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Natural Grocers by Vitamin Cottage, Inc.

ngvc · NYSE Consumer Defensive
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FY2017 Annual Report · Natural Grocers by Vitamin Cottage, Inc.
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NATURAL GROCERS BY VITAMIN COTTAGE, INC.

2017 ANNUAL REPORT

WE ONLY SELL

100% 

ORGANIC 
PRODUCE

NATURAL GROCERS

IS AN EXPANDING

SPECIALTY RETAILER OF  

NATURAL & ORGANIC  

GROCERIES & SUPPLEMENTS

NATURAL GROCERS BY VITAMIN COTTAGE, INC.

2017 ANNUAL REPORT

NET SALES (IN MILLIONS)

800

700

600

500

400

300

200

100

0

$430.7

$520.7

$624.7

$705.5

$769.0

FY 2013

FY 2014

FY 2015

FY 2016

FY 2017

DAILY AVERAGE COMPARABLE STORE SALES GROWTH

COMP

MATURE COMP

12

10

8

6

4

2

0

11.1%

6.4%

5.6%

3.4%

5.9%

2.6%

1.4%

-1.0%

0.1%

-1.6%

FY 2013

FY 2014

FY 2015

FY 2016

FY 2017

WE OPERATE IN 19 STATES

2017 ANNUAL REPORT

2017 ANNUAL REPORT

DEAR FELLOW STOCKHOLDERS:

During fiscal 2017, we maintained our unwavering commitment to our five founding 
principles while continuing to navigate and adapt to the challenges facing food 
retailing over the last couple of years. As a result, we saw improvements in daily 
average comparable store sales trends as the year progressed and finished the year on 
a positive note, with daily average comparable store sales increasing 2.1% during the 
fourth quarter. While we are pleased with the improving trends, we still see further 
opportunities ahead to achieve our goals and enhance shareholder value.

Over the past years, the food retail landscape has been dynamic and the natural and 
organic  food  sector  has  evolved  rapidly.  These  developments  include  new  format 
competitors, expanded efforts among traditional food retailers, increased on-line activity 
and  the  recent  acquisition  of  the  largest  format  competitor  in  the  sector.  We  believe 
these  developments  reflect  the  rising  consumer  demand  and  the  attractive  growth 
characteristics for healthy, organic, natural and minimally processed foods and dietary 
supplements. We responded to the changing competitive dynamics during 2017 with a 
moderated level of new store growth and an enhanced focus on operational efficiencies. 
What we did not adjust, however, is our commitment to our core values, and it is these 
values that differentiate us within a competitive market. Given the dynamics occurring 
within food retailing, which have blurred the lines between channels and often what is 
or is not natural and healthy, we believe our focus on and commitment to our core values 
positions us to further increase our products standards leadership. As we embark upon 
fiscal 2018, we plan to leverage our market differentiation while expanding initiatives to 
improve operational efficiencies and following a flexible new store growth strategy to 
enhance profitability.

In the year ahead, we remain committed to:
·  Continuing  to  raise  our  product  standards,  further  separating  ourselves  from  our 
competition and further increasing our customers’ confidence in Natural Grocers
·  Enhancing  and  communicating  our  commitment  to  EDAP  -  Every  Day  Affordable 
Price® and striving for price leadership in natural and organic
· Leveraging our leadership in nutrition education, both in-store and in our communities
·  Further engaging with our Good4U Crew, as our commitment to our associates drives 
customer service and enhances relationships
· Supporting our communities, because it is good for business and the right thing to do

We  remain  confident  in  our  competitive  positioning  and  our  growth  strategy,  each 
designed to deliver upon our mission to provide consumers with the highest levels of 
product standards, service and nutrition education in order to deliver an unparalleled 
food retailing experience.

CO-PRESIDENT

CO-PRESIDENT

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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
Form 10-K 
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) 
OF THE SECURITIES EXCHANGE ACT OF 1934 
FOR THE FISCAL YEAR ENDED SEPTEMBER 30, 2017 
COMMISSION FILE NUMBER: 001-35608 

Natural Grocers by Vitamin Cottage, Inc. 
(Exact name of registrant as specified in its charter) 

Delaware 
(State or other jurisdiction of 
incorporation or organization) 

45-5034161 
(I.R.S. Employer 
Identification Number) 

12612 West Alameda Parkway 
Lakewood, Colorado 80228 
(Address of principal executive offices) 

 (303) 986-4600 
(Registrant’s telephone number, including area code) 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒ 
Indicate  by  check  mark  whether  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has 
been subject to such filing requirements for the past 90 days. Yes ☒ No ☐  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive 
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period 
that the registrant was required to submit and post such files). Yes ☒ No ☐ 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be 
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-
K or any amendment to this Form 10-K. ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting 
company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and 
“emerging growth company” in Rule 12b-2 of the Exchange Act.  

Large accelerated filer ☐ 
Non-accelerated filer ☐ 
(Do not check if a smaller reporting company) 

Accelerated filer ☒ 
Smaller reporting company ☐ 
Emerging growth company ☐ 

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for 

complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒ 
Based on the closing price of the registrant’s common stock on March 31, 2017, the aggregate market value of the voting and non-voting 

common stock held by non-affiliates was approximately $99,487,066. 

The number of shares of the registrant’s common stock, $0.001 par value, outstanding as of December 1, 2017 was 22,347,709. 

The information required by Part III of this Annual Report on Form 10-K, to the extent not set forth herein, is incorporated by reference 
from the registrant’s Definitive Proxy Statement on Schedule 14A for the 2018 Annual Meeting of the Stockholders, which will be filed with the 
Securities and Exchange Commission not later than 120 days after September 30, 2017. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
  
  
  
 
  
  
  
  
  
  
  
 
Natural Grocers by Vitamin Cottage, Inc. 
Annual Report on Form 10-K 
For the Fiscal Year Ended September 30, 2017 

Table of Contents 

PART I 
   Business .............................................................................................................................................   
Item 1. 
Item 1A.    Risk Factors .......................................................................................................................................   
Item 1B.    Unresolved Staff Comments ..............................................................................................................   
   Properties ...........................................................................................................................................   
Item 2. 
   Legal Proceedings .............................................................................................................................   
Item 3. 
   Mine Safety Disclosures ....................................................................................................................   
Item 4. 

PART II 

Item 5. 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 

Equity Securities .............................................................................................................................   
   Selected Financial Data .....................................................................................................................   
Item 6. 
Item 7. 
   Management’s Discussion and Analysis of Financial Condition and Results of Operations ............   
Item 7A.    Quantitative and Qualitative Disclosures About Market Risk ...........................................................   
   Financial Statements and Supplementary Data .................................................................................   
Item 8. 
Item 9. 
   Changes in and Disagreements with Accountants on Accounting and Financial Disclosure ............   
Item 9A.    Controls and Procedures ....................................................................................................................   
Item 9B.    Other Information ..............................................................................................................................   

PART III 

Item 10.     Directors, Executive Officers and Corporate Governance ................................................................   
Item 11.     Executive Compensation 
Item 12. 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 

Matters ............................................................................................................................................   
Item 13.     Certain Relationships and Related Transactions, and Director Independence ..................................   
Item 14.     Principal Accounting Fees and Services ............................................................................................   

Item 15.     Exhibits and Financial Statement Schedules .....................................................................................   

PART IV 

SIGNATURES ......................................................................................................................................................   

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Except where the context otherwise requires or where otherwise indicated: (i) all references herein to ‘‘we,’’ ‘‘us,’’ 
‘‘our,’’  ‘‘Natural  Grocers’’  and  the  “Company’’  refer  collectively  to  Natural  Grocers  by  Vitamin  Cottage,  Inc.  and  its 
consolidated subsidiaries and (ii) all references to a “fiscal year” refer to a year beginning on October 1 of the previous 
year and ending on September 30 of such year (for example “fiscal year 2017” refers to the year from October 1, 2016 to 
September 30, 2017). 

FORWARD-LOOKING STATEMENTS 

This Annual Report on Form 10-K (this Form 10-K) includes forward-looking statements within the meaning of the 
Private Securities Litigation Reform Act of 1995 in addition to historical information. These forward-looking statements are 
included  throughout  this  Form  10-K,  including  in  the  sections  entitled  “Business,”  “Risk  Factors”  and  “Management’s 
Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations.”  All  statements  that  are  not  statements  of 
historical fact, including those that relate to matters such as our industry, business strategy, goals and expectations concerning 
our  market  position,  future  operations,  margins,  profitability,  capital  expenditures,  liquidity  and  capital  resources,  future 
growth, pending legal proceedings and other financial and operating information, are forward looking statements. We may 
use  the  words  “anticipate,”  “assume,”  “believe,”  “continue,”  “could,”  “estimate,”  “expect,”  “intend,”  “may,”  “plan,” 
“potential,” “predict,” “project,” “future,” “target” and similar terms and phrases to identify forward-looking statements in 
this Form 10-K. 

The forward-looking statements contained in this Form 10-K are based on management’s current expectations and 
are subject to uncertainty and changes in circumstances. We cannot assure you that future developments affecting us will be 
those that we have anticipated. Actual results may differ materially from these expectations due to changes in global, national, 
regional or local political, economic, business, competitive, market, regulatory and other factors, many of which are beyond 
our control. We believe that these factors include those described in “Risk Factors.” Should one or more of these risks or 
uncertainties materialize, or should any of our assumptions prove incorrect, our actual results may vary in material respects 
from those projected in these forward-looking statements.  

Any forward-looking statement made by us in this Form 10-K speaks only as of the date of this report. Factors or 
events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of 
them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, 
future developments or otherwise, except as may be required by applicable securities laws. You are advised, however, to 
consult any disclosures we may make in our future reports filed with the Securities and Exchange Commission (the SEC). 
Such reports may be read and copied at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549 
and may also be accessed on the SEC’s website at www.sec.gov. Our filings with the SEC are also available, free of charge, 
through our website at www.naturalgrocers.com. 

PART I 

Item 1. Business. 

General 

Natural Grocers is an expanding specialty retailer of natural and organic groceries and dietary supplements. We 
focus  on  providing  high-quality  products  at  affordable  prices,  exceptional  customer  service,  nutrition  education  and 
community outreach. We strive to generate long-term relationships with our customers based on transparency and trust by: 

● 

selling only natural and organic groceries and dietary supplements that meet our strict quality guidelines - we 
do not approve for sale grocery products that are known to contain artificial colors, flavors, preservatives or
sweeteners or partially hydrogenated or hydrogenated oils; 

●  utilizing an efficient and flexible smaller-store format to offer affordable prices and a shopper-friendly retail 

● 

environment; and 
enhancing our customers’ shopping experience by providing free science-based nutrition education to help our 
customers make well-informed health and nutrition choices. 

Our History and Founding Principles 

Our founders, Margaret and Philip Isely, were early proponents of the connection between health and the use of 
natural and organic products and dietary supplements. In the mid-1950’s, Margaret transformed her health and the health of 
her family by applying concepts and principles she learned from books on nutrition. This inspired the Iselys to provide the 
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same type of nutrition education to their community. The Iselys started by lending books on nutrition and providing samples 
of whole grain bread door-to-door in Golden, Colorado and subsequently concluded they could develop a viable business 
that would also improve their customers’ well-being. Over time, they fostered relationships through nutrition education and 
began  taking  orders  for  dietary  supplements,  whole  grain  bread  and  unprocessed  foods.  As  their  customers  gained  more 
knowledge about nutrition, they were empowered to make changes to their diets with the objective of supporting their health. 
Using this model as the foundation for their business, the Iselys opened their first store in 1958, which they later moved to a 
modest cottage. 

We are committed to maintaining the following founding principles, which have helped foster our growth:  

●  Nutrition Education. We provide nutrition education in the communities we serve. Empowering our customers
and our employees to take charge of their lives and their health is the foundation upon which our business is
built. 

●  Quality. Every product on our shelves must go through a rigorous screening and approval process. Our mission
includes providing the highest quality groceries and supplements, Natural Grocers branded products and only
United States Department of Agriculture (USDA) certified organic, fresh produce. 

●  EDAP - Every Day Affordable Price®. We work hard to secure the best possible prices on all of our customers’
favorite natural and organic foods and supplements. We believe everyone should be able to afford to help take
care of their health by buying high quality competitively priced natural and organic products. 

●  Community. From free nutrition education lectures, to bag-free checkouts, to sourcing local products, to our

donation program, we strive to serve the communities that help shape our world. 

●  Employees. Our employees make our company great. We work hard to ensure that our employees are able to
live  a  healthy,  balanced  lifestyle.  We  support  them  with  free  nutrition  education  programs,  good  pay  and
excellent benefits. 

In 1998, the second generation of the Isely family, including Kemper Isely, Zephyr Isely, Heather Isely and Elizabeth 
Isely, purchased our predecessor and the Vitamin Cottage® trademark and assumed control of the business. Since then, we 
have grown our store count from 11 stores in Colorado to 140 stores in 19 states as of September 30, 2017. We have also 
implemented numerous organizational and operational improvements that have enhanced our ability to scale our operations. 
We believe that by staying true to our founding principles, we have been able to continue to attract new customers, extend 
our geographic reach and further solidify our competitive position. 

Our Markets 

We operate within the natural products retail industry, which is a subset of the United States grocery industry and 
the  dietary  supplement  business.  This  industry  includes  conventional  supermarkets,  natural,  gourmet  and  specialty  food 
markets, domestic and foreign-based mass and discount retailers, warehouse clubs, independent health food stores, dietary 
supplement  retailers,  drug  stores,  farmers’  markets,  food  co-ops,  online  retailers,  meal  delivery  services  and  multi-level 
marketers. Industry-wide sales of natural and organic foods and dietary supplements have experienced meaningful growth 
over the past several years, and we believe that growth will continue for the foreseeable future. 

We  believe  the  growth  in sales  of natural and organic  foods  and dietary  supplements  continues  to be  driven by 

numerous factors, including: 

●  greater consumer focus on high-quality nutritional products; 
● 
● 
●  heightened consumer awareness about the importance of food quality and a desire to avoid pesticide residues,

an increased awareness of the importance of good nutrition to long-term wellness; 
an aging United States population seeking to support healthy aging; 

growth hormones, artificial ingredients and genetically engineered ingredients in foods; 
concerns regarding antibiotic resistance caused by industrial livestock production practices; 

● 
●  growing consumer concerns over the use of harmful chemical additives in body care and household cleaning

supplies; 

●  well-established natural and organic brands, which generate additional industry awareness and credibility with

consumers; 
the  growth  in  the  number  of  consumers  with  unique  dietary  requirements  as  a  result  of  allergies,  chemical
sensitivities, auto-immune disorders and other conditions; and 
concerns about the depletion of non-renewable resources and the effects of carbon release on the global climate.

● 

● 

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Our Competitive Strengths 

We believe we are well-positioned to capitalize on favorable natural and organic grocery and dietary supplement 

industry dynamics as a result of the following competitive strengths: 

Strict focus on high-quality natural and organic grocery products and dietary supplements. We offer high-quality 
products and brands, including an extensive selection of widely-recognized natural and organic food, dietary supplements, 
body care products, pet care products and books. We offer our customers an average of approximately 21,200 Stock Keeping 
Units  (SKUs)  of  natural  and  organic  products  per  comparable  store  (stores  open  for  13  months  or  longer),  including  an 
average of approximately 6,500 SKUs of dietary supplements. We believe our broad product offering enables our customers 
to shop our stores for substantially all of their grocery and dietary supplement purchases. In our grocery departments, we 
only sell USDA certified organic produce and do not approve for sale grocery products that are known to contain artificial 
colors, flavors, preservatives or sweeteners or partially hydrogenated or hydrogenated oils. In addition, we only sell pasture-
raised, non-confinement dairy products and free-range eggs (i.e., from chickens that are not only cage-free but also provided 
with sufficient space to move). Consistent with this strategy, our product selection does not include items that do not meet 
our strict quality guidelines. Our store managers enhance our robust product offering by customizing their stores’ selections 
to address the preferences of local customers. All products undergo a stringent review process to ensure the products we sell 
meet our strict quality guidelines, which we believe helps us generate long-term relationships with our customers based on 
transparency and trust. 

Engaging  customer  service  experience  based  on  education  and  empowerment.  We  strive  to  offer  consistently 
exceptional  customer  service  in  a  shopper-friendly  environment,  which  we  believe  creates  a  differentiated  shopping 
experience, enhances customer loyalty and generates repeat visits from our clientele. A key aspect of our customer service 
model is to provide free nutrition education to our customers. We believe this focus provides an engaging retail experience 
while also empowering our customers to make informed decisions about their health. We offer our science-based nutrition 
education  through  our  trained  employees,  our  Health  Hotline®  magazine,  community  out-reach  programs,  one-on-one 
nutrition health coaching, nutrition classes, cooking demonstrations and our website. Our commitment to nutrition education 
and  customer  empowerment  is  emphasized  throughout  our  entire  organization,  from  executive  management  to  store 
employees. Every store also maintains a Nutritional Health Coach, or NHC, position. The NHC is responsible for training 
our  store  employees  and  educating  our  customers  about  nutrition  in  accordance  with  applicable  local,  state  and  federal 
regulations. Each NHC must have earned a degree or certificate in nutrition or a related field from an accredited school, 
complete continuing education in nutrition, and be thoroughly committed to fulfilling our mission. Substantially all of our 
NHCs are full-time employees. We believe our NHC position represents a key element of our customer service model. 

Scalable operations and replicable, cost-effective store model. We believe our scalable operating structure, attractive 
new store model, flexible real estate strategy and disciplined approach to new store development allow us to maximize store 
performance and continue to grow our store base. Our store model has been successful in highly competitive markets and has 
supported significant growth outside of our original Colorado geography. We believe our supply chain and infrastructure are 
scalable and will accommodate significant growth based on the ability of our primary distribution relationships to effectively 
service  our  planned  store  locations.  Our  investments  in  overhead  and  information  technology  infrastructure,  including 
purchasing,  receiving,  inventory,  point  of  sale,  warehousing,  distribution,  accounting,  reporting  and  financial  systems, 
support this growth. We also have a comprehensive human resources information and learning management system (HRIS) 
to further support the scalability of our operations. In addition, we have established effective site selection guidelines, as well 
as scalable procedures, to enable us to open a new store within approximately nine months from the time of lease execution. 
The smaller-store footprint made possible by our limited offering of prepared foods reduces real estate costs, labor costs and 
perishable inventory shrink and allows us to leverage our new store opening costs. 

Experienced and committed management team with proven track record. Our executive management team has an 
average of 39 years of experience in the natural grocery industry, while our entire management team has an average of over 
31 years of relevant experience. Since the second generation of the Isely family assumed control of the business in 1998, we 
have grown our store count from 11 stores to 140 stores as of September 30, 2017 by remaining dedicated to our founding 
principles.  Over  their  tenure,  members  of  our  executive  management  team  have  been  instrumental  in  establishing  a 
successful, scalable operating model, generating consistently strong financial results and developing an effective site selection 
and store opening process. The depth of our management experience extends beyond our home office. As of September 30, 
2017, approximately 41.7% of our store managers at comparable stores had tenures of over four years with us, and our store 
and department managers at these stores had average tenures of over four years with us. In addition, we have a track record 
of promoting store management personnel from within. We believe our management’s experience at all levels will allow us 
to continue to grow our store base while maintaining operational excellence by driving efficiencies in store and back room 
operations, managing inventory levels and focusing on exceptional customer service. 

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Our Growth Strategies 

We are pursuing several strategies to continue our profitable growth, including: 

Expand our store base. We intend to continue expanding our store base through new store openings in existing 
markets,  as  well  as  penetrating  new  markets,  by  leveraging  our  core  competencies  of  site  selection  and  efficient  store 
openings. In fiscal years 2017 and 2016, we opened 14 and 23 new stores, respectively, and we plan to open 8 to 10 new 
stores in fiscal year 2018, of which one opened during the first quarter of fiscal year 2018 prior to the filing of this Form 10-
K. We have 12 signed leases for stores planned to open in fiscal years 2018 and beyond. 

Store locations as of September 30, 2017.  

Increase  sales  from  existing  customers.  In  order  to  increase  our  average  ticket  and  the  number  of  customer 
transactions, we plan to continue offering an engaging customer experience by providing science-based nutrition education 
and a differentiated merchandising strategy that delivers affordable, high-quality natural and organic grocery products and 
dietary supplements. We also plan to continue to utilize targeted marketing efforts to reach our existing customers, including 
through the {N}power® customer appreciation program, which we anticipate will drive customer transactions, increase the 
average ticket and convert occasional, single-category customers into core, multi-category customers. 

Grow our customer base. We plan to continue building our brand awareness, which we anticipate will grow our 
customer  base.  During  fiscal  year  2017,  we  implemented  several  measures  aimed  at  enhancing  our  brand  awareness, 
including: (i) conducting television advertising campaigns in six markets; (ii) conducting a radio advertising campaign in all 
our markets; (iii) conducting outdoor advertising campaigns in approximately 50 markets; (iv) increasing the Company’s 
online presence, including through paid and/or organic placement on social media platforms such as Facebook, Twitter and 
Instagram, paid and organic internet searches and display advertisements; (v) increasing the frequency of offerings under 
the{N}power customer appreciation program; (vi) maintaining sponsorship arrangements with a US speed skater and a health 
and fitness expert; (vii) organizing special monthly promotions and events, such as Earth Day in April, on the anniversary of 
the Company’s founding in August, on the day of the solar eclipse in August and during the entire month of September to 
coincide  with  National  Organic  Harvest  Month;  (viii)  extending  home  delivery  services  from  12  to  70  stores;  and  (ix) 
continuing to develop new collateral marketing materials.  

We  believe  offering  nutrition  education  has  historically  been  one  of  our  most  effective  marketing  strategies  for 
reaching new customers and increasing the demand for natural and organic groceries and dietary supplements in our markets. 
To maximize their impact, we encourage our Nutritional Health Coaches to focus on relationship-building opportunities in 
our communities and with our customers, including promotions, educational cooking events, lectures and classes in our stores. 
Additionally, we seek to attract new customers by enhancing their nutrition knowledge through the distribution of printed 
and  digital  versions  of  our  broad  range  of  educational  resources,  including  the  Health  Hotline  magazine.  In  addition  to 
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offering nutrition education, our strategy is to attract new customers with our EDAP - Every Day Affordable Price and to 
build community awareness through our support of local vendors and charities.  

Improve operating margins. We expect to continue our focus on improving our operating margins as we benefit 
from  investments  we  have  made  or  are  making  in  fixed  overhead  and  information  technology.  We  anticipate  these 
investments will support our long-term growth strategy with only a modest amount of additional capital. We expect to achieve 
greater  economies  of  scale  through  sourcing  and  distribution  as  we  add  more  stores.  In  addition,  to  achieve  additional 
operating  margin  expansion,  we  intend  to  further  optimize  performance,  maintain  appropriate  store  labor  levels,  reduce 
inventory shrink and effectively manage product selection and pricing. 

Our Stores 

Our stores offer a comprehensive selection of natural and organic groceries and dietary supplements in a smaller-
store format that aims to provide a convenient, easily shopped and relaxed environment for our customers. Our store design 
emphasizes a clutter-free, organized feel, a quiet ambience accented with warm lighting and the absence of aromas from meat 
and seafood counters present in many of our competitors’ stores. We believe our core customers consider us a destination 
stop for their nutritional education and information, natural and organic products and dietary supplements.  

Our  Store  Format.  Our  stores  range  from  approximately  5,000  to  16,000  selling  square  feet,  and  average 
approximately 11,000 selling square feet. In fiscal year 2017, our 14 new stores averaged approximately 11,000 selling square 
feet. Approximately one quarter of our stores’ selling square footage is dedicated to dietary supplements. Some of our stores 
also include a dedicated community room available for public gatherings, a demonstration kitchen for cooking education 
and/or lecture space. Our comparable stores sell an average of approximately 21,200 SKUs of natural and organic products 
per store, including an average of approximately 6,500 SKUs of dietary supplements.  

During fiscal year 2017, we introduced a new layout for our new stores, which is depicted in the following diagram: 

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Site Selection. Our real estate strategy is adaptable to a variety of market conditions. When selecting locations for 
new stores, we use analytical models, based on research provided by The Buxton Company and Forum Analytics, LLC and 
our extensive experience, to identify promising store locations. We typically locate new stores in prime locations which offer 
easy customer access and high visibility. Many of our stores are near other supermarkets or gourmet food retailers, and we 
complement  their  conventional  product  offerings  with  high-quality,  affordable  natural  and  organic  groceries  and  dietary 
supplements in an efficient and convenient retail setting. Our model for selecting viable new store locations incorporates 
factors such as target demographics, community characteristics, nearby retail activity and other measures and is based on 
first-hand observation of the community’s characteristics surrounding each site. We have teams of employees dedicated to 
opening new stores efficiently and quickly, typically within approximately nine months from the time of lease execution. 

Store-Level  Economics.  Since  January  1,  2005,  opening  new  stores  has  required  an  average  upfront  capital 
investment of approximately $2.1 million. We anticipate that our fiscal year 2018 new stores will require an average upfront 
capital investment of approximately $2.0 million, consisting of capital expenditures of approximately $1.4 million, net of 
tenant  allowances,  initial  inventory  of  approximately  $0.3  million,  net  of  payables,  and  pre-opening  expenses  of 
approximately $0.3 million. The reduction in the average upfront capital investment in fiscal 2018 compared to prior years 
is driven primarily by a shift to a higher percentage of build-to-suit leases. We target approximately four years to recoup our 
initial net cash investments and approximately 30% cash-on-cash returns by the end of the fifth year following the opening. 
Our actual payback period averages approximately four years and generally ranges from three to six years.  

Individual new store investment levels and the performance of new store locations may differ widely from originally 
targeted levels and from store-to-store due to competitive considerations and a variety of other factors, and these differences 
may be material. In particular, investments in individual stores, store-level sales, profit margins, payback periods and cash-
on-cash return levels are impacted by a range of risks and uncertainties beyond our control, including those described under 
the caption “Risk Factors.” 

Our Focus on Nutrition Education 

Nutrition  education  is  one  of  our  founding  principles  and  is  a  primary  focus  for  all  employees.  We  believe  our 
emphasis  on  science-based  nutrition  education  differentiates  us  from  our  competitors  and  creates  a  unique  shopping 
experience for our customers. 

Our Nutritional Health Coaches, or NHCs, are a core element of our nutrition education program. Every store has a 
NHC  position  to  educate  customers  and  train  employees  on  nutrition.  NHCs  must  have  earned  a  degree  or  certificate  in 
nutrition  or  a  related  field  from  an  accredited  school,  complete  continuing  education  in  nutrition,  and  be  thoroughly 
committed to fulfilling our mission. To educate and empower customers to make informed nutrition choices, our NHCs are 
available  for  complimentary  one-on-one  nutrition  health  coaching  sessions.  Each  NHC  is  also  responsible  for  various 
relationship-building  opportunities  in  our  communities  and  with  our  customers,  including  educational  activities  such  as 
nutrition  classes,  lectures,  seminars,  health  fairs  and  store  tours.  To  maximize  the  impact  of  our  NHCs,  we  stress  the 
importance of their focusing on in-store educational events, offering health coaching sessions and holding nutrition classes 
in the community by partnering with city and corporate wellness programs. During fiscal year 2017, our NHCs increased the 
number of  their  health  coaching  sessions  and  community  nutrition  classes  while  continuing  to  offer a  variety  of  in-store 
education events. We believe that our NHCs’ focus on relationship-building opportunities in our communities and with our 
customers  helps  to  enhance  our  marketing  and  branding  initiatives.  Additionally,  our  NHCs  are  an  onsite  resource  for 
nutrition training and education for our employees. Each NHC trains our employees to use a compliant educational approach 
to customer service without attempting to diagnose or treat specific conditions or ailments. We believe our NHC position is 
a competitive differentiator and represents a key element of our customer service model. 

Our training and education programs are supplemented by outside experts, online materials and printed handouts. 
We also use our Health Hotline to educate our customers. The Health Hotline is a magazine that was published seven times 
in fiscal year 2017. Each issue of the Health Hotline includes in-depth articles on health and nutrition, along with a selection 
of sale items. The Health Hotline is also distributed via the internet and social media.  

Our Products  

Product Selection Guidelines. We have a set of strict quality guidelines covering all products we sell. For example: 

●  we  do  not  approve  for  sale  food  known  to  contain  artificial  colors,  flavors,  preservatives  or  sweeteners  or
partially hydrogenated or hydrogenated oils, regardless of the proportion of its natural or organic ingredients; 

●  we only sell USDA certified organic produce; 

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●  we only sell pasture-raised, non-confinement dairy products and free-range eggs; 
●  we only sell meats naturally raised without hormones, antibiotics or treatments and that were not fed animal by-

products; and 

●  we do not sell distilled spirits or tobacco products. 

Our product  review  team  analyzes  all  new products  and  approves  them  for  sale  based on  ingredients,  price  and 
uniqueness within the current product set. We actively research new products in the marketplace through our product vendors, 
private label manufacturers, scientific findings, customer requests and general trends in popular media. Our stores are able 
to fully merchandise all departments by providing an extensive assortment of natural and organic products. We do not believe 
we need to sell conventional products to fill our selection, increase our margins or attract more customers. 

What We Sell. We operate both a full-service natural and organic grocery store and a dietary supplement store within 

a single retail location. The following is a breakdown of our sales mix for the fiscal year ended September 30, 2017:  

The products in our stores include: 

●  Grocery. We offer a broad selection of natural and organic grocery products with an emphasis on minimally 
processed and single ingredient products that are not known to contain artificial colors, flavors, preservatives or 
sweeteners or partially hydrogenated or hydrogenated oils. Additionally, we carry a wide variety of products 
associated with special diets such as gluten free, vegetarian and non-dairy. Our grocery products include: 

■  Produce.  We  sell  only  USDA  certified  organic  produce  and  source  from  local,  organic  producers 
whenever feasible. Our selection varies based on seasonal availability, and we strive to offer a variety
of organic produce offerings that are not typically found at conventional food retailers. 

■  Bulk Food and Private Label Products. We sell a wide selection of private label repackaged bulk and
other products, including nuts, water, pasta, canned seafood, coconut oil, dried fruits, grains, granolas,
honey, eggs, herbs, spices and teas. We also sell peanut and almond butters, freshly ground in-store 
under the Natural Grocers brand.  

■  Dry, Frozen and Canned Groceries. We offer a wide variety of natural and organic dry, frozen and
canned  groceries,  including  cereals,  soups,  baby  foods,  frozen  entrees  and  snack  items.  We  offer  a
broad selection of natural chocolate bars and energy, protein and food bars. 

■  Meats and Seafood. We only offer naturally-raised or organic meat products. The meat products we
offer come from animals that are not known to have been treated with antibiotics or hormones or fed
animal by-products. Additionally, we only buy from companies we believe employ humane animal-
raising practices. Our seafood items are generally frozen at the time of processing and sold from our
freezer section, thereby ensuring freshness and reducing food spoilage and safety issues. 

■  Dairy Products, Dairy Substitutes and Eggs. We offer a broad selection of natural and organic dairy
products such as milk, cheeses, yogurts and beverages, as well as eggs and non-dairy substitutes made 
from almonds, coconuts, rice and soy. In fiscal year 2015, we began to sell only pasture-raised, non-

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confinement dairy products at all our stores. In fiscal year 2016, we began to sell only free-range eggs 
(i.e., from chickens that are not only cage-free but also provided with sufficient space to move) at all
our stores.  

■  Prepared  Foods.  Our  stores  have  a  convenient  selection  of  refrigerated  prepared  fresh  food  items,

including salads, sandwiches, salsa, hummus and wraps. The size of this offering varies by location. 

■  Bread and Baked Goods. We receive regular deliveries of a wide selection of bakery products for our

bakery section, which includes an extensive selection of gluten-free items. 

■  Beverages. We offer a wide variety of beverages containing natural and organic ingredients. We also
offer low-cost, self-serve filtered drinking water that is dispensed into one-gallon or larger containers 
provided by our customers. During fiscal year 2017, we started to offer kombucha on tap at 27 of our
stores. We plan to expand the availability of kombucha on tap at our stores during fiscal year 2018.  
■  Beer, wine and hard cider. In fiscal year 2017, we started to sell craft beer, craft hard cider and organic
and biodynamic wine at one store in Denver, Colorado. We expect to commence selling craft beer, craft
hard cider and organic and biodynamic wine at select additional stores during fiscal year 2018. 

●  Dietary Supplements. Our dietary supplement department primarily sells name-brand supplements, as well as a 
line of private label dietary supplements. The department is carefully organized to help both employees and 
customers find products efficiently. We generally offer several different formulations and potencies for each 
type of product in order to meet our customers’ varying needs. 

●  Other. 

■  Body Care. We offer a full range of cosmetics, skin care, hair care, fragrance and personal care products
containing natural and organic ingredients. Our body care offerings range from bargain-priced basics 
to high-end formulations. 

■  Pet Care. We offer a full line of natural pet care and food products that comply with our human food

guidelines. 

■  Household  and  General  Merchandise.  Our  offerings  include  sustainable,  hypo-allergenic  and 
fragrance-free household products, including cleaning supplies, paper products, dish and laundry soap
and other common household products, including diapers. 

■  Books and Handouts. We stock approximately 400 titles in each store’s book department. Titles cover
various approaches to diet, lifestyle and health. Additionally, we offer hundreds of handouts on various
health topics and dietary supplements to our customers free of charge. 

Quality Assurance. We endeavor to ensure the quality of the products we sell. We work with reputable suppliers we 
believe are compliant with established regulatory and industry guidelines. Our purchasing department requires a complete 
supplier and product profile as part of the approval process. Our dietary supplement suppliers must follow Food and Drug 
Administration  (FDA)  current  good  manufacturing  practices  supported  by  quality  assurance  testing  for  both  the  base 
ingredients and the finished product. We expect our suppliers to comply with industry best practices for food safety. 

Many of our suppliers are inspected and certified under the USDA National Organic Program, voluntary industry 
associations,  and  other  third  party  auditing  programs  with  regard  to  additional  ingredients,  manufacturing  and  handling 
standards. Each Natural Grocers store is certified as an organic handler and processor by an accredited USDA certifier in the 
calendar  year  after  it  opens,  and  annually  thereafter.  We  operate  all  our  stores  in  compliance  with  the  National  Organic 
Program  standards,  which  restricts  the  use  of  certain  substances  for  cleaning  and  pest  control  and  requires  rigorous 
recordkeeping, among other requirements. 

Our Pricing Strategy 

We have an EDAP - Every Day Affordable Price designation on many products, while also providing special sale 
pricing on hundreds of additional items. We believe our pricing strategy allows our customers to shop our stores on a regular 
basis for their groceries and dietary supplements. 

The key elements of our pricing strategy include: 

●  EDAP - Every Day Affordable Price throughout our stores; 
●  heavily advertised Health Hotline deals supported by manufacturer participation; 
●  discounts offered to {N}power members; 
● 
● 
●  managers’ specials, such as clearance, overstock, short-dated or promotional incentives; and 
● 

short term price promotions related to holidays, targeted campaigns and other events; 
in-store specials generally lasting for one month and not advertised outside the store; 

specials on seasonally harvested produce. 

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As we continue to expand our store base, we believe there are opportunities for increased leverage in fixed costs, 
such as administrative expenses, as well as increased economies of scale in sourcing products. We strive to keep our product, 
operating and general and administrative costs low, which allows us to continue to offer attractive pricing for our customers. 

Our Store Operations 

Store Hours. Our stores typically are open from 8:00 a.m. to 9:04 p.m., Monday through Saturday, and from 8:00 

a.m. to 7:35 p.m. on Sunday. 

Store  Management  and  Staffing.  Our  typical  store  staffing  includes  a  manager  and  assistant  manager,  with 
department  managers  in  each  of  the  dietary  supplement,  grocery,  dairy  and  frozen,  produce,  body  care  and  receiving 
departments, as well as several non-management employees. Each store manager is responsible for monthly store profit and 
loss, including labor, merchandising and inventory costs. We also employ regional managers to oversee all store operations 
for regions consisting of approximately 11 to 14 stores. Each regional manager reports to, and is supported by, a director of 
store operations.  

To ensure a high level of service, all employees receive training and guidance on customer service skills, product 
attributes and nutrition education. Employees are carefully trained and evaluated based on a requirement that they present 
nutrition  information  in  an  appropriate  and  legally  compliant  educational  context  while  interacting  with  customers. 
Additionally, store employees are cross-trained in various functions, including cashier duties, stocking and receiving product. 

Every store also maintains a Nutritional Health Coach, or NHC, position. The NHC is responsible for training our 
store employees and educating our customers in accordance with applicable local, state and federal regulations. Each NHC 
must  have  earned  a  degree  or  certificate  in  nutrition  or  a  related  field  from  an  accredited  school,  complete  continuing 
education in nutrition and be thoroughly committed to fulfilling our mission. Substantially all of our NHCs are full-time 
employees. The NHCs are overseen by Regional Nutritional Health Coach Managers. 

Bulk Food Repackaging Facility and Distribution Center. We lease a 150,000 square foot bulk food repackaging 
facility  and  distribution  center  located  in  Golden,  Colorado.  That  facility  also  houses  a  training  center  and  certain 
administrative support functions.  

Inventory. We use a robust merchandise management and perpetual inventory system that values goods at moving 
average cost. We manage shelf stock based on weeks-on-hand relative to sales, resupply time and minimum economic order 
quantity. 

Sourcing and Vendors.  We source from approximately 1,100 suppliers, and offer over 3,200 brands. These suppliers 
range  from  small  independent  businesses  to  multi-national  conglomerates.  As  of  September  30,  2017,  we  purchased 
approximately  75.7%  of  the  goods  we  sell  from  our  top  20  suppliers.  For  the  fiscal  year  ended  September  30,  2017, 
approximately 62.3% of our total purchases were from United Natural Foods Inc. and its subsidiaries (UNFI). In fiscal year 
2016, we extended our long-term relationship with UNFI as our primary supplier of dry grocery and frozen food products 
through May 31, 2021. We maintain good relations with UNFI and believe we have adequate alternative supply methods, 
including self-distribution. 

