Quarterlytics / Energy / Coal / NACCO Industries, Inc.

NACCO Industries, Inc.

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Industry Coal
Employees 600
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FY2010 Annual Report · NACCO Industries, Inc.
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2010 Annual Report

.

NACCO Industries, Inc. at a Glance

Principal Businesses

2010 Financial Results

Market Positions

NACCO Materials Handling Group (“NMHG”)
Headquarters: Cleveland, Ohio
NMHG designs, engineers, manufactures, sells and 
services a comprehensive line of lift trucks and after-
market parts marketed globally under the Hyster® and
Yale® brand names. Lift trucks and component parts are
manufactured in the United States, Northern Ireland,
Mexico, Italy, Brazil, The Netherlands, China, Japan, 
the Philippines and Vietnam.

NMHG:  
Revenues: 

$1.8 billion
Operating profit: 
$46.1 million 

*Net income: 

$32.4 million

NMHG: 
NMHG is a world leader in 
the lift truck industry with 
an estimated 12 percent 
unit market share worldwide,
including a 24.7 percent unit
market share in the Americas
market.

Lift trucks are distributed
through a worldwide network
of independent Hyster® and
Yale® dealers.

Hamilton Beach Brands (“HBB”)
Headquarters: Richmond, Virginia
HBB is a leading designer, marketer and distributor 
of small electric household appliances, as well as 
commercial products for restaurants, bars and hotels.

HBB has a broad portfolio of some of the most 
recognized and respected brands in the small electric 
appliance industry, including Hamilton Beach®, Proctor
Silex®, eclectrics®, Traditions®, TrueAir® and Hamilton
Beach® Commercial.

HBB:
Revenues: 

$515.7 million
Operating profit: 
$45.9 million

*Net income: 

$24.4 million

HBB:
HBB is a leading company in
retail and commercial small
appliances, with strong share
positions in many of the
categories in which it competes.

HBB products are primarily 
distributed through mass 
merchants, national department
stores, wholesale distributors
and other retail sales outlets.

Kitchen Collection
Headquarters: Chillicothe, Ohio
Kitchen Collection is a national specialty retailer of
kitchenware and gourmet foods operating under the
Kitchen Collection® and Le Gourmet Chef® store 
names in outlet and traditional malls throughout the
United States.

Kitchen Collection: 
Revenues: 

$219.6 million
Operating profit: 
$5.9 million
*Net income: 
$3.5 million

Kitchen Collection: 
Kitchen Collection is the
nation’s leading specialty 
retailer of kitchen and related
products in factory outlet malls
with 300 stores throughout 
the United States in 2010.

North American Coal (”NACoal“)
Headquarters: Dallas, Texas

North American Coal mines and markets coal primarily 
as fuel for power generation and provides selected 
value-added mining services for other natural resources
companies. North American Coal operates four surface
coal mining operations and has four additional coal
mines under development.

The company also provides dragline mining services
operating under the name “North American Mining
Company” for independently owned limerock quarries 
in Florida. 

NACoal:
Revenues: 

$156.8 million
Operating profit: 
$53.3 million 

*Net income: 

$39.6 million

NACoal:
North American Coal is the
nation’s largest miner of 
lignite coal and among the ten
largest coal producers. Coal 
is delivered from developed
mines in Mississippi, North
Dakota and Texas to adjacent
or nearby power plants. 

*For purposes of this annual report, discussions about net income refer to net income attributable to stockholders.

NACCO Industries, Inc. is an operating holding company with subsidiaries in the following
principal industries: lift trucks, small appliances, speciality retail and mining. In 2010, total
revenues were $2.7 billion and net income* was $79.5 million.

Competitive Advantages

Financial Objectives

Key Strategies

NMHG:
Achieve a minimum 
operating profit margin 
target of 9 percent at the
peak of the market cycle

NMHG:
• Innovation in our products and services

- Lowest cost of ownership
- Application-focused solutions

• Quality and efficiency

NMHG: 
• Leading market share positions in the Americas

and worldwide

• Highly recognized Hyster® and Yale® brand names
• Large installed population base of lift trucks; an
estimated 773,000 Hyster® and Yale® lift trucks 
in operation worldwide

• Highly diverse customer base with more than 

600 different end-user applications in more than
600 industries

• Comprehensive global product line
• Strong dealer network
• Industry-leading national account coverage in 

the Americas

• Globally integrated operations with significant

economies of scale

HBB:
• Strong heritage brands with leading market shares
• Strong relationships with leading retailers
• Highly professional and experienced management

HBB:
Achieve a minimum 
operating profit margin 
target of 10 percent 

team

• Successful track record of product line expansion

and new product innovation

• Industry-leading working capital management

Kitchen Collection:
• Highly analytical merchandising skills and 

disciplined operating controls

• Two well-established, complementary retail 

store formats–Kitchen Collection® and 
Le Gourmet Chef®

Kitchen Collection:
Achieve a minimum 
operating profit margin 
target of 5 percent 

NACoal:
• Coal mines provide steady income and cash flow

before financing activities and high return on equity
• Contracts are structured to minimize exposure to

market fluctuations of coal prices

• 2.1 billion tons of lignite coal reserves, of which
approximately 1.2 billion tons are committed to
current customers

• Outstanding operational and technological 

mining skills

• Highly efficient heavy equipment utilization
• Excellent record of environmental responsibility

and employee safety

NACoal:
Earn a minimum return
on capital employed of
13 percent and attain
positive Economic Value
Income from all existing
consolidated mining
operations and any new
projects, while maintain-
ing or increasing the
profitability of all existing
unconsolidated mining
operations

- Improve operational effectiveness while delivering high-quality

products

- Continually reduce manufacturing and supply chain costs
- Manufacturing in market of sale

• Sales and service excellence

- Independent dealer networks with dual brand representation 

if dealerships meet criteria

- Strong national account direct sales group to support large, 

geographically dispersed customers

• Global coverage with local tailoring of products, services, processes

and systems

• Organizational excellence

- People and processes development

HBB:
• Innovation in our products

- Invest in deep understanding of consumer and customer needs
- Leverage engineering expertise worldwide to develop innovative

solutions that improve everyday living

• Sales and marketing excellence

- Professional and efficient sales and marketing teams, processes

and systems

- Building brand equity of our current brands and increasing the

number of brands
• Quality and efficiency

- Ensure operational excellence while delivering high-quality products
- Continually reduce supply chain costs

• Partnerships with our customers and suppliers
• Organizational excellence

- People and processes development

Kitchen Collection:
• Unique, high-quality, widest variety of affordable products 

in creative store environments
• Store improvement and expansion

- Kitchen Collection® outlet and traditional mall expansion
- Le Gourmet Chef® outlet mall focus
- Internet channel expansion

• Cost control

- Continually reduce store and warehousing costs
- Control capital costs

• Partnerships with our suppliers
• Organizational excellence

- People and processes development

NACoal:
• Mining and reclamation expertise

- Innovative and low cost
- Equipment maintenance
- Efficient processes and systems

• Safety focus
• Long-term partnerships with current and future customers
• Pursue new business opportunities

- Domestic and international
- Coal and value-added mining services

• Organizational excellence
- People development
- Highly disciplined mine management teams

Selected Financial & Operating Data

NACCO Industries, Inc. and Subsidiaries

Year Ended December 31

2010(4)

2009(4)

2008(1)(4)

2007

2006

(In millions, except per share data)

$ 2,687.5 
140.3 
$

$ 2,310.6 
59.1 
$

$ 3,665.1 
(389.5)
$

$ 3,590.0 
139.2 
$

$ 3,327.6 
171.1 
$

Operating Statement Data :
Revenues  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating profit (loss)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) from continuing operations  . . . . . . . . . . . . .
Discontinued operations, net-of-tax(2) . . . . . . . . . . . . . . . . .
Extraordinary gain, net-of-tax(3)  . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net (income) loss attributable 

to noncontrolling interest . . . . . . . . . . . . . . . . . . . . . . . . .
Net income (loss) attributable to stockholders  . . . . . . . . . .

