2 0 2 4
A N N U A L R E P O R T
LEVERAGING AI & TECHNOLOGY TO DELIVER
EXCELLENCE AT EVERY TOUCHPOINT
Dear Fellow Shareholders,
This year marks the 10th anniversary of our IPO. We’ve grown tremendously as a company over the past decade, and in 2024
we were focused on positioning NSA to thrive in 2025 and beyond. Our goal has been to best position NSA for accelerated
growth when the fundamental backdrop improves - which we believe may start to materialize in the back half of 2025 and into
2026. We are encouraged by the opportunities ahead.
Our most significant accomplishment during 2024 was the
internalization of our PRO structure. While our PRO structure fueled NSA’s
significant growth since IPO, the internalization was a prescient pivot to
further enhance our growth profile and simplify our structure in the face
of a changing market environment. The internalization provides many
benefits including:
• G&A savings,
• synergies from operational scalability,
• brand flexibility,
• consistent approach to data analysis and pricing on a
• centralized platform, and
• a further broadening of our portfolio optimization strategy.
The heavy lift of the internalization is now behind us, and we are focused on realizing the operational benefits and earnings
accretion from the transaction. In that vein, we’ve also strengthened our customer acquisitions, pricing, data science, acquisitions
and asset management teams in order to facilitate that growth.
We have been focused on the enhancement of technology
and customer platforms to improve operational efficiency and
internal growth performance. During 2024, we completed the
conversion of all of our stores to a new property management
system, consolidated our web domains putting all of our stores
onto NSAstorage.com, and continued the evolution of our
internal and external customer support center.
Further, we continued to optimize our portfolio by selling
non-core properties while generating proceeds for acquisitions,
share repurchases and debt retirement. We also contributed
assets into a new joint venture to better fund revenue-
enhancing capital expenditure projects. Lastly, we began to
deploy growth capital in a new joint venture, investing $148
million in 2024. Combined, these transactions improve our
overall portfolio quality while enhancing our growth potential.
Although our team achieved significant accomplishments during the year, our efforts could not overcome the headwinds from
new supply and muted housing transition. Our same-store net operating income declined 5.5% for the year, while core funds from
operations per share declined 9.3%, resulting in a negative total return for NSA’s shares of 3.5% for the year.
2024 PORTFOLIO ACTIVITY
$148
MILLION
Joint Venture Acquisitions
$347
MILLION
Joint Venture Contribution
$65
MILLION
Consolidated Acquisitions
$273
MILLION
Dispositions
N A T I O N A L S T O R A G E A F F I L I A T E S
TAMARA D. FISCHER & DAVID G. CRAMER
TAMARA D. FISCHER
Executive Chairperson
DAVID G. CRAMER
President and Chief Executive Officer
• Realize the earnings accretion that was contemplated from the internalization of the PRO structure
• Utilize our enhanced technology and customer platforms to improve operational efficiency and internal
growth performance
• Accretive capital deployment via existing JV relationships
• Continue our portfolio optimization plan through disposition of non-core assets and recycling that capital into
assets with more attractive long-term growth prospects
KEY INITIATIVES THAT WE WILL FOCUS ON IN 2025 ARE:
While current operating conditions remain challenging, the
medium-term outlook for the self storage sector, and NSA in
particular, is the best it has been in a few years, for the following
reasons:
• We believe we are near a bottom in the housing market, and
when the recovery comes, NSA expects to experience outsized
benefits in that recovery:
• Housing turnover in the U.S. has fallen below the levels
experienced during the Great Financial Crisis and is
hovering around the lowest levels it has seen over the past
40 years, creating pent-up demand that should contribute
to an eventual recovery.(1)
• The markets in which we operate have a higher
percentage of homeowners vs renters on average relative
to the markets in which our self storage REIT peers operate.(2)
This means that our portfolio is more sensitive to changes in
the overall level of housing turnover.
• Supply is coming down.
• New completions across our markets are expected to decline
substantially over the next few years, with Yardi forecasting
net rentable square feet as a percentage of stock to decline
from 3.5% in 2024 to 2.0% by 2027, which is well below the
long-term national average of over 4%.
• NSA’s same-store year-over-year comparisons become noticeably
more favorable in the back half of 2025, which, when combined
with anticipated improvements in supply and demand variables,
should drive healthy momentum into 2026 and beyond.
In closing, we want to acknowledge and thank our team for their hard work, dedication and focus; our Board of Trustees for its
guidance and its effective oversight and stewardship; and you, our investors, for your continued support. We believe the sector is
poised for an eventual recovery, and we are enthusiastic about how we are positioned.
A N N U A L R E P O R T 2 0 2 4
(1) Source: Morgan Stanley, NAR, US Census Bureau
(2) Based on 5-mile trade area around each property. Source: Yardi, ESRI
Corporate Responsibility
SUSTAINABILITY
In 2024, we partnered with a leading
commercial and community solar
developer to deploy 100 megawatts of new
solar capacity across our portfolio through
the innovative community solar model.
NSA provides effective, efficient and
engaging learning solutions that help our
employees train for today, learn for
tomorrow and develop for the future.
Our Corporate Responsibility committee was
formed in 2019 and reports to the Compensation,
Nominating and Corporate Governance
committee (“CNCG committee”) of the Board
of Trustees. Our Corporate Responsibility
committee assists our Board and the CNCG
committee in setting NSA’s strategy with
respect to sustainability, community, team and
governance-related matters.
GOVERNANCE
GIVING
In 2024, NSA donated the equivalent of over
1.5 million meals in partnership with Feeding
America, a nationwide network of food
banks that feeds more than 40 million people
through food pantries and meal programs in
communities across America and leads the
nation in the fight against hunger.
EMPLOYEE
DEVELOPMENT
N A T I O N A L S T O R A G E A F F I L I A T E S
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