We contract with third-party manufacturers to produce groceries and dietary supplements under our private labels, 
which include the Natural Grocers and Vitamin Cottage brands. We have longstanding relationships with our suppliers, and 
we require disclosure from them regarding quality, freshness, potency and safety data information. Our bulk food private 
label products are packaged by us in pre-packed sealed bags to help prevent contamination while in transit and in our stores. 
Unlike most of our competitors, most of our private label nuts, trail mix and flours are refrigerated in our warehouse and 
stores to maintain freshness. 

Our Employees  

Commitment to our employees is one of our five founding principles. Employees are eligible for health, long-term 
disability, vision and dental insurance coverage, as well as Company paid short-term disability and life insurance benefits, 
after  they  meet  eligibility  requirements.  Additionally,  our  employees  are  offered  a  401(k)  retirement  savings  plan  with 
discretionary contribution matching opportunities. We believe we pay above average retail wages. In addition, all employees 
receive in store discounts and earn an additional $1.00 per hour, up to $40 per week, in “Vitamin Bucks,” which can be used 
to purchase products in our stores. It is important to us that our employees live a healthy, balanced lifestyle, and we believe 
that the discounts we offer our employees and the Vitamin Bucks incentive provide an additional resource for our employees 
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to purchase natural and organic products. This further offers our employees the opportunity to become more familiar with 
the products we sell, which we believe improves the customer service our employees are able to provide. We believe these 
and other factors result in higher retention rates and encourage our employees to appreciate our culture, which helps them 
better promote our brand.  

All employees are eligible to participate in our discretionary pay-for-performance incentive compensation plan after 
meeting certain length of service requirements. The pay-for-performance incentive compensation plan sets certain Company-
level financial goals that must be met before it can be funded. If the financial goals are achieved, additional criteria for store-
level incentive compensation include meeting sales projections, sales to labor hour goals and cost of goods sold metrics. We 
believe these criteria help align all store employees with both corporate and store-level financial goals. We have an established 
set  of  standard  operating  procedures,  including  hiring  and  human  resource  policies,  training  practices  and  operational 
instruction manuals. This allows each store to operate with strict accountability and still maintain independence to respond 
to its unique circumstances. 

As of September 30, 2017, we employed 2,755 full-time and 515 part-time (less than 30 hours per week) employees, 
including a total of 297 employees at our home office and our bulk food repackaging facility and distribution center. None 
of our employees is subject to a collective bargaining agreement. We believe we have good relations with our employees. 

Our Customers 

The growth in the natural and organic grocery and dietary supplement industries and growing consumer interest in 
health and nutrition have led to an increase in our core customer base. We believe the demands for affordable, nutritious food 
and dietary supplements are shared attributes of our core customers, regardless of their socio-economic status. Additionally, 
we believe our core customers prefer a retail store environment that offers carefully selected natural and organic products 
and dietary supplements. Our customers tend to be interested in health and nutrition, and expect our store employees to be 
highly knowledgeable about these topics and related products. 

An analysis of our Health Hotline subscriber list indicates that our customers come from broad geographic segments, 

including urban, suburban and rural areas, which reflects the varied characteristics and portability of our store locations. 

Our Communities 

One  of  our  founding  principles  is  to  be  an  active  member  and  steward  of  the  communities  we  serve.  As  a 

commitment to this principle, we: 

●  provide extensive free educational services to customers in the form of lectures, classes, printed resources, online

resources, publications and one-on-one nutrition coaching; 

●  participate in health fairs, school outreach, community wellness events and other activities to engage with and

educate the community; 

●  partner with city and corporate wellness programs; 
●  disseminate new research on nutrition information; 
●  participate in the legislative and regulatory process at local, state and national levels so that our customers have
access to quality food and dietary supplements and the educational resources to guide their own wellness; 
continually strive to source products and services from local producers and vendors; 
carefully  collect  all  of  our  excess  or  distressed  food  and  merchandise  and  donate  it  to  local  non-profit 
organizations; 

● 
● 

●  provide cash to local food banks, making donation determinations based on the number of customers who shop

our stores with their own bags; 

●  do not provide paper or plastic bags at our registers and encourage the use of reusable totes; 
● 

reduce our energy costs and carbon footprint using efficient heating, ventilation and air conditioning, lighting,
and refrigerating systems; 
implement strategies to eliminate excess packaging, energy and transportation costs; 
recycle and reuse paper, plastic, glass and electronic products whenever possible; 

● 
● 
●  manage the waste stream services at all of our stores in order to optimize our diversion of waste to recycling and 

compost and increase the environmental sustainability of our operations; and 

●  use healthy and environmentally responsible building materials and finishes in our new stores and remodels. 

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Marketing and Advertising 

A significant portion of our marketing efforts is focused on educating our customers on the benefits of natural and 
organic  grocery  products  and  dietary  supplements.  Our  customer  outreach  programs  provide  practical  general  nutrition 
knowledge to a variety of groups and individuals, schools, businesses, families and seniors. These educational efforts fulfill 
one  of  our  founding  principles  and  also  offer  us  the  opportunity  to  build  relationships  with  customers  and  community 
influencers. 

Health Hotline. During fiscal year 2017, we converted our Health Hotline publication from a 20-page newsletter 
into a 32-page four color magazine. The newly formatted Health Hotline magazine contains a mix of in-depth health and 
nutrition articles, along with a selection of popular sale items. The articles aim to be relevant, science-based and written to 
reflect the most recent research findings. In fiscal year 2017, the Health Hotline magazine was published seven times and 
mailed to subscribers and distributed in our stores. An electronic version of the Health Hotline magazine was also distributed 
to  subscribers  in  fiscal  year  2017.  We  expect  to  publish  the  Health  Hotline  magazine  eleven  times  in  fiscal  year  2018. 
Generally, we negotiate with our suppliers for significantly lower costs on Health Hotline sale items, which in turn allows us 
to offer low sale prices to our customers. Focused staff training at all locations occurs concurrently with the release of each 
Health Hotline to ensure that store staff are familiar with the content in each issue.  

Website and Social Media. We maintain www.naturalgrocers.com as our official company website to host store 
information, sales flyers, educational materials, product information, policies and contact forms, advocacy and news items 
and e-commerce activities. Our website was designed to be functional, create an engaging user experience and maximize its 
reach and effectiveness. The design of our website was intended to be part of an overall enhanced branding strategy to more 
effectively communicate our brand’s unique and compelling attributes, including our founding principles. We believe the 
continued growth of site visitors, page views and other metrics of our website activity indicates that our content is timely and 
informative to the communities we serve. Our website is interlinked with other online and social media outlets, including 
Facebook, Instagram, Twitter, Pinterest and YouTube. During fiscal year 2017, we utilized paid and/or organic placement 
on platforms such as Facebook, Twitter and Instagram to enhance our social media presence. In addition, each of our stores 
has an individual Facebook page. We expect to increase such digital engagement activities during fiscal year 2018. 

Advertising. Our advertising activities in fiscal year 2017 included: (i) conducting television advertising campaigns 
in six markets; (ii) conducting a radio advertising campaign in all our markets; (iii) conducting outdoor advertising campaigns 
in approximately 50 markets; (iv) utilizing organic search, search engine marketing, search engine optimization and display 
advertisements to deliver more customer traffic to our website and stores. 

{N}power Customer Appreciation Program. The {N}power customer appreciation program was introduced at all 
our stores in fiscal year 2015. Registered users of {N}power receive digital coupons, personalized offers and other rewards, 
all by providing their phone number at the time of checkout. During fiscal year 2017, we increased the frequency of our 
{N}power  offerings,  which  we  believe  helped  to  increase  the  membership  in  that  program.  We  believe  {N}power  has 
enhanced customer loyalty and increased customer engagement levels.  

Special Promotions. During fiscal year 2017, we organized special monthly promotions and events, such as Earth 
Day in April, on the anniversary of the Company’s founding in August, on the day of the solar eclipse in August and during 
the entire month of September to coincide with National Organic Harvest Month. Promotions included sweepstakes drawings 
and nutrition education classes. We expect to continue offering similar promotions and special events in the future.  

Sponsorships. During fiscal year 2017, we maintained our sponsorship arrangements with a US speed skater and a 
health and fitness expert. Under these arrangements, the sponsored individuals attend “meet and greet” events at our stores, 
contribute articles to the Health Hotline magazine, share recipes and fitness tips on our website and participate in social media 
and other promotional activities on our behalf.  

Home Delivery Services. We offer home delivery services in select markets in partnership with a third party. During 

fiscal year 2017, we expanded our home delivery services offering from 12 to 70 stores.  

Online Pre-Ordering of Holiday Turkeys. During fiscal year 2017, we implemented an online process to pre-order 
organic and free-range turkeys for the Thanksgiving and Christmas holidays. We plan to expand this program to include 
organic and free-range ducks and geese during fiscal year 2018.  

New Store Openings. We use various targeted marketing efforts to support the successful introduction of our new 
stores in their individual markets. In addition to the distribution of our Health Hotline magazine and Internet and social media 
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efforts targeted to the region, we utilize direct mail distribution of a series of introductory postcards promoting our brand and 
providing discounts and other incentives for new customers. We also focus on community relationship-building activities, 
including  a  series  of  lectures  and  cooking  and  other  demonstrations  in  each  new  store’s  community  room  and/or 
demonstration  kitchen.  Other  new  store  promotional  activities  include  gift  card  giveaways,  musical  performances, 
appearances by our sponsorship partners and participation by local community leaders and organizations. 

Competition 

The grocery and dietary supplement retail business is a large, fragmented and highly competitive industry, with few 
barriers to entry. Our competition varies by market and includes conventional supermarkets such as Kroger and Safeway, 
mass or discount retailers such as Wal-Mart and Target, natural and gourmet markets such as Whole Foods and The Fresh 
Market, foreign-based discount retailers such as Aldi and Lidl, specialty food retailers such as Sprouts and Trader Joe’s, 
warehouse clubs such as Sam’s Club and Costco, independent health food stores, dietary supplement retailers, drug stores, 
farmers’ markets, food co-ops, online retailers such as Amazon, meal delivery services such as Blue Apron and multi-level 
marketers. Competition in the grocery industry is likely to intensify, and shopping dynamics may shift, as a result of, among 
other things, Amazon’s acquisition of Whole Foods in August 2017, the plans of Aldi and Lidl to expand their presence in 
the United States and the expanding availability of grocery ordering, pick-up and delivery options. These businesses compete 
with us for customers on the basis of price, selection, quality, customer service, shopping experience or any combination of 
these  or  other  factors.  They  also  compete  with  us  for  products  and  locations.  In  addition,  some  of  our  competitors  are 
expanding to offer a greater range of natural and organic foods. We believe our commitment to carrying only carefully vetted, 
affordably priced and high-quality natural and organic products and dietary supplements, as well as our focus on providing 
nutritional education, differentiate us in the industry and provide a competitive advantage. In addition, we face internally 
generated competition when we open new stores in markets we already serve. 

Seasonality 

Our  business  is  active  throughout  the  calendar  year  and  does  not  experience  significant  fluctuation  caused  by 

seasonal changes in consumer purchasing. 

Insurance and Risk Management  

We use a combination of insurance and self-insurance to cover workers’ compensation, general liability, product 
liability, director and officers’ liability, employment practices liability, employee healthcare benefits and other casualty and 
property risks. Changes in legal trends and interpretations, variability in inflation rates, changes in the nature and method of 
claims settlement, benefit level changes due to changes in applicable laws, insolvency of insurance carriers and changes in 
discount rates could all affect ultimate settlements of claims. We evaluate our insurance requirements and providers on an 
ongoing basis. 

Trademarks and Other Intellectual Property 

We  believe  that  our  intellectual  property  is  important  to  the  success  of  our  business.  We  have  received  the 
registration of trademarks not only for Vitamin Cottage and Health Hotline but also for our logo, Natural Grocers by Vitamin 
Cottage®  and  Vitamin  Cottage  Natural  Grocers®  for  appropriate  categories  of  trade.  In  addition,  we  have  received  the 
registration  of  service  marks  for  EDAP  –  Every  Day  Affordable  Price,  {N}power,  Organic  Headquarters®  and  Organic 
Month Headquarters® and the registration of a trademark for These Came First®. We do not own or license for use any 
patents, franchises or concessions that are material to our business. Our trademarks are generally valid and may be renewed 
indefinitely as long as they are in use and their registrations are properly maintained. 

Information Technology Systems 

We have made significant investments in overhead and information technology infrastructure, including purchasing, 
receiving, inventory, point of sale, warehousing, distribution, accounting, reporting and financial systems. We use an ERP 
system with integrated merchandise management, reporting and accounting system at all of our stores, as well as at our bulk 
food repackaging facility and distribution center and for corporate functions including accounting, reporting and purchasing. 
Our ERP system application support and hardware functions are outsourced, which allows us to focus on our core business. 
We  also  have  an  enterprise-wide  HRIS,  which  has  enabled  us  to  more  efficiently  and  effectively  onboard  and  train  our 
employees at all locations. During fiscal year 2017, we completed the installation of EMV, or chip and PIN, point-of-sale 
terminals at all our stores. We plan to continue investing in our information technology infrastructure with systems that scale 
with and add efficiencies to our operations as we continue to grow. 

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Regulatory Compliance  

The safety, formulation, manufacturing, processing, packaging, importation, labeling, promotion, advertising and 
distribution of products we sell in our stores, including private label products, are subject to regulation by several federal 
agencies,  including  the  FDA,  the  Federal  Trade  Commission  (the  FTC),  the  USDA,  the  Consumer  Product  Safety 
Commission (the CPSC) and the Environmental Protection Agency (the EPA) and various agencies of the states and localities. 
Pursuant  to  the  Food,  Drug,  and  Cosmetic  Act  (the  FDCA),  the  FDA  regulates  the  safety,  formulation,  manufacturing, 
processing,  packaging,  labeling,  importation  and  distribution  of  most  foods,  including  pet  food  and  dietary  supplements 
(including vitamins, minerals, amino acids and herbs). In addition, the FTC has jurisdiction to regulate the promotion and 
advertising of these products. 

Dietary Supplements. The FDCA has been amended several times with respect to dietary supplements, in particular 
by the Dietary Supplement Health and Education Act of 1994 (DSHEA). DSHEA established a framework governing the 
composition, safety, labeling, manufacturing and marketing of dietary supplements, defined “dietary supplement” and “new 
dietary ingredient” (NDI) and established statutory criteria for evaluating the safety of substances meeting the respective 
definitions.  In  the  process,  DSHEA  removed  dietary  supplements  and  NDIs  from  pre-market  approval  requirements  that 
apply to food additives and pharmaceuticals and established a combination of “notification” and “post marketing controls” 
for regulating product safety. Notwithstanding these changes, non-dietary ingredients in a dietary supplement remain subject 
to the FDA’s food additive authorities. The FDA does not require notification to market a dietary supplement if it contains 
only dietary ingredients that were present in the United States food supply prior to DSHEA’s enactment on October 15, 1994. 
However, for a dietary ingredient not present in the food supply prior to this date, or NDIs, the manufacturer must submit a 
pre-market  NDI  notification  to  the  FDA,  including  information  supporting  the  conclusion  that  the  “new”  ingredient  will 
reasonably be expected to be safe at least 75 days before introducing an NDI into interstate commerce. As required by the 
Food Safety Modernization Act (FSMA), the FDA issued draft guidance in July 2011 and August 2016, which attempted to 
clarify  when  an  ingredient  would  be  considered  an  NDI,  the  evidence  needed  to  document  the  safety  of  an  NDI  and 
appropriate methods for establishing the identity of an NDI. The draft guidance has not been finalized. If finalized, the draft 
guidance may cause dietary supplement products available in the market before DSHEA to be classified to include an NDI 
if the dietary supplement product was produced using manufacturing processes different from those used in 1994. Unless the 
guidance is changed significantly before becoming final, the costs of compliance in establishing the identity and safety of 
dietary ingredients will likely increase. The FDA has also begun taking other steps to simplify the process of determining 
whether a dietary ingredient requires an NDI notification. Specifically, on October 3, 2017, the FDA held a public meeting 
on the development of a list of dietary ingredients that predate DSHEA. While the FDA’s promulgation of a list of products 
that predate DSHEA would likely benefit the industry as a whole, it could cause market disruptions for products that are 
currently believed to predate DSHEA if they are not classified as such, because suppliers or manufacturers would need to go 
through the process of validating the safety of the ingredient and submitting an NDI notification. 

In  certain  circumstances,  the  FDA’s guidance regarding applications for  approval of Investigational New  Drugs 
(INDs)  applies  to  the  food  and dietary  supplement  industry.  The FDA’s  guidance  states  that  certain dietary  supplements 
should not be marketed if they contain a substance that is undergoing substantial clinical investigations intended to evaluate 
the dietary supplement’s ability to diagnose, cure, mitigate, treat, or prevent a disease when such investigations are public 
knowledge, unless the article was marketed as a dietary supplement before the IND application became effective and before 
any such investigations began. Although the boundaries of the FDA’s enforcement activities regarding alleged violations of 
its guidance are not clear at this time, some dietary supplements might have to be immediately withdrawn from the market 
even if they were marketed as a dietary supplement before initiation of substantial clinical investigations, the existence of 
which has been made public. The potential need for withdrawal could negatively affect the supply chain for certain products.  

DSHEA empowered the FDA to establish good manufacturing practice regulations governing key aspects of the 
production of dietary supplements, including quality control, packaging and labeling. DSHEA also expressly permits dietary 
supplements to bear statements describing how a product affects the structure, function and general well-being of the body, 
if accompanied by a required disclaimer. Although manufacturers must be able to substantiate any such statement, no pre-
market approval authorization is currently required for such statements and manufacturers need only notify the FDA that they 
are employing a given claim within 30 days of first marketing the product. No statement may expressly or implicitly represent 
that  a  dietary  supplement  will  diagnose,  cure,  mitigate,  treat  or  prevent  a  disease.  DSHEA  does,  however,  authorize 
supplement  sellers  to  provide  “third-party  literature,”  (e.g.,  a  reprint  of  a  peer-reviewed  scientific  publication  linking  a 
particular dietary ingredient with health benefits) in connection with the sale of a dietary supplement to consumers. This 
provision is an exception to the FDA’s broad powers over the promotion of regulated products. Accordingly, the authorization 
is limited and applies only if the publication is authored by a person other than the supplier or retailer of the product, is printed 
in  its  entirety,  is  not  false  or  misleading,  presents  a  balanced  view  of  the  available  scientific  information  and  does  not 

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“promote” a particular manufacturer or brand of dietary supplement and is displayed in an area physically separate from the 
dietary supplements. 

FDA  Regulated  Food  Products.  The  FDA  has  comprehensive  authority  to  regulate  the  safety  of  food  and  food 
ingredients (including pet food and pet food ingredients), other than dietary supplements. Food additives and food contact 
substances are subject to pre-market approvals or notification requirements. The FDA’s overall food safety authority was 
dramatically enhanced in 2011 with the passage of FSMA. FSMA required the FDA to issue regulations mandating that risk-
based  preventive  controls  be  observed  by  the  majority  of  food  producers.  Regulations  promulgated  under  FSMA  are  in 
varying degrees of implementation. Regardless, the FDA’s authority under FSMA applies to all domestic food facilities and 
to all foreign facilities that supply us with food products. In addition, FSMA required the FDA to establish science-based 
minimum standards for the safe production and harvesting of produce, identify “high risk” foods and “high risk” facilities, 
set  goals for  the frequency of  FDA  inspections of  such high risk  facilities  as  well  as  non-high risk  facilities  and foreign 
facilities from which food is imported into the United States. With respect to both foods and dietary supplements, FSMA 
meaningfully augmented the FDA’s ability to access both producers’ and suppliers’ records, as well as added new records 
that  must  be  created  and  maintained.  This  increased  access  could  cause  the  FDA  to  identify  areas  of  concern  it  had  not 
previously considered to be problematic for our suppliers and contract manufacturers. FSMA also gives the FDA authority 
to require food producers, distributors and sellers to recall adulterated or misbranded food if the FDA determines that there 
is a reasonable probability that the food will cause serious adverse health consequences to persons or animals. Additionally, 
FSMA increases the FDA’s authority for administrative detentions of adulterated and misbranded foods. FSMA also could 
cause enhanced tracking and tracing of food requirements and, as a result, added recordkeeping burdens upon our suppliers 
and contract manufacturers. 

The FDA also exercises broad jurisdiction over the labeling and promotion of food. Labeling is a broad concept that, 
under certain circumstances, extends even to product-related claims and representations made on a company’s website or 
similar printed or graphic medium. All foods, including dietary supplements, must bear labeling that provides consumers 
with  essential  information  with  respect  to  product  identification,  net  quantity/weight,  nutritional  facts,  ingredients, 
manufacturer  and  the  identity  of  certain  allergens  (if  present).  The  FDA  administers  a  pre-market  authorization  program 
applicable to foods and supplements alike regarding the use of “nutrient content” claims (e.g., “high in antioxidants,” “low 
in fat,” etc.), “health” claims (claims describing the relationship between a food substance and a health or disease condition) 
and “natural and “all natural” claims. “Organic” claims, however, are primarily regulated by the USDA. Products labeled 
“organic” must be certified by an accredited agent as compliant with USDA-established standards. 

FDA Enforcement. The FDA has broad authority to enforce the provisions of the FDCA applicable to the safety, 
labeling,  manufacturing,  transport  and  promotion  of  foods  and  dietary  supplements,  including  powers  to  issue  a  public 
warning  letter  to  a  company,  publicize  information  about  illegal  products,  institute  an  administrative  detention  of  food, 
request or order a recall of illegal food products from the market, and request the Department of Justice to initiate a seizure 
action, an injunction action or a criminal prosecution in the United States courts. Pursuant to FSMA, the FDA also has the 
power to refuse the import of any food or dietary supplement from a foreign supplier that is not appropriately verified as 
being in compliance with all FDA laws and regulations. Moreover, the FDA has the authority to administratively suspend 
the registration of any facility producing food, including supplements, deemed to present a reasonable probability of causing 
serious adverse health consequences. 

Food and Dietary Supplement Advertising. The FTC exercises jurisdiction over the advertising of foods and dietary 
supplements. This includes the use of “Green” claims on products, including general claims about environmental benefit, 
appropriate qualifications for environmental benefit claims related to the manufacturing of products and claims about whether 
product packaging is recyclable or compostable. The FTC has the power to institute monetary sanctions and the imposition 
of  “consent  decrees”  and  penalties  that  can  severely  limit  a  company’s  business  practices.  In  recent  years,  the  FTC  has 
instituted numerous enforcement actions against dietary supplement companies for failure to have adequate substantiation 
for  claims  made  in  advertising  or  for  the  use  of  false  or  misleading  advertising  claims.  In  addition,  private  parties  are 
increasingly initiating legal action against food and dietary supplement manufacturers for false or misleading labeling and/or 
advertising. 

The FTC and FDA have authority to regulate the marketing and label claims of foods, functional foods, dietary 
supplements,  probiotic  preparations  and  homeopathic  remedies.  The  FTC  has  taken  that  position  that  a  Randomized 
Controlled Trial (RCT) or similar investigational research method is necessary to substantiate treatment based health claims. 
The FDA has stated that it takes a similar position on the substantiation required for structure function claims on dietary 
supplements,  but  its  stance  on  RCTs  is  unclear  in  other  areas.  While  it  remains  unclear  when  an  RCT  is  required  to 
substantiate claims on products such as foods, functional foods, dietary supplements and homeopathic remedies, the cost to 
implement such trials or similar investigational methods is high. If the FDA joins the FTC to uniformly require RCTs or 
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similar methods in the future, the high cost and delays of RCTs or other investigational methods may disrupt the supply chain 
for these products or cause their removal from the market. 

Compliance. As is common in our industry, we rely on our suppliers and contract manufacturers to ensure that the 
products they manufacture and sell to us comply with all applicable regulatory and legislative requirements. In general, we 
seek  certifications  of  compliance,  representations  and  warranties,  indemnification  and  insurance  from  our  suppliers  and 
contract  manufacturers.  However,  even  with  adequate  certifications,  representations  and  warranties,  insurance  and 
indemnification, any claims of non-compliance could significantly damage our reputation and consumer confidence in the 
products we sell. In addition, the failure of such products to comply with applicable regulatory and legislative requirements 
could prevent us from marketing the products or require us to recall or remove such products from our stores. In order to 
comply  with  applicable  statutes  and  regulations,  our  suppliers  and  contract  manufacturers  have  from  time  to  time 
reformulated,  eliminated  or  relabeled  certain  of  their  products  and  we  have  revised  certain  provisions  of  our  sales  and 
marketing program. 

Furthermore, to ensure compliant practices, our employees working in our stores are trained regularly on how to 
provide customer service using an educational approach that is ethical, honest, accurate and does not cross over into a scope 
of practice reserved for licensed healthcare professionals. For instance, we do not allow discussion of any “disease” or “cure.” 
Instead, we focus on how the structure and function of the body is affected by lifestyle choices and the different nutritional 
components of an individual’s diet, including those contained in dietary supplements. Our customers are encouraged to make 
informed decisions about their diet, lifestyle, and possible need for supplementation. We also conduct internal compliance 
reviews on all free nutrition literature that we make available to our customers upon request with the goal of ensuring that 
these  materials  only  reference  relevant  dietary  supplement  ingredients  and  not  any  particular  brands  or  products.  One 
responsibility of the Nutritional Health Coach is to oversee our FDA and FTC compliance measures. We believe that our 
nutrition education practices are in compliance with federal and state requirements, but a finding to the contrary could pose 
significant issues with respect to our business and reputation among our customers or otherwise have a material adverse effect 
on our business. 

New or revised government laws and regulations affecting our business or our industry, such as those relating to 
genetically modified foods, could result in additional compliance costs and civil remedies. The risks associated with these 
laws and regulations are further described under the caption “Risk Factors.” 

Segment Information  

We have one reporting segment, natural and organic retail stores, through which we conduct all of our business. 
Please see the Consolidated Financial Statements of the Company for the fiscal year ended September 30, 2017, set forth in 
Part IV of this Form 10-K, for financial information regarding this segment. 

Available Information 

Our website is located at www.naturalgrocers.com. We make our periodic reports and other information filed with 
or furnished to the SEC, available, free of charge, through our website as soon as reasonably practicable after those reports 
and other information are electronically filed with or furnished to the SEC. In addition, our Corporate Governance Guidelines, 
the charters for our Audit Committee and Compensation Committee, and our Code of Ethics are publicly available on our 
website at www.naturalgrocers.com under the “Investor Relations – Corporate Governance” section, and we will post any 
amendments to, or waivers from, a provision of this Code of Ethics on our website, at the address and location specified 
above. A printed copy of this information is also available without charge by sending a written request to Corporate Secretary, 
Natural Grocers by Vitamin Cottage, Inc., 12612 West Alameda Parkway, Lakewood, CO 80228. You may read and copy 
any materials we file with the SEC at the Securities and Exchange Commission Public Reference Room at 100 F Street, N.E., 
Washington, D.C. 20549. The SEC also maintains a website that contains our reports and other information at www.sec.gov. 
Information on our website or any other website is not incorporated by reference into this Form 10-K. 

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Item 1A. Risk Factors. 

Our business, financial condition and results of operations can be materially impacted by a number of factors which 
could cause our actual results to vary materially from recent results or from our anticipated future results. If any of the 
following risks actually occurs, our business, financial condition, results of operations, cash flow and prospects could be 
materially and adversely affected. As a result, the trading price of our common stock could decline and you could lose all or 
part of your investment in our common stock. Accordingly, you should carefully consider the risks described below as well 
as the other information and data included in this Form 10-K. 

Risks related to our business 

We may not be successful in our efforts to grow. 

Our continued growth largely depends on our ability to increase sales in our existing stores and successfully open 
and operate new stores on a profitable basis. Our comparable store sales growth could be lower than our historical average 
for  various  reasons,  including  the  opening  of  new  stores  that  cannibalize  sales  in  existing  stores,  increased  competition, 
general economic conditions, regulatory changes, price changes as a result of competitive factors and product pricing and 
availability. 

During fiscal years 2017 and 2016, we opened 14 and 23 new stores, respectively. We plan to open eight to 10 new 
stores and relocate three to four existing stores in fiscal year 2018. We expect our rate of new store growth in the foreseeable 
future to continue to moderate compared to years prior to fiscal year 2017, depending on economic and business conditions 
and  other  factors.  Delays  or  failures  in  opening  new  stores,  or  achieving  lower  than  expected  sales  in  new  stores,  could 
materially  and  adversely  affect  our  growth.  Our  plans  for  continued  expansion  could  place  increased  demands  on  our 
financial,  managerial,  operational  and  administrative  resources.  For  example,  our  planned  expansion  will  require  us  to 
increase  the  number  of  people  we  employ  and  may  require  us  to  upgrade  our  management  information  system  and  our 
distribution infrastructure. We currently operate a single bulk food repackaging facility and distribution center, which houses 
our bulk food repackaging operation. In order to support our recent and expected future growth and to maintain the efficient 
operation of our business, we may need to add additional capacity in the future. These increased demands and operating 
complexities  could  cause  us  to  operate  our  business  less  efficiently,  which  could  materially  and  adversely  affect  our 
operations, financial performance and future growth. 

We may not be able to open new stores on schedule or operate them successfully. Our ability to successfully open 
new stores depends upon a number of factors, including our ability to select suitable sites for our new store locations; to 
negotiate and execute leases on acceptable terms; to coordinate the contracting work on our new stores; to identify, recruit 
and train store managers, Nutritional Health Coaches and other staff; to secure and manage the inventory necessary for the 
launch and successful operation of our new stores; and to effectively promote and market our new stores. If we are ineffective 
in performing these activities, our efforts to open and operate new stores may be unsuccessful or unprofitable, which could 
materially and adversely affect our operations, financial performance and future growth. 

Our newly opened stores may negatively impact our financial results in the short-term, and may not achieve sales 

and operating levels consistent with our more mature stores on a timely basis or at all. 

We have actively pursued new store growth and plan to continue doing so in the future (although the rate of new 
store  growth  in  the  foreseeable  future  is  expected  to  continue  to  moderate  compared  to  years  prior  to  fiscal  year  2017, 
depending on economic and business conditions and other factors). Our new store openings may not be successful or reach 
the sales and profitability levels of our existing stores. Although we target particular levels of cash-on-cash returns and capital 
investment for each of our new stores, new stores may not meet these targets. Any store we open may not be profitable or 
achieve operating results similar to those of our existing stores. New store openings may negatively impact our financial 
results in the short-term due to the effect of store opening costs and lower sales and contribution to overall profitability during 
the initial period following opening. New stores build their sales volume and their customer base over time and, as a result, 
generally have lower margins and higher operating expenses, as a percentage of net sales, than our existing stores. New stores 
may not achieve sustained sales and operating levels consistent with our more mature store base on a timely basis or at all. 
This may have an adverse effect on our business, financial condition and operating results. 

In addition, we may not be able to successfully integrate new stores into our existing store base and those new stores 
may not be as profitable as our existing stores. Further, we have experienced in the past, and expect to experience in the 
future, some sales volume transfer from our existing stores to our new stores as some of our existing customers switch to 

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new, closer locations. If our new stores are less profitable than our existing stores, or if we experience sales volume transfer 
from our existing stores, our business, financial condition and operating results may be adversely affected. 

If we are unable to successfully identify market trends and react to changing consumer preferences in a timely 

manner, our sales may decrease. 

We believe our success depends, in substantial part, on our ability to: 

● 

anticipate,  identify  and  react  to  natural  and  organic  grocery  and  dietary  supplement  trends  and  changing 
consumer preferences in a timely manner; 
translate market trends into appropriate, saleable product and service offerings in our stores; and 

● 
●  develop and maintain vendor relationships that provide us access to the newest merchandise, and products that 

satisfy our standards, on reasonable terms. 

Consumer preferences often change rapidly and without warning, moving from one trend to another among many 
product or retail concepts. Our performance is impacted by trends regarding natural and organic products, dietary supplements 
and  at-home  meal  preparation.  Consumer  preferences  towards  dietary  supplements  or  natural  and  organic  food  products 
might shift as a result of, among other things, economic conditions, food safety perceptions, reduced or changed consumer 
choices  and  the  cost  of  these  products.  Our  store  offerings  are  comprised  of  natural  and  organic  products  and  dietary 
supplements.  A  change  in  consumer  preferences  away  from  our  offerings,  including  as  a  result  of,  among  other  things, 
reductions or changes in our offerings, could have a material adverse effect on our business. Additionally, negative publicity 
regarding the safety of natural and organic products or dietary supplements, or new or upgraded regulatory standards, may 
adversely affect demand for the products we sell and could result in lower customer traffic, sales and results of operations.  

If we are unable to anticipate and satisfy consumer merchandise preferences in the regions where we operate, our 
net sales may decrease, and we may be forced to increase markdowns of slow-moving merchandise, either of which could 
have a material adverse effect on our business, financial condition and results of operations. 

Our store sales growth and quarterly financial performance may fluctuate for a variety of reasons. 

Our store sales growth and quarterly results of operations have fluctuated in the past, and we expect them to continue 

to fluctuate in the future. A variety of factors affect our store sales growth and quarterly financial performance, including: 

changes in our merchandising strategy or product mix; 

● 
●  performance of our newer and remodeled stores; 
the effectiveness of our inventory management; 
● 
the timing and concentration of new store openings, and the related additional human resource requirements and 
● 
pre-opening and other start-up costs; 
slowing in the natural and organic retail sector; 
the cannibalization of existing store sales by new store openings; 
levels of pre-opening expenses associated with new stores; 
timing and effectiveness of our marketing activities; 
consumer preferences, buying trends and spending levels; 
food and commodity price inflation or deflation; 
seasonal fluctuations due to weather conditions and extreme weather-related disruptions; 

● 
● 
● 
● 
● 
● 
● 
●  our ability to generate new and repeat visits to our stores and adequate levels of customer engagement; 
● 
● 
● 
●  general United States economic conditions and, in particular, the retail sales environment. 

actions by our existing or new competitors, including pricing changes and delivery and fulfillment options; 
regulatory changes affecting availability and marketability of products; 
supply shortages; and 

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Accordingly, our results for any one fiscal year or quarter are not necessarily indicative of the results to be expected 
for any other year or quarter. Our comparable store sales during any particular future period may decrease. In the event of 
any future decrease, the price of our common stock could decline. For more information on our results of operations for fiscal 
years 2016 and 2017, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” 

Disruptions in the national or worldwide economy and political instability may adversely affect our business, 

results of operations and financial condition and could negatively impact our ability to execute our growth strategy. 

Adverse and uncertain economic conditions may impact demand for the products we sell in our stores. Consumer 
spending  and  levels  of  disposable  income,  including  spending  for  natural  and  organic  grocery  and  dietary  supplement 
products that we sell, are affected by, among other things, prevailing economic conditions, levels of employment, salaries 
and wages,  inflation,  interest  rates,  the  availability  of  credit,  tax  rates, fuel  and  energy costs,  housing market  conditions, 
general business conditions, consumer confidence, and consumer perception of economic conditions. Economic conditions 
and consumer spending may also be adversely impacted by political instability. Natural disasters, the outbreak or escalation 
of war, the occurrence of terrorist acts or other hostilities in or affecting the United States, or concern regarding epidemics in 
the  United  States  or  in  international  markets  could  also  lead to  a decrease  in  spending  by  consumers.  In  the  event of  an 
economic slowdown, consumer spending could be adversely affected, and we could experience lower net sales than expected. 
We could be forced to delay or slow our new store growth plans, which could have a material adverse effect on our business, 
financial condition and results of operations. In addition, our ability to manage normal commercial relationships with our 
suppliers, manufacturers of our private label products, distributors, customers and creditors may suffer. Customers may shift 
purchases to lower-priced or other perceived value offerings during economic downturns. In particular, customers may reduce 
the amount of natural and organic products that they purchase and instead purchase conventional offerings, which generally 
have lower retail prices, at other stores. In addition, consumers may choose to purchase private label products at other stores 
rather than branded products because they are generally less expensive. Suppliers may become more conservative in response 
to these conditions and seek to reduce their production. Our results of operations depend upon, among other things, our ability 
to maintain and increase sales volume with our existing customers, to attract new customers and to provide products that 
appeal  to  customers  at  prices  they  are  willing  and  able  to  pay.  Prolonged  unfavorable  economic  conditions  or  political 
instability may have an adverse effect on our sales and profitability. 

We may be unable to compete effectively in our markets, which are highly competitive. 

The markets for natural and organic groceries and dietary supplements are large, fragmented and highly competitive, 
with few barriers to entry. Our competition varies by market and includes conventional supermarkets, natural, gourmet and 
specialty food markets, mass and discount retailers, foreign-based discount retailers, warehouse clubs, independent health 
food  stores,  dietary  supplement  retailers,  drug  stores,  farmers’  markets,  food  co-ops,  online  retailers  and  multi-level 
marketers. These businesses compete with us for customers on the basis of price, product selection, quality, customer service, 
shopping experience or any combination of these or other factors. They also compete with us for products and locations. To 
the extent our competitors lower their prices, our ability to maintain sales levels and operating margins may be negatively 
impacted. In addition, some of our competitors are expanding their natural and organic food offerings or increasing the space 
allocated  to  natural  and  organic  foods.  Many  of  our  competitors  are  larger,  more  established  and  have  greater  financial, 
marketing and other resources than we do, and may be able to adapt to changes in consumer preferences more quickly, devote 
greater  resources  to  the  marketing  and  sale  of  their  products, or  generate  greater  brand  recognition.  In  addition,  we  face 
internally generated competition when we open new stores in markets we already serve. An inability to compete effectively 
may cause us to lose market share to our competitors and could have a material adverse effect on our business, financial 
condition and results of operations. 

An inability to maintain or increase our operating margins could adversely affect our results of operations. 