Basic Earnings (Loss) per Share:
Income (loss) from continuing operations

attributable to stockholders . . . . . . . . . . . . . . . . . . . . . . .
Discontinued operations, net-of-tax(2) . . . . . . . . . . . . . . . . .
Extraordinary gain, net-of-tax(3)  . . . . . . . . . . . . . . . . . . . . . .
Basic earnings (loss) per share  . . . . . . . . . . . . . . . . . . . . . . .

Diluted Earnings (Loss) per Share:
Income (loss) from continuing operations

attributable to stockholders . . . . . . . . . . . . . . . . . . . . . . .
Discontinued operations, net-of-tax(2) . . . . . . . . . . . . . . . . .
Extraordinary gain, net-of-tax(3)  . . . . . . . . . . . . . . . . . . . . . .
Diluted earnings (loss) per share . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

$

$

79.4 
–
– 
79.4 

0.1 
79.5 

9.55 
–
– 
9.55 

9.53 
–
– 
9.53 

Per Share and Share Data:
Cash dividends  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Market value at December 31  . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity at December 31  . . . . . . . . . . . . . . . . .

$
2.085 
$ 108.37 
53.69 
$

Actual shares outstanding at December 31 . . . . . . . . . . . .
Basic weighted average shares outstanding . . . . . . . . . . . .
Diluted weighted average shares outstanding  . . . . . . . . . .

8.333 
8.328 
8.344 

Balance Sheet Data at December 31:
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

261.9 
$
$ 1,658.3 
355.3 
$
447.4 
$

$

$

$

$

$

$

$

$
$
$

8.4 
22.6 
– 
31.0 

0.1 
31.1 

1.03 
2.72 
– 
3.75 

1.03 
2.72 
– 
3.75 

2.068 
49.80 
47.82 

8.294 
8.290 
8.296 

$

$

$

$

$

$

$

$
$
$

(439.7)
2.3 
–
(437.4)

(0.2)
(437.6)

(53.12)
0.28 
– 
(52.84)

(53.12)
0.28 
– 
(52.84)

2.045 
37.41 
43.05 

8.286 
8.281 
8.281 

$

$

$

$

$

$

$

89.7 
0.6 
–
90.3 

0.1 
90.4 

10.87 
0.07 
–   
10.94 

10.86 
0.07 
–
10.93 

$

$

$

$

$

$

$

90.5 
2.8 
12.8 
106.1 

0.7 
106.8 

11.07 
0.34 
1.56 
12.97 

11.06 
0.34 
1.56 
12.96 

1.980 
$
$
99.69 
$ 107.80 

$
1.905 
$ 136.60 
96.05 
$

8.269 
8.263 
8.272 

8.238 
8.234 
8.242 

256.2 
$
$ 1,488.7 
377.6 
$
396.6 
$

138.2 
$
$ 1,687.9 
400.3 
$
356.7 
$

281.2 
$
$ 2,427.3 
439.3 
$
891.4 
$

196.7 
$
$ 2,154.5 
359.9 
$
791.3 
$

(1) During 2008, NACCO’s stock price significantly declined compared with previous periods and the Company’s market value of equity was below its book value of tangible assets
and book value of equity. The Company performed an impairment test, which indicated that goodwill and certain other intangibles were impaired at December 31, 2008.
Therefore, the Company recorded a non-cash impairment charge of $435.7 million in 2008.

(2) During 2009, the Company’s North American Coal subsidiary completed the sale of certain assets of the Red River Mining Company. The results of operations of Red River

for 2009 and all prior periods have been reclassified to reflect Red River’s operating results as discontinued operations.

(3) An extraordinary gain was recognized in 2006 as a result of a reduction to Bellaire Corporation’s estimated closed mine obligations relating to amounts owed to the United

Mine Workers of America Combined Benefit Fund arising as a result of the Coal Industry Retiree Health Benefit Act of 2006.  

(4) In 2006, NACCO initiated litigation in the Delaware Chancery Court against Applica Incorporated (“Applica”) and individuals and entities affiliated with Applica’s shareholder,
Harbinger Capital Partners Master Fund, Ltd. The litigation alleged a number of contract and tort claims against the defendants related to the failed transaction with Applica,
which had been previously announced. On February 14, 2011, the parties to this litigation entered into a settlement agreement. The settlement agreement provides for,
among other things, the payment of $60 million to NACCO and dismissal of the lawsuit with prejudice. The payment was received in February 2011. Litigation costs related to
the failed transaction with Applica were $18.8 million, $1.1 million and $0.8 million in 2010, 2009 and 2008, respectively. The Company expects to incur additional litigation
costs for the first two months of 2011 in the range of approximately $2.5 million to $3.0 million for services rendered prior to entering into the settlement agreement. As a
result of the settlement, no further litigation costs in relation to this matter will be incurred.

c   c   c   1 c   c   c

 
 
 
 
 
Cash Flow Data:
Operating Activities

NACCO Materials Handling Group  . . . . . . . . . . . . . . . . . .
Hamilton Beach Brands . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kitchen Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
North American Coal Corporation . . . . . . . . . . . . . . . . . .
NACCO and Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provided by operating activities . . . . . . . . . . . . . . . . . . . . . .

Investing Activities

NACCO Materials Handling Group  . . . . . . . . . . . . . . . . . .
Hamilton Beach Brands  . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kitchen Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
North American Coal Corporation  . . . . . . . . . . . . . . . . . .
NACCO and Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provided by (used for) investing activities  . . . . . . . . . . . . . .

Cash Flow before Financing Activities(5)

NACCO Materials Handling Group  . . . . . . . . . . . . . . . . . .
Hamilton Beach Brands . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kitchen Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
North American Coal Corporation  . . . . . . . . . . . . . . . . . .
NACCO and Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Cash Flow before Financing Activities  . . . . . .

Provided by (used for) financing activities  . . . . . . . . . . . . . .

Other Data:
Adjusted EBITDA(6) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total employees at December 31(7) . . . . . . . . . . . . . . . . . . .

