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Natural Grocers by Vitamin Cottage, Inc.

ngvc · NYSE Consumer Defensive
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Ticker ngvc
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Sector Consumer Defensive
Industry Grocery Stores
Employees 3332
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FY2023 Annual Report · Natural Grocers by Vitamin Cottage, Inc.
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NATURAL GROCERS BY VITAMIN COTTAGE, INC.

2023 ANNUAL REPORT

DEAR FELLOW STOCKHOLDERS:

Fiscal 2023 was an outstanding year for Natural Grocers and we take great pride in the Company’s many 
accomplishments. We achieved record financial performance including net sales of $1.14 billion and diluted earnings 
per share of $1.02. Additionally, we delivered our twentieth consecutive year of positive daily average comparable 
store sales growth. 

We attribute the strong 2023 results to our differentiated business model, commitment to operational excellence 
and our responsiveness to industry dynamics. Consumers continue prioritizing their health and wellness, and we 
are well positioned to benefit from this ongoing trend. In addition, we believe that our value proposition of high-
quality products at Always AffordableSM prices resonates with consumers, particularly in an uncertain economic 
environment. Marketing initiatives, including our {N}power® rewards program, drove customer engagement, and 
strong traffic trends reflected our emphasis on the in-store shopping experience. Lastly, we believe our earnings 
growth was driven by our nimble transition from pandemic conditions to focus on core execution and navigating  
the current macro environment. 

We would like to thank every member of our good4U Crew for their commitment to operational execution and 
exceptional customer service, which were instrumental in driving our record setting year.

UPDATES ON KEY INITIATIVES
Customer engagement continues to be a top priority. During fiscal 2023, we enhanced the personalization, frequency 
and range of our {N}power rewards program offers, including an emphasis on localized store promotions. In August, 
we launched a Natural Grocers mobile app, which provides {N}power members with enhanced access to exclusive 
offers, digital coupons, recipes and articles. We believe these initiatives collectively drove the {N}power membership 
increase of 17% and net sales penetration of 77%, and were a major contributor to our broad-based sales growth.

Our Natural Grocers brand products remain a key point of differentiation due to their emphasis on quality and price. 
In fiscal 2023, private label products represented 7.9% of our total sales, up from 7.6% the previous year. During the 
year, we expanded our line of Natural Grocers brand products with 59 new offerings, including a distinctive offering 
of organic eggs from regenerative farms. We feel strongly that regenerative agriculture is an important practice with 
the potential to mitigate the impact of climate change. We believe that we are the first national grocery retailer to 
offer private label organic eggs from regenerative certified farms.

Our Company has a longstanding commitment to investing in our Crew. In November 2023, we implemented a 
company-wide wage increase that lifted the average rate for full-time store Crew, including Vitamin Bucks, to over 
$21.00 per hour. To partially offset higher labor costs, we continue to leverage technology to drive productivity, 
enabling us to streamline and automate certain in-store tasks while maintaining a high level of customer service.

We opened three new stores in fiscal 2023, relocated two stores and remodeled one store. New store development 
continues to be a priority but was constrained over the past several years due to delays in permitting and 
construction, and the availability of materials. In fiscal 2024 we expect to open four to six new stores, and  
relocate or remodel four to six stores.

THE SPECIAL DIVIDEND
Our Board of Directors declared a special cash dividend of $1.00 per common share that was paid in December 2023. 
The special dividend reflects our strong operating trends, financial position, confidence in our business outlook, and 
commitment to returning value to our stockholders. Including the regular and special dividends paid in December 
2023, the Company has cumulatively returned $4.46 in cash per share to stockholders since initiating our dividend 
program four years ago.

LOOKING AHEAD
Our success continues to demonstrate that a business model dedicated to offering affordable, high-quality 
natural and organic products can help deliver positive social and environmental impact, while creating value 
for all stakeholders. As we look forward to the many opportunities in fiscal 2024 and beyond, we remain focused 
on enhancing shareholder value by executing to our Founding Principles, leveraging our differentiated model, 
emphasizing operational excellence, and driving profitable growth.

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KEMPER ISELY, CO-PRESIDENT

ZEPHYR ISELY, CO-PRESIDENT

2023 ANNUAL REPORTUNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
Form 10-K 

☒   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

FOR THE FISCAL YEAR ENDED SEPTEMBER 30, 2023 

OR 

☐   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

COMMISSION FILE NUMBER: 001-35608 

Natural Grocers by Vitamin Cottage, Inc. 
(Exact name of registrant as specified in its charter) 

Delaware 
(State or other jurisdiction of incorporation or organization) 

45-5034161 
(I.R.S. Employer Identification Number) 

12612 West Alameda Parkway 
Lakewood, Colorado 80228 
(Address of principal executive offices) 

(303) 986-4600 
(Registrant’s telephone number, including area code) 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock, $0.001 par value 

Trading symbol  
NGVC 

Name of each exchange on which registered 
New York Stock Exchange 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒ 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐ No ☒ 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the 
past 90 days. Yes ☒ No ☐ 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation 

S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging 
growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of 
the Exchange Act.  

Large accelerated filer ☐ 
Non-accelerated filer ☐ 

Accelerated filer ☒ 
Smaller reporting company ☒ 
Emerging growth company ☐ 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or 

revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over 
financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit  
report. ☒ 

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing 

reflect the correction of an error to previously issued financial statements. Yes ☐ No ☒ 

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by 

any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). Yes ☐ No ☒ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒ 

Based on the closing price of the registrant’s common stock on March 31, 2023, the aggregate market value of the voting and non-voting common stock held by 

non-affiliates was $108,522,084. 

The number of shares of the registrant’s common stock, $0.001 par value, outstanding as of December 4, 2023 was 22,752,413. 

DOCUMENTS INCORPORATED BY REFERENCE 

The information required by Part III of this Annual Report on Form 10-K, to the extent not set forth herein, is incorporated by reference from the registrant’s 
Definitive Proxy Statement on Schedule 14A for the 2024 Annual Meeting of the Stockholders, which will be filed with the Securities and Exchange Commission not 
later than 120 days after September 30, 2023. 

 
 
 
  
  
 
  
  
  
  
 
 
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Natural Grocers by Vitamin Cottage, Inc. 
Annual Report on Form 10-K 
For the Fiscal Year Ended September 30, 2023 

Table of Contents 

Page 
Number 

PART I 

Item 1.  Business  ................................................................................................................................................   
Item 1A. Risk Factors  ..........................................................................................................................................   
Item 1B.  Unresolved Staff Comments ..................................................................................................................   
Item 2.  Properties ...............................................................................................................................................   
Item 3.  Legal Proceedings ..................................................................................................................................   
Item 4.  Mine Safety Disclosures ........................................................................................................................   

PART II 

Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 

Equity Securities .................................................................................................................................   
Item 6.  Reserved .................................................................................................................................................   
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations .................   
Item 7A. Quantitative and Qualitative Disclosures About Market Risk ...............................................................   
Item 8.  Financial Statements and Supplementary Data ......................................................................................   
Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.................   
Item 9A. Controls and Procedures ........................................................................................................................   
Item 9B.  Other Information ..................................................................................................................................   
Item 9C.  Disclosure Regarding Foreign Jurisdictions that Prevent Inspections ...................................................   

PART III 

Item 10.  Directors, Executive Officers and Corporate Governance .....................................................................   
Item 11.  Executive Compensation ........................................................................................................................   
Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 

Matters ................................................................................................................................................   
Item 13.  Certain Relationships and Related Transactions, and Director Independence .......................................   
Item 14.  Principal Accounting Fees and Services ................................................................................................   

Item 15.  Exhibits, Financial Statement Schedules ...............................................................................................   
Item 16.  Form 10-K Summary .............................................................................................................................   

PART IV 

SIGNATURES ......................................................................................................................................................   

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Except where the context otherwise requires or where otherwise indicated: (i) all references herein to ‘‘we,’’ ‘‘us,’’ 
‘‘our,’’  ‘‘Natural  Grocers’’  and  the  “Company’’  refer  collectively  to  Natural  Grocers  by  Vitamin  Cottage,  Inc.  and  its 
consolidated subsidiaries and (ii) all references to a “fiscal year” refer to a year beginning on October 1 of the previous year 
and ending on September 30 of such year (for example “fiscal year 2023” refers to the year from October 1, 2022 to September 
30, 2023). 

FORWARD-LOOKING STATEMENTS 

This Annual Report on Form 10-K (this Form 10-K) includes forward-looking statements within the meaning of the 
Private Securities Litigation Reform Act of 1995 in addition to historical information. These forward-looking statements are 
included  throughout  this  Form  10-K,  including  in  the  sections  entitled  “Business,”  “Risk  Factors”  and  “Management’s 
Discussion and Analysis of Financial Condition and Results of Operations.” All statements that are not statements of historical 
fact,  including  those  that  relate  to  matters such  as our  industry, business  strategy, goals  and  expectations  concerning our 
market position, future operations, margins, profitability, capital expenditures, liquidity and capital resources, future growth, 
pending legal proceedings and other financial and operating information, are forward looking statements. We may use the 
words  “anticipate,”  “assume,”  “believe,”  “continue,”  “could,”  “estimate,”  “expect,”  “intend,”  “may,”  “plan,”  “potential,” 
“predict,” “project,” “future,” “target” and similar terms and phrases to identify forward-looking statements in this Form 10-
K. 

The forward-looking statements contained in this Form 10-K are based on management’s current expectations and 
are subject to uncertainty and changes in circumstances. We cannot assure you that future developments affecting us will be 
those that we have anticipated. Actual results may differ materially from these expectations due to changes in global, national, 
regional  or  local  political,  economic,  inflationary,  deflationary,  recessionary,  business,  interest  rate,  labor  market, 
competitive, market, regulatory and other factors, many of which are beyond our control. We believe that these factors include 
those  described  in  “Risk  Factors.”  Should  one  or  more  of  these  risks  or  uncertainties  materialize,  or  should  any  of  our 
assumptions prove incorrect, our actual results may vary in material respects from those projected in these forward-looking 
statements. 

Any forward-looking statement made by us in this Form 10-K speaks only as of the date of this report. Factors or 
events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of 
them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, 
future developments or otherwise, except as may be required by applicable securities laws. You are advised, however, to 
consult any disclosures we may make in our future reports filed with the Securities and Exchange Commission (the SEC). 
Our reports and other filings with the SEC are available at the SEC’s website at www.sec.gov. Our reports and other filings 
with the SEC are also available, free of charge, through our website at www.naturalgrocers.com. 

PART I 

Item 1.  Business. 

General 

Natural Grocers® is an expanding specialty retailer of natural and organic groceries and dietary supplements. We 
focus  on  providing  high-quality  products  at  affordable  prices,  exceptional  customer  service,  nutrition  education  and 
community outreach. We strive to generate long-term relationships with our customers based on transparency and trust by: 

● 

selling  only  natural  and  organic  groceries,  body  care  products  and  dietary  supplements  that  meet  our  strict
quality guidelines - we do not approve for sale grocery products that are known to contain artificial colors,
flavors, preservatives or sweeteners or partially hydrogenated or hydrogenated oils; 

●  utilizing an efficient and flexible smaller-store format to offer affordable prices and a convenient, clean and

shopper-friendly retail environment; 

● 

enhancing our customers’ shopping experience by providing free science-based nutrition education to help our
customers make well-informed health and nutrition choices; and 

● 

incorporating principles of ecological sustainability into our product standards and Company practices. 

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Our History and Founding Principles 

Our founders, Margaret and Philip Isely, were early proponents of the connection between health and the use of 
natural and organic products and dietary supplements. In the mid-1950’s, Margaret transformed her health and the health of 
her family by applying concepts and principles she learned from books on nutrition. This inspired the Iselys to provide the 
same type of nutrition education to their community. The Iselys started by lending books on nutrition and providing samples 
of whole grain bread door-to-door in Golden, Colorado and subsequently concluded they could develop a viable business that 
would also improve their customers’ wellbeing. Over time, they fostered relationships through nutrition education and began 
taking orders for dietary supplements, whole grain bread and unprocessed foods. As their customers gained more knowledge 
about nutrition, they were empowered to make changes to their diets with the objective of supporting their health. Using this 
model as the foundation for their business, the Iselys opened their first store in 1958. 

We are committed to maintaining the following founding principles, which have helped foster our growth: 

●  Nutrition  Education.  We  provide  free  nutrition  education  in  the  communities  we  serve.  Empowering  our
customers  and  our  employees  (or  our  Crew  members)  to  take  charge  of  their  lives  and  their  health  is  the
foundation upon which our business is built. 

●  Quality. Every product on our shelves must go through a rigorous screening and approval process. Our mission
includes providing the highest quality groceries and supplements, Natural Grocers branded products and only 
United States Department of Agriculture (USDA) certified organic, fresh produce. 

●  Always Affordable PriceSM. We work hard to secure the best possible prices on all of our customers’ favorite 
natural and organic foods and supplements. We believe everyone should be able to afford to help take care of
their health by buying high-quality competitively priced natural and organic products. 

●  Community. From free nutrition education, to bag-free checkouts, to sourcing local products, to our fundraising

and donation programs, we strive to serve the communities that help shape our world. 

●  Our  Crew  members. Our  Crew  members make our  Company great. We  work hard  to  ensure  that  our  Crew
members are able to live healthy, balanced lifestyles. We support them with free nutrition education programs,
good pay and excellent benefits. 

In 1998, the second generation of the Isely family, including Kemper Isely, Zephyr Isely, Heather Isely and Elizabeth 
Isely, purchased our predecessor and the Vitamin Cottage® trademark and assumed control of the business. Since then, we 
have grown our store count from 11 stores in Colorado to 165 stores in 21 states as of September 30, 2023. We have also 
implemented numerous organizational and operational improvements that have enhanced our ability to scale our operations. 
We believe that by staying true to our founding principles, we have been able to continue to attract new customers, extend 
our geographic reach and further solidify our competitive position. 

Our Markets 

We operate within the natural products retail industry, which is a subset of the United States grocery industry and 
the  dietary  supplement  business.  This  industry  includes  conventional  supermarkets,  natural,  gourmet  and  specialty  food 
markets, domestic and foreign-based mass and discount retailers, warehouse clubs, independent health food stores, dietary 
supplement  retailers,  drug  stores,  farmers’  markets,  food  co-ops,  online  retailers,  meal  delivery  services  and  multi-level 
marketers. Industry-wide sales of natural and organic foods and dietary supplements have grown over the past several years, 
and we believe that growth will continue for the foreseeable future. 

We  believe  the  growth  in  sales  of  natural  and  organic  foods  and  dietary  supplements  continues  to  be  driven  by 

numerous factors, including: 

●  greater consumer focus on high-quality nutritional products; 

● 

an increased awareness of the importance of good nutrition to long-term wellness; 

● 

increased awareness by consumers of the importance of building and maintaining a strong immune system to
mitigate health risks; 

● 

an aging United States population seeking to support healthy aging; 

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●  heightened  consumer  awareness  about  the  importance  of  food  quality  and  a  desire  to  avoid  toxic  residues,

hormones, growth promoters, artificial ingredients, and genetically engineered ingredients in foods; 

● 

concerns regarding antibiotic resistance caused by industrial livestock production practices; 

●  growing consumer concerns over the use of harmful chemical additives in body care and household cleaning

supplies; 

●  well-established natural and organic brands, which generate additional industry awareness and credibility with

consumers; 

● 

● 

the  growth  in  the  number  of  consumers  with  unique  dietary  requirements  as  a  result  of  allergies,  chemical
sensitivities, auto-immune disorders and other conditions; and 

concerns about the cumulative environmental impact of relying on non-renewable resources and the effects on
the global climate of carbon release from conventional agriculture. 

Our Competitive Strengths 

We believe we are well-positioned to capitalize on favorable natural and organic grocery and dietary supplement 

industry dynamics as a result of the following competitive strengths: 

Strict focus on high-quality natural and organic grocery products and dietary supplements. We offer high-quality 
products and brands, including an extensive selection of widely recognized natural and organic food, dietary supplements, 
body care products, pet care products and books. We offer our customers an average of approximately 21,000 Stock Keeping 
Units  (SKUs)  of  natural  and  organic  products  per  comparable  store  (stores  open  for  13  months  or  longer),  including  an 
average of approximately 6,700 SKUs of dietary supplements. We believe our broad product offering enables our customers 
to shop our stores for substantially all of their grocery and dietary supplement purchases. In our grocery departments, we only 
sell USDA certified organic produce and do not approve for sale grocery products that are known to contain artificial colors, 
flavors, preservatives or sweeteners or partially hydrogenated or hydrogenated oils. In addition, we only sell pasture-raised, 
non-confinement  dairy  products,  free-range  eggs  (i.e.,  from  chickens  that  are  not  only  cage-free  but  also  provided  with 
sufficient  space  to  move)  and  naturally  raised  meats  (i.e.,  from  animals  that  are  not  known  to  have  been  treated  with 
antibiotics, hormones or growth promoters, or fed animal by-products). Consistent with this strategy, our product selection 
does not include items that do not meet our strict quality guidelines. Our store managers enhance our robust product offering 
by customizing their stores’ selections to address the preferences of local customers. All products undergo a stringent review 
process  to  ensure  the  products  we  sell  meet  our  strict  quality  guidelines,  which  we  believe  helps  us  generate  long-term 
relationships with our customers based on transparency and trust. 

Engaging  customer  service  experience  based  on  education  and  empowerment.  We  strive  to  offer  consistently 
exceptional  customer  service  in  a  convenient,  clean  and  shopper-friendly  environment,  which  we  believe  creates  a 
differentiated shopping experience, enhances customer loyalty and generates repeat visits from our clientele. A key aspect of 
our customer service model is to provide free nutrition education to our customers. We believe this focus provides an engaging 
retail experience while also empowering our customers to make informed decisions about their health. We offer our science-
based nutrition education through our trained Crew members, our Health Hotline® magazine, community outreach programs, 
one-on-one nutrition health coaching, nutrition classes, cooking demonstrations and our website. Our commitment to nutrition 
education  and  customer  empowerment  is  emphasized  throughout  our  entire  organization,  from  executive  management  to 
store Crew members. Every store also maintains a Nutritional Health Coach (NHC) position. The NHC is responsible for 
educating our customers about good nutrition and for training our store employees on how to assist customers in compliance 
with applicable local, state and federal regulations. Each NHC must have earned a degree or certificate in nutrition or a related 
field from an accredited school, complete continuing education in nutrition, and be thoroughly committed to fulfilling our 
mission. Substantially all of our NHCs are full-time Crew members. We believe our NHC position represents a key element 
of our customer service model. 

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Scalable operations and replicable, cost-effective store model. We believe our scalable operating structure, attractive 
new store model, flexible real estate strategy and disciplined approach to new store development allow us to maximize store 
performance and continue to grow our store base. Our store model has been successful in highly competitive markets and has 
supported significant growth outside of our original Colorado geography. We believe our supply chain and infrastructure are 
scalable and will accommodate growth based on the ability of our primary distribution relationships to effectively service our 
planned  store  locations.  Our  investments  in  overhead  and  information  technology  infrastructure,  including  purchasing, 
receiving,  inventory,  point  of  sale,  warehousing,  distribution,  accounting,  reporting  and  financial  systems,  support  this 
growth. We also have a comprehensive human resources information and learning management system (HRIS) to further 
support the scalability of our operations. In addition, we have established effective site selection guidelines, as well as scalable 
procedures to enable us to efficiently open new stores after lease execution. The smaller-store footprint made possible by our 
limited offering of prepared foods reduces real estate costs, labor costs and perishable inventory shrink and enables us to 
leverage our new store opening costs. 

Commitment to sustainable products and practices. We have put in place product standards for dairy, eggs, meat, 
seafood and produce that support sustainable and ecologically responsible production methods. We believe our standards 
help to enhance the health of our customers, promote animal welfare, reduce antibiotic resistance and protect the environment. 
We have also instituted measures to reduce food waste, divert usable products to food banks, reduce single use plastic bags 
and reduce the use of pesticides and antimicrobial products. We believe these efforts reflect our commitment to corporate 
social responsibility and demonstrate our support for sustainable regenerative agricultural practices. 

Experienced and committed management team with proven track record. Our executive management team has an 
average of 38 years of experience in the natural grocery industry, while our entire management team has an average of 33 
years of relevant experience. Since the second generation of the Isely family assumed control of the business in 1998, we 
have grown our store count from 11 stores to 165 stores as of September 30, 2023 by remaining dedicated to our founding 
principles. Over their tenure, members of our executive management team have been instrumental in establishing a successful, 
scalable operating model, generating consistently strong financial results, developing an effective site selection and store 
opening process and implementing operational efficiencies. The depth of our management experience extends beyond our 
home office. As of September 30, 2023, our store managers and assistant managers at comparable stores had average tenures 
of approximately five years with us. In addition, we have a track record of promoting store management personnel from 
within.  We  believe  our  management’s  experience  at  all  levels  will  allow  us  to  continue  to  grow  our  store  base  while 
maintaining operational excellence by driving efficiencies in store operations, managing inventory levels and focusing on 
exceptional customer service. 

Our Growth Strategies 

We are pursuing several strategies to continue our profitable growth, including: 

Expand  our  store  base. We  intend  to  continue  expanding  our  store base  through new store  openings  in  existing 
markets,  as  well  as  penetrating  new  markets,  by  leveraging  our  core  competencies  of  site  selection  and  efficient  store 
openings. In each of the fiscal years 2023 and 2022, we opened three new stores. We plan to open four to six new stores in 
fiscal year 2024, two of which opened during the first quarter of fiscal year 2024 prior to the filing of this Form 10-K. As of 
the date of this report, we have signed leases or acquired property for an additional two new stores that we plan to open in 
fiscal years 2024 and beyond. 

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Store locations as of September 30, 2023.  

Increase  sales  from  existing  customers.  In  order  to  increase  our  average  ticket  and  the  number  of  customer 
transactions, we plan to continue offering an engaging customer experience by providing science-based nutrition education 
and a differentiated merchandising strategy that delivers affordable, high-quality natural and organic grocery products and 
dietary supplements. We also plan to continue to utilize targeted marketing efforts to reach our existing customers, including 
through  the  {N}power®  customer  rewards  program  ({N}power),  which  we  anticipate  will  drive  customer  transactions, 
increase the average ticket and convert occasional, single-category customers into core, multi-category customers. 

Grow our customer base. We plan to continue building our brand awareness, which we anticipate will grow our 
customer base. During fiscal year 2023, the measures we took that were aimed at enhancing our brand awareness included: 
(i) featuring {N}power promotions, with a focus on local store marketing to drive customer traffic; (ii) utilizing {N}power 
to identify and send personalized offers to our customers, including through our new Natural Grocers mobile application; 
(iii) continuing to make enhancements to our monthly Health Hotline magazine; (iv) organizing month-long seasonal and 
topical  special  promotions;  (v) expanding  our  social  media  reach  through  increased  investment  in  paid  and  organic 
placements on platforms, such as Instagram, TikTok, Facebook, X, and YouTube and social media influencer campaigns; 
(vi) conducting television, radio, newspaper, outdoor advertising and targeted direct mail campaigns in select markets; and 
(vii) continuation of home delivery services. We believe offering nutrition education has historically been one of our most 
effective marketing strategies for reaching new customers and increasing the demand for natural and organic groceries and 
dietary supplements in our markets. To maximize their impact, we encourage our NHCs to focus on relationship-building 
opportunities in our communities and with our customers, including promotions, educational cooking events, lectures and 
classes in our stores. Additionally, we seek to attract new customers by enhancing their nutrition knowledge through the 
distribution  of  printed  and  digital  versions  of  our  broad  range  of  educational  resources,  including  the  Health  Hotline 
magazine. In addition to offering nutrition education, our strategy is to attract new customers with our Always Affordable 
Price and to build community awareness through our support of local vendors and charities. 

Improve operating margins. We expect to continue our focus on improving our operating margins as we benefit 
from investments we have made or are making in fixed overhead and technology. We anticipate these investments will support 
our  long-term  growth  strategy.  To  improve  operating  margins,  we  also  intend  to  further  optimize  performance,  maintain 
appropriate store labor levels, reduce inventory shrink and effectively manage product selection and pricing. In addition, we 
expect to achieve greater economies of scale through sourcing and distribution as we add more stores. 

Our Stores 

Our stores offer a comprehensive selection of natural and organic groceries and dietary supplements in a smaller-
store format that aims to provide a convenient, clean and easily shopped environment for our customers. Our store design 
emphasizes a clutter-free, organized feel, a quiet ambience accented with warm lighting and the absence of aromas from meat 
and seafood counters present in many of our competitors’ stores. We believe our core customers consider us a destination 
stop for their nutritional education and information, natural and organic products and dietary supplements. 

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Our  Store  Format.  Our  stores  range  from  approximately  7,000  to  16,000  selling  square  feet,  and  average 
approximately 11,000 selling square feet. In fiscal year 2023, our three new stores and three relocations/remodels averaged 
approximately 10,000 selling square feet. Approximately one quarter of our stores’ selling square footage is dedicated to 
dietary  supplements.  Most  of  our  stores  also  include  a  dedicated  community  room  available  for  public  gatherings,  a 
demonstration kitchen for cooking education and/or lecture space. Our comparable stores sell an average of approximately 
21,000  SKUs  of  natural  and  organic  products  per  store,  including  an  average  of  approximately  6,700  SKUs  of  dietary 
supplements. Set out below is the layout for our new stores: 

Site Selection. Our real estate strategy is adaptable to a variety of market conditions. When selecting locations for 
new stores, we use analytical models, based on research and data provided by third parties and our extensive experience, to 
identify promising store locations. We typically locate new stores in prime locations which offer easy customer access and 
high  visibility.  Many  of  our  stores  are  near  other  supermarkets  or  gourmet  food  retailers,  and  we  complement  their 
conventional  product  offerings  with  high-quality,  affordable  natural  and  organic  groceries  and  dietary  supplements  in  an 
efficient and convenient retail setting. Our model for selecting viable new store locations incorporates factors such as target 
demographics, community characteristics, nearby retail activity and other measures and is based on first-hand observation of 
the community’s characteristics surrounding each site. We have Crew members dedicated to opening new stores efficiently 
and quickly. We strive to open new stores within approximately nine to twelve months from the time of lease execution, 
subject to construction permitting and the availability of construction materials and equipment. 

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Our Focus on Nutrition Education 

Nutrition education is one of our founding principles and is a primary focus for all Crew members. We believe our 
emphasis  on  science-based  nutrition  education  differentiates  us  from  our  competitors  and  creates  a  unique  shopping 
experience for our customers. 

Our  NHCs  are  a  core  element  of  our  nutrition  education  program.  Every  store  has  a  NHC  position  to  educate 
customers and train Crew members on nutrition. NHCs must have earned a degree or certificate in nutrition or a related field 
from an accredited school, complete continuing education in nutrition, and be thoroughly committed to fulfilling our mission. 
To educate and empower customers to make informed nutrition choices, our NHCs are available for complimentary one-on-
one nutrition health coaching sessions. Each NHC is also responsible for various relationship-building opportunities in our 
communities and with our customers, including educational activities such as nutrition classes, lectures, seminars, health fairs 
and store tours. To maximize the impact of our NHCs, we stress the importance of their focusing on in-store educational 
events, offering health coaching sessions and holding nutrition classes in the community by partnering with school, municipal 
and  corporate  wellness  programs.  During  fiscal  year  2023,  our  NHCs  introduced  a  free,  in-store  personalized  shopping 
experience to customers, including a store walkthrough and product recommendations. We believe that our NHCs’ focus on 
relationship-building opportunities in our communities and with our customers helps to enhance our marketing and branding 
initiatives. Additionally, our NHCs are an onsite resource for nutrition training and education for our Crew members. Each 
NHC trains our Crew members to use a compliant educational approach to customer service without attempting to diagnose 
or treat specific conditions or ailments. We believe our NHC position is a competitive differentiator and represents a key 
element of our customer service model. 

Our training and education programs are supplemented by outside experts, online materials and printed handouts. 
We also use our Health Hotline magazine to educate our customers. The Health Hotline magazine, which was published 11 
times in fiscal year 2023, includes in-depth articles on health and nutrition, along with a selection of sale items. The printed 
version of the Health Hotline magazine is mailed to subscribers and distributed in our stores. In addition, an electronic version 
of the Health Hotline magazine is distributed to subscribers via the internet and posted on our website. 

Our Products  

Product Selection Guidelines. We have a set of strict quality guidelines covering all products we sell. For example: 

●  we  do  not  approve  for  sale  food  known  to  contain  artificial  colors,  flavors,  preservatives  or  sweeteners  or
partially hydrogenated or hydrogenated oils, regardless of the proportion of its natural or organic ingredients; 

●  we only sell USDA certified organic produce; 

●  we only sell dairy products from pasture-raised, non-confined livestock and only sell eggs from free-range or 

pastured hens; 

●  we  only  sell  meats  from  naturally  raised  animals  that  are  not  known  to  have  been  treated  with  antibiotics,

hormones or growth promoters, or fed animal by-products; 

●  we only sell seafood from sustainable fisheries or ecologically responsible farm-raised operations; and 

●  we do not sell distilled spirits, tobacco products or e-cigarettes. 

Our  product  review  team  analyzes  all  new  products  and  approves  them  for  sale  based  on  ingredients,  price  and 
uniqueness within the current product set. We actively research new products in the marketplace through our product vendors, 
private label manufacturers, scientific findings, customer requests and general trends in popular media. Our stores are fully 
merchandised with an extensive assortment of natural and organic products. We believe we do not need to sell conventional 
products to fill our selection, increase our margins or attract more customers. 

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What We Sell. We operate both a full-service natural and organic grocery store and a dietary supplement store within 

a single retail location. The following is a breakdown of our sales mix for the fiscal year ended September 30, 2023: 

The products in our stores include: 

●  Grocery. We offer a broad selection of natural and organic grocery products with an emphasis on minimally
processed and single ingredient products that are not known to contain artificial colors, flavors, preservatives
or sweeteners or partially hydrogenated or hydrogenated oils. Additionally, we carry a wide variety of products
associated with special diets such as gluten free, vegetarian and non-dairy. Our grocery products include: 

■  Produce.  We  sell  only  USDA  certified  organic  produce  and  source  from  local,  organic  producers
whenever feasible. Our selection varies based on seasonal availability, and we strive to offer a variety
of organic produce offerings that are not typically found at conventional food retailers. 

■  Bulk Food. We sell a wide selection of private label repackaged bulk products, including dried fruits,
nuts, grains, granolas, teas, herbs and spices. We also sell peanut and almond butters, freshly ground
in-store under the Natural Grocers brand. 

■  Natural Grocers Brand Products.  We sell an expanding range of Natural Grocers brand private label 
products,  including  grocery  staples,  household  products,  bulk  foods,  and  vitamins  and  dietary
supplements. We believe our Natural Grocers brand private label products provide our customers with
high-quality, affordable offerings that satisfy our rigorous product standards. During fiscal year 2023,
we expanded our line of Natural Grocers brand products with a number of new offerings, including
organic eggs from regenerative farms, organic flavored coffee, and organic mustard. 

■  Dry, Frozen and Canned Groceries. We offer a wide variety of natural and organic dry, frozen and
canned groceries,  including  cereals,  soups, baby  foods,  frozen  entrees  and  snack  items. We  offer  a
broad selection of natural chocolate bars and energy, protein and food bars. 

■  Meats and Seafood. We only offer naturally raised or organic meat products. The naturally raised meat
products  we  offer  come  from  animals  that  are  not  known  to  have  been  treated  with  antibiotics,
hormones  or  growth  promoters,  fed  animal  by-products  or  raised  in  concentrated  animal  feeding 
operations.  Additionally,  we  only  buy  from  companies  we  believe  employ  humane  animal-raising 
practices. Our seafood items are generally frozen at the time of processing and sold from our freezer
section, thereby ensuring freshness and reducing food spoilage and safety issues. The seafood we sell
is generally sourced from sustainable fisheries or ecologically responsible farm-raised operations and 
excludes endangered species. 

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■  Dairy Products, Dairy Substitutes and Eggs. We offer a broad selection of natural and organic dairy
products such as milk, cheeses, yogurts and beverages, as well as eggs and non-dairy substitutes made 
from  almonds,  coconuts,  rice  and  soy.  Our  stores  sell  only  pasture-raised,  non-confinement  dairy 
products and free-range eggs (i.e., from chickens that are not only cage-free but also provided with 
sufficient space to move). 

■  Prepared  Foods.  Our  stores  have  a  convenient  selection  of  refrigerated  prepared  fresh  food  items,
including salads, sandwiches, salsa, hummus and wraps. The size of this offering varies by location. 

■  Bread and Baked Goods. We receive regular deliveries of a wide selection of bakery products for our

bakery section, which includes an extensive selection of gluten-free items. 

■  Beverages. We offer a wide variety of beverages containing natural and organic ingredients. We also
offer low-cost, self-serve filtered drinking water that is dispensed into one-gallon or larger containers 
provided by our customers. 

■  Beer, Wine and Hard Cider.  We sell craft beer, craft hard cider and/or organic and biodynamic wine
at certain stores in Arizona, Colorado, Kansas, Louisiana, Missouri, Oklahoma, Oregon, South Dakota
and Texas. 

●  Dietary Supplements. Our dietary supplement department primarily sells name-brand supplements, as well as a
line of Natural Grocers brand private label dietary supplements. The department is carefully organized to help
both Crew members and customers find products efficiently. We generally offer several different formulations
and potencies for each type of product in order to meet our customers’ varying needs. 

●  Other. 

■  Body Care. We offer a full range of cosmetics, skin care, hair care, fragrance and personal care products
containing natural and organic ingredients. Our body care offerings range from bargain-priced basics 
to high-end formulations. 

■  Pet Care. We offer a full line of natural pet care and food products that comply with our human food

guidelines. 

■  Household  and  General  Merchandise.  Our  offerings  include  sustainable,  hypo-allergenic  and 
fragrance-free household products, including cleaning supplies, paper products, dish and laundry soap
and  other  common  household  products,  including  diapers.  We  also  offer  Natural  Grocers branded 
paper products, cleaning products, and other household products. 

■  Books and Handouts. We stock approximately 200 titles in each store’s book department. Titles cover
various approaches to diet, lifestyle and health. Additionally, we offer hundreds of handouts on various
health topics and dietary supplements to our customers free of charge. 

Quality Assurance. We endeavor to ensure the quality of the products we sell. We work with reputable suppliers we 
believe are compliant with established regulatory and industry guidelines. Our purchasing department requires a complete 
supplier and product profile as part of the approval process. Our dietary supplement suppliers must follow Food and Drug 
Administration  (FDA)  current  good  manufacturing  practices  supported  by  quality  assurance  testing  for  both  the  base 
ingredients and the finished product. We expect our suppliers to comply with industry best practices for food safety. 

Many of our suppliers are inspected and certified under the USDA National Organic Program, through voluntary 
industry  standards  and  by  other  third-party  auditing  programs  with  regard  to  additional  ingredients,  manufacturing  and 
handling  standards.  Each  Natural  Grocers  store  is  certified  as  an  organic  handler  and  processor  by  an  accredited  USDA 
certifier in the calendar year after it opens, and annually thereafter. We operate all our stores in compliance with the National 
Organic Program standards, which restrict the use of certain substances for cleaning and pest control and require rigorous 
recordkeeping and methods to prevent co-mingling and contamination, among other requirements. 

Our Pricing Strategy 

We have an Always Affordable Price designation on many products, while also providing special sale pricing on 
hundreds of additional items. We believe our pricing strategy allows our customers to shop our stores on a regular basis for 
their groceries and dietary supplements. 

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The key elements of our pricing strategy include: 

● 

an Always Affordable Price throughout our stores; 

●  heavily advertised Health Hotline deals supported by manufacturer participation; 

●  discounts  offered  exclusively  to  {N}power  members,  including  promotions  to  highlight  affordable  family

meals; 

● 

● 

short term price promotions related to holidays, targeted campaigns and other events; 

in-store specials generally lasting for one month and not advertised outside the store; 

●  managers’ specials, such as clearance, overstock, short-dated or promotional incentives; and 

● 

specials on seasonally harvested produce. 

As we continue to expand our store base, we believe there are opportunities for increased leverage in fixed costs, 
such as administrative expenses, as well as increased economies of scale in sourcing products. We strive to keep our product, 
operating and general and administrative costs low, which allows us to continue to offer attractive pricing for our customers. 

Our Store Operations 

Store Hours. Our stores typically are open from 8:27 a.m. to 8:36 p.m., Monday through Saturday, and from 8:57 

a.m. to 7:36 p.m. on Sunday. 

Store  Management  and  Staffing.  Our  typical  store  staffing  includes  a  manager  and  assistant  manager,  with 
department  managers  in  each  of  the  dietary  supplement,  grocery,  dairy  and  frozen,  produce,  body  care  and  receiving 
departments, as well as several non-management Crew members. Each store manager is responsible for monthly store profit 
and  loss,  including  labor,  merchandising  and  inventory  costs.  We  also  employ  regional  managers  to  oversee  all  store 
operations for regions consisting of approximately 7 to 15 stores. Each regional manager reports to, and is supported by, a 
director of store operations and other staff. 