We  intend  to  continue  our  focus  on  improving  our  operating  margins  by  leveraging  more  efficiencies  of  scale, 
additional improved systems, further cost discipline, added focus on appropriate store labor levels and even more disciplined 
product selection. If we are unable to successfully manage the potential difficulties associated with store growth, we may not 
be able to capture the efficiencies of scale that we expect from expansion. If we are not able to capture greater efficiencies of 
scale, improve our systems, further enhance our cost discipline and increase our focus on appropriate store labor levels and 
disciplined product selection, we may not be able to achieve our goals with respect to operating margins. In addition, if we 
do not adequately refine and improve our various ordering, tracking and allocation systems, we may not be able to increase 
sales and reduce inventory shrink. Further, pricing pressures from competitors and the impact of the product discounts offered 
by the {N}power customer loyalty program may also adversely impact our operating margins. As a result, our operating 
margins may stagnate or decline, which could have a material adverse effect on our business, financial condition and results 
of operations and adversely affect the price of our common stock. 

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A reduction in traffic to anchor stores in the shopping areas in close proximity to our stores could significantly 
reduce our sales and leave us with unsold inventory, which could have a material adverse effect on our business, financial 
condition and results of operations. 

Many of our stores are located in close proximity to shopping areas that may also accommodate other well-known 
anchor stores. Sales at our stores are derived, in part, from the volume of traffic generated by the other anchor stores in the 
shopping areas where our stores are located. Customer traffic may be adversely affected by regional economic downturns, a 
general downturn in the local area where our store is located, long-term nearby road construction projects, the closing of 
nearby anchor stores or other nearby stores or the decline of the shopping environment in a particular shopping area. Any of 
these events could reduce our sales and leave us with excess inventory, which could have a material adverse effect on our 
business, financial condition and results of operations. In response to such events, we may be required to increase markdowns 
or initiate marketing promotions to reduce excess inventory, which could further decrease our gross profits and net income. 

If we or our third-party suppliers fail to comply with regulatory requirements, or are unable to provide products 

that meet our specifications, our business and our reputation could suffer. 

If we or our third-party suppliers, including suppliers of our private label products, fail to comply with applicable 
regulatory requirements or to meet our quality specifications, we could be required to take costly corrective action and our 
reputation could suffer. We do not own or operate any manufacturing facilities, except for our bulk food repackaging facility 
and distribution center discussed below, and therefore depend upon independent third-party vendors to produce our private 
label branded products, such as vitamins, minerals, dietary supplements, body care products, food products and bottled water. 
Third-party suppliers may not maintain adequate controls with respect to product specifications and quality. Such suppliers 
may be unable to produce products on a timely basis or in a manner consistent with regulatory requirements. We depend 
upon our bulk food repackaging facility and distribution center for the majority of our private label bulk food products. We 
may also be unable to maintain adequate product specification and quality controls at our bulk food repackaging facility and 
distribution center, or produce products on a timely basis and in a manner consistent with regulatory requirements. In addition, 
we may be required to find new third-party suppliers of our private label products or to find third-party suppliers to source 
our bulk foods. There can be no assurance that we would be successful in finding such third-party suppliers that meet our 
quality guidelines. 

We,  as  well  as  our  vendors,  are  subject  to  numerous  federal,  state  and  local  laws  and  regulations  and  our 
compliance with these laws and regulations, as they currently exist or as modified in the future, may increase our costs, 
limit or eliminate our ability to sell certain products, require recalls of certain products, raise regulatory enforcement risks 
not present in the past or otherwise adversely affect our business, results of operations and financial condition.  

As a retailer of food and dietary supplements and a seller of many of our own private label products, we are subject 
to  numerous  federal  and  state  health  and  safety  laws  and  regulations.  Our  suppliers  and  contract  manufacturers  are  also 
subject to such laws and regulations. These laws and regulations apply to many aspects of our business, including the sourcing 
of ingredients, manufacturing, packaging, labeling, distribution, advertising, sale, quality and safety of the products we sell, 
as well as the health and safety of our employees and the protection of the environment. In the United States, we are subject 
to regulation by various federal government agencies, including the FDA, the USDA, the FTC, the EPA, the CPSC and the 
Occupational  Safety  and  Health  Administration,  as  well  as  various  state  and  local  agencies.  We  are  also  subject  to  the 
requirements of the National Organic Program (NOP) Regulations, which are administered by USDA AMS and facilitate 
interstate and international commerce and the marketing of certain organically produced products, and provides assurance to 
our customers that such products meet consistent and uniform minimum base standards.  

In addition, our sales of dietary supplements are regulated under the FDCA, as amended by DSHEA. The FDCA 
expressly permits dietary supplements to bear statements describing how a product affects the structure, function and general 
well-being of the body, if accompanied by a required disclaimer. However, no statement may expressly or implicitly represent 
that a dietary supplement will diagnose, cure, mitigate, treat or prevent a disease. If these laws and regulations were violated 
by  our  management,  employees,  suppliers, distributors or vendors, we  could be  subject  to  fines, penalties  and  sanctions, 
including injunctions against future shipment and sale of products, seizure and confiscation of products, prohibition on the 
operation of our stores, restitution and disgorgement of profits, operating restrictions and even criminal prosecution in some 
circumstances. 

In connection with the marketing and advertisement of the products we sell, we could be the target of claims relating 
to false or deceptive advertising, including under the auspices of the FTC, the consumer protection statutes of some states 
and  non-government  watchdog  groups.  These  events  could  interrupt  the  marketing  and  sales  of  products  in  our  stores, 
including our private label products, severely damage our brand reputation and public image, increase the cost of products in 
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our stores, result in product recalls or litigation, and impede our ability to deliver merchandise in sufficient quantities or 
quality  to  our  stores,  which  could  result  in  a  material  adverse  effect  on  our  business,  financial  condition  and  results  of 
operations. 

New  or  revised  government  laws  and  regulations  have  been  adopted  in  recent  years,  such  as  those  relating  to 
genetically modified foods, could result in additional compliance costs and the increased use of civil remedies to enforce 
such  laws  and  regulations.  Additionally,  increased  enforcement  by  government  agencies  could  result  in  such  costs  and 
remedies, as well as the payment of fines or penalties imposed by such agencies. 

FSMA grants the FDA greater authority over the safety of the national food supply and required the FDA to issue 
regulations mandating that risk-based preventive controls be observed by the majority of food manufacturers. Voluminous 
regulations and rules issued under FSMA are in varying degrees of implementation. Regardless, the FDA’s authority under 
FSMA applies to all domestic food facilities and to all foreign facilities that supply food products to the United States. In 
addition, FSMA required the FDA to establish science-based minimum standards for the safe production and harvesting of 
produce and increase inspection of foreign and domestic facilities. With respect to both food and dietary supplements, the 
FSMA meaningfully augmented the FDA’s ability to access both producers’ and suppliers’ records, as well as added new 
records that must be created and maintained. This increased access could permit the FDA to identify areas of concern it had 
not previously considered to be problematic either for us or for our suppliers. FSMA also requires the implementation of 
enhanced  tracking  and  tracing  of  food  and  dietary  supplements  and,  as  a  result,  added  recordkeeping  burdens  upon  our 
suppliers. In addition, under the FSMA, the FDA now has the authority to inspect certifications and therefore evaluate whether 
foods and ingredients from our suppliers are compliant with the FDA’s regulatory requirements. Such inspections may delay 
the supply of certain products or result in certain products being unavailable to us for sale in our stores. The implementation 
of FSMA requirements  may  be  too  expensive  or  too  complicated  for some  of  our  suppliers, which may  result  in  certain 
products from small and/or local suppliers being unavailable to us for sale in our stores. 

DSHEA established that no notification to the FDA is required to market a dietary supplement if it contains only 
dietary ingredients that were present in the United States food supply prior to October 15, 1994. However, a dietary ingredient 
not present in the food supply prior to that date is considered an NDI and the manufacturer is required to provide the FDA 
with information supporting the conclusion that the ingredient will reasonably be expected to be safe at least 75 days before 
introducing an NDI into interstate commerce. As required by the FSMA, the FDA issued draft guidance in July 2011 and 
August 2016, which attempted to clarify when an ingredient could be considered an NDI, the evidence needed to document 
the safety of an NDI and appropriate methods for establishing the identity of an NDI. The draft guidance has not yet been 
finalized. Unless the guidance is changed significantly before becoming final, the costs of compliance in establishing the 
identity and safety of dietary ingredients will likely increase. The FDA has also begun taking other steps to simplify the 
process of determining whether a dietary ingredient requires an NDI notification. Specifically, on October 3, 2017, FDA held 
a public meeting on the development of a list of dietary ingredients that predate DSHEA. While the FDA’s promulgation of 
a list of products that predate DSHEA would likely benefit the industry as a whole, it could cause market disruptions for 
products that are currently believed to predate DSHEA if they are not classified as such, because suppliers or manufacturers 
would  need  to  go  through  the  process  of  validating  the  safety  of  the  ingredient  and  submitting  an  NDI  notification. 
Accordingly,  changes  in  dietary  supplement  regulation  could  materially  adversely  affect  the  availability  of  the  dietary 
supplement products that we sell. 

The FDA also issued draft guidance on INDs in 2015. The guidance could classify a food or dietary supplement 
ingredient  as  an  investigational  new  drug  and  simultaneously  force  the  ingredient  to  be  removed  from  commerce  if  the 
ingredient is being investigated as a potential drug treatment for a disease. The guidance has not been finalized. If the guidance 
is finalized in its present form, some food and dietary supplement products containing certain ingredients may not be available 
to us to sell in our stores.  

The FDA and FTC have increased their regulatory scrutiny of homeopathic products through a public stakeholder 
workgroup process. Although no guidance has been issued at this time, the stakeholder process may result in guidance that 
reclassifies homeopathic products as drugs, requires homeopathic products to be approved for sale under a new approval or 
review regimen, or otherwise lessens their availability to us to sell in our stores. 

Furthermore, in recent years, the FDA has been and continues to be aggressive in enforcing its regulations with 
respect to nutrient content claims (e.g., “low fat,” “good source of,” “calorie free,” etc.), unauthorized “health claims” (claims 
that characterize the relationship between a food or food ingredient and a disease or health condition) and other claims that 
impermissibly suggest therapeutic benefits for certain foods or food components. Such FDA enforcement with respect to 
such  promotional  practices  could  result  in  costly  product  changes,  potential  private  litigation,  bad  publicity  and  loss  of 
consumer goodwill. 

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We are also subject to laws and regulations more generally applicable to retailers, including labor and employment, 
taxation,  zoning  and  land  use.  In  addition,  changes  in  federal  and  state  minimum  wage  laws  and  other  laws  relating  to 
employee benefits could cause us to incur additional wage and benefits costs, which could hurt our profitability. 

We cannot predict the nature of future laws, regulations, interpretations or applications, or determine what effect 
either additional government regulations or administrative orders, when and if promulgated, or disparate federal, state and 
local regulatory schemes could have on our business in the future. They could, however, require the reformulation of certain 
products  to  meet  new  standards,  the  recall  or  discontinuance  of  certain  products  not  able  to  be  reformulated,  additional 
recordkeeping, expanded documentation of the properties of certain products, expanded or different labeling and scientific 
substantiation. Any or all of such requirements could have an adverse effect on our operating results. 

We may experience product recalls, withdrawals or seizures which could reduce our sales and adversely affect 

our results of operations. 

We may be subject to product recalls, withdrawals or seizures if any of the products we sell is believed to cause 
injury or illness or if we are alleged to have violated governmental regulations in the labeling, promotion, sale or distribution 
of  those  products.  A  significant  recall,  withdrawal  or  seizure  of  any  of  the  products  we  sell  may  require  significant 
management  attention,  could  result  in  substantial  and  unexpected  costs  and  may  adversely  affect  our  business,  financial 
condition or results of operations. Furthermore, a recall, withdrawal or seizure of any of the products we sell may adversely 
affect  consumer  confidence  in  our  brands  and  thus  decrease  consumer  demand  for  the  products  we  sell.  We  rely  on  our 
suppliers to ensure that the products they manufacture and sell to us comply with all applicable regulatory and legislative 
requirements.  In  general,  we  seek  representation  and  warranties,  indemnification  and/or  insurance  from  our  suppliers. 
However, even with adequate insurance and indemnification, any claims of non-compliance could significantly damage our 
reputation  and  consumer  confidence  in  the  products  we  sell.  In  addition,  the  failure  of  those  products  to  comply  with 
applicable regulatory and legislative requirements could prevent us from marketing the products or require us to recall or 
remove such products from the market, which in certain cases could materially and adversely affect our business, financial 
condition and results of operations.  

The  activities  of  our  Nutritional  Health  Coaches  and  our  nutrition  education  services  may  be  impacted  by 

government regulation or an inability to secure adequate liability insurance. 

Some of the activities of our NHCs, who, among other duties, provide nutrition oriented educational services to our 
customers, may be subject to state and federal regulation, and oversight by professional organizations. In the past, the FDA 
has expressed concerns regarding summarized health and nutrition-related information that: (i) does not, in the FDA’s view, 
accurately present such information (ii) diverts a consumer’s attention and focus from FDA-required nutrition labeling and 
information; or (iii) impermissibly promotes drug-type disease-related benefits. Although we provide training to our NHCs 
on  relevant  regulatory  requirements,  we  cannot  control  the  actions  of  such  individuals,  and  our  NHCs  may  not  act  in 
accordance with such regulations. If our NHCs or other employees do not act in accordance with regulatory requirements, 
we may become subject to penalties which could have a material adverse effect on our business. We believe we are currently 
in compliance with relevant regulatory requirements, and we maintain professional liability insurance on behalf of our NHCs 
in order to mitigate risks associated with our NHCs’ nutrition oriented educational activities. However, we cannot predict the 
nature of future government regulation and oversight, including the potential impact of any such regulation on the services 
currently  provided  by  our  NHCs.  Furthermore,  the  availability  of  professional  liability  insurance  or  the  scope  of  such 
coverage may change, or our insurance coverage may prove inadequate, which may adversely impact the ability of our NHCs 
to provide some services to our customers. The occurrence of any such developments could negatively impact the perception 
of our brand, our sales and our ability to attract new customers. 

Our  future  business,  results  of  operations  and  financial  condition  may  be  adversely  affected  by  reduced 

availability of certified organic products or products that meet our other internal standards. 

Our ability to ensure a continuing supply of products and ingredients at competitive prices that satisfy our minimum 
standards depends on many factors beyond our control, such as the number and size of farms that grow organic crops, operate 
pasture-based dairies, maintain free-range laying hens and undertake to raise livestock without the use of growth hormones, 
antibiotics, and concentrated confinement feeding; the vagaries of these farming businesses; and our ability to accurately 
forecast our sourcing requirements. The organic ingredients used in many of the products we sell are vulnerable to adverse 
weather conditions and natural disasters, such as floods, droughts, frosts, earthquakes, hurricanes and pestilences. Adverse 
weather conditions and natural disasters can lower herd, flock and crop yields and reduce size and quality, which in turn 
could reduce the available supply of, or increase the price of, organic ingredients. Certain products we purchase from our 

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suppliers include organic ingredients sourced offshore, and the availability of such ingredients may be affected by events in 
other countries.  

For our organic produce suppliers, there is some concern that implementation of FSMA may impact the ability of 
produce  growers  to  farm  organically.  In  the  final  Produce  Safety  Regulation,  the  FDA  stated  that  it  would  exercise 
enforcement discretion against farmers complying with NOP standards for the application of biological soil amendments, a 
significant source of fertility input for organic production. But at the same time, the FDA stated that the NOP standard is not 
a food safety standard and that it would study and set a science based minimum standard at a later date and may promulgate 
a standard for the application of biological soil amendments that limits the ability of organic growers to use these inputs. The 
increased  regulation  and  cost  of  growing  produce  due  to  the  Produce  Safety  Regulation  may  impact  organic  produce 
suppliers. 

In addition, we and our suppliers compete with other food producers in the procurement of products that satisfy our 
minimum standards for organic produce, dairy products, eggs, and meat, which are often less plentiful in the open market 
than conventional ingredients and products. This competition may increase in the future if consumer demand increases for 
organic produce, pasture-raised dairy products, free-range eggs and naturally raised meat. If supplies of these products are 
reduced, or  there  is  greater demand  for such  ingredients and  products  from  us  and others,  we  may  not be  able  to obtain 
sufficient  supply  on  favorable  terms,  or  at  all,  which  could  impact  our  ability  to  supply  products  to  our  stores  and  may 
adversely affect our business, results of operations and financial condition. 

The  certified  organic  products  we  sell  must  be  produced  in  compliance  with  government  regulations  and  must 
comply with the requirements of USDA accredited certifiers in order to be labeled as such. Certain products we sell in our 
stores can lose their “organic” certification if their operation does not comply with the applicable standards and required 
practices of the USDA National Organic Program. The loss of any certifications could reduce the availability of organic 
products that we can sell in our stores and harm our business. 

Disruptions affecting our significant suppliers, or our relationships with such suppliers, could negatively affect 

our business. 

UNFI is our single largest third-party supplier, accounting for approximately 62.3% of our total purchases in fiscal 
year 2017. In fiscal year 2016, we extended our long-term relationship with UNFI as our primary supplier of dry grocery and 
frozen food products through May 31, 2021. If our distribution agreement with UNFI were terminated or not renewed, we 
may  be  unable  to  establish  alternative  distribution  channels  on  reasonable  terms  or  at  all.  Due  to  this  concentration  of 
purchases from a single third-party supplier, the cancellation or non-renewal of our distribution agreement with UNFI, or the 
disruption, delay or inability of UNFI to deliver product to our stores, could materially and adversely affect our business, 
financial condition and results of operations. In addition, if UNFI or any of our other suppliers fail to comply with food safety, 
labeling or other laws and regulations, or face allegations of non-compliance, that supplier’s operations may be disrupted, 
which in turn could have a material adverse effect on our business, financial condition and results of operations. 

Certain of our vendors use overseas sourcing to varying degrees to manufacture some or all of their products. Any 
event  causing  a  sudden  disruption  of  manufacturing  or  imports  from  such  foreign  countries,  including  the  imposition  of 
additional import restrictions, unanticipated political changes, increased customs duties, labor disputes, health epidemics, 
adverse weather conditions, crop failure, acts of war or terrorism, legal or economic restrictions on overseas suppliers’ ability 
to produce and deliver products, and natural disasters, could increase our costs and materially harm our business, financial 
condition and results of operations. Our business is also subject to a variety of other risks generally associated with indirectly 
sourcing goods from abroad, such as political instability, disruption of imports by labor disputes, currency fluctuations and 
local business practices. In addition, requirements imposed by the FSMA compel importers to verify that food products and 
ingredients produced by a foreign supplier comply with all applicable legal and regulatory requirements enforced by the 
FDA, which could result in certain products being deemed inadequate for import. In addition, the Department of Homeland 
Security may at times prevent the importation or customs clearance of certain products and ingredients for reasons unrelated 
to food safety. 

If  the  United  States  were  to  withdraw  from  or  materially  modify  the  North  American  Free  Trade  Agreement 
(NAFTA) or certain other international trade agreements, or if tariffs on the foreign-sourced goods that we sell were to 
increase, or if a border adjustment tax were enacted, our business, financial condition and results of operations could be 
materially adversely affected. 

Certain of the produce and other products that we sell at our stores are purchased, or contain ingredients sourced, 
from suppliers in Mexico, Canada and other foreign countries. President Donald Trump has expressed antipathy towards 
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certain  existing  international  trade  agreements,  including  NAFTA,  and  made  comments  suggesting  that  he  supports 
significantly increasing tariffs on goods imported into the United States. As of the date of this Form 10-K, it remains unclear 
what actions, if any, President Trump will take with respect to NAFTA, other international trade agreements and tariffs on 
goods imported into the United States. If the United States were to withdraw from or materially modify NAFTA or other 
international trade agreements to which it is a party, or if tariffs were raised on the foreign-sourced goods that we sell, such 
goods may no longer be available at a commercially attractive price or at all, which in turn could have a material adverse 
effect on our business, financial condition and results of operations. 

In addition, President Trump and some members of Congress have expressed support for or interest in the enactment 
of a “border adjustment” tax, pursuant to which companies would not be allowed to deduct the cost of imports from their 
revenue to determine their taxable income. As of the date of this Form 10-K, it remains unclear whether a border adjustment 
tax will be formally proposed or enacted. The enactment of a border adjustment tax could have the net effect of increasing 
the cost of the foreign-sourced goods that we sell and make it more difficult for us to sell such goods at a commercially 
attractive price or at all, which in turn could have a material adverse effect on our business, financial condition and results of 
operations.  

The current geographic concentration of our stores creates exposure to local economies, regional downturns, 

severe weather and other catastrophic occurrences. 

As of September 30, 2017, we had primary store concentration in Colorado and Texas, operating 37 stores and 21 
stores in those states, respectively. As a result, our business is currently more susceptible to regional conditions than the 
operations of more geographically diversified competitors, and we are vulnerable to economic downturns in those regions. 
Any unforeseen events or circumstances that negatively affect these areas could materially adversely affect our revenues and 
profitability.  These  factors  include,  among  other  things,  changes  in  demographics,  population,  competition,  consumer 
preferences, wage increases, new or revised laws or regulations, fires, floods or other natural disasters in these regions. Such 
conditions may result in reduced customer traffic and spending in our stores, physical damage to our stores, loss of inventory, 
closure of one or more of our stores, inadequate work force in our markets, temporary disruption in the supply of products, 
delays in the delivery of goods to our stores and a reduction in the availability of products in our stores. Any of these factors 
may disrupt our business and materially adversely affect our business, financial condition and results of operations. 

If we fail to maintain our reputation and the value of our brand, our sales may decline. 

We believe our continued success depends on our ability to maintain and grow the value of the Natural Grocers by 
Vitamin Cottage brand. Maintaining, promoting and positioning our brand and reputation will depend largely on the success 
of our marketing and merchandising efforts and our ability to provide a consistent, high quality customer experience. Brand 
value is based in large part on perceptions of subjective qualities, and even isolated incidents can erode trust and confidence, 
particularly if they result in adverse publicity, governmental investigations or litigation. Our brand could be adversely affected 
if we fail to achieve these objectives, or if our public image or reputation were to be tarnished by negative publicity. Sources 
of negative publicity  may  include,  among others,  social media  posts,  investment  or  financial  community  posts,  concerns 
regarding the safety of natural and organic products or dietary supplements and poor reviews of our stores, products, customer 
service and employment environment. 

Consumers or regulatory agencies may challenge certain claims made regarding the products we sell. 

Our reputation could also suffer from real or perceived issues involving the labeling or marketing of the products 
we sell. Products that we sell may carry claims as to their origin, ingredients, efficacy or health benefits, including, by way 
of example, the use of the term “natural.” Although the FDA and USDA each has issued statements regarding the appropriate 
use of the word “natural,” there is no single, United States government regulated definition of the term “natural” for use in 
the  food  industry.  The  resulting  uncertainty  has  led  to  consumer  confusion,  distrust  and  legal  challenges.  Plaintiffs  have 
commenced legal actions against a number of food companies that market “natural” products, asserting false, misleading and 
deceptive  advertising  and  labeling  claims,  including  claims  related  to  genetically  modified  ingredients.  In  limited 
circumstances, the FDA has taken regulatory action against products labeled “natural” but that nonetheless contain synthetic 
ingredients or components. Should we become subject to similar claims, consumers may avoid purchasing products from us 
or  seek  alternatives,  even  if  the  basis  for  the  claim  is  unfounded.  Adverse  publicity  about  these  matters  may  discourage 
consumers from buying the products we sell. The cost of defending against any such claims could be significant. Any loss of 
confidence on the part of consumers in the truthfulness of our labeling or ingredient claims could be difficult and costly to 
overcome and may significantly reduce our brand value. Any of these events could adversely affect our reputation and brand 
and  decrease  our  sales,  which  could  have  a  material  adverse  effect  on  our  business,  financial  condition  and  results  of 
operations. 

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Perishable food product losses could materially impact our results of operations. 

Our  stores  offer  a  significant  number  of  perishable  products.  Our  offering  of  perishable  products  may  result  in 
significant  product  inventory  losses  in  the  event  of  extended  power  or  other  utility  outages,  natural  disasters  or  other 
catastrophic occurrences. 

The decision by certain of our suppliers to distribute their specialty products through other retail distribution 

channels could negatively impact our revenue from the sale of such products. 

Some  of  the  specialty  retail  products  that  we  sell  in  our  stores  are  not  generally  available  through  other  retail 
distribution channels such as drug stores, conventional grocery stores or mass merchandisers. In the future, our suppliers 
could decide to distribute such products through other retail distribution channels, allowing more of our competitors to offer 
these products to our core customers, which could negatively impact our revenues. 

Our ability to operate our business effectively could be impaired if we fail to retain or attract key personnel or 

are unable to attract, train and retain qualified employees. 

Our business requires disciplined execution at all levels of our organization. This execution requires an experienced 
and talented management team. The loss of any member of our senior management team, particularly Kemper Isely or Zephyr 
Isely, our Co-Presidents since 1998, or Heather Isely or Elizabeth Isely, our Executive Vice Presidents since 1998, could 
have a material adverse effect on our ability to operate our business, financial condition and results of operations, unless, and 
until, we are able to find a qualified replacement. Furthermore, our ability to manage our new store growth will require us to 
attract, motivate and retain qualified managers, NHCs and store employees who understand and appreciate our culture and 
are able to represent our brand effectively in our stores. Competition for such personnel is intense, and we may be unable to 
attract, assimilate and retain the personnel required to grow and operate our business profitably. Our ability to meet our labor 
needs, while controlling wage and labor-related costs, is subject to numerous external factors, including the availability of a 
sufficient number of qualified persons in the work force in the markets in which we are located, unemployment levels within 
those markets, prevailing wage rates, changing demographics, health and other insurance costs and changes in employment 
legislation. If we are unable to offer competitive wages, it may be more difficult for us identify, hire and retain qualified 
personnel or the quality of our workforce could decline, causing customer service to suffer.  

Any significant interruption in the operations of our bulk food repackaging facility and distribution center or 

our supply chain network could disrupt our ability to deliver our merchandise in a timely manner. 

We repackage and distribute some of the products we sell through our bulk food repackaging facility and distribution 
center in Golden, Colorado. Any significant interruption in the operation of our bulk food repackaging and distribution center 
infrastructure,  such  as  disruptions  due  to  fire,  severe  weather  or  other  catastrophic  events,  power  outages,  labor 
disagreements, or shipping problems, could adversely impact our ability to receive and process orders, and distribute products 
to our stores. Such interruptions could result in lost sales, cancelled sales and a loss of customer loyalty to our brand. While 
we maintain business interruption and property insurance, if the operation of our distribution facility were interrupted for any 
reason  causing  delays  in  shipment  of  merchandise  to  our  stores,  our  insurance  may  not  be  sufficient  to  cover  losses  we 
experience. This could have a material adverse effect on our business, financial condition and results of operations. 

In addition, unexpected, prolonged delays in deliveries from vendors that ship directly to our stores or increases in 
transportation  costs  (including  as  a  result  of  increased  fuel  costs)  could  have  a  material  adverse  effect  on  our  business, 
financial condition and results of operations. Further, labor shortages or work stoppages in the transportation industry, long-
term disruptions to the national and international transportation infrastructure, reductions in capacity and industry-specific 
regulations such as hours-of-service rules that lead to delays or interruptions of deliveries could adversely affect our business, 
financial condition and results of operations. 

A widespread health epidemic could materially impact our business. 

Our business could be severely impacted by a widespread regional, national or global health epidemic. A widespread 
health epidemic may cause customers to avoid public gathering places such as our stores or otherwise change their shopping 
behaviors. Additionally, a widespread health epidemic could adversely impact our business by disrupting production and 
delivery of products to our stores and by impacting our ability to appropriately staff our stores. 

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Higher wage and benefit costs could adversely affect our business.  

Changes in federal and state minimum wage laws and other laws relating to employee benefits, including the Patient 
Protection and Affordable Care Act, could cause us to incur additional wage and benefits costs. Increased labor costs brought 
about by changes in minimum wage laws, other regulations or prevailing market conditions could increase our expenses, 
which could have an adverse impact on our profitability, or decrease the number of employees we are able to employ, which 
could decrease customer service levels and therefore adversely impact sales.  

Union activity at third-party transportation companies or labor organizing activities among our employees 

could disrupt our operations and harm our business. 

Independent third-party transportation companies deliver the majority of our merchandise to our stores and to our 
customers.  Some  of  these  third  parties  employ  personnel  represented  by  labor  unions.  Disruptions  in  the  delivery  of 
merchandise or work stoppages by employees of these third parties could delay the timely receipt of merchandise, which 
could result in reduced sales, a loss of loyalty to our stores and excess inventory.  

While all of our employees are currently non-union, our employees may attempt to organize and join a union. In 
late  fiscal  year  2015  and  early  fiscal  year  2016,  the  United  Food  and  Commercial  Workers  Union  (UFCW)  sought 
unsuccessfully to organize workers at one of our stores in Idaho. In fiscal year 2017, the UFCW sought unsuccessfully to 
organize workers at one of our stores in in Washington State.  

We could face union organizing activities at other locations. The unionization of all or a portion of our workforce 
could result in work slowdowns, could increase our overall costs and reduce the efficiency of our operations at the affected 
locations, could adversely affect our flexibility to run our business competitively, and could otherwise have a material adverse 
effect on our business, financial condition and results of operations.  

Future events could result in impairment of long-lived assets, which may result in charges that adversely affect 

our results of operations and capitalization. 

Long-lived  assets  are  evaluated  for  impairment  whenever  events  or  changes  in  circumstances  indicate  that  the 
carrying amount of an asset may not be recoverable. Our impairment evaluations require use of financial estimates of future 
cash  flows.  Application  of  alternative  assumptions  could  produce  significantly  different  results.  We  may  be  required  to 
recognize impairments of long-lived assets based on future economic factors such as unfavorable changes in estimated future 
undiscounted cash flows of an asset group. 

We have significant lease obligations, which may adversely affect our liquidity and require us to raise additional 

capital or continue paying rent for store locations that we no longer operate. 

We lease our stores, administrative facility and bulk food repackaging facility and distribution center. Our significant 
level of fixed lease obligations requires us to use a portion of cash generated by our operations to satisfy these obligations, 
which could create liquidity problems and require us to raise additional capital through debt or equity financings, which may 
not be available on terms satisfactory to us or at all. We require substantial cash flows from operations to make payments 
under our leases, all of which provide for periodic increases in rent. If we are unable to make the required payments under 
the leases, the owners of the relevant locations may, among other things, repossess those assets, which could adversely affect 
our ability to conduct our operations. Further, the termination of a lease due to the non-payment of rent under such lease 
would trigger an event of default under our credit facility if such termination could reasonably be expected to have a material 
adverse effect on our business or our ability to meet our obligations thereunder. 

In addition, our lease costs could increase because of changes in the real estate markets and supply or demand for 
real estate sites. We generally cannot cancel our leases, so if we decide to close or relocate a location, we may nonetheless 
be committed to perform our obligations under the applicable lease including paying the base rent for the remaining lease 
term. As each lease expires, we may fail to negotiate renewals, either on commercially acceptable terms or any terms at all, 
and may not be able to find replacement locations that will provide for the same success as current store locations. Of the 
current leases for our stores, four expire in fiscal year 2018 (with respect to which two stores were relocated prior to the filing 
of this Form 10-K and one lease has been signed for a future store relocation), seven expire in fiscal year 2019, six expire in 
fiscal year 2020, 10 expire in fiscal year 2021 and the remainder expire between fiscal years 2022 and 2062.   

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Any material disruption to or failure of our information systems could negatively impact our operations.  

We  are  increasingly  dependent  on  a  variety  of  information  systems  to  effectively  manage  the  operations  of  our 
growing store base, including for point-of-sale processing in our stores, supply chain, financial reporting, human resources 
and various other processes and transactions. Our information systems  are subject to damage or interruption from power 
outages, computer and telecommunications failures, computer viruses, security breaches, catastrophic events and usage errors 
by our team members. If our information systems are breached, disrupted, damaged or fail to perform as designed, we may 
have to make significant investments to repair or replace them, suffer interruptions in our operations and face costly litigation. 
In addition, our failure to successfully address these risks could damage our reputation with our customers. Additionally, 
changes in technology could cause our information systems to become obsolete, as a result of which it may be necessary to 
incur additional costs to upgrade such systems. If our information systems prove inadequate to handle our growth, we could 
lose customers, which could have a material adverse effect on our business, financial condition and results of operations. We 
are also vulnerable to certain risks and uncertainties associated with our website, including changes in required technology 
interfaces, website downtime and other technical failures and consumer privacy concerns.  

Various third parties, such as our suppliers and payment processors, also rely heavily on information technology 
systems, and any failure of these third-party systems could also cause loss of sales, transactional or other data and significant 
interruptions  to  our  business.  Any  material  interruption  in  the  information  technology  systems  we  rely  on  could  have  a 
material adverse effect on our business, operating results and financial condition. 

Failure  to  protect  our  information  systems  against  cyber-attacks  or  information  security  breaches,  including 
failure to protect the integrity and security of individually identifiable data of our customers and employees, could expose 
us to litigation, damage our reputation and have a material adverse effect on our business.  

We rely on computer systems and information technology to conduct our business, including to securely transmit 
data associated with cashless payments. These systems are inherently vulnerable to disruption or failure, as well as internal 
and external security breaches, denial of service attacks and other disruptive problems caused by hackers.  

In addition, we receive and maintain certain personal information about our customers and employees. The use of 
this information by us is regulated by applicable law. Privacy and information security laws and regulations change, and 
compliance  with  updates  may  result  in  cost  increases  due  to  necessary  systems  changes  and  the  development  of  new 
administrative processes.  

If our security and information systems are compromised or our employees fail to comply with applicable laws and 
regulations and personal or other confidential information is obtained by unauthorized persons or used inappropriately, it 
could interrupt our business, resulting in a slowdown of our normal business activities or limitations on our ability to process 
credit card transactions, and could adversely affect our reputation, ability to compete in the food retail marketplace, financial 
condition and results of operations. Additionally, a data security breach could subject us to litigation, customer demands for 
indemnification for third party claims and/or the imposition of penalties, fines or other assessments. In such event, our liability 
could  exceed  our  insurance  coverage  or  our  ability  to  pay.  In  addition,  a  security  breach  could  require  that  we  expend 
significant amounts to remediate the breach, including changes in our information security systems.  

We were affected by a data security incident during fiscal year 2015. Since that incident, we have implemented 
numerous  additional  security  protocols  in  order  to  further  enhance  security.  During  fiscal  year  2017,  we  completed  the 
installation of EMV, or chip and PIN, point-of-sale terminals at all our stores. However, there can be no assurance that data 
security breaches will not occur in the future, or that any such data security breach will be detected in a timely manner. 

Claims  under  our  self-insurance  program  may  differ  from  our  estimates,  which  could  negatively  impact  our 

results of operations. 

We currently maintain insurance customary for businesses of our size and type using a combination of insurance 
and  self-insurance  plans  to  provide  for  the  potential  liabilities  for  workers’  compensation,  general  liability,  professional 
liability, property insurance, director and officers’ liability insurance, vehicle liability and employee health-care benefits. 
There are types of losses we may incur that cannot be insured against or that we believe are not economically reasonable to 
insure. Such losses could have a material  adverse effect on our business and results of operations. In addition, liabilities 
associated  with  the  risks  that  are  retained  by  us  are  estimated,  in  part,  by  considering  historical  claims  experience, 
demographic factors, severity factors and other actuarial assumptions. Our results could be materially impacted by claims 
and other expenses related to such plans if future occurrences and claims differ from these assumptions and historical trends. 

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If we are unable to protect our intellectual property rights, our ability to compete and the value of our brand 

could be harmed. 

We  believe  that  our  trademarks  or  service  marks,  trade  dress,  copyrights,  trade  secrets,  know-how  and  similar 
intellectual property are important to our success. In particular, we believe that the Natural Grocers by Vitamin Cottage name 
is important to our business, as well as to the implementation of our growth strategy. Our principal intellectual property rights 
include registered marks on Vitamin Cottage, Health Hotline, Natural Grocers by Vitamin Cottage, Vitamin Cottage Natural 
Grocers, EDAP - Every Day Affordable Price, {N}power, Organic Headquarters, Organic Month Headquarters and These 
Came First, common law intellectual property rights in certain other marks used in our business, copyrights of our website 
content, rights to our domain names, including www.naturalgrocers.com and www.vitamincottage.com, and trade secrets and 
know-how with respect to our product sourcing, sales and marketing and other aspects of our business. As such, we rely on 
trademark or service mark and copyright law, trade secret protection and confidentiality agreements with our employees and 
certain of our consultants, suppliers and others to protect our proprietary rights. If we are unable to defend or protect or 
preserve the value of our trademarks or service marks, copyrights, trade secrets or other proprietary rights for any reason, our 
brand and reputation could be impaired and we could lose customers. 

Although  several  of our brand names  are  registered  in  the  United  States,  we  may  not be  successful  in  asserting 
trademark or service mark or trade name protection and the costs required to protect our trademarks or service marks and 
trade  names  may  be  substantial.  In  addition,  the  relationship  between  regulations  governing  domain  names  and  laws 
protecting trademarks or service marks and similar proprietary rights is unclear. Therefore, we may be unable to prevent third 
parties from acquiring domain names that are similar to, infringe upon or otherwise decrease the value of our trademarks or 
service marks and other proprietary rights. Additionally, other parties may infringe on our intellectual property rights and 
may thereby dilute our brand in the marketplace. Third parties could also bring additional intellectual property infringement 
suits against us from time to time to challenge our intellectual property rights. Any such infringement of our intellectual 
property rights by others, or claims by third parties against us, could likely result in a commitment of our time and resources 
to protect these rights through litigation or otherwise. If we were to receive an adverse judgment in such a matter, we could 
suffer further dilution of our trademarks or service marks and other rights, which could harm our ability to compete as well 
as our business prospects, financial condition and results of operations. 

The  products  we  sell  could  suffer  from  real  or  perceived  quality  or  food  safety  concerns  and  may  cause 
unexpected side effects, illness, injury or death that could result in their discontinuance or expose us to lawsuits, any of 
which could result in unexpected costs and damage to our reputation. 

