-users and IT departments. End-users get apps and content that they need to get their job done on the mobile device of 
their choice while preserving the native device experience. Enterprise IT departments get a security and management platform that easily 
integrates into their existing IT or cloud infrastructure and allows them to protect and manage corporate data and apps, independent of the 
mobile device, for both corporate-owned, bring your own device, or BYOD, and mixed device ownership environments.   

Our business model is based on winning new customers, expanding sales within existing customers, upselling new products and renewing 

subscriptions and software support agreements. We win customers using a sales force that works closely with our channel partners, including 
resellers, service providers and system integrators. We have experienced rapid growth in our customer base, having sold our platform to over 
8,000 customers since 2009. We enhance the value of our platform by introducing additional products and upselling these additional products to 
our customers. For example, in 2014, we extended our platform with new functionality such as DataView, an updated Docs@Work, 
Help@Work, integration with Microsoft System Center, Single Sign-On, and Tunnel. Our global customer support team is focused on enabling 
successful customers, leading to additional sales and renewals of subscription an d software agreements. In 2014, we generated over half of our 
gross billings from recurring sources. Our renewal rates, which are determined on a device basis for software and subscription support 
agreements, exceeded 90% in 2014.  

We offer our customers the flexibility to use our software as a cloud service or to deploy it on premise. They can also choose from various 

pricing options including subscription and perpetual licensing. We target customers of all sizes across a broad range of industries including 
financial services, government, healthcare, legal, manufacturing, professional services, retail, technology and telecommunications. As of 
December 31 , 2014, our customers included over 450 companies on the Forbes Global 2000 Leading Companies list for 2014, which included 
five of the top six aerospace and defense firms, four of the top six pharmaceuticals and medical equipment companies, all top seven automotive 
manufactures and conglomerates, all top five rail and air couriers and five of the top six electric utilities .   No single end user of our products 
accounted for more than 5% of our total revenue in 2014.  

The MobileIron Platform and Services  

Our platform is composed of three integrated and distributed software components: a mobile IT policy server, or Core, that allows IT 

departments to define security and device management policies across popular mobile operating systems; software on the device, or Client, to 
enforce those policies at the mobile end-point; and an in-line intelligent gateway, or Sentry, that secures data as it moves between the device and 
back-end enterprise systems. The three components of the MobileIron platform work together to ensure end-to-end security for enterprise data 
by enforcing IT policies defined in Core on the data-at-rest via Client and data-in-motion with Sentry.  Our platform utilizes FIPS 140-2 
cryptographic modules, which are required by government agencies and are desirable for highly regulated and security conscious customers.  

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Our platform enables four main areas of functionality:  
•   Mobile Device Management (MDM). Our MDM capabilities enable IT to securely manage mobile devices across mobile operating 
systems and provide secure corporate email, automatic device configuration and certificate-based security.  For end-users the 
MobileIron client creates a clear separation between personal and business information.  This allows IT to selectively wipe only the 
corporate data on the device should the user leave the company or should the device fall out of compliance, or be lost.  

•   Mobile Application Management (MAM). Our MAM functionality helps IT manage the entire apps lifecycle, from making apps 
available in the enterprise app storefront, securing applications on the device, enforcing user authentication, isolating them from 
personal apps and retiring them as necessary.  On the device, the Client works with Core to install the enterprise app storefront so 
that users can browse and install the mobile applications made available to them by their company. Enterprise app data is secure and 
can only be exchanged between applications that are part of the MobileIron container.  

•   Mobile Content Management (MCM). Our MCM functionality enables IT to provide secure mobile access to enterprise documents 
residing in SharePoint, file shares and other enterprise and cloud content repositories.  It also secures email attachments so that they 
are encrypted and can only be viewed with the secure MobileIron Viewer or any other enterprise application managed by 
MobileIron. Our secure web browser enables users to securely access corporate intranet and HTML apps without requiring a virtual 
private network, or VPN, client on the device.  

•   Advanced Services.  Our advanced mobile security services include Tunnel, which allows mobile apps to access enterprise resources 
through a secure application communication channel, eliminating the need for device VPN; Single Sign-On, which gives access to 
multiple enterprise apps with a single authentication; Data View, which enables users to monitor and track mobile data usage; and 
Help@Work, which mirrors the user’s screen onto the IT management console so that IT support personnel can better help the user 
resolve the issue.  

Platform Extensibility and Ecosyst em  

We have invested, and intend to continue to invest, in expanding the breadth and depth of our mobile IT ecosystem. Our platform is 
extensible on both the client side and server side.  Customers, application vendors and technology vendors can leverage our technology to add 
value to our platform, and in turn, mobilize and secure their products, apps and content.  

On the client side, MobileIron AppConnect allows application vendors and customers to build apps that can be secured and managed by 

MobileIron. Once integrated, these applications become part of the secure container on the device managed by the Client, which  

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configures the apps, secures their data while on the device, ensures that corporate data can only be shared between secure applications, 
authenticates the user with a single pin or password, and if need be, removes the applications from the device. AppConnect-enabled applications 
can also leverage secure Sentry tunnels to exchange information with enterprise back-end systems. As of December 31, 2014, 264 AppConnect 
application developments were either completed or were in the process of completion.  

On the server side, we work with leading technology companies through our Technology Alliance program. These partners use the 
MobileIron platform APIs to enrich the features and functionality of their products with mobile IT capabilities. When combined, the common 
solutions provide increased security, better user experience, and business visibility through analytics. For example, network security vendors 
can use our security status information in order to make real time decisions about whether a mobile device should be granted access to secure 
corporate   service.  Application   Reputation   vendors   can   use   our   system   in   order   to   detect   the   presence   of   new   apps   and   remediate   as 
necessary.  Leading data analytics providers can use the data we collect on devices in order to help the IT department make better choices. As of 
December 31, 2014, 74 Technology Alliance integrations were completed or in development.  

Our Competitive Strengths  

We pioneered many of the innovations in the mobile IT landscape. We differentiate ourselves from our competitors through the following 
strengths:  

•   Comprehensive Solution for the Transition to a Mobile First Organization. We believe that most organizations are at some stage along 
a phased adoption of mobile technology and will require a mobile IT platform to successfully leverage the benefits of mobility. Our 
platform can be adopted in stages to support the Mobile First journey of an organization, from device security and secure email 
delivery to managed content and applications.  

•   Platform Architected for Mobile IT. Our mobile IT platform was purpose-built to address the rapidly-evolving and complex mobile 
requirements of users, IT and the mobile IT ecosystem, unlike others who have repurposed their products to retrofit them with mobile 
capabilities. We believe the pace of change in our market is unprecedented, driven by the rapid evolution of mobile operating systems 
such as iOS, Android, and Windows Phone. We believe by being independent and focused on this market, we provide a higher level of 
service, faster innovation, and differentiated products to our customers.   

•   Enterprise Class Security. We continue to invest in providing enterprise class security for our customers.  Our platform secures 
enterprise data on the device and data traveling between the device and back-end enterprise systems.  It utilizes FIPS 140-2 
cryptographic modules, which are required by government agencies and are desirable for highly regulated and security conscious 
customers. We have successfully deployed to customers in some of the most security conscience enterprise environments in industry 
verticals such as government, financial services, and health-care.  

•   Network Effects of our Platform. Our platform benefits from positive network effects that are the result of the strength of our 

ecosystem. Our ecosystem includes applications developed by customers and third-parties using our AppConnect technology. Platform 
effects include our ecosystem partners accelerating enterprise adoption of their products that use AppConnect, and customers choosing 
our platform because of our ecosystem of AppConnect partners.  

•   Application Management. Our end-to-end solution to secure and manage mobile apps enables our customers to move beyond secure 

email and mobilize other core business processes, therefore getting the next level of return on their mobile investments.  

•   World Class Global Customer Success Organization. We believe that our customers’ success with their mobility initiatives will drive 
rapid expansion of their mobile IT infrastructure and in turn grow our business. Our global Customer Success organization provides 
global technology support, implementation and best practices toolkits, education and online training, as well as strategic account 
management to build trusted customer relationships. We seek to build mobile industry expertise throughout the IT community by 
offering MobileIron certification programs to our customers and partners to help educate, train and certify individuals who work with 
our products and services.  

•   Our Channel-Focused Sales Model with Global Reach. We have a strong global network of channel partners that drive customer and 

sales growth across all customer segments. Our indirect sales model comprises over 400 mobile-focused resellers around the world and 
over 40 service providers . We work with diverse channel partners to maximize global sales reach and provide efficient customer 
service.  

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•   Flexible Deployment and Pricing Model. We offer our customers the choice of using our platform either as a cloud service or deployed 
on premise. We offer pricing flexibility with subscription or perpetual licensing options, which allows a customer to pay for our 
platform through either its capital or operating budget.  

Customers  

Our customers include leading enterprises in a broad range of industries, including financial services, government, healthcare, legal, 
manufacturing, professional services, retail, technology and telecommunications. None of these industry verticals accounted for more than 20% 
of our gross billings in the three year period ended 2014. These customers are predominantly medium to large enterprises. We have proven 
scalability supporting large enterprise-wide deployments. We have sold our products to over 8,000 customers globally, including more than 450 
companies on the Forbes Global 2000 Leading Companies list, as of December 31, 2014. Our channel partners include resellers, service 
providers and system integrators. AT&T, Inc., as a reseller, accounted for approximately 20%, 20% and 14% of our total revenue in 2014, 2013 
and 2012, respectively. No end user of our products accounted for more than 5% of our total revenue in 2014, 2013, or 2012.  

Backlog  

As is typical in the software industry, we expect a significant portion of our software license orders to be received in the last month of 

each quarter. We typically deliver software licenses shortly after the receipt of an order. We may have backlog consisting of perpetual license 
orders that have not been delivered or software support services or subscriptions that have not been billed and for which the services have not 
yet been performed. We do not believe that our backlog at any particular time is meaningful because it has historically been immaterial relative 
to our total revenue and is not necessarily indicative of future revenue in any given period.  

Sales and Marketing  

We sell our products almost entirely through indirect sales channels and maintain a sales force that works closely with our channel 

partners to develop sales opportunities. We have a high touch sales force focused on organizations in the Forbes Global 2000 Leading 
Companies list, inside sales teams focused on mid-sized enterprises, and teams that work with service providers that focus on small to medium 
sized businesses.  

Our sales organization is supported by sales engineers with deep technical expertise and responsibility for pre-sales technical support and 

technical training of our channel partners. The sales organization has strong alignment with our Customer Success teams and acts as a liaison 
between the end-customers and the marketing and product development organizations, especially during the pre-sales phase. We believe this 
approach allows us to leverage the benefits our sales channel and maintain communication with our customers. Our sales cycle ranges from a 
few weeks for smaller organizations to many months for large enterprises.  

Channel Program  

We work with mobile-focused channel partners who sell our platform to customers. We focus on building in-depth relationships with a 

number of solutions-oriented partners that have strong industry expertise. These channel partners include both traditional IT resellers as well as 
service providers. As of December 31, 2014, we have over 400 mobile-focused resellers, including more than 40 service providers .   These 
channel partners are supported by our sales and marketing organization. We operate a formal accreditation program for the sales and technical 
professionals of our channel partners.  

Marketing  

Our marketing efforts are focused on building our brand reputation and market awareness of our platform, driving customer demand and 

operating our channel program. The marketing team consists primarily of product marketing, programs marketing, field marketing, channel 
marketing and public relations functions. Marketing activities include demand generation, advertising, managing the corporate website and 
partner portal, trade shows and user conferences, industry and channel events, product education and leadership content, press and analyst 
relations and customer awareness. In addition, we sponsor the publication of major market research and provide industry analysis. These 
activities and tools are available to our channel partners.  

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  We also host our annual Mobile First user conference, and webinars where customers and partners both participate in and present a 

variety of programs designed to help accelerate marketing success with our services and platform. We are investing in marketing, sales, and 
channel automation tools to achieve efficiencies in our marketing efforts.  

Research and Development  

We have invested significant time and financial resources in the development of our platform and believe that continued research and 
development is critical to our ongoing success. Research and development investments drive innovation, enterprise class mobile IT platform 
features and keep pace with the rapidly evolving mobile operating system and device ecosystem.  

We believe that innovation and timely development of new features and products are essential to meeting the needs of our customers and 

channel partners and improving our competitive position. The distributed nature of our platform enables enterprise-class scalability and high 
performance to allow customers to integrate it seamlessly regardless of the complexity of their existing infrastructure. We built a unique and 
proprietary test automation framework and methodology optimized for our mobile IT platform that allows us to perform real-world load and 
regressions testing of our platform to demonstrate high-availability and enterprise-class scalability across all of our supported mobile operating 
systems. For example, our testing framework and methodology covers over 14 email clients across three mobile operating systems, seven email 
systems and five certificate authorities .    

Research and development expense totaled $ 46.3 million, $ 36.4 million and $ 23.8 million in 2014, 2013 and 2012, respectively. We 

plan to continue to significantly invest in resources to conduct our research and development effort s .    

Competition  

We operate in a highly competitive industry that is characterized by constant change and innovation. Changes in the devices, operating 

systems, applications and technology landscape result in evolving customer requirements.  

Our competitors fall into four primary categories:  
•   diversified technology companies such as Microsoft and IBM;  
•  
large security and enterprise-software companies such as McAfee (owned by Intel), Symantec and SAP;  
•   providers of enterprise mobility management solutions such as VMware, Citrix and Good Technology; and  
•  

small and large companies that offer point solutions that compete with some of the features present in our mobile IT platform.  

The principal competitive factors in our market include:  
•   product features, reliability, performance and effectiveness;  
•   product extensibility and ability to integrate with other technology infrastructures;  
•   privacy and data security;  
•   customer choice of flexibility between cloud service or on premise deployment;  
•   mobile IT expertise:  
•   price and total cost of ownership;  
•   adherence to industry standards and certifications;  
•  
•   brand awareness and reputation; and  
•  

strength of sales and marketing efforts;  

focus on customer service and success.  

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We believe we generally compete favorably with our competitors on the basis of these factors as a result of the architecture, features, and 

performance of our platform, the ease of integration of our platform with other technology infrastructures, our mobile IT expertise and our 
commitment to customer success. Many of our competitors have substantially greater financial, technical and other resources, greater name 
recognition, larger sales and marketing budgets, broader distribution and larger and more mature intellectual property portfolios.  

Intellectual Property  

Our success depends critically upon our ability to protect our core technology and intellectual property. To accomplish this, we rely on 
federal, state, common law and international intellectual property rights, including patents, trade secrets, copyrights and trademarks. We also 
rely on confidentiality and contractual restrictions, including confidentiality and invention assignment agreements with our employees and 
contractors and confidentiality agreements with third parties.  

We pursue registration of our patents, trademarks and domain names in the United States and certain locations outside the United States. 
We actively seek patent protection covering inventions originating from the company and acquire patents we believe may be useful or relevant 
to our business. As of December 31, 2014 ,  w e own ed   17 patents worldwide .    

Circumstances outside our control could pose a threat to our intellectual property rights. For example, effective intellectual property 
protection may not be available outside the United States. Also, the efforts we have taken to protect our proprietary rights may not be sufficient 
or effective. Any significant impairment of our intellectual property rights could harm our business or our ability to compete. Also, protecting 
our intellectual property rights is costly and time-consuming. Any unauthorized disclosure or use of our intellectual property could make it more 
expensive to do business and harm our operating results.  

Companies in the mobile and other technology industries or non-practicing entities may own large numbers of patents, copyrights and 
trademarks and may frequently request license agreements, threaten litigation or file suit against us based on allegations of infringement or other 
violations of intellectual property rights. From time to time, we have faced, and expect to face in the future, suits or allegations that we have 
infringed the trademarks, copyrights, patents and other intellectual property rights of third parties, including those of our competitors and non-
practicing entities. As we face increasing competition and as our business grows, we will likely face more claims of infringement.  

Employees  

As of December  31, 2014, we had 783  full-time employees, 246 of whom were primarily engaged in research and development, 329 of 

whom were primarily engaged in sales and marketing, 120 of whom were primarily engaged in customer success and 88 of whom were 
primarily engaged in administration and finance . 219 of these employees were located outside of the United States. None of our United States 
employees are represented by a labor organization or are party to any collective bargaining arrangement. Employees in certain European 
countries have the benefits of collective bargaining arrangements at the national level. We have never had a work stoppage, and we consider our 
relationship with our employees to be good.  

Segment and Geographic information  

We conduct business globally. Our chief operating decision maker (Chief Executive Officer) reviews financial information presented on a 

consolidated basis accompanied by information about revenue by geographic region for purposes of allocating resources and evaluating 
financial performance. We have one business activity, and there are no segment managers who are held accountable for operations, operating 
results or plans for levels, components or types of products or services below the consolidated unit level. Accordi ngly, we are considered to be 
a single reportable segment and operating unit structure.  

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Revenue by geographic region based on the billing address was as follows:    

(in thousands)  
Revenue  

United States  
International  

Total  

Year ended December 31,  
2013  

2012  

2014  

   $  72,124    $  58,656    $  24,473     
       60,171        46,918        16,417     
   $ 132,295    $ 105,574    $  40,890     

We have no significant amount of long-lived assets in count ries outside the United States.  

Facilities  

Our principal executive offices are located in Mountain View, California and include four buildings totaling approximately 65,000 square 

feet under leases expiring from March 2016 to June 2017. We have additional office locations throughout the United States and in various 
international locations, including offices in the United Kingdom, Netherlands, Germany and India .    

We intend to add new facilities and expand our existing facilities as we add employees and grow our business, and we believe that 

suitable additional or substitute space will be available on commercially reasonable terms to meet our future needs.  

Legal Proceedings  

On November 14, 2012, Good Technology filed a lawsuit against us in federal court in the Northern District of California alleging 

false and misleading representations concerning their products and infringement of four patents held by them. On March 1, 2013, we 
counterclaimed against Good Technology for patent infringement of one of our patents. On October 13, 2014, the court issued a claims 
construction order. Good Technology responded by filing additional patent infringement suits against us in Delaware and internationally , and 
we have counterclaimed against them in the Delaware case on two of our next generation patents. We are contesting Good Technology’s claims 
vigorously. Discovery is ongoing in the California patent case, and a trial date has been set for July 2015. The final outcome, including our 
liability, if any, with respect to Good Technology’s claims, is uncertain.  

In addition, from time to time, we are a party to litigation and subject to claims incident al to the ordinary course of business. Although 

the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course 
matters will not have a material adverse effect on our business, financial condition or results of operations. Regardless of the outcome, litigation 
can have an adverse impact on us because of defense and settlement costs, diversion of management resources and other factors.  

Emerging Growth Company  

The Jumpstart Our Business Startups Act, or the JOBS Act, was enacted in April 2012 with the intention of encouraging capital formation 

in the United States and reducing the regulatory burden on newly public companies that qualify as “Emerging Growth Companies.” We are an 
emerging growth company within the meaning of the JOBS Act. As an emerging growth company, we may take advantage of certain 
exemptions from various public reporting requirements, including the requirement that our internal control over financial reporting be audited 
by our independent registered public accounting firm pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, certain requirements related 
to the disclosure of executive compensation in our proxy statements, and the requirement that we hold a nonbinding advisory vote on executive 
compensation and any golden parachute payments. We may take advantage of these exemptions until we are no longer an emerging growth 
company.  

Section 107 of the JOBS Act provides that an “emerging growth company” can take advantage of the extended transition period provided 

in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an “emerging growth 
company” can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. However, 
we have chosen to “opt out” of such extended transition period and , as a result, we will comply with new or revised accounting standards on the 
relevant dates on which adoption of such standards is required for non-emerging growth companies. Section 107 of the JOBS Act provides that 
our decision to opt out of the extended transition period for complying with new or revised accounting standards is irrevocable.  

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We will remain an emerging growth company until the earliest to occur of (i) the last day of the fiscal year in which we have more than 
$1.0 billion in annual revenue; (ii) the date we qualify as a “large accelerated filer,” with at least $700 million of equity securities held by non-
affiliates; (iii) the date on which we have issued, in any three-year period, more than $1.0 billion in non-convertible debt securities; and (iv) the 
last day of the fiscal year ending after the fifth anniversary of the completion of our initial public offering.  

Corporate Information  

Our principal executive offices are located at 415 East Middlefield Road, Mountain View, CA 94043, and our telephone number is 

(650) 919-8100. Our website is www.mobileiron.com. The information posted on our website is not incorporated into this Annual Report on 
Form 10-K. Our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and amendments to reports filed 
or furnished pursuant to Sections 13(a) and 15(d) of the Securities Exchange Act of 1934, as amended, are available free of charge on our 
investor rel ations web site as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC.  

You may also access all of our public filings through the SEC's website at www.sec.gov. Further, a copy of this Annual Report on Form 
10-K is located at the SEC's Public Reference Room at 100 F Street, NE, Washington, D.C. 20549. Information on the operation of the Public 
Reference Room can be obtained by calling the SEC at 1-800-SEC-0330.  

Item 1 A. Risk Factors  

Our operations and financial results are subject to various risks and uncertainties including those described below. If any of the 

following risks or others not specified below materialize, our business, financial condition and results of operations could be materially 
adversely affected. In that case, the trading price of our common stock could decline.  

Risks Related to Our Business and Industry  

We have a limited operating history, which makes it difficult to evaluate our prospects and future financial results and may increase the risk 
that we will not be successful.  

Although we were incorporated in 2007, we did not commercially release the MobileIron platform until 2009, and we did not release 
our mobile application containerization and mobile content management solutions until 2012. As a result of our limited operating history, our 
ability to forecast our future operating results is limited and subject to a number of uncertainties, including our ability to plan for and model 
future growth. We have encountered and expect to continue to encounter risks and uncertainties frequently experienced by growing companies 
in rapidly changing markets. If our assumptions regarding these uncertainties are incorrect or change in reaction to changes in our markets, or if 
we do not manage or address these risks successfully, our results of operations could differ materially from our expectations, and our business 
could suffer. Any success that we may experience in the future will depend, in large part, on our ability to, among other things:  

(cid:1)     retain and expand our customer base on a cost-effective basis;  

(cid:1)     increase revenues from existing customers as they add users or devices;  

(cid:1)     increase revenues from existing customers as they purchase additional solutions;  

(cid:1)     successfully compete in our markets;  

(cid:1)     continue to add features and functionality to our solutions to meet customer demand;  

(cid:1)     gain market traction with our MobileIron cloud platform and our mobile apps and content management solutions;  

(cid:1)     continue to invest in research and development;  

(cid:1)     scale our internal business operations in an efficient and cost-effective manner;  

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(cid:1)     scale our global Customer Success organization to make our customers successful in their mobile IT deployments;  

(cid:1)     continue to expand our solutions across mobile operating systems and device platforms;  

(cid:1)     make our service provider partners successful in their deployments of our solutions and technology;  

(cid:1)     successfully expand our business domestically and internationally;  

(cid:1)     successfully protect our intellectual property and defend against intellectual property infringement claims; and  

(cid:1)     hire, integrate and retain professional and technical talent.  

  We have had net losses each year since our inception and may not achieve or maintain profitability in the future.  

We have incurred net losses each year since our inception, including net losses of $61.9 million, $32.5 million and $46.5 million in 

2014, 2013 and 2012, respectively. As of December 31, 2014, our accumulated deficit was $190.7 million. While we have experienced 
significant revenue growth over recent periods, we may not be able to sustain or increase our growth or achieve or sustain profitability in the 
future. Revenue growth may slow or revenue may decline for a number of reasons, including, but not limited to, increasing and entrenched 
competition, changes in pricing model, a decrease in size or growth of the mobile IT market, or any failure to capitalize on growth 
opportunities. In addition over the past year, we have significantly increased our expenditures to support the development and expansion of our 
business, which has resulted in increased losses. We plan to continue to invest for future growth, in part by making additional investment in 
sales and marketing and research and development, and as a result, we do not expect to be profitable for the foreseeable future. In addition, we 
will need to increase operating efficiency , which may be challenging given our growth, operational complexity, the expenses outlined above, 
and additional expenses associated with being a public company. As a result of these increased expenditures, we will have to generate and 
sustain increased revenues to achieve future profitability. We may incur significant losses in the future for a number of reasons, including 
without limitation the other risks and uncertainties described in this Annual Report on Form 10-K. Additionally, we may encounter unforeseen 
operating expenses, difficulties, complications, delays and other unknown factors that may result in losses in future periods. If these losses 
exceed our expectations or our revenue growth expectations are not met in future periods, our financial performance will be harmed.  

Our operating results may fluctuate significantly, which makes our future results difficult to predict and could cause our operating results to 
fall below expectations or our guidance.  

Our quarterly operating results have fluctuated in the past and may fluctuate significantly in the future. The timing and size of sales of 
our solutions makes our revenues highly variable and difficult to predict and can result in significant fluctuations in our revenue from period to 
period. Historically, a substantial portion of our revenue has been generated from sales of software solutions sold as perpetual licenses to large 
enterprise companies, which tend to close near the end of a given quarter. Further, other customers’ buying patterns and sales cycles can vary 
significantly from quarter to quarter and are not subject to an established pattern over the course of a quarter. Accordingly, at the beginning of a 
quarter, we have limited visibility into the level of sales that will be made in that quarter. If expected revenue at the end of any quarter is 
reduced or delayed for any reason, we may not be able to reduce our costs sufficiently to compensate for an unexpected shortfall in revenue, and 
even a small shortfall in revenue could disproportionately and adversely affect our operating margin, operating results or other key metrics for a 
given quarter.  

Our operating results may fluctuate due to a variety of other factors, many of which are outside of our control, and any of which may 

cause our stock price to fluctuate. In addition to other risks listed in this “Risk Factors” section, factors that may affect our operating results 
include, but are not limited to:  

(cid:1)     the inherent complexity, length and associated unpredictability of our sales cycles for our solutions;  

(cid:1)     the extent to which our customers and prospective customers delay or defer purchase decisions in a quarter, particularly in the 

last few weeks of the quarter, which is when we typically complete a large portion of our sales for a quarter;  

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(cid:1)     our ability to develop and release in a timely manner new solutions, features and functionality that meet customer 

requirements;  

(cid:1)     changes in pricing due to competitive pricing pressure or other factors;  

(cid:1)     reductions in customers’ IT budgets and delays in the purchasing cycles of our customers and prospective customers;  

(cid:1)     variation in sales channels or in mix of solutions sold, including the mix of solutions sold on a perpetual license versus a 

subscription or a monthly recurring contract, or MRC, basis;  

(cid:1)     the timing of recognizing revenue in any given quarter as a result of revenue recognition accounting rules, including the extent 
to which revenue from sales transactions in a given period may not be recognized until a future period or, conversely, the 
satisfaction of revenue recognition rules in a given period resulting in the recognition of revenue from transactions initiated in 
prior periods;  

(cid:1)     changes in our mix of revenue as a result of our different deployment options and licensing models and the ensuing revenue 

recognition effects;  

(cid:1)     changes in foreign currency exchange rates; and  

(cid:1)     general economic conditions in our domestic and international markets.  

The cumulative effects of these factors could result in large fluctuations and unpredictability in our quarterly operating results. As a 

result, comparing our operating results on a period-to-period basis may not be meaningful. You should not rely on our past results as an 
indication of our future performance.  

If our customers do not place significant follow-on orders to deploy our solutions widely throughout their companies, or if they do not renew 
with us or if they do not purchase additional solutions, our future revenue and operating results will be harmed.  

In order to increase our revenues we must continually grow our customer base and increase the depth and breadth of the deployments 
of our solutions with our existing customers. While customers may initially purchase a relatively modest number of licenses, it is important that 
they later expand the use of our software on substantially more devices or for more users throughout their business. We also need to upsell—to 
sell additional solutions—to the same customers. Our strategy also depends on our existing customers renewing their software support or 
subscription agreements with us. Because of the number of participants and consolidation in the mobile IT market, customers may delay making 
initial purchase orders or expanding orders as they take into account the evolving mobile IT landscape. Also, if we do not develop new 
solutions, features and functionality that meet our customers’ needs, they may not place upsell orders or expand orders. The rate at which our 
customers purchase additional solutions depends on a number of factors, including the perceived need for additional solutions, features or 
functionality, the perceived reliability of our solutions and other competitive factors, such as pricing and competitors’ offerings. If our efforts to 
sell additional licenses to our customers and to upsell additional solutions to our customers are not successful, our business may suffer.  

Further, existing customers that purchase our solutions have no contractual obligation to purchase additional solutions after the initial 
subscription or contract period, and given our limited operating history, we are unable to accurately predict our customer expansion or renewal 
rates. Our customers’ expansion and renewal rates may decline or fluctuate as a result of a number of factors, including the level of their 
satisfaction with our solutions or our customer support, customer budgets and the pricing of our solutions compared with the solutions offered 
by our competitors, any of which may cause our revenue to grow more slowly than expected, if at all.  

For smaller or simpler deployments, the switching costs and time are relatively minor compared to traditional enterprise software 

deployments and a customer may decide not to renew with us and switch to a competitor’s offerings. Accordingly, we must invest significant 
time and resources in providing ongoing value to our customers. If these efforts fail, or if our customers do not renew for other reasons, or if 
they renew on terms less favorable to us, our revenue may decline and our business will suffer.  

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We compete in rapidly evolving markets and must develop new solutions and enhancements to our existing solutions. If we fail to predict 
and respond rapidly to emerging technological trends and our customers’ changing needs, we may not be able to remain competitive.   In 
addition, we may not generate positive returns on our research and development investments, which may harm our operating results.  

Our markets are characterized by rapidly changing technology, changing customer needs, evolving operating system standards and 
frequent introductions of new offerings. To succeed, we must effectively anticipate, and adapt in a timely manner to, customer and multiple 
operating system requirements and continue to develop or acquire new solutions and features that meet market demands and technology trends. 
Likewise, if our competitors introduce new offerings that compete with ours or incorporate features that are not available in our solutions, we 
may be required to reposition our solutions or introduce new solutions in response to such competitive pressure. We may not have access to or 
have adequate notice of new operating system developments, and we may experience unanticipated delays in developing new solutions and 
cloud services or fail to meet customer expectations for such solutions. If we fail to timely develop and introduce new solutions or 
enhancements that respond adequately to new challenges in the mobile IT market, our business could be adversely affected, especially if our 
competitors are able to more timely introduce solutions with such increased functionality.  

We have invested significant time and financial resources in the development of our platforms and infrastructure and believe that we 
must continue to dedicate substantial resources to our research and development efforts to maintain our competitive position.  Developing our 
products is expensive, and the investment in product development may not generate additional revenue in the near-term or at all. The research 
and development of new, technologically advanced products is also a complex and uncertain process requiring high levels of innovation and 
investment, as well as the accurate forecasts of technology, market trends and consumer needs. Our failure to successfully develop new and 
improved products, services and technologies, may reduce our future growth and profitability and may adversely affect our business, results and 
financial condition.  

We have a primary back-end technology platform that can be used as a cloud service or deployed on premise and a second back-end 

platform that is purpose-built as a cloud-only large scale, multi-tenant platform. We must continually invest in both platforms, and the existence 
of two back-end technology platforms makes engineering more complex and expensive and may introduce compatibility challenges. We have 
made significant investments in the cloud-only platform and have not yet gained substantial market traction with the cloud-only platform. 
Should our MobileIron cloud-only platform fail to achieve substantial market traction, we would lose the value of our investment and our 
business and operating results may be harmed.  

Further, we may be required to commit significant resources to developing new solutions before knowing whether our investments will 

result in solutions that the market will accept. These risks are greater in the mobile IT market because our software is deployed on phones and 
tablets that run on different operating systems such as iOS, Android and Windows Phone , and these multiple operating systems change 
frequently in response to consumer demand. As a result, we may need to release new software updates at a much greater pace than a traditional 
enterprise software company that supports only PCs. We may experience technical design, engineering, marketing and other difficulties that 
could delay or prevent the development, introduction or marketing of new solutions and enhancements on both of our technology platforms. As 
a result, we may not be successful in modifying our current solutions or introducing new ones in a timely or appropriately responsive manner, or 
at all. If we fail to address these changes successfully, our business and operating results could be materially harmed.  

Finally, all of our additional solutions require customers to use our MobileIron platform, whether deployed on premise or through our 

cloud service. As such, virtually all of our revenue depends on the continued adoption and use of our MobileIron platform. If customers and 
prospective customers decided to stop using or purchasing the MobileIron platform, our product strategy would fail and our business would be 
harmed.  

In recent periods, an increasing portion of our sales has been generated from subscription, including MRC, licenses, which involves certain 
risks.  

In recent periods, an increasing portion of our sales has been generated from subscription, including MRC, licenses. This mix shift 
towards MRC and other subscription licensing,   presents a number of risks to us. For example, arrangements entered into on a subscription 
basis generally delay the timing of revenue recognition and often require the incurrence of up-front costs, which can be significant. Subscription 
revenues are recognized over the subscription period, which is typically 12 months. MRC revenue is recognized  

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monthly on the basis of active users or devices and thus will fluctuate from month to month. As a result, even if customer demand increases, our 
revenues will not increase at the same rate as in prior periods, or may decline. Customers in a subscription arrangement may elect not to renew 
their contractual arrangement with us upon expiration, or they may attempt to renegotiate pricing or other contractual terms on terms that are 
less favorable to us. Because we recognize a substantial portion of our subscription revenues over the term of the subscription agreement, we 
incur upfront costs, such as sales commissions, related to acquiring such customers. Therefore, as we add customers in a particular year, our 
immediate costs to acquire customers may increase significantly relative to revenues recognized in that same year, which could result in 
increased losses or decreased profits in that period. Service providers that operate on an MRC billing model typically report to us in arrears on a 
monthly basis the number of actual users or devices deployed, and then we generate invoices based on those reports. Therefore, invoicing and 
collection logistics often result in a longer collection cycle, which negatively affects our cash flow. In addition, under an MRC billing model, 
the service provider typically has the contractual and business relationship with the customer, and thus we typically depend more heavily on the 
service provider partner for both customer acquisition and support under this billing model.  

We are in a highly competitive market, and competitive pressures from existing and new companies may harm our business, revenues, 
growth rates and market share. In addition, there has been consolidation in our market, and a number of our current or potential 
competitors have longer operating histories, greater brand recognition, larger customer bases and significantly greater resources than we 
do.  

Our market is intensely competitive, and we expect competition to increase in the future from established competitors, consolidations 

and new market entrants. Our major competitors include Citrix, Good Technology, IBM, Microsoft and VMware. A number of our historical 
competitors have been purchased by large corporations. For example, Zenprise acquired Sparus and was then acquired by Citrix, AirWatch was 
acquired by VMware and Fiberlink was acquired by IBM. These large corporations have longer operating histories, greater name recognition, 
larger and better established customer bases, more channel partners, and significantly greater financial, technical, sales, marketing and other 
resources than we have. Consolidation is expected to continue in our industry. As a result of consolidation, our competitors may be able to adapt 
more quickly to new or emerging technologies and changes in customer requirements, devote greater resources to the promotion and sale of 
their solutions and services, initiate or withstand substantial price competition, take advantage of acquisitions or other opportunities more 
readily, and develop and expand their solution and service offerings and features more quickly than we can. In addition, certain of our 
competitors may be able to leverage their relationships with customers based on an installed base of solutions or to incorporate functionality 
into existing solutions to gain business in a manner that discourages customers from purchasing our solutions, including through selling at zero 
or negative margins, through solution bundling or through enterprise license deals. Some potential customers, especially Global 2000 prospects, 
have already made investments in, or may make investments in, substantial personnel and financial resources and established deep relationships 
with these much larger enterprise IT vendors, which may make them reluctant to work with us regardless of solution performance or features. 
Potential customers may prefer to purchase a broad suite of solutions from a single provider, or may prefer to purchase mobile IT solutions from 
an existing supplier rather than a new supplier, regardless of performance or features.  

