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Naked Wines

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FY2024 Annual Report · Naked Wines
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Enabling independently 
minded wine drinkers 
to enjoy great wine 
without the guesswork
Naked Wines plc  
Annual Report and Accounts 
2024

I am excited 
about the 
opportunities 
ahead and 
confident in 
our plans to 
achieve them. 
Maza
Rodrigo Maza 
Chief Executive Officer
FY24: 52-week versus a prior 53-week period 
All financial and non-financial information in this report relates to the 52-week period ended 1 April 2024.
We reported a longer, 53-week statutory reporting period in our comparative reporting period, FY23. 
Within the strategic report on pages 1 to 33, we provide both 52-week on 53-week and 52-week on 
52-week comparable financial information to facilitate comparison with the current financial period. 
For reference, we call this 52-week constant currency comparative measure “52-week comparable” 
(or simply “comparable”) when it is referred to in this document. See the reconciliation of the FY23 
53-week reported results to 52-week comparable figures on page 111.
Please note that whilst the 53-week FY23 results to 3 April 2023 have been audited, the 52-week FY23 
comparable numbers are unaudited.
Strategic report
2 	
Our business at a glance
6 	
Chairman’s letter
8 	
Chief Executive’s review
11 	
Our business model
14 	
Financial review
20 	 Key performance indicators
22 	 Stakeholder engagement
25 	 Risk management and  
control environment
Governance report
34 	 Board of Directors
36 	 Governance
38 	 Directors’ remuneration report
46 	 Audit Committee report
49 	 Directors’ report
51 	
Statement of Directors’ responsibilities
Financials
52	
Independent auditor’s report to the 
members of Naked Wines plc
59 	 Consolidated income statement
60 	 Consolidated statement of  
comprehensive income
61 	
Consolidated statement of changes  
in equity
62 	 Consolidated balance sheet
63 	 Consolidated cash flow statement
64 	 Notes to the financial statements
100	 Company balance sheet
101	 Company statement of changes  
in equity
102 	 Notes to the Company financial 
statements
108	 Information for shareholders
109	 Glossary of definitions, alternative 
performance measures and key 
performance indicators
111 	 Alternative performance measures 
(APMs)

My three key priorities...
	•
Reduced operating costs
	•
Fit for purpose banking facility
	•
Developed surplus stock 
liquidation capability
	•
Succinct customer value 
proposition
	•
Broader mix of traffic
	•
Personalised relationships
	•
Improved customer retention 
through higher engagement
	•
Clear guiding North Star Metrics
	•
Customer touchpoint 
transformation 
	•
Performance assessment and 
incentive plan aligned to value 
appreciation
1. 
Ensuring 
robust 
foundations
3. 
Get Naked 
back to 
growth
2.  
Proud  
to be  
Naked
Find out more:  
Chief Executive’s review 
See page 8
Financials
Governance report
Strategic report
1
Naked Wines plc
Annual Report and Accounts 2024

Our business at a glance
For people who want to enjoy great 
wine without the guesswork
Financial performance summary*
  See pages 109 and 110 for definitions of alternative 
performance measures and pages 111 and 112 for 
reconciliations to statutory reported figures.
Due to rounding principles, numbers presented in £m may 
not sum to the totals provided. This can also lead to individual 
amounts being rounded to zero.
1. 	 Reference to revenue or total revenue refers to 
statutory reported revenue unless otherwise stated.
2.	 FY23 results show 53-week and 52-week adjusted 
EBIT respectively.
3.	 FY23 results show 53-week and 52-week loss before 
tax respectively.
£290.4m
Year-on-year
(52 weeks on 
53 weeks)
(18)% 
Year-on-year
(52-week 
comparable)
(13)%
£65.3m
Year-on-year
(52 weeks on 
53 weeks)
(25)%
Year-on-year
(52-week 
comparable)
(20)%
24.7%
Year-on-year
(52 weeks on 
53 weeks)
(220)bps
Year-on-year
(52-week 
comparable)
(200)bps
 Adjusted EBIT
Profit/(loss) before tax
 Repeat Customer contribution 
 Repeat Customer contribution margin 
(£16.3m)
Revenue1 for the 52 weeks ended 
1 April 2024
£5.0m
FY24
FY22
86.2
FY21
84.9
FY20
46.4
27.0%
26.7%
24.7%
27.4%
29.9%
FY23
81.7
86.5
65.3
FY23
FY22
FY21
FY24
350.3
340.2
FY20
202.9
290.4
333.4
354.0
FY232
FY22
FY21
FY24
2.0
(1.5)
FY20
(2.4)
5.0
14.9
17.4
FY233
FY22
FY21
FY24
2.9
(10.7)
FY20
(5.4)
(16.3)
(15.0)
(16.2)
* FY24: 52-week versus a prior 53-week period
All financial information in this report relates 
to the 52-week period ended 1 April 2024.
In FY23, we reported a longer, 53-week 
statutory period. Within the strategic report 
on pages 1 to 33, we provide both 52-week on 
53-week and 52-week on 52-week comparable 
financial information to facilitate comparison 
with the current financial period. See the inside 
cover for further details.
2
Naked Wines plc
Annual Report and Accounts 2024

723,000
Active Angels
(FY23: 867,000)
1.3x
5-Year Forecast  
Payback
(FY23: 1.7x)2
38.2m
reviews1
(FY23: 35.6m)
32%
of Angels on subscription  
products Never Miss Out  
and Wine Genie
(FY23: 26%)
75%
 Repeat Customer 
sales retention
(FY23: 76%)
91%
“Buy it again” rating
(FY23: 90%)
Revenue by geography
Our purpose
US 
45%
(FY23: 48%)
UK 
43%
(FY23: 39%)
AUS 
12%
(FY23: 13%) 
1. 	 Total number of reviews in our database.
2. 	 Latest forecast, original forecast 1.5x.
Our purpose is to satisfy independently 
minded wine drinkers in a way that:
• feels authentic 
• makes them feel proud
• keeps them coming back for more!
Who is our 
customer?
What problem 
can we solve 
for them?
How do we want 
the customer 
to feel?
How do we do 
this?
Independently minded 
wine drinkers
They feel anxious (when it 
comes to buying wine)
Proud to be Naked
• Wines they feel proud to share
• At a preferential price
• Where discovering new wines is fun
• And they are more than just a 
customer
“I became an Angel a couple of years ago so I could 
educate myself on different wines. I ended up 
drinking hardly any myself but would give the 
bottles away as gifts... When I gifted Naked wines 
I would often get a text message at 9pm on a 
Saturday night, or whenever, with ‘We’re just 
enjoying the wine you gave us. It’s delish!”
UK customer
“Naked wines is the best, the most reasonably 
priced AND SATISFACTION GUARANTEED!! And 
NO I am not paid for this statement and also 
NOT a relative to anyone in the company!!!”
US customer
“Joining Nakedwines.com has been an absolute 
game-changer for me! From the moment I signed 
up, I was greeted with warmth and enthusiasm 
from the incredible team.”
US customer
“With Naked Wines nothing holds me back because 
I know that if I absolutely don’t like it – I will have 
lost nothing by trying it.”
Australian customer
Financials
Governance report
Strategic report
3
Naked Wines plc
Annual Report and Accounts 2024

Market opportunity
We see potential for market share 
gain in all our geographies 
35m
Premium Wine Drinkers 
across our three markets
19.3m
Best and Good Fit Customers
8.2m
of our Best Fit Customers 
are unaware of / have 
never used Naked Wines 
US 
11.7m
UK
 4.6m
AUS 
3.0m
Who is a Premium Wine Drinker?
Our target market 
Room for growth 
in our target markets
	•
Someone who is willing to spend more 
than £10 (UK) or $12 (US or Australia) on a 
bottle of wine AND
	•
Has bought wine in the last 3 months AND
	•
Is over 25 years of age
How do we define our Best and Good Fit Customers?
1. Spend more than £20 / $40 on wine per month
2. Prefer to shop online
3. Open to subscriptions
4. Wine is very important to their lifestyle
5. Like to decide the wine they buy rather than being told by others
Best Fit
Good Fit
4
Naked Wines plc
Annual Report and Accounts 2024

US 
Remains our largest market
UK 
Strong online market growth 
Australia 
A large per capita wine market 
and important testbed 
The US wine market today remains, in large 
part, defined by the “3-Tier” system for 
alcohol distribution and sale (enacted 
after Prohibition), leading to a market 
with extremely high levels of consolidation 
in the production and distribution tiers. 
As a result, access for independent wineries 
is challenging, while wine prices for 
consumers reflect the multiple margin 
pools of the 3-Tier system. Naked US has 
the strategic advantage of operating as a 
winery in the US, enabling us to sell our wine 
direct-to-consumer (DtC), removing those 
intermediate stages and costs. Through this 
model we have the ability to engage a 
community of craft winemakers, enabling 
them to bring a unique portfolio of wines of 
the highest quality and value to the market. 
The DtC market is the fastest-growing part 
of the wine market in the last decade, with 
a step change in scale in 2020. The Directors 
continue to believe that Naked is a leader 
in the online DtC market, competing with 
smaller DtC players like Firstleaf and Winc, 
online retailers like wine.com and with the 
online operations of physical specialists 
such as Total Wine & More. 
As a winery that is exclusively DtC, Naked 
is uniquely positioned to offer disruptive 
levels of value to consumers, and, with 
nearly 1,000 wines from 12 countries, we 
have a breadth of offer that far exceeds 
other DtC players.
The UK market has a total of 6.5m Best Fit 
and Good Fit customers with the Naked 
Wines proposition. Wine consumption is 
fragmented across countries and styles, 
with domestic production remaining a 
small portion of the total consumption. 
The Naked business in the UK supports 
over 190 winemakers to produce over 
1,200 wines in 22 countries.
The supply chain is dominated by the large 
supermarket chains which stock a mix of 
branded and own label wines. Majestic  
Wine is the biggest remaining specialist.  
The online/DtC space that Naked operates 
in has a range of competitors including 
Laithwaites, Virgin Wines and The Wine 
Society. The online sector has seen 
substantial growth in recent years, albeit 
all the main players have seen a reversal 
since the end of the pandemic.
As Naked’s founding market, and now its 
most mature, the UK business is reliably 
profitable and cash-generative. We stand 
out in the UK for our long-established 
support to our winemaker community, 
including up-front funding, multi-vintage 
commitments and a regular feedback loop. 
Our wines are benchmarked for value 
against a mix of DtC and retail peers and 
our Angel pricing offers a discount of up to 
33% against a comparable quality product.
We are building a strong network of 
strategic partnerships, including high-
profile brands with like-minded customers, 
including Saracens rugby, Lloyd Webber 
Theatre Group and Gousto.
We are proudly committed to supporting 
Carmen’s Kids – a charity founded by our 
winemaker Carmen Stevens. This raises 
over £450,000 annually for free school 
meals in Stellenbosch, South Africa.
Australia is a key market for Naked Wines, 
with 3m Best and Good Fit premium wine 
drinkers identified in the market. Naked 
plays a unique and important role in the 
Australian market as the largest pure play 
e-commerce wine retailer in Australia. 
Our platform offers an important 
alternative to the retail duopoly dominating 
wine retail in Australia. In 2024, this duopoly 
continues to receive public scrutiny from 
competition, consumer, and parliamentary 
inquiries into price gouging, promotional 
fairness, and supplier treatment.
Naked stands out for its advocacy and 
support of small and independent 
winemakers. By providing wine drinkers 
with access to these wines without the 
guesswork, and at better value, we are 
in a strong position to win. 
With a small team in place, and enough 
similarities in online consumer behaviour 
to the US and the UK, Australia plays an 
important role in the Naked portfolio as an 
attractive market opportunity in its own 
right, but also as a low-risk innovator and 
testbed for global innovation opportunities.
In the past year the Australian business 
explored ways to remove barriers to first 
purchase conversion with non-sign up 
models, scaled lead generation as a  
growth channel and established low-cost 
alternatives for customer service.
Financials
Governance report
Strategic report
5
Naked Wines plc
Annual Report and Accounts 2024

Chairman’s letter
Substantial progress towards 
profitable growth
	
– Jack Pailing joined the Board as a 
non-Executive Director – Jack has 
made a very valuable contribution 
and we value his input; and
	
– We parted company with our CEO,  
Nick Devlin, and I stepped in as 
Executive Chairman while we 
conducted a search for a new CEO. 
More on this below.
	•
Guardrails
To get Naked turned around, and quickly, 
we agreed a series of “guardrails” to 
reduce trading volatility, support 
profitability and provide clarity on our 
objectives. These guardrails are:
	
– Limit general and administrative 
costs to around 11% of revenue;
	
– Maintain Investment in New Customers 
at £23m to £27m per annum through  
to March 2026 – enough to rebuild 
growth, with further growth to come 
from increased efficiency rather 
than increased spend;
	
– Allocate capital in a rational way, 
including serious consideration of 
share buybacks when the liquidity 
outlook improves; and
	
– Drawing a line under our overstocking 
issues and allowing us to get back 
to profitable growth for key  
winemaker partners.
Foundations laid
We have spent the last six months laying 
a solid foundation for the future on 
three fronts:
1. New management team;
2. Clearing the problems of the past; and
3. Creating a platform for the future.
New management team
We wanted to find a CEO who combined 
the strategic clarity required to navigate 
a challenging period, the leadership skills 
to galvanise our team and the humility 
to recognise what makes Naked Wines 
special and to build on that.
After a thorough search, we found that 
person in Rodrigo Maza (Maza to his 
friends). We had the benefit of knowing 
Maza for a few months in his capacity as 
MD of our UK business and I have worked 
alongside him as CEO Designate for the past 
few months. I am delighted with what I see.
I have had a unique opportunity of 
rejoining a company I know well, after  
a period of absence, and to work with  
a new team who are seeing the inside  
of the business for the first time.
Rowan Gormley
Chairman
I am pleased to report that your company 
is in much better shape than it was a year 
ago, and that we have made substantial 
progress in returning Naked to 
profitable growth.
This is not immediately apparent from  
the trading results which, although in line 
with expectations, reflect the company  
we were, rather than the company we 
are starting to become. 
A tumultuous year
You will be painfully aware that Naked’s 
prospects and share price have suffered 
post-COVID, and, as a result, I rejoined 
the Company as Chairman in July 2023.  
It quickly became apparent that we needed 
to make some big changes very quickly.
	•
Board composition:
	
– David Stead and Melanie Allen stood 
down from the Board. We thank them 
both for their service;
6
Naked Wines plc
Annual Report and Accounts 2024

In addition to Maza, we have recruited Paul 
Calandrella to run our US business. Paul’s 
background is as a General Manager in REI 
and Amazon, and most recently as CEO 
of a B2C startup. This experience gives him 
some strong insights which I look forward  
to seeing him bring to bear at Naked.
Clearing the problems of 
the past
Work here has focused on three areas:
1. New credit facility and revisions to  
capital structure;
2. Reducing the cost base; and
3. Right-sizing inventory.
Our CFO, James Crawford, covers our 
funding position in detail in his review so  
I won’t duplicate that, except to say that 
Naked Wines is a well-capitalised business 
– but too much of our capital is still tied up 
in inventory. We now have a banking facility 
which provides additional liquidity, and 
which is sufficient to fund us through a 
severe but plausible downside.
On the cost base, our goal was to get costs 
down and to reallocate resources to areas 
where we needed more depth. We have 
done both of those and the end result is  
a business with operating general and 
administrative (G&A) costs £5m lower than 
12 months ago AND properly resourced to 
drive profitable growth.
The inventory issue we faced requires some 
context. At the height of COVID, the team in 
place at the time entered into a number of 
contracts assuming that COVID levels of 
demand would persist for an extended 
period. This proved to be an incorrect 
assumption, which took an unhelpfully long 
time for the team to recognise and remedy.
This has been compounded by a US bulk 
market that has the highest oversupply 
ever recorded. There are several reasons 
behind this, the main one being that the US 
has had three harvests in a row without the 
usual natural disasters of floods, drought, 
fire and frost. This has meant that Naked’s 
ability to sell off surplus inventory in the bulk 
market has been severely hampered.
What we have done about it
1. We have stopped the problem getting 
worse – we have negotiated with our 
suppliers to reduce or cancel shipments 
to stop new wine coming in. We have 
done this intelligently to ensure that we 
can maintain a competitive range and 
support our strategic suppliers.
2. We have set up a separate team with 
the sole focus of clearing the surplus 
through third-party sales.
3. Where we can do so, we are taking 
the opportunity to increase volumes 
through our own channels, at lower 
margins, without cannibalising our 
core proposition.
The good news in all of this is that the 
inventory is high quality and almost all 
from the winemakers we expect to keep 
working with for the long term. Where we 
have not seen a path to selling inventory 
before it is likely to deteriorate, we have 
bitten the bullet and cleared or written 
off that inventory.
I would like to thank our winemakers for 
their continued support through this 
process. While the results of a lot of our 
work remain to be seen, gross inventory 
(i.e. before any provisioning) has dropped 
10% during FY24 and we expect it to 
continue to fall significantly during FY25.
Creating a platform for  
the future
I have had a unique opportunity of rejoining 
a company I know well, after a period of 
absence, and to work with a new team 
who are seeing the inside of the business 
for the first time.
This combination has enabled us to get 
a degree of strategic clarity which is hard 
for an incumbent team to achieve.
Maza has covered this in greater detail in 
his section, but the key insights are:
	•
The path to maximising shareholder value 
lies in delivering sustainable long-term 
profitable growth;
	•
The key to doing that is driving growth 
through higher retention – customers 
stay longer and spend more, plus high 
retention makes individual customers 
more valuable and therefore easier to 
acquire economically; and
	•
The key to achieving higher retention is to:
	
– Build on the competitive advantage  
of our model – £ for £ we can make 
better wine than our competitors 
because we can fund exceptional 
winemakers; 
	
– Pivot to personal – expanding our 
addressable market by tailoring our 
proposition to a wider audience; and 
	
– Fundamentally rethink how we 
demonstrate Naked’s value 
proposition to current and  
prospective customers.
The last of these points is very important. 
Over the years we have over-relied on 
discounts, vouchers and coupons to attract 
new customers. Ironically, the reason our 
loyal customers choose to remain loyal is 
none of those – it is because we deliver 
great wine without the guesswork.
It is time for us to recognise that and invest 
the time and money required to reorient our 
customer acquisition around our unique 
competitive advantages. This will be hard, 
there are sure to be setbacks, but I am 
confident that it can be done and we have 
the team to do it.
Lastly, I would like, on behalf of the whole 
Board, to extend our gratitude to our CFO 
James Crawford. As announced last month, 
he has informed the Board that he is 
stepping down as Chief Financial Officer 
and as a Director of the Company in the 
autumn of 2024. This timing is consistent 
with the arrangement agreed with James 
when he rejoined the Board as CFO in 2022. 
James has accomplished his goal of 
stabilising Naked’s liquidity position and 
adjusting the cost base to reflect a post-
COVID environment. We are deeply grateful 
to James for the huge contribution he has 
made in growing Naked from a £40m 
revenue business to a £290m revenue  
business and wish him the very best in  
his future endeavours.
Rowan Gormley 
Chairman
Financials
Governance report
Strategic report
7
Naked Wines plc
Annual Report and Accounts 2024

Chief Executive’s review
A business with significant potential
I am excited and honoured to be appointed 
as the CEO of Naked Wines.
I could see the potential of this company 
before I joined, which led me to make the 
leap to wine after a 17-year career in the 
beer industry. I could see it during the  
time I acted as the UK Managing Director, 
when I was impressed by the engagement 
customers have with our brand, the 
strength of our relationships with amazing 
winemakers and the intense commitment 
of the team to our mission. And I can see 
it now as I step into the CEO role.
In my opinion, that potential stems from 
turning our strengths – our scale, our US 
business structure, our high-quality and 
good-value wines, our unique relationships 
with our winemakers and the high levels 
of loyalty from our long-term customers – 
into enduring and ownable competitive 
advantages.
Having worked very closely with Rowan 
these past months, I’ve gained extremely 
valuable insights and perspectives on  
the business and developed a shared 
understanding with him and the Board as 
to what success looks like and the strategy 
we’ll follow to achieve it. It won’t be easy, but 
that alignment gives me a lot of confidence 
as I embrace the challenge of getting Naked 
to reach its full potential.
My priorities 
I want Naked Wines to be the most admired 
company in our industry. It’s a bold ambition 
that will require us to have removed our 
liquidity constraints, to build a brand that 
does justice to the engagement customers 
have with our company, to partner with 
independent winemakers to amplify our 
portfolio and to get the absolute best out of 
an incredibly talented team. The bad news 
is that all these things will take time to build. 
The good news is that we have a strong 
foundation from which to do so.
My priorities, as the CEO of the 
Company, are:
We start FY25 with robust foundations, 
we have clear goals, strategies in place 
to achieve them and a motivated team 
that’s fully committed to their delivery.
Rodrigo Maza
Chief Executive Officer
8
Naked Wines plc
Annual Report and Accounts 2024

Financial review, 
See pages 14 to 19
Our Business model, 
See pages 11 to 13
1. 
Ensuring  
robust 
foundations
Naked has had to undergo 
significant changes to 
manage the impact of the 
post-COVID decline.
We have completed a lot of this work 
through significantly reducing our costs, 
landing a fit-for-purpose banking facility 
and accelerating the sale of surplus 
inventory in the US.
Our operating G&A costs (plus share-based 
payment charges) for FY25 will be £6m  
lower due to a sizeable restructure of the 
organisation executed in January 2024. 
While it’s never pleasant to go through this, 
the process resulted in a flatter organisation 
that’s moving at a much higher speed, with 
resources allocated to underinvested 
opportunities while creating space for 
up-and-coming talent to develop into.
Our CFO, James Crawford, and his team, 
have worked hard to deliver a banking 
facility that matches Naked’s needs.  
James will cover the detail in his review, but 
the new facility we have agreed with PNC 
will provide much needed stability for our 
company moving forward. I’d like to thank 
our finance team for their effort and hope 
that the trust from both our shareholders 
and our suppliers is enhanced by this 
development.
Finally, as Rowan mentioned, we’ve also set 
up a team in the US exclusively focused on 
secondary market sales to accelerate the 
clearance of our surplus inventory and, by 
doing so, quickly shrink the inventory on the 
balance sheet, saving us significant annual 
storage costs and derisking the implications 
of any changes to our future outlook.
I’ve also used the time I’ve had 
here to establish a new team 
at the helm of Naked’s ship. 
I’m excited to partner with exceptional 
leaders on this journey, with some of them 
taking on expanded responsibilities within 
the Company and others joining to provide 
an outside perspective on how to tackle the 
challenges ahead. We’re all ambassadors of 
an incredible culture and share ambitious 
dreams, while at the same time coming 
from very different backgrounds, both 
personally and professionally. That’s a 
powerful combination in my experience, 
and I’m very happy to have this truly 
remarkable team in place in such a short 
space of time.
Through our “Proud to be Naked” initiative 
we’ve set the foundations for a high-
performance culture to be adopted and 
embraced at Naked Wines with absolute 
clarity on the following:
	•
The North Star Metrics everyone 
across the business should focus on, 
which will remain fixed throughout the 
year while we’ll stay flexible around 
the means to deliver them using the 
OKR methodology (which facilitates 
alignment and autonomy);
	•
The transformation projects we’re 
putting in place to upgrade key customer 
touchpoints and ensure their experience 
with Naked is not only world-class but 
significantly differentiated in the market, 
driving our growth;
	•
The performance assessment process 
we’ll follow, which considers the results 
every member of the team is producing, 
their alignment with our five Naked 
behaviours and the engagement of their 
teams (for those with management 
responsibility); and
2.  
Proud 
to be 
Naked
	•
An incentive plan providing a balance 
between reward across near-term 
delivery of the performance metrics 
that will put us on the path to growth and 
a significant value opportunity in the 
medium term if we achieve significant 
share price appreciation.
The response that the Naked team had to 
these changes has been extremely positive. 
Understanding our objectives and strategy, 
as well as how they’ll be developed and 
rewarded by the Company, has resulted 
in palpable energy and excitement.
While growth is our main priority, we’re also 
working on strengthening our relationships 
with winemakers. These past few years 
have not been easy for them, and we’re 
truly grateful for their trust and continued 
support. We’ve recently launched our 
“Winemaker Success” programme,  
aimed at developing our partnership with 
winemakers by working together to deliver 
shared sales, marketing and operations 
objectives. It has been positively received 
by winemakers so far and it’ll continue 
to evolve as we build it with them.
Financials
Governance report
Strategic report
9
Naked Wines plc
Annual Report and Accounts 2024

Translating actions to value
While I have absolute confidence that we 
are driving the right priorities to deliver 
long-term value, it’s important to mention 
that some metrics might deteriorate before 
they improve. We’re going to be running a 
significant number of experiments as we 
search for the levers that, when pulled 
effectively, result in sustainable, profitable 
growth. Some of them won’t work as 
anticipated and, if that happens, payback 
and/ or customer sales retention KPIs may 
be impacted. We’ll be open and transparent 
in sharing what’s working and what isn’t,  
the effect this is having on our business  
and what we believe the progress means  
for the long-term trajectory.
We start FY25 with robust foundations,  
with our overhead costs reduced and a new 
banking facility and additional liquidity in 
place. Commercially, we have clear goals, 
strategies in place to achieve them and a 
motivated team that’s fully committed to 
their delivery. We’re in an ideal position to 
get the Company growing again, and while 
I’m confident we can achieve just that, the 
possibility of it not happening exists. So I 
want to make it clear to our shareholders 
that, should that scenario materialise, I’ll  
be proactive in looking for the inorganic 
opportunities that deliver the highest  
return on your investment, and ask for your 
patience while we seek to grow the value of 
your Company organically in the near term. 
I am deeply appreciative of the Long-Term 
Incentive Plan (LTIP) structure and awards 
our Remuneration Committee developed to 
incentivise me and the entire Naked team  
to drive long-term value and am committed 
to maximising its impact to the benefit of 
our shareholders.
Rodrigo Maza 
Chief Executive Officer
Chief Executive’s review 
continued
With the foundations in place 
and the team recruited, 
aligned and incentivised, we 
are focusing on getting the 
Company back to growth, 
which we’ll achieve through 
the following areas:
Customer value proposition
While established customers often 
demonstrate high engagement and 
loyalty to Naked, we haven’t effectively 
communicated the value the Company 
delivers them. We need to deliver a succinct 
summary of why we’re different from  
other players in the market through the 
consistent presentation of a trusted and 
well-known brand. After months of  
intense effort, we now have a clear value 
proposition – “enjoy great wine without the 
guesswork” – that distils how our business 
model, technology and service policies 
remove the guesswork and anxiety that 
wine drinkers face in traditional shopping 
channels. We’re working at pace to present 
this across every customer touchpoint 
we have.
Customer acquisition
We want to recruit the right customers, 
for the right reasons, into the right 
relationships. That has required us to 
crystallise who our target audience is, 
test how our value proposition should be 
presented, re-evaluate our channel mix 
and redesign the site experience for new 
customers. On the last two points, certain 
channels have been very successful for 
Naked in the past, which has resulted in the 
Company being too leveraged on some of 
them (e.g. vouchers) while underinvesting in 
others (e.g. earned media). We’re working 
on redefining what an ideal channel mix 
looks like while gradually reallocating 
resources to bring it to life. And we’ve set 
up a customer journey from our home page 
that matches customers to the right type of 
subscription based on how confident they 
feel when shopping for wine. This work 
should result in improved paybacks on 
customer recruitment as we will reduce 
discounts to customers who aren’t 
interested in a long-term relationship 
with us, while improving customer 
retention in those that do subscribe 
as customers will have the right 
relationship with us from day one.
Customer retention 
A significant percentage of the customers 
Naked acquires leave shortly after joining, 
with many of them having never truly 
experienced our value proposition. As 
stated above, we’re completely redefining 
our onboarding experience to ensure new 
customers can quickly appreciate the 
unique value of Naked, encouraging them 
to stay longer. We’re simultaneously 
implementing a new approach to our 
communication with existing customers, 
moving from promotional-driven 
messaging to engaging content that 
Naked, because of its unpretentious 
approach to wine and its genuine 
connection with unbelievable winemakers, 
is in a unique position to deliver. This work 
should result in sustained improvements 
of our Lifetime Value (LTV). 
Delivering improvements in these 
areas is no small feat, and we’ve hired 
experienced professionals to guide us 
through this journey.
3. 
Get Naked 
back to 
growth
	 See pages 109 and 110 for definitions of alternative performance measures and pages 111 and 112 for reconciliations to 
statutory reported figures.
10
Naked Wines plc
Annual Report and Accounts 2024

“Sometimes it’s too much 
to find a good one in the 
supermarket. I can’t try it.”
“I’d like to try different types 
but end up anxious.  
I want to make sure I like it.”
“I’m not familiar enough 
with the different tastes of 
grapes and find it hard to 
choose a nice wine.”
Our business model
Great wine
World-class winemakers
Thousands of wine lovers like 
you rating wines
Winemakers and us making 
decisions with your feedback  
in mind
Fair price
We get preferential prices in 
return for backing the winemaker, 
which we pass on to you
You don’t have to worry  
about price
“Great wines at reasonable prices 
straight to your door”
Without the guesswork
Tailored recommendations  
we know you’ll love
Risk free – you only pay for  
wines you love
Learn by drinking rather  
than reading
Enjoy great wine without the guesswork
Definition of the problem
Our solution
Our customer value proposition
Financials
Governance report
Strategic report
11
Naked Wines plc
Annual Report and Accounts 2024

Our team
Rewarding them generously 
and investing in the company’s 
capabilities.
A stronger business delivers 
more value for Angels...
Angels
By creating more value  
for Angels, we’ll not just  
retain them but they’ll 
recommend us.
More Angels means more 
funds to back winemakers...
Winemakers
Allowing them to focus only on 
creating more great wines for 
us to sell at great prices. 
More revenue should translate 
into more profits that we can 
then invest in our team...
The right cost base, banking  
facility and inventory holdings  
for the future shape and size 
of the business
Develop win–win partnerships  
with our winemakers
Ensuring everyone knows how 
they make a difference
2.  
Proud  
to be  
Naked
Grow our engaged customer  
base by putting them front  
and centre
3. 
Get Naked 
back to 
growth
1. 
Ensuring 
robust 
foundations
Our business model 
continued
Our mission and vision
Our virtuous circle enables us to deliver on our key priorities 
Together our winemakers, Angels and team 
create a powerful virtuous circle
12
Naked Wines plc
Annual Report and Accounts 2024

Demonstrably 
good-value wine 
High retention  
of long-term 
customers 
Established network 
of winemakers 
creating high-quality 
exclusive range 
Scale in three  
countries
Winery status 
enabling profitable 
access to majority  
of US market
Supercharge customer 
recruitment strategy 
Convert understanding of  
our high LTV and high 
engagement good customers 
into a best-in-market customer 
recruitment strategy using a 
broader mix of channels  
and earned media 
Deliver value  
and margin 
Pivot our buying approach 
and winemaker finding model 
to deliver great value for the 
customer AND competitive 
margins 
Boost brand  
awareness 
Distil the business  
model and value proposition  
into a trusted and 
well-known brand
The strength of our foundations
The opportunities for development
Financials
Governance report
Strategic report
13
Naked Wines plc
Annual Report and Accounts 2024

Financial review
Actions taken to drive liquidity 
and sustainable profitability
Overview
During FY24 the actions we have been 
taking to drive liquidity and profitability, and 
the guardrails we have put on how we will 
operate, were demonstrated in our financial 
performance. With net cash excluding lease 
liabilities of £19.6m, having broadly doubled 
year-on-year, a lower cost base supporting 
ongoing improved profitability (at the 
adjusted level) and reducing inventory, our 
confidence that we are moving through our 
challenges is increasing. However, having 
operated the business in line with our pivot 
to profitability plan in FY23, the last year has 
also seen the impact of lower customer 
recruitment, and the consequent reduction 
in the size of the business, become clear in 
the Group’s financial performance.
Revenues are 18% lower, Repeat Customer 
contribution is 25% lower and, as a result, 
adjusted EBIT is 71% lower. Lower sales  
result in slower use of inventory, which 
remains high versus long-term trends at 
£145m (including advance payments to 
winemakers and net of a £13m provision 
balance) as historic commitments continue 
to arrive. And we have borne a range of 
Progress generating net cash, reducing 
our cost base and inventory holding 
builds confidence that we are moving 
through our challenges.
James Crawford
Chief Financial Officer
As reported
52-week comparable2
FY24
£m
FY23
£m
YoY
%
FY24
£m
FY23
£m
YoY
%
Revenue
290.4
354.0
(18)%
288.5
333.4
(13)%
Cost of sales 
(178.5)
(205.7)
(13)%
(171.2)
(166.7)
3%
Fulfilment costs
(54.5)
(68.2)
(20)%
(54.6)
(78.0)
(30)%
Gross profit pre inventory provision
57.4
80.1
(28)%
62.7
88.7
(29)%
Inventory provision4
(2.4)
(10.3)
(77)%
(2.4)
(10.3)
(77)%
Contribution1
55.0
69.9
(21)%
60.3
78.4
(23)%
Advertising costs 
(19.0)
(17.7)
7%
(19.0)
(16.3)
17%
General and administrative costs
(37.9)
(53.1)
(29)%
(36.3)
(47.2)
(23)%
Analysed as:
Operating general and administrative costs3
(35.9)
(41.1)
(13)%
(35.9)
(40.3)
(11)%
Marketing R&D
–
(5.4)
n/a
–
(5.4)
n/a
Share-based payments
(0.4)
(1.5)
(73)%
(0.4)
(1.5)
(73)%
Software as a Service costs4 
(0.1)
(2.3)
(96)%
Restructuring costs4 
(1.3)
(1.5)
(13)%
Other adjusted items4
(0.2)
(1.3)
(85)%
(37.9)
(53.1)
(29)%
(36.3)
(47.2)
(23)%
Impairments4
(9.9)
(18.2)
(46)%
Profit on disposal of asset held for sale4
–
4.8
n/a
Operating (loss)/profit5
(11.8)
(14.3)
17%
5.0
14.9
(66)%
Analysed as:
 
 
 
 
 
Adjusted EBIT
5.0
17.4
(71)%
Adjusted items 
(16.8)
(31.6)
(47)%
Operating loss
(11.8)
(14.3)
17%
1. 	 Contribution is disclosed as gross profit in the income statement.
2.	 Refer to the table on page 111 for a reconciliation of reported to 52-week comparable performance.
3.	 Refer to the table on page 112 for a reconciliation of G&A costs to those reported in the income statement.
4.	 Refer to note 7 Adjusted items for further details. 
5. 	 52-week comparable figures do not represent statutory operating profit amounts
Income statement
	 See pages 109 and 110 for definitions of alternative 
performance measures and pages 111 and 112 for 
reconciliations to statutory reported figures.
14
Naked Wines plc
Annual Report and Accounts 2024

sizeable charges reported as adjusted 
items totalling £16.8m, relating to the 
restructuring we have undertaken on  
the weaker outlook for the business.
Together, this has resulted in a statutory 
operating loss of £11.8m, 17% lower than the 
reported operating loss in the previous year 
of £14.3m.
Drivers of Group P&L 
performance
In FY24 total revenue declined by 18% to 
£290m. On a comparable 52-week basis, 
this was a 13% decline. This largely reflects 
an Active Angel number decline to 723,000, 
a 17% decrease compared with FY23, with 
a corresponding drop in sales to repeat 
customers of 13% on a comparable 52-week 
basis ((18)% on a reported basis). 
On a statutory basis, gross profit has 
declined by 21% to £55.0m from £69.9m, 
including a net additional inventory 
provision charge of £2.4m (FY23: £10.3m). 
Repeat Customer contribution of £65.3m 
has reduced by 20% on a 52-week 
comparable basis and 25% reported. This 
trend is driven by a reduction in Repeat 
Customer sales due to lower Angel numbers 
and a reduction in Repeat Customer 
contribution margins, which have moved 
from 26.8% in FY23 to 24.7% in FY24 on a 
comparable 52-week basis. This reduction 
reflects the challenge of the business 
shrinking – with fixed warehousing costs 
being amortised over fewer orders, ongoing 
high stock levels driving high storage  
costs and the impact of some aggressive 
discounting undertaken to liquidate 
excess inventory.
Investment in the acquisition of new 
customers in the year grew 17% to £23.3m 
on a comparable 52-week basis (up 9% on  
a reported basis), broadly consistent with 
the £25m “guardrail” investment level. 
Investment economics have remained 
challenging with LTVs suppressed by lower 
Repeat Customer contribution margins  
and cost per new member inflated by  
poor conversion of marketing to new 
memberships.
FY24 basis of comparison
While FY24 has been a “normal” 52-week year, the comparator year in FY23 contained 
53 weeks, which we use periodically to allow our trading periods to always align with 
weeks of the year. Exchange rates, while relatively stable, have changed with the 
average USD translation rate for revenues of 1.2570 in FY24 versus 1.2063 in FY23. And 
we have continued to make disposals of excess inventory as bulk commercial sales. 
Given these complexities, we offer two comparators to provide insight into the trading 
trends in the business:
1.	 Reported to reported, as shown on the face of the financial statements; and
2.	Comparable 52-week basis with all foreign currency balances translated at FY24 
rates, the impact of week 53 removed from the FY23 comparator and provisioned 
inventory sales removed and reported net within adjusted items. See the 
reconciliation of reported results to 52-week comparable figures on page 111 and 
note 7 Adjusted items for further information.
The key drivers of the difference between these measures are as follows:
FY24
FY23
Revenue
£m
Operating 
loss/EBIT
£m
Revenue
£m
Operating 
loss/EBIT
£m
Reported
290.4
(11.8)
354.0
(14.3)
Adjusted items
(1.9)
16.8
(3.1)
31.6
Adjusted
288.5
5.0
350.9
17.4
Less: 53rd week
–
–
(7.2)
(1.1)1
Translation to FY24 FX rates
–
–
(10.3)
(1.4)
52-week comparable
288.5
5.0
333.4
14.9
1. 	 The EBIT impact of the 53rd week of £1.1m is at a contribution level and does not include an apportionment of fixed costs 
borne across the financial year.
General and administrative (G&A) costs 
of £37.9m were 29%, or £15.2m, lower 
than the prior year. Analysed further 
(see reconciliation of G&A costs in the APM 
section on page 112), operating G&A costs 
were £36m, a reduction of 11% on a 52-week 
comparable basis. During the year we 
undertook a further restructuring and cost 
reduction programme, the result being that 
we expect G&A to reduce further in FY25.
Share-based payment charges (including 
associated social security costs) for the 
year totalled £0.4m, significantly reduced 
from £1.5m in FY23 due to the reduction in 
workforce and the phasing of costs for the 
transition award in FY23 being weighted 
early due to the vesting schedule.
We eliminated our marketing R&D 
programme in the year (FY23: £5.4m) with 
all new customer recruitment spending 
now included in our overall marketing 
costs and payback calculations.
The net of the above factors resulted in 
adjusted EBIT of £5.0m, down from £14.9m 
on a 52-week comparable basis (£17.4m  
on an adjusted 53-week basis). Refer to  
the FY24 basis of comparison above and  
the reconciliation of reported results to 
52-week comparable figures on page 111. 
The reduction versus FY23 can be 
summarised as:
Reconciliation of reported results to 52-week comparable figures
Financials
Governance report
Strategic report
15
Naked Wines plc
Annual Report and Accounts 2024

Financial review 
continued
52-week comparable
FY24
£m
FY23
£m
YoY
New Customer sales
23.6
25.2
(6)%
Investment in New Customers
(23.3)
(20.0)
17%
Repeat Customer sales
264.1
305.2
(13)%
Repeat Customer contribution
65.3
81.7
(20)%
Repeat Customer contribution margin
24.7%
26.8%
(210)bps
Other revenue
0.8
3.0
(73)%
Other contribution
(0.7)
0.2
(450)%
KPIs
Repeat Customer sales retention
75%
76%
(100)bps
Active Angels
723,000
867,000
(17)%
5-Year Forecast Payback
1.3x
1.7x
(0.4)x
Year 1 Payback
40%
39%
100bps
 See pages 109 and 110 for definitions of alternative performance measures and pages 111 and 112 for reconciliations to 
statutory reported figures. 
Our 5-Year Forecast Payback, which is the 
ratio of projected future Repeat Customer 
contribution we expect to earn from new 
customers recruited in the year, over the 
investment spend related to acquiring 
those new customers, was 1.3x (FY23: 1.7x 
reported). The deterioration in this number 
was due to significantly higher costs of 
recruiting each new member, despite 
an uplift of 10% in the forecast value 
of each member.
The uplift in cost per member is 
attributable to:
1. The proportion of new memberships 
derived from our internal data sources  
e.g. reactivation of old members being 
significantly lower as we had generated 
significant value from this source during 
FY23, resulting in a smaller pool of potential 
new members; and
2. Lower conversion of our marketing 
materials into site traffic and first orders in 
the partner channel. The root cause of this 
change is unclear and, as Maza has stated, 
we have a number of projects underway to 
test new approaches and rectify the trend.
We continue to assess that the business 
needs to be delivering at or above a 2x 
payback target to create value, and have 
invested at suboptimal returns, as:
	•
Our reducing scale leads, in the near 
term, to lower efficiency in our fulfilment 
operations which contain a significant 
level of fixed costs. As such, the marginal 
cost of each incremental order we 
generate is significantly lower and the 
profitability higher, and we consider 
it rational to drive these incremental 
orders; and
£m
FY23 adjusted EBIT
16.0
Less: week 53 impact
(1.1)
52-week adjusted EBIT
14.9
Change in Repeat Customer 
contribution
(16.4)
Increase in New Customer investment
(3.3)
Change in other contribution
(0.9)
Reduction in operating G&A costs
4.4
Reduction in share-based 
payment charge
1.1
Marketing R&D spend
5.4
FY24 adjusted EBIT
5.0
The Group’s reported operating loss 
of £11.8m reflects the impact of £16.8m of 
costs relating to adjusted items, the key 
components of which are set out in the 
table below. 
Key adjusted items
£m
FY24 Inventory provision charge
(6.7)
Release of FY23 inventory provision
4.3
Net movement in US inventory 
provision
(2.4)
Losses on provisioned inventory 
disposals
(2.8)
Bad debt
(0.2)
Impairments
(9.9)
Restructuring costs
(1.4)
Software as a Service investment
(0.1)
For further analysis of the drivers of the 
current year inventory provision, refer to 
the inventory outlook and action plan 
section on page 18. 
Impairment charges have been recognised 
in, principally, the US business segment as 
well as Australia, as a result of reduced 
future trading expectations. The US charge 
predominantly represents impairment of 
the remaining acquired goodwill allocated 
to this business unit as well as impairment 
of other intangible assets. Impairment in 
the Australian segment largely relates to 
right-of-use assets.
Refer to note 7 Adjusted items for further 
details of all of these items. These are 
adjusted as they are either material 
one-time charges we do not expect to be 
repeated or they are non-trading related. 
We feel that treating them as adjusted 
items provides clarity of these non-
recurring events and also a more 
comparable view of business trading 
performance.
Interest charges totalled £2.0m in the year, 
being the net of interest earned on cash 
balances and the Majestic Wine vendor loan 
note prior to disposal, and charges relating 
to the asset-backed lending facility with 
Silicon Valley Bank and interest on right-of-
use assets.
The Group’s statutory effective tax rate 
of (27.7)% is substantially driven by the 
distortionary impact of the non-tax 
recoverable impairment charge reported  
in the year and the net impact of changes  
to deferred tax recognition. Current tax of 
£1.3m was driven by profitable trading in  
the US and Australia, including the impact  
of material non-deductible temporary 
timing differences in the US relating to  
the inventory provision and ‘UNICAP’ 
inventory tax adjustments, partially offset 
by corresponding deferred tax credits 
as set out above.
New and repeat customers 
and our subscription KPIs
Note: commentary in this subsection is 
given on a comparable 52-week basis.
New customers
Investment in New Customers was £23.3m, 
up from £20.0m in FY23. This increase 
reflects our desire to invest at a consistent 
level of around £22 – £25m to reduce 
volatility in the business, in particular the 
supply chain.
FY23 to FY24 adjusted EBIT bridge
Summary new and repeat performance analysis
16
Naked Wines plc
Annual Report and Accounts 2024

