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Newpark Resources

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Sector Energy
Industry Oil & Gas Equipment & Services
Employees 1001-5000
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FY2016 Annual Report · Newpark Resources
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E N D U R A N C

E

NEWPARK  2016  ANNUAL  REPORT

Throughout 2016, our endurance was tested like  

never before. We rose to the challenge. We grew stronger.  

While Newpark responded to market conditions, we remained 

focused on our long-term strategies. This focus produced 

results. We expanded internationally, gained market share and 

entered new markets. We built out capabilities and capacities, 

reduced expenses and strengthened the balance sheet.  

Newpark is built to endure.

T H E   D E S I G N   
O F   E N DU RA N CE

Built for the ages

G R E AT   PYR AM I D   O F   G IZA 

At Newpark, we draw immense inspiration from the world’s 

most iconic examples of endurance. Perhaps the ultimate of these 

is the Great Pyramid of Giza. Construction experts postulate that 

200,000 skilled craftsmen meticulously placed 2.3 million granite 

and limestone blocks into place over 20 years, finishing around 

2,500 BC. The pyramid stands today much as it did then. While 

we do not equate Newpark’s 85-year run to that of the pyramid, 

we admire and seek to emulate this ancient wonder’s enduring 

design. We have exercised care and discipline in building our 

company to grow and thrive for the long term. Our investments 

are driving our ability to advance technologies, expand business, 

and ensure our strategies will stand the test of time.

T H E   N ATU RE   
OF   E N DURANCE

Longevity against  
unrelenting assaults

T H E   G I A N T   S E QU O I AS

Sequoias are one of the largest living organisms on Earth and can 

stand their ground for 3,000 years. Their colossal trunks and massive 

branches give them the stability of a skyscraper and the balance of a 

ballet dancer. Sequoias naturally withstand fires, storms, disease and 

other onslaughts of their environment. Bombarded by threats, they 

endure. This historic down cycle has significantly impacted Newpark, 

but it is in our DNA to stand strong. We have developed technologies 

that elevate us above the commodity offerings that make other 

companies vulnerable. Our differentiated products help withstand 

the challenges of weakening markets. We operate with unwavering 

determination, working to be the best in breed within each market 

that we participate. 

T H E   S PI R IT   
O F   E N DU RANC E

The strength of focus

S U M M I T I N G   E V E R E ST

Since 1921 humans have attempted to conquer Mount Everest. 

Battling capricious weather, deadly crevasses, avalanches,  

200-mph winds and oxygen deprivation, eight expeditions  

failed. Finally in 1953 Edmund Hillary and Tenzing Norgay, 

supported by an intensely determined team, at last stood atop 

the 29,029-foot peak. To this day every successful summit is an 

astonishing display of endurance. Inspired by these legendary 

triumphs, Newpark too is relentlessly focused on reaching its goals 

against all odds. Over the past year, we faced the most challenging 

economic conditions in our industry’s history, leading to hundreds 

of business failures. Newpark refused to succumb. We were 

unwavering in planning and executing our strategies. We kept  

our focus on our ultimate objectives and we have endured.

Surviving an economic downturn is, to a large  

degree, staying the course and doing what made you 

strong in the first place. But clearly there’s more. It 

takes vision, responsiveness, and a commitment to 

stay vital. To advance. To grow. To endure.

Responding to the Market

Commitment to our core

Operate with 
utmost safety

Newpark achieved record safety results in 2016, with a total recordable incident rate of 
0.35, beating our previous record from 2015. Record-setting safety results are particularly 
impressive when cost and personnel reductions are occurring. But at Newpark, it is engrained 
into our culture to look out for one another and to improve.

Keep the  
long-term vision  
in focus

Despite the most economically challenging market environment we have ever faced, 
Newpark did not deviate from its strategies. While many companies in our sector were going 
on life support, pulling back from markets and shutting down regions, we expanded and 
gained market share. 

Make 
strategic 
investments

Develop  
superior 
technologies

Through the downturn we continued to make strategic capital investments. In 2016, we 
completed our new fluids manufacturing facility in Texas and will soon complete our Gulf of 
Mexico shorebase expansion in Louisiana, making Newpark the clear leader in developing, 
producing and delivering the highest quality fluids systems to support our expanding global 
E&P customer base.