We expect competition to intensify in the future as new and existing competitors introduce new solutions into our market. In addition, 

some of our competitors have entered into partnerships or other strategic relationships to offer a more comprehensive solution than they 
individually had offered. We expect this trend to continue as companies attempt to strengthen or maintain their market positions in an evolving 
industry. This competition has resulted in the past and could in the future result in increased pricing pressure, reduced profit margins, increased 
sales and marketing expenses, and failure to increase, or the loss of, market share, any of which could harm our business, operating results or 
financial condition. Competitors’ offerings may in the future have better performance, better features, lower prices and broader acceptance than 
our solutions, or embody new technologies, which could render our existing solutions obsolete or less attractive to customers, or be bundled 
with legacy enterprise security and management products as a “one-stop-shop” offering, which certain customers with large installed bases of 
those legacy products may prefer. If we fail to keep up with technological changes or to convince our customers and potential customers of the 
value of our solutions, our business, operating results and financial condition could be materially and adversely affected.  

Changes in features and functionality by operating system providers and mobile device manufacturers could cause us to make short-term 
changes in engineering focus or product development or otherwise impair our product development efforts or strategy , increase our costs, 
and harm our business.  

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Our platform depends on interoperability with operating systems, such as those provided by Apple, Google and Microsoft, as well as 

device manufacturers. Because mobile operating systems are released more frequently than legacy PC operating systems, and we typically have 
limited advance notice of changes in features and functionality of operating systems and mobile devices, we may be forced to divert resources 
from our preexisting product roadmap in order to accommodate these changes. As a result of this limited advance notice, we also have a short 
time to implement and test changes to our product to accommodate these new features, which increases the risk of product defects. In addition, 
if we fail to enable IT departments to support operating system upgrades upon release, our business and reputation could suffer. This could 
disrupt our product roadmap and cause us to delay introduction of planned solutions, features and functionality, which could harm our business.  

Operating system providers have included, and may continue to include, features and functionality in their operating systems that are 

comparable to certain of our solutions, features and/or functionality, thereby making our platform less valuable. The inclusion of, or the 
announcement of an intent to include, functionality perceived to be similar to that offered by our mobile IT solutions in mobile operating 
systems may have an adverse effect on our ability to market and sell our solutions. Even if the functionality offered by mobile operating system 
providers is more limited than our solutions, a significant number of potential customers may elect to accept such limited functionality in lieu of 
purchasing our solutions. Furthermore, some of the features and functionality in our solutions require interoperability with operating system 
APIs, and if operating system providers decide to restrict our access to their APIs, that functionality would be lost and our business could be 
impaired. Finally, we have entered into contractual arrangements with operating systems providers and/or mobile device manufactures, under 
which we are obligated to certain development priorities, which can further limit our engineering flexibility.  

A failure of our product strategy with regard to mobile application and content management could harm our business.  

Our product strategy depends on our existing and potential customers’ continued adoption of our solutions, features and functionality 

for both mobile application and mobile content management. Potential slow ramp of customer-built mobile business applications for iOS, 
Android and Windows Phone would slow the need and adoption of our platform for mobile application management and security. Additionally, 
the value of our AppConnect ecosystem could decrease if competitors’ SDK or app wrapping technologies are perceived to have advantages 
over our own, resulting in the loss of ecosystem partners. Customers’ preference for mobile applications could also shift to browser-based 
applications that can run on any mobile device through a web browser, which would reduce the value of our mobile application containerization 
solution. In addition, operating system providers could act in ways that could harm our mobile content and apps product strategy . For example, 
Microsoft recently released an Office suite for iOS and Android and if this application is widely adopted by enterprises for content creation, 
storage and management, the value of our own mobile content management solution and the value of our ecosystem of collaboration and storage 
partners may diminish. If our product strategy around mobile apps and content management fails or is not as successful as we hope for these or 
other reasons, the value of our investment would be lost and our results of operations would be harmed.  

We have experienced rapid growth in recent periods. If we are not able to manage this growth and expansion, our operating results may 
suffer.  

We have experienced rapid growth in our customer base and have significantly expanded our operations during the past few years. In 
particular, we are aggressively investing in additional engineering resources to support and expand both our MobileIron cloud services and on 
premise software infrastructure, our associated customer success infrastructure, our global sales and marketing infrastructure and our general 
and administrative and other operations infrastructure, including both personnel and facilities. Our employee headcount has increased during 
this period and we plan to continue to add new employees as needed in 2015. Our rapid growth has placed, and will continue to place, a 
significant strain on our administrative and operational business processes, infrastructure, facilities and other resources. For example, due to the 
growth of our operations, we need to relocate and consolidate operations in the Bay Area, where our headquarters is located. Our ability to 
manage our operations and growth will require significant expenditures and allocation of valuable management resources to improve internal 
business processes and systems. Further international expansion may also be required for our continued business growth, and managing any 
international expansion will require additional resources and controls. If we experience increased sales and our operations infrastructure fails to 
keep pace with increased sales or support requirements, customers may experience disruptions in service or support, which could adversely 
affect our reputation and adversely affect our revenues. There is no guarantee that we will be able to continue to develop and expand our 
infrastructure and facilities at the pace necessary to accommodate our growth, and our failure to do so may have an adverse effect on our 
business. For example, we are in the process of working with certain of our service provider partners to enable them to develop and sell their 
own branded mobile IT cloud service solutions based on our MobileIron cloud-only platform, which could strain our existing technology 
operations infrastructure. If we fail to efficiently expand our engineering, sales and marketing, operations, cloud infrastructure, IT and financial 
organizations and systems, or if we fail to implement or maintain  

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effective internal business processes, controls and procedures, our costs and expenses may increase more than we plan or we may fail to execute 
on our product roadmap or our business plan, any of which would likely seriously harm our business, operating results and financial condition.  

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A disruption or security breach of our cloud service could result in liabilities, lost business and reputational harm.  

If a customer has deployed our cloud service, we have access to certain data in order to facilitate the operation of the software, such as 
the employees’ names, registration credentials, business emails, mobile phone numbers, business contact information and the list of applications 
installed on the mobile devices. Any security breaches and computer hacking attacks, whether through third-party action or employee error or 
malfeasance, could cause loss of this information, litigation, indemnity obligations and reputational harm. Because techniques used to obtain 
unauthorized access or to sabotage systems change frequently and generally are not recognized until launched against a target, we may be 
unable to anticipate these techniques or to implement adequate preventative measures. Because our software is designed to enable IT 
administrators to secure and manage employees’ mobile devices, if an actual or perceived breach of our security occurs and data is 
compromised, we would likely suffer particular reputational damage, as well as loss of potential sales and existing customers. In addition, 
unexpected increases in demand at one customer using our cloud services may affect the overall service in unanticipated ways and may cause a 
disruption in service for other cloud services customers. We have experienced, and may in the future experience, disruptions, outages and other 
performance problems with our cloud service. These problems may be caused by a variety of factors, including infrastructure changes, human 
or software errors, viruses, security attacks, fraud, spikes in customer usage and denial of service issues. If we sustain frequent or prolonged 
disruptions of our cloud services for any reason, our reputation, business and results of operations would be seriously harmed.  

Defects in our solutions could result in data breaches or other disruption, subject us to substantial liability and harm our business.  

Because the mobile IT market involves multiple operating platforms, we provide frequent incremental releases of solution updates and 
functional enhancements. Such new versions frequently contain undetected errors when first introduced or released. We have from time to time 
found defects in our solutions, and new errors in our existing solutions may be detected in the future. Defects in our solutions may also result in 
vulnerability to security attacks, which could result in claims by customers and users for losses that they sustain.  

Because our customers use our solutions for important aspects of their business, any errors, defects, disruptions in service or other 

performance problems with our solutions could hurt our reputation and may damage our customers’ businesses. If that occurs, our customers 
may stop using or fail to expand use of our solutions, delay or withhold payment to us, elect not to renew and make warranty claims or other 
claims against us. In addition, we rely on positive customer experience in order to sell to new customers. Defects or disruptions in our solution 
could result in reputational harm and loss of future sales. In addition, regardless of the party at fault, errors of these kinds divert the attention of 
our engineering personnel from our development efforts, damage our reputation and the reputation of our solutions, cause significant customer 
relations problems and can result in product liability claims.  

Disruptions of the third-party data centers that host our cloud service could result in delays or outages of our cloud service and harm our 
business.  

We currently host our cloud service from third-party data center facilities operated by several different providers located around the 

world, such as Equinix, Amazon Web Services and Peer 1. Any damage to, or failure of, our cloud service that is hosted by these third parties, 
whether as a result of our actions, actions by the third-party data centers, actions by other third parties, or acts of God, could result in 
interruptions in our cloud service and/or the loss of data. While the third-party hosting centers host the server infrastructure, we manage the 
cloud services through our technological operations team and need to support version control, changes in cloud software parameters and the 
evolution of our solutions, all in a multi-OS environment. As we continue to add data centers and capacity in our existing data centers, we may 
move or transfer our data and our customers’ data. Despite precautions taken during this process, any unsuccessful data transfers may impair the 
delivery of our service. In some cases, we have entered into contractual service level commitments to maintain uptime of at least 99.9% for our 
cloud services platform and if we or our third-party data center facilities fail to meet these service level commitments, we may have to issue 
service credits to these customers. Impairment of, or interruptions in, our cloud services may reduce our subscription revenues, subject us to 
claims and litigation, cause our customers to terminate their subscriptions and adversely affect our subscription renewal rates and our ability to 
attract new customers. Our business will also be harmed if our customers and potential customers believe our services are unreliable.  

We do not control, or in some cases have limited control over, the operation of the data center facilities we use, and they are vulnerable 
to damage or interruption from earthquakes, floods, fires, power loss, telecommunications failures and similar events. They may also be subject 
to break-ins, sabotage, intentional acts of vandalism and similar misconduct, and to adverse events caused by operator  

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error. We cannot rapidly switch to new data centers or move customers from one data center to another in the event of any adverse event. 
Despite precautions taken at these facilities, the occurrence of a natural disaster, an act of terrorism or other act of malfeasance, a decision to 
close the facilities without adequate notice, or other unanticipated problems at these facilities could result in lengthy interruptions in our service 
and the loss of customer data and business.  

The prices of our solutions may decrease or we may change our licensing or subscription renewal programs or bundling arrangements, 
which may reduce our revenue and adversely impact our financial results.  

The prices for our solutions may decline for a variety of reasons, including competitive pricing pressures, discounts, a change in our 

mix of solutions toward subscription, bundling of solutions, features and functionality by us or our competitors, potential changes in our pricing, 
anticipation of the introduction of new solutions, or promotional programs for customers or channel partners. Competition and consolidation 
continue to increase in the markets in which we participate, and we expect competition to further increase in the future, leading to increased 
pricing pressures. Larger competitors with more diverse product lines may reduce the price of solutions or services that compete with ours or 
may bundle their solutions with other solutions and services. Furthermore, we anticipate that the sales prices and gross profits for our solutions 
will decrease over product life cycles. If we are unable to increase sales to offset any decline in our prices, our business and results of operations 
would be harmed.  

We continually re-evaluate our licensing programs and subscription renewal programs, including specific license models and terms 

and conditions. We have in the past and could in the future implement new licensing programs and subscription renewal programs or bundling 
arrangements, including promotional programs or specified enhancements to our current and future solutions. For example, in 2014 we 
introduced per user pricing as an additional pricing option for our customers, which is at a higher list price than our per device pricing. Such 
changes could result in deferring revenue recognition re gardless of the date of the initial shipment or licensing of our solutions. Changes to our 
licensing programs and subscription renewal programs, including the timing of the release of enhancements, upgrades, maintenance releases, 
the term of the contract, discounts, promotions and other factors, could impact the timing of the recognition of revenue for our solutions, related 
enhancements and services and could adversely affect our operating results and financial condition.  

Our ability to sell our solutions is highly dependent on the quality of our support, which is made complex by the requirements of mobile IT. 
Our failure to offer high quality support would have a material adverse effect on our sales and results of operations.  

Once our solutions are deployed, our customers depend on our support organization or that of our channel partners to resolve any 
issues relating to our solutions. If we do not provide effective ongoing support, it would adversely affect our ability to sell our solutions or 
increase the number of licenses sold to existing customers. Our customer support is especially critical because the mobile IT market requires 
relatively frequent software releases. Mobile IT requires a complex set of features, functionality and controls, which makes support critical and 
difficult. In addition, we target companies on the Forbes Global 2000 Leading Companies list, many of whom have complex networks and 
require higher levels of support than smaller customers. As customers deploy more licenses and purchase a broader array of our solutions, the 
complexity and difficulty of our support obligations increase. If we fail to meet the requirements of the larger customers, it may be more 
difficult to increase our deployments either within our existing Global 2000 or other customers or with new Global 2000 customers. We face 
additional challenges in supporting our non-U.S. customers, including the need to rely on channel partners to provide support.  

We rely substantially on channel partners for the sale and distribution of our solutions and, in some instances, for the support of our 
solutions. A loss of certain channel partners, a decrease in revenues from certain of these channel partners or any failure in our channel 
strategy could adversely affect our business.  

Virtually all of our sales are through channel partners – either telecommunications carriers, which we call service providers, or other 

resellers, and thus we depend on our channel partners and on our channel partner strategy for virtually all of our revenue. Our international 
resellers often enter into agreements directly with our mutual customers to host the software and provide other value-added services, such as IT 
administration.  

Our service provider partners often provide support to our customers and enter into similar agreements directly with our mutual 
customers to host the software and/or provide other value-added services. Our agreements and operating relationships with our service provider 
partners are complex and require a significant commitment of internal time and resources. In addition, our service provider  

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partners are large corporations with multiple strategic businesses and relationships, and thus our business may not be significant to them in the 
overall context of their much larger enterprise. Even if the service provider partner considers us to be an important strategic relationship, 
internal processes at these large partners are sometimes difficult and time-consuming to navigate. Thus, any loss of a major channel partner or 
failure of our channel strategy could adversely affect our business. AT&T, as a reseller, is our largest service provider partner and was 
responsible for 22% (2% as an end customer) of our total revenue for the year ended December 31, 2014.  

Our agreements with AT&T and our other channel partners are non-exclusive and most of our channel partners have entered, and may 

continue to enter, into strategic relationships with our competitors. Our channel partners may terminate their respective relationships with us 
with limited or no notice and with limited or no penalty, pursue other partnerships or relationships, or attempt to develop or acquire solutions or 
services that compete with our solutions. If our channel partners do not effectively market and sell our solutions, if they choose to place greater 
emphasis on solutions of their own or those offered by our competitors, or if they fail to provide adequate support or otherwise meet the needs 
of our customers, our ability to grow our business and sell our solutions may be adversely affected. The loss of our channel partners, in 
particular AT&T, the failure to recruit additional channel partners, or any reduction or delay in sales of our solutions by our channel partners 
could materially and adversely affect our results of operations.  

Additionally, we are in the process of working with certain of our service provider partners to enable them to develop and sell their 

own branded mobile IT cloud service solutions based on our MobileIron cloud platform. We will need to devote sufficient internal resources to 
enable these service providers to be successful in deploying and selling these new service provider-branded cloud service offerings, and this 
may strain our resources.  

Our sales cycles for large enterprises is often long, unpredictable and expensive. As a result, our sales and revenue are difficult to predict 
and may vary substantially from period to period, which may cause our operating results to fluctuate significantly.  

Our sales efforts involve educating our customers about the use and benefits of our solutions, including the technical capabilities of our 

solutions. Many of our large customers have very complex IT systems, mobile environments and data privacy and security requirements. 
Accordingly, these customers typically undertake a significant evaluation process, which frequently involves not only our solutions, but also 
those of our competitors, and has resulted in lengthy sales cycle. We spend substantial time, money and effort on our sales activities without any 
assurance that our efforts will produce any sales. In addition, purchases of our solutions are frequently subject to budget constraints, multiple 
approvals, lengthy contract negotiations and unplanned administrative, processing and other delays. Moreover, the evolving nature of the 
mobile IT market may lead prospective customers to postpone their purchasing decisions pending adoption of technology by others or pending 
potential consolidation in the market. As a result of our lengthy sales cycle, it is difficult to predict whether and when a sale will be completed, 
and our operating results may vary significantly from quarter to quarter. Even if sales are completed, the revenues we receive from these 
customers may not be sufficient to offset our upfront investments.  

We seek to sell our solutions to large enterprises. Sales to and support of these types of enterprises involve risks that could harm our 
business, financial position and results of operations.  

Our growth strategy is dependent, in part, upon increasing sales of our solutions to large enterprises. Sales to large customers involve 

risks that may not be present (or that are present to a lesser extent) with sales to smaller entities. These risks include:  

(cid:1)     more complicated network requirements, which result in more difficult and time-consuming implementation processes;  

(cid:1)     more intense and time-consuming customer support practices;  

(cid:1)     increased purchasing power and leverage held by large customers in negotiating contractual arrangements with us;  

(cid:1)     more customer-favorable contractual terms, including penalties;  

(cid:1)     longer sales cycles and the associated risk that substantial time and resources may be spent on a potential customer that 

ultimately elects not to purchase our solution or purchases fewer licenses than we had anticipated;  

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(cid:1)     closer relationships with, and dependence upon, large technology companies that offer competitive solutions;  

(cid:1)     increased reputational risk as a result of data breaches or other problems involving high profile customers; and  

(cid:1)     more pressure for discounts.  

If we are unable to increase sales of our solutions to large enterprises while mitigating the risks associated with serving such 

customers, our business, financial position and results of operations may suffer.  

Our failure to comply with privacy laws and standards could have a material adverse effect on our business.  

Personal privacy has become a significant issue in the United States and in many other countries where we offer our solutions. The 

regulatory framework for privacy issues worldwide is currently evolving and is likely to remain uncertain for the foreseeable future. Many 
federal, state and foreign government bodies and agencies have adopted or are considering adopting laws and regulations regarding the 
collection, use, disclosure and retention of personal information. In the United States, these include, for example, rules and regulations 
promulgated under the authority of the Federal Trade Commission, the Health Insurance Portability and Accountability Act of 1996, or HIPAA, 
the Gramm-Leach-Bliley Act and state breach notification laws. Internationally, different jurisdictions have a variety of data security and 
privacy laws, with which we or our customers must comply, including the Data Protection Directive established in the European Union and the 
Federal Data Protection Act in Germany.  

In addition to laws and regulations, privacy advocacy and industry groups or other private parties may propose new and different 

privacy standards. Because the interpretation and application of privacy and data protection laws and privacy standards are still uncertain, it is 
possible that these laws or privacy standards may be interpreted and applied in a manner that is inconsistent with our existing data management 
practices or the features of our solutions. Any inability to adequately address privacy concerns, even if unfounded, or to comply with applicable 
privacy or data protection laws, regulations and privacy standards, could result in additional cost and liability to us, damage our reputation, 
inhibit sales of our solutions and harm our business.  

Our failure to adequately protect personal information and to maintain the security of enterprise data could have a material adverse effect 
on our business.  

Employee adoption of mobile initiatives depends on the credible and clear separation of enterprise applications and data and personal 
information on the device, as well as the privacy of such data. For our customers, it is also essential to maintain the security of enterprise data 
properly while retaining the native experience users expect. While we contractually obligate our customers to make the required disclosures and 
gain the required consents from their employees in order to comply with applicable law regarding the processing of personally identifiable 
information that the employer may access, we do not control whether they in fact do so, and in some jurisdictions such employee consent may 
not be enforceable. Any claim by an employee that his or her employer had not complied with applicable privacy laws in connection with the 
deployment and use of our software on the employee’s mobile device could harm our reputation and business and subject us to liability, whether 
or not warranted. If our solutions fail to adequately separate personal information and to maintain the security of enterprise applications and 
data, the market perception of the effectiveness of our solutions could be harmed, employee adoption of mobile initiatives could be slowed, we 
could lose potential sales and existing customers, and we could incur significant liabilities. Privacy concerns, whether valid or not, may inhibit 
market adoption of our solutions, particularly in certain industries and foreign countries. Furthermore, the recent attention garnered by the 
National Security Agency’s bulk intelligence collection programs may result in further concerns surrounding privacy and technology products.  

The loss of key personnel or an inability to attract, retain and motivate qualified personnel may impair our ability to expand our business.  

Our success is substantially dependent upon the continued service and performance of our senior management team and key technical, 

marketing and production personnel, including our senior management, and specifically Robert Tinker, who is our President and Chief 
Executive Officer. Our employees, including our senior management team, are at-will employees, and therefore may terminate  

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employment with us at any time with no advance notice. The replacement of any members of our senior management team or other key 
personnel likely would involve significant time and costs and may significantly delay or prevent the achievement of our business objectives.  

Our future success also depends, in part, on our ability to continue to attract, integrate and retain highly skilled personnel. Competition 

for highly skilled personnel is frequently intense, especially in the San Francisco Bay Area, where we have a substantial presence and need for 
highly skilled personnel, including, in particular, engineers. We must offer competitive compensation and opportunities for professional growth 
in order to attract and retain these highly skilled employees. Failure to successfully attract, integrate, or retain qualified personnel to fulfill our 
current or future needs may negatively impact our growth.  

We may acquire other businesses which could require significant management attention, disrupt our business, dilute stockholder value and 
adversely affect our operating results.  

As part of our business strategy, we may make investments in complementary companies, solutions or technologies. We may not be 

able to find suitable acquisition candidates, and we may not be able to complete such acquisitions on favorable terms, if at all. If we do complete 
acquisitions, we may not ultimately strengthen our competitive position or achieve our goals. In addition, if we are unsuccessful at integrating 
such acquisitions or developing the acquired technologies, the revenue and operating results of the combined company could be adversely 
affected. For example, during 2013, we recorded a $3.9 million impairment loss in connection with a delayed technology project from an 
acquisition. Further, the integration of an acquired company typically requires significant time and resources, and we may not be able to manage 
the process successfully. We may not successfully evaluate or utilize the acquired technology or personnel or accurately forecast the financial 
impact of an acquisition transaction, including accounting charges. We may have to pay cash, incur debt or issue equity securities to pay for any 
such acquisition, each of which could adversely affect our financial condition or the value of our common stock. The sale of equity or issuance 
of debt to finance any such acquisitions could result in dilution to our stockholders. The incurrence of indebtedness would result in increased 
fixed obligations and could also include covenants or other restrictions that would impede our ability to manage our operations.  

We have indemnity obligations under our contracts with our customers and channel partners which could have a material adverse effect on 
our business.  

The mobile industry has been characterized by substantial patent infringement lawsuits. In our agreements with customers and channel 

partners, we typically agree to indemnify them for losses related to, among other things, claims by third parties of intellectual property 
infringement and sometimes data breaches resulting in the compromise of personal data. If any such indemnification obligations are triggered, 
we could face substantial liabilities or be forced to make changes to our solutions or terminate our customer agreements and refund monies. In 
addition, provisions regarding limitation of liability in our agreements with customers or channel partners may not be enforceable in some 
circumstances or jurisdictions or may not protect us from claims and related liabilities and costs. We maintain insurance to protect against 
certain types of claims associated with the use of our solutions, but our insurance may not adequately cover any such claims. In addition, even 
claims that ultimately are unsuccessful could result in expenditures of and divert management’s time and other resources. Furthermore, any 
legal claims from customers and channel partners could result in reputational harm and the delay or loss of market acceptance of our solutions.  

A portion of our revenues are generated by sales to heavily regulated organizations and governmental entities, which are subject to a 
number of challenges and risks.  

Some of our customers are either in highly regulated industries or are governmental entities and may be required to comply with more 

stringent regulations in connection with the implementation and use of our solutions. Selling to these entities can be highly competitive, 
expensive and time consuming, often requiring significant upfront time and expense without any assurance that we will successfully complete a 
sale or that the organization will deploy our solution at scale. Highly regulated and governmental entities often require contract terms that differ 
from our standard arrangements and impose compliance requirements that are complicated, require preferential pricing or “most favored nation” 
terms and conditions, or are otherwise time-consuming and expensive to satisfy. Government demand and payment for our solutions and 
services may be impacted by public sector budgetary cycles and funding authorizations, particularly in light of U.S. budgetary challenges, with 
funding reductions or delays adversely affecting public sector demand for our solutions. The additional costs associated with providing our 
solutions to governmental entities and highly regulated customers could harm  

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our margins. Moreover, changes in the underlying regulatory conditions that affect these types of customers could harm our ability to efficiently 
provide our solutions to them and to grow or maintain our customer base.  

If our solutions do not interoperate with our customers’ IT infrastructure, sales of our solutions could be negatively affected.  

Our solutions are designed to interoperate with our customers’ existing IT infrastructures, which have varied and complex 
specifications. As a result, we must attempt to ensure that our solutions interoperate effectively with these different, complex and varied back-
end environments. To meet these requirements, we have and must continue to undertake development and testing efforts that require significant 
capital and employee resources. We may not accomplish these development efforts quickly or cost-effectively, or at all. If our solutions do not 
interoperate effectively, orders for our solutions could be delayed or cancelled, which would harm our revenues, gross margins and reputation, 
potentially resulting in the loss of existing and potential customers. The failure of our solutions to interoperate effectively within the enterprise 
environment may divert the attention of our engineering personnel from our development efforts and cause significant customer relations 
problems. In addition, if our customers are unable to implement our solutions successfully, they may not renew or expand their deployments of 
our solutions, customer perceptions of our solutions may be impaired and our reputation and brand may suffer.  

Although technical problems experienced by users may not be caused by our solutions, our business and reputation may be harmed if users 
perceive our solutions as the cause of a device failure.  

The ability of our solutions to operate effectively can be negatively impacted by many different elements unrelated to our solutions. 

For example, a user’s experience may suffer from an incorrect setting in his or her mobile device, an issue relating to his or her employer’s 
corporate network or an issue relating to the underlying mobile operating system, none of which we control. Even though technical problems 
experienced by users may not be caused by our solutions, users often perceive the underlying cause to be a result of poor performance of our 
solution. This perception, even if incorrect, could harm our business and reputation.  

Our customers may exceed their licensed device or user count, and it is sometimes difficult to collect payments as a result of channel 
logistics, which could harm our business, financial position and results of operations.  

Our customers license our solutions on either a per-device or per-user basis. Because we sell virtually all of our solutions through 

channel partners, and in some cases multiple tiers of channel partners, the logistics of collecting payments for excess usage can sometimes be 
time-consuming. We may also encounter difficulty collecting accounts receivable and could be exposed to risks associated with uncollectible 
accounts receivable. Economic conditions may impact some of our customers’ ability to pay their accounts payable. If we are unable to collect 
from our customers for their excess usage or otherwise or if we have to write down our accounts receivable, our revenues and operating results 
would suffer.  

If the market for our solutions shrinks or does not continue to develop as we expect, our growth prospects may be harmed.  

The success of our business depends on the continued growth and proliferation of mobile IT infrastructure as an increasingly important 

computing platform for businesses. Our business plan assumes that the demand for mobile IT solutions will increase. However, the mobile IT 
market may not develop as quickly as we expect, or at all, and businesses may not continue to elect to utilize mobile IT solutions. This market 
for our solutions may not develop for a variety of reasons, including that larger, more established companies will enter the market or that mobile 
operating system companies will offer substantially similar functionality. Accordingly, demand for our solutions may not continue to develop as 
we anticipate, or at all, and the growth of our business and results of operations may be adversely affected. In addition, because we derive 
substantially all of our revenue from the adoption and use of our platform, a decline in the mobile IT market would harm the results of our 
business operations more seriously than if we derived significant revenue from a variety of other products and services.  

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Our estimates of market opportunity and forecasts of market growth may prove to be inaccurate, and even if the markets in which we 
compete achieve the forecasted growth, we cannot assure you our business will grow at similar rates, if at all.  

Growth forecasts are subject to significant uncertainty and are based on assumptions and estimates, which may not prove to be 

accurate. Forecasts relating to our market opportunity and the expected growth in the mobile IT market and other markets may prove to be 
inaccurate. Even if these markets experience the forecasted growth, we may not grow our business at similar rates, or at all. Our growth will be 
affected by many factors, including our success in implementing our business strategy, which is subject to many risks and uncertainties.  

Seasonality may cause fluctuations in our revenue.  

We believe there are significant seasonal factors that may cause us to record higher revenue in some quarters compared with others. 
We believe this variability is largely due to our customers’ budgetary and spending patterns, as many customers spend the unused portions of 
their discretionary budgets prior to the end of their fiscal years. For example, we have historically recorded our highest level of total revenue in 
our fourth quarter, which we believe corresponds to the fourth quarter of a majority of our customers. In addition, the type of budget (operating 
versus capital) available to a customer may affect its decision to purchase a perpetual license or a subscription license. In addition, our rapid 
growth rate over the last two years may have made seasonal fluctuations more difficult to detect. If our rate of growth slows over time, seasonal 
or cyclical variations in our operations may become more pronounced, and our business, results of operations and financial position may be 
adversely affected.  

Our business is subject to the risks of earthquakes, fire, floods and other natural catastrophic events, and to interruption by manmade 
problems such as network security breaches, computer viruses or terrorism.  

Our corporate headquarters are located in the San Francisco Bay Area, a region known for seismic activity. A significant natural 

disaster, such as an earthquake, fire or flood, occurring near our headquarters could have a material adverse impact on our business, operating 
results and financial condition. Despite the implementation of network security measures, our networks also may be vulnerable to computer 
viruses, break-ins and similar disruptions from unauthorized tampering. In addition, natural disasters, acts of terrorism or war could cause 
disruptions in our or our customers’ businesses or the economy as a whole. We also rely on information technology systems to communicate 
among our workforce and with third parties. Any disruption to our communications or systems, whether caused by a natural disaster or by 
manmade problems, such as power disruptions, could adversely affect our business.  

If we are unable to implement and maintain effective internal controls over financial reporting in the future, investors may lose confidence 
in the accuracy and completeness of our financial reports and the market price of our common stock may be negatively affected.  

As a public company, we are required to maintain internal controls over financial reporting and to report any material weaknesses in 

such internal controls. Section 404 of the Sarbanes-Oxley Act of 2002 (the Sarbanes-Oxley Act) requires that we furnish a report by 
management on, among other things, the effectiveness of our internal control over financial reporting for the first year ending December 31, 
2015. Management’s assessment will need to include disclosure of any material weaknesses identified in our internal controls over financial 
reporting. Our independent registered public accounting firm will not be required to attest to the effectiveness of our internal controls over 
financial reporting until our first annual report required to be filed with the Securities and Exchange Commission, or SEC, following the later of 
the date we are deemed to be an “accelerated filer” or a “large accelerated filer,” each as defined in the Exchange Act, or the date we are no 
longer an “emerging growth company,” as defined in the JOBS Act. If we have a material weakness in our internal controls over financial 
reporting, we may not detect errors on a timely basis and our financial statements may be materially misstated. We are in the process of 
designing and implementing the internal controls over financial reporting required to comply with this obligation, which process will be time-
consuming, costly and complicated. If we identify material weaknesses in our internal controls over financial reporting, if we are unable to 
comply with the requirements of Section 404 in a timely manner, if we are unable to assert that our internal controls over financial reporting are 
effective, or if our independent registered public accounting firm is unable to express an opinion as to the effectiveness of our internal controls 
over financial reporting, investors may lose confidence in the accuracy and completeness of our financial reports, and the market price of our 
common stock could be negatively affected. In addition, we could become subject to investigations by the stock exchange on which our 
securities are listed, the SEC or other regulatory authorities, which could require additional financial and management resources.  

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If our estimates relating to our critical accounting policies are based on assumptions or judgments that change or prove to be incorrect, our 
operating results could fall below expectations of financial analysts and investors, resulting in a decline in our stock price.  

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates, assumptions and 

judgments that affect the amounts reported in the consolidated financial statements and accompanying notes. We base our estimates on 
historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form the 
basis for making judgments about the carrying values of assets, liabilities, equity, revenue and expenses that are not readily apparent from other 
sources. Our operating results may be adversely affected if our assumptions change or if actual circumstances differ from those in our 
assumptions, which could cause our operating results to fall below the expectations of financial analysts and investors, resulting in a decline in 
our stock price. Significant assumptions and estimates used in preparing our consolidated financial statements include those related to revenue 
recognition, stock-based compensation and income taxes.  

Impairment of goodwill and other intangible assets would result in a decrease in earnings.  

Current accounting rules require that goodwill and other intangible assets with indefinite useful lives no longer be amortized, but 

instead be tested for impairment at least annually. These rules also require that intangible assets with definite useful lives be amortized over 
their respective estimated useful lives to their estimated residual values, and reviewed for impairment whenever events or changes in 
circumstances indicate that the carrying amount of an asset may not be recoverable. Events and circumstances considered in determining 
whether the carrying value of amortizable intangible assets and goodwill may not be recoverable include, but are not limited to, significant 
changes in performance relative to expected operating results, significant changes in the use of the assets, significant negative industry or 
economic trends, or a significant decline in our stock price and/or market capitalization for a sustained period of time. To the extent such 
evaluation indicates that the useful lives of intangible assets are different than originally estimated, the amortization period is reduced or 
extended and the quarterly amortization expense is increased or decreased. In 2013, we recorded a $3.9 million impairment loss in connection 
with a delayed technology project from an acquisition, and we may be required to record similar impairment charges in the future. Any 
impairment charges or changes to the estimated amortization periods could have a material adverse effect on our financial results.  

Risks Related to Our International Operations  

Our international operations expose us to additional business risks, and failure to manage these risks may adversely affect our international 
revenue.  

We derive a significant portion of our revenues from customers outside the United States. For the year ended December 31, 2014, 2013 

and 2012, 45%, 44% and 40% of our revenue, respectively, was attributable to our international customers, primarily those located in EMEA. 
As of December 31, 2014, approximately 28% of our employees were located abroad.  

We expect that our international activities will be dynamic over the foreseeable future as we continue to pursue opportunities in 
international markets, which will require significant management attention and financial resources. Therefore, we are subject to risks associated 
with having worldwide operations.  

We have a limited history of marketing, selling and supporting our solutions internationally. As a result, we must hire and train 
experienced personnel to staff and manage our foreign operations. To the extent that we experience difficulties in recruiting, training, managing 
and retaining an international staff, and specifically staff related to sales and engineering, we may experience difficulties in foreign markets. In 
addition, business practices in the international markets that we serve may differ from those in the United States and may require us to include 
non-standard terms in customer contracts, such as extended warranty terms. To the extent that we may enter into customer contracts in the 
future that include non-standard terms related to payment, warranties or performance obligations, our operating results may be adversely 
affected. International operations are subject to other inherent risks, and our future results could be adversely affected by a number of factors, 
including:  

(cid:1)     difficulties in executing an international channel partners strategy;  

(cid:1)     heightened concerns and legal requirements relating to data and privacy;  

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(cid:1)     burdens of complying with a wide variety of foreign laws;  

(cid:1)     unfavorable contractual terms or difficulties in negotiating contracts with foreign customers or channel partners as a result of 

varying and complex laws and contractual norms;  

(cid:1)     difficulties in providing support and training to channel partners and customers in foreign countries and languages;  

(cid:1)     heightened risks of unfair or corrupt business practices in certain geographies and of improper or fraudulent sales 

arrangements that may impact financial results or result in fines and penalties;  

(cid:1)     import restrictions and the need to comply with export laws;  

(cid:1)     difficulties in protecting intellectual property;  

(cid:1)     difficulties in enforcing contracts and longer accounts receivable payment cycles;  

(cid:1)     difficulties and costs of staffing and managing foreign operations;  

(cid:1)     potentially adverse tax consequences;  

(cid:1)     the increased cost of terminating employees in some countries; and  

(cid:1)     variability of foreign economic, political and labor conditions.  

As we continue to expand our business globally, our success will depend, in large part, on our ability to anticipate and manage 

effectively these and other risks associated with our international operations. Our failure to manage any of these risks successfully could harm 
our international operations and reduce our international sales, adversely affecting our business, operating results and financial condition.  

We rely on channel partners to sell our solutions in international markets, the loss of which could materially reduce our revenue.  

We sell our solutions in international markets almost entirely through channel partners. We believe that establishing and maintaining 

successful relationships with these channel partners is, and will continue to be, critical to our financial success. Recruiting and retaining 
qualified channel partners and training them to be knowledgeable about our solutions requires significant time and resources. In some countries, 
we rely on a sole or very few channel partners and thus the loss of the channel partner could have a significant impact on our sales and support 
in those countries. To develop and expand our distribution channel, we must continue to scale and improve our processes and procedures that 
support our channel, including investment in systems and training. In particular, foreign-based service provider partners are large and complex 
businesses, and we may have difficulty negotiating and building successful business relationships with them.  

