My Food Bag Group Limited, a New Zealand-based online meal kit and pre-prepared ready to heat meal delivery company, operates under various brands such as My Food Bag, Bargain Box, Fresh Start, and MADE by My Food Bag. Founded in 2013 and headquartered in Auckland, the company was formerly known as MFB Group Limited before changing its name to My Food Bag Group Limited in January 2021. The company's business model revolves around delivering meal kits and pre-prepared meals to customers in New Zealand.