We continue to launch differentiated products in both fluids and mats. In 2016, we launched 
Dura-Base® EPZ Grounding SystemTM, a proprietary grounded matting system that elevates 
worksite safety in the electric transmission and distribution markets. Across our product 
lines, Newpark was awarded four patents in 2016.

Protect the 
balance sheet

Regardless of the market cycle, Newpark is prudent in its capital deployment decisions. We 
only make investments that clearly further our long-term strategies without straining our 
financial position. During difficult times, this discipline has protected our company and  
our shareholders.

International Expansion

A key to our future

Albania

Algeria

Kuwait

Uruguay

Chile

Oman

One of the key elements in 
our international strategy 
is the focus on national and 
international oil companies, 
who continued to develop 
energy despite temporary  
commercial market 
conditions. This approach  
has been vital to Newpark. 
Our work for Kuwait Oil 
Company and Sonatrach in 
Algeria provided stability for 
our business throughout the 
down cycle. In 2016, we built 
upon those successes, with 
new contracts in Albania, 
Chile, Oman and Uruguay.  
We continue to pursue 
key NOC and IOC business 
around the world.

International Revenues ($Millions)

$300

$250

$200

$150

$100

$50

$0

2012

2013

2014

2015

2016

Fluids Systems

Leadership in every aspect

With every new product launched and customer project completed, 
Newpark solidifies its position as the global technology leader 
in fluids. For example, in 2016 when Total was planning to drill 
offshore Uruguay in over 11,200 feet of water, a world record depth, 
they turned to Newpark. They trusted our products, services and 
technical expertise when drilling such a challenging and ambitious 
well. Total lauded the project as an operational success.

Commitment 
to Service

We believe that leading in service goes hand-
in-hand with leading in technology.  During the 
downturn we did not compromise our delivery. 
We maintained the highest quality personnel 
and continued to serve all the regions where our 
customers need us. 

Developing  
Technology 

Operators worldwide must find ways to achieve 
operating efficiencies to make their drilling 
investments viable. We continue to help them 
by introducing new fluids technologies, most 
recently our Kronos™ and Fusion™ lines.

Expanding  
Market Share

By remaining focused on our customers’ needs, we 
achieved a record market share in North America 
during 2016. Newpark has emerged as the second 
largest provider of drilling fluids on the continent, 
a position that will provide meaningful benefit as 
the market recovers.

2016 Revenues by Region

APAC/EMEA 

 43%

United States   38%

Latin America   11%

Canada 

8%

Mats and Integrated Services

Strategy driving growth

Diversifying and 
differentiating

Newpark has accelerated its penetration into the 
power transmission and distribution markets. 
We have structured our business to serve these 
customers and have developed superior patented 
products to differentiate ourselves.

Increased R&D  
capability

Our Mats R&D Center gives us the capability to 
continually develop the next generation of value-
added, temporary worksite solutions. Combined 
with our increased manufacturing capacity, we are 
well-equipped to establish a leadership position in 
every market we serve.

Our mat fleet  
as an advantage

We have the largest fleet of composite mats in 
North America, and combined with superior 
logistics, it positions us advantageously to meet 
customers’ worksite needs.  Further, our mats are 
constructed with fully recyclable raw materials, 
limiting the maintenance capital requirements  
to support the fleet.

Newpark has continued to pursue 
opportunities beyond its traditional 
oil and gas customer base. As the 
upstream market fell sharply over  
the past two years, this strategy was 
proven out. In 2016, over 70% of our 
mats revenue came from industries 
outside of oil and gas exploration.  
We have won new customers and  
built new stability into our mats 
business. And as hydrocarbon 
exploration and production recovers, 
we remain poised to serve these 
markets as we always have.

2016 Revenues by Market

NAM Exploration 

29%

NAM Non-Exploration  52%

Int’l Non-Exploration 

19%

 
Financial Strength

Maintaining Discipline

While we are encouraged by signs of recovery in commodity markets, Newpark will continue to take a measured 
approach. We will maintain our strong financial structure, closely managing our discretionary capital and operating 
expenses. Upon a base of financial stability, we will continue to pursue our long-term strategies – building out our 
capabilities, expanding our differentiated offerings, going where our customers need us to be, and serving an  
increasing share of our markets.