$

$

$

$

$

$

$

$

2010(4)

47.5 
15.0 
6.3 
25.9 
(31.6)
63.1 

(8.5)
(2.2)
(2.7)
6.9 
0.7 
(5.8)

39.0 
12.8 
3.6 
32.8 
(30.9)
57.3 

(43.3)

173.8 

8,900 

2009(4)

Year Ended December 31
2008(1)(4)
(In millions, except employee data)

2007

$

$

$

$

$

$

$

$

115.9 
35.5 
5.4 
42.0 
(41.8)
157.0 

5.8 
(2.1)
(1.1)
34.5 
(14.0)
23.1 

121.7 
33.4 
4.3 
76.5 
(55.8)
180.1 

(64.1)

111.5 

8,600 

$

$

$

$

$

$

$

$

(27.3)
18.0 
(6.4)
23.2 
(2.6)
4.9 

(37.5)
(5.7)
(6.0)
(15.9)
(6.3)
(71.4)

(64.8)
12.3 
(12.4)
7.3 
(8.9)
(66.5)

(83.2)

106.6 

9,500  

$

$

$

$

$

$

$

$

34.6 
19.5 
(10.9)
44.7 
(6.5)
81.4 

(33.9)
(3.7)
(3.9)
(18.2)
(0.2)
(59.9)

0.7 
15.8 
(14.8)
26.5 
(6.7)
21.5 

64.4 

201.7 

10,600 

2006

84.8 
28.7 
17.2 
38.7 
4.1 
173.5 

(30.6)
7.2 
(16.1)
4.2 
– 
(35.3)

54.2 
35.9 
1.1 
42.9 
4.1 
138.2 

(105.8)

213.8 

11,300 

$

$

$

$

$

$

$

$

(5) Cash Flow before Financing Activities is equal to net cash provided by operating activities less net cash used for investing activities.
(6) Adjusted EBITDA is provided solely as a supplemental disclosure with respect to liquidity because management believes it provides useful information regarding a company’s ability
to service its indebtedness. Adjusted EBITDA does not represent cash flow from operations, as defined by U.S. generally accepted accounting principles. You should not consider
Adjusted EBITDA as a substitute for net income or net loss, or as an indicator of our operating performance or whether cash flows will be sufficient to fund our cash needs. NACCO
defines Adjusted EBITDA as income before goodwill and other intangible assets impairment charges, income taxes, non-controlling interest (income) expense, discontinued operations
and extraordinary gain plus net interest expense and depreciation, depletion and amortization expense. Adjusted EBITDA is not a measurement under U.S. generally accepted
accounting principles and is not necessarily comparable with similarly titled measures of other companies. Net cash flows from operating, investing and financing activities as deter-
mined using U.S. generally accepted accounting principles are presented above. A reconciliation of cash flow provided by operating activities to Adjusted EBITDA is presented below.

(7) Includes employees of the unconsolidated mining subsidiaries and excludes employees of Red River.

Reconciliation of cash flow from operations 

to Adjusted EBITDA(6)

Cash flow from operations . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in working capital items . . . . . . . . . . . . . . . . . . . . . .
Gain (loss) on sale of assets and businesses . . . . . . . . . . . .
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring (charges) reversals  . . . . . . . . . . . . . . . . . . . . .
Difference between deferred income 

taxes and total tax provision . . . . . . . . . . . . . . . . . . . . . . .
Other non-cash items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjusted EBITDA(6)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Calculation of Adjusted EBITDA(6)
Net income (loss) attributable to stockholders  . . . . . . . . . .
Goodwill and other intangible 

assets impairment charges . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued operations, net of tax . . . . . . . . . . . . . . . . . . .
Extraordinary gain, net-of-tax . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interest (income) loss . . . . . . . . . . . . . . . . .
Income tax provision  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation, depletion and amortization expense  . . . . .
Adjusted EBITDA(6)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

$

2010(4)

2009(4)

Year Ended December 31
2008(1)(4)
(In millions)

2007

2006

63.1 
48.9 
(5.9)
–  
1.9 

6.9 
34.1 
24.8 
173.8 

79.5 

–  
–  
–  
(0.1)
17.4 
27.4 
(2.6)
52.2 
173.8 

$

$

$

$

157.0 
(114.5)
10.0
8.4 
(9.3)

(4.2)
35.1 
29.0 
111.5 

31.1 

–  
(22.6)
–
(0.1)
20.5 
32.2 
(3.2)
53.6 
111.5 

$

$

$

$

4.9 
96.6 
0.1 
(4.6)
(9.1)

(1.6)
(12.7)
33.0 
106.6 

(437.6)

435.7 
(2.3)
–
0.2 
18.7 
40.6 
(7.6)
58.9 
106.6 

$

$

$

$

81.4 
77.2 
1.3 
(2.0)
(8.6)

19.1 
4.6 
28.7 
201.7 

90.4 

–  
(0.6)
– 
(0.1)
24.3 
40.7 
(12.0)
59.0 
201.7 

$

$

$

$

173.5 
(21.6)
25.6 
(4.8)
(0.8)

19.4 
(11.8)
34.3 
213.8 

106.8

–  
(2.8)
(12.8)
(0.7)
28.5 
41.8 
(7.5)
60.5 
213.8 

This Annual Report contains references to non-GAAP financial measures. Presentations of, and quantitative reconciliations to, the most directly comparable financial measures 
calculated and presented in accordance with GAAP appear on this page. For certain pre-tax disclosures included in the “To Our Stockholders” letter beginning on page 3, the resulting
after-tax amount and the related income tax amount have been included. Certain after-tax amounts are considered non-GAAP measures in accordance with Regulation G. Management
believes that after-tax information is useful in analyzing the Company’s net income.

c   c   c   2 c   c   c

 
 
 
 
 
To Our Stockholders

Introduction

In 2010, as global markets and consumer 

significant improvement in limerock yards delivered.

However, during the year, particularly the second half

confidence improved, NACCO Industries, Inc. and its

of 2010, market improvements in all of NACCO’s busi-

subsidiaries realized the benefits of its existing long-

nesses were accompanied by increasing commodity

term programs and the aggressive cost containment

costs and, for NMHG and HBB, adverse changes in

actions put in place to combat the global recession 

foreign currency exchange rates.

of 2008-09. These programs and actions – along with

Overall, in the context of these general economic

improvements in volumes at the materials handling

conditions, NACCO’s subsidiaries returned to more

and housewares subsidiaries resulting from the

normal operating levels in 2010 after the deep market

Subsidiary Financial Objectives:

• NMHG: Achieve an operating profit
margin of 9 percent at the peak of
the market cycle. 

• HBB: Achieve a minimum operating

profit margin of 10 percent. 
• Kitchen Collection: Achieve a 

minimum operating profit margin 
of 5 percent. 

• NACoal: Earn a minimum return 

on capital employed of 13 percent
and attain positive Economic 
Value Income from all existing 
consolidated mining operations and
any new projects while maintaining
or increasing the profitability of all
existing unconsolidated mining
operations

• All subsidiaries: Generate substantial
cash flow before financing activities.

improved markets, and

increased deliveries at 

the Company’s mining

operations – led to 2010

financial results which 

declines of 2008 and 2009. Given 2010 market levels,

strong results were achieved at NMHG, HBB and

NACoal in 2010 and significant strides were made 

at Kitchen Collection, where improvement is still 

necessary at the Le Gourmet Chef® store format.

were significantly better

Consolidated revenues for NACCO increased to 

than in 2009. 

$2.7 billion in 2010 from $2.3 billion in 2009, with the

Markets improved at 

increase primarily driven by volume improvements 

all of our subsidiaries. At 

at NMHG. Net income(1) increased substantially to

the end of 2009, NACCO

$79.5 million, or $9.53 per diluted share, compared

Materials Handling Group

with net income of $31.1 million, or $3.75 per diluted

(“NMHG”) was concerned

share, in 2009, which included income from discon-

that lift truck markets

tinued operations of $22.6 million from the sale of

served by NMHG would

NACoal’s Red River Mining Company. Income from

recover only gradually from

continuing operations(1) was $8.5 million, or $1.03 

the recession. In fact, beginning early in the second

per diluted share, in 2009. 

quarter of 2010, those markets improved more rapidly.