	•
With significant amounts of excess 
inventory, the cash profile of each 
order we generate is higher than the 
contribution of the order (which is the 
basis of our payback calculations). For 
as long as we are reducing inventory, 
this effect means cash paybacks are 
significantly higher than our payback 
measure suggests.
Repeat customers
Repeat Customer sales were £264.1m,  
a 13% decrease versus the prior year.  
With Angel numbers continuing to decline 
this represents an increase of 4% in sales 
per member.
Our Repeat Customer sales retention, 
which is the proportion of sales made to 
customers who met our definition of 
“repeat” last year and placed orders again 
this year, was 75% (FY23: 76%). Sales 
retention is driven by a combination of 
customer retention and the change in  
sales per Angel year-on-year. The decline in 
FY24 is driven by a 10% decrease in growth 
in sales per Angel, offset by 6% increase in 
Angel retention.
Repeat Customer contribution margins 
have decreased further in the year from 
26.8% to 24.7%. Whereas last year we saw 
margin compression due to fulfilment cost 
increases, this year the driver was at the 
gross margin line which reduced by 2.1pps. 
This can be analysed as:
	•
Deep-discount stock liquidation	
1.0pps
	•
Mix shift away from the US 
0.6pps
	•
UK supplier failure
0.2pps
	•
Other	 
0.3pps
Our Year 1 Payback for the year, which is  
the contribution realised in this financial 
year from repeat customers recruited in  
the prior financial year, divided by the 
investment made in the prior year recruiting 
those customers, was 40% (FY23: 39%) 
reflecting the higher payback we forecast 
on FY23 investments versus FY22 (1.7x 
versus 1.5x respectively).
Other revenue and contribution
Other revenue and contribution in the US 
reflect commercial disposals of excess 
inventory at above cost. Disposals below 
cost are combined with provisioning 
charges and shown as adjusted items.
Detailed analysis of each geographic 
segment and a full reconciliation of 
reported results to 52-week comparable 
figures can be found on page 111.
Cash flow drivers
Following two years of significant cash outflows, as the business built inventory due to 
historic commitments being far in excess of realised demand, FY24 was the year where 
we turned the corner.
During the year, the Group’s net cash excluding lease liabilities balance increased by £9.3m. 
The drivers of this are:
£m
Operating loss
(11.8)
Add back: depreciation and amortisation
3.0
Add back: other non-cash amounts1
2.5
Add back: impairments
9.9
Change in inventory
14.9
Change in payables
(3.4)
Change in Angel funds and other deferred income
(1.8)
Other working capital movements
(5.5)
Operating cash flow
7.8
Tax and net interest paid
(4.5)
Capital expenditure
(1.1)
Proceeds from early redemption of the vendor loan note
9.0
Repayments of principal under lease liabilities
(2.0)
Movement in net cash excluding lease liabilities
9.2
Opening net cash excluding lease liabilities
10.3
Movement in net cash excluding lease liabilities
9.2
FX
0.1
Closing net cash excluding lease liabilities2
19.6
1.	 Other non-cash amounts is made up of movement in the US segment inventory provision (£2.3m), share-based payment 
charge (£0.4m), loss on disposal of fixed assets (£0.2m) and gain on early termination of leases (£0.4m).
2.	 See page 112 for a reconciliation of net cash excluding lease liabilities to balance sheet captions.
The Group generates over 50% of its revenues from international operations. As a result, 
the year-end balance sheet is subject to the impact of changes in exchange rates as well 
as underlying movements. As shown in the table below, reducing Angel deposits (due to 
fewer Angels) and lower outstanding payables balances (due to less stock purchases) all 
contributed to the cash usage in the year, offset by a reduction in inventory balances.
Key balance sheet items (£m)
FY23
Impact in the year
FY24
FX
Net
movement 
in non-cash 
inventory 
provision
Underlying 
movement
Net cash excluding lease liabilities
10.3
0.1
–
9.2
19.6
Inventory including advances to 
winemakers
165.7
(3.5)
(2.4)
(14.9)
144.9
Angel funds and other deferred income
(71.3)
1.2
–
1.8
(68.3)
Trade and other payables1
(42.4)
0.3
–
3.4
(38.7)
1. 	 Excludes current tax liabilities.
Cash flow analysis
Financials
Governance report
Strategic report
17
Naked Wines plc
Annual Report and Accounts 2024

Financial review 
continued
Inventory outlook  
and action plan
The Group has been challenged by a 
substantial overstock position in all markets 
over the last two years and has undertaken 
a large-scale programme of reducing 
commitments to remedy this. Our future 
inventory intake commitments have 
reduced from £223m at the end of FY22  
and £162m at the end of FY23 to £103m at 
the end of FY24, with reductions achieved  
in all of our markets. As a result, the UK  
and Australian markets will be back at  
an appropriate stock level during FY25.
Our overstock position in the US remains a 
critical challenge for the Group. During the 
year, we undertook an exercise to group 
current US inventory plus future intake 
(already made and forecast) to the end of 
FY27, totalling $238m, into three segments.
1. “Core inventory” – inventory needed to 
the end of FY27 of $198m (83% of the US 
total including future intake). This is the 
inventory that will support sales and an 
appropriate level of closing inventory at 
the end of FY27 and will be sold through 
business-as-usual activities.
2. “Provisioned inventory” – inventory 
expected to expire before sale in the normal 
course of business of $9m (4% of the US 
total including future intake). This is stock 
that we don’t expect to sell before the wine 
quality deteriorates such that it should not 
be sold. This stock has been provisioned to 
near nil value, as set out below, reflecting  
a low expected recovery level for some 
portions of bulk wine.
3. “Optimal inventory” – inventory saleable 
before expiry, but only after FY27, of $31m 
(13% of the US total including future intake). 
This is stock that our forecasts show will  
sell to our customer base before it expires, 
albeit over an extended period. As such,  
this stock does not require provisioning,  
but we still intend to explore opportunistic 
liquidation of some of this inventory through 
alternative channels. This may be as bulk  
or bottled goods, potentially seeing future 
margin dilution but generating cash. We 
have resourced a small team dedicated to 
this exercise. We feel this is important as:
	•
The stock will tie up capital for a period  
of multiple years, while incurring 
additional storage costs. As such, 
realisation below cost of goods sold  
is economically rational;
	•
The stock creates potential risk of future 
expiry in the event of changes to demand 
outlook; and, importantly
	•
The stock limits our ability over an 
extended period of innovating within  
the range, risking detriment to our 
customer proposition.
We have included £2-5m of losses on these 
sales in the guidance for FY25, however, as 
the eventual sales volume and profitability 
will be a function of bulk wine markets, we 
will provide updates on progress alongside 
regular trading commentary. Note that  
the profit or loss on any sales of non-
provisioned stock through alternative 
channels will be reported within adjusted 
EBIT as other contribution, in contrast to  
the FY24 provisioning which was treated  
as an adjusted item.
As a consequence of this analysis, and  
as set out in note 7 Adjusted items, the 
business has made a further overstock 
inventory provision in its US business unit 
amounting to £6.7m. At the balance sheet 
date, the Group’s total inventory provision 
and its movement since the end of the 
previous financial year is set out below:
Capital allocation
The Group’s policy is to test for the 
existence of excess capital biannually as 
we update our forecasts for the business. 
Should it be determined that we have 
excess capital, available investment 
opportunities will be compared with 
expected returns from repurchasing the 
Company’s shares and capital allocated 
to the highest returning opportunities.  
At present, we do not believe the business 
has excess capital and no returns of  
capital, either as dividends or through  
other mechanics, are planned at this time. 
We will review this regularly during FY25  
as we progress our inventory reduction  
and assess the optionality afforded by  
the new credit facility.
New asset-backed lending 
facility, capital structure 
evolution and Angel security
Subsequent to the end of the financial year, 
the Group completed a competitive process 
to source a new asset-backed lending (ABL) 
facility to replace the facility previously 
provided by Silicon Valley Bank.
 
Overstock 
inventory 
provision
£m
Other 
inventory 
provision
£m
Total
£m
Opening inventory provision
9.7
1.5
11.2
FX
(0.2)
 –
(0.2)
Additional provision during the year
6.7
0.7
7.4
Provision release
 (1.2)
(0.6)
(1.8)
Provision utilisation
(3.1)
(0.2)
(3.3)
Net inventory reserve movement 
2.4
(0.1)
2.3
Closing inventory provision
11.9
1.4
13.3
Our future inventory intake 
commitments have reduced 
from £223m at the end of 
FY22 and £162m at the end of 
FY23 to £103m at the end of 
FY24, with reductions 
achieved in all of our markets.
Inventory provision movement analysis
18
Naked Wines plc
Annual Report and Accounts 2024

On 8 July 2024, the Group entered into a 
60-month senior secured revolving credit 
facility with PNC Bank, National Association, 
as administrative agent and lender for up  
to $60m of credit based on the global 
inventory levels. The facility is secured 
against the assets of the Group. 
The principal terms of the new facility are:
	•
Maximum revolving advance amount of 
$60m, with available liquidity based on 
the value of inventory held (as defined in 
the facility terms);
	•
Facility term of five years;
	•
Margins, depending on facility headroom, 
of principally the Secured Overnight 
Financing Rate (SOFR) plus an applicable 
margin of between 2.75% and 3.25% and 
an unused line fee; and
	•
A single financial performance covenant, 
requiring fixed charge cover of greater 
than 1.2x, but only tested if outstanding 
available liquidity (as defined in the facility 
terms) is less than $12m. 
Indicatively, the facility’s financial effect, 
using a representative current SOFR rate 
is that a representative $10m of draw down 
for 12 months would amount to a total 
finance charge of approximately £0.8m.  
In addition, the Group anticipates 
annualised amortisation charges of the new 
facility arrangement fees of around £0.4m.
The facility has two primary purposes.
1. To provide liquidity in the event 
of a downside trading scenario
As we have seen in recent times, in the 
event that the revenue trajectory of the 
business falls below the forecast level, 
Naked’s role as a manufacturer of wine 
(whether directly or through long-term 
commitments to winemakers) results in 
excess stock and lower levels of liquidity 
across the Group. The facility provides 
substantial additional liquidity over and 
above the £20m of net cash excluding  
lease liabilities the Group held at the end  
of FY24 in case such a scenario arises.
2. To provide security to Angels
During the process of sourcing a new credit 
facility, we took a broader look at our capital 
structure. A key source of funding for the 
business comes from our Angels who keep 
money on deposit which we use to fund 
winemakers. Our treasury policy requires us 
to maintain inventory and/or cash on hand 
in excess of any Angel balances to ensure 
that these funds are not used to cover any 
operating losses. While this provides the 
customer with asset backing, it does not 
guarantee liquidity for cash refunds. By 
generating liquidity from the inventory 
assets that Angels have funded, the facility 
provides greater availability of cash to  
fund redemptions should it be needed.  
This is made available directly through the 
Company’s ability to draw cash from the 
facility and through provision of security to 
payment processors whose networks are 
used to make refunds.
At the unaudited management reporting 
period end closest to the completion date 
of the facility on 8 July 2024, the Group held 
net cash excluding lease liabilities of £15.3m. 
On completion, the facility had available 
liquidity of $48.1m.
Liquidity and going concern
The Group has rebuilt its net cash excluding 
lease liabilities position during the year, 
through a combination of generating 
adjusted EBIT, reducing inventory levels and 
early redemption of the loan note issued on 
the sale of the Majestic Wine business in 
2019. The combination of this improvement, 
the additional liquidity and reduction 
in covenant limitations afforded by the 
new credit facility, and the expectation 
of additional material cash generation 
through peak trading in the near future, has 
improved the Group’s resilience to weather 
any downturn in trading while also affording 
headroom for any unexpected calls on our 
liquidity. As a result we no longer report a 
material uncertainty around our going 
concern assessment – see the Board’s 
going concern disclosure on page 26 for 
further details.
Recent trading and outlook 
Trading for the first few months of the 
financial year was, in aggregate, broadly  
in line with the Board’s expectations,  
with variances seen month to month as 
consumer response to our marketing 
remains varied as we conduct testing to 
deliver on our strategy of returning to 
profitable growth. These dynamics 
continued into early Q2.
Our expectations for the year are based on 
continued flat KPIs year-on-year in each 
market, and incorporation of known cost 
initiatives within fulfilment costs and the 
G&A cost base. We have then flexed these 
to the downside based on observed historic 
negative variances in trading being seen  
for an extended period, and to the upside 
based on targeted shifts in KPIs from our 
strategic initiatives. We have overlaid on  
this an estimated range of outcomes from 
inventory liquidation activity outside of 
business as usual activities which will be 
reported within adjusted EBIT for the year.
The resulting range of outcomes for the  
full year FY25 includes revenue between 
£240m and £270m, adjusted EBIT excluding 
inventory liquidation of £3m to £8m and 
adjusted EBIT including inventory liquidation 
of £(2)m to £6m with closing net cash 
excluding lease liabilities of £25m to £35m.
James Crawford 
Chief Financial Officer
Financials
Governance report
Strategic report
19
Naked Wines plc
Annual Report and Accounts 2024

Key performance indicators
Measuring our performance 
through enhanced disclosures
Financial
KPI
How are we doing?
What is it?
Why does it matter?
What are the key risks?
Total revenue £290.4m
(FY23: £354.0m)
The GBP value of our sales 
to customers and its change 
versus the prior year.
The business has the opportunity to grow at scale. 
We intend to do this through continued investment 
in customer acquisition.
	•	 Competition
	•	 Regulation
	•	 Investment
Revenue 
growth
(18)% growth
(FY23: 1% growth)
Net cash 
excluding 
lease liabilities
£19.6m
(FY23: £10.3m)
The amount of cash we 
are holding, less borrowings 
at year end excluding lease 
liabilities. See page 112 for the 
calculation of this measure. 
Managing cash is essential to ensuring that we have 
sufficient funds in place to execute our growth plans 
in the medium term.
	•	 Financial 
performance
	•	 Investment 
spending and capital 
requirements
	•	 Liquidity
	•	 Macroeconomic 
events
Customer experience
KPI
How are we doing?
What is it?
Why does it matter?
What are the key risks?
Product 
availability
91%
(FY23: 90%)
The average percentage of 
products we have defined as 
core to the portfolio that is 
available to our customers 
throughout the year.
Maintaining availability of our top-selling products 
supports customer loyalty and maximises sales.
	•	 Business interruption
	•	 Supply chain 
interruptions 
and costs
	•	 Third-party suppliers
Wine quality 
– “Buy it 
again” ratings
91%
(FY23: 90%)
The percentage of “Yes” 
scores given by customers 
in the year indicating that 
the customer would buy 
the product again, which 
we know as our “Buy it 
again” rating.
Ensuring customers love our exclusive wines and are 
happy to buy them again supports strong customer 
loyalty and sales retention.
	•	 Business interruption
	•	 Supply chain
	•	 Third-party suppliers
	•	 Consumer tastes 
and preferences
	•	 Quality perception
5* customer 
service
92%
(FY23: 92%)
The percentage of 
feedback ratings 
received by our Customer 
Happiness teams that 
expressed 5* satisfaction 
on a scale from 1 to 5.
Consistently offering 5* service supports customer 
loyalty and sales retention.
	•	 Data security
	•	 Management/ 
key staff
	•	 Customer service 
experience
20
Naked Wines plc
Annual Report and Accounts 2024

Subscription
KPI
How are we doing?
What is it?
Why does it matter?
What are the key risks?
Investment  
in New 
Customers
£(23.3)m
(FY23: £(21.4)m)
The amount we have invested in 
acquiring new customers during the 
year, including contribution profit/
loss from New Customer sales and 
advertising costs. 
We invest in customers from whom we expect 
to receive a payback in line with our target 
payback levels in future years. We are 
investing meaningfully to take advantage 
of the opportunity we see before us to 
maximise future value.
	•	 Investment
	•	 Regulation
	•	 Competition
	•	 Reputation
	•	 Customer 
acquisition costs 
5-Year 
Forecast 
Payback
1.3x
(FY23: 1.7x)1
The ratio of projected future Repeat 
Customer contribution we expect to earn 
from the new customers recruited in the 
year, divided by the Investment in New 
Customers. We forecast contribution at 
the customer level using a machine 
learning algorithm that weighs several 
characteristics including demographics, 
interactions and transactions forecast 
over a five-year time horizon. This is then 
aggregated to a monthly then annual 
cohort level for reporting purposes. As 
this is an undiscounted, forward-looking 
estimate, it cannot be reconciled back 
to financial results.
We invest in new customers that are expected 
to deliver payback at least in line with our 
medium-term payback target in an effort 
to ensure we create intrinsic value from our 
investments. Payback is calculated utilising the 
history we have of customer activity, enabling 
us to accurately forecast our investment 
returns and eliminate poor investments. 
Therefore, we are able to invest in attracting 
and retaining high-value customers who fit 
our target customer profile.
	•	 Investment
	•	 Competition
	•	 Supply risks
	•	 Macroeconomic 
event
Repeat 
Customer 
contribution
£65.3m
(FY23: £86.5m)
The profit attributable to sales meeting 
the definition of Repeat Customer sales 
after fulfilment costs and service costs. 
A reconciliation of adjusted EBIT to 
Repeat Customer contribution is shown 
in note 6 Segmental reporting.
The cost leverage we expect to achieve as we 
grow will continue to drive Repeat Customer 
contribution. Not only does this promote the 
long-term economics of the business model, 
but contribution from repeat customers also 
provides us with the cash to reinvest into new 
customer recruitment and to continue 
support of our independent winemakers.
	•	 Competition
	•	 Supply chain risks
	•	 Reputation
	•	 Taxes and duties 
Repeat 
Customer 
contribution 
margin
24.7%
(FY23: 27.0%)
Repeat Customer contribution as a 
percentage of Repeat Customer sales.
Repeat 
Customer  
sales  
retention
75%
(FY23: 76%)
The proportion of sales made to 
customers who met our definition of 
“repeat” last year and who placed 
orders again this year, calculated 
on a monthly basis and summed 
to calculate the full year retention.
Through a cultural relationship with existing 
Angels and initiatives like Never Miss Out, 
we strive to continually improve our Repeat 
Customer sales retention rate. This results 
in improving the LTV of existing customers, 
which drives the long-term value 
of the business.
	•	 Competition
	•	 Supply risks
	•	 Reputation
	•	 Tax and duties 
Year 1 
Payback
40%
(FY23: 39%)
A short-term payback measure showing 
the actual return in this financial year of 
our investment in the prior year.
Continuing to closely monitor this short-term 
payback measure gives us an early indication 
of the quality of the cohort recruited in the 
prior year.
	•	 Investment
	•	 Competition
	•	 Supply chain risks
	•	 Inflationary pressure
	•	 Customer acquisition 
costs
Active  
Angels
723,000
(FY23: 867,000)
The number of Angels (or repeat 
subscription customers) that 
have placed an order in the prior 
12-month period.
Long-term growth overall is expected to come 
from continued growth of the customer base 
and to be enhanced through implementation 
of other initiatives and product introductions 
and enhancements.
	•	 Investment
	•	 Competition
	•	 Regulation
  See pages 109 and 110 for definitions of alternative performance measures and pages 111 and 112 for reconciliations to statutory reported figures.
1.	 Latest forecast, original forecast 1.5x.
Financials
Governance report
Strategic report
21
Naked Wines plc
Annual Report and Accounts 2024

Stakeholder engagement  
(inclusive of section 172 Companies Act 2006 disclosures)
Our stakeholders are vital to our success
Throughout FY24, the Directors have 
complied with the requirements of section 
172 of the Companies Act 2006 by acting in 
the way they consider, in good faith, would 
be most likely to promote the success of the 
Company for the benefit of its stakeholders, 
including shareholders, employees, 
suppliers, customers, regulators, the 
government, the community and the 
environment. In doing so, the Directors 
have had regard (among other matters) to:
(a) the likely consequences of any decision 
in the long term;
(b) the interests of the Company’s 
employees;
(c) the need to foster the Company’s 
business relationships with suppliers, 
customers and others;
(d) the impact of the Company’s operations 
on the community and the environment;
(e) the desirability of the Company 
maintaining a reputation for high 
standards of business conduct; and
(f) the need to act fairly as between 
members of the Company.
This section discusses how the Directors 
have had regard to the above matters and 
forms the Directors’ statement required by 
section 414CZA of the Companies Act 2006. 
Shareholders and institutional investors
Who engaged
How we engaged
Outcomes
Board
CEO
CFO
Company 
Secretary
We engage with shareholders primarily through our distribution  
of the Annual Report and Accounts and facilitation of the Annual 
General Meeting (AGM).
In FY24, we further engaged with shareholders by:
	•
Soliciting shareholder views on various matters affecting  
the Company;
	•
Inviting Rowan Gormley and Jack Pailing, both significant 
shareholders, to serve on the Board;
	•
Making presentations to shareholders following the release of 
half-year and year-end results; and
	•
Engaging in conversations with shareholders when requested.
	•
All resolutions raised at the 2023 AGM 
and subsequent GM were approved 
(voting outcomes set out below)
	•
We had the benefit of shareholder 
feedback in making business decisions
	•
Shareholders were apprised of Company 
strategy and performance
Employees
Who engaged
How we engaged
Outcomes
CEO
CFO
Subsidiary GMs
(UK, US and AUS)
We engage with our employees by:
	•
Regularly sharing information regarding the business –
for example, in monthly town hall meetings;
	•
Soliciting feedback through annual employee engagement 
surveys;
	•
Consulting with specific groups or individuals to ensure their 
views are taken into account in making decisions about matters 
that affect them;
	•
Facilitating employee participation in the Company’s share 
scheme; and
	•
Disclosing gender pay gap and pay comparison data.
In FY24, we underwent a reduction in force that resulted in job  
losses across markets. Throughout this process, we made efforts  
to ensure that our dedicated employees were well treated. In the  
UK, we undertook consultation above that required by law and,  
in all countries, we awarded severance packages well in excess  
of legal requirements.
	•
Through participation in the Company 
share scheme, employee and shareholder 
interests were aligned
	•
Senior management had the benefit 
of employee input in making business 
decisions
	•
Employees were apprised of Company 
strategy and performance
22
Naked Wines plc
Annual Report and Accounts 2024

Suppliers
Who engaged
How we engaged
Outcomes
CEO
CFO
Subsidiary GMs
(UK, US and AUS)
Wine Team
We engage with our suppliers, including our independent 
winemakers, by: 
	•
Investing in our independent winemakers’ ability to make the 
wines we sell at Naked Wines;
	•
Maintaining ongoing communication with these winemakers to 
facilitate the production, release and promotion of these wines; 
and
	•
Maintaining and distributing our Responsible Supplier Policy 
and Anti-Modern Slavery Policy, which require our suppliers 
to conduct their businesses in accordance with the principles 
embraced by Naked Wines.
In FY24, we reduced our purchase commitments to manage the 
Company’s inventory balance. We engaged with winemakers 
throughout this process to achieve an outcome acceptable to 
both winemakers and the Company.
	•
We invested in nearly 300 independent 
winemakers
	•
We supported our suppliers in addressing 
and eliminating the risk of modern slavery 
in their supply chains
	•
We engaged with our suppliers when 
reducing purchase commitments to  
facilitate a mutually acceptable outcome
Customers
Who engaged
How we engaged
Outcomes
CEO
CFO
Subsidiary MDs 
(UK, US and AUS)
Customer 
Happiness Team
Wine Advisor Team
We engage with our customers by:
	•
Enabling customers to give the Company and our winemakers 
candid feedback about our business and our products;
	•
Providing a Customer Happiness Team to address customer 
questions and concerns by phone, email and chat;
	•
Providing a Wine Advisor Team to curate selections based on 
customer preference and assist with customer purchases; 
	•
Following all applicable data protection laws to ensure that 
customer personal information is safe; and
	•
Holding an annual “Tasting Tour” in the UK, where we take some  
of our winemakers and wines on the road to meet UK Angels.
	•
We served 723,000 subscribers across 
markets
	•
We improved these customers’  
wine-buying experience
	•
We allowed these customers to 
interact directly with the independent 
winemakers who make their wines
	•
Our Customer Happiness Team was 
awarded 92% 5 star service ratings  
by our customers across markets
	•
In summer 2024, 4,624 Angels met 
31 winemakers across the UK
Regulators and government
Who engaged
How we engaged
Outcomes
Company 
Secretary/
Global General
Counsel
CFO
We engage with regulators on an ongoing basis through 
correspondence or meetings to discuss key issues pertaining 
to the business.
	•
We stay abreast of, and maintain 
compliance with, all relevant legislation 
Financials
Governance report
Strategic report
23
Naked Wines plc
Annual Report and Accounts 2024

Stakeholder engagement 
continued
Community and environment
Who engaged
How we engaged
Outcomes
Board
CEO
We engage with the community and environment by promoting 
sustainability initiatives, ethical behaviour and responsible 
corporate citizenship.
	•
We engaged in charitable endeavors 
across markets, for example, by raising 
£500,000 for Carmen’s Kids, a charity 
dedicated to feeding hungry children 
in South Africa (see https://www.
nakedwines.com/carmenskids)
	•
We complied with all relevant legislation 
across markets, for example, by 
updating our US website, labels and 
reporting to meet the requirements 
of the California Beverage Container 
Recycling and Litter Reduction Act 
(AB 2020)
	•
Whilst the Company has continued 
with a number initiatives to advance 
its environmental and social agenda 
this year, progress has not been as 
significant as in previous years given 
the challenges the Company has faced 
and the need to focus on ensuring a 
sustainable future for the business 
through robust financial foundations and 
returning Naked to profitable growth.
Outcome of voting at 2023 AGM
No
Type
Nature
% in favour
1
Ordinary
Election of Director (James Crawford)
96.83%
2
Ordinary
Election of Director (Stephen Bolton)
96.84%
3
Ordinary
Election of Director (Jack Pailing)
90.91%
4
Ordinary
Election of Director (Rowan Gormley)
88.85%
5
Ordinary
Appointment of auditor
90.85%
6
Ordinary
Remuneration of auditor
90.91%
7
Ordinary
Directors’ authority to allot shares
96.72%
8
Special
Disapplication of preemption rights
76.29%
9
Special
Company’s authority to purchase its own shares
94.67%
Outcome of voting at 2023 GM
No
Type
Nature
% in favour
1
Ordinary
Receipt of Annual Report and Accounts
99.97%
2
Ordinary (Advisory)
Directors’ remuneration report
92.90%
3
Ordinary (Advisory)
Directors’ Remuneration Policy
95.35%
4
Ordinary (Advisory)
2016 Long-Term Incentive Plan (LTIP) Rules and Proposed 2024 LTIP Award
95.54%
24
Naked Wines plc
Annual Report and Accounts 2024

Risk management and control environment
Principal risks and uncertainties
The Board relies on the assurances 
provided through the periodic reports 
presented to the Board and Audit 
Committee. They act as a line of defence in 
the organisation, with Internal Assurance 
acting as the third line of defence, the risk 
control owners as the second line and the 
management team as the first.
Characterisation of key risks
The Board considers both strategic and 
operational risks and for each risk considers 
the likelihood of its occurrence and the 
scale of adverse impact it could have on  
the business.
	•
Strategic risks are those which could 
threaten the long-term success of 
the business model and will typically 
unfold over an extended period of time. 
Strategic risks are reviewed periodically 
by the Board as part of its ongoing 
development process. 
	•
Operational risks arise from the 
possible occurrence of specific events. 
They will typically have an impact on 
the business and its performance 
that is either immediate or will play 
out over a relatively short period of 
time. Operational risks may arise from 
external or internal causes.
The mitigation for externally driven 
operational risks is normally in the form of 
a contingency plan, and insurance cover is 
also taken out to protect against such risks 
where appropriate. 
Management seeks to put in place  
active mitigation for internally driven 
operational risks, balancing cost and  
risk as appropriate.
The principal strategic and operational risks 
which the Board deems most significant are 
presented below. 
Our approach to risk 
management
The Board has ultimate responsibility for 
identifying key risks, assessing the potential 
impact on the business if these risks are 
realised and ensuring that appropriate 
mitigating actions are taken to manage 
risks to acceptable levels in pursuit of 
strategic objectives.
The Board is satisfied that, through the 
processes set out below, it has undertaken 
a robust assessment of the principal risks 
that threaten the execution of the strategy 
and the long-term viability of the Group and 
is satisfied that appropriate mitigation plans 
are in place.
The key elements of our risk management 
process are as follows:
	•
Executive Directors and local 
management teams of each business 
segment are responsible for identifying 
risks and maintaining local risk registers, 
encompassing:
	
– Risk assessment – each risk is 
assessed with reference to risk impact 
(the impact the realisation of the risk 
would have on the business and is 
primarily measured in financial 
consequence) and risk likelihood 
(the possibility/probability of the 
risk being realised);
	
– Mitigation – each risk is assigned a 
mitigation strategy, mitigation actions 
and a local risk owner; and
	
– Monitoring – periodic monitoring 
of mitigation actions;
	•
Annually, the Audit Committee assesses 
and aggregates the risks identified by 
business segments for the purpose of 
identifying the most significant Group 
risks and proposing the principal risk 
items to the Board. When considering 
the potential impact of our key risks, we 
have linked them to the key performance 
indicators (KPIs) that they are likely to 
impact if realised;
	•
Throughout the year, the Audit 
Committee (or Board) are appraised of 
significant changes in the risk landscape 
and risk owners present updates on the 
most material risks; and
	•
The Board considers the evolving risk 
environment and the effectiveness 
of risk management processes as it 
approves key decisions, budgets and 
operating plans.
While they are not the only ones facing 
the business, they are the most significant 
when considering both the likelihood of 
the risk materialising as well as the overall 
impact on the business, after taking into 
account the mitigating effect of the 
implemented controls.
Climate change and 
sustainability
The Board has considered climate change 
as part of the Group’s risk management 
process and acknowledges a potential risk 
to the Group. The Board is of the view that 
the risk of climate change is embedded 
within the key risks listed in this report and, 
as such, has decided not to list climate 
change as a standalone risk. 
In particular, the Board recognises that we 
are exposed to climate change risks within 
‘Business interruption’. Key risks include  
the destruction or damage of winemaking 
materials (e.g. crops) inflating costs and/or 
impacting availability and quality, and are 
mitigated by having multiple sites for key 
activities and a diversified supply chain.
Risk
Risk characteristics
Liquidity
Operational (internal cause)
New customer acquisition
Strategic
Macroeconomic environment
Strategic
Business interruption
Operational (external cause)
Cyber security attack
Operational (external cause)
Reputational damage
Strategic
Competition
Strategic
Regulatory and tax compliance
Operational (internal cause)
Acquisition and retention of talent
Operational (internal cause)
Risk movement
For each risk presented, the Board  
has assessed the combination of risk 
likelihood and risk impact and presented  
its assessment of the risk movement 
from FY23 to FY24.
  Increased risk
  Decreased risk
  Stable risk
Risk characterisation
Strategic risk
Operational risk
Financials
Governance report
Strategic report
25
Naked Wines plc
Annual Report and Accounts 2024

Risk management and control environment 
continued
Going concern
Background and context
At the end of FY23, the Group noted that a material uncertainty 
existed over the going concern assumption due to a risk of 
breaching one or more bank facility covenants due to weakening 
profitability and reducing cash balances. 
A number of actions were taken to remedy this situation, including:
	•
Addressing the overstock position by negotiating with suppliers 
to cut inventory intake over the forthcoming financial years;
	•
Undertaking a further round of cost restructuring, following on 
from the restructuring executed in March 2023;
	•
Liquidating the vendor loan note held by the Group, which had 
arisen on the disposal of the Majestic Wine business in 2019; and
	•
Negotiating a new asset-backed lending facility (see below). 
During the first half of FY24, it became apparent that forecast 
performance remained too ambitious. For liquidity-planning 
purposes, a forecast scenario with no further key performance 
indicator improvements (of the type seen historically) was 
prepared. Performance in the second half of FY24 was broadly  
in line with this revised forecast and the Group ended the year  
with net cash excluding lease liabilities of £19.6m, around a £10m 
improvement from the previous year end, as well as a lower cost 
base and a more reliable liquidity baseline forecast. 
Credit facility
As stated above and as set out in more detail in note 31 Events after 
the balance sheet date, on 8 July 2024, the Group entered into a 
60-month senior secured revolving credit facility with PNC Bank, 
National Association, as administrative agent and lender for up to 
$60m of credit based on the inventory held by Nakedwines.com Inc, 
www.nakedwines.co.uk Ltd and Naked Wines Australia Pty Ltd. 
Significantly, this new facility includes: 
	•
a higher credit advance rate on the inventory base than under 
the Group’s previous credit facility; 
	•
removal of a minimum cash holding of $20m; and
	•
a single financial performance covenant, being a fixed charge 
cover ratio of greater than 1.2x, which is only tested if outstanding 
available liquidity (as defined in the facility terms) is less than 
$12m, known as a ‘springing covenant’ test.
On completion of this agreement with PNC Bank, the Group’s 
commitments and obligations under its previous senior secured 
credit facility with Silicon Valley Bank, a division of First Citizens 
Bank and Trust Company, fell away. The Group met all its credit 
facility covenant requirements in the current financial year and 
subsequent to the year end, under the previous facility, up until the 
date of the refinancing. 
Base case forecast 
In assessing the appropriateness of the going concern assumption, 
the Board has considered (i) the cash requirements of the business 
to pursue its intended strategy, (ii) the funding available to the 
Group from existing cash reserves and its credit facility, (iii) the level 
of security to be held against Angel fund balances and (iv) potential 
variations in the cash requirements of the Group including taking 
into account a severe but plausible downside scenario that 
appropriately reflects Naked’s recent trading and the current 
macroeconomic outlook. 
The Directors have prepared a series of cash flow scenarios 
extending for a period of at least 12 months from the date of the 
approval of these financial statements (“the going concern 
assessment period”) to assess the liquidity of the Group. 
A base case forecast was prepared in which trading KPIs in the 
trading markets were kept flat versus recent performance or, for 
certain recent initiatives, forecast at rates observed from recent 
testing programmes. Contracted warehouse savings were included, 
as were G&A savings from the initiatives undertaken during the  
year along with the assumption of 50% of maximum variable  
bonus payout. Inventory purchasing was assumed at the higher  
of committed amounts or levels to sustain target inventory levels. 
Under this scenario, the Group has sufficient liquidity to meet its 
new credit facility liquidity requirement in the going concern 
assessment period, meaning that the fixed charge cover ratio 
covenant would not need to be tested, although it would meet the 
requirement of greater than 1.2x were this covenant required to  
be tested.
Severe but plausible downside and reverse stress test
The Directors have then prepared a severe but plausible  
downside scenario incorporating a number of sensitivities and  
also incorporating available mitigating actions. 
Sales performance driver:
	•
A 6% decline in revenue per Angel/ Wine Genie customer (a key 
driver of Repeat Customer sales) versus the base case forecast 
described above, also corresponding to a 6% reduction in this 
measure year-on-year and a 5 to 7% (depending on market) 
reduction in new customer traffic.
Costs saving reduction:
	•
A £0.8m per annum reduction in cost savings assumed for new 
warehouse and distribution contracts and a £0.8m overspend on 
targeted G&A savings.
Cost mitigation:
	•
Removal of non-commercial return “R&D” spend in New Customer 
investment from the fourth quarter of FY25, saving £0.25m in FY25 
and a further £0.4m over the remainder of the going concern 
assessment period with a total saving of £0.75m in FY26; 
	•
A reduction in New Customer investment advertising spend by 
10% from the fourth quarter of FY25, saving an annualised sum of 
approximately £2.5m (on the basis that such lower revenues per 
Angel would trigger reductions in New Customer investment to 
maintain the economic rationale to invest), which was assumed  
to reduce new customer numbers at the current average cost  
per new customer; and
	•
Reduction to £nil in assumed variable compensation payout.
26
Naked Wines plc
Annual Report and Accounts 2024

Working capital mitigation:
	•
Reduction in future inventory intake to reflect the lower demand 
outlook beginning in the first quarter of FY26, taking into account 
the current levels of inventory commitments for those periods. 
Furthermore, this scenario included the latest available trading  
for the first four periods of FY25 and the number of Angels and  
the actual closing balance sheet position at that date.
The net impact of this severe but plausible downside scenario is  
that the Group would maintain more than £11m of headroom in the 
going concern assessment period versus the springing covenant 
test requirement of $12m (around £9.6m) of outstanding available 
liquidity. This forecast also shows that Naked meets its fixed charge 
cover ratio covenant across the going concern assessment period, 
although consistent with the above, the level of liquidity does not 
lead to this covenant being tested in the assessment period. 
The Directors believe this also provides adequate headroom against 
any unexpected requirements to provide additional liquidity to 
trading partners should the need arise in that period.
A reverse stress test was also performed, deliberately engineered 
to identify the point at which the Group would fall below its facility-
defined liquidity covenant spring of $12m across the going concern 
assessment period. This reverse stress test shows that an additional 
6% reduction in revenue per Angel (beyond the 6% reduction already 
incorporated into the severe but plausible downside scenario noted 
above) would result in the Group not meeting its facility-defined 
covenant spring of $12m in that period. At this point the Group would 
also fail its fixed charge cover ratio covenant. The Board has 
determined that these assumptions do not result in a plausible 
downside scenario outcome.
Summary
After considering the forecasts, sensitivities and mitigating actions 
available and having regard to the risks, uncertainties and 
challenges in recent trading and the macroeconomic environment, 
in the modelled scenarios including the severe but plausible 
downside scenario, Naked Wines has sufficient liquidity to continue 
trading and to meet its minimum facility liquidity requirements, 
avoiding the need to formally assess its fixed charge cover ratio 
covenant commitment. The reverse stress test modelling has 
demonstrated that a revenue per Angel decline of 12%, resulting  
in a year-on-year total sales decline of 18% in FY25 is required before 
the Company fails to meet both its facility liquidity and fixed charge 
cover ratio commitments.
The Board believes that the flexibility afforded to it by its new 
financing arrangements and the other actions put in place during 
FY24 and subsequent to year end mean that the Directors have a 
reasonable expectation that the Group and Company will be able  
to operate within the level of their available liquidity, meet the fixed 
charge cover ratio covenant (if it were required to be tested), and 
meet their liabilities as they fall due for the forecast period. For 
these reasons, the Board considers it appropriate for the Group  
and the Company to adopt the going concern basis in preparing 
these financial statements.
Financials
Governance report
Strategic report
27
Naked Wines plc
Annual Report and Accounts 2024

Risk management and control environment 
continued
Key controls/mitigation
Main areas of focus in the current year:
	•
Increased focus on cost control and working capital management 
across the business
	•
Cash flow and commercial forecasting to identify and proactively 
address risks (including covenant breaches) before they are 
realised
	•
Updated terms and conditions for new customers to the business 
to mitigate bulk withdrawal of Angel funds and also introduced 
the new Wine Genie proposition which does not create an 
enduring Angel balance liability 
	•
Alignment of funding structure and working with strategic 
stakeholders 
	•
Completed new asset-backed lending (ABL) facility with PNC Bank 
in July 2024, which provides security of funding for five years, a 
higher level of available liquidity, and access to working capital in 
a wide range of trading and economic circumstances
	•
Use of inventory planning resource to enable nimbleness on 
volume planning, intake and production phasing and a developing 
capability to manage global inventory intake between markets
	•
Developed and optimising alternative customer propositions to 
attract new customers with improved investment economics
Other underlying controls/mitigation:
	•
Offer flexibility to existing Angels to improve retention (e.g. 
reduced Angel contributions and payment holidays)
	•
Investment in inventory management and demand planning tools 
to enhance the evaluation and challenge of inventory buy plans
	•
Exploring new acquisition channels to target optimal customers 
relative to investment
Type: Operational
Stable
Insufficient liquidity prevents the effective allocation of capital  
and/or challenges the going concern assumption of the business
Performance indicators
	•
Revenue
	•
Net cash excluding lease liabilities
	•
Product availability
	•
Repeat Customer contribution 
	•
Repeat Customer sales retention
	•
Active Angels
	•
Investment in New Customers
Likely cause
	•
Unexpected and sudden failure of banking partners
	•
Breach of loan covenants
	•
Bulk withdrawal of funds by Angels due to a negative PR event
	•
Misalignment of demand and production plans
	•
Inability to deliver new customer acquisitions in line with plan
	•
Inability to retain existing customers and generate repeat orders
	•
Inability to effectively control costs
	•
Removal of support by strategic shareholders or payment 
providers
Likely impact
	•
Banking partners withdraw capital necessary to operate the 
business and service liabilities as they fall due
	•
Pressure on working capital prevents/severely restricts 
Investment in New Customers and the funding of winemakers 
to sustain the business model
	•
Prolonged overstock position (particularly in the US, which 
has to give long-term inventory purchasing commitments and 
has a long production lead time) where projected demand is 
not realised
Liquidity
28
Naked Wines plc
Annual Report and Accounts 2024

Type: Strategic
Stable
Inability to acquire new customers in sufficient volume and 
of sufficient quality to sustain the business model
Performance indicators
	•
Revenue
	•
Investment in New Customers
	•
Payback
	•
Active Angels
	•
Net cash excluding lease liabilities
Likely cause
	•
Reduced investment in new customer acquisition due to 
unattractive investment economics (payback), driven by a 
sustained increase in acquisition costs and/or deteriorating 
LTV of target customers
	•
Investment in known sub-optimal customers in pursuit of short-
term goals
	•
Ineffective modelling of payback and LTV drives suboptimal new 
customer acquisition activity
	•
Material investment underperformance relative to expectation, 
driven by a deterioration in customer discretionary spend due 
to the macroeconomic environment
	•
Over dependence and reliance on individual marketing partners 
that assert greater power
Likely impact
	•
Investment in New Customers fails to drive sufficient new 
customer growth to sustain the business model
	•
Investment in customer acquisition does not produce the target 
return on investment and represents a misallocation of capital
	•
Modelling informs an investment approach that undermines the 
long-term viability of the business model
	•
Material investment underperformance results in inventory 
misalignment relative to demand, adversely impacting 
liquidity and constraining our ability to maintain/enhance 
the customer experience
Key controls/mitigation
Main areas of focus in the current year:
	•
Developed and optimising alternative customer propositions to 
attract new customers with improved investment economics 
and improve the efficiency and cost of customer acquisition of 
current channels 
	•
Regular monitoring of investment economics, resulting in the 
redeployment of capital where it is not delivering target returns
Other underlying controls/mitigation:
	•
Exploring revisions to payback and LTV modelling to acknowledge 
multi-channel investment attribution
	•
Agreed investment criteria that are subject to regular review
	•
Detailed deal-level reporting and monthly performance reviews
Type: Strategic
Stable
Pressure on consumer discretionary spend and inflationary uplifts 
to our cost base impact profitability
Performance indicators
	•
Revenue
	•
Net cash excluding lease liabilities
	•
Payback
	•
Repeat Customer contribution
	•
Repeat Customer sales retention
	•
Active Angels
Likely cause
	•
Continued cost of living pressures reduce consumer 
discretionary spend
	•
Economic and geopolitical instability adversely impacts 
consumer confidence
	•
Sustained inflation, particularly in the supply chain, increases 
the cost base
Likely impact
	•
An inability to acquire new customers in sufficient volume and 
of sufficient quality impacts revenue and liquidity 
	•
Repeat Customer contribution declines as customers spend 
more cautiously
	•
Increased cancellation rates impact liquidity
	•
Inflationary pressure on the cost base impacts margin and  
New Customer investment economics
Key controls/mitigation
Main areas of focus in the current year:
	•
Developed and seeking to amplify alternative customer 
propositions to attract and retain customers 
	•
Unique customer proposition encourages customer engagement 
and loyalty
	•
Updated the terms and conditions for new customers to the 
business to mitigate bulk withdrawal of Angel funds and also 
introduced the new Wine Genie proposition which does not create 
an enduring Angel balance liability 
Other underlying controls/mitigation:
	•
Board continues to model and monitor a range of potential 
scenarios to inform decision making
	•
The ability to manage pricing to minimise the impact of 
inflationary uplifts in the cost base
	•
Continued focus upon cost control including the review and 
tender of significant contracts
	•
Offer flexibility to existing Angels to improve retention 
(e.g. reduced Angel contributions and payment holidays)
New customer acquisition 
Macroeconomic environment
Financials
Governance report
Strategic report
29
Naked Wines plc
Annual Report and Accounts 2024