Financial Highlights

Total
Revenues 
(Millions)

Mats 
Revenues 
(Millions)

$1,200

$1,000

$800

$600

$400

$200

$0

$160

$120

$80

$40

$0

Fluids 
Revenues 
(Millions)

$1,000

$750

$500

$250

$0

2012

2013

2014

2015

2016

2012

2013

2014

2015

2016

International

North America

Net 
Debt (1)
(Millions)

$220

$165

$110

$55

$0

2012

2013

2014

2015

2016

2012

2013

2014

2015

2016

(1)Net Debt = Total Debt - Cash

 
TO OUR SHAREHOLDERS

Newpark entered 2016 facing one of the most challenging economic environments in our 

company’s history. Commodity prices continued to decline and rig counts sunk to all-time 

lows. We are pleased to report that Newpark endured. In fact, we not only endured, we 

took action to strengthen our company and our competitive position on multiple fronts. 

In  the  second  half  of  2016  we  saw  the  first  signs  of  a  recovery  in  oil  and  gas  markets, 

as North American rig counts began to increase. We believe the hard work and positive 

steps we have taken during the down cycle will reap rewards for our company and our 

shareholders in the market recovery.

Strengthening Our Foundation

Newpark revenues in 2016 were $471 million, a 30% decrease from 2015. While we never want to experience 

a  down  year,  these  results  reflected  favorable  performance  relative  to  the  overall  declines  seen  across 

the  oil  and  gas  industry.  We  took  the  necessary  steps  to  reduce  our  expenses  and  aggressively  manage 

our  working  capital.  We  consolidated  facilities,  streamlined  the  structure  of  our  regions,  right-sized  our 

inventories  and  converted  our  receivables  to  cash.  We  also  continued  the  staffing  reductions  we  began 

in  2015  and  executed  salary  reductions  throughout  our  North  American  operations.  This  was  a  difficult 

undertaking for the entire Newpark family, but we believe the worst of the downturn may be behind us. As 

business picked up in late 2016 we have had the opportunity to bring some of our team members back to 

Newpark. Moving into an improving atmosphere in 2017, our discipline remains, with our annualized North 

American operating expenses running approximately $40 million lower than they were a year ago.

Additionally  throughout  2016,  while  companies  in  our  space  were  becoming  more  vulnerable,  we  were 

resolute  in  our  determination  to  protect  the  balance  sheet.  Through  prudent  capital  management  we 

were able to continue to fund our long-term strategic investments and emerge from the year in a position 

of  strength.  We  closed  2016  with  $88  million  in  cash  and  modest  leverage.  We  refinanced  and  retired  

$89 million of our pending debt maturities and put into place a new $90 million asset-based credit facility, 

an important achievement in an environment where liquidity had all but dried up for many. Newpark stands 

upon a solid financial foundation that can well support our strategies for growth. Our discipline protected 

the company through the downturn, and as the recovery gains momentum, we are in a better position than 

ever to lead and grow.

Building Our Competitive Advantage

In 2016, Newpark reached two significant milestones in our recent strategic capital projects. Early in the 

year,  we  completed  our  fluids  manufacturing  facility  and  distribution  center,  significantly  improving  our 

ability to produce consistent high-quality, differentiated technologies and upgraded our capabilities for new 

product development and delivery. 

In  the  third  quarter,  we  also  completed  phase  one  of  our  Gulf  of  Mexico  deepwater  shorebase  facility 

expansion  in  Port  Fourchon,  Louisiana,  which  generated  its  first  revenue  in  2016.  With  this  investment 

we have surpassed our competitors’ capabilities in terms of loadout rates for offshore vessels supporting 

deepwater drilling projects, where every minute saved reflects cost savings for our customers. The upgraded 

facility  gives  Newpark  immediate  inroads  to  the  important  Gulf  of  Mexico  deepwater  market,  which  is 

dominated by major IOCs, and it gives us a competitive edge against the largest oilfield service companies 

in the world. The second and final phase of the upgrade will be completed in early 2017.

Regardless of market conditions, our strategic capital investments have been a priority for Newpark. They 

are vital components in our long-term vision for continued technological leadership, service superiority, and 

sustainable growth.