Offsetting these favorable subsidiary results in

Consumer markets, which showed improvement at

2010 were costs of $18.8 million ($12.2 million after

the end of 2009, continued to improve during 2010.

tax of $6.6 million) at NACCO for litigation initiated 

However, the recovery in the mass consumer market,

in 2006 against Applica Incorporated (“Applica”) and

where Hamilton Beach Brands (“HBB”) and Kitchen

individuals and entities affiliated with Applica’s share-

Collection are primarily focused, was not as strong 

holder, Harbinger Capital Partners Master Fund I Ltd.,

as in the high-end consumer market. Mass-market

related to NACCO’s failed transaction with Applica in

consumers continued to struggle with high unemploy-

2006. On February 14, 2011, the parties to the Applica

ment rates and financial concerns. Demand for lignite

litigation entered into a settlement agreement. The

from customers served by The North American Coal

settlement agreement provides for, among other

Corporation (“NACoal”) remained steady, and the

things, the payment of $60 million ($39.0 million after

limerock mining market in southern Florida improved

taxes of $21.0 million) to NACCO and dismissal of 

as mining permits, which had been suspended during

the lawsuit with prejudice. NACCO expects to incur

2009, were reinstated in early 2010, resulting in a 

additional litigation costs for the first two months of

(1) For purposes of this annual report, discussions about income/loss from continuing operations and net income/loss refer to income/loss from continuing 
operations attributable to stockholders and net income/loss attributable to stockholders. 

c  c  c  3 c  c  c

 
 
 
 
 
2011 in the range of approximately $2.5 million to

housing and construction markets. The Company

$3.0 million pre-tax for services rendered prior to

expects improved earnings at the subsidiaries in light

entering into the settlement agreement. The payment

of these anticipated market conditions, but at lower

was received in February 2011. As a result of the 

levels than might otherwise be expected due to the

settlement, no further litigation costs in relation to

full restoration in 2011 of employee compensation

this matter will be incurred.

and benefits at NACCO and all of its subsidiaries, as

In 2008 and 2009, NACCO made capital contribu-

well as the non-recurrence in 2011 of favorable foreign

tions to several of its subsidiaries to help them navigate

currency contracts that benefited NMHG in 2010.

the economic downturn. In 2010, only small capital

contributions were made to NMHG. During 2010,

Subsidiary Financial Objectives 

both NMHG and Kitchen Collection renegotiated

Each of NACCO’s subsidiary companies has 

certain credit agreements on favorable terms. All

specific long-term financial objectives (see sidebar

other financing arrangements at the other subsidiaries

for specific goals). In 2010, NACoal achieved all of its

remain in place with attractive terms. 

financial targets. HBB had sound operating profit but

Importantly, each of NACCO’s subsidiaries 

fell somewhat short of its long-term operating profit

generated strong positive cash flow before financing

margin target in 2010. Kitchen Collection made solid

activities in 2010 totaling $57.3 million on a consoli-

progress in each of its store formats but also fell

dated basis. While cash flow before financing activities

below its target. At both HBB and Kitchen Collection,

was substantial in 2010, it was significantly lower than

operating profits declined compared with 2009 as a

the $180.1 million generated in 2009 when working

result of the full reinstatement of employee benefits

capital requirements contracted during the downturn

that were suspended in 2009 and restored in 2010.

and the Company benefited from asset sales. NACCO

Looking forward, HBB is expected to continue to have

will continue to focus on maximizing cash flow before

sound results but will need additional sales volume

financing activities and expects continued strong cash

to achieve its target. Kitchen Collection® stores 

flow generation at all subsidiaries in 2011.

operated close to target in 2010 and are expected to

Improved market conditions are expected to

achieve their operating profit margin goal in 2011,

continue into 2011, but all subsidiaries are proceeding

but the Le Gourmet Chef® stores are not expected 

cautiously until market prospects become clearer.

to achieve their target objective until sales volumes

The global lift truck market is improving, but the pace

increase and additional underperforming stores have

of recovery is still unclear and periodic supply chain

been closed. Improving market conditions in the lift

constraints are likely as suppliers work to increase

truck market have helped NMHG return to more

volume levels. While continued improvement in 

normal operating levels and allowed the company 

consumer confidence is expected, selling to the mass-

to make substantial progress toward its financial

market consumer is expected to remain challenging

objectives. Nevertheless, actual results at NMHG

until the job market recovers. In addition, rising com-

remain well below the target level. Because reaching

modity costs are expected to create margin pressures

appropriate capacity utilization will require increased

at HBB and NMHG since recovering these cost

market share and because reaching target margins 

increases through price increases will be challenging.

on certain products is necessary, particularly in 

Lignite deliveries are expected to remain relatively

the smaller internal combustion engine products, 

stable, but the limerock market in southern Florida is

it is difficult to provide a timetable for achieving

expected to continue to be depressed by weak local

NMHG’s financial target – particularly in the context

c   c   c   4 c   c   c

Left: Yale’s new electric-rider lift truck series, the 
Yale® ERP-VF four-wheel (left) and ERP-VT three-wheel 
(right) pneumatic tire series, have lifting capacities of 
3,000 to 4,000 pounds. These trucks have been designed 
for overall productivity at lower costs. 

of continuing uncertainty regarding the pace and 

in 2009 to net income of $32.4 million in 2010. While

sustainability of the market recovery. However, market

NMHG generated strong cash flow before financing

improvements, NMHG’s programs and substantial

activities of $39.0 million in 2010, the amount was

operating leverage have established a strong platform

significantly below 2009 since working capital needs

for achieving its operating profit margin target when

were increasing rather than declining.

the market does peak. As each of NACCO’s subsidiaries

The market turnaround resulted in a number of

proceeds with specific programs designed to achieve

other positive developments during the year. In the

its targets and market conditions continue to improve,

first half of 2010, a substantial backlog developed and

the Company expects that its subsidiaries’ operating

lead times became longer than normal. In the second

fundamentals will position each to achieve its long-

half, increases in plant workforce levels and added

term financial goals. 

NACCO Materials Handling Group 

2010 Results

shifts for certain manufacturing operations increased

production, particularly in the fourth quarter, with

the result that the backlog and lead times were slightly

reduced by the end of the year. Although the company

The lift truck market experienced unprecedented

continued to exert tight control of expenses and capital

declines in 2008 and the first half of 2009. In 2010,

expenditures throughout 2010, employees’ salaries,

however, the market turned up significantly. While

which had been reduced in 2009, were gradually

NMHG’s primary markets are still at lower-than-

restored during the course of the year. In 2010, NMHG

prerecession levels, the upturn occurred earlier and

continued to strengthen its distribution network by

more vigorously than NMHG expected. The recovery

divesting all but one of its remaining owned retail

in 2010 resulted in a 22 percent increase in revenues

dealerships to independent owners, adding strong

from $1.5 billion in 2009 to $1.8 billion, which was

independent dealers in the United Kingdom and

driven by a 44 percent increase in new unit shipments,

Russia and generally consolidating its global distribu-

as well as increased part sales. These improved 

tion network. Major enhancements were also made to

volumes, combined with the results of programs put in

NMHG’s product lines. All of these factors, combined

place to counter the 2008-09 downturn and strategic

with NMHG’s aggressive actions to help dealers 

programs initiated earlier, helped drive the substantial

significantly reduce inventories at the beginning of

improvement in results from a net loss of $43.1 million

the downturn, allowed the company to gain market

c  c  c  5 c  c  c

 
 
 
 
 
Left: Hyster’s Yardmaster II HR 45-36 Big Truck transports a windmill blade to a different location. The Yardmaster II has a lifting capacity of 36,000 –
45,000 pounds and is ideal for use in heavy-duty applications.

Above from left to right: The new Yale® ESC-AC stand-up three-wheel electric-rider cushion tire lift truck has a lifting capacity of 3,000 to 4,000 pounds.

The Hyster® H450HD Big Truck, with lifting capacities up to 45,000 pounds, features a tire handler attachment for lifting and moving oversize tires.