Risk management and control environment 
continued
Type: Operational
Stable
Failure of IT systems to deal with a data security/data breach 
impacts our ability to trade
Performance indicators
	•
Revenue
	•
5* customer service
	•
Repeat Customer contribution
	•
Product availability
	•
Repeat Customer sales retention
	•
Investment in New Customers
	•
Net cash excluding lease liabilities
Likely cause
	•
Transformative projects create vulnerabilities that are not 
identified and mitigated
	•
Failure to successfully upgrade or maintain core IT system 
security
	•
Inability to keep pace with malicious threats that are of increasing 
frequency and complexity
	•
Poor systems access control
	•
Reliance on, and exposure to, third-party software and systems
Likely impact
	•
Security breaches lead to significant costs and/or restrict our 
ability to trade impacting profitability
	•
Loss of customer data/sensitive business information results in 
fines and reputational damage impacting profitability
Key controls/mitigation
Main areas of focus in the current year:
	•
Third-party cloud-hosted systems used to support maximum 
availability
	•
Use of external consultants where required
	•
Ongoing investment in technology systems and processes
Other underlying controls/mitigation:
	•
Annual review of our cyber strategy
	•
IT systems, whether procured from third parties or developed 
internally, are tested for security against attack and periodic 
penetration exercises are performed
	•
Dedicated systems security resources to provide assurance 
across the Group
	•
The main trading websites and network are protected by a 
firewall with frequently updated anti-virus software
	•
Continuing to formalise and improve our disaster recovery plans 
so that the business can recover from any interruptions related 
to natural disasters and unforeseen events with minimal impact
	•
Access reviews of core systems
	•
Due diligence of vendors
	•
Cyber insurance in place, which assists with the impact mitigation 
of a cyber security event
Type: Operational
Stable
Loss/interruption of partner site/head office due to an unforeseen 
event impacts our ability to trade
Performance indicators
	•
Revenue
	•
Product availability
	•
Wine quality
	•
5* customer service
	•
Repeat Customer contribution
	•
Repeat Customer sales retention
	•
Payback
	•
Net cash excluding lease liabilities
Likely cause
	•
Unforeseen event including extreme weather or natural  
disaster as a result of climate change affecting the Group’s  
sites and/or supply chain operations (including grape growers 
and winemakers)
	•
Failure of one or more strategic projects
	•
Material contractual non-performance or breach by strategic 
partners
	•
Unexpected and sudden withdrawal of strategic partners from 
the supply chain
	•
Systems infrastructure failure and power outages 
Likely impact
	•
Destruction or damage of winemaking raw materials (e.g. crops) 
inflates costs, impacting availability and/or quality
	•
Destruction of finished and in-progress inventory, impacting 
availability
	•
Disruption to trade impacting revenue/profitability and causing 
reputational damage
Key controls/mitigation
Main areas of focus in the current year:
	•
Third-party warehousing either has multiple sites or is operated 
by a third party with access to backup capacity
	•
Continuing to formalise and improve our disaster recovery plans 
so that the business can recover from any interruptions related 
to natural disasters and unforeseen events with minimal impact
Other underlying controls/mitigation:
	•
Cloud-based infrastructure reducing the risk of physical 
destruction
	•
Geographical diversification of suppliers/operations
	•
Diversifying our mix of suppliers where there is exclusive or 
material reliance on single contractors and ongoing maintenance 
of relationships
	•
Power generators installed in our office and winery in the US to 
deal with power outages
	•
Inclusion of an adverse quality clause in grape contracts
	•
Steering Committees govern strategic projects
	•
Business interruption insurance cover in place
Business interruption 
Cyber security attack 
30
Naked Wines plc
Annual Report and Accounts 2024

Key controls/mitigation
Main areas of focus in the current year:
	•
Dedicated systems security resources in place to provide 
assurance across the Group, with additional security tools 
implemented in FY24
	•
Regular company updates and engagement surveys with our 
employees gather suggestions and drive informed actions
	•
Using our differentiated business model to make our customers 
our partners and foster a community of wine drinkers and 
winemakers
Other underlying controls/mitigation:
	•
Due diligence of winemakers and rigorous quality-control 
procedures throughout the manufacturing process
	•
Ongoing commitment to responsible drinking and marketing 
of alcohol
	•
Operating a Responsible Supplier Policy and funding winemakers 
via our differentiated business model
	•
Ad hoc initiatives to support our winemakers
	•
Clear policies in place, including the Code of Conduct, Anti-money 
Laundering and Whistleblowing policies
	•
Ongoing commitment to ethical behaviour and responsible 
corporate citizenship
	•
Developing focus groups to actively identify areas for 
improvement and propose solutions
Type: Strategic
Stable
Failure to meet stakeholder expectations impacts reputation 
and credibility
Performance indicators
	•
Revenue
	•
Product availability
	•
Wine quality
	•
5* customer service
	•
Active Angels
	•
Net cash excluding lease liabilities 
Likely cause
	•
Sale of products that are unfit for consumption or of poor quality
	•
Data security breach or perception of a data security breach  
e.g. phishing, account takeover, denial of service attacks, 
malware and ransomware
	•
Mistreatment of our winemakers, growers or strategic partners, 
including contract cancellations and late payments
	•
Due diligence of our winemakers, growers or strategic partners 
fails to identify ethical/working practice concerns
	•
Failure to identify and address concerns in respect of the 
environment, social or governance matters 
	•
Failure to listen to and be transparent with our employees to 
foster a safe and collaborative working environment
	•
Failure of a strategic partner, which casts doubt on the ability 
of the business to continue to trade in either the short or 
longer term
Likely impact
	•
Negative PR event (including data breach) that undermines 
customer trust resulting in bulk Angel fund withdrawals, 
impacting liquidity
	•
Failure to support winemakers and partners erodes our customer 
proposition driving our customers to competitors
	•
Poor reputation for environmental, social or governance 
stewardship impacts our ability to attract and retain customers 
who increasingly value sustainable companies
	•
Dilution of the Naked culture impacts our ability to attract 
and retain the best talent
Reputational damage 
Financials
Governance report
Strategic report
31
Naked Wines plc
Annual Report and Accounts 2024

Risk management and control environment 
continued
Type: Operational
Stable
Non-compliance with legal, regulatory and tax requirements, 
especially in the complex US market
Performance indicators
	•
Revenue
	•
Investment in New Customers
	•
Repeat Customer contribution
	•
Repeat Customer sales retention
	•
Active Angels
Likely cause
	•
A change in legal, regulatory and tax rules (especially in the US) 
that may require us to reconsider the existing business model 
	•
Increased challenge and reinterpretation of regulation by fiscal 
authorities in all our markets in light of the macroeconomic 
environment
	•
Existing software and systems may not be able to meet our 
compliance/tax needs
	•
Increased focus of state and local fiscal authorities in the US 
as we become a more visible and profitable business
	•
Large-scale data protection breach
Likely impact
	•
Fines/penalties and trading restrictions impacting profitability
	•
Inability to respond to tax audits in a timely and adequate manner
	•
Inability to pay tax liabilities as they fall due
	•
Reputational damage impacting customer trust
Key controls/mitigation
Main areas of focus in the current year:
	•
Monitoring of regulatory developments to enable timely 
identification, evaluation and appropriate action
	•
Annual review of the Group’s tax strategy by the Audit Committee
Other underlying controls/mitigation:
	•
In-house legal resources to ensure sufficient capability to meet 
ongoing regulatory burden
	•
Working with outside legal, accounting and tax experts 
to navigate and best respond to inquiries and regulatory 
developments
	•
Continuing to invest in software and systems where this will 
benefit our regulatory and tax reporting requirements
	•
It is the Group’s policy not to engage in aggressive or seemingly 
aggressive tax planning strategies
Type: Strategic
Stable
Threat from a new or existing competitor impacts profitability
Performance indicators
	•
Revenue
	•
Payback
	•
Repeat Customer contribution
	•
Investment in New Customers
	•
Repeat Customer sales retention
	•
Active Angels
	•
Net cash excluding lease liabilities
Likely cause
	•
Market consolidation results in emerging competition with 
significant resources
	•
Threats range from discounters leveraging wine as a loss leader 
to more tailored online retailers and subscription offerings
	•
New entrant into the DtC wine market with access to significant 
funding and the patience to build a large market share
	•
Failure to innovate and offer a compelling proposition
Likely impact
	•
Competitive pressure impacts our ability to acquire and retain 
customers, impacting profitability
	•
Weakening demand results in inventory misalignment relative 
to demand and squeezes liquidity
	•
Loss of winemakers erodes the business’s unique selling 
proposition
Key controls/mitigation
Main areas of focus in the current year:
	•
Unique customer proposition encourages Angel engagement 
and loyalty
	•
Developed and seeking to amplify alternative customer 
propositions to attract and retain customers
Other underlying controls/mitigation:
	•
Maintain close and collaborative relationship with winemakers
	•
Leadership teams regularly monitor our competitors’ activity
	•
Trade barriers to entry, especially in the US market where 3-Tier 
wine distribution legislation requires a vertically integrated 
operation to make DtC sales
Competition
Regulatory and tax compliance
32
Naked Wines plc
Annual Report and Accounts 2024

Internal controls
The Group has an effective governance framework which includes 
a system of both financial and non-financial controls, which are 
regularly reviewed and monitored by the Board, the Audit 
Committee and management.
While it cannot provide absolute assurances against material 
misstatement or loss, the Board has ultimate responsibility for 
the Group’s system of controls.
The governance framework, including internal controls and 
processes, is summarised below. The Board has considered the 
internal controls and considers them to be appropriate given 
the size, complexity and risk profile of the Group.
During the year, key controls have been tested and control 
deficiencies reported to management and the Audit Committee.
Identified deficiencies in internal controls are presented to the 
Audit Committee and flagged as “pending remediation” until 
satisfactorily resolved.
To further strengthen our legal and fiscal compliance controls, 
a dedicated legal resource is located in the US allowing local 
management to ensure compliance with regulations and alcohol 
licensing. The Group General Counsel overseas the regulatory 
control environment for the US and the Group as a whole.
The main elements of the control function include:
	•
The Board’s approval of the overall strategy taking into account 
the purpose and objectives of the business, the interests of 
shareholders, the direction of the business and the risk register;
	•
The Board’s approval of the supporting budgets and plans. 
There is a robust budgeting and planning process in support of 
the approved strategy which is approved by the Board. Actual 
performance of the business is compared to the approved 
plans and reported routinely to the Board with variance reports 
versus the budget along with comparisons against prior year 
performance. Operational forecasts for the remainder of the 
financial year are prepared monthly;
	•
The Audit Committee’s review of the financial and accounting 
policies and controls, including the work of the Internal Assurance 
function and overall compliance with internal policies, processes 
and legislation;
	•
The Board’s consideration and approval of key policies and 
procedures;
	•
The Company’s system of investment evaluation, which is applied 
to all investment opportunities and includes defined financial 
hurdles and controls that any opportunity must meet. This 
system is managed directly by the CEO and CFO; and
	•
New Customer investment is routinely reported to management 
and reviewed to validate the delivery of anticipated returns.
Type: Operational
Increased 
Inability to attract and retain the best talent to support our 
strategic objectives
Performance indicators
	•
Revenue growth
	•
5* customer service
	•
Payback
	•
Repeat Customer contribution
	•
Repeat Customer sales retention
	•
Responses to employee surveys
Likely cause
	•
Inability to offer competitive remuneration and benefits during 
a period of wage inflation
	•
Persistent supply pressures in global labour markets
	•
Not adapting to new ways of working in line with employee 
expectations
	•
Mismanagement of employee workload, particularly those 
occupying dual roles
	•
Employee uncertainty as the business undergoes a period 
of organisational change
	•
Inability to maintain an attractive business culture
Likely impact
	•
We do not attract or retain the best talent, which is required to 
deliver strategic objectives
	•
Negative impacts on morale, resulting in inefficiency and poor 
customer service
	•
Key employees encounter burnout and exit the business, 
resulting in disruption
	•
Disengaged workforce that is resistant to change
Key controls/mitigation
Main areas of focus in the current year:
	•
Regular communication and engagement with employees 
e.g. staff surveys that are evaluated and acted upon
	•
Defining team engagement with a measurable KPI target as a 
priority objective of the Group, supported by planned regular 
engagement surveys and a clear plan for the launch of a common 
people system and routine 
	•
Offering all staff the opportunity to participate in share 
compensation schemes
Other underlying controls/mitigation:
	•
Development of values and behaviours that underpin the 
way we work
	•
Paying market-competitive remuneration
	•
A business that focuses on staff welfare and culture
	•
Development of succession planning for key roles
Acquisition and retention of talent
Approved by the Board of Directors
Rodrigo Maza
Chief Executive Officer
27 August 2024
James Crawford
Chief Financial Officer
27 August 2024
Financials
Governance report
Strategic report
33
Naked Wines plc
Annual Report and Accounts 2024

Board of Directors
An experienced team to lead the business
Rowan Gormley (62)
Non-Executive Chairman
Appointment Date: July 2023
Committees:  
Nominations Committee (Chair); 
Remuneration Committee (Member)
Rowan founded Naked Wines in 2008 and 
served as its CEO from 2008 until it was 
acquired by Majestic Wine plc in 2015. 
He then served as CEO of the combined 
group from 2015 to 2020. After a brief 
hiatus, Rowan rejoined Naked Wines in 
July 2023 as Board Chairman and also 
served as Executive Chairman from 
November 2023 to April 2024. His extensive 
knowledge of Naked Wines’ business and 
operations is invaluable to the Board as 
Naked Wines embarks on its next chapter. 
Prior to starting Naked Wines, Rowan 
founded Virgin Money, the Virgin 
One Account and Virgin Wines. After 
graduating from the University of Cape 
Town, Rowan qualified as an accountant 
with Arthur Andersen and then spent 
seven years in private equity with Electra 
Investment Trust.
Rodrigo Maza (40)  
Chief Executive Officer
Appointment Date: February 2024
Committees: 
None
Since joining Naked in September 
2023, first as MD of the UK business 
and then as CEO, Maza has quickly 
demonstrated his strategic capability 
and business acumen. He has extensive 
experience in the alcohol beverage 
industry at both established and 
entrepreneurial businesses. Prior to 
joining Naked, Maza launched and scaled 
several online delivery businesses for 
alcoholic beverages across a range of 
e-commerce and subscription models, 
including AB InBev’s TaDa delivery in Latin 
America and PerfectDraft in Western 
Europe. He also held various executive 
roles at Grupo Modelo S.A. de C.V. and 
AB InBev.
James Crawford (47)
Chief Financial Officer
Appointment Date: December 2022
Committees: 
None
James rejoined the Board in December 
2022 as an Executive Director and Group 
CFO. Prior to that, James served as 
Naked’s Group Finance Director (March 
2014 to July 2015), CFO (April 2015 to 
November 2020) and UK MD (December 
2020 to September 2023). James brings 
a wealth of experience to Naked and the 
Board, including both finance experience 
and a deep understanding of Naked’s 
business. Prior to joining Naked, he 
spent 14 years at Diageo, a multinational 
alcoholic beverage company, in various 
finance and business development roles.
James intends to step down from the 
Board at the conclusion of the AGM 
and will not seek re-election.
A Strategy (financial and 
operational)
20%
B Budgeting and plans
15%
C Risk management and 
mitigation
15%
D Trading updates and 
external reporting 
15%
E Investor relations
10%
F Auditor reports, 
appointment and fees 
10%
G Remuneration matters
5%
H Key policies and governance, 
including AIM compliance
5%
I
Board appointments, 
including succession 
planning
5%
A
B
C
D
E
F
G
H
I
Board activities
Board
2023
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2024
Jan
Feb
Mar
Audit
Rem
Nom
1
2
1
3
3
1
2
2
2
1
1
1
A
R
N
Audit Committee
Remuneration Committee member
Nominations Committee
Committee Chair
Invitee to Board committees
Board meetings
N
R
In FY24, the Board held 23 Board 
meetings, seven Audit Committee 
meetings, two Remuneration 
Committee meetings and 
two Nominations Committee 
meetings. Melanie Allen was 
absent from five Board meetings 
and three Audit Committee 
meetings. Deirdre Runnette was 
absent from two Board Meetings. 
Stephen Bolton was absent from 
one Board meeting.
4
1
2
1
1
3
1
1
34
Naked Wines plc
Annual Report and Accounts 2024

Deirdre Runnette (55)
Senior Independent Director
Appointment Date: June 2022
Committees: 
Remuneration Committee (Chair); 
Audit Committee (Member); 
Nominations Committee (Member)
Deirdre joined the Board in June 2022, 
taking on the roles of Senior Independent 
Director and Chair of the Remuneration 
Committee. In addition to her work 
for Naked, she is currently a strategic 
advisor to Flexe, Inc., a late-stage venture 
capital-backed tech company. Deirdre 
brings a host of valuable experience to 
the Board, having held various executive 
leadership roles in retail, consumer 
products, e-commerce, supply chain 
technology and telecommunications 
businesses (zulily, Flexe and T-Mobile). 
She also served as a non-executive 
director for New Engen, Inc., a venture 
capital-backed digital marketing startup.
Stephen Bolton (62)
Non-Executive Director
Appointment Date: November 2022
Committees: 
Audit Committee (Chair); 
Remuneration Committee (Member); 
Nominations Committee (Member)
Stephen joined the Board in November 
2022, taking on the role of Audit 
Committee Chair. He has 40 years of 
experience as a finance professional, 
most recently with Diageo, where he 
held various finance leadership roles 
(2006 to 2019). He is also a seasoned 
non-executive director, currently serving 
on the boards of Clarks, an international 
footwear company, where he chairs 
the audit committee, and Sedex, a 
world-leading ethical trade membership 
organisation.
Jack Pailing (37)
Non-Executive Director
Appointment Date: July 2023
Committees: 
Remuneration Committee (Member); 
Audit Committee (Member);  
Nominations Committee (Member)
Jack joined the Board in July 2023. He 
is the portfolio manager at Colebrooke 
Partners, a London-based investment 
firm he founded in 2017. Prior to that, 
he practiced law at SJ Berwin LLP, King 
& Wood Mallesons LLP and Macquarie 
Group.
R
R
A
A
R
N
N
N
A
Resignations
Nick Devlin served as an Executive 
Director until he resigned in November 
2023. David Stead and Melanie Allen 
served as non-Executive Directors until 
they resigned in July 2023 and January 
2024, respectively.
35
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Governance
Quoted Companies 
Alliance (QCA) Corporate 
Governance Code
The Company has been a member of the 
QCA since 2018 and has adopted the QCA 
Code, which we believe is the most suitable 
corporate governance code based on our 
requirements and size. The following is 
a high-level summary of the Company’s 
compliance with the 10 principles of the 
QCA Code1.
Principle 1: Establish a strategy 
and business model which 
promote long-term value for 
shareholders
The Company strives to promote long-term 
value for shareholders. Our current strategy 
and business model, which are designed to 
achieve this goal, are discussed on pages 1 
to 33 (Strategic report).
Principle 2: Seek to understand 
and meet shareholder needs 
and expectations
The Company prioritises communication 
with shareholders. The Company’s 
efforts to engage with shareholders are 
discussed on pages 22 to 24 (Stakeholder 
engagement). 
Principle 3: Take into account 
wider stakeholder and social 
responsibilities and their 
implications for long-term 
success
The Company engages in efforts to 
promote equity, diversity and sustainability. 
These efforts are discussed on pages 22 
to 24 (Stakeholder engagement).
Principle 4: Embed effective 
risk management, considering 
both opportunities and threats, 
throughout the organisation
The Company has implemented robust 
controls to minimise and mitigate risk. The 
Company’s risk management and control 
environment is discussed on pages 25 
to 33 (Risk management and control 
environment).
Principle 5: Maintain the Board 
as a well-functioning, balanced 
team led by the Chairman
The Board met regularly during the 
last financial year to discuss Company 
performance and strategy and assist 
management in achieving Company goals. 
The Board’s activities during this period are 
discussed on pages 34 and 35 (Board of 
Directors). 
Principle 6: Ensure that 
between them the Directors 
have the necessary up-to-
date experience, skills and 
capabilities
The Board is composed of talented 
professionals with extensive and diverse 
experiences and skill sets. A biography of 
each Board member is included on pages 
34 and 35 (Board of Directors). 
Principle 7: Evaluate Board 
performance based on clear 
and relevant objectives, seeking 
continuous improvement
The Company engages in ongoing, internal 
evaluation of the Board’s performance 
to ensure effective governance. The 
Remuneration Committee evaluates 
Executive Director performance based on 
annual financial and non-financial targets. 
Our Remuneration Policy is discussed 
in detail on pages 38 to 45 (Directors’ 
remuneration report).
Principle 8: Promote a culture 
that is based on ethical values 
and behaviours
The Company strives to uphold the highest 
standards of ethics and integrity, and has 
adopted and promoted Company policies 
to achieve that goal. These policies are 
published on the Company’s website 
at https://www.nakedwinesplc.co.uk/
sustainability/ethics-and-transparency/
default.aspx. 
Principle 9: Maintain 
governance structures and 
processes that are fit for 
purpose and support good 
decision-making by the Board
The Board operates in accordance with 
structures and processes that support 
effective governance. A schedule of Board 
meetings is established well in advance 
of the financial year to ensure maximum 
participation. An agenda and pre-read 
documents are circulated before each 
meeting to allow for adequate preparation. 
Ad hoc meetings are called to address 
urgent or unexpected matters.
The role of the Board is outlined in the 
Company’s Board charter, available on 
the Company’s website at https://www.
nakedwinesplc.co.uk/about-us/board-
committees/default.aspx. The role of each 
committee is outlined in the Company’s 
Committee Terms of Reference, also 
available on the Company’s website at 
https://www.nakedwinesplc.co.uk/about-
us/board-committees/default.aspx.
Principle 10: Communicate how 
the Company is governed and 
is performing by maintaining a 
dialogue with shareholders and 
other relevant stakeholders
The Company prioritises communication 
with all relevant stakeholders. These 
communications are discussed on pages 22 
to 24 (Stakeholder engagement). 
Governance structures fit for 
purpose
Board member roles and Committee 
memberships are outlined on pages 34 and 
35 (Board of Directors).
The Chairman is responsible for effectively 
leading the Board and overseeing the 
adoption, delivery and communication 
of the Company’s corporate governance 
model. It is imperative that the relationship 
between the Chairman and Chief 
Executive Officer, as well as all non-
Executive Directors (NEDs) and executive 
management, remains collaborative, 
cordial and robust. Board members 
work together in the best interests of 
the Company, while also challenging one 
another through rigorous and constructive 
debate. There is no individual or group of 
individuals that dominates the Board’s 
decision-making processes.
1.	 While the Company applied the 2018 QCA Code to its FY24 
activities, it is aware that the QCA published a new code 
in November 2023 and will apply the 2023 QCA Code to its 
activities going forward.
36
Naked Wines plc
Annual Report and Accounts 2024

The Board has a Charter (Board Charter) 
that sets out in detail its functions and 
responsibilities, as well as the clear 
separation of duties between the Chairman 
and the Chief Executive Officer. The 
Company has also established a statement 
of authority that supplements the Board 
Charter. The Board has delegated certain 
powers to the Audit, Remuneration and 
Nominations Committees, which are 
outlined in greater detail below.
The Company’s Articles of Association 
require that one third of the Directors retire 
annually. This year, Rodrigo Maza will retire 
from the Board and stand for re-election. 
James Crawford will also retire from the 
Board and will not stand for re-election. 
Directors’ contracts are available for 
inspection at the Company’s registered 
office and will be made available at the 
2024 Annual General Meeting (AGM).
The Company holds directors’ and officers’ 
liability insurance coverage for any claim 
brought against the Directors or officers 
for wrongful acts in connection with their 
position, but the coverage does not extend 
to claims arising from dishonesty or fraud.
We keep a running Board and Committees 
annual work plan, which ensures that all 
elements of business are addressed across 
the relevant governance bodies. Meeting 
dates are aligned with the financial and 
trading calendars of the Company, ensuring 
a spread of meetings across the calendar 
year. The scheduled meetings may be 
supplemented with additional ad hoc 
meetings as and when necessary.
Board and Committee Chairs review and 
approve meeting agendas in advance. 
The Corporate Secretary takes minutes 
at all meetings, which are shared with the 
Directors for comment. The Board follows 
up on and reviews any action items at the 
next meeting.
The Board and Committees receive 
appropriate notice prior to meetings and 
are provided with relevant information in 
advance of the meetings. More specifically, 
NEDs are regularly kept abreast of financial 
and operational performance or new 
material developments relating to the 
business. The Company reports on its 
monthly headline performance against 
its agreed budget and the Board reviews 
variances at each meeting.
The Board held 23 meetings during the 
year, as detailed on page 34. All members 
of the Board continue to devote sufficient 
time and effort to their responsibilities as 
Directors. Where required, all Directors 
are able to seek independent professional 
advice in support of their duties to the 
Company, at the Company’s expense, 
in addition to having full access to the 
Company Secretary/Global General 
Counsel, the CFO and any member 
of the management team.
We review overall Company performance 
and ensure that the necessary resources 
are available to management to effectuate 
the strategy. We exercise accountability to 
the shareholders and are responsible for 
safeguarding the relevant interests of all 
stakeholders (see Stakeholder engagement 
on pages 22 to 24).
As a Board, we consider the independence 
of all members and have an effective 
conflict of interests procedure in place. 
Under this policy, the Directors must 
declare any other commitments and 
interests, which assists in the determination 
of independence. Changes to commitments 
and interests are reported to the Company 
Secretary/Global General Counsel and, 
where appropriate, referred to the Board, 
as and when necessary. 
Board Committees
The Board has in place Audit, Remuneration 
and Nominations Committees, all of 
which have specific mandates contained 
in approved Terms of Reference. These 
cover the composition, key activities and 
responsibilities of the relevant Committee 
and can be viewed on our website. The 
membership of each of the Committees 
is set out on pages 34 and 35 (Board of 
Directors).
Audit Committee – the Audit Committee 
report under the chairmanship of Stephen 
Bolton is available on pages 46 to 48.
Remuneration Committee – the 
Directors’ remuneration report under 
the chairmanship of Deirdre Runnette is 
available on pages 38 to 45.
Nominations Committee – The Nominations 
Committee is chaired by the Board 
Chairman, Rowan Gormley.
The principal role of the Nominations 
Committee is to consider and make 
recommendations for Board appointments 
and executive roles, to consider succession 
planning in respect of both the Board 
members and senior management, and to 
consider the performance, ongoing training 
and evaluation of the Board.
The Nominations Committee meets as and 
when necessary, but at least to consider 
any Director appointments or resignations 
and to review Board performance.
Ethical values and behaviour
The Board recognises the need to promote 
an ethical culture and to lead from the 
top. We have a Code of Conduct which 
is applicable to all of our employees and 
makes our expectations of them clear. 
The Code of Conduct, which is regularly 
reviewed, is shared with our staff and is 
available on our website.
Internally, we strive to promote a culture 
of respect, fairness and non-discrimination. 
We have a number of policies that underpin 
this approach, all of which supplement 
our Code of Conduct and are available 
on our website. In addition, we have a 
Whistleblowing Policy and procedure to 
assist staff in bringing transgressions to our 
attention.
Externally, we see our winemakers and 
other suppliers as part of the Naked Wines 
family and expect them to adhere to the 
standards outlined in our Responsible 
Supplier Policy and Anti-Modern 
Slavery Statement.
Succession planning
The Board continues to be committed to 
identifying suitable succession candidates.
A summary of the Board’s skills and 
experience is set out on pages 34 and 35.
37
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Directors’ remuneration report
Taking decisive action to build 
the foundation for growth
Exceptionally, there are no performance 
criteria for the vesting of this award. The 
Committee believes that to attract and 
retain the critical senior talent needed, it is 
necessary to provide a grant that provides 
certainty with regard to the volume of 
restricted stock units awarded to Directors 
and staff. This is particularly true given the 
Company’s difficulty in setting accurate 
performance targets in the face of a volatile 
market environment. While we recognise 
the lack of performance criteria for the 
CEO’s award is unusual, the grant level is 
relatively modest (less than half the level 
it would have been under a performance-
linked LTIP) and this structure will incentivise 
our CEO to drive shareholder value over the 
longer term without focusing on achieving 
performance targets as a pre-condition 
for receiving the shares. The Committee 
is comfortable that the CEO will be 
appropriately incentivised to achieve long-
term performance objectives in line with the 
strategy, which will flow through to long-
term sustainable share price growth.
The restricted stock units will vest after 
three years, normally subject to continued 
employment. For the CEO at least half of any 
vested award will be required to be retained 
until a shareholding of 200% of salary is 
achieved, as per the minimum shareholding 
requirement under the policy, and this will 
provide further long-term alignment of 
interest with shareholders. This approach 
to share-based incentivisation is consistent 
across the workforce. 
As noted above in the relation to the CFO’s 
award, to reduce the potential dilutive 
impact of this award, all staff were required 
to forfeit any outstanding LTIP awards, 
restricted stock units and options, whether 
vested or unvested, as a condition of 
receiving the 2024 LTIP award.
CEO succession 
As announced on 7 November 2023, Nick 
Devlin stepped down from the Board with 
immediate effect and moved into a US 
president role through to 11 January 2024, 
at which time he ceased employment with 
the Company. Following this, compensation 
for loss of office payments were made 
in line with contractual obligations and a 
severance agreement, amounting to 12 
months’ salary ($400,000) plus benefits 
in total. There was no bonus payable 
in respect of FY24 and all outstanding 
share awards have lapsed. 
FY24 incentive plan payouts and 
operation of the policy in FY24
Annual bonus payouts for the former 
CEO, new CEO and the CFO for Group 
performance in FY24 are nil. This is as a 
result of the threshold targets for the sales, 
adjusted EBIT and net cash excluding lease 
liabilities performance measures not being 
met. The Interim Executive Chairman was 
not eligible for any bonus payout.
Long-term incentive awards granted in 
2021 to former Executive Directors and 
other executives below Board, measuring 
performance over FY22 to FY24, failed to 
achieve their performance targets and 
as a result, have lapsed. 
As set out in last year’s Annual report on 
remuneration, the Committee had intended 
to grant an LTIP award in FY24 based on a 
range of performance criteria measured 
over two, three and four years. However, the 
Committee concluded at the time the award 
was due to be granted that, with the further 
deterioration in business performance and 
continued macroeconomic headwinds, the 
performance conditions were not likely to 
be achievable. As a result, the Committee 
decided not to grant this performance-
based award. While this is an unusual step, 
this exercise of discretion was necessary 
to reconsider what plan changes were 
necessary to create a more effective 
long-term incentive structure which would 
attract and retain key talent at a critical 
juncture. Following the Committee’s 
consideration during the remainder of the 
year, a revised LTIP award was made at the 
end of the financial year as detailed in the 
next section.
2024 LTIP award 
The award was granted on 1 April 2024 in the 
form of Restricted Stock Units. The grant 
level was 256,797 shares for the CEO and 
204,192 shares for the CFO. At a share price 
of 57p the award was worth the equivalent 
of 53% and 42% of base salary at grant.
Having been given the choice of accepting 
this award or retaining his existing awards, 
the CFO elected to retain his existing 
awards and so this award has now lapsed.
FY24 demonstrated the 
Company’s ability to take 
decisive action to reduce 
operational expenses, bring 
in new leadership and renew 
our focus on the customer 
while laying the necessary 
foundation to deliver 
profitable growth.
Deirdre Runnette 
Chair of the Remuneration Committee
Dear Shareholder 
On behalf of the Board, I am pleased to 
present the Directors’ remuneration report 
for the financial year ended 1 April 2024. 
FY24 presented continued challenges 
for the business, particularly in the US, 
as well as significant changes in senior 
leadership. Decisive action was required to 
right-size our team, recruit new leadership, 
restructure the business and foster a 
renewed focus on the customer in order to 
return to profitable growth. As a result of 
these changes, Nick Devlin stepped down 
from his role as CEO and Rowan Gormley 
assumed the role of Interim Executive 
Chairman until Rodrigo Maza was promoted 
to the role of CEO on 2 April 2024.
These senior leadership changes required 
that the Committee reassess its incentive 
structure mid-year to adjust to changes in 
the business to be able to attract and retain 
critical talent. We believe that by facing 
these challenges head on, simplifying the 
business and taking decisive action, we 
have better positioned the Company to 
return to sustainable growth. 
38
Naked Wines plc
Annual Report and Accounts 2024

We also announced on 7 November 2023 
that Rowan Gormley would step into an 
Executive Chairman position on an interim 
basis while a CEO successor search began. 
While Rowan Gormley assumed the role of 
Executive Chairman, he received a base 
salary of £318,000 per annum, payable in 
cash. Since the year end, on 2 April 2024 we 
were delighted to appoint Rodrigo Maza 
as our new CEO. Rodrigo Maza joined the 
Board on 5 February 2024 as CEO Designate, 
having been promoted from the UK MD 
role. Further details on his remuneration 
package are set out in the section below. 
Following Rodrigo Maza’s appointment as 
CEO, Rowan Gormley stepped back into a 
non-Executive Chairman role and reverted 
to his previous fee level of £100,000.
Remuneration Policy for FY25
Rodrigo Maza’s salary was £275,000 
on appointment as CEO Designate on 5 
February 2024 and was unchanged on 
appointment as CEO on 2 April 2024. There 
will be no changes to James Crawford’s 
base salary, which will remain at £275,000. 
The pension allowance for the CEO 
and CFO is equivalent to 4.5% of salary. 
The annual bonus opportunity will be 50% of 
salary at target, with a stretch opportunity 
at 100% of salary for the CEO and 50% of 
salary at target, with a stretch of 62.5% of 
salary for the CFO. Performance conditions 
and weightings for FY25 are Adjusted EBIT 
and Inventory Reduction (50%) and North 
Star Metrics (50%).
There is no current intention for an LTIP 
award to be granted during FY25.
Consultation with shareholders 
We consulted during the year with our major 
shareholders in relation to our approach 
and specifically the 2024 LTIP award and 
were pleased that the feedback was 
positive. 
Closing comments 
I hope that you find this report clear 
and insightful and that we have clearly 
demonstrated the Committee’s approach 
to pay for performance at Naked Wines. 
This has been a difficult period for 
Naked Wines shareholders, staff and 
other stakeholders. The Remuneration 
Committee has acted prudently, yet 
decisively, to change the remuneration 
structure for current and new executives so 
that it is appropriate for the circumstances 
and ensures that all employees, including 
our Executive Directors, are appropriately 
rewarded for performance that benefits 
the future of the business for all our 
stakeholders. 
The Remuneration Committee is satisfied 
that the Remuneration Policy has operated 
as intended and is committed to having 
an open and constructive dialogue with 
investors. At our forthcoming AGM, there 
will be an advisory vote on this Annual 
Report on Remuneration. I would be very 
pleased to receive any feedback you may 
have on this report and look forward to 
your support at the AGM.
Deirdre Runnette 
Chair of the Remuneration Committee
27 August 2024
Who
	• The Remuneration Committee 
comprises me, as Chair, together 
with Rowan Gormley, Stephen Bolton, 
Melanie Allen and Jack Pailing.
	• Executive Directors may attend 
meetings as invitees, but play no 
role in decisions relating to their 
own remuneration.
	• None of the members of the 
Remuneration Committee have any 
conflict of interests, nor do they have 
any personal financial interests other 
than as shareholders. Subject to these 
qualifications, the Remuneration 
Committee is considered independent.
What
Responsibilities, in summary
	• Develop the Remuneration Policy in line 
with the business strategy and monitor 
its ongoing effectiveness
	• Determine specific targets and objectives 
for any performance-related bonus or 
pay schemes for Executive Directors
	• Determine targets for any performance-
related bonus or share schemes for staff
	• Review and approve Executive Directors’ 
packages upon appointment and any 
termination payments
Main activities for review period
	• Set performance criteria targets for 
annual bonus following the strategic 
pivot during the year
	• Reviewed the LTIP structure and 
determined the terms of the 2024 
LTIP award
	• Determined the achievement of the 
performance criteria for the 2021 
LTIP and FY24 bonus
	• Developed the approach to 
remuneration in FY25
	• Engaged with shareholders
	• Determined the termination payments 
to Nick Devlin, and the remuneration 
arrangements for Rowan Gormley as 
Executive Chairman and Rodrigo Maza 
on his appointment as CEO
How
	• Remuneration Committee Terms of 
Reference
	• Korn Ferry was appointed in March 2021 
to provide advice to the Remuneration 
Committee on remuneration matters
When
	• The Remuneration Committee meets 
as required, and the list of meetings and 
attendance is on page 34
The Remuneration Committee
39
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Directors’ remuneration report 
continued
The Remuneration Policy
1. Introduction
The Remuneration Policy offers fair, 
competitive and attractive reward 
packages that are consistent with 
the scale and performance of the 
Company. It is aligned with our strategy, 
KPIs, risk management processes and 
business model. 
We will seek to attract and retain talent 
through fair rewards, while placing our 
overall Company wellbeing, values and 
performance at the heart of our reward 
practices. We believe the reward process 
is key to change and establishes and 
reinforces the outputs and behaviours 
required in order to achieve strategic 
business objectives and results.
2. Application
The Remuneration Policy is applicable 
to the Executive Directors. We seek 
to be consistent between the policy 
for Executive Directors and other 
employees wherever possible.
3. Reward principles
The following overarching principles 
are applicable:
	• We will offer competitive salaries that 
attract, retain and motivate talented 
people;
	• We will operate transparent, simple and 
effective reward schemes that incentivise 
delivery of stretching targets and our 
long-term business strategy; and
	• We will offer the chance for all employees 
to participate in share schemes so that 
we all think and act like business owners.
4. Remuneration Policy
Each element of the Remuneration Policy 
for Executive Directors is summarised in 
the following table.
Purpose and link to strategy/KPIs:
To recognise individual skill, experience, 
performance and market value of the 
role so as to attract, retain and motivate 
the best people to deliver against the 
strategy and KPIs, implement our business 
model, manage our risks and exploit our 
opportunities, while remaining disciplined 
about fixed cost management.
Operation – how we determine it:
	• Position/role
	• Expertise
	• Experience
Purpose and link to strategy/KPIs:
To contribute to post-retirement income, 
which supports recruitment and retention 
of talented people to deliver on strategy.
Operation – what we offer:
	• Payments in defined contribution 
schemes and cash alternatives to pension
Limitation:
The CEO and the CFO receive a pension 
contribution or cash amount in lieu of 
pension, equivalent to 4.5% of salary.
How it is linked to performance:
Pension contributions are not conditional 
on performance, but we believe that they 
enhance recruitment and retention of 
talent and improve staff wellbeing.
Policy
Policy
1. Salary
2. Pension
Fixed
Fixed
	• Competitive salaries relative to the 
market and jurisdiction 
	• Affordability (we strive to be competitive 
but manage costs in line with the 
Company revenue and budget)
Operation – when we pay it:
Monthly, in cash (in the US twice monthly 
in line with local custom).
Limitation:
Maximum increases are no greater than 
the workforce average unless: (a) there has 
been a material increase in industry rates; 
(b) changes in role have taken place with 
enhanced responsibility; or (c) there has 
been a reward for individual development.
How it is linked to performance:
It is not, except for consideration of 
performance expectation when setting 
and reviewing salaries.
40
Naked Wines plc
Annual Report and Accounts 2024

Purpose and link to strategy/KPIs:
To make us competitive within the market 
while providing financial protection 
for executives and their families, 
supporting retention.
Operation – what we offer:
	• Paid annual leave
	• Enhanced maternity benefits
	• Credits to spend on wine
Policy
3. Benefits
Fixed
	• Private medical insurance
	• Life insurance
	• Relocation expenses
Limitation:
The level of benefits are set to be 
appropriate for our business relative 
to the market.
How it is linked to performance:
Benefits are not conditional on 
performance, but we believe they enhance 
recruitment and retention of talent and 
improve staff wellbeing.
Purpose and link to strategy/KPIs:
To reward the achievement of key financial, 
operational and strategic goals annually 
by selecting measures that drive long-term 
shareholder value, as well as to reward 
achievement of customer-centric KPIs 
that grow and retain the customer base.
Operation – how we determine it:
	• We set an “on target” bonus for each 
role as a percentage of salary
	• Bonus targets are normally set at the start 
of the financial year and performance is 
reviewed regularly and assessed at the 
end of the financial year to determine 
whether targets have been reached
	• Bonuses are payable in cash
	• The Remuneration Committee may apply 
discretion to the final bonus payout, 
taking into account performance against 
targets and underlying performance of 
the Company
	• Robust clawback and malus provisions 
apply
Limitation:
Executive Directors’ target bonus levels are 
set at 50% of salary for the achievement of 
a stretching but achievable target level of 
performance. 
If stretch targets are achieved above a 
target level, a bonus level of up to 100% of 
salary for the CEO and 62.5% of salary for 
the CFO.
Bonuses are payable in cash.
How it is linked to performance:
The bonus will be based on the achievement 
of an appropriate mix of challenging 
financial, strategic and/or individual targets.
Purpose and link to strategy/KPIs:
To incentivise and retain staff by delivering 
shares as part of their package which may 
be subject to performance, while aligning 
management interests with the value 
creation interests of shareholders.
Operation – what we offer:
	• Conditional awards of shares which vest 
after a period of time subject to service 
and additionally may be subject to the 
achievement of stretching performance 
conditions
	• Robust clawback and malus 
provisions apply
	• The Remuneration Committee may 
apply discretion to the final LTIP vesting 
level, taking into account the underlying 
performance of the Company
Policy
Policy
4. Bonus
5. Shares – LTIP
Variable
Variable
Limitation:
The Remuneration Committee will 
determine the award levels to Executive 
Directors and senior management.
We may grant performance linked share 
awards or structure awards as Restricted 
Shares, subject to service only, but not 
performance targets.
The Company’s 2016 LTIP plan rules provide 
for an overall dilution limit of 15% of the 
Company’s issued share capital over a 
10‑year period. 
How it is linked to performance:
	• Executive rewards are linked to 
movements in share price
	• Vesting of share awards may be subject 
to the achievement of performance 
conditions which are set out later 
in this report
	• The Executive Directors are subject to 
minimum shareholding requirements, 
meaning that they must hold equity 
in the Company equivalent to 200% of 
base salary, to be built up over time for 
new recruits
We also operate all-employee share plans in 
which Executive Directors may participate.
41
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

