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Neenah

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FY2012 Annual Report · Neenah
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F I N A N C I A L

HIGHLIGHTS

Continuing Operations

    Year Ended December 31

(Dollars in millions, except share data)

2010

2011

2012

Net Sales
(In millions of U.S. dollars)

Consolidated Statement of Operations Data

Net Sales

Adjusted EBIT

% ROS

Adjusted EBITDA

Earnings per Diluted Common Share

$657.7  $696.0  $808.8 

$51.7 

$59.0 

$80.3 

7.9%

8.5%

9.9%

$86.3 

$93.3  $113.2 

$657.7

$273.4

$696.0

$274.9

$808.8

$29.5

$372.7

Adjusted Earnings from Continuing Operations 

$1.47 

$1.91 

$2.78 

$384.3

$421.1

$406.6

Weighted-Average Shares Outstanding (in thousands)

15,512

15,649

16,072

Cash Dividend 

$0.40 

$0.44 

$0.48

Consolidated Balance Sheet Data

Total Assets

Total Stockholders’ Equity

Total Debt

Debt to EBITDA

Debt to Capital

Other Financial Data

Net Cash Flow Provided by (used for):

     Operating Activities

     Capital Expenditures

Return on Invested Capital

$606.7  $565.1  $610.7 

$159.2  $166.7 

$197.8 

$244.9  $186.2  $182.3 

2.8x

61%

2.0x

53%

1.6x

48%

$54.5 

 $57.2 

 $40.1 

$(17.4)

 $(23.1)

 $(25.1)

8.0%

9.3% 11.4%

A reconciliation of adjusted income measures to comparable GAAP measures  
is shown below:

GAAP Reconciliation

    Year Ended December 31

(Dollars in millions, except share data)

2010

2011

2012

EBIT (Operating Income)

$55.1 

$56.6 

$70.4 

     Ripon Mill Closure/(Gain on Sale)

(3.4)

     SERP Settlement Charge

     Acquisition Integration Costs

     Cost for Early Redemption of Bonds 

Adjusted EBIT

Depreciation & Amortization

Amortization Equity-Based Compensation

3.5

5.8

0.6

80.3 

28.0 

4.9 

2.4 

59.0 

30.0 

4.3 

51.7 

29.7

4.9

Adjusted EBITDA

$86.3 

$93.3  $113.2 

Diluted Earnings per Share

$1.61 

$1.82 

$2.41 

     Ripon Mill Closure/(Gain on Sale)

(0.14)

     SERP Settlement Charge

     Acquisition Integration Costs

     Cost for Early Redemption of Bonds

0.09

0.13

0.22

0.02

10

11

12

n Technical   n Fine Paper   n Other 
    Products   

Adjusted EBIT
(In millions of U.S. dollars)

$59.0

8.5%

$51.7

7.9%

$80.3

9.9%

10

11

12

n	Adjusted EBIT

	Adjusted
EBIT Margins

Adjusted Earnings 
Per Share

$2.78

$1.91

$1.47

Diluted Adjusted Earnings per Share

$1.47 

$1.91

$2.78

10

11

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Neenah Paper, Inc. 2012 Annual Report

 
 
 
  
T O 	 O U R

SHAREHOLDERS

2012 was a highly successful year for Neenah. 

including new initiatives in specialized market niches, 

At the front and center of our efforts was the 

which we achieved despite challenging economic 

disciplined execution of our strategy, motivated 

headwinds in Europe throughout most of the year.  

by a clear and consistent vision: To create value for 

our customers and shareholders by improving the 

image and performance of everything we touch. 

Our continuing efforts to implement that vision led 

to substantial growth in 2012, both top-line and 

% Change 2012 vs 2011

Operating 

46%

income increased 

36%

bottom-line, and allowed us to deliver returns to our 

shareholders of 30%, more than twice that of the 

16%

broad markets. 

Net Sales

Adj. EBIT

Adj. EPS

36% over 2011 

after adjusting 

for acquisition 

integration 

and other one-

time costs. Our 

OUR STRATEGY IS BUILT ON A PLATFORM OF 

higher sales and disciplined approach to managing 

THREE IMPERATIVES:

overhead and other costs allowed us to leverage 

•	

Focus on profitable, specialty niche markets	

where	we	can	establish	significant	market	

Neenah’s infrastructure, and helped boost operating 

margins to 9.9% versus 8.5% in 2011.  

positions	based	on	our	core	strengths.

During the year, we also actively managed our 

•	

Increase our size, growth rate and portfolio 

diversification	in	both	Fine	Paper	and	Technical	

Products	through	organic	means	and	

complementary	acquisitions.

•	 Deliver consistent, attractive returns to our 

shareholders	through	disciplined	financial	

management.

Neenah’s 2012 operational and financial performance 

is evidence of our progress in each of these areas.

DELIVERING PROFITABLE GROWTH AND 

SHAREHOLDER VALUE 

capital structure, redeeming $68 million of bonds 

and reducing financing costs. Later in the year we 

entered into a new lending facility and improved the 

terms and extended the maturity of our revolver— 

all of which further improved our financial flexibility 

and profitability.

These factors combined to drive a 50% increase in 

adjusted net income, which reached $46 million, or 

$2.78 per share. This was our highest level ever.

Increased income levels along with our continued 

focus on capital efficiency produced a Return on 

Invested Capital (ROIC) of over 11% for 2012, up 

Sales increased 16% from 2011 and exceeded 

sharply from 9% in 2011. This remains a key metric 

$800 million. This was mainly due to our successful 

guiding our investment decisions.

acquisition of the Wausau premium paper brands 

early in the year, but also reflected organic growth, 

Our strong financial results and successful strategy 

execution enabled us to deliver on our commitment 

to enhance shareholder value. Our total shareholder 

return for the past year was 30%, anchored by a 

Neenah Paper, Inc. 2012 Annual Report

28% rise in our stock price. In addition, we continue 

n Net Sales $ Million

efficiencies, and 

to return cash to our shareholders in the form of a 

OP Margins

dividend, which increased by almost 10% in 2012 and 

another 25% for 2013. Also, we repurchased $4 million 

of Neenah shares during the year under a $10 million 

share repurchase program. 

We believe it is important to provide investors with 

a highly competitive return versus other choices in 

the equity market and have chosen to benchmark 

$429

Currency
Impact

$407

9.2%

$421

8.0%

$384

7.6%

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revenue-enhancing 

initiatives.   

We have remained 

focused on 

increasing our 

Technical Products 

business through 

product innovation, 

Neenah’s returns to shareholders (and thus our 

geographic expansion and the pursuit of new market 

executives’ compensation) not against other 

adjacencies. Filtration products continue to anchor 

companies in our industry, but against the broader 

the portfolio, and we see rising demand in new 

Russell 2000 Value Index. For each of the past four 

international markets as our most valued customers 

Total Shareholder Return (%)

45%

25%

30%

16%

18%

-6%

11

10

12

companies in 

n Neenah Paper    n Russell 2000 Value

that index. 

years, total 

shareholder 

return has 

significantly 

outperformed 

the index and 

ranked in or 

near the first 

quartile for 

seek to deploy our products across their global 

operations. We have also found success with new 

product introductions in adjacent beverage and 

industrial filtration markets.  

Our fastest growing and highest value transportation 

filtration products continue to be those that utilize 

non-woven substrates in the final product. Melt-

blown capacity added in 2011 is fully utilized today 

and growth has exceeded our initial projections. In 

2012 we approved a $15 million investment for a third 

melt-blown line in Germany to support increasing 

TECHNICAL PRODUCTS:  PERFORMANCE DRIVEN 

demand for high performance filtration products in 

BY INNOVATION   

transportation and other applications. This line will 

Our strategic vision for Technical Products is to  

start up by year-end 2013. 

grow by providing innovative, high-value products  

Product development initiatives for other markets 

that help our customers’ products perform better.  

include innovative label products and solutions 

While Technical Products sales rose on a constant  

that are supported by a recently added soft nip 

currency basis in 2012, US dollar sales of $407 million  

calendar asset located in our Munising, Michigan 

were down 3% from the prior year largely due to  

facility. This equipment allows our team to produce 

currency translation. Even so, we improved operating  

a smoother and more even surface density. As we 

margins and delivered record profits in 2012. 

continue to seek opportunities in abrasives, offering 

We did this through a value-added sales mix, cost 

a smooth surface for finer grit products will expand 

Neenah Paper, Inc. 2012 Annual Report

T O 	 O U R

SHAREHOLDERS

the opportunities for growth of an engineered paper 

We were able to creatively integrate the Wausau 

product by providing an alternative to plastic-based 

brands more quickly than planned, which enabled us 

substrates.  

to increase manufacturing efficiencies and fully utilize 

FINE PAPER: BROADENING OUR REACH 

our operating system. With the integration of the 

new brands and associated production ramp-up at 

In the Fine Paper segment, we are realizing our 

our Appleton, Neenah and Whiting mills, we added 

strategic vision through product offerings that 

approximately 150 new jobs; more importantly, we 

elevate the image of everything from personal and 

strengthened the viability of our current enrollment 

business communication to the packaging of luxury 

for years to come. 

brands. Segment sales were up 36% for the year to 

nearly $373 million, marking our third straight year of 

sales growth despite being in an industry that faces 

Our Fine Paper team also successfully grew in targeted 

niches such as luxury packaging for premium jewelry, 

cosmetics and apparel, as well as premium labels for 

n Net Sales $ Million

Adjusted OP Margins

secular challenges.  

high-end beverage and food labels. More recently we 

The acquisition of 

introduced an innovative stored value card, which is 

$373

premium brands 

a coated, recyclable alternative to plastic “rewards” 

from Wausau was 

cards. All the while, our team kept a sharp focus on 

$275

14.4%

15.0%

$273

13.6%

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a major event in 

our Fine Paper 

business in 2012. 

We carefully and 

thoughtfully 

targeted and then acquired brands that could 

deliver the greatest value because of their market 

importance and asset efficiency. The purchase of 

these brands not only solidified our market position 

our leading core CLASSIC ® brands, which continued 

to deliver the greatest value for this business, while 

outperforming the market. 

With all of these efforts, Fine Paper operating 

income rose 26% to $50 million and, excluding merger 

integration costs, operating income was $56 million, 

up from $40 million in 2011.  Also importantly, we  

maintained our attractive mid-teen operating margins.

in premium papers, it also provided leadership in 

As a result of our clear market leadership and the 

“Brights”, a new niche category for us, and increased 

infrastructure added with the Wausau acquisition, 

market access by adding the retail channel to our 

we were able to make an additional complementary 

growth platform.  As part of this transaction, we also 

acquisition at the beginning of 2013 with the 

acquired non-premium brands which complemented 

purchase of premium retail business brands from 

our offering in the consumer channel and added 

Southworth Company. This addition strengthened 

$30 million of sales that is reported separately from 

our importance with our existing retail customers and 

Fine Paper.

added Walmart as a new customer for Neenah. 

Neenah Paper, Inc. 2012 Annual Report

COMMITMENT TO SAFETY AND SUSTAINABILITY  

Building on our success in 2012, we will continue 

Neenah’s values will always reflect a commitment 

to safe working conditions, employee engagement 

and sound environmental stewardship. With that as 

background, I would be remiss not saying how proud 

I am of the individual commitment made by every 

to execute on our strategies to grow in specialized 

markets, both organically and through selective 

acquisitions; to increase our size, scale and product 

diversity; and to manage our business in a disciplined, 

shareholder-centric manner.

Neenah employee regarding our workplace safety.  In 

I am grateful for the dedication of our employees, 

2012, we significantly decreased reportable incidents 

the guidance of our Board, and the support of our 

in our facilities by 25%, to 1.8 per 200,000 man-hours.

shareholders, and look forward to delivering many 

On the environmental front in 2012, Neenah was 

more years of progress in the future.

awarded the Wisconsin Sustainable Business 

Sincerely,

Council’s highest environmental certification, the 

Green Masters designation. We also earned the 

Certificate of Environmental Stewardship from the 

Center for Resource Solutions for our production of 

John P. O’Donnell 

President and Chief Executive Officer  

Green-e certified fine paper brands. Certification 

also was awarded by the Climate Registry, which 

recognizes excellence in measuring and reducing 

greenhouse gas emissions.

CONSISTENT STRATEGY, COMPELLING OPPORTUNITIES 

Looking ahead, while global economic conditions 

remain unsettled, I am confident in Neenah’s ability 

to deliver exceptional product performance, capture 

opportunities for profitable growth and continue 

our commitment to increasing shareholder value.   

Our Technical Products business is positioned to 

grow in high-value niches as we develop innovative 

solutions that meet the performance needs of our 

customers and their end users. Our Fine Paper 

business is sought out by customers who seek to 

enhance their brand image and, as a result, continues 

to generate attractive and consistent cash flow 

and profits.

Neenah Paper, Inc. 2012 Annual Report

TECHNICAL	PRODUCTS

Neenah is a leading producer of Technical Products, 
using paper, film, nonwovens and other substrates to 
produce specialized materials that employ saturation, 
coating and other function-enhancing processes 
to deliver specified performance to customers.

Our products include filtration media, tape  
and coated abrasive backings, labels and other 
specialized products. Specific end uses include 

transportation, household and industrial applications, 
medical packaging, retail image transfer papers and 
many others.

The Technical Products group serves customers in 

more than 70 countries through manufacturing facilities 
in the U.S. and Germany, supported by R&D efforts 
focused on developing the new processes and products 
that will meet customers’ needs and drive our growth.

OUR PRODUCTS PROVIDE HIGH-PERFORMANCE SOLUTIONS: 

•   providing essential filtration capabilities for the transportation industry and other sectors

•   meeting specialized needs for strength, durability and resistance to contamination in products as 

diverse as medical packaging, wall covering and furniture backing

•   enabling superior performance in products for industrial applications such as abrasives and tapes   

FILTRATION

High-performance filtration media for fuel, air, oil, cabin air, as well as filtration for other markets

SPECIALTIES

Products for a variety of end markets including labels, non-woven wall cover, medical packaging and durable print 
media 

INDUSTRIAL BACKINGS

Saturated and coated papers used for backing of specialty abrasives and tapes

Neenah Paper, Inc. 2012 Annual Report

FINE	PAPER

Neenah is the leader in the North American premium 
Fine Paper market.  Built on a tradition of quality 
and service, we market some of the most recognized 
and preferred premium papers in North America, 

Neenah’s leadership role is supported by our 
broad range of colors, textures and other product 
features and we have world-class manufacturing, 
with three facilities located in Wisconsin.

with distinguished brands including CLASSIC®, 

ASTROBRIGHTS®, CRANE®,  ROYAL SUNDANCE®, 

Southworth®, and ENVIRONMENT® Papers.

We are also a pioneer in eco-friendly paper 
products. Our ENVIRONMENT® Paper is the premier 
offering of recycled content papers in the market. 

OUR PRODUCTS ARE IN DEMAND WHEREVER IMAGE COUNTS: 

•  

for high-end traditional / digital printing for graphic imaging needs, 
such as  business identification, marketing and promotional materials 
and writing papers 

•  

for specialized uses such as upscale packaging and labels

•  

for unique brightly colored papers for home, school or organization  

GRAPHIC IMAGING

Unique colors, textures and finishes for identity, print collateral, invitations, advertising and envelopes 

PREMIUM PACKAGING & LABEL 

Image enhancing colors and textures of premium folded cartons, box wrap, bags, premium wine, beverage and 
spirit labels, food labels and hang tags

BRIGHTS

Deep, rich, vivid colors and textures for flyers, posters, school supplies, crafting, direct mail advertising and promotions

Neenah Paper, Inc. 2012 Annual Report

NEENAH PAPER, INC. 2012 ANNUAL REPORT

31OCT201109101132

NOTICE OF  2013 ANNUAL MEETING
AND
PROXY STATEMENT

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31OCT201109101132

April 12, 2013

Dear  Stockholder:

On behalf of the Board of Directors, it is  my  pleasure  to  invite you to attend the  2013 Annual

Meeting of Stockholders of Neenah Paper, Inc. to be held at the Company’s headquarters located at
Preston Ridge III, 3460 Preston Ridge Road,  Suite 600, Alpharetta, Georgia 30005 on Thursday,
May 30, 2013 at 10:00 a.m., Eastern Time.

2012 was a very successful year for Neenah and  for our  stockholders as  we  continued  to  execute
against our value-adding strategic plan. We achieved  significant revenue growth through  acquisitions
and organic growth in targeted higher  value  products. In addition, we improved operating margins  and
increased our return on invested capital.  All of which  helped  to  create value and provide attractive
returns for our stockholders. In 2012,  we  again increased our  dividend, initiated  a share repurchase
program and achieved an increase in  stock price  of  28%. We are proud of our 2012 results and the
contributions of Neenah’s dedicated employees  around the world that  made  it possible and will make  a
difference in our future successes.

The formal business to be transacted at  the 2013 Annual Meeting includes:

(cid:127) The election of three Class III directors for a three-year term;

(cid:127) Approval of an advisory vote on the Company’s executive compensation;

(cid:127) Approval of the amendment and restatement  of the Neenah  Paper, Inc. 2004 Omnibus Stock

and Incentive Compensation Plan; and

(cid:127) The ratification of the appointment of Deloitte & Touche LLP as the  Company’s independent

registered public accounting firm for the fiscal year ending  December 31, 2013.

At the meeting, we will provide a brief  report on  our results and strategies. Our  directors and
executive officers, as well as representatives from Deloitte & Touche LLP, will be in attendance to
answer any questions you may have.

Regardless of whether you choose to attend or not, please either vote  electronically using the

Internet, vote by telephone, or follow  the procedures for requesting written copies  of  the proxy
materials described in the attached Proxy  Statement and mark, date, sign and return the proxy  card
included with those materials at your  earliest convenience.  This will assure your shares will be
represented and voted at the Annual Meeting.

Sincerely,

15MAR201217460616

JOHN P. O’DONNELL
President and Chief Executive Officer

31OCT201109101132

Neenah  Paper, Inc.
Preston Ridge III
3460 Preston Ridge Road, Suite 600
Alpharetta, Georgia 30005

NOTICE OF ANNUAL MEETING OF  STOCKHOLDERS
TO  BE HELD MAY 30, 2013

NOTICE HEREBY IS GIVEN that  the 2013 Annual Meeting of Stockholders  of  Neenah
Paper, Inc.  will be held at the Company’s  headquarters  located  at  Preston Ridge III,  3460 Preston
Ridge Road, Suite 600, Alpharetta, Georgia 30005 on Thursday, May  30, 2013 at 10:00  a.m., Eastern
time, for the purpose of considering  and  voting upon:

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1. A proposal to elect as Class III directors the  three nominees named in the  attached Proxy

Statement to serve until the 2016 Annual Meeting of Stockholders;

2. A proposal to approve, on an advisory basis, the Company’s  executive  compensation;

3. A proposal to approve an amendment and  restatement of the Neenah Paper,  Inc. 2004

Omnibus Stock and Incentive Compensation Plan;

4. A proposal to ratify the appointment of  Deloitte & Touche LLP as the independent registered
public accounting firm of Neenah Paper, Inc.  for the  fiscal year ending December 31, 2013;
and

5.

Such other business as properly may come  before  the Annual Meeting or any adjournments
thereof. The Board of Directors is not aware of any other business to be presented to a  vote
of the stockholders at the Annual Meeting.

Information relating to the above matters is set forth  in the attached Proxy  Statement.

Stockholders of record at the close of  business on  March 28,  2013 are entitled to receive notice of and
to vote at the Annual Meeting and any  adjournments  thereof.

The Proxy Statement and the 2012 Annual Report  to Stockholders are  available at

http://www.neenah.com/proxydocs.

By order of the Board of Directors.

29APR200510193718

STEVEN S. HEINRICHS
Senior Vice President, General Counsel  and Secretary

Alpharetta, Georgia
April 12, 2013

PLEASE READ THE ATTACHED PROXY STATEMENT AND  THEN  VOTE

ELECTRONICALLY, BY TELEPHONE, OR REQUEST  PRINTED PROXY  MATERIALS AND
PROMPTLY COMPLETE, EXECUTE  AND RETURN  THE  PROXY CARD INCLUDED  WITH
THE PROXY MATERIALS IN THE ACCOMPANYING POSTAGE-PAID ENVELOPE.

TABLE OF CONTENTS

ANNUAL MEETING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

VOTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND  MANAGEMENT . . .

PROPOSAL 1—ELECTION OF DIRECTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

MEETINGS AND COMMITTEES OF THE BOARD  OF DIRECTORS . . . . . . . . . . . . . . . . . .

CORPORATE GOVERNANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012 DIRECTOR COMPENSATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

EXECUTIVE COMPENSATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

COMPENSATION COMMITTEE REPORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROPOSAL 2—ADVISORY VOTE ON EXECUTIVE COMPENSATION . . . . . . . . . . . . . . . . .

PROPOSAL 3—APPROVAL OF THE  AMENDED AND RESTATED NEENAH PAPER, INC.

2004 OMNIBUS STOCK AND INCENTIVE COMPENSATION PLAN . . . . . . . . . . . . . . . . .

ADDITIONAL EXECUTIVE COMPENSATION INFORMATION . . . . . . . . . . . . . . . . . . . . . .

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION . . . . . . . . .

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE . . . . . . . . . . . . . . .

AUDIT COMMITTEE REPORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROPOSAL 4—RATIFICATION OF  APPOINTMENT  OF INDEPENDENT REGISTERED

PUBLIC ACCOUNTING FIRM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INDEPENDENT REGISTERED PUBLIC ACCOUNTING  FIRM  FEES  AND  SERVICES . . . . .

STOCKHOLDERS’ PROPOSALS FOR 2014 ANNUAL MEETING . . . . . . . . . . . . . . . . . . . . . .

OTHER MATTERS THAT MAY COME BEFORE  THE  ANNUAL MEETING . . . . . . . . . . . . .

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6

9

11

13

17

19

30

31

33

41

49

49

50

51

51

52

53

HOUSEHOLDING OF NOTICE OF  INTERNET AVAILABILITY OF  PROXY MATERIALS

AND PROXY MATERIALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

53

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31OCT201109101132

Neenah  Paper, Inc.

Preston Ridge III
3460 Preston Ridge Road, Suite 600
Alpharetta, Georgia 30005

PROXY STATEMENT
FOR THE ANNUAL MEETING OF STOCKHOLDERS
TO BE HELD MAY 30, 2013

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This Proxy Statement is furnished to the stockholders of  Neenah Paper, Inc. in connection with the

solicitation  of proxies by our Board of  Directors to be voted at the 2013 Annual Meeting of
Stockholders and at any adjournments thereof. The Annual Meeting will be held at the Company’s
headquarters located at Preston Ridge  III, 3460 Preston Ridge  Road, Suite 600,  Alpharetta, Georgia
30005 on Thursday, May 30, 2013 at  10:00  a.m., Eastern Time. When  used  in this Proxy  Statement, the
terms ‘‘we,’’ ‘‘us,’’ ‘‘our,’’ ‘‘the Company’’  and ‘‘Neenah’’ refer to Neenah  Paper, Inc.

The approximate date on which this  Proxy Statement is being filed  and the Notice is being sent or

given to stockholders is April 12, 2013.

General

VOTING

The securities that can be voted at the Annual Meeting consist of our common stock, par value

$0.01 per share, with each share entitling its owner to one vote on each matter submitted to the
stockholders. The  record date for determining the  holders  of  common stock who are  entitled to receive
notice of and to vote at the Annual Meeting is the  close of business March 28, 2013. On the record
date  15,970,208 shares of common stock were outstanding and eligible  to  be voted at the Annual
Meeting.

Quorum and Vote Required

The presence, in person or by proxy, of the  holders of  a majority of the issued and outstanding

shares of our common stock is necessary to constitute  a quorum at the Annual Meeting.

In voting with regard to the proposal to elect as Class III  directors (Proposal 1) the  three

nominees named herein, stockholders  may vote for all nominees listed herein, withhold their votes as
to all nominees or withhold their votes  as to specific nominees. The vote required to approve
Proposal 1 is a majority of the shares of  common stock represented and entitled to vote on Proposal 1,
provided a quorum is present. Votes that  are withheld will  be  considered as  shares present and entitled
to vote for the proposal, and therefore will have the same  legal effect as  votes against the  proposal.

In voting with regard to the proposal to approve, on an  advisory non-binding basis,  the Company’s

executive compensation (Proposal 2), stockholders may vote in favor of the proposal,  against the
proposal, or may abstain from voting.  The vote required to approve Proposal 2 is majority  of the shares

3

of common stock represented and entitled to vote  on Proposal 2,  provided  a quorum is present. As a
result, abstentions will be considered in  determining  the number  of votes  required  to  obtain  the
necessary majority vote for the proposal,  and  therefore will have the  same legal effect  as votes against
the proposal.

In voting with regard to the proposal to approve the amendment and restatement of  the existing

Neenah Paper, Inc. 2004 Omnibus Stock and Incentive Compensation  Plan (the ‘‘Omnibus Plan’’)
(Proposal 3), stockholders may vote in  favor of the proposal, against the proposal,  or may abstain from
voting. The vote required to approve Proposal 3 is majority  of  the shares  of common stock represented
and entitled to vote on Proposal 3, provided  a quorum is present. As a result,  abstentions  will  be
considered in determining the number  of votes  required to obtain the  necessary  majority vote for the
proposal, and therefore will have the same legal  effect  as votes against the proposal.

In voting with regard to the proposal to ratify the  appointment of the independent registered

public accounting firm (Proposal 4), stockholders may vote in  favor of the proposal, against the
proposal, or may abstain from voting.  The vote  required to approve Proposal 4  is a majority of the
shares of common stock represented  and  entitled to vote at the Annual Meeting, provided a quorum is
present. Abstentions will be considered  as shares  present and entitled to vote for  the proposal, and
therefore will have the same legal effect as votes against the proposal.

If your shares are held in the name of a bank  or brokerage  firm (in  ‘‘street  name’’) and you do
not vote your shares, your bank or brokerage firm  can only vote your  shares in  their discretion  upon
proposals which are considered ‘‘discretionary’’ proposals. We believe that Proposal  4 is  a discretionary
proposal. Brokers  are prohibited from  exercising  discretionary  authority for  beneficial owners who have
not provided voting instructions to the  broker for proposals which are considered ‘‘non-discretionary’’
(a ‘‘broker non-vote’’). We believe Proposals 1, 2, and 3  are non-discretionary proposals. As  such,
broker non-votes will be counted for the purpose of determining if  a quorum is  present,  but will not be
considered as shares entitled to vote  on  Proposals 1, 2, and 3 and therefore  will  have no effect  on the
outcome of these proposals.

Proxy Voting Procedures

We  are choosing to follow the Securities and Exchange Commission  (‘‘SEC’’) rules that allow
companies to furnish proxy materials to stockholders via  the Internet.. If  you  received a  Notice  of
Internet Availability of Proxy Materials,  or ‘‘Notice,’’ by  mail,  you will not receive a  printed  copy  of the
proxy materials, unless you specifically  request one. The  Notice  instructs you on how to access and
review all of the important information contained  in the proxy statement  and annual report as  well as
how to submit your proxy over the Internet. If  you received the Notice and would  still like  to  receive a
printed copy of our proxy materials, you  should follow the  instructions  for  requesting these  materials
included in the Notice. We plan to mail the  Notice  to  stockholders by  April 12, 2013.

You may vote in person at the Annual Meeting or  by proxy. We recommend you vote by proxy

even if you plan to attend the Annual Meeting. You can  always change your  vote  at the  meeting.
Giving us your proxy means you authorize us to vote your shares at the Annual Meeting  in the manner
you direct.

If your shares are held in your name, you can vote by proxy in three convenient ways:

(cid:127) Via the Internet: Go to http://www.proxyvote.com and follow the instructions.

(cid:127) By Telephone: Call toll-free 1-800-690-6903 and follow the  instructions.

(cid:127) By Mail: Request a printed copy of the proxy  materials disclosed in  this Proxy Statement  and

complete, sign, date and return your proxy card in the envelope included  with your  printed proxy
materials.

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If your shares are held in street name, the  availability of telephone and internet voting will depend

on the voting processes of the applicable bank or brokerage firm;  therefore, it is recommended that
you follow the voting instructions on  the  form you  receive from  your bank or brokerage  firm.  All
properly executed proxies received by Neenah in time to be voted at the Annual Meeting and not
revoked will be voted at the Annual Meeting  in accordance with the directions noted on the proxy
card. If  any other matters properly come before the  Annual Meeting, the  persons named as proxies will
vote upon such matters according to their judgment.

Any stockholder of record delivering a proxy  has the power to revoke it  at any time  before  it is

voted: (i) by giving written notice to Steven S. Heinrichs, Senior Vice President,  General Counsel  and
Secretary of Neenah, at Preston Ridge III, 3460 Preston Ridge Road,  Suite 600, Alpharetta,
Georgia 30005; (ii) by submitting a proxy card  bearing a  later date, including a proxy  submitted via the
Internet or by telephone; or (iii) by voting in  person at the Annual  Meeting.  Please  note, however,  that
any beneficial owner of our common  stock whose shares  are held in  street  name may (a)  revoke his or
her proxy and (b) attend and vote his  or her shares in person at the Annual  Meeting only in
accordance with applicable rules and  procedures as then  may  be  employed by such  beneficial owner’s
brokerage firm or bank. In particular, in order to attend and vote his or her shares at  the Annual
Meeting, a beneficial owner generally  must obtain  a form of proxy or other appropriate documentation
from such beneficial owner’s brokerage  firm or bank.

We  are also sending the Notice and voting materials to participants  in various employee benefit
plans of Neenah. The trustee of each  plan,  as the stockholder of  record  of the shares  of common stock
held in the plan, will vote whole shares  of  stock attributable to each participant’s  interest in the plan in
accordance with the directions the participant gives  or, if no  directions are given by the  participant, in
accordance with the directions received from the applicable plan committees.

In addition to soliciting proxies through  the mail,  we may solicit proxies through our directors,

officers and employees, in person and by  telephone  or email and facsimile. We expect to retain
Georgeson Inc. to aid in the solicitation  at  a cost  of  approximately $8,000, plus reimbursement  of
out-of-pocket expenses. Brokerage firms, nominees, custodians and  fiduciaries also may be requested to
forward proxy materials to the beneficial owners of shares held of record  by  them. We will pay  all
expenses incurred in connection with  the solicitation  of proxies.

We  will announce the final results on our web site at www.neenah.com shortly after the meeting

and on Form 8-K immediately following the  meeting.

If a  signed proxy card is received which does  not  specify a vote  or an abstention, then  the shares

represented by that proxy card will be  voted FOR the election of all  Class  III director nominees
described herein, FOR the approval  of the Company’s executive  compensation, FOR the approval  of
the amendment and restatement of the Omnibus Plan, and  FOR the ratification  of  the appointment of
Deloitte & Touche LLP as our independent registered public accounting firm for the year ending
December 31, 2013. Neenah is not aware, as  of the date hereof,  of  any matters to be voted upon  at the
Annual Meeting other than those stated in this proxy  statement.  If any other matters  are properly
brought before the Annual Meeting, the enclosed  proxy card gives discretionary authority to the
persons named as  proxies to vote the  shares  represented thereby in their discretion.

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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND  MANAGEMENT

The following table sets forth information  regarding the beneficial  ownership of our common stock
as of  March 28, 2013 with respect to:  (i)  each  of our directors; (ii) each of the named executive officers
appearing elsewhere herein; and (iii)  all  executive  officers and  directors as a group,  based in  each  case
on information furnished to us by such  persons. As used in  this  Proxy  Statement, ‘‘beneficial
ownership’’ means that a person has, as  of March 28,  2013, or  may  have within 60 days thereafter, the
sole or shared power to vote or direct the  voting of  a security and/or the sole or shared investment
power to dispose of or direct the disposition of a security.

Name

Shares
Beneficially
Owned(1)

Percent of
Class(2)

Sean T. Erwin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Edward Grzedzinski . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Steven S. Heinrichs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mary Ann Leeper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bonnie  C. Lind . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Timothy S. Lucas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
John F. McGovern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Philip C. Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
John P. O’Donnell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Julie A Schertell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Armin S. Schwinn . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stephen M. Wood . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All directors and executive officers as a group (12 persons) . . . . . . . . . . . . . . .

88,678(3)
23,520(4)
46,626(5)
22,780(6)
97,250(7)
32,610(8)
20,215(9)
27,897(10)
154,255(11)
13,738(12)
2,650(13)
33,090(14)
563,308

*
*
*
*
*
*
*
*
*
*
*
*
3.5

(1) Except as otherwise noted, the directors  and executive officers,  and  all directors and executive

officers as a group, have sole voting power and sole investment power  over  the shares  listed.
Shares of common stock held by the  trustee of Neenah’s 401(k) Retirement Plan and Retirement
Contribution Plan for the benefit of, and  which are attributable to our executive officers are
included in the table.

(2) An asterisk indicates that the percentage  of  common stock beneficially  owned by the named

individual does not exceed 1% of the total  outstanding shares of our  common stock.

(3) Includes 25,170 shares of common stock  subject to stock options  that are exercisable by Mr. Erwin
as of  March 28, 2013 or within 60 days thereafter  and (ii) 925 shares of common  stock  issuable
upon conversion of restricted stock units  that are vested or will vest within 60 days  of March 28,
2013.

(4) Includes (i) 10,455 shares of common stock subject  to  stock options that  are exercisable by

Mr. Grzedzinski as of March 28, 2013  or within 60 days thereafter  and  (ii) 1,850 shares of common
stock issuable upon conversion of restricted stock units that are vested or will vest within 60  days
of March 28, 2013.

(5) Includes 39,431 shares of common stock  subject to stock options  that are exercisable by

Mr. Heinrichs as of March 28, 2013 or within 60 days thereafter.

(6) Includes (i) 10,345 shares of common stock subject  to  stock options that  are exercisable by

Dr. Leeper as of March 28, 2013 or within 60 days thereafter and (ii) 1,850 shares of  common
stock issuable upon conversion of restricted stock units that are vested or will vest within 60  days
of March 28, 2013.

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(7) Includes 35,315 shares of common stock  subject to stock options  that are exercisable by Ms. Lind

as of  March 28, 2013 or within 60 days thereafter.

(8) Includes (i) 21,655 shares of common stock subject  to  stock options that  are exercisable by

Mr. Lucas as of March 28, 2013 or within  60 days thereafter and (ii)  1,850 shares of  common stock
issuable upon conversion of restricted stock  units that are vested  or will vest within 60  days of
March 28, 2013.

(9) Includes 16,060 shares of common stock  subject to stock options  that are exercisable by

Mr. McGovern as of March 28, 2013 or within 60  days thereafter.

(10) Includes (i) 17,025 shares of common stock subject  to  stock options that  are exercisable by

Mr. Moore as of March 28, 2013 or within  60 days thereafter  and (ii) 1,867  shares of common
stock issuable upon conversion of restricted stock units that are vested or will vest within 60  days
of March 28, 2013.

(11) Includes 103,865 shares of common stock  subject to stock options  that are exercisable by

Mr. O’Donnell as of March 28, 2013  or within  60 days thereafter.

(12) Includes 8,516 shares of common stock  subject to stock options  that are exercisable by

Ms. Schertell as of March 28, 2013 or within 60 days thereafter.

(13) Includes 2,650 shares of common stock  subject to stock options  that are exercisable by

Mr. Schwinn as of March 28, 2013 or within 60 days thereafter.

(14) Includes (i) 18,345 shares of common stock subject  to  stock options that  are exercisable by

Dr. Wood as of March 28, 2013 or within 60 days  thereafter and  (ii) 1,850 shares  of common stock
issuable upon conversion of restricted stock  units that are vested  or will vest within 60  days of
March 28, 2013.

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The following table sets forth information  regarding the beneficial  ownership of our common stock

as of  December 31, 2012 for each person known to us  to  be the beneficial owner  of  more than  5% of
our  outstanding common stock.

Name  and Address of Beneficial Owner

Common Stock Beneficially Owned

Number of Shares

Percent of Class

Blackrock, Inc.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,228,609(1)

7.75%

40 East  52nd Street
New York, NY 10022

Vanguard Group, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,088,331(2)

6.86%

100 Vanguard Blvd.
Malvern, PA 19355

Allianz Global Investors U.S. Holdings LLC . . . . . . . . . . . . . . . . . . .

897,014(3)

5.70%

680 Newport Center Drive, Suite 250
Newport Beach, CA 92660

(1) The amount shown and the following information is derived  from the Schedule  13G filed by

BlackRock, Inc. on February 8, 2013,  reporting beneficial ownership as  of December 31, 2012. Of
the 1,228,609 shares shown, BlackRock, Inc. has  sole  dispositive power  and  sole voting power over
all 1,228,609 shares.

(2) The amount shown and the following information is derived  from the Schedule  13G filed by

Vanguard Group, Inc. on February 12, 2013,  reporting beneficial ownership as of December  31,
2012. Of the 1,088,331 shares shown, Vanguard Group, Inc. has sole dispositive  power  over
1,063,176 shares, shared dispositive power over 25,155  shares  and sole voting power over 26,255
shares.

(3) The amount shown and the following information is derived  from the Schedule  13G filed by

Allianz Global Investors U.S. LLC and NFJ Investment Group LLC, on February14, 2013, each of
which  does not affirm the existence of a group, reporting beneficial ownership as of December 31,
2012. Of the 897,014 shares shown, the reporting  entities,  taken  as a  whole, report sole  dispositive
power and sole voting power over all 897,014 shares.

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PROPOSAL 1—
ELECTION OF DIRECTORS

The Board currently consists of eight  members  divided into two classes of  three directors and  one

class of two directors. The directors in  each class  serve three year  terms, with  the terms of the  Class  III
directors expiring at the 2013 Annual Meeting.  The Board  has nominated Sean T. Erwin, John F.
McGovern and Edward Grzedzinski, each a  current director  of Neenah,  for re-election as Class  III
directors at the 2013 Annual Meeting. If elected, the nominees will serve a three-year  term expiring at
the 2016 Annual Meeting of Stockholders  and until  his successor has been duly elected and qualified.

Each  of the nominees has consented  to  serve another term as a director if re-elected. If any of the

nominees should be unavailable to serve for  any  reason (which  is not anticipated),  the Board may
designate a substitute nominee or nominees (in which event the  persons named on  the enclosed proxy
card will vote the shares represented by all valid proxy cards for  the election of such substitute nominee
or nominees), allow the vacancies to  remain open until a  suitable  candidate  or candidates are located,
or by resolution provide for a lesser  number of  directors.

If any incumbent nominee for director  in an uncontested election should  fail  to  receive the
required affirmative vote of the holders  of a  majority of the shares represented and entitled  to  vote at
the Annual Meeting, under Delaware  law the director remains in office as a  ‘‘holdover’’  director until
his or  her successor is elected and qualified or until his or her earlier resignation, retirement,
disqualification, removal from office  or death. In the event of a holdover  director, the  Board of
Directors in its discretion may request the director to resign  from  the Board.  If the director resigns,  the
Board of Directors may immediately fill  the  resulting vacancy, allow the  vacancy to remain open until a
suitable  candidate is located and appointed or adopt a resolution to decrease  the authorized  number of
directors.

The Board unanimously recommends  that the stockholders vote ‘‘FOR’’  the proposal  to elect
Sean T. Erwin, John F. McGovern and  Edward Grzedzinski  as Class III  directors  for a  three-year  term
expiring at the 2016 Annual Meeting of Stockholders and  until their successors have  been duly elected
and qualified.

Set forth below is certain information as of March 28,  2013, regarding  the three nominees  and
each  director continuing in office, including  their  ages, principal  occupations  (which have continued for
at least the past five years unless otherwise noted), current Board experience and  participation, and
how the background, experience and  qualification of each nominee and director  make  them well  suited
to serve on Neenah’s Board.

Information Regarding Directors Nominated  for Reelection

Sean T. Erwin, born in 1951, is the Chairman of our Board  of Directors. Mr. Erwin served  as the

Company’s President and Chief Executive Officer from 2004 through May 2011. Prior to the  spin-off of
Neenah from Kimberly-Clark Corporation on  November 30, 2004  (the ‘‘spin-off’’), Mr. Erwin had  been
an employee of Kimberly-Clark since  1978, and had  held increasingly senior positions in both  finance
and business management. In January  2004, Mr.  Erwin  was named President of  Kimberly-Clark’s  Pulp
and Paper Sector, which comprised the businesses transferred to us by Kimberly-Clark in the  spin-off.
He served as the President of the Global Nonwoven business  from early 2001. He has  also served as
the President of the European Consumer Tissue business, Managing Director of Kimberly-Clark
Australia, as well as previously serving as  President of the Pulp  and Paper Sector, and  President of the
Technical Paper business. Mr. Erwin  received his  BS in  Accounting and Finance from Northern Illinois
University. Mr. Erwin currently serves  as a director of Carmike Cinemas, Inc. Mr. Erwin has served as
a director of Neenah since November  30,  2004. Mr. Erwin’s extensive experience as  former CEO of the
Company and his vast industry experience and leadership  positions  make him an effective  member of
Neenah’s Board.

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John F. McGovern, born in 1946, is the founder, and since  1999 a partner, of  Aurora Capital  LLC,
a private investment and consulting firm based in Atlanta,  Georgia.  Prior to founding Aurora  Capital,
Mr. McGovern served in a number of positions  of increasing responsibility at Georgia-Pacific
Corporation from 1981 to 1999, including Executive Vice President/Chief  Financial Officer  from 1994
to 1999. Previously, Mr. McGovern had been Vice  President and Director,  Forest Products and Package
Division of Chase Manhattan Bank. He currently serves as a director of NewPage Corporation and
Xerium Technologies, Inc. where he serves as  audit committee chairman.  Mr.  McGovern also served as
a director of GenTek, Inc. from 2003 to 2009, Maxim  Crane Works Holdings,  Inc. from 2005  to  2008,
and  Collective Brands Inc. from 2003 to 2012. From 2006 to 2010  Mr. McGovern  served  as lead
director  of Neenah’s Board for all executive sessions of  non-management  directors. Mr. McGovern has
served as a director of Neenah since January 10, 2006. Mr. McGovern received his BS  from Fordham
University. Mr. McGovern’s extensive experience as  the senior financial  executive of a  multi-national
paper products company and his experience as an  executive in the  financial services industry as well as
his experience on other public company boards make him  an effective  member of  Neenah’s Board.

Edward Grzedzinski, born in 1955, served as the Chief Executive Officer of NOVA Information

Systems from 1993 to 2001, and Vice Chairman of US Bancorp from November 2001 to 2004.
Mr. Grzedzinski has over 25 years of  experience in the electronic payments industry and was a
co-founder of NOVA Information Systems in 1991. Mr. Grzedzinski served  as a member of the
Managing Committee of US Bancorp,  and was  a member of the Board of Directors  of US  Bank, N.A.
Mr. Grzedzinski also served as Chairman of euroConex Technologies,  Limited, a European payment
processor owned by US Bancorp until November 2004  and  was  a  member of the Board of Directors of
Indus International, a global provider of enterprise asset  management products and services until April
2005.  Mr.  Grzedzinski  has  served  as  a  director  of  Marlin  Business  Services  since  May  2005  and  Neenah
Paper since November 30, 2004. In May  2012, Mr.  Grzedzinski was elected as Presiding  Director
(Senior Non-Executive Director) of Neenah.  Mr. Grzedzinski’s  experience as chief  executive officer and
chairman of a financial services company and  experience on other boards makes him an effective
member of Neenah’s Board.

Class I Directors—Term Expiring at the 2014 Annual Meeting

Timothy S. Lucas, CPA, born in 1946, has served as an independent  consultant on financial
reporting issues practicing as Lucas Financial Reporting since 2002. From 1988 to 2002, Mr. Lucas
worked at the Financial Accounting Standards Board (‘‘FASB’’),  where he was  the Director of Research
and Technical Activities, and Chairman of the FASB’s  Emerging Issues Task Force. Mr. Lucas  has
served as a director of Neenah since  November 30, 2004.  Mr. Lucas received his BA in Economics and
BS in Accounting from Rice University  and  his Master of Accounting  from the Jesse H. Jones
Graduate School, Rice University. Mr.  Lucas’ experience at FASB and his  educational background
make him an effective member of Neenah’s Board.

Philip C. Moore, born in 1953, is a partner at McCarthy T´etrault LLP, Canada’s national law firm.

Mr. Moore practices corporate and securities  law,  with particular emphasis on  corporate governance
and finance, mergers and acquisitions  and  other  business  law issues. He has been involved in  many
corporate mergers, acquisitions, dispositions  and  reorganizations, as well  as capital markets transactions
in a variety of industries and geographies.  Mr. Moore has extensive experience in corporate
transactions involving the pulp and paper  industries.  Mr. Moore has been awarded the  designation
‘‘Chartered Director’’ from the Directors College,  Canada’s leading  director education program run by
McMaster University and the Conference Board of  Canada. He has advised on the design  and
implementation of numerous executive  compensation  plans, as well  as on  executive compensation
governance matters. Mr. Moore has  been with McCarthy  T´etrault LLP since 1988, before which  he
practiced in Toronto, Canada and Sydney, Australia. From  1994 until 2000 he  was a director  of Imax
Corporation and is currently a director  of  a number of private  corporations.  Mr.  Moore  has served as  a

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director of Neenah since November 30, 2004.  Mr. Moore received  his  BA  from McMaster University
and his LLB from Queen’s University. Mr.  Moore’s  educational background and extensive experience
in corporate governance and business  law  makes  him an effective member of Neenah’s Board.

John P. O’Donnell, born in 1960, is President and Chief Executive Officer of the Company. Prior to

being CEO, Mr. O’Donnell served as Chief  Operating Officer of the Company and  President, Fine
Paper. Mr. O’Donnell was employed by  Georgia-Pacific Corporation  from 1985 until  2007 and held
increasingly senior management positions  in the Consumer  Products division. Mr. O’Donnell served as
President of the North American Retail Business from 2004  through 2007,  and as President of the
North American Commercial Tissue business from 2002 through 2004.  Mr.  O’Donnell received  his BS
from Iowa State University. Mr. O’Donnell has  served as  a  director of Neenah  since November 2010.
Mr. O’Donnell’s extensive experience in the paper  and consumer products industries, and his leadership
positions in the Company, make him  an effective  member of Neenah’s Board.

Class II  Directors—Term Expiring at the 2015  Annual Meeting

Mary Ann Leeper, Ph.D., born in 1940, is Senior Strategic Advisor of  The  Female  Health Company.

She stepped down  as its President and Chief Operating Officer in May 2006; a position she held since
1996. Dr. Leeper was President and Chief Operating  Officer  of  The Female  Health Company Division
of the Wisconsin Pharmacal Company from  1994 to 1996, and held other  senior  positions  from 1987 to
1994 in the Wisconsin Pharmacal Company (renamed  The Female Health Company in  1996).
Dr. Leeper has served as a Director of  The Female  Health Company  since  1987. Dr. Leeper was an
Adjunct Professor at the University of Virginia’s Darden Graduate School  of Business  MBA program
from 2001 to 2012. She held senior positions at G  D Searle, was Assistant Professor at Temple
University Schools of Pharmacy and Medicine, as well  as a biochemist for Wyeth Laboratories  and
McNeil Laboratories. Dr. Leeper’s educational  background includes  a  B.S.,  Drexel University; M.S.,
Temple University, M.M., Northwestern  University and  Ph.D. from Temple  University.  Dr. Leeper has
served as a director of Neenah since November  30, 2004. Dr.  Leeper’s  educational background and her
experience as senior executive of a technical  manufacturing company makes  her an effective  member  of
Neenah’s Board.

Stephen M. Wood, Ph.D., born in 1946, is Chairman of the Board for  FiberVisions  Corporation
which  is a leading global manufacturer  of  synthetic fibers  for  consumer products, construction and
industrial applications. Dr. Wood was  President and Chief Executive Officer of FiberVisions from  2006
to 2012. Dr. Wood is also Chairman of the Board  of ESFV which is a  global joint Venture with JNC
Corporation, a leading Japanese Chemical Company. From 2001 to 2004,  Dr. Wood served  as President
and Chief Executive Officer of Kraton Polymers, a specialties chemical  company, and Chairman  and
Representative Director of JSR Kraton Elastomers,  a Japanese joint venture  company. Prior  to  this
Dr. Wood was President of the Global  Elastomers business of Shell Chemicals, Ltd., and a Vice
President of that company. Dr. Wood was  also elected International  President of  the International
Institute of Synthetic Rubber Producers. Dr.  Wood has a BSc  in Chemistry and a Ph.D. in Chemical
Engineering from Nottingham University, United  Kingdom and is a graduate  of  the Institute of
Chemical Engineers. Dr. Wood has served as a  director of  Neenah since November 30, 2004.
Dr. Wood’s educational background and his  experience as a senior  executive of a  chemical
manufacturing company provides the knowledge base and  experience to make  him  an effective member
of Neenah’s board.

MEETINGS AND COMMITTEES OF THE BOARD  OF DIRECTORS

The Board of Directors conducts its  business through meetings of  the full Board  and through

committees of the Board, consisting of an  Audit Committee, a Compensation Committee and  a
Nominating and Corporate Governance  Committee, which  we refer  to  as the Nominating  Committee.
During  2012 our Board held five meetings, the Audit Committee held seven meetings, the

11

Compensation Committee held six meetings  and  the Nominating Committee held four meetings. The
Company’s Corporate Governance Policies provide that  all  directors are expected  to  regularly attend
and participate in Board and Committee meetings and encourage  the directors  to  attend  the
Company’s Annual Meeting. In 2012 all of our directors attended more than 75% of the  meetings of
the Board and meetings of the committees of which  he  or she is a  member.  Neenah holds regularly
scheduled executive sessions of non-management directors and the independent  directors hold executive
sessions at least once every year without management or the non-executive directors present. Seven of
the Company’s directors were in attendance at the 2012  Annual Meeting.

Audit Committee

The Audit Committee is comprised solely of directors who  meet  the independence requirements of

the New York Stock Exchange (‘‘NYSE’’) and the Securities  Exchange Act  of 1934, as  amended
(‘‘Exchange Act’’), and are financially literate,  as required by NYSE rules. At least one  member  of the
Audit Committee is an audit committee  financial expert, as defined by  the rules and  regulations of
SEC. The Audit Committee has been  established in accordance  with applicable rules promulgated by
the NYSE and SEC. The Audit Committee assists the Board in monitoring:

(cid:127) the quality and integrity of our financial statements;

(cid:127) our compliance with ethical policies contained in our  Code of Business  Conduct  and Ethics  and
legal and regulatory requirements as well as the  administration  of  our policy  regarding related
party transactions;

(cid:127) the independence, qualification and performance of our registered public accounting firm;

(cid:127) the performance of our internal auditors;  and

(cid:127) related party transactions.

The Audit Committee is governed by  the Audit Committee Charter approved by the  Board. The

charter is available on our website at  www.neenah.com.

The members of the Audit Committee, which met seven times  in 2012, are Messrs. Lucas

(Chairperson), Moore and Dr. Wood.  The Board has determined, based on his experience at the FASB,
that Mr. Lucas is an audit committee financial  expert  within the meaning  of  the SEC’s rules.

Nominating and Corporate Governance  Committee

The Nominating Committee is comprised solely  of directors who meet the  NYSE independence

requirements. The Nominating Committee:

(cid:127) oversees the process by which individuals are  nominated to our Board;

(cid:127) reviews the qualifications, performance and independence of members of our Board;

(cid:127) reviews and recommends policies with  respect to composition,  organization, processes  and

practices of our Board, including diversity; and

(cid:127) identifies and investigates emerging  corporate  governance issues and trends that may affect  us.

The Nominating Committee is governed by the Nominating and Corporate  Governance  Committee

Charter approved by the Board. The  charter is  available  on our website at www.neenah.com.

The members of the Nominating Committee,  which met four times in  2012, are Dr.  Leeper

(Chairperson), Messrs. McGovern and Grzedzinski.

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Compensation Committee

The Compensation Committee is comprised solely of  directors who meet NYSE independence
requirements, meet the requirements  for a  ‘‘nonemployee director’’ under  the Exchange Act, and meet
the requirements for an ‘‘outside director’’ under Section 162(m) of  the Internal Revenue Code  of
1986, as amended (the ‘‘Code’’). The Compensation Committee:

(cid:127) reviews and approves corporate goals  and objectives relevant to the compensation  of  our  Chief

Executive Officer and sets such compensation;

(cid:127) approves, in consultation with our Chief Executive Officer, the compensation of our officers who

are elected by our Board;

(cid:127) makes recommendations to our Board with respect to our equity-based plans and executive

incentive compensation plans; and

(cid:127) reviews with management and approves awards under our long-term incentive-compensation

plans and equity-based plans.

The Compensation Committee is governed  by  the Compensation Committee Charter  approved by

the Board. The charter is available on  our website at www.neenah.com.

The members of the Compensation Committee, which met six times in 2012, are Messrs. Moore

(Chairperson), McGovern and Dr. Wood.

Additional information regarding the  Compensation  Committee’s processes and  procedures  for

consideration of executive compensation is provided in  the Compensation Discussion and Analysis
below.

Independent Directors & Board Structure

CORPORATE GOVERNANCE

Our Amended and Restated Bylaws provide  that a majority  of  the directors  on our Board  shall  be
independent. In addition, the Corporate Governance  Policies adopted by the  Board, described further
below, provide for independence standards consistent  with NYSE  listing standards.  Generally, a
director does not qualify as an independent director if the director  (or  in some cases, members  of the
director’s immediate family) has, or in  the past  three years has had, certain material relationships or
affiliations with the Company, its external or internal auditors, or other companies that do business
with the Company.

The Board selects from among its members the Chairman of the  Board. The Board also elects the
Chief Executive Officer of the Company. The Board believes  that at this time it  is appropriate for Sean
T. Erwin to serve as the Chairman while John P. O’Donnell serves as Chief Executive  Officer and a
member of the Board. Mr. Erwin’s position  as Chairman and Mr.  O’Donnell’s position as  both  CEO
and a Director provides a continuity  of  leadership between the senior executive team  and the  Board
and enhances the corporate governance  environment of  the Board.  In addition, in  2012 the Board
appointed Edward Grzedzinski to serve as the  Presiding Director  to  chair all meetings of the
independent directors. Having six out  of  eight independent  directors provides  Neenah with  a sufficient
level  of  oversight, governance and independence without unduly  limiting the senior executives from
acting in the best interest of the Company  and  its shareholders.

In evaluating the independence of our independent directors,  the Board also considered whether

any of the independent directors had any material relationships  with Neenah  and concluded that no
such material relationship existed that  would  impair their independence.  See ‘‘Approval of  Related
Party Transactions’’ below. In making  this determination, the Board relied both on information
provided by our directors as well as information developed internally by Neenah. As is currently the

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case, immediately after the election of the  nominees to the Board of Directors,  a majority of all
directors holding office will be independent  directors. The  Nominating Committee and the Board  have
affirmatively determined that six of the Company’s eight directors do  not have any relationship that
would interfere with the exercise of independent judgment in carrying  out their responsibilities  as
directors and are independent in accordance with  NYSE listing  standards, Securities and Exchange
Commission (‘‘SEC’’) rules and regulations  and our Corporate Governance  Policies.  Neenah’s
independent directors are Mary Ann Leeper, Stephen  M. Wood, John F.  McGovern, Edward
Grzedzinski, Timothy S. Lucas and Philip C. Moore.

Nomination of Directors

The Board of Directors is responsible  for approving candidates  for  Board membership. The Board

has delegated the screening and recruitment process to the Nominating Committee, in consultation
with the Chairman of the Board and  Chief Executive Officer. More specifically, our Nominating
Committee has adopted, and the Board  has  ratified, the  ‘‘Neenah Paper, Inc.  Policy  Regarding
Qualification and Nomination of Director Candidates.’’

The Nominating Committee seeks to create a  Board that is  as a whole strong in its collective

knowledge of, and diversity of skills and  experience  with respect to, accounting and  finance,
management and leadership, vision and strategy, business operations,  business judgment, crisis
management, risk assessment, industry  knowledge, corporate governance, education, background and
global  markets.

Qualified candidates for director are those who, in the judgment of the Nominating Committee,

possess all of the following personal attributes and a  sufficient mix of the  following experience
attributes to assure effective service on the  Board. Personal attributes of a Board candidate considered
by the Nominating Committee include: leadership,  ethical nature, contributing nature, independence,
interpersonal skills, and effectiveness. Experience  attributes of a Board candidate considered by the
Nominating Committee include: financial  acumen, general business experience, industry knowledge,
diversity  of view-points, special business experience and expertise. When the  Nominating Committee
reviews a potential new candidate, the Nominating Committee looks  specifically at the candidate’s
qualifications in light of the needs of  the Board  and our company at that time, given the  then current
mix of director attributes. Although the Company does not have a specific Board diversity policy, the
Nominating Committee looks at the diversity of experience, background and  Board composition in
recommending director candidates as  required by the Nominating Committee’s  charter.

The Nominating Committee utilizes a variety of methods  for identifying and evaluating nominees

for director. The Nominating Committee  periodically assesses  the appropriate size of  the Board and
whether any vacancies on the Board  are  expected. In the  event that vacancies are  anticipated or
otherwise arise, the Nominating Committee will seek to identify director candidates based on  input
provided by a number of sources, including:  (i)  Nominating Committee members; (ii) other directors of
Neenah; (iii) management of Neenah; and (iv) stockholders  of Neenah.  The  Nominating Committee
also has the authority to consult with  or  retain advisors or search firms  to  assist  in the identification of
qualified director candidates.

The Nominating Committee will consider  nominees recommended by  stockholders as candidates
for election to the Board. A stockholder wishing to nominate  a  candidate for election to the Board at
the Annual Meeting is required to give written  notice to the  Secretary of Neenah  of  his or her
intention to make a nomination. Pursuant to our Amended and Restated Bylaws,  the notice of
nomination must be received by Neenah  not  less  than 50  days nor more than 75  days prior to the
Annual Meeting, or if Neenah gives less  than 60  days notice of the meeting  date, the notice of
nomination must be received within 10  days  after the Annual Meeting date  is announced.

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To recommend a nominee, a stockholder should  write to Steven S.  Heinrichs, Senior Vice

President, General Counsel and Secretary  of Neenah, at 3460 Preston  Ridge Road,  Preston  Ridge III,
Suite 600, Alpharetta, Georgia 30005. Any such recommendation must include:

(cid:127) the name and address of the stockholder and  a representation that  the stockholder is  a holder of

record of shares of our common stock;

(cid:127) a brief biographical description for  the nominee, including  his or her name, age, business and

residence addresses, occupation for at least the last five years, and a statement of the
qualifications of the candidate, taking into account  the qualification requirements set forth
above;

(cid:127) a description of all arrangements or  understandings between the  stockholder and each nominee;

and

(cid:127) the candidate’s consent to serve as  a director  if elected.

Once director candidates have been identified, the Nominating Committee will  then evaluate each

candidate in light of his or her qualifications and  credentials and any additional factors  that  the
Nominating Committee deems necessary or appropriate,  including those set forth above. Qualified
prospective candidates will be interviewed by the Chairman of the Board, the  Chief Executive Officer
and at least one member of the Nominating  Committee. The full Board will be kept  informed of the
candidate’s progress. Using input from  such interviews and  other information obtained by the
Nominating Committee, the Nominating Committee  will  evaluate whether a  prospective candidate  is
qualified to serve as a director and, if  so qualified, will  seek  full Board  approval of the nomination of
the candidate or the election of such candidate to fill a vacancy  on the Board.

Existing directors who are being considered for re-nomination  will be re-evaluated  by  the

Nominating Committee based on each director’s satisfaction of the qualifications described above and
his or  her performance as a director during the  preceding year.  All candidates  submitted by
stockholders will be evaluated in the  same  manner  as candidates recommended from  other sources,
provided that the procedures set forth above have been followed.

All of the current nominees for director are current members of the  Board. Based on the

Nominating Committee’s evaluation of each nominee’s satisfaction of the qualifications described  above
and their performance as directors in  2012, the Nominating Committee  determined to recommend the
three directors for re-election. The Nominating  Committee has not received any  nominations from
stockholders for the Annual Meeting.

Corporate Governance Policies

We  have adopted the Neenah Paper, Inc. Corporate Governance  Policies that guide the Company

and the Board on matters of corporate  governance, including director responsibilities, Board
committees and their charters, director independence, director qualifications, director  evaluations,
director orientation and education, director  access to management, Board access to independent
advisors, and management development  and succession planning.  Copies of the Corporate Governance
Policies are available on our website  at www.neenah.com.

Code of Business Conduct and Ethics

We  have adopted the Neenah Paper, Inc. Code of  Business Conduct and Ethics, which  applies to

all of our directors, officers and employees.  The Code of  Business Conduct and Ethics meets the
requirements of a ‘‘code of ethics’’ as  defined  by SEC rules and regulations. The Code of Business
Conduct and Ethics also meets the requirements of a  code of conduct under NYSE listing standards.
The Code of Business Conduct and Ethics  is  available on our website at www.neenah.com.

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Risk Oversight

The Board participates in risk oversight through the  Company’s Enterprise Risk Evaluation
conducted by our Chief Financial Officer and  General  Counsel,  in conjunction with the  Company’s
senior management team. Annual findings are reported to the Audit Committee pursuant to the
requirements of its charter and the full  Board reviews  an annual  report of the  findings as required by
our  Corporate Governance Policies.

Communications with the Board of Directors

We  have established a process for interested  parties to communicate with members of  the Board,

including non-management members  of  the Board. If you have  any  concern, question or complaint
regarding any accounting, auditing or internal controls  matter, or  any  issue with regard to our Code of
Business Conduct and Ethics or other matters  that you wish  to  communicate to our Board  or
non-management directors, send these  matters in writing  to  c/o  General  Counsel, Neenah Paper,  Inc.,
Preston Ridge III, 3460 Preston Ridge Road,  Suite 600, Alpharetta, Georgia 30005. Information about
our  Board communications policy and procedures for processing Board communications for all
interested parties can be found on our  website at  www.neenah.com under  the link ‘‘Investor Relations—
Corporate Governance—Board of Directors—Board Communications Policy.’’

Approval of Related Party Transactions

The charter of the Audit Committee requires that the  Audit Committee  review  and approve  any

transactions that would require disclosure under SEC rules and regulations. To help  identify related
party transactions and relationships, each director and named executive officer, as  such term is used is
‘‘Additional Executive Compensation Information—Summary  Compensation  Table,’’  completes a
questionnaire on an annual basis that requires  the disclosure of  any transaction  or relationships that
the person, or any member of his or  her immediate family, has or will have  with the Company.
Additionally, the Company’s Code of Business  Conduct and  Ethics prohibits related  party transactions
and requires that any employee with  knowledge of such  a transaction provide  written  notice  of  the
relationship or transaction to the Company’s  General  Counsel.  Neither Neenah nor the Board is aware
of any matter in 2012 that required the  review and approval  of the Audit Committee in  accordance
with the terms of the charter.

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2012 DIRECTOR COMPENSATION

The Compensation Committee has responsibility for evaluating  and  making recommendations  to

the Board of Directors regarding compensation for our nonemployee  directors.

Each of our directors who are not employees  receives an annual  cash retainer of $36,000  and is

paid $1,500 for each Board and committee meeting attended. The  Chairman of  the Board receives an
additional $25,000 in cash per year. The chairperson of  the Audit Committee is paid  an additional
$10,000 in cash per year, the chairperson  of the  Compensation Committee is  paid an additional  $10,000
in cash per year and the chairperson  of the  Nominating Committee is paid an additional  $5,000 in cash
per year. To ensure that our directors will  have an equity ownership interest  aligned with our
stockholders we also make annual awards  of nonqualified stock  options  and/or restricted stock units
under the Omnibus Plan to each nonemployee director which are valued at $50,000 at the time of the
grant.  Nonemployee directors may choose whether their equity compensation will consist  of 100%
restricted stock units (‘‘RSUs’’) or 50% RSUs  and 50% non-qualified stock options each year. In  2012
all of the directors except for Mr. Erwin elected  to  receive 100% RSUs, which  grant was a total of
1,850 shares. Mr. Erwin elected to receive 50% RSUs and 50% non-qualified  stock options.  His grant
consisted of 925 RSUs and 1,570 options, with  an exercise  price of $27.05  (which  was the closing price
of our common stock on May 16, 2012).  The number of stock  options and RSUs granted to
nonemployee directors is calculated annually  using a modified Black Scholes  formula used to provide a
total equity value equal to the annual retainer fee  in the same manner as  used  to  calculate grants for
Company employees under the Long-Term  Compensation  Plan  (‘‘LTCP’’). The  stock  options  become
fully vested and exercisable on the first anniversary  of the  date of grant. The RSUs become  fully vested
and  convert to shares of our common stock on the first anniversary of the  date of grant.  Employee
directors receive no additional compensation  and  no  perquisites for serving on our Board. Neenah also
established the Neenah Paper Directors’ Deferred Compensation  Plan  (the  ‘‘Directors’ Plan’’),  which
enables each of our nonemployee directors to defer a portion  of their cash  compensation  and RSU
awards. In 2012 Mr. McGovern and Dr.  Wood participated in the Director’s Plan.

In 2011 the Compensation Committee adopted  a policy requiring each of our nonemployee
directors to own Company stock equal to two times their annual cash retainer. The valuation of
restricted stock and options owned by  our directors is calculated pursuant to the same guidelines
detailed in this Proxy Statement for our named  executive officers. All of our nonemployee directors
met or exceeded the guidelines as of December 31, 2012.

The following table shows the total compensation paid to each of our  nonemployee directors in

2012.

Name

Fees Earned or
Paid in Cash ($)

Sean T. Erwin . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Edward Grzedzinski
Mary Ann Leeper . . . . . . . . . . . . . . . . . . . . . . .
Timothy S. Lucas . . . . . . . . . . . . . . . . . . . . . . .
John F. McGovern . . . . . . . . . . . . . . . . . . . . . .
Philip C. Moore . . . . . . . . . . . . . . . . . . . . . . . .
Stephen M. Wood . . . . . . . . . . . . . . . . . . . . . . .

70,000
46,500
54,500
64,000
58,500
71,750
63,000

Stock Awards Option Awards

($)(1)

25,021
50,043
50,043
50,043
50,043
50,043
50,043

($)(2)

13,957
—
—
—
—
—
—

Total  ($)

108,978
96,543
104,543
114,043
108,543
121,793
113,043

(1) Amounts reported in this column  represent the grant date fair value  of the 2012  RSU award

granted to each director, calculated in accordance with  Financial  Accounting Standards Board
Statement ASC Topic 718 (‘‘ASC 718’’),  excluding any estimate of forfeitures related to service-
based conditions. Due to restrictions imposed by Canadian  law,  Mr.  Moore is not able to receive a
quarterly cash dividend on his RSUs. In  lieu of receiving such  dividends,  Mr.  Moore  is granted

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additional RSUs on the date of each dividend payment and in  value  to  the cash  dividend that he
would have received. Mr. Moore received 36  of these  RSUs in 2012.

(2) Amounts reported in this column  represent the grant date fair value  with respect  to  stock options
granted to each director, calculated in accordance with  ASC  718, excluding any estimate of
forfeitures related to service-based vesting conditions. The  value reported  in this column was
determined using a Black-Scholes stock option  valuation  model. See Note 8 to our audited
Financial Statements included in our 2012 Annual Report on  Form 10-K  for the  assumptions used
in valuing and expensing these stock options.

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Compensation Discussion and Analysis

EXECUTIVE COMPENSATION

The following section presents an analysis, summary and  overview of our compensation policies

and programs, including material decisions made under those policies and programs  in setting the
compensation levels for 2012 for our  ‘‘named executive  officers’’  listed below. Following this section
under the heading ‘‘Additional Executive Compensation Information’’ we have included certain tables
where  you will find detailed compensation information for the named executive officers. This section is
intended to provide additional details  regarding Neenah’s  compensation practices, as  well as the
information and process used to create  and  implement our compensation program for our named
executive officers and our other executive officers.

Named Executive Officers

(cid:127) John P. O’Donnell, President and Chief  Executive Officer

(cid:127) Bonnie C. Lind, Senior Vice President, Chief  Financial Officer and Treasurer

(cid:127) Steven S. Heinrichs, Senior Vice President,  General  Counsel and Secretary

(cid:127) Julie A. Schertell, Senior Vice President  and  President-Fine Paper

(cid:127) Armin S. Schwinn, Senior Vice President and Managing Director of Neenah Germany

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Topics Covered

Our Compensation Discussion and Analysis  addresses the following topics:

(cid:127) Compensation objectives and philosophy;

(cid:127) Compensation setting process; and

(cid:127) The components of our executive compensation  program and our compensation decisions

for 2012.

Compensation Objectives and Philosophy

Neenah’s compensation policies are designed  to  accomplish the following key objectives:

(cid:127) Reward executives for long-term achievement of  our strategic objectives and enhancement of

stockholder value;

(cid:127) Support a performance oriented work environment that rewards achievement of identified
internal goals and recognizes the Company’s performance  against that  of  the market and
selected peer companies; and

(cid:127) Attract and retain leaders whose abilities are essential  to Neenah’s long-term success  and

competitiveness.

We  believe that executive compensation,  both long-term and short-term, should be directly linked
with performance.  Our measures of performance are keyed  off of individual responsibilities, Neenah’s
operational and financial goals, and the  creation of shareholder  value.

Decisions made concerning the total compensation package for  our executives take into
consideration the individual executive’s  level  of responsibility  within Neenah, the performance of
Neenah relative to peer companies and the creation of long term  shareholder value. We strive to
achieve a balanced and competitive compensation package through a mix  of base salary, performance-

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based cash bonuses, long-term equity based incentives  and  awards, deferred compensation plans,
pension plans and welfare benefits.

Our Compensation-Setting Process

Role of Compensation Committee

The Compensation Committee is responsible for carrying  out the  Board’s responsibilities  for
determining the compensation for our named executive officers. In that capacity,  the Compensation
Committee (1) annually reviews and  approves  the corporate  goals and objectives relating  to  our
executive compensation programs; (2)  evaluates performance against  those  goals and objectives; and
(3) approves the compensation payable to our  named executive officers.