In addition, existing and future channel partners will only partner with us if we are able to provide them with competitive offerings on 

terms that are commercially reasonable to them. If we fail to maintain the quality of our solutions or to update and enhance them or to offer 
them at competitive discounts, existing and future channel partners may elect to partner with one or more of our competitors. In addition, the 
terms of our arrangements with our channel partners must be commercially reasonable for both parties. If we are unable to reach agreements 
that are beneficial to both parties, then our channel partner relationships will not succeed.  

If we fail to maintain relationships with our channel partners, fail to develop new relationships with other channel partners in new 

markets, fail to manage, train or incentivize existing channel partners effectively, or fail to provide channel partners with competitive solutions 
on terms acceptable to them, or if these partners are not successful in their sales efforts, our revenue may decrease and our operating results 
could suffer.  

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We have no long-term contracts or minimum purchase commitments with any of our channel partners, and our contracts with channel 

partners do not prohibit them from offering solutions that compete with ours, including solutions they currently offer or may develop in the 
future and incorporate into their own systems. Some of our competitors may have stronger relationships with our channel partners than we do, 
and we have limited control, if any, as to whether those partners sell our solutions, rather than our competitors’ solutions, or whether they 
devote resources to market and support our competitors’ solutions, rather than our solutions. Our failure to establish and maintain successful 
relationships with channel partners could materially adversely affect our business, operating results and financial condition.  

Failure to comply with the U.S. Foreign Corrupt Practices Act and similar laws associated with our activities outside the United States could 
subject us to penalties and other adverse consequences.  

A significant portion of our revenues is, and will continue to be, from jurisdictions outside of the United States. As a result, we are 
subject to the U.S. Foreign Corrupt Practices Act, or FCPA, which generally prohibits U.S. companies and their intermediaries from making 
payments to corrupt foreign officials for the purpose of obtaining or keeping business or otherwise obtaining favorable treatment, and requires 
companies to maintain adequate record-keeping and internal accounting practices to accurately reflect the transactions of the company. The 
FCPA applies to companies, individual directors, officers, employees and agents. Under the FCPA, we may be held liable for actions taken by 
strategic or local partners or representatives. In addition, the government may seek to hold us liable for successor liability FCPA violations 
committed by companies that we acquire.  

In many foreign countries, particularly in countries with developing economies, including many countries in which we operate, it may 
be a local custom that businesses operating in such countries engage in business practices that are prohibited by the FCPA or other similar laws 
and regulations. Although we have contractual provisions in our agreements with channel partners that require them to comply with the FCPA 
and similar laws, we have not engaged in formal FCPA training of our channel partners. Our channel partners could take actions in violation of 
our policies, for which we may be ultimately held responsible. As a result of our focus on managing our rapid growth, our development of 
infrastructure designed to identify FCPA matters and monitor compliance is at an early stage. If we or our intermediaries fail to comply with the 
requirements of the FCPA or other anti-corruption laws, governmental authorities in the U.S. or elsewhere could seek to impose civil and/or 
criminal penalties, which could have a material adverse effect on our business, results of operations, financial conditions and cash flows.  

We are subject to export controls, and our customers and channel partners are subject to import controls.  

Certain of our solutions are subject to U.S. export controls and may be exported to certain countries outside the U.S. only by first 

obtaining an export license from the U.S. government, or by utilizing an existing export license exception, or after clearing U.S. government 
agency review. Obtaining the necessary export license or accomplishing a U.S. government review for a particular export may be time-
consuming and may result in the delay or loss of sales opportunities. Furthermore, U.S. export control laws and economic sanctions prohibit the 
shipment of certain solutions to U.S. embargoed or sanctioned countries, governments and persons. If we were to fail to comply with U.S. 
export law requirements, U.S. customs regulations, U.S. economic sanctions or other applicable U.S. laws, we could be subject to substantial 
civil and criminal penalties, including fines, incarceration for responsible employees and managers and the possible loss of export or import 
privileges. U.S. export controls, sanctions and regulations apply to our channel partners as well as to us. Any failure by our channel partners to 
comply with such laws, regulations or sanctions could have negative consequences, including reputational harm, government investigations and 
penalties.  

In addition, various countries regulate the import of certain encryption and other technology by requiring an import permit, 

authorization, pre-classification, import certification and/or an import license. Some countries have enacted laws that could limit our customers’ 
ability to implement our solutions in those countries.  

Changes in our solutions or changes in export and import regulations may create delays in the introduction of our solutions into 

international markets, prevent our customers with international operations from deploying our solutions globally or, in some cases, prevent the 
export or import of our solutions to certain countries, governments or persons altogether. In addition, any change in export or import 
regulations, economic sanctions or related legislation, shift in the enforcement or scope of existing regulations, or change in the countries, 
governments, persons or technologies targeted by such regulations, could result in decreased use of our solutions by, or in our decreased ability 
to export or sell our solutions to, existing or potential customers with international operations. Any decreased use of our solutions  

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or limitation on our ability to export or sell our solutions would likely adversely affect our business, financial condition and operating results.  

Risks Related to Our Intellectual Property  

We have been sued by third parties for alleged infringement of their proprietary rights and may be sued in the future.  

There is considerable patent and other intellectual property development activity in our industry. Our success depends in part on not 
infringing the intellectual property rights of others. From time to time, our competitors or other third parties have claimed, and we expect they 
will continue in the future to claim, that we are infringing their intellectual property rights, and we may be found to be infringing such rights. On 
November 14, 2012, Good Technology filed a lawsuit against us in federal court in the Northern District of California, alleging false and 
misleading representations concerning their products and infringement of four patents held by them. On March 1, 2013, we counterclaimed 
against Good Technology for patent infringement of one of our patents. On October 13, 2014, the court issued a claims construction order. 
Good Technology responded by filing new patent infringement suits against us in Delaware and internationally, and we have counterclaimed 
against them in the Delaware case on two of our next generation patents. We are contesting Good Technology’s claims vigorously. Discovery is 
ongoing in the California patent case, and a trial date has been set for July 2015. The final outcome, including our liability, if any, with respect 
to Good Technology’s claims, is uncertain. Regardless of the outcome, litigation can have an adverse impact on us because of defense and 
settlement costs, diversion of management resources and other factors.  

In the future, we may receive additional claims that our solutions infringe or violate the claimant’s intellectual property rights. 

However, we may be unaware of the intellectual property rights of others that may cover some or all of our solutions. Any claims or litigation 
could cause us to incur significant expenses and, if successfully asserted against us, could require that we pay substantial damages or ongoing 
royalty payments, prevent us from offering our solutions, or require that we comply with other unfavorable terms. If any of our customers are 
sued, we would in general be required to defend and/or settle the litigation on their behalf. In addition, if we are unable to obtain licenses or 
modify our solutions to make them non-infringing, we might have to refund a portion of perpetual license fees paid to us and terminate those 
agreements, which could further exhaust our resources. In addition, we may pay substantial settlement amounts or royalties on future solution 
sales to resolve claims or litigation, whether or not legitimately or successfully asserted against us. Even if we were to prevail in the actual or 
potential claims or litigation against us, any claim or litigation regarding our intellectual property could be costly and time-consuming and 
divert the attention of our management and key personnel from our business operations. Such disputes, with or without merit, could also cause 
potential customers to refrain from purchasing our solutions or otherwise cause us reputational harm.  

We have been sued by non-practicing entities, or NPEs, for patent infringement in the past and may be sued by NPEs in the future. 
While we have settled such litigation in the past, these lawsuits, with or without merit, require management attention and can be expensive.  

If we are unable to protect our intellectual property rights, our competitive position could be harmed or we could be required to incur 
significant expenses to enforce our rights.  

Our ability to compete effectively is dependent in part upon our ability to protect our proprietary technology. We protect our 
proprietary information and technology through licensing agreements, third-party nondisclosure agreements and other contractual provisions, as 
well as through patent, trademark, copyright and trade secret laws in the United States and similar laws in other countries. There can be no 
assurance that these protections will be available in all cases or will be adequate to prevent our competitors from copying, reverse engineering 
or otherwise obtaining and using our technology, proprietary rights or solutions. The laws of some foreign countries, including countries in 
which our solutions are sold, may not be as protective of intellectual property rights as those in the United States, and mechanisms for 
enforcement of intellectual property rights may be inadequate. In addition, third parties may seek to challenge, invalidate or circumvent our 
patents, trademarks, copyrights and trade secrets, or applications for any of the foregoing. There can be no assurance that our competitors will 
not independently develop technologies that are substantially equivalent or superior to our technology or design around our proprietary rights. In 
each case, our ability to compete could be significantly impaired.  

To prevent substantial unauthorized use of our intellectual property rights, it may be necessary to prosecute actions for infringement 

and/or misappropriation of our proprietary rights against third parties. Any such action could result in significant costs and diversion of our 
resources and management’s attention, and there can be no assurance that we will be successful in such action.  

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Furthermore, many of our current and potential competitors have the ability to dedicate substantially greater resources to enforce their 
intellectual property rights than we do. Accordingly, despite our efforts, we may not be able to prevent third parties from infringing upon or 
misappropriating our intellectual property.  

Our use of open source software could impose limitations on our ability to commercialize our solutions.  

Our solutions contain software modules licensed for use from third-party authors under open source licenses, including the GNU 

Public License, the GNU Lesser Public License, the Apache License and others. Use and distribution of open source software may entail greater 
risks than use of third-party commercial software, as open source licensors generally do not provide warranties or other contractual protections 
regarding infringement claims or the quality of the code. Some open source licenses contain requirements that we make available source code 
for modifications or derivative works we create based upon the type of open source software we use. If we combine our proprietary solutions 
with open source software in a certain manner, we could, under certain of the open source licenses, be required to release the source code of our 
proprietary solutions to the public or offer our solutions to users at no cost. This could allow our competitors to create similar solutions with 
lower development effort and time and ultimately could result in a loss of sales for us.  

The terms of many open source licenses have not been interpreted by U.S. courts, and there is a risk that such licenses could be 
construed in a manner that could impose unanticipated conditions or restrictions on our ability to commercialize our solutions. In such event, we 
could be required to seek licenses from third parties in order to continue offering our solutions, to re-engineer our solutions or to discontinue the 
sale of our solutions in the event re-engineering cannot be accomplished on a timely basis, any of which could materially and adversely affect 
our business and operating results.  

Our ability to use our net operating losses to offset future taxable income may be subject to certain limitations.  

In general, under Section 382 of the Internal Revenue Code of 1986, as amended, or the Code, a corporation that undergoes an 
“ownership change” is subject to limitations on its ability to utilize its pre-change net operating losses, or NOLs, to offset future taxable income. 
Our existing NOLs may be subject to limitations arising from previous ownership changes. Future changes in our stock ownership, some of 
which are outside of our control, could result in an ownership change. Furthermore, our ability to utilize NOLs of companies that we may 
acquire in the future may be subject to limitations. There is also a risk that due to regulatory changes, such as suspensions on the use of NOLs, 
or other unforeseen reasons, our existing NOLs could expire or otherwise be unavailable to offset future income tax liabilities. For these 
reasons, we may not be able to utilize a material portion of the NOLs reflected on our balance sheet, even if we attain profitability.  

The price of our common stock has been and may continue to be volatile, and you could lose all or part of your investment.  

The trading price of our common stock has been volatile since our Initial Public Offering and is likely to continue to be volatile. The 

trading price of our common stock following the Initial Public Offering depends on a number of factors, including those described in this “Risk 
Factors” section, many of which are beyond our control and may not be related to our operating performance. These fluctuations could cause 
you to lose all or part of your investment in our common stock, because you might be unable to sell your shares at or above the price you paid. 
Factors that could cause fluctuations in the trading price of our common stock include the following:  

(cid:1)     failure to meet quarterly guidance with regard to revenue or other key metrics;  

(cid:1)     price and volume fluctuations in the overall stock market from time to time;  

(cid:1)     volatility in the market prices and trading volumes of high technology stocks;  

(cid:1)     changes in operating performance and stock market valuations of other technology companies generally, or those in our 

industry in particular;  

(cid:1)     sales of shares of our common stock by us or our stockholders;  

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(cid:1)     failure of financial analysts to maintain coverage of us, changes in financial estimates by any analysts who follow our 

company, or our failure to meet these estimates or the expectations of investors;  

(cid:1)     announcements by us or our competitors of new products or new or terminated significant contracts, commercial relationships 

or capital commitments;  

(cid:1)     the public’s reaction to our press releases, other public announcements and filings with the SEC;  

(cid:1)     rumors and market speculation involving us or other companies in our industry;  

(cid:1)     actual or anticipated changes in our results of operations or fluctuations in our operating results;  

(cid:1)     actual or anticipated developments in our business or our competitors’ businesses or the competitive landscape generally;  

(cid:1)     litigation involving us, our industry or both, or investigations by regulators into our operations or those of our competitors;  

(cid:1)     developments or disputes concerning our intellectual property or other proprietary rights;  

(cid:1)     announced or completed acquisitions of businesses or technologies by us or our competitors;  

(cid:1)     new laws or regulations or new interpretations of existing laws or regulations applicable to our business;  

(cid:1)     changes in accounting standards, policies, guidelines, interpretations or principles;  

(cid:1)     any major change in our management;  

(cid:1)     general economic conditions and slow or negative growth of our markets; and  

(cid:1)     other events or factors, including those resulting from war, incidents of terrorism or responses to these events.  

In addition, the stock market in general, and the market for technology companies in particular, have experienced extreme price and 

volume fluctuations that have often been unrelated or disproportionate to the operating performance of those companies. Broad market and 
industry factors may seriously affect the market price of our common stock, regardless of our actual operating performance. In addition, in the 
past, following periods of volatility in the overall market and the market prices of particular companies’ securities, securities class action 
litigation has often been instituted against these companies. Litigation of this type, if instituted against us, could result in substantial costs and a 
diversion of our management’s attention and resources.  

If financial or industry analysts do not publish research or reports about our business, or if they issue an adverse or misleading opinion 
regarding our stock, our stock price and trading volume could decline.  

The trading market for our common stock will be influenced by the research and reports that industry or financial analysts publish 

about us or our business. We do not control these analysts or the content and opinions included in their reports. As a new public company, we 
may be slow to attract research coverage and the analysts who publish information about our common stock will have had relatively little 
experience with our company, which could affect their ability to accurately forecast our results and make it more likely that we fail to meet their 
estimates. In the event we obtain industry or financial analyst coverage, or if any of the analysts who cover us issue an adverse or misleading 
opinion regarding our stock price, our stock price would likely decline. If one or more of these analysts cease coverage of our company or fail to 
publish reports on us regularly, we could lose visibility in the financial markets, which in turn could cause our stock price or trading volume to 
decline.  

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Insiders continue to have substantial control over our company, which could limit your ability to influence the outcome of key transactions, 
including a change of control.  

Our directors, executive officers and each of our stockholders who own greater than 5% of our outstanding common stock and their 

affiliates, in the aggregate, own approximately 59 % of the outstanding shares of our common stock as of December 31, 2014. As a result, these 
stockholders, if acting together, will be able to influence or control matters requiring approval by our stockholders, including the election of 
directors and the approval of mergers, acquisitions or other extraordinary transactions. They may also have interests that differ from yours and 
may vote in a way with which you disagree and which may be adverse to your interests. This concentration of ownership may have the effect of 
delaying, preventing or deterring a change of control of our company, could deprive our stockholders of an opportunity to receive a premium for 
their common stock as part of a sale of our company and might ultimately affect the market price of our common stock.  

We may fail to meet our publicly announced guidance or other expectations about our business and future operating results, which would 
cause our stock price to decline.  

We have provided and may continue to provide guidance about our business and future operating results as part of our press releases, 

conference calls or otherwise. In developing this guidance, our management must make certain assumptions and judgments about our future 
performance. Our business results may vary significantly from such guidance due to a number of factors, many of which are outside of our 
control, and which could adversely affect our operations and operating results. Furthermore, if our publicly announced guidance of future 
operating results fails to meet expectations of securities analysts, investors or other interested parties, the price of our common stock would 
decline.  

The requirements of being a public company may strain our resources, divert management’s attention and affect our ability to attract and 
retain qualified board members.  

As a public company, we will be subject to the reporting requirements of the Exchange Act, the Sarbanes-Oxley Act, the Dodd-Frank 
Act, the listing requirements of the NASDAQ Global Stock Market and other applicable securities rules and regulations. Compliance with these 
rules and regulations will increase our legal and financial compliance costs, make some activities more difficult, time-consuming or costly and 
increase demand on our systems and resources. The Exchange Act requires, among other things, that we file annual, quarterly and current 
reports with respect to our business and operating results.  

We also expect that being a public company will make it more expensive for us to obtain director and officer liability insurance, and 

we may be required to accept reduced coverage or incur substantially higher costs to obtain coverage. These factors could also make it more 
difficult for us to attract and retain qualified executive officers and qualified members of our board of directors, particularly to serve on our 
audit committee and compensation committee.  

We are an “Emerging Growth Company,” and any decision on our part to comply only with certain reduced disclosure requirements 
applicable to Emerging Growth Companies could make our common stock less attractive to investors.  

We are an “emerging growth company,” as defined in the JOBS Act enacted in April 2012, and, for as long as we continue to be an 
“emerging growth company,” we may choose to take advantage of exemptions from various reporting requirements applicable to other public 
companies, but not to “emerging growth companies,” including, but not limited to, not being required to comply with the auditor attestation 
requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our periodic 
reports and proxy statements and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and 
stockholder approval of any golden parachute payments not previously approved. We will remain an “emerging growth company” until the 
earliest to occur of (i) the last day of the year in which we have more than $1.0 billion in annual revenue; (ii) the date we qualify as a “large 
accelerated filer,” with at least $700 million of equity securities held by non-affiliates; (iii) the date on which we have issued, in any three-year 
period, more than $1.0 billion in non-convertible debt securities; and (iv) the last day of the year ending after the fifth anniversary of the 
completion of our initial public offering. We cannot predict if investors will find our common stock less attractive if we choose to rely on these 
exemptions. If some investors find our common stock less attractive as a result of any choices to reduce future disclosure, there may be a less 
active trading market for our common stock and our stock price may be more volatile.  

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Our future capital needs are uncertain, and we may need to raise additional funds in the future. If we require additional funds in the future, 
those funds may not be available on acceptable terms, or at all.  

We may need to raise substantial additional capital in the future to:  

(cid:1)     fund our operations;  

(cid:1)     continue our research and development;  

(cid:1)     develop and commercialize new solutions; or  

(cid:1)     acquire companies, in-licensed solutions or intellectual property.  

Our future funding requirements will depend on many factors, including:  

(cid:1)     market acceptance of our solutions;  

(cid:1)     the cost of our research and development activities;  

(cid:1)     the cost of defending and resolving, in litigation or otherwise, claims that we infringe third-party patents or violate other 

intellectual property rights;  

(cid:1)     the cost and timing of establishing additional sales, marketing and distribution capabilities;  

(cid:1)     the cost and timing of establishing additional technical support capabilities;  

(cid:1)     the effect of competing technological and market developments; and  

(cid:1)     the market for different types of funding and overall economic conditions.  

We may require additional funds in the future, and we may not be able to obtain those funds on acceptable terms, or at all. If we raise 

additional funds by issuing equity securities, our stockholders may experience dilution. Debt financing, if available, may involve covenants 
restricting our operations or our ability to incur additional debt. Any debt or additional equity financing that we raise may contain terms that are 
not favorable to us or our stockholders.  

If we do not have, or are not able to obtain, sufficient funds, we may have to delay development or commercialization of our solutions. 

If we are unable to raise adequate funds, we may have to liquidate some or all of our assets, or delay, reduce the scope of or eliminate some or 
all of our development programs. We also may have to reduce marketing, customer support or other resources devoted to our solutions or cease 
operations. Any of these actions could harm our operating results.  

Sales of substantial amounts of our common stock in the public markets, or the perception that these sales might occur, could reduce the 
price that our common stock might otherwise attain and may dilute your voting power and your ownership interest in us.  

Sales of a substantial number of shares of our common stock in the public market, or the perception that these sales could occur, could 

adversely affect the market price of our common stock and may make it more difficult for you to sell your common stock at a time and price 
that you deem appropriate. Based on the total number of outstanding shares of our common stock as of December 31, 2014, we have 76,153,844 
shares of common stock outstanding, notwithstanding any potential exercises of our outstanding stock options.  

In the future, we may issue additional shares of common stock, or securities with convertible features into our common stock, from 
time to time in connection with our employee equity plans, financings, acquisitions and investments or otherwise. For example, in the fourth 
quarter of 2014 we began issuing RSUs to employees,   the majority of which vest quarterly over four years, beginning May 20,  

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2015. In first quarter of 2015 we established the 2015 Executive Bonus Plan and the 2015 Non-executive Bonus Plan, or “Bonus Plans”, to be 
settled in our common stock. If the business metrics for the issuance of the stock bonuses are met, we would expect a meaningful number of 
shares to be issued in early 2016 as a result.  These and any other issuance s could result in substantial dilution to our existing stockholders and 
cause the trading price of our common stock to decline.  

Certain provisions in our charter documents and under Delaware law could limit attempts by our stockholders to replace or remove our 
board of directors or current management and limit the market price of our common stock.  

Provisions in our certificate of incorporation and bylaws may have the effect of delaying or preventing a change of control or changes 

in our management. These provisions include the following:  

(cid:1)     our board of directors has the right to elect directors to fill a vacancy created by the expansion of the board of directors or the 
resignation, death or removal of a director, which prevents stockholders from being able to fill vacancies on our board of 
directors;  

(cid:1)     our stockholders may not act by written consent or call special stockholders’ meetings; as a result, a holder, or holders, 

controlling a majority of our capital stock would not be able to take certain actions other than at annual stockholders’ meetings 
or special stockholders’ meetings called by the board of directors, the chairman of the board, the chief executive officer or the 
president;  

(cid:1)     our certificate of incorporation prohibits cumulative voting in the election of directors, which limits the ability of minority 

stockholders to elect director candidates;  

(cid:1)     stockholders must provide advance notice and additional disclosures in order to nominate individuals for election to the board 
of directors or to propose matters that can be acted upon at a stockholders’ meeting, which may discourage or deter a potential 
acquirer from conducting a solicitation of proxies to elect the acquirer’s own slate of directors or otherwise attempting to 
obtain control of our company; and  

(cid:1)     our board of directors may issue, without stockholder approval, shares of undesignated preferred stock; the ability to issue 

undesignated preferred stock makes it possible for our board of directors to issue preferred stock with voting or other rights or 
preferences that could impede the success of any attempt to acquire us.  

As a Delaware corporation, we are also subject to certain Delaware anti-takeover provisions. Under Delaware law, a corporation may 
not engage in a business combination with any holder of 15% or more of its capital stock unless the holder has held the stock for three years or, 
among other things, the board of directors has approved the transaction. Our board of directors could rely on Delaware law to prevent or delay 
an acquisition of our company.  

Certain of our executive officers may be entitled to accelerated vesting of their stock options pursuant to the terms of their employment 
arrangements under certain conditions following a change of control of the Company. In addition to the arrangements currently in place with 
some of our executive officers, we may enter into similar arrangements in the future with other officers. Such arrangements could delay or 
discourage a potential acquisition of the Company.  

Item 1 B. Unresolved Staff Comments  

None.  

Item 2. Properties  

Our principal executive offices are located in Mountain View, California and include four buildings totaling approximately 65, 000   

square feet under leases expiring from March 2016 to June 2017. We have additional office locations throughout the United States and in 
various international locations, including offices in the United Kingdom , Germany, Netherlands and India.  

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We intend to add new facilities and expand our existing facilities as we add employees and grow our business, and we believe that 

suitable additional or substitute space will be available on commercially reasonable terms to meet our future needs.  

Item 3. Legal Proceedings  

The information set forth under “Litigation” in Note 12 contained in the “Notes to Consolidated Financial Statements” in Item 8 , 

“Financial Statements and Supplementary Data,” of Part II of this Annual Report on Form 10-K i s incorporated herein by reference.  

Item 4. Mine Safety Disclosures  

Not applicable.  

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Part I I  

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities  

Reverse Stock Split  

On May 27, 2014, we amended and restated our amended and restated certificate of incorporation to effect a seven-for-five reverse stock 
split of our common stock and convertible preferred stock. On the effective date of the reverse stock split, (i) each seven shares of outstanding 
convertible preferred stock and common stock was reduced to five shares of convertible preferred stock and common stock, respectively; (ii) the 
number of shares of common stock issuable under each outstanding option to purchase common stock was proportionately reduced on a seven-
for-five basis; (iii) the exercise price of each outstanding option to purchase common stock was proportionately increased on a seven-for-five 
basis; and (iv) corresponding adjustments in the per share conversion prices, dividend rates and liquidation preferences of the convertible 
preferred stock were made. All of the share and per share information referenced throughout these consolidated financial statements and notes 
to the consolidated financial statements have been retroactively adjusted to reflect this reverse stock split.  

Issuance of Common Stock and Use of Proceeds  

In June 2014, we closed our initial public offering, or IPO, in which we sold 12,777,777 shares of common stock at a price to the public 

of $9.00 per share including 1,666,666 shares of common stock sold pursuant to the full exercise of the underwriters’ over-allotment option. 
The aggregate offering price for shares sold in the offering was approximately $115 million. The offer and sale of all of the shares in the IPO 
were registered under the Securities Act pursuant to a registration statements on Form S-1 (File Nos. 333-195089), which were declared or 
became effective on June 12, 2014. The offering commenced as of June 12, 2014 and did not terminate before all of the securities registered in 
the registration statement were sold. Morgan Stanley & Co. LLC, Goldman, Sachs & Co., Deutsche Bank Securities, Barclays, Raymond James, 
Stifel, Nomura and Blackstone Capital Markets acted as the underwriters. We raised approximately $102.9 million in net proceeds after 
deducting underwriting discounts and commissions of approximately $8. 0 million and other offering expenses of approximately $4.1 million. 
Upon the closing of the initial public offering, all shares of our outstanding convertible preferred stock automatically were converted 
into 49,646,975 shares of common stock.  

There has been no material change in the planned use of proceeds from our IPO as described in our final prospectus filed with the SEC on 

June 12, 2014 pursuant to Rule 424(b). We invested a portion of the funds received in registered money market funds and fixed income 
investments. We refer our readers to Note 4 entitled “Investments” in Item 8 , “Financial Statements and Supplementary Data,” of Part II of this 
Annual Report on Form 10-K.  

Market Information  

Our common stock, $0.0001 par value per share, is listed on the NASD A Q Global Select Market under the symbol “MOBL” and began 

public trading on June 12, 2014.  

Price Range for our Common Stock  

The following table sets forth the reported high and low sales prices of our common stock for the periods indicated, as regularly quoted on 

The NASDAQ Global Select Market:  

First Fiscal Quarter  
Second Fiscal Quarter (from June 12, 2014)  
Third Fiscal Quarter  
Fourth Fiscal Quarter  

35  

High  

Low  
    $  N/A         $  N/A  
11.74      $ 
    $ 
12.96      $ 
    $ 
11.31      $ 
    $ 

8.89        
7.64        
8.33        

   
   
   
   
      
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Holders of Record and Dividends  

As of December 31, 2014, there were 126 holders of record of our common stock. Because many of our shares are held by brokers and 

other institutions on behalf of stockholders, we are unable to estimate the total number of stockholders represented by these record holders. We 
have never declared or paid, and do not anticipate declaring or paying in the foreseeable future, any cash dividends on our capital stock. Any 
future determination as to the declaration and payment of dividends, if any, will be at the discretion of our board of directors, subject to 
applicable laws, and will depend on then existing conditions, including our financial condition, operating results, contractual restrictions, capital 
requirements, business prospects, and other factors our board of directors may deem relevant .  

Stock Performance Graph and Cumulative Total Return  

The following graph compares the cumulative total return attained by stockholders on our common stock relative to the cumulative total 

returns of the NASDAQ Composite Index (^IXIC) and NASDAQ Computer Index (^IXCO). The graph tracks the performance of a $100 
investment in our common stock and in each of the indices (with the reinvestment of all dividends) from June 12, 2014 to December  31, 2014.   
The stock price performance on the following graph is not necessarily indicative of future stock price performance.  

MobileIron, Inc. Comparison of Total Return Performance    

Company/Index  
MobileIron, Inc.  
Nasdaq Computer Index  
Nasdaq Composite Index  

      Base Period         
    6/12/2014  
   $  

    6/30/2014       9/30/2014      12/31/2014  
100     $  95.20     $  111.40     $  99.60  
100        102.93        108.07        111.55  
100        102.58        104.56        109.55  

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Unregistered Sales of Equity Securities  

Between October 1, 2014 and December 31, 2014, we had no sales of unregistered Securities and made no repurchases of shares of our 

common stock from our employees or departing employees.  

Securities Authorized for Issuance under Equity Compensation Plans  

See Item 12 of Part III of this Annual R eport on Form 10-K regarding information about securities authorized for issuance under our 

equity compensation plan.  

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Item 6. Selected Financial Data  

The following selected historical financial data should be read in conjunction with Item 7, “Management’s Discussion and Analysis of 

Financial Condition and Results of Operations,” our financial statements, and the related notes appearing in Item 8, “Financial Statements and 
Supplementary Data,” of this Annual Report on Form 10-K to fully understand factors that may affect the comparability of the information 
presented below.  

The statement of operations data for 2014, 2013, and 2012 and the balance sheet data as of December 31, 2014 and 2013 are derived from 

our audited financial statements appearing in Item 8, “Financial Statements and Supplementary Data,” of this Annual Report on Form 10-K. 
The balance sheet data as of December 31, 2012 is derived from audited financial statements not included in this Annual Report on Form 10-K. 
Our historical results are not necessarily indicative of the results to be expected in the future.  

Consolidated Statement of Operations Data:  
Revenue  

Perpetual license  
Subscription  
Software support and services  

Total revenue  

Cost of revenue  

Perpetual license  
Subscription  
Software support and services  

Total cost of revenue 

Gross profit  
Operating expenses  

(1)  

(1)  

(1)  

Research and development 
Sales and marketing 
General and administrative 
Amortization of intangible assets  
Impairment of in-process research and development  

(1)  

Total operating expenses  

Operating loss  
Other expense - net  
Loss before income taxes  
Income tax expense (benefit)  
Net loss  
Net loss per share, basic and diluted  
Weighted-average shares used to compute net loss per share, basic and diluted  

38  

Year ended December 31,  

2014  

2013  

2012  

(in thousands, except share and per share data)  

    $  

69,810     $  
66,816     $  
15,085        
30,227        
35,252        
20,679        
132,295         105,574        

4,448        
5,719        
13,868        
24,035        
108,260        

3,327        
3,684        
9,489        
16,500        
89,074        

46,278        
99,870        
22,400        
782        
 —  

36,400        
68,309        
12,081        
208        
3,925        
169,330         120,923        
(31,849)       
(61,070)       
396        
302        
(32,245)       
(61,372)       
252        
517        
(32,497)    $  
(61,889)    $  
(3.27)    $  
(1.30)    $  
9,953        
47,517        

    $  
    $  

26,251    
5,617    
9,022    
40,890    

1,930    
2,998    
6,742    
11,670    
29,220    

23,773    
45,979    
7,223    
52    
 —    
77,027    
(47,807)   
137    
(47,944)   
(1,433)   
(46,511)   
(6.04)   
7,696    

   
   
   
   
   
          
          
          
  
   
   
  
   
   
   
   
  
   
       
   
       
   
       
   
  
   
   
       
   
       
   
       
   
  
            
            
            
  
       
       
       
       
        
        
    
       
       
       
       
       
       
        
        
    
       
       
       
       
       
     
       
       
       
       
       
       
   
       
        
        
    
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  (1) Amounts include stock-based compensation expense as follows:  

Stock-Based Compensation Expense:  
Cost of revenue  
Research and development  
Sales and marketing  
General and administrative  

Total stock-based compensation expense  

Year ended December 31,  

2014  

2013  

2012  

    $  

    $  

1,353  
5,980     
5,930     
3,363  
16,626  

  $  

  $  

(in thousands)  

327  
5,238     
1,893     
931  
8,389  

  $  

  $  

173  
2,565  
1,063  
483  
4,284  

Consolidated Balance Sheet Data:  
Cash and cash equivalents  
Short-term and long-term investments  
Working capital  
Total assets  
Total deferred revenue  
Short-term borrowings  
Convertible preferred stock  
Accumulated deficit  
Total stockholders' equity (deficit)  

As of December 31,  

2014  

2013  

2012  

(in thousands)  

38,692    
     $   104,287     $  
73,573       $  
 —    
 —      $  
36,089     $  
    $  
13,132    
    $  
49,054      $  
90,448     $  
71,454    
    $   191,842     $   111,259      $  
45,500    
40,751      $  
    $  
54,174     $  
 —     $  
    $  
 —    
4,300      $  
 —     $   160,259      $   102,552    
    $  
(96,337)   
    $   (190,723)    $   (128,834)     $  
(87,421)   
    $   115,094     $   (109,825)     $  

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations  

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our 

financial statements and related notes appearing elsewhere in this Annual Report on Form 10-K. In addition to historical financial 
information, the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results 
could differ materially from those contained in or implied by any forward-looking statements. Factors that could cause or contribute to these 
differences include those   under “Risk Factors” included in Part I, Item 1A or in other parts of this report.  

Overview  

We invented a purpose-built mobile IT platform for enterprises to secure and manage mobile applications, or apps, content and devices 

while providing their employees with device choice, privacy and a native user experience. Customers use our platform as the technology 
foundation in their journey to become “Mobile First” organizations, embracing mobility as a primary computing platform for their employees. 
Mobile First organizations transform their businesses by giving their employees secure access to critical business applications and content on 
devices employees want with a native user experience they love. Our platform is extensible and fosters a growing ecosystem of application 
developers and technology partners who augment the functionality and add value to our platform, creating positive network effects for our 
customers, our ecosystem and our company.  

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Our mobile IT platform addresses the requirements across all phases of customers’ journeys to become Mobile First organizations. It 
provides value to both end-users and IT departments. End-users get apps and content that they need to get their job done on the mobile device of 
their choice with the native device experience. Enterprise IT departments get a security and management platform that easily integrates into 
their existing IT or cloud infrastructure and allows them to protect and manage corporate data and apps, independent of the mobile device, for 
both corporate-owned, bring your own device, or BYOD, and mixed device ownership environments.   

Our business model is based on winning new customers, expanding sales within existing customers, upselling new products and renewing 

subscriptions and software support agreements. We win customers using a sales force that works closely with our channel partners, including 
resellers, service providers and system integrators. We have experienced rapid growth in our customer base, having sold our platform to over 
8,000 customers since 2009. No single end user of our products accounted for more than 5% of our total revenue in 2014.  

We derive revenue from sales of our software solutions to customers, which are sold either (i) on a perpetual license basis with annual 

software support when deployed on premise or (ii) on a subscription basis as a cloud service or when deployed on premise. The majority of our 
revenue to date has been sales of perpetual licenses of our platform and related annual software support, with the subscription revenue being an 
increasing portion of our revenue. Revenue from subscription and perpetual licenses represented approximately 23% and 50%, respectively, of 
total revenue in 2014. The balance, constituting 27% of total revenue in 2014, was software support and services revenue, including revenue 
from agreements to provide software upgrades and updates, as well as technical support, to customers with perpetual software licenses. When 
we sell our solutions on a subscription basis, we generally offer a one-year term and bill customers in advance. A portion of our revenues from 
service providers is based on active subscriptions on a monthly basis. We include this revenue in subscription revenue and refer to this revenue 
as monthly recurring charge, or MRC. We have experienced growth of MRC revenue each quarter since the first quarter of 2012. Our MRC 
revenue comprised approximately 9% and 6% of our total revenue in 2014 and 2013, respectively.    