6. Recruitment and 
remuneration 
The Recruitment Policy provides the 
framework for the attraction and selection 
of talented individuals to lead the Company. 
Remuneration forms a part of this process 
and the Remuneration Committee 
determines the remuneration package 
for the appointment of any Executive 
Director position.
Our goal is recruitment of the best 
candidates to lead the Company and 
grow shareholder value. In undertaking 
this, we consider:
	• The general principles set out in this 
policy; and
	• What is in the best interests of the Group 
and its shareholders, without paying 
more than is necessary to secure the 
best person for the job.
In addition, the Remuneration Committee 
takes into account:
	• The current incumbent’s package;
	• The skills and expertise of the candidate;
	• The jurisdiction from which the person 
is recruited and their location of 
employment; and
	• The appropriate structure of the package; 
and
	• Comparable market compensation 
packages.
In doing this, the Remuneration Committee 
may consider the “buyout” of existing 
equity or other elements of remuneration 
forfeited on leaving a previous employer.
The limitations the Remuneration 
Committee imposes on recruitment 
are as follows:
	• The remuneration package will be limited 
to base salary, pension benefits, bonus 
and share plan participation, as applicable 
in the policy; and
	• “Buyout” grants will only be paid in 
exceptional circumstances and will be 
capped at the current fair value.
7. Service contracts
In order to retain key skills and mitigate 
risk from unplanned vacancies in key 
roles, all Executive Directors have 
rolling employment agreements 
with notice periods.
Our policy is to ensure that no contract 
extends beyond a 12-month period, and 
thus both the CEO’s and the CFO’s service 
contract includes a six-month notice 
period by the Company or the Executive.
Directors’ service contracts are available 
for inspection at the Company’s 
registered office.
8. Policy of payment for loss 
of office 
To ensure a smooth transition for leadership 
roles during times of change, we maintain 
a policy on payments for loss of office.
This operates as follows:
	• The terms of the service contract and 
other legal obligations will be upheld;
	• The Remuneration Committee will 
have the authority to approve any 
final payment taking into account the 
specific circumstances surrounding the 
termination, including but not limited to 
approved leaver criteria, performance, 
service and health;
	• The Remuneration Committee may make 
such payments as are necessary to settle 
or compromise any claim or by way of 
damages, where it is seen to be in the 
best interests of the Company;
	• The Remuneration Committee may waive 
the need for an Executive to work any 
notice period and may make a payment 
in lieu thereof; and
	• Where possible, any compensation 
payments for loss of office will be subject 
to mitigation, including phased payments 
and offset against earnings in any 
new role.
We aim to limit any payments for loss of 
office to a maximum of one year’s salary.
9. Non-Executive Directors 
(NEDs)
Appointment/termination
NEDs, including the Chairman, have letters 
of appointment from the Company which 
contain their terms of service. NEDs are 
appointed for an initial three-year term 
subject to election and annual re-election 
by shareholders, unless terminated earlier 
by, and at the discretion of, either party 
upon three months’ written notice. All 
Directors (including NEDs) will be subject 
to the rotation policy, as contained in the 
Articles of Association of the Company, 
as well as to the provisions of the Board 
Charter, the terms of reference of the 
various committees and the governance 
codes adopted by the Company from 
time to time.
Remuneration
NEDs receive a base fee and the Senior 
Independent Director (SID) and Chair of 
the Remuneration and Audit Committee 
receive an additional fee. The remuneration 
does not include any additional benefits. 
Payment is made on a monthly basis.
10. Application of discretion
The Remuneration Committee has 
discretionary authority in a number of 
instances that are set out in the policy (as 
well as the various share scheme rules), as 
well as oversight of how these are applied. 
In using its discretion, the Remuneration 
Committee will apply the following 
guiding principles:
	• Always explain use of discretion, 
including how and why it is applied;
	• Discretion will not be used to reward 
failure;
	• Any decisions made using discretion 
will be reasonable, impartial and 
procedurally fair, and will take into 
account all relevant information;
	• Discretion will be exercised having 
regard to the law, contractual 
entitlements, policies and the 
best interests of the Company;
	• Application of discretion will be consistent 
and follow precedent, where possible; and
	• Decisions will be based on supporting 
evidence, which will be retained.
Directors’ remuneration report 
continued
42
Naked Wines plc
Annual Report and Accounts 2024

Annual report on remuneration 
This section describes the remuneration payments in respect of the financial year ended 1 April 2024 and the operation of the policy for the 
forthcoming year. 
Executive remuneration for FY24 (audited) 
Name
Position
Basic 
salary/fees
£’000
Benefits 
£’000
Annual 
bonus 
payment 
£’000
Long-term
incentives3
£’000
Share 
Incentive 
Plan 
£’000
Company 
pension 
contribution 
£’000
Other
£’000
Total 
FY24 
 £’000
Total 
fixed 
FY24
£’000
Total 
variable
FY24
£’000
James Crawford1
CFO
273
2
–
–
–
12
–
287
287
–
Nick Devlin*2
CEO
180
3
–
–
–
7
318
508
508
–
Rowan Gormley4
Executive Chairman
128
–
–
–
–
–
–
128
128
–
Rodrigo Maza5
CEO
40
–
–
–
–
–
–
40
40
–
* 	 Remuneration has been converted from USD to GBP based on an exchange rate of 1.2570 for FY24.
1.	 The remuneration for James Crawford also includes his time spent fulfilling a below-Board role for the UK business alongside the CFO role until 30 September 2023. Note also that James 
Crawford continued to accrue benefits under the deferred cash bonus awarded to him on his rejoining the Board in December 2022, and disclosed in the FY23 Directors remuneration report. 
In line with corporate reporting requirements, this deferred cash bonus will be disclosed in the years of payment.
2.	 Nick Devlin resigned as a Director on 7 November 2023. Salary and benefits are for the time he served as a Director. ‘Other’ relates to the severance he was paid which was equivalent to one 
year’s salary.
3.	 LTIP relates to the 2021 awards which were due to vest in July 2024, but did not meet the performance criteria and as a result lapsed.
4.	 Rowan Gormley assumed the role of Executive Chairman on the departure of Nick Devlin as CEO on 7 November 2023. He resumed his role as non-Executive Chairman from the start of FY25 
following the appointment of Rodrigo Maza as CEO.
5.	 Rodrigo Maza was appointed CEO Designate on 5 February 2024. Salary and benefits are from this time onwards.
Executive remuneration for FY23 (audited)
Name
Position
Basic 
salary/fees
£’000
Benefits 
£’000
Annual 
bonus 
payment 
£’000
Long-term
incentives4
£’000
Share 
Incentive 
Plan 
£’000
Company 
pension 
contribution 
£’000
Other
£’000
Total
2023 
£’000
Total 
fixed 
£’000
Total 
variable
£’000
Nick Devlin*
CEO 
333
5
–1
–
1
11
–
350
349
1
James Crawford2
CFO
109
1
26
–
1
6
–
143
116
27
Shawn Tabak*3
CFO
138
6
–
–
–
–
371
515
515
–
*	
Remuneration has been converted from USD to GBP based on an exchange rate of 1.2063 for FY23.
1.	 Nick Devlin waived his rights to his FY23 bonus which would have been £71,958.
2.	 The remuneration for James Crawford is from when he took on the interim CFO role in August 2022. This also includes his time spent fulfilling a below-Board role for the UK business alongside this 
role until his appointment to the Board as CFO in December 2022. The bonus James Crawford received in relation to his role as CFO totalled £26,020.
3.	 Shawn Tabak resigned as a Director on 22 July 2022. Salary and benefits are for the time he served as a Director. ‘Other’ relates to the severance he was paid which was equivalent to one year’s 
salary plus other associated payroll benefits.
4.	 LTIP relates to the 2020 award which was due to vest in July 2023 but did not meet the performance conditions.
Annual bonus for FY24
Performance condition
Weighting
Group Total Equivalent
Outturn6
(% of total bonus 
entitlement)
Minimum
target1
£m
Full bonus
target2
£m
Stretch
target3
£m
Super
stretch
target4
£m
Actual
performance5
£m
Total sales
30%
332.6
342.6
347.7
325.6
295.0
0%
 Adjusted EBITDA
20%
12.0
31.9
21.1
25.4
7.1
0%
Net cash7
50%
n/a
40.6
n/a
n/a
19.2
0%
100%
 
 
 
 
0%
1. 	 Attainment of minimum target resulted in 50% of bonus entitlement.
2.	 Attainment of full bonus target resulted in 100% of bonus entitlement.
3.	 Attainment of stretch target resulted in 125% of bonus entitlement.
4.	 Attainment of super stretch target resulted in 150% of bonus entitlement.
5.	 Actual performance is calculated at budget FX rates.
6.	 PLC total bonus entitlement is based on the performance of each market versus target, weighted 50%, 35% and 15% for the performance of the US, UK and Australia respectively.
7.	 Net cash targets were set for different points in time in the financial year, with targets for period four, six and seven worth 20% of that element’s payout and period 12 worth 50%.
Bonus outcomes for Executive Directors
The bonuses payable to the Executive Directors are set out in the table below. 
Executive Director
Target annual bonus 
opportunity
Outturn (% of total bonus 
entitlement)
Total bonus payable for FY24  
£’000
Nick Devlin
50% of salary
0% of salary
–
James Crawford1
50% of salary
0% of salary
–
Rodrigo Maza
50% of salary
0% of salary
–
1. 	 The above bonus relates to James Crawford’s CFO role.
 See pages 109 and 110 for definitions of alternative performance measures and pages 111 and 112 for reconciliations to statutory reported figures.
43
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Long-term incentives with performance periods substantially completed in FY24
The performance period for the LTIP awards granted in July 2021 ended in July 2024. The performance targets and actual performance 
against these targets are set out in the table below. 
Weighting
Threshold target
(25% of element vests)
Maximum target
(100% of element vests)
Actual performance
James Crawford
 Standstill EBIT 
50%
£30m
£40m
£(14)m
James Crawford
 Relative TSR1
50%
Median
Upper quartile
Below median
1.	 TSR performance is measured against a comparator group of UK-based store retailers.
 See pages 109 and 110 for definitions of alternative performance measures and pages 111 and 112 for reconciliations to statutory reported figures.
Long-term incentive awards granted during the year
Nil-cost options as per the 2024 LTIP were granted to Rodrigo Maza during the year. As explained in the Chairman’s letter, these awards are 
not subject to any performance conditions and will therefore vest solely based on continued employment after three years. 
Date of
grant
% salary
grant
Options
granted
Market price at 
date of award
Face value of award1
£'000
Vesting/
exercise period
Rodrigo Maza
1 April 2024
52%
256,797
£0.562
144
Three years
1.	 Face value award is calculated as the number of shares under option multiplied by the market price at the date of the award.
Directors’ shareholdings and share interests (audited)
The table below sets out the interests of the Directors (including those of their connected persons) who served on the Board during the 
year or have been appointed since the year end. Any Directors not included in the table below did not hold any shares during the year.
Director
Total beneficially owned shares
Unvested LTIP 
shares (subject 
to performance 
conditions)
Unvested shares 
(subject to continued 
employment only)
Vested shares not 
yet exercised
Shareholding 
required % of 
salary
Shareholding
at 1 April 2024*
% of salary
3 April 2023
1 April 20241
James Crawford1
169,961
269,961
22,900
444
144,444
200%
117%
Rodrigo Maza
–
–
–
256,797
–
200%
0%
Rowan Gormley
1,780,696
2,256,104
 
 
 
 
Jack Pailing3
9,273
120,538
 
 
 
 
Deirdre Runnette
–
10,000
Stephen Bolton
–
40,212
Nick Devlin2
216,095
258,234
200%
46%
David Stead4
23,956
–
* 	 Based on the share price on 1 April 2024 of 56p and salaries net of tax and social security costs at year end.
1. 	 James Crawford held 167,788 share options at the year end (FY23: 220,878). During FY24, no options were granted (FY23: 144,444), no options were exercised (FY23: 78,596) and 53,090 options 
lapsed (FY23: nil).
2.	 Shareholding for Nick Devlin at point of resignation from the Board. Nick Devlin held 296,959 share options at the point of resignation (year end FY23: 445,934). During FY24, to the point of 
resignation, no options were granted (FY23: 229,845), 1,822 options were exercised (FY23: 94,364) and 147,153 options lapsed (FY23: nil).
3.	 Jack Pailing is an officer of Colebrook Partners Limited, which owns 583,116 shares in Naked Wines plc.
4.	 David Stead resigned from the Board on 4 July 2023.
Non-Executive Directors’ remuneration (audited)
The table below sets out the fees received by non-Executive Directors for FY24 and the prior year. Non-Executive Directors are not entitled 
to receive any remuneration other than fees.
Name
Position
Total fees
FY24  
£’000
Total fees
FY23  
£’000
David Stead1
NED/SID/Audit Committee/Chairman
26
77
Deirdre Runnette
NED/Remuneration Committee Chair
48
29
Melanie Allen1
NED
33
25
Stephen Bolton
NED
45
16
Rowan Gormley2
NED/Chairman
35
–
Jack Pailing2
NED
30
–
Justin Apthorp3
NED
–
31
Katrina Cliffe3
NED/Remuneration Committee Chair
–
15
Total remuneration
217
193
1. 	 David Stead and Melanie Allen resigned from the Board on 4 July 2023 and 17 January 2024 respectively.
2.	 Rowan Gormley and Jack Pailing joined the Board on 1 July 2023.
3.  Justin Apthorp and Katrina Cliffe resigned from the Board on 5 January 2023 and 29 July 2022 respectively.
Directors’ remuneration report 
continued
44
Naked Wines plc
Annual Report and Accounts 2024

Total shareholder return performance 
The chart below shows the Company’s total shareholder return performance over the last ten years as compared with the FTSE AIM 100 
Index. Naked Wines is a constituent of this index, and therefore it is considered an appropriate comparator index to use.
Total shareholder return
Naked Wines plc
Value (£)
200
250
150
100
50
0
31 Mar 14
30 Mar 15
28 Mar 16
03 Apr 17
02 Apr 18
01 Apr 19
30 Mar 20
29 Mar 21
28 Mar 22
03 Apr 23
01 Apr 24
FTSE AIM 100
Deirdre Runnette 
Remuneration Committee Chair
On behalf of the Board
27 August 2024
We are encouraged to report that our UK 
gender-based pay analysis continues to 
show positive year-on-year development, 
supported by the ongoing initiatives we 
highlighted in previous years.
In the UK overall, we have maintained a 
balanced male to female headcount ratio. 
This is despite a reduction in the total 
UK workforce.
The gender pay gap, as measured by 
the mean hourly pay rate difference, 
has reduced to 30% and the percentage 
of females in the upper three quartiles 
has increased, with an upward shift of 
seven percentage points in the first 
quartile.
We’re excited to have appointed female 
staff to a number of key senior roles, 
including Emma Kamel as UK General 
Manager and Alice Hoult as Chief Digital 
Officer. We are also very proud of Carolyn 
Jones, a Technology Leader at Naked 
Wines, whose ongoing efforts to promote 
female workers in technology saw her 
shortlisted for the Unsung Hero category 
at the DevelopHER awards.
% UK employment men : women
UK gender mix and gender based pay analysis
UK gender pay facts
64
36
First quartile
70
30
Second quartile
62
63
%
Portion of employees 
receiving a bonus 2023
88
81
%
Portion of employees 
receiving a bonus 2024
39
61
Third quartile
29
71
Fourth quartile
50
50
Total
Gender pay gap analysis
Hourly pay 
rate 2024
Hourly pay 
rate 2023
Bonuses 
paid 2024
Bonuses 
paid 2023
Mean gender pay gap
30%
31%
42%
52%
Median gender pay gap
45%
45%
51%
76%
45
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Audit Committee report 
Continued focus on liquidity 
and the valuation of our assets
markets, a further specific inventory 
provision has been recorded at the year end 
in the US business segment. The Committee 
has carefully considered the reporting 
of both the impairment and inventory 
provision charges, and believe that they 
meet the Company’s definition of adjusted 
items as a consequence of their size and 
nature and that separate analysis provides 
useful additional information for users of 
the accounts. 
During the year, the Board received a 
letter from the Financial Reporting Council 
(FRC) advising that they had carried out 
a review of the FY23 Annual Report and 
Accounts. The principal areas of enquiry 
were the allocation of goodwill to operating 
segments and recoverability of the parent 
company’s investment in intercompany 
loans. I am pleased to advise that the 
Company was able to respond promptly to 
those questions to the satisfaction of the 
FRC. A small number of instances where 
further financial disclosure may be of use 
to the users of the accounts were identified 
as part of this review and the Company has 
revised the relevant disclosures accordingly 
in these financial statements. 
The Board recognises that the FRC’s review 
did not constitute accounting advice nor 
provide any assurance over the accuracy 
or appropriateness of the Annual Report 
and Accounts. The role of the FRC is not 
to verify the information provided to it but 
to consider compliance with reporting 
requirements. The Board acknowledges 
that it remains its sole responsibility for the 
correct preparation of its Annual Report 
and Accounts, in all material respects.
As I set out below, during the year the Head 
of Internal Assurance has continued our 
work in the ongoing development of our 
internal control environment and I look 
forward to the future progress we will 
make in this important area of the Group.
Finally, following a successful tender as I 
described in last year’s report, KPMG were 
appointed auditor to the Group from the 
beginning of the FY24 financial year. Their 
fresh perspective on the business has 
offered valuable insight to the Committee 
as it continues its ongoing work assessing 
the risks, processes and controls of the 
Company. I am confident that KPMG 
will assist the Committee by bringing 
strong audit rigour and challenge to the 
preparation of our financial statements.
Stephen Bolton  
Chairman of the Audit Committee
27 August 2024
Key responsibilities
The objective of the Audit Committee 
is to provide oversight and governance 
of the Group’s financial reports, its 
internal controls and processes in place, 
its risk management systems and the 
appointment of, and relationship with, the 
external auditor. In accordance with its 
Terms of Reference, the Audit Committee 
is required, among other things, to: 
	• Monitor the integrity of the financial 
statements of the Group, reviewing 
any significant reporting issues and 
judgements they contain;
	• Advise on the clarity of disclosure and 
information contained in the Annual 
Report and Accounts; 
	• Ensure compliance with applicable 
accounting standards and review the 
consistency of methodology applied; 
	• Review the adequacy, effectiveness and 
integrity of the internal control and risk 
management systems;
	• Oversee the relationship with the external 
auditor, reviewing performance and 
providing a fair and balanced assessment 
to the Board regarding their appointment 
and remuneration; and
	• Review reports by management and the 
Head of Internal Assurance to ensure 
the independence and effectiveness of 
systems for internal financial control, 
financial reporting and risk management, 
together with monitoring management’s 
responses to control findings. 
The Terms of Reference are available on 
the Naked Wines plc website at https://
www.nakedwinesplc.co.uk/aboutus/board-
committees/default.aspx.
Audit Committee governance 
The Audit Committee is chaired by 
Stephen Bolton. Stephen is an Independent 
Director and has been a member of the 
Board and Chairman of the Committee 
since 21 November 2022. Stephen is a 
highly experienced finance director, 
with nearly 40 years of experience in all 
facets of “Blue Chip” organisation finance, 
including 13 years with Diageo plc. He 
is also an experienced non-executive 
director, serving on the boards of Clarks, 
an international footwear company, where 
he chairs the audit committee, and Sedex, 
a world-leading ethical trade membership 
organisation.
We have focused on key 
controls, cash forecasting 
and securing future finance.
Stephen Bolton 
Chairman of the Audit Committee
This year, the Board as a whole and the 
Audit Committee have continued to 
maintain a close focus on the liquidity of 
the Company and I am pleased with the 
continued progress that has been made. In 
particular, the Company has continued its 
focus on cash forecasting and sensitivity 
analysis. Allied with the successful 
refinancing of the Group’s asset-backed 
lending facility at the beginning of FY25, 
the Group has taken substantive steps to 
strengthen the foundations of the business. 
I am happy to welcome PNC as our new 
banking debt partner and I look forward to a 
strong and mutually beneficial relationship 
over our five-year facility. I would also like to 
thank our previous debt financing partner 
Silicon Valley Bank, and their syndicate 
partner Bridge Bank, for their support and 
flexibility over the last 24 months of our 
previous debt finance arrangement. 
The Committee has continued to closely 
monitor the performance of the Group 
and the US business in particular and has 
focused carefully on the value of reported 
assets on the balance sheet.
Following on from the Group’s pivot to profit 
in FY23 and restructuring at the end of that 
year, the Company undertook a further 
material re-evaluation and rebasing of the 
Group’s trading prospects in the current 
year. This has resulted in the impairment 
of goodwill in the US business, as well as 
some of its other non-current assets, and 
the impairment of the non-current assets 
of the Group’s Australian business in our 
FY24 financial statements. In addition, 
the valuation of inventory, especially in 
the US with its longer working capital 
cycle, has also been carefully examined 
by management and the Committee. As 
a result of the reduction in future trading 
expectations in the US and changes in 
the conditions in US secondary bulk wine 
46
Naked Wines plc
Annual Report and Accounts 2024

The other members of the Audit 
Committee are Deirdre Runnette and 
Jack Pailing, who was appointed in the 
year. Melanie Allen, a previous member of 
the Committee, stepped down when she 
resigned as a Director of the Company 
on 17 January 2024. In addition to the 
permanent members and Company 
Secretary, and at the invitation of the Audit 
Committee, during the year meetings 
were also attended by Nick Devlin during 
his tenure as Chief Executive Officer, 
Rowan Gormley as both non-Executive 
and Executive Chairman, James Crawford 
as Chief Financial Officer, both Deloitte 
and KPMG as external auditors, the Group 
Finance Director and the Group Head of 
Internal Assurance. A presentation was 
also given by the Group’s Technology 
Director on strategic technology risks and 
mitigating actions. The Audit Committee 
meets a minimum of three times per year, 
including at least twice a year with the 
external auditor present. The key work 
undertaken by the Audit Committee during 
the year under review and up to the date 
of this Annual Report and Accounts is 
detailed below.
Activities of the Audit 
Committee during the year
Internal controls and risk management
The Board has overall responsibility for 
the system of internal controls and risk 
management. The Audit Committee has 
reviewed these on behalf of the Board. The 
Group has an established set of standards 
for key accounting controls, and adherence 
to these standards is monitored by the 
Group’s Head of Internal Assurance. 
During the year, the Committee has 
reviewed the output of the Group’s 
quarterly control evaluation tests and 
monitored closely the identified deficiencies 
and the delivery of agreed remedial actions. 
The Committee has also examined the 
deep-dive analysis performed by the Head 
of Internal Assurance around the process 
for Angel revenue recognition and reviewed 
the Group’s statement of delegated 
authority. The Head of Internal Assurance 
has also presented an examination of the 
internal control development requirements 
in the absence of the implementation of the 
planned ERP system, from which further 
work is planned in the new financial year. In 
addition, the Committee examined carefully 
a report from the Group’s Technology 
Director on the Company’s cyber security, 
GDPR compliance, access privileges 
and controls, and technology disaster 
recovery resilience. The Committee has 
also continued to routinely receive updates 
on pending and potential legal matters, 
instances of identified actual or attempted 
fraud and any matters raised via the 
Group’s whistleblowing hotline. 
Furthermore, the Audit Committee 
received and considered reports from the 
external auditor at the time, Deloitte LLP for 
FY23 and KPMG for FY24, which included 
control findings relevant to their audit. 
Management and the Board conducts 
periodic reviews to identify and evaluate 
the risks faced by the Group and to ensure 
that mitigation is appropriate. This process 
was reviewed by the Audit Committee and 
is considered appropriate.
The Audit Committee carries out its own 
annual review and assessment of key 
risks. The Risk management and control 
environment section within the Strategic 
report on pages 25 to 33 includes further 
detail on the key business risks identified 
and actions being taken and represents the 
output of this annual evaluation process. 
Significant reporting issues and 
judgements
The Audit Committee considered a number 
of significant reporting matters and 
judgements, in respect of which it reviewed 
the recommendations of the finance 
function and received reports from the 
external auditors on their findings. 
These matters included:
Going concern
The Audit Committee and the Board have 
reviewed carefully Management’s cash flow 
forecasts and papers supporting the going 
concern assessment of accounting. Noting 
the flexibility afforded to the Company by 
its new financing arrangements and other 
actions put in place during the financial 
year under review, the Directors considers 
it appropriate for the Group to adopt 
the going concern basis in preparing its 
financial statements, and that no material 
uncertainty is identified.
The presentation of adjusted profit 
alongside statutory profits
The Audit Committee carefully considered 
the basis of recognition of all items 
classified as adjusted items in the year. In 
reaching this conclusion, the Committee 
examined and challenged management’s 
justifications to ensure consistency with 
the Group’s adjusted item policy.
Examination of the carrying value of 
goodwill and other intangible assets 
including deferred tax and the valuation 
of Group inventory 
The Audit Committee closely scrutinised 
management’s key financial assumptions 
underpinning the value in use calculations 
for impairment purposes, including the 
cash flow projections, the discount and 
long-term growth rates applied thereto, and 
the results of the sensitivity analysis, as well 
as fair value less cost of disposals analysis 
as required. Following this review, the 
Committee concurred with management’s 
assessment that an additional impairment 
should be recognised against the carrying 
value of goodwill and other non-current 
assets. Furthermore, the Committee 
concurred that the level of deferred tax 
assets recognised was appropriate and 
that a material provision against the 
carrying value of the US business’ inventory 
was required. The Committee was satisfied 
that appropriate disclosure has been made. 
See note 11 Tax, note 17 Impairment, note 4 
Critical accounting policies, estimates  
and judgments and note 18 Inventories  
for further analysis and disclosure of  
these conclusions.
The presentation of advance payments 
to winemakers and fulfilment costs in the 
financial statements
The Committee examined papers prepared 
by management reassessing the treatment 
and disclosure of advance payments to 
winemakers. It concluded that it would 
be beneficial to users of the accounts to 
separately disclose these assets on the 
face of the consolidated balance sheet 
and to provide more information on the 
nature of these assets. The Committee 
also reviewed and concurred with 
management’s proposal to reassess its 
interpretation of the reporting presentation 
of fulfilment costs in the income statement, 
concluding that these costs were now 
better presented as part of cost of 
goods and not as previously stated as 
overhead costs. In both cases, prior year 
comparatives were revised to align with the 
new reporting presentation.
47
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Advance payments to winemakers and 
inventory provision processes
The Directors received analysis from 
Management during the year end reporting 
process which identified areas where 
additional steps had been undertaken 
to ensure the appropriate reporting of 
advance payments to winemakers in its 
UK business unit and the calculation of 
inventory provisions in its US business 
segment. Following careful consideration, 
the Directors concurred with Management’s 
assessment that these amounts had been 
appropriately reported and noted that, 
following the termination of its previous ERP 
project as set out previously above, that 
the Company would investigate alternative 
approaches to improving the efficiency 
and effectiveness of current procedures 
in these areas.
The adequacy of climate-related 
financial reporting 
In response to the introduction of the 
Climate-Related Financial Disclosure 
Regulations (2022), the Committee 
examined its reporting obligations in this 
regard and concluded that its current 
disclosures were sufficient to meet its 
climate-related disclosure obligations.
External audit
As noted in last year’s report, Deloitte 
LLP advised the Committee that they did 
not wish to seek reappointment following 
completion of the FY23 year-end audit. 
Following a comprehensive tender process, 
KPMG LLP was appointed auditor to the 
Company from the beginning of the 
financial year under review.
The Audit Committee considers a number 
of areas in relation to the performance 
of the external auditor, namely their 
performance in discharging the audit, 
the scope of the audit and terms of 
engagement, their independence and 
objectivity and their remuneration. The 
external auditor also reports to the Audit 
Committee on actions taken to comply with 
professional and regulatory requirements. 
The Committee was satisfied with 
the independence, objectivity and 
effectiveness of KPMG LLP in the year 
and has recommended to the Board 
that they be reappointed, and there 
will be a resolution to this effect at the 
forthcoming AGM. 
In addition to their statutory duties, KPMG 
LLP may also be engaged where, as a 
result of their position as external auditor, 
they are best placed to perform non-
audit services. This includes, for example, 
the interim review and other minimal 
and incidental non-audit work. In the 
year, the only non-audit service provided 
was the interim review.
Stephen Bolton 
Chairman of the Audit Committee
27 August 2024
Audit Committee report 
continued
48
Naked Wines plc
Annual Report and Accounts 2024

Directors’ report 
As required under the Companies Act, the Directors present their report 
and consolidated financial statements for the 52 weeks ended 1 April 2024.
(a) Results and review of the business
The consolidated income statement is 
set out on page 59. The Directors’ report 
should be read in conjunction with the 
Strategic report on pages 1 to 33, which 
includes information about the Group’s 
business performance during the year and 
an indication of future prospects. Likely 
future developments in the business of the 
Company are outlined in the Financial review 
on pages 14 to 19. Information about the use 
of financial instruments by the Company 
and its subsidiaries is provided in note 25 
Financial instruments.
(b) Dividends
The Company will not be declaring a final 
dividend during the reporting period.  
The Directors’ intention continues to be to 
maintain a capital allocation policy aimed 
at preserving a healthy balance sheet, 
investing in growth in a disciplined manner, 
and returning to shareholders any funds 
in excess of the level reasonably needed 
to fund growth and manage risk.
(c) Strategic report
The Strategic report, which can be found 
on pages 1 to 33, sets out the development 
and performance of the Group’s business 
during the financial year, the position 
of the Group at the end of the year and 
a description of the principal risks and 
uncertainties.
(d) Significant events since the end 
of the financial year
On 8 July 2024, the Group completed 
a refinancing of its asset-backed 
lending facility. The main details of this 
arrangement can be found in note 31 
Events after the balance sheet date.
(e) Articles of Association and 
applicable legislation
With regard to the appointment and 
replacement of Directors, the Company 
is governed by its Articles of Association, 
the UK Corporate Governance Code, the 
Companies Act and related legislation. 
The Articles themselves may be amended 
by special resolution of the shareholders. 
The powers of Directors are described in 
the Board Charter, Committee Terms of 
Reference and Corporate Governance 
Statement available on the Company’s 
website. The Company is subject to the 
UK City Code on Takeovers and Mergers.
(f) Share capital
The authorised and called-up share capital of the Company, together with details of the 
ordinary shares allotted and purchased during the year, is provided in note 28 Share capital 
and reserves. In accordance with the AIM Rule 2, in so far as the Company is aware, the 
percentage of the Company’s issued share capital that is not in public hands as at 26 July 
2024 is 5.1%. This percentage comprises the holdings of Directors and related parties.
(g) Major shareholders
On 26 July 2024, the following interests of shareholders in excess of 3% have been notified to 
the Company:
Shareholder
26-Jul-24
% IC
Investmentaktiengesellschaft Fuer Langfristige Investoren TGV (Bonn)
8,143,080
11.00
Punch Card Mgt (Florida)
7,394,159
9.99
Conifer Capital Mgt (New York)
7,246,610
9.79
Symmetry Invest (Regional (Denmark))
5,000,000
6.76
Interactive Brokers (Chicago)
4,484,425
6.06
Morgan Stanley (London)
3,492,193
4.72
Alpine Capital Research (Saint Louis)
2,637,386
3.56
(h) Political donations
The US business made $9,650 in donations 
to New Jersey legislators in FY24 (FY23: 
$11,100) in connection with its efforts to 
amend New Jersey state laws that currently 
prohibit the US business from shipping wine 
to New Jersey consumers.
(i) Directors’ indemnities and insurance
The Company maintains directors’ and 
officers’ liability insurance, which is 
reviewed annually and is permitted under 
the Company’s Articles of Association and 
the Companies Act 2006. The Company 
agrees to indemnify each Director against 
any liability incurred in relation to acts or 
omissions arising in the ordinary course of 
their duties. The indemnity applies only to 
the extent permitted by law. No Directors 
were indemnified during the year.
(j) Annual General Meeting
The Annual General Meeting (AGM) will 
be held at 4pm on 30 September 2024 at 
the offices of Fladgate LLP. The Notice 
of AGM, which sets out the resolutions to 
be proposed at the AGM, is enclosed with 
this Annual Report and Accounts and/or 
available at www.nakedwinesplc.co.uk. The 
Notice specifies deadlines for exercising 
voting rights and appointing a proxy or 
proxies to vote in relation to resolutions to 
be passed at the AGM. All proxy votes will 
be counted and the numbers for, against 
or withheld in relation to each resolution 
will be announced at the AGM and 
published on the Company’s website.
(k) Approval of the Directors’ remuneration 
report at the last AGM
The Directors’ remuneration report was last 
raised for approval by the shareholders of 
the Company at the 23 October 2023 AGM 
by means of a non-binding advisory vote. 
The shareholders approved the resolution 
by a majority of 92.90%, with 7.10% of votes 
cast against. Shareholders will be asked to 
vote on the Directors’ remuneration report 
at the upcoming AGM.
(l) Financial reporting
The Group’s trading performance is 
monitored on an ongoing basis. An 
annual budget is prepared and specific 
objectives and targets are set. The budget 
is reviewed and approved by the Board 
and a rebudgeting exercise is carried out 
at least once during the financial year. 
The key trading aspects of the business 
are monitored weekly and internal 
management accounts are prepared 
monthly. The results are compared with 
budget and prior year performance. 
The Group’s financial risk management 
objectives and policies are discussed in 
note 25 Financial instruments.
(m) Modern slavery
We take the issue of modern slavery very 
seriously. Our anti-slavery and human 
trafficking statement is available at:  
https://www.nakedwinesplc.co.uk/about-
us/corporate-governance/default.aspx.
(n) Key performance indicators (KPIs)
The Group monitors a number of key 
performance indicators, both financial and 
non-financial. A full list of KPIs is available on 
pages 109 and 110.
49
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

(o) Disclosure of information to auditor
In accordance with section 418 of the 
Companies Act 2006, each Director who 
held office at the date of this Directors’ 
report confirms that, as far as he or she is 
aware, there is no relevant audit information 
of which the Group’s auditor is unaware, 
and he or she has taken all the steps that 
he or she ought to have taken as a Director 
in order to make himself or herself aware 
of any relevant audit information and to 
establish that the Group’s auditor is aware 
of that information.
(p) Board of Directors
Details on the Board of Directors can be 
found on pages 34 and 35.
(q) Stakeholder engagement
Stakeholder engagement is addressed in 
our section 172(1) statement on page 22, 
as well as our discussion of stakeholder 
engagement initiatives on pages 22 to 24.
(r) Disabled employee engagement
Naked Wines has been an accredited 
Disability Confident Employer since October 
2018. Should an individual with a disability 
be invited for an interview, we’ll contact him 
or her to determine if he or she requires any 
specific arrangements to be made. We will 
carry out all interviews without prejudice 
and within the scope of current legislation.
If a colleague becomes disabled in the 
course of his or her employment with us, we 
will take reasonable steps to accommodate 
his or her disability, including for example 
adjusting his or her employment 
responsibilities to enable him or her to 
remain employed by us whenever possible.
(s) Greenhouse gas emissions reporting
The Company is required to disclose its UK 
energy use and associated greenhouse 
gas emissions (GHG) under the Streamlined 
Energy and Carbon Reporting (SECR) 
Regulations. 
Energy and Greenhouse Gas Report
Inspired ESG were again appointed to 
independently prepare our submission 
in accordance with the UK Government’s 
“Environmental Reporting Guidelines: 
Including Streamlined Energy and Carbon 
Reporting Guidance”.
Inspired Energy support us in the 
following ways:
	• Offer guidance in preparing and 
submitting a report to meet SECR 
compliance (outline what’s required and 
why, and provide update on any broader 
regulatory changes);
	• Review the submission from Naked 
(ensure data integrity, analyse data 
trends, review assumptions); and
	• Develop a report including data and 
recommendations for improvement.
Alongside support with SECR, they are 
helping us to meet our ESOS Phase III 
commitments.
The GHG emissions have been calculated 
using the 2022 emission conversion factors 
published by Department for Environment, 
Food and Rural Affairs (Defra) and the 
Department for Business, Energy & 
Industrial Strategy (BEIS). The assessment 
follows the location-based approach 
for assessing Scope 2 emissions from 
electricity usage. The operational control 
approach has been used.
Where actual data was not available for 
office energy consumption, estimates were 
calculated on a kWh/day pro-rata basis at 
meter level. Head office consumption was 
calculated using an average kWh per m2 
floor area CIBSE benchmark, while shared 
work spaces were calculated based upon 
an average kWh/desk.
Reported figures are based on 52 weeks 
with the exception of the 2022/23 reported 
figures which are based on a 53-week 
financial year. Intensity metrics have been 
calculated using employee numbers and 
turnover of Naked Wines UK – these metrics 
were chosen as both elements directly 
drive emissions. Emissions calculated are 
for Naked Wines UK. Despite reportable 
emissions decreasing, a reduction in 
turnover and employee numbers means 
that the intensity metrics appear to show 
an increase in emission intensity.
Energy consumption
Streamlined Energy and Carbon Reporting (SECR) for the UK business
Element
Baseline year
2019/201 
(tCO2e)
Prior year 
2022/23 
(tCO2e)
Current year
2023/24  
(tCO2e)
Direct emissions – company vehicle and natural gas 
(Scope 1)
3.16
2.72
2.13
Indirect emissions from purchased electricity 
(Scope 2)
57.55
32.68
20.54
Total tCO2e (Scope 1 & 2)
60.71
35.40
22.67
Other indirect emissions (Scope 3) – grey fleet 
travel and hired vehicles
5.57
11.63
10.70
Overall gross total2 
66.28
47.03
33.37
Intensity metric: tCO2e per employee
0.36
0.34
0.38
Intensity metric: tCO2e per £m turnover
0.91
0.34
0.35
Total energy consumption3 (kWh)
260,127
233,970
158,416
1. 	 Baseline year corrected for direct emissions previously incorrectly reported.
2. 	 Naked Wines’ direct emissions from company vehicle use (Scope 1), UK building energy (Scope 1 & 2) and grey fleet/hire 
vehicles (Scope 3).
3. 	 Naked Wines’ direct energy consumption from company vehicle use (Scope 1), UK building energy (Scope 1 & 2) and grey  
fleet/hire vehicles (Scope 3).
Directors’ report 
continued
50
Naked Wines plc
Annual Report and Accounts 2024

Statement of Directors’ responsibilities in respect 
of the Annual Report and Accounts 2024 and the 
financial statements 
The Directors are responsible for preparing 
the Annual Report and Accounts 2024 and 
the Group and parent company financial 
statements in accordance with applicable 
law and regulations. 
Company law requires the Directors to 
prepare Group and parent company 
financial statements for each financial year. 
Under the AIM Rules of the London Stock 
Exchange they are required to prepare the 
Group financial statements in accordance 
with UK-adopted international accounting 
standards and applicable law and they have 
elected to prepare the parent company 
financial statements in accordance with 
UK accounting standards and applicable 
law, including FRS 101 Reduced Disclosure 
Framework.
Under company law the Directors must not 
approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and parent company and of the Group’s 
profit or loss for that period. In preparing 
each of the Group and parent company 
financial statements, the Directors are 
required to: 
	• Select suitable accounting policies and 
then apply them consistently; 
	• Make judgements and estimates that are 
reasonable, relevant and reliable, and, in 
respect of the parent company financial 
statements only, prudent; 
	• For the Group financial statements, state 
whether they have been prepared in 
accordance with UK-adopted international 
accounting standards; 
	• For the parent company financial 
statements, state whether applicable UK 
accounting standards have been followed, 
subject to any material departures 
disclosed and explained in the financial 
statements; 
	• Assess the Group and parent company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related 
to going concern; and 
	• Use the going concern basis of accounting 
unless they either intend to liquidate the 
Group or the parent company or to cease 
operations, or have no realistic alternative 
but to do so.
The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the parent company 
and enable them to ensure that its financial 
statements comply with the Companies Act 
2006. They are responsible for such internal 
control as they determine is necessary 
to enable the preparation of financial 
statements that are free from material 
misstatement, whether due to fraud or 
error, and have general responsibility for 
taking such steps as are reasonably open 
to them to safeguard the assets of the 
Group and to prevent and detect fraud 
and other irregularities. 
Under applicable law and regulations, 
the Directors are also responsible for 
preparing a Strategic report and a 
Directors’ report that comply with 
that law and those regulations. 
The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on 
the Company’s website. Legislation in 
the UK governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.
Auditor
A resolution to appoint KPMG as auditor 
of the Group will be raised at the Annual 
General Meeting.
The Directors will also be given the authority 
to fix the auditor’s remuneration.
Approved by the Board of Directors.
Rodrigo Maza 
Chief Executive Officer 
27 August 2024
James Crawford 
Chief Financial Officer 
27 August 2024
Registered in England and Wales company 
registration number 02281640
51
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Independent auditor’s report to the members of Naked Wines plc
Report on the audit of the financial statements
1. Our opinion is unmodified 
We have audited the financial statements of Naked Wines plc 
(“the Company”) for the 52-week period ended 1 April 2024 which 
comprise the Consolidated Income Statement, Consolidated 
Statement of Comprehensive Income, Consolidated Statement  
of Changes in Equity, Consolidated Balance Sheet, Consolidated 
Cash Flow Statement, Company Balance Sheet, Company 
Statement of Changes in Equity and the related notes, including  
the accounting policies in notes 3 and 33. 
In our opinion: 
	• the financial statements give a true and fair view of the state of 
the Group’s and of the parent Company’s affairs as at 1 April 2024 
and of the Group’s loss for the 52-week period then ended; 
	• the Group financial statements have been properly prepared in 
accordance with UK-adopted international accounting standards; 
	• the parent Company financial statements have been properly 
prepared in accordance with UK accounting standards, including 
FRS 101 Reduced Disclosure Framework; and 
	• the financial statements have been prepared in accordance with 
the requirements of the Companies Act 2006. 
Basis for opinion 
We conducted our audit in accordance with International Standards 
on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
are described below. We have fulfilled our ethical responsibilities 
under, and are independent of the Group in accordance with, UK 
ethical requirements including the FRC Ethical Standard as applied 
to listed other entities of public interest. We believe that the audit 
evidence we have obtained is a sufficient and appropriate basis  
for our opinion. 
Overview
Materiality: Group financial 
statements as a whole 
£2,100k
0.7% of Group revenue
Coverage 
96% of total profits and losses that 
make up Group loss before tax
Key audit matters
 
Recurring risks 
Measurement of inventory at  
the lower of cost and NRV in  
the US business unit
Going concern
Recoverability of goodwill and 
other non-current assets in  
the US CGU 
52
Naked Wines plc
Annual Report and Accounts 2024