We could be materially, adversely affected if consumers lose confidence in the safety and quality of products we 
sell. There is substantial governmental scrutiny of and public awareness regarding food and dietary supplement safety. We 
believe  that  many  customers  hold  us  to  a  higher  quality  standard  than  other  retailers.  Many  of  the  products  we  sell  are 
vitamins, herbs and other ingredients that are classified as foods or dietary supplements and are not subject to pre-market 
regulatory  approval  in  the  United  States.  The  products  we  sell  could  contain  contaminated  substances,  and  some  of  the 
products we sell contain ingredients that do not have long histories of human consumption. Previously unknown adverse 
reactions resulting from human consumption of these ingredients could occur. Unexpected side effects, illness, injury or death 
caused by the products we sell could result in the discontinuance of sales of the products we sell or prevent us from achieving 
market acceptance of the affected products. Such side effects, illnesses, injuries and death could also expose us to product 
liability or negligence lawsuits. Any claims brought against us may exceed our existing or future insurance policy coverage 
or limits. Any judgment against us that is in excess of our policy limits would have to be paid from our cash reserves, which 
would reduce our capital resources. Further, we may not have sufficient capital resources to pay a judgment in which case 
our creditors could levy against our assets. The real or perceived sale of contaminated or harmful products could result in 
government enforcement action, private litigation and product recalls. Such an occurrence could also cause negative publicity 
regarding  our  company,  brand  or  products,  including  negative  publicity  in  social  media.  The  real  or  perceived  sale  of 
contaminated or harmful products could therefore harm our reputation and net sales, have a material adverse effect on our 
business, financial condition and results of operations, or result in our insolvency. 

Increases in the cost of raw materials could hurt our sales and profitability. 

Costs  of  the  raw  agricultural  commodities  used  in  our  private  label  products,  including  our  bulk  repackaged 
products, could increase. Such commodities are generally subject to availability constraints and price volatility caused by 
weather, supply conditions, government regulations, energy prices, price inflation and general economic conditions and other 
unpredictable factors. An increase in the demand for or a reduced supply of raw agricultural commodities could cause our 
vendors to seek price increases from us, which could cause the retail price we charge for certain products to increase, in turn 
decreasing our sales of such products. Supply shortages may cause certain items to be unavailable, which could negatively 
27 

  
  
 
  
  
  
affect our sales. Our profitability may be adversely impacted as a result of such developments through reduced gross margins 
or a decline in the number and average size of customer transactions. The cost of construction materials we use to build and 
remodel our stores is also subject to significant price volatility based on market and economic conditions. Higher construction 
material prices could increase the capital expenditures needed to construct a new store or remodel an existing store and, as a 
result, could increase the rent payable by the Company under its leases. 

Deflation could adversely affect our business. 

In addition to inflation, our business could be affected by deflationary pressures. Decreases in food and commodity 
prices could negatively impact sales growth, operating margins and earnings if our competitors react by lowering their retail 
pricing. As a result, our operating results and financial condition could be materially adversely affected. 

Energy costs are a significant component of our operating expenses and increasing energy costs, unless offset by 

more efficient usage or other operational responses, may impact our profitability. 

We utilize natural gas, water, sewer and electricity in our stores and use gasoline and diesel in our trucks that deliver 
products to our stores. Increases in energy costs, whether driven by increased demand, decreased or disrupted supply or an 
anticipation of any such events will increase the costs of operating our stores. Our shipping costs have also increased due to 
fuel and freight prices, and these costs may continue to increase. We may not be able to recover these rising costs through 
increased prices charged to our customers, and any increased prices may exacerbate the risk of customers choosing lower-
cost alternatives. In addition, if we are unsuccessful in attempts to protect against these increases in energy costs through 
long-term  energy  contracts,  improved  energy  procurement,  improved  efficiency  and other  operational  improvements,  the 
overall costs of operating our stores will increase which could impact our profitability, financial condition and results of 
operations. 

Increases in certain costs affecting our marketing, advertising and promotions may adversely impact our ability 

to advertise effectively and reduce our profitability. 

Postage,  paper  and  printing  costs  affect  the  cost  of  our  promotional  mailings.  Previous  changes  in  postal  rates 
increased the cost of our Health Hotline mailings and previous increases in paper and printing costs increased the cost of 
producing  our  Health  Hotline  newspaper  inserts.  In  response  to  any  future  increase  in  mailing  costs,  we  may  consider 
reducing  the number  and  size  of  certain  promotional  pieces.  In  addition,  we  rely on  discounts from  the  basic  postal  rate 
structure, such as discounts for bulk mailings and sorting by zip code and carrier routes. We are not party to any long-term 
contracts for the supply of paper.  

We are also affected by increases in billboard costs and the cost of producing and broadcasting our television, radio, 
internet and social media advertising. Previous changes in broadcast rates resulted in an increase in the cost of our television 
commercials. In response to any future increase in broadcast costs, we may consider reducing the frequency, placement and 
length of certain promotional pieces. We are not party to any long-term contracts for broadcast time. Future increases in costs 
affecting  our  marketing,  advertising  and  promotions  could  adversely  impact  our  ability  to  advertise  effectively  and  our 
profitability. 

Legal proceedings could adversely affect our business, financial condition and results of operations. 

Our operations, which are characterized by transactions involving a high volume of customer traffic and a wide 
variety  of  product  selections,  carry  a  higher  exposure  to  consumer  litigation  risk  when  compared  to  the  operations  of 
companies operating in certain other industries. Consequently, we have been, are, and may in the future become a party to 
individual personal injury, product liability and other legal actions in the ordinary course of our business. While these actions 
are generally routine in nature, incidental to the operation of our business and immaterial in scope, the outcome of litigation 
is difficult to assess or quantify. Additionally, we could be exposed to industry-wide or class-action claims arising from the 
products we carry or industry-specific business practices. Further, we have been, are and may in the future become subject 
to claims for discrimination, harassment, wages and hours and other federal or state employment matters. While we maintain 
insurance, such coverage may not be adequate or may not cover a specific legal claim. Moreover, the cost to defend against 
litigation may be significant. As a result, litigation could have a material adverse effect on our business, financial position 
and results of operations. 

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Our credit facility could limit our operational flexibility.  

We  are  party  to  a  $50.0  million  credit  facility  (our  Credit  Facility).  Our  Credit  Facility  is  secured  by  a  lien  on 
substantially all of our assets and contains usual and customary restrictive covenants relating to our management and the 
operation of our business. These covenants, among other things, restrict our ability to incur additional indebtedness, grant 
liens, engage in certain merger, consolidation or asset sale transactions, make certain investments, make loans, advances, 
guarantees  or acquisitions,  engage  in  certain  transactions with  affiliates  or  permit  certain  sale  and  leaseback  transactions 
without lender consent. We are also required to maintain certain financial measurements under our Credit Facility, including 
a consolidated leverage ratio. These covenants could restrict our operational flexibility, including our ability to open stores, 
and any failure to comply with these covenants or our payment obligations could limit our ability to borrow under our Credit 
Facility and, in certain circumstances, may allow the lender thereunder to require repayment.  

We may be unable to generate sufficient cash flow to satisfy our debt service obligations, which could adversely 

impact our business. 

As of September 30, 2017, we had outstanding indebtedness of $28.4 million under our Credit Facility. We may 
incur additional indebtedness in the future, including borrowings under our Credit Facility. Satisfying our debt repayment 
obligations may require us to divert funds identified for other purposes and could impair our liquidity position. Our inability 
to generate sufficient cash flow to satisfy our debt service obligations could have important consequences, including: 

reducing our ability to execute our growth strategy and open new stores; 
impacting our ability to continue to execute our operational strategies in existing stores; 
impairing our liquidity position; 
impacting our ability to obtain merchandise from our vendors; 
requiring us to delay capital expenditures and divert funds intended for other purposes; 
increasing our vulnerability to competitive and general economic conditions; 

● 
● 
● 
● 
● 
● 
●  placing us at a competitive disadvantage compared to our competitors that have less debt; 
● 

limiting our flexibility in planning for, or reacting to, changes in our business and the industry in which we
operate; and 
adversely affecting our ability to borrow additional funds. 

● 

If we cannot generate sufficient cash flow from operations to service our debt, we may need to refinance our debt, 
dispose of assets or issue equity to obtain necessary funds. We do not know whether we will be able to take any of such 
actions on a timely basis, on terms satisfactory to us or at all. In addition, if we fail to comply with any of the financial 
covenants or the other restrictions contained in our Credit Facility, an event of default could occur, which may result in the 
acceleration of all amounts owing under the Credit Facility.  

Our  ability  to  obtain  necessary  funds  through  borrowing  will  depend  on  our  ability  to  generate  cash  flow  from 
operations. Our ability to generate cash is subject to general economic, financial, competitive, legislative, regulatory and 
other factors that are beyond our control. If our business does not generate sufficient cash flow from operations or if future 
borrowings  are  not  available  to  us  under  our  Credit  Facility  or  otherwise  in  amounts  sufficient  to  enable  us  to  fund  our 
liquidity needs, our business, financial condition and results of operations may be adversely affected. 

Our liquidity needs may require us to raise additional capital through debt or equity financings. 

We depend upon cash flow from our operations and borrowings from our Credit Facility to fund our business and 
execute on our growth strategy. In the absence of sufficient cash flow from operations, available cash and available borrowing 
capacity under our Credit Facility, we may be unable to meet our liquidity needs. In that event, we may be required to seek 
additional equity or debt financing in order to fund capital expenditures, to provide additional working capital for our business 
or to fund the execution of our growth strategy. In addition, changes in economic conditions, or market conditions requiring 
a shift in our business model could result in our need for additional debt or equity financing. We cannot predict the timing or 
amount of any such capital requirements. We do not know whether we will be able to take any of such actions on a timely 
basis, on terms satisfactory to us or at all. If financing is not available to us on satisfactory terms, or at all, we may be unable 
to operate or expand our business or to successfully pursue our growth strategy, and our results of operations may suffer. 
Pursuant to the New York Stock Exchange (NYSE) Listed Company Manual, in order to rely on the “controlled company” 
corporate governance exemptions, the Isely family is, or entities controlled by the Isely family are, required to retain more 
than 50% of the total voting power of our shares of common stock for the election of directors. As long as we intend to remain 
a “controlled company,” these voting requirements will constrain our ability to issue additional shares of our common stock 
in the future. 

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Our share repurchase program may adversely affect our liquidity and cause fluctuations in our stock price. 

On May 5, 2016, our Board authorized a two-year share repurchase program pursuant to which the Company may 
repurchase up to $10.0 million in shares of our common stock. We have financed, and intend to continue financing, the share 
repurchase  program  through  borrowings  under  our  Credit  Facility.  Such  borrowings  will  reduce  the  amount  of  capital 
available under the Credit Facility for other purposes, including our working capital needs, capital expenditures and funding 
the execution of our growth strategy. Repurchases under the share repurchase program may therefore adversely affect our 
liquidity, which in turn could impact our profitability, financial condition and results of operations. In addition, repurchases 
under the share repurchase program will reduce the number of shares of our common stock available for purchase and sale 
in the public market, which could affect the market price of our common stock.  

Our political advocacy activities may reduce our customer count and sales. 

We believe our ability to profitably operate our business depends, in part, upon our access to natural and organic 
products and dietary supplements. We attempt to protect our interest in this access through ongoing and proactive political 
advocacy campaigns, including participation in education programs, petitions, letter writing, phone calls, policy conferences, 
advisory boards, industry groups, public commentary and meetings with trade groups, office holders and regulators. We may 
publicly ally with and support trade groups, political candidates, government officials and regulators who support a particular 
policy we consider important to our business and in alignment with our principles regarding access to natural and organic 
products and dietary supplements. We may, from time to time, publicly oppose other trade groups, candidates, officeholders 
and  regulators  whose  point  of  view  we  believe  will  harm  our  business,  or  impede  access  to  nutritious  food  and  dietary 
supplements. In some cases, we may lose customers and sales because our political advocacy activities are perceived to be 
contrary to those customers’ points of view, political affiliations, political beliefs or voting preferences. 

Effective tax rate changes and results of examinations by taxing authorities could materially impact our results 

of operations. 

Our future effective tax rates could be adversely affected by our earnings mix being lower than historical results in 
states where we have lower statutory rates and higher than historical results in states where we have higher statutory rates, 
by changes in the valuation of our deferred tax assets and liabilities or by changes in tax laws or interpretations thereof. In 
addition, we are subject to periodic audits and examinations by the Internal Revenue Service (IRS) and other state and local 
taxing authorities. Our results could be materially impacted by the determinations and expenses related to proceedings by the 
IRS and other state and local taxing authorities. 

Failure to maintain effective internal control over financial reporting could lead to material misstatements in 
our financial statements, in which case investors may lose confidence in the accuracy and completeness of our financial 
reports and the market price of our common stock may decline. 

As a public company, we are required to maintain internal control over financial reporting. Pursuant to Section 404 
of the Sarbanes-Oxley Act of 2002, as amended (Sarbanes-Oxley), we are required to file a report by management on the 
effectiveness  of  our  internal  control  over  financial  reporting,  and  our  independent  registered  public  accounting  firm  is 
required to attest to the effectiveness of our internal control over financial reporting. 

If we are unable to maintain effective internal control over financial reporting, if we identify any material weaknesses 
therein, if we are unsuccessful in our efforts to remediate any such material weakness, if our management is unable to report 
that our internal control over financial reporting is effective when required, or if our independent registered public accounting 
firm is unable to express an opinion as to the effectiveness of our internal control over financial reporting when required, 
investors may lose confidence in the accuracy and completeness of our financial reports and the market price of our common 
stock could be negatively affected. In addition, we could become subject to investigations by the SEC, the NYSE or other 
regulatory authorities, which could require additional financial and management resources. 

Changes in accounting standards may materially impact reporting of our financial condition and reported results 

of operations. 

Generally accepted accounting principles and related accounting pronouncements, implementation guidelines and 
interpretations  for  many  aspects  of  our  business,  such  as  accounting  for  inventories,  useful  lives  of  long-lived  assets  for 
depreciation  and  amortization,  impairment  of  finite-lived  intangible  and  long-lived  assets,  impairment  of  goodwill  and 
intangible  assets,  lease  assumptions,  self-insurance  reserves,  income  taxes,  stock-based  compensation  assumptions  and 
mergers and acquisitions, are highly complex and involve subjective judgments. Changes in these rules or their interpretation 
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or changes in underlying estimates, assumptions or judgments could significantly change or add significant volatility to our 
reported earnings without a comparable underlying change in cash flow from operations. As a result, changes in accounting 
standards may materially impact our reported results of operations. 

Risks related to our common stock 

The market price of our common stock has been volatile and may continue to be volatile, and you may not be 

able to sell our common stock at a favorable price or at all. 

The market price of our common stock is likely to fluctuate significantly from time to time in response to a number 
of  factors,  most  of  which  we  cannot  control,  including  those  described  under  “—Risks  related  to  our  business”  and  the 
following: 

fluctuations in our quarterly comparable store sales growth; 
changes in our new store growth rate; 
competitive conditions in our industry; 

●  differences between our actual financial and operating results and those expected by investors; 
● 
● 
● 
●  general economic conditions; 
● 
● 

changes in our earnings guidance; 
a  change  in  the  recommendation  by  any  research  analyst  that  follows  our  stock  or  any  failure  to  meet  the
estimates made by research analysts; 
the level and quality of securities research analyst coverage for our common stock; 
investor perceptions of our prospects and the prospects of the grocery and dietary supplement industries; 
the performance of our key vendors; 
announcements by us, our vendors or our competitors regarding performance, strategy, significant acquisitions,
divestitures, strategic partnerships, joint ventures or capital commitments; 
introductions of new product or new pricing policies by us or our competitors; and 
failure to recruit or retain key personnel. 

● 
● 
● 
● 

● 
● 

In  addition,  extreme  price  and  volume  fluctuations  in  the  stock  markets  could  affect  the  market  price  of  equity 

securities. 

An inability to maintain or improve levels of sales growth could cause our stock price to decline. 

We may not be able to maintain or improve the levels of sales growth that we have experienced in the past. Our 
overall  sales  growth  has  fluctuated  in  the  past  and  may  fluctuate  in  the  future.  A  variety  of  factors  affect  sales  growth, 
including: 

●  our ability to execute our business strategy effectively, including successfully opening new stores that achieve

the impact of the product discounts offered by the {N}power customer loyalty program; 
internally generated competition when we open new stores in markets we already serve; 
regulatory changes; 

sales consistent with our existing stores; 
consumer preferences; 
competitive conditions in our industry; 

● 
● 
●  general economic conditions; 
● 
● 
● 
●  product pricing and availability; 
● 
● 
● 
●  our ability to source and distribute products efficiently. 

in-store merchandising-related activities; 
consumer confidence; 
initial sales performance at our new stores; and 

Many specialty retailers have been unable to sustain high levels of store sales growth during and after periods of 
substantial expansion. These factors may cause our store sales growth results to be materially lower than in prior periods, 
which could have a material adverse effect on our business, financial condition and results of operations, and could result in 
a decline in the price of our common stock. 

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Our current principal stockholders have significant influence over us, and they could delay, deter or prevent a 

change of control or other business combination or otherwise cause us to take action with which you might not agree. 

Members of the Isely family and certain persons, entities and accounts subject to a stockholders agreement relating 
to  voting  and  limitations  on  the  sale  of  shares,  own  or  control  approximately  57.4%  of  our  common  stock.  Due  to  their 
holdings of common stock, members of the Isely family are able to continue to determine the outcome of virtually all matters 
submitted to stockholders for approval, including the election of directors, an amendment of our certificate of incorporation 
(except when a class vote is required by law), any merger or consolidation requiring common stockholder approval, and a 
sale of all or substantially all of the Company’s assets. Members of the Isely family have the ability to prevent change-in-
control transactions as long as they maintain voting control of the Company. In addition, members of the Isely family and 
trusts controlled by them entered into a stockholders agreement by which they agreed to aggregate their voting power with 
regard to the election of directors. 

In addition, because these holders have the ability to elect all of our directors, they are able to control our policies 
and operations, including the appointment of management, future issuances of our common stock or other securities, the 
payments of dividends on our common stock and entering into extraordinary transactions, and their interests may not in all 
cases be aligned with your interests. 

A substantial number of shares of our common stock are eligible for sale, and their sale could adversely affect 

our stock price and could impair our ability to raise capital through the sale of equity securities. 

If certain of our stockholders sell, or the market perceives that certain of our stockholders intend to sell, in the public 
market, substantial amounts of our common stock, the market price of our common stock could decline significantly. These 
sales also might make it more difficult for us to sell equity or equity-related securities in the future at a time and price we 
deem appropriate. As of September 30, 2017, we had a total of 22,448,056 shares of common stock outstanding, of which 
8,214,285 shares of common stock were issued in the IPO and 294,231 shares had been issued in connection with the vesting 
of restricted stock units issued under the 2012 Omnibus Incentive Plan, are registered and freely tradable without restriction 
under  the  Securities  Act.  Up  to  approximately  13,300,000  additional  shares  of  common  stock  could  be  sold,  subject  to 
compliance with the requirements of the Securities Act and the stockholders agreement among members of the Isely family 
and certain persons, entities and accounts related to them. The Company believes approximately 440,000 additional restricted 
shares could be sold in exempt transactions.  The market price of our common stock could drop significantly if the holders 
of restricted stock sell them or are perceived by the market as intending to sell them. Also, in the future, we may issue shares 
of our common stock as a result of the vesting of up to 70,346 restricted stock units that were outstanding as of September 
30, 2017 or in connection with investments or acquisitions. The number of shares of our common stock issued in connection 
with an investment or acquisition could constitute a material portion of our then outstanding shares of our common stock.     

We do not anticipate paying dividends on our capital stock in the foreseeable future and capital appreciation may 

be your sole source of potential gain. 

We anticipate that we will retain our future earnings, for the foreseeable future, in order to fund our growth strategy 
and for general corporate purposes. The declaration and payment of future dividends to holders of our common stock will be 
at the discretion of our board of directors (our Board) and will depend upon many factors, including our financial condition, 
earnings, legal requirements, restrictions in our debt agreements and other factors our Board deems relevant. As a result, we 
can make no assurance that we will pay cash dividends to our stockholders in the future. Capital appreciation, if any, of our 
common stock will be your sole source of potential gain for the foreseeable future. 

If securities or industry analysts do not publish research or reports about our business, if they adversely change 
their  recommendations  regarding  our  common  stock  or  if  our  operating  results  do  not  meet  their  expectations,  our 
common stock price could decline. 

The trading market for our common stock is influenced by the research and reports that industry or securities analysts 
publish about us or our business. If one or more of these analysts cease to cover our company or fail to publish reports on us 
regularly, we may lose visibility in the financial markets, which could cause our stock price or trading volume to decline. 
Moreover, if one or more of the analysts who cover our company downgrades our common stock, or if our operating results 
do not meet their expectations, our common stock price could decline. 

32 

  
  
 
  
  
  
  
  
 
 
Anti-takeover provisions in our organizational documents and Delaware law may discourage or prevent a change 
in control, even if a sale of the Company could be beneficial to our stockholders, which could cause our stock price to 
decline and prevent attempts by our stockholders to replace or remove our current management. 

Several provisions of our certificate of incorporation and amended and restated bylaws could make it difficult for 
our stockholders to change the composition of our Board, preventing them from changing the composition of management. 
In addition, the same provisions may discourage, delay or prevent a merger or acquisition that our stockholders may consider 
favorable. 

These provisions include: 

a staggered, or classified, Board; 
authorizing our Board to issue “blank check” preferred stock without stockholder approval; 

● 
● 
●  prohibiting cumulative voting in the election of directors; 
● 
●  prohibiting stockholders from acting by written consent after the Isely family ceases to own more than 50% of

limiting the persons who may call special meetings of stockholders; 

● 

the total voting power of our shares; and 
establishing advance notice requirements for nominations for election to our Board or for proposing matters that
can be acted on by stockholders at stockholder meetings. 

These anti-takeover provisions could substantially impede the ability of our common stockholders to benefit from a 
change in control and, as a result, could materially adversely affect the market price of our common stock and your ability to 
realize any potential change-in-control premium. 

We are a “controlled company” within the meaning of the NYSE Listed Company Manual, and, as a result, rely 
on  exemptions  from  certain  corporate  governance  requirements  that  provide  protection  to  stockholders  of  other 
companies. 

The Isely family, or entities controlled by the Isely family, own more than 50% of the total voting power of our 
common shares for the election of directors, and therefore, we are considered a “controlled company” under the corporate 
governance standards set forth in the NYSE Listed Company Manual. As a “controlled company,” certain exemptions under 
NYSE  standards  free  us  from  the  obligation  to  comply  with  certain  corporate  governance  requirements  of  the  NYSE, 
including the requirements: 

● 
● 

● 

that a majority of our Board consists of “independent directors,” as defined under the rules of the NYSE; 
that our director nominees be selected, or recommended for our Board’s selection, either: (i) by a majority of 
independent directors in a vote by independent directors, pursuant to a nominations process adopted by a Board
resolution or (ii) by a nominating and governance committee composed solely of independent directors with a
written charter addressing the nominations process; and 
that the compensation of our executive officers be determined, or recommended to the Board for determination,
by  a  majority  of  independent  directors  in  a  vote  by  independent  directors,  or  a  compensation  committee
composed solely of independent directors. 

Accordingly, for so long as we are a “controlled company,” stockholders will not have the same protections afforded 

to stockholders of companies that are subject to all of the NYSE corporate governance requirements. 

Item 1B. Unresolved Staff Comments. 

None. 

33 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Item 2. Properties. 

As of September 30, 2017, we had 140 stores located in 19 states, as shown in the following chart: 

State 
Arizona  ................................................................   
Arkansas ...............................................................   
Colorado  ..............................................................   
Idaho  ...................................................................   
Iowa .....................................................................   
Kansas  .................................................................   
Minnesota .............................................................   
Missouri  ..............................................................   
Montana  ..............................................................   
Nebraska  .............................................................   
Nevada .................................................................   
New Mexico .........................................................   
North Dakota ........................................................   
Oklahoma  ............................................................   
Oregon .................................................................   
Texas  ...................................................................   
Utah  .....................................................................   
Washington  .........................................................   
Wyoming  .............................................................   

Number 
of Stores 
12 
3 
37 
4 
5 
8 
1 
4 
4 
3 
3 
5 
2 
7 
9 
21 
7 
3 
2 

During the fiscal years ended September 30, 2017 and 2016, we opened 14 and 23 new stores, respectively. We plan 
to open eight to 10 new stores in fiscal year 2018, of which one new store opened during the first quarter of fiscal year 2018 
prior to the filing of this Form 10-K. In addition, we plan to relocate three to four stores in fiscal year 2018. We have signed 
leases for an additional 12 new stores that we expect to open in fiscal years 2018 and beyond.  

Our  home  office  is  located  in  Lakewood,  Colorado.  We  occupy  our  home  office  under  a  lease  covering 
approximately 35,000 square feet that expires in 2026; this facility is co-located with one of our stores. Additionally, we lease 
a 150,000 square foot bulk food repackaging facility and distribution center located in Golden, Colorado. That facility also 
houses a training center and certain administrative support functions.  

Currently, we own buildings in which five of our stores are located; those buildings are located on land that is leased 
pursuant to a ground lease.  Lease terms typically range between 10 and 20 years, with additional renewal options. We do 
not believe that any individual store property is material to our financial condition or results of operations. Of the current 
leases for our stores, four expire in fiscal year 2018 (with respect to which two stores were relocated prior to the filing of this 
Form 10-K and one lease has been signed for a future store relocation), seven expire in fiscal year 2019, six expire in fiscal 
year 2020, ten expire in fiscal year 2021; and the remainder will expire between fiscal years 2022 and 2062. We expect that 
we will be able to renegotiate these leases or relocate these stores as necessary.  

Item 3. Legal Proceedings. 

We periodically are involved in legal proceedings, including discrimination and other employment-related claims, 
customer personal injury claims, investigations and other proceedings arising in the ordinary course of business. When the 
potential liability from a matter can be estimated and the loss is considered probable, we record the estimated loss. Due to 
uncertainties  related  to  the  resolution  of  lawsuits,  investigations  and  claims,  the  ultimate  outcome  may  differ  from  our 
estimates.  Although  we  cannot  predict  with  certainty  the  ultimate  resolution  of  any  lawsuits,  investigations  and  claims 
asserted against us, we do not believe any currently pending legal proceeding to which we are a party will have a material 
adverse effect on our business, prospects, financial condition, cash flows or results of operations. 

Item 4. Mine Safety Disclosures. 

Not applicable. 

34 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Item  5.  Market  for  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and  Issuer  Purchases  of  Equity 
Securities. 

PART II 

Market Information 

Our common stock is traded on the NYSE under the symbol “NGVC.” 

Price Range of Our Common Stock 

The following table shows the high and low sale prices per share of our common stock as quoted by the NYSE for 

the periods indicated:  

Fiscal year ended September 30, 2017 
First Quarter (October 1, 2016 – December 31, 2016) ...........................   $ 
Second Quarter (January 1, 2017 – March 31, 2017) .............................     
Third Quarter (April 1, 2017 – June 30, 2017) .......................................     
Fourth Quarter (July 1, 2017 – September 30, 2017) ..............................     

High 

Low 

12.65    $ 
13.65      
11.39      
8.81      

Fiscal year ended September 30, 2016 
First Quarter (October 1, 2015 – December 31, 2015) ...........................   $ 
Second Quarter (January 1, 2016 – March 31, 2016) .............................     
Third Quarter (April 1, 2016 – June 30, 2016) .......................................     
Fourth Quarter (July 1, 2016 – September 30, 2016) ..............................     

High 

Low 

25.85    $ 
22.43      
21.97      
14.21      

10.60   
10.20   
8.00   
5.43   

19.50   
16.59   
12.29   
10.63   

Holders of Record 

As  of  December  1,  2017,  there  were  110  holders  of  record  of  our  common  stock,  and  the  closing  price  of  our 

common stock was $7.85. 

Dividend Policy 

We anticipate that we will retain our future earnings, for the foreseeable future, in order to fund our growth strategy 
and for general corporate purposes. The declaration and payment of future dividends to holders of our common stock will be 
at  the  discretion  of  our  Board  and  will  depend  upon  many  factors,  including  our  financial  condition,  earnings,  legal 
requirements, and restrictions in our debt agreements and other factors our Board deems relevant. Additionally, our Credit 
Facility prohibits the payment of cash dividends, except that so long as no default exists or would arise as a result thereof, 
Vitamin Cottage Natural Food Markets, Inc. (the operating company) may pay cash dividends to Natural Grocers by Vitamin 
Cottage, Inc. (the holding company) for various audit, accounting, tax, securities, indemnification, reimbursement, insurance 
and other reasonable expenses incurred in the ordinary course of business, and for repurchases of shares of common stock in 
an amount not to exceed $10.0 million.  

35 

  
  
  
  
  
  
  
    
  
  
  
    
  
  
  
  
  
 
 
Performance Graph 

The graph below compares the cumulative return to holders of our common stock relative to the cumulative total 
returns of the NYSE Composite Index and the S&P Food Retail Index from September 30, 2012 to September 30, 2017. The 
graph tracks the performance of a $100 investment in our common stock and in each of the indexes from September 30, 2012 
to September 30, 2017. The stock price performance included in this graph is not necessarily indicative of future stock price 
performance. 

The preceding information under the caption Performance Graph shall be deemed to be furnished, but not filed with the SEC. 

Use of Proceeds From Registered Securities 

None. 

Unregistered Sales of Equity Securities 

None. 

Issuer Purchases of Equity Securities 

Certain  information  about  our  share  repurchases  is  set  forth  under  the  heading  "Stockholders’  Equity  -  Share 

Repurchases" in Note 12 of Notes to Consolidated Financial Statements included in Part II, Item 8 of this Form 10-K. 

36 

  
  
 
   
  
  
  
  
  
  
 
 
Item 6. Selected Financial Data. 

The  following  selected  financial  data  presented  below  is  derived  from  the  Company’s  consolidated  financial 
statements and should be read in conjunction with “Item 1A. Risk Factors,” “Item 7. Management’s Discussion and Analysis 
of Financial Condition and Results of Operations” and “Item 8. Financial Statements and Supplementary Data.” Our historical 
results set forth below are not necessarily indicative of results to be expected for any future period.  

Statements of Income Data (dollars in 

thousands): 

Net sales .....................................................   $ 
Cost of goods sold and occupancy costs ....     
Gross profit .............................................     
Store expenses ............................................     
Administrative expenses ............................     
Pre-opening and relocation expenses .........     
Operating income ...................................     
Interest expense ..........................................     
Other income, net .......................................     
Income before income taxes ...................     
Provision for income taxes .........................     
Net income ..............................................   $ 

Per Share Data: 
Net income per share of common stock 

(EPS) 
Basic .......................................................   $ 
Diluted ....................................................   $ 

Shares used in computation of EPS 

2017 

Year ended September 30, 
2015 

2016 

2014 

769,030       
556,694       
212,336       
174,350       
20,089       
3,799       
14,098       
(3,793)      
—       
10,305       
(3,414)      
6,891       

705,499      
503,727      
201,772      
156,158      
19,242      
5,993      
20,379      
(3,044)     
—      
17,335      
(5,864)     
11,471      

624,678      
442,582      
182,096      
132,131      
17,514      
3,822      
28,629      
(2,993)     
—      
25,636      
(9,432)     
16,204      

520,674      
369,172      
151,502      
108,657      
14,823      
3,774      
24,248      
(2,496)     
2      
21,754      
(8,281)     
13,473      

2013 

430,655  
304,922  
125,733  
89,935  
13,479  
3,231  
19,088  
(2,166) 
9  
16,931  
(6,379) 
10,552  

0.31       
0.31       

0.51      
0.51      

0.72      
0.72      

0.60      
0.60      

0.47  
0.47  

Basic .......................................................      22,453,409        22,492,986       22,490,260       22,466,432       22,399,346  
Diluted ....................................................      22,463,675        22,507,152       22,500,833       22,479,835       22,441,382  

Other Financial Data (Unaudited) 

(dollars in thousands): 

EBITDA(1) ..................................................   $ 
EBITDA margin(2) ......................................     

43,609       
5.7%     

45,912      
6.5      

49,966      
8.0      

41,462      
8.0      

32,593  
7.6  

37 

  
  
  
  
  
  
  
     
    
    
    
  
      
         
        
        
        
  
      
         
        
        
        
  
      
         
        
        
        
  
      
         
        
        
        
  
      
         
        
        
        
  
 
 
Other Operating Data (Unaudited): 
Number of stores at end of period ..............      
Number of stores opened during the period      
Number of stores relocated and remodeled 

during the period .....................................      
Change in comparable store sales(3)  ..........      
Change in daily average comparable store 

sales(3) .....................................................      
Change in mature store sales(4) ...................      
Change in daily average mature store 

sales(4) .....................................................      

140  
14  

2  
(0.2)%     

0.1%      
(1.9)%     

126       
23       

5       
1.7       

1.4       
(0.7 )     

(1.6)%     

(1.0 )     

103      
16      

2      
5.9      

5.9      
2.6      

2.6      

87      
15      

2      
5.6      

5.6      
3.4      

3.4      

72  
13  

3  
10.8  

11.1  
6.1  

6.4  

Gross square footage at end of period(5)  ....       2,260,914  
Selling square footage at end of period(5)  ..       1,483,413  
Average comparable store size (gross 

square feet)(6) .......................................      

16,125  

Average comparable store size (selling 

     2,031,711        1,668,534       1,354,204       1,097,708  
728,609  
     1,331,785        1,089,020      

892,908      

16,239       

15,579      

15,250      

13,900  

square feet)(6) .......................................      

10,570  

10,581       

10,250      

10,125      

9,872  

Comparable store sales per selling square 

foot during period(7) ................................    $ 

577  

645       

678      

708      

729  

2017 

2016 

As of September 30,  
2015 

2014 

2013 

Selected Balance Sheet Data (dollars in 

thousands): 

Cash and cash equivalents  .........................    $ 
Total assets .................................................      
Total debt(8)  ...............................................      
Total stockholders’ equity  .........................      

6,521      
299,991      
61,820      
133,883      

4,017      
282,246      
59,335      
126,725      

2,915      
233,924      
27,607      
115,488      

5,113      
188,985      
21,977      
98,854      

8,132  
159,903  
19,822  
84,533  

(1)  Earnings before interest, taxes, depreciation and amortization (EBITDA) is not a measure of financial performance under
GAAP.  We  define  EBITDA  as  net  income  before  interest  expense,  provision  for  income  tax,  depreciation  and
amortization.  We  believe  EBITDA  provides  additional  information  about:  (i)  our  operating  performance,  because  it
assists us in comparing the operating performance of our stores on a consistent basis, as it removes the impact of non-
cash  depreciation  and  amortization  expense  as  well  as  items  not  directly  resulting  from  our  core  operations  such  as
interest  expense  and  income  taxes  and  (ii)  our  performance  and  the  effectiveness  of  our  operational  strategies. 
Additionally, EBITDA is a component of a measure in our financial covenants under our Credit Facility. Further, our
incentive compensation plans base incentive compensation payments on EBITDA. 

Furthermore,  management  believes  some  investors  use  EBITDA  as  a  supplemental  measure  to  evaluate  the  overall 
operating performance of companies in our industry. Management believes that some investors’ understanding of our 
performance is enhanced by including this non-GAAP financial measure as a reasonable basis for comparing our ongoing 
results of operations. By providing this non-GAAP financial measure, together with a reconciliation from net income, 
we believe we are enhancing investors’ understanding of our business and our results of operations, as well as assisting 
investors  in  evaluating  how  well  we  are  executing  our  strategic  initiatives.  Our  competitors  may  define  EBITDA 
differently, and as a result, our measure of EBITDA may not be directly comparable to EBITDA of other companies. 
Items  excluded  from  EBITDA  are  significant  components  in  understanding  and  assessing  financial  performance. 
EBITDA is a supplemental measure of operating performance that should not be considered in isolation and that does 
not represent, and should not be considered as an alternative to, or substitute for, net income or other financial statement 
data presented in our consolidated financial statements as indicators of financial performance. EBITDA has limitations 
as an analytical tool, and should not be considered in isolation, or as a substitute for analysis of our results as reported 
under GAAP. Some of the limitations are: 

●  EBITDA does not reflect our cash expenditures, or future requirements for capital expenditures or contractual

commitments; 

●  EBITDA does not reflect changes in, or cash requirements for, our working capital needs; 
●  EBITDA does not reflect any impact for straight-line rent expense for leases classified as capital and financing

lease obligations;  

38 

      
  
      
        
        
        
  
    
    
    
  
      
  
      
        
        
        
  
    
    
    
  
  
  
  
  
  
    
    
    
    
  
      
        
        
        
        
  
  
  
  
  
  
  
●  EBITDA does not reflect the interest expense, or the cash requirements necessary to service interest or principal

payments on our debt; 

●  EBITDA does not reflect our tax expense or the cash requirements to pay our taxes; and 
● 

although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will
often  have  to  be  replaced  in  the  future  and  EBITDA  does  not  reflect  any  cash  requirements  for  such
replacements. 

Due to these limitations, EBITDA should not be considered as a measure of discretionary cash available to us to invest in the 
growth of our business. We compensate for these limitations by relying primarily on our GAAP results and using EBITDA 
as supplemental information.  

The following table reconciles net income to EBITDA, dollars in thousands: 

2017 

Year ended September 30, 
2015 

2016 

2014 

Net income .............................    $ 
Interest expense ..................      
Provision for income taxes .      
Depreciation and 

amortization ....................      
EBITDA .................................    $ 

6,891      
3,793      
3,414      

29,511      
43,609      

11,471       
3,044       
5,864       

25,533       
45,912       

16,204      
2,993      
9,432      

21,337      
49,966      

13,473      
2,496      
8,281      

17,212      
41,462      

2013 

10,552  
2,166  
6,379  

13,496  
32,593  

(2)  EBITDA margin is defined as the ratio of EBITDA to net sales. We present EBITDA margin because it is used by
management  as  a  performance  measurement  of  EBITDA  generated  from  net  sales.  See  footnote  (1)  above  for  a
discussion of EBITDA as a non-GAAP financial measure and a reconciliation of net income to EBITDA. 

