Quarterlytics / Consumer Defensive / Beverages - Non-Alcoholic / National Beverage Corp. / FY2009 Annual Report

National Beverage Corp.
Annual Report 2009

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Sector Consumer Defensive
Industry Beverages - Non-Alcoholic
Employees 1001-5000
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FY2009 Annual Report · National Beverage Corp.
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It’s the way...we

A n n uA l  R epoR t  2 0 0 9

p 0 1 0 0               n A t i o n A l   B e v e R A g e   c o R p .

It’s the way...we

we formulate…

we innovate…

we celebrate…

 
 
 
p 0 1 0 2               n A t i o n A l   B e v e R A g e   c o R p .

A n n u A l   R e p o R t   2 0 0 9             p 0 1 0 3

  A n n u A l   R e p o R t   2 0 0 9             p 0 1

p 0 2             N a t I o N a l   B e v e r a g e   c o r p .

Tenacious—Unyielding—Relentless 

…a genuine description of our competitiveness—we also have the 
finesse to create, motivate and inspire a great team of people to 
reach for excellence. 

2008–2009, when analyzed in its obituary, will forever be referenced with lessons  
of abuse, catastrophic business failures, the demise of companies that gave Americana 
its torch and…of human suffering like no one could have predicted. The most 
significant loss was the destruction of trust, faith and, ultimately, confidence! These 
words are simple to write, but describe the most sacred of human emotions and, for 
certain, are the most delicate to restore. Some of us will never return to a previous 
normal. The scar… 

There was a compelling feeling to review more about the perils of all the catastrophes 
that have occurred, but here is a sobering disclosure—we at National Beverage truly 
are in contrast to all the chaos that has enveloped the economic world! So, we count 
ourselves fortunate and most appreciative that we are able to say—We Finished Our 
Best Year Ever at National Beverage Corp!

This Annual Report and any that came before it is provided for many reasons, but  
the most precious is that…it is Team National’s report card. As with any form of 
recognition, the nicer, the better! This one will be the last of this type, for the 
internet age is more efficient and effective. Our annual reports, in addition to a 
specific theme and performance results, are also fun. We at National Beverage are  
all about feelings! Joy…

As you peruse and hopefully learn more about us, allow yourself to feel the National 
Beverage Way. Be careful to note that thinking, formulating, innovating and celebrating 
can be tools of a philosophy as unique as the peculiar character of an inspiring inventor 
and as motivating as the joy the invention and its enhancement delivers to all who 
become recipients!  Mentorship…

InsIde VIew…
FY 2009, while for National Beverage a direct contrast with the general economic 
conditions facing our nation, demanded relentless diligence and superb execution to 
achieve our results. Some may compare 2009 EBITDA to that of FY 2007, but in no 
way can the conditions of this past year be comparable with ANY prior year. Explicitly, 
when analyzed, the statistics relative to marketing and sales performance produced 
the finest financial results in the Company’s history. The slower growth of revenues 
over the decade preceding FY 2009 grew to a rate more acceptable relative to 
targeted organic growth…and, as of this writing, we continue to perform as such. 
We are very pleased with this achievement, especially when compared to other U.S. 
soft-drink producers.

The irony that has resulted (in our favor) is—all who experienced this troubling 
recession and collapsed confidence have returned to value purchasing—even the 
most fortunate only spend through value-justification!

Revived faith in what was previously confirmed to be good—gives credence to value. 
Our century-wise, time-honored value brands, Shasta and Faygo, boldly incite real 
value for both consumers and retailers alike.

Our specialty…Fun—Joy 

The flavor segment of all sparkling beverages continues its growth, with National 
Beverage flavors far outpacing most others—as the cola segment drifts in decline. 
New distribution, coupled with our strong consumer demand in the take-home  
channel, gave our Shasta and Faygo brands growth achievements exceeding targeted 
expectations. Also, larger single-serve, value-perceived National Beverage flavors are 
quickly gaining distribution as this consumer demographic seeks more taste—more 
variety—more refreshment!  Yes, more value…

Honored family celebrations, Americana at its best, where warm joyous feelings 
replace stressors of daily life, boost feelings of comfort, faith and confidence—are 
memory creators with sounds of flavors—both Shasta’s and Faygo’s—always a joyous 
part of the lasting memory.

Our sparkling, flavored water, LaCroix, also is leading our growth charge. As more 
and more female professionals change the demographic of the workplace, the 
incentive of ownership, as LaCroix is perceived by this dynamic consumer, is affecting 

p 0 1 0 4               n A t i o n A l   B e v e R A g e   c o R p .

A n n u A l   R e p o R t   2 0 0 9             p 0 1 0 5

  A n n u A l   R e p o R t   2 0 0 9             p 0 3

p 0 4             N a t I o N a l   B e v e r a g e   c o r p .

brand perception. We have been advantaged by the fact that our zesty LaCroix is 
demanded by consumers who want a great-tasting, sparkling beverage, but without 
the calories and sugar. Health-oriented carbonated beverage consumers are switching 
to a sparkling beverage that meets all their demands and leaves them with the feeling 
of—intelligent choice. LaCroix does this in a great-tasting way!  Sparkling fun…

As the stress of our lives exceeded crippling conditions, so has the need to replenish 
nutrients and boost energy. Current conditions have prompted a new concept of 
providing goodness and promoting goodness by filling dual needs—nutritional boost 
and energy boost to the same consumer—this is our new marketing formulation. 
Therefore, our brands Everfresh, Mr. Pure and Rip It are all marketed to serve a 
purpose, in addition to their thirst and taste benefits. In this segment of our business, 
we have also witnessed above-estimated target growth. These brands also provide 
extra margin and promote additional distribution advantages in that they are sold as 
cool, ready-to-drink beverages.

Our other family of soft drink beverages is distinctly beneficial to our marketing  
philosophy and creates opportunities to enhance our overall performance as a top  
of the class…soft-drink producer.

ahead…
Although our efforts produced strong financial results, both in relative and absolute 
terms during very unusual market conditions for FY 2009…the relentless and tenacious 
use of human energy required to produce these has heightened our resolve to ‘stay 
guarded’! Yes, the performance of FY 2010 is on track to produce our targeted goals 
and we are quite pleased.  Again…

Over the past couple of years, non-core events required the use of mega-human 
energy thus diverting efforts that could have further enhanced the Company’s 
growth. All of these have been resolved and that stress is now converted to aggressive 
ambition—I’m happy to report!

We have excellent strengths that are rare and normally not found in the typical 
organization. Our owner-operator mentality is far more advantageous anytime— 
and, in these times, gives us added devotion that converts into energy! We choose 
‘Tough-Grit’ over scheduled intelligence ALL DAY—EVERY DAY!  Yes Sir… 

More often than not…tough mindedness wins the day!  
Can a mind be fortified—TOO?

Yes, we do so…we’re national Beverage Corp.!

VItals + MOre…
As a Company, we are in an enviable position—distinctive and apart from all other 
soft-drink producers. Our vitals are excellent…

Team National performs when it counts
Brands that sparkle in tough times
Fortress balance sheet 
Investor focus that yields appreciation
Investor cash—returned appropriately
No debt and hordes of cash

The only vital that ultimately matters is how we measure up in unprecedented times 
and conditions—this is the profound test of all tests!  Absolutely…

Our brands, our assets, the formulas—most of what we have—are power tools and 
require human traits and skills to generate value through outstanding performance. 
This value is worth very little…if it cannot bring joy and participating appreciation to 
those who create it—Team National, Directors, employees, customers and consumers— 
ALL! And, YOU, our investor/shareholder whose trust we most certainly respect. 

National Beverage’s proprietary uniqueness is found within its relentless drive and 
success-inducing philosophy…these are dynamically inspired by—TEAM NATIONAL…

Team National is a winning team!
Why…It’s the way we think!

Nick A. Caporella
Chairman and Chief Executive Officer

P.S. Stay Motivated!

 
 
 
 
 
 
p 0 4               n A t i o n A l   B e v e R A g e   c o R p .

A n n u A l   R e p o R t   2 0 0 9             p 0 5

Formulating…a one-of-a-kind character! 
Creating…one-of-a-kind results!

The intense, single-minded human that can convince some-
one their idea has a place in the future and, through hard 
work and drive, pushes so hard that a powerful inertia  
creates a dynamic outcome for that idea!

This is the Formulation of Formulations—

This formulation and how it works is the basis of life at 
National Beverage! This annual report is designed to 
reflect the dynamics of this formulation and the results  
of the opportunistic enterprise it created.

We at National Beverage live a culture in which new ideas, 
new developments, innovation and philosophy, stimulate 
admirable performance and create enviable results.

This culture provides that the achievable can happen 
quicker and more efficiently with on-demand innovation  
at our fingertips.

SHAREHOLDERS’
EqUITY GREW

565%

SINCE JANUARY 15, 1996

It’s the way...we

formulate

$1B

e B i t D a   $ 50M

s
e

u

n

$575M
FY09

e
v
e
R

1

:

7

.

2

i o  

a t

  R

1.

C u R R e n t

the ultimate formulation is creating value for 
our investors!

Financial results and the strength of our balance sheet, 
while extremely important, are a result of our top  
priority—which is developing the best team possible. 
There is much to formulate as our dynamic team searches 
the corners of the globe for cutting-edge solutions and 
innovative ideas that, together, will continue creating value 
at National Beverage.