Increasing Our Value to Customers

Another  pillar  of  our  strategy  is  to  step  above  commodity  offerings  and  differentiate  Newpark  through 

constant  innovation.  We  continued  to  develop  and  commercialize  new  products  throughout  2016.  We 

qualified  our  Kronos™  suite  of  synthetic-based  fluid  systems  with  key  deepwater  customers,  a  system 

specifically developed to solve the unique challenges of deepwater drilling. We acquired Pragmatic Drilling 

Fluids Additives in Canada, a critical partner in the development of our Fusion™ fluids, adding valuable R&D 

talent to our bench for developing new fluids chemistries. 

In our mats business, we launched our patented Dura-Base® EPZ Grounding System™, providing contractors 

in the electric power transmission and distribution industry a new level of safety on the worksite. EPZ, along 

with our existing mats technologies, has allowed Newpark to diversify beyond our traditional oil and gas 

customer base and enter sizable infrastructure markets, including electrical transmission and distribution, 

pipeline,  solar,  petrochemical  and  construction  industries.  In  2016,  over  70%  of  our  mats  revenue  came 

from  outside  exploration  markets,  and  while  overall  mats  revenues  were  down,  our  advanced  offerings 

continue to demand strong margins, delivering a segment operating margin of nearly 20%.

Geographically, Newpark is more diversified than ever. Despite extreme economic strain in North America, 

Newpark remained committed to serving its home base, and we have now taken over the number two spot 

in drilling fluids market share for the North America land market. Overseas, we expanded market share with 

key NOC customers in Kuwait and Algeria, entered a new contract with Shell in Albania and expanded into 

Oman. We provided the drilling fluids services to support Total as they drilled in world-record water depths 

offshore of Uruguay. We also won a five-year contract with ENAP in Chile, a testament to our superior ability 

to help operators drill in challenging horizontal applications. 

Facing Our Future

We  believe  the  worst  of  the  downturn  is  behind  us,  and  Newpark  stands  poised  for  improved  financial 

performance.  As  markets  recover  and  the  capital  budgets  of  our  customers  are  unlocked,  the  most 

complex exploration and completion projects in unconventional formations and deepwater environments 

will  re-commence.  These  projects  are  where  Newpark  shines.  We  are  increasingly  acknowledged  by 

prominent operators around the world as a technological leader in helping to solve the toughest drilling 

challenges. Add to that our reputation for service quality, and Newpark is well positioned to prosper in the  

improving environment.

Regardless of the speed of the recovery, Newpark will continue to do what it always does. We will manage 

our  capital  judiciously  and  remain  focused  on  our  strategies.  We  will  continue  to  build  our  capabilities, 

develop new technologies, diversify our markets, and expand internationally. 

Given the historically difficult conditions we faced, we are proud of our performance in 2016. We are most 

proud,  however,  of  our  achievements  in  safety.  We  improved  on  our  previous  record  from  2015,  with  a 

total recordable incident rate of 0.35, well below the industry average. Looking out for each other and our 

customers is the cornerstone of our culture and we will continue to strive for improvements every day.

In closing, we would like to thank our shareholders for your confidence in Newpark. We thank our customers 

for entrusting their critical projects to our expertise. Finally, we thank our employees for never wavering 

in  their  dedication  to  safely  serving  our  customers.  Your  commitment,  ultimately,  is  the  greatest  reason 

Newpark endures.

David C. Anderson   
Chairman of The Board

Paul L. Howes   
President and Chief 
Executive Officer

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


































































































































          









































































              






















                










































        
                











































                

                






             


                














                


     













               


              












                
































        












                  
























           























































 

 





 



















 





 





             












































               










































 

 



 

















                















               





                  

























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
















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








 






                













              
                















                 









                













        























       




                
































                   










                



             










               










































































































 

























 
 
 








 

































































  

  

    































 







 























 







 



 
 

 
 








 
 

 
 







































 






 






 






 






 

















 









 



 






























                 



 



 



 




 



 



 



 



































































































        
                












              













































































































































































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









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











 

 





















































                    
































































































 

 

 

 

 


 

 


 























































































































































































































                  

                















































































 















































































































 
















    



























  
 






               





































































 

 

 

 

 


 






 






















































































































































































































                  



















































































































 





 



                  







                   














 

































































                 


































 

















 
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 

  


 















 

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
 

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
 



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

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





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


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 



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







 

 

 
















             






























        




















































             









   
















     
































                


                   







































