The new Hyster® H50CT internal combustion engine lift truck has a lifting capacity of 5,000 pounds and is targeted at the medium-duty 
market segment.

share as orders increased and dealers rebuilt inventory

NMHG achieve favorable financial results in 2010.

levels as the market improved.

However, costs are expected to increase significantly

Nonetheless, 2010 was not without its challenges.

in 2011 since the company will have a complete year

Material costs began increasing due to rising 

of fully restored compensation and benefits, as well

commodity costs in the second half of the year, which

as costs of a larger workforce working additional shifts

resulted in the implementation of price increases. In

to meet market demand. NMHG will continue to

addition, currency rates throughout the year became

adjust manufacturing levels as needed to respond to

less favorable than in the prior year, despite the positive

market demand levels and supply chain constraints.

effect of certain foreign currency contracts and 

Overall, NMHG’s product development, supply

currently continue to be less favorable.

Outlook for 2011

Although the global lift truck market continues 

to recover, the pace is still unclear in certain parts of

the world. Nonetheless, NMHG expects global market

demand for units and parts volumes to continue to

improve in all markets in 2011 compared with 2010,

particularly in the Americas, with more significant

growth in the second half of the year. As a result, 

chain, manufacturing processes and quality and 

reliability programs are performing at expected levels

and are now focused on continuous improvement.

NMHG’s greatest challenges in 2011 will be to enhance

distribution effectiveness to generate additional 

market share and to ensure that market applications

are properly served with the right products at the

right prices to achieve target margins, especially in

the new medium-duty internal combustion engine

product line and in its existing heavy-duty internal

the company expects increased bookings in 2011

combustion engine premier product line. 

compared with 2010. Unit shipment levels and parts

In 2011, NMHG expects to continue its program

sales are also expected to increase in 2011. Given this

of consolidating and strengthening its dealerships as a

market outlook, NMHG is optimistic about recovery

key component of its efforts to enhance market share.

prospects but continues to move cautiously in bringing

In early 2011, the company entered into agreements

capacity back online until the pace and sustainability

with two dealers in India to enhance distribution and

of the recovery is clearer. 

permit specified Hyster® and Yale® lift trucks to be

Actions taken over the past few years to respond

manufactured in India under license for the Indian

to extremely depressed market conditions helped

market. These new dealers and licensing agreements

c   c   c   6 c   c   c

are expected to enhance sales volumes in 2011 and in

ownership and providing outstanding sales, parts

future years. NMHG also expects to enhance market

and service support through an outstanding network

share through new product introductions, which

of independent dealers. 

meet key market needs such as launching a low-cost

NMHG is well-positioned to maintain its global

and performance internal combustion engine lift

competitiveness. The company’s product pipeline is

truck in developing markets around the world.

on track to produce a continuous stream of new

In addition to its focus on programs to reach 

product innovations and product introductions over

target margins by ensuring the right products are

the next several years, which are expected to enhance

offered at the right prices to serve market applications,

its competitiveness and market share. During 2010,

NMHG expects to continue to increase prices in 2011,

NMHG introduced three new electric-rider lift truck

as necessary, in response to rising commodity prices

series in the Americas and one new electric-rider lift

but in a manner that does not erode its competitive

truck series in Europe, all of which were well received

position. NMHG currently anticipates that material

for their improved ergonomics and ability to lower

costs, particularly the cost of steel, will continue to

operating costs and energy consumption while maxi-

increase in 2011 compared with 2010. As a result,

mizing productivity. The company plans to introduce

price increases on selected models were announced

the remainder of its new electric lift truck line in 2011,

during 2010 which, in combination with additional

with the launch of four additional series of electric-

increases as needed during 2011, are expected over

rider lift trucks in late 2011. NMHG also introduced

time to offset the effect of increased commodity costs. 

new base-model internal combustion engine lift truck

Overall, net income is expected to increase in 2011

models aimed at the medium-duty segment of the

compared with 2010. However, significant operating

Americas market in July 2010 and expects to introduce

profit improvement from increased volume is expected

one in Europe in mid-2011. The remaining trucks 

to be partially offset by increased employee-related

in this base-model range are expected to be rolled 

costs, the absence of foreign currency contracts which

out by 2013. Finally, NMHG expects to introduce a

favorably affected 2010 results, and by higher effective

new 12-ton big truck in mid-2011. To strengthen

tax rates, especially in the first half of 2011. Cash flow

innovation and execution of advanced product 

before financing activities in 2011 is expected to be

development programs, NMHG has recently set up a

higher than in 2010. 

new Engineering Concept Centre at NMHG’s European

Longer-Term Perspective

NMHG remains committed to its vision of being

a leading globally integrated designer, manufacturer

and marketer of a complete range of high-quality lift

truck products designed to meet a broad range of

market applications by offering the lowest cost of

headquarters in the United Kingdom. In the years

ahead, the company expects to continue to work

aggressively to meet evolving market requirements 

in all product segments of the market.

New diesel emission regulations are currently

affecting all lift truck manufacturers. NMHG is working

c  c  c  7 c  c  c

 
 
 
 
 
From left to right:
Yale’s new electric-rider lift truck series, the Yale® ERC-VA cushion tire series, has 
lifting capacities of 3,000 to 4,000 pounds. These trucks have been designed for overall
productivity at lower costs. The four-wheel truck is shown here.

The new Hyster® E30-40XN electric-rider cushion tire lift truck series has lifting 
capacities of 3,000 to 4,000 pounds. These trucks have been designed for overall 
productivity at lower costs. The 4,000 pound lift truck model is shown here.

Hyster Company’s new Hyster® H50CT internal combustion engine lift truck has a lifting 
capacity of 5,000 pounds and is targeted at moderate duty applications.

The new Yale® MPE Walkie/Rider Motorized Hand Pallet Truck, with a carrying capacity
of 6,000 to 8,000 pounds, excels in warehousing applications where throughput and 
productivity are key considerations.

to ensure these requirements are satisfied in a cost-

Because of these favorable events, NACoal had net

effective manner. However, NMHG expects these 

income in 2010 of $39.6 million compared with

regulations to increase the cost of trucks, which in

income from continuing operations in 2009 of $30.6

turn is likely to lead to substantial price increases for

million. NACoal also generated strong cash flow before

certain trucks beginning with deliveries in 2012. 

financing activities of $32.8 million, which includes

Overall, NMHG believes its products, supply

proceeds of $11.2 million from the sale of joint venture

chain, manufacturing, quality, pricing, distribution

assets in Great American Energy, compared with cash

and sales and marketing programs will position the

flow before financing activities of $76.5 million in 2009,

company well in the global lift truck market. NMHG’s

which included proceeds of $41.4 million from the

objective is to leverage this position to increase market

sale of the assets of the Red River Mining Company.

share and improve product margins to target levels.

In 2010, NACoal’s subsidiary, Liberty Fuels,

These programs are expected to move the company’s

finalized a new mining contract to provide approxi-

financial performance in the next few years toward its

mately 4.2 million tons of lignite coal annually from

target level of a minimum operating profit margin of

its new Liberty Mine to Mississippi Power Company’s

9 percent at the peak of the market cycle.

new Ratcliffe power plant currently being built in

North American Coal 

2010 Results

Mississippi. This project is in the development phase

and will not be fully operational for several years.