Loyal consumers rely on our consistent quality. Our 
brands not only taste great, but their value confidence 
enhancement gives our consumers an added boost of spirit!

p 0 6               n A t i o n A l   B e v e R A g e   c o R p .

A n n u A l   R e p o R t   2 0 0 9             p 0 7

LACROIx

#1

CANNED SPARkLING 
WATER IN U.S.

It’s the way...we

entrepreneurially instinctive people reach for 
innovation with each and every fiber within 
them. Only through their efforts does the 
impossible and unlikely…result!

Winning awards with our packages, wowing consumers 
with our formulations and creating and promoting inventive 
sourcing for raw materials…is novel innovation at work.

Innovation is the result of a human mind that is programmed 
to challenge itself and create a more effective result. Our 
culture induces, through a caring and protective atmosphere, 
a mental stimulation to think outside the box and inspire 
each other to achieve more, thus giving us an edge over 
our competition.

Our shareholders are the benefactors of this charged  
culture. While the Team is intellectually advancing due to 
innovation that ultimately rewards all participants, they 
also share in the enhanced enterprise value.

Team National…takes Innovation to a new level.

p 0 8               n A t i o n A l   B e v e R A g e   c o R p .

A n n u A l   R e p o R t   2 0 0 9             p 0 9

It’s the way...we

celebrate

f

c

t

i

Visualizing…  
yourself participating in a future 
celebration programs the brain to  
do a few things…set a goal to win…  
win…Celebrate again!

Preparing and stimulating one’s mind is not new… 
this thought process is as old as civilization itself… 
but focusing on programming the mind to induce a 
preferred outcome is the new paradigm.

Winning and exceeding expectations is desired  
by all…but those of us who envision an outcome 
and witness how it is developed by embracing  
this philosophy, have given themselves a definite 
advantage.

Creating an atmosphere in which fun is a part of  
the result is our ultimate incentive. We produce 
joy for others and, in doing so, put our joy of doing  
it into our efforts to enhance taste and deliver 
enjoyment…

The Team National Way! Yes!!

VALUE OF $1,000 
INVESTED IN

t — think
f — formulate
i — innovate
c — celebrate

$12,647.76

1/15/96 THROUGH 5/2/09, 
INCLUDING DIVIDEND 
REINVESTMENT.

p 0 1 0               n A t i o n A l   B e v e R A g e   c o R p .

National Beverage...

FINANCIALS

P 1 4               N a t i o N a l   B e v e r a g e   c o r P .

Selected Financial Data

(In thousands, except per share amounts)

S U M M A RY  O F   O P E R AT I O N S :
Net sales
cost of sales(2)

gross profit
Selling, general and administrative expenses
interest expense
other income—net

income before income taxes
Provision for income taxes

Net income

P E R   S H A R E  DATA :
Basic net income(3)
Diluted net income (3)
closing stock price(3)
cash dividends paid(4)

B A L A N C E  S H E E T  DATA :
cash and equivalents
Working capital
Property, plant and equipment—net
total assets
Deferred income tax liability
Shareholders’ equity(4)

Fiscal Year ended

May 2,  
2009

May 3,  
2008(1)

april 28,  
2007

april 29,  
2006

april 30,  
2005

$ 575,177
405,322

$ 566,001
393,420

$ 539,030
365,793

$ 516,802
349,131

$ 495,572
340,206

169,855
131,918
107
967

38,797
14,055

172,581
138,447
109
1,053

35,078
12,598

173,237
137,212
106
2,587

38,506
13,824

167,671
135,090
105
2,416

34,892
12,666

155,366
130,037
106
1,199

26,422
9,536

$  24,742

$  22,480

$  24,682

$  22,226

$  16,886

$ 

.54
.54
10.47
—

$  84,140
117,840
56,141
265,682
16,517
170,012

$ 

.49
.49
8.05
.80

$ 

.54
.54
13.13
—

$ 

.49
.48
12.80
.83

$ 

.37
.37
5.92
—

$  51,497
89,396
57,639
239,122
16,624
144,625

$  65,579
97,684
57,369
257,632
15,217
157,361

$  42,119
75,025
56,027
218,339
17,783
130,860

$  54,557
81,962
62,879
224,587
15,958
143,296

(1)  Fiscal 2008 consisted of 53 weeks.
(2)  Fiscal 2006 cost of sales includes a fructose settlement gain of $8.4 million.
(3)  Basic net income per share is computed by dividing earnings applicable to common shares by the weighted average number of shares outstanding. Diluted net 
income per share includes the dilutive effect of stock options. Net income per share and the closing stock price have been adjusted for the 20% stock dividend  
distributed on June 22, 2007.

(4)  In January 2006, the Company paid a cash dividend of $1.00 per share ($.83 per share after adjusting for the 20% stock dividend), aggregating $38.0 million.  

In August 2007, the Company paid a cash dividend of $.80 per share, aggregating $36.7 million.

a N N u a l   r e P o r t   2 0 0 9             P 1 5

Management’s Discussion and Analysis of  
Financial Condition and Results of Operations

OV E RV I E W
National Beverage corp. develops, manufactures, markets 
and distributes a complete portfolio of quality beverage 
products throughout the united States. incor porated in 
Delaware in 1985, National Beverage corp. is a holding 
company for various operating subsidiaries. in this report, 
the terms “we,” “us,” “our,” “company” and “National 
Beverage” mean National Beverage corp. and its 
subsidiaries.

We consider ourselves to be a leader in the develop-
ment and sale of flavored beverage products in the united 
States, offering the widest selection of flavored soft drinks, 
juices, sparkling waters, energy drinks and nutritionally-
enhanced waters. our flavor development spans over 100 
years originating with our flagship brands, Shasta® and 
Faygo®, each of which has over 50 flavor varieties. We 
also maintain a diverse line of flavored beverage products 
geared to the health-conscious consumer, including 
everfresh®, Home Juice®, and Mr. Pure® 100% juice and 
juice-based products; lacroix®, crystal Bay® and clearFruit® 
flavored, sparkling, and spring water products; and ÀSanté® 
nutritionally-enhanced waters. in addition, we distribute rip 
it® energy drinks, ohana® fruit-flavored drinks, St. Nick’s® 
holiday soft drinks as well as powder and effervescent  
tablet beverage enhancers sold under the NutraFizz® 
brand name. Substantially all of our brands are produced in 
twelve manufacturing facilities that are strategically located 
in major metropolitan markets throughout the continental 
united States. to a lesser extent, we develop and produce 
soft drinks for certain retailers and beverage companies 
(“allied brands”).

our strategy emphasizes the growth of our products 
by offering a branded beverage portfolio of proprietary fla-
vors; by supporting the franchise value of regional brands 
and expanding those brands with distinctive packaging and 
broader demographic emphasis; by developing and acquiring 
innovative products tailored toward healthy lifestyles; and 
by appealing to the “quality-price” expectations of the 

family consumer. We believe that the “regional share 
dynamics” of our brands perpetuate consumer loyalty 
within local regional markets, resulting in more retailer 
sponsored promotional activities.

over the last several years, we have focused on 

increasing penetration of our brands in the convenience 
channel through company-owned and independent distrib-
utors. the convenience channel consists of convenience 
stores, gas stations, and other smaller “up-and-down-the-
street” accounts. Because of the higher retail prices and 
margins that typically prevail, we have undertaken several 
measures to expand convenience channel distribution in 
recent years. these include development of products spe-
cifically targeted to this market, such as clearFruit, crystal 
Bay, rip it and ÀSanté. additionally, we have created pro-
prietary and specialized packaging with distinctive graphics 
for these products. We intend to continue our focus on 
enhancing growth in the convenience channel through both 
specialized packaging and innovative product development.
Beverage industry sales are seasonal with the highest 
volume typically realized during the summer months. addi-
tionally, our operating results are subject to numerous  
factors, including fluctuations in the costs of raw materials, 
changes in consumer preference for beverage products and 
competitive pricing in the marketplace.

R E S U LT S   O F  O P E R AT I O N S

Net Sales: Fiscal 2009 consisted of 52 weeks while fiscal 
2008 consisted of 53 weeks. Net sales for fiscal 2009 
increased to $575.2 million, or 3.8% after adjusting for  
the effect of the extra week in fiscal 2008. the net sales 
increase reflects case volume growth of 3.1% for our 
energy drinks, juices and waters and 2.1% for branded  
carbonated soft drinks. in addition, unit pricing increased 
3.4% due to product mix and price increases instituted to 
recover higher raw material costs. this improvement was 
partially offset by a decline in allied branded volume.

P 1 6               N a t i o N a l   B e v e r a g e   c o r P .

Management’s Discussion and Analysis of  
Financial Condition and Results of Operations (continued)

Net sales for fiscal 2008 increased 5.0% to $566.0  

million compared to fiscal 2007. the net sales increase 
reflects case volume growth of 8.8% for our energy  
drinks, juices and waters along with the effect of an 11% 
improvement in unit pricing due to product mix and price 
increases instituted to recover higher raw material costs. 
these increases were partially offset by a 6.1% decline  
in branded carbonated soft drink volume as well as the 
phase out of certain allied brands.