To ensure a high level of service, all employees receive training and guidance on customer service skills, product 
attributes and nutrition education. Crew members are carefully trained and evaluated based on a requirement that they present 
nutrition  information  in  an  appropriate  and  legally  compliant  educational  context  while  interacting  with  customers. 
Additionally, store Crew members are cross-trained in various functions, including cashier duties, stocking and receiving 
product. 

Each of our stores provides in-store access to a NHC. The NHC is responsible for training our store Crew members 
and educating our customers in accordance with applicable local, state and federal regulations. Each NHC must have earned 
a degree or certificate in nutrition or a related field from an accredited school, complete continuing education in nutrition and 
be thoroughly committed to fulfilling our mission. Substantially all of our NHCs are full-time Crew members. The NHCs are 
overseen by Regional Nutritional Health Coach Managers. 

Bulk Food Repackaging Facility and Distribution Center. We lease a 150,000 square foot bulk food repackaging 
facility  and  distribution  center  located  in  Golden,  Colorado.  That  facility  also  houses  a  training  center  and  certain 
administrative support functions. 

Inventory. We use a robust merchandise management and perpetual inventory system that values goods at moving 
average cost. We manage most shelf stock based on weeks-on-hand relative to sales, resupply time and minimum economic 
order quantity. 

Sourcing and Vendors. We source from approximately 1,000 suppliers and offer approximately 2,900 brands. These 
suppliers range from small independent businesses to multinational conglomerates. As of September 30, 2023, we purchased 
approximately  78%  of  the  goods  we  sell  from  our  top  20  suppliers.  For  the  fiscal  year  ended  September  30,  2023, 
approximately 68% of our total purchases were from United Natural Foods Inc. and its subsidiaries (UNFI). We strive to 
maintain good relations with UNFI and, in August 2023, we extended our long-term relationship with UNFI as our primary 
supplier of products in the natural, fresh and produce categories through September 3, 2028, subject to automatic renewals 
for successive one-year periods unless otherwise terminated by either party. As a result of global supply chain issues, we 
have on occasion experienced shortages and delays in the delivery of certain products to our stores. We have taken steps to 
mitigate these disruptions to our supply chain, although certain products may be in relatively short supply or are unavailable 
from time to time. 

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We have contracts with third-party manufacturers to produce groceries and dietary supplements under the Natural 
Grocers  brand.  We  have  longstanding  relationships  with  many  of  our  suppliers,  and  we  require  disclosure  from  them 
regarding quality, freshness, potency and safety data information. Our bulk food private label products are packaged by us in 
pre-packed sealed bags to help prevent contamination while in transit and in our stores. Unlike most of our competitors, most 
of our private label nuts, trail mix and flours are refrigerated in our warehouse and stores to maintain freshness. 

Our Crew Members and Our Approach to Human Capital Resources 

We believe our Crew members make our Company great. We offer benefits, resources and training to our Crew 
members, and support a healthy, balanced lifestyle. We support Crew members wellness through free nutrition education 
programs, competitive pay and benefits and a culture that offers the opportunity to improve the lives of others. As part of our 
commitment to our founding principles, we are focused on the engagement, development, retention, and health and wellbeing 
of our Crew members. 

As of September 30, 2023, we employed 3,235 full-time and 938 part-time (less than 30 hours per week) Crew 
members, including a total of 373 Crew members at our home office and our bulk food repackaging facility and distribution 
center. None of our Crew members are subject to a collective bargaining agreement. We believe we have good relations with 
our Crew members. We have an established set of standard operating procedures to manage our human capital management 
function, including hiring and human resource policies, training practices and operational instruction manuals. This allows 
each store to operate with strict accountability and still maintain independence to respond to its unique circumstances. 

Culture and Engagement. Our Company strives to empower healthier communities by cultivating a culture focused 
on our core values, including caring for our customers and Crew members, having fun at work, inclusivity, working with 
passion,  and  being  authentic.  Our  leadership  reinforces  our  founding  principles  and  core  values  by  providing  significant 
training on these topics to new store managers and assistant store managers. We have also undertaken a number of initiatives 
designed  to  engage  our  workforce,  including  conducting  an  annual  employee  survey  to  solicit  feedback  from  our  Crew 
members, conducting regular focus groups with our store Crew members to identify opportunities for process improvement 
at our stores, and conducting monthly calls with our store leadership to review priorities and celebrate accomplishments. 

Crew Member Development and Promotion. Investing in the development of our Crew members is an important 
area of focus to ensure the sustainability of our business. We prioritize promoting leaders from within our organization and 
strive to support career development through regular training and leadership development opportunities. During fiscal year 
2023, we promoted internal candidates to fill approximately 64% of our vacant store manager positions, approximately 71% 
of our vacant assistant store manager positions, and approximately 67% of our vacant department manager positions. We are 
committed to inclusion and diversity in our approach to hiring and promotion, including among our store management. As of 
September 30, 2023, approximately 45% of our store managers and approximately 58% of our assistant store managers were 
women. 

We believe that setting Crew members up for success begins with a strong foundation. Our accelerated store manager 
training program provides high-potential store department managers with management training, including leadership skills 
and  financial  aspects  of  management,  equipping  participants  for  potential  management  roles  within  the  Company  upon 
completion. We provide all new store managers and assistant store managers with five weeks of in-person operational and 
managerial training at our facility in Golden, Colorado. We also conduct over 20 hours of virtual and in-person training on 
an annual basis for our store Crew members covering a wide array of topics, including company culture and values, store 
operations, nutrition education, safety and compliance. 

Wellness and Benefits. Our Crew members are eligible for health, long-term disability, vision and dental insurance 
coverage, as well as Company paid short-term disability and life insurance benefits, after they meet eligibility requirements. 
We also provide our Crew members with access to clinical counseling resources through our employee assistance program. 
Additionally,  our  Crew  members  are  offered  a  401(k)  retirement  savings  plan  with  discretionary  contribution  matching 
opportunities. We believe we pay above average retail wages. In addition, all Crew members receive in store discounts and 
earn an additional $1.00 per hour, up to $40 per week, in “Vitamin Bucks,” which can be used to purchase products in our 
stores. It is important to us that our Crew members live a healthy, balanced lifestyle, and we believe that the discounts we 
offer our Crew members and the Vitamin Bucks benefit provide an additional resource for our Crew members to purchase 
natural  and  organic  products.  We  provide  our  Crew  members  with  monthly  free  nutrition  education  trainings  and  other 
opportunities to earn rewards by learning about nutrition. Every Crew member also receives one day of additional pay on 
their birthday to express the Company’s appreciation for their service. In 2021, the Company established The Natural Grocers 
Heroes in Aprons Fund, a non-profit organization that provides short-term financial assistance to qualifying Crew members 
or their immediate family members who have experienced unanticipated hardships. We believe these and other factors have 
a positive impact on retention rates and encourage our Crew members to appreciate our culture, which helps them better 
promote our brand. 

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Our Customers 

The growth in the natural and organic grocery and dietary supplement industries and growing consumer interest in 
health and nutrition have led to an increase in our core customer base. We believe the demands for affordable, nutritious food 
and dietary supplements are shared attributes of our core customers, regardless of their socio-economic status. Additionally, 
we believe our core customers prefer a retail store environment that offers carefully selected natural and organic products and 
dietary supplements and supports environmentally sustainable products and practices. Our customers tend to be interested in 
health and nutrition and expect our store Crew members to be highly knowledgeable about these topics and related products. 
An  analysis  of  our  Health  Hotline  subscriber  list  indicates  that  our  customers  come  from  broad  geographic  segments, 
including urban, suburban and rural areas, which reflects the varied characteristics and portability of our store locations. 

Our Communities 

One of our founding principles is to be an active member and steward of the communities we serve. As a commitment 

to this principle, we: 

●  provide  extensive  free  educational  services  to  customers  in  the  form  of  lectures,  classes,  printed  resources,

online resources, publications and one-on-one nutrition coaching; 

●  participate in health fairs, school outreach, community wellness events and other activities to engage with and

educate the community; 

●  partner with community and corporate wellness programs; 

●  disseminate new research on nutrition information; 

●  participate in the legislative and regulatory process at local, state and federal levels so that our customers have
access to quality food and dietary supplements and the educational resources to guide their own wellness; 

● 

● 

continually strive to source products and services from local producers and vendors; 

carefully  collect  all  of  our  excess  or  distressed  food  and  merchandise  and  donate  it  to  local  non-profit 
organizations; 

●  do not provide single-use paper or plastic bags at our registers and encourage the use of reusable totes; 

●  provide cash to local food banks, making donation determinations based on the number of customers who shop

our stores with their own bags; 

● 

● 

● 

reduce our energy costs and carbon footprint using efficient heating, ventilation and air conditioning, lighting,
and refrigerating systems; 

implement strategies to eliminate excess packaging, energy and transportation costs; 

recycle and reuse paper, plastic, glass and electronic products whenever possible; 

●  manage the waste stream services at all of our stores in order to optimize our diversion of waste to recycling

and compost and increase the environmental sustainability of our operations; 

●  offer  plant-based,  compostable  plastic  bags  and  100%  recycled,  recyclable  and  compostable  paper  bags  for

produce purchases; 

●  use healthy and environmentally responsible building materials and finishes in our new stores and remodels; 

●  promote environmentally responsible and sustainable practices in our supply chain; 

●  undertake fundraisers for organizations whose missions align with ours; and 

● 

support the economic vitality of small producers and agricultural communities. 

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Marketing and Advertising 

A significant portion of our marketing efforts is focused on educating our customers on the benefits of natural and 
organic grocery products, dietary supplements and our quality standards. Our customer outreach programs provide practical 
general  nutrition  knowledge  to  a  variety  of  groups  and  individuals,  schools,  businesses,  families  and  seniors.  These 
educational efforts fulfill one of our founding principles and offer us the opportunity to build relationships with customers 
and community influencers. 

{N}power Customer Rewards Program. We introduced the {N}power customer rewards program in fiscal year 2015. 
{N}power members receive digital coupons, discounted pricing on certain staple items (such as free-range eggs), personalized 
offers and other rewards, all by providing their phone number at the time of checkout. We believe the {N}power program 
has enhanced customer loyalty and engagement while increasing customer traffic and average basket size. In recent years, 
we  have  enhanced  the  {N}power  program  to  simplify  the  accumulation  of  rewards  for  users  and  improve  the  customer 
rewards program experience. During fiscal year 2023, we continued to enhance the personalization, frequency and range of 
our  {N}power  offerings  and  featured  {N}power  promotions,  with  a  focus  on  local  store  marketing.  In  August  2023,  we 
launched a new Natural Grocers mobile application, which provides {N}power members with enhanced access to exclusive 
{N}power offers, digital coupons, recipes and articles through their smartphones and tablets. We believe these steps helped 
to  increase membership  in  the  {N}power program  during  fiscal  year 2023.  We had  approximately  2.1  million  registered 
{N}power members as of September 30, 2023 compared to approximately 1.8 million {N}power members as of September 
30, 2022. 

Health Hotline and Holly Deals. The Health Hotline is a four-color magazine that contains a mix of in-depth health 
and nutrition articles, along with a selection of popular sale items. The articles aim to be relevant, science-based and written 
to reflect the most recent research findings. During fiscal year 2023, we continued to enhance our Health Hotline magazine. 
The  Health  Hotline  magazine  was  published  11  times  during  fiscal  year  2023,  and  we  expect  comparable  publication 
frequency during fiscal year 2024. The printed version of the Health Hotline magazine is mailed to subscribers and distributed 
in  our  stores.  In  addition,  an  electronic  version  of  the  Health  Hotline  magazine  and  a  weekly  electronic  Health  Hotline 
newsletter are distributed to subscribers via the internet. Generally, we negotiate with our suppliers for significantly lower 
costs on Health Hotline featured sale items, which in turn allows us to offer lower sale prices to our customers. Focused staff 
training at all locations occurs concurrently with the release of each Health Hotline to ensure that store staff are familiar with 
the content in each issue. Each December, in lieu of our Health Hotline magazine, we publish and mail our Holly Deals 
magazine, which features holiday recipes, gift ideas and promotions available at our December Holly Deals sales event. 

Special Promotions and Sponsorships During fiscal year 2023, we organized special promotions to coincide with 
certain calendar events, such as Resolution Reset Week in January, Earth Day in April, and on the 68th anniversary of the 
Company’s founding in August. We also organized month-long special promotions such as the “Non-GMO Month” campaign 
in October, the “Body Care & Beauty Bonanza” in May, the “Rock the Grill” campaign during June, the “Splash into Savings” 
and  “{N}power  2-Day  Sale”  campaigns  in  July,  and  the  “Organic  Month”  campaign  during  September.  Our  special 
promotions frequently include product discounts, sweepstakes, charitable fundraisers and nutrition education classes. During 
fiscal year 2023, we featured a number of events intended to promote sales to friends and family of our Crew members. We 
expect  to  continue offering  similar  special  promotions  and  events  in  the future. During  fiscal  year  2023,  we  organized  a 
number  of  charitable  sponsorships,  including  collecting  donations  from  customers  on  behalf  of  local  food  banks  and  an 
environmental non-profit organization. In addition, we donated 1% of all our sales on one day in February for Crew member 
appreciation month and one day during our 68th anniversary to our Natural Grocers Heroes in Aprons Fund. 

Website  and  Social  Media.  We  maintain  NaturalGrocers.com  as  our  official  Company  website  to  host  store 
information, sale and discount offers, educational materials, product and standards information, policies and contact forms, 
advocacy and news items and e-commerce capabilities. Our website is intended to be part of an overall enhanced branding 
strategy to more effectively communicate our brand’s unique and compelling attributes, including our founding principles. 
Our  website  features  enhanced  product  and  recipe  search  interfaces  and  improved  functionality  with  mobile  and  tablet 
devices. We believe the continued growth of site visitors, page views and other metrics of our website activity indicates that 
our content is timely and informative to the communities we serve. Our website is interlinked with other online and social 
media outlets, including Facebook, Instagram, TikTok, X, Pinterest and YouTube. During fiscal year 2023, we continued to 
increase our investment in paid and organic placements on platforms such as Facebook, Instagram, TikTok, YouTube and 
mobile  in-app  display,  resulting  in  enhanced  brand  reach.  We  also  organized  social  media  influencer  campaigns  in  key 
markets. We expect to continue investing in digital engagement activities during fiscal year 2024. Our recently launched 
Natural Grocers mobile application provides a new marketing channel to deliver the same content strategy already in place 
for our website. 

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Advertising. Our advertising activities in fiscal year 2023 included: (i) conducting television advertising campaigns; 
(ii) conducting radio advertising campaigns in support of new store openings and store relocations; (iii) conducting outdoor 
advertising  campaigns;  (iv)  conducting  targeted  direct  mail  campaigns;  (v)  newspaper  advertising;  (vi)  utilizing  organic 
search, search engine marketing, search engine optimization and display advertisements to deliver more customer traffic to 
our website and stores; and (vii) investments in paid and organic placements on social media platforms. 

Home Delivery Services. As of September 30, 2023, we offered online ordering and home delivery services at 160 

of our stores in partnership with a third party. 

New Store Openings. We use various targeted marketing efforts to support the successful introduction of our new 
stores in their individual markets. In addition to the distribution of our Health Hotline magazine and Internet and social media 
efforts targeted to the region, we utilize direct mail distribution of introductory booklets and postcards promoting our brand 
and providing discounts and other incentives for new customers. We also focus on community relationship-building activities, 
including  a  series  of  lectures  and  cooking  and  other  demonstrations  in  each  new  store’s  community  room  and/or 
demonstration kitchen. Other new store promotional activities include gift card and prize giveaways, sweepstakes, musical 
performances,  appearances  by  our  sponsorship  partners,  cash  donations  to  local  food  banks,  and  participation  by  local 
community leaders and organizations. 

Pre-Ordering  of  Holiday  Turkeys.  We  offer  an  in-store  and  online  process  to  pre-order  organic  and  free-range 

turkeys for the Thanksgiving and Christmas holidays. 

Competition 

The grocery and dietary supplement retail business is a large, fragmented and highly competitive industry, with few 
barriers to entry. Our competition varies by market and includes conventional supermarkets such as Kroger and Safeway; 
domestic mass or discount retailers such as Wal-Mart and Target; natural and gourmet markets such as Whole Foods and The 
Fresh Market; foreign-based discount retailers such as Aldi, Lidl and Ahold Delhaize; specialty food retailers such as Sprouts 
and Trader Joe’s; warehouse clubs such as Sam’s Club and Costco; dietary supplement retailers such as GNC and The Vitamin 
Shoppe; online retailers; meal delivery services; independent health food stores; drug stores; farmers’ markets; food co-ops; 
and multi-level marketers. Competition in the grocery industry may intensify, and shopping dynamics may shift, as a result 
of,  among  other  things,  industry  consolidation,  new  technologies,  expansion  by  existing  competitors  and  the  increasing 
availability  of  grocery  ordering,  pick-up  and  delivery  options.  These  businesses  compete  with  us  on  the  basis  of  price, 
selection, quality, customer service, convenience, location, store format, shopping experience, ease of ordering and delivery 
or any combination of these or other factors. They may also compete with us for products and locations. In addition, some of 
our  competitors  are  expanding  to  offer  a  greater  range  of  natural  and  organic  foods.  We  also  face  internally  generated 
competition when we open new stores in markets we already serve. We believe our commitment to carrying only carefully 
vetted,  affordably priced  and  high-quality natural  and organic products and  dietary  supplements,  as well  as our focus on 
providing nutritional education, differentiate us in the industry and provide a competitive advantage. 

Seasonality 

Our  business  is  active  throughout  the  calendar  year  and  does  not  experience  significant  fluctuation  caused  by 

seasonal changes in consumer purchasing. 

Insurance and Risk Management  

We use a combination of insurance and self-insurance to cover workers’ compensation, general liability, product 
liability, director and officers’ liability, cyber risk, employment practices liability, employee healthcare benefits and other 
casualty and property risks. Changes in legal trends and interpretations, variability in inflation rates, changes in the nature 
and method of claims settlement, benefit level changes due to changes in applicable laws, insolvency of insurance carriers 
and changes in discount rates could all affect ultimate settlements of claims. We evaluate our insurance requirements and 
providers on an ongoing basis. 

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Trademarks and Other Intellectual Property 

We  believe  that  our  intellectual  property  is  important  to  the  success  of  our  business.  We  have  received  the 
registration of trademarks not only for Natural Grocers®, Vitamin Cottage® and Health Hotline® but also for our logo, 
Natural Grocers by Vitamin Cottage® and Vitamin Cottage Natural Grocers® for appropriate categories of trade. In addition, 
we  have  received  the  registration  of  service  marks  for  EDAP  –  Every  Day  Affordable  Price®,  {N}power®,  Organic 
Headquarters®,  Organic  Month  Headquarters®,  Organic  Produce  Headquarters®,  Natural  Grocers  Cottage  Wine  and 
Craft Beer®, Natural Grocers Cottage Craft Beer® and Resolution Reset Day® and registrations of trademarks for These 
Came First® and Natural Grocers Top 10 Nutrition Trends®. We do not own or license for use any patents, franchises or 
concessions that are material to our business. Our trademarks are generally valid and may be renewed indefinitely as long as 
they are in use and their registrations are properly maintained. 

Information Technology Systems 

We have made significant investments in overhead and information technology infrastructure, including purchasing, 
receiving, inventory, point of sale, warehousing, distribution, accounting, reporting and financial systems. We use an ERP 
system with an integrated merchandise management, reporting and accounting system at all of our stores, as well as at our 
bulk  food  repackaging  facility  and  distribution  center  and  for  corporate  functions  including  accounting,  reporting  and 
purchasing. Our ERP system application support and hardware functions are outsourced, which allows us to focus on our 
core business. We also have an enterprise-wide HRIS, which has enabled us to more efficiently and effectively manage our 
human resources and payroll needs at all locations. In recent years, we have implemented a new point of sale system and a 
Company-wide scheduling system for our stores, deployed new handheld technology and VoIP telephony solutions at all our 
stores,  and  increasingly  leveraged  cloud  technology  in  our  information  technology  systems.  We  have  also  invested  in 
upgrading  communication  circuits  and  refreshing  network  and  security  hardware  and  systems  at  all  our  stores  and  our 
corporate headquarters. We plan to continue investing in our information technology infrastructure with systems that scale 
with and add efficiencies to our operations as we continue to grow. 

Regulatory Compliance  

We  are  subject  to  various  federal,  state  and  local  laws,  regulations  and  administrative  practices  that  affect  our 
business. The safety, formulation, manufacturing, processing, packaging, importation, labeling, promotion, advertising and 
distribution of products we sell in our stores, including private label products, are subject to regulation by several federal 
agencies,  including  the  FDA,  the  Federal  Trade  Commission  (the  FTC),  the  USDA,  the  Consumer  Product  Safety 
Commission (the CPSC) and the Environmental Protection Agency (the EPA), as well as by various state and local agencies. 

Food Products. The FDA has comprehensive authority to regulate the safety of food and food ingredients (including 
pet food and pet food ingredients but excluding meat, poultry, catfish and certain egg products, which are regulated by USDA) 
under the Federal Food, Drug, and Cosmetic Act (the FDCA). The USDA’s Food Safety Inspection Service regulates and 
regularly  inspects  meat,  poultry,  catfish  and  certain  egg  products  to  assure  that  these  products  are  safe,  wholesome  and 
correctly labeled and packaged under the Federal Meat Inspection Act and the Poultry Products Inspection Act. 

The Food Safety Modernization Act (the FSMA), enacted in 2011, amended the FDCA and significantly expanded 
food  safety  requirements  and  the  FDA’s  regulatory  authority  over  food  safety.  The  FSMA  requires  the  FDA  to  impose 
comprehensive, prevention-based controls across the food supply chain, further regulates food products imported into the 
United States and provides the FDA with authority to enforce mandatory recalls. In addition, the FSMA requires the FDA to 
undertake numerous rulemakings and to issue numerous guidance documents, as well as reports, plans, standards, notices and 
other tasks. Further, even statutes and regulations that have been enacted or promulgated, such as nutritional labeling, are 
periodically  reviewed  and  updated  with  new  requirements.  As  a  result,  final  implementation  of  the  legislation  remains 
ongoing. 

The  FDA  also  exercises  broad  jurisdiction  over  the  labeling  and  promotion  of  cosmetics,  food  and  dietary 
supplements.  Labeling  is  a  broad  concept  that,  under  most  circumstances,  extends  even  to  product-related  claims  and 
representations made on a company’s website and printed or digital media. All foods, including dietary supplements, must 
bear  labeling  that  provides  consumers  with  specific  information  with  respect  to  standards  of  product  identity,  net 
quantity/weight,  nutrition  or  supplement 
the 
manufacturer/packer/distributor,  allergens,  and  certain  other  disclosures.  Similarly,  cosmetic  products  labeling  must  also 
contain certain information, including the nature and use of the product such as net quantity/weight, ingredient statements, 
and contact information for the manufacturer/packer/distributor. The FDA also regulates the use of claims made about these 
products, including structure/function claims (e.g., “calcium builds strong bones”), qualified health claims (e.g., "adequate 
calcium throughout life may reduce the risk of osteoporosis"), and nutrient content claims (e.g., “high in antioxidants”), and 
others. “Organic” claims, however, are primarily regulated by the USDA. Certain new food labeling requirements, primarily 
related to the Nutrition Facts Label, went into full effect on January 1, 2021. 

ingredient  statements,  contact 

information 

labeling, 

facts 

for 

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Dietary  Supplements.  The  FDA  also  has  comprehensive  authority  to  regulate  the  safety  of  dietary  supplements, 
dietary ingredients, labeling and current good manufacturing practices. The Dietary Supplement Health and Education Act 
(DSHEA), enacted in 1994, greatly expanded the FDA’s regulatory authority over dietary supplements. Through DSHEA, 
dietary  supplements  became  a  separately  regulated  subcategory  of  food,  and  the  FDA  was  empowered  to  establish  good 
manufacturing practice regulations governing key aspects of the production of dietary supplements, including quality control, 
record  keeping,  packaging  and  labeling.  DSHEA  also  expressly  permits  dietary  supplements  to  make  label  claims  and 
promotional statements describing how a product affects the structure, function or general well-being of the body if adequate 
scientific evidence exists to substantiate the claim, although no statement may expressly or implicitly represent that a dietary 
supplement will diagnose, cure, treat or prevent a disease, which are claims reserved for drug products that are regulated 
separately by the FDA. Recently, pharmaceutical industry participants have engaged in advocacy to compel the FDA to ban 
certain dietary supplements based on the Drug Exclusion Provision contained in DSHEA. The Drug Exclusion Provision 
states that a dietary supplement may not be marketed if a dietary supplement ingredient was an ingredient in a drug or the 
subject of a clinical investigation for drug use prior to the marketing of the supplement. The FDA has taken certain steps to 
exclude certain dietary supplements under this provision. If the FDA increases enforcement of the Drug Exclusion Provision, 
certain of the dietary supplements we sell may no longer be available. 

FDA Enforcement. The FDA has broad authority to enforce the provisions of the FDCA applicable to the safety, 
labeling, manufacturing, transport and promotion of cosmetics, foods and dietary supplements, including powers to issue a 
public warning letter to a company, publicize information about illegal products, institute an administrative detention of food, 
request or order a recall of illegal food products from the market, and request the Department of Justice to initiate a seizure 
action, an injunction action or a criminal prosecution. Pursuant to the FSMA, the FDA also has the power to deny the import 
of any food or dietary supplement from a foreign supplier that is not appropriately verified as being compliant with all FDA 
laws and regulations. Moreover, the FDA has the authority to administratively suspend the registration of any facility that 
produces  or  processes  food,  including  supplements,  that  it  deems  to  present  a  reasonable  probability  of  causing  serious 
adverse health consequences. In the past few years, the FDA has commenced enforcement actions against dietary supplement 
companies by issuing warning letters regarding products that make impermissible claims related to treatments and cures for 
various diseases. 

Food and Dietary Supplement Advertising. In addition to the FDA’s regulatory control over product labeling, the 
FTC also exercises jurisdiction over the advertising of foods and dietary supplements, including health benefit claims, general 
claims about environmental benefits, and claims about the geographic origin of products (e.g. “Made in the USA”) and claims 
about whether product packaging is recyclable or compostable, as well as deceptive advertising methods. The FTC has the 
power to levy monetary sanctions and impose “consent decrees” and penalties that can severely limit a company’s business 
practices. In recent years, the FTC has instituted numerous enforcement actions against dietary supplement companies for 
failure to have adequate substantiation for claims made in advertising or for the use of false or misleading advertising claims. 
In  addition,  private  parties  are  increasingly  initiating  broad  consumer  class  actions  against  food  and  dietary  supplement 
manufacturers for false or misleading labeling and/or advertising. 

Compliance. As is common in our industry, we rely on our suppliers and contract manufacturers to ensure that the 
products they manufacture and sell to us comply with all applicable regulatory and statutory requirements. In general, we 
seek  certifications  of  compliance,  representations  and  warranties,  indemnification  and  insurance  from  our  suppliers  and 
contract  manufacturers.  However,  even  with  adequate  certifications,  representations  and  warranties,  insurance  and 
indemnification, any claims of non-compliance could significantly damage our reputation and consumer confidence in the 
products we sell. In addition, the failure of such products to comply with applicable regulatory and legislative requirements 
could prevent us from marketing the products or require us to recall or withdraw such products from our stores. In order to 
comply  with  applicable  statutes  and  regulations,  our  suppliers  and  contract  manufacturers  have  from  time  to  time 
reformulated,  eliminated  or  relabeled  certain  of  their  products  and  we  have  revised  certain  provisions  of  our  sales  and 
marketing program. 

We regularly train our in-store Crew members to provide an educational customer service approach that is ethical, 
honest and accurate and that does not cross over into a scope of practice reserved for licensed healthcare professionals. For 
example, our Crew members are not allowed to discuss any “disease” or “cure.” Instead, we focus on how the structure and 
function of the body is affected by lifestyle choices and the different nutritional components of an individual’s diet, including 
those contained in dietary supplements. Our customers are encouraged to make informed decisions about their diet, lifestyle 
and possible need for supplementation. Our NHCs are responsible for overseeing compliance with FDA, USDA and FTC 
regulations  in  our  stores.  While  we  believe  that  our  nutrition  education  practices  are  compliant  with  federal  and  state 
requirements, a finding to the contrary could pose significant issues with respect to our business and our reputation among 
our customers or otherwise have a material adverse effect on our business. 

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New or revised federal, state and local laws and regulations affecting our business or our industry, such as those 
relating to industrial hemp products and genetically modified (bioengineered) foods, could result in additional compliance 
costs and civil remedies. In some instances, laws and regulations may be amended in the future to allow for private rights of 
action  to  enforce  laws  and  regulations  through  lawsuits.  At  present,  many  consumer  class  action  lawsuits  are  based  on 
violations of federal laws, regulations, rules and guidance where the claim is that the alleged violation results in consumer 
deception. The risks associated with these laws and regulations are further described under the caption “Risk Factors.” 

Segment Information  

We have one reporting segment, natural and organic retail stores, through which we conduct all of our business. 
Please see the Consolidated Financial Statements of the Company for the fiscal year ended September 30, 2023, set forth in 
Part IV of this Form 10-K, for financial information regarding this segment. 

Available Information 

Our website is located at www.naturalgrocers.com. We make our periodic reports and other information filed with 
or furnished to the SEC available, free of charge, through our website as soon as reasonably practicable after those reports 
and other information are electronically filed with or furnished to the SEC. In addition, our Corporate Governance Guidelines, 
the charters for our Audit Committee and Compensation Committee, and our Code of Ethics are publicly available on our 
website  at  www.naturalgrocers.com  on  the  “Investors”  page,  under  Corporate  Governance  –  Governance  Documents” 
section, and we will post any amendments to, or waivers from, a provision of this Code of Ethics on our website at the address 
and location specified above. A printed copy of this information is also available without charge by sending a written request 
to Corporate Secretary, Natural Grocers by Vitamin Cottage, Inc., 12612 West Alameda Parkway, Lakewood, CO 80228. 
The SEC also maintains a website that contains our reports and other information at www.sec.gov. Information on our website 
or any other website is not incorporated by reference into this Form 10-K. 

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Item 1A. Risk Factors. 

Risk Factor Summary 

We are providing the following summary of the risk factors contained in our Form 10-K to enhance the readability 
and  accessibility  of  our  risk  factor  disclosures.  We  encourage  our  stockholders  to  carefully  review  the  full  risk  factors 
contained in this Form 10-K in their entirety for additional information regarding the risks and uncertainties that could cause 
our actual results to vary materially from recent results or from our anticipated future results. 

Risks related to our business and operations 

●  We may not be successful in our efforts to grow profitably; 

● 

If  we  are  unable  to  successfully  identify  market  trends  and  react  to  changing  consumer  preferences  in  a  timely 
manner, our sales may decrease; 

●  Our store sales growth and quarterly financial performance may fluctuate for a variety of reasons; 

●  Adverse economic conditions and political instability could adversely affect our business, results of operations and

financial condition and could negatively impact our ability to execute our growth strategy; 

● 

Inflation or deflation could adversely affect our business; 

●  Widespread health pandemics could materially impact our business, results of operations and financial condition; 

●  We may be unable to compete effectively in our markets, which are highly competitive; 

●  An inability to maintain or increase our operating margins could adversely affect our results of operations; 

●  A reduction in traffic to anchor stores in the shopping areas in close proximity to our stores could significantly
reduce our sales and leave us with unsold inventory, which could have a material adverse effect on our business,
financial condition and results of operations; 

●  We may experience product recalls, withdrawals or seizures which could reduce our sales and adversely affect our

results of operations; 

●  Our future business, results of operations and financial condition may be adversely affected by reduced availability

of certified organic products or products that meet our other internal standards; 

●  Disruptions affecting our significant suppliers, or our relationships with such suppliers, could negatively affect our

business; 

●  Adverse weather conditions, natural disasters and the effects of climate change could disrupt our supply chain and

adversely impact our sales and financial performance; 

●  Acts of violence at or threatened against our stores or the shopping centers in which they are located, including
active shooter situations and terrorist acts, could adversely impact our sales, which could materially adversely affect
our financial performance; 

●  The current geographic concentration of our stores creates exposure to local economies, regional downturns, severe

weather and other catastrophic occurrences; 

● 

If we fail to maintain our reputation and the value of our brand, our sales may decline; 

●  Perishable food product losses could materially impact our results of operations; 

●  The  decision  by  certain  of  our  suppliers  to  distribute  their  specialty  products  through  other  retail  distribution

channels could negatively impact our revenue from the sale of such products; 

●  Our ability to operate our business effectively could be impaired if we fail to retain or attract key personnel or are

unable to attract, train and retain qualified employees; 

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●  Any significant interruption in the operations of our bulk food repackaging facility and distribution center or our

supply chain network could disrupt our ability to deliver our merchandise in a timely manner; 

●  Higher wage and benefit costs could adversely affect our business; 

●  Union activity at third-party transportation companies or labor organizing activities among our Crew members could

disrupt our operations and harm our business; 

●  Future events could result in impairment of long-lived assets, which may result in charges that adversely affect our

results of operations and capitalization; 

●  We have significant lease obligations, which may adversely affect our liquidity and require us to raise additional

capital or continue paying rent for store locations that we no longer operate; 

●  Any material disruption to or failure of our information systems could negatively impact our operations; 

●  Failure to protect our information systems against cyber-attacks or information security breaches, including failure
to protect the integrity and security of individually identifiable data of our customers and Crew members, could
expose us to litigation, damage our reputation and have a material adverse effect on our business; 

●  Claims under our self-insurance program may differ from our estimates, which could negatively impact our results

of operations; 

● 

If we are unable to protect our intellectual property rights, our ability to compete and the value of our brand could
be harmed; 

●  Energy costs are a significant component of our operating expenses and increasing energy costs, unless offset by

more efficient usage or other operational responses, may impact our profitability; 

●  Legal proceedings could adversely affect our business, financial condition and results of operations; 

●  Effective tax rate changes and results of examinations by taxing authorities could materially impact our results of

operations; 

●  Failure to maintain effective internal control over financial reporting could lead to material misstatements in our
financial statements, in which case investors may lose confidence in the accuracy and completeness of our financial
reports and the market price of our common stock may decline; and 

●  Changes in accounting standards may materially impact reporting of our financial condition and reported results of

operations. 

Risks related to government regulations and policies 

● 

If we or our third-party suppliers fail to comply with regulatory requirements, or are unable to provide products that
meet our specifications, our business and our reputation could suffer; 

●  We,  as  well  as  our  suppliers,  are  subject  to  numerous  federal,  state  and  local  laws  and  regulations  and  our
compliance with these laws and regulations, as they currently exist or as modified in the future, may increase our
costs,  limit  or  eliminate  our  ability  to  sell  certain  products,  require  recalls  of  certain  products,  raise  regulatory
enforcement  risks  not  present  in  the  past  or  otherwise  adversely  affect  our  business,  results  of  operations  and
financial condition; 

●  Our sale of products containing cannabidiol (CBD) could lead to regulatory action by federal, state and/or local

authorities or legal proceedings brought by or on behalf of consumers; 

●  The activities of our NHCs and our nutrition education services may be impacted by government regulation or an

inability to secure adequate liability insurance; 

●  Consumers or regulatory agencies may challenge certain claims made regarding the products we sell; 

●  The products we sell could suffer from real or perceived quality or food safety concerns and may cause unexpected
side effects, illness, injury or death that could result in their discontinuance or expose us to lawsuits, any of which
could result in unexpected costs and damage to our reputation; and 

●  Our political advocacy activities may reduce our customer count and sales. 

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Risks related to our indebtedness and liquidity 

●  Our credit facility could limit our operational flexibility; 

●  We may be unable to generate sufficient cash flow to satisfy our debt service obligations, which could adversely

impact our business; 

●  Our liquidity needs may require us to raise additional capital through debt or equity financings; and 

●  Our share repurchase program may adversely affect our liquidity and cause fluctuations in our stock price. 

General risks related to our common stock 

●  Our current principal stockholders have significant influence over us, and they could delay, deter or prevent a change
of control or other business combination or otherwise cause us to take action with which our stockholders might not
agree; 

●  We may not be able to continue paying dividends on our common stock; 

● 

If securities or industry analysts do not publish research or reports about our business, if they adversely change their
recommendations  regarding  our  common  stock  or  if  our  operating  results  do  not  meet  their  expectations,  our
common stock price could decline; 

●  Anti-takeover provisions in our organizational documents and Delaware law may discourage or prevent a change
in control, even if a sale of the Company could be beneficial to our stockholders, which could cause our stock price
to decline and prevent attempts by our stockholders to replace or remove our current management; and 

●  We are a “controlled company” within the meaning of the NYSE Listed Company Manual, and, as a result, rely on
exemptions  from  certain  corporate  governance  requirements  that  provide  protection  to  stockholders  of  other
companies. 