(3)  When calculating change in comparable store sales, we begin to include sales from a store in our comparable store base
on  the  first  day  of  the  thirteenth  full  month  following  the  store’s  opening.  We  monitor  the  percentage  change  in 
comparable store sales by comparing sales from all stores in our comparable store base for a reporting period against
sales from the same stores for the same number of operating months in the comparable reporting period of the prior 
year. When a store that is included in comparable store sales is remodeled or relocated, we continue to consider sales
from that store to be comparable store sales. When calculating daily average comparable store sales, we include the
comparable store sales divided by the number of selling days in each period. We use this metric to remove the effect of
differences in the number of selling days we are open during the comparable periods. 

(4)  When calculating change in mature store sales, we begin to include sales from a store in our mature store base after the
store has been open for any part of five fiscal years (for example, our mature stores for fiscal year 2017 are stores that
opened during or before fiscal year 2012). We monitor the percentage change in mature store sales by comparing sales
from all stores in our mature store base for a reporting period against sales from the same stores for the same number of
operating months in the comparable reporting period of the prior year. When a store that is included in mature store 
sales is remodeled or relocated, we continue to consider sales from that store to be mature store sales. When calculating
daily average mature store sales, we include the mature store sales divided by the number of selling days in each period. 
We use this metric to remove the effect of differences in the number of selling days we are open during the comparable
periods. 

(5)  Gross square footage and selling square footage at the end of the period include the square footage for all stores that 

were open as of the end of the period presented. 

(6)  Average comparable store size for gross square feet and selling square feet are calculated using the average store size

for all stores that were in the comparable store base as of the end of the period presented. 

(7)  Comparable store sales per selling square foot is calculated using comparable store sales for the period divided by the
weighted average selling square feet per store based on the amount of time the store was included in the comparable 
store base during the period. 

(8)  Total debt includes capital and financing lease obligations and outstanding borrowings under our Credit Facility. As of
September 30, 2017 and 2016, $28.4 and $27.4 million, respectively, was outstanding under our Credit Facility.  

39 

  
  
  
  
  
  
  
  
  
  
  
    
    
    
    
  
  
  
  
  
  
  
  
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations. 

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) 
should be read in conjunction with our consolidated financial statements and notes thereto and “Selected Financial Data,” 
which  are  included  elsewhere  in  this  Form  10-K. This MD&A  contains  forward-looking  statements.  Refer  to  “Forward-
Looking Statements” at the beginning of this Form 10-K for an explanation of these types of statements. Summarized numbers 
included in this section, and corresponding percentage or basis point changes may not sum due to the effects of rounding. 

Company Overview 

We operate natural and organic grocery and dietary supplement stores that are focused on providing high quality 
products at affordable prices, exceptional customer service, nutrition education and community outreach. We offer a variety 
of natural and organic groceries and dietary supplements that meet our strict quality standards. We believe we have been at 
the forefront of the natural and organic foods movement since our founding. We are headquartered in Lakewood, Colorado. 
As of September 30, 2017, we operated 140 stores in 19 states, including Colorado, Arizona, Arkansas, Idaho, Iowa, Kansas, 
Minnesota,  Missouri,  Montana,  Nebraska,  Nevada,  New  Mexico,  North  Dakota,  Oklahoma,  Oregon,  Texas,  Utah, 
Washington and Wyoming. We also operate a bulk food repackaging facility and distribution center in Colorado. 

We offer a variety of natural and organic groceries and dietary supplements that meet our strict quality guidelines. 
The size of our stores varies from approximately 5,000 to 16,000 selling square feet. For the year ended September 30, 2017, 
our new stores averaged approximately 11,000 selling square feet.  

The growth in the organic and natural foods industry and growing consumer interest in health and nutrition have 
enabled us to continue to open new stores and enter new markets. Over the last five fiscal years, our store base has grown at 
a  compound  annual  growth  rate  of  18.9%,  including  14,  23  and  16  new  stores  in  fiscal  years  2017,  2016  and  2015, 
respectively. We relocated two existing stores in fiscal year 2017. We plan to open eight to 10 new stores and relocate three 
to four stores in fiscal year 2018. Between September 30, 2017 and the date of this Form 10-K, we opened one new store in 
Utah and relocated one store in Colorado. As of the date of this report, we also have signed leases for an additional 12 new 
store locations expected to open in fiscal years 2018 and beyond.  

Performance Highlights 

Key highlights of our recent performance are discussed briefly below and are discussed in further detail throughout 
this MD&A. Key financial metrics, including, but not limited to, comparable store sales, daily average comparable store 
sales, mature store sales and daily average mature store sales are defined under the caption “Key Financial Metrics in Our 
Business,” presented later in this MD&A. 

●  Net sales. Net sales were $769.0 million for the year ended September 30, 2017, an increase of $63.5 million,

or 9.0%, compared to net sales of $705.5 million for the year ended September 30, 2016. 

●  Comparable store sales. Comparable store sales for the year ended September 30, 2017 decreased 0.2% from

the year ended September 30, 2016.  

●  Daily average comparable store sales. Daily average comparable store sales, which removes the effect of one
more selling day in the year ended September 30, 2016 as a result of the occurrence of leap year in fiscal 2016,
increased 0.1% over the year ended September 30, 2016.  

●  Mature store sales. Mature store sales for the year ended September 30, 2017 decreased 1.9% from the year
ended September 30, 2016. For fiscal year 2017, mature stores include all stores open during or before fiscal
year 2012. 

●  Daily average mature store sales. Daily average mature store sales, which removes the effect of one more selling
day in the year ended September 30, 2016, as a result of the occurrence of leap year in fiscal 2016, decreased
1.6% from the year ended September 30, 2016.  

●  Net income. Net income was $6.9 million for the year ended September 30, 2017, a decrease of $4.6 million, or

39.9%, compared to net income of $11.5 million for the year ended September 30, 2016. 

●  EBITDA. EBITDA was $43.6 million in the year ended September 30, 2017, a decrease of $2.3 million, or 5.0%,
compared to EBITDA of $45.9 million for the year ended September 30, 2016. EBITDA is not a measure of
financial performance under GAAP. Refer to the “Selected Financial Data” section of this Form 10-K for a 
definition of EBITDA and a reconciliation of the Company’s net income to EBITDA. 

●  Liquidity.  As  of  September  30,  2017,  cash  and  cash  equivalents  was  $6.5  million  and  $28.4  million  was
outstanding  and  $20.6  million  was  available  for  borrowing  under  our  $50.0  million  Credit  Facility.  As  of

40 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
September 30, 2017, the Company had outstanding letters of credit of $1.0 million, which amount was reserved 
against the amount available for borrowing under the terms of our Credit Facility.  

●  New store growth. We have opened 81 new stores since the beginning of fiscal year 2013, with 140 stores open

as of September 30, 2017. We opened 14 new stores in fiscal year 2017.  

●  Store Relocations and Remodels. We relocated two existing stores in fiscal year 2017. 

Industry Trends and Economics  

We have identified the following recent trends and factors that have impacted and may continue to impact our results 

of operations and financial condition: 

● 

Impact  of  broader  economic  trends.  The  grocery  industry  and  our  sales  are  affected  by  general  economic
conditions, including, but not limited to, consumer spending, the level of disposable consumer income, consumer
debt, interest rates, the price of commodities, the political environment and consumer confidence. In this regard,
we believe our financial results for the year ended September 30, 2017 reflected economic pressures in several
of  the  markets  we  serve  due  to  general  economic  uncertainty  and  the  lingering  impact  of  depressed  oil  and
natural gas prices, although the negative impact of depressed oil and natural gas prices moderated during the
fourth quarter of fiscal year 2017.  

●  Opportunities  in  the  growing  natural  and  organic  grocery  and  dietary  supplements  industry.  Our  industry, 
which  includes  organic  and  natural  foods  and  dietary  supplements,  continues  to  experience  growth  driven
primarily by increased public interest in health and nutrition. Capitalizing on this opportunity, we continue to
open new stores and enter new markets. As we open new stores, our results of operations have been and may
continue to be materially adversely affected based on the timing and number of new stores we open, their initial
sales and new lease costs. The length of time it takes for a new store to become profitable can vary depending 
on a number of factors, including location, competition, a new market versus an existing market, the strength of
store management and general economic conditions. Once a new store is open, it typically grows at a faster rate
than mature stores for several years. Mature stores are stores that have been open for any part of five fiscal years
or longer.  
As we expand across the United States and enter markets where consumers may not be as familiar with our 
brand, we seek to secure prime real estate locations for our stores to establish greater visibility with consumers 
in those markets. This strategy has resulted in higher lease costs, and we anticipate these increased costs will 
continue into the foreseeable future. Our financial results for the year ended September 30, 2017 reflect the 
effects of these factors, and we anticipate future periods will be similarly impacted.  
Our performance is also impacted by trends regarding natural and organic products, dietary supplements and 
at-home  meal  preparation.  Consumer  preferences  towards  dietary  supplements  or  natural  and  organic  food 
products might shift as a result of, among other things, economic conditions, food safety perceptions, changing 
consumer choices and the cost of these products. A change in consumer preferences away from our offerings, 
including those resulting from reductions or changes in our offerings, would have a material adverse effect on 
our business. Additionally, negative publicity regarding the safety of dietary supplements, product recalls or 
new or upgraded regulatory standards may adversely affect demand for the products we sell and could result in 
lower consumer traffic, sales and results of operations.  
Increased Competition. The grocery and dietary supplement retail business is a large, fragmented and highly
competitive industry, with few barriers to entry. Our competition varies by market and includes conventional
supermarkets such as Kroger and Safeway, mass or discount retailers such as Wal-Mart and Target, natural and 
gourmet markets such as Whole Foods and The Fresh Market, foreign-based discount retailers such as Aldi and
Lidl, specialty food retailers such as Sprouts and Trader Joe’s, warehouse clubs such as Sam’s Club and Costco,
independent health food stores, dietary supplement retailers, drug stores, farmers’ markets, food co-ops, online 
retailers such as Amazon, meal delivery services and multi-level marketers. Competition in the grocery industry
is likely to intensify, and shopping dynamics may shift, as a result of, among other things, Amazon’s acquisition
of Whole Foods in August 2017, the plans of Aldi and Lidl to expand their presence in the United States and
the expanding availability of grocery ordering, pick-up and delivery options. These businesses compete with us 
on the basis of price, selection, quality, customer service, shopping experience, ease of ordering and delivery or
any combination of these or other factors. They also compete with us for products and locations. In addition,
some of our competitors are expanding to offer a greater range of natural and organic foods. We believe our
commitment to carrying only carefully vetted, affordably priced and high-quality natural and organic products
and dietary supplements, as well as our focus on providing nutritional education, differentiate us in the industry
and provide a competitive advantage. In addition, we face internally generated competition when we open new
stores in markets we already serve.  

● 

41 

  
  
  
  
  
  
  
  
Outlook 

We believe there are several key factors that have contributed to our success and will enable us to increase our 
comparable store sales and continue to profitably expand. These factors include a loyal customer base, increasing basket size, 
growing consumer interest in nutrition and wellness, a differentiated shopping experience that focuses on customer service, 
nutrition education and a shopper friendly retail environment, and our focus on high quality, affordable natural and organic 
groceries and dietary supplements. 

We plan for the foreseeable future to continue opening new stores and entering new markets. The rate of new store 
growth in the foreseeable future is expected to continue to moderate compared to years prior to fiscal year 2017, depending 
on economic and business conditions and other factors. During the past few years, we have expanded our infrastructure to 
enable us to support our continued growth. This has included implementing our enterprise resource planning system, hiring 
key personnel, developing efficient new store opening construction and operations processes and relocating and expanding 
our  bulk  food  repackaging  facility  and  distribution  center.  During  fiscal  year  2015,  we  redesigned  our  website 
(www.naturalgrocers.com)  to  enhance  functionality,  create  a  more  engaging  user  experience  and  increase  its  reach  and 
effectiveness. In addition, in fiscal year 2015 we introduced the {N}power customer appreciation program at all of our stores, 
which we believe has enhanced customer loyalty and increased customer engagement levels. 

We believe there are opportunities for us to continue to expand our store base, expand profitability and increase 
comparable store sales. However, future sales growth, including comparable store sales, and our profitability could vary due 
to increasing competitive conditions in the natural and organic grocery and dietary supplement industry and regional and 
general  economic  conditions.  In  this  regard,  during  the  fiscal  year  ended  September  30,  2017  the  rate  of  growth  in  our 
comparable store sales declined compared to the prior fiscal years as a result of the impact of increased competition in the 
natural and organic retail sector, internally generated competition due to opening new stores in our existing markets and 
economic  pressures  in  several  of  the  markets  we  serve  due  to  general  economic  uncertainty  and  the  lingering  impact  of 
depressed oil and natural gas prices, although the negative impact of depressed oil and natural gas prices moderated during 
the fourth quarter of fiscal year 2017. 

As we continue to expand our store base, we believe there are opportunities for increased leverage in costs, such as 
administrative expenses, as well as increased economies of scale in sourcing products. However, due to our commitment to 
providing high-quality products at affordable prices and increased competition, such sourcing economies and efficiencies at 
our bulk food repacking facility and distribution center may not be reflected in our gross margin in the near term. In addition, 
our ability to leverage costs may be limited due to the fixed nature of our rent obligations and related occupancy expenses.  

Our operating results may be affected by a variety of internal and external factors and trends, which are described 

more fully in the section entitled “Risk Factors” appearing elsewhere in this Form 10-K. 

Key Financial Metrics in Our Business 

In assessing our performance, we consider a variety of performance and financial measures. The key measures are 

as follows: 

Net sales 

Our net sales are comprised of gross sales net of discounts, in-house coupons, returns and allowances. In comparing 

net sales between periods we monitor the following: 

●  Change in comparable store sales. We begin to include sales from a store in comparable store sales on the first
day of the thirteenth full month following the store’s opening. We monitor the percentage change in comparable
store sales by comparing sales from all stores in our comparable store base for a reporting period against sales
from the same stores for the same number of operating months in the comparable reporting period of the prior
year. When a store that is included in comparable store sales is remodeled or relocated, we continue to consider
sales from that store to be comparable store sales. Our comparable store sales data may not be presented on the
same basis as our competitors. We use the term “new stores” to refer to stores that have been open for less than 
thirteen months. 

●  Change in daily average comparable store sales. Daily average comparable store sales are comparable store
sales divided by the number of selling days in each period. We use this metric to remove the effect of differences 
in the number of selling days we are open during the comparable periods (for example, as a result of leap years
or the Easter holiday shift between quarters). 

42 

  
  
  
  
  
  
  
  
  
  
  
  
●  Change in mature store sales. We begin to include sales from a store in mature store sales after the store has 
been open for any part of five fiscal years (for example, our mature stores for fiscal year 2017 are stores that
opened during or before fiscal year 2012). We monitor the percentage change in mature store sales by comparing
sales from all stores in our mature store base for a reporting period against sales from the same stores for the
same number of operating months in the comparable reporting period of the prior year. When a store that is
included in mature store sales is remodeled or relocated, we continue to consider sales from that store to be
mature store sales. Our mature store sales data may not be presented on the same basis as our competitors. 
●  Change in daily average mature store sales. Daily average mature store sales are mature store sales divided by
the number of selling days in each period. We use this metric to remove the effect of differences in the number
of selling days during the comparable periods (for example, as a result of leap years or the Easter holiday shift 
between quarters). 

●  Transaction count. Transaction count represents the number of transactions reported at our stores during the

period and includes transactions that are voided, return transactions and exchange transactions. 

●  Average  transaction  size.  Average  transaction  size,  or  basket  size,  is  calculated  by  dividing  net  sales  by
transaction count for a given time period. We use this metric to track the trends in average dollars spent in our
stores per customer transaction. 

Cost of goods sold and occupancy costs 

Our cost of goods sold and occupancy costs include the cost of inventory sold during the period (net of discounts 
and  allowances),  shipping  and  handling  costs,  distribution  and  supply  chain  costs  (including  the  costs  of  our  bulk  food 
repackaging facility), buying costs, inventory shrink and store occupancy costs. Store occupancy costs include rent, common 
area maintenance and real estate taxes. Depreciation expense included in cost of goods sold relates to depreciation of assets 
directly used at our bulk food repackaging facility. The components of our cost of goods sold and occupancy costs may not 
be identical or comparable to those of our competitors. Occupancy costs as a percentage of sales typically decrease as new 
stores  mature  and  increase  sales.  We  do  not  record  in  cost  of  goods  sold  and  occupancy  costs  rent  payments  for  leases 
classified as capital and financing lease obligations. Rather, these rent payments are recognized as a reduction of the related 
obligations and as interest expense. Additionally, depreciation expense related to the capitalized asset is recorded in store 
expenses. 

Gross profit and gross margin 

Gross profit is equal to our net sales less our cost of goods sold and occupancy costs. Gross margin is gross profit 
as a percentage of sales. Gross margin is impacted by changes in retail prices, product costs, occupancy costs and the mix of 
products sold, as well as the rate at which we open new stores. 

Store expenses 

Store  expenses  consist  of  store  level  expenses,  such  as  salary  and  benefits,  share-based  compensation,  supplies, 
utilities, depreciation, advertising, bank credit card charges and other related costs associated with operations and purchasing 
support. Depreciation expense included in store expenses relates to depreciation for assets directly used at the stores, including 
depreciation  on  capitalized  real  estate  leases,  land  improvements,  leasehold  improvements,  fixtures  and  equipment  and 
computer hardware and software. Additionally, store expenses include any gain or loss recorded on the disposal of fixed 
assets, primarily related to store relocations. The majority of store expenses are comprised of salary-related expenses which 
we closely manage and which trend closely with sales. Labor-related expenses as a percentage of sales tend to be higher at 
new stores compared to comparable stores, as new stores require a certain level of staffing in order to maintain adequate 
levels  of  customer  service  combined  with  lower  sales.  As  new  stores  increase  their  sales,  labor-related  expenses  as  a 
percentage of sales typically decrease. 

Administrative expenses 

Administrative  expenses  consist  of  home  office-related  expenses,  such  as  salary  and  benefits,  share-based 
compensation,  office  supplies,  hardware  and  software  expenses,  depreciation  and  amortization  expense,  occupancy  costs 
(including rent, common area maintenance, real estate taxes and utilities), professional services expenses, expenses associated 
with  our  Board,  expenses  related  to  compliance  with  the  requirements  of  Sarbanes-Oxley,  and  other  general  and 
administrative expenses. Depreciation expense included in administrative expenses relates to depreciation for assets directly 
used at the home office including depreciation on land improvements, leasehold improvements, fixtures and equipment and 
computer hardware and software.  

43 

  
  
  
  
  
  
  
  
  
  
  
  
 
Pre-opening and relocation expenses 

Pre-opening  and  relocation  expenses  may  include  rent  expense,  salaries,  advertising,  supplies  and  other 
miscellaneous costs incurred prior to the store opening. Rent expense is generally incurred from one to four months prior to 
a store’s opening date for store leases classified as operating. For store leases classified as capital or financing leases, no pre-
opening rent expense is recognized. Other pre-opening and relocation expenses are generally incurred in the 60 days prior to 
the store opening. Certain advertising and promotional costs associated with opening a new store may be incurred both before 
and after the store opens. All pre-opening and relocation costs are expensed as incurred. 

Operating income 

Operating  income  consists  of  gross  profit  less  store  expenses,  administrative  expenses  and  pre-opening  and 
relocation expenses. Operating income can be impacted by a number of factors, including the timing of new store openings 
and  store  relocations, whether or not  a  store  lease  is  classified  as  an  operating or  a  capital  or  financing  lease,  as well  as 
changes in store expenses and administrative expenses. The amount of time it takes for new stores to become profitable can 
vary depending on a number of factors, including location, competition, a new market versus an existing market and the 
strength of store management. 

Interest expense 

Interest expense consists of the interest associated with capital and financing lease obligations, net of capitalized 
interest. Interest expense also includes interest we incur on our outstanding indebtedness, including under our Credit Facility. 
As of September 30, 2017 and 2016, $28.4 million and $27.4 million, respectively, was outstanding under our Credit Facility. 
As of September 30, 2015, no amounts were outstanding under the credit facility that was in place prior to our current Credit 
Facility (the Prior Credit Facility). 

Results of Operations 

The following table presents key components of our results of operations expressed as a percentage of net sales for 

the periods presented: 

2017 

Year ended September 30, 
2016 

2015 

Statements of Income Data:* 
Net sales ......................................................     
Cost of goods sold and occupancy costs .....     
Gross profit ..............................................     
Store expenses .............................................     
Administrative expenses ..............................     
Pre-opening and relocation expenses ..........     
Operating income .....................................     
Interest expense ...........................................     
Income before income taxes ....................     
Provision for income taxes ..........................     
Net income ...............................................     

__________________________ 

*Figures may not sum due to rounding. 

Other Operating Data: 
Number of stores at end of period ...............     
Store unit count increase period over period     
Change in comparable store sales ................     
Change in daily average comparable store 

sales .........................................................     
Change in mature store sales .......................     
Change in daily average mature store sales .     

100.0%      
72.4  
27.6  
22.7  
2.6  
0.5  
1.8  
(0.5) 
1.3  
(0.4) 
0.9%      

140  
11.1%      
(0.2)%     

0.1%      
(1.9)%     
(1.6)%     

44 

100.0       
71.4       
28.6       
22.1       
2.7       
0.8       
2.9       
(0.4 )     
2.5       
(0.8 )     
1.6       

126       
22.3       
1.7       

1.4       
(0.7 )     
(1.0 )     

100.0  
70.8  
29.2  
21.2  
2.8  
0.6  
4.6  
(0.5) 
4.1  
(1.5) 
2.6  

103  
18.4  
5.9  

5.9  
2.6  
2.6  

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
      
  
      
        
  
    
    
    
    
    
    
    
    
    
      
  
      
        
  
      
  
      
        
  
  
      
  
      
        
  
      
  
      
        
  
    
 
 
Year ended September 30, 2017 compared to Year ended September 30, 2016 

The following table summarizes our results of operations and other operating data for the periods presented, dollars 

in thousands: 

Year ended 
September 30, 

Change in 

2017 

2016 

     Dollars 

     Percent 

Statements of Income Data: 
Net sales ................................................................   $  769,030      
556,694      
Cost of goods sold and occupancy costs ...............     
212,336      
Gross profit ....................................................     
174,350      
Store expenses .......................................................     
20,089      
Administrative expenses .......................................     
3,799      
Pre-opening and relocation expenses ....................     
14,098      
Operating income ...........................................     
(3,793)     
Interest expense .....................................................     
10,305      
Income before income taxes ...........................     
(3,414)     
Provision for income taxes ....................................     
6,891      
Net income .....................................................   $ 

705,499      
503,727      
201,772      
156,158      
19,242      
5,993      
20,379      
(3,044)     
17,335      
(5,864)     
11,471      

63,531       
52,967       
10,564       
18,192       
847       
(2,194 )     
(6,281 )     
(749 )     
(7,030 )     
2,450       
(4,580 )     

9.0%
10.5  
5.2  
11.6  
4.4  
(36.6) 
(30.8) 
24.6  
(40.6) 
(41.8) 
(39.9) 

Net sales 

Net sales increased $63.5 million, or 9.0%, to $769.0 million for the year ended September 30, 2017 compared to 
$705.5 million for the year ended September 30, 2016, primarily due to a $65.1 million increase in new store sales, partially 
offset by a $1.6 million, or 0.2%, decrease in comparable store sales. Our 0.2% decrease in comparable store sales in fiscal 
year 2017 compares to a 1.7% increase in comparable store sales in fiscal year 2016. The decline in comparable store sales 
during the year ended September 30, 2017 was due to the impact of increased competition in the natural and organic sector, 
one less selling day due to the occurrence of leap year in fiscal year 2016, internally generated competition due to opening 
new stores in our existing markets, general economic uncertainty and the lingering impact of depressed oil and natural gas 
prices, although the negative impact of depressed oil and natural gas prices moderated during the fourth quarter of fiscal year 
2017. 

Daily average comparable store sales increased 0.1% for the year ended September 30, 2017 compared to an increase 
of 1.4% for the year ended September 30, 2016. The daily average comparable store sales increase in fiscal year 2017 resulted 
from  a  0.4%  increase  in  average  transaction  size,  partially  offset  by  a  0.3%  decrease  in  daily  average  transaction  count. 
Comparable store average transaction size was $35.38 for the year ended September 30, 2017. Daily average mature store 
sales decreased 1.6% for the year ended September 30, 2017 compared to a decrease of 1.0% for the year ended September 
30, 2016. 

Gross profit 

Gross profit increased $10.6 million, or 5.2%, to $212.3 million for the year ended September 30, 2017 compared 
to $201.8 million for the year ended September 30, 2016, primarily driven by an increase in the number of comparable stores. 
Gross margin decreased to 27.6% for the year ended September 30, 2017 from 28.6% for the year ended September 30, 2016. 
Gross  margin  for  the  year  ended  September  30,  2017  was  negatively  impacted  by  an  increase  in  occupancy  costs  as  a 
percentage of sales, primarily due to the higher average lease expenses experienced at newer format stores opened since fiscal 
year 2012 and at relocated stores. The increase in occupancy cost as a percentage of sales also reflects the decrease in average 
mature  store  sales  combined  with  the  fixed  nature  of  our  rent  obligations  and  related  occupancy  expenses.  Additionally, 
product margin as a percentage of sales during fiscal year 2017 decreased slightly due to our promotional pricing campaigns 
and, to a lesser extent, a shift to lower margin products.  

For the years ended September 30, 2017 and 2016, the Company had 17 and 16 leases, respectively, for stores which 
were classified as capital and financing lease obligations. If these leases had qualified as operating leases, the straight-line 
rent expense would have been included in occupancy costs, and our costs of goods sold and occupancy costs as a percentage 
of sales during each of the years ended September 30, 2017 and 2016 would have been approximately 55 basis points higher 
for each period. 

45 

  
  
  
  
    
  
  
  
    
  
      
        
        
        
  
  
  
  
  
  
  
  
Store expenses 

Store expenses increased $18.2 million, or 11.6%, to $174.4 million in the year ended September 30, 2017 from 
$156.2 million in the year ended September 30, 2016. Store expenses as a percentage of sales were 22.7% and 22.1% for the 
years ended September 30, 2017 and 2016, respectively. The increase in store expenses as a percentage of sales in fiscal year 
2017 was primarily due to increases in labor-related expenses, depreciation, utilities and other store expenses.  

Administrative expenses 

Administrative expenses increased $0.8 million, or 4.4%, to $20.1 million for the year ended September 30, 2017 
compared  to  $19.2  million  for  the  year  ended  September  30,  2016.  The  increase  in  administrative  expenses  was  due  to 
increased public company costs related to compliance with the requirements of Sarbanes-Oxley and increased technology 
and  communication  costs.  Administrative  expenses  as  a  percentage  of  sales  were  2.6%  and  2.7%  for  the  years  ended 
September 30, 2017 and 2016, respectively. 

Pre-opening and relocation expenses  

Pre-opening and relocation expenses decreased $2.2 million, or 36.6%, to $3.8 million for the year ended September 
30,  2017  compared  to  $6.0  million  for  the  year  ended  September  30,  2016.  The  decrease  in  pre-opening  and  relocation 
expenses was primarily due to the impact of the number and timing of new store openings and relocations. Pre-opening and 
relocation  expenses  as  a  percentage  of  sales  were  0.5%  and  0.8%  for  the  years  ended  September  30,  2017  and  2016, 
respectively. The numbers of stores opened, relocated and remodeled were as follows for the periods presented: 

New stores ..........................................................     
Relocated stores ..................................................     
Remodeled stores ...............................................     

Year ended September 30, 

2017 

2016 

14      
2      
0      
16      

23  
4  
1  
28  

Interest expense 

Interest expense, net of capitalized interest, increased $0.7 million, or 24.6%, in the year ended September 30, 2017 
compared to the year ended September 30, 2016, primarily due to higher average borrowings under our Credit Facility and 
an increase in the number of capital leases during the year ended September 30, 2017. If our capital and financing lease 
obligations had qualified as operating leases, interest expense as a percent of sales would have been approximately 45 and 
50 basis points lower than as reported in each of the years ended September 30, 2017 and 2016, respectively. 

Income taxes 

Provision for income taxes decreased $2.5 million, or 41.8%, in the year ended September 30, 2017 compared to 
the year ended September 30, 2016, primarily due to a $7.0 million decrease in income before income taxes and a decrease 
in the estimated annual tax rate in the year ended September 30, 2017. Our effective tax rate decreased from 33.9% in the 
year ended September 30, 2016 to 33.1% in the year ended September 30, 2017, primarily due to higher federal tax credits 
for the year ended September 30, 2017. For the year ended September 30, 2017, the federal tax rate remained at 35.0% for 
our deferred tax assets and liabilities. 

Net income 

Net income was $6.9 million, or $0.31 in diluted earnings per share, in the year ended September 30, 2017 compared 

to $11.5 million, or $0.51 in diluted earnings per share, in the year ended September 30, 2016.  

46 

  
 
  
  
  
  
  
  
  
  
  
    
  
  
    
  
  
  
  
  
  
 
 
Year ended September 30, 2016 compared to the year ended September 30, 2015 

The following table summarizes our results of operations and other operating data for the periods presented, dollars 

in thousands: 

Statements of Income Data: 
Net sales ...................................................................   $
Cost of goods sold and occupancy costs ..................     
Gross profit .......................................................     
Store expenses ..........................................................     
Administrative expenses ...........................................     
Pre-opening and relocation expenses .......................     
Operating income ..............................................     
Interest expense ........................................................     
Income before income taxes .....................................     
Provision for income taxes .......................................     
Net income ........................................................   $

Year ended 
September 30, 

Change in 

2016 

2015 

     Dollars 

     Percent 

705,499       
503,727       
201,772       
156,158       
19,242       
5,993       
20,379       
(3,044 )     
17,335       
(5,864 )     
11,471       

624,678       
442,582       
182,096       
132,131       
17,514       
3,822       
28,629       
(2,993 )     
25,636       
(9,432 )     
16,204       

80,821      
61,145      
19,676      
24,027      
1,728      
2,171      
(8,250)     
(51)     
(8,301)     
3,568      
(4,733)     

12.9% 
13.8  
10.8  
18.2  
9.9  
56.8  
(28.8) 
1.7  
(32.4) 
(37.8) 
(29.2) 

Net sales 

Net sales increased $80.8 million, or 12.9%, to $705.5 million for the year ended September 30, 2016 compared to 
$624.7 million for the year ended September 30, 2015, primarily due to a $70.5 million increase in new store sales and a 
$10.3 million, or 1.7%, increase in comparable store sales. Daily average comparable store sales increased 1.4% for the year 
ended  September  30,  2016  compared  to  the  year  ended  September  30,  2015. The  daily  average  comparable  store  sales 
increase resulted from a 1.1% increase in average transaction size and a 0.2% increase in daily average transaction count. 
Comparable store average transaction size was $35.82 for the year ended September 30, 2016. Daily average mature store 
sales decreased 1.0% for the year ended September 30, 2016 compared to the year ended September 30, 2015.  

Our 1.7% increase in comparable store sales in fiscal year 2016 compares to a 5.9% increase in comparable store 
sales in fiscal year 2015. The rate of growth in our comparable store sales moderated in fiscal year 2016 in part due to the 
impact of increased competition in the natural and organic sector, internally generated competition due to opening new stores 
in our existing markets and the impact of the product discounts offered by the {N}power customer loyalty program. To a 
lesser extent, we experienced economic pressures in several of the markets we serve due to depressed oil and natural gas 
prices.  

Gross profit 

Gross profit increased $19.7 million, or 10.8%, to $201.8 million for the year ended September 30, 2016 compared 
to $182.1 million for the year ended September 30, 2015, primarily driven by an increase in the number of comparable stores, 
comparable store sales growth and one additional selling day due to the leap year. Gross margin decreased to 28.6% for the 
year  ended  September  30,  2016  from  29.2%  for  the  year  ended  September  30,  2015.  Gross  margin  for  the  year  ended 
September 30, 2016 was negatively impacted by an increase in occupancy costs as a percentage of sales. The increase in 
occupancy costs as a percentage of sales was primarily due to higher average lease expenses at newer and relocated stores 
and also reflects the decrease in mature store sales and the fixed nature of our rent obligations and related occupancy expenses. 
Additionally, product margin improved, offset by increased shrink expense, all as a percentage of sales.  

For the years ended September 30, 2016 and 2015, the Company had 16 and 13 leases, respectively, for stores which 
were classified as capital and financing lease obligations. If these leases had qualified as operating leases, the straight-line 
rent expense would have been included in occupancy costs, and our costs of goods sold and occupancy costs as a percentage 
of sales during each of the years ended September 30, 2016 and 2015 would have been approximately 55 and 60 basis points 
higher, respectively, than as reported. 

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Store expenses 

Store expenses increased $24.0 million, or 18.2 %, to $156.2 million in the year ended September 30, 2016 from 
$132.1 million in the year ended September 30, 2015. Store expenses as a percentage of sales were 22.1% and 21.2% for the 
years ended September 30, 2016 and 2015, respectively. The increase in store expenses as a percentage of sales in fiscal year 
2016 was primarily due to increases in salary-related expenses, depreciation and other store expenses.  

Administrative expenses 

Administrative expenses increased $1.7 million, or 9.9%, to $19.2 million for the year ended September 30, 2016 
compared  to  $17.5  million  for  the  year  ended  September  30,  2015,  primarily  due  to  the  addition  of  senior  management 
positions  to  support  our  growth,  together  with  increased  legal  and  public  company  costs.  Administrative  expenses  as  a 
percentage of sales were 2.7% and 2.8% for the years ended September 30, 2016 and 2015, respectively. 

Pre-opening and relocation expenses  

Pre-opening and relocation expenses increased $2.2 million, or 56.8%, to $6.0 million for the year ended September 
30,  2016  compared  to  $3.8  million  for  the  year  ended  September  30,  2015.  The  increase  in  pre-opening  and  relocation 
expenses was primarily due to the impact of the number and timing of new store openings and relocations. Pre-opening and 
relocation  expenses  as  a  percentage  of  sales  were  0.8%  and  0.6%  for  the  years  ended  September  30,  2016  and  2015, 
respectively. The numbers of stores opened, relocated and remodeled were as follows for the periods presented: 

   Year ended September 30, 

2016 

2015 

New stores ...........................................................      
Relocated stores ...................................................      
Remodeled stores ................................................      

23      
4      
1      
28      

16   
1   
1   
18   

Interest expense 

Interest expense, net of capitalized interest, increased $0.1 million, or 1.7%, in the year ended September 30, 2016 
compared to the year ended September 30, 2015, primarily due to an increase in interest expense associated with our Credit 
Facility  due  to  higher  average  borrowings,  partially  offset  by  an  increase  in  capitalized  interest  during  the  year  ended 
September 30, 2016. If our capital and financing lease obligations had qualified as operating leases, interest expense as a 
percent of sales would have been approximately 50 basis points lower than as reported in each of the years ended September 
30, 2016 and 2015, respectively. 

Income taxes 

Provision for income taxes decreased $3.6 million, or 37.8%, in the year ended September 30, 2016 compared to 
the year ended September 30, 2015, primarily due to an $8.3 million decrease in income before income taxes and a decrease 
in the estimated annual tax rate in the year ended September 30, 2016. The effective tax rate decreased from 36.8% in the 
year ended September 30, 2015 to 33.9% in the year ended September 30, 2016, primarily due to a revision in our estimated 
annual federal tax rate from 35% to 34% and federal and state tax credits in our fiscal 2015 tax return that were higher than 
previously estimated in the provision for the year ended September 30, 2015. For the year ended September 30, 2016, the 
federal tax rate remained at 35% for our deferred tax assets and liabilities. 

Net income 

Net  income  was  $11.5  million,  or  $0.51  in  diluted  earnings  per  share,  in  the  year  ended  September  30,  2016 

compared to $16.2 million, or $0.72 in diluted earnings per share, in the year ended September 30, 2015.  

48 

  
 
  
  
  
  
  
  
  
  
    
  
  
    
  
  
  
  
  
  
 
 
Non-GAAP financial measure 

EBITDA 

EBITDA is not a measure of financial performance under GAAP. We define EBITDA as net income before interest 
expense, provision for income taxes, depreciation and amortization. The following table reconciles net income to EBITDA, 
dollars in thousands: 

Year ended September 30, 
2016 
2017 

2015 

Net income  ..................................................................  $
Interest expense ........................................................    
Provision for income taxes  ......................................    
Depreciation and amortization  .................................    
EBITDA  ......................................................................  $

6,891   
3,793   
3,414   
29,511   
43,609   

11,471   
3,044   
5,864   
25,533   
45,912   

16,204 
2,993 
9,432 
21,337 
49,966 

--------------------- 

EBITDA decreased 5.0% to $43.6 million in the year ended September 30, 2017 compared to $45.9 million in the 
year ended September 30, 2016. EBITDA as a percentage of sales was 5.7% and 6.5% for the years ended September 30, 
2017 and 2016, respectively. The stores with leases that are classified as capital and financing lease obligations, rather than 
being reflected as operating leases, increased EBITDA as a percentage of sales by approximately 55 and 55 basis points, 
respectively, for the years ended September 30, 2017 and 2016 due to the impact on cost of goods sold and occupancy costs 
as discussed above, as well as occupancy costs that would have been included in pre-opening expenses prior to the stores’ 
opening date if these leases had been accounted for as operating leases.  

EBITDA decreased 8.1% to $45.9 million in the year ended September 30, 2016 compared to $50.0 million in the 
year ended September 30, 2015. EBITDA as a percentage of sales was 6.5% and 8.0% for the years ended September 30, 
2016 and 2015, respectively. The stores with leases that are classified as capital and financing lease obligations, rather than 
being reflected as operating leases, increased EBITDA as a percentage of sales by approximately 55 and 60 basis points, 
respectively, for the years ended September 30, 2016 and 2015 due to the impact on cost of goods sold and occupancy costs 
as discussed above, as well as occupancy costs that would have been included in pre-opening expenses prior to the stores’ 
opening date if these leases had been accounted for as operating leases.  