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



























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





























































































































































































































 



 





















 

 

 

 

 

 

 

 













































 

 









 

 


















































































 





  






   





















































 

 





































 





































 























 









































 



































 



  

   
























 

 


















































































































































































 










































                








             
              
















            

      




  






                   































































            
















              













































               









 

 



                




















































    
                


                   






























































































































































 



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

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





               





































































              












   


































 


























 




















 





 







 





 































































































































































 





 







 

















































































 









 












 







               












               








 





 



                  







                   























































































  
  













































































                    














               

























































































 








 

 








 










 




















 

 

 

 



 




















 

 

 

 















































































































































 





 

















































           







































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


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

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




















































































































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

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
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



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













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









































































































 




 
 


























































































                  
                 


             


































































  


































































                  









































































































































                  

























                  

















































































































 


 

 


 











































































































































     























































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










































































































































               





















































                    

          













                

























































 



                
























































































 
 

 
 

 
 
































 
 

 
 


















         


































































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


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









                 










                 










                 















































































                  




          






























































                
























































































































































































































































 























































































































































































































































 

 

 

 

 

 

 

























































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



DIRECTORS

CORPORATE INFORMATION

DAVID C. ANDERSON

ANTHONY J. BEST

G. STEPHEN FINLEY

PAUL L. HOWES

RODERICK A. LARSON

DR. JAMES W. MCFARLAND

GARY L. WARREN

Chairman of the Board, 
Newpark Resources, Inc.,
Chief Executive Officer, 
Anderson Partners 

Retired President and  
Chief Executive Officer,  
SM Energy Company

Retired Senior V.P., 
Finance and Administration  
and Chief Financial Officer, 
Baker Hughes Incorporated

President and 
Chief Executive Officer, 
Newpark Resources, Inc.

President and  
Chief Operating Officer,  
Oceaneering International, Inc.

Rolanette and Berdon Lawrence 
Distinguished Chair in Finance,  
A.B. Freeman School, Business at 
Tulane University

Retired Senior V.P., President,
Drilling and Well Services Division, 
Weatherford International, Ltd.

NEWPARK RESOURCES, INC.
CORPORATE HEADQUARTERS  
9320 Lakeside Blvd., Suite 100
The Woodlands, TX 77381

INVESTOR RELATIONS CONTACT
BRIAN FELDOTT  
Director, Investor Relations
Phone: 281-362-6800  
Fax: 281-362-6801  
E-mail: bfeldott@newpark.com

AUDITORS
DELOITTE & TOUCHE LLP  
Houston, Texas

TRANSFER AGENT
AMERICAN STOCK TRANSFER &  
TRUST COMPANY
6201 Fifteenth Avenue  
3rd Floor Mail Room  
Brooklyn, New York 11219   
Phone: 718-921-8124

ANNUAL MEETING
The Annual Meeting of Shareholders  
of Newpark Resources, Inc. will be held on 
Thursday, May 18, 2017 at 10 a.m. CDT, at  
Newpark Corporate Offices
9320 Lakeside Blvd., Suite 100
The Woodlands, Texas 77381

COMMON STOCK LISTED
NEW YORK STOCK EXCHANGE  
Symbol - NR

EXECUTIVE OFFICERS

PAUL L. HOWES  

MARK J. AIROLA

President and 
Chief Executive Officer

Senior Vice President, 
General Counsel,
Chief Administrative Officer, 
Chief Compliance Officer  
and Secretary

CORE VALUES

INTEGRITY

RESPECT

EXCELLENCE

MATTHEW S. LANIGAN

Vice President and President, 
Mats and Integrated Services

GREGG S. PIONTEK

Vice President and 
Chief Financial Officer

ACCOUNTABILITY

BRUCE C. SMITH

Executive Vice President and 
President, Fluids Systems 

DOUGLAS L. WHITE

Corporate Controller and  
Chief Accounting Officer

Acting honestly, ethically 
and responsibly in all 
aspects of our business

Dealing fairly and openly 
with employees, customers, 
suppliers and community

Delivering value through 
performance, innovation 
and service quality

Using good judgement 
and taking responsibility 
for our actions

CORPORATE HEADQUARTERS

9320 Lakeside Blvd., Suite 100

The Woodlands, TX 77381

281.362.6800    newpark.com