We have experienced rapid growth in recent periods. Our gross billings were $145.7 million, $100.8 million and $68.0 million in 2014, 

2013 and 2012, respectively, representing growth rates of 45% from 2013 to 2014 and 48% from 2012 to 2013.  See “Key Metrics and Non-
GAAP Financial Information” for more information and a reconciliation of gross billings to total revenue.  Because we had not established 
vendor specific objective evidence, or VSOE, of fair value of software support and services prior to January 1, 2013, we recognized perpetual 
license revenue ratably over the term of the related software support agreement. Upon establishing vendor specific objective evidence, or 
VSOE, on January 1, 2013, we began to recognize perpetual license revenue upon delivery assuming all other revenue recognition criteria have 
been met. As a result, our total revenue includes amounts related to licenses delivered in previous years. In 2014 and 2013, $5.2 million and 
$21.1 million, respectively, was recognized as revenue from perpetual licenses that were delivered prior to 2013. Excluding revenue from 
perpetual licenses delivered prior to 2013, our total revenue was $127.1 million and $84.5 million in 2014 and 2013 respectively.  

We sell a significant portion of our products through our channel partners, including resellers, service providers and system integrators. 

Our sales force develops sales opportunities and works closely with our channel partners to sell our solutions. We have a high touch sales force 
focused on the Forbes Global 2000 Leading Companies list, inside sales teams focused on mid-sized enterprises and sales teams that work with 
service providers that focus on smaller businesses. We prioritize our internal sales and marketing efforts on potential customers that are 
members of the Forbes Global 2000 Leading Companies list because we believe that they represent the largest potential opportunity. As of 
December 31, 2014, our channel partners included over 400 mobile-focused resellers, over 40 service providers and a small number of systems 
integrators.  

We believe that our market opportunity is large and global and sales to customers outside of the United States will remain a significant 
opportunity for future growth. In 2014, 2013 and 2012, 45%, 44% and 40% of our total revenue, respectively, was generated from customers 
located outside of the United States, primarily those located in EMEA. International market trends that may affect sales of our products and 
services include heightened concerns and legal requirements relating to data security and privacy, the importance of execution on our 
international channel partners strategy, and the importance of recruiting and retaining sufficient international personnel.  

Over the past year, we have significantly increased our expenditures to support the development and expansion of our business, which has 

resulted in continuing losses. We have incurred net losses of $61.9 million, $32.5 million and $46.5 million in 2014, 2013 and 2012, 
respectively. We plan to continue to invest for future growth, in part by making additional investments in the area s of sales and marketing and 
research and development. As a   result of this, we do not expect to be profitable for the foreseeable future. Under our current operating plan, 
future profitability is dependent upon continued revenue growth , which may be challenging for a number of reasons including a continued mix 
shift towards MRC and other subscription licensing, increasing and entrenched competition, changes in our  

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pricing model, or any failure to capitalize on growth opportunities. In addition , we will need to increase operating efficiency, which may be 
challenging given our growth, operational complexity, and the additional expenses associated with being a public company.  

In May 2014, we amended and restated our certificate of incorporation to effect a seven-for-five reverse stock split of our common stock 
and convertible preferred stock. On the effective date of the reverse stock split, (i) each seven shares of outstanding convertible preferred stock 
and common stock was reduced to five shares of convertible preferred stock and common stock, respectively; (ii) the number of shares of 
common stock issuable under each outstanding option to purchase common stock was proportionately reduced on a seven-to-five basis; (iii) the 
exercise price of each outstanding option to purchase common stock was proportionately increased on a seven-to-five basis; and 
(iv) corresponding adjustments in the per share conversion prices, dividend rates and liquidation preferences of the convertible preferred stock 
were made. All of the share and per share information referenced throughout the consolidated financial statements and notes to the consolidated 
financial statements have been retroactively adjusted to reflect this reverse stock split.  

In June 2014, we completed our initial public offering, or our IPO in which we issued and sold 12,777,777 shares of common stock, 
including 1,666,666 million shares of common stock sold pursuant to the full exercise of the underwriters’ over-allotment option, at a price 
of $9.00 per share. We received aggregate proceeds of $107.0 million from the sale of shares of common stock, net of underwriters’ discounts 
and commissions, but before deducting offering expenses of approximately $4.1 million. Upon the closing of the initial public offering, all 
shares of our outstanding convertible preferred stock automatically were converted into 49,646,975 shares of common stock.  

Key Metrics and Non-GAAP Financial Information  

To supplement our financial results presented on a GAAP basis, we provide investors with certain non-GAAP financial measures, 
including gross billings, recurring billings, non-GAAP revenue, non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating loss, 
non-GAAP operating margin, non-GAAP net loss, and non-GAAP net loss per share. These non-GAAP financial measures exclude stock-based 
compensation, the amortization of intangible assets, impairment of in-process research and development and perpetual license revenue 
recognized from li censes delivered prior to 2013.  

Perpetual license revenue recognized from licenses delivered prior to 2013   

In our non-GAAP financial measures, we have excluded the effect of perpetual license revenue recognized from licenses delivered prior 

to 2013 from revenue, gross profit, gross margin, operating loss, operating margin, net loss, and net loss per share. Because we had not 
established vendor specific objective evidence, or VSOE, of the fair value of software support and services prior to January 1, 2013, we 
recognized perpetual license revenue ratably over the term of the related software support agreement. Upon establishing VSOE on January 1, 
2013, we began to recognize perpetual license revenue upon delivery assuming all other revenue recognition criteria are met. As a result, our 
perpetual license GAAP revenue includes amounts related to licenses delivered prior to 2013. Revenue amortizing from these perpetual licenses 
delivered prior to 2013 has declined over each quarter since the quarter ended March 31, 2013 and will continue to decline sequentially until it 
is fully amortized.   As of December 31, 2014, the amount of unrecognized deferred revenue associated with perpetual licenses delivered prior 
to January 1, 2013 was approximately $2.1 million, of which $1.8 million is expected to be recognized in 2015 and $0.3 million is expected to 
be recognized after 2015.   

Stock-based compensation expenses  

In our non-GAAP financial measures, w e have excluded the effect of stock-based compensation expenses. Stock-based compensation 

expenses will recur in future periods.  

Amortization of intangible assets  

In our non-GAAP financial measures, w e have excluded the effect of amortization of intangible assets. Amortization of intangible assets 

is significantly affected by the timing and size of our acquisitions. Amortization of intangible assets will recur in future periods.  

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Impairment of in-process research and development  

In 2013, we recorded an impairment loss of $3.9 million against the entire recorded in-process research and development, or IPR&D 

balance associated with our acquisition of Push Computing, Inc . We have excluded the effect of the impairment charge from our non-GAAP 
financial measures . This expense is not expected to recur .  

Non-GAAP revenue, non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating loss, non-GAAP operating margin, non-
GAAP net loss, and non-GAAP net loss per share  

We believe that the exclusion of perpetual license revenue recognized from licenses delivered prior to 2013, stock-based compensation 

expense, and amortization of intangible assets and impairment of in-process research and development, from revenue, gross profit, gross 
margin, operating loss, operating margin, net loss, and net loss per share provides useful measures for management and investors because 
revenue recognized from licenses delivered prior to 2013 has and will continue to significantly decline over time until it is fully amortized , and 
stock-based compensation, and the amortization of intangible assets and impairment of in-process research and development have been and can 
continue to be inconsistent in amount from period to period. We believe the inclusion of these items makes it difficult to compare periods and 
understand the growth and performance of our business. In addition, we evaluate our business performance and compensate management based 
in part on these non-GAAP measures. There are limitations in using non-GAAP financial measures because the non-GAAP financial measures 
are not prepared in accordance with GAAP, may be different from non-GAAP financial measures used by our competitors and exclude 
expenses that may have a material impact on our reported financial results. Further, stock-based compensation expense has been and will 
continue to be for the foreseeable future a significant recurring expense in our business and an important part of the compensation provided to 
our employees. Similarly, amortization of intangible assets has been and will continue to be a recurring expense and has and will continue to 
contribute to our revenue earned.  

Gross and recurring billings and free cash flow  

Our non-GAAP financial measures also include: gross billings, which we define as total revenue plus the change in deferred revenue in a 
period; recurring billings, which we define as total revenue less perpetual license, hardware, and professional services revenue plus the change 
in deferred revenue for subscription and software support arrangements in a period, adjusted for nonrecurring perpetual license billings; and free 
cash flow, which we define as cash used in operating activities less the amount of property and equipment purchased . We consider gross 
billings to be a useful metric for management and investors because gross billings drive deferred revenue, which is an important indicator of the 
health and visibility of our business. Similarly, we consider recurring billings to be a useful metric because recurring billings drive software 
support and subscription deferred revenue, which is an important indicator of the portion of our business that we would expect to recur each 
year. There are a number of limitations related to the use of gross and recurring billings versus revenue calculated in accordance with GAAP. 
First, gross and recurring billings include amounts that have not yet been recognized as revenue. Second, our calculation of gross and recurring 
billings may be different from other companies that report similar financial measures. We compensate for these limitations by providing specific 
information regarding GAAP revenue and evaluating gross and recurring billings together with revenue calculated in accordance with GAAP. 
Management believes that information regarding free cash flow provides investors with an important perspective on the cash available to invest 
in our business and fund ongoing operations. However, our calculation of free cash flow may not be comparable to similar measures used by 
other companies.  

We believe these non-GAAP financial measures are helpful in understanding our past financial performance and our future results. Our 

non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures and should be read 
only in conjunction with our consolidated financial statements prepared in accordance with GAAP. Our management regularly uses our 
supplemental non-GAAP financial measures internally to understand, manage and evaluate our business, and make operating decisions. These 
non-GAAP measures are among the primary factors management uses in planning for and forecasting future periods. Compensation of our 
executives is based in part on the performance of our business based on certain of these non-GAAP measures.  

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We monitor the following non-GAAP financial measures:  

(in thousands, except percentages and per share data)  
Non-GAAP total revenue  

Year-over-year percentage increase  

Gross billings  

Year-over-year percentage increase  

Recurring billings  

Percentage of gross billings  

Non-GAAP gross profit  

Non-GAAP gross margin  

Non-GAAP  operating loss  

Non-GAAP operating margin  

Non-GAAP net loss  
Non-GAAP net loss per share  
Free cash flow  

For the year ended December 31,  

2014  

2013  
$  127,081   $  84,525   $  40,890  

2012  

50  % 

107  %  

$  145,718   $  100,825   $  68,044  

45  % 

48  %  

$  78,601   $  45,395   $  22,812  

54  % 

45  %  

34  %  

$  105,047   $  68,628   $  29,416  

82.7  % 

81.2  %  

71.9  %  

$  (48,228)  $  (40,099)  $  (43,448) 

(38.0) % 

(47.4) %  

(106.3) %  

$  (49,047)  $  (40,747)  $  (42,152) 
$ 
(5.47) 
$  (39,688)  $  (27,794)  $  (25,420) 

(1.03)  $ 

(4.09)  $ 

Reconciliation of Non-GAAP Financial Measures  

The following tables reconcile the most directly comparable GAAP financial measure to each of the non-GAAP financial measures 

discussed above.  

(in thousands, except percentages and per share data)  
Non-GAAP total revenue reconciliation:  
GAAP total revenue  
Subtract: Perpetual license revenue recognized from licenses delivered prior to 2013  

Non-GAAP total revenue:  

Gross billings reconciliation:  
Total revenue  
Total deferred revenue, end of period 
Less: Total deferred revenue, beginning of period  
Change in total deferred revenue  

(1)  

Gross billings  

43  

For the year ended December 31,  

2014  

2013  

2012  

$ 132,295     $ 105,574     $  40,890    
   (5,214)      (21,049)      
 —    
  $ 127,081     $  84,525     $  40,890    

   .   

$ 132,295     $ 105,574     $  40,890    
   54,174        40,751        45,500    
  (40,751)      (45,500)      (18,346)   
   13,423        (4,749)       27,154    
  $ 145,718     $ 100,825     $  68,044    

   
   
   
   
   
   
   
   
   
     
         
         
  
   
   
  
   
      
     
     
  
   
  
       
       
    
   
  
       
       
    
   
   
   
  
       
    
   
   
   
   
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(in thousands, except percentages and per share data)  
Recurring billings reconciliation:  
Total revenue  
Less: Perpetual license revenue  
Less: Professional services revenue  
Subscription and software support deferred revenue, end of period 
Less: Subscription and software support deferred revenue, beginning of period  
Change in total subscription and software support deferred revenue  
Less: Adjustments 

(2)  

(1)  

Recurring billings  

Non-GAAP gross profit reconciliation:  
Gross profit  
Add: Stock-based compensation expense  
Add: Amortization of intangible assets  
Subtract: Perpetual license revenue recognized from licenses delivered prior to 2013  

Non-GAAP gross profit  

Non-GAAP gross margin reconciliation:  
GAAP gross  margin: GAAP gross profit over GAAP total revenue  
GAAP to non-GAAP gross margin adjustments  

Non-GAAP gross margin  

Non-GAAP operating loss reconciliation:  
GAAP operating loss  
Add: Stock-based compensation expense  
Add: Amortization of intangible assets and impairment of IPR&D 
Subtract: Perpetual license revenue recognized from licenses delivered prior to 2013  

(3)  

Non-GAAP operating loss  

Non-GAAP operating margin reconciliation:  
GAAP operating margin: GAAP operating profit over GAAP total revenue  
GAAP to non-GAAP operating margin adjustments  

Non-GAAP operating margin  

44  

For the year ended December 31,  

2014  

2013  

2012  

$ 132,295     $ 105,574     $  40,890     
  (66,816)      (69,810)      (26,251)    
   (2,404)        (1,483)        (1,515)    
   49,194        30,468        14,712     
  (30,468)       (14,712)        (5,024)    
   18,726        15,756        9,688     
   (3,200)        (4,642)       
 —     
  $  78,601     $  45,395     $  22,812     

$ 108,260     $  89,074     $  29,220     
173     
   1,353        
327        
23     
648       
276       
   (5,214)       (21,049)       
 —     
  $ 105,047     $  68,628     $  29,416     

81.8  %   
0.9  %   
82.7  %   

84.4  %   
(3.2) %   
81.2  %   

71.5  % 
0.4  % 
71.9  % 

$ (61,070)    $ (31,849)    $ (47,807)    
   16,626         8,389         4,284     
75     
   1,430        4,410       
   (5,214)       (21,049)       
 —     
  $ (48,228)    $ (40,099)    $ (43,448)    

(46.2) %   
8.2  %   
(38.0) %   

(30.2) %    (116.9) % 
(17.2) %   
10.6  % 
(47.4) %    (106.3) % 

   
   
   
   
   
   
     
        
        
   
   
   
  
   
      
     
     
  
   
   
        
        
     
   
  
       
       
     
   
   
   
   
   
   
   
   
     
        
        
   
   
   
   
  
   
   
     
        
        
   
   
  
   
  
    
   
     
        
        
   
   
   
   
   
   
   
     
        
        
   
   
     
        
        
   
   
  
   
  
    
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(in thousands, except percentages and per share data)  
Non-GAAP net loss reconciliation:  
GAAP net loss  
Add: Stock-based compensation expense  
Add: Amortization of intangible assets and impairment of IPR&D 
Subtract: Perpetual license revenue recognized from licenses delivered prior to 2013  

(3)  

Non-GAAP net loss  

Non-GAAP net loss per share reconciliation:  
GAAP net loss per share  
Add: Stock-based compensation expense  
Add: Amortization of intangible assets and impairment of IPR&D 
Subtract: Perpetual license revenue recognized from licenses delivered prior to 2013  

(3)  

Non-GAAP net loss per share  

Free cash flow:  
Net cash used in operating activities  
Purchase of property and equipment  

Free cash flow  

For the year ended December 31,  

2014  

2013  

2012  

$ (61,889)    $ (32,497)    $ (46,511)   
   16,626         8,389         4,284    
75    
   1,430        4,410       
   (5,214)       (21,049)       
 —    
  $ (49,047)    $ (40,747)    $ (42,152)   

$ 

  $ 

(1.30)    $ 
0.35        
0.03       
(0.11)       
(1.03)    $ 

(3.27)    $ 
0.85        
0.44       
(2.11)       
(4.09)    $ 

(6.04)   
0.56    
0.01    
 —    
(5.47)   

$ (36,569)    $ (25,550)    $ (23,481)   
   (3,119)        (2,244)        (1,939)   
  $ (39,688)    $ (27,794)    $ (25,420)   

(1)   Our deferred revenue consists of amounts that have been invoiced but that have not yet been recognized as revenue as of the period end, 

including subscription, software support and service revenue paid for in advance by the customer that is recognized ratably over the 
contractual service period. As of December 31, 2014 and 2013, $ 2.1  million and $ 7.3 million, respectively, of our total deferred 
revenue consisted of license revenue deferred from perpetual licenses sold prior to January 1, 2013 because we had not established 
VSOE until that date.  
Includes nonrecurring perpetual license billings that consist of the Deferred Portion arising from undelivered elements of perpetual 
license arrangements and billings classified under Bundled Ar rangements. See Note 1 entitled “ Summary of Significant Accounting 
Policies—Revenue Recognition” in Item 8, “Financial Statements and Supplementary Data,” of Part II of this Annual Report on Form 
10-K for a description of Deferred Portion and Bundled Arrangements.  
Includes an impairment charge of $3.9 million in 2013 related to our in-process research and developme nt intangible asset. See Note 6 
entitled “ Goodwill and Intangibles” in Item 8, “Financial Statement and Supplementary Data,” of Part II of this Annual Report on Form 
10-K.    

(2)  

(3)  

Factors Affecting our Performance  

Market Adoption of Mobile IT Platforms  

We are affected by the pace at which enterprises adopt mobility into their business processes and purchase a mobile IT platform. Because 

our prospective customers often do not have a separate budget for mobile IT products, we invest in marketing efforts to increase market 
awareness, educate prospective customers and drive adoption of our platform. The degree to which prospective customers recognize the 
mission-critical need for mobile IT solutions will determine the rate at which we sell solutions to new and existing customers.  

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Investment in our Mobile IT Platform Ecosystem  

We have invested, and intend to continue to invest, in expanding the breadth and depth of our mobile IT ecosystem. We expect to invest 

in research and development to enhance the application and technology integration capabilities of our platform by developing new and 
enhancing existing SDKs and APIs to further enable third parties to integrate their applications and solutions with our platform. The degree to 
which we expand our base of AppConnect and Technology Alliance partners will increase the value of our platform for our customers, which 
could lead to an increased number of new customers as well as renewals and follow-on sales opportunities.  

Ability to Grow Worldwide Sales Channels    

We have invested, and intend to continue to invest, in expanding our sales organization, increasing our sales headcount and improving our 

sales operations to drive additional revenue and support the growth of our customer base. We work with our channel partners to identify and 
acquire new customers as well as pursue follow-on sales opportunities. Newly-hired sales personnel typically require several months to become 
productive. All of these factors will influence timing and overall levels of sales productivity, impacting the rate at which we will be able to 
acquire customers to drive revenue growth.  

Expansion and Upsell within Existing Customer Base  

After the initial sale to a new customer, we focus on expanding our relationship with such customer to sell additional device licenses, 
subscriptions and products. To increase our revenue, it is important that our customers expand device license count and purchase additional 
products. Historically, we have often realized sales of additional device licenses that are multiples of initial sales of device licenses. Our 
opportunity to expand our customer relationships through additional sales is expected to increase as we add new customers, broaden our product 
portfolio to meet additional mobile IT requirements, increase the benefits provided to both users and IT and enhance platform functionality. 
Additional sales lead to increased revenue over the lifecycle of a customer relationship and can significantly increase the return on our sales and 
marketing investments. Accordingly, our revenue growth will depend in part on the degree to which our expansion and upsell sales strategy is 
successful.  

Mix of Subscription and Perpetual Revenue  

We offer our solutions on both a subscription and perpetual pricing model. We believe investments in our cloud services have facilitated 
further adoption of our solutions and have contributed to the growth in our subscription revenue. We are seeing broader market acceptance of 
our subscription licensing model from new customers. We expect the proportion of subscription revenue to our total revenue to increase over 
time and there may be significant increases or decreases on a quarterly basis . In addition, in arrangements where perpetual and subscriptions to 
our cloud services or on premise term licenses are sold together, revenue is recognized ratably over the contractual term.  Depending on our 
product development plans, situations in which perpetual licenses must be recognized as revenue ratably may increase in the future.  Because 
subscription revenue is recognized ratably over the duration of the related contracts, increases in total revenue will lag any increase in 
subscription or combined arrangements.    

Ability to Scale Operations  

We plan to continue to invest for future growth, in part by making additional investment s in the area s of sales and marketing and research 

and development. As a public company, we will continue to incur significant accounting, legal and other expenses that we did not incur as a 
private company.   At the same time, we will need to increase our operating efficiency , which may be challenging given o ur growth, 
operational complexity, and additional expenses as sociated with being a public company.    

Components of Operating Results  

Revenue  

Perpetual license revenue  

Perpetual license revenue primarily relates to revenue from on premise perpetual licenses. Upon establishing VSOE of fair value for 

software support and services on January 1, 2013, we began to recognize perpetual license revenue upon delivery assuming all other  

46  

   
   
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revenue recognition criteria have been met. Prior to that date, we recognized perpetual license revenue ratably over the contractual term of the 
related software support agreement. Prior to January 1, 2013, we did not have VSOE of fair value for our software-related undelivered elements 
due to limited history of stand-alone sales transactions and inconsistency in pricing. We established VSOE of fair value when we had a 
substantial majority of stand-alone sales transactions of software support and services arrangements pricing within a narrow pricing band. In our 
VSOE analysis, we generally include stand-alone sales transactions entered into during a rolling 12 month period unless a shorter period is 
appropriate due to changes in our pricing structure. From time to time, we enter into multiple element arrangements with customers in which a 
customer purchases our software with an appliance. Appliance revenues are also included in perpetual license revenue and constitute less than 
10% of total revenue in 2014 , 2013 and 201 2 .    

Subscription revenue  

Subscription revenue is generated primarily from subscriptions to our on-site term licenses, arrangements where perpetual and term 

license subscriptions are bundled together, and subscriptions to our cloud service. These revenues are recognized ratably over the subscription 
period or term. While most of our subscriptions have at least a one-year commitment, we also recognize in this category MRC, which is revenue 
from month-to-month subscription arrangements that are typically sold through service providers and billed on a monthly basis. Except for 
MRC, we typically bill subscriptions annually in advance.  

Software support and services revenue  

Software support and services revenue includes recurring revenue from agreements to provide software upgrades and updates, as well 
as technical support, to customers with perpetual software licenses. Revenue related to software support is recognized ratably over the support 
term. Software support and services revenue also includes revenue from professional services, consisting of implementation consulting services 
and training of customer personnel.  

Cost of Revenue  

Perpetual license  

Our cost of perpetual license revenue consists of cost of third-party software royalties , appliances and amortization of intangible 

assets .    

Subscription  

Our cost of subscription revenue primarily consists of costs associated with our data center operations for our cloud service, our global 

Customer Success organization and third-party software royalties. Cloud service data center costs primarily consist of third-party hosting 
facilities , telecommunication and information technology costs. Global Customer Success organization and data center operations costs 
primarily consist of salaries, benefits, bonuses, stock-based compensation, depreciation, recruiting , facilities and cloud services data center 
costs .    

Software support and service  

Our software support and services cost of revenue primarily consists of costs associated with our global Customer Success 
organization, including our customer support, professional services, customer advocacy and training teams. These costs consist of salaries, 
benefits, bonuses, stock-based compensation, depreciation, recruiting, facilities and information technology costs.  

Gross Margin  

Gross margin, or gross profit as a percentage of total revenue, has been and will continue to be affected by various factors, including 
mix between large and small customers, mix of products sold, mix between perpetual and subscription licenses, timing of revenue recognition 
and the extent to which we expand our global Customer Success organization and data center operations, including costs associated with third-
party hosting facilities , and stock-based compensation expense associated with grants of equity awards . We expect our gross margins to 
fluctuate over time depending on the factors described above.  

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Operating Expenses  

Personnel costs are the most significant component of operating expenses and consist of salaries, benefits, bonuses, stock-based 
compensation and with regard to sales and marketing expense, sales commissions. We expect operating expenses to increase in absolute dollars, 
as we continue to invest to grow our business. While operating expenses , exclusive of stock-based compensation expense, may fluctuate as a 
percentage of total revenue from period to period, we expect them to decrease over the long term as a percentage of total revenue. We expect 
our stock-based compensation to increase in 2015 with the introduction of the 2015 Employee Bonus Plan payable in our unrestricted common 
stock and on-going grants of restricted stock units to our employees and officers.    

Research and Development Expenses  

Research and development costs are expensed as incurred. Research and development expense consists primarily of personnel costs. 

Research and development expense also includes costs associated with contractors and consultants, equipment and software to support our 
development and quality assurance team s, facilities and information technology. We expect research and development expense to increase in 
absolute dollars as we continue to invest in our future products and services. While our research and development expense, exclusive of stock-
based compensation expense, as a percentage of total revenue may fluctuate, we expect it to decrease over the long term as a percentage of total 
revenue.    

Sales and Marketing Expenses  

Sales and marketing expense consists primarily of personnel costs, including sales commissions. We expense commissions up-front at 
the time of the sale. Sales and marketing expense also includes third-party events, lead generation campaigns, promotional and other marketing 
activities, as well as travel, equipment and software depreciation, consulting, information technology and facilities. In the last 12 months, we 
significantly increased the size of our sales force, substantially increased our local sales presence internationally and increased marketing 
spending to generate sales opportunities. We expect sales and marketing expense to continue to increase in absolute dollars as we increase the 
size of our sales and marketing organizations to develop and assist our channel partners and to ex pand our international presence .   However, 
we also expect our sales and marketing expense to decrease over the long term as a percentage of total revenue.  

General and Administrative Expenses  

General and administrative expense consists of personnel costs, travel, information technology, facilities and professional services 

fees. General and administrative personnel include our executive, finance, human resources and legal organizations. Professional services fees 
consist primarily of litigation, other legal, accounting and consulting costs. We expect general and administrative expense   to increase in 
absolute dollars due to additional legal, accounting, insurance, investor relations and other costs associated with being a public company. While 
our general and administrative expense , exclusive of stock-based compensation expense, as a percentage of total revenue may fluctuate, we 
expect it to decrease over the long term as a percentage of total revenue.  

Amortization of Intangible Assets  

Our amortization of intangible assets consists of amortization of noncompete covenants.  

Other Expense — Net  

Other expense, net consists primarily of the effect of exchange rates on our foreign currency-denominated asset and liability balances 

and interest income earned on our cash and cash equivalents and fixed income securities . All translation adjustments are recorded as foreign 
currency gains (losses) in the consolidated statements of operations. Interest income was insignificant for all periods presented.  

Income Tax Expense  

Income tax expense consists primarily of income taxes in foreign jurisdictions in which we conduct business. We maintain a full 
valuation allowance for deferred tax assets including net operating loss carry-forwards, research and development tax credits ,   capitalized 
research and development and other book versus tax differences .    

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Consolidated of Results of Operations  

The following tables summarize our results of operations for the periods presented and as a percentage of our total revenue for those 

periods. The period-to-period comparison of results is not necessarily indicative of results for future periods.  

Revenue  

Perpetual license  

Subscription  
Software support and services  

Total revenue(1)  

Cost of revenue  

Perpetual license  

Subscription  

Software support and services  

Total cost of revenue(1)  

Gross profit  
Operating expenses:  

Research and development(1)  

Sales and marketing (1)  
General and administrative(1)  

Amortization of intangible assets  

Impairment of in-process research and development  

Total operating expenses  

Operating loss  

Other expense - net  

Loss before income taxes  
Income tax expense (benefit)  
Net loss  

Net loss per share, basic and diluted  

Weighted-average shares used to compute net loss per share, basic and diluted  

(1) Includes Stock-based compensation as follows:  

49  

Year ended December 31,  

2014  

2013  

2012  

(in thousands, except share and per share data)  

$ 

66,816   $ 
30,227  
35,252  

69,810   $ 
15,085  
20,679  

132,295  

105,574  

4,448  

5,719  
13,868  
24,035  

108,260  

46,278  

99,870  

22,400  
782  
 —  

169,330  

(61,070) 
302  

3,327  

3,684  
9,489  
16,500  

89,074  

36,400  

68,309  

12,081  
208  
3,925  

120,923  

(31,849) 
396  

(61,372) 
517  
(61,889)  $ 
(1.30)  $ 

47,517  

(32,245) 
252  
(32,497)  $ 
(3.27)  $ 
9,953  

$ 
$ 

26,251  

5,617  
9,022  

40,890  

1,930  

2,998  
6,742  
11,670  

29,220  

23,773  

45,979  

7,223  
52  
—

77,027  

(47,807) 
137  

(47,944) 
(1,433) 
(46,511) 

(6.04) 
7,696  

   
   
   
   
   
   
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Contra-revenue  
Cost of revenue  
Research and development  
Sales and marketing  
General and administrative  

Total  

Revenue  

Perpetual license  
Subscription  
Software support and services  

Total revenue  

Cost of revenue  

Perpetual license  
Subscription  
Software support and services  

Total cost of revenue  

Gross profit  
Operating expenses:  

Research and development  
Sales and marketing  
General and administrative  
Amortization of intangible assets  
Impairment of in-process research and development  

Total operating expenses  

Operating loss  
Other expense - net  
Loss before income taxes  
Income tax expense (benefit)  
Net loss  

Years Ended December 31, 2014, 2013 and 2012  

Revenue    

50  

Year ended December 31,  

2014  

2013  

2012  

(In thousands)  

78      $ 
327         

123      $ 
    $ 
        1,353         
   5,980  
        5,930     
   3,363  

 —  
173  
      2,565  
   1,063  
483  
    $  16,749      $  8,467      $  4,284  

      5,238  

   1,893     

931  

Year ended December 31,  

   2014  

2013  

2012  

    (As a percentage of total revenue)  
    50   %  
    23     
    27     
    100     

66   %  
14     
20     
100     

64    %  
14      
22      
100      

3     
4     
    11     
18     
82     

    35     
    75     
    17     
1     
0     
    128     
    (46)    
 —     
    (46)    
 —     
    (46)  %  

3     
4     
9     
16     
84     

35     
65     
11     
 —     
4     
115     
(31)    
 —     
(31)    
 —     
(31)  %  

5      
7      
17      
29      
71      

58      
112      
18      
 —  
 —  
188      
(117)     
 —  
(117)     
(3)     
(114)   %  

   
   
   
   
   
   
   
          
          
          
   
   
   
     
      
      
   
     
   
     
   
     
   
   
   
   
   
     
     
   
      
   
   
   
   
   
   
   
   
   
    
    
   
   
  
   
       
   
   
   
   
   
     
     
      
   
   
   
   
   
     
     
      
   
   
   
   
   
   
   
   
   
         
              
             
            
      
             
      
   
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Year Ended December 31,  

2014 vs 2013  

2013 vs 2012  

Change  

(in thousands, except percentages)  

2014  

2013  

2012  

   %  

      Amount  

   %  

Perpetual  

Subscription  

Software support and services  

    $ 

66,816  

30,227  

35,252  

Total revenue  

    $ 

132,295  

  $ 

  $ 

69,810  

15,085  

20,679  

105,574  

  $ 

  $ 

      Amount  
    $ 

26,251  

5,617  

9,022  

40,890  

    $ 

(2,994)   
15,142    
14,573    
26,721    

(4) %     $ 
100  %        
70  %        
25  %     $ 

43,559     

9,468     

11,657     

64,684     

166  %    

169  %    

129  %    

158  %    

Percentage of total revenue  

Perpetual  

Subscription  

Software support and services  

50  %         
23             
27             
100  %         

66  %        
14            
20            
100  %        

64  %          
14              
22              
100  %          

2014  

For the year ended December 31,  
2013  

2012  

2014 vs 2013  

2013 vs 2012  

Change  

% of  
Total  
Revenue 

Amount  

% of  
Total  
Revenue 

% of  
Total  
Revenue 

Amount  

Amount  

Amount  

%  

Amount  

%  

$ 

$ 

72,124  
60,171  
132,295  

55  %   $ 
45  %   
100  %   $ 

58,656  
46,918  
105,574  

56  %   $ 
44  %   
100  %   $ 

24,473  
16,417  
40,890  

60  %   $ 
40  %   
100  %   $ 

13,468  
13,253  
26,721  

23  %   $ 
28  %   
25  %   $ 

34,183  
30,501  
64,684  

140  %   
186  %   
158  %   

(in thousands,  
except percentages)  
Revenue  

United States  
International  

Total revenue  

Comparison of 2014 and 2013  

Perpetual license revenue de creased $ 3.0  million in 2014 compared to 2013, primarily due to a $ 12.8 million increase associated 

with market adoption of our solutions by both new and existing customers, offset by a $ 15.8  million decrease in revenue recognized from 
licenses that were delivered prior to 2013, but for which the revenue is being recognized ratably over the contractual terms of the related 
software support agreements due to lack of VSOE for software support and services prior to January 1, 2013.  

Subscription revenue increased $ 15.1 million, or 100 %, in 2014 compared to 2013, primarily due to increased sales of solutions sold 

under either a cloud-based delivery model or a subscription term license for our on premise software products. The increase in subscription 
revenue also included an increase in MRC revenue from $6.0 million in 2013 to $12.6 million in 2014.  

Software support and services revenue increased $14.6 million, or 70%, in 2014 compared to 2013, primarily as a result of an 

increased installed base of customers that pay recurring software support and additional users and devices within preexisting customers.  

Revenue from international sales increased 28 %   in 2014 compared to 2013 due to an increase in the adoption of our products and an 
increased cumulative installed base of customers partially offset by a decrease in revenue recognized from perpetual licenses delivered prior to 
2013, as noted above.  

Revenue from AT& T, as a reseller, was 20% of total revenue in both 2014 and 2013 . No other customer accounted for 5 % or more 

of total revenue in 2014 and 2013.  

Comparison of 2013 and 2012  

Our total revenue increased $64.7 million, or 158%, in 2013 compared to 2012. The increase reflected continuing expansion of the 

mobile IT market and was attributable to an increase in sales to both new and existing customers, including sales of new premium products with 
additional functionality for application containerization and content management that were released in late 2012 and early 2013. The increase 
was also due to the recognition of $21.1 million for perpetual license revenue relating to licenses that were delivered prior to 2013, but for 
which the revenue was being recognized ratably over the contractual terms of the related software support agreements due to lack of VSOE for 
support prior to January 1, 2013. Revenue from international sales increased from $16.4 million in 2012 to $46.9 million in 2013, primarily due 
to increased sales to customers in E urope . Revenue from AT&T, Inc. as a reseller increased  

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to 20% of total revenue in 2013, as compared to 14% of total revenue in 2012. No other customer accounted for more than 5% of total revenue 
for 2013 or 2012 .    

Perpetual license revenue increased $43.6 million or 166%, in 2013 compared to 2012, due to an increase in sales of perpetual licenses 

resulting from an increase in market adoption of our solutions. The increase was also due to the recognition of revenue from licenses that were 
delivered prior to 2013 as described above.  

Subscription revenue increased $9.5 million, or 169%, in 2013 compared to 2012, primarily due to increased sales of solutions sold 
under either a cloud-based delivery model or a subscription term license for our on premise software products. Contributing to the increase in 
subscription revenue, MRC, sold primarily through our service providers, increased from $1.6 million in 2012 to $6.0 million in 2013.  

Software support and services revenue increased $11.7 million, or 129%, in 2013 compared to 2012, as a result of increased perpetual 

license sales in 2013 and the increase in our cumulative installed base of customers that pay recurring software support.  