Gross Profit: gross profit approximated 29.5% of net sales 
for fiscal 2009 and 30.5% of net sales for fiscal 2008. the 
decline in gross margin was due to higher manufacturing 
and raw material costs and the effect of a $1.4 million busi-
ness interruption insurance recovery in fiscal 2008. this 
was partially offset by the higher unit pricing noted above. 
cost of goods sold per unit increased 4.9% .

gross profit approximated 30.5% of net sales for fiscal 

2008 and 32.1% of net sales for fiscal 2007. the decline  
in gross margin was due to higher manufacturing and raw 
material costs and the effect of lower volume. this was 
partially offset by the higher unit pricing noted above and a 
$1.4 million business interruption insurance recovery. cost 
of goods sold per unit increased approximately 14% .

Shipping and handling costs are included in selling, gen-
eral and administrative expenses, the classification of which 
is consistent with many beverage companies. However, our 
gross margin may not be comparable to companies that 
include shipping and handling costs in cost of sales. See 
Note 1 of Notes to consolidated Financial Statements.

Selling, General and Administrative Expenses: Selling, general 
and administrative expenses were $131.9 million or 22.9% 
of net sales for fiscal 2009 compared to $138.4 million or  
24.5% of net sales for fiscal 2008. the decline in expenses  
is due primarily to lower distribution and marketing costs.
Selling, general and administrative expenses were 

$138.4 million or 24.5% of net sales for fiscal 2008 com-
pared to $137.2 million or 25.5% of net sales for fiscal  
2007. the increase in expenses is due primarily to higher 
distribution costs, which were affected by increases in fuel 
and energy costs.

Interest Expense and Other Income—Net: interest expense 
is comprised of financing costs related to maintaining lines of 
credit. other income includes interest income of $865,000 
for fiscal 2009, $1.2 million for fiscal 2008, and $1.7 million 
for fiscal 2007. the decline in interest income for fiscal 
2009 is due to lower investment yields. the decline in 
interest income for fiscal 2008 is due to lower investment 
yields and a decline in average invested balances related  
to the $36.7 million dividend paid in august 2007. other 
income for fiscal 2009 includes a gain of $728,000 related 
to a legal settlement concerning leased property. in addition, 
other income for fiscal 2007 includes a gain of $895,000 
related to a contract settlement with a customer. See  
Note 6 of Notes to consolidated Financial Statements.

Income Taxes: our effective tax rate was approximately 
36.2% for fiscal 2009 and 35.9% for fiscal 2008 and fiscal 
2007. the difference between the effective rate and the 
federal statutory rate of 35% was primarily due to the 
effects of state income taxes, nondeductible expenses,  
and nontaxable interest income. See Note 7 of Notes to 
consolidated Financial Statements.

a N N u a l   r e P o r t   2 0 0 9             P 1 7

L I Q U I D I T Y   A N D  F I N A N C I A L  C O N D I T I O N

Liquidity and Capital Resources: our principal source of 
funds is cash generated from operations, which may be 
supplemented by borrowings available under our credit 
facilities. the company maintains unsecured revolving 
credit facilities aggregating $75 million, of which $2.9 mil-
lion is utilized for standby letters of credit at May 2, 2009.  
We believe that existing capital resources, including our 
cash and equivalents aggregating $84.1 million as of May 2, 
2009, are sufficient to meet our capital requirements for 
the foreseeable future.

although we continually make capital improvements 

to expand our production capacity, enhance packaging 
capabilities or improve efficiencies at our manufacturing 
facilities, the company did not have any material capital 
expenditure commitments as of May 2, 2009. We antici-
pate that fiscal 2010 expenditures will be higher than fiscal 
2009 amounts.

on June 22, 2007, the company distributed a 20% 
stock dividend to shareholders, increasing outstanding 
shares by 7.6 million. on august 17, 2007, the company 
paid a special cash dividend of $.80 per share, aggregating 
$36.7 million.

Pursuant to a management agreement, we incurred a 
fee to corporate Management advisors, inc. (“cMa”) of 
approximately $5.8 million for fiscal 2009, $5.7 million for 
fiscal 2008, and $5.4 million for fiscal 2007. at May 2, 2009, 
we owed $2.8 million to cMa for unpaid fees. See Note 5 
of Notes to consolidated Financial Statements.

Cash Flows: During fiscal 2009, $35.8 million was provided 
from operating activities, which was partially offset by  
$3.5 million used for investing activities. cash provided by 
operating activities increased $1.8 million due primarily to 
higher earnings. cash used in investing activities improved 
$9.2 million due to changes in net marketable securities 
trans actions and reduced capital expenditures. cash  
provided by financing activities aggregated $305,000 in  
fiscal 2009.

During fiscal 2008, $34 million was provided from 

operating activities, which was partially offset by $12.7  
million used for investing activities. cash provided by oper-
ating activities increased $1.2 million due primarily to a 
favorable change in deferred income taxes. cash used in 
investing activities increased $1.8 million due to a net 
increase in marketable securities purchased. cash used in 
financing activities aggregated $35.4 million in fiscal 2008, 
reflecting a $36.7 million dividend paid in august 2007.

Financial Position: During fiscal 2009, our working capital 
increased $28.4 million to $117.8 million due primarily to 
cash provided from operations. trade receivables increased 
$4.5 million due to changes in customer mix and timing of 
customer payments. Prepaid and other assets decreased 
$6.5 million due primarily to changes in income tax refunds. 
at May 2, 2009, the current ratio was 2.7 to 1, compared 
to 2.3 to 1 at May 3, 2008.

P 1 8               N a t i o N a l   B e v e r a g e   c o r P .

Management’s Discussion and Analysis of  
Financial Condition and Results of Operations (continued)

During fiscal 2008, our working capital decreased $8.3 million to $89.4 million due to the august 2007 cash dividend 

payment. trade receivables decreased $2.8 million due to changes in customer mix and timing of customer payments. 
inventory decreased $5.3 million due to the elimination of certain inventory items and improved inventory management. 
Prepaid and other assets increased $2.3 million due to an increase in income tax refund receivable. at May 3, 2008 and 
april 28, 2007, the current ratio was 2.3 to 1.

C O N T R AC T U A L  O B L I G AT I O N S
long-term contractual obligations at May 2, 2009 are payable as follows:

(In thousands) 

operating leases

Purchase commitments

total

total

2010

2012

2014

thereafter

2011– 

2013– 

$ 17,668

$  5,335

$ 6,547

$ 2,764

$3,022

42,300

42,300

—

—

—

$ 59,968

$ 47,635

$ 6,547

$ 2,764

$3,022

We have guaranteed the residual value of certain leased 

equipment in the amount of $11.3 million. Management 
believes that the net realizable value of such equipment  
will be in excess of the guaranteed amount when the lease 
terminates in July 2012.

We contribute to certain pension plans under collec-
tive bargaining agreements based on hours worked and to 
a discretionary profit sharing plan, none of which have any 
long-term contractual funding requirements. contributions 
were $2.3 million for fiscal 2009 and $2.2 million for fiscal 
2008 and 2007.

We maintain self-insured and deductible programs for 

certain liability, medical and workers’ compensation expo-
sures. other long-term liabilities include known claims and 
estimated incurred but not reported claims not otherwise 
covered by insurance, based on actuarial assumptions and 
historical claims experience. Since the timing and amount  

of claims settlement varies significantly, we are not able  
to reasonably estimate future payments for the periods 
indicated.

We have standby letters of credit aggregating $2.9 
million related to our self-insurance programs, which expire 
in fiscal 2010. We expect to renew these standby letters of 
credit until they are no longer required.

O F F - B A L A N C E  S H E E T  A R R A N G E M E N T S
We do not have any off-balance sheet arrangements that 
have or are reasonably likely to have a current or future 
material effect on our financial condition.

C R I T I C A L  AC C O U N T I N G  P O L I C I E S
the preparation of financial statements in conformity with 
generally accepted accounting principles requires manage-
ment to make estimates and assumptions that affect the  

a N N u a l   r e P o r t   2 0 0 9             P 1 9

amounts reported in the financial statements and accom-
panying notes. although these estimates are based on  
management’s knowledge of current events and actions  
it may undertake in the future, they may ultimately differ 
from actual results. We believe that the critical accounting 
policies described in the following paragraphs affect the 
most significant estimates and assumptions used in the 
preparation of our consolidated financial statements. For 
these policies, we caution that future events rarely develop 
exactly as estimated, and the best estimates routinely 
require adjustment.

Credit Risk: We sell products to a variety of customers and 
extend credit based on an evaluation of each customer’s 
financial condition, generally without requiring collateral. 
exposure to credit losses varies by customer principally due 
to the financial condition of each customer. We monitor 
our exposure to credit losses and maintain allowances for 
anticipated losses based on specific customer circumstances, 
credit conditions, and historical write-offs.

Impairment of Long-Lived Assets: all long-lived assets, 
excluding goodwill and intangible assets not subject to 
amortization, are evaluated for impairment on the basis  
of undiscounted cash flows whenever events or changes  
in circumstances indicate that the carrying amount of an 
asset may not be recoverable. an impaired asset is written 
down to its estimated fair market value based on the best 
information available. estimated fair market value is gener-
ally measured by discounting future cash flows. goodwill 
and intangible assets not subject to amortization are evalu-
ated for impairment annually or sooner in accordance with 
SFaS No. 142. an impairment loss is recognized if the  
carrying amount, or for goodwill, the carrying amount of  
its reporting unit, is greater than its fair value.