2. Key audit matters: our assessment of risks of material misstatement 
Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements 
and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those 
which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters. In arriving at our audit opinion above, the key audit matters,  
in decreasing order of audit significance, were as follows:
The risk 
Our response 
Measurement of inventory at  
the lower of cost and NRV in the 
US business unit 
Inventory provision for the  
US business unit: £12.5m  
(2023: £10.3m) 
Refer to pages 46 to 48  
(Audit Committee Report),  
page 68 (accounting policy) and 
page 70 (financial disclosures). 
Subjective estimate: 
Whilst the Group has continued its planned  
right-sizing of US inventory in the current  
period, which is intended to reduce the levels  
of inventory held, a significant proportion of  
the Group’s inventory balance remains held in  
the US business unit. The Group has recorded  
a significant inventory provision against this 
inventory, including an additional £6.7m in relation  
to overstock in the current year.
Determining the net realizable value of  
the US inventory is subjective due to the  
inherent uncertainty in forecasting future  
sales run-rates and determining how much 
inventory can reasonably be expected to be  
sold through normal trading channels for more  
than cost and before effective commercial expiry  
of the inventory, particularly given the recent 
financial performance of the US business unit. In 
addition, for bulk wine, there is further complexity 
given some of this inventory is still in the production 
process and judgements have to be made around 
the expected proceeds from the disposal of the 
bulk wine if it is not expected to be used in the 
planned production process. 
The effect of these matters is that, as part of 
our risk assessment, we determined that the 
measurement of inventory in the US business  
unit has a high degree of estimation uncertainty, 
with a potential range of reasonable outcomes 
greater than our materiality for the financial 
statements as a whole. 
The financial statements (note 4) disclose  
the sensitivity estimated by the Group for the  
US inventory provision.
We also identified a potential for management bias 
in relation to the measurement of the US inventory 
due to pressures to demonstrate value within the  
US business unit. 
We performed the tests below rather than seeking 
to rely on any of the Group’s controls because the 
nature of the balance is such that we would expect to 
obtain audit evidence primarily through the detailed 
procedures described. 
Our procedures included: 
— Retrospective assessment: We performed  
a retrospective assessment to understand  
the nature of any changes in the provision.  
We compared prior year forecast sales to  
actual sales and considered the outcome of  
this assessment in our challenge of the  
forecast sales run-rate assumptions. 
— Benchmarking assumptions: We assessed the 
appropriateness of the key assumptions by 
comparing to externally derived data in relation  
to key inputs such as expiry dates and, for a 
selection of items, current sales prices in the  
bulk wine market. 
— Our sector experience: With assistance from our 
own sector specialist, we challenged the directors’ 
assumptions around expiry dates and the intended 
strategy for realising bulk wine.
— Test of detail: We compared the levels of inventory 
held at period end with the actual sales run-
rate during the current period and, using this 
assessment, considered the quantity of inventory 
that might reasonably be expected to be sold 
in future periods before it reached its expected 
expiry date. Based on these actual sales run-rates 
and with reference to the recent performance of 
the US business unit, for a selection of inventory 
items, we challenged the Group’s assessment of 
the level of inventory provision recorded. 
— Assessing transparency: We assessed the 
adequacy of the Group’s disclosures around the 
degree of estimation uncertainty involved in 
arriving at the carrying amount of the US inventory.
53
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Independent auditor’s report to the members of Naked Wines plc
continued
2. Key audit matters: our assessment of risks of material misstatement (continued)
The risk 
Our response 
Going concern 
Refer to pages 46 to 48  
(Audit Committee Report)  
and pages 64 to 65  
(financial disclosures)
Forecast-based assessment and 
disclosure quality: 
The financial statements explain how  
the Board has formed a judgement  
that it is appropriate to adopt the going 
concern basis of preparation for the  
Group and Company.
That judgement is based on an evaluation 
of the inherent risks to the Group’s and 
Company’s business model and how 
those risks might affect the Group’s and 
Company’s financial resources or ability  
to continue operations over a period of at 
least a year from the date of approval of  
the financial statements. 
The risks most likely to adversely affect the 
Group’s and Company’s available financial 
resources and metrics relevant to debt 
covenants over this period were: 
— Order frequency and selling prices;
— Control of fulfilment and other costs and 
consequent margins achieved; 
— Potential requirements to provide 
additional liquidity to trading partners 
should the need arise.
There are also less predictable but realistic 
second order impacts, such as achievability 
of expected cost savings and working 
capital improvements.
The risk for our audit was whether or not 
those risks were such that they amounted 
to a material uncertainty that may have 
cast significant doubt about the ability 
to continue as a going concern. Had they 
been such, then that fact would have been 
required to have been disclosed.
We also identified a potential for 
management bias in the underlying 
forecasts used for the going concern 
assessment due to pressures presented 
by recent financial performance, the need 
to maintain access to the Revolving Credit 
and Security facility and recent revisions to 
market guidance. 
In addition, a focus area for us has been 
understanding the new credit arrangement 
entered into post year end, which replaced 
the previous arrangement which was due to 
expire in 2025. 
We considered whether these risks could plausibly affect 
the liquidity or covenant compliance in the going concern 
period by assessing the directors’ sensitivities over the level 
of available financial resources and covenant thresholds 
indicated by the Group’s financial forecasts taking account 
of severe, but plausible, adverse effects that could arise from 
these risks individually and collectively.
We used our knowledge of the Group, its industry and  
the general economic environment to identify conditions  
that presented risks to be taken into account in the going 
concern assessment. This included risks over potential 
requirements to provide additional liquidity to trading 
partners. As a result of this analysis, we identified that there 
were risks that had not been factored into the directors’ 
initial assessment. We requested the directors to include 
additional risks in their assessment.
Our procedures over the revised directors’ assessment 
included: 
— Funding assessment: We inspected the Group’s new 
Revolving Credit and Security facility entered into on  
8 July 2024 to ascertain the committed level of financing 
and the related covenant requirements.  
— Historical comparisons: We assessed the directors’ 
ability to forecast accurately by comparing the historical 
forecasts to actual results. 
— Our sector experience: With assistance from our  
Deal Advisory specialists, we evaluated the assumptions 
used in the forecasts and business plan by the directors,  
in particular those relating to order frequency, selling 
prices, and fulfilment and other costs, using our own 
sector experience. We also challenged the directors as 
to the achievability of their forecasts and business plan, 
taking into account the historical accuracy of previous 
forecasts and wider market factors. 
— Benchmarking assumptions: We compared the directors’ 
assumptions to externally derived data in relation to key 
inputs such as projected sales volumes and cost inflation. 
— Sensitivity analysis: We considered sensitivities over 
the level of available financial resources indicated by the 
Group’s financial forecasts. We assessed both the severe 
but plausible downside scenarios, and the reverse stress 
test, particularly whether those scenarios reflected 
plausible impacts of uncertainty in the economy and the 
challenges relating to consumer demand on the business. 
— Evaluating the directors’ intent: We evaluated the 
achievability of the actions the directors consider they 
would take to improve the position should the risks 
materialise, which included cost reductions, taking into 
account the extent to which the directors can control the 
timing and outcome of these. 
— Assessing transparency: We considered whether the 
going concern disclosure in note 3.2 to the financial 
statements gives a full and accurate description of the 
directors’ assessment of going concern, including the 
identified risks and, dependencies, and related sensitivities. 
54
Naked Wines plc
Annual Report and Accounts 2024

2. Key audit matters: our assessment of risks of material misstatement (continued)
The risk 
Our response 
Recoverability of goodwill  
and other non-current assets  
in the US CGU 
Goodwill allocated to the US CGU: 
£nil (2023: £7.9m)
Other non-current assets in the  
US CGU: £4.5m 
Impairment charge of goodwill 
allocated to the US CGU:
£8.1m (2023: £16.4m)
Impairment charge for other  
non-current assets in the  
US CGU: £1.0m (2023: £nil) 
Refer to page 46 to 48  
(Audit Committee Report),  
page 68 (accounting policy)  
and pages 70, 71 and 84 to 86 
(financial disclosures). 
Forecast-based assessment: 
In FY23 the Group recognised an impairment 
charge in relation to the US cash-generating unit 
(“CGU”) of £16.4m. Following this impairment, no 
headroom existed between the recoverable amount 
and carrying amount of the US CGU. The recent 
financial performance of the US CGU resulted in 
the Group identifying an impairment trigger and 
performing an impairment assessment in October 
2024 (“HY24”), which resulted in an additional £9.1m 
impairment charge in the current period.
The Group estimated the US CGU’s recoverable 
amount at HY24 using its value in use. This value in 
use was subjective due to the inherent uncertainty 
involved in forecasting repeat customer retention 
rates and repeat customer contribution margins.  
The effect of these matters is that, as part of 
our risk assessment, we determined that the 
recoverable amount of the US CGU at HY24 had 
a high degree of estimation uncertainty, with a 
potential range of reasonable outcomes greater 
than our materiality for the financial statements 
as a whole. This estimation uncertainty, along with 
the size of the CGU at the early stages of our audit, 
made this an area of the audit where we spent a lot 
of our time. 
We also identified a potential for management bias 
in relation to the impairment assessment and the 
estimated recoverable amount due to pressures  
to demonstrate value in the US business.  
The financial statements (note 17) disclose the 
impairment charge recognised for the US CGU 
goodwill and other non-current assets, along with 
the key assumptions applied in the impairment 
assessment at HY24. 
Following the impairment of the US CGU at HY24,  
in conducting our final audit work we, reassessed 
the degree of estimation uncertainty in the 
recoverable amount of the US CGU as at  
1 April 2024 to be less than our materiality.
We performed the tests below rather than seeking 
to rely on any of the Group’s controls because the 
nature of the balance is such that we would expect to 
obtain audit evidence primarily through the detailed 
procedures described. 
Our procedures in relation to the Group’s impairment 
assessment performed at HY24 included: 
— Benchmarking assumptions: In response to 
the risk of fraud, we compared the Group’s 
assumptions to externally derived data in relation 
to assumptions, such as repeat customer retention 
rates, repeat customer contribution margins,  
long term growth rates and discount rates. 
— Historical comparisons: We assessed the 
reasonableness of the forecasts used by 
considering the historical accuracy of  
previous budgets. 
— Sensitivity analysis: We performed our own 
sensitivity analysis on the key assumptions, such 
as repeat customer retention rates and repeat 
customer contributions. We critically assessed the 
extent to which a change in these assumptions, 
both individually or in aggregate, would result in  
a further material impairment and considered  
the likelihood of such events occurring. 
— Our sector experience: We assessed the 
appropriateness of the discount rate used in the 
recoverable amount measurement at HY24, using 
our own valuation specialists to assist us in setting 
our own independent range for the discount rate. 
— Assessing transparency: We assessed whether the 
Group’s disclosures on the key assumptions used in 
the impairment assessment at HY24 are adequate, 
and assessed whether they reflected the risks 
inherent in the impairment testing at HY24. 
55
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Independent auditor’s report to the members of Naked Wines plc
continued
3. Our application of materiality and an overview  
of the scope of our audit 
Materiality for the Group financial statements as a whole was set 
at £2,100k, determined with reference to a benchmark of Group 
revenue, of which it represents 0.7%. We consider revenue to be the 
most appropriate benchmark as it provides a more stable measure 
year on year than group loss before tax because of the losses from 
continuing operations in the period. 
Materiality for the parent Company financial statements as a whole 
was set at £600k, determined with reference to a benchmark of 
parent Company total assets, of which it represents 0.7%. 
In line with our audit methodology, our procedures on individual 
account balances and disclosures were performed to a lower 
threshold, performance materiality, so as to reduce to an 
acceptable level the risk that individually immaterial misstatements 
in individual account balances add up to a material amount across 
the financial statements as a whole. 
Performance materiality was set at 65% of materiality for the 
financial statements as a whole, which equates to £1,360k for 
the Group and £390k for the parent Company. We applied this 
percentage in our determination of performance materiality  
based on our understanding of the control environment obtained  
as part of our first year audit, as well as the level of turnover of 
senior management during the period. 
We agreed to report to the Audit Committee any corrected or 
uncorrected identified misstatements exceeding £105k, in addition 
to other identified misstatements that warranted reporting on 
qualitative grounds. 
Of the Group’s 7 reporting components, we subjected 4 to  
full scope audits for group purposes. 
The components within the scope of our work accounted for the 
percentages illustrated opposite. 
The remaining 4% total profits and losses that make up Group loss 
before tax is represented by 3 reporting components. For these 
components, we performed analysis at an aggregated Group level 
to re-examine our assessment that there were no significant risks 
of material misstatement within these. 
The Group team instructed component auditors as to the 
significant areas to be covered, including the relevant risks detailed 
above and the information to be reported back. The Group team 
approved the component materialities, which ranged from £600k to 
£1,570k, having regard to the mix of size and risk profile of the Group 
across the components. 
The work on 2 of the 4 components was performed by component 
auditors and the rest, including the audit of the parent Company, 
was performed by the Group team. The scope of the audit work 
performed was predominately substantive as we placed limited 
reliance upon the Group’s internal control over financial reporting. 
The Group team visited 2 component locations in the USA and 
Australia to assess the audit risk and strategy. Video and telephone 
conference meetings were also held with these component 
auditors. At these visits and meetings, the findings reported to  
the Group team were discussed in more detail, and any further  
work required by the Group team was then performed by the 
component auditor. 
£2,100k
Whole financial statements materiality 
£1,360k
Whole financial statements 
performance materiality
Group revenue
£290,412k
Group materiality
£2,100k
£1,570k
Range of materiality at 
4 components (£600k – £1,570k)
£105k
Misstatements reported to the 
audit committee
Group revenue
Group materiality
Group revenue
Total profits and losses
that make up
Group loss before tax
Group total assets
Full scope for Group audit purposes 2024  
Residual components
100%
96%
100%
100
96
100
 
56
Naked Wines plc
Annual Report and Accounts 2024

4. Going concern 
The directors have prepared the financial statements on the  
going concern basis as they do not intend to liquidate the Group 
or the Company or to cease their operations, and as they have 
concluded that the Group’s and the Company’s financial position 
means that this is realistic. They have also concluded that there are 
no material uncertainties that could have cast significant doubt 
over their ability to continue as a going concern for at least a year 
from the date of approval of the financial statements (“the going 
concern period”). 
An explanation of how we evaluated management’s assessment of 
going concern is set out in the related key audit matter in section 2 
of this report. 
Our conclusions based on this work: 
	• we consider that the directors’ use of the going concern basis  
of accounting in the preparation of the financial statements  
is appropriate; 
	• we have not identified, and concur with the directors’ assessment 
that there is not, a material uncertainty related to events or 
conditions that, individually or collectively, may cast significant 
doubt on the Group’s or Company’s ability to continue as  
a going concern for the going concern period; and
	• we found the going concern disclosure in note 3.2 to  
be acceptable. 
However, as we cannot predict all future events or conditions and 
as subsequent events may result in outcomes that are inconsistent 
with judgements that were reasonable at the time they were made, 
the above conclusions are not a guarantee that the Group or the 
Company will continue in operation.
5. Fraud and breaches of laws and regulations – 
ability to detect 
Identifying and responding to risks of material misstatement  
due to fraud 
To identify risks of material misstatement due to fraud (“fraud 
risks”) we assessed events or conditions that could indicate an 
incentive or pressure to commit fraud or provide an opportunity  
to commit fraud. Our risk assessment procedures included: 
	• Enquiring of directors, the audit committee and the internal 
assurance function and inspection of policy documentation as 
to the Group’s high-level policies and procedures to prevent and 
detect fraud, including the internal assurance function and the 
Group’s channel for “whistleblowing”, as well as whether they  
have knowledge of any actual, suspected or alleged fraud. 
	• Reading board, audit committee and remuneration committee 
minutes. 
	• Considering remuneration incentive schemes and performance 
targets for management and directors. 
	• Using analytical procedures to identify any unusual or  
unexpected relationships. 
We communicated identified fraud risks throughout the audit team 
and remained alert to any indications of fraud throughout the audit. 
This included communication from the Group audit team to full 
scope component audit teams of relevant fraud risks identified at 
the Group level and request to full scope component audit teams 
to report to the Group audit team any instances of fraud that could 
give rise to a material misstatement at the Group level. 
As required by auditing standards, and taking into account possible 
pressures to meet profit targets, recent revisions to market 
guidance, our overall knowledge of the control environment and  
the level of turnover of senior management, we perform procedures 
to address the risk of management override of controls and the risk 
of fraudulent revenue recognition, in particular: 
	• the risk that Group and component management may be in  
a position to make inappropriate accounting entries; 
	• the risk of bias in accounting estimates such as impairment  
and the measurement of US inventory at the lower of cost  
and NRV; and 
	• the risk that revenue is misstated through recording manual 
adjustments to revenue. 
We have also identified fraud risks related to the measurement of  
US inventory, recoverability of goodwill and other non-current 
assets in the US CGU and going concern in relation to the potential 
for management bias in the forecasts used in those areas as a 
result of pressures to demonstrate value in the US business, the 
need to maintain access to the Revolving Credit and Security 
facility, and recent financial performance and revisions to market 
guidance. Further details in respect of these are set out in the key 
audit matter disclosures in section 2 of this report. 
We also performed procedures including: 
	• Identifying journal entries and other adjustments to test for all 
full scope components based on risk criteria and comparing the 
identified entries to supporting documentation. These included 
those posted by senior finance management and those posted  
to unusual accounts. 
	• Assessing whether the judgements made in making accounting 
estimates are indicative of a potential bias. 
	• For a selection of manual adjustments to revenue, we assessed 
whether the adjustments were appropriate by inspecting 
supporting documentation. 
Identifying and responding to risks of material misstatement 
related to compliance with laws and regulations 
We identified areas of laws and regulations that could reasonably 
be expected to have a material effect on the financial statements 
from our general commercial and sector experience and through 
discussion with the directors and other management (as required 
by auditing standards), and discussed with the directors and other 
management the policies and procedures regarding compliance 
with laws and regulations. 
We communicated identified laws and regulations throughout our 
team and remained alert to any indications of non- compliance 
throughout the audit. This included communication from the 
Group audit team to full-scope component audit teams of relevant 
laws and regulations identified at the Group level, and a request 
for component auditors to report to the Group audit team any 
instances of non-compliance with laws and regulations that could 
give rise to a material misstatement at the Group level. 
The potential effect of these laws and regulations on the financial 
statements varies considerably. 
Firstly, the Group is subject to laws and regulations that directly 
affect the financial statements including financial reporting 
legislation (including related companies legislation), distributable 
profits legislation, and taxation legislation and we assessed the 
extent of compliance with these laws and regulations as part of  
our procedures on the related financial statement items. 
57
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

5. Fraud and breaches of laws and regulations – 
ability to detect (continued) 
Secondly, the Group is subject to many other laws and regulations 
where the consequences of non-compliance could have a material 
effect on amounts or disclosures in the financial statements, for 
instance through the imposition of fines or litigation or the loss of 
the Group’s license to operate. We identified the following areas 
as those most likely to have such an effect: health and safety, data 
protection laws, anti-bribery, employment law, money laundering, 
Consumer Rights Act and Sale of Goods Act, alcohol licensing 
regulations, food and drug administration, US unclaimed property 
law and certain aspects of company legislation recognising 
the nature of the Group’s activities and its legal form. Auditing 
standards limit the required audit procedures to identify non-
compliance with these laws and regulations to enquiry of the 
directors and inspection of regulatory and legal correspondence,  
if any. Therefore if a breach of operational regulations is not 
disclosed to us or evident from relevant correspondence,  
an audit will not detect that breach
Context of the ability of the audit to detect fraud or breaches  
of law or regulation 
Owing to the inherent limitations of an audit, there is an unavoidable 
risk that we may not have detected some material misstatements 
in the financial statements, even though we have properly planned 
and performed our audit in accordance with auditing standards. 
For example, the further removed non- compliance with laws 
and regulations is from the events and transactions reflected 
in the financial statements, the less likely the inherently limited 
procedures required by auditing standards would identify it. 
In addition, as with any audit, there remained a higher risk of 
non-detection of fraud, as these may involve collusion, forgery, 
intentional omissions, misrepresentations, or the override of 
internal controls. Our audit procedures are designed to detect 
material misstatement. We are not responsible for preventing  
non-compliance or fraud and cannot be expected to detect  
non- compliance with all laws and regulations. 
6. We have nothing to report on the other 
information in the Annual Report 
The directors are responsible for the other information presented  
in the Annual Report together with the financial statements.  
Our opinion on the financial statements does not cover the  
other information and, accordingly, we do not express an audit 
opinion or, except as explicitly stated below, any form of assurance 
conclusion thereon. 
Our responsibility is to read the other information and, in doing so, 
consider whether, based on our financial statements audit work,  
the information therein is materially misstated or inconsistent with 
the financial statements or our audit knowledge. Based solely on 
that work we have not identified material misstatements in the 
other information. 
Strategic report and directors’ report 
Based solely on our work on the other information: 
	• we have not identified material misstatements in the strategic 
report and the directors’ report; 
	• in our opinion the information given in those reports for the 
financial year is consistent with the financial statements; and 
	• in our opinion those reports have been prepared in accordance 
with the Companies Act 2006. 
7. We have nothing to report on the other matters 
on which we are required to report by exception 
Under the Companies Act 2006, we are required to report to you if, 
in our opinion: 
	• adequate accounting records have not been kept by the parent 
Company, or returns adequate for our audit have not been 
received from branches not visited by us; or 
	• the parent Company financial statements are not in agreement 
with the accounting records and returns; or 
	• certain disclosures of directors’ remuneration specified by law  
are not made; or 
	• we have not received all the information and explanations we 
require for our audit. 
We have nothing to report in these respects. 
8. Respective responsibilities 
Directors’ responsibilities 
As explained more fully in their statement set out on page 51,  
the directors are responsible for: the preparation of the financial 
statements including being satisfied that they give a true and fair 
view; such internal control as they determine is necessary to enable 
the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error; assessing the Group 
and parent Company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern; and 
using the going concern basis of accounting unless they either 
intend to liquidate the Group or the parent Company or to cease 
operations, or have no realistic alternative but to do so. 
Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue our 
opinion in an auditor’s report. Reasonable assurance is a high level 
of assurance, but does not guarantee that an audit conducted 
in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud 
or error and are considered material if, individually or in aggregate, 
they could reasonably be expected to influence the economic 
decisions of users taken on the basis of the financial statements. 
A fuller description of our responsibilities is provided on the  
FRC’s website at www.frc.org.uk/auditorsresponsibilities. 
9. The purpose of our audit work and to whom  
we owe our responsibilities 
This report is made solely to the Company’s members, as a body,  
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s members, 
as a body, for our audit work, for this report, or for the opinions we 
have formed. 
Matthew Radwell (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor  
Chartered Accountants  
20 Station Road Cambridge CB1 2JD 
27 August 2024
Independent auditor’s report to the members of Naked Wines plc
continued
58
Naked Wines plc
Annual Report and Accounts 2024

Consolidated income statement
For the 52 weeks ended 1 April 2024
Continuing operations
Note
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Revenue
5
290,412
354,045
Cost of sales
(178,522)
(205,739)
Fulfilment costs1
(54,582)
(68,159)
Gross profit pre movement in US inventory provision1
57,308
80,147
Movement in US inventory provision
7
(2,357)
(10,254)
Gross profit1
 
54,951
69,893
Advertising costs
(19,036)
(17,690)
General and administrative costs
(37,869)
(53,092)
Impairment of non-current assets
17
(9,877)
(18,183)
Profit on disposal of asset classified as held for sale
7
–
4,814
Operating loss2
8
(11,831)
(14,258)
Finance costs
10
(3,359)
(2,217)
Finance income
10
1,422
1,455
Loss on early redemption of the vendor loan note
10
(2,559)
–
Loss before tax
(16,327)
(15,020)
Tax
11
(4,516)
(2,393)
Loss for the year
 
(20,843)
(17,413)
Loss per share
 
Basic and diluted
12
(28.3)p
(23.6)p
1.	 The Directors have reviewed their application of IAS 1 Presentation of Financial Statements and have elected to disclose fulfilment costs within gross profit, which were previously recognised 
below gross profit. Comparatives have also been re-presented with no impact on the loss for the year.
2.	 Operating loss analysed as:
 
Note
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Adjusted EBIT
4,974
17,365
Adjusted items:
7
 
Non-cash charges relating to acquisitions
–
(1,293)
Right-sizing of US inventory
(5,419)
(13,964)
Impairment of non-current assets
(9,877)
(18,183)
Profit on disposal of asset classified as held for sale
–
4,814
Other adjusted items
 
(1,509)
(2,997)
Operating loss
 
(11,831)
(14,258)
The notes to the consolidated financial statements following the primary statements are an integral part of these consolidated financial statements.
59
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Consolidated statement of comprehensive income
For the 52 weeks ended 1 April 2024
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Loss for the year
(20,843)
(17,413)
Items that may be reclassified subsequently to the income statement:
Exchange differences on translation of foreign operations
(1,433)
4,747
Other comprehensive (loss)/income
(1,433)
4,747
Total comprehensive loss for the year
(22,276)
(12,666)
The total comprehensive loss for the year and the prior year is wholly attributable to the equity holders of the parent company, Naked 
Wines plc.
The notes to the consolidated financial statements following the primary statements are an integral part of these consolidated 
financial statements.
60
Naked Wines plc
Annual Report and Accounts 2024

Consolidated statement of changes in equity
For the 52 weeks ended 1 April 2024
Note
Share capital
£’000
Share premium 
£’000
Capital 
redemption 
reserve
£’000
Currency 
translation 
reserve
£’000
Retained 
earnings
£’000
Total equity
£’000
At 28 March 2022
 
5,508
21,162
363
3,183
79,667
109,883
Loss for the year
–
–
–
–
(17,413)
(17,413)
Other comprehensive income for the year
–
–
–
4,747
–
4,747
Total comprehensive income/(loss) for the year
 
–
–
–
4,747
(17,413)
(12,666)
Shares issued
28
42
–
–
–
(42)
–
Credit to equity for equity-settled share-based 
payments
29
–
–
–
–
1,604
1,604
Deferred tax on share-based payments
11
–
–
–
–
(143)
(143)
At 3 April 2023
 
5,550
21,162
363
7,930
63,673
98,678
Loss for the year
–
–
–
–
(20,843)
(20,843)
Other comprehensive loss for the year
–
–
–
(1,433)
–
(1,433)
Total comprehensive loss for the year
 
–
–
–
(1,433)
(20,843)
(22,276)
Credit to equity for equity-settled share-based 
payments
29
–
–
–
–
365
365
At 1 April 2024
 
5,550
21,162
363
6,497
43,195
76,767
The nature and purpose of each reserve is disclosed in note 28 Share capital and reserves.
The notes to the consolidated financial statements following the primary statements are an integral part of these consolidated 
financial statements.
61
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Consolidated balance sheet
As at 1 April 2024
 
Note
1 April 2024
£’000
3 April 2023
£’000
Non-current assets
Goodwill and intangible assets
14
5,859
14,938
Property, plant and equipment
15
2,468
2,757
Right-of-use assets
16
2,794
5,374
Deferred tax assets
11
3,425
7,328
Other receivables
19
–
10,711
 
 
14,546
41,108
Current assets
Inventory staged payments to winemakers1
18
13,273
20,239
Inventories1
18
131,581
145,427
Trade and other receivables
19
10,460
5,610
Financial instruments at fair value
25
21
30
Cash and cash equivalents
30
31,851
39,474
 
 
187,186
210,780
Current liabilities
Trade and other payables
21
(38,738)
(42,427)
Current tax liabilities
(249)
(1,836)
Angel funds and other deferred income
22
(68,314)
(71,314)
Lease liabilities
24
(1,392)
(2,030)
Provisions
26
(1,475)
(1,709)
Borrowings
23
(12,248)
–
Customer-funded bonds
23
(35)
(35)
Financial instruments at fair value
25
(268)
(290)
 
 
(122,719)
(119,641)
Net current assets
 
64,467
91,139
Total assets less current liabilities
 
79,013
132,247
Non-current liabilities
Provisions
26
–
(14)
Lease liabilities
24
(2,246)
(3,821)
Borrowings
23
–
(29,131)
Deferred tax liabilities
11
–
(603)
 
 
(2,246)
(33,569)
Net assets
 
76,767
98,678
Equity
Share capital
28
5,550
5,550
Share premium
28
21,162
21,162
Capital redemption reserve
28
363
363
Currency translation reserve
28
6,497
7,930
Retained earnings
 
43,195
63,673
Total equity
 
76,767
98,678
1.	 The Directors have reviewed the disclosure of staged payments to winemakers in respect of inventory and have elected to disclose the amounts separately on the face of the balance sheet. 
Comparatives have also been re-presented. The amounts were previously aggregated within inventories. There is no impact on net assets or equity.
The financial statements of Naked Wines plc (company registration number 02281640) were approved by the Board and authorised for 
issue on 27 August 2024 and were signed on its behalf by James Crawford. 
The notes to the consolidated financial statements following the primary statements are an integral part of these consolidated 
financial statements.
62
Naked Wines plc
Annual Report and Accounts 2024

Consolidated cash flow statement
For the 52 weeks ended 1 April 2024
Note
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Operating activities
Net cash flows from/(used in) operations
30
7,821
(29,981)
Overseas income tax paid
(2,812)
(2,020)
Net cash from/(used in) operating activities
 
5,009
(32,001)
Investing activities
Interest received, including interest received on the vendor loan note
1,053
737
Purchase of property, plant and equipment
(1,136)
(1,478)
Proceeds on disposal of property, plant and equipment
61
11
Proceeds from sale of asset classified as held for sale
–
5,624
Proceeds from early redemption of the vendor loan note
9,000
–
Net cash from investing activities
 
8,978
4,894
Financing activities
Interest paid
(2,751)
(1,719)
Repayments of principal under lease liabilities
(2,036)
(1,532)
Debt issuance costs paid
–
(791)
Repayment of borrowings
(16,707)
–
Drawdown of borrowings
–
30,464
Net cash (used in)/from financing activities
 
(21,494)
26,422
Net decrease in cash
(7,507)
(685)
Cash and cash equivalents at the beginning of the year
39,474
39,846
Effect of foreign exchange rate changes
(116)
313
Cash and cash equivalents at the end of the year
30
31,851
39,474
The notes to the consolidated financial statements following the primary statements are an integral part of these consolidated 
financial statements.
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Notes to the financial statements
1. General Information
Naked Wines plc, (the Company) is a public limited company and 
is limited by shares. It is incorporated in the United Kingdom under 
the Companies Act 2006 and is registered in England and Wales. 
The Company is the ultimate controlling party of the Naked Group 
and its ordinary shares are traded on the Alternative Investment 
Market (AIM). 
The Company’s registered address is Norvic House, 29-33 Chapel 
Field Road, Norwich, NR2 1RP, UK. The Group’s principal activity is 
the direct-to-consumer retailing of wine. The Company’s principal 
activity is to act as a holding company for its subsidiaries.
2. Adoption of new and revised IFRS standards
The following new amendments were required to be adopted 
in annual periods beginning on or after 1 January 2024. These do not 
have a material impact on the financial statements of the Group: 
Effective date
IFRS
Subject
1 January 2024
Amendments to 
IAS 1
Non-current Liabilities with 
Covenants
Classification of Liabilities 
as Current or Non-current
Amendments to 
IFRS 16
Lease liability in Sale and 
Leaseback
Amendments to IAS 
7 and IFRS 7
Supplier Finance 
Arrangements
At the date of authorisation of these financial statements, the Group 
has not applied the following new and revised IFRSs that have been 
issued but are not yet effective. 
Effective date
IFRS
Subject
1 January 2025
Amendments to 
IAS 21
Lack of Exchangeability
Effective 
date deferred 
indefinitely
Amendments to 
IFRS 10 and IAS 28
Sale or Contribution of 
Assets between an Investor 
and its Associate or Joint 
Venture
The Directors do not expect that the adoption of the Standards 
listed above will have a material impact on the financial statements 
of the Group in future periods.
3. Accounting policies
The principal accounting policies applied in the preparation of these 
consolidated financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless 
otherwise stated. 
3.1 Basis of accounting
The consolidated financial statements have been prepared 
and approved by the Directors in accordance with UK-adopted 
international accounting standards.
The Group’s financial reporting year represents the 52 weeks to 
1 April 2024 and the prior financial reporting year represents the 
53 weeks to 3 April 2023.
The consolidated financial statements are presented in GBP, the 
functional and presentational currency of the parent company and 
the Group. All amounts have been rounded to the nearest thousand, 
unless otherwise indicated. 
The financial statements have been prepared on a historical cost 
basis except for financial instruments which are measured at fair 
value as at the end of each reporting period, as explained in the 
accounting policies below.
The preparation of financial statements in conformity with UK-
adopted international accounting standards requires the use of 
certain critical accounting estimates. It also requires management 
to exercise its judgement in the process of applying the Group’s 
accounting policies.
The Company has taken advantage of the exemption provided in 
section 408 of the Companies Act 2006 not to publish its individual 
income statement and related notes. The Company has not made 
any other comprehensive income and consequently has not 
presented a statement of comprehensive income for the year, 
the Company’s loss for the year is disclosed on page 100.
3.2 Going concern
Background and context
At the end of FY23, the Group noted that a material uncertainty 
existed over the going concern assumption due to a risk of 
breaching one or more bank facility covenants due to weakening 
profitability and reducing cash balances. 
A number of actions were taken to remedy this situation, including:
	•
Addressing the overstock position by negotiating with suppliers 
to cut inventory intake over the forthcoming financial years;
	•
Undertaking a further round of cost restructuring, following on 
from the restructuring executed in March 2023;
	•
Liquidating the vendor loan note held by the Group, which had 
arisen on the disposal of the Majestic Wine business in 2019; and
	•
Negotiating a new asset-backed lending facility (see below). 
During the first half of FY24, it became apparent that forecast 
performance remained too ambitious. For liquidity-planning 
purposes, a forecast scenario with no further key performance 
indicator improvements (of the type seen historically) was prepared. 
Performance in the second half of FY24 was broadly in line with 
this revised forecast and the Group ended the year with net cash 
excluding lease liabilities of £19.6m, around a £10m improvement 
from the previous year end, as well as a lower cost base and a more 
reliable liquidity baseline forecast. 
Credit facility
As stated above and as set out in more detail in note 31 Events after 
the balance sheet date, on 8 July 2024, the Group entered into a 
60-month senior secured revolving credit facility with PNC Bank, 
National Association, as administrative agent and lender for up to 
$60m of credit based on the inventory held by Nakedwines.com Inc, 
www.nakedwines.co.uk Ltd and Naked Wines Australia Pty Ltd. 
Significantly, this new facility includes: 
	•
a higher credit advance rate on the inventory base than under 
the Group’s previous credit facility; 
	•
removal of a minimum cash holding of $20m; and
	•
a single financial performance covenant, being a fixed charge 
cover ratio of greater than 1.2x, which is only tested if outstanding 
available liquidity (as defined in the facility terms) is less than 
$12m, known as a ‘springing covenant’ test.
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On completion of this agreement with PNC Bank, the Group’s 
commitments and obligations under its previous senior secured 
credit facility with Silicon Valley Bank, a division of First Citizens 
Bank and Trust Company, fell away. The Group met all its credit 
facility covenant requirements in the current financial year and 
subsequent to the year end, under the previous facility, up until the 
date of the refinancing. 
Base case forecast 
In assessing the appropriateness of the going concern assumption, 
the Board has considered (i) the cash requirements of the business 
to pursue its intended strategy, (ii) the funding available to the 
Group from existing cash reserves and its credit facility, (iii) the 
level of security to be held against Angel fund balances and (iv) 
potential variations in the cash requirements of the Group including 
taking into account a severe but plausible downside scenario that 
appropriately reflects Naked’s recent trading and the current 
macroeconomic outlook. 
The Directors have prepared a series of cash flow scenarios 
extending for a period of at least 12 months from the date of 
the approval of these financial statements (“the going concern 
assessment period”) to assess the liquidity of the Group. 
A base case forecast was prepared in which trading KPIs in the 
trading markets were kept flat versus recent performance or, for 
certain recent initiatives, forecast at rates observed from recent 
testing programmes. Contracted warehouse savings were included, 
as were G&A savings from the initiatives undertaken during the 
year along with the assumption of 50% of maximum variable 
bonus payout. Inventory purchasing was assumed at the higher 
of committed amounts or levels to sustain target inventory levels. 
Under this scenario, the Group has sufficient liquidity to meet 
its new credit facility liquidity requirement in the going concern 
assessment period, meaning that the fixed charge cover ratio 
covenant would not need to be tested, although it would meet the 
requirement of greater than 1.2x were this covenant required  
to be tested.
Severe but plausible downside and reverse stress test
The Directors have then prepared a severe but plausible downside 
scenario incorporating a number of sensitivities and also 
incorporating available mitigating actions. 
Sales performance driver:
	•
A 6% decline in revenue per Angel/ Wine Genie customer (a key 
driver of Repeat Customer sales) versus the base case forecast 
described above, also corresponding to a 6% reduction in this 
measure year-on-year and a 5 to 7% (depending on market) 
reduction in new customer traffic.
Costs saving reduction:
	•
A £0.8m per annum reduction in cost savings assumed for new 
warehouse and distribution contracts and a £0.8m overspend on 
targeted G&A savings.
Cost mitigation:
	•
Removal of non-commercial return “R&D” spend in New Customer 
investment from the fourth quarter of FY25, saving £0.25m in FY25 
and a further £0.4m over the remainder of the going concern 
assessment period with a total saving of £0.75m in FY26; 
	•
A reduction in New Customer investment advertising spend by 
10% from the fourth quarter of FY25, saving an annualised sum of 
approximately £2.5m (on the basis that such lower revenues per 
Angel would trigger reductions in New Customer investment to 
maintain the economic rationale to invest), which was assumed to 
reduce new customer numbers at the current average cost per 
new customer; and
	•
Reduction to £nil in assumed variable compensation payout.
Working capital mitigation:
	•
Reduction in future inventory intake to reflect the lower demand 
outlook beginning in the first quarter of FY26, taking into account 
the current levels of inventory commitments for those periods. 
Furthermore, this scenario included the latest available trading 
for the first four periods of FY25 and the number of Angels and the 
actual closing balance sheet position at that date.
The net impact of this severe but plausible downside scenario is 
that the Group would maintain more than £11m of headroom in the 
going concern assessment period versus the springing covenant 
test requirement of $12m (around £9.6m) of outstanding available 
liquidity. This forecast also shows that Naked meets its fixed charge 
cover ratio covenant across the going concern assessment period, 
although consistent with the above, the level of liquidity does not 
lead to this covenant being tested in the assessment period. 
The Directors believe this also provides adequate headroom against 
any unexpected requirements to provide additional liquidity to 
trading partners should the need arise in that period.
A reverse stress test was also performed, deliberately engineered 
to identify the point at which the Group would fall below its facility-
defined liquidity covenant spring of $12m across the going concern 
assessment period. This reverse stress test shows that an additional 
6% reduction in revenue per Angel (beyond the 6% reduction already 
incorporated into the severe but plausible downside scenario noted 
above) would result in the Group not meeting its facility-defined 
covenant spring of $12m in that period. At this point the Group 
would also fail its fixed charge cover ratio covenant. The Board has 
determined that these assumptions do not result in a plausible 
downside scenario outcome.
Summary
After considering the forecasts, sensitivities and mitigating 
actions available and having regard to the risks, uncertainties and 
challenges in recent trading and the macroeconomic environment, 
in the modelled scenarios including the severe but plausible 
downside scenario, Naked Wines has sufficient liquidity to continue 
trading and to meet its minimum facility liquidity requirements, 
avoiding the need to formally assess its fixed charge cover ratio 
covenant commitment. The reverse stress test modelling has 
demonstrated that a revenue per Angel decline of 12%, resulting  
in a year-on-year total sales decline of 18% in FY25 is required  
before the Company fails to meet both its facility liquidity and fixed 
charge cover ratio commitments.
The Board believes that the flexibility afforded to it by its new 
financing arrangements and the other actions put in place during 
FY24 and subsequent to year end mean that the Directors have a 
reasonable expectation that the Group and Company will be able 
to operate within the level of their available liquidity, meet the fixed 
charge cover ratio covenant (if it were required to be tested), and 
meet their liabilities as they fall due for the forecast period. For 
these reasons, the Board considers it appropriate for the Group and 
the Company to adopt the going concern basis in preparing these 
financial statements.
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Notes to the financial statements 
continued
3 Accounting policies (continued)
3.3 Basis of consolidation
The consolidated financial statements include the financial 
statements of Naked Wines plc and entities controlled by the 
Company (its subsidiaries), Naked Wines plc has control over the 
Naked Wines plc Share Incentive Plan Trust and the Naked Wines 
Employee Benefit Trust, which have not been consolidated on the 
basis of materiality. Control is achieved where the Company has:
	• Power over the investee;
	• Is exposed, or has rights, to variable return from its involvement 
with the investee; and
	• Has the ability to use its power to affect its returns.
The Group reassesses whether or not it controls an investee if facts 
and circumstances indicate that there are changes to one or more 
of the three elements of control listed above.
The results of subsidiaries acquired or disposed of during the 
period are included in the consolidated Income statement from the 
effective date of acquisition or up to the effective date of disposal, 
as appropriate. 
Financial results for all subsidiaries are prepared for the same 
reporting period as the parent company and using consistent 
accounting policies.
All intra-Group transactions, balances, income and expenses are 
eliminated on consolidation.
3.4 Presentation of adjusted items
The Group’s income statement and segmental analysis separately 
identify trading results before certain adjusted items. The Directors 
believe that presentation of the Group’s results in this way is 
relevant to understanding the Group’s financial performance 
by providing additional useful information for shareholders on 
underlying trends and performance. Adjusted items are identified 
by virtue of their size, nature or incidence. This presentation is 
consistent with the way that financial performance is measured by 
management and reported to the Board and provides a meaningful 
analysis of the trading results of the Group. In determining whether 
an event or transaction should be adjusted for, management 
considers quantitative as well as qualitative factors such as the 
frequency or predictability of the item. Details of adjusted items 
can be found in note 7 Adjusted items.
3.5 Revenue
Revenue is recognised in accordance with IFRS 15 Revenue from 
Contracts with Customers as performance obligations are fulfilled 
to the extent that it is probable that the economic benefits will 
flow to the Group and the revenue can be reliably measured. Prior 
to a customer placing an order for wine, amounts received from 
Angels are recognised as a financial liability under the terms of IFRS 
9 Financial Instruments and are therefore not considered to be a 
contract liability in accordance with the requirements of IFRS 15 
Revenue from Contracts with Customers.
The transaction price is allocated upon delivery of the order placed.
Variable consideration, specific to the Group, that may be subject 
to refund and return is recognised when it is highly probable that 
a significant reversal in the amount of cumulative revenue will not 
occur when the related uncertainty is resolved. A provision is made 
on the basis of observed experience to adjust revenue for the 
element of sale which is still subject to performance uncertainty. 
Revenue is recognised when the customer obtains control of their 
purchase and there is reasonable certainty regarding the recovery 
of the consideration. Specific to the Group, the performance 
obligations of the Group are deemed to be fulfilled when our 
product is delivered to our customer or Angel, which is typically 
within one to three days following dispatch. The adjustment for 
unfulfilled contract income included within the Angel funds and 
other deferred income balance is disclosed in note 22 Angel 
funds and other deferred income.
The Group uses its accumulated historical experience to 
estimate the level of returns on a portfolio level using the 
expected value method. As an almost exclusively consumer-
facing business, the Group does not provide credit terms to 
the majority of its customers. 
No warranties or related obligations are offered.
Sale of goods
Revenue from the sale of goods represents the sale of principally 
wine and some spirits through the Group’s direct-to-consumer 
e-commerce channel. Other revenue represents revenue from 
stock optimisation activities.
Revenue comprises the fair value of consideration received or 
receivable for the sale of goods and services in the ordinary 
course of the Group’s activities. 
The Group does not offer payment terms and dispatches goods 
when funds have been received from customers through the 
Group’s direct-to-consumer e-commerce channel. Usual payment 
terms are sometimes offered to business-to-business customers 
as part of stock optimisation activities. However, the Group does 
not have any significant payment-term arrangements.
3.6 Cost of sales
Cost of sales comprise the cost of the product, primarily wine, 
along with associated dry goods and any allocated internal cost 
of production and processing, including excise duties, credit card 
processing charges and online selling teams’ costs.
Naked Wines generally trades with its suppliers on a simple 
purchase price agreement with no complex buying arrangements 
in place. Any supplier incentives, rebates and discounts are simple 
in nature and are recognised within cost of sales as they are earned. 
3.7 Fulfilment costs
Fulfilment costs comprise warehousing, transport costs, packaging 
and delivery costs of product to the customer.
3.8 Advertising costs
Advertising costs comprise the cost of media spend, partner spend, 
cost of inserts and other advertising and marketing spend related 
to the acquisition of new customers.
3.9 General and administrative costs
General and administrative costs principally comprise salaries 
and bonus costs for operating business segments, Group 
corporate functions, global support of technology and legal and 
professional costs and other support costs of global advertising 
and marketing functions.
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3.10 Software as a Service (SaaS)
SaaS arrangements are service contracts providing the Group with 
the right to access the cloud provider’s application software over 
the contract period. Costs incurred to configure or customise, and 
the ongoing fees to obtain access to the cloud provider’s application 
software, are recognised as operating expenses when the services 
are received. Where costs incurred for the development of software 
code enhances, modifies, or creates additional capability to existing 
on-premise systems as part of a SaaS implementation are readily 
identifiable and meet the definition of and recognition criteria for an 
intangible asset, these costs are recognised as intangible software 
assets and amortised over the useful life of the software on a 
straight-line basis. 
3.11 Finance costs and income
Finance costs comprise interest payable on borrowings including 
the amortisation of debt issuance costs, interest on lease liabilities 
and other finance costs as incurred. Finance income comprises 
interest receivable on funds invested and positive cash balances, 
cash balances and accrued income on the vendor loan note (see 
accounting policy note 3.24 Financial instruments). 
3.12 Share-based payments
From time to time, the Group operates equity-settled share-based 
compensation plans. The fair value of the employee services 
received in exchange for the grant of shares or options is recognised 
as an expense over the vesting period. The total amount to be 
expensed over the vesting period is determined by reference to the 
fair value of awards granted, including the impact of any non-market 
vesting conditions (e.g. profitability and sales growth targets). 
Non-market vesting conditions are included in assumptions about 
the number of beneficiaries of the awards that are expected to 
vest. At each balance sheet date, the Group revises its estimates of 
the number of shares or options and the expected number of the 
beneficiaries of the awards that are expected to vest and recognises 
the impact of the revision to original estimates, if any, in the income 
statement with a corresponding adjustment to equity.
3.13 Tax
Income tax on the profit or loss for the year comprises current 
and deferred tax. 
Current tax 
Current tax is recognised in the income statement. Current tax is 
the expected tax payable on the taxable income for the year, using 
tax rates enacted or substantively enacted at the reporting date, 
and any adjustment to tax payable in respect of previous years. 
Deferred tax 
Deferred tax is accounted for in respect of temporary differences 
between the carrying amount of assets and liabilities in the financial 
statements and the corresponding tax bases used in computation 
of taxable profit. Deferred tax is measured at the tax rates that 
are expected to apply in the periods in which the asset or liability is 
settled, based on tax rates (and tax laws) that have been enacted 
or substantively enacted at the balance sheet date. It is recognised 
in the income statement except when it relates to items credited or 
charged directly to other comprehensive income, in which case the 
deferred tax is also recognised in equity. 
Deferred tax assets are also recognised to the extent that it is 
probable that future taxable profit will be available against which 
the temporary difference can be utilised. Their carrying amount is 
reviewed at each balance sheet date on the same basis. Deferred 
tax assets and liabilities are offset when they relate to income taxes 
levied by the same taxation authority and when the Group intends 
to settle its current tax assets and liabilities on a net basis.
Deferred tax liabilities are recognised for all temporary differences, 
except where the deferred tax liability arises from the initial 
recognition of goodwill or an asset or liability in a transaction that 
is not a business combination and at the time of the transaction 
affects neither the accounting profit nor taxable profit or loss 
and in respect of taxable temporary differences associated with 
investments in subsidiaries where the timing of the reversal of the 
temporary differences can be controlled and it is probable that the 
temporary difference will not reverse in the foreseeable future.
3.14 Foreign currencies
Transactions in foreign currencies are translated at the exchange 
rate on the date of the transaction. Monetary assets and liabilities 
denominated in foreign currencies at the balance sheet date 
are translated at the exchange rate ruling at that date. Foreign 
exchange differences arising on translation are recognised in 
the income statement for the year.
The consolidated financial statements are presented in GBP which 
is the Group’s functional and presentational currency. Each entity 
in the Group determines its own functional currency. The functional 
currency of Naked Wines UK is GBP, the functional currency of 
Naked Wines US is USD and the functional currency of Naked Wines 
Australia is AUD. The income and expenses of overseas subsidiaries 
are translated at the average rate of exchange ruling during the 
year. The balance sheet of the overseas subsidiary undertaking is 
translated into GBP at the rate of exchange ruling at the balance 
sheet date. Exchange differences arising from the translation of 
overseas subsidiaries are reported in other comprehensive income 
within the Group statement of comprehensive income and are 
transferred to the Group’s currency translation reserve.
3.15 Business combinations and goodwill
Business combinations are accounted for using the acquisition 
method. Identifiable assets acquired and liabilities assumed in 
a business combination are measured at their fair values at the 
acquisition date. 
Goodwill arises when the fair value of the consideration for a 
business exceeds the fair value of the net assets acquired. Goodwill 
arising on acquisitions is capitalised and subject to impairment 
review, both annually and when there are indications that the 
carrying value may not be recoverable.
For the purpose of impairment testing, goodwill acquired in a 
business combination is allocated to cash generating units (CGUs) 
or groups of CGUs. Each unit or group of units to which the goodwill 
is allocated represents the lowest level within the entity at which 
the goodwill is monitored for internal management purposes.
The recoverable amounts of CGUs are determined based on 
the higher of value in use and fair value less cost of disposal. In 
assessing value in use, the estimated pre-tax future cash flows are 
discounted to their present value using a pre-tax discount rate that 
reflects current market assessments of the time value of money 
and the risks specific to the business. 
If the recoverable amount of an asset or CGU is estimated to be 
less than its carrying amount, the carrying amount of the asset (or 
CGU) is reduced to its recoverable amount with the impairment loss 
being recognised in the income statement. Impairment losses are 
allocated first to goodwill and subsequently to other non-current 
assets, pro-rata to their carrying value, but with no asset being 
impaired to below its net recoverable amount. 
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Notes to the financial statements 
continued
3 Accounting policies (continued)
Where an impairment loss subsequently reverses, the carrying 
amount of the asset or CGU is increased to the revised estimate 
of its recoverable amount, but so that the increased carrying 
amount does not exceed the carrying amount that would have 
been determined had no impairment loss been recognised for the 
asset (or CGU) in prior years. A reversal of an impairment loss is 
recognised immediately in the income statement. The Group does 
not reverse impairment losses previously recognised on goodwill.
Acquisition-related costs are recognised in the income statement 
as incurred. 
3.16 Other intangible assets
Other intangible assets are stated at cost less accumulated 
amortisation and any impairment losses.
Amortisation is charged to administrative expenses in the income 
statement on a straight-line basis over the estimated useful lives 
of each asset. The estimated useful lives are as follows:
Customer list and relationships
6 years
Brand
8 years
Software
2-5 years
Facilities and trademarks
8 years
Customer lists and relationships arose only on acquisition of the 
Naked business. Brands arose on both the acquisition of the Naked 
business and subsequent brand and trademark purchases. 
3.17 Impairment reviews
Impairment reviews in respect of goodwill are performed at 
least annually and furthermore, when there are indicators of 
impairment. Impairment reviews in respect of other intangible 
assets and tangible assets are performed when there are indicators 
of impairment. Examples of indicators of impairment include 
a significant planned restructuring, a major change in market 
conditions or technology, expectations of future operating losses 
or a significant reduction in cash flows. See note 17 Impairment 
for further explanation of the basis of impairment testing.
3.18 Property, plant and equipment and right-of-use assets
Property, plant and equipment are stated at cost less accumulated 
depreciation and any accumulated impairment losses. The right-of-
use assets comprise the initial measurement of the corresponding 
lease liability, lease incentives received, lease payments made at or 
before the commencement date and any initial direct costs. They 
are subsequently measured at cost less accumulated depreciation 
and impairment losses.
Depreciation is charged to the income statement on a straight-line 
basis to write the cost of an asset down to its residual value over the 
estimated useful lives of each asset. The estimated useful lives are 
as follows:
Leasehold properties
The term of the lease
Leasehold improvements
The term of the lease
Equipment, fittings and vehicles
3–10 years
Depreciation methods, useful lives and residual values are reviewed 
at each balance sheet date.
3.19 Inventories
Inventories are stated at the lower of cost and net realisable 
value. Cost is determined on a first in, first out basis and includes 
expenditure incurred in acquiring the inventories, production or 
conversion costs and other costs in bringing them to their existing 
location and condition, less any rebates and discounts. 
Provisions
Provisions are made for obsolete, slow-moving or discontinued 
stock and for stock losses where net realisable value is estimated 
to be less than recorded historic cost.
Work in progress
Work in progress comprises grapes, bulk wines, bottling supplies 
and other direct costs and related winemaking overheads.
Inventory staged payments to winemakers 
These are advanced payments to winemakers where Naked has 
committed to purchase assets in the future, but does not yet 
have unambiguous control of the assets and they remain with 
the winemaker at the balance sheet date.
3.20 Angel funds and other deferred income
Amounts received by the Group from Angels are initially reported as 
a financial liability in the balance sheet. These funds are recognised 
as revenue in the period when Angels use the funds to buy wine and 
delivery of goods is made. The terms and conditions of the Angel 
contributions were amended on 8 March 2024. Contributions for 
newly-acquired Angels can be refunded in either wine or cash at the 
discretion of the Company. Going forward, these amounts will be 
disclosed as deferred income under IFRS 15 rather than Angel funds. 
See note 22 Angel funds and other deferred income for a fuller 
explanation of the nature of the sums received from our Angels 
and the rights and obligations the Group assumes in respect of 
these amounts.
3.21 Provisions
A provision is made when there is a present legal or constructive 
obligation as a result of a past event, for which it is probable that an 
outflow of economic benefit will be required to settle the obligation 
and where the amount of the obligation can be reliably measured. 
Provisions are discounted for the time value of money when the 
effect is material.
3.22 Leases
Group as lessee
The Group assesses whether a contract is or contains a lease at 
inception of the contract. The Group recognises a right-of-use 
asset and a corresponding lease liability with respect to all lease 
arrangements in which it is the lessee, except for short-term leases 
(defined as leases with a lease term of 12 months or less) and leases 
of low-value assets (defined as leases of a value of less than the 
equivalent of $5,000). For these leases, the Group recognises the 
lease payments as an operating expense on a straight-line basis 
over the term of the lease unless another systematic basis is more 
representative of the time pattern in which economic benefits 
from the leased assets are consumed. The lease liability is initially 
measured at the present value of the lease payments that are 
not paid at the commencement date, discounted by the Group’s 
incremental borrowing rate. If no rate is available, the Group will 
use the rate implicit in the lease.
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Lease payments included in the measurement of the lease liability 
comprise fixed lease payments (including in substance fixed 
payments), less any lease incentives.
The lease liability is presented as a separate line in the consolidated 
balance sheet. 
The lease liability is subsequently measured by increasing the 
carrying amount to reflect interest on the lease liability (using the 
effective interest method) and by reducing the carrying amount 
to reflect the lease payments made.
The Group remeasures the lease liability (and makes a corresponding 
adjustment to the related right-of-use asset) whenever:
	• The lease term has changed or there is a change in the 
assessment of exercise of a purchase option, in which case the 
lease liability is remeasured by discounting the revised lease 
payments using a revised discount rate; or
	• A lease contract is modified and the lease modification is not 
accounted for as a separate lease, in which case the lease liability 
is remeasured by discounting the revised lease payments using a 
revised discount rate.
Right-of-use assets are depreciated over the shorter of the lease 
term and useful life of the underlying asset. The depreciation starts 
at the commencement date of the lease. The Group does not have 
any leases that include purchase options or transfer ownership of 
the underlying asset.
The right-of-use assets are presented as a separate line in the 
consolidated balance sheet.
Variable rents that do not depend on an index or rate are not 
included in the measurement of the lease liability and the right-
of-use asset. The related payments are recognised as an expense 
in the period in which the event or condition that triggers those 
payments occurs and are included in the consolidated income 
statement.
For short-term leases (lease term of 12 months or less) and leases of 
low-value assets, the Group has opted to recognise a lease expense 
on a straight-line basis as permitted by IFRS 16 Leases. This expense 
is presented within administrative expenses in the consolidated 
income statement.
As a practical expedient, IFRS 16 Leases permits a lessee not to 
separate non-lease components and instead account for any lease 
and associated non-lease components as a single arrangement. 
The Group has not used this practical expedient.
3.23 Pensions
The Group contributes to a number of defined contribution pension 
plans in respect of its employees. The contributions are charged as 
an expense as they fall due. Any contributions unpaid at the balance 
sheet date are included as an accrual at that date. The Group has no 
further payment obligations once the contributions have been paid.
3.24 Financial instruments
Financial assets and financial liabilities are recognised on the 
Group’s balance sheet when the Group becomes a party to the 
contractual provisions of the instrument.
Trade and other receivables 
Trade and other receivables are initially measured at fair value and 
subsequently measured at amortised cost adjusted for any loss 
allowance. Any provision for impairment is established based on 
an expected loss model.
The vendor loan note was initially measured at fair value and 
subsequently measured at amortised cost less any provision for 
impairment. Any provision for impairment is established based on 
an expected loss model and any losses incurred are recognised in 
the income statement. 
Cash and cash equivalents 
Cash and cash equivalents comprise cash at bank and in hand and 
short-term deposits, with original maturities at inception of less 
than 90 days. For the purpose of the cash flow statement, cash 
and cash equivalents comprise cash at bank and in hand, short-
term deposits with an original maturity of three months or less 
held for the purpose of meeting short-term cash commitments 
and bank overdrafts. 
Financial liabilities and equity 
Financial liabilities and equity instruments issued by the Group 
are classified according to the substance of the contractual 
arrangements entered into and the definitions of a financial liability 
and an equity instrument. An equity instrument is any contract 
that evidences a residual interest in the assets of the Group after 
deducting all of its liabilities. The accounting policies adopted for 
specific financial liabilities and equity instruments are set out below. 
Trade and other payables are initially recorded at fair value and 
subsequently measured at amortised cost. 
Equity instruments issued by the Group are recorded at the amount 
of the proceeds received, net of directly attributable issue costs. 
Derivative financial instruments
The Group uses derivative financial instruments to hedge its 
exposure to foreign currency fluctuations arising from operational 
activities. These instruments are primarily foreign exchange 
forward contracts. The Group does not hold or issue derivative 
financial instruments for speculative purposes. 
Derivative financial instruments are initially measured at fair 
value on the contract date and are remeasured at fair value at 
subsequent reporting dates. For derivative financial instruments 
not designated as a hedge, the gain or loss on remeasurement to 
fair value is immediately recognised in the income statement. 
There were no derivatives accounted for using hedge accounting 
during the year.
3.25 Commitments
Off-balance sheet commitments include securing wine the Group 
sells to its customers, warehousing facilities, delivery services, 
logistics, bottling services and other contractual obligations. 
69
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Financials
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Strategic report