Cost of Revenue and Gross Margin  

For the year ended December 31,  

Change  

2014  

   % of  
   Total  

2013  

   % of  
   Total  

2012  

2014 vs 2013  

2013 vs 2012  

   % of  
   Total  

(in thousands, except percentages)  

      Amount        Revenue        Amount        Revenue        Amount        Revenue        Amount         %         Amount         %      

Cost of revenue:  

Perpetual license  

Subscription  

Software support and services  

Total cost of revenue  

Gross profit  

Gross margin  

   $ 

4,448     

5,719     

13,868     

24,035     

   $ 
   $  108,260        

Comparison of 2014 and 2013  

3  %   $ 

3,327     

3  %   $ 

1,930     

5  %   $ 

1,121     

34  %   $ 

1,397     

72  %   

4  %      

3,684     

4  %      

2,998     

7  %      

2,035     

55  %      

686     

23  %   

11  %      

9,489     

9  %      

6,742     

17  %      

4,379     

46  %      

2,747     

41  %   

16,500     
89,074        

18  %   $ 
    $ 
82  %         

16  %   $ 
    $ 
84  %         

11,670     
29,220        

29  %   $ 
    $ 
71  %         

7,535     

46  %   $ 

4,830     

29  %   

19,186     

22  %   $ 

59,854      205  %   

Total cost of revenue increased $ 7.5 million, or 46 %, in 2014 compared to 2013 . Perpetual license cost of revenue increased $ 1.1 

million , or 34 %, primarily due to an increase in hardware appliance and other inventory-related costs, royalty costs associated with increased 
perpetual license sales and amortization of intangibles assets. Subscription cost of revenue increased $ 2.0 million, or 55 %, due to an increase 
in data center operations expense , global Customer Success organization expense and other third-party costs . Software support and services 
cost of revenue increased $ 4.4 million, or 46 %, due to an increase in our global Customer Success organization expense, which included $2.3 
million of increases in   salaries, associated payroll taxes, and higher fringe benefit costs as well as an approximately $1.0 million   increase in 
stock-based compensation expense. The decrease in gross margin in 2014 compared to 2013 was primarily due to the unfavorable impact of the 
decrease in revenue that was recognized from perpetual licenses that were delivered prior to 2013. Excluding the impact of this reduction in 
VSOE-related revenue, gross margin was   81 %   in 2014 and 2013.  

Comparison of 2013 and 2012  

Total cost of revenue increased $4.8 million, or 41%, in 2013 compared to 2012. Perpetual license cost of revenue increased $1.4 

million, or 72%, primarily due to an increase in appliance and royalty costs due to increased perpetual license sales. Subscription cost of 
revenue increased $686,000, or 23%, as we increased our global Customer Success and data center operations expense to support our growing 
customer base. Software support and services cost of revenue increased $2.7 million, or 41%, as we increased our global Customer Success 
organization to support our growing customer base. The increase in gross margin in 2013 compared to 2012 was largely due to economies of 
scale and the favorable impact of perpetual license revenue that was recognized ratably and attributable to licenses for software that were 
delivered prior to 2013.  

Operating Expenses  

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For the year ended December 31,  

Change  

2014  

2013  

2012  

2014 vs 2013  

2013 vs 2012  

(in thousands, except percentages)  

Amount  

   % of  
   Total  
     Revenue       Amount        Revenue       Amount        Revenue       Amount         %         Amount         %      

   % of  
   Total  

   % of  
   Total  

Operating expenses:  

Research and development  

Sales and marketing  

General and administrative  

   $ 

46,278     

99,870     

22,400     

Amortization of intangible assets  
Impairment of in-process research and 
development  

Total operating expenses  

   $ 

Comparison of 2014 and 2013  

35  %   $ 

36,400     

35  %   $ 

23,773     

58  %   $ 

75  %     

68,309     

65  %     

45,979     

112  %     

27  % $ 

12,627      53  %   

46  %    

22,330      49  %   

17  %     

12,081     

11  %     

7,223     

782     

1  %     

208     

 —%     

52     

18  %     

 —%     

85  %    
574      276  %    

4,858      67  %   

156      300  %   

9,878     
31,561     
10,319     

 —   
169,330     

3,925     
 —%     
128  %   $  120,923     

4  %     
115  %   $ 

—   
77,027     

—      
188  %   $ 

(3,925)     (100) %    
48,407     
40  % $ 

3,925      NM    
43,896      57  %   

Research and development expense increased $ 9.9 million, or 27 %, in 2014 compared to 2013, primarily due to an increase in 
personnel costs of $ 7.4 million as we increased our development headcount to support continued investment in our product and service 
offerings . This expense also includes an increase in stock-based compensation expense of $ 742 ,000. The stock-based compensation expense 
increase was driven primarily by stock option grants, some of which are expensed under the graded vesting method, and the introduction of the 
Company’s 2014 Employee Stock Purchase Plan, or ESPP, but partially offset by a reduction in expense associated with restricted stock held by 
employees who terminated during the year . Facilities and other office expense s increased by $ 1.9   million to support the increased headcount 
in research and development and the build-out of the additional development and testing infrastructure . Support of headcount growth was also 
the primary reason for increases in facilities and infrastructure expenses in the other functional areas.  

Sales and marketing expense increased $31.6 million, or 46%,   in 2014 compared to 2013, primarily due to an increase in personnel 

costs of $ 23.7 million related to increased sales headcount to drive growth . This expense also includes $ 5.5 million and $ 4.0 million of 
increased commission expense and stock-based compensation expense, respectively. The stock-based compensation expense increase was 
driven primarily by stock option grants, some of which are expensed under the graded vesting method, and the i ntroduction of the ESPP. Travel 
and conference expense increased $3.8 million as a result of increased travel requirements of our larger sales team and our expansion into 
foreign markets. Our third-party marketing-related expense increased $ 1.8 million as we invested in events, demand generation, public 
relations, marketing infrastructure, and various other programs to expand our customer base and maintain and grow relationships with our 
existing customers. Our facilities and infrastructure expense for our sales and marketing personnel increased by $1.5 million .    

General and administrative expense increased $ 10.3 million, or 85 %, in 2014 compared to 2013, primarily due to increases in 
personnel costs of $ 6.2 million .   This expense also includes an increase in stock-based compensation expense of $ 2.4 million .   We increased 
general and administrative headcount in 2014 to support business growth and the requirements of being a publicly traded company. The stock-
based compensation expense increase was driven primarily by stock option grants, some of which are expensed under the graded vesting 
method, and the introduction of the ESPP. Professional services costs, including legal fees, a ccounting, consulting and insurance ,   increased 
$2.7 million , primarily due to expenses associated with being a publicly traded company. Facilities and infrastructure expense for our general 
and administrative personnel increased by $1.5 million.    

Amortization of intangible assets recorded in operating expense was $ 782 ,000 in 2014 and $ 208 ,000 in 2013. The increase was due 

to the accelera tion of amortization of the non compete covenants intangible asset in conjunction with the termination of employees subject to 
noncompete agreements.  

In 2013, we abandoned a   IPR&D project and recorded a $3.9 million impairment loss.  

Comparison of 2013 and 2012  

Research and development expense increased $12.6 million, or 53%, in 2013 compared to 2012, primarily due to an increase in 
personnel costs of $11.3 million as we increased our development headcount to support continued investment in our future product and  

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service offerings and an increase in facilities and infrastructure costs of $1.1 million to support the growing organization. Personnel costs 
included an increase of $2.7 million for stock-based compensation expense, of which $1.9 million was associated with compensatory restricted 
stock grants made as part of acquisitions, and the balance of which was due to stock option grants to employees.  

Sales and marketing expense increased $22.3 million, or 49%, in 2013 compared to 2012, primarily due to an increase in personnel 

costs of $17.5 million as we increased sales headcount to support growth and recognized $7.8 million higher commission expense. Travel-
related expense increased $2.1 million as a result of travel requirements of our larger sales team and expansion into foreign markets. In addition, 
third-party marketing-related expense increased $2.2 million as we expanded customer and partner programs and lead generation activities. 
Stock-based compensation expense increased $831,000 in 2013 compared to 2012 due to stock option grants to employees.  

General and administrative expense increased $4.9 million, or 67%, in 2013 compared to 2012, primarily due to an increase in 
litigation expense and personnel costs. Professional services fees increased $3.1 million, primarily to supplement our legal, finance and human 
resources orga nizations to support our growth . Personnel costs increased $1.8 million as we grew headcount. Stock-based compensation 
expense increased $448,000 in 2013 compared to 2012 due to stock option grants to employees.  

Amortization of intangible assets was $208,000 and $52,000 in 201 3 and 201 2 , respectively, and was associated with intangible 

assets recorded as part of acquisitions completed in 2012.  

During 2013, we abandoned a IPR&D project and recorded a $3.9 million impairment loss.  

Other Expense—Net  

(in thousands, except percentages)  
Other expense—net  

For the year ended December 31,  

Change  

2014 vs 2013  

2013 vs 2012  

2014  

2013  

2012  

$ 

302   $ 

396   $ 

137   $ 

Amount  
(94) 

%  
(24) %   $ 

Amount  
259  

%  
189  %   

Other expense—net was primarily comprised of foreign currency transaction losses and losses from the translation of foreign-

denominated balances to the U.S. dollar.  

Income Tax Expense  

(in thousands, except percentages)  
Income tax expense (benefit)  

For the year ended December 31,  

Change  

2014 vs 2013  

2013 vs 2012  

2014  

2013  

2012  

$ 

517   $ 

252   $  (1,433)  $ 

Amount  
265  

%  
Amount  
105  %    $  1,685  

%  
(118) %    

Income tax expense was $ 517,000 , $252,000 and a tax benefit of $1.4 million during 2014, 2013 and 2012, respectively. The increase 

in income tax expense from 2013 to 2014 was due to an increase in foreign income taxes on profits realized by our foreign subsidiaries as we 
expanded internationally. The tax benefit in 2012 included a $1.6 million one-time benefit from the release of a valuation allowance on a net 
deferred tax liability associated with non-deductible intangible assets recorded as part of acquisitions .  

54  

   
   
   
   
   
   
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Quarterly Results of Operations  

The following table sets forth our unaudited quarterly statements of operations data for the last eight fiscal quarters. The information 

for each of these quarters has been prepared on the same basis as the audited annual financial statements included elsewhere in this annual 
report and, in the opinion of management, includes all adjustments, which includes only normal recurring adjustments, necessary for the fair 
statement of the results of operations for these periods. This data should be read in conjunction with our audited consolidated financial 
statements and related notes included elsewhere in this annual report. These quarterly operating results are not necessarily indicative of our 
operating results for any future period.  

We do not believe that inflation had a material effect on our business, financial condition or results of operations in the last three fiscal 
years. If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price 
increases. Our inability or failure to do so could harm our business, financial condition and results of operations.  

December  
31, 2014        

September 

30, 2014        

Revenue  

Perpetual license  

Subscription  

Software support and services  

Total revenue 

(1)  

Cost of revenue  

Perpetual license  

Subscription  

Software support and services  

Total cost of revenue 

(1)  

Gross profit  

Operating expenses  

Research and development 

(1)  

Sales and marketing 

(1)  

General and administrative 

(1)  

Amortization of intangible assets  
Impairment of in-process research and 
development  

Total operating expenses  

Operating loss  

Other expense - net  

Loss before income taxes  

Income tax expense  

Net loss  

Net loss per share, basic and diluted  
Weighted-average shares used to compute net loss 
per share, basic and diluted  

   $ 

18,658     $  
9,126        
9,914        
       37,698       

17,550     $ 
8,031       
9,336       
34,917       

1,056       
1,574       
3,811       
6,441       
       31,257       

1,268       
1,439       
3,742       
6,449       
28,468       

       12,495       
       27,425       
6,443       
 —     

11,565       
25,618       
6,232       
365       

 —     
       46,363       
       (15,106)      
44       
       (15,150)      
153       

 —     
43,780       
(15,312)      
66       
(15,378)      
135       
(15,303)    $   (15,513)    $ 
(0.20)    $ 
75,871       

(0.20)    $  
76,034       

   $ 
   $ 

Three Months Ended  

June 30,  
2014  

March 31,  
2014  

December  
31, 2013  

September  
30, 2013  

June 30,  
2013  

March 31,  
2013  

   (in thousands, except share and per share data)  

15,933     $ 
7,104       
8,430       
31,467       

1,013       
1,466       
3,429       
5,908       
25,559       

11,919       
25,063       
5,117       
365       

 —     
42,464       
(16,905)      
95       
(17,000)      
111       
(17,111)    $ 
(0.66)    $ 
26,028       

14,675    $ 
5,966      
7,572      
28,213      

1,111      
1,240      
2,886      
5,237      
22,976      

10,299      
21,764      
4,608      
52      

 —     
36,723      
(13,747)     
97      
(13,844)     
118      
(13,962)   $ 
(1.23)   $ 

16,441     $ 
5,017       
6,666       
28,124       

930       
1,040       
2,744       
4,714       
23,410       

9,775       
21,336       
3,167       
52       

 —     
34,330       
(10,920)      
96       
(11,016)      
82       
(11,098)    $ 
(1.03)    $ 

11,335      

10,735       

16,932     $ 
4,095       
5,447       
26,474       

17,243     $ 
3,236       
4,676       
25,155       

816       
899       
2,469       
4,184       
22,290       

816       
884       
2,187       
3,887       
21,268       

9,210       
17,771       
3,177       
52       

3,925       
34,135       
(11,845)      
132       
(11,977)      
80       
(12,057)    $ 
(1.18)    $ 
10,187       

8,565       
15,442       
3,287       
52       

 —     
27,346       
(6,078)      
83       
(6,161)      
39       
(6,200)    $ 
(0.64)    $ 
9,692       

19,194  

2,737  

3,890  

25,821  

765  

861  

2,089  

3,715  

22,106  

8,850  

13,760  

2,450  

52  

 —

25,112  

(3,006) 

85  

(3,091) 

51  

(3,142) 

(0.34) 

9,197  

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(1)   Amounts include stock-based compensation as follows:  

September 30, 

September 30, 

December 31,  
2014  

2014  

June 30,  
2014  

March 31,  
2014  

December 31, 
2013  

2013  

June 30,  
2013  

March 31,  
2013  

Three Months Ended  

  $ 

 —   $ 
456       
1,606       
1,859       
1,017       

 —   $ 
468       
1,439       
1,957       
1,015       

98    $ 
328       
1,687       
1,498       
895       

   (in thousands)  
25    $ 
101      
1,248      
616      
436      

28    $ 
90       
1,140       
490       
279       

14    $ 
86       
1,123       
511       
257       

13    $ 
70       
1,383       
466       
218       

23  

81  

1,592  

426  

177  

  $ 

4,938     $ 

4,879     $ 

4,506     $ 

2,426    $ 

2,027     $ 

1,991     $ 

2,150     $ 

2,299  

Stock-Based Compensation  
Expense:  

Contra-revenue  

Cost of revenue  

Research and development  

Sales and marketing  

General and administrative  

Total stock-based 
compensation  
expense  

Quarterly Revenue Trends  

Our total revenue generally increased, on a quarterly basis, over the eight quarters ended December 31, 2014, reflecting increasing 

customer adoption of our mobile IT solutions, partially off-set by the decrease in perpetual license revenue related to licenses delivered prior to 
January 2013. The quarterly revenue in the quarters ended December 31, September 30, June 30 and March 31, 2014 included $1.0 million, 
$1.2 million, $1.4 million and $1.6 million, respectively, of perpetual license revenue relating to licenses that were delivered prior to 2013, but 
for which the revenue was being recognized ratably over the contractual term of the related software support agreements due to lack of VSOE 
for software support and services prior to January 1, 2013. The corresponding amounts in the quarters ended December 31, September 30, June 
30 and March 31, 2013 were $3.1 million, $4.5 million, $5.9 million and $7.5 million.  

Subscription revenue increased over the quarterly periods primarily due to sales of solutions sold under either a cloud-based delivery 

model or as a subscription term license for our on premise software products.  

Software support and services revenue increased over the quarterly periods as a result of increased perpetual license sales and the 

increase in our cumulative installed base of customers that purchased recurring software support.  

Given our limited sales history, quarterly revenue trends over recent quarters may not be reliable indicators of our future revenue mix. 

Moreover, because we recognize revenue from perpetual licenses when delivered, assuming all other revenue recognition criteria have been 
met, and we recognize subscription and software support and services revenue ratably over the contractual term of the related software support 
agreements, quarterly changes in our mix of perpetual license revenue versus subscription and software support and services revenue may 
produce substantial variation in our revenue even if our sales activity remains consistent. We believe there are seasonal factors that may cause 
us to record higher revenue in some quarters compared to others. We believe this variability is largely due to our customers’ budgetary and 
spending patterns, as many customers spend the unused portions of their discretionary budgets prior to the end of their fiscal years. For 
example, we have historically recorded our highest level of revenue in our fourth quarter, which we believe corresponds to the fourth quarter of 
a majority of our customers.  

Quarterly Gross Profit and Margin Trends  

While gross profit increased in quarters of 2014 as compared to 2013, quarterly gross margin generally was lower in the quarters of 

2014 compared to the quarters of 2013 primarily due to decreases in revenue from perpetual licenses delivered prior to January 1, 2013 , which 
had no corresponding cost of revenue. The increase in gross margin in the quarter ended December 31, 2014 was due primarily to increases in 
revenue and a reduction in software royalty payments. In the future, gross margin may fluctuate on a quarterly basis due to shifts in the mix of 
sales between perpetual and subscription licenses, the mix of products sold, the mix between large and small customers, the timing of revenue 
recognition and the extent to which we expand our global Customer Success organization and data center operations, including costs associated 
with third party hosting facilities.  

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Quarterly Operating Expense Trends  

Total operating expenses generally increased for all periods presented primarily due to the addition of personnel in connection with the 

expansion of our business. Sales and marketing expense increased from the quarter ended September 30, 2013 to the quarter ended December 
31, 2013 primarily due to increased commission expense and third party marketing spending as we held a number of events in the fourth 
quarter. Sales and marketing expense increased in the quarter ended June 30, 2014 compared to the quarter ended March 31, 2014 due primarily 
to hiring and increased stock-based compensation and commission expense. Sales and marketing expense increased during 2013 and 2014 as we 
hired sales personnel to capture increasing sales opportunities and engaged in marketing programs for lead generation and various activities to 
promote our products. General and administrative expense increased in the quarter ended June 30, 2013 compared to the quarter ended March 
31, 2013 due primarily to hiring and outside legal costs to support the growth of our business and litigation-related legal costs. General and 
administrative expense increased in the quarter ended March 31, 2014 compared to the quarter ended December 31, 2013 due to payroll-related 
costs as we increased headcount, higher litigation-related legal expenses, consulting expense to supplement our finance team and outside legal 
expense to support our growth in contract volume. In the quarter ended September 30, 2013, we abandoned an in process research and 
development project and recorded a $3.9 million impairment loss. We generally expect our operating expenses to increase in absolute dollars as 
we continue to invest in future products and anticipated growth. In addition, we expect stock-based compensation expense to increase in 2015 
with the introduction of the 2015 Employee Bonus Plan payable in unrestricted common stock and on-going grants of restricted stock units to 
our employees and officers.  

Liquidity and Capital Resources  

Cash and cash equivalents  

Short-term investments  

Long-term investments  

As of December 31,  

2014  

2013  

(In thousands)  
$  104,287   $  73,573  
 —  

13,869  

22,220  

 —  

(in thousands, except percentages)  
Net cash used in operating activities  
Net cash used in investing activities  
Net cash provided by financing activities  

For the year ended December 31,  

2014  

2013  

2012  

    $  
    $  
    $  

(36,569) 
(39,873) 
107,156  

  $  
  $  
  $  

(25,550) 
(2,607) 
63,038  

  $  
  $  
  $  

(23,481) 
(5,386) 
43,801  

At December 31, 2014, we had cash and cash equivalents of $ 104.3 million. Substantially all of our cash and cash equivalents are held 

in the United States.  

In the fourth quarter of 2014, we invested a portion of our IPO proceeds from cash and cash equivalents into fixed income securities, 
including commercial paper, corporate debt securities and obligations of U.S. government agencies. At December 31, 2014 we had short-term 
investments of $13.9 million and long-term investments of $22.2 million.  

In addition, in December 2013, we amended a revolving line of credit with a financial institution to increase our potential borrowing 
capacity to $20.0 million and extend ed the maturity date to August 2015. All other material terms and conditions remained the same with the 
exception of the added requirement that we maintain an adjusted quick ratio (defined as the ratio of current assets to current liabilities minus 
deferred revenue) of at least 1.15. As of December 31, 2014, we had no borrowings outstanding under this revolving loan facility and we were 
in compliance with our loan covenants.  

Prior to our IPO, we have financed our operations primarily through private sales of equity securities. In June 2014, we raised, net of 

offering costs, $102.9 million in our initial public offering. We believe that our existing cash and cash equivalents will be sufficient  

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to meet our anticipated cash needs for at least the next 12 months. Our future capital requirements will depend on many factors including our 
growth rate, the timing and extent of spending to support development efforts, the expansion of sales and marketing activities, the introduction 
of new and enhanced products and services offerings, the continuing market acceptance of our products, any future acquisition and similar 
transactions and the proportion of our perpetual versus subscription sales. In the event that additional financing is required from outside sources, 
we may not be able to raise it on terms acceptable to us or at all. If we are unable to raise additional capital when desired, our business, 
operating results and financial condition would be adversely affected.  

Cash Used in Operating Activities    

Our primary source of cash from operating activities has been from cash collections from our customers. We expect cash inflows from 
operating activities to be affected by increases in sales and timing of collections. Our primary use of cash from operating activities has been for 
personnel costs. We expect cash outflows from operating activities to be affected by increases in personnel costs as we grow our business. Cash 
used in operating activities was $ 36.6 million ,  $ 25.6 million and $23.5 million in 2014 , 2013 and 201 2 , respectively.  

In 2014, we used $ 36.6 million of cash in operating activities primarily as a result of our expansion of our sales organization, 
investment in marketing programs, and the addition of headcount in research and development, customer success, data center operations and our 
general and administrative team s. We incurred a net loss of $ 61.9 million in 2014 as we increased our operating expenses 40 % to $ 169.3 
million and increased our cost of revenue 46% to $24.0 million . The net loss included non-cash charges of $ 20.5 million, primarily due to 
stock-based compensation, depreciation and intangible asset amortization expense. Changes in operating assets and liabilities, net of 
acquisitions, as sources of cash, consisted of a $ 13.4 million favorable increase in deferred revenue and a $ 2.9 million favorable change in 
accounts payable, accrued expenses and other long-term liabilities that were partially offset by increases in accounts receivable of $ 10.6 million 
and other current and noncurrent assets of $ 835,000 .    

In 2013, we used $25.6 million of cash for operating activities primarily as a result of the expansion of our sales organization and 

investment in marketing programs, and the addition of headcount in research and development, customer success and data center operations, 
partially offset by cash received from customers. We believe this investment is necessary to drive the long-term success of our company. We 
incurred a net loss of $32.5 million in 2013 as we increased our operating expenses 57% to $120.9 million and increased cost of revenue 41% to 
$16.5 million. The net loss included non-cash charges of $14.4 million, primarily due to stock-based compensation, depreciation expense and 
impairment of IP R&D. Unfavorable changes in operating assets and liabilities, net of acquisitions, of $7.4 million increased our use of cash 
from operations, as growth in accounts receivable and decreases in deferred revenue was only partially offset by increases in accrued liabilities, 
especially payroll-related accrued expense.  

In 2012, we used $23.5 million of cash for operating activities primarily as a result of our investment in product development, the 

expansion of our marketing and sales activities, and the related increased support infrastructure required, partially offset by cash received from 
customers. We incurred a net loss of $46.5 million in 2012 as we more than doubled our operating expenses to $77.0 million and increased cost 
of revenue 125% to $11.7 million. The net loss was partially offset by favorable changes in operating assets and liabilities, net of acquisitions, 
of $17.4 million, mainly due to increased deferred revenue, and non-cash charges of $5.6 million, primarily for stock-based compensation and 
depreciation expense.  

Cash Used in Investing Activities  

Our investing activities have consisted of purchases of property and equipment, a business and technology and other assets. We expect 

to continue to make such purchases to support the growth of our business.  

Cash used in investing activities was $ 39.9 million in 2014 which consisted mostly of our purchase of $36.1 million of short and long-

term investments . In addition, we purchased $3.1 million of equipment and software and paid $650,000 to purchase intellectual property.  

Cash used in investing activities was $2.6 million and $5.4 million, in 2013 and 2012, respectively. In 2013, $2.2 million of the cash 
used in investing activities was attributable to the purchase of equipment for the expansion of our data centers and increase in infrastructure to 
support our increasing headcount. In 2012, we used $3.1 million for the purchase of Push Computing, Inc., or Push, $1.9 million for the 
purchase of equipment and $396,000 for the purchase of intellectual property. We purchased Push and the intellectual  

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property to provide enhanced security features in our software applications and services. Property and equipment purchases were primarily to 
support our employee growth and expand our data centers.  

Cash Provided by Financing Activities  

Our financing activities have consisted of proceeds from the initial public offering, the issuance of convertible preferred stock, the 

exercise of stock options, and borrowings and repayments under our revolving line of credit.  

In 2014, our financing activities provided $ 107.2 million of cash. Cash from financing activities in 2014 included proceeds from our 

IPO of $107.0 million, net of underwriting discounts and commissions, $2.0 million of proceeds from the issuance of convertible preferred 
stock, $2. 3  million from the exercise of stock options as well as $ 4.3 million of cash received from employees related to our ESPP, partially 
offset by a net $ 4 .3 million repayment of borrowings from our revolving line of credit and $4. 1 million in payments of IPO offering costs.  

In 2013, our financing activities provided $63.0 million, which included $57.7 million of net proceeds from the issuance of convertible 

preferred stock, $4.3 million from borrowings under our revolving line of credit and $1.0 million from the exercise of stock options.  

In 2012, our financing activities provided $43.8 million, which included $42.3 million of net proceeds from the issuance of convertible 

preferred stock and $1.5 million from the exercise of stock options. In 2011, our financing activities provided $20.9 million, which included 
$19.9 million of net proceeds from the issuance of convertible preferred stock and $1.0 million from the exercise of stock options.  

Contractual Obligations and Commitments  

The following table summarizes our contractual commitments and obligations as of December 31, 2014:  

      Total  

   1-3 years      3-5 years      years  

  Less Than 1     
year  

More 
Than 5     

Operating lease obligations  
Purchase obligations  

Total  

(In thousands)  

   $  7,830     $  3,279     $  4,097     $ 
       4,641         3,895        
746        
   $  12,471     $  7,174     $  4,843     $ 

454     $ 
 —        
454     $ 

 —    
 —    
 —    

In January 201 5 , we expanded our office facilities in the U.S. and internationally with additional lease commitments totaling $2.2 

million.  

The contractual obligations table excludes tax liabilities of $2.8 million related to uncertain tax positions because we are unable to 

make a reasonably reliable estimate of the timing of settlement, if any, of these future payments.  

Off-Balance-Sheet Arrangements  

Through December 31, 2014, we did not have any relationships with unconsolidated organizations or financial partnerships, such as 

structured finance or special purpose entities that would have been established for the purpose of facilitating off-balance sheet arrangements or 
other contractually narrow or limited purposes.  

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Segment Information  

We have one primary business activity and operate in one reportable segment.  

Concentration  

AT&T accounted for approximately 22% of our revenue (including 2% as an end customer) in 2014. In 2013, AT&T accounted for 
approximately 23% of our revenue (including 3% as an end customer). Our agreements with this reseller were made in the ordinary course of 
our business and may be terminated with or without cause by either party with advance notice. Although we believe we would experience some 
short term disruption in the distribution of our products, subscriptions and services if these agreements were terminated, we believe such 
termination would not have a material adverse effect on our financial results and that alternative resellers and other channel partners exist to 
deliver our products to our end customers.  

Critical Accounting Policies and Estimates  

Our consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles. The 
preparation of these consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, 
liabilities, revenue, expenses and related disclosures. We base our estimates on historical experience and on various other assumptions that we 
believe are reasonable under the circumstances. We evaluate our estimates and assumptions on an ongoing basis.   Actual results may differ 
from these estimates. To the extent that there are material differences between these estimates and our actual results, our future financial 
statements will be affected.    

The critical accounting policies requiring estimates, assumption and judgments that we believe have the most significant impact on our 
consolidated financial statements are described below. For further information on all of our significant accounting policies, see Note 1 entitled 
“Description of Business and Significant Accounting Policies” in Part II, Item 8 “Financial Statements and Supplementary Data” of this Annual 
Report on Form 10-K.  

Revenue Recognition  

We derive revenue principally from software-related arrangements consisting of perpetual software licenses, post-contract customer 
support for such licenses, or PCS or software support, including when and if available updates, and professional services such as consulting and 
training services. We also offer our software as term-based licenses and cloud-based arrangements. In addition, we install our software on 
servers that we ship to customers.  

We consider following to be key accounting policy elections and estimates in our revenue recognition:  

(i)  

Determining VSOE of fair value and best estimate of selling price, or BESP, of fair value used to allocate revenue between the 
elements of multiple elements arrangements   requires significant judgment . As of January 1, 2013, we determined that we had 
sufficient history to establish VSOE of fair value for PCS and professional services. Prior to January 1, 2013, we did not have 
VSOE of fair value for our software-related undelivered elements due to  a limited history of stand-alone sales transactions and 
inconsistency in pricing. We established VSOE of fair value when we had a substantial majority of stand-alone sales 
transactions of software support and services pricing within a narrow pricing band. In our VSOE analysis, we generally include 
stand-alone sales transactions completed during a rolling 12 month period unless a shorter period is appropriate due to c hanges 
in our pricing structure. Because we did not achieve pricing consistency for our products, including product subscription and 
cloud-based services, we use the residual method to allocate revenue in multiple element arrangement within scope of ASC 985 -
605   Software Revenue Recognition and BESP to allocate the revenue in multiple element arrangement within scope of ASC 605 
  Revenue recognition ;    

(ii)  

Determining whether collection of customer receivables is probable may require significant judgment. We assess collection on 
customer-by-customer and deal-by-deal basis and assess such factors as history of payments, financial condition, and payment 
terms;  

(iii)  

Generally, sales made through resellers are fulfilled to the end customer and processed in the same period. Inventory of the 
licenses held by the resellers was immaterial for all periods presented;  

(iv)   We consider our resellers our customers and recognize revenue based on the price charged to resellers;  

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(v)  

Sales commissions and other incremental costs to acquire contracts are expensed as incurred and are recorded in sales and 
marketing expense.  

Goodwill and Intangible Assets with Indefinite Lives  

We record the excess of the acquisition purchase price over the fair value of the tangible and identifiable intangible assets acquired as 

goodwill. We perform an impairment test of our goodwill in the third quarter of our fiscal year, or more frequently if indicators of potential 
impairment arise. We have a single reporting unit and consequently evaluate goodwill for impairment based on an evaluation of the fair value of 
the Company as a whole. We record purchased intangible assets at their respective estimated fair values at the date of acquisition. Purchased 
intangible assets are being amortized using the straight-line method over their remaining estimated useful lives, which range from three to five 
years. We evaluate the remaining useful lives of intangible assets on a periodic basis to determine whether events or circumstances warrant a 
revision to the remaining estimated amortization period. We evaluated our goodwill for impairment in 2014 and 2013 and observed no 
impairment indicators.  

We also review our indefinite lived intangible assets for impairment. We have determined that our intangible assets have not been 

impaired in 2014. In 2013, we abandoned an in-process research and development project and recorded a $3.9 million impairment loss.  

Stock-Based Compensation  

Stock-based compensation costs related to restricted stock and stock options granted to employees are measured at the date of grant based 

on the estimated fair value of the award, net of estimated forfeitures. We estimate the grant date fair value, and the resulting stock-based 
compensation expense, using the Black-Scholes option-pricing model. We recognize compensation costs for awards with service and 
performance vesting conditions on an accelerated method under the graded vesting method over the requisite service period of the award. For 
stock awards with no performance condition, we recognize compensation costs on a straight-line basis over the requisite service period of the 
award, which is generally the vesting term of four years.  

Key assumptions used in determining the fair value of our stock option grants are estimated as follows:  

These 
assumptions 
are 
estimated as 
follows: 

•  

   Risk-Free Interest Rate . We base the risk-free interest rate used in the Black-Scholes valuation model on the implied yield 

available on U.S. Treasury zero-coupon issues with an equivalent remaining term of the options for each option group.  

•  

   Expected Term . The expected term represents the period that our stock-based awards are expected to be outstanding. We have 
opted to use the simplified method for estimating the expected term, which calculates the expected term as the average time-to-
vesting and the contractual life of the options.  

•  

   Volatility . We determine the price volatility factor based on the historical volatilities of our peer group as we did not have 

sufficient trading history for our common stock.  

•  

   Dividend Yield . The expected dividend assumption is based on our current expectations about our dividend policy. We 

currently do not expect to issue any dividends.  

   Forfeiture Rate. The forfeiture rate is calculated on expected employee turnover. We have applied the same forfeiture rate to 

our entire employee population.  

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The fair value of the employee stock options was estimated using the following assumptions for the periods presented:  

Expected dividend yield  
Risk-free interest rate  
Expected volatility  
Expected life (in years)  

Year ended December 31,  

2014  

2013  

2012  

—  
1.7% - 2.1% 
48% - 56%  
5.6 - 6.5  

—  
1.1% - 1.9% 
52% - 53%  
5.9 - 6.3  

—  
1.1% - 1.9% 
51% - 57%  
5.0 - 6.5  

In 2014, 2013 and 2012, stock-based compensation expense was $16.7 million, $8.5 million and $4.3 million, respectively. As of 

December 31, 2014, we had approximately $31.2 million of total unrecognized compensation expense, net of related forfeiture estimates, which 
we expect to recognize over a weighted-average period of approximately 2. 3 years .    

We estimate the fair value of the rights to acquire stock under our ESPP using the Black-Scholes option pricing formula. Our ESPP 

typically provides for consecutive 24 month offering periods, consisting of four tranches. We recognize compensation expense on an 
accelerated-graded basis over the employee’s requisite service period. We account for the fair value of restricted stock units, or RSUs, using the 
closing market price of our common stock on the date of grant. RSUs typically vest ratably on a quarterly basis over one to four years.  

Income Taxes  

We account for income taxes in accordance with ASC Topic 740, Income Taxes, under which deferred tax liabilities and assets are 
recognized for the expected future tax consequences of temporary differences between financial statement carrying amounts and the tax basis of 
assets and liabilities and net operating loss and tax credit carryforwards. Valuation allowances are established when necessary to reduce 
deferred tax assets to the amount expected to be realized.  

We currently have a full valuation allowance against our U.S. net deferred tax assets of $67.6 million as of December 31, 2014. We 

continue to monitor the relative weight of positive and negative evidence of future profitability in relevant jurisdictions. When evidence 
indicating that it becomes more likely than not that the tax asset may be utilized, the allowance will be released.  

Recent Accounting Pronouncements  

For discussion on recent accounting pronouncements, see “ Summary of Significant Accounting Policies ” under Note 1 “ Description of 

Business and Significant Accounting Policies” included in Item 8, “ Financial Statements and Supplementary Data ” of Part II of this Annual 
Report on Form 10-K.  

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Item 7 A. Quantitative and Qualitative Disclosures about Market Risk  

Foreign Currency Exchange Risk  

Our sales contracts are currently primarily denominated in U.S. dollars. A portion of our operating expenses are incurred outside the 

United States and are denominated in foreign currencies and are subject to fluctuations due to changes in foreign currency exchange rates, 
particularly changes in the British Pound and Euro. In 2014, our operating expenses benefitted from the increase in the value of the U.S. dollar 
versus the Euro and other foreign currencies.  If, in 2015 or future years, the U.S. dollar declines in value versus the Euro or other currencies, 
our operating expenses will increase. The effect of a hypothetical 10% change in foreign currency exchange rates applicable to our business 
would not have a material impact on our consolidated financial statements. To date, we have not engaged in any hedging strategies. As our 
international operations grow, we will continue to reassess our approach to managing our risk related to fluctuations in currency rates.  

Additionally, fluctuations in foreign currency exchange rates may cause us to recognize transaction gains and losses in our statement of 

operations. To date, foreign currency transaction gains and losses have not been material to our financial statements.  

Interest Rate Risk  

We had cash, cash equivalents and fixed income investments of $ 140.4 million and $73.6 million as of December 31, 2014 and 2013, 

respectively, consisting of bank deposits, money market funds, corporate debt securit ies, commercial paper and securities and obligations of 
U.S. government agencies.  

We do not enter into investments for trading or speculative purposes and have not used any derivative financial instruments to manage 

our interest rate risk exposure. By policy, we limit the amount of credit exposure to any one issuer and our investments are held with capital 
preservation as the primary objective.  