Risk Factors 

Our business, financial condition and results of operations can be materially impacted by a number of factors which 
could cause our actual results to vary materially from recent results or from our anticipated future results. If any of the 
following risks actually occurs, our business, financial condition, results of operations, cash flow and prospects could be 
materially and adversely affected. As a result, the trading price of our common stock could decline and our stockholders 
could lose all or part of their investment in our common stock. Accordingly, our stockholders should carefully consider the 
risks described below as well as the other information and data included in this Form 10-K. 

Risks related to our business and operations 

We may not be successful in our efforts to grow profitably. 

Our continued growth largely depends on our ability to increase sales in our existing stores and successfully open 
and operate new stores on a profitable basis. Our comparable store sales growth could be lower than our historical average 
for  various  reasons,  including  the  opening  of  new  stores  that  cannibalize  sales  in  existing  stores,  increased  competition, 
general economic conditions, regulatory changes, price changes as a result of competitive factors and product pricing and 
availability. 

We expect our rate of new store unit growth in the foreseeable future to be dependent on economic and business 
conditions and other factors, including construction permitting and the availability of construction materials and equipment. 
Delays or failures in opening new stores, or achieving lower than expected sales in new stores, could materially and adversely 
affect our growth. Our plans for continued expansion could place increased demands on our financial, managerial, operational 
and administrative resources. For example, our planned expansion will require us to increase the number of people we employ 
and may require us to upgrade our management information system and our distribution infrastructure. We currently operate 
a single bulk food repackaging facility and distribution center, which houses our bulk food repackaging operation. In order 
to support our recent and expected future growth and to maintain the efficient operation of our business, we may need to add 
additional capacity in the future. These increased demands and operating complexities could cause us to operate our business 
less efficiently, which could materially and adversely affect our operations, financial performance and future growth. 

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We may not be able to open new stores on schedule or operate them successfully. Our ability to successfully open 
new stores depends upon a number of factors, including our ability to select suitable sites for our new store locations; to 
negotiate and execute leases on acceptable terms; to coordinate the contracting work on our new stores; to identify, recruit 
and train store managers, NHCs and other staff; to secure and manage the inventory necessary for the launch and successful 
operation of our new stores; and to effectively promote and market our new stores. Additionally, our new store openings may 
not be successful or reach the sales and profitability levels of our existing stores. New stores build their sales volume and 
their customer base over time and, as a result, generally have lower margins and higher operating expenses, as a percentage 
of net sales, than our existing stores. As a result, new store openings may negatively impact our financial results in the short-
term due to the effect of store opening costs and lower sales and contribution to overall profitability during the initial period 
following opening. 

If we are unable to successfully identify market trends and react to changing consumer preferences in a timely 

manner, our sales may decrease. 

We believe our success depends, in substantial part, on our ability to: 

● 

● 

● 

anticipate, identify and react to natural and organic grocery and dietary supplement trends and changing consumer
preferences in a timely manner; 

translate market trends into appropriate, saleable product and service offerings in our stores; and 

develop  and  maintain  vendor  relationships  that  provide  us  access  to  the  newest  merchandise,  and  products  that
satisfy our standards, on reasonable terms. 

Consumer preferences often change rapidly and without warning, moving from one trend to another among many 
product or retail concepts. Our performance is impacted by trends regarding healthy lifestyles, dietary preferences, convenient 
meal options, natural and organic products, dietary supplements, ingredient transparency and sustainability and at-home meal 
preparation. Consumer preferences towards dietary supplements or natural and organic food products might shift as a result 
of, among other things, economic conditions, food safety perceptions, scientific research or findings regarding the benefits 
or efficacy of these products, reduced or changed consumer choices and the cost or sustainability of these products. Our store 
offerings are comprised of natural and organic products and dietary supplements. A change in consumer preferences away 
from our offerings,  including  as  a  result  of,  among other  things, higher retail  prices  for  our products due  to  inflation, or 
reductions or changes in our offerings, could have a material adverse effect on our business. Additionally, negative publicity 
regarding the safety of natural and organic products or dietary supplements, or new or upgraded regulatory standards, may 
adversely affect demand for the products we sell and could result in lower customer traffic, sales and results of operations. 

If we are unable to anticipate and satisfy consumer merchandise preferences in the regions where we operate, our 
net sales may decrease, and we may be forced to increase markdowns of slow-moving merchandise, either of which could 
have a material adverse effect on our business, financial condition and results of operations. 

Our store sales growth and quarterly financial performance may fluctuate for a variety of reasons. 

Our store sales growth and quarterly results of operations have fluctuated in the past, and we expect them to continue 

to fluctuate in the future. A variety of factors affect our store sales growth and quarterly financial performance, including: 

● 

● 

● 

● 

● 

● 

● 

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changes in our merchandising strategy or product mix; 

the performance of our newer and remodeled stores; 

the effectiveness of our inventory management; 

the timing and concentration of new store openings, and the related additional human resource requirements and 
pre-opening and other start-up costs; 

slowing in the natural and organic retail sector; 

the cannibalization of existing store sales by our new store openings; 

levels of pre-opening expenses associated with new stores; 

the timing and effectiveness of our marketing activities; 

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consumer preferences, buying trends and spending levels; 

food and commodity price inflation or deflation; 

the number and dollar amount of customer transactions in our stores; 

seasonal fluctuations due to weather conditions and extreme weather-related disruptions; 

our ability to generate new and repeat visits to our stores and adequate levels of customer engagement; 

actions by our existing or new competitors, including pricing changes and delivery and fulfillment options; 

regulatory changes affecting availability and marketability of products; 

supply shortages or other operational disruptions; 

general United States economic conditions and, in particular, the retail sales environment; 

executive, legislative or regulatory actions that restrict or limit our access to foreign-sourced goods; and 

the impact of global health pandemics on our operations and the U.S. economy. 

Accordingly, our results for any one fiscal year or quarter are not necessarily indicative of the results to be expected 
for any other year or quarter. Our comparable store sales during any particular future period may decrease. In the event of 
any future decrease, the price of our common stock could decline. For more information on our results of operations for fiscal 
years 2023 and 2022, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” 

Adverse economic conditions and political instability could adversely affect our business, results of operations 

and financial condition and could negatively impact our ability to execute our growth strategy. 

Adverse and uncertain economic conditions could adversely impact demand for the products we sell in our stores. 
Consumer  spending  and  levels  of  disposable  income,  including  spending  for  natural  and  organic  grocery  and  dietary 
supplement products that we sell, are affected by, among other things, prevailing economic conditions, levels of employment, 
salaries  and  wages,  inflation,  interest  rates,  the  availability  of  credit,  tax  rates,  fuel  and  energy  costs,  housing  market 
conditions, general business conditions, consumer confidence and consumer perceptions of economic conditions. In the event 
of an economic slowdown or recession, consumer spending could be adversely affected, and we could experience lower net 
sales than expected. We could be forced to delay or slow our new store growth plans, which could have a material adverse 
effect on our business, financial condition and results of operations. In addition, our ability to manage normal commercial 
relationships with our suppliers, manufacturers of our private label products, distributors, customers and creditors may suffer. 
Customers may shift purchases to lower-priced or other perceived value offerings during economic downturns. In particular, 
customers  may  reduce  the  amount  of  natural  and  organic  products  that  they  purchase  and  instead  purchase  conventional 
offerings, which generally have lower retail prices, at other stores. In addition, consumers may choose to purchase private 
label products at other stores rather than branded products because they are generally less expensive. Suppliers may become 
more conservative in response to these conditions and seek to reduce their production. 

Economic conditions and consumer spending may also be adversely impacted by political instability. The outbreak 
or escalation of war, the occurrence of terrorist acts or other hostilities in or affecting the United States, or concerns regarding 
epidemics in the United States or in international markets could also lead to a decrease in spending by consumers or may 
cause  our  customers  to  avoid  visiting  our  stores.  In  particular,  recent  global  events  have  disrupted  commodity  markets, 
including for energy and agricultural products, and have contributed to global supply chain disruption and inflation. We may 
experience continued volatility with respect to these trends. Our results of operations depend upon, among other things, our 
ability to maintain and increase sales volume with our existing customers, to attract new customers and to provide products 
that appeal to customers at prices they are willing and able to pay. Prolonged unfavorable economic conditions or political 
instability may have an adverse effect on our sales and profitability. 

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Inflation or deflation could adversely affect our business. 

Our financial performance could be adversely impacted by relative rates of inflation or deflation, which are subject 
to market conditions. Inflationary or deflationary pressures on the products we sell could impact our net sales and earnings. 
If the cost of goods changes as a result of inflation or deflation, we may be unable to adjust our retail prices accordingly, 
which could adversely impact our sales or earnings. During fiscal years 2022 and 2023, we experienced levels of inflation 
that  are  higher  than  we  have  experienced  in  recent  years,  resulting  in  part  from  various  supply  disruptions,  the  conflict 
between Ukraine and Russia, increased shipping and transportation costs, increased commodity costs, increased labor costs 
in the supply chain, monetary policy actions, other disruptions and the uncertain economic environment. We have been able 
to  mitigate  this  impact  to  date  through our  pricing  strategies. We  are  unable  to  predict  how  long  the  current  inflationary 
environment will continue or the long-term impact of inflationary or deflationary trends on consumer behavior and our sales 
and profitability in the future. Additionally, commodities used in many of our products, including our Natural Grocers brand 
products,  can  be  subject  to  availability  constraints  and  price  volatility  caused  by  weather,  supply  conditions,  political 
instability, government regulations, tariffs, energy prices and general economic conditions and other unpredictable factors. 
Changes in food and commodity prices could also negatively impact our sales and earnings if our competitors react more 
aggressively. Additionally, the cost of construction materials we use to build and remodel our stores is also subject to price 
volatility  based  on  market  and  economic  conditions.  Higher  construction  material  prices  could  increase  the  capital 
expenditures needed to construct a new store or remodel an existing store and, as a result, could increase the investment 
required and our rent obligations. 

Widespread health pandemics could materially impact our business, results of operations and financial condition. 

The COVID-19 pandemic and resulting government mandates significantly impacted our operations. Although our 
operations have stabilized since the height of the pandemic, in the event there is a widespread regional, national or global 
health  epidemic  or  pandemic  in  the  future,  including  outbreaks  of  COVID-19  variants,  our  business  could  be  severely 
impacted.  Although  the  potential  effects  that  COVID-19  may  continue  to  have  on  us,  or  that  global  health  pandemics 
unrelated to COVID-19 may have in the future, are not clear, such impacts could materially adversely affect our business, 
financial condition and results of operations. 

We may be unable to compete effectively in our markets, which are highly competitive. 

The markets for natural and organic groceries and dietary supplements are large, fragmented and highly competitive, 
with few barriers to entry. Our competition varies by market and includes conventional supermarkets, natural, gourmet and 
specialty food markets, mass and discount retailers, foreign-based discount retailers, warehouse clubs, independent health 
food  stores,  dietary  supplement  retailers,  drug  stores,  farmers’  markets,  food  co-ops,  online  retailers  and  multi-level 
marketers. These businesses compete with us on the basis of price, selection, quality, customer service, convenience, location, 
store format, shopping experience, ease of ordering and delivery or any combination of these or other factors. They also 
compete with us for products and locations. To the extent our competitors lower their prices, our ability to maintain sales 
levels and operating margins may be negatively impacted. In addition, some of our competitors are expanding their natural 
and organic food offerings, increasing the space allocated to natural and organic foods and enhancing options of engaging 
with  and  delivering  their  products  to  customers.  Many  of  our  competitors  are  larger,  more  established  and  have  greater 
financial, marketing and other resources than we do, and may be able to adapt to changes in consumer preferences more 
quickly,  devote  greater  resources  to  the  marketing  and  sale  of  their  products,  or  generate  greater  brand  recognition.  In 
addition, we face internally generated competition when we open new stores in markets we already serve. An inability to 
compete effectively may cause us to lose market share to our competitors and could have a material adverse effect on our 
business, financial condition and results of operations. 

An inability to maintain or increase our operating margins could adversely affect our results of operations. 

We  intend  to  continue  our  focus  on  improving  our  operating  margins  by  leveraging  more  efficiencies  of  scale, 
additional improved systems, further cost discipline, added focus on appropriate store labor levels and even more disciplined 
product selection. If we are unable to successfully manage the potential difficulties associated with store growth, we may not 
be able to capture the efficiencies of scale that we expect from expansion. If we are not able to capture greater efficiencies of 
scale, improve our systems, further enhance our cost discipline and increase our focus on appropriate store labor levels and 
disciplined product selection, we may not be able to achieve our goals with respect to operating margins. In addition, if we 
do not adequately refine and improve our various ordering, tracking and allocation systems, we may not be able to increase 
sales and reduce inventory shrink. Further, pricing pressures from competitors and the impact of the product discounts offered 
by the {N}power customer rewards program may also adversely impact our operating margins. As a result, our operating 
margins may stagnate or decline, which could have a material adverse effect on our business, financial condition and results 
of operations and adversely affect the price of our common stock. 

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A reduction in traffic to anchor stores in the shopping areas in close proximity to our stores could significantly 
reduce our sales and leave us with unsold inventory, which could have a material adverse effect on our business, financial 
condition and results of operations. 

Many of our stores are located in close proximity to shopping areas that may also accommodate other well-known 
anchor stores. Sales at our stores are derived, in part, from the volume of traffic generated by the other anchor stores in the 
shopping areas where our stores are located. Customer traffic may be adversely affected by enhanced customer reliance on 
ecommerce to meet their shopping needs, regional economic downturns, a general downturn in the local area where our store 
is  located,  long-term nearby road  construction projects,  the  closing  of nearby  anchor  stores or other nearby  stores or  the 
decline of the shopping environment in a particular shopping area. Any of these events could reduce our sales and leave us 
with  excess  inventory,  which  could  have  a  material  adverse  effect  on  our  business,  financial  condition  and  results  of 
operations. In response to such events, we may be required to increase markdowns or initiate marketing promotions to reduce 
excess inventory, which could further decrease our gross profits and net income. 

We may experience product recalls, withdrawals or seizures which could reduce our sales and adversely affect 

our results of operations. 

We may be subject to product recalls, withdrawals or seizures if any of the products we sell is believed to cause 
injury or illness or if we are alleged to have violated governmental regulations in the labeling, promotion, sale or distribution 
of  any  such  products.  A  significant  recall,  withdrawal  or  seizure  of  any  of  the  products  we  sell  may  require  significant 
management  attention,  could  result  in  substantial  and  unexpected  costs  and  may  adversely  affect  our  business,  financial 
condition or results of operations. Furthermore, a recall, withdrawal or seizure of any of the products we sell may adversely 
affect  consumer  confidence  in  our  brands  and  thus  decrease  consumer  demand  for  the  products  we  sell.  We  rely  on  our 
suppliers to ensure that the products they manufacture and sell to us comply with all applicable regulatory and legislative 
requirements.  In  general,  we  seek  representations  and  warranties,  indemnification  and/or  insurance  from  our  suppliers. 
However, even with adequate insurance and indemnification, any claims of non-compliance could significantly damage our 
reputation  and  consumer  confidence  in  the  products  we  sell.  In  addition,  the  failure  of  those  products  to  comply  with 
applicable regulatory and legislative requirements could prevent us from marketing the products or require us to recall or 
remove such products from the market, which in certain cases could materially and adversely affect our business, financial 
condition and results of operations. 

Our  future  business,  results  of  operations  and  financial  condition  may  be  adversely  affected  by  reduced 

availability of certified organic products or products that meet our other internal standards. 

Our ability to ensure a continuing supply of products and ingredients at competitive prices that satisfy our minimum 
standards depends on many factors beyond our control, such as the number and size of farms that grow organic crops, operate 
pasture-based dairies, maintain free-range laying hens and undertake to raise livestock without the use of growth hormones, 
antibiotics or concentrated livestock feeding; the vagaries of these farming businesses; and our ability to accurately forecast 
our sourcing requirements. The organic ingredients used in many of the products we sell are vulnerable to adverse weather 
conditions,  the  effects  of  climate  change  and  natural  disasters,  such  as  floods,  droughts,  frosts,  earthquakes,  tornadoes, 
hurricanes and pestilences. Adverse weather conditions and natural disasters can lower herd, flock and crop yields and reduce 
size and quality, which in turn could reduce the available supply of, or increase the price of, organic ingredients. Certain 
products we purchase from our suppliers include organic ingredients sourced offshore, and the availability of such ingredients 
may be affected by events in other countries. 

For our organic produce suppliers, there is some concern that implementation of the FSMA may impact the ability 
of produce growers to farm organically. In the final Produce Safety Rule, the FDA stated that it would exercise enforcement 
discretion regarding farmers complying with the USDA National Organic Program (NOP) standards for the application of 
biological soil amendments, which are a significant source of fertility input for organic production. But at the same time, the 
FDA stated that the NOP standard is not a food safety standard and that it would study and set a science based minimum 
standard at a later date and may promulgate a standard for the application of biological soil amendments that limits the ability 
of organic growers to use these inputs. The increased regulation and cost of growing produce due to the Produce Safety Rule 
may impact organic produce suppliers. 

In addition, we and our suppliers compete with other food producers in the procurement of products that satisfy our 
minimum standards for organic produce, dairy products, eggs and meat, which are often less plentiful in the open market than 
conventional ingredients and products. This competition may increase in the future if consumer demand increases for organic 
produce, dairy products from pasture-raised animals, eggs from free-range or pastured hens, and meat from naturally raised 
livestock. If supplies of these products are reduced, or there is greater demand for such ingredients and products from us and 
others, we may not be able to obtain sufficient supply on favorable terms, or at all, which could impact our ability to supply 
products to our stores and may adversely affect our business, results of operations and financial condition. 

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The  certified  organic  products  we  sell  must  be  produced  in  compliance  with  government  regulations  and  must 
comply with the requirements of the NOP in order to be labeled as such. Certain products we sell in our stores could lose 
their “organic” certification if their operation does not comply with the applicable standards and required practices of the 
NOP, including foreign operations using practices allowed under their country’s respective organic equivalency agreement. 
The loss of any certifications could reduce the availability of organic products that we can sell in our stores and harm our 
business. 

Disruptions affecting our significant suppliers, or our relationships with such suppliers, could negatively affect 

our business. 

UNFI is our single largest third-party supplier, accounting for approximately 68% of our total purchases in fiscal 
year 2023. In fiscal year 2023, we extended our long-term relationship with UNFI as our primary supplier of products in the 
natural, fresh and produce categories through September 3, 2028, subject to automatic renewals thereafter for successive one-
year  periods  unless  otherwise  terminated  by  either  party.  While  we  strive  to  maintain  good  relations  with  UNFI,  if  our 
distribution agreement with UNFI were terminated or not renewed, we may be unable to establish alternative distribution 
channels  on  reasonable  terms  or  at  all.  Due  to  this  concentration  of  purchases  from  a  single  third-party  supplier,  the 
cancellation or non-renewal of our distribution agreement with UNFI, or the disruption, delay or inability of UNFI to deliver 
product to our stores, could materially and adversely affect our business, financial condition and results of operations. In 
addition, if UNFI or any of our other suppliers fail to comply with food safety, labeling or other laws and regulations, or face 
allegations of non-compliance, that supplier’s operations may be disrupted, which in turn could have a material adverse effect 
on our business, financial condition and results of operations. 

We and certain of our vendors use overseas sourcing to varying degrees to manufacture some or all of the products 
we sell. Any event causing a sudden disruption of manufacturing or imports from such foreign countries, including changes 
in the United States’ foreign trade policies resulting in the imposition of additional import restrictions, withdrawal from, or 
material modifications to, international trade agreements, unanticipated political changes, increased customs duties or tariffs, 
labor  disputes,  health  epidemics,  adverse  weather  conditions,  crop  failure,  acts  of  war  or  terrorism,  legal  or  economic 
restrictions on overseas suppliers’ ability to produce and deliver products, and natural disasters, could increase our costs and 
materially harm our business, financial condition and results of operations. Our business is also subject to a variety of other 
risks generally associated with indirectly sourcing goods from abroad, such as political instability, disruption of imports by 
labor disputes, currency fluctuations and local business practices. In addition, requirements imposed by the FSMA compel 
importers to verify that food products and ingredients produced by a foreign supplier comply with all applicable legal and 
regulatory requirements enforced by the FDA, which could result in certain products being deemed ineligible for import. In 
addition, the Department of Homeland Security may at times prevent the importation or customs clearance of certain products 
and ingredients for reasons unrelated to food safety. 

Adverse weather conditions, natural disasters and the effects of climate change could disrupt our supply chain 

and adversely impact our sales and financial performance. 

Adverse weather conditions and natural disasters could impact customer traffic at our stores, make it more difficult 
to fully staff our stores and, in more severe cases, such as hurricanes, earthquakes, floods, droughts, tornadoes or blizzards, 
eliminate the availability, or significantly increase the cost, of the products we sell, reduce or eliminate our ability to deliver 
supplies to the affected stores and cause closures of the affected stores, sometimes for prolonged periods of time. In addition, 
climate change could reduce or eliminate the availability, or significantly increase the cost, of the products we sell at our 
stores. The increasing frequency and unpredictability of adverse weather conditions may result in decreased customer traffic, 
less accurate year-to-year comparisons in sales, supply disruptions and other factors affecting our financial performance. The 
response  of  federal,  state  and  local  governmental  bodies  and  agencies  to  climate  change  through  regulations,  mandates, 
reporting  and  disclosure  requirements,  taxes  or  levies  could  materially  increase  our  cost  to  operate,  obtain  products  at  a 
reasonable price or build and operate our store facilities, resulting in a material adverse effect on our financial results. Any 
of these situations could have a material adverse effect on our business, financial condition and results of operations. 

Acts of violence at or threatened against our stores or the shopping centers in which they are located, including 
active shooter situations and terrorist acts, could adversely impact our sales, which could materially adversely affect our 
financial performance. 

Any act of violence at or threatened against our stores or the shopping centers in which they are located, including 
active shooter situations and terrorist acts, may result in restricted access to our stores or store closures in the short-term and, 
in the long-term, may cause our customers and Crew members to avoid our stores. Any such situation could adversely impact 
customer traffic and make it more difficult to fully staff our stores, which could have a material adverse effect on our business, 
financial condition and results of operations. 

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The current geographic concentration of our stores creates exposure to local economies, regional downturns, 

severe weather and other catastrophic occurrences. 

As of September 30, 2023, we had primary store concentration in Colorado and Texas, operating 44 stores and 23 
stores in those states, respectively. As a result, our business is currently more susceptible to regional conditions than the 
operations of more geographically diversified competitors, and we are vulnerable to economic downturns in those regions. 
Any unforeseen events or circumstances that negatively affect these areas could materially adversely affect our revenue and 
profitability.  These  factors  include,  among  other  things,  changes  in  demographics,  population,  competition,  consumer 
preferences, wage increases, new or revised laws or regulations, fires, floods or other natural disasters in these regions. Such 
conditions may result in reduced customer traffic and spending in our stores, physical damage to our stores, loss of inventory, 
closure of one or more of our stores, inadequate work force in our markets, temporary disruption in the supply of products, 
delays in the delivery of goods to our stores and a reduction in the availability of products in our stores. Any of these factors 
may disrupt our business and materially adversely affect our business, financial condition and results of operations. 

If we fail to maintain our reputation and the value of our brand, our sales may decline. 

We believe our continued success depends on our ability to maintain and grow the value of the Natural Grocers 
brand. Maintaining, promoting and positioning our brand and reputation will depend largely on the success of our marketing 
and merchandising efforts and our ability to provide a consistent, high-quality customer experience. Brand value is based in 
large part on perceptions of subjective qualities, and business incidents, whether isolated or recurring, can erode consumer 
trust and confidence, particularly if they result in adverse publicity, governmental investigations or litigation. Our failure, or 
perceived failure, to achieve these objectives, or the tarnishing of our public image or reputation by negative publicity, could 
significantly reduce our brand value, trigger boycotts of our stores or products or demonstrations at our stores and have a 
materially adverse effect on our business, financial condition and results of operations. Sources of negative publicity may 
include, among others, social media posts, investment or financial community posts, concerns regarding the safety of natural 
and organic products or dietary supplements and poor reviews of our stores, products, customer service and employment 
environment. 

Perishable food product losses could materially impact our results of operations. 

Our  stores  offer  a  significant  number  of  perishable  products.  Our  offering  of  perishable  products  may  result  in 
significant  product  inventory  losses  in  the  event  of  extended  power  or  other  utility  outages,  natural  disasters  or  other 
catastrophic occurrences. 

The decision by certain of our suppliers to distribute their specialty products through other retail distribution 

channels could negatively impact our revenue from the sale of such products. 

Some  of  the  specialty  retail  products  that  we  sell  in  our  stores  are  not  generally  available  through  other  retail 
distribution channels such as drug stores, conventional grocery stores or mass merchandisers. In the future, our suppliers 
could decide to distribute such products through other retail distribution channels, allowing more of our competitors to offer 
these products to our core customers, which could negatively impact our revenue. 

Our ability to operate our business effectively could be impaired if we fail to retain or attract key personnel or are 

unable to attract, train and retain qualified employees. 

Our business requires disciplined execution at all levels of our organization. This execution requires an experienced 
and talented management team. The loss of any member of our senior management team could have a material adverse effect 
on our ability to operate our business, financial condition and results of operations, unless, and until, we are able to find a 
qualified replacement. Furthermore, our ability to manage our new store growth will require us to attract, motivate and retain 
qualified managers, NHCs and store employees who understand and appreciate our culture and are able to represent our brand 
effectively in our stores. Competition for such personnel is intense, and we may be unable to attract, assimilate and retain the 
personnel required to grow and operate our business profitably. Our ability to meet our labor needs, while controlling wage 
and labor-related costs, is subject to numerous external factors, including the availability of a sufficient number of qualified 
persons in the work force in the markets in which we are located, unemployment levels within those markets, prevailing wage 
rates,  changing  demographics,  health  and  other  insurance  costs  and  changes  in  employment  legislation,  including 
unemployment benefits. The current labor market has impacted our ability to retain and attract store Crew members and we 
continue  to be  challenged by  labor  shortages  broadly  impacting  the  retail  industry. If  we  are unable  to offer  competitive 
wages, it may be more difficult for us to identify, hire and retain qualified personnel or the quality of our workforce could 
decline, causing customer service to be adversely impacted. 

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Any significant interruption in the operations of our bulk food repackaging facility and distribution center or our 

supply chain network could disrupt our ability to deliver our merchandise in a timely manner. 

We repackage and distribute some of the products we sell through our bulk food repackaging facility and distribution 
center in Golden, Colorado. Any significant interruption in the operation of our bulk food repackaging and distribution center 
infrastructure, such as disruptions due to fire, severe weather or other catastrophic events, power outages, labor disagreements, 
pathogen or toxic contamination, or shipping problems, could adversely impact our ability to receive and process orders, and 
distribute products to our stores. Such interruptions could result in lost sales, cancelled sales and a loss of customer loyalty 
to our brand. While we maintain business interruption and property insurance, if the operation of our distribution facility were 
interrupted for any reason causing delays in shipment of merchandise to our stores, our insurance may not be sufficient to 
cover losses we experience. This could have a material adverse effect on our business, financial condition and results of 
operations. 

In addition, unexpected, prolonged delays in deliveries from vendors that ship directly to our stores or increases in 
transportation  costs  (including  as  a  result  of  increased  fuel  costs)  could  have  a  material  adverse  effect  on  our  business, 
financial condition and results of operations. Further, labor shortages or work stoppages in the transportation industry, long-
term disruptions to the national and international transportation infrastructure, reductions in capacity and industry-specific 
regulations such as hours-of-service rules that lead to delays or interruptions of deliveries could adversely affect our business, 
financial condition and results of operations.          

Higher wage and benefit costs could adversely affect our business. 

Changes in federal and state minimum wage laws and other laws relating to employee benefits could cause us to 
incur  additional  wage  and  benefits  costs.  Increased  labor  costs  brought  about  by  changes  in  minimum  wage  laws,  other 
regulations  or  prevailing  market  conditions  could  increase  our  expenses,  which  could  have  an  adverse  impact  on  our 
profitability, or decrease the number of employees we are able to employ, which could reduce customer service levels and 
therefore adversely impact sales. During fiscal year 2023, we invested in increased wages for our store Crew members and 
may be required to do so in the future. 

Union activity at third-party transportation companies or labor organizing activities among our Crew members 

could disrupt our operations and harm our business. 

Independent third-party transportation companies deliver the majority of our merchandise to our stores and to our 
customers.  Some  of  these  third  parties  employ  personnel  represented  by  labor  unions.  Disruptions  in  the  delivery  of 
merchandise or work stoppages by employees of these third parties could delay the timely receipt of merchandise, which 
could result in reduced sales, a loss of loyalty to our stores and excess inventory. 

While all of our Crew members are currently non-union, our Crew members may attempt to organize and join a 
union. In recent years, the United Food and Commercial Workers Union has sought unsuccessfully to organize workers at 
certain of our stores. We could face union organizing activities at other locations. The unionization of all or a portion of our 
workforce could result in work slowdowns, could increase our overall costs and reduce the efficiency of our operations at the 
affected locations, could adversely affect our flexibility to run our business competitively, and could otherwise have a material 
adverse effect on our business, financial condition and results of operations. 

Future events could result in impairment of long-lived assets, which may result in charges that adversely affect 

our results of operations and capitalization. 

Long-lived  assets  are  evaluated  for  impairment  whenever  events  or  changes  in  circumstances  indicate  that  the 
carrying amount of the assets may not be recoverable. Our impairment evaluations require use of financial estimates of future 
cash flows. Application of alternative assumptions could produce significantly different results. During fiscal year 2023, we 
recognized long-lived asset impairment charges of $1.3 million. We may be required to recognize impairments of long-lived 
assets based on future economic factors such as unfavorable changes in estimated future cash flows of an asset group, which 
may adversely affect our results of operations and capitalization. 

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We have significant lease obligations, which may adversely affect our liquidity and require us to raise additional 

capital or continue paying rent for store locations that we no longer operate. 

We lease our stores, administrative facility and bulk food repackaging facility and distribution center. Our significant 
level of fixed lease obligations requires us to use a portion of cash generated by our operations to satisfy these obligations, 
which could create liquidity problems and require us to raise additional capital through debt or equity financings, which may 
not be available on terms satisfactory to us or at all. We require substantial cash flows from operations to make payments 
under our leases, all of which provide for periodic increases in rent. If we are unable to make the required payments under 
the leases, the owners of the relevant locations may, among other things, repossess those assets, which could adversely affect 
our ability to conduct our operations. Further, the termination of a lease due to the non-payment of rent under such lease 
would trigger an event of default under our credit facility if such termination could reasonably be expected to have a material 
adverse effect on our business or our ability to meet our obligations thereunder. 

In addition, our lease costs could increase because of changes in the real estate markets and supply or demand for 
real estate sites. We generally cannot cancel our leases, so if we decide to close or relocate a location, we may nonetheless 
be committed to perform our obligations under the applicable lease including paying the base rent for the remaining lease 
term. As each lease expires, we may fail to negotiate renewals, either on commercially acceptable terms or any terms at all, 
and may not be able to find replacement locations that will provide for the same success as current store locations. 

Any material disruption to or failure of our information systems could negatively impact our operations.  

We rely extensively on a variety of information systems to effectively manage the operations of our growing store 
base,  including for  point-of-sale  processing  in our  stores,  supply  chain,  financial reporting, human resources  and various 
other  processes  and  transactions.  Our  information  systems  are  subject  to  damage  or  interruption  from  power  outages, 
computer and telecommunications failures, computer viruses, security breaches, catastrophic events and usage errors by our 
Crew  members.  In  addition,  our  information  technology  systems  may  also  fail  to  perform  as  anticipated,  and  we  may 
encounter difficulties in implementing new systems, adapting these systems to changing technologies or expanding them to 
meet the future needs and growth of our business. If our information systems are breached, disrupted, damaged, encrypted 
by ransomware, or fail to perform as designed, we may have to make significant investments to repair or replace them; suffer 
interruptions in our operations; experience data loss; incur liability to our customers, Crew members and others; face costly 
litigation, enforcement actions and penalties; and suffer harm to our reputation with our customers. Furthermore, changes in 
technology  could  cause  our  information  systems  to  become  obsolete,  as  a  result  of  which  it  may  be  necessary  to  incur 
additional costs to upgrade such systems. If our information systems prove inadequate to handle our growth, we could lose 
customers, which could have a material adverse effect on our business, financial condition and results of operations. We are 
also  vulnerable  to  certain  risks  and  uncertainties  associated  with  our  website,  including  changes  in  required  technology 
interfaces, website downtime and other technical failures and consumer privacy concerns. 

Various third parties, such as our suppliers and payment processors, also rely heavily on information technology 
systems, and any failure of these third-party systems could also cause loss of sales, transactional or other data and significant 
interruptions  to  our  business.  Any  material  interruption  in  the  information  technology  systems  we  rely  on  could  have  a 
material adverse effect on our business, operating results and financial condition. 

Failure  to  protect  our  information  systems  against  cyber-attacks  or  information  security  breaches,  including 
failure to protect the integrity and security of individually identifiable data of our customers and Crew members, could 
expose us to litigation, damage our reputation and have a material adverse effect on our business.  

We rely on computer systems and information technology to conduct our business, including to securely transmit 
data associated with cashless payments. These systems and technology are increasingly complex and vital to our operations, 
which has resulted in an expansion of our technological presence and corresponding risk exposure. In addition, these systems 
are inherently vulnerable to disruption or failure, as well as internal and external security breaches, denial of service attacks 
and other disruptive problems  caused by hackers. If we  were  to  experience  difficulties  maintaining  or operating  existing 
systems or implementing new systems, or were subject to a significant security breach or attack, we could incur significant 
losses due to disruptions in our operations. 

In addition, we receive and maintain certain personal information about our customers and Crew members. The use 
of this information by us is regulated by applicable law. Privacy and information security laws and regulations change, and 
compliance  with  updates  may  result  in  cost  increases  due  to  necessary  systems  changes  and  the  development  of  new 
administrative processes. 

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Although we have implemented procedures to protect our information, we cannot be certain that our security systems 
will successfully defend against rapidly evolving, increasingly sophisticated cyber-attacks as they become more difficult to 
detect and defend against. Our continued investment in our information technology systems may not effectively insulate us 
from potential attacks, breaches or disruptions to our business operations. If our security and information systems are breached 
or  compromised,  or  if  our  Crew  members  fail  to  comply  with  applicable  laws  and  regulations,  and  personal  or  other 
confidential information is obtained by unauthorized persons or used inappropriately, it could interrupt our business, resulting 
in a slowdown of our normal business activities or limitations on our ability to process credit card transactions, and could 
adversely affect our reputation, ability to compete in the food retail marketplace, financial condition and results of operations. 
Additionally, a data security breach could subject us to litigation, customer demands for indemnification for third party claims 
and/or the imposition of penalties, fines or other assessments. In such event, our liability could exceed our insurance coverage 
or our ability to pay. In addition, a data security breach could require that we expend significant amounts to remediate the 
breach, including changes in our information security systems. 

In recent years, we have implemented numerous additional security protocols in order to further enhance security, 
including the installation of EMV, or chip and PIN, and point-to-point encryption on our point-of-sale terminals at all our 
stores. However, there can be no assurance that data security breaches will not occur in the future, or that any such data 
security breach will be detected in a timely manner. 

Claims  under  our  self-insurance  program  may  differ  from  our  estimates,  which  could  negatively  impact  our 

results of operations. 

We currently maintain insurance customary for businesses of our size and type using a combination of insurance 
and  self-insurance  plans  to  provide  for  the  potential  liabilities  for  workers’  compensation,  general  liability,  professional 
liability, property insurance, director and officers’ liability insurance, cyber risk, vehicle liability and employee health-care 
benefits.  There  are  types  of  losses  we  may  incur  that  cannot  be  insured  against  or  that  we  believe  are  not  economically 
reasonable to insure. Such losses could have a material adverse effect on our business and results of operations. In addition, 
liabilities associated with the risks that are retained by us are estimated, in part, by considering historical claims experience, 
demographic factors, severity factors and other actuarial assumptions. Our results could be materially impacted by claims 
and other expenses related to such plans if future occurrences and claims differ from these assumptions and historical trends. 

If we are unable to protect our intellectual property rights, our ability to compete and the value of our brand 

could be harmed. 

We  believe  that  our  trademarks  or  service  marks,  trade  dress,  copyrights,  trade  secrets,  know-how  and  similar 
intellectual property are important to our success. In particular, we believe that the Natural Grocers name is important to our 
business, as well as to the implementation of our growth strategy. Our principal intellectual property rights include registered 
marks on Natural Grocers®, Vitamin Cottage®, Health Hotline®, Natural Grocers by Vitamin Cottage®, Vitamin Cottage 
Natural  Grocers®,  EDAP  -  Every  Day  Affordable  Price®,  {N}power®,  Organic  Headquarters®,  Organic  Month 
Headquarters®,  Organic  Produce  Headquarters®,  Natural  Grocers  Cottage  Wine  and  Craft  Beer®,  Natural  Grocers 
Cottage Craft Beer®, Resolution Reset Day®, These Came First® and Natural Grocers Top 10 Nutrition Trends®, common 
law intellectual property rights in certain other marks used in our business, copyrights of our website content, rights to our 
domain  names,  including  www.naturalgrocers.com  and  www.vitamincottage.com,  and  trade  secrets  and  know-how  with 
respect to our product sourcing, sales and marketing and other aspects of our business. As such, we rely on trademark or 
service mark and copyright law, trade secret protection and confidentiality agreements with our Crew members and certain 
of our consultants, suppliers and others to protect our proprietary rights. If we are unable to defend or protect or preserve the 
value of our trademarks or service marks, copyrights, trade secrets or other proprietary rights for any reason, our brand and 
reputation could be impaired and we could lose customers. 