While completion of the project is still contingent on

North American Coal’s coal supply agreements,

resolving legal challenges to regulatory approvals

which are long-term in nature, again helped the 

being pursued by the Ratcliffe power plant, initial

company achieve strong, stable performance and

deliveries are expected to commence in late 2013.

steady cash flows in 2010. In addition, several positive

NACoal also extended its limerock mining contract

financial developments occurred during the year.

with Cemex S.A.B. de C.V. (“Cemex”) to continue

Mississippi Power Company reimbursed NACoal 

mining at the five Cemex quarries in Florida through

for previously recognized costs for pre-development

2018. In December 2010, NACoal’s contract to provide

activities related to the new Liberty Mine in Mississippi;

mining services to the San Miguel Mine expired and

increased earnings at the unconsolidated mines

was not renewed.

resulted from contractual price escalation and income

from the Liberty Mine; deliveries increased at the

limerock mining operations due to the reinstatement

of customer mining permits in early 2010, which had

been suspended during 2009; royalty income increased;

and lower costs of sales at the Mississippi Lignite

Mining Company all contributed to enhanced results.

Outlook for 2011

NACoal remains focused on safety, environmental

compliance and continuous improvement programs.

These well-established programs provide a solid

foundation for relatively stable operations at all of its

coal mines in 2011. However, coal tons delivered in

c   c   c   8 c   c   c

Above: Two draglines work through the night at The Sabine Mining Company in Texas. 

Right: The dragline at Mississippi Lignite Mining Company’s Red Hills Mine.

2011 are expected to be lower than in 2010 as a result

although Demery Resources Company is currently in

of the expiration and non-renewal of the San Miguel

the permitting stage and expects to commence initial

Mine contract in 2010 and somewhat lower customer

deliveries in late 2011, unfavorable market conditions

requirements. Royalty income in 2011 is also expected

for its customer are expected to delay reaching full

to be lower than in 2010. 

production of approximately 300,000 to 400,000 tons

In 2010, NACoal’s limerock customers in the

of coal annually. Lastly, in early 2011, NACoal finalized

Florida lake belt region required higher limerock

a new agreement to provide services to operate a

deliveries as they rebuilt stockpiles that had been 

refined coal processing facility through 2018. This

significantly diminished as a result of an unfavorable

agreement and the mines in development are expected

legal ruling that set aside their mining permits in 2009.

to generate modest income during 2011. 

With this inventory replenishment now complete, 2011

NACoal is working on several important new

customer requirements are expected to be lower as

project opportunities in the United States and Asia 

market conditions in the southern Florida housing and

for which it expects to continue to incur additional

construction markets remain weak, which is expected

expenses in 2011. In the United States, the company

to result in lower deliveries in 2011 than in 2010. 

continues to move forward to gain a permit for its

NACoal’s primary focus in 2011 is the execution

Otter Creek reserve in North Dakota in preparation

and implementation of the projects it currently has 

for the expected construction of a new mine. The 

in development. In addition to the new Liberty Mine,

permit is anticipated to be issued in the second half

NACoal has three other mines in development stages

of 2011. NACoal is also performing work under certain

that will not be in full production for several years.

mining services agreements in Indonesia and India,

Caddo Creek Resources Company is in the permitting

in which NACoal is assisting other companies in 

stage of a project which expects to mine approximately

setting up and managing their mines.

650,000 tons of coal annually for a customer that 

Overall, NACoal expects full-year 2011 net income

currently purchases its coal from The Sabine Mining

to decrease compared with 2010 mainly as a result 

 Company. Initial deliveries are expected to commence

of the absence of the reimbursement of previously

in 2013. Camino Real Fuels is in the permitting stage

expensed costs received in 2010 and reduced royalties

of a project which expects to mine approximately 

in 2011. Cash flow before financing activities in 2011

2.7 million tons of coal annually. Initial deliveries are

is expected to be higher than 2010, assuming mine

expected to commence in mid- to late 2012. Finally,

development activities occur as currently planned.

c  c  c  9 c  c  c

 
 
 
 
 
Above left: A truck/shovel operation uncovers coal
in the pit of the Red Hills Mine in Mississippi.  

Above right: An Easi-Miner mines lignite coal from
the ground into a Kress haul truck at The Sabine
Mining Company in Texas.

Bottom right: A Wirtgen coal miner loads coal into
a Caterpillar dump truck at the Red Hills Mine in
Mississippi.

Longer-Term Perspective

that coal must remain an integral part of the nation’s

NACoal expects to continue its record of 

total energy mix for the United States to continue 

operational excellence in safety, environmental

to be fully competitive in a global economy. NACoal

stewardship and production at each of its mining

will also continue to take a leadership role in helping 

operations and, over time, deliver profits that

balance energy needs with environmental responsi-

exceed its financial objectives. 

bility. The company is actively associated with several

NACoal’s vision is to continue to be a leading

organizations involved in evaluating and studying

low-cost miner of coal used in power generation,

various clean-coal technologies, some of which are

coal-to-liquids, coal gasification and activated carbon

funded by the Federal government. Also, one of

plants and to provide selected value-added mining

NACoal’s customers, Basin Electric, is a pioneer in the

services for companies in the aggregates business.

carbon capture process, which it employs at its Dakota

Over the longer term, NACoal expects to continue its

Gasification facility to pipe CO2 to Canada for enhanced

efforts to develop new mining projects. The company

oil and gas recovery. Further, most of NACoal’s new or

is actively pursuing domestic opportunities for new

potential coal-fired power plant customers, such as

coal mining projects. However, the company also

Mississippi Power, include carbon capture in their new

expects to strengthen its position in value-added

coal project plans. The company continues to believe

mining services in the international mining arena 

that new power plant technologies, such as integrated

in future years because of expected rapid growth in

gasification, combined cycle power generation and

international coal mining activities as developing

production of alternative fuels made from coal, will

countries expand low-cost coal-fired power generation.

provide important opportunities in the future. 

New U.S. mining opportunities, on the other hand,

Overall, NACoal sees sound long-term prospects

are expected to be more limited, with any significant

for additional mining opportunities. Also, as the 

growth dependent on the United States adopting a

company’s new mines currently under construction

balanced energy policy in which coal continues to

begin operating, NACoal expects improved profitability

play a key role. NACoal actively monitors pending 

over the long term. This enhanced financial perform-

regulations and legislation to try to ensure that 

ance is expected to provide a solid base for NACoal to

reasonable actions are taken. The company believes

continue attaining its long-term financial targets.

c   c   c   10 c   c   c

Bottom left: Hamilton Beach® products are designed
to fit every kitchen style and lifestyle. Featured -
Hamilton Beach® Stay or Go® slow cooker.

Bottom right: Hamilton Beach® slow cookers are 
versatile for everyday meals or for entertaining in
the home. Featured - Hamilton Beach® 3-in-One 
Slow Cooker.

At right: Hamilton Beach Brands’s newest products
include, clockwise at top: Hamilton Beach® Wave
Power® Plus blender, Hamilton Beach® BrewStation®
12-cup dispensing coffeemaker, Hamilton Beach®
FashionFirst™ iron, Hamilton Beach® Half Pint™ soft-
serve ice cream maker, Melitta® 12 cup coffee brewer.

Hamilton Beach Brands 

2010 Results

Hamilton Beach Brands had strong financial

results and solid cash flow before financing activities

in 2010. Revenues improved from $497.0 million in

2009 to $515.7 million in 2010 primarily as a result 

of significantly higher unit sales volumes. However,

despite these higher volumes and lower product 

costs in the first half of the year, net income declined

moderately to $24.4 million in 2010 from $26.1 million

in 2009. In 2009, margins were unusually strong in the

U.S. consumer market and the company had reduced

costs as a result of lower employee compensation and

benefits, all of which returned to more normal levels

in 2010.  These factors, along with increased product

and transportation costs in the second half of 2010,

resulted in the slight decline in 2010 net income.