Notes to the financial statements 
continued
4 Critical accounting policies, estimates and 
judgements 
Estimates and assumptions underlying the preparation of the 
financial statements are reviewed on an ongoing basis. Revisions 
to accounting estimates are recognised in the period in which the 
estimate is revised if the revision affects only that period, or in the 
period of revision and future periods if the revision affects both 
currents and future periods.
Critical accounting judgements
Going concern
In concluding on the going concern basis of the financial 
statements, the Directors have made a number of judgments as set 
out in accounting policy note 3.2 Going concern. The Directors draw 
attention to the critical nature of these estimates and judgements in 
the preparation of these financial statements.
Classification of adjusted items
A number of judgements are made in the presentation of costs and 
income as adjusted items in the Annual Report and Accounts. The 
factors considered in making these judgements are set out fully 
in accounting policy note 3.4 Presentation of adjusted items.
Key sources of estimation uncertainty
Inventory provision
During the course of the year, the Directors critically re-evaluated 
expected future business trading performance, especially in 
respect of the Group’s US business unit. As part of this analysis, 
the Directors challenged the assumptions regarding the amount 
of US inventory on hand which could reasonably be expected to be 
sold through usual trading channels for more than cost and before 
effective commercial expiry of the inventory. 
As a result of this analysis, a provision of £6.7m was recorded as 
an adjusted item in the Annual Report and Accounts against US 
business unit inventory. On the basis of the forecast prepared for 
the evaluation of going concern of the Company, and in concert 
with activity undertaken during the year to reduce future inventory 
intake, the Directors anticipate that the remaining cost of inventory 
held at the balance sheet date will be profitably realised.
A number of critical judgements have been made in the calculation 
of the US segment inventory provision analysis including: 
	• estimates of future trading activity and utilisation of inventory 
on hand;
	• estimates of the likely use before expiry of wine approaching 
the end of its prime marketing life;
	• realisable value of bulk wine in the open market, and
	• cannibalisation and absorption of wine volumes across the 
Naked range.
For both bulk and cased wine inventory in the US, the full range of 
reasonably possible outcomes in the next financial year is inherently 
difficult to calculate as it is dependent on key assumptions 
such as future expected sales of wine and sales proceeds. The 
Directors highlight therefore it is possible that outcomes within the 
next financial year may differ from their estimates, and that the 
magnitude of the inventory provision in the Group’s US business 
unit could materially change in the next financial year. Two relevant 
sensitivities that are readily quantifiable are the expected proceeds 
from the disposal of bulk inventory in hand not used in planned 
wine production and the possible value of further cased good 
inventory provision required following a change in future sales 
versus expectation. Management have prepared their estimates 
of these sensitivities based on expected disposal of necessary 
volumes through secondary market channels, recent experience of 
realisation values for wine disposed of on the secondary market and 
recent forecast sales run rates.
Bulk wine (provision of £7.6m) disposal assumptions: If management 
are not able to realise expected proceeds for bulk wine reaching 
commercial expiry in the next 24 months, an additional £0.9m 
of inventory would be written off. Additionally, there is a further 
£5.8m of remaining bulk wine at the balance sheet date which is 
considered to be most at risk.  This wine is expiring after more 
than 24 months and is currently expected to be used in future wine 
projects.  However, if this assumption proves to be inaccurate, then 
the Company anticipates that it would dispose of this wine on the 
secondary market.  For every 10% of this bulk wine disposed of in 
this manner, and for which the Company could achieve expected 
disposal proceeds, a further £0.4m increase in provision would be 
required.
Cased wine (provision of £4.9m) sales volume sensitivity: Assuming 
that the Group is able to continue to realise secondary market 
proceeds similar to recent experience for wine and assuming an 
average cost of good of these bottles, then a 1% adverse movement 
in future expected sales of wine forecast to be sold in the 36 months 
following the balance sheet date results in an additional £0.5m 
inventory write-down.
Other sources of estimation uncertainty
Goodwill and other non-current assets carrying value
The Group assesses at the end of each reporting period whether 
indicators of impairment exist and, if such indicators are identified, 
the Group calculates the net recoverable amount of each asset. For 
goodwill, net recoverable amount is evaluated at least annually, or 
more frequently if indicators of impairment are identified. 
Determining whether goodwill and other non-current assets are 
impaired requires an estimation of the recoverable amount of the 
CGU to which the goodwill and other non-current assets have been 
allocated, measured at the higher of value in use and fair value less 
cost of disposal. 
Management is required to make judgements regarding the timing 
and amount of future cash flows applicable to the CGU, based on 
current budgets and forecasts and then into perpetuity, taking 
into account growth rates and expected changes to sales and 
operating costs as well as future maintenance CAPEX requirements 
and working capital cash flows. Management is also required to 
make judgements regarding the appropriate discount rate to use, 
reflecting current market assessments of the time value of money 
and the risks specific to the CGU.
During the first half of the year, future trading expectations, in 
particular with respect to the Group’s US trading segment, were 
revised downwards to re-align previously anticipated growth in 
key performance metrics with more recently observed stable 
period-on-period KPIs, most relevantly revenue per Angel and the 
rate of Angel attrition. Revision to future trading forecasts resulted 
in a reduction of the value in use calculation used to evaluate the 
carrying value of goodwill and other non-current assets. The 
impairment test undertaken at the half year resulted in a full 
impairment of goodwill and other intangible assets in the US and a 
further impairment in Australia as a result of an extension of a right-
of-use asset.
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Management highlight the assumptions used to determine the 
value in use of the CGU, as set out above, as sources of estimate 
uncertainty with regard to the remaining carrying value of 
goodwill allocated to the UK business however, management have 
determined that any plausible change in these assumptions would 
not lead to a material impairment (see note 17 Impairment for 
further details).
At the half year, management deemed the measurement of the 
value in use of CGUs as a key source of estimate uncertainty 
however, due to the impairment of the remaining goodwill and other 
intangible assets in the US at that time and the conclusions on the 
UK business discussed above, at the year end, the measurement of 
recoverable amounts was not deemed a significant estimate.
Deferred tax asset recognition
The Group has recognised £3.4m of deferred tax assets at the 
balance sheet date after consideration of their recoverability 
against future profits. The Directors note that expected 
recoverability is based on estimate of future profitability and, 
should trading expectations move adversely in the future, there is 
a risk that the value of deferred tax assets expected to be utilised 
will decrease.
In the process of applying the Group’s accounting policies, the 
Directors consider there are no further sources of estimation 
uncertainty that have a significant risk of causing a material 
adjustment to the carrying abouts of assets and liabilities 
within the next financial year
5 Revenue
Revenue represents the total amount receivable for the sale of 
goods and services sold in the ordinary course of business, net 
of discounts and excluding sales taxes. Other revenue represents 
revenue from stock optimisation activities. See accounting policy 
note 3.5 Revenue.
All revenue is recognised at a single point in time when it is probable 
that the economic benefits will flow to the Group and the revenue 
can be reliably measured. Specific to the Group, the performance 
obligations of the Group are deemed to be fulfilled when the product 
is delivered to our customer or Angel, typically within one to three 
days following dispatch, which is when the customer obtains control 
of their purchase and there is reasonable certainty regarding the 
recovery of the consideration. 
6 Segmental reporting
IFRS 8 Operating segments requires operating segments to be 
determined based on the Group’s internal reporting to the Chief 
Operating Decision Maker (CODM). The Board has determined 
that the Executive Directors of the Company are the CODM of the 
business. This is on the basis that they have primary responsibility 
for the allocation of resources between segments and the 
assessment of performance of the segments. In line with the 
information presented to the Executive Directors of the Company, 
the Group presents its segmental analysis based on the three 
geographic locations in which the Group operates.
Performance of these operating segments is assessed on revenue 
and adjusted EBIT (being operating profit excluding any adjusted 
items), as well as analysing the business between new customer, 
repeat customer and other lines of business.
These are the financial performance measures that are reported 
to the CODM, along with other operational performance measures, 
and are considered to be useful measures of the underlying trading 
performance of the segments. Adjusted items are allocated in 
accordance with how they are reported to the CODM.
The table below sets out the basis on which the performance of the 
business is presented to the CODM. The CODM considers that, as a 
single route to market and solely consumer-facing business in three 
geographically and economically diverse locations, the business 
comprises three operating segments. The Group reports revenue 
from external customers as a single product group, principally wine 
and some spirits. 
Unallocated assets include goodwill and other intangible assets held 
by holding companies and unallocated impairment charges relate 
to impairments recorded against these assets. These assets are 
unallocated for the purpose of the segmental disclosures as these 
are not included in the assets and liabilities reported to the CODM 
for each operating segment. For the purposes of the geographical 
analysis, these assets are allocated to the UK as the assets arose as 
a result of an acquisition by a UK holding company. For impairment 
analysis, these assets are allocated to the relevant CGU (see note 17 
Impairment for further details).
Costs relating to global Group functions are not allocated to the 
operating segments for the purposes of assessing segmental 
performance and consequently global costs are presented 
separately. This is consistent with the presentation of those 
functions to the CODM.
Revenues are attributed to the countries from which they are 
earned. The Group is not reliant on a major customer or group 
of customers.
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Notes to the financial statements 
continued
6 Segmental reporting (continued)
52 weeks ended 1 April 2024
Naked Wines
US
£’000
Naked Wines
UK
£’000
Naked Wines 
Australia
£’000
Unallocated 
£’000
Total
£’000 
Revenue
131,133
124,411
34,868
–
290,412
Revenue associated with the US inventory impairment
(1,899)
–
–
–
(1,899)
Total adjusted revenue1
129,234
124,411
34,868
–
288,513
Analysed as:
 
 
 
 
 
New Customer sales
14,213
6,312
3,109
–
23,634
Repeat Customer sales
114,196
118,099
31,759
–
264,054
Other revenue
825
–
–
–
825
Total adjusted revenue1
129,234
124,411
34,868
–
288,513
Investment in New Customers
(14,456)
(5,822)
(2,992)
–
(23,270)
Repeat Customer contribution 
36,735
20,678
7,843
–
65,256
Other contribution
(743)
–
–
–
(743)
Total contribution after advertising costs2
21,536
14,856
4,851
–
41,243
General and administrative costs3
(11,351)
(6,311)
(3,093)
(15,514)
(36,269)
Adjusted EBIT
10,185
8,545
1,758
(15,514)
4,974
Adjusted items (see note 7):
Right-sizing of US inventory
(5,419)
–
–
–
(5,419)
Impairment of non-current assets
(19)
–
(696)
(9,162)
(9,877)
Other adjusted items
(259)
(424)
(307)
(519)
(1,509)
Operating profit/(loss)
4,488
8,121
755
(25,195)
(11,831)
Finance costs
(3,249)
(39)
(69)
(2)
(3,359)
Finance income
475
–
–
947
1,422
Loss on early redemption of the vendor loan note
–
–
–
(2,559)
(2,559)
Profit/(loss) before tax
1,714
8,082
686
(26,809)
(16,327)
Tax
(2,116)
(1,120)
(364)
(916)
(4,516)
(Loss)/profit for the year
(402)
6,962
322
(27,725)
(20,843)
Depreciation
2,472
236
108
57
2,873
Amortisation
–
–
–
100
100
Impairment
19
–
696
9,162
9,877
Total assets
121,701
49,895
21,808
8,328
201,732
Total liabilities
65,379
45,233
11,537
2,816
124,965
Capital expenditure
986
136
14
–
1,136
52 weeks ended 1 April 2024
US
£’000
UK
£’000
Australia
£’000
Total
£’000
Geographical analysis
Revenue
131,133
124,411
34,868
290,412
Non-current assets excluding deferred tax assets
4,483
6,638
–
11,121
1.	 Total adjusted revenue is calculated as revenue excluding revenue associated with the right-sizing of US inventory as analysed in note 7 Adjusted items.
2.	 Contribution after advertising costs is calculated as gross profit (£55.0m), less advertising costs (£19.0m), excluding transactions associated with the right-sizing of US inventory included in 
contribution (£5.2m) and cancellation of winemaker contracts in Australia (reported within restructuring costs) (£0.2m) (details in note 7 Adjusted items).
3.	 Refer to the table on page 112 for a reconciliation of G&A costs to those reported in the income statement.
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53 weeks ended 3 April 2023
Naked Wines
US
£’000
Naked Wines
UK
£’000
Naked Wines 
Australia
£’000
Unallocated 
£’000
Total
£’000 
Revenue
171,035
137,192
45,818
–
354,045
Revenue associated with the US inventory impairment
(3,110)
–
–
–
(3,110)
Total adjusted revenue1
167,925
137,192
45,818
–
350,935
Analysed as:
New Customer sales
17,180
6,400
3,312
–
26,892
Repeat Customer sales
147,448
130,792
42,506
–
320,746
Other revenue
3,297
–
–
–
3,297
Total adjusted revenue1
167,925
137,192
45,818
–
350,935
Investment in New Customers
(15,057)
(3,417)
(2,937)
–
(21,411)
Repeat Customer contribution 
50,314
24,990
11,196
–
86,500
Other contribution
255
–
–
–
255
Total contribution after advertising costs2
35,512
21,573
8,259
–
65,344
General and administrative costs3
(12,830)
(6,896)
(3,561)
(24,692)
(47,979)
Adjusted EBIT
22,682
14,677
4,698
(24,692)
17,365
Adjusted items (see note 7):
Non-cash items relating to acquisitions
–
–
–
(1,293)
(1,293)
Right-sizing of US inventory
(13,964)
–
–
–
(13,964)
Impairment of non-current assets
–
–
–
(18,183)
(18,183)
Profit on disposal of asset classified as held for sale
–
–
–
4,814
4,814
Other adjusted items
–
–
–
(2,997)
(2,997)
Operating profit/(loss)
8,718
14,677
4,698
(42,351)
(14,258)
Finance costs
(2,155)
(36)
(24)
(2)
(2,217)
Finance income
342
–
–
1,113
1,455
Profit/(loss) before tax
6,905
14,641
4,674
(41,240)
(15,020)
Tax
(2,275)
(1,482)
(1,396)
2,760
(2,393)
Profit/(loss) for the year
4,630
13,159
3,278
(38,480)
(17,413)
Depreciation
1,897
353
225
38
2,513
Amortisation
1
–
–
1,785
1,786
Impairment
–
–
–
18,183
18,183
Total assets
146,629
47,626
23,139
34,494
251,888
Total liabilities
93,275
41,127
13,731
5,077
153,210
Capital expenditure
1,453
–
 25
–
1,478
53 weeks ended 3 April 2023
US
£’000
UK
£’000
Australia
£’000
Total
£’000
Geographical analysis
Revenue
171,035
137,192
45,818
354,045
Non-current assets excluding deferred tax assets 
and vendor loan note
7,710
15,359
–
23,069
1.	 Total adjusted revenue is calculated as revenue excluding revenue associated with the right-sizing of US inventory as analysed in note 7 Adjusted items.
2.	 Contribution after advertising costs is calculated as gross profit (£69.9m), less advertising costs (£17.7m), excluding transactions associated with the right-sizing of US inventory included in 
contribution (£13.1m) (details in note 7 Adjusted items).
3.	 Refer to the table on page 112 for a reconciliation of G&A costs to those reported in the income statement.
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Strategic report

Notes to the financial statements 
continued
7 Adjusted items
The Directors believe that adjusted EBIT provides additional useful information for shareholders on trends and performance. These 
measures are used for performance analysis. Adjusted EBIT is not defined by IFRS and therefore may not be directly comparable with 
other companies’ adjusted profit measures. It is not intended to be a substitute for, or superior to, IFRS measurements of profit. 
The Directors draw attention to the costs associated with the ongoing restructuring of the business and, in particular, the inventory 
provision and staff and other administrative restructuring charges incurred in both the current and previous financial year. Management 
does not expect to report any further inventory provision charges of a similar nature in future periods.
The adjustments made to reported loss before tax are:
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
(a) Non-cash charges relating to acquisitions – amortisation of acquired intangibles
–
(1,293)
Net movement in US inventory provision
(2,357)
(10,254)
US cancellation of winemaker contracts
–
(527)
Loss on the disposal of US inventory – contribution loss1
(2,819)
(2,360)
Right-sizing of US inventory included in contribution
 
(5,176)
(13,141)
Disposal of US inventory – charitable donations
–
(823)
Bad debt expense
(243)
–
(b) Right-sizing of US inventory
 
(5,419)
(13,964)
(c) Impairment of non-current assets
(9,877)
(18,183)
(d) Profit on disposal of asset classified as held for sale
–
4,814
Restructuring costs
(1,433)
(1,522)
Software as a Service costs incurred in the implementation of new ERP platform
(57)
(2,347)
Legal settlement for Payment card Interchange fees
–
740
Fair value movement on foreign exchange contracts and associated unrealised 
foreign currency inventory
(19)
132
(e) Other adjusted items
 
(1,509)
(2,997)
Total adjusted items
 
(16,805)
(31,623)
1.	 Contribution loss analysed as sales of £1.9m (FY23: £3.1m) less cost of goods sold of £4.7m (FY23: £5.5m) resulting in a net contribution loss of £2.8m (FY23: loss of £2.4m).
(a) Amortisation of acquired intangibles
These items reflect costs of customer acquisition from prior to the purchase of the Naked Wines business. In order to reflect the cost of 
current new customer acquisition in its adjusted EBIT, the Group includes the expenses of all ongoing customer acquisitions in its adjusted 
profit measures but removes the amortisation cost of those customers acquired before acquisition by Naked Wines plc. These acquired 
assets were fully amortised as at the end of the previous financial year and do not appear in the income statement for the 52 weeks ended 1 
April 2024.
(b) Right-sizing of US inventory 
As a result of management’s US inventory right-sizing exercise strategy commencing in the prior financial year, the Group recorded a net 
charge of £5.2m in the 52 weeks ended 1 April 2024 (FY23: charge of £13.1m), reflecting the release and utilisation of the inventory provision 
created in the prior financial year and a contribution loss where inventory that was provided against, has been sold on the secondary market 
as part this right-sizing exercise for less than historic cost of goods.
The Group also recognised a £0.2m write-off of a trade receivable relating to a bulk wine customer.
In the previous financial year, management considered these provisions and charges to be one-off in nature as amounts relate to purchases 
made on the basis of continued expected growth following the COVID pandemic and based on the Group’s previous strategy of customer 
acquisition. As a result of the strategic shift from customer acquisition to short-term profitability and cash generation, this charge forms 
part of the one-off exercise undertaken in the year to better align purchasing and inventory management going forwards, while still 
ensuring the Group holds sufficient inventory to meet customer demand. 
Management has concluded it is appropriate to include the provision and write-off within adjusted items to provide a more consistent 
basis with the comparative adjusted EBIT APM.
(c) Impairment of non-current assets
The Group has recognised impairments to non-current assets of £9.9m (FY23: £18.2m). Refer to note 17 Impairment for details.
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(d) Profit on disposal of asset classified as held for sale 
In the previous financial year, the sale of the asset classified as held for sale was completed. The profit arising on the sale is the difference 
between the proceeds of £5.85m less commissions and costs of £0.23m and the carrying value of the asset of £0.81m. 
(e) Other adjusted items
Restructuring costs
The Group undertook a restructuring programme seeking to generate improved efficiency and reduce costs. Following this review, one-off 
termination payments and associated costs were incurred in all three markets. 
Software as a Service cost
During the previous and current financial year, the Group incurred upfront configuration and implementation costs relating to the 
development of a new ERP system. As material non-recurring expenditure, these costs have been disclosed as an adjusted item. 
Legal settlement in relation to Payment card Interchange fees
In the previous financial year, Naked Wines was part of a class action group that brought proceedings against Visa and Mastercard for 
engaging in anti-competitive conduct in relation to arrangements for setting and implementing multilateral Payment card interchange fees. 
This amount was net of costs and was in full and final settlement of the claim.
Fair value movement on foreign exchange contracts and associated unrealised foreign currency inventory
The Group commits in advance to buying foreign currency to purchase wine to mitigate exchange rate fluctuations. UK-adopted 
international accounting standards require us to mark the value of these contracts to market at each balance sheet date. As this may 
materially fluctuate, we adjust this, and associated foreign currency inventory revaluation, so as to better reflect our trading profitability.
8 Operating loss
Operating loss for the year has been arrived at after charging/(crediting):
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Depreciation of property, plant and equipment
1,050
987
Amortisation of intangible fixed assets
100
1,786
Depreciation of right-of-use assets
1,823
1,526
Impairment of non-current assets
9,877
18,183
Loss on disposal of fixed assets
253
327
Net gain arising on early termination of the right-of-use assets and associated lease liability
(444)
–
Inventory write-downs
5,558
5,310
Fair value of forward contracts
(13)
109
Net currency exchange gains
(705)
(528)
Expenses on short-term and low-value leases
2
2
Auditor’s remuneration1
Fees payable to the Company’s auditor and their associates for the audit of the Company’s annual accounts
1,189
160
Fees payable for the audit of the Company’s subsidiaries
85
1,111
Total audit fees
1,274
1,271
Audit-related assurance services
156
65
Total non-audit fees
156
65
Total fees paid to the Company’s auditor
1,430
1,336
1.	 There was a change in the Group’s auditor at the beginning of the current financial year from Deloitte LLP to KPMG LLP. The auditor’s remuneration for the 53 weeks ended 3 April 2023 was in 
respect of Deloitte LLP and the current year’s remuneration is in respect of KPMG LLP.
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Strategic report

Notes to the financial statements 
continued
9 Staff costs
The average number of employees (including Directors) during the year was as follows:
52 weeks ended
1 April 2024
number
53 weeks ended
3 April 2023
number
Administrative and distribution
232
289
Sales
158
194
 
390
483
Their aggregate remuneration comprised:
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Wages and salaries
23,369
27,999
Social security costs
2,153
2,457
Contributions to defined contribution pension plans
921
866
Share-based payment charges
365
1,604
 
26,808
32,926
The total emoluments of key management personnel (including Directors) comprised:
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 20231
£’000
Salary and benefits
1,169
1,273
Severance payments
348
–
Compensation for loss of office
–
371
Bonus earned in the year
–
163
Payments in lieu of pension contributions to money purchase schemes and contributions to money 
purchase scheme
41
29
Emoluments before share-based payment charges
1,558
1,836
Share-based payment (credits)/charges
(230)
326
 
1,328
2,162
1. 	 The prior year comparatives have been revised to include the following amounts related to Directors: salary and benefits of £785,000, compensation for loss of office of £371,000, bonus earned 
in the year of £26,000 and payments in lieu of pension contributions to money purchase schemes and contributions to money purchase schemes of £17,000, which had previously been excluded 
from this disclosure.
Directors’ emoluments comprised:
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Salary and benefits
843
785
Severance payments
318
–
Compensation for loss of office
–
371
Bonus earned in the year
–
26
Payments in lieu of pension contributions to money purchase schemes and contributions to money 
purchase scheme
19
17
Emoluments before gains on the exercise of share options
1,180
1.199
Gains on the exercise of share options1
–
2
 
1,180
1,201
1. 	 The comparatives have been revised to reflect the gains on exercise of share options.
76
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The highest paid Director’s emoluments comprised:
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Salary and benefits
275
338
Bonus earned in the year
–
–
Pension contributions to money purchase schemes
12
11
Emoluments before gains on the exercise of share options
287
349
Gains on the exercise of share options1
–
1
 
287
350
1. 	 The comparatives have been revised to reflect the gains on exercise of share options.
For detailed disclosure of Directors’ emoluments, share options and contributions to pension schemes, refer to the audited sections of the 
Director’s remuneration report on pages 43 and 44.
10 Finance costs and income
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Finance costs
Interest payable on the borrowings
(2,711)
(1,700)
Interest on lease liabilities
(322)
(233)
Amortisation of debt issuance costs
(286)
(264)
Other interest payable
(40)
(20)
 
(3,359)
(2,217)
Finance income
Financial instruments measured at amortised cost
Bank interest receivable 
475
378
Interest income on vendor loan note1
947
1,077
1,422
1,455
Loss on early redemption of the vendor loan note2
(2,559)
–
Net finance costs, including the loss on early redemption of the vendor loan note
(4,496)
(762)
1.	 The discounting of the initial fair value of the vendor loan note unwound through the income statement up to 12 February 2024 when the Directors received and accepted an offer of £9.0m for its 
early redemption.
2. 	 On 12 February 2024, the Directors accepted an offer of £9.0m from CF Bacchus Holdco Limited for early redemption of the vendor loan note. The £12.0m vendor loan note arising as part of the 
Group’s disposal of the Majestic group of companies was due to be paid in December 2024. The vendor loan note was initially measured at fair value of £9.0m and subsequently measured at 
amortised cost. At the date of redemption, the amortised cost on the balance sheet was £11.6m and this resulted in a loss on early redemption of £2.6m.
11 Tax
(a) Tax charge
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Current tax 
UK tax
–
–
Overseas tax
(958)
(4,198)
Adjustment in respect of prior periods
(329)
(377)
Current tax charge
(1,287)
(4,575)
Deferred tax 
Origination and reversal of temporary differences
(3,468)
1,085
Adjustment in respect of prior periods
(189)
560
Effect of change in tax rate on prior period balances
428
537
Deferred tax (charge)/credit
(3,229)
2,182
Total tax charge for the year
(4,516)
(2,393)
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Financials
Governance report
Strategic report

Notes to the financial statements 
continued
11 Tax (continued)
(b) Tax reconciliation
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Loss before tax
(16,327)
(15,020)
Tax credit at the standard UK corporation tax rate of 25% (FY23: 19%)
4,082
2,854
Adjustments in respect of prior periods
(518)
183
Disallowable expenditure
(1,978)
(1,926)
Overseas income tax at higher rates
72
(588)
Fixed asset differences
–
60
Change in unrecognised deferred tax assets
(6,495)
(3,054)
Share-based payments
(107)
(138)
Change in tax rate on prior period deferred tax balances
428
263
Foreign exchange
–
(47)
Total tax charge for the year
(4,516)
(2,393)
Effective tax rate
(27.7)%
(15.9)%
Deferred tax balances have been calculated at the substantively enacted rate at which they are expected to reverse.
The chancellor confirmed an increase in the UK corporation tax rate from 19% to 25% with effect from 1 April 2023 which received Royal 
Assent on 10 July 2021.
(c) Tax on items recorded directly to equity
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Deferred tax charge on share-based payments
–
(143)
Total tax on items recorded directly to equity
–
(143)
(d) Deferred tax
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
At the beginning of the year
6,725
4,589
Adjustment in respect of prior years
(189)
560
(Charged)/credited to the income statement in the year
(3,040)
1,622
Charged directly to reserves in the year
–
(143)
Foreign exchange
(71)
97
At the end of the year
3,425
6,725
The Group derecognised £1.7m of deferred tax assets relating to brought-forward trading losses in the UK businesses (FY23: recognised 
£2.0m). The forecast, which is consistent with the basis of the Board’s baseline going concern assessment, shows that it is more likely than 
not that UK future profits will be available against which to offset some of the carried-forward trading losses.
The Group has recognised deferred tax assets for deductible temporary differences that it believes are recoverable based on the Group’s 
forecast projections in each trading market. These do not include any uncertain tax positions. The basis of the creation of these assets is the 
examination of underlying documents and relevant law and regulation for temporary timing differences and future profitability forecasts 
set out in the business plans approved by the Board.
78
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Annual Report and Accounts 2024

Deferred tax assets and liabilities
 
Deferred tax assets
Deferred tax liabilities
1 April 2024
£’000
3 April 2023
£’000
1 April 2024
£’000
3 April 2023
£’000
Fixed assets
(492)
70
–
(603)
Share-based payments
–
173
–
–
Tax losses carried forward
341
2,006
–
–
Inventories
2,512
3,865
–
–
Deferred income
59
125
–
–
Accruals
570
405
–
–
Provisions
183
202
–
–
Interest limitation
252
–
–
–
Unrealised foreign exchange differences
–
482
–
–
 
3,425
7,328
–
(603)
By geographical region:
US
2,796
4,662
–
(603)
UK
629
2,666
–
–
Australia
–
–
–
–
 
3,425
7,328
–
(603)
The movement in recognised deferred tax assets and liabilities during the year is shown below:
3 April 2023
£’000
Recognised in 
income statement
£’000
Foreign exchange
£’000
1 April 2024
£’000
Fixed assets
(533)
30
11
(492)
Share-based payments
173
(172)
(1)
–
Tax losses carried forward
2,006
(1,665)
–
341
Inventories
3,865
(1,288)
(65)
2,512
Deferred income
125
(65)
(1)
59
Accruals
405
174
(9)
570
Provisions
202
(19)
–
183
Interest limitation
–
253
(1)
252
Unrealised foreign exchange differences
482
(477)
(5)
–
 
6,725
(3,229)
(71)
3,425
Analysed as:
1 April 2024
£’000
3 April 2023
£’000
Deferred tax assets
3,425
7,328
Deferred tax liabilities
–
(603)
 
3,425
6,725
Deferred tax liabilities are generally provided for in full. Deferred tax assets are recognised to the extent that it is probable that taxable 
temporary differences and future taxable profits will be available against which deductible temporary differences can be utilised based 
on existing tax laws.
Deferred tax on losses of £32.8m (FY23: £16.7m) relating to losses in the UK have not been recognised in these financial statements on the 
basis that there is insufficient evidence of suitable future taxable profits against which to recover any deferred tax asset created. The Group 
has not recognised deferred tax assets on £12.9m (FY23: £7.2m) of inventory provisions and £1.0m (FY23: £nil) of unrealised foreign exchange 
in the US and has not recognised deferred tax assets on £1.4m (FY23 £1.2m) on unrealised foreign exchange and £0.6m (FY23: £0.7m) of other 
short-term timing differences in Australia due to uncertainty over future profits being available against which these deferred tax assets can 
be recovered.
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Financials
Governance report
Strategic report

Notes to the financial statements 
continued
11 Tax (continued)
Unrecognised deferred tax assets are re-assessed at each reporting date and are considered for the probability that future taxable profits 
would be available against which such losses can be used. Projections of taxable profits are based on the Group’s Board approved forecasts 
which are the same as the projections used for going concern. 
When considering the recoverability of deferred tax assets, the Group assess the likelihood of their being recovered within a reasonably 
foreseeable timeframe which may be longer than the period covered by the latest Board approved forecasts. Probability weightings are 
applied to forecasts beyond the time period covered by the normal planning cycle of the business to reflect the higher degree of uncertainty 
associated with these forecasts. 
Refer to note 4 Critical accounting policies, estimates and judgements for further details. 
There is no expiry date on these unrecognised losses.
(e) Factors that may affect future tax charges
The Group’s effective tax rate will continue to differ from the standard UK tax rate as future profits earned by the Naked Wines overseas 
subsidiaries will be taxed at different statutory rates, currently 21% in United States of America and 30% in Australia. 
Other factors such as changes in tax laws and their interpretation, tax rate changes and other tax regime reforms may impact the Group’s 
effective tax rate.
No deferred tax is recognised on the unremitted earnings of overseas subsidiaries as, following the enactment of the Finance Act 2009, 
the Group considers that it would have no liability to additional taxation should such amounts be remitted, nor does it expect to have any 
remittance in the foreseeable future.
12 Loss per share
Basic and diluted loss per share is calculated by dividing the profit attributable to ordinary shareholders by the weighted average number of 
ordinary shares in issue of the Company, excluding 163,856 (FY23: 220,137) shares held by the Naked Wines plc Share Incentive Plan Trust and 
the Naked Wines Employee Benefit Trust (which have been treated as dilutive share-based payment awards). The shares held in the Trusts 
were allotted ordinary shares of 7.5 pence per share for a consideration of £12,289 (FY23: 16,510).
The dilutive effect of share-based payment awards is calculated by adjusting the weighted average number of ordinary shares in issue 
to assume conversion of all dilutive potential ordinary shares. Share options granted over 5,508,413 (FY23: 3,382,710) ordinary shares 
have been excluded from the calculation as they are anti-dilutive. There are no outstanding share awards that are potentially dilutive 
at the year end.
52 weeks ended 
1 April 2024
53 weeks ended 
3 April 2023
Basic and diluted loss per share (pence)
(28.3)p
(23.6)p
Loss for the purposes of basic and diluted loss per share calculation (£’000)
(20,843)
(17,413)
Weighted average number of ordinary shares used as the denominator in calculating basic and diluted 
loss per share
73,770,908
73,663,498
Total number of shares in issue
74,004,135
74,004,135
As noted above, the denominator for the purposes of calculating both basic and diluted loss per share has been adjusted to exclude 
the shares held by the Naked Wines plc Share Incentive Plan Trust and the Naked Wines Employee Benefit Trust.
If all the Company’s share option schemes had vested at 100%, the Company would have 75,738,744 issued shares. See note 31 Events after 
the balance sheet date for details of the 2024 Long-Term Incentive Plan.
There have been no transactions involving ordinary shares or potential ordinary shares between the reporting date and the date of 
authorisation of these financial statements.
13 Dividends
There were no dividends paid, recommended or declared during, or in respect of, the current or previous financial year. 
80
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Annual Report and Accounts 2024

14 Goodwill and intangible assets
Goodwill
£’000
Facilities and 
trademarks
£’000
Customer lists
£’000
Brands
£’000
Software
£’000
Total
£’000
Cost
At 28 March 2022
30,344
1,607
14,300
10,100
2,736
59,087
Disposals
–
–
–
–
(4)
(4)
Transfer of Software as a Service to the Income 
statement
–
–
–
–
(253)
(253)
Foreign currency
1,197
–
–
–
1
1,198
At 3 April 2023
31,541
1,607
14,300
10,100
2,480
60,028
Foreign currency
(537)
–
–
–
–
(537)
At 1 April 2024
31,004
1,607
14,300
10,100
2,480
59,491
Accumulated amortisation
At 28 March 2022
–
(269)
(14,300)
(8,808)
(2,194)
(25,571)
Charge for the year
–
(204)
–
(1,292)
(290)
(1,786)
Impairments
(18,076)
–
–
–
–
(18,076)
Disposals
–
–
–
–
4
4
Foreign currency
339
–
–
–
–
339
At 3 April 2023
(17,737)
(473)
(14,300)
(10,100)
(2,480)
(45,090)
Charge for the year
–
(100)
–
–
–
(100)
Impairments
(8,128)
(1,034)
–
–
–
(9,162)
Foreign currency
720
–
–
–
–
720
At 1 April 2024
(25,145)
(1,607)
(14,300)
(10,100)
(2,480)
(53,632)
Net book value
At 1 April 2024
5,859
–
–
–
–
5,859
At 3 April 2023
13,804
1,134
–
–
–
14,938
At 28 March 2022
30,344
1,338
–
1,292
542
33,516
Impairment testing of goodwill and other intangible assets
Goodwill acquired through business combinations was allocated for impairment testing purposes to the three segments of the business. 
Goodwill is tested annually for impairment, or more frequently if there are indications that it may be impaired and intangible assets are 
tested for impairment if there indications that they may be impaired. During the year, the Group recorded an impairment charge of £8.1m 
against goodwill and £1.0m against other intangible assets. See note 17 Impairment for details.
 
