Mohawk Group Holdings is a technology-enabled consumer products company that leverages machine learning, natural language processing, and data analytics to design, develop, and sell products through online retail channels. The company has seven owned and operated brands, selling products in various categories such as home and kitchen appliances, beauty-related products, and consumer electronics. Mohawk's approach is based on the application of artificial intelligence and machine learning to validate products and improve offerings, rather than relying on traditional marketing tactics. The company primarily operates on e-commerce platforms like Amazon and Walmart and has experienced rapid growth in recent years.