Income Taxes: our effective income tax rate is based on 
estimates of taxes which will ultimately be payable. Deferred 
taxes are recorded to give recognition to temporary dif-
ferences between the tax bases of assets or liabilities and 
their reported amounts in the financial statements. valuation  
allowances are established to reduce the carrying amounts 
of deferred tax assets when it is deemed, more likely than 
not, that the benefit of deferred tax assets will not be 
realized.

Insurance Programs: We maintain self-insured and deduct-
ible programs for certain liability, medical and workers’ com-
pensation exposures. accordingly, we accrue for known 
claims and estimated incurred but not reported claims  
not otherwise covered by insurance, based on actuarial 
assumptions and historical claims experience.

Sales Incentives: We offer various sales incentive arrange-
ments to our customers, which require customer perfor-
mance or achievement of certain sales volume targets. in 
those circumstances when the incentive is paid in advance, 
we amortize the amount paid over the period of benefit  
or contractual sales volume. When the incentive is paid in 
arrears, we accrue the expected amount to be paid over 
the period of benefit or expected sales volume. the rec-
ognition of these incentives involves the use of judgment 
related to performance and sales volume estimates that  
are made based on historical experience and other factors. 
Sales incentives are accounted for as a reduction of reve-
nues and actual amounts may vary from reported amounts.

P 2 0               N a t i o N a l   B e v e r a g e   c o r P .

Management’s Discussion and Analysis of  
Financial Condition and Results of Operations (continued)

N E W   AC C O U N T I N G  S TA N DA R D S
See Note 1 of Notes to consolidated Financial Statements 
for information about recently issued accounting standards.

Q U A N T I TAT I V E  A N D  Q U A L I TAT I V E  D I S C LO S U R E S 

A B O U T  M A R K E T  R I S K

Commodities: We purchase various raw materials, including 
aluminum cans, plastic bottles, high fructose corn syrup, 
and various juice concentrates, the prices of which fluctuate 
based on commodity market conditions. our ability to 
recover increased costs through higher pricing may be lim-
ited by the competitive environment in which we operate.

Interest Rates: We had no debt related interest rate expo-
sure during fiscal 2009. our investment portfolio is com-
prised of highly liquid securities consisting primarily of 
short-term money market instruments, the yields of which 
fluctuate based largely on short-term treasury rates. if the 
yield of these instruments had changed by 100 basis points 
(1%), interest income for fiscal 2009 would have changed 
by approximately $470,000.

F O RWA R D - LO O K I N G  S TAT E M E N T S
National Beverage and its representatives may from time 
to time make written or oral statements relating to future 
events or results relative to our financial, operational and 
business performance, achievements, objectives and strate-
gies. these statements are “forward-looking” within the 
meaning of the Private Securities litigation reform act of  
1995, and include statements contained in this report, filings  

with the Securities and exchange commission and other  
reports to our stockholders. certain statements including, 
without limitation, statements containing the words 
“believes,” “anticipates,” “intends,” “plans,” “expects,” and 
“estimates” constitute “forward-looking statements” and 
involve known and unknown risk, uncertainties and other 
factors that may cause the actual results, performance or 
achievements of our company to be materially different 
from any future results, performance or achievements 
expressed or implied by such forward-looking statements. 
Such factors include, but are not limited to, the following: 
general economic and business conditions; pricing of com-
petitive products; success in acquiring other beverage busi-
nesses; success of new product and flavor introductions; 
fluctuations in the costs of raw materials and packaging 
supplies, and the ability to pass along any cost increases  
to our customers; our ability to increase prices for our 
products; labor strikes or work stoppages or other inter-
ruptions or difficulties in the employment of labor; contin-
ued retailer support for our products; changes in consumer 
preferences and our success in creating products geared 
toward consumers’ tastes; success of implementing business 
strategies; changes in business strategy or development 
plans; government regulations; unseasonably cold or wet 
weather conditions; and other factors referenced in this 
report and the company’s filings with the Securities and 
exchange commission. We disclaim an obligation to update 
any such factors or to publicly announce the results of any 
revisions to any forward-looking statements contained 
herein to reflect future events or developments.

a N N u a l   r e P o r t   2 0 0 9             P 2 1

Consolidated Balance Sheets
as of May 2, 2009 and May 3, 2008

(In thousands, except share amounts)

2009

2008

A S S E T S
current assets:
  cash and equivalents
  Marketable securities
  trade receivables—net of allowances of $445 (2009) and $266 (2008)

inventories

  Deferred income taxes—net
  Prepaid and other assets

  total current assets

Property, plant and equipment—net
goodwill
intangible assets—net
other assets

L I A B I L I T I E S  A N D  S H A R E H O L D E R S ’  E Q U I T Y
current liabilities:
  accounts payable
  accrued liabilities

income taxes payable

  total current liabilities
Deferred income taxes—net
other liabilities
Shareholders’ equity:

 Preferred stock, 7% cumulative, $1 par value, aggregate liquidation preference of $15,000— 
  1,000,000 shares authorized; 150,000 shares issued; no shares outstanding
 common stock, $.01 par value—authorized 75,000,000 shares; issued 50,045,718 shares  

 (2009) and 49,982,838 shares (2008); outstanding 46,012,934 shares (2009) and  
45,950,054 shares (2008)

  additional paid-in capital
  retained earnings
  treasury stock—at cost:

  Preferred stock—150,000 shares
  common stock—4,032,784 shares

  total shareholders’ equity

See accompanying Notes to Consolidated Financial Statements.

$  84,140
—
53,735
39,612
3,262
5,552

186,301
56,141
13,145
1,861
8,234

$  51,497
3,000
49,186
38,754
2,895
12,009

157,341
57,639
13,145
1,899
9,098

$ 265,682

$ 239,122

$  48,005
20,142
314

$  49,803
17,965
177

68,461
16,517
10,692

67,945
16,624
9,928

150

150

500
27,153
160,209

500
26,508
135,467

(5,100)
(12,900)

(5,100)
(12,900)

170,012

144,625

$ 265,682

$ 239,122

 
 
 
 
 
 
 
 
 
 
 
 
 
P 2 2               N a t i o N a l   B e v e r a g e   c o r P .

Consolidated Statements of Income
For the Fiscal Years ended May 2, 2009, May 3, 2008 and april 28, 2007

(In thousands, except per share amounts)

Net sales
cost of sales

gross profit
Selling, general and administrative expenses
interest expense
other income—net

income before income taxes
Provision for income taxes

Net income

Net income per share
  Basic
  Diluted

average common shares outstanding
  Basic
  Diluted

See accompanying Notes to Consolidated Financial Statements.

2009

2008

2007

$ 575,177
405,322

$ 566,001
393,420

$ 539,030
365,793

169,855
131,918
107
967

38,797
14,055

172,581
138,447
109
1,053

35,078
12,598

173,237
137,212
106
2,587

38,506
13,824

$  24,742

$  22,480

$  24,682

$ 
$ 

.54
.54

$ 
$ 

.49
.49

$ 
$ 

.54
.54

45,999
46,191

45,894
46,109

45,763
46,073

Consolidated Statements of Shareholders’ Equity
For the Fiscal Years ended May 2, 2009, May 3, 2008 and april 28, 2007

(In thousands)

N U M B E R   O F   C O M M O N  S H A R E S  I S S U E D
Beginning of year
Stock options exercised
20% stock dividend

end of year

P R E F E R R E D  S TO C K
Beginning and end of year

C O M M O N  S TO C K
Beginning of year
Stock options exercised
20% stock dividend

end of year

A D D I T I O N A L   PA I D - I N  C A P I TA L
Beginning of year
Stock options exercised
Stock-based compensation
Stock-based tax benefits

end of year

R E TA I N E D   E A R N I N G S
Beginning of year
Net income
cash dividends paid
FiN 48 adoption
20% stock dividend

end of year

T R E A S U RY  S TO C K— P R E F E R R E D
Beginning and end of year

T R E A S U RY  S TO C K— C O M M O N
Beginning and end of year

TOTA L  S H A R E H O L D E R S ’  E Q U I T Y

See accompanying Notes to Consolidated Financial Statements.

a N N u a l   r e P o r t   2 0 0 9             P 2 3

2009

2008

2007

49,982
63
—

49,538
444
—

41,511
443
7,584

50,045

49,982

49,538

$ 

150

$ 

150

$ 

150

500
—
—

500

496
4
—

500

415
5
76

496

26,508
245
340
60

24,847
329
311
1,021

23,033
319
318
1,177

27,153

26,508

24,847

135,467
24,742
—
—
—

149,868
22,480
(36,711)
(170)
—

125,262
24,682
—
—
(76)

160,209

135,467

149,868

(5,100)

(5,100)

(5,100)

(12,900)

(12,900)

(12,900)

$ 170,012

$ 144,625

$ 157,361

P 2 4               N a t i o N a l   B e v e r a g e   c o r P .