Our cash equivalents and investments are subject to market risk due to changes in interest rates.  

Due to increases in interest rates, we may suffer losses in principal if we are forced to sell securities that decline in market value due to 
changes in interest rates.  However, because we classify our investments as “held-to-maturity”, no gains or losses are recognized due to changes 
in interest rates unless such securities are sold prior to maturity or declines in value are determined to be other-than-temporary.  We believe that 
we do not have any material exposure to changes in the fair value of our investment portfolio as a result of changes in interest rates. Declines in 
interest rates, however, will reduce future investment income, if any.  For instance the effect of  a hypothetical 50 basis point increase or 
decrease in interest rates would result in a change of approximately $250,000 to our annual interest income.  

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Item 8. Financial Statements and Supplementary Data  

The Selected Financial Data information contained in Item 6 of Part II hereof is hereby incorporated by reference into this Item 8 of 

Part II of thi s Form 10-K.  

MobileIron, Inc.  

Index to Consolidated Financial Statements  

Report of Independent Registered Public Accounting Firm    
Consolidated Balance Sheets    
Consolidated Statements of Operations    
Consolidated Statements of Convertible Preferred Stock and Stockholders’ Equity (Deficit)    
Consolidated Statements of Cash Flows    
Notes to Consolidated Financial Statements    

     Page No.   
65  
66  
67  
68  
69  
70  

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Report of Independent Registered Public Accounting Fir m  

Board of Directors and Stockholders of MobileIron, Inc.  
Mountain View, California  

We have audited the accompanying consolidated balance sheets of MobileIron, Inc. and subsidiaries (the “Company”) as of December 31, 

2014 and 2013, and the related consolidated statements of operations, convertible preferred stock and stockholders’ equity (deficit), and cash 
flows for each of the three years in the period ended December 31, 2014. These financial statements are the responsibility of the Company’s 
management. Our responsibility is to express an opinion on these financial statements based on our audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 

standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. 
Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the 
circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. 
Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in 
the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the 
overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.  

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of MobileIron, Inc. and 

subsidiaries as of December 31, 2014 and 2013, and the results of their operations and their cash flows for each of the three years in the period 
ended December 31, 2014, in conformity with accounting principles generally accepted in the United States of America.  

/s/ Deloitte & Touche LLP  

San Jose, California  
February 27, 2015  

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ASSETS  

Current assets:  

Cash and cash equivalents  

Short-term investments  

MOBILEIRON, INC.  
CONSOLIDATED BALANCE SHEETS    
(In thousands, except share and per share data)  

Accounts receivable, net of allowance for doubtful accounts of $550  and $492 at December 31, 2014 and 2013, respectively  

Prepaid expenses and other current assets  

Total current assets  

Long-term investments  

Property and equipment—net  

Intangible assets—net  

Goodwill  

Other assets  

TOTAL ASSETS  

LIABILITIES, CONVERTIBLE PREFERRED STOCK, AND STOCKHOLDERS' EQUITY (DEFICIT)  

Current liabilities:  

Accounts payable  

Accrued expenses  

Short-term borrowings  

Deferred revenue-current  

TOTAL CURRENT LIABILITIES  

Long-term liabilities:  

Deferred revenue-noncurrent  

Other long-term liabilities  

TOTAL LIABILITIES  

Commitments and contingencies (Note 12)  

Convertible preferred stock:  

Convertible preferred stock, $0.0001 par value, 10,000,000  and  69,505,831 shares authorized, zero and 49,446,072 shares issued and 
outstanding at December 31, 2014 and 2013, respectively  

Stockholders' equity (deficit):  

Common stock, $0.0001 par value, 300,000,000 and 111,390,000 shares authorized, 76,153,844 shares and 11,008,283 shares issued and 
outstanding at December 31, 2014 and December 31, 2013, respectively  

Additional paid-in capital  

Accumulated deficit  

TOTAL STOCKHOLDERS' EQUITY (DEFICIT)  

TOTAL LIABILITIES, CONVERTIBLE PREFERRED STOCK, AND STOCKHOLDERS' EQUITY (DEFICIT)  

See accompanying notes to the consolidated financial statements  

66  

December 31,      

2014  

2013  

  $  

104,287  

  $  

13,869  

34,676  

4,018  

156,850  

22,220  

3,978  

2,132  

5,475  

1,187  

  $  

191,842  

  $  

  $  

1,137  

  $  

21,169  

 — 

44,096  

66,402  

10,078  

268  

76,748  

 — 

8  

305,809  

(190,723) 

115,094  
191,842  

  $  

  $  

73,573     
 —    
24,125     
3,712     
101,410     
—    
3,095     
1,311     
4,799     
644     
111,259     

836     
14,798     
4,300     
32,422     
52,356     

8,329     
140     
60,825     

160,259     

2     
19,007     
(128,834)    
(109,825)    
111,259     

   
   
   
   
   
   
          
          
   
   
      
  
   
   
   
  
    
  
    
    
    
  
    
    
     
     
     
     
    
     
     
     
    
     
     
     
     
     
     
     
     
     
    
  
    
     
    
  
    
     
     
     
     
     
     
     
     
     
    
  
    
     
     
     
     
     
     
     
    
  
    
     
    
  
    
     
     
     
    
  
    
     
     
     
     
     
     
     
     
     
MOBILEIRON, INC.  
CONSOLIDATED STATEMENTS OF OPERATIONS    
(In thousands, except per share data )    

Table of Contents  

Revenue  

Perpetual license  

Subscription  

Software support and services  

Total revenue  

Cost of revenue  

Perpetual license  

Subscription  

Software support and services  

Total cost of revenue  

Gross profit  

Operating expenses:  

Research and development  

Sales and marketing  

General and administrative  

Amortization of intangible assets  

Impairment of in-process research and development  

Total operating expenses  

Operating loss  

Other expense-net  

Loss before income taxes  

Income tax expense (benefit)  

Net loss  

Net loss per share, basic and diluted  

Weighted-average shares used to compute net loss per share, basic and diluted  

See accompanying notes to the consolidated financial statements  

67  

Year ended December 31,  

2014  

2013  

2012  

$  

66,816  

$  

69,810  

$  

26,251  

30,227  

35,252  

15,085  

20,679  

5,617  

9,022  

132,295  

105,574  

40,890  

4,448  

5,719  

13,868  

24,035  

108,260  

46,278  

99,870  

22,400  

782  

 —  

169,330  

(61,070) 

302  

3,327  

3,684  

9,489  

16,500  

89,074  

36,400  

68,309  

12,081  

208  

3,925  

120,923  

(31,849) 

396  

(61,372) 

(32,245) 

517  

(61,889) 

(1.30) 

47,517  

$  

$  

252  

(32,497) 

(3.27) 

9,953  

$  

$  

$  

$  

1,930  

2,998  

6,742  

11,670  

29,220  

23,773  

45,979  

7,223  

52  

 —  

77,027  

(47,807) 

137  

(47,944) 

(1,433) 

(46,511) 

(6.04) 

7,696  

   
   
   
   
   
   
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MOBILEIRON, INC.  
CONSOLIDATED STATEMENTS OF CONVERTIBLE PREFERRED STOCK AND STOCKHOLDERS ’ EQUITY (DEFICIT)  
(In thousands, except share and per share data)  

BALANCE—December 31, 2011  

Issuance of common stock for stock option exercises  
Vesting of early exercised stock options and restricted 
stock  
Issuance of Series E preferred stock at $9.9550 per 
share—net of issuance costs of $120  

Acquisition of Push Computing, Inc.  

Acquisition of intellectual property  

Stock-based compensation  

Net loss  

BALANCE—December 31, 2012  

Issuance of common stock for stock option exercises  
Vesting of early exercised stock options and restricted 
stock  
Issuance of Series F preferred stock at $9.9550 per 
share—net of issuance costs of $127  

Stock-based compensation  

Net loss  

BALANCE—December 31, 2013  

Issuance of common stock for stock option exercises  
Vesting of early exercised stock options and restricted 
stock  
Issuance of Series F preferred stock at $9.9550 per 
share—net of issuance costs of $6  

Stock-based compensation  

Conversion of preferred stock for initial public offering  
Issuance of common stock for initial public offering, net 
of issuance costs of $4,076  

Purchase of Averail Corporation  

Net loss  

BALANCE—December 31, 2014  

Total  

   Stockholders'  

Convertible  

Preferred Stock  

Common Stock  

Shares  

   Amount  

Shares  

39,044,391     $  
—      

56,956       
—      

6,724,112     $  
470,534        

   Additional        
   Paid-in  
  Amount     Capital  
  $ 
1  
 —     

  $  
179        

1,678  

  Accumulated    
Deficit  

(49,826)    $ 
—     

—      

—      

1,235,076        

 —     

918        

—     

4,259,145        
333,099        
—      
—      
—      
43,636,635     $  
—      

42,280       
3,316       
—      
—      
—      
102,552       
—      

 —      
476,498        
32,847        
—      
—      
8,939,067     $  
569,096        

 —     
 —     
 —     
 —     
 —     
  $ 
1  
 —     

—      

1,761  

95  

4,284  

—      
8,915     $  
679        

—     
—     
—     
—     
(46,511)      
(96,337)    $ 
 —     

—      

—      

1,500,120        

1  

946        

 —     

5,809,437        
—      
—      
49,446,072     $  
—      

57,707       
—      
—      
160,259       
—      

—      
—      
—      
11,008,283     $  
1,044,087        

 —     
 —     
 —     
  $ 
2  
 —     

 —      
8,467        
 —      
19,007     $  
2,280        

 —     
 —     
(32,497)      
(128,834)    $ 
 —     

—      

—      

1,400,259        

 —     

669        

200,903        
—      

1,994       
—      
(49,646,975)        (162,253)      

—      
—      
49,646,975        

 —     
 —     
5  

 —      
16,749        
     162,248        

 —     

 —     
 —     
 —     

—      
—      
—      
—   $  

—      
—      
—      
—      

12,777,777        
276,463        
—      
76,153,844     $  

1  
 —     
 —     
8  

     102,874        
1,982        
 —      
  $  305,809     $  

 —     
 —     
(61,889)      
(190,723)    $ 

Equity  

(Deficit)  

(48,147)   
179    

918    

—  
1,761    
95    
4,284    
(46,511)   
(87,421)   
679    

947    

 —  
8,467    
(32,497)   
(109,825)   
2,280    

669    

 —  
16,749    
162,253    

102,875    
1,982    
(61,889)   
115,094    

See accompanying notes to the consolidated financial statements  

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MOBILEIRON, INC.  
CONSOLIDATED STATEMENTS OF CASH FLOWS    
(I n thousands)    

Year ended December 31,  
2013  

2012  

2014  

CASH FLOWS FROM OPERATING ACTIVITIES:  

Net loss  

Adjustments to reconcile net loss to net cash used in operating activities:  

Stock-based compensation expense  

Depreciation  

Amortization of intangible assets  

Provision for doubtful accounts  

Impairment of in-process research and development  

Loss on disposal of equipment  

Changes in operating assets and liabilities:  

Accounts receivable  

Other current and noncurrent assets  

Accounts payable  

Accrued expenses and other long-term liabilities  

Deferred revenue  

Net cash used in operating activities  

CASH FLOWS FROM INVESTING ACTIVITIES:  

Purchase of property and equipment  

Purchases of investment securities  

Purchase of Push Computing, Inc.—net of cash acquired  

Purchase of intellectual property  

Net cash used in investing activities  

CASH FLOWS FROM FINANCING ACTIVITIES:  

Amount drawn from revolving line of credit  

Repayments of revolving line of credit  
Proceeds from the issuance of convertible preferred stock-net of cash issuance costs of $6, $127 and $120 in the years ended 
December 31, 2014, 2013 and 2012, respectively  

Proceeds from initial public offering  

Payment of offering costs related to initial public offering  

Proceeds from Employee Stock Purchase Plan  

Proceeds from exercise of stock options  

Net cash provided by financing activities  

NET CHANGE IN CASH AND CASH EQUIVALENTS  

CASH AND CASH EQUIVALENTS—Beginning of period  

CASH AND CASH EQUIVALENTS—End of period  

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION  

Cash paid for income taxes  

SUPPLEMENTAL DISCLOSURES OF NON-CASH INVESTING ACTIVITIES RELATED TO ACQUISITIONS  

Fair value of assets acquired  

Liabilities assumed  

Issuance of preferred and common stock  

Consideration payable  

Less cash acquired  

Cash paid  

  $  

(61,889) 

  $  

(32,497) 

  $  

(46,511)    

      16,749  
2,215  

1,430  

54  
—      
21  

8,467  

1,563  

485  

(67) 

3,925  

—      

4,284     
995     
75     
287     
—   
—   

      (10,605) 
(835) 

(12) 

2,881  
      13,422  
      (36,569) 

(5,996) 

(2,713) 

147  

5,884  

(4,748) 
      (25,550) 

      (10,822)    
(969)    
(365)    
2,392     
27,153     
      (23,481)    

(3,119) 
   (36,104)    

(2,244) 

(1,939)    

   —  

      —  

—      

(650) 
      (39,873) 

(333) 

(30) 

(2,607) 

3,300  

(7,600) 

4,300  

—      

1,994  
      106,950  
(4,076) 

4,280  

      57,707  

—      
—      
—      

2,308  
      107,156  
      30,714  
      73,573  
  $   104,287  

1,031  
      63,038  
      34,881  
      38,692  
  $  
73,573  

  $  

(3,051)    
(396)    
(5,386)    

—   
—   

42,280     
—   
—   
—   
1,521     
43,801     
14,934     
23,758     
38,692     

  $  

  $  

  $  

271  

  $  

168  

  $  

109     

  $  

2,276  

(294) 

(1,982) 

 —      
 —      
 —   $  

 —   $  
 —      
 —      
 —      
 —      
 —   $  

11,428     
(1,642)    
(5,172)    
(363)    
(804)    
3,447     

See accompanying notes to the consolidated financial statement s  

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1. Description of Busines s and Significant Accounting Policies  

Description of Business  

MobileIron, Inc. and its wholly owned subsidiaries, collectively, the “Company”, “we”, “us” or “our”, provides a 

purpose-built mobile IT platform that enables enterprises to manage and secure mobile applications, content and devices while 
providing their employees with device choice, privacy and a native user experience. We were incorporated in Delaware in 
July 2007 and are headquartered in Mountain View, California, with additional sales and support presence in North America, 
Europe, the Middle East, Asia and Australia.  

Initial Public Offering  

In June 2014, we completed our initial public offering, or our IPO, in which we issued and sold 12,777,777  shares of 

common stock, including 1,666,666  million shares of common stock sold pursuant to the full exercise of the underwriters’ 
over-allotment option, at a price of  $9.00  per share. We received aggregate proceeds of  $107.0 million from the sale of 
shares of common stock, net of underwriters’ discounts and commissions, but before deducting offering expenses of 
approximately  $4.1 million. Upon the closing of the initial public offering, all shares of our outstanding convertible preferred 
stock automatically were converted into  49,646,975  shares of common stock.  

Basis of Presentation and Consolidation  

The accompanying audited consolidated financial statements have been prepared in accordance with U.S. generally 

accepted accounting principles, or GAAP, and include the accounts of our wholly owned subsidiaries. Intercompany accounts 
and transactions have been eliminated in consolidation.  

Stock Split  

In May 2014, we amended and restated our amended and restated certificate of incorporation to effect a seven-for-
five reverse stock split of our common stock and convertible preferred stock. On the effective date of the reverse stock split, 
(i) each seven shares of outstanding convertible preferred stock and common stock was reduced to five shares of convertible 
preferred stock and common stock, respectively; (ii) the number of shares of common stock issuable under each outstanding 
option to purchase common stock was proportionately reduced on a seven-for-five basis; (iii) the exercise price of each 
outstanding option to purchase common stock was proportionately increased on a seven-for-five basis; and (iv) corresponding 
adjustments in the per share conversion prices, dividend rates and liquidation preferences of the convertible preferred stock 
were made. All of the share and per share information referenced throughout these consolidated financial statements and notes 
to the consolidated financial statements have been retroactively adjusted to reflect this reverse stock split.  

Foreign Currency Translation  

Our reporting currency is the U.S. dollar. The functional currency of all our international operations is the U.S. 

dollar. All monetary asset and liability accounts are translated into U.S. dollars at the period-end rate, nonmonetary assets and 
liabilities are translated at historical exchange rates, and revenue and expenses are translated at the weighted-average 
exchange rates in effect during the period. Translation adjustments arising are recorded as foreign currency gains (losses) in 
the consolidated statements of operations. We recognized a foreign currency loss of approximately $304,000   $399,000 and 
$146,000 in 2014, 2013 and 2012, respectively, in other expense—net in our consolidated statements of operations.  

Use of Estimates  

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make 

estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the consolidated financial 
statements and the reported amounts of revenue and expenses during the reporting period. These estimates include, but are not 
limited to, revenue recognition, stock-based compensation, goodwill, intangible assets and accounting for income taxes. 
Actual results could differ from those estimates.  

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Concentrations of Credit Risk  

Financial instruments that potentially subject us to a concentration of credit risk consist of cash, money market funds 

and fixed income investments. Although we deposit our cash with multiple financial institutions, our deposits, at times, 
exceed federally insured limits. We invest in fixed income securities that are of high-credit quality. Substantially all of our 
money market funds, or $77.5 million, are held in a single fund that is rated “AAA.”  

We generally do not require collateral or other security in support of accounts receivable. Allowances are provided 
for individual accounts receivable when we become aware of a customer’s inability to meet its financial obligations, such as 
in the case of bankruptcy, deterioration in the customer’s operating results, or change in financial position. If circumstances 
related to customers change, estimates of the recoverability of receivables would be further adjusted. We also consider 
broader factors in evaluating the sufficiency of our allowances for doubtful accounts, including the length of time receivables 
are past due, significant one-time events and historical experience. Activity in our allowance for doubtful accounts was as 
follow:  

Balance as of December 31, 2014  
Balance as of December 31, 2013  
Balance as of December 31, 2012  

Balance at  

Beginning  

of Period  

Bad  

Debt  

   Write-offs,  

Net of  

Expense  

   Recoveries  

Balance at  

End  

of Period  

    $ 
    $ 
    $ 

492    $ 
559    $ 
272    $ 

54    $ 
(67)   $ 
287    $ 

4    $ 
 —    $ 
 —    $ 

550  
492  
559  

One reseller accounted for 22%   (2% as an end customer), 23%   (3% as an end customer) and 17%   (3% as an end 

customer) of total revenue in 2014, 2013 and 2012, respectively. The same reseller accounted for 16% and 12% of net 
accounts receivable as of December 31, 2014 and 2013, respectively.  

A separate reseller accounted for 13% of our net accounts receivable as of December 31, 2013.  

There were no other resellers or end-user customers that accounted for 10% or more as a percentage of our revenue 

or net accounts receivable for any period presented.  

Summary of Significant Accounting Policies  

Revenue Recognition  

We derive revenue principally from software-related arrangements consisting of perpetual software licenses, post-

contract customer support for such licenses, or PCS or software support, including when and if available updates, and 
professional services such as consulting and training services. We also offer our software as term-based licenses and cloud-
based arrangements. In addition, we install our software on servers that we ship to customers.  

We begin to recognize revenue when (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or 

services have been provided, (iii) the sales price is fixed and determinable, and (iv) collection of the related receivable is 
probable. If collection is not considered probable, revenue is recognized only upon collection.  

Signed agreements, including by electronic acceptance, are used as evidence of an arrangement. Delivery is 
considered to occur when we provide a customer with a link and credentials to download our software. Delivery of a hardware 
appliance (an “appliance”) is considered to occur when title and risk of loss has transferred to the customer, which typically 
occurs when appliances are delivered to a common carrier. Delivery of services occurs when performed.  

Prior to January 1, 2013, we had not established vendor specific objective evidence, or VSOE, of fair value for any 
of the elements in our multiple-element arrangements. As of January 1, 2013, we determined that we had sufficient history to 
establish VSOE of fair value for PCS and professional services. Prior to January 1, 2013, we did not have VSOE of fair value 
for our software-related undelivered elements due to limited history of stand-alone sales transactions and inconsistency in 
pricing. We established VSOE of fair value when we had a substantial majority of stand-alone sales transactions of software 
support and services pricing within a narrow pricing band. In our VSOE analysis, we generally  

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include stand-alone sales transactions completed during a rolling 12 month period unless a shorter period is appropriate due to 
changes in our pricing structure.  

We typically enter into multiple-element arrangements with our customers in which a customer may purchase a 

combination of software on a perpetual or subscription license, PCS, and professional services. The professional services are 
not considered essential to the functionality of the software. All of these elements are considered separate units of accounting. 
Our standard agreements do not include rights for customers to cancel or terminate arrangements or to return software to 
obtain refunds.  

We use the residual method to recognize revenue when a perpetual license arrangement includes one or more 

elements to be delivered at a future date provided the following criteria are met: (i) VSOE of fair value does not exist for one 
or more of the delivered items but exists for all undelivered elements, (ii) all other applicable revenue recognition criteria are 
met and (iii) the fair value of all of the undelivered elements is less than the arrangement fee. VSOE of fair value is based on 
the normal pricing practices for those products and services when sold separately by us and contractual customer renewal 
rates for post-contract customer support services. Under the residual method, the fair value of the undelivered elements is 
deferred and the remaining portion of the arrangement fee is recognized as revenue in the period in which it was earned. If 
evidence of the fair value of one or more undelivered elements does not exist, then the revenue is deferred and recognized 
when delivery of those elements occurs, or when fair value can be established, or ratably over the PCS period if the only 
undelivered element is PCS—we refer to these deferred revenue elements as the “Deferred Portion.”  

Revenue from subscriptions to our on premise term licenses, arrangements where perpetual and subscriptions to our 
on premise term licenses are sold together, and subscriptions to our cloud service are recognized ratably over the contractual 
term for all periods presented and are included as a component of subscription revenue within our consolidated statements of 
operations. We refer to arrangements where perpetual and subscriptions to our on premise term licenses are sold together as 
“Bundled Arrangements.”  

Occasionally, we enter into multiple-element arrangements with our customers in which a customer may purchase a 

combination of software on a perpetual or term basis, PCS, professional services, and appliances. We generally provide the 
appliances and software upon the commencement of the arrangement and provide software-related elements throughout the 
support period. We account for appliance-bundled arrangements under the revised accounting standard related to multiple-
element arrangements, Accounting Standard Update, or ASU, No. 2009-13, Multiple Element Arrangements , and determine 
the revenue to be recognized based on the standard’s fair value hierarchy and then determine the value of each element in the 
arrangement based on the relative selling price of the arrangement. Amounts related to appliances are generally recognized 
upon delivery with the remaining consideration allocated to software and software-related elements, which are recognized as 
described elsewhere in this policy.  

Revenue from PCS is recognized ratably over the support term and is included as a component of software support 

and service revenue within the consolidated statements of operations.  

Revenue related to professional services is recognized upon delivery and is included as a component of software 

support and services revenue within the consolidated statements of operations.  

Prior to establishing VSOE of fair value for PCS and professional services on January 1, 2013, we recognized 

revenue for multiple element software and software-related arrangements ratably from the date of service commencement 
over the contractual term of the related PCS arrangement. After January 1, 2013, the deferred revenue related to these 
arrangements continues to be recognized ratably over the remaining contractual term of the PCS arrangement. Approximately 
$5.2  million and $21.1 million of perpetual license revenue in 2014 and 2013, respectively, related to sales made prior to 
January 1, 2013. Approximately $2.1 million and $7.3 million deferred revenue as of December 31, 2014 and 2013, 
respectively, related to sales made prior to January 1, 2013.  

We allocated the revenue from all multiple-element arrangements entered into prior to the establishment of VSOE of 

fair value for our PCS and professional services to each respective revenue caption using our best estimate of value of each 
element based on the facts and circumstances of the arrangements, our go-to-market strategy, price list and discounts from 
price list as applicable. We believe that the allocation between the revenue captions allows for greater transparency and 
comparability of revenue from period to period even though VSOE of fair value may not have existed at that time.  

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Appliance revenue was less than 10% of total revenue for all periods presented and is included as a component of 

perpetual license revenue within the consolidated statements of operations.  

Generally, sales made through resellers are fulfilled to the end customer and processed in the same period. Inventory 

of the licenses held by the resellers was immaterial for all periods presented.  

Shipping charges and sales tax billed to partners are excluded from revenue.  

Sales commissions and other incremental costs to acquire contracts are also expensed as incurred and are recorded in 

sales and marketing expense.  

For all arrangements, any revenue that has been deferred and is expected to be recognized beyond one year is 

classified as long-term deferred revenue in the consolidated balance sheets.  

Cash Equivalents  

We consider all highly liquid investments with an original maturity of three months or less to be cash equivalents. As 

of December 31, 2014 ,   cash and cash equivalents consist ed of cash deposited with banks, money market funds and 
investments that mature within three months of their purchase .   At December 31, 2013, cash and cash equivalents consisted 
of case deposited with bank and money market funds.  

Held-To-Maturity Investments  

We determine the appropriate classification of our fixed income investments at the time of purchase and reevaluate 

their classifications each reporting period. Investments are classified as held-to-maturity since the Company has positive 
intent and the ability to hold the securities to maturity. Held-to-maturity securities are stated at amortized cost.  

Comprehensive Loss  

Comprehensive loss includes all changes in equity (net assets) during a period from non-owner sources. In 2014, 

2013 and 2012, there were no differences between net loss and comprehensive loss. Therefore, the consolidated statements of 
comprehensive loss have been omitted.  

Net Loss per Share of Common Stock  

Basic net loss per common share is calculated by dividing the net loss by the weighted-average number of common 

shares outstanding during the period, without consideration for potentially dilutive securities. Diluted net loss per share is 
computed by dividing the net loss by the weighted-average number of common shares and potentially dilutive securities 
outstanding for the period determined using the treasury-stock and if-converted methods. For purposes of the diluted net loss 
per share calculation, convertible preferred stock, unvested restricted stock and stock options are considered to be potentially 
dilutive securities. Because we have reported a net loss for 2014, 2013 and 2012, the number of shares used to calculate 
diluted net loss per common share is the same as the number of shares used to calculate basic net loss per common share for 
those periods presented because the potentially dilutive shares would have been anti-dilutive if included in the calculation.  

Inventory  

We have appliances (industry standard hardware servers available from multiple vendors) that are available for 

customers to purchase, on which we preinstall our software prior to shipment. Inventory is stated at the lower of cost or net 
realizable value. We value our inventory using the first-in, first-out method. Appropriate consideration is given to 
obsolescence, excessive levels, deterioration and other factors in evaluating net realizable value—such adjustments were not 
material for any period presented. The entire inventory is comprised of finished goods. As of December 31, 2014 and 2013, 
we had inventory of $528,000 and $665,000 , respectively, which is included in prepaid expenses and other current assets in 
the consolidated balance sheets.  

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Software Development Costs Incurred in Connection with Software to be Sold or Marketed  

The costs to develop new software products and enhancements to existing software products are expensed as 

incurred until technological feasibility has been established. We consider technological feasibility to have occurred when all 
planning, designing, coding and testing have been completed according to design specifications. Once technological 
feasibility is established, any additional costs would be capitalized. We believe our current process for developing software is 
essentially completed concurrent with the establishment of technological feasibility, and accordingly, no costs have been 
capitalized.  

Internal Use Software  

We capitalize costs incurred during the application development stage related to our internally used software. Such 

costs are primarily incurred by third-party vendors and consultants. Costs related to preliminary project activities and post-
implementation activities are expensed as incurred. Amounts capitalized in all periods presented were not significant.  

All software development costs incurred in connection with our cloud offering, or SaaS, are also sold or marketed to 

partners or end customers, therefore we start capitalizing costs when technological feasibility is achieved. No costs were 
capitalized in any periods presented as we believe that our current process for developing software is essentially completed 
concurrent with the establishment of technological feasibility.  

Property and Equipment  

Property and equipment are stated at cost. Depreciation is computed using the straight-line method over the 
estimated useful life of the property and equipment, determined to be three years for computers and equipment and software, 
five years for furniture and fixtures, and the lesser of the remaining lease term or estimated useful life for leasehold 
improvements. Expenditures for repairs and software support are charged to expense as incurred. Upon disposition, the cost 
and related accumulated depreciation are removed from the accounts and the resulting gain or loss is reflected as operating 
expenses in the consolidated statements of operations.  

Goodwill and Intangible Assets  

We record the excess of the acquisition purchase price over the fair value of the tangible and identifiable intangible 

assets acquired as goodwill. We perform an impairment test of our goodwill in the third quarter of our fiscal year, or more 
frequently if indicators of potential impairment arise. We have a single reporting unit and consequently evaluate goodwill for 
impairment based on an evaluation of the fair value of the Company as a whole. We record purchased intangible assets at their 
respective estimated fair values at the date of acquisition. Purchased intangible assets are being amortized using the straight-
line method over their remaining estimated useful lives, which range from three to five years. We evaluate the remaining 
useful lives of intangible assets on a periodic basis to determine whether events or circumstances warrant a revision to the 
remaining estimated amortization period.  

We have determined that our intangible assets have not been impaired during the year ended December 31, 2014 . In 

2013, we abandoned an in-process research and development project and recorded a $3.9 million impairment loss.  

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Long-Lived Assets with Finite Lives  

Long-lived assets are reviewed for possible impairment whenever events or circumstances indicate that the carrying 

amount of these assets may not be recoverable. We evaluate the recoverability of each of our long-lived assets, including 
purchased intangible assets and property and equipment, by comparison of its carrying amount to the future undiscounted cash 
flows we expect the asset to generate. If we consider the asset to be impaired, we measure the amount of any impairment as 
the difference between the carrying amount and the fair value of the impaired asset.  

Stock-Based Compensation  

We use the estimated grant-date fair value method of accounting in accordance with Accounting Standards 

Codification, or ASC, Topic 718 Compensation—Stock Compensation . Fair value is determined using the Black-Scholes 
Model using various inputs, including our estimates of expected volatility, term and future dividends. We estimated the 
forfeiture rate in 2014 and 2013 based on our historical experience for annual grant years where the majority of the vesting 
terms have been satisfied. We recognize compensation costs for awards with service and performance vesting conditions on 
an accelerated method over the requisite service period of the award. For stock options or restricted stock grants with no 
performance condition, we recognize compensation costs on a straight-line basis over the requisite service period of the 
award, which is generally the vesting term of four years.  

Research and Development  

Research and development, or R&D, costs are charged to expense as incurred.  

Advertising  

Advertising costs are expensed and included in sales and marketing expense when incurred. Advertising expense in 

2014, 2013 and 2012 was $526,000 ,   $560,000 and $361,000 , respectively.  

Income Taxes  

We account for income taxes in accordance with ASC Topic 740, Income Taxes , under which deferred tax liabilities 

and assets are recognized for the expected future tax consequences of temporary differences between financial statement 
carrying amounts and the tax basis of assets and liabilities and net operating loss and tax credit carryforwards. Valuation 
allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  

We use a recognition threshold and measurement attribute for the financial statement recognition and measurement 
of a tax position taken or expected to be taken in a tax return. A tax position is recognized when it is more likely than not that 
the tax position will be sustained upon examination, including resolution of any related appeals or litigation processes. A tax 
position that meets the more-likely-than-not recognition threshold is measured at the largest amount of benefit that is greater 
than 50% likely of being realized upon ultimate settlement with a taxing authority. The standard also provides guidance on 
derecognition of tax benefits, classification on the balance sheet, interest and penalties, accounting in interim periods, 
disclosure and transition.  

Recent Accounting Pronouncements  

From time to time, new accounting pronouncements are issued by the Financial Accounting Standards Board, or 

FASB, or other standard setting bodies and adopted by us as of the specified effective date. Unless otherwise discussed, the 
impact of recently issued standards that are not yet effective will not have a material impact on our financial position or results 
of operations upon adoption.  

In May 2014, the FASB, jointly with the International Accounting Standards Board, issued a comprehensive new 
standard on revenue recognition from contracts with customers. The standard’s core principle is that a reporting entity will 
recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to 
which the entity expects to be entitled in exchange for those goods or services. In applying this new guidance to contracts 
within its scope, an entity will: (1) identify the contract(s) with a customer, (2) identify the performance obligations in the 
contract, (3) determine the transaction price, (4) allocate the transaction price to the performance obligations in the contract, 
and (5) recognize revenue when (or as) the entity satisfies a performance obligation. Additionally, this new guidance will 
require significantly expanded disclosures about revenue recognition.  

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Provisions of this new standard are effective for annual reporting periods (including interim reporting periods within those 
annual periods) beginning after December 15, 2016. Early adoption is not permitted. Entities have the option of using either a 
full retrospective or a modified retrospective approach to adopt this new guidance. We are currently evaluating the potential 
effect on our consolidated financial statements from adoption of this standard.  

2. Significant Balance Sheet Components  

Property and Equipment —Property and equipment at December 31, 2014 and 2013 consisted of the following (in 

thousands):  

Computers and appliances  
Purchased software  
Furniture and fixtures  
Leasehold improvements  
Total property and equipment  
Accumulated depreciation and amortization  

Total property and equipment—net  

As of December 31,  

2014  

2013  

     $ 

    $ 

6,405       $ 
1,698     
182     
717     
9,002     
(5,024)    
3,978      $ 

4,265     
856     
176     
689     
5,986     
(2,891)    
3,095     

Accrued Expenses —Accrued expenses at December 31, 2014 and 2013 consisted of the following (in thousands):  

Accrued commissions  
Accrued vacation  
Employee Stock Purchase Plan liability  
Other accrued payroll-related expenses  
Liability for early exercised stock options (Note 10)  
Other accrued liabilities  
Total accrued expenses  

As of December 31,  

2014  

2013  

6,199     $ 
3,589       
4,280       
2,231       
294       
4,576       
21,169     $ 

6,703    
2,543    
—   
1,309    
938    
3,305    
14,798    

  $ 

  $ 

Deferred Revenue —Current and noncurrent deferred revenue at December 31, 2014 and 2013 consisted of the 

following (in thousands):  

Perpetual license  
Subscription  
Software support  
Professional services  

Total current and noncurrent deferred revenue  

As of December 31,  

2014  

2013  

3,045     $ 
19,981       
29,213       
1,935       
54,174     $ 

8,589    
10,600    
19,868    
1,694    
40,751    

  $ 

  $ 

Included in deferred perpetual license revenue is $2.1 million and $7.3 million at December 31, 2014 and 2013, 
respectively, of revenue deferred for multiple element software license arrangements billed prior to January 1, 2013 for  

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which we did not recognize revenue immediately due to lack of VSOE of fair value for software support and services. See 
Note 1 entitled “Description of Business and Significant Accounting Policies” in Item 8, “Financial Statements and 
Supplementary Data,” of Part II of this Annual Report on Form 10-K.  

3 . Fair Value Measurement  

With the exception of our held-to-maturity fixed income investments, we report financial assets and liabilities and 
nonfinancial assets and liabilities that are recognized or disclosed at fair value in the consolidated financial statements on a 
recurring basis in accordance with ASC 820 (formerly FASB Statement No. 157, Fair Value Measurements ). ASC 820 
defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly 
transaction between market participants at the measurement date. When determining the fair value measurements for assets 
and liabilities, which are required to be recorded at fair value, we consider the principal or most advantageous market in 
which we would transact and the market-based risk measurements or assumptions that market participants would use in 
pricing the asset or liability, such as inherent risk, transfer restrictions and credit risk.  

ASC 820 also establishes a fair value hierarchy, which prioritizes the inputs to valuation techniques used to measure 

fair value into three levels. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest 
level of input that is available and significant to the fair value measurement. ASC 820 establishes and prioritizes three levels 
of inputs that may be used to measure fair value:  

(cid:1)   Level 1—Inputs are unadjusted quoted prices in active markets for identical assets or liabilities.  
(cid:1)   Level 2—Inputs are quoted prices for similar assets and liabilities in active markets or inputs other than quoted 
prices that are observable for the assets or liabilities, either directly or indirectly through market corroboration, 
for substantially the full term of the financial instruments.  