Although  several  of  our  brand  names  are  registered  in  the  United  States,  we  may  not  be  successful  in  asserting 
trademark or service mark or trade name protection and the costs required to protect our trademarks or service marks and 
trade  names  may  be  substantial.  In  addition,  the  relationship  between  regulations  governing  domain  names  and  laws 
protecting trademarks or service marks and similar proprietary rights is unclear. Therefore, we may be unable to prevent third 
parties from acquiring domain names that are similar to, infringe upon or otherwise decrease the value of our trademarks or 
service marks and other proprietary rights. Additionally, other parties may infringe on our intellectual property rights and 
may thereby dilute our brand in the marketplace. Third parties could also bring additional intellectual property infringement 
suits against us from time to time to challenge our intellectual property rights. Any such infringement of our intellectual 
property rights by others, or claims by third parties against us, could likely result in a commitment of our time and resources 
to protect these rights through litigation or otherwise. If we were to receive an adverse judgment in such a matter, we could 
suffer further dilution of our trademarks or service marks and other rights, which could harm our ability to compete as well 
as our business prospects, financial condition and results of operations. 

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Energy costs are a significant component of our operating expenses and increasing energy costs, unless offset by 

more efficient usage or other operational responses, may impact our profitability. 

We utilize natural gas, water, sewer and electricity in our stores and use gasoline and diesel in our trucks that deliver 
products to our stores. Increases in energy costs, whether driven by increased demand, decreased or disrupted supply or an 
anticipation  of  any  such  events  will  increase  the  costs  of  operating  our  stores.  From  time  to  time,  we  have  experienced 
increased shipping costs due to higher fuel and freight prices, and these costs may continue to be volatile. We may not be 
able to recover these rising costs through increased prices charged to our customers, and any increased prices may exacerbate 
the risk of customers choosing lower-cost alternatives. In addition, if we are unsuccessful in attempts to protect against these 
increases in energy costs through long-term energy contracts, improved energy procurement, improved efficiency and other 
operational  improvements,  the  overall  costs  of  operating  our  stores  will  increase  which  could  impact  our  profitability, 
financial condition and results of operations. 

Legal proceedings could adversely affect our business, financial condition and results of operations. 

Our operations, which are characterized by transactions involving a high volume of customer traffic and a wide 
variety  of  product  selections,  carry  a  higher  exposure  to  consumer  litigation  risk  when  compared  to  the  operations  of 
companies operating in certain other industries. Consequently, we may become a party to individual personal injury, product 
liability and other legal actions in the ordinary course of our business, including litigation arising from food-related illness or 
product labeling. In addition, our Crew members may from time to time bring lawsuits against us regarding injury, hostile 
work environment, discrimination, wage and hour disputes, sexual harassment or other employment-related issues. In recent 
years, there has been an increase in the number of discrimination and harassment claims across the United States generally. 
While these actions are generally routine in nature, incidental to the operation of our business and immaterial in scope, the 
outcome of litigation is difficult to assess or quantify. Additionally, we could be exposed to industry-wide or class-action 
claims arising from the products we carry or industry-specific business practices. While we maintain insurance, such coverage 
may not be adequate or may not cover a specific legal claim. Moreover, the cost to defend against litigation may be significant. 
There may also be adverse publicity associated with litigation that may decrease consumer confidence in or perceptions of 
our business, regardless of whether the allegations are valid or whether we are ultimately found liable. As a result, litigation 
could have a material adverse effect on our business, financial position and results of operations. 

Effective tax rate changes and results of examinations by taxing authorities could materially impact our results 

of operations. 

Our future effective tax rates could be adversely affected by our earnings mix being lower than historical results in 
states where we have lower statutory rates and higher than historical results in states where we have higher statutory rates, 
by changes in the valuation of our deferred tax assets and liabilities or by changes in tax laws or interpretations thereof. In 
addition, we are subject to periodic audits and examinations by the Internal Revenue Service (IRS) and other state and local 
taxing authorities. Our results could be materially impacted by the determinations and expenses related to proceedings by the 
IRS and other state and local taxing authorities. 

Failure to maintain effective internal control over financial reporting could lead to material misstatements in our 

financial statements. 

If we are unable to maintain effective internal control over financial reporting, investors may lose confidence in the 
accuracy and completeness of our financial reports and the market price of our common stock could be negatively affected. 
In addition, we could become subject to investigations by the SEC, the NYSE or other regulatory authorities, which could 
require additional financial and management resources. 

Changes in accounting standards may materially impact reporting of our financial condition and reported results 

of operations. 

Generally accepted accounting principles and related accounting pronouncements, implementation guidelines and 
interpretations for many aspects of our business, such as accounting for leases, inventories, useful lives of long-lived assets 
for depreciation and amortization, goodwill and intangible assets, impairment of finite-lived intangible and long-lived assets, 
self-insurance reserves, income taxes and share-based compensation assumptions, are highly complex and involve subjective 
judgments. Changes in these rules or their interpretation or changes in underlying estimates, assumptions or judgments could 
significantly change or add significant volatility to our reported earnings without a comparable underlying change in cash 
flow from operations. As a result, changes in accounting standards may materially impact our reported results of operations. 
See  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  –  Recent  Accounting 
Pronouncements.” 

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Risks related to government regulations and policies 

If we or our third-party suppliers fail to comply with regulatory requirements, or are unable to provide products 

that meet our specifications, our business and our reputation could suffer. 

If we or our third-party suppliers, including suppliers of our Natural Grocers brand private label products, fail to 
comply with applicable regulatory requirements or to meet our quality specifications, we could be required to take costly 
corrective action and our reputation could suffer. We do not own or operate any manufacturing facilities, except for our bulk 
food repackaging facility and distribution center discussed below, and therefore depend upon independent third-party vendors 
to produce our private label branded products, such as vitamins, minerals, dietary supplements, body care products, food 
products and bottled water. Third-party suppliers may not maintain adequate controls, including USDA and FDA mandated 
good manufacturing practices, with respect to product specifications and quality. Such suppliers may be unable to produce 
products on a timely basis or in a manner consistent with regulatory requirements. We depend upon our bulk food repackaging 
facility and distribution center for the majority of our private label bulk food products. We may also be unable to maintain 
adequate product specification and quality controls at our bulk food repackaging facility and distribution center or produce 
products on a timely basis and in a manner consistent with regulatory requirements. In addition, we may be required to find 
new third-party suppliers of our private label products or to find third-party suppliers to source our bulk foods. There can be 
no assurance that we would be successful in finding such third-party suppliers that meet our quality guidelines. 

We,  as  well  as  our  suppliers,  are  subject  to  numerous  federal,  state  and  local  laws  and  regulations  and  our 
compliance with these laws and regulations, as they currently exist or as modified in the future, may increase our costs, 
limit or eliminate our ability to sell certain products, require recalls of certain products, raise regulatory enforcement risks 
not present in the past or otherwise adversely affect our business, results of operations and financial condition. 

We  are  subject  to  various  federal,  state  and  local  laws,  regulations  and  administrative  practices  that  affect  our 
business. Our suppliers and contract manufacturers are also subject to such laws and regulations. The safety, formulation, 
manufacturing, processing, packaging, importation, labeling, promotion, advertising and distribution of products we sell in 
our stores, including private label products, are subject to regulation by several federal agencies, including the FDA, the FTC, 
the USDA, the CPSC and the EPA, as well as by various state and local agencies. 

Dietary  Supplement  Risks.  Our  sale  of  dietary  supplements  is  subject  to  the  FDA’s  comprehensive  regulatory 
authority under the FDCA, as amended by DSHEA. DSHEA greatly expanded the FDA’s regulatory authority over dietary 
supplements and empowered the FDA to establish good manufacturing practice regulations governing key aspects of the 
production of dietary supplements, including quality control, packaging and labeling. Under DSHEA, a person or firm that 
markets a dietary supplement with structure, function, general well-being or nutrient deficiency claims on the product labeling 
must notify FDA about the claim within thirty days after first marketing the dietary supplement with the claim and no dietary 
supplement may bear a statement that expressly or implicitly represents that such supplement will diagnose, cure, treat or 
prevent a disease. If these laws and regulations were violated by our management, Crew members, suppliers, distributors or 
vendors, we could be subject to regulatory enforcement action, public warning letters, product recalls, fines, penalties and 
sanctions,  including  injunctions  against  the  future  shipment  and  sale  of  products,  seizure  and  confiscation  of  products, 
prohibition on the operation of our stores, restitution and disgorgement of profits, operating restrictions and even criminal 
prosecution in some circumstances. In addition, other public and private actors are increasingly targeting dietary supplement 
retailers and manufacturers with class action lawsuits for selling products that allegedly fail to adhere to the requirements of 
FDCA,  DSHEA,  and  other  federal  and  state  statutes  and  requirements,  including  for  failing  to  adhere  to  current  good 
manufacturing practices, making false or misleading product statements, providing inaccurate ingredient identity and potency, 
and failing to control or disclose allergens, contaminants, residues and adulterants, as well as for state common and statutory 
laws regarding deceptive trade practices. 

In addition, DSHEA differentiates between old dietary ingredients, or ODIs (i.e., those ingredients present in the 
food supply prior to October 15, 1994, which require no pre-market notification to the FDA), and new dietary ingredients, or 
NDIs (i.e., those ingredients not proven to be present in the food supply prior to October 15, 1994, which do require pre-
market notification to the FDA). The FDA requires the submission of a premarket notification (NDIN) to the FDA at least 
75  days  before  a  product  containing  an  NDI  is  sold.  In  draft  guidance,  the  FDA  has  stated  that  it  is  aware  that  some 
manufacturers  and  distributors  have  marketed  dietary  supplements  for  which  premarket  NDINs  were  required,  but  never 
submitted. The FDA has stated that it will exercise enforcement discretion on such products marketed before May 20, 2022, 
for which no NDINs were submitted, until 180 days after a final rule is published in the Federal Register. This Policy reflects 
the FDA’s intent to begin more robust enforcement of the pre-market notification requirements for NDIs, which could result 
in the removal of certain dietary supplement products that we sell. In addition, the FDA has not yet promulgated a definitive 
list of ODIs, but if it does, such a list of ODIs could disrupt the supply of any dietary supplements made from ingredients that 
are  currently  believed  to  pre-date  DSHEA  but  are  not  ultimately  classified  as  ODIs.  Accordingly,  changes  in  dietary 
supplement regulation could also materially adversely affect the cost and availability of the dietary supplement products that 
we sell. 

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Advertising  and  Products  Claims  Risks.  We  could  also  be  the  target  of  claims  relating  to  false  or  deceptive 
advertising in connection with the marketing and advertising of the products we sell, including under the auspices of the FTC, 
the consumer protection statutes of some states as well as certain non-government watchdog groups and class action law 
firms. In addition, the FDA has aggressively enforced its regulations with respect to structure/function claims (e.g., “calcium 
builds strong bones”), health claims (e.g., "adequate calcium throughout life may reduce the risk of osteoporosis"), nutrient 
content claims (e.g., “high in antioxidants”) and other claims that impermissibly suggest therapeutic benefits for certain foods 
or  food  components.  In  addition,  the  number  of  private  consumer  class  actions  relating  to  false  or  deceptive  advertising 
against cosmetic, food, beverage and nutritional supplement manufacturers has increased in recent years. These events could 
interrupt the marketing and sales of products in our stores, including our private label products, severely damage our brand 
reputation and public image, increase the cost of products in our stores, result in product recalls or litigation, and impede our 
ability to deliver merchandise in sufficient quantities or quality to our stores, which could result in a material adverse effect 
on our business, financial condition, results of operations and cash flows. 

Our reputation could also suffer from real or perceived issues involving the labeling or marketing of products we 
sell as “natural.” Although the FDA and the USDA have each issued statements regarding the appropriate use of the word 
“natural,” and the FDA has indicated it intends to define the term, there is currently no single U.S. government-regulated 
definition of the term “natural” for use in the food industry. The resulting uncertainty has led to consumer confusion, distrust 
and  a  growing  number  of  legal  challenges.  Plaintiffs  have  commenced  class  action  litigation  against  a  number  of  food 
companies and retailers that market “natural” products, asserting false, misleading and deceptive advertising and labeling 
claims. Should we become subject to similar lawsuits or claims, consumers may avoid purchasing products from us or seek 
alternatives, even if the basis for the claim is ultimately determined to be unfounded. Adverse publicity about these matters 
may discourage consumers from buying our products. Further, the cost of defending against any such class actions could be 
significant. Any loss of confidence on the part of consumers in the truthfulness of our labeling or ingredient claims would be 
difficult and costly to overcome and may significantly reduce our brand value. Any of these events could adversely affect our 
reputation and brand and decrease our sales, which could have a material adverse effect on our business, financial condition, 
results of operations and cash flows. 

Organic and Non-GMO Claims. We are also subject to the requirements of the USDA’s National Organic Program 
(NOP), which establishes federal standards for organically produced agricultural products. The NOP regulations assure our 
customers that products with the “USDA Organic” seal meet consistent and uniform standards. The failure of one or more of 
our suppliers to comply with the NOP regulations could cause a disruption in the supply of our product offerings. In addition, 
the  USDA  has  recently  set  forth  final  rules  on  the  labeling  of  food  produced  with  bioengineering  called  the  National 
Bioengineered Food Disclosure Standard. Voluntary compliance with these rules began in January 2020 and the deadline for 
mandatory compliance was January 1, 2022. The Agricultural Marketing Service (AMS) of the USDA authorizes AMS to 
enforce  compliance  with  the  standard  through  records  audits  and  examinations,  hearings,  and  public  disclosure  of  the 
summary of the results of audits, examinations, and similar activities. Public disclosure of our suppliers’ violations of the 
National  Bioengineered  Food  Disclosure  Standard  could  result  in  a  loss  of  confidence  on  the  part  of  consumers  in  the 
truthfulness of our labeling or ingredient claims. 

FSMA Implementation Risks. The FSMA significantly expanded food safety requirements and the FDA’s regulatory 
authority  over  food  safety.  Voluminous  regulations  and  rules  issued  under  the  FSMA  are  in  varying  degrees  of 
implementation.  In  addition,  the  FSMA  required  the  FDA  to  establish  science-based  minimum  standards  for  the  safe 
production and harvesting of produce and increase inspection of foreign and domestic facilities. With respect to both food 
products  and  dietary  supplements,  the  FSMA  meaningfully  augmented  the  FDA’s  ability  to  access  both  producers’  and 
suppliers’ records and added new records that must be created and maintained. The FSMA also requires the implementation 
of enhanced tracking and tracing of food and dietary supplements through production and distribution and, as a result, added 
recordkeeping burdens upon our suppliers. In addition, under the FSMA, the FDA now has the authority to inspect facilities, 
certifications and supplier documentation to evaluate whether foods and ingredients from our suppliers are compliant with 
applicable regulatory requirements. Such FDA inspections, and regulatory actions resulting therefrom, may require product 
recalls, delay the supply of certain products or result in certain products being unavailable to us for sale in our stores. The 
implementation of the FSMA requirements may be too expensive or too complicated for some of our suppliers, which may 
increase the cost, or curtail or eliminate the supply, of certain products that we purchase from small and/or local suppliers. 

Homeopathic Products. In recent years, the FDA and FTC have increased their regulatory scrutiny of homeopathic 
drug products. On December 6, 2022, the FDA issued final guidance on homeopathic drugs, stating that the agency intends 
to take a risk-based approach to reviewing how some homeopathic drug products are marketed, under which it will prioritize 
enforcement and regulatory actions for homeopathic products posing the greatest risk to patients. According to the FDA, 
homeopathic products  posing  the  greatest  risk  are  those with  reported  safety  concerns, that  contain or  purport  to  contain 
ingredients  associated  with  potentially  significant  safety  concerns,  that  are  administered  via  routes  other  than  orally  or 
topically, that claim to treat or prevent serious and/or life-threatening diseases and conditions, are marketed to vulnerable 
populations (e.g., children, pregnant women, and the elderly), or that have significant quality issues. This guidance and related 
enforcement action may adversely impact the availability of certain homeopathic products for sale in our stores. 

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Third-Party Risks. We rely on our suppliers and contract manufacturers to ensure that the products they manufacture 
and sell to us comply with all applicable regulatory requirements and are made using FDA-mandated good manufacturing 
practices. In general, we seek certifications of compliance, representations and warranties, indemnification and/or insurance 
from our suppliers and contract manufacturers. However, even with adequate insurance and indemnification, the failure of 
any products to comply with applicable regulatory requirements could prevent us from marketing such products or require us 
to recall or remove such products from our stores. In addition, any claims of non-compliance could significantly damage our 
reputation and consumer confidence in the products we sell. 

Other Regulatory Risks. We are also subject to laws and regulations more generally applicable to retailers, including 
labor and employment, taxation, zoning and land use, environmental protection, workplace safety, public health, advertising 
and  selling  practices,  alcoholic  beverage  sales  and  handling  and  transport  of  products  derived  from  industrial  hemp.  We 
cannot predict the nature of future laws, regulations, interpretations or applications, or determine what effect either additional 
government regulations or administrative orders, when and if promulgated, or disparate federal, state and local regulatory 
schemes could have on our business in the future. They could, however, require the reformulation of certain products to meet 
new  standards,  the  recall  or  discontinuance  of  certain  products  not  able  to  be  reformulated,  additional  recordkeeping, 
expanded documentation of the properties of certain products, expanded or different labeling and scientific substantiation. 
Any  or  all  of  such  requirements  could  materially  and  adversely  affect  our  business,  financial  condition  and  results  of 
operations. 

Our sale of products containing cannabidiol (CBD) could lead to regulatory action by federal, state and/or local 

authorities or legal proceedings brought by or on behalf of consumers. 

The Agricultural Improvement Act of 2018 (the 2018 Farm Bill) legalized the cultivation, processing and sale of 
“industrial hemp” (i.e., cannabis containing no more than 0.3% tetrahydrocannabinol, or THC). Industrial hemp contains 
CBD,  a  non-psychoactive  compound.  Despite  the  provisions  of  the  2018  Farm  Bill  and  subsequent  U.S.  Department  of 
Agriculture rules, uncertainty exists concerning the legal and regulatory status of finished products containing CBD. The 
FDA prohibits the inclusion of CBD in the food supply and dietary supplements even if they are derived from industrial hemp 
on  the  basis  that  CBD  is  an  active  ingredient  in  FDA-approved  drugs,  and,  therefore,  its  addition  to  foods  and  dietary 
supplements  is  unlawful  under  the  federal  Food,  Drug,  and  Cosmetic  Act  (the  FDCA).  The  FDA  has  yet  to  establish  a 
regulatory framework for the manufacture and sale of products containing CBD, and has sent warning letters, sometimes in 
concert with the Federal Trade Commission (FTC), to certain CBD manufacturers that are alleged to have marketed their 
products in violation of the FDCA. The warning letters focus on allegations that the CBD manufacturers have marketed the 
products through unsubstantiated health claims. The FDA also announced that it cannot conclude based on current published 
studies that CBD is generally recognized as safe (GRAS) for use in human and animal food products. Food and beverage 
products, including nutritional supplements, which contain non-GRAS ingredients are considered to be adulterated under the 
FDCA. In addition, certain state and local governments have taken action to restrict or prohibit the sale of products containing 
CBD.  Further,  class  action  lawsuits  have  been  filed  against  certain  CBD  manufacturers  alleging  that  their  products  are 
misbranded, mislabeled and falsely advertised under state consumer protection laws. 

We sell products containing CBD at certain of our stores. While we strive to sell products containing CBD only in 
states  and  localities  where  such  sale  is  permissible,  state  and  local  authorities  in  those  areas  may  adopt  new  laws  and 
regulations, or adopt interpretations of existing laws and regulations, that restrict or prohibit the sale of products containing 
CBD. Further, we could be subject to regulatory action brought by federal, state and/or local authorities, or legal proceedings 
brought by or on behalf of consumers, that allege, among other things, that: (i) our sale of products containing CBD violates 
applicable federal or state law (including applicable state consumer protection laws); (ii) the products we sell that contain 
CBD  are  adulterated,  contaminated,  or  have  been  misbranded  or  labeled  in  violation  of  applicable  rules,  regulations  or 
standards of the FDA, the FDCA or any other federal or state law or agency; (iii) the products we sell that contain CBD have 
been labeled with (a) express or implied health claims that are not supported by appropriate scientific evidence or (b) claims 
that are difficult or impossible to verify; (iv) the products we sell that contain CBD have been labeled with inappropriate 
dosing  instructions  or  use  recommendations;  (v)  the  products  we  sell  that  contain  CBD  have  been  improperly  tested  or 
evaluated or do not contain the stated concentration of CBD; and (vi) the products we sell that contain CBD contain more 
than the legally allowable concentration of THC. Any such regulatory action or legal proceeding could have a material adverse 
effect on our business, financial position and results of operations. 

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The  activities  of  our  Nutritional  Health  Coaches  and  our  nutrition  education  services  may  be  impacted  by 

government regulation or an inability to secure adequate liability insurance. 

Some of the activities of our NHCs, who, among other duties, provide nutrition oriented educational services to our 
customers, may be subject to state and federal regulation and oversight by professional organizations, or may be misconstrued 
by our customers as medical advice. In the past, the FDA has expressed concerns regarding summarized health and nutrition-
related  information  that:  (i)  does  not,  in  the  FDA’s  view,  accurately  present  such  information;  (ii)  diverts  a  consumer’s 
attention and focus from FDA-required nutrition labeling and information; or (iii) impermissibly promotes drug-type disease-
related benefits. Although we provide training to our NHCs on relevant regulatory requirements, we cannot control the actions 
of such individuals, and our NHCs may not act in accordance with such regulations. If our NHCs or other Crew members do 
not act in accordance with regulatory requirements, we may become subject to penalties or litigation, which could have a 
material adverse effect on our business. We believe we are currently compliant with relevant regulatory requirements, and 
we maintain professional liability insurance on behalf of our NHCs in order to mitigate risks associated with our NHCs’ 
nutrition  oriented  educational  activities.  However,  we  cannot  predict  the  nature  of  future  government  regulation  and 
oversight, including the potential impact of any such regulation on the services currently provided by our NHCs. Furthermore, 
the availability of professional liability insurance or the scope of such coverage may change, or our insurance coverage may 
prove  inadequate,  which  may  adversely  impact  the  ability  of  our  NHCs  to  provide  some  services  to  our  customers.  The 
occurrence of any such developments could negatively impact the perception of our brand, our sales, our ability to attract 
new customers and liability for governmental or third party claims. 

Consumers or regulatory agencies may challenge certain claims made regarding the products we sell. 

Our reputation could also suffer from real or perceived issues involving the labeling or marketing of the products 
we  sell.  Products  that  we  sell  may  carry  claims  as  to  the  origin,  purity,  potency,  and  identify  of  ingredients,  and  claims 
regarding efficacy or health benefits, one example is the use of the term “natural.” Although the FDA and USDA each has 
issued statements regarding the appropriate use of the word “natural,” there is no single United States government-regulated 
definition of the term “natural” for use in the food industry. The resulting uncertainty has led to consumer confusion, distrust 
and legal challenges. Plaintiffs have commenced legal actions against a number of food companies that market “natural” 
products, asserting false, misleading and deceptive advertising and labeling claims, including claims related to genetically 
modified  ingredients.  In  limited  circumstances,  the FDA  and  state  attorneys general  have  taken regulatory  action  against 
products labeled “natural” but that nonetheless contain synthetic ingredients or components. Another example is products not 
made from animal ingredients but identified on their labels as “meat” or “milk” or similar terms may also be subject to current 
state regulatory constraints and new regulatory constraints or legal challenges regarding the accuracy and legality of these 
terms. Should we become subject to similar claims, consumers may avoid purchasing products from us or seek alternatives, 
even if the basis for the claim is unfounded. Adverse publicity about these matters may discourage consumers from buying 
the products we sell. The cost of defending against any such claims could be significant. Any loss of confidence on the part 
of  consumers  in  the  truthfulness  of  our  labeling  or  ingredient  claims  could  be  difficult  and  costly  to  overcome  and  may 
significantly reduce our brand value. Any of these events could adversely affect our reputation and brand and decrease our 
sales, which could have a material adverse effect on our business, financial condition and results of operations. 

The  products  we  sell  could  suffer  from  real  or  perceived  quality  or  food  safety  concerns  and  may  cause 
unexpected side effects, illness, injury or death that could result in their discontinuance or expose us to lawsuits, any of 
which could result in unexpected costs and damage to our reputation. 

We could be materially, adversely affected if consumers lose confidence in the safety and quality of products we 
sell. There is substantial governmental scrutiny of and public awareness regarding food, cosmetics and dietary supplement 
safety. We believe that many customers hold us to a higher quality standard than other retailers. Many of the products we sell 
are vitamins, herbs and other ingredients that are classified as foods or dietary supplements and are not subject to pre-market 
regulatory  approval  in  the  United  States.  The  products  we  sell  could  contain  contaminated  substances,  and  some  of  the 
products we sell contain ingredients that do not have long histories of human consumption. Previously unknown adverse 
reactions resulting from human use or consumption of these ingredients could occur. Unexpected side effects, illness, injury 
or death caused by the products we sell could result in the discontinuance of sales of the products we sell or prevent us from 
achieving market acceptance of the affected products. Such side effects, illnesses, injuries and death could also expose us to 
product liability or negligence lawsuits. Any claims brought against us may exceed our existing or future insurance policy 
coverage or limits. Any judgment against us that is in excess of our policy limits would have to be paid from our cash reserves, 
which would reduce our capital resources. Further, we may not have sufficient capital resources to pay a judgment in which 
case our creditors could levy against our assets. The real or perceived sale of contaminated or harmful products could result 
in  government  enforcement  action,  private  litigation  and  product  recalls.  Such  an  occurrence  could  also  cause  negative 
publicity regarding our Company, brand or products, including negative publicity in social media. The real or perceived sale 
of contaminated or harmful products could therefore harm our reputation and net sales, have a material adverse effect on our 
business, financial condition and results of operations, or result in our insolvency. 

34 

  
  
  
  
  
Our political advocacy activities may reduce our customer count and sales. 

We believe our ability to profitably operate our business depends, in part, upon our access to natural and organic 
products and dietary supplements. We attempt to protect our interest in this access through ongoing and proactive political 
advocacy campaigns, including participation in education programs, petitions, letter writing, phone calls, policy conferences, 
advisory boards, industry groups, public commentary and meetings with trade groups, office holders and regulators. We may 
publicly ally with and support trade groups, political candidates, government officials and regulators who support a particular 
policy we consider important to our business and are aligned with our principles regarding access to natural and organic 
products and dietary supplements. We may, from time to time, publicly oppose other trade groups, candidates, officeholders 
and  regulators  whose  point  of  view  we  believe  will  harm  our  business  or  impede  access  to  nutritious  food  and  dietary 
supplements. In some cases, we may lose customers and sales because our political advocacy activities are perceived to be 
contrary to those customers’ points of view, political affiliations, political beliefs or voting preferences. 

Risks related to our indebtedness and liquidity 

Our credit facility could limit our operational flexibility.  

We are party to a credit facility consisting of a $75.0 million revolving loan facility (our Revolving Facility) and a 
fully drawn $35.0 million term loan facility (our Term Loan Facility, and together with our Revolving Facility, our Credit 
Facility). Our Credit Facility is secured by a lien on substantially all of our assets and contains usual and customary restrictive 
covenants relating to our management and the operation of our business. These covenants, among other things, restrict our 
ability to incur additional indebtedness; grant liens; engage in certain merger, consolidation or asset sale transactions; make 
certain  investments;  make  loans,  advances,  guarantees  or  acquisitions;  engage  in  certain  transactions  with  affiliates;  pay 
dividends  or  repurchase  shares  of  our  common  stock;  and  permit  certain  sale  and  leaseback  transactions  without  lender 
consent. We are also required to maintain certain financial measurements under our Credit Facility, including a consolidated 
leverage ratio. These covenants could restrict our operational flexibility and any failure to comply with these covenants or 
our payment obligations could limit our ability to borrow under our Credit Facility and, in certain circumstances, may allow 
the lender thereunder to require repayment. 

We may be unable to generate sufficient cash flow to satisfy our debt service obligations, which could adversely 

impact our business. 

As of September 30, 2023, we had no outstanding indebtedness under our Revolving Facility and $7.7 million of 
outstanding indebtedness under our Term Loan Facility. We expect to use available cash and borrowings under our Revolving 
Facility to fund our previously announced special cash dividend of $1.00 per common share, which was approved by our 
Board  of  Directors  (the  Board)  on  November  16,  2023.  We  may  incur  additional  indebtedness  in  the  future,  including 
borrowings under our Credit Facility. Satisfying our debt repayment obligations may require us to divert funds identified for 
other purposes and could impair our liquidity position. Our inability to generate sufficient cash flow to satisfy our debt service 
obligations could have important consequences, including: 

● 

reducing our ability to execute our growth strategy and open new stores, impacting our ability to continue to
execute our operational strategies in existing stores; 

● 

impairing our liquidity position; 

● 

impacting our ability to obtain merchandise from our vendors; 

● 

requiring us to delay capital expenditures and divert funds intended for other purposes; 

● 

increasing our vulnerability to competitive and general economic conditions; 

●  placing us at a competitive disadvantage compared to our competitors that have less debt; 

● 

● 

limiting our flexibility in planning for, or reacting to, changes in our business and the industry in which we
operate; and 

adversely affecting our ability to borrow additional funds for working capital, capital expenditures, acquisitions,
share repurchases, dividends or other general corporate purposes. 

35 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
If we cannot generate sufficient cash flow from operations to service our debt, we may need to refinance our debt, 
dispose of assets or issue equity to obtain necessary funds. We do not know whether we will be able to take any of such 
actions on a timely basis, on terms satisfactory to us or at all. In addition, if we fail to comply with any of the financial 
covenants or the other restrictions contained in our Credit Facility, an event of default could occur, which may result in the 
acceleration of all amounts owing under our Credit Facility. 

Our  ability  to  obtain  necessary  funds  through  borrowing  will  depend  on  our  ability  to  generate  cash  flow  from 
operations. Our ability to generate cash is subject to general economic, financial, competitive, legislative, regulatory and 
other factors that are beyond our control. If our business does not generate sufficient cash flow from operations or if future 
borrowings  are  not  available  to  us  under  our  Credit  Facility  or  otherwise  in  amounts  sufficient  to  enable  us  to  fund  our 
liquidity needs, our business, financial condition and results of operations may be adversely affected. 

Our liquidity needs may require us to raise additional capital through debt or equity financings. 

We depend upon cash flow from our operations and borrowings from our Credit Facility to fund our business and 
execute on our growth strategy. In the absence of sufficient cash flow from operations, available cash and available borrowing 
capacity under our Credit Facility, we may be unable to meet our liquidity needs. In that event, we may be required to seek 
additional equity or debt financing in order to fund capital expenditures, to provide additional working capital for our business 
or to fund the execution of our growth strategy. In addition, changes in economic conditions, or market conditions requiring 
a shift in our business model could result in our need for additional debt or equity financing. We cannot predict the timing or 
amount of any such capital requirements. We do not know whether we will be able to take any of such actions on a timely 
basis, on terms satisfactory to us or at all. If financing is not available to us on satisfactory terms, or at all, we may be unable 
to operate or expand our business or to successfully pursue our growth strategy, and our results of operations may suffer. 
Pursuant to the New York Stock Exchange (NYSE) Listed Company Manual, in order to rely on the “controlled company” 
corporate governance exemptions, the Isely family is, or entities controlled by the Isely family are, required to retain more 
than 50% of the total voting power of our shares of common stock for the election of directors. As long as we intend to remain 
a “controlled company,” these voting requirements will constrain our ability to issue additional shares of our common stock 
in the future. 

Our share repurchase program may adversely affect our liquidity and cause fluctuations in our stock price. 

In  May  2016,  our  Board  authorized  a  two-year  share  repurchase  program  pursuant  to  which  the  Company  may 
repurchase  up  to  $10.0  million  in  shares  of  our  common  stock.  Our  Board  subsequently  extended  the  share  repurchase 
program – most recently in May 2022 – and the program will terminate (unless further extended) on May 31, 2024. Potential 
future share repurchases under the share repurchase program could be funded by operating cash flow, excess cash balances 
or borrowings under our Credit Facility. The dollar value of the shares of the Company’s common stock that may yet be 
repurchased under the share repurchase program is $8.1 million. During fiscal year 2023, we repurchased 17,998 shares of 
common stock at a cost of $0.2 million. Such borrowings will reduce the amount of capital available under our Credit Facility 
for  other  purposes,  including  our  working  capital  needs,  capital  expenditures  and  funding  the  execution  of  our  growth 
strategy. Repurchases under the share repurchase program may therefore adversely affect our liquidity, which in turn could 
impact our profitability, financial condition and results of operations. In addition, repurchases under the share repurchase 
program will reduce the number of shares of our common stock available for purchase and sale in the public market, which 
could affect the market price of our common stock. Furthermore, the Inflation Reduction Act of 2022, which was signed into 
law in August 2022, imposes a non-deductible 1% excise tax on the fair market value of stock repurchases after December 
31, 2022 that exceed $1.0 million in a taxable year, which may impact the tax efficiency of our share repurchase program. 

General risks related to our common stock 

Our current principal stockholders have significant influence over us, and they could delay, deter or prevent a 
change of control or other business combination or otherwise cause us to take action with which our stockholders might 
not agree. 

Members of the Isely family and certain persons, entities and accounts subject to a stockholders agreement relating 
to voting and limitations on the sale of shares, own or control approximately 59% of our common stock. Due to their holdings 
of common stock, members of the Isely family are able to continue to determine the outcome of virtually all matters submitted 
to stockholders for approval, including the election of directors, an amendment of our certificate of incorporation (except 
when a class vote is required by law), any merger or consolidation requiring common stockholder approval, and a sale of all 
or  substantially  all  of  the  Company’s  assets.  Members  of  the  Isely  family  have  the  ability  to  prevent  change-in-control 
transactions as long as they maintain voting control of the Company. In addition, members of the Isely family and trusts 
controlled by them entered into a stockholders agreement by which they agreed to aggregate their voting power with regard 
to the election of directors. 

36 

  
  
  
  
  
  
  
  
In addition, because these holders have the ability to elect all of our directors, they are able to control our policies 
and operations, including the appointment of management, future issuances of our common stock or other securities, the 
payments of dividends on our common stock and entering into extraordinary transactions, and their interests may not in all 
cases be aligned with our stockholders’ interests. 

We may not be able to continue paying dividends on our common stock. 

We paid a quarterly cash dividend of $0.10 per share of common stock during each quarter of fiscal years 2023 and 
2022. On November 16, 2023, our Board approved the payment of a special cash dividend of $1.00 per share of common 
stock and a quarterly cash dividend of $0.10 per share of common stock to be paid on December 13, 2023 to stockholders of 
record as of the close of business on November 27, 2023. The timing, declaration, amount and payment of any future cash 
dividends are at the discretion of the Board and will depend on many factors, including our available cash, working capital, 
financial condition, earnings, results of operations and capital requirements; the covenants in our credit agreement; applicable 
law; and other business considerations that our Board considers relevant. A reduction in the amount of cash dividends on our 
common stock, the suspension of those dividends or a failure to meet market expectations regarding our dividends could have 
a material adverse effect on the market price of our common stock. If we do not pay cash dividends on our common stock in 
the future, realization of a gain on an investment in our common stock will depend entirely on the appreciation of the price 
of our common stock, which may not occur. 

If securities or industry analysts do not publish research or reports about our business, if they adversely change 
their  recommendations  regarding  our  common  stock  or  if  our  operating  results  do  not  meet  their  expectations,  our 
common stock price could decline. 

The trading market for our common stock is influenced by the research and reports that industry or securities analysts 
publish about us or our business. Two analysts currently cover our stock. If one or more analysts cease to cover our Company 
or fail to publish reports on us regularly, we may lose visibility in the financial markets, which could cause our stock price or 
trading volume to decline. Moreover, if one or more analysts who cover our Company downgrade our common stock, or if 
our operating results do not meet their expectations, our common stock price could decline. 

Anti-takeover provisions in our organizational documents and Delaware law may discourage or prevent a change 
in control, even if a sale of the Company could be beneficial to our stockholders, which could cause our stock price to 
decline and prevent attempts by our stockholders to replace or remove our current management. 

Several provisions of our certificate of incorporation and amended and restated bylaws could make it difficult for 
our stockholders to change the composition of our Board, preventing them from changing the composition of management. 
In addition, the same provisions may discourage, delay or prevent a merger or acquisition that our stockholders may consider 
favorable. 