The Role of Shareholder Say-on-Pay Votes

The Company provides its shareholders with the  opportunity to cast an annual advisory vote on
executive compensation (a ‘‘say-on-pay proposal’’). At the Company’s annual meeting of shareholders
held on May 16, 2012, approximately 97% of the  votes  cast on the  say-on-pay proposal  at that meeting
were voted in favor of the proposal. The  Compensation Committee  considered these results and
believes the voting results reflect strong  shareholder support for the Company’s approach to executive
compensation. As such, the Company  did  not materially change  its  approach to executive  compensation
in 2012. The Compensation Committee will  continue to consider the outcome of the  Company’s
say-on-pay votes when making future compensation decisions for the named executive officers.

Use of Compensation Consultants

The Compensation Committee charter  grants the  Compensation  Committee authority to
independently retain compensation consultants, and  in 2012  the Compensation Committee again
engaged Hugessen Consulting Inc. (‘‘Hugessen’’) to provide it with  independent advice and assistance
in its deliberations regarding compensation  matters. Hugessen reviewed the  information provided by
management and assisted the Compensation Committee in assessing 2012 compensation for  Neenah’s
named executive officers. In addition, Hugessen provided input to assist  the  Compensation Committee
in establishing the 2012 and 2013 targeted compensation levels and performance  criteria under the
Company’s incentive plans.

The Compensation Committee must pre-approve any additional work  of a material nature assigned

to its consultants and will not approve  any  such work  that, in its view,  could compromise Hugessen’s
independence as advisor to the Committee. Hugessen does  not  provide any  other services to Neenah.
Decisions made by the Compensation Committee  are the responsibility  of  the Committee and  reflect
factors and considerations in addition  to  the information and recommendations provided by Hugessen.

In 2012 Neenah retained Meridian Compensation Partners, LLC  (‘‘Meridian’’) to advise

management and the Compensation Committee on developments relating to executive compensation
generally, provide support to management and the Compensation Committee in their ongoing
assessment of the effectiveness of Neenah’s compensation policies and programs and  review materials
prepared by management related to  benchmarking and plan designs.

Role of Executive Officers

At the request of the Compensation Committee, our  President and Chief Executive Officer, along

with our Vice President-Human Resources,  make  recommendations to our Compensation Committee
regarding base salary and target levels for our annual  performance  bonuses  and long-term  equity
compensation for our executive officers. Mr. O’Donnell is  not involved  in setting  or approving his own

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compensation levels. These recommendations are based on the  philosophy and  analysis described in
this  Compensation Discussion and Analysis  section  of this  Proxy Statement.

Peer Comparison

To assist in evaluating and determining  levels of  compensation  in 2012 for each element of pay, the

Compensation Committee reviewed various sources of  data prepared by  management and reviewed by
Meridian including:

(cid:127) Proxy data collected and analyzed from a peer group of 14  companies in the paper, packaging,
basic materials, and specialty chemical  industries similar in  size to Neenah  (the  ‘‘Peer Group’’).
In 2012 the Peer Group consisted of the following companies:

— AEP Industries Inc.

— Omnova Solutions, Inc

— Buckeye Technologies, Inc.

— P.H. Glatfelter Company

— Clearwater Paper Corporation

— Quaker  Chemical Corp

— Headwaters, Inc.

— Innospec, Inc.

— RTI International  Metals  Inc.

—  Schweitzer-Mauduit International, Inc.

— Kapstone Paper & Packaging Corp

— Wausau Paper  Corporation

— Myers Industries Inc.

— Zep, Inc.

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(cid:127) Data collected from Equilar’s database using a broad industry cut of  manufacturing companies

with revenues between $400 million and $1.5  billion.

To develop market figures, compensation opportunities for the named executive officers were
compared to the compensation opportunities for similarly  situated executives in  comparable  positions.
Hugessen reviewed the results of these analyses  and provided feedback  to  the Compensation
Committee in connection with their review  of  competitive pay practices.

Neenah’s management and the Compensation Committee  do not believe that it is  appropriate to
establish compensation levels based solely on peer comparisons or benchmarking; however, marketplace
information is one of the many factors that  we consider in  assessing  the reasonableness of
compensation. Management and the Compensation Committee believe that information regarding  pay
practices at other companies is useful  to confirm that our compensation practices are  competitive in the
marketplace.

Targeted Compensation Levels

The Compensation Committee establishes  targeted total compensation levels based upon

performance objectives for our executive officers  eligible to receive an  annual cash bonus  opportunity
under the Management Incentive Plan (‘‘MIP’’)  and  the equity awards under the Long-Term
Compensation Plan (‘‘LTCP’’) as authorized by the Omnibus Plan. In making these determinations, our
Compensation Committee is guided by the  compensation  philosophy  described below. Our
Compensation Committee also considers historical compensation levels, pay practices at companies in
the Peer Group and the relative compensation among Neenah’s senior executive officers.  The
Compensation Committee may also consider industry conditions,  corporate performance versus  peer
companies and the overall effectiveness  of Neenah’s  compensation program  in achieving  desired
performance levels.

As targeted total compensation levels are determined, our Compensation Committee also
determines the portion of total compensation that will be contingent, performance-based  pay.

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Performance-based pay includes cash awards  under our MIP program and equity awards under  our
LTCP, which may be earned based on the  Company’s achievement of performance  goals and whose
value depends upon long-term appreciation in stock price.

Neenah’s compensation philosophy is intended  to  provide competitive pay within the relevant
market by targeting the total compensation opportunities  and to reward the executives for short  term
and long term performance through an overall compensation mix  that is targeted  to  include a minimum
of 50% performance based compensation for named executive officers. Our Chief Executive Officer’s
compensation in 2012 was 64% performance based at target levels.

Compensation Components

Our executive compensation includes the base components described below, each  of  which is
designed to accomplish specific goals of  our  compensation  philosophy described above. In connection
with our discussion of each of such base  components, the following questions will be addressed:

(cid:127) Why Neenah chooses to pay each of the base components;

(cid:127) How Neenah determines the amount of the  various base components;  and

(cid:127) How each component fits into Neenah’s  overall compensation scheme and supports Neenah’s

compensation philosophy.

Base Salary

Base salary is a critical element of executive compensation because  it provides our  executives  with
a base level of monthly income. Individual base salaries for our  named  executive officers  are generally
determined by comparing total compensation  opportunities within  the Peer Group as  discussed above.
Salary increases, if any, are reviewed and approved  by  the Compensation Committee on  an annual
basis. Factors considered in base salary increases include the Company’s performance  over the past
year, changes in individual executive responsibility  and  any shift in the position of base salary  together
with all  other compensation as indicated by our analysis of the  Peer  Group.

This approach to base salary supports  our compensation philosophy in that the Compensation
Committee has determined that setting the salary  at this level  allows  Neenah to be competitive in
attracting and retaining talent, while at the  same time  a substantial portion of the  executive’s  overall
compensation is performance based, thus aligning the executive’s and stockholders’ interests.

2012 and 2013 Base Salary Decisions

After discussing the individual performance,  experience,  scope  of responsibilities, and

Mr. O’Donnell’s recommendations for the other NEOs, the Compensation Committee established the
base salaries for each NEO in January of 2012. In general, the increases  are intended  to  be  base  pay
competitive with the market and take into consideration  the individual performance  and scope of
responsibilities of each NEO.

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The following table provides the increases received by each named  executive officer for  2012.

O’Donnell

Lind

Heinrichs

Schertell

Schwinn

2011 Base Salary

2012 Base Salary

%  Increase

$525,000

$315,000

$290,000

$264,000
A210,000

$525,000

$330,000

$290,000

$280,000
A225,000

0.0%

4.8%

0.0%

6.1%

7.1%

Base salaries for our named executive officers for  2013 were approved  by the  Compensation
Committee in January of 2013. Ms. Lind’s and Mr. Heinrichs’ 2013  base salaries were not increased.
Mr. O’Donnell’s base salary was increased to $600,000,  which remains  within the range  of  his peer
group. Ms. Schertell’s base salary was increased to $300,000. Mr. Schwinn’s  base  salary was increased to
A235,000.

Annual Performance Bonuses

Annual  cash incentive bonus opportunities are  awarded under the  MIP, and are  based on  our
achievement of performance goals established in the  beginning  of  each calendar year. MIP  target
bonuses are established as a percentage  of base salary with a target  bonus ranging from 40% to 70%
for named executive officers. The Compensation Committee  annually approves the target bonus range
based on data provided from the market surveys as previously described and based on the experience
and knowledge of the executive and the quality and effectiveness  of their  leadership  within Neenah as
determined by the  Compensation Committee. The amount of the actual MIP bonus may  be  adjusted up
or down from the target bonus based on Neenah’s year-end results (as measured  by  the objective and
subjective criteria set forth in the MIP  plan  for  the applicable  year, as previously approved by the
Compensation Committee). Actual MIP payments can range  from  0-200% of the target bonus for  our
chief executive, legal, and financial officers, and 0-250% for the business unit leaders,  depending  on
whether the results fall short of, achieve or exceed  the identified performance goals.

Under the MIP, the Compensation Committee generally sets a range  of possible  payments from

zero to a maximum percentage of the  target award based on  its  belief that no bonus should be earned
if performance is below established thresholds  and its determination that the  top end of  the range
should provide an appropriate incentive  for management to achieve exceptional performance.  Under
the MIP, specific performance measures  and thresholds  are determined  by the  Compensation
Committee in consultation with Mr. O’Donnell, based on  key  metrics  that support the achievement  of
Neenah’s short-term and long-term strategic objectives.

Annual  performance bonuses support  our  compensation  philosophy in that they: (i) reward
Neenah’s executives for meeting and  exceeding goals that contribute to Neenah’s  short-term and
long-term strategic plan and growth;  (ii)  promote a performance-based work environment; and
(iii) serve as a material financial incentive to attract and retain executive talent.

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2012 Annual Performance Bonus Awards

For 2012, the Compensation Committee approved target bonuses for our  named executive  officers

as a percentage of  base salary with a target  bonus ranging from  40%  to  70% as follows:

O’Donnell

Lind

Heinrichs

Schertell

Schwinn

2012 MIP
(% of Base Salary)

70%

55%

50%

50%

40%

The performance goals for the 2012 MIP program were set based on the  following  performance

criteria and the relative weighting set forth below: (i) adjusted  corporate earnings before interest,
income taxes, depreciation and amortization (‘‘Corporate EBITDA’’), which  is calculated as net income
plus income tax expenses, plus depreciation  expense and amortization expense for  intangibles, plus
amortization expense for stock options and restricted stock units adjusted for  any one  time events
outside of the ordinary course of business,  (ii) business unit  earnings before interest and taxes
(‘‘EBIT’’) for our Fine Paper and Technical Products business units, and (iii)  progress achieved in
implementing the Company’s strategic plan as follows:

O’Donnell

Lind

Heinrichs

Schertell

Schwinn

Corporate
EBITDA

Business Unit
EBIT

Strategic
Initiatives

75%

75%

75%

25%

25%

—

—

—

50%

50%

25%

25%

25%

25%

25%

Each  goal was set at levels that both the Compensation Committee and  management believed to

be difficult but attainable, and achievements would reflect significant performance by the Company. On
a stand-alone basis, MIP EBITDA could have yielded a payout  from  0% at  threshold, 100%  at target
and 200% at outstanding, and business  unit EBIT could have yielded  a payout  from 0% at threshold,
100% at target and 300% at maximum,  based on year-end  results. In 2012  the Company increased the
potential maximum payout for a limited  number  of participants  in the  plan by increasing the maximum
payout percentage on business unit EBIT to 300%. This increase  is consistent with  our  desire to
incentivize and reward significant growth in profits.  The  strategic  plan objective was paid out at  150%
of target reflecting improvement in a set of strategic objectives  considered  critical for long-term growth.
The results included the successful integration of  the Wausau premium fine  paper brand acquisition, a
revision of our CLASSIC(cid:3) brands, entry into an agreement for the purchase of the  Southworth
premium paper brands, and increased internationalization of our  technical products business.

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The performance goals and results for each of the financial metrics in 2012  were as follows:

Metric  ($MM)

MIP EBITDA

Fine Paper EBIT

Tech Products EBIT

Threshold

Target

Outstanding

Maximum

2012 Results

Payout  %

92.7

31.6

30.5

108.1

39.5

38.1

119.7

45.4

43.9

N/A

49.4

47.7

118.2

50.0

38.3

187%

300%

112%

Based on the process described above,  MIP payments were  awarded as  follows:

O’Donnell

Lind

Heinrichs

Schertell

Schwinn

2012 MIP
at Target

2012 MIP
at Actual

% of Target
Earned

$367,500

$653,231

$181,500

$322,616

$145,000

$257,741

$140,000
A 90,000

$327,950
A135,225

178%

178%

178%

234%

150%

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 Long-Term Equity Compensation

Long-term equity incentives under the LTCP consist of stock options and performance share units,
granted on an annual basis, with stock  option awards representing approximately 30% of the  total value
of the equity incentive awards and performance shares representing  approximately  70% of the total
value of the equity award granted to  an executive officer  for that year. This reflects the Company’s
desire to emphasize the performance  based incentives in the LTCP.  The  total  target LTCP grants  are
set at the beginning of the year for each named  executive  officer at a minimum of 40% of  the
executive’s base salary. The Company grants 100%  of the options in conjunction with the first Board
meeting  of each fiscal year. Each year  the Compensation Committee reviews  and approves  a target
number of performance share units for  each of our named executive officers  and each other  participant
in the LTCP plan. The number of units actually  earned by each participant is determined  by  the
Company’s corporate performance. The range of possible awards  is set by the  Compensation
Committee based on its: (i) belief that a minimal  award  shall  be  granted if  the performance  measures
are significantly below target levels; and (ii) determination that  the top end of the range provided  an
appropriate incentive for management to achieve exceptional  performance.

The combination of stock options and  performance share units  focuses  our  executives  on Neenah’s

financial performance and increasing  shareholder value. It is aligned with  and supports our stock
ownership policy. Long-term incentives also help retain employees  during the performance  periods.

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2012 LTCP Awards

For 2012, the Compensation Committee approved equity grants under the  LTCP for  our  named

executive officers with target values ranging  from 40% to 100% of  base  salary pay as  follows:

O’Donnell

Lind

Heinrichs

Schertell

Schwinn

2012 LTCP
(% of Base Salary)

100%

75%

65%

60%

40%

For each of our named executive officers, the value was divided into awards  of  non-qualified stock

options and a target number of performance  share units, with 70% of  the value  in performance  share
units and 30% of the value in options. The range  of  possible awards  under the LTCP  was selected to
tie a substantial percentage of their compensation to Neenah’s  performance.

The number of stock options to be awarded to each named  executive officer in 2012 was
determined by dividing the value of the portion of the LTCP award to be awarded as stock options
(determined by the Compensation Committee as described  above) by the fair  value of  one  stock option
(determined using a modified Black- Scholes  formulas  as modeled by  Meridian), and then rounded to
the nearest hundred to produce the number of  shares subject to the applicable  option award. The
process described above resulted in grants of options in 2012 to purchase a total of 13,900  shares for
Mr.  O’Donnell;  6,600  shares  for  Ms.  Lind;  5,000  shares  for  Mr.  Heinrichs;  4,500  shares  for
Ms. Schertell and 3,100 shares for Mr. Schwinn. The exercise price  of the option award was set based
on the closing price of our common stock  on the date of grant.  Each grant of options made  in 2012
vests in increments of 33.34%, 33.33% and 33.33% over a three year  period, with vesting  occurring on
each  anniversary of the applicable grant  and  a ten year term  to  exercise.

The target number of performance share units  to  be  awarded  to  each named executive  officer in

2012 was determined by dividing the value of the portion of the LTCP award  to  be  awarded  as
performance share units (determined by the  Compensation Committee  as described  above) by 90% of
the stock price as of January 25, 2012,  and then rounded  to  the nearest  hundred  shares. We discount
stock price  by 10% to factor in the fact that  the full value of the grant may not be realized, due to
resignations, terminations, etc. The target number of 2012 performance share units are  increased  or
decreased (to an amount equal to between 40% to 200%  of the target number)  prior to being
converted to actual shares after a two year holding period. After the end of the  performance period,
the adjustment of the target number  of  shares will be calculated based on the Company’s achievement
of performance goals relative to the following criteria:  year over  year growth in  corporate sales, year
over year growth in return on invested  capital, free cash flow as  a percentage  of Net Sales and relative
total shareholder return (‘‘Relative TSR’’). The Relative TSR (including dividend yield), is  be  compared
against the Russell 2000 Value Index.  The payout levels for the  performance share unit metrics include

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a 0% payout below threshold, 100%  payout at  target, and  200% payout at outstanding.  The specific
targets and results in 2012 were as follows:

Metric

Return on Capital

Growth in Corporate
Sales

Free Cash Flow as % of
Sales

Relative Total Shareholder
Return

Threshold

Target

Outstanding

2012 Results

Payout %

Increase of 50
basis points

Increase  of 80
basis points

0% growth

3% growth

Increase of  greater
than  150  basis
points

More than  6%
growth

Increase  of  208
basis  points

200%

15%

200%

4%

5%

6%

3.5%

0%

3rd Quartile

Median

Top Quartile

Top of
2nd Quartile

196%

149%

Payout (as a % of Target)

0%

100%

200%

Based on the process described above  and  our performance against  the targets noted, performance

share unit (‘‘PSU’’) grants were awarded  as follows:

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O’Donnell

Lind

Heinrichs

Schertell

Schwinn

2012 PSUs
at Target

17,000

8,000

6,100

5,400

3,700

2012 PSUs
at Actual

% of Target
Earned

25,330

11,920

9,089

8,046

5,513

149%

149%

149%

149%

149%

The earned shares are now in a two year hold period and  are still subject to forfeiture based  on

continued employment. All shares are scheduled to be released  to  active participants on December 31,
2014.

2012 CEO Special Option Grant

Mr. O’Donnell assumed the position  as our President and Chief Executive  Officer  on May 18,
2011. In order to provide Mr. O’Donnell  with an  incentive and reward for leading the  Company in
achieving sustained absolute shareholder value creation  over the first  five full  years  of  his tenure as
CEO, in January of 2012, the Compensation Committee approved  a special  grant of 125,000 stock
options to Mr. O’Donnell worth approximately $1.2  million on the date of grant. These options will
only be earned and vest if certain absolute shareholder value creation  performance conditions  are
satisfied, as outlined below. These are non-qualified options, granted  pursuant to the  Omnibus Plan.

The exercise price of the options is $24.09, which is the closing price of the company stock on the

date  of  grant, January 25, 2012. 100%  of the  options  will be earned,  vest and  be  exercisable  on
December 31, 2016 if, during the 5-year period from the Grant Date to the  Vesting  Date, Neenah
Stock achieves annualized total shareholder return  (‘‘TSR’’)  of 11%  or  above, but if  100% of the
options have not been earned as set out  above, (i)  25% of the  options  will nonetheless have been
earned and will vest and be exercisable on December  31, 2016 if, during  the time  period from  the
Grant Date to a measurement date occurring at the end of the last  90 trading days of 2014, Neenah
Stock achieves annualized TSR of 11%  or above,  and (ii) 25% of the options will  nonetheless have
been earned and will vest and be exercisable on  December  31, 2016 if, during the time period from the

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Grant Date to a measurement date occurring at the end of the last  90 trading days of 2015, Neenah
Stock achieves annualized TSR of 11%  or above.  All options that are earned  as set out above  will  fully
vest and become exercisable on December 31, 2016, and  have a 10-year term  ending December  31,
2021. All options which have not been  earned as set  out above by December 31, 2016  shall  expire and
terminate. The material conditions to vesting and exercise are set forth in  greater detail in the
Form 8-K filed by the company dated  January 31,  2012. The Compensation Committee believes  this
grant is consistent with the philosophy to target a  greater  percentage of  Mr.  O’Donnell’s compensation
as performance-based and to align that  performance with meaningful absolute increases in stockholder
value.

Retirement Benefits

We  maintain the Neenah Paper Retirement Contribution  Plan  (the  ‘‘Retirement  Contribution
Plan’’), which is a  tax-qualified defined  contribution plan for  employees, including Mr. O’Donnell,
Mr. Heinrichs, and Ms. Schertell, who  are ineligible to participate  in the  Pension  Plan,  the
Supplemental Pension Plan and the German Pension Plans. Further, we maintain a  supplemental
retirement contribution plan (the ‘‘Supplemental RCP’’) which is  a non-qualified defined contribution
plan  which is intended to provide a tax-deferred  retirement savings alternative for amounts exceeding
Internal Revenue Code limitations on qualified  plans. Additional information regarding the
Supplemental RCP can be found in the 2012 Nonqualified Deferred Compensation  table later in this
Proxy Statement. We also maintain the Neenah Paper 401(k) Plan (the ‘‘401(k) Plan’’), which is a
tax-qualified defined contribution plan available to all of Neenah’s  U.S.  employees, and the Neenah
Paper Deferred Compensation Plan (the ‘‘Deferred Compensation Plan’’), which is a non-qualified
deferred compensation plan for our executive officers. The Deferred  Compensation Plan enables our
executive officers to defer a portion  of annual  cash  compensation  (base salary and non-equity  awards
under our MIP). This plan is intended  to assist our executive officers in  maximizing  the value  of  the
compensation they receive from the Company and  assist in their retention. Additional information
regarding the Deferred Compensation  Plan can be found in  the 2012 Nonqualified Deferred
Compensation table later in this Proxy Statement.

We  also maintain the Neenah Paper  Pension Plan, a tax-qualified  defined benefit plan (the
‘‘Pension Plan’’) and the Neenah Paper  Supplemental Pension Plan, a non-qualified defined benefit
plan  (the ‘‘Supplemental Pension Plan’’) which provide tax-deferred retirement benefits for certain of
our  employees, including Ms. Lind, who  was  employed by Kimberly-Clark (our predecessor company
prior to being spun-off) prior to December  31, 1996. Mr.  O’Donnell, Mr. Heinrichs, Ms.  Schertell,  and
Mr. Schwinn do not participate in these plans. Mr.  Schwinn  participates in an  individual pension
agreement with the Company which provides pension benefits based  on  earnings and service, an
additional pension plan which provides  benefits based  on the Company’s and  the employee’s
contribution, and a supplemental executive  retirement pension agreement, which  provides benefits  in
addition to the two base plans if certain  amounts are exceeded  (collectively, the ‘‘German Pension
Plans’’). Additional information regarding the Pension Plan, the Supplemental Pension  Plan  and the
German Pension Plans can be found  in  the 2012 Pension Benefits table later in  this Proxy Statement.

Neenah and the Compensation Committee believe  that the Pension Plan, Supplemental Pension

Plan, German Pension Plans, Retirement Contribution  Plan,  Supplemental RCP, Deferred
Compensation Plan and 401(k) Plan are core  components of our compensation program.  The  plans are
competitive with plans maintained by our peer  companies and are necessary to attract and retain top
level  executive talent. Additionally, the  plans  support the long-term  retention  of key executives by
providing a strong incentive for the executive to remain with Neenah  over an extended number of
years.

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Severance Payments

The Neenah Paper Executive Severance Plan (the ‘‘Executive Severance Plan’’) covers designated

officers, including all of our named executive  officers, and provides certain severance  benefits upon
termination of employment following  a change in  control  of Neenah. Upon termination of the  officer’s
employment by Neenah without ‘‘cause’’ or  by the officer for ‘‘good reason’’ (as defined in  the
Executive Severance Plan) within the two-year  period following a change in control or  a termination  by
us without ‘‘cause’’ during the one-year period preceding such a change in control, the officer will be
entitled to a lump-sum cash payment equal to the sum of: (i) two times  the  sum of his annual  base
salary and targeted annual bonus; (ii)  any qualified retirement  plan benefits forfeited as a  result of such
termination; (iii) the amount of retirement benefits such officer would have received under the
qualified and supplemental retirement plans but for  his or her  termination for  the two-year period
following his or her termination; (iv)  the cost  of  medical and  dental  COBRA premiums for  a period  of
two years; and (v) a cash settlement of any accrued  retiree welfare  benefits. In addition, the officer will
be eligible to receive outplacement services  for a  period of two years (up  to  a maximum cost to us of
$50,000).

Payment  of the benefits under the Executive  Severance Plan is  subject to the  applicable executive

executing an agreement that includes restrictive covenants and a  general release of claims against  us.
These benefits are intended to recruit  and  retain key executives and provide  continuity in Neenah’s
management in the event of a change in control.  We believe the Executive Severance Plan is consistent
with similar plans maintained by our  peer  companies and therefore  is a core component of  our
compensation program necessary to attract and retain key executives. In  2011 the Compensation
Committee closed the Executive Severance Plan to new participants and  determined  that  it would
phase out the excise tax gross up provision in  the Executive Severance Plan over time for the current
named executive officers.

Timing of Compensation

Base salary adjustments, if any, are made  by  our Compensation Committee  at the first meeting of
each  fiscal year (with the adjustments  effective as of January  1 of that same year). Stock option  grants
and performance share unit target levels and awards are made in  the manner described above. We do
not coordinate the timing of equity awards with the release of non-public  information. The  exercise
price of the stock options is established at the fair market value of the closing price  of  our  stock  on the
date  of  the grant.

Tax and  Accounting Consideration

In general, the tax and accounting treatment of compensation for our named executive officers has
not been a core component used in setting compensation. In limited circumstances we do consider  such
treatment and attempt to balance the cost  to  Neenah against the overall goals  we intend to achieve
through our compensation philosophy.  In particular,  our intent is to maximize deductibility of our
named executive officers’ compensation under Code  Section 162(m) while  maintaining  the flexibility
necessary to appropriately compensate our executives based  on performance and the existing
competitive environment. The MIP and  LTCP programs are performance based  and are designed to be
fully deductible under Code Section 162(m).

Stock Ownership Guidelines

The Compensation Committee has adopted stock ownership guidelines to  foster long-term  stock

holdings by company leadership. These  guidelines create a strong  link between stockholders’ and

29

management’s interests. Named executive officers are required to own a  designated multiple  of their
respective annual salaries.

O’Donnell

Lind

Heinrichs

Schertell

Schwinn

Stock Ownership
Multiple of Salary

6x

3x

2x

2x

2x

Each  of the named executive officers is required to hold at least 50% of their annual performance

share grants until they reach the ownership guidelines. The  following  holdings  are counted toward
fulfilling guidelines, with each being valued using our stock price  as of December  31 of each year;
(i) stock held in the 401(k) plan, other  deferral plans, outright  or in brokerage accounts;
(ii) performance share units or restricted stock units  earned but not  vested or  not  paid out; and  (iii) ‘in
the money’ value of vested or unvested  stock options. Penalties for failure to meet  the guidelines
include payment of MIP compensation in  Neenah stock and reduction of LTCP  compensation.  All of
our  named executive officers met or  exceeded the  guidelines as of  December 31, 2012.

Clawback Policy

The Compensation Committee adopted a ‘‘clawback policy’’ for all executives and other employees

participating in our MIP program concerning the future payment  of MIP payments and long term
equity grants under the LTCP program. This new policy gives  the  Board the  authority  to  reclaim
certain overstated payments made to  Neenah employees due to materially  inaccurate  results presented
in the Company’s audited financial statements.

Hedging Policy

Our insider trading policy provides that directors, officers  and employees  are prohibited from
engaging in short sales and buying or  selling puts or calls or other derivative securities  of Neenah.
Directors and officers are also prohibited from holding Neenah securities in a  margin account or
pledging Neenah securities as collateral  for a  loan.

COMPENSATION COMMITTEE REPORT

The Compensation Committee oversees Neenah’s compensation policies and  programs  on behalf
of the Board. In fulfilling this responsibility, the  Compensation Committee  has reviewed and discussed
with Neenah’s management the Compensation  Discussion and Analysis  included in  this  Proxy
Statement. In reliance on such review  and  discussions, the Compensation Committee recommended to
Neenah’s Board of Directors that the Compensation Discussion and Analysis be included in this Proxy
Statement and in the Company’s Annual Report on  Form 10-K for the  year ended  December 31, 2012.

Compensation Committee:

Philip C. Moore, Chairman
John F. McGovern
Stephen M. Wood

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PROPOSAL 2—
ADVISORY VOTE ON EXECUTIVE  COMPENSATION

Section 14A of the Securities Exchange Act of 1934, as amended  (the  ‘‘Exchange Act’’) requires

that we include in this proxy statement  a non-binding  stockholder vote on our executive compensation
as described in this proxy statement (commonly referred to as ‘‘Say-on-Pay’’).

We  encourage stockholders to review  the Compensation  Discussion and Analysis (‘‘CD&A’’)

section of this proxy statement. Our executive  compensation program has been  designed to pay for
performance and align our compensation programs  with business strategies  focused on long-term
growth and creating value for stockholders while also paying competitively and focusing on total
compensation. The Company’s executive compensation programs are designed to attract, motivate and
retain highly qualified executive officers  who  are able to achieve corporate objectives and create
stockholder value. The Compensation  Committee believes the Company’s executive compensation
programs reflect a strong pay-for-performance philosophy and are well aligned with the stockholders’
long-term interests without promoting  excessive  risk.  We feel this design is evidenced  by  the following:

(cid:127) A majority of our executives’ compensation is directly linked to our performance and the

creation of shareholder value. The overall  compensation mix is targeted  to include at least 50%
performance based compensation for the named  executive officers with a higher percentage of
our  CEO’s compensation being performance based.

(cid:127) We granted our CEO a special option grant  that will  only vest and be exercisable if  explicit,

absolute and meaningful shareholder value  creation  conditions are met over a sustainable period
of time. See ‘‘2012 CEO Special Option Grant’’  on  page 24 of this Proxy Statement.

(cid:127) Our long-term incentive awards are exclusively in the form of performance  share units  and stock

options and all of our incentive plans have  capped payouts.

(cid:127) LTCP grants are split with 70% of  the total value of  the awards granted as performance share
units with a three-year vesting period, and 30% as stock options with annual vesting over a
three-year period. This reflects the Company’s desire to emphasize performance based
incentives. For our performance share units, we  use objective performance metrics closely tied to
financial performance and shareholder value, such as  return on invested capital, revenue growth
and relative total shareholder return. In 2012 LTCP grants were awarded at  149% of target
based on achieved growth in corporate  sales,  return on invested capital and total shareholder
return.

(cid:127) Our short-term incentive plan (MIP) also  is based on a  pay-for-performance  philosophy, with

target bonus opportunities ranging from 40% to 70%  of base salary based on improvements in
corporate and business unit profits and successful  execution of strategic objectives. In 2012,
executives received a payment of 150% to 234% of target as a  result of significant increases in
corporate EBITDA, business unit EBIT  and  the successful execution of strategic plan objectives.

(cid:127) Base salaries for our named executive  officers  are consistent with the Peer Group analysis as

fully disclosed in the CD&A. Base salaries did not increase for  2 out  of  the 5 named executive,
reflecting the Company’s focus on performance based compensation for its executive  officers.

(cid:127) We have meaningful stock ownership requirements  for our  named executive officers.

(cid:127) Except for Mr. Schwinn, our foreign based  named executive officer, we do  not  have employment
agreements or other individual arrangements with our named executive  officers that provide for
a specified term of employment, compensation terms or specific benefits upon a termination  of
employment.

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(cid:127) Benefits are payable under our Executive Severance Plan only  on  a  double trigger  basis
(i.e., following both a change in control  and a  qualifying termination of employment).

(cid:127) The Compensation Committee is advised  by an independent  compensation  consultant who keeps

the Compensation Committee apprised  of developments and best practices.

(cid:127) The Company has a clawback policy which  allows  the Company to recoup awards if payment or

vesting was based on financial criteria  that are later deemed to be materially inaccurate.

The Board strongly endorses the Company’s executive compensation program and  recommends
that stockholders vote in favor of the following resolution:

RESOLVED, that the stockholders approve  the compensation of the Company’s named
executive officers as described in this proxy statement under ‘‘Executive Compensation’’,
including the Compensation Discussion and Analysis and the tabular  and  narrative
disclosure contained in this proxy statement.

Because the vote is advisory, it will not be binding upon the Board of Directors  or the

Compensation Committee and neither the Board  of Directors  nor  the Compensation Committee will be
required to take any action as a result  of  the outcome of the  vote on this proposal.  The Compensation
Committee will consider the outcome of the vote when considering  future executive compensation
arrangements.

The Board of Directors unanimously  recommends that the stockholders vote ‘‘FOR’’ the approval  of
the Company’s executive compensation.

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PROPOSAL 3—
APPROVAL OF THE AMENDED AND RESTATED NEENAH PAPER, INC.
2004 OMNIBUS STOCK AND INCENTIVE COMPENSATION PLAN

The Neenah Paper, Inc. 2004 Omnibus  Stock  and Incentive Compensation Plan (the ‘‘Omnibus

Plan’’) is a comprehensive incentive compensation  plan that provides  for various types of equity-based
compensation, including incentive and nonqualified  stock options, stock appreciation rights, restricted
stock, restricted stock units, performance shares, and performance units, in addition  to  other stock-
based awards, dividend equivalents rights  and certain cash-based  awards..

The total number of shares of our common  stock authorized for issuance under  the Omnibus  Plan

is currently 3,500,000 and has not been  increased since the  Company became an  independent public
company  in  2004.  As  of  the  record  date  for  the  Annual  Meeting,  there  remains  a  total  of  385,543
shares reserved for issuance under the Omnibus Plan  that have  not  yet been  awarded.

The purpose of the Omnibus Plan is  to encourage  ownership in  our common stock by those

employees, directors and third-party service providers who  have contributed, or are determined to be in
a position to contribute, materially to our success, thereby increasing their interest in our long-term
success. We believe that incentive compensation grants  have  been an  important part of our successful
employee and independent director recruiting and retention  efforts to date  and we expect  such grants
will remain a key part of this process going  into  the future.

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We wish to increase the number of shares  available under  the Omnibus Plan because we have  only

385,543 shares available for future awards under  the Omnibus Plan. In addition,  we wish  to  change
certain terms in the Omnibus Plan to  update it and more  appropriately reflect current market practices.
Accordingly, our Compensation Committee has approved the amended  and  restated Neenah Paper,  Inc.
2004 Omnibus Stock and Incentive Compensation Plan (the ‘‘Amended Omnibus Plan’’)  to  address our
needs to be able to offer equity and cash incentives going  forward, subject  to  shareholder approval of
the Amended Omnibus Plan. NYSE listing requirements require that  we submit the Amended
Omnibus Plan to our shareholders for approval. In addition, Internal Revenue Code rules require that
we obtain shareholder approval of the Amended  Omnibus  Plan in  order to  be  able to issue incentive
stock options under the Amended Omnibus Plan.  Finally, Internal Revenue Code rules require that we
obtain shareholder approval in order to be able to receive a deduction for  certain qualified
performance-based compensation as  discussed below under the heading  ‘‘Section 162(m) of the Internal
Revenue Code.’’

Over the period covering the next three  fiscal years (fiscal years 2013, 2014  and 2015), we commit
to cap our average annual burn rate  at 3.08%. In calculating our compliance  with this maximum burn
rate commitment, we define ‘‘burn rate’’ as the  number of shares subject to  stock  awards granted (or in
the case of performance-based awards, the number of shares earned) in a  fiscal  year  divided by the
weighted average number of shares of our common stock outstanding  (basic) during our fiscal year. For
purposes  of calculating the number of  awards granted  in each of the next three  fiscal years, (i) awards
of stock options and stock appreciation  rights will  count  as one share,  and  (ii) awards of restricted
stock, restricted stock units, performance  share units  or other full  value awards  (‘‘Full-Value Awards’’)
will count as two shares in the year awarded, or  in the case of performance-based awards, in the year
earned.

If approved by stockholders, the Amended Omnibus  Plan will  become effective as  of  May 30, 2013

(the ‘‘Effective Date’), and will remain  effective until  terminated by the  Company. The following
description of the Amended Omnibus  Plan is qualified in its entirety by  reference to the applicable
provisions of the plan document, which  is attached as  Annex A to this proxy  statement.

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Certain Provisions of the Amended Omnibus  Plan

In addition to the bullet points under  Proposal  2, we  believe that shareholders  should note that the

Amended Omnibus Plan includes the following  provisions:

(cid:127) The exercise price of options and stock appreciation  rights cannot  be  less  than the fair market

value of the common stock on the date of grant.

(cid:127) Options and stock appreciation rights  may  not  be  repriced,  repurchased or  exchanged for  awards

with a lower exercise price after grant without shareholder approval.

(cid:127) Each share issued pursuant to awards other than options or  stock  appreciation right granted  on

or after the Effective Date will reduce the  number of  shares available under the Amended
Omnibus Plan by 2.3 shares.

(cid:127) ‘‘Change in control’’ benefits (i.e.,  immediate  vesting  of  outstanding awards) are  not  triggered

unless a change in control actually occurs.

(cid:127) Dividend equivalent rights cannot apply  to  options  or stock appreciation rights.

(cid:127) Awards are subject to our clawback policy which allows us to recoup awards  if payment or
vesting was based on financial criteria  that are later deemed to be materially inaccurate.

Material Changes in Amended Omnibus Plan

The Amended Omnibus Plan makes a  number of  changes to  the Omnibus Plan. The primary

changes are summarized below:

(cid:127) The Amended Omnibus Plan increases  the number of shares of common stock available for
issuance by 1,577,000 shares. After this change, the  number of shares available for issuance
under the Amended Omnibus Plan is  the sum of  the number  of shares  subject  to  outstanding
awards under the Omnibus Plan immediately  before  the Effective Date, the  number of  shares
available under the Omnibus Plan for issuance of future awards on or after  the Effective  Date
(385,543), plus 1,577,000 shares. The maximum number of shares  that can  be  made subject to
the grant of incentive stock options is the maximum number of  shares available under  the
Amended Omnibus Plan.

(cid:127) Under the Omnibus Plan, shares attributable to awards which  expire, are  forfeited or cancelled
or are otherwise paid without the issuance of shares, are  withheld to satisfy tax  withholding, are
settled in cash in lieu of shares or are exchanged, are  again available for grant under the
Amended Omnibus Plan. The Amended Omnibus Plan generally preserves this rule, but
provides that in the case of options and stock appreciation rights, shares tendered  by  a
participant or withheld by the Company to pay the option exercise price,  the excess number of
shares to which a stock appreciation  right relates  over the number of shares  that  are issued upon
exercise of the stock appreciation right, and shares withheld or remitted by the Company  to  pay
tax withholding, are not again available for issuance under the Amended Omnibus  Plan.

(cid:127) The Omnibus Plan reduced the number of  shares under the plan by one share for each share

issued. Under the Amended Omnibus Plan, shares issued pursuant to Full Value Awards  granted
on or after the Effective Date will reduce the number of shares  available under  the plan  by  2.3
shares with respect to each share issued pursuant to such award.

(cid:127) The Omnibus Plan provides that it will  terminate  on December 1, 2014. The Amended Omnibus

Plan removes this expiration date.

(cid:127) The Omnibus Plan provides that a change in control would  be  triggered upon  ‘‘shareholder

approval’’ of a complete liquidation and dissolution  of  the Company. The  Amended  Omnibus

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Plan requires an actual consummation of a complete liquidation and dissolution of  the Company
for a change in control to occur.

(cid:127) The Amended Omnibus Plan amends the definition of ‘‘Retirement’’ to provide for some

flexibility to specify different retirement criteria in  an award agreement.

(cid:127) Under the Amended Omnibus Plan,  dividend  equivalent rights cannot apply  to  options  or stock

appreciation rights.

Summary of Other Provisions of Amended  Omnibus  Plan

Eligibility. Participation in the Amended Omnibus  Plan  is limited to employees  of Neenah, its
affiliates and/or its subsidiaries, members of the  Board of Directors of Neenah,  and any consultant,
agent, advisor, or independent contractor who renders services to Neenah, its affiliates and/or  its
subsidiaries that (a) are not in connection with the  offer and  sale of Neenah’s securities in a capital
raising transaction, and (b) do not directly or indirectly promote  or maintain a market for Neenah’s
securities.

Administration. Awards under the Amended Omnibus Plan will be determined by the

Compensation Committee of the Board  of Directors  (the  ‘‘Committee’’). However, the Chief Executive
Officer may grant awards to newly hired  employees who are not officers subject  to  Section 16 of the
Exchange Act, not to exceed 300,000  share of common stock  per  year.

Section 162(m) of the Internal Revenue Code. Section 162(m) of the Internal Revenue  Code
denies a  deduction to any publicly held company  for compensation  paid  to any  of the top  four named
officers excluding the chief financial  officer (‘‘Section 162(m) Employees’’)  that  exceeds  $1,000,000 in
any year, unless the compensation is ‘‘qualified performance-based compensation.’’  The  Amended
Omnibus Plan enables, but does not require, the Company  to  pay qualified performance-based
compensation to the Section 162(m) Employees.  But, to satisfy the 162(m) requirements, the
compensation must be paid only as a  result of attainment  of objective performance measures  that  are
approved by the shareholders and the compensation must be subject to maximum  limits per employee
that are approved by the shareholders. These objective performance measures and the maximum  limits
are set forth below under the following  two paragraphs entitled  ‘‘Objective Performance Measures’’ and
‘‘Annual Award Limits.’’ The shareholders are being asked to approve these objective performance
measures and these maximum limits.

Objective Performance Measures. The performance measures for awards to Section  162(m)
Employees  are based on one or more  of the following: (i) net earnings or net income (before  or after
taxes); (ii) earnings per share; (iii) net  sales or revenue growth;  (iv)  gross or net  operating profit;
(v) return measures (including, but not  limited to, return on assets, capital,  invested  capital, equity,
sales or revenue);  (vi) cash flow (including, but not limited to, operating cash  flow, free cash  flow, and
cash flow return on capital); (vii) earnings before or  after taxes, interest, depreciation and/or
amortization; (viii) gross or operating  margins; (ix) productivity  ratios; (x) share price  (including, but
not limited to, growth measures and  total shareholder return); (xi) expense  targets; (xii) margins;
(xiii) operating efficiency; (xiv) customer satisfaction; (xv)  working capital  targets; (xvi)  economic value
added; (xvii) volume; (xviii) capital expenditures; (xix) market share;  (xx)  costs; (xxi) regulatory ratings;
(xxii) asset quality; (xxiii) net worth;  and (xxiv) safety.  Any performance measure(s) may be used to
measure the performance of our company, our affiliates and/or subsidiaries as a  whole or  any business
unit of our company, our affiliates and/or subsidiaries or any combination thereof, and may be
compared to the performance of a group of comparator companies  or  an index,  all  as determined by
the Committee. The Committee may provide in  any award  that any  evaluation  of performance may
include or exclude any of the following  events that  occurs  during  a performance  period: (a) asset  write-
downs, (b) litigation or claim judgments  or settlements,  (c) the effect of  changes  in tax laws, accounting

35

principles, or other laws or provisions affecting reported results, (d) any reorganization and
restructuring programs, (e) extraordinary  nonrecurring items  as described in ASC Topic 225 and/or in
management’s discussion and analysis of financial  condition  and results of operations appearing in  the
Company’s annual report to shareholders  for the  applicable  year, (f) acquisitions or divestitures, and
(g) foreign exchange gains and losses.

Annual Award Limits. To the extent required under Section 162(m)  of  the Internal Revenue Code

for awards that are intended to be qualified performance—based compensation to so qualify,  awards
under the Amended Omnibus Plan are  limited  per  eligible individual on  an annual  basis as  follows:
Subject to the limit of available shares under the  Amended Omnibus Plan, the following are  the annual
grant limits in any one year to any one  participant  in the Amended Omnibus Plan:

Options:

. . . . . . . . . . . . . . . .

300,000 shares

Stock Appreciation Rights: . . .

300,000 shares

Restricted Stock or Restricted
Stock Units: . . . . . . . . . . . .

200,000 shares

Performance Shares or

Performance Units: . . . . . . .

200,000 shares to be received in a year or the value thereof if
paid in cash

Cash Based Awards: . . . . . . . .

$5,000,000

Other Stock Based Awards:

. .

200,000

162(m) Employees’ Award

Incentive Award:

. . . . . . . . Established by the Committee based on  a percentage, not  in
excess of 100%, of an incentive pool  equal to the greater of:
(i) 20% of Neenah’s consolidated operating-earnings for  the year
or (ii) 20% of Neenah’s operating cash flow for the year. In no
event may the incentive pool percentage for any  one 162(m)
Employee exceed 40% of the total pool.

Options. Options may be made exercisable at  a price per share not less than  the fair market
value, determined in accordance with the Amended  Omnibus Plan,  per  share of common  stock  on the
date that the option is awarded. Options may not be repriced  or exchanged for options with  a lower
exercise price after grant without shareholder  approval.  The  Committee may  permit  an option  exercise
price to be paid in cash or by the delivery of previously-owned shares  of Company  Common Stock, or
to be satisfied through a cashless exercise executed through a broker or by having a number of shares
of Company Common Stock otherwise issuable  at the time  of exercise withheld.  The maximum term  of
any option is 10 years, subject in the case of options granted to employees in  other  countries,
compliance with applicable foreign law. The  Committee is  permitted  under the Amended Omnibus
Plan to  substitute stock appreciation  rights for options  on the  same terms as the options with an
aggregate difference between the fair market value of the shares  subject to the stock appreciation right
and  the grant price of the stock appreciation right that is equal  to  the aggregate difference between the
fair market value of the shares subject to the option and  the  option exercise  price. The Amended
Omnibus Plan permits the grant of both incentive and non-qualified stock options. Incentive stock
options cannot be granted more than 10 years after the earlier of the adoption of the  Amended
Omnibus Plan by the Board of Directors or the date  the plan is  approved by the shareholders  of the
Company.

Stock Appreciation Rights. Stock appreciation rights may have a grant price per share not less

than the fair market value, determined  in  accordance with the  Amended  Omnibus Plan, per share  of

36

common stock on the date that the option is awarded stock appreciation rights may  not  be  re-priced or
exchanged for Stock Appreciation Rights  with a lower exercise price after grant without shareholder
approval. The maximum term of any  stock appreciation right is  10 years, subject to, in  the case of stock
appreciation rights granted to employees in  other  countries, compliance  with applicable foreign law.
Stock appreciation rights may be granted  separately or in connection with another award, and the
Committee may provide that they are  exercisable at the discretion of the holder or that they will be
paid at a time or times certain or upon  the occurrence or non-occurrence of certain events. Stock
appreciation rights may be settled in  shares of common  stock  or in cash, according  to  terms established
by the Committee  with respect to any particular  award.

Restricted Stock and Restricted Stock Unit. The Committee may grant shares of  common  stock or

the right to receive common stock in the future to a participant, subject to such restrictions  and
conditions, if any, as the Committee shall determine.

Performance Units and Performance Shares. Performance units have an initial value determined by

the Committee on the date of grant and performance shares have  an initial value per share  equal to
the fair market value per share of common stock determined on the  date of grant.  The  Committee sets
the performance goals to determine the value of the  number of performance units or performance
shares that will be paid. Performance units and performance shares may be paid  in shares  of  common
stock or in cash as determined by the  Committee.

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Other Stock Incentives. Dividend equivalent rights and other stock-based awards may be granted

in such numbers and may be subject to such conditions or  restrictions as  the Committee shall
determine and shall be payable in cash  or shares of common stock, as the Committee may determine.

Deferrals. The Committee may require or permit  participants  to  defer the  receipt of awards under

the Amended Omnibus Plan.

Change in Control. The following provisions apply unless  the Committee  applies otherwise  as to
any specific grant. Upon a Change in Control as defined in  the Amended  Omnibus Plan, outstanding
options and stock appreciation rights become vested and exercisable, all other  outstanding awards that
vest based on service vest, and the target payout opportunities under performance-based restricted
stock, performance-based restricted stock units, performance units, performance shares, and
performance-based cash awards are earned  and payable upon the Change  in Control;  provided however
to the extent that a replacement award  meeting the  requirements  of the Amended Omnibus Plan is
provided to the Participant, the foregoing  provisions do not apply. Instead, upon termination of
employment without Cause (as defined in the Amended  Omnibus  Plan) by the Company,  termination
of employment with Good Reason (as defined in  the Amended Omnibus Plan)  by  the employee, or
termination of directorship of a director, occurring during the period  of two (2) years after  the Change
in Control, (i) all replacement awards  held by the participant  become vested, exercisable, earned and
payable, and (ii) all options and stock appreciation rights  held by  the participant immediately before
the termination of employment or termination  of directorship that the participant held on the Change
in Control date or that constitute replacement awards remain exercisable  for not less than one  year
following termination or until the expiration of  the option or  stock appreciation right,  whichever period
is shorter; provided, that if the applicable award agreement provides for a longer period of
exercisability, that provision controls.

Recapitalizations and Reorganizations. The number of shares of common stock reserved for

issuance in connection with the grant or  settlement of awards or to which an award is  subject, the
number of shares issuable by the Chief Executive Officer as provided above under the heading
‘‘Administration,’’ the number of shares  subject to the ‘‘Annual Award Limits’’ and the exercise price of
each  option and stock appreciation right are subject  to  adjustment in  the event of any recapitalization
of the Company or similar event effected without receipt of consideration by the  Company. In the

37

event of certain corporate reorganizations, awards may be substituted, cancelled,  accelerated,
cashed-out or otherwise adjusted by the  Committee, provided such adjustment is  not  inconsistent with
the express terms of the Amended Omnibus Incentive  Plan.

Transferability. Awards are not generally transferable or  assignable, unless the Committee provides

otherwise, but in any case, transfers for value are not permitted.

Forfeiture and Clawbacks. Awards will be subject to forfeiture to  the extent provided by the
Committee in the applicable award agreement. In  addition, if  the Company is required to prepare an
accounting restatement due to the material noncompliance of the Company, as  a result of misconduct,
with any financial reporting requirement under the securities laws, if the  participant knowingly or
grossly negligently engaged in the misconduct,  or knowingly or grossly negligently failed to prevent the
misconduct, or if the participant is one  of the  individuals subject to automatic forfeiture under
Section 304 of the Sarbanes-Oxley Act of 2002, the participant is  required  to  reimburse  the Company
the amount of any payment in settlement of  an award earned or accrued  during the twelve-month
period following the first public issuance or filing  of the financial document.  Also, each Award is
subject to forfeiture to the extent provided in any applicable clawback policy adopted  by  the Company
or otherwise required pursuant to applicable law.

Fungible Share Pool. Shares issued in respect of any Full-Value Award  granted under the

Amended Omnibus Plan on or after the Effective  Date  shall  be  counted against the share limit as 2.3
shares for every one share actually issued in  connection  with such award. For  example, if  100 shares  are
issued  with respect to a Full-Value Award  granted after the  Effective Date, 230 shares will be counted
against the share limit in connection with that  award.  Shares issued in  respect of any other award (not
a Full-Value Award) shall be counted  against the  share limit  as one share. Therefore, as  noted
previously,  if  stockholders  approve  the  Amended  Omnibus  Plan  and  all  1,962,543  shares  are  available
for awards granted on or after the Effective Date are granted  as Full-Value Awards, the  total number
of  shares  issued  under  the  Amended  Omnibus  Plan  will  be  853,279.

Amendment or Termination. The Amended Omnibus Plan may be amended  by  the Committee,
but no material amendment will be made  without shareholder  approval to the extent  required by law or
exchange rules. The Committee may  amend  outstanding  awards subject  to  the terms of the Amended
Omnibus Plan but in general may not  take  away a participant’s  rights.

Tax Consequences. The following discussion outlines generally  the federal  income tax

consequences of participation in the Amended Omnibus Plan. Individual  circumstances may vary and
each participant should rely on his or her own tax  counsel  for advice regarding  federal income tax
treatment under the plan.

Non-Qualified Options. A participant will not recognize income upon  the grant  of  an option or at
any time prior to the exercise of the  option or a portion thereof. At the time the participant exercises a
non-qualified option or portion thereof,  he  or she will recognize compensation taxable as  ordinary
income in an amount equal to the excess of the fair market value  of the common stock  on the date the
option is exercised over the price paid  for the common stock, and  the Company  will then be entitled to
a corresponding deduction. Depending  upon the  period shares of common  stock are held after  exercise,
the sale or other taxable disposition  of shares acquired  through the exercise of a non-qualified option
generally will result in a short- or long- term capital gain or loss  equal to the difference between the
amount realized on such disposition and the fair market value of such shares when the non-qualified
option was exercised.

Incentive Stock Options. A participant who exercises an incentive stock option will not  be  taxed at

the time he or she exercises the option  or  a portion thereof. Instead, he or she will  be  taxed at the
time he or she sells the common stock purchased pursuant to the option. The participant will  be  taxed

38

on the difference between the price he or she paid for the stock  and  the  amount  for which he or she
sells  the stock. If the participant does  not sell  the stock prior to two years from  the date  of  grant of the
option and one year from the date the stock is transferred to him or her, the participant will be
entitled to capital gain or loss treatment based  upon the  difference between the  amount  realized on the
disposition and the aggregate exercise price and the Company  will not get  a corresponding deduction.
If the participant sells the stock at a  gain prior to that time, the difference between the amount the
participant paid for the stock and the  lesser of the  fair market value on the date  of exercise or the
amount for which the stock is sold, will be taxed as ordinary income and  the Company  will be entitled
to a corresponding deduction; if the  stock is sold for  an amount in excess of  the fair market value on
the date of exercise, the excess amount  is taxed as  capital gain. If  the participant sells the stock for less
than the amount he or she paid for the stock  prior to the one or two  year periods indicated, no
amount will be taxed as ordinary income  and the  loss will be taxed  as a  capital loss.  Exercise of an
incentive option may subject a participant to, or increase  a participant’s liability for, the alternative
minimum tax.

Restricted Stock. A participant will not be taxed upon the  grant of a  restricted stock award if such
award is not transferable by the participant or is  subject to a  ‘‘substantial risk of forfeiture,’’ as defined
in the Internal Revenue Code. However, when the shares  of common stock that are  subject to the
stock award are transferable by the participant and are  no longer  subject to a  substantial risk of
forfeiture, the participant will recognize  compensation taxable as  ordinary  income  in an amount equal
to the fair market value of the stock  subject to the  stock award, less  any amount  paid for  such stock,
and the Company will then be entitled  to  a corresponding deduction.  However, if a  participant so elects
at the time of receipt of a stock award,  he or  she  may include the fair market value  of  the stock subject
to the stock award, less any amount paid for such stock,  in income  at  that  time and the Company also
will be entitled to a corresponding deduction at that  time.

Other Stock Incentives. A participant will not recognize income upon  the grant of  any other  stock-
based award (the ‘‘Equity Incentives’’). Generally, at the  time a participant receives  payment under any
Equity Incentive, he or she will recognize compensation taxable as ordinary  income  in an amount equal
to the cash or the fair market value of the common stock received,  and the Company will then be
entitled to a corresponding deduction.

Benefits under the Amended Omnibus Plan

Future awards under the Amended Omnibus Plan  will be subject  to  the  discretion of the

Compensation Committee and will depend on a variety of  factors,  including the  value of  the Company’s
stock at the time of grant, as well as  Company, divisional, and  individual performance. Accordingly, it is
not possible to determine the benefits that  would be received  under the Amended Omnibus Plan.

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Equity Compensation Plan Information

The following table summarizes information  about outstanding options, share appreciation rights

and restricted stock units and shares reserved for future issuance under our existing equity
compensation  plans  as  of  March  28,  2013.

(a)
Number of
securities to
be issued
upon exercise of
outstanding
options,
warrants,
and  rights

(b)
Weighted-average
exercise price
of outstanding
options,
warrants,
and rights(1)

(c)
Number of securities
remaining  available
for future issuance
under equity
compensation  plans
(excluding  securities
reflected in column
(a))

Plan Category

Equity compensation plans approved by security

holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,410,542(2)(3)

$25.42

385,543(4)

Equity compensation plans not approved by

security holders . . . . . . . . . . . . . . . . . . . . . . .

N/A

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,410,542

N/A

$25.42

N/A

385,543

(1) The weighted-average exercise price of outstanding options, warrants and rights does not take into

account restricted stock units since they do not have  an exercise price.

(2) Includes  975,313  shares  issuable  upon  the  exercise  of  outstanding  options  and  stock  appreciation
rights (‘‘SARs’’) and 435,229 shares issuable  upon the  vesting and conversion of  outstanding
restricted stock units, all as of March  28, 2013.

As of March 28, 2013, we had an aggregate of 1,753,947 stock options and  SARs outstanding. The
weighted average exercise price of the stock options and  SARs was $25.42 per share  and the
remaining contractual life of such awards was 5.12 years.

As of March 28, 2013, we had 356,329 restricted stock  units and 78,900 performance  share units
outstanding.

As of December 31, 2012, we had an aggregate of 1,704,712 stock options and  SARs outstanding.
The weighted average exercise price  of the stock options and  SARs was $24.70 per share and the
remaining contractual life of such awards was 5.08 years.

As of December 31, 2012, we had 221,563 restricted stock units  and 97,900 performance  share
units outstanding.

(3) Includes 19,025 shares that would be issued upon the assumed  exercise of 797,659  SARs at  the

$30.76 per share closing price of our common stock on March  28, 2013.

(4) Represents  385,543  shares  available  for  future  issuance  under  our  Omnibus  Plan  as  of  March  28,

2013.

The Board of Directors unanimously recommends that the stockholders vote ‘‘FOR’’ the proposal

to approve the amended and restated  Neenah Paper, Inc. 2004  Omnibus Stock and Incentive
Compensation Plan.

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ADDITIONAL EXECUTIVE COMPENSATION  INFORMATION

Summary Compensation Table

The following table reflects compensation paid to or earned by our named executive officers for

services rendered during 2012, 2011 and 2010:

Name and Principal Position

Year

Salary
($)

Stock
Awards
($)(1)

Option
Awards Compensation
($)(2)

($)(3)

Incentive Plan Compensation

Earnings
($)(4)

Change in
Pension
Value and
Non-Qualified
Deferred

Non-Equity

John P. O’Donnell . . . . . . . . . . . 2012 525,000
2011 473,863
2010 382,750

President and
Chief Executive Officer

551,650 1,306,618
142,955
565,240
149,237
398,152

Bonnie C. Lind . . . . . . . . . . . . 2012 330,000
2011 315,000
2010 315,000

Senior Vice President, Chief
Financial Officer and Treasurer

Steven S. Heinrichs . . . . . . . . . . 2012 290,000
2011 290,000
2010 274,000

Senior Vice President, General
Counsel and Secretary

Julie A. Schertell

Senior Vice President, and
President—Fine Paper

. . . . . . . . . . . 2012 280,000
2011 264,000
2010 240,000

Armin S. Schwinn(6) . . . . . . . . . 2012 297,343
2011 269,228
2010 249,084

Senior Vice President, and
Managing Director—Neenah
Germany

259,600
253,142
347,432

197,945
188,510
243,456

175,230
156,194
159,768

120,065
118,492
169,912

53,592
62,909
68,511

40,600
46,569
47,902

36,540
39,216
31,192

30,229
33,420
19,758

653,231
452,025
387,392

322,616
213,098
276,019

257,741
178,352
240,093

327,950
180,576
166,800

178,700
109,845
198,795

—
—
—

595,585
438,548
531,464

—
—
—

—
—
—

314,378
168,747
487,266

All Other
Compensation
($)(5)

Total
($)

88,503
76,802
51,777

9,263
7,350
7,350

38,761
41,585
32,746

37,582
35,462
26,406

8,662
8,404
8,687

3,125,002
1,710,885
1,369,308

1,570,656
1,290,047
1,545,776

825,047
745,016
838,197

857,302
675,448
624,166

944,320
704,946
1,147,164

P
r
o
x
y

(1) Amounts  shown reflect  the  aggregate  grant  date  fair  value  with  respect to  performance share  units,  restricted stock units and

restricted stock granted  pursuant to our  Omnibus  Plan, all  disregarding any estimates  of forfeitures related  to service-based
vesting conditions.  The amounts  for represent  the  grant date  fair  value  of  the awards on the  date of  the  grant in  accordance
with ASC 718. The grant date fair value  of the  stock  awards  is  equal  to  the  fair market  value  of the  underlying common stock
on the date  of  grant. See  Note  8  to  the  audited  Financial  Statement  included in our 2012  Annual  Report  on Form 10-K  for
the assumptions used in  valuing  the performance share  units.

(2) Amounts  shown reflect  the  aggregate  grant  date  fair  value  with  respect to  stock options granted  pursuant  to  our Omnibus

Plan, disregarding any estimates of forfeitures  related to service-based  vesting conditions.  The  amounts  represent  grant  date
fair value of the options  on the  date  of  the  grant in accordance  with  ASC  718. The grant date  fair value of  the  option awards
is determined using the Black-Scholes option  valuation  model.  See  Note 8 to the audited Financial  Statement  included in our
2012 Annual Report  on Form  10-K for  the  assumptions used  in  valuing  the stock options. For  Mr. O’Donnell  in  2012 this
amount includes $1,193,750 for  the  value  of  the  special option  grant  discussed  in  the section titled ‘‘2012  CEO  Special Option
Grant’’ on page 24 of  this  Proxy Statement,  which  grant remains subject  to significant  performance  criteria as  discussed
therein.

(3) Amounts  shown reflect  annual  performance  bonuses earned in  the fiscal year and paid  in  the following year, and are described

in detail in the portion of our  Compensation  Discussion  and  Analysis,  captioned  ‘‘2012  Annual  Performance  Bonus  Awards.’’

(4) Amounts  shown reflect  the  aggregate  change  during the  year  in the  actuarial  present value of  accumulated  benefit  under  our
Pension Plan and Supplemental Pension Plan. The  large variability  in  value  year-to-year  is  caused, for  the  most  part,  by
changes in  the  discount  rates  used  to  calculate  the value  from  year  to year,  and  not  any  increase  or  change  in  the pension plan
for any individual named executive officer. Messrs.  Heinrichs, O’Donnell  and  Ms.  Schertell do  not participate  in  any  of  the
defined pension plans.

(5)

‘‘All Other  Compensation’’  includes Neenah’s contribution  to the  401(k)  account  of  each  of  our named  executive  officers. The
amounts shown for  Messrs. Heinrichs,  O’Donnell  and  Ms.  Schertell  also  include  Neenah’s contribution  to  their  accounts  in the
Retirement Contribution Plan  and  Supplemental  Retirement Contribution  Plan.  The  amounts  shown for  Ms.  Lind  and
Mr. Heinrichs  also include expenses  for an annual  physical.  The  totals  shown  for  Mr.  O’Donnell  and  Ms.  Schertell  in  2012 and
2011 include expenses for tax  preparation  and  financial  planning.  Mr.  Heinrichs  amount  in  2011  includes expenses  for  estate
planning. All  amounts  shown  for  Mr.  Schwinn  are  for  an  annual  car  allowance.

(6) Mr. Schwinn’s compensation  has been  converted from Euros  to US Dollars as  follows:  December  31,  2010 conversion  of  Euro

to US Dollars at 1 to 1.3253;  December  31,  2011  conversion of  Euros  to  US  Dollars  at  1  to  1.2921,  and  December 31,  2012
conversion of Euros to US Dollars at 1  to  1.3215.

41

2012 Grants of Plan Based Awards

The following table contains information relating to the plan based  awards  grants made in 2012  to

our  named executive officers under the  Omnibus Plan and is intended to supplement the 2012
Summary Compensation Table listed  above.

Estimated Future Payouts
Under Non-Equity Incentive
Plan Awards(1)

Estimated Future Payouts
Under Equity Incentive
Plan Awards(2)

All Other
Option
Awards
(3)

Grant Date
Fair
Exercise
Number of or Base
Value of
Securities Price of Stock and
Underlying Option
Award
($/SH)

Option
Awards
($)

(#)

Name and
Principal Position

Plan

Grant
Date

John P. O’Donnell

.
President and Chief
Executive Officer

.

.

.

.

MIP 01/25/2012
Performance Units 01/25/2012
Stock Options 01/25/2012

.

.

.

.

Bonnie C. Lind .

.
Senior Vice President,
Chief Financial Officer
and Treasurer

.

MIP 01/25/2012
Performance Units 01/25/2012
Stock Options 01/25/2012

Threshold Target Maximum Threshold Target Maximum Options
(#)

(#)

(#)

($)

($)

($)

0

0

367,500

735,000

6,800

17,000

34,000

138,900

24.09

181,500

363,000

3,200

8,000

16,000

6,600

24.09

.

Steven S. Heinrichs

.
Senior Vice President,
General Counsel and
Secretary

.

.

Julie A. Schertell .

.
Senior Vice President,
and President—Fine
Paper

.

Armin S. Schwinn .

.
Senior Vice President,
Managing Director—
Neenah Germany

.

.

MIP 01/25/2012
Performance Units 01/25/2012
Stock Options 01/25/2012

0

145,000

290,000

2,440

6,100

12,200

5,000

24.09

.

.

MIP 01/25/2012
Performance Units 01/25/2012
Stock Options 01/25/2012

0

140,000

350,000

2,160

5,400

10,800

4,500

24.09

.

.

MIP 01/25/2012
Performance Units 01/25/2012
Stock Options 01/25/2012

0

118,935

297,338

1,480

3,700

7,400

3,100

24.09

551,650
1,306,618

259,600
62,909

197,945
40,600

175,230
36,540

120,065
25,172

(1)

(2)

Reflects the range of  potential  annual incentive  bonus  payments  that could have been earned by each named executive officer  under
Neenah’s MIP in 2012. The actual  bonuses  earned  in 2012  are reflected in the Summary  Compensation Table  above under the caption
‘‘Non-Equity Incentive Plan  Compensation.’’  For more  information regarding  annual incentive  bonus opportunities,  see the discussion  in the
Compensation  Discussion and  Analysis. The  value of  Mr.  Schwinn’s incentive bonus  payment has  been converted from  Euros  to  US Dollars
using a December 31, 2012 conversion of  Euro  to  US Dollars  at  1 to 1.3215.

Reflects the range  of  potential  performance share units that may  be  earned by each named  executive  officer,  based on the Company’s level
of achievement of performance  goals  in  2012 and  total shareholder return relative  to  a  peer group  for the  performance period ending
December  31, 2012. For more  information  regarding the performance share units, including  how the number of performance share units
awarded was determined and the vesting  terms  applicable to such  units,  see the  discussion in the  Compensation Discussion and Analysis.
Outstanding restricted share units  receive  dividends at  the same rate as other  stockholders.

(3)

The stock options vest as  to one-third of  the  shares  on each of the  first  three anniversaries of the grant  date.

42

Outstanding Equity Awards at 2012 Fiscal Year-End

The following table sets forth information  concerning outstanding  equity awards for our  named executive

officers as of December 31, 2012.

Option Awards

Stock  Awards

Equity
Incentive

Equity
Incentive
Plan Awards:

Plan Awards: Market or

Number of
Unearned

Payout Value
of Unearned
Shares,  Units Shares, Units

Number of
Shares  or Market
Value of
Units or
shares or Rights  That
Stock That
Units of
Have Not
Stock
Vested

Have  Not
Vested

or  Other

or Other
Rights That
Have Not
Vested ($)

P
r
o
x
y

33,650(14)

958,016

33,650(15)

483,990

15,816(14)

450,282

8,000(15)

227,760

11,788(14)

335,320

6,100(15)

173,667

Name and Principal Position

John P. O’Donnell

. . . . . . . .

President and Chief
Executive Officer

Bonnie C. Lind . . . . . . . . . .

Senior Vice President,
Chief Financial Officer
and Treasurer

Steven S. Heinrichs

. . . . . . .

Senior Vice President,
General Counsel and
Secretary

Number of
Number  of
Securities
Securities
Underlying
Underlying
Unexercised Unexercised
Options (#) Options (#)
Exercisable Unexercisable Options (#)

Equity
Incentive
Plan Awards:
Number  of
Securities
Underlying
Unexercised
Unearned

10,000
8,800
8,800
27,700
27,700
9,400
6,667
3,833
1,633
0
0

47,500
6,100
6,100
4,533
6,800
4,900
4,900
7,650
7,650
8,033
8,200
2,566
0

20,700
2,650
2,650
3,900
3,900
3,100
3,100
4,900
4,900
10,233
10,233
5,733
1,900

0
0
0
0
0
4,700
3,333
7,667
3,267
13,900
125,000

0
0
0
0
0
0
0
0
0
0
4,100
5,134
6,600

0
0
0
0
0
0
0
0
0
0
0
2,867
3,800
5,000

0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0
0
0
0
0

Option
Exercise
Price ($)

Option
Expiration
Date

32.55(13) 10/31/2017
01/29/2018
25.70(8)
17.98(9)
07/27/2018
7.41(10) 01/28/2019
8.99(11) 07/28/2019
13.38(12) 01/27/2020
16.49(16) 03/31/2020
19.25(17) 01/27/2021
22.44(19) 05/18/2021
24.09(18) 01/24/2022
24.09(20) 01/24/2022

12/15/2014
32.60(1)
02/20/2015
33.19(2)
08/21/2015
31.70(3)
02/07/2016
27.58(4)
08/06/2016
29.43(5)
02/06/2017
36.15(6)
08/06/2017
37.58(7)
01/29/2018
25.70(8)
17.98(9)
07/27/2018
8.99(11) 07/28/2019
13.38(12) 01/27/2020
19.25(17) 01/27/2021
24.09(18) 01/24/2022

12/15/2014
32.60(1)
02/20/2015
33.19(2)
08/21/2015
31.70(3)
02/07/2016
27.58(4)
08/06/2016
29.43(5)
02/06/2017
36.15(6)
08/06/2017
37.58(7)
01/29/2018
25.70(8)
17.98(9)
07/27/2018
7.41(10) 01/28/2019
8.99(11) 07/28/2019
13.38(12) 01/27/2020
19.25(17) 01/27/2021
24.09(18) 01/24/2022

43

Option Awards

Stock  Awards

Name and Principal Position

Julie A. Schertell . . . . . . . . .

Senior Vice President,
and President—Fine Paper

Armin S. Schwinn,

. . . . . . . .