HBB generated cash flow before financing activities 

of $12.8 million in 2010, down from the prior year

amount of $33.4 million as a result of higher finished

goods inventory levels at the end of 2010.

Outlook for 2011

as mass-market consumers continue to struggle

with financial concerns and unemployment rates

remain high. International markets and commercial

product markets experienced a stronger recovery in

2010 and the momentum seen in these markets is

expected to continue into 2011. 

In 2011, the company will continue to invest in

innovative products and value-added services for 

its key customers to ensure HBB products maintain

their current strong market position. HBB continues

to focus on strengthening its market position with 

all retailers through product innovation, promotions,

increased placements and branding programs, 

as well as appropriate levels of advertising for the

company’s highly successful Brewstation® coffee maker

and Stay-or-Go® slow cooker lines. In addition, the

company expects to continue to introduce innovative

products in several small appliance categories. In

2011, HBB plans to continue to strengthen its focus

on the higher-end U.S. consumer market. The new

Melitta-branded beverage appliances, introduced in

late 2010, are expected to continue to gain position in

2011. The company also expects to launch the ScoopTM,

The small kitchen appliance market in which

a single-serve coffee maker, and a new DurathonTM

HBB participates has largely recovered. Nonetheless,

iron product line. As a result of these new products,

although consumer confidence and other key 

HBB anticipates revenues in 2011 will increase

indicators have improved compared with 2009, 

compared with 2010. 

the U.S. mass market is expected to remain soft 

c  c  c  11 c  c  c

 
 
 
 
 
From left to right: Proctor Silex® 1.5 Quart portable oval slow cooker, offered in citrus colors of red, orange, green and yellow; Hamilton Beach
Stay-or-Go® Personal Cup™ pod coffeemaker; Hamilton Beach® Commercial Tournant™ high-performance food blender; Hamilton Beach® 
digital two-slice toaster; Hamilton Beach® Big Mouth® Pro juice extractor. 

Overall, full-year 2011 net income is expected to

to improve revenues. The company expects its product

be slightly lower than 2010 due to increased operating

pipeline to be at or above historical levels in 2011.

expenses and higher income tax expense. Increased

HBB is focused on ensuring that the company

product and transportation costs in the first half of

remains a leading designer, marketer and distributor

2011 are expected to reduce net income in the first

of small electric household and commercial products

half of 2011 compared with the first half of 2010. The

sold worldwide under strong brand names and

company will remain focused on adding placements

achieves profitable growth from innovative solutions

while maintaining or improving product margins. HBB

that improve everyday living. Longer term, the 

continues to monitor commodity costs closely and will

company will continue to work to increase revenues

adjust product prices and placements as appropriate

and profitability by gaining placements, improving

if commodity costs continue to increase as expected.

efficiencies, reducing costs and pursuing strategic

Also, to increase distribution efficiencies, HBB is

growth opportunities, including achieving growth for

moving its distribution center into a larger facility 

both the Hamilton Beach® and Proctor Silex® brands,

during 2011. HBB expects to incur additional expenses

growth in the high-end consumer market, growth

in the second quarter related to this relocation. Cash

throughout Latin America and growth in global 

flow before financing activities in 2011 is expected to

commercial markets. The company is well-positioned

be higher than in 2010.

Longer-Term Perspective

Product quality, customer service and fact-based

professional sales and marketing remain areas of

excellence for HBB. Important promotional campaigns

designed to support HBB’s brands and new products

are expected to continue. The company’s product and

placement track record continues to be impressive due

to innovation processes centered on understanding

and meeting end-user needs. New products introduced

in 2010, as well as further new product introductions

in the pipeline for 2011 and future years, are expected

to continue its leadership position in the small kitchen

appliances industry and to move toward achieving its

long-term financial objective of a minimum 10 percent

operating profit margin in the years ahead. 

Kitchen Collection 

2010 Results

Solid strides were made at Kitchen Collection 

in 2010 to improve operations in both the Kitchen

Collection® and Le Gourmet Chef® store formats. While

results were encouraging, continued improvement is

still necessary, primarily at the Le Gourmet Chef®

c   c   c   12 c   c   c

A layout of products
available at Kitchen
Collection’s Le Gourmet
Chef® stores. Le Gourmet
Chef® stores feature
higher-margin, brand-
name kitchenware and
gourmet foods. 

store format. Despite fewer customer visits and

to break-even levels. A new, revitalized store format

reduced number of sales transactions at both store

and an enhanced website for the Le Gourmet Chef®

formats due to weakness in mass-consumer markets,

stores, both focused more on food, tabletop and 

Kitchen Collection was able to increase revenues

on-trend merchandise and both fully implemented

from $213.9 million in 2009 to $219.6 million in 2010

late in 2009, helped drive an increase in sales volumes

and deliver improved gross margins primarily from

and improved margins for the Le Gourmet Chef® stores.

new store sales and an increase in the average sales

transaction value at comparable stores for both store

formats. However, net income and cash flow before

financing activities declined slightly. Net income

decreased to $3.5 million in 2010 from $3.9 million in

2009 largely due to higher employee-related costs,

while cash flow before financing activities was $3.6

million in 2010 compared with $4.3 million in 2009. 

The Kitchen Collection® stores, which sell a wide

variety of basic kitchen items, had very strong results

in 2010, benefitting from newly opened stores, an

increase in the number of seasonal stores, a refreshed

store format with improved product assortments, and

enhanced merchandising, all of which resulted in

improved margins. However, higher employee-related

costs and unfavorable comparable store results

reduced Kitchen Collection® store income compared

with the prior year. The Le Gourmet Chef® stores,

which sell higher-end goods focusing on cooking and

entertaining themes, achieved a strong turnaround as

an increase in sales at comparable stores, lower rent

and the closing of unprofitable stores improved results

Outlook for 2011

Kitchen Collection expects the economic recovery

to continue in 2011, although consumer spending

levels are likely to reflect financial concerns and high

unemployment rates in Kitchen Collection’s target

consumer base. In addition, increasing fuel costs

could continue to affect the number of customer 

visits in 2011. Nevertheless, due to the opening of

new Kitchen Collection® stores, enhanced product

offerings and the continued strength of the Kitchen

Collection® and Le Gourmet Chef ® store formats,

Kitchen Collection expects a modest increase in 

revenue in 2011 compared with 2010. 

Favorable sales and margin trends that occurred

in both store formats during 2010 are expected to

continue into 2011. In addition, the company plans 

to continue to refine its promotional offers and 

merchandise mix in the Le Gourmet Chef ® stores.

Because of Kitchen Collection’s prior actions to improve

product selection, the company does not anticipate

significant markdowns in 2011. These factors are

expected to further enhance sales and margins.

c  c  c  13 c  c  c

 
 
 
 
 
Left: The Kitchen Collection® store at Aurora Farms
Premium Outlets near Cleveland, Ohio features higher-
margin, brand-name kitchen gadgets, small electric 
appliances and a variety of other kitchen- and 
housewares-related products.

Above: The Le Gourmet Chef® store in Indianapolis, Indiana.