These provisions include: 

● 

a staggered, or classified, Board; 

● 

authorizing our Board to issue “blank check” preferred stock without stockholder approval; 

●  prohibiting cumulative voting in the election of directors; 

● 

limiting the persons who may call special meetings of stockholders; 

●  prohibiting stockholders from acting by written consent after the Isely family ceases to own more than 50% of

the total voting power of our shares; and 

● 

establishing advance notice requirements for nominations for election to our Board or for proposing matters
that can be acted on by stockholders at stockholder meetings. 

These anti-takeover provisions could substantially impede the ability of our common stockholders to benefit from a 
change  in  control  and,  as  a  result,  could  materially  adversely  affect  the  market  price  of  our  common  stock  and  our 
stockholders’ ability to realize any potential change-in-control premium. 

37 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
We are a “controlled company” within the meaning of the NYSE Listed Company Manual, and, as a result, rely 
on  exemptions  from  certain  corporate  governance  requirements  that  provide  protection  to  stockholders  of  other 
companies. 

The Isely family, or entities controlled by the Isely family, own more than 50% of the total voting power of our 
common shares for the election of directors, and therefore, we are considered a “controlled company” under the corporate 
governance standards set forth in the NYSE Listed Company Manual. As a “controlled company,” certain exemptions under 
NYSE  standards  free  us  from  the  obligation  to  comply  with  certain  corporate  governance  requirements  of  the  NYSE, 
including the requirements: 

● 

that a majority of our Board consists of “independent directors,” as defined under the rules of the NYSE; 

● 

● 

that our director nominees be selected, or recommended for our Board’s selection, either: (i) by a majority of
independent directors in a vote by independent directors, pursuant to a nominations process adopted by a Board
resolution or (ii) by a nominating and governance committee composed solely of independent directors with a
written charter addressing the nominations process; and 

that the compensation of our executive officers be determined, or recommended to the Board for determination,
by  a  majority  of  independent  directors  in  a  vote  by  independent  directors,  or  a  compensation  committee
composed solely of independent directors. 

Accordingly, for so long as we are a “controlled company,” stockholders will not have the same protections afforded 

to stockholders of companies that are subject to all of the NYSE corporate governance requirements. 

Item 1B. Unresolved Staff Comments. 

None. 

38 

  
  
  
  
  
  
  
  
  
  
  
  
 
 
Item 2.  Properties. 

As of September 30, 2023, we had 165 stores located in 21 states, as shown in the following chart: 

State 
Arizona .......................................................................................................................................................  
Arkansas .....................................................................................................................................................  
Colorado .....................................................................................................................................................  
Idaho ..........................................................................................................................................................  
Iowa ............................................................................................................................................................  
Kansas ........................................................................................................................................................  
Louisiana ....................................................................................................................................................  
Minnesota ...................................................................................................................................................  
Missouri .....................................................................................................................................................  
Montana .....................................................................................................................................................  
Nebraska ....................................................................................................................................................  
Nevada .......................................................................................................................................................  
New Mexico ...............................................................................................................................................  
North Dakota ..............................................................................................................................................  
Oklahoma ...................................................................................................................................................  
Oregon ........................................................................................................................................................  
South Dakota ..............................................................................................................................................  
Texas ..........................................................................................................................................................  
Utah ............................................................................................................................................................  
Washington ................................................................................................................................................  
Wyoming ....................................................................................................................................................  

Number 
of Stores 
12 
3 
44 
5 
6 
8 
1 
1 
7 
4 
3 
3 
6 
3 
6 
14 
1 
23 
8 
5 
2 

Our  home  office  is  located  in  Lakewood,  Colorado.  We  occupy  our  home  office  under  a  lease  covering 
approximately 35,000 square feet; this facility is co-located with one of our stores. Additionally, we lease a 150,000 square 
foot bulk food repackaging facility and distribution center located in Golden, Colorado. That facility also houses a training 
center and certain administrative support functions. 

As of September 30, 2023, we owned buildings in which thirteen of our stores are located. Eight of those buildings 
are located on land that is leased pursuant to a ground lease; the remaining five stores are on land owned by the Company. 
Lease terms typically range between 10 and 25 years, with additional renewal options. Of the current leases for our stores, 
four expire in fiscal year 2024, eleven expire in fiscal year 2025, twelve expire in fiscal year 2026, eleven expire in fiscal 
year 2027, twelve expire in fiscal year 2028 and the remainder expire between fiscal years 2029 and 2062. We expect that 
we will be able to renegotiate these leases or relocate these stores as necessary. 

Item 3.  Legal Proceedings. 

We periodically are involved in legal proceedings, including discrimination and other employment-related claims, 
customer personal injury claims, investigations and other proceedings arising in the ordinary course of business. When the 
potential liability from a matter can be estimated and the loss is considered probable, we record the estimated loss. Due to 
uncertainties  related  to  the  resolution  of  lawsuits,  investigations  and  claims,  the  ultimate  outcome  may  differ  from  our 
estimates.  Although  we  cannot  predict  with  certainty  the  ultimate  resolution  of  any  lawsuits,  investigations  and  claims 
asserted against us, we do not believe any currently pending legal proceeding to which we are a party will have a material 
adverse effect on our business, prospects, financial condition, cash flows or results of operations. 

Item 4.  Mine Safety Disclosures. 

Not applicable. 

39 

  
  
  
  
  
  
  
  
  
  
 
 
Item  5.   Market  for  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and  Issuer  Purchases  of  Equity 
Securities. 

PART II 

Market Information 

Our common stock is traded on the NYSE under the symbol “NGVC.” 

Holders of Record 

As of December 4, 2023, there were 172 holders of record of our common stock, and the closing price of our common 

stock was $16.66. 

Dividend Policy 

We paid a quarterly cash dividend of $0.10 per share of common stock during each quarter of fiscal years 2023 and 
2022. We paid a special cash dividend of $2.00 per share in December 2020. On November 16, 2023, our Board approved a 
special cash dividend of $1.00 per share and a quarterly cash dividend of $0.10 per share, which will be paid on December 
13, 2023 to stockholders of record as of the close of business on November 27, 2023. The timing, declaration, amount and 
payment  of  any  future  cash  dividends  are  at  the  discretion  of  the  Board  and  will  depend  on  many  factors,  including  our 
available cash, working capital, financial condition, earnings, results of operations and capital requirements; the covenants in 
our credit agreement; applicable law; and other business considerations that our Board considers relevant. Subject to these 
factors, we currently expect to continue to pay comparable quarterly cash dividends. See “We may not be able to continue 
paying dividends on our common stock” under “Item 1A. Risk Factors.” 

Use of Proceeds From Registered Securities 

None. 

Unregistered Sales of Equity Securities 

None. 

Issuer Purchases of Equity Securities 

In May 2016, the Board authorized a two-year share repurchase program pursuant to which we could repurchase up 
to $10.0 million in shares of the Company’s common stock. The Board subsequently extended the share repurchase program 
– most recently in May 2022 – and the program will terminate on May 31, 2024. The Company did not repurchase any shares 
of its common stock during the fourth quarter ended September 30, 2023. 

Item 6.  Reserved. 

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Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations. 

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A) 
should be read in conjunction with our consolidated financial statements and notes thereto which are included elsewhere in 
this Form 10-K. This MD&A contains forward-looking statements. Refer to “Forward-Looking Statements” at the beginning 
of  this  Form  10-K  for  an  explanation  of  these  types  of  statements.  Summarized  numbers  included  in  this  section,  and 
corresponding percentage or basis point changes may not sum due to the effects of rounding. 

Company Overview 

We operate natural and organic grocery and dietary supplement stores that are focused on providing high-quality 
products at affordable prices, exceptional customer service, nutrition education and community outreach. We offer a variety 
of natural and organic groceries, dietary supplements and body care products that meet our strict quality standards. We believe 
we  have  been  at  the  forefront  of  the  natural  and  organic  foods  movement  since  our  founding.  We  are  headquartered  in 
Lakewood, Colorado. As of September 30, 2023, we operated 165 stores in 21 states, including Colorado, Arizona, Arkansas, 
Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, 
Oregon,  South  Dakota,  Texas,  Utah,  Washington  and  Wyoming.  We  also  operate  a  bulk  food  repackaging  facility  and 
distribution center in Golden, Colorado. 

We offer a variety of natural and organic groceries and dietary supplements that meet our strict quality guidelines. 
The sizes of our stores range from approximately 7,000 to 16,000 selling square feet. For the year ended September 30, 2023, 
our new stores averaged approximately 9,000 selling square feet. 

The growth in the organic and natural foods industry and growing consumer interest in health and nutrition have 
enabled us to continue to open new stores and enter new markets. During the five fiscal years ended September 30, 2023, we 
increased  our  store  count  at  a  compound  annual  growth  rate  of  2.2%.  In  fiscal  year  2023,  we  opened  three  new  stores, 
relocated/remodeled three existing stores and closed two stores. We plan to open four to six new stores and relocate/remodel 
four to six stores in fiscal year 2024. As of the date of this report, we have signed leases or acquired property for an additional 
two new stores and five relocations/remodels that we plan to open in fiscal years 2024 and beyond. Between October 1, 2023 
and the date of this Form 10-K, we opened two new stores and did not relocate/remodel any stores. 

Performance Highlights 

Key highlights of our recent performance are discussed briefly below and in further detail throughout this MD&A. 
Key financial metrics, including, but not limited to, daily average comparable store sales, are defined in the section “Key 
Financial Metrics in Our Business,” presented later in this MD&A. 

●   Net sales. Net sales were $1,140.6 million for the year ended September 30, 2023, an increase of $50.9 million,

or 4.7%, compared to net sales of $1,089.6 million for the year ended September 30, 2022. 

●   Daily average comparable store sales. Daily average comparable store sales for the year ended September 30,

2023 increased 3.6% from the year ended September 30, 2022. 

●   Net income. Net income was $23.2 million for the year ended September 30, 2023, an increase of $1.9 million,

or 8.8%, compared to net income of $21.4 million for the year ended September 30, 2022. 

●  EBITDA. Earnings before interest, taxes, depreciation, and amortization (EBITDA) was $60.6 million for the
year ended September 30, 2023, an increase of $2.5 million, or 4.3%, compared to EBITDA of $58.1 million
for the year ended September 30, 2022. EBITDA is not a measure of financial performance under generally
accepted accounting principles in the United State of America (GAAP). Refer to the “Non-GAAP Financial 
Measures” section in this MD&A for a definition of EBITDA and a reconciliation of net income to EBITDA. 

●   Adjusted EBITDA. Adjusted EBITDA was $63.4 million for the year ended September 30, 2023, an increase of 
$1.2 million, or 2.0%, compared to Adjusted EBITDA of $62.2 million for the year ended September 30, 2022.
Adjusted EBITDA is not a measure of financial performance under GAAP. Refer to the “Non-GAAP Financial 
Measures” section in this MD&A for a definition of Adjusted EBITDA and a reconciliation of net income to
Adjusted EBITDA. 

●   Liquidity. As of September 30, 2023, cash and cash equivalents was $18.3 million, and there was $48.5 million
available for borrowing under our Revolving Facility, net of undrawn, issued and outstanding letters of credit
of $1.5 million. 

41 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Industry Trends and Economics 

We have identified the following recent trends and factors that have impacted and may continue to impact our results 

of operations and financial condition: 

●  

Impact of broader economic trends and political environment. The grocery industry and our sales are affected
by  general  economic  conditions,  including,  but  not  limited  to,  consumer  spending,  levels  of  disposable
consumer income, consumer debt, interest rates, inflation or deflation, periods of recession and growth, the 
price of commodities, the political environment and consumer confidence. Furthermore, our ability to meet our
labor needs, while controlling wage and labor-related costs, is subject to numerous external factors, including 
the availability of a sufficient number of qualified persons in the workforce in the markets in which we are
located, unemployment levels within those markets, prevailing wage rates, changing demographics, health and
other insurance costs and changes in employment legislation, including unemployment benefits. A number of
macroeconomic  and  global  trends  have  impacted  our  business.  The  current  labor  market  has  impacted  our
ability to retain and attract store Crew members and we continue to be challenged by labor shortages broadly
impacting the retail industry. We have invested in increased wages for our store Crew members and may be
required  to  do  so  in  the  future.  As  a  result  of  current  global  supply  chain  issues,  we  have  on  occasion 
experienced  shortages  and  delays  in  the  delivery  of  certain  products  to  our  stores.  We  have  taken  steps  to
mitigate these disruptions to our supply chain, although certain products may be in relatively short supply or
unavailable from time to time. 

During fiscal years 2023 and 2022, the costs of certain goods we sell were impacted by levels of inflation higher
than we have experienced in recent years, resulting in part from supply disruptions, the conflict between Ukraine
and Russia, increased shipping and transportation costs, increased commodity costs, increased labor costs in
the supply chain, monetary policy actions, other disruptions and the uncertain economic environment. In the
aggregate, management estimates that the Company experienced annualized cost inflation of approximately 7%
in fiscal year 2023 and approximately 5% in the fourth quarter of fiscal year 2023. Cost inflation estimates are
based on individual like items sold during the periods being compared. The impact of inflation on our sales and 
profitability is influenced in part by our ability to adjust our retail prices accordingly. While we have been able
to mitigate this impact to date through our pricing strategies, we are unable to predict how long the current
inflationary environment will continue or the impact of inflationary trends on consumer behavior and our sales
and profitability in the future. 

●   Opportunities  in  the  growing  natural  and  organic  grocery  and  dietary  supplements  industry.  Our  industry, 
which  includes  organic  and  natural  foods  and  dietary  supplements,  continues  to  experience  growth  driven
primarily by increased public interest in health and nutrition. Capitalizing on this opportunity, we continue to
open new stores and enter new markets. We expect the rate of new store unit growth in the foreseeable future
to be dependent upon economic and business conditions and other factors, including construction permitting 
and the availability of construction materials and equipment. 

●   Competition. The grocery and dietary supplement retail business is a large, fragmented and highly competitive
industry, with few barriers to entry. Competition in the grocery industry is likely to intensify, and shopping
dynamics  may  shift,  as  a  result  of,  among  other  things,  industry  consolidation,  expansion  by  existing
competitors, and the increasing availability of grocery ordering, pick-up, and delivery options. These businesses
compete with us on the basis of price, selection, quality, customer service, convenience, location, store format,
shopping experience, ease of ordering and delivery or any combination of these or other factors. They also
compete with us for products and locations. In addition, some of our competitors are expanding to offer a greater 
range of natural and organic foods. We also face internally generated competition when we open new stores in
markets we already serve. We believe our commitment to carrying only carefully vetted, affordably priced and
high-quality natural and organic products and dietary supplements, as well as our focus on providing nutrition
education, differentiate us in the industry and provide a competitive advantage. 

●  Consumer preferences. Our performance is also impacted by trends regarding natural and organic products,
dietary  supplements  and  at-home  meal  preparation.  Consumer  preferences  towards  dietary  supplements  or
natural and organic food products might shift as a result of, among other things, economic conditions, food
safety  perceptions,  changing  consumer  choices  and  the  cost  of  these  products.  A  change  in  consumer
preferences away from our offerings, including those resulting from higher retail prices for our products due to
inflation,  or  reductions  or  changes  in  our  offerings,  could  have  a  material  adverse  effect  on  our  business.
Additionally, negative publicity regarding the safety of dietary supplements, product recalls or new or stricter
regulatory standards may adversely affect demand for the products we sell and could result in lower consumer
traffic, sales and results of operations. 

42 

  
  
  
  
  
  
  
  
  
  
Outlook 

We believe  there  are several  key  factors  that  have  contributed  to our  success  and  will  enable us  to increase  our 
comparable store sales and continue to profitably expand. These factors include a loyal customer base, increasing basket size, 
growing consumer interest in nutrition and wellness, a differentiated shopping experience that focuses on customer service, 
nutrition education, a convenient, clean and shopper-friendly retail environment, and our focus on high quality, affordable 
natural and organic groceries, dietary supplements and body care products. 

We expect the rate of new store unit growth in the foreseeable future to be dependent upon economic and business 
conditions and other factors, including construction permitting and the availability of construction materials and equipment. 
We believe there are opportunities for us to continue to expand our store base, expand profitability and increase comparable 
store sales. However, future sales growth, including comparable store sales, and our profitability could vary due to increasing 
competitive  conditions  in  the  natural  and  organic  grocery  and  dietary  supplement  industries  and  regional  and  general 
economic conditions, including inflationary or recessionary trends. We believe there are opportunities for increased leverage 
of costs and increased economies of scale in sourcing products. However, due to the fixed nature of certain of our costs (in 
particular, our rent obligations and related occupancy costs), our ability to leverage costs may be limited. 

Our  operating  results  may  be  affected  by  the  above-described  factors  as  well  as  a  variety  of  other  internal  and 

external factors and trends described more fully in Item 1A - “Risk Factors” in this Form 10-K. 

Key Financial Metrics in Our Business 

In assessing our performance, we consider a variety of performance and financial measures. The key measures are 

as follows: 

Net sales 

Our net sales are comprised of gross sales net of discounts, in-house coupons, returns, and allowances. In comparing 

net sales between periods, we monitor the following: 

●   Change in daily average comparable store sales. We begin to include sales from a store in comparable store
sales on the first day of the thirteenth full month following the store’s opening. We monitor the percentage
change in comparable store sales by comparing sales from all stores in our comparable store base for a reporting 
period against sales from the same stores for the same number of operating months in the comparable reporting
period of the prior fiscal year. When a store that is included in comparable store sales is remodeled or relocated,
we continue to consider sales from that store to be comparable store sales. Our comparable store sales data may
not be presented on the same basis as our competitors. We use the term “new stores” to refer to stores that have 
been open for less than thirteen months. Daily average comparable store sales are comparable store sales divided
by the number of selling days in each period. We use this metric to remove the effect of differences in the
number of selling days we are open during the comparable periods (for example, as a result of leap years or the
Easter holiday shift between quarters). 

●   Transaction count. Transaction count represents the number of transactions reported at our stores during the

period and includes transactions that are voided, returned, and exchanged. 

●   Average  transaction  size.  Average  transaction  size,  or  basket  size,  is  calculated  by  dividing  net  sales  by
transaction count for a given time period. We use this metric to track the trends in average dollars spent in our
stores per customer transaction. 

Cost of goods sold and occupancy costs 

Our cost of goods sold and occupancy costs include the cost of inventory sold during the period (net of discounts 
and  allowances),  shipping  and  handling  costs,  distribution  and  supply  chain  costs  (including  the  costs  of  our  bulk  food 
repackaging facility),  buying costs, shrink  expense,  third-party delivery  fees  and store occupancy  costs.  Store occupancy 
costs  include  rent,  common  area  maintenance  and  real  estate  taxes.  Depreciation  expense  included  in  cost  of  goods  sold 
relates to depreciation of assets directly used at our bulk food repackaging facility. The components of our cost of goods sold 
and occupancy costs may not be identical to those of our competitors, and, as a result, our cost of goods sold and occupancy 
costs data included in this Form 10-K may not be identical to those of our competitors and may not be comparable to similar 
data made available by our competitors. Occupancy costs as a percentage of net sales typically decrease as new stores mature 
and sales increase. Rent payments for leases classified as finance lease obligations are not recorded in cost of goods sold and 
occupancy costs. Rather, these rent payments are recognized as a reduction of the related obligations and as interest expense. 

43 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Gross profit and gross margin 

Gross profit is equal to our net sales less our cost of goods sold and occupancy costs. Gross margin is gross profit 
as a percentage of net sales. Gross margin is impacted by changes in retail prices, product costs, occupancy costs and the mix 
of products sold, as well as the rate at which we open new stores. 

Store expenses 

Store  expenses  consist  of  store-level  expenses,  such  as  salary  and  benefits,  share-based  compensation,  supplies, 
utilities, depreciation, advertising, bank credit card charges and other related costs associated with operations and purchasing 
support. Depreciation expense included in store expenses relates to depreciation for assets directly used at the stores, including 
depreciation on land improvements, leasehold improvements, fixtures and equipment and technology. Depreciation expenses 
on lease assets related to the finance leases of the stores  are also considered store expenses. Additionally, store expenses 
include any gain or loss recorded on the disposal of fixed assets, primarily related to store relocations, as well as store closing 
costs. Store expenses also include long-lived asset impairment charges. The majority of store expenses consist of labor-related 
expenses, which we closely manage and which trend closely with sales. Labor-related expenses as a percentage of net sales 
tend to be higher at new stores compared to comparable stores, as new stores require a minimum level of staffing in order to 
maintain adequate levels of customer service combined with lower sales. As new stores increase their sales, labor-related 
expenses as a percentage of net sales typically decrease. 

Administrative expenses 

Administrative  expenses  consist  of  home  office-related  expenses,  such  as  salary  and  benefits,  share-based 
compensation,  office  supplies,  hardware  and  software  expenses,  depreciation  and  amortization  expense,  occupancy  costs 
(including rent, common area maintenance, real estate taxes and utilities), professional services expenses, expenses associated 
with our Board, expenses related to compliance with the requirements of regulations applicable to publicly traded companies, 
and  other  general  and  administrative  expenses.  Depreciation  expense  included  in  administrative  expenses  relates  to 
depreciation  for  assets  directly  used  at  the  home  office  including  depreciation  on  land  improvements,  leasehold 
improvements, fixtures and equipment, and computer hardware and software. 

Pre-opening expenses 

Pre-opening  expenses  for  new  stores  and  relocations/remodels  may  include  rent  expense,  salaries,  advertising, 
supplies, and other miscellaneous costs incurred prior to the store opening. Rent expense is generally incurred from one to 
four months prior to a store’s opening date for store leases classified as operating. For store leases classified as finance leases, 
we recognize pre-opening interest and depreciation expense. Other pre-opening expenses are generally incurred in the 60 
days prior to the store opening. Certain advertising and promotional costs associated with opening a new store may be incurred 
both before and after the store opens. All pre-opening costs are expensed as incurred. Pre-opening expenses for remodels are 
incurred if the store is required to be closed due to the remodel. 

Interest expense, net 

Interest expense consists of the interest associated with finance lease obligations, net of capitalized interest, and our 

Credit Facility. 

Income tax expense 

Income taxes are accounted for in accordance with the provisions of Financial Accounting Standards Board (FASB) 
Accounting  Standards  Codification  (ASC)  Topic  740  “Income  Taxes”  (ASC  740).  Deferred  tax  assets  and  liabilities  are 
recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of 
existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are remeasured using enacted 
tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered 
or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that 
includes  the  enactment  date.  Valuation  allowances  are  established,  when  necessary,  to  reduce  deferred  tax  assets  to  the 
amounts expected to be realized. Income tax expense also includes excess tax benefits and deficiencies related to the vesting 
of restricted stock units. 

44 

  
  
  
  
  
  
  
  
  
  
  
   
 
 
Results of Operations 

The following table presents key components of our results of operations expressed as a percentage of net sales for 

the periods presented: 

Statements of Income Data:* 
Net sales .................................................................................     
Cost of goods sold and occupancy costs ................................     
Gross profit .........................................................................     
Store expenses ........................................................................     
Administrative expenses .........................................................     
Pre-opening expenses .............................................................     
Operating income ................................................................     
Interest expense, net ...............................................................     
Income before income taxes ...............................................     
Provision for income taxes .....................................................     
Net income ..........................................................................     

*Figures may not sum due to rounding. 

Other Operating Data (Unaudited): 
Number of stores at end of period ..........................................      
Store unit count increase period over period ..........................      
Change in daily average comparable store sales ....................      
Number of new stores opened during the period ....................      
Number of stores relocated/remodeled during the period ......      
Number of stores closed during the period .............................      
Gross square footage at end of period(1) .................................      
Selling square footage at end of period(1) ...............................      

2023 

Year ended September 30, 
2022 

2021 

100.0%     
71.3       
28.7       
22.6       
3.2       
0.2       
2.8       
(0.3)      
2.5       
(0.4)      
2.0%     

100.0      
72.0      
28.0      
22.2      
2.9      
0.1      
2.8      
(0.2)     
2.5      
(0.6)     
2.0      

100.0  
72.3  
27.7  
22.2  
2.7  
0.1  
2.7  
(0.2) 
2.5  
(0.5) 
1.9  

165       
0.6%     
3.6%     
3       
3       
2       
2,676,607       
1,745,701       

164       
1.2       
2.6       
3       
2       
1       
2,688,589       
1,742,623       

162  
1.9  
0.7  
3  
5  
—  
2,649,532  
1,719,813  

(1) Gross square footage and selling square footage at the end of the period include the square footage for all stores that were 
open as of the end of the fiscal year presented. 

Year ended September 30, 2023 compared to Year ended September 30, 2022 

The following table summarizes our results of operations and other operating data for the periods presented, dollars 

in thousands: 

   Year ended September 30,      

Change in 

2023 

2022 

     Dollars 

     Percent 

Statements of Income Data: 
Net sales .........................................................................   $  1,140,568       1,089,625      
784,744      
Cost of goods sold and occupancy costs ........................     
Gross profit .............................................................     
304,881      
242,057      
Store expenses ................................................................     
31,562      
Administrative expenses .................................................     
1,107      
Pre-opening expenses .....................................................     
30,155      
Operating income ....................................................     
(2,371)     
Interest expense, net .......................................................     
27,784      
Income before income taxes ....................................     
(6,419)     
Provision for income taxes .............................................     
21,365      
Net income ..............................................................   $ 

813,637      
326,931      
257,282      
35,973      
2,007      
31,669      
(3,299)     
28,370      
(5,127)     
23,243      

50,943      
28,893      
22,050      
15,225      
4,411      
900      
1,514      
(928)     
586      
1,292      
1,878      

4.7  % 
3.7   
7.2   
6.3   
14.0   
81.3   
5.0   
39.1   
2.1   
(20.1 ) 

8.8  % 

45 

  
  
  
  
  
  
  
     
    
  
      
         
        
  
  
                                   
  
      
         
        
  
  
  
  
  
  
  
  
  
  
    
  
      
        
        
        
  
   
 
 
Net sales 

Net sales increased $50.9 million, or 4.7%, to $1,140.6 million for the year ended September 30, 2023 compared to 
$1,089.6 million for the year ended September 30, 2022, due to a $39.3 million increase in comparable store sales and a $14.8 
million increase in new store sales, partially offset by a $3.2 million decrease in net sales related to store closures. Daily 
average comparable store sales increased 3.6% for the year ended September 30, 2023 compared to an increase of 2.6% for 
the year ended September 30, 2022. The daily average comparable store sales increase in fiscal year 2023 resulted from a 
1.8% increase in average transaction size and a 1.7% increase in daily average transaction count. Comparable store average 
transaction size was $45.92 for the year ended September 30, 2023. The increase in net sales during the year ended September 
30, 2023 was primarily driven by retail price increases, transaction count, new store sales, and marketing initiatives, including 
market-specific  campaigns  and  {N}power  rewards  program  offers  that  drove  customer  engagement,  partially  offset  by  a 
moderation of the pandemic trends experienced in the first half of fiscal year 2022. 

Gross profit 

Gross profit increased $22.1 million, or 7.2%, to $326.9 million for the year ended September 30, 2023 compared 
to $304.9 million for the year ended September 30, 2022. Gross profit reflects earnings after product and store occupancy 
costs. Gross margin increased to 28.7% for the year ended September 30, 2023 from 28.0% for the year ended September 30, 
2022. The increase in gross margin during the year ended September 30, 2023 was driven by higher product margin attributed 
to effective pricing and promotions, partially offset by higher shrink expense. 

Store expenses 

Store expenses increased $15.2 million, or 6.3%, to $257.3 million for the year ended September 30, 2023 compared 
to $242.1 million for the year ended September 30, 2022. Store expenses as a percentage of net sales were 22.6% and 22.2% 
for the years ended September 30, 2023 and 2022, respectively. The increase in store expenses as a percentage of net sales 
was primarily driven by higher labor expenses as a result of increased wage rates. Store expenses included long-lived asset 
impairment charges of $1.3 million and $2.9 million for fiscal years 2023 and 2022, respectively. 

Administrative expenses 

Administrative expenses increased $4.4 million, or 14.0%, to $36.0 million for the year ended September 30, 2023 
compared to $31.6 million for the year ended September 30, 2022. The increase in administrative expenses was primarily 
driven by higher compensation expenses, technology amortization, software expenses and legal expenses. Administrative 
expenses as a percentage of net sales were 3.2% and 2.9% for the years ended September 30, 2023 and 2022, respectively. 

Pre-opening expenses  

Pre-opening expenses were $2.0 million for the year ended September 30, 2023 compared to $1.1 million for the 

year ended September 30, 2022. 

Interest expense, net 

Interest expense, net of capitalized interest, was $3.3 million for the year ended September 30, 2023 compared to 

$2.4 million for the year ended September 30, 2022. 

Income taxes 

Income tax expense decreased $1.3 million to $5.1 million for the year ended September 30, 2023 compared to $6.4 
million for the year ended September 30, 2022. The Company’s effective income tax rate was 18.1% and 23.1% for the years 
ended September 30, 2023 and 2022, respectively. The decrease in the effective income tax rate was primarily attributable to 
increased food donation deductions recorded during fiscal year 2023. 

Net income 

Net income was $23.2 million, or $1.02 diluted earnings per share, for the year ended September 30, 2023 compared 

to $21.4 million, or $0.94 diluted earnings per share, for the year ended September 30, 2022. 

46 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
Year ended September 30, 2022 compared to Year ended September 30, 2021 

A comparative discussion of our results of operations and other operating data for the years ended September 30, 
2022 and September 30, 2021 is set out in our Annual Report on Form 10-K for the year ended September 30, 2022 under 
the  heading  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations  –  Results  of 
Operations – Year ended September 30, 2022 compared to Year ended September 30, 2021.” 

Non-GAAP financial measures 

EBITDA and Adjusted EBITDA 

EBITDA and Adjusted EBITDA are not measures of financial performance under GAAP. We define EBITDA as 
net income before interest expense, provision for income taxes, depreciation and amortization. We define Adjusted EBITDA 
as EBITDA as adjusted to exclude the effects of certain income and expense items that management believes make it more 
difficult to assess the Company’s actual operating performance, including certain items such as impairment charges, store 
closing costs, share-based compensation and non-recurring items. 

The following table reconciles net income to EBITDA and Adjusted EBITDA, dollars in thousands: 

Net income ..........................................................................................................   $ 
Interest expense, net ........................................................................................     
Provision for income taxes ..............................................................................     
Depreciation and amortization .........................................................................     
EBITDA ..............................................................................................................     
Impairment of long-lived assets and store closing costs ..................................     
Share-based compensation ..............................................................................     
Adjusted EBITDA ...............................................................................................   $ 

Year ended September 30, 2023 compared to Year ended September 30, 2022 

Year ended September 30, 
2022 
2023 

23,243      
3,299      
5,127      
28,906      
60,575      
1,464      
1,360      
63,399      

21,365  
2,371  
6,419  
27,906  
58,061  
2,920  
1,186  
62,167  

EBITDA increased 4.3% to $60.6 million for the year ended September 30, 2023 compared to $58.1 million for the 
year ended September 30, 2022. EBITDA as a percentage of net sales was 5.3% for each of the years ended September 30, 
2023 and 2022. 

Adjusted  EBITDA  increased  2.0%  to  $63.4  million  for  the  year  ended  September  30,  2023  compared  to  $62.2 
million for the year ended September 30, 2022. Adjusted EBITDA as a percentage of net sales was 5.6% and 5.7% for the 
years ended September 30, 2023 and 2022, respectively. 

Year ended September 30, 2022 compared to Year ended September 30, 2021 

A  comparative  discussion  of  EBITDA  and  Adjusted  EBITDA  for  the  years  ended  September  30,  2022  and 
September 30, 2021 is set out in our Annual Report on Form 10-K for the year ended September 30, 2022 under the heading 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations – Non-GAAP financial measures 
– EBITDA and Adjusted EBITDA.” 

Management believes some investors’ understanding of our performance is enhanced by including EBITDA and 
Adjusted EBITDA, which are non-GAAP financial measures. We believe EBITDA and Adjusted EBITDA provide additional 
information about: (i) our operating performance, because they assist us in comparing the operating performance of our stores 
on a consistent basis, as they remove the impact of non-cash depreciation and amortization expense as well as items not 
directly  resulting  from  our  core  operations,  such  as  interest  expense  and  income  taxes  and  (ii)  our  performance  and  the 
effectiveness of our operational strategies. Additionally, EBITDA is a component of a measure in our financial covenants 
under our Credit Facility. 

Furthermore, management believes some investors use EBITDA and Adjusted EBITDA as supplemental measures 
to  evaluate  the  overall  operating  performance  of  companies  in  our  industry.  Management  believes  that  some  investors’ 
understanding of our performance is enhanced by including these non-GAAP financial measures as a reasonable basis for 
comparing  our  ongoing  results  of  operations.  By  providing  these  non-GAAP  financial  measures,  together  with  a 
reconciliation from net income, we believe we are enhancing investors’ understanding of our business and our results of 
operations, as well as assisting investors in evaluating how well we are executing our strategic initiatives. 

47 

  
  
  
  
  
  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
   
Our competitors may define EBITDA and Adjusted EBITDA differently, and as a result, our measures of EBITDA 
and  Adjusted  EBITDA  may  not  be  directly  comparable  to  EBITDA  and  Adjusted  EBITDA  of  other  companies.  Items 
excluded  from  EBITDA  and  Adjusted  EBITDA  are  significant  components  in  understanding  and  assessing  financial 
performance. EBITDA and Adjusted EBITDA are supplemental measures of operating performance that do not represent and 
should not be considered in isolation or as an alternative to, or substitute for, net income or other financial statement data 
presented in the consolidated financial statements as indicators of financial performance. EBITDA and Adjusted EBITDA 
have limitations as analytical tools, and should not be considered in isolation, or as a substitute for analysis of our results as 
reported under GAAP. Some of the limitations are: 

●  EBITDA  and  Adjusted  EBITDA  do  not  reflect  our  cash  expenditures,  or  future  requirements  for  capital

expenditures or contractual commitments; 

●  EBITDA and Adjusted EBITDA do not reflect changes in, or cash requirements for, our working capital needs;

●  EBITDA  and  Adjusted  EBITDA  do  not  reflect  any  depreciation  or  interest  expense  for  leases  classified  as

finance leases; 

●  EBITDA  and  Adjusted  EBITDA  do  not  reflect  the  interest  expense,  or  the  cash  requirements  necessary  to

service interest or principal payments on our debt; 

●  Adjusted EBITDA does not reflect share-based compensation, impairment charges, and store closing costs; 

●  EBITDA and Adjusted EBITDA do not reflect our tax expense or the cash requirements to pay our taxes; and 

● 

although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will
often have to be replaced in the future and EBITDA and Adjusted EBITDA do not reflect any cash requirements
for such replacements. 

Due to these limitations, EBITDA and Adjusted EBITDA should not be considered as measures of discretionary 
cash available to us to invest in the growth of our business. We compensate for these limitations by relying primarily on our 
GAAP results and using EBITDA and Adjusted EBITDA as supplemental information. 

Liquidity and Capital Resources 

Our ongoing primary sources of liquidity are cash generated from operations, current balances of cash and cash 
equivalents and borrowings under our Revolving Facility. Our Credit Facility consists of the $75.0 million Revolving Facility, 
which we increased on November 16, 2023 from $50.0 million to $75.0 million, and the fully drawn $35.0 million Term 
Loan  Facility.  Our  primary  uses  of  cash  are  for  purchases  of  inventory,  operating  expenses,  capital  expenditures 
predominantly in connection with opening, relocating and remodeling stores, debt service, cash dividends, share repurchases 
and corporate taxes. As of September 30, 2023, we had $18.3 million in cash and cash equivalents and $48.5 million available 
for borrowing under our Revolving Facility. 

In  May  2016,  our  Board  authorized  a  two-year  share  repurchase  program  pursuant  to  which  the  Company  may 
repurchase  up  to  $10.0  million  in  shares  of  the  Company’s  common  stock.  Our  Board  subsequently  extended  the  share 
repurchase program – most recently in May 2022 – and the program will terminate on May 31, 2024. During the year ended 
September 30, 2023, we repurchased 17,998 shares at a cost of $0.2 million. The dollar value of the shares of the Company’s 
common  stock  that  may  yet  be  repurchased  under  the  share  repurchase  program  is  $8.1  million.  Potential  future  share 
repurchases under the share repurchase program could be funded by operating cash flow, excess cash balances or borrowings 
under our Revolving Facility. The timing and the number of shares repurchased, if any, will be dictated by our capital needs 
and stock market conditions. 

We  paid  quarterly  cash  dividends  of  $0.10  per  share  of  common  stock  in  each  quarter  of  fiscal  year  2023.  On 
November 16, 2023, our Board approved the payment of a special cash dividend of $1.00 per share and a quarterly cash 
dividend of $0.10 per share, which will be paid on December 13, 2023 to stockholders of record as of the close of business 
on November 27, 2023. The special cash dividend will be funded through available cash and borrowings under our Revolving 
Facility. 