Senior Vice President,
Managing Director—
Neenah Germany

Number of
Number  of
Securities
Securities
Underlying
Underlying
Unexercised Unexercised
Options (#) Options (#)
Exercisable Unexercisable Options (#)

Equity
Incentive
Plan Awards:
Number  of
Securities
Underlying
Unexercised
Unearned

3,550
0
0
0

1,150
750
750
0
1,233
0
0
0

3,550
1,867
3,200
4,500

0
0
0
1,233
0
2,000
2,467
3,100

0
0
0
0

0
0
0
0
0
0
0
0

Option
Exercise
Price ($)

Option
Expiration
Date

8.99(11) 07/28/2019
13.38(12) 01/27/2020
19.25(17) 01/27/2021
24.09(18) 01/24/2022

35.92(21) 10/10/2016
02/06/2017
36.15(6)
37.58(7)
08/06/2017
7.41(10) 01/28/2019
8.99(11) 07/28/2019
13.38(12) 01/27/2020
19.25(17) 01/27/2021
24.09(18) 01/24,2022

Equity
Incentive

Equity
Incentive
Plan Awards:

Plan Awards: Market or

Number of
Unearned

Payout Value
of Unearned
Shares,  Units Shares, Units

Number of
Shares  or Market
Value of
Units or
shares or Rights  That
Stock That
Units of
Have Not
Stock
Vested

Have  Not
Vested

or  Other

or Other
Rights That
Have Not
Vested ($)

9,759(14)

277,839

5,400(15)

153,738

7,536(14)

214,550

3,700(15)

105,339

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

These options were granted on  December 15,  2004, and vested as follows: 30% on December 15th  of 2005 and 2006, with the remaining 40%
vesting  on December 15, 2007. These  options  were  converted to stock appreciation rights on January 29, 2009.

These options were granted on February  21, 2005, and vested as follows: 33.34% on February 21,  2006 and 33.33% on both February 21, 2007
and February 21, 2008. These options were converted to stock appreciation  rights on January 29, 2009.

These options were granted on August  22, 2005,  and vested as follows: 33.34% on August  22, 2006 and 33.33% on both August 22, 2007 and
August 22, 2008. These options were converted  to  stock appreciation rights on January 29,  2009.

These options were granted on February  7, 2006, and vested as follows: 33.34% on February 7,  2007 and  33.33% on both  February 7, 2008 and
February 7, 2009. These options were  converted  to  stock  appreciation rights  on January 29, 2009.

These options were granted on August  6, 2006,  and vested as follows: 33.34% on August  6, 2007 and 33.33% on both August 6, 2008 and
August 6, 2009. These options were converted  to  stock appreciation rights  on January 29,  2009.

These options were granted on February  7, 2007, and vested as follows: 33.34% on February 7,  2008 and  33.33% on both  February 7, 2009 and
February 7, 2010. These options were  converted  to  stock  appreciation rights  on January 29, 2009.

These options were granted on August  7, 2007  and vested as follows: 33.34% on August  7, 2008 and 33.33% on both August 8, 2009 and
August 7, 2010. These options were converted  to  stock appreciation rights  on January 29,  2009.

These options were granted on January 30, 2008  and  vested as  follows: 33.34% on  January 30, 2009, and 33.33%  on  both January 30, 2010 and
January 30, 2011. These options were converted  to  stock appreciation rights on January 29, 2009.

These options were granted on July 28,  2008 and  vested  as follows: 33.34% on July 28, 2009,  and 33.33% on both July 28, 2010 and July 28,
2011.

(10) These options were granted on  January 29,  2009, and  vested  as follows: 33.34% on  January 29, 2010 and 33.33% on both January 29, 2011 and

January 29, 2012.

(11) These options were granted on  July 28,  2009, and vested  as follows: 33.34% on July 28, 2010  and 33.33% on both July 28, 2011 and July 28,

2012.

(12) These options were granted on  January 28,  2010, and  vested  as follows: 33.34% on  January 28, 2011 and 33.33% on both January 28, 2012 and

July 28, 2013.

(13) These options were granted when  Mr.  O’Donnell was hired by Neenah  on  November 1, 2007 and vested  as follows: 33.34%  on November 1,

2008 and 33.33% on both November  1, 2009  and  November 1, 2010.

(14) These performance share units  target levels were  set on January 28,  2011 and were earned and vested on December 31, 2011, based on the

Company’s achievement of performance goals  relating  to  return on invested capital and  total  shareholder return during the performance period
ending December  31, 2011. These performance  share units are subject  to  a  two year hold requirement after vesting.

44

(15) These performance share units target levels were  set on January 25,  2012 and were earned and vested on December 31, 2012, based on the

Company’s achievement of performance goals  relating to return  on invested capital and  total  shareholder return during the performance period
ending December  31, 2012. These performance  share units  are subject to a two year hold requirement after vesting.

(16) These options were granted when  Mr.  O’Donnell was promoted to Chief  Operating Officer  and vest as  follows: 33.34% on March 31, 2011 and

33.33% on both March 31, 2012 and  March  31, 2013.

(17) These options were granted on  January 28,  2011 and  vest  as follows: 33.34% on January 28,  2012 and  33.33% on both  January 28, 2013 and

January 28, 2014.

(18) These options were granted on  January 25,  2012 and  vest  as follows: 33.34% on January 25,  2013 and  33.33% on both  January 25, 2014 and

January 25, 2015.

(19) These options were granted when  Mr.  O’Donnell was promoted to President and Chief Executive Officer and  vest  as follows: 33.34% on

May  18, 2012, and 33.33% on both May 18,  2013 and May 18, 2014.

(20) These options were granted to Mr. O’Donnell on January  25, 2013 and  vest  as further  described in the  CD&A section  of this Proxy Statement

under the title ‘‘2012 CEO Special Option Grant’’.

(21) These options were granted at  the acquisition of Neenah Germany on October  11, 2006 and vested as  follows: 33.34% on October 11,  2007 and

33.33% on both October 11, 2008 and October 11,  2009.

Option Exercises and Stock Vested in 2012

The following table sets forth information  regarding stock awards  vested for our named executive

P
r
o
x
y

officers in 2012.

Name

Option Awards

Stock  Awards

Number of
Shares
Acquired on
Exercise (#)

Value Realized
on  Exercise  ($)

Number of
Shares
Acquired on
Vesting (#)

Value Realized
on Vesting ($)(1)

John P. O’Donnell

. . . . . . . . . . . . . . . . . . . .

—

—

Bonnie C. Lind . . . . . . . . . . . . . . . . . . . . . .

12,066

245,714

Steven  S. Heinrichs . . . . . . . . . . . . . . . . . . .

—

Julie A. Schertell . . . . . . . . . . . . . . . . . . . . .

21,083

Armin S. Schwinn . . . . . . . . . . . . . . . . . . . .

7,499

—

368,475

85,241

73,310

63,847

42,021

28,588

17,592

1,858,983

1,619,220

1,070,016

726,246

469,904

(1) Reflects the market value of the  shares on  the  vesting date.

45

Pension Plans

The Neenah Paper Pension Plan is a broad-based, tax-qualified defined benefit pension plan, which

provides a benefit upon retirement to  eligible employees of the Company.  The  Neenah Paper
Supplemental Pension Plan is a non-qualified defined benefit pension plan which covers pay and
benefits above the qualified limits in  the Pension Plan. The compensation covered  by  these  defined
benefit plans includes the salary and non-equity  incentive payments  set forth above in the  Summary
Compensation Table. Under our Pension Plan an  employee  is entitled to receive an annual standard
benefit based on years of service and  integrated  with social security  benefits. The Code generally places
limits on the amount of pension benefits that may  be  paid  from the tax qualified Pension  Plan.
However, we will pay any participant in our Supplemental Pension  Plan  the amount of the benefit
payable under the Pension Plan that is  limited  by the  Code.

Retirement benefits for participants in the Pension Plan who have at least five years of service may

begin on a reduced basis at age 55 or on an unreduced basis at the normal retirement age of 65.
Unreduced benefits also are available (i) for  participants  with ten years of service at age 62 or as early
as age 60 with thirty years of service and (ii) as described  below,  for  certain involuntary terminations.
Mr. Erwin retired  as the company’s President and Chief Executive Officer on May  18, 2011. None  of
our  named executive officers currently is eligible for early retirement under our Pension Plan or
Supplemental Pension Plan.

The normal form of benefit is a single-life  annuity  payable monthly  and other optional forms  of
benefit are available including a joint  and survivor benefit. Accrued benefits  under our Supplemental
Pension Plan will, at the participant’s option,  either be paid as  monthly payments in  the same form as
the retirement payments from the Pension Plan or as  an actuarially determined  lump sum payment
upon retirement after age 55.

For a  discussion of how we value these obligations and the  assumption we use  in that valuation,

see Note 8 to our financial statements  included in our 2012 Annual Report on  Form 10-K. For
purposes  of determining the present  value of accumulated benefits, we have used  the normal
retirement age under the plans, which  is  65.

2012 Pension Benefits

The following table sets forth information  as of December 31, 2012  regarding accumulated benefits

to our named executive officers under our Pension  Plan,  Supplemental  Pension Plan and  German
Pension Plans.

Name

Plan Name

Number of Years
Credited Service(1)

Present Value of
Accumulated Benefit ($)(3)

Bonnie  C. Lind . . . . . . . . . Neenah Paper Pension Plan
Neenah Paper Supplemental
Pension Plan

Armin S. Schwinn . . . . . . .

German Pension Plan
German Additional
Pension Plan
Gessner Pension Plan

31.0

31.0

17.0

17.0
17.0

1,147,599

1,493,370

791,399

75,891
203,286

(1) Includes years of service credited for employment with Kimberly-Clark prior to Neenah’s spin-off

for Ms. Lind and years of service for Mr. Schwinn  related to employment with companies
acquired by Neenah as part of its acquisition  of  Neenah Germany.

46

P
r
o
x
y

(2) For a description of the assumptions applied in determining the present value of accumulated
benefits reported above, see Note 7 to  the audited Financial Statements included in our  2012
Annual  Report on Form 10-K.

(3) Mr. Schwinn participates exclusively in German Pension Plans.  The value of these plans  has been
converted from Euros to US Dollars using a  December 31,  2012 conversion of Euro to US
Dollars  at 1 to 1.3215.

2012 Nonqualified Deferred Compensation

The Supplemental  RCP is a nonqualified excess benefit  and supplemental retirement plan pursuant

to which the Company provides additional retirement benefits to certain highly compensated
employees. These Company contributions  are intended to provide contributions  to  those individuals
whose benefits under tax-qualified programs are  restricted by the limitations permitted by the Internal
Revenue Code. Contributions are held for  each participant in either an excess benefit  or supplemental
benefit unfunded separate account. Participant  accounts are credited with earnings, gains and  losses
based on the rate of return of investment funds selected by  the participant, which  the participant may
elect to change in accordance with the participant’s elections under the  Supplemental  RCP. Payments
can be tied to termination of employment, including  retirement, and would be paid  in lump sum.  If a
participant dies before receiving the full value  of  their account balance, the participant’s beneficiary
would receive the remainder of the benefit in  one lump  sum payment.  All accounts would  be
immediately distributed upon a change  in  control, subject to a  10%  reduction  in a current  participant’s
account and a 5% reduction in an account for a retired participant. The Deferred Compensation  Plan
enables our executive officers to defer a  portion of annual cash compensation (base salary  and
non-equity awards under our MIP). This plan  is intended  to  assist  our executive officers  in maximizing
the value of the compensation they receive from the Company and  assist in  their  retention.  Named
executive officer participation in the  Supplemental  RCP and the Deferred  Compensation Plan in 2012
is as follows:

Name

John P. O’Donnell . . . . . . . . . . . . .
President and Chief
Executive Officer

Steven S. Heinrichs . . . . . . . . . . . .
Senior Vice President,
General Counsel and Secretary

Julie A. Schertell . . . . . . . . . . . . . .
Senior Vice President,
Fine Paper

Executive
Contributions
in last
Fiscal Year(1)

Company
Contributions
in last
Fiscal Year(2)

Aggregate
Earnings
in last
Fiscal Year

Aggregate
Withdrawal/
Distributions

0

0

0

$59,979

$21,590

$14,739

$ 7,115

$14,213

$ 3,196

0

0

0

Aggregate
Balance
at Last
Fiscal Year

$170,427

$ 86,587

$ 34,040

(1) None of our named executive officers elected to defer compensation  in 2012 under the Deferred

Compensation Plan

(2) Amounts are reported as 2012 compensation in the ‘‘All Other Compensation’’ column of  the

Summary Compensation Table.

Potential Payments Upon Termination

Except for Mr. Schwinn as noted in footnote 8  below, we do  not have employment agreements or
other individual arrangements with our named executive officers that provide  for specific benefits  upon

47

a termination of employment. In general,  upon termination of employment, an  executive officer  will
receive compensation and benefits for which he or she has already vested. This includes  accrued but
unpaid  salary, accrued and unused vacation pay, and payments and benefits accrued under our broad-
based benefit programs. The following  section  describes  certain payments  and benefits that would be
payable to our named executive officers  in  the event of their  involuntary  termination in connection with
a change-in-control of Neenah, or other involuntary termination.

Involuntary Termination in Connection with a Change in Control

The Neenah Paper Executive Severance Plan (the ‘‘Executive Severance Plan’’) covers designated

officers, including all of our named executive  officers, and provides certain severance  benefits upon
termination of employment following  a change in  control  of Neenah. Upon termination of the  officer’s
employment by Neenah without ‘‘cause’’ or  by the officer for ‘‘good reason’’ (as defined in  the
Executive Severance Plan) within the two-year  period following a change in control or  a termination  by
us without ‘‘cause’’ during the one-year period preceding such a change in control, the officer will be
entitled to a lump-sum cash payment equal to the sum of: (i) two times  the  sum of his annual  base
salary and targeted annual bonus; (ii)  any qualified retirement  plan benefits forfeited as a  result of such
termination; (iii) the amount of retirement benefits such officer would have received under the
qualified and supplemental retirement plans but for  his or her  termination for  the two-year period
following his or her termination; (iv)  the cost  of  medical and  dental  COBRA premiums for  a period  of
two years; and (v) a cash settlement of any accrued  retiree medical credits. In addition, the officer  will
be eligible to receive outplacement services  for a  period of two years (up  to  a maximum cost to us of
$50,000). Payment of the benefits under the Executive  Severance  Plan  is subject to the  applicable
executive executing an agreement that includes restrictive covenants and a  general release  of claims
against us. The Executive Severance Plan has been  designed to limit exposure  for any ‘‘parachute’’
excise taxes; but if such excise taxes apply, we will reimburse the officer  on an after-tax  basis for any
excise taxes incurred by that executive  due  to  payments received under  the Executive Severance Plan.

The following table shows the payments  that would be made  to  each of our named executive

officers under the Executive Severance  Plan in  connection with  a change-in-control  termination.

Payments(8)

John P.
O’Donnell

Bonnie C.
Lind

Steven S.
Heinrichs

Julie A.
Schertell

Severance(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prorata Non-Equity Incentive Payment(2) . . . . . . . . .
Unvested Stock Option Spread(3) . . . . . . . . . . . . . .
Unvested Restricted Stock(4) . . . . . . . . . . . . . . . . . .
LTCP Payment . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retirement Benefit Payment(5) . . . . . . . . . . . . . . . .
Welfare Benefit Values(6) . . . . . . . . . . . . . . . . . . . .
Outplacement . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excise Tax & Gross-Up(7) . . . . . . . . . . . . . . . . . . . .

1,785,000
367,500
809,630
1,679,161
0
174,789
46,954
50,000
1,269,316

1,023,000
181,500
138,107
789,644
0
532,697
46,954
50,000
0

870,012
145,002
100,199
594,084
0
61,840
51,465
50,000
0

840,000
140,000
77,387
506,909
0
57,339
46,954
50,000
427,985

Aggregate Payments . . . . . . . . . . . . . . . . . . . . . . . .

6,209,350

2,761,902

1,872,602

2,146,574

(1) Severance payment equal to two  times the  sum of the  executive’s  annual base salary  at the time

of the termination plus the target bonus.

(2) The Target Non-Equity Incentive  Payment is prorated for the number of days in  the calendar

year prior to termination due to assumed  termination  on December 31,  2012.

(3) Total value of unvested stock option spread  and unvested restricted stock that would  become

vested upon a change in control assuming a share price of  $28.33 and a change-in-control date of
December 31, 2012.

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(4) All unearned target performance  share units vest upon a change-in-control  event. Amounts are

based on target 2011 and 2012 performance share unit grants.

(5) Actuarial value attributable to retirement benefits.

(6) Estimated value associated with  the  continuation of  life insurance, medical, dental, and  disability

benefits for two years post-termination.

(7) Gross-up payments covering the full cost of applicable excise  taxes under Code sections 280G and

4999. In 2011 the Compensation Committee closed  the plan to new participants and determined
that it would phase out the excise tax gross up provision in the Executive  Severance Plan for the
current named executive officers.

(8) Mr. Schwinn does not participate in the Neenah  Paper Executive  Severance Plan. He is covered
by a separate employment agreement  which provides a twelve month notice period from the end
of the calendar year. Mr. Schwinn’s equity grants contain  change in control provisions that
provide for vesting and payments for his  2011 and 2012 LTCP performance shares. The value at
the end of 2012 was $367,719. The equity awards contain provisions that are  similar to the U.S.
provisions in the case of illness, accident or death. In  addition,  Mr.  Schwinn’s employment
contract provides for salary continuation  to  him or  his surviving family  members for  a period of
three months in the case of illness, accident or  death.

Other Involuntary Termination

The Neenah Paper Severance Pay Plan (the ‘‘Severance Pay  Plan’’)  provides regular severance to
our  executive officers. Participation in  the Severance Pay Plan is conditioned upon  each participant’s
execution of a noncompete agreement.  In the event of a qualifying termination, the Severance Pay Plan
generally provides officers (including named executive  officers) severance equal to one  year of  base
salary.

COMPENSATION COMMITTEE INTERLOCKS  AND  INSIDER PARTICIPATION

The following directors served on the Compensation Committee  during  2012: Messrs. Moore,

McGovern and Dr. Wood. None of the members of the Compensation  Committee  was  an officer or
employee of Neenah during 2012 or any time prior thereto, and none of the members had any
relationship with Neenah during 2012  that required  disclosure under Item  404 of Regulation S-K. None
of our executive officers serves as a member  of the  board  of directors or compensation committee of
any entity that has one or more of its executive officers serving as a member of our Board  of Directors
or Compensation Committee.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Exchange Act and rules and regulations  of  the SEC thereunder require our
directors, officers and persons who beneficially own more than  10%  of our common stock, as  well as
certain affiliates of such persons, to file initial reports  of  their ownership of our common stock and
subsequent reports of changes in such ownership  with the SEC. Directors, officers and persons owning
more than 10% of our common stock are required by SEC rules and regulations  to  furnish us with
copies of all Section 16(a) reports they  file. Based  solely on  our review of the copies of  such reports
received by us and on information provided  by the reporting persons, we believe that during 2012,  our
directors, officers and owners of more than 10% of our  common stock complied with  all  applicable
filing requirements, except that Mr. Moore filed a  Form 4  late on April 8, 2013  representing restricted
stock units granted in lieu of a quarterly cash  dividend  granted  in 2012 and 2013.

49

AUDIT COMMITTEE REPORT

The Audit Committee assists the Board of Directors in fulfilling  its  oversight responsibilities
relating to the accuracy and integrity  of Neenah’s financial reporting, including the performance and
the independence  of Neenah’s independent  registered  public accounting firm, Deloitte &  Touche  LLP
(‘‘Deloitte’’). On November 30, 2004,  our Board  of Directors adopted an  Audit  Committee  Charter,
which  sets forth the responsibilities of the Audit Committee. The Audit  Committee  reviewed and
discussed with management and Deloitte our audited financial statements for  the fiscal year ended
December 31, 2012. The Audit Committee also  discussed with Deloitte the matters  required to be
discussed under Statement on Auditing Standards  No. 61, as amended  (Codification of Statements on
Auditing Standards, AU § 380).

The Audit Committee received the written disclosures and other  communications from Deloitte
that are required by the applicable requirements  of  the Public Company Accounting Oversight Board
regarding Deloitte’s communications  with the Audit Committee, which included independence
considerations. The Audit Committee reviewed  the audit and non-audit services  provided by Deloitte
for the fiscal year ended December 31, 2012  and  determined to engage Deloitte  as the independent
registered public accounting firm of Neenah for  the fiscal year ending December 31,  2013. The Audit
Committee also received and reviewed a report  by Deloitte outlining  communications required by
NYSE listing standards describing: (1)  the firm’s internal quality  control procedures; (2)  any material
issue raised by a) the most recent internal  quality control  review of the firm,  b)  peer review of  the firm,
or c) any inquiry or investigation by governmental  or professional authorities, within the preceding five
years, respecting one or more independent audits carried out  by the firm, and any  steps  taken to deal
with issues; and (3) (to assess Deloitte’s independence) all relationships between Deloitte  and us.

Based upon the Audit Committee’s review of the audited financial statements and the discussions

noted above, the Audit Committee recommended that the  Board of Directors include the audited
financial statements for the year ended December 31, 2012  in our Annual Report on Form 10-K for
the year ended December 31, 2012 for  filing with the SEC.

Audit Committee:

Timothy S. Lucas, Chairman
Philip C. Moore
Stephen M. Wood

50

PROPOSAL 4—
RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED
PUBLIC ACCOUNTING FIRM

The Audit Committee of our Board of Directors, in accordance with  its  charter and authority

delegated to it by the Board, has appointed the firm  of Deloitte & Touche LLP to serve as our
independent registered public accounting  firm for the fiscal year ending December 31, 2013. As a
matter of good corporate practice, the  Board has directed  that such appointment  be  submitted to our
stockholders for ratification at the Annual Meeting.  Deloitte & Touche LLP has served  as our
independent registered public accounting  firm since our spin-off from Kimberly-Clark Corporation in
November 2004 and is considered by our Audit Committee to be well qualified. If the  stockholders  do
not ratify the appointment of Deloitte & Touche LLP, the Audit Committee will reconsider the
appointment. Even if the stockholders ratify  the appointment,  the Audit Committee, in  its discretion,
may appoint a different independent  auditor at any time  during the year if the Audit Committee
determines that such a change would  be  in the best interests of Neenah and  its stockholders.

Representatives of Deloitte & Touche LLP will  be  present at the Annual Meeting  and will have an

opportunity to make a statement if they  desire to do  so. They also  will be available to respond to
appropriate questions from stockholders.

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The Audit Committee and the Board  unanimously recommend that the stockholders vote ‘‘FOR’’

the proposal to ratify the appointment of Deloitte & Touche, LLP as our independent registered public
accounting  firm.

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
FEES AND SERVICES

Audit Fees

Aggregate fees for professional services rendered for us  by Deloitte & Touche LLP, the member
firms of Deloitte Touche and Tohmatsu and their respective affiliates (‘‘Deloitte & Touche’’) as of or
for the fiscal years ended December 31,  2012 and December 31, 2011 are  set forth below. The
aggregate fees included in the Audit  category are fees billed for the fiscal year for the integrated audit
of our annual financial statements and review of  statutory and regulatory filings. The aggregate fees
included in each of the other categories are fees billed in the fiscal years.

Audit Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit-Related Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All Other Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,585,790
0
35,660
0

1,361,160
0
0
0

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,621,450

$1,361,160

2012

2011

Audit Fees were for professional services rendered  for the  audit of our annual  consolidated
financial statements including the audit of our internal control over financial reporting and review of
quarterly reports on Form 10-Q filed by us with the  SEC.

Tax Fees were for professional services rendered to compile a summary of our existing tax
accounting methods that may be impacted by the proposed Tangible Property Regulations  of the
Internal Revenue Service.

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Policy on Audit Committee Pre-Approval

To avoid potential conflicts of interest in  maintaining  auditor  independence,  the law  prohibits a

publicly-traded company from obtaining certain  non-audit services  from  its independent  registered
public accounting firm. The law also  requires the audit committee of a publicly traded company to
pre-approve other services provided  by  the independent registered public accounting firm. Pursuant  to
its  charter, the Audit Committee’s policy  is to pre-approve  all audit  and permissible non-audit services
provided by the independent registered public accounting firm. These services may  include audit
services, audit-related services, tax services  and other  services. In  its  pre-approval of non-audit services,
the Audit Committee considers, among  other factors,  the possible effect of the performance of such
services on the auditor’s independence. The Audit  Committee may delegate pre-approval  authority to a
member of the Audit Committee. The decisions of any Audit Committee  member to whom
pre-approval authority is delegated shall be presented to the full Audit Committee at its next scheduled
meeting.  The Audit Committee pre-approved all services performed by the independent registered
public accounting firm in fiscal 2011 and fiscal 2012, including those services  described in  the table
above under the captions ‘‘Audit Fees.’’

STOCKHOLDERS’ PROPOSALS FOR  2014 ANNUAL MEETING

Proposals of stockholders, excluding nominations for the Board, intended to be presented at the

2014 Annual Meeting should be submitted  by certified mail, return receipt requested,  and must be
received by us at our executive offices in Alpharetta, Georgia, on or before  the date that is 120
calendar days prior to the first anniversary of the date that this Proxy Statement is released to
stockholders, to be eligible for inclusion  in our Proxy Statement and form of proxy relating to that
meeting  and to be introduced for action at the 2014 Annual Meeting. In the event that the  date of the
2014 Annual Meeting is changed more than thirty days from the date  of this year’s meeting, notice by
stockholders should be received no later than the  close of business on the later  of the 150th calendar
day prior to the 2014 meeting or the 10th calendar day on which public announcement of  the date of
such meeting is first made.

Any stockholder proposal must be in writing and must comply with Rule 14a-8 under  the Exchange

Act and must set forth (i) a description  of the  business  desired  to  be  brought before the meeting and
the reasons for conducting the business  at the  meeting; (ii) the name  and  address, as  they appear  on
our  books, of the stockholder submitting the proposal; (iii) the class  and number of  shares that are
beneficially owned by such stockholder; (iv)  the dates on which the stockholder acquired the shares;
(v) documentary support for any claim of  beneficial ownership as  required by Rule 14a-8; (vi) any
material interest of the stockholder in  the proposal;  (vii) a statement in  support of the proposal; and
(viii) any other information required by  the rules and  regulations of  the SEC. Stockholder  nominations
for the Board must comply with the procedures set forth above  under ‘‘Corporate Governance—
Nomination of Directors.’’

The failure of a stockholder to deliver  a proposal in  accordance with  the requirements  of  the

preceding paragraph may result in it  being excluded from  our  Proxy Statement and ineligible for
consideration at the 2014 Annual Meeting. Further, the submission of a proposal in accordance with
the requirements of the preceding paragraph does  not  guarantee  that we will include it in  our Proxy
Statement or that it will be eligible for  consideration at the 2014  Annual  Meeting. We strongly
encourage any stockholder interested in submitting a  proposal to contact  our  Corporate  Secretary in
advance  of the submission deadline to discuss the  proposal.

52

OTHER MATTERS THAT MAY COME  BEFORE THE  ANNUAL MEETING

Our Board knows of no matters other than those referred to in  the accompanying  Notice  of

Annual Meeting of Stockholders which may properly come  before  the  Annual  Meeting. However, if any
other  matter should be properly presented for consideration and vote at the Annual  Meeting or  any
adjournment(s) thereof, it is the intention of the persons named as proxies on  the enclosed form  of
proxy  card to vote the shares represented  by all  valid  proxy cards  in accordance with  their judgment of
what  is in the best interest of Neenah and its stockholders.

HOUSEHOLDING OF NOTICE OF INTERNET AVAILABILITY OF PROXY MATERIALS  AND
PROXY MATERIALS

The SEC’s proxy rules permit companies  and intermediaries, such as  brokers and banks, to satisfy

delivery requirements for Notices, and if applicable, the  proxy  statements and  annual reports,  with
respect to two or more stockholders  sharing  the same address by  delivering  a single  Notice  to  those
stockholders. This method of delivery, often  referred  to  as householding, should reduce  the amount of
duplicate information that stockholders  receive and  lower printing and mailing  costs for companies.
Neenah and certain intermediaries are  householding  Notices, and  if applicable, proxy  statements  and
annual reports, for shareholders of record  in connection with its  2013 Annual Meeting. This  means
that:

(cid:127) Only one Notice, and if applicable, proxy  statement  and annual report,  will be delivered to

multiple stockholders sharing an address unless  you notify your  broker or bank to the  contrary;

(cid:127) You  can contact Neenah by calling 678-566-6500  or by writing to INVESTOR RELATIONS,
Neenah Paper, Inc., at 3460 Preston Ridge Road, Preston Ridge III, Suite 600, Alpharetta,
Georgia 30005 to request a separate copy of the Notice, and if applicable, proxy statement and
annual report, for the 2013 Annual Meeting and  for future  meetings or, if you  are currently
receiving multiple copies, to receive only  a single copy in the future or you can contact your
bank or broker to make a similar request;  and

(cid:127) You  can request delivery of a single copy  of the Notice, and if applicable, proxy statement and
annual report, from your bank or broker if you share the  same address as another Neenah
shareholder and your bank or broker has determined to household proxy materials.

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53

Amended and Restated Neenah Paper,  Inc. 2004 Omnibus Stock and Incentive Compensation  Plan

ANNEX A

54

2004 Omnibus  Stock and Incentive
Compensation Plan

Neenah Paper, Inc.

Amended and Restated
Effective  May  30, 2013

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Contents

Article 1. Establishment and Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Article 2. Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Article 3. Administration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Article 4. Shares Subject to the Plan  and Maximum Awards . . . . . . . . . . . . . . . . . . . . . . . . . . .

A-1

A-1

A-7

A-8

Article 5. Eligibility and Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-10

Article 6. Stock Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-10

Article 7. Stock Appreciation Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-13

Article 8. Restricted Stock and Restricted Stock Units . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-15

Article 9. Performance Units/Performance  Shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-16

Article 10. Cash-Based Awards and Other Stock-Based Awards . . . . . . . . . . . . . . . . . . . . . . . . A-17

Article 11. Performance Measures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-18

Article 12. Covered Employee Annual Incentive Award . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-20

Article 13. Nonemployee Director Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-20

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Article 14. Dividend Equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-20

Article 15. Beneficiary Designation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-20

Article 16. Deferrals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-21

Article 17. Rights of Participants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-23

Article 18. Change in Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-23

Article 19. Amendment, Modification,  Suspension,  and Termination . . . . . . . . . . . . . . . . . . . . . A-24

Article 20. Withholding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-24

Article 21. Successors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-25

Article 22. General Provisions

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-25

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Neenah Paper, Inc.
2004 Omnibus Stock and Incentive Compensation Plan

Article 1. Establishment and Purpose

1.1 Establishment. Neenah Paper, Inc., a Delaware corporation (the ‘‘Company’’),  has
established an incentive compensation  plan  known as the  2004 Omnibus Stock and Incentive
Compensation Plan, as amended and  restated  in this document (the ‘‘Plan’’).

The Plan permits the grant of Cash-Based Awards, Nonqualified Stock Options, Incentive Stock

Options, Stock Appreciation Rights,  Restricted  Stock, Restricted Stock Units, Performance Shares,
Performance Units, Covered Employee  Annual Incentive Awards, and Other Stock-Based Awards.

The Plan is an amendment and restatement of the plan  that became  effective December 1, 2004

(the ‘‘Prior Plan’’), and will become effective May 30, 2013 (the ‘‘Effective  Date’’),  subject to approval
of the Plan by the Company’s shareholders. The Plan shall govern Awards granted  under the Plan as
well as Awards granted under the Prior Plan, subject to Section  19.1.

1.2 Purpose of the Plan. The purpose of the Plan is to provide a means whereby  Employees,
Directors, and Third-Party Service Providers of the Company develop  a sense  of  proprietorship and
personal involvement in the development and financial success  of the Company,  and to encourage them
to devote their best efforts to the business  of the Company, thereby  advancing the  interests  of  the
Company and its shareholders. A further purpose  of the Plan is to provide a means  through which the
Company may attract able individuals to become Employees or serve as Directors or Third-Party
Service Providers of the Company and  to  provide  a means  whereby those individuals  upon whom the
responsibilities of the successful administration and management of the Company are of importance,
can acquire and maintain stock ownership, thereby strengthening their  concern for the welfare of  the
Company.

Article 2. Definitions

Whenever used in the Plan, the following terms shall  have the meanings set forth below, and  when

the meaning is intended, the initial letter of the word shall be capitalized.

2.1

2.2

2.3

2.4

‘‘Affiliate’’ means the Company and any company,  person or organization which, on the date
of determination, (A) is a member of  a controlled group of corporations  (as defined in  Code
section 414(b)) which includes the Company; (B) is a  trade  or business (whether or not
incorporated) which controls, is controlled by or is under common  control with (within the
meaning of Code section 414(c)) the Company; (C) is a member of an affiliated service
group (as defined in Code section 414(m)) which includes the Company; or  (D) is otherwise
required to be aggregated with the Company pursuant  to  Code section  414(o) and
regulations promulgated thereunder.

‘‘Annual Award Limit’’ or ‘‘Annual Award Limits’’ have the meaning set forth in Section 4.3.

‘‘Award’’ means, individually or collectively, a grant under this  Plan  of  Cash-Based Awards,
Nonqualified Stock Options, Incentive Stock Options,  SARs, Restricted Stock, Restricted
Stock Units, Performance Shares, Performance Units,  Covered Employee Annual Incentive
Awards, or Other Stock-Based Awards, in  each case subject to the  terms  of this Plan.

‘‘Award Agreement’’ means either (i) a written or electronic  agreement entered into by the
Company and a Participant setting forth the terms and provisions  applicable to an Award
granted under this Plan, or (ii) a written or electronic statement issued by the  Company to a
Participant describing the terms and provisions of  such Award.

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2.5

2.6

2.7

2.8

‘‘Beneficial Owner’’ or ‘‘Beneficial Ownership’’ shall have the meaning ascribed to such  term
in Rule 13d-3 of the General Rules and Regulations under the Exchange  Act.

‘‘Board’’ or ‘‘Board  of Directors’’ means the Board of Directors of the Company.

‘‘Cash-Based Award’’ means an Award granted to a Participant  as described  in Article 10.

‘‘Cause,’’ unless otherwise set forth in the Participant’s Award  Agreement, means the
Participant’s:

(a) Willful failure to perform his duties and responsibilities;

(b) Embezzlement, fraud, or misappropriation against or with respect  to  the  Company, its

Subsidiaries, and/or their assets;

(c) Conviction of a felony charge or  a plea of guilty or nolo contendre to a felony charge;

(d) Use of alcohol and/or drugs (whether prescription  or nonprescription) which  impairs the

Participant’s ability to perform his duties and responsibilities;

(e) Unlawful trading in the securities of any corporation  (including the Company)  based on
information gained as a result of the  Participant’s performance of services for the
Company;

(f) Violation of any of the corporate policies, work rules, or standards of the Company,

including but not limited to the Code of  Conduct,  sexual harassment policy, and insider
trading policy, or violation of any applicable statute,  regulation, or rule, or provision  of
any applicable code of professional ethics;  or

(g) Willful disclosure to unauthorized persons of confidential information or trade  secrets of

the Company.

The Committee shall determine, in its sole discretion, whether a  Participant is being
terminated for any of the reasons outlined in (a) through (g); provided that such
determination by the Committee shall apply only to Awards  granted under  this Plan.

2.9

‘‘Change in Control’’ means any of the  following events:

(a) The acquisition by any Person of Beneficial  Ownership of thirty percent  (30%) or  more
of the combined voting power of the then outstanding  voting securities  of the Company
entitled to vote generally in the election of  Directors (the ‘‘Outstanding Company Voting
Securities’’); provided, however, that  for purposes of  this Section  2.9, the following
acquisitions shall not constitute a Change in Control: (i) any acquisition  by  a Person who
on the Effective Date is the Beneficial  Owner of thirty  percent (30%) or more of the
Outstanding Company Voting Securities,  (ii)  any acquisition directly from  the Company,
including without limitation, a public offering of securities,  (iii) any acquisition by the
Company, (iv) any acquisition by any employee benefit plan (or related trust) sponsored
or maintained by the Company or any  of its  Affiliates or Subsidiaries,  or (v) any
acquisition by any corporation pursuant to a  transaction which  complies  with
subparagraphs (i), (ii), and (iii) of Section 2.9(c);

(b) During any period of two consecutive years, individuals who at the beginning of such

period constitute the Board (the ‘‘Incumbent Board’’) cease for any reason to constitute
at least a majority  of the Board, provided that any  individual becoming a Director whose
election, or nomination for election by the Company’s shareholders,  was  approved by a
vote of at least a majority of the Directors then comprising  the Incumbent Board  shall be
considered as though such individual were a member of the Incumbent Board, but
excluding, for this purpose, any such individual  whose  initial  assumption of office  is in

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connection with an actual or threatened election contest relating to the election  or
removal of the Directors of the Company or  other  actual or  threatened solicitation of
proxies  of consents by or on behalf of a Person  other than  the Board;

(c) Consummation of a reorganization,  merger, or consolidation to which the Company is a

party or a sale or other disposition of all  or substantially all of the assets of the Company
(a ‘‘Business Combination’’), in each case unless,  following  such Business Combination:
(i) all or substantially all of the individuals and entities who were the Beneficial Owners
of Outstanding Company Voting Securities immediately prior to such Business
Combination beneficially own, directly or indirectly, more than sixty percent (60%)  of the
combined voting power of the outstanding voting  securities entitled to vote  generally in
the election of directors of the company resulting  from the Business Combination
(including, without limitation, a corporation  which as  a result  of  such transaction owns
the Company or all or substantially all of the  Company’s assets either  directly or through
one or more subsidiaries) (the ‘‘Successor Entity’’) in substantially the  same proportions
as their ownership immediately prior to such Business Combination of the Outstanding
Company Voting Securities; and (ii) no Person (excluding any Successor Entity  or any
employee benefit plan, or related trust, of the Company or  such Successor Entity)
beneficially owns, directly or indirectly, thirty  percent (30%) or more of the  combined
voting power of the then outstanding  voting securities  of the Successor Entity,  except to
the extent that such ownership existed prior to the Business  Combination; and (iii) at
least a majority of the members of the  board  of  directors of the Successor  Entity were
members of the Incumbent Board (including  persons deemed to be members of the
Incumbent Board by reason of the proviso to paragraph (b) of this  Section 2.9) at the
time of the execution of the initial agreement or  of the action  of the Board  providing for
such Business Combination; or

(d) A complete liquidation or dissolution of the  Company.

Notwithstanding the foregoing, if specified in an Award Agreement  or otherwise  required to
avoid an Award being subject to tax under Code Section 409A, a Change  in Control shall not
be deemed to have occurred unless the event also qualifies as  a  change in  the ownership or
effective control of the Company or in the ownership of a  substantial portion of its assets
under Code Section 409A(a)(2)(A)(v).

2.10 ‘‘Code’’ means the U.S. Internal Revenue Code of 1986, as amended from time to time, and

as construed and interpreted by valid  regulations or  rulings issued thereunder.

2.11 ‘‘Committee’’ means the Compensation Committee of the  Board or  a subcommittee thereof,

or any other committee designated by the Board to administer this Plan.  The  members of the
Committee shall be appointed from time to time by and  shall  serve  at the  discretion  of the
Board.

2.12 ‘‘Company’’ means Neenah Paper, Inc., a Delaware  corporation, and any  successor thereto as

provided in Article 21 herein.

2.13 ‘‘Consolidated Operating Earnings’’ means the consolidated earnings before income taxes  of
the Company, computed in accordance with generally accepted accounting principles, but
shall exclude the effects of Extraordinary Items.

2.14 ‘‘Covered Employee’’ means a Participant who is a ‘‘covered employee,’’ as defined in  Code

Section 162(m) and the Treasury regulations  promulgated under  Code Section 162(m), or any
successor statute.

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2.15 ‘‘Covered Employee Annual Incentive Award’’ means an Award granted to a Covered

Employee as described in Article 12.

2.16 ‘‘Director’’ means any individual who is a member of  the Board of  Directors  of  the Company.

2.17 ‘‘Disability’’ means a physical or mental illness, injury or impairment which causes a

Participant to meet the requirements  to  receive long-term  disability benefits under a  plan
sponsored by the Company, its Affiliates,  and/or its Subsidiaries  or if no such plan is
applicable, a Participant’s inability to engage  in  the essential functions of his duties due to a
medically-determinable physical or mental impairment,  illness or injury, which can be
expected to result in death or to be of long-continued and indefinite duration,  as determined
by a medical professional selected by  the Committee. Notwithstanding the foregoing,
Disability means, as to an ISO, a ‘‘permanent  and  total  disability’’ within the meaning of
Code section 22(e)(3).

2.18 ‘‘Disabled’’ means a Participant is (a) unable to engage  in any substantial gainful  activity by
reason of any medically determinable physical or  mental impairment which  can be expected
to result in death or can be expected to last for a continuous period of not  less  than
12 months, or (b) is, by reason of any medically determinable physical or mental impairment
which can be expected to result in death  or  can  be  expected to last for a  continuous  period
of not less than twelve (12) months, receiving income replacement benefits  for a  period of
not less than three (3) months under an  accident and health  plan covering employees  of  the
Participant’s employer.

2.19 ‘‘Effective Date’’ has  the meaning set forth in Section 1.1.

2.20 ‘‘Employee’’ means any employee of the Company, its Affiliates, and/or its Subsidiaries.

2.21 ‘‘Exchange Act’’ means the Securities Exchange Act of 1934,  as amended  from  time  to  time,

or any successor act thereto.

2.22 ‘‘Extraordinary Items’’ means (i) extraordinary, unusual, and/or  nonrecurring items of  gain or
loss; (ii) gains or losses on the disposition of a business; or (iii)  the effect of a merger  or
acquisition, recorded in accordance with  the criteria  for Extraordinary Items in Accounting
Standards Codification (‘‘ASC’’) Topic 225.

2.23 ‘‘Fair Market Value’’ or ‘‘FMV’’ means a price that is based on the opening, closing, actual,

high, low, or average selling prices of a  Share  reported on  the New York  Stock Exchange
(‘‘NYSE’’) or other established stock exchange (or exchanges)  or national securities market
on the applicable date, the preceding  trading day,  the next succeeding trading day,  or an
average of trading days, as determined by the Committee in its discretion. Unless the
Committee determines otherwise, if the Shares are traded over the counter at the time a
determination of its Fair Market Value  is required  to  be  made hereunder, its  Fair Market
Value shall be deemed to be equal to the average  between the reported high  and low  or
closing bid and asked prices of a Share on the most  recent  date on which Shares were
publicly traded. In the event Shares are  not  publicly  traded at the time a determination of
their value is required to be made hereunder,  the determination of their Fair Market Value
shall be made by the Committee in such manner as  it  deems appropriate. Such  definition(s)
of FMV shall be specified in each Award Agreement and may differ depending on whether
FMV is  in reference to the grant, exercise, vesting,  settlement, or  payout of an Award. For
purposes  of determining the Fair Market  Value of a Share  on the date the Company becomes
a separate publicly traded Company, the Fair Market  Value of a Share shall  be  determined as
the average of the opening and closing prices of the Company’s  common  stock on the  New
York Stock Exchange on the first day of regular-way trading.

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2.24 ‘‘Freestanding SAR’’ means an SAR that is granted independently  of any  Options,  as

described in Article 7.

2.25 ‘‘Good Reason,’’ unless otherwise set forth in the Participant’s Award  Agreement, means

either of the following:

(a) A reduction of a Participant’s base  salary by  ten percent (10%) or more,  unless

substantially similar salary reductions are  applicable to other similarly-situated employees
of the Company; or

(b) Without the express written agreement of the  Participant, any assignment or change in

duties that would require the relocation  of the Participant’s  work place  to  a location that
is more than fifty (50) miles from the Participant’s work place immediately prior  to  a
Change in Control of the Company; provided  however,  the relocation of the Participant’s
work place must also increase the regular  commute distance between the  Participant’s
residence and work place by more than twenty-five (25) miles  (one-way).

Notwithstanding the foregoing, if a Participant is also a  participant  in the Company’s
Executive Severance Plan, ‘‘Good Reason’’  shall  have the same meaning as any definition  of
‘‘good reason’’ under the Executive Severance Plan, unless  otherwise specified  in the Award
Agreement.

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2.26 ‘‘Grant Price’’ means the price established at the time  of  grant  of  an SAR pursuant to

Article 7, used to determine whether there is any payment  due upon exercise of  the SAR.

2.27 ‘‘Incentive Stock Option’’ or ‘‘ISO’’ means an Option to purchase Shares granted under

Article 6 to an Employee and that is designated as an Incentive  Stock  Option and that is
intended to meet the requirements of Code Section 422,  or  any successor provision.

2.28 ‘‘Insider’’ shall mean an individual who is, on the relevant date, an officer, or Director of the
Company, or a more than ten percent (10%) Beneficial Owner  of  any  class of the  Company’s
equity securities that is registered pursuant to Section  12 of the  Exchange Act, as  determined
by the Board in accordance with Section 16 of  the Exchange Act.

2.29 ‘‘Nonemployee Director’’ means a Director who is not an Employee.

2.30 ‘‘Nonemployee Director Award’’ means any Award granted, whether singly,  in combination, or
in tandem, to a Participant who is a Nonemployee Director  pursuant  to  such applicable
terms, conditions, and limitations as the  Board or Committee may  establish in accordance
with this  Plan.

2.31 ‘‘Nonqualified Stock Option’’ or ‘‘NQSO’’ means an Option that is not intended to meet the
requirements of Code Section 422, or  that  otherwise does not meet such  requirements.

2.32 ‘‘Operating Cash Flow’’ means cash flow from operating activities  as defined  in ASC Topic

230, Statement of Cash Flows.

2.33 ‘‘Option’’ means an Incentive Stock Option or a  Nonqualified Stock Option, as  described in

Article 6.

2.34 ‘‘Option Price’’ means the price at which a Share may be purchased  by a Participant  pursuant

to an Option.

2.35 ‘‘Option Term’’ means the period of time an Option is outstanding  as  the Committee  shall

determine at the time of grant; provided, however, no Option shall be outstanding later than
the tenth (10th) anniversary date of its grant, unless  otherwise required by applicable  law.

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2.36 ‘‘Other Stock-Based Award’’ means an equity-based or equity-related Award  not  otherwise

described by the terms of this Plan, granted pursuant to Article 10.

2.37 ‘‘Participant’’ means any eligible individual as set forth  in Article 5  to  whom an Award is

granted.

2.38 ‘‘Performance-Based Compensation’’ means compensation under an Award that satisfies the

requirements of Section 162(m) of the Code and the applicable treasury  regulations
thereunder for certain performance-based compensation paid to Covered Employees.

2.39 ‘‘Performance Measures’’ means measures as described in Article  11 on  which the

performance goals are based and which  are  approved by the Company’s shareholders
pursuant to this Plan in order to qualify  Awards  as Performance-Based  Compensation.

2.40 ‘‘Performance Period’’ means the period of time during which  the performance  goals must  be

met in order to determine the degree of payout,  exercisability and/or  vesting with respect to
an Award.

2.41 ‘‘Performance Share’’ means an Award under Article 9 herein and subject to the terms of the

Plan, denominated in Shares, the value of which  at the  time it is payable is determined  as a
function of the extent to which corresponding performance  criteria have been achieved.

2.42 ‘‘Performance Unit’’ means an Award under Article 9 herein and subject  to  the terms of the

Plan, denominated in units, the value of which at the time  it is  payable is determined as a
function of the extent to which corresponding performance  criteria have been achieved.

2.43 ‘‘Period of Restriction’’ means  the period when Restricted Stock or  Restricted Stock Units

are  subject to a substantial risk of forfeiture (based on the passage of time, the achievement
of performance goals, or upon the occurrence of other  events as determined by the
Committee, in its discretion), as provided in Article 8.

2.44 ‘‘Person’’ shall have the meaning ascribed to such  term in Section 3(a)(9) of the  Exchange
Act and used in Sections 13(d) and 14(d) thereof, including a  ‘‘group’’ as defined in
Section 13(d) thereof.

2.45 ‘‘Plan’’ means this Neenah Paper, Inc. 2004 Omnibus Stock and Incentive Compensation

Plan.

2.46 ‘‘Plan Year’’ means the short period beginning on  the Effective  Date and ending on

December 31, 2004; and thereafter, each twelve (12) calendar month period beginning on
January 1 and ending on the following December 31.

2.47 ‘‘Restricted Stock’’ means an Award granted to a Participant pursuant to Article 8.

2.48 ‘‘Restricted Stock Unit’’ means an Award granted to a Participant  pursuant to Article 8,

except no Shares are actually awarded  to  the Participant on  the date of grant.

2.49 ‘‘Retirement,’’ for purposes of the Plan unless otherwise specified in  the Award  Agreement,

means

(a) in the case of Awards granted under  the Plan on or after the Effective Date, termination
of employment by a Participant who is also an Employee, after attaining  age fifty-five
(55) and  completing at least five (5) Years of Vesting  Service; or

(b) in the case of Awards granted under the Prior Plan before the Effective Date,

termination of employment by a Participant who  is also an Employee, after (i) the later
of attaining age sixty-five (65) or the fifth  anniversary of the Participant’s date of hire, or
(ii) attaining age fifty-five (55) and completing at  least five  (5) Years of Vesting  Service;

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provided, however, if a Participant is a  participant  under the  Company’s Pension Plan  or
Retirement Contribution Plan, ‘‘Retirement’’  shall mean satisfying the requirements for
‘‘retirement’’ or ‘‘early retirement’’ as defined  in the applicable plan.

2.50 ‘‘Service Vesting Awards’’ means an Award, the vesting of which is contingent solely  on the

continued service of the Participant as an Employee or a Director.

2.51 ‘‘Share’’ means a share of common stock of the Company, $.01 par  value  per  share.

2.52 ‘‘Stock Appreciation Right’’ or ‘‘SAR’’ means an Award, designated as an SAR, pursuant to

the terms of Article 7 herein.

2.53 ‘‘Subsidiary’’ means any corporation or other entity, whether domestic or  foreign, in  which
the Company has or obtains, directly or indirectly,  a  proprietary  interest of more than fifty
percent (50%) by reason of stock ownership or otherwise.

2.54 ‘‘Tandem SAR’’ means an SAR that is granted in connection  with a related Option pursuant

to Article 7 herein, the exercise of which  shall require forfeiture of the right to purchase a
Share under the related Option (and when  a Share is purchased  under  the Option, the
Tandem SAR shall similarly be canceled).

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2.55 ‘‘Third-Party Service Provider’’ means any consultant, agent, advisor, or independent

contractor who renders services to the  Company,  its Affiliates, and/or its  Subsidiaries that
(a) are not in connection with the offer and sale of the Company’s securities in a capital
raising transaction, and (b) do not directly or indirectly promote or maintain a market for the
Company’s securities.

2.56 ‘‘Unforeseeable Emergency’’ means a severe financial hardship to the Participant resulting

from an illness or accident of the Participant, the Participant’s spouse, the Participant’s
beneficiary or the Participant’s dependent,  loss  of the Participant’s property due to casualty,
or other  similar extraordinary and unforeseeable circumstances arising  as a result of events
beyond the control of the Participant.

2.57 ‘‘Year of Vesting Service’’ shall be determined in the same manner  as year of vesting service
is determined in the Neenah  Paper Pension Plan or  Neenah Paper Retirement Contribution
Plan, whichever is applicable to the Participant;  however, if such plan  is subsequently
terminated, the Committee shall determine the  meaning of such term, in its sole discretion.

Article 3. Administration

3.1 General. The Committee shall be responsible  for administering the  Plan,  subject to this
Article 3 and the other provisions of the Plan. The  Committee may employ attorneys, consultants,
accountants, agents, and other individuals,  any of whom may be an Employee, and the Committee, the
Company, and its officers and Directors shall be entitled to rely upon  the advice, opinions,  or
valuations of any such individuals. All actions  taken and all interpretations and determinations made by
the Committee shall be final and binding upon  the Participants, the Company, and  all  other  interested
individuals.

3.2 Authority of the Committee. The Committee shall have full and exclusive discretionary
power to interpret  the terms and the intent  of  the Plan and  any Award Agreement or other agreement
or document ancillary to or in connection  with the  Plan,  to determine eligibility  for Awards  and to
adopt such rules, regulations, forms, instruments, and guidelines  for administering  the Plan  as the
Committee may deem necessary or proper. Such authority  shall  include, but  not  be  limited  to,  selecting
Award recipients, establishing all Award  terms and  conditions, including the  terms and conditions set
forth in Award Agreements, and, subject to Article  19, adopting modifications and amendments to the
Plan or any Award Agreement, including  without  limitation,  any that are  necessary to comply with the

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laws of  the countries and other jurisdictions  in which the Company, its Affiliates,  and/or its Subsidiaries
operate.

3.3 Delegation. The Committee may authorize individuals other than its members to carry out

its  policies and directives subject to the limitations  and guidelines set by  the Committee, and may
delegate its authority under the Plan, provided,  however, the  delegation of authority to grant Awards
shall be  limited to grants by the Chief Executive Officer to newly hired employees,  or to respond to
special recognition or retention needs,  and any such grants  shall be limited to eligible Participants who
are not subject to  section 16 of the Exchange Act. The delegation of authority  shall be limited as
follows: (a) with respect to individuals  who are subject to section 16  of  the Exchange Act, the authority
to grant Awards, the selection for participation,  decisions concerning the  timing, pricing  and amount of
a grant or Award and authority to administer Awards shall not  be  delegated  by  the Committee; (b) the
maximum number of Shares covered  by Awards which may be granted by  the Chief  Executive Officer
within any calendar year period shall not exceed three hundred thousand (300,000); (c) any delegation
shall satisfy all applicable requirements  of rule 16b-3  of  the Exchange Act, or any successor provision;
and (d) no such delegation shall result  in the disallowance  of  a deduction  to  the Company under
section 162(m) of the Code or any successor section. Any individual to whom such  authority  is granted
shall continue to be eligible to receive  Awards under the  Plan.

Article 4. Shares Subject to the Plan and Maximum Awards

4.1 Number of Shares Available for Awards.

(a)

(b)

(c)

Subject to adjustment as provided in  Section 4.4 herein,  the maximum number of Shares
available for issuance to Participants  under the  Plan  (the  ‘‘Share  Authorization’’) shall  be  the
sum of (i) the number of Shares subject  to  outstanding Awards under the Prior Plan as  of
the Effective Date, (ii) the number of Shares authorized and  available for issuance of future
Awards  under  the  Prior  Plan  immediately  before  the  Effective  Date,  and  (iii)  one  million  five
hundred seventy-seven thousand (1,577,000) Shares.

Subject to the limit set forth in  Section 4.1(a) on the  number of Shares that may  be  issued in
the aggregate under the Plan, the maximum number of Shares that may be issued pursuant
to ISOs shall be the maximum number  of Shares available for  issuance under the  Plan.

Subject to the limit set forth in  Section 4.1(a) on the  number of Shares that may  be  issued in
the aggregate under the Plan, the maximum number of shares that  may  be  issued to
Nonemployee Directors upon or after  the Effective  Date shall  be  five  hundred  thousand
(500,000) Shares, and no Nonemployee  Director may receive Awards  subject to more than
fifty thousand (50,000) Shares in any Plan Year.

4.2 Share Usage. Shares issued pursuant to Options or SARs that are granted on or after the

Effective Date shall reduce the number  of  Shares  available  under  Section 4.1(a) by one  (1) Share with
respect to each Share issued pursuant to such Award. Shares issued  pursuant  to  Awards other than
Options or  SARs that are granted on or after the Effective Date  shall  reduce the  number of  Shares
available under Section 4.1(a) by two and  3/10’s (2.3) Shares  with respect to each Share issued pursuant
to such Award. Shares covered by an Award shall only be counted as  used to the  extent they  are
actually issued. Any Shares related to Awards which  terminate by  expiration, forfeiture, cancellation, or
otherwise are terminated or paid without  the issuance of such  Shares, are withheld to pay  tax
withholding, are settled in cash in lieu of Shares, or are exchanged with  the Committee’s permission,
prior to the issuance of Shares, for Awards  not involving Shares, shall be  available again  for grant
under the Plan. Notwithstanding the  foregoing, in the case of Options or SARs  granted on  or after the
Effective Date, (a) Shares tendered by  a  Participant to the Company or withheld by the  Company as
full or partial payment of the Option Price, (b) the  excess  of the number of Shares to which a  SAR
relates over the number of Shares actually issued upon exercise of the SAR, and (c) Shares withheld

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by, or otherwise remitted to, the Company to satisfy a Participant’s  tax withholding obligations  upon
the exercise of an Option or a SAR shall not be available  for issuance under the Plan. The Shares
available for issuance under the Plan  may be authorized and unissued  Shares, treasury Shares or  from
Shares reacquired by the Company, including Shares purchased in the open market.

4.3 Annual Award Limits. To the extent required under Code Section 162(m) for Awards  that

are intended to qualify as qualified performance-based  compensation to so  qualify, the  following limits
(each  an ‘‘Annual Award Limit’’ and,  collectively,  ‘‘Annual Award Limits’’)  shall apply to grants of
Awards under the Plan:

(a) Options: The maximum aggregate number of Shares subject  to  Options  granted in any one

(1) Plan Year to any one (1) Participant shall be three hundred thousand (300,000) Shares.

(b) SARs: The maximum number of Shares subject  to  Stock Appreciation  Rights granted in any
one (1) Plan Year to any one (1) Participant shall be three hundred thousand (300,000)
Shares.

(c) Restricted Stock or Restricted Stock Units: The maximum aggregate grant with respect to

Awards of Restricted Stock or Restricted  Stock Units  in any one (1) Plan Year to any  one
(1) Participant shall be two hundred  thousand (200,000) Shares.

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(d) Performance Units or Performance Shares: The maximum aggregate Award of Performance
Units or Performance Shares that any one (1) Participant  may  receive in any one  (1) Plan
Year shall be two hundred thousand (200,000) Shares if such Award is payable in  Shares,  or
equal to the value of two hundred thousand  (200,000) Shares if such Award is payable in
cash or property other than Shares determined  as of the  earlier of vesting  or payout.

(e) Cash-Based Awards: The maximum aggregate amount awarded or credited with respect  to
Cash-Based Awards pursuant to Section 10.1 to any one (1) Participant in any  one  (1) Plan
Year may not exceed five million (5,000,000) dollars.

(f) Covered Employee Annual Incentive Award: The maximum aggregate amount awarded  or

credited in any one (1) Plan Year with respect  to  a Covered Employee Annual Incentive
Award shall be determined in accordance with Article 12.

(g) Other Stock-Based Awards: The maximum aggregate grant with respect to Other  Stock-

Based Awards pursuant to Section 10.2  in any  one (1)  Plan  Year to any one (1) Participant
shall be two hundred thousand (200,000) Shares.

4.4 Adjustments in Authorized Shares.

(a) The number of Shares reserved for  Awards, the number of Shares reserved for issuance upon
the exercise, settlement, or payment  of  each  Award and  upon vesting, settlement, or grant of
each Award, the Option Price of each outstanding Option, the  Grant Price of each
outstanding SAR, the specified number of shares  of  stock to which each  outstanding Award
pertains, and the maximum number of  Shares  pursuant  to  Section 3.3, 4.1(c) and 4.3,  shall be
proportionately adjusted for any nonreciprocal  transaction between the  Company and the
holders of capital stock of the Company  that causes  the per share value of the  Shares
underlying an Award to change, such as a stock  dividend,  stock split, spin-off,  rights offering,
or recapitalization through a large, nonrecurring cash  dividend (each, an ‘‘Equity
Restructuring’’).

(b)

In the event of a merger, consolidation, reorganization,  extraordinary dividend, sale of
substantially all of the Company’s assets, other change  in capital structure of the Company,
tender offer for Shares, or a Change in  Control, that in  each case does  not  constitute an
Equity Restructuring, subject to Article  18, the Committee may make such  adjustments with

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respect to Awards and take such other action as it  deems necessary  or appropriate, including,
without limitation, the substitution of new  Awards, the assumption of awards not originally
granted under the Plan, or the adjustment  of  outstanding Awards,  the acceleration of
Awards, the removal of restrictions on outstanding Awards, or the termination of outstanding
Awards in exchange for the cash value determined in good  faith  by the Committee of the
vested and/or unvested portion of the Award, all as may be provided in the applicable Award
Agreement or, if not expressly addressed therein, as the Committee subsequently may
determine in its sole discretion. Any adjustment pursuant to this Subsection may provide, in
the Committee’s discretion, for the elimination without payment therefor of any fractional
shares that might otherwise become subject to any Award,  but  except  as set forth in this
Section  may not otherwise diminish the  then value of the Award.

Article 5. Eligibility and Participation

5.1 Eligibility.

Individuals eligible to participate in this  Plan  include all Employees,  Directors,

and Third-Party Service Providers.

5.2 Actual Participation. Subject to the provisions of the Plan, the Committee may, from time
to time, select from all eligible individuals, those individuals to whom Awards shall be granted and shall
determine, in its sole discretion, the  nature of, any  and  all  terms permissible by law, and  the amount of
each  Award.

Article 6. Stock Options

6.1 Grant of Options. Subject to the terms and provisions of the Plan, Options may be granted

to Participants in such number, and upon such terms,  and at  any time and from time to time as shall
be determined by the Committee, in its  sole discretion; provided, that ISOs may be granted only to
eligible Employees of the Company or  of  any parent or subsidiary corporation (as permitted by
Section 422 of the Code and the Treasury regulations thereunder).

6.2 Award Agreement. Each Option grant shall be evidenced by an Award  Agreement that shall
be recorded by an administrator of the Plan, who shall also record the Option Price and the number of
Shares to which the Option pertains.  The  Award Agreement shall include conditions upon which an
Option shall become vested and exercisable,  and  such  other  provisions as the Committee shall
determine which are not inconsistent with  the terms of the Plan. The Award Agreement also shall
specify whether the Option is intended  to  be  an  ISO or a  NQSO.

6.3 Option Price. The Option Price for each grant of an  Option under this Plan shall be as
determined by the Committee and shall be recorded by the administrator of the Plan. The Option Price
shall be: (i) based on one hundred percent (100%)  of the  FMV of the Shares on  the date of  grant, or
(ii) set at a premium to the FMV of the Shares on  the date of grant; provided, however, the Option
Price on the date of grant must be at least equal to one hundred percent (100%) of the FMV of the
Shares on the date of grant.

6.4 Duration of Options. Each Option granted to a Participant shall expire  at such  time as the

Committee shall determine at the time  of  grant; provided, however, no Option  shall be exercisable later
than the tenth (10th) anniversary date of its grant except as may be otherwise required by  applicable
law. No Incentive Stock Options may be granted more  than ten  (10) years after  the earlier of
(a) adoption of the Plan by the Board, or (b) the Effective Date.

6.5 Exercise of Options. Options granted under this Article 6 shall be exercisable at such times

and be subject to such restrictions and conditions as the  Committee shall  in each instance  approve,
which  terms and restrictions need not  be the same  for each grant or for  each Participant.

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6.6 Payment. Options granted under this Article 6  shall be exercised by the  delivery of a notice
of exercise to the Company or an agent  designated by the Company  in a  form specified or accepted by
the Committee, or by complying with any alternative procedures which may  be  authorized by the
Committee, setting forth the number  of  Shares  with respect to which the Option is to be exercised,
accompanied by full payment for the Shares.

A condition of the issuance of the Shares as  to  which an  Option shall  be  exercised shall be the
payment of the Option Price. The Option  Price of any Option shall be payable to the Company in full
either: (a) in cash or its equivalent; (b)  by  tendering (either by  actual delivery or  attestation)  previously
acquired Shares having an aggregate Fair Market  Value at the time of exercise equal to the  Option
Price; (c) by a combination of (a) and (b); or  (d) any  other method  approved or accepted  by  the
Committee in its sole discretion, including,  without  limitation, if the Committee so determines, a
cashless (broker-assisted) exercise.

Subject to any governing rules or regulations,  as soon as practicable after receipt of written
notification of exercise and full payment (including  satisfaction of any applicable tax  withholding), the
Company shall deliver to the Participant evidence of book entry  Shares, or upon the Participant’s
request, Share certificates in an appropriate  amount  based upon  the number  of Shares purchased under
the Option(s).

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Unless otherwise determined by the  Committee, all payments under  all of the methods indicated

above shall be paid in United States  dollars.

6.7 Restrictions on Share Transferability. The Committee may impose such restrictions on any

Shares acquired pursuant to the exercise  of  an Option  granted under this Article 6 as it  may deem
advisable, including, without limitation,  minimum holding period requirements, restrictions under
applicable federal securities laws, under the  requirements of any stock exchange or market upon which
such Shares are then listed and/or traded, or under any blue sky  or state securities laws applicable to
such Shares. Unless otherwise specified in the Participant’s Award Agreement, such Shares acquired
pursuant to the exercise of an Option shall  not be subject to any transfer restriction.

6.8 Termination of Employment. Unless otherwise provided in a Participant’s Award Agreement,

the Options, which become exercisable  as provided in Section 6.5 above,  shall be treated as follows:

(a)

(b)

(c)

(d)

If a Participant’s employment terminates during  the Option Term by reason of death, the
Options shall immediately vest and terminate  and  have  no force or effect  upon the  earlier of:
(i) thirty-six (36) months after the date  of death;  or (ii) the expiration of the Option Term.

If a Participant’s employment terminates during  the Option Term by reason of Disability,  the
Options shall immediately vest and terminate  and  have  no force or effect  upon the  earlier of:
(i) thirty-six (36) months after the Participant’s termination of employment; or  (ii) the
expiration of the Option Term.

If a Participant’s employment terminates during  the Option Term by reason of Retirement,
the Options shall immediately vest and terminate and have no  force or effect upon  the
earlier of: (i) sixty (60) months after the  Participant’s termination of employment; or (ii) the
expiration of the Option Term.

If a Participant’s employment terminates during  the Option Term due to dismissal by the
Company for Cause, the Options terminate and have no force or  effect upon the date  of the
Participant’s termination.

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(e)

If the Participant’s employment  terminates during the Option Term for  any other reason, the
Options terminate and have no force or effect upon the  earlier of: (i) ninety (90) days after
the Participant’s termination of employment;  or (ii) the expiration of the Option Term.

(f)

If the Participant continues employment  with the  Company through the  Option Term, the
Options terminate and have no force or effect upon the  expiration of the Option Term.

6.9 Termination of Service for Directors or  Third-Party  Service Providers. Each Participant’s
Award Agreement shall set forth the  extent to which  the Participant shall have the  right to exercise the
Option following termination of the  Participant’s  service with the  Company, its Affiliates, and/or its
Subsidiaries, as the case may be. Such provisions shall  be  determined in the  sole discretion of the
Committee, shall be included in the Award Agreement  entered into with  each  Participant who is a
Director or Third-Party Service Provider,  need not  be  uniform among  all Options issued  pursuant to
the Plan, and may reflect distinctions based on  the reasons for termination.

6.10 Transferability of Options.

(a)

Incentive Stock Options. No ISO granted under the Plan may  be  sold,  transferred, pledged,
assigned, or otherwise alienated or hypothecated, other  than by will or by the  laws  of descent
and distribution. Further, all ISOs granted  to  a Participant under  this  Article  6 shall be
exercisable during his lifetime only by such Participant.

(b) Nonqualified Stock Options. No NQSO granted under this Article 6  may be sold,

transferred, pledged, assigned, or otherwise alienated or hypothecated,  other than by will or
by the laws of descent and distribution; provided,  that the Committee may permit
transferability, on a general or a specific basis,  and  may  impose conditions  and limitations on
any permitted transferability but in no  circumstances  will  allow a Participant to transfer the
NQSO to a third party for value. Further,  except as otherwise  provided  in a Participant’s
Award Agreement or otherwise determined at any time  by the Committee, or unless the
Committee decides to permit transferability, all  NQSOs granted to a Participant  under this
Article 6 shall be exercisable during his lifetime only by such Participant.  With respect to
those NQSOs, if any, that are permitted to be transferred to another individual, references in
the Plan to exercise or payment of the Option Price  by  the Participant shall be deemed to
include, as determined by the Committee, the Participant’s permitted transferee.

6.11 Notification of Disqualifying Disposition.

If any Participant shall make any disposition of
Shares issued pursuant to the exercise of an ISO  under the circumstances described in Section  421(b)
of the Code (relating to certain disqualifying  dispositions), such  Participant shall notify the Company of
such disposition within ten (10) days  thereof.

6.12 Substituting SARs. The Committee shall have the ability to substitute, without receiving

Participant permission, SARs paid only  in Shares (or SARs paid in Shares or cash at the Committee’s
discretion) for outstanding Options; provided, the terms of  the substituted SARs  are the same  as the
terms for the Options and the aggregate  difference between the Fair  Market Value of the underlying
Shares and the Grant Price of the SARs is equivalent to the  aggregate  difference between the  Fair
Market Value of the underlying Shares and  the Option  Price of  the  Options. If,  in the opinion  of the
Committee, this provision creates adverse accounting consequences  for the Company,  it shall be
considered null and void.

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Article 7. Stock Appreciation Rights

7.1 Grant of SARs. Subject to the terms and conditions of the  Plan,  SARs may be granted to

Participants at any time and from time to time as  shall be determined by the Committee. The
Committee may grant Freestanding SARs,  Tandem  SARs, or any  combination of  these forms of SARs.

Subject to the terms and conditions of the  Plan,  the Committee  shall  have complete  discretion  in

determining the number of SARs granted to each Participant and,  consistent with the provisions of the
Plan, in determining the terms and conditions pertaining to such SARs.

The Grant Price for each grant of a Freestanding SAR  shall be determined by the Committee and
shall be  specified in the Award Agreement. The Grant Price shall  be: (i) based  on one hundred percent
(100%) of the FMV of the Shares on the date of grant, (ii) set at a premium to the FMV of the
Shares on the date of grant, or (iii) indexed to the  FMV  of the Shares on the date  of grant, with  the
index  determined by the Committee, in its discretion; provided, however, the Grant Price on the date
of grant  must be at least equal to one hundred percent  (100%)  of  the FMV  of the Shares on  the date
of grant. The Grant Price of Tandem  SARs  shall be equal to  the Option  Price of the related Option.