The opening of new stores, the renegotiation of

Longer-Term Perspective

leases and the company’s continuing program of

Kitchen Collection’s vision is to be the leading

closing underperforming stores are also expected to

specialty retailer of kitchen, home entertaining and

provide improved results in 2011. As a result of 

gourmet food products in outlet malls and other retail

favorable short-term leasing rates, Kitchen Collection

channels for consumers seeking a large selection of

was able to increase the number of seasonal stores

unique, high-quality products at exceptional value.

opened in 2010 and keep some of these seasonal

The company has two strong store formats and plans

stores open in early 2011. While growth in the number

to leverage this strength with strong, separate brand

of Le Gourmet Chef® stores continues to be a long-

identities for each.

term goal, the expected closure of underperforming

Overall, the company is in a growth phase. 

stores in 2011 will result in a near-term reduction in

The Kitchen Collection® store format is strong and 

the number of Le Gourmet Chef® stores. The effect of

Le Gourmet Chef ® continues to improve. Going 

opening new stores and closing unprofitable ones is

forward, management plans to focus on revenue and

expected to result in a net increase of 17 total stores

profitability growth through further strengthening of

for the year. 

its merchandise mix, store displays and appearance,

In addition, to increase the efficiency of its distri-

while maintaining disciplined cost control. The 

bution operations, Kitchen Collection is combining

its two distribution centers into one larger facility. The

company expects to incur some additional expenses

in the first quarter of 2011, when the relocation is

expected to occur. The company also anticipates

increased transportation costs in 2011 but expects 

to offset these increased costs through pricing and

other actions as needed. 

Overall, Kitchen Collection anticipates an increase

in full-year net income and cash flow before financing

activities in 2011 compared with 2010. 

company also plans to expand the number of outlet

malls in which Kitchen Collection® and Le Gourmet

Chef® operate and to optimize store footprint sizes to

enhance its ability to achieve target profit levels. The

company also plans to continue to work on refining 

a traditional mall approach for both store formats

which focuses on a smaller store footprint and which

takes advantage of open locations and lower rents. 

In the near term, expansion at both outlet malls and

traditional malls will be focused on the Kitchen

Collection® format. When adequate profit prospects

are demonstrated for the Le Gourmet Chef® format,

c   c   c   14 c   c   c

focus will shift to growth in the number of these

expenditures are expected to be modest relative 

stores. The Le Gourmet Chef® website, which was

to cash flow in the years ahead unless new growth

updated in 2009, and the Kitchen Collection® website,

opportunities develop. 

which was updated in 2010, are also expected to 

NACCO continues to have great confidence in

provide ongoing revenue growth opportunities. 

the management teams at each of the Company’s

With the improvements made or planned,

subsidiaries. The many experienced and capable

Kitchen Collection® stores are expected to achieve

people who worked together so closely and success-

higher margins in 2011 than their long-term operating

fully during the steep global downturn have clearly

margin target of 5 percent. Le Gourmet Chef® stores

been the key to the Company’s remarkably strong

are not expected to achieve the target margin until

results at each subsidiary company in 2010.  

sales volumes increase and certain underperforming

stores have been closed. 

s

Conclusions and NACCO Outlook 

In closing, we would like to welcome Richard R.

Chene, Jr. as the new President of Kitchen Collection.

The economic environment continues to

He brings extensive senior-level retail experience to

improve, but uncertainties still remain. NACCO’s

Kitchen Collection. Rich joined us on February 1, 2011.

companies will be managed cautiously until each

Finally, we would like to take this opportunity 

company’s management is more comfortable that a

to thank all of our subsidiaries’ customers, retailers,

solid, sustainable economic recovery is unfolding. In

dealers and suppliers and all NACCO stockholders for

2010, NACCO’s companies benefited from programs

their continued support, and to thank all NACCO and

put in place prior to and during the downturn. These

subsidiary employees most sincerely for their hard

programs and improving markets are expected to

work, sacrifice and commitment over the past year.

lead to solid financial performance in 2011, which will

We are pleased with 2010 results and look forward to

enable each subsidiary company to continue to move

greater achievement in 2011.

toward achievement of its minimum financial goals. 

In 2011, overall consolidated results are expected

to improve moderately over 2010. Improvement is

expected at NMHG despite anticipated cost increases.

We expect continued strong performance from HBB,

which continues to operate very well. Improved

results are expected at Kitchen Collection as the 

company focuses on improving the profitability of 

its Le Gourmet Chef® stores. Finally, while results are

expected to decline moderately at NACoal primarily

because of the absence of certain non-recurring 

benefits realized in 2010 and the loss of the San Miguel

Mine, ongoing operations are expected to continue 

to be excellent. 

NACCO plans to continue to focus on maximizing

cash flow before financing activities in 2011 and future

years, with an increase in cash flow before financing

activities anticipated for 2011 in comparison to 2010.

However, capital expenditures are expected to increase

at NMHG and NACoal. In general, future capital

Alfred M. Rankin, Jr.
Chairman, President and Chief Executive Officer, NACCO Industries, Inc.

Robert L. Benson
President and Chief Executive Officer, 
The North American Coal Corporation

Michael P. Brogan
President and Chief Executive Officer 
NACCO Materials Handling Group, Inc.

Gregory H. Trepp
President and Chief Executive Officer, Hamilton Beach Brands, Inc.
Chief Executive Officer, The Kitchen Collection, LLC

Richard R. Chene, Jr.
President, The Kitchen Collection, LLC

c  c  c  15 c  c  c

Corporate Information

Annual Meeting

The Annual Meeting of Stockholders of NACCO
Industries, Inc. will be held on May 11, 2011, at 9 a.m.
at the corporate office located at: 5875 Landerbrook
Drive, Cleveland, Ohio 44124

Form 10-K

Additional copies of the Company’s Form 10-K filed
with the Securities and Exchange Commission are
available through NACCO’s website (www.nacco.com) 
or by request to: 

Investor Relations
NACCO Industries, Inc. 
5875 Landerbrook Drive, Suite 300  
Cleveland, Ohio 44124
(440) 449-9669

Stock Transfer Agent and Registrar

Computershare
7530 Lucerne Drive, Suite 305
Cleveland, Ohio 44130
1-800-622-6757

Legal Counsel
Jones Day
North Point
901 Lakeside Avenue
Cleveland, Ohio 44114

Independent Registered Public Accounting Firm

Ernst & Young LLP
1300 Huntington Building
925 Euclid Avenue
Cleveland, Ohio 44115

Stock Exchange Listing

The New York Stock Exchange
Symbol: NC

Investor Relations Contact

Investor questions may be addressed to:

Investor Relations
NACCO Industries, Inc.
5875 Landerbrook Drive, Suite 300
Cleveland, Ohio 44124
(440) 449-9669
E-mail:ir@naccoind.com

NACCO Industries Website

Additional information on NACCO Industries may 
be found at the corporate website, www.nacco.com. 
The Company considers this website to be one of 
the primary sources of information for investors and
other interested parties. 

Subsidiary Company Websites

The websites of several subsidiary companies and 
their brands can be found at the following locations:
NACCO Materials Handling Group:

www.nmhg.com
Hyster North America:

www.hysteramericas.com

Hyster Europe: 

www.hyster.co.uk

Hyster Asia-Pacific: 

www.hyster.com.au

Hyster China: 

www.hyster.com.cn

Yale North America: 
www.yale.com

Yale Europe: 

www.yale-forklifts.eu

Yale Asia-Pacific:

www.yale.com.au

Hamilton Beach Brands–U.S.:
www.hamiltonbeach.com 
www.proctorsilex.com
www.buytraditions.com
www.commercial.hamiltonbeach.com

Hamilton Beach Brands–Mexico:
www.hamiltonbeach.com.mx 

Kitchen Collection:

www.kitchencollection.com
www.legourmetchef.com

North American Coal:
www.nacoal.com

5875 Landerbrook Drive, Suite 300 • Cleveland, Ohio 44124
An Equal Opportunity Employer

.