We plan to continue to open new stores in the future, which may require us to borrow additional amounts under the 
Revolving  Facility  from  time  to  time.  We  believe  that  cash  and  cash  equivalents,  together  with  the  cash  generated  from 
operations and the borrowing availability under our Revolving Facility, will be sufficient to meet our working capital needs 
and  planned  capital  expenditures,  including  capital  expenditures  related  to  new  store  needs,  repayment  of  debt,  stock 
repurchases and dividends for the next 12 months and the foreseeable future. Our working capital position benefits from the 
fact that we generally collect cash from sales to customers the same day or, in the case of credit or debit card transactions, 
within days from the related sale. 

48 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
The following is a summary of our operating, investing and financing activities for the periods presented, dollars in 

thousands: 

Net cash provided by operating activities .........................................................   $ 
Net cash used in investing activities .................................................................     
Net cash used in financing activities ................................................................     
Net increase (decrease) in cash and cash equivalents .......................................     
Cash and cash equivalents, beginning of year ..................................................     
Cash and cash equivalents, end of year ............................................................   $ 

64,606      
(37,950)     
(20,353)     
6,303      
12,039      
18,342      

39,693  
(31,143) 
(20,189) 
(11,639) 
23,678  
12,039  

Year ended September 30, 
2022 
2023 

Year ended September 30, 2023 compared to Year ended September 30, 2022 

Operating Activities 

Net cash provided by operating activities consists primarily of net income adjusted for non-cash items, including 
depreciation and amortization, impairment of long-lived assets, share-based compensation, and changes in deferred taxes, 
and the effect of working capital changes. Cash provided by operating activities increased $24.9 million, or 62.8%, to $64.6 
million for the year ended September 30, 2023 compared to $39.7 million for the year ended September 30, 2022. The increase 
in cash provided by operating activities was due to an increase in cash provided by working capital, partially offset by a 
decrease in cash provided by net income as adjusted for non-cash items. 

Investing Activities 

Net cash used in investing activities increased $6.8 million, or 21.9%, to $38.0 million for the year ended September 
30, 2023 compared to $31.1 million for the year ended September 30, 2022. This increase was primarily the result of an 
increase in property and equipment acquisitions of $8.5 million, partially offset by a decrease in other intangibles acquisitions 
of $1.9 million during the fiscal year ended September 30, 2023 compared to the fiscal year ended September 30, 2022, 
attributed to the timing of new store openings, relocations/remodels, and software projects under development. 

We  plan  to  spend  approximately  $30.0  million  to  $39.0  million  on  capital  expenditures  during  fiscal  year  2024 

primarily in connection with expected new store openings and store relocations/remodels. 

Acquisition  of  property  and  equipment  not  yet  paid  decreased  $0.9  million  to  $6.0  million  in  fiscal  year  2023 
compared  to  $7.0  million  in  fiscal  year  2022  due  to  the  timing  of  payments  related  to  new  store  openings  and 
relocations/remodels. 

Financing Activities 

Net cash used in financing activities consists primarily of borrowings and repayments under our Credit Facility and 
dividends paid to stockholders. Net cash used in financing activities was $20.4 million for the year ended September 30, 2023 
compared to $20.2 million for the year ended September 30, 2022. 

Year ended September 30, 2022 compared to Year ended September 30, 2021 

A comparative discussion of operating, investing and financing activities for the years ended September 30, 2022 
and September 30, 2021 is set out in our Annual Report on Form 10-K for the year ended September 30, 2021 under the 
heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations – Liquidity and Capital 
Resources.” 

49 

  
  
  
  
  
  
    
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
Credit Facility 

The revolving commitment amount under the Revolving Facility is $75.0 million, including a $5.0 million sub-limit 
for standby letters of credit. We borrowed $35.0 million under the Term Loan Facility in December 2020. The operating 
company is the borrower under the Credit Facility, and its obligations under the Credit Facility are guaranteed by the holding 
company and Vitamin Cottage Two Ltd. Liability Company (VC2). The Credit Facility is secured by a lien on substantially 
all  of  the  Company’s  assets.  The  Company  has  the  right  to  borrow,  prepay  and  re-borrow  amounts  under  the  Revolving 
Facility at any time prior to the maturity date without premium or penalty. On November 16, 2023, we amended the Credit 
Facility to (i) increase our aggregate revolving commitments from $50.0 million to $75.0 million; (ii) extend the maturity 
date of the Revolving Facility to November 16, 2028; (iii) permit payment of a one-time cash dividend of up to $25.0 million 
no later than December 31, 2023; and (iv) increase the Company’s restricted payment capacity by $2.5 million, allowing the 
Company to repurchase shares of common stock and pay dividends on its common stock in an aggregate amount not to exceed 
$15.0 million during any fiscal year. The aggregate revolving commitment amount will be automatically and permanently 
reduced by  $2,500,000  annually  until  the  Revolving  Facility  matures on November 16,  2028,  unless we have  previously 
exercised our option to reduce the aggregate revolving commitments to a lower amount. 

Base  rate  loans  under  the  Credit  Facility  bear  interest  at  a  fluctuating  base  rate  as  determined  by  the  lenders’ 
administrative agent based on the most recent compliance certificate of the operating company and stated at the highest of (i) 
the federal funds rate plus 0.50%, (ii) the prime rate, and (iii) Term SOFR plus 1.00%, less the lender spread based upon the 
Company’s consolidated leverage ratio. Term SOFR loans under the Credit Facility bear interest based on Term SOFR for 
the interest period plus the lender spread based upon the Company’s consolidated leverage ratio. The unused commitment 
fee  is  also  based  upon  the  Company’s  consolidated  leverage  ratio.  The  Company  is  required  to  repay  principal  amounts 
outstanding under the Term Loan Facility in equal quarterly installments of approximately $0.4 million on the last day of 
each fiscal quarter, commencing on March 31, 2021 and ending on September 30, 2024. Amounts repaid on the Term Loan 
Facility may not be reborrowed. 

The  Credit Facility  requires compliance with  certain  customary  operational  and financial  covenants,  including  a 
consolidated leverage ratio. The Credit Facility also contains certain other customary limitations on the Company’s ability to 
incur additional debt, guarantee other obligations, grant liens on assets and make investments or acquisitions, among other 
limitations.  Additionally,  the  Credit  Facility  prohibits  the  payment  of  cash  dividends  to  the  holding  company  from  the 
operating company without the required lenders’ consent, provided that so long as no default exists or would arise as a result 
thereof, the operating company may pay cash dividends to the holding company in an amount sufficient to allow the holding 
company to: (i) pay various audit, accounting, tax, securities, indemnification, reimbursement, insurance and other reasonable 
expenses incurred in the ordinary course of business and (ii) repurchase shares of common stock and pay dividends on our 
common stock in an aggregate amount not to exceed $15.0 million during any fiscal year. 

We had no amounts outstanding under the Revolving Facility as of September 30, 2023 and 2022. As of September 
30, 2023 and September 30, 2022, we had undrawn, issued and outstanding letters of credit of $1.5 million and $1.1 million, 
respectively, which were reserved against the amount available for borrowing under the Revolving Facility. We had $48.5 
million and $48.9 million available for borrowing under the Revolving Facility as of September 30, 2023 and September 30, 
2022, respectively. We had $7.7 million of outstanding borrowings under the fully drawn Term Loan Facility as of September 
30, 2023. 

As of September 30, 2023 and September 30, 2022, the Company was in compliance with all covenants under the 

Credit Facility. 

Share Repurchases 

Certain information about the Company's share repurchases is set forth under the heading "Share Repurchases" in 
Note  13,  Stockholders’  Equity,  of  the  Notes  to  Consolidated  Financial  Statements,  included  in  Part  II,  Item  8,  Financial 
Statements and Supplementary Data, of this Annual Report on Form 10-K. 

Recent Accounting Pronouncements 

For a description of new applicable accounting pronouncements, including those recently adopted, see Note 2, Basis 
of Presentation and Summary of Significant Accounting Policies, of the Notes to Consolidated Financial Statements, included 
in Item 8, Financial Statements and Supplementary Data, of this Annual Report on Form 10-K. 

50 

  
  
  
  
  
  
  
  
  
  
 
 
Critical Accounting Policies 

The preparation of our consolidated financial statements in conformity with GAAP requires us to make estimates 
and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures of contingent 
assets and liabilities. Actual amounts may differ from these estimates. We base our estimates on historical experience and on 
various other assumptions and factors that we believe to be reasonable under the circumstances. We evaluate our accounting 
policies  and  resulting  estimates  on  an  ongoing  basis  to  make  adjustments  we  consider  appropriate  under  the  facts  and 
circumstances. 

We have chosen accounting policies we believe are appropriate to report accurately and fairly our operating results 
and financial position, and we apply those accounting policies in a consistent manner. Refer to our consolidated financial 
statements  and  related  notes  for  a  summary  of  our  significant  accounting  policies.  We  believe  the  following  accounting 
policies are the most critical in the preparation of our consolidated financial statements because they involve the most difficult, 
subjective or complex judgments about the effect of matters that are inherently uncertain. 

Income Taxes 

We account for income taxes using the asset and liability method. This method requires recognition of deferred tax 
assets and liabilities for expected future tax consequences of temporary differences that currently exist between the tax basis 
and financial reporting basis of our assets and liabilities. Deferred tax assets and liabilities are measured using enacted tax 
rates in the respective jurisdictions in which we operate. We consider the need to establish valuation allowances to reduce 
deferred income tax assets to the amounts that we believe are more likely than not to be recovered. 

We recognize the effect of income tax positions only if those positions are more likely than not of being sustained 
by the relevant taxing authority. Recognized income tax positions are measured at the largest amount that is greater than 50% 
likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment 
occurs. 

Significant  accounting  judgment  is  required  in  determining  the  provision  for  income  taxes  and  related  accruals, 
deferred tax assets and liabilities. In the ordinary course of business, there are transactions and calculations where the ultimate 
tax outcome is uncertain. In addition, we are subject to periodic audits and examinations by the IRS and other state and local 
taxing authorities. Although we believe that our estimates are reasonable, actual results could differ from these estimates. 

To the extent we prevail in matters for which reserves have been established or are required to pay amounts in excess 
of  our  reserves,  our  effective  income  tax  rate  in  a  given  financial  statement  period  could  be  materially  affected.  An 
unfavorable tax settlement would require the use of our cash and would result in an increase in our effective income tax rate 
in the period of resolution. A favorable tax settlement would be recognized as a reduction in our effective income tax rate in 
the period of resolution. 

Goodwill and Intangible Assets 

We  assess  our  goodwill  and intangible  assets  primarily  consisting of  trademarks, favorable operating  leases  and 
covenants-not-to-compete at least annually. The Company’s annual impairment testing of goodwill is performed as of July 
1. In performing  the  Company’s  analysis of  goodwill,  the  Company  first  evaluates  qualitative  factors,  including  relevant 
events and circumstances, to determine whether it is more likely than not that the fair value of a reporting unit is less than its 
carrying amount. An impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value 
should be recognized; however, the loss recognized should not exceed the total amount of goodwill allocated to that reporting 
unit.  There  are  significant  judgments  and  estimates  within  the  processes;  it  is  therefore  possible  that  materially  different 
amounts  could  be  recorded  if  we  used  different  assumptions  or  if  the  underlying  circumstances  were  to  change.  As  of 
September 30, 2023, the Company has recorded no impairment charges related to goodwill. 

Impairment of Long-Lived Assets and Store Closing Costs 

We assess our long-lived assets, principally property and equipment and lease assets, for possible impairment at 
least  annually,  or  whenever  events  or  changes  in  circumstances  indicate  the  carrying  amount  of  an  asset  may  not  be 
recoverable. These events or changes primarily include a significant change in current period performance combined with a 
history of losses and a projection of continuing losses, or a decision to close or relocate a store. The Company assesses the 
recoverability of the assets at an individual store level, which we consider to be the lowest level in the organization for which 
independent identifiable cash flows are available. If the carrying value of such assets over their respective remaining lives is 
not recoverable through projected undiscounted future cash flows, impairment is recognized for any excess of the carrying 
value  over  the  estimated  fair  value  of  the  asset  group.  The  fair  value  of  the  asset  group  is  estimated  based  on  either:  (i) 
discounted future cash flows using a market participant’s discount rate; or (ii) an appropriate third-party market appraisal or 
other valuation technique. 

51 

  
  
  
  
  
  
  
  
  
  
  
Our  judgment  regarding  events  or  changes  in  circumstances  that  indicate  the  assets  carrying  value  may  not  be 
recoverable is based on several factors such as historical and forecasted operating results, significant industry trends and other 
economic  factors.  Further,  determining  whether  an  impairment  exists  requires  that  we  use  estimates  and  assumptions  in 
calculating the future undiscounted cash flows expected to be generated by the assets. These estimates and assumptions look 
several years into the future and include assumptions on future store revenue growth, potential impact of operational changes, 
competitive factors, inflation and the economy. Application of alternative assumptions could produce materially different 
results. 

If the Company commits to a plan to dispose of a long-lived asset before the end of its previously estimated useful 
life, estimated cash flows are revised accordingly, and the Company may be required to record an asset impairment write-
down. Additionally,  related  liabilities  arise,  such  as  severance,  contractual obligations  and other  accruals associated with 
store  closings  from  decisions  to  dispose  of  assets.  The  Company  estimates  these  liabilities  based  on  the  facts  and 
circumstances  in  existence  for  each  restructuring  decision.  The  amounts  the  Company  will  ultimately  realize  or  disburse 
could differ from the amounts assumed in arriving at the asset impairment and restructuring charge recorded. 

Leases 

We lease retail stores, a bulk food repackaging facility and distribution center, land and administrative offices under 
long-term operating leases or finance leases. Accounting for leased properties requires compliance with technical accounting 
rules and significant judgment by management. Application of these accounting rules and assumptions made by management 
will determine whether the lease is accounted for as an operating or finance lease. 

The Company recognizes a lease asset and corresponding lease liability for all leases with terms greater than 12 
months, with the recognition, measurement, and presentation of lease expenses dependent on whether the lease is classified 
as an operating or finance lease. Lease liabilities represent the present value of lease payments not yet paid. Lease assets 
represent the Company’s right to use an underlying asset and are based upon the lease liabilities adjusted for prepayments or 
accrued lease payments, initial direct costs, lease incentives and impairment of lease assets. 

Most leases include one or more options to renew, with renewal terms normally expressed in periods of five-year 
increments. The exercise of lease renewal options is at the Company’s sole discretion. The lease term includes the initial 
contractual term as well as any options to extend the lease when it is reasonably certain that the Company will exercise that 
option. 

As most of the Company’s lease agreements do not provide an implicit discount rate, the Company uses an estimated 
incremental borrowing rate, which is derived from third-party lenders, to determine the present value of lease payments. We 
use  other  observable  market  data  to  evaluate  the  appropriateness  of  the  rate  derived  from  the  lenders.  The  estimated 
incremental borrowing rate is based on the borrowing rate for a secured loan with a term similar to the expected term of the 
lease. 

Significant accounting judgment and assumptions are required in determining the accounting for leases, including: 

● 

fair market value of the leased asset, which is generally estimated based on project costs or comparable market
data. Fair market value is used as a factor in determining whether the lease is accounted for as an operating or
finance lease, and is used for recording the leased asset when we are determined to be the owner for accounting
purposes; 

●  minimum lease term that includes contractual lease periods and may also include the exercise of renewal options
if the exercise of the option is determined to be reasonably assured or where failure to exercise such options
would result in an economic penalty. The minimum lease term is used as a factor in determining whether the
lease  is  accounted  for  as  an  operating  lease  or  a  finance  lease  and  in  determining  the  period  over  which  to
depreciate the finance lease asset; and 

● 

incremental borrowing rate which is estimated based on treasury rates for debt with maturities comparable to
the minimum lease term and our credit spread and other premiums. The incremental borrowing rate is used as
a factor in determining the present value of the minimum lease payments which is then used in determining
whether the lease is accounted for as an operating lease or finance lease, as well as for allocating our rental
payments  on  operating  and  finance  leases  between  interest  expense  and  a  reduction  of  the  outstanding 
obligation. 

52 

  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
Item 7A.  Quantitative and Qualitative Disclosures about Market Risk. 

We are exposed to interest rate changes of our long-term debt. We do not use financial instruments for trading or 

other speculative purposes. 

Interest Rate Risk 

Our principal exposure to market risk relates to changes in interest rates with respect to our Credit Facility. As of 
September 30, 2023, no amounts were outstanding under our Revolving Facility and $7.7 million was outstanding under our 
Term Loan Facility. Our Credit Facility carries floating interest rates that are tied to the Eurodollar rate, and therefore, our 
statements  of  income  and  our  cash  flows  are  exposed  to  changes  in  interest  rates.  Based  upon  a  sensitivity  analysis  at 
September 30, 2023, a hypothetical 100 basis point change in interest rates would change our annual interest expense by $0.2 
million for the year ended September 30, 2023. 

53 

  
  
  
  
 
 
Item 8. Financial Statements and Supplementary Data. 

Natural Grocers by Vitamin Cottage, Inc. 

Index to Consolidated Financial Statements 

Reports of Independent Registered Public Accounting Firm  .................................................................................  
Consolidated Balance Sheets as of September 30, 2023 and 2022  .........................................................................  
Consolidated Statements of Income for the years ended September 30, 2023, 2022 and 2021  .............................  
Consolidated Statements of Cash Flows for the years ended September 30, 2023, 2022 and 2021 ........................  
Consolidated Statements of Changes in Stockholders’ Equity for the years ended September 30, 2023, 2022 

Page 
Number 
55 
58 
59 
60 

and 2021  .............................................................................................................................................................  
Notes to Consolidated Financial Statements  ..........................................................................................................  

61 
62 

54 

  
  
  
  
  
  
 
 
Report of Independent Registered Public Accounting Firm 

To the Stockholders and the Board of Directors 
Natural Grocers by Vitamin Cottage, Inc.: 

Opinion on the Consolidated Financial Statements 

We have audited the accompanying consolidated balance sheets of Natural Grocers by Vitamin Cottage, Inc. and subsidiaries 
(the Company) as of September 30, 2023 and 2022, the related consolidated statements of income, cash flows, and changes 
in  stockholders’  equity  for  each  of  the  years  in  the  three-year  period  ended  September 30, 2023,  and  the  related  notes 
(collectively, the consolidated financial statements). In our opinion, the consolidated financial statements present fairly, in 
all  material  respects,  the  financial  position  of  the  Company  as  of  September 30, 2023  and  2022,  and  the  results  of  its 
operations and its cash flows for each of the years in the three-year period ended September 30, 2023, in conformity with 
U.S. generally accepted accounting principles. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the Company’s internal control over financial reporting as of September 30, 2023, based on criteria established in 
Internal  Control  –  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway 
Commission, and our report dated December 7, 2023 expressed an unqualified opinion on the effectiveness of the Company’s 
internal control over financial reporting. 

Basis for Opinion 

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express 
an opinion on these consolidated financial statements based on our audits. We are a public accounting firm registered with 
the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities 
laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform 
the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, 
whether due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the 
consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such 
procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial 
statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by 
management,  as  well  as  evaluating  the  overall  presentation  of the  consolidated  financial  statements.  We  believe  that  our 
audits provide a reasonable basis for our opinion. 

Critical Audit Matter 

The critical audit matter communicated below is a matter arising from the current period audit of the consolidated financial 
statements that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts or 
disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, subjective, 
or complex judgments. The communication of a critical audit matter does not alter in any way our opinion on the consolidated 
financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate 
opinion on the critical audit matter or on the accounts or disclosures to which it relates. 

55 

  
  
  
  
  
  
  
  
  
  
  
  
 
 
Impairment of Long-Lived Assets 

As discussed in Notes 2 and 7 to the consolidated financial statements, the Company reviews its long-lived assets for possible 
impairment whenever events or changes in circumstances indicate the carrying amount of the assets may not be recoverable. 
The Company assesses the recoverability of the assets at an asset group level by determining whether the carrying value of 
such assets can be recovered through projected undiscounted future cash flows over the assets’ respective remaining lives. 
As of September 30, 2023, the Company’s long-lived assets included property and equipment, operating lease assets, and 
finance lease assets of $169.1 million, $287.9 million, and $45.1 million, respectively. 

We identified the assessment of the recoverability of long-lived assets associated with certain asset groups, including property 
and equipment, operating lease assets, and finance lease assets, as a critical audit matter. A high degree of auditor judgment 
was applied in evaluating certain inputs to the assessment. These inputs included forecasted sales and forecasted operating 
expenses as a percentage of forecasted sales attributable to individual asset groups, for which there was limited observable 
market information. 

The following are the primary procedures we performed to address this critical audit matter. We evaluated the design and 
tested the operating effectiveness of certain internal controls related to the Company’s process to assess the recoverability of 
long-lived assets, including controls related to development of the inputs of forecasted sales and forecasted operating expenses 
as a percentage of forecasted sales. We performed sensitivity analyses to assess the impact of changes in forecasted sales and 
forecasted operating expenses as a percentage of forecasted sales on the recoverability analysis. We evaluated management’s 
ability to effectively forecast sales and operating expenses as a percentage of sales for certain asset groups by comparing 
actual  results  to  management’s  historical  forecasts.  We  evaluated  the  reasonableness  of  forecasted  sales  and  forecasted 
operating expenses as a percentage of forecasted sales for certain asset groups by comparing these inputs to available industry 
reports, historical financial data, and budgets. 

/s/ KPMG LLP 

We have served as the Company’s auditor since 2010. 

Denver, Colorado 
December 7, 2023 

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Report of Independent Registered Public Accounting Firm 

To the Stockholders and the Board of Directors 
Natural Grocers by Vitamin Cottage, Inc.: 

Opinion on Internal Control Over Financial Reporting 

We have audited Natural Grocers by Vitamin Cottage, Inc. and subsidiaries' (the Company) internal control over financial 
reporting as of September 30, 2023, based on criteria established in Internal Control – Integrated Framework (2013) issued 
by the Committee of Sponsoring Organizations of the Treadway Commission. In our opinion, the Company maintained, in 
all material respects, effective internal control over financial reporting as of September 30, 2023, based on criteria established 
in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB),  the  consolidated  balance  sheets  of  the  Company  as  of  September 30, 2023  and  2022,  the  related  consolidated 
statements of income, cash flows, and changes in stockholders’ equity for each of the years in the three-year period ended 
September 30, 2023,  and  the  related  notes  (collectively,  the  consolidated  financial  statements),  and  our  report  dated 
December 7, 2023 expressed an unqualified opinion on those consolidated financial statements. 

Basis for Opinion 

The  Company’s  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting  and  for  its 
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Internal Control 
Over  Financial  Reporting.  Our  responsibility  is  to  express  an  opinion  on  the  Company’s  internal  control  over  financial 
reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent 
with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of 
the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform 
the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in 
all material respects. Our audit of internal control over financial reporting included obtaining an understanding of internal 
control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and 
operating  effectiveness  of  internal  control  based  on  the  assessed  risk.  Our  audit  also  included  performing  such  other 
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our 
opinion. 

Definition and Limitations of Internal Control Over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally 
accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures 
that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and 
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to 
permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures of the company are being made only in accordance with authorizations of management and directors of the 
company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

Denver, Colorado 
December 7, 2023 

/s/ KPMG LLP 

57 

  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 
Consolidated Balance Sheets 
(Dollars in thousands, except per share data) 

Current assets: 

Assets 

Cash and cash equivalents ...........................................................................................   $
Accounts receivable, net ..............................................................................................     
Merchandise inventory ................................................................................................     
Prepaid expenses and other current assets ...................................................................     
Total current assets ...................................................................................................     
Property and equipment, net ............................................................................................     
Other assets: 

Operating lease assets, net ...........................................................................................     
Finance lease assets, net...............................................................................................     
Deposits and other assets .............................................................................................     
Goodwill and other intangible assets, net ....................................................................     
Total other assets ......................................................................................................     
Total assets ...............................................................................................................   $

Current liabilities: 

Liabilities and Stockholders’ Equity 

Accounts payable .........................................................................................................   $
Accrued expenses ........................................................................................................     
Term loan facility, current portion ...............................................................................     
Operating lease obligations, current portion ................................................................     
Finance lease obligations, current portion ...................................................................     
Total current liabilities .............................................................................................     

Long-term liabilities: 

Term loan facility, net of current portion .....................................................................     
Operating lease obligations, net of current portion ......................................................     
Finance lease obligations, net of current portion .........................................................     
Deferred income tax liabilities, net ..............................................................................     
Total long-term liabilities .........................................................................................     
Total liabilities .........................................................................................................     
Commitments (Notes 11 and 18) 

Stockholders’ equity: 

Common stock, $0.001 par value. 50,000,000 shares authorized, 22,745,412 and 
22,690,188 shares issued at September 30, 2023 and 2022, and 22,738,915 and 
22,690,188 shares outstanding at September 30, 2023 and 2022, respectively ........     
Additional paid-in capital ............................................................................................     
Retained earnings .........................................................................................................     
Common stock in treasury at cost, 6,497 shares at September 30, 2023 .....................     
Total stockholders’ equity ........................................................................................     
Total liabilities and stockholders’ equity .................................................................   $

See accompanying notes to consolidated financial statements. 

September 30, 

2023 

2022 

18,342       
10,797       
119,260       
4,151       
152,550       
169,060       

287,941       
45,110       
395       
14,129       
347,575       
669,185       

80,675       
33,064       
1,750       
34,850       
3,690       
154,029       

5,938       
276,808       
47,142       
14,427       
344,315       
498,344       

23       
59,013       
111,871       
(66 )     
170,841       
669,185       

12,039   
10,496   
113,756   
4,369   
140,660   
157,179   

307,132   
43,554   
452   
14,131   
365,269   
663,108   

71,283   
26,737   
1,750   
34,735   
3,223   
137,728   

13,938   
295,064   
44,664   
15,902   
369,568   
507,296   

23   
58,072   
97,717   
—   
155,812   
663,108   

58 

  
  
  
  
  
  
    
  
    
  
      
  
  
      
        
  
      
        
  
    
  
      
  
  
      
        
  
      
        
  
      
        
  
      
        
  
  
  
  
 
 
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 
Consolidated Statements of Income 
(Dollars in thousands, except per share data) 

Net sales .............................................................................................   $ 
Cost of goods sold and occupancy costs ............................................     
Gross profit .................................................................................     
Store expenses ....................................................................................     
Administrative expenses .....................................................................     
Pre-opening expenses .........................................................................     
Operating income ........................................................................     
Interest expense, net ...........................................................................     
Income before income taxes ........................................................     
Provision for income taxes .................................................................     
Net income ..................................................................................   $ 

Net income per share of common stock: 

Basic ............................................................................................   $ 
Diluted .........................................................................................   $ 
Weighted average number of shares of common stock outstanding:        

Year ended September 30, 
2022 
1,089,625      
784,744      
304,881      
242,057      
31,562      
1,107      
30,155      
(2,371)     
27,784      
(6,419)     
21,365      

2023 
1,140,568      
813,637      
326,931      
257,282      
35,973      
2,007      
31,669      
(3,299)     
28,370      
(5,127)     
23,243      

2021 
1,055,516  
763,328  
292,188  
234,586  
28,355  
920  
28,327  
(2,271) 
26,056  
(5,475) 
20,581  

1.02      
1.02      

0.94      
0.94      

0.91  
0.91  

Basic ............................................................................................     
Diluted .........................................................................................     

22,725,088      
22,834,316      

22,666,773      
22,816,614      

22,591,816  
22,711,003  

See accompanying notes to consolidated financial statements. 

59 

  
  
  
  
  
  
    
    
  
  
      
        
        
  
      
        
        
  
        
        
  
  
  
  
  
 
 
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 
Consolidated Statements of Cash Flows 
(Dollars in thousands) 

Year ended September 30, 
2022 

2023 

2021 

23,243      

21,365      

20,581  

Operating activities: 

Net income ..........................................................................................    $ 
Adjustments to reconcile net income to net cash provided by 

operating activities: 
Depreciation and amortization .........................................................      
Impairment of long-lived assets and store closing costs ..................      
Loss on disposal of property and equipment ....................................      
Share-based compensation ...............................................................      
Deferred income tax (benefit) expense ............................................      
Non-cash interest expense ...............................................................      
Changes in operating assets and liabilities: 

Decrease (increase) in: 

Accounts receivable, net...........................................................      
Income tax receivable ...............................................................      
Merchandise inventory .............................................................      
Prepaid expenses and other assets ............................................      
Operating lease assets ...............................................................      

(Decrease) increase in: 

Operating lease liabilities .........................................................      
Accounts payable .....................................................................      
Accrued expenses .....................................................................      
Net cash provided by operating activities .............................      

Investing activities: 

Acquisition of property and equipment ...............................................      
Acquisition of other intangibles...........................................................      
Proceeds from sale of property and equipment ....................................      
Proceeds from property insurance settlements ....................................      
Net cash used in investing activities .....................................      

Financing activities: 

Borrowings under revolving facility ....................................................      
Repayments under revolving facility ...................................................      
Borrowings under term loan facility ....................................................      
Repayments under term loan facility ...................................................      
Finance lease obligation payments ......................................................      
Dividends to shareholders ...................................................................      
Repurchase of common stock ..............................................................      
Loan fees paid .....................................................................................      
Payments on withholding tax for restricted stock unit vesting ............      
Net cash used in financing activities ....................................      
Net increase (decrease) in cash and cash equivalents ...........      
Cash and cash equivalents, beginning of year .........................................      
Cash and cash equivalents, end of year ...................................................    $ 
Supplemental disclosures of cash flow information: 

Cash paid for interest ...........................................................................    $ 
Cash paid for interest on financing lease obligations, net of 

capitalized interest of $318, $313 and $194, respectively ...............      
Income taxes paid ................................................................................      

Supplemental disclosures of non-cash investing and financing 
activities: 

28,906      
1,268      
379      
1,360      
(1,475)     
19      

315      
378      
(5,504)     
(128)     
33,067      

(33,899)     
10,350      
6,327      
64,606      

(36,568)     
(1,525)     
107      
36      
(37,950)     

531,100      
(531,100)     
—      
(8,000)     
(2,779)     
(9,089)     
(181)     
—      
(304)     
(20,353)     
6,303      
12,039      
18,342      

27,906      
2,920      
78      
1,186      
609      
22      

(2,973)     
(631)     
(13,210)     
(1,025)     
31,895      

(29,044)     
447      
148      
39,693      

(28,038)     
(3,406)     
21      
280      
(31,143)     

129,000      
(129,000)     
—      
(8,000)     
(2,719)     
(9,067)     
—      
—      
(403)     
(20,189)     
(11,639)     
23,678      
12,039      

1,305      

627      

2,002      
5,048      

1,801      
7,012      

Acquisition of property and equipment not yet paid............................    $ 
Acquisition of other intangibles not yet paid .......................................      
Property acquired through operating lease obligations ........................      
Property acquired through finance lease obligations ...........................      

6,016      
3      
15,274      
5,724      

6,965      
12      
24,429      
9,625      

See accompanying notes to consolidated financial statements. 

60 

29,633  
1,155  
209  
877  
864  
24  

30  
3,004  
(371) 
(141) 
31,090  

(32,030) 
(2,639) 
1,594  
53,880  

(26,350) 
(1,937) 
89  
443  
(27,755) 

65,900  
(65,900) 
35,000  
(11,313) 
(2,823) 
(51,453) 
—  
(52) 
(340) 
(30,981) 
(4,856) 
28,534  
23,678  

370  

1,782  
6,747  

4,770  
319  
9,216  
3,025  

  
  
  
  
  
  
    
    
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
      
        
        
  
  
  
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 
Consolidated Statements of Changes in Stockholders’ Equity 
Years Ended September 30, 2023, 2022 and 2021 
(Dollars in thousands, except per share data) 

   Common stock –$0.001      
par value 

Shares 

outstanding      Amount     

22,546,765    $ 

     Additional     
paid-in 
capital 

Retained 
earnings      

Treasury 
stock 

Total 
stockholders’ 
equity 

Balances at September 30, 2020 ....     
Net income .................................     
Share-based compensation .........     
Issuance of common stock .........     
Cash dividends ...........................     
Balances at September 30, 2021 ....     
Net income .................................     
Share-based compensation .........     
Issuance of common stock .........     
Cash dividends ...........................     
Balances at September 30, 2022 ....     
Net income .................................     
Share-based compensation .........     
Issuance of common stock .........     
Repurchase of common stock ....     
Cash dividends ...........................     
Balances at September 30, 2023 ....     

22,620,417      

23    $ 
—       —      
—       —      
73,652       —      
—       —      
23      
—       —      
—       —      
69,771       —      
—       —      
23      
—       —      
—       —      
66,725       —      
(17,998)      —      
—       —      
23    $ 

22,738,915    $ 

22,690,188      

—      
537      
—      
—      
57,289      
—      
783      
—      
—      
58,072      
—      
941      
—      
—      
—      

56,752    $  116,291    $ 
20,581      
—      
—      
(51,453)     
85,419      
21,365      
—      
—      
(9,067)     
97,717      
23,243      
—      
—      
—      
(9,089)     
59,013    $  111,871    $ 

—    $ 
—      
—      
—      
—      
—      
—      
—      
—      
—      
—      
—      
115      
—      
(181)     
—      
(66)   $ 

173,066  
20,581  
537  
—  
(51,453) 
142,731  
21,365  
783  
—  
(9,067) 
155,812  
23,243  
1,056  
—  
(181) 
(9,089) 
170,841  

See accompanying notes to consolidated financial statements. 

61 

  
  
 
      
  
      
  
    
 
  
  
  
 
    
 
    
  
  
  
    
    
  
  
  
  
 
 
NATURAL GROCERS BY VITAMIN COTTAGE, INC. 
Notes to Consolidated Financial Statements 
September 30, 2023 and 2022 

1. Organization 

Nature of Business 

Natural Grocers by Vitamin Cottage, Inc. (Natural Grocers or the holding company) and its consolidated subsidiaries 
(collectively, the Company) operate retail stores that specialize in natural and organic groceries, dietary supplements and 
body care products. The Company operated 165 retail stores as of September 30, 2023, including 44 stores in Colorado, 23 
in Texas, 14 in Oregon, 12 in Arizona, eight each in Utah and Kansas, seven in Missouri, six each in Iowa, New Mexico and 
Oklahoma, five each in Idaho and Washington, four in Montana, three each in Arkansas, Nebraska, Nevada and North Dakota, 
two in Wyoming, and one each in Louisiana, Minnesota, and South Dakota. The Company also has a bulk food repackaging 
facility and distribution center in Golden, Colorado. The Company had 164 stores as of September 30, 2022. 

2. Basis of Presentation and Summary of Significant Accounting Policies 

Principles of Consolidation 

The  accompanying  consolidated  financial  statements  include  all  the  accounts  of  the  holding  company’s  wholly 
owned subsidiaries, Vitamin Cottage Natural Food Markets, Inc. (the operating company) and Vitamin Cottage Two Ltd. 
Liability Company (VC2). All significant intercompany balances and transactions have been eliminated in consolidation. 

Use of Estimates 

The  preparation  of  financial  statements  in  conformity  with  GAAP  requires  management  to  make  estimates  and 
assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the 
date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Management 
reviews its estimates on an ongoing basis, including those related to valuation of inventories, useful lives of long-lived assets 
for  depreciation  and  amortization,  impairment  of  finite-lived  intangible  assets,  long-lived  assets,  and  goodwill,  lease 
assumptions,  allowances  for  self-insurance  reserves,  deferred  tax  assets  and  liabilities,  and  litigation  based  on  currently 
available information. Changes in facts and circumstances may result in revised estimates and actual results could differ from 
those estimates. 

Segment Information 

The Company has one reporting segment: natural and organic retail stores. 

Other Comprehensive Income 

The Company has no other comprehensive income. 

Cash and Cash Equivalents 

Cash and cash equivalents include currency on hand, demand deposits with banks, money market funds, and credit 
and  debit  card  transactions  that  typically  settle  within  three  business  days.  The  Company  considers  all  highly  liquid 
investments with a remaining maturity of 90 days or less when acquired to be cash equivalents. 

Accounts Receivable 

Accounts  receivable  consists primarily of receivables from  vendors  for  certain  promotional programs,  magazine 
advertising and other miscellaneous receivables and are presented net of any allowances for doubtful accounts. Accounts 
receivable  also  includes  receivables  from  Landlords  for  tenant  improvement  allowances.  Vendor  receivable  balances  are 
generally presented on a gross basis separate from any related payable due. Allowance for doubtful accounts is calculated 
based on historical experience and application of the specific identification method. Allowance for doubtful accounts totaled 
$0.2 million and $0.1 million as of September 30, 2023 and 2022, respectively. 

62 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Concentration of Credit Risk 

Financial  instruments  that  potentially  subject  the  Company  to  a  concentration  of  credit  risk  consist  primarily  of 
investments in cash and cash equivalents. The Company’s cash and cash equivalent account balances, which are held in major 
financial institutions, exceeded the Federal Deposit Insurance Corporation’s federally insured limits by approximately $17.2 
million as of September 30, 2023. 