7.2 SAR Agreement. Each SAR Award shall be evidenced by an  Award Agreement that  shall

specify the Grant Price, the term of the  SAR, and such  other provisions as the  Committee  shall
determine.

7.3 Term of SAR. The term of an SAR granted under the  Plan  shall be determined by  the

Committee, in its sole discretion, and  no SAR  shall  be  exercisable later  than the tenth (10th)
anniversary date of its grant, except as  otherwise required by applicable law.

7.4 Exercise of Freestanding SARs. Freestanding SARs may be exercised upon whatever  terms

and conditions the Committee, in its  sole discretion,  imposes.

7.5. Exercise of Tandem SARs. Tandem SARs may be exercised for all or  part  of  the Shares
subject to the related Option upon the  surrender  of the right to exercise the  equivalent portion  of  the
related Option. A Tandem SAR may  be  exercised  only  with respect to the Shares for which  its  related
Option is then exercisable.

Notwithstanding any other provision of this Plan to the contrary, with  respect to a Tandem SAR

granted in connection with an ISO: (a) the Tandem SAR  will expire no later than  the expiration  of  the
underlying ISO; (b) the value of the  payout  with respect to the Tandem  SAR may  be  for no more than
one hundred percent (100%) of the excess of the Fair Market Value of the  Shares  subject to the
underlying ISO at the time the Tandem  SAR is exercised over the  Option Price of  the underlying ISO;
and (c) the Tandem SAR may be exercised  only when the  Fair  Market Value  of the Shares subject to
the ISO exceeds the Option Price of the ISO.

7.6 Payment of SAR Amount. Upon the exercise of an SAR, a Participant shall be entitled  to

receive payment from the Company  in  an amount determined by multiplying:

(a) The excess of the Fair Market Value of a Share on  the date of exercise over the Grant  Price;

by

(b) The number of Shares with respect to which the SAR is exercised.

At the discretion of the Committee,  the payment upon SAR exercise may be in cash, Shares, or
any combination thereof, or in any other  manner  approved  by the  Committee in its  sole discretion. The
Committee’s determination regarding the  form of SAR payout  shall be set forth in the  Award
Agreement pertaining to the grant of the SAR.

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7.7 Termination of Employment. Unless otherwise provided in a Participant’s Award  Agreement,

the SARs, which become exercisable  as  provided in  Sections 7.4 and 7.5 above, shall be treated  as
follows:

(a)

(b)

(c)

(d)

(e)

If a Participant’s employment terminates  during  the SARs  term by reason of death,  the SARs
shall immediately vest and terminate and  have no force  or effect upon the earlier of:
(i) twelve (12) months after the date of death; or  (ii) the  expiration of the SAR term.

If a Participant’s employment terminates  during  the SARs  term by reason of Disability, the
SARs shall immediately vest and terminate  and have  no force or  effect upon the  earlier of:
(i) thirty-six (36) months after the Participant’s termination of  employment; or  (ii) the
expiration of the SAR term.

If a Participant’s employment terminates  during  the SARs  term by reason of Retirement, the
SARs shall immediately vest and terminate  and have  no force or  effect upon the  earlier of:
(i) sixty (60) months after the Participant’s  termination of employment; or (ii) the expiration
of the SAR term.

If a Participant’s employment terminates  during  the SARs  term due to dismissal by the
Company for Cause, the SARs terminate and have  no force or effect upon the date of the
Participant’s termination.

If the Participant’s employment  terminates during the SARs term for any other reason, the
SARs terminate and have no force or effect upon the  earlier of: (i) ninety (90) days after  the
Participant’s termination of employment; or (ii) the expiration of the  SAR term.

(f)

If the Participant continues employment  with the  Company through the  SARs term,  the
SARs terminate and have no force or effect upon the  expiration of the SAR term.

7.8 Termination of Service for Directors or  Third-Party  Service Providers. Each Participant’s
Award Agreement shall set forth the  extent to which  the Participant shall have the  right to exercise an
SAR  following termination of the Participant’s service with the Company,  its Affiliates,  and/or its
Subsidiaries, as the case may be. Such provisions shall  be  determined in the  sole discretion of the
Committee, shall be included in the Award Agreement  entered into with  each  Participant who is a
Director or Third-Party Service Provider,  need not  be  uniform among  all SARs  issued pursuant to the
Plan, and may reflect distinctions based on the  reasons  for  termination.

7.9 Nontransferability of SARs. No SAR granted under the Plan may  be  sold,  transferred,
pledged, assigned, or otherwise alienated or hypothecated, other than by will  or by the laws of descent
and distribution; provided, that the Committee  may  permit transferability, on  a general  or a specific
basis, and may impose conditions and limitations on any permitted transferability  but in no
circumstances will allow a Participant  to  transfer the  SAR to a  third party for value. Further, except as
otherwise provided in a Participant’s Award Agreement or otherwise determined at  any time by the
Committee, all SARs granted to a Participant under the Plan shall be exercisable during his lifetime
only by such Participant. With respect to those SARs,  if any, that are permitted to be transferred to
another individual, references in the Plan to exercise  of the SAR by the Participant  or payment of  any
amount to the Participant shall be deemed to include, as determined by the Committee,  the
Participant’s permitted transferee.

7.10 Other Restrictions. The Committee shall impose such other conditions and/or restrictions

on any  Shares received upon exercise of  an SAR granted pursuant to the Plan as it may deem
advisable or desirable. These restrictions may include, but shall not  be  limited to, a requirement  that
the Participant hold the Shares received upon exercise of an SAR for a specified period of time.

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Article 8. Restricted Stock and Restricted Stock  Units

8.1 Grant of Restricted Stock or Restricted Stock  Units. Subject to the terms and provisions of
the Plan, the Committee, at any time  and from time to time,  may grant Shares of Restricted Stock or
Restricted Stock Units to Participants in such  amounts as the Committee shall determine. Restricted
Stock Units shall be similar to Restricted Stock except that no Shares  are actually awarded to the
Participant on the date of grant.

8.2 Restricted Stock or Restricted Stock Unit  Agreement. Each Restricted Stock and/or

Restricted Stock Unit grant shall be  evidenced by an  Award Agreement  that  shall  specify  the Period(s)
of Restriction, the number of Shares  of  Restricted Stock or the  number of  Restricted  Stock Units
granted, and such other provisions as the Committee  shall determine.

8.3 Transferability. The Shares of Restricted Stock or Restricted Stock  Units granted herein
may not be sold, transferred, pledged,  assigned, or otherwise alienated or  hypothecated until the end  of
the applicable Period of Restriction established by the  Committee and specified in the Award
Agreement (and in the case of Restricted Stock Units until  the date  of delivery or other payment);
provided, that the Committee may permit  transferability before the end of such period,  on a general or
a specific basis, and may impose conditions and limitations on any permitted transferability  but in no
circumstances will allow a Participant to transfer the Restricted Stock or Restricted Stock  Units to a
third party for value before the end of such period. All  rights with respect to the Restricted Stock  or
Restricted Stock Units granted to a Participant under  the Plan shall be available during  his lifetime
only to such Participant, except as otherwise provided  in an Award Agreement or at any time  by  the
Committee.

8.4 Other Restrictions. The Committee shall impose such other conditions and/or restrictions on

any Shares  of Restricted Stock or Restricted Stock Units  granted  pursuant to the Plan as it may deem
advisable including, without limitation,  a requirement that Participants pay a stipulated purchase price
for each  Share of Restricted Stock or each Restricted Stock Unit, restrictions based upon the
achievement of specific performance  goals, time-based restrictions on vesting following the attainment
of the performance goals, time-based restrictions, and/or restrictions under applicable laws or  under the
requirements of any stock exchange or  market  upon which such Shares are listed or traded, or holding
requirements or sale restrictions placed  on  the Shares by the Company upon vesting of such Restricted
Stock or Restricted Stock Units.

To the extent deemed appropriate by the Committee,  the Company may retain the certificates
representing Shares of Restricted Stock in  the Company’s possession until such time as all conditions
and/or restrictions applicable to such Shares have been satisfied or lapse.

Except as otherwise provided in this Article  8, Shares of Restricted Stock covered by each
Restricted Stock Award shall become freely  transferable  by the Participant after all conditions and
restrictions applicable to such Shares  have been  satisfied or lapse (including satisfaction of any
applicable tax withholding obligations), and Restricted Stock Units shall be paid in  cash, Shares, or  a
combination of cash and Shares as the Committee,  in its  sole discretion shall determine.

Any such restrictions shall be evidenced by  a legend on the  certificates (if such Shares are

certificated) representing the Restricted  Stock.

8.5 Certificate Legend.

In addition to any legends placed on  certificates pursuant to Section 8.4,
each  certificate representing Shares of  Restricted  Stock granted pursuant  to  the Plan may bear a legend
such as the following or as otherwise  determined by the Committee in  its sole  discretion:

The sale or transfer of Shares of stock  represented by  this certificate, whether voluntary,
involuntary, or by operation of law, is subject to certain restrictions on  transfer as set forth  in
the Neenah Paper, Inc. 2004 Omnibus Stock and Incentive Compensation Plan, and in the

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associated Award Agreement. A copy of the  Plan  and such Award Agreement may be
obtained from Neenah Paper, Inc.

8.6 Voting Rights. Unless otherwise determined by the Committee and set forth  in a
Participant’s Award Agreement, to the  extent permitted or  required by law, as determined  by  the
Committee, Participants holding Shares  of  Restricted Stock granted  hereunder  may be granted the right
to exercise full voting rights with respect  to  those Shares during the Period of Restriction. A Participant
shall have no voting rights with respect to any Restricted Stock Units granted hereunder.

8.7 Termination of Employment. Unless otherwise provided in a Participant’s Award  Agreement,

upon termination of employment due  to death, Disability, or Retirement, all restrictions on such
Restricted Stock or Restricted Stock Units shall terminate. Unless otherwise  provided in a Participant’s
Award Agreement, in the event a Participant’s employment  terminates for any  other  reason, including
but not limited to, termination with or  without Cause by the Company, its  Affiliates, and/or its
Subsidiaries, or voluntary termination by the  Participant,  all of the unvested  Shares  of Restricted Stock
and Restricted Stock Units a Participant  holds  at the  time  of  such termination shall be forfeited to the
Company.

8.8 Termination of Service for Directors or  Third-Party  Service Providers. Each Award
Agreement shall set forth the extent to which the Participant shall have the right  to  retain Restricted
Stock and/or Restricted Stock Units following termination of  the  Participant’s service with the
Company, its Affiliates, and/or its Subsidiaries, as the  case may be. Such provisions  shall  be  determined
in the sole discretion of the Committee, shall be included in the Award Agreement entered into with
each  Participant who is a Director or Third-Party Service Provider, need not be uniform among all
Shares of Restricted Stock or Restricted Stock Units issued pursuant to the  Plan, and may reflect
distinctions based on the reasons for termination.

8.9 Section 83(b) Election. The Committee may provide in an Award  Agreement that the
Award of Restricted Stock is conditioned upon the Participant making  or refraining from  making an
election with respect to the Award under  Section 83(b) of the Code. If a Participant  makes  an election
pursuant to Section 83(b) of the Code concerning a Restricted Stock Award, the Participant shall be
required to file promptly a copy of such election with the Company.

Article 9. Performance Units/Performance Shares

9.1 Grant of Performance Units/Performance Shares. Subject to the terms and provisions of the

Plan, the Committee, at any time and  from time  to  time, may grant Performance Units and/or
Performance Shares to Participants in such amounts and  upon such terms as the Committee shall
determine.

9.2 Value of Performance Units/Performance Shares. Each Performance Unit shall have an
initial value that is established by the  Committee at  the time of  grant. Each Performance Share  shall
have an initial value equal to the Fair Market Value of  a Share on the  date of grant.  The Committee
shall set performance goals in its discretion  which, depending on  the extent to which  they are met, will
determine the value and/or number of Performance Units/Performance  Shares  that  will  be  paid out to
the Participant.

9.3 Earning of Performance Units/Performance  Shares. Subject to the terms of this Plan, after

the applicable Performance Period has  ended, the holder of Performance Units/Performance  Shares
shall be  entitled to receive payout on the value and  number  of Performance Units/Performance Shares
earned by the Participant over the Performance Period,  to  be determined as a  function of the  extent to
which  the corresponding performance goals have been achieved.

9.4 Form and Timing of Payment of Performance Units/Performance Shares. Payment of earned

Performance Units/Performance Shares shall be as  determined by  the Committee and  as evidenced  in

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the Award Agreement. Subject to the  terms of the Plan, the  Committee, in its  sole discretion, may pay
earned Performance Units/Performance  Shares in the form of cash  or  in Shares (or in  a combination
thereof) equal to the value of the earned Performance Units/Performance Shares at  the close of the
applicable Performance Period, or as  soon  as practicable after the end of the  Performance Period. Any
Shares may be granted subject to any restrictions deemed appropriate  by the  Committee. The
determination of the Committee with respect  to  the form of  payout of such  Awards shall be set forth in
the Award Agreement pertaining to the  grant  of  the Award.

9.5 Termination of Employment. Unless otherwise provided in a Participant’s Award  Agreement,

upon termination of employment due  to death or Disability, any Performance  Units and/or
Performance Shares shall become payable  on a  pro rata  basis as if the  performance goals  have been
achieved at target. The proration shall  be  determined as a  function of  the  length of time  within the
Performance Period that has elapsed  prior to termination  of  employment.  Unless otherwise provided  in
a Participant’s Award Agreement, in  the event  a Participant’s  employment  terminates for  any other
reason, including but not limited to, termination with or  without  Cause  by  the Company, its Affiliates,
and/or its Subsidiaries, or voluntary termination by  the Participant, any Performance  Units and/or
Performance Shares a Participant holds  at the time of such  termination  shall  be  forfeited.

9.6 Termination of Service for Directors or  Third-Party  Service Providers. Each Award

Agreement shall set forth the extent to which the Participant shall have the right  to  retain Performance
Units and/or Performance Shares following termination of the Participant’s  service  with the Company,
its  Affiliates, and/or its Subsidiaries, as the case may  be.  Such provisions shall be determined  in the sole
discretion of the Committee, shall be  included in the Award Agreement entered  into  with each
Participant who is a Director or Third-Party Service  Provider, need not  be  uniform  among  all  Awards
of Performance Units or Performance Shares issued  pursuant to the Plan, and may reflect distinctions
based on the reasons for termination.

9.7 Nontransferability. Performance Units/Performance Shares may not be sold, transferred,
pledged, assigned,  or otherwise alienated or  hypothecated, other than by will  or by the laws of descent
and distribution; provided, that the Committee may permit transferability, on  a general  or a specific
basis, and may impose conditions and limitations on any permitted transferability  but in  no
circumstances will allow a Participant  to transfer the  Performance Units/Performance Shares to a third
party for value. Further, except as otherwise provided in a  Participant’s  Award  Agreement or otherwise
determined at any time by the Committee, a Participant’s rights under the Plan shall be exercisable
during his lifetime only by such Participant.

Article 10. Cash-Based Awards and Other  Stock-Based  Awards

10.1 Grant of Cash-Based Awards. Subject to the terms and provisions of  the Plan, the

Committee, at any time and from time to time, may grant  Cash-Based Awards to Participants in such
amounts and upon such terms, including the achievement of specific  performance goals, as the
Committee may determine.

10.2 Other Stock-Based Awards. The Committee may grant other types of equity-based or
equity-related Awards not otherwise described by the terms of this Plan  (including the grant or  offer
for sale of unrestricted Shares) in such  amounts and subject to such  terms and conditions, as  the
Committee shall determine. Such Awards may involve the transfer of actual Shares to Participants, or
payment in cash or otherwise of amounts based on  the value of Shares and may include, without
limitation, Awards designed to comply with or take advantage of the  applicable local laws of
jurisdictions other than the United States.

10.3 Value of Cash-Based and Other Stock-Based  Awards. Each Cash-Based Award shall specify
a payment amount or payment range as  determined  by the  Committee. Each Other Stock-Based Award
shall be  expressed in terms of Shares  or  units based on Shares, as  determined by the Committee. The

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Committee may establish performance  goals in  its discretion. If  the Committee exercises its discretion
to establish performance goals, the number and/or value of Cash-Based Awards  or Other Stock-Based
Awards that will be paid out to the Participant will depend  on  the extent to which  the performance
goals are met.

10.4 Payment of Cash-Based Awards and Other Stock-Based Awards. Payment, if any, with
respect to a Cash-Based Award or an  Other Stock-Based Award shall be  made in accordance with the
terms of the Award, in cash or Shares as  the Committee determines.

10.5 Termination of Employment. The Committee shall determine the extent to which the
Participant shall have the right to receive Cash-Based  Awards or Other Stock-Based  Awards following
termination of the Participant’s employment with  or provision  of services  to the Company,  its Affiliates,
and/or its Subsidiaries, as the case may be. Such provisions shall be determined in the sole discretion of
the Committee, such provisions may be included in an  Award Agreement entered  into  with each
Participant, but need not be uniform among all Awards  of Cash-Based  Awards or Other Stock-Based
Awards issued pursuant to the Plan, and may reflect distinctions  based on the  reasons  for termination.

10.6 Termination of Service for Directors or Third-Party Service Providers. The Committee
shall determine the extent to which the  Participant shall have  the right to receive Cash-Based Awards
or Other Stock-Based Awards following termination of the Participant’s  service with the Company, its
Affiliates, and/or its Subsidiaries, as the case  may  be.  Such  provisions shall be determined  in the sole
discretion of the Committee, such provisions may  be  included in  an Award  Agreement entered into
with each Participant who is a Director  or  Third-Party Service  Provider, but need not be uniform
among all Awards of Cash-Based Awards  or Other Stock-Based Awards issued pursuant to the Plan,
and may reflect distinctions based on the  reasons for  termination.

10.7 Nontransferability. Neither Cash-Based Awards nor Other Stock-Based Awards may be
sold, transferred, pledged, assigned, or  otherwise alienated or hypothecated,  other  than by will or by
the laws of descent and distribution; provided, that the Committee may  permit transferability, on  a
general or a specific basis, and may impose conditions and  limitations on any  permitted transferability
but in no circumstances will allow a Participant to transfer the  Cash-Based Awards or Other Stock-
Based Awards to a third party for value. Further,  except as otherwise  provided by the Committee, a
Participant’s rights under the Plan, if exercisable, shall be exercisable during his lifetime only by such
Participant. With respect to those Cash-Based Awards  or Other  Stock-Based Awards,  if  any, that are
permitted to be transferred to another individual, references  in the  Plan  to  exercise  or payment  of  such
Awards by or to the Participant shall be deemed to include, as  determined by the Committee, the
Participant’s permitted transferee.

Article 11. Performance Measures

11.1 Performance Measures. Unless and until the Committee proposes for  shareholder vote and

the shareholders approve a change in the  general  Performance Measures set forth in  this  Article 11,
the performance goals upon which the payment or vesting  of an Award to a Covered Employee (other
than a Covered Employee Annual Incentive  Award awarded or credited pursuant  to  Article 12) that is
intended to qualify as Performance-Based Compensation  shall be limited to the following Performance
Measures:

(a) Net earnings or net income (before or after taxes);

(b) Earnings per share;

(c) Net sales or revenue growth;

(d) Gross or net operating profit;

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(e) Return measures (including, but not limited to, return on assets, capital,  invested capital,

equity, sales, or revenue);

(f) Cash flow (including, but not limited to, operating cash flow, free  cash flow, and cash  flow

return on capital);

(g) Earnings before or after taxes, interest, depreciation, and/or amortization;

(h) Gross or operating margins;

(i)

(j)

Productivity ratios;

Share price (including, but not limited to, growth  measures and total  shareholder return);

(k) Expense targets;

(l) Margins;

(m) Operating efficiency;

(n) Customer satisfaction;

(o) Working capital targets;
(p) Economic Value Added (EVA(cid:3));

(q) Volume;

(r) Capital expenditures;

(s) Market share;

(t) Costs;

(u) Regulatory ratings;

(v) Asset quality;

(w) Net  worth; and

(x)

Safety.

Any Performance Measure(s) may be used to measure  the performance of the  Company, its
Affiliates, and/or its Subsidiaries as a  whole  or any business unit of the Company, its Affiliates, and/or
its  Subsidiaries or any combination thereof, as the  Committee may deem appropriate, or  any of the
above Performance Measures as compared to the  performance of a group  of comparator companies, or
published or special index that the Committee, in its sole discretion, deems appropriate, or  the
Company may select Performance Measure (j)  above  as compared to various stock  market indices. The
Committee also has the authority to provide  for accelerated vesting  of  any  Award based on the
achievement of performance goals pursuant to the  Performance Measures specified  in this Article 11.

11.2 Evaluation of Performance. The Committee may provide in any such Award that any

evaluation of performance may include or exclude any  of the  following  events that occurs during a
Performance Period: (a) asset write-downs,  (b) litigation  or  claim  judgments or settlements, (c) the
effect of changes in tax laws, accounting principles, or  other laws or provisions affecting reported
results, (d) any reorganization and restructuring programs, (e) extraordinary nonrecurring items as
described in ASC Topic 225 and/or in  management’s discussion and analysis  of  financial  condition  and
results of operations appearing in the Company’s annual report to shareholders for the applicable year,
(f) acquisitions or divestitures, and (g)  foreign exchange gains and losses. To the extent such inclusions
or exclusions affect Awards to Covered  Employees,  they shall be prescribed in  a form that meets the
requirements of Code Section 162(m) for  deductibility.

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11.3 Adjustment of Performance-Based  Compensation. Awards that are intended to qualify as

Performance-Based Compensation may  not be adjusted upward. The Committee shall retain the
discretion to adjust such Awards downward, either on a formula or discretionary basis or any
combination, as the Committee determines.

11.4 Committee Discretion.

In the event that applicable tax and/or securities laws change to

permit Committee discretion to alter  the governing  Performance Measures without  obtaining
shareholder approval of such changes, the  Committee shall have sole discretion to make such  changes
without obtaining shareholder approval. In addition, in the  event that the Committee determines that it
is advisable to grant Awards that shall not qualify  as Performance-Based Compensation,  the Committee
may make such grants without satisfying the  requirements  of  Code Section 162(m) and base vesting  on
Performance Measures other than those set forth in  Section 11.1.

Article 12. Covered Employee Annual  Incentive Award

12.1 Establishment of Incentive Pool. The Committee may designate Covered Employees  who
are eligible to receive a monetary payment  in any Plan Year based on a  percentage of an incentive pool
equal to the greater of: (i) twenty percent  (20%) of  the Company’s Consolidated Operating  Earnings
for the Plan Year, or (ii) twenty percent (20%) of the  Company’s Operating Cash Flow  for the  Plan
Year. The Committee shall allocate an incentive pool percentage  to  each designated Covered  Employee
for each  Plan Year. In no event may (1) the incentive pool percentage  for  any one  Covered Employee
exceed forty percent (40%) of the total pool, and  (2)  the sum of the incentive pool  percentages for all
Covered Employees cannot exceed one  hundred  percent (100%) of the total pool.

12.2 Determination of Covered Employees’ Portions. As soon as possible after the determination
of the incentive pool for a Plan Year,  the Committee shall calculate each  Covered Employee’s  allocated
portion of the incentive pool based upon  the percentage established  at  the beginning of the Plan Year.
Each  Covered Employee’s incentive award then shall  be  determined by  the Committee based on the
Covered Employee’s allocated portion  of  the incentive  pool subject to adjustment in the sole discretion
of the Committee. In no event may the portion of the incentive pool allocated to a Covered Employee
be increased in any way, including as a  result of the  reduction of any other Covered Employee’s
allocated portion. The Committee shall retain the discretion to adjust such  Awards downward.

Article 13. Nonemployee Director Awards

All Awards to Nonemployee Directors shall be determined  by the Board  or Committee.  The terms

and conditions of any grant to any such Nonemployee Director  shall  be  set forth in  an Award
Agreement.

Article 14. Dividend Equivalents

Any Participant selected by the Committee may be granted dividend equivalents based on the
dividends declared on Shares that are subject to any Award  other than Options or SARs, to be credited
as of  dividend payment dates, during the  period between  the date the  Award is  granted and  the date
the Award is exercised, vests or expires,  as determined by the Committee. Such  dividend  equivalents
shall be  converted to cash or additional Shares by  such formula and at such  time and subject  to  such
limitations as may be determined by  the  Committee. Unless otherwise specified in the Participant’s
Award Agreement, a Participant shall  not be entitled to receive dividend equivalents based on the
dividends declared on the Shares that are subject  to  an Award.

Article 15. Beneficiary Designation

If the Committee so determines, each Participant under  the Plan may, from  time to time, name

any beneficiary or beneficiaries (who may be named contingently or successively) to whom any benefit

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under the Plan is to be paid in case of his death before he receives any or all of such benefit. Each
such designation shall revoke all prior  designations by the  same  Participant, shall be in  a form
prescribed by the Committee, and will  be  effective only when  filed by the  Participant in writing with the
Company during the Participant’s lifetime. In  the absence of any such beneficiary  designation,  upon the
Participant’s death, benefits remaining unpaid or rights  remaining unexercised, may be paid to or
exercised by the Participant’s executor or  administrator.

Article 16. Deferrals

16.1 Deferrals. The Committee may permit or require a Participant  to  defer such  Participant’s

receipt of the payment of cash or the  delivery of Shares that would otherwise be due to such
Participant by virtue of the exercise of an Option or SAR,  the lapse  or  waiver of restrictions with
respect to Restricted Stock or Restricted  Stock  Units,  or  the satisfaction of any requirements or
performance goals with respect to Performance Shares, Performance  Units, Covered Employee Annual
Incentive Awards, Other Stock-Based Awards, or Cash-Based Awards. If  any such deferral election is
required or permitted, the Committee may  establish one  or  more programs to permit a Participant  the
opportunity to defer receipt of such consideration and, in  its  sole discretion,  establish rules and
procedures for such payment deferrals.

16.2 Awards Subject to Code Section 409A. The remaining provisions of this Article 16 shall

apply  to any Award granted under this  Plan that is or becomes subject to Code Section 409A.

16.3 Deferral and/or Distribution Elections. The following rules shall apply to any deferral
and/or distribution elections (‘‘Elections’’) that may be permitted  or  required  by  the Committee to be
made in regard to an award:

(a) All Elections must be in writing and  specify  the amount of the Award being deferred, as well

as the time and form of distribution  as permitted by this Plan.

(b) Except as otherwise permitted by  Code  Section 409A,  all Elections shall  be  made by the  end

of the Participant’s taxable year prior to the year in  which services commence  for which an
Award would otherwise be granted to  the individual;  provided, however,  that if the Award
qualifies as ‘‘performance-based compensation’’ for purposes of Code  Section 409A,  then the
deferral election can be made no later than six  (6) months prior to the end of the
performance period.

(c) Elections shall continue in effect until a written election  to  revoke or  change  such Election is

received by the Company, except that a written election  to  revoke or  change such Election
must be made prior to the beginning of the calendar year  for which such  Election is to be
effective, except as otherwise permitted  by  Code  Section 409A.

16.4 Subsequent Elections. The Committee may permit a subsequent  election to delay the
distribution or change the form of distribution of an Award; however,  such subsequent  election shall
comply  with the following requirements:

(a)

(b)

Such subsequent election may  not take effect until at least twelve (12) months after  the date
on which the subsequent election is made;

In the case of a subsequent election related  to  a distribution of  an  award  not  described in
Section  16.5(b), 16.5(c), or 16.5(f), such subsequent election  must result in a  delay of
distribution for a period of not less than five (5)  years  from the date such distribution would
otherwise have been made; and

(c) Any subsequent election related to a  distribution pursuant to Section  6.4(d)  shall not be

made less than twelve (12) months prior  to  the date  of the first scheduled payment under
such distribution.

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16.5 Distributions Pursuant to Elections. Any Award deferred under this Plan may  not  be

distributed earlier than:

(a)

Separation from service (within the meaning of Code  Section 409A);

(b) The date the Participant becomes  Disabled;

(c) Death;

(d) A specified time (or pursuant to a fixed schedule) specified in the  deferral election as  of the

date of the deferral of such award;

(e) A change in the ownership or effective control of the  Company or in the ownership of a

substantial portion of its assets under Code Section 409A(a)(2)(A)(v); or

(f) The occurrence of an Unforeseeable Emergency.

Notwithstanding anything else herein to the  contrary, to the extent that  a  Participant is a
‘‘Specified Employee’’ (as defined in Code  Section 409A(a)(2)(B)(i)) of the Company, no
distribution pursuant to Section 16.5(a) of any deferred amounts  may be made before  six
(6) months after such Participant’s date of separation from service, or, if  earlier, the date of the
Participant’s death.

16.6 Unforeseeable Emergency. The Committee shall have the authority to alter the timing  or
manner of payment of deferred amounts in the  event that a Participant establishes, to the satisfaction
of the Committee, the occurrence of  an  Unforeseeable Emergency. In  such event, the  amount(s)
distributed with respect to such Unforeseeable Emergency  cannot exceed the  amounts necessary to
satisfy such Unforeseeable Emergency  plus amounts  necessary to pay  taxes reasonably anticipated as a
result of such distribution(s), after taking into account the  extent to which such hardship is or may be
relieved through reimbursement or compensation  by insurance  or otherwise  or by liquidation of the
Participant’s assets (to the extent the  liquidation of such  assets would not itself cause severe financial
hardship). Furthermore, to the extent the  Committee agrees an Unforeseeable Emergency has occurred
for a Participant, the Committee may,  in its sole discretion:

(a) Authorize the cessation of deferrals  by such  Participant under this Plan; or

(b) Provide that,  subject to the above  requirements, all, or a portion, of any previous deferrals by

the Participant shall immediately be paid in a lump-sum  payment; or

(c) Provide for such other payment schedule as  deemed  appropriate by  the Committee under the

circumstances.

The occurrence of an Unforeseeable Emergency shall  be  judged and determined  by  the
Committee. The Committee’s decision with respect  to  whether an Unforeseeable Emergency has
occurred and the manner in which, if at all,  the payment of deferrals to the Participant shall be
altered or modified, shall be final, conclusive, and not subject to approval or appeal.

16.7 No Acceleration of Distributions. Notwithstanding anything to the contrary  herein,  this

Plan does not permit the acceleration  of the  time or  schedule  of any  distribution under this  Plan,
except as provided by Code Section 409A and/or the Secretary of  the United States  Treasury.

16.8 Compliance with Code Section  409A. The provisions of this Article, and all  requirements as
to deferrals and payment of amounts of  deferred  compensation under the  Plan,  are intended  to  comply
with Code Section  409A and shall be construed consistent with  that intent.

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Article 17. Rights of Participants

17.1 Employment. Nothing in the Plan or an Award Agreement  shall  interfere with  or  limit in
any way the right of the Company, its  Affiliates, and/or its Subsidiaries, to  terminate  any Participant’s
employment or service on the Board or to the Company at any  time  or  for  any reason not prohibited
by law, nor confer upon any Participant any right to continue his employment or service as a Director
or Third-Party Service Provider for any specified  period  of  time.

Neither an Award nor any benefits arising under  this  Plan shall constitute an  employment  contract

with the Company, its Affiliates, and/or its Subsidiaries and, accordingly, subject to Articles 3  and 19,
this Plan and the benefits hereunder may  be  terminated  at  any time in  the sole and exclusive discretion
of the Committee without giving rise to any liability on the part of the Company, its Affiliates, and/or
its Subsidiaries.

17.2 Participation. No individual shall have the right to  be selected to receive an  Award under

this  Plan, or, having been so selected, to be selected to receive a future Award.

17.3 Rights as a Shareholder. Except as otherwise provided herein,  a Participant shall have
none of the rights of a shareholder with respect to Shares covered by any Award until the  Participant
becomes the record holder of such Shares.

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Article 18. Change in Control

18.1 Change in Control of the Company. Notwithstanding any other provision of this Plan to the

contrary, the provisions of this Article 18  shall apply in the event of a Change in  Control, unless
otherwise determined by the Committee  in connection with the grant  of  an Award as reflected in  the
applicable Award Agreement.

Upon a Change in Control, all then-outstanding Options  and Stock Appreciation Rights shall
become  fully vested and exercisable, all  other  then-outstanding Awards that are Service Vesting Awards
shall vest in full and be free of restrictions, and unless otherwise determined by the Committee and  set
forth in the Participant’s Award Agreement, the target payout  opportunities attainable  under all
outstanding Awards of performance-based Restricted Stock, performance-based Restricted Stock Units,
Performance Units, Performance Shares,  and performance-based  Cash-Based Awards shall be deemed
to have been fully earned and payable as of  the effective date of the Change in Control; provided
however to the extent that another Award meeting  the requirements of  Section 18.2 (a ‘‘Replacement
Award’’) is provided to the Participant  pursuant  to  Section 4.4 to replace  such  Award (the  ‘‘Replaced
Award’’) then Sections 18.2 and 18.3  shall apply in lieu  of this Section. The treatment  of any  other
outstanding Awards shall be as determined by the Committee in  connection with  the grant thereof, as
reflected in the applicable Award Agreement.

18.2 Replacement Awards. An Award shall meet the conditions of this Section  18.2 (and  hence

qualify as a Replacement Award) if:  (i) it  has a value at least equal to the value of the  Replaced
Award, as determined by the Committee in its sole discretion; (ii) it relates  to  publicly traded  equity
securities of the Company or its successor in the Change in Control or another entity that is  affiliated
with the Company or its successor following  the Change in  Control; and (iii) its other terms and
conditions are not less favorable to the Participant than the terms  and conditions of the Replaced
Award (including the provisions that would apply  in the event  of  a subsequent Change  in Control).
Without limiting the generality of the  foregoing, the Replacement Award may take the form  of a
continuation of the Replaced Award if the  requirements of the  preceding sentence are satisfied.  The
determination of whether the conditions of this Section 18.2 are satisfied  shall be made by the
Committee, as constituted immediately before the Change  in Control, in  its  sole  discretion.

18.3 Termination of Employment. Upon termination of employment without Cause by the

Company or termination of directorship  of a Director, occurring during the  period of  two (2) years

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after such Change in Control, (i) all  Replacement Awards held by the  Participant  shall become fully
vested, (if applicable) exercisable and  free of restrictions,  and (if applicable)  fully earned  and payable,
and (ii) all Options and Stock Appreciation  Rights  held  by  the Participant immediately  before  the
termination of employment or termination of directorship  that the Participant  held as of the  date of the
Change in Control or that constitute  Replacement  Awards shall remain exercisable for not less than
one (1) year following such termination or until  the expiration  of the stated term  of  such Option  or
SAR,  whichever period is shorter; provided, that if the applicable Award  Agreement provides for a
longer period of exercisability, that provision shall  control.

Article 19. Amendment, Modification,  Suspension,  and Termination

19.1 Amendment, Modification, Suspension, and Termination. Subject to Section 19.3, the
Committee may, at any time and from time to time, alter, amend, modify, suspend, or terminate the
Plan and any Award Agreement in whole or  in part; provided,  however, that,  without the  prior
approval of the Company’s shareholders  and except as provided in Sections 4.4 and 6.11, Options or
SARs  issued  under  the  Plan  will  not  be  repriced,  repurchased,  replaced,  or  regranted  through
cancellation, or by lowering the Option  Price of a previously granted Option or  the Grant Price of a
previously granted SAR, and no material amendment  of the Plan shall  be made without shareholder
approval if shareholder approval is required by law, regulation,  or  stock exchange  rule.  After the Plan
is terminated, no Awards may be granted but Awards  previously granted  shall  remain  outstanding in
accordance with their applicable terms and conditions and  the  Plan’s terms and conditions.

19.2 Adjustment of Awards Upon the  Occurrence  of Certain Unusual  or Nonrecurring Events.

The Committee may make adjustments in the  terms and  conditions of, and the criteria included in,
Awards in recognition of unusual or nonrecurring  events (including, without limitation, the events
described in Section 4.4 hereof) affecting  the Company or  the financial statements of the Company or
of changes in applicable laws, regulations, or accounting  principles, whenever the Committee
determines that such adjustments are appropriate in order to prevent  unintended dilution or
enlargement of the benefits or potential benefits intended  to  be  made available under the Plan. The
determination of the Committee as to the  foregoing adjustments,  if any, shall be conclusive and binding
on Participants under the Plan.

19.3 Awards Previously Granted. Notwithstanding any other provision  of  the Plan to the

contrary, no termination, amendment,  suspension,  or modification of the Plan or an Award Agreement
shall adversely affect in any material way any  Award  previously  granted under the Plan, without  the
written consent of the Participant holding such Award.

Article 20. Withholding

20.1 Tax Withholding. The Company shall have the power and the  right to deduct  or withhold,

or require a Participant to remit to the Company, the minimum statutory  amount  to  satisfy federal,
state, and local taxes, domestic or foreign, required by law or regulation to be withheld with respect to
any taxable event arising as a result of this  Plan.

20.2 Share Withholding. With respect to withholding required  upon the  exercise  of Options or

SARs, upon the lapse of restrictions on  Restricted Stock  and  Restricted Stock  Units, or  upon the
achievement of performance goals related to Performance Shares,  or  any other  taxable event arising as
a result of an Award granted hereunder, Participants may elect or the Company may  require, subject to
the approval of the Committee and as  permitted by the  rules established by  the Securities and
Exchange Commission and/or the Code,  to satisfy  the withholding  requirement, in  whole or  in part, by
having the Company withhold Shares having a Fair Market  Value on  the date  the tax  is to be
determined equal to the minimum statutory total tax that could be imposed on  the transaction. All
such elections by Participants shall be irrevocable, made  in  writing, and signed by the Participant, and

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shall be  subject to any restrictions or  limitations  that the Committee, in its sole discretion, deems
appropriate.

Article 21. Successors

All obligations of the Company under  the Plan with  respect  to  Awards granted hereunder  shall be

binding  on any successor to the Company, whether the existence of such successor is the  result of a
direct or indirect purchase, merger, consolidation, or otherwise, of all or  substantially  all  of the business
and/or assets of the Company.

Article 22. General Provisions

22.1 Forfeiture Events.

(a) The Committee may specify in an Award Agreement that the Participant’s  rights, payments,
and benefits with respect to an Award  shall be subject to reduction, cancellation, forfeiture,
or recoupment upon the occurrence of  certain specified events, in addition to any  otherwise
applicable vesting or performance conditions of an Award.  Such events  may include, but shall
not be limited to, termination of employment  or service for Cause, termination of the
Participant’s provision of services to the Company,  its Affiliates,  and/or its Subsidiary,
violation of material Company, Affiliate, and/or Subsidiary policies, breach of
noncompetition, confidentiality, or other restrictive covenants that may apply  to  the
Participant, or other conduct by the Participant  that is detrimental to the business or
reputation of the Company, its Affiliates, and/or its  Subsidiaries.

(b)

If the Company is required to prepare an accounting restatement due to the material
noncompliance of the Company, as a result of misconduct, with  any financial  reporting
requirement under the securities laws,  if  the Participant knowingly or grossly negligently
engaged in the misconduct, or knowingly or  grossly negligently  failed to prevent the
misconduct, or if the Participant is one of the individuals  subject to automatic forfeiture
under Section 304 of the Sarbanes-Oxley Act of  2002, the Participant shall reimburse the
Company the amount of any payment in settlement  of an Award earned or accrued during
the twelve- (12-) month period following the first  public issuance or filing with the United
States Securities and Exchange Commission (whichever  just occurred) of the  financial
document embodying such financial reporting  requirement.

(c) Each Award shall be subject to  forfeiture to the extent provided in any applicable clawback

policy  adopted by the Company or otherwise required pursuant to applicable  law.

22.2 Legend. The certificates for Shares may include any legend  which the  Committee deems

appropriate to reflect any restrictions on transfer of such Shares.

22.3 Gender and Number. Except where otherwise indicated by the  context, any  masculine term
used herein also shall include the feminine, the  plural shall include the singular,  and the  singular shall
include the plural.

22.4 Severability.

In the event any provision of the Plan shall be held illegal or  invalid for any

reason, the illegality or invalidity shall not affect the remaining parts of the Plan, and the Plan  shall be
construed and enforced as if the illegal or  invalid provision had not been included.

22.5 Requirements of Law. The granting of Awards and the issuance of Shares under the Plan

shall be  subject to all applicable laws, rules, and  regulations, and to such approvals by any
governmental agencies or national securities  exchanges as may be required.

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22.6 Delivery of Title. The Company shall have no obligation  to  issue or  deliver evidence  of  title

for Shares issued under the Plan prior to:

(a) Obtaining any approvals from governmental agencies that the  Company determines are

necessary or advisable; and

(b) Completion of any registration  or other qualification  of the Shares under  any applicable

national or foreign law or ruling of any governmental body that  the  Company determines to
be necessary or advisable.

22.7

Inability to Obtain Authority. The inability of the Company to obtain authority from  any

regulatory body having jurisdiction, which authority is deemed by  the Company’s counsel to be
necessary to the lawful issuance and sale of any Shares hereunder, shall relieve the Company of any
liability in respect  of the failure to issue or sell such  Shares as to which  such requisite authority shall
not have been obtained.

22.8

Investment Representations. The Committee may require any individual receiving Shares

pursuant to an Award under this Plan to represent and warrant  in writing that the individual  is
acquiring the Shares for investment and without any present intention to sell or distribute such Shares.

22.9 Employees Based Outside of the United States. Notwithstanding any provision of the Plan

to the contrary, in order to comply with the laws in  other countries  in which  the Company, its
Affiliates, and/or its Subsidiaries operate or have Employees, Directors,  or Third-Party  Service
Providers, the Committee, in its sole  discretion, shall  have the  power and  authority  to:

(a) Determine which Affiliates and Subsidiaries  shall  be  covered by  the Plan;

(b) Determine which Employees and/or  Directors, or  Third-Party Service Providers outside the

United States are eligible to participate in the  Plan;

(c) Modify the terms and conditions  of any  Award  granted  to  Employees and/or Directors or
Third-Party Service Providers outside the United States to comply with applicable foreign
laws;

(d) Establish subplans and modify exercise  procedures and  other terms  and procedures, to the
extent such actions may be necessary  or advisable. Any subplans and  modifications to Plan
terms and procedures established under this Section 22.9  by the Committee shall be attached
to this Plan document as appendices; and

(e) Take any action, before or after an  Award  is made, that it deems  advisable to obtain approval

or comply with any necessary local government  regulatory exemptions  or approvals.

Notwithstanding the above, the Committee may  not  take any actions hereunder, and no Awards

shall be  granted, that would violate applicable law.

22.10 Uncertificated Shares. To the extent that the Plan provides for  issuance  of  certificates to
reflect the transfer of Shares, the transfer  of  such Shares may be affected  on a noncertificated basis, to
the extent not prohibited by applicable  law  or the rules of any  stock exchange.

22.11 Unfunded Plan. Participants shall have no right, title,  or interest whatsoever in or to any
investments that the Company, its Affiliates,  and/or its Subsidiaries may make  to  aid it in  meeting its
obligations under the Plan. Nothing contained  in the Plan, and no action taken  pursuant  to  its
provisions, shall create or be construed to create  a trust of any  kind,  or  a fiduciary relationship between
the Company and any Participant, beneficiary,  legal representative, or any other individual.  To the
extent that any individual acquires a right to receive payments  from  the Company, its Affiliates,  and/or
its  Subsidiaries under the Plan, such right shall be no greater than the  right of an unsecured  general
creditor of the Company, its Affiliates, and/or its Subsidiaries, as  the  case may be. All payments to be

A-26

made hereunder shall be paid from the  general funds  of  the Company, its Affiliates,  and/or its
Subsidiaries, as the case may be and no special or separate fund shall be established  and no segregation
of assets shall be made to assure payment of such amounts except as  expressly set forth in  the Plan.

22.12 No Fractional Shares. No fractional Shares shall be issued or delivered  pursuant to the
Plan or any Award. The Committee shall determine whether cash, Awards, or other property  shall be
issued or paid in lieu of fractional Shares  or whether such  fractional Shares or any rights  thereto  shall
be forfeited or otherwise eliminated.

22.13 Retirement and Welfare Plans. Neither Awards made under the Plan  nor Shares or cash

paid pursuant to such Awards, except pursuant to Covered Employee Annual Incentive  Awards, may be
included as ‘‘compensation’’ for purposes of computing  the benefits payable  to  any Participant under
the Company’s, its Affiliates’, and/or its Subsidiaries’  retirement plans  (both qualified and nonqualified)
or welfare benefit plans unless such other plan  provides that such compensation shall be taken into
account in computing a Participant’s benefit.

22.14 Nonexclusivity of the Plan. The adoption of this Plan shall not be construed as creating

any limitations on the power of the Board or Committee to  adopt such  other compensation
arrangements as it may deem desirable  for any Participant.

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22.15 No Constraint on Corporate Action. Nothing in this Plan shall be construed to: (i) limit,

impair, or otherwise affect the Company’s, its Affiliates’, and/or  its Subsidiaries’  right or power to make
adjustments, reclassifications, reorganizations, or changes of its capital or business structure, or to
merge or consolidate, or dissolve, liquidate,  sell, or  transfer all or any  part  of its  business  or assets; or,
(ii) limit the right or power of the Company,  its Affiliates,  and/or its Subsidiaries to take any action
which  such entity deems to be necessary or appropriate.

22.16 Governing Law. The Plan and each Award Agreement  shall be governed by the  laws of
the State of Delaware, excluding any conflicts or  choice of law rule  or principle that might otherwise
refer construction or interpretation of the Plan to the substantive law of  another  jurisdiction.

22.17

Indemnification. Subject to requirements of Delaware  law,  each individual who is or shall

have been a member of the Board, or  a  committee appointed by the Board,  or an officer of the
Company to whom authority was delegated in  accordance with Article 3,  shall be indemnified  and held
harmless by the Company against and  from any loss,  cost, liability, or expense that may be imposed
upon or reasonably incurred by him in connection with or resulting from  any claim, action, suit,  or
proceeding to which he may be a party  or in which he  may  be  involved by reason of any action taken
or failure to act under the Plan and against and from any  and all  amounts  paid by him in settlement
thereof, with the Company’s approval,  or paid by him in satisfaction of any judgment  in any  such
action, suit, or proceeding against him, provided he  shall  give the Company an opportunity, at its own
expense, to handle and defend the same  before  he undertakes to handle and  defend  it on his own
behalf, unless such loss, cost, liability,  or expense is a result of his own willful misconduct  or except  as
expressly provided by Delaware law.

The foregoing right of indemnification  shall  not be exclusive of any other rights of  indemnification
to which such individuals may be entitled under the  Company’s Certificate of  Incorporation  or Bylaws,
as a matter of law, or otherwise, or any power that the  Company may have to indemnify them or hold
them harmless.

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington,  D.C. 20549
FORM 10-K

(Mark One)

(cid:1) ANNUAL  REPORT PURSUANT TO SECTION  13  OR  15(d) OF  THE  SECURITIES

EXCHANGE ACT OF  1934

For the fiscal year ended December 31,  2012

OR

(cid:2) TRANSITION REPORT PURSUANT  TO  SECTION 13  OR  15(d) OF  THE

SECURITIES EXCHANGE ACT OF 1934

For the transition period from 

  to 

Commission file number  001-32240
NEENAH PAPER, INC.
(Exact name of registrant as specified  in its  charter)

Delaware
(State or other jurisdiction  of
incorporation or  organization)

3460 Preston Ridge Road
Alpharetta, Georgia
(Address of principal executive offices)

20-1308307
(I.R.S.  Employer
Identification  No.)

30005
(Zip  Code)

Securities registered pursuant to Section 12(b) of the  Act:

Registrant’s telephone number, including  area code:  (678)  566-6500

Title of Each Class

Name of  Each Exchange on Which Registered

Common Stock — $0.01 Par Value
Preferred Stock Purchase Rights

New  York  Stock  Exchange

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Securities registered pursuant to Section 12(g)  of the Act: None

Indicate by check mark if the registrant is a  well-seasoned issuer,  as defined in  Rule  405  of  the Securities

Act. Yes (cid:2) No (cid:1)

Indicate by check mark if the  registrant is not  required to file reports pursuant  to  Section 13  or  Section 15(d) of  the

Act. Yes (cid:2) No (cid:1)

Indicate by check mark whether  the registrant (1) has  filed all  reports  required to be filed by Section  13  or  15(d) of the
Securities Exchange Act of 1934  during the  preceding  12 months (or for such  shorter  period  that  the  registrant  was  required  to
file such reports), and (2) has been subject  to  such filing  requirements  for the  past  90 days.  Yes (cid:1) No (cid:2)

Indicate by check mark whether the registrant  has submitted  electronically and  posted  on its corporate  Web site,  if  any,

every Interactive Data File required to be submitted  and  posted  pursuant  to  Rule  405 of Regulation  S-T (§232.405  of this
chapter) during the preceding 12 months  (or  such shorter period  that  the registrant was required  to  submit and  post  such
files). Yes (cid:1) No (cid:2)

Indicate by check mark if disclosure of  delinquent  filers  pursuant to Item 405  of  Regulation S-K  is  not  contained  herein,
and will not be contained, to the  best  of  registrant’s  knowledge,  in  definitive  proxy or  information statements incorporated  by
reference in Part III of this  Form 10-K  or  any  amendment  to  this Form 10-K. (cid:2)

Indicate by check mark whether the registrant  is a large  accelerated filer, an accelerated filer, a non-accelerated filer, or  a
smaller reporting company. See definitions of  ‘‘large accelerated  filer,’’  ‘‘accelerated  filer,’’  and ‘‘smaller  reporting company’’ in
Rule 12b-2 of the Exchange Act. (Check  one):
Large accelerated filer (cid:2) Accelerated filer  (cid:1)

Smaller reporting company (cid:2)

Non-accelerated filer (cid:2)
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant  is a shell  company  (as  defined  in Rule 12b-2  of  the  Act).  Yes (cid:2) No (cid:1)
The aggregate market value of the registrant’s  common  stock  held  by  non-affiliates  on  June  30,  2012 (based on  the closing

stock price on the New York Stock Exchange) on such  date  was approximately $422,000,000.

As of February 22, 2013, there were 15,935,000 shares  of the  Company’s common stock outstanding.

Certain information contained  in the definitive  proxy  statement  for  the  Company’s  Annual Meeting  of Stockholders to be

held on May 30, 2013 is incorporated by reference  into  Part  III  hereof.

DOCUMENTS  INCORPORATED BY  REFERENCE

 
TABLE OF CONTENTS

Business

Part 1
Item 1.
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2.
Item 3.
Item 4. Mine Safety Disclosures
Part II
Item 5. Market for the Registrant’s Common  Equity,  Related Stockholder Matters  and Issuer Purchases

Properties
Legal Proceedings

of Equity Securities
Selected Financial Data

Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting  and Financial Disclosure

Item 6.
Item 7. Management’s Discussion  and  Analysis of Financial Condition  and Results of Operations
Item 7A. Quantitative and Qualitative  Disclosures About Market  Risk
Item 8.
Item 9.
Item 9A. Controls and Procedures
Item 9B. Other Information
Part III
Item 10. Directors, Executive Officers  and Corporate Governance
Item 11. Executive Compensation
Item 12.
Item 13. Certain Relationships and  Related Transactions and Director Independence
Item 14.
Part IV
Item 15. Exhibits and Financial Statement  Schedule
Signatures

Security Ownership of Certain  Beneficial  Owners and Management

Principal Accountant Fees and Services

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In  this report, unless the context requires otherwise, references to ‘‘we,’’ ‘‘us,’’  ‘‘our,’’ ‘‘Neenah’’ or the ‘‘Company’’
are intended to mean Neenah Paper,  Inc.,  its consolidated subsidiaries  and  predecessor  companies.

PART I

Item 1. Business

Overview

We  are organized into two primary businesses: a specialty,  performance-based, technical products business and  a
premium fine papers business.

Our technical products business is a leading  international producer of  transportation and other filter  media and
durable, saturated and coated substrates  for industrial products backings and a variety of other end markets. The
business is focused on categories where we  believe we are a market leader  or have a competitive  advantage,
including, among others, transportation  and other filter media,  specialty tape,  label, abrasive, medical packaging,
nonwoven wall coverings and image transfer and customer-specific  applications in furniture  veneer  backing and
durable print and cover applications.  Our customers are  located  in more than 70 countries.  Our technical products
manufacturing facilities are located in  Munising, Michigan  and near Munich  and Frankfurt, Germany.

We  believe our fine paper business is  the leading supplier of premium writing, text  and cover papers, bright papers
and specialty papers in North America. Our premium writing, text, cover and  specialty papers  are used in
commercial printing and imaging applications  for corporate identity packages, invitations, personal stationery and
corporate annual reports, as well as premium  labels and  luxury packaging. Our bright papers are used in
applications such as direct mail, advertising inserts, scrapbooks and marketing collateral. Our products include
some of the most recognized and preferred fine paper brands in North America, where we enjoy leading market
positions in many of our product categories.  We sell  our products primarily to authorized paper distributors,
converters, specialty businesses and major retail customers. Our  fine paper manufacturing facilities are located  in
Appleton, Neenah and Whiting, Wisconsin. On January 31, 2012, we purchased certain premium  fine paper brands
and other assets from Wausau Paper Mills, LLC, a subsidiary of  Wausau Paper Corp.  (‘‘Wausau’’).

Recent  Developments

On January 31, 2013, we completed the  purchase  of certain premium  business  paper brands  from the Southworth
Company (‘‘Southworth’’). These brands, including  Southworth(cid:3), which is the leading writing, text and cover brand
sold in the retail channel, are sold largely to major retail customers. Annual sales from the  acquired  brands are
expected to be approximately $20 million. The purchase was financed through our existing  credit facility and cash
on hand.

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Company Structure

Our corporate structure consists of Neenah Paper, Inc.,  and  five  direct wholly owned  subsidiaries.

Neenah Paper, Inc. is a Delaware corporation that holds our trademarks and patents related  to  all  of our  U.S.
businesses (except Neenah Paper FVC, Inc), all of our U.S. inventory,  the real estate, mills and  manufacturing
assets associated with our fine paper operations in Neenah  and  Whiting, Wisconsin, and all of the equity in our
subsidiaries listed below. The common stock  of Neenah is publicly traded on the  New York Stock Exchange  under
the symbol ‘‘NP.’’

Neenah Paper Michigan, Inc. is a Delaware corporation and a wholly owned  subsidiary of Neenah that owns the
real estate, mill and manufacturing assets associated with our U.S. technical products  business.

Neenah Paper FVC, LLC is a Delaware limited liability company and wholly owned subsidiary  of  Neenah that
owns all of the equity of Neenah Paper FR, LLC. Neenah  Paper  FR, LLC  is a Delaware limited liability company
that owns the real estate, mills and manufacturing assets associated with  our  fine paper operation in Appleton,
Wisconsin.

Neenah Paper International Holding Company, LLC is a Delaware limited liability company and wholly  owned
subsidiary of Neenah that owns all of the  equity of Neenah Paper International, LLC.  Neenah Paper
International, LLC is a Delaware limited liability company  that owns all  of  the equity of Neenah Germany GmbH
and in conjunction with Neenah Germany GmbH  all  of the  equity of Neenah Services GmbH & Co.  KG.

NPCC Holding Company LLC is a Delaware limited liability company and wholly  owned subsidiary  of  Neenah that
owns all of the equity of Neenah Paper Company  of Canada (‘‘Neenah Canada’’). Neenah Canada is a  Nova
Scotia unlimited liability corporation  that  holds certain  post-employment  liabilities  of our  former Canadian
operations.

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Neenah Paper International Finance Company  BV is a private company with limited liability organized  under the
laws of  the Netherlands and a wholly owned  subsidiary of Neenah that facilitates the financing of our international
operations.

History of the Businesses

Neenah was incorporated in April 2004  in  contemplation of the spin-off by Kimberly-Clark Corporation
(‘‘Kimberly-Clark’’) of its technical products and fine paper businesses in the United  States and its Canadian pulp
business (collectively, the ‘‘Pulp and Paper Business’’).  We  had  no material assets or activities  until Kimberly-
Clark’s transfer to us of the Pulp and Paper business on November 30, 2004. On that date, Kimberly-Clark
completed the distribution of all of the  shares of our  common  stock to the stockholders of Kimberly-Clark (the
‘‘Spin-Off’’). Following the Spin-Off,  we are an independent public company and  Kimberly-Clark has no
ownership interest in us.

Technical Products. In 1952, we purchased what is now our Munising, Michigan  mill. Subsequent  to  the purchase,
we converted the mill to produce durable,  saturated and coated  papers for sale and  use in  a variety  of industrial
applications for our technical products  business. In  October 2006, we purchased the outstanding  interests  of
FiberMark Services GmbH & Co. KG and the outstanding interests  of FiberMark Beteiligungs GmbH (collectively
‘‘Neenah Germany’’). The Neenah Germany assets  consist  of two mills  located near Munich, Germany and  a third
mill near Frankfurt, Germany, that produce  a wide range of products, including transportation and other  filter
media, nonwoven wall coverings, masking and other tapes,  abrasive backings, and  specialized printing and coating
substrates.

Fine Paper. The fine paper business was incorporated  in 1885 as Neenah  Paper Company, which  initially  operated
a single paper mill in Neenah, Wisconsin.  We  acquired  the mill  in 1956.  In 1981, we purchased an additional mill
located in Whiting, Wisconsin to increase  the production capacity of the fine paper business. In the late 1980s and
early 1990s, we expanded the capacity  of the  fine  paper  business by  building two new  paper machines at the
Whiting mill, rebuilding two existing paper  machines  at the Whiting mill and completing a major expansion of the
Neenah facility with the installation of a new paper  machine, a new finishing center, a new customer  service
center and a distribution center expansion.

In  March 2007, we acquired Fox Valley Corporation (now named  Neenah Paper FVC,  LLC), which owned Fox
River Paper Company, LLC (‘‘Fox River,’’  now named Neenah Paper FR, LLC). The Fox  River assets consisted of
four  U.S. paper mills and various related  assets, producing premium fine papers with well-known brands  including
STARWHITE(cid:3), SUNDANCE(cid:3), ESSE(cid:3) and OXFORD(cid:3). In integrating the operations of Fox River with those of
our  existing fine paper mills, we closed  three  of  the Fox  River paper  mills. We closed the Housatonic mill, located
near Great Barrington, Massachusetts  in May  2007, the fine paper mill located in Urbana,  Ohio during the  second
quarter of 2008 and the fine paper mill  located in Ripon, California in May 2009.

In  January 2012, we purchased certain  premium fine  paper brands  and other  assets from Wausau.  In January
2013, we completed the purchase of certain  premium business paper brands from Southworth.

Pulp. At the Spin-Off, our pulp operations consisted of  mills located in  Terrace  Bay, Ontario and  Pictou, Nova
Scotia and approximately 975,000 acres  of related  woodlands.

(cid:127) In  June 2006, we sold approximately  500,000 acres of woodlands in Nova  Scotia.

(cid:127) In  August 2006, we transferred our Terrace  Bay mill and related woodlands operations to certain affiliates

of Buchanan Forest Products Ltd.

(cid:127) In  June 2008, we sold the Pictou Mill to Northern Pulp Nova  Scotia Corporation (‘‘Northern Pulp’’).

(cid:127) In  March  2010, we sold the remaining  approximately 475,000 acres of woodland assets in Nova Scotia  (the
‘‘Woodlands’’) to Northern Timber Nova  Scotia Corporation, an affiliate  of Northern  Pulp (collectively,
‘‘Northern Pulp’’).

The sale of the Woodlands in March  2010 substantially  completed our exit from pulp operations.

Business  Strategy

Our mission is to create value by improving  the image  and  performance  of everything we touch. We expect to
create value by growing in specialized  markets where we have  competitive advantages. Strategies to deliver this
value include:

Leading in profitable, specialty niche markets — We will increase our participation in niche  markets that can
provide us with leading positions and value  our core competencies in performance-based fiber  and non-wovens
media production, coating and saturating.  In  addition, we will grow in image-driven  products such as premium
papers, labels and luxury packaging.

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Increasing our size, growth rate and portfolio diversification — We will grow with our customers  to  expand our
current product portfolio in new geographies and enter into adjacent markets that are growing and profitable. We
will do this both  through organic initiatives  that build on our technologies and capabilities, and through
acquisitions that fit with our competencies and provide attractive financial returns.

Delivering consistent, attractive returns  to our shareholders with disciplined financial  management — We will continue
to use Return on Invested Capital (‘‘ROIC’’)  as  a key metric to evaluate investment  decisions and  measure
performance and will maintain a prudent capital structure and deploy our cash  flows  in ways  that  can create value,
including maintaining a meaningful dividend.

Products

Technical Products. The technical products business is a leading producer of filtration media and  durable, saturated
and coated substrates for a variety of end  uses. In general, our  technical products  are sold to other manufacturers
as key components for their finished  products. Several  of our key market segments served, including filtration,
tape  and abrasives, are global in scope.  JET-PRO(cid:3)SofStretch(cid:5), KIMDURA(cid:3), MUNISING LP(cid:3), PREVAIL(cid:5),
NEENAH(cid:3), GESSNER(cid:3) and varitess(cid:3) are  brands of our technical products business.  Our technical products
business had net sales of approximately $407  million,  $421 million and $384 million in 2012,  2011 and 2010,
respectively.

The following is a description of certain  key  products and markets:

Filtration media primarily for induction  air,  fuel, oil, and cabin  air  applications in automotive transportation.
Transportation filtration media are sold  to  suppliers of automotive companies as  original  equipment on  new cars
and trucks as well as to the automotive  aftermarket, which represents the majority of sales. This business is
primarily in Europe.

Tape including both saturated and unsaturated crepe and flat paper tapes sold to manufacturers to produce
finished pressure sensitive products for sale in automotive, transportation, manufacturing, building  construction,
and industrial general purpose applications,  including sales in the consumer-do-it-yourself retail  channel.

Finished lightweight abrasive paper is sold in the automotive, construction,  metal and woodworking industries for
both waterproof and dry sanding applications.

Wall covering substrates made from saturated and  coated wet-laid nonwovens are marketed to converters serving
primarily European commercial and consumer-do-it-yourself markets.

Label and tag products made from both saturated base label stock and purchased  synthetic base label stock, with
coatings applied to allow for high quality  variable and digital  printing. The synthetic  label stock is recognized  as a
high quality, UV (ultra-violet) stable product used for outdoor applications.  Label and tag stock  is sold to pressure
sensitive coaters, who in turn sell the  coated label and tag stock to the label printing community.

Other latex saturated and coated papers for use by a wide variety of manufacturers. Premask paper  is used as  a
protective over wrap for products during the  manufacturing  process and for applying  signs, labeling and  other
finished products. Medical packaging  paper is a polymer impregnated base sheet that provides  a breathable
sterilization barrier that provides unique  properties.

Image transfer papers to transfer an  image  from paper to tee shirts,  hats, coffee mugs, and other surfaces using a
proprietary imaging coating for use in  digital  printing applications. Image transfer papers  are primarily sold
through large retail outlets and through  distributors. Decorative components  papers are  made from  light and
medium weight latex saturated papers which can  then be coated for printability.  Decorative components papers
are primarily sold to coater converters, distributors, publishers  and printers  for use in book covers, stationery and
fancy packaging. Other products include clean room papers,  durable printing papers, release  papers and furniture
backers.

Fine Paper. The fine paper business manufactures  and sells  world-class branded  premium writing, text, cover  and
specialty papers and envelopes used in corporate  identity packages,  invitations,  personal  stationery  and corporate
annual reports, as well as premium labels and luxury packaging. Often these papers  are characterized  by
distinctive colors and textures. Our fine paper  business  had net  sales  of  approximately $373 million,  $275 million
and $273 million in 2012, 2011 and 2010, respectively.

Premium writing papers are used for business  and  personal stationery,  corporate identity packages and similar
end-use applications. Market leading  writing papers are  sold by  the fine paper business under the  CLASSIC(cid:3),
ENVIRONMENT(cid:3), CAPITOL BOND(cid:3) and ROYAL SUNDANCE(cid:3) trademarks, which are denoted by a brand
watermark in each sheet of writing paper.  Our  fine paper business  has an exclusive agreement  to  manufacture,
market and distribute Crane & Co.’s CRANE’S CREST(cid:3), CRANE’S BOND(cid:3), and CRANE’S LETTRA(cid:3), branded
fine papers. The fine paper business also sells  private  watermarked paper and other specialty  writing papers.

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Text and cover papers and envelopes are used in applications  such as corporate brochures,  pocket  folders,
corporate annual reports, advertising inserts,  direct mail, business  cards,  hang tags,  scrapbooks, and  a variety  of
other uses where colors, textured finishes  or heavier weight papers  are  desired. Our  brands in  this category
include CLASSIC(cid:3), CLASSIC CREST(cid:3), ESSE(cid:3) ENVIRONMENT(cid:3) and ROYAL SUNDANCE(cid:3). We also sell a
variety of custom colors, paper finishes,  and  duplex/laminated papers.

Bright papers are used in applications such as direct mail,  advertising  inserts,  scrapbooks and  marketing collateral.
Our brands in this category include ASTROBRIGHTS(cid:3) and EXACT BRIGHTS(cid:3)

On January 31, 2013 we purchased certain  premium business paper brands from Southworth. These brands,
including Southworth(cid:3), which is the leading writing, text and  cover  brand sold in  the retail channel, are  sold
largely to major retail customers.

The fine paper business also produces  and  sells other  specialty  papers; including  envelopes,  premium label base
stock for applications such as wine labels,  luxury packaging,  and  specialty paper products that address  a
consumer’s need for enhanced image  such  as  translucent papers, art papers,  papers for optical scanning and other
specialized applications.

Markets and Customers

Technical Products. The technical products business sells its products globally into product categories generally
used as base materials in the following applications: filtration, tape, component materials  for manufactured
products such as tape and abrasives,  and  other  specialized product uses such  as graphics and  identification.

Several products (filtration media, wall  coverings,  abrasives, tapes, labels) are used in  markets  that  are directly
affected by economic business cycles. Other market segments such  as image transfer papers used in small/home
office and consumer applications are relatively stable. Most products are  performance-based and require
qualification at customers; however, certain  categories  may also be subject to price competition  and the
substitution of lower cost substrates in some less demanding  applications.

The technical products business relies  on a team  of direct  sales representatives and customer  service
representatives to market and sell approximately 95 percent of its sales  volume  directly  to  customers  and
converters.

The technical products business has over  500 customers worldwide. The distribution of sales in 2012  was
approximately 60 percent in Europe, 25 percent in North America and 15 percent in Latin America and Asia.
Customers typically convert and transform base papers and film  into finished  rolls  and sheets by adding  adhesives,
coatings, and finishes. These transformed products are  then sold to end-users.

Sales to the technical products business’s  three largest customers  represented  approximately  25 percent of its total
sales in 2012. Although a complete loss of any of these customers would cause a temporary decline in the
business’s sales volume, the decline could be partially offset by  expanding sales  to  existing customers, and further
offset over a several month period with the  addition of new  customers.

Fine Paper. We believe our fine paper business is  the leading supplier of premium writing, text  and cover papers,
bright papers and specialty papers in  North America. The stationery segment of the  premium fine  papers market
is divided into cotton and sulfite grades  and  includes writing  papers and envelopes. The text  and cover paper
segment of the market, used in corporate  identification applications, is split  between  smooth  papers and textured
papers. Text papers have traditionally  been  utilized for  special, high  end collateral material such as corporate
brochures, annual reports and special  edition  books. Cover papers are primarily used for business cards, pocket
folders,  brochures and report covers  including  corporate  annual  reports. Bright papers are generally used by
consumers for flyers, direct mail and  packaging. In addition, our fine paper business includes other products such
as food and beverage labels and high-end packaging materials  such as specialty  boxes used for luxury  retail goods.

The fine paper business has historically sold its products  through our sales and  marketing  organizations primarily
in three channels: authorized paper distributors, converters and direct  sales. With the purchase of Wausau brands,
products are also sold into the retail  channel through major national retailers. Sales to distributors,  including
distributor owned paper stores, account  for approximately  60 percent of revenue in  the fine paper  business.
During  2012, approximately eight percent of  the sales of our fine paper  business  were exported to markets outside
North America.

Sales to the three  largest customers of the  fine paper  business represented  approximately 30 percent of its total
sales in 2012. We practice selective sales distribution  to  improve our  ability to control the marketing of our
products. Although a complete loss of  any  of  these customers would cause a temporary decline  in the business’s
sales volume, the decline could be partially  offset by expanding sales to existing customers, and  further offset over
a several month period with the addition of  new customers.

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Concentration. For the years ended December 31, 2012,  2011 and 2010,  no customer accounted for  more than
10 percent of our consolidated net sales.

The following tables present further  information  about our businesses by  geographic area (dollars  in millions):

Net sales
United States
Europe

Consolidated

Total  Assets
United States
Canada
Europe

Consolidated

Year Ended December 31,

2012

2011

2010

$543.4
265.4

$416.2
279.8

$413.6
244.1

$808.8

$696.0

$657.7

December 31,

2012

2011

2010

$322.5
0.2
288.0

$286.4
0.3
278.4

$308.9
0.1
297.7

$610.7

$565.1

$606.7

Net sales and total assets are attributed to geographic areas  based on  the physical  location of the selling entities
and the physical location of the assets. See Note 13 of Notes to Consolidated Financial Statements ‘‘Business
Segment and Geographic Information’’  for information with respect to net sales, profits  and total  assets by
business segment.

Raw Materials

Technical Products. Softwood pulp, specialty pulp and latex are  the primary raw materials consumed by our
technical products business. The technical products  business  purchases softwood pulp, specialty pulp and latex
from various suppliers. The technical  products business purchases substantially all of its raw material requirements
externally. We believe that all of the raw materials for our technical products  operations,  except for certain
specialty latex grades and specialty softwood  pulp, are readily available from  several sources and that the loss of a
single supplier would not cause a shutdown  of our manufacturing operations.