Consolidated Statements of Cash Flows
For the Fiscal Years ended May 2, 2009, May 3, 2008 and april 28, 2007

(In thousands)

2009

2008

2007

O P E R AT I N G   AC T I V I T I E S :
Net income
adjustments to reconcile net income to net cash provided by operating activities:
  Depreciation and amortization
  Deferred income tax (benefit) provision
  loss on disposal of property, net
  Stock-based compensation
  changes in assets and liabilities:

  trade receivables

inventories

  Prepaid and other assets
  accounts payable
  accrued and other liabilities

$  24,742

$  22,480

$  24,682

11,782
(474)
363
340

(4,549)
(858)
2,774
(1,798)
3,507

11,584
1,254
196
311

2,790
5,308
(2,824)
(4,530)
(2,581)

11,650
(2,835)
9
318

(3,740)
(9,633)
(3,193)
16,292
(715)

Net cash provided by operating activities

35,829

33,988

32,835

I N V E S T I N G  AC T I V I T I E S :
Marketable securities purchased
Marketable securities sold
additions to property, plant and equipment
Proceeds from sale of property, plant and equipment

Net cash used in investing activities

F I N A N C I N G  AC T I V I T I E S :
common stock cash dividend
Proceeds from stock options exercised
Stock-based tax benefits

Net cash provided by (used in) financing activities

N E T  I N C R E A S E  ( D E C R E A S E )  I N  C A S H  A N D  E Q U I VA L E N T S

C A S H  A N D  E Q U I VA L E N T S — B E G I N N I N G   O F  Y E A R

(109,450)
112,450
(6,658)
167

(302,195)
299,195
(9,725)
12

(524,980)
524,980
(10,975)
99

(3,491)

(12,713)

(10,876)

—
245
60

305

(36,711)
333
1,021

(35,357)

32,643
51,497

(14,082)
65,579

—
324
1,177

1,501

23,460
42,119

C A S H  A N D  E Q U I VA L E N T S — E N D  O F  Y E A R

$  84,140

$  51,497

$  65,579

OT H E R   C A S H  F LOW  I N F O R M AT I O N :
interest paid
income taxes paid

See accompanying Notes to Consolidated Financial Statements.

$ 

107
11,114

$ 

107
13,767

$ 

106
13,325

 
 
 
 
 
 
a N N u a l   r e P o r t   2 0 0 9             P 2 5

Notes to Consolidated Financial Statements

National Beverage corp. develops, manufactures, markets 
and distributes a complete portfolio of multi-flavored soft 
drinks, juice drinks, water and specialty beverages through-
out the united States. incorporated in Delaware in 1985, 
National Beverage corp. is a holding company for various 
operating subsidiaries. When used in this report, the terms 
“we,” “us,” “our,” “company” and “National Beverage” 
mean National Beverage corp. and its subsidiaries.

1.  S I G N I F I C A N T   AC C O U N T I N G  P O L I C I E S

Basis of Presentation: our consolidated financial statements 
are prepared in accordance with accounting principles  
generally accepted in the united States. the consolidated 
financial statements include the accounts of National 
Beverage corp. and all subsidiaries. all significant inter-
company transactions and accounts have been eliminated. 
our fiscal year ends the Saturday closest to april 30th and, 
as a result, an additional week is added every five or six 
years. Fiscal 2008 consisted of 53 weeks while fiscal 2009 
and 2007 consisted of 52 weeks.

certain amounts in the prior years’ consolidated  
financial statements have been revised to conform to  
the current year presentation.

Cash and Equivalents: cash and equivalents are comprised 
of cash and highly liquid securities (consisting primarily of 
short-term money-market investments) with an original 
maturity of three months or less.

Fair Value of Financial Instruments: the fair values of market-
able securities are estimated based on market rates. the 
carrying amounts of trade receivables and accounts payable 
reflected in the balance sheets approximate their fair values 
due to their short-term nature.

Impairment of Long-Lived Assets: all long-lived assets, 
excluding goodwill and intangible assets not subject to 
amortization, are evaluated for impairment on the basis  
of undiscounted cash flows whenever events or changes  
in circumstances indicate that the carrying amount of an 
asset may not be recoverable. an impaired asset is written 
down to its estimated fair market value based on the best 
information available. estimated fair market value is gener-
ally measured by discounting future cash flows. goodwill 
and intangible assets not subject to amortization are eval-
uated for impairment annually or sooner in accordance 
with SFaS No. 142. an impairment loss is recognized if  
the carrying amount, or for goodwill, the carrying amount 
of its reporting unit, is greater than its fair value.

Income Taxes: our effective income tax rate is based on 
estimates of taxes which will ultimately be payable. Deferred 
taxes are recorded to give recognition to temporary dif-
ferences between the tax bases of assets or liabilities and 
their reported amounts in the financial statements. valua-
tion allowances are established to reduce the carrying 
amounts of deferred tax assets when it is deemed, more 
likely than not, that the benefit of deferred tax assets will 
not be realized.

at the beginning of fiscal 2008, we adopted the Finan-
cial accounting Standards Board’s (“FaSB”) interpretation 
Number 48, “accounting for uncertainty in income taxes” 
(“FiN 48”). FiN 48 clarified the accounting for uncertainty 
in an enterprise’s financial statements by prescribing a  
recognition threshold and measurement attribute for the 
financial statement recognition and measurement of a tax 
position taken or expected to be taken in a tax return.  
See Note 7.

P 2 6               N a t i o N a l   B e v e r a g e   c o r P .

Notes to Consolidated Financial Statements (continued)

Insurance Programs: We maintain self-insured and deduct-
ible programs for certain liability, medical and workers’ 
compensation exposures. accordingly, we accrue for known 
claims and estimated incurred but not reported claims  
not otherwise covered by insurance, based on actuarial 
assumptions and historical claims experience.

Intangible Assets: intangible assets as of May 2, 2009 and 
May 3, 2008 consisted primarily of nonamortizable trade-
marks aggregating $1,861,000 and $1,899,000, respectively.

Inventories: inventories are stated at the lower of first-in, 
first-out cost or market. inventories at May 2, 2009 are 
comprised of finished goods of $22,168,000 and raw mate-
rials of $17,444,000. inventories at May 3, 2008 are com-
prised of finished goods of $20,913,000 and raw materials 
of $17,841,000.

Marketable Securities: Marketable securities are income 
yielding securities that generally can be readily converted 
into cash. all of our marketable securities are classified  
as trading securities and are reported as current assets at 
their estimated fair market values. Fair value is based on 
quoted prices of similar assets in active markets. valuation 
of these items does entail significant amount of judgment 
and the inputs that are significant to the fair value measure-
ment are level 2 in the fair value hierarchy as defined in 
SFaS 157, Fair Value Measurements. accordingly, the fair 
value may not represent actual value of the securities that 
could have been realized and do not include expenses that 
could be incurred in an actual sale or settlement.

Marketing Costs: We are involved in a variety of marketing 
programs, including cooperative advertising programs with 
customers, to advertise and promote our products to  
consumers. Marketing costs are expensed when incurred, 
except for prepaid advertising and production costs which 
are expensed when the advertising takes place. Marketing 
costs, which are included in selling, general and adminis-
trative expenses, were $34.9 million in fiscal 2009, $39.5 
million in fiscal 2008, and $42.4 million in fiscal 2007.

Net Income Per Share: Basic net income per share is com-
puted by dividing net income by the weighted average 
number of common shares outstanding during the period. 
Diluted net income per share is calculated in a similar man-
ner, but includes the dilutive effect of stock options, which 
amounted to 192,000 shares in fiscal 2009, 215,000 shares 
in fiscal 2008, and 310,000 shares in fiscal 2007. options to 
purchase 33,000 shares in fiscal 2009, 344,000 shares in fis-
cal 2008, and 1,000 shares in fiscal 2007 were not included 
in the calculation of diluted net income per share because 
these options were antidilutive.

New Accounting Standards: in September 2006, the FaSB 
issued Statement of Financial Standards (“SFaS”) 157, Fair 
Value Measurements (SFaS 157), which defines fair value, 
establishes a framework for measuring fair value, and 
expands disclosures about fair value measurements. SFaS 
157 was effective at the beginning of fiscal 2009 for all 
financial assets and liabilities and for nonfinancial assets  
and liabilities measured at fair value on a recurring basis.  

a N N u a l   r e P o r t   2 0 0 9             P 2 7

the adoption of SFaS 157 did not have a material impact 
on our consolidated financial statements. For all other  
nonfinancial assets and liabilities, SFaS 157 is effective at 
the beginning of fiscal 2010 and we do not believe that the 
adoption will materially impact our consolidated financial 
statements.

in February 2007, the FaSB issued SFaS 159, The 
Fair Value Option for Financial Assets and Financial Liabilities 
(SFaS 159), which permits entities to choose to measure 
many financial instruments and certain other items at fair 
value. SFaS 159 was effective at the beginning of our 2009 
fiscal year. We did not apply the fair value option to any of 
our financial instruments; therefore, SFaS 159 did not have 
an impact on our consolidated financial statements.

in December 2007, the FaSB issued SFaS 141 (revised 

2007), Business Combinations (SFaS 141r), and SFaS 160, 
Noncontrolling Interests in Consolidated Financial Statements 
(SFaS 160), to improve, simplify, and converge internation-
ally the accounting for business combinations and the report-
ing of noncontrolling interests in consolidated financial 
statements. the provisions of SFaS 141r and SFaS 160 are 
effective as of the beginning of our 2010 fiscal year. We  
are currently evaluating the impact of adopting SFaS 141r 
and SFaS 160 on our consolidated financial statements.

Property, Plant and Equipment: Property, plant and equip-
ment are recorded at cost. additions, replacements and 
betterments are capitalized, while maintenance and repairs 
that do not extend the useful life of an asset are expensed 
as incurred. Depreciation is recorded using the straight- 
line method over estimated useful lives of 7 to 30 years  

for buildings and improvements, and 3 to 15 years for 
machinery and equipment. leasehold improvements are 
amortized using the straight-line method over the shorter 
of the remaining lease term or the estimated useful life of 
the improvement. When assets are retired or otherwise 
disposed, the cost and accumulated depreciation are 
removed from the respective accounts and any related  
gain or loss is recognized.