At 1 April 2024
At 3 April 2023
Goodwill
£’000
Facilities and 
trademarks
£’000
Total
£’000
Goodwill
£’000
Facilities and 
trademarks
£’000
Total
£’000
Naked Wines US
-
-
-
7,945
1,134
9,079
Naked Wines UK
5,859
-
5,859
5,859
-
5,859
Naked Wines Australia
-
-
-  
-
-
-
Total
5,859
-
5,859
13,804
1,134
14,938
Amortisation
Intangible assets are amortised on a straight-line basis through the income statement, based on the estimated useful lives as disclosed in 
note 3.16 Other intangible assets.
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Financials
Governance report
Strategic report

Notes to the financial statements 
continued
15 Property, plant and equipment
Leasehold 
improvements
£’000
Equipment, fittings 
and vehicles
£’000
Total
£’000
Cost
At 28 March 2022
130
4,531
4,661
Additions
64
1,414
1,478
Disposals
(33)
(620)
(653)
Foreign currency
(1)
167
166
At 3 April 2023
160
5,492
5,652
Additions
150
986
1,136
Disposals
(45)
(742)
(787)
Foreign currency
(6)
(112)
(118)
At 1 April 2024
259
5,624
5,883
Accumulated depreciation
At 28 March 2022
(97)
(2,020)
(2,117)
Charge for the year
(20)
(967)
(987)
Impairments
(6)
(52)
(58)
Disposals
1
314
315
Foreign currency
(1)
(47)
(48)
At 3 April 2023
(123)
(2,772)
(2,895)
Charge for the year
(7)
(1,043)
(1,050)
Impairments
(8)
(3)
(11)
Disposals
16
457
473
Foreign currency
5
63
68
At 1 April 2024
(117)
(3,298)
(3,415)
Net book value
At 1 April 2024
142
2,326
2,468
At 3 April 2023
37
2,720
2,757
At 28 March 2022
33
2,511
2,544
The gross value of fully depreciated assets in use was £0.7m (FY23: £0.5m). Total assets under construction amount to £nil (FY23: £0.1m).
Impairment of property, plant and equipment
Property, plant and equipment is reviewed at least annually to identify if there are any indicators of impairment. During the year, the Group 
recorded an impairment charge of £0.01m (FY23: £0.06m). See note 17 Impairment for details. 
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Annual Report and Accounts 2024

16 Right-of-use assets
Buildings
£’000
Cost 
At 28 March 2022
5,624
Additions
3,486
Foreign currency
127
At 3 April 2023
9,237
Additions
1,635
Disposals
(3,769)
Foreign currency
(185)
At 1 April 2024
6,918
Depreciation
At 28 March 2022
(2,254)
Charge for the year
(1,526)
Impairments
(49)
Foreign currency
(34)
At 3 April 2023
(3,863)
Charge for the year
(1,823)
Impairments
(704)
Disposals
2,164
Foreign currency
102
At 1 April 2024
(4,124)
Net book value
At 1 April 2024
2,794
At 3 April 2023
5,374
At 28 March 2022
3,370
The Group leases a warehouse, a winery and several buildings for use as offices. The average lease term is six years. The total cash flow 
for leases was £2.0m (FY23: £1.3m). 
The maturity analysis of lease liabilities is presented in note 24 Lease liabilities. 
Impairment of right-of-use assets
Right-of-use assets are reviewed at least annually to identify if there are any indicators of impairment. During the year, the Group recorded 
an impairment charge of £0.7m (FY23: £0.05m). See note 17 Impairment for details. 
83
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Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Notes to the financial statements 
continued
17 Impairment 
Summary
As a result of an impairment review of the carrying value of all non-current assets, an impairment charge of £9.9m (FY23: £18.2m) has been 
recognised in the income statement. An analysis of this charge by segment and asset type is set out below, along with the calculated value 
in use of each cash generating unit (CGU).
Goodwill
£’000
Other intangible 
assets
£’000
Property, plant 
and equipment
£’000
Right-of-use 
assets
£’000
Total
£’000
CGU value
in use1
£’000
Naked Wines US2
8,128
1,034
–
19
9,181
64,753
Naked Wines UK
–
–
–
–
–
56,546
Naked Wines Australia2
–
–
11
685
696
(447)
At 1 April 2024
8,128
1,034
11
704
9,877
120,852
1.	 The value in use of each CGU is calculated after a full allocation of corporate costs necessarily incurred to generate the cash flows of the operating businesses and in accordance with IAS 36 
Impairment of Assets
2.	 For the US and Australia segments, value in use relate to those calculated at the HY24 (see US and Australia segment analysis below for further details)
Goodwill
£’000
Other intangible 
assets
£’000
Property, plant 
and equipment
£’000
Right-of-use 
assets
£’000
Total
£’000
CGU value
in use1
£’000
Naked Wines US 
16,433
–
–
–
16,433
69,710
Naked Wines UK
–
–
–
–
–
21,739
Naked Wines Australia 
1,643
–
58
49
1,750
(2,086)
At 3 April 2023
18,076
–
58
49
18,183
89,363
1.	 The value in use of each CGU is calculated after a full allocation of corporate costs necessarily incurred to generate the cash flows of the operating businesses and in accordance with IAS 36 
Impairment of Assets
Impairment reviews were initially conducted at HY24 on a value in use basis at a CGU level as management identified indicators of 
impairment at that time and this resulted in impairment charges being recorded in the US and Australia segments. At year end, whilst 
trading was broadly in line with forecasts in these markets, management concluded that further confirmatory evidence was required 
before a re-evaluation of the carrying value of the impaired assets should be performed. As such each non-current asset has been 
individually assessed on a fair value less cost of disposal basis and no further impairment charges have been recognised.
At both half year and year end, the UK segment had sufficient value in use to support the carrying value of goodwill and other non-current 
assets and, as such, no impairment charge has been recognised in relation to this segment.
Basis of approach
Impairment reviews are initially conducted at a CGU level (defined as the three geographical markets in which the Group operates, 
consistent with the operating segments of the business) on a value in use basis. Expected future cash flows are determined with reference 
to the latest forecasts at the time of preparation and include an estimate of capital expenditure required to maintain these cash flows and 
expected cash inflows and outflows relating to working capital balances. The expected recoverable amount of each business is compared 
to its carrying value, including working capital balances at the balance sheet date and any allocation of goodwill and non-current assets 
directly attributable to the CGU, and an impairment charge is recorded if the expected recoverable amount is below the carrying value. 
No individual asset is impairment below its expected recoverable amount, being the higher of its value in use, if applicable, and its fair 
value less cost of disposal.
See note 4 Critical accounting policies, estimates and judgements drawing attention to the valuation of goodwill and other non-current 
assets as a source of estimation uncertainty.
Key assumptions in CGU value in use calculations
Cash flow assumptions
The primary determinants of cash flow are Repeat Customer sales (principally driven by Repeat Customer retention assumptions) and the 
cost of sales of those goods, the level of Investment in New Customers and other associated operating costs which relate to the cash flows 
of the business units. Estimates of cash flows used in the value in use calculations are prepared using the latest Board approved outlook 
numbers at the time of preparation, which align with the forecast used in the preparation of the going concern analysis at that time, as set 
out in accounting policy note 3.2 Going Concern. A risk adjustment has been applied to these forecasts to reflect the uncertainty of future 
cash flows. 
84
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Annual Report and Accounts 2024

The Directors believe the key assumptions fundamental to its forecast are Repeat Customer retention levels and Repeat Customer 
contribution margins. The average, risk-adjusted, rates for these assumptions are set out below.
 
FY24
FY23
Repeat Customer 
retention
Repeat Customer 
contribution margin
Repeat Customer 
retention
Repeat Customer 
contribution margin
Naked Wines US1
74%
36%
75%
35%
Naked Wines UK
84%
21%
79%
19%
Naked Wines Australia1
64%
23%  
61%
23%
1.	 For the US and Australia segments, FY24 values relate to those used in the HY24 value in use calculations (see US and Australia segment analysis below for further details)
Discount rates and long-term growth rate assumptions
The discount rates and long-term growth rate assumptions used are set out below.
 
FY24
FY23
Discount rate
Long-term  
growth rate
Discount rate
Long-term  
growth rate
Naked Wines US1
18.2%
1.0%
17.3%
1.0%
Naked Wines UK
16.9%
2.0%
17.9%
1.0%
Naked Wines Australia1
20.1%
1.0%  
19.1%
1.0%
1.	 For the US and Australia segments, FY24 values relate to those used in the HY24 value in use calculations (see US and Australia segment analysis below for further details)
The long-term growth rates used are not considered to be higher than the long-term industry averages.
The discount rates applied to the cash flows of each market are calculated using a pre-tax rate based on the weighted average cost of 
capital (WACC) which would be anticipated for a market participant investing in each of the Group’s markets. Management believes it 
is appropriate to use a country specific pre-tax WACC for the testing of the Naked Wines goodwill and intangible assets based on the 
difference in the observed risk-free rate between the US and other industrialised economies and their different headline corporate income 
tax rates. The Group has considered the impact of the current economic climate in determining the appropriate discount rate to use in 
impairment testing.
UK segment
An impairment review of the UK CGU has been performed at the balance sheet date as goodwill acquired through business combinations 
is required to be tested at least annually for impairment. As a result of the impairment review performed, management has concluded that 
the discounted expected future cash flows of £56.5m exceed the carrying value of £6.5m of this segment and no impairment is required at 
the balance sheet date. The value in use of this segment has increased since the prior year end from £21.7m to £56.5m, predominantly due 
to cost saving initiatives reflected in the forecast future cash flows, which were not committed to at FY23, improving both Repeat Customer 
contribution retention percentages and Repeat Customer contribution margins. The increase in the terminal growth rate is not deemed to 
be a key assumption as a reasonably plausible change in this assumption would not lead to a material impairment. 
Sensitivity to future impairment charges
An increase in the discount rate to 258.7% (FY23: 223.1%) and a reduction in forecast cash flows by 88.5% (FY23: 71.9%) would, independently, 
result in the carrying value of the CGU being equal to its recoverable amount. As such, the Directors have concluded that no reasonably 
possible change in these assumptions would lead to a material impairment charge being required.
US segment
At FY23, an impairment review was performed which resulted in the value of goodwill allocated to the US segment being impaired by £16.4m. 
At HY24, management determined that indicators of impairment existed, most notably a reduction in future trading expectations, and a 
further impairment review was performed. This resulted in an additional £10.8m impairment charge which was first allocated to goodwill, 
resulting in a full impairment of this asset, and subsequently to other non-current assets, pro-rata to their carrying value but with no asset 
being impaired to below its net recoverable amount. As a result, other intangible assets and a right-of-use asset relating to an office building 
were impaired in full (the impairment relating to the right-of-use office building was reversed in the second half of the year when this asset 
was disposed of) which has reduced the value of the impairment charge recognised for the full year to £9.2m.
Trading in the second half of the year was broadly in line with expectations. However, management has concluded that further confirmatory 
evidence is required before a re-evaluation of the carrying value of the impaired assets should be performed. Each non-current asset on 
the US balance sheet at the balance sheet date has, therefore, been individually assessed as set out in the next section and no value in use 
calculation of the US CGU for impairment testing purposes has been performed at the year end as all goodwill within this CGU was already 
fully impaired.
At the balance sheet date, the assets on the US balance sheet comprised £2.3m of property, plant and equipment and £2.2m of right-of-use 
assets. The net recoverable amount of these assets has been assessed based on the higher of their value in use and their fair value less cost 
of disposal.
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Strategic report

Notes to the financial statements 
continued
17 Impairment (continued)
Property, plant and equipment
The substantial majority of property, plant and equipment in the US relates to barrels used in the wine production process. The net 
recoverable amount of these barrels has been assessed using internal experience and observations based on the number of winemaking 
cycles a barrel can be deployed in before it is considered obsolete and the diminution of value of such barrels following each cycle, plus 
a review of available market comparables for the sale of such assets. Based on these assumptions, management has determined that 
no impairment is required at the balance sheet date. Assumptions used are considered to be level three in the fair value hierarchy. No 
sensitivities have been disclosed as the Directors have concluded that no plausible change in assumptions would lead to a material 
impairment.
Right-of-use assets
At the balance sheet date, the value of right-of-use assets, being a winery, a warehouse and two offices, have been assessed based on their 
fair value less cost of disposal. Assumptions in the valuation include market rents, applicable real-estate discount rates and anticipated 
lease incentives that would be offered to a market participant, with the key assumption being market rents. Cash flows have been projected 
over the period of the existing leases ranging from 15 months to 63 months and discount rates ranging from 9.42% to 9.89% have been 
applied. As cash flows have not been projected beyond the period of the existing leases, no growth rate has been applied.
Using externally sourced data for the valuation inputs, management has determined that no impairment is required at the balance sheet 
date. Assumptions used are considered to be level two in the fair value hierarchy. No sensitivities have been disclosed as the Directors have 
concluded that no plausible change in assumptions would lead to a material impairment.
Australia segment
At FY23, an impairment review was performed which resulted in the value of goodwill allocated to the Australia segment, as well as other 
non-current assets, being impaired to £nil. At HY24, a further impairment of a recently acquired right-of-use asset was recorded in the 
accounts. Trading in the second half of the year was broadly in line with expectations however, management has concluded that further 
confirmatory evidence is required before a re-evaluation of the carrying value of the impaired assets should be performed and no value 
in use calculation of the Australia CGU for impairment testing purposes was performed at the year end.
18 Inventories
1 April 2024
£’000
3 April 2023
£’000
Raw materials
57
46
Work in progress
24,472
28,527
Finished goods
104,702
113,310
Goods In transit
2,350
3,544
 
131,581
145,427
Inventory staged payments to winemakers
13,273
20,239
144,854
165,666
The Directors have reviewed the disclosure of staged payments to winemakers in respect of inventory. Comparatives have also been  
re-presented. The amounts were previously aggregated within inventories.
Recognising the Company’s control of this asset, all inventory has been reported as a current asset in the balance sheet. £6.9m (FY23: 
£3.9m) of this relates to work in progress where the wine is expected to be received from winemakers more than 12 months from the balance 
sheet date.
The cost of inventories recognised as an expense during the year was £165.8m (FY23: £191.4m).
An amount of £2.4m (FY23: £10.3m) in respect of movement in the US overstock inventory provision is included on the face of the income 
statement.
Inventory of £0.04m (FY23: £0.03m) was expensed through the income statement in the year relating to samples and tasting products.
The movement in the Group’s inventory provision is as follows:
Overstock
inventory
provision
£’000
Other
inventory
provision
£’000
Total
inventory
provision* 
£’000
At 3 April 2023
9,653
1,534
11,187
Additional provision
6,710
694
7,404
Release of provision
 (1,203)
(643)
(1,846)
Utilisation of provision
(3,150)
(223)
(3,373)
Foreign currency
(76)
(26)
(102)
At 1 April 2024
11,934
1,336
13,270
*	
Total US inventory provision of £12.5m (FY23: £10.3m) is made up of £11.9m (FY23: £9.7m) overstock inventory provision and £0.6m (FY23: £0.6m) other inventory provision.
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19 Trade and other receivables
1 April 2024
£’000
3 April 2023
£’000
Current
Trade receivables
529
581
Vendor loan note
–
480
Credit card receivables and other debtors
8,512
2,617
Prepayments
1,419
1,932
 
10,460
5,610
Non-current
Vendor loan note
–
10,711
On 12 February 2024, the Directors accepted an offer of £9.0m from CF Bacchus Holdco Limited for early redemption of the vendor loan 
note (see note 10 Finance costs and income for more detail). 
20 Assets classified as held for sale
In the previous financial year, the sale of the asset classified as held for sale was completed. The profit arising on the sale is the difference 
between the proceeds of £5.85m less commissions and costs of £0.23m and the carrying value of the asset of £0.81m and as such is 
reported in the prior year comparative figures only. The profit on the sale of the asset of £4.8m was disclosed on the face of the income 
statement and within adjusted items.
21 Trade and other payables
1 April 2024
£’000
3 April 2023
£’000
Trade payables
12,966
18,680
Taxation and social security
8,578
6,922
Accruals
17,027
16,298
Other payables
167
527
 
38,738
42,427
Amounts payable in respect of defined contribution pension schemes were £0.1m (FY23: £0.1m).
22 Angel funds and other deferred income
1 April 2024
£’000
3 April 2023
£’000
Angel funds
65,212
67,425
Other deferred income1
3,102
3,889
 
68,314
71,314
1.	 Other deferred income includes £1.7m (FY23: £3.5m) of funds received in advance, but the order is yet to be fulfilled or delivered. This will be recognised as revenue when the order is fulfilled or 
delivered, which is expected to occur within the next six months.
Angel funds and the purchase of inventory from winemakers
On registering as an Angel with Naked Wines, customers agree to lodge a regular monthly sum into their “Angel account”. These sums 
accumulate in the Angel’s individual account and build a balance to use against their next purchase from Naked Wines. This is disclosed 
within Angel funds and other deferred income on the face of the balance sheet.
Naked Wines’ operating model is to pool amounts lodged by Angels in their personal Naked Wines accounts to use as working capital within 
the business.
Naked Wines contracts directly with its winemakers and purchases wine in its own name. Naked Wines retains all risk associated with the 
purchase of wine from winemakers and no inventory or funding risk is carried by Angels. Angels only bear the risk relating to the ongoing 
liquidity of Naked Wines to the extent of the value of the funds lodged in their Angel account. 
Naked Wines has provided collateral to its merchant card partners issued by its banking partner which is secured against the Group’s 
asset-backed lending facility. For further information on this arrangement, see note 25 Financial instruments.
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Strategic report

Notes to the financial statements 
continued
22 Angel funds and other deferred income (continued)
The refund of such funds is provided directly by Naked Wines and is not contingent on any associated flows of funds or wine from 
winemakers back to Naked Wines. Customers who became Angels after this date can be refunded in either wine or cash at the discretion 
of the Company. 
Angels are not entitled to interest or any other return on the funds lodged in their Angel accounts. Registration as an Angel entitles a 
customer to benefit from a lower price than the standard price displayed on the Naked Wines website.
23 Borrowings
1 April 2024
£’000
3 April 2023
£’000
Current
Borrowings
12,468
–
Debt issuance costs
(220)
–
12,248
–
Customer-funded bonds
35
35
12,283
35
Non-current
Borrowings
–
29,644
Debt issuance costs
–
(513)
 
–
29,131
 
12,283
29,166
Reconciliation of borrowings
£'000
At 3 April 2023
29,166
Amortisation of debt issuance costs charged to the income statement
286
Net repayments during the year
(16,707)
Foreign currency
(462)
At 1 April 2024
12,283
On 31 March 2022, the Group entered into a 36-month senior secured credit facility with Silicon Valley Bank as administrative agent and 
issuing lender for up to $60m of credit based on the inventory held by Nakedwines.com Inc. The facility is secured against the assets 
of the Group. 
At the balance sheet date, the Group had three substantive financial condition covenants in relation to this credit facility: 
(a) A facility-defined minimum balance sheet current ratio test; 
(b) A facility-defined minimum qualified cash balance of $20m to be held by loan parties at all times; and 
(c) A facility-defined adjusted EBITDA profit test. 
On 22 August 2023, the Directors concluded an amendment to the principal covenant obligations of the Group’s asset-backed lending 
facility. This amendment moves the facility-defined adjusted EBITDA covenant commitment threshold from a trailing three to a 
trailing 12-month basis from the beginning of FY25 and increases the size and specificity of the non-recurring expense add-back in the 
calculation of the facility-defined adjusted EBITDA covenant commitment. The amendment also documented the inclusion of the Group’s 
Australian businesses as loan parties to the agreement. These revised covenant obligations came into effect for periods beginning after 
2 October 2023. 
The introduction of the revised covenant commitments has no financial effect on the operation of the credit facility. However, the Directors 
believe that the revised profit covenant test provides the Company with greater latitude in the unwind of the Group’s excess inventory and 
management of its operating cost base. 
The Group has met all of its covenant conditions in all periods up to and including the reporting date.
During the course of the year, the Group has used its borrowing facility to support collateral to payment partners, including through 
the provision of bank-issued guarantees. The issue of this collateral has had the impact of reducing available undrawn liquidity by 
approximately $15m. 
On 8 July 2024, the Group signed a new 60-month credit facility with PNC Bank. On completion, the Group’s commitments and obligations 
under its previous facility with Silicon Valley Bank fell away. Refer to note 31 Events after the balance sheet date for further details.
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24 Lease liabilities
The Group leases a winery, warehouse and office facilities. The leases run for a period between one and 10 years, with an option to renew 
the leases after that date. The Group also leases equipment and office space with contract terms of up to four years. These leases are either 
short-term of one year or less and/or low-value items which the Group has elected not to recognise as IFRS 16 leases. The maturity analysis 
of the lease liabilities is set out below:
1 April 2024
£’000
3 April 2023
£’000
Due within one year
1,611
2,301
Due between one and two years
1,238
1,773
Due between two and three years
455
1,298
Due after three years
871
1,008
 
4,175
6,380
Less: unearned interest
(537)
(529)
 
3,638
5,851
Analysed as:
1 April 2024
£’000
3 April 2023
£’000
Current
1,392
2,030
Non-current
2,246
3,821
 
3,638
5,851
25 Financial instruments
The Group’s financial instruments, other than derivatives, comprise cash and various balances, such as trade receivables and trade 
payables, all arising directly from its operations.
The Group also enters into forward foreign currency derivative contracts. The purpose of these transactions is to manage the currency risk 
arising from the Group’s operations. The Group does not hold or issue financial instruments for speculative purposes and does not engage 
in speculative trading. 
The principal financial risks to which the Group is exposed relate to liquidity risk, credit risk, interest rate risk, market risk and foreign 
exchange rates. 
Liquidity risk 
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. In order to manage liquidity risk, each 
business unit prepares short-term and medium-term cash flow forecasts. These forecasts are consolidated and reviewed centrally to 
ensure the Group has sufficient liquidity to meet its liabilities when due, under both normal and stressed conditions without risking damage 
to the Group’s reputation. 
The Group’s net funding position can vary from month to month and there is some volatility within months. This reflects seasonal trading 
patterns, timing of receipts from customers and payments to suppliers, patterns of inventory holdings and the timing of the spend on major 
capital and restructuring projects. For these reasons, the net funds position levels at the period end date may not be indicative of the funds 
position at other points throughout the period. 
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Strategic report

Notes to the financial statements 
continued
25 Financial instruments (continued)
The following table analyses the Group’s financial assets and liabilities into relevant maturity groupings based on the contractual 
undiscounted cash flows. These are all held at amortised cost. Forward currency assets and liabilities are held at fair value and have been 
presented separately.
Due within
one year
£’000
Due between 
one and two 
years
£’000
Due between 
two and three 
years
£’000
Due after
three years
£’000
Total
£’000
Carrying
value
£’000
At 1 April 2024
Financial assets
Trade and other receivables
9,041
–
–
–
9,041
9,041
Cash and cash equivalents
31,851
–
–
–
31,851
31,851
 
40,892
–
–
–
40,892
40,892
Financial liabilities
Trade and other payables
(30,160)
–
–
–
(30,160)
(30,160)
Angel funds
(65,212)
–
–
–
(65,212)
(65,212)
Borrowings
(12,468)
–
–
–
(12,468)
(12,248)
Lease liabilities
(1,611)
 (1,238)
(455)
(871)
(4,175)
(3,638)
Customer-funded bonds
(35)
–
–
–
(35)
(35)
 
(109,486)
(1,238)
(455)
(871)
(112,050)
(111,293)
At 3 April 2023
 
 
 
 
 
 
Financial assets
Trade and other receivables
3,198
–
–
–
3,198
3,198
Vendor loan note
480
10,711
–
–
11,191
11,191
Cash and cash equivalents
39,474
–
–
–
39,474
39,474
 
43,152
10,711
–
–
53,863
53,863
Financial liabilities
Trade and other payables
(35,505)
–
–
–
(35,505)
(35,505)
Angel funds
(67,425)
–
–
–
(67,425)
(67,425)
Borrowings
–
(29,644)
–
–
(29,644)
(29,131)
Lease liabilities
(2,301)
(1,773)
(1,298)
(1,008)
(6,380)
(5,851)
Customer-funded bonds
(35)
–
–
–
(35)
(35)
 
(105,266)
 (31,417)
(1,298)
(1,008) 
(138,989)
(137,947)
Financial assets consist of cash and cash equivalents, trade and other receivables and a vendor loan note in the prior year. The Group 
applies the IFRS 9 Financial Instruments simplified approach to measuring expected credit losses as all assets, with the exception of the 
vendor loan note in the prior year, are considered low risk.
The five-year, £12m vendor loan note arising as part of the Group’s disposal of the Majestic group of companies was due in December 2024. 
It was held on the balance sheet of Naked Wines plc at amortised cost. On 12 February 2024, the Directors accepted an offer of £9.0m for 
early redemption of the note.
Financial liabilities held at amortised cost consist of trade and other payables, deferred income borrowings and customer-funded bonds. 
See note 22 Angel funds and other deferred income for an explanation of the nature of the funding made by Angels and Naked Wines’ rights 
and obligations in respect of these amounts. The total remaining undrawn borrowings of the facility at the reporting date was £13.2m, after 
the provision of a portion of available liquidity to support collateral to payment partners. All financial liabilities are held at amortised cost 
except for forward foreign financial liabilities which are held at fair value.
The following table analyses the Group’s simple foreign currency forward purchase contract derivative financial instruments into relevant 
maturity groupings based on the remaining period at the balance sheet date to the contractual maturity date. The amounts disclosed are 
the undiscounted cash flows.
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Due within  
one year 
£’000
Due between 
one and  
five years 
£’000
Total 
£’000
At 1 April 2024
Outflow
(21,545)
(2,959)
(24,504)
Inflow
21,364
2,893
24,257
 
(181)
(66)
(247)
At 3 April 2023
Outflow
(18,250)
-
(18,250)
Inflow
17,990
-
17,990
 
(260)
-
(260)
Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations. The vendor loan note receivable held in the Group’s books at the end of the prior year was settled during the current financial 
year and therefore has significantly reduced the Group’s credit risk.
During the current financial year, a guarantee to HMRC for customs duties for the UK trading subsidiary of £300,000 was cancelled and 
therefore exposure to this credit risk no longer exists.
The maximum credit risk exposure relating to financial assets is represented by its carrying value as at the balance sheet date limited to the 
value of trade and other receivables. Other receivable amounts are mostly amounts owed from credit card acquirer funds. 
Credit risk also arises from cash and cash equivalents and derivative financial instruments. The cash and cash equivalents are held with 
banks with high credit ratings ranging from A+ to BBB+ assigned by international credit-rating agencies such as Standard & Poors and 
Moody’s. The financial institution used for forward foreign exchange contracts uses a proxy credit default swap rating which in turn partners 
with Tier 1 banks as a matched principal broker.
CF Bacchus Holdco Limited was subject to covenants as part of the vendor loan note agreement. These are no longer applicable following 
the early redemption of the vendor loan note on 12 February 2024. 
The Group does not utilise any reverse factoring or supplier financing. 
Trade receivables are shown net of expected credit losses. As at the balance sheet date, the ageing analysis of trade receivables and 
associated expected credit loss is shown below:
1 April 2024
3 April 2023
Gross carrying 
amount
£’000
Expected
credit loss
£’000
Net trade 
receivables
£’000
Gross carrying 
amount
£’000
Expected
credit loss
£’000
Net trade 
receivables
£’000
Current
131
–
131
443
–
443
Up to three months past due
591
(194)
397
137
–
137
Three to six months past due
50
(49)
1
–
–
–
Over six months past due
–
–
–
1
–
1
Total trade receivables
772
(243)
529
581
–
581
Geographical analysis of trade receivables
US
£’000
UK
£’000
Australia 
£’000
Total 
£’000
At 1 April 2024
512
10
7
529
At 3 April 2023
573
8
–
581
Interest rate risk
The Group’s interest rate risk arises primarily from its asset-backed lending facility. At 1 April 2024, the Group had drawn $15.8m as 
borrowings. 
Interest payable on this facility is calculated on a margin of between +325bps and +375bps above the Secured Overnight Financing Rate (SOFR) 
with a commitment fee on undrawn funds. As an indicative impact of its financial effect, using a representative SOFR rate which cannot be 
predicted in the future and average facility margins and may not be representative of actual final applicable margins, a drawdown of $10m for 
12 months would amount to an interest and commitment fee payable of approximately £0.7m. At the current credit facility amount the Group 
has drawn, an increase in the SOFR interest rate of 5% would amount to an additional annual interest charge of £0.6m.
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Strategic report

Notes to the financial statements 
continued
25 Financial instruments (continued)
Market risk
Market risk is the risk that changes in market prices, such as foreign currency exchange rates and interest rates, will affect the Group’s 
income or the value of its holdings of financial instruments. The objective of market risk management is to manage and control market 
risk exposures within acceptable parameters, while optimising the return on risk. The Group manages foreign currency risk as detailed 
below. The Group does not currently enter into any interest rate swaps or other derivative financial instruments to mitigate the risk of 
rising interest rates.
Foreign currency exchange rates
The Group’s presentation currency is GBP, although some transactions are executed in non-GBP currencies, including EUR, USD and AUD. 
The transactional amounts realised or settled are therefore subject to the effect of movements in these currencies against GBP. It is the 
Group’s policy to manage the exposures arising using forward foreign currency exchange contracts. Hedge accounting is not sought for 
these transactions. The Group generates some of its profits in non-GBP currencies and has assets in non-GBP jurisdictions, principally in the 
US and Australia. The principal foreign currencies affecting the translation of subsidiary undertakings within the Group financial statements 
are USD and AUD.
The rates applicable are as follows:
1 April 2024
3 April 2023
AUD : GBP
Year-end spot rate
1.936
1.828
Average
1.911
1.761
USD : GBP
 
 
Year-end spot rate
1.263
1.240
Average
1.257
1.206
The Group does not use derivatives to hedge balance sheet and profit and loss translation exposures arising on the consolidation of the 
US and Australian subsidiaries.
Foreign currency denominated financial assets and liabilities which expose the Group to currency risk are disclosed in the table below. 
The amounts shown are translated into the Group’s functional currency at the year-end spot rate.
 
GBP
£’000
AUD
£’000
EUR
£’000
USD
£’000
Other 
currencies
£’000
Total
£’000
At 1 April 2024
Financial assets
Trade and other receivables
4,344
376
–
4,321
–
9,041
Cash and cash equivalents
18,201
3,039
251
10,341
19
31,851
 
22,545
3,415
251
14,662
19
40,892
Financial liabilities
Trade and other payables
(10,896)
(2,999)
(1,222)
(15,015)
(28)
(30,160)
Angel funds
(25,286)
(7,572)
–
(32,354)
–
(65,212)
Borrowings
–
–
–
(12,468)
–
(12,468)
Lease liabilities
(904)
(772)
–
(2,499)
–
(4,175)
Customer-funded bonds
(35)
–
–
–
–
(35)
 
(37,121)
(11,343)
(1,222)
(62,336) 
(28)
(112,050)
At 3 April 2023
 
 
 
 
 
 
Financial assets
Trade and other receivables
1,128
330
–
1,740
–
3,198
Vendor loan note
11,191
–
–
–
–
11,191
Cash and cash equivalents
11,668
3,445
43
24,272
46
39,474
 
23,987
3,775
43
26,012
46
53,863
Financial liabilities
Trade and other payables
(10,073)
(2,994)
(1,908)
(20,319)
(211)
(35,505)
Angel funds
(24,961)
(9,139)
–
(33,325)
–
(67,425)
Borrowings
–
–
–
(29,644)
–
(29,644)
Lease liabilities
(469)
(52)
–
(5,859)
–
(6,380)
Customer-funded bonds
(35)
–
–
–
–
(35)
 
(35,538)
(12,185) 
(1,908)
(89,147)
(211)
(138,989)
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Sensitivity analysis relating to market risk is calculated by taking the overseas profits/(losses) before tax and forward currency contracts 
and applying the stated sensitivity. The table below shows the Group’s currency exposures that gave rise to net currency gains and losses 
recognised in the consolidated income statement, with all other variables held constant. A 5% sensitivity has been assumed as it is in excess 
of currency markets.
Sensitivity in 
exchange rate
Impact of
increase in rate
£’000
Impact of
decrease in rate
£’000
52 weeks ended 1 April 2024
AUD : GBP
5%
(76)
84
EUR : GBP
5%
(737)
814
USD : GBP
5%
(59)
65
Other currencies : GBP
5%
(90)
99
53 weeks ended 3 April 2023
 
 
 
AUD : GBP
5%
(43)
46
EUR : GBP
5%
(695)
661
USD : GBP
5%
(62)
76
Other currencies : GBP
5%
(59)
82
Fair value
The Group enters into forward foreign currency exchange contracts in order to manage the Group’s forecast currency requirements. 
These are held for hedging purposes with fair value movements being recognised in the income statement. 
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique: 
Level 1: 	
quoted (unadjusted) prices in active markets for identical assets or liabilities; 
Level 2: 	 other techniques for which all inputs that have a significant effect on the recorded fair value are observable, either directly or 
indirectly; and 
Level 3: 	 techniques which use inputs that have a significant effect on the recorded fair value that are not based on observable market data. 
There have been no financial instruments that have transferred between the levels in the hierarchy as detailed above.
The nominal and fair value of financial instruments is shown in the following table, all of which are due within one year. The fair value of the 
forward currency contracts was determined using quoted forward exchange rates matching the maturities of the contracts and includes 
counter party credit risk. The Group’s measurement of its financial instruments meets the criteria of Level 2 and hence all have been 
included in this classification.
At 1 April 2024
At 3 April 2023
Nominal value
£’000
Fair value
Nominal value
£’000
Fair value
Assets
£’000
Liabilities
£’000
Assets
£’000
Liabilities
£’000
Forward foreign currency contracts
 
 
 
 
 
AUD
987
–
(16)
724
–
(39)
EUR
13,101
4
(204)
13,700
13
(135)
NZD
1,522
–
(39)
832
–
(21)
USD
1,276
1
(2)
1,554
2
(48)
ZAR
169
–
(3)
255
–
(14)
 
17,055
5
(264)
17,065
15
(257)
Forward foreign currency swaps
AUD
700
1
–
208
–
(7)
EUR
3,650
10
(3)
105
–
–
NZD
1,050
4
(1)
350
10
–
USD
700
–
–
150
5
–
ZAR
1,349
1
–
372
–
(26)
 
7,449
16
(4)
1,185
15
(33)
 
24,504
21
(268)
18,250
30
(290)
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Financials
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Strategic report

Notes to the financial statements 
continued
25 Financial instruments (continued)
Capital management
The primary objective of the Group’s capital management is to ensure it has sufficient liquidity for its trading purposes including meeting 
liabilities as they fall due, and to provide assurance to our Angels for their Angel balances held. The Group considers capital to consist of 
the total equity of the Group. 
The Group manages its capital structure and makes adjustments to it in light of changes in economic conditions. To maintain or adjust 
the capital structure, the Group may adjust the dividend payment to shareholders, return capital to shareholders or issue new shares. 
No changes were made in the objectives, policies or processes during the current year. 
The Group’s capital allocation policy is currently to:
1. Maintain a healthy balance sheet;
2. Invest in growth in a disciplined manner; and 
3. Return to shareholders any funds in excess of the level needed to fund growth and manage risk.
The Directors continue to believe that suspension of the payment of ordinary dividends is in support of this policy to support its stated 
capital management objective. 
The Group is not subject to externally imposed capital requirements.
26 Provisions
Social security 
costs
£’000
Loss on 
vouchers 
provision
£’000
Refund liability 
provision
£’000
Dilapidations 
provision
£’000
Redundancy 
provision
£’000
Total
£’000
At 28 March 2022
329
134
1,670
–
–
2,133
Provided in the year
–
42
1,229
157
151
1,579
Released in the year
(161)
(134)
(1,614)
–
–
(1,909)
Utilised in the year
(118)
–
–
–
–
(118)
Foreign currency
–
–
38
–
–
38
At 3 April 2023
50
42
1,323
157
151
1,723
Provided in the year
–
82
601
–
–
683
Released in the year
–
(42)
(596)
(107)
–
(745)
Utilised in the year
(7)
–
–
(11)
(151)
(169)
Foreign currency
–
–
(17)
–
–
(17)
At 1 April 2024
43
82
1,311
39
–
1,475
Analysed as:
1 April 2024
£’000
3 April 2023
£’000
Current
1,475
1,709
Non-current
–
14
 
1,475
1,723
Social security costs on share-based payment awards
Social security costs which will become payable on exercise of share-based payment awards have been provided for. The share-based 
payment awards can be exercised at various dates from the balance sheet date to 12 August 2032. The value of social security costs 
payable on the vesting of share-based payment awards is dependent on the Group’s share price at the date of exercise of those share-
based payment awards. The provision, which is allocated on a time weighted basis over the period from date of grant to the date that 
employees become unconditionally entitled to the awards, has been calculated on the share price at the balance sheet date of 56.2p and the 
assumption that 100% of employees will take up their vested share-based payment awards and that the rate of social security is 13.8% for UK 
employees, 7.65% for US employees and 0% for Australian employees.
Loss on vouchers provision
This provision calculates the future loss Naked is expecting to make on an order that will be placed using vouchers that are currently out in 
circulation. The number of vouchers in circulation at the balance sheet date is identified and multiplied by forecast redemption rates per 
deal and an average contribution based on historic deals from the past year.
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Refund liability provision
The Group’s revenue is not considered to be a contract liability in accordance with IFRS 15 Revenue from Contracts with 
Customers (see accounting policy note 3.5 Revenue for further details). Under the requirements of IFRS 15, the Group has established 
a right-of-return provision under the requirements to recognise variable consideration in the form of a sales cancellation provision. 
The Group uses its accumulated historical experience to estimate the level of returns at a portfolio level using the expected value method. 
The resulting outflows are expected within six months. Any movement in the refund liability provision is recognised within revenue in the 
income statement.
Dilapidations provision
This provision relates to dilapidations of one of the office buildings leased by the Group.
Redundancy provision
Redundancies provided for at the prior year end were settled in the current year.
27 Commitments
Future minimum amounts payable
1 April 2024
3 April 2023 
Inventory
£’000
Other
£’000
Total
£’000
Inventory
£’000
Other1
£’000
Total
£’000
Within one year
66,954
765
64,719
99,436
9,709
109,145
Between one and five years
38,917
332
39,249
59,551
6,702
66,253
Over five years
–
–
–
2,469
–
2,469
 
102,871
1,097
103,968
161,456
16,411
177,867
1.	 The comparative year figures have been revised due to a miscalculation which resulted in a £5.0m overstatement of the previously reported future minimum amounts payable within one year. 
There is no impact on the loss for the year or net assets from this matter.
Inventory future minimum amounts payable primarily relate to securing wine the group sells to its customers and bottling services. 
Included within these inventory commitments are a total of £76.4m (FY23: £124.9m) committed purchases of finished goods including bulk 
wine commitments. The Group does not have control of this inventory at the balance sheet date. The price under these commitments is 
fixed. The amounts disclosed in this note assumes all winemakers are able to meet the committed volumes. The volumes that the Group 
ultimately obtains, and therefore the amount the Group pays, may be lower if the winemaker is unable to meet the agreed volumes.
Other future amounts payable relate to warehousing facilities, delivery services, logistics and other contractual obligations. During the year, 
the Group has undertaken a commitments reduction programme and reduced the commitments significantly year-on-year. As part of this 
programme, the Group also renegotiated its warehousing arrangements.
Capital expenditure authorised and contracted for but not provided in the accounts is £nil (FY23: £nil).
28 Share capital and reserves
1 April 2024
3 April 2023
Number of shares
Value
£’000
Number of shares
Value
£’000
Authorised
Ordinary shares of 7.5p each
140,000,000
10,500
140,000,000
10,500
Allotted, called up and fully paid
At the beginning of the year
74,004,135
5,550
73,439,132
5,508
Shares issued in respect of employee share schemes
–
–
565,003
42
At the end of the year
74,004,135
5,550
74,004,135
5,550
During the year no ordinary shares of 7.5p each were allotted. In the previous year, 565,003 ordinary shares were allotted for a consideration 
of £0.04m. These shares were allotted under the terms of the Company’s share schemes, which are described in note 29 Share-based 
payments.
Share premium
The share premium represents the amounts received by the Company on the issue of ordinary shares that are in excess of the nominal 
value of the issued shares net of share issue costs. 
Capital redemption reserve
The Company, when cancelling its ordinary shares, transfers amounts equivalent to the nominal value of the cancelled shares into the 
capital redemption reserve to maintain the level of non-distributable reserves in shareholders’ equity. 
Currency translation reserve
The currency translation reserve represents exchange differences arising from the translation of foreign currency subsidiary undertakings.
95
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Annual Report and Accounts 2024
Financials
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Strategic report