Vendor Concentration 

For each of the years ended September 30, 2023 and 2022, purchases from the Company’s largest vendor and its 
subsidiaries  represented  approximately  68%  of  all  product  purchases  made  during  such  periods.  However,  the  Company 
believes that, if necessary, alternate vendors could supply similar products in adequate quantities to avoid material disruptions 
to operations. 

Merchandise Inventory 

Merchandise inventory consists of goods held for sale. The cost of inventory includes certain costs associated with 
the preparation of inventory for sale, including inventory overhead costs. Merchandise inventory is carried at the lower of 
cost or net realizable value. Cost is determined using the weighted average cost method. 

Long-Lived Assets 

Depreciable  long-lived  assets  primarily  consist  of  leasehold  and  building  improvements,  which  are  stated  at 
historical cost less accumulated depreciation. Depreciation is provided using the straight-line method over the useful life of 
the relevant asset. For land improvements and leasehold and building improvements, depreciation is recorded over the shorter 
of the assets’ useful lives or the lease terms. Maintenance, repairs and renewals that neither add to the value of the property 
nor appreciably prolong its life are charged to expense as incurred. Gains and losses on disposition of property and equipment 
are included in store expenses in the year of disposition, and primarily relate to store relocations and closures. 

The Company capitalizes interest, if applicable, as part of the historical costs of buildings and leasehold and building 

improvements. 

Impairment of Finite-Lived Intangible and Long-Lived Assets 

We assess our long-lived assets, principally property and equipment, lease assets, and intangible assets subject to 
amortization, for possible impairment whenever events or changes in circumstances indicate the carrying amount of an asset 
may  not  be  recoverable.  These  events  or  changes  primarily  include  a  significant  change  in  current  period  performance 
combined with a history of losses and a projection of continuing losses, or a decision to close or relocate a store. If the carrying 
value of such assets over their respective remaining lives is not recoverable through projected undiscounted future cash flows, 
impairment is recognized for any excess of the carrying value over the estimated fair value of the asset group. The fair value 
of the asset group is estimated based on either: (i) discounted future cash flows using a market participant’s discount rate; or 
(ii) an appropriate third-party market appraisal or other valuation technique. 

The Company considers factors such as historic and forecasted operating results, trends and future prospects, current 
market  value,  significant  industry  trends  and  other  economic  and  regulatory  factors  in  performing  these  analyses.  As  of 
September  30,  2023  and  2022,  the  Company  had  property  and  equipment  assets  of  $169.1  million  and  $157.2  million, 
respectively, operating lease assets of $287.9 million and $307.1 million, respectively, finance lease assets of $45.1 million 
and  $43.6  million,  respectively,  and  intangible  assets  subject  to  amortization  of  $8.5  million.  The  Company  recorded 
impairment charges related to long-lived assets of $1.3 million, $2.9 million and $1.1 million in fiscal years 2023, 2022 and 
2021, respectively. 

Goodwill and Other Intangible Assets 

Intangible assets primarily consist of goodwill, internal-use software, and trademarks. Goodwill and the Company’s 
trademarks have indefinite lives and are not amortized; rather, they are tested for impairment at least annually on July 1. The 
Company capitalizes certain costs incurred with developing or obtaining internal-use software. Software costs that do not 
meet capitalization criteria are expensed as incurred. Intangible assets with definite lives are amortized over their estimated 
useful lives. The Company evaluates the reasonableness of the useful lives of these intangibles at least annually. 

63 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
The Company’s annual impairment testing of goodwill is performed as of July 1. In performing the Company’s 
analysis  of  goodwill,  the  Company  first  evaluates  qualitative  factors,  including  relevant  events  and  circumstances,  to 
determine  whether  it  is  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying  amount.  An 
impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value should be recognized; 
however, the loss recognized should not exceed the total amount of goodwill allocated to that reporting unit. As of September 
30, 2023, the Company has recorded no impairment charges related to goodwill. 

Deferred Financing Costs 

Certain costs incurred with borrowings or establishment of credit facilities are deferred. These costs are amortized 

over the life of the credit facility using the straight-line method. 

Leases  

The Company leases retail stores, a bulk food repackaging facility and distribution center, and administrative offices 
under  long-term  operating  or  finance  leases.  These  leases  include  scheduled  increases  in  minimum  rents  and  renewal 
provisions at the option of the Company. The lease term for accounting purposes commences with the date the Company 
takes possession of the space and ends on the later of the primary lease term or the expiration of any renewal periods that are 
deemed to be reasonably assured at the inception of the lease. The Company recognizes a lease asset and corresponding lease 
liability  for  all  leases  with  terms  greater  than  12  months,  with  the  recognition,  measurement,  and  presentation  of  lease 
expenses dependent on whether the lease is classified as an operating or finance lease. 

Operating Leases 

Operating lease liabilities represent the present value of lease payments not yet paid. Operating lease assets represent 
the Company’s right to use an underlying asset and are based upon the operating lease liabilities adjusted for prepayments or 
accrued  lease  payments,  initial  direct  costs,  lease  incentives  and  impairment  of  operating  lease  assets.  The  rent  payment 
pursuant to the lease agreement is recorded as a reduction of the operating lease liability and lease asset and as single lease 
expense over the remaining term of the applicable lease. 

Finance Leases 

Finance lease liabilities represent the present value of lease payments not yet paid. Finance lease assets represent 
the Company’s right to use an underlying asset and are based upon the lease liabilities adjusted for prepayments or accrued 
lease payments, initial direct costs, lease incentives and impairment of finance lease assets. The Company does not record 
single lease expense for the rental payments under finance leases, but rather payments under the finance lease obligations are 
recognized as a reduction of the finance lease obligation and as interest expense over the remaining term of the lease. The 
lease asset is depreciated on a straight-line basis over the remaining term of the applicable lease. 

Self-Insurance 

The  Company  is  self-insured  for  certain  losses  relating  to  employee  medical  and  dental  benefits  and  workers 
compensation. Stop-loss coverage has been purchased to limit exposure to any significant level of claims. Self-insured losses 
are accrued based upon the Company’s estimates of the aggregate claims incurred but not reported using historical experience. 
The  estimated  accruals  for  these  liabilities  could  be  significantly  affected  if  future  occurrences  and  claims  differ  from 
historical trends. 

Revenue Recognition 

Revenue  is  recognized  at  the  point  of  sale,  net  of  in-house  coupons,  discounts  and  returns.  Sales  taxes  are  not 
included in sales. The Company charges sales tax on all taxable customer purchases and remits these taxes monthly to the 
appropriate taxing jurisdiction. The Company records a contract liability within accrued expenses when it sells the Company’s 
gift cards and records a sale when a customer redeems the gift card. 

Cost of Goods Sold and Occupancy Costs 

Cost of goods sold and occupancy costs includes the cost of inventory sold during the period net of discounts and 
allowances, as well as, distribution, shipping and handling costs, store occupancy costs and costs of the bulk food repackaging 
facility and distribution center. The amount shown is net of various rebates from third-party vendors in the form of quantity 
discounts and payments. Vendor consideration associated with product discounts is recorded as a reduction in the cost of the 
product. Store occupancy costs include rent, common area maintenance and real estate taxes. Store occupancy costs do not 
include any rent amounts for the store leases classified as finance leases. 

64 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
Store Expenses 

Store expenses consist of store-level expenses such as salaries, benefits and share-based compensation, supplies, 
utilities, depreciation, gain or loss on disposal of assets, long-lived asset impairment charges, store closing costs and other 
related expenses associated with operations support. Store expenses also include purchasing support services and advertising 
and marketing costs. 

Administrative Expenses 

Administrative expenses consist of salaries, benefits and share-based compensation, occupancy costs, depreciation, 
office  supplies,  hardware  and  software  expenses,  professional  services  expenses  and  other  general  and  administrative 
expenses. 

Pre-Opening Expenses 

Costs associated with the opening of new stores or relocating/remodeling existing stores are expensed as incurred. 

Advertising and Marketing 

Advertising  and  marketing  costs  are  expensed  as  incurred  and  are  included  in  store  expenses  and  pre-opening 
expenses in the consolidated statements of income. Total advertising and marketing expenses for the years ended September 
30, 2023, 2022 and 2021 were $6.9 million, $6.2 million and $6.3 million, respectively, net of vendor reimbursements of 
$7.1 million, $6.3 million and $5.4 million for the years ended September 30, 2023, 2022 and 2021, respectively. 

Share-Based Compensation 

The Company adopted the 2012 Omnibus Incentive Plan in connection with its initial public offering on July 25, 
2012. Restricted stock units are granted at the market price of the Company’s common stock on the date of grant and expensed 
over the applicable vesting period. 

The excess tax benefits for recognized compensation costs are reported as a credit to income tax expense and as 

operating cash outflows when such excess tax benefits are realized by a reduction to current taxes payable. 

Income Taxes 

The Company accounts for income taxes using the asset and liability method. This method requires recognition of 
deferred tax assets and liabilities for expected future tax consequences of temporary differences that currently exist between 
the  tax  basis  and  financial  reporting  basis  of  the  Company’s  assets  and  liabilities.  Deferred  tax  assets  and  liabilities  are 
measured using enacted tax rates in the respective jurisdictions in which the Company operates. 

The  Company  considers  the  need  to  establish  valuation  allowances  to  reduce  deferred  income  tax  assets  to  the 

amounts the Company believes are more likely than not to be recovered. 

The Company recognizes the effect of income tax positions only if those positions are more likely than not of being 
sustained.  Recognized  income  tax  positions  are  measured  at  the  largest  amount  that  is  greater  than  50%  likely  of  being 
realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. Although 
the  Company  believes  that  its  estimates  are  reasonable,  actual  results  could  differ  from  these  estimates.  In  addition,  the 
Company is subject to periodic audits and examinations by the Internal Revenue Service (IRS) and other state and local taxing 
authorities. 

Any  interest  or  penalties  incurred  related  to  income  taxes  are  expensed  as  incurred  and  treated  as  permanent 

differences for tax purposes. 

65 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
Recently Adopted Accounting Pronouncements 

In March 2020, the FASB issued ASU 2020-04, “Reference Rate Reform,” Topic 848, “Facilitation of the Effects 
of Reference Rate Reform on Financial Reporting” (ASU 2020-04), which was subsequently amended by a standard update 
in December 2022. The new guidance provides optional expedients and exceptions for applying GAAP to contracts, hedging 
relationships and other transactions affected by reference rate reform if certain criteria are met. The guidance applies only to 
contracts, hedging relationships and other transactions that reference the London Interbank Offered Rate (LIBOR) or another 
reference  rate  expected  to  be  discontinued  because  of  reference  rate  reform.  As  amended,  the  guidance  only  applies  to 
modifications  made  prior  to  December  31,  2024.  On  December  15,  2022,  the  Company  amended  the  Credit  Facility  (as 
defined in Note 10 below) to, among other things, replace the LIBOR-based interest rate benchmark provisions with interest 
rate benchmark provisions based on the Secured Overnight Financing Rate (SOFR). The Company elected to apply ASU 
2020-04’s amendments for contract modifications during the first quarter of the fiscal year ending September 30, 2023. The 
adoption of this ASU did not have a material impact on the Company’s consolidated financial statements for the year ended 
September 30, 2023. 

In December 2019, the FASB issued ASU 2019-12, “Income Taxes,” Topic 740, “Simplifying the Accounting for 
Income Taxes” (ASU 2019-12). The new guidance simplified the accounting for income taxes by removing certain exceptions 
to  the  general  principles  and  also  simplified  areas  such  as  franchise  taxes,  step-up  in  tax  basis  goodwill,  separate  entity 
financial statements, and interim recognition of enactment of tax laws or rate changes. The provisions of ASU 2019-12 were 
effective for the Company’s first quarter of the fiscal year ended September 30, 2022. The adoption of this ASU did not have 
an impact on the Company’s consolidated financial statements for the year ended September 30, 2022. 

Recent Accounting Pronouncements 

In June 2016, the FASB issued ASU 2016-13, “Financial Instruments - Credit Losses,” Topic 326, “Measurement 
of Credit Losses on Financial Instruments” (ASU 2016-13), subsequently amended by various standard updates. ASU 2016-
13 replaces the incurred loss impairment methodology in current GAAP with a methodology that reflects expected credit 
losses and requires consideration of a broader range of reasonable and supportable information when determining credit loss 
estimates.  ASU  2016-13  also  requires  financial  assets  to  be  measured  net  of  expected  credit  losses  at  the  time  of  initial 
recognition.  ASU  2019-10,  issued  in  November  2019,  delayed  the  effective  date  of  ASU  2016-13  for  smaller  reporting 
companies such as the Company. The provisions of ASU 2016-13 will be effective for the Company’s first quarter of the 
fiscal year ending September 30, 2024. The Company is evaluating the impact that the adoption of these provisions will have 
on  its  consolidated  financial  statements  but  does  not  anticipate  that  these  provisions  will  have  material  impacts  on  its 
consolidated financial statements. 

No other new accounting pronouncements issued or effective during fiscal year 2023 had, or are expected to have, 

a material impact on the Company’s consolidated financial statements. 

3. Revenue Recognition 

The nature of the goods the Company transfers to customers at the point of sale consists of merchandise purchased 
for resale. In these transactions, the Company acts as a principal and recognizes revenue (net sales) from the sale of goods 
when control of the promised goods is transferred to the customer. Control refers to the ability of the customer to direct the 
use of, and obtain substantially all the remaining benefits from, the transferred goods. 

The Company’s performance obligations are satisfied upon the transfer of goods to the customer (at the point of 
sale), and payment from the customer is also due at that time. Transaction prices are considered fixed. Discounts provided to 
customers at the point of sale are recognized as a reduction in revenue as the goods are sold. Revenue excludes sales and 
usage-based taxes collected. 

Proceeds from the sale of the Company’s gift cards are recorded as a liability at the time of sale and recognized as 

revenue when the gift cards are redeemed by the customer and the performance obligation is satisfied by the Company. 

As of September 30, 2023 and 2022, the balance of contract liabilities related to unredeemed gift cards was $1.5 
million and $1.3 million, respectively. Revenue for the fiscal year ended September 30, 2023 includes $0.6 million that was 
included in the contract liability balance of unredeemed gift cards at September 30, 2022. 

Rewards program points are accrued as deferred revenue at the retail value per point, net of estimated breakage 
based on historical redemption rates experienced within the rewards program. Rewards points are forfeited at the end of each 
calendar year. 

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The following table disaggregates the Company’s revenue by product category for the fiscal years ended September 

30, 2023, 2022 and 2021, dollars in thousands and as a percentage of net sales: 

Grocery .......................    $ 
Dietary supplements ...      
Body care, pet care 

2023 
796,241       
235,714       

Year ended September 30, 
2022 
759,328       
227,220       

70       
21       

70 %     
21   

2021 

731,894       
220,000       

and other ..................      

108,613       
  $  1,140,568       

9   

103,077       
100 %      1,089,625       

9       

103,622       
100        1,055,516       

69   
21   

10   
100   

4. Earnings Per Share 

Basic earnings per share (EPS) is computed by dividing net income by the weighted average number of shares of 
common  stock  outstanding  during  the  period.  Diluted  EPS  is  computed  using  the  treasury  stock  method  and  reflects  the 
potential dilution that could occur if the Company’s granted but unvested restricted stock units were to vest, resulting in the 
issuance of common stock that would then share in the earnings of the Company. 

The following table presents the Company’s basic and diluted EPS for the years ended September 30, 2023, 2022 

and 2021, dollars in thousands, except per share data: 

Net income .........................................................................    $ 
Weighted average number of shares of common stock 

outstanding .....................................................................      
Effect of dilutive securities ................................................      
Weighted average number of shares of common stock 

2023 

Year ended September 30, 
2022 

2021 

23,243       

21,365       

20,581   

22,725,088       
109,228       

22,666,773       
149,841       

22,591,816   
119,187   

outstanding including the effect of dilutive securities ....      

22,834,316       

22,816,614       

22,711,003   

Basic earnings per share .....................................................    $ 
Diluted earnings per share .................................................    $ 

1.02       
1.02       

0.94       
0.94       

0.91   
0.91   

There were 62,752, 43,542 and 166,362 non-vested restricted stock units for the years ended September 30, 2023, 

2022 and 2021, respectively, excluded from the calculation as they are antidilutive. 

As of September 30, 2023, the Company had 50,000,000 shares of common stock authorized, of which 22,745,412 
shares were issued and 22,738,915 shares were outstanding, as well as 6,497 shares of treasury common stock that was not 
outstanding, and 10,000,000 shares of preferred common stock authorized, of which none was issued and outstanding. 

5. Fair Value Measurements 

The Company records its financial assets and liabilities at fair value in accordance with the framework for measuring 
fair value. The framework establishes a fair value hierarchy that distinguishes between assumptions based on market data 
(observable inputs) and market participant’s assumptions (unobservable inputs). Non-financial assets, such as goodwill and 
long-lived  assets,  are  accounted  for  at  fair  value  on  a  non-recurring  basis.  These  items  are  tested  for  impairment  on  the 
occurrence of a triggering event or, in the case of goodwill and intangibles with indefinite lives, at least on an annual basis. 

During fiscal year 2023, long-lived assets, including lease assets, with an aggregate carrying value of $5.9 million 
were written down to their fair value of $4.6 million, resulting in asset impairment charges of $1.3 million. During fiscal year 
2022, long-lived assets with an aggregate carrying value of $7.4 million were written down to their fair value of $4.5 million, 
resulting in asset impairment charges of $2.9 million. During fiscal year 2021, long-lived assets with an aggregate carrying 
value of $3.3 million were written down to their fair value of $2.1 million, resulting in asset impairment charges of $1.1 
million. The carrying amounts of the Company’s financial assets and liabilities, including cash and cash equivalents, accounts 
receivable, accounts payable and other accrued expenses, approximate fair value because of the short maturity of those assets 
and liabilities. 

67 

  
  
  
  
  
  
  
  
    
  
    
    
  
  
  
  
  
  
  
  
  
  
  
    
    
  
  
       
        
        
  
  
  
  
  
  
  
6. Property and Equipment 

The Company had the following property and equipment balances as of September 30, 2023 and 2022, dollars in 

thousands: 

Construction in process ..........................................................    
Land .......................................................................................    
Buildings ................................................................................    
Land improvements ...............................................................    
Leasehold and building improvements ..................................    
Fixtures and equipment ..........................................................    
Computer hardware and software ..........................................    

   Useful lives 
(in years) 
n/a  
n/a  
16 – 40 
1 – 24 
1 – 25 
5 – 7 
3 – 5 

    $ 

Less accumulated depreciation and amortization ...................    
Property and equipment, net ...............................................    

    $ 

As of September 30, 

2023 

2022 

15,221       
6,746       
46,412       
2,112       
173,407       
157,710       
27,080       
428,688       
(259,628 )     
169,060       

8,651   
6,746   
43,010   
1,822   
163,721   
151,242   
25,545   
400,737   
(243,558 ) 
157,179   

Total costs capitalized for qualifying construction projects of leasehold and building improvements included $0.5 
million for each of the years ended September 30, 2023 and 2021 and $0.4 million for the year ended September 30, 2022, 
related  to  internal  staff  compensation.  Depreciation  expense  related  to  capitalized  internal  staff  compensation  was  $0.7 
million for the year ended September 30, 2023 and $0.6 million for each of the years ended September 30, 2022 and 2021. 
Capitalized interest costs were $0.3 million for each of the years ended September 30, 2023 and 2022 and $0.2 million for 
the year ended September 30, 2021. 

Depreciation and amortization expense for the years ended September 30, 2023, 2022 and 2021 is summarized as 

follows, dollars in thousands: 

2023 

Year ended September 30, 
2022 

2021 

Depreciation and amortization expense included in cost  

of goods sold and occupancy costs .................................    $ 

1,083       

1,029       

873   

Depreciation and amortization expense included in store 

expenses .........................................................................      

25,770       

25,257       

27,476   

Depreciation and amortization expense included in 

administrative expenses ..................................................      

1,607       

1,410       

Depreciation and amortization expense included in pre-

opening expenses (1) ........................................................      
Total depreciation and amortization expenses ................    $ 

446       
28,906       

210       
27,906       

1,218   

66   
29,633   

1  Pre-opening  depreciation  and  amortization  expenses  for  fiscal  year  2021  have  been  reclassified  from  store 

expenses to be consistent with the presentation for fiscal years 2023 and 2022. 

7. Impairment of Long-Lived Assets  

Long-lived assets, such as property and equipment, lease assets, and intangible assets subject to amortization, are 
reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may 
not be recoverable. The Company assesses the recoverability of the assets at an individual store level, which we consider to 
be the lowest level in the organization for which independent identifiable cash flows are available. If the carrying value of 
such  assets  over  their  respective  remaining  lives  is  not  recoverable  through  projected  undiscounted  future  cash  flows, 
impairment is recognized. The amount of impairment is measured based on projected discounted future cash flows using a 
market participant’s discount rate. The Company considers factors such as historic and forecasted operating results, trends 
and  future  prospects,  current  market  value,  significant  industry  trends,  and  other  economic  and  regulatory  factors  in 
performing these analyses. 

As of September 30, 2023 and 2022, the Company had property and equipment assets of $169.1 million and $157.2 
million, respectively, and lease assets of $333.1 million and $350.7 million, respectively. In fiscal years 2023, 2022 and 2021, 
the Company concluded, as a result of its review of potential long-lived asset impairments, that certain long-lived assets were 
impaired. The Company recorded impairments of $1.3 million, $2.9 million and $1.1 million for the years ended September 
30, 2023, 2022 and 2021, respectively. Such charges are reflected within store expenses on the consolidated statements of 
income. 

68 

  
  
  
    
  
  
  
    
    
  
      
      
      
      
      
      
  
  
        
      
        
      
        
  
  
  
  
  
  
  
  
    
    
  
  
  
  
  
  
8. Goodwill and Other Intangible Assets 

Goodwill and other intangible assets as of September 30, 2023 and 2022, are summarized as follows, dollars in 

thousands: 

   Useful lives 
(in years) 

As of September 30, 

2023 

2022 

Amortizable intangible assets: 

Other intangibles .....................................................................    
Less accumulated amortization ...............................................    
Amortizable intangible assets, net .......................................    
Other intangibles in process .......................................................    
Trademarks .................................................................................    
Deferred financing costs, net ......................................................    
Total other intangibles, net ..................................................    
Goodwill .....................................................................................    
Total goodwill and other intangibles, net ............................    

0.5 - 7 

    $ 

Indefinite  
3  - 5 

Indefinite  

    $ 

13,207      
(5,326)     
7,881      
643      
389      
18      
8,931      
5,198      
14,129      

11,965  
(3,827) 
8,138  
369  
389  
37  
8,933  
5,198  
14,131  

Amortization expense was $1.5 million, $0.7 million and $0.8 million for the years ended September 30, 2023, 2022 

and 2021, respectively. 

Future aggregate amortization expense associated with intangibles assets for the fiscal years subsequent to 2023 is 

estimated to be approximately as follows, dollars in thousands: 

Fiscal year  
2024 .......................................................................................................................................................   $ 
2025 .......................................................................................................................................................     
2026 .......................................................................................................................................................     
2027 .......................................................................................................................................................     
2028 .......................................................................................................................................................     
Thereafter ..............................................................................................................................................     
Total amortization expense ...................................................................................................................   $ 

Amortization 
expense 

1,684  
1,659  
1,550  
1,314  
1,194  
1,141  
8,542  

Capitalized costs for internal-use software development were $1.1 million, $3.1 million and $2.0 million for the 
years ended September 30, 2023, 2022 and 2021, respectively, primarily due to capitalization of expenses related to external 
consultants. 

9. Accrued Expenses 

The  composition  of  accrued  expenses  as  of  September  30,  2023  and  2022  is  summarized  as  follows,  dollars  in 

thousands: 

Payroll and employee-related expenses ...........................................................    $ 
Accrued property, sales and use tax payable ....................................................      
Accrued marketing expenses ...........................................................................      
Deferred revenue ..............................................................................................      
Other ................................................................................................................      
Total accrued expenses .................................................................................    $ 

17,719       
9,844       
466       
1,866       
3,169       
33,064       

14,527   
8,450   
153   
1,757   
1,850   
26,737   

As of September 30, 

2023 

2022 

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10. Debt 

Credit Facility 

The Company is party to a Credit Facility, entered into on January 28, 2016 and subsequently amended, consisting 
of a $75.0 million revolving loan facility (the Revolving Facility), which was increased on November 16, 2023 from $50.0 
million to $75.0 million, and a $35.0 million term loan facility (the Term Loan Facility, and together with the Revolving 
Facility, the Credit Facility). The operating company is the borrower under the Credit Facility and its obligations under the 
Credit Facility are guaranteed by the holding company and VC2. The Credit Facility is secured by a lien on substantially all 
of  the  Company’s  assets.  The  revolving  commitment  amount  under  the  Revolving  Facility  is  $75.0  million,  subject  to 
reduction as described below, including a $5.0 million sublimit for standby letters of credit. The Company has the right to 
borrow, prepay and re-borrow amounts under the Revolving Facility at any time prior to the maturity date without premium 
or penalty. The Term Loan Facility matures on November 13, 2024 and the Revolving Facility matures on November 16, 
2028.  Base  rate  loans  under  the  Credit  Facility  bear  interest  at  a  fluctuating  base  rate,  as  determined  by  the  lenders’ 
administrative agent based on the most recent compliance certificate of the operating company and stated at the highest of (i) 
the federal funds rate plus 0.50%, (ii) the prime rate, and (iii) Term SOFR plus 1.00%, less the lender spread based upon the 
Company’s consolidated leverage ratio. Term SOFR borrowings under the Credit Facility bear interest based on Term SOFR 
for the interest period plus the lender spread based upon the Company’s consolidated leverage ratio. The unused commitment 
fee  is  based  upon  the  Company’s  consolidated  leverage  ratio.  The  Company  is  required  to  repay  principal  amounts 
outstanding under the Term Loan Facility in equal installments of approximately $0.4 million on the last day of each fiscal 
quarter, beginning on March 31, 2021 and ending on September 30, 2024, with the remaining principal amount payable on 
the maturity date. Amounts repaid on the Term Loan Facility may not be reborrowed. 

The  Credit Facility  requires compliance with  certain  customary  operational  and financial  covenants,  including  a 
consolidated leverage ratio. The Credit Facility also contains certain other customary limitations on the Company’s ability to 
incur additional debt, guarantee other obligations, grant liens on assets and make investments or acquisitions, among other 
limitations.  Additionally,  the  Credit  Facility  prohibits  the  payment  of  cash  dividends  to  the  holding  company  from  the 
operating company without the administrative agent’s consent, provided that so long as no default or event of default exists 
or would arise as a result thereof, the operating company may pay cash dividends to the holding company in an amount 
sufficient to allow the holding company to: (i) pay various audit, accounting, tax, securities, indemnification, reimbursement, 
insurance and other reasonable expenses incurred in the ordinary course of business and (ii) repurchase shares of common 
stock and pay dividends on the Company’s common stock in an aggregate amount not to exceed $15.0 million during any 
fiscal year. 

On  November  16,  2023,  the  Company  amended  the  Credit  Facility  to  (i)  increase  its  aggregate  revolving 
commitments from $50.0 million to $75.0 million; (ii) extend the maturity date of the Revolving Facility to November 16, 
2028; (iii) permit payment of a one-time cash dividend of up to $25.0 million no later than December 31, 2023; and (iv) 
increase the Company’s restricted payment capacity by $2.5 million, allowing the Company to repurchase shares of common 
stock and pay dividends on its common stock in an aggregate amount not to exceed $15.0 million during any fiscal year. The 
aggregate revolving commitment amount will be automatically and permanently reduced by $2,500,000 annually until the 
Revolving  Facility  matures  in  November  2028,  unless  the  Company  has  previously  exercised  its  option  to  reduce  the 
aggregate revolving commitments to a lower amount. 

The Company had no amounts outstanding under the Revolving Facility as of September 30, 2023 and 2022. The 
Company had undrawn, issued and outstanding letters of credit of $1.5 million and $1.1 million as of September 30, 2023 
and 2022, respectively, which were reserved against the amount available for borrowing under the terms of the Revolving 
Facility.  The  Company  had  $48.5  million  and  $48.9  million  available  for  borrowing  under  the  Revolving  Facility  as  of 
September 30, 2023 and 2022, respectively. The Company had $7.7 million outstanding under its fully drawn Term Loan 
Facility as of September 30, 2023. 

As of September 30, 2023 and 2022, the Company was in compliance with all covenants under the Credit Facility. 

Lease Obligations 

The  Company  had  24  and  21  leases  that  were  classified  as  finance  leases  as  of  September  30,  2023  and  2022, 
respectively. No rent expense is recorded for these finance leases; rather, rental payments under such leases are recognized 
as a reduction of the lease obligation and as interest expense. The interest rate on finance lease obligations is determined at 
the commencement of the lease. 

Interest 

The Company incurred gross interest expense of $3.6 million, $2.7 million and $2.5 million for the years ended 
September 30, 2023, 2022 and 2021, respectively. Interest expense relates primarily to interest on finance lease obligations 
and the Credit Facility. The Company capitalized interest of $0.3 million for each of the years ended September 30, 2023 and 
2022 and $0.2 million for the year ended September 30, 2021. 

70 

  
  
  
  
  
  
  
  
 
  
11. Lease Commitments 

The Company leases most of its stores, a bulk food repackaging facility and distribution center and its administrative 
offices. The Company determines if an arrangement is a lease or contains a lease at inception. Lease terms generally range 
from 10 to 25 years, with scheduled increases in minimum rent payments. 

Operating and finance lease liabilities represent the present value of lease payments not yet paid. Operating and 
finance lease assets represent the Company’s right to use an underlying asset and are based upon the operating and finance 
lease liabilities adjusted for prepayments or accrued lease payments, initial direct costs, lease incentives and impairment of 
operating and finance lease assets. 

Most leases include one or more options to renew, with renewal terms normally expressed in periods of five-to-ten 
year increments. The exercise of lease renewal options is at the Company’s sole discretion. The lease term includes the initial 
contractual term as well as any options to extend the lease when it is reasonably certain that the Company will exercise that 
option. 

Variable payments related to pass-through costs for maintenance, taxes and insurance or adjustments based on an 
index such as Consumer Price Index are not included in the measurement of the lease liability or asset and are expensed as 
incurred. 

As most of the Company’s lease agreements do not provide an implicit discount rate, the Company uses an estimated 
incremental borrowing rate, which is derived from third-party lenders, to determine the present value of lease payments. The 
Company uses other observable market data to evaluate the appropriateness of the rate derived from the lenders. The estimated 
incremental borrowing rate is based on the borrowing rate for a secured loan with a term similar to the expected term of the 
lease. 

Leases are recorded at the commencement date (the date the underlying asset becomes available for use) for the 
present value of lease payments, less tenant improvement allowances received or receivable. Leases with a term of 12 months 
or less (short-term leases) are not presented on the balance sheet. The Company has elected to account for the lease and non-
lease components as a single lease component for all current classes of leases. 

The  Company’s  lease  agreements  do  not  contain  any  material  residual  value  guarantees  or  material  restrictive 

covenants.   

The Company subleases certain real estate or portions thereof to third parties. Such subleases have all been classified 
as operating leases. Remaining lease terms extend through fiscal year 2030. Although some sublease arrangements provide 
renewal options, the exercise of sublease renewal options is at the sole discretion of the subtenant. The Company recognizes 
sublease income on a straight-line basis. 

The Company has four operating leases with Chalet Properties, LLC (Chalet), one operating lease with the Isely 
Family Land Trust LLC (Land Trust) and one operating lease with FTVC, LLC (FTVC), each of which is a related party (see 
Note 14). The leases began at various times with the earliest commencing in November 1999, continue for various terms 
through May 2042 and include various options to renew. The terms and rental rates of these leases have been approved by 
our audit committee in accordance with our related party transaction policy. As of September 30, 2023, these leases accounted 
for $8.4 million of operating lease assets and $8.5 million of operating lease liabilities, of which $0.9 million was current, 
and are included in the disclosures below. Lease expense is recognized on a straight-line basis and was $1.2 million for the 
year ended September 30, 2023 and $1.3 million for each of the years ended September 30, 2022 and 2021. 

71 

  
  
  
  
  
  
  
  
  
   
 
 
The components of total lease cost for the years ended September 30, 2023, 2022 and 2021 were as follows, dollars 

in thousands: 

Lease cost 

Operating lease cost: 

Finance lease cost: 

Classification 

  Year ended September 30,     

2023 

    2022 

    2021 

Cost of goods sold and occupancy costs ................   $  43,913     42,979      42,652  
319  
Store expenses .......................................................     
305  
Administrative expenses ........................................     
233  
Pre-opening expenses ............................................     

319    
327    
269    

337     
309     
275     

Depreciation of lease assets ..........   Store expenses .......................................................     
Pre-opening expenses (1) ........................................     
Interest on lease liabilities .............   Interest expense, net ...............................................     
Pre-opening expenses (1) ........................................     
Short-term lease cost ........................   Store expenses .......................................................     
Variable lease cost ............................   Cost of goods sold and occupancy costs (2) ............     
Sublease income ...............................   Store expenses .......................................................     

3,618  
68  
1,931  
22  
326  
5,611  
(313) 
Total lease cost .................................................................................................................   $  60,516     58,505      54,772  

3,832     
210     
1,896     
218     
2,900     
5,851     
(302 )  

3,746    
446    
1,837    
482    
3,071    
6,429    
(323)   

1 Pre-opening expenses for fiscal year 2021 have been reclassified from store expenses and interest expense, net to 
be consistent with the presentation for fiscal years 2023 and 2022. 

2  Immaterial  balances  related  to  corporate  headquarters  and  distribution  center  are  included  in  administrative 
expenses and store expenses, respectively. 

Additional information related to the Company’s leases for the years ended September 30, 2023, 2022 and 2021 was 

as follows, dollars in thousands: 

Cash paid for amounts included in the measurement of 

lease liabilities: 
Operating cash flows from operating leases .................    $ 
Operating cash flows from finance leases ....................      
Financing cash flows from finance leases ....................      

Lease assets obtained in exchange for new lease 

liabilities: 
Operating leases ............................................................      
Finance leases ...............................................................      

2023 

Year ended September 30, 
2022 

2021 

45,661      
2,320      
2,779      

41,050      
2,114      
2,719      

15,274      
5,724      

24,429      
9,625      

44,473  
1,976  
2,823  

9,216  
3,025  

Additional information related to the Company’s leases as of September 30, 2023 and 2022 was as follows: 

Weighted-average remaining lease term (in years): 

Operating leases ............................................................................................     
Finance leases ...............................................................................................     

Weighted-average discount rate: 

Operating leases ............................................................................................     
Finance leases ...............................................................................................     

September 30, 

2023 

2022 

10.3   
14.2   

3.8 %     
4.9 %     

10.7  
14.2  

3.7  
4.8  

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During  the  year  ended  September  30,  2023,  the  Company  paid  $0.2  million  in  lease  termination  costs  to  early 
terminate the lease associated with a store that closed in fiscal year 2022. As a result of this lease termination, the Company 
wrote off $0.1 million in operating lease assets and $0.2 million in operating lease liabilities and recorded a $0.1 loss in store 
expenses. In addition, during the year ended September 30, 2022, the Company purchased one store’s building and land that 
had previously been leased. This resulted in a $1.5 million reduction in finance lease liability and the reclassification of $1.4 
million of corresponding finance lease assets to property and equipment. 

Future lease payments under non-cancellable leases as of September 30, 2023 were as follows, dollars in thousands: 

Fiscal year  
2024 ............................................................................    $ 
2025 ............................................................................      
2026 ............................................................................      
2027 ............................................................................      
2028 ............................................................................      
Thereafter ...................................................................      
Total future undiscounted lease payments ..............      
Less imputed interest ..................................................      
Total reported lease liability ...................................      
Less current portion ....................................................      
Noncurrent lease liability ........................................    $ 

Operating 
leases 

Finance 
leases 

Total 

45,966      
44,628      
41,777      
39,983      
37,151      
170,998      
380,503      
(68,845)     
311,658      
(34,850)     
276,808      

5,961      
6,051      
6,093      
6,138      
5,053      
40,841      
70,137      
(19,305)     
50,832      
(3,690)     
47,142      

51,927  
50,679  
47,870  
46,121  
42,204  
211,839  
450,640  
(88,150) 
362,490  
(38,540) 
323,950  

The table above excludes $2.4 million of legally binding minimum lease payments for leases that had been executed 

as of September 30, 2023 but whose terms had not yet commenced. 