(cid:1)   Level 3—Inputs are unobservable inputs based on our own assumptions used to measure assets and liabilities at 

fair value. The inputs require significant management judgment or estimation.  

Our financial assets that are carried at fair value include cash and money market funds. We had no financial 

liabilities, or nonfinancial assets and liabilities that were required to be measured at fair value on a recurring basis, or that 
were measured at fair value as of December 31, 2014 or December 31, 2013.  

Our financial instruments measured at fair market value as of December 31, 2014 and 2013 were as follows:  

Money market funds  
Corporate debt securities  
Commercial paper  
Securities and obligations of U.S. government agencies  

Total  

Money market funds  
Total  

77  

      Level 1        

As of December 31, 2014  
Level 2  

      Level 3  

Total  

  $  77,522     $  
 —      
 —      
 —      
  $  77,522     $  

(In thousands)  
 —   $  
19,738        
16,393        
13,636        
49,767     $  

77,522    
 —   $  
19,738    
 —      
16,393    
 —      
 —      
13,636    
 —   $   127,289    

As of December 31, 2013  

      Level 1        

Level 2  

      Level 3  

      Total  

  $  52,901     $  
  $  52,901     $  

(In thousands)  
 —     $  
 —     $  

 —     $  52,901    
 —     $  52,901    

  
 
   
   
   
   
   
   
   
   
   
   
   
  
   
        
         
         
          
  
   
     
  
   
    
   
      
   
      
   
       
   
  
   
  
  
    
    
    
   
        
      
   
      
   
         
  
   
  
  
   
  
   
    
   
   
   
   
   
   
   
      
   
  
   
  
  
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4 . Investments  

Our portfolio of fixed income securities consists of commercial paper, corporate debt securities and securities and 
obligations of U.S. government agencies. All our investments in fixed income securities are classified as held-to-maturity. 
These investments are carried at amortized cost.  

Our investments in fixed income securities as of December 31, 2014 were as follows:  

As of December 31,  

2014  

(In thousands)  

Amortized  

cost  

Gains  

Losses  

Corporate debt securities  
Commercial paper  
Securities and obligations of U.S. government 
agencies  
Total  

  $  

  $  

19,756     $  
16,391        

13,641        
49,788     $  

3     $  
2        

2        
7     $  

The following table summarizes the balance sheet classification of our investments:  

Cash equivalents  
Short-term investments  
Long-term investments  
Total investments  

Fair  

Value  

(21)    $  
 —      

(7)       
(28)    $  

19,738     
16,393     

13,636     
49,767     

    As of December 31,     
2014  

(In thousands)  

   $ 

  $ 

13,699    
13,869    
22,220    
49,788    

The gross amortized cost and estimated fair value of our held-to-maturity investments at December 31, 2014 by 
contractual maturity are shown below. Actual maturities may differ from contractual maturities because the issuers of the 
securities may have the right to prepay obligations without prepayment penalties.  

As of December 31,  

2014  

(In thousands)  

Due in one year or less  
Due after one year through five years  

Total  

Gross  
    Amortized      
Cost  
  $  27,568  
     22,220  
  $  49,788  

Fair  

Value  

  $  

  $  

27,565    
   22,202    
49,767    

We monitor our investment portfolio for impairment on a periodic basis. In order to determine whether a decline in 
fair value is other-than-temporary, we evaluate, among other factors: the duration and extent to which the fair value has been 
less than the carrying value; our financial condition and business outlook, including key operational and cash flow metrics, 
current market conditions and future trends in our industry; our relative competitive position within the industry; and our 
intent and ability to retain the investment for a period of time sufficient to allow for any anticipated recovery in fair value. A 
decline in the fair value of the security below amortized cost that is deemed other-than-  

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temporary is charged to earnings, resulting in the establishment of a new cost basis for the affected securities. In 2014, we had 
an insignificant amount of un realized gains or losses, and we did not recognize any other-than-temporary impairments .  

5. Acquisitions  

In November 2014, we purchased developed technology for $650,000 to enhance our product portfolio, which we 

capitalized in intangible assets—net on the accompanying balance sheet and expect to amortize on a straight-line basis over its 
estimated useful life of three years.  

In April 2014, we completed the acquisition of certain assets of Averail Corporation, or Averail, a privately-held 
content security-oriented software company, for 276,463  shares of common stock and the assumption of certain liabilities. 
The assets acquired will provide additional features in our Docs@Work product. Included in the total, 43,612 shares are 
subject to a holdback provision for standard representations and warranties and will be held in escrow for 18 month from the 
date of acquisition. The aggregate purchase price of the transaction was approximately $2.0 million, net of liabilities assumed. 
In connection with this acquisition, 103,231 of these shares were distributed to entities affiliated with Storm Ventures, and 
103,232 of these shares were issued to entities affiliated with Foundation Capital, subject to certain holdback provisions. The 
Storm Ventures entities and the Foundation Capital entities each collectively hold more than 5% of our capital stock. In 
addition, Tae Hea Nahm, an affiliate of Storm Ventures, serves on our board of directors and was a director of Averail prior to 
its acquisition. The aggregate value of the securities issued to our investors was approximately $1.5 million.  

The total consideration for this transaction was approximately $2.0 million and consisted of the following (in 

thousands except share data):  

Common stock issued (232,854 shares)  
Holdback common stock (43,612 shares)  
Total consideration  

      $  1,670    
312    
    $  1,982    

Transaction costs associated with the acquisition were $167,000 , all of which we expensed in 2014, and are included 

in general and administrative expense .    

We accounted for the Averail acquisition as a business combination. The assets acquired and liabilities assumed were 

recorded at fair market value. The excess of the purchase price over the fair value of the net tangible and identifiable 
intangible assets acquired was recorded as goodwill. The goodwill generated from this business combination was primarily 
related to value placed on the employee workforce and expected synergies. Goodwill for all acquisitions is not amortized and 
is not deductible for tax purposes.  

The purchase price was allocated as follows (in thousands):  

Technology – intangible asset  
Goodwill  
Liabilities assumed  
Net assets acquired  

     $  1,600    
676    
     (294)   
  $  1,982    

The technology intangible asset is being amortized on a straight-line basis over a period of four  years and is 
reported, net of accumulated amortization, in the accompanying consolidated balance sheet as of December 31, 2014. 
Amortization expense related to the intangible asset was $300,000 in 2014 and was included in cost of revenue.  

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In October 2012, we acquired all of the issued and outstanding securities of Push Computing, Inc., or Push, a 
privately held provider of advanced device management and security functionality that, combined with the Company’s 
existing and in-process solutions, was expected to provide enhanced security to customers.  

The total consideration for this transaction was approximately $9.3 million and consisted of the following (in 

thousands except share data):  

Cash consideration paid at closing  
Common stock issued (476,498 shares)  
Series E preferred stock issued at closing (333,099 shares)  
Holdback based on standard representations and warranties  
Total consideration  

     $ 3,855    
    1,761    
    3,316    
     333    
  $ 9,265    

Transaction costs associated with the acquisition were $222,000 , all of which the Company expensed in 2012, and 

are included in general and administrative expense.  

We accounted for the Push acquisition under the acquisition method of accounting as a business combination. The 

excess of the purchase price over the fair value of the net tangible and identifiable intangible assets acquired was recorded as 
goodwill. The goodwill generated from the business combination was primarily related to value placed on the employee 
workforce and expected synergies. The purchase price was allocated as follows (in thousands):  

Cash  
Other current assets  
Intangible assets:  
Noncompete  
In-process research and development  
Goodwill  
Deferred tax liability  
Net assets acquired  

     $  804    
28    

     1,042    
     3,925    
     4,799    
    (1,333)   
  $  9,265    

As part of the acquisition accounting, we established a deferred income tax liability of $1.3 million to reflect the tax 

effect of the temporary difference between the $5.0  million in fair value assigned to intangible assets acquired and their tax 
bases. Concurrently, we released the valuation allowance on the deferred income tax liability and recognized a $1.3  million 
benefit to income tax expense. Intangible assets were initially being amortized over a weighted-average period of five  years. 
The intangible assets acquired are reported, net of accumulated amortization, in the accompanying consolidated balance sheets 
as of December 31, 2014 and 2013. Amortization expense related to the acquired intangible assets for 2014, 2013 and 2012 
was $782,000 ,   $208,000 and $52,000 , respectively, all of which was included as a separate component of operating 
expenses. We initially capitalized the IP R&D with the expectation that it would be amortized to cost of revenue when the 
underlying projects were complete. In 2013, we abandoned the IP R&D intangible project and recorded a $3.9 million 
impairment loss in 2013. Later, in conjunction with the termination of the employees subject to the noncompete agreements, 
we reduced the remaining life of the noncompete covenants intangible asset. The net book value of all intangible assets at 
December 31, 2014 is zero.  

In addition to the purchase consideration, we granted certain restricted stock and retention bonuses which were 

accounted for as post-acquisition compensation.  

In April 2012, we acquired all of the issued and outstanding securities of Forgepond Inc., or Forgepond, a privately 

held company which was developing mobile application security functionality. The total fair value of this  

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transaction was $829,000 and was paid for with $396,000 in cash, 32,847  shares of common stock, and $30,000 of cash paid 
in April 2013. The fair value recorded relates to definite-lived intangible assets, which consist of developed technology, and a 
deferred income tax liability of $309,000 to reflect the tax effect of the temporary difference between the fair value assigned 
to intangible asset acquired and its tax basis. We released the valuation allowance on the deferred income tax liability and 
recognized a $309,000 benefit to income tax expense. We accounted for the Forgepond purchase as an asset acquisition as 
Forgepond’s sole activities were coding and development of the security application, which was at an early stage. The overall 
weighted-average life of the identified intangible assets acquired in these purchases was three  years. These identifiable 
intangible assets are being amortized on a straight-line basis over their estimated useful lives, as a component of perpetual 
license cost of revenue.  

In addition to the purchase consideration, we granted certain restricted stock and retention bonuses which were 

accounted for as post-acquisition compensation.  

Pro forma results of operations for the acquisitions completed have not been presented because the effects of the 

acquisitions, individually and in the aggregate, were not material to our financial results.  

6 . Goodwill and Intangibles  

The following table reflects intangible assets subject to amortization as of December 31, 2014 and 2013 (in 

thousands):  

As of December 31, 2014  

In-process research and development  
Noncompete covenants  
Technology  
Total  

   Net Book     

  Gross Carrying   Accumulated     
   Amount  
  $ 

  Amortization   Impairment    Value  
 —    
 —    $  (3,925)   $ 
 —    
 —      
 —       2,132    
(1,990)   $  (3,925)   $  2,132    

(1,042)     
(948)     

3,925    $ 
1,042      
3,080      
8,047    $ 

  $ 

As of December 31, 2013  

In-process research and development  
Noncompete covenants  
Technology  
Total  

  $ 

  $ 

     Gross Carrying      Accumulated           

Amount  

     Net Book   
  Amortization    Impairment     Value     
—   $   (3,925)    $  —  
—      782    
(260)       
(300)       
—      529    
(560)    $   (3,925)    $  1,311    

3,925     $ 
1,042       
829       
5,796     $ 

Amortization of the technology intangible assets was recorded in cost of revenue.  

The weighted average remaining life of our intangible assets on December 31, 2014 was 2.8 years.  

Estimated remaining intangible assets amortization expense for the next five years as follows (in thousands):  

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Year  
2015  
2016  
2017  
2018  
2019  
Total  

    $  

    $  

870    
617    
545    
100    
 —    
2,132    

At December 31, 2014, 2013 and 2012, the carrying value of goodwill was as follows (in thousands):  

Balance , December 31, 2012  
Additions  
Balance , December 31, 2013  
Additions  
Balance, December 31, 2014  

7. Line of Credit  

     $ 4,799    
 —    
  4,799    
   676    
    $ 5,475    

In August 2012, we entered into a $10.0  million revolving line of credit with a financial institution. The revolving 
line of credit can be used to (a) borrow for working capital and general business requirements, (b) issue letters of credit, and 
(c) enter into foreign exchange contracts. Amounts borrowed accrue interest at a floating-per-annum rate equal to the greater 
of (1) the prime rate plus 1% or (2)  4.25% . A default interest rate shall apply during an event of default at a rate per annum 
equal to 5% above the otherwise applicable interest rate. The line of credit is collateralized by substantially all of our assets, 
except intellectual property, and requires us to comply with working capital, net worth and other nonfinancial covenants, 
including limitations on indebtedness and restrictions on dividend distributions, among others, and the borrowing capacity is 
limited to eligible accounts receivable.  

In December 2013, we amended the revolving line of credit with the same financial institution to increase the 

potential borrowing capacity to $20.0 million and extend the maturity date to August 2015. All other material terms and 
conditions remained the same with the exception of the added requirement that we maintain an adjusted quick ratio (defined 
as the ratio of current assets to current liabilities minus deferred revenue) of at least 1.15 .    

There were no outstanding amounts under the line of credit at December 31, 2014 and $4.3  million outstanding at 

December 31, 2013. As of December 31, 2014 and 2013, we were in compliance with all financial covenants.  

8. Preferred Stock  

As of the consummation of our IPO in June 2014, all shares of our issued and outstanding convertible preferred stock 

were automatically converted into 49,646,975 shares of common stock.  

We amended and restated our certificate of incorporation in June 2014 to authorize the future issuance of up to 

10,000,000 shares of convertible preferred stock. No shares of convertible preferred stock were issued and outstanding as of 
December 31, 2014.  

In January 2014, we issued 200,903  shares of Series F for net cash proceeds of $2.0  million.  

In August, September and December 2013, we issued 5,809,437 shares of Series F for net cash proceeds of $57.7 

million.  

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In May, June and October 2012, we issued 4,259,145  shares of Series E for net cash proceeds of $42.3  million. In 

October 2012, we issued 333,099  shares of Series E to former Push debt holders as part of the consideration for the 
acquisition of Push.  

As of December 31, 2013, we classified our convertible preferred stock outside of stockholders’ deficit because the 

shares were considered effectively redeemable upon a deemed liquidation event. During the periods presented, we did not 
adjust the carrying value of the convertible preferred stock to the deemed liquidation value of such shares as a qualifying 
liquidation event was not probable.  

The following table summarizes information regarding our convertible preferred stock by class immediately prior to 

the IPO (in thousands, except share and per share data) :    

Series A  
Series B  
Series C  
Series D  
Series E  
Series F  
Total  

Shares  

   Per share     Aggregate        
  liquidation    liquidation      Carrying     

value  

   Authorized    Outstanding    preference     preference     
   18,604,666    13,289,037     $   0.70     $   9,302     $   9,222    
   0.95         10,977         10,929    
   16,225,758    11,589,825     
   1.79         17,000         16,860    
   13,281,250     9,486,602     
   4.27         20,000         19,945    
    6,550,505     4,678,927     
   9.96         45,716         45,596    
    6,429,159     4,592,244     
   9.96         59,833         59,701    
    8,414,493     6,010,340     
     $  162,828     $  162,253    
   69,505,831    49,646,975     

The following table summarizes our convertible preferred stock by class as of December 31, 2013 (in thousands, 

except share and per share data):  

Shares  

   Per share     Aggregate      
  liquidation    liquidation     Carrying     

value  

      Authorized       Outstanding       preference      preference      
   18,604,666     13,289,037     $  0.70     $  9,302     $  9,222    
   16,225,758     11,589,825        0.95        10,977        10,929    
   13,281,250      9,486,602        1.79        17,000        16,860    
    6,550,505      4,678,927        4.27        20,000        19,945    
    6,429,159      4,592,244        9.96        45,716        45,596    
    8,414,493      5,809,437        9.96        57,833        57,707    
     $ 160,828     $ 160,259    
   69,505,831     49,446,072       

Series A  
Series B  
Series C  
Series D  
Series E  
Series F  
Total  

9. Common Stock  

We were authorized to issue 300,000,000 and 111,390,000 shares of common stock with a par value of $0.0001 per 

share as of December 31, 2014 and 2013, respectively. Each share of common stock is entitled to one vote. The holders of 
common stock are also entitled to receive dividends f rom funds available , when and if declared by the board of directors, 
subject to the approval and priority rights of holders of all classes of preferred stock outstanding.  

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As of December 31, 2014 and 2013, we reserved shares of common stock for issuance as follows:  

As of December 31,  

2014  

2013  

Conversion of preferred stock  
Options outstanding  

Unvested restricted stock units outstanding  
Unvested restricted stock outstanding  

Unvested early exercised stock options  
Shares available for grant under Equity Incentive Plan  
Shares available for purchase under Employee Stock Purchase Plan  

Total  

10. Share Based Awards  

2008 Plan  

— 49,446,072  
13,330,882  
 —  

1,918,620  
465,260  

2,085,338  
—
67,246,172  

16,435,568  

478,789  
93,805  
117,187  

7,392,158  
2,071,428  
26,588,935  

In 2008, our board of directors approved the adoption of the 2008 Stock Plan, or the 2008 Plan. As of December 31, 

2013, a total of 2,085,338  shares were available for issuance under the 2008 Plan.  

The 2008 Plan, which expired on June 12, 2014, provided for the grant of incentive and nonstatutory stock options to 

employees, nonemployee directors and consultants of the Company. Options granted under the 2008 Plan generally become 
exercisable within three to four years following the date of grant and expire 10  years from the date of grant. When options are 
subject to our repurchase right, we may buy back any unvested shares at their original exercise price in the event of an 
employee’s termination prior to full vesting.  

Our 2008 Plan was terminated following the date our 2014 Equity Incentive Plan, or the 2014 Plan, became 
effective. Any outstanding stock awards under our 2008 Plan will continue to be governed by the terms of our 2008 Plan and 
applicable award agreements.  

2014 Equity Incentive Plan  

Our board of directors adopted our 2014 Plan on April 17, 2014, and our stockholders subsequently approved the 

2014 Plan on May 27, 2014. The 2014 Plan became effective on the date that our registration statement was declared effective 
by the SEC. The 2014 Plan is the successor to and continuation of our 2008 Plan. Upon the effective date of the 2014 Plan, no 
further grants can be made under our 2008 Plan.  

Our 2014 Plan provides for the grant of incentive stock options, or ISOs, within the meaning of Section 422 of the 

Internal Revenue Code, or the Code, to our employees and our parent and subsidiary corporations’ employees, and for the 
grant of nonstatutory stock options, or NSOs, stock appreciation rights, restricted stock awards, restricted stock unit awards, 
performance-based stock awards, and other forms of equity compensation to our employees, directors and consultants. 
Additionally, our 2014 Plan provides for the grant of performance cash awards to our employees, directors and consultants.  

The initial number of shares of our common stock available to be issued under our 2014 Plan was 8,142,857 , which 

number of shares will be increased by any shares subject to stock options or other stock awards granted under the 2008 Plan 
that would have otherwise returned to our 2008 Plan (such as upon the expiration or termination of a stock award prior to 
vesting), not to exceed 16,312,202 .    

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Additionally, the number of shares of our common stock reserved for issuance under our 2014 Plan will 

automatically increase on January 1 of each year, beginning on January 1, 2015 and continuing through and including 
January 1, 2024, by 5% of the total number of shares of our capital stock outstanding on December 31 of the preceding 
calendar year, or a lesser number of shares determined by our board of directors.  

Shares issued under our 2014 Plan will be authorized but unissued or reacquired shares of our common stock. Shares 

subject to stock awards granted under our 2014 Plan that expire or terminate without being exercised in full, or that are paid 
out in cash rather than in shares, will not reduce the number of shares available for issuance under our 2014 Plan. 
Additionally, shares issued pursuant to stock awards under our 2014 Plan that we repurchase or that are forfeited, as well as 
shares used to pay the exercise price of a stock award or to satisfy the tax withholding obligations related to a stock award, 
will become available for future grant under our 2014 Plan.  

2014 Employee Stock Purchase Plan  

Our board of directors adopted our 2014 Employee Stock Purchase Plan, or ESPP, on April 17, 2014, and our 
stockholders subsequently approved the ESPP on May 27, 2014. The ESPP became effective immediately upon the execution 
and delivery of the underwriting agreement related to our IPO. The purpose of the ESPP is to secure the services of new 
employees, to retain the services of existing employees and to provide incentives for such individuals to exert maximum 
efforts toward our success and that of our affiliates. The ESPP is intended to qualify as an “employee stock purchase plan” 
within the meaning of Section 423 of the Code. The ESPP permits eligible employees to purchase our common stock through 
payroll deductions, which may not exceed 15% of the employee’s total compensation. Stock may be purchased under the plan 
at a price equal to 85% of the fair market value of our common stock on either the first day of the offering or the last day of 
the applicable purchase period, whichever is lower.  

The initial number of shares of our common stock available to be issued under our ESPP was 2,071,428 shares. 

Additionally, the number of shares of our common stock reserved for issuance under our ESPP will increase automatically 
each year, beginning on January 1, 2015 and continuing through and including January 1, 2024, by the lesser of (i)  1% of the 
total number of shares of our common stock outstanding on December 31 of the preceding calendar year; (ii)  2,142,857 
shares of common stock; or (iii) such lesser number as determined by our board of directors. Shares subject to purchase rights 
granted under our ESPP that terminate without having been exercised in full will not reduce the number of shares available for 
issuance under our ESPP.  

We recorded approximately $4.2 million of stock-based compensation in 2014 related to our ESPP. We did not 

record any stock-based compensation expense related to our ESPP in 2013 .    

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Stock Plan Activity  

Restricted Stock and Restricted Stock Units  

Restricted stock activity in 2012, 2013 and 2014 was as follows:  

Unvested, December 31, 2011  
Granted  

Vested  
Unvested, December 31, 2012  
Granted  
Vested  

Unvested, December 31, 2013  
Granted  
Vested  
Cancelled/Forfeited  

Unvested, December 31, 2014  

Restricted Stock  

Time - and -  

Time - based   performance based 

Total  

shares  

shares  

shares  

—

1,586,159  
(125,746) 
1,460,413  

—
(573,695) 

886,718  

16,294  
(491,313) 
(350,440) 
61,259  

—

—

1,348,825  
(69,913) 
1,278,912  

—
(247,010) 

1,031,902  
 —  

(586,204) 
(413,152) 
32,546  

2,934,984  
(195,659) 
2,739,325  

—
(820,705) 

1,918,620  

16,294  
(1,077,517) 
(763,592) 
93,805  

For stock-based compensation expense, we measure the value of the restricted stock based on the fair value of our 

common stock on the date of grant. Our restricted stock grants may be subject to service only or service and performance-
based vesting conditions. We expense the fair value of restricted stock grants with service only vesting conditions on a 
straight-line basis over the vesting period of the awards.  

For shares subject to service and performance conditions, we evaluate the probability of meeting the vesting 
conditions at the end of each reporting period to determine how much compensation expense to record. We amortize the fair 
value, net of estimated forfeitures, as stock-based compensation expense using the graded vesting method over the vesting 
periods of the awards. To the extent that actual results or updated estimates differ from our original estimates, the cumulative 
effect on current and prior periods of those changes will be recorded in the period those estimates are revised. In May 2014, in 
conjunction with the termination of certain employees, we accelerated the vesting of and repurchased or cancelled shares of 
restricted stock. The stock-based compensation expense recorded in 2014 includes the remaining compensation expense 
associated with those shares as well as expense of $401,000 associated with the modification of the awards. As of December 
31, 2014, performance conditions associated with the remaining unvested restricted stock awards subject to service and 
performance conditions have been met.  

In 2014 we began granting restricted stock units under our 2014 Plan. For stock-based compensation expense, we 
measure the value of the restricted stock units based on the fair value of our common stock on the date of grant. In 2014 we 
recorded approximately $307,000 in compensation expense related to the restricted stock units. Our restricted stock unit 
grants are subject to service conditions and we expense the fair value of those shares on a straight-line basis over their vesting 
periods.  

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Our restricted stock unit activity for 2014 was as follows:  

Unvested, December 31, 2013  

Granted  
Vested  
Cancelled/Forfeited  

Unvested, December 31, 2014  

Stock Options  

Restricted Stock Units  

    Weighted-  
Average  
    Grant Date  
      Fair Value  

    Number of  

Shares  

 —  
480,456  
 —  
(1,667) 
478,789  

  $ 

  $ 

 —  
9.45  
 —  
9.18  
9.45  

Stock option activity under the 2008 Plan and 2014 Plan in 2012, 2013 and 2014 was as follows:  

Options Outstanding  

Number of  
Shares  

Available for  Number of 

Weighted-  
Average  
Remaining  
Contractual  
Exercise Price  Term (Years) 

Weighted-  
Average  

Aggregate  
Intrinsic  
Value  
(In thousands) 
Aggregate  

Balance—December 31, 2011  

Authorized  
Granted  
Exercised(1)  
Canceled  
Repurchased  

Balance—December 31, 2012  

Authorized  
Granted  
Exercised(1)  
Canceled  
Repurchased  

Balance—December 31, 2013  

Authorized  
Stock options granted  
Restricted stock units granted  
Exercised(1)  
Stock options canceled  
Restricted stock units canceled  
Repurchased  

Balance—December 31, 2014  

Vested and exercisable—December 
31, 2013  
Vested and expected to vest(2)—
December 31, 2013  
Vested and exercisable—December 
31, 2014  
Vested and expected to vest(2)—
December 31, 2014  

Issuance  

Shares  
7,022,187   $  
 —  
5,465,508  
(1,110,941) 
(425,837) 
 —  

44,141  
5,428,571  
(5,465,508) 
 —  
425,837  
141,556  
574,597   10,950,917   $  

4,478,151  
(4,891,242) 
 —  
1,815,795  
108,037  

 —  
4,891,242  
(695,482) 
(1,815,795) 
 —  

2,085,338   13,330,882   $  
9,913,915  
(5,373,131) 
(480,456) 
 —  
1,178,737  
1,667  
66,088  

 —  
5,373,131  
 —  
(1,089,708) 
(1,178,737) 
 —  
 —  

7,392,158   16,435,568   $  

4,864,864  

12,244,397  

7,190,559  

15,523,503  

87  

9.15   $  

4,491  

8.78   $  

17,329  

8.38   $  

38,339  

1.11  

3.25  
1.41  
2.06  

2.11  

4.33  
1.72  
2.55  

2.90  

6.97  

2.27  
4.55  

4.15  

7.83   $  

95,791  

$  

$  

$  

$  

19,378  

35,615  

54,031  

92,061  

   
   
   
   
       
          
   
   
   
   
   
   
      
   
   
   
     
   
   
     
   
     
   
     
   
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(1)  
(2)   Options expected to vest are net of an estimated forfeiture rate.  

Includes early exercises of 42,772 ,   126,386 , and 640,407 in 2014, 2013 and 2012, respectively.  

Additional information regarding options outstanding at December 31, 2014 is as follows :    

Range of exercises  

$0.04 — $1.75  

$2.90 — $3.70  

$3.77 — $4.55  

$5.77 — $7.17  

$7.35 — $12.05  

Outstanding at December 31, 2014  

   Options Exercisable  

Options Outstanding  
   Weighted-       
   Average  
   Remaining      Weighted-     

   Weighted-  
  Number of    Average  

  Number of    Contractual      Average  
      Shares        Term (Years)      Exercise Price       Shares        Exercise Price      
1.05     
    4,312,078     
3.59     
    3,300,898     
4.33     
    3,823,417     
6.16     
    3,659,955     
8.10     
    1,339,220     
2.45     
   16,435,568     

1.12      3,831,045     $ 
3.60      1,913,928       
4.38      1,198,509       
241,162       
6.17     
9.13     
5,915       
4.15      7,190,559     $ 

5.82     $ 
7.53       
8.54       
9.06       
9.64       
7.83     $ 

The aggregate pretax intrinsic value of vested options exercised in 2014, 2013 and 2012 was $5.4 million, $1.8 

 million and $1.2  million, respectively. The intrinsic value is the difference between the estimated fair value of the 
Company’s common stock at the date of exercise and the exercise price for in-the-money options. The aggregate fair value of 
shares vested in 2014, 2013 and 2012 was $ 6.6 million, $4.2 million and $1.5  million, respectively. The weighted-average 
grant-date fair value of options granted in 2014, 2013 and 2012 was $4.09 ,   $2.46 and $1.64 per share, respectively.  

Our stock-based compensation expense was recorded in the following cost and expense categories (in thousands):  

Contra-revenue  
Cost of revenue  
Research and development  
Sales and marketing  
General and administrative  

Total  

Determining Fair Value of Stock Options  

Year ended December 31,  

2014  

2013  

2012  

123       $ 

78       $  —   
     $ 
173     
327     
        1,353     
   2,565     
   5,238     
        5,980     
   1,063     
   1,893     
        5,930     
        3,363     
483     
931     
    $ 16,749      $  8,467      $  4,284     

The fair value of each grant of stock options was determined by us using the methods and assumptions discussed 

below. Each of these inputs is subjective and generally requires significant judgment to determine.  

Expected Term— The expected term of stock options represents the weighted-average period the stock options are 
expected to be outstanding. For option grants that are considered to be “plain vanilla”, we have opted to use the 
simplified method for estimating the expected term as provided by the Securities and Exchange Commission. The 
simplified method calculates the expected term as the average of time-to-vesting and the contractual life of the options.  

Expected Volatility— The expected stock price volatility assumption was determined by examining the historical 
volatilities of a group of industry peers, as we did not have any trading history for our common stock. We will continue 
to analyze our historical stock price volatility and expected term assumptions as more historical data for our common 
stock becomes available.  

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Risk-Free Interest Rate— The risk free rate assumption was based on the U.S. Treasury instruments with terms that 
were consistent with the expected term of our stock options.  

Expected Dividend— The expected dividend assumption was based on our history and expectation of dividend payouts.  

Forfeiture Rate— Forfeitures were estimated based on historical experience.  

Fair Value of Common Stock— Prior to the IPO,   t he fair value of the shares of common stock underlying the stock 
options was historically been the responsibility of and determined by our board of directors. Because there was no 
public market for our common stock, the board of directors determined fair value of common stock at the time of grant 
of the option by considering a number of objective and subjective factors including independent third-party valuations 
of our common stock, sales of convertible preferred stock to unrelated third parties, operating and financial 
performance, the lack of liquidity of capital stock and general and industry specific economic outlook, amongst other 
factors. Following the closing of the IPO offering, the fair value of our common stock is determined based on the 
closing price of our common stock on the NASDAQ Global Select Market.  

We used the Black-Scholes Model to estimate the fair value of our stock options granted to employees with the 

following weighted-average assumptions:  

Expected dividend yield  

Risk-free interest rate  

Expected volatility  

Expected life (in years)  

Year ended December 31,  

2014  

—  
1.7% - 
2.1%  
48% - 
56%  
5.6 - 
6.5  

2013  

—  
1.1% - 
1.9%  
52% - 
53%  

2012  

—  

1.1% - 1.9% 

51% - 57%  

5.9 - 6.3  

5.0 - 6.5  

We used the Black-Scholes model to estimate the fair value of our Employee Stock Purchase Plan awards with the 

following assumptions:  

Expected dividend yield  

Risk-free interest rate  

Expected volatility  
Expected life (in years)  

Year ended 
December 31,  

2014  

—  

0.1% - 0.5%  

47% - 49%  
0.7 - 2.2  

As required by Topic 718 Compensation—Stock Compensation, we estimate expected forfeitures and recognize 

compensation costs only for those equity awards expected to vest. Our stock options granted in 2014 were typically granted 
with vesting terms of 48 months.  

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The following table summarizes our unrecognized stock-based compensation expense as of December 31, 2014 net 

of estimated forfeitures:  

Stock options  
Restricted stock  
ESPP  

Total  

    Unrecognized  
Stock-based  
    Compensation  

Remaining  
   Weighted-Average     
    Recognition  

Expense  
(in millions)  

Period  
(in years)  

    $ 

    $ 

21.9  
4.0  
5.3  
31.2  

2.5     
2.8     
0.9     
2.3     

Early Exercise of Common Stock  

In 2014, 2013 and 2012 we issued 42,772 shares, 126,386 shares and 640,407 shares, respectively, of common stock 

for the exercise of common stock options prior to their vesting dates, or early exercises. Cash received from all such early 
exercises of options is recorded in accrued expenses on the consolidated balance sheets and reclassified to stockholders’ 
equity (deficit) as the options vest. The unvested shares are subject to our repurchase right at the original purchase price.  

As of December 31, 2014 and 2013 there were 117,187 and 465,260 shares, respectively, legally outstanding, but not 
included within common stock outstanding for accounting purposes as a result of the early exercise of common stock options 
which were not yet vested.  

As of December 31, 2014 and 2013, the aggregate price of shares subject to repurchase recorded in accrued expenses 

totaled $294,000 and $938,000 , respectively.  

11. Employee Benefit Plan  

We maintain a defined contribution 401(k) plan. The plan covers all full-time U.S. employees over the age of  21 . 
Each employee can contribute up to $17,500 annually. We have the option to provide matching contributions, but have not 
done so to date.  

12. Commitments and Contingencies  

Operating Leases  

We lease our office facilities under noncancelable agreements expiring between 2014 and 2019. Rent expense in 
2014, 2013 and 2012 was $2.6 million and $1.6 million and $935,000 , respectively. The aggregate future minimum lease 
payments under the agreements are as follows (in thousands):  

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Year  

2015  
2016  
2017  

2018  
2019  
Thereafter  
Total  

Litigation  

$  

$  

3,279  

2,261  
1,257  
579  
442  
12  
7,830  

We are involved in legal proceedings arising in the ordinary course of business, including intellectual property 

litigation. Although management currently is of the opinion that these matters will not have a material adverse effect on our 
consolidated financial statements, the ultimate outcome of these matters cannot be predicted at this time, due to the inherent 
uncertainties in litigation.  

On November 14, 2012, Good Technology filed a lawsuit against us in federal court in the Northern District of 

California alleging false and misleading representations concerning their products and infringement of four patents held by 
them. On March 1, 2013, we counterclaimed against Good Technology for patent infringement of one of our patents. On 
October 13, 2014, the court issued a claims construction order. Good Technology responded by filing new patent infringement 
suits against us in Delaware and internationally, and we have counterclaimed against them in the Delaware case on two of our 
next generation patents. We are contesting Good Technology’s claims vigorously. Discovery is ongoing in the California 
patent case, and a trial date has been set for July 2015. The final outcome, including our liability, if any, with respect to Good 
Technology’s claims, is uncertain. Regardless of the outcome, litigation can have an adverse impact on us because of defense 
and settlement costs, diversion of management resources and other factors.  

Indemnification  

Under the indemnification provisions of our standard sales related contracts, we agree to defend and/or settle claims 

brought by third parties against our customers alleging that the customer’s use of our software infringes the third party’s 
intellectual property right, such as a patent right.  These indemnification obligations are typically not subject to limitation; 
however if it is commercially impractical for us to either procure the right for the customer to continue to use our software or 
modify our software so that it’s not infringing, we typically can terminate the customer agreement and refund the customer a 
portion of the license fees paid, prorated over the three year period from initial delivery.  We also on occasion indemnify our 
customers for other types of third party claims.  In addition, we indemnify our officers, directors, and certain key employees 
while they are serving in good faith in such capacities. Through December 31, 2014, we have not received any written claim 
under any indemnification provision.  

13. Segment Information  

We conduct business globally. Our chief operating decision maker (Chief Executive Officer) reviews financial 

information presented on a consolidated basis accompanied by information about revenue by geographic region for purposes 
of allocating resources and evaluating financial performance. We have one business activity, and there are no segment 
managers who are held accountable for operations, operating results and plans for levels, components or types of products or 
services below the consolidated unit level. Accordingly, we are considered to be in a single reportable segment and operating 
unit structure.  

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Revenue by geographic region based on the billing address was as follows:  

(in thousands)  
Revenue  

United States  
International  

Total  

Year ended December 31,  
2013  

     2012  

2014  

   $  72,124    $  58,656    $ 24,473    
      60,171       46,918      16,417    
   $ 132,295    $ 105,574    $ 40,890    

Substantially all of our long-lived assets were attributable to operations in the United States as of December 31, 2014 

and 2013.  