Notes to the financial statements 
continued
29 Share-based payments
The charge recognised in the income statement in respect of share-based payments is £0.4m (FY23: £1.6m which includes a credit of £0.1m 
relating to a previous Chairman’s remuneration, see Directors’ remuneration report on pages 38 to 45 for further details).
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Share schemes
365
1,675
Chairman’s remuneration
–
(71)
 
365
1,604
The Company operated three share schemes during the year, all of which are equity-settled.
(a) The Naked Wines plc Long-Term Incentive Plan (LTIP) was adopted on 20 July 2016. The first grant of options under the rules of the 
scheme was made in July 2016. This scheme is unapproved. 
All LTIP awards have a three-year vesting period. The LTIP’s granted prior to July 2020 are subject to a relative Total Shareholder Return 
(TSR) performance condition, where the TSR of the Company over the performance period is compared to the TSR of a comparator group 
of similar companies. The LTIP’s granted in July 2020 and July 2021 are subject to a combination of TSR performance and a non-market 
condition Standstill EBIT. This is an internal investment measure defined as the adjusted EBIT that would be reported if investment in new 
customers was reduced to the level needed to just replenish the current customer base.
There was an award made on 1 April 2024. For further details, refer to note 31 Events after the balance sheet date.
The following table reconciles the number of share options outstanding and the weighted average exercise price (WAEP) for the 
LTIP scheme:
 
52 weeks ended
1 April 2024
53 weeks ended
3 April 2023
LTIP shares
WAEP
LTIP shares
WAEP
Outstanding at the beginning of the year
737,917
–
1,503,689
–
Exercised
(2,917)
£0.34
(453,554)
£2.24
Lapsed
(608,976)
–
(312,218)
–
Outstanding at the end of the year
126,024
–
737,917
–
Exercisable at the end of the year
–
–
Weighted average remaining contractual life in years
0.35
0.70
 
Range of exercise prices
£nil
£nil
 
Based on the share price of 56.2p at the year end, the Group expects to transfer an estimated amount of £nil (FY23: £0.03m) to the tax 
authorities to settle the employees’ tax obligation.
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(b) The Naked Wines plc Share Incentive Plan (SIP) was adopted on 20 July 2016. The first grant of shares under the rules of the scheme was 
in July 2017. All SIP awards have a three-year vesting period and are not subject to any performance conditions other than continued 
employment.
The following table reconciles the number of share options outstanding and the weighted average exercise price (WAEP) for the SIP scheme: 
 
52 weeks ended 
1 April 2024
53 weeks ended
3 April 2023
SIP shares
WAEP
SIP shares
WAEP
Outstanding at the beginning of the year
124,593
–
196,027
–
Adjustment to the opening balance
20,910
–
–
–
Exercised
(53,364)
£0.74
(50,096)
£1.17
Lapsed
(9,010)
–
(21,338)
–
Outstanding at the end of the year
83,129
–
124,593
–
Exercisable at the end of the year
33,742
22,552
Weighted average remaining contractual life in years
4.66
 
2.58
 
Range of exercise prices
£nil
£nil
 
Based on the share price of 56.2p at the year end, the Group expects to transfer an estimated amount of £nil (FY23: £0.01m) to the tax 
authorities to settle the employees’ tax obligation.
(c) The Naked Wines plc Long-Term Incentive Plan 2022 was adopted on 10 August 2022. The first grant of options under the rules of the 
scheme was made in August 2022. This scheme is unapproved. The New LTIP award will vest as follows:
25% of the awards will vest on the first anniversary of the grant date and 6.25% per quarter thereafter, subject to continued employment 
(i.e. the awards will fully vest after four years for all staff).
The following table reconciles the number of share options outstanding and the weighted average exercise price (WAEP) for the New LTIP 
scheme:
 
52 weeks ended
1 April 2024
53 weeks ended
3 April 2023
LTIP shares
WAEP
LTIP shares
WAEP
Outstanding at the beginning of the year
2,723,550
£1.575
–
–
Lapsed
(1,034,238)
–
(534,440)
£1.575
Granted
–
–
3,257,990
£1.575
Outstanding at the end of the year
1,689,312
–
2,723,550
£1.575
Exercisable at the end of the year
689,576
–
Weighted average remaining contractual life in years
8.37
9.37
 
Range of exercise prices
£1.575
 
£1.575
 
Based on the share price at the year end being under water, there will be no employees’ tax obligation to settle.
The fair value of equity-settled share is estimated as at the date of grant using the Black-Scholes option pricing model.
The following table lists the range of assumptions applied to the share-based payment awards granted in the previous year.
Year ended 
3 April 2023
Long-Term
Incentive Plan
Weighted average share price at grant
£0.86
Weighted average exercise price
£1.575
Expected life of awards (years)
6
Contractual life (years)
4
Volatility (%)
58.5%
Dividend yield (%)
n/a
Risk-free interest rate (%)
1.95% to 1.98%
Weighted average fair value of shares granted during the year
£0.86
97
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Financials
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Strategic report

Notes to the financial statements 
continued
30 Notes to the cash flow statement
(a) Cash flows from operations
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Cash flows from operations
Loss for the year
(20,843)
(17,413)
Adjustments for:
Tax expense
4,516
2,393
Net finance costs, including the loss on early redemption of the vendor loan note
4,496
762
Depreciation and amortisation
2,973
4,299
Impairment of non-current assets
9,877
18,183
Loss on disposal of fixed assets
253
327
Net gain arising on early termination of right-of-use assets and associated lease liability
(444)
–
Intangible assets previously capitalised under former accounting policy
–
253
Profit on sale of asset classified as held for sale
–
(4,814)
Fair value movement on foreign exchange contracts
(13)
109
Inventory provision movement
2,357
10,254
Share-based payment charges
365
1,604
Operating cash flows before movements in working capital
3,537
15,957
Decrease/(increase) in inventories
14,886
(28,770)
Decrease in Angel funds and other deferred income
(1,814)
(6,193)
(Increase)/decrease in trade and other receivables
(5,414)
3,501
Decrease in trade and other payables
(3,374)
(14,476)
Net cash flows from/(used in) operations
7,821
(29,981)
(b) Analysis of movement in net cash and changes in liabilities arising from financing activities
3 April 2023
£’000
Cash flows
£’000
Non-cash 
movements
£’0001
1 April 2024
£’000
Cash and cash equivalents
39,474
(7,507)
(116)
31,851
Borrowings:
Borrowings, net of issuance costs
(29,131)
16,707
176
(12,248)
Customer-funded bonds
(35)
–
–
(35)
Lease liabilities
(5,851)
2,036
177
(3,638)
 
(35,017)
18,743
353
(15,921)
Total net cash
4,457
11,236
237
15,930
28 March 2022
£’000
Cash flows
£’000
Non-cash 
movements
£’0001
3 April 2023
£’000
Cash and cash equivalents
39,846
(685)
313
39,474
Borrowings:
Borrowings net of issuance costs
–
(29,673)
542
(29,131)
Customer-funded bonds
(35)
–
–
(35)
Lease liabilities
(3,567)
1,532
(3,816)
(5,851)
 
(3,602)
(28,141)
(3,274)
(35,017)
Total net cash/(borrowings)
36,244
(28,826)
(2,961)
4,457
1. 	  Non-cash movements relate to lease additions and foreign exchange movements.
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31 Events after the balance sheet date
On 1 April 2024, the Company granted participants rights over 4,208,325 shares to staff under an LTIP award (the 2024 LTIP award – see 
Directors’ remuneration report for further disclosure of this award on page 38). At the end of the financial year, offer and acceptance had 
not been confirmed for the significant majority of this award. Subsequent to the year end, acceptance of the award was received from 
participants and, on the basis of the documented vesting conditions, the Directors estimate that approximately 3,200,000 ordinary shares 
will vest at the end of the award scheme on 31 March 2027. 
Had all of the shares granted been accepted during the financial year under review, and based on the closing share price on 1 April 2024, 
the estimated number of shares vesting under the 2024 LTIP award would not have resulted in a material change in recognised deferred tax 
assets on 1 April 2024. 
Under the award conditions, beneficiaries of the scheme were required to waive any existing rights to awards under the 2021 LTIP award 
and the 2022 LTIP transition scheme. Assuming full acceptance of all outstanding shares offered under the 2024 LTIP scheme at the end of 
the reporting period, and the associated waiving of previously awarded rights, if all of the Company’s share awards had vested at 100%, the 
Company would have 78,127,733 issued shares.
On 8 July 2024, the Group entered into a 60-month senior secured revolving credit facility with PNC Bank, National Association, as 
administrative agent and lender for up to $60m of credit based on the inventory held by Nakedwines.com Inc, www.nakedwines.com Ltd 
and Naked Wines Australia Pty Ltd. The facility is secured against the assets of the Group. 
The principal terms of the new facility are:
	• Maximum revolving advance amount of $60m, with available liquidity based on the value of inventory held (as defined in the facility terms);
	• Facility term of five years;
	• Margins, depending on facility headroom, of principally the Secured Overnight Financing Rate (SOFR) plus an applicable margin of between 
2.75% and 3.25% and an unused line fee; and
	• A single financial performance covenant requiring fixed charge cover of greater than 1.2x, but only tested if outstanding available liquidity 
(as defined in the facility terms) is less than $12m. 
On completion of this agreement with PNC Bank, the Group’s commitments and obligations under its previous senior secured credit facility 
with Silicon Valley Bank, a division of First Citizens Bank, fell away. 
Indicatively, the facility’s financial effect, using a representative current SOFR rate which cannot be predicted in the future and average 
facility margins which may not be representative of actual final applicable margins, is that a representative $10m of drawdown for 12 
months would amount to a total interest and unused line fee payable of approximately £0.8m. In addition, the Group anticipates annualised 
amortisation charges of the new facility arrangement fees of around £0.4m.
32 Related party transactions
The Group considers its key management personnel to be the Directors of the Company and other executives discharging key 
management functions. The compensation of key management personnel is disclosed in note 9 Staff costs. 
Non-Executive Director, Jack Pailing, is a portfolio manager at Colebrook Partners which holds 703,654 shares in the Company.
During the year, the spouse of a Director was employed by a company in the Naked Wines Group and they received remuneration in the 
form of salary, benefits and variable compensation in line with usual market rates. For the period of the year in which this transaction was 
classified as with a related party, total remuneration was in the range of £150,000-£199,000 (FY23: £200,000-£249,000). No sums were 
outstanding, nor commitments made on the employee’s behalf, at the end of the year. 
The Board was fully aware of this arrangement and remuneration was approved by appropriate senior leadership. 
Naked Wines Charity Trust is considered a related party as a Director of the Company also acted as a trustee for the charity during the year, 
albeit was no longer a trustee at the balance sheet date. A subsidiary of the Company, www.nakedwines.com Limited, paid accountancy and 
bank fees for the charity during the year, £2,955 (FY23: £5,737), and also collected funds from Angels which were passed on to the charity 
during the year, £433,000 (FY23: £605,897).
There are no other related party transactions which require disclosure (FY23: none).
99
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Strategic report

Company balance sheet
As at 1 April 2024
 
Note
1 April 2024
£’000
3 April 2023
£’000
Non-current assets
Investments in subsidiaries
36
18,794
18,303
Loan notes receivable from subsidiaries
37
124,035
103,143
Right-of-use assets
38
–
86
Intangible assets
39
–
–
Deferred tax assets
40
16
94
Vendor loan note
41
–
10,711
 
 
142,845
132,337
Current assets
Trade and other receivables
41
1,111
917
Cash and cash equivalents
 
3,988
5,427
 
 
5,099
6,344
Current liabilities
Trade and other payables
42
(67,779)
(55,355)
Lease liabilities
43
–
(87)
Provisions
44
(43)
(187)
 
 
(67,822)
(55,629)
Net current liabilities
 
(62,723)
(49,285)
Total assets less current liabilities
 
80,122
83,052
Non-current liabilities
Provisions
44
–
(14)
 
 
–
(14)
Net assets
 
80,122
83,038
Equity
Share capital
46
5,550
5,550
Share premium
46
21,162
21,162
Capital redemption reserve
363
363
Retained earnings
 
53,047
55,963
Total equity
 
80,122
83,038
For the 52 weeks ended 1 April 2024, the Company reported a loss of £3.3m (53 weeks ended 3 April 2023: loss of £43.3m). 
The financial statements of Naked Wines plc were approved by the Board of Directors and authorised for issue on 27 August 2024. They were 
signed on its behalf by James Crawford.
The notes to the parent company financial statements following the primary statements are an integral part of these parent company 
financial statements.
100
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Annual Report and Accounts 2024

Company statement of changes in equity
For the 52 weeks ended 1 April 2024
Note
Share
capital
£’000
Share
premium
£’000
Capital 
redemption 
reserve
£’000
Retained 
earnings
£’000
Total equity
£’000
At 28 March 2022
5,508
21,162
363
97,794
124,827
Loss for the year
 
–
–
–
(43,312)
(43,312)
Total comprehensive loss for the year
 
–
–
–
(43,312)
(43,312)
Shares issued
46
42
–
–
(42)
–
Share-based payment charges – subsidiary 
employees
28
–
–
–
894
894
Share-based payment charges – Company
28
–
–
–
710
710
Deferred tax on share-based payments
40
–
–
–
(81)
(81)
At 3 April 2023
 
5,550
21,162
363
55,963
83,038
Loss for the year
 
–
–
–
(3,281)
(3,281)
Total comprehensive loss for the year
 
–
–
–
(3,281)
(3,281)
Share-based payment charges – subsidiary 
employees
28
–
–
–
491
491
Share-based payment charges – Company
28
–
–
–
(126)
(126)
At 1 April 2024
 
5,550
21,162
363
53,047
80,122
The notes to the parent company financial statements following the primary statements are an integral part of these parent company 
financial statements.
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Financials
Governance report
Strategic report

Notes to the Company financial statements
33 Material accounting policies
Details of the Company are disclosed in note 1 General information.
Naked Wines plc is the parent company of the Naked Wines 
Group in whose consolidated financial statements its financial 
statements are consolidated. The Naked Wines plc Group Annual 
Report and Accounts are available to the public and may be 
obtained via the Investors section of the Naked Wines website: 
www.nakedwinesplc.co.uk.
The separate financial statements of the Company are prepared 
in accordance with Financial Reporting Standard 101 Reduced 
Disclosure Framework. 
As permitted by FRS 101, the Company has taken advantage of the 
disclosure exemptions available under that standard in relation 
to revenue, share-based payments, financial instruments, capital 
management, presentation of comparative information in respect 
of certain assets, presentation of a cash flow statement, standards 
not yet effective and certain related party transactions.
No income statement is presented by the Company as permitted 
by section 408 of the Companies Act 2006. The profit attributable 
to the Company is disclosed in the footnote to the Company’s 
balance sheet. 
The financial statements have been prepared on a historical 
cost basis.
All amounts have been rounded to the nearest thousand, unless 
otherwise indicated.
The principal accounting policies adopted are the same as those 
set out in note 3 Accounting policies to the consolidated financial 
statements except as noted below. 
Revenue
Revenue in the Company represents management fee income from 
its subsidiary, Naked Wines International Limited. Management fee 
income is charged and invoiced on a quarterly basis in respect of 
each financial year.
Software as a Service (SaaS)
SaaS arrangements are service contracts providing the Group with 
the right to access the cloud provider’s application software over 
the contract period. Costs incurred to configure or customise, and 
the ongoing fees to obtain access to the cloud provider’s application 
software, are recognised as operating expenses when the services 
are received. Where costs incurred for the development of software 
code enhances, modifies, or creates additional capability to existing 
on-premise systems as part of a SaaS implementation are readily 
identifiable and meets the definition of and recognition criteria 
for an intangible asset, these costs are recognised as intangible 
software assets and amortised over the useful life of the software 
on a straight-line basis.
Share-based payments
Refer to accounting policy note 3.12 Share-based payments within 
the Group accounting policies. A capital contribution on share-
based payment awards granted to subsidiary employees is booked 
as an increase to the investment in subsidiaries.
Investments in subsidiaries
Investments in subsidiaries are stated at cost less, where 
appropriate, provisions for impairment. Detailed cash flow 
forecasts prepared on a business unit basis reflecting inter-Group 
recharges and the availability of liquidity from Group sources 
are used as an indicator of impairment when looking at the 
recoverability of the parent company’s investments in subsidiaries.
The Naked Wines plc Share Incentive Plan Trust and the Naked 
Wines Employee Benefit Trust
The Naked Wines plc Share Incentive Plan Trust and the Naked 
Wines Employee Benefit Trust have been accounted for as  
branches in the Company’s accounts, however, they have not  
been consolidated on the basis of materiality.
Loan notes receivable from subsidiaries
Intercompany balances held within the company largely relate to 
the investment in its trading subsidiaries through the provision of 
loan amounts. These loan amounts are unsecured, interest free 
and repayable on demand.
The Company measures the expected credit loss in relation to 
each loan by determining the period over which the losses shall be 
assessed, the probability of default over that period, the loss given 
default and the discount rate to be applied.
Intangible assets
Intangible assets are stated at cost less accumulated amortisation 
and any impairment losses.
Amortisation is charged to the income statement on a straight-line 
basis over the estimated useful life of the asset. These assets relate 
to software and are charged to the income statement over five 
years.
Property, plant and equipment and right-of-use assets
Refer to accounting policy note 3.18 Property, plant and equipment 
and right-of-use assets for depreciation methods, useful lives and 
depreciation rates used for each class of asset.
Impairment review of loan notes receivable from subsidiaries
Impairment reviews in respect of loan notes receivable from 
subsidiaries are performed at least on an annual basis and 
furthermore when an event indicates that an impairment 
review is necessary.
34 Key accounting judgements and estimates
The Directors do not consider that there are any key sources of 
estimation uncertainty that have a significant risk of causing 
a material adjustment to the carrying amounts of assets and 
liabilities within the next financial year and they have no critical 
accounting judgements.
102
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Annual Report and Accounts 2024

35 Staff costs
The average monthly number of employees (including Directors) during the year was as follows:
52 weeks ended
1 April 2024
number
53 weeks ended
3 April 2023
number
Administrative
82
102
The aggregate remuneration comprised:
52 weeks ended
1 April 2024
£’000
53 weeks ended
3 April 2023
£’000
Wages and salaries
6,603
6,818
Social security costs
711
645
Contributions to defined contribution pension plans
266
318
Share-based payment charges
(126)
710
 
7,454
8,491
Directors’ emoluments are as disclosed in note 9 Staff costs. 
36 Investment in subsidiaries 
Details of the Group’s subsidiaries at 1 April 2024 are as follows:
Subsidiary
Primary activity
Place of incorporation 
and operation
% and class of 
shares held
Naked Wines Employee Share Ownership Trust Limited*
Trustee company
United Kingdom
100% ordinary shares
Naked Wines International Limited*
Holding company
United Kingdom
100% ordinary shares
www.nakedwines.com Limited
Retailing of wines
United Kingdom
100% ordinary shares
Naked Wines Prepayments Trustee Company Limited
Trustee company
United Kingdom
100% ordinary shares
Nakedwines.com Inc
Retailing of wines
United States of America
100% ordinary shares
Nakedwines.com Prepayment Protection Company LLC
Trustee company
United States of America
100% ordinary shares
Naked Wines Australia Pty Limited
Retailing of wines
Australia
100% ordinary shares
NWA (Prepayments) Pty Limited
Trustee company
Australia
100% ordinary shares
Naked Fine Wine Bonds plc
Dormant company
United Kingdom
100% ordinary shares
*	
Directly owned by the parent company
Registered Address
Subsidiaries incorporated in the United Kingdom
Norvic House, 29-33 Chapel Field Road, Norwich, NR2 1RP, UK
Subsidiaries incorporated in the United States of America
497 Walnut Street, Suite B, Napa Ca 94559, USA
Subsidiaries incorporated in Australia
18 Sydney Road, Manly, NSW 2095, Australia
All subsidiary undertakings have been included in the consolidation.
The subsidiaries have the same reporting date and cover the same period as that of the consolidated financial statements. 
£’000
Cost or valuation:
 
At 3 April 2023
59,138
Capital contribution on share-based payment awards granted to subsidiary employees
491
At 1 April 2024
59,629
Amounts provided for:
At 3 April 2023
(40,835)
Impairments
–
At 1 April 2024
(40,835)
Net book value
At 1 April 2024
18,794
At 3 April 2023
18,303
103
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Financials
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Strategic report

Notes to the financial statements 
continued
36 Investment in subsidiaries (continued)
At FY23, an impairment review was performed which resulted in the carrying value of the investment in subsidiaries being impaired by 
£40.8m. At FY24, an impairment review was performed of the investment in Naked Wines International Limited, the holding company for the 
US, UK and Australia businesses. The following assumptions were used to determine the combined value in use of the US, UK and Australia 
CGUs (refer to note 17 Impairment for more detail on the basis of approach and key assumptions):
FY24
FY23
Repeat Customer retention
71-84%
75-79%
Repeat Customer contribution margin
21-34%
19-35%
Discount rate
16.3-18.1%
17.3-19.1%
Long-term growth rate
1-2%
1%
There are no other key assumptions used in arriving at the equity value using an enterprise value determined using the combined value in 
use of the US, UK and Australian CGUs.
No sensitivities have been disclosed as the Directors have concluded that no plausible change in assumptions would lead to a material 
impairment.
37 Loan notes receivable from subsidiaries
Intercompany balances held in the Company largely relate to investment in its trading subsidiaries through the provision of loan amounts. 
As such, these amounts are disclosed as loan notes receivable from subsidiaries reported within non-current assets. Expected credit 
losses on loan notes receivable from subsidiaries have been assessed at the balance sheet date and no material credit risk has been 
identified (FY23: £nil).
38 Right-of-use assets
Buildings
£’000
Cost
 
At 3 April 2023
124
Additions
–
Disposals
(124)
At 1 April 2024
–
Accumulated depreciation
At 3 April 2023
(38)
Charge for the year
(57)
Disposals
95
At 1 April 2024
–
Net Book Value
At 1 April 2024
–
At 3 April 2023
86
Total cash outflow for leases was £0.06m (FY23: £0.04m). The interest expense on lease liabilities is £nil (FY23: £nil).
39 Intangible assets
Software
£’000
Cost
 
At 1 April 2024 and 3 April 2023
1,580
Accumulated amortisation
 
At 1 April 2024 and 3 April 2023
(1,580)
Net Book Value
 
At 1 April 2024 and 3 April 2023
–
104
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40 Deferred tax assets
The Company has recognised deferred tax assets for deductible temporary differences that it believes are recoverable. These do not 
include any uncertain tax positions. The basis of the creation of these assets is the examination of underlying documents and relevant law 
and regulation for temporary timing differences and future profitability forecasts set out in the business plans approved by the Board.
3 April 2023
£’000
Recognised in 
income statement
£’000
1 April 2024
£’000
Fixed assets
29
(29)
–
Provisions
6
10
16
Share-based payments
59
(59)
–
 
94
(78)
16
Deferred tax assets arising from timing differences are not recognised to the extent that these amounts are recoverable through the 
reversal of the timing difference in the foreseeable future.
Deferred tax on losses of £9.3m (FY23: £6.2m) relating to losses in the Company have not been recognised in these financial statements 
on the basis that there is insufficient evidence of suitable future taxable profits against which to recover any deferred tax asset created. 
There is no expiry date on these unrecognised losses. 
41 Trade and other receivables
1 April 2024
£’000
3 April 2023
£’000
Current
Vendor loan note
–
480
Other debtors
858
40
Prepayments
253
397
 
1,111
917
Non-current
 
Vendor loan note
–
10,711
The vendor loan note was initially measured at fair value and subsequently measured at amortised cost less any provision for impairment. 
On 12 February 2024, the Directors accepted an offer of £9.0m from CF Bacchus Holdco Limited for early redemption of the vendor loan note. 
42 Trade and other payables
1 April 2024
£’000
3 April 2023
£’000
Trade payables
507
360
Other taxes and social security
203
24
Amounts due to Group undertakings
64,044
50,964
Accruals and other payables
2,948
3,800
Other payables
77
207
 
67,779
55,355
The amounts due to Group undertakings have no fixed payment terms and are interest free.
43 Lease liabilities
The Company leased an office with a term of 13 months which was terminated during the year. The maturity analysis of the lease is set out 
below, disclosed within current liabilities.
1 April 2024
£’000
3 April 2023
£’000
Due within one year
–
89
Less: unearned interest
–
(2)
 
–
87
105
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Financials
Governance report
Strategic report

Notes to the financial statements 
continued
44 Provisions
 
Social
security costs
£’000
Redundancy 
provision
£’000
Total
£’000
At 3 April 2023
50
151
201
Utilised during the year
(7)
(151)
(158)
At 1 April 2024
43
–
43
Analysed as:
 
1 April 2024
£’000
3 April 2023
£’000
Current
43
187
Non-current
–
14
 
43
201
Social security costs on share-based payment awards
Social security costs which will become payable on exercise of share-based payment awards have been provided. The share-based 
payment awards can be exercised at various dates from the balance sheet date to 12 August 2032. The value of social security costs  
payable on the vesting of share-based payment awards is dependent on the Group’s share price at the date of exercise of those share-
based payment awards. The provision, which is allocated on a time weighted basis over the period from date of grant to the date that 
employees become unconditionally entitled to the awards has been calculated on the share price at the balance sheet date of 56.2p and  
the assumption that 100% of employees will take up their vested share-based payment awards and that the rate of social security is 13.8%  
for UK employees, 7.65% for US employees and 0% for Australian employees.
Redundancy provision
Redundancies provided for at the prior year end were settled in the current year.
45 Commitments
1 April 2024
£’000
3 April 2023
£’000
Future minimum amounts payable:
Within one year
545
237
Between one and five years
332
595
 
877
832
Commitments primarily relate to the provision of IT services to the Group. 
Capital expenditure authorised and contracted for but not provided in the accounts is £nil (FY23: £0.8m).
46 Share capital and share premium
Details are disclosed in note 28 Share capital and reserves.
106
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Annual Report and Accounts 2024

47 Share-based payments
Refer to note 29 Share-based payments for:
	• A description of each type of share-based payment arrangement that existed at any time during the period, including the general terms 
and conditions of each arrangement;
	• The weighted average share price at the date of exercise for share awards exercised during the period; and
	• The range of exercise prices and weighted average remaining contractual life for share options outstanding at the end of the period.
48 Events after the balance sheet date
On 1 April 2024, the Company granted participants rights over 4,208,325 shares to staff under an LTIP award (the 2024 LTIP award – see 
Directors’ remuneration report for further disclosure of this award on page 38). At the end of the financial year, offer and acceptance had 
not been confirmed for the significant majority of this award. Subsequent to the year end, acceptance of the award was received from 
participants and, on the basis of the documented vesting conditions, the Directors estimate that approximately 3,200,000 ordinary shares 
will vest at the end of the award scheme on 31 March 2027. 
Had all of the shares granted been accepted during the financial year under review, and based on the closing share price on 1 April 2024, 
the estimated number of shares vesting under the 2024 LTIP award would not have resulted in a material change in recognised deferred tax 
assets on 1 April. 
Under the award conditions, beneficiaries of the scheme were required to waive any existing rights to awards under the 2021 LTIP award 
and the 2022 LTIP transition scheme. Assuming full acceptance of all outstanding shares offered under the 2024 LTIP scheme at the end of 
the reporting period, and the associated waiving of previously awarded rights, if all of the Company’s share awards had vested at 100%, the 
Company would have 78,127,733 issued shares.
On 8 July 2024, the Group entered into a 60-month senior secured revolving credit facility with PNC Bank, National Association, as 
administrative agent and lender for up to $60m of credit based on the inventory held by Nakedwines.com Inc, www.nakedwines.com Ltd 
and Naked Wines Australia Pty Ltd. The facility is secured against the assets of the Group.
The principal terms of the new facility are:
	• Maximum revolving advance amount of $60m, with available liquidity based on the value of inventory held (as defined in the facility terms);
	• Facility term of five years;
	• Margins, depending on facility headroom, of principally the Secured Overnight Financing Rate (SOFR) plus an applicable margin of between 
2.75% and 3.25% and an unused line fee; and
	• A single financial performance covenant requiring fixed charge cover of greater than 1.2x, but only tested if outstanding available liquidity 
(as defined in the facility terms) is less than $12m.
On completion of this agreement with PNC Bank, the Group’s commitments and obligations under its previous senior secured credit facility 
with Silicon Valley Bank, a division of First Citizens Bank, fell away.
Indicatively, the facility’s financial effect, using a representative current SOFR rate which cannot be predicted in the future and average 
facility margins which may not be representative of actual final applicable margins, is that a representative $10m of drawdown for 12 
months would amount to a total interest and unused line fee payable of approximately £0.8m. In addition, the group anticipates annualised 
amortisation charges of the new facility arrangement fees of around £0.4m.
49 Related party transactions
The Company has identified key management personnel of the Company as related parties for the purpose of FRS 101. The compensation  
of key management personnel is disclosed in note 9 Staff costs. The Company has no transactions with or amounts owed to or from 
subsidiary undertakings that are not 100% owned either directly by the Company or by its subsidiaries. Non-Executive Director, Jack Pailing, 
is a portfolio manager at Colebrook Partners which holds 703,654 shares in the Company. There are no other related party transactions 
which require disclosure (FY23: none).
50 Ultimate controlling party
The Company, Naked Wines plc, is the ultimate controlling party of the Naked Wines Group.
107
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Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Information for shareholders
Annual General Meeting
The AGM will be held at the offices of Fladgate LLP, 16 Great Queen Street, London, WC2B 5DG on 30 September 2024 at 4pm. The Notice of 
Meeting will be separately distributed to shareholders.
Key contacts:
Company Secretary
Anne Huffsmith
Norvic House
29-33 Chapel Field Road
Norwich NR2 1RP
Nominated Advisor and Joint Corporate Broker
Investec Bank (UK) Limited
2 Gresham Street
London EC2V 7QP
Joint Corporate Broker
Jefferies International Limited
100 Bishopsgate
London EC2N 4JL
Auditor
KPMG LLP
20 Station Road
Cambridge CB1 2JD
Registrar
Link Group
10th Floor
Central Square
29 Wellington Street
Leeds LS1 4DL
Investor Relations
IR@nakedwines.com
Norvic House
29-33 Chapel Field Road
Norwich NR2 1RP
Solicitor
Fladgate LLP
16 Great Queen Street
London WC2B 5DG
Tax Advisor
Grant Thornton
30 Finsbury Square
London EC2A 1AG
Banker (to 8 July 2024)
Silicon Valley Bank a division of 
First Citizens Bank & Trust Company 
505 Howard Street 3rd Floor
San Francisco CA 94105
Banker (from 8 July 2024)
PNC Bank, National Association
300 Fifth Avenue
Pittsburgh PA 15222
108
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Annual Report and Accounts 2024

Glossary of definitions, alternative performance measures (APMs)
and key performance indicators (KPIs)
Definitions
5* customer service
The percentage of feedback ratings received by our Customer Happiness teams that expressed 
5* satisfaction on a scale of 1 to 5.
Customer 
experience KPI
5-Year Forecast 
Payback
The ratio of projected future Repeat Customer contribution we expect to earn from the new 
customers recruited in the year, divided by the Investment in New Customers. We forecast 
contribution at a customer level using a machine learning algorithm that weighs several 
characteristics including demographics, interactions and transactions forecast over a five-year 
horizon. This is then aggregated to a monthly, then annual, cohort level for reporting purposes. 
An explanation of why this is used is on page 21. As this is an undiscounted forward-looking 
estimate it cannot be reconciled back to reported financial results. 
Investment 
measure
5-Year Lifetime 
Value (LTV)
The future Repeat Customer contribution we expect to earn from customers recruited in a discrete 
period of time. We calculate this future contribution using a machine learning model. Collecting data 
for a number of key customer characteristics including retention, order frequency and order value 
along with customer demographics and non-transactional data, the machine learning algorithms 
then predict the future (lifetime) value of that customer.
Investment 
measure
Active Angel 
An Angel that is an active subscriber who has placed an order in the past 12 months.
Adjusted EBIT
Operating profit adjusted for amortisation of acquired intangibles, acquisition costs, impairment 
of goodwill, restructuring costs, fair value movement through the income statement on financial 
instruments and revaluation of funding cash balances held and any items that are either material, 
one-time charges we do not expect to be repeated, or are non-trading related. A reconciliation to 
operating profit can be found on the face of the consolidated income statement.
APM
Adjusted EBITDA
Adjusted EBIT plus depreciation and amortisation, but excluding any depreciation or amortisation 
costs included in our adjusted items e.g. amortisation of acquired intangibles.
APM
AGM
Annual General Meeting
Angel
A customer who deposits funds into their account each month to spend on the wines on our website.
Company, Naked or 
Naked Wines
Naked Wines plc
Contribution
A profit measure equal to gross profit. We often split contribution into that from new and repeat 
customers as they can have different levels of profitability. A reconciliation of operating profit to 
contribution is shown in note 6 Segmental reporting.
APM
DtC
Direct-to-consumer
EBIT
Operating profit as disclosed in the consolidated income statement.
APM
EBITDA
EBIT plus depreciation and amortisation.
APM
Group
Naked Wines plc and its subsidiary undertakings
Investment in 
New Customers 
The amount we have invested in acquiring new customers during the year, including contribution 
profit/loss from New Customer sales and advertising costs. 
Investment 
measure
LTIP
Long-Term Incentive Plan
Marketing R&D
Expenditure focused on researching and testing new marketing channels and creative approaches, 
with the aim of opening up significant new growth investment opportunities.
Net cash excluding 
lease liabilities
The amount of cash we are holding less borrowings at year end excluding lease liabilities.
APM
New customer
A customer who, at the time of purchase, does not meet our definition of a repeat customer; 
for example, because they are brand new, were previously a repeat customer and have stopped 
subscribing with us at some point or cannot be identified as a repeat customer.
New Customer 
sales
Revenues derived from transactions with customers who meet our definition of a new customer. 
A reconciliation of total sales to New Customer sales is shown in note 6 Segmental reporting.
Other revenue
Revenue from stock optimisation activities. See accounting policy note 3.5 Revenue.
Other contribution
The profit or loss attributable to sales meeting the definition of other revenue.
Investment 
measure
Product availability
The average percentage of products we have defined as core to the portfolio that is available 
to our customers throughout the year.
Customer 
experience KPI
Repeat customer
A customer (Angel) who has subscribed and made their first monthly subscription payment.
109
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Definitions
Repeat Customer 
contribution
The profit attributable to sales meeting the definition of Repeat Customer sales after fulfilment 
and service costs. An explanation of why this is used is on page 21. A reconciliation of adjusted EBIT 
to Repeat Customer contribution is shown in note 6 Segmental reporting.
Investment 
measure
Repeat Customer 
contribution margin
Repeat Customer contribution as a percentage of Repeat Customer sales.
Investment 
measure
Repeat Customer 
sales
These are the revenues derived from orders placed by customers meeting our definition of a repeat 
customer at the time of ordering. A reconciliation of total sales to Repeat Customer sales is shown 
in note 6 Segmental reporting.
Repeat Customer 
sales retention
The proportion of sales made to customers who met our definition of “repeat” last year and 
who placed orders again this year, calculated on a monthly basis and summed to calculate the 
full year retention.
Investment 
measure
SIP
Share Incentive Plan
Standstill EBIT
The adjusted EBIT that would be reported if investment in New Customers was reduced to the 
level needed only to replenish the portion of the customer base that was lost to attrition during 
the period. As a result of fluctuations in year one payback and repeat customer sales retention 
experienced during and post the COVID disrupted periods, Standstill EBIT became a less effective 
performance indicator. As such, this investment measure is no longer used by management for 
internal performance evaluation.
Investment 
measure
Total addressable 
market (TAM)
TAM represents the available market which Naked sees as a revenue opportunity which it 
could serve.
Wine Genie
A customer who signs up to receive tailor made cases at the frequency of their choice. This type 
of customer does not deposit funds into an account.
Wine quality – “Buy 
it again” ratings
The percentage of “Yes” scores given by customers in the year indicating that the customer 
would buy the product again.
Customer 
experience KPI
Year 1 Payback
A short-term payback measure showing the actual return in this financial year of our investment 
in the prior year.
Investment 
measure
Glossary of definitions, alternative performance measures (APMs)
and key performance indicators (KPIs) 
continued
110
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Annual Report and Accounts 2024

Alternative performance measures (APMs)
Reconciliation of reported results to 52-week comparable figures
52 weeks ended 1 April 2024
53 weeks ended 3 April 2023
Reported
£m
Adjusted
items
£m
Adjusted
£m
Reported
£m
Adjusted
items
£m
Adjusted
£m
53rd
week
£m
Constant
FX
£m
52-week 
comparable
£m
Sales
Group
New Customer sales
23.6
 –
23.6
26.9
 –
26.9
(0.9)
(0.8)
25.2
Repeat Customer sales
264.1
 –
264.1
320.7
 –
320.7
(6.2)
(9.3)
305.2
Other revenue
2.7
(1.9)
0.8
6.4
(3.1)
3.3
(0.1)
(0.2)
3.0
290.4
(1.9)
288.5
354.0
(3.1)
350.9
(7.2)
(10.3)
333.4
Naked Wines US
New Customer sales
14.2
 –
14.2
17.2
 –
17.2
(0.4)
(0.7)
16.1
Repeat Customer sales
114.2
 –
114.2
147.4
 –
147.4
(3.3)
(6.1)
138.0
Other revenue
2.7
(1.9)
0.8
6.4
(3.1)
3.3
(0.1)
(0.2)
3.0
 
131.1
(1.9)
129.2
171.0
(3.1)
167.9
(3.8)
(7.0)
157.1
Naked Wines UK
New Customer sales
6.3
 –
6.3
6.4
 –
6.4
(0.4)
 –
6.0
Repeat Customer sales
118.1
 –
118.1
130.8
 –
130.8
(1.6)
 –
129.2
 
124.4
 –
124.4
137.2
 –
137.2
(2.0)
 –
135.2
Naked Wines Australia
New Customer sales
3.1
 –
3.1
3.3
 –
3.3
(0.1)
(0.2)
3.0
Repeat Customer sales
31.8
 –
31.8
42.5
 –
42.5
(1.3)
(3.3)
37.9
 
34.9
 –
34.9
45.8
 –
45.8
(1.4)
(3.5)
40.9
Contribution after advertising costs
Group
Investment in New Customers
(23.3)
 –
(23.3)
(21.4)
 –
(21.4)
0.7
0.7
(20.0)
Repeat Customer contribution
65.3
 –
65.3
86.5
 –
86.5
(1.7)
(3.1)
81.7
Repeat contribution margin (%)
25%
 –
25%
27%
 –
27%
 –
 –
27%
Other contribution
(5.9)
5.2
(0.7)
(12.9)
13.2
0.3
(0.1)
 –
0.2
 
36.1
5.2
41.2
52.2
13.2
65.4
(1.1)
(2.4)
61.9
Naked Wines US
Investment in New Customers
(14.5)
 –
(14.5)
(15.1)
 –
(15.1)
0.7
0.5
(13.9)
Repeat Customer contribution
36.7
 –
36.7
50.3
 –
50.3
(1.2)
(2.1)
47.0
Repeat contribution margin (%)
32%
 –
32%
34%
 –
34%
 –
 –
34%
Other contribution
(5.9)
5.2
(0.7)
(12.9)
13.2
0.3
(0.1)
 –
0.2
 
16.3
5.2
21.5
22.3
13.2
35.5
(0.6)
(1.6)
33.3
Naked Wines UK
Investment in New Customers
(5.8)
 –
(5.8)
(3.4)
 –
(3.4)
 –
 –
(3.4)
Repeat Customer contribution
20.7
 –
20.7
25.0
 –
25.0
(0.1)
 –
24.9
Repeat contribution margin (%)
18%
 –
18%
19%
 –
19%
 –
 –
19%
 
14.9
 –
14.9
21.6
 –
21.6
(0.1)
 –
21.5
Naked Wines Australia
Investment in New Customers
(3.0)
 –
(3.0)
(2.9)
 –
(2.9)
 –
0.2
(2.7)
Repeat Customer contribution
7.8
 –
7.8
11.2
 –
11.2
(0.4)
(0.9)
9.9
Repeat contribution margin (%)
25%
 –
25%
26%
 –
26%
 –
 –
26%
 
4.8
 –
4.8
8.3
 –
8.3
(0.4)
(0.7)
7.2
General and 
administrative 
costs
Naked Wines US
(11.9)
0.5
(11.4)
(13.6)
0.8
(12.8)
 –
0.5
(12.3)
Naked Wines UK
(6.7)
0.4
(6.3)
(6.9)
 –
(6.9)
 –
 –
(6.9)
Naked Wines Australia
(3.2)
0.1
(3.1)
(3.6)
 –
(3.6)
 –
0.3
(3.3)
Unallocated
(16.1)
0.5
(15.5)
(28.9)
4.2
(24.7)
 –
 –
(24.7)
Group
(37.9)
1.5
(36.3)
(53.1)
5.0
(48.0)
 –
0.8
(47.2)
Other 
costs
Profit on sale of property
 –
 –
 –
4.8
(4.8)
 –
 –
 –
 –
Impairment
(9.9)
9.9
 –
 (18.2)
18.2
 –
 –
 –
 –
EBIT
Naked Wines US
4.5
5.7
10.2
8.7
14.0
22.7
(0.6)
(1.1)
21.0
Naked Wines UK
8.1
0.4
8.5
14.7
 –
14.7
(0.1)
 –
14.6
Naked Wines Australia
0.8
1.0
1.8
4.7
 –
4.7
(0.4)
(0.3)
4.0
Unallocated
(25.2)
9.7
(15.5)
(42.4)
17.6
(24.7)
 –
 –
(24.7)
Group
(11.8)
16.8
5.0
(14.3)
31.6
17.4
(1.1)
(1.4)
14.9
111
Naked Wines plc
Annual Report and Accounts 2024
Financials
Governance report
Strategic report

Repeat Customer contribution margin
Naked Wines 
US
Naked Wines
UK
Naked Wines 
Australia
Group
52 weeks ended 1 April 2024
Repeat Customer sales
£m
114.2
118.1
31.8
264.1
Repeat Customer contribution
£m
36.7
20.7
7.8
65.3
Repeat Customer contribution margin
%
32.1%
17.5%
24.5%
24.7%
53 weeks ended 3 April 2023
Repeat Customer sales
£m
147.4
130.8
42.5
320.7
Repeat Customer contribution
£m
50.3
25.0
11.2
86.5
Repeat Customer contribution margin
%
34.1%
19.1%
26.4%
27.0%
General and administrative costs reconciliation
52 weeks ended 
1 April 2024
£m
53 weeks ended
3 April 2023
£m
G&A costs per income statement
(37.9)
(53.1)
Add back/(deduct) adjusted items (see note 7):
Amortisation of acquired intangibles
–
1.3
Disposal of US inventory – charitable donations
–
0.8
Disposal of US inventory – bad debt expense
0.2
–
Restructuring costs
1.3
1.5
Software as a Service costs
0.1
2.3
Legal settlement for payment card Interchange fees
–
(0.7)
Fair value movement on open foreign exchange contracts
–
(0.1)
G&A costs per note 6 Segmental reporting
(36.3)
(48.0)
Add back marketing R&D spend
–
5.4
Add back share-based payment charges including related social security costs
0.4
1.5
Operating G&A costs
(35.9)
(41.1)
Net cash excluding lease liabilities
 
1 April 2024
£m
3 April 2023
£m
Cash and cash equivalents
31.9
39.5
Borrowings:
Borrowings net of issuance costs
(12.3)
(29.2)
Customer-funded bonds
–
–
Net cash excluding lease liabilities
19.6
10.3
Alternative performance measures (APMs) 
continued
112
Naked Wines plc
Annual Report and Accounts 2024

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