Future minimum rental commitments and sublease rental income under the terms of the Company’s operating and 

finance leases were as follows as of September 30, 2023, dollars in thousands: 

Fiscal year  
2024 ..............................................................   $ 
2025 ..............................................................     
2026 ..............................................................     
2027 ..............................................................     
2028 ..............................................................     
Thereafter .....................................................     
Total payments .............................................   $ 

Third 
parties 

Related 
parties 

Sublease  
rental 
income 

Total 
leases 

50,709      
49,461      
46,730      
45,275      
41,474      
205,755      
439,404      

1,218      
1,218      
1,140      
846      
730      
6,084      
11,236      

(353)     
(277)     
(279)     
(192)     
(85)     
(67)     
(1,253)     

51,574  
50,402  
47,591  
45,929  
42,119  
211,772  
449,387  

Total rent expense, including common area expenses and warehouse rent, for the years ended September 30, 2023, 
2022 and 2021 totaled $58.4 million, $56.0 million and $55.3 million, respectively, which is included in cost of goods sold 
and occupancy costs and administrative expenses in the consolidated statements of income. In addition, $0.3 million, $0.3 
million and $0.2 million is included in pre-opening expense associated with rent expense for stores prior to their opening date 
for the years ended September 30, 2023, 2022 and 2021, respectively. 

73 

  
  
  
    
    
  
  
  
  
  
    
    
    
  
                   
  
  
 
 
12. Share-Based Compensation 

The Company adopted the 2012 Omnibus Incentive Plan (as amended, the Plan) on July 17, 2012. Restricted stock 
unit awards granted pursuant to the Plan, if they vest, will be settled in new shares of the Company’s common stock or shares 
of common stock held in treasury. At the adoption of the Plan, there were 1,090,151 shares of common stock available for 
issuance or delivery under the Plan. In March 2019, the Company’s stockholders approved a proposal to amend the Plan to: 
(i) increase the number of shares of common stock reserved for issuance thereunder by 600,000 shares and (ii) extend its term 
by five years. As of September 30, 2023, 253,544 shares of common stock remain available for grants under the Plan. The 
Plan provides for awards of options, stock appreciation rights, stock grants, restricted stock units, other share-based awards 
and cash-based incentive awards to officers, members of the Board, certain employees who are not named executive officers 
and consultants. As of September 30, 2023, restricted stock units had been granted under the Plan, at no out-of-pocket cost 
to  officers,  Board  members  and  key  employees.  These  restricted  stock  units  generally  vest,  subject  to  requisite  service 
requirements, annually in installments over a five-year period or in full following a three-year period. The award recipients 
are  not  entitled  to  cash  dividends or  to  vote  with  regard to  non-vested restricted  stock  units,  and  the  units  are  subject  to 
forfeiture during the vesting period. Restricted stock units are granted at the market price of the Company’s stock on the date 
of grant and are expensed on a straight-line basis over the vesting period. 

The shares of non-vested restricted stock units as of September 30, 2023 were as follows: 

Shares 

Weighted 
average grant 
date fair value 

Non-vested as of September 30, 2021 ..............................................................      
Granted .............................................................................................................      
Forfeited ...........................................................................................................      
Vested ..............................................................................................................      
Non-vested as of September 30, 2022 ..............................................................      
Granted .............................................................................................................      
Forfeited ...........................................................................................................      
Vested ..............................................................................................................      
Non-vested as of September 30, 2023 ..............................................................      

388,139     $ 
45,542       
(6,168 )     
(96,719 )     
330,794       
195,067       
(17,213 )     
(93,698 )     
414,950       

10.38  
12.87  
9.93  
10.29  
10.68  
11.74  
11.16  
10.41  
11.28  

During the year ended September 30, 2023, the Company awarded fully vested stock grants totaling 2,000 shares of 

the Company’s common stock to 20 employees who were not named executive officers. 

Share-based  compensation  expense  for  restricted  stock  unit  awards  to  certain  employees  who  are  not  named 
executive officers was $0.9 million, $0.8 million and $0.5 million for the years ended September 30, 2023, 2022 and 2021, 
respectively. Share-based compensation expense for restricted stock unit awards to one named executive officer was $0.3 
million for the year ended September 30, 2023 and $0.2 million for each of the years ended September 30, 2022 and 2021. 

Each independent member of the Board receives an annual grant of restricted stock units equal to $60,000 (based on 
the closing price of common stock on the New York Stock Exchange on the date of grant). Such grants are made each year 
on the date of the Company’s annual meeting of stockholders, or on a pro rata basis in the case of a mid-year appointment. 
Share-based compensation expense for the Company’s awards to its Board members was $0.2 million for each of the years 
ended September 30, 2023, 2022 and 2021. 

The Company recorded total share-based compensation expense before income taxes of $1.4 million, $1.2 million 
and  $0.9  million  for  the  years  ended  September  30,  2023,  2022  and  2021,  respectively.  The  share-based  compensation 
expense is included in cost of goods sold and occupancy costs, store expenses or administrative expenses in the consolidated 
statements  of  income  consistent  with  the  manner  in  which  the  applicable  officer,  Board  member  or  key  employee’s 
compensation expense is presented. The Company realized a tax benefit from share-based compensation of less than $0.1 
million for the year ended September 30, 2023 and $0.1 million for each of the years ended September 30, 2022 and 2021. 

As of September 30, 2023, there was $2.1 million of unrecognized share-based compensation expense related to 
non-vested  restricted  stock  units,  net  of  estimated  forfeitures,  which  the  Company  anticipates  will  be  recognized  over  a 
weighted average period of approximately two years. 

74 

  
  
  
  
  
    
  
  
  
  
  
  
   
 
 
13. Stockholders’ Equity  

Share Repurchases 

In  May  2016,  the  Board  authorized  a  two-year  share  repurchase  program  pursuant  to  which  the  Company  may 
repurchase  up  to  $10.0  million  in  shares  of  the  Company’s  common  stock.  The  Board  subsequently  extended  the  share 
repurchase program – most recently in May 2022 – and the program will terminate on May 31, 2024. Repurchases under the 
Company’s share repurchase program may be made from time to time at management’s discretion on the open market or 
through privately negotiated transactions in compliance with Rule 10b-18 under the Securities Exchange Act of 1934, as 
amended  (the  Exchange  Act),  subject  to  market  conditions,  applicable  legal  requirements  and  other  relevant  factors. 
Repurchases of common stock may also be made under a Rule 10b5-1 plan, which permits common stock to be repurchased 
when the Company might otherwise be precluded from doing so under insider trading laws. The share repurchase program 
does not obligate the Company to purchase any particular amount of common stock and may be suspended, modified or 
discontinued by the Company without prior notice. 

The following table summarizes share repurchase activity for the years ended September 30, 2023, 2022 and 2021, 

dollars in thousands, except average price per common share acquired: 

Year Ended September 30, 
2022 

2023 

2021 

Number of common shares acquired ......................................      
Average price per common share acquired (including 

commissions) ......................................................................    $ 
Total cost of common shares acquired ...................................    $ 

17,998       

10.07       
181       

—      

—      
—      

—  

—  
—  

During fiscal year 2023, the Company reissued 11,501 treasury shares at a cost of $0.1 million to satisfy the issuance 
of common stock pursuant to the vesting of certain restricted stock unit awards and the award of stock grants. During fiscal 
years 2022 and 2021, the Company did not reissue any treasury shares. At September 30, 2023 and 2022, the Company held 
6,497 and no shares in treasury, respectively. 

Between  October  1,  2023  and  December  4,  2023  (the  latest  practical  date  for  making  the  determination),  the 
Company has not repurchased any additional shares of the Company’s common stock. The dollar value of the shares of the 
Company’s common stock that may yet be repurchased under the share repurchase program is $8.1 million. 

Dividends 

The Company paid a quarterly cash dividend of $0.10, $0.10 and $0.07 per share of common stock in each quarter 
of fiscal years 2023, 2022 and 2021, respectively, and a special cash dividend of $2.00 per share of common stock in the first 
quarter of fiscal year 2021. 

14. Related Party Transactions 

The Company has ongoing relationships with related entities as noted below: 

Chalet Properties, LLC: The Company has four operating leases (see Note 11) with Chalet. Chalet is owned by the 
Company’s four non-independent Board members, Kemper Isely, Zephyr Isely, Heather Isely and Elizabeth Isely, and other 
related family members. Rent paid to Chalet was $0.9 million for each of the years ended September 30, 2023 and 2022 and 
$1.0 million for the year ended September 30, 2021. 

Isely Family Land Trust LLC: The Company has one operating lease (see Note 11) with the Land Trust. The Land 
Trust is owned by the Isely Children’s Trust and by the Margaret A. Isely Family Trust. Rent paid to the Land Trust was $0.3 
million for each of the years ended September 30, 2023, 2022 and 2021. 

FTVC LLC: The Company has one operating lease (see Note 11) with FTVC, which is owned by the Company’s 
four non-independent Board members and other related family members. Rent paid to FTVC was less than $0.1 million for 
each of the years ended September 30, 2023, 2022 and 2021. 

75 

  
  
  
  
  
  
  
  
  
    
    
  
  
  
  
  
  
  
  
  
  
  
   
 
 
15. Income Taxes 

The following are the components of the provision for income taxes for the years ended September 30, 2023, 2022 

and 2021, respectively, dollars in thousands: 

2023 

Year ended September 30, 
2022 

2021 

Current federal income tax expense ...........................    $ 
Current state income tax expense ...............................      
Total current income tax expense ...............................      

Deferred federal income tax (benefit) expense ..........      
Deferred state income tax (benefit) expense ..............      
Total deferred income tax (benefit) expense ..............      

5,291      
1,311      
6,602      

(1,334)     
(141)     
(1,475)     

4,667      
1,143      
5,810      

559      
50      
609      

3,859  
752  
4,611  

836  
28  
864  

Total provision for income taxes ............................    $ 

5,127      

6,419      

5,475  

The differences between the United States federal statutory income tax rate and the Company’s effective tax rate are 

as follows: 

2023 

Year ended September 30, 
2022 

2021 

Statutory tax rate ........................................................      
State income taxes, net of federal income tax 

expense ...................................................................      
Enhanced food deduction ...........................................      
Deferred tax liability adjustment ................................      
Other, net ....................................................................      
Effective tax rate .....................................................      

21.0%     

3.1  
(3.1)      
—  
(2.9)      
18.1%     

21.0       

3.4       
(0.5 )     
1.0       
(1.8 )     
23.1       

21.0  

3.6  
(0.5) 
0.8  
(3.9) 
21.0  

Deferred taxes have been classified on the consolidated balance sheets as follows, dollars in thousands: 

Long-term assets ..............................................................................................   $ 
Long-term liabilities .........................................................................................     
Net deferred tax liabilities ............................................................................   $ 

—       
(14,427 )     
(14,427 )     

—  
(15,902) 
(15,902) 

As of September 30, 

2023 

2022 

76 

  
  
  
  
  
  
  
    
    
  
  
       
        
        
  
  
       
        
        
  
  
  
  
  
  
  
  
  
  
    
  
    
    
  
  
  
  
  
  
  
    
  
  
  
 
 
The tax effects of temporary differences that give rise to significant portions of deferred tax assets and deferred tax 

liabilities are as follows, dollars in thousands: 

Deferred tax assets: 

Trademarks ...................................................................................................    $ 
Finance lease obligations ..............................................................................      
Operating lease obligations ..........................................................................      
Research and experimental expenditures ......................................................      
Accrued paid time off ...................................................................................      
Other .............................................................................................................      
Gross deferred tax assets ...........................................................................      

Deferred tax liabilities: 

Property and equipment ................................................................................      
Finance lease assets ......................................................................................      
Operating lease assets ...................................................................................      
Leasehold improvements ..............................................................................      
Other .............................................................................................................      
Gross deferred tax liabilities .....................................................................      
Net deferred tax liabilities .........................................................................    $ 

As of September 30, 

2023 

2022 

576       
12,403       
76,045       
963       
708       
764       
91,459       

(21,539 )     
(11,003 )     
(70,517 )     
(2,095 )     
(732 )     
(105,886 )     
(14,427 )     

593  
11,684  
80,468  
—  
750  
666  
94,161  

(21,654) 
(10,627) 
(75,055) 
(2,217) 
(510) 
(110,063) 
(15,902) 

The Company believes that it is more likely than not that it will fully realize all deferred tax assets in the form of 

future deductions based on the nature of the deductible temporary differences and expected future taxable income. 

The Company did not utilize federal income tax carryforwards or federal tax credit carryforwards for the years ended 
September 30, 2023, 2022 and 2021. The Company utilized $0.1 million in tax effected state income tax carryforwards for 
each of the years ended September 30, 2023, 2022 and 2021. 

The Company did not have any uncertain tax positions as of September 30, 2023 and 2022. 

The  Company  files  income  tax  returns  with  federal,  state  and  local  tax  authorities.  With  limited  exceptions,  the 
Company is no longer subject to federal income tax examinations for fiscal years 2019 and prior and is no longer subject to 
state and local income tax examinations for fiscal years 2018 and prior. 

16. Defined Contribution Plan 

The Company has a defined contribution retirement plan (the Retirement Plan) covering substantially all employees 
who meet certain eligibility requirements as to age and length of service. The Retirement Plan incorporates the salary deferral 
provisions of Section 401(k) of the Internal Revenue Code of 1986, as amended (the Code). Employees may defer up to the 
annual maximum limit prescribed by the Code. The Company, on a discretionary basis, may match up to 25% of participant 
contributions up to a maximum annual employer match of $2,500. As of September 30, 2023, the Company had accrued $0.9 
million for matching contributions to be paid out after the plan year ending December 31, 2023. Subsequent to plan years 
ending December 31, 2022 and 2021, the Company funded matching contributions to participants’ accounts of $1.1 and $1.2 
million, respectively. 

17. Segment Reporting 

The Company has one reporting segment: natural and organic retail stores. The Company’s revenue is derived from 

the sale of natural and organic products at its stores. All existing operations are domestic. 

77 

  
  
  
  
  
  
    
  
       
        
  
  
       
        
  
       
        
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
18. Commitments and Contingencies 

Self-Insurance 

The  Company  is  self-insured  for  certain  losses  relating  to  employee  medical  and  dental  benefits  and  workers 
compensation, subject to a stop loss policy. The self-insurance liability related to claims under the Company’s health benefit 
plans is determined based on analysis of actual claims. The amounts related to these claims are included as a component of 
payroll  and  employee-related  expenses  in  accrued  expenses.  Liabilities  associated  with  the  risks  that  are  retained  by  the 
Company  are  estimated,  in  part,  by  considering  historical  claims  experience,  demographic  factors  and  other  actuarial 
assumptions.  While  the  Company  believes  that  its  assumptions  are  appropriate,  the  estimated  accrual  for  these  liabilities 
could be significantly affected if future occurrences and claims materially differ from these assumptions and historical trends. 

Legal 

The Company is periodically involved in various legal proceedings that are incidental to the conduct of its business, 
including but not limited to employment discrimination claims, customer injury claims, and investigations. When the potential 
liability from a matter can be estimated and the loss is considered probable, the Company records the estimated loss. Due to 
uncertainties  related  to  the  resolution  of  lawsuits,  investigations,  and  claims,  the  ultimate  outcome  may  differ  from  the 
estimates. Although the Company cannot predict with certainty the ultimate resolution of any lawsuits, investigations, and 
claims asserted against it, management does not believe any currently pending legal proceeding to which the Company is a 
party will have a material adverse effect on its financial statements. 

19. Subsequent Events 

On November 16, 2023, the Board approved a special cash dividend of $1.00 per share and a quarterly cash dividend 
of $0.10 per share, which will be paid on December 13, 2023 to stockholders of record as of the close of business on November 
27, 2023. The special cash dividend will be funded through available cash and borrowings under the Company’s Revolving 
Facility. 

On November 16, 2023, the Company entered into the Seventh Amendment to the Credit Facility to (i) increase its 
aggregate revolving commitments from $50.0 million to $75.0 million, subject to reductions; (ii) extend the maturity date of 
the Revolving Facility to November 16, 2028; (iii) permit payment of a one-time cash dividend of up to $25.0 million no 
later than December 31, 2023; and (iv) increase the Company’s restricted payment capacity by $2.5 million, allowing the 
Company to repurchase shares of common stock and pay dividends on its common stock in an aggregate amount not to exceed 
$15.0 million during any fiscal year. See Note 10, Debt for additional information. 

78 

  
  
  
  
  
  
  
  
  
  
  
 
 
Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure. 

None. 

Item 9A. Controls and Procedures. 

Internal Control Over Financial Reporting  

Management is responsible for establishing and maintaining adequate internal control over financial reporting, as 
defined  in  Rule  13a-15(f)  promulgated  under  the  Exchange  Act.  Internal  control  over  financial  reporting  is  designed  to 
provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  preparation  of  consolidated  financial 
statements  for  external  purposes  in  accordance  with  GAAP.  Our  internal  control  over  financial  reporting  includes  those 
policies and procedures that: 

●  pertain to the maintenance of records that, in a reasonable detail, accurately and fairly reflect the dispositions

of our transactions and assets; 

●  provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated
financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  our  receipts  and
expenditures are being made only in accordance with authorizations of our management and directors; and 

●  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use  or
disposition of our assets that could have a material adverse effect on the consolidated financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

We have assessed the effectiveness of our internal control over financial reporting as of September 30, 2023 using 
the  criteria  described  in  Internal  Control  –  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring 
Organizations of the Treadway Commission. Based on our assessment of the design and related testing of the internal control 
over financial reporting, management concluded that, as of September 30, 2023, we maintained effective internal control over 
financial reporting. 

Our independent registered public accounting firm, KPMG LLP, audited the effectiveness of our internal control 
over financial reporting. KPMG LLP’s attestation report is included in “Item 8. Financial Statements and Supplementary 
Data” of this Form 10-K. 

Changes in Internal Control over Financial Reporting  

There were no changes in our internal control over financial reporting during the quarter ended September 30, 2023 

that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

Evaluation of Disclosure Controls and Procedures  

Our management, with the participation of our principal executive officers and principal financial and accounting 
officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15 under the Exchange 
Act as of the end of the period covered by this Form 10-K. In designing and evaluating the disclosure controls and procedures, 
management  recognized  that  any  controls  and  procedures,  no  matter  how  well  designed  and  operated,  can  provide  only 
reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures 
must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating 
the benefits of possible controls and procedures relative to their costs. 

Based on that evaluation, our principal executive officers and principal financial and accounting officer concluded 

that our disclosure controls and procedures were effective at a reasonable assurance level as of September 30, 2023. 

Item 9B. Other Information. 

None. 

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections. 

None. 

79 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Item 10. Directors, Executive Officers and Corporate Governance. 

PART III 

The information required by this item is incorporated herein by reference to the information provided under the 
headings “Executive Officers and Directors,” “Corporate Governance” and “Section 16(a) Beneficial Ownership Reporting 
Compliance” in our Definitive Proxy Statement on Schedule 14A for the 2024 Annual Meeting of Stockholders to be filed 
with the SEC within 120 days of September 30, 2023 (the 2024 Proxy Statement). We have adopted a Code of Ethics that 
establishes  the  standards  of  ethical  conduct  applicable  to  all  of  our  directors,  officers,  including  our  principal  executive, 
financial and accounting officers, employees, consultants and contractors. Our Code of Ethics is publicly available on our 
website at www.naturalgrocers.com and we will post any amendments to, or waivers from, a provision of this Code of Ethics 
by posting such information on our website, at the address specified above. 

Item 11. Executive Compensation. 

The  information  required  by  this  item  is  incorporated  herein  by  reference  to  the  information  in  the  2024  Proxy 

Statement under the headings “Executive Compensation” and “Director Compensation.” 

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters. 

The information required by this item concerning securities authorized for issuance under equity compensation plans 
and security ownership of certain beneficial owners and management is incorporated by reference to the information in the 
2024  Proxy  Statement  under  the  headings  “Securities  Authorized  for  Issuance  Under  Equity  Compensation  Plans”  and 
“Security Ownership of Certain Beneficial Owners and Management.” 

Item 13. Certain Relationships and Related Transactions, and Director Independence. 

The information required by this item concerning transactions with related persons and director independence is 
incorporated by reference to the information in the 2024 Proxy Statement under the headings “Certain Relationships and 
Related Party Transactions” and “Corporate Governance.” 

Item 14. Principal Accounting Fees and Services. 

Our independent registered accounting firm is KPMG LLP, Denver, CO, Auditor Firm ID: 185. The information 
required  by  this  item  is  incorporated  by  reference  to  the  information  in  the  2024  Proxy  Statement  under  the  heading 
“Ratification of Independent Registered Public Accounting Firm—Principal Accounting Fees and Services.” 

80 

  
  
  
  
  
  
  
  
  
  
  
  
 
 
Item 15. Exhibits and Financial Statement Schedules.  

1.  Financial Statements: See Part II, Item 8 of this Form 10-K. 

PART IV 

2.  Financial Statement Schedules: Schedules not listed above have been omitted because the information required to be set

forth therein is not applicable or is shown in the financial statements or notes herein. 

3.  Exhibits: 

EXHIBIT INDEX 

Exhibit 
Number    
3.1 
3.2 
4.1 
4.2 
4.3 
4.4 
4.5 

Description 

  Amended and Restated Certificate of Incorporation 
  Amended and Restated Bylaws 
  Reference is made to Exhibits 3.1 and 3.2 
  Specimen Common Stock Certificate 
  Form of Notice of Grant of Stock Unit Award 
  Form of Registration Rights Agreement 
Form of Notice of Stock Grant Award 

Form 
  Form S-1 
  Form S-1 

File No. 
  333-182186 
  333-182186 

  Form S-1 
  Form S-8 
  Form S-1 
Form 10-K 

  333-182186 
  333-182886 
  333-182186 
001-35608 

Exhibit 
Number 

  3.1 
  3.2 

  4.2 
  4.2 
  4.3 
4.5 

4.6 

Description of Capital Stock 

Form 10-K 

001-35608 

4.6 

Form 10-Q 

001-35608 

10.1 

   Filing Date 
  July 5, 2012 
  July 5, 2012 

  July 20, 2012 
  July 27, 2012 
  July 5, 2012 
December 5, 
2019 
December 5, 
2019 
January 29, 
2015 

10.1 

10.2 
10.3 

10.4 
10.5 

10.6 

10.7 

10.8 

10.9 

10.10 

10.11 

10.12 

10.13 

Second Amended and Restated Employment Agreement 
by and between Vitamin Cottage Natural Food Markets, 
Inc., Natural Grocers by Vitamin Cottage, Inc. and 
Sandra M. Buffa, dated June 26, 2012* 
  Form of Omnibus Incentive Plan* 
Summary of Compensation Arrangements for Non-
Employee Directors* 
  Form of Indemnification Agreement* 
Shopping Center Lease by and between Chalet 
Properties, LLC and Vitamin Cottage Natural Food 
Markets, Inc., dated January 1, 2010 
Ground lease by and between 3801 East Second Avenue, 
LLC and Vitamin Cottage Natural Food Markets, Inc., 
dated March 1, 2001 
Commercial Lease by and between Chalet Properties, 
LLC and Vitamin Cottage Natural Food Markets, Inc., 
dated June 1, 2006 
Lease by and between Chalet Properties, LLC and 
Boulder Vitamin Cottage Group, LLC, dated July 1, 
2011 
Lease by and between Isely Family Land Trust, LLC and 
Vitamin Cottage Natural Food Markets, Inc., dated 
February 29, 2012 
Lease by and between Chalet Properties, Austin, LLC 
and Vitamin Cottage Natural Food Markets, Inc., dated 
February 29, 2012 
Building Lease by and between Chalet Properties, LLC 
and Vitamin Cottage Natural Food Markets, Inc., dated 
December 8, 2010 
Distribution Agreement between United Natural Foods, 
Inc. and Vitamin Cottage Natural Food Markets, Inc., 
dated May 20, 2008# 
Addendum A to Distribution Agreement between United 
Natural Foods, Inc. and Vitamin Cottage Natural Food 
Markets, Inc., dated February 27, 2009# 

  Form S-1 
— 

  Form S-1 
Form S-1 

  333-182186 
— 

  10.16 
— 

  July 5, 2012 

— 

  333-182186 
333-182186 

  10.18 
10.19 

  June 29, 2012 
June 29, 2012 

Form S-1 

333-182186 

10.20 

June 29, 2012 

Form S-1 

333-182186 

10.21 

June 29, 2012 

Form S-1 

333-182186 

10.24 

June 29, 2012 

Form S-1 

333-182186 

10.25 

June 29, 2012 

Form S-1 

333-182186 

10.26 

June 29, 2012 

Form S-1 

333-182186 

10.27 

June 29, 2012 

Form S-1 

333-182186 

10.28 

June 29, 2012 

Form S-1 

333-182186 

10.29 

June 29, 2012 

81 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
    
    
    
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
 
 
10.14 

10.15 

10.16 

10.17 

10.18 

10.19 

10.20 

10.21 

10.22 

10.23 

10.24 

10.25 

10.26 

10.27 

10.28 

10.29 

Agreement Addendum to Distribution Agreement 
between United Natural Foods, Inc. and Vitamin Cottage 
Natural Food Markets, Inc., dated March 10, 2012# 
Third Amendment to Distribution Agreement between 
United Natural Foods, Inc. and Vitamin Cottage Natural 
Food Markets, Inc., dated June 3, 2012# 
Form of Stockholders Agreement, by, between and 
among Natural Grocers by Vitamin Cottage, Inc. and the 
stockholders to be named therein 
Credit Agreement dated as of January 28, 2016 by and 
among Vitamin Cottage Natural Food Markets, Inc., the 
Guarantors party thereto, the Lenders Party thereto and 
Bank of America, N.A., as Administrative Agent and L/C 
Issuer 
Security and Pledge Agreement dated as of January 28, 
2016 by and among Vitamin Cottage Natural Food 
Markets, Inc., Natural Grocers by Vitamin Cottage, Inc., 
Vitamin Cottage Two Ltd. Liability Company, the other 
Obligors thereunder and Bank of America, N.A. 
Customer Distribution Agreement by and among United 
Natural Foods, Inc., Tony’s Fine Foods, Albert’s 
Organics and Vitamin Cottage Natural Food Markets, 
Inc. dated as of June 21, 2016# 
First Amendment to Credit Agreement dated as of May 
10, 2016, by and among Vitamin Cottage Natural Food 
Markets, Inc., the Guarantors party thereto, the Lenders 
Party thereto and Bank of America, N.A., as 
Administrative Agent and L/C Issuer 
Incentive Compensation Program* 

Second Amendment to Credit Agreement dated as of 
September 6, 2017, by and among Vitamin Cottage 
Natural Food Markets, Inc., the Guarantors party thereto, 
the Lenders Party thereto and Bank of America, N.A., as 
Administrative Agent, L/C Issuer and Swing Line Lender    
Autoborrow Agreement dated as of September 6, 2017, 
by and between Vitamin Cottage Natural Food Markets, 
Inc. and Bank of America, N.A. 
Employment offer letter to Todd Dissinger dated 
December 5, 2017* 
Notice of Grant of Stock Unit Award to Todd Dissinger 
dated January 2, 2018* 
Amendment dated as of May 25, 2018 to Customer 
Distribution Agreement dated as of June 21, 2016 by and 
among United Natural Foods, Inc., Tony’s Fine Foods, 
Albert’s Organics and Vitamin Cottage Natural Food 
Markets, Inc.# 
Natural Grocers by Vitamin Cottage, Inc. 2012 Omnibus 
Incentive Plan, as amended* 
First Amendment to Lease dated as of July 31, 2019 by 
and between Chalet Properties, Austin, LLC and Vitamin 
Cottage Natural Food Markets, Inc. 
Third Amendment to Credit Agreement dated as of 
November 13, 2019, by and among Vitamin Cottage 
Natural Food Markets, Inc., the Guarantors party thereto, 
the Lenders Party thereto and Bank of America, N.A., as 
Administrative Agent, L/C Issuer and Swing Line Lender    

Form S-1 

333-182186 

10.30 

June 29, 2012 

Form S-1 

333-182186 

10.31 

June 29, 2012 

Form S-1 

333-182186 

10.32 

July 12, 2012 

Form 10-Q 

001-35608 

10.39 

Form 10-Q 

001-35608 

10.40 

January 28, 
2016 

January 28, 
2016 

Form 10-Q 

001-35608 

10.1 

May 6, 2021 

Form 10-Q 

001-35608 

10.42 

July 28, 2016 

Form 10-Q 

001-35608 

10.43 

Form 10-K 

001-35608 

10.44 

Form 10-K 

001-35608 

10.45 

Form 10-Q 

001-35608 

10.46 

Form 10-Q 

001-35608 

10.47 

Form 10-Q 

001-35608 

10.48 

February 2, 
2017 
December 7, 
2017 

December 7, 
2017 

February 1, 
2018 
February 1, 
2018 
August 2, 
2018 

Form 8-K 

001-35608 

10.49 

March 8, 2019 

Form 10-Q 

001-35608 

10.49 

Form 10-K 

001-35608 

10.51 

August 1, 
2019 

December 5, 
2019 

82 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
10.30 

10.31 

10.32 

10.33 

10.34 

10.35 

10.36 

10.37# 

14 

Amended and Restated Lease, dated August 3, 2020, 
between Chalet Properties of Pueblo, LLC and Vitamin 
Cottage Natural Food Markets, Inc. 
Fourth Amendment to Credit Agreement dated as of 
November 18, 2020, by and among Vitamin Cottage 
Natural Food Markets, Inc., the Guarantors party thereto, 
the Lenders Party thereto and Bank of America, N.A., as 
Administrative Agent, L/C Issuer and Swing Line Lender    
Fifth Amendment to Credit Agreement dated as of 
September 16, 2021, by and among Vitamin Cottage 
Natural Food Markets, Inc., the Guarantors party thereto, 
the Lenders Party thereto and Bank of America, N.A., as 
Administrative Agent, L/C Issuer and Swing Line Lender    
Lease, dated May 4, 2022, between Chalet Properties, 
LLC and Vitamin Cottage Natural Food Markets, Inc. 
Sixth Amendment to Credit Agreement dated as of 
December 15, 2022, by and among Vitamin Cottage 
Natural Food Markets, Inc., the Guarantors party thereto, 
the lenders party, and Bank of America, N.A as 
Administrative Agent, L/C Issuer and Swing Line Lender    
First Amendment to Lease, dated May 3, 2023, by and 
between Chalet Properties, LLC and Vitamin Cottage 
Natural Food Markets, Inc. 
Amendment to Commercial Lease, dated May 3, 2023, 
by and between Chalet Properties, LLC and Vitamin 
Cottage Natural Food Markets, Inc. 
Amended and Restated Customer Distribution 
Agreement, dated August 23, 2023, between Vitamin 
Cottage Natural Food Markets, Inc. and United Natural 
Foods, Inc. 
Code of Ethics 

Form 10-Q 

001-35608 

10.1 

Form 8-K 

001-35608 

10.1 

Form 8-K 

001-35608 

10.1 

August 6, 
2020 

November 24, 
2020 

September 16, 
2021 

Form 10-Q 

001-35608 

10.1 

May 5, 2022 

Form 8-K 

001-35608 

10.1 

December 21, 
2022 

Form 10-Q 

001-35608 

10.1 

May 4, 2023 

Form 10-Q 

001-35608 

10.2 

May 4, 2023 

— 

— 

— 

— 

Form 10-K 

001-35608 

14 

December 13, 
2012 
December 13, 
2012 

21.1 

List of subsidiaries 

Form 10-K 

001-35608 

21.1 

23.1 
31.1 

31.2 

31.3 

32.1 

  Consent of KPMG LLP 

Certification of Kemper Isely, a Principal Executive 
Officer Required Under Section 302(a) of the Sarbanes-
Oxley Act of 2002 
Certification of Zephyr Isely, a Principal Executive 
Officer Required Under Section 302(a) of the Sarbanes-
Oxley Act of 2002 
Certification of Todd Dissinger, Principal Financial 
Officer Required Under Section 302(a) of the Sarbanes-
Oxley Act of 2002 
Certification of Principal Executive Officers and 
Principal Financial Officer Required Under 18 U.S.C. 
§1350, as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002† 

  — 
— 

— 

— 

— 

  — 
— 

— 

— 

— 

  — 
— 

— 

— 

— 

  — 
— 

— 

— 

— 

97 

  Incentive Compensation Recoupment Policy 

  — 

  — 

  — 

  — 

101 

104 

The following materials from Natural Grocers by Vitamin Cottage, Inc.’s Annual Report on Form 10-K for the year ended 
September 30, 2023, formatted in Inline XBRL (eXtensible Business Reporting Language): (i) Consolidated Balance 
Sheets, (ii) Consolidated Statements of Income, (iii) Consolidated Statements of Cash Flows, (iv) Consolidated Statements 
of Changes in Stockholders’ Equity, and (v) Notes to Consolidated Financial Statements. 
  Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101). 

83 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
    
    
    
    
  
  
  
  
  
 
 
*Indicates a management contract or compensatory plan or arrangement 

#  Confidential portions have been omitted. 

†  The certifications attached as Exhibit 32.1 that accompany this Annual Report on Form 10-K, are not deemed filed with 
the Securities and Exchange Commission and are not to be incorporated by reference into any filing of Natural Grocers by 
Vitamin Cottage, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, 
whether made before or after the date of this Form 10-K, irrespective of any general incorporation language contained in such 
filing. 

Item 16. Form 10-K Summary 

Not applicable. 

84 

 
  
  
  
  
  
  
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 

caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on December 7, 2023. 

SIGNATURES 

Natural Grocers by Vitamin Cottage, Inc. 

By: 

/s/ KEMPER ISELY 
Kemper Isely, 
Its Co-President 

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the 

following persons in the capacities and on the dates indicated. 

Name 

Title 

Date 

/s/ KEMPER ISELY 
Kemper Isely 

   (Principal Executive Officer, Co-President, 
   Director) 

December 7, 2023

/s/ ZEPHYR ISELY 
Zephyr Isely 

   (Principal Executive Officer, Co-President, 
   Director) 

December 7, 2023

/s/ TODD DISSINGER 
Todd Dissinger 

   (Principal Financial and Accounting Officer, 
   Chief Financial Officer) 

December 7, 2023

/s/ ELIZABETH ISELY 
Elizabeth Isely 

   Director 

/s/ HEATHER ISELY 
Heather Isely 

   Director 

/s/ SANDRA BUFFA 
Sandra Buffa 

   Director 

/s/ EDWARD CERKOVNIK 
Edward Cerkovnik 

   Director 

/s/ RICHARD HALLÉ 
Richard Hallé 

   Director 

/s/ DAVID ROONEY 
David Rooney 

   Director 

85 

December 7, 2023

December 7, 2023

December 7, 2023

December 7, 2023

December 7, 2023

December 7, 2023

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
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2023 ANNUAL REPORT

OUR 5 FOUNDING PRINCIPLES

1.  Nutrition Education

2. Highest Quality Products
3. Always Affordablesm Pricing

4. Commitment To Our Communities

5. Commitment To Our Good4usm Crew

WE OPERATE 165 STORES IN 21 STATES*

*as of September 30, 2023

NET SALES (IN MILLIONS)

DAILY AVERAGE COMPARABLE STORE SALES GROWTH

$1,200

1,100
1,000
900

800
700

600

500
400

300

200

100

0

$904

$1,037

$1,056

$1,090

$1,141

3.1%

12.0%

0.7%

2.6%

3.6%

FY 2019

FY 2020

FY 2021

FY 2022

FY 2023

FY 2019

FY 2020

FY 2021

FY 2022

FY 2023

ORDERING FINANCIAL STATEMENTS
A copy of our 2023 Annual Report and Form 10-K may be obtained  
by written, phone or email requests to:
Mail:  Investor Relations

Natural Grocers by Vitamin Cottage, Inc.
12612 West Alameda Parkway
Lakewood, Colorado 80228

Email: IR@NaturalGrocers.com
Phone: 303-986-4600

VIRTUAL ANNUAL MEETING
March 6, 2024
1:00 pm Mountain Time
The 2024 Annual Meeting of Stockholders will be held virtually and a  
live webcast will be available via the Internet at:  
www.virtualshareholdermeeting.com/NGVC2024

TRANSFER AGENT AND REGISTRAR
Information about stock certificates, address changes, ownership transfers or other 
stock matters can be obtained from Equiniti Trust Company, LLC via:
Mail: Equiniti Trust Company, LLC

PO Box 500
Newark, NJ 07101
Email: helpAST@equiniti.com
Phone: 1-800-937-5449
Hearing Impaired (TTY): 1-866-703-9077 or 718-921-8386
Web: www.equiniti.com

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
KPMG LLP

TRADING INFORMATION
The common stock of Natural Grocers by Vitamin Cottage, Inc.  
is traded on the New York Stock Exchange (symbol: NGVC).

3

BOARD OF DIRECTORS

KEMPER ISELY 

  Chairman of the Board

HEATHER ISELY 

  Corporate Secretary 
  Chair of the Compensation Committee

DAVID ROONEY 

   Chair of the Audit Committee

SANDRA BUFFA

EDWARD CERKOVNIK

RICHARD HALLÉ

ELIZABETH ISELY

ZEPHYR ISELY

EXECUTIVE OFFICERS

KEMPER ISELY 

  Co-President

ZEPHYR ISELY 

  Co-President

ELIZABETH ISELY    Executive Vice President

HEATHER ISELY 

  Executive Vice President

TODD DISSINGER   Chief Financial Officer

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A pasture-raised chicken on an Egg Innovations farm in 
Kentucky. Egg Innovations produces the Natural Grocers®  
Brand eggs from regenerative certified farms.

4

2023 ANNUAL REPORT