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Our technical products business acquires all  of its specialized pulp requirements from two global suppliers and
certain critical specialty latex grades from four suppliers. In general, these  supply arrangements  are not covered by
formal  contracts, but represent multi-year  business relationships  that have historically been sufficient to meet our
needs. We expect these relationships  to  continue  to  operate in a satisfactory manner in the future. In the event of
an interruption of production at any one  supplier, we  believe that each of  these suppliers  individually would be
able to satisfy our short-term requirements  for specialized pulp or  specialty latex. In the event of  a long-term
disruption in our supply of specialized pulp  or specialty latex,  we believe  we would  be  able to substitute other pulp
grades or other latex grades that would  allow us to meet required  product performance characteristics and incur
only a limited disruption in our production.  As a result, we do  not  believe that the substitution  of such alternative
pulp or latex grades would have a material  effect on our operations.

Fine Paper. Hardwood pulp is the primary fiber used to produce  products of the  fine paper business. Other
significant raw material inputs in the production  of fine paper  products include  softwood pulp, recycled fiber,
cotton  fiber, dyes and fillers. The fine  paper  business purchases all  of its  raw materials externally. We believe  that
all of the raw materials for our fine paper  operations, except for certain cotton fiber  which represent less than five
percent of the total fiber requirements  of  our fine paper business, are readily available from several  sources  and
that the loss of a single supplier would not cause a shutdown  of our  manufacturing operations.

We  believe that a partial or total disruption  in  the production  of  cotton fibers at our  two primary suppliers would
increase our reliance on ‘‘spot market’’ purchases  with a likely corresponding increase  in cost.  Since we have the
ability to source cotton fiber on the ‘‘spot  market’’  if faced with a supply disruption, we would not expect cotton
fiber supply issues to have a material effect on  our  operations.

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Energy and Water

The equipment used to manufacture  the products of our  technical  products and fine paper  businesses use
significant amounts of energy, primarily electricity, natural gas, oil and coal. We generate  substantially  all  of our
electrical energy at the Munising mill  and  approximately 40  percent and 15 percent of the  electrical energy at our
mills in Appleton, Wisconsin and Bruckm¨uhl, Germany, respectively. We also purchase electrical energy from
external  sources, including electricity generated  from renewable sources.

Availability of energy is not expected to be a  problem in the foreseeable future,  but the purchase price  of such
energy can and likely will fluctuate significantly based on changes in  demand and  other  factors.

An adequate supply of water is needed to manufacture our  products. We believe that there is  an adequate  supply
of water for this  purpose at each of our  manufacturing locations.

Working Capital

Technical Products. The technical products business maintains approximately 25 to 30 days of raw materials and
supplies inventories to support its manufacturing  operations and  approximately 25  to  35 days of finished goods
and semi-finished goods inventory to support  customer orders  for its  products. Sales  terms in the  technical
products business vary depending on the type  of product sold and customer category. Extended credit terms of up
to 120 days are offered to customers  located in certain international markets. In  general, sales are  collected in
approximately 45 to 55 days and supplier invoices are paid within  20 to 30 days.

Fine Paper. The fine paper business maintains approximately  10 days of raw material inventories  to  support its
paper making operations and about 55  days of finished goods inventory to fill customer  orders.  Fine  paper sales
terms range between 20 and 30 days  with  discounts  of zero  to  2 percent for customer  payments, with discounts of
1 percent and 20-day terms used most  often.  Extended credit terms are offered  to  customers located  in certain
international markets. Supplier invoices  are  typically paid within 30 days.

Competition

Technical Products. Our technical products business competes  in global markets with a  number of  large
multinational competitors, including Ahlstrom Corporation,  Munksj¨o, ArjoWiggins SAS, Wausau Paper Corp.  and
Hollingsworth & Vose Company. It also  competes in some, but not all,  of  these segments with smaller regional
manufacturers, such as Monadnock Paper Mills,  Inc., Fortress  Paper, Ltd., Potsdam  Specialty Paper, Inc. and
Paper Line S.p.A. We believe the bases of competition in most of these segments are the ability to design  and
develop customized product features  to meet  customer  specifications while  maintaining  quality, customer service
and price. We believe our research and  development program gives us an  advantage in customizing base papers  to
meet customer needs.

Fine Paper. We believe our fine paper business is  the leading supplier of premium writing, text  and cover papers,
bright papers and specialty papers in  North America. Our fine paper business also competes globally in  the
premium segment of the uncoated free  sheet market. The fine paper business competes directly in North America
with Mohawk Fine Papers Inc. and other  smaller  companies.  We  believe the  primary  bases  of competition for
premium fine papers are brand recognition, product quality, customer service,  product availability, promotional
support and variety of colors and textures. Price  also can be a factor particularly for lower  quality printing needs
that may compete with opaque and offset papers.  We have and will continue  to  invest in advertising  and other
programs aimed at graphic designers, printers and corporate end-users in  order to maintain a  high level  of brand
awareness as well as communicate the  advantages of using our products.

Research and Development

Our technical products business maintains research and development laboratories in  Feldkirchen-Westerham,
Germany, Roswell, Georgia and Munising, Michigan  to  support its strategy  of  developing  new products and
technologies, and to support growth in its existing  product lines and other strategically  important  markets.  We
have continually invested in product  research  and development with spending  of $5.6 million in 2012, $5.4 million
in 2011 and $5.3 million in 2010. During  2011,  we centralized our German research and  development centers in a
new state-of-the-art building and invested  additional capital  in various  test equipment  to  advance  our  filtration and
other businesses there.

Intellectual Property
The KIMDURA(cid:3) and MUNISING LP(cid:3) trademarks have made a significant contribution to the  marketing  of
synthetic film and clean room papers  of the  technical  products business. The  GESSNER(cid:3) and varitess(cid:3)
trademarks have played an important  role in the marketing  of Neenah Germany  product lines.

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We  own more than 40 patents and have  multiple  pending  patent  applications  in the United States, Canada,
Western Europe and certain other countries  covering image transfer  paper,  abrasives and  medical  packaging. We
believe our image transfer patents have contributed to establishing the  technical products business as  a leading
supplier of image transfer papers.

We  own more than 50 trademarks with  registrations in approximately 50 countries. Our fine paper business has
built its market leading reputation on  trademarked brands that  date back as far  as 1908. The  CLASSIC(cid:3) family of
brands is one of the most well known  and respected trademarks in the printing and writing industry. The
CLASSIC(cid:3) family includes CLASSIC CREST(cid:3), CLASSIC(cid:3) Laid, CLASSIC(cid:3) Linen, CLASSIC COLUMNS(cid:3) and
CLASSIC COTTON(cid:3) papers. Our branded products, which also include the ENVIRONMENT(cid:3) brand and brands
such as STARWHITE(cid:3), SUNDANCE(cid:3) and ESSE(cid:3), have played an important role in the marketing of the
product  lines of the fine paper business, which are recognized as an industry leader for quality, consistency and
printing applications. Our fine paper  business  has an exclusive licensing agreement to market and distribute
Crane’s CRANE’S CREST(cid:3), CRANE’S BOND(cid:3), CRANE’S LETTRA(cid:3), CRANE’S PALETTE(cid:5) and CRANE’S(cid:3)
Choice Papers branded fine papers. In conjunction  with the acquisition of the Wausau fine paper  business in
January 2012, we acquired the ASTROBRIGHTS(cid:3), ASTROPARCHE(cid:3) and ROYAL premium writing, text and
cover brands. In conjunction with the acquisition of the Southworth premium business paper business in  January
2013, we acquired the Southworth(cid:3) premium business paper brand.

Backlog and Seasonality

Technical Products. In general, sales and profits for the technical  products business have  been relatively stronger in
the first half of the year with reductions in the  third quarter due to reduced customer converting schedules and in
the fourth quarter due to a reduction in  year-end inventory levels by  our customers.  The order  flow for the
technical products business is subject to seasonal peaks for several of its products, such as the larger volume
grades of tape, abrasives, premask, and  label  stock used primarily in  the downstream  finished  goods manufacturing
process. To assure timely shipments during  these seasonal peaks, the technical  products business provides  certain
customers with finished goods inventory on consignment. Historically, consignment sales have represented
approximately 15 percent of the technical products  business’s  annual sales. Orders are  typically shipped within six
to eight weeks of receipt of the order. However, the  technical  products business periodically  experiences periods
where  order entry levels surge, and order  backlogs  can increase  substantially. Raw materials are purchased and
manufacturing schedules are planned based on customer forecasts, current market conditions and individual orders
for custom products. The order backlog in the  technical products business on December 31, 2012  was
approximately $90 million and represented  approximately 20  percent of prior year sales. The order backlog in the
technical products business on December  31, 2011  was approximately $100  million and represented approximately
20 percent of prior year sales. We have previously  filled the order backlog  from December  31, 2011 and expect to
fill the order backlog from December  31,  2012 within the current fiscal year.

Fine Paper. The fine paper business has historically experienced a steady flow of orders. Orders for  stock products
are typically shipped within two days,  while custom orders are shipped within  two to three weeks  of receipt. Raw
material purchases and manufacturing schedules are planned  based on a combination of historical trends,
customer forecasts and current market conditions. The order backlogs in the  fine paper business on December 31,
2012 and 2011 were $8.4 million and  $8.8 million,  respectively,  which represent  approximately 8 days of sales and
11 days of sales, respectively. The order backlogs from December 31, 2012  and 2011 were  filled in  the respective
following years.

The operating results at each of our  businesses are influenced by the timing  of our  annual maintenance  downs,
which  are generally scheduled in the  third  quarter.

Employee and Labor Relations

As of December 31, 2012, we had approximately 1,870 regular full-time  employees of whom 725  hourly and 345
salaried  employees were located in the United  States  and 495 hourly  and 305 salaried  employees were located in
Germany.

Hourly employees at the Whiting, Neenah,  Munising and Appleton  paper mills  are represented by the United
Steelworkers Union (the ‘‘USW’’). The  collective  bargaining agreement  between the Whiting paper mill and the
USW expired on January 31, 2013. The  collective bargaining  agreements  between the Neenah, Munising and
Appleton paper mills and the USW expire on June  30, 2013, July 14, 2013 and May 31, 2014,  respectively.
Separately, the Whiting, Neenah, Munising and Appleton  paper  mills have  bargained jointly  with the union  on
pension matters. The agreement on pension  matters will remain  in effect until  September 2019.

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Approximately 50 percent of salaried  employees  and 80  percent of hourly  employees of Neenah  Germany are
eligible to be represented by the Mining,  Chemicals and Energy Trade Union,  Industriegewerkschaft Bergbau,
Chemie  and Energie (the ‘‘IG BCE’’). In  December 2011, the  IG BCE and a national trade association
representing all employers in the industry signed  a new  collective  bargaining  agreement covering  union employees
of Neenah Germany that expires in May  2013.

We  believe we have satisfactory relations with our employees covered by collective bargaining agreements. In
February 2013, we reached agreement  with the  USW  on new  collective bargaining agreements for all of our U.S.
paper mills. The  new agreements between  the Whiting, Neenah, Munising and Appleton paper  mills and the USW
expire on January 31, 2018, June 30, 2018,  July 14,  2018 and  May  31, 2019, respectively.

Environmental, Health and Safety Matters

Our operations are subject to federal, state  and local laws, regulations  and  ordinances relating to various
environmental, health and safety matters.  Our  operations are in  compliance with,  or we  are taking actions
designed to ensure compliance with, these  laws, regulations and ordinances. However, the nature of  our
operations exposes us to the risk of claims  concerning non-compliance with environmental, health and  safety laws
or standards, and there can be no assurance that  material costs or liabilities  will  not  be  incurred in  connection
with those claims. Except for certain orders issued by environmental,  health and  safety regulatory  agencies with
which  we believe we are in compliance and  which we  believe are immaterial to our financial  condition, results of
operations and liquidity, we are not currently named as  a party in  any judicial or administrative proceeding
relating to environmental, health and  safety matters.

Greenhouse gas (‘‘GHG’’) emissions have increasingly become the subject of  political and regulatory focus.
Concern over potential climate change, including  global warming, has led to legislative and regulatory initiatives
directed at limiting GHG emissions. All  the states in which we operate are currently considering GHG  legislation
or regulations, either individually and/or  as part of regional initiatives, that  are independent  of any  federal
proposals. While not all are likely to become law it is reasonably possible that additional  climate change related
mandates will be forthcoming, and it  is  expected that  they may  adversely impact our costs  by  increasing energy
costs and raw material prices, requiring  operational  or equipments  modifications to reduce emissions and  creating
costs to comply with regulations or to mitigate the financial consequences of such compliance.

While we have incurred in the past several years, and will  continue to incur, capital and operating  expenditures in
order to comply with environmental,  health  and safety laws, regulations and ordinances, we believe that our future
cost of compliance with environmental, health and safety laws, regulations and ordinances,  and our exposure to
liability for environmental, health and safety  claims will not have a material effect on  our financial condition,
results of operations or liquidity. However,  future  events, such as  changes in existing laws and  regulations, new
legislation to limit GHG emissions or  contamination of sites owned,  operated or used for waste disposal by us
(including currently unknown contamination  and contamination caused by  prior owners  and operators of such sites
or other  waste generators) may give rise  to  additional costs which could have  a material effect on  our financial
condition, results of operations or liquidity.

We  have planned capital expenditures to comply with  environmental, health and safety laws, regulations and
ordinances during the period 2013 through  2015  of  approximately  $1 million  to  $2 million annually. Our
anticipated capital expenditures for environmental  projects are not expected to have a  material  effect  on our
financial condition, results of operations or liquidity.

AVAILABLE INFORMATION

We  are subject to the reporting requirements  of Section 13(a) or 15(d) of the Securities Exchange  Act of 1934. As
such, we file annual, quarterly and current  reports, proxy statements and other information with the  Securities and
Exchange Commission (‘‘SEC’’). Our  SEC  filings  are available to the public on the SEC’s web site at www.sec.gov.
You may also read and copy any document we file at the SEC’s Public Reference Room located at 100 F Street,
N.E., Washington, D.C. 20549. Please  call  the SEC at 1-800-SEC-0330 for further information on the  Public
Reference Room. Our common stock  is traded on  the New York Stock  Exchange under  the symbol  NP.  You may
inspect the reports, proxy statements and  other information concerning  us  at the  offices of the  New York Stock
Exchange, 20 Broad Street, New York,  New  York 10005.

Our web site is www.neenah.com. Our reports on Form  10-K,  Form 10-Q and Form 8-K, as well as  amendments
to those reports, are and will be available free  of  charge  on our web site  as  soon  as reasonably practicable after
we file or furnish such reports with the  SEC. In addition, you  may request a copy of  any of these reports

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(excluding exhibits) at no cost upon written  request  to  us at: Investor Relations, Neenah  Paper, Inc., 3460 Preston
Ridge Road, Suite 600, Alpharetta, Georgia 30005.

Item 1A. Risk Factors

You should carefully consider each of the following risks and all  of the other information contained in this  Annual
Report on Form 10-K. Some of the risks  described below  relate principally to our business and the industry in which  we
operate, while others relate principally to  our  indebtedness. The  remaining risks  relate principally  to the  securities
markets generally and ownership of our common stock.

Our business, financial condition, results of operations or  liquidity could be materially  affected by any of these risks,
and, as  a result, the trading price of our common stock could decline. The risks described  below are not the only ones
we face. Additional risks not presently  known to us or that we currently deem  immaterial may also  impair our business
operations.

Our business will suffer if we are unable  to  effectively respond to  decreased  demand  for some of our products due to
conditions in the global economy or secular  decline of some markets.

Risks Related to Our Business and Industry

We  have experienced and may experience in  the future decreased demand for some  of our  products due to
slowing or negative global economic  growth,  uncertainty  in credit markets, declining  consumer and business
confidence, fluctuating commodity prices,  increased unemployment and other challenges  affecting the global
economy. The North American uncoated free sheet market has been declining two to four  percent annually due to
the increasing use of electronic media  for communication. For 2012,  the  Pulp and  Paper  Products Council (the
‘‘PPPC’’) reported a 4.7 percent year-over-year industry decline  in the uncoated free  sheet paper category.
Premium fine papers represent approximately two and a  half to three percent of the North American uncoated
free sheet market.  In addition, our customers  may  experience  deterioration of their businesses,  cash flow
shortages, and difficulty obtaining financing. If we are unable  to  implement business strategies  to  effectively
respond to decreased demand for our products, our financial position, cash  flows and results of operations would
be adversely affected.

Changes in international conditions generally, and particularly in Germany, could adversely affect our business and
results of operations.

Our operating results and business prospects  could be adversely affected by  risks  related to the countries outside
the United States in which we have manufacturing facilities  or sell  our products,  including Germany,  the Eurozone
and elsewhere. Downturns in economic  activity, adverse tax consequences,  fluctuations in the  value of  local
currency versus the U.S. dollar, or any  change in  social,  political or  labor  conditions in any of these countries or
regions could negatively affect our financial results.

For example, the European sovereign debt  crisis has  negatively affected  economic conditions  in Europe and
globally. We have significant operations  and  financial relationships based in Europe. Europe has historically
accounted for over 40 percent of our  net revenues. If  the European  sovereign  debt crisis continues  or deepens,
economic conditions in Europe may further deteriorate.  In  that case, our business in Europe and elsewhere, as
well as the businesses of our customers and suppliers, may be adversely affected.

The availability of and prices for raw materials and energy will  significantly  impact  our business.

We  purchase a substantial portion of  the raw  materials and energy necessary to produce our products  on the open
market, and, as a result, the price and other terms  of  those  purchases are subject to change based on  factors such
as worldwide supply and demand and  government regulation. We do not have  significant influence over our raw
material or energy prices and our ability to pass  increases in  those prices  along to purchasers  of our  products may
be challenged, unless those increases coincide  with increased demand for the product. Therefore, raw  material  or
energy prices could increase at the same  time that prices for our products are steady  or decreasing.  In  addition,
we may not be able to recoup other cost increases we  may  experience,  such as those resulting  from inflation or
from increases in wages or salaries or increases in  health  care,  pension or  other  employee benefits  costs, insurance
costs or other costs.

Our technical products business acquires all  of its specialized pulp requirements from two global suppliers and
certain critical specialty latex grades from four suppliers. In general, these  supply arrangements  are not covered by

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formal  contracts, but represent multi-year  business relationships  that have historically been sufficient to meet our
needs. We expect these relationships  to  continue  to  operate in a satisfactory manner in the future. In the event of
an interruption of production at any one  supplier, we  believe that each of  these suppliers  individually would be
able to satisfy our short-term requirements  for specialized pulp or  specialty latex. In the event of  a long-term
disruption in our supply of specialized pulp  or specialty latex,  we believe  we would  be  able to substitute other pulp
grades or other latex grades that would  allow us to meet required  product performance characteristics and incur
only a limited disruption in our production.

Our fine paper business acquires a substantial majority of the  cotton  fiber  used in the production of certain
branded bond paper products pursuant to annual agreements with two North  American producers.  The  balance  of
our  cotton fiber requirements are acquired through ‘‘spot market’’ purchases from a variety of other producers.
We  believe that a partial or total disruption  in  the production  of  cotton fibers at our  two primary suppliers would
increase our reliance on ‘‘spot market’’ purchases  with a likely corresponding increase  in cost.

Our operating results are likely to fluctuate.

Our operating results are subject to substantial quarterly  and  annual fluctuations  due  to  a number  of  factors, many
of which are beyond our control. Operating  results could be adversely  affected by general economic  conditions
causing a downturn in the market for  paper products.  Additional factors that  could  affect our results  include,
among others, changes in the market  price of  pulp, the  effects  of competitive pricing pressures, production
capacity  levels and manufacturing yields,  availability and cost  of  products from our  suppliers, the gain or loss of
significant customers, our ability to develop,  introduce and market new products and technologies  on a timely
basis, changes in the mix of products  produced and sold, seasonal customer  demand, the relative strength of the
Euro  versus the U.S. dollar, increasing interest  rates and environmental costs.  The timing and effect of the
foregoing factors are difficult to predict, and these  or other factors could  materially adversely affect our  quarterly
or annual operating results.

We face many competitors, several of which have greater financial and other resources.

We  face competition in each of our business segments from  companies that produce the same type  of products
that we produce  or that produce lower  priced  alternative  products that  customers may use instead of our products.
Some of our competitors have greater financial,  sales and marketing, or research  and development  resources than
we do. Greater financial resources and product development capabilities may also allow our competitors to
respond more quickly to new opportunities  or  changes in customer requirements.

We cannot be certain that our tax planning strategies will be  effective  and that our net operating losses (‘‘NOLs’’) will
continue  to be available to offset our tax  liability.

We  are continuously undergoing examination by  the Internal  Revenue Service (the ‘‘IRS’’) as  well as taxing
authorities in various state and foreign  jurisdictions  in which we operate.  The  IRS and other taxing authorities
routinely challenge certain deductions and credits reported  on our income tax returns.

In  November 2010, we received a tax  examination report from  the German tax  authorities challenging  the validity
of certain interest expense deductions  claimed on  our tax returns for the years 2006 and 2007. We are  indemnified
by FiberMark, Inc. for any tax liabilities arising from  the operations of Neenah  Germany prior to October 2006.
In  August 2011, we received tax assessments totaling A3.7 million from the German tax authorities and  submitted
an appeal challenging these assessments.  We  believe that the  finding which  invalidates  the deductibility of certain
interest expense deductions is improper and  are vigorously  contesting the finding. As of December 31, 2011,  no
amounts were reserved related to these issues. In November 2011  and January 2012, we paid a total  of
A1.9 million against the August 2011 tax  assessments. We reflected these payments as  assets ($2.5 million in
‘‘Income taxes receivable’’ on the consolidated  balance sheet  as of December 31, 2012) in recognition  that  such
amounts would be treated as prepayments  against  any assessments ultimately  owed. During 2012, we submitted
additional information to the German  tax authorities  to  support the validity of our interest expense  deductions;
however, as of December 31, 2012, they had not rendered a decision on our appeal.

In  the fourth quarter of 2012, legislation  was proposed in  the German legislature  that  would eliminate certain
previously allowable interest expense  deductions  on a  prospective and retroactive  basis. The legislation  was
subsequently enacted in the first quarter  of  2013. We believe  the retroactive  application  of  the legislation is
unconstitutional and the likelihood of  it  being  sustained is remote.  As of December 31, 2012, we recorded  a
liability for uncertain income tax positions based  on an  assessment of the likelihood  of alternative  outcomes,
including, the possibility of a potential  compromise related to this  issue for the  2006 and  2007 tax years and  for

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subsequent periods through 2012. We believe  it  is remote that our liability for unrecognized tax benefits related to
these matters will significantly increase within the next 12 months. While we believe that retroactive application of
this  legislation is remote, should retroactive  application  of the legislation be sustained, the outcome could have  a
material effect on our results of operations,  cash flows and financial  position.

As of December 31, 2012, we had approximately $65.9  million of U.S. Federal and $76.9 million of U.S. State tax
NOLs which may be used to offset taxable  income in the  future. In order to utilize  the NOLs, we must generate
consolidated taxable income. If not used, substantially all  of  the NOLs will expire in various amounts between
2028 and 2030. The availability of NOLs to offset taxable income could also  be  substantially reduced if  we were to
undergo an ‘‘ownership change’’ within the  meaning of  Section 382(g)(1) of the Internal Revenue Code. We will
be treated as having had an ‘‘ownership  change’’  if  there is more  than a 50% increase in stock ownership during a
three-year ‘‘testing period’’ by ‘‘5% stockholders.’’

In  accordance with Accounting Standards  Codification (‘‘ASC’’) Topic  740, Income Taxes (‘‘ASC Topic 740’’), as of
December 31, 2012, we have recorded a  liability of $4.8  million for uncertain  tax positions where we believe it is
‘‘more likely than not’’ that the benefit  reported on  our  income tax return will not be realized. There can be no
assurance, however, that the actual amount  of unrealized deductions  will not exceed  the amounts we  have
recognized for uncertain tax positions.

We have  significant obligations for pension and other postretirement benefits.

We  have significant obligations for pension and other  postretirement  benefits which  could  require future funding
beyond that which we have funded in the  past or which we currently anticipate. At  December 31,  2012, our
projected pension benefit obligations were $325.3  million  and  exceeded the fair value of pension plan  assets by
approximately $86.0 million. In 2012, we made total contributions to qualified pension trusts  of $15.3 million. In
addition, during 2012 we paid pension  benefits  for unfunded  qualified and  supplemental retirement  plans of
$8.9 million. At December 31, 2012,  our projected  other  postretirement benefit obligations were $46.7  million. No
assets have been set aside to satisfy our  other postretirement benefit obligations. In 2012, we made  payments for
postretirement benefits other than pensions  of $3.0  million. A material  increase in funding requirements or benefit
payments could have a material effect  on our  cash flows.

The outcome of legal actions and claims may adversely affect us.

We  are involved in legal actions and claims  arising in the ordinary course  of  our  business.  The  outcome of such
legal actions and claims against us cannot  be  predicted with certainty.  The  legal actions and claims against us
could have a material effect on our financial condition, results of operations and liquidity.

Labor interruptions would adversely affect our business.

Substantially all of our hourly employees are unionized. In addition, some  key  customers and suppliers are also
unionized. Strikes, lockouts or other  work  stoppages or slow downs involving our  unionized  employees could have
a material effect on us. As of December  31, 2012, 645 hourly employees in  the United  States  were covered by
collective bargaining agreements that have  expired or will expire within the next  12-months. Under German law
union membership is voluntary and does not  need to be disclosed  to  us. As  a result, the  number of employees
covered by the collective bargaining agreement with the IG BCE  that expires in  May 2013 cannot be determined.
For the current status of our U.S. collective bargaining agreements  see ‘‘Part I Item  1 — Business, Employee and
Labor Relations.’’

Future dividends on our common stock  may  be restricted  or eliminated.

For the year ended December 31, 2012,  we paid cash dividends of  $0.48 per  common share or  approximately
$7.8 million. In November 2012, our  Board of Directors approved  a  25 percent increase in the annual dividend on
our  common stock to $0.60 per share.  The  dividend  will be paid in  four equal quarterly  installments  beginning in
March 2013. Dividends are declared  at  the  discretion of our Board  of  Directors, and future  dividends  will depend
on our future earnings, cash flow, financial requirements and  other factors. Our ability  to  pay cash  dividends  on
our  common stock is limited under the  terms  of  both our  bank  credit agreement and the indenture for  our
$90 million of ten-year senior notes due  November 2014  (the ‘‘Senior Notes’’). As  of  December 31, 2012, under
the most restrictive terms of the indenture for the Senior Notes, our ability to pay cash dividends on  our common
stock is limited to a total of $8 million in  a  12-month  period.  However,  we  can pay dividends in excess of
$8 million in a 12-month period by making  restricted payments as  defined in  the indenture for the Senior Notes.
There can be no assurance that we will continue  to  pay dividends in  the future.

11

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If we have a catastrophic loss or unforeseen or  recurring operational problems at any of our facilities,  we could suffer
significant lost production and/or cost increases.

Our technical products and fine paper businesses  may suffer catastrophic  loss due to fire, flood, terrorism,
mechanical failure, or other natural or  man-made events.  If any of our facilities were to experience a catastrophic
loss, it could disrupt our operations,  delay  production, delay  or reduce  shipments, reduce  revenue, and result in
significant expenses to repair or replace the facility. These expenses and losses may  not  be  adequately  covered by
property or business interruption insurance.  Even  if  covered by insurance, our  inability to deliver  our  products to
customers, even on a short-term basis,  may  cause  us to lose  market  share on a more permanent  basis.

Fluctuations in currency exchange rates could adversely affect our results.

Exchange rate fluctuations for the Euro do  not  have a material  effect on the  operations or  cash flows of our
German technical products business.  Our  German  technical products business incurs most of its costs and sells
most of its production in Europe and, therefore, its  operations and  cash flows are not materially affected by
changes in the exchange rate of the Euro relative  to  the U.S. dollar. Changes  in the Euro exchange rate  relative
to the U.S. dollar will, however, have an effect  on our balance sheet and reported results of operations. See
‘‘Quantitative and Qualitative Disclosures  About Market  Risk — Foreign Currency Risk.’’

In  addition, because we transact business in other foreign countries,  some of our revenues and expenses  are
denominated in a currency other than the  local  currency of our operations. As  a result, changes  in exchange  rates
between the currency in which the transaction is denominated  and  the  local currency of our operations into which
the transaction is being recorded can impact  the amount of local currency recorded for such  transaction. This  can
result in more or less local currency  revenues or costs related to such  transaction, and  thus have an  effect on our
reported sales and income before income  taxes.

Our activities are subject to extensive government regulation, which could increase our costs,  cause us  to incur  liabilities
and adversely affect the manufacturing  and  marketing of our products.

Our operations are subject to federal, state  and local laws, regulations  and  ordinances in  the United  States and
Germany relating to various environmental, health and safety matters.  The nature of  our operations requires that
we invest capital and incur operating costs to comply  with those laws, regulations and ordinances and  exposes us
to the risk of claims concerning non-compliance with environmental, health  and safety  laws  or standards. We
cannot assure that significant additional  expenditures will not be required to maintain compliance  with, or satisfy
potential claims arising from, such laws, regulations  and ordinances. Future  events, such  as changes in  existing laws
and regulations or contamination of  sites owned, operated  or  used  for  waste  disposal by us (including currently
unknown contamination and contamination  caused by prior owners and operators of such sites or other waste
generators) may give rise to additional  costs  that could require significantly  higher capital expenditures and
operating costs, which would reduce  the funds  otherwise available for operations, capital expenditures, future
business opportunities or other purposes.

We are subject to risks associated with  possible climate change legislation and  various  cost and manufacturing issues
associated with such legislation.

GHG emissions have increasingly become  the subject of political  and regulatory focus.  Concern over potential
climate change, including global warming, has led  to  legislative  and  regulatory initiatives directed at  limiting GHG
emissions. All the states in which we operate are currently considering  GHG legislation  or regulations,  either
individually and/or as part of regional  initiatives, that are independent of any federal proposals.  While  not all  are
likely to become law it is reasonably possible  that additional climate change related  mandates  will  be  forthcoming,
and it is expected that they may adversely  impact our  costs by increasing energy  costs and raw  material  prices,
requiring operational or equipments  modifications  to  reduce emissions and creating costs  to  comply with
regulations or to mitigate the financial consequences  of compliance.

Risks Relating to Our Indebtedness

We may  not be able to fund our future  capital requirements internally or  obtain  third-party financing.

We  may be required or choose to obtain additional debt or equity  financing  to  meet our future working capital
requirements, as well as to fund capital expenditures  and acquisitions. To the extent  we must obtain financing
from external sources to fund our capital  requirements, we cannot guarantee financing will be available on

12

favorable terms, if at all. As of December 31, 2012,  we have required  debt payments of $94.6  million during the
year ending December 31, 2014. Such  required debt payments  include $90 million on  our Senior  Notes.

We may  not be able to generate sufficient cash flow to meet our debt  obligations,  including the Senior  Notes.

Our ability to make scheduled payments  or  to  refinance  our obligations with respect  to  the Senior Notes, our
other debt and our other liabilities will depend on our financial and  operating performance, which, in turn, is
subject to prevailing economic conditions  and to certain financial, business and other factors beyond our control.
If our cash flow and capital resources  are  insufficient to fund  our debt obligations and  other  liabilities, we could
face substantial liquidity problems and may be forced to reduce or delay scheduled expansions  and capital
expenditures, sell material assets or operations, obtain  additional  capital  or restructure  our  debt. We  cannot assure
that our operating performance, cash  flow  and capital  resources will be sufficient to repay our debt in  the future.
In  the event that we are required to dispose  of material  assets or operations or restructure our debt to meet our
debt and other obligations, we can make no assurances  as to  the terms of any  such transaction or  how quickly any
such transaction could be completed.

If we  cannot make scheduled payments on  our  debt, we will be in default and, as a result:

(cid:127) our debt holders could declare all outstanding  principal and interest  to  be  due  and payable;

(cid:127) our senior secured lenders could terminate their commitments and commence foreclosure proceedings

against our assets; and

(cid:127) we could be forced into bankruptcy  or liquidation.

If our operating performance declines in the  future or we breach our covenants under the revolving  credit facility,
we may need to obtain waivers from  the  lenders  under our revolving credit  facility  to  avoid being in default. We
may not be able to obtain these waivers.  If  this occurs, we would  be  in default  under our revolving  credit facility.

We have  significant indebtedness which  subjects us to  restrictive covenants relating to the operation of our business.

As of December 31, 2012, we had $90  million  of  Senior Notes,  $55.7 million in senior secured  revolver
borrowings, $30.0 million in Term Loan borrowings and $6.6  million of  project financing outstanding. In addition,
availability under our bank credit agreement  was approximately  $48.6 million. Our leverage could have important
consequences. For  example, it could:

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(cid:127) make it difficult for us to satisfy our financial obligations,  including  making scheduled principal  and interest

payments on the Senior Notes and our other indebtedness;

(cid:127) place us at a disadvantage to our competitors;

(cid:127) require us to dedicate a substantial  portion of our  cash flow from operations to service payments on our

indebtedness, thereby reducing funds  available for other purposes;

(cid:127) increase our vulnerability to a downturn in  general  economic conditions or  the industry in which we

operate;

(cid:127) limit our ability to obtain additional  financing for working  capital, capital expenditures, acquisitions and

general corporate and other purposes;  and

(cid:127) limit our ability to plan for and react to changes in our business and the industry in which we  operate.

The terms of our indebtedness, including  our  bank credit agreement  and the indenture governing  the Senior
Notes, contain covenants restricting our  ability  to,  among  other  things, incur certain additional  debt, make
specified restricted payments, pay dividends,  authorize  or issue capital stock, enter into transactions  with our
affiliates, consolidate or merge with or  acquire another business, sell certain of our assets or liquidate, dissolve or
wind-up our company. As of December 31,  2012, under the  most restrictive  terms of the indenture for  the Senior
Notes, our ability to pay cash dividends on our common stock is limited to  a total of $8  million in a 12-month
period. However, we can pay dividends  in  excess of $8 million in a 12-month period by making restricted
payments as defined in the indenture  for the Senior Notes.

In  addition, the Credit Agreement contains  covenants with  which we  must comply during the  term of the
agreement. Among other things, such covenants restrict our ability  to  incur certain additional  debt,  make specified
restricted payments, authorize or issue capital stock,  enter into transactions  with affiliates, consolidate  or merge
with or acquire another business, sell  certain of its assets, or dissolve or wind  up. In addition, if we have

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outstanding borrowings under the Term  Loan or if  borrowing availability under the Second  Amended  and
Restated Credit Agreement is less than $20 million,  we are  required to achieve a fixed charge coverage ratio (as
defined in the Second Amended and  Restated Credit  Agreement) of not less than  1.1 to 1.0 for the preceding
12-month period, tested as of the end  of  such quarter. As of December  31 2012,  we were in compliance with  all
terms of the Second Amended and Restated Credit Agreement.

Our Term Loan and revolving credit facilities  accrue  interest at variable rates. As  of December  31, 2012, we had
55.7 million of senior secured revolver  borrowings outstanding and $30.0  million in Term  Loan borrowings
outstanding. We may reduce our exposure  to  rising  interest  rates by entering into interest  rate hedging
arrangements, although those arrangements  may result in us  incurring  higher interest expenses than we would
incur without the arrangements. If interest rates  increase in  the absence of such arrangements, we will need to
dedicate more of our cash flow from  operations to make payments  on our debt. For more  information on our
liquidity, see ‘‘Management’s Discussion  and Analysis of  Financial Condition and Results of Operations —
Liquidity and Capital Resources.’’

Our failure to comply with the covenants contained in our revolving credit facility or  the indenture governing the Senior
Notes could result in an event of default that could cause acceleration of our indebtedness.

Our failure to comply with the covenants  and  other  requirements contained  in the indenture governing the Senior
Notes, our revolving credit facility or  our other debt instruments could cause an  event of default  under the
relevant debt instrument. The occurrence  of an event  of  default could  trigger a default under our other debt
instruments, prohibit us from accessing  additional borrowings and  permit the holders  of the defaulted  debt  to
declare amounts outstanding with respect to that debt  to  be  immediately due and payable. Our assets  or cash
flows may not be sufficient to fully repay  borrowings  under our  outstanding debt instruments, and we may be
unable to refinance or restructure the payments on  indebtedness on  favorable terms, or at all.

Despite our indebtedness levels, we and  our subsidiaries  may be able to incur substantially more  indebtedness,  which may
increase the risks  created by our substantial  indebtedness.

Because the terms of our bank credit agreement and  the indenture governing the Senior Notes do not fully
prohibit us or our subsidiaries from incurring additional indebtedness, we and our  subsidiaries  may be able to
incur substantial additional indebtedness in the future, some of which may be secured. If we or any of our
subsidiaries incur additional indebtedness,  the related  risks  that we and they now face may intensify.

Our bank credit agreement is secured by  a majority  of  our  North American assets.

Our bank credit agreement, as amended,  is  secured  by  a majority of our North American  assets, including the
capital stock of our subsidiaries. Neenah  Germany is not a borrower or guarantor with  respect to the bank credit
agreement.

Availability under  our bank credit agreement  will fluctuate over time depending  on the value of our inventory,
receivables and various capital assets. An extended  work  stoppage  or decline in  sales volumes would  result in a
decrease in the value of the assets securing  the bank credit  agreement.  A reduction in availability under the bank
credit agreement could have a material effect  on our liquidity.

Changes in credit ratings issued by nationally  recognized  statistical rating organizations could adversely affect our  cost of
financing and have an adverse effect on  the market price of  our securities.

A downgrade of our credit ratings below  current levels (Moody’s Investors Service  — Ba3, Standard  & Poor’s —
BB(cid:6)  as of December 31, 2012) may reduce our  access  to  the capital markets, have  an adverse effect on  the
market price of our securities and increase  our cost of  borrowing.

We depend on our subsidiaries to generate cash flow to meet our debt service obligations, including  payments  on the
Senior Notes.

We  conduct a substantial portion of  our  business through  our subsidiaries.  Consequently, our cash flow  and ability
to service our debt obligations, including the  Senior Notes,  depend  upon the earnings of our subsidiaries and the
distribution of those earnings to us, or  upon  loans, advances or other payments  made by these entities  to us.  The
ability of these entities to pay dividends  or  make other payments or  advances to us will be subject to applicable
laws and contractual restrictions contained in  the instruments  governing their debt, including our  revolving credit

14

facility and the indenture governing the Senior Notes. These limitations  are also subject  to  important  exceptions
and qualifications.

The ability of our subsidiaries to generate sufficient cash flow from  operations to allow us to make scheduled
payments on our debt, including the Senior  Notes,  will depend  upon their future  financial performance, which  will
be affected by a range of economic, competitive and  business  factors, many of  which are outside of our control. If
our  subsidiaries do not generate sufficient cash  flow  from operations to help us satisfy our debt obligations,
including payments on the Senior Notes, we may have to undertake alternative financing plans, such  as refinancing
or restructuring our debt, selling assets, reducing or  delaying capital  expenditures or seeking to raise additional
capital. Refinancing may not be possible,  and any assets  may  not  be  saleable, or, if sold, we  may not realize
sufficient amounts from those sales. Additional financing  may not be available on  acceptable terms, if  at all, or we
may be prohibited from incurring it,  if available, under  the terms  of  our various debt instruments then  in effect.
Our inability to generate sufficient cash  flow  to  satisfy our debt obligations or  to  refinance our obligations on
commercially reasonable terms would have  an adverse effect on our  business, financial  condition and  results of
operations, as well as on our ability to  satisfy our obligations on the Senior  Notes. The  amount  of  earnings that
our  operating subsidiaries are able to  distribute  to  us as dividends, or  otherwise, may not be adequate for  us to
service our debt obligations.

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FORWARD-LOOKING STATEMENTS

Certain statements in this Annual Report on Form 10-K  may  constitute ‘‘forward-looking’’ statements  as defined
in Section 27A of the Securities Act  of 1933 (the ‘‘Securities Act’’),  Section 21E  of  the Securities Exchange Act of
1934 (the ‘‘Exchange Act’’), the Private  Securities Litigation Reform Act of 1995 (the ‘‘PSLRA’’),  or in releases
made by the SEC, all as may be amended  from time to time. Statements  contained in  this  Annual Report  on
Form 10-K that are not historical facts may be forward-looking statements  within the meaning  of  the PSLRA. Any
such forward-looking statements reflect our  beliefs  and  assumptions and  are based on information currently
available to us. Forward-looking statements are only predictions and  involve  known  and unknown risks,
uncertainties and other factors that may cause our actual  results, performance or achievements, or industry results,
to be materially different from any future results,  performance or achievements expressed or implied  by  such
forward-looking statements. These cautionary  statements are being  made pursuant to the  Securities  Act,  the
Exchange Act and the PSLRA with the  intention of obtaining the  benefits of the  ‘‘safe harbor’’ provisions of  such
laws. The Company cautions investors  that  any forward-looking  statements  we make are  not  guarantees or
indicative of future performance. For additional information regarding  factors that may cause our results of
operations to differ materially from those  presented herein, please see ‘‘Risk Factors’’  contained in this Annual
Report on Form 10-K and as are detailed from time to time in  other  reports we file with  the SEC.

You can identify forward-looking statements  as those that are  not historical in nature,  particularly those  that  use
terminology such as ‘‘may,’’ ‘‘will,’’ ‘‘should,’’  ‘‘expect,’’ ‘‘anticipate,’’  ‘‘contemplate,’’ ‘‘estimate,’’  ‘‘believe,’’ ‘‘plan,’’
‘‘project,’’ ‘‘predict,’’ ‘‘potential’’ or ‘‘continue,’’  or the negative  of these, or similar terms. In  evaluating  these
forward-looking statements, you should consider the  following  factors, as  well as others  contained in our public
filings from time to time, which may  cause  our actual  results to differ materially  from any  forward-looking
statement:

(cid:127) changes in market demand for our products due to global economic  conditions;
(cid:127) fluctuations in (i) exchange rates (in  particular changes  in the U.S. dollar/Euro currency exchange  rates)

and (ii) interest rates;

(cid:127) increases in commodity prices, (particularly for  pulp,  energy and  latex) due to constrained global supplies

or unexpected supply disruptions;

(cid:127) the availability of raw materials and  energy;
(cid:127) the competitive environment;
(cid:127) capital and credit market volatility and fluctuations in global equity and  fixed-income markets;
(cid:127) unanticipated expenditures related to the  cost of compliance with environmental and  other governmental

regulations;

(cid:127) our ability to control costs and implement measures  designed  to  enhance  operating efficiencies;
(cid:127) the loss of current customers or the inability to obtain new customers;
(cid:127) increases in the funding requirements for  our pension and postretirement  liabilities;
(cid:127) changes in asset valuations including write-downs  of  assets including property, plant and equipment;
inventory, accounts receivable, deferred tax assets or  other assets  for impairment or  other reasons;

(cid:127) our existing and future indebtedness;
(cid:127) our net operating losses may not be  available to offset our tax liability  and other tax planning strategies

may not be effective;

(cid:127) strikes, labor stoppages and changes  in our collective bargaining  agreements and relations with our

employees and unions; and

(cid:127) other risks that are detailed from time to time  in reports we file with the SEC.
(cid:127) other factors described under ‘‘Risk  Factors’’.

You are cautioned not to unduly rely  on  such forward-looking statements, which speak only as of the date made,
when evaluating the information presented in  this information statement.

Item 1B. Unresolved Staff Comments

None.

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Item 2. Properties

Our principal executive offices are located  in  Alpharetta,  Georgia,  a  suburb of  Atlanta, Georgia, and  we operate a
research and development laboratory  in the  nearby suburb  of Roswell, Georgia.  We own  and operate four paper
mills in the United States that produce printing and writing, text, cover, durable saturated  and coated  substrates
and other specialty papers for a variety of end uses. We  own and operate three paper mills  in Germany that
produce transportation and other filter  media, wall coverings and durable and saturated substrates.

We  believe that each of these facilities is  adequately maintained and is suitable for conducting our  operations  and
business. We manage machine operating schedules at our manufacturing locations to fulfill customer orders in a
timely manner and control inventory levels.

As of December 31, 2012, following are the  locations of our  principal  facilities  and operating equipment and the
products produced at each location.  All  the facilities are owned by us, except as otherwise noted:

Location

Fine Paper Segment
Appleton Mill
Appleton, Wisconsin
Converting Center
Neenah, Wisconsin
Neenah Mill
Neenah, Wisconsin
Whiting Mill
Whiting, Wisconsin

Technical Products Segment

Munising Mill
Munising, Michigan

Bruckm¨uhl Mill
Bruckm¨uhl, Germany
Lahnstein Mill
Lahnstein, Germany

Weidach Mill
Feldkirchen-Westerham, Germany

Equipment/Resources

Products

Two  paper machines; paper
finishing equipment
Paper finishing equipment

Three  paper machines; paper
finishing  equipment
Four  paper machines; paper
finishing  equipment

Printing and writing, text, cover and
other  specialty papers
Printing and writing, text,  cover and
other specialty papers
Printing and writing, text,  cover and
other specialty  papers
Printing and writing, text, cover and
other specialty  papers

Tapes, abrasives,  premask, medical
packaging and  other  durable,
saturated and coated substrates
Masking tape backings and  abrasive
backings
Nonwoven wall  coverings, printing

Two  paper machines; two off line
saturators; three off line coaters;
specialty finishing equipment
One paper machine;  two saturator/
coaters; finishing equipment
One paper machine; three
impregnating and  coating machines; media and durable  substrates
two calendars; finishing equipment
Two  paper machines; three
saturators; one laminator; two
meltblowing machines; specialty
finishing equipment

Transportation  filtration, vacuum
cleaner and industrial  filter media

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See Note 6 of Notes to Consolidated  Financial Statements, ‘‘Debt’’ for a  description of the material encumbrances
attached to the properties described in the  table above.

As of December 31, 2012, following are the  locations of our  owned and leased office  and laboratory space and the
functions performed at each location.

Administrative Location

Alpharetta, Georgia

Leased Office Space

Office/Other Space

Function

Corporate Headquarters and
Administration
Research and Development for our
paper businesses
Research and Development for  our
technical product businesses
Administration

Roswell, Georgia

Leased Laboratory Space

Feldkirchen-Westerham, Germany

Owned Laboratory Space

Neenah and Appleton, Wisconsin

Owned Office Space

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Item 3. Legal Proceedings

See Note 11, ‘‘Contingencies and Legal  Matters’’ of  Notes to Consolidated Financial Statements of Part IV
Item 15 — Exhibits and Financial Statement  Schedule.

Item 4. Mine Safety Disclosures

Not applicable.

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PART II

Item 5. Market for Registrant’s Common Equity, Related  Stockholder Matters and Issuer Purchases of Equity

Securities

Neenah common stock is listed on the New York Stock  Exchange and is traded under the ticker symbol NP.
Trading, as reported on the New York Stock Exchange, Inc. Composite Transactions Tape,  and dividend
information follows:

2012
Fourth quarter
Third quarter
Second quarter
First quarter

2011
Fourth quarter
Third quarter
Second quarter
First quarter

Common Stock
Market Price

High

Low

Dividends
Declared

$29.19
$30.61
$30.00
$31.06

$23.00
$22.75
$23.75
$22.08

$23.67
$25.40
$24.48
$22.31

$12.92
$13.73
$19.52
$17.10

$0.12
$0.12
$0.12
$0.12

$0.11
$0.11
$0.11
$0.11

Dividends are declared at the discretion of the Board of Directors, and future dividends will depend on  our future
earnings, cash flow, financial requirements  and other  factors. Our  ability to pay cash dividends on  our  common
stock is limited under the terms of both  our  bank credit agreement and our Senior Notes. As  of  December 31,
2012, under the most restrictive terms of  the indenture for the  Senior  Notes,  our  ability  to  pay cash  dividends  on
our  common stock is limited to a total of $8  million  in a 12-month period. However, we  can pay dividends in
excess of $8 million in a 12-month period by  making restricted  payments  as defined in  the indenture for the
Senior Notes. For the year ended December 31, 2012 we paid cash dividends of $0.48 per common  share or
approximately $7.8 million. For the year ended December 31,  2011 we paid  cash dividends of  $0.44 per common
share or approximately $6.7 million.  In November 2012, our Board  of Directors  approved a  twenty-five  percent
increase in the annual dividend on our  common stock to $0.60  per  share. We  expect to pay  the dividends in four
equal quarterly installments beginning  in  March 2013.

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As of February 22, 2013, Neenah had approximately  2,000 holders  of  record of its common stock. The closing
price of Neenah’s common stock on  February 22, 2013  was  $28.86.

Purchases of Equity Securities:

Period

October 2012
November 2012
December 2012 (a)

Total Number of Shares
Purchased

Average Price Paid
Per  Share

Total Number of Shares
Purchased as Part of
Publicly Announced
Plans or Programs  (b)

12,597
96,125
89,666

$26.23
$25.91
$28.46

12,597
96,125
1,200

Approximate  Dollar
Value of
Shares that May  Yet  Be
Purchased Under
Publicly  Announced
Plans  or  Programs

$8,465,000
$5,970.000
$5,940,000

(a) Transactions primarily represent  the purchase of vested restricted shares from  employees to satisfy minimum

tax withholding requirements upon vesting of stock-based awards. None  of these  transactions were made in
the open market. The average price paid is based  upon the closing sales price  on the New York Stock
Exchange on the date of the transaction. Such purchases are  held as treasury shares. See  Note 8  of Notes  to
Consolidated Financial Statements, ‘‘Stock Compensation Plans.’’

(b) On May 17, 2012, the Company’s  Board  of Directors authorized  a program  that  would allow for the purchase

of up to $10 million of outstanding Common  Stock through May 16, 2013.

19

 
Item 6. Selected Financial Data

The following table sets forth our selected historical financial and other data.  You should read the information set
forth below in conjunction with ‘‘Management’s  Discussion and Analysis  of Financial Condition  and Results of
Operations’’ and our historical consolidated financial statements and  the notes to those consolidated financial
statements included elsewhere in this Annual Report. The statement of operations data for the years ended
December 31, 2012, 2011 and 2010 and the  balance sheet  data as of December 31, 2012 and  2011 set forth below
are derived from our audited historical  consolidated financial statements  included elsewhere in this Annual Report
on Form 10-K. The balance sheet data  as of December 31, 2010,  2009, and 2008 and the statement of  operations
data for the years ended December 31,  2009  and 2008  set forth below are  derived from our historical consolidated
financial statements not included in this  Annual  Report on Form 10-K.

20

Consolidated Statement of Operations  Data
Net sales
Cost of products sold

Gross profit
Selling, general and administrative expenses
Acquisition integration costs (a)
SERP settlement charge (b)
Loss on retirement of bonds (c)
Loss (gain) on closure and sale of the  Ripon Mill (d)
Goodwill and other intangible asset impairment charge (e)
Other (income)  expense — net

Operating income (loss)
Interest expense — net

Income (loss) from continuing operations  before  income  taxes
Provision  (benefit)  for  income  taxes

Income (loss) from continuing operations
Income (loss) from discontinued operations,  net of  taxes (h)

Year Ended December 31,

2012

2011

2010

2009

2008

(Dollars in millions, except per share  data)

$808.8
649.7

$696.0
570.6

$657.7
537.7

$573.9
472.3

$ 732.3
630.8

159.1
77.4
5.8
3.5
0.6
—
—
1.4

70.4
13.4

57.0
17.1

39.9
4.4

125.4
68.2
—
—
2.4
—
—
(1.8)

56.6
15.3

41.3
12.0

120.0
69.3
—
—
—
(3.4)
—
(1.0)

55.1
20.3

34.8
9.8

29.3
(0.2)

25.0
134.1

101.6
69.1
—
—
—
17.1
—
(1.0)

16.4
23.2

(6.8)
(5.0)

(1.8)
0.6

101.5
75.2
—
—
—
—
54.5
(11.3)

(16.9)
25.0

(41.9)
3.9

(45.8)
(111.2)

Net income (loss)

$ 44.3

$ 29.1

$159.1

$ (1.2) $(157.0)

Earnings (loss) from continuing operations per basic share

$ 2.46

$ 1.91

$ 1.69

$ (0.12) $ (3.14)

Earnings (loss) from continuing operations per diluted  share

$ 2.41

$ 1.82

$ 1.61

$ (0.12) $ (3.14)

Cash dividends per common share

Other Financial Data
Net cash flow provided by (used for):

Operating activities
Capital expenditures
Other investing activities (h) (2)
Financing  activities (c)

Ratio of earnings to fixed charges (f) (g)

Consolidated Balance Sheet Data
Working capital
Total assets
Long-term debt (c)
Total liabilities
Total stockholders’ equity

F
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$ 0.48

$ 0.44

$ 0.40

$ 0.40

$ 0.40

$ 40.1
(25.1)
(7.2)
(13.0)
4.8x

$ 57.2
(23.1)
(5.8)
(63.8)
3.5x

$ 54.5
(17.4)
83.9
(78.3)
2.6x

$ 64.9
(8.4)
0.1
(54.2)
—

$ 13.1
(30.0)
(0.4)
18.2
—

As of December 31,

2012

2011

2010

2009

2008

(Dollars in millions)

$146.7
610.7
177.6
412.9
197.8

$ 90.0
565.1
164.5
398.4
166.7

$129.9
606.7
231.3
447.5
159.2

$ 98.8
636.6
263.6
527.0
109.6

$147.1
689.1
340.5
584.1
105.0

(a) For the year ended December 31, 2012, we  incurred $5.8 million of integration costs  in connection  with the

acquisition of the Wausau brands.

21

 
(b) For the year ended December 31, 2012, SERP  benefit payments of $7.0 million exceeded the sum of expected

service cost and interest costs for the  plan for calendar 2012. In  accordance with ASC Topic  715,
Compensation — Retirement Benefits  (‘‘ASC Topic 715’’), we  remeasured the  liabilities  of the SERP as of
January 1, 2012 and recognized a settlement charge of $3.5  million.

(c) For the year ended December 31, 2012,  we completed an early redemption  of $68 million in aggregate

principal amount of the Senior Notes. In connection  with the  early  redemption we recognized a pre-tax loss
of approximately $0.6 million, including  a call premium and the write-off of unamortized debt issuance costs.
For the year ended December 31, 2011,  we completed an early redemption of $65  million  in aggregate
principal amount of the Senior Notes. In connection  with the  early  redemption we recognized a pre-tax loss
of approximately $2.4 million, including  a call premium and the write-off of unamortized debt issuance costs.

(d) In May 2009, we permanently closed the  Ripon Mill. The closure  resulted in a  pre-tax charge  of  $17.1 million
comprised of approximately $5.8 million in non-cash  charges primarily  for losses  related to the carrying value
of property, plant  and equipment, a curtailment loss  of  $0.8 million related  to  postretirement benefit  plans in
which  employees of the Ripon Mill participated and cash payments for contract terminations, severances  and
other employee costs of approximately $10.5 million.

In October 2010, we sold the remaining  assets of the Ripon  Mill  to  Diamond  Pet Food Processors of
Ripon,  LLC (‘‘Diamond’’) for gross proceeds  of approximately  $9 million. Pursuant to the  terms of the
transaction, Diamond acquired all the assets and assumed  responsibility for  substantially  all  the remaining
liabilities associated with the Ripon Mill. We recognized a pre-tax gain on  the sale  of  $3.4 million in the
fourth quarter of 2010.

(e) For the year ended December 31, 2008,  we recognized a pre-tax loss of $52.7 million (we did not recognize a
tax benefit related to the non-tax deductible loss) to write-off the excess of the carrying  value of goodwill
assigned to Neenah Germany over the  estimated  fair value of goodwill. In addition, for  the year ended
December 31, 2008, we recognized a non-cash  pre-tax  charge  of  approximately  $1.8 million for  the
impairment of certain trade names and  customer based intangible assets  acquired in the Neenah Germany
acquisition.

(f) For purposes of determining the  ratio  of earnings  to  fixed charges, earnings consist  of  income  before income
taxes (less interest) plus fixed charges.  Fixed charges consist  of interest  expense, including amortization of
debt issuance costs, and the estimated  interest portion of  rental expense.

(g) For the years ended December 31, 2009 and 2008,  fixed charges exceeded earnings by $6.8 million and

$41.9 million, respectively.

22

(h) The following table presents the  results  of discontinued  operations:

Discontinued operations: (5)

Income (loss) from operations (3)

Gain on disposal of the Woodlands (2)
Reclassification of cumulative translation adjustments

related to investments in Canada (2)

Loss on disposal — Pictou Mill (3)
Loss on settlement of post-employment benefit  plans (4)

Gain (loss) on disposal

Income (loss) before income taxes
(Provision) benefit for income taxes

Year Ended December 31,

2012 (1)

2011

2010

2009

2008

(Dollars in millions)

$(0.1)

$(0.3) $

1.0

$ 2.8

$ (97.8)

74.1

—

—

—

—
—
—

—

—
—
—

—

87.9

—
— (0.3)
—
—

— 162.0

(0.1)
4.5

(0.3)
0.1

163.0
(28.9)

(0.3)

2.5
(1.9)

—
(29.4)
(53.7)

(83.1)

(180.9)
69.7

Income (loss) from discontinued operations, net of  taxes

$ 4.4

$(0.2) $134.1

$ 0.6

$(111.2)

(1) In November 2012, audits of the 2007  and  2008 tax  years  were  finalized with a  finding of no additional
taxes due. As a result, we recognized  a non-cash tax benefit of $4.5  million  related to the reversal of
certain liabilities for uncertain income  tax  positions.

(2) In March 2010, Neenah Canada sold the  Woodlands to Northern Pulp for C$82.5 million ($78.6 million)
resulting in a pre-tax gain of $74.1 million. The sale  of the Woodlands resulted in the  substantially
complete liquidation of the Company’s  investment in Neenah  Canada.  In accordance with Accounting
Standards Codification (‘‘ASC’’) Topic  830, Foreign Currency Matters (‘‘ASC Topic 830’’), $87.9 million of
cumulative currency translation adjustments attributable  to  the Company’s Canadian subsidiaries was
reclassified into earnings and recognized as part of the gain on sale  of  the Woodlands. See  Note 12  of
Notes to Consolidated Financial Statements, ‘‘Discontinued Operations.’’

(3) In February 2008, we committed to a plan to sell our pulp  mill in  Pictou,  Nova  Scotia (the ‘‘Pictou  Mill’’)

and the Woodlands. In June 2008, Neenah  Canada  sold  the Pictou Mill to Northern Pulp. Neenah
Canada made a payment of approximately $10.3 million to Northern  Pulp  in connection  with the sale of
the Pictou Mill. In addition, we paid approximately $3.3 million of transaction costs.

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During  the first quarter of 2008, we determined that  the estimated value we  would receive from  a sale of
the Pictou Mill indicated that we would not recover the  carrying value of the mill’s long-lived  assets. As a
result, for the year ended December 31,  2008, we recognized  aggregate  non-cash, pre-tax  impairment
charges of $91.2 million to write-off the carrying  value of the Pictou Mill’s long-lived assets. In addition,
for the year ended December 31, 2008,  we recorded a  pre-tax loss  of $29.4 million to recognize the loss
on disposal of the Pictou Mill.

(4) In conjunction with the sale of the Pictou Mill,  Northern  Pulp assumed responsibility  for all pension and

other postretirement benefit obligations for active and retired employees of the mill. We accounted for
the transfer of the Nova Scotia, Canada defined  benefit pension  plan (the ‘‘Nova Scotia Plan’’) to
Northern Pulp as a settlement of postretirement  benefit obligations  pursuant to ASC Topic  715,
Compensation — Retirement Benefits (‘‘ASC Topic 715’’). For the year ended December 31, 2008, we
recognized a non-cash, pre-tax settlement loss  of $53.7 million for the reclassification  of  deferred pension
and other postretirement benefit adjustments related  to  the Nova Scotia Plan  from accumulated other
comprehensive income to the loss on disposal of the Pictou Mill.

(5) For the years ended December 31, 2012, 2011,  2010 and  2009, the  results of operations of the  Pictou Mill
and the Woodlands and the loss on disposal  of the Pictou Mill are reported as  discontinued operations in
the Consolidated Statement of Operations Data. The consolidated results  of operations  for all other
periods presented have been restated to reflect  the results of  operations of the Terrace  Bay mill, the
Pictou Mill and the Woodlands and the loss on transfer of the Terrace Bay mill as discontinued
operations.

23

 
Item 7. Management’s Discussion and  Analysis  of Financial  Condition and  Results  of Operations

The following discussion and analysis  presents the  factors that had a  material effect  on our  results of operations during
the years ended December 31, 2012, 2011  and  2010.  Also discussed is our financial position as  of the end of  those
periods. You should read this discussion  in conjunction with our consolidated financial statements and  the notes to
those consolidated financial statements included elsewhere in this Annual  Report on  Form  10-K. This Management’s
Discussion and Analysis of Financial Condition and Results of Operations contains  forward-looking statements.  See
‘‘Forward-Looking Statements’’ for a discussion of  the uncertainties, risks and  assumptions associated  with these
statements.

Introduction

This Management’s Discussion and Analysis  of  Financial Condition  is intended to provide investors with  an
understanding of the historical performance of  our business, its financial condition and its prospects. We  will
discuss and provide our analysis of the following:

(cid:127) Overview of Business;

(cid:127) Business Segments;

(cid:127) Results of Operations and Related Information;

(cid:127) Liquidity and Capital Resources;

(cid:127) Adoption of New Accounting Pronouncements; and

(cid:127) Critical Accounting Policies and Use  of Estimates.

Overview of Business

We  are a leading producer of technical products and  premium fine  papers. We have two primary operations: our
technical products business and our fine  paper  business.

Our mission is to create value by improving  the image and  performance  of everything we touch. We  expect to
create value by expanding our presence in  growing technical products markets, while  delivering  attractive returns
from our fine paper business.

In  managing our businesses, we believe  that achieving  and maintaining  a leadership position in our markets,
responding effectively to customer needs  and  competitive  challenges, employing  capital optimally, controlling costs
and managing risks are important to long-term  success. Changes in input  costs and general economic  conditions
also impact our results. In this discussion  and  analysis, we will refer to these factors.

(cid:127) Competitive Environment — Our past results have been and our future  prospects will be significantly
affected by the competitive environment in which we operate. In most  of our  markets,  our  businesses
compete directly with well-known competitors,  some of which are larger and more  diversified.  While our
businesses are oriented to premium performance and quality they may also face competitive  pressures from
lower value products.

(cid:127) Economic Conditions and Input Costs — The markets for all of our products are affected to a significant
degree by economic conditions, including rapid changes in input costs, particularly  for pulp, latex and
natural gas. Our results are also affected  by fluctuations in exchange rates, particularly  for the  Euro.

24

Business  Segments

Our technical products business is a leading  international producer of  transportation and other filter  media and
durable, saturated and coated substrates  for a  variety  of  end markets. We focus  on categories where we  believe we
are, or can be, a market leader, which  include, among others,  the transportation  and other filtration  media, tape,
abrasive, nonwoven wall coverings, label, medical  packaging  and  image transfer  technical products markets. Our
technical products manufacturing facilities  are  located  near Munich  and Frankfurt, Germany and in Munising,
Michigan.

We  believe our fine paper business is  the leading supplier of premium writing, text  and cover papers, bright papers
and specialty papers in North America. Our products include some of the  most recognized and  preferred papers
in North America, where we enjoy leading  market  positions  in many of our product  categories.  We sell our
products primarily to authorized paper distributors, converters, major national retailers and specialty businesses.
We  believe that our fine paper manufacturing facilities located  in Appleton, Neenah  and Whiting, Wisconsin are
among the most efficient for their markets and make  us one of the lowest  cost producers  in the product categories
in which we compete.

The other segment includes the Index, Tag and Vellum  Bristol brands  acquired  from Wausau.

Results of Operations and Related Information

In  this section, we discuss and analyze our  net sales, income before interest  and income taxes  (which we refer  to
as ‘‘operating income’’ in this Management’s Discussion and Analysis of Financial  Condition and  Results of
Operations) and other information relevant to an understanding  of  our results of  operations.

Executive Summary

On January 31, 2012, we purchased certain  premium paper brands and  other assets  from Wausau. We  paid
approximately $21million for (i) the  premium  fine paper  brands ASTROBRIGHTS(cid:3), ASTROPARCHE(cid:3) and
ROYAL,  (ii) exclusive, royalty free and perpetual license rights  for a portion of  the EXACT(cid:3) brand specialty
business, including Index, Tag and Vellum Bristol, (iii) approximately one month of finished goods inventory and
(iv) certain converting equipment used  for retail grades.

For the year ended December 31, 2012,  consolidated  net sales increased  $112.8 million from the prior  year to
$808.8 million primarily due to incremental  volume from  the brands  acquired from  Wausau.

F
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Consolidated operating income of $70.4 million  for  the year ended December 31, 2012  increased $13.8 million
from the prior year. Excluding acquisition related integration  costs of  approximately $5.8  million, a  SERP
settlement charge of $3.5 million and costs of $0.6 million related to the early redemption of Senior Notes in 2012
and costs of $2.4 related to the early  redemption of  Senior Notes in 2011, operating  income  for the  year  ended
December 31, 2012 increased $21.3 million  or  36 percent from the prior year. The favorable  variance was
primarily due to incremental volume  related to the acquisition of  the  Wausau brands, higher average  net price for
both businesses and lower manufacturing input costs  in our fine  paper business, partially offset by additional costs
related to the acquisition of the Wausau  brands, including higher selling, general and  administrative (‘‘SG&A’’)
spending and non-cash charges for the  revaluation of inventory and profit in inventory.

Analysis of Net Sales — Years Ended December  31, 2012, 2011 and 2010

The following table presents net sales  by segment, expressed  as a  percentage of total net  sales  before intersegment
eliminations:

Technical Products
Fine Paper
Other

Total

Year Ended December 31,

2012

2011

2010

50%
46%
4%

61%
39%
—%

58%
42%
—%

100% 100% 100%

25

 
Commentary:

Year 2012 versus 2011

Technical Products
Fine Paper
Other

Consolidated

For the Year Ended
December 31,

2012

2011

Change in Net Sales Compared to the Prior  Year

Total
Change

Change Due To

Volume

Average Net  Price

Currency

$406.6
372.7
29.5

$808.8

$421.1
274.9
—

$ (14.5) $ (2.5)
97.2
29.5

97.8
29.5

$696.0

$112.8

$124.2

$10.3
0.6
—

$10.9

$(22.3)
—
—

$(22.3)

Consolidated net sales for the year ended  December 31, 2012 were $112.8 million higher than the prior  year
primarily due to incremental volume  from  the brands acquired from Wausau. Consolidated net sales also
benefitted from a more favorable product  mix  in our Technical Products business and higher average  selling prices
for both businesses, partially offset by unfavorable currency exchange effects.

(cid:127) Net sales in our technical products business decreased $14.5 million, or  three percent, as  higher average net

price was more than offset by unfavorable currency exchange effects and  lower  shipment volume. The
higher  average net price reflected a more favorable  product mix due to growth  in transportation  filtration,
labels and medical packaging products and a one  percent increase in  average selling prices. Unfavorable
currency exchange effects reflected an eight  percent weakening  of  the Euro relative  to  the U.S.  dollar
during 2012. Shipment volumes decreased less than one percent from the prior year as  strong growth in
transportation filtration, wall covering, medical packaging products and label shipments was more than
offset by lower tape and abrasive volume.

(cid:127) Net sales in our fine paper business increased $97.8 million or  36 percent from the prior year  primarily due
to incremental volume related to the acquisition of  the Wausau brands and strong growth in  packaging,
label and premium branded shipments. Average net price  was marginally higher than the  prior year as
higher  average selling prices more than offset  a product mix that  included a higher proportion  of  lower
priced products.

(cid:127) Other net sales were $29.5 million  and  reflected  sales  volume for the acquired Index, Tag and Vellum

Bristol brands acquired from Wausau.

Year 2011 versus 2010

Technical Products
Fine Paper

Consolidated

Change in Net Sales Compared to the  Prior  Year

For the Year
Ended December 31,

2011

2010

Total Change

Volume

Change Due  To

Average
Net  Price

Currency

$421.1
274.9

$696.0

$384.3
273.4

$657.7

$36.8
1.5

$38.3

$ 3.0
(7.7)

$(4.7)

$20.4
9.2

$29.6

$13.4
—

$13.4

Consolidated net sales for the year ended  December 31, 2011 were $38.3 million higher than the prior  year
primarily due to higher average selling  prices, a more favorable product  mix  for both businesses and favorable
currency exchange effects, partially offset by lower fine paper  volume.

(cid:127) Net sales in our technical products business increased $36.8  million,  or  10 percent, primarily due to higher
average net prices and favorable currency exchange effects. The higher  average  net prices reflected  a three
percent increase in average selling prices and a more  favorable product mix due to growth in premium
filtration, labels and medical packaging products.  Favorable currency  exchange  effects reflected a five
percent strengthening of the Euro relative to the  U.S. dollar  during 2011. Shipment volumes  increased
approximately one percent from the  prior year primarily  due  to  strong growth in transportation filtration,
wall covering, medical packaging products and label shipments.

26

(cid:127) Net sales in our fine paper business increased $1.5 million, or  approximately one percent,  due  to  higher

average net selling prices partially offset by a six percent decrease in shipment volume. Average net price
was more than two percent higher than the  prior year due to  higher average selling  prices and a more
favorable product mix. The lower shipment volume was primarily due to a  general decline  in shipments for
the premium fine paper market and a reduction in lower value  special-make sales in  2011. The general
decline  in shipment volume due to market conditions was  partially offset by increased revenue  from a new
envelope program and strong growth in luxury  packaging and premium label shipments.