Management believes that some investors’ understanding of our performance is enhanced by including EBITDA, a 
non-GAAP financial measure. We believe EBITDA provides additional information about: (i) our operating performance, 
because it assists us in comparing the operating performance of our stores on a consistent basis, as it removes the impact of 
non-cash  depreciation  and  amortization  expense  as  well  as  items  not  directly  resulting  from  our  core  operations  such  as 
interest expense and income taxes and (ii) our performance and the effectiveness of our operational strategies. Additionally, 
EBITDA  is  a  component  of  a  measure  in  our  financial  covenants  under  the  Credit  Facility.  Further,  our  incentive 
compensation plans base incentive compensation payments on EBITDA. 

Furthermore, management believes some investors use EBITDA as a supplemental measure to evaluate the overall 
operating  performance  of  companies  in  our  industry.  Management  believes  that  some  investors’  understanding  of  our 
performance is enhanced by including this non-GAAP financial measure as a reasonable basis for comparing our ongoing 
results of operations. By providing this non-GAAP financial measure, together with a reconciliation from net income, we 
believe we are enhancing analysts’ and investors’ understanding of our business and our results of operations, as well as 
assisting analysts and investors in evaluating how well we are executing our strategic initiatives. 

Our  competitors  may  define EBITDA differently,  and  as a  result,  our  measure of  EBITDA  may  not  be  directly 
comparable to those of other companies. Items excluded from EBITDA are significant components in understanding and 
assessing financial performance. EBITDA is a supplemental measure of operating performance that does not represent, and 
should not be considered in isolation or as an alternative to, or substitute for, net income or other financial statement data 
presented  in  the  consolidated  financial  statements  as  indicators  of  financial  performance.  EBITDA  has  limitations  as  an 
analytical tool, and should not be considered in isolation, or as an alternative to, or as a substitute for, analysis of our results 
as reported under GAAP. For additional discussion of our use of EBITDA, and some of the limitations, please refer to the 
“Selected Financial Data” section of this Form 10-K.  

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Liquidity and Capital Resources  

Our ongoing primary sources of liquidity are cash generated from operations, current balances of cash and cash 
equivalents and borrowings under our Credit Facility. Our primary uses of cash are for purchases of inventory, operating 
expenses, capital expenditures predominantly in connection with opening, relocating and remodeling stores, debt service and 
corporate  taxes.  As  of  September  30,  2017,  we  had  $6.5  million  in  cash  and  cash  equivalents,  as  well  as  $20.6  million 
available for borrowing under our Credit Facility.  

On May 5, 2016, our Board authorized a new two-year share repurchase program pursuant to which the Company 
may expend up to $10.0 million to repurchase shares of the Company’s common stock. During the year ended September 30, 
2017, we repurchased 30,000 shares of our common stock for approximately $0.3 million (an average price of $8.71 per 
share) under the share repurchase program. During the year ended September 30, 2016, we repurchased 67,970 shares of our 
common stock for approximately $0.8 million (an average price of $12.20 per share) under the share repurchase program. 
We expect funding of share repurchases will come from operating cash flow, excess cash and/or borrowings under the Credit 
Facility. The timing and the number of shares purchased will be dictated by our capital needs and stock market conditions. 

We plan to continue to open new stores, which has previously required and may continue to require us to borrow 
additional amounts under our Credit Facility in the future. We believe that cash and cash equivalents, together with the cash 
generated from operations and the borrowing availability under our Credit Facility will be sufficient to meet our working 
capital needs and planned capital expenditures, including capital expenditures related to new store needs for at least the next 
twelve months. Our working capital position benefits from the fact that we generally collect cash from sales to customers the 
same day or, in the case of credit or debit card transactions, within days from the related sale. 

The following is a summary of our operating, investing and financing activities for the periods presented, dollars in 

thousands:  

Year ended September 30, 
2016 

2017 

2015 

Net cash provided by operating activities .....................    $ 
Net cash used in investing activities .............................      
Net cash provided by (used in) financing activities  .....      
Net increase (decrease) in cash and cash equivalents  ..      
Cash and cash equivalents, beginning of year ..............      
Cash and cash equivalents, end of year ........................    $ 

40,849      
(38,499)     
154      
2,504      
4,017      
6,521      

28,827      
(53,740)     
26,015      
1,102      
2,915      
4,017      

41,003  
(42,338) 
(863) 
(2,198) 
5,113  
2,915  

Operating Activities 

Net cash provided by operating activities consists primarily of net income adjusted for non-cash items, including 
depreciation and amortization and changes in deferred taxes, and the effect of working capital changes. Cash provided by 
operating activities increased $12.0 million, or 41.7%, to $40.8 million in the year ended September 30, 2017, from $28.8 
million in the year ended September 30, 2016. The increase in cash provided by operating activities was primarily due to a 
change in working capital driven by accrued expenses, and other purchases, partially offset by a decrease in net income, as 
adjusted for non-cash items such as depreciation and amortization resulting from the addition of new stores and deferred tax 
expense. Our working capital requirements for inventory will likely increase as we continue to open new stores.  

During the year ended September 30, 2016, cash provided by operating activities decreased $12.2 million, or 29.7%, 
to  $28.8  million  from  $41.0  million  in  the  year  ended  September  30,  2015.  The  decrease  in  cash  provided  by  operating 
activities was primarily due to a decrease in net income, as adjusted for non-cash items such as depreciation and amortization 
resulting from the addition of new stores and deferred tax expense as well as changes in working capital driven by the timing 
of payment on inventory and other purchases. Our working capital requirements for inventory will likely continue to increase 
as we continue to open new stores. 

Investing Activities 

Net cash used in investing activities consists primarily of capital expenditures. Net cash used in investing activities 
decreased $15.2 million, or 28.4%, to $38.5 million in the year ended September 30, 2017 compared to $53.7 million in the 
year ended September 30, 2016. Cash paid for capital expenditures decreased $12.5 million in the year ended September 30, 

50 

  
  
  
  
  
  
  
  
  
  
    
    
  
  
      
        
        
  
  
  
  
  
  
2017 compared to the year ended September 30, 2016, driven by the number and the timing of new store openings, relocations 
and remodels.  

During the year ended September 30, 2017, we opened 14 new stores and relocated two stores, compared to opening 
23 new stores, relocating four stores and remodeling one store during the year ended September 30, 2016. We plan to spend 
approximately $25 million to $30 million on capital expenditures during fiscal year 2018 in connection with the opening of 
eight to 10 planned new stores and three to four store relocations.  We anticipate that our new stores will require, on average, 
an upfront capital investment of approximately $2.0 million per store. 

Acquisition  of  property  and  equipment  not  yet  paid  decreased  $4.0  million  to  $2.8  million  in  fiscal  year  2017 

compared to $6.8 million in fiscal year 2016 due to the timing of new store openings and relocations.  

During the year ended September 30, 2016, net cash used in investing activities increased $11.4 million, or 26.9%, 
to $53.7 million compared to $42.3 million in the year ended September 30, 2015 due to the increased number and timing of 
new store openings, relocations and remodels, partially offset by a decrease in the payment for substantially all the assets and 
assumption of certain liabilities of natural foods retailer Nature’s Pantry, Inc. (the Store Acquisition), which operated one 
retail store in Independence, Missouri. Cash paid for capital expenditures increased $17.0 million in the year ended September 
30, 2016 compared to the year ended September 30, 2015, driven by the number and the timing of new store openings. 

Financing Activities 

Cash provided by financing activities consists primarily of borrowings and repayments under our Credit Facility 
and payments of capital and financing lease obligations. Cash provided by financing activities was $0.2 million for the year 
ended September 30, 2017, compared to cash provided by financing activities of $26.0 million for the year ended September 
30, 2016. The decrease in cash provided by financing activities for the year ended September 30, 2017 was primarily due to 
lower  net  incremental  borrowings  of  $1.0  million  under  our  Credit  Facility  during  the  year  ended  September  30,  2017 
compared to net incremental borrowings of $27.4 million during the year ended September 30, 2016. 

Cash provided by financing activities was $26.0 million for the year ended September 30, 2016, compared to cash 
used in financing activities of $0.9 million in the year ended September 30, 2015. The increase in cash provided by financing 
activities for  the year  ended September 30, 2016 was primarily  due to net borrowings of $27.4  million under  our Credit 
Facility during the year ended September 30, 2016. 

Credit Facility 

On January 28, 2016, the Company entered into the Credit Facility. The operating company is the borrower under 
the Credit Facility and its obligations under the Credit Facility are guaranteed by the holding company and Vitamin Cottage 
Two Ltd. Liability Company (VC2). The Credit Facility is secured by a lien on substantially all of the Company’s assets.  

The amount available for borrowing under the Credit Facility is $50.0 million, including a $5.0 million sublimit for 
standby letters of credit. The amount originally available for borrowing under the Credit Facility was $30.0 million, including 
a $5.0 million sublimit for standby letters of credit. On May 10, 2016, the operating company entered into the first amendment 
to  the  Credit  Facility,  pursuant  to  which  the  amount  available  for  borrowing  thereunder  was  increased  to  $45.0  million, 
including a $5.0 million sublimit for standby letters of credit. On September 6, 2017, the operating company entered into the 
second amendment to the Credit Facility, pursuant to which the amount available for borrowing thereunder was increased to 
$50.0 million, including a $5.0 million sublimit for standby letters of credit. Prior to the execution of the second amendment 
to the Credit Facility, the Company had the ability to increase the amount available for borrowing by an additional amount 
of up to $5.0 million if the lender(s) agreed to provide an additional commitment or commitment. Pursuant to the second 
amendment to the Credit Facility, the Company no longer has the ability to increase the amount available for borrowing under 
the Credit Facility by up to an additional $5.0 million. The Company has the right to borrow, prepay and re-borrow amounts 
under the Credit Facility at any time prior to the maturity date. The Credit Facility matures on January 31, 2021. 

For floating rate borrowings under the Credit Facility, interest is determined by the lender’s administrative agent 
based on the most recent compliance certificate of the operating company and stated at the base rate less the lender spread 
based upon certain financial measures. For fixed rate borrowings under the Credit Facility, interest is determined by quoted 
LIBOR rates for the interest period plus the lender spread based upon certain financial measures. The unused commitment 
fee is based upon certain financial measures. 

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The Credit Facility requires compliance with certain customary operational and financial covenants, including a 
leverage  ratio.  The  Credit  Facility  also  contains  certain  other  customary  limitations  on  the  Company’s  ability  to  incur 
additional  debt,  guarantee  other  obligations,  grant  liens  on  assets  and  make  investments  or  acquisitions,  among  other 
limitations. Additionally, the Credit Facility prohibits the payment of cash dividends, except that so long as no default exists 
or would arise as a result thereof, the operating company may pay cash dividends to the holding company for various audit, 
accounting, tax, securities, indemnification, reimbursement, insurance and other reasonable expenses incurred in the ordinary 
course of business, and for repurchases of shares of common stock in an amount not to exceed $10.0 million. 

We had $28.4 and $27.4 million outstanding under the Credit Facility as of September 30, 2017 and September 30, 
2016, respectively. As of each of September 30, 2017 and September 30, 2016, we had undrawn, issued and outstanding 
letters of credit of $1.0 million, which were reserved against the amount available for borrowing under the terms of the Credit 
Facility. We had $20.6 and $16.6 million available for borrowing under the Credit Facility as of September 30, 2017 and 
September 30, 2016, respectively.  

As of each of September 30, 2017 and September 30, 2016, the Company was in compliance with the debt covenants 

under the Credit Facility.  

Contractual Obligations  

The following table summarizes our contractual obligations as of September 30, 2017, dollars in thousands: 

Payments Due by Period 

Total 

Less than 
1 year 

     1–3 years       3-5 years      

More than 
5 years 

Operating leases (1)  ...............................................   $  503,058      
Capital and financing lease obligations, including 

principal and interest payments (2)  ...................     
Debt obligations (3) ...............................................     
Interest payments (4)  .............................................     

48,472      
28,392      
1,798      

39,820      

79,468      

76,197      

307,573  

4,197      
—      
440      

8,575      
—      
881      

8,666      
28,392      
477      

27,034  
—  
—  

  $  581,720      

44,457      

88,924      

113,732      

334,607  

(1)  Represents the minimum lease payments due under our operating leases, excluding annual common area maintenance,

insurance and taxes related to our operating lease obligations.  

(2)  Represents  the  payments  due  under  our  17  capital  and  financing  lease  obligations,  16  of  which  were  open  as  of
September 30, 2017. We do not record rent expense for these capital leases, but rather rental payments under the capital
leases are recognized as a reduction of the capital and financing lease obligations and interest expense. 

(3)  Represents the outstanding balance on our Credit Facility as of September 30,  2017. For purposes of this table, the
outstanding balance was considered outstanding until January 31, 2021, which is the maturity date of the Credit Facility.
In order to calculate future interest payments during the remaining term of our Credit Facility, current amounts were
considered outstanding until January 31, 2021, which is the maturity date of the Credit Facility. 

(4) 

Off-Balance Sheet Arrangements 

As of September 30, 2017, our off-balance sheet arrangements consisted of operating leases and the undrawn portion 
of our Credit Facility. The majority of our stores and facilities are leased, with varying terms and renewal options. Currently, 
we own buildings in which five of our stores are located; those buildings are located on land that is leased pursuant to a 
ground lease. As of September 30, 2017, 17 store leases were classified as capital and financing lease obligations, and the 
remaining leases were classified as operating leases in our consolidated financial statements. We have no other off-balance 
sheet arrangements that have had, or are reasonably likely to have, a material effect on our consolidated financial statements 
or financial condition. 

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Recent Accounting Pronouncements  

In January 2017, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 
No. 2017-04, “Intangibles – Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment” (ASU 2017-
04).  The  amendments  in  ASU  2017-04  simplify  the  accounting  for  goodwill  impairment  for  all  entities  by  requiring 
impairment charges to be based on the first step in the current two-step impairment test. An impairment charge for the amount 
by which the carrying amount exceeds the reporting unit’s fair value should be recognized; however, the loss recognized 
should not exceed the total amount of goodwill allocated to that reporting unit. The amendments should be applied on a 
prospective basis. Early adoption is permitted for annual and interim goodwill impairment testing dates after January 1, 2017 
and is effective for the Company’s first quarter of the fiscal year ending September 30, 2020. The Company is currently 
evaluating the impact that the adoption of these provisions will have on its consolidated financial statements. 

In March 2016, the FASB issued ASU 2016-09, “Improvements to Employee Share-Based Payment Accounting,” 
Topic 718, “Compensation-Stock Compensation” (ASU 2016-09).  ASU 2016-09 includes provisions intended to simplify 
various aspects related to how share-based payments are accounted for and presented in the financial statements, including 
income tax consequences, forfeitures and classification on the statement of cash flows.  The provisions of ASU 2016-09 are 
effective for the Company’s first quarter of the fiscal year ending September 30, 2018, with early adoption permitted.  The 
Company did not early adopt the provisions of ASU 2016-09.  Based upon current estimates, the Company does not expect 
the adoption of ASU 2016-09 will have a significant impact on its consolidated financial statements. 

In February 2016, the FASB issued ASU 2016-02, “Leases,” Topic 842, “Leases” (ASU 2016-02). ASU No. 2016-
02 requires lessees to recognize a right-of-use asset and corresponding lease liability for all leases with terms of more than 
12 months. Recognition, measurement and presentation of expenses will depend on classification as a finance or operating 
lease. ASU 2016-02 also requires certain quantitative and qualitative disclosures. The provisions of ASU 2016-02 should be 
applied on a modified retrospective basis and are effective for the Company’s first quarter of the fiscal year ending September 
30, 2020, with early adoption permitted. The adoption of ASU 2016-02 will result in a material increase to the Company’s 
consolidated balance sheets for lease liabilities and right-of-use assets. The Company is currently evaluating the other effects 
the adoption of ASU 2016-02 will have on its consolidated financial statements. 

In July 2015, the FASB issued ASU 2015-11, “Simplifying the Measurement of Inventory,” Topic 330, “Inventory” 
(ASU 2015-11).  The amendments in ASU 2015-11, which apply to inventory that is measured using any method other than 
the last-in, first-out (LIFO) or retail inventory method, require that entities measure inventory at the lower of cost and net 
realizable value. The amendments in ASU 2015-11 should be applied on a prospective basis.  ASU 2015-11 is effective for 
fiscal years beginning after December 15, 2016 and interim periods within those years.  The provisions of ASU 2015-11 are 
effective for the Company’s first quarter of the fiscal year ending September 30, 2018.  The Company is currently in the 
process of evaluating the impact of the adoption of ASU 2015-11 on our consolidated financial statements. 

In May 2014, the FASB issued ASU 2014-09, “Revenue from Contracts with Customers,” Topic 606, “Revenue 
from Contracts with Customers” (ASU 2014-09). ASU 2014-09 provides guidance for revenue recognition and will replace 
most existing revenue recognition guidance in GAAP when it becomes effective. ASU 2014-09’s core principle is that a 
company will recognize revenue when it transfers promised goods or services to customers in an amount that reflects the 
consideration to which the company expects to be entitled for the transfer of those goods or services. ASU 2014-09 permits 
the use of either the retrospective or cumulative effect transition method.  In July 2015, the FASB issued ASU 2015-14, 
“Revenue from Contracts with Customers – Deferral of the Effective Date.”  The FASB approved the deferral of ASU 2014-
09,  by  extending  the  new  revenue  recognition  standard’s  mandatory  effective  date  by  one  year  and  permitting  public 
companies to apply the new revenue standard to annual reporting periods beginning after December 15, 2017. However, 
earlier adoption is permitted only for annual reporting periods beginning after December 15, 2016. The guidance in ASU 
2014-09 will be effective for the Company in the first quarter of the fiscal year ending September 30, 2019. Further to ASU 
2014-09 and ASU 2015-14, the FASB issued ASU No. 2016-08, “Revenue from Contracts with Customers,” Topic 606, 
“Principal versus Agent Considerations (Reporting Revenue Gross versus Net)” (ASU 2016-08) in March 2016 and ASU 
No.  2016-12,  “Revenue  from  Contracts  with  Customers,”  Topic  606,“Narrow-Scope  Improvements  and  Practical 
Expedients”  (ASU  2016-12)  in  May  2016.   The  amendments  in  ASU  2016-08  clarify  the  implementation  guidance  on 
principal versus agent considerations, including indicators to assist an entity in determining whether it controls a specified 
good or service before it is transferred to the customers. ASU 2016-12 addresses narrow-scope improvements to the guidance 
on collectability, non-cash consideration, and completed contracts at transition. Additionally, the amendments in this ASU 
provide  a  practical  expedient  for  contract  modifications  at  transition  and  an  accounting  policy  election  related  to  the 
presentation of sales taxes and other similar taxes collected from customers. The effective date and transition requirements 
for ASU 2016-08 and ASU 2016-12 are the same as ASU 2014-09. We are currently in the process of evaluating the impact 
of the adoption of ASU 2014-09, ASU 2016-08 and 2016-12 on our consolidated financial statements.   

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Critical Accounting Policies 

The preparation of our consolidated financial statements in conformity with GAAP requires us to make estimates 
and assumptions that affect the reported amounts of assets, liabilities, revenues, expenses and related disclosures of contingent 
assets and liabilities. Actual amounts may differ from these estimates. We base our estimates on historical experience and on 
various other assumptions and factors that we believe to be reasonable under the circumstances. We evaluate our accounting 
policies  and  resulting  estimates  on  an  ongoing  basis  to  make  adjustments  we  consider  appropriate  under  the  facts  and 
circumstances. 

We have chosen accounting policies that we believe are appropriate to report accurately and fairly our operating 
results  and  financial  position,  and  we  apply  those  accounting  policies  in  a  consistent  manner.  Refer  to  our  consolidated 
financial statements and related notes for a summary of our significant accounting policies. We believe that the following 
accounting policies are the most critical in the preparation of our consolidated financial statements because they involve the 
most difficult, subjective or complex judgments about the effect of matters that are inherently uncertain. 

Income Taxes 

We account for income taxes using the asset and liability method. This method requires recognition of deferred tax 
assets and liabilities for expected future tax consequences of temporary differences that currently exist between the tax basis 
and financial reporting basis of our assets and liabilities. Deferred tax assets and liabilities are measured using enacted tax 
rates in the respective jurisdictions in which we operate. We consider the need to establish valuation allowances to reduce 
deferred income tax assets to the amounts that we believe are more likely than not to be recovered. 

We recognize the effect of income tax positions only if those positions are more likely than not of being sustained 
by the relevant taxing authority. Recognized income tax positions are measured at the largest amount that is greater than 50% 
likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment 
occurs. 

Significant  accounting  judgment  is  required  in  determining  the  provision  for  income  taxes  and  related  accruals, 
deferred tax assets and liabilities. In the ordinary course of business, there are transactions and calculations where the ultimate 
tax outcome is uncertain. In addition, we are subject to periodic audits and examinations by the IRS and other state and local 
taxing authorities. Although we believe that our estimates are reasonable, actual results could differ from these estimates. 

To the extent we prevail in matters for which reserves have been established, or are required to pay amounts in 
excess of our reserves, our effective income tax rate in a given financial statement period could be materially affected. An 
unfavorable tax settlement would require the use of our cash and would result in an increase in our effective income tax rate 
in the period of resolution. A favorable tax settlement would be recognized as a reduction in our effective income tax rate in 
the period of resolution. 

Goodwill and Intangible Assets 

We assess our goodwill and intangible assets primarily consisting of trademarks, favorable operating leases and 
covenants-not-to-compete  at  least  annually.  The  Company’s  annual  impairment  testing  of  goodwill  is  performed  as  of 
September 30. In performing the Company’s analysis of goodwill, the Company first evaluates qualitative factors, including 
relevant events and circumstances, to determine whether it is more likely than not that the fair value of a reporting unit is less 
than its carrying amount. If it is not more likely than not that the fair value of a reporting unit is less than its carrying amount, 
the two-step impairment test is not necessary. If it is determined that it is more likely than not that the fair value of a reporting 
unit  is  less  than  its  carrying  amount,  then  the  Company  performs  the  two-step  impairment  test.  There  are  significant 
judgments and estimates within the processes; it is therefore possible that materially different amounts could be recorded if 
we used different assumptions or if the underlying circumstances were to change. 

Impairment of Long-Lived Assets 

We assess our long-lived assets, principally property and equipment, for possible impairment at least annually, or 
whenever events or changes in circumstances indicate the carrying amount of an asset may not be recoverable. Recoverability 
is  measured  by  a  comparison  of  the  carrying  amount  of  the  assets  to  the  future  undiscounted  cash  flows  expected  to  be 
generated by the assets. We aggregate long-lived assets at the store level which we consider to be the lowest level in the 
organization for which independent identifiable cash flows are available. If the carrying value of the long-lived asset or asset 

54 

  
  
 
  
  
  
  
  
  
  
  
group  is  not  recoverable  on  an  undiscounted  cash  flow  basis,  impairment  is  recognized  to  the  extent  the  carrying  value 
exceeds its fair value. 

Our  judgment  regarding  events  or  changes  in  circumstances  that  indicate  an  asset’s  carrying  value  may  not  be 
recoverable is based on several factors such as historical and forecasted operating results, significant industry trends and 
other economic factors. Further, determining whether an impairment exists requires that we use estimates and assumptions 
in calculating the future undiscounted cash flows expected to be generated by the assets. These estimates and assumptions 
look several years into the future and include assumptions on future store revenue growth, potential impact of operational 
changes, competitive factors, inflation and the economy. Application of alternative assumptions could produce materially 
different results. 

Leases  

We lease retail stores, a bulk food repackaging facility and distribution center, land and administrative offices under 
long-term operating leases, capital financing leases or capital leases. Accounting for leased properties requires compliance 
with  technical  accounting  rules  and  significant  judgment  by  management.  Application  of  these  accounting  rules  and 
assumptions made by management will determine whether the lease is accounted for as an operating lease, whether we are 
considered the owner for accounting purposes or whether the lease is accounted for as a capital lease. 

If the lease is classified as an operating lease, it is not recognized on our consolidated balance sheet, and rent expense, 

including rent holidays and escalating payment terms, is recognized on a straight-line basis over the expected lease term. 

If we are determined to be the owner for accounting purposes, we record the fair market value of the leased asset 
and a related capital lease finance obligation on our consolidated balance sheet. The leased asset is then depreciated over the 
estimated useful life of the asset. Rent payments for these properties are not recorded as rent expense, but rather are recognized 
as a reduction of the capital lease finance obligation and as interest expense. 

If the lease is classified as a capital lease, we record the present value of the minimum lease payments and a related 
capital lease obligation on our consolidated balance sheet. The asset is then depreciated over the expected lease term. Rent 
payments for these properties are not recorded as rent expense, but rather are recognized as a reduction of the capital lease 
obligation and as interest expense. 

Significant accounting judgment and assumptions are required in determining the accounting for leases, including:  

● 

fair market value of the leased asset, which is generally estimated based on project costs or comparable market
data. Fair market value is used as a factor in determining whether the lease is accounted for as an operating or
capital lease, and is used for recording the leased asset when we are determined to be the owner for accounting
purposes; 

●  minimum lease term that includes contractual lease periods, and may also include the exercise of renewal options 
if the exercise of the option is determined to be reasonably assured or where failure to exercise such options
would result in an economic penalty. The minimum lease term is used as a factor in determining whether the
lease  is  accounted  for  as  an  operating  lease  or  a  capital  lease  and  in  determining  the  period  over  which  to
depreciate the capital lease asset; and  
incremental borrowing rate which is estimated based on treasury rates for debt with maturities comparable to
the minimum lease term and our credit spread and other premiums. The incremental borrowing rate is used as a
factor  in  determining  the  present  value  of  the  minimum  lease  payments  which  is  then  used  in  determining
whether  the  lease  is  accounted  for  as  an operating  lease or  capital  lease,  as well  as  for  allocating  our rental
payments on capital leases between interest expense and a reduction of the outstanding obligation. 

● 

Item 7A. Quantitative and Qualitative Disclosures about Market Risk. 

We are exposed to interest rate changes of our long-term debt. We do not use financial instruments for trading or 

other speculative purposes. 

55 

  
  
  
  
 
  
  
  
  
  
  
  
  
 
 
Interest Rate Risk 

Our principal exposure to market risk relates to changes in interest rates with respect to our Credit Facility. As of 
September 30, 2017, $28.4 million was outstanding under our Credit Facility. Our Credit Facility carries floating interest 
rates that are tied to the prime rate, and therefore, our statements of income and our cash flows are exposed to changes in 
interest rates. Based upon a sensitivity analysis at September 30, 2017, a hypothetical 100 basis point change in interest rates 
would change our annual interest expense by $0.4 million in the year ended September 30, 2017. 

Item 8. Financial Statements and Supplementary Data. 

Natural Grocers by Vitamin Cottage, Inc. 

Index to Consolidated Financial Statements 

Report of Independent Registered Public Accounting Firm ....................................................................................  
Consolidated Balance Sheets as of September 30, 2017 and 2016 .........................................................................  
Consolidated Statements of Income for the years ended September 30, 2017, 2016 and 2015 ..............................  
Consolidated Statements of Cash Flows for the years ended September 30, 2017, 2016 and 2015 ........................  
Consolidated Statements of Changes in Stockholders’ Equity for the years ended September 30, 2017, 2016 

and 2015 ...............................................................................................................................................................  
Notes to Consolidated Financial Statements ...........................................................................................................  

Page 
Number 
57 
59 
60 
61 

62 
63 

56 

  
 
  
  
  
  
 
 
Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders 
Natural Grocers by Vitamin Cottage, Inc.: 

We have audited the accompanying consolidated balance sheets of Natural Grocers by Vitamin Cottage, Inc. and subsidiaries 
(the  Company)  as  of  September  30,  2017  and  2016,  and  the  related  consolidated  statements  of  income,  cash  flows,  and 
changes in stockholders’ equity for each of the years in the three-year period ended September 30, 2017. These consolidated 
financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these 
consolidated financial statements based on our audits. 

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United 
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial 
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts 
and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant 
estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits 
provide a reasonable basis for our opinion. 

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial 
position of Natural Grocers by Vitamin Cottage, Inc. and subsidiaries as of September 30, 2017 and 2016, and the results of 
their operations and their cash flows for each of the years in the three-year period ended September 30, 2017, in conformity 
with U.S. generally accepted accounting principles. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), 
Natural  Grocers  by  Vitamin  Cottage,  Inc.’s  internal  control  over financial  reporting  as  of  September  30,  2017,  based on 
criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations 
of  the  Treadway  Commission  (COSO),  and our report  dated  December  7, 2017  expressed  an  unqualified  opinion on  the 
effectiveness of the Company’s internal control over financial reporting. 

Denver, Colorado 
December 7, 2017 

/s/ KPMG LLP 

57 

  
  
  
  
  
  
  
  
  
 
 
Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders 
Natural Grocers by Vitamin Cottage, Inc.: 

We have audited Natural Grocers by Vitamin Cottage, Inc. and subsidiaries' (the Company) internal control over financial 
reporting as of September 30, 2017, based on criteria established in Internal Control – Integrated Framework (2013) issued 
by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Natural Grocers by Vitamin Cottage, 
Inc.’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of 
the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal 
Control over Financial Reporting in Item 9A. Our responsibility is to express an opinion on the Company’s internal control 
over financial reporting based on our audit. 

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United 
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective 
internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an 
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and 
evaluating  the  design  and  operating  effectiveness  of  internal  control  based  on  the  assessed  risk.  Our  audit  also  included 
performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a 
reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures 
that  (1) pertain  to  the  maintenance  of  records  that,  in reasonable detail,  accurately  and  fairly  reflect  the  transactions  and 
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to 
permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures of the company are being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

In our opinion, Natural Grocers by Vitamin Cottage, Inc. maintained, in all material respects, effective internal control over 
financial reporting as of September 30, 2017, based on criteria established in Internal Control – Integrated Framework (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), 
the consolidated balance sheets of Natural Grocers by Vitamin Cottage, Inc. and subsidiaries as of September 30, 2017 and 
2016, and the related consolidated statements of income, cash flows, and changes in stockholders’ equity for each of the years 
in the three-year period ended September 30, 2017, and our report dated December 7, 2017 expressed an unqualified opinion 
on those consolidated financial statements. 

Denver, Colorado 
December 7, 2017 

/s/ KPMG LLP 

58 

  
  
  
  
  
  
  
  
  
  
  
 
 
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 

Consolidated Balance Sheets 
(Dollars in thousands, except per share data) 

Current assets: 

Assets 

Cash and cash equivalents ............................................................................................   $
Accounts receivable, net ...............................................................................................     
Merchandise inventory .................................................................................................     
Prepaid expenses and other current assets ....................................................................     
Total current assets ....................................................................................................     
Property and equipment, net .............................................................................................     
Other assets: 

Deposits and other assets ..............................................................................................     
Goodwill and other intangible assets, net .....................................................................     
Deferred financing costs, net ........................................................................................     
Total other assets .......................................................................................................     
Total assets ................................................................................................................   $

Current liabilities: 

Liabilities and Stockholders’ Equity 

Accounts payable ..........................................................................................................   $
Accrued expenses .........................................................................................................     
Capital and financing lease obligations, current portion  ..............................................     
Total current liabilities ..............................................................................................     

Long-term liabilities: 

Capital and financing lease obligations, net of current portion ....................................     
Revolving credit facility  ..............................................................................................     
Deferred income tax liabilities, net  ..............................................................................     
Deferred compensation  ................................................................................................     
Deferred rent .................................................................................................................     
Leasehold incentives .....................................................................................................     
Total long-term liabilities ..........................................................................................     
Total liabilities ..........................................................................................................     

Commitments (Notes 10 and 17) 
Stockholders’ equity: 

Common stock, $0.001 par value. 50,000,000 shares authorized, 22,510,279 and 
22,510,279 shares issued, at 2017 and 2016, respectively and 22,448,056 and 
22,452,609 outstanding, at 2017 and 2016, respectively  .........................................     
Additional paid-in capital  ............................................................................................     
Retained earnings .........................................................................................................     
Common stock in treasury at cost, 62,223 and 57,670 shares at 2017 and 2016, 

respectively  ..............................................................................................................     
Total stockholders’ equity  ........................................................................................     
Total liabilities and stockholders’ equity  .................................................................   $

See accompanying notes to consolidated financial statements. 

September 30, 

2017 

2016 

6,521      
4,860      
93,612      
3,222      
108,215      
184,417      

1,642      
5,655      
62      
7,359      
299,991      

56,849      
14,164      
548      
71,561      

32,880      
28,392      
12,419      
1,231      
10,465      
9,160      
94,547      
166,108      

23      
55,678      
78,846      

(664)     
133,883      
299,991      

4,017  
3,747  
86,330  
3,233  
97,327  
178,297  

971  
5,601  
50  
6,622  
282,246  

53,615  
12,448  
478  
66,541  

31,429  
27,428  
12,178  
757  
8,809  
8,379  
88,980  
155,521  

23  
55,437  
71,955  

(690) 
126,725  
282,246  

59 

  
  
  
  
  
  
  
    
  
    
  
      
  
  
      
        
  
      
        
  
    
  
      
  
  
      
        
  
      
        
  
      
        
  
      
        
  
  
 
 
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 

Consolidated Statements of Income 
(Dollars in thousands, except per share data) 

Year ended September 30, 
2016 

2017 

2015 

Net sales .............................................................................................   $ 
Cost of goods sold and occupancy costs ............................................     
Gross profit .................................................................................     
Store expenses ....................................................................................     
Administrative expenses ....................................................................     
Pre-opening and relocation expenses .................................................     
Operating income ........................................................................     
Interest expense ..................................................................................     
Income before income taxes ........................................................     
Provision for income taxes .................................................................     
Net income ..................................................................................   $ 

769,030      
556,694      
212,336      
174,350      
20,089      
3,799      
14,098      
(3,793)     
10,305      
(3,414)     
6,891      

705,499       
503,727       
201,772       
156,158       
19,242       
5,993       
20,379       
(3,044 )     
17,335       
(5,864 )     
11,471       

624,678   
442,582   
182,096   
132,131   
17,514   
3,822   
28,629   
(2,993 ) 
25,636   
(9,432 ) 
16,204   

Net income per share of common stock: 

Basic ............................................................................................   $ 
Diluted ........................................................................................   $ 
Weighted average number of shares of common stock outstanding:        

0.31      
0.31      

0.51       
0.51       

0.72   
0.72   

Basic ............................................................................................     
Diluted ........................................................................................     

22,453,409      
22,463,675      

22,492,986       
22,507,152       

22,490,260   
22,500,833   

See accompanying notes to consolidated financial statements. 

60 

  
  
  
  
  
  
  
    
    
  
  
      
        
        
  
      
        
        
  
        
        
  
  
 
 
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 
Consolidated Statements of Cash Flows 
(Dollars in thousands)  

Operating activities: 

Net income ......................................................................................   $ 
Adjustments to reconcile net income to net cash provided by 

operating activities: 
Depreciation and amortization ....................................................     
(Gain) loss on disposal of property and equipment  ....................     
Share-based compensation ..........................................................     
Deferred income tax expense ......................................................     
Non-cash interest expense ...........................................................     
Changes in operating assets and liabilities 

(Increase) decrease in: 

Accounts receivable, net ......................................................     
Income tax receivable ..........................................................     
Merchandise inventory .........................................................     
Prepaid expenses and other assets ........................................     

Increase (decrease) in: 

Accounts payable .................................................................     
Accrued expenses ................................................................     
Deferred compensation ........................................................     
Deferred rent and leasehold incentives ................................     
Net cash provided by operating activities .........................     

Investing activities: 

Acquisition of property and equipment ..........................................     
Proceeds from sale of property and equipment ...............................     
Payment for acquisition ..................................................................     
Net cash used in investing activities .................................     

Financing activities: 

Borrowings under credit facility .....................................................     
Repayments under credit facility ....................................................     
Repurchases of common stock  ......................................................     
Capital and financing lease obligations payments ..........................     
Contingent consideration payments for acquisition ........................     
Payments on withholding tax for restricted stock unit vesting .......     
Loan fees paid .................................................................................     
Net cash provided by (used in) financing activities  .........     
Net increase (decrease) in cash and cash equivalents  ......     
Cash and cash equivalents, beginning of year ....................................     
Cash and cash equivalents, end of year ..............................................   $ 
Supplemental disclosures of cash flow information: 

Cash paid for interest ......................................................................   $ 
Cash paid for interest on capital and financing lease obligations, 

net of capitalized interest of $482, $538 and $309, respectively      
Income taxes paid ...........................................................................     

Supplemental disclosures of non-cash investing and financing 

activities: 

Acquisition of property and equipment not yet paid.......................   $ 
Proceeds from sale of property and equipment not yet received  ...     
Property acquired through capital and financing lease obligations     
Direct bank to bank payment for a change in credit facility 

Year ended September 30, 
2016 

2017 

2015 

6,891      

11,471       

16,204   

29,511      
(21)     
758      
241      
12      

(1,100)     
732      
(7,282)     
(1,049)     

7,224      
1,521      
474      
2,937      
40,849      

(41,231)     
2,732      
—      
(38,499)     

291,765      
(290,800)     
(261)     
(479)     
—      
(71)     
—      
154      
2,504      
4,017      
6,521      

25,533       
(3 )     
879       
6,971       
13       

(1,171 )     
(1,776 )     
(11,512 )     
(542 )     

3,314       
(7,345 )     
443       
2,552       
28,827       

(53,759 )     
19       
—       
(53,740 )     

234,604       
(207,176 )     
(829 )     
(423 )     
—       
(119 )     
(42 )     
26,015       
1,102       
2,915       
4,017       

739      

331       

2,972      
2,656      

2,637       
6,370       

2,843      
12      
1,499      

6,837       
—       
4,438       

21,337   
56   
573   
630   
15   

(430 ) 
—   
(15,711 ) 
(533 ) 

12,891   
3,848   
314   
1,809   
41,003   

(36,750 ) 
13   
(5,601 ) 
(42,338 ) 

202,878   
(202,878 ) 
—   
(247 ) 
(514 ) 
(102 ) 
—   
(863 ) 
(2,198 ) 
5,113   
2,915   

63   

2,809   
8,194   

6,429   
—   
5,772   

—   

provider  .....................................................................................     