Revenue Recognition: revenue from product sales is recog-
nized when title and risk of loss passes to the customer, 
which generally occurs upon delivery. our policy is not to 
allow the return of products once they have been accepted 
by the customer. However, on occasion, we have accepted 
returns or issued credit to customers, primarily for damaged 
goods. the amounts have been immaterial and, accordingly, 
we do not provide a specific valuation allowance for sales 
returns.

Sales Incentives: We offer various sales incentive arrange-
ments to our customers which require customer perfor-
mance or achievement of certain sales volume targets. in  
those circumstances when the incentive is paid in advance, 
we amortize the amount paid over the period of benefit  
or contractual sales volume. When the incentive is paid in 
arrears, we accrue the expected amount to be paid over 
the period of benefit or expected sales volume. the rec-
ognition of these incentives involves the use of judgment 
related to performance and sales volume estimates that  
are made based on historical experience and other factors. 
Sales incentives are accounted for as a reduction of revenues 
and actual amounts may vary from reported amounts.

P 2 8               N a t i o N a l   B e v e r a g e   c o r P .

Notes to Consolidated Financial Statements (continued)

Segment Reporting: We operate as a single operating seg-
ment for purposes of presenting financial information and 
evaluating performance. as such, the accompanying consoli-
dated financial statements present financial information in a 
format that is consistent with the internal financial informa-
tion used by management. We do not accumulate revenues 
by product classification and, therefore, it is impractical to 
present such information.

Shipping and Handling Costs: Shipping and handling costs 
are reported in selling, general and administrative expenses 
in the accompanying statements of income. Such costs 
aggregated $44.1 million in fiscal 2009, $45.3 million in  
fiscal 2008, and $43.2 million in fiscal 2007. although our 
classification is consistent with many beverage companies, 
our gross margin may not be comparable to companies 
that include shipping and handling costs in cost of sales.

Stock-Based Compensation: compensation expense for 
stock-based compensation awards is recognized based on 
the grant-date fair value estimated in accordance with the 
provisions of SFaS No. 123r “Share-Based Payments.”  
See Note 8.

Trade Receivables: We record trade receivables at net real-
izable value, which includes an appropriate allowance for 
doubtful accounts. We extend credit based on an evalua-
tion of each customer’s financial condition, generally with-
out requiring collateral. exposure to credit losses varies by 
customer principally due to the financial condition of each 
customer. We monitor our exposure to credit losses and 
maintain allowances for anticipated losses based on specific  

customer circumstances, credit conditions, and historical 
write-offs. activity in the allowance for doubtful accounts 
was as follows:

(In thousands)

2009

2008

2007

Balance at beginning of year

$ 266

$ 325

$ 562

Net charge (credit) to expense

Net recovery (charge-off)

221

(42)

91

(244)

(150)

7

Balance at end of year

$ 445

$ 266

$ 325

as of May 2, 2009 and May 3, 2008, we did not have 

any customer that comprised more than 10% of trade 
receivables. No one customer accounted for more than 
10% of net sales during any of the last three fiscal years.

Use of Estimates: the preparation of financial statements in 
conformity with generally accepted accounting principles 
requires management to make estimates and assumptions 
that affect the amounts reported in the financial statements 
and accompanying notes. although these estimates are 
based on management’s knowledge of current events and 
anticipated future actions, actual results may vary from 
reported amounts.

2 .  P RO P E RT Y,  P L A N T  A N D  E Q U I P M E N T
Property, plant and equipment as of May 2, 2009 and  
May 3, 2008 consisted of the following:

(In thousands)

land

Buildings and improvements

Machinery and equipment

total

less accumulated depreciation

2009

2008

$ 

9,779

$ 

8,954

44,224

123,911

41,697

124,797

177,914

175,448

(121,773)

(117,809)

Property, plant and equipment—net

$  56,141

$  57,639

a N N u a l   r e P o r t   2 0 0 9             P 2 9

Depreciation expense was $9,456,000 for fiscal 2009, 

5 .   C A P I TA L  S TO C K  A N D  T R A N S AC T I O N S  W I T H 

$9,247,000 for fiscal 2008, and $9,525,000 for fiscal 2007.

R E L AT E D  PA RT I E S

3 .  AC C R U E D  L I A B I L I T I E S
accrued liabilities as of May 2, 2009 and May 3, 2008  
consisted of the following:

(In thousands)

accrued promotions

accrued compensation

accrued insurance

other

total

2009

2008

$  6,757

$  5,340

6,646

2,117

4,622

5,065

2,783

4,777

$ 20,142

$ 17,965

4 .  D E B T
at May 2, 2009, a subsidiary of the company maintained 
unsecured revolving credit facilities with banks aggregating 
$75 million (the “credit Facilities”). the credit Facilities 
expire through December 2013 and currently bear interest 
at rates ranging from .3% to .6% above liBor or, at our 
election, .5% below the banks’ reference rates. at May 2, 
2009, $2.9 million of the credit Facilities was used for 
standby letters of credit and $72.1 million was available  
for borrowings.

the credit Facilities require the subsidiary to maintain 
certain financial ratios and contain other restrictions, none 
of which are expected to have a material impact on our 
operations or financial position. Significant financial ratios 
and restrictions include: fixed charge coverage; net worth 
ratio; and limitations on incurrence of debt. at May 2, 
2009, we were in compliance with all loan covenants and 
approximately $25 million of retained earnings were 
restricted from distribution.

on June 22, 2007, the company distributed a 20% stock 
dividend to shareholders, increasing outstanding shares by 
7.6 million. on august 17, 2007, the company paid a special  
cash dividend of $.80 per share, aggregating $36.7 million. 
Net income per share, average common shares outstanding 
and share amounts have been restated to give retroactive 
effect to the 20% stock dividend.

in January 1998, the Board of Directors authorized  
the purchase of up to 800,000 shares of National Beverage 
common stock of which 502,060 shares have been pur-
chased. there were no shares purchased during the three 
fiscal years ended May 2, 2009.

the company is a party to a management agreement 

with corporate Management advisors, inc. (“cMa”), a 
corporation owned by our chairman and chief executive 
officer. under the terms of the agreement, cMa provides 
(i) senior corporate functions (including supervision of the 
company’s financial, legal, executive recruitment, internal 
audit and management information systems departments) 
as well as the services of a chief executive officer, and  
(ii) services in connection with acquisitions, dispositions  
and financings by the company, including identifying and 
profiling acquisition candidates, negotiating and structuring 
potential transactions and arranging financing for any such 
transaction. cMa, through its personnel, also provides, to 
the extent possible, the stimulus and creativity to develop 
an innovative and dynamic persona for the company, its 
products and corporate image. the management agree-
ment further provides that cMa will receive an annual 
base fee equal to one percent of the consolidated net  
sales of the company plus incentive compensation based 
on certain factors to be determined by the compensation  

P 3 0               N a t i o N a l   B e v e r a g e   c o r P .

Notes to Consolidated Financial Statements (continued)

committee of our Board of Directors. in order to fulfill  
its obligations under the management agreement, the Man-
agement company employs numerous individuals, whom, 
acting as a unit, provide management, administrative and  
creative functions for the company. We incurred fees to 
cMa of $5.8 million for fiscal 2009, $5.7 million for fiscal 
2008, and $5.4 million for fiscal 2007. No incentive com-
pensation has been incurred or approved under the man-
agement agreement since its inception. included in accounts 
payable at May 2, 2009 and May 3, 2008 were amounts 
due cMa of $2.8 million and $2.7 million, respectively.

6 .   OT H E R   I N C O M E
other income consisted of the following:

Deferred taxes are recorded to give recognition to 

temporary differences between the tax bases of assets or 
liabilities and their reported amounts in the financial state-
ments. valuation allowances are established to reduce the 
carrying amounts of deferred tax assets when it is deemed, 
more likely than not, that the benefit of deferred tax assets 
will not be realized. Deferred tax assets and liabilities as of 
May 2, 2009 and May 3, 2008 consisted of the following:

(In thousands)

Deferred tax assets:

2009

2008

  accrued expenses and other

inventory and amortizable assets

$  4,830

$  4,704

439

359

  total deferred tax assets

5,269

5,063

(In thousands)

interest income

2009

2008

2007

$ 865

$ 1,218

$ 1,701

Deferred tax liabilities:

  Property

intangibles and other

gain on customer contract

gain on legal settlement regarding  

leased property

loss on disposal of property, net

other income (loss), net

202

728

(363)

(465)

—

—

(196)

31

895

—

(9)

—

total

$ 967

$ 1,053

$ 2,587

7.  I N C O M E  TA X E S
the provision for income taxes consisted of the following:

18,504

18,703

20

89

18,524

18,792

  total deferred tax liabilities

Net deferred tax liabilities

$ 13,255

$ 13,729

current deferred tax assets—net

$  3,262

$  2,895

Noncurrent deferred tax liabilities—net

$ 16,517

$ 16,624

the reconciliation of the statutory federal income tax 

rate to our effective tax rate is as follows:

2009

2008

2007

(In thousands)

current

Deferred

total

2009

2008

2007

Statutory federal income tax rate

35.0%

35.0%

35.0%

$ 14,529

$ 11,344

$ 16,659

(474)