Analysis of Operating Income — Years  Ended December 31, 2012, 2011 and 2010

The following table sets forth line items  from  our consolidated statements of  operations as a percentage of net
sales for the periods indicated and is intended to provide a  perspective of trends in our historical results:

Year Ended December 31,

2012

2011

2010

Net sales
Cost of products sold

Gross profit
Selling, general and administrative expenses
SERP settlement charge
Acquisition integration costs
Loss on retirement of bonds
Gain on sale of Ripon Mill
Other (income)  expense — net

Operating income
Interest expense — net

Income from continuing operations before  income  taxes
Provision for income taxes

100.0% 100.0% 100.0%
82.0

80.3

81.8

19.7
9.6
0.4
0.7
0.1
—
0.2

8.7
1.7

7.0
2.1

18.0
9.8
—
—
0.4
—
(0.3)

8.1
2.2

5.9
1.7

18.2
10.5
—
—
—
(0.5)
(0.2)

8.4
3.1

5.3
1.5

Income from continuing operations

4.9% 4.2% 3.8%

27

F
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The following table sets forth our operating  income by segment for the periods indicated:

Operating  income

Technical Products
Fine Paper
Other
Unallocated corporate costs

Consolidated Operating Income as Reported

Adjustments for Unusual Items
Fine Paper adjustments

Acquisition integration costs
Gain on sale of the Ripon Mill

Total

Unallocated corporate costs adjustments

SERP settlement charge
Loss on retirement of bonds

Total

Total adjustments

Year Ended December 31,

2012

2011

2010

$ 37.6
50.0
2.4
(19.6)

$ 33.8
39.7
—
(16.9)

$ 29.2
40.5
—
(14.6)

70.4

56.6

55.1

5.8
—

5.8

3.5
0.6

4.1

9.9

—
—

—

—
2.4

2.4

2.4

—
(3.4)

(3.4)

—
—

—

(3.4)

Consolidated Operating Income as Adjusted

$ 80.3

$ 59.0

$ 51.7

In  accordance with generally accepted  accounting principles in the United States (‘‘GAAP’’), consolidated
operating income includes the pre-tax effects  of unusual  items. We believe that by adjusting reported operating
income to exclude the effects of these  items, the resulting  adjusted  operating income is on a basis that reflects the
results of our ongoing operations. We believe  that providing adjusted operating  results will help investors gain an
additional perspective of underlying business  trends  and  results. Adjusted  operating income is  not  a recognized
term under GAAP and should not be  considered in isolation or as a substitute for operating  income  derived in
accordance with GAAP. Other companies  may use  different  methodologies for  calculating their non-GAAP
financial measures and, accordingly, our non-GAAP  financial measures may not be comparable to their measures.

Commentary:

Year 2012 versus 2011

Change in Operating Income (Loss)  Compared to the Prior  Year

Technical Products
Fine Paper (c)
Other
Unallocated corporate costs (d)

For the Year Ended
December 31,

2012

2011

Total
Change

$ 37.6
50.0
2.4
(19.6)

$ 33.8 $
39.7
—
(16.9)

3.8
10.3
2.4
(2.7)

Volume

$ (0.3)
23.0
2.4
—

Consolidated

$ 70.4

$ 56.6 $ 13.8

$ 25.1

Change  Due To

Net

Material
Price (a) Costs (b) Currency

$ 6.8
2.5
—
—

$ 9.3

$ 0.7
10.0
—
—

$ 10.7

$(1.7)
—
—
—

$(1.7)

Other

$ (1.7)
(25.2)
—
(2.7)

$(29.6)

(a) Includes price changes, net of changes  in product mix.
(b) Includes price changes for raw materials  and energy.
(c) For the year ended December 31, 2012,  results  for the Fine Paper segment include $5.8 million of integration
costs related to the Wausau acquisition and  non-cash  charges for  the  revaluation  of inventory and  profit in
inventory.

(d) For the year ended December 31, 2012 unallocated corporate costs include a $3.5  million  SERP settlement
charge  and $0.6 million of costs related to the early redemption of $68 million of  our Senior  Notes. For the
year ended December 31, 2011 unallocated corporate  costs include  $2.4 million  of  costs related to the early
redemption of $65 million of our Senior Notes.

28

Consolidated operating income of $70.4 million  for  the year ended December 31, 2012  increased $13.8 million
from the prior year. Excluding acquisition related integration  costs of  approximately $5.8  million, a  SERP
settlement charge of $3.5 million and costs of $0.6 million related to the early redemption of Senior Notes in 2012
and costs of $2.4 related to the early  redemption of  Senior Notes in 2011, operating  income  for the  year  ended
December 31, 2012 increased $21.3 million  or  36 percent from the prior year with  gains in both business segments.
The improvement in operating income was primarily  due to incremental volume and manufacturing  efficiencies
related to the brands acquired from Wausau, lower manufacturing input costs in our  fine paper business and
higher  average net prices. These favorable variances were partially offset  by additional costs related  to  the
acquisition of the Wausau brands, including certain  non-recurring  items.

(cid:127) Operating income for our technical  products business increased $3.8 million or  11 percent from the  prior
year. The income improvement resulted from a more  favorable product mix, reflecting growth  in higher
value filtration and wallcovering shipments;  and higher selling  prices for most  products. Operating income
also benefitted from manufacturing cost  efficiencies.

(cid:127) Operating income for our fine paper  business  increased $10.3 million  or 26 percent  from the prior year.
Excluding acquisition related integration  costs of approximately $5.8 million, operating income increased
$16.1 million or 41 percent primarily  due to incremental  volume  related to the brands acquired from
Wausau, lower manufacturing input costs and higher average net selling prices;  partially  offset by SG&A
and other costs, including spending and non-cash charges for the  revaluation  of inventory and  profit in
inventory, related to the purchase of  the Wausau brands.

(cid:127) Other operating income was $2.4 million  and  reflected  the operating  results for the Index, Tag and  Vellum

Bristol brands.

(cid:127) Unallocated corporate costs for the year ended  December 31,  2012 were $19.6 million, or  $2.7 million

unfavorable to the prior year period. Excluding the SERP settlement  charge and costs  related to the early
redemption of Senior Notes in 2012  and  2011, unallocated corporate  costs were  $1.0 million unfavorable to
the prior year due to higher employee  benefit costs.

Year 2011 versus 2010

Change in Operating Income Compared to the  Prior  Year

For the Year
Ended December 31,

Total

2011

2010

Change Volume  (a)

Change Due To

Net
Price  (b)

Material
Costs

Currency

Other  (d)

Technical Products
Fine Paper
Unallocated corporate costs (c)

Consolidated

$ 33.8
39.7
(16.9)

$ 56.6

$ 29.2
40.5
(14.6)

$ 4.6
(0.8)
(2.3)

$ 55.1

$ 1.5

$ 0.6
(2.4)
—

$ (1.8)

$17.4
8.9
—

$26.3

$(16.5)
(5.6)
—

$(22.1)

$ 0.6
—
—

$ 0.6

$ 2.5
(1.7)
(2.3)

$ (1.5)

(a) Includes price changes, net of changes  in product mix.
(b) Includes price changes for raw materials  and energy.
(c) For the year ended December 31, 2011  unallocated  corporate costs include $2.4 million  of costs related to the

early redemption in March 2011 of $65 million of our Senior Notes (the ‘‘Early  Redemption’’).

(d) For the year ended December 31, 2010 results for the  Fine  Paper segment include  a gain of $3.4  million

related to the sale of the Ripon Mill.

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Consolidated operating income of $56.6 million  for  the year ended December 31, 2011  increased $1.5 million from
the prior year. Unallocated corporate costs for the year ended  December 31, 2011 include $2.4 million  of costs
related to the Early Redemption. For  the year  ended December  31, 2010  results for the Fine Paper  segment
include a gain of $3.4 million related to the  sale of the Ripon Mill.  Excluding costs related  to  the Early
Redemption and gains related to the sale  of  the Ripon Mill, consolidated operating income increased $7.3 million
from the prior year due to higher average  net price and the  on-going benefits  of cost control initiatives,  partially
offset by increased manufacturing input costs and lower  fine paper  volume.

(cid:127) Operating income for our technical  products business increased $4.6 million or  16 percent from 2010
primarily due to higher average net selling  prices and  a more favorable product  mix  due  to  growth in
premium filtration, label and heat transfer products, partially offset by  higher manufacturing input  costs for
latex, pulp and energy.

(cid:127) Operating income for our fine paper  business  decreased  $0.8 million  from the prior  year. Excluding the

2010 gain related to the sale of the Ripon Mill, operating  income increased  $2.6 million or seven percent
from the prior year period primarily  due to higher  average net  selling prices, a more favorable product mix
and a more efficient cost structure, partially offset by higher manufacturing  input  costs, principally for
hardwood pulp and cotton, and lower shipment volume.

(cid:127) Unallocated corporate expenses for  the year ended  December 31,  2012 were $2.3 million unfavorable to the
prior year period primarily due to $2.4 million of costs  related to the Early Redemption.  Excluding such
costs, spending in 2011 was essentially  unchanged from  the prior  year.

Additional Statement of Operations Commentary:

(cid:127) SG&A expense of $77.4 million for the  year ended December 31, 2012  was  $9.2 million higher than the

prior year primarily due to higher selling and advertising costs related to  the brands acquired from Wausau.
SG&A expense as a percentage of net sales for  the year  ended December 31, 2012,  was  approximately
9.6 percent and was 0.2 percentage points lower than the prior  year as the increase in net sales in  the
current year more than offset higher  SG&A expenses. SG&A expense  of  $68.2 million for  the year  ended
December 31, 2011 was $1.1 million  lower than the prior  year. For the year ended December 31,  2011
SG&A expense as a percentage of net sales was approximately 9.8 percent and was 0.7  percentage points
lower than the prior year primarily due to cost  control initiatives and  higher sales.

(cid:127) For the years ended December 31, 2012,  2011 and 2010, we incurred $13.5 million, $15.6 million and

$20.5 million of interest expense, respectively. The year-over-year decrease  in interest expense  for each year
was primarily due to lower average debt levels and lower weighted  average interest  rates  due  to  the early
redemption of Senior Notes.

(cid:127) In  general, our effective tax rate differs from  the U.S. statutory tax rate of 35 percent  primarily due to the
benefits of our corporate tax structure and the  proportion of pre-tax income in jurisdictions with marginal
tax rates that differ from the U.S. statutory tax rate. For  the year ended December 31, 2012, we recorded
an income tax provision related to continuing operations of $17.1 million  which resulted  in an effective
income tax rate of approximately 30 percent. For the year  ended  December 31, 2011, we recorded an
income tax provision related to continuing operations of $12.0 million which resulted in an effective income
tax rate of approximately 29 percent. For the year ended  December  31, 2010, we  recorded an income tax
provision  related to continuing operations of $9.8  million  which resulted in an effective income tax rate of
approximately 28 percent. For a reconciliation of effective tax rate to the U.S. federal statutory tax rate, see
Note 5 of Notes to Consolidated Financial Statements,  ‘‘Income Taxes.’’

Our  consolidated  effective  tax  rate  is  expected  to  increase  to  approximately  40  percent  in  2013.  The
increase is primarily due to the U.S. taxation of increased cash  repatriation from  Germany and  the impact
of new German tax legislation which  will eliminate certain previously allowable  interest  expense deductions.

30

Liquidity and Capital Resources

Net cash flow provided by (used in):
Operating activities
Investing activities

Capital expenditures
Purchase of Wausau Brands
Proceeds from asset sales
Other investing activities

Total

Financing  activities
Net increase (decrease) in cash and cash equivalents  (a)

(a) Includes the effect of exchange rate  changes on cash and cash equivalents.

Operating Cash Flow Commentary

Year Ended December 31,

2012

2011

2010

$ 40.1

$ 57.2

$ 54.5

$(25.1) $(23.1) $(17.4)
—
86.7
(2.8)

(14.1)
—
6.9

—
—
(5.8)

$(32.3) $(28.9) $ 66.5

$(13.0) $(63.8) $(78.3)
$ (5.0) $(35.5) $ 42.7

(cid:127) Cash provided by operating activities of  $40.1 million  for  the year ended December 31, 2012  was

$17.1 million lower than cash provided  by operating activities of $57.2 million in the  prior year. The
unfavorable comparison was primarily due to $25.4 million of unusual items in  2012, consisting  of a SERP
payment of $6.9 million, a payment of $6.6 million to acquire Wausau inventory, excess tax  benefits of
$6.1 million related to the vesting or  exercise of stock-based awards  and  acquisition integration costs of
$5.8 million related to the acquisition of the Wausau  brands. Excluding these items, cash  provided by
operating  activities for the year ended  December 31, 2012  was $65.5 million or $7.3 million  higher than the
comparable prior year amount as higher operating income  more than offset increased investments in
working capital. For the year ended December 31, 2012, our investment in  working capital increased
$20.9 million primarily due to higher inventory  related to the  brands acquired from Wausau.

(cid:127) Cash provided by operating activities of  $57.2 million  for  the year ended December 31, 2011  was

$2.7 million greater than cash provided by operating  activities of $54.5  million  in the prior  year primarily
due to higher operating income. For the  year  ended December 31, 2011,  our investment in working capital
increased $7.2 million compared to an  increase of $3.9  million in our investment in working capital in  the
prior  year.  Excluding  working  capital  changes,  cash  provided  by  operations  for  the  year  ended
December 31, 2011 increased $6.0 million from  the prior year.

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Investing Commentary:

(cid:127) For the years ended December 31, 2012  and  2011, cash  used  by investing  activities was $32.3  million and

$28.9 million, respectively. Cash used by investing activities  for the year ended December 31, 2012 includes
a payment of $14.1 million to acquire the  Wausau brands  offset by a $7.0 million  reduction in  restricted
cash used to pay SERP benefits. For the  year ended December 31, 2011, we invested $5.8 million in
marketable securities. As of December 31,  2011, $7.0 million of those  marketable securities  were sold and
held in restricted cash.

(cid:127) Capital expenditures for the year ended December  31, 2012 were  $25.1 million  compared to spending of

$23.1 million in the prior year. In general,  we have aggregate planned capital expenditures of approximately
$25 to $30 million annually. We believe that the level of our capital  spending allows  us  to  maintain  the
efficiency and cost effectiveness of these  assets and invest in expanded capabilities for  our  manufacturing
assets to successfully pursue strategic initiatives and deliver attractive returns.

31

 
(cid:127) For the year ended December 31, 2011,  cash used by investing activities was $28.9 million, compared to

cash provided by investing activities of $66.5 million in the  prior year. Cash provided  by  investing activities
for the year ended December 31, 2010  includes net proceeds  from the sale of the Woodlands and the
Ripon  Mill of $86.7 million.

(cid:127) Capital expenditures for the year ended December  31, 2011 were  $23.1 million  compared to spending of

$17.4 million in the prior year. Capital expenditures for the year ended December 31,  2011 were  primarily
to increase capacity in our German filtration business and for projects to increase the efficiency and cost
effectiveness of our manufacturing assets.

Financing Commentary:

Our liquidity requirements are provided by  cash generated  from  operations  and short and long-term borrowings.

(cid:127) For the years ended December 31, 2012  and  2011, cash  flow  used  by financing  activities was $12.3 million

and $63.8 million, respectively. For the years ended December 31, 2012 and 2011, cash flow  used in
financing activities included $68 million and $65  million, respectively for  the redemption of Senior Notes.

(cid:127) On October 11, 2012, we entered into  the Second Amended and Restated  Credit  Agreement. The Second
Amended and Restated Credit Agreement, among other things:  (i) extends the term of  the prior credit
facility by two years; (ii) increases the revolving credit commitment  from  $95 million to $105 million;
(iii) adds a $30 million deferred draw  Term  Loan commitment, borrowings under which  were used to
redeem a portion of our Senior Notes, (iv) reduces certain interest rates and  fees  payable by the  borrowers
on revolving credit borrowings; (v) removes Neenah Canada as  a  Guarantor  and releases liens  and security
interests previously granted by Neenah Canada; and (vi) makes certain definitional, administrative and
covenant changes. The revolving credit commitment  includes a $10 million sublimit for letters of credit.

The Term Loan was drawn in a single  draw in November 2012,  and is  subject to certain borrowing
conditions. The principal balance of the  Term Loan  is repayable in quarterly  installments  beginning on
March 31, 2013. Both the revolving credit  commitment and the Term Loan mature on  November 30, 2017
(or on August 15, 2014, if by that date the Senior Notes have  not  been redeemed,  repurchased, defeased  or
repaid in full, or extended or refinanced to a date at  least 90 days after  November 30,  2017).

(cid:127) Availability under our revolving credit facility  varies  over time depending  on the value of our inventory,
receivables and various capital assets. As of December 31, 2012, we  had  $55.7 million outstanding under
our  Revolver, outstanding letters of credit and other items of $0.7  million  and $48.6  million  of  available
credit. In addition, we had no amounts outstanding under  the German Lines of Credit and A20.0 million
($26.4 million, based on exchanges rates at December 31, 2012)  of  available  credit.

(cid:127) We have required debt payments through December  31, 2014 of  $99.3 million, including  $90 million to

repay the Senior Notes in November  2014, and for required amortization payments on  the Term Loan and
our  German Loan Agreement of $6.0  million and $3.3 million, respectively. We believe that we will be able
to either refinance or repay the Senior Notes from internally generated cash  flows as they  come  due.

(cid:127) For the year ended December 31, 2012,  cash and cash equivalents  decreased  $5.0 million to $7.8 million at

December 31, 2012 from $12.8 million  at December 31,  2011 and debt  decreased $3.9  million  to
$182.3  million  at  December  31,  2012  from  $186.2  million  at  December  31,  2011.  Net  debt  (total  debt  minus
cash and cash equivalents) increased  by $1.1  million as  higher operating income was more than offset by
increased investments in working capital  and costs  related to the  acquisition  of the Wausau brands.

As of December 31, 2011, we had $7.0  million  of  restricted cash. In January 2012,  the restricted cash was
used to pay postretirement pension benefits.

32

(cid:127) As of December 31, 2012, our cash balance of $7.8 million consists of $1.0 million in  the U.S.  and

$6.8 million held at entities outside of the U.S. As of December 31, 2012 there were  no restrictions
regarding  the repatriation of our non-U.S. cash; however, if we repatriated these cash  balances  to  the U.S.,
we would incur additional income tax  expense.

Third-party transactions

(cid:127) For the year ended December 31, 2012,  we redeemed  $68 million in aggregate principal  amount  of the
Senior Notes. The redemption was financed by a combination of borrowings using our revolving credit
facility and our $30 million Term Loan. In addition, from time to time, we may  be  in the market for the
purpose of repurchasing our Senior Notes. Any  such purchases are not expected  to  have a material effect
on our liquidity.

Transactions with shareholders

(cid:127) For the years ended December 31, 2012  and  2011, we  paid cash  dividends  of  $0.48 per common share or

approximately $7.8 million and $0.44  per  common share  or  approximately  $6.7 million, respectively.

In November 2012, our Board of Directors  approved a  twenty-five percent increase  in the annual dividend
on our common stock to $0.60 per share. The dividend  will  be  paid  in four  equal quarterly installments
beginning in March 2013. As of December  31, 2012, under the most  restrictive terms  of  the indenture for
the Senior Notes, our ability to pay cash dividends on  our common  stock is limited to a  total of $8 million
in a 12-month period. However, we can  pay dividends  in excess of $8 million in a 12-month period by
making restricted payments as defined in  the indenture  for  the  Senior Notes.

(cid:127) In  May 2012, we announced the Stock  Purchase Plan that would allow  for the  purchase  of  up to

$10 million of our outstanding Common Stock through  May 16,  2013. The timing  and amount of  any
purchases will depend on share price, market conditions and  other factors. The Stock Purchase  Plan does
not require the purchase of any specific number of shares and  may  be  suspended or discontinued at  any
time. For the year  ended December  31,  2012, we purchased approximately 158,000 shares of Common
Stock at an aggregate cost of $4.1 million.

For the year ended December 31, 2012,  we acquired approximately 302,000 shares of Common  Stock at a
cost of $7.6 million for shares surrendered by  employees to pay taxes due on vested restricted stock awards.
In addition, we received $5.3 million  in  proceeds from the exercise of employee  stock options.  For the year
ended December 31, 2012, we recognized excess tax  benefits of  $6.1 million  related to the vesting or
exercise of stock-based awards.

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Management believes that our ability to generate cash from operations and our borrowing capacity are adequate
to fund working capital, capital spending and other cash  needs  for the  next 12 months. Our  ability to generate
adequate cash from operations beyond 2013 will  depend  on, among other things, our ability to successfully
implement our business strategies, control  costs in line with market conditions and manage the impact of changes
in input prices and currencies. We can give no  assurance we  will be able to  successfully  implement these items.

Other  Items:

(cid:127) As of December 31, 2012, we had $65.9  million  of  U.S. federal and $76.9  million of  state net operating
losses (‘‘NOLs’’), respectively. If not used, substantially all of the  NOLs will expire  in various amounts
between 2028 and 2030.

(cid:127) In  December 2010, the IRS issued  a Revenue Agent’s Report for the 2007 and  2008 tax  years.  We

submitted a protest to the Appeals Division of the IRS with respect to certain unresolved  issues  which
involve a proposed IRS adjustment with  respect to dual consolidated losses (‘‘DCLs’’) and  the recapture of
net operating losses emanating from  our former Canadian operations. Our protest asserted that the IRS
made several errors in its assessment of the DCL rules  and,  as such, the proposed adjustment was
erroneous. In November 2012, our protest was upheld and the audit  of  the 2007  and 2008  tax years was
finalized with a finding of no additional  taxes due.

33

 
In November 2010, we received a tax  examination report from  the German tax  authorities challenging  the
validity of certain interest expense deductions claimed on  our tax returns  for the  years  2006 and  2007. We
are indemnified by FiberMark, Inc. for  any tax liabilities arising from the operations of Neenah Germany
prior to October 2006. In August 2011,  we received tax assessments totaling A3.7 million from the German
tax authorities and submitted an appeal challenging  these  assessments. We believe that the finding which
invalidates the deductibility of certain interest expense deductions  is improper  and are  vigorously contesting
the finding. As of December 31, 2011, no amounts were reserved  related to these issues. In November 2011
and January 2012, we paid a total of A1.9 million against the August 2011 tax  assessments. We reflected
these payments as assets ($2.5 million in ‘‘Income  taxes receivable’’  on the consolidated balance sheet as of
December 31, 2012) in recognition that such  amounts  would be treated as  prepayments against  any
assessments ultimately owed. During 2012,  we submitted  additional  information to the  German tax
authorities to support the validity of  our interest  expense deductions; however,  as of December 31, 2012,
they had not rendered a decision on  our appeal.

In the fourth quarter of 2012, legislation  was proposed in  the German legislature  that  would eliminate
certain previously  allowable interest expense  deductions on  a prospective  and retroactive  basis. The
legislation was subsequently enacted in the  first  quarter of 2013. We believe  the retroactive application of
the legislation is unconstitutional and  the likelihood of it  being  sustained is  remote.  As of December 31,
2012, we recorded a liability for uncertain income tax  positions based on  an assessment of  the likelihood of
alternative outcomes, including, the possibility of a  potential compromise related to this issue  for the 2006
and 2007 tax years and for subsequent periods through  2012. We believe  it is remote that our liability for
unrecognized tax benefits related to  these matters will  significantly increase within  the next 12  months.
While we believe that retroactive application of  this legislation  is remote, should retroactive application of
the legislation be sustained, the outcome could have a  material  effect on our  results of operations, cash
flows and financial position.

Contractual Obligations

The following table presents the total contractual obligations  for which cash flows are fixed or  determinable as of
December 31, 2012:

(In  millions)

Long-term debt payments
Interest payments on long-term debt (a)
Open purchase orders (b)
Other post-employment benefit obligations (c)
Contributions to pension trusts
Liability for uncertain tax positions
Minimum purchase commitments (d)
Operating leases

2013

2014

2015

2016

9-Jul

$ 4.7
9.4
48.9
3.6
12.8
1.6
7.7
1.4

$ 94.6
8.9
—
3.1
—
—
5.0
1.2

$ 6.2
2.4
—
3.6
—
—
—
0.9

$ 6.1
2.1
—
4.0
—
—
—
0.7

$70.7
1.7
—
4.1
—
—
—
0.2

Beyond
2017

Total

$ — $182.3
24.5
48.9
39.6
12.8
1.6
12.7
4.4

—
—
21.2
—
—
—
—

Total contractual obligations

$90.1

$112.8

$13.1

$12.9

$76.7

$21.2

$326.8

(a) Interest payments on long-term debt  includes interest  on variable rate debt at  December 31, 2012 weighted

average interest rates.

(b) The open purchase orders displayed  in the  table represent amounts we anticipate will become  payable within

the next 12 months for goods and services that  we have negotiated  for delivery.

(c) The above table includes future  payments  that we  will make for postretirement benefits other than pensions.
Those amounts are estimated using actuarial assumptions,  including  expected future service, to project the
future obligations.

(d) The minimum purchase commitments in  2013 and  2014 are primarily  for coal contracts. Although we are

primarily liable for payments on the  above operating leases and minimum purchase commitments, based on
historic operating performance and forecasted future  cash flows,  we believe our exposure to losses, if any,
under these arrangements is not material.

34

Adoption of New Accounting Pronouncements

In  July 2012, the FASB issued Accounting  Standards  Update  No. 2012-02  (‘‘ASU  No. 2012-02’’) which  amends
ASC Topic 350, Intangibles — Goodwill and Other Testing  Goodwill for Impairment (‘‘ASC Topic 350’’). ASU Topic
No. 2012-02 permits an entity first to assess  qualitative factors to determine whether it is more  likely than not that
an indefinite-lived intangible asset is impaired as a basis  for  determining whether it is  necessary  to  perform a
quantitative impairment test. If, after assessing the totality  of  events and circumstances, an  entity  concludes that it
is not more likely than not that the indefinite-lived intangible  asset  is impaired, then the  entity  is not required to
take further action. However, if an entity  concludes otherwise, then it  is required to determine  the fair value of
the indefinite-lived intangible asset and perform  the quantitative impairment  test by comparing the fair value with
the carrying amount, as described in ASC  Topic 350. Under ASU No.  2012-02,  an entity has the  option to bypass
the qualitative assessment for any indefinite-lived intangible asset in  any  period and proceed directly  to  performing
the quantitative impairment test. An  entity may resume performing  the qualitative assessment in any subsequent
period.

ASU No. 2012-02  is effective for annual  and interim impairment  tests performed for fiscal years beginning after
September 15, 2012. Early adoption is  permitted, including for annual and interim impairment  tests performed as
of a date before July 27, 2012, if a public  entity’s financial statements for the  most recent annual  or interim period
have not yet been issued. The Company adopted ASU No. 2012-02 in  its annual financial statements for the year
ending December 31, 2012. The adoption of  ASU  No.  2012-02 did  not affect the Company’s financial position,
results of operations or cash flows.

Critical Accounting Policies and Use of Estimates

The preparation of financial statements  in  conformity with  Generally  Accepted Accounting Principles (‘‘GAAP’’)
in the United States requires estimates and assumptions that affect the  reported amounts and  related disclosures
of assets and liabilities at the date of the  financial statements  and net sales and expenses during the reporting
period. Actual results could differ from these estimates, and changes  in these estimates are recorded  when known.
The critical accounting policies used in the  preparation of the consolidated  financial  statements  are those that are
important both to the presentation of financial  condition  and results  of operations  and require  significant
judgments with regard to estimates used. These  critical  judgments relate to the reported  amounts  of assets and
liabilities, disclosure of contingent assets and  liabilities, and the reported amounts of expenses.

The following summary provides further  information about the critical accounting policies and should be read  in
conjunction with the notes to the Consolidated  Financial Statements. We  believe that the  consistent application of
our  policies provides readers of our financial statements with useful  and  reliable information about  our operating
results and financial condition.

We  have discussed the application of these  critical accounting policies with  our Board of Directors  and Audit
Committee.

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Inventories

We  value U.S. inventories at the lower of  cost,  using  the Last-In,  First-Out (‘‘LIFO’’) method  for financial
reporting purposes, or market. German inventories  are valued at  the lower of cost, using a weighted-average cost
method, or market. The First-In, First-Out value of U.S. inventories valued on the LIFO method  was
$91.8 million and $59.1 million at December 31, 2012  and  2011, respectively and  exceeded  such LIFO value  by
$12.8 million and $13.4 million, respectively.  Cost  includes labor,  materials and  production overhead.

Income Taxes

As of December 31, 2012, we have recorded  aggregate deferred income tax assets of  $62.9 million related to
temporary differences, net operating  losses and credits. We have established a  valuation allowance of $0.4  million
against certain state deferred income tax  assets  in states where we  no longer have operations. As  of December 31,
2011, our aggregate deferred income tax assets  were $64.8  million and  had  a valuation  allowance against such
deferred income tax assets of $1.7 million.  In determining the  need  for a  valuation allowance, we  consider many
factors, including specific taxing jurisdictions,  sources of taxable income, income tax strategies and  forecasted
earnings for the entities in each jurisdiction. A valuation allowance would be recognized if, based on the weight of
available evidence, we conclude that it  is more likely than not that some portion  or all of the deferred income tax
assets will not be realized.

As of December 31, 2012 and 2011, our  liability  for uncertain income taxes positions was $4.8  million  and
$8.4 million, respectively. In evaluating  and estimating tax  positions and  tax  benefits, we consider  many factors
which  may result in periodic adjustments and which may not accurately  anticipate actual outcomes.

35

 
Pension and Other Postretirement Benefits

Pension Plans

Substantially all active employees of  our  U.S. operations participate  in defined benefit pension plans  and/or
defined contribution retirement plans. Neenah  Germany has  defined  benefit plans  designed to provide a monthly
pension benefit upon retirement to substantially all of its employees in Germany. In addition, we maintain a
supplemental retirement contribution  plan  (the  ‘‘SERP’’) which  is a non-qualified  defined  benefit plan.  We
provide benefits under the SERP to the extent  necessary  to fulfill the  intent of our defined benefit retirement
plans without regard to the limitations set by  the IRS  on qualified  defined  benefit plans.

Our funding policy for qualified defined benefit plans is to contribute assets to fully  fund  the accumulated benefit
obligation, as required by the Pension Protection Act of 2006. Subject to regulatory and  tax deductibility limits,
any funding shortfall is to be eliminated over a reasonable  number of  years. Nonqualified plans  providing pension
benefits in excess of limitations imposed  by the taxing authorities  are not funded. There is no legal or
governmental obligation to fund Neenah Germany’s benefit  plans and  as such the  plans are  currently  unfunded.

Consolidated pension expense for defined benefit pension plans was  $11.3 million, $5.4 million and $6.3 million
for the years ended December 31, 2012, 2011 and  2010, respectively. The weighted-average  expected long-term
rate of return on pension fund assets used to calculate pension expense  was  7.25 percent, 7.75  percent and
8.00 percent for the years ended December  31, 2012, 2011  and 2010,  respectively.  The  expected long-term  rate of
return  on pension fund assets held by our pension  trusts was determined  based on  several factors,  including input
from pension investment consultants  and projected long-term returns of broad  equity and  bond indices. We also
considered the plans’ historical 10-year and  15-year compounded  annual  returns.  We anticipate  that,  on average,
actively managed U.S. pension plan assets  will generate annual long-term rates of return of at least 7.00 percent.
Our expected long-term rate of return  on  the assets in the plans is  based on  an asset allocation assumption of
about 40 percent with equity managers,  with expected long-term rates of return of  approximately 8 to10 percent,
and 60 percent with fixed income managers, with an  expected long-term rate of return of  approximately 5 to
7 percent. The actual asset allocation is regularly reviewed and periodically rebalanced to the targeted allocation
when considered appropriate. We evaluate  our investment strategy and long-term rate of return on  pension asset
assumptions at least annually.

Pension expense  is estimated based on the  fair value of assets  rather than a market-related value that averages
gains and losses over a period of years.  Investment gains or losses  represent the  difference between the expected
return  calculated using the fair value  of the  assets and the actual  return based on the fair  value of  assets. The
variance  between the actual and the  expected gains and losses on pension assets  is recognized in pension expense
more rapidly than it would be if a market-related value for plan  assets was used. As of December 31, 2012, our
pension plans had cumulative unrecognized investment losses  and other  actuarial losses  of approximately
$81.2 million. These unrecognized net losses  may  increase our future pension  expense if not offset  by  (i) actual
investment returns that exceed the assumed investment returns,  (ii) other factors, including  reduced  pension
liabilities arising from higher discount rates  used to calculate our pension obligations or  (iii) other actuarial gains,
including whether such accumulated actuarial losses at each measurement  date exceed the ‘‘corridor’’ determined
under ASC Topic 715.

The discount (or settlement) rate that is utilized for  determining the present value of future  pension obligations in
the U.S.  is generally based on the yield for  a  theoretical basket  of AA-rated corporate  bonds currently available  in
the market place, whose duration matches  the  timing of expected pension benefit  payments. The  discount (or
settlement) rate that is utilized for determining the present value of future pension obligations in  Germany is
generally based on the IBOXX index of AA-rated corporate bonds adjusted to match the  timing of expected
pension benefit payments. The weighted average discount  rate  utilized  to  determine the present value of future
pension obligations at December 31,  2012 and 2011 was 4.19  percent and  5.14 percent, respectively.

Our consolidated pension expense in 2013 is  based on the expected  weighted-average long-term  rate of  return on
assets and the weighted-average discount rate described above  and  various other assumptions. Pension expense
beyond 2013 will depend on future investment  performance, our contributions to the pension trusts, changes  in
discount rates and various other factors  related to the covered  employees in  the plans.

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The fair value of the assets in our defined  benefit  plans  at December 31,  2012  of approximately  $239 million
increased approximately $28 million  from the  fair value  of  about  $211 million  at December 31, 2011,  as
investment gains and employer contributions exceeded benefit  payments. At December 31, 2012, the projected
benefit obligations of our defined benefit plans exceeded the  fair value of plan assets by approximately $86 million
which  was approximately $9 million larger than the $77 million  deficit at December 31, 2011.  The  accumulated
benefit obligation exceeded the fair value  of plan  assets by  approximately  $72.6 million and  $63.4 million at
December 31, 2012 and 2011, respectively. Contributions to pension trusts for  the year ended December 31, 2012
were $15.3 million compared with $12.9  million for the year ended December 31, 2011. In  addition,  we made
direct benefit payments for unfunded  qualified and supplemental retirement benefits of  approximately $8.9 million
and $2.1 million for the years ended December 31, 2012 and  2011, respectively.
Other Postretirement Benefit Plans

We  maintain postretirement health care  and  life insurance benefit  plans for active employees and former
employees of our Canadian pulp operations. The plans  are generally noncontributory for employees  who were
eligible to retire on or before December  31, 1992  and contributory  for most employees who became  eligible to
retire  on or after January 1, 1993. We do  not  provide a  subsidized postretirement  health  care or  life insurance
benefit to most employees hired after 2003.  Our  postretirement health care and life insurance  benefit plans are
unfunded.
For the years ended December 31, 2012,  2011 and 2010, consolidated postretirement  health  care and life
insurance plan benefit expense was $4.9 million, $4.7  million and $4.3 million, respectively. The weighted-average
discount (or settlement) rate used to  calculate postretirement health care and life insurance  plan benefit expense
was 5.03 percent, 5.70 percent and 5.92  percent for the  years  ended December  31, 2012, 2011  and 2010,
respectively. The discount (or settlement)  rate that is  utilized for  determining  the present value  of future
postretirement health care and life insurance plan  benefit obligations in  the U.S.  is generally based on the  yield
for a theoretical basket of AA-rated  corporate  bonds currently available  in the  market place, whose duration
matches the timing of expected postretirement health care and life insurance benefit payments.  The  discount (or
settlement) rate that is utilized for determining the present value of future postretirement health care  and life
insurance obligations for our foreign benefit  plans is generally based on  an index of  AA-rated corporate  bonds
adjusted to match the timing of expected benefit  payments.

Our consolidated postretirement health  care and  life insurance  plan benefit  expense in  2013 is  based on  the
weighted-average discount rate described  above and  various other assumptions. Postretirement health care and life
insurance plan benefit expense beyond  2013 will depend on  future health  care cost trends, changes  in discount
rates and various other factors related  to  the  covered employees in the plans.
Our obligations for postretirement health care and life insurance plan  benefits are measured annually as of
December 31. The weighted average discount rate  utilized to determine the  present  value of future postretirement
health care and life insurance obligations  at  December 31,  2012 and 2011 was 4.12 percent  and 5.03  percent,
respectively. The assumed inflationary health  care cost trend rates used to determine obligations at December 31,
2012 and costs for the year ended December  31, 2013 were 7.6 percent gradually decreasing to an ultimate  rate of
4.5 percent in 2027. The assumed inflationary health care cost trend rates used to determine obligations at
December 31, 2011 and costs for the year  ended December 31, 2012  were 7.9  percent gradually decreasing to an
ultimate rate of 4.5 percent in 2027.  At  December 31, 2012, the projected benefit obligations  for our
postretirement health care and life insurance plans was approximately $47 million and  was $4 million larger than
the projected benefit obligation at December 31, 2011  primarily  due to actuarial losses related to the  reduction in
the weighted-average discount (or settlement) rate used to calculate postretirement health care and  life insurance
plan  benefit.

Impairment of Long-Lived Assets

Property, Plant and Equipment
Property, plant and equipment are tested  for impairment  in accordance with  ASC  Topic 360, Property, Plant, and
Equipment (‘‘ASC Topic 360’’), whenever events or changes in circumstances indicate  that  the carrying amounts of
such long-lived assets may not be recoverable  from future net pre-tax cash flows. Impairment  testing requires
significant management judgment including estimating  the future  success of product lines,  future sales volumes,
growth rates for selling prices and costs, alternative  uses for the assets  and  estimated  proceeds from  disposal of
the assets. Impairment testing is conducted at the lowest level where  cash  flows  can be measured and  are
independent of cash flows of other assets.  An  asset impairment would be indicated if the sum  of the expected
future net pre-tax cash flows from the use  of the asset  (undiscounted and without interest  charges) is  less  than the
carrying  amount  of the asset. An impairment loss would be measured  based on  the difference between the fair
value of the asset and its carrying amount. We determine fair  value based on an expected present value  technique
using multiple cash flow scenarios that  reflect  a range of  possible outcomes  and a  risk free rate  of  interest are
used to estimate fair value.

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The estimates and assumptions used in the  impairment analysis  are consistent  with the business plans and
estimates we use to manage our business  operations.  The  use of different assumptions would  increase or decrease
the estimated fair value of the asset and would increase  or decrease the  impairment charge.  Actual outcomes may
differ  from the estimates.

Goodwill and Other Intangible Assets  with  Indefinite Lives

Goodwill arising from a business combination is recorded as the excess of purchase price and related  costs over
the fair value of identifiable assets acquired and liabilities assumed  in accordance with ASC Topic  805, Business
Combinations (‘‘ASC Topic 805’’). All of our goodwill was acquired  in  conjunction with the acquisition of Neenah
Germany in October 2006.

Under ASC Topic 350, Intangibles — Goodwill and Other (‘‘ASC Topic 350’’), goodwill is subject  to  impairment
testing at least annually. ASC Topic 350 provides an entity with  the option  to  first  assess qualitative factors  to
determine whether the existence of events  or circumstances leads to a determination that it is  more likely  than not
that the fair value of a reporting unit  is  less than  its  carrying amount. If, after assessing the totality of events or
circumstances, an entity determines it  is  not  more likely  than not that  the  fair value of a reporting unit is less than
its  carrying amount, then performing the  two-step  impairment  test  is unnecessary. If the two-step impairment test
is necessary, a fair-value-based test is applied at the reporting unit  level,  which is generally  one  level below the
operating segment level. The test compares  the fair value of an entity’s  reporting units to the  carrying value of
those reporting units. This test requires  various  judgments and estimates.  The  Company estimates the fair  value of
the reporting unit  using a market approach  in combination with a discounted  operating cash flow  approach.
Impairment of goodwill is measured as the  excess of the  carrying amount of goodwill over the  fair values of
recognized and unrecognized assets and  liabilities of the reporting  unit. An  adjustment  to  goodwill  will be
recorded  for any goodwill that is determined  to be impaired. The Company  tests goodwill for impairment at least
annually on November 30 in conjunction with preparation  of its  annual  business plan, or more frequently if events
or circumstances indicate it might be  impaired.

At November 30, 2012, the Company’s assessment of qualitative  facts  and circumstances  indicated no impairment
of goodwill. The  qualitative factors that  we  considered included, but were not limited to, changes  in the
macroeconomic conditions; changes in industry and market conditions such as an  increase in the  competitive
environment; changes in manufacturing  input costs — particularly  to  the extent these cannot  be  recovered through
higher  prices; changes in our market  capitalization and changes in financial performance  including earnings and
cash flows.

Certain trade names are estimated to have  indefinite useful lives and as such are not amortized. Intangible assets
with indefinite lives are annually reviewed  for impairment in  accordance with ASC Topic 350.

Our annual test of goodwill for impairment  at  November 30,  2012, 2011 and 2010  indicated that the carrying
amount  of  goodwill  assigned  to  Neenah  Germany  was  considered  recoverable.  At  November  30,  2010,  the
significant assumptions used in developing  the discounted operating cash  flow approach  were revenue growth rates
and pricing, costs for manufacturing inputs,  levels of  capital investment and estimated cost  of  capital for high,
medium and low growth environments.

Other Intangible Assets with Finite Lives

Acquired intangible assets with finite  useful lives are  amortized on a straight-line basis  over their respective
estimated useful lives to their estimated  residual values, and  reviewed for impairment in  accordance with ASC
Topic 360. Intangible assets consist primarily  of customer relationships, trade  names and  acquired  intellectual
property. Such intangible assets are amortized using the  straight-line  method over estimated  useful lives of
between 10 and 15 years.

Our annual test of other intangible assets for  impairment at November 30,  2012, 2011 and 2010 indicated that the
carrying  amount  of such assets was recoverable.

Stock-Based Compensation

We  account for stock-based compensation in  accordance with  the fair  value recognition provisions  of ASC Topic
718, Compensation — Stock Compensation (‘‘ASC Topic 718’’). The amount of stock-based compensation cost
recognized is based on the fair value of grants that are ultimately  expected to vest and is recognized pro-rata over
the requisite service period for the entire award.

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Item 7A. Quantitative and Qualitative  Disclosures About Market Risk
As a multinational enterprise, we are exposed  to  risks such as changes in commodity  prices, foreign currency
exchange rates, interest rates and environmental regulation. A variety  of  practices are employed to manage these
risks, including operating and financing activities  and, where deemed appropriate, the  use of derivative
instruments. Derivative instruments are used only for risk management purposes and  not  for speculation or
trading.
Presented below is a description of our  most  significant risks.

Foreign Currency Risk
Our reported operating results are affected by  changes in  the exchange  rates  of the local  currencies of our
non-U.S.  operations relative to the U.S. dollar.  For  the year ended December 31, 2012, a hypothetical 10 percent
increase in the exchange rates of the  U.S  dollar relative to the local currencies of our non-U.S. operations would
have decreased our income before income  taxes by approximately  $2.1 million. We do not hedge our exposure to
exchange risk on reported operating results.
The translation of the balance sheets  of our non-U.S. operations  from their local  currencies into U.S.  dollars is
also sensitive to changes in the exchange  rate of the U.S. dollar. Consequently,  we performed a sensitivity test to
determine if changes in the exchange  rate would  have a significant effect on the translation of the balance sheets
of our non-U.S. operations into U.S.  dollars.  These translation gains or losses are recorded as unrealized
translation adjustments (‘‘UTA’’, a component of accumulated other comprehensive income) within  stockholders’
equity. The hypothetical change in UTA is  calculated by multiplying the  net assets of our non-U.S. operations by a
10 percent change in the exchange rate of their local currencies versus  the U.S. dollar. As of December 31, 2012,
the net assets of our non-U.S. operations  exceeded their net  liabilities  by  approximately $194 million.  As of
December 31, 2012, a 10 percent decrease in the exchange rate of the U.S. dollar against the local currencies of
our  non-U.S. operations would have  decreased our  stockholders’ equity by approximately $19 million.

Commodity Risk
Pulp
We  purchase the wood pulp used to produce  our products  on the open market, and,  as a result, the price and
other terms of those purchases are subject  to  change based  on  factors such  as worldwide supply  and demand and
government regulation. We do not have significant influence over the  price paid for our wood pulp purchases.
Therefore, an increase in wood pulp prices  could occur at the same  time that prices  for our products are
decreasing and have an adverse effect  on our results of operations, financial  position and cash flows.
Based on 2012 pulp purchases, a 10 percent  increase in  the average market price  for pulp (approximately $80 per
ton)  would have increased our annual  costs  for pulp purchases  by approximately  $14 million.

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Other Manufacturing Inputs
We  purchase a substantial portion of  the other manufacturing inputs necessary to produce our  products on the
open market, and, as a result, the price and other terms of those purchases are  subject to change based  on factors
such as worldwide supply and demand  and  government regulation. We do not have  significant influence over our
costs for such manufacturing inputs. Therefore,  an increase in other manufacturing inputs could occur  at the same
time that prices for our products are decreasing and have an adverse effect  on our results of operations, financial
position and cash flows.
Our technical products business acquires certain of its specialized  pulp requirements from two global suppliers  and
certain critical specialty latex grades from four suppliers. In general, these  supply arrangements  are not covered by
formal  contracts, but represent multi-year  business relationships  that have historically been sufficient to meet our
needs. We expect these relationships  to  continue  to  operate in a satisfactory manner in the future. In the event of
an interruption of production at any one  supplier, we  believe that each of  these suppliers  individually would be
able to satisfy our short-term requirements  for specialized pulp or  specialty latex. In the event of  a long-term
disruption in our supply of specialized pulp  or specialty latex,  we believe  we would  be  able to substitute other pulp
grades or other latex grades that would  allow us to meet required  product performance characteristics and incur
only a limited disruption in our production.  As a result, we do  not  believe that the substitution  of such alternative
pulp or latex grades would have a material  effect on our operations.
Cotton  fiber  represents  less  than  five  percent  of  the  total  fiber  requirements  of  our  fine  paper  business.  Our  fine
paper business acquires a substantial majority of the cotton fiber  used  in the production of certain branded bond
paper products pursuant to annual agreements with two North American  producers. The balance of our cotton
fiber requirements are acquired through  ‘‘spot  market’’  purchases from a  variety of other producers. We  believe
that a partial or total disruption in the  production of cotton fibers at our  two primary suppliers would increase our
reliance on ‘‘spot market’’ purchases with  a  likely  corresponding increase  in  cost. Since we  have the ability to
source cotton fiber on the ‘‘spot market’’ if faced  with a supply disruption, we  would not expect  cotton  fiber
supply issues to have a material effect  on our  operations.

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We  generate substantially all of the electrical  energy used by our  Munising mill  and approximately 40  percent and
20 percent of the electrical energy at our  Appleton and Bruckm¨uhl mills, respectively. Availability of  energy is not
expected to be a problem in the foreseeable future, but the purchase price of such energy can  and likely will
fluctuate significantly based on fluctuations  in demand and other  factors. There is no assurance that that we will
be able to obtain electricity or natural gas purchases on  favorable  terms in the future.

Except for certain specialty latex grades and  specialty softwood pulp used by our  technical products business and
cotton  fiber used by our fine paper business,  we are  not aware of any significant  concentration of business
transacted with a particular supplier.

Interest Rate Risk

We  are exposed to interest rate risk on  our  variable  rate bank debt. At  December  31, 2012, we had $85.7 million
of variable rate borrowings outstanding. A 100 basis  point increase in interest rates would increase  our annual
interest expense on outstanding variable  rate borrowings by approximately $0.9  million.

Environmental Regulation/Climate Change  Legislation

Our manufacturing operations are subject  to  extensive regulation  primarily  by  U.S., German and other
international authorities. We have made  significant  capital expenditures to  comply with  environmental laws, rules
and regulations. Due to changes in environmental laws and regulations,  including  potential future legislation  to
limit GHG emissions, the application  of such regulations and changes in  environmental control technology, we are
not able to predict with certainty the  amount  of future capital spending to be incurred for environmental
purposes. Taking these uncertainties into  account, we  have planned capital expenditures for  environmental projects
during the period 2013 through 2015 of approximately $1 million to $2  million annually.

We  believe these risks can be managed  and  will not have  a  material effect on our business or our consolidated
financial position, results of operations  or  cash flows.

Item 8. Financial Statements and Supplementary Data

The information required in Item 8 is  contained in and incorporated herein by reference  from pages F-1 through
F-53 of this Annual Report on Form 10-K.

Item 9. Changes in and Disagreements with Accountants  on Accounting  and Financial Disclosure

None.

Item 9A. Controls and Procedures

Conclusion Regarding the Effectiveness of Disclosure Controls and Procedures

The Company’s management, with the  participation of its Chief  Executive Officer and Chief Financial Officer, has
evaluated the effectiveness of the Company’s disclosure controls and procedures (as such term is  defined  in
Rules 13a-15(e) and 15d-15(e) under the  Securities Exchange Act of 1934, as amended (the Exchange Act)) as of
the end of the period covered by this  report. Based  on such  evaluation, the Company’s Chief Executive Officer
and Chief Financial Officer have concluded  that,  as of the  end  of such  period, the Company’s disclosure controls
and procedures are effective in recording, processing,  summarizing and reporting, on  a timely basis,  information
required to be disclosed by the Company  in the reports  that it  files or submits under the Exchange Act  and are
effective in ensuring that information  required to be disclosed by the Company  in the reports  that  it files or
submits under the Exchange Act is accumulated and communicated to the Company’s  management, including the
Company’s Chief Executive Officer and Chief Financial Officer, as appropriate  to  allow  timely  decisions regarding
required disclosure.

40

Management’s Annual Report on Internal  Control  Over  Financial Reporting

The Company’s management is responsible  for establishing and maintaining effective  internal control over
financial reporting as defined in Rules  13a-15(f) or  15a-15(f)  under the Securities Exchange  Act of 1934.  The
Company’s internal control over financial reporting is designed to provide reasonable assurance  to  the Company’s
management and board of directors regarding the  preparation and fair  presentation of published financial
statements.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or detect
misstatements. Therefore, even those  systems  determined  to be effective can  provide only reasonable assurance
with respect to financial statement preparation and presentation.

Management assessed the effectiveness  of  the Company’s internal control over financial reporting as  of
December 31, 2012. The scope of management’s assessment  of  the effectiveness of internal control over  financial
reporting includes all of the Company’s  businesses. In  making this  assessment, management used the criteria set
forth by  the Committee of Sponsoring Organizations of the  Treadway Commission  (COSO) in  Internal  Control —
Integrated Framework. Based upon its assessment, management  believes that as  of  December 31, 2012, the
Company’s internal controls over financial  reporting were effective.

The effectiveness of internal control over financial  reporting as of  December 31,  2012, has been audited by
Deloitte & Touche LLP, the independent  registered public accounting firm who also audited  the Company’s
consolidated financial statements. Deloitte  & Touche’s  attestation report on the Company’s internal  control over
financial reporting is included herein.  See  ‘‘Item 15  — Exhibits and  Financial Statement Schedules.’’

Neenah Paper, Inc
March 7, 2013

Changes in Internal Control Over Financial Reporting

There has been no significant change  in the  Company’s  internal control over financial reporting during the three
months ended December 31, 2012 that  has  materially affected, or is  reasonably  likely to materially  affect, the
Company’s internal control over financial reporting.

Item 9B. Other Information

None.

Item 10. Directors and Executive Officers  of the Registrant

PART III

The information required to be set forth  herein, except for  the information included under Executive Officers of
the Company, relating to nominees for  director of Neenah  and compliance with  Section 16(a) of  the Securities
Exchange Act of 1934 is set forth under  the captions  ‘‘Election  of Directors,’’ ‘‘Meetings and Committees of the
Board of Directors,’’ ‘‘Corporate Governance’’ and ‘‘Section 16(a) Beneficial Ownership Reporting  Compliance,’’
respectively, in the Proxy Statement for  the Annual Meeting of Stockholders  to  be  held on  May 30,  2013. Such
information is incorporated herein by reference. The definitive Proxy Statement will be filed with the  Securities
and Exchange Commission no later than  120 days after December 31, 2012.

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Executive Officers of the Company

Set forth below is information concerning  our  executive officers.

Name

John P. O’Donnell
Steven S. Heinrichs
Bonnie  C. Lind
James R. Piedmonte
Julie A. Schertell
Armin S. Schwinn

Position

President  and Chief Executive  Officer
Senior Vice President, General Counsel and Secretary
Senior  Vice President,  Chief Financial Officer and Treasurer
Senior Vice  President —  Operations
Senior Vice  President —  President, Fine Paper
Senior Vice  President —  Managing Director of  Neenah Germany

John P. O’Donnell, born in 1960, is our President and Chief Executive  Officer and has been in that role since May
2011. Prior to becoming President and Chief Executive Office, Mr. O’Donnell served as  our  Senior Vice  President,
Chief Operating Officer since June 2010.  In  November 2007, Mr. O’Donnell joined the  Company as  President,
Fine Paper. Mr. O’Donnell was employed  by Georgia-Pacific Corporation from  1985 until 2007  and held
increasingly senior roles in the Consumer Products division. Mr. O’Donnell  served as President of the North
America Retail Business from 2004 through  2007, and as President of the North  American Commercial Tissue
business from 2002 through 2004.

Steven S. Heinrichs, born in 1968, is our Senior Vice President,  General  Counsel  and Secretary and has  been in
that role since June 2004 when he joined  Kimberly-Clark as  Chief Counsel, Pulp and Paper and General  Counsel
for Neenah Paper, Inc. Prior to his employment  with Kimberly-Clark, Mr. Heinrichs  served  as Associate General
Counsel and Assistant Secretary for Mariner Health Care, Inc., a  nursing home and  long-term acute care hospital
company. Before joining Mariner Health Care in 2003,  Mr. Heinrichs served as  Associate General  Counsel and
Assistant Secretary for American Commercial Lines LLC, a leading inland barge and shipbuilding company  from
1998 through 2003. Mr. Heinrichs engaged in the  private practice of  law  with Skadden, Arps, Slate, Meagher and
Flom LLP and Shuttleworth, Smith, McNabb and  Williams  PLLC  from  1994 through 1998.  Mr.  Heinrichs received
his MBA from the Kellogg School of  Management at Northwestern  University  in 2008.

Bonnie C. Lind, born in 1958, is our Senior Vice President, Chief Financial Officer  and Treasurer and  has been in
that role since June 2004. Ms. Lind was  an employee of Kimberly-Clark from 1982 until 2004, holding a variety of
increasingly senior financial and operations positions.  From 1999  until June  2004, Ms.  Lind served as the Assistant
Treasurer of Kimberly-Clark and was responsible  for managing Kimberly-Clark’s global treasury operations. Prior
to that, she was Director of Kimfibers  with  overall responsibility for the  sourcing and  distribution of pulp to
Kimberly-Clark’s global operations.

James R. Piedmonte, born in 1956, is our Senior Vice President  —  Operations and has been in that role since June
2004. Mr. Piedmonte had been employed  by  Kimberly-Clark from 1978 until  2004, and held increasingly senior
positions within Kimberly-Clark’s operations function.  Mr. Piedmonte  was responsible for  Kimberly-Clark’s  pulp
mill and forestry operations in Pictou,  Nova  Scotia, from  2001 until 2004.  Previously  he was  the Director of
Operations for the fine paper business operations, as well as mill manager  at the Whiting, Wisconsin mill.

Julie A. Schertell, born in 1969, is a Senior Vice President of the  Company and President, Fine Paper, and has
been in that role since January 2011. Ms. Schertell joined the  Company in  2008 and  served as Vice  President of
Sales and Marketing for the Fine Paper  division through December 2010. Ms. Schertell was employed by Georgia-
Pacific Corporation in the Consumer Products Retail division,  where she served  as Vice  President of Sales  Strategy
from 2007-2008, and as Vice President of Customer Solutions from 2003 through  2007.

Armin S. Schwinn, born in 1959, is our Senior Vice President — Managing Director of  Neenah Germany and has
been in that role since April 2010. Mr.  Schwinn  had been Vice President, Finance of Neenah Germany since our
acquisition of FiberMark Germany in October  2006. Mr. Schwinn joined FiberMark  Germany in 1995 and  held
increasingly senior positions within FiberMark Germany’s financial,  purchasing and  administrative functions. Prior
to this, Mr. Schwinn served in various  leadership positions in other German manufacturing and  service  companies.

There are no family relationships among our  directors or executive officers.

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Code of Ethics

The Neenah Paper, Inc. Code of Business Conduct and Ethics, applies  to all directors,  officers and  employees of
Neenah. The Code of Business Conduct  and  Ethics meets the requirements  of  a ‘‘code of ethics’’ as defined by
Item 406 of Regulation S-K, and applies to our  Chief  Executive Officer,  Chief Financial  Officer  (our principal
financial officer) and Vice President — Controller (our principal  accounting officer),  as well as all other
employees, as indicated above. The Code of  Business  Conduct and  Ethics  also meets  the requirements  of a code
of conduct under New York Stock Exchange listing standards.  The  Code of Business  Conduct  and Ethics is posted
on our web site at www.neenah.com under  the links ‘‘Investor Relations — Corporate Governance — Code of
Ethics’’ and print copies are available upon request without  charge.  You can request print copies by contacting our
General Counsel in writing at Neenah Paper, Inc., 3460 Preston Ridge Road, Suite 600,  Alpharetta, Georgia 30005
or by telephone at 678-566-6500. The Company  intends  to  disclose any amendments  to  the Code of Business
Conduct and Ethics, as well as any waivers  for executive officers  or directors, on our web site at www.neenah.com.

Item 11. Executive Compensation

Information relating to executive compensation and other matters is set  forth  under the captions ‘‘Compensation,
Discussion and Analysis,’’ ‘‘Additional  Executive  Compensation,’’ ‘‘Director Compensation,’’  and ‘‘Compensation
Committee Report’’ in the Proxy Statement  referred to in  Item 10 above. Such  information is incorporated herein
by reference.

Item 12. Security Ownership of Certain Beneficial Owners  and  Management

Information relating to ownership of  common stock  of  Neenah by certain  persons is  set forth under  the caption
‘‘Security Ownership of Certain Beneficial Owners and Management’’ in the Proxy Statement referred to in
Item 10 above. Such information is incorporated herein by reference. Information regarding securities authorized
for issuance under equity compensation  plans  of Neenah is  set  forth under the  caption ‘‘Equity Compensation
Plan Information’’ in the Proxy Statement referred to in  Item  10 above. Such information  is incorporated herein
by reference.

Item 13. Certain Relationships and Related Transactions and Director  Independence

Information relating to existing or proposed relationships or transactions  between  Neenah and any  affiliate of
Neenah is set forth under the caption ‘‘Certain Relationships and Related Transactions’’  in the Proxy Statement
referred to in Item 10 above. Such information is  incorporated  herein by reference.

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Item 14. Principal Accountant Fees  and  Services

Information relating to Neenah’s principal accounting fees and services is set  forth  under the  caption
‘‘Independent Registered Public Accounting Firm Fees and Services’’ in the Proxy Statement referred  to  in
Item 10 above. Such information is incorporated herein by reference.

43

 
Item 15. Exhibits and Financial Statement Schedule

(a) Documents filed as part of this report:

1. Consolidated Financial Statements

PART IV

The following reports and financial statements are filed herewith  on the  pages indicated:

Report of Independent Registered Public Accounting  Firm on Internal Control over  Financial

Reporting

Report of Independent Registered Public Accounting  Firm
Consolidated Statements of Operations
Consolidated Statements of Comprehensive Income
Consolidated Balance Sheets
Consolidated Statements of Changes  in Stockholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

2.

Financial Statement schedule

The following schedule is filed herewith:

Schedule II — Valuation and Qualifying  Accounts

Page

F-2
F-3
F-4
F-5
F-6
F-7
F-8
F-9

F-53

All other schedules for which provision  is made in  the applicable accounting regulations of the Securities and
Exchange Commission are not required under the  related  instructions or are inapplicable and, therefore, have
been omitted.

3. Exhibits

See (b) below

(b) Exhibits

The following exhibits are filed with  or  incorporated by reference  in this report. Where such filing  is made by
incorporation by reference to a previously filed registration statement or report, such registration statement or
report is identified in parentheses. We will furnish any exhibit at  no  cost upon written request to us at: Investor
Relations, Neenah Paper, Inc., 3460 Preston Ridge Road, Suite 600, Alpharetta, Georgia  30005.

Exhibit
Number

Exhibit

2 Distribution Agreement dated as of November 20,  2004 between  Kimberly-Clark  Corporation and

Neenah Paper, Inc. (filed as Exhibit  2.1 to the Neenah Paper, Inc. Current  Report on Form  8-K filed
November 30, 2004 and incorporated herein by reference).

2.1

Sale and Purchase Agreement dated as of August 9, 2006  by and between  FiberMark,  Inc., FiberMark
International Holdings LLC, and Neenah Paper, Inc. (filed  as Exhibit 2.1 to the Neenah Paper,  Inc.
Current Report on Form 8-K filed October 11, 2006 and incorporated  herein by reference).

2.2 Assignment of Sale and Purchase  Agreement Rights  dated October 11, 2006 by and  between Neenah
Paper, Inc. and Neenah Paper International, LLC (filed  as Exhibit 2.2 to the  Neenah Paper, Inc.
Current Report on Form 8-K filed October 11, 2006 and incorporated  herein by reference).

44

Exhibit
Number

Exhibit

2.5 Agreement and Plan of Merger,  among  Neenah  Paper, Inc., Fox Valley Corporation, Fox River Paper

Company, LLC and AF/CPS Holding  Corporation,  dated as of February 5, 2007 (filed as Exhibit 2.1 to
the Neenah Paper, Inc. Current Report on  Form 8-K filed March  1, 2007 and incorporated herein by
reference).

2.6 Amended and Restated Share Purchase Agreement dated as of June  24, 2008, by and among Neenah
Paper Company of Canada, NPCC Holding Company, LLC, Neenah  Paper, Inc., Azure Mountain
Capital Holdings LP, Northern Pulp NS LP, and  Azure Mountain Capital  Financial LP (filed as
Exhibit 10.2 to the Neenah Paper, Inc. Quarterly Report  on Form 10-Q for  the three months ended
June 30, 2008, filed August 11, 2008  and incorporated herein  by reference).

2.7 Asset Purchase Agreement dated as  of  June 24,  2008, by  and between Neenah Paper  Company of

Canada and Azure Mountain Financial Corporation (filed  as Exhibit 10.3  to  the Neenah Paper, Inc.
Quarterly Report on Form 10-Q for the three  months  ended June 30, 2008,  filed August  11, 2008 and
incorporated herein by reference).

2.8 Asset Purchase Agreement dated as  of  June 24,  2008, by  and between Neenah Paper  Company of

Canada and Northern Pulp Nova Scotia Corporation (filed as Exhibit 10.4  to  the Neenah Paper, Inc.
Quarterly Report on Form 10-Q for the three  months  ended June 30, 2008,  filed August  11, 2008 and
incorporated herein by reference).

2.9 Timberland Purchase and Sale Agreement dated as of  February  26, 2010  by  and between  Neenah

Paper Company of Canada and Northern Timber Nova Scotia  Corporation (filed as Exhibit 10.1 to the
Neenah Paper, Inc. Quarterly Report on Form 10-Q for  the three months ended March 31, 2010, filed
May 10, 2010 and  incorporated herein by  reference).

2.10 Asset Purchase Agreement, by and among  Neenah  Paper,  Inc., Wausau Paper Corp.  and Wausau Paper
Mills, LLC, dated as of December 7, 2011 (filed as Exhibit  2.1 to the Neenah  Paper, Inc. Current
Report on Form 8-K filed January 31, 2012 and incorporated herein  by reference).

3.1 Amended and Restated Certificate of Incorporation of Neenah  Paper, Inc. (filed as Exhibit 3.1 to the
Neenah Paper, Inc. Current Report on Form 8-K filed November 30,  2004 and  incorporated herein by
reference).

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3.2 Amended and Restated Bylaws of Neenah  Paper,  Inc.  (filed as  Exhibit 3.2 to the Neenah Paper, Inc.
Current Report on Form 8-K filed November  30, 2004 and incorporated herein  by  reference).

4.1

Indenture dated as of November 30, 2004 between  Neenah Paper, Inc., the  Subsidiary Guarantors
named therein and The Bank of New York  Trust  Company, N.A., as Trustee, including Form of 73⁄8
Senior Note due 2014 (filed as Exhibit  10.8 to the Neenah Paper, Inc. Current Report on  Form 8-K
filed  November 30, 2004 and incorporated  herein by reference).

4.2 Rights Agreement between Neenah Paper, Inc.  and EquiServe  Trust Company, N.A.,  as Rights Agent,
dated as of November 30, 2004 (filed as Exhibit 4.1 to the  Neenah  Paper, Inc. Current Report  on
Form 8-K filed November 30, 2004 and incorporated herein  by reference).

4.3 Form of Subsidiary Guarantee (included as Exhibit E  to  Exhibit 4.1).

4.4 Form of 73⁄8% Exchange Senior Notes (filed as Exhibit  4.5  to  the Neenah Paper, Inc. Registration

Statement on Form S-4 filed May 23, 2005 and incorporated  herein by reference).

10.2 Tax Sharing Agreement dated as of  November 30, 2004  by and between Kimberly-Clark  Corporation

and  Neenah Paper, Inc. (filed as Exhibit 10.2 to the Neenah Paper, Inc.  Current Report on  Form 8-K
filed  November 30, 2004 and incorporated  herein by reference).

45

 
Exhibit
Number

Exhibit

10.3 Lease Agreement dated June 29, 2004  between Neenah Paper,  Inc.  and Germania Property

Investors XXXIV, L.P. (filed as Exhibit 10.3  to  the Neenah Paper, Inc. Current  Report on Form 8-K
filed  November 30, 2004 and incorporated  herein by reference).

10.5* Neenah Paper Supplemental Pension Plan, amended  and  restated  to  be  effective January 1, 2009  (filed

herewith).

10.6* Neenah Paper Supplemental Retirement Contribution Plan, amended and restated to be effective

January 1, 2009 (filed herewith).

10.7* Neenah Paper Executive Severance  Plan,  amended  and restated to be effective January 1,  2009 (filed

herewith).

10.8* Neenah Paper Severance Pay Plan (filed  as Exhibit  10.8 to the Neenah  Paper,  Inc. Annual  Report on

Form 10-K for the year ended December 31, 2006,  filed March 16, 2007 and incorporated herein by
reference).

10.12 Form of Employee Matters Agreement by and between Kimberly-Clark Corporation and  Neenah

Paper, Inc. (filed as Exhibit 10.2 to the Neenah Paper, Inc. Registration  Statement on  Form 10, as
amended, filed August 26, 2004 and incorporated herein  by reference).

10.20* Neenah Paper, Inc. 2004 Omnibus Stock and Incentive Compensation Plan  (filed as Exhibit 10.12 to

the Neenah Paper, Inc. Annual Report  on Form  10-K  for the  year ended December  31, 2004, filed
March 31, 2005 and incorporated herein by reference).

10.21* Neenah Paper Deferred Compensation Plan, amended and restated to be effective January 1, 2009

(filed herewith).

10.22* Neenah Paper Directors’ Deferred Compensation Plan, amended  and restated  to  be  effective

January 1, 2009 (filed herewith).

10.23

10.24

Stumpage Agreement, dated  as of June  24, 2008, by and between  Neenah Paper Company of Canada,
and  Northern Pulp Nova Scotia Corporation (filed as Exhibit 10.5 to the  Neenah Paper, Inc. Quarterly
Report on Form 10-Q for the three months ended June 30, 2008,  filed August 11, 2008 and
incorporated herein by reference).+

Subscription Agreement, dated  as of June 24,  2008, by  and between Neenah  Paper Company of
Canada, and Azure Mountain Capital Financial Corporation (filed as Exhibit  10.6 to the Neenah
Paper, Inc. Quarterly Report on Form  10-Q  for the three months  ended  June  30, 2008, filed
August 11, 2008 and incorporated herein by  reference).

10.25 Amended and Restated Credit Agreement dated as  of November  5, 2009 by and among Neenah

Paper, Inc., certain of its subsidiaries, the lenders listed  therein and JPMorgan Chase Bank,  N.A., as
agent for the Lenders (filed as Exhibit  10.34 to the Neenah Paper,  Inc. Annual Report  on Form 10-K
for the year ended December 31, 2009, filed  March 10,  2010 and incorporated  herein  by  reference).+

10.26 First Amendment dated as of March 31, 2011 to the Amended and  Restated Credit Agreement dated

as of November 5, 2009 by and among Neenah Paper, Inc.,  certain of its subsidiaries, the lenders listed
therein and JPMorgan Chase Bank, N.A., as agent for  the Lenders  (filed as  Exhibit  10.1 to the
Neenah Paper, Inc. Quarterly Report on Form 10-Q for  the three months ended March 31, 2011, filed
May 10, 2011 and  incorporated herein by  reference).+

10.27

Second Amendment dated as of November  16, 2011 to the Amended and  Restated Credit Agreement
dated as of November 5, 2009 by and  among Neenah Paper, Inc., certain of its subsidiaries, the lenders
listed therein and JPMorgan Chase Bank,  N.A., as  agent for the  Lenders (filed  as Exhibit 10.27 to the
Neenah Paper, Inc. Annual Report on Form 10-K for the year  ended December 31, 2011, filed
March 8, 2012 and incorporated herein by reference).

46

Exhibit
Number

10.28

Second Amended and Restated  Credit Agreement dated as  of October 11, 2012  by  and among Neenah
Paper, Inc., certain of its subsidiaries, the lenders listed  therein and JPMorgan Chase Bank,  N.A., as
agent for the Lenders (filed herewith).

Exhibit

10.29* First Amendment to the Neenah  Paper Executive  Severance Plan  (adopted on December 17, 2012 and

filed  herewith).

12

Statement Regarding Computation  of  Ratio of Earnings  to  Fixed  Charges (filed herewith)

21 List of Subsidiaries of Neenah Paper,  Inc. (filed  herewith).

23 Consent of Deloitte & Touche LLP  (filed herewith)

24 Power of Attorney (filed herewith)

31.1 Certification of Chief Executive Officer required by Rule  13a-14(a) or Rule  15d-14(a) of  the Securities

Exchange Act of 1934, as amended (the ‘‘Exchange Act’’) (filed herewith).

31.2 Certification of Chief Financial Officer required  by Rule 13a-14(a)  or Rule 15d-14(a) of the Exchange

Act (filed herewith).

32 Certification of Chief Executive Officer  and Chief Financial Officer  required by Rule 13a-14(b) or

Rule  15d-14(b) of the Exchange Act and  Section  1350 of Chapter 63  of Title 18  of  the United States
Code (filed herewith).