—      

18,858       

See accompanying notes to consolidated financial statements. 

61 

  
  
  
  
  
  
    
    
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
  
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 
Consolidated Statements of Changes in Stockholders’ Equity 
Fiscal Years Ended September 30, 2017, 2016 and 2015 
(Dollars in thousands, except per share data) 

Common stock –$0.001 
par value 

Shares 

  outstanding      Amount   

     Additional      
     paid-in 
capital 

     Retained      Treasury      stockholders’    
    earnings    

equity 

stock 

Total 

Balances September 30, 2014 .........      22,485,488    $ 
—      
11,140      

Net income ...................................     
Share-based compensation ...........     
Tax shortfall related to share-

based compensation .................     

—      
Balances September 30, 2015  ........      22,496,628      
—      
23,951      

Net income ...................................     
Share-based compensation ...........     
Tax shortfall related to share-

based compensation .................     
Repurchase of common stock ......     

—      
(67,970)     
Balances September 30, 2016  ........      22,452,609      
—      
—      

Net income ...................................     
Share-based compensation ...........     
Tax shortfall related to share-

based compensation .................     
Repurchase of common stock ......     

—      
(4,553)     
Balances September 30, 2017  ........      22,448,056    $ 

22     $ 
—       
—       

—       
22       
—       
1       

—       
—       
23       
—       
—       

—       
—       
23     $ 

54,552     $  44,280    $ 
16,204      
—      

—       
471       

—    $ 
—      
—      

(41 )     
54,982       
—       
609       

(154 )     
—       
55,437       

399       

—      
60,484      
11,471      
—      

—      
—      
71,955      
6,891      
—      

—      
—      
—      
139      

—      
(829)     
(690)     
—      
288      

(158 )     
—       

—      
—      
55,678     $  78,846    $ 

—      
(262)     
(664)   $ 

98,854  
16,204  
471  

(41) 
115,488  
11,471  
749  

(154) 
(829) 
126,725  
6,891  
687  

(158) 
(262) 
133,883  

See accompanying notes to consolidated financial statements. 

62 

  
  
  
  
  
 
    
 
    
  
  
  
    
 
 
   
 
        
  
 
 
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 

Notes to Consolidated Financial Statements 
September 30, 2017 and 2016 

1. Organization 

Nature of Business 

Natural Grocers by Vitamin Cottage, Inc. (Natural Grocers or the holding company) and its consolidated subsidiaries 
(collectively, the Company) operate retail stores that specialize in natural and organic groceries and dietary supplements. The 
Company operates its retail stores under its trademark Natural Grocers by Vitamin Cottage® with 140 stores as of September 
30,  2017,  including  37  stores  in  Colorado,  21  in  Texas,  12  in  Arizona,  nine  in  Oregon,  eight  in  Kansas,  seven  each  in 
Oklahoma and Utah, five each in Iowa and New Mexico, four each in Idaho, Montana and Missouri, three each in Arkansas, 
Nebraska, Nevada and Washington, two each in North Dakota and Wyoming, and one in Minnesota. The Company also has 
a bulk food repackaging facility and distribution center in Colorado. The Company had 126 and 103 stores as of September 
30, 2016 and 2015, respectively. 

2. Basis of Presentation and Summary of Significant Accounting Policies 

Principles of Consolidation 

The  accompanying  consolidated  financial  statements  include  all  the  accounts  of  the  holding  company’s  wholly 
owned subsidiaries, Vitamin Cottage Natural Food Markets, Inc. (the operating company) and Vitamin Cottage Two Ltd. 
Liability Company (VC2). All significant intercompany balances and transactions have been eliminated in consolidation. 

Use of Estimates 

The preparation of financial statements in conformity with generally accepted accounting principles in the United 
States  of  America  (GAAP) requires  management  to  make  estimates  and  assumptions  that  affect  the reported  amounts  of 
assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements and the reported 
amounts  of  revenues  and  expenses  during  the  reporting  period.  Management  reviews  its  estimates  on  an  ongoing  basis, 
including  those  related  to  valuation  of  inventories,  useful  lives  of  long-lived  assets  for  depreciation  and  amortization, 
impairment  of  finite-lived  intangible,  long-lived  assets,  and  goodwill,  lease  assumptions,  allowances  for  self-insurance 
reserves,  deferred  tax  assets  and  liabilities  and  litigation  based  on  currently  available  information.  Changes  in  facts  and 
circumstances may result in revised estimates and actual results could differ from those estimates. 

Segment Information 

The Company has one reporting segment, natural and organic retail stores. 

Cash and Cash Equivalents 

Cash and cash equivalents include currency on hand, demand deposits with banks, money market funds and credit 
and  debit  card  transactions  which  typically  settle  within  three  business  days.  The  Company  considers  all  highly  liquid 
investments with a remaining maturity of 90 days or less when acquired to be cash equivalents. 

Accounts Receivable 

Accounts receivable consists primarily of receivables from vendors for certain promotional programs,  magazine 
advertising  and  other  miscellaneous  receivables  and  are  presented  net  of  any  allowances  for  doubtful  accounts.  Vendor 
receivable balances are generally presented on a gross basis separate from any related payable due. Allowance for doubtful 
accounts is calculated based on historical experience and application of the specific identification method. Allowance for 
doubtful  accounts  totaled  approximately  $0.2  million  and  less  than  $0.1  million  as  of  September  30,  2017  and  2016, 
respectively.  

63 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Concentration of Credit Risk 

Financial  instruments  that  potentially  subject  the  Company  to  a  concentration of credit  risk  consist  primarily  of 
investments in cash and cash equivalents and accounts receivable. The Company’s cash and cash equivalent account balances, 
which are held in major financial institutions, exceeded the Federal Deposit Insurance Corporation’s federally insured limits 
by approximately $6.3 million as of September 30, 2017.  

Vendor Concentration 

For the years ended September 30, 2017, 2016 and 2015, purchases from  the Company’s largest vendor and its 
subsidiaries represented approximately 62%, 59% and 57%, respectively, of all product purchases made during such periods. 
However, the Company believes that, if necessary, alternate vendors could supply similar products in adequate quantities to 
avoid material disruptions to operations. 

Merchandise Inventory 

Merchandise inventory consists of goods held for sale. The cost of inventory includes certain costs associated with 
the preparation of inventory for sale, including inventory overhead costs. Merchandise inventory is carried at the lower of 
cost or market value. Cost is determined using the weighted average cost method. 

Long-Lived Assets 

Depreciable long-lived assets primarily consist of leasehold and building improvements, which are stated at historical cost 
less accumulated depreciation. Depreciation is provided using the straight-line method over the useful life of the relevant 
asset.  For  land  improvements  and  leasehold  and  building  improvements,  depreciation  is  recorded  over  the  shorter  of  the 
assets’ useful lives or the lease terms. Maintenance, repairs and renewals that neither add to the value of the property nor 
appreciably prolong its life are charged to expense as incurred. Gains and losses on disposition of property and equipment 
are included in store expenses in the year of disposition, and primarily relate to store relocations. 

The Company capitalizes interest, if applicable, as part of the historical costs of buildings and leasehold and building 
improvements.  The  Company  capitalizes  certain  costs  incurred  with  developing  or  obtaining  internal-use  software. 
Capitalized software costs are included in property and equipment in the consolidated balance sheets and are amortized over 
the estimated useful lives of the software. Software costs that do not meet capitalization criteria are expensed as incurred. 

Impairment of Finite-Lived Intangible and Long-Lived Assets 

Long-lived  assets,  such  as  property  and  equipment  and  purchased  intangible  assets  subject  to  amortization,  are 
reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not 
be recoverable. The Company aggregates long-lived assets at the store level, which the Company considers to be the lowest 
level in the organization for which independent identifiable cash flows are available. If circumstances require a long-lived 
asset or asset group to be tested for possible impairment, the Company first compares undiscounted cash flows expected to 
be generated by that store to its carrying value. If the carrying value of the long-lived asset or asset group is not recoverable 
on an undiscounted cash flow basis, impairment is recognized to the extent that the carrying value exceeds its fair value. The 
Company  considers  factors  such  as  historic  and  forecasted  operating  results,  trends  and  future  prospects,  current  market 
value, significant industry trends and other economic and regulatory factors in performing these analyses. As of September 
30, 2017, the Company has recorded no impairment charges related to finite-lived intangible or long-lived assets. 

Goodwill and Intangible Assets 

Intangible  assets  primarily  consist  of  goodwill,  trademarks,  favorable  operating  leases  and  covenants-not-to-
compete. Goodwill and the Vitamin Cottage trademark have indefinite lives and are not amortized; rather, they are tested for 
impairment  at  least  annually.  Intangible  assets  with  definite  lives  are  amortized  over  their  estimated  useful  lives.  The 
Company evaluates the reasonableness of the useful lives of these intangibles at least annually. 

The  Company’s  annual  impairment  testing  of  goodwill  is  performed  as  of  September  30.  In  performing  the 
Company’s  analysis  of  goodwill,  the  Company  first  evaluates  qualitative  factors,  including  relevant  events  and 
circumstances, to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying 
amount. If it is not more likely than not that the fair value of a reporting unit is less than its carrying amount, the two-step 
impairment test is not necessary. If it is determined that it is more likely than not that the fair value of a reporting unit is less 
64 

  
  
  
  
  
  
  
  
  
  
  
  
  
than its carrying amount, then the Company performs the two-step impairment test. Under the first step, the fair value of the 
reporting unit is compared with its carrying value (including goodwill). If the fair value of the reporting unit is less than its 
carrying value, an indication of goodwill impairment exists for the reporting unit and the Company must perform step two of 
the impairment test (measurement). Under step two, an impairment loss is recognized for any excess of the carrying amount 
of the reporting unit’s goodwill over the implied fair value of that goodwill. As of September 30, 2017, the Company has 
recorded no impairment charges related to goodwill. 

Deferred Financing Costs 

Certain costs incurred with borrowings or establishment of credit facilities are deferred. These costs are amortized 

over the life of the credit facility using the straight-line method. 

Leases  

The Company leases retail stores, a bulk food repackaging facility and distribution center and administrative offices 
under long-term operating or capital or financing leases. These leases include scheduled increases in minimum rents and 
renewal  provisions  at  the  option  of  the  Company.  The  lease  term  for  accounting  purposes  commences  with  the  date  the 
Company takes possession of the space and ends on the later of the primary lease term or the expiration of any renewal 
periods that are deemed to be reasonably assured at the inception of the lease.  

Operating leases  

The Company accounts for operating leases with rent holidays and escalating payment terms by recognizing the 
associated expense on a straight-line basis over the lease term, and the difference between the average rental amount charged 
to expense and amounts payable under the leases are included in deferred rent. For certain leases, the Company has also 
received  cash  from  landlords  to  compensate  for  costs  incurred  by  the  Company  in  making  the  store  locations  ready  for 
operation (leasehold incentives). Leasehold incentives received from a landlord are deferred and recognized on a straight-
line basis as a reduction to rent expense over the lease term. 

Capital financing leases  

From  time  to  time,  the  Company  enters  into  leases  with developers for build-to-suit  store  locations. Upon  lease 
execution,  the  Company  analyzes  its  involvement  during  the  construction  period.  As  a  result  of  defined  forms  of  lessee 
involvement, the Company could be deemed the “owner” for accounting purposes during the construction period, and may 
be required to capitalize the project costs on its balance sheet. If the project costs are capitalized, the Company performs a 
sale-leaseback analysis upon completion of the construction to determine if the Company should remove the assets from its 
balance  sheet.  If  the  asset  should  not  be  removed  from  the  balance  sheet,  the  fair  market  value  of  the  building  remains 
recognized as an asset on the balance sheet, along with a corresponding capital lease financing obligation equal to the fair 
market value of the building less any amount the Company contributed towards construction. The Company does not record 
rent expense for the rental payments under capital financing leases, but rather payments under the capital financing lease 
obligations  are  recognized  as  a  reduction  of  the  capital  lease  financing  obligation  and  as  interest  expense.  The  capital 
financing lease asset is depreciated on a straight-line basis over the estimated useful life of the asset.  

Capital leases  

Occasionally, the Company enters into leases that are deemed to be capital leases. For these leases, the Company 
capitalizes the lower of the present value of the minimum lease payments or the fair value of the leased asset at inception and 
records a corresponding capital lease obligation. The Company does not record rent expense for the rental payments under 
capital  leases,  but  rather  payments  under  the  capital  lease  obligations  are  recognized  as  a  reduction  of  the  capital  lease 
obligation and as interest expense. The capital lease asset is depreciated on a straight-line basis over the term of the related 
lease.  

Self-Insurance 

The  Company  is  self-insured  for  certain  losses  relating  to  employee  medical  and  dental  benefits  and  workers 
compensation. Stop-loss coverage has been purchased to limit exposure to any significant level of claims. Self-insured losses 
are accrued based upon the Company’s estimates of the aggregate claims incurred but not reported using historical experience. 
The  estimated  accruals  for  these  liabilities  could  be  significantly  affected  if  future  occurrences  and  claims  differ  from 
historical trends. 

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Revenue Recognition 

Revenue  is  recognized  at  the  point  of  sale,  net  of  in-house  coupons,  discounts  and  returns.  Sales  taxes  are  not 
included in sales. The Company charges sales tax on all taxable customer purchases and remits these taxes monthly to the 
appropriate taxing jurisdiction. The Company records a deferred revenue liability within accrued expenses when it sells the 
Company’s gift cards and records a sale when a customer redeems the gift card.  

Cost of Goods Sold and Occupancy Costs 

Cost of goods sold and occupancy costs includes the cost of inventory sold during the period net of discounts and 
allowances, as well as, distribution, shipping and handling costs, store occupancy costs and costs of the bulk food repackaging 
facility and distribution center. The amount shown is net of various rebates from third-party vendors in the form of quantity 
discounts and payments. Vendor consideration associated with product discounts is recorded as a reduction in the cost of the 
product. Store occupancy costs include rent, common area maintenance and real estate taxes. Store occupancy costs do not 
include any rent amounts for the store leases classified as capital and financing lease obligations.  

Store Expenses 

Store expenses consist of store-level expenses such as salaries, benefits and share-based compensation, supplies, 
utilities,  depreciation, gain or  loss  on disposal  of  assets  and  other related  costs  associated  with  operations  support. Store 
expenses also include purchasing support services and advertising and marketing costs. 

Administrative Expenses 

Administrative expenses consist of salaries, benefits and share-based compensation, occupancy costs, depreciation, 
office  supplies,  hardware  and  software  expenses,  professional  services  expenses  and  other  general  and  administrative 
expenses. 

Pre-Opening and Relocation Expenses 

Costs associated with the opening of new stores or relocating existing stores are expensed as incurred. 

Advertising and Marketing 

Advertising and marketing costs are expensed as incurred and are included in store expenses and pre-opening and 
relocation expenses in the consolidated statements of income. Total advertising and marketing expenses for the years ended 
September 30, 2017, 2016 and 2015 were approximately $10.7 million, $10.8 million and $9.3 million, respectively, net of 
vendor reimbursements received for magazine advertising of approximately $3.2 million, $3.2 million and $2.5 million for 
the years ended September 30, 2017, 2016 and 2015, respectively. 

Share-Based Compensation 

The Company adopted the 2012 Omnibus Incentive Plan in connection with its initial public offering on July 25, 
2012. Restricted common stock units are granted at the market price of the Company’s common stock on the date of grant 
and expensed over the applicable vesting period. 

The excess tax benefits for recognized compensation costs are reported as a credit to additional-paid-in capital and 

as operating cash outflows when such excess tax benefits are realized by a reduction to current taxes payable. 

Income Taxes 

The Company accounts for income taxes using the asset and liability method. This method requires recognition of 
deferred tax assets and liabilities for expected future tax consequences of temporary differences that currently exist between 
the  tax  basis  and  financial  reporting  basis  of  the  Company’s  assets  and  liabilities.  Deferred  tax  assets  and  liabilities  are 
measured using enacted tax rates in the respective jurisdictions in which the Company operates. 

The  Company  considers  the  need  to  establish  valuation  allowances  to  reduce  deferred  income  tax  assets  to  the 

amounts the Company believes are more likely than not to be recovered. 

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The Company recognizes the effect of income tax positions only if those positions are more likely than not of being 
sustained.  Recognized  income  tax  positions  are  measured  at  the  largest  amount  that  is  greater  than  50%  likely  of  being 
realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. Although 
the  Company  believes  that  its  estimates  are  reasonable,  actual  results  could  differ  from  these  estimates.  In  addition,  the 
Company is subject to periodic audits and examinations by the Internal Revenue Service (IRS) and other state and local 
taxing authorities. 

Any  interest  or  penalties  incurred  related  to  income  taxes  are  expensed  as  incurred  and  treated  as  permanent 

differences for tax purposes. 

Recent Accounting Pronouncements  

In January 2017, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 
No. 2017-04, “Intangibles – Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment” (ASU 2017-
04).  The  amendments  in  ASU  2017-04  simplify  the  accounting  for  goodwill  impairment  for  all  entities  by  requiring 
impairment charges to be based on the first step in the current two-step impairment test. An impairment charge for the amount 
by which the carrying amount exceeds the reporting unit’s fair value should be recognized; however, the loss recognized 
should not exceed the total amount of goodwill allocated to that reporting unit. The amendments should be applied on a 
prospective basis. Early adoption is permitted for annual and interim goodwill impairment testing dates after January 1, 2017 
and is effective for the Company’s first quarter of the fiscal year ending September 30, 2020. The Company is currently 
evaluating the impact that the adoption of these provisions will have on its consolidated financial statements. 

In March 2016, the FASB issued ASU 2016-09, “Improvements to Employee Share-Based Payment Accounting,” 
Topic 718, “Compensation-Stock Compensation” (ASU 2016-09).  ASU 2016-09 includes provisions intended to simplify 
various aspects related to how share-based payments are accounted for and presented in the financial statements, including 
income tax consequences, forfeitures and classification on the statement of cash flows.  The provisions of ASU 2016-09 are 
effective for the Company’s first quarter of the fiscal year ending September 30, 2018, with early adoption permitted.  The 
Company did not early adopt the provisions of ASU 2016-09.  Based upon current estimates, the Company does not expect 
the adoption of ASU 2016-09 will have a significant impact on its consolidated financial statements. 

In February 2016, the FASB issued ASU 2016-02, “Leases,” Topic 842, “Leases” (ASU 2016-02). ASU No. 2016-
02 requires lessees to recognize a right-of-use asset and corresponding lease liability for all leases with terms of more than 
12 months. Recognition, measurement and presentation of expenses will depend on classification as a finance or operating 
lease. ASU 2016-02 also requires certain quantitative and qualitative disclosures. The provisions of ASU 2016-02 should be 
applied on a modified retrospective basis and are effective for the Company’s first quarter of the fiscal year ending September 
30, 2020, with early adoption permitted. The adoption of ASU 2016-02 will result in a material increase to the Company’s 
consolidated balance sheets for lease liabilities and right-of-use assets. The Company is currently evaluating the other effects 
the adoption of ASU 2016-02 will have on its consolidated financial statements. 

In July 2015, the FASB issued ASU 2015-11, “Simplifying the Measurement of Inventory,” Topic 330, “Inventory” 
(ASU 2015-11).  The amendments in ASU 2015-11, which apply to inventory that is measured using any method other than 
the last-in, first-out (LIFO) or retail inventory method, require that entities measure inventory at the lower of cost and net 
realizable value. The amendments in ASU 2015-11 should be applied on a prospective basis.  ASU 2015-11 is effective for 
fiscal years beginning after December 15, 2016 and interim periods within those years.  The provisions of ASU 2015-11 are 
effective for the Company’s first quarter of the fiscal year ending September 30, 2018.  The Company is currently in the 
process of evaluating the impact of the adoption of ASU 2015-11 on our consolidated financial statements.  

In May 2014, the FASB issued ASU 2014-09, “Revenue from Contracts with Customers,” Topic 606, “Revenue 
from Contracts with Customers” (ASU 2014-09). ASU 2014-09 provides guidance for revenue recognition and will replace 
most existing revenue recognition guidance in GAAP when it becomes effective. ASU 2014-09’s core principle is that a 
company will recognize revenue when it transfers promised goods or services to customers in an amount that reflects the 
consideration to which the company expects to be entitled for the transfer of those goods or services. ASU 2014-09 permits 
the use of either the retrospective or cumulative effect transition method.  In July 2015, the FASB issued ASU 2015-14, 
“Revenue from Contracts with Customers – Deferral of the Effective Date.”  The FASB approved the deferral of ASU 2014-
09,  by  extending  the  new  revenue  recognition  standard’s  mandatory  effective  date  by  one  year  and  permitting  public 
companies to apply the new revenue standard to annual reporting periods beginning after December 15, 2017. However, 
earlier adoption is permitted only for annual reporting periods beginning after December 15, 2016. The guidance in ASU 
2014-09 will be effective for the Company in the first quarter of the fiscal year ending September 30, 2019. Further to ASU 
2014-09 and ASU 2015-14, the FASB issued ASU No. 2016-08, “Revenue from Contracts with Customers,” Topic 606, 
67 

  
 
  
  
  
  
  
“Principal versus Agent Considerations (Reporting Revenue Gross versus Net)” (ASU 2016-08) in March 2016 and ASU 
No.  2016-12,  “Revenue  from  Contracts  with  Customers,”  Topic  606,“Narrow-Scope  Improvements  and  Practical 
Expedients”  (ASU  2016-12)  in  May  2016. The  amendments  in  ASU  2016-08  clarify  the  implementation  guidance  on 
principal versus agent considerations, including indicators to assist an entity in determining whether it controls a specified 
good or service before it is transferred to the customers. ASU 2016-12 addresses narrow-scope improvements to the guidance 
on collectability, non-cash consideration, and completed contracts at transition. Additionally, the amendments in this ASU 
provide  a  practical  expedient  for  contract  modifications  at  transition  and  an  accounting  policy  election  related  to  the 
presentation of sales taxes and other similar taxes collected from customers. The effective date and transition requirements 
for ASU 2016-08 and ASU 2016-12 are the same as ASU 2014-09. We are currently in the process of evaluating the impact 
of the adoption of ASU 2014-09, ASU 2016-08 and 2016-12 on our consolidated financial statements.   

3. Earnings Per Share  

Basic earnings per share excludes dilution and is computed by dividing net income by the weighted average number 
of shares of common stock outstanding during the period. Diluted earnings per share reflects the potential dilution that could 
occur if the Company’s granted but unvested restricted stock units were to vest, resulting in the issuance of common stock 
that would then share in the earnings of the Company. Presented below is basic and diluted earnings per share for the years 
ended September 30, 2017, 2016 and 2015, dollars in thousands, except per share data: 

Net income .............................................................................   $ 
Weighted average number of shares of common stock 

outstanding  ........................................................................     
Effect of dilutive securities ....................................................     
Weighted average number of shares of common stock 

2017 

Year ended September 30, 
2016 

2015 

6,891      

11,471      

16,204   

22,453,409      
10,266      

22,492,986      
14,166      

22,490,260   
10,573   

outstanding including the effect of dilutive securities  .......     

22,463,675      

22,507,152      

22,500,833   

Basic earnings per share .........................................................   $ 
Diluted earnings per share ......................................................   $ 

0.31      
0.31      

0.51      
0.51      

0.72   
0.72   

There were 52,974, 61,115 and 120,674 non-vested restricted stock units (RSUs) for the years ended September 30, 

2017, 2016 and 2015, respectively, excluded from the calculation as they are antidilutive.  

The Company did not declare or pay any dividends in the years ended September 30, 2017, 2016 or 2015. 

As of September 30, 2017, the Company had 50,000,000 shares of common stock authorized, of which 22,510,279 
shares were issued and 22,448,056 were outstanding, as well as 10,000,000 shares of preferred common stock authorized, of 
which none was issued and outstanding. 

4. Fair Value Measurements 

The Company records its financial assets and liabilities at fair value in accordance with the framework for measuring 
fair value. The framework establishes a fair value hierarchy that distinguishes between assumptions based on market data 
(observable inputs) and market participant’s assumptions (unobservable inputs). Non-financial assets, such as goodwill and 
long-lived  assets,  are  accounted  for  at  fair  value  on  a  non-recurring  basis.  These  items  are  tested  for  impairment  on  the 
occurrence of a triggering event or in the case of goodwill, at least on an annual basis. 

As of September 30, 2017 and 2016, the Company did not have any financial assets or liabilities that were subject 
to fair value measurements. The carrying amounts of the Company’s financial assets and liabilities, including cash and cash 
equivalents,  restricted  cash,  accounts  receivable,  accounts  payable  and  other  accrued  expenses,  approximate  fair  value 
because of the short maturity of those assets and liabilities. 

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5. Property and Equipment 

The Company had the following property and equipment balances as of September 30, 2017 and 2016, dollars in 

thousands: 

Construction in process  ..................................................................................      
Capitalized real estate leases for build-to-suit stores, including unamortized 

Useful 
lives 
   (in years)      
n/a 

    $ 

land of $617 and $617, respectively ............................................................      
Capitalized real estate leases ...........................................................................      
Land ................................................................................................................      
Buildings  ........................................................................................................      
Land improvements ........................................................................................       5 - 24 
Leasehold and building improvements  ..........................................................       1 - 25 
5 - 7 
Fixtures and equipment ...................................................................................      
3 - 5 
Computer hardware and software ...................................................................      

40 
15 
n/a 
40 

Less accumulated depreciation and amortization ............................................         
Property and equipment, net ........................................................................         

      $ 

As of September 30, 
2016 
2017 

5,286        

6,561   

29,548        
5,735        
192        
19,259        
1,159        
131,679        
115,888        
19,108        
327,854        
(143,437 )     
184,417        

28,393   
5,735   
192   
12,546   
1,055   
118,119   
103,415   
16,737   
292,753   
(114,456 ) 
178,297   

Capitalized costs for computer software development were approximately $0.2 million and less than $0.1 million 
for the years ended September 30, 2017 and 2016, respectively, primarily due to capitalization of expenses related to external 
consultants. Total costs capitalized for qualifying construction projects on leasehold and building improvements and fixtures 
and equipment included approximately $0.7 million and $0.9 million, for the years ended September 30, 2017 and 2016, 
respectively, related to internal staff compensation. Interest costs of approximately $0.5 million, $0.5 million and $0.3 million 
were  capitalized  for  the  years  ended  September  30,  2017,  2016  and  2015,  respectively.  Depreciation  expense  related  to 
capitalized internal staff compensation was approximately $0.5 million, $0.5 million and $0.4 million for the years ended 
September 30, 2017, 2016, and 2015, respectively. 

Depreciation and amortization expense for the years ended September 30, 2017, 2016 and 2015 is summarized as 

follows, dollars in thousands: 

2017 

Year ended September 30, 
2016 

2015 

Depreciation and amortization expense included in 

cost of goods sold and occupancy costs  ...................    $ 

1,063       

868       

Depreciation and amortization expense included in 

store expenses ............................................................      

27,022       

23,428       

Depreciation and amortization expense included in 

administrative expenses  ............................................      
Total depreciation and amortization expense ................    $ 

1,426       
29,511       

1,237       
25,533       

796   

19,635   

906   
21,337   

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6. Goodwill and Other Intangible Assets 

Goodwill and other intangible assets as of September 30, 2017 and 2016, are summarized as follows, dollars in 

thousands: 

   Useful lives 
(in years) 

    As of September 30,   
     2017 

     2016 

Amortizable intangible assets: ........................................................       
Covenants-not-to-compete ..........................................................     
Other intangibles .........................................................................     
Amortizable intangible assets  .................................................     
Less accumulated amortization ...................................................     
Amortizable intangible assets, net  ..........................................     
Trademark ......................................................................................     
Total other intangibles, net ......................................................     
Goodwill .........................................................................................     
Total goodwill and other intangibles, net ................................     

2 - 5 
0.5 - 1 

    $ 

Indefinite 

Indefinite 

      $ 

353       
109       
462       
(394 )     
68       
389       
457       

353  
41  
394  
(380) 
14  
389  
403  
5,198        5,198  
5,655        5,601  

Amortization expense was less than $0.1 million for each of the years ended September 30, 2017, 2016 and 2015. 
The aggregate estimated amortization expense for the years ending September 30, 2018 and 2019 is less than $0.1 million. 
There is no estimated amortization expense for the years ending September 30, 2020, 2021 and 2022.  

7. Accrued Expenses 

The  composition of  accrued expenses  as of  September  30, 2017  and 2016,  is summarized  as follows, dollars  in 

thousands: 

As of September 30, 
2016 
2017 

Payroll and employee-related expenses  .....................   $ 
Accrued property, sales and use tax payable  .............     
Accrued marketing expenses ......................................     
Deferred revenue related to gift card sales .................     
Other ...........................................................................     
Total accrued expenses  ..........................................   $ 

5,391      
6,399      
648      
906      
820      
14,164      

4,395  
5,648  
567  
866  
972  
12,448  

8. Deferred Financing Costs 

The Company has capitalized costs incurred in securing its credit facility (see Note 9). Deferred financing costs, net 
of accumulated amortization were less than $0.1 million as of September 30, 2017 and 2016. Accumulated amortization was 
less than $0.1 million as of September 30, 2017 and 2016. 

Total  amortization  expense  for  deferred  financing  costs  was  less  than  $0.1  million  for  each  of  the  years  ended 

September 30, 2017, 2016 and 2015.  

9. Long-Term Debt 

Credit Facility 

On January 28, 2016, the Company entered into a new credit facility (the Credit Facility). The operating company 
is the borrower under the Credit Facility and its obligations under the Credit Facility are guaranteed by the holding company 
and VC2. The Credit Facility is secured by a lien on substantially all of the Company’s assets.    

The amount available for borrowing under the Credit Facility is $50.0 million, including a $5.0 million sublimit for 
standby letters of credit. The amount originally available for borrowing under the Credit Facility was $30.0 million, including 
a $5.0 million sublimit for standby letters of credit. On May 10, 2016, the operating company entered into the first amendment 
to  the  Credit  Facility,  pursuant  to  which  the  amount  available  for  borrowing  thereunder  was  increased  to  $45.0  million, 
including a $5.0 million sublimit for standby letters of credit. On September 6, 2017, the operating company entered into the 
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second amendment to the Credit Facility, pursuant to which the amount available for borrowing thereunder was increased to 
$50.0 million, including a $5.0 million sublimit for standby letters of credit. Prior to the execution of the second amendment 
to the Credit Facility, the Company had the ability to increase the amount available for borrowing by an additional amount 
of up to $5.0 million if the lender(s) agreed to provide an additional commitment or commitment. Pursuant to the second 
amendment to the Credit Facility, the Company no longer has the ability to increase the amount available for borrowing under 
the Credit Facility by up to an additional $5.0 million. The Company has the right to borrow, prepay and re-borrow amounts 
under the Credit Facility at any time prior to the maturity date. The Credit Facility matures on January 31, 2021. 

For floating rate borrowings under the Credit Facility, interest is determined by the lender’s administrative agent 
based on the most recent compliance certificate of the operating company and stated at the base rate less the lender spread 
based upon certain financial measures. For fixed rate borrowings under the Credit Facility, interest is determined by quoted 
LIBOR rates for the interest period plus the lender spread based upon certain financial measures. The unused commitment 
fee is based upon certain financial measures. 

The Credit Facility requires compliance with certain customary operational and financial covenants, including a 
leverage  ratio.  The  Credit  Facility  also  contains  certain  other  customary  limitations  on  the  Company’s  ability  to  incur 
additional  debt,  guarantee  other  obligations,  grant  liens  on  assets  and  make  investments  or  acquisitions,  among  other 
limitations.  Additionally,  the  Credit  Facility  prohibits  the  payment  of  cash  dividends  to  the  holding  company  from  the 
operating company without the administrative agent’s consent, except when no default or event of default exists. If no default 
or event of default exists, dividends are allowed for various audit, accounting, tax, securities, indemnification, reimbursement, 
insurance and other reasonable expenses incurred in the ordinary course of business, including cash dividends to the holding 
company for the repurchase of shares of common stock in an amount not to exceed $10.0 million. 

The Company had $28.4 million and $27.4 million outstanding under the Credit Facility as of September 30, 2017 
and September 30, 2016, respectively. As of each of September 30, 2017 and September 30, 2016, the Company had undrawn, 
issued and outstanding letters of credit of $1.0 million, which were reserved against the amount available for borrowing under 
the terms of the Credit Facility. The Company had $20.6 million and $16.6 million available for borrowing under the Credit 
Facility as of September 30, 2017 and September 30, 2016, respectively.  

Capital and Financing Lease Obligations 

The Company had 17 and 16 leases as of September 30, 2017 and 2016, respectively, that are included in capital 
and financing lease obligations (see Notes 2 and 10). No rent expense is recorded for these capitalized real estate leases, but 
rather rental payments under the capital leases are recognized as a reduction of the capital and financing lease obligation and 
as interest expense (see Note 10). The interest rate on capital and financing lease obligations is determined at the inception 
of the lease.  

Interest 

The Company incurred gross interest expense of approximately $4.3 million, $3.5 million and $3.3 million in the 
years ended September 30, 2017, 2016 and 2015, respectively. Interest expense for the years ended September 30, 2017, 
2016 and 2015 relates primarily to interest on capital and financing lease obligations. The Company capitalized interest of 
approximately  $0.5  million,  $0.5  million  and  $0.3  million  for  the  years  ended  September  30,  2017,  2016  and  2015, 
respectively. 

10. Lease Commitments 

Operating Leases 

The Company leases retail stores, a bulk food repackaging facility and distribution center and administrative offices 
under  long-term  operating  leases  through  2062.  These  leases  include  scheduled  increases  in  minimum  rents  and  renewal 
provisions at the option of the Company. Deferred rent expense as of September 30, 2017 and 2016 was approximately $10.5 
million and $8.8 million, respectively. Tenant improvement allowances received from landlords (leasehold incentives) are 
recorded  as  liabilities  and  recognized  evenly  as  a  reduction  to  rent  expense  over  the  lease  term.  Leasehold  incentives  at 
September 30, 2017 and 2016 were approximately $9.2 million and $8.4 million, respectively. Sublease rental income was 
approximately $0.3 million for the year ended September 30, 2017 and less than $0.1 million for each of the years ended 
September 30, 2016 and 2015. 

71 

 
  
  
  
  
  
  
  
  
  
  
The Company has five operating leases with Chalet Properties, LLC (Chalet), one operating lease with the Isely 
Family Land Trust LLC and one operating lease with FTVC, LLC, all related parties (see Note 13). The terms and rental 
rates of these related party leases are similar to leases with nonrelated parties and are at market rental rates. The leases began 
at various times with the earliest occurring in November 1999, continue for various terms through February 2027 and include 
various options to renew. Currently, annual lease payments range from less than $0.1 million to approximately $0.3 million 
per lease. 

Minimum rental commitments and sublease rental income under the terms of the Company’s operating leases are as 

follows, dollars in thousands: 

Fiscal Year  
2018 ......................................    $
2019 ......................................      
2020 ......................................      
2021 ......................................      
2022 ......................................      
Thereafter .............................      
Total payments .....................    $

Third 
parties 

Related 
parties 

Sublease  
rental 
income 

Total 
operating 
leases 

38,892      
39,063      
38,461      
37,544      
36,696      
303,158      
493,814      

1,329      
1,329      
1,333      
1,310      
1,308      
5,287      
11,896      

39,820  
(401)     
40,015  
(377)     
39,453  
(341)     
38,526  
(328)     
(333)     
37,671  
(872)      307,573  
(2,652)      503,058  

Total rent expense, including common area expenses and warehouse rent, for the years ended September 30, 2017, 
2016, and 2015 totaled approximately $43.8 million, $34.6 million and $26.3 million, respectively, which is included in cost 
of  goods  sold  and  occupancy  costs  and  administrative  expenses  in  the  consolidated  statements  of  income.  In  addition, 
approximately $1.4 million, $1.4 million and $0.8 million is included in pre-opening and relocation expense associated with 
rent expense for stores prior to their opening date for the years ended September 30, 2017, 2016 and 2015, respectively. 

Capital and Financing Lease Obligations 

Capital and financing lease obligations as of September 30, 2017 and 2016, were as follows, dollars in thousands: 

Capital lease finance obligations, due in monthly installments through fiscal year 2032 ....   $
Capital lease obligations due in monthly installments through fiscal year 2041 ..................     
Capital lease finance obligations for assets under construction, due in monthly 

installments through fiscal year 2033 ...............................................................................     
Total capital and financing lease obligations ....................................................................     
Less current portion ..............................................................................................................     
Total capital and financing lease obligations, net of current portion  ...............................   $

As of September 30,  
2016 
2017 

26,930      
4,999      

1,499      
33,428      
(548)     
32,880      

25,619  
5,213  

1,075  
31,907  
(478) 
31,429  

On October 7, 2016, the Company consummated a sale-leaseback transaction with an unrelated third party for a 
store building. Concurrently with the Company’s sale of the building, the Company entered into an agreement to lease the 
building back from the purchaser over an initial lease term of 15 years. The sale resulted in proceeds to the Company of 
approximately $2.6 million and a loss to the Company of approximately $0.5 million. Such loss has been deferred by the 
Company and will be amortized over the initial lease term. The Company classified the lease as operating and considers the 
transaction  as  a  normal  leaseback  with  no  continuing  involvement  under  the  provisions  of  FASB  Accounting  Standards 
Codification Topic 840, Leases. 