1,254

(2,835)

$ 14,055

$ 12,598

$ 13,824

State income taxes, net of  

federal benefit

other differences

2.4

(1.2)

2.8

(1.9)

3.0

(2.1)

effective income tax rate

36.2%

35.9%

35.9%

 
 
 
 
a N N u a l   r e P o r t   2 0 0 9             P 3 1

We adopted FiN 48 at the beginning of fiscal 2008.  
as a result of the implementation of FiN 48, we recorded a 
$703,000 increase in liabilities for uncertain tax positions, a 
$533,000 decrease in deferred tax liability and a $170,000 
decrease to retained earnings. as of May 2, 2009, the gross 
amount of unrecognized tax benefits was approximately 
$3.7 million, of which approximately $496,000 was recog-
nized as tax expense in fiscal 2009. if we were to prevail  
on all uncertain tax positions, the net effect would be to 
reduce our tax expense by approximately $3.0 million.  
a reconciliation of the changes in the gross amount of 
unrecognized tax benefits, which amounts are included in 
“other liabilities” in the accompanying consolidated balance 
sheets, is as follows:

(In thousands)

Beginning balance

increases due to current period  

2009

2008

$ 3,166

$ 2,694

tax positions

533

630

Decreases due to lapse of statute  

  of limitations

ending balance

(37)

(158)

$ 3,662

$ 3,166

We recognize accrued interest and penalties related 

to unrecognized tax benefits in income tax expense. as of 
May 2, 2009, unrecognized tax benefits included accrued 
interest of $491,000, of which approximately $98,000 was 
recognized as tax expense in fiscal 2009.

We file annual income tax returns in the united States 

and in various state and local jurisdictions. a number of 
years may elapse before an uncertain tax position, for  

which we have unrecognized tax benefits, is audited and 
finally resolved. While it is often difficult to predict the  
final outcome or the timing of resolution of any particular 
uncertain tax position, we believe that our unrecognized 
tax benefits reflect the most probable outcome. We adjust 
these unrecognized tax benefits, as well as the related 
interest, in light of changing facts and circumstances. the 
resolution of any particular uncertain tax position could 
require the use of cash and an adjustment to our provision 
for income taxes in the period of resolution. the internal 
revenue Service has concluded its examination of our  
federal income tax returns through fiscal 2004 and income 
tax returns for subsequent fiscal years are subject to exam-
ination. generally, the income tax returns for the various 
state jurisdictions are subject to examination for fiscal years 
ending after fiscal 2004.

8 .  S TO C K- B A S E D  C O M P E N S AT I O N
our stock-based compensation program is a broad-based 
program designed to attract and retain employees while 
also aligning employees’ interests with the interests of the 
stockholders.

the 1991 omnibus incentive Plan (the “omnibus 
Plan”) provides for compensatory awards consisting of  
(i) stock options or stock awards for up to 4,800,000 
shares of common stock, (ii) stock appreciation rights, divi-
dend equivalents, other stock-based awards in amounts  
up to 4,800,000 shares of common stock and (iii) perfor-
mance awards consisting of any combination of the above.  

 
P 3 2               N a t i o N a l   B e v e r a g e   c o r P .

Notes to Consolidated Financial Statements (continued)

the omnibus Plan is designed to provide an incentive to 
the officers (including those who are also directors) and 
certain other key employees and consultants by making 
available to them an opportunity to acquire a proprietary 
interest or to increase such interest in National Beverage. 
the number of shares or options which may be issued 
under stock-based awards to an individual is limited to 
1,680,000 during any year. awards may be granted for no 
cash consideration or such minimal cash consideration as 
may be required by law. options generally vest over a  
five-year period and expire after ten years.

the Special Stock option Plan provides for the issu-
ance of stock options to purchase up to an aggregate  
of 1,800,000 shares of common stock. options may be 
granted for such consideration as determined by the Board 
of Directors. the Board of Directors also authorized the 
issuance of options to purchase up to 120,000 shares  
of common stock to be issued at the direction of the 
chairman.

the Key employee equity Partnership Program (“KeeP 

Program”) provides for the granting of stock options to 
purchase up to 240,000 shares of common stock to key 
employees, consultants, directors and officers. Participants 
who purchase shares of stock in the open market receive 
grants of stock options equal to 50% of the number of 
shares purchased, up to a maximum of 6,000 shares in any 
two-year period. options under the KeeP Program are 
automatically forfeited in the event of the sale of shares  
originally acquired by the participant. options are granted  

at an initial exercise price of 60% of the purchase price  
paid for the shares acquired and the exercise price reduces 
to the stock par value at the end of the six-year vesting 
period.

We account for our employee stock options under  
the fair value method of accounting using a Black-Scholes 
valuation model to measure stock option expense at the 
date of grant. generally, stock option grants have an exer-
cise price equal to the fair market value of our common 
stock on the date of grant and have a 10-year term. the 
fair value of stock options is amortized to expense over  
the vesting period.

there were no stock options or other stock-based 

awards granted in fiscal 2009 under any of our plans. the 
weighted average Black-Scholes fair value assumptions for 
stock options granted in prior years are as follows: weighted 
average expected life of 7.6 years for fiscal 2008 and 8 years 
for 2007; weighted average expected volatility of 36.3%  
for fiscal 2008 and 33.2% for 2007; weighted average risk 
free interest rates of 4.6% for fiscal 2008 and 5% for 2007; 
and no expected dividend payments. the expected life of  
stock options was estimated based on historical experience. 
the expected volatility was estimated based on historical 
stock prices for a period consistent with the expected life 
of stock options. the risk free interest rate was based on 
the u.S. treasury constant maturity interest rate whose 
term is consistent with the expected life of stock options. 
Forfeitures were estimated based on historical experience.

a N N u a l   r e P o r t   2 0 0 9             P 3 3

the following is a summary of stock option activity for 

For fiscal 2009, net cash proceeds from the exercise of 

fiscal 2009:

options outstanding, beginning of year

exercised

cancelled

Shares

Price (a)

676,919

(62,880)

(18,756)

$4.47

  3.91

  4.74

options outstanding, end of year

595,283

  3.87

options exercisable, end of year

377,268

  3.17

(a) Weighted average exercise price.

Stock-based compensation expense for fiscal 2009,  
fiscal 2008 and fiscal 2007 was $340,000, $311,000 and 
$318,000, respectively. the total fair value of shares vested 
for fiscal 2009, fiscal 2008 and fiscal 2007 was $304,000, 
$292,000 and $258,000, respectively. the total intrinsic 
value for stock options exercised during fiscal 2009, fiscal 
2008 and fiscal 2007 was $217,000, $1.2 million and $1.1 
million, respectively. the weighted average fair value for 
stock options granted in fiscal 2008 and fiscal 2007 was 
$7.02 and $13.84, respectively.

as of May 2, 2009, unrecognized compensation 

expense related to the unvested portion of our stock 
options was $908,000, which is expected to be recognized 
over a weighted average period of 2.8 years. the weighted 
average remaining contractual term and the aggregate 
intrinsic value for options outstanding as of May 2, 2009 
was 4.2 years and $3.9 million, respectively. the weighted 
average remaining contractual term and the aggregate 
intrinsic value for options exercisable as of May 2, 2009 
was 3.3 years and $2.8 million, respectively.

stock options were $245,000 and stock based income tax 
benefits aggregated $60,000.

We have a stock purchase plan which provides for  

the purchase of up to 1,536,000 shares of common stock 
by employees who (i) have been employed for at least  
two years, (ii) are not part-time employees and (iii) are  
not owners of five percent or more of National Beverage 
common stock. as of May 2, 2009, no shares have been 
issued under the plan.

9.  C O M M I T M E N T S  A N D  C O N T I N G E N C I E S
We lease buildings, machinery and equipment under vari-
ous non-cancelable operating lease agreements expiring  
at various dates through 2019. certain of these leases  
contain scheduled rent increases and/or renewal options. 
contractual rent increases are taken into account when 
calculating the minimum lease payment and recognized  
on a straight-line basis over the lease term. rent expense 
under operating lease agreements totaled approximately 
$7.7 million for fiscal 2009, $8.3 million for fiscal 2008 and 
$8.2 million for fiscal 2007.

our minimum lease payments under non-cancelable 

operating leases as of May 2, 2009 are as follows:

(In thousands)

Fiscal 2010

Fiscal 2011

Fiscal 2012

Fiscal 2013

Fiscal 2014

thereafter

total minimum lease payments

$  5,335

3,609

2,938

1,809

955

3,022

$17,668

P 3 4               N a t i o N a l   B e v e r a g e   c o r P .

Notes to Consolidated Financial Statements (continued)

We have guaranteed the residual value of certain 
leased equipment in the amount of $11.3 million. No liability 
has been recorded as management believes that the net 
realizable value of such equipment will be in excess of the 
guaranteed amount when the lease terminates in July 2012 
and that the fair market value of the guarantee is immaterial.
the company contributes to certain pension plans 
under collective bargaining agreements based on hours 
worked and to a discretionary profit sharing plan, neither 
of which have any long-term contractual funding require-
ments. contributions were $2.3 million for fiscal 2009 and 
$2.2 million for fiscal 2008 and 2007.