101.INS XBRL Instance Document  (furnished herewith).

101.SCH XBRL Taxonomy Extension  Schema Document (furnished herewith).

101.CAL XBRL Taxonomy Extension Calculation Linkbase Document (furnished herewith).

101.DEF XBRL Taxonomy Extension Definition Linkbase  Document (furnished herewith).

101.LAB XBRL Taxonomy Extension Labels Linkbase  Document  (furnished  herewith).

101.PRE XBRL Taxonomy Extension  Presentation  Linkbase Document (furnished herewith).

*

Indicates management contract or compensatory plan  or  arrangement.

+ Pursuant to  a confidential treatment  request portions  of this exhibit have  been furnished separately to the

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Securities and Exchange Commission.

(c) Financial Statement Schedule

See Item 15(a) (2) above

47

 
Pursuant to the requirements of Section  13  or 15(d)  of  the Securities Exchange Act of  1934, the registrant has
duly caused this report to be signed on  its behalf by the  undersigned, thereunto duly authorized.

SIGNATURES

NEENAH PAPER, INC.

By: /s/ JOHN P. O’DONNELL

Name: John P. O’Donnell
Title: President and Chief Executive  Officer

(in his capacity as a duly authorized  officer of the
Registrant and in his capacity as Chief Executive
Officer)
Date: March 7, 2013

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has  been signed  below by the
following persons on behalf of the registrant  and  in the capacities  and  on the dates indicated.

/s/ JOHN P. O’DONNELL

John P. O’Donnell

/s/ BONNIE C. LIND

Bonnie C. Lind

/s/ LARRY N. BROWNLEE

Larry N. Brownlee

/s/ SEAN T. ERWIN*

Sean T. Erwin

/s/ EDWARD GRZEDZINSKI*

Edward Grzedzinski

/s/ MARY ANN LEEPER*

Mary Ann Leeper

/s/ TIMOTHY S. LUCAS*

Timothy S. Lucas

/s/ JOHN F. MCGOVERN*

John F. McGovern

/s/ PHILIP C. MOORE*

Philip C. Moore

/s/ STEPHEN M. WOOD*

Stephen M. Wood

*By:

/s/ STEVEN S. HEINRICHS

Steven S. Heinrichs
Senior Vice President, General
Counsel and Secretary
Attorney-in-fact

President and Chief Executive Officer
(Principal Executive Officer)

March 7, 2013

Senior Vice President, Chief Financial
Officer and Treasurer (Principal Financial
Officer)

March  7, 2013

Vice President — Controller (Principal
Accounting Officer)

March 7, 2013

Chairman of the Board and Director

March  7, 2013

March 7, 2013

March 7, 2013

March 7, 2013

March 7, 2013

March 7, 2013

March 7, 2013

Director

Director

Director

Director

Director

Director

48

TABLE OF CONTENTS

Report of Independent Registered Public Accounting  Firm on Internal Control over  Financial Reporting
Report of Independent Registered Public Accounting  Firm
Consolidated Statements of Operations
Consolidated Statements of Comprehensive  Income
Consolidated Balance Sheets
Consolidated Statements of Changes  in  Stockholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements
Schedule II — Valuation and Qualifying  Accounts

Page

F-2
F-3
F-4
F-5
F-6
F-7
F-8
F-9
F-53

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders  of
Neenah Paper, Inc.
Alpharetta, Georgia

We  have audited the internal control over  financial reporting of  Neenah Paper,  Inc. and  subsidiaries  (the
‘‘Company’’) as of December 31, 2012, based  on criteria established in Internal Control — Integrated Framework
issued by the Committee of Sponsoring  Organizations of the Treadway  Commission. The Company’s management
is responsible for maintaining effective internal control over financial  reporting and for  its  assessment of the
effectiveness of internal control over  financial reporting,  included in  the accompanying  Management’s  Annual
Report on Internal Control Over Financial Reporting. Our responsibility is  to  express  an opinion on the
Company’s internal control over financial reporting based on our audit.

We  conducted our audit in accordance  with the standards of  the Public Company Accounting Oversight Board
(United States). Those standards require that  we  plan and perform the audit to obtain reasonable assurance about
whether effective internal control over  financial reporting was maintained in  all  material  respects. Our audit
included obtaining an understanding of internal control  over  financial reporting, assessing  the risk  that  a material
weakness exists, testing and evaluating the  design and operating effectiveness of internal  control based on the
assessed risk, and performing such other  procedures as we considered  necessary  in the circumstances.  We believe
that our audit provides a reasonable  basis  for our  opinion.

A company’s internal control over financial reporting is a process designed by, or  under the supervision of, the
company’s principal executive and principal  financial officers, or persons performing similar  functions, and effected
by the company’s board of directors, management,  and other personnel to provide  reasonable  assurance regarding
the reliability of financial reporting and the  preparation of financial statements  for external  purposes in
accordance with generally accepted accounting principles. A company’s internal control  over financial  reporting
includes those policies and procedures that  (1) pertain to the  maintenance of records  that,  in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets  of  the company;  (2) provide  reasonable
assurance that transactions are recorded as necessary  to  permit  preparation of financial statements in  accordance
with generally accepted accounting principles,  and  that receipts and expenditures of  the company are  being made
only in accordance with authorizations of  management and  directors of the company; and  (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or  disposition of the
company’s assets that could have a material effect  on the financial statements.

Because of the inherent limitations of internal  control over  financial reporting, including  the possibility of
collusion  or improper management override  of controls,  material  misstatements due to error or  fraud may not be
prevented or detected on a timely basis. Also,  projections  of any evaluation of the  effectiveness of  the internal
control over financial reporting to future periods are subject to the risk that the controls  may become  inadequate
because of changes in conditions, or  that the degree of compliance  with the  policies  or procedures may
deteriorate.

In  our opinion, the Company maintained, in  all material respects, effective internal  control  over financial reporting
as of  December 31, 2012, based on the  criteria established  in Internal Control — Integrated Framework issued by
the Committee of Sponsoring Organizations  of the  Treadway Commission.

We  have also audited, in accordance  with the  standards of the Public Company Accounting Oversight Board
(United States), the consolidated financial  statements  and financial  statement schedule  as of and for  the year
ended December 31, 2012 of the Company and our  report dated March 7, 2013  expressed  an unqualified  opinion
on those consolidated financial statements  and financial statement schedule  and included an explanatory
paragraph regarding a change in presentation  of  comprehensive income.

/s/ Deloitte & Touche LLP

Atlanta, Georgia
March 7, 2013

F-2

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders  of
Neenah Paper, Inc.
Alpharetta, Georgia

We  have audited the accompanying consolidated balance sheets of Neenah  Paper, Inc. and subsidiaries (the
‘‘Company’’) as of December 31, 2012 and 2011, and  the related consolidated  statements of operations,
comprehensive income, changes in stockholders’ equity,  and cash flows for each of the three  years  in the period
ended December 31, 2012. Our audits also included the financial statement schedule listed in the  Index  at
Item 15. These financial statements and financial statement schedule are the  responsibility of the Company’s
management. Our responsibility is to express an  opinion on  the financial  statements and financial statement
schedule based on our audits.

We  conducted our audits in accordance  with the standards  of  the Public Company Accounting Oversight Board
(United States). Those standards require that  we  plan and perform the audit to obtain reasonable assurance about
whether the financial statements are  free of  material  misstatement. An  audit includes examining, on a test basis,
evidence supporting the amounts and disclosures  in the financial statements.  An audit also includes assessing the
accounting principles used and significant estimates made  by  management, as  well as evaluating the  overall
financial statement presentation. We  believe  that our  audits  provide a reasonable basis for  our opinion.

In  our opinion, such consolidated financial  statements  present fairly, in  all  material  respects, the financial position
of Neenah Paper, Inc. and subsidiaries  as of December 31, 2012 and 2011, and the results of their operations and
their cash flows for each of the three years in  the period ended December  31, 2012, in conformity  with accounting
principles generally accepted in the United States of America. Also, in our opinion, such  financial  statement
schedule, when considered in relation  to  the  basic consolidated financial statements  taken as  a whole,  presents
fairly, in all material respects, the information  set forth therein.

We  have also audited, in accordance  with the  standards of  the Public Company Accounting Oversight Board
(United States), the Company’s internal  control  over financial reporting as  of December  31, 2012, based on the
criteria established in  Internal Control — Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission  and our report dated March  7, 2013 expressed an  unqualified opinion
on the Company’s internal control over  financial reporting.

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/s/ Deloitte & Touche LLP

Atlanta, Georgia
March 7, 2013

F-3

 
NEENAH PAPER, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(In millions, except share and per share data)

Net sales

Cost of products sold

Gross  profit

Selling, general and administrative expenses
Acquisition integration costs
SERP settlement charge
Loss on retirement of bonds
Gain on sale of the Ripon Mill
Other (income)  expense — net

Operating income
Interest expense
Interest income

Income from continuing operations before  income taxes

Provision for income taxes

Income from continuing operations

Income  (loss)  from  discontinued  operations,  net  of  taxes  (Note  12)

Net income

Earnings (Loss) Per Common Share
Basic

Continuing operations
Discontinued operations

Diluted

Continuing operations
Discontinued operations

Weighted Average Common Shares Outstanding (in thousands)

Basic

Diluted

See Notes to Consolidated Financial Statements

Year Ended December 31,

2012

2011

2010

$ 808.8
649.7

$ 696.0
570.6

$ 657.7
537.7

159.1
77.4
5.8
3.5
0.6
—
1.4

70.4
13.5
(0.1)

57.0
17.1

39.9
4.4

125.4
68.2
—
—
2.4
—
(1.8)

56.6
15.6
(0.3)

41.3
12.0

29.3
(0.2)

120.0
69.3
—
—
—
(3.4)
(1.0)

55.1
20.5
(0.2)

34.8
9.8

25.0
134.1

$

44.3

$

29.1

$ 159.1

$

$

$

$

2.46
0.27

2.73

2.41
0.27

2.68

$

$

$

$

$

1.91
(0.01)

1.69
9.05

1.90

$ 10.74

$

1.82
(0.01)

1.61
8.60

1.81

$ 10.21

15,752

14,974

14,744

16,072

15,649

15,512

F-4

NEENAH PAPER, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In millions)

Net income

Unrealized foreign currency translation  gain (loss)
Net loss from pension and other postretirement benefit liabilities
Reclassification of amortization of adjustments to pension  and other postretirement

benefit liabilities recognized in net periodic  benefit cost

SERP settlement charge
Curtailment loss
Unrealized gain on ‘‘available-for-sale’’ securities
Reclassification of cumulative currency  translation adjustments related to investments

in  Canada  (Note  12)

Loss from other comprehensive income  items before income taxes

Benefit for  income taxes

Other comprehensive loss

Comprehensive income

See Notes to Consolidated Financial Statements

Year Ended December 31,

2012

2011

2010

$ 44.3

$ 29.1

$ 159.1

4.4
(31.2)

(5.0)
(29.9)

(15.1)
(10.9)

5.1
3.5
0.3
0.1

—

2.5
—
—
—

—

(17.8)
(7.7)

(32.4)
(10.2)

1.9
—
—
—

(87.9)

(112.0)
(3.0)

(10.1)

(22.2)

(109.0)

$ 34.2

$ 6.9

$ 50.1

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F-5

 
NEENAH PAPER, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In millions, except share data)

ASSETS

Current Assets
Cash and cash equivalents
Restricted cash
Accounts receivable, net
Inventories
Income taxes receivable
Deferred income taxes
Prepaid and other current assets

Total Current Assets

Property, Plant and Equipment — net
Deferred Income Taxes
Goodwill (Note 4)
Intangible Assets — net (Note 4)
Other Assets

TOTAL ASSETS

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current Liabilities
Debt payable within one year
Accounts payable
Accrued expenses

Total Current Liabilities

Long-Term Debt
Deferred Income Taxes
Noncurrent Employee Benefits
Other Noncurrent Obligations

TOTAL LIABILITIES

Commitments  and  Contingencies  (Notes  10  and  11)
Stockholders’ Equity
Common stock, par value $0.01 — authorized: 100,000,000 shares; issued  and  outstanding:

16,826,000 shares and 15,594,000 shares

Treasury stock, at cost: 911,000 shares  and 451,000 shares
Additional paid-in capital
Accumulated deficit
Accumulated other comprehensive loss

Total Stockholders’ Equity

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

See Notes to Consolidated Financial Statements

December  31,

2012

2011

$

7.8
—
79.6
102.9
2.5
27.2
14.1

234.1
254.8
35.3
41.4
34.0
11.1

$ 12.8
7.0
71.4
68.8
1.9
17.6
14.0

193.5
252.3
45.5
40.5
21.9
11.4

$610.7

$565.1

$

4.7
35.1
47.6

$ 21.7
30.2
51.6

87.4
177.6
12.5
131.1
4.3

412.9

103.5
164.5
16.0
113.0
1.4

398.4

0.2
(22.6)
273.9
(3.9)
(49.8)

0.1
(10.9)
257.6
(40.4)
(39.7)

197.8

166.7

$610.7

$565.1

F-6

NEENAH PAPER, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(In millions, shares in thousands)

Common Stock

Shares

Amount

Treasury
Stock

Additional
Paid-In
Capital

Accumulated
Deficit

Accumulated
Other
Comprehensive
Income

Balance, December 31, 2009
Net income
Other comprehensive loss, net of income taxes
Dividends declared
Stock options exercised
Restricted stock vesting (Note 9)
Stock-based compensation

Balance, December 31, 2010
Net  income
Other comprehensive loss, net of income taxes
Dividends declared
Excess tax benefits from stock-based

compensation

Stock options exercised
Restricted stock vesting (Note 9)
Stock-based compensation

Balance, December 31, 2011
Net income
Other comprehensive loss, net of income taxes
Dividends declared
Excess tax benefits from stock-based

compensation

Shares purchased (Note 9)
Stock options exercised
Restricted stock vesting (Note 9)
Stock-based compensation

15,086
—
—
—
86
65
—

15,237
—
—
—

—
268
89
—

15,594
—
—
—

—
—
371
861
—

$0.1
—
—
—
—
—
—

0.1
—
—
—

—
—
—
—

0.1
—
—
—

—
—
—
0.1
—

$(10.2)
—
—
—
—
(0.2)
—

(10.4)
—
—
—

—
—
(0.5)
—

(10.9)
—
—
—

—
(4.1)
—
(7.6)
—

$243.4
—
—
—
0.7
—
4.9

249.0
—
—
0.8

1.0
2.5
—
4.3

257.6
—
—
—

6.1
—
5.3
—
4.9

$(215.2)
159.1
—
(5.9)
—
—
—

(62.0)
29.1
—
(7.5)

—
—
—
—

(40.4)
44.3
—
(7.8)

—
—
—
—
—

$ 91.5
—
(109.0)
—
—
—
—

(17.5)
—
(22.2)
—

—
—
—
—

(39.7)
—
(10.1)
—

—
—
—
—
—

Balance, December 31, 2012

16,826

$0.2

$(22.6)

$273.9

$

(3.9)

$ (49.8)

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See Notes to Consolidated Financial Statements

F-7

 
NEENAH PAPER, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In millions)

OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income  to  net cash  provided by operating activities:

Depreciation and amortization
Stock-based compensation
Excess tax benefit from stock-based compensation (Note 8)
Deferred income tax provision
Non-cash effects of changes in liabilities for  uncertain  income tax positions
Loss on retirement of bonds
Inventory acquired in acquisition (Note 3)
Reclassification of cumulative translation adjustments related  to  investments in

Canada (Note 12)

Gain on sale of Woodlands
SERP payment, net of settlement charge
Gain on sale of the Ripon Mill
Loss on other asset dispositions
Net cash used in changes in operating  working capital  (Note 14)
Pension and other post-employment benefits
Other

Year Ended December  31,

2012

2011

2010

$ 44.3

$ 29.1

$159.1

28.8
4.9
(6.1)
10.7
(3.9)
0.6
(6.6)

—
—
(3.4)
—
0.1
(20.9)
(7.3)
(1.1)

31.0
4.3
(1.0)
7.4
—
2.4
—

31.3
4.9
—
37.0
—
—
—

— (87.9)
— (74.1)
—
—
(3.4)
—
0.2
0.1
(3.9)
(7.2)
(7.8)
(7.7)
(0.9)
(1.2)

NET CASH PROVIDED BY OPERATING ACTIVITIES

40.1

57.2

54.5

INVESTING ACTIVITIES
Capital expenditures
Decrease (increase) in restricted cash
Sales (purchases) of marketable securities
Purchase of brands (Note 3)
Net proceeds from sale of the Woodlands  (Note  12)
Proceeds from asset sales
Other

(25.1)
7.0
(0.1)
(14.1)
—
—
—

(23.1)
(7.0)
1.2
—
—
—
—

(17.4)
—
(3.5)
—
78.0
8.7
0.7

NET CASH PROVIDED BY (USED IN)  INVESTING ACTIVITIES

(32.3)

(28.9)

66.5

FINANCING ACTIVITIES
Proceeds from issuance of long-term debt
Repayments of  long-term debt
Short-term borrowings
Repayments of  short-term borrowings
Proceeds from exercise of stock options
Excess tax benefit from stock-based compensation (Note 8)
Cash dividends paid
Shares purchased (Note 9)
Other

NET CASH USED IN FINANCING ACTIVITIES

EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH EQUIVALENTS

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
CASH AND CASH EQUIVALENTS,  BEGINNING OF  YEAR

CASH AND CASH EQUIVALENTS,  END  OF YEAR

See Notes to Consolidated Financial Statements

111.9
(96.0)
1.2
(21.1)
5.3
6.1
(7.8)
(11.7)
(0.9)

30.3
(98.7)
16.4
(7.8)
2.6
1.0
(6.7)
(0.5)
(0.4)

0.1
(71.5)
13.3
(14.8)
0.7
—
(5.9)
(0.2)
—

(13.0)

(63.8)

(78.3)

0.2

(5.0)
12.8

—

(35.5)
48.3

—

42.7
5.6

$

7.8

$ 12.8

$ 48.3

F-8

NEENAH PAPER INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL  STATEMENTS
(Dollars in millions, except as noted)

Note 1. Background and Basis of Presentation

Background

Neenah Paper, Inc. (‘‘Neenah’’ or the ‘‘Company’’), is a Delaware corporation incorporated in April 2004. The
Company has two primary operations: its technical  products  business  and its fine paper business.

The technical products business is an  international  producer  of transportation and other  filter media  and durable,
saturated and coated substrates for industrial products  backings and a  variety of  other end markets. The fine
paper business is a supplier of premium writing,  text and  cover papers, bright papers and specialty  papers
primarily in North America. The Company’s premium writing, text, cover and specialty papers are used in
commercial printing and imaging applications  for corporate identity packages, invitations, personal stationery and
high-end advertising, as well as premium labels  and luxury packaging.

On January 31, 2012, the Company purchased certain  premium paper brands and other assets  from Wausau Paper
Mills, LLC, a subsidiary of Wausau Paper  Corp. (‘‘Wausau’’) for approximately $21 million. See Note 3,
‘‘Acquisitions.’’

In  May 2009, the Company permanently  closed the fine paper mill located in  Ripon, California (the  ‘‘Ripon
Mill’’). In October 2010, the Company sold the remaining long-lived assets of  the Ripon Mill, primarily composed
of land  and buildings, to Diamond Pet  Food  Processors of Ripon, LLC (‘‘Diamond’’) for gross proceeds of
approximately $9 million. Pursuant to  the terms of the transaction, Diamond acquired all the assets and assumed
responsibility for substantially all the  remaining  liabilities associated with the Ripon Mill.  The Company
recognized a pre-tax gain on the sale of  approximately $3.4 million.

In  June 2008, the Company’s wholly  owned subsidiary, Neenah Paper Company of Canada (‘‘Neenah Canada’’)
sold its pulp mill in Pictou, Nova Scotia  (the  ‘‘Pictou Mill’’)  to  Northern Pulp Nova Scotia Corporation
(‘‘Northern Pulp’’), a new operating company jointly owned by Atlas  Holdings LLC (‘‘Atlas’’) and Blue Wolf
Capital Management LLC. In March  2010, Neenah Canada sold approximately 475,000 acres of woodland  assets
in Nova Scotia (the ‘‘Woodlands’’) to  Northern  Timber Nova Scotia Corporation, an  affiliate of  Northern Pulp,  for
C$82.5  million ($78.6 million). The sale resulted  in  a pre-tax gain, net of fees and other transaction costs, of
$74.1 million. The sale of the Woodlands  resulted in  the substantially complete  liquidation of  the Company’s
investment in Neenah Canada. For the years ended December 31, 2012, 2011 and 2010, the results of operations
of the Pictou Mill and the Woodlands,  the gain on sale of the  Woodlands, the reclassification into earnings of
cumulative currency translation adjustments attributable  to  the Company’s Canadian subsidiaries and the loss on
disposal of the Pictou Mill are reported  as  discontinued operations.  See  Note 12,  ‘‘Discontinued Operations  —
Sale of the Pictou Mill and the Woodlands.’’

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Basis of Presentation

The consolidated financial statements include the financial statements of the Company and its wholly owned and
majority owned subsidiaries. All significant inter-company balances and  transactions have been eliminated in
consolidation.

F-9

 
Note 2. Summary of Significant Accounting Policies

Use of Estimates

The preparation of financial statements  in  conformity with  accounting principles generally accepted in  the United
States (‘‘GAAP’’) requires management  to  make estimates and assumptions  that  affect the reported  amounts of
assets and liabilities at the date of the  financial statements and  the reported  amounts  of net sales and  expenses
during the reporting periods. Actual  results  could differ  from  these estimates, and changes in these  estimates are
recorded  when known. Significant management judgment is required  in determining the accounting  for, among
other things, pension and postretirement benefits, retained insurable risks, allowances for doubtful accounts and
reserves for sales returns and cash discounts,  purchase price allocations, useful lives for depreciation and
amortization, future cash flows associated  with impairment  testing for tangible and intangible long-lived assets,
income taxes, contingencies, inventory  obsolescence and market reserves and the valuation of stock-based
compensation.

Revenue Recognition

The Company recognizes sales revenue  when all of the following have occurred: (1) delivery has occurred,
(2) persuasive evidence of an agreement  exists,  (3) pricing is fixed or determinable,  and (4) collection is
reasonably assured. Delivery is not considered to have occurred until the customer takes title and assumes the
risks and rewards of ownership. The  timing  of  revenue  recognition is  largely  dependent on shipping terms. Sales
are reported net of allowable discounts and estimated returns. Reserves  for cash discounts,  trade allowances and
sales returns are estimated using historical experience.

The Company’s businesses manage seasonal  peaks in inventory  demand  by providing  certain  customers  with
finished goods inventory on consignment.  The  Company accounts for  such inventory as finished goods until title to
the inventory is transferred and the customer  assumes the  risks and rewards of ownership at  which time the
Company recognizes sales revenue.

Earnings per Share (‘‘EPS’’)

The Company computes basic earnings  per  share (‘‘EPS’’) in accordance with Accounting Standards Codification
(‘‘ASC’’) Topic 260, Earnings Per Share (‘‘ASC Topic 260’’). In accordance with ASC  Topic 260,  share-based awards
with non-forfeitable dividends are classified as participating securities.  In calculating basic earnings per share, this
method requires net income to be reduced  by the amount of dividends declared in the  current period for  each
participating security and by the contractual  amount of dividends or other participation payments that are paid or
accumulated for the current period. Undistributed earnings  for the  period are allocated  to  participating securities
based on the contractual participation rights of the security to share in those current earnings assuming all
earnings for the period are distributed.  Holders  of  restricted  stock and restricted stock units  (‘‘RSUs’’) have
contractual participation rights that are  equivalent to those  of  common stockholders. Therefore, the Company
allocates undistributed earnings to restricted stock, RSUs and common stockholders based on their respective
ownership percentage, as of the end  of the  period.

ASC Topic 260 also requires companies  with participating securities to calculate diluted earnings per share using
the ‘‘Two Class’’ method. The ‘‘Two Class’’ method  requires  first calculating diluted earnings per share using a
denominator that includes the weighted  average  share equivalents from the assumed conversion of dilutive
securities. Diluted earnings per share is then  calculated using net  income reduced  by  the amount of distributed
and undistributed earnings allocated  to  participating securities calculated using the ‘‘Treasury Stock’’ method and  a
denominator that includes the weighted  average  share equivalents from the assumed conversion of dilutive
securities excluding participating securities. The Company is required to report the lowest diluted earnings per
share amount under the two calculations subject to the  anti-dilution provisions of  ASC Topic 260.

Diluted EPS was calculated to give effect to all  potentially dilutive non-participating common  share equivalents
using the ‘‘Treasury Stock’’ method. Outstanding stock  options, stock appreciation rights (‘‘SARs’’) and certain
RSUs with performance conditions represent the  only potentially dilutive non-participating  security effects on the
Company’s weighted-average shares.  For  the years ended December 31, 2012,  2011 and 2010, approximately
1,015,000, 1,365,000 and 1,590,000 potentially dilutive options, respectively, were excluded from  the computation of
dilutive common shares because the exercise price of such options exceeded the average market price  of the
Company’s common stock for the period the  options were  outstanding.

F-10

The following table presents the computation of basic and diluted shares  of common stock used in the calculation
of EPS (amounts in millions, except share and  per  share amounts):

Earnings per basic common share

Income from continuing operations
Distributed and undistributed amounts allocated to participating securities

Income from continuing operations available  to  common stockholders
Income (loss) from discontinued operations,  net of  income taxes
Distributed and undistributed amounts allocated to participating securities

Net income available to common stockholders

Weighted-average basic shares outstanding

Basic earnings (loss) per share
Continuing operations
Discontinued operations

Year Ended December 31,

2012

2011

2010

$

$

39.9
(1.2)

38.7
4.4
(0.1)

29.3
(0.7)

28.6
(0.2)
—

$

25.0
(0.1)

24.9
134.1
(0.6)

$

43.0

$

28.4

$ 158.4

15,752

14,974

14,744

$

$

2.46
0.27

2.73

$

$

$

1.91
(0.01)

1.69
9.05

1.90

$ 10.74

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F-11

 
Earnings per diluted common share

Income from continuing operations
Distributed and undistributed amounts allocated to participating securities

Income from continuing operations available  to  common stockholders
Income (loss) from discontinued operations,  net of  income taxes
Distributed and undistributed amounts allocated to participating securities

Net income available to common stockholders

Weighted-average basic shares outstanding
Add:  Assumed  incremental  shares  under  stock-based  compensation  plans

Weighted average diluted shares

Diluted earnings (loss) per share
Continuing operations
Discontinued operations

Financial Instruments

Year Ended December 31,

2012

2011

2010

$

$

39.9
(1.1)

38.8
4.4
(0.1)

29.3
(0.8)

28.5
(0.2)
—

$

25.0
(0.1)

24.9
134.1
(0.6)

$

43.1

$

28.3

$ 158.4

15,752
320

16,072

14,974
675

15,649

14,744
768

15,512

$

$

2.41
0.27

2.68

$

$

$

1.82
(0.01)

1.61
8.60

1.81

$ 10.21

Cash and cash equivalents include all  cash balances and  highly liquid investments with  an initial maturity of three
months or less. The Company places  its temporary  cash investments with high  credit quality financial institutions.
As of December 31, 2012 and 2011, $0.7 million and $0.6  million, respectively, of the Company’s cash and cash
equivalent is restricted to the payment  of  postretirement benefits for certain former Fox River  executives. As of
December 31, 2011, the Company had  $7.0 million of cash that  was restricted  to  the payment of  benefits under its
supplemental retirement contribution  plan  (the  ‘‘SERP’’).

Inventories

U.S. inventories are valued at the lower of cost,  using  the Last-In, First-Out (LIFO) method for  financial
reporting purposes, or market. German inventories are  valued at  the lower of cost, using a weighted-average cost
method, or market. The FIFO value  of inventories valued  on the LIFO method  was $91.8 million and
$59.1 million at December 31, 2012 and  2011, respectively. Cost  includes  labor, materials and  production
overhead.

Foreign Currency

Balance sheet accounts of Neenah Germany and Neenah Canada  are  translated  from Euros and  Canadian dollars,
respectively, into U.S. dollars at period-end exchange  rates, and income and expense  accounts are translated at
average exchange rates during the period. Translation gains or losses related to net assets  located in Germany and
Canada are recorded as unrealized foreign  currency  translation  adjustments within accumulated other
comprehensive income (loss) in stockholders’  equity. Gains and losses  resulting from foreign  currency  transactions
(transactions denominated in a currency  other than the entity’s functional currency) are included  in other
(income) expense — net in the consolidated statements of operations.

F-12

Property and Depreciation

Property, plant and equipment are stated  at  cost, less accumulated  depreciation.  Certain costs  of  software
developed or obtained for internal use  are  capitalized. When  property, plant  and equipment is sold or  retired, the
costs and the related accumulated depreciation  are removed from the accounts, and  the gains or  losses are
recorded  in other (income) expense — net.  For  financial reporting purposes, depreciation  is principally  computed
on the straight-line method over estimated useful asset lives.  Weighted average  useful lives  are approximately
33 years for buildings, 9 years for land improvements and  17 years for machinery  and equipment. For  income  tax
purposes, accelerated methods of depreciation  are used.

Estimated useful lives are periodically  reviewed and changed when warranted. Long-lived assets  are reviewed for
impairment whenever events or changes in  circumstances indicate that their cost may not be recoverable. An
impairment loss would be recognized when estimated undiscounted  future pre-tax cash flows from the use of an
asset are less than its carrying amount.  Measurement  of  an impairment loss is  based on  the excess of the carrying
amount of the asset over its fair value. Fair value is generally  measured using  discounted cash flows.

The costs of major rebuilds and replacements of plant and equipment are capitalized, and the cost  of maintenance
performed on manufacturing facilities, composed of labor,  materials  and other incremental costs, is charged to
operations as incurred. Start-up costs for  new  or expanded facilities,  including  costs related to trial production, are
expensed as incurred.

The Company accounts for asset retirement obligations (‘‘AROs’’) in  accordance with ASC Topic 410, Asset
Retirements and Environmental Obligations, which requires companies to make estimates regarding  future events  in
order to record a liability for AROs  in  the period in which a  legal obligation is  created. Such  liabilities are
recorded  at fair value, with an offsetting increase to the  carrying value of the related long-lived  asset. As of
December 31, 2012, the Company is unable  to  estimate its AROs  for environmental liabilities at its manufacturing
facilities.

Goodwill and Other Intangible Assets

The Company follows the guidance of  ASC Topic 805, Business Combinations (‘‘ASC Topic 805’’), in recording
goodwill arising from a business combination as the excess of purchase price  and related costs  over the fair value
of identifiable assets acquired and liabilities assumed. All of the Company’s goodwill was acquired in  conjunction
with the acquisition of the stock of FiberMark Services GmbH &  Co. KG and the stock  of  FiberMark
Beteiligungs GmbH (collectively, ‘‘Neenah  Germany’’)  in October 2006.

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Under ASC Topic 350, Intangibles — Goodwill and Other (‘‘ASC Topic 350’’), goodwill is subject  to  impairment
testing at least annually. ASC Topic 350 provides an entity with  the option  to  first  assess qualitative factors to
determine whether the existence of events  or circumstances leads to a determination that it is  more likely than not
that the fair value of a reporting unit  is  less than  its  carrying amount. If, after assessing the totality of events or
circumstances, an entity determines it  is  not  more likely  than not that  the  fair value of a reporting unit is less than
its  carrying amount, then performing the  two-step  impairment  test  is unnecessary. If the two-step impairment test
is necessary, a fair-value-based test is applied at the reporting unit  level,  which is generally  one  level below the
operating segment level. The test compares  the fair value of an entity’s  reporting units to the  carrying value  of
those reporting units. This test requires  various  judgments and estimates.  The  Company estimates the fair value of
the reporting unit  using a market approach  in combination with a discounted  operating cash flow  approach.
Impairment of goodwill is measured as the  excess of the  carrying amount of goodwill over the  fair values of
recognized and unrecognized assets and  liabilities of the reporting  unit. An  adjustment  to  goodwill  will be
recorded  for any goodwill that is determined  to be impaired. The Company  tests goodwill for impairment at least
annually on November 30 in conjunction with preparation  of its  annual  business plan, or more frequently if events
or circumstances indicate it might be  impaired.

At November 30, 2012, the Company’s assessment of qualitative  facts  and circumstances  indicated no impairment
of goodwill. The  qualitative factors considered  included, but  were  not  limited  to,  changes in the  macroeconomic
conditions; changes in industry and market conditions such  as an increase  in the competitive  environment;  changes
in manufacturing input costs — particularly to the  extent these cannot be recovered through higher  selling prices;
changes in Neenah Germany’s financial performance including earnings and cash flows; and changes in  the
Company’s market capitalization.

F-13

 
Intangible assets with finite useful lives  are  amortized on a straight-line basis over their respective estimated useful
lives to their estimated residual values, and reviewed  for impairment  in accordance with  ASC Topic 360, Property,
Plant, and Equipment. Intangible assets consist primarily of customer  relationships, trade names and  acquired
intellectual property. Such intangible assets are amortized using the straight-line method  over estimated useful
lives of between 10 and 15 years. Certain trade names are estimated to have indefinite  useful lives  and as  such are
not amortized. Intangible assets with  indefinite lives are  reviewed for impairment at  least annually in accordance
with ASC Topic 350. See Note 4, ‘‘Goodwill and Other Intangible Assets.’’

Research and Development Expense

Research and development costs are charged  to expense  as incurred  and  are recorded in  ‘‘Selling,  general and
administrative expenses’’ on the consolidated statement of operations. See Note 14, ‘‘Supplemental Data —
Supplemental Statement of Operations Data.’’

Fair Value Measurements

The Company measures the fair value  of  pension plan  assets in accordance  with ASC Topic 820, Fair Value
Measurements and Disclosures (‘‘ASC Topic 820’’) which establishes a framework for measuring fair value. ASC
Topic 820 provides a fair value hierarchy  that prioritizes the  inputs  to  valuation techniques used to measure fair
value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for  identical assets or
liabilities (Level 1 measurements) and  the  lowest priority  to  unobservable inputs (Level  3 measurements). The
three levels of the fair value hierarchy under ASC Topic 820 are described  below:

Level 1 — Inputs to the valuation methodology  are unadjusted quoted prices for identical assets  or liabilities in
active  markets that the plan has the ability  to  access.

Level 2 — Inputs to the valuation methodology  include:

(cid:127) Quoted prices for similar assets or  liabilities in active markets;

(cid:127) Quoted prices for identical or similar assets  or liabilities in  inactive  markets;

(cid:127) Inputs other than quoted prices that are observable for  the asset or liability;

(cid:127) Inputs that are derived principally from  or corroborated by observable market data by correlation or other

means.

If the asset or liability has a specified  (contractual)  term, the Level 2 input  must  be  observable for substantially
the full term of the asset or liability.

Level 3 — Inputs to the valuation methodology  are unobservable and significant to the fair value  measurement.

The asset’s fair value measurement level  within the  fair value hierarchy is  based on  the lowest level of any input
that is significant to the fair value measurement. Valuation techniques attempt to maximize the  use of observable
inputs and minimize the use of unobservable inputs.

F-14

The following table sets forth by level,  within the fair value hierarchy, the fair value of the Company’s pension
plan  assets:

Assets at Fair Value at December 31,

Level 1

Level 2 (a)

Level 3

Total

2012

2011

2012

2011

2012

2011

2012

2011

Equity securities:

Domestic
International

Fixed income
Cash and equivalents

$ — $ — $ 53.2
— —
43.2
— — 141.9
—
1.0

3.8

$ 61.3

$— $— $ 53.2
29.4 — —
43.2
116.1 — — 141.9
1.0

— — —

$ 61.3
29.4
116.1
3.8

Total assets at fair value

$1.0

$3.8

$238.3

$206.8

$— $— $239.3

$210.6

(a) Pension plan assets are invested in  a  master collective trust (the ‘‘Master Trust ‘‘) which holds mutual funds
and common stock. Shares of mutual funds and common stock  owned by the Master Trust  are valued at
quoted market prices. Pension plan assets invested in the  Master  Trust are presented at  fair value, which has
been determined based on the fair value  of the  underlying  investments of the Master Trust.

Fair Value of Financial Instruments

The carrying amounts reflected in the consolidated balance sheets for cash and  cash equivalents, accounts
receivable and accounts payable approximate  fair value  due to their  short maturities.  The  fair value of short  and
long-term debt is estimated using current market prices for the  Company’s publicly traded debt or rates currently
available to the Company for debt of  the  same remaining maturities. The following table presents the  carrying
value and the fair value of the Company’s debt.

Senior Notes (7.375% fixed rate)
Revolving bank credit facility (variable  rates)
Term Loan (variable rates)
Neenah Germany project financing (3.8%  fixed  rate)
Neenah Germany revolving line of credit  (variable

rates)

Long-term debt

December 31, 2012

December 31,  2011

Carrying
Value

$ 90.0
55.7
30.0
6.6

—

$182.3

Fair Value (a)

$ 90.0
55.7
30.0
6.9

—

$182.6

Carrying
Value

$158.0
—
—
8.1

20.1

$186.2

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Fair  Value  (a)

$158.8
—
—
8.0

20.1

$186.9

(a) Fair value for the Senior Notes was  estimated from Level 1 measurements, the fair  value for all other debt

instruments was estimated from Level 2 measurements.

The Company’s investments in marketable  securities are accounted  for as ‘‘available-for-sale securities’’ in
accordance with ASC Topic 320, Investments — Debt and Equity Securities (‘‘ASC Topic 320’’). Pursuant to ASC
Topic 320, marketable securities are  reported  at fair value on  the consolidated  balance  sheet  and unrealized
holding gains and losses are reported  in  other comprehensive income until realized upon sale.  At December 31,
2012 and 2011, the Company had approximately $2.6  million  and  $2.4 million,  respectively, in  marketable
securities classified as ‘‘Other Assets’’ on  the consolidated balance sheet. The cost of such marketable  securities
was $2.6 million and $2.5 million, respectively.  Fair value  for the Company’s  marketable securities was  estimated
from Level 1 measurements. The Company’s marketable securities are restricted to the  payment of benefits under
the SERP.

Other  Comprehensive Income (Loss)

Comprehensive income (loss) includes, in  addition to net income (loss), gains  and losses  recorded directly into
stockholders’ equity on the consolidated balance sheet. These gains and losses are referred to as  other
comprehensive income items. Accumulated  other  comprehensive income (loss) consists of foreign  currency
translation gains  and (losses), deferred gains and (losses)  on ‘‘available-for-sale’’ securities, and adjustments
related to pensions and other post-retirement benefits. The Company does not provide income taxes for foreign

F-15

 
currency translation adjustments related to indefinite investments in foreign subsidiaries. The sale of the
Woodlands in 2010 resulted in the substantially  complete liquidation  of  the Company’s investment in Neenah
Canada. In accordance with Accounting  Standards Codification (‘‘ASC’’) Topic 830, Foreign Currency Matters (‘‘ASC
Topic 830’’), $87.9  million of cumulative currency  translation adjustments  attributable to the Company’s Canadian
subsidiaries were reclassified into earnings and recognized  as part of the  gain on sale of the  Woodlands. There
were no tax consequences related to  the  repatriation  of funds from the sale of the Woodlands.

The components of accumulated other  comprehensive income  (loss),  net of applicable income taxes  are as follows:

Unrealized foreign currency translation  gains
Net loss from pension and other postretirement benefit liabilities

(net of income tax benefits of $34.9 million  and  $27.2 million,  respectively)

Unrealized gain on ‘‘available-for-sale’’ securities

Accumulated other comprehensive loss

December 31,

2012

2011

$ 9.2

$ 4.8

(59.1)
0.1

(44.5)
—

$(49.8) $(39.7)

Accounting Standards Changes

In  July 2012, the FASB issued Accounting  Standards  Update  No. 2012-02  (‘‘ASU  No. 2012-02’’) which  amends
ASC Topic 350, Intangibles — Goodwill and Other (‘‘ASC Topic 350’’). ASU Topic No.  2012-02 permits an entity
first to assess qualitative factors to determine whether it is more  likely than not that an indefinite-lived intangible
asset is  impaired as a basis for determining  whether  it  is  necessary to perform a quantitative impairment test. If,
after assessing the totality of events and circumstances, an entity concludes that it is not more likely than not that
the indefinite-lived intangible asset is impaired, then the  entity is not required to take further action. However, if
an entity concludes otherwise, then it  is  required to determine the fair value of  the indefinite-lived intangible asset
and perform the quantitative impairment test  by comparing the fair value  with the carrying amount, as described
in ASC Topic 350. Under ASU No. 2012-02,  an entity has the option to bypass the qualitative assessment for any
indefinite-lived intangible asset in any  period and  proceed directly  to  performing the  quantitative impairment test.
An entity may resume performing the qualitative assessment in any subsequent period.

ASU No. 2012-02 is effective for annual  and interim impairment  tests performed for fiscal years beginning after
September 15, 2012. Early adoption is  permitted, including for annual and interim impairment  tests performed as
of a date before July 27, 2012, if a public  entity’s financial statements for the most recent annual or interim period
have not yet been issued. The Company adopted ASU No. 2012-02 in its annual financial statements for the year
ending December 31, 2012. The adoption of  ASU No.  2012-02 did  not affect the Company’s financial position,
results of operations or cash flows.

As of December 31, 2012, no other amendments to the  ASC had been issued  but not adopted by the Company
that will have or are reasonably likely  to  have a material effect on its results of operations, financial  position or
cash flows.

Note 3. Acquisitions

On January 31, 2012, the Company purchased certain premium paper  brands and other assets  from Wausau. The
Company paid approximately $21 million for  (i) the premium  fine paper  brands ASTROBRIGHTS(cid:3),
ASTROPARCHE(cid:3) and ROYAL, (ii) exclusive, royalty free and perpetual  license rights for a portion of the
EXACT(cid:3) brand specialty business, including Index, Tag and Vellum Bristol,  (iii) approximately one  month of
finished goods inventory and (iv) certain  converting equipment used for retail  grades.  In addition, the  parties
entered into a supply agreement under which  Wausau agreed to manufacture  and supply certain products to the
Company during a transition period. The acquisition was financed  through the Company’s existing  credit facility
and cash on hand. The results of the Index, Tag and  Vellum Bristol brands are reported in the  Other  segment
from the date of acquisition. The results of  all other brands acquired from Wausau are  reported in the  Fine Paper
segment from the  date of acquisition. For the year ended December 31, 2012,  the Company incurred $5.8 million
in acquisition integration costs.

F-16

The Company accounted for the acquisition  of  the Wausau brands as an  asset purchase. The following table sets
forth by  level, within the fair value hierarchy, the fair  value of the assets acquired from  Wausau in  accordance
with ASC Topic 820:

Amortizable intangible assets
Customer based intangibles
Trade names and trademarks
Non-amortizable intangible assets

Trade names

Finished goods inventory
Property, plant and equipment

Total assets at fair  value

Acquired Assets at Fair Value

Level 1

Level 2

Level 3

Total

$—
—

—
—
—

$ — $ 2.0
0.1

—

$ 2.0
0.1

—
6.6
—

11.5
—
0.9

11.5
6.6
0.9

$—

$6.6

$14.5

$21.1

Note 4. Goodwill and Other Intangible Assets

As of December 31, 2012, the Company had goodwill of  $41.4  million  which is not amortized. The  following table
presents changes in goodwill (all of which  relates  to  the Company’s Technical Products segment) for the years
ended December 31, 2012, 2011 and 2010:

Balance at December 31, 2009
Foreign currency translation

Balance at December 31, 2010
Foreign currency translation

Balance at December 31, 2011
Foreign currency translation

Balance at December 31, 2012

Impairment

Gross
Amount

$98.9
(7.5)

91.4
(2.3)

89.1
7.0

Accumulated
Impairment
Losses

$(54.0)
4.1

(49.9)
1.3

(48.6)
(6.1)

Net

$44.9
(3.4)

41.5
(1.0)

40.5
0.9

$96.1

$(54.7)

$41.4

F
o
r
m
1
0
-
K

As of December 31, 2012 and 2011, the carrying amount of goodwill  assigned to Neenah  Germany was not
impaired.

F-17

 
Other  Intangible Assets

As of December 31, 2012, the Company had recognized net  identifiable intangible assets of $34.0 million. All such
intangible assets were acquired in the acquisitions of Neenah Germany, Fox  River and  the Wausau  brands. The
following table details amounts related  to  those assets.

Amortizable intangible assets
Customer based intangibles
Trade names and trademarks
Acquired Technology

Total amortizable intangible assets

Trade names

Total

Weighted average
amortization
period (years)

15
10
10

Not amortized

December 31, 2012

December  31, 2011

Gross

Accumulated
Amount Amortization Amount Amortization

Accumulated

Gross

$16.3
5.5
1.1

22.9
21.4

$44.3

$ (6.2)
(3.4)
(0.7)

(10.3)
—

$14.1
5.4
1.0

20.5
9.7

$(10.3)

$30.2

$(5.0)
(2.8)
(0.5)

(8.3)
—

$(8.3)

In  conjunction with the acquisition of the  Wausau brands,  the Company recorded  approximately $11.5 million  in
non-amortizable intangible trade names, approximately $0.1 million in amortizable intangible trade names  and
trademarks and approximately $2.0 million in customer  based intangible assets.  The weighted average useful  lives
assigned to amortizable intangible trade names and  trademarks  and customer based intangible assets was 8 years
and 15 years, respectively.

As of December 31, 2012, $17.9 million  and $16.1 million of such  intangible assets are reported within  the
Technical Products and Fine Paper segments,  respectively. See Note  13, ‘‘Business Segment  and Geographic
Information.’’ Aggregate amortization  expense of acquired intangible  assets for  the years ended December 31,
2012, 2011 and 2010 was $1.9 million, $1.7 million and $1.6  million, respectively and  was  reported in Cost of
Products Sold on the Consolidated Statement  of Operations. Estimated annual amortization expense  for each of
the next five years is approximately $1.7 million.

Note 5. Income Taxes

The Company accounts for income taxes  in accordance  with ASC  Topic 740, Income Taxes. Income tax expense
represented 30.0 percent, 29.1 percent and  28.2 percent of income from continuing operations before  income  taxes
for the years ended December 31, 2012, 2011 and  2010, respectively. The following table presents the principal
reasons for the difference between the  Company’s effective income tax rate and the U.S. federal  statutory income
tax rate:

U.S. federal statutory income tax rate
U.S. state income taxes, net of federal  income  tax  effect
Uncertain income tax positions
Foreign tax rate and structure differences
Other differences — net

Effective income tax rate

Year Ended December 31,

2012

2012

2011

2011

2010

2010

35.0% $ 20.0
1.9%
1.1
0.6
1.2%
(7.0)% (4.0)
(1.1)% (0.6)

35.0% $14.5
1.8% 0.7
0.1% 0.1
(9.3)% (3.9)
1.5% 0.6

35.0% $12.2
1.9% 0.7
(1.1)% (0.4)
(10.3)% (3.6)
2.7% 0.9

30.0% $ 17.1

29.1% $12.0

28.2% $ 9.8

The Company’s effective income tax rate can  be affected  by many  factors,  including but not limited to, changes in
the mix of earnings in taxing jurisdictions  with differing statutory rates,  changes  in corporate structure as a result
of business acquisitions and dispositions,  changes in the valuation of deferred tax  assets and liabilities, the results
of audit examinations of previously filed  tax returns and changes in tax laws.

F-18

The following table presents the U.S. and  foreign components of income  from  continuing  operations before
income taxes:

Income from continuing operations before  income  taxes:
U.S.
Foreign

Total

The following table presents the components of  the provision (benefit) for income taxes:

Provision (benefit) for income taxes:

Current:

Federal
State
Foreign

Total current tax provision

Deferred:
Federal
State
Foreign

Total deferred tax provision

Total provision for income taxes

Year Ended December 31,

2012

2011

2010

$35.8
21.2

$23.1
18.2

$20.6
14.2

$57.0

$41.3

$34.8

Year Ended December  31,

2012

2011

2010

$ (2.2) $ 0.2
0.4
3.9

—
8.8

$(0.4)
(0.1)
3.6

6.6

4.5

3.1

12.0
0.4
(1.9)

10.5

8.9
1.2
(2.6)

7.5

7.2
1.2
(1.7)

6.7

$17.1

$12.0

$ 9.8

The Company has elected to treat its Canadian operations as a branch for U.S.  income  tax purposes. Therefore,
the amount of income (loss) before income  taxes from Canadian operations are  included in  the Company’s
consolidated U.S. income tax returns and  such  amounts  are subject to U.S. income taxes.

F
o
r
m
1
0
-
K

F-19

 
The asset and liability approach is used  to  recognize deferred tax  assets and  liabilities for  the expected  future tax
consequences of temporary differences  between the  carrying amounts and the tax bases of assets and  liabilities.
The components of deferred tax assets and liabilities are  as  follows:

Net current deferred income tax assets

Net operating losses
Employee benefits
Accrued liabilities
Inventory
Other

Net current  deferred income tax assets before valuation allowance

Valuation allowance

Net current  deferred income tax assets

Net noncurrent deferred income tax assets

Net operating losses and credits
Employee benefits
Accelerated depreciation
Other

Net noncurrent deferred income tax assets before valuation allowance

Valuation allowance

Net noncurrent deferred income tax assets

Total deferred income tax assets

Net noncurrent deferred income tax liability

Accelerated depreciation
Intangibles
Interest limitation
Employee benefits
Net operating losses
Other

Net noncurrent deferred income tax liabilities

December 31,

2012

2011

$ 18.9
1.7
2.8
3.6
0.3

$ 9.8
4.0
2.2
1.4
0.7

27.3
(0.1)

27.2

16.0
38.2
(18.4)
(0.2)

35.6
(0.3)

35.3

18.1
(0.5)

17.6

29.5
36.9
(19.7)
—

46.7
(1.2)

45.5

$ 62.5

$ 63.1

$ 18.6
4.7
(5.2)
(5.0)
(0.2)
(0.4)

$ 18.8
5.0
(4.7)
(2.7)
(0.3)
(0.1)

$ 12.5

$ 16.0

As of December 31, 2012, a valuation allowance of $0.4 million has been provided against  certain U.S.  state
deferred income tax assets in states where the Company no longer has operations. In determining the  need for a
valuation allowance, the Company considers many factors, including specific taxing jurisdictions, sources of taxable
income, income tax strategies and forecasted  earnings for  the entities in  each jurisdiction. A valuation allowance is
recognized if, based on the weight of  available evidence, the  Company concludes that it is more  likely than not
that some portion or all of the deferred income tax asset  will not be realized.

As of December 31, 2012, the Company had $65.9 million  of  U.S.  Federal and  $76.9 million of U.S. state net
operating losses (‘‘NOLs’’). If not used, substantially all of the NOLs will expire  in various amounts between 2028
and 2030. The Company also has preacquisition and recognized  built-in  loss carryovers  of approximately
$13.5 million, net of expected limitations.  In  addition,  the Company has  $2.8 million of Alternative Minimum Tax
carryovers, which can be carried forward  indefinitely.

No provision for U.S. income taxes has  been  made  for undistributed earnings of certain of the  Company’s foreign
subsidiaries which have been indefinitely  reinvested. The Company  is unable  to  estimate the  amount  of  U.S.
income taxes that would be payable if such undistributed foreign earnings were repatriated.

F-20

The following is a tabular reconciliation of the total amounts of uncertain tax positions as of  and for the years
ended December 31, 2012, 2011 and 2010:

Balance at January 1,

Increases in prior period tax positions
Decreases in prior period tax positions
Decreases due to settlements with tax authorities

Balance at December 31,

For the Years Ended
December 31,

2012

2011

2010

$ 8.4
4.4
(7.5)
(0.5)

$ 8.6
0.2
(0.3)
(0.1)

$10.5
1.7
(3.5)
(0.1)

$ 4.8

$ 8.4

$ 8.6

If recognized, approximately $4.2 million of the benefit for uncertain  tax positions  at December 31, 2012 would
favorably affect the Company’s effective  tax rate  in future periods.  The  Company does not expect  that  the
expiration of the statute of limitations  or the  settlement of audits in the next 12 months will result in liabilities for
uncertain income tax positions that are materially different than the amounts that were accrued as of
December 31, 2012.

The Company or one of its subsidiaries  files  income tax returns in  the U.S.  federal jurisdiction, various U.S. state
jurisdictions and foreign jurisdictions. The Company is no longer subject to U.S. federal  examination for years
before 2009 and state and local examinations for  years  before 2007 and  non-U.S.  income  tax examinations for
years before 2005. As of December 31, 2012, audit findings related to the  2006 through 2007  tax years were in the
process of being  appealed to the German tax authorities. For  a  discussion of uncertainties related  to  tax matters
see Note 11, ‘‘Contingencies and Legal Matters.’’

The Company recognizes accrued interest and penalties  related  to  uncertain income tax positions in the  Provision
for income taxes on the consolidated statements of operations. For the years ended  December 31,  2012 and 2011,
the Company recognized an expense (benefit) for  interest  and  penalties of  $(0.5) million and $0.2 million,
respectively. The Company recognized  interest  and penalties of less than $0.1  million  for the  year ended
December 31, 2010. As of December 31,  2012 and 2011,  the Company had $0.1 million and $0.9 million,
respectively, accrued for interest and penalties related to uncertain income tax  positions.

Note 6. Debt

Long-term debt consisted of the following:

F
o
r
m
1
0
-
K

Senior Notes (7.375% fixed rate) due  2014
Revolving bank credit facility (variable  rates), due 2017
Term  Loan  (variable  rates),  due  in  quarterly  installments  through  November  2017
Neenah Germany project financing (3.8%  fixed  rate) due in  16 equal semi-annual

installments ending December 2016

Neenah Germany revolving lines of credit (variable rates)

Total Debt

Less: Debt payable within one year

Long-term debt

Senior Unsecured Notes

December  31,

2012

2011

$ 90.0
55.7
30.0

$158.0
—
—

6.6
—

182.3
4.7

8.1
20.1

186.2
21.7

$177.6

$164.5

On December 31, 2012, the Company  had  $90 million of  ten-year 7.375% senior unsecured  notes, originally  issued
on November 30, 2004 (the ‘‘Senior Notes’’)  outstanding.  A description  and history  of the Senior Notes is  as
follows:

F-21

 
(cid:127) Original Issuance. On November 30, 2004,  the Company  issued $225 million  aggregate principal amount of
Senior Notes. Interest on the Senior Notes is payable May  15 and November  15 of each year. The Senior
Notes are fully and unconditionally guaranteed  by substantially  all of the Company’s  subsidiaries,  with the
exception of our non-Canadian international subsidiaries.

(cid:127) Covenants. The Senior Notes contain terms, covenants  and events  of default  with which  the Company must

comply, which the Company believes  are ordinary and standard for notes of  this nature. Among other
things, the Senior Notes contain covenants  restricting our ability to incur  certain additional debt, make
specified restricted payments, pay dividends, authorize  or issue capital stock, enter into transactions  with
our  affiliates, consolidate or merge with  or acquire another business, sell certain of our assets  or liquidate,
dissolve or wind-up the Company.

(cid:127) First Open Market Purchases. During  the three months  ended September 30,  2010, the Company

completed open market purchases of $2  million aggregate principal amount of the Senior Notes for slightly
less  than par value.

(cid:127) First Early Redemption. On March  10,  2011, the Company completed an early redemption of $65 million  in

aggregate principal amount of the Senior  Notes (the ‘‘First Early  Redemption’’). For  the year ended
December 31, 2011, the Company recognized a pre-tax loss, including  the write-off of  related unamortized
debt issuance costs, of approximately  $2.4 million in  connection with  the First  Early Redemption.

(cid:127) Second Early Redemption. On April  23, 2012, the Company redeemed  $10 million in aggregate  principal

amount of the Senior Notes (the ‘‘Second  Early Redemption’’).  The Second  Early Redemption  was
financed with available secured revolving  credit facility borrowings. The Company recognized a pre-tax loss,
including the write-off of related unamortized debt issuance costs, of approximately $0.2 million in
connection with the Second Early Redemption.

(cid:127) Third Early Redemption. On October  16, 2012, the  Company redeemed  $58 million in aggregate principal
amount of the Senior Notes (the ‘‘Third Early Redemption’’). The Senior  Notes were purchased  at par
value on  November 15, 2012. The Third Early  Redemption was financed by  a combination of borrowings
using the Company’s revolving credit  facility and  a new  $30 million term loan.  The Company recognized a
pre-tax loss, including the write-off of related unamortized debt issuance costs, of approximately
$0.4 million in connection with the Third  Early Redemption.

Redemption Rights/Open Market Purchases. Commencing on or after  November 15,  2012, the Company may
redeem all or any portion of the Senior Notes at  100 percent of the principal amount plus  accrued and  unpaid
interest. From time-to-time, the Company  may either redeem or  repurchase  on the open market its Senior Notes.
The Company’s ability to either redeem or repurchase its Senior  Notes  is limited under the terms  of  its  secured
revolving credit facility.

Amended and Restated Secured Revolving  Credit Facility

Second Amended and Restated Credit Agreement. On October 11, 2012, the Company amended and  extended its
credit facility by entering into a Second Amended and  Restated Credit  Agreement (the ‘‘Second Amended and
Restated Credit Agreement’’) by and among  the Company and certain of its subsidiaries as co-borrowers, the
financial institutions signatory to the Second Amended and Restated Credit Agreement as lenders, and JPMorgan
Chase Bank, N.A., as agent for the lenders.

The Second Amended and Restated Credit Agreement, among other things: (i) extended the term of the prior
credit facility by two years; (ii) increased  the  revolving credit commitment from $95 million to $105  million;
(iii) added a $30 million deferred draw term  loan  commitment (the ‘‘Term Loan’’), borrowings which the
Company used to redeem a portion of  its Senior Notes, (iv) reduced certain interest  rates and fees payable on
revolving credit borrowings; (v) removed Neenah Paper Company  of Canada (‘‘Neenah Canada’’) as a Guarantor
(as defined in the prior credit agreement) and released liens  and security interests previously granted by Neenah
Canada; and (vi) made certain definitional,  administrative and covenant changes.

The Term Loan was drawn in a single  draw  on  November  13, 2012, and is subject  to  certain borrowing conditions.
The principal balance of the Term Loan is repayable in quarterly installments beginning on  March 31, 2013.  Both
the revolving credit commitment and the  Term Loan mature on November 30,  2017 (or on August 15, 2014, if  by
that date the Senior Notes have not  been  redeemed, repurchased, defeased or repaid in full, or extended or
refinanced to a date at least 90 days after November 30, 2017).  The Term  Loan bears interest at either (1) a
prime rate-based index, as defined, plus  2.25 percent, or (2) LIBOR plus 3.75 percent. As of December 31 2012,
the weighted-average interest rate on  outstanding Term Loan  borrowings was 4.0 percent per annum.

F-22

As of December 31, 2012, the Company had a  $105 million secured revolving credit facility (the  ‘‘Revolver’’)
pursuant to the Second Amended and Restated  Credit Agreement. As of  December 31 2012, the weighted-average
interest rate on outstanding Revolver  borrowings  was 2.4 percent  per  annum. Borrowing availability under  the
Revolver is reduced by outstanding letters  of credit and reserves for  certain other items as defined in  the
Amended Credit Agreement. As of December 31 2012, the Company  had  $55.7 million of Revolver  borrowings
outstanding, approximately $0.7 million  of outstanding letters  of  credit and other  items, and $48.6  million of
available credit under the Revolver.

As of December 31 2012, the Second Amended and Restated Credit Agreement  had the  following  general terms
and conditions:

(cid:127) Borrowing Limit. The Company’s ability  to  borrow  under the  Revolver  is  limited  to  the lowest of

(a)  $105  million;  (b)  the  Company’s  borrowing  base  (as  determined  in  accordance  with  the  Second
Amended and Restated Credit Agreement) and  (c) the applicable cap on the amount of ‘‘credit facilities’’
under the indenture for the Senior Notes.

(cid:127) Term and Security. The Second Amended and Restated Credit Agreement will terminate on  November 30,

2017 (or on August 31, 2014 if the Senior Notes have not been repurchased,  defeased, refinanced or
extended as of such date). The Second Amended  and  Restated Credit Agreement  is secured  by
substantially all of the assets of the Company  and the  subsidiary borrowers.  Neenah Germany is not
obligated with respect to the Second Amended and  Restated Credit Agreement, either  as a borrower or  a
guarantor.

(cid:127) Interest Rate. The Revolver bears interest  at either  (1)  a prime rate-based index,  as defined, plus a

percentage ranging from 0.25 percent to 0.75  percent, or (2) LIBOR  plus a  percentage ranging from
1.75 percent to 2.25 percent, depending  upon the  amount  of  borrowing availability under the Revolver. The
Company is also required to pay a monthly facility fee on  the unused  amount  of  the Revolver commitment
at a per annum rate ranging between 0.25 percent  and 0.375 percent, depending upon  usage under the
Revolver.

(cid:127) Terms, Covenants and Events of Default. The  Second Amended and Restated Credit Agreement contains

terms, covenants and events of default with which the Company must  comply,  which the Company believed
are ordinary and standard for agreements of this nature.  Among other things, such  covenants restrict the
Company’s ability to incur certain additional debt, make specified restricted  payments, authorize  or issue
capital stock, enter into transactions with  affiliates, consolidate  or  merge with  or acquire another business,
sell certain of its assets, or dissolve or  wind up. In addition, if the Company has outstanding borrowings
under the Term Loan or if borrowing  availability under  the Second  Amended and Restated Credit
Agreement is less than $20 million, the Company is  required to achieve a fixed charge coverage ratio (as
defined in the Second Amended and  Restated Credit  Agreement) of not less than  1.1 to 1.0 for the
preceding 12-month period, tested as of the end  of such quarter.  As of December 31 2012, the Company
was in compliance with all terms of the Second Amended  and Restated Credit Agreement.

The Company’s ability to pay cash dividends on its  common stock was limited under the terms  of both the
Second Amended and Restated Credit  Agreement and the Senior Notes. At December 31 2012,  under the
most restrictive terms of the indenture for the Senior  Notes, the  Company’s ability to pay  cash dividends on
its  common stock was limited to a total  of $8 million in a  12-month period.  However, the  Company can pay
dividends in excess of $8 million in a  12-month period by making  restricted payments  as defined in the
indenture for the Senior Notes.

(cid:127) Stock Repurchases. The Second Amended and Restated Credit Agreement  allows  the Company to

repurchase (1) up to $15 million of its own stock on  or before  December  31, 2012, and (2) up to  an
additional $10 million of its stock annually thereafter during  the term of the  Second Amended and
Restated Credit Agreement, subject to the terms and conditions  contained in the Second Amended and
Restated Credit Agreement.

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Other  Debt

German Loan Agreement. In December  2006, Neenah Germany  entered into a 10-year  agreement with
HypoVereinsbank and IKB Deutsche Industriebank  AG to provide A10.0 million of project financing (the
‘‘German Loan Agreement’’). As of December  31, 2012, A5.0 million ($6.6 million, based on exchange rates at
December 31, 2012) was outstanding under  the German Loan Agreement.

F-23

 
German Lines of Credit

HypoVereinsbank Line of Credit. Neenah  Germany  has a revolving line of credit  with HypoVereinsbank (the
‘‘HypoVereinsbank Line of Credit’’)  that provides for borrowings  of  up to A15 million for general corporate
purposes. As of December 31, 2012, no  amounts were outstanding  under the HypoVereinsbank Line of Credit and
A15.0  million  ($19.8  million,  based  on  exchange  rates  at  December  31,  2012)  of  credit  was  available.  As  of
December 31, 2011, the weighted-average interest rate on  outstanding HypoVereinsbank Line of Credit borrowings
was 3.8 percent per annum.

Commerzbank Line of Credit. In January 2011,  Neenah Germany entered into an agreement  with Commerzbank
AG  (‘‘Commerzbank’’) to provide up  to A3.0 million of unsecured revolving credit borrowings for  general
corporate purposes (the ‘‘Commerzbank  Line of  Credit’’). In February  2012, the Company  and Commerzbank
amended the Commerzbank Line of Credit  to provide up  to A5.0 million of unsecured revolving credit borrowings.
As of December 31, 2012, no amounts  were outstanding under the Commerzbank Line of Credit and A5.0 million
($6.6  million,  based  on  exchanges  rates  at  December  31,  2012)  of  credit  was  available.  As  of  December  31,  2011,
the weighted average interest rate on  Commerzbank Line of  Credit borrowings  was  3.6 percent per annum.

Restrictions under German Credit Facilities

Neenah Germany’s ability to pay dividends or transfer funds to the  Company is  limited  under the  terms of both
the HypoVereinsbank and Commerzbank lines  of credit,  to  not  exceed certain  limits defined  in the agreements
without approval from the lenders or  repayment of the amount outstanding under  the lines  of credit.  In addition,
the terms of the HypoVereinsbank and Commerzbank  lines  of  credit require  Neenah Germany to maintain a  ratio
of stockholder’s equity to total assets  equal  to or greater than 45  percent. The Company was  in compliance with
all provisions of the HypoVereinsbank  and  Commerzbank lines of credit as of December 31,  2012.

Principal Payments

The following table presents the Company’s  required debt payments:

Debt payments

2013

2014 (a)

2015

2016

2017

Thereafter

Total

$4.7

$94.6

$6.2

$6.1

$70.7

$ —

$182.3

(a) Includes principal payments on the  Senior  Notes of $90 million.

Note 7. Pension and Other Postretirement Benefits

Pension Plans

Substantially all active employees of  the  Company’s  U.S. operations participate  in defined benefit pension plans
and/or defined contribution retirement plans. Neenah Germany has defined benefit plans designed  to  provide a
monthly pension upon retirement for substantially all  its employees  in Germany. In addition, the Company
maintains a SERP which is a non-qualified  defined benefit  plan.  The  Company provides  benefits under  the SERP
to the extent necessary to fulfill the intent of its defined  benefit retirement  plans without regard  to  the limitations
set by the Internal Revenue Code on  qualified  defined benefit  plans.

For the years ended December 31, 2012  and  2010, benefit  payments under  the SERP  exceeded the  sum  of
expected service cost and interest costs  for the plan for  the respective calendar years. In accordance with ASC
Topic 715, Compensation — Retirement Benefits (‘‘ASC Topic 715’’), the Company measured the liabilities  of the
SERP and recognized settlement losses  of  $3.5 million and $0.3 million, respectively.

The Company’s funding policy for qualified  defined benefit plans  for its U.S. operations  is to contribute assets to
fully fund the accumulated benefit obligation.  Subject to regulatory  and  tax deductibility limits,  any funding
shortfall is to be eliminated over a reasonable number of years. Nonqualified plans providing pension  benefits in
excess of limitations imposed by taxing  authorities are not funded. There  is  no legal  or governmental obligation to
fund Neenah Germany’s benefit plans  and  as such the  Neenah Germany defined benefit plans  are currently
unfunded.

F-24

The Company uses the fair value of pension  plan assets  to  determine pension expense, rather than averaging  gains
and losses over a period of years. Investment  gains  or losses represent the difference between the expected return
calculated using the fair value of the assets and the actual return  based on the fair value of assets. The Company’s
pension obligations are measured annually as  of December 31.  As of December 31,  2012, the Company’s pension
plans had cumulative unrecognized investment losses and other actuarial losses of approximately $81.2  million
recorded  in accumulated other comprehensive income.

Other  Postretirement Benefit Plans

The Company maintains postretirement health care and  life insurance  benefit plans for  active  employees of the
Company and former employees of the Canadian  pulp operations. The plans are generally  noncontributory for
employees who were eligible to retire on or before December 31, 1992 and contributory  for most employees  who
became eligible to  retire on or after  January  1, 1993.  The Company  does not provide a  subsidized benefit to most
employees hired after 2003.

The Company’s obligations for postretirement benefits  other than  pensions are measured annually as of
December 31. At December 31, 2012, the assumed inflationary  health  care cost trend rates used to determine
obligations at December 31, 2012 and costs for the  year  ended December  31, 2013 were 7.6 percent  gradually
decreasing to an ultimate rate of 4.5  percent  in 2027. The assumed  inflationary health care  cost trend rates used
to determine obligations at December  31,  2011 and  costs for the year  ended December  31, 2012 were 7.9 percent
gradually decreasing to an ultimate rate of  4.5 percent in  2027.

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F-25

 
The following table reconciles the benefit obligations, plan  assets, funded status and  net liability information of
the Company’s pension and other postretirement benefit plans.