Capital lease finance obligations  

From  time  to  time,  the  Company  enters  into  leases  with developers for build-to-suit  store  locations. Upon  lease 
execution,  the  Company  analyzes  its  involvement  during  the  construction  period.  As  a  result  of  defined  forms  of  lessee 
involvement, the Company could be deemed the “owner” for accounting purposes during the construction period, and would 
be required to capitalize construction costs on its balance sheet. If the project costs were capitalized, the Company performs 
a  sale-leaseback  analysis  upon  completion  of  the  project  to  determine  if  the  Company  should  remove  the  asset  from  its 
balance sheet. If the asset should not be removed from the balance sheet, the fair market value of the building remains on the 
balance sheet along with a corresponding capital lease finance obligation equal to the fair market value of the building less 

72 

 
  
  
    
    
    
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
any  amounts  the  Company  contributed  toward  construction.  The  Company  had  capital  lease  finance  obligations  totaling 
approximately $26.9 million and $25.6 million as of September 30, 2017 and 2016, respectively. The leases that created the 
obligations expire or become subject to renewal clauses at various dates through fiscal year 2032. The Company does not 
record rent expense for capital lease finance obligations, but rather rent payments per the leases are recognized as a reduction 
of the related capital lease finance obligation and as interest expense. Depreciation expense for the related capitalized lease 
assets is included in store expenses in the consolidated statements of income. At the end of the lease term, the offsetting 
balances of the capitalized assets, net of accumulated depreciation, and capital lease finance obligation will be derecognized.  

Capital lease obligations 

The Company had capital lease obligations totaling approximately $5.0 million and $5.2 million as of September 
30, 2017 and 2016, respectively. Certain of the Company’s leases for store locations are considered capital leases, and as 
such,  the  Company  has  capitalized  the  present value  of  the  minimum  lease  payments under  the  leases  for  the  stores  and 
recorded related capital lease obligations. The leases that created the obligation expire or become subject to renewal clauses 
at various dates through fiscal year 2041. The Company does not record rent expense for capital lease obligations, but rather 
rent payments per the leases are recognized as a reduction of the related capital lease obligation and as interest expense. 
Depreciation expense for the related capitalized lease assets is included in store expenses in the consolidated statements of 
income.  

Capital lease finance obligations for assets under construction 

The Company had $1.5 million and $1.1 million in construction in process related to capital lease finance obligations 
as of September 30, 2017 and 2016, respectively. No rent expense is recorded for these leases, but rather rental payments 
under the leases will be recognized as a reduction of the capital lease finance obligation and as interest expense. Depreciation 
expense for the related capitalized lease assets is included in store expenses in the consolidated statements of income. At the 
end of the lease term, the offsetting balances of the capitalized assets, net of accumulated depreciation, and the capital lease 
finance obligation will be derecognized. 

Future payments for capital lease finance obligations and capital lease obligations 

Future payments under the terms of the leases for opened stores included in capital lease finance obligations and 

capital lease obligations as of September 30, 2017 are as follows, dollars in thousands: 

Interest 
expense on 
capital lease 
finance 

Principal 
payments on 
capital lease 
finance 

obligations      
2,919      
2,887      
2,848      
2,803      
2,750      
13,126      

obligations      
316      
384      
425      
501      
580      
5,361      

Interest 
expense on 
capital lease 
obligations      
505      
481      
453      
423      
390      
2,121      

Principal 
payments on 
capital lease 
obligations      
236      
261      
288      
319      
352      
3,543      

Total future 
payments on 
capital lease 
finance and 
capital lease 
obligations    
3,976  
4,013  
4,014  
4,046  
4,072  
24,151  

2018 .............................................................  $ 
2019 .............................................................    
2020 .............................................................    
2021 .............................................................    
2022 .............................................................    
Thereafter ....................................................    
Non-cash derecognition of capital lease 

finance obligations at end of lease term ...    
Total future payments..................................  $ 

—      
27,333      

19,363      
26,930      

—      
4,373      

—      
4,999    

19,363  
63,635  

73 

 
  
  
  
  
  
  
  
  
 
 
Future  payments  under  the  terms  of  the  lease  for  the  store  location  at  which  construction  was  in  progress  as  of 
September  30,  2017,  based  on  the  store  opening  date  in  the  first  quarter  of  fiscal  year  2017,  are  as  follows,  dollars  in 
thousands: 

Interest expense 
on capital  
lease finance 
obligations for 
assets under 
construction 

Principal 
payments on  
capital lease 
finance 
obligations  
for assets under 
construction 

Total future 
payments on 
capital 
lease finance 
obligations for 
assets under 
construction 

2018  .................................................................................   $ 
2019  .................................................................................     
2020  .................................................................................     
2021  .................................................................................     
2022  .................................................................................     
Thereafter .........................................................................     
Non-cash derecognition of capital lease finance 

obligations at end of lease term ....................................     
Total future payments.......................................................   $ 

11. Share-Based Compensation  

214      
267      
265      
263      
261      
2,362      

—      
3,632      

5      
7      
9      
11      
13      
520      

934      
1,499      

219  
274  
274  
274  
274  
2,882  

934  
5,131  

The Company adopted the 2012 Omnibus Incentive Plan (the Plan) on July 17, 2012. Restricted stock unit awards 
granted pursuant to the Plan, if they vest, will be settled in new shares of the Company’s common stock or shares of common 
stock held in treasury. At the adoption of the Plan, there were 1,090,151 shares of common stock available for issuance or 
delivery under the Plan, of which 583,128 remain available for grants as of September 30, 2017. The Plan provides for awards 
of options, stock appreciation rights, stock grants, restricted stock units, other share-based awards and cash-based incentive 
awards  to  officers,  members  of  the  Board  of  Directors  (the  Board)  and  certain  employees  who  are  not  named  executive 
officers and consultants. As of September 30, 2017, restricted stock units had been granted under the Plan, at no out-of-
pocket  cost  to  officers,  Board  members  and  key  employees.  These  restricted  stock  units  vest  subject  to  requisite  service 
requirements, immediately in part or annually in installments over a one-to-five year period. The award recipients are not 
entitled to cash dividends or to vote with regard to non-vested restricted stock units, and the units are subject to forfeiture 
during the vesting period. Restricted stock units are granted at the market price of the Company’s stock on the date of grant 
and are expensed on a straight-line basis over the vesting period. 

The shares of non-vested restricted stock units as of September 30, 2017 were as follows: 

Weighted  
average grant  
date fair value 

Shares 

Non-vested as of September 30, 2015 .....................     
Granted ....................................................................     
Forfeited ..................................................................     
Vested .....................................................................     
Non-vested as of September 30, 2016 .....................     
Granted ....................................................................     
Forfeited ..................................................................     
Vested .....................................................................     
Non-vested as of September 30, 2017 .....................     

131,856    $ 
20,790      
(26,601)     
(33,459)     
92,586      
16,662      
(4,249)     
(34,653)     
70,346      

26.05  
20.68  
25.36  
27.50  
24.52  
12.09  
27.28  
19.02  
21.56  

During  the  year  ended  September  30,  2017,  the  Company  awarded  stock  grants  totaling  1,800  shares  of  the 
Company’s common stock to 18 employees who were not named executive officers. Such shares were fully vested on the 
grant date.  

Share-based  compensation  expense  for  awards  to  certain  employees  who  are  not  named  executive  officers  was 
approximately  $0.6  million,  $0.7  million  and  $0.4  million  for  the  years  ended  September  30,  2017,  2016  and  2015, 
respectively.  

74 

  
  
  
    
    
  
  
  
  
  
  
  
    
  
  
  
Prior to fiscal year 2015, each independent member of the Board was annually granted a number of non-vested 
restricted stock units under the Plan equal to the number of shares of common stock having a value equal to $50,000 (based 
on  the  closing  price  of  common  stock  on  the  New  York  Stock  Exchange  on  the  date  of  grant).  In  December  2014,  the 
disinterested members of the Board increased the value of the annual grant of restricted stock to each independent director to 
$60,000 (based on the closing price of common stock on the New York Stock Exchange on the date of grant). Such grants 
are made each year on the date of the Company’s annual meeting of stockholders, or on a pro rata basis in the case of a mid-
year appointment. Share-based compensation expense for the Company’s awards to its Board members was approximately 
$0.2 million for each of the years ended September 30, 2017, 2016 and 2015. 

The Company recorded total share-based compensation expense before income taxes of approximately $0.8 million, 
$0.9  million  and  $0.6  million  in  the  years  ended  September  30,  2017,  2016  and  2015,  respectively.  The  share-based 
compensation expense is included in cost of goods sold and occupancy expenses, store expenses or administrative expenses 
in the consolidated statements of income consistent with the manner in which the applicable officer, Board member or key 
employee’s compensation expense is presented. The Company did not realize a tax benefit from share-based compensation 
expense in the years ended September 30, 2017, 2016 and 2015.  

As  of  September  30,  2017,  there  was  approximately  $1.2  million  of  unrecognized  share-based  compensation 
expense  related  to  non-vested  restricted  stock  units,  net  of  estimated  forfeitures,  which  the  Company  anticipates  will  be 
recognized over a weighted average period of approximately two years.  

12. Stockholders’ Equity 

Share Repurchases 

On May 5, 2016, the Board authorized a two-year share repurchase program pursuant to which the Company may 
repurchase  up  to  $10.0  million  in  shares  of  the  Company’s  common  stock.  Repurchases  under  the  Company’s  share 
repurchase  program  are  made  from  time  to  time  at  management’s  discretion  on  the  open  market  or  through  privately 
negotiated  transactions  in  compliance  with  Rule  10b-18  under  the  Securities  Exchange  Act  of  1934,  as  amended  (the 
Exchange  Act),  subject  to  market  conditions,  applicable  legal  requirements  and  other  relevant  factors.  Repurchases  of 
common  stock  may  also  be  made  under  a  Rule  10b5-1  plan,  which  permits  common  stock  to  be  repurchased  when  the 
Company might otherwise be precluded from doing so under insider trading laws. The share repurchase program does not 
obligate the Company to purchase any particular amount of common stock and may be suspended, modified or discontinued 
by the Company without prior notice. 

The following table summarizes share repurchase activity for the periods indicated (in thousands, except number of 

shares acquired and average per share cost): 

Total number of common shares acquired ...................................................................     
Average price per common share acquired (including commissions) ..........................   $ 
Total cost of common shares acquired .........................................................................   $ 

30,000      
8.71      
262      

67,970  
12.20  
829  

During fiscal years 2017 and 2016, the Company reissued 25,447 and 10,300 treasury shares at a cost of $0.3 million 
and $0.1 million, respectively, to satisfy the issuance of common stock pursuant to the vesting of certain restricted stock unit 
awards and the award of stock grants. At September 30, 2017 and September 30, 2016, the Company held in treasury 62,223 
and 57,670 shares, respectively, totaling approximately $0.7 million and $0.7 million, respectively. 

Year ended September 30, 

2017 

2016 

13. Related Party Transactions 

The Company has ongoing relationships with related parties as noted: 

Chalet Properties, LLC: The Company has five operating leases and one capital lease finance obligation (see Note 
10) with Chalet Properties, LLC (Chalet). Chalet is owned by the Company’s four non-independent Board members, Kemper 
Isely, Zephyr Isely, Heather Isely and Elizabeth Isely, and other family members. Rent paid to Chalet was approximately 
$1.2 million, $1.2 million and $1.1, million for the years ended September 30, 2017, 2016 and 2015, respectively.  

75 

 
  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
Isely Family Land Trust LLC: The Company has one operating lease (see Note 10) with the Isely Family Land Trust 
LLC (Land Trust). The Land Trust is owned by the Isely Children’s Trust and by the Margaret A. Isely Family Trust. Rent 
paid to the Land Trust was approximately $0.3 million for each of the years ended September 30, 2017, 2016 and 2015. 

FTVC LLC: The Company has one operating lease for a store location with FTVC LLC, which is owned by the 
Company’s four non-independent Board members and other related family members. Rent paid to FTVC LLC was less than 
$0.1 million for each of the years ended September 30, 2017, 2016 and 2015.  

14. Income Taxes 

The following are the components of the provision for income taxes as of September 30, 2017, 2016 and 2015, 

respectively, dollars in thousands: 

Current federal income tax expense (benefit) .....   $
Current state income tax expense (benefit) .........     
Total current income tax expense (benefit) .........     

Deferred federal income tax expense ..................     
Deferred state income tax expense ......................     
Total deferred income tax expense ......................     

Year ended September 30, 
2016 

2017 

2015 

2,837      
336      
3,173      

206      
35      
241      

(853)     
(254)     
(1,107)     

6,103      
868      
6,971      

7,769  
1,033  
8,802  

514  
116  
630  

Total provision for income taxes .....................   $

3,414      

5,864      

9,432  

The differences between the United States federal statutory income tax rate and the Company’s effective tax rate 

are as follows: 

Year ended September 30, 
2016 

2015 

2017 

Statutory tax rate .................................................     
State income taxes, net of federal income tax 

expense ............................................................     
Enhanced food deduction ....................................     
Other, net .............................................................     
Effective tax rate..............................................     

34.0%    

2.7       
(2.7)      
(0.9)      
33.1%    

34.0      

2.9      
(1.6)     
(1.4)     
33.9      

35.0  

2.9  
—  
(1.1) 
36.8  

The Company’s effective tax rate decreased from 33.9% in the year ended September 30, 2016 to 33.1% in the year 

ended September 30, 2017 primarily due to an increase in federal tax credits for the year ended September 30, 2017.  

The Company has early adopted the requirements of ASU 2015-17, “Income Taxes,” Topic 740, “Balance Sheet 
Classification of Deferred Taxes,” and applied the amended provisions prospectively.  Deferred taxes have been classified 
on the consolidated balance sheets as follows, dollars in thousands: 

  As of September 30, 
2016 

2017 

Current assets ...............................................   $ 
Long-term liabilities .....................................     
Net deferred tax liabilities  .......................   $ 

—    
(12,419)   
(12,419)   

—  
(12,178) 
(12,178) 

76 

  
 
  
  
  
  
  
  
  
    
    
  
  
      
        
        
  
  
      
        
        
  
  
  
  
  
  
  
  
     
    
  
  
  
  
  
  
  
 
   
  
 
 
The tax effects of temporary differences that give rise to significant portions of deferred tax assets and deferred tax 

liabilities are as follows, dollars in thousands:  

As of September 30, 
2016 
2017 

Deferred tax assets 

Capital and financing lease obligations  ........................   $ 
Goodwill ........................................................................     
Leasehold incentives ......................................................     
Deferred rent ..................................................................     
Trademarks ....................................................................     
Accrued employee benefits ............................................     
Other  .............................................................................     
Gross deferred tax assets ............................................     

12,670      
1,853      
3,484      
3,980      
1,021      
910      
907      
24,825      

12,091  
2,222  
3,187  
3,350  
1,021  
734  
597  
23,202  

Deferred tax liabilities 

Property and equipment .................................................     
Leasehold improvements ...............................................     
Other  .............................................................................     
Gross deferred tax liabilities ......................................     
Net deferred tax liabilities ..........................................   $ 

(33,127)     
(3,774)     
(343)     
(37,244)     
(12,419)     

(32,103) 
(3,195) 
(82) 
(35,380) 
(12,178) 

The Company believes that it is more likely than not that it will fully realize all deferred tax assets in the form of 

future deductions based on the nature of the deductible temporary differences and expected future taxable income. 

The Company utilized less than $0.1 million and zero in tax effected state income tax carryforwards in the years 

ended September 30, 2017 and 2016, respectively. 

The Company did not have any uncertain tax positions as of September 30, 2017. 

The  Company  files  income  tax returns with federal, state  and  local  tax authorities. With  limited  exceptions,  the 
Company is no longer subject to federal income tax examinations for fiscal years 2014 and prior and is no longer subject to 
state and local income tax examinations for fiscal years 2012 and prior.  

15. Defined Contribution Plan 

The Company has a defined contribution retirement plan (the Retirement Plan) covering substantially all employees 
who meet certain eligibility requirements as to age and length of service. The Retirement Plan incorporates the salary deferral 
provisions of Section 401(k) of the Internal Revenue Code of 1986, as amended (the Code). Employees may defer up to the 
annual  maximum  limit  prescribed  by  the  Code.  The  Company,  on  a  discretionary  basis,  may  match  25%  of  participant 
contributions up to a maximum annual employer match of $2,500. For the years ended September 30, 2017 and 2016, the 
Company  did  not  make  a  matching  contribution  During  the  year  ended  September  30,  2017,  the  Company  funded 
contributions of $0.1 million through plan forfeitures. During the year ended September 30, 2016, the Company reversed a 
$0.2 million accrual for a matching contribution that was recorded during the year ended September 30, 2015 with respect to 
the year ended September 30, 2016.  

16. Segment Reporting 

The Company has one reporting segment, natural and organic retail stores. The Company’s revenues are derived 

from the sale of natural and organic products at its stores. All existing operations are domestic. 

77 

  
  
  
  
  
  
    
  
      
        
  
  
      
        
  
      
        
  
  
  
  
  
  
  
  
  
 
 
Sales from the Company’s natural and organic retail stores are derived from sales of the following products which 

are presented as a percentage of sales for the years ended September 30, 2017, 2016 and 2015 as follows: 

Grocery .........................................................     
Dietary supplements......................................     
Body care, pet care and other ........................     

2017 

As of September 30, 
2016 

2015 

66.5%    
22.2       
11.3       
100.0%    

66.5      
22.2      
11.3      
100.0      

66.4  
22.5  
11.1  
100.0  

17. Commitments and Contingencies 

Self-Insurance 

The Company is self-insured for claims under its health benefit plans, subject to a stop loss policy. The self-insurance 
liability related to claims under the Company’s health benefit plans is determined based on analysis of actual claims. The 
amounts related to these claims are included as a component of payroll and employee-related expenses in accrued expenses. 
Liabilities associated with the risks that are retained by the Company are estimated, in part, by considering historical claims 
experience,  demographic  factors  and  other  actuarial  assumptions.  While  the  Company  believes  that  its  assumptions  are 
appropriate,  the  estimated  accrual  for  these  liabilities  could  be  significantly  affected  if  future  occurrences  and  claims 
materially differ from these assumptions and historical trends. 

Legal 

The Company is periodically involved in various legal proceedings that are incidental to the conduct of its business, 
including but not limited to employment discrimination claims, customer injury claims and investigations. When the potential 
liability from a matter can be estimated and the loss is considered probable, the Company records the estimated loss. Due to 
uncertainties  related  to  the  resolution  of  lawsuits,  investigations  and  claims,  the  ultimate  outcome  may  differ  from  the 
estimates. Although the Company cannot predict with certainty the ultimate resolution of any lawsuits, investigations and 
claims asserted against it, management does not believe any currently pending legal proceeding to which the Company is a 
party will have a material adverse effect on its business, prospects, financial condition, cash flows or results of operations.  

78 

  
  
  
  
  
  
     
    
  
  
    
 
  
  
  
  
 
 
18. Selected Quarterly Financial Data (Unaudited) 

The summarized unaudited quarterly financial data presented below reflect all adjustments, which in the opinion of 
management,  are  of  a  normal  and  recurring  nature  necessary  to  present  fairly  the  results  of  operations  for  the  periods 
presented. 

Summarized unaudited quarterly financial data for each fiscal year is as follows, dollars in thousands, except per 

share data: 

Fiscal Year Ended September 30, 2017 

Three months ended 

December 31, 
2016 

March 31, 
2017 

June 30, 
2017 

September 30, 
2017 

Net sales .................................................................    $ 
Cost of goods sold and occupancy costs ................      
Gross profit .....................................................      
Store expenses ........................................................      
Administrative expenses ........................................      
Pre-opening and relocation expenses .....................      
Operating income ............................................      
Interest expense ......................................................      
Income before income taxes ............................      
Provision for income taxes .....................................      
Net income ......................................................    $ 

183,577        
131,424        
52,153        
41,843        
4,883        
1,261        
4,166        
(983)      
3,183       
(1,122)      
2,061        

192,203       
138,045       
54,158       
42,400       
4,959       
1,284       
5,515       
(879)     
4,636       
(1,640)     
2,996       

194,709       
141,928       
52,781       
45,028       
5,105       
970       
1,678       
(876)     
802       
(204)     
598       

198,541  
145,297  
53,244  
45,079  
5,142  
284  
2,739  
(1,055) 
1,684  
(448) 
1,236  

Basic earnings per share .........................................    $ 
Diluted earnings per share  .....................................      

0.09        
0.09       

0.13       
0.13       

0.03       
0.03       

0.06  
0.06  

Fiscal Year Ended September 30, 2016 

Three months ended 

December 31, 
2015 

March 31, 
2016 

June 30, 
2016 

September 30, 
2016 

Net sales .................................................................    $ 
Cost of goods sold and occupancy costs ................      
Gross profit .....................................................      
Store expenses ........................................................      
Administrative expenses ........................................      
Pre-opening and relocation expenses .....................      
Operating income ............................................      
Interest expense ......................................................      
Income before income taxes ............................      
Provision for income taxes .....................................      
Net income ......................................................    $ 

167,786        
119,491        
48,295        
35,899        
4,754        
948        
6,694        
(653)      
6,041       
(2,293)      
3,748        

177,395        
125,792        
51,603        
38,774        
4,936        
1,444        
6,449        
(733)      
5,716        
(2,139)      
3,577        

179,274        
128,344        
50,930        
40,095        
4,813        
2,007        
4,015        
(768)      
3,247        
(567)      
2,680        

181,044  
130,100  
50,944  
41,390  
4,739  
1,594  
3,221  
(890) 
2,331  
(865) 
1,466  

Basic earnings per share 
Diluted earnings per share  

19. Subsequent Events 

   $ 

0.17        
0.17        

0.16        
0.16        

0.12        
0.12        

0.07  
0.07  

Between October 1 and December 1, 2017 (the latest practicable date for making the determination), the Company 
repurchased 101,573 shares of the Company’s common stock at an average per share price (including commissions) of $5.72 
for a total of approximately $0.6 million, bringing the total remaining authorization under the Company’s two-year share 
repurchase program to approximately $8.3 million.   

79 

  
  
  
  
  
  
  
     
     
     
  
  
        
          
          
          
  
  
  
  
  
  
     
     
     
  
  
        
           
           
           
  
     
  
  
 
 
Item 9.     Changes in and Disagreements with Accountants on Accounting and Financial Disclosure. 

None. 

Item 9A. Controls and Procedures. 

Internal Control Over Financial Reporting  

Management is responsible for establishing and maintaining adequate internal control over financial reporting, as 
defined  in  Rule  13a-15(f)  promulgated  under  the  Exchange  Act.  Internal  control  over  financial  reporting  is  designed  to 
provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  preparation  of  consolidated  financial 
statements  for  external  purposes  in  accordance  with  GAAP.  Our  internal  control  over  financial  reporting  includes  those 
policies and procedures that: 

●  pertain to the maintenance of records that, in a reasonable detail, accurately and fairly reflect the dispositions of

our transactions and assets; 

●  provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated 
financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  our  receipts  and
expenditures are being made only in accordance with authorizations of our management and directors; and 
●  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisitions,  use  or
disposition of our assets that could have a material adverse effect on the consolidated financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

We have assessed the effectiveness of our internal control over financial reporting as of September 30, 2017 using 
the  criteria  described  in  Internal  Control  –  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission. Based on our assessment of the design and related testing of the internal control 
over financial reporting, management concluded that, as of September 30, 2017, we maintained effective internal control 
over financial reporting. 

Our independent registered public accounting firm, KPMG LLP, audited the effectiveness of our internal control 
over financial reporting. KPMG LLP’s attestation report is included in “Item 8. Financial Statements and Supplementary 
Data” of this Form 10-K. 

Changes in Internal Control over Financial Reporting  

There were no changes in our internal control over financial reporting during the quarter ended September 30, 2017 

that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

Evaluation of Disclosure Controls and Procedures  

Our management, with the participation of our principal executive officers and principal financial and accounting 
officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15 under the Exchange 
Act as of the end of the period covered by this Form 10-K. The evaluation included certain internal control areas in which 
we  have  made  and  are  continuing  to  make  changes  to  improve  and  enhance  controls.  In  designing  and  evaluating  the 
disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed 
and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of 
disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required 
to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.  

Based on that evaluation, our principal executive officers and principal financial and accounting officer concluded 

that our disclosure controls and procedures were effective at a reasonable assurance level as of September 30, 2017. 

Item 9B. Other Information. 

None. 

80 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Item 10. Directors, Executive Officers and Corporate Governance. 

PART III 

The information required by this item is incorporated herein by reference to the information provided under the 
headings “Executive Officers and Directors,” “Corporate Governance” and “Section 16(a) Beneficial Ownership Reporting 
Compliance” in our Definitive Proxy Statement on Schedule 14A for the 2018 Annual Meeting of Stockholders to be filed 
with  the  SEC within  120 days  of  September 30, 2017 (the 2018 Proxy  Statement).  We have  adopted  a  code of business 
conduct and ethics that establishes the standards of ethical conduct applicable to all of our directors, officers, including our 
principal executive, financial and accounting officers, employees, consultants and contractors. Our code of business conduct 
and ethics is publicly available on our website at www.naturalgrocers.com and we will post any amendments to, or waivers 
from, a provision of this Code of Business Conduct and Ethics by posting such information on our website, at the address 
and location specified above. 

Item 11. Executive Compensation. 

The  information  required  by  this  item  is  incorporated  herein  by  reference  to  the  information  in  the  2018  Proxy 

Statement under the headings “Executive Compensation” and “Director Compensation.” 

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. 

The information required by this item concerning securities authorized for issuance under equity compensation plans 
and security ownership of certain beneficial owners and management is incorporated by reference to the information in the 
2018  Proxy  Statement  under  the  headings  “Securities  Authorized  for  Issuance  Under  Equity  Compensation  Plans”  and 
“Security Ownership of Certain Beneficial Owners and Management.” 

Item 13. Certain Relationships and Related Transactions, and Director Independence. 

The information required by this item concerning transactions with related persons and director independence is 
incorporated by reference to the information in the 2018 Proxy Statement under the headings “Certain Relationships and 
Related Party Transactions” and “Corporate Governance.” 

Item 14. Principal Accounting Fees and Services. 

The information required by this item is incorporated by reference to the information in the 2018 Proxy Statement 

under the heading “Ratification of Independent Registered Public Accounting Firm.” 

81 

  
  
  
  
  
  
  
  
  
  
 
 
Item 15. Exhibits and Financial Statement Schedules.  

PART IV 

1.  Financial Statements: See Part II, Item 8 of this Form 10-K. 
2.  Financial Statement Schedules: Schedules not listed above have been omitted because the information required to be set

forth therein is not applicable or is shown in the financial statements or notes herein. 

3.  Exhibits: 

Exhibit 
Number   
3.1 
3.2 
4.1 
4.2 
4.3 
4.4 
10.1 

Description 

   Amended and Restated Certificate of Incorporation 
   Amended and Restated Bylaws 
   Reference is made to Exhibits 3.1 and 3.2 
   Specimen Common Stock Certificate 
   Form of Notice of Grant of Stock Unit Award 
   Form of Registration Rights Agreement 

Second Amended and Restated Employment 
Agreement by and between Vitamin Cottage Natural 
Food Markets, Inc., Natural Grocers by Vitamin 
Cottage, Inc. and Sandra M. Buffa, dated June 26, 
2012* 

   Form of Omnibus Incentive Plan* 

Summary of Compensation Arrangements for Non-
Employee Directors* 
Form of Indemnification Agreement* 

Shopping Center Lease by and between Chalet 
Properties, LLC and Vitamin Cottage Natural Food 
Markets, Inc., dated January 1, 2010 
Ground lease by and between 3801 East Second 
Avenue, LLC and Vitamin Cottage Natural Food 
Markets, Inc., dated March 1, 2001 
Commercial Lease by and between Chalet Properties, 
LLC and Vitamin Cottage Natural Food Markets, Inc., 
dated June 1, 2006 
Sublease by and between Chalet Properties, LLC and 
Vitamin Cottage Natural Food Markets, Inc., dated 
June 1, 2006 
Lease by and between Chalet Properties, LLC and 
Vitamin Cottage Natural Food Markets, Inc., dated 
September 1, 2011 
Lease by and between Chalet Properties, LLC and 
Boulder Vitamin Cottage Group, LLC, dated July 1, 
2011 
Lease by and between Isely Family Land Trust, LLC 
and Vitamin Cottage Natural Food Markets, Inc., dated 
February 29, 2012 
Lease by and between Chalet Properties, Austin, LLC 
and Vitamin Cottage Natural Food Markets, Inc., dated 
February 29, 2012 
Building Lease by and between Chalet Properties, LLC 
and Vitamin Cottage Natural Food Markets, Inc., dated 
December 8, 2010 

82 

10.16 
10.17 

10.18 

10.19 

10.20 

10.21 

10.22 

10.23 

10.24 

10.25 

10.26 

10.27 

File No. 

   333-182186     3.1 
   333-182186     3.2 

Exhibit 
Number    Filing Date 
   July 5, 2012 
   July 5, 2012 

Form 
   Form S-1 
   Form S-1 

   Form S-1 
   Form S-8 
   Form S-1 

Form 10-Q 

   333-182186     4.2 
   333-182886     4.2 
   333-182186     4.3 
10.1 

001-35608 

   July 20, 2012 
   July 27, 2012 
   July 5, 2012 
January 29, 
2015 

   July 5, 2012 
June 29, 
2012 
June 29, 
2012 
June 29, 
2012 

June 29, 
2012 

June 29, 
2012 

June 29, 
2012 

June 29, 
2012 

June 29, 
2012 

June 29, 
2012 

June 29, 
2012 

June 29, 
2012 

   Form S-1 
Form S-1 

   333-182186     10.16 
10.17 

333-182186 

Form S-1 

333-182186 

10.18 

Form S-1 

333-182186 

10.19 

Form S-1 

333-182186 

10.20 

Form S-1 

333-182186 

10.21 

Form S-1 

333-182186 

10.22 

Form S-1 

333-182186 

10.23 

Form S-1 

333-182186 

10.24 

Form S-1 

333-182186 

10.25 

Form S-1 

333-182186 

10.26 

Form S-1 

333-182186 

10.27 

  
  
  
  
  
  
     
     
     
     
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Exhibit 
Number   
10.28 

10.29 

10.30 

10.31 

10.32 

10.39 

10.40 

10.41 

10.42 

10.43 

10.44 

10.45 

14 

Description 

Distribution Agreement between United Natural 
Foods, Inc. and Vitamin Cottage Natural Food 
Markets, Inc., dated May 20, 2008# 
Addendum A to Distribution Agreement between 
United Natural Foods, Inc. and Vitamin Cottage 
Natural Food Markets, Inc., dated February 27, 2009# 
Agreement Addendum to Distribution Agreement 
between United Natural Foods, Inc. and Vitamin 
Cottage Natural Food Markets, Inc., dated March 10, 
2012# 
Third Amendment to Distribution Agreement between 
United Natural Foods, Inc. and Vitamin Cottage 
Natural Food Markets, Inc., dated June 3, 2012# 
Form of Stockholders Agreement, by, between and 
among Natural Grocers by Vitamin Cottage, Inc. and 
the stockholders to be named therein 
Credit Agreement dated as of January 28, 2016 by and 
among Vitamin Cottage Natural Food Markets, Inc., 
the Guarantors party thereto, the Lenders Party thereto 
and Bank of America, N.A., as Administrative Agent 
and L/C Issuer 
Security and Pledge Agreement dated as of January 28, 
2016 by and among Vitamin Cottage Natural Food 
Markets, Inc., Natural Grocers by Vitamin Cottage, 
Inc., Vitamin Cottage Two Ltd. Liability Company, 
the other Obligors thereunder and Bank of America, 
N.A. 
Customer Distribution Agreement by and among 
United Natural Foods, Inc., Tony’s Fine Foods, 
Albert’s Organics and Vitamin Cottage Natural Food 
Markets, Inc. dated as of June 21, 2016# 
First Amendment to Credit Agreement dated as of May 
10, 2016, by and among Vitamin Cottage Natural Food 
Markets, Inc., the Guarantors party thereto, the 
Lenders Party thereto and Bank of America, N.A., as 
Administrative Agent and L/C Issuer 
Incentive Compensation Program* 

Second Amendment to Credit Agreement dated as of 
September 6, 2017, by and among Vitamin Cottage 
Natural Food Markets, Inc., the Guarantors party 
thereto, the Lenders Party thereto and Bank of 
America, N.A., as Administrative Agent, L/C Issuer 
and Swing Line Lender 
Autoborrow Agreement dated as of September 6, 
2017, by and between Vitamin Cottage Natural Food 
Markets, Inc. and Bank of America, N.A. 
Code of Ethics 

Form 
Form S-1 

File No. 
333-182186 

Exhibit 
Number    Filing Date 
10.28 

June 29, 
2012 

Form S-1 

333-182186 

10.29 

Form S-1 

333-182186 

10.30 

Form S-1 

333-182186 

10.31 

June 29, 
2012 

June 29, 
2012 

June 29, 
2012 

Form S-1 

333-182186 

10.32 

July 12, 2012 

Form 10-Q 

001-35608 

10.39 

Form 10-Q 

001-35608 

10.40 

January 28, 
2016 

January 28, 
2016 

Form 10-Q 

001-35608 

10.41 

July 28, 2016 

Form 10-Q 

001-35608 

10.42 

July 28, 2016 

Form 10-Q 

001-35608 

10.43 

— 

— 

— 

February 2, 
2017 
— 

— 

— 

— 

— 

Form 10-K 

001-35608 

14 

December 
13, 2012 
December 
13, 2012 

21.1 

List of subsidiaries 

Form 10-K 

001-35608 

21.1 

83 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Exhibit 
Number   
23.1 
31.1 

   Consent of KPMG LLP 

Exhibit 
Number    Filing Date 
   — 
— 

   — 
— 

Description 

Form 

File No. 

   — 
— 

   — 
— 

— 

— 

Certification of Kemper Isely, a Principal Executive 
Officer Required Under Section 302(a) of the 
Sarbanes-Oxley Act of 2002 
Certification of Zephyr Isely, a Principal Executive 
Officer Required Under Section 302(a) of the 
Sarbanes-Oxley Act of 2002 
Certification of Sandra Buffa, Principal Financial 
Officer Required Under Section 302(a) of the 
Sarbanes-Oxley Act of 2002 
Certification of Principal Executive Officers and 
Principal Financial Officer Required Under 18 U.S.C. 
§1350, as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002† 
The following materials from Natural Grocers by Vitamin Cottage, Inc.’s Annual Report on Form 10-K for the 
year ended September 30, 2017, formatted in XBRL (eXtensible Business Reporting Language): (i) Consolidated 
Balance  Sheets,  (ii)  Consolidated  Statements  of  Income,  (iii)  Consolidated  Statements  of  Cash  Flows,  (iv)
Consolidated Statements of Changes in Stockholders’ Equity, and (v) Notes to Consolidated Financial Statements.

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

31.2 

31.3 

32.1 

101 

*Indicates a management contract or compensatory plan or arrangement 

#  Confidential portions have been omitted pursuant to a request for confidential treatment. 

†  The certifications attached as Exhibit 32.1 that accompany this Annual Report on Form 10-K, are not deemed filed with 
the Securities and Exchange Commission and are not to be incorporated by reference into any filing of Natural Grocers by 
Vitamin Cottage, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, 
whether made before or after the date of this Form 10-K, irrespective of any general incorporation language contained in 
such filing. 

84 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 

caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on December 7, 2017. 

SIGNATURES 

Natural Grocers by Vitamin Cottage, Inc. 

By: 

/s/ KEMPER ISELY 
Kemper Isely, 
Its Co-President 

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the 

following persons in the capacities and on the dates indicated. 

Name 

Title 

Date 

/s/ KEMPER ISELY 
Kemper Isely 

(Principal Executive Officer, Co-President, 

   Director) 

December 7, 2017

/s/ ZEPHYR ISELY 
Zephyr Isely 

(Principal Executive Officer, Co-President, 

   Director) 

December 7, 2017

/s/ SANDRA BUFFA 
Sandra Buffa 

(Principal Financial and Accounting Officer, 

   Chief Financial Officer) 

December 7, 2017

/s/ ELIZABETH ISELY 
Elizabeth Isely 

   Director 

/s/ HEATHER ISELY 
Heather Isely 

   Director 

/s/ MICHAEL CAMPBELL 
Michael Campbell 

   Director 

/s/ EDWARD CERKOVNIK 
Edward Cerkovnik 

   Director 

/s/ RICHARD HALLÉ 
Richard Hallé 

   Director 

85 

December 7, 2017

December 7, 2017

December 7, 2017

December 7, 2017

December 7, 2017

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
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WE ONLY SELL

100% 

ORGANIC 
PRODUCE

BOARD OF DIRECTORS

KEMPER ISELY  Chairman of the Board

HEATHER ISELY  Corporate Secretary 

  Chair of the Compensation Committee

 MICHAEL T. CAMPBELL  Chair of the Audit Committee

 EDWARD CERKOVNIK

RICHARD HALLÉ

ELIZABETH ISELY

ZEPHYR ISELY

EXECUTIVE OFFICERS

KEMPER ISELY  Co-President

ZEPHYR ISELY  Co-President

ELIZABETH ISELY  Executive Vice President

HEATHER ISELY  Executive Vice President

TODD DISSINGER  Chief Financial Officer

 
 
 
 
 
 
 
 
 
 
 
ORDERING FINANCIAL STATEMENTS

A copy of our 2017 Annual Report and Form 10-K may be obtained  
by written, phone or email requests to:
Mail: 

Investor Relations
Natural Grocers by Vitamin Cottage, Inc.
12612 West Alameda Parkway
Lakewood, Colorado 80228

Email: IR@NaturalGrocers.com
Phone: 303-986-4600

ANNUAL MEETING

March 7, 2018
1:00 p.m. Mountain Time 
Natural Grocers by Vitamin Cottage, Inc. 
Home Office Auditorium
12612 West Alameda Parkway
Lakewood, Colorado 80228

TRANSFER AGENT AND REGISTRAR

Information about stock certificates, address changes, ownership transfers or other stock 
matters can be obtained from American Stock Transfer & Trust Company, LLC via:
Mail:  American Stock Transfer & Trust Company

6201 15th Avenue,
Brooklyn, NY 11219
Email:  info@amstock.com
Phone: 1-800-937-5449
Hearing Impaired (TTY): 1-866-703-9077 or 718-921-8386
Web:  www.amstock.com

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

KPMG LLP

TRADING INFORMATION

The common stock of Natural Grocers by Vitamin Cottage, Inc.  
is traded on the New York Stock Exchange (symbol: NGVC).