14. Net Loss per Share  

The following table sets forth the computation of basic and diluted net loss per share for 2014, 2013 and 2012 (in 

thousands, except per share data):  

Numerator:  
Net loss  
Denominator:  
Weighted–average shares outstanding  

Less: weighted average shares subject to repurchase  

Weighted–average shares used to compute basic and diluted net  
loss per share  

Basic and diluted net loss per share  

Year ended December 31,  
2013  

2014  

2012  

    $ (61,889)     $ (32,497)     $ (46,511)   

      48,332     
(815)    

  13,009     
  (3,056)    

   9,133    
  (1,437)   

  47,517     
    $  (1.30)     $ 

   9,953     

(3.27)     $ 

   7,696    
(6.04)   

Basic net loss per share is computed by dividing the net loss by the weighted-average number of common shares 

outstanding for the period. Because we have reported a net loss for 2014, 2013 and 2012, the number of shares used to 
calculate diluted net loss per common share is the same as the number of shares used to calculate basic net loss per common 
share for those periods presented because the potentially dilutive shares would have been anti-dilutive if included in the 
calculation.  

The following potentially dilutive securities outstanding have been excluded from the computation of diluted 

weighted-average shares outstanding because such securities have an antidilutive impact due to losses reported (in common 
stock equivalent shares):  

Convertible preferred stock  
Options to purchase common stock, unvested restricted 

As of December 31,  
2013  

2012  

2014  

—   49,446,072     43,636,635    

stock and restricted stock units  
Total  

   17,125,349     15,714,762     14,816,577    
   17,125,349     65,160,834     58,453,212    

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15. Income Taxes  

Loss before income taxes consists of the following (in thousands):  

United States  
International  
Total  

Year ended December 31,  

2014  

2013  
$  (61,733)     $  (32,529)     $  (48,144)    
200     
$  (61,372)     $  (32,245)     $  (47,944)    

284         

361         

2012  

A significant portion of our international income is earned by foreign branches of our United States parent 
corporation and thus is already subject to United States taxation.  The income of our foreign branches has been included as 
part of the United States jurisdiction in the table above.  

Income tax expense (benefit) for 2014, 2013 and 2012, was composed of the following (in thousands):  

Current:  
Federal  
State  
Foreign  

Total current income tax expense  

Deferred:  
Federal  
State  
Foreign  

Total deferred income tax benefit  

Total income tax expense (benefit)  

    Year ended December 31,  
      2014         2013         2012  

    $  —    $  —    $  —  
(2)   
       25         11        
211    
      492        241        
209    
      517        252        

       —       —      (1,522)   
(120)   
       —       —      
       —       —      
 —    
        —         —      (1,642)   
    $  517      $  252      $ (1,433)   

For 2014, 2013 and 2012, our effective tax rate differs from the amount computed by applying the statutory federal 

and state income tax rates to net loss before income tax, primarily as the result of changes in valuation allowance.  

Federal tax benefit at statutory rate  
State tax benefit net of federal effect  
Foreign taxes  
Change in valuation allowance  
Credits  
Stock-based compensation  
Non-deductible expenses and other  
Release of valuation allowance associated with acquisitions  
Effective tax rate  

93  

      2012  

   Year ended December 31,  
      2013  
     2014  
    34.0  %     34.0  %    34.0  %    
    2.8     
1.1  
    (0.3)    
(0.6) 
   (35.0)    
(36.3) 
    1.9     
6.1  
    (3.5)    
(4.5) 
    (0.7)    
(0.7) 
 —     
 —  
    (0.8) %     (0.9) %    3.0  %    

   3.3     
   (0.4)    
  (34.6)    
   1.1     
   (2.1)    
   (1.7)    
   3.4     

   
   
   
   
   
   
   
   
     
          
          
   
   
   
   
   
  
   
         
         
         
  
   
  
   
  
         
         
         
  
         
         
         
  
   
      
   
   
   
   
   
   
   
   
     
   
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Income tax expense for 2014 and 2013 relates to state minimum income tax and income tax on our earnings in 

foreign jurisdictions. A significant portion of our international income is earned by foreign branches of our United States 
parent corporation and thus is already subject to United States taxation. The income of our foreign branches has been included 
as part of the United States jurisdiction in the table above. The benefit for income taxes for 2012 relates primarily to the 
release of a valuation allowance of $1.6  million associated with nondeductible intangible assets recorded as part of the Push 
and Forgepond acquisitions, partially offset by state minimum income tax and income tax on our earnings in foreign 
jurisdictions. In connection with the acquisitions of Push and Forgepond, a deferred tax liability was established for the book-
tax basis differences related to the non-goodwill intangible assets. The net deferred tax liability from these acquisitions creates 
an additional source of income to offset our deferred tax assets. As such, the impact on the acquiring company’s deferred tax 
assets and liabilities caused by an acquisition are recorded in the acquiring company’s consolidated financial statements 
outside of acquisition accounting.  

The components of net deferred tax assets at December 31, 2014 and 2013 consisted of the following (in thousands):  

As of December 31,  

2014  

2013  

Current deferred tax assets:  
Accruals and allowances  
Stock-based compensation  
Gains on foreign exchange  
Valuation allowance  

Total current deferred tax assets  

Noncurrent deferred tax assets:  

Net operating loss carryforwards  
Depreciation and amortization  
R&D tax credits  
Stock-based compensation  
Valuation allowance  

Total noncurrent deferred tax assets  

Net deferred tax assets  

   1,047      
77      

    $  4,720    $  5,224    
407    
(139)   
   (5,844)      (5,614)   
(122)   

 —       

   43,553       25,381    
   8,329       9,679    
   5,707       3,682    
   4,188       1,628    
  (61,777)     (40,248)   
122    
—   

 —       
 —     $ 

    $ 

Our accounting for deferred taxes involves the evaluation of a number of factors concerning the realizability of our 
net deferred tax assets. We primarily considered such factors as our history of operating losses, the nature of our deferred tax 
assets and the timing, likelihood and amount, if any, of future taxable income during the periods in which those temporary 
differences and carryforwards become deductible. At present, we do not believe that it is more likely than not that the deferred 
tax assets will be realized; accordingly, a full valuation allowance has been established and no deferred tax asset is shown in 
the accompanying consolidated balance sheets.  

As of December 31, 2014, we had net operating loss carryforwards of approximately $126. 4 million and $50.8 

million available to reduce future taxable income, if any, for both federal and state income tax purposes, respectively. The 
federal and state net operating loss carryforwards will expire at various dates beginning 2027 and 2017, respectively.  

We had federal and California R&D tax credit carryforwards at December 31, 2014 of $4.7 million and $5.0  million, 

respectively. If not utilized, the federal R&D tax credit carryforward will expire in various portions beginning 2027. The 
California R&D tax credit can be carried forward indefinitely.  

A limitation may apply to the use of the net operation loss and credit carryforwards, under provisions of the Internal 

Revenue Code that are applicable if we experience an “ownership change”. That may occur, for example, as a result of trading 
in our stock by significant investors as well as issuance of new equity. Should these limitations apply, the carryforwards 
would be subject to an annual limitation, resulting in a substantial reduction in the gross deferred tax  

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assets before considering the valuation allowance. Further, a portion of the carryforwards may expire before being applied to 
reduce future earnings.    

As a result of certain realization requirements of ASC 718, the table of deferred tax assets and liabilities shown 

above does not include certain deferred tax assets as of December 31, 2014 and 2013 that arose directly from tax deductions 
related to equity compensation in excess of compensation recognized for financial reporting. Equity will be increased by $2.2 
million if and when such deferred tax assets are ultimately realized. We use ASC 740 ordering when determining when excess 
tax benefits have been realized.  

We follow the provisions of ASC 740-10, Accounting for Uncertainty in Income Taxes. ASC 740-10 prescribes a 
comprehensive model for the recognition, measurement, presentation and disclosure in financial statements of uncertain tax 
positions that have been taken or expected to be taken on a tax return. No non-current liability related to uncertain tax 
positions is recorded in the financial statements as the deferred tax assets have been presented net of these unrecognized tax 
benefits. At December 31, 2014 and 2013, our reserve for unrecognized tax benefits was approximately $2. 8 million and $1.7 
million, respectively. Due to the full valuation allowance at December 31, 2014, current adjustments to the unrecognized tax 
benefit will have no impact on our effective income tax rate; any adjustments made after the valuation allowance is released 
will have an impact on the tax rate. We do not anticipate any significant change in our uncertain tax positions within 12 
months of this reporting date. We include penalties and interest expense related to income taxes as a component of other 
expense and interest expense, respectively, as necessary.  

A reconciliation of the gross unrealized tax benefits is as follows (in thousands):  

Unrecognized tax benefits, beginning of year  
Gross increases—tax positions from prior periods  
Gross increases—tax positions from current period  
Unrecognized tax benefits, end of year  

   Year ended December 31,     
     2014        2013        2012      
   $ 1,674    $  548    $ 334    
98        —    
     1,110      1,028      214    
   $ 2,794    $ 1,674    $ 548    

10      

We are subject to taxation in the United States and various states and foreign jurisdictions. As of December 31, 2014, 

the statute of limitations is open for all tax years from inception, that is, for the period from July 23, 2007 (date of inception) 
to December 31, 2014 and forward for federal, state and foreign tax purposes.  

16. Subsequent Events  

In January 2015, we expanded our office facilities in the U.S. and international locations with additional lease 

commitments totaling $2.2 million. The leases expire at various dates up to 2020.  

In February 2015, our board of directors approved the establishment of the 2015 Executive Bonus Plan and 2015 

Non-executive Bonus Plan, or Bonus Plans. The amounts under the Bonus Plan are expected to be paid in the first quarter of 
2016 in shares of unrestricted common stock.  The Bonus Plans are funded based on the achievement of certain Company 
metrics.  

In February 2015, we granted 3.2 million restricted stock units to new and existing employees and officers that vest 

pursuant to time-based vesting criteria set by our Compensation Committee, which is generally four years.  
Item 9 . Changes in and Disagreements with Accountants on Accounting and Financial Disclosure  

None.  

Item 9 A. Controls and Procedures  

Limitations on Effectiveness of Controls  

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In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and 

procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control 
objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints 
and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative 
to their costs.  

Evaluation of Disclosure Controls and Procedures  

Our management evaluated , with the participation of our Chief Executive Officer and Chief Financial Officer, the 

effectiveness of our disclosure controls and procedures as of December 31, 2014. The term “disclosure controls and 
procedures,” as defined in Rule 13a-15 under the Securities Exchange Act of 1934, as amended, or the Exchange Act, means 
controls and other procedures of a company that are designed to ensure that information required to be disclosed by a 
company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, 
within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, 
controls and procedures designed to provide a reasonable assurance that information required to be disclosed by a company in 
the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, 
including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required 
disclosure.  

Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of December 

31, 2014, our disclosure controls and procedures were effective to provide reasonable assurance that information we are 
required to disclose in reports that we file or submit under the Exchange Act were (i) recorded, processed, summarized, and 
reported within the time periods specified in Securities and Exchange Commission rules and forms, and (ii) accumulated and 
report ed to our management, including our Chief Executive Offi cer and Chief Financial Officer to allow timely decisions 
regarding required disclosure.  

Management’s Report on Internal Controls  

This Annual Report on Form 10-K does not include a report of management’s assessment regarding internal control 
over financial reporting or an attestation report of our registered public accounting firm due to a transition period established 
by rules of the SEC for newly public companies.  

Changes in Internal Control over Financial Reporting  

There were no changes in our internal control over financial reporting identified in connection with the evaluation 
required by Rule 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the quarter ended December 31, 2014 
that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  
Item 9 B. Other Information  

2015 Territory and Quota Assignment Plan  

On February 23, 2015, the Compensation Committee of the Board of Directors (the “Compensation Committee”) of 
the Company unanimously approved the Company’s 2015 Senior Vice President, Sales Territory and Quota Assignment Plan 
(the “Sales Plan”). The Company’s Senior Vice President of Sales, John Donnelly, will participate in the Sales Plan. The Sales 
Plan is attached hereto as Exhibit 10.22 and the terms thereof are incorporated herein by reference. The Sales Plan provides 
for the potential payment on a quarterly basis. Total on target variable compensation payable pursuant to the Sales Plan is 
110% of Mr. Donnelly’s base salary. The Compensation Committee reserves the right to amend the Sales Plan prospectively 
at any time.  

Senior Vice President of Sales 2015 Annual Salary  

On February 25, 2015, the Compensation Committee unanimously approved Mr. Donnelly’s 2015 annual base salary 

of $300,000, effective as of January 1, 2015.  

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Item 10 . Directors, Executive Officers and Corporate Governance  

Executive Officers and Directors  

PART II I  

Information responsive to this I tem with respect to executive officers and directors i s incorporated herein by 

reference to the information from our 2015 P roxy S tatement under the sections titled “Executive Officers , ”   “Election of 
Directors,” “Section 16(a) Beneficial Ownership Reporting Compliance” and “Information Regarding the Board of Directors 
and Corporate Governance.”  

Code of Conduct  

As part of our system of corporate governance, our board of directors has adopted a code of business conduct and 

ethics. The code applies to all of our employees, officers (including our principal executive officer, principal financial officer, 
principal accounting officer or controller, or persons performing similar functions), agents and representatives, including our 
independent directors and consultants, who are not employees of ours, with regard to their MobileIron-related activities. Our 
code of business conduct and ethics is available on our website at www.mobileiron.com . We will post on this section of our 
website any amendment to our code of business conduct and ethics, as well as any waivers of our code of business conduct 
and ethics, that are required to be disclosed by the rules of the SEC or the NASDAQ Stock Market.  

Item 11 . Executive Compensation       

Information responsive to this I tem with respect to executive compensation is incorporated herein by reference to 

the information from our 2015 Proxy Statement under the section titled “Executive Compensation ” “Director Compensation” 
“Compensation Committee” and “Compensation Committee Report.”  

Item 12 . Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters  

Inform ation responsive to this Item with respect to security ownership of certain beneficial owners and management 

is incorporated herein by referen ce to the information from our 2015 Proxy Statement under the section titled “Security 
Ownership of Certain B eneficial Owners and Management. ”   Information regarding our stockholder approved and non-
approved equity compensation plans are incorporated by reference to the section entitled “Securities Authorized for Issuance 
Under Equity Compensation Plans.”  

Item 13 . Certain Relationships and Related Transactions, and Director Independence  

Information responsive to this item with respect to certain relationships and related transactions, and director 

independence is incorporated herein by reference to the information from our 2015 Proxy Statement under the section titled 
“Certain Related-Person Transactions” and “Independence of the Board of Directors.”  

Item 14. Principal Accountant Fees and Services  

Information responsive to this item with respect to principal accountant fees and services is incorporated herein by 

reference to the information from our 2015 Proxy Statement under the section titled “Principal Accountant Fees and 
Services.”  

97  

   
   
   
   
   
   
   
   
   
   
   
Table of Contents  

PART I V  

Item 15 . Exhibits and Financial Statement Schedules  

Documents filed as part of this report are as follows:  

1.  

Consolidated Financial Statements:  

Our Consolidated Financial Statements are listed in the “Index to Consolidated Financial Statements” Under 
Part II, Item 8 of this report.  

2.  

Financial Statement Schedules:  

Financial statement schedules have been omitted because they are not applicable or the required information is 
shown in the Consolidated Financial Statements or Notes to Consolidated Financial Statements included in Part 
II, Item 8 “Financial Statements and Supplementary Data” of this report .    

3.  

Exhibits:  

The documents listed in the Exhibit Index of this report are incorporated by reference or are filed with this 
report, in each case as indicated therein (numbered in accordance with Item 601 of Regulation S-K).  

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 

caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.  

SIGNATURE S  

MOBILEIRON, INC.  

By:       /s/ Robert Tinker  

  Robert Tinker  
President and Chief Executive Officer  
(Principal Executive Officer)  

By:  

  /s/ Todd Ford  
  Todd Ford  
Chief Financial Officer  
(Principal Financial Officer and Accounting Officer)  

Dated: February 27, 2015    

98  

   
   
   
   
   
   
   
   
   
   
   
   
   
  
   
   
   
  
   
   
   
  
   
   
   
  
   
   
   
   
  
   
   
   
   
  
Table of Contents  

The undersigned directors and officers of MobileIron, Inc. (the “Company”), a Delaware corporation, hereby 

constitute and appoint Robert Tinker and Todd Ford, and each of them with full power to act without the other, the 
undersigned’s true and lawful attorney-in-fact, with full power of substitution and re-substitution, for the undersigned and in 
the undersigned’s name, place and stead in the undersigned’s capacity as an officer and/or director of the Company, to execute 
in the name and on behalf of the undersigned this Report and to file such Report, with exhibits thereto and other documents in 
connection therewith and any and all amendments thereto, with the Securities and Exchange Commission, granting unto said 
attorneys-in-fact, and each of them, full power and authority to do and perform each and every act and thing necessary or 
desirable to be done and to take any other action of any type whatsoever in connection with the foregoing which, in the 
opinion of such attorney-in-fact, may be of benefit to, in the best interest of, or legally required of, the undersigned, it being 
understood that the documents executed by such attorney-in-fact on behalf of the undersigned pursuant to this Power of 
Attorney shall be in such form and shall contain such terms and conditions as such attorney-in-fact may approve in such 
attorney-in-fact’s discretion.  

99  

   
Table of Contents  

Pursuant to the requirements of the Securities Exchange Act of 1934, this Report has been signed below (and the 

above Powers of Attorney granted) by the following persons on behalf of the Registrant and in the capacities and on the dates 
indicated.  

Signature  

Title  

Date  

/s/ Robert Tinker  

February 27 , 2015 

Robert Tinker   Chairman, President and Chief Executive Officer (Principal Executive Officer)     

/s/ Todd Ford  

Todd Ford  

Chief Financial Officer (Principal Financial Officer and Accounting Officer)  

/s/ Gaurav Garg  
Gaurav Garg  

 Director  

/s/ Aaref Hilaly  
Aaref Hilaly  

 Director  

/s/ Mathew Howard     
Mathew Howard   Director   

   /s/ Frank Marshall  
Frank Marshall  

 Director  

/s/ Tae Hea Nahm  
Tae Hea Nahm  

 Director  

/s/ James Tolonen  
James Tolonen   Director    

100  

February 27 , 2015 

February 27 , 2015 

February 27 , 2015 

February 27 , 2015 

February 27 , 2015 

February 27 , 2015 

February 27 , 2015 

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
Table of Contents  

Exhibit Index  

Incorporated by Reference  

Exhibit  
    Number      

3.1  

Description  
Amended and Restated Certificate of 
Incorporation of MobileIron, Inc.  

Exhibit  

  Number        Filing       

3.1    

8-K    

Filing     
Date     
June 17, 2014    

   File No.       
 001-36471    

Filed    
Herewith    

3.2  

4.1  

4.2  

(1)  

10.1 

(1)  

10. 2 

(1)  

(1)  

10.3 

10.4 

(1)  
(1)  

10.5 
10. 6 

Amended and Restated Bylaws of 
MobileIron, Inc.  

3.4    

S-1/A    

May 29, 2014    

 333-195089   

Reference is made to Exhibits 3.1 
and 3.2 above  

Amended and Restated Investors’ 
Rights Agreement, dated August 29, 
2013  

4.2    

S-1     April 7, 2014      333-195089   

MobileIron, Inc. 2014 Equity 
Incentive Plan  
Form of Option Agreement, Option 
Grant Notice, Restricted Stock Unit 
Grant Notice and Restricted Stock 
Unit Award Agreement for 
MobileIron, Inc. 2014 Equity 
Incentive Plan  
MobileIron, Inc. 2014 Employee 
Stock Purchase Plan, as amended  
Non-Employee Directors’ 
Compensation Policy  
  2014 Cash Incentive Plan  
F orm of Option Agreement, Option 
Grant Notice, Notice of Option 
Exercise, Restricted Stock Unit 
Grant Notice and Restricted Stock 
Unit Award Agreement for 
MobileIron, Inc. 2014 Equity 
Incentive Plan.  

10.3  

S-1/A  

May 29, 2014  

333-195089  

10.4  

S-1/A  

May 29, 2014  

333-195089  

10.5  

S-1/A  

June 9, 2014  

333-195089  

10.20  

S-1/A  

May 29, 2014  

333-195089  

  10.18  
 10.1  

   S-1/A     April 23, 2014    333-195089     
 10-Q  

 001-36471  

October 31, 
2014  

10.7†  

Resale Agreement between 
MobileIron, Inc. and AT&T 
Services, Inc., dated April 22, 2010, 
as amended and supplemented  

10.17  

S-1/A  

May 7, 2014  

333-195089  

101  

   
   
   
   
   
      
  
   
       
   
  
   
   
  
  
  
  
  
   
   
   
  
  
  
  
  
   
   
   
   
   
   
   
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
   
   
   
  
  
  
  
  
   
  
  
  
  
  
  
   
Table of Contents  

10.8  

10.9  

10.10  

10.11  

10.12  

10.13 

(1)  

10.14 

(1)  

10.15 

(1)  

10.16 

(1)  

10.17 

(1)  

10.18 

(1)  

10.19 

(1)  

10.20 

(1)  

10.21  

Lease Agreement between 
MobileIron Inc. and Handley-Tittle 
Middlefield Joint Venture, dated 
June 25, 2014  
Lease Agreement between 
MobileIron, Inc. and Renault & 
Handley Employees Investment 
Company, dated April 14, 2011  
First Amendment to Lease 
Agreement, dated April 18, 2014 
between the Registrant and Renault 
& Handley Middlefield Road Joint 
Venture, as successor to Renault & 
Handley Employees Investment 
Company  
Lease Agreement between 
MobileIron, Inc. and Silicon Valley 
CA-I, LLC, dated April 30, 2012  
Sublease Agreement between 
MobileIron, Inc. and ADTRAN, 
Inc., dated September 12, 2013  
Form of Indemnity Agreement 
entered into between MobileIron, 
Inc. and each of its directors and its 
executive officers  
Employment Offer Letter between 
MobileIron, Inc. and Robert B. 
Tinker, dated December 20, 2007  
Amendment to Employment Offer 
Letter between MobileIron, Inc. and 
Robert B. Tinker, dated March 12, 
2008  
Second Amendment to Employment 
Offer Letter between MobileIron, 
Inc. and Robert B. Tinker, dated 
December 30, 2008  
Third Amendment to Employment 
Offer Letter between MobileIron, 
Inc. and Robert B. Tinker, dated 
December 15, 2010  
Employment Offer Letter between 
MobileIron, Inc. and Todd Ford, 
dated December 12, 2013, as 
amended  
Employment Offer Letter between 
MobileIron, Inc. and John Donnelly, 
dated December 8, 2009  
2014 Senior Vice President, Sales 
Territory and Quota Assignment 
Plan  
MobileIron, Inc. 2015 Executive 
Bonus Plan  

10.8  

10-Q  

August 7, 2014 

001-36471  

10.7  

S-1  

April 7, 2014  

333-195089  

10.8  

S-1/A  

April 23, 2014  

333-195089  

10.8  

S-1  

April 7, 2014  

333-195089  

10.9  

S-1  

April 7, 2014  

333-195089  

10.6  

S-1  

April 7, 2014  

333-195089  

10.10  

S-1  

April 7, 2014  

333-195089  

10.11  

S-1  

April 7, 2014  

333-195089  

10.12  

S-1  

April 7, 2014  

333-195089  

10.13  

S-1  

April 7, 2014  

333-195089  

10.14  

S-1  

April 7, 2014  

333-195089  

10.15  

S-1  

April 7, 2014  

333-195089  

10.19  

S-1/A  

May 29, 2014  

333-195089  

102  

x  

   
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
  
  
  
  
   
  
  
   
  
   
  
   
  
   
  
x  

x  
x  

x  

 x  

 x  

 x  

Table of Contents  

10.22  

21.1  
23.1  

24.1  

31.1  

MobileIron, Inc. 2015 Senior Vice 
President, Sales Territory and Quota 
Assignment Plan  
  Subsidiaries of Registrant  
Consent of Deloitte & Touche LLP, 
Independent Registered Public 
Accounting Firm  
Power of Attorney (contained in 
Signature page hereto)  
Certification of Principal Executive 
Officer pursuant to Section 302 of 
the Sarbanes-Oxley Act of 2002  

31.2  

Certification of Principal Financial 
Officer pursuant to Section 302 of 
the Sarbanes-Oxley Act of 2002  

(2)  

32.1 

Certification of Chief Executive 
Officer and Principal Financial 
Officer Pursuant to 18 U.S.C. 
Section 1350, as adopted pursuant to 
Section 906 of the Sarbanes-Oxley 
Act of 2002  

EX—
101.INS  

EX—

101.SCH         

EX—

101.CAL         

EX—

101.DEF         

EX—

101.LAB         

EX—
101.PRE  

XBRL Instance Document  

XBRL Taxonomy Extension Schema  

XBRL Taxonomy Extension Calculation Linkbase  

XBRL Taxonomy Extension Definition Linkbase  

XBRL Taxonomy Extension Label Linkbase  

XBRL Taxonomy Extension Presentation Linkbase  

† 
Certain portions of this exhibit are subject to a confidential treatment order. Omitted portions have been filed 
(1)  
separately with the Securities and Exchange Commission.  
(2)  
    Management contract or compensation plan or arrangement.  

The certifications attached as Exhibit 32.1 accompany this Annual Report on Form 10- K pursuant to 18 U.S.C. 
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, and shall not be deemed 
“filed” by the Registrant for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.  

103  

   
   
   
   
   
   
  
  
   
  
   
  
   
  
   
  
     
     
     
     
  
  
  
   
  
   
  
   
  
   
  
  
  
   
  
   
  
   
  
   
  
   
   
  
   
  
   
  
   
  
   
  
   
   
  
   
  
   
  
   
  
   
  
   
   
  
   
  
   
  
   
  
   
  
  
   
   
   
      
   
   
   
   
   
   
   
   
   
   
      
  
         
   
   
       
   
MobileIron, Inc.  
2015 Executive Bonus   Plan  

Effective :   January 1 , 2015  

Exhibit   10.21  

1. 

Purpose  

The MobileIron, Inc. (the “ Company ”) 2015 Executive Bonus Plan (the “ Bonus Plan ”) is designed to provide 
equity   -based   incentive   compensation   to   the   Company’s   executives   .   The   Bonus   Plan      is   designed   to   reward   the 
participants   for   assisting   the   Company   in   achieving   its   operational   goals   through   exemplary   performance.   The 
overarching intent in setting and achieving the goals is to build long-term stockholder value.  

2. 

Year.  

The Company’s fiscal year (which runs from January 1 through December 31 each year) will be the Bonus Plan 

Bonus Plan Year  

3. 

Eligibility  

All   individuals  who  constitute  the  “officers”   of  the   Company  for   purposes   of  Section  16   of   the  Securities 
Exchange Act of 1934, as amended (the “ Section 16 Officers ”) , other than our Senior Vice President of Sales, are 
eligible to participate in the Bonus Plan (each a “ Participant ”). Participants hired in the middle of a Bonus Plan Year are 
eligible to participate; however, any bonus awarded to such Participant shall be prorated based on the number of days the 
Participant is employed by the Company during the Bonus Plan Year.  

Participants who are otherwise eligible for participation in the Bonus Plan may not earn a bonus for the Bonus 
Plan Year then in effect if their employment with the Company terminates for any reason prior to the final day of the 
applicable Bonus Plan Year ( i.e ., December 31  ).   

st 

4. 

Bonus Awards and Determinations  

Each   eligible   Participant   will   be   assigned   a   target   bonus   amount   determined   at   the   discretion   of   the 
Compensation Committee of the Board of Directors of the Company (the “ Compensation Committee ”) or, in the case of 
the Chief Executive Officer, the Board of Directors of the Company (the “ Target Bonus ”). Target Bonuses for each 
Participant for this Bonus Plan Year are equal to   4 5% of the Participant’s 2015 annual base salary .  

E ach Participant ’s Target Bonus will be based on the achievement by the Company of performance targets for 
gross billings and non-GAAP operating margin achieved in 2015, adjusted upward or downward to the extent that the 
Company exceed s or do es not meet these targets.   Bonus payments are conditioned on the Company achieving a 
minimum  percentage  threshold  of these targets,  and  funding  of the  Bonus Plan  will scale upward to  the extent the 
Company exceed s these minimum per centages .   To the extent that the Company exceed s the performance targets for 
both gross billings and non-GAAP operating margin, Target Bonuses may be increased, subject to a cap of 115% of the 
Target Bonus , in the sole discretion of the Compensation Committee or the Board, as applicable . Bonuses are to be paid 
in unrestricted stock.  

T he Compensation Committee or, in the case of the Chief Executive Officer, the Board, will determine (in its 
sole and absolute discretion) what percentage of the corporate goals have been achieved, and award that percentage of the 
corporate portion of the Target Bonus .    

The Board and the Compensation Committee retain the discretion to adjust awards based upon any other factors 

determined by the Board or the Compensation Committee, as applicable, to be relevant.   

Bonuses are deemed earned as of the last day of the applicable Bonus Plan Year (December 31). As set forth in 

Section 3, Participant s must be employed on the date bonuses are deemed earned to earn a bonus for that  

   
   
   
   
   
   
   
   
   
   
Bonus Plan Year. Accordingly, any Participant whose employment terminates (for any reason) during the Bonus Plan 
Year and prior to December 31  will not be eligible for, and will not earn, a bonus for that Bonus Plan Year (including 
any partial or prorated bonus).    

st 

5. 

Any bonuses that are awarded will be paid no later than March 15  of the year following the Bonus Plan Year 

th 

Payment of Awards  

for wh ich bonuses have been awarded. All bonuses shall be subject to standard deductions and withholdings.    

6. 

Miscellaneous  

This Bonus Plan may be amended, modified or terminated at any time by the Board   or the Compensation 
Committee .   It does   not confer any rights upon a   Participant to remain in service with the Company for any specific 
duration or otherwise restrict in any way the right s of the Company to terminate a   Participant ’s service with the 
Company for any reason, with or without cause or advance notice.   

This Bonus Plan contains the entire agreement between the Company and its Participant s on this subject, and 
supersedes all prior bonus compensation Bonus Plan s or programs of the Company and all other previous oral or written 
statements regarding any such bonus compensation programs or Bonus Plan s.  

This Bonus Plan shall be governed by and construed under the laws of the State of California.  

*   *   *  

   
PARTICIPANT ACKNOWLEDGMENT  

I have read and understand the provisions of this Bonus Plan and hereby accept its terms.  

_______________________ 

_______________________ 

_________________  

Name (Printed) 

Signature 

Date  

   
   
   
   
   
2015 
Senior Vice 
President, 
Sales , 
Territory 
and Quota 
Assignment 
Plan (the 
“Plan”)  

Plan Description :  

Exhibit 10. 22  

Effective: 
1/1/201 5 

•   Territory: Global Sales  
•   Personal variable compensation target is paid upon achievement of (i) quarterly   bookings quota s, 
with accelerators for exceeding semi- annual quotas , and (ii) performance objectives based on 
renewals bookings, bookings from new Forbes Global 2000 customers and sales efficiency targets  

•   Total variable c ompensation target constitutes 110% of base salary .  
•   Applicable currency is USD.    
•   Payments are made on a quarterly basis .  
•   The Compensation Committee and the Board reserve the right to amend the Plan prospectively at any 

time.  

   
   
  
   
  
   
     The following is a list of MobileIron, Inc.’s subsidiaries including their jurisdiction of incorporation as of December 
31, 2014:  

SUBSIDIARIES OF MOBILEIRON, INC.  

EXHIBIT 21  

Subsidiaries  
MobileIron International, Inc .  
MobileIron India Software Private Limited  

Jurisdiction of  I ncorporation  

Delaware, U.S.A.  
India  

   
   
   
   
      
   
      
     
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We consent to the incorporation by reference in Registration Statement No. 333-196762 on Form S-8   of our 

report dated February 2 7 , 2015, relating to the consolidated financial statements of MobileIron, Inc. and its subsidiaries 
appearing in this Annual Report on Form 10-K of MobileIron, Inc. for the year ended December 31, 2014.  

Exhibit 23.1  

/s/ DELOITTE & TOUCHE LLP  

San Jose, California  
February 2 7 , 2015  

   
   
   
   
   
   
   
Exhibit 31.1  

I, Robert Tinker, certify that:  

1.  

I have reviewed this Annual Report on Form 10- K of MobileIron, Inc.;  

2.   Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 

material fact necessary to make the statements made, in light of the circumstances under which such statements were 
made, not misleading with respect to the period covered by this report;  

3.   Based on my knowledge, the financial statements, and other financial information included in this report, fairly 

present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and 
for, the periods presented in this report;  

4.   The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and 

procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:  

(a)   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed under our supervision, to ensure that material information relating to the registrant, including its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in 
which this report is being prepared;  

(b)   Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report 
our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and  

(c)   Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred 

during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual 
report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control 
over financial reporting; and  

5.   The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control 
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or 
persons performing the equivalent functions):  

(a)   All significant deficiencies and material weaknesses in the design or operation of internal control over financial 

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize 
and report financial information; and  

(b)   Any fraud, whether or not material, that involves management or other employees who have a significant role in 

the registrant’s internal control over financial reporting.  

Date: February   27 , 201 5  

   /s/ Robert Tinker  
   Robert Tinker  
   President and Chief Executive Officer  
   (Principal Executive Officer)  

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  
   
     
     
      
   
      
   
      
   
      
Exhibit 31.2  

I, Todd Ford, certify that:  

1.  

I have reviewed this Annual Report on Form 10- K of MobileIron, Inc.;  

2.   Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 

material fact necessary to make the statements made, in light of the circumstances under which such statements were 
made, not misleading with respect to the period covered by this report;  

3.   Based on my knowledge, the financial statements, and other financial information included in this report, fairly 

present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and 
for, the periods presented in this report;  

4.   The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and 

procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:  

(a)   Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed under our supervision, to ensure that material information relating to the registrant, including its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in 
which this report is being prepared;  

(b)   Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report 
our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and  

(c)   Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred 

during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual 
report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control 
over financial reporting; and  

5.   The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control 
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or 
persons performing the equivalent functions):  

(a)   All significant deficiencies and material weaknesses in the design or operation of internal control over financial 

reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize 
and report financial information; and  

(b)   Any fraud, whether or not material, that involves management or other employees who have a significant role in 

the registrant’s internal control over financial reporting.  

Date February   27 , 201 5  

   /s/ Todd Ford  
   Todd Ford  
   Chief Financial Officer  
   (Principal Financial and Accounting Officer)  

   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  
   
     
     
      
   
      
   
      
   
      
CERTIFICATION  

Exhibit 32.1  

Pursuant to the requirement set forth in Rule 13a-14(b) of the Securities Exchange Act of 1934, as amended (the 
“Exchange Act”) and Section 1350 of Chapter 63 of Title 18 of the United States Code (18 U.S.C. §1350), Robert Tinker, 
President and Chief Executive Officer (Principal Executive Officer) of MobileIron, Inc. (the “Company”), and Todd 
Ford, Chief Financial Officer (Principal Financial and Accounting Officer) of the Company, each hereby certifies that, to 
the best of his or her knowledge:  

1.   The Company’s Annual Report on Form 10- K for the period ended December 31 , 2014 (the “Annual Report”) , to 

which this Certification is attached as Exhibit 32.1, fully complies with the requirements of Section 13(a) or 
Section 15(d) of the Exchange Act , and  

2.   The information contained in the Annual   Report fairly presents, in all material respects, the financial condition and 

results of operations of the Company.  

I N  W ITNESS  W HEREOF , the undersigned have set their hands hereto as of the 2 7 th   day of February , 201 5 .    

/s/ Robert Tinker  
Robert Tinker  
President and Chief Executive  
(Principal Executive Officer)  

   /s/ Todd Ford  
   Todd Ford  
   Officer Chief Financial Officer  
   (Principal Financial and Accounting Officer)  

“This certification accompanies the Form 10- K to which it relates, is not deemed filed with the Securities and Exchange 
Commission and is not to be incorporated by reference into any filing of MobileIron, Inc. under the Securities Act of 
1933, as amended, or the Securities Exchange Act of 1934, as amended (whether made before or after the date of the 
Form 10- K ), irrespective of any general incorporation language contained in such filing.”