Change in Benefit  Obligation:

Benefit obligation at beginning of year
Service cost
Interest cost
Currency
Actuarial loss
Benefit payments  from plans
Loss on plan settlement
Plan amendments
Other

Benefit obligation at end of year

Change in Plan Assets:

Fair value of plan assets at beginning  of  year
Actual gain on plan assets
Employer contributions
Benefit payments
Settlement payments
Other

Fair value of plan assets at end of year

Reconciliation of Funded Status

Fair value of plan assets
Projected benefit obligation

Pension Benefits

Postretirement Benefits
Other than  Pensions

Year Ended December 31,

2012

2011

2012

2011

$287.4
4.6
14.1
1.1
36.9
(12.5)
(6.9)
0.6
—

$252.7
4.1
14.5
(1.1)
28.9
(11.8)
—
—
0.1

$ 42.5
1.8
2.1
0.1
3.2
(3.0)
—
—
—

$325.3

$287.4

$ 46.7

$210.6
23.9
15.3
(10.5)
—
—

$192.2
15.2
12.9
(9.7)
—
—

$239.3

$210.6

$ —
—
—
—
—
—

$ —

$ 42.0
1.7
2.3
(0.1)
0.2
(2.8)
—
(0.8)
—

$ 42.5

$ —
—
—
(0.2)
—
0.2

$ —

$239.3
325.3

$210.6
287.4

$ —
46.7

$ —
42.5

Net liability recognized in statement of financial  position

$ (86.0) $ (76.8)

$(46.7)

$(42.5)

Amounts recognized in statement of financial  position consist of:

Current liabilities
Noncurrent liabilities

Net amount recognized

$ (2.8) $ (9.2)
(67.6)

(83.2)

$ (3.6)
(43.1)

$ (86.0) $ (76.8)

$(46.7)

$ (3.4)
(39.1)

$(42.5)

Amounts recognized in accumulated other comprehensive income consist of:

Accumulated actuarial loss
Prior service cost

Total recognized in accumulated other comprehensive income

Pension
Benefits

Postretirement Benefits
Other than Pensions

December 31,

2012

2011

$81.2
1.6

$60.4
1.2

$82.8

$61.6

2012

$ 9.8
0.4

$10.2

2011

$7.1
0.6

$7.7

F-26

Summary disaggregated information about the pension plans follows:

Projected benefit obligation
Accumulated benefit obligation
Fair value of plan assets

Components of Net Periodic Benefit Cost

Service cost
Interest cost
Expected return  on plan assets (a)
Recognized net actuarial loss
Amortization of prior service cost
Amount of curtailment loss recognized
Amount of settlement loss recognized

Net periodic benefit cost

December 31,

Assets
Exceed ABO

ABO
Exceed Assets

Total

2012

2011

2012

2011

2012

2011

$ — $ — $325.3
— 311.9
— 239.3

—
—

$287.4
274.0
210.6

$325.3
311.9
239.3

$287.4
274.0
210.6

Pension Benefits

Postretirement Benefits
Other than  Pensions

Year Ended December 31,

2012

2011

2010

$ 4.6
14.1
(15.3)
4.1
0.3
—
3.5

$ 4.1
14.5
(15.0)
1.6
0.2
—
—

$ 4.4
14.0
(13.8)
1.3
0.1
—
0.3

$ 11.3

$ 5.4

$ 6.3

2012

$1.8
2.1
—
0.5
0.2
0.3
—

$4.9

2011

$1.7
2.3
—
0.2
0.5
—
—

$4.7

2010

$1.6
2.2
—
0.1
0.4
—
—

$4.3

(a) The expected  return on plan assets  is determined by multiplying  the fair value of plan assets at the prior

year-end (adjusted for estimated current  year cash benefit payments  and contributions) by the expected
long-term rate of return.

Other  Changes in Plan Assets and Benefit  Obligations Recognized  in  Other Comprehensive  Income

Net periodic benefit expense

Accumulated  actuarial  loss
Prior  service  cost  (credit)

Total recognized in other comprehensive  income

Total recognized in net periodic benefit  cost  and other

Pension Benefits

Postretirement Benefits
Other than  Pensions

Year Ended December 31,

2012

2011

2010

2012

2011

2010

$11.3

$ 5.4

$ 6.3

$ 4.9

$ 4.7

$ 4.3

20.8
0.4

21.2

27.1
(0.1)

27.0

5.0
0.7

5.7

2.7
(0.2)

2.5

0.1
(1.4)

(1.3)

3.7
(0.4)

3.3

comprehensive income

$32.5

$32.4

$12.0

$ 7.4

$ 3.4

$ 7.6

The estimated net actuarial loss and  prior  service cost  for  the  defined benefit pension  plans expected to be
amortized from accumulated other comprehensive income  into net  periodic benefit cost  over the next  fiscal year
are $6.2 million and $0.2 million, respectively. The estimated net actuarial loss and prior service cost for
postretirement benefits other than pensions  expected to be amortized from accumulated other comprehensive
income into net periodic benefit cost over  the next fiscal year is $0.6 million and  $0.1 million, respectively.

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F-27

 
Weighted-Average Assumptions Used to Determine Benefit Obligations at December 31

Discount rate
Rate of compensation increase

Pension Benefits

Postretirement Benefits
Other than Pensions

2012

2011

2012

4.19%
2.96%

5.14%
2.95%

4.12%
—

2011

5.03%
—

Weighted-Average Assumptions Used to Determine Net Periodic  Benefit Cost for Years  Ended  December  31

Pension Benefits

Postretirement Benefits
Other than Pensions

Year Ended December 31,

2012

2011

2010

2012

2011

2010

Discount rate
Expected long-term return on plan assets
Rate of compensation increase

Expected Long-Term Rate of Return and Investment  Strategies

5.14% 5.86% 6.06% 5.03% 5.70% 5.92%
7.25% 7.75% 8.00% —
2.95% 3.91% 3.91% —

—
—

—
—

The expected long-term rate of return  on  pension fund  assets  held by the Company’s pension  trusts was
determined based on several factors,  including input from pension  investment consultants and projected  long-term
returns of broad  equity and bond indices.  Also  considered were the  plans’ historical 10-year and  15-year
compounded annual returns. It is anticipated that,  on average,  actively managed  U.S. pension plan assets will
generate annual long-term rates of return of  at  least 7.00 percent. The  expected long-term  rate of return on the
assets in the plans was based on an asset allocation  assumption of approximately 40 percent with  equity managers,
with expected long-term rates of return of approximately 8 to10 percent, and 60 percent with fixed income
managers, with an expected long-term rate  of return  of about  5 to 7 percent.  The  actual asset allocation  is
regularly reviewed and periodically rebalanced  to  the targeted allocation when considered  appropriate.

Plan Assets

Pension plan asset allocations are as follows:

Asset  Category
Equity securities
Debt securities
Cash and money-market funds

Total

Percentage of Plan Assets
At December 31,

2012

2011

2010

40%
59%
1%

43%
55%
2%

62%
37%
1%

100% 100% 100%

The Company’s investment objective  for pension plan assets is to ensure, over  the long-term life of  the pension
plans, an adequate pool of assets to support the  benefit obligations  to  participants, retirees, and  beneficiaries.
Specifically, this objective includes the desire to: (a) invest assets in  a manner such that future assets are available
to fund liabilities, (b) maintain liquidity  sufficient to pay current benefits  when due and (c) diversify,  over time,
among asset classes so assets earn a reasonable return with  acceptable  risk to capital.

The target investment allocation and permissible allocation  range for plan  assets by category are as follows:

Asset  Category
Equity securities
Debt securities / Fixed Income

Strategic Target

Permitted Range

40%
60%

40-50%
50-60%

As of December 31, 2012, no company or  group  of  companies in  a  single  industry represented more than five
percent of plan assets.

F-28

The Company’s investment policies are  established by an  investment committee  composed of members of senior
management and are validated periodically against actual investment returns.  As of December 31,  2012, the
Company’s investment assumptions are  as  follows:

(a) the plan should be substantially  fully invested in debt and  equity securities  at all times because

substantial cash holdings will reduce  long-term rates  of return;

(b) equity investments will provide greater long-term returns than fixed income investments, although with

greater  short-term volatility;

(c)

it is prudent to diversify plan investments across major asset classes;

(d) allocating a portion of plan assets  to  foreign equities will  increase  portfolio diversification, decrease

portfolio risk and provide the potential for long-term returns;

(e) investment managers with active mandates can reduce portfolio risk below market risk and  potentially
add value through security selection  strategies, and a  portion of plan assets should be allocated to such
active  mandates;

(f) a component of passive, indexed  management can benefit  the  plans  through  greater  diversification and

lower cost, and a portion of the plan assets  should be allocated to such  passive  mandates, and

(g) it is appropriate to retain more  than one  investment manager,  given the size of the plans, provided that

such managers offer asset class or style diversification.

For the years ended December 31, 2012,  2011 and 2010, no plan  assets were  invested  in the Company’s securities.

Cash Flows

At December 31, 2012, the Company  expects  to  make  aggregate contributions  to  qualified pension  trusts and
payments of pension benefits for unfunded pension plans  in 2013  of approximately  $12.8 million (based on
exchange rates at December 31, 2012).

Future Benefit Payments

The following benefit payments, which reflect  expected future service, as appropriate,  are expected  to  be paid:

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2013
2014
2015
2016
2017
Years 2018 - 2022

Health Care Cost  Trends

Pension Plans

Postretirement Benefits
Other than Pensions

$14.1
14.3
14.9
15.7
17.3
95.8

$ 3.6
3.1
3.6
3.9
4.1
21.2

Assumed health care cost trend rates  affect  the amounts reported for postretirement  health  care benefit plans. A
one-percentage-point change in assumed  health care cost trend rates  would have the following effects:

Effect on total of service and interest  cost components
Effect on post-retirement benefit obligation

One Percentage-Point

Increase

Decrease

$0.1
0.5

$(0.1)
(0.5)

F-29

 
Defined Contribution Retirement Plans

Company contributions to defined contribution retirement  plans are primarily  based on  the age  and compensation
of covered employees. Contributions to  these  plans, all of  which were charged to expense, were  $1.8 million in
2012, $1.6 million in 2011 and $1.5 million  in 2010. In  addition,  the Company maintains a  supplemental retirement
contribution plan (the ‘‘SRCP’’) which  is  a non-qualified, unfunded  defined  contribution plan.  The  Company
provides benefits under the SRCP to the  extent necessary to  fulfill the intent  of  its  defined contribution retirement
plans without regard to the limitations set by  the Internal Revenue  Code on qualified  defined  contribution plans.
For the years ended December 31, 2012  and  2011, the Company recognized expense related  to  the SRCP of
approximately $0.2 million and $0.1 million,  respectively. For the year  ended December  31, 2010, the  Company
recognized expense related to the SRCP  of  less  than $0.1  million.

Investment Plans

The Company provides voluntary contribution investment  plans to substantially all North American employees.
Under the plans, the Company matches a portion of employee  contributions. For the  years  ended December  31,
2012, 2011 and 2010, costs charged to expense for company matching  contributions under these  plans were
$1.7 million, $1.5 million and $1.3 million,  respectively.

Note 8. Stock Compensation Plans

The Company established the 2004 Omnibus Stock and Incentive  Plan (the ‘‘Omnibus Plan’’)  in December 2004
and reserved 3,500,000 shares of $0.01 par  value common stock (‘‘Common Stock’’) for issuance under the
Omnibus Plan. Pursuant to the terms of the Omnibus Plan,  the compensation committee  of  the Company’s  Board
of Directors may grant various types of  equity-based compensation awards, including incentive and  nonqualified
stock options, SARs, restricted stock, RSUs, RSUs with performance  conditions (‘‘Performance Shares’’) and
performance units, in addition to certain cash-based awards. All grants under  the Omnibus  Plan  will be made at
fair market value and no grant may be repriced. In general,  the options expire ten  years  from the date  of grant
and vest over a three-year service period. As of December 31, 2012,  approximately  1,060,000 shares  of  Common
Stock were reserved for future issuance under  the Omnibus Plan. As of December 31, 2012,  the number of shares
available for future issuance was reduced  by approximately 10,000 shares for outstanding SARs where  the closing
market price for  the Company’s common stock was greater than the exercise price  of the SAR. The  Company
accounts for stock-based compensation pursuant to the fair  value recognition  provisions of ASC  Topic 718,
Compensation — Stock Compensation (‘‘ASC Topic 718’’).

Valuation and Expense Information Under  ASC  Topic 718

Substantially all stock-based compensation  expense has been  recorded in selling, general  and administrative
expenses. The following table summarizes  stock-based compensation costs  and related income tax benefits.

Stock-based compensation expense
Income tax benefit

Stock-based compensation, net of income  tax benefit

Year Ended December 31,

2012

2011

2010

$ 4.9
(1.9)

$ 4.3
(1.6)

$ 4.9
(1.9)

$ 3.0

$ 2.7

$ 3.0

The following table summarizes total compensation costs related to the Company’s equity awards  and amounts
recognized in the year ended December 31,  2012.

Unrecognized compensation cost — December 31,  2011

Grant date fair value current year grants
Compensation expense recognized
Change in estimate of shares to be forfeited

Unrecognized compensation cost — December 31,  2012

Expected amortization period (in years)

F-30

Stock Options

Performance
Shares
and RSUs

$ 0.8
2.0
(1.2)
—

$ 1.6

3.1

$ 2.4
3.5
(3.7)
0.3

$ 2.5

1.6

Stock Options

For the year ended December 31, 2012,  the Company awarded nonqualified stock options to Long-Term
Compensation Plan (the ‘‘LTCP’’) participants to purchase approximately 96,000 shares of Common  Stock (subject
to forfeiture due to termination of employment  and  other  conditions).  In  addition, the  Company awarded to a
non-employee member of the Board of Directors (the ‘‘Board of  Directors’’) nonqualified stock  options to
purchase 1,570 shares of Common Stock. For the  year ended December 31, 2012, the  weighted-average exercise
price of such nonqualified stock option  awards was $24.14 per share.  The  weighted-average grant  date fair value
for stock options granted for the years ended year ended  December 31,  2012 and 2011 was  $8.13 per share and
$8.34 per share, respectively, and was estimated using the Black-Scholes  option  valuation model with the following
assumptions:

Expected term in years
Interest rate
Volatility
Dividend yield

Year Ended December 31,

2012

4.9
1.1%
45.4%
2.0%

2011

5.3
2.3%
57.1%
2.3%

Expected volatility and the expected  term were  estimated  by reference to the  historical stock  price performance  of
the Company and historical data for the  Company’s  stock option  awards, respectively.  The  risk-free interest rate
was based on the yield on U.S. Treasury bonds with  a remaining term approximately equivalent to the expected
term of the stock option awards. Forfeitures  were estimated  at the date of grant.

During  the year ended December 31,  2012,  the Company awarded  nonqualified stock options to its  President and
Chief Executive Officer to purchase 125,000  shares of Common  Stock (subject to forfeiture due to termination of
employment and other conditions). The exercise  price of such  nonqualified stock option awards was $24.09  per
share and the options expire in ten years.  If  certain absolute total return to shareholder targets are achieved,
25 percent of the options will vest on  December 31, 2014,  50 percent will vest on December  31, 2015 and
100 percent will vest on December 31, 2016.  Any unvested shares as of December  31, 2016 will be forfeited. The
grant date fair value of such stock options was $9.55 per share and was estimated using a ‘‘Monte-Carlo’’
simulation valuation model.

The following table summarizes stock option  activity under  the Omnibus  Plan for the year ended  December 31,
2012:

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Options outstanding — December 31, 2011
Add: Options granted
Less: Options exercised
Less: Options forfeited/cancelled

Options outstanding — December 31, 2012

Number of
Stock Options

Weighted-Average
Exercise Price

2,052,769
222,220
408,818
161,459

1,704,712

$23.61
$24.11
$15.74
$32.74

$24.70

The status of outstanding and exercisable stock options as  of  December  31, 2012, summarized by exercise price
follows:

Exercise Price

$ 7.41 - $21.13
$22.44 - $29.43
$30.15 - $34.61
$35.92 - $42.24

Options Vested or Expected to Vest

Options Exercisable

Number of
Options

566,151
440,366
527,121
163,610

1,697,248

Weighted-Average Weighted-
Average
Exercise
Price

Remaining
Contractual Life
(Years)

Aggregate
Intrinsic
Value (a)

6.8
6.7
2.1
4.3

5.1

$13.12
$25.55
$32.66
$37.09

$24.72

$ 8.7
1.3
-
-

$10.0

Number of
Options

450,335
218,615
527,121
163,610

1,359,681

Weighted-
Average
Exercise
Price

Aggregate
Intrinsic
Value (a)

$12.15
$27.06
$32.66
$37.09

$25.50

$7.3
0.4
-
-

$7.7

(a) Represents the total pre-tax intrinsic  value as  of December 31, 2012 that  option holders  would have received
had they exercised their options as of  such  date. The pre-tax intrinsic value is based on the closing market
price for the Company’s common stock of $28.47  on December 31, 2012.

F-31

 
The aggregate pre-tax intrinsic value  of  stock options exercised for the  years ended December  31, 2012, 2011  and
2010 was $5.1 million, $2.9 million and $0.9  million,  respectively.

The following table summarizes the status of  the Company’s unvested stock options as  of  December 31, 2012 and
activity for the year then ended:

Outstanding — December 31, 2011
Add: Options granted
Less: Options vested
Less: Options forfeited/cancelled

Outstanding — December 31, 2012

Number of
Stock Options

Weighted-Average
Grant Date Fair Value

394,959
222,220
271,398
750

345,031

$5.25
$8.93
$4.42
$7.36

$8.26

As of December 31, 2012, certain participants met age  and service  requirements that allowed their options to
qualify for accelerated vesting upon retirement. As of December 31, 2012, there  were approximately 47,000 stock
options subject to accelerated vesting  that such participants would have been eligible  to  exercise if  they had retired
as of  such date. The aggregate grant date  fair value of options subject to accelerated vesting was $0.4  million. For
the year ended December 31, 2012, stock-based compensation  expense for such  options was  $0.2 million. For the
year ended December 31, 2012, the aggregate grant date fair value  of  options vested, including options subject to
accelerated vesting, was $1.6 million.  Stock  options that reflect  accelerated vesting for expense  recognition become
exercisable according to the contract terms of the stock option grant.

Performance Shares

For the year ended December 31, 2012,  the Company granted target awards of 103,000 Performance Units
(subject to forfeiture due to termination of  employment  and other conditions)  to  LTCP participants. The
measurement period for the Performance  Units is  January 1, 2012  through December 31, 2012.  The Performance
Units vest on December 31, 2014. The  Company will issue  Common Stock equal  to  approximately  150 percent of
the Performance Unit target awards based on the  Company’s return on invested capital, consolidated revenue
growth, the percentage of consolidated  free cash  flow to revenue and total return to shareholders  relative to the
companies in the Russell 2000(cid:3) Value small cap index. The market price on  the date  of  grant for the Performance
Units was $24.09 per share. Based on the  achievement of  performance targets,  the Company is recognizing stock-
based compensation expense pro-rata  over the  vesting  term of the Performance Units.

RSUs

For the year ended December 31, 2012,  the Company awarded 12,025  RSUs to members of the Board of
Directors (the ‘‘Director Awards’’). The  weighted average grant  date fair value  of  the Director Awards was $27.05
per  share and the awards vest one year  from the date  of grant. During the  vesting period, the holders  of Director
Awards are entitled to dividends, but the shares do  not  have voting  rights and are forfeited  in the event the  holder
is no longer a member of the Board of  Directors.

The following table summarizes the activity of the Company’s unvested  stock-based awards (other  than stock
options) for the year ended December 31,  2012:

Outstanding — December 31, 2011
Shares granted (a)
Shares vested
Shares expired or cancelled

Outstanding — December 31, 2012 (b)

RSUs

1,045,830
12,912
(837,179)
—

221,563

Weighted-Average Grant
Date Fair Value

Performance Weighted-Average  Grant

Shares

Date  Fair Value

$ 9.87
$22.72
$ 8.23
—

$16.81

—
103,000
—
(5,100)

97,900

—
$36.13
—
$36.13

$36.13

(a) Includes 887 RSUs granted in lieu of  cash dividends.  Such  dividends-in-kind vest concurrently with the

underlying RSUs.

(b) The aggregate pre-tax intrinsic value  of  outstanding  RSUs  as of December 31, 2012  was $6.3 million.

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The aggregate pre-tax intrinsic value  of  restricted stock  and RSUs that vested for the years ended  December 31,
2012, 2011 and 2010 was $21.6 million, $1.7 million and $2.5  million, respectively.

Excess Tax Benefits

ASC Topic 718 requires the reporting of excess tax benefits related to the exercise or vesting of stock-based
awards as cash provided by financing activities  within the statement of cash flows. Excess tax  benefits represent
the difference between the tax deduction  the Company  will  receive on its  tax return  for compensation recognized
by employees upon the vesting or exercise of stock-based  awards and the tax  benefit recognized for  the grant date
fair value of such awards. Excess tax  benefits  are a  non-cash item and therefore a reduction in cash flow from
operations is recorded to offset the amount of excess tax benefits reported in  cash flows from financing  activities.
For the years ended December 31, 2012  and  2011, the Company recognized excess  tax benefits related to the
exercise or vesting of stock-based awards of  $6.1 million and $1.0 million, respectively.  For  the year ended
December 31, 2010, the Company recognized in its provision  for income taxes on the  consolidated  statement of
operations excess tax costs related to  the exercise or vesting of stock-based awards  of  approximately  $0.2 million.

Note 9. Stockholders’ Equity

Common Stock

The Company has authorized 100 million  shares of  Common Stock. Holders of the Company’s Common Stock are
entitled to one vote per share.

On May 17, 2012, the Company announced that its Board  of  Directors authorized a program that would allow the
Company to repurchase up to $10 million of its outstanding Common  Stock through May 16,  2013 (the ‘‘Stock
Purchase Plan’’). Purchases by the Company  under the Stock Purchase Plan will be made from time to time  in the
open market or in privately negotiated transactions in  accordance with  the requirements  of  applicable  law. The
timing and amount of any purchases will  depend  on share price, market conditions and other factors. The Stock
Purchase Plan does not require the Company  to  purchase  any  specific number of shares  and may  be  suspended or
discontinued at any time.

The Company expects to fund the Stock Purchase Plan using cash on  hand  or Revolver borrowings. For  the year
ended December 31, 2012, the Company purchased approximately 158,000 shares of  Common Stock at an
aggregate cost of $4.1 million.

For the years ended December 31, 2012,  2011 and 2010, the  Company acquired 302,000 shares, 25,000 shares and
15,500 shares of Common Stock, respectively,  at a  cost of approximately $7.6 million, $0.5  million and
$0.2 million, respectively, for shares surrendered by  employees to pay taxes  due  on vested restricted stock awards.

Each  share of Common Stock contains  a preferred stock purchase right that is associated  with the share. These
preferred stock purchase rights are transferred only with  shares of Common  Stock. The preferred  stock  purchase
rights become exercisable and separately  certificated only upon  a ‘‘Rights Distribution Date’’  as that term is
defined in the stockholder rights agreement adopted  by the Company  at the time of the Spin-Off.  In general, a
Rights Distribution Date occurs ten business  days following either  of these events:  (i) a  person or group  has
acquired or obtained the right to acquire  beneficial ownership of  15 percent or  more of the outstanding  shares of
our  Common Stock then outstanding  or  (ii) a tender  offer or exchange  offer is commenced that would result  in a
person or group acquiring 15 percent or more of the outstanding shares of  our  Common Stock then  outstanding.

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Preferred Stock

The Company has authorized 20 million  shares of  $0.01 par  value preferred  stock. The preferred stock may be
issued in one or more series and with  such  designations and  preferences for each series as  shall be stated in the
resolutions providing for the designation and issue of each  such series  adopted by the  Board of Directors of the
Company. The Board of Directors is  authorized by the Company’s  articles of incorporation  to  determine the
voting, dividend, redemption and liquidation  preferences pertaining to each such series. No shares of  preferred
stock have been issued by the Company.

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Note 10. Commitments

Leases

The future minimum obligations under operating  leases having a noncancelable term  in excess of one year as  of
December 31, 2012, are as follows:

2013
2014
2015
2016
2017
Thereafter

Future minimum lease obligations

$1.4
1.2
0.9
0.7
0.2
—

$4.4

For the years ended December 31, 2012,  2011 and 2010 rent expense under operating leases was $4.2 million,
$3.2 million and $2.5 million, respectively.

Purchase Commitments

The  Company  has  certain  minimum  purchase  commitments,  primarily  for  coal  purchases,  that  extend  beyond
December  31,  2012.  Commitments  under  these  contracts  are  approximately  $7.7  million  in  2013  and  $5.0  million
in 2014. Although the Company is primarily liable for  payments on the above-mentioned leases  and purchase
commitments, management believes exposure to losses, if any,  under  these arrangements is not material.

Note 11. Contingencies and Legal Matters

Litigation

The Company is involved in certain legal actions and  claims arising in the  ordinary course of business. While the
outcome of these legal actions and claims  cannot be predicted with certainty, it  is the opinion of management that
the outcome of any such claim which  is pending or  threatened, either individually  or on  a combined basis, will not
have a material effect on the consolidated  financial condition, results  of  operations or  liquidity of the Company.

Income Taxes

The Company is continuously undergoing examination by the Internal Revenue  Service (the ‘‘IRS’’) as well as
various state and foreign jurisdictions.  The IRS  and  other  taxing  authorities routinely challenge certain  deductions
and credits reported by the Company on its income tax returns. See  Note 5,  ‘‘Income Taxes’’ for  additional detail.

US Tax Audit — Tax Years 2007 and 2008

In  December 2010, the IRS issued a Revenue Agent’s Report for the 2007 and  2008 tax  years.  The Company
submitted a protest to the Appeals Division of the IRS with respect to certain unresolved  issues  which involve a
proposed IRS adjustment with respect  to  dual consolidated  losses  (‘‘DCLs’’) and the recapture of net operating
losses emanating from the Company’s  former  Canadian operations. The Company’s protest asserted that the IRS
made several errors in its assessment of  the DCL rules  and,  as such, the proposed adjustment was erroneous. In
November 2012, the Company’s protest was  upheld and the audit  of  the 2007  and 2008  tax years was  finalized
with a finding of no additional taxes  due.

German Tax Audit — Tax Years 2006 to 2007

In  November 2010, the Company received  a tax examination report from the German tax  authorities challenging
the validity of certain interest expense deductions claimed on the Company’s  tax returns  for the  years  2006 and
2007. The Company is indemnified by FiberMark,  Inc. for  any tax liabilities  arising  from the operations of Neenah
Germany prior to October 2006. In August 2011, the  Company received tax  assessments totaling A3.7 million from
the German tax authorities and submitted  an appeal challenging these assessments. The Company believes that
the finding which invalidates the deductibility  of certain  interest  expense deductions is improper and is vigorously
contesting the finding. As of December 31,  2011, no amounts  were reserved related  to  these  issues. In November
2011 and January 2012, the Company paid a total of A1.9 million against the August 2011 tax  assessments. The

F-34

Company reflected these payments as  assets ($2.5  million in  ‘‘Income taxes  receivable’’ on the  consolidated
balance sheet as of December 31, 2012) in  recognition  that such amounts would  be  treated  as prepayments against
any assessments ultimately owed. During  2012, the  Company submitted additional information to the German tax
authorities to support the validity of  its  interest expense deductions; however, as of December  31, 2012, they had
not rendered a decision on the Company’s appeal.

In  the fourth quarter of 2012, legislation  was proposed in  the German legislature  that  would eliminate certain
previously allowable interest expense  deductions  on a  prospective and retroactive  basis. The legislation  was
subsequently enacted in the first quarter  of  2013. Management believes the retroactive application of  the
legislation is unconstitutional and the likelihood of it being sustained is remote. As of December  31, 2012, the
Company recorded a liability for uncertain income tax positions  based on an assessment of the likelihood of
alternative outcomes, including, the possibility of a  potential compromise related to this issue  for the  2006 and
2007 tax years and for subsequent periods through 2012. Management believes it  is remote that the Company’s
liability for unrecognized tax benefits  related to these  matters will significantly  increase within the  next 12 months.
While Management believes that retroactive application of this legislation is remote, should  retroactive application
of the legislation be sustained, the outcome could have  a material effect  on the Company’s results  of  operations,
cash flows and financial position.

Indemnifications

Pursuant to a Distribution Agreement, an Employee Matters  Agreement and a Tax Sharing Agreement,  the
Company has agreed to indemnify Kimberly-Clark for  certain liabilities or risks related to the Spin-Off. Many of
the potential indemnification liabilities under  these agreements are unknown,  remote  or highly  contingent.
Furthermore, even in the event that  an indemnification claim is asserted,  liability  for indemnification  is subject to
determination under the terms of the  applicable agreement.  For these  reasons, the  Company is  unable to estimate
the maximum potential amount of the  possible  future  liability under the indemnity provisions of these agreements.
However, the Company accrues for any potentially indemnifiable liability or risk under  these  agreements for  which
it believes a future payment is probable  and  a range of loss can be reasonably  estimated.  As of December 31,
2012, management believes the Company’s  liability  under such indemnification obligations was not material to the
consolidated financial statements.

Environmental, Health and Safety Matters

The Company is subject to federal, state  and local laws, regulations  and ordinances relating to various
environmental, health and safety matters.  The Company is in compliance with,  or is taking  actions designed to
ensure compliance with, these laws, regulations and ordinances. However,  the nature of the  Company’s business
exposes it to the risk of claims with respect  to environmental, health and safety matters, and  there can  be  no
assurance that material costs or liabilities  will not be incurred  in connection with such claims. Except for certain
orders issued by environmental, health and safety regulatory agencies,  with which management believes the
Company is in compliance and which management believes are immaterial to the results of operations of the
Company’s business, Neenah is not currently  named  as a party  in any  judicial or  administrative proceeding relating
to environmental, health and safety matters.

While the Company has incurred in the  past several years, and will  continue to incur, capital and operating
expenditures in order to comply with  environmental, health and safety  laws, regulations and ordinances,
management believes that the Company’s future cost of compliance with environmental, health and safety laws,
regulations and ordinances, and its exposure to liability for environmental, health and safety claims will not have a
material effect on its financial condition,  results of operations  or  liquidity. However,  future events,  such as changes
in existing laws and regulations or contamination of sites owned, operated or  used  for waste disposal by the
Company (including currently unknown  contamination  and  contamination caused by prior  owners and operators of
such sites or other waste generators)  may give rise to additional costs which could have a  material  effect on the
Company’s financial condition, results of  operations or liquidity.

The Company incurs capital expenditures  necessary to meet legal requirements and  otherwise relating  to the
protection of the environment at its facilities in  the United States  and  internationally. For these purposes,  the
Company has planned capital expenditures for  environmental  projects  during the  period 2012 through 2014 of
approximately $1 million to $2 million annually. The Company’s  anticipated  capital expenditures  for environmental
projects are not expected to have a material  effect on  our financial condition, results of  operations or  liquidity.

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Employees and Labor Relations

As of December 31, 2012, the Company had approximately 1,870 regular full-time  employees of whom 725 hourly
and 345 salaried employees were located in the  United States and 495  hourly  and 305 salaried  employees were
located in Germany.

Hourly employees at the Whiting, Neenah,  Munising and Appleton  paper mills  are represented by the United
Steelworkers Union (the ‘‘USW’’). The  collective bargaining agreements between the Whiting paper mills and the
USW expired on January 31, 2013. The  collective bargaining  agreements  between the Neenah, Munising and
Appleton paper mills and the USW expire on June 30,  2013, July 14, 2013 and May 31, 2014,  respectively.
Separately, the Whiting, Neenah, Munising and  Appleton paper  mills have  bargained jointly  with the union on
pension matters. The agreement on pension  matters will  remain  in effect until  September 2019.

Approximately 50 percent of salaried  employees  and 80  percent of hourly  employees of Neenah  Germany are
eligible to be represented by the Mining,  Chemicals and Energy Trade Union,  Industriegewerkschaft Bergbau,
Chemie  and Energie (the ‘‘IG BCE’’). In  December 2011, the  IG BCE and a national trade association
representing all employers in the industry signed  a new  collective  bargaining  agreement covering  union employees
of Neenah Germany that expires in May  2013.

As of December 31, 2012, 645 hourly  employees in the  United States were covered  by  collective  bargaining
agreements that have expired or will  expire within the next  12-months.  The Company  believes it has satisfactory
relations with its employees covered by  such  collective  bargaining agreements. Under German law union
membership is voluntary and does not need  to be disclosed to the Company. As a result,  the number  of
employees covered by the collective bargaining agreement with the IG BCE that expires  in May 2013 cannot be
determined. In February 2013, the Company  reached agreement  with the  USW  on new collective bargaining
agreements for all of its U.S. paper mills.  The new  agreements  between the Whiting, Neenah,  Munising and
Appleton paper mills and the USW expire on January  31, 2018, June 30, 2018, July 14, 2018  and May 31,  2019,
respectively.

Note 12. Discontinued Operations

Sale of the Pictou Mill and the Woodlands

In  March 2010, Neenah Canada sold the  Woodlands  to  Northern Pulp  for  C$82.5  million ($78.6 million). The sale
resulted in a pre-tax gain, net of fees  and  other  transaction costs,  of  $74.1 million. The sale of the Woodlands
resulted in the substantially complete liquidation  of the Company’s  investment in Neenah  Canada.  In  accordance
with ASC Topic 830, $87.9 million of  cumulative  currency  translation  adjustments attributable to the Company’s
Canadian subsidiaries were reclassified  into earnings and recognized  as part of the gain  on sale of the Woodlands.
The sale of the Woodlands represented the  cessation of the  Company’s operating  activities in Canada; however,
the Company will  have certain continuing post-employment benefit  obligations related to its  Canadian  operations.
The transaction did not generate a cash  tax liability because  the tax basis  for the  Woodlands was approximately
equal to the sale price.

In  conjunction with the sale of the Pictou Mill, the Company  entered into a  stumpage agreement  (the  ‘‘Stumpage
Agreement’’) which allowed Northern Pulp to harvest softwood timber from the Woodlands. The Stumpage
Agreement was terminated in March  2010  in conjunction with  the sale  of the Woodlands. For the  year ended
December 31, 2010, the Company recognized revenue of approximately $1.4 million,  respectively, related to timber
sales pursuant to the Stumpage Agreement.

F-36

The following table presents the results of  discontinued  operations:

Net sales, net of intersegment sales

Discontinued operations:

Income (loss) from operations

Gain on disposal of the Woodlands
Reclassification of cumulative translation adjustments related  to

investments in Canada (b)
Loss on disposal - Pictou Mill

Gain on disposal

Income (loss) before income taxes
(Provision) benefit for income taxes  (a)

Year Ended December  31,

2012

2011

2010

$ — $ — $

1.4

$

(0.1) $

(0.3) $

1.0

—

—
—

—

—

—
—

—

(0.1)
4.5

(0.3)
0.1

74.1

87.9
—

162.0

163.0
(28.9)

Income (loss) from discontinued operations, net of  income taxes

$

4.4

$

(0.2) $ 134.1

(a) In November 2012, IRS audits of  the 2007  and  2008 tax  years  were  finalized with a  finding of no

additional taxes due. As a result, the Company recognized  a  non-cash tax benefit  of $4.5 million related
to the reversal of certain liabilities for  uncertain income tax positions.

(b) The reclassification of cumulative foreign  currency translation  gains had no tax consequences.

Note 13. Business Segment and Geographic Information

The Company reports its operations in two primary segments: Technical Products  and Fine Paper. The technical
products business is an international producer  of transportation  and other  filter media  and durable, saturated and
coated substrates for industrial products backings  and a  variety of other  end markets. The fine  paper business is a
supplier of premium writing, text and cover papers, bright papers  and specialty papers in North America. Each
segment  employs  different  technologies  and  marketing  strategies.  The  Other  segment  includes  the  Index,  Tag  and
Vellum Bristol brands. Disclosure of segment  information is on the same basis that management uses  internally
for evaluating segment performance and  allocating  resources.  Transactions  between  segments are  eliminated in
consolidation. The costs of shared services, and other administrative functions  managed on a common basis, are
allocated to the segments based on usage, where  possible, or other factors  based on the nature of  the activity.
General corporate expenses that do not  directly support  the operations of the business segments  are shown  as
Unallocated corporate costs. The accounting policies of the  reportable operating segments are the same as those
described in Note  2, ‘‘Summary of Significant Accounting Policies.’’

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F-37

 
Business Segments

Net sales
Technical Products
Fine Paper
Other

Consolidated

Operating income (loss)
Technical Products
Fine Paper (a)
Other
Unallocated corporate costs (b)

Consolidated

Year Ended December  31,

2012

2011

2010

$ 406.6
372.7
29.5

$ 421.1
274.9
—

$ 384.3
273.4
—

$ 808.8

$ 696.0

$ 657.7

Year Ended December  31,

2012

2011

2010

$ 37.6
50.0
2.4
(19.6)

$ 33.8
39.7
—
(16.9)

$ 29.2
40.5
—
(14.6)

$ 70.4

$ 56.6

$ 55.1

(a) Operating income for the year ended December 31, 2012 include integration  costs of $5.8 million related
to the acquisition of the Wausau brands. Operating income for the year  ended  December 31, 2010
includes a gain related to the sale of the  Ripon Mill of $3.4  million.

(b) Unallocated corporate costs for the  year ended December 31, 2012  includes a  SERP settlement charge  of

$3.5 million and a pre-tax loss of approximately  $0.6 million related to the Third  Early Redemption. For
the year ended December 31, 2011, unallocated corporate costs include  a pre-tax loss of approximately
$2.4 million related to the Second Early Redemption.

F-38

Depreciation and amortization
Technical Products
Fine Paper
Corporate

Consolidated

Capital expenditures
Technical Products
Fine Paper
Corporate

Consolidated

Total  Assets
Technical Products
Fine Paper (a)
Corporate and other

Total

Year Ended December 31,

2012

2011

2010

$15.7
9.4
3.7

$17.6
9.5
3.9

$16.9
9.7
4.7

$28.8

$31.0

$31.3

Year Ended December 31,

2012

2011

2010

$14.7
10.2
0.2

$18.0
4.2
0.9

$10.7
6.7
—

$25.1

$23.1

$17.4

December  31,

2012

2011

$348.5
214.0
48.2

$336.3
162.2
66.6

$610.7

$565.1

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(a)  The increase in total assets was primarily due  to  assets acquired in the  acquisition  of the Wausau brands.

Geographic Information

Net sales
United States
Europe

Consolidated

Total  Assets
United States
Canada
Europe

Total

Year Ended December 31,

2012

2011

2010

$543.4
265.4

$416.2
279.8

$413.6
244.1

$808.8

$696.0

$657.7

December  31,

2012

2011

$322.5
0.2
288.0

$286.4
0.3
278.4

$610.7

$565.1

Net sales are attributed to geographic areas based  on the physical location of  the selling  entities. Segment
identifiable assets are those that are directly used in the segments  operations. Corporate assets  are primarily cash,
deferred income taxes and deferred financing costs.

F-39

 
Concentrations

For the years ended December 31, 2012,  2011 and 2010, sales to the three  largest customers of the  fine paper
business represented approximately 30  percent, 40 percent  and  40 percent, respectively, of its total sales. For the
years ended December 31, 2012, 2011 and 2010, no  single  customer accounted  for more  than 10  percent of the
Company’s consolidated revenue. Except  for certain specialty  latex grades and  specialty softwood pulp used by
Technical Products, management is not  aware of any significant concentration  of  business  transacted  with a
particular supplier that could, if suddenly eliminated, have a material  affect  on its operations.

Note 14. Supplemental Data

Supplemental Statement of Operations Data

Summary of Advertising and Research  Expenses

Advertising expense
Research expense

Supplemental Balance Sheet Data

Summary of Accounts Receivable — net

Accounts Receivable:
From customers
Other

Less allowance for doubtful accounts  and sales discounts

Total

Summary of Inventories

Inventories by Major Class:

Raw materials
Work in progress
Finished goods
Supplies and other

Excess of FIFO  over LIFO cost

Total

Summary of Prepaid and Other Current  Assets

Prepaid and other current assets
Spare parts

Total

F-40

Year Ended
December  31,

2012

2011

2010

$8.4
5.6

$6.2
5.4

$6.1
5.3

December  31,

2012

2011

$81.5
—
(1.9)

$73.1
0.2
(1.9)

$79.6

$71.4

December 31,

2012

2011

$ 20.8
24.9
66.3
3.7

$ 17.1
11.8
51.6
1.7

115.7
(12.8)

82.2
(13.4)

$102.9

$ 68.8

December  31,

2012

2011

$ 7.7
6.4

$ 8.3
5.7

$14.1

$14.0

Summary of Property, Plant and Equipment  —  Net

Land and land improvements
Buildings
Machinery and equipment
Construction in progress

Less accumulated depreciation

Net Property, Plant and Equipment

December  31,

2012

2011

$ 20.8
105.1
465.1
13.7

604.7
349.9

$ 20.5
102.3
448.8
7.6

579.2
326.9

$254.8

$252.3

Depreciation expense for the years ended December 31, 2012, 2011  and 2010  was  $26.2 million, $28.2 million and
$28.0 million, respectively. Interest expense  capitalized as  part  of the costs  of capital projects was $0.1  million for
each  of the years ended December 31,  2012,  2011 and 2010.

Summary of Accrued Expenses

Accrued salaries and employee benefits
Amounts due to customers
Liability for uncertain income tax positions
Accrued interest
Accrued income taxes
Other

Total

Summary of Noncurrent Employee Benefits

Pension benefits
Post-employment benefits other than  pensions

Total  (a)

December  31,

2012

2011

$ 23.4
7.9
1.6
0.8
3.1
10.8

$ 25.1
4.2
8.4
1.5
3.8
8.6

$ 47.6

$ 51.6

December  31,

2012

2011

$ 83.7
47.4

$ 67.6
45.4

$131.1

$113.0

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(a) Includes $4.8 million and $6.0 million  in long-term disability benefits due to Terrace Bay  retirees and

SRCP benefits as of December 31, 2012 and 2011,  respectively.

F-41

 
Supplemental Cash Flow Data

Supplemental Disclosure of Cash Flow Information

Cash paid during the year for interest, net of interest expense  capitalized
Cash paid during the year for income  taxes, net  of refunds
Non-cash investing activities:

Liability for equipment acquired

Net cash used in changes in working  capital

Year Ended December 31,

2012

2011

2010

$13.1
6.7

$15.2
4.7

$18.9
0.5

2.2

2.4

2.9

Year Ended December 31,

2012

2011

2010

Accounts  receivable
Inventories
Income  taxes  (receivable)  payable
Prepaid and other current assets
Accounts payable
Accrued expenses

Total

(26.8)
(1.1)

$ (7.7) $(1.9) $(5.3)
(0.3)
2.9
(0.7)
2.6
(3.1)

(0.1)
(0.5)
— (0.1)
0.5
5.0
(5.1)
9.7

$(20.9) $(7.2) $(3.9)

Note 15. Condensed Consolidating Financial  Information

Neenah Paper Company of Canada,  Neenah  Paper Michigan, Inc. and Neenah  Paper Sales,  Inc. (the  ‘‘Guarantor
Subsidiaries’’) guarantee the Company’s Senior Notes. The Guarantor Subsidiaries are 100 percent owned by the
Company and all guarantees are full and  unconditional. The following condensed consolidating financial
information is presented in lieu of consolidated financial statements for the Guarantor Subsidiaries as  of
December 31, 2012 and 2011 and for the  years ended December 31, 2012, 2011 and 2010.

F-42

CONDENSED CONSOLIDATING STATEMENT OF OPERATIONS
For the Year Ended December 31, 2012

Net sales
Cost of products sold

Gross  profit
Selling, general and administrative expenses
Acquisition integration costs
SERP settlement charge
Loss on retirement of bonds
Other expense — net

Operating income
Equity in earnings of subsidiaries
Interest expense-net

Income from continuing operations before

income taxes

Provision for income taxes

Income from continuing operations
Loss from discontinued operations, net  of

income tax benefit

Net income

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

$403.3
312.9

$140.0
111.4

$265.5
225.4

$ —
—

$808.8
649.7

90.4
48.9
5.8
3.5
0.6
—

31.6
(33.3)
12.8

52.1
7.8

44.3

—

28.6
10.4
—
—
—
1.1

17.1
—
—

17.1
2.5

14.6

4.4

40.1
18.1
—
—
—
0.3

21.7
—
0.6

21.1
6.8

14.3

—

—
—
—
—
—
—

—
33.3
—

(33.3)
—

(33.3)

—

159.1
77.4
5.8
3.5
0.6
1.4

70.4
—
13.4

57.0
17.1

39.9

4.4

$ 44.3

$ 19.0

$ 14.3

$(33.3)

$ 44.3

F
o
r
m
1
0
-
K

F-43

 
CONDENSED CONSOLIDATING STATEMENT OF OPERATIONS
For the Year Ended December 31, 2011

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

Net sales
Cost of products sold

$272.7
207.6

$143.4
116.6

$279.9
246.4

$ —
—

Gross  profit
Selling, general and administrative expenses
Loss on retirement of bonds
Other (income)  expense — net

Operating income
Equity in earnings of subsidiaries
Interest expense — net

Income from continuing operations before

income taxes

Provision for income taxes

Income from continuing operations
Loss from discontinued operations, net  of

income tax  benefit

Net income

65.1
42.3
2.4
(0.6)

21.0
(27.3)
14.1

34.2
5.1

29.1

—

26.8
10.1
—
0.4

16.3
—
0.1

16.2
5.5

10.7

(0.2)

33.5
15.8
—
(1.6)

19.3
—
1.1

18.2
1.4

16.8

—

$ 29.1

$ 10.5

$ 16.8

$(27.3)

$ 29.1

—

(0.2)

$696.0
570.6

125.4
68.2
2.4
(1.8)

56.6
—
15.3

41.3
12.0

29.3

—
—
—
—

—
27.3
—

(27.3)
—

(27.3)

CONDENSED CONSOLIDATING STATEMENT OF OPERATIONS
For the Year Ended December 31, 2010

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

Net sales
Cost of products sold

$ 269.4
204.9

$144.2
117.1

$244.1
215.7

$ —
—

Gross  profit
Selling, general and administrative expenses
Gain on sale  of  the Ripon Mill
Other (income)  expense — net

Operating income
Equity in earnings of subsidiaries
Interest expense-net

Income from continuing operations before

income taxes

Provision for income taxes

Income from continuing operations
Income from discontinued operations, net  of

income tax provision

Net income

64.5
44.2
—
(0.4)

20.7
(157.5)
19.0

159.2
0.1

159.1

27.1
10.7
(3.4)
0.6

19.2
—
0.3

18.9
7.9

11.0

—

$ 159.1

134.1

$145.1

28.4
14.4
—
(1.2)

15.2
—
1.0

14.2
1.8

12.4

—

—
—
—
—

—
157.5
—

(157.5)
—

(157.5)

—

$ 12.4

$(157.5)

$657.7
537.7

120.0
69.3
(3.4)
(1.0)

55.1
—
20.3

34.8
9.8

25.0

134.1

$159.1

F-44

CONDENSED CONSOLIDATING STATEMENT OF COMPREHENSIVE  INCOME
For the Year Ended December 31, 2012

Net income

$44.3

$ 19.0

$14.3

$(33.3)

$ 44.3

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

Unrealized foreign currency translation  gain

(loss)

Net loss from adjustments to pension and
other postretirement benefit liabilities

Reclassification of amortization of adjustments
to pension and other postretirement  benefit
liabilities recognized in net periodic benefit
cost

SERP settlement charge
Curtailment loss
Unrealized gain on ‘‘available-for-sale’’

securities

Income (loss) from other comprehensive income

items
Provision (benefit) for income taxes

Other comprehensive income (loss)

—

(0.1)

(4.6)

(19.9)

1.9
3.5
0.2

0.1

1.1
0.4

0.7

2.9
—
0.1

—

(17.0)
(6.4)

(10.6)

4.5

(6.7)

0.3
—
—

—

(1.9)
(1.7)

(0.2)

—

—

—
—
—

—

—
—

—

4.4

(31.2)

5.1
3.5
0.3

0.1

(17.8)
(7.7)

(10.1)

Comprehensive income

$45.0

$ 8.4

$14.1

$(33.3)

$ 34.2

CONDENSED CONSOLIDATING STATEMENT OF COMPREHENSIVE  INCOME
For the Year Ended December 31, 2011

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

Net income

Unrealized foreign currency translation  gain
Net loss from pension and other

$ 29.1

$ 10.5

—

0.1

$16.8

(5.1)

postretirement benefit liabilities

(10.9)

(16.7)

(2.3)

Reclassification of amortization of adjustments
to pension and other postretirement  benefit
liabilities recognized in net periodic benefit
cost

Loss from other comprehensive income  items

Benefit for income taxes

Other  comprehensive  loss

Comprehensive income

F
o
r
m
1
0
-
K

$(27.3)

$ 29.1

—

—

—

—
—

—

(5.0)

(29.9)

2.5

(32.4)
(10.2)

(22.2)

1.5

(9.4)
(3.6)

(5.8)

1.0

(15.6)
(6.0)

(9.6)

—

(7.4)
(0.6)

(6.8)

$ 23.3

$ 0.9

$10.0

$(27.3)

$ 6.9

F-45

 
CONDENSED CONSOLIDATING STATEMENT OF COMPREHENSIVE  INCOME
For the Year Ended December 31, 2010

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

Net income

$159.1

$145.1

Unrealized foreign currency translation  loss
Net gain (loss) from pension and other

postretirement benefit liabilities

Reclassification of amortization of adjustments
to pension and other postretirement  benefit
liabilities recognized in net periodic benefit
cost

Reclassification of cumulative currency
translation adjustments related to
investments  in Canada

Income (loss) from other comprehensive income

items
Provision  (benefit)  for  income  taxes

Other comprehensive income (loss)

—

0.3

1.2

—

1.5
0.6

0.9

(0.2)

(7.2)

0.7

(87.9)

(94.6)
(2.5)

(92.1)

$ 12.4

(14.9)

(4.0)

—

—

(18.9)
(1.1)

(17.8)

$(157.5)

$ 159.1

—

—

—

—

—
—

—

(15.1)

(10.9)

1.9

(87.9)

(112.0)
(3.0)

(109.0)

Comprehensive income (loss)

$160.0

$ 53.0

$ (5.4)

$(157.5)

$ 50.1

F-46

CONDENSED CONSOLIDATING BALANCE SHEET
As of December 31, 2012

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

ASSETS
Current assets

Cash and cash equivalents
Accounts receivable, net
Inventories
Income taxes receivable
Deferred income taxes
Intercompany amounts receivable
Prepaids  and other current assets

Total current assets

Property, plant and equipment at cost
Less accumulated depreciation

Property, plant and equipment — net

Investments  In  Subsidiaries
Deferred Income Taxes
Goodwill
Intangible  Assets,  net
Other Assets

TOTAL ASSETS

$ (0.7)
34.2
62.3
—
24.4
19.4
5.8

145.4

275.4
205.4

70.0

241.2
28.8
—
16.1
5.5

$

1.9
16.8
10.9
—
2.8
49.4
2.0

83.8

105.1
70.1

35.0

—
6.5
—
—
—

$

6.6
28.6
29.7
2.5
—
0.3
6.3

74.0

224.2
74.4

149.8

—
—
41.4
17.9
5.6

$ —
—
—
—
—
(69.1)
—

(69.1)

—
—

—

(241.2)
—
—
—
—

$

7.8
79.6
102.9
2.5
27.2
—
14.1

234.1

604.7
349.9

254.8

—
35.3
41.4
34.0
11.1

$507.0

$125.3

$288.7

$(310.3)

$610.7

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities

Debt payable within one year
Accounts payable
Intercompany amounts payable
Accrued expenses

Total current liabilities

Long-Term Debt
Deferred Income Taxes
Noncurrent Employee Benefits and Other

Obligations

TOTAL LIABILITIES
STOCKHOLDERS’ EQUITY

$

3.0
20.7
49.7
23.9

97.3
172.7
—

39.2

309.2
197.8

$ —
4.8
19.4
9.2

33.4
—
—

47.5

80.9
44.4

$

1.7
9.6
—
14.5

25.8
4.9
12.5

48.7

91.9
196.8

$ —
—
(69.1)
—

(69.1)
—
—

—

(69.1)
(241.2)

$

4.7
35.1
—
47.6

87.4
177.6
12.5

135.4

412.9
197.8

TOTAL LIABILITIES AND STOCKHOLDERS’

EQUITY

$507.0

$125.3

$288.7

$(310.3)

$610.7

F
o
r
m
1
0
-
K

F-47

 
CONDENSED CONSOLIDATING BALANCE SHEET
As of December 31, 2011

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

ASSETS
Current assets

Cash and cash equivalents
Restricted cash
Accounts receivable, net
Inventories
Income taxes receivable
Deferred income taxes
Intercompany amounts receivable
Prepaids  and other current assets

Total current assets

Property, plant and equipment at cost
Less accumulated depreciation

Property, plant and equipment — net

Investments  In  Subsidiaries
Deferred Income Taxes
Goodwill
Intangible  Assets,  net
Other Assets

TOTAL ASSETS

$

9.7
7.0
22.9
33.4
—
15.4
18.1
5.6

112.1

269.2
198.5

70.7

225.0
38.7
—
2.8
5.8

$

2.0
—
18.1
9.4
—
2.2
42.4
2.0

76.1

100.4
66.8

33.6

—
6.8
—
—
0.1

$

1.1
—
30.4
26.0
1.9
—
—
6.4

65.8

209.6
61.6

148.0

—
—
40.5
19.1
5.5

$ —
—
—
—
—
—
(60.5)
—

(60.5)

—
—

—

(225.0)
—
—
—
—

$ 12.8
7.0
71.4
68.8
1.9
17.6
—
14.0

193.5

579.2
326.9

252.3

—
45.5
40.5
21.9
11.4

$455.1

$116.6

$278.9

$(285.5)

$565.1

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities

Debt payable within one year
Accounts payable
Intercompany amounts payable
Accrued expenses

Total current liabilities

Long-Term Debt
Deferred Income Taxes
Noncurrent Employee Benefits and Other

Obligations

TOTAL LIABILITIES
STOCKHOLDERS’ EQUITY

$ —
16.0
42.4
32.4

90.8
158.0
—

39.6

288.4
166.7

$ —
6.6
18.1
7.5

32.2
—
—

37.7

69.9
46.7

$ 21.7
7.6
—
11.7

41.0
6.5
16.0

37.1

100.6
178.3

$ —
—
(60.5)
—

(60.5)
—
—

—

(60.5)
(225.0)

$ 21.7
30.2
—
51.6

103.5
164.5
16.0

114.4

398.4
166.7

TOTAL LIABILITIES AND STOCKHOLDERS’

EQUITY

$455.1

$116.6

$278.9

$(285.5)

$565.1

F-48

CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS
For the Year Ended December 31, 2012

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

$ 44.3

$ 19.0

$ 14.3

$(33.3)

$ 44.3

OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income  to  net cash

provided by operating activities:
Depreciation and amortization
Stock-based compensation
Excess tax benefit from stock-based

compensation

Deferred income tax provision (benefit)
Non-cash effects of changes in uncertain

income tax  positions

Loss on retirement of bonds
Purchase  of inventory
SERP settlement, net of settlement charge
Loss on other asset dispositions
Net cash (used in) provided by changes in

operating  working capital

Equity in earnings of subsidiaries
Pension and other post-employment benefits
Other

11.7
2.8

(6.1)
7.2

(5.2)
0.6
(6.6)
(3.4)
0.1

(22.5)
(33.3)
(7.4)
—

4.2
—

—
5.4

(2.7)
—
—
—
—

(0.5)
—
(1.0)
(1.0)

12.9
2.1

—
(1.9)

4.0
—
—
—
—

2.1
—
1.1
(0.1)

NET CASH (USED IN) PROVIDED BY

OPERATING ACTIVITIES

(17.8)

23.4

34.5

INVESTING ACTIVITIES
Capital expenditures
Decrease in restricted cash
Purchase of marketable securities
Purchase  of brands
Other

NET CASH USED IN INVESTING ACTIVITIES

FINANCING ACTIVITIES
Proceeds from issuance of long-term debt
Repayments of  long-term debt
Short-term borrowings
Repayments of short-term borrowings
Proceeds from exercise of stock options
Excess tax benefit from stock-based

compensation
Cash dividends paid
Shares purchased
Other
Intercompany transfers — net

(10.4)
7.0
(0.1)
(14.1)
0.8

(16.8)

111.9
(94.4)
—
—
5.3

6.1
(7.8)
(11.7)
(0.9)
15.7

(4.7)
—
—
—
(0.9)

(5.6)

—
—
—
—
—

—
—
—
—
(17.9)

(10.0)
—
—
—
0.1

(9.9)

—
(1.6)
1.2
(21.1)
—

—
—
—
—
2.2

NET CASH PROVIDED BY (USED IN)

FINANCING ACTIVITIES

24.2

(17.9)

(19.3)

EFFECT OF EXCHANGE RATE CHANGES ON

CASH AND CASH EQUIVALENTS

—

—

NET INCREASE (DECREASE) IN CASH AND

CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS,

BEGINNING OF YEAR

CASH AND CASH EQUIVALENTS,  END  OF

(10.4)

(0.1)

9.7

2.0

0.2

5.5

1.1

—
—

—
—

—
—
—
—
—

—
33.3
—
—

—

—
—
—
—
—

—

—
—
—
—
—

—
—
—
—
—

—

—

—

—

F
o
r
m
1
0
-
K

28.8
4.9

(6.1)
10.7

(3.9)
0.6
(6.6)
(3.4)
0.1

(20.9)
—
(7.3)
(1.1)

40.1

(25.1)
7.0
(0.1)
(14.1)
—

(32.3)

111.9
(96.0)
1.2
(21.1)
5.3

6.1
(7.8)
(11.7)
(0.9)
—

(13.0)

0.2

(5.0)

12.8

YEAR

$ (0.7)

$ 1.9

$ 6.6

$ —

$

7.8

F-49

 
CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS
For the Year Ended December 31, 2011

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

$ 29.1

$ 10.5

$ 16.8

$(27.3)

$ 29.1

OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income  to  net cash

provided by operating activities:
Depreciation and amortization
Stock-based compensation
Excess tax benefit from stock-based

compensation

Deferred income tax provision (benefit)
Loss on retirement of bonds
Loss on other asset dispositions
Net cash used in changes in operating  working

capital

Equity in earnings of subsidiaries
Pension and other post-employment benefits
Other

NET CASH PROVIDED BY OPERATING

ACTIVITIES

INVESTING ACTIVITIES
Capital expenditures
Increase in  restricted cash
Sale of marketable securities
Purchase of marketable securities
Other

FINANCING ACTIVITIES
Proceeds from issuance of long-term debt
Repayments of  long-term debt
Short-term borrowings
Repayments of short-term borrowings
Proceeds from exercise of stock options
Excess tax benefit from stock-based

compensation
Cash dividends paid
Shares purchased
Other
Intercompany transfers — net

NET CASH USED IN FINANCING

ACTIVITIES

NET INCREASE (DECREASE) IN CASH AND

CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS,

BEGINNING OF YEAR

CASH AND CASH EQUIVALENTS,  END  OF

NET CASH USED IN INVESTING ACTIVITIES

(10.4)

12.0
4.1

(1.0)
5.1
2.4
0.1

(0.4)
(27.3)
0.6
—

4.2
—

—
4.9
—
—

(1.1)
—
(8.8)
(1.3)

14.8
0.2

—
(2.6)
—
—

(5.7)
—
0.5
0.1

24.7

8.4

24.1

(5.2)
(7.0)
7.0
(5.8)
0.6

30.3
(97.0)
—
—
2.6

1.0
(6.7)
(0.5)
(0.4)
21.1

(2.2)
—
—
—
(0.4)

(2.6)

—
—
—
—
—

—
—
—
—
(6.2)

(15.7)
—
—
—
(0.2)

(15.9)

—
(1.7)
16.4
(7.8)
—

—
—
—
—
(14.9)

(49.6)

(6.2)

(8.0)

(35.3)

(0.4)

45.0

2.4

0.2

0.9

—
—

—
—
—
—

—
27.3
—
—

—

—
—
—
—
—

—

—
—
—
—
—

—
—
—
—
—

—

—

—

31.0
4.3

(1.0)
7.4
2.4
0.1

(7.2)
—
(7.7)
(1.2)

57.2

(23.1)
(7.0)
7.0
(5.8)
—

(28.9)

30.3
(98.7)
16.4
(7.8)
2.6

1.0
(6.7)
(0.5)
(0.4)
—

(63.8)

(35.5)

48.3

YEAR

$ 9.7

$ 2.0

$ 1.1

$ —

$ 12.8

F-50

CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS
For the Year Ended December 31, 2010

OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income  to  net cash

provided by operating activities:
Depreciation and amortization
Stock-based compensation
Deferred income tax provision (benefit)
Gain on sale  of  the Woodlands
Reclassification of cumulative translation
adjustments related to investments in
Canada

Gain on sale  of  the Ripon Mill
Loss on other asset dispositions
Net cash provided by (used in) changes  in

operating  working capital

Equity in earnings of subsidiaries
Pension and other post-employment benefits
Other

NET CASH PROVIDED BY OPERATING

ACTIVITIES

INVESTING ACTIVITIES
Capital expenditures
Net proceeds from sale of the Woodlands
Purchase of marketable securities
Proceeds from asset sales
Other

NET CASH USED IN INVESTING ACTIVITIES

FINANCING ACTIVITIES
Proceeds from issuance of long-term debt
Repayments of  long-term debt
Short-term borrowings
Repayments of  short-term borrowings
Cash dividends paid
Proceeds from exercise of stock options
Shares purchased
Intercompany transfers — net

NET CASH USED IN FINANCING

ACTIVITIES

NET INCREASE IN CASH AND CASH

EQUIVALENTS

CASH AND CASH EQUIVALENTS,

BEGINNING OF YEAR

Neenah
Paper, Inc.

Guarantor
Subsidiaries

Non-Guarantor
Subsidiaries

Consolidating
Adjustments

Consolidated
Amounts

$ 159.1

$145.1

$ 12.4

$(157.5)

$ 159.1

13.1
4.8
2.2
—

—
—
0.2

(0.3)
(157.5)
(0.9)
0.8

4.4
—
36.5
(74.1)

(87.9)
(3.4)
—

1.0
—
(6.9)
(1.6)

13.8
0.1
(1.7)
—

—
—
—

(4.6)
—
—
(0.1)

21.5

13.1

19.9

(6.7)
—
(3.5)
8.7
(0.3)

(1.8)

0.1
(69.9)
—
(1.0)
(5.9)
0.7
(0.2)
99.4

(2.6)
78.0
—
—
—

75.4

—
—
—
—
—
—
—
(88.1)

(8.1)
—
—
—
1.0

(7.1)

—
(1.6)
13.3
(13.8)
—
—
—
(11.3)

23.2

(88.1)

(13.4)

42.9

2.1

0.4

2.0

(0.6)

1.5

—
—
—
—

—
—
—

—
157.5
—
—

—

—
—
—
—
—

—

—
—
—
—
—
—
—
—

—

—

—

31.3
4.9
37.0
(74.1)

(87.9)
(3.4)
0.2

(3.9)
—
(7.8)
(0.9)

54.5

(17.4)
78.0
(3.5)
8.7
0.7

66.5

0.1
(71.5)
13.3
(14.8)
(5.9)
0.7
(0.2)
—

(78.3)

42.7

5.6

F
o
r
m
1
0
-
K

CASH AND CASH EQUIVALENTS,  END  OF

YEAR

$ 45.0

$ 2.4

$ 0.9

$ —

$ 48.3

F-51

 
Note 16. Unaudited Quarterly Data

Net Sales
Gross Profit
Operating Income
Income From Continuing Operations
Earnings Per Common Share From Continuing Operations:
Basic

Diluted

Net Sales
Gross Profit
Operating Income
Income From Continuing Operations
Earnings Per Common Share From Continuing Operations:
Basic

Diluted

First (b)

Second

Third

Fourth

Year  (a)(b)(c)

2012 Quarters

$198.2
41.9
16.2
8.9

$211.7
43.8
22.0
12.7

$206.3
35.7
16.3
9.2

$192.6
37.7
15.9
9.1

$ 0.55

$ 0.78

$ 0.56

$ 0.56

$ 0.54

$ 0.77

$ 0.55

$ 0.55

$808.8
159.1
70.4
39.9

$ 2.46

$ 2.41

First (d)

Second

Third

Fourth

Year (d)

2011 Quarters

$172.7
33.2
14.8
7.0

$182.9
33.5
15.7
7.8

$174.9
27.4
12.5
6.8

$165.5
31.3
13.6
7.7

$ 0.47

$ 0.52

$ 0.44

$ 0.49

$ 0.45

$ 0.49

$ 0.42

$ 0.47

$696.0
125.4
56.6
29.3

$ 1.91

$ 1.82

(a) Includes acquisition integration  costs  of  $5.8 million.
(b) Includes a SERP settlement charge of  $3.5 million
(c)
(d) Includes a loss of $2.4 million related to the First  Early  Redemption.

Includes an aggregate loss of $0.6 million  related to the  Second and  Third  Early Redemptions.

F-52

SCHEDULE II

NEENAH PAPER, INC. AND SUBSIDIARIES
SCHEDULE OF VALUATION AND QUALIFYING ACCOUNTS
(Dollars in millions)

Description

December 31, 2012

Allowances deducted from assets to which  they

apply
Allowance for doubtful accounts
Allowance for sales discounts
Valuation allowance — deferred income taxes

December 31, 2011

Allowances deducted from assets to which  they

apply
Allowance for doubtful accounts
Allowance for sales discounts
Valuation allowance — deferred income taxes

December 31, 2010

Allowances deducted from assets to which  they

apply
Allowance for doubtful accounts
Allowance for sales discounts
Valuation allowance — deferred income taxes

Balance at
Beginning
of Period

Charged to
Costs and
Expenses

Charged
to Other
Accounts

Write-offs
and
Reclassifications

Balance  at
End  of
Period

$1.4
0.5
1.7

$1.4
0.5
1.7

$1.2
0.7
1.5

$ 0.2
—
(1.3)

$ 0.6
—
—

$ 1.2
(0.2)
0.2

$ —
—
—

$ —
—
—

$ —
—
—

$(0.2)
—
—

$(0.6)
—
—

$(1.0)
—
—

$1.4
0.5
0.4

$1.4
0.5
1.7

$1.4
0.5
1.7

F
o
r
m
1
0
-
K

F-53

 
NEENAH PAPER, INC. 2012 ANNUAL REPORT

S H A R E H O L D E R

INFORMATION

CORPORATE HEADQUARTERS
Neenah Paper, Inc. 
3460 Preston Ridge Road 
Suite 600 
Alpharetta, GA 30005 
678.566.6500 
www.neenah.com

TRADEMARKS
Brand names mentioned in this report are trademarks 
of Neenah Paper, Inc. Crane is a registered trademark 
of Crane & Co. Inc.

STOCK EXCHANGE

Neenah Paper’s common stock is traded on the  
New York Stock Exchange under the symbol NP.

ANNUAL MEETING OF SHAREHOLDERS
The 2013 annual meeting of the shareholders of  
Neenah Paper, Inc. will be held Thursday,  
May 30, 2013 at 10:00 a.m., Eastern time at  
Neenah’s headquarters in Alpharetta, Georgia.

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Deloitte & Touche LLP 
191 Peachtree Street 
Suite 1500 
Atlanta, GA 30303

As of February 28, 2013, Neenah had approximately 
2,000 holders of record of its common stock.

COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
Among Neenah Paper, Inc., the Russell 2000 Value Index and a Peer Group

REGISTRAR AND TRANSFER AGENT
Computershare
P.O. Box 43006
Providence, RI 02940-3006
Contact Center: 
        Toll Free U.S. and Canada: 877-498-8847 
        TDD for hearing impaired: 800-231-5469 
        Foreign Shareowners: 201-680-6578 
        TDD Foreign Shareowners: 201-680-6610 
www.computershare.com/investor 

FINANCIAL AND OTHER COMPANY INFORMATION
Our Annual Report on Form 10-K for the fiscal year  
ended December 31, 2012, is available on our website at  
www.neenah.com. In addition, financial reports, recent  
filings with the Securities and Exchange Commission 
(SEC), news releases and other information are 
available on our website. For a printed copy of our 
Form 10-K, without charge, please contact:

Neenah Paper, Inc. 
Attn: Stockholder Services 
3460 Preston Ridge Road 
Suite 600 
Alpharetta, GA 30005 
866.548.6569 
or via email to investors@neenah.com

CERTIFICATIONS
Neenah has included as exhibits to its Annual Report on 
Form 10-K for the fiscal year ended December 31, 2012  
filed with the SEC, certifications of Neenah’s Chief 
Executive Officer and Chief Financial Officer certifying 
the quality of our public disclosure. 

Neenah Paper, Inc. 2012 Annual Report

$180

$160

$140

$120

$100

$80

$60

$40

$20

$0

2007

2008

2009

2010

2011

2012

Neenah Paper, Inc.
Russell 2000 Value
Peer Group: AEP Industries Inc., Boise Inc., Buckeye Technologies Inc., 
CSS Industries, Inc., P.H. Glatfelter Company, KapStone Paper and
Packaging Corporation, Minerals Technologies Inc., OMNOVA Solutions Inc., 
Polypore International, Inc., Schweitzer-Mauduit International, Inc., Verso 
Paper Corp. and Wausau Paper Corp. The peer group average is weighted
by market capitalization.

* $100 invested on December 31, 2007 in stock or index, including
   reinvestment of dividends.

STOCK PRICE PERFORMANCE

Russell 
2000

Value 

Year

on Year

% Change

Neenah 
Paper, Inc.

Year

on Year

% Change

2012

2011

 1130.98 

979.25

2010

 1,058.10 

 865.82 

2009

2008

15%

-7%

22%

18%

 $28.47 

$22.32

 $19.68 

 $13.95 

28%

13%

41%

58%

 735.37 

-31%

 $8.84 

-70%

* Reflects stock price for the 12 months ending December 31    
   of the year indicated.

LEADERSHIP

EXECUTIVE TEAM

BOARD OF DIRECTORS

Sean T. Erwin

Chairman of the Board,  
Former President and  
Chief Executive Officer,   
Neenah Paper, Inc.

Edward Grzedzinski

Former Chief Executive  
Officer, NOVA  
Information Systems

Mary Ann Leeper, Ph.D.

Senior Strategic Advisor,  
Female Health Company  
and Former President and  
Chief Operating Officer,  
Female Health Company

Timothy S. Lucas, CPA

Independent Consultant,  
Lucas Financial Reporting  
and Former Director of 
Research, FASB

John F. McGovern

Partner, Aurora Capital LLC  
and Former Executive  
Vice President and  
Chief Financial Officer,  
Georgia Pacific Corporation

Philip C. Moore

Partner,  
McCarthy Tétrault, L.L.P.

John P. O’Donnell

President and  
Chief Executive Officer  
of Neenah Paper, Inc.

Stephen M. Wood, Ph.D.

Former President and  
Chief Executive Officer, 
FiberVisions Corporation

John  P.  O’Donnell

President and  
Chief Executive Officer 

Bonnie C. Lind

Senior Vice President,  
Chief Financial Officer  
and Treasurer

Steven S. Heinrichs

Senior Vice President,  
General Counsel  
and Secretary

Julie A. Schertell

President, Fine Paper  

Armin S. Schwinn

Managing Director,  
Neenah Germany  

Neenah Paper, Inc. 2012 Annual Report

NEENAH PAPER, INC. 2012 ANNUAL REPORT