10 .  Q U A RT E R LY  F I N A N C I A L  DATA  ( U N AU D I T E D )

We enter into various agreements with suppliers for 

the purchase of raw materials, the terms of which may 
include variable or fixed pricing and minimum purchase 
quantities. as of May 2, 2009, we had purchase commit-
ments for raw materials of $42.3 million.

From time to time, we are a party to various litigation 

matters arising in the ordinary course of business. in our 
opinion, the ultimate disposition of such matters will not 
have a material adverse effect on our consolidated financial 
position or results of operations.

(In thousands, except per share amounts)

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

Fiscal 2009

Net sales

gross profit

Net income

Net income per share—basic

Net income per share—diluted

Fiscal 2008 (1)
Net sales

gross profit

Net income

Net income per share—basic

Net income per share—diluted

$152,927

$144,375

$129,430

$148,445

46,064

7,751

$        .17

$        .17

42,509

6,483

$        .14

$        .14

37,122

3,654

$        .08

$        .08

44,160

6,854

$        .15

$        .15

$  151,764

$  143,528

$  123,182

$  147,527

46,391

7,185

$          .16

$          .16

44,525

6,477

$          .14

$          .14

37,669

3,254

$          .07

$          .07

43,996

5,564

$          .12

$          .12

(1)  Fiscal 2008 fourth quarter included fourteen weeks while other quarters included thirteen weeks.

a N N u a l   r e P o r t   2 0 0 9             P 3 5

Report of Independent Registered Public Accounting Firm

to the Board of Directors and Shareholders
National Beverage corp.

We have audited the accompanying balance sheets of National Beverage corp. as of May 2, 2009 and May 3, 2008, and  
the related statements of income, stockholders’ equity, and cash flows for each of the years in the three-year period ended 
May 2, 2009. these financial statements are the responsibility of the company’s management. our responsibility is to 
express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public company accounting oversight Board 
(united States). those standards require that we plan and perform the audit to obtain reasonable assurance about whether 
the financial statements are free of material misstatement. an audit includes examining, on a test basis, evidence supporting 
the amounts and disclosures in the financial statements. an audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe 
that our audits provide a reasonable basis for our opinion.

in our opinion, the financial statements referred to above present fairly, in all material respects, the financial position  

of National Beverage corp. as of May 2, 2009 and May 3, 2008, and the results of its operations and its cash flows for each 
of the years in the three-year period ended May 2, 2009, in conformity with u.S. generally accepted accounting principles.

Mcgladrey & Pullen, llP
Ft. lauderdale, Florida
July 16, 2009

P 3 6               N a t i o N a l   B e v e r a g e   c o r P .

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

the common stock of National Beverage corp., par  
value $.01 per share, (“common Stock”) is listed on the 
NaSDaQ global Select Market under the symbol “FiZZ.” 
Prior to June 12, 2007, the common Stock was listed on 
the american Stock exchange under the symbol “FiZ.”  
the following table shows the range of high and low prices 
per share of the common Stock for the fiscal quarters 
indicated:

First Quarter

Second Quarter

third Quarter

Fourth Quarter

Fiscal 2009

Fiscal 2008

High

Low

High

low

$  8.10

$ 10.10

$  9.63

$ 11.23

$ 6.72

$ 6.60

$ 6.61

$ 7.17

$ 14.65

$ 10.59

$  8.65

$  8.25

$ 9.40

$ 7.95

$ 6.76

$ 7.01

in January 1998, the Board of Directors authorized the 

300
purchase of up to 800,000 shares of National Beverage 
common stock of which 502,060 shares have been pur-
250
chased. there were no shares purchased during the last 
three fiscal years.
200

50

150
P E R F O R M A N C E  G R A P H
the following graph shows a comparison of the five-year 
100
cumulative returns of an investment of $100 cash on  
May 1, 2004 in (i) our common stock, (ii) the NaSDaQ 
composite index and (iii) a company constructed peer 
group consisting of coca-cola enterprises, inc., coca-cola 
4/29/06
5/02/09
Bottling company consolidated, cott corporation and 
Pepsiamericas, inc. the graph assumes that all dividends 
have been reinvested.

4/28/07

4/30/05

3/30/08

5/1/04

0

of the estimated 5,000 holders of our common 
Stock, including those whose securities are held in the 
names of various dealers and/or clearing agencies, there 
were approximately 700 shareholders of record at July 2, 
2009, according to records maintained by our transfer agent.
on May 25, 2007, the company declared a 20% stock 
dividend payable on June 22, 2007 to shareholders of record 
on June 4, 2007. the stock prices above have been restated 
to give retroactive effect to the 20% stock dividend.

on august 17, 2007, the company paid a special cash 

dividend of $.80 per share, aggregating $36.7 million. on 
January 27, 2006, the company paid a special cash dividend 
of $1.00 per share ($.83 per share adjusted for the 20% 
stock dividend), aggregating $38 million. See Note 4 of 
Notes to consolidated Financial Statements for certain 
restrictions on the payment of dividends.

$300

$250

$200

$150

$100

$50

0

5/01/04

4/30/05

4/29/06

4/28/07

5/03/08

5/02/09

National Beverage Corp.

NASDAQ Composite Index

Peer Group Only

A n n u A l   R e p o R t   2 0 0 9

Corporate Data

D i r e C To r S

Nick A. Caporella
Chairman of the Board &  
 Chief executive officer

National Beverage Corp.

Joseph G. Caporella
President
National Beverage Corp.

Cecil D. Conlee*
Founding Partner
CGr Advisors

Samuel C. Hathorn, Jr.*
retired Chief executive officer
Trendmaker Development Co.

Joseph P. Klock, Jr., esq.*
Partner
rasco, Klock, reininger, Perez, 

esquenazi, Vigil & Nieto

*Member Audit Committee

C o r P o r AT e 
M A N AG e M e N T

Nick A. Caporella
Chairman of the Board &  
Chief executive officer

Joseph G. Caporella
President

edward F. Knecht
executive Vice President— 

Procurement

George r. Bracken
Senior Vice President—Finance

Dean A. McCoy
Senior Vice President &  

Chief Accounting officer

raymond J. Notarantonio
executive Director—iT

Brent r. Bott
Senior Director— 

Consumer Marketing

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i
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d

Gregory J. Kwederis
Senior Director— 
Beverage Analyst

John F. Hlebica
Vice President
Shasta Beverages int’l., inc.

richard S. Berkes
Director—risk Management

Vanessa C. Walker
Director— 

Strategic Brand Management

Gregory P. Cook
Controller

S u B S i D i A ry  M A N AG e M e N T

edward F. Knecht
President
Shasta Sweetener Corp.
PACo, inc.

Sanford e. Salzberg
President
Shasta, inc.

Michael J. Bahr
executive Vice President
Shasta West, inc.

Alan A. Chittaro
executive Vice President
Faygo Beverages, inc.

Alan D. Domzalski
executive Vice President
Sundance Beverage Company

Brian M. Gaggin
executive Vice President
National retail Brands, inc.

Charles A. Maier
executive Vice President
Foodservice
Shasta Sales, inc.

John S. Munroe
executive Vice President
National BevPak

Dennis L. Thompson
executive Vice President
BevCo Sales, inc.

Worth B. Shuman iii
Vice President
Military Sales

Martin J. rose
General Manager
Shasta Vending

S u B S i D i A r i e S

BevCo Sales, inc.
Beverage Corporation 
international, inc.
Big Shot Beverages, inc.
everfresh Beverages, inc.
Faygo Beverages, inc.
Home Juice Corp.
National retail Brands, inc.
NewBevCo, inc.
NutraFizz Products Corp.
PACo, inc.
Shasta Beverages, inc.
Shasta Beverages int’l., inc.
Shasta Sales, inc.
Shasta Sweetener Corp.
Shasta West, inc.
Sundance Beverage Company

C o r P o r AT e  o F F i C e S

8100 Southwest Tenth Street
Fort Lauderdale, FL 33324
954-581-0922

A N N u A L  M e e T i N G

The Annual Meeting of Share-
holders will be held on Friday, 
october 2, 2009 at 2:00 p.m. 
local time at the Hyatt regency 
orlando international Airport, 
9300 Airport Boulevard,
orlando, Florida 32827

F i N A N C i A L  A N D  oT H e r 
i N F o r M AT i o N

Copies of National Beverage 
Corp.’s Annual report, Annual 
report on Form 10-K and sup-
plemental quarterly financial  
data are available free of charge 
on our website or contact our 
Shareholder relations depart-
ment at the Company’s corporate 
address or at 877-NBC-FiZZ 
(877-622-3499).

earnings and other financial 
results, corporate news and 
other Company information  
are available on National 
Beverage’s website at  
www.nationalbeverage.com

S To C K   e xC H A N G e 
L i S T i N G

Common Stock is listed on  
the NASDAQ Global Select 
Market—symbol FIZZ.

T r A N S F e r  AG e N T  A N D 
r e G i S T r A r

BNy Mellon Shareowner  
  Services
P.o. Box 358015
Pittsburgh, PA 15252-8015
888-313-1476
www.bnymellon.com/ 
shareowner/isd

i N D e P e N D e N T 
r e G i S T e r e D  P u B L i C 
AC C o u N T i N G  F i r M

McGladrey & Pullen, LLP
Ft. Lauderdale, FL

 
 
 
 
 
 
 
8100 Southwest Tenth Street :: Fort Lauderdale, Florida 33324
954.581.0922 :: www